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De'Longhi S.p.A.

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Sector Financial Services
Industry Insurance - Property & Casualty
Employees 10,000+
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FY2019 Annual Report · De'Longhi S.p.A.
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now and  
in the future

ANNUAL REPORT & ACCOUNTS 2019

 
 
 
 
 
 
 
 
 
 
Our vision is to create a world 
where insurance is personal, 
inclusive and a force for good.

Our purpose is to help people 
carry on with their lives, giving 
them peace of mind now and 
in the future.

Protecting customers when 
it matters the most through 
our powerful brands offering 
a range of products.

Reaching customers however 
and wherever they shop.

We believe that by serving 
the needs of our customers 
we can create value for our 
people, our society, our planet 
and our shareholders.

2019 HIGHLIGHTS

CONTENTS

Profit before 
tax

Return on tangible  
equity1

Strategic report
Group highlights

£509.7m

(2018: £580.5m)2

20.8%

(2018: 21.6%)2

Combined 
operating ratio1,3

92.2%

(2018: 91.6%)2

Solvency capital  
ratio1,4

165%

(2018: 170%)

Operating  
profit1

Capital  
returns5

£546.9m

£447.0m

(2018: £606.4m)2

(2018: £401.3m)

Notes:
1.  See glossary on pages 222 to 224 for definitions and Appendix A 

– Alternative performance measures on pages 225 to 228 for reconciliation 
to financial statement line items.

2.  Results for the year ended 31 December 2018 have been restated to reflect 

the fully retrospective adoption of IFRS 16 ‘Leases’, see note 44.

3.  A reduction in the ratio represents an improvement as a proportion of net 
earned premium, while an increase in the ratio represents a deterioration. 
See glossary on page 222 for definitions.

4.  Estimates based on the Group’s Solvency II partial internal model. 
5.  See page 35 for the dividend policy.
6.  ESG refers to environmental, social and governance issues.

For more information please visit 
www.directlinegroup.co.uk

Our segments

Our brands

Our routes to market

Investment case

Chairman’s statement

Chief Executive Officer’s review

Vision and purpose

Strategy in action

Business model

Our key performance indicators

Finance review

Market overview

Operating review

Risk management

Sustainability

Approach to ESG6 and disclosure

Governance
Chairman’s introduction

Board of Directors

Executive Committee

Corporate Governance report

Committee reports

Directors’ remuneration report

Directors’ report

Financial statements
Contents

Independent Auditor’s report

Consolidated financial statements

Notes to the consolidated  
financial statements

Parent Company financial 
statements

Notes to the Parent Company 
financial statements

Other information
Additional information

Glossary and appendices

Forward-looking statements 
disclaimer

Contact information

1

2

4

6

8

10

14

20

22

24

26

28

43

44

52

59

72

74

76

79

81

93

106

139

143

144

153

158

212

214

220

222

229

230

1

WWW.DIRECTLINEGROUP.CO.UKGOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORT 
when  
it matters

2 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 We’ve built a new 
technology platform to 
better support customers 
who become ill on 
holiday, easily accessible 
through any device.

PLEASE SEE DETAILS  
ON PAGE 49.

We operate across four market segments, providing 
peace of mind to our customers through a range 
of products, supported by a caring team.

Motor
We are Britain’s leading personal motor insurer 
measured by in-force policies1, mainly represented 
through our well-known brands Direct Line, 
Churchill, Privilege, and our new Darwin brand, 
and also through our partners.

Home
We are one of Britain’s leading personal home 
insurers measured by in-force policies1. We reach 
our customers by selling home insurance products 
through our brands Direct Line, Churchill and Privilege, 
and our partners RBS and NatWest.

Rescue and other personal lines
We are one of the leading providers of rescue, 
travel and pet insurance in the UK. Green Flag is 
the third largest roadside recovery provider2. We are 
also the second largest travel and the fourth largest 
pet insurer3, as well as providing insurance for 
mid-to-high-net worth customers.

Commercial
We protect commercial businesses through our 
brands, NIG, Direct Line for Business and Churchill. NIG 
sell products exclusively through brokers operating 
across the UK, whilst Direct Line for Business sell 
insurance policies direct via phone and online and 
Churchill sell insurance policies direct via phone, online 
and through price comparison websites (“PCWs”).

Notes:
1. 

Includes Direct Line, Churchill, Privilege, Darwin and partner brands: RBS, NatWest, © Ipsos MORI Financial 
Research Survey (FRS) six months ended January 2020, 13,999 adults interviewed for motor insurance and 12,749 for 
home insurance. 

2.  Mintel Vehicle Recovery – UK, September 2019.
3.  Mintel Pet Insurance August 2019 & Mintel Travel Insurance February 2020.

3

WWW.DIRECTLINEGROUP.CO.UKDarwin, our first new 
personal lines brand in 25 
years, uses innovative 
pricing technology to 
provide great value 
insurance for customers.

PLEASE SEE DETAILS  
ON PAGE 22.

4 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 well known and  
cutting-edge

Our strong brands, each with their own personality, enable 
our customers to choose the right cover to protect their cars, 
homes, holidays, businesses and pets. 

Direct Line stands for 
hassle-free insurance 
that fixes problems like 
no other. Our insurance 
products are available 
by phone and online. 

Churchill effortlessly takes 
care of real life problems, 
so customers can relax. 
Our insurance products 
are available by phone, 
online and through PCWs.

Green Flag offers an 
award-winning service  
at a lower cost, using local 
garages across the UK  
to provide a smarter 
alternative solution for 
breakdown. Available 
direct, via our insurance 
brands and through PCWs.

Direct Line for Business 
keeps up with the 
changing business 
needs of small and 
medium-sized enterprises. 
Our business insurance 
products are available 
by phone and online. 

Darwin is an evolution 
in motor insurance, 
smart and simple, the way 
it should be. Our motor 
insurance is available 
through PCWs.

Privilege offers quick and 
efficient insurance at the 
best price. Our insurance 
products are available 
direct and through PCWs.

DLG Partnerships 
specialises in providing 
personal insurance as 
well as roadside rescue 
and recovery products 
to some of the UK’s most 
well-known brands.

DLG Auto Services is 
our network of bodyshops 
across the UK, repairing 
more than 90,000 cars 
every year for our 
customers.

NIG are experts at 
commercial insurance. 
We sell via brokers across 
a number of specialisms 
including small and 
medium-sized enterprise, 
real estate and agriculture.

5

WWW.DIRECTLINEGROUP.CO.UK 
Direct
We give our customers 
a reason to shop direct 
with our powerful 
brands and great 
propositions, because 
we want to deliver 
excellent value for 
our customers.

Price 
comparison 
websites
Strong brands and 
propositions are 
important but so are 
great prices. Our IT 
investment aims to 
improve our speed to 
market and enhance 
our pricing capabilities 
for customers.

Partnerships
We partner with 
big brands to offer 
insurance to their 
customers and look 
for ways to innovate 
to give people choice 
about how they insure 
the things they love.

Brokers
Many small and 
medium-sized 
commercial enterprises 
choose to arrange their 
insurance using 
brokers who 
understand their 
specific needs. We have 
an extensive, well-
established 
broker network 
that offer our NIG 
insurance products 
to these customers.

however it 
suits them

Consumers’ buying behaviours 
are changing and we want to 
be everywhere our customers 
shop. That’s why our insurance 
is offered through the four 
main routes to market.

6 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 Our partnership with 
Starling Bank is reaching 
new customers through a 
simple digital system 
making it easy to apply 
for insurance.

PLEASE SEE DETAILS  
ON PAGE 23.

7

WWW.DIRECTLINEGROUP.CO.UKINVESTMENT CASE

A strongly cash  
generative business

Total shareholder return (%)

160

140

120

100

1 Jan 
2015

31 Dec 
2015

31 Dec 
2016

31 Dec 
2017

31 Dec 
2018

31 Dec 
2019

DLG

FTSE 350 (excluding investment trusts)

We have a track record of delivering strong returns to 
shareholders, having distributed £2.2 billion in dividends over the 
past five years. This together with our share price performance 
has delivered an attractive total shareholder return.

Gross written premium 2019 (£m)

Operating profit 2019 (£m)

528.9

436.0

54.6

39.1

3,203.1

546.9

586.6

1,651.6

150.6

302.6

Motor

Home

Rescue and other 
personal lines

Commercial

See page 182

8 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019  
 
Transforming to  
drive competitiveness

We are transforming our technology and changing the way we work to 
increase the competitiveness of our business. Our aim is to improve the 
quality of the earnings of the group, with a greater proportion coming from 
current-year business, reflecting the Group’s improved competitiveness.

WE ARE DRIVING TO ACHIEVE THIS THROUGH  
OUR SIX NEW STRATEGIC OBJECTIVES:

Best  
at direct

Win on 
price  
comparison 
websites

Extend  
our reach

Technical 
edge

Nimble 
and cost 
efficient

Great  
people

See pages 15 and 21 to 23

OUR FINANCIAL TARGETS

Costs:  
Expense ratio1  
of 20% in 2023

Current-year  
operating profit1:  
At least 50%  
by 20213

Combined operating 
ratio (“COR”)1:  
Between 93-95% 
throughout  
the medium term4

Return on tangible  
equity (“RoTE”)1:  
At least 15% per annum 
over the long term

2019: 23.2%2

2019: 39%

2019: 93.5%

2019: 20.8%

See page 10

Notes:
1.  See glossary on pages 222 to 224 for definitions and Appendix A –  

Alternative performance measures on pages 225 to 228 for  
reconciliation to financial statement line items.

2.  Applies to operating expenses excluding restructuring and one-off costs.
3.  Excludes restructuring and one-off costs.
4.  Normalised for weather and changes to the Ogden discount rate.

9

WWW.DIRECTLINEGROUP.CO.UKGOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTCHAIRMAN’S STATEMENT

Transforming our business 
for the long term

2019 was a year 
of delivering 
good results in 
a competitive 
environment 
and of building 
the capability 
to underpin the 
long-term 
sustainability 
of our business.

MIKE BIGGS
CHAIRMAN

2019 was an exciting year for Direct Line Group as 
we launched three major new IT platforms aimed at 
improving the service we provide to our customers, 
announced the next stage of our strategy at the Capital 
Markets Day in November 2019, redefined our vision and 
purpose, and continued to develop our five-pillar 
sustainability strategy.

Despite challenging trading conditions in the motor 
insurance market, our model of disciplined underwriting 
and cost reduction underpinned a combined operating 
ratio of 92.2% (93.5% adjusted for normal weather and 
Ogden discount rate changes) and enabled us to grow 
our final dividend 2.9% to 14.4 pence. Profit before tax 
was down 12.2% to £509.7 million (2018 restated1: £580.5 
million). The effect of benign weather in 2019 was more 
than offset by lower reserve releases, in part due to the 
change in the Ogden discount rate, and restructuring 
and one-off costs in 2019. In addition, realised gains and 
property revaluations which benefited our investment 
result in 2018 were not repeated. As we announced on 
3 March 2020, in line with our capital management 
approach of growing the regular dividend in line with 
business growth and distributing surplus capital, we are 
also returning up to £150 million of surplus capital by way 
of a share buyback programme. More information on the 
intended share buyback is provided on page 36.

Note:
1.  Results for the year ended 31 December 2018 have been restated to reflect the fully retrospective adoption of IFRS 16 ‘Leases’.  

See note 44 to the consolidated financial statements.

10 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 New leadership and Board changes

Strategy

2019 was also a significant year for leadership changes. 
After a decade leading the business, Paul Geddes stepped 
down as Chief Executive Officer (“CEO”) and we welcomed 
Penny James as CEO following the Annual General 
Meeting (“AGM”) in May 2019. Clare Thompson, former 
Independent Non-Executive Director (“NED”), also stepped 
down from the Board after the 2019 AGM.

In June 2019, Mike Holliday-Williams stepped down as an 
Executive Director. Responsibility for leading our Personal 
Lines businesses has been taken by three new Executive 
Committee members: Kate Syred as Managing Director 
of Household, Partnerships and Data; Gus Park as 
Managing Director of Motor, Pricing and Underwriting; 
and Mark Evans as Managing Director of Marketing and 
Digital. I would like to thank Paul, Clare and Mike for their 
exceptional contributions to the leadership of the Group.

Following a rigorous search process, the Group was also 
delighted to announce the appointment of Tim Harris 
as Chief Financial Officer (“CFO”) and Board member in 
October 2019. I was delighted to welcome Tim as I believe 
we will benefit from his many years of experience as a 
leading director in the insurance industry.

In January 2020, Neil Manser, our Deputy CFO and 
previously Managing Director of NIG, was appointed as 
Chief Strategy Officer. Neil is a member of the Executive 
Committee and will lead the development of the Group’s 
strategy and the alignment of priorities to help execute it.

After six years with the Group, our Human Resources 
Director, Simon Linares, will be retiring in March 2020. 
He will be succeeded by Vicky Wallis, who will join us from 
Santander UK in May 2020. I would like to thank Simon for 
his leadership in making Direct Line Group one of the best 
big companies to work for and wish him every success as 
he develops a career as a NED. 

It has been my immense privilege to serve as your 
Chairman since before the Company’s flotation in 2012. 
As I am approaching the ninth anniversary of my 
appointment, and as our new senior management team 
is now firmly established, I believe that the time is right 
for the Company to be searching for my successor. My 
fellow Directors, led by our Senior Independent Director 
(“SID”), Richard Ward, will carry out a thorough process 
in the coming months with the objective of identifying 
the right person to lead your Board, preserve this Group’s 
enviable culture and support our talented people in the 
years to come.

Direct Line Group’s vision is to create a world where 
insurance is personal, inclusive and a force for good. Our 
purpose is to help people carry on with their lives, giving 
them peace of mind now and in the future. Our strategy 
recognises our strengths as a UK insurance expert with 
diversification of distribution and product and is defined 
by six strategic objectives. These are: being the best at 
direct; winning on price comparison websites; extending 
our reach; using our technical edge; being nimble and 
cost efficient; and empowering great people.

The Board continues to oversee the ambitious 
programme of investment in major IT systems, aimed 
at improving the Group’s digital offering, pricing and 
underwriting capability, customer experience and 
operational efficiency. Whilst this new technology is 
beginning to be implemented, there is still much to do 
to transform our business. The Board continues to support 
our senior executives realising the potential of our 
business, by introducing more agile working practices, 
particularly in the areas of our business that are at the 
forefront of delivering change. 

Dividend and capital management

The Group’s solvency capital ratio as at 31 December 2019, 
prior to the proposed dividend and share buyback was 
191%. This resulted from good capital generation from the 
business, supported by higher unrealised mark-to-market 
gains on the Group’s available-for-sale investments, as 
credit spreads narrowed. This strong capital generation 
allowed us to continue to invest high levels of capital 
expenditure to support the Group’s strategic objectives.

The Board has recommended a final dividend of 14.4 
pence per share (2018: 14.0 pence), an increase of 0.4 
pence per share (2.9%). If approved, the total regular 
dividend of 21.6 pence per share will represent a 2.9% 
growth on 2018’s regular dividend (21.0 pence per share).

The Board has also approved a share buyback of up to 
£150 million which it expects to complete by the end of 
July 2020. After taking into account these dividends and 
share buybacks, the solvency capital ratio was 165% as at 
31 December 2019. This reflects the Board’s continued 
confidence in the Group’s capital position and the 
sustainability of its earnings. In normal circumstances, 
the Board expects the Group to operate around the 
middle of its solvency capital ratio risk appetite range 
of 140% to 180%.

11

WWW.DIRECTLINEGROUP.CO.UKGOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTCHAIRMAN’S STATEMENT – CONTINUED

Brexit

We prepared for the possibility of a disruptive Brexit.  
As is well known, following the Government winning a 
significant House of Commons majority in the December 
2019 general election, the UK left the EU on 31 January 
(“Brexit”) with “a deal”, so that essentially there have been 
no substantive changes in practice to the trading and 
other arrangements between the UK and the EU, at least 
during the “implementation period” which is due to last 
until 31 December 2020, unless extended. Nonetheless, 
the terms, if any, of any future trading relationship 
between the UK and the EU, and between the UK and 
other key countries, are not yet known and there remains 
uncertainty and at least the possibility of a disruptive end 
to the implementation period.

Although we are predominantly a UK business, we do, 
for example, have exposure to financial markets and 
import goods and services to fulfil insurance claims. 
We have been monitoring events carefully and have 
proactively taken steps to mitigate the likely impact 
on the Group to the extent we consider it to be 
appropriate and proportionate to do so, given the 
considerable uncertainties; however, in the event of a 
disruptive end to the implementation period the Group 
would not be immune.

Linking remuneration to performance

We remain focused on ensuring that executive pay is 
aligned with the Group’s strategy of targeting sustainable 
shareholder and customer value. This is primarily 
achieved by the Annual Incentive Plan (“AIP”) and 
Long-Term Incentive Plan (“LTIP”) being aligned to 
performance measures shareholders consider important. 
This is underpinned by the delivery of a significant 
proportion of remuneration through shares and 
shareholding requirements.

The Company’s share price on 31 December 2019 was 312.5 
pence (2018: 318.7 pence). Total shareholder return (“TSR”), 
which includes dividend payments, was 7.0% for the year 
(2018: minus 7.7%). Since the Group’s Capital Markets Day 
in November, the share price has responded positively. 
It has continued to perform strongly at the beginning 
of 2020 and has significantly outperformed the wider 
non-life insurance sector. Over the past five years, 
shareholders have received a TSR of 56% compared to the 
FTSE 350 (excluding investment trusts) of 43%. Since the 
2012 Initial Public Offering (“IPO”), the Board has declared 
cumulative dividends, including special dividends, 
equivalent to approximately 118% of the IPO share price. 
More information on the Group’s remuneration policy and 
share awards are disclosed in the Directors’ remuneration 
report on pages 106 to 138.

12 

A sustainable and 
responsible business 
and an inclusive and 
collaborative culture 
are critical to the 
Group’s commercial 
success. 

GOVERNANCE HIGHLIGHTS

Effectiveness
The effectiveness  
of your Board’s and  
its Committees’ 
performance is 
considered annually in 
an effectiveness review.

Culture
Your Board recognises 
that culture and 
capability are key 
enablers for achieving the 
Company’s strategic 
objectives and 
encourages an open and 
inclusive culture and an 
environment in which 
people can be 
themselves.

See pages 86 to 87

See page 86

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 Culture and Sustainability 

Our Customers 

The Board believes that a sustainable and responsible 
business and an inclusive and collaborative culture are 
critical to making the Group more commercially 
successful. The Board encourages openness and an 
environment where people can be themselves. The 
Board promotes this culture through the Group’s Code 
of Business Conduct which sets out for our employees 
the vision, purpose and values of the organisation and 
aims to preserve the Group’s reputation for high standards 
of conduct.

Meeting the needs of our customers is central to the 
Group’s corporate strategy. Along with its investment in 
IT capability to improve the efficiency and effectiveness of 
the business, the Board encourages a range of customer 
experience initiatives which are designed to deliver 
increased levels of customer satisfaction. The Board 
oversees the Group’s conduct towards its customers, 
aiming to ensure that fair customer outcomes are 
achieved, and active and constructive dialogue with its 
insurance regulators on customer conduct matters.

Through our five-pillar sustainability strategy, we aim to 
deliver long-term sustainability for customers, our people 
and shareholders and other stakeholders and ensure 
that we have a positive impact on society and protect 
the environment. During the year, we sought views from 
a range of stakeholders including customers, suppliers, 
investors, commercial partners, non-governmental 
organisations and policymakers on what really matters 
to them. Further details of this exercise as well as progress 
on each of our sustainability pillars are shown on pages 
59 to 71.

Among other things, this strategy has further assisted 
the Board in considering the interests of all of our 
stakeholders. The Strategic report includes a statement 
on how the Board promotes the success of the Company 
for the benefit of its members as a whole, having regard 
to the stakeholders and matters set out in section 172(1) 
of the Companies Act 2006. The Corporate Governance 
report contains examples of how the Board has engaged 
with and considered the interests of our stakeholders and 
the effect of doing so on principal decisions taken by the 
Company during the financial year. 

Our People

We encourage a culture that celebrates difference and 
empowers people so that they can thrive. The Group’s 
people are fundamental to the Group’s success and 
sustainability and I would like to thank each of them for 
their hard work, initiative and commitment. Their positive 
energy, high levels of engagement, embodiment of the 
Group’s values and dedication to serving our customers 
have helped our businesses progress and have put us in 
a strong position for the future.

I would also like to thank each member of the Board for 
their significant contribution, commitment and service, 
and I look forward to working with them in 2020, 
supporting management in the execution of the Group’s 
ambitious strategy.

Accountability
Your Board provides 
shareholders with 
an assessment of 
the Group’s position and 
prospects. We monitor and 
review the effectiveness of 
the Group’s risk 
management and internal 
control systems.

Remuneration
Your Remuneration 
Committee focuses on 
ensuring a close correlation 
between creating value for 
shareholders, and 
remunerating Executive 
Directors and senior 
executives appropriately.

Shareholder 
and stakeholder 
relations 
Your Board maintains 
strong relationships and 
regular interaction with 
shareholders. Their 
continued support for the 
Group’s strategic aims is 
important. Your Board also 
has regard to the interests 
of other stakeholders.

See pages 90 to 92

See pages 106 to 138

See pages 88 to 89

MIKE BIGGS
CHAIRMAN

13

WWW.DIRECTLINEGROUP.CO.UKGOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTCHIEF EXECUTIVE OFFICER’S REVIEW

Laying the foundations for 
future success

We have delivered 
another good set 
of financial results, 
with improved 
quality, 
demonstrating  
our discipline and 
the value of our 
business model.

PENNY JAMES
CHIEF EXECUTIVE OFFICER

Direct Line Group has amazing people, a passion for great 
customer service and leading brands. It is especially 
exciting to be part of a business that is putting in place 
a transformation programme that is firmly focused on 
laying the foundations for our future success. There have 
been many highlights this year, and I am thrilled that 
in the midst of significant business change, a highly 
competitive market and an evolving regulatory backdrop, 
we have delivered another good set of financial results, 
with improved quality, demonstrating our discipline and 
the value of our business model. Overall, I’m pleased with 
our progress against the strategic and financial targets 
we set out at our Capital Markets Day in November.

Core strengths that are hard to replicate

As a UK-focused company, we have the ability to be a 
deep specialist in a market unlike any other in the world, 
while the range of channels and products gives us real 
diversification and scale that many of our peers do not 
have. This lets us pivot as dynamics shift in the market and 
this flexibility has supported our track record of delivering 
good returns.

Across the business, we have a number of real strengths. 
First and foremost, we are a people business, which means 
we really care and have a passion to serve our customers. 
Secondly, we have a strong balance sheet with further 
opportunities to improve its effectiveness. And thirdly, 
we successfully combine strong brands and rich data 
because we are a direct player and have leading claims 
skills supported, for example, by our own accident repair 
centres. This combination is hard to replicate and we 
believe this provides a platform for real long-term value.

14 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 Strategy to transform our business

The Group aims to create a world where insurance is 
personal, inclusive and a force for good. We’ll do this 
by helping people carry on with their lives, giving them 
peace of mind, now and in the future. Because that’s 
how we believe we will secure long-term sustainability 
in the changing world ahead.

Our six strategic objectives set out a clear path for us to 
realise our potential and are set out in the table below. 
The first three aim to ensure that our products are easy 
to use and available everywhere. The second three are 
underlying skills which are designed to help us deliver 
great value and an excellent customer experience.

STRATEGIC OBJECTIVES

Our 2020 priorities are all aligned to these six strategic 
objectives and in the first half of 2020 we will focus on 
continuing the development and roll out of our 
technology change. Our plans include moving towards 
launching Direct Line and Churchill motor new business 
onto our new platform, launching Darwin on two more 
PCWs, rolling out a new claims system for Green Flag 
and building Contractors into NIG’s new Commercial 
Combined product. At the same time we are completing 
the re-engineering of our technology platform to support 
these new systems and enhance productivity.

Why

Key drivers

Best  
at direct

A direct relationship with our customers 
provides an opportunity for profitable growth 
by meeting a broader set of customer needs, 
and the foundation for future product and 
service innovation.

 – Strong brand power
 – Outstanding customer service
 – Valuable and differentiated 

propositions

 – Unique data insights

Win on price 
comparison 
websites

PCWs will continue to be the biggest market 
for new business and therefore our primary 
route for profitable growth.

Our new platform makes it easier for us to 
onboard new books of business. We plan to use 
this to explore inorganic growth opportunities 
through partnerships and acquisitions.

 – Strong brand recognition
 – Strong technical risk pricing
 – Fast modelling deployment
 – Fast and flexible use of primary and 

third-party data

 – Ability to integrate data and 

customer journeys with partners
 – Flexible and scalable platforms to 

integrate portfolios

 – Excellent service and brands to 

support partner strategies

We aim to create a great experience for our 
customers and embed sustainable competitive 
advantage by leveraging our strengths in repair, 
data and claims insight and management.

 – Real insight and expertise
 – Valuable and timely data
 – Control and delivery of the 

value chain

We aim to bring our cost base in line with the 
market to compete better, in particular 
through PCWs and partnerships. We will 
introduce new ways of working to better 
enable us to exploit our advantages within 
each product and channel.

 – Increasing pace of change needed to 
respond to changes in our markets 
and consumer behaviour

 – Increasing demand for more simple,  

easy to use and flexible products

As disruption in our market  
increases, we need to become  
brilliant at innovation and change.  
We can only do this by empowering  
and developing the best people.

 – Importance of diverse skillsets 

required to win; for example, data 
and analytics, digital, technicians 
that can deal with evolving car 
technology

15

Extend  
our reach

Technical  
edge

Nimble  
and cost 
efficient

Great  
people

WWW.DIRECTLINEGROUP.CO.UKGOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTCHIEF EXECUTIVE OFFICER’S REVIEW – CONTINUED

We are also heavily focused on improving efficiency in 
order to meet our cost targets. We have launched a 
consultation in our head office areas which aims to 
improve our speed of delivery at a lower cost by 
implementing more agile principles including moving 
to multi-disciplinary teams and away from working in 
functional silos. We are also looking to rationalise our 
site footprint over the next two years.

Whilst landing technology change and improving 
efficiency are key objectives in 2020, we are also 
continuing to drive our brand health with exciting plans 
for Direct Line and continuing to position Churchill as 
a PCW-first brand. These plans are all designed with 
fantastic customer experience and propositions at 
their heart.

Supporting our activities and central to the long-term 
sustainability of the business, we have deeply embedded 
and fundamental principles:

 – Our values sit at the very heart of our everyday 

behaviours. They were created ground up and represent 
in full technicolour our identity.

 – Our sustainability pillars bring environmental, social 

and governance factors into the heart of our strategic 
thinking, whether that’s our customers, our people, 
our society, our planet, or the importance of strong 
governance – they all play central roles in delivering 
our business in a sustainable way.

Investing in technology and new ways of working

While these core strengths persist today, we recognise 
that to succeed in the future we need to continue to 
change and we are on an ambitious transformation 
journey to increase the competitiveness of our business.

Like many data driven consumer markets, ours is 
digitising fast and our success will be predicated on 
combining great customer-focused brands with a strong 
technology foundation. Our journey has three overlapping 
phases, with each of our different parts of the business 
moving through these phases at a different pace.

The first has been building the key technology blocks, 
which is characterised by high investment expenditure. 
The run costs are being managed alongside careful 
expenditure on organisational change and on existing 
systems that are set to be phased out. 

That technology is beginning to land and although 
there is still much to do in this ambitious and complex 
programme, we are now moving into the second phase: 
our business transformation. From this phase, we plan to 
improve our cost position by reducing double run-costs 
and improving efficiency. We also aim to further increase 
the accuracy and speed of our pricing and underwriting; 
improve our competitiveness and responsiveness to 
change; and enhance our customer experience. 

Through increased competitiveness and by increasingly 
adopting more agile working practices, particularly in the 
areas of our business that are at the forefront of delivering 
change, we believe we can realise the incredible potential 
of our business to innovate faster and grow. This is the 
third phase of our transformation. 

16 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 To succeed in the 
future we need to 
continue to change.

External environment

We have continued to operate within a highly dynamic 
and evolving regulatory landscape, influenced by the 
views and initiatives from several parties, including the UK 
Government, the FCA and the PRA. During 2019, both the 
FCA and the PRA have been focused on Brexit 
preparations, amongst other activities.

Regulation 

A main FCA focus has continued to be on pricing practices 
generally, including its Market Study on General insurance 
pricing practices. For some time we have been actively 
taking steps regarding pricing, as well as working with 
the ABI and holding proactive discussions with the FCA 
on potential remedies. We are supportive of the FCA 
Market Study, the outcomes of which are due for 
publication in June 2020. The FCA has also been focused 
on firms’ culture and governance, operational resilience, 
management of regulatory change, the general insurance 
distribution chain, vulnerable customers, affordability as 
it relates to consumer credit, complaint handling and the 
appropriate establishment of customers’ demands and 
needs as per the requirements under the Insurance 
Distribution Directive.

The PRA has continued to focus generally on the pillars 
of its financial risk framework, namely reserving, pricing, 
reinsurance and investments, as well as operational 
resilience, cyber underwriting risk and the financial risks 
arising from climate change.

Climate change

We are committed to playing our part in helping the UK 
become a sustainable, low carbon economy. We intend to 
set a challenging target to be carbon neutral as a business 
and aim to be compliant with the Taskforce on  
Climate-related Financial Disclosures (“TCFD”) by the end 
of 2020. This year, our objective was to ensure that our 
investments in investment-grade bonds were tilted more 
towards companies with better environmental, social and 
governance (“ESG”) credentials and we were delighted 
that relevant portfolios had an average ESG rating of ‘A’. 
This represents 87% of the credit investments in the 
portfolio and 62% of our total investment portfolio. 
We also recycled 98% of our total waste and since 2014 
have sourced 100% of our electricity from renewable 

sources. In order to achieve our goal of long-term 
sustainability it is important that we give back more 
to the planet than we take out.

Consumer trends

New products, new routes to market and technology, 
particularly in cars, are emerging. In response we are 
preparing for a shift in the risk pool and an increase in 
the importance of data and analytics. Our new brand 
Darwin is using new pricing technology for motor 
customers who purchase via the PCW channel and our 
new motor insurance platform is being rolled out to make 
customer journeys easier. In our accident repair centres 
we are preparing for the future by investing in specialist 
equipment to repair cars with advanced driver-assistance 
systems (“ADAS”) technology, as well as supporting 
FiveAI’s recent trial of autonomous vehicles and 
partnering with Europe’s largest car-subscription 
service Drover.

Business performance

In 2019, we delivered £546.9 million of operating profit, 
a combined operating ratio of 92.2% and a return on 
tangible equity of 20.8%. 

Direct own brands in-force policies grew by 1.4% to 7.3 
million (2018 restated: 7.2 million) as Green Flag and 
Commercial direct own brands continued their strong 
growth, offset by lower volumes in Motor and Home. Total 
in-force policies were 1.9% lower than 2018, primarily due 
to lower Travel policies as lower packaged bank account 
volumes reduced and lower Motor and Home partner 
volumes reflecting previously announced partner exits. 

Gross written premium was 0.3% lower than in 2018 (2019: 
£3,203.1 million, 2018: £3,211.9 million). The impact of lower 
average premiums in Motor and Home and lower 
partnership volumes were almost fully offset by strong 
growth in Green Flag and Commercial direct own brands. 
The second half of 2019 saw gross written premium 
increase by 3.4% compared to the first half of 2019 (H1 2019: 
£1,575.1 million; H2 2019: £1,628.0 million) as performance 
across Motor and Home direct own brands improved.

The current-year attritional loss ratio improved by 1.0 
percentage point (2019: 71.6%, 2018 restated: 72.6%) with 
Home, Rescue and other personal lines and Commercial 
all improving and Motor remaining broadly steady. 
This demonstrates the benefits of our focus on 
underwriting discipline and claims management in 
a competitive market.

Claims related to large weather events totalled £6 million 
in 2019 compared with £75 million in 2018 and 
expectations of £65 million for both years. The results also 
include a £16.9 million charge arising from the change 
in the Ogden discount rate to minus 0.25%, from the 
assumed rate of 0% in the first half of 2019 (2018: release 
of £54.8 million).

We made good progress on costs in 2019, reducing 
operating expenses before restructuring and one-off costs 
by £24.5 million to £693.7 million. We aim to reduce 

17

WWW.DIRECTLINEGROUP.CO.UKGOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTOur business 
transformation

We are on an ambitious 
transformation journey to 
increase the competitiveness 
of our business.

We are aiming for 
a win for the 
customer in the 
creation of true 
value.

CHIEF EXECUTIVE OFFICER’S REVIEW – CONTINUED

operating expenses, excluding amortisation and 
depreciation charges, by £50 million from 2018 to 2021, 
and in 2019 we achieved £11 million of this target and aim to 
achieve the remaining £39m over the next two years. Lower 
operating expenses helped to maintain the expense ratio 
at 23.2% (2018 restated: 23.2%). Of the estimated £60 million 
restructuring and one-off costs announced at our Capital 
Markets Day, that we expect over 2019 and 2020, we 
incurred £11.2 million in 2019 (2018: £nil).

Overall, the combined operating ratio was 92.2%. When 
normalised for weather and Ogden discount rate changes 
the ratio was 93.5% (2018 restated: 93.3%), towards the lower 
end of our 93% to 95% medium term target range. 

Profit before tax was down 12.2% to £509.7 million (2018 
restated: £580.5 million). The impact of benign weather in 
2019 was more than offset by lower reserve releases, in part 
Ogden discount rate-related, non-repeat of investment and 
property gains and restructuring and one-off costs in 2019.

We made further progress to improve the quality of our 
earnings; the current-year contribution to operating profit, 
normalised for weather and Ogden discount rate changes, 
increased by three percentage points to 39%1, as the Group 
was more than able to offset lower investment gains and 
the £9.6 million one-off gain from the sale of our Bristol 
office in 2018. We continue to target the proportion from 
current-year to be more than 50% by the end of 2021.

Return on tangible equity was 20.8%, ahead of our 
15% hurdle.

A company that 
cares

First and foremost, 
we are a people 
business, which 
means we really care 
and have a passion to 
serve our customers.

Find out more  
on page 61

Note:
1.  See glossary on pages 222 to 224 for definitions and appendix A – Alternative performance measures on pages 225 to 228 for 

reconciliation to financial statement line items.

18 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 Improved sales and service 
Greater pricing accuracy 
Brilliant claims experience

2019

Technology 
transformation

Required significant 
capital expenditure

We are (about) 
here now

Business 
transformation

Targeting margin 
improvement in 
portfolio as full benefits 
of technology realised

Our plans land 
us (about) here

2023

Business 
growth

More competitive and 
agile business to deliver 
the full potential of the 
Group enabling it to win 
market share and 
innovate faster to grow

UK storms and Coronavirus

The recent storms, Ciara and Dennis, in February have 
shown how important it is to be with the right insurer 
and we are proud with how we supported our customers 
during these difficult times. We estimate that the claims 
costs of these storms will be in the region of £35 million, 
net of Flood Re recoveries, across our Home and 
Commercial businesses compared to an expected annual 
weather cost of around £64 million. It is too early to assess 
any additional claims from storm Jorge. In addition, the 
Coronavirus outbreak (specifically the disease COVID-19) 
has the potential to impact the 2020 result of our Travel 
business. We have Travel reinsurance protection to 
mitigate the cost of an event over a 28-day period to 
£1 million up to a limit of £10 million. The full coverage, 
if utilised, can be reinstated once on the same terms. 
Currently, incurred claims are around £1 million. Like all 
businesses, we are subject to the consequences of 
disruption to financial markets and global supply chains 
which, over time, could impact the performance of our 
investments and the cost and speed of fulfilling 
customers’ claims.

Outlook

The Group targets a combined operating ratio of 93% to 
95% for 2020 and over the medium term, normalised for 
weather. By the end of 2021, the Group aims to increase 
the annual proportionate contribution from current-year 
operating profit to more than half of the Group’s total 
operating profit.

The targeted improvement in current-year underwriting 
profitability is supported by the significant investment 
the Group is making in building future capability. This 

investment aims to improve the current-year loss ratio 
by delivering additional pricing sophistication and 
supporting multiple initiatives to combat fraud. 
In addition, the Group is targeting improved efficiency 
through self-service and digitalisation and a reduction in 
operating expenses1 by £50 million between 2018 and 2021 
and we aim to improve our operating expense ratio to 20% 
by 2023. We reiterate our ongoing target of achieving at 
least a 15% return on tangible equity per annum.

Looking ahead to 2020 and beyond, we are aiming for 
a triple win: 

 – a win for the Group and those invested in its success – 

our shareholders and our people; 

 – a win for the customer in the creation of true value; and 
 – a win for society and the planet as we know our long-
term success is intrinsically linked with the success of 
the community and environment around us.

Our fundamental strengths as a business continue to 
bring benefits and I’m proud that our transformation 
programme gives us the opportunity to further enhance 
the ability of the Group to offer value for customers and 
shareholders.

PENNY JAMES
CHIEF EXECUTIVE OFFICER

Note:
1.  Excluding amortisation, depreciation and restructuring and 

one-off costs.

19

WWW.DIRECTLINEGROUP.CO.UKGOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTVISION AND PURPOSE

Long-term 
sustainability

Underpinning our vision, purpose and strategy are deeply 
embedded and fundamental principles which are central 
to how we make decisions and enable us to build our 
business for the long term. 

We want to 
create a world 
where insurance 
is personal, 
inclusive and a 
force for good

We help people 
carry on with 
their lives, 
giving them 
peace of mind 
now and in the 
future

20 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 STRATEGIC 
OBJECTIVES

SUSTAINABILITY 
PILLARS

VALUES

Customers 

People

Society

Planet

Governance

Best  
at direct

To be the UK’s leading direct insurer 
because we anticipate 
our customers’ needs and develop 
services and products they want 
to buy.

Win on price 
comparison 
websites

To deliver a step change in our 
pricing and trading capability so that 
our leading PCW brands win 
customers from our competitors.

Extend  
our reach

Technical 
edge

Nimble  
and cost 
efficient

Great  
people

To utilise the potential of our 
investments and capabilities to win 
more customers through 
acquisitions and brand partnerships.

To use our data, scale, skill and 
insight across claims, pricing and 
underwriting to deliver value to 
customers.

To transform into an agile, cost 
effective business to drive efficiency 
and simplicity for us and our 
customers.

A home for empowered people who 
celebrate difference, and challenge 
the status quo to deliver for our 
customers.

Do the  
right thing 

Aim higher

Take 
ownership

Say it like  
it is

Work together

Bring all of 
yourself to 
work

See page 15

See pages 59 to 71

See page 75

21

WWW.DIRECTLINEGROUP.CO.UKSTRATEGY IN ACTION

Transforming our 
business

We are transforming every part of our business to ensure that our 
products are easy to use and available everywhere. The 2019 
transformation in action highlights demonstrate how we deliver 
great value and an excellent customer experience.

Churchill has had a 
makeover!

Our customers have always loved 
Churchie, the leading1 PCW 
brand, but we know that our 
customers’ expectations are 
changing. The original ‘nodding 
dog’ has been replaced by a CGI 
Churchie. The new ad aims to 
make life feel that little bit more 
effortless – as we believe it should 
do for all our customers allowing 
them to just... chill. 

Building Darwin

We wanted to use our 
experience and expertise to 
shake things up by bringing in 
a team of data scientists and 
engineers to build Darwin from 
scratch as a ‘start-up’ within the 
business. The fusion created by 
having great people within the 
business and bringing in great 
people with different skills 
helped us to develop Darwin’s 
machine learning algorithms 
on cloud-based technology.  
As a result, not only does Darwin 
have the capability to price 
individual risk much more 
efficiently, it also offers a full 
digital customer experience.

New travel system

Customers value convenience which is why we’ve built a technology 
platform that gives our customers a seamless digital experience on their 
travel insurance policy. Our customers can buy online, upgrade and 
renew from their smartphone, tablet or PC. There are two major benefits 
– we now offer an intuitive, full online medical screening, while using up 
to date medical risk scoring technology. We also offer customers the 
ability to submit their claims online allowing them to track and manage 
the progress of their claim, no matter what time of day. 

Note:
1.  Kantar Brand Power Share – H2 2019. Churchill ranked third in this index with the top two brands not sold via the PCW channel.

22 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 Enhancing the Direct Line proposition

Since relaunching in 2014, Direct Line has 
relentlessly pursued its goal of being Britain’s 
greatest fixer. This year, it improved its onward 
travel process for motor insurance and cut the 
dispatch time for some home insurance 
replacements to within two hours of making 
a claim.

Digitising our processes

Technology is overhauling the way we deliver greater 
efficiency. This year we’ve digitalised claims processes 
to create a more nimble journey for our customers 
and drive cost savings for us. Our robotics function 
processes 50,000 transactions a week, with capacity 
to expand and automate more processes.

Starling Bank partnership launched

With more and more people managing their lives 
digitally, this year we partnered with Starling Bank, 
using their in-app Marketplace to offer banking 
customers Churchill home insurance. Using API 
(Application Programming Interface) technology 
customers are directed straight to the Churchill brand 
quote and buy system and can choose to have some 
of their details pre-populated.

23

WWW.DIRECTLINEGROUP.CO.UKGOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTBUSINESS MODEL

Delivering for our 
stakeholders

We have unique strengths which allow us to deliver 
sustainable value for our stakeholders.

We have a number of incredible 
strengths, from strong brands to 
rich data to leading claims skills, 
that are hard to replicate and 
provide real long-term value.

People
We are a business that really 
cares, with people who have a 
passion to serve our customers.

Brands
We know how to build brand 
value and have some of the most 
loved brands in the UK.

Data and technology
We harness our brands to design 
more personalised products and 
services as well as easier 
customer journeys.

Capital strength
We have a strong balance sheet 
with further opportunities to 
improve its effectiveness.

Premiums

Claims

Costs

Investment return  
and other income

Tax

Surplus

REINVEST IN OUR BUSINESS

24 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019  – We have a number of the UK’s 
most loved brands giving us a 
deep understanding of 
changing market dynamics 
and customer needs

 – Our long-established position  
in the UK insurance market  
and vertically integrated  
business model gives us a  
platform to continually enhance 
our pricing capability

 – Data analytics and digital 

capability power our counter-
fraud capability meaning we 
can pin-point fraud cases and 
control claims costs 

 – As a leading motor insurer 
we benefit from running a  
network of 21 accident  
repair centres creating high 
operating efficiency

 – Cost reduction targets are 

 – Our investment in technology 

important to the sustainable 
success of the Group  
providing opportunities for 
greater business agility 

aims to increase our  
competitiveness allowing  
digitalisation where  
customers can enjoy self-serve

 – We invest in a diversified 

investment portfolio which 
aims to provide for current and 
future claims payments

 – We pride ourselves on strong  
ESG credentials because we  
know sustainability and  
commercial success go hand  
in hand

 – We manage our tax 

 – As a major contributor of taxes 

obligations responsibly 
contributing either directly or 
indirectly over £950 million in 
tax to the Exchequer this year

we are proactive in working with 
HMRC to ensure that new tax 
legislation is appropriate and tax 
anomalies are identified

 – Over the past five years we 
have consistently delivered 
strong shareholder returns 
having distributed £2.2 billion 
in dividends

 – Investing in the business has 
enabled us to keep pace with 
changing customer needs, 
improve operational 
performance and create 
cutting-edge products  
and services

We aim to deliver 
a sustainable and 
thriving business that 
generates attractive 
shareholder returns.

We are aiming for a 
triple win: 

A win for the Group
A win for the Group and 
those invested in its success 
– our shareholders and 
our people. 

A win for the customer
A win for the customer in 
the creation of true value. 

And a win for society 
and the planet
And a win for society and 
the planet as we know our 
long-term success is 
intrinsically linked with the 
success of the community 
and environment around us.

RETURNS TO SHAREHOLDERS

25

WWW.DIRECTLINEGROUP.CO.UKGOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTOUR KEY PERFORMANCE INDICATORS

Strong performance

These key performance indicators assess our performance 
against our strategy.

Combined 
operating ratio1,2 
(%)

Basic earnings  
per share1 
(pence) 

Capital returns  
(£m1)

Return on 
tangible equity1,2 
(%)

.

0
4
9

.

5
9
5

.

7
7
9

.

9
0
6

6
.
1
9

9
.
1
6

.

2
2
9

9
.
1
6

.

8
0
9

.

0
6
5

.

9
0
1

.

6
3
2

5
1

5
.
1
1

.

3
5
2

6
1

1
.
9

.

7
5
2

7
1

.

5
6

.

2
3
2

8
1

1
.
7

.

2
3
2

9
1

Expense ratio

A measure of financial year 
underwriting profitability. 
Commission ratio
A COR of less than 100% 
Loss ratio
indicates profitable 
underwriting. The COR is 
the sum of claims, expense 
and commission ratios and 
compares the cost of doing 
business against net earned 
premium generated.

We aim to make an 
underwriting profit. 
The target in the medium 
term is a COR in the range 
of 93% to 95% normalised 
for weather.

.

3
3
3

8
.
1
3

.

5
9
2

.

9
7
2

.

4
0
2

5
1

6
1

7
1

8
1

9
1

This is calculated by dividing 
the earnings attributable to 
shareholders less coupon 
payments in respect of Tier 1 
notes by the weighted 
average numbers of 
Ordinary Shares in issue.

We have not set a target. 
However, growing earnings 
per share is considered 
an indicator of a healthy 
business.

1
.
1
2
7

1
.
2
3
5

.

0
9
8
1

5
1

.

4
6
3
3

.

9
6
3
1

.

5
9
9
1

6
1

.

0
3
2

6
.
1
2

.

8
0
2

.

5
8
1

.

2
4
1

.

3
4
8
4

.

3
5
0
2

.

0
9
7
2

.

2
6
4
4

.

0
0
5
1

.

6
6
9
2

3
.
1
0
4

.

7
3
1
1

.

6
7
8
2

7
1

8
1

9
1

5
1

6
1

7
1

8
1

9
1

The return generated on 
the capital that shareholders 
have in the business. This 
is calculated by dividing 
adjusted earnings by 
average tangible equity.

We aim to achieve at least 
a 15% RoTE per annum over 
the long term.

Special

Ordinary

The amount of cash paid in 
dividends to shareholders 
and amount of share 
Buybacks
buybacks funded from 
the Group’s retained profits. 
(See page 29 for dividend 
breakdown).

We aim to grow the regular 
dividend in line with 
business growth. 
Additionally, we look to 
return any capital to 
shareholders which is 
expected to be surplus to 
our requirements for a 
prolonged period.

See Finance review  
page 32

See Finance review  
page 35

See Finance review  
page 35

See Finance review  
page 35

We base part of the AIP 
awards on profit before tax. 
COR is closely linked to this.

This is a broad measure of 
earnings and reflects the 
results of the Group after tax 
less Tier 1 coupon payments. 
We base part of the AIP 
awards on profit before tax. 

We base LTIP awards partly 
on relative total shareholder 
return performance, which 
includes dividends. Directors 
also receive dividends on their 
beneficial shareholdings and 
accrue these on unvested 
LTIP awards. 

We base the LTIP awards 
partly on adjusted RoTE 
over a three-year 
performance period.

See pages 108  
and 114

See pages 108 and 
114

See pages 108  
and 118

See pages 108  
and 118

Notes:
1.  Results for the year ended 31 December 2018 have been restated to reflect the fully retrospective adoption of IFRS 16 ‘Leases’, see note 44.
2.  See glossary on pages 222 to 224 and Appendix A – Alternative performance measures on pages 225 to 228 for reconciliation to financial 

statement line items.

3.  Estimates based on the Group’s Solvency II partial internal model for 2016 to 2019. Solvency capital coverage based on the standard 

formula for 31 December 2015.

26 

n
o
i
t
i
n
i
f
e
D

m
A

i

e
c
n
a
m
r
o
f
r
e
P

n
o
i
t
a
r
e
n
u
m
e
R

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 Changes to our KPIs in 2019
Our metrics are reviewed annually and updated as 
appropriate to ensure they remain an effective measure of 
delivery against our objectives. For 2019, the review of these 
metrics resulted in the following changes:

 – Dividend per share has been replaced by capital returns 

which includes ordinary and special dividends and 
share buybacks.

Key for Combined operating ratio

Expense ratio

Commission ratio

Loss ratio

Key for Capital returns 

Ordinary

Special

Buybacks

Solvency capital 
ratio3 (%)

Employee 
engagement (%)

Net promoter 
score4 (points)
Direct Line Brand

Customer 
complaints5 (%)

Principal underwriter6

.

0
5
6
0 1
6
4
1

.

.

0
0
7
1

.

0
5
6
1

.

0
5
6
1

0
.
1
8

.

0
8
7

.

0
8
7

.

0
3
7

.

0
0
6

.

0
5
5
1

.

0
4
4
1

.

6
5
4
1

1
.
9
2
1

.

3
8
1
1

7
2
.
1

9
8
0

.

8
7
0

.

7
7
0

.

3
6
0

.

5
1

6
1

7
1

8
1

9
1

5
1

6
1

7
1

8
1

9
1

5
1

6
1

7
1

8
1

9
1

5
1

6
1

7
1

8
1

9
1

A risk-based measure 
expressing the level of 
capital resources held as 
a percentage of the level 
of capital that is required 
under Solvency II.

Under normal 
circumstances, the Group 
aims to maintain a solvency 
capital ratio around the 
middle of the risk appetite 
range of 140% to 180%.

Engagement is about being 
proud to work for Direct 
Line Group and helping us 
to succeed. It means that 
employees are not just 
happy or satisfied, but doing 
something to help us 
achieve our company goals.

To make the Group best 
for employees and best for 
our customers. We gauge 
employee engagement 
through our employee 
opinion survey and we 
aim for high employee 
engagement scores 
each year.

Net promoter score (“NPS”) 
is an index that measures 
the willingness of customers 
to recommend products or 
services to others. It is used 
to gauge customers’ overall 
experience with a product 
or service, and customers’ 
loyalty to a brand.

We aim to increase our net 
promoter score over time.

The number of complaints 
we received during the 
year as a proportion of 
the average number of 
in-force policies.

This measure indicates 
where our customer service 
has not met expectations 
to the extent that the 
customer has initiated 
a complaint. We aim to 
improve this over time.

See Finance review  
page 36

See People  
page 63

See Customers 
page 62

See Customers  
page 61

Risk management within 
our risk appetite, which 
includes an assessment 
of capital strength, acts 
as a gateway for the AIP 
awards and underpin for 
LTIP awards.

The AIP awards include 
a weighting to a balance 
of employee metrics, 
including engagement.

The AIP awards include 
a weighting to a balance 
of customer metrics, 
including NPS.

The AIP awards include 
a weighting to a balance 
of customer metrics, 
including complaints.

See page 108

See pages 108  
and 116

See pages 108  
and 115

See pages 108  
and 115

4.  On an aggregated 12-month rolling basis, with 2013 rebased to 100.
5.  FCA complaints reporting requirements have changed for periods after 29 June 2016. Before 29 June 2016, only complaints resolved 

after two business days were classed as FCA reportable. From July 2016 all complaints resolved are classed as FCA reportable.

6.  For the Group’s principal underwriter, U K Insurance Limited.

27

WWW.DIRECTLINEGROUP.CO.UKGOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTFINANCE REVIEW

Good results; buyback 
launched

Financial highlights

Grew direct own brand in-force policies by 1.4% with strong 
growth in Green Flag and Commercial direct own brands. Total 
in-force policies were lower as partnership volumes reduced.

Total Group gross written premium was broadly steady as 
underwriting discipline resulted in fewer Motor and Home 
policies and lower premiums which was largely offset by growth 
in Green Flag and Commercial direct own brands.

Operating expenses before restructuring and one-off costs of 
£693.7 million (2018 restated: £718.2 million) were in line with 
target of less than £700 million. Restructuring and one-off costs 
were £11.2 million (2018: £nil).

Combined operating ratio was 92.2%. Adjusting for normal 
weather and changes to the Ogden discount rate, the combined 
operating ratio of 93.5% (2018 restated: 93.3%) was towards the 
lower end of the Group’s medium-term target range of 93% to 
95%. The current-year Motor loss ratio was broadly stable.

Profit before tax was down 12.2% to £509.7 million (2018 restated: 
£580.5 million). The impact of benign weather in 2019 was more 
than offset by lower reserve releases, in part Ogden discount 
rate-related, non-repeat of investment and property gains and 
restructuring and one-off costs in 2019.

Proposed final ordinary dividend of 14.4 pence, an increase of 
2.9% on 2018. Announcing a £150 million share buyback and 
awarding our people £500 of free shares each.

Strong capital position with a solvency capital ratio of 165% after 
proposed capital distributions (2018: 170%).

28 

We delivered a 
good result in 2019, 
trading well 
through a difficult 
market, while 
staying on track 
with our 
transformation 
and maintaining 
our balance sheet 
strength.

TIM HARRIS
CHIEF FINANCIAL OFFICER

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 In-force policies (thousands)

Of which: direct own brands 
(thousands)

FY 2019  

£m

14,789

FY 20181,2 
£m

15,073

Performance

Operating profit1

7,290

7,188

Gross written premium

Of which: direct own brands

Net earned premium

3,203.1
2,227.8
2,984.9

3,211.9
2,228.9
3,089.5

Underwriting profit
Instalment and 
other operating income
Investment return

Total operating profit

FY 2019  

£m

232.1

180.2
134.6
546.9

FY 20182
Restated 
£m

259.8

192.0
154.6
606.4

232.1

259.8

Operating profit

180.2
134.6
546.9

192.0
154.6
606.4

(11.2)

–

2019

2018

294.5

252.4

404.4

202.0

0

100

200

300

400

500

600

700

Prior-year reserve releases

Current-year operating profit

Underwriting profit
Instalment and other 
operating income
Investment return

Operating profit 
Restructuring and other  
one-off costs

Operating profit after 
restructuring and one-off costs
Finance costs

Profit before tax
Tax

Profit after tax
Key metrics
Current-year attritional loss 
ratio3,4
Loss ratio3,4
Commission ratio3,4
Expense ratio3,4
Combined operating ratio3,4
Return on tangible equity4
Investment income yield4

Net investment income yield4
Investment return yield4
Basic earnings per share (pence)
Diluted earnings per share 
(pence)
Return on equity
Dividend per share
 – interim (pence)
 – final (pence)
 – total ordinary (pence)
 – special (pence)

Net asset value per share (pence)
Tangible net asset value per 
share (pence)
Solvency capital ratio post-
dividends5

535.7
(26.0)
509.7
(89.8)
419.9

 71.6%
61.9%
7.1%
23.2%
92.2%
20.8%
2.4%

2.1%
2.2%
29.5

29.2
15.5%

7.2
14.4
21.6
–

31 Dec  
2019

193.4

606.4
(25.9)
580.5
(108.5)
472.0

72.6%
61.9%
6.5%
23.2%
91.6%
21.6%
2.5%

2.0%
2.4%
33.3

32.9
17.3%

7.0
14.0
21.0
8.3
31 Dec1  
2018
Restated

187.5

142.0

145.9

165%

170%

Notes:
1.  Results for the year ended 31 December 2018 have been 

restated to reflect the fully retrospective adoption of IFRS 16 
‘Leases’. See note 44 to the consolidated financial statements.

2.  In-force policies, including direct own brands, as at 31 

December 2018 have been restated to included 41,000 policies 
omitted from the previously reported amounts.

3.  A reduction in the ratio represents an improvement as a 

proportion of net earned premium, while an increase in the 
ratio represents a deterioration. See glossary on pages 222 to 
224 for definitions.

4.  See glossary on pages 222 to 224 for definitions and appendix A 
– Alternative performance measures on pages 225 to 228 for 
reconciliation to financial statement line items.

5.  See note 4 on page 1, reported after proposed dividends.

Notes:
1.  See glossary on pages 222 to 224 for definitions and appendix A 
– Alternative performance measures on pages 225 to 228 for 
reconciliation to financial statement line items.

2.  Results for the period ended 31 December 2018 have been 

restated to reflect the fully retrospective adoption of IFRS 16 
‘Leases’. See note 44 to the consolidated financial statements.

Underwriting profit decreased to £232.1 million (2018 
restated: £259.8 million) as lower prior-year reserve 
releases of £294.5 million, including the effects of changes 
to the Ogden discount rate detailed below, were partially 
offset by lower operating expenses and reduced weather-
related claims of £6 million (2018: £75 million weather-
related claims).

The combined operating ratio was 92.2% (2018 restated: 
91.6%). The current-year attritional loss ratio improved by 
1.0 percentage point to 71.6% (2018 restated: 72.6%). Home, 
Rescue and other personal lines and Commercial all 
improved, and Motor remained broadly steady. The loss 
ratio relating to major weather events improved by 2.2 
percentage points to 0.2%, partially offset by a 0.6 
percentage point increase in the commission ratio. The 
expense ratio was stable as lower expenses were offset by 
a reduction in earned premium. Overall, the current-year 
combined operating ratio improved by 2.6 percentage 
points to 102.1%.

Instalment and other operating income decreased to 
£180.2 million (2018: £192.0 million), due primarily to the 
non-repeat of a £9.6 million property gain in 2018. Other 
income, including from our in-house accident repair 
network, remained broadly stable.

Investment return decreased to £134.6 million (2018: 
£154.6 million) as a result of a reduction in assets under 
management reducing investment income, the non-
repeat of £13 million of fair value adjustments in 2018 and 
a reduction in realised gains.

Operating profit decreased by £59.5 million to £546.9 
million (2018 restated: £606.4 million) as a result of 
reductions in underwriting profit, instalment and other 
operating income and investment return. Current-year 
operating profit, as a proportion of total operating profit, 
improved, making progress towards the Group’s target of 
achieving more than half of the Group’s annual operating 
profit from current-year earnings by the end of 2021.

29

WWW.DIRECTLINEGROUP.CO.UKGOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORT 
 
 
 
 
FINANCE REVIEW – CONTINUED

Effect of Ogden discount rate changes on claims reserves net of reinsurance

Prior year
Current year

Total claims reserve increase / (decrease)

Motor
£m 

Commercial  
£m  

15.9
–
15.9

1.0
–
1.0

FY 2019 
Total
£m 

16.9
–

16.9

Motor
£m

Commercial  
£m 

(47.9)
(2.7)
(50.6)

(3.5)
(0.7)
(4.2)

FY 2018 
Total
£m

(51.4)
(3.4)
(54.8)

The Civil Liability Act 2018 introduced a new framework for setting the personal injury Ogden discount rate, requiring 
the Government to reset the Ogden discount rate by reference to low risk rather than very low or zero risk investments. 
Following a Government review, as dictated by the terms of the Civil Liability Act 2018, on 15 July 2019 the Lord 
Chancellor announced a new Ogden discount rate of minus 0.25% to take effect from 5 August 2019. Compared to 
an assumed Ogden discount rate of 0% this resulted in a £16.9 million increase in reserves split across the Motor and 
Commercial segments. In 2018, following the granting of royal assent for the Act in December 2018, the Group reviewed 
the Ogden discount rate for reserves for large bodily injury claims and selected an assumed rate of 0% for reserving 
purposes as at 31 December 2018. This resulted in a reserves release of £54.8 million in 2018.

Total in-force policies reduced to 14.8 million  
(31 December 2018: 15.1 million), primarily due to lower 
volumes in policies attached to packaged bank accounts, 
small reductions in Motor and Home own brands, and 
reductions in Home partnerships as Prudential and 
Sainsbury’s partnerships are closed to new business. Own 
brands in-force policies grew to 7.3 million (2018 restated: 
7.2 million), with growth in Green Flag and Commercial 
direct own brands partly offsetting the overall reduction.

In-force policies and gross written premium

In-force policies (thousands)

At

Direct own brands
Partnerships

Motor

Direct own brands
Partnerships

Home

Rescue
Travel
Pet
Other personal lines

Rescue and other personal lines
Of which: Green Flag direct

Direct own brands
NIG and other

Commercial
Total in-force policies

Of which: direct own brands

31 Dec 
2019

3,921
122
4,043

1,765
829
2,594

3,450
3,648
157
122
7,377
1,063

541
234
775
14,789
7,290

31 Dec 
20181,2

3,950
144
4,094

1,789
862
2,651

3,532
3,759
156
126
7,573
935

514
241
755
15,073
7,188

Notes:
1.  Commercial direct own brands include Direct Line for Business 
and commercial products sold under the Churchill brand, the 
Churchill in-force policies were previously reported within NIG 
and other. Prior periods have been re-presented accordingly.
2.  In-force policies, including direct own brands as at 31 December 
2018 have been restated to include 41,000 policies previously 
omitted from previously reported amounts.

30 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019  
Gross written premium

Underwriting profit and combined operating ratio

Direct own brands
Partnerships

Motor

Direct own brands
Partnerships

Home

Rescue
Travel
Pet
Other personal lines

Rescue and other personal lines
Of which: Green Flag direct

FY 2019 
£m

1,591.7
59.9
1,651.6

FY 20181 
£m

1,608.8
62.4
1,671.2

407.7
178.9
586.6

167.5
151.3
72.6
44.6
436.0
79.0

412.6
194.3
606.9

163.4
143.9
72.4
43.1
422.8
69.6

Direct own brands
NIG and other

Commercial
Total gross written premium
Of which: direct own brands

149.4
379.5
528.9
3,203.1
2,227.8

137.9
373.1
511.0
3,211.9
2,228.9

Note:
1.  Commercial direct own brands includes Direct Line for 

Business and commercial products sold under the Churchill 
brand that we previously reported within NIG and other. 
Prior periods have been re-presented accordingly.

Gross written premium of £3,203.1 million (2018: £3,211.9 
million) reduced slightly by 0.3% as modest declines in 
Motor and Home were partially offset by increases in 
Commercial and Rescue and other personal lines. Direct 
own brands gross written premium of £2,227.8 million 
(2018: £2,228.9 million) was broadly steady.

Underwriting profit (£ million)
Loss ratio
Commission ratio
Expense ratio

Combined operating ratio

FY 2019

232.1
61.9%
7.1%
23.2%
92.2%

FY 20181
restated

259.8
61.9%
6.5%
23.2%
91.6%

Note:
1.  Results for the period ended 31 December 2018 have been 

restated to reflect the fully retrospective adoption of IFRS 16 
‘Leases’. See note 44 to the consolidated financial statements.

The Group’s combined operating ratio of 92.2% (2018 
restated: 91.6%) increased by 0.6 percentage points, 
primarily due to an increase in the commission ratio. 
Weather-related claims reduced in 2019 and there was no 
repeat of the weather-event related claims experienced in 
the first half of 2018. The resulting improvements to the 
Home loss ratio were largely offset by increases in the 
Motor loss ratio as the contribution from prior-year reserve 
releases reduced. Normalised for weather and the Ogden 
discount rate change, the combined operating ratio was 
approximately 93.5%1, towards the lower end of the Group’s 
medium-term target range of 93% to 95%. This includes a 
0.6 percentage point impact from the Ogden discount rate 
change in July 2019.

The loss ratio was stable at 61.9% (2018 restated: 61.9%) as 
a number of factors offset each other. The current-year 
attritional loss ratio improved by 1.0 percentage point as 
the Group benefited from benign weather and this was 
offset by lower prior-year reserve releases in part due to 
Ogden discount rate changes.

The commission ratio has increased primarily as a result 
of increased profit-share payments and volume related 
payments to PCWs.

The expense ratio has remained steady at 23.2% as lower 
costs were fully offset by lower earned premium. Operating 
expenses excluding restructuring and one-off costs fell by 
£24.5 million to £693.7 million in 2019, with reductions 
across all major cost categories except for insurance levies.

Note:
1.  See glossary on pages 222 to 224 for definitions and appendix A 
– Alternative performance measures on pages 225 to 228 for 
reconciliation.

31

WWW.DIRECTLINEGROUP.CO.UKGOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTFINANCE REVIEW – CONTINUED

Ratio analysis by division 

For the year ended 31 December 2019
Net earned premium
Net insurance claims
Prior-year reserve releases
Major weather events
Attritional net insurance claims
Loss ratio – current-year attritional
Loss ratio – prior-year reserve releases
Loss ratio – major weather events1
Loss ratio – reported
Commission ratio
Expense ratio

Combined operating ratio
Current-year combined operating ratio
For the year ended 31 December 20182 (restated)
Net earned premium
Net insurance claims
Prior-year reserve releases
Major weather events
Attritional net insurance claims
Loss ratio – current-year attritional
Loss ratio – prior-year reserve releases
Loss ratio – major weather events1
Loss ratio – reported
Commission ratio
Expense ratio

Combined operating ratio
Current-year combined operating ratio

Notes

Motor 
£m

Home 
£m

Rescue and 
other 
personal lines 
£m

Commercial 
£m

4
4
34

4
4
4
4

4
4
34

4
4
4
4

1,507.7
1,043.3
180.5
n/a
1,223.8
81.2%
(11.9%)

n/a
69.3%
2.6%
22.9%
94.8%
106.6%

1,541.8
979.3
276.3
n/a
1,255.6
81.4%
(17.9%)

n/a
63.5%
2.0%
23.1%
88.6%
106.5%

573.6
268.4
41.4
(3.0)
306.8
53.5%
(7.2%)

0.5%
46.8%
9.7%
23.8%
80.3%
87.6%

667.8
413.3
32.6
(65.0)
380.9
57.0%
(4.9%)

9.7%
61.8%
9.4%
22.3%
93.5%
98.4%

425.2
284.4
7.6
n/a
292.0
68.7%
(1.8%)

n/a
66.9%
6.4%
22.1%
95.4%
97.2%

414.7
277.2
16.1
n/a
293.3
70.7%
(3.9%)

n/a
66.8%
4.6%
23.6%
95.0%
98.8%

478.4
251.5
65.0
(3.0)
313.5
65.6%
(13.6%)

0.7%
52.7%
18.5%
24.5%
95.7%
109.2%

465.2
241.3
79.4
(10.0)
310.7
66.8%
(17.1%)

2.1%
51.8%
18.9%
24.7%
95.4%
112.5%

Total 
Group 
£m

2,984.9
1,847.6
294.5
(6.0)
2,136.1
71.6%
(9.9%)

0.2%
61.9%
7.1%
23.2%
92.2%
102.1%

3,089.5
1,911.1
404.4
(75.0)
2,240.5
72.6%
(13.1%)

2.4%
61.9%
6.5%
23.2%
91.6%
104.7%

Notes:
1.  Home and Commercial claims for major weather events, including inland and coastal flooding and storms.
2.  Results for the period ended 31 December 2018 have been restated to reflect the fully retrospective adoption of IFRS 16 ‘Leases’.  

See note 44 to the consolidated financial statements.

Ratio analysis by division 

110%

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

106.6%

106.5%

22.9%

2.6%

23.1%

2.0%

69.3%

63.5%

87.6%

98.4%

22.3%

97.2%

98.8%

109.2%

112.5%

22.1%

23.6%

24.5%

24.7%

23.8%

9.4%

6.4%

4.6%

18.5%

18.9%

102.1%

104.7%

23.2%

23.2%

7.1%

6.5%

9.7%

46.8%

61.8%

66.9%

66.8%

52.7%

51.8%

61.9%

61.9%

2019

2018

2019

2018

2019

2018

Motor

Home

RoPL

2019

2018

Commercial

2019

2018

Total

Loss ratio

Commission ratio

Expense ratio

Current-year combined operating ratio

32 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 The movement in the current-year attritional loss ratio is 
an indicator of underlying accident year performance as it 
excludes prior-year reserve releases and claims costs from 
major weather events. The Group’s current-year attritional 
loss ratio of 71.6% improved by 1.0 percentage point 
compared to 2018, demonstrating good progress on the 
Group’s target to improve current-year underwriting 
profitability. This was primarily due to improvements in 
escape of water claims in Home and small improvements 
across other divisions.

Operating expenses before restructuring and one-off costs 
reduced by £24.5 million to £693.7 million (2018 restated: 
£718.2 million), meeting the Group’s 2019 target of 
reducing operating expenses to under £700 million. 
This resulted in an unchanged expense ratio of 23.2% 
(2018 restated: 23.2%). The Group saw reductions in all 
major cost categories with the exception of insurance 
levies, where there have been increases in both the Motor 
Insurers’ Bureau and the Financial Services Compensation 
Scheme levies.

The Group has continued to invest in its technology 
transformation and other operational efficiency 
improvements. The core areas of focus include self-
service and digitalisation, process improvement and 
automation, as well as reducing costs through targeted 
procurement activity.

Instalment and other operating income

Instalment income
Other operating income:
Revenue from vehicle 
recovery and repair 
services1
Vehicle referral income
Legal services income
Other income2,3

Other operating income
Total instalment and other 
operating income

Note

FY 2019 
£m

114.0

FY 2018 
£m

119.9

7
7
7

7
7

28.3
19.1
11.3

7.5
66.2

25.1
17.2
11.2

18.6
72.1

180.2

192.0

Notes:
1.  Revenue from vehicle recovery and repair services includes 

salvage income previously reported in other income. 
Comparative data for the year ended 31 December 2018 has 
been re-presented accordingly.

2.  Other income includes mainly fee income from insurance 

intermediary services.

3.  In 2018 other income included a £9.6 million gain on the sale 

of a property. 

Instalment and other operating income decreased by 
£11.8 million, primarily as a result of the non-repeat of a 
£9.6 million property gain in 2018.

Prior-year reserve releases continued to be significant at 
£294.5 million (2018: £404.4 million), equivalent to 9.9% of 
net earned premium (2018: 13.1%) and were concentrated 
towards more recent accident years. In 2019, prior-year 
reserves increased by £16.9 million in relation to a change 
in the Ogden discount rate to minus 0.25% (2018: £54.8 
million reserve release). Assuming current claims trends 
continue, prior-year reserve releases are expected to 
continue to reduce further in future years, although 
they are expected to remain a significant contribution 
to profits.

The Group’s current-year combined operating ratio 
improved by 2.6 percentage points to 102.1% (2018 
restated: 104.7%) as a 2.2 percentage point improvement 
in claims due to major weather events and a 1.0 
percentage point improvement to the current-year 
attritional loss ratios were partially offset by a 0.6 
percentage point increase in the commission ratio.

Operating expenses before restructuring and 
one-off costs

Staff costs2
IT and other operating 
expenses2,3
Marketing
Insurance levies4
Depreciation and 
amortisation5,6
Total operating expenses 
before restructuring and 
one-off costs

Note

10
10

10

FY 2019 
£m

261.5

158.0
113.9
81.5

FY 20181 
£m
restated

269.9

167.6
121.2
67.6

78.8

91.9

693.7

718.2

Notes:
1.  Results for the period ended 31 December 2018 have been 

restated to reflect the fully retrospective adoption of IFRS 16 
‘Leases’. See note 44 to the consolidated financial statements.
2.  Staff costs and other operating expenses attributable to claims 
handling activities are allocated to the cost of insurance claims.

3.  IT and other operating expenses include information 

technology costs, professional fees and property costs.
4.  Insurance levies were previously reported in IT and other 
operating expenses. Comparative data for the year 31 
December 2018 has been re-presented accordingly.
5.  Depreciation and amortisation include a £1.3 million 

impairment charge for year ended 31 December 2019 (2018: £1.5 
million), which relates to capitalised software development 
costs for ongoing IT projects primarily relating to development 
of new systems.

6.  Includes depreciation on right-of-use assets of £14.2 million  

(31 December 2018: £14.1 million).

33

WWW.DIRECTLINEGROUP.CO.UKGOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTFINANCE REVIEW – CONTINUED

Investment return

Reconciliation of operating profit

Note

FY 2019 
£m

146.4

FY 2018 
£m

159.2

Investment income
Hedging to a sterling 
floating rate basis
Net investment income
Net realised and unrealised 
gains excluding hedging

Total investment return

6

Investment yields

(22.1)
124.3

10.3
134.6

(30.8)
128.4

26.2
154.6

FY 2019

FY 2018

Motor
Home
Rescue and other personal lines
Commercial

Operating profit 
Restructuring and  
one-off costs

Operating profit after 
restructuring and one-off costs
Finance costs

Investment income yield1
Net investment income yield1
Investment return yield1

2.4%
2.1%
2.2%

2.5%
2.0%
2.4%

Profit before tax
Tax
Profit after tax

Note

4
4
4
4
4

4
4

FY 2019 
£m

302.6
150.6
39.1
54.6
546.9

FY 20181 
£m
restated

418.1
83.9
44.0
60.4
606.4

(11.2)

–

535.7
(26.0)
509.7
(89.8)
419.9

–
(25.9)
580.5
(108.5)
472.0

Note:
1.  See glossary on pages 222 to 224 for definitions and appendix A 
– Alternative performance measures on pages 225 to 228 for 
reconciliation to financial statement line items.

Note:
1.  Results for the period ended 31 December 2018 have been 

restated to reflect the fully retrospective adoption of IFRS 16 
‘Leases’. See note 44 to the consolidated financial statements.

Total investment return decreased by £20.0 million to 
£134.6 million (2018: £154.6 million). This was due to a 
reduction in investment income, primarily as a result of 
lower assets under management, and a reduction in 
realised and unrealised gains excluding hedging, which 
was predominantly driven by investment property 
revaluations (2019: (£6.2) million, 2018: £12.7 million). 

The investment income yield for 2019 reduced to 2.4% 
(2018: 2.5%). The net investment income yield was higher 
at 2.1% (2018: 2.0%) as a result of decreased hedging costs. 
In 2020, the Group expects a net investment income yield 
around 2.0%.

The Group’s investment strategy aims to deliver several 
objectives, which are summarised below:

 – to ensure there is sufficient liquidity available within the 
investment portfolio to meet stressed liquidity scenarios;

 – to match periodic payment orders (“PPO”) and non-PPO 

liabilities in an optimal manner; and

Operating profit by segment

All divisions contributed to profit in 2019, demonstrating 
the diversity of the Group’s multi-product, multi-brand and 
multi-channel portfolio. Motor operating profit reduced, 
primarily due to the effects on prior-year reserve releases 
of Ogden discount rate changes in both 2018 and 2019. 
Home operating profit improved, primarily due to 
underwriting actions, claims indemnity initiatives and 
benign weather. Rescue operating profit of £45.1 million 
(2018 restated: £40.2 million) is included in the Rescue and 
other personal lines result.

Restructuring and one-off costs

In order to support its cost reduction targets, the Group 
announced approximately £60 million of restructuring and 
one-off costs across 2019 and 2020 at its Capital Markets 
Day in November. The Group incurred £11.2 million of 
restructuring and one-off costs in 2019 with the remainder 
expected to be incurred in 2020.

 – to deliver a suitable risk-adjusted investment return 

commensurate with the Group’s risk appetite.

Finance costs

Finance costs were broadly steady at £26.0 million (2018 
restated: £25.9 million) and include finance costs which were  
incurred on the Group’s leased assets following the fully 
retrospective adoption of IFRS 16 ‘Leases’ on 1 January 2019.

Effective corporation tax rate

The effective tax rate for 2019 was 17.6% (2018: 18.7%), 
which was lower than the standard UK corporation tax 
rate of 19.0% (2018: 19.0%) driven primarily by an increase 
in respect of prior-year over provisions, tax relief for the 
Tier 1 coupon payments offset by a reduction in 
disallowable expenses.

34 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 Profit for the year and return on tangible equity1,2

Profit for the year was £419.9 million (2018 restated: £472.0 
million) in line with the reduction in operating profit.

holds to cover its claims obligations is continually 
monitored to ensure that the levels remain within the 
Group’s risk appetite.

Return on tangible equity decreased to 20.8% (2018 
restated: 21.6%) due primarily to a £46.9 million decrease 
in adjusted2 profit after tax to £408.5 million (2018 restated: 
£455.4 million). Profit after tax in 2019 was adjusted for 
restructuring and one-off costs. Profit after tax in both 
2019 and 2018 was adjusted for coupon payments in 
respect of Tier 1 notes.

Notes:
1.  Results for the period ended 31 December 2018 have been 

restated to reflect the fully retrospective adoption of IFRS 16 
‘Leases’. See note 44 to the consolidated financial statements.
2.  See glossary on pages 222 to 224 for definitions and appendix A 
– Alternative performance measures on pages 225 to 228 for 
reconciliation to financial statement line items.

Earnings per share1

Basic earnings per share decreased by 11.4% to 29.5 pence 
(2018 restated: 33.3 pence). Diluted earnings per share 
decreased by 11.2% to 29.2 pence (2018 restated: 32.9 
pence) mainly reflecting the reduction in profit after tax.

Note:
1.  Results for the period ended 31 December 2018 have been 

restated to reflect the fully retrospective adoption of IFRS 16 
‘Leases’. See note 44 to the consolidated financial statements.

Cash flow

The Group’s cash and cash equivalents decreased by £196.1 
million (2018: £212.1 million decrease) to £896.3 million.

The Group generated operating cash flows before 
movements in working capital of £370.3 million  
(2018: £440.9 million), a reduction of £70.6 million due to 
the reduction in profit for the year adjusted for non-cash 
movements. After taking into account movements in 
working capital, the Group generated £182.4 million  
(2018: £125.2 million), an increase of £57.2 million. 
The Group has considerable assets under management, 
the cash generated from these reduced by £94.2 million 
to £373.9 million following reductions in the Group’s assets 
under management, as a result of dividend payments, 
and proceeds from the maturity of AFS debt securities. 
Net cash generated from operating activities was 
£462.1 million (2018: 491.6 million).

The Group continued to invest significantly in its major 
IT programmes (2019: £175.7 million, 2018: £142.4 million). 
The Group paid out £420.7 million (2018: 503.8 million) in 
dividends in the year, comprising the 14.0 pence 2018 final 
dividend, the 8.3 pence 2018 special dividend and the 7.2 
pence first interim dividend annual in the half-year results 
in 2019.

Net cash used in investing activities of £187.6 million and 
net cash used in financing activities of £470.6 million 
offset the £462.1 million generated from operating 
activities and resulted in a net decrease in cash and cash 
equivalents of £196.1 million (2018: £212.1 million decrease) 
to £896.3 million (2018: £1,092.4 million). The levels of cash 
and other highly liquid sources of funding that the Group 

Net asset value

At 31 December

Note

Net assets2 
Goodwill and other 
intangible assets

Tangible net assets
Closing number of Ordinary 
Shares (millions)
Net asset value per share 
(pence)
Tangible net asset value per 
share (pence)

16

16
16

16

16

16

2019 
£m

20181 
£m
restated

2,643.6

2,558.2

(702.5)
1,941.1

(566.8)
1,991.4

1,366.6

1,364.6

193.4

187.5

142.0

145.9

Notes:
1.  Results for the period ended 31 December 2018 have been 

restated to reflect the fully retrospective adoption of IFRS 16 
‘Leases’. See note 44 to the consolidated financial statements.
2.  See glossary on pages 222 to 224 for definitions and appendix A 
– Alternative performance measures on pages 225 to 228 for 
reconciliation to financial statement line items.

Net assets at 31 December 2019 increased to £2,643.6 
million (31 December 2018 restated: £2,558.2 million) 
and tangible net assets decreased to £1,941.1 million (31 
December 2018 restated: £1,991.4 million) reflecting the 
2019 retained profit and, increases in available-for-sale 
reserves. This was offset by additional expenditure on 
intangible assets as the Group continued to invest in 
the business.

Balance sheet management

Capital management and dividend policy

The Group aims to manage its capital efficiently and 
generate long-term sustainable value for shareholders, 
while balancing operational, regulatory, rating agency 
and policyholder requirements.

The Group aims to grow its regular dividend in line with 
business growth.

Where the Board believes that the Group has capital 
which is expected to be surplus to the Group’s 
requirements for a prolonged period, it would intend 
to return any surplus to shareholders. In normal 
circumstances, the Board expects that a solvency capital 
ratio around the middle of its risk appetite range of 140% 
to 180% of the Group’s solvency capital requirement 
(“SCR”) would be appropriate and it will therefore take 
this into account when considering the potential for 
special distributions.

In the normal course of events the Board will consider 
whether or not it is appropriate to distribute any surplus 
capital to shareholders once a year, alongside the full-
year results.

35

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The Group expects that one-third of the annual dividend 
will generally be paid in the third quarter as an interim 
dividend, and two-thirds will be paid as a final dividend in 
the second quarter of the following year. The Board may 
revise the dividend policy from time to time. The Company 
may consider a special dividend and/or a repurchase of its 
own shares to distribute surplus capital to shareholders.

The Board has recommended a final dividend of 14.4 
pence per share (2018: 14.0 pence), an increase of 0.4 
pence per share (2.9%). The Board has also approved a 
share buyback of up to £150 million which it expects to 
complete by the end of July 2020. This reflects the Board’s 
continued confidence in the Group’s capital position and 
the sustainability of its earnings. In normal circumstances, 
the Board expects the Group to operate around the 
middle of its solvency capital ratio risk appetite range of 
140% to 180%.

The final dividend will be paid on 21 May 2020 to 
shareholders on the register on 14 April 2020. The ex-
dividend date will be 9 April 2020.

Capital analysis

The Group is regulated under Solvency II requirements by 
the PRA on both a Group basis and for the Group’s 
principal underwriter, U K Insurance Limited. In its results, 
the Group has estimated its Solvency II own funds, SCR 
and solvency capital ratio as at 31 December 2019.

Capital position

At 31 December 2019, the Group held a Solvency II capital 
surplus of £0.85 billion above its regulatory capital 
requirements, which was equivalent to an estimated 
solvency capital ratio of 165%, post capital distributions 
of proposed final dividends and share buyback. 

The Group’s SCR and solvency capital ratio are as follows:

At 31 December

2019

2018

Solvency capital requirement  
(£ billion)
Capital surplus above solvency 
capital requirement1 (£ billion)
Solvency capital ratio post-capital 
distributions

Movement in capital surplus

Capital surplus at 1 January
Capital generation excluding 
market movements
Market movements

Capital generation
Change in solvency capital 
requirement

Surplus generation
Capital expenditure
Management capital action
Capital distribution – ordinary 
dividends2
Capital distribution – special 
dividends2
Capital distribution – share 
buyback

Net surplus movement
Capital surplus at 31 December

1.32

1.26

0.85

0.89

165%

170%

2019 
£bn

0.89

0.60
0.06
0.66

(0.06)
0.60
(0.19) 

–

2018 
£bn

0.91

0.47
(0.06)
0.41

0.13
0.54
(0.15)
–

(0.30)

(0.30)

–

(0.11)

(0.15)
(0.04)
0.85

–
(0.02)
0.89

Note:
1.  Foreseeable dividends included above are adjusted to exclude 
the expected dividend waivers in relation to shares held by the 
employee share trusts, which are held to meet obligations 
arising on the various share option awards.

In 2019, the Group generated £0.66 billion of Solvency II 
capital offset by £0.19 billion of capital expenditure and 
capital distribution of £0.45 billion for the 2019 dividend 
and share buyback. The increased capital expenditure 

Movement in capital surplus (£bn)

0.06

0.06

0.19

0.60

Capital 
generation
£0.66bn

Surplus 
generation
£0.60bn 

0.30

0.89

Capital 
surplus at
1 January
2019

Capital 
generation
excluding 
markets 
movements

Markets 
movements

Capital
expenditure

Change in 
solvency 
capital
requirement

Capital 
distribution
ordinary 
dividends

Capital 
distribution
share
buyback

0.15

Net surplus 
movement 
£(0.04)bn

0.85
Capital 
surplus at 
31 December
2019

1.5

1.4

1.3

1.2

1.1

1.0

0.9

0.8

36 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 reflects the significant investment the Group is making 
in building future capability including the development 
of the next generation core personal lines IT systems. 
In 2020, the level of expenditure is expected to be 
approximately £150 million. Thereafter, expenditure levels 
are expected to reduce to around £100 million from 2021.

Change in solvency capital requirement

Solvency capital requirement at 1 January
Model and parameter changes
Exposure changes
Solvency capital requirement at 31 December

2019 
£bn

1.26
(0.07)
0.13
1.32

The Group’s SCR has increased by £0.06 billion in the year. 
Model and parameter changes reduced the SCR by £0.07 
billion. Exposure changes, as a result of restructuring 
costs, Solvency II technical provisions movements and 
volume and mix changes of assets under management, 
led to an increase in the SCR of £0.13 billion.

Scenario and sensitivity analysis

The following table shows the impact on the Group’s 
estimated solvency capital ratio in the event of the 
following scenarios as at 31 December 2019. The impact on 
the Group’s solvency capital ratio arises from movements 
in both the Group’s solvency capital requirement and 
own funds. 

Scenario

Motor small bodily injury 
deterioration equivalent to 
accident years 2008 and 2009
One-off catastrophe loss 
equivalent to the 1990 storm
One-off catastrophe loss based 
on extensive flooding of the 
River Thames
Change in reserving basis for 
PPOs to use a real discount rate 
of minus 1%1
100bps increase in credit 
spreads2
100bps decrease in interest 
rates with no change in the 
PPO real discount rate

Impact on solvency capital ratio

31 Dec 
2019

31 Dec 
2018

(7pts)

(7pts)

(9pts)

(8pts)

(9pts)

(8pts)

(8pts)

(10pts)

(9pts)

(11pts)

1pt

(1pt)

Notes:
1.  The PPO real discount rate used is an actuarial judgement 
which is reviewed annually based on the economic outlook 
for wage inflation relative to the EIOPA discount rate curve.
2.  Only includes the impact on AFS assets (excludes illiquid assets 
such as infrastructure debt) and assumes no change to the SCR.

Own funds

The following table splits the Group’s own funds by tier on 
a Solvency II basis.

At 31 December

Tier 1 capital before foreseeable 
capital distributions

Foreseeable capital distributions

Tier 1 capital – unrestricted
Tier 1 capital – restricted

Tier 1 capital
Tier 2 capital – subordinated debt

Tier 3 capital – deferred tax

Total own funds

2019 
£bn

1.80

(0.35)
1.45
0.37
1.82
0.26

0.09
2.17

2018 
£bn

1.76

(0.31)
1.45
0.35
1.80
0.26

0.09
2.15

During 2019, the Group’s own funds increased from £2.15 
billion to £2.17 billion. Tier 1 capital after foreseeable capital 
distributions represents 84% of own funds and 138% of the 
estimated SCR. Tier 2 capital relates solely to the Group’s 
£0.26 billion subordinated debt. The amount of Tier 2 and 
Tier 3 capital permitted under the Solvency II regulations 
is 50% of the Group’s SCR and of Tier 3 alone is less than 
15%. Therefore, the Group currently has no ineligible 
capital. The maximum amount of Restricted Tier 1 capital 
permitted as a proportion of total Tier 1 capital under the 
Solvency II regulations is 20%. Restricted Tier 1 capital 
relates solely to the Tier 1 notes issued in 2017.

Reconciliation of IFRS shareholders’ equity to 
solvency II own funds 

At 31 December

Total shareholders’ equity
IFRS 16 ‘Leases’ adjustment to 
remove restated equity 
movement1
Goodwill and intangible assets
Change in valuation of technical 
provisions
Other asset and liability 
adjustments
Foreseeable capital distributions

Tier 1 capital – unrestricted
Tier 1 capital – restricted

Tier 1 capital
Tier 2 capital – subordinated debt 
Tier 3 capital – deferred tax

Total own funds

2019 
£bn

2.64

2018 
£bn

2.56

–
(0.70)

0.01
(0.57)

(0.06)

(0.15)

(0.08)
(0.35)
1.45
0.37
1.82
0.26
0.09
2.17

(0.09)
(0.31)
1.45
0.35
1.80
0.26
0.09
2.15

Note:
1.  No adjustment has been made for IFRS 16 ‘Leases’ in 2018 on a 

Solvency II basis.

37

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Reconciliation of IFRS shareholders’ equity to 
solvency II own funds (£bn)
3.00

0.70

2.64

2.50

2.00

1.50

1.00

0.50

0

0.06

0.08

0.35

0.09
0.26
0.37

1.45

2.17

Total
shareholders’
equity

Goodwill
and 
intangible 
assets

Change
in valuation
of technical
provisions

Other 
asset and
liability
adjustments

Foreseeable 
capital
distributions

Total 
own 
funds

Tier 1 capital – unrestricted

Tier 2 capital

Tier 1 capital – restricted

Tier 3 capital

Leverage

The Group’s financial leverage decreased by 0.6 percentage 
points, and continued to remain conservative at 18.6% (2018 
restated: 19.2%). The decrease was primarily due to the 
increase in shareholders’ equity as a result of improvements 
to the valuation of the Group’s AFS investments.

At 31 December

Shareholders’ equity
Tier 1 notes
Financial debt – subordinated debt

Total capital employed
Financial-leverage ratio2

2019 
£m

2,643.6
346.5
259.0
3,249.1

18.6%

20181 
£m
restated

2,558.2
346.5
259.5
3,164.2

19.2%

Notes:
1.  Results for the period ended 31 December 2018 have been 

restated to reflect the fully retrospective adoption of IFRS 16 
‘Leases’. See note 44 to the consolidated financial statements.

2.  Total IFRS financial debt and Tier 1 notes as a percentage of 

total IFRS capital employed.

Credit ratings 

Moody’s Investors Service provide insurance financial-
strength ratings for U K Insurance Limited, the Group’s 
principal underwriter. Moody’s rate U K Insurance Limited 
as ‘A1’ for insurance financial strength (strong) with a 
stable outlook.

Reserving
The Group makes provision for the full cost of outstanding 
claims from its general insurance business at the balance 
sheet date, including claims estimated to have been 
incurred but not yet reported at that date and claims 
handling costs. The Group considers the class of business, 
the length of time to notify a claim, the validity of the claim 
against a policy, and the claim value. Claims reserves could 
settle across a range of outcomes, and settlement certainty 
increases over time. However, for bodily injury claims the 
uncertainty is greater due to the length of time taken to 
settle these claims. The possibility of annuity payments 
for injured parties also increases this uncertainty.

The Group seeks to adopt a conservative approach to 
assessing liabilities, as evidenced by the favourable 
development of historical claims reserves. Reserves are 
based on management’s best estimate, which includes 
a prudence margin that exceeds the internal actuarial 
best estimate. This margin is set by reference to various 
actuarial scenario assessments and reserve distribution 
percentiles. It also considers other short and long-term 
risks not reflected in the actuarial inputs, as well as 
management’s view on the uncertainties in relation to 
the actuarial best estimate. 

The most common method of settling bodily injury claims 
is by a lump sum. When this includes an element of 
indemnity for recurring costs, such as loss of earnings or 
ongoing medical care, the settlement calculations apply 
the statutory discount rate (known as the Ogden discount 
rate) to reflect the fact that payment is made on a one-off 
basis rather than periodically over time. The Ogden 
discount rate changed from 2.5% to minus 0.75% in 2017 
in England, Wales and Scotland, reflecting the low interest 
rate environment, and case law holding that claimants 
were entitled to invest purely in zero risk investments, 
i.e. index-linked gilts. The Civil Liability Act 2018 changed 
the law in two ways: firstly, by requiring the Government 
to review the Ogden discount rate at least every five years, 
and secondly to do so by reference to low risk rather than 
very low or zero risk investments. 

At year-end 2018, the Group decided that it was likely that 
the Ogden discount rate would change in 2019 and 
selected an estimate of 0% to value its lump sum bodily 
injury reserves. When the Ogden discount rate review 
process subsequently concluded in July 2019, the discount 
rate increased from minus 0.75% to minus 0.25% for 
England and Wales. The Ogden discount rate is a devolved 
matter in Scotland and Northern Ireland and it has 
remained at minus 0.75% in Scotland, and at 2.5% in 
Northern Ireland. 

38 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 The Group reserves its large bodily injury claims at the 
relevant discount rate for each jurisdiction, with the 
overwhelming majority now reserved at minus 0.25% as 
most will be settled under the law in England and Wales. 
The Ogden discount rate will be reviewed again at the 
latest in 2024. There has been an ongoing reduction in 
large bodily injury exposures as a result of continued 
positive prior-year development of claims reserves, and 
a higher proportion of reserves being covered by 
reinsurance as a result of the decision to opt for a lower 
reinsurance attachment point from 2014 onwards.

If the claimant prefers, large bodily injury claims can be 
settled using a PPO. This is an alternative way to provide 
an indemnity for recurring costs, making regular 
payments, usually for the rest of the claimant’s life. 
These claims are reserved for using an internal discount 
rate, which is progressively unwound over time. As it is 
likely to take time to establish whether a claimant will 
prefer a PPO or a lump sum, until a settlement method 
is agreed, the Group makes assumptions about the 
likelihood that claimants will opt for a PPO. This is known 
as the PPO propensity. In line with the Group’s experience, 
and the negative Ogden discount rate, the assumed PPO 
propensity has reduced in 2019. 

The Group’s prior-year reserve releases were £294.5 million 
(2018: £404.4 million) with good experience in large and 
small bodily injury claims being a key contributor.

Looking forward, the Group expects to continue setting 
its initial management best estimate conservatively. 
Assuming current claims trends continue, the 
contribution from prior-year reserve releases will reduce 
over time, although it is expected to remain significant.

Claims reserves net of reinsurance 2019

Commercial
£516.1m

Rescue and other 
personal lines
£88.5m

Home
£266.3m

£2,670.0m

Motor
£1,799.1m

Claims reserves net of reinsurance 2018

Commercial
£541.4m

Rescue and other 
personal lines
£89.1m

Home
£323.8m

£2,900.7m

Motor
£1,946.4m

39

WWW.DIRECTLINEGROUP.CO.UKGOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTFINANCE REVIEW – CONTINUED

Sensitivity analysis – the discount rate used in relation to PPOs and changes in the assumed Ogden 
discount rate 

The table below provides a sensitivity analysis of the potential net impact of a change in a single factor (the internal 
discount rate used for PPOs and separately the Ogden discount rate) with all other assumptions left unchanged. 
Other potential risks beyond the ones described could have additional financial impacts on the Group.

At 31 December

PPOs3
Impact of an increase in the discount rate used in the calculation of present values  
of 100 basis points
Impact of a decrease in the discount rate used in the calculation of present values  
of 100 basis points
Ogden discount rate4
Impact of the Group reserving at a discount rate of 0.75% compared to minus 0.25%  
(2018: 1% compared to 0%)
Impact of the Group reserving at a discount rate of minus 1.25% compared to minus 0.25%  
(2018: minus 1% compared to 0%) 

Increase / (decrease) in profit 
before tax1,2

2019 
£m

2018 
£m

48.5

50.7

(66.5)

(70.1)

53.3

56.2

(75.0)

(76.3)

Notes:
1.  These sensitivities are net of reinsurance and exclude the impact of taxation.
2.  These sensitivities reflect one-off impacts at 31 December and should not be interpreted as predictions.
3.  The sensitivities relating to an increase or decrease in the real discount rate used for PPOs illustrate a movement in the time value of 
money from the assumed level of 0% for reserving. The PPO sensitivity has been calculated as the direct impact of the change in the 
real discount rate with all other factors remaining unchanged.

4.  Ogden discount rate sensitivity has been calculated as the direct impact of a permanent change in the discount rate in England and 
Wales with all other factors remaining unchanged. The Group will consider the statutory discount rate when setting its reserves but 
not necessarily provide on this basis, as was the case at the year ended 31 December 2018. This is intended to ensure that reserves are 
appropriate for current and potential future developments.

The PPO sensitivity above is calculated on the basis of a change in the internal discount rate used for the actuarial best 
estimate reserves as at 31 December 2019. It does not take into account any second order impacts such as changes in 
PPO propensity or reinsurance bad debt assumptions. 

Reinsurance

The objectives of the Group’s reinsurance strategy are to reduce the volatility of earnings, facilitate effective capital 
management, and transfer risk outside the Group’s risk appetite. This is achieved by transferring risk exposure through 
various reinsurance programmes:

 – Catastrophe reinsurance to protect against an accumulation of claims arising from a natural perils event. The retained 
deductible is 15.6% of gross earned premium (£132.5 million at 31 December 2019) and cover is placed annually on 1 July 
up to a modelled 1-in-200 year loss event of 133.6% of gross earned premium (£1,132.5 million at 31 December 2019). 
At the last renewal, 1 July 2019, approximately 60% of the reinsurance programme was placed on a fixed price basis 
(reinsurers’ rate on line) as the final year of a three-year contract.

 – Motor reinsurance to protect against a single claim or an accumulation of large claims which renews on 1 January. 

The retained deductible is at an indexed level of £1 million per claim, providing a substantial level of protection against 
large motor bodily injury claims. This programme was renewed on 1 January 2020.

 – Commercial property risk reinsurance to protect against large individual claims with a retained deductible of £4.0 

million which renews annually on 1 July.

Investment portfolio
The investment strategy aims to deliver several objectives, which are summarised below: 

 – to ensure there is sufficient liquidity available within the investment portfolio to meet stressed liquidity scenarios 
 – to match PPO and non-PPO liabilities in an optimal manner 
 – to deliver a suitable risk-adjusted investment return commensurate with the Group’s risk appetite

40 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 Asset and liability management

The following table summarises the Group’s high-level approach to asset and liability management.

Liabilities

Assets

More than 10 years, for example PPOs
Short and medium term − all other claims

Tier 1 equity
Tier 2 sub-debt (swapped fixed to floating)
Surplus − tangible equity

Property and infrastructure debt
Investment-grade credit, short-term high 
yield and subordinated financial debt
Investment-grade credit
Commercial real estate loans and cash
Investment-grade credit, cash and 
government debt securities

Characteristics

Inflation linked or floating
Key rate duration matched

Fixed
Floating
Fixed or floating

Asset allocation and benchmarks – U K Insurance Limited

The current strategic asset benchmarks for U K Insurance Limited are detailed in the following table:

Benchmark 
holding
2019

Actual  

holding
2019

Benchmark 
holding
2018

Actual  

holding
2018

At 31 December

Investment-grade credit1
High yield
Investment-grade private placements

Credit
Sovereign

Total debt securities
Infrastructure debt
Commercial real estate loans
Cash and cash equivalents
Investment property

Total investment holdings

65%
6%
3%
74%
5%
79%
5%
4%
7%
5%
100%

62.5%
6.9%
1.8%
71.2%
1.7%
72.9%
4.9%
3.7%
13.4%
5.1%
100.0%

65%
6%
3%
74%
5%
79%
5%
4%
7%
5%
100%

2018

Income 
 (£m)

99.6
18.8 
2.8 
121.2 
2.8 
124.0
6.9
6.2 
6.2
15.9
159.2

61.3%
6.7%
1.7%
69.7%
2.6%
72.3%
5.0%
3.4%
13.9%
5.4%
100.0%

Yield  
(%)

2.7%
4.8%
2.7%
2.9%
1.5%
2.8%
2.3%
3.7%
0.5%
5.1%
2.5%

Investment holdings and yields – total Group

Investment-grade credit1
High-yield
Investment-grade private placements 

Credit
Sovereign

Total debt securities
Infrastructure debt
Commercial real estate loans
Cash and cash equivalents
Investment property

Total Group

2019

Allocation  

(£m)

Income  
(£m)

Yield  
(%) 

Allocation 
 (£m)

3,676.8
390.8
104.0
4,171.6
99.8
4,271.4
278.1
205.7
896.3
291.7
5,943.2

82.1
21.2
2.8
106.1
2.3
108.4
7.0
6.9
7.9
16.2
146.4

2.3%
5.4%
2.6%
2.3%
1.8%
2.5%
2.5%
3.4%
0.8%
5.3%
2.4%

3,606.6
393.9
101.0
4,101.5 
156.9
4,258.4
289.6 
201.6
1,092.4
322.1 
6,164.1

Notes:
1.  Asset allocation at 31 December 2019 includes investment portfolio derivatives, which have been included and have a mark-to-market 

asset value of £81.8 million included in investment grade credit (31 December 2018: mark-to-market asset value of £11.8 million). 
This excludes non-investment derivatives that have been used to hedge interest on subordinated debt and operational cash flows.

2.  Net of bank overdrafts: includes cash at bank and in hand and money market funds.

At 31 December 2019, total investment holdings of £5,943.2 million were 3.6% lower than at the start of the year, primarily 
reflecting the cash paid in 2019 for dividends partially offset by an increase in fair value of debt securities. Total debt 
securities were £4,271.4 million (31 December 2018: £4,258.4 million), of which 2.8% were rated as ‘AAA’ and a further 
58.6% were rated as ‘AA’ or ‘A’. The average duration at 31 December 2019 of total debt securities was 2.5 years  
(31 December 2018: 2.5 years).

At 31 December 2019, total unrealised gains, net of tax, on available-for-sale (“AFS”) investments were £47.5 million  
(31 December 2018: £36.8 million unrealised losses). 

41

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FINANCE REVIEW – CONTINUED

Tax Management
The Board recognises that the Group has an important responsibility to manage its tax position effectively. The Board 
has delegated day-to-day management of taxes to the Chief Financial Officer and oversight is provided by the Audit 
Committee.

These arrangements are intended to ensure that the Group: complies with applicable laws and regulations; meets its 
obligations as a contributor and a collector of taxes on behalf of the tax authorities; and manages its tax affairs 
efficiently, claiming reliefs and other incentives where appropriate.

Tax authorities

The Group has open and cooperative relationships with the tax authorities with whom it deals in the countries where 
the Group operates, namely the UK, the Republic of Ireland, South Africa and India.

Tax policy and governance 

The Group’s tax policy has been reviewed and approved by the Audit Committee in 2019. The Group Tax team supports 
the Chief Financial Officer in ensuring the policy is adhered to at an operational level.

For more information please see our published Group Tax policy on the Group’s website at https://www.directlinegroup.
co.uk/en/who-we-are/governance/other-policies.html.

Total tax contribution

The Group’s direct and indirect tax contribution to the UK Exchequer is significantly higher than the UK corporation tax 
that the Group pays on its profits. The Group collects taxes relating to employees and customers on behalf of the UK 
Exchequer and other national governments. It also incurs a significant amount of irrecoverable value added tax relating 
to overheads and claims. Taxes borne and collected in other tax jurisdictions have not been included in this note as the 
amounts are minimal in the context of the wider UK Group. 

During 2019 the sum of taxes either paid or collected across the Group was £956.6 million. The composition of this 
between the various taxes borne and collected by the Group is shown below.

Total taxes borne

At 31 December

Current-year corporation tax charge 
Irrecoverable value added tax incurred on overheads
Irrecoverable value added tax embedded within claims spend
Employer’s national insurance contributions
Other taxes

Total

Total taxes collected

At 31 December

Insurance premium tax
Value added tax
Employee’s pay as you earn and national insurance contributions

Total

2019 
£m

101.9
102.8
193.8
39.2
8.4
446.1

2019 
£m

398.9
13.2
98.4
510.5

Total taxes borne by tax type (£m)

Total taxes collected by tax type (£m)

Corporation Tax
£101.9m

Employee’s PAYE
and NIC
£98.4m

VAT
£13.2m

Employer’s national
insurance
contribution
£39.2m
Other taxes
£8.4m

£510.5m

Insurance
premium tax
£398.9m

Irrecoverable VAT
£296.6m

£446.1m

TIM HARRIS
CHIEF FINANCIAL OFFICER

42 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 Market overview

Market changes and developing trends impact our customers. This year we 
examined our external environment, our internal capabilities and how to 
position ourselves for the long-term success of the business.

Non-traditional competitors and 
intermediaries may change how products 
are accessed by customers. 

Insurers extend their reach by using 
new capability to secure more customers 
through PCWs, acquisitions and 
partnerships.

See pages 22, 23 and 49

The FCA Market Study on General insurance 
pricing practices may impact on how the 
market approaches pricing and contracts 

Increased consumer, investor and regulatory 
focus on Brexit and wider market uncertainty. 

See pages 56 and 61

Our response

Our first three strategic objectives aim to ensure that 
our products are easy to use and available everywhere, 
all underpinned by data expertise, IT investment and 
business agility.

 – New motor insurance platform launched for Privilege new 
business across all distribution channels including price 
comparison websites. We also became the first major 
insurer to partner with Starling Bank, using their 
accessible marketplace to offer Churchill home insurance.

 – Launched our new travel system and migrated our RBS 
and NatWest customers onto the new platform which 
provides an end-to-end digital solution for over 1.6 million 
customers. It is fully optimised for tablet and mobile, 
provides online medical screening and self-service 
upgrades and is fully automated for certain claims.

Our aim is for customers to value the protection, service  
and security our products offer, being clear about pricing 
and ultimately giving people numerous reasons to stay  
with our brands. 

 – We are supportive of the FCA Market Study on General 

insurance pricing practices, building on the steps we have 
taken over the last five years. We want a level playing field 
so the industry can improve outcomes for long-standing 
customers. 

 – The Group has proactively considered a variety of possible 

implications of a disruptive end to the Brexit 
implementation period, taking into account the political 
and economic environment.

Future success will be predicated on combining great 
customer-focused brands with a strong technology 
foundation where new customer platforms can make it 
easier for us to onboard new books of business and gain 
new insight on claims trends. 

New products, new routes to market and 
technology may emerge offering tailored 
products due to changing consumer 
expectations on ease, flexibility, sustainability  
and transparency.

 – Our new brand Darwin is using new pricing technology 

for motor customers who purchase via the PCW channel 
and our new motor insurance platform is being rolled out 
to make customer journeys easier.

 – We are preparing for the future by investing in specialist 

Improving car technology may change the 
risk pool and increase the importance of 
data and analytics.

See pages 22 and 45

equipment to repair cars with ADAS technology, 
supported FiveAI’s trial of autonomous vehicles and 
partnered with Europe’s largest car-subscription  
service Drover.

Our response to the individual markets we operate in can be 
found on pages 44 to 51.

43

WWW.DIRECTLINEGROUP.CO.UKGOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTOPERATING REVIEW

Motor

Own brand in-force policies reduced by 
0.7%, with an overall reduction in in-force 
policies of 1.2% to 4.0 million.

Own brand gross written premium 
reduced by £17.1 million to £1,597.1 million, 
overall gross written premium reduced 
by 1.2%.

Operating profit of £302.6 million was 
£115.5 million lower than prior year, 
primarily due to lower prior-year reserve 
releases of Ogden discount rate changes 
in 2018 and 2019.

Gross written premium by channel 

In-force policies  
(‘000s)

4,043

(2018: 4,094)

Gross written  
premium

£1,651.6m

(2018: £1,671.2m)

Operating  
profit

3.2%
Partnerships

31.1%
Price
comparison
websites 

65.7%
Direct

£302.6m

(2018: £418.1m)

Combined  
operating ratio

94.8%

(2018: 88.6%) 

2019

2018

4,043
3,921

4,094
 3,950
£1,651.6m £1,671.2m
63.5%
2.0%
23.1%
88.6%
£418.1m

69.3%
2.6%
22.9%
94.8%
£302.6m

Overview
In 2019, the Group maintained a focus on underwriting 
discipline and indemnity management in a highly 
competitive market, and this strategy helped to deliver 
an improvement in the current-year attritional loss ratio 
to 81.2% (2018: 81.4%). Excluding the effect of changes to 
the Ogden discount rate in both 2018 and 2019, operating 
profit was down £49 million, primarily due to lower bodily 
injury reserve releases and lower investment returns.

The Group’s Motor in-force policy count stabilised during 
the second half of the year as some signs of premium 
inflation returned to the market, with new business sales 
on price comparison websites strengthening during the 
last quarter. The Group began to expand its underwriting 
footprint with the introduction of its Darwin brand in 2019, 
and the deployment of the Group’s next generation 
underwriting platform was completed for new business 
in its Privilege brand.

The Group continued to invest in its in-house vehicle 
repair network and other initiatives designed to help 
manage claims inflation. In 2019 the Group opened its 
twenty first site, in Weybridge, and completed more 
than 90,000 in-house repairs across the network during 
the year.

In-force policies (thousands)

Of which direct own brands

Gross written premium
Loss ratio
Commission ratio
Expense ratio
Combined operating ratio
Operating profit

44 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019  
By 2025 40% of all vehicles are forecast to be fitted 
with some form of ADAS in the near future, 
changing the skills our people will need to fix the 
cars of the future. ADAS features, such as 
Autonomous Emergency Braking, rely on sensors 
to operate presenting challenges for our network 
of accident repair centres because the technology 
sits in some of the most collision intensive aspects 
of cars.

It will overhaul the bodyshop industry because 
ADAS technology requires calibration when 
accidents occur. The Group has invested in our 
specialist repair facility in Birmingham, acquiring 
calibration kits and recruiting technicians who 
have the expertise to assess and fix this 
technology. By anticipating this change the Group 
is investing in our people, adding to our skills base 
and maximising the prospects of delivering 
efficient repairs for our customers. 

Performance
Motor in-force policies reduced by 1.2% to 4.0 million with 
gross written premium also reducing by 1.2% to £1,651.6 
million as the Group continued to focus on maintaining 
target loss ratios in a highly competitive market.

Own brands in-force policies reduced slightly by 0.7%. 
Strong new business growth was achieved in Churchill 
following the brand’s re-launch in October and a 
strengthened proposition for the price comparison 
website channel. Retention reduced slightly, but remained 
strong across direct own brands and partnerships.

A number of pricing initiatives have helped to support 
new business competitiveness. Motor risk-adjusted prices 
increased by 3.1% in 2019 while targeted changes to the 
risk mix reduced average premiums by 3.7%. This led to 
Motor average premium1 falling slightly in 2019.

The current-year attritional loss ratio in Motor improved by 
0.2 percentage points to 81.2% (2018: 81.4%). Claims severity 
experience was consistent through 2019 with underlying 
inflation at the upper end of the Group’s long-term 
expectations of 3% to 5%. Frequency was lower as a result 
of improvements to risk mix, counter fraud initiatives as 
well as benign weather. 

In total, prior-year reserve releases were £95.8 million 
lower year-on-year at £180.5 million and included an 
increase in reserves of £15.9 million as a result of the 
change in the Ogden discount rate to minus 0.25% from 
an assumed rate of 0% (2018: £47.9 million release). Bodily 
injury claims reserves continued to develop favourably.

Motor’s reported combined operating ratio increased 
by 6.2 percentage points to 94.8% (2018 restated: 88.6%). 
Small improvements in the current-year attritional loss 
and expense ratios were offset by a 0.6 percentage point 
increase in the commission ratio, primarily due to 
increased volume related commission payments to price 
comparison websites, and a 6.0 percentage point 
reduction in prior-year reserve releases.

Note:
1.  Average incepted written premium excluding IPT for 

Motor own brands (excluding Darwin and Privilege policies 
underwritten on the Group’s new IT platform) for year-end 
31 December 2019. 

45

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Home

Total in-force policies 2.2% lower at 
2.6 million. Own brand in-force policies 
were 1.3% lower at 1.8 million.

Total gross written premium was 3.3% 
lower at £586.6 million as a number 
of partnership schemes continued 
to run-off. Own brand gross written 
premium was 1.2% lower.

Total operating profit was £66.7 million 
higher than 2018 reflecting improvements 
to escape of water claims and benign 
weather in 2019. 
Gross written premium by channel

In-force policies  
(‘000s)

2,594

(2018: 2,651)

Gross written  
premium

£586.6m

(2018: £606.9m)

Operating  
profit

29.6%
Partnerships

15.6%
Price
comparison 
websites

54.8%
Direct

£150.6m

(2018: £83.9m)

Combined  
operating ratio

80.3%

(2018: 93.5%)

2019

2018

2,594
1,765

2,651
1,789
£586.6m £606.9m
61.8%
9.4%
22.3%
93.5%
£83.9m

46.8%
9.7%
23.8%
80.3%
£150.6m

Overview
In 2019, total Home and own brand policy counts fell 
slightly as the Group maintained underwriting discipline 
in a competitive market. 

Home’s current-year attritional loss ratio was 3.5 
percentage points lower as pricing, underwriting and 
claims handling actions initiated in 2018 restored escape 
of water claims inflation to a level near the bottom end 
of historic long-term averages after a number of years 
of elevated inflation. 

The shift in distribution of Home’s business from partners 
to price comparison websites continued in 2019. The 
Group maintained strong retention rates across all brands. 
RBS Group Home in-force policies remained broadly flat, 
with an increase in the proportion of three-year fixed price 
policies. Run-off partnerships (Sainsbury’s and Prudential) 
continued to perform in line with expectations. The Group 
also launched an affinity partnership with Starling Bank 
acting as an introducer to the Group’s Churchill brand.

In-force policies (thousands)

Of which direct own brands

Gross written premium
Loss ratio
Commission ratio
Expense ratio
Combined operating ratio
Operating profit

46 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019  
When taking out home insurance most customers 
hope they will not have to use it and it’s normally 
during distressing situations that they find out the 
value of that purchase. The flooding in Lincolnshire 
in 2019 was that moment of truth for many of our 
customers, when we needed to help get their lives 
back on track. In the village of Wainfleet All Saints 
a state of emergency was declared, several hundred 
properties had to be evacuated and access to many 
others became impossible. 

Our team were stationed in the local community 
centre and at Wainfleet market place to assist 
everyone in need and provide some peace of mind. 
Our emergency response vehicle was mobilised in 
the area to provide customers with a physical location 
where they could come and speak with us directly, 
have their queries answered and be reassured that 
we would take care of repairing the damage caused 
to their homes. 

Performance
In-force policies for Home’s own brands reduced by 
1.3% in 2019 to 1.8 million policies due to a reduction in 
new business volumes. Partnership volumes reduced 
by 3.8%, Prudential and Sainsbury’s partnerships are 
closed to new business and continued to run off in line 
with expectations.

Gross written premium was 3.3% lower than 2018, 
predominantly due to a reduction in partnership volume, 
as Prudential and Sainsburys continued to run off. Own 
brands gross written premium reduced by 1.2% primarily 
due to lower renewal premiums. Retention continued to 
be strong.

Home own brand risk-adjusted prices increased by 2.0% 
driven by new business, while pricing actions improved 
risk mix by 2.7% giving a small reduction in average 
premium1 of 0.7%.

The current-year attritional loss ratio, excluding major 
weather event claims, improved by 3.5 percentage points 
to 53.5%, reflecting improvements to escape of water 
claims, disciplined underwriting and benign weather. 

Home’s 2019 experience was better than its long-term 
expectation of claims inflation which, excluding the 
impact of major weather events, remained at 3% to 5%.

The commission ratio of 9.7% was 0.3 percentage points 
higher compared to 2018 due to higher prior-year reserve 
releases and benign weather resulting in higher profit 
share payments to partners.

Home’s combined operating ratio improvement was 
by 13.2 percentage points to 80.3% (2018 restated: 93.5%). 
This was driven primarily by a 9.2 percentage point 
improvement in claims relating to severe weather events, 
as 2019 had relatively benign weather and a 2.3 
percentage point increase in prior-year releases due 
to favourable development on escape of water claims. 
Normalised for weather, the combined operating ratio 
was 4.7 percentage points better than 2018 at 86.9%2 (2018 
restated: 91.6%).

Notes:
1.  Average incepted written premium excluding IPT for Home 

own brands for year ended 31 December 2019.

2.  See glossary on pages 222 to 224 for definitions and appendix 
A – Alternative performance measures on pages 225 to 228 
for reconciliation.

47

WWW.DIRECTLINEGROUP.CO.UKGOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTOPERATING REVIEW – CONTINUED

Rescue and other 
personal lines

Gross written premium grew 3.1% to £436.0 
million supported by increases across all 
product lines.

In-force policy numbers reduced by 2.6% 
driven primarily by reductions in packaged 
bank customer volumes.

The Group’s direct Rescue brand, Green Flag, 
grew in-force policies by 13.7%, to over 1 
million policies, and gross written premium 
by 13.5% in the year.

58.5%
Direct

40.9%
Partnership

0.6%
Price
comparison
websites

In-force policies (thousands)
Of which Green Flag direct

Gross written premium
Of which: Rescue

Travel
Other personal lines

Loss ratio
Commission ratio
Expense ratio
Combined operating ratio
Operating profit

2019

2018

7,377
1,063

7,573
935
£436.0m £422.8m
£163.4m
£167.5m
£143.9m
£151.3m
£115.5m
£117.2m
66.8%
66.9%
4.6%
6.4%
23.6%
22.1%
95.0%
95.4%
£44.0m
£39.1m

Note:
1.  Visit www.superbrands.uk.com/2019superbrands for more 

information.

48 

Green Flag celebrated its 25th birthday as a brand 
this year by hitting the target of reaching one million 
direct customers after another year of double-digit 
growth. In another major milestone in its 
transformation it also provided customers with a 
more seamless experience by bringing best practice 
from its claims and sales & service teams to create 
“Centres of Excellence” in Leeds and Glasgow. 

Green Flag was awarded Superbrand1 status, in 
the latest annual ranking of the UK’s strongest 
consumer brands. And its bold summer advertising 
campaign set out to show that it is a smarter, 
credible alternative to the competition, offering the 
same service for half the price.

Not content with challenging to be the number one 
breakdown brand, Green Flag wants to be famous 
for being a brand for motorists too. By building its 
online presence, it aims to attract new customers 
and further grow its business – all while providing 
an awesome experience for customers.

Overview
Rescue and other personal lines consists of Rescue 
products, including those sold through the Green Flag 
brand, and other personal lines insurance, including 
Travel, Pet and Creditor, which are sold through own 
brands and partnership arrangements. 

Green Flag’s ongoing transformation strategy, positioning 
itself as the market disrupter, gathered pace in 2019. 
Green Flag’s direct in-force policy count passed 1 million 
in September and the Group has commenced building 
its next generation of underwriting and claims 
management platforms.

Travel launched its new policy and claims management 
platform in April 2019 with the migration of Ulster Bank, 
RBS and NatWest packaged current account customers. 
In 2019, the Group registered around 35,000 claims on 
the new system, with customers benefiting from faster 
settlement times and full online medical screening. The 
Group will continue to migrate its remaining partnership 
and own brand policies onto the new system. 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019  
Travel claims inflation remained in line with medium to 
long-term expectations during 2019. The Group did not 
see any adverse claims experience resulting from the 
collapse of Thomas Cook in September 2019. Brexit 
uncertainty remains a risk until the UK’s implementation 
period ends, however, the possible withdrawal of the 
European Health Insurance Card (“EHIC”) scheme may 
lead to customers relying more on travel insurance.

Performance
Rescue and other personal lines in-force policies reduced 
by 2.6% to 7.4 million. However, gross written premium 
increased by 3.1% to £436.0 million compared with 2018 
as lower premium packaged bank account volume was 
replaced with higher premium own brand policies.

Green Flag Rescue continued to grow its higher average 
premium direct business during 2019, increasing in-force 
policies by 13.7% to 1.1 million. Gross written premium 
increased by 13.5% to £79.0 million.

In-force policies for the Group’s linked Rescue channel, 
where cover can be purchased with a Group Motor policy, 
reduced to 857,000, driven by the end of the Churchill 
“Free Rescue” campaign in July 2018. Rescue partnerships 
in-force policies reduced by 4.2%, where margins tend to 
be lower than for direct business, driven primarily by a 
reduction in packaged bank account volumes.

Our new travel platform is enabling us to interact 
with customers through the channel that is most 
convenient for them. Online medical screening 
means customers can renew and update the level of 
cover they need without having to speak to a 
consultant, and our more intuitive risk rating 
features enables flexibility so that more competitive 
pricing is possible. There are now over 1.5 million live 
policies on the platform, and the enhanced 
capability allows us to process claims faster while 
regularly updating customers on the progress of 
their claim, so they know exactly what to expect.

Total Other personal lines (comprising Travel, Pet and 
other) in-force policies reduced by 2.8% to 3.9 million 
primarily due to lower packaged bank account volumes in 
Travel. Pet in-force policies grew in 2019, reversing a period 
of lower volumes, and insurance packages tailored for UK 
Select Home and Motor customers saw strong growth in 
the year.

36% of claims are for cancellation of a journey which 
can often be a stressful situation. We want to make it 
quick and painless by enabling customers to register 
their cancellation claim on the portal and easily 
upload any documents. We’ll be able to tell them via 
email about the progress of their claim and pay 
them through BACS simply and efficiently. 

Gross written premium for total other personal lines 
increased by 3.5%.

The combined operating ratio for Rescue and other 
personal lines increased slightly by 0.4 percentage points 
to 95.4% (2018 restated: 95.0%) as a 1.5 percentage point 
improvement to the expense ratio was more than offset 
by an increase to the commission ratio. The loss ratio was 
broadly stable year-on-year.

Rescue’s combined operating ratio of 81.5% was 3.5 
percentage points better than 2018’s ratio of 85.0%, as 
it benefited from lower claims frequency due to mild 
weather, the mix effects of own brand growth and lower 
expenses following front-line efficiency savings. Other 
personal lines combined operating ratio increased by 
3.7 percentage points to 102.0%, due to lower prior-year 
reserve releases in UK Select and Travel, alongside 
additional headwinds in UK Select from higher large 
loss severity. 

This new digital capability complements our 
multilingual call centres and effective repatriation 
service, which is available for customers who have 
encountered more serious incidents while away. 

In addition, the Coronavirus outbreak (specifically the 
disease COVID-19) has the potential to impact the 2020 
result of our Travel business. We have currently incurred 
claims of around £1 million, the majority for customer trips 
to regions where the Foreign & Commonwealth Office 
(“FCO”) advise against all but essential travel. We ask 
customers to seek refunds or amendments to their trip 
from their travel provider in the first instance in line with 
FCO guidance. We have Travel reinsurance protection to 
mitigate the cost of an event over a 28 day period to £1 
million up to a limit of £10 million. The full coverage, if 
utilised, can be reinstated once on the same terms.

49

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Commercial

Total gross written premium increased 
by 3.5% with direct own brands increasing 
by 8.3%.

Strong performance in Direct Line for 
Business as it continued to roll out its 
new digital platform targeting small and 
micro businesses.

NIG focused on improving its technical 
pricing to support profitability.

28.2%
Direct

71.8%
Broker

Overview
The Commercial broker market continued to 
consolidate in 2019. Customers continued to seek 
cover in the direct market that was flexibly tailored 
to their individual needs and demonstrated 
knowledge of their trades. Against this backdrop, 
Commercial maintained underwriting discipline 
and grew its policy count. Commercial’s current-year 
attritional loss ratio improved by 1.2 percentage points 
supported by pricing and underwriting initiatives.

Direct Line for Business continued to roll out its 
range of innovative propositions for small and micro 
businesses, including the launch of its Tradesperson 
insurance products. Its ongoing national marketing 
campaign enhanced awareness of both its traditional 
product offering and its newer micro business 
tailored propositions.

NIG exited less profitable relationships and targeted 
increased margins at the expense of policy count 
growth. The focus continued to be on profitability 
and delivering on its service proposition to be 
‘Effortless to Trade With’.

Commercial’s broking and partnerships division 
signed six new partnerships including a referral 
agreement with American Express and two 
innovative partnerships with car-share start-up 
“YouMeCar” and flexible car leasing service, Drover.

In-force policies (thousands)

Of which: Commercial direct 
own brands

Gross written premium

Of which: Commercial direct 
own brands
NIG and other

Loss ratio
Commission ratio
Expense ratio
Combined operating ratio
Operating profit

2019

775

20181

755

541
£528.9m

514
£511.0m

£149.4m
£379.5m
52.7%
18.5%
24.5%
95.7%
£54.6m

£137.9m
£373.1m
51.8%
18.9%
24.7%
95.4% 
£60.4m 

Note:
1.  Results for the year ended 31 December 2018 have been 
restated to reflect the fully retrospective adoption of  
IFRS 16 ‘Leases’.

Performance
Commercial in-force policies increased by 2.6% compared 
with 2018 to 775,000, reflecting strong growth in 
Commercial direct own brands with NIG and other 
broadly stable.

Commercial direct own brands grew in-force policies 
by 5.2% as it continued to grow in its traditionally well 
performing areas of Van and Landlord, together with 
strong growth across the small and micro business 
products on its new platform. Gross written premium 
increased by 8.3% to £149.4 million with increases across 
all product lines. 

NIG and other in-force policies numbers were 2.9% lower 
and gross written premium grew by 1.7% to £379.5 million. 
This reflected NIG’s focus on underwriting discipline and 
underwriting margins.

50 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019  
Our Landlord emergency cover has been introduced 
as an optional add-on to Direct Line for Business 
Landlord insurance. It provides peace of mind 
when the worst does happen, through our 24-hour 
emergency claims line which sends out a certified 
contractor to secure or prevent further damage to 
the property. 

The cover includes call out charges and costs for labour 
and materials. Landlords can rest assured in the 
knowledge that a plumber or electrician, among other 
tradesmen, could be at their property within hours, 

even when they’re not able to be there themselves. 
Tenants can also be authorised to ring us directly so 
there is no need for landlords to take on the role of the 
middle man when reporting emergencies. 

With one less thing to worry about, looking after 
your property just became a little easier for landlords, 
who are increasingly concerned with the long-term 
investment potential of their property rather than just 
the short-term income it can provide. 

The current-year attritional loss ratio in Commercial 
improved by 1.2 percentage points to 65.6% as risk 
selection remained the priority. Prior-year reserve releases 
were £14.4 million lower at £65.0 million. This was primarily 
due to lower general liability reserve releases on older 
accident years. 2019’s result included a £1.0 million 
strengthening of prior-year reserves as a result of the 
change in the Ogden discount rate to minus 0.25% from 
an assumed rate of 0.0% (2018: £3.5 million release).

The combined operating ratio for Commercial increased 
slightly by 0.3 percentage points to 95.7% (2018 restated: 
95.4%) as an improvement in the current-year attritional 
loss ratio of 1.2 percentage points and a reduction in 
claims related to severe weather were offset by the 
reduction in prior-year reserve releases.

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Managing our Risks

Our aim is to make risk management simple, well understood and embedded. 
We will provide oversight which is pragmatic and commercial to help the 
business make good risk-based decisions and to move quickly whilst 
understanding the risks.

Managing risk in line with our strategy

Our management team, with oversight from the Board, 
and the Board Risk Committee, are responsible for 
developing our strategy. Our Strategic Planning Process 
aims to ensure we have developed clear objectives and 
targets, and identified the actions needed to deliver them, 
including the management of risk. 

A key aspect of any effective Strategic Planning Process 
is to understand and manage those risks appropriately. 
To achieve this, the Risk Function works closely with the 
business to help it to identify and assess risks, which is 
done through setting and achieving targets as well as 
through its review and challenge of business plans in 
the Strategic Planning Process.

The Group’s risk strategy is aligned with the Group 
strategy and supports business decision-making through 
the proactive identification, assessment and management 
of risks.  

Our risk governance framework

The Risk Function continues to lead transformation and 
cultural change to drive ownership of risks in the business, 
recognising the Group’s changing risk profile and the 
maturing control and governance environment.

To begin with, the focus was on establishing standards 
and governance, articulating the Group’s risk appetite and 
ensuring we had appropriate capability across its three 
lines of defence. We now have an embedded Enterprise 
Risk Management Framework (“Risk Management 
Framework”) with clear accountabilities and risk 
ownership designed to ensure that we identify, manage, 
mitigate and report on all key risks and controls through 
the three lines of defence model:

 – First line: Management is responsible for embedding 
risk management into business as usual and change 
processes whilst creating transparent reporting of risks 
and management actions.

 – Second line: The Risk Function is responsible for 

the design and recommendation to the Board Risk 
Committee of the risk management framework, its 
implementation across the Group and the provision 
of proportionate oversight of risks, events and 
management actions throughout the Group.

 – Third line: Group Audit is responsible and accountable 
for providing an independent and objective view of 
the adequacy and effectiveness of the Group’s risk 
management, governance and internal control 
framework.

See page 90 for governance structure

Risk appetite statement

Overarching risk objective

The Group recognises that its long-term sustainability is dependent on having sufficient economic 
capital to meet its liabilities as they fall due, thus protecting its reputation and the integrity of its 
relationship with policyholders and other stakeholders. As part of this, its appetite is for general 
insurance risk, focusing on personal lines retail and small and medium-sized enterprise insurance in the 
United Kingdom. The Group has appetite for non-insurance risks, as appropriate, to enable and assist it 
to undertake its primary activity of insurance.

1. Maintain capital adequacy
The Group seeks to hold capital 
resources in the range of 140%-180% 
of the internal model solvency 
capital requirement.

Three strategic risk objectives

2. Stable/efficient access  
to funding and liquidity
The Group aims to meet both planned 
and unexpected cash outflow 
requirements, including those 
requirements that arise following a 
1-in-200 year insurance, market or credit 
risk event.

3. Maintain stakeholder 
confidence
The Group has no appetite for material 
risks resulting in reputational damage, 
regulatory or legal censure, poor 
customer outcomes, fines or 
prosecutions and other types of 
nonbudgeted operational risk losses 
associated with the Group’s conduct 
and activities. The Group will maintain a 
robust and proportionate internal 
control environment.

52 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 Risk appetite

Our risk appetite statements are an expression of the level 
of risk the Group is prepared to accept to achieve its 
business objectives. The statements are used to drive 
risk-aware decision-making by key business stakeholders.

Our risk appetite statements are documented in our 
policies and include:

 – monitoring whether the business remains within risk 
appetite, among other information, using key risk 
indicators;

 – deriving the key risk indicators from the risk appetite 
statements to drive and monitor risk-aware decision-
making;

 – both qualitative and quantitative risk statements which 

are forward and backward-looking; and 

 – we review our risk appetite statements and key risk 

indicators annually.

Our Enterprise Risk Management Strategy and 
Framework

The Enterprise Risk Management Strategy and 
Framework document sets out, at a high level, the Group’s 
approach to setting risk strategy and managing risks to 
the strategic objectives and day-to-day operations of 
the business.

Aligned to the three lines of defence model, not only does 
the risk management framework articulate the high-level 
principles and practices needed to achieve appropriate 
risk management standards, but it also demonstrates 
the inter-relationships between components of the risk 
management framework.

Within this, the risk management process is a key element 
in the development and ongoing maintenance of an 
accurate risk profile. The objective of the risk management 
process is to identify, assess, manage and monitor the 
risks that the Group is exposed to. See our climate change 
document1 for specific information on how the business 
identifies and assesses the risks associated with climate 
change.

Within the risk management framework, Policies address 
specific risk areas and are aligned to the Group’s risk 
appetite. Policies, where appropriate, are supported by 
underlying Minimum Standards which interpret Policies 
into a set of risk and control requirements to be 
implemented across the Group. 

Note:
1.  www.directlinegroup.co.uk/content/dam/dlg/corporate/

Documents/investor-pages/2020.03.13_Identification_and_
assessment_of_climate_risk_FINAL.pdf

Our risk culture underpins our business and 
decision-making, and helps us embed a robust 
approach to managing risk. Our Risk Function drives 
ownership of risks in the business and ensures that 
risk consideration is integral to all decision-making. It 
also provides expert advice and guidance to business 
areas, whilst also challenging the effectiveness of 
controls to manage risk and compliance.

The Board is committed to promoting a culture of 
high standards of corporate governance, business 
integrity, ethics and professionalism in all our 
activities. An annual assessment of risk behaviours 
and attitudes is undertaken jointly by the Risk 
Function and Group Audit and considers a range 
of factors influencing risk culture.

We also have an annual Risk Communications Plan 
which features activity to reinforce the message that 
risk is everyone’s responsibility. The Plan features 
staff awareness campaigns, articles on the intranet 
and, this year, the delivery of the imaginative ‘Risk 
Heroes’ campaign. ‘Risk Heroes’ enabled members 
of staff to harness social media and mobile phone 
photograph filters; and enabled Risk to engage with 
colleagues about the importance of risk 
management in a unique and conversational way. 

The ‘Risk Heroes’ campaign generated over 3,600 
click-throughs and online interactions during the 
campaign period. The amount of interest in the 
campaign, as measured by click-throughs and online 
interactions, suggests that, as a result of the Risk 
Communications Plan, as well as business as usual 
activity, the Risk Function was able to raise its 
visibility, and increase staff understanding of risk 
across the Group.

See pages 52 to 58

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Principal risks and 
uncertainties

We carefully assess the principal risks facing us. Principal risks are defined as 
having a residual risk impact of £40 million or more on a 1-in-200 years basis, 
taking into account customer, financial and reputational impacts. 

Principal risks

Management and mitigation examples

This year, motor market premium inflation has not matched expectations of 
claims inflation, which has led to a slowdown in customer shopping behaviour 
and a reduction in new business. Increases in vehicle technology are also 
beginning to cause an increase in claims inflation. In response we are developing 
our ability to distinguish this trend between vehicles to more accurately price risk. 
We’ve also launched Darwin (see page 22) using machine learning rating models 
with the aim of growing market share in areas where we have lower penetration.

Changes to the Ogden discount rate have led to uncertainty in pricing and 
reserving. To help mitigate this, underwriting guidelines are set for all transacted 
business and pricing is refined by analysing comprehensive data. We invest in 
enhanced external data to analyse and mitigate our exposures and we set our 
reserves using the latest internal and external data and trends.

The continued political uncertainty (including post-Brexit) could also have an 
impact on claims inflation and market behaviour (for example, recession affects 
customer behaviour) and we continue to monitor this closely.

Finally, climate change presents a risk of more frequent extreme events and key 
risk indicators are in place to monitor related risks across Home and Motor.  
(See Planet pillar on pages 68 to 71.)

Concerns about the impacts of Brexit remain, and continuing US-China tensions 
could impact equity and credit markets within the global economy and lead to 
credit spread increases.

To address this, we have an investment strategy which is approved by the Board 
and includes limiting exposure to individual asset classes and the amount of 
illiquid investments we hold. We also use risk reduction techniques such as 
hedging foreign currency exposures with forward contracts.

Insurance risk is the risk of 
loss due to fluctuations in the 
timings, amount, frequency 
and severity of an insured event 
relative to the expectations at 
the time of underwriting. 

Key drivers of the outlook 
for insurance risk across our 
business plan include reserving, 
underwriting, distribution, 
pricing and reinsurance risks.

Market risk is the risk of loss 
resulting from fluctuations in 
the level and in the volatility of 
market prices of assets, liabilities 
and financial instruments.

Key drivers of market risk are 
the sensitivity of the values of 
our assets and investments to 
changes in credit spreads, and 
our exposure to losses as a result 
of changes in interest rate term 
structure or volatility.

Operational risk is the risk of 
loss due to inadequate or failed 
internal processes or systems, 
human error or from external 
events.

Operational risks can arise within all areas of the business and can become 
manifest through inadequate or failed internal processes or systems, human error 
or from external events. The key drivers for us include people, data, cyber, 
technology and infrastructure, resilience, partnership contractual obligations, 
change, and outsourcing and suppliers.

The principal risks within this 
category are Cyber, Operational 
Resilience, Partnership 
Contractual Obligations, Change, 
Outsourcing and Technology 
and Infrastructure risks.

Our approach is proactively to manage our operational risks to mitigate 
potential customer detriment, regulatory or legal censure, financial and 
reputational impacts.

We have in place appropriate operational processes and systems, including 
prevention and detection measures. These include processes which seek to 
ensure we can absorb and/or adapt to internal or external occurrences that 
could disrupt business operations.

We are continuing to work to improve performance of our IT systems while 
focusing on developing future systems capability. With significant strategic 
investment in train we are actively strengthening our change implementation 
controls to further mitigate potential impacts related to data management, 
IT systems stability, cyber security, and the wider internal control environment 
during transition.

54 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 Principal risks

Management and mitigation examples

Operational risk (continued)

Regulatory and conduct risk 
describes the risks arising out 
of breaches of and/or changes 
to law, regulatory rules, policy or 
interpretation, or to supervisory 
expectations or approach that 
have an adverse operational and 
financial impact as a result of 
reputational damage, regulatory 
or legal censure, fines or 
prosecutions, and any other type 
of non-budgeted operational risk 
losses, associated with our 
conduct and activities.

Credit risk is the risk of loss 
resulting from defaults in 
obligations due and/or changes 
in credit standing of either 
issuers of securities, 
counterparties or any debtors 
to which the Group is exposed.

Strategic risk is the risk of direct 
or indirect adverse effects 
resulting from strategies not 
being optimally chosen, 
implemented or adapted to 
changing conditions.

We have a mature process in place designed to enable us to maintain the right 
number of capable and engaged people, supported by activities that cultivate 
a positive culture through robust employment practices. Alongside this, we 
operate a strong procurement and supply chain framework for the sourcing, 
appointment and ongoing management of our suppliers and outsource 
providers.

Our risk management framework is designed to enable us to capture risk 
information in a complete and consistent way, including proactive trend analysis, 
root cause analysis and read across to enable early warnings and a ‘learning’ risk 
environment.

We maintain a constructive and open relationship with our regulators and have 
a culture of delivering on our commitments to our customers (see pages 61 to 62).

The issue of pricing practices within the general insurance market continues 
to be a focus of the FCA and it’s an issue to which we have devoted a lot of 
attention. Our conduct risk management framework is designed to deliver fair 
outcomes to customers and minimise our risk exposure. It is supported by a set 
of conduct pricing principles to enable the fair pricing of business across our book. 
We continue to develop our approach to seek to anticipate developments and to 
ensure that we can continue to provide good outcomes for our customers.

Finally, we carry out planned risk-based monitoring of customer processes as 
well as more targeted thematic reviews to help us manage the risk of unfair 
customer outcomes.

To manage credit risk, we set credit limits for each counterparty and actively 
monitor credit exposures. In addition, we only purchase reinsurance from 
reinsurers with at least A- rating and, for liabilities with a relatively long period of 
time to settlement, this rating is at least A+. Finally, we also have well defined 
criteria to determine which customers are offered and granted credit.

Strategic risk is influenced by external developments such as Brexit and motor 
market conditions. To manage our risks, we have taken the following steps:

 – we agree, monitor and manage performance against the Board-approved plan 

and targets;

 – the Board leads an annual strategy and five-year planning process which 

considers our performance, competitor positioning and strategic 
opportunities;

 – as part of the timetable for the Strategic Plan, the Risk Function carries out a 
risk review of the Plan which is documented in the Group’s Own Risk and 
Solvency Assessment and presented to the Board; and

 – we identify and manage emerging risks using established governance 

processes and forums.

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Potential effects of Brexit
The UK left the EU (“Brexit”) on 31 January 2020. At the 
date of this report there remains uncertainty as to when 
the implementation period will end (it is due to end on 
31 December 2020 but could yet be extended, albeit 
requiring a change to the law) and as to what, if any, 
trading agreement may or may not be agreed between 
the UK and EU to take effect subsequent to the 
implementation period. There is also uncertainty as to 
what trading agreements may or may not be agreed with 
key non-EU countries to supersede such arrangements 
previously subject to EU trade agreements. Accordingly, 
there remains uncertainty as to the effect of Brexit on 
the Group.

If there is a smooth end to the implementation period 
with an agreed future trading agreement between the 
UK and the EU (and other key countries), and accordingly 
without significant disruption to the UK economy and to 
business generally, then any adverse impact on the Group 
(if any) would also not be expected to be significant. If, 
however, trade discussions (or the failure of them) were 
to lead to significant disruption then the impact on the 
Group could correspondingly also be disruptive and 
potentially material. 

Internal review

Following the EU referendum result in 2016, which saw 
the UK vote to leave the EU, the Group established a Brexit 
Working Group comprising representatives from across 
the Group. It was identified that there was a risk that the 
UK could enter a prolonged period of reduced growth 
due to Brexit, potentially reducing insurance sales and 
the value of our investment portfolio. Whilst our 
operations are based mainly in the UK, Brexit-related 
issues which could impact adversely on the Group could 
include: changes to the value of sterling which impact 
claims and non-claims supplier costs; inflation; impacts on 
credit spreads which in turn could impact on the Group’s 
investments and capital; recession; recruitment and 
retention of people; impacts on the speed of delivery 
and cost of goods and services required by the business 
including for fulfilling insurance claims made by 
customers, for example because of delays at borders 
caused by increased border regulations and by additional 
costs caused by increased tariffs and devaluation of 
sterling; availability of reinsurers authorised to write 
business in the UK; data transfers; the removal of the 
EHIC leading to greater reliance on travel insurance; 
travel disruption; increased use of Green Cards 
(internationally recognised certificates that act as proof 
of insurance, including in the EU); potential changes to 
direct and indirect tax; and the regulatory impact on our 
capital position.

Possible implications

The Group has proactively considered a variety of possible 
implications of a disruptive end to existing trading and 
other arrangements between the UK and the EU, including 
of a financial and operational nature; for example:

The Group’s investment portfolio
The impact on the Group’s investment portfolio and in 
particular credit spreads related to its debt securities and 
therefore Group solvency: A sensitivity analysis relating to 
credit spreads is provided on page 37 and on page 177. 
The Group has also considered Brexit impacts in its 
Investment Committee, and further information is provided 
on the work of the Investment Committee on pages 104 
to 105. A disruptive end to previous arrangements between 
the UK and EU could impact adversely on the Group’s 
investments and therefore capital and the solvency capital 
coverage ratio and the appropriateness of paying dividends.

Procurement and supply chain
In particular as part of the Group’s ability to deal with 
claims made under insurance policies, the Group needs to 
acquire a wide range of goods and services. A significant 
amount and spread of goods, for example such as car 
parts, are sourced from within the EU. The Group has been 
in discussion with principal suppliers who took steps to 
increase stocks within the UK in the event of a potential 
‘hard’ Brexit leading to disruption at borders. However, 
in the event of a lack of appropriate trading arrangements 
with the EU (and other countries) following the 
implementation period and for example in the event of 
the imposition of tariffs and quotas, the Group’s ability to 
deal with claims in its normal ordinary course of business 
manner could be adversely impacted and there could be 
delays and extra costs.

The Republic of Ireland
The Group has a small amount of business in the Republic 
of Ireland, servicing a small Irish part of a UK partner’s 
wider business. The Group had obtained approval in 
principle from the Central Bank of Ireland for the 
establishment of a formal third country branch in the 
Republic of Ireland, in order to be able to continue with 
this business post a ‘hard’ no-deal Brexit, should that have 
become necessary. It remains to be seen whether similar 
arrangements will be needed at the end of the 
implementation period.

Crisis management
The Group has also been focusing on Brexit from a 
potential crisis management perspective, with the 
objective of maintaining operational resilience in the 
event of a disruptive Brexit and with a view to being able 
to react better to events as they unfold, including during 
and following the implementation period.

.

56 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 Emerging risks
We define emerging risks as newly developing risks that 
are often difficult to quantify but may materially affect our 
business. Emerging risks are usually highly uncertain risks 
which are external to the Group and we take a proactive 
approach to the emerging risk management processes, 
with the objective of enabling us to:

 – identify, manage and monitor a broad range of potential 

emerging risks; and

 – mitigate the impact of emerging risks which could 

impact the delivery of the Plan.

We record each emerging risk within an Emerging 
Risk Register. 

During 2019, the Risk Function has worked with subject 
matter experts from the business to enhance the quality 
and detail of emerging risk updates. Each risk is owned by 
a member of the Executive with subject matter experts in 
the Risk Function providing challenge and oversight; and 
emerging risks are monitored by the Risk Management 
Committee, Board Risk Committee and Board.

The emerging risk process is supplemented by deep dives 
on selected emerging risks which are reported to the 
Board Risk Committee for review and challenge.

Climate change 

We recognise that climate change potentially poses 
material long-term financial risks to the business and is 
receiving increased scrutiny from regulators and investors. 
Climate change can be divided into three categories: 
physical, transition and liability risks, all of which can 
manifest themselves through a range of existing risks 
within the material risk register, including insurance, 
market, operational, strategic and reputational risks. 

Physical risks
Physical risks are the direct risks which arise from 
weather-related events, including the potential to affect 
both the frequency and severity of natural catastrophes 
and other weather-related events in the UK. These are 
not only financial risks but also risks arising from the 
operational impacts of weather events; for example, 
vacating an office due to flooding, as happened to the 
Group in 2015.

Transitional risks
Transitional risks arise because efforts to mitigate climate 
change are driving a transition towards a lower-carbon 
economy, which creates risks and opportunities.

For example:

 – Whilst insuring electric vehicles does not fundamentally 
change the business model, electric vehicles have their 
own unique risk profile, and pose different challenges to 
motor underwriters, accident repair centres, and to 
rescue products.

 – Increased operating costs due to the potential increase 
in carbon costs and regulatory requirements are also 
likely to impact all participants in the industry. The 
Group monitors its own impact on the climate and has 
an established environmental management 
programme. 

 – Our business depends on the strength of its brands 
and its reputation with customers and distributors. 
As consumers become more aware and educated about 
climate change and environmental issues, research 
shows that they are putting their faith in brands that 
take their corporate responsibility seriously.

Liability risks
Liability risks arise when parties, who have suffered losses 
from climate change, seek to recover from those they 
believe may have been responsible. There is some 
potential exposure to liability risk through commercial 
liability insurance. There are two types of coverage that 
may have an elevated exposure to climate liability risk: 
insurance against the risks due to pollution on agricultural 
insurance policies, and professional indemnity covers. 
We have reinsured both of these risks.

In addition to the above risks, the impacts of potential 
physical, transition and liability risks arising in the wider 
economy can also have an indirect impact on the 
investment portfolio through their influence on the value 
of assets. Our largest asset portfolios are focused on 
corporate bonds. During 2018, we approved a significant 
new investment initiative which incorporates a greater 
focus on indices weighted by environmental, social and 
governance factors, which tilt the composition of the 
portfolio towards higher holdings and weightings of issuers 
with strong environmental, social and governance scores.

The risks and impacts of climate change are wide ranging. 
The Group is focusing increasingly on climate change, 
with related risk management activity including the 
monitoring of climate change through the Emerging Risk 
process, the formation of a Climate Change working 
group, and commencing the implementation of the 
recommendations of the Financial Stability Board’s 
Taskforce on Climate-related Financial Disclosures.  
(see Planet pillar page 68).

57

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Technological developments change consumer 
needs for insurance 

In the near term, we expect data to emerge as a key area 
of innovation, as insurers learn to access and use new 
sources of customer data to improve their understanding 
of risk and improve customer journeys. We expect a 
greater focus on transparency and fairness and 
developments in new car technology, particularly 
automated driving and electric vehicles, are likely to be a 
new area for us to understand and compete in. We also 
expect price comparison websites to use digital 
technology and data to continue to build their role with 
customers. These changes could significantly affect the 
size and nature of the insurance market and the role of 
insurers. Our strategy is designed to help us transform our 
business and deliver insurance our customers want and 
need in the future.

Changes to traditional insurance business 
models 

In the longer term (5 years+) potential disruption through 
the likes of major online retail organisations which have 
previously not been active in the insurance market and 
powerful new data sharing technologies, such as Open 
Banking and application programming interfaces (“API”), 
may create new and significant routes to market. We 
expect to see the lines between direct and intermediated 
distribution channels blend and blur – requiring new 
approaches to access the market. Our partnerships with 
Starling Bank, Tesla, and RBS and NatWest are helping us 
to develop new capabilities and provide new routes to 
market. Also connected technology and new ownership 
models may create demand for new types of insurance 
products to meet more specific needs, potentially 
combined with other services. 

While the extent and timing of these changes are 
uncertain, our new strategy (pages 15 and 20 to 21) 
has been designed to help us respond to these and other 
market changes so that we can win in our chosen markets.

58 

Viability Statement
In accordance with provision 31 of the 2018 UK 
Corporate Governance Code, the Directors have 
assessed the prospects of the Group for a period 
longer than the minimum 12 months required by 
the going concern statement.

The Strategic report, on pages 1 to 73 sets out  
the Group’s financial performance, business 
environment, outlook and financial management 
strategies. It covers how the Group measures its 
regulatory and economic capital needs, and deploys 
capital. You can find discussion about the Group’s 
principal risks and risk management in this section 
including how the Group has addressed the 
potential effects of Brexit. Note 3 to the consolidated 
financial statements starts on page 169 and sets out 
financial disclosures relating to the Group’s principal 
risks. This covers insurance, market and credit risk, 
and the Group’s approach to monitoring, managing 
and mitigating exposures to these risks.

Every year, the Board considers the strategic plan 
and an Own Risk and Solvency Assessment (“ORSA”) 
for the Group. The plan makes certain assumptions 
in respect of the competitive markets in which the 
Group operates, and the delivery and 
implementation of the new customer systems. 
Appropriate aspects of the strategic plan are 
stress-tested to understand and help set capital and 
other requirements.

When reviewing the strategic plan, the Board 
considered the Group’s prospects over the period 
that the plan covered and the conclusions of the 
ORSA, based on the Group’s anticipated activities as 
set out in the strategic plan. This review included 
reviews of solvency, liquidity, assessment of principal 
risks, and risk management over a three-year period, 
with a further two years of indicative planning. 
The first year following approval of the strategic plan 
has greater certainty, so it was used to set detailed 
budgets across the Group. Outcomes for the 
subsequent years in the plan are less certain. 
However, the plan provides a robust planning tool 
for strategic decisions. The Board recognises that, in 
a strategic plan, uncertainty increases over time and, 
therefore, future outcomes cannot be guaranteed or 
accurately predicted.

Based on the results of these reviews, the Board has 
a reasonable expectation that the Company and the 
Group can continue in operation, and provide the 
appropriate degree of protection to those who are, 
or may become, policyholders or claimants in the 
period to 31 December 2023.

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 SUSTAINABILITY

Understanding what matters 
most to our stakeholders

The Group’s proud history gives it an established position 
in the UK general insurance market. 

We’ve always been innovators from the moment we 
disrupted the market in the 1980s by giving people 
the opportunity to buy their insurance direct. 

to those needs. It also requires an open mind that forming 
new relationships and developing ways of doing things 
can improve how we operate. 

Our success comes from a breadth of expertise and 
relationships forged over many years. It rests on 
understanding the needs of the numerous individuals 
and organisations we interact with and how to respond 

The scale of our influence means it touches on a vast 
range of interests – everything from the service we offer 
customers, the support we provide our people, how we 
treat suppliers, how we deliver shareholder returns and 
our wider impact on society and the environment. 

Our sustainability pillars

Customers

People

Society

Planet

Governance

Earn our customers’ 
trust by 
demonstrating how 
we are acting in 
their best interests.

Encourage a culture 
that celebrates 
difference and 
empowers people 
so that they 
can thrive.

Use our expertise 
to improve 
outcomes for 
society and the 
communities 
we serve.

Protect our business 
from the impact of 
climate change and 
give back more to 
the planet than we 
take out.

Look to the long term 
for our stakeholders, 
build a reputation for 
high standards of 
business conduct and 
a sustainable business.

How we act as a sustainable and responsible business is 
critical because we believe it will make us more 
commercially successful in the long term. 

This year we’ve taken time to evaluate what really 
matters to our stakeholders. We’ve done this to 
understand what they value, the business impact it has 
on the Group and how we can use this insight to build 
a sustainable business for the future.

By using our five pillar ESG framework we asked 
stakeholders to prioritise a range of sustainability 
issues and then matched this against the priorities of 
the business. 

We sought views from the business as well as a range 
of external stakeholders including customers, suppliers, 
investors, commercial partners, non-governmental 
organisations and policymakers that the business 
interacts with. Using in-depth interviews and surveys, 
we asked a series of questions around perceptions of 
responsible business, expectations including the most 
strategically important sustainability issues for the 
Group and future trends.

With this insight a business impact assessment was 
conducted where a robust assessment of risks, impacts 
and opportunities was considered and a significance 
rating was assigned for each topic. 

The prioritisation exercise has highlighted the following 
priority areas: 

1.  Delivering great service to all customers
2. Communicating clearly and openly with customers
3. Investing in training and developing our people
4. Supporting employee wellbeing
5. Harnessing data and technology
6. Protecting customers’ data
7. Upholding good labour standards

Taking a broader look at our matrix overleaf and at 
what our stakeholders told us, shows there are four 
important themes for the Group. These are: 

 – Meeting customer needs each and every day
 – Investing in and supporting our great people
 – Realising the potential of data and technology
 – Understanding and managing the impact of 

climate change 

We will now use this insight, alongside the other 
feedback we have received, to shape our five pillar 
ESG strategy and further inform those initiatives. 
Through this lens we can identify new opportunities 
helping to ensure future decision making of the 
running of our business reflects stakeholder views.

See pages 61 to 71

59

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MATERIALITY MATRIX

r
e
h
g
H

i

l

s
r
e
d
o
h
e
k
a
t
s
o
t
e
c
n
a
t
r
o
p
m

I

r
e
w
o
L

C

P

P

Protecting 
customers’ data 

Upholding good 
labour standards

P

Developing a 
diverse and 
inclusive workforce 

Supporting 
employee  
wellbeing 

Delivering  
great service  
to all customers 

C

Communicating 
clearly and openly 
with customers 

Investing in training 
& developing our 
people 

C

P

G

Investing 
responsibly 

Pl

G

C

Reducing waste  
and optimising 
resource use 

Managing our 
supply chain 
responsibly 

G

Building strong 
Board governance 

P

Pl

Pl

Advancing the  
low carbon 
transition 

Innovating  
products & services 
for sustainable 
impact 

Maximising  
employee 
engagement 

C

Harnessing data  
& technology 

Reducing our 
impact on climate 
change 

Pl

Adapting to the 
impacts of climate 
change 

G

Appropriate tax 
strategy and 
transparent 
disclosure 

G

Controlling 
executive pay 

S

S

Increasing safety  
on our roads 
Driving financial 
inclusion 

S

Contributing to  
local economic 
development 

S

Improving social 
mobility 

Lower

Impact on our business

Higher

C

Our Customers

P

Our People

S

Our Society

Pl

Our Planet

G

Our Governance

Our vision, purpose, sustainability pillars and values 
are set out in the Strategic report, as are the risks 
facing our organisation and the mitigating action 
we take, our environmental, social and governance 
practices, examples of stakeholder engagement and 
information about our engagement with employees, 
shareholders and suppliers. The Group’s ESG activity, 
overseen by the Board, is described in the Strategic 
report on pages 59 to 73.

The Corporate Governance report contains examples 
of how the Directors have engaged and have had 
regard to our stakeholders and the effect of doing so 
on principal decisions taken by the Company during 
the financial year.

See pages 88-89

Section 172(1) Statement

Direct Line Group is a leading motor, home and 
commercial insurer which depends on the trust and 
confidence of its stakeholders to operate sustainably 
in the long term. The Group seeks to put its customers’ 
best interests first, invests in its employees, supports 
the communities in which it operates and strives to 
generate sustainable profits for shareholders. 

The Directors of Direct Line Insurance Group plc have 
acted in accordance with their duties codified in law, 
which include their duty to act in the way in which 
they consider, in good faith, would be most likely to 
promote the success of the Company for the benefit 
of its members as a whole, having regard to the 
stakeholders and matters set out in section 172(1) 
of the Companies Act 2006. 

Section 172 considerations are embedded in decision 
making at Board level and throughout the Group. 
Issues, factors and stakeholders which the Directors 
have considered when discharging their duty under 
section 172(1) are detailed on pages 61 to 73, 88 to 89 
and throughout this Annual Report. 

60 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019  
 
Customers
Customers

Earn our customers’ trust by 
demonstrating how we are 
acting in their best interests.

Customer Pillars

Our people and their instinctive customer care drive 
real long-term value and is seriously difficult to replicate. 
We believe this gives us competitive advantage.

Customer Experience Pillars 

Customer experience is at the heart of everything we do, 
and it is the central element that connects all our people 
regardless of role. This year we sent out over 1.5 million 
requests for customer feedback about their experiences 
with our brands. Our Executive Committee also attended 
a customer closeness workshop to hear first hand about 
what customers value and what they expect from us. 

As a result we’ve developed our Customer Experience 
Pillars which provide a framework for the high-quality 
products and services we design and deliver for our 
customers. Using this customer framework, we hope to 
live our purpose of helping people carry on with their lives, 
giving them peace of mind now and in the future.

Feedback from our Customer Stories 

“Direct Line has delivered, I want peace of mind  
and I’ve got that. With Direct Line I’ve got the  
trust.” – Debbie

“They set really clear boundaries, they did what  
I would expect them to do.” – Charlotte

Expectations

Ease

Manage and exceed 
my expectations

Make it as effortless 
as possible for me

Personalisation

Fix-it

Treat me like a real 
person and not like 
a process

Identify the issue, 
own it and fix it

Trust

Earn my trust

Empathy

Understand me and 
work hard to build a 
relationship

While many customers shop around for insurance, 
we recognise that more needs to be done to promote 
competition in the market, particularly for long-
standing customers. Prices should not keep rising 
for no reason. We want our customers to value the 
protection, service and security our products offer 
giving them reason to want to come back to us every 
year. The FCA Market Study on General insurance 
pricing practices Interim Report has proposed a 
number of remedies. Since establishing our own 
pricing review process in 2014 we have taken action 
to ensure we continue to earn our customers’ trust: 

 – We have named Executives in place responsible for 

Group pricing.

 – We’ve reviewed the premiums of customers who have 
been with us for five years or more resulting in inflation 
only, frozen or discounted prices. 

 – Our technology upgrade will provide greater 

transparency for customers.

 – While auto-renewal is an important customer 

safeguard we believe that people should be able to 
opt-out easily. 

 – All our products are regularly reviewed to ensure that 

we continue to deliver value to all customers.

61

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We recognise that customers sometimes need 
specialist support when experiencing difficult 
circumstances. We are proud of our new 
bereavement team who have undertaken specialist 
training to help customers during difficult 
circumstances. Those who have suffered a 
bereavement now have all of their queries dealt 
with in one place, while being supported through 
the process by our consultants who are experienced 
with the sensitive nature of these conversations. 

“Pauline was extremely helpful and 
empathetic with my situation and ensured 
that the reason for my call was dealt with 
efficiently and completely, cannot commend 
her highly enough, please pass on my 
thanks.”

“Very polite, courteous and professional 
during a very emotional time for me.”

We are proud of our culture where we always aim 
to do the right thing by our customers. Given our 
internal focus on mental health our customer 
consultants told us they wanted to do more to 
support vulnerable customers who were finding 
it difficult to cope either because of their specific 
circumstances relating to their claim or in many 
cases because of personal issues. We have 
responded this year by testing an initiative aimed 
at assisting vulnerable customers. Some Claims 
colleagues have given Direct Line customers the 
option of a referral to Health Assured where they 
identify potential vulnerability during the 
conversation at the initial notification of loss.  
This will enable those customers who are struggling 
to receive the necessary support, through trained 
counsellors and a network of support organisations.

Customer satisfaction 

Giving customers choice and flexibility

Like many data-driven consumer markets, ours is 
digitising fast and we believe our success will be 
predicated on combining customer focus and brand 
with a strong technology foundation. 

We know customers value digital self-service which is 
why we have invested in new capability to give customers 
easier access to their documents making the whole 
journey simpler. We are providing greater product choice 
and flexibility at more accurate prices, achievable through 
our capacity to quickly adapt to market conditions and 
opportunities.

Behind the scenes we are transforming our processes, 
including policy administration and our claims system, 
making them more efficient so our consultants can focus 
on what matters most for customers. 

“It was an honour to be one of the first consultants 
to use our new motor insurance platform which will 
transform our customers’ experience.” – Mary-Anne 
Hunter, Consultant, Customer Operations 

Net promoter scores measure the willingness of 
customers to recommend our products and services. 
Driven by our customer pillars, our NPS scores are leading 
for any industry and have improved year-on-year. These 
scores drive real commercial benefits by helping us to 
attract and retain more customers, contributing to the 
one million new direct own brand policies we have added 
in the past five years. 

Net promoter score
Direct Line Brand

.

0
5
5
1

.

0
4
4
1

.

6
5
4
1

1
.
9
2
1

.

3
8
1
1

5
1
0
2

6
1
0
2

7
1
0
2

8
1
0
2

9
1
0
2

62 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 People

Encourage a culture that 
celebrates difference and 
empowers people so that 
they can thrive.

We have nearly 11,000 people with a multitude of different 
skills, bringing their own diverse experiences and 
backgrounds into all that they do. We celebrate diversity 
from dress code to neurodiversity networks, from living 
our value of ‘saying it like it is’ to taking pride in our activity 
around mental health. We want all of our people to ‘bring 
all of themselves to work’ because that’s how we’ll continue 
to be a great place to work and attract and retain the 
best talent. That’s why we continue to promote internal 
initiatives that recognise, support and applaud difference 
as well as support the things that matter to our people.

Listening to our people

Employee Representative Body 
Our Employee Representative Body is comprised of 
elected representatives from across our business who 
are consulted on matters related to business strategy as 
well as future change programmes. The Employee 
Representative Body are a platform through which 
colleagues can share ideas and feedback progress.

Dialogue
Our engaged workforce reflects this with 88% of employees 
taking part in our employee opinion survey. This year 91% of 
respondents reported that they are proud to work for the 
Group, and we have retained the same high levels of 
employees reporting that they would tell others that Direct 
Line Group is a great place to work, at 85%. As of October 
2019, our gross staff turnover rate was 17%. 

Promoting diversity and inclusion

Our values sit at the very heart of our business. They were 
created ground up and represent in full technicolour our 
identity. Our people always want to ‘aim higher’ which is 
why we set up the Diversity and Network Alliance (“DNA”) 
run by volunteers with action strands including gender, 
disability, working families, BAME, LGBT+ and social 
mobility. Led by our people, each strand represents the 
thoughts and needs of our people, helping to guide what 
we support externally and our people policies and strategy.

Our senior leadership team all have diversity and inclusion 
plans linked to their remuneration which helps support 
the promotion of diversity across the business.

We were one of the first ten companies to support the 
publication of our parental leave and flexible working 
policies on our external website. We are proud of our ‘My 
Life’ policies which includes up to 20 weeks full pay for 
co-parents on shared parental leave, as well as flexible 
working policies including up to 12 months unpaid lifestyle 
leave. While there is still progress to be made these 
policies embody our values and enable our people to 
bring all of themselves to work. 

Our women’s network Thrive has continued to 
expand, giving more of our people the opportunity 
to benefit from the advice of external speakers to 
develop their skills. Covering issues such as imposter 
syndrome and securing your financial future, the 
network epitomises our ‘say it like it is’ value, 
encouraging people to be open about their career 
hopes and fears and what they can do to succeed. 
As a result, networking and mentoring has increased 
across the business. 

Neuro-diversity
Neuro-diversity focuses on unleashing the potential of 
teams, as well as individuals, in the knowledge that 
our differences can stimulate bigger and better ideas, 
leveraging an untapped source of competitive advantage. 
Through our work with Auticon, who provide IT and data 
consultants on the autistic spectrum, we’ve been able to 
hire consultants into our pricing development team and 
ensure the right support network is in place for them 
to thrive.

Gender 

Women in Finance Charter 
The Group set a target of 30% females in senior leadership 
positions by 2019 and we are proud to have achieved this 
through implementing measures including investment in 
female leadership programmes, utilising gender balanced 
shortlists and using gender decoders on our job 
advertisements to ensure the language is unbiased and 
attractive to all potential candidates . 

Hampton Alexander Review
The Hampton Alexander Review set targets for FTSE 350 
companies to have at least 33% women on their Board 
and in leadership positions by 2020. The Group is ranked 
32nd in the FTSE 250 for female Board representation, 
with 40% of the Board being female. In senior 
management positions 31% are women. 

63

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Gender diversity of all employees

Gender diversity of Board of Directors

5,030
(2018: 5,262)
Female

5,732
(2018: 5,967)
Male

4
(2018: 5)
Female

6
(2018: 7)
Male

Gender diversity of senior managers

Age range of employees

41
(2018: 39)
Female

90
(2018: 99)
Male

274
(2018: 264)
61 & over

1,400
(2018: 1,323)
51 – 60

1,452
(2018: 1,787)
25 & under

7,636
(2018: 7,855)
26 – 50

Wellbeing through bringing your whole self 
to work

Mental health
We are determined to tackle the stigma associated with 
mental health, supporting everyone to be open about how 
they feel in and out of work. We have trained every people 
manager on dealing with mental health issues and have 
mental health first aiders on every floor of every site. 
This year we held our second mental health first aiders 
conference in Leeds with our remarkable people sharing 
learnings and best practice. Externally, we continue our 
partnerships with Mind, This Can Happen and supporting 
the Where’s Your Head At campaign. We have also signed 
the One Mind at Work Charter which aims to develop and 
implement a gold standard for workplace mental health 
and wellbeing. 

Financial health
Money can often be at the heart of many people’s worries, 
but too often people are not comfortable talking about it 
or seeking help. This year we have launched a financial 
wellbeing initiative to assist our colleagues in gaining 
financial confidence through learning about savings 
accounts and wider financial education.

Pay

In April we increased the Group’s company-wide 
minimum salary to £19,000 for full-time colleagues on  
37.5 hours. This was 8% above the Living Wage Foundation 
rate outside London at the time, and 18% higher than the 
Government’s national minimum wage.

Employee share incentive scheme
Nearly 80% of our people have shares in the company. 
All colleagues can benefit from the Group’s Buy As You 
Earn share scheme where a free top up share is awarded 
for every two shares purchased. The Group’s schemes 
are equivalent to an Employee Stock Purchase Plan and 
Employee Stock Ownership Plan in the US. Our 2019 
performance saw colleagues receive £500 of free shares 
each. This builds on the four other free share awards the 

64 

Group has issued since IPO which were worth 
approximately £1,400 (approximately £2,100 if all dividends 
had been reinvested) at 31 December 2019. 

Annual Incentive Plan 
Through our purpose of giving customers peace of mind 
now and in the future, the Group’s Customer Experience 
agenda focuses on making the customer’s journey as easy 
as possible whether they are taking out cover or making 
a claim. This is delivered through our people, and the 
Annual Incentive Plan ensures there is a strong link 
between pay and the Group’s performance on these 
specific metrics. Our people are judged on their delivery 
for customers and awarded accordingly, as we know that 
a good experience will result in our customers valuing 
the service and security that our products offer and come 
back to us every year. Through regular engagement with 
our people we are closely tuned into the feedback we 
receive, and adapt our offering to align with it.

Human Rights

We have a range of policies and procedures that support 
our commitment to human rights. These include our :

 – diversity policy (see page 63)
 – wellbeing strategy (see page 64)
 – Code of Business Conduct (see page 75)
 – compliance with the Modern Slavery Act 2015 (see 

page 103)

 – Ethical Code for Suppliers (see page 67)

The page references above identify where more detail is 
provided on each of these important elements.

In many areas our employment policies and practices 
exceed those in the Universal Declaration of Human 
Rights. We have a vibrant wellbeing strategy which 
includes leading family related policies, and our diversity 
and inclusion practices are in line with the Universal 
Declaration of Human Rights. It is important to us that our 
people are fairly rewarded and our starting salaries are 
above those suggested by the Living Wage Foundation. 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 “Our mental health first aider programme 
has made it acceptable to talk about 
personal issues and made such a difference 
culturally. Because it matters to the 
business our mental health first aiders 
prioritise giving people support.” – Alan Bint 
Conduct Regulatory Risk manager

We support our LGBT+ community through 
attendance at Pride events all over the UK. 
Through the LGBT+ strand, our people have worked 
together to organise events throughout the UK 
under the ‘Proud to be here’ Group banner. One of 
our values is ‘bring all of yourself to work’ and we 
welcome the opportunity to celebrate diversity 
amongst our people as well as supporting inclusion 
in business and society. 

Through our #ThisIsMe 
campaign we created a 
platform to enable our 
people to share their stories 
about what makes them 
who they are using an 
enterprise social 
networking service and in a 
video shared internally and 
externally. By celebrating 
the diversity of all our 
people and encouraging 
conversation about what 
matters to them both 
within and outside of work, 
the campaign embodied 
our value of ‘Bring All of 
Yourself to Work’.

We’re delighted that our first cohort of graduates 
have completed our three-year programme and 
most have taken permanent roles within the 
business. The programme goes from strength to 
strength with over 80 graduates rotating across a 
variety of roles within the business. We also have 
over 220 apprentices developing technical 
expertise across various functions, while studying 
for vocational qualifications with over 160 
apprentices having completed their programmes.

65

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Society

Use our expertise to improve 
outcomes for society and the 
communities we serve.

We have always instinctively been there for society and 
the communities we serve but we are now consciously 
making this central to our strategic thinking. 

Road safety

As a leading motor insurer, we see first hand the 
devastation that car accidents bring to those involved. 
That’s why we make it our business to utilise our 
knowledge and experience with the aim of making the 
UK’s roads safer for drivers and pedestrians alike. We do 
this through identifying issues to focus on and working 
with expert organisations to campaign for change.

Seat belt campaign 
This year we worked with the Parliamentary Advisory 
Council for Transport Safety to conduct an analysis of 
seat belt wearing in the UK following the high number 
of deaths and serious injury among those not wearing 
seat belts. Through better enforcement, education and 
data collection there is the potential to increase seat belt 
wearing and ultimately reduce those numbers. Our aim 
is for the introduction of three penalty points for those 
flouting the law to form part of the Government’s road 
safety plans.

Brake 
As our partnership with the road safety charity Brake, 
continued this year, we have produced a series of reports 
analysing drivers’ attitudes and behaviour towards speed 
as well as considering the value that drivers place on 
advanced driver assistance systems. We have also worked 
to increase awareness of campaigns aiming to make our 
roads safer and Brake’s annual parliamentary reception 
celebrated the work of supporters and campaigners on 
road safety issues.

Community investment programme 

We know that participating in fundraising and 
volunteering is linked to higher engagement levels 
amongst our people. That’s why every one of our people 
can volunteer for ‘One Day’ during company time,  
with a charity of their choice and we run a network of 
Community and Social Committees across all of our sites. 
The Community and Social Committees receive central 
funding and support so they can enable our people  
to get involved in national appeals and create a bespoke 
programme of events, activities and fundraising to 
support the things that matter to everyone across  
the business.

Through the StreetWise consortium the 
Group has been working with FiveAI 
and TRL to trial autonomous vehicles 
on the streets of Bromley and Croydon. 
By testing the technology, analysing its 
performance in a complex environment 
with other road users and assessing 
passenger feedback we are gaining 
unique insight that will help to develop 
insurance solutions for new tech 
enabled mobility services. 

The trials which took place throughout 
Autumn 2019 demonstrated how 
technology can be used to build a 
compelling automated, shared mobility 
solution that offers an alternative to the 
urban commuter and helps to reduce 
accident rates and lowers emissions. 

66 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 Sprintathon 
This year’s Sprintathon took the form of a North versus 
South competition where colleagues from our Leeds 
offices and those based in Bromley competed in 
simultaneous sprint marathons to raise the largest 
amount of money for charities Stand Up To Cancer and 
Mind. Through this extraordinary group effort, in which 
over 600 of our people participated, more than £104,000 
was raised. With so many people affected by cancer and 
mental health issues, Sprintathon brings together 
colleagues from across the business to fight for these 
significant causes. 

Mind
Our people have raised over £170,000 for our corporate 
charity partner Mind, since starting our relationship. 
The effort and enthusiasm of our employees in raising 
money is making a profound contribution towards 
running Mind’s Infoline which supports people to access 
the help they need. Our fundraising will enable around 
33,000 more calls or four new Infoline advisers, a 
significant opportunity to help more people.

Million Makers
Direct Line for Business raised funds for The Prince’s Trust 
as part of their Million Makers competition, which sees a 
number of businesses aim to raise £1 million to support 
young people in difficult situations. 

Colleagues faced the challenge of raising as much money 
as possible by setting up an innovative small business 
venture. In a short period of time they turned £1,500 seed 
funding into an impressive £20,468. 

Giving back to society

As a large UK company, we want to play our part in driving 
positive outcomes for society as a whole and we know 
that if we do business in the right way we can achieve this. 
Whether that’s managing tax obligations responsibly, 
working with our local communities to support the things 
that matter to them, investing in training or treating our 
suppliers fairly. 

Tax
We recognise the importance of managing our tax 
obligations responsibly and the Group’s total tax 
contribution is £956.6 million which includes the Group’s 
direct and indirect tax contribution. The diagram below 
reflects the Group’s tax contribution. See the full tax 
contribution note and tax strategy on page 42.

Apprenticeships
A shortage of skills in the Body Repair Industry is making it 
increasingly difficult to attract young talent, impacting the 
sector as a whole. The Group has worked with the British 
Standards Institution and Thatcham to establish ways to 
support smaller body shops and repair centres who do not 
qualify for the apprenticeship levy. This year we’ve funded 
33 new apprenticeships in our external network benefiting 
the industry and our business. 

Social Mobility Pledge
We have taken time to consider how we could enhance 
our Diversity and inclusion strategy with a particular focus 
on promoting social mobility. We are proud to have signed 
the pledge and look forward to further embedding 
employee-led initiatives. 

Suppliers
The Group is a long-standing signatory of the Prompt 
Payment Code which focuses on the requirement to ensure 
fair payment terms for our suppliers and partners. We 
acknowledge the importance of maintaining the highest 
standards of ethical conduct and behaviour in our business 
practices. We engage regularly with stakeholders to continue 
to refine and develop the processes that ensure compliance 
to our regulatory, legislative and social responsibilities. 

Our Ethical Code for Suppliers requires that all our 
suppliers adhere to the core International Labour 
Organisation standards. The Modern Slavery Act 2015 
is incorporated into our risk profiling and specific 
requirements are incorporated in our due diligence and 
assurance processes that align with the legislative 
requirements. We are committed to ensuring that modern 
slavery is not present in our supply chain. 

Our 
customers

Our  
operations

IPT (£398.9m)

Other taxes including 
business rates (£8.4m) 

Irrecoverable VAT (£296.6m)

Employer’s NIC (£39.2m)

Our  
suppliers

VAT (£13.2m)

HM 
Treasury

Society
Public services

Health care

Infrastructure

Welfare

Education

Defence

PAYE NIC (£98.4m)

Our  
people

See pages 42 in the Finance Review 

Corporation  
Tax (£101.9m)

Our  
profit

67

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Planet

Protect our business from the impact 
of climate change and give back more 
to the planet than we take out.

Fundamentally we believe that embracing sustainable 
practices leads to a better corporate culture, more reliable 
products and greater long-term profitability. We have 
long been conscious of our impact on the planet and have 
recently embedded the five sustainability pillars into the 
heart of our business strategy. 

See page 59

Governance

The CEO has overall responsibility for climate change and 
environmental matters. The Chief Risk Officer who leads 
the Risk Function is responsible for overseeing the 
management of climate change-related financial risk to 
the Group and sponsors the ‘Planet’ pillar of the Group’s 
sustainability framework. This includes the Risk Function’s 
work in analysing and stress testing the potential future 
impact of climate change on the business. 

These results are submitted, as part of the Group’s Own 
Risk and Solvency Assessment (“ORSA”), to the Risk 
Management Committee, the Board Risk Committee 
and the Board. 

Our Board Committees oversee the Group’s environmental 
initiatives, climate-related disclosures and investment 
performance and are responsible for both assessing and 
managing climate-related risks and opportunities. 

See page 57

Strategy

The UK is committed to the vision of a sustainable, low 
carbon economy which promotes green growth where 
individuals, businesses and wider society take advantage 
of new opportunities. 

We are committed to playing our part in helping the UK 
become a sustainable, low carbon economy. Our ambition 
is to set a challenging but realistic target to be carbon 
neutral as a business. As part of our journey we aim to 
be TCFD compliant by the end of 2020 and drive change 
across the business by using technology, changing 
behaviours and maximising our investment power as 
a framework. 

We are already making active choices in these three areas 
in order to reduce our carbon footprint.

68 

We have fitted new paint spray booths in three of 
our accident repair centres which is leading to 
operational energy efficiencies. Digital controls are 
allowing for more accuracy when painters are 
managing paint and bake cycles. We also have 
better capability in controlling how much power is 
driving air into the booths meaning we can reduce 
how much gas is used when jobs are not taking 
place. And because we now use automatic air 
recirculation we are using less power to draw in 
outside air. These actions could lead to savings in 
energy of up to 40%. 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 Technology

Investment

We actively choose what we invest in and our objective in 
2019 was to ensure that our holdings in investment grade 
corporate bonds were tilted more towards companies 
with better ESG credentials. We delivered this by 
changing most portfolios to Bloomberg/MSCI ESG 
weighted benchmark indices and adding a new 
investment objective to all relevant guidelines, namely to 
achieve a minimum MSCI ESG rating of ‘A’ for the portfolio.

Our portfolio at a glance:

 – At the end of 2019 100% of the investment-grade 

corporate bond portfolios had an average ESG rating of 
‘A’. This represents 87% of the credit investments in the 
portfolio and 62% of our total investment portfolio.

 – Our investment policy is to encourage asset managers 
to invest in green bonds and at the end of 2019 1.5% of 
our bond portfolio was invested in green bonds, which 
is above the broad market weight.

 – We invest £278 million in infrastructure loans which 

focus heavily on social infrastructure. At the end of 2019 
89% of the portfolio was invested in hospitals, schools 
and other public service buildings.

 – We hold a similar size commercial property portfolio. 

All assets in the portfolio must have an energy efficiency 
certificate of D or better which is one level above the 
government mandated level of E, or a plan and funds 
in place for achieving that level.

Technology is enabling the Group to maximise the 
opportunities to manage our environmental impact.

 – Full digital experience: By providing customers with a 
full digital experience this will reduce the need to post 
and print policy documents.

 – Agile working: Moving towards an agile working 

model is expected to reduce the footprint of the estate, 
require less energy and change the travel patterns 
for employees.

 – Cars of the future: We are enhancing our 

understanding of electric vehicle adoption, including 
pricing risk, rescue products and our repair process. 
We have also invested in partnerships such as 
StreetWise and Move_UK to understand how 
autonomous vehicles and car sharing could reduce 
the number of vehicles on UK roads. 

See page 58

2.1 million

pages of A4 saved in 2019

Behaviours

As a major UK employer, we believe it is important to 
support and encourage behavioural change outside 
and within our business. That’s why we set up a network 
of Environmental Champions who have received 
accredited sustainability training to promote local 
awareness campaigns.

 – Investing in our estate: We’ve continued to invest in 

our estate with new energy efficient boilers, LED lights, 
chillers and air conditioning units delivered across a 
range of sites.

 – Recycling coffee cups: Following the success of our 

recycling partnership with SimplyCups in Bromley we 
have introduced the scheme to our Doncaster, Leeds, 
Manchester and Birmingham sites. In Bromley alone 
we recycled around 130,000 cups in 2019, so we are 
recycling an average of 11,000 cups per month. 
 – Green incentives: We have negotiated a catering 

contract offering a discount for colleagues who bring 
their own reusable cups saving nearly 14,000 
disposable cups. 

 – Plastic free catering solutions: Through our 

partnership with Vegware, which provides fully 
compostable plant-based food containers, cutlery and 
cups, we have decreased waste from our onsite 
catering.

69

WWW.DIRECTLINEGROUP.CO.UKGOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTSUSTAINABILITY – CONTINUED

Risk Management

The Enterprise Risk Management strategy and framework 
sets out our approach to setting risk strategy and for 
managing risks to the strategic objectives and day-to-day 
operations of the business.

Within this, the risk management process is a key element 
in the development and ongoing maintenance of an 
accurate risk profile. The objective of the risk management 
process is to identify, assess, manage and monitor the 
risks that the directorate is exposed to. 

Directorates are expected to follow the requirements set 
out in all applicable risk policies and minimum standards 
and report any notable control weaknesses in the Internal 
Risk and Control Assessment process.

The effects of climate change are wide-ranging, and the 
Group reflects the effects of climate change through the 
drivers of those risks which are defined in the Group Risk 
Taxonomy.

This has the effect of embedding the management of 
climate-related risks in normal processes for managing 
risks across our risk profile. Each directorate is required 
to have a clear understanding of Group risk appetite and 
how it cascades to their directorate, the risks that they 
are exposed to and the potential impacts of these risks.

We have defined the following time horizons for climate-
related issues: 

 – Short (1 to 5 years)
 – Medium (5 to 10 years) 
 – Long (10 years+)

As physical impacts from climate change and associated 
transition to a low carbon economy are likely to be gradual, 
there are limited impacts from physical risks directly 
attributable to climate change included in the financial 
plan. However, we are taking a number of steps to manage 
risks and take advantage of opportunities presented by 
climate change and the transition to a low carbon 
economy. Please see page 57 for further information.

Each year, business areas assess and identify all current 
and developing climate change-related risks and their 
likelihood of materialising either on an inherent or residual 
basis. These are rated using the Impact Classification 
Matrix allowing us to determine the relative significance of 
climate-related risks. 

Weather-related events are modelled using the Group’s 
Internal Economic Capital Model. These catastrophe 
models are regularly reviewed, using the latest scientific 
thinking, to ensure they align to our risk profile and to 
help ensure appropriate pricing. Large weather events are 
mitigated by our use of catastrophe reinsurance. 

98.2%

of total waste recycled

70 

The Group has participated in the PRA’s 2019 
insurance stress test which considered the impact 
of climate change on our business based on three 
hypothetical climate change scenarios:

 – A rapid disorderly transition to a low carbon 

economy

 – A slow more orderly transition that keeps 

global temperatures well within the Paris target 
of 2°C of warming

 – A lack of action leading to warming in excess of 

4°C by the end of the century

The exercise included the consideration of impacts 
to both liabilities (physical risk only) and investments 
(physical and transition risk) and the PRA specified 
high level assumptions for each scenario.

The next stage is for us to adapt these scenarios to 
match better to our own risk profile and use that as a 
basis for future climate change risk analysis, followed 
by the development of our own bespoke scenarios.

Metrics and targets

As part of our TCFD implementation plan we are 
developing our approach to reporting metrics and targets. 
This will include a challenging but realistic carbon neutral 
target for the business, alongside a long-term reporting 
framework, enabling us to track our performance against 
our sustainability strategy, as well as the financial impact 
of climate change-related risks and opportunities. 

We currently target:

 – A 57% reduction in Group-wide emissions and a 30% 
reduction in energy consumption by the end of 2020 
against a 2013 like-for-like baseline. To date, the Group 
has achieved 53% and 29% respectively.

 – As close to 100% of total waste being recycled or 

recovered for energy use. 

We have also achieved the following:

 – Recycling: In 2019 the Group recycled 98.2% of its total 
waste compared to 98% in 2018. Excluding our paper, 
which is 100% recycled, the Group recycled 97.7% of its 
overall waste in 2019 as compared to 82.5% in 2018. 
 – Electricity: Since 2014 we have sourced 100% of our 

electricity from renewable sources.

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 Greenhouse gas emissions (tonnes)1,3

1
1
6
2
2

,

5
1
3
9
1

,

9
9
3
7
1

,

9
6
6
6
1

,

2
3
9
3
1

,

5
1
0
2

6
1
0
2

7
1
0
2

8
1
0
2

9
1
0
2

CO2 Emissions
We take pride in challenging ourselves to reduce 
emissions and energy consumption across the business. 
Being transparent about our energy use is a fundamental 
part of that challenge. 

 – We comply with the Companies Act 2006 (Strategic and 
Directors’ Report) Regulations 2013 and apply the GHG 
Protocol Corporate Accounting and Reporting Standard 
(revised edition) which includes emissions associated 
with electricity consumption using both the Location-
based Scope 2 and Market-based Scope 2 calculation 
methodologies.

 – In 2019 our Scope 1 & 2 GHG emissions total were 13,932 
tonnes meaning that over the last seven years we have 
achieved a 53% reduction in GHG emissions.

 – We also continue to engage with the Carbon Disclosure 

Project (CDP) and received a ‘B’ rating for 2019.

 – We also monitor the intensity metric of emissions per 

£ million of net earned premium and in 2019 this 
improved to 4.7 down from 5.4 for 2018. This is a 
measure of how efficiently insurance products are 
provided and allows us to compare our performance 
year-on-year and against other insurance companies.

Emissions table

Scope 1
Scope 26
Total (Scope 1 & 2)
Intensity metric7
Scope 3
(only transmission & distribution (“T&D”) 
losses from electricity

Total (Scope 1, 2 & 3 T&D losses)
Intensity metric7
Scope 3
(T&D losses from electricity, commuting, 
paper, business travel & waste)8
TOTAL ALL
Intensity metric7

Tonnes of CO2e

20132

2018 (restated)3

2019

Location-based Location-based Market-based4,5 Location-based Market-based

8,429
21,480

29,909
8.5

8,754
7,915

16,669
5.4

8,754
0

8,754
2.8

7,365
6,567

13,932
4.7

7,365
0

7,365
2.5

% change 
(2013 to 2019)5

(13%)
(69%)
(53%)
(45%)

1,774

675

675

558

558

(69%)

31,683
9.0

17,344
5.6

9,429
3.1

14,489
4.9

7,923
2.7

(54%)
(46%)

N/A 2013

17,836

17,836

16,489

16,489

N/A 2013

34,505
11.2

26,590
8.6

30,421
10.2

23,854
8.0

Notes:
1.  Scope 1 and Scope 2 Location-based.
2.  2013 baseline has been calculated using the Scope 2 Location-based methodology.
3.  Historical Scope 1 direct emissions have been restated to include emmissions from leased vehicle mileage previously excluded.
4.  Historical Scope 2 indirect emissions differ from previously reported figures as Scope 2 results have been recalculated to reflect 

the Group’s purchase of low carbon electricity. The Group procures its energy under Green Tariff or Renewable Energy Guarantees or 
Origin scheme. The Renewable Energy Guarantees of Origin purchased are 100% renewable and therefore electricity consumption 
is calculated as zero carbon.

5.  Scope 2 Location-based methodology is used for year-on-year comparisons.
6.  We disclose emissions associated with electricity consumption using both Scope 2 Location-based and Scope 2 Market-based 

methodologies. All total calculations follow GHG protocol.

7.  Intensity metric is calculated using tonnes CO2e divided by £m net earned premium.
8.  Scope 3 total has been expanded for 2018 and 2019 to include a small amount of emissions associated with plug-in hybrid vehicles. 

Scope 3 total for 2019 also includes waste emissions.

71

WWW.DIRECTLINEGROUP.CO.UKGOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTAPPROACH TO ESG AND DISCLOSURE

Long-term success

The Board believes that a business model that is sustainable in the long term is 
key for discharging the responsibility to promote the success of the Group. We 
pride ourselves on a proactive sustainability strategy and the table below shows 
where information can be found in this Annual Report & Accounts containing 
our ESG disclosures, our external ratings, as well as information on how we 
govern and how we think about the future.

Our ESG disclosures

Our external ratings 

Customers

Net promoter score

p.27 and 62

External ratings

Customer complaints

p.27 and 61

Non-financial KPIs

p.27

Our performance is assessed externally by 
Environmental, Social, Governance (ESG) 
rating agencies where we score highly.

People

Employee surveys

Gender pay gap

Pay and living wage

p.63

p.109

p.64

Society

Paying tax

Recycling

p.42 and 67

p.69 and 70

Responsible investing

p.69 and 104

Planet

Emissions

Waste

Climate change and TCFD

Governance

Remuneration

p.71 and 102

p.70 and 102

p.57, 68 to  
71 and 104

p.64 and 106 
to 138

In September 2019 the Group was rated as an ESG 
leader within property and casualty insurance 
ranking first out of 81 companies.

In October 2019, the Group received an A rating 
highlighting our Corporate Governance as a strength 
in the Company’s performance.

Board effectiveness

Auditor fees

Committee structures

p.86

p.96

p.83

The Carbon Disclosure Project is a globally 
recognised platform measuring reporting 
performance and in 2019 the Group received  
a CDP rating of B. 

Non-financial information statement

The cross references below set out where stakeholders can find information in our Strategic report that relates to 
non-financial matters, as required under the new regulations1 on reporting non-financial information.

 – Our business model, pages 24 to 25
 – Non-financial key performance indicators page 27
 – Principal risks and impact on business activity, pages 54 to 55
 – The Company’s employees, pages 63 to 65 and page 102

 – Social matters, pages 66 to 67 and page 103
 – Environmental matters, pages 68 to 71 and page 104
 – Anti-bribery and anti-corruption, page 99
 – Human rights, pages 64 and 103

Note:
1.  The Companies, Partnerships and Groups (Accounts and Non-Financial Reporting) Regulations 2016, SI 2016 No 1245.

72 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 How we govern 

How we think about  
the future

ESG Oversight

Board

The Board oversees all of the Group’s ESG 
activity. It has delegated particular aspects 
of this supervision to its Committees. 

The Remuneration Committee determines 
remuneration for senior management and reviews 
workforce remuneration.

The Corporate Responsibility Committee focuses 
on the Group’s responsibility for the environment, 
the community and the wellbeing and 
engagement of its people.

The Investment Committee considers the 
strategy for incorporating ESG factors into 
the Group’s investment management.

The Board Risk Committee oversees all aspects of 
financial, regulatory and operational risk, including 
the long-term risk to the Group of climate change.

The Audit Committee focuses on sustainability in 
the Group’s financial disclosures.

The Nomination and Governance Committee 
monitors developments in governance and 
investor ESG expectations, as well as being 
responsible for Board succession planning.

More information about the activities of each of 
the Committees can be found in the Committees’ 
reports on pages 93 to 109

We are always looking for new commercial 
opportunities where changing consumer trends and 
expectations are altering the way markets work.

Car sharing is an emerging trend that could have 
wide-ranging implications for insurers. In the future 
people may want to use products and services 
periodically, rather than making a big outlay in 
spending. It is part of a broader desire for products 
that are easy to use, easy to access and ultimately 
personal to individual needs. That’s why this year we 
signed up to two new partnerships because we 
recognise that subscription-based services could alter 
the way insurance models work:

 – Drover has created a new way to “own” a car 

by providing individuals and private hire drivers 
with flexible vehicle subscriptions where users 
pay a recurring fee for the right to use a car 
with insurance, maintenance, tax, MOT and 
breakdown cover.

 – YouMe.Car has launched a Car Share scheme where 
a customer accesses a brand new car at minimal 
cost and then shares the vehicle between a self-
selected community of friends and neighbours who 
can hire the car via an app and pay for the number 
of hours hired.

Providing the insurance for these two exciting 
partnerships enables us to learn more about car 
ownership models and what consumers want and need.

Statement of the Directors in respect  
of the Strategic report
The Board reviewed and approved the Strategic report 
on pages 1 to 73 on 2 March 2020. 

PENNY JAMES
CHIEF EXECUTIVE OFFICER

TIM HARRIS
CHIEF FINANCIAL OFFICER

2 March 2020

2 March 2020

By order of the Board 

73

WWW.DIRECTLINEGROUP.CO.UKGOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTCHAIRMAN’S INTRODUCTION

Our Governance

Direct Line’s purpose-based 
culture is the foundation for 
delivering long-term 
sustainability. 

MIKE BIGGS
CHAIRMAN

Dear shareholders and 
other stakeholders,
On behalf of the Board, I am pleased to present the 
Corporate Governance report for the year ended 31 
December 2019.

Your Board is committed to underpinning all of the 
Group’s activities with the highest standards of corporate 
governance. This section of our Annual Report explains 
how your Board seeks to ensure that we have effective 
corporate governance in place to help support the 
creation of long-term sustainable value for our 
shareholders and other stakeholders.

The Board endorses the UK Corporate Governance Code 
2018 (the “Code”), which applied to our 2019 financial year, 
and the related Guidance on Board Effectiveness. We seek 
to ensure that our governance framework remains aligned 
with best practice, consistent with the Code. During the 
year, the Nomination Committee changed its name to 
the Nomination and Governance Committee and is now 
responsible for monitoring governance matters 
throughout the Group. You can find information on the 
work of the Nomination and Governance Committee on 
pages 100 and 101. 

Sustainability is at the heart of how we think about our 
business. We have always been conscious of our broader 
role in society, including improving road safety, creating 
an inclusive environment that encourages diversity 
of experience and background, and giving something 
back to our local communities. Further information on 
our sustainable business model can be found in the 
Strategic report. 

There is a duty, enshrined in the Companies Act 2006, 
for your Directors to act in the way each of us considers, 
in good faith, would be most likely to promote the success 
of the Company for the benefit of its members as a whole, 

having regard to various matters identified in the 
legislation. In this Annual Report we have detailed 
the stakeholder and other issues which the Directors 
considered when discharging this duty throughout 
the year. Our formal statement in relation to section 172 
of the Companies Act 2006 appears on page 60. 

I would like to thank you for your support and look forward 
to discussing the Group’s progress with you at our 
forthcoming AGM on 14 May 2020.

Purpose, culture and values

The Board believes that the Group’s purpose-based culture 
is the foundation for delivering long-term sustainability.

The Board recognises the importance of its role in 
setting the tone of the Group’s culture and embedding it 
throughout the Group. The Board aims to foster an open 
and collaborative culture based on the vision and purpose 
adopted during the year, supporting decisions that are 
best for our shareholders, whilst having regard to the 
interests of our other stakeholders. Our vision, purpose, 
values and Code of Business Conduct are central to the 
Group’s culture. We encourage our people to be curious, 
to be aligned on outcomes, to build trust, encourage 
simplicity, empower their teams and continually test, 
learn and adapt. 

Communication with our shareholders and other 
stakeholders is extremely important to us. By maintaining 
dialogue with you we aim to ensure that your views are 
considered and our objectives are understood. 

Board changes

Penny James, who was serving as our CFO, replaced Paul 
Geddes as CEO at the conclusion of the 2019 AGM, at 
which point Paul stepped down from the Board. Clare 
Thompson, who served as a NED for more than six years, 
also stepped down from the Board at the conclusion of 

74 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 OUR VALUES

Do the  
right thing

Aim higher

Take 
ownership

Say it like  
it is

Work 
together

Bring all of 
yourself to 
work

Build sustainable outcomes not 
processes. Think commercially and 
choose the right path for our 
customers, our people and wider 
stakeholders.

Be ambitious to achieve even better 
results. Have confidence, innovate 
and try new things. Embrace change 
to deliver for each other, our 
customers and our shareholders.

Own our success by getting things 
done. Take the initiative and be 
accountable. Be curious and own 
your development and performance.

Challenge drives progress. Your input
matters so have the courage to say 
what you think and the patience to 
listen to others. Keep it simple and 
customer focused.

Nobody has all the answers. 
Collaborate and draw upon the 
diverse skills across our business. 
Trust each other and focus on 
customer outcomes to beat our 
competitors.
Diversity delivers better outcomes. 
Be the real you and celebrate 
difference. Respect others, have fun 
and make this a great place to be.

the 2019 AGM and Mike Holliday-Williams, who served as 
Managing Director, Personal Lines, stepped down as a 
Director on 30 June 2019. 

On 16 September 2019, we announced the appointment 
of Tim Harris, who joined the Board as CFO on 1 October 
2019. Further information on the process culminating in 
Tim’s appointment can be found in the Nomination and 
Governance Committee report on page 100. 

The Board recognises the benefit of recruiting leaders 
who live the Group’s culture and values and represent 
a diversity of gender, ethnicity, cognitive strengths and 
socio-economic, educational and professional backgrounds.

The Nomination and Governance Committee continues 
to review succession plans both for the Board and at 
executive level each year. Further information on our 
diversity policy, our approach to succession planning 
and Board appointments can be found in its report.

Committees at least every three years. In 2019, Robert 
Goffee, Professor of Organisational Behaviour at the 
London Business School, facilitated the Board and its 
Committees’ effectiveness review. The review focused on 
the Board’s role and composition; the relevance, flow and 
quality of information, and the NEDs’ balance of 
knowledge, skills and expertise. 

As part of the annual evaluation process, all NEDs were 
assessed as being independent and able to provide a 
valuable and effective contribution to the Board. 
Suggestions for further improving effectiveness that were 
raised during the review process have been taken into 
consideration by the Board. Further details can be found 
on page 86.

Remuneration

The Board has delegated to the Remuneration Committee 
responsibility for the remuneration arrangements for the 
Chairman, Executive Directors and senior management.  
The Remuneration Committee also reviews workforce 
remuneration and related policies and the alignment of 
incentives and rewards with the Group’s culture. 

The Group’s remuneration policy was last approved at the 
2017 AGM and the current policy has remained in place for 
three years. In accordance with legislation, we will submit 
a new policy for shareholder approval at the upcoming 
AGM on 14 May 2020. The Chair of the Remuneration 
Committee has consulted our major shareholders on 
our proposed Directors’ Remuneration Policy on which 
shareholders will be given the opportunity to vote at the 
2020 AGM. 

Further details on the proposed changes to the Directors’ 
Remuneration Policy and the work of the Remuneration 
Committee can be found in the Directors’ remuneration 
report which begins on page 106.

Annual General Meeting

Direct Line Insurance Group plc’s 2020 AGM will be held 
on Thursday 14 May 2020 at 11am. Full details of the venue 
and the resolutions to be proposed to our shareholders 
can be found in the Notice of AGM which will be made 
available on our corporate website.

The outcome of the resolutions put to the AGM, including 
poll results detailing votes for, against and withheld, will 
be published on the London Stock Exchange’s and the 
Company’s websites once the AGM has concluded.

Yours sincerely,

MIKE BIGGS
CHAIRMAN

Effectiveness and evaluation

Our Code of Business Conduct

As Chairman, one of my principal objectives is to guide 
and develop an effective Board which is able to support 
our executives in executing an ambitious strategy for 
the benefit of our shareholders and other stakeholders. 
In accordance with the Code, we conduct external 
evaluations of the effectiveness of the Board and its 

Your Board maintains strong relationships and regular 
interaction with our shareholders and other 
stakeholders. Their continued support for our strategic 
aims is important. Visit www.directlinegroup.co.uk for 
more information.

75

GOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTWWW.DIRECTLINEGROUP.CO.UKBOARD OF DIRECTORS

MIKE BIGGS
CHAIRMAN OF THE BOARD

Appointed: April 2012

Biography

PENNY JAMES
CHIEF EXECUTIVE OFFICER

Appointed: November 2017

Biography

Mike is Chairman of the Nomination and Governance Committee. 
The Board benefits from his extensive experience as a Director and 
Chairman in the insurance industry, which makes him well suited 
to the role of Chairman, enabling him to lead the Board and 
ensure its effectiveness.

Mike’s previous positions include Chairman of Resolution Limited, 
then a FTSE 100 UK life assurance business, Group Finance Director 
and then CEO of Resolution plc. He was also previously Group 
Finance Director of Aviva plc. Mike is an Associate of the Institute 
of Chartered Accountants in England and Wales and has a Masters 
degree in History from the University of Oxford. 

Current external appointments

Mike also serves as Chairman of Close Brothers Group plc and its 
regulated bank, Close Brothers Limited.

Penny was CFO of Direct Line Group until her appointment as CEO 
in May 2019. The Board benefits from Penny’s deep understanding 
of our sector as well as her leadership skills, financial and risk 
expertise, strategic thinking and cultural alignment. As CEO, 
Penny is leading both the delivery of the Group’s short-term 
strategic imperatives, including technological and business 
transformation, and the development of the next stage of our 
strategy of targeting long-term sustainability.

Penny was previously Group Chief Risk Officer and Executive 
Director at Prudential plc, where she was responsible for leading 
risk oversight globally. Before this, she was Director of Group 
Finance at Prudential. Penny was previously Group CFO at Omega 
Insurance Holdings Limited and CFO, UK General Insurance, 
at Zurich Financial Services. She was a NED of Admiral Group plc 
from 2015 to 2017. She is an Associate of the Institute of Chartered 
Accountants in England and Wales. 

Current external appointments

Penny is a member of the Association of British Insurers Board.

DANUTA GRAY
INDEPENDENT NED

Appointed: February 2017

Biography

MARK GREGORY
INDEPENDENT NED

Appointed: March 2018

Biography

Danuta is Chair of the Remuneration Committee. The Board 
benefits from her previous experience as a Chief Executive 
and NED (including two positions as Chairs of Remuneration 
Committees), significant experience in sales, marketing, 
customer services and technology and in leading and changing 
large businesses. 

Danuta was Chairman of Telefónica in Ireland until 2012, having 
previously been its Chief Executive from 2001 to 2010. During her 
nine-year tenure as Chief Executive, she increased the customer 
base from just under 1 million to over 1.7 million. Before working 
at Telefónica, Danuta held various senior positions within BT Group 
from 1984 to 2001. Until 2018, Danuta was a NED and Chairman of 
the Remuneration Committee at both PageGroup plc and Old 
Mutual plc.

Mark is Chair of the Investment Committee. The Board benefits 
from his previous extensive experience and knowledge of the 
financial services sector, particularly in life and general insurance, 
gained through his roles at Legal & General. Additionally, he has a 
detailed understanding of the retail sector and customer service.

Mark previously held the role of Group CFO and Executive Director 
at Legal & General Group plc (“Legal & General”) until 2017. During 
his 19-year career at Legal & General, he held a variety of senior 
roles including CEO of the Savings business, Managing Director 
of the With-Profits business, and Resources and International 
Director. Before joining Legal & General, Mark held senior financial 
and business development roles at ASDA and Kingfisher. Mark is 
an Associate of the Institute of Chartered Accountants in England 
and Wales. 

Current external appointments

Current external appointments

Danuta is Non-Executive Chair of St. Modwen Properties plc. 
She is also SID of Aldermore Group plc and a Non-Executive 
Member of the Defence Board of the UK Ministry of Defence. 

Mark is CEO of Merian Global Investors (UK) Limited.

76 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 JANE HANSON
INDEPENDENT NED

Appointed: December 2011

Biography

TIM HARRIS
CHIEF FINANCIAL OFFICER

Appointed: October 2019

Biography

Jane is Chair of the Board Risk Committee. The Board benefits 
from Jane’s significant experience of risk management, corporate 
governance, internal control and developing and monitoring 
customer and conduct risk frameworks. This experience, as well 
as extensive experience in overseeing IT and transformation 
programmes, makes her well suited to the role of Independent 
NED and Chair of the Board Risk Committee.

Jane spent her early career with KPMG, latterly becoming responsible 
for delivery of corporate governance, internal audit and risk 
management consulting services in the north of England. Jane has 
also held many executive roles, including Director of Audit and Risk 
and Governance Director at Aviva plc. She has a degree in Music from 
the University of York and is a Fellow of the Institute of Chartered 
Accountants in England and Wales. Jane is also a Magistrate. 

Tim joined Direct Line Group as CFO on 1 October 2019. The Board 
benefits from Tim’s many years of experience as a finance director 
in the insurance industry, his detailed knowledge of capital 
markets and his track record of successfully leading finance 
transformation programmes.

Tim was Deputy Chief Executive and Group Finance Director of 
the Royal London Group until July 2019. He joined Royal London 
as Group Finance Director in 2014 and was additionally appointed 
as Deputy Chief Executive in 2018. Before joining Royal London, 
Tim had been Group CFO of Torus Insurance, Deputy Group CFO 
and Chief Capital Officer of Aviva plc and a Partner in the Global 
Capital Markets practice of PricewaterhouseCoopers. Tim is also a 
Fellow of the Institute of Chartered Accountants in England and 
Wales and a Chartered Insurance Practitioner.

Current external appointments

Current external appointments

Jane is a NED of William Hill plc and Chair of Reclaim Fund Ltd. 
She is an Independent Member of the Fairness Committee at 
ReAssure Ltd. Jane is the Honorary Treasurer and a Trustee of the 
Disasters Emergency Committee and has her own financial sector 
consulting business.

Tim is a member of the Association of British Insurers Board and 
is Chair of their Prudential Financial and Taxation Committee.  
He is also a member of the PRA’s Practitioner Panel.

SEBASTIAN JAMES
INDEPENDENT NED

Appointed: August 2014

Biography

FIONA MCBAIN
INDEPENDENT NED

Appointed: September 2018

Biography

Sebastian is Chair of the Corporate Responsibility Committee. The 
Board benefits from Sebastian’s extensive experience in retail and 
consumer practice at large groups, his detailed understanding of the 
UK consumer markets, products and brands as well has his strategic 
and operational experience running Dixons Carphone plc and Boots.

Until 2018, Sebastian was Group Chief Executive of Dixons 
Carphone plc, having previously held the role of Group Chief 
Executive of Dixons Retail plc from 2012. Before this, he was CEO 
of Synergy Insurance Services Limited, a private equity backed 
insurance company, and was previously Strategy Director at 
Mothercare plc. Sebastian has a degree in law from the University 
of Oxford and an MBA from INSEAD. He began his career at 
The Boston Consulting Group. 

The Board benefits from Fiona’s profound knowledge of the 
financial services industry and her previous extensive experience 
as both a business leader and an auditor makes her well suited 
to her role as a member of the Audit and Board Risk Committees.

Fiona has over 30 years’ experience in retail financial services, in 
the industry and as an auditor, in the UK and the USA. She is an 
Associate Member of the Institute of Chartered Accountants in 
England and Wales, qualifying as an accountant early on in her 
career at Arthur Young (now EY). Until January 2019 she was 
Vice-Chairman of Save the Children UK and a Trustee Director of 
the Humanitarian Leadership Academy. Previously, Fiona served 
as CEO of Scottish Friendly Group for 11 years, before which she 
was Scottish Friendly Group’s Finance Director.

Current external appointments

Current external appointments

Sebastian is President and Managing Director of Boots, and Senior 
Vice President of Walgreen Boots Alliance, Inc. He is also a Trustee 
of the Museum of Modern Art Limited.

Fiona is Chair of Scottish Mortgage Investment Trust plc and 
a NED of Dixons Carphone plc. She is also a NED of Monzo 
Bank Limited.

Key for Committee membership

Audit Committee

Corporate Responsibility Committee

Nomination and Governance Committee

Board Risk Committee

Investment Committee

Remuneration Committee

77

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GREGOR STEWART
INDEPENDENT NED

Appointed: March 2018

Biography

DR RICHARD WARD
INDEPENDENT NED AND SID

Appointed: January 2016

Biography

Gregor is Chair of the Audit Committee. The Board benefits 
from his wide-ranging experience of the financial services sector, 
and in particular, significant experience gained in the insurance 
and investment management sectors. His career and experiences 
at Ernst & Young and Lloyds, in particular, make him suitable to 
chair the Audit Committee.

Gregor worked at Ernst & Young for 23 years, including 10 years as 
a partner in the financial services practice. Following his career at 
Ernst & Young, he was Finance Director for the Insurance division 
at Lloyds Banking Group plc, which included Scottish Widows, 
from 2009 to 2012. Gregor is a member of the Institute of Chartered 
Accountants of Scotland.

Current external appointments

Gregor is Chairman of Alliance Trust plc and Chairman of Quilter 
Financial Planning Limited. He is a NED of FNZ Group and 
Chairman of FNZ UK Limited. Gregor is also Honorary Treasurer 
of the charity International Alert.

Richard is the SID. Richard’s previous experience as a Chief 
Executive, a NED and a Chairman makes him well suited to the 
role of SID of the Company. The Board benefits from his experience 
in the insurance industry and his insight into prudential regulation.

Richard was Chief Executive of Lloyd’s of London from 2006 to 
2013. He was Non-Executive Chairman of Brit Syndicates Limited 
and Executive Chairman of Cunningham Lindsey from 2014 to 
2018. He was a NED of Partnership Assurance Group plc, now part 
of Just Group plc, between 2013 and 2016. Before being Chief 
Executive of Lloyd’s of London he was previously Chief Executive, 
later Vice Chairman, of the International Petroleum Exchange, 
rebranded ICE Futures. Before this, he held a range of senior 
positions at British Petroleum and was a research scientist for 
the Science and Engineering Council. Richard was also a NED 
of London Clearing House, a member of the PwC Advisory Board 
and a Board member of the Geneva Association. 

Current external appointments

Richard is Executive Chairman of Specialty at the Ardonagh Group.

78 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 EXECUTIVE COMMITTEE

Penny James chairs the Executive Committee. In addition to Penny James 
and Tim Harris, the Committee comprises the following:

MARK EVANS
MANAGING DIRECTOR,  
MARKETING AND DIGITAL

JONATHAN GREENWOOD
MANAGING DIRECTOR, 
COMMERCIAL

SIMON LINARES
GROUP HUMAN  
RESOURCES DIRECTOR

Joined: 2012

Joined: 2000

Joined: 2014

Experience and qualifications

Experience and qualifications

Experience and qualifications

Mark is responsible for leading the Group’s 
Marketing and Digital functions. Before 
joining the Group, Mark held roles at HSBC, 
118 118 (now 118 118 Money) and Mars Inc. 
He is Chair of the Advertising Association’s 
Front Foot and a NED of LearnEtAl, an 
EdTech digital learning company. Mark is 
also co-founder of the School of Marketing 
which encourages more school children 
to consider a career in Marketing.

Mark is a member of Save the Children’s 
Digital Advisory Board and also a Fellow 
of the Marketing Society.

Jonathan has over 30 years’ experience 
of the insurance industry. He is responsible 
for delivering the Commercial strategy, 
developing customer propositions, 
enhancing the Commercial brands and 
delivering efficiencies within the 
Commercial businesses.

Jonathan was previously Managing 
Director of the Group’s household and life 
businesses. He joined the Group as Product 
and Pricing Director for UK Partnerships. 
Before joining the Group, Jonathan held 
roles at HBOS, MBNA and Pinnacle.

Simon is responsible for leading the 
Group’s HR function, Internal and External 
Communications and Public Affairs.  
He is also responsible for delivering 
the Group’s People and Corporate 
Responsibility strategies. Simon is a Fellow 
of the Chartered Institute of Personnel and 
Development. Simon is retiring from the 
Group in March 2020.

Simon has spent the majority of his career 
as a leader in customer-centric businesses. 
Before moving into HR, Simon held several 
commercial business roles in the fast-
moving consumer goods and financial 
services sectors. 

Simon is a NED of Nottingham Building 
Society and is also a trustee of the KidsOut 
UK charity.

STEVE MADDOCK
CHIEF OPERATING OFFICER

NEIL MANSER
CHIEF STRATEGY OFFICER

Joined: 2010

Joined: 2011

Experience and qualifications

Experience and qualifications

Steve has nearly 30 years’ experience 
of the insurance industry. He is responsible 
for leading the Group’s Claims, 
Information Technology, Information 
Security, Procurement and Business 
Services functions.

Steve’s previous roles include Director 
of Strategic and Technical Claims at RSA, 
Director of Claims and Customer Service 
at Capita, and Director of Operations at 
AMP. Steve is also Chairman of the Motor 
Insurers’ Bureau.

Neil has worked in a number of roles 
within the Group, including Deputy CFO, 
Managing Director of NIG and Director of 
Investor Relations. He is now responsible 
for leading the Group’s corporate strategy.

Neil has extensive industry and capital 
markets experience prior to joining 
the Group having worked in roles at Brit 
Insurance, Merrill Lynch and Fox-Pitt, 
Kelton. He qualified as a Chartered 
Accountant with Ernst & Young (now EY) 
and is an Associate of the Institute of 
Chartered Accountants in England 
and Wales.

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GUS PARK
MANAGING DIRECTOR OF MOTOR, 
PRICING AND UNDERWRITING

KATE SYRED
MANAGING DIRECTOR OF  
HOUSEHOLD, PARTNERSHIPS AND DATA

Joined: 2011

Joined: 2000

Experience and qualifications

Experience and qualifications

Gus is responsible for leading the Group’s 
personal motor business across all brands, 
as well as the Pricing and Underwriting 
function across all consumer products.

Gus joined Direct Line Group as Strategy 
Director before becoming Commercial 
Director for the Group’s motor insurance 
business. Following this he was Managing 
Director of Motor Insurance and Business 
Development.

Gus has over 25 years’ experience in a wide 
range of sectors and roles, having started 
his career as a civil servant for the Home 
Office. After this he moved into strategy 
consulting for the Boston Consulting 
Group and then into retail banking for 
Bradford & Bingley.

Kate is responsible for delivering the 
strategy and developing products for 
the Group’s Home, Pet, Travel, Life and 
Private Businesses as well as leading 
the Partnerships and Data divisions. Kate 
has 20 years’ experience of the insurance 
industry and is Chair of the Group’s 
Diversity Network Alliance.

Previously, Kate was Commercial and 
Marketing Director for Privilege and 
launched Direct Line for Business in 2007. 
Before joining the Group, Kate held roles 
in Calvin Klein Cosmetics, Moore Stephens 
and qualified as a Chartered Accountant 
with the National Audit Office. She is also an 
Associate of the Royal College of Science.

HUMPHREY TOMLINSON
GENERAL COUNSEL

JOSÉ VAZQUEZ
CHIEF RISK OFFICER

Joined: 2011

Joined: 2012

Experience and qualifications

Experience and qualifications

Humphrey has over 30 years’ experience 
as a solicitor. He is responsible for the 
Group Legal function and oversees a range 
of areas of legal advice and services.

Humphrey’s experience includes advising 
on corporate and commercial matters, 
steering corporate transactions in the UK 
and internationally, managing legal risk 
and dealing with corporate governance 
issues. Before joining the Group, Humphrey 
was Group Legal Director at RSA and prior 
to that he was a corporate lawyer with the 
City law firm Ashurst Morris Crisp.

José has over 25 years’ experience of the 
insurance industry. He is responsible for 
the Group’s Risk Management and 
Compliance function and is a Fellow of the 
Institute of Actuaries.

José was previously Global Chief Risk 
Officer and Group Chief Actuary at HSBC 
Insurance. Before joining HSBC, José 
worked for Zurich Insurance, first in its 
London Market Operations, then as Chief 
Actuary International Business Division 
(Asia, Latin America and Africa) and lastly 
as Chief Actuary in the UK.

80 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 CORPORATE GOVERNANCE REPORT

Corporate governance 
report

This report explains the Board’s role and activities, and how corporate 
governance operates throughout the Group.

The UK Corporate Governance Code

The Code set by the Financial Reporting Council (“FRC”) 
applied to the financial year ended 31 December 2019. 
Direct Line Insurance Group plc (the “Company”) 
complied with all of the provisions of the Code throughout 
the financial year and up to the date of this report. 

down from the Board at the conclusion of the 2019 AGM. 
Mike Holliday-Williams who also served during the year 
as Managing Director, Personal Lines stepped down as 
a Director on 30 June 2019. 

Biographical details of the Directors of the Company as 
at the date of this report are set out on pages 76 to 78.

NED Independence 

On behalf of the Board, the Nomination and Governance 
Committee assesses the NEDs’ independence, skills, 
knowledge and experience annually. The Nomination 
and Governance Committee concluded that every current 
NED was independent, continued to contribute effectively, 
and demonstrated they were committed to the role. 
Each current Director will submit themselves for election 
or re-election at the 2020 AGM. 

You can find out more about the activities of the 
Nomination and Governance Committee’s work during 
the year on pages 100 and 101.

Conflicts of interest

The Company’s Articles of Association allow the Board 
to authorise matters where there is, or may be, a conflict 
between the Group’s interests and the direct or indirect 
interests of a Director, or between a Director’s duties to 
the Group and another person. This is in accordance with 
the Companies Act 2006.

Each Director has a duty to avoid conflicts of interest. They 
must declare any conflict of interest that could interfere 
with their ability to act in the Group’s best interests.

The Board has authorised certain potential conflicts 
of interest in this way including in relation to Directors’ 
external directorships and their interests in securities of 
other financial service institutions. Accordingly, the Board 
deals with any actual conflict of interest or duty that might 
arise. This usually would involve making sure a Director 
does not participate in a relevant Board or Committee 
discussion or decision. To do this, the Company Secretary 
maintains a register of conflicts and any conflicts that the 
Board has authorised. The Board reviews this register at 
each scheduled Board meeting to ensure that each 
Director applies independent judgement.

Further details of how the Company applied the Code’s 
principles and complied with its provisions are set out in 
the Strategic report on pages 10 to 13 and 20 to 21, in the 
Corporate Governance report on pages 74 to 92 and in 
the Directors’ remuneration report on pages 106 to 138. 
For more information about the Code, visit the FRC’s 
website at www.frc.org.uk.

The Board

The Board receives regular updates on the views of the 
Company’s shareholders from the Group’s brokers and 
directly from institutional shareholder meetings with 
senior executives and the Chairman. The Board has regard 
to the interests of a range of stakeholders including 
customers, employees and suppliers when agreeing the 
Group’s strategic and financial plans and in all other 
decision-making. Illustrations of the breadth and depth of 
the Board’s regard to stakeholders interests are contained 
in the Sustainability section of the Annual Report on pages 
59 to 71. 

There is a Schedule of Matters Reserved for the Board, 
which contains items reserved to the Board to consider 
and approve, relating to strategy and management, 
material contracts, financial reporting and controls, 
internal controls and risk management, Board 
membership and succession planning, corporate 
governance, structure and capital, and delegation 
of authority.

In addition to the Schedule of Matters Reserved to the 
Board, each Board Committee has written terms of 
reference defining its role and responsibilities. The terms 
of reference of the Board Committees can be found on 
our corporate website. Further details regarding the role 
and activities of the Board and its Committees can be 
found on pages 83 to 105 and the Directors’ remuneration 
report which begins on page 106.

Board composition

As at the date of this report, the Board comprised the 
Chairman, who was independent when appointed to the 
Board; two Executive Directors; and seven independent 
NEDs, including the SID. The current Directors served 
throughout all of 2019, except for Tim Harris who was 
appointed to the Board on 1 October 2019. Paul Geddes, 
our previous CEO and Clare Thompson, NED, stepped 

81

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Meetings

The Board and Board Committees held a number of scheduled meetings in 2019 at which senior executives, external 
advisers and independent advisers were invited to attend and present on business developments and governance 
matters. The Company Secretary attended all Board meetings and he, or his nominated deputy, attended all Board 
Committee meetings. The table below sets out attendance at the scheduled meetings in 20191. Additional Board and 
Committee meetings were convened during the year to discuss ad hoc business development, governance and 
regulatory matters.

Meetings attendance

Audit 
Committee 

Board Risk 
Committee

Corporate  
Responsibility 
Committee

Investment 
Committee

–

–

–
5 of 5
5 of 5
–
3 of 3 
5 of 5
1 of 22

–
–

–
–

–

–

5 of 5

–
–
5 of 5
–
1 of 1
5 of 5

–

–
–

–
–

–

–

–

–
–
3 of 3
3 of 3
– 
–

–

0 of 12
2 of 2

–
–

3 of 3

–

–

–
4 of 4
4 of 4
–
– 
–

–

–
4 of 4

–
–

–

Nomination 
and 
Governance 
Committee

Remuneration 
Committee

5 of 5

4 of 4

5 of 5

–

5 of 5
–
–
–
– 
–

–

–
–

–
–

–

4 of 4
2 of 2
–
4 of 4
– 
–

2 of 2

–
–

–
–

–

Chairman
Mike Biggs

Senior Independent 
Director
Richard Ward

Non-Executive 
Directors
Danuta Gray
Mark Gregory
Jane Hanson
Sebastian James
Fiona McBain 
Gregor Stewart
Clare Thompson

Executive Directors
Paul Geddes
Penny James
Mike Holliday-
Williams
Tim Harris

Executive 
Committee Member 
Simon Linares

Board

9 of 9

8 of 92

9 of 9
9 of 9
9 of 9
9 of 9
5 of 5
9 of 9
4 of 4

4 of 4
9 of 9

5 of 5
2 of 2

–

Notes:
1.  Attendance is expressed as the number of scheduled meetings attended out of the number of such meetings possible or applicable 

for the Director to attend.

2.  Due to other prior commitments, Paul Geddes was unable to attend the March 2019 Corporate Responsibility Committee meeting 
and Clare Thompson was unable to attend the April 2019 Audit Committee meeting. Due to illness, Richard Ward was unable to 
attend the January 2019 Board meeting. Papers were circulated to all Directors before the meetings and those unable to attend could 
raise issues and give comments to the Chairman in advance of the meetings.

82 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019  
 
 
 
 
 
 
 
Structure of the Board, Board Committees and executive management
Pages 83 and 84 summarise the role of the Board, its Committees and the responsibilities of the Chairman, the SID, 
the NEDs, the Executive Directors and the Executive Committee. The Board and Board Committees have unrestricted 
access to management and external advisers to help discharge their responsibilities. The Board and Board Committees are 
satisfied that, in 2019, sufficient, reliable and timely information was received to perform their responsibilities effectively. 
Each Committee plays a vital role in helping the Board to operate efficiently and consider matters appropriately.

Board

Leadership

The Board has clear divisions of 
responsibility and seeks the long-term 
sustainable success of the Group. 
Information on how opportunities and 
risks to the future success of the business 
have been considered and addressed, 
and about the sustainability of the 
Company’s business model, is set out 
in the Strategic report which begins on 
page 1. 

Shareholder and stakeholder 
benefit

The Board organises and directs the 
Group’s affairs in a way that it believes will 
help the Group succeed for the benefit of 
its members as a whole, whilst having 
regard to its stakeholders generally.

More information on how the Board has 
regard for the Group’s wider stakeholders 
and other relevant matters can be found 
on pages 88 to 89.

Operations

The Board supervises the Group’s 
operations, with a view to ensuring they 
are effectively managed, that effective 
controls are in place, and that risks are 
assessed and managed appropriately.

Financial performance

The Board sets the financial plans, annual 
budgets and key performance indicators 
and monitors the Group’s results  
against them.

Strategy

The Board oversees the development  
of the Group’s strategy and monitors 
management’s performance and 
progress against the strategic aims  
and objectives.

Culture

The Board develops and promotes the 
collective vision of the Group’s purpose, 
culture, values and behaviours.

Information and support

The Board accesses assistance and  
advice from the Company Secretary.  
The Board may seek external 
independent professional advice at  
the Company’s expense, if required,  
to discharge its duties. 

Board Committees

The Audit Committee:

 – Monitors the integrity of the Group’s financial statements
 – Oversees and challenges the effectiveness of the Group’s 

systems of financial and other controls

 – Monitors the work and effectiveness of the Group’s internal and 

external auditors and actuaries

 – Oversees the Group’s financial and non-financial disclosures, 

including any climate-related financial disclosures

The Board Risk Committee:

 – Provides oversight and advice to the Board in relation to current 
and emerging risk exposures of the Group and the future risk 
strategy, including determination of risk appetite and tolerance

 – Reviews and approves various formal reporting requirements 

and promotes a risk aware culture within the Group

 – Oversees all aspects of financial, regulatory and operational risk, 
including the long-term risk to the Group of climate change

The Remuneration Committee:

 – Sets and oversees how the Group implements its  

remuneration policy

 – Oversees the level and structure of remuneration arrangements 

for senior executives, approves share incentive plans, and 
recommends them to the Board and shareholders

 – Reviews workforce remuneration and related policies and the 

alignment of incentives and rewards with culture

The Nomination and Governance Committee:

 – Reviews the Board’s structure, size, composition, and balance  

of skills, experience, independence, and knowledge  
of the Group

 – Leads the process for Board appointments and makes 

recommendations to the Board

 – Ensures plans are in place for orderly succession to both the 
Board and, oversees executive succession planning at a high 
level to ensure the development of a diverse senior 
management talent pipeline

 – Oversees and monitors the corporate governance framework  

of the Group

 – Monitors developments in governance and investor 

ESG expectations

The Corporate Responsibility Committee:

 – Provides oversight and advice on how the Group conducts  
its business responsibly, including matters relating to the 
environment, employee engagement and wellbeing, 
community involvement, ethics and diversity

 – Monitors the progress of the Group’s environmental initiatives 
and agrees the targets for reducing energy consumption and 
greenhouse gas emissions

The Investment Committee:

 – Provides oversight of the Group’s investment strategy
 – Oversees the management and performance of the Group’s 

investment portfolio

83

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Board and executive management roles
Each Director brings different skills, experience and knowledge to the Company, with the NEDs contributing 
additional independent thought and judgement. Depending on business needs, the NEDs and the Chairman 
commit at least three days a month and three days a week respectively to discharging their duties effectively in 
accordance with their letters of appointment.

The Chairman

The SID

The NEDs

 – Challenge management 

in an objective and 
constructive manner
 – Use their wider business 

experience to help develop 
the Group’s strategy

 – Acts as a sounding board 
for the Chairman and an 
intermediary for the other 
Directors when necessary
 – Is available to shareholders 
if they have any concerns 
they cannot resolve through 
normal channels

 – Leads the Chairman’s 

performance evaluation 
annually

 – Guides, develops and leads 

the Board

 – Plans and manages the 

Board’s business

 – Ensures the Directors 

receive accurate, timely 
and clear information

 – Has an individual role profile 
agreed by the Board, as does 
the CEO. These profiles clearly 
define their respective roles 
and responsibilities and 
ensure that no one person 
has unlimited powers of 
decision-making

Executive Directors 

The CEO and CFO are the members of the Board with delegated responsibility for the day-to-day operation of 
the Group and delivering its strategy. The CEO delegates certain elements of her authority to Executive 
Committee members to help ensure that senior executives are accountable and responsible for managing 
their business and functions. 

The Executive Committee

The Executive Committee is the principal management committee that helps the CEO manage the Group’s 
operations. It helps the CEO:

 – Set performance targets
 – Implement Group strategy
 – Monitor key objectives and commercial plans to help achieve the Group’s targets
 – Evaluate new business initiatives and opportunities

Chief  
Financial  
Officer

Chief  
Strategy  
Officer

Chief  
Operating  
Officer

Managing 
Director of Motor, 
Pricing and 
Underwriting

Managing 
Director of 
Marketing and 
Digital

Managing 
Director of 
Household, 
Partnerships  
and Data

Managing 
Director, 
Commercial

Human  
Resources  
Director

General  
Counsel

Chief  
Risk  
Officer

Biographical details of the Directors and Executive Committee members are shown on pages 76 to 80

84 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 Board meetings and activity in 2019

The activities undertaken by the Board in 2019 were 
intended to help promote the long-term success of 
the Company. Scheduled Board meetings (set out 
on the timeline on pages 86 and 87) focused on four 
main themes:

Strategy and execution, including: approving and 
overseeing the Group’s key strategic targets and 
monitoring the Group’s performance against those 
targets; reviewing customer experience and trends and 
monitoring the Group’s performance against external 
brand metrics; reviewing and approving key projects 
aimed at developing the business or rationalising costs; 
considering growth opportunities; and reviewing the 
individual strategy of key business lines.

Financial performance and investor relations, including: 
setting financial plans, annual budgets and key 
performance indicators, and monitoring the Group’s 
results against them; considering the Group’s reserving 
position; approving the Solvency II narrative reports; 
approving financial results for publication; approving 
main reinsurance arrangements and motor reinsurance 
renewals; considering the Group’s share buyback 
programme announced on 3 March 2020; and reviewing 
broker reports on the Group, alongside feedback from 
investor meetings.

Risk management, regulatory and other related 
governance, including: reviewing and agreeing the 
Group’s Policies; setting risk appetites; approving the 
ORSA; reviewing the Group’s Solvency II partial internal 
model; seeking to ensure that the Group complies with 
its regulatory requirements; reviewing the Group’s 
solvency position and forecast; and reviewing the Group’s 
ESG initiatives.

Board and Board Committee governance, including: 
receiving reports from the Board’s Committees; updating 
the Schedule of Matters Reserved for the Board; updating 
terms of reference for the Board Committees; receiving 
corporate governance updates; succession planning; 
implementing an annual review of the Board’s and Board 
Committees’ effectiveness; approving the Company’s 
Code of Business Conduct and conducting an annual 
review of the Group’s governance framework.

The co-ordination of the Board meeting content is 
managed by the Chairman and supported by the CEO 
and Company Secretary.

In addition to routine business, the Board sets aside time 
each year outside the annual Board calendar to hold a 
strategy day giving the Directors the opportunity to focus 
solely on strategic matters. In June 2019, the Board held 
a session offsite to set and monitor progress against the 
Group’s strategy and to discuss the Group’s long-term 
sustainability and its future opportunities as well as the 
evolution of the insurance industry. 

In 2019, NED visits to operational business units in London, 
Glasgow, Bromley and Doncaster were arranged to meet 
a number of functions to better understand how the 
business operates. Members of the Board also visited 
operational teams in Hyderabad, New Delhi and Mumbai 
in India.

The CEO and CFO spend a considerable amount of time 
with the different business areas ensuring that the Board’s 
aims are being correctly disseminated throughout the 
Group. The NEDs meet with key management outside 
the Board and Committee meetings to obtain a wider 
view of the Group’s activities. On a rotational basis, 
the NEDs attend meetings of the Group’s Employee 
Representative Body (“ERB”) to engage with staff and 
report views of our people back to the Board. Further 
information on the Board’s interaction with the ERB can 
be found on page 89. 

Board induction and training
All new Directors appointed to the Board undertake an 
induction programme aimed at ensuring they develop an 
understanding and awareness of our businesses, people 
and processes, and of their roles and responsibilities as 
Directors of the Company. The programmes are tailored 
to suit each Director and include provision of relevant 
current and historical information about the Company 
and the Group; visits to operations around the Group; 
induction briefings from Group functions; and one-to-one 
meetings with Board members, senior management and 
the Company’s advisers. Tim Harris, who joined the Board 
as CFO in October 2019, completed his induction 
programme following his appointment. Tim’s induction 
included meetings with Board members and members 
of senior management and visits to the Group’s operations 
to gain a more detailed understanding of our businesses. 

The Board is committed to the training and development 
of Directors to improve their knowledge about the 
business and the regulatory environment in which it 
operates. The Company Secretary is responsible for 
helping the Chairman identify and organise training for 
the Directors which is tailored to individual needs.

The Company Secretary maintained the training agenda 
for the Board and its Committees during the year. Training 
topics during the year included competition law, the senior 
managers and certification regime, the IT transformation 
programme, data privacy, cyber and operational resilience 
and the Internal Economic Capital Model.

In addition, a series of deep dives into the Group’s business 
areas took place during the year to deepen each Director’s 
knowledge of the business and provide oversight at Board 
and Committee level.

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Board meetings and activity in 2019

B

Key
  Board meetings
Strategy day

S

N

NED ERB attendance

BU

 Business unit visits 
by Board members

Jan

I

T

B

Feb

BU

T

B

March 

April

May

June

July

August

September

October

November

December

T

B

N

B

M

S

B

Board and Committee effectiveness review
In accordance with the Code, the Board conducts a 
thorough annual review of the effectiveness of the 
performance of the Board, its committees, the Chairman 
and individual Directors, with the input of an external 
facilitator at least once every three years. In 2019, the 
Nomination and Governance Committee recommended 
that an independent Board effectiveness review be 
facilitated by Robert Goffee, Professor of Organisational 
Behaviour at the London Business School, who has no 
other connection with the Company or any Director. 
Professor Goffee, who also conducted the Board and 
committee effectiveness review in 2016, agreed the 
process with the Chairman and the Company Secretary.

The effectiveness review was based on the completion of 
a questionnaire which covered a range of topics including: 
the composition and diversity of the Board, leadership 
and culture and how effectively the Board works together 
to achieve objectives of the Group. In addition to the 
members of the Board, regular attendees of the Board 
and/or committee meetings were invited to complete 
the questionnaire. 

Professor Goffee conducted one-to-one interviews with 
Board members and regular attendees to discuss their 
views on the effectiveness of the Board and its six 
committees, and the contributions to proceedings 
made by Directors and others, to provide wider context 
for, and clarification of the results of, the questionnaire. 

The final report was presented to the Board and its 
committees in January 2020. Observations about 
individual Directors’ contributions assisted the Chairman 
in his reviews of Directors’ performance and the SID in 
the review of the Chairman’s performance, on which he 
consulted in advance with other Board members. 

Based on the responses to the questionnaire and resulting 
reports, the Directors are satisfied that the Board and 
its committees operated effectively in 2019 and there 
has been progress in areas for potential improvement 
identified in 2018. 

The Board and its committees were regarded by 
participants in the review to benefit from effective 
leadership and to have clear remits and access to 
appropriate resources. Opportunities were identified, 
as a result of the review, for fine-tuning the information 
provided to the Board, refining the NED induction 
programme, refocusing the Corporate Responsibility 
Committee’s supervision of the increasingly important 
sustainability agenda and drawing on individual NEDs’ 

experience to support management in its substantial 
transformational execution agenda. It was proposed 
to renew a programme of visits by the Board as a whole, 
and by smaller groups of NEDs, to the Group’s various 
operational sites to foster interaction between the Board 
and employees; and to create further opportunities for 
NEDs to engage with the newer members of the 
Executive Committee and the wider management team.

The Nomination and Governance Committee regularly 
considers the Group’s short- and medium-term strategic 
challenges to assess the collective skills and experience 
needed by the Board to support and challenge 
management. Some suggestions for further 
strengthening the membership of some of the Board’s 
committees were made in the course of the 2019 
effectiveness review and these will be taken into account 
as the Board’s composition is refreshed in 2020 and 2021.

Culture
The Board recognises that culture and capability are key 
enablers for achieving the Group’s strategic objectives 
and encourages an open and inclusive culture and an 
environment in which people can be themselves. 

During the year the Board championed the Group’s 
culture through:

 – Assessing and monitoring culture and satisfying itself 

that the Group’s purpose, values and strategy are 
aligned with its culture.

 – Reviewing and updating the Code of Business Conduct 

to ensure that it reflects the Group’s purpose and 
sustainability strategy.

 – Reviewing means for the workforce to raise concerns 

in confidence and, if they wish, anonymously 
(“whistleblowing”). Further details on the Group’s 
whistleblowing arrangements can be found on page 99.
 – Seeking feedback from our people through the annual 

‘DiaLoGue Survey’, a tool to measure engagement, 
which this year included questions on inclusivity and 
culture. We believe that promoting an open and 
collaborative culture helped result in Direct Line Group 
being named as the 3rd Best Big Company to work for 
by The Sunday Times in February 2019.

 – NEDs’ attendance at ERB meetings to encourage 

effective engagement between employees and the 
Board. Further information on the Board’s interaction 
with the ERB is disclosed later in this report.

 – Investing in and rewarding our workforce. During the 
year, we continued to review our pay budget focusing 
specifically on those in lower paid roles. We increased 

86 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019  
Jan

Feb

March 

April

May

June

July

August

September

October

November

December

I

Induction

T

Board training

M

  Annual general meeting

BU

T

B

BU

T

B

I

BU

B

N

T

B

minimum salaries across the Group from £18,000 to 
£19,000, dependent on contracted hours. These 
colleagues received a pay increase of approximately 5.6%.

 – Supporting the Strategic Leadership Development 
Programme, the aim of which is to create a pipeline 
of diverse talent for development into future senior leaders.

 – Enabling our employees to benefit from the Group’s 
success. All eligible employees can participate in the 
Group’s Buy As You Earn (“BAYE”) Plan which provides 
a cost-effective way for all employees to acquire shares 
in the Company.

 – Supporting management’s emphasis on employee 
wellbeing, including mental health awareness and 
financial wellbeing.

Approach to diversity and inclusion
The Board and executive management are committed to 
ensuring that diversity is promoted across all areas of the 
Group and that everyone is treated fairly, irrespective of 
their racial or ethnic origin, gender, age, disability, belief 
or sexual orientation, religion, or educational or 
professional background. There is a Board-approved 
diversity policy and progress has been made in 
embedding principles and practices to promote diversity 
across the Group and to champion the benefits of a 
diverse and inclusive workforce.

The principles and practices set by the Board and the 
progress made with the diversity of the Board include:

1. Maintaining at least 30% female representation on the 
Board

The Board aims to maintain female representation of at 
least 30% and remains committed to seeking to improve 
further its position on gender diversity when appropriate 
opportunities arise. The Board will continue to appoint 
the most appropriate candidates based on knowledge, 
skills, experience and, where necessary, independence. 
As at the date of this report, female representation on 
the Board was 40% which exceeds the target set in Lord 
Davies’ Women on Boards Review Five Year Summary 
to be achieved by 2020 and achieves the Hampton-
Alexander Review’s recommendation for a minimum 
of 33% of women’s representation on boards by 2020.

2. Engaging executive search firms who have signed up 
to the Voluntary Code of Conduct for Executive Search 
Firms on gender diversity and best practice

In its search for candidates, the Board aims to only engage 
with executive search firms who are signatories to the 
Voluntary Code of Conduct for Executive Search Firms as 
recommended by Lord Davies. 

During the year, the Nomination and Governance Committee 
worked closely with Egon Zehnder which culminated in the 
appointment of Tim Harris as CFO with effect from 1 October 
2019. Egon Zehnder is a signatory to the Voluntary Code of 
Conduct for Executive Search Firms and has no other 
connection to the Company or any Director.

Senior management gender diversity
The Board remains committed to ensuring that high-
performing women from within the business and from 
a variety of backgrounds, who have the requisite skills, 
are given the opportunity to progress their career internally.

The Group is a signatory to the Women in Finance Charter 
which aspires to see gender balance at all levels across 
financial services firms. The Group aimed to increase female 
representation at senior management level to 30% by the 
end of the year and as at 31 December 2019, 31% of the 
Group’s senior leadership positions were held by women. 

The Board continues to support Group-wide diversity 
initiatives, including succession planning programmes, 
to broaden and strengthen female talent at middle 
management level. Other key 2019 gender diversity 
initiatives included: the promotion of flexible working; a 
partnership with the EveryWoman network which helps 
organisations enhance the potential of female talent; and 
mentoring schemes and associated development 
programmes for high-potential female candidates.

Additional 2019 diversity initiatives
The Board acknowledges that diversity includes but is not 
limited to gender and aims to increase demographic and 
philosophical differences at Board level and throughout 
the Group.

The Board advocates the importance of cultural and ethnic 
diversity and aims to increase the ethnic diversity across the 
Group including at Board and senior management level. The 
Board and senior management continue to support the DNA 
network which champions diversity and inclusion within our 
organisation through strands relating to generational divide, 
unconscious bias, belief, Black, Asian and minority ethnics, 
gender, sexual orientation, disability, working families and 
neuro-diversity.

The Board has oversight of diversity initiatives carried out 
through the remit of the Corporate Responsibility 
Committee. Further details on diversity initiatives can be 
found in the Strategic report and in the Corporate 
Responsibility Committee report.

Further information regarding the Group’s approach to 
diversity including the process for Board appointments and 
reappointments can be found in the Nomination and 
Governance Committee report.

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CORPORATE GOVERNANCE REPORT – CONTINUED

Shareholder and Stakeholder relations
The Group’s five-pillar sustainability strategy, endorsed by the Board, aims to foster the highest standards of ESG 
practice and to deliver long-term sustainability for all of our stakeholders. In taking decisions, the Directors carefully 
consider the balance of interests of the stakeholders who might be affected and any impact on the environment and 
the Group’s reputation.

Examples of stakeholder matters to which the directors have had regard and, where relevant, the effect of their 
considerations on principal decisions taken by the Board and the Company during 2019 are set out in the table below.

Our Shareholders
The Board believes that 
engagement with the 
Company’s shareholders is 
vital to the Group’s success. 
The Board engages with 
investors to communicate 
its strategy, provide updates 
on performance and receive 
regular feedback.

 – The Board continues to engage with our investors and private shareholders through 
reports, announcements and presentations available on our corporate website. The 
AGM provides the Board with the opportunity to receive valuable feedback and 
understand the views of all shareholders. 

 – In November 2019, the Group held its first Capital Markets Day at our contact centre 
in Doncaster. The Executive Directors and members of the Executive Committee 
communicated the Group’s purpose, strategy and medium-term targets to our 
shareholders and stakeholders. More information about our 2019 Capital Markets 
Day can be found on the Group’s corporate website. 

 – Our Executive Directors host conference calls for analysts following announcements 
of the Company’s results. In 2019, the Chairman met some of the Company’s major 
shareholders to discuss their views on the Group’s governance arrangements and 
performance against the Company’s strategy. The Chair of the Remuneration 
Committee consulted with our major shareholders and governance analysts on our 
proposed Directors’ remuneration policy, further details of which are on pages 107, 
128-133 and 137.

 – As announced on 3 March 2020 and, in line with our capital management approach 

of growing the regular dividend in line with business growth and distributing 
surplus capital, we will be returning up to £150 million of surplus capital through a 
share buyback programme. Further details on the buyback programme, which aims 
to improve shareholder value, can be found on page 36.

Our Customers 
We put our customers at 
the heart of everything we 
do. The Board believes that 
the Company’s long-term 
sustainability is driven by 
understanding customers’ 
needs and acting in their 
best interests.

Our People
The Board encourages a 
culture that celebrates 
difference and seeks to 
empower people so that 
they can thrive.

 – The Board monitors customer engagement by receiving a customer and conduct 

report at each of its scheduled meetings and focused, during 2019, on improvements 
in pricing transparency and customer purchasing and claims experiences.

 – Metrics relating to customer experience remain an important element of the targets 

for the Annual Incentive Plan for Executive Directors and other senior managers.

 – The Capital Markets Day in November 2019 championed our customer centricity and 

enabled investors and analysts to see how investments in technology and staff 
training are supporting our customer experience.

 – The Group relies on the engagement and enthusiasm of its talented people. The 
Board and senior management focus regularly on diversity and inclusion and the 
wellbeing, including mental health and financial wellbeing, of employees. The Group 
encourages employees to become shareholders by participating in the BAYE Plan 
and has launched a new employee benefit to assist staff with managing their 
finances effectively.

88 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 Our People (continued)

Our Society
The Board is conscious of 
the Group’s wider role in 
society and of the 
importance of supporting 
the local communities on 
which our business 
depends.

Our Planet
We are aware that vital 
action is needed to address 
climate change. Our 
‘Reduce, Reuse, Recycle’ 
strategy guides the Group 
in meeting our objectives to 
reduce the Group’s 
environmental impact.

Our Suppliers 
We aim to maintain the 
highest possible standards 
of integrity in business 
relationships with suppliers 
and partners.

 – We welcome the 2018 Code which places a greater emphasis on areas such as the 
Board’s engagement with the workforce. During the year, the Board continued to 
engage with our formal workforce advisory panel, the ERB, with NEDs attending 
sessions on a rotational basis. Throughout 2019, topics discussed at ERB meetings 
included the possible effects of Brexit, customer experience, the regulatory 
landscape and updates on the CEO and CFO selection processes. In April 2019, 
members of the Board, the strategic leadership team and approximately 180 ERB 
representatives from across the business attended the ERB’s annual conference. At 
the conference, ERB representatives were given business updates by members of 
the Executive Committee and had the opportunity to voice their opinions. NEDs 
attending the conference engaged with employees and shared output from the 
event with the Board.

 – NEDs also visited the Group’s operations in Doncaster, India, Glasgow and other 
sites, meeting colleagues in a number of functions including IT transformation, 
security operations, sales and claims.

 – Each year, the Board reviews and approves the Group’s Code of Business Conduct, 
which provides guidance to our people on the high standards of professional and 
ethical conduct expected of them.

 – The Board, through the Corporate Responsibility Committee, receives regular 
updates on the Group’s support for the charity, Mind, and the activities of the 
Group’s Community and Social Committees, which enable our people to contribute 
to, and engage with, the communities in which we operate by organising 
independent events. The Corporate Responsibility Committee supports the Board in 
these areas by helping the Group to conduct its business in a responsible manner 
which includes environmental, social and ethical manners. 

 – The Group continues to engage with important road safety partners including, road 
safety charity Brake and the Parliamentary Advisory Council for Transport Safety. 
Further information on how we improve outcomes for society and the communities 
we serve can be found on pages 66 and 67.

 – The Group is conscious of the risks and opportunities of climate change, including 
the impact of the business on the environment and potential risks to the business 
from climate change. This Annual Report contains disclosures which aim to comply 
with the recommendations of the TCFD by the end of 2020. During the year, the 
CRO was appointed as the Senior Management Function-holder with responsibility 
for the Our Planet pillar of the Group’s sustainability strategy.

 – The Group publishes its energy and carbon emissions reduction targets and 

encourages employees to participate in initiatives aimed at reducing the impact of 
the business on the environment, including travel-free weeks and recycling 
programmes.

 – The Group relies on certain key strategic suppliers and a large number of other 

suppliers to conduct its business. During the year, the Board carried out a deep dive 
into the management of the Group’s supply chain, focusing on issues including 
modern slavery, sustainability and prompt payment. The Board received in-depth 
updates on the relationship with strategic suppliers in the context of reports on the 
Group’s technology transformation programmes.

 – The Group is committed to the highest standards of integrity in its relationships with 

suppliers and partners and is a long-standing signatory of the Prompt Payment 
Code. During the financial year, the Group remained committed to prompt payment 
terms to ensure fair payment practices. 

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Governance framework  
and structure
The Board oversees the system of governance in operation 
throughout the Group. This includes a robust system of 
internal controls and a sound risk management 
framework. The Board has established a risk management 
model that separates the Group’s risk management 
responsibilities into three lines of defence. An explanation 
of these responsibilities can be found on page 52.

The Group’s governance framework is detailed in the 
Group’s High Level Control and System of Governance 
Framework document. This document details how the 
Group meets Solvency II and the Prudential Regulation 
Authority (“PRA”) requirements to identify Key Functions 
and to have and maintain a Responsibilities Map in 
respect of the PRA and Financial Conduct Authority’s 
(“FCA”) Senior Managers and Certification Regime 
requirements. The Board reviews this document annually.

The core elements of the governance framework are the:

 – Matters Reserved to the Board and the Board 

Committees’ Terms of Reference;

 – High Level Control and System of Governance 

Framework document;

 – Risk appetite statements, which are described on 

page 52;

 – Enterprise Risk Management Strategy and Framework, 

which is described on page 53;

 – Group policies, which address specific risk areas, 

are aligned to the Group’s risk appetite, and inform the 
business how it needs to conduct its activities to remain 
within risk appetite; and

 – Minimum Standards, which interpret the Group policies 
into a set of requirements that can be implemented 
throughout the Group.

The diagram below summarises the split of responsibilities for the different parts of the Group’s governance framework.

The Board approves

the High Level Control 
and System of Governance 
Framework, overarching risk 
appetite statements and Group 
policies following review by 
the Board Risk Committee.

Matters Reserved 
to the Board 
and Board 
Committees’ 
Terms of 
Reference

High Level Control and System of 
Governance Framework document

Overarching risk appetite 
statements

Group policies

Enterprise Risk 
Management Strategy 
and Framework

Policy risk appetite 
statements

Minimum Standards

The Board Risk Committee 
approves

the risk management framework 
and the policy risk appetite 
statements, following review by 
the Risk Management Committee 
(a committee comprised of executives).

Policy owner approves

Minimum Standards subject  
to non-objection from the Risk 
Management Committee.

90 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 Audit, Risk and Internal Control
An explanation of how the Board complies with the 
Code in relation to audit, risk and internal control is set out 
below, except for the following matter, which is covered 
elsewhere in the Annual Report & Accounts:

 – how the Board has assessed the Group’s longer-term 
viability and the adoption of the going concern basis 
in the financial statements is on pages 58 and 145.

The Board has delegated responsibility to the Audit 
Committee to oversee the management of the 
relationship with the Company’s External Auditor. You can 
find details of the Audit Committee’s role, activities and 
relationship with the External Auditor in the Committee 
report which starts on page 93.

solvency or liquidity. You can find a description of these 
risks, and their management or mitigation, on pages 54 to 
55 and 57 to 58.

This confirmation is based on the Board Risk Committee’s 
review and challenge of the Group’s Material Risk 
Assessment and the Board’s review and approval of 
the Group’s risk appetite statements. The Risk Assessment 
identifies risks quantified as having a residual risk impact 
of £40 million or more based on a 1-in-200 years likelihood. 
The quantifications are produced through stress and 
scenario analysis, and the capital model. Each directorate’s 
bottom-up risk identification and assessment 
supplements the Material Risk Assessment. The Material 
Risk Assessment also plays a key role in developing the 
ORSA and assessing the Group’s strategic plan.

Responsibility for preparing the Annual Report 
& Accounts

The Board’s objective is to give shareholders a fair, 
balanced and understandable assessment of the Group’s 
position and prospects and business model and strategy. 
The Board is also responsible for maintaining adequate 
accounting records and seeks to ensure compliance with 
statutory and regulatory obligations.

You can find an explanation from the Directors about their 
responsibility for preparing the financial statements in the 
Statement of Directors’ responsibilities on pages 141 and 
142. The Group’s External Auditor explains its 
responsibilities on page 150.

Risk management and internal control systems

The Board oversees the Group’s risk management and 
internal control systems. It has complied with the Code 
by establishing a continuous process for identifying, 
evaluating and managing emerging and principal risks 
the Group faces.

The Board has established a management structure 
with defined lines of responsibility and clear delegation 
of authority. This control framework cascades through 
the divisions and central functions, detailing clear 
responsibilities to ensure the Group’s operations have 
appropriate controls. This includes controls relating to 
the financial reporting process.

The Directors confirm that they consider that the Annual 
Report & Accounts, taken as a whole, are fair, balanced 
and understandable and provide the information that 
shareholders need to assess the Group’s position and 
performance, business model and strategy. In arriving 
at this conclusion, the Board was supported by a number 
of processes, including the following:

 – management drafted the Annual Report & Accounts 
to ensure consistency across sections, and a steering 
group comprising a team of cross-functional senior 
management provided overall governance and  
co-ordination;

 – a verification process, to ensure the content was 

factually accurate;

 – members of the Executive Committee reviewed drafts 

of the Annual Report & Accounts;

 – the Company’s Disclosure Committee reviewed an 

advanced draft of the Annual Report & Accounts; and
 – the Audit Committee reviewed the substantially final 

draft of the Annual Report & Accounts, before 
consideration by the Board.

Assessing emerging and principal risks

The Board determines the nature and extent of the risks 
that it is willing to take to achieve its strategic objectives. 
The Directors robustly assessed the emerging and 
principal risks facing the Company, including risks that 
would threaten its business model, future performance, 

The frameworks for risk management and internal control 
were in place for the financial year under review and up to 
the date of this report. They are regularly reviewed by the 
Board and comply with the FCA’s updated guidance on 
Risk Management, Internal Controls and Related Financial 
and Business Reporting.

The Group operates a Three Lines of Defence model. 
You can find out more about this in the Risk management 
section on page 52.

The Board, with the assistance of the Board Risk 
Committee and the Audit Committee as appropriate, 
monitored the Company’s risk management and internal 
control systems that have been in place throughout the 
year under review, and reviewed their effectiveness. 
The monitoring and review covered all material controls, 
including financial, operational and compliance controls. 
The Board and its Committees are overseeing the 
programme of activity to upgrade and better integrate 
the major IT systems within the Group’s technology 
infrastructure, including focusing on developing future 
capability for both customers and our people and 
monitoring risks relating to IT systems’ stability, cyber 
security and the internal control environment.

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The Board was also supported in its review of the annual 
Internal Risk and Control Assessment. This process 
involved each function completing a self-assessment 
of its risks and key controls and an Executive Sponsor, 
responsible for the function, attesting to the status of the 
effectiveness of the risk management and internal control 
systems. The Risk function reviewed and challenged these 
findings and the Audit function provided an independent 
assessment of the overall effectiveness of the governance 
and risk and control framework of the Group. The Group 
then combined the overall findings into a Group-level 
assessment, which the CEO approved. The process 
included reporting on the nature and effectiveness 
of the controls, and other management processes 
that manage these risks.

The Board Risk Committee regularly reviews significant 
risks and how they might affect the Group’s financial 
position; comparisons to agreed risk appetites; and 
what the Group does to manage risks outside its appetite.

The Group Audit function supports the Board by providing 
an independent and objective assurance of the adequacy 
and effectiveness of the Group’s controls. It brings a 
systematic and disciplined approach to evaluating 
and improving the effectiveness of the Group’s risk 
management, control and governance frameworks, 
and processes.

The Directors acknowledge that any internal control 
system can manage, but not eliminate, the risk of 
not achieving business objectives. It can only provide 
reasonable, not absolute, assurance against material 
misstatement or financial loss.

On behalf of the Board, the Audit Committee regularly 
reviews the effectiveness of the Group’s internal control 
systems. Its monitoring covers all material controls. 
Principally, it reviews and challenges reports from 
management, the Group Audit function and the External 
Auditor. This enables it to consider how to manage 
or mitigate risk in line with the Group’s risk strategy.

92 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 COMMITTEE REPORTS 
AUDIT COMMITTEE REPORT

Audit Committee 
report

GREGOR STEWART
CHAIR OF THE AUDIT 
COMMITTEE

Membership, attendance and responsibilities of the 
Committee, including the outcome of the annual 
effectiveness review can be found on pages 76 to 79,  
82, 83 and 86

Areas of focus in the reporting period

During the year, the Committee oversaw the change 
programme initiated for the transition to International 
Financial Reporting Standard (“IFRS”) 17 ‘Insurance 
Contracts’. As part of the programme, the Group’s ledger 
system is being upgraded. The Committee received 
updates on the implementation of, and benefits expected 
from this programme and reviewed the conclusions of 
the assurance reviews conducted by EY.

The Committee reviewed the adoption of IFRS 16 ‘Leases’, 
scrutinising the approach to the recognition and valuation 
of right-of-use assets and lease liabilities to satisfy itself 
that the accounting standard had been properly adopted 
and its effect disclosed in accordance with International 
Accounting Standards (“IAS”) 8 ‘Accounting Policies, 
Changes in Accounting Estimates and Errors’.

The Committee reviewed the Group’s insurance reserves 
to obtain assurance that they remained appropriate for 
discharging expected liabilities. In doing so, the 
Committee challenged the actuarial best estimate of 
technical provisions and the prudential margin for IFRS 4, 
‘Insurance Contracts’.

Committee skills and experience

In line with the Code, all members of the Audit Committee 
are independent and the Committee as a whole is 
deemed to have competence relevant to the insurance 
and financial services sectors in which the Group operates.

All Committee members are members of the Institute 
of Chartered Accountants in England and Wales, with the 
exception of the Chair, Gregor Stewart, who is a member 
of the Institute of Chartered Accountants of Scotland. 
Each member has recent and relevant financial experience 
gained in a number of different financial services 
businesses including insurance, enabling them to 
contribute diverse expertise to the Committee’s 
proceedings. To keep their skills current and relevant, 
members of the Committee received training during the 
period on matters including IFRS 17, the Internal Economic 
Capital Model and Solvency II technical provisions.

Main activities during the year

At each scheduled Committee meeting, the Committee 
received reports on financial and non-financial reporting, 
reserves, internal controls and Group Audit, except at the 
December 2019 meeting, the focus of which was primarily 
on pre-year-end financial matters. 

Financial reporting
The Committee considered the integrity of the Group 
financial statements and all external announcements 
relating to its financial performance. In 2019, this 
included the Group’s 2018 Annual Report & Accounts 
and Solvency and Financial Condition Report and its 2019 
Half Year Report.

The Committee reviewed the adoption of IFRS 16 ‘Leases’ 
in the Group’s Half Year Report and the Annual Report 
& Accounts. IFRS 16 has been adopted on a fully 
retrospective basis. The Committee reviewed and 
challenged the methodology adopted to recognise 
and value right-of-use assets and lease liabilities and 
the disclosure in the Group’s financial statements. 
The Committee was satisfied that the new accounting 
standard had been properly adopted and the effect of 
the transition on the Group’s financial statements had 
been disclosed in accordance with IAS 8 ‘Accounting 
Policies, Changes in Accounting Estimates and Errors’, 
where a new accounting policy has been applied 
retrospectively. The Committee also considered the 
impact of IFRS 16 on the Group’s Solvency II balance sheet.

The Committee followed a review process before 
recommending the reports to the Board which focused 
on the choice and application of significant accounting 
policies, emphasising those requiring a major element of 
estimation or judgement. The Committee also considered 
the Financial Reporting Council’s guidance on the 
Strategic Report and the Companies (Miscellaneous 
Reporting) Regulations 2018 and discussed the Group’s 
approach to reporting on matters such as the non-
financial information statement, section 172 of the 
Companies Act 2006, the Government’s Green Finance 
Strategy and the TCFD and the year-end reporting 
environment. 

Additional information on pages 60 and 68 to 73

The Committee also considered the going concern 
assumptions and viability statement in the Annual Report 
& Accounts, valuation of assets and impairment reviews, 
reserving provisions, non-recurring period-specific 
transactions and clarity of disclosures. The Committee 
reviewed and concluded that the Annual Report & 
Accounts taken as a whole were fair, balanced and 
understandable and provided sufficient information 
to enable the reader to assess the Group’s position and 
performance, business model and strategy.

When considering the 2019 Annual Report & Accounts, 
the Committee focused on the significant judgements 
and issues which could be material to the financial 
statements. These included the matters set out in the 
table on page 94.

The Committee challenged the estimates and 
judgements being made and also discussed these matters 
with the External Auditor.

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AUDIT COMMITTEE REPORT – CONTINUED

Significant issues
Matter considered
Insurance 
reserves valuation

Description
The Committee reviewed the level of insurance reserves of the 
Group. Insurance reserves relate to outstanding claims at the 
balance sheet date, including claims incurred but not reported 
at that date. By their nature, insurance reserves require analysis 
of trends and risks and the application of management 
judgement, knowledge and experience. Further information 
on reserves is provided on page 94.

Valuation of 
goodwill and 
intangible assets

The Committee considered the valuation of goodwill and 
intangible assets. A report was presented to the Committee 
which set out the basis for undertaking an impairment test on 
goodwill and the result of that test. Reports were also presented 
to the Committee covering the assumptions and judgements 
made in arriving at a valuation of intangible assets. These assets 
mainly related to investment in the Group’s IT systems and 
capabilities in respect of projects which are aimed at improving 
the digital offering, customer experience and operational 
efficiency.

Valuation of 
investments not 
held at fair value

The Committee considered reports on the estimates and 
judgements applied to the carrying value of the Group’s 
investments that are not held at fair value and the basis for the 
valuation. These assets are principally comprised of infrastructure 
loans, commercial real estate loans and private placement bonds 
held within the investment portfolio. Information was provided 
to the Committee on a regular basis to support the value 
recognised in the accounts.

Action
In 2019, the Committee 
reviewed and challenged 
the level of insurance 
reserves and monitored 
developing trends that 
could materially impact 
them. On an ongoing basis 
it received updates from 
the Actuarial Director on 
how estimates of reserves 
matched the claims paid. 
The Committee also 
obtained insight from an 
independent actuarial 
review of the reserves.

In 2019, the Committee 
considered major 
accounting estimates and 
judgements in respect of 
the valuation of goodwill 
and intangible assets and 
was satisfied that the 
assets did not warrant any 
impairment with the 
exception of £1.3 million of 
capitalised software costs.

In 2019, the Committee 
considered major 
accounting estimates and 
judgements in respect of 
assets not held at fair value 
and was satisfied with the 
carrying value of 
investments and the basis 
for their valuation.

Reserves
The Committee reviewed and challenged the key 
assumptions and judgements, emerging trends, 
movements and analysis of uncertainties underlying the 
estimate of reserves. These assumptions and judgements 
are informed by actuarial analysis, wider commercial and 
risk management insights, and principles of consistency 
from period to period. After reviewing the reserves, the 
Committee recommended them to the Board.

The Committee also considered an appropriate 
balance between internal and external actuarial review. 
An external actuarial review of the material risk areas of 
the insurance reserves was carried out for the Directors 
of the Company by PricewaterhouseCoopers LLP (“PwC”). 
The appointment of consultants to provide actuarial 
reviews of reserves is subject to approval by the Committee.

Internal control and Group Audit
During the year, the Committee reviewed the adequacy 
and effectiveness of the Group’s internal control systems. 
The Group’s financial reporting control framework is part 
of the wider internal controls system and addresses 
financial reporting risks. The Board delegates supervision 
of the framework to the Committee while the CFO is 
responsible for the framework’s operation on a day-to-day 
basis. During 2019, the Committee received regular reports 
on any control deficiencies, compensating controls and 
the mitigating actions taken by management.

The Committee oversees Group Audit’s work and seeks 
to ensure industry best practice is adopted appropriately. 
The Group Head of Audit’s primary reporting line is to the 
Chair of the Committee. The secondary reporting line, for 
day-to-day administration, was to the CFO until 2019 and 
will be to the CEO from 2020. Group Audit provides the 
Committee with independent and objective reports on 
the adequacy and effectiveness of the Group’s 
governance, risk management and internal controls. 
The Committee approves Group Audit’s annual plan and 

94 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 receives quarterly reports detailing internal audit activity, 
key findings, management responses, and proposed 
action plans. Group Audit also monitors that the most 
significant actions are completed. There were no 
significant failings or weaknesses reported to the 
Committee in the year.

Following assessment by the Committee during the year, 
it concluded that the Group Audit function was effective. 
The Committee assessed the resources available and 
those required to complete the Group Audit Plan. In 
addition, the Committee continued to monitor the 
completion of actions from the External Quality 
Assessment undertaken in 2018 by PwC. In line with 
the recommendations from the Assessment, the Chair 
of the Committee, along with the Group Head of Audit, 
promoted the adoption of new tooling and training to 
enhance the insight delivered by Group Audit function 
reviews through the greater use of data analytics. 
The Committee approved the Group Audit Charter, 
which is reviewed annually.

Kevin Patience, Group Head of Internal Audit, announced 
during 2019 that he would be retiring at the end of the 
year, leading to the search for his successor. Executive 
recruitment specialist Spencer Stuart, which is a signatory 
to the Voluntary Code of Conduct for Executive Search 
Firms and which has no other connection to the 
Company, was asked to lead the search. The Committee 
and CEO considered a list of replacements prepared by 
Spencer Stuart and, having agreed a shortlist, interviewed 
a number of candidates. After careful and detailed 
consideration, the Committee and CEO identified Mark 
Stock as the strongest candidate due to his extensive 
professional services and senior corporate experience, 
coupled with his broad and relevant understanding of 
technology and change. Mark was appointed as Group 
Head of Internal Audit on 10 February 2020. 

Additional information
The Committee has unrestricted access to management 
and external advisers to help discharge its duties. It is 
satisfied that in 2019 it received sufficient, reliable and 
timely information to perform its responsibilities effectively.

During the reporting period, the Actuarial Director, 
external actuarial advisers, External Auditor and Group 
Head of Audit met privately with the Audit Committee, 
in the absence of management.

The Chair of the Committee also reported on matters 
dealt with at each Committee meeting to the subsequent 
Board meeting.

External audit

Deloitte LLP (“Deloitte”) has served as the Company’s 
Auditor since 2000. Before listing in 2012, the Group 
was audited by Deloitte as a division of RBS Group. 
The Committee is responsible for overseeing the External 
Auditor and agreeing the audit fee, as well as approving 
the scope of the External Auditor’s annual plan.

The current audit partner is Mr Colin Rawlings, FCA, 
who was first appointed for the 2016 audit. 

External Auditor tenure
During the year, the Committee discussed the position 
on its external audit services contract and examined a 
number of options regarding the timing of tendering for 
the external audit, including the mandatory rotation of 
the Group’s audit firm. This took into account the reforms 
of the audit market by the Competition and Markets 
Authority and the EU, under which Deloitte can continue 
as the Company’s External Auditor until 31 December 
2023. As Deloitte was appointed as Auditor to the Group 
in 2000 (when it was a subsidiary of The Royal Bank of 
Scotland Group plc), under the transitional provisions of 
the legislation the firm may not re-engage for the audit 
after 17 June 2023. The Committee considered whether 
it was appropriate to tender the external audit contract 
for the year ending 31 December 2020 and concluded it 
was not appropriate. The Committee also confirmed that 
it will continue to comply with the regulations governing 
auditor rotation.

When considering the timing of the external audit tender, 
the Committee took into account the Group’s ongoing 
change programmes including the implementation of 
a new general ledger, the use of consultants employed 
by auditing firms in connection with those programmes, 
audit partner rotation, the impact of IFRS 17 and the best 
interests of all stakeholders including potential investors 
and shareholders. Following an assessment of all the 
factors, the Committee decided that it was not 
appropriate to tender the external audit contract at this 
time. The Committee will review the position on an annual 
basis, but currently anticipates tendering the audit 
contract after the implementation of IFRS 17 for the 2023 
year-end to ensure the broadest choice of firms.

There are no contractual obligations restricting the 
Group’s choice of External Auditor.

The Company has complied with the provisions of the 
Statutory Audit Services for Large Companies Market 
Investigation (Mandatory Use of Competitive Tender 
Processes and Audit Committee Responsibilities) 
Order 2014.

95

GOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTWWW.DIRECTLINEGROUP.CO.UKIn addition, through regular interaction with the External 
Auditor, the Committee was satisfied that the External 
Auditor continued to demonstrate professional 
scepticism and challenged management’s assumptions. 
The quality of the audit was assessed through review 
and discussion of the External Auditor’s report to the 
Committee at each meeting and from the challenges 
and insights brought to significant areas of judgement 
in the Group’s financial statements.

After taking into account all of the information available, 
the Committee concluded that Deloitte had performed 
its obligations effectively and appropriately as External 
Auditor to the Group.

The Committee recommended to the Board that the 
Group re-appoint Deloitte as External Auditor, to which 
the Board agreed. A resolution regarding the 
reappointment of Deloitte as auditor of the Group will 
be put to shareholders at the 2020 AGM.

The Board reviewed and approved this report on  
2 March 2020.

GREGOR STEWART
CHAIR OF THE AUDIT COMMITTEE

COMMITTEE REPORTS – CONTINUED
AUDIT COMMITTEE REPORT – CONTINUED

Auditor independence and non-audit services
The Group has a Minimum Standard in relation to the 
independence of the External Auditor. This establishes 
parameters for preventing or mitigating anything that 
compromises the External Auditor’s independence or 
objectivity. The Minimum Standard includes a formal 
process for the approval of certain non-audit-related 
services by the External Auditor. The Minimum Standard 
has been revised and updated in light of the Financial 
Reporting Council’s review of its Ethical Standard for 
Auditors in December 2019.

During the year, the Committee reviewed the audit-
related services that could be provided by the External 
Auditor. It was agreed that, in order to protect the 
independence of the External Auditor, generally on an 
ongoing basis, services should not be provided unless 
there is a strong, clear and understandable business 
reason. The Committee is satisfied that the Group has 
adequate procedures to ensure that the External Auditor 
is independent and objective.

During the year, the Committee approved fees of £0.2 
million to Deloitte for services unrelated to audit work. 
The following is a breakdown of fees paid to Deloitte for 
the year ended 31 December 2019.

Audit fees
Audit-related assurance services
Other assurance services
Non-audit services
Total fees for audit and other 
services

Fees 
£m

2.0 
 0.1
0.1
0.1

Proportion

88%
4%
4%
4%

2.3 

100%

Audit-related assurance services were in respect of the 
Group’s Solvency II reporting; other assurance services 
were for the review of the Half Year Report 2019; and 
non-audit services related to assurance activities on IT 
projects in relation to the development of new systems 
where Deloitte were chosen to provide the non-audit 
services because of their expertise and insight in this area. 
The Committee determined that the services provided 
would not impact the independence of the external 
auditor. Further information in respect of audit fees paid 
to Deloitte is disclosed in note 10 to the consolidated 
financial statements.

Effectiveness of the external audit process and  
re-appointing Deloitte as External Auditor

In 2019, the Committee assessed the External Auditor’s 
effectiveness. This was in addition to regularly questioning 
the External Auditor during its meetings. The Committee 
assessed the External Auditor through:

i.  a detailed questionnaire completed by key 

stakeholders;

ii.  discussing matters with the CFO;
iii.  formally reviewing the External Auditor’s 

independence;

iv. assessing the key risks identified by the External 

Auditor, the quality controls put in place to deliver 
the audit and whether the agreed audit plan was 
fulfilled; and

v.  private meetings with the External Auditor in the 

absence of management.

96 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 BOARD RISK COMMITTEE REPORT

Board Risk 
Committee report 

JANE HANSON
CHAIR OF THE BOARD  
RISK COMMITTEE

Membership, attendance and responsibilities of 
the Committee, including the outcome of the annual 
effectiveness review can be found on pages 76 to 79, 82, 
83 and 86

Group’s operational resilience. The Committee challenged 
arrangements for ensuring that the risk of dependency 
on third-party suppliers was mitigated by planned 
assurance programmes, including by way of contractual 
rights of audit. 

The Committee reviewed and monitored climate-related 
risk. The Committee examined management’s plan to 
address the PRA’s expectations in relation to climate 
change, including: the outputs of the stress testing of 
potential climate change scenarios to assess the impact 
on the Group’s risk appetite, liabilities, investments and 
longer-term strategy; and the implementation of the 
recommendations made by the TCFD. The Committee 
identified the CRO as the most appropriate Senior 
Management Function holder to be allocated 
responsibility for identifying and managing the financial 
risks from climate change. Further details on the risks 
due to climate change faced by the Group can be found 
on pages 57, 70 and 71.

Areas of focus in the reporting period

Main activities during the year

During the period, the oversight of change risk was a 
central focus for the Committee as the Group continued 
on its transformation journey to deliver technology and 
organisational change. The Committee received reports 
on the progress of the Group’s multi-year transformation 
programmes, considering the relevant risks and 
interdependencies in detail, and commissioning 
assurance reports from external specialists, as well as 
from the Group’s Risk and Audit functions. The Committee 
received regular updates from the Group’s Enterprise 
Change team which provides a framework for managing 
change risk, facilitates the prioritisation of strategic 
investment and monitors the interdependencies of 
change programmes. 

Driving fair outcomes for customers is a principal focus 
of the Committee. During the period, it received updates 
on the FCA’s pricing practices market study and the 
related discussions with the regulator and considered 
the potential impact on the Group of certain possible 
outcomes of the study. The Committee challenged 
management’s proposals to improve the Group’s 
arrangements for seeking to ensure fairness in pricing 
and monitored the progress of the Group’s 
implementation of the Insurance Distribution Directive, 
including arrangements required to improve transparency 
and communication in customers’ best interests. 

The Group has developed a proactive operational 
resilience programme, aligned to the expectations set out 
in the discussion paper: Building the UK Financial Sector’s 
Operational Resilience published jointly by the Bank of 
England, PRA and FCA. The Committee challenged and 
supported the development of the programme, which 
aggregates business process, organisational, third-party 
and technological resilience, taking a proactive approach 
with the aim of prioritising the prevention of, and recovery 
from, financial and other shocks to the business. 
The Committee received reports on the programme’s 
development, implementation timelines and the key 
indicators which would be used for monitoring the 

Risk monitoring and oversight
At each scheduled meeting, the Committee received 
a report from the CRO which provided an overview and 
assessment of the Group’s risk profile. It detailed the key 
activities undertaken by the Risk function to further 
embed risk management across the Group, provided 
outputs of regular risk monitoring and details of specific 
risk issues. The Committee also received and discussed 
details of the Group’s current and forward-looking 
solvency position. 

The Committee received regular reports regarding the 
three strategic risk appetite statements: maintain capital 
adequacy; stable and efficient access to funding and 
liquidity; and maintain stakeholder confidence. The 
Committee monitored the Group’s exposure against 
these risk appetite statements and the lower level risk 
appetite statements, considered key risk indicators and 
assessed the key drivers that affected status against risk 
appetite. The Committee reviewed and questioned the 
justification of the assessment of certain risks and the 
robustness of management action plans to address areas 
close to or outside tolerance. 

Additionally, the Committee considered other subjects 
in more detail at each scheduled meeting. These included: 
compliance and regulatory risk including oversight of the 
Group’s regulatory relationships; operational risk; financial 
risk, Solvency II and capital model; and risk governance.

Risk management and controls
The Committee monitored the Group’s risk management 
and internal control systems, and reviewed their 
effectiveness. This covered all material risks, including 
financial, operational and compliance. The Committee 
reviewed the residual risk position and considered the 
effectiveness of any associated mitigating actions and 
compensating controls. The monitoring and review by 
the Committee involved examining an assessment of the 
control environment and material controls at Group level, 
based on divisional risk and control self-assessments. 
These assessments had been subject to challenge by 
the Risk and Group Audit functions.

97

GOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTWWW.DIRECTLINEGROUP.CO.UKCOMMITTEE REPORTS – CONTINUED
BOARD RISK COMMITTEE REPORT – CONTINUED

Customer and conduct
The Group’s purpose is to help people carry on with their 
lives, giving them peace of mind now and in the future. 
The Group has a management-level Customer Conduct 
Committee, which reviews, challenges and oversees 
customer and conduct matters for all of the Group’s 
brands and channels with the aim of promoting 
customers’ best interests and ensuring that the Group’s 
business activities are consistent with the best interests 
of its customers. The Customer Conduct Committee’s 
findings and any recommendations for improvement are 
regularly reported both to the Board and the Committee.

The Committee reviewed and challenged reports, with the 
objective of ensuring that the Group was operating within 
its defined conduct risk appetite and to obtain assurance 
that customer outcomes remained fair and appropriate. 
The Committee focused, in particular, on Home insurance 
pricing practices, considered arrangements being made 
by the Group to improve transparency in pricing and to 
ensure that increases in renewal prices were not 
unreasonable over time. The Committee received reports 
on management’s interaction with the FCA in the context 
of the regulator’s pricing practices market study and 
considered the potential impact on the Group of a range 
of possible outcomes of the study.

The Committee monitored the progress of the Group’s 
implementation of the Insurance Distribution Directive, 
which regulates the way in which insurance products are 
designed and the information that must be provided to 
customers to assist them in buying cover appropriate to 
their needs. The Committee received updates from senior 
managers on the FCA’s expectations with regard to 
Insurance Distribution Directive implementation and 
scrutinised the changes to the Group’s quote and buy 
arrangements required to improve transparency and 
communication in customers’ best interests. 

Compliance and regulatory risk
During the year, the Committee considered the Group’s 
compliance with regulatory requirements including 
conduct and financial crime. The Committee approved the 
annual Compliance Plan which sets out the compliance 
activities which will be undertaken in the coming year with 
the objectives of: (i) ensuring compliance; (ii) maintaining 
an open and co-operative relationship with regulators; 
and (iii) ensuring the Board and colleagues understand 
their regulatory responsibilities. The Committee also 
reviewed and challenged the outputs from conduct and 
compliance assurance reviews, including in relation to 
Solvency II compliance.

The Committee received data privacy updates and reports 
on the progress of the EU General Data Protection 
Regulation programme, including arrangements to 
respond to data information requests and to comply with 
the Regulation and with the Information Commissioner’s 
Office guidelines. The Committee received assurance that 
the programme had transitioned to ‘business as usual’ 
following completion of a Group Audit review. 

The Committee reviewed regular updates on regulatory 
developments and interactions, particularly in relation 
to the FCA and PRA. The Committee also reviewed the 
actions being undertaken to ensure compliance with 
the regulators’ Senior Managers and Certification Regime, 
which included a comprehensive review of the Group’s 
High Level Control and System of Governance Framework 
document and updating the detailed management 

responsibilities map. The Committee considered regular 
reports on the Group’s actions to prevent financial crime, 
including reviewing the annual Financial Crime Report.

The Committee has closely monitored developments from 
the FCA and the Competition and Markets Authority’s 
work on pricing practices and will remain apprised of the 
review throughout 2020 as well as of the actions which are 
being undertaken with the aim of ensuring that the Group 
continues to maintain fair pricing principles. These actions 
broadly fall into three categories: governance and 
accountability; oversight (including data and 
management information); and vulnerable customers.

Operational risk
Significant progress was made during the period with 
the delivery of new platforms in the Group’s substantial 
portfolio of technological transformation programmes. 
The Committee received updates at each of its meetings 
on the building, testing and implementation of releases 
under the programmes, on interdependencies between 
programmes and on the overall management of the 
Group’s change portfolio, reviewing and challenging 
the operational and financial risks and controls and the 
potential impact on customers, people and the Group’s 
strategic and financial plan. Each report was accompanied 
by an update from the Risk function on its assurance 
activity, which included reviewing and challenging 
programme plans, testing methodology and performance, 
and reviewing preparations for implementation. 
Additional assurance was provided to the Committee by 
Deloitte, which had been engaged to conduct a number 
of deep dive reviews over the lifetime of the programme 
covering a range of programme stages and risks.

The Committee received a report on the risks associated 
with cloud computing, including operational, technological 
risk, information security and cyber risk. Having regard to 
the market for cloud services, the Committee probed 
concentration risk and considered the Group’s 
diversification strategy. The Committee obtained assurance 
from the Group’s Risk function that the risks were being 
managed within risk appetite. The Committee received 
updates on the management of information security risk 
and the close monitoring of the continuously evolving 
cyber-attack landscape, and noted that all of the Group’s 
colleagues received cyber security awareness training.

Financial risk
At each meeting, the Committee monitored the Group’s 
performance against its capital risk appetite through the 
CRO’s report. Committee members considered financial 
risks in the strategic plan against risk appetite. Committee 
members also reviewed and challenged the ORSA process 
and key content before the report was submitted for 
approval to the Board. Committee challenges on elements 
of the ORSA during the year included those in relation 
to stress testing of the strategic plan, pricing and 
underwriting risk, internal model validation activity and 
the appropriateness of contingent management actions.

The Committee reviewed and challenged the stress and 
scenario testing plan prioritising the importance of certain 
potential scenarios including in relation to the potential 
impacts of a hard Brexit and a change in government 
following a general election. The Committee also 
examined the outputs of the budget stress tests and the 
associated management actions, which where necessary, 
would be required to keep the Group within capital 
risk appetite.

98 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 Throughout the year the Committee received reports 
on the internal model, including independent validation 
results and the internal model owners’ report. 
This outlined the scope of the capital model, key outputs, 
risk drivers, significant parameters, expert judgements 
and key assumptions. The Committee challenged 
management on the assumptions in relation to the 
process for quantifying the risks associated with settling 
bodily injury claims reserves as a result of reviewing the 
internal model owners’ report.

The Committee also scrutinised the Group’s cyber 
underwriting risk strategy before recommending it to the 
Board for approval and the action taken to mitigate both 
affirmative and non-affirmative cyber underwriting risk.

Material Risk Register
The Committee assessed the principal risks facing the 
Group, which are listed on pages 54 and 55. The Committee 
undertook this by reviewing and challenging the matters 
listed in the Group’s Material Risk Register in the context of 
the Group’s risk appetite and through consideration of the 
risk assessment contained in the CRO’s report that was 
discussed at each scheduled meeting.

Assessment of risk behaviours and attitudes
The Committee reviewed the annual Assessment of Risk 
Behaviours and Attitudes undertaken jointly by the Risk 
and Group Audit functions, which covered areas including: 
tone from the top; decision-making; and risk 
management framework. The Committee discussed the 
outputs of the assessment, as well as areas for further 
improvement, seeking to ensure the appropriateness of 
the actions identified. The Committee also considered the 
activities of the Risk function in driving a good risk culture 
across the Group through mechanisms such as training 
and its internal communications strategy.

Risk strategy
During the year, the Committee held a Risk strategy 
day focusing on three main areas: management’s 
considerations in respect of fairness in the pricing of the 
Group’s products and in its engagement with customers; 
the potential impacts and risks relating to Brexit; and the 
role and the operation of the Committee in the future. 
The Committee discussed its role in the oversight of 
change and the interdependencies between different 
change programmes and the dependencies and risks 
involved in the delivery of the Strategic Plan.

Risk governance
During the reporting period, with the aim of balancing 
efficiency and appropriate ownership and oversight, the 
Committee reviewed the Group’s most significant policies. 
The Committee reviewed and challenged each of these 
policies as part of the Group’s Solvency II requirements 
and recommended them for approval by the Board. 

The Committee also considered the results of the annual 
Group assessment of the effectiveness of the internal 
controls environment undertaken by each business 
division, as well as monitoring controls on an ongoing 
basis. The Committee considered, challenged and 
approved the Annual Risk operational plan and the 
adequacy and objectivity of the Risk function’s resources.

Whistleblowing
As delegated by the Board, the Committee routinely 
reviewed the arrangements by which employees may, 
in confidence, raise concerns about possible improprieties 
in matters of financial reporting or other matters 
(“whistleblowing”) during the year. The Committee also 
reviewed reports relating to whistleblowing including 
individual cases, anonymised to ensure arrangements 
are in place for the proportionate and independent 
investigation of such matters and for appropriate follow-
up action. 

The Committee probed management and was satisfied 
that the whistleblowing process met the necessary 
standards and that it was adequately designed, operated 
effectively and adhered to regulatory requirements. 
This was supported by Group Audit’s review of the Group’s 
whistleblowing arrangements during the year which 
concluded that whistleblowing procedures and controls 
were fit for purpose and operating effectively. 

Anti-bribery and corruption
The Group has a fraud and financial crime policy, which 
includes the requirement that all employees of the Group 
comply with an anti-bribery and corruption minimum 
standard. The aim of the standard is to ensure compliance 
with applicable anti-bribery and corruption legislation 
and regulation and that employees act responsibly and 
ethically at all times when conducting and awarding 
business. 

Annually, the Committee considers an anti-bribery 
and corruption report, which includes an annual risk 
assessment of the level of anti-bribery and corruption 
risk to the Group. The Group’s annual anti-bribery and 
corruption risk assessment was completed, noting that 
no allegations or suspicions of bribery or corruption were 
identified or reported in 2019. Following review and 
challenge, the Committee was satisfied that the Group’s 
policies and procedures on anti-bribery and corruption 
were fit for purpose and that anti-bribery and corruption 
risks were managed appropriately.

Additional information
The Committee has unrestricted access to management 
and external advisers to help discharge its duties. It is 
satisfied that in 2019 it received sufficient, reliable and 
timely information to perform its responsibilities effectively.

In addition to monthly one-to-one meetings with 
the Chair, the Chief Risk Officer also met privately with 
the Committee without management being present.

The Chair reports on matters dealt with at each 
Committee meeting to the subsequent Board meeting.

The Board reviewed and approved this report on  
2 March 2020.

JANE HANSON
CHAIR OF THE BOARD RISK COMMITTEE

99

GOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTWWW.DIRECTLINEGROUP.CO.UKCOMMITTEE REPORTS – CONTINUED
NOMINATION AND GOVERNANCE COMMITTEE REPORT

Nomination and 
Governance 
Committee report

MIKE BIGGS
CHAIR OF THE 
NOMINATION AND 
GOVERNANCE 
COMMITTEE

Membership, attendance and responsibilities of 
the Committee, including the outcome of the annual 
effectiveness review can be found on pages 76 to 79, 82, 
83 and 86

Areas of focus in the reporting period

During the year the Committee, which led the process 
of selecting a new CEO, recommended the appointment 
of Penny James, who took over as CEO on 9 May 2019.

The Committee continued to focus on Board and 
executive succession planning with the objective of 
refreshing the diversity and experience of the Board and 
developing a diverse senior management talent pipeline.

An internal and external search for a new CFO was 
launched following the selection of Penny James as CEO 
and resulted in the appointment of Tim Harris with effect 
from 1 October 2019.

The remit of the Committee was extended during the year 
to include overseeing and monitoring the Group’s 
corporate governance arrangements. 

Main activities during the year

Board and senior management succession planning
Following the conclusion of the AGM in May 2019, Penny 
James, who had been serving as the Group’s CFO, was 
appointed as CEO and Paul Geddes and Clare Thompson 
stepped down from the Board. Later in the year, Mike 
Holliday-Williams stepped down as a Director of the 
Company and Tim Harris joined the Board as CFO. 
The Board currently comprises two Executive Directors 
and eight NEDs, including the Chairman.

The Committee regularly monitors the NEDs’ length of 
service and the composition of the Board and its 
Committees to ensure that there remains a suitable 
balance of skills and experience.

During the year, it was recommended that Fiona McBain 
be appointed as a member of the Audit Committee, Mark 
Gregory be appointed as a member of the Remuneration 
Committee and Penny James be appointed as a member 
of the Corporate Responsibility Committee. These changes 
took effect following the conclusion of the 2019 AGM.

In November 2019, the Company announced Fiona 
McBain’s appointment as a member of the Risk 
Committee and Tim Harris’ appointment as a member 
of the Investment Committee in place of Penny James, 
who stepped down as a member of the Committee.

As I have said in my Chairman’s Statement, I am 
approaching the ninth anniversary of my appointment 
to the Board and I believe that the time is right for the 
Company to be searching for my successor. Richard Ward, 
our SID, is leading the process of considering internal and 
external candidates. The selection of a new Chairman is a 
matter which will be decided by all your Directors other 
than myself and any fellow NED(s) who may ask to be 
considered as a candidate. Jane Hanson will have served 
nine years as a NED in December 2020. The Committee 
has launched a search for one or more new NEDs and 
will make a recommendation to the Board about Jane’s 
tenure later in 2020. 

Succession planning below Board level continues to be 
a priority of the Committee. During the search for a new 
CFO, Neil Manser, now the Group’s Chief Strategy Officer, 
carried out the CFO role on an interim basis and was 
appointed to the Group’s Executive Committee. Kate 
Syred, Managing Director of Household, Partnerships and 
Data; Gus Park, Managing Director of Motor, Pricing and 
Underwriting; and Mark Evans, Managing Director of 
Marketing and Digital also joined the Group’s Executive 
Committee on 1 July 2019. 

The Committee will continue to oversee the Group’s 
executive succession planning with the objective of 
building a diverse and inclusive talent pipeline and 
identifying potential in the senior leadership population. 

CFO appointment
Following the announcement that the Group’s previous 
CFO, Penny James, would be appointed as CEO of the 
Group, the Committee launched the process of identifying 
her successor. This included reviewing the role profile for 
the CFO, taking into account the Group’s medium and 
long-term strategic and cultural leadership requirements 
and the selection and appointment of external executive 
search specialists.

The Committee appointed Egon Zehnder, which is a 
signatory to the Voluntary Code of Conduct for Executive 
Search Firms and has no other connection to the 
Company or any director, to lead the search.

The Committee considered a broad list of diverse 
candidates prepared by Egon Zehnder and, having agreed 
a shortlist, interviewed internal and external candidates. 
Following a thorough interview and assessment 
programme and having obtained regulatory approval, 
the Committee recommended Tim Harris as its preferred 
candidate. The Board accepted the Committee’s 
recommendation and agreed to appoint Tim as CFO with 
effect from 1 October 2019. The decision was announced 
on 16 September 2019. 

100 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 The Board supports the targets set in the Hampton-
Alexander Review. As at 31 December 2019, female 
representation on the Board was 40% (2018: 42%). 
The Board remains committed to progressing women 
into senior roles and aims to increase female 
representation at executive level through associated 
development programmes for high-potential females. 
As at 31 December 2019, female representation at 
Executive Committee level and their direct reports was 
18% and 43% respectively.

The Board also supports the recommendations set out 
in the Parker Review. It continues to be the Board’s 
ambition to increase cultural and ethnic diversity on 
the Board by 2021.

Corporate governance
In January 2019, the Committee changed its name and 
agreed to expand its remit to include responsibility for 
monitoring emerging governance matters, compliance 
with the Code and the Group’s approach to subsidiary 
governance. During the year, special attention was paid 
to the new Code, corporate governance reforms and to 
the new corporate governance disclosure requirements 
for large private companies, which apply to certain entities 
in the Group. The Committee monitors developments 
in governance and ESG standards and will continue to 
monitor consultations, developments and reforms which 
affect the Group’s corporate governance obligations. 

The Board reviewed and approved this report on  
2 March 2020.

MICHAEL N BIGGS
CHAIR OF THE NOMINATION AND  
GOVERNANCE COMMITTEE

Board effectiveness review 
In 2019, the Board and its Committees chose to have their 
annual effectiveness review facilitated by Professor Robert 
Goffee, who has no other connection to the Company or 
any Director. Professor Goffee, Professor of Organisational 
Behaviour at the London Business School, also conducted 
the Board effectiveness review in 2016. 

Further information on the evaluation process, including 
the outcomes and actions proposed, can be found in the 
Corporate Governance report on page 86. 

Electing and re-electing Directors
Before recommending the proposed election or re-
election of Directors at the 2019 AGM, the Committee 
reviewed the independence of NEDs and concluded 
that all NEDs remained independent in judgement and 
character and met the criteria for independence set out 
in the Code. Mike Biggs was independent when he was 
appointed as Chairman and was not involved in his 
own review. 

Special attention was paid to the NEDs’ external 
responsibilities and it was concluded that all Directors 
had sufficient time to dedicate to their respective roles. 
The Committee recommended to the Board and 
shareholders that all serving Directors be submitted for 
election or re-election at the Company’s 2019 AGM, with 
the exception of Paul Geddes and Clare Thompson, who 
had decided to step down at the conclusion of the AGM.

Mark Gregory, NED, joined the Board of Merian Global 
Investors (UK) Limited as CEO in March 2019. Jane Hanson, 
NED, joined the Board of William Hill plc in July 2019 and 
Fiona McBain, NED, joined the Board of Monzo Bank 
Limited in January 2020 . Following a review of their time 
commitments, the Board was satisfied that Mark’s CEO 
role and Jane and Fiona’s NED roles do not restrict them 
from carrying out their duties to the Group effectively and 
agreed to the appointments.

All current Directors will submit themselves for election 
or re-election at the Company’s 2020 AGM.

Diversity
The Board believes that an effective board with a broad 
strategic perspective embraces a diversity of gender, 
race, skills and experience, as well as of regional, socio-
economic, educational and professional backgrounds, 
among other differences. In its search for candidates, 
the Board aims only to engage with executive search firms 
which are signatories to the Voluntary Code of Conduct 
for Executive Search Firms. 

In March 2018, the Board adopted a diversity policy which 
sets out the Board’s approach to diversity and is available 
on the Company’s website. This policy, which is annually 
reviewed and monitored by the Committee, is presented 
to any executive search firm engaged to assist with the 
selection and appointment process for Board positions. 

The objective of the diversity policy is to seek to ensure 
that individual differences, which contribute to the 
success of the Company and represent the diversity of 
our customers and the UK, are reflected at Board level. 

Further information on the Board diversity policy and the 
Group’s diversity initiatives can be found in the Corporate 
Governance report on page 87.

101

GOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTWWW.DIRECTLINEGROUP.CO.UKCOMMITTEE REPORTS – CONTINUED
CORPORATE RESPONSIBILITY COMMITTEE REPORT

Corporate 
Responsibility 
Committee report

SEBASTIAN JAMES
CHAIR OF THE CORPORATE 
RESPONSIBILITY COMMITTEE

Membership, attendance and responsibilities of the 
Committee including the outcome of the annual 
effectiveness review can be found on pages 76 to 79, 82, 
83 and 86

Areas of focus in the reporting period

During the period, the Committee focused on the Group’s 
corporate responsibility strategy to ensure that it was both 
authentic and impactful, and that management 
continued to focus on initiatives with real potential to 
improve lives. It monitored the progress of the Group’s 
corporate responsibility strategy through regular updates 
on the different focus areas and challenged the 
robustness of, and progress against, targets relating to 
the strategy. It also reviewed ethical matters including the 
Group’s Code of Business Conduct for employees and the 
Group’s modern slavery statement.

The Committee monitored management’s evaluation 
of corporate responsibility matters in the context of ESG 
reporting to ensure that the Group’s external corporate 
responsibility position was consistent and appropriate. 
Throughout 2019, it reviewed key areas including the 
development of the Group’s sustainability strategy and 
the results of a benchmarking analysis on external 
reporting of responsible business activity. The Committee 
was supportive of the work that had been carried out to 
address the gaps identified. This included the production 
of a business impact assessment developed by obtaining 
the views and expectations of our business and external 
stakeholders on how they prioritise environmental, social 
and governance factors. The results of this assessment are 
illustrated on page 60.

In addition, the Committee reviewed its responsibilities 
to ensure alignment with the Group’s sustainability 
strategy, its response to climate change and to market 
practice. It also monitored and scrutinised the extent 
and effectiveness of the Group’s external reporting of 
corporate responsibility performance, including through 
preparation for corporate responsibility-related questions at 
the 2019 AGM and engagement with proxy voting advisers 
regarding corporate responsibility-related feedback. 

Main activities during the year

Our Planet
As part of the Group’s ‘Reduce, Reuse, Recycle’ strategy, 
the Committee, together with the Board, oversees how 
the Group protects the business from the impact of 
climate change and how it fares in its aim of giving back 
more to the planet than it takes out. During the year, 
the Committee monitored the progress of the Group’s 
environmental initiatives and endorsed the targets for 
reducing energy consumption and greenhouse gas 
emissions. It also monitored the Group’s recycling, 
waste management and other environmental initiatives. 
The Committee challenged and monitored management 
in meeting its Planet-related targets and received the 
following results:

 – Management targeted a 30% like-for-like reduction in 

the Group’s energy use by 2020 against a 2013 baseline, 
and at the end of 2019 our overall reduction had reached 
29% (2018: 20%).Three key areas which helped to 
contribute to this result included: (i) the improvement 
of the Group’s building energy management system; (ii) 
the optimisation of floor occupancy and energy used 
across the Group’s office locations; and (iii) the 
investment in energy efficient equipment.

 – Management targeted a 57% reduction in Group-wide 
emissions on a like-for-like basis by 2020 against a 2013 
baseline, and at the end of 2019 our overall reduction 
had reached 53% (2018 restated1: 44%).

 – The Group maintained its “B” rating in the Carbon 
Disclosure Project. 100% of office waste has been 
diverted from landfill and all electricity has been 
procured under the Green tariff or Renewable Energy 
Guarantees of Origin Scheme, which is 100% renewable.

Our People
Throughout 2019, the Committee reviewed management’s 
initiative to build an inclusive culture through diversity 
and inclusion and received updates on key diversity 
and inclusion activities including a recruitment strategy 
review, further unconscious bias and inclusive leadership 
training and diversity and inclusion data collection. 
The Committee was supportive of the collection of 
personal diversity-related data from colleagues to help 
management identify and address the Group’s diversity-
related challenges and opportunities. The Committee 
noted that data collection had improved throughout 
the year due to ongoing dialogue with colleagues and 
the incorporation of surveys in to starters’ induction plans.

The Committee received updates on the Group’s overall 
diversity and inclusion commitments and reviewed and 
challenged the diversity and inclusion priorities and 
targets for 2020 in respect of each function in the 
organisation. The Committee was delighted to see that 
the Group had achieved its target to increase female 
senior management to 30% by the end of 2019. 

Note:
1.  Historical Scope 1 direct emissions have been restated to include emissions from leased vehicle mileage previously excluded.

102 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 The Committee regards the mental health and wellbeing 
of the Group’s colleagues as an integral part of its diversity 
and inclusion strategy. During the year, the Committee 
received updates on a range of mental health and 
wellbeing initiatives including the introduction of mental 
health first aiders across the business and mental health 
resilience training for people managers, as well as the 
implementation of a number of financial wellbeing 
initiatives such as salary-linked loans, advances and 
savings products.

The Committee reviewed the results of the employee 
engagement surveys conducted during the year and 
was pleased to see that, in October 2019, 86% of colleagues 
agreed that the Group takes its responsibilities towards 
the environment and society seriously. However, the 
Committee is mindful that, as the Group’s sustainability 
strategy evolves, it is important that management 
continues to maintain this trend and identifies and 
focuses on activities that impact positively on society 
and the environment. 

Additional ethical matters 
The Committee recognises that respecting human rights 
is self-evidently the right thing to do and is committed 
to ensuring that the Group conducts its business in a 
manner which is ethical and responsible. 

In December 2019, the Committee reviewed the Group’s 
policy on compliance with the Modern Slavery Act 2015 
and how third-party suppliers complied with the Act’s 
requirements. 

The Committee challenged the Procurement function and 
concluded that modern slavery processes and policies 
were robust and sufficient and that the Group’s modern 
slavery statement reflected best practice and was effective 
in embedding supply chain processes.

The Committee acknowledges the importance of 
maintaining the highest standards of ethical conduct 
and behaviour in our business practice and in the 
workplace. In December 2019, the Committee examined 
the content and effectiveness of the Group’s Code of 
Business Conduct and concluded that it was effective and 
reflected the Group’s purpose and sustainability strategy 
and its corporate responsibility position. 

The Board reviewed and approved this report on  
2 March 2020.

SEBASTIAN JAMES
CHAIR OF THE CORPORATE 
RESPONSIBILITY COMMITTEE

The Committee reviewed the moving #ThisIsMe video 
launched in March 2019 which showcased the essence 
of the Group’s value ‘Bring All of Yourself to Work’ through 
stories of insight from colleagues across the Group. 
These stories are published regularly on the Group’s 
website at www.directlinegroup.co.uk/en/insights/people.

Our Society
During 2019, the Committee monitored how the Group 
used its expertise to improve outcomes for our society 
and communities and enabled its people to give 
something back. 

The Committee received updates on the Group’s 
partnership with the corporate charity, Mind. It was 
satisfied that the collaboration had been firmly embedded 
across the organisation, as was evident through 
colleagues’ fundraising of £170,000 for Mind since the 
launch of the partnership in July 2018. The funds had 
enabled Mind to extend its community reach and its 
helpline to answer a further 33,000 calls during the year. 
The Committee was supportive of management’s 
endeavours to continue to drive engagement and 
motivate colleagues through the Group’s Community 
and Social Committees, responsible for organising 
independent volunteering and fundraising events for 
Mind and other significant causes such as the charity, 
Stand Up To Cancer.

The Committee received an update on the collaboration 
of the External Affairs and Brand teams with the 
Parliamentary Advisory Council on Transport Safety who 
produced a comprehensive report on seat belt-wearing 
rates in the UK. The Committee was delighted to hear that 
the Department for Transport had been considering 
taking forward recommendations from the report 
including the introduction of three penalty points for not 
wearing a seat belt, heightened police activity, education 
campaigns and improved technical solutions (e.g. camera 
technology) and data collection surveys.

Shotgun, the Group’s corporate responsibility initiative 
aimed at reducing young driver accidents, has been 
under redevelopment throughout 2019. The Committee 
reviewed and challenged progress updates to ensure 
that the new version of the mobile phone application 
continues with its aims to reduce young driver accidents 
and has a measurably positive influence on young drivers’ 
behaviours on our roads.

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GOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTWWW.DIRECTLINEGROUP.CO.UKCOMMITTEE REPORTS – CONTINUED
INVESTMENT COMMITTEE REPORT

Investment  
Committee report

MARK GREGORY
CHAIR OF THE 
INVESTMENT 
COMMITTEE

Membership, attendance and responsibilities of 
the Committee, including the outcome of the annual 
effectiveness review can be found on pages 76 to 79, 82, 
83 and 86

Areas of focus in the reporting period

Throughout the year the Committee continued to keep 
under review the economic and financial implications 
of the UK leaving the EU and the consequent positioning 
of liquid asset classes within the investment portfolio in 
anticipation of a Brexit “deal” being or not being agreed 
and ratified. 

An investment framework including an ESG lens for the 
Group’s investment grade credit portfolios was 
implemented. 

A review of retail exposure within the Group’s investment 
property portfolio was undertaken with agreement 
reached on selling certain properties to reduce overall 
exposure to the sector.

The Committee monitored the delivery of actions and key 
milestones, forming part of management’s initiative to 
reduce costs by transitioning and consolidating certain 
portfolios with one “core” external manager.

The Committee reviewed the Group’s exposure and plans 
to mitigate any risks associated with the planned 
discontinuation of the London Inter-Bank Offered Rate 
(“LIBOR”) after 2021. 

The Committee requested and examined a gap analysis 
determining how the Group met the PRA’s expectations 
under the Prudent Person Principle in response to a draft 
supervisory statement issued in September 2019.

Main activities during the year

Brexit
During 2019 the Committee continued to keep under 
review the economic and financial market implications 
of the UK leaving the EU and examined how management 
was positioning investments within the portfolio in the 
run-up to each of the Brexit deadlines. The Committee’s 
view was that the positioning and asset holdings within 
the investment portfolio were proportionate to the need 
to balance risk and reward across the year. The Committee 
noted also the likelihood of higher cash balances at the 
end of 2019 and certain sterling fixed income portfolios 
having a shorter duration than benchmark reflecting 
a continuing defensive position within the portfolio prior 
to the UK General Election in December and the Brexit 
extension until the end of January 2020. The Committee’s 
conclusions were reported to the Board during 
its discussions on the wider implications of Brexit on 
business operations and the capital position of the Group.

Sustainable investing
At the end of 2019 the Group’s investing framework for 
investment grade corporate bonds reflected the ESG 
framework approved by the Committee. Under the 
framework:

 – negative screening has been applied to selected issuers;
 – the guidelines for all investment managers in scope 

have been amended to encourage managers to invest 
into suitable “green” bonds where available; and
 – all portfolios in scope are now required to achieve 

an average MSCI ESG rating of at least ‘A’. Under the 
benchmarks employed, managers are typically able 
to allocate more investment towards issuers with a 
strong ESG rating compared to those with poor ratings.

The Committee will now monitor the results from the 
framework adopted, continue to examine developments 
and trends within ESG investing and expects to make 
further adjustments to the framework in the next 1-3 years. 

The Committee recognised that it was important to 
comply with the recommendations made by the TCFD 
and carry out climate change scenario stress testing. 
Further information about the Group’s approach to the 
TCFD can be found on pages 68 to 70.

Market developments
At each scheduled meeting, the Committee received 
a market update from the Director of Investment 
Management and Treasury. The updates covered: 
economic conditions in the UK, the US and the Eurozone; 
market levels for key asset classes (notably credit); 
the outlook for interest rates and inflation; and developing 
issues viewed as appropriate to be brought to the 
attention of the Committee. The impact on assets from 
the continuing tensions surrounding international trading 
relations and the weakness of the retail sector were of 
particular note during 2019. The Committee also 
monitored the development of interest rate policies set 
by the Bank of England, the US Federal Reserve and the 
European Bank and the impact on hedged yields from 
non-sterling assets held.

104 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 Suitability of investment strategy
The annual studies examining stressed liquidity 
requirements and asset and liability matching were 
presented to the Committee during the year. Such work 
informs strategic benchmark allocations and provides 
part of the context for the addition of new asset classes or 
exiting a holding. In 2019, estimated aggregate liquidity 
requirements across a three month period remained 
unchanged. No asset classes were introduced or exited 
(albeit the benchmark allocations for certain portfolios 
were changed to reflect better small changes in liability 
durations) and the first investments were made into the 
Euro credit portfolio (which had been approved by the 
Committee in H2 2018 with investment held over until 
the “core” manager initiative had been implemented).

Monitoring investment activity and performance
The Committee received a comprehensive report at 
each scheduled meeting covering: the financial results 
from investment activity; aggregate portfolio positioning 
against strategic benchmarks; performance of each 
individual portfolio against benchmark; adherence to 
operational controls; performance of suppliers; and 
compliance with an agreed framework of risk limits. 
During the year the Committee invited the internal 
investment team and the managers responsible for 
the investment property portfolio, global credit portfolio 
and the high yield portfolio to present updates on their 
respective portfolios. 

The Board reviewed and approved this report on  
2 March 2020.

MARK GREGORY
CHAIR OF THE 
INVESTMENT COMMITTEE

105

GOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTWWW.DIRECTLINEGROUP.CO.UKDIRECTORS’ REMUNERATION REPORT

Our Governance

 – Penny James was appointed CEO on 9 May 2019 and 
the process for the recruitment of a new CFO was 
completed with Tim Harris taking up the position on 
1 October 2019. For both appointments the Committee 
considered the appropriate remuneration that would 
motivate and retain the candidates. In addition, the 
Committee considered their remuneration in the 
context of wider workforce remuneration and I am 
pleased to report that their pension contribution level 
is in line with the workforce. This means that we are 
fully compliant with the new Code in this regard. 
 – The Committee also considered arrangements for 
departing Directors and the mitigation of the costs 
of their departures. More information on the departing 
Directors appears in the Annual Report on Remuneration. 

 – The Committee considered the Annual Incentive Plan 
(“AIP”) outturn noting the change agenda and the 
establishment of Penny’s leadership team and was 
satisfied that good progress has been made. The 
Committee considered the overall outcomes of both the 
AIP and the Long-Term Incentive Plan (“LTIP”) schemes 
and was satisfied that those outturns were appropriate 
and so did not apply discretion to adjust the outturns. 

I hope that, once you have read the documents, you will 
vote in favour of the resolutions at the forthcoming AGM.

I see the Committee’s objectives as:

 – Rewarding Directors for results that are generated 

within the risk appetite set by the Board.

 – Setting an appropriate framework for remuneration for 

the Executive Directors, Executive Committee and other 
senior management with enough flexibility so that the 
Group can attract and retain the best people for the 
organisation.

 – Having oversight of remuneration policies throughout 

the Group and ensuring all our employees are paid fairly.

The report is set out in the following sections:

Section

Chair’s statement
Remuneration at a glance – summarising 
the remuneration arrangements for 
Executive Directors
Annual report on remuneration – detailing 
pay outcomes for 2019 and covering how the 
Group will implement remuneration in 2020
Directors’ Remuneration Policy

Page

106 to 109

110 to 111

112 to 127
128 to 138

DANUTA GRAY
CHAIR OF THE 
REMUNERATION 
COMMITTEE

Dear Shareholders,
On behalf of the Remuneration Committee (“The 
Committee”), I am pleased to introduce this year’s report, 
including our updated Directors’ Remuneration Policy.

The Group has had a good year and achieved significant 
progress against our key strategic aims despite the 
challenges we have faced in the broader external market. 
Our strategic objective is to turn the Group’s potential 
into growth through combining our customer-focused 
philosophy, strong brands and technology transformation 
and by becoming a simpler, leaner and more agile 
organisation, all with the aim of establishing the Group 
as the most successful business in our chosen markets. 
Therefore, we are committed to being a home for capable 
people who celebrate difference and challenge the status 
quo to deliver for our customers. We can only do this 
by empowering and developing the best people. 

This has been a busy year for the Group with the 
progression of our change agenda. In the context 
of remuneration, the Committee considered the 
following items: 

 – In line with the changes to the UK Corporate 

Governance Code 2018 (the “Code”), the Committee 
received more information and regular updates on 
all-employee reward and engaged directly with the 
wider employee population. This put the Committee 
in a good position to take all-employee reward into 
account when considering the Directors’ Remuneration 
Policy (the “Policy”). 

 – This year we are proposing a new Remuneration Policy. 

Following a review which included considering  
all-employee remuneration and other stakeholder 
interests, the Committee was satisfied that the Policy 
remains ‘fit for purpose’, therefore only relatively small 
changes are proposed to refine the Policy. We have also 
refreshed the incentive scheme rules.

106 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 The Remuneration 
Committee is committed 
to aligning 
Executive Directors’ pay 
to the Group’s business 
strategy and 
demonstrable success 
and the interests of our 
shareholders.

Remuneration Policy

We will be proposing a new Policy to shareholders for 
approval at the AGM in May 2020. The Policy covers 
how decisions on Directors’ remuneration will be made, 
and the remuneration philosophy and strategy which 
underpin these decisions.

The requirements of the revised Code have provided the 
Committee with an opportunity to consider whether our 
existing Policy on executive pay remains appropriate for 
our business and in line with regulatory requirements 
and key stakeholder expectations. The current policy was 
well supported by shareholders on adoption (receiving 
over 98% of votes in favour when it was approved at the 
AGM in May 2017) and, we believe, continues to support 
the delivery of our long-term strategy. 

As part of the comprehensive policy review process, 
a range of remuneration structures were explored fully. 
The Committee decided to retain the key features of 
the current policy, enhance some components to achieve 
further simplicity and increase shareholder alignment 
whilst reinforcing our strategic priorities. The revised 
Policy ensures continued regulatory compliance relating 
to remuneration and reflects evolving good governance 
practice in many areas. The Committee considers it 
essential that the policy for Executive Director 
remuneration reflects the interests of the wider workforce. 

The key features of the new policy are: 

 – For all current and future Executive Directors, the 

pension contribution will be set in line with the pension 
contribution rate for all Group employees in the UK 
(currently 9% of salary). Any new Executive Committee 
members will also have their pension contributions 
aligned with the Executive Directors and the wider 
workforce. 

 – Simplification of the non-financial AIP performance 

measures to emphasise our short-term strategic areas 
of focus and the use of a straight-line vesting between 
AIP threshold and maximum performance. 

 – Significantly increased shareholding requirements 

to 250% of salary for the CEO. 

 – A new post-employment shareholding requirement 
equal to the shareholding requirement in office (or 
actual shareholding on departure, if lower) for a period 
of two years following cessation of employment. 

 – Consistent malus and clawback trigger events to reflect 

the guidance set out by the FRC.

 – To enable the Committee (in line with the new Code 

requirements) to apply discretion and override 
formulaic outcomes where those outcomes do not 
reflect overall Group performance.

Details on how the Policy will be implemented for 2020 
are set out on page 111

To coincide with the review of the Policy we have also 
carried out a timely review of the executive share incentive 
scheme rules. There are two schemes which shareholders 
have been asked to vote on: The LTIP and the Deferred 
Annual Incentive Plan (“DAIP”). The main changes being 
proposed to the plans are to update legislative references 
and simplify leaver provision wording, (although no 
substantial changes are proposed).

We have consulted with our largest shareholders, 
Institutional Shareholder Services, the Investment 
Association and Glass Lewis as part of reviewing our Policy 
and its implementation for 2020. In light of the positive 
feedback received, we did not make any changes to our 
initial proposals. I would like to take this opportunity to 
thank them for their time and valuable input.

Performance and incentive outcomes for the year

During 2019, I believe our management team has worked 
extremely hard to deliver and be prepared to launch a 
new strategy and can take pride in the growth the Group 
has experienced in the past year. 

The Group delivered good results in a challenging market, 
growing our capital return and we consider our successful 
customer-focused strategy and our investment in future 
capabilities to have helped sustain this robust 
performance. The results are reflected in the incentive 
outcomes for our Executive Directors.

107

GOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTWWW.DIRECTLINEGROUP.CO.UKDIRECTORS’ REMUNERATION REPORT – CONTINUED

For the 2019 AIP, the Group’s diversified product and 
channel portfolio, disciplined underwriting and our 
engaged employees have helped us to achieve a 
commendable profit before tax result of £509.7 million. 
The outturn was ahead of the target leading to a pay-out 
of 69% of maximum for this element. Performance across 
the Customer measures was particularly strong for the 
year and the Committee awarded a maximum outturn 
for this element. The People measures were assessed as 
being around maximum. The Committee is pleased to 
report this year that management have made significant 
progress on the technology transformation and cost 
reduction agenda on which the Shared objective was 
measured and awarded an outturn of 70% for this 
element. Full details on the outcomes for the year are 
included on pages 114-117. We therefore awarded bonuses 
of 76% of the maximum to the Executive Directors. In line 
with the Remuneration Policy, 40% of any AIP award will 
be deferred for three years under the DAIP.

The 2016 LTIP (awards granted in March and August 2016) 
vested during 2019 and merited a pay out at 100% of 
maximum based on strong performance against our RoTE 
targets over the three-year performance period (2016, 2017 
& 2018). In calculating the RoTE achievement, the reported 
RoTE for 2018 was adjusted downwards to exclude the 
favourable impact of the capital management exercises 
executed in the 2017 financial year on the outcome for 
these awards.

The TSR performance for the 2016 LTIP awards run from 
the date of award to the third anniversary of award (as 
opposed to across the three financial years commencing 
with the year in which the award was granted as for the 
RoTE measure). TSR performance for both the March and 
August awards did not achieve threshold performance 
reflecting the challenging external environment, therefore 
no shares vested under this measure. Subsequently the 
overall vesting outcome for the 2016 LTIP awards was 60%. 

The 2017 LTIP (awards granted in March and August 2017) 
are due to vest during 2020, subject to the Committee’s 
satisfaction that the financial and risk underpins have 
been met at the end of the vesting period. 

The RoTE performance period for these awards ended 
on 31 December 2019. The three-year average RoTE 
performance for 2017, 2018 and 2019 was 20.4% against 
a maximum target of 18.0%. Awards under the RoTE 
element are therefore due to vest at 100% of the 
maximum potential.

In calculating this outcome the same downward 
adjustments have been made to the reported RoTE 
for 2018 per the 2016 RoTE achievement.

Consistent with the regulations, as the performance 
period of the TSR elements run for three years from grant 
(whereas the RoTE performance period is aligned with the 
financial year-end), the TSR element of the 2017 awards, 
due to vest during 2020, will be reported separately next 
year. Accordingly, we have included an estimated value of 
the RoTE vesting outcomes for the 2017’s awards plus the 
TSR vestings from the 2016 awards in the single figure 
remuneration table for 2019 for the Executive Directors.

The Committee believes 
that the 2019 
remuneration outcomes 
appropriately reflect the 
Group’s good 
performance.

Committee decisions on outcomes

As mentioned, this year has been a good one and the 
overall outcomes for the annual bonus resulted in a 
payout of £1,004,747 for the CEO and £177,888 for the 
CFO which the Committee believes is appropriate in 
the context of the Group’s performance in 2019. 

The level of vesting of the LTIP was considered appropriate 
in the light of the Group’s performance over the three-year 
performance period. The Committee believes the Policy 
has delivered an appropriate quantum of reward for the 
corporate performance achieved. The Committee were 
therefore satisfied that the Group’s Remuneration Policy 
had operated as intended.

Wider workforce engagement and pay 
considerations for 2019

The Committee has consistently considered wider 
employee pay as context for the decisions it makes. 
Every year, we review and act upon the outcome of our 
DiaLoGue People Survey. As Chair of the Committee, 
I have attended meetings of the Group’s Employee 
Representative Body (“ERB”) since 2018 at appropriate 
times during the year. These meetings are an opportunity 
to discuss any concerns raised in relation to employee pay 
and that of our Executive Directors and senior leadership. 
Our existing workforce engagement is strengthened 
through internal social networking, “town halls” and other 
forums. To supplement this, the Committee receives 
papers setting out details of all-employee pay and 
workforce policies across the Group at each meeting. 
We found that this standing agenda item gave us further 
valuable insight for framing executive pay and policies.

The Committee considers it important to monitor and 
assess internal pay relativities and takes these into 
account when determining Executive Director 
remuneration.

Early adoption of the CEO pay ratio disclosure in 2018 
emphasised the Committee’s intention to do so. The 
employee pay ratio has been refined further for 2019 by 
adopting Option A to better reflect the diverse range of 
job roles across the business see page 120.

108 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 During 2019, the Group further built on its commitment 
to ensure that all of our people are rewarded fairly and 
have an interest in the success of the Group, with a 
minimum increase of £650 in 2019, bringing the minimum 
salary across the Group to £19,000 (depending on 
contractual hours).

We are also delighted that, through our continued focus 
on building an inclusive organisation, we have improved 
our female representation in senior jobs to exceed the 
Women in Finance Charter target of 30% during 2019, 
and we will continue with the programmes underway to 
further reduce our gender pay gap. See our 2019 Gender 
Pay Gap Report for more details at www.directlinegroup.
co.uk/2019GenderPayGapReport.

Executive Director changes

During the year the Group completed the appointment 
of Penny James as CEO and the search was completed 
for a new CFO culminating in Tim Harris’s appointment on 
1 October 2019. Details of the remuneration arrangements 
for Penny on appointment to CEO were disclosed in last 
year’s report. Full details of Tim’s remuneration can be 
found on page 124. When assessing the appropriate 
remuneration for both Penny and Tim, the positions were 
benchmarked externally as well as with consideration to 
the remuneration arrangements of the whole workforce. 
Broadly speaking the elements of the all-employee reward 
and Director reward are similar and in particular, both 
Directors’ pension contributions are in line with the wider 
workforce. The Committee determined that it was 
appropriate to grant awards to Tim Harris as 
compensation for awards forfeited from his previous 
employer. Further details are set out on page 127.

Paul Geddes stood down as CEO and a member of the 
Board on 9 May 2019 and left the Group at the end of 
July 2019. Paul worked through his notice and was paid 
a pro-rated AIP bonus for the period to 31 July 2019. 
Following a review of Paul’s contribution and performance 
through his notice period, the Committee exercised its 
discretion and decided that Paul was a ‘good’ leaver for 
the purposes of the incentive schemes. Accordingly, 
his LTIP awards will be pro-rated until 31 July 2019. The 
continuing LTIP and DAIP awards will vest on their usual 
vesting dates. For LTIP awards issued after the AGM in 
2017 any shares that vest will be subject to a further post 
vesting holding period of two years.

Following a reassessment of the Executive Committee 
and Board it was agreed the position of Managing 
Director Personal lines was no longer required and 
consequently this role was made redundant on 30 June 
2019. Mike Holliday-Williams served his notice 
commencing on 1 July 2019, and found a new external role, 
which the Committee considered not to be in competition 
with the Group. Consequently, a redundancy date was 
agreed and he was by definition a ‘good’ leaver as of 30 
September 2019. The Committee did not exercise any 
discretion with regard to Mike’s share incentive 
scheme awards.

His LTIP awards will be pro-rated to this date and for any 
awards granted after the AGM in 2017 will be subject to 
a two-year post-vesting holding period. In addition, in 
anticipation of the new Policy, as part of Mike’s 
redundancy arrangements it was agreed that he will 
maintain his shareholding requirement for a period of 
two years from 30 September 2019. 

Approach to pay in 2020

No change to the overall approach to pay is anticipated 
for 2020. The CEO will be awarded a salary increase of 
2.13%. This is in line with the average increase for the wider 
workforce (2.25%) but calculated based on the weighted 
average salary before and after her promotion to CEO. 
The CFO’s salary remains appropriate given his joining 
date in the latter quarter of the year. 

No change will be made to the weightings of the metrics 
under the AIP. The approach to assessment will focus on 
performance measures agreed at the start of the year.

We are not proposing any changes to the performance 
conditions for the 2020 awards under the LTIP. Likewise, 
the target RoTE scale of 17.5% to 20.5% will remain at the 
same level as in 2019 and reflects an appropriate 
performance range in the context of the Group’s planned 
underlying RoTE performance.

As part of the wider Committee oversight on all-employee 
pay matters, the Committee (following a detailed review) 
is delighted to confirm that the Group will apply an 
increase to the minimum salary level that is above the 
living wage foundation rate and a minimum salary 
increase of £500 to around 5,200 colleagues from April 
2020 bringing the Group’s company-wide minimum salary 
to £19,500 for full-time colleagues on 37.5 hours. This is 8% 
above the Living Wage Foundation rate outside London, 
and 15% higher than the Government’s national minimum 
wage. We continue to want our employees to have 
ownership of the Group, as such, the Committee approved 
a grant of Free Shares to all employees in 2020 to 
recognise their invaluable contribution to the business 
and the desire to strengthen shareholder alignment 
across the Group. 

Your AGM vote

The Committee welcomes investor feedback on an 
ongoing basis and this report seeks to describe and 
explain our remuneration decisions clearly, and I hope to 
receive your support for it at the AGM. At this years’ AGM 
you are being asked to vote on four remuneration-related 
resolutions: the Directors’ Remuneration Policy, updates 
to the share incentive schemes (LTIP and DAIP) and the 
Directors’ Remuneration Report.

Should you have any questions about my Committees’ 
report or our Remuneration Policy proposals please  
email our AGM email address  
shareholderenquiries@directlinegroup.co.uk and I or my 
team will respond to you.

Yours sincerely,

DANUTA GRAY
CHAIR OF THE 
REMUNERATION 
COMMITTEE

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Remuneration at a glance

Remuneration outcomes for 2019

Executive Director’s total pay

Penny James 
(CEO)

Tim Harris 
(CFO)

Total pay (£’000)

£1,902

£521

£0m

0.5m

£1m

1.5m

£2m

Base Salary

Pensions and Benefits

Annual Incentive 
Plan (AIP)

Other-buyout from 
previous employer

Find out more on page 113

AIP achievement
This chart illustrates the actual amounts earned from the AIP and reflecting performance in 2019. 60% of the amount is payable 
in March 2020 and 40% will be deferred into shares for three years.

Penny James 
(CEO)

Tim Harris 
(CFO)

£178k

105%

133% 175%

£1,005k

105%

133%

175%

£0m

£0.2m

£0.4m

£0.6m

£0.8m

£1m

£1.2m

£1.4m

Target (% of salary)

Actual (% of salary)

Maximum (% of salary)

Actual (£’000)

Find out more on pages 114-117

LTIP

Shareholding at year-end
This chart illustrates the number of shares held at the end of 2019 by the Executive Directors against the share ownership guidelines 
of 200% of salary.

Penny James (CEO)1

£0m

£0.5m

£1.0m

£1.5m

£2.0m

£2.5m

Tim Harris (CFO)

£0m

£0.5m

£1.0m

£1.5m

£2.0m

£2.5m

2019

Guideline

Note:
1.  From 2020 AGM this will increase to 250% for the CEO, she currently exceeds the increased level.

Find out more on pages 119 and 125

110 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 Implementing the policy in 2020

Key feature

Base salary

Implementation in 2020

 – Reviewed annually with any increases taking effect  

on 1 April

 – 2.13% increase for the CEO to £817,000
 – The CFO’s salary remains appropriate (at £535,000) 

 – The Committee considers a range of factors when 

given his joining date in the latter quarter of the year

determining salaries, including pay increases 
throughout the Group, individual performance and 
market data

Pensions

 – Pension contributions are paid only in respect of  

 – CEO and CFO pension contribution is 9%

base salary

 – The Executive Directors’ pension is set in line with the 

pension level received by the majority of the 
employee population 

Annual Incentive Plan

 – Maximum opportunity of 175% of salary for the CEO 

and the CFO 

 – No change to the maximum opportunity
 – No change from the weightings or measures used 

 – At least 50% of the AIP is based on financial measures. 

for 2019

The Committee considers various non-financial 
performance measures such as strategic measures
 – It bases its judgement for the payment outcome at 

the end of the performance period on its assessment 
of the level of performance achieved with reference to 
performance targets agreed at the start of the year

 – There will be a straight-line vesting between AIP 

threshold and maximum performance
 – Financial measures (55%): Profit before tax 
 – Non-financial measures (45%): People, Customer & 

Shared

 – The performance targets are commercially sensitive 

 – Any payment is subject to an additional gateway 

and will be disclosed in next year’s report

assessment, including assessing risk factors

 – Clawback provisions apply

Deferred Annual Incentive Plan

 – 40% of the AIP is deferred into shares
 – Typically vesting after three years subject to 

continued employment

 – Malus and clawback provisions apply

Long Term Incentive Plan

 – No further performance conditions apply

 – Awards typically granted as nil-cost options
 – Awards typically granted twice a year
 – The Plan allows for awards with a maximum value of 

 – No change to the maximum annual award levels
 – Nil-cost options will continue to be used for the grants
 – The current 60% RoTE and 40% TSR mix will continue 

200% of base salary per financial year

 – Performance is measured over three years 
 – Awards vest subject to financial underpin and 

payment gateway

 – Malus and clawback provisions apply
 – Awards are subject to an additional two-year holding 

period following the end of the three-year 
performance period

to apply for 2020

 – A RoTE target range of 17.5% (threshold) to 20.5% 

(maximum) is required for the 2020 awards to vest
 – Vesting at threshold is 20% and maximum is 100% 

with straight-line vesting in between 

 – Relative TSR will be measured against the FTSE 350 

(excluding investment trusts) peer group. Vesting for 
median TSR performance (threshold) is 20% and for 
upper quintile TSR performance (maximum) is 100% 
with straight-line vesting in between these points

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Annual Report on Remuneration

Introduction

We have prepared this report in accordance with the requirements of the Companies Act 2006 and the Large 
and Medium-sized Companies and Groups (Accounts and Reports) Regulations 2008 (as amended) (the “Regulations”). 
The report also meets the relevant requirements of the Listing Rules of the FCA and describes how the Board has 
complied with the principles and provisions of the Code relating to remuneration matters. Remuneration tables subject 
to audit in accordance with the relevant statutory requirements are contained in this report and stated to be audited. 
Unless otherwise stated, the information within the Directors’ Remuneration Report is unaudited.

Remuneration Committee members and governance

The following list details members of the Committee during 2019. You can find information about each member’s 
attendance at meetings on page 82. You can find their biographies on pages 76 to 78.

Committee Chair
Danuta Gray

Non-Executive Directors
Mike Biggs
Mark Gregory1
Sebastian James
Clare Thompson2

Notes:
1.  Mark Gregory was appointed to the Remuneration Committee with effect from 9 May 2019.
2.  Clare Thompson stepped down from the Board with effect from 9 May 2019.

Advisers to the Committee

The Committee consults with the Chief Executive Officer, the Group Human Resources Director, and senior 
representatives of the HR, Risk and Finance functions on matters relating to the appropriateness of all remuneration 
elements for Executive Directors and Executive Committee members. The Chairman, Chief Executive Officer and the 
Group Human Resources Director are not present when their remuneration is discussed. The Committee works closely 
with the Chairs of the Board Risk Committee and the Audit Committee, including receiving input from those Chairs 
regarding target-setting and payouts under incentive plans, and whether it is appropriate to operate malus and 
clawback. The Chair of the Board Risk Committee attended Committee meetings on two occasions. The Remuneration 
and Board Risk Committees can also hold joint meetings to consider matters of common interest.

The Committee appointed PricewaterhouseCoopers LLP(“PwC”) as its independent adviser from 1 January 2019 
following a competitive tender process. PwC is a signatory to the Remuneration Consultants Group’s Code of Conduct. 

During the year, PwC advised on market practice, corporate governance and regulations, incentive plan design and 
target-setting, recruitment, investor engagement and other matters that the Committee was considering. PwC 
supported the Group in several ways, including the provision of IFRS 17, tax, technology consulting and immigration 
services during 2019. The Committee is satisfied that the advice PwC provided was objective and independent. 

PwC’s total fees for remuneration-related advice in 2019 were £151,700 exclusive of VAT. PwC charged its fees based 
on its standard hourly rates for providing advice. 

Allen & Overy LLP, one of the Group’s legal advisers, also provided legal advice relating to the Group’s executive 
remuneration arrangements. It also provided the Group with other legal services.

112 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 Implementing policy and pay outcomes relating to 2019 performance

Single figure table (Audited)

Salary1

Benefits2

Annual 
bonus3

2019

2018

2019

Long-term
incentives4,5

2019

2018

£’000

Penny James7
Tim Harris8
Paul Geddes9
Mike Holliday-
Williams10

2019

755
134
297

2018

675
–
826

284

559

35
3
8

7

14 1,005
178
395

–
19

2018

803
–
983

2,512
–
1,216

2019

–
198
–

14

324

570

626

–

–
–
–

–

Other6

Pension

Total

2018

–
–
–

–

2019

107
12
74

2018

2019

2018

169 1,902
525
774

–
206

4,174
–
3,250

43

84

658

1,854

Notes:
1.  Salary – the Company operates a flexible benefits policy, and salary is reported before any personal elections are made.
2.  Benefits – includes a company car or allowance, private medical insurance, life assurance, income protection, health screening and 

discounted insurance. The CEO uses a car service for travelling on journeys from home to office, the Group also pays for any associated 
tax liability that arises on this benefit.

3.  Annual bonus – includes amounts earned for performance during the year but deferred for three years under the DAIP. For more 

information, see page 126.  
These deferred awards are subject to continuous employment only. However, awards remain subject to malus and clawback.
4.  2016 LTIP awards RoTE – the expected vesting outcome figures for the RoTE portion of the awards granted under the LTIP in 2016 
and reported in 2018 have been updated. These updates are based on the actual vesting of the RoTE portion of the awards and a 
share price of £3.53 and £2.831 on 29 March 2019 and 30 August 2019 respectively, compared to the three-month average share price 
of £3.20042 used in reporting this figure in the 2018 report. The revised figures include the actual number of dividends accrued on this 
portion of the award at vesting. This results in an adjusted reportable increase of approximately £12,167 for Paul and £12,543 for Mike 
with a corresponding increase of the single figure for 2018 reflected in the table above. Further information on LTIP awards can be 
found on pages 118-119.

5.  The 2018 long-term incentive buyout for Penny James – the expected vesting outcome figure reported in 2018 has been updated. 

The figure relates to the amount in respect of the second and final tranche of her buy-out awards, which vested in April 2019. These 
updates are based on the actual vesting of 97.335% (unchanged) and a share price of £3.559 on 1 April 2019. The award was subject to 
the achievement of performance targets, ending in the 2018 performance year, that relate partly to the performance of the Company 
and partly to the performance of her previous employer.

6.  The 2019 “Other” figure for Tim Harris relates to the amount in respect of his buyout awards, disclosed on page 127. The award is not 
subject to any performance conditions, and the value of this award is based on a share price at the date of grant (1 October 2019) of 
£2.9997.

7.  Penny James was appointed to CEO on 1 May 2019. Her remuneration for 2019 covers both her time spent in the role as CFO and as 
CEO during 2019. As disclosed last year, Penny’s pension contribution was reduced from 25% to 9% of salary on her appointment to 
CEO in May 2019 to align with the wider workforce.

8.  Tim Harris was appointed to the Board on 1 October 2019 and also became employed on that date.
9.  Paul Geddes stepped down from the Board on 9 May 2019. His remuneration for the purposes of this table has been pro-rated with 
LTIPs vesting by reference to performance conditions met while he was on the Board in 2019. Details of Paul’s salary, pension and 
benefits paid following his cessation as an Executive Director on 9 May 2019 until the date of his exit on 31 July 2019 can be found on 
page 122.

10.  Mike Holliday-Williams stepped down from the Board on 30 June 2019 when the role of Managing Director, Personal Lines was made 

redundant. His remuneration for the purposes of this table has been pro-rated with LTIPs vesting by reference to performance 
conditions met while he was on the Board in 2019. Details of Mike’s salary, pension and benefits paid following his cessation as an 
Executive Director on 30 June 2019 until the date of his exit on 30 September 2019 can be found on pages 123-124.

Each Executive Director has confirmed they have not received any other items in the nature of remuneration, other 
than those already disclosed in the single figure table.

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Annual Incentive Plan outcomes for 2019 (Audited)
The chart illustrates the final assessment of the level of achievement under the AIP and total outcome approved by 
the Remuneration Committee.

Performance measure 
and weighting

Performance 
achievement 2019 

Outcome 2019

20%
Shared

10%
People

15%
Customer

Executive Director

Penny James

Tim Harris1

Paul Geddes2

Mike Holliday-Williams2

55%
Financial

Financial

Customer

People 

Shared

69%

70%

100%

90%

Total
76%

38%

15%

9%

14%

Achievement under the 2019 AIP

2019 AIP 
payment

76% of maximum £1,004,747

76% of maximum £177,888

76% of maximum £395,032

76% of maximum £323,695

Note: 
1.  The award made to Tim Harris represents a pro-rated amount for the period since joining the Board.
2.  The AIP awards made to Paul and Mike represent pro-rated amounts for the period to their departure from the Board. 

40% of any AIP award is deferred into shares under the DAIP, vesting three years after grant.

Financial element (55% weighting)

The financial performance measure is profit before tax. The Committee established a target performance level at the 
start of the year. In the table below, we have disclosed the target set for profit before tax performance. 

The approach taken to assessing financial performance against this measure was based on a straight-line outcome 
between 10% for threshold performance and 60% for on-target performance, and a straight-line outcome between 
on target performance and 100% for achievement of maximum performance.

The formulaic outcome from 2019 performance against the financial measure was 69%, giving a total of 38% out of 55% 
attributable to this element. A summary of the assessment is provided in the following table.

Measure

Profit before tax

Threshold 10%

Target 60%

Maximum 100%

2019 Actual

2019 Achievement

£449.1m

£499.0m

£548.9m

£509.7m

69%

114 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019  
Customer element (15% weighting)

Customer experience is at the heart of the Group’s strategy and success. As part of our customer strategy, and to ensure 
that the business strives to achieve a sustained and competitive level of service, the Board sets challenging customer-
centric KPIs. These are intended to ensure that remuneration is aligned with and supports continuous improvement. 

We set ourselves the highest standards for customer service and demonstrate this by assessing our progress in 
customer outcomes from the views of our customers. The Group has continued to improve on an already strong 
performance against stretching targets. Our brands performed well (mainly top quartile) across the majority of 
insurance customer experience benchmarking studies.

Having considered performance against targets and an assessment of the quality of performance achieved, the 
Committee determined that a maximum outturn for the Customer measures was appropriate, giving a total of 15% 
out of 15% attributable to this element. A detailed assessment of the Customer measures is set out below.

Measure

Assessment

Net promoter score 
(“NPS”)
Improvement of 
customer advocacy 
across the Group

Overall, we worked hard to offer great customer service, and this is reflected in our top 
quartile NPS scores measuring the likelihood of our customers to recommend one of 
our brands. 
 – The Group’s NPS showed strong year-on-year performance, exceeding target and 

achieving top quartile performance in a range of independent benchmarking studies. 

 – Churchill NPS was just ahead of the target set for 2019; and we worked hard to boost 
customers’ loyalty by making dealing with insurance easier; launching a new brand 
driving the Churchill strap line.

 – We continued the trend for high renewal NPS, with particularly strong performance in 

H1 on Motor and Home with favourable market conditions for customers.

 – Rescue NPS performance ended the year well ahead of target as a new supplier 

framework was embedded delivering great customer outcomes. 

 – We continued to enhance digital capabilities for customers amending and renewing 

polices to meet more customer needs.

Complaints
Reduction in complaints 
volume and process 
improvements

 – The volume of claims complaints reduced significantly in 2019, as we focused on 

constantly working to improve and taking learnings from dissatisfaction in order to help 
ensure that our customer outcomes continue to be high.

 – Long-term reducing trends on Household, Motor, Commercial and Rescue continued 

Claims NPS 
Increase ease on 
claims and strategic 
improvements

MyCustomer
Transaction customer 
experience performance 
measuring our people/
calls 

Measure

Customer

into 2019, so that stretch targets were exceeded in all lines of business.

 – Claims NPS performance was well ahead of target with various customer focused 
initiatives making a difference (i.e. speeding up total loss payments significantly).

 – The Group’s work in delivering the highest level of customer service has been recognised 
at the UK Customer Experience Awards where the Group won Gold or Silver across five 
different categories.

 – Over 1.5 million responses from customers across the Group have provided feedback on 
the experience delivered by our people and 85% (claims) and 87% (customer ops) rated 
our people as 9 or 10 out of 10. 

 – A new platform was launched in Q4 2018 to further improve insight capabilities and this 

improved capability has been embedded during 2019 to drive even more focused 
coaching conversations and performance recognition.

 – In Household, Motor and Claims MyCustomer consultant performance was significantly 

ahead of target with several best-ever months in both areas.

2019 Achievement

100%

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People element (10% weighting)

For the People element of the AIP, the Board set a range of people measures specifically around succession strength, 
diversity and employee engagement, reflecting the importance of this agenda to the success of the Group. The 
Committee considered that performance across these measures was very strong and had exceeded expectations 
against a background of high employee engagement alongside significant change and transition this year. The 
Committee therefore agreed a near maximum outturn for the People measures, giving a total of 9% out of 10% 
attributable to this element. A detailed assessment of the People measures is set out below.

Measure

Assessment

Succession
Ensure a succession plan 
in place for senior roles, 
nurturing our people to 
support progression in 
accordance with 
succession plan

Diversity
Ensure the Group is a 
diverse and inclusive place 
to work where differences 
are respected, valued and 
celebrated

Engagement
Ensure we are fully 
engaged with our 
employees via the 
DiaLoGue programme 
with leaders setting the 
tone demonstrating the 
Group’s Values and 
Behaviours in all aspects 
of their role

Measure

People

 – We successfully and smoothly navigated changes to our senior leaders and Executive 
Committee in 2019, quickly filling roles with either internal or external capable long-
term leaders and provided continuity of leadership, mindfully increasing our female 
representation at this level.

 – To support the CEO transition and prepare for the next generation of senior leaders, 

we used our Senior Leadership Development Programme, to build strategic capability 
throughout 2019.

 – We continue to retain our high potential people across our Emerging Leaders and 
Graduate population of 33 individuals with just one voluntary leaver. Two cohorts of 
our emerging leaders programme have taken place in 2019 (with a 50:50 gender split), 
with five of this group moving into new roles in 2019, including three promotions.
 – Our high potential graduates have been provided with opportunities to move in 

the organisation and develop further, raising their profiles with our senior leaders via 
networking opportunities and building relationships further across the Group. 
We successfully recruited a further 28 graduates and 117 apprentices during 2019.

 – Since becoming a signatory to the Women in Finance Charter, we have actively 

recruited and promoted more women into senior roles; women now account for 31% 
of our senior management (2018: 28%, 2017: 22%) and we are looking forward to working 
towards our next milestone.

 – We continued to focus on building an inclusive organisation, valuing diversity and 

uniqueness. 91% of our people responded positively that they feel they can ‘bring all of 
themselves to work’ in our 2019 employee survey.

 – All senior leaders have Diversity and Inclusion action plans in place.
 – We launched Thrive – an employee movement aimed at helping them and others to 

grow and feel empowered to drive their own path and inspire other Direct Line Group 
women to be the best they can be. 

 – Mental health continued to be a focus in 2019, and we further developed the agenda 

by hosting a Mental Health First Aiders conference and sponsorship of events to provide 
awareness and support on this subject, including financial wellbeing and targeted 
training around suicide awareness training. It is our aspiration to enable mental health 
conversations and support to be at the same level as they are for physical health. 
 – We continued to achieve high participation levels (88%) in our employee survey, 

DiaLoGue, and maintained high overall engagement levels at 78% in 2019, which places 
us in the upper quintile of high performing companies.

 – In 2019 following our accreditation and 3rd place position in the Sunday Times ‘Best Big 
Companies to Work For’ survey, we identified personal growth, people management, 
and leadership as the key priority areas to concentrate on to improve our ability to 
attract and retain employees.

2019 Achievement

90%

116 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 Shared element (20% weighting)

For the Shared element of the AIP, the Board set a range of strategic measures specifically around technology and 
business transformation and cost savings, with the aim of ensuring the Group has the capabilities and cost base to 
ensure its sustained success. The Committee considered the delivery of the major technology transformation 
programmes, for which specific measures and milestones were set; and for the cost objective the Committee focused 
on the articulation and commencement of activities required to achieve the 2020 and 2021 cost base. The Committee 
therefore agreed an outturn of 70% for the Shared measures, giving a total of 14% out of 20% attributable to this 
element. A detailed assessment of the technology transformation and costs measures is set out below.

Measure

Assessment

Technology 
transformation
Progress and delivery 
of several technology 
investment programmes 
on time and on budget, 
to deliver new capability 
benefits

 – There has been successful delivery in our Motor IT platform which will transform 

our customers’ experience, and early signs of performance are meeting expectations.

 – We launched a number of other customer systems, for example:

 – Darwin motor; our first new personal lines brand in 25 years. Darwin is focused 

on the Price Comparison Website (“PCW”) market and utilises a new technology 
platform that combines customer serve functionality with a data-led pricing engine 
employing machine learning techniques. Darwin was launched on two PCW during 
the year.

 – Travel for our partnership with RBS/NatWest; a new Travel platform, initially for our 
major partnerships, and migrated over 1.6 million policies for RBS and NatWest 
customers. This new platform includes full medical screening and enables automated 
processing for low value claims; and

 – Tradesperson on the Direct Line for Business digital platform.

 – Alongside launching new systems, we have made good progress on setting the 

foundations for changes to come in 2020, for example: 
 – We have delivered the first release of a major finance transformation which will move 

core finance systems to the cloud and;

 – We have also made significant steps in updating our underlying technology platform.

 – We deferred certain elements of programmes, primarily to mitigate potential risks 

arising from system stability and programme complexity. These actions have been well 
managed and controlled by the Group.

Costs
Development and 
execution of activities to 
deliver a sustainably lower 
cost base to support future 
quality of earnings

 – We delivered on our target to reduce operating expenses to below £700 million in 2019. 
This was delivered through generally tighter cost control together with specific actions 
relating to media spend and contact centre efficiency.

 – We have also launched several programmes to reduce cost across multiple spend lines 
including senior management, technology infrastructure, print and mail, and travel and 
entertainment.

 – Furthermore, we are investing in technology to digitalise processes through either 

increasing customer self-service and automation including the use of robotic process 
automation. Over time, the results of these investments will be to reduce the headcount 
of the group and to reduce our property footprint. 

 – We set additional cost targets for 2021 disclosed as part of Capital Markets Day in 

November 2019.

Measure

Shared

2019 Achievement

70%

117

GOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTWWW.DIRECTLINEGROUP.CO.UKDIRECTORS’ REMUNERATION REPORT – CONTINUED

LTIP outcomes for 2019 (Audited)
LTIP awards are granted in March and August of each year. Each grant is subject to the following performance 
conditions:

 – RoTE (60% weighting) – performance is measured over three financial years starting from the 1 January preceding 

the March grant; and

 – Relative TSR (40% weighting) – performance is measured over a three-year period from the date of grant.

2016 LTIP awards (vesting in 2019)

Awards under the LTIP granted in March and August 2016 vested during 2019. They are subject to relative TSR 
performance over the three-year period from the date of grant, and RoTE performance in 2016, 2017 and 2018. 

Consistent with the regulations, the expected RoTE vesting outcomes for the year ended 31 December 2018 (together 
with the TSR elements from the 2015 awards) were included in the 2018 single remuneration figure in the 2018 report. 
The 2018 single remuneration figure has been updated in the 2019 report to reflect the known share price at the actual 
vesting date (and updated for dividends) for the RoTE portion of the awards. You can find details of this on page 113. 
The performance outcomes of these elements are included in the table below.

The 2019 single remuneration figure includes the value of the 2016 TSR elements (for which the performance period 
ended in March and August 2019, and the awards vested shortly after). Details of the targets and performance achieved 
are set out in the table below.

The Committee was satisfied that the financial and risk underpins were met at the end of the vesting period and 
therefore the performance achieved against the targets and the vesting of the awards is as follows.

Award

Performance measure

Weighting

Threshold 
(20% of 
maximum)

Maximum 
(100% of 
maximum)

Actual performance

Achievement

Outcome

March 2016

August 2016

RoTE
(2018 single figure)
Relative TSR
(2019 single figure)
RoTE
(2018 single figure)
Relative TSR
(2019 single figure)

2017 LTIP awards (vesting in 2020)

60%

14.5%

17.5%

18.5%

100%

60%

40%

Median

60%

14.5%

40%

Median

Upper 
quintile
17.5%

Upper 
quintile

Below Median

–

–

18.5%

100%

60%

Below Median

–

–

Awards under the LTIP granted in March and August 2017 will vest during 2020. They are subject to relative TSR 
performance over the three-year vesting period, and RoTE performance in 2017, 2018 and 2019. The RoTE performance 
period for these awards ended on 31 December 2019 and performance in respect of this element is set out in the table 
below. Performance under the relative TSR measure will be assessed at the end of the vesting periods in March 2020 
and August 2020 respectively and will be disclosed in the 2020 Directors’ Remuneration Report. This is subject to the 
Committee’s satisfaction that the financial and risk underpins have been met at the end of the vesting period.

Consistent with the regulations, the expected RoTE vesting outcomes (together with the TSR elements from the 2016 
awards) are included in the 2019 single remuneration figures for the Executive Directors based on the three-month 
average share price to 31 December 2019. You can find details of this on page 113.

Award

Performance measure

Weighting

Threshold
(20% of 
maximum)

Maximum
(100% of 
maximum)

Actual performance

Achievement

Outcome

March 2017

August 2017

RoTE
(2019 single figure)
Relative TSR
(2020 single figure)
RoTE
(2019 single figure)
Relative TSR
(2020 single figure)

60%

15.0%

18.0%

20.03%

100%

60%

40%

Median

60%

15.0%

40%

Median

Upper 
quintile
18.0%

Upper 
quintile

Performance period not yet complete

20.03%

100%

60%

Performance period not yet complete

118 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 Summary of the 2019 LTIP single remuneration figure outcomes1

Number of shares 
awarded (inc. dividends) 
subject to this 
performance condition

Percentage vested 
by reference to 
performance 
achieved

Total value  
of shares (inc.  

Number of  

shares vested

dividends) vested
£’000

March 2017 
LTIP – RoTE2

August 2017 
LTIP – RoTE2

March 2016 
LTIP – TSR

August 2016 
LTIP – TSR

Total single 
figure LTIP

Paul Geddes
Mike Holliday-Williams
Paul Geddes
Mike Holliday-Williams
Paul Geddes
Mike Holliday-Williams
Paul Geddes
Mike Holliday-Williams
Paul Geddes
Mike Holliday-Williams

136,042
98,692
97,464
71,746
99,387
50,482
105,978
55,342

100%
100%
100%
100%
0%
0%
0%
0%

136,042
98,692
97,464
71,746
–
–
–
–

398
289
285
210
–
–
–
–
–
–

Notes:
1.  The August 2016 and both the 2017 LTIP awards for Paul and Mike are pro-rated accordingly (to 9 May 2019, and to 30 June 2019 

respectively) and will be disclosed as a payment to past directors in the 2020 and 2021 annual report on remuneration. Paul’s and 
Mike’s 2019 single figure disclosure only refers to the March 2016 component of their LTIP, which did not vest.

2.  2017 RoTE elements are based on the three-month average share price to 31 December 2019 of £2.92.

Using shares (Audited)
In receiving a share award, Executive Directors commit not to hedge their exposure to outstanding awards under these 
plans or in respect of shares they are reporting to the Company within their ownership for the purposes of any share 
ownership guidelines. They also agree not to pledge as collateral their participation under any of the plans or any shares 
which they are required to hold in the Company for any purposes, including for share ownership guidelines. There have 
been no changes to the share interests below since 31 December 2019.

Penny James
Tim Harris

At 31 December 2019

Share plan 
awards subject 
to performance 
conditions1,2,3

Share plan 
awards subject 
to continued 
service1

 Share plan 
interests vested 
but unexercised1

1,227,561
356,706

197,450
66,157

–
–

Share plan interests exercised during 
the year to 31 December 2019

Shares held 
outright

629,114
–

Number of 
options exercised 
1

Share price on 
date of exercise

705,872
–

3.559
–

Share plan 
awards subject 
to performance 
conditions 1,2,3

Interests at end of employments

Share plan 
awards not 
subject to 
performance 
conditions1

 Share plan 
interests vested 
but unexercised1

Share plan interests exercised during 
the year until end of employments

Shares held 
outright

Number of 
options exercised1 

Share price on 
date of exercise

Paul Geddes4

624,801

343,793

1,230

519,961

292,672

Mike Holliday-Williams5

393,998

204,329

–

393,923

245,532

3.626
3.626
2.847

Notes:
1.  These awards take the form of nil-cost options over the Company’s shares. Awards accrue dividend entitlement from the grant date to 
the date on which an award vests. Dividends added post-vesting are shown to 31 December 2019 (or end of employment if applicable), 
but are not realised until exercise.

2.  LTIP awards made from August 2017 include an additional two-year holding period before awards may be released.
3.  Unvested awards subject to performance conditions represents LTIP awards for which 60% is based on RoTE performance and 40% 

on relative TSR performance. The exact targets for each award were disclosed in the relevant Annual Report on Remuneration.

4.  Paul’s employment ended on 31 July 2019.
5.  Mike’s employment ended on 30 September 2019. Mike exercised shares twice during the year, at a share price of £3.626 and £2.847.

The table below shows the Non-Executive Directors’ beneficial interests in the Company’s shares1.

Director

Michael Biggs
Danuta Gray
Mark Gregory

Jane Hanson
Sebastian James
Fiona McBain
Gregor Stewart
Clare Thompson2
Richard Ward

Notes:
1.  This information includes holdings of any connected persons, as defined in section 253 Companies Act 2006.
2.  Clare Thompson stepped down from the Board on 9 May 2019 and this represents her holding at that date.

Shares held at
31/12/2019

Shares held at
31/12/18

–
10,000 
–

11,083 
5,000 
–
2,925

44,065
–

–
10,000 
–

11,083 
5,000 
–
–

44,065 
–

119

GOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTWWW.DIRECTLINEGROUP.CO.UKDIRECTORS’ REMUNERATION REPORT – CONTINUED

Non-Executive Directors (Audited)
Fees were the only remuneration paid to Non-Executive Directors in 2018 and 2019. Non-Executive Directors may also 
claim for reasonable travel and subsistence expenses, in accordance with the Group’s travel and expenses policy, and, 
where these are classified as taxable by HMRC, they are shown under ‘Taxable Benefits’ below. The Non-Executive 
Directors receive no other benefits.

Director1

Michael Biggs
Danuta Gray
Mark Gregory
Jane Hanson
Sebastian James
Fiona McBain
Gregor Stewart
Clare Thompson
Richard Ward

2019 
£’000

400
110
101
120
95
83
115
34
120

Fees

2018 
£’000

400
103
75
120
95
25
88
102
120

Taxable Benefits2

2019 
£’000

2018 
£’000

5
7
0.1
11
–
16
19
–
0.1

6
4
–
10
–
2
4
–
0.4

2019 
£’000

405
117
101
131
95
99
134
34
120

Total

2018 
£’000

406
107
75
130
95
27
92
102
120

Notes:
1.  Non-Executive Directors are not eligible to participate in any of the Group’s bonus or share incentive schemes or to join any Group 

pension scheme.

2.  The values shown under ‘Taxable Benefits’ above comprise the value of taxable travel and subsistence expenses reimbursed by the 

Company (including any gross-up for tax and National Insurance Contributions due).

CEO pay ratio
In 2018, the Committee chose to adopt early the CEO pay ratio disclosure requirements which would otherwise come 
into effect in this year’s Directors’ Remuneration Report. Since then, the Committee have determined that the 
appropriate methodology to be used in future years is Option A, as the Committee believes this is the most robust 
approach to use going forward.

The table below compares the 2019 single total figure of remuneration for the CEO with that of the Group employees 
who are paid at the 25th percentile (lower quartile), 50th percentile (median) and 75th percentile (upper quartile) of its 
employee population.

Year

2019

Method

25th percentile pay ratio

Median pay ratio

75th percentile pay ratio

Option A

86:1

71:1

47:1

The UK employees included are those employed on 31 December 2019 and remuneration figures are determined with 
reference to the financial year ending on 31 December 2019.

Option A, as set out under the reporting regulations, was used to calculate remuneration for 2019 as we believe that it is 
the most robust methodology for calculating these figures. The value of each employee’s total pay and benefits was 
calculated using the single figure methodology consistent with the CEO. No elements of pay have been omitted. 
Where required, remuneration was approximately adjusted to be full-time and full-year equivalent basis based on the 
employee’s average full-time equivalent hours for the year and the proportion of the year they were employed.

As required by the regulations, the CEO single figure used to determine the 2019 pay ratios is based on the sum of the 
total single figures of remuneration for Paul Geddes and Penny James, but with remuneration in respect of Penny’s 
service as CFO excluded. This gives a total of £2,042,000. Each employee’s pay and benefits were calculated using each 
element of the employee remuneration, on a full-time equivalent basis. No adjustments (other than to achieve a 
full-time equivalent rate) were made and no components of pay have been omitted.

Salary
Total pay and benefits

25th percentile (P25)

Median (P50)

75th percentile (P75)

£21,577
£23,665

£24,988
£28,894

£37,039
£43,275

Base salaries of all employees, including our Executive Directors, are set with reference to a range of factors including 
market practice, experience and performance in role. For reference, the CEO base salary median pay ratio is 32:1. In 
reviewing the ratios the Committee also noted that the CEO’s remuneration package is weighted more heavily towards 
variable pay (including the AIP and LTIP) than the wider workforce due to the nature of the role, and this means the 
ratio is likely to fluctuate depending on the performance of the business and associated outcomes of incentive plans 
in each year. 

The Group’s employees are fundamental to the Group’s strategy and to ensuring a high level of service to our 
customers. We are proud that the high number of consultants in our customer service centres are employed by the 
Group (rather than being outsourced) and note that the impact of these lower paid roles is reflected in the ratios above. 
Further details on the differences between remuneration of Executive Directors and the wider workforce are set out on 
pages 108 and 109. The Committee is satisfied that these policies drive the right behaviours and reinforces the Group’s 
values which in turn drives the correct culture. 

120 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 Percentage change in Chief Executive Officer’s pay for 2018 to 2019
The table below shows Penny James’ year-on-year percentage change in salary, taxable benefits and bonus, compared 
to the average pay for all other employees. This represents the increase in salary received on promotion from CFO to 
CEO in May 2019.

Chief Executive Officer
All employees (average)

Salary1

11.9%
3.6%

Benefits2

142.3%
11.0%

Bonus (including  

deferred amount)3

25.1%
17.4%

Notes:
1.  Based on the change in average pay for employees employed in the year ended 31 December 2019 and the year ended 

31 December 2018. The increase for the CEO includes the salary increase received as part of promotion from CFO to CEO.

2.  For all employees, there were no changes in benefits provision between 2018 and 2019. For the CEO the increased value of benefits 

relates to the car service used by the CEO for travelling on journeys from home to office, of which the Group also pays for any 
associated tax liability that arises on this benefit.

3.  For employees other than the CEO, this includes average amounts earned under the AIP, and other variable incentive schemes, 

including monthly and quarterly incentive schemes operated in certain parts of the Group.

Chief Executive Officer’s pay between 2012 and 2019 and historical performance 
of TSR
The table below shows historical levels of the CEO’s pay between 2012 and 2019. It also shows vesting of annual and 
long-term incentive pay awards as a percentage of the maximum available opportunity. This is presented against the 
Company’s TSR since its shares began trading on the London Stock Exchange in October 2012, against the FTSE 350 
Index (excluding investment trusts) over the same period. This peer group is the same used for measuring relative TSR 
under the LTIP.

Total Shareholder Return 
(%)

300

250

200

150

100

16 Oct
2012

31 Dec 
2012

31 Dec 
2013

31 Dec 
2014

31 Dec 
2015

31 Dec 
2016

31 Dec 
2017

31 Dec 
2018

31 Dec 
2019

DLG

FTSE 350 (excluding investment trusts)

CEO single figure of remuneration (£’000s)

Penny James
Paul Geddes

Annual bonus payment (% of maximum)
LTIP vesting (% of maximum)1

20121

20131

20141

2015

20162

2017

20183

20194,5

–
2,536
63%

55%

–
5,356
75%

88%

–
4,795
83%

96%

–
4,348
63%

86%

–
4,039
88%

99%

–
3,250
68%

71%

1902
774
76%

53%

1,908
65%

30%

Notes:
1.  Based on actual vesting under the 2010, 2011 and 2012 RBS Group LTIP. The value included in the single figures in respect of these 

awards is £205,000 in 2012, £728,000 in 2013 and £2,437,428 in 2014.

2.  The 2016 single figure and annual bonus payment reflect an adjustment, made in 2019, to the original award of 20% of maximum 

opportunity related to the Ogden discount rate change.

3.  The 2018 single figure has been revised to reflect the actual vesting of the 2016 awards under the LTIP, an increase of £12,167 for Paul.
4.  The 2019 single figure reflects the estimated vesting of the RoTE portion of the LTIP granted in March and August 2017. Any shares 
under the LTIP granted in 2017 will not be delivered until the end of the applicable vesting periods in March and August 2020. 
However, they have been included in the single figure, as the performance period in respect of the RoTE portion has now been 
completed. The LTIP vesting figure reflects part of the year for the outgoing CEO, Paul Geddes, only.

5.  The 2019 single figure reflects part of the year for the outgoing CEO, Paul Geddes, and the entire year for the newly appointed CEO, 

Penny James.

121

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Payments for Loss of Office (Audited)

Paul Geddes

As disclosed in last year’s report, Paul stepped down from the Board on 9 May 2019 and left the Company on 31 July 2019. 
Following his cessation as a Director of the Company, Paul’s salary, pension and benefits were paid in monthly 
instalments until the end of his employment as follows:

Salary (£’000)

188

Benefits (£’000)

Pension (£’000)

4

47

Total (£’000)

239

At the time of exit, the Committee exercised its discretion to treat Paul as a ‘good’ leaver under the Company’s incentive 
schemes. The treatment of his awards was therefore as follows:

AIP
The 2019 AIP was subject to the satisfaction of the gateway criteria and the relevant performance criteria. The award 
was also pro-rated to reflect the period worked until the end of his employment. 40% of the award will be deferred into 
shares. Further detail is set out on page 126. 

The single figure table on page 113 includes only the value of the AIP based on the period up to 9 May 2019 when Paul 
stepped down from the Board. As his total 2019 AIP award was pro-rated to the end of his employment (31 July 2019), 
the additional value of his AIP for 2019 was £249,494 (based on the period from 9 May 2019 to 31 July 2019).

DAIP
The 2017, 2018 and 2019 DAIP awards will continue to vest on their third anniversaries of award and remain subject to 
all scheme rules, including malus and clawback provisions. Awards will be exercisable for 12 months after they vest. 

LTIP
The August 2016, March and August 2017 and March 2018 LTIP awards will be time pro-rated to reflect the period from 
their date of grant to the end of his employment. The awards will vest on the third anniversary of their grant, subject 
to their original performance conditions and to all scheme rules, including malus and clawback provisions. 

Furthermore, if Paul secures a new role which the Committee consider is comparable with his role with the Group, and 
which it considers should reasonably compensate him for the loss of any unvested awards, then such unvested awards 
will be forfeited. 

The awards made in August 2017 and March 2018 will be subject to a further two year holding period after vesting. 

No LTIP awards have been made to Paul since March 2018.

Paul was granted 215,730 awards under the August 2016 LTIP. As disclosed in last year’s report, the RoTE outcome was 
100% of maximum. As outlined on page 118, the relative TSR outcome was 0% of maximum. Based on this performance, 
and pro-rating the original number of shares from the date of grant to the end of employment, a total of 158,967 shares 
vested on 30 August 2019 with a value of £450,036 based on the share price of £2.831 on that date. 

SIP
As the free shares held by Paul under the all-employee Share Incentive Plan (“SIP”) have been held for more than five 
years, Paul will be able to withdraw them from the SIP tax-free.

Appointment at QA Limited
On 13 August 2019 Paul’s appointment as CEO of QA Limited, a digital education and skills provider was announced. 
The Committee had been made aware of Paul’s new role prior to its formal announcement and considered Paul’s leaver 
status in detail. The Committee determined (in the context of his exit terms) that it was appropriate that Paul remains 
a good leaver for the following reasons:

 – An education provider, QA Limited is not a competitor of the Group; and
 – Paul confirmed (via a formal attestation process and statement) that QA Limited does not operate a long-term 

incentive plan and (as such) will not buyout unvested Direct Line Group awards. 

The Committee will continue to monitor his ‘good’ leaver status and will seek further attestation before the vesting 
of each future award to ensure this remains appropriate. This is facilitated by the LTIP mitigation clause included in 
his settlement agreement. All awards will continue to be subject to malus and clawback provisions.

122 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 Mike Holliday-Williams

An assessment of senior roles determined that the Managing Director, Personal Lines role was no longer required at 
the Board level, and that this role would therefore be made redundant. As a result, Mike Holliday-Williams stepped 
down as an Executive Director on 30 June 2019. He then worked with the Group to ensure a smooth handover until 30 
September 2019. It was originally intended that he would then commence a period of garden leave, ending on 30 June 
2020, during which time his contractual salary, benefits and pension would be paid. Unvested LTIP awards would 
continue to accrue during garden leave in line with the Plan rules given his redundancy circumstances. However, the 
Committee mutually agreed to an earlier employment cessation date of 30 September 2019 following discussions on his 
potential appointment as CEO of Aegon UK – a Dutch life insurance company that is primarily known as a pensions and 
life insurance provider. The Committee carefully considered Mike’s continued ‘good’ leaver status in the context of his 
then anticipated CEO appointment at Aegon and determined that it was appropriate that Mike continues to be treated 
as a ‘good’ leaver for the following reasons: 

 – A life insurance company, Aegon UK is not a competitor of the Group; and 
 – Mike confirmed that Aegon does not operate a long-term incentive plan and (as such) will not buy out unvested 

Direct Line Group awards. 

Mike’s appointment as CEO of Aegon UK was announced on 10 September 2019 and the Committee will continue to 
monitor his good leaver status and will seek further attestation before the vesting of each future award to ensure this 
remains appropriate. For example, if the nature of Aegon UK’s business operations were to change such that the 
company would be considered a competitor to the Group, the Committee would again review his leaver status. 
Like Paul, this is facilitated by the LTIP mitigation clause included in his settlement agreement in line with the ISS 
guidelines on this. All awards will continue to be subject to malus and clawback provisions.

The Committee had determined its approach to the post-cessation shareholding requirements for the 2020 Policy at 
the point of Mike’s departure. The Committee therefore early adopted post-employment shareholder requirements for 
Mike ahead of the Policy renewal. Mike is required to maintain his shareholding at exit for a period of two years after he 
has left the Group. 

Given Mike’s earlier employment cessation date, Mike’s salary, pension and benefits were paid in monthly instalments 
for a significantly shorter period until the end of his employment on 30 September 2019 as follows:

Salary (£’000)

144

Benefits (£’000)

Pension (£’000)

3

22

Total (£’000)

169

Mike also received a final statutory payment of £4,725 in connection with the cessation of his employment.

Mike was treated as a ‘good’ leaver under the Company’s incentive schemes given his redundancy. The treatment of his 
awards was therefore as follows:

AIP
The 2019 AIP was subject to the satisfaction of the gateway criteria and the relevant performance criteria. The award was 
also pro-rated to reflect the period worked until the end of his employment. 40% of the award will be deferred into 
shares. Further detail is set out on page 126. 

The single figure table on page 113 includes only the value of the AIP based on the period up to 30 June 2019 when Mike 
stepped down from the Board. As his total 2019 AIP award was pro-rated to the end of his employment (30 September 
2019) following the handover period, the additional value of his AIP for 2019 was £164,530 (based on the period from  
30 June 2019 to 30 September 2019).

DAIP
The 2017, 2018 and 2019 DAIP awards will continue to vest on their third anniversaries of award and remain subject to all 
scheme rules, including malus and clawback provisions. Awards will be exercisable for 12 months after they vest. 

123

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LTIP
The 2017, 2018 and 2019 LTIP awards will be time pro-rated to reflect the period from their date of grant to the end of 
his employment. The awards will vest on the third anniversary of their grant, remain subject to their original 
performance conditions and to all scheme rules, including malus and clawback provisions. 

Furthermore, if Mike secures a new role which compensates him for the loss of any unvested awards, the Committee 
has discretion to withhold unvested LTIPs. 

The awards made in August 2017, March and August 2018 and March 2019 will be subject to a further two-year holding 
period after vesting. 

No LTIP awards have been made to Mike since March 2019.

Mike was granted 109,568 awards under the August 2016 LTIP. As disclosed in last year’s report, the RoTE outcome was 
100% of maximum. As outlined on page 118, the relative TSR outcome was 0% of maximum. Based on this performance, a 
total of 83,013 shares vested on 30 August with a value of £235,010 based on the share price of £2.831 on that date. As the 
vesting date was before the date his employment ended, no pro-rata reduction was applied to the number of shares. 

Payments to Past Directors (Audited)

John Reizenstein (former CFO)

March and August 2016 LTIP
The table below sets out the awards which vested during the year:

Award

March 2016
August 2016

Number of share options 
awarded (inc. dividends)

Vesting proportion (inc. 
performance and pro-rata)

Number of share options 
vested

Total value of share options 
(including dividends) vested 
(£)

150,388
151,044

49%
44%

73,504
66,668

259,4691
188,7372

Notes:
1.  Based on closing share price of £3.53 on the vesting date (29 March 2019).
2.  Based on closing share price of £2.831 on the vesting date (30 August 2019).

March and August 2017 LTIP
The performance period in respect of the RoTE elements of these awards ended on 31 December 2019 however the 
performance period in respect of the TSR elements of these awards ends on 26 March 2020 and 28 August 2020. 
The value of the 2017 LTIP awards vesting for John will therefore be disclosed in the 2020 report.

New Executive Director
On 1 October 2019, Tim Harris joined the Board as an Executive Director and was appointed CFO. Tim’s annual salary 
is £535,000 with a pension allowance of 9% of salary. He also participates in the Group’s Annual Incentive Plan up to 
a maximum of 175% of salary and the Long-Term Incentive Plan up to 200% of salary. 

On joining he received an LTIP award over 200% of salary on the same terms as the August 2019 grant (except that the 
vesting dates will run from the date of grant). This was granted at the annual award level as no separate buyout was 
made to compensate him for the loss of his 2019 award at his previous employer. Full details of this award is set out on 
page 126.

In addition, and as disclosed on page 113, he received a one-off award pursuant to listing Rule 9.4.2 to compensate for 
the loss of LTIP awards made by his former employer. See page 127 for details.

124 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019  
Distribution statement
This chart shows the overall pay expenditure across all Group employees compared with the total dividend value paid 
to shareholders in 2018 and 2019.

Dividend (£m) 

Overall expenditure on pay (£m) 

% change
(17.1)%

Ordinary

Special

.

3
5
0
2

9
.
1
8
2

.

7
3
1
1

.

4
0
9
2

8
1

9
1

.

8
5
6
4

.

0
3
7
4

% change
1.5%

8
1

9
1

Notes:
1.  During 2019 the Company paid special dividends of £113.7million in addition to the regular dividends. Under the dividend policy 

the Board considers whether to make additional distributions each year alongside the full-year results. 

2.  There have been no share buybacks since the IPO. The dividends paid information has been taken from note 14 to the consolidated 
financial statements. The overall expenditure on pay has been taken from note 10 and therefore, consistent with market practice, 
it has not been calculated in a manner consistent with the single figure in this report.

AGM voting outcomes
The table shows the percentage of shareholders voting for or against, and the percentage of votes withheld, relating to 
the resolutions to approve the 2018 Directors’ Remuneration Report which was put to shareholders at the 2019 AGM on 
9 May 2019.

The resolution approving the Directors’ Remuneration Report was passed by 93.88% of the votes cast in favour of 
the resolution. 

For

Against

Number

Percentage

Number

Percentage

Number of votes 
withheld 
(abstentions)

Percentage of 
votes withheld 
(abstentions)

Approval of Directors’ 
Remuneration Report (2019 AGM)
Approval of Directors’ 
Remuneration Policy (2017 AGM)

977,430,480

93.88%

63,723,957

6.12%

8,673,354

0.83%

881,046,703

98.29%

15,349,348

1.71%

32,669,059

3.52%

Shareholdings (Audited)
This table sets out the share ownership guidelines and actual share ownership levels:

Name

Penny James
Tim Harris

Position

Chief Executive Officer
Chief Financial Officer

Share ownership 
guideline1 
(% of salary)

Value of shares 
held at 31 
December 20192 
(% of salary)

200%
200%

293%
20%

Notes:
1.  Executive Directors are expected to retain all the ‘after tax’ Ordinary Shares they obtain from any of the Company’s share incentive 

plans until they achieve a shareholding level that is equal to 200% of base salary. From the 2020 AGM, the shareholding level required 
from the CEO will be equal to 250% of base salary.

2.  For these purposes, holdings of Ordinary Shares will be treated as including all vested but unexercised awards, or awards unvested 

but after the performance period in the holding period, valued on a basis that is net of applicable personal taxes payable on acquiring 
such Ordinary Shares.

125

GOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTWWW.DIRECTLINEGROUP.CO.UKDIRECTORS’ REMUNERATION REPORT – CONTINUED

LTIP awards granted during 2019 (Audited)
The table below shows awards granted under the LTIP to Executive Directors in 2019 in the form of nil-cost options.

Awards granted in 2019 under the LTIP1

Director

Position

Award as % of salary

Number of shares granted

Face value of Awards £

Penny James

Chief Executive Officer

Tim Harris2

Mike Holliday-
Williams3

Chief Financial Officer
Former Managing 
Director, Personal 
Lines

200%

200%

100%

470,097

356,706

1,475,000

1,070,000

159,702

562,584

Note:
1.  The number of shares awarded was based on the average share price in the three-day period prior to grant, which was £3.5227 in 

March 2019 and £2.8727 in August 2019. 

2.  The LTIP awarded to Tim Harris on joining the Group in October 2019 was based on the average share price in the three days prior to 
grant of £2.9997 in October 2019. The LTIP awarded to Penny James in March 2019 was whilst she was CFO, whereas the August 2019 
was awarded to her as CEO.

3.  Mike Holliday-Williams was made redundant on 30 June 2019 and therefore did not receive the second LTIP grant in August 2019.

The performance conditions that apply to the LTIP awards granted in 2019 are set out below 

Performance Measure

RoTE
TSR

Performance conditions for awards granted in 2019 under the LTIP

Proportion of award

threshold vesting (20%)

Performance for  

60%
40%

17.5%
Median

Performance for  

maximum vesting

20.5%
Upper quintile

The RoTE targets for awards granted in 2019, applying to 60% of the award, were an average annual RoTE of 17.5% for 
20% vesting, 18.5% for 40% vesting and 20.5% for full vesting. A straight-line interpolation occurs from threshold to 
target, and then from target to maximum performance. 

The remaining 40% of each award is based on TSR performance conditions, for which there is a straight-line 
interpolation between threshold and maximum performance on a ranked basis. 

The performance period for the awards granted on 29 March 2019 will end on 31 December 2021 for the RoTE element 
and 28 March 2022 for the TSR element. The performance period for the awards granted on 30 August 2019 will end on 
31 December 2021 for the RoTE element and 29 August 2022 for the TSR element.

The performance period for the LTIP award granted to Tim Harris on 1 October 2019 ends on 31 December 2021 for the 
RoTE element and 30 September 2022 for the TSR element.

DAIP awards granted during 2019 (Audited)
The table below shows the deferred share awards granted under the DAIP to Executive Directors on 29 March 2019 
in respect of the 2018 AIP and the Ogden adjustment in respect of the 2016 AIP (as disclosed in the 2018 Directors’ 
Remuneration Report). Awards will vest after three years subject to continued service and were granted in the form 
of nil cost options.

Director

Penny James
Tim Harris
Paul Geddes

Mike Holliday-
Williams

Awards granted in 2019 under the DAIP

Awards granted in 2019 under the DAIP 
in respect of Ogden adjustment to 2016 AIP

Position

Value of deferred
bonus £

Number of shares 
granted

Value of deferred
bonus £

Number of shares 
granted

Chief Executive Officer
Chief Financial Officer
Former Chief 
Executive Officer
Former MD, 
Personal Lines

321,300
–

393,028

228,135

91,208
–

111,570

64,761

–
–

110,565

64,179

–
–

31,386

18,218

Note: 
1.  The number of shares awarded was based on the average share price in the three-day period prior to grant, which was £3.5227. In 

accordance with the DAIP rules, dividends in respect of the deferred shares are reinvested in additional shares, which vest when the 
deferred shares vest.

126 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 Buyout awards (Audited)
On joining Tim Harris received an LTIP award over 200% of salary on the same terms as the August 2019 grant (except 
that the vesting dates will run from the date of grant.) This was granted at the annual award level as no separate 
buy-out was made to compensate him for the loss of his 2019 award at his previous employer. Full details of this award 
is set out in the relevant section on the prior page.

The table below details buy-out awards made to Tim in October 2019 pursuant to Listing Rule 9.4.2 . These awards were 
made to the CFO in October 2019 as compensation for the forfeiture of legacy awards granted by his previous employer, 
Royal London. The normal vesting dates for the buy-out awards will be the same as for the original awards, but as his 
previous employer was a non-listed company, the original awards were granted in the form of units rather than shares. 
Therefore the value of the buy-out awards will be equivalent to 60% of the face value of the original awards. The buy-out 
awards will be in the form of nil-cost options and subject to normal malus and clawback provisions. The awards will 
accrue dividend equivalent shares until vesting, as per the terms of the legacy awards. 

Three-day 
average 
share price 
for grant of 
awards  

£

Face value 
of award  

£

No. of  
share 
options at  
1 January 
2019

No. of  
share 
options 
granted 
during the 
year

No. of  
share 
options 
vested 
during the 
year

No. of  
share  
options 
lapsed for 
performance

No. of 
dividend 
shares 
acquired at 
vesting

No. of  
share 
options  
held at  
31 December 
2019

No. of  
share 
options 
exercised

Grant date

Tim Harris

01-Oct-19

2.9997

 32,325 

01-Oct-19

2.9997

 166,125 

–

–

–

10,776

55,381

66,157

–

–

–

–

–

–

–

--

–

–

–

–

10,776

55,381

66,157

Vesting  

date

From 30 
June 2020 
until 30 
June 20221

From 30 
June 2021 
until 30 
June 20232

Notes:
1.  50% of the award vests on 30 June 2020, 25% of the award vests on 30 June 2021 and the remaining 25% vests on 30 June 2022.
2.  50% of the award vests on 30 June 2021, 25% of the award vests on 30 June 2022 and the remaining 25% vests on 30 June 2023.

Dilution
The Company complies with the dilution levels that the Investment Association guidelines recommend. These levels are 
10% in 10 years for all share plans and 5% in 10 years for discretionary plans. This is consistent with the rules of the 
Company’s share plans.

Non-Executive Directors’ fees
The current fees for the Chairman and Non-Executive Directors are set out below and were unchanged in 2019. 
No changes are anticipated for 2020.

Position

Board Chairman fee 
Basic Non-Executive Director fee

Additional fees
Senior Independent Director fee 
Chair of Audit, Board Risk and Remuneration Committees
Chair of CSR and Investment Committees
Member of Board Committee (Audit, Board Risk or Remuneration) 
Member of Board Committee (CSR or Nomination) 

No additional fees are paid for membership of the Investment Committee.

Fees for 2020 
£’000

400
75

30
30
10 
10
5

127

GOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTWWW.DIRECTLINEGROUP.CO.UKDIRECTORS’ REMUNERATION REPORT – CONTINUED

Directors’ Remuneration Policy
The following sets out our proposed Directors’ policy for the Executive and Non-Executive Directors of the Group. This 
policy will be put forward for shareholder approval at the 2020 AGM on 14 May 2020 and, if approved, will apply to 
payments made from that date. Until this time, the policy approved on 11 May 2017 will continue to apply. The main 
changes in this policy from the 2017 policy have been summarised in the Remuneration Committee Chair’s letter above 
and in the notes to the policy table. 

You can find further details regarding the policy’s operation for 2020 on page 111. 

Policy table

Element and purpose in 
supporting the Group’s 
strategic objective

Base salary
 – This is the core element 
of pay that reflects the 
individual’s role and 
position within 
the Group

 – Staying competitive 
in the market allows 
us to attract, retain 
and motivate high-
calibre executives with 
the skills to achieve 
our key aims while 
managing costs

Pension
 – To remain competitive 
within the market place

Operation

 – Base salaries are typically reviewed annually and set in April of each year, although the 

Committee may undertake an out-of-cycle review if it determines this to be appropriate
 – When reviewing base salaries, the Committee typically takes the following into account:

 – level of skill, experience and scope of responsibilities, individual and business performance, 

economic climate, and market conditions;

 – the appropriate benchmarking peer group(s) that reflects the Group’s size and industry 
focus, the corresponding market pay range(s) and the relevant positioning within the 
market pay range(s); and

 – general base salary movements across the Group

 – The Committee does not follow market data strictly. However, it uses it as a reference point 
in considering, in its judgement, the appropriate salary level, while regarding other relevant 
factors, including corporate and individual performance, and any changes in an individual’s 
role and responsibilities

 – The principles for setting base salary are like those applied to other employees in the Group. 
However, the specific benchmarking groups used to review external market relativities may 
differ across employee groups

 – Base salary is typically paid monthly
 – Pension contributions are paid only in respect of base salary
 – Executive Directors are eligible to participate in the defined contribution pension 

arrangement or alternatively they may choose to receive a cash allowance in lieu of pension

majority of employees

Maximum opportunity 

Performance measures

 – When determining salary increases, the Committee 

 – Not applicable

will consider the factors outlined in this table under 

‘Operation’

 – The maximum pension percentage contributions are 

 – Not applicable

set at a level that is consistent with that applied to the 

 – To encourage 

 – The Executive Directors’ pension will be set in line with the pension level received by the 

retirement planning 
and retain flexibility 
for individuals

Benefits
 – A comprehensive and 

flexible benefits 
package is offered, 
emphasising individuals 
being able to choose 
the combination of cash 
and benefits that  
suits them

majority of the employee population

 – Executive Directors receive a benefits package generally set by reference to market practice 

 – The costs of benefits provided may fluctuate from 

 – Not applicable

in companies of a similar size and complexity. Benefits currently provided include a 
company car, use of a car or car allowance, private medical insurance, life insurance, health 
screening, and income protection

 – The Committee may periodically amend the benefits available to some or all employees. The 

Executive Directors are eligible to receive such additional benefits as the Committee 
considers appropriate having regard to market norms

 – In line with our approach to all employees, certain Group products are offered to Executive 

Directors at a discount

 – Executive Directors are eligible to participate in any of the employee share plans operated 
by the Company, in line with HMRC guidelines (where relevant) and on the same basis as 
other eligible employees. Currently, this includes HMRC-approved SIP, which has been used 
to provide an award of free shares to all employees (including Executive Directors) and 
permits employees to purchase shares with a corresponding matching award 

 – Where an Executive Director is required to relocate to perform their role, they may be 

offered appropriate relocation benefits. The level of such benefits would be determined 
based on the circumstances of the individual and typical market practice and be consistent 
with the relocation arrangements available to the workforce generally. In normal 
circumstances, relocation benefits will only be paid for a period of 12 months

year to year, even if the level of provision has 

remained unchanged

 – The Committee will monitor the costs in practice and 

ensure the overall costs do not increase by more than 

the Committee considers to be appropriate in all the 

circumstances

 – Additionally, the limit for any employee share plans 

in which the Executive Directors participate will be 

in line with the caps permitted by HMRC from time 

to time

 – The Executive Directors may be entitled to retain fees 

received for any directorships held outside the Group

 – Similarly, while not benefits in the normal usage of 

that term, certain other items such as hospitality or 

retirement gifts may also be provided

128 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 You can find further details regarding the policy’s operation for 2020 on page 111. 

Policy table

Element and purpose in 

supporting the Group’s 

strategic objective

Operation

Base salary

 – Base salaries are typically reviewed annually and set in April of each year, although the 

 – This is the core element 

Committee may undertake an out-of-cycle review if it determines this to be appropriate

of pay that reflects the 

 – When reviewing base salaries, the Committee typically takes the following into account:

individual’s role and 

 – level of skill, experience and scope of responsibilities, individual and business performance, 

position within 

the Group

 – Staying competitive 

in the market allows 

us to attract, retain 

and motivate high-

the skills to achieve 

our key aims while 

managing costs

economic climate, and market conditions;

 – the appropriate benchmarking peer group(s) that reflects the Group’s size and industry 

focus, the corresponding market pay range(s) and the relevant positioning within the 

market pay range(s); and

 – general base salary movements across the Group

calibre executives with 

in considering, in its judgement, the appropriate salary level, while regarding other relevant 

 – The Committee does not follow market data strictly. However, it uses it as a reference point 

factors, including corporate and individual performance, and any changes in an individual’s 

role and responsibilities

 – The principles for setting base salary are like those applied to other employees in the Group. 

However, the specific benchmarking groups used to review external market relativities may 

differ across employee groups

 – Base salary is typically paid monthly

Pension

 – Pension contributions are paid only in respect of base salary

 – To remain competitive 

 – Executive Directors are eligible to participate in the defined contribution pension 

within the market place

arrangement or alternatively they may choose to receive a cash allowance in lieu of pension

 – To encourage 

 – The Executive Directors’ pension will be set in line with the pension level received by the 

majority of the employee population

retirement planning 

and retain flexibility 

for individuals

 – A comprehensive and 

in companies of a similar size and complexity. Benefits currently provided include a 

flexible benefits 

package is offered, 

screening, and income protection

company car, use of a car or car allowance, private medical insurance, life insurance, health 

emphasising individuals 

 – The Committee may periodically amend the benefits available to some or all employees. The 

being able to choose 

Executive Directors are eligible to receive such additional benefits as the Committee 

the combination of cash 

considers appropriate having regard to market norms

and benefits that  

 – In line with our approach to all employees, certain Group products are offered to Executive 

suits them

Directors at a discount

 – Executive Directors are eligible to participate in any of the employee share plans operated 

by the Company, in line with HMRC guidelines (where relevant) and on the same basis as 

other eligible employees. Currently, this includes HMRC-approved SIP, which has been used 

to provide an award of free shares to all employees (including Executive Directors) and 

permits employees to purchase shares with a corresponding matching award 

 – Where an Executive Director is required to relocate to perform their role, they may be 

offered appropriate relocation benefits. The level of such benefits would be determined 

based on the circumstances of the individual and typical market practice and be consistent 

with the relocation arrangements available to the workforce generally. In normal 

circumstances, relocation benefits will only be paid for a period of 12 months

Maximum opportunity 

 – When determining salary increases, the Committee 
will consider the factors outlined in this table under 
‘Operation’

Performance measures

 – Not applicable

 – The maximum pension percentage contributions are 
set at a level that is consistent with that applied to the 
majority of employees

 – Not applicable

Benefits

 – Executive Directors receive a benefits package generally set by reference to market practice 

 – The costs of benefits provided may fluctuate from 

 – Not applicable

year to year, even if the level of provision has 
remained unchanged

 – The Committee will monitor the costs in practice and 
ensure the overall costs do not increase by more than 
the Committee considers to be appropriate in all the 
circumstances

 – Additionally, the limit for any employee share plans 
in which the Executive Directors participate will be 
in line with the caps permitted by HMRC from time 
to time

 – The Executive Directors may be entitled to retain fees 
received for any directorships held outside the Group

 – Similarly, while not benefits in the normal usage of 
that term, certain other items such as hospitality or 
retirement gifts may also be provided

129

GOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTWWW.DIRECTLINEGROUP.CO.UKDIRECTORS’ REMUNERATION REPORT – CONTINUED

Element and purpose in 
supporting the Group’s 
strategic objective

AIP
 – To motivate executives 
and incentivise delivery 
of performance over a 
one-year operating 
cycle

Operation

Maximum opportunity 

Performance measures

 – The AIP is measured based on performance over the financial year against performance 

 – Threshold and maximum bonus levels for Executive 

 – Performance measures may be financial and non-financial 

targets which the Committee considers to be appropriate 

Directors are set by considering annual bonus 

(Group, divisional, business line or individual)

 – Clawback provisions apply to the AIP. These are explained in the notes to the policy table

practice throughout the organisation and referring to 

 – Each year, at least 50% of the bonus is based on financial 

DAIP 
 – To enable a stronger 
focus and alignment 
with the short to 
medium-term elements 
of our strategic aims

 – For Executive Directors, at least 40% of the AIP is deferred into shares under the DAIP
 – This typically vests three years after grant (with deferred awards also capable of being 

settled in cash at the discretion of the Committee, for example, when it gives rise to legal 
difficulties to settle in shares). The remainder of the award is paid in cash following the 
year-end

 – The Committee will keep the percentage deferred and terms of deferral under review 

This will ensure levels are in line with regulatory requirements and best practice and may 
be changed in future years but will not, in the Committee’s view, be changed to be less 
onerous overall

 – Dividends will accrue during the deferral period
 – Malus and clawback provisions apply to the cash and deferred elements. These are 

explained in the notes to the policy table

 – Awards will typically be made in the form of nil-cost options or conditional share awards, 
which vest to the extent performance conditions are satisfied over a period of at least 
three years. Under the Plan rules, awards may also be settled in cash at the discretion of 
the Committee. This may be appropriate, for example, if legal difficulties arise with settling 
in shares

 – Vested options will remain exercisable for up to the tenth anniversary of grant
 – Malus and clawback provisions apply to the LTIP. These are explained in the notes to the 

policy table

 – Awards under the LTIP may be made at various times during the financial year
 – Executive Directors will be subject to an additional two-year holding period following 

the three-year vesting period, during which time awards may not normally be exercised 
or released

 – During the additional holding period the awards will continue to accrue dividends. 
Following the holding period awards will cease to accrue dividends if not exercised 

LTIP
 – Aligning executives’ 
interests with those 
of shareholders to 
motivate and 
incentivise delivering 
sustained business 
performance over the 
long term 

 – To aid retaining 

key executive talent 
long term

Share ownership 
guidelines 
 – To align the interests of 
Executive Directors with 
those of shareholders

 – Executive Directors are expected to retain all the ordinary shares vesting under any of the 
Company’s share incentive plans, after any disposals for paying applicable taxes, until they 
have achieved the required shareholding level; unless such earlier sale, in exceptional 
circumstances, is permitted by the Chairman

 – Shares considered will include those held by the director and their connected persons, 
vested awards subject to holding requirements and unvested awards not subject to 
performance conditions (on a net of tax basis)

 – Executive Directors are also expected to retain an equivalent level of shareholding post their 

employment for a period of two years

 – In exceptional circumstances, earlier sale is permitted subject to the Chairman’s discretion

130 

 – 250% of salary for the CEO and 200% for the CFO.

 – Not applicable

 – The Committee reserves the discretion to amend 

these levels in future years

practice at other insurance and general market 

measures. The remainder of the bonus may be based on a 

comparators

combination of, for example, strategic, operational, shared or 

 – Outcomes for performance between threshold and 

individual performance measures

maximum will be determined on a straight-line basis

 – The Committee sets targets at the beginning of each financial 

 – The maximum bonus opportunity under the AIP is 

year

175% of base salary per year. The current maximum 

 – Before any payment can be made, the Committee will perform 

bonus opportunity applying for each individual 

an additional gateway assessment (including in respect of any 

Executive Director is shown in the statement of 

risk concerns). This will determine whether the amount of any 

implementation of policy

bonus is appropriate in view of facts or circumstances which 

 – No more than 10% of the bonus is paid for threshold 

the Committee considers relevant. This assessment may result 

performance

in moderating (positively or negatively) each AIP performance 

 – However, the Committee retains flexibility to amend 

measure, subject to the individual maximum bonus levels

the pay-out level at different levels of performance for 

 – The AIP remains a discretionary arrangement. In line with the 

future bonus cycles. This is based on its assessment of 

Code requirements, the Committee maintains discretion to 

the level of stretch inherent in the set targets, and the 

override formulaic outcomes where those outcomes are not 

Committee will disclose any such determinations 

reflective of the overall Group performance

appropriately

 – Subject to continued employment 

 – The maximum LTIP award in normal circumstances is 

 – The Committee will determine the performance conditions for 

200% of salary 

each award made under the LTIP, measuring performance 

 – Awards of up to 300% of base salary are permitted in 

over a period of at least three years with no provision to retest

exceptional circumstances, relating to recruiting or 

 – Performance is measured against targets set at the beginning 

retaining an employee, as determined by the 

of the performance period, which may be set by referring to 

Committee

the time of grant or financial year

 – Awards vest based on performance against financial and/or 

such other (including share return) measures, as set by the 

Committee, to be aligned with the Group’s long-term strategic 

objectives. The Committee may alter the precise targets used 

for future awards

 – Not less than 50% of the award shall be subject to one or more 

financial measures, and not less than 25% shall be subject to a 

relative TSR measure

 – Awards will be subject to a payment gateway, such that the 

Committee must be satisfied that there are no material risk 

failings, reputational concerns or regulatory issues

 – 20% of the award vests for threshold performance, with 100% 

vesting for maximum performance. The Committee reserves 

the right in respect of future awards to lengthen (but not 

reduce) any performance period and/or amend the terms of 

any holding period; however, there is no intention to reduce 

the length of the holding period 

 – In line with the Code requirements, the Committee maintains 

discretion to override formulaic outcomes where those 

outcomes are not reflective of the overall Group performance

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 Element and purpose in 

supporting the Group’s 

strategic objective

Operation

of performance over a 

one-year operating 

cycle

 – To motivate executives 

targets which the Committee considers to be appropriate 

and incentivise delivery 

 – Clawback provisions apply to the AIP. These are explained in the notes to the policy table

DAIP 

 – For Executive Directors, at least 40% of the AIP is deferred into shares under the DAIP

 – To enable a stronger 

 – This typically vests three years after grant (with deferred awards also capable of being 

focus and alignment 

settled in cash at the discretion of the Committee, for example, when it gives rise to legal 

with the short to 

difficulties to settle in shares). The remainder of the award is paid in cash following the 

medium-term elements 

year-end

of our strategic aims

 – The Committee will keep the percentage deferred and terms of deferral under review 

This will ensure levels are in line with regulatory requirements and best practice and may 

be changed in future years but will not, in the Committee’s view, be changed to be less 

onerous overall

 – Dividends will accrue during the deferral period

 – Malus and clawback provisions apply to the cash and deferred elements. These are 

explained in the notes to the policy table

interests with those 

of shareholders to 

motivate and 

in shares

three years. Under the Plan rules, awards may also be settled in cash at the discretion of 

the Committee. This may be appropriate, for example, if legal difficulties arise with settling 

incentivise delivering 

 – Vested options will remain exercisable for up to the tenth anniversary of grant

sustained business 

 – Malus and clawback provisions apply to the LTIP. These are explained in the notes to the 

performance over the 

policy table

long term 

 – Awards under the LTIP may be made at various times during the financial year

 – To aid retaining 

 – Executive Directors will be subject to an additional two-year holding period following 

key executive talent 

the three-year vesting period, during which time awards may not normally be exercised 

long term

or released

 – During the additional holding period the awards will continue to accrue dividends. 

Following the holding period awards will cease to accrue dividends if not exercised 

AIP

 – The AIP is measured based on performance over the financial year against performance 

 – Threshold and maximum bonus levels for Executive 

 – Performance measures may be financial and non-financial 

Maximum opportunity 

Performance measures

Directors are set by considering annual bonus 
practice throughout the organisation and referring to 
practice at other insurance and general market 
comparators

 – Outcomes for performance between threshold and 

(Group, divisional, business line or individual)

 – Each year, at least 50% of the bonus is based on financial 

measures. The remainder of the bonus may be based on a 
combination of, for example, strategic, operational, shared or 
individual performance measures

maximum will be determined on a straight-line basis

 – The Committee sets targets at the beginning of each financial 

 – The maximum bonus opportunity under the AIP is 
175% of base salary per year. The current maximum 
bonus opportunity applying for each individual 
Executive Director is shown in the statement of 
implementation of policy

 – No more than 10% of the bonus is paid for threshold 

performance

 – However, the Committee retains flexibility to amend 

the pay-out level at different levels of performance for 
future bonus cycles. This is based on its assessment of 
the level of stretch inherent in the set targets, and the 
Committee will disclose any such determinations 
appropriately

year

 – Before any payment can be made, the Committee will perform 
an additional gateway assessment (including in respect of any 
risk concerns). This will determine whether the amount of any 
bonus is appropriate in view of facts or circumstances which 
the Committee considers relevant. This assessment may result 
in moderating (positively or negatively) each AIP performance 
measure, subject to the individual maximum bonus levels

 – The AIP remains a discretionary arrangement. In line with the 
Code requirements, the Committee maintains discretion to 
override formulaic outcomes where those outcomes are not 
reflective of the overall Group performance

 – Subject to continued employment 

LTIP

 – Awards will typically be made in the form of nil-cost options or conditional share awards, 

 – The maximum LTIP award in normal circumstances is 

 – Aligning executives’ 

which vest to the extent performance conditions are satisfied over a period of at least 

200% of salary 

 – Awards of up to 300% of base salary are permitted in 
exceptional circumstances, relating to recruiting or 
retaining an employee, as determined by the 
Committee

 – The Committee will determine the performance conditions for 
each award made under the LTIP, measuring performance 
over a period of at least three years with no provision to retest
 – Performance is measured against targets set at the beginning 
of the performance period, which may be set by referring to 
the time of grant or financial year

 – Awards vest based on performance against financial and/or 
such other (including share return) measures, as set by the 
Committee, to be aligned with the Group’s long-term strategic 
objectives. The Committee may alter the precise targets used 
for future awards

 – Not less than 50% of the award shall be subject to one or more 
financial measures, and not less than 25% shall be subject to a 
relative TSR measure

 – Awards will be subject to a payment gateway, such that the 
Committee must be satisfied that there are no material risk 
failings, reputational concerns or regulatory issues

 – 20% of the award vests for threshold performance, with 100% 
vesting for maximum performance. The Committee reserves 
the right in respect of future awards to lengthen (but not 
reduce) any performance period and/or amend the terms of 
any holding period; however, there is no intention to reduce 
the length of the holding period 

 – In line with the Code requirements, the Committee maintains 

discretion to override formulaic outcomes where those 
outcomes are not reflective of the overall Group performance

Share ownership 

 – Executive Directors are expected to retain all the ordinary shares vesting under any of the 

guidelines 

Company’s share incentive plans, after any disposals for paying applicable taxes, until they 

 – 250% of salary for the CEO and 200% for the CFO.
 – The Committee reserves the discretion to amend 

 – Not applicable

 – To align the interests of 

have achieved the required shareholding level; unless such earlier sale, in exceptional 

these levels in future years

Executive Directors with 

circumstances, is permitted by the Chairman

those of shareholders

 – Shares considered will include those held by the director and their connected persons, 

vested awards subject to holding requirements and unvested awards not subject to 

performance conditions (on a net of tax basis)

 – Executive Directors are also expected to retain an equivalent level of shareholding post their 

employment for a period of two years

 – In exceptional circumstances, earlier sale is permitted subject to the Chairman’s discretion

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Notes to the policy table

Changes from 2017 Policy

The main changes from the 2017 Policy are summarised below and are primarily driven by the new Code requirements 
on remuneration and good governance practice:

 – Alignment of all Executive Directors’ pension percentage with that of the majority of the employee population, in line 

with the requirements of the new Code. 

 – Determination of bonus outcomes on a straight-line basis between threshold and maximum to further simplify the 

remuneration structure and achieve consistency with the LTIP. 

 – Increasing the level of share ownership guidelines from 200% to 250% of salary for the CEO to further strengthen the 

alignment with shareholders. 

 – Introduction of the post-employment shareholding requirements in line with the requirements of the new Code. 
 – Reviewed malus and clawback trigger events to ensure they continue to reflect the guidance set out by the FRC and 
remain consistent with emerging best practice in this area. Enabling the Committee to apply discretion and override 
formulaic outcomes, in line with the requirements of the new Code. 

Malus and clawback

Malus (reducing or forfeiting unvested LTIP awards, DAIP awards or un-exercised options in the holding period) and 
clawback (the Group’s ability to claim repayment of paid amounts) provisions apply to the AIP (cash and deferred 
element) and LTIP (after options have been exercised) if, in the Committee’s opinion, any of the following has occurred:

 – There has been a material misstatement of the Group’s financial results, which has led to an overpayment
 – The assessment of performance targets is based on an error, or inaccurate or misleading information or assumptions
 – Circumstances warranting summary dismissal in the relevant period
 – A material failure of risk management
 – An event during the relevant period which has, in the view of the Committee, sufficiently and adversely affected the 

Company’s reputation so as to justify such action

Amounts in respect of awards under both plans (LTIP and DAIP) may be subject to clawback for up to four years post 
payment or vesting / exercise of options (with such period lengthened if there is an investigation as to whether relevant 
circumstances exist) as appropriate. Consistent with developments in the market generally, the provisions clarify that 
any recoupment is out of the post-tax amount, except to the extent that the participant recovers tax from the relevant 
tax authority.

Exercise of discretion

In line with market practice, the Committee retains discretion relating to operating and administering the AIP, 
DAIP and LTIP. This discretion includes, but is not limited to:

 – timing of awards and payments;
 – size of awards, within the overall limits disclosed in the policy table;
 – determination of vesting;
 – ability to override formulaic outcomes;
 – treatment of awards in the case of change of control or restructuring;
 – treatment of leavers within the rules of the plan, and the termination policy shown on page 136; and
 – adjustments needed in certain circumstances, for example, a rights issue, corporate restructuring or special 

interim dividend.

While performance conditions will generally remain unchanged once set, the Committee has the usual discretions 
to amend the measures, weightings and targets where the original conditions would cease to operate as intended. 
Any such changes would be explained in the subsequent annual remuneration report and, if appropriate, be the subject 
of consultation with the Company’s major shareholders. Consistent with best practice, the LTIP rules also provide that 
any such amendment must not make, in the view of the Committee, the amended condition materially less difficult to 
satisfy than the original condition was intended to be before such event occurred.

Adjusting the number of shares under deferred bonus and LTIP

The number of shares subject to deferred bonus and LTIP awards may be increased to reflect the value of dividends that 
would have been paid in respect of any dates falling between the grant of awards and the date of vesting (or, if later, 
the expiry of any holding period) of awards. 

The terms of incentive plan awards may be adjusted in the event of a variation of the Company’s share capital, demerger 
or a similar event that materially affects the price of the shares, or otherwise in accordance with the plan rules.

132 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 Remuneration payments agreed before appointment to the Board

The Committee reserves the right to make any remuneration payments and payments for loss of office (including, 
where relevant, exercising any discretions available to it connected with such payments) notwithstanding that they 
are not in line with the policy set out above where the terms of the payment were agreed (i) provided the terms of the 
payment were consistent with any shareholder-approved Directors’ remuneration policy in force at the time they were 
agreed; (ii) at a time when the relevant individual was not a Director of the Group and, in the opinion of the Committee, 
the payment was not in consideration for the individual becoming a Director of the Company. For these purposes, 
‘payments’ include pension arrangements and the Committee satisfying awards of variable remuneration. Relating to 
an award over shares, the terms of the payment are ‘agreed’ at the time the award is granted.

Selecting performance measures and targets

Annual Incentive Plan
The Committee has selected the AIP performance measures to incentivise Executive Directors to achieve financial 
targets for the year, and specific strategic objectives. These measures are aligned with the key performance indicators 
we use as a business to monitor performance against our strategic priorities, as shown on pages 26 and 27.

The relevant performance targets are set at or following the start of each year to ensure the Executive Directors focus 
appropriately on the key objectives for the next 12 months.

Long-Term Incentive Plan
The goal of our strategy is to provide long-term sustainable returns for our shareholders. Therefore, for 2020 (as in prior 
years), awards under the LTIP will continue to be subject to performance against RoTE (an important KPI to the 
business) and relative TSR targets. The Committee believes this combination provides a balanced approach to 
measuring Group performance over the longer term by using a stated financial KPI that incentivises individuals to keep 
growing the business efficiently, and a measure based on relative shareholder return. This combination of measures 
appropriately balances absolute and relative returns.

The performance measures are set with reference to internal and external forecasts and the Group’s strategic targets. 

As set out in the policy implementation table on page 111, different performance measures may apply for awards 
granted in future years.

Differences in remuneration policy from broader employee population

To ensure that the arrangements in place remain appropriate, when determining Executive Directors’ remuneration, 
the Committee accounts for pay throughout the Group.

The Group has one consistent reward policy for all levels of employees. Therefore, the same reward principles guide 
reward decisions for all Group employees, including Executive Directors. However, remuneration packages differ to 
account for appropriate factors in different areas of the business:

 – AIP – approximately 3,550 employees participate in the AIP. The corporate performance measures for all employees 
are consistent with those used for Executive Directors, although the weighting. Attributable to those factors may 
differ. The Group’s strategic leaders (approximately 60 employees) also receive part of their bonus in Company shares 
deferred for three years.

 – Incentive awards – approximately 3,800 employees, excluding Executive Directors, participate in a function or team 
specific incentive plan which assesses personal performance over a monthly period. These incentive awards may pay 
out monthly or quarterly.

 – LTIP – our strategic leaders participate in the LTIP, currently based on the same performance conditions as those for 

Executive Directors.

 – Restricted Shares Plan (“RSP”) – RSP awards are used on a limited basis across the Group to help recruit and retain 

critical staff, and for talent management. Executive Directors do not receive grants under the RSP (with the exception 
of buyout awards which may be granted under the RSP).

 – All employee share plans – the Committee considers it important for all employees to have the opportunity to 

become shareholders in the Group. The HMRC-approved SIP has operated since 2013, and, in addition, the Group 
has made periodic awards of free shares. These awards have no performance criteria attached and vest on the third 
anniversary of the award grant date, subject to the completion of three years continuing employment. At year-end, 
approximately 3,900 employees throughout the Group had signed up to these schemes with 8,400 holding free 
shares in the Company.

 – Pension and benefits – the Company contributes on average 9% to the defined contribution pension scheme without 

any requirement for an employee contribution. Employees may also opt for a proportion or all of this to be paid as 
cash rather than into the pension scheme.

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Remuneration policy for Non-Executive Directors

Element

Chairman 
and Non-
Executive 
Directors’ 
fees

Purpose and link 
to strategy

To enable the 
Group to recruit 
and retain 
Non-Executive 
Directors of  
the highest 
calibre, at an 
appropriate 
cost

Other items

 – The Non-Executive 
Directors are not 
entitled to receive 
any compensation 
for loss of office, 
other than fees for 
their notice period

 – They do not 

participate in the 
Group’s bonus, 
employee share 
plans or pension 
arrangements, and 
do not receive any 
employee benefits

Approach to setting fees and cap

 – Non-Executive Directors are paid a basic annual fee 

Additional fees may be paid to Non-Executive Directors who 
chair a Board Committee, sit on a Board Committee, and for 
the SID to reflect additional responsibilities, as appropriate. 
The level of fees for 2020 is shown in the Report on 
Remuneration 

 – The fees paid to the Chairman include all Board and 

Committee membership fees, and are determined by the 
Remuneration Committee

 – Non-Executive Directors may receive certain expenses, 
including the reimbursement of travel expenses and 
accommodation or similar which, consistent with general 
market practice, will be grossed-up for any tax arising on 
such expenses (where the tax on those expenses is paid by 
the Company). It is the Committee’s view that expenses 
(which are deemed to be benefits) are covered under the 
aggregate cap set by the Articles of Association and that this 
cap is not restricted to fees only

 – Similarly, while not benefits in the normal usage of that term, 

certain other items such as hospitality or retirement gifts 
may also be provided

 – Fee levels for Non-Executive Directors are reviewed and may 

be increased at appropriate intervals by the Board, with 
affected individual Directors absenting themselves from 
deliberations

 – In setting the level of fees, the Company accounts for the 

role’s expected time commitment, and fees at other 
companies of a similar size, sector and/or complexity to the 
Group

 – Fees (including expenses which are deemed to be benefits) 
for Non-Executive Directors are subject to an aggregate cap 
in the Articles of Association (currently £2,000,000 per 
annum). The Company reserves the right to change how the 
elements and weightings within the overall fees are paid, 
and to pay a proportion of the fees in shares within this limit

Recruitment remuneration policy
To strengthen the management team and secure the skills to deliver the Group’s strategic aims, the recruitment 
remuneration policy aims to give the Committee enough flexibility to secure the appointment and promotion of 
high-calibre executives.

Principles for recruitment remuneration
1.  In terms of the principles for setting a package for a new Executive Director, the starting point for the Committee will 
be to look to the policy for Executive Directors as set out in the policy table and structure a package in accordance 
with that policy. 

2. The Company would normally disclose clearly the terms of any recruitment package on announcing the appointment 

of any new Executive Director.

3. For an internal appointment, any variable pay element awarded in respect of the prior role may either continue on 

its original terms or be adjusted to reflect the new appointment, as appropriate.

4. For external and internal appointments (including a major change in role), the Committee may agree that the 

Company will meet certain relocation expenses, legal and other fees involved in negotiating any recruitment, or pay 
expatriate benefits in line with the policy table, as appropriate.

5. Where it is necessary to make a recruitment-related pay award to an external candidate, the Company will not pay 
more than necessary, in the view of the Committee, and will in all cases seek to deliver any such awards under the 
terms of the existing incentive pay structure.

6. All such awards for external appointments, whether under the AIP, LTIP or otherwise, to compensate for awards 

forfeited on leaving their previous employer will be determined considering the commercial value of the amount 
forfeited, and the nature, time horizons and performance requirements of those awards. The Committee’s starting 
point will be to ensure that any awards being forfeited which remain subject to outstanding performance 
requirements (other than where substantially complete) are bought out with replacement requirements, and any 
awards with service requirements are bought out with similar terms. However, exceptionally, the Committee may 
relax those obligations where it considers it to be in the interests of shareholders and those factors are, in the 
Committee’s view, equally reflected in some other way, for example through a significant discount to the face value 
of the awards forfeited.

134 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 The elements of any package for a recruit, including the maximum level of variable pay, but excluding buy-outs,  
will be consistent with the Executive Directors’ remuneration policy described in this report, as modified by the above 
statement of principles where appropriate. The Committee reserves the right to avail itself of the current Listing Rule 
9.4.2 (being the rule which permits exceptional recruitment awards on terms different from any shareholder approved 
ongoing plans) if needed to facilitate, in exceptional circumstances, recruiting an Executive Director. Awards granted 
under this provision will only be used for buy-out awards.

Any commitments made before promotion to the Board (except when made in connection with the appointment to 
the Board) can continue to be honoured under the policy, even if they are not consistent with the policy prevailing when 
the commitment is fulfilled.

In exceptional circumstances, the initial notice period may be longer than the Group’s 12-month policy up to a 
maximum of 24 months. However, this will reduce by one month for every month served, until it has reduced to 12 
months in line with the Group’s policy position.

The remuneration policy for the Chairman and Non-Executive Directors as set out earlier in this report will apply relating 
to any recruitments to those positions.

Service contracts

Subject to the discretion noted above for new recruits, it is the Group’s policy to set notice periods for Executive 
Directors of no more than 12 months (by the Director or by the Company). The Executive Directors’ service agreements 
summary is as follows:

Director

Effective date of contract

Penny James

1 November 2017

Notice period  
(by Director or 
Company)

12 months

Tim Harris

1 October 2019

12 months

Exit payment policy

Base salary, benefits & pension only for unexpired portion 
of notice period to be paid in a lump sum or monthly 
instalments, in which case, instalments are subject to 
mitigation if an alternative role is found.
Base salary, benefits & pension only for unexpired portion 
of notice period to be paid in a lump sum or monthly 
instalments, in which case, instalments are subject to 
mitigation if an alternative role is found.

There are no further obligations which could give rise to a remuneration or loss of office payment other than those set 
out in the remuneration policy table and the termination policy overleaf. 

Termination policy

It is appropriate for the Committee to retain discretion to consider the termination terms of any Executive Director, 
having regard to all the relevant facts and circumstances available to them at the time. A Director is deemed a ‘good’ 
leaver if the following circumstances are met:

 – AIP and LTIP – death, injury, disability, ill-health, redundancy, retirement, the sale of the individual’s employing 

company or business out of the Group, or in such other circumstances as the Committee determines

 – DAIP – for any reason other than summary dismissal or resignation. However, the Committee may determine that, 

in the case of resignation only, awards may be retained

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The table below sets out the general position. However, it should be noted that the Committee, consistent with most 
other companies, has reserved a broad discretion to determine whether an Executive Director should be categorised 
as a ‘good’ leaver, and that discretion forms part of the approved policy.

Incentives

If a leaver is a ‘bad’ leaver,  
for example leaving through  
resignation or summary dismissal

If a leaver is deemed to be 
a ‘good’ leaver

Other events, for example,  
change in control of Company

Annual Incentive Plan

No awards made

Deferred Annual  
Incentive Plan

All awards will lapse

Long-Term  
Incentive Plan

All unvested awards 
will lapse
During the holding  
period, awards cease  
to be contingent on 
employment and, 
therefore, will not lapse 
(except on dismissal  
for cause) but may  
be subject to malus

Bonus based on performance, 
paid at the normal time and 
on a time pro-rata basis, 
unless the Committee 
determines otherwise

Deferred shares typically vest 
on the normal vesting date, 
although the Committee 
reserves discretion to 
accelerate vesting. In the case 
of the participant’s death or 
other exceptional 
circumstances, awards may 
vest immediately
Awards will vest on the 
normal vesting date (plus any 
applicable holding period, 
unless the Committee 
determines otherwise) 
subject to performance and, 
unless the Committee 
determines otherwise, time 
pro-rating. In exceptional 
circumstances, as determined 
by the Committee, for 
example, in the case of the 
participant’s death, awards 
may vest immediately 

Bonus determined on such 
basis as the Committee 
considers appropriate and 
paid on a time pro-rata basis, 
unless the Committee 
determines otherwise
Awards will vest in full.
In the event of a demerger or 
similar event, the Committee 
may determine that awards 
vest on the same basis

Awards will vest subject 
to applying the performance 
conditions and, unless the 
Committee determines 
otherwise, time pro-rating. 
The Committee may 
determine that such awards 
shall not vest early and, 
instead, be rolled over into 
replacement awards (subject 
to approval for the acquiring 
company) granted on a 
similar basis, but over shares 
in the acquirer or another 
company or settled in cash or 
other securities. 
In the event of a demerger or 
similar event, the Committee 
may determine that awards 
vest on the same basis

Service agreements for all Executive Directors provide that they are not eligible to receive any enhanced redundancy 
terms which may be offered by the Group from time to time. Their rights to a statutory redundancy payment are 
not affected.

Depending on the circumstances of departure, an Executive Director may have additional claims under relevant 
employment protection laws, and the Company may contribute to any legal fees involved in agreeing a termination. 
It may also agree to incur certain other expenses such as providing outplacement services. Any such fees would be 
disclosed as part of the detail of any termination arrangements. The Committee reserves the right to make any other 
payments connected with a Director’s cessation of office or employment, where the payments are made in good faith 
in discharge of an existing legal obligation (or by way of damages for breach of such an obligation) or by way of a 
compromise or settlement of any claim arising in connection with the cessation of a Director’s office or employment.

136 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 Non-Executive Director letters of appointment

Non-Executive Directors have letters of appointments (as opposed to service contracts) and are appointed for a three-
year term which may be extended by mutual agreement. In common with the Executive Directors, all Non-Executives 
are subject to annual re-election by shareholders.

The Directors may appoint additional members to join the Board during the year. Directors appointed in this way will be 
subject to election by shareholders at the first AGM after their appointment. In subsequent years, the Directors who 
wish to remain on the Board must submit themselves for re-election at each AGM.

Terms and conditions of appointment of all the Directors are available for anyone to inspect at the Company’s 
registered office and AGM.

The Chairman and Non-Executive Directors have notice periods of three months from either party which do not apply in 
the case of a Director not being re-elected by shareholders or retiring from office under the Articles of Association. Other 
than fees for this notice period, the Chairman and Non-Executive Directors are not entitled to any compensation on exit.

External directorships

The Company encourages Executive Directors to accept, subject to the Chairman’s approval, an invitation to join the 
board of another company outside the Group in a non-executive capacity, recognising the value of such wider 
experience. In these circumstances, they are permitted to retain any remuneration from the non-executive 
appointment. Executive Directors are generally limited to accepting one external directorship but may accept more 
with the Chairman’s prior approval.

Considering employment conditions elsewhere in the Group

As explained elsewhere in this report, the Committee reviews the overall pay and bonus decisions in aggregate for 
the wider Group, and, therefore, considers pay and conditions in the wider Group in determining the Directors’ 
Remuneration Policy and the remuneration payable to Directors. Through the CEO and other senior management, 
the Committee may receive input from employee groups in the Group, such as the Employee Representative Body, 
as required.

In accordance with prevailing commercial practice, the Committee did not consult with employees in preparing the 
Directors’ Remuneration Policy.

Considering shareholders’ views

The Committee takes into account the approval levels of remuneration related matters at the AGM in determining 
whether the current Directors’ Remuneration Policy remains appropriate. Furthermore, we consulted with our largest 
shareholders and proxy voting agencies on the proposed changes to our Directors’ Remuneration Policy. In light of the 
positive feedback received, we did not make any changes to the proposals outlined in our consultation letter. We 
completed the consultation by providing a summary of the responses to some of the key queries we received.

When setting the remuneration policy, the Committee, consistent with its approach of operating within the highest 
standards of corporate governance, takes significant account of guidelines issued by the leading shareholder and 
proxy agencies.

The Committee also seeks to build an active and productive dialogue with investors on developments in the 
remuneration aspects of corporate governance generally and, particularly, relating to any changes to the Company’s 
executive pay arrangements.

The Committee is satisfied that no element of the Directors’ Remuneration Policy conflicts with the Group’s approach 
to environmental, social and governance matters.

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Performance scenarios
The Directors’ remuneration policy has been designed to ensure that a significant proportion of total remuneration is 
delivered as variable pay and, therefore, depends on performance against our strategic objectives.

The Committee has considered the level of remuneration that may be paid under different performance scenarios to 
ensure it would be appropriate in each situation, in the context of the performance delivered and the value created for 
shareholders.

Penny James 
(CEO)

Minimum

On-target

Maximum

Maximum with
growth assuption

Tim Harris 
(CFO)

Minimum

100%

£925

45%

23%

19%

£0m

100%

£597

39%

16%

£2,038

36%

30%

£2m

41%

£3,989

34%

17%

£4,806

£4m

£6m

On-target

45%

39%

16%

£1,326

Maximum

Maximum with
growth assuption

23%

19%

36%

30%

41%

£2,603

34%

17%

£3,138

£0m

£2m

£4m

£6m

Total fixed pay

Short-term incentives

Long term incentives

Share price growth

The elements of remuneration included in each scenario are as follows:

Minimum

Consists of fixed remuneration only (that is, base salary, benefits and pension):
 – Base salary is the salary to be paid from 1 April 2020 
 – Benefits measured as benefits paid in 2019 as set out in the single figure table on page 113 
 – Pension measured as the defined contribution or cash allowance in lieu of Company contributions,  

as a percentage of salary

On-target

Based on the on-target remuneration receivable (excluding share price appreciation and dividends):
 – Fixed remuneration as above 
 – AIP – as there is no target, for the purposes of this illustration, taken as vesting half-way between 

threshold and maximum (55% of maximum)

 – LTIP – consists of the threshold level of vesting (20% vesting)

Maximum

Based on the maximum remuneration receivable (excluding share price appreciation and dividends):
 – Fixed remuneration as above 
 – AIP – consists of the maximum bonus (175% of base salary) 
 – LTIP – consists of the face value of awards (200% of base salary)

Maximum 
with growth 
assumption

Based on the above plus a 50% share price growth assumption

The Board reviewed and approved this policy on 2 March 2020.

138 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 DIRECTORS’ REPORT

The Directors present their report for the financial year 
ended 31 December 2019.

You can find the forward-looking statements disclaimer 
on page 229 and statements regarding stakeholder 
engagement, including information on engagement 
with employees and how the Directors foster relationships 
with suppliers, customers and others on pages 88 and 89.

The final dividend resolution provides that the Board 
may cancel the dividend and, therefore, payment of 
the dividend at any time before payment, if it considers it 
necessary to do so for regulatory capital purposes. You can 
find detailed explanations about this, as well as a proposed 
amendment to the Articles of Association regarding the 
cancellation of dividends by the Board in the Notice of 
AGM 2020. 

Strategic report

The Company’s Strategic report is on pages 1 to 73.  
It includes the following information that would otherwise 
need to be disclosed in this Directors’ report:

Subject

Use of financial instruments
Important events since  
the financial year-end
Likely future developments in the business
Employee involvement
Research and development
Greenhouse gas emissions

Pages

34, 35 and 41

10 to 19
19
63 to 65
22, 23 and 43
71

Corporate governance statement

The FCA’s Disclosure Guidance and Transparency Rules 
require a corporate governance statement in the 
Directors’ report to include certain information. You can 
find information that fulfils the corporate governance 
statement’s requirements in this Directors’ report; the 
Corporate Governance report; the Committee reports; 
and the Directors’ remuneration report, on pages 74 to 
138, all of which is incorporated in the Directors’ report 
by reference.

Disclosure of information under Listing Rule 
9.8.4R

In accordance with Listing Rule 9.8.4C, the table below 
sets out the location of the information required to be 
disclosed, where applicable.

Subject

Page

None
None

Interest capitalised by the Group
Unaudited financial information
Long-term incentive plan involving one 
Not applicable 
Director only
Directors’ waivers of emoluments 
Not applicable
Directors’ waivers of future emoluments  Not applicable
Non pro-rata allotments for cash (issuer) Not applicable
Non pro-rata allotments for cash 
(major subsidiaries)
Listed company is a subsidiary of 
another company
Contracts of significance involving a 
Director
Contracts of significance involving 
a controlling shareholder
Details of shareholder dividend waivers
Controlling shareholder agreements

Not applicable
140 
Not applicable

Not applicable

Not applicable

 None

Dividends

The Board recommends a final dividend of 14.4 pence 
per share to shareholders. Subject to shareholder approval 
at the Company’s 2020 AGM, this will become payable 
on 21 May 2020 to all holders of Ordinary Shares on the 
Register of members at close of business on 14 April 2020. 

You can find further details regarding dividends paid 
during 2018 and 2019; in the Finance review on page 29 
and in note 14 to the consolidated financial statements 
on page 188. You can also find information on dividend 
and capital management, including the share buyback 
programme in the Finance review on pages 35 to 37.

Directors

You can find the current Directors’ biographies on 
pages 76 to 78. All Directors will retire and be submitted 
for election or re-election at the 2020 AGM. This is in 
accordance with the Code and the Articles of Association 
of the Company, which govern appointing 
and replacing Directors.

The Directors listed on pages 76 to 78 were the Directors 
of the Company throughout the year apart from: Tim 
Harris, who was appointed as a Director on 1 October 2019; 
Paul Geddes and Clare Thompson who retired from the 
Board on 9 May 2019 and Mike Holliday-Williams who 
stepped down from the Board on 30 June 2019.

The Company’s Articles of Association set out the 
Directors’ powers. You can view these on the Company’s 
website at www.directlinegroup.co.uk. The Directors’ 
powers are also subject to relevant legislation and, in 
certain circumstances, authority from the Company’s 
shareholders. You can find details of the Directors’ 
remuneration, service contracts, employment contracts 
and interests in the shares of the Company in the 
Directors’ remuneration report on pages 106 to 138.

The Articles of Association of the Company permit it 
to indemnify the Company’s officers, and officers of 
any associated company, against liabilities arising from 
conducting Company business, to the extent permitted by 
law. As such, the Company has executed deeds of 
indemnity for each Director’s benefit, regarding liabilities 
that may attach to them in their capacity as Directors of 
the Company or associated companies.

These indemnities are qualifying third-party indemnities 
as defined by section 234 of the Companies Act 2006. No 
amount was paid under any of these indemnities during 
the year. The Company maintains directors’ and officers’ 
liability insurance. This provides appropriate cover for legal 
actions brought against its Directors. The Company has 
also provided the Directors of DLG Pension Trustee 
Limited with qualifying pension scheme indemnities. 
This is in accordance with section 235 of the Companies 
Act 2006. DLG Pension Trustee Limited acts as trustee 
for two of the Company’s occupational pension schemes.

Secretary

Roger Clifton is the Company Secretary of Direct 
Line Insurance Group plc. He can be contacted at the 
Company’s Registered Office, details of which are on 
page 230.

139

WWW.DIRECTLINEGROUP.CO.UKGOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTDIRECTORS’ REPORT – CONTINUED

Share capital

The Company has a premium listing on the London Stock 
Exchange. As at 31 December 2019, the Company’s share 
capital comprised 1,375,000,000 fully paid Ordinary Shares 
of 10 10/11 pence each.

At the Company’s 2019 AGM, the Directors were 
authorised to:

 – allot shares in the Company or grant rights to subscribe 

for, or convert any security into shares, up to an 
aggregate nominal amount of £50,000,000 and to allot 
further shares up to an aggregate nominal amount of 
£50,000,000, for the purpose of a rights issue;

 – allot shares having a nominal amount not exceeding 

in aggregate £7,500,000 for cash, without offering the 
shares first to existing shareholders in proportion to 
their holdings;

 – allot additional shares having a nominal amount not 
exceeding in aggregate £7,500,000 for the purposes 
of financing a transaction which the Board of the 
Company determines to be an acquisition or other 
capital investment, without offering the shares first to 
existing shareholders in proportion to their holdings;
 – make market purchases of up to 137,500,000 shares 
in the Company, representing 10% of the Company’s 
issued share capital at the time; and

 – allot shares (with the disapplication of pre-emption 

rights) up to an aggregate nominal amount of 
£23,250,000 in relation to the issue of Solvency II 
Restricted Tier Instruments.

To date, the Directors have not used these authorities. 
At the 2020 AGM, shareholders will be asked to renew 
these authorities. The Company has not held any shares 
in treasury during the period under review. You can find 
out more about the Company’s share capital and shares 
under option as at 31 December 2019 in notes 30 and 36 
of the consolidated financial statements.

Under the Company’s Share Incentive Plan, Trustees hold 
shares on behalf of employee participants. The Trustees 
will only vote on those shares and receive dividends that 
a participant beneficially owns, in accordance with the 
participant’s wishes. An Employee Benefit Trust also 
operates. The Trustee of this has discretion to vote on any 
shares it holds as it sees fit, except any shares participants 
own beneficially; in which case, the Trustee will only vote 
on such shares as per a participant’s instructions.

The Trustee of the Employee Benefit Trust has waived its 
right to dividends on all shares within the Trust. You can 
find out more about the number of shares held by the 
employee share plan trusts in note 36 on page 204. The 
Company is only aware of the dividend waivers and voting 
restrictions mentioned above.

Shareholder voting rights and restrictions on 
transfer of shares

All the Company’s issued Ordinary Shares rank equally in 
all respects. The Company’s Articles of Association set out 
the rights and obligations attaching to the Company’s 
Ordinary Shares.

Employees of the Company and Directors must conform 
with the EU Market Abuse Regulation and the Company’s 
share dealing rules. These rules restrict particular 
employees’ and Directors’ ability to deal in the Company’s 
shares at certain times, and require the employee or 
Director to obtain permission to deal before doing so. 
Some of the Company’s employee share plans also include 
restrictions on transferring shares while the shares are 
held within the plans.

Each general meeting notice will specify a time, not more 
than 48 hours before the time fixed for the meeting 
(which may exclude non-working days), for determining 
a shareholder’s entitlement to attend and vote at the 
meeting. To be valid, all proxy appointments must be filed 
at least 48 hours before the time of the general meeting. 

Where the Company has issued a notice under section 
793 of the Companies Act 2006, which is in default for at 
least 14 days, the person(s) interested in those shares shall 
not be entitled to attend or vote at any general meeting 
until the default has been corrected or the shares sold.

There is no arrangement or understanding with any 
shareholder, customer or supplier, or any other external 
party, which provides the right to appoint a Director or a 
member of the Executive Committee, or any other special 
rights regarding control of the Company.

Articles of Association

Unless expressly specified to the contrary in the  
Articles of Association, they may only be amended  
by a special resolution of the Company’s shareholders  
at a general meeting.

Significant agreements affected by a change 
of control

A number of agreements may take effect, alter or 
terminate upon a change of control of the Company. 
None of these agreements is considered significant in 
terms of its impact on the Group’s business as a whole. 
All the Company’s employee share incentive plans contain 
provisions relating to a change of control. Outstanding 
awards would typically vest and become exercisable. 
This is subject to satisfying any performance conditions, 
and normally with an additional time-based pro-rata 
reduction where performance conditions apply, and 
approval from the Remuneration Committee.

Substantial shareholdings

The table on page 141 shows the direct and indirect 
holdings of major shareholders in the Company’s ordinary 
issued share capital, as at 31 December 2019, as notified 
in accordance with the provisions of chapter 5 of the FCA’s 
Disclosure Guidance and Transparency Rules. It should be 
noted that these holdings may have changed since 
the Company was notified. However, notification of any 
change is not required until the next notifiable threshold 
is crossed. Information provided by the Company 
pursuant to the FCA’s Disclosure Guidance and 
Transparency Rules is publicly available via the regulatory 
information services and on the Company’s website. 

140 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 BlackRock, Inc.
T.Rowe Price Associates, Inc
Artemis Investment Management LLP 
Standard Life Aberdeen plc 
APG Asset Management N.V

31 December 
2019 

2 March 
 2020

9.97%
4.94%
4.75%
4.57%
2.99%

9.97%
4.94%
4.75%
4.57%
2.99%

Political donations

The Group made no political donations during the year  
(2018: nil).

Business Relationships

The Group is a leading motor, home and commercial 
insurer which depends on the trust and confidence of 
its stakeholders to operate sustainably in the long term. 
Direct Line seeks to put its customers’ best interests first, 
invests in its employees, supports the communities in 
which it operates and strives to generate sustainable 
profits for shareholders. Examples of how the Group has 
had regard to the need to foster the Company’s business 
relationships with suppliers, customers and others, and 
the effect of that regard, including on the principal 
decisions taken by the Company during the financial year 
is detailed in the Corporate Governance report on pages 
88 and 89.

Employee Engagement

The Group values the involvement and engagement of 
its employees and continues to listen to employees’ views 
and opinions. Examples of how the Group has engaged 
with and has had regard to its employees interests and 
the effect this has had, including on the principal 
decisions taken by the Company and the Group 
throughout the financial year can be found in the 
Corporate Governance report which begins on page 74.

Employees with disabilities

The Group is committed to promoting diversity and 
inclusion across every area of the business through 
initiatives such as the Diversity Network Alliance (“DNA”). 
At recruitment, we adjust and enhance our application 
and selection process, and guide and provide additional 
training for interviewers, where necessary.

Our DNA focuses on a number of strands including 
employees with disabilities. It identifies areas where we 
can improve and help people to continue working for us. 
We reasonably adjust employees’ working environments 
and equipment, and roles and role requirements. We also 
ensure that everyone can access the same opportunities. 
You can find more information regarding employee 
involvement in the Strategic report on pages 63 to 65.

Going concern

The Group has sufficient financial resources to meet its 
financial needs, including managing a mature portfolio 
of insurance risk. The Directors believe the Group is well 
positioned to manage its business risks successfully in 
the current economic environment.

The Finance review on pages 28 to 42 describes the 
Group’s capital management strategy, which covers how 
it measures its regulatory and economic capital needs and 
deploys capital.

The Group’s financial position is also covered in that 
section, including a commentary on cash and investment 
levels, reserves, currency management, insurance liability 
management, liquidity and borrowings. Additionally, note 
3 to the consolidated financial statements describes 
capital management needs and policies. The note also 
covers insurance, market, liquidity and credit risks which 
may affect the Group’s financial position.

Having made due enquiries, the Directors reasonably 
expect that the Company and the Group have adequate 
resources to continue in operational existence for at least 
12 months from 2 March 2020 (the date of approval of the 
financial statements). Accordingly, the Directors have 
adopted the going concern basis in preparing the 
financial statements.

Disclosing information to the Auditor

Each Director at the date of approving these Annual 
Report & Accounts confirms that: as far as they are aware, 
there is no relevant audit information of which Deloitte, 
the Company’s External Auditor, is unaware; and they 
have taken all the steps that they ought to have taken as 
a Director to make themselves aware of any relevant audit 
information, and to establish that Deloitte is aware of that 
information. This confirmation is given and should be 
interpreted in accordance with the provisions of section 
418 of the Companies Act 2006.

Auditor

Deloitte has expressed its willingness to continue in office 
as the External Auditor. A resolution to reappoint Deloitte 
will be proposed at the forthcoming AGM. You can find 
an assessment of the effectiveness and recommendation 
for reappointing Deloitte in the Audit Committee report 
on page 96.

Directors’ responsibility statement

The Directors are responsible for preparing the Annual 
Report and financial statements in accordance with 
applicable law and regulations.

Company law requires the Directors to prepare such 
financial statements for each financial year in accordance 
with IFRS, as adopted by the EU and Article 4 of the 
International Accounting Standard (“IAS”) regulation.  
The Directors have elected to prepare the Parent 
Company financial statements in accordance with FRS 101 
“Reduced Disclosure Framework”. Under company law, 
the Directors must not approve the accounts unless they 
are satisfied that they give a true and fair view of the 
Company’s state of affairs and profit or loss for that period.

In preparing these financial statements, IAS 1 requires that 
Directors: properly select and apply accounting policies; 
present information, including accounting policies, in a 
manner that provides relevant, reliable, comparable and 
understandable information; provide additional 
disclosures when compliance with the specific 
requirements in IFRS is insufficient to enable users to 
understand the impact of particular transactions, other 
events and conditions on the entity’s financial position 
and financial performance; and assess the Company’s 
ability to continue as a going concern.

141

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DIRECTORS’ REPORT – CONTINUED

The Directors are responsible for keeping adequate 
accounting records that: are sufficient to show and explain 
the Company’s transactions and disclose, with reasonable 
accuracy, the Company’s financial position at any time; 
and enable them to ensure the financial statements 
comply with the Companies Act 2006. Additionally, the 
Directors are responsible for safeguarding the Company’s 
assets and, hence, taking reasonable steps to prevent and 
detect fraud and other irregularities. The Directors are 
responsible for maintaining and ensuring the integrity 
of the corporate and financial information included on 
the Company’s website at www.directlinegroup.co.uk. 

Legislation in the UK governing preparing and 
disseminating financial statements may differ from 
legislation in other jurisdictions.

Each of the Directors, whose names and functions are 
listed on pages 76 to 78, confirms that, to the best of their 
knowledge:

 – the financial statements, prepared in accordance with 
IFRS, give a true and fair view of the assets, liabilities, 
financial position, and profit or loss of the Company and 
the undertakings included in the consolidation taken as 
a whole;

 – the Strategic report (on pages 1 to 73) and Directors’ 
report (on pages 139 to 142) include a fair review of:  
(i) the business’s development and performance; and  
(ii) the position of the Group and the undertakings 
included in the consolidation taken as a whole, together 
with a description of the principal risks and 
uncertainties they face; and

 – the Annual Report and the financial statements, taken 
as a whole, are fair, balanced and understandable, and 
provide the information necessary for shareholders to 
assess the Company’s position and performance, 
business model and strategy.

The Board reviewed and approved this report on  
2 March 2020.

By order of the Board

ROGER C. CLIFTON
COMPANY SECRETARY

142 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 CONTENTS 

Financial statements 

Independent Auditor’s report 

144

30.  Share capital 

Consolidated financial statements 

Consolidated income statement 

Consolidated statement of comprehensive income 

Consolidated balance sheet 

Consolidated statement of changes in equity 

Consolidated cash flow statement 

Notes to the consolidated financial 
statements 

1.  Accounting policies 

2.  Critical accounting judgements and key 

sources of estimation uncertainty 

3.  Risk management 

4.  Segmental analysis 

5.  Net earned premium 

6. 

Investment return 

7.  Other operating income 

8.  Net insurance claims 

9.  Commission expenses 

10.  Operating expenses 

11.  Finance costs 

12.  Tax charge 

13.  Current and deferred tax 

14.  Dividends and appropriations 

15.  Earnings per share 

16.  Net assets per share and return on equity 

17.  Goodwill and other intangible assets 

18.  Property, plant and equipment 

19.  Right-of-use assets 

20.  Investment property 

21.  Subsidiaries  

22.  Reinsurance assets 

23.  Deferred acquisition costs 

24.  Insurance and other receivables 

25.  Prepayments, accrued income and other assets 

26.  Derivative financial instruments 

27.  Retirement benefit obligations 

28.  Financial investments 

29.  Cash and cash equivalents and borrowings 

31.  Other reserves  

32.  Tier 1 notes 

33  Subordinated liabilities 

34.  Insurance liabilities 

35.  Unearned premium reserve 

36.  Share-based payments 

37.  Provisions 

38.  Trade and other payables including  

insurance payables 

39.  Notes to the consolidated cash flow statement 

40.  Commitments and contingent liabilities 

41.  Leases 

42.  Fair value 

43.  Related parties 

44.  First-time adoption of IFRS 16 

Parent Company financial statements 

Parent Company balance sheet 

Parent Company statement of comprehensive 
income 

Parent Company statement of changes in equity 

Notes to the Parent Company financial 
statements 

1.  Accounting policies 

2. 

Investment in subsidiary undertakings 

3.  Other receivables  

4.  Current and deferred tax 

5.  Derivative financial instruments  

6.  Financial investments  

7.  Cash and cash equivalents  

8.  Share capital and capital reserves 

9.  Tier 1 notes 

10.  Subordinated liabilities  

11.   Borrowings 

12.  Trade and other payables  

13.  Dividends  

14.  Share-based payments  

15.  Risk management  

16.  Directors and key management remuneration  

153

154

155

156

157

158

167

169

181

184

184

185

185

185

185

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188

188

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193

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194

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INDEPENDENT AUDITOR’S REPORT TO THE SHAREHOLDERS OF DIRECT LINE INSURANCE 
GROUP PLC 

Report on the audit of the financial statements 

1. Opinion 
In our opinion: 

–  the financial statements of Direct Line Insurance Group plc (the “Parent Company”) and its subsidiaries (together the 
“Group”) give a true and fair view of the state of the Group’s and of the Parent Company’s affairs as at 31 December 
2019 and of the Group’s profit for the year then ended; 

–  the Group financial statements have been properly prepared in accordance with International Financial Reporting 

Standards (“IFRSs”) as adopted by the European Union and IFRSs as issued by the International Accounting 
Standards Board (“IASB”); 

–  the Parent Company financial statements have been properly prepared in accordance with United Kingdom Generally 

Accepted Accounting Practice, including Financial Reporting Standard 101 ‘Reduced Disclosure Framework’; and 

–  the financial statements have been prepared in accordance with the requirements of the Companies Act 2006 and,  

as regards the Group financial statements, Article 4 of the IAS Regulation. 

We have audited the financial statements which comprise: 

–  the Consolidated Income Statement; 
–  the Consolidated and Parent Company Statements of Comprehensive Income; 
–  the Consolidated and Parent Company Balance Sheets; 
–  the Consolidated and Parent Company Statements of Changes in Equity; 
–  the Consolidated Cash Flow Statement; and 
–  the related notes 1 to 44 on the Consolidated financial statements and related notes 1 to 16 on the Parent Company 

financial statements, excluding the capital adequacy disclosures in note 3 calculated in accordance with the Solvency 
II regime which are marked as unaudited. 

The financial reporting framework that has been applied in the preparation of the Group financial statements is 
applicable law and IFRSs as adopted by the European Union. The financial reporting framework that has been applied in 
the preparation of the Parent Company financial statements is applicable law and United Kingdom Accounting 
Standards, including FRS 101 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland’ (United 
Kingdom Generally Accepted Accounting Practice). 

2. Basis for opinion 

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. 
Our responsibilities under those standards are further described in the auditor’s responsibilities for the audit of the 
financial statements section of our report.  

We are independent of the Group and the Parent Company in accordance with the ethical requirements that are 
relevant to our audit of the financial statements in the UK, including the Financial Reporting Council’s (“FRC”) Ethical 
Standard as applied to listed public interest entities, and we have fulfilled our other ethical responsibilities in accordance 
with these requirements. We confirm that no non-audit services prohibited by the FRC’s Ethical Standard were 
provided to the Group or the Parent Company. 

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion. 

3. Summary of our audit approach 

Key audit matters  The key audit matters that we identified in 2019 were: 
–  valuation of insurance reserves: 

1) The frequency and severity of bodily injury claims; and 
2) The inflation and discount rate assumptions for valuing periodic payment orders (“PPOs”). 

–  valuation of intangible assets; and 
–  valuation of investments not held at fair value. 

The materiality that we used for the Group financial statements was £28 million which approximates 
5.3% of three-year average profit before tax. 

Our Group audit scoping included two entities being subject to a full scope audit and a further two 
entities being subject to an audit of specified account balances. These four entities represent the 
principal business units and account for 99% of the Group’s net assets, 100% of the Group’s gross 
earned premium and 98% of the Group’s profit before tax. 

There have been no significant changes in our approach. 

Materiality 

Scoping 

Significant  
changes in our 
approach 

144 
144 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 4. Conclusions relating to going concern, principal risk and viability statements 

4.1 Going concern 

We have reviewed the Directors’ statement on page 141 of the annual report about 
whether they considered it appropriate to adopt the going concern basis of accounting in 
preparing them and their identification of any material uncertainties to the Group’s and 
Parent Company’s ability to continue to do so over a period of at least 12 months from the 
date of approval of the financial statements. 

We considered as part of our risk assessment the nature of the Group, its business model  
and related risks including where relevant the impact of Brexit, the requirements of the 
applicable financial reporting framework and the system of internal control. We evaluated 
the Directors’ assessment of the Group’s ability to continue as a going concern, including 
challenging the underlying data and key assumptions used to make the assessment, and 
evaluated the Directors’ plans for future actions in relation to their going concern 
assessment. 

We are required to state whether we have anything material to add or draw attention to in 
relation to that statement required by Listing Rule 9.8.6R(3) and report if the statement is 
materially inconsistent with our knowledge obtained in the audit. 

Going concern is the 
basis of preparation of 
the financial statements 
that assumes an entity 
will remain in operation 
for a period of at least 12 
months from the date of 
approval of the financial 
statements. 

We confirm that we have 
nothing material to 
report, add or draw 
attention to in respect  
of these matters. 

4.2 Principal risks and viability statement 

Based solely on reading the Directors’ statements and considering whether they were 
consistent with the knowledge we obtained in the course of the audit, including the 
knowledge obtained in the evaluation of the Directors’ assessment of the Group’s and the 
Parent Company’s ability to continue as a going concern, we are required to state whether 
we have anything material to add or draw attention to in relation to: 

–  the disclosures on pages 54 and 55 that describe the principal risks and explain how  

they are being managed or mitigated; 

–  the Directors' confirmation on page 91 that they have carried out a robust assessment  

of the principal and emerging risks facing the Group, including those that would  
threaten its business model, future performance, solvency or liquidity; or 

–  the Directors’ explanation on page 58 as to how they have assessed the prospects of  

the Group, over what period they have done so and why they consider that period to be 
appropriate, and their statement as to whether they have a reasonable expectation that 
the Group will be able to continue in operation and meet its liabilities as they fall due  
over the period of their assessment, including any related disclosures drawing attention 
to any necessary qualifications or assumptions. 

We are also required to report whether the Directors’ statement relating to the prospects  
of the Group required by Listing Rule 9.8.6R(3) is materially inconsistent with our knowledge 
obtained in the audit. 

Viability means the 
ability of the Group to 
continue over the time 
horizon considered 
appropriate by the 
Directors which for Direct 
Line Group is four years. 

We confirm that we have 
nothing material to 
report, add or draw 
attention to in respect of 
these matters. 

5. Key audit matters 
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the 
financial statements of the current period and include the most significant assessed risks of material misstatement 
(whether or not due to fraud) that we identified. These matters included those which had the greatest effect on: the 
overall audit strategy, the allocation of resources in the audit; and directing the efforts of the engagement team. 

These matters were addressed in the context of our audit of the financial statements as a whole, and in forming our 
opinion thereon, and we do not provide a separate opinion on these matters. 

5.1 Valuation of insurance reserves 

Refer to page 94 (Audit Committee Report), page 160 (Accounting policies) and page 201 (Financial statements). 

The Group’s insurance reserves total £3.8 billion (2018: £4.0 billion) and represent the single largest liability on the 
balance sheet. Valuation of these liabilities requires management to select methods and assumptions that are subject 
to high levels of estimation uncertainty. Consequently, small changes in these methods or assumptions can materially 
impact the valuation of these liabilities. We have identified the following two key areas of focus for our audit given their 
significance to the Group’s result and the high level of estimation uncertainty. We have also identified these as potential 
fraud risk areas. 

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INDEPENDENT AUDITOR’S REPORT TO THE SHAREHOLDERS OF DIRECT LINE INSURANCE 
GROUP PLC – CONTINUED 

5.1.1 The frequency and severity of large bodily injury claims 

Key audit matter description  
The frequency and severity of large bodily injury claims have a significant impact on the valuation of the insurance 
liabilities and the setting of these assumptions is driven by a variety of factors. These factors include the completeness 
and accuracy of source data, the transparency of any changes in the reporting of large bodily injury claims, and actuarial 
assumptions being consistent with emerging data, market factors and the Group’s reserving policy. As a result of these 
factors, there is a significant level of estimation uncertainty in the valuation of these claims, which increases the 
susceptibility of the balance to material misstatement due to error and fraud.  

A key market factor that significantly impacts the valuation of large bodily injury claims is the Ogden discount rate. 
Following the Civil Liability Act passing Royal Assent in 2018, the Government announced a change in the discount rate 
from minus 0.75% to minus 0.25% in July 2019 in England and Wales. At 31 December 2018 the Group selected an 
estimate of 0% for valuing lump sum bodily injury claims, however following the announcement the Group has elected 
to reserve for these claims using a rate of minus 0.25% in 2019. This change in rate impacted the valuation of the 
insurance liabilities adversely by £16.9 million. 

How the scope of our audit responded to the key audit matter  
We have gained a detailed understanding of the end-to-end claims and reserving process and obtained an 
understanding of relevant controls. Our work included attendance at the year-end reserving committee meeting in 
order to observe the operation of a key management review control.  

In order to gain assurance over the completeness and accuracy of source data used in the Group’s actuarial calculations 
and by our in-house actuarial specialists in performing their work, we have tested the data reconciliation controls and 
performed reconciliations on the actuarial data back to the financial ledger. 

Having done this, we worked with those specialists to: 

–  challenge the Group’s frequency and severity assumptions through market benchmarking, considering the 

comparison in the context of the Group’s portfolio; 

–  review and challenge the Group’s claim development patterns, and identify any emerging trends, by using our in-

house reserving software; 

–  analyse the consistency in reserving strength and reserve releases in comparison with prior years; and  
–  review and challenging the output of the Group’s Ogden sensitivity model and assess the adequacy of the Group’s 

disclosures regarding the rate change. 

Key observations 
In the prior financial year, we considered the frequency and severity assumptions for large bodily injury claims to be 
reasonable, albeit slightly prudent. In the current financial year, we have concluded that the assumptions continue to be 
reasonable and the insurance liabilities are prudent, albeit somewhat less prudent than last year, as the Group’s 
actuaries have given credit for recent favourable experience. 

5.1.2 The inflation and discount rate assumptions for valuing PPOs 

Key audit matter description  
The Group is required to settle a proportion of large bodily injury claims as PPOs rather than lump sum payments. The 
valuation of PPOs has a material impact on the financial statements, with liabilities totalling £800.1 million (2018: £874.3 
million) on a discounted gross basis as detailed in note 34. The PPOs are sensitive to economic assumptions selected 
and as at 31 December 2019 the Group valued PPOs using an inflation rate of 4% (2018: 4%) and a discount rate of 4% 
(2018: 4%). These assumptions represent a key source of estimation uncertainty for the Group which increases the 
susceptibility of the balance to material misstatement due to error and fraud. 

How the scope of our audit responded to the key audit matter  
We have gained a detailed understanding over management’s process for setting these assumptions and obtained an 
understanding of relevant controls surrounding the setting of the PPO inflation rate and discount rate. In addition, we 
tested the relevant direct and precise business control, performed weekly, over the completeness of the PPO listing; this 
is a key data input which has a material impact on the PPO assumptions and hence the valuation. 

We have worked with our actuarial specialists to challenge: 

–  The PPO inflation assumption through inquiries with the Actuarial Director, reviewing relevant supporting 

documentation and benchmarking against market economic data and peers;  

–  The Group’s sensitivity testing on the PPO inflation assumption; 
–  The selected discount rate with reference to current and future performance of the assets backing the PPO  

liabilities; and 

–  The consistency of the approach with that used in the 2018 year-end valuation and the appropriateness of maintaining that 

approach in light of the current economic climate and market benchmarking against industry peers. 

Key observations 
We have determined that the inflation and discount rate assumptions used in the calculation of the PPO claims reserve 
are in the middle of a reasonable range.  

146 
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DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019  
 
5.2 Valuation of intangible assets 

Refer to page 94 (Audit Committee Report), page 161 (Accounting policies) and page 191 (Financial statements). 

Key audit matter description 
We have identified a key audit matter over the valuation of intangible assets totalling £488.3 million (2018: £354.1 
million). Our work has specifically focused on the development of the Group’s new trading platform for Motor, Home 
and Brand Partnership products, which is expected to deliver revenue growth and cost saving benefits. The system 
capabilities required to realise these benefits are being deployed in a phased roll out which began in 2019. The phased 
roll out is expected to continue in 2020 with additional capabilities released and more brands and products 
transitioning to the platform.  

Although the first phase of deployment reduces delivery risk, we continue to identify a heightened risk of impairment 
while the full suite of capabilities is not yet ready for use or utilised across the Group. Given the significant level of 
judgement required in determining the recognition of such an impairment charge, we continue to identify this area of 
the key audit matter as a potential fraud risk. Furthermore, in determining the useful economic life of the asset and the 
point at which various elements of the platform should begin amortisation, management also exercises judgement. 

How the scope of our audit responded to the key audit matter 
We obtained an understanding and tested the key controls over the impairment of intangible assets. This included 
senior management review and approval of the impairment review. 

We then performed the following audit procedures in order to address the impairment risk over the intangible asset 
that is not ready for use: 

–  inquired of system integrators and programme managers, and inspected internal reports, system architecture maps 
and meeting minutes in order to challenge whether all components will be fully utilised in the end-state platform;  
–  reviewed the business case for the intangible asset and challenged whether there had been any significant changes 

made to the platform that could compromise the expected benefits; and 

–  worked with our in-house IT specialists to challenge the benefits attributed to the platform and evaluate the feasibility 

of management’s plans for future deployment phases in 2020. 

In addition to the above, we challenged management’s approach to determining when the platform becomes available for 
use and the useful economic life of the assets through a combination of market benchmarking and sensitivity testing. 

Key observations 
We concluded that it was reasonable for no impairment charge to be booked for the intangible assets that are not yet 
ready for use. We also concur with management’s view on the useful economic life of the assets and the point in time  
at which those intangible assets were, or will be, brought into use. 

5.3 Valuation of investments not held at fair value 

Refer to page 94 (Audit Committee Report), page 162 (Accounting policies) and page 198 (Financial statements). 

Key audit matter description 
We have identified a key audit matter in relation to investments that are not held at fair value totalling £587.8 million 
(2018: £592.2 million). Our work primarily focused on the following three portfolios, which are less liquid and represent  
a higher credit risk relative to the majority of the Group’s investment portfolio:  

–  commercial real estate loans; 
–  infrastructure debt; and 
–  private placement bonds  

Given the Group continues to recognise and measure financial instruments under IAS 39, these debt instruments  
are measured at amortised cost and require the recognition of an impairment when an incurred loss event arises. 
Significant management judgement is required in determining if an incurred loss event has occurred and, in the 
instance an event has occurred, there is significant estimation uncertainty in determining the impairment charge. 

How the scope of our audit responded to the key audit matter 
We have obtained an understanding and tested the key controls that mitigate the risk over the valuation of 
investments not held at fair value. Our work included attendance at the year-end impairment review meeting in order 
to observe the operation of a key management review control. 

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GROUP PLC – CONTINUED 

5.3 Valuation of investments not held at fair value continued 

How the scope of our audit responded to the key audit matter continued 
In addition, we performed the following audit procedures: 

–  traced a sample of interest payments to bank during the year to test for default or delinquency in interest payments; 
–  engaged our in-house complex pricing team to determine an independent fair value of these assets and identify any 

significant decreases in fair value below book cost; 

–  assessed the need for impairment on a collective basis through analysing significant macroeconomic and sector 

specific developments, such as the ongoing high street decline; and 

–  challenged management on loans of interest where indicators could point to issuer financial difficulty, obtaining 

evidence to assess whether the position taking by management is reasonable. 

Key observations 
We considered the accounting treatment applied to be reasonable. In performing our procedures, we did not note any 
indicators of material impairment. 

6. Our application of materiality 

6.1 Materiality 

We define materiality as the magnitude of misstatement in the financial statements that makes it probable that the 
economic decisions of a reasonably knowledgeable person would be changed or influenced. We use materiality both  
in planning the scope of our audit work and in evaluating the results of our work. 

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows: 

Group financial statements 

Parent Company financial statements 

Materiality 

£28.0 million (2018: £28.0 million) 

£25.2 million (2018: £25.2 million) 

Basis for 
determining 
materiality 

Materiality was determined as approximately 5.3% (2018: 
5.2%) of three-year average profit before tax, excluding 
the impact of the Ogden rate discount change on year-
end results. 

Materiality equates to less than 1% (2018: 1%) 
of shareholders’ equity and is capped at 
90% (2018: 90%) of Group materiality. 

Rationale  
for the 
benchmark 
applied 

We determined that the critical benchmark for the Group 
was average profit before tax. This measure uses a three-
year average of profit before tax which we deemed 
appropriate due to the inherent volatility of profits in the 
insurance industry. We also elected to exclude the impact 
of the Ogden discount rate change to 0% in the 2018 
results and minus 0.25% in the 2019 results due to the 
non-recurring nature of these events.  
We also considered this measure to be suitable having 
compared to other benchmarks: our materiality equates 
to 5.5% (2018: 4.8%) of statutory profit before tax, 0.9% 
(2018: 0.9%) of gross earned premium and 0.9% (2018: 
1.0%) of total equity. 

We determined that the critical 
benchmark for the Parent Company was 
shareholder’s equity. This is because the 
Parent Company is not a trading entity 
but rather received dividend income from 
its subsidiaries.  
When determining materiality for the 
Parent Company, we also considered the 
appropriateness of this materiality for the 
consolidation of this set of financial 
statements to the Group’s results. 

Group materiality is used for setting audit scope and the assessment of uncorrected misstatements. Materiality is set  
for each significant component in line with the components proportion of the chosen benchmark. This is capped at  
the lower of 90% of Group materiality and the component materiality determined for a standalone audit. The main UK 
insurance trading entity, U K Insurance Limited, which makes up 100% of Group gross earned premium and 72% of 
Group statutory profit before tax, is scoped to a component materiality of £25.2 million (2018: £25.2 million). Component 
materialities for other entities within the scope of our Group audit ranged from £0.8 million to £9 million. 

Group materiality £28m

£531m

Component materiality range 
£25.2m to £0.8m 

Average PBT

Group materiality

Audit Committee reporting 
threshold £1.40m 

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DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019  
 
 
6.2 Performance materiality 

We set performance materiality at a level lower than materiality to reduce the probability that, in aggregate, 
uncorrected and undetected misstatements exceed the materiality for the financial statements as a whole. Group 
performance materiality was set at 70% of Group materiality for the 2019 audit (2018: 70%) and this equates to £19.6 
million (2018: £19.6 million). In determining performance materiality, we considered the following factors: 

–  we have audited the Group for a number of years and so have knowledge of both the group and the environment  

it operates in; 

–  our ability to rely on controls over a number of significant business processes; 
–  our past experience of the audit, which has indicated a low number of corrected and uncorrected misstatements 

identified in prior periods; and 

–  misstatements noted in prior periods have not been indicative of deficiencies in internal control and so there is a low 

likelihood they will occur in the current period. 

6.3 Error reporting threshold 

We agreed with the Audit Committee that we would report to the Committee all audit differences in excess of £1.4 
million (2018: £1.4 million), as well as differences below that threshold that, in our view, warranted reporting on 
qualitative grounds. We also report to the Audit Committee on disclosure matters that we identified when assessing  
the overall presentation of the financial statements. 

7. An overview of the scope of our audit 

7.1 Identification and scoping of components 

The scope of our Group audit was determined by obtaining an understanding of the Group and its environment, 
including group wide controls and assessing the risks of material misstatement at Group level.  

Consistent with the prior period, this resulted in two entities being subject to a full scope audit and a further two were 
subject to an audit of specified account balances where the extent of our testing was based on our assessment of the 
risks of material misstatement and of the materiality of the Group’s operations. All entities within scope of the Group 
audit are based in the UK.  

These four entities represent the principal trading and service operations of the Group and account for 99% (2018: 99%) 
of the Group’s net assets, 100% (2018: 100%) of the Group’s gross earned premium and 98% (2018: 98%) of the Group’s 
profit before tax. They were also selected to provide an appropriate basis for undertaking audit work to address the risks 
of material misstatement identified above.  

At the Group level we also tested the consolidation process and carried out analytical procedures to confirm our 
conclusion that there were no significant risks of material misstatement of the aggregated financial information of  
the remaining components not subject to audit or audit of specified account balances.  

The Group audit team directly performed the audit work for all of the entities listed above, including the Parent Company. 

7.2 Our consideration of the control environment 

Business process and financial reporting controls 
In planning our 2019 audit we identified 18 business cycles that were material to the Group’s financial reporting 
processes. These cycles spanned the Group’s material transactions and account balances including the premiums, 
claims, reinsurance, expenses, payroll, investments and intangibles cycles and part of the reserving cycle relating to 
reconciliation of data, and we intended to rely on the business controls associated with all of these cycles. Having 
completed our testing over the operating effectiveness of business controls associated with these cycles, through a 
combination of current period testing and reliance on prior period testing, we concluded that we were able to rely upon 
the business controls associated with all 18 cycles. 

IT Controls 
In planning our 2019 audit we identified 10 systems that were material to the Group’s financial reporting processes. 
These systems handled data relating to premiums, claims, expenses and payroll and we intended to rely on the IT and 
business controls associated with these systems. Having worked with our in-house IT specialists to assess the operating 
effectiveness of the IT controls associated with these systems, as well as the wider general IT control environment across 
the Group, we were able to rely upon the IT controls associated with all 10 systems identified. 

8. Other information 
The Directors are responsible for the other information. The other information comprises the information included in 
the annual report, other than the financial statements and our auditor’s report thereon. 

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise 
explicitly stated in our report, we do not express any form of assurance conclusion thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing 
so, consider whether the other information is materially inconsistent with the financial statements or our knowledge 
obtained in the audit or otherwise appears to be materially misstated. 

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GROUP PLC – CONTINUED 

8. Other information continued 

If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether 
there is a material misstatement in the financial statements or a material misstatement of the other information. If, 
based on the work we have performed, we conclude that there is a material misstatement of this other information,  
we are required to report that fact. 

In this context, matters that we are specifically required to report to you as uncorrected material misstatements of the 
other information include where we conclude that: 

–  fair, balanced and understandable – the statement given by the Directors that they consider the annual report and 
financial statements taken as a whole is fair, balanced and understandable and provides the information necessary  
for shareholders to assess the Group’s position and performance, business model and strategy, is materially 
inconsistent with our knowledge obtained in the audit; or 

–  Audit Committee reporting – the section describing the work of the Audit Committee does not appropriately address 

matters communicated by us to the audit committee; or 

–  Directors’ statement of compliance with the UK Corporate Governance Code – the parts of the Directors’ statement 
required under the Listing Rules relating to the company’s compliance with the UK Corporate Governance Code 
containing provisions specified for review by the auditor in accordance with Listing Rule 9.8.10R (2) do not properly 
disclose a departure from a relevant provision of the UK Corporate Governance Code. 

We have nothing to report in respect of these matters. 

9. Responsibilities of Directors 

As explained more fully in the Directors’ responsibilities statement, the Directors are responsible for the preparation  
of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as  
the Directors determine is necessary to enable the preparation of financial statements that are free from material 
misstatement, whether due to fraud or error. 

In preparing the financial statements, the Directors are responsible for assessing the Group’s and the Parent Company’s 
ability to continue as a going concern, disclosing as applicable, matters related to going concern and using the going 
concern basis of accounting unless the Directors either intend to liquidate the Group or the Parent Company or to 
cease operations, or have no realistic alternative but to do so. 

10. Auditor’s responsibilities for the audit of the financial statements 

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from 
material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. 
Reasonable assurance is a high level of assurance but is not a guarantee that an audit conducted in accordance with 
ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and  
are considered material if, individually or in the aggregate, they could reasonably be expected to influence the 
economic decisions of users taken on the basis of these financial statements. 

Details of the extent to which the audit was considered capable of detecting irregularities, including fraud and non-
compliance with laws and regulations are set out below. 

A further description of our responsibilities for the audit of the financial statements is located on the FRC’s website at: 
www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report. 

11. Extent to which the audit was considered capable of detecting irregularities, 
including fraud 
We identify and assess the risks of material misstatement of the financial statements, whether due to fraud or error,  
and then design and perform audit procedures responsive to those risks, including obtaining audit evidence that is 
sufficient and appropriate to provide a basis for our opinion. 

11.1 Identifying and assessing potential risks related to irregularities 

In identifying and assessing risks of material misstatement in respect of irregularities, including fraud and non-
compliance with laws and regulations, we considered the following: 

–  the nature of the industry and sector, control environment and business performance including the design of the 
Group’s remuneration policies, key drivers for Directors’ remuneration, bonus levels and performance targets; 
–  the Group’s own assessment of the risks that irregularities may occur either as a result of fraud or error that was 

approved by the Board Risk Committee on 6 February 2020; 

–  results of our enquiries of management, internal audit, and the Audit Committee about their own identification and 

assessment of the risks of irregularities; 

–  any matters we identified having obtained and reviewed the Group’s documentation of their policies and procedures 

relating to: 
–  identifying, evaluating and complying with laws and regulations and whether they were aware of any instances  

of non-compliance  

–  detecting and responding to the risks of fraud and whether they have knowledge of any actual, suspected or 

alleged fraud; 

–  the internal controls established to mitigate risks of fraud or non-compliance with laws and regulations; and 

150 
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DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 –  the matters discussed among the audit engagement team and involving relevant internal specialists, including tax, 

valuations, pensions, IT and industry specialists regarding how and where fraud might occur in the financial 
statements and any potential indicators of fraud. 

As a result of these procedures, we considered the opportunities and incentives that may exist within the organisation 
for fraud and identified the greatest potential for fraud in the following areas: the valuation of the insurance liabilities as 
well as the valuation of the intangible assets due to the estimates and judgements exercised by management. In 
common with all audits under ISAs (UK), we are also required to perform specific procedures to respond to the risk of 
management override. 

We also obtained an understanding of the legal and regulatory framework that the Group operates in, focusing on 
provisions of those laws and regulations that had a direct effect on the determination of material amounts and 
disclosures in the financial statements. The key laws and regulations we considered in this context included the UK 
Companies Act, Listing Rules and tax legislation. In addition, we considered provisions of other laws and regulations that 
do not have a direct effect on the financial statements but compliance with which may be fundamental to the Group’s 
ability to operate or to avoid a material penalty. These included the Group’s operating licence and regulatory solvency 
requirements, such as those under the relevant Solvency II requirements and those required by the PRA and FCA. 

11.2. Audit response to risks identified 

As a result of performing the above, we identified valuation of insurance liabilities and valuation of intangible assets as 
key audit matters related to the potential risk of fraud or non-compliance with laws and regulations. The key audit 
matters section of our report explains the matter in more detail and also describes the specific procedures we 
performed in response to those key audit matters.  

In addition to the above, our procedures to respond to risks identified included the following: 

–  reviewing the financial statement disclosures and testing to supporting documentation to assess compliance with 

provisions of relevant laws and regulations described as having a direct effect on the financial statements; 
–  enquiring of management, the Audit Committee and in-house legal counsel concerning actual and potential 

litigation and claims; 

–  performing analytical procedures to identify any unusual or unexpected relationships that may indicate risks of 

material misstatement due to fraud; 

–  reading minutes of meetings of those charged with governance, reviewing internal audit reports and reviewing 

correspondence with HMRC, PRA and FCA; and   

–  in addressing the risk of fraud through management override of controls, testing the appropriateness of journal 
entries and other adjustments; assessing whether the judgements made in making accounting estimates are 
indicative of a potential bias; and evaluating the business rationale of any significant transactions that are unusual or 
outside the normal course of business. 

We also communicated relevant identified laws and regulations and potential fraud risks to all engagement team 
members including internal specialists and remained alert to any indications of fraud or non-compliance with laws and 
regulations throughout the audit. 

Report on other legal and regulatory requirements 
12. Opinions on other matters prescribed by the Companies Act 2006 

In our opinion the part of the Directors’ remuneration report to be audited has been properly prepared in accordance 
with the Companies Act 2006. 

In our opinion, based on the work undertaken in the course of the audit: 

–  the information given in the Strategic report and the Directors’ report for the financial year for which the financial 

statements are prepared is consistent with the financial statements; and 

–  the Strategic report and the Directors’ report have been prepared in accordance with applicable legal requirements. 

In the light of the knowledge and understanding of the Group and the Parent Company and their environment 
obtained in the course of the audit, we have not identified any material misstatements in the strategic report or the 
Directors’ report. 

13. Matters on which we are required to report by exception 

13.1. Adequacy of explanations received and accounting records 

Under the Companies Act 2006 we are required to report to you if, in our opinion: 

–  we have not received all the information and explanations we require for our audit; or 
–  adequate accounting records have not been kept by the Parent Company, or returns adequate for our audit have not 

been received from branches not visited by us; or 

–  the Parent Company financial statements are not in agreement with the accounting records and returns. 

We have nothing to report in respect of these matters. 

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GROUP PLC – CONTINUED 

13. Matters on which we are required to report by exception continued 

13.2 Directors’ remuneration 

Under the Companies Act 2006 we are also required to report if in our opinion certain disclosures of Directors’ 
remuneration have not been made or the part of the Directors’ remuneration report to be audited is not in agreement 
with the accounting records and returns. 

We have nothing to report in respect of these matters. 

14. Other matters 

14.1 Auditor tenure 

Following the recommendation of the Audit Committee of Royal Bank of Scotland Group plc (“RBSG”), which at the 
time owned Direct Line, we were appointed by the Board of Directors of RBSG on 21 March 2000 to audit the financial 
statements for the year ending 31 December 2000 and subsequent financial periods. When the Group became 
independent of RBSG the Group’s Board reappointed us to audit the newly demerged Group. Taking into account our 
service to predecessor organisations, the period of total uninterrupted engagement including previous renewals and 
reappointments of the firm is 20 years, covering the years ending 31 December 2000 to 31 December 2019. Under the 
Companies Act 2006, the last financial year of our maximum engagement period is the year ending 31 December 2023. 

14.2 Consistency of the audit report with the additional report to the audit committee 

Our audit opinion is consistent with the additional report to the Audit Committee we are required to provide in 
accordance with ISAs (UK). 

15. Use of our report 
This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the 
Companies Act 2006. Our audit work has been undertaken so that we might state to the Company’s members those 
matters we are required to state to them in an auditor’s report and for no other purpose. To the fullest extent permitted 
by law, we do not accept or assume responsibility to anyone other than the Company and the Company’s members as a 
body, for our audit work, for this report, or for the opinions we have formed. 

COLIN RAWLINGS FCA (SENIOR STATUTORY AUDITOR) 

FOR AND ON BEHALF OF DELOITTE LLP 
SENIOR STATUTORY AUDITOR 
LONDON, UNITED KINGDOM 

2 MARCH 2020 

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DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019  
 
 
 
 
CONSOLIDATED INCOME STATEMENT 
For the year ended 31 December 2019 

Gross earned premium 

Reinsurance premium 

Net earned premium 

Investment return 

Instalment income 

Other operating income 

Total income 

Insurance claims 

Insurance claims recoverable from reinsurers 

Net insurance claims 

Commission expenses 

Operating expenses (including restructuring and one-off costs) 

Total expenses 

Finance costs 

Profit before tax 

Tax charge 

Profit for the year attributable to owners of the Company 

Earnings per share: 

Basic (pence) 

Diluted (pence) 

Note: 

2019 
£m 

3,202.6 

(217.7) 

20181
£m
restated

3,306.7

(217.2)

2,984.9 

3,089.5

134.6 

114.0 

66.2 

154.6

119.9

72.1

3,299.7 

3,436.1

(1,917.3) 

(1,966.2)

69.7 

(1,847.6) 

(211.5) 

(704.9) 

(916.4) 

(26.0) 

509.7 

(89.8) 

419.9 

55.1

(1,911.1)

(200.4)

(718.2)

(918.6)

(25.9)

580.5

(108.5)

472.0

29.5 

29.2 

33.3

32.9

Notes 

5 

6 

7 

8 

9 

10 

11 

12 

15 

15 

1.  Results for the year ended 31 December 2018 have been restated to reflect the fully retrospective adoption of IFRS 16 ‘Leases’, see note 44. 

The attached notes on pages 158 to 211 form an integral part of these consolidated financial statements. 

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CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME 
For the year ended 31 December 2019 

Profit for the year 

Other comprehensive income 

Items that will not be reclassified subsequently to the income statement: 

Actuarial (loss) / gain on defined benefit pension scheme 

Tax relating to item that will not be reclassified 

Items that may be reclassified subsequently to the income statement: 

Cash flow hedges 

Fair value gain / (loss) on AFS investments 

Less: realised net gains on AFS investments included in the income statement 

Tax relating to items that may be reclassified 

Other comprehensive income / (loss) for the year net of tax 

Total comprehensive income for the year attributable to owners of the 
Company 

Notes 

2019 
£m 

419.9 

20181
£m
restated

472.0

27 

13 

31 

31 

31 

(7.3) 

1.3 

(6.0) 

(0.7) 

118.1 

(16.5) 

(17.3) 

83.6 

77.6 

2.7

(0.4)

2.3

0.5

(121.4)

(19.5)

23.9

(116.5)

(114.2)

497.5 

357.8

Note: 

1.  Results for the year ended 31 December 2018 have been restated to reflect the fully retrospective adoption of IFRS 16 ‘Leases’, see note 44. 

The attached notes on pages 158 to 211 form an integral part of these consolidated financial statements. 

154   DIRECT LINE GROUP aNNUAL REPORT & ACCOUNTS 2019 
154 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED BALANCE SHEET 
As at 31 December 2019 

Assets 

Goodwill and other intangible assets 

Property, plant and equipment 

Right-of-use assets 

Investment property 

Reinsurance assets 

Deferred acquisition costs 

Insurance and other receivables 

Prepayments, accrued income and other assets 

Derivative financial instruments 

Retirement benefit asset 

Financial investments 

Cash and cash equivalents 

Assets held for sale 

Total assets 

Equity 

Shareholders’ equity 

Tier 1 notes 

Total equity 

Liabilities 

Subordinated liabilities 

Insurance liabilities 

Unearned premium reserve 

Borrowings 

Derivative financial instruments 

Provisions2 

Trade and other payables, including insurance payables 

Lease liabilities 

Deferred tax liabilities 

Current tax liabilities 

Total liabilities 

Total equity and liabilities 

Notes: 

2019 
£m 

31 December 
20181 
£m 
restated 

1 January
20181
£m
restated

Notes

17

18

19

20

22

23

24

25

26

27

28

29

32

33

34

35

29

26

37

38

13

13

702.5 

143.4 

149.2 

291.7 

1,251.3 

176.2 

846.5 

120.2 

121.5 

9.7 

4,673.4 

948.6 

– 

566.8 

156.2 

153.4 

322.1 

1,208.7 

170.4 

875.9 

124.5 

48.2 

17.0 

4,737.8 

1,154.4 

– 

471.1

174.4

157.9

309.3

1,178.5

185.0

981.2

143.0

84.4

14.4

5,040.4

1,358.6

4.2

9,434.2 

9,535.4 

10,102.4

2,643.6 

346.5 

2,990.1 

2,558.2 

346.5 

2,701.9

346.5

2,904.7 

3,048.4

259.0 

3,819.6 

1,506.0 

52.3 

30.5 

74.3 

478.1 

164.4 

9.6 

50.3 

259.5 

4,005.9 

1,505.5 

62.0 

25.9 

72.8 

481.3 

167.3 

4.5 

46.0 

264.7

4,225.7

1,600.3

54.1

12.0

74.2

583.8

170.1

28.4

40.7

6,444.1 

9,434.2 

6,630.7 

9,535.4 

7,054.0

10,102.4

1.  The balance sheet as at 1 January 2018 and 31 December 2018 have been restated to reflect the fully retrospective adoption of IFRS 16 

‘Leases’, see note 44. 

2.  Presentational amendments included ‘Provisions’ previously presented within ‘Trade and other payables, including insurance 

payables’ are now presented separately on the consolidated balance sheet. This amendment has been made to provide additional 
analysis of these balances and is in accordance with international accounting standards. 

The attached notes on pages 158 to 211 form an integral part of these consolidated financial statements. 

The financial statements were approved by the Board of Directors and authorised for issue on 2 March 2020. They were 
signed on its behalf by: 

TIM HARRIS 
CHIEF FINANCIAL OFFICER 

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CONSOLIDATED STATEMENT OF CHANGES IN EQUITY 
For the year ended 31 December 2019 

Share 
 capital 
 (note 30) 
£m 

Employee
 trust
shares
£m

Capital
 reserves
 (note 31)
 £m

Available for
sale 
revaluation
 reserve
 (note 31)
 £m

Foreign
 exchange
translation
 reserve
 £m

Retained
earnings
£m

Shareholders’ 
 equity 
£m 

Tier 1
notes
(note 32)
£m

Total
 equity
£m

Balance at 1 January 2018 
(audited) 

First application of IFRS 161 

Balance at 1 January 2018 
(restated) 

Profit for the year 

Other comprehensive loss 

Dividends and appropriations 
paid (note 14) 

Shares acquired by employee 
trusts 

Credit to equity for equity-settled 
share-based payments (note 36) 

Shares distributed by employee 
trusts 

Tax on share-based payments  

Balance at 31 December 2018 
(restated) 

Profit for the year 

Other comprehensive income 

Dividends and appropriations 
paid (note 14) 

Shares acquired by employee 
trusts 

Credit to equity for equity-settled 
share-based payments (note 36) 

Shares distributed by employee 
trusts 

Tax on share-based payments  

150.0 

(34.1)

1,450.0

– 

–

–

150.0 

(34.1)

1,450.0

– 

– 

– 

– 

– 

– 

– 

–

–

–

(19.5)

–

18.4

–

–

–

–

–

–

–

–

150.0 

(35.2)

1,450.0

– 

– 

– 

– 

– 

– 

– 

–

–

–

(10.4)

–

15.4

–

–

–

–

–

–

–

–

80.2

–

80.2

–

(117.0)

–

–

–

–

–

(36.8)

–

84.3

–

–

–

–

–

0.3 1,068.7

2,715.1 

346.5

3,061.6

–

(13.2)

(13.2) 

–

(13.2)

0.3

1,055.5

2,701.9 

346.5 3,048.4

–

472.0

0.5

2.3

472.0 

(114.2) 

–

–

–

–

–

(503.8)

(503.8) 

–

(19.5) 

21.0

(18.4)

0.8

21.0 

– 

0.8 

–

–

–

–

–

–

–

472.0

(114.2)

(503.8)

(19.5)

21.0

–

0.8

0.8 1,029.4

2,558.2 

346.5 2,904.7

–

419.9

(0.7)

(6.0)

419.9 

77.6 

–

–

–

–

–

(420.7)

(420.7) 

–

(10.4) 

18.4

18.4 

(15.4)

0.6

– 

0.6 

–

–

–

–

–

–

–

419.9

77.6

(420.7)

(10.4)

18.4

–

0.6

Balance at 31 December 2019 

150.0 

(30.2)

1,450.0

47.5

0.1

1,026.2

2,643.6 

346.5

2,990.1

Note: 

1.  Results for the year ended 31 December 2018 have been restated to reflect the fully retrospective adoption of IFRS 16 ‘Leases’, see note 44. 

The attached notes on pages 158 to 211 form an integral part of these consolidated financial statements. 

156   DIRECT LINE GROUP aNNUAL REPORT & ACCOUNTS 2019 
156 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019  
 
 
CONSOLIDATED CASH FLOW STATEMENT 
For the year ended 31 December 2019 

Net cash generated from operating activities before investment of insurance assets

Cash generated from investment of insurance assets 

Net cash generated from operating activities 

Cash flows used in investing activities 

Purchases of goodwill and other intangible assets 

Purchases of property, plant and equipment 

Proceeds on disposals of assets held for sale 

Proceeds on disposal of property, plant and equipment 

Net cash used in investing activities 

Cash flows used in financing activities 

Dividends and appropriations paid 

Finance costs (including lease interest) 

Principal element of lease payments 

Purchase of employee trust shares 

Net cash used in financing activities 

Net decrease in cash and cash equivalents 

Cash and cash equivalents at the beginning of the year 

Cash and cash equivalents at the end of the year 

Note: 

2019 
£m 

88.2 

373.9 

462.1 

(175.7) 

(11.9) 

– 

– 

20181
£m
restated

23.5

468.1

491.6

(142.4)

(13.3)

13.8

0.1

(187.6) 

(141.8)

(420.7) 

(503.8)

(26.4) 

(13.1) 

(10.4) 

(470.6) 

(196.1) 

1,092.4 

896.3 

(26.1)

(12.5)

(19.5)

(561.9)

(212.1)

1,304.5

1,092.4

Notes 

39 

39 

17 

18 

14 

39 

29 

29 

1.  Results for the year ended 31 December 2018 have been restated to reflect the fully retrospective adoption of IFRS 16 ‘Leases’, see note 44. 

The attached notes on pages 158 to 211 form an integral part of these consolidated financial statements. 

WWW.DIRECTLINEGROUP.CO.UK 

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GOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTWWW.DIRECTLINEGROUP.CO.UK 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  

Corporate information 

Direct Line Insurance Group plc is a public limited company 
registered in England and Wales (company number 
02280426). The address of the registered office is Churchill 
Court, Westmoreland Road, Bromley, BR1 1DP, England. 

1. Accounting policies 

Basis of preparation 

As required by the Companies Act 2006 and Article 4 of 
the EU IAS Regulation, the Group’s consolidated financial 
statements are prepared in accordance with IFRSs issued 
by the IASB as adopted by the EU. The Group has elected 
to prepare its parent entity financial statements in 
accordance with FRS 101 ‘Reduced Disclosure Framework’. 

The consolidated financial statements are prepared on  
the historical cost basis except for available-for-sale (“AFS”) 
financial assets, investment property and derivative 
financial instruments, which are measured at fair value 
(fair value is defined in note 42). 

Where necessary, adjustments have been made to  
the financial statements of subsidiaries to bring the 
accounting policies used into line with those used by  
the Group. The policies set out below have been applied 
consistently throughout the years ended 31 December 
2019 and 31 December 2018 to items considered material 
to the consolidated financial statements. 

The Company’s financial statements and the Group’s 
consolidated financial statements are presented in 
sterling, which is the functional currency of the Company 
and the Group. 

Adoption of new and revised standards 

The Group has adopted the following new amendments 
to IFRSs and International Accounting Standards (“IASs”) 
that became mandatorily effective for the Group for the 
first time during 2019. 

The Group has adopted IFRS 16 ‘Leases’ for the first time  
in 2019. IFRS 16 replaces IAS 17 ‘Leases’ and sets out the 
principles for recognition, measurement and disclosure  
of lease arrangements entered into by the Group. For all 
contractual arrangements where the Group is a lessee,  
it is required to account for these leases under a single  
on-balance sheet model with exemptions available for  
low value and short-term leases. The Group recognises  
a lease liability measured at the present value of future 
lease payments from the commencement of all lease 
arrangements which were previously classified as 
‘operating leases’ under IAS 17. A further assessment  
was performed to ensure all leases had been recognised. 
These lease payments are discounted using the lessees’ 
incremental borrowing rate at the commencement of  
the lease unless the interest rate implicit in the lease is 
readily determinable. A corresponding right-of-use asset  
is recognised on the balance sheet. Lease payments are 
allocated between the liability and finance cost, and the 
right-of-use asset is depreciated on a straight-line basis 
over the lease term. 

IFRS 16 ‘Leases’ has been adopted on a fully retrospective 
basis and therefore, in accordance with IAS 8 ‘Accounting 
Policies, Changes in Accounting Estimates and Errors’, 
prior periods have been restated. The opening equity  
and prior period impact of IFRS 16 on the primary financial 
statements are presented in note 44 to the consolidated 
financial statements. An assessment has been undertaken 
to determine whether adoption of IFRS 16 included any 
material new accounting judgements or identifying any 
sources of estimation uncertainty. The Group concluded 
that there were none. 

In September 2019, the IASB issued ‘Interest Rate 
Benchmark Reform – Amendments to IFRS 9, IAS 39 and 
IFRS 7’ which although not mandatory for the Group until 
2020, has been adopted in 2019. The amendments modify 
some specific hedge accounting requirements to provide 
relief from the potential effects of the uncertainty caused 
by the IBOR reform. In addition, it requires companies  
to disclose additional information about their hedging 
relationships which are directly affected by these 
uncertainties. By adopting these amendments early,  
the Group is able to continue applying hedge accounting 
to some of its benchmark interest rate exposure as the 
amendments permit the continuation of hedge 
accounting where in future the hedged benchmark 
interest rate may no longer be separately available.  
The amendment does not alter the requirement for 
the designated interest rate risk component to be 
measurable. If the risk component is no longer reliably 
measurable, the hedging relationship is discontinued.  

–  The Group has issued sterling‑denominated fixed rate 
subordinated debt which it hedges to fair value using  
a sterling fixed to GBP LIBOR interest rate swap.  

–  The Group holds investments in US dollar and Euro fixed 

rate debt securities which it includes in a macro fair 
value hedge of the USD LIBOR and EURIBOR risk 
component of these investments respectively. 

The Group will not discontinue hedge accounting should 
the retrospective assessment of hedge effectiveness fall 
outside the 80‑125% range where the hedging 
relationship is subject to interest rate benchmark reforms. 
For those hedging relationships that are not subject to  
the interest rate benchmark reforms the entity continues 
to cease hedge accounting if retrospective effectiveness  
is outside the 80‑125% range. 

A number of further narrow scope amendments which 
become mandatorily effective for the Group but do not have 
an impact on existing accounting policies, are as follows: 

Amendments to IAS 28: ‘Long-term Interests in Associates 
and Joint Ventures’ clarifies that an entity applies IFRS 9  
to long-term interests in associates or joint ventures that 
form part of the net investment in the associate or joint 
venture but to which the equity method is not applied. 

IFRIC 23 ‘Uncertainty over Income Tax Treatments’ 
provides interpretation when there is uncertainty over 
income tax treatments under IAS 12 ‘Income Taxes’. 

158    DIRECT LINE GROUP aNNUAL REPORT AND ACCOUNTS 2019 
158 

Financials v6.1 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 Amendments to IAS 19 ‘Employee Benefits: Plan 
Amendment, Curtailment or Settlement’ clarify the 
accounting when a pension plan amendment, 
curtailment or settlement occurs. 

‘Annual Improvements to IFRS Standards 2015-2017 Cycle’ 
includes the following three amendments: 

–  IFRS 3 ‘Business Combinations’ and IFRS 11 ‘Joint 

Arrangements’ – the amendments to IFRS 3 clarify that 
when an entity obtains control of a business that is a 
joint operation, it remeasures previously held interests 
in that business; the amendments to IFRS 11 clarify that 
when an entity obtains joint control of a business that  
is a joint operation, the entity does not remeasure 
previously held interests in that business;  

–  IAS 12 'Income Taxes' – the amendments clarify that all 

income tax consequences of dividends (including 
payments on financial instruments classified as equity) 
are recognised consistently with the transactions that 
generated the distributable profits; and 

–  IAS 23 ‘Borrowing Costs’ – the amendments clarify that  
if any specific borrowing remains outstanding after the 
related asset is ready for its intended use or sale, that 
borrowing becomes part of the funds that an entity 
borrows generally when calculating the capitalisation 
rate on general borrowings.  

New accounting pronouncements are included in note 1.23. 

1.1 Basis of consolidation 

The consolidated financial statements incorporate the 
financial statements of the Company and the entities that 
are controlled by the Group at 31 December 2019 and 31 
December 2018. Control exists when the Group is exposed, 
or has rights, to variable returns from its involvement with 
the entity and has the ability to affect those returns 
through its power over the entity. In assessing if the Group 
controls another entity, the existence and effect of the 
potential voting rights that are currently exercisable or 
convertible are considered. 

A subsidiary acquired is included in the consolidated 
financial statements from the date it is controlled by  
the Group until the date the Group ceases to control it.  
On acquisition of a subsidiary, its identifiable assets, 
liabilities and contingent liabilities are included in the 
consolidated financial statements at fair value. 

All intercompany transactions, balances, income and 
expenses between Group entities are eliminated on 
consolidation. 

1.2 Foreign currencies 

The Group’s consolidated financial statements are 
presented in sterling which is the presentational currency 
of the Group. Group entities record transactions in the 
currency of the primary economic environment in which 
they operate (their functional currency), translated at the 
foreign exchange rate ruling at the date of the transaction. 

Monetary assets and liabilities denominated in foreign 
currencies are translated into the relevant functional 
currency at the foreign exchange rates ruling at the 
balance sheet date. Foreign exchange differences arising 
on the settlement of foreign currency transactions and 
from the translation of monetary assets and liabilities are 
reported in the income statement. 

Non-monetary items denominated in foreign currencies 
that are stated at fair value are translated into the relevant 
functional currency at the foreign exchange rates ruling  
at the dates the values are determined. Translation 
differences arising on non-monetary items measured at 
fair value are recognised in the income statement except 
for differences arising on AFS non-monetary financial 
assets, which are recognised in other comprehensive 
income. 

Assets and liabilities of foreign operations, including 
goodwill and fair value adjustments arising on acquisition, 
are translated into sterling at the foreign exchange rates 
ruling at the balance sheet date. Income and expenses of 
foreign operations are translated into sterling at average 
exchange rates unless these do not approximate the 
foreign exchange rates ruling at the dates of the 
transactions. Foreign exchange differences arising on  
the translation of a foreign operation are recognised in  
the consolidated statement of comprehensive income. 
The amount accumulated in equity is reclassified from 
equity to the consolidated income statement on disposal 
or partial disposal of a foreign operation. 

1.3 Contract classification 

Insurance contracts are those contracts where the Group 
(the insurer) has accepted significant insurance risk from 
another party (the policyholder) by agreeing to compensate 
the policyholder if a specified uncertain future event  
(the insured event) adversely affects the policyholder. 

Once a contract has been classified as an insurance 
contract, it remains an insurance contract for the 
remainder of its lifetime, even if the insurance risk reduces 
significantly during this period, unless all rights and 
obligations are extinguished. 

1.4 Revenue recognition 

Premiums earned 
Insurance and reinsurance premiums comprise the total 
premiums receivable for the whole period of cover 
provided by contracts incepted during the financial year, 
adjusted by an unearned premium reserve, which 
represents the proportion of the premiums incepted in 
the year or prior periods that relate to periods of insurance 
cover after the balance sheet date. Unearned premiums 
are calculated over the period of exposure under the 
policy, on a daily basis, 24ths basis or allowing for the 
estimated incidence of exposure under policies. 

Premiums collected by intermediaries or other parties,  
but not yet received, are assessed based on estimates 
from underwriting or past experience and are included  
in insurance premiums. Insurance premiums exclude 
insurance premium tax or equivalent local taxes and are 
shown gross of any commission payable to intermediaries 
or other parties. 

Cash back payments to policyholders under motor 
telematics policies represent a reduction in earned 
premiums. 

WWW.DIRECTLINEGROUP.CO.UK 

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – CONTINUED  

1.4 Revenue recognition continued 

Investment return 

Interest income on financial assets is determined using  
the effective interest rate method. The effective interest  
rate method is a way of calculating the amortised cost of a 
financial asset (or group of financial assets) and of allocating 
the interest income over the expected life of the asset. 

Rental income from investment property is recognised  
in the income statement on a straight-line basis over  
the period of the contract.  

Any gains or losses arising from a change in fair value  
are recognised in the income statement. 

Instalment income 
Instalment income comprises the interest income earned 
on policyholder receivables, where outstanding premiums 
are settled by a series of instalment payments. Interest is 
earned using an effective interest rate method over the 
term of the policy. 

Other operating income 

Vehicle replacement referral income 

Vehicle replacement referral income comprises fees 
recognised at a point in time in respect of referral income 
received when a customer or a non-fault policyholder 
(claimant) of another insurer has been provided with a 
hire vehicle from a preferred supplier. 

Income is recognised when the customer or claimant  
has been provided with a vehicle by the supplier. 

Revenue from vehicle recovery and repair services 

Fees in respect of services for vehicle recovery are 
recognised at a point in time on satisfaction of 
performance obligations. The cost of providing the service 
is incurred as the service is rendered. 

The Group’s income also comprises vehicle repair services 
provided to other third-party customers. Income in respect 
of repairs to vehicles is recognised upon completion of the 
repair obligations. The price is determined using market 
rates for the services and materials used after discounts 
have been deducted where applicable. 

Legal services income 

Legal services income represents the amount charged to 
clients for professional services provided during the year 
including recovery of expenses but excluding value added 
tax. Income relating to variable legal services fees is 
recognised on a best estimate basis. 

Other income 

Commission fee income in respect of services is 
recognised at a point in time on satisfaction of related 
performance obligations. Where variable consideration  
is identified in a contract, this revenue is estimated and 
constrained to the extent that it is highly improbable that 
revenue recognised will be reversed. Income is stated 
excluding applicable sales taxes. 

1.5 Insurance claims 

Insurance claims are recognised in the accounting period 
in which the loss occurs. Provision is made for the full cost 
of settling outstanding claims at the balance sheet date, 
including claims incurred but not yet reported at that 
date, net of salvage and subrogation recoveries.  

Outstanding claims provisions are not discounted for  
the time value of money except for claims to be settled  
by PPOs established under the Courts Act 2003.  

A court can award damages for future pecuniary loss in 
respect of personal injury or for other damages in respect 
of personal injury and may order that the damages are 
wholly or partly to take the form of PPOs. These are 
covered in more detail in note 2.3. Costs for both direct 
and indirect claims handling expenses are also included. 

Provisions are determined by management based on 
experience of claims settled and on statistical models 
which require certain assumptions to be made regarding 
the incidence, timing and amount of claims and any 
specific factors such as adverse weather conditions.  
When calculating the total provision required, the 
historical development of claims is analysed using 
statistical methodology to extrapolate, within acceptable 
probability parameters, the value of outstanding claims 
(gross and net) at the balance sheet date. Also included  
in the estimation of outstanding claims are factors such as 
the potential for judicial or legislative inflation.  

Provisions for more recent claims make use of techniques 
that incorporate expected loss ratios and average claims 
cost (adjusted for inflation) and frequency methods. As 
claims mature, the provisions are increasingly driven by 
methods based on actual claims experience. The 
approach adopted takes into account the nature, type and 
significance of the business and the type of data available, 
with large claims generally being assessed separately. The 
data used for statistical modelling purposes is generated 
internally and reconciled to the accounting data. 

The calculation is particularly sensitive to the estimation of 
the ultimate cost of claims for the particular classes of 
business at gross and net levels and the estimation of 
future claims handling costs. Actual claims experience 
may differ from the historical pattern on which the 
actuarial best estimate is based and the cost of settling 
individual claims may exceed that assumed. As a result, 
the Group sets provisions at a margin above the actuarial 
best estimate. This amount is recorded within claims 
provisions. 

A liability adequacy provision is made for unexpired risks 
arising where the expected value of claims and expenses 
attributable to the unexpired periods of policies in force  
at the balance sheet date exceeds the unearned premium 
reserve in relation to such policies after the deduction of 
any acquisition costs deferred and other prepaid amounts. 
The expected value is determined by reference to recent 
experience and allowing for changes to the premium 
rates. The provision for unexpired risks is calculated 
separately by reference to classes of business that are 
managed together after taking account of relevant 
investment returns.  

1.6 Reinsurance 

The Group has reinsurance treaties and other reinsurance 
contracts that transfer significant insurance risk. 

The Group cedes insurance risk by reinsurance in the 
normal course of business, with the arrangement and 
retention limits varying by product line. Outward 
reinsurance premiums are generally accounted for in the 
same accounting period as the premiums for the related 
direct business being reinsured. Outward reinsurance 
recoveries are accounted for in the same accounting 
period as the direct claims to which they relate. 

160   DIRECT LINE GROUP aNNUAL REPORT & ACCOUNTS 2019 
160 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019  
Reinsurance assets include balances due from 
reinsurance companies for ceded insurance liabilities. 
Amounts recoverable from reinsurers are estimated in a 
consistent manner with the outstanding claims provisions 
or settled claims associated with the reinsured policies 
and in accordance with the relevant reinsurance contract. 
Recoveries in respect of PPOs are discounted for the time 
value of money. 

A reinsurance bad debt provision is assessed in respect  
of reinsurance debtors, to allow for the risk that the 
reinsurance asset may not be collected or where the 
reinsurer’s credit rating has been downgraded 
significantly and this is taken as an indication of a 
reinsurer’s difficulty in meeting its obligations under the 
reinsurance contracts. This also includes an assessment  
in respect of the ceded part of claims provisions to reflect 
the counterparty default risk exposure to long-term 
reinsurance assets particularly in relation to PPOs. 
Increases in this provision affect the Group by reducing 
the carrying value of the asset and the impairment loss  
is recognised in the income statement. 

1.7 Deferred acquisition costs 

Acquisition costs relating to new and renewing insurance 
policies are matched with the earning of the premiums  
to which they relate. A proportion of acquisition costs 
incurred during the year is therefore deferred to the 
subsequent accounting period to match the extent to 
which premiums written during the year are unearned  
at the balance sheet date. 

The principal acquisition costs deferred are direct 
advertising expenditure, directly attributable 
administration costs, commission paid and costs 
associated with telesales and underwriting staff. 

1.8 Goodwill and other intangible assets 

Acquired goodwill, being the excess of the cost of an 
acquisition over the Group’s interest in the net fair value  
of the identifiable assets, liabilities and contingent 
liabilities of the subsidiary, associate or joint venture 
acquired, is initially recognised at cost and subsequently 
at cost less any accumulated impairment losses. Goodwill 
arising on the acquisition of subsidiaries, associates and 
joint ventures is included in the balance sheet category 
‘goodwill and other intangible assets’. The gain or loss on 
the disposal of a subsidiary, associate or joint venture 
includes the carrying value of any related goodwill. 

Intangible assets that are acquired by the Group are 
stated at cost less accumulated amortisation and 
impairment losses. Amortisation is charged to the income 
statement over the assets’ economic lives using methods 
that best reflect the pattern of economic benefits and is 
included in operating expenses. The estimated useful 
economic lives for software development costs is up to  
10 years.  

Expenditure on internally generated goodwill and indirect 
advertising costs is written off as incurred. Direct costs 
relating to the development of internal-use computer 
software and associated business processes are 
capitalised once technical feasibility and economic 
viability have been established. These costs include payroll 
costs, the costs of materials and services and directly 
attributable overheads. Capitalisation of costs ceases 
when the software is capable of operating as intended. 
During and after development, accumulated costs are 
reviewed for impairment against the projected benefits 

that the software is expected to generate. Costs incurred 
prior to the establishment of technical feasibility and 
economic viability are expensed as incurred, as are all 
training costs and general overheads. 

1.9 Property, plant and equipment 

Items of property, plant and equipment (except 
investment property – note 1.12) are stated at cost less 
accumulated depreciation and impairment losses.  
Where an item of property, plant and equipment 
comprises major components having different useful  
lives, they are accounted for separately. 

Depreciation is charged to the income statement on  
a straight-line basis so as to write-off the depreciable 
amount of property, plant and equipment over their 
estimated useful lives. The depreciable amount is the cost 
of an asset less its residual value. Land is not depreciated. 
The estimated useful lives are as follows: 

Freehold and leasehold
buildings 

50 years or the period
of the lease if shorter 

Vehicles

3 years 

Computer equipment

Up to 5 years 

Other equipment, including
property adaptation costs 

2 to 15 years 

The gain or loss arising from the derecognition of an item 
of property, plant and equipment is determined as the 
difference between the disposal proceeds, if any, and the 
carrying amount of the item. 

1.10 Impairment of intangible assets, goodwill and 
property, plant and equipment 

At each reporting date, the Group assesses whether there 
is any indication that its intangible assets, goodwill or 
property, plant and equipment are impaired. If any such 
indication exists, the Group estimates the recoverable 
amount of the asset and the impairment loss, if any. 
Goodwill is tested for impairment annually or more 
frequently if events or changes in circumstances indicate 
that it might be impaired. If an asset does not generate 
cash flows that are independent of those of other assets  
or groups of assets, the recoverable amount is determined 
for the cash-generating unit (“CGU”) to which the asset 
belongs. The recoverable amount of an asset is the higher 
of its fair value less costs to sell and its value in use.  

Value in use is the present value of future cash flows from 
the asset or CGU, discounted at a rate that reflects market 
interest rates, adjusted for risks specific to the asset or 
CGU that have not been reflected in the estimation of 
future cash flows. 

If the recoverable amount of an intangible or a tangible 
asset is less than its carrying value, an impairment loss is 
recognised immediately in the income statement and  
the carrying value of the asset is reduced by the amount 
of the impairment loss. 

A reversal of an impairment loss on intangible assets or 
property, plant and equipment is recognised as it arises 
provided the increased carrying value does not exceed  
the carrying amount that would have been determined 
had no impairment loss been recognised. Impairment 
losses on goodwill are not reversed. 

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – CONTINUED  

1.11 Right-of-use assets and lease liabilities 

Where the Group is a lessee 
At inception, the Group assesses whether a contract 
contains a lease arrangement which involves assessing 
whether it obtains substantially all the economic benefits 
from the use of a specific asset, and it has the right to 
direct the use of that asset. The Group recognises a right-
of-use asset and a lease liability at the commencement of 
the lease (when the underlying asset is available for use), 
except for short-term leases of 12 months or less and low 
value leases which are expensed on a straight-line basis  
in the income statement. The right-of-use asset is initially 
measured based on the present value of the lease 
payments, plus initial direct costs less any incentives 
received. Lease payments include fixed payments and 
variable payments. Variable payments relate to 
contractual rent increases linked to inflation indices.  
The right-of-use asset is depreciated over the lease term 
and is subject to impairment testing if there is an indicator 
of impairment. When leases contain an extension or 
purchase option which is reasonably expected to be 
exercised this is included in the measurement of the lease.  

In calculating the present value of lease payments, the 
Group uses the incremental borrowing rate at the lease 
commencement date unless the interest rate implicit in 
the lease is readily determinable. The incremental 
borrowing rate is determined based on available risk-free 
market yield to maturity pricing linked to the lease 
amount and term, and includes a credit spread. The lease 
liability is subsequently measured at amortised cost using 
the effective interest rate method and remeasured, with a 
corresponding adjustment to the right-of-use asset when 
there is a change in future lease payments, terms or 
reassessment of options. 

The Group’s leasehold property mainly relates to office 
space and vehicle repair centres. Leases in respect of 
motor vehicles relate to recovery and replacement 
vehicles, and management cars. The Group also leases 
certain IT equipment which is not a significant portion  
of the total leased asset portfolio. 

Where the Group is a lessor 
Leases where a significant proportion of the risks and 
rewards of ownership is retained by the lessor, are 
classified as operating leases. Lease income from 
operating leases is recognised in the income statement 
on a straight-line basis over the lease term. 

Where assets are subject to finance leases, the present 
value of the lease payments, together with any 
unguaranteed residual value, is recognised as a receivable. 

1.12 Investment property 

Investment property comprises freehold and leasehold 
properties that are held to earn rentals or for capital 
appreciation or both. Investment property is not 
depreciated but is stated at fair value based on valuations 
by independent registered valuers. Fair value is based  
on current prices for similar properties adjusted for the 
specific characteristics of each property. Any gain or loss 
arising from a change in fair value is recognised in the 
income statement. 

Investment property is derecognised when it has been 
either disposed of or permanently withdrawn from use 
and no future economic benefit is expected from disposal. 
Any gains or losses on the retirement or disposal of 
investment property are recognised in the income 
statement in the year of retirement or disposal. 

1.13 Financial assets 

Financial assets are classified as AFS, HTM, designated at 
fair value through profit or loss, or loans and receivables.  

Purchases or sales of financial assets that require delivery 
of assets within a time frame established by regulation or 
convention in the market place are recognised on the 
date that the Group commits to purchase or sell the asset. 

Available-for-sale 
Financial assets can be designated as AFS on initial 
recognition. AFS financial assets are initially recognised at 
fair value plus directly related transaction costs. They are 
subsequently measured at fair value. Impairment losses 
and exchange differences resulting from translating the 
amortised cost of foreign currency monetary AFS financial 
assets are recognised in the income statement, together 
with interest calculated using the effective interest rate 
method. Other changes in the fair value of AFS financial 
assets are reported in a separate component of 
shareholders’ equity until disposal, when the cumulative 
gain or loss is recognised in the income statement. 

A financial asset is regarded as quoted in an active market 
if quoted prices are readily and regularly available from an 
exchange, dealer, broker, industry group, pricing service or 
regulatory agency, and those prices represent actual and 
regularly occurring market transactions on an arm’s 
length basis. The appropriate quoted market price for an 
asset held is usually the current bid price. When current 
bid prices are unavailable, the price of the most recent 
transaction provides evidence of the current fair value as 
long as there has not been a significant change in 
economic circumstances since the time of the transaction. 
If conditions have changed since the time of the 
transaction (for example, a change in the risk-free interest 
rate following the most recent price quote for a corporate 
bond), the fair value reflects the change in conditions by 
reference to current prices or rates for similar financial 
instruments, as appropriate. The valuation methodology 
described above uses observable market data. 

If the market for a financial asset is not active, the Group 
establishes the fair value by using a valuation technique. 
Valuation techniques include using recent arm’s length 
market transactions between knowledgeable and willing 
parties (if available), reference to the current fair value of 
another instrument that is substantially the same, 
discounted cash flow analysis and option pricing models. 
If there is a valuation technique commonly used by 
market participants to price the instrument and that 
technique has been demonstrated to provide reliable 
estimates of prices obtained in actual market transactions, 
the Group uses that technique. 

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Held-to-maturity 
Non-derivative financial assets not designated as AFS or 
loans and receivables with fixed or determinable 
payments and fixed maturity where the intention and 
ability to hold them to maturity exists are classified as 
HTM. 

Subsequent to initial recognition, HTM financial assets  
are measured at amortised cost using the effective 
interest rate method less any impairment losses. 

Loans and receivables 
Non-derivative financial assets with fixed or determinable 
repayments that are not quoted in an active market are 
classified as loans and receivables, except those that are 
classified as AFS or HTM. Loans and receivables are initially 
recognised at fair value plus directly related transaction 
costs and are subsequently measured at amortised cost 
using the effective interest rate method less any 
impairment losses. 

Impairment of financial assets 

At each balance sheet date, the Group assesses whether 
there is any objective evidence that a financial asset or 
group of financial assets classified as AFS, HTM or loans 
and receivables is impaired. A financial asset or portfolio  
of financial assets is impaired and an impairment loss 
incurred if there is objective evidence that an event or 
events since initial recognition of the asset have adversely 
affected the amount or timing of future cash flows from 
the asset. 

Available-for-sale 
When a decline in the fair value of a financial asset 
classified as AFS has been recognised directly in equity 
and there is objective evidence that the asset is impaired, 
the cumulative loss is removed from equity and 
recognised in the income statement. The loss is measured 
as the difference between the amortised cost of the 
financial asset and its current fair value. Impairment losses 
on AFS equity instruments are not reversed through profit 
or loss, but those on AFS debt instruments are reversed, if 
there is an increase in fair value that is objectively related 
to a subsequent event.  

Held-to-maturity and loans and receivables 
If there is objective evidence that an impairment loss on  
a financial asset or group of financial assets classified as 
HTM or loans and receivables has been incurred, the 
Group measures the amount of the loss as the difference 
between the carrying amount of the asset or group of 
assets and the present value of estimated future cash 
flows from the asset or group of assets, discounted at the 
effective interest rate of the instrument at initial 
recognition. 

Impairment losses are assessed individually where 
significant or collectively for assets that are not 
individually significant. 

Impairment losses are recognised in the income 
statement and the carrying amount of the financial asset 
or group of financial assets is reduced by establishing  
an allowance for the impairment losses. If in a subsequent 
period the amount of the impairment loss reduces, and 
the reduction can be ascribed to an event after the 
impairment was recognised, the previously recognised 
loss is reversed by adjusting the allowance. 

Insurance receivables 

Insurance receivables comprise outstanding insurance 
premiums where the policyholders have elected to pay in 
instalments or amounts due from third parties where they 
have collected or are due to collect the money from the 
policyholder. 

Receivables also include amounts due in respect of the 
provision of legal services. 

For amounts due from policyholders, the bad debt 
provision is calculated based upon prior loss experience. 
For all balances outstanding in excess of three months,  
a bad debt provision is made. Where a policy is 
subsequently cancelled, the outstanding debt that is 
overdue is charged to the income statement and the bad 
debt provision is released back to the income statement. 

Derivatives and hedging 

Derivative financial instruments are recognised initially, 
and subsequently measured, at fair value. Derivative fair 
values are determined from quoted prices in active 
markets where available. Where there is no active market 
for an instrument, fair value is derived from prices for the 
derivative’s components using appropriate pricing or 
valuation models. 

Gains and losses arising from changes in the fair value of  
a derivative are recognised as they arise in the income 
statement unless the derivative is the hedging instrument 
in a qualifying hedge. The Group enters into fair value 
hedge relationships and a small amount of cash flow 
hedges. 

Hedge relationships are formally documented at 
inception. The documentation identifies the hedged item 
and the hedging instrument and details the risk that is 
being hedged and the way in which effectiveness will be 
assessed at inception and during the period of the hedge. 
If the hedge is not highly effective in offsetting changes in 
cash flows and fair values attributable to the hedged risk, 
consistent with the documented risk management 
strategy, or if the hedging instrument expires or is sold, 
terminated or exercised, hedge accounting is 
discontinued. 

In a cash flow hedge, the effective portion of the gain or 
loss on the hedging instrument is recognised directly in 
equity. Any ineffective portion is recognised in the income 
statement. 

In a fair value hedge, the gain or loss on the hedging 
instrument is recognised in the income statement.  
The gain or loss on the hedged item attributable to the 
hedged risk is recognised in the income statement and, 
where the hedged item is measured at amortised cost, 
adjusts the carrying amount of the hedged item. 

Derecognition of financial assets 

A financial asset is derecognised when the rights to 
receive the cash flows from that asset have expired or 
when the Group has transferred its rights to receive cash 
flows from the asset and has transferred substantially all 
the risk and rewards of ownership of the asset. 

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1.14 Cash and cash equivalents and borrowings 

Cash and cash equivalents comprise cash in hand and 
demand deposits with banks together with short-term 
highly liquid investments that are readily convertible to 
known amounts of cash and subject to insignificant risk  
of change in value. 

Borrowings, comprising bank overdrafts, are measured  
at amortised cost using the effective interest rate method 
and are part of the Group’s cash management approach 
and are repayable on demand. 

Scheme assets are measured at their fair value. Any 
surplus or deficit of scheme assets over liabilities is 
recognised in the balance sheet as an asset (surplus)  
or liability (deficit). The current service cost and any past 
service costs, together with the net interest on net 
pension liability or asset, is charged or credited to 
operating expenses. Actuarial gains and losses are 
recognised in full in the period in which they occur 
outside the income statement and presented in other 
comprehensive income under ‘Items that will not be 
reclassified subsequently to the income statement’. 

1.15 Financial liabilities 

1.19 Taxation 

Financial liabilities are initially recognised at fair value net 
of transaction costs incurred. Other than derivatives which 
are recognised and measured at fair value, all other 
financial liabilities are subsequently measured at 
amortised cost using the effective interest rate method. 

A financial liability is derecognised when the obligation 
under the liability is discharged, cancelled or expires. 

1.16 Subordinated liabilities 

Subordinated liabilities comprise subordinated 
guaranteed dated notes which are initially measured at 
the consideration received less related transaction costs. 
Subsequently, subordinated liabilities are measured at 
amortised cost using the effective interest rate method. 

1.17 Provisions 

The Group recognises a provision for a present legal or 
constructive obligation from a past event when it is more 
likely than not that it will be required to transfer economic 
benefits to settle the obligation and the amount can be 
reliably estimated. 

The Group makes provision for all insurance industry 
levies, such as the Financial Services Compensation 
Scheme and Motor Insurance Bureau. 

When the Group has an onerous contract, it recognises 
the present obligation under the contract as a provision.  
A contract is onerous when the unavoidable costs of 
meeting the contractual obligations exceed the expected 
future economic benefit.  

Restructuring provisions are made, including redundancy 
costs, when the Group has a constructive obligation to 
restructure. An obligation exists when the Group has a 
detailed formal plan and has communicated the plan to 
those affected. 

1.18 Pensions and other post-retirement benefits 

The Group provides post-retirement benefits in the form 
of pensions and healthcare plans to eligible employees. 

Contributions to the Group’s defined contribution 
pension scheme are recognised in the income statement 
when payable. 

The Group’s defined benefit pension scheme, as described 
in note 27, was closed in 2003. Scheme liabilities are 
measured on an actuarial basis, using the projected unit 
credit method, and discounted at a rate that reflects the 
current rate of return on a high-quality corporate bond of 
equivalent term and currency to the scheme liabilities. 

The tax charge or credit represents the proportion of the 
tax payable and receivable arising in the current year only. 

The current tax charge is based on the taxable profits for 
the year as determined in accordance with the relevant 
tax legislation, after any adjustments in respect of prior 
years. Taxable profit differs from net profit as reported in 
the income statement because it excludes items of 
income or expense that are taxable or deductible in other 
years and it further excludes items that are never taxable 
or deductible. 

Provision for taxation is calculated using tax rates that have 
been enacted or substantively enacted by the balance 
sheet date and is allocated over profits before taxation and 
amounts charged or credited to components of other 
comprehensive income and equity, as appropriate. 

Deferred taxation is accounted for in full using the balance 
sheet liability method on all temporary differences between 
the carrying amount of an asset or liability for accounting 
purposes and its carrying amount for tax purposes. 

Deferred tax liabilities are generally recognised for all 
taxable temporary timing differences and deferred tax 
assets are recognised to the extent that it is probable that 
taxable profits will be available against which deductible 
temporary differences can be utilised. 

Deferred tax assets are reviewed at each balance sheet 
date and reduced to the extent that it is probable that 
they will not be recovered. 

Deferred tax assets and liabilities are calculated at the tax 
rates expected to apply when the assets are realised or 
liabilities are settled based on laws and rates that have 
been enacted or substantively enacted at the balance 
sheet date. Deferred tax is charged or credited in the 
income statement, except when it relates to items 
charged or credited to other comprehensive income or 
equity, in which case the deferred tax is also dealt with  
in other comprehensive income or directly in equity. 

Deferred tax assets and liabilities are offset when there is  
a legally enforceable right to set off current tax assets 
against current tax liabilities and when they relate to 
income taxes levied by the same taxation authority and 
the Group intends to settle its current assets and liabilities 
on a net basis. 

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1.20 Share-based payment 

1.23 Accounting developments 

The Group operates a number of share-based 
compensation plans under which it awards Ordinary  
Shares and share options to its employees. Such awards are 
generally subject to vesting conditions that vary the 
amount of cash or shares to which an employee is entitled. 

Vesting conditions include service conditions (requiring 
the employee to complete a specified period of service) 
and performance conditions (requiring the Group to meet 
specified performance targets). 

The fair value of options granted is estimated using 
valuation techniques which incorporate exercise price, 
term, risk-free interest rates, the current share price and 
its expected volatility. 

The cost of employee services received in exchange for an 
award of shares or share options granted is measured by 
reference to the fair value of the shares or share options 
on the date the award is granted and takes into account 
non-vesting conditions and market performance 
conditions (conditions related to the market price of the 
Company’s Ordinary Shares). 

The cost is expensed on a straight-line basis over the 
vesting period (the period during which all the specified 
vesting conditions must be satisfied) with a corresponding 
increase in equity in an equity-settled award, or a 
corresponding liability in a cash-settled award. The cost  
is adjusted for vesting conditions (other than market 
performance conditions) so as to reflect the number of 
shares or share options that actually vest. 

The cancellation of an award through failure to meet non-
vesting conditions triggers an immediate expense for any 
unrecognised element of the cost of an award. 

1.21 Capital instruments 

The Group classifies a financial instrument that it issues as 
a financial liability or an equity instrument in accordance 
with the substance of the contractual arrangement.  
An instrument is classified as a liability if it is a contractual 
obligation to deliver cash or another financial asset, or to 
exchange financial assets or financial liabilities on 
potentially unfavourable terms, or as equity if it evidences 
a residual interest in the assets of the Group after the 
deduction of liabilities. 

The Tier 1 notes are classified as equity as they have a 
perpetual maturity and the Group has full discretion over 
interest payments, including ability to defer or cancel 
interest payments indefinitely.  

The consideration for any Ordinary Share of the Company 
purchased by the Group for the benefit of the employee 
trusts is deducted from equity. 

1.22 Dividends 

Interim dividends on Ordinary Shares are recognised in 
equity in the period in which they are paid. Final dividends 
on Ordinary Shares are recognised when they have been 
approved at the AGM. 

New IFRS standards and amendments that are issued,  
but not yet effective for the 31 December 2019 reporting 
period and have not been early adopted by the Group  
are disclosed below. The Group intends to adopt these 
standards, if applicable, when they become effective, 
except for amendments to IFRS 9 ‘Financial Instruments’, 
as explained below. 

In July 2014, the IASB issued the final version of IFRS 9 
‘Financial Instruments’ which replaces IAS 39 ‘Financial 
Instruments: Recognition and Measurement’ and all 
previous versions of IFRS 9; it was endorsed by the EU in 
2016. IFRS 9 addresses the classification, measurement 
and derecognition of financial assets and financial 
liabilities, introduces new rules for hedge accounting and 
a new impairment model for financial assets; it was 
effective for annual periods beginning on or after 1 
January 2018, however adoption by the Group has been 
deferred as described below.  

In September 2016, the IASB issued ‘Amendments to IFRS 
4: Applying IFRS 9 Financial Instruments with IFRS 4 
Insurance Contracts’ to address issues arising from the 
different effective dates of IFRS 9 and IFRS 17 ‘Insurance 
Contracts’. Amendments to IFRS 4 was endorsed by the 
EU in November 2017. These amendments permitted 
insurers who satisfied certain criteria to defer the effective 
date of IFRS 9, to coincide with the expected effective date 
of IFRS 17. The Group conducted a high-level assessment 
of the three aspects of IFRS 9 and based on current 
information, the impact of applying the expected loss 
model for the first time is currently immaterial. The Group 
does not expect any other significant impact on its 
financial statements.  

When first published, Amendments to IFRS 4 required 
insurance entities to evaluate whether their activities were 
predominantly connected to insurance as at its annual 
reporting date immediately preceding 1 April 2016, 
providing an option to defer adoption of IFRS 9 if liabilities 
connected to insurance comprised a predominant 
proportion of its total liabilities as at that date. The Group 
concluded that it satisfied the criteria and there have been 
no significant changes in the Group’s activities since this 
assessment to require a reassessment of the criteria. 

As a result, the Group has decided to defer the application 
of IFRS 9 and continues to do so. 

The amendments to IFRS 4 also require certain interim 
disclosures in relation to the fair value movements of 
financial assets as outlined below.  

The fair value at the end of the reporting period for 
financial assets with contractual terms that give rise on 
specified dates to cash flows that are solely payments of 
principal and interest on the principal amount are 
disclosed in note 42. The amount of change in the fair 
value during the period for these financial assets was:  

–  AFS debt securities £118.6 million increase (2018: £103.7 

million decrease); 

–  HTM debt securities £3.8 million increase (2018: £3.2 

million decrease); 

–  infrastructure debt £10.6 million increase (2018: £18.2 

million decrease); and 

–  commercial real estate loans £2.5 million decrease  

(2018: £nil).  

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The core of IFRS 17 is the general model, supplemented by 
an optional simplified premium allocation approach 
which is permitted for the liability for the remaining 
coverage for short duration contracts. The general model 
measures insurance contracts using the building blocks 
of: discounted probability weighted cash flows; an explicit 
risk adjustment; and a contractual service margin 
representing the unearned profit of the contract which  
is recognised as revenue over the coverage period. 

An assessment on the impact of IFRS 17 on the Group’s 
financial statements remains in progress. The Group 
expects to be able to apply the simplified premium 
allocation approach to most of its insurance and 
reinsurance contracts. IFRS 17 is yet to be endorsed by 
the EU. 

In March 2018 the IASB issued ‘Amendments to 
References to the Conceptual Framework in IFRS 
standards’ amending some references to previous 
versions of the ‘Conceptual Framework in IFRS Standards’ 
and their accompanying documents and IFRS Practice 
Statements. These amendments are effective from 1 
January 2020 and are endorsed by the EU. 

In October 2018 the IASB issued ‘Amendments to IAS 1  
and IAS 8 Definition of Material.’ This clarifies and aligns 
the definition of ‘material’ and provides guidance to help 
improve consistency in the application of that concept 
whenever it is used in IFRS Standards. This is effective 
from 1 January 2020 and is endorsed by the EU. 

Also, in October 2018 the IASB issued ‘Amendments to 
IFRS 3 Business Combinations’ which narrowed and 
clarified the definition of a business. They also permit a 
simplified assessment of whether an acquired set of 
activities and assets is a group of assets rather than a 
business. This is effective from 1 January 2020 but is yet  
to be endorsed by the EU. 

1.23 Accounting developments continued 

Derivative assets do not have contractual terms that give 
rise on specified dates to cash flows that are solely 
payment of principal and interest on the principal amount 
outstanding. The fair value of these financial assets is 
disclosed in note 42 and the amount of change in the fair 
value during the period was an increase of £111.8 million 
(2018: £26.7 million increase).  

In note 3.3.3 the Group has disclosed the carrying amount 
of financial assets at the end of the reporting period by 
credit risk rating grade, as defined in IFRS 7 ‘Financial 
Instruments: Disclosures’. The fair value and the carrying 
amount of financial assets that meet the solely payments 
of principal and interest criteria and, at the end of the 
reporting period do not have a low credit risk, was of 
£390.8 million (2018: 393.9 million). 

IFRS 9 information that relates to entities within the Group 
that is not provided in the Group’s consolidated financial 
statements can be obtained from their individual financial 
statements, which are filed at Companies House. 

‘Amendments to IFRS 9: Prepayment Features with 
Negative Compensation’ was issued in October 2017 and is 
endorsed by the EU to allow instruments with symmetric 
prepayment options to qualify for amortised cost or fair 
value through other comprehensive income 
measurement because they would otherwise fail the 
‘solely payments of principal and interest on the principal 
amount’ condition. The amendments are effective from 
the same period as IFRS 9. 

IFRS 17 ‘Insurance Contracts’ was issued by the IASB in 
May 2017 to replace IFRS 4 ‘Insurance Contracts’. IFRS 17 is 
currently effective for reporting periods beginning on or 
after 1 January 2021, however it is expected to be delayed 
until 1 January 2022 following the IASB’s ‘Amendments to 
IFRS 17’ exposure draft published in June 2019. 
Comparative figures are required.  

IFRS 17 is a comprehensive new accounting standard for 
all insurance contracts covering recognition and 
measurement, presentation and disclosure. The overall 
objective of IFRS 17 is to provide an accounting model for 
insurance contracts that is more useful and consistent for 
insurers and to replace the requirements of IFRS 4 that 
allowed insurers to apply grandfathering of previous local 
accounting policies.  

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2. Critical accounting judgements and key sources of estimation uncertainty 

The reported results of the Group are sensitive to the accounting policies, assumptions and estimates that underline the 
preparation of its financial information. The Group’s principal accounting policies are set out on pages 158 to 166. 
Company law and IFRSs require the Directors, in preparing the Group’s financial statements, to select suitable 
accounting policies, apply them consistently and make judgements and estimates that are reasonable. 

In the absence of an applicable standard or interpretation, IAS 8 ‘Accounting policies, Changes in Accounting Estimates 
and Errors’ requires management to develop and apply an accounting policy that results in relevant and reliable 
information in the light of the requirements and guidance in IFRS dealing with similar and related issues and the IASB’s 
Framework for the Preparation and Presentation of Financial Statements. The judgements and assumptions involved in 
the Group’s accounting policies that are considered by the Board to be the most important to the portrayal of its 
financial condition are discussed below. 

2.1 Impairment provisions – financial assets 

Accounting judgement 
The Group makes a judgement that financial assets are impaired when there is objective evidence that an event or 
events since initial recognition of the assets have adversely affected the amount or timing of future cash flows from the 
asset. The determination of which events could have adversely affected the amount or timing of future cash flows from 
the asset requires judgement. In making this judgement, the Group evaluates, among other factors, the normal price 
volatility of the financial asset, the financial health of the investee, industry and sector performance, changes in 
technology and operational and financing cash flow or whether there has been a significant or prolonged decline in the 
fair value of the asset below its cost. Impairment may be appropriate when there is evidence of deterioration in these 
factors. There was no evidence of impairment of any assets within the loan and receivables portfolio in the year ended  
31 December 2019 (2018: £6 million). 

On a quarterly basis, the Group reviews whether there is any objective evidence that a financial asset is impaired based 
on the following criteria: 

–  actual, or imminent, default on coupon interest or nominal; 
–  adverse movements in the credit rating for the investee/borrower; 
–  price performance of a particular AFS debt security, or group of AFS debt securities, demonstrating an adverse trend 

compared to the market as a whole; and 

–  an event has occurred that could be reliably estimated and which had an impact on the financial asset or its future 

cash flows. 

Had all the declines in AFS asset values met the criteria above at 31 December 2019, the Group would suffer a loss of  
£4 million (2018: £21 million), being the transfer of the total AFS reserve for unrealised losses to the income statement. 
These movements represent mark-to-market movements and there was no objective evidence of any loss events that 
could affect future cash flows, no impairments have therefore been recorded. 

2.2 Impairment provisions - intangible assets  

Accounting judgement 
Judgement is applied to determine whether there is indication of impairment to intangible assets. In making this 
judgement, the Group considers: the projection of the economic benefits associated with each asset; subsequent re-
measurement of these benefits through the development cycle and into use; the projected ultimate cost of each asset 
at each point through the development cycle due to specification changes; and the likelihood of obsolescence of any 
component parts.  

Sources of estimation uncertainty 
Sources of estimation uncertainty can arise where there are indicators of impairment of an intangible asset and an 
impairment provision is deemed appropriate. Factors such as whether the carrying amount of the asset is expected  
to be greater than the recoverable amount are assessed and in 2019, the Group recognised an impairment provision of  
£1.3 million (2018: £1.5 million) in relation to ongoing IT projects primarily relating to the development of new systems. 
The sensitivity from the assumptions made by the Group in respect of the testing for impairment of intangible assets 
are shown in note 17. 

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2. Critical accounting judgements and key sources of estimation uncertainty continued 

2.3 General insurance: outstanding claims provisions and related reinsurance recoveries 

Source of estimation uncertainty 
The Group makes provision for the full cost of outstanding claims from its general insurance business at the balance 
sheet date, including claims estimated to have been incurred but not yet reported at that date and claims handling 
costs. Outstanding claims provisions net of related reinsurance recoveries at 31 December 2019 amounted to £2,670.0 
million (2018: £2,900.7 million). 

Claims reserves are assessed separately for large and attritional claims, typically using standard actuarial methods of 
projection. Key sources of estimation uncertainty include those arising from the selection of specific methods as well as 
assumptions for claims frequency and severity through the review of historical claims and emerging trends. The Group 
seeks to adopt a conservative approach to assessing claims liabilities, as evidenced by the favourable development of 
historical claims reserves. Reserves are based on management’s best estimate, which includes a prudence margin that 
exceeds the internal actuarial best estimate. This margin is set by reference to various actuarial scenario assessments 
and reserve distribution percentiles. It also considers other long and short-term risks not reflected in the actuarial 
inputs, as well as management’s view of the uncertainties in relation to the actuarial best estimate. 

The corresponding reinsurance recoveries are calculated on an equivalent basis, with similar estimation uncertainty,  
as discussed in note 1.6. The reinsurance bad debt provision is mainly held against expected recoveries on future PPO 
payments. 

The most common method of settling bodily injury claims is by a lump sum. When this includes an element of 
indemnity for recurring costs, such as loss of earnings or ongoing medical care, the settlement calculations apply the 
statutory discount rate (known as the Ogden discount rate) to reflect the fact that payment is made on a one-off basis 
rather than periodically over time. The Ogden discount rate changed from 2.5% to minus 0.75% in 2017 in England, 
Wales and Scotland, reflecting the low interest rate environment, and case law holding that claimants were entitled to 
invest purely in zero risk investments, such as index-linked gilts. The Civil Liability Act 2018 changed the law in two ways: 
firstly, by requiring the Government to review the Ogden discount rate at least every five years, and secondly to do so  
by reference to low risk rather than very low or zero risk investments.  

At 31 December 2018, the Group decided that it was likely that the Ogden discount rate would change in 2019 and 
selected an estimate of 0% to value its lump sum bodily injury reserves. When the Ogden discount rate review process 
subsequently concluded in July 2019, the discount rate increased from minus 0.75% to minus 0.25% for England and 
Wales. As the Ogden discount rate is a devolved matter in Scotland and Northern Ireland, it has remained at minus 
0.75% in Scotland by choice, and at 2.5% in Northern Ireland.  

The Group reserves its large bodily injury claims at the relevant discount rate for each jurisdiction, with the 
overwhelming majority now reserved at minus 0.25% as most will be settled under the law in England and Wales.  
The Ogden discount rate will be reviewed again at the latest in 2024 but, following the change in 2017, only small 
movements are expected in future. These will have a low impact on the Group’s reserves. This is also a function of the 
ongoing reduction in large bodily injury exposures as a result of continued positive prior-year development of claims 
reserves, and a higher proportion of reserves being covered by reinsurance as a result of the decision to opt for a lower 
reinsurance attachment point from 2014 onwards. 

The Group settles some large bodily injury claims as PPOs rather than lump sum payments. The Group has estimated 
the likelihood of large bodily injury claims settling as PPOs. In line with the Group’s experience, and the negative Ogden 
discount rate, the assumed PPO propensity has reduced in 2019. Anticipated PPOs consist of both existing large loss 
case reserves including allowances for development and claims yet to be reported to the Group. Reinsurance is applied 
at claim level and the net cash flows are discounted for the time value of money. The discount rate is consistent with the 
long duration of the claims payments and the assumed future indexation of the claims payments.  

The table in note 34 to the financial statements provides an analysis of outstanding PPO claims provisions on a 
discounted and an undiscounted basis at 31 December 2019 and 31 December 2018 and further details on sources of 
estimation uncertainty. Details of sensitivity analysis to the discount rate applied to PPO claims are shown in note 3.3.1. 

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3. Risk management 

3.1 Enterprise Risk Management Strategy and Framework 

The Enterprise Risk Management Strategy and Framework sets out, at a high level, the Group’s approach and processes 
for managing risks. Further information can be found in the Risk management section of the Strategic report on page 
52. 

3.2 Risk and capital management modelling 

The Board has ultimate responsibility for ensuring that the Group has sufficient funds to meet its liabilities as they fall 
due. The Group carries out detailed modelling of its assets, liabilities and the key risks to which these are exposed. This 
modelling includes the Group’s own assessment of its SCR, using its Partial Internal Model approved by the PRA in 2016. 
The SCR quantifies the insurance, market, credit, operational and liquidity risks that the regulated entities are 
undertaking. 

The Board is closely involved in the SCR process and reviews, challenges and approves its assumptions and results. 

3.3 Principal risks from insurance activities and use of financial instruments 

The Risk management section of the Strategic report also sets out all the risks assessed by the Group as principal risks. 
Detailed below is the Group’s risk exposure arising from its insurance activities and use of financial instruments 
specifically in respect of insurance risk, market risk, credit risk, operational risk and liquidity risk. 

There is considerable uncertainty as to the effect of Brexit on the Group and the Group has proactively considered a 
variety of possible implications of a disruptive end to the Brexit implementation period on 31 December 2020, including 
of a financial and operational nature; these are referred to in the Risk management section of the Strategic report. 

3.3.1 Insurance risk 

The Group is exposed to insurance risk as a primary consequence of its business. Key insurance risks focus on the risk of 
loss due to fluctuations in the timings, amount, frequency and severity of an insured event relative to the expectations 
at the time of underwriting. 

The Group is mainly exposed to the following insurance risks: 

Reserve risk 
Reserve risk relates to both premium and claims. This is the risk of understatement or overstatement of reserves arising from: 

–  the uncertain nature of claims; 
–  data issues and changes to the claims reporting process; 
–  operational failures; 
–  failure to recognise claims trends in the market; and 
–  changes in underwriting and business written so that past trends are not necessarily a predictor of the future. 

Understatement of reserves may result in not being able to pay claims when they fall due. Alternatively, overstatement 
of reserves can lead to a surplus of funds being retained resulting in opportunity cost; for example, lost investment 
return or insufficient resource to pursue strategic projects and develop the business. 

Reserve risk is controlled through a range of processes: 

–  regular reviews of the claims and premiums, along with an assessment of the requirement for a liability adequacy 

provision for the main classes of business by the internal actuarial team; 

–  the use of external actuaries to review periodically the actuarial best estimate reserves produced internally, either 

through peer review or through provision of independent reserve estimates; 

–  accompanying all reserve reviews with actuarial assessment of the uncertainties through a variety of techniques 

including bootstrapping and scenario analysis; 

–  oversight of the reserving process by relevant senior management and the Board; 
–  regular reconciliation of the data used in the actuarial reviews against general ledger data and reconciliation of the 

claims data history against the equivalent data from prior reviews; and 

–  regular assessment of the uncertainty in the reserves to help the Board set management best estimate reserves. 

The Group’s reserves are subject to the risk of retrospective changes in judicial conditions such as the recent changes in 
the Ogden discount rate. Detailed information on the Ogden discount rate is provided in note 2.3. 

Uncertainty in claims reserves estimation is larger for claims such as PPOs for which annually indexed payments are 
made, typically over the lifetime of the injured party. Claims reserves for PPOs are held on a discounted basis and are 
sensitive to a change in the discount rate. 

WWW.DIRECTLINEGROUP.CO.UK 

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – CONTINUED 

3. Risk management continued 

3.3.1 Insurance risk continued 

The table below provides a sensitivity analysis of the potential net impact of a change in a single factor (the internal 
discount rate used for PPOs and separately the Ogden discount rate) with all other assumptions left unchanged.  
Other potential risks beyond the ones described could have additional financial impacts on the Group. 

At 31 December 

PPOs3 

Impact of an increase in the discount rate used in the calculation of present values of 100 basis points 

Impact of a decrease in the discount rate used in the calculation of present values of 100 basis points 

Ogden discount rate4 

Increase / (decrease) in profit
before tax1,2 

2019 
£m 

48.5 

(66.5) 

2018
£m

50.7

(70.1)

Impact of the Group reserving at a discount rate of 0.75% compared to minus 0.25%  
(2018: 1% compared to 0%) 

Impact of the Group reserving at a discount rate of minus 1.25% compared to minus 0.25% 
(2018: minus 1% compared to 0%) 

53.3 

56.2

(75.0) 

(76.3)

Notes:  

1.  These sensitivities are net of reinsurance and exclude the impact of taxation.  
2.  These sensitivities reflect one-off impacts at 31 December and should not be interpreted as predictions. 
3.  The sensitivities relating to an increase or decrease in the real discount rate used for PPOs illustrate a movement in the time value of 
money from the assumed level of 0% for reserving. The PPO sensitivity has been calculated on the direct impact on the change in the 
internal discount rate with all other factors remaining unchanged. 

4.  Ogden discount rate sensitivity has been calculated on the direct impact of a permanent change in the discount rate in England and 
Wales with all other factors remaining unchanged. The Group will consider the statutory discount rate when setting its reserves but 
not necessarily provide on this basis, as was the case at the year ended 31 December 2018. This is intended to ensure that reserves are 
appropriate for current and potential future developments. 

The sensitivity above is calculated on the basis of a change in the internal discount rate used for the actuarial best 
estimate reserves as at 31 December 2019. It does not take into account any second order impacts such as changes in 
PPO propensity or reinsurance bad debt assumptions. 

There is the risk that claims are reserved or paid inappropriately, including the timing of such activity. However, there 
are claims management controls in place to mitigate this risk, as outlined below: 

–  claims are managed utilising a range of IT system-driven controls coupled with manual processes outlined in detailed 

policies and procedures to ensure claims are handled in an appropriate, timely and accurate manner; 

–  each member of staff has a specified handling authority, with controls preventing them handling or paying claims 
outside their authority, as well as controls to mitigate the risk of paying invalid claims. In addition, there are various 
outsourced claims handling arrangements, all of which are monitored closely by management, with similar principles 
applying in terms of the controls and procedures; 

–  loss adjustors are used in certain circumstances to handle claims to conclusion. This involves liaison with the 

policyholder, third parties, suppliers and the claims function; 

–  specialist bodily injury claims teams are responsible for handling these types of losses with the nature of handling 

dependent on the level and type of claim. Claims exceeding a certain threshold are referred to the technical and large 
loss teams who also deal with all other claim types above defined limits or within specific criteria; and 

–  a process is in place to deal with major weather and other catastrophic events, known as the ‘Surge Demand Plan’.  

A surge is the collective name given to an incident which significantly increases the volume of claims reported to the 
Group’s claims function. The plan covers surge demand triggers, stages of incident, operational impact, 
communication and management information monitoring of the plan. 

Underwriting risk 
This is the risk that future claims experience on business written is materially different from the results expected, 
resulting in current-year losses. The Group predominantly underwrites personal lines insurance including motor, 
residential property, roadside assistance, creditor, travel and pet business. The Group also underwrites commercial risks 
primarily for low-to-medium risk trades within the small and medium-sized enterprises market. Contracts are typically 
issued on an annual basis which means that the Group’s liability usually extends for a 12-month period, after which the 
Group is entitled to decline to renew or can revise renewal terms by amending the premium or other policy terms and 
conditions such as the excess as appropriate. 

Underwriting risk includes catastrophe risk and the risk of loss, or of adverse change in the value of the insurance 
liabilities resulting from significant uncertainty of pricing, underwriting and provisioning assumptions related to 
extreme or exceptional circumstances. 

170   DIRECT LINE GROUP aNNUAL REPORT & ACCOUNTS 2019 
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DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019  
 
 
 
 
 
When underwriting policies, the Group is subject to concentration risk in a variety of forms, including: 

–  geographic concentration risk – the Group purchases a catastrophe reinsurance programme to protect against a modelled 
1 in 200-years catastrophe loss. The programme is structured with the retention and limits expressed as percentages of 
gross earned premium. At 31 December 2019 this was the equivalent of £1,000.0 million (118% of gross earned premium  
of the previous 12 months) in excess of a retained deductible of £132.5 million (15.64% of gross earned premium); 

–  product concentration risk – the Group’s business is heavily concentrated in the UK general insurance market. 
However, the Group offers a diversified portfolio of products and a variety of brands sold through a range of 
distribution channels to its customers; and 

–  sector concentration risk – the concentration of the Group to any given industry sector is monitored and analysed  

in respect of commercial customers. 

It is important to note that none of these risk categories is independent of the others and that giving due consideration 
to the relationship between these risks is an important aspect of the effective management of insurance risk. 

Distribution risk 
The risk of a material reduction in profit compared to plan due to the Group not writing its planned policy volumes in 
each segment. 

Pricing risk 
The risk of economic loss arising from business being incorrectly priced or underwritten. 

Reinsurance risk 
This is the risk of inappropriate selection and/or placement of reinsurance arrangements, with either individual or 
multiple reinsurers, which renders the transfer of insurance risk to the reinsurer(s) inappropriate and/or ineffective.  

Other risks include: 

–  reinsurance concentration risk – the concentration of credit exposure to any given counterparty; 
–  reinsurance capacity being reduced and/or withdrawn; 
–  underwriting risk appetite and reinsurance contract terms not being aligned; 
–  reinsurance contract terms being inappropriate or ineffective resulting in classes or types of business not being 

appropriately reinsured; 

–  non-adherence to the reinsurance policy terms and conditions, in terms of both policy management and claims  
not being handled within the reinsurance contract terms and conditions or paid on an ex-gratia basis resulting in 
reinsurance recoveries not being made in full; 

–  inappropriate or inaccurate management information and/or modelling being used to determine the value for 

money and purchasing of reinsurance (including aggregate modelling); and  

–  changes in the external legal, regulatory, social or economic environment (including changes resulting from climate 
change) altering the definition and application of reinsurance policy wordings or the effectiveness or value for money 
of reinsurance. 

The Group uses reinsurance to: 

–  protect the underwriting result against low-frequency, high-severity losses through the transfer of catastrophe claims 

volatility to reinsurers; 

–  protect the underwriting result against unforeseen volumes of, or adverse trends in, large individual claims in order  

to reduce volatility and to improve stability of earnings; 

–  reduce the Group’s capital requirements; and/or 
–  transfer risk that is not within the Group’s current risk appetite. 

3.3.2 Market risk 

Market risk is the risk of loss resulting from fluctuations in the level and in the volatility of market prices of assets, 
liabilities and financial instruments. 

The Group is mainly exposed to the following market risk factors: 

–  spread risk; 
–  interest rate risk; 
–  property risk; and 
–  currency risk. 

The Group has policies and limits approved by the Investment Committee for managing the market risk exposure. 
These set out the principles that the business should adhere to for managing market risk and establishing the 
maximum limits the Group is willing to accept having considered strategy, risk appetite and capital resources. 

The Group monitors its market risk exposure on a monthly basis and, in addition, has established an aggregate 
exposure limit consistent with its risk objective to maintain capital adequacy. Interdependencies across risk types have 
also been considered within the aggregate exposure limit. The allocation of the Group’s investments across asset classes 
has been approved by the Investment Committee. 

WWW.DIRECTLINEGROUP.CO.UK 

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – CONTINUED 

3. Risk management continued  

3.3.2 Market risk continued 

The strategic asset allocation within the investment portfolio is reviewed by the Investment Committee, which makes 
recommendations to the Board for its investment strategy approval. The Investment Committee determines policy and 
controls, covering such areas as risk, liquidity and performance. The Investment Committee meets at least three times  
a year to evaluate risk exposure, the current strategy, associated policies and investment guidelines and to consider 
investment recommendations submitted to it. Oversight of the implementation of decisions taken by the Investment 
Committee is via the First and Second Lines of Defence. 

The investment management objectives are to: 

–  maintain the safety of the portfolio’s principal both in economic terms and from a capital, accounting and reporting 

perspective; 

–  maintain sufficient liquidity to provide cash requirements for operations, including in the event of a catastrophe; and 
–  maximise the portfolio’s total return within the constraints of the other objectives and the limits defined by the 

investment guidelines and capital allocation. 

The Group has a property portfolio and an infrastructure debt portfolio to generate a real return which, from an asset 
liability matching perspective, is used to offset the liability arising from longer duration PPOs. 

When setting the strategic asset allocation, the Group is subject to concentration risk in a variety of forms including: 

–  large exposures to individual assets (either bond issuers or deposit-taking institutions); and 
–  large exposures to different assets where movements in values and ratings are closely correlated. 

Concentration risk on investments arises through excessive exposure to particular industry sectors, groups of business 
undertakings or similar activities. The Group may suffer significant losses in its investment portfolio as a result of over 
exposure to particular sectors engaged in similar activities or similar economic features that would cause their ability  
to meet contractual obligations to be similarly affected by changes in economic, political or other conditions. 

The table below analyses the distribution of debt securities by geographical area (commercial real estate loans and 
infrastructure debt are all within the UK). 

At 31 December 2019 

Australia 

Austria 

Belgium 

Canada 

Cayman Islands 

Denmark 

Finland 

France 

Germany 

Ireland 

Italy 

Japan 

Luxembourg 

Mexico 

Netherlands 

New Zealand 

Norway 

South Africa 

South Korea 

Spain 

Sweden 

Switzerland 

UK 

USA 

Zambia 

Supranational 

Total 

Corporate
£m

Local
 government
£m

Sovereign 
£m 

Supranational 
£m 

Debt
securities
 total
£m

198.1

17.8

35.6

89.7

14.1

7.6

19.9

293.8

176.4

12.9

30.2

33.6

8.0

17.2

133.4

34.7

23.2

2.4

3.0

67.1

77.4

86.5

1,105.5

1,540.4

1.1

–

–

–

–

–

–

–

12.1

7.0

–

–

–

–

–

–

–

–

10.1

–

–

–

–

–

–

–

–

–

– 

– 

– 

– 

– 

– 

– 

0.7 

1.3 

– 

– 

– 

– 

– 

0.3 

– 

– 

– 

– 

– 

– 

– 

91.8 

5.4 

– 

– 

4,029.6

29.2

99.5 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

31.3 

31.3 

198.1

17.8

35.6

89.7

14.1

7.6

32.0

301.5

177.7

12.9

30.2

33.6

8.0

17.2

133.7

34.7

33.3

2.4

3.0

67.1

77.4

86.5

1,197.3

1,545.8

1.1

31.3

4,189.6

172   DIRECT LINE GROUP aNNUAL REPORT & ACCOUNTS 2019 
172 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019  
 
 
The table below analyses the distribution of debt securities by geographical area (commercial real estate loans and 
infrastructure debt are all within the UK). 

At 31 December 2018 

Australia 

Austria 

Belgium 

Bermuda 

Canada 

Cayman Islands 

Denmark 

Finland 

France 

Germany 

Hong Kong 

Ireland 

Italy 

Japan 

Luxembourg 

Mexico 

Netherlands 

New Zealand 

Norway 

Spain 

Sweden 

Switzerland 

UK 

USA 

Supranational 

Total 

Corporate
£m

169.5

11.3

37.2

1.5

72.7

5.7

12.0

22.5

217.1

200.5

6.3

13.8

38.7

33.9

2.6

14.3

139.9

27.0

15.8

35.2

85.4

64.5

1,081.6

1,708.0

–

Local
 government
£m

Sovereign 
£m 

Supranational 
£m 

–

–

–

–

–

–

–

12.0

7.5

–

–

–

–

–

–

–

–

–

10.0

–

–

–

–

–

–

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

156.9 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

43.2 

43.2 

Debt 
securities
 total
£m

169.5

11.3

37.2

1.5

72.7

5.7

12.0

34.5

224.6

200.5

6.3

13.8

38.7

33.9

2.6

14.3

139.9

27.0

25.8

35.2

85.4

64.5

1,238.5

1,708.0

43.2

4,246.6

%

2%

6%

8%

11%

1%

5%

43%

5%

5%

3%

0%

11%

The table below analyses the distribution of debt securities by industry sector classifications. 

4,017.0

29.5

156.9 

At 31 December 

Basic materials 

Communications 

Consumer, cyclical 

Consumer, non-cyclical 

Diversified 

Energy 

Financial 

Industrial 

Sovereign, supranational and local government 

Technology 

Transport 

Utilities 

Total 

2019 

2018 

£m

121.0

262.2

305.1

405.5

6.4

181.7

1,861.7

293.5

160.1

145.3

13.4

433.7

% 

3% 

6% 

7% 

10% 

0% 

4% 

44% 

7% 

4% 

4% 

0% 

11% 

£m 

104.4 

241.9 

312.8 

449.8 

51.8 

206.9 

1,817.6 

233.3 

229.6 

115.5 

13.4 

469.6 

4,189.6

100% 

4,246.6 

100%

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – CONTINUED 

3. Risk management continued 

3.3.2 Market risk continued 

The table below analyses the distribution of infrastructure debt by industry sector classifications. 

At 31 December  

Social, of which: 

Education 

Healthcare 

Other 

Transport 

Total 

2019 

£m

121.1

73.2

53.5

30.3

278.1

% 

44% 

26% 

19% 

11% 

100% 

2018 

£m 

125.8 

76.0 

54.9 

32.9 

289.6 

%

44%

26%

19%

11%

100%

The Group uses its internal economic capital model to determine its capital requirements and market risk limits and 
monitors its market risk exposure based on a 99.5% value-at-risk measure. The Group also applies market risk stress and 
scenario testing for the economic impact of specific severe market conditions. The results of this analysis are used to 
enhance the understanding of market risk. The market risk minimum standard explicitly prohibits the use of derivatives 
for speculative or gearing purposes. However, the Group is able to and does use derivatives for hedging its currency risk 
and interest rate risk exposures. 

Spread risk 
This is the risk of loss from the sensitivity of the value of assets and investments to changes in the level or in the volatility 
of credit spreads over the risk-free interest rate term structure. The level of spread is the difference between the risk-free 
rate and actual rate paid on the asset, with larger spreads being associated with higher risk assets. The Group is exposed 
to spread risk through its asset portfolio, most notably through its investment in corporate bonds. 

Net interest rate risk 
This is the risk of loss from changes in the term structure of interest rates or interest rate volatility which impact assets 
and liabilities. The Group’s interest rate risk arises mainly from its debt, floating interest rate investments and assets and 
liabilities exposed to fixed interest rates. 

The Group has subordinated guaranteed dated notes with fixed coupon rates which were issued on 27 April 2012 at a 
fixed rate of 9.25% and have a redemption date of 27 April 2042; at the same time the Group entered into a 10-year 
designated hedging instrument, to exchange the fixed rate of interest on these notes to a floating rate, to hedge 
exposure to interest rate. 

Of the £500 million notes issued, the Group has bought back a total nominal value of £250 million. 

The hedging relationship was redesignated to reflect this transaction and ensure continuing hedge effectiveness. 

The Group also has perpetual Tier 1 notes with fixed coupon rates with a nominal value of £350 million that were issued 
on 7 December 2017.  

The Group also invests in floating rate debt securities, whose investment income is influenced by the movement of the 
short-term interest rate. A movement of the short-term interest rate will affect the expected return on these investments. 

The market value of the Group’s financial investments with fixed coupons is affected by the movement of interest rates. 
For the majority of investments in US dollar and Euro corporate bonds, excluding £398.9 million of short duration high 
yield bonds (2018: £405.2 million) and £176.1 million of subordinated financial debt (2018: £167.6 million), the Group 
hedges the exposure of this portfolio to the US dollar and Euro interest rate risk using swaps. 

The Group is exposed to the following interest rate benchmarks within its hedge accounting relationships, which are 
subject to interest rate benchmark reform: GBP LIBOR, USD LIBOR and EURIBOR (collectively ‘IBORs’). As listed in note 
1, the hedged items include issued sterling fixed rate subordinated debt and holdings of US dollar and Euro 
denominated fixed rate debt securities. 

As well as the benchmark interest rate exposures described in note 1, the Group has material non‑derivative financial 
instruments in its investment portfolio that are not included in hedge accounting relationships. Given hedge 
accounting is not applied, there is no accounting relief. The fair values of these financial assets reflect the uncertainties 
arising from the interest rate benchmark reforms. 

The Group is closely monitoring the market and the output from the various industry working groups managing the 
transition to new benchmark interest rates. This includes announcements made by LIBOR regulators (including the 
FCA and the US Commodity Futures Trading Commission) regarding the transition away from LIBOR (including GBP 
LIBOR, USD LIBOR) to Sterling Overnight Index Average Rate and the Secured Overnight Financing Rate respectively 
and announcements on the transition from EURIBOR to Euro Short Term Rate. The FCA has made clear that, at the end 
of 2021, it will no longer seek to persuade, or compel, banks to submit to LIBOR. 

174   DIRECT LINE GROUP aNNUAL REPORT & ACCOUNTS 2019 
174 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019  
 
 
 
 
In response to the announcements, the Group has prepared an IBOR transition plan which has been reviewed by the 
Board’s Investment Committee and shared with the PRA. The plan identifies where the Group has IBOR exposures and 
the departments responsible for ensuring suitable actions/monitoring is in place to enable a smooth transition to 
alternative benchmark rates. Delivering the plan is under the governance of the Chief Financial Officer. 

Some of the Group’s current GBP LIBOR linked loan contracts do contain fall back provisions for the cessation of the 
referenced benchmark interest rate. Different working groups in the industry are working on fall back language for different 
instruments and different IBORs, which the Group is monitoring closely and will look to implement when appropriate. 

For the Group’s derivatives, the International Swaps and Derivatives Association’s fall-back clauses were made available 
at the end of 2019 and the Group will begin discussion with its banks with the aim to implement this language into its 
International Swaps and Derivatives Association’s agreements in early 2020. 

Below are details of the hedging instruments and hedged items in scope of the IFRS 9 / IAS 39 amendments due to 
benchmark interest rate reform, by hedge type. 

Hedge Type 

Instrument type 

Maturing in

Nominal

Hedged item 

Fair value 
hedges 

Pay 3-month GBP LIBOR, receive sterling fixed 
interest rate swap 

2022 

£250 million 

Pay USD fixed, receive 3-month USD LIBOR 
interest rate swaps 

2022 - 2050  US$151 million 

Sterling fixed rate issued 
subordinated debt of the 
same maturity and 
nominal as the swap 

Portfolio fair value hedge 
of the 3-month USD 
LIBOR component of US 
dollar denominated fixed 
rate debt securities 

Pay USD fixed, receive 1-month USD LIBOR 
interest rate swaps 

2020 - 2028  US$901 million  Portfolio fair value hedge 

Pay Euro fixed, receive 6-month EURIBOR 
interest rate swaps 

2022 - 2040  €102 million 

of the 1-month USD 
LIBOR component of US 
dollar denominated fixed 
rate debt securities 

Portfolio fair value hedge 
of the 6-month EURIBOR 
component of Euro 
denominated fixed rate 
debt securities 

The Group will continue to apply the amendments to IFRS 9/IAS 39 until the uncertainty arising from the interest rate 
benchmark reforms with respect to the timing and the amount of the underlying cash flows that the Group is exposed 
ends. The Group has assumed that this uncertainty will not end until the Group’s contracts that reference IBORs are 
amended to specify the date the interest rate benchmark will be replaced and the cash flows of the alternative 
benchmark rate and the relevant spread adjustment. This will, in part, be dependent on the introduction of fall-back 
clauses which have yet to be added to some of the Group’s contracts and the negotiation with borrowers. 

Property risk 
This is the risk of loss arising from sensitivity of assets and financial investments to the level or volatility of market prices, 
rental yields, or occupancy rates of properties. At 31 December 2019, the value of these property investments was  
£291.7 million (2018: £322.1 million). The property investments are located in the UK. 

Currency risk 
This is the risk of loss from changes in the level or volatility of currency exchange rates.  

Exposure to currency risk is generated by the Group’s investments in US dollar and Euro denominated corporate bonds. 

The Group maintains exposure to US dollar securities through £1,366.1 million (2018: £1,699.3 million) of investments in  
US dollar corporate bonds and Euro securities through £359.1 million (2018: £79.4 million) of Euro corporate bonds.  
The foreign currency exposure of these investments is hedged by foreign currency forward contracts, maintaining  
a minimal unhedged currency exposure on these portfolios, as well as a low basis risk on the hedging contracts. 

A limited exposure to currency risk also arises through the Group’s insurance and other contractual liabilities.  

Currency risk is not material at Group level. 

WWW.DIRECTLINEGROUP.CO.UK 

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – CONTINUED 

3. Risk management continued 

3.3.2 Market risk continued 

Use of derivatives 
As mentioned above, the Group uses derivatives to hedge against interest rate and currency risk. 

The tables below analyse the maturity of the Group’s derivative assets and liabilities. 

At 31 December 2019 

Derivative assets 

At fair value through the income statement: 

Foreign exchange contracts (forwards) 

Designated as hedging instruments: 

Foreign exchange contracts (forwards) 

Interest rate swaps 

Total 

At 31 December 2019 

Derivative liabilities 

At fair value through the income statement: 

Foreign exchange contracts (forwards) 

Designated as hedging instruments: 

Foreign exchange contracts (forwards) 

Interest rate swaps 

Total 

At 31 December 2018 

Derivative assets 

At fair value through the income statement: 

Foreign exchange contracts (forwards) 

Designated as hedging instruments: 

Foreign exchange contracts (forwards) 

Interest rate swaps 

Total 

At 31 December 2018 

Derivative liabilities 

At fair value through the income statement: 

Foreign exchange contracts (forwards) 

Designated as hedging instruments: 

Interest rate swaps 

Total 

Notional amounts

Maturity and fair value 

Less than
1 year
£m

£m

1 – 5 years 
£m 

Over 
5 years 
£m 

2,310.3

112.1

7.8

277.7

2,595.8

0.4

0.7

113.2

– 

– 

8.3 

8.3 

– 

– 

– 

– 

Notional amounts

Maturity and fair value 

Less than
1 year
£m

£m

1 – 5 years 
£m 

Over 
5 years 
£m 

652.6

10.4

853.2

1,516.2

10.1

0.2

2.6

12.9

– 

– 

2.8 

2.8 

– 

– 

14.8 

14.8 

Notional amounts

Maturity and fair value 

Less than
1 year
£m

£m

1 – 5 years 
£m 

Over 
5 years 
£m 

1,354.6

18.5

1,198.3

2,571.4

19.2

1.2

(2.7)

17.7

– 

0.2 

15.9 

16.1 

– 

– 

14.4 

14.4 

Notional amounts

Maturity and fair value 

Less than
1 year
£m

£m

1 – 5 years 
£m 

Over 
5 years 
£m 

Total 
£m

112.1

0.4

9.0

121.5

Total 
£m

10.1

0.2

20.2

30.5

Total 
£m

19.2

1.4

27.6

48.2

Total
£m

1,716.2

20.6

341.2

2,057.4

0.4

21.0

– 

0.4 

0.4 

– 

20.6

4.5 

4.5 

5.3

25.9

176   DIRECT LINE GROUP aNNUAL REPORT & ACCOUNTS 2019 
176 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sensitivity analysis 
The table below provides a sensitivity analysis of the potential impact on financial investments and derivatives of a 
change in a single factor with all other assumptions left unchanged. Other potential risks beyond the ones described in 
the table could have an additional financial impact on the Group. 

Spread 

Impact of a 100 basis points increase in spreads on financial  
investments2,3 

Interest rate 

Impact of a 100 basis points increase in interest rates on financial 
investments and derivatives2,3,4 

Investment property 

Increase / (decrease)  
in profit before tax1 

Decrease
 in total equity1  
at 31 December 

2019
£m

2018 
£m 

2019 
£m 

2018
£m

–

– 

(146.4) 

(171.1)

12.0

15.6 

(103.7) 

(101.1)

Impact of a 15% decrease in property markets  

(43.8)

(48.3) 

(43.8) 

(48.3)

Notes: 

1.  These sensitivities exclude the impact of taxation. 
2.  The income statement impact on financial investments is limited to floating rate instruments and interest rate derivatives used to 
hedge a portion of the portfolio. The income statement is not impacted in relation to fixed rate instruments, in particular AFS debt 
securities, where the coupon return is not impacted by a change in prevailing market rates, as the accounting treatment for AFS debt 
securities means that only the coupon received is processed through the income statement with fair value movements being 
recognised through total equity. 

3.  The increase or decrease in total equity does not reflect any fair value movement in infrastructure debt, HTM debt securities and 

commercial real estate loans that would not be recorded in the financial statements under IFRSs as they are classified as loans and 
receivables and HTM respectively, which are carried at amortised cost. It is estimated that a fair value reduction in these asset 
categories resulting from a 100 basis points increase in spreads would have been £16.7 million (2018: £22.2 million) and a 100 basis 
points increase in interest rate would have been £4.9 million (2018: £5.8 million). 

4.  The sensitivities set out above reflect one-off impacts at 31 December with the exception of the income statement interest rate 
sensitivity on financial investments and derivatives, which projects a movement in a full year’s interest charge as a result of the 
increase in the interest rate applied to these assets or liabilities on those positions held at 31 December. 

5.  The sensitivities set out above have not considered the impact of the general market changes on the value of the Group’s insurance 

liabilities or retirement benefit obligations. They reflect one-off impacts at 31 December and should not be interpreted as predictions. 

The Group has a number of open interest rate and foreign exchange derivative positions. Collateral management 
arrangements are in place for significant counterparty exposures. At 31 December 2019, the Group has pledged £37.8 
million in cash (2018: £31.8 million and £2.9 million in UK Gilts) to cover initial margins and out-of-the-money derivative 
positions. At 31 December 2019, counterparties have pledged £0.3 million in cash and £9.2 million in UK Gilts (2018: £24.0 
million in cash and £7.6 million in UK Gilts) to the Group to cover in-the-money derivative positions. 

The terms and conditions of collateral pledged for both assets and liabilities are market standard. When securities are 
pledged they are required to be readily convertible to cash, and as such no policy has been established for the disposal 
of assets not readily convertible into cash. 

3.3.3 Credit risk 

This is the risk of loss resulting from defaults in obligations due and/or changes in credit standing of either issuers of 
securities, counterparties or any debtors to which the Group is exposed. The Group is mainly exposed to counterparty 
default risk. 

Counterparty default risk 
This is the risk of loss from unexpected default or deterioration in the credit standing of the counterparties and debtors 
of Group undertakings. This risk is monitored by three forums: the Investment Risk Forum monitors credit spreads as 
indicators of potential losses on investments incurred but not yet realised; the Credit Risk Forum monitors reinsurance 
and corporate insurance counterparty default risk; and the NIG Credit Committee is responsible for monitoring broker 
credit risk. The main responsibility of these forums is to ensure that all material aspects of counterparty default risk 
within the Group are identified, monitored and measured. 

The main sources of counterparty default risk for the Group are: 

–  investments – this arises from the investment of funds in a range of investment vehicles permitted by the  

investment policy;  

–  reinsurance recoveries – this arises in respect of reinsurance claims against which a reinsurance bad debt provision  
is assessed. PPOs have the potential to increase the ultimate value of a claim and, by their very nature, to increase 
significantly the length of time to reach final payment. This can increase reinsurance counterparty default risk in 
terms of both amount and longevity;  

–  commercial credit – this arises as brokers collect premiums on behalf of the Group; and 
–  consumer credit – exposure from offering monthly instalments on annual insurance contracts. 

WWW.DIRECTLINEGROUP.CO.UK 

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – CONTINUED 

3. Risk management continued 

3.3.3 Credit risk continued 

The Group cedes insurance risk to reinsurers but, in return, assumes counterparty default risk against which a 
reinsurance bad debt provision is assessed. The financial security of the Group’s panel of reinsurers is therefore 
important and both the quality and amount of the assumed counterparty default risk are subject to an approval process 
whereby reinsurance is only purchased from reinsurers that hold a credit rating of at least A– at the time cover is 
purchased. The Group’s leading counterparty exposures are reviewed on a quarterly basis by the Head of Reinsurance 
and Corporate Insurance. The Group aims to contract with a diverse range of reinsurers on its contracts to mitigate the 
credit and/or non-payment risks associated with its reinsurance exposures. 

Certain reinsurance contracts have long durations as a result of bodily injury and PPO claims, and insurance reserves 
therefore include provisions beyond the levels created for shorter-term reinsurance bad debt. For these contracts, 
reinsurance is only purchased from reinsurers that hold a credit rating of at least A+ at the time cover is purchased. 

The following tables analyse the carrying value of financial and insurance assets that bear counterparty default risk 
between those assets that have not been impaired by age in relation to due date, and those that have been impaired. 

At 31 December 2019 

Reinsurance assets  

Insurance and other receivables 

Derivative assets  

Debt securities 

Infrastructure debt 

Commercial real estate loans 

Cash and cash equivalents1 

Total 

At 31 December 2018 

Reinsurance assets 

Insurance and other receivables 

Derivative assets 

Debt securities 

Infrastructure debt 

Commercial real estate loans 

Cash and cash equivalents1 

Total 

Note: 

Neither
past due nor
impaired
£m

1,251.2

805.9

121.5

4,189.6

278.1

205.7

948.6

Past due
1 – 90 days
£m

–

40.5

–

–

–

–

–

Neither
past due nor
impaired
£m

1,208.7

836.0

48.2

4,246.6

289.6

201.6

1,154.4

7,985.1

Past due
1 – 90 days
£m

–

39.6

–

–

–

–

–

Past due 
more than 
90 days 
£m 

Assets that 
have been 
impaired 
£m 

Carrying
value
in the
balance sheet
£m

0.1 

0.1 

– 

– 

– 

– 

– 

– 

0.3 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

1,251.3

846.5

121.5

4,189.6

278.1

205.7

948.6

7,841.3

– 

– 

– 

– 

– 

– 

– 

– 

1,208.7

875.9

48.2

4,246.6

289.6

201.6

1,154.4

8,025.0

7,800.6

40.5

0.2 

Past due 
more than 
90 days 
£m 

Assets that 
have been 
impaired 
£m 

Carrying
value
in the
balance sheet
£m

39.6

0.3 

1.  This represents money market funds with no notice period for withdrawal and cash at bank and in hand. 

Within the analysis of debt securities above are bank debt securities at 31 December 2019 of £ 1,292.2 million (2018: 
£1,125.2 million) that can be further analysed as: secured £20.9 million (2018: £63.0 million); unsecured £1,105.5 million 
(2018: £949.8 million); and subordinated £165.8 million (2018: £112.4 million). 

The tables below analyse the credit quality of debt securities that are neither past due nor impaired. 

At 31 December 2019 

Corporate 

Supranational 

Local government 

Sovereign 

Total 

AAA
£m

70.9

31.3

10.1

6.7

119.0

AA+ to AA–
£m

A+ to A–
£m

BBB+ to BBB– 
£m 

BB+ and below 
£m 

Total
£m

498.8

1,809.2

1,259.9 

390.8 

4,029.6

–

19.1

92.8

610.7

–

–

–

– 

– 

– 

– 

– 

– 

31.3

29.2

99.5

1,809.2

1,259.9 

390.8 

4,189.6

178   DIRECT LINE GROUP aNNUAL REPORT & ACCOUNTS 2019 
178 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019  
 
 
 
 
At 31 December 2018 

Corporate 

Supranational 

Local government 

Sovereign 

Total 

AAA
£m

145.8

38.7

10.0

–

194.5

AA+ to AA–
£m

A+ to A–
£m

BBB+ to BBB– 
£m 

BB+ and below 
£m 

Total
£m

549.3

1,785.0

1,143.0 

393.9 

4,017.0

4.5

19.5

156.9

730.2

–

–

–

– 

– 

– 

– 

– 

– 

43.2

29.5

156.9

1,785.0

1,143.0 

393.9 

4,246.6

The tables below analyse the credit quality of financial and insurance assets that are neither past due nor impaired 
(excluding debt securities analysed above). The tables include reinsurance exposure, after provision. The Group’s 
approach to reinsurance counterparty default risk is detailed on page 177. 

At 31 December 2019 

Reinsurance assets 

Insurance and other 
receivables1 

Derivative assets 

Infrastructure debt 

Commercial real estate loans 

Cash and cash equivalents2 

Total 

At 31 December 2018 

Reinsurance assets 

Insurance and other 
receivables1 

Derivative assets 

Infrastructure debt 

Commercial real estate loans 

Cash and cash equivalents2 

Total 

Notes: 

AAA 
£m 

AA+ to AA−
£m

A+ to A−
£m

BBB+ to BBB–
£m

BB+ and below 
£m 

Not rated 
£m 

Total
£m

– 

– 

– 

– 

– 

725.5 

725.5 

842.0

406.3

2.8

111.5

–

46.6

123.7

30.3

10.0

75.8

118.9

98.8

1,126.6

740.1

2.3

11.3

–

202.3

26.7

0.6

243.2

– 

– 

– 

– 

13.5 

– 

13.5 

0.6 

1,251.2

761.5 

– 

– 

– 

– 

805.9

121.5

278.1

205.7

948.6

762.1 

3,611.0

AAA 
£m 

AA+ to AA−
£m

A+ to A−
£m

BBB+ to BBB–
£m

BB+ and below 
£m 

Not rated 
£m 

Total
£m

– 

– 

– 

– 

– 

997.0 

997.0 

837.4

366.9

7.0

15.5

–

58.6

39.6

958.1

15.7

22.6

78.7

117.2

59.1

660.2

3.0

16.1

10.1

210.9

25.8

58.7

324.6

– 

– 

– 

– 

– 

– 

– 

1.4 

1,208.7

797.2 

– 

– 

– 

– 

798.6 

836.0

48.2

289.6

201.6

1,154.4

3,738.5

Includes receivables due from policyholders, agents, brokers and intermediaries which generally do not have a credit rating.  

1. 
2.  This represents money market funds with no notice period for withdrawal and cash at bank and in hand. 

3.3.4 Operational risk 

This is the risk of loss due to inadequate or failed internal processes, people, systems, or from external events. Material 
sources of operational risk for the Group include: 

Change risk 
This is the risk of failing to manage the Group’s change portfolio resulting in conflicting priorities and failure to deliver 
strategic outcomes to time, cost or quality. 

Technology and infrastructure risk 
This is the risk that the IT infrastructure is insufficient to deliver the Group’s strategy. 

Outsourcing risk 
This is the risk of failing to implement a robust framework for the sourcing, appointment and ongoing contract 
management of third-party suppliers, outsourced service providers and intragroup relationships. This includes both 
domestic and offshore outsourcing activities. 

Information security risk 
This is the risk of loss, corruption to Group or customer data, intellectual property or failure of business-critical systems 
resulting in reputational damage, regulatory censure, supervision, fines and/or loss of competitive advantage.  

Partnership contractual obligations 
This is the risk of contractual obligations not being delivered for business partners resulting in damaged reputation, the 
loss of contract at renewal, significant liability payments and/or the early termination of a partnership scheme. 

The Group has in place agreed policies and standards to establish and monitor key controls relating to operational risk. 

WWW.DIRECTLINEGROUP.CO.UK 

179 
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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – CONTINUED 

3. Risk management continued 

3.3.5 Liquidity risk 

This is the risk of being unable to access cash from the sale of investments or other assets in order to settle financial 
obligations as they fall due.  

The measurement and management of the Group’s liquidity risk is undertaken within the limits and other policy 
parameters of the Group’s liquidity risk appetite and is detailed in the liquidity risk minimum standard. As part of this 
process the Investment and Treasury team are required to put in place a liquidity plan which must consider expected and 
stressed scenarios for cash in-flows and out-flows that is reviewed at least annually by the Investment Risk Committee. 
Compliance is monitored in respect of both the minimum standard and the regulatory requirements of the PRA. 

The following table analyses the carrying value of financial investments and cash and cash equivalents, by contractual 
maturity, which can fund the repayment of liabilities as they crystallise. 

At 31 December 2019 

Debt securities 

Infrastructure debt 

Commercial real estate loans 

Cash and cash equivalents1 

Total 

At 31 December 2018 

Debt securities 

Infrastructure debt 

Commercial real estate loans 

Cash and cash equivalents1 

Total 

Note: 

Within
1 year
£m

506.1

13.8

45.8

948.6

1,514.3

Within
1 year
£m

411.5

13.3

18.2

1,154.4

1,597.4

1 – 3 years
£m

1,054.8

29.2

122.9

–

3 – 5 years
£m

1,089.7

34.2

37.0

–

5 – 10 years 
£m 

1,391.3 

95.1 

– 

– 

Over 
10 years 
£m 

147.7 

105.8 

– 

– 

Total
£m

4,189.6

278.1

205.7

948.6

1,206.9

1,160.9

1,486.4 

253.5 

5,622.0

1 – 3 years
£m

3 – 5 years
£m

5 – 10 years 
£m 

907.1

27.0

74.6

–

1,153.4

31.3

108.8

–

1,612.3 

94.2 

– 

– 

Over 
10 years 
£m 

162.3 

123.8 

– 

– 

1,008.7

1,293.5

1,706.5 

286.1 

Total
£m

4,246.6

289.6

201.6

1,154.4

5,892.2

1.  This represents money market funds with no notice period for withdrawal and cash at bank and in hand. 

The following table analyses the undiscounted cash flows of insurance and financial liabilities by contractual repricing or 
maturity dates, whichever is earlier. 

At 31 December 2019 

Subordinated liabilities 

Insurance liabilities1 

Borrowings 

Lease liabilities 

Provisions 

Trade and other payables, 
including insurance payables 

Total 

At 31 December 2018 

Subordinated liabilities 

Insurance liabilities1 

Borrowings 

Lease liabilities 

Provisions 

Trade and other payables, 
including insurance payables 

Total2 

Notes: 

Within 
1 year 
£m 

23.1 

1,120.0 

52.3 

18.3 

74.3 

473.7 

1,761.7 

Within 
1 year 
£m 

23.1 

1,175.0 

62.0 

19.3 

72.8 

474.8 

1,827.0 

1 – 3 years
£m

284.7

1,000.1

–

32.8

–

4.2

1,321.8

1 – 3 years
£m

46.3

1,025.1

–

33.6

–

5.2

1,110.2

3 – 5 years
£m

5 – 10 years
£m

Over 
10 years 
£m 

– 

2,096.7 

– 

95.7 

– 

– 

Total 
£m 

307.8 

5,159.7 

52.3 

224.7 

74.3 

Carrying
value
£m

259.0

3,819.6

52.3

164.4

74.3

478.1 

478.1

–

428.0

–

48.8

–

–

476.8

2,192.4 

6,296.9 

4,847.7

3 – 5 years
£m

5 – 10 years
£m

–

Over 
10 years 
£m 

– 

Total 
£m 

331.0 

Carrying
value
£m

259.5

452.9

2,299.9 

5,500.0 

4,005.9

–

49.6

–

0.6

503.1

– 

103.8 

– 

– 

62.0 

235.8 

72.8 

62.0

167.3

72.8

481.3 

481.3

2,403.7 

6,682.9 

5,048.8

–

514.9

–

29.1

–

0.2

544.2

261.6

547.1

–

29.5

–

0.7

838.9

Insurance liabilities exclude unearned premium reserves as there are no liquidity risks inherent in them.  

1. 
2.  Results for the year ended 31 December 2018 have been restated to reflect the fully retrospective adoption of IFRS 16 ‘Leases’, see note 44. 

180   DIRECT LINE GROUP aNNUAL REPORT & ACCOUNTS 2019 
180 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019  
 
 
 
 
The following table analyses the undiscounted cash flows of derivative financial instruments, by contractual maturity. 

At 31 December 2019 

Derivatives assets 

Derivatives liabilities 

Total 

At 31 December 2018 

Derivatives assets 

Derivatives liabilities 

Total 

Within 
1 year 
£m 

116.1 

(15.4) 

100.7 

Within 
1 year 
£m 

29.7 

(24.5) 

5.2 

1 – 3 years
£m

3 – 5 years
£m

5 – 10 years
£m

5.5

(6.8)

(1.3)

–

(5.3)

(5.3)

–

(3.7)

(3.7)

1 – 3 years
£m

3 – 5 years
£m

5 – 10 years
£m

9.5

(0.5)

9.0

5.6

(0.5)

5.1

4.5

(0.7)

3.8

Over 
10 years 
£m 

– 

– 

– 

Over 
10 years 
£m 

– 

– 

– 

Total 
£m 

121.6 

(31.2) 

90.4 

Total 
£m 

49.3 

(26.2) 

23.1 

Carrying
value
£m

121.5

(30.5)

91.0

Carrying
value
£m

48.2

(25.9)

22.3

3.4 Capital management 

At 31 December 2019, the Group's capital position was comprised of shareholders' equity of £2,643.6 million  
(31 December 2018: £2,558.2 million) and Tier 1 notes of £346.5 million (31 December 2018: £346.5 million). In addition,  
the Group's balance sheet also included £259.0 million of subordinated loan capital (31 December 2018: £259.5 million) 
which is classified as Tier 2 for Solvency II purposes. 

The Group manages capital in accordance with the Group’s capital management minimum standard, the aims of which 
are to manage capital efficiently and generate long-term sustainable value for shareholders, while balancing 
operational, regulatory, credit rating agency and policyholder requirements. The Group seeks to hold capital resources 
such that, in normal circumstances, the solvency capital ratio is around the middle of the target range of 140% to 180%. 

The Group’s regulatory capital position is assessed against the Solvency II framework. From 1 July 2016, the Group gained 
approval to assess its SCR using a partial internal model, including a full internal economic capital model for the UKI 
underwriting entity. The model is calibrated to a 99.5% confidence interval and considers business written to date and 
one year of future written business over a one-year time horizon, in line with Solvency II requirements. 

3.5 Capital adequacy (unaudited) 

Using the Group’s partial internal model, there is a capital surplus of approximately £0.85 billion above an estimated 
SCR of £1.32 billion as at 31 December 2019 (31 December 2018: £0.89 billion and £1.26 billion respectively). The Group’s 
capital requirements and solvency position are produced and presented to the Board on a regular basis. 

4. Segmental analysis 

The Directors manage the Group primarily by product type and present the segmental analysis on that basis. The 
segments, which are all UK based, reflect the management structure whereby a member of the Executive Committee is 
accountable to the Chief Executive Officer for each of the operating segments: 

Motor 

This segment consists of personal motor insurance together with the associated legal protection cover. The Group sells 
motor insurance direct to customers through its own brands Direct Line, Churchill, Privilege and Darwin, and through 
partnership brands such as vehicle manufacturers and through PCWs. 

Home 

This segment consists of home insurance together with associated legal protection cover. The Group sells home 
insurance products through its brands Direct Line, Churchill and Privilege, and its partnership brands (Royal Bank of 
Scotland and NatWest), as well as through PCWs. 

Rescue and other personal lines 

This segment consists of rescue products which are sold direct through the Group’s own brand, Green Flag, and other 
personal lines insurance, including travel, pet and creditor sold through its own brands Direct Line, Churchill and 
Privilege, and through partnership brands and through PCWs. 

Commercial 

This segment consists of commercial insurance for small and medium-sized enterprises sold through the Group’s 
brands NIG, Direct Line for Business and Churchill. NIG sells its products exclusively through brokers operating across 
the UK. Direct Line for Business sells its products directly to customers, and Churchill sells its products directly to 
customers and through PCWs. 

Restructuring and one-off costs 

Restructuring costs are costs incurred in respect of the business activities which have a material effect on the nature 
and focus of the Group’s operations. One-off costs are costs that are non-recurring in nature. 

WWW.DIRECTLINEGROUP.CO.UK 

181 
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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – CONTINUED 

4. Segmental analysis continued 

No inter-segment transactions occurred in the year ended 31 December 2019 (2018: £nil). If any transaction were to 
occur, transfer prices between operating segments would be set on an arm’s length basis in a manner similar to 
transactions with third parties. Segment income, expenses and results will include those transfers between business 
segments which will then be eliminated on consolidation. 

For each operating segment, there is no individual policyholder or customer that represents 10% or more of the Group’s 
total revenue. 

The table below analyses the Group’s revenue and results by reportable segment for the year ended 31 December 2019. 

Gross written premium 

Gross earned premium 

Reinsurance premium  

Net earned premium 

Investment return 

Instalment income 

Other operating income 

Total income 

Insurance claims 

Insurance claims recoverable from reinsurers 

Net insurance claims 

Commission expenses  

Operating expenses before restructuring and one-off 
costs 

Total expenses 

Operating profit 

Restructuring and one-off costs 

Operating profit after restructuring and one-off costs

Finance costs 

Profit before tax 

Underwriting profit 

Loss ratio 

Commission ratio 

Expense ratio 

Combined operating ratio 

Motor
£m

1,651.6

1,653.2

(145.5)

1,507.7

88.6

83.8

51.3

1,731.4

(1,086.8)

43.5

(1,043.3)

(39.9)

(345.6)

(385.5)

302.6

Rescue 
and other 
 personal lines 
£m 

Commercial 
£m 

436.0 

427.4 

(2.2) 

425.2 

5.6 

2.8 

11.1 

444.7 

(285.2) 

0.8 

(284.4) 

(27.2) 

(94.0) 

(121.2) 

39.1 

528.9 

523.2 

(44.8) 

478.4 

23.7 

6.9 

3.2 

512.2 

(269.1) 

17.6 

(251.5) 

(88.7) 

(117.4) 

(206.1) 

54.6 

Home
£m

586.6

598.8

(25.2)

573.6

16.7

20.5

0.6

611.4

(276.2)

7.8

(268.4)

(55.7)

(136.7)

(192.4)

150.6

78.9

69.3%

2.6%

22.9%

94.8%

112.8

46.8%

9.7%

23.8%

80.3%

19.6 

66.9% 

6.4% 

22.1% 

95.4% 

20.8 

52.7% 

18.5% 

24.5% 

95.7% 

Total
 Group
£m

3,203.1

3,202.6

(217.7)

2,984.9

134.6

114.0

66.2

3,299.7

(1,917.3)

69.7

(1,847.6)

(211.5)

(693.7)

(905.2)

546.9

(11.2)

535.7

(26.0)

509.7

232.1

61.9%

7.1%

23.2%

92.2%

The table below analyses the Group’s assets and liabilities by reportable segment at 31 December 2019. 

Goodwill 

Other segment assets 

Segment liabilities 

Segment net assets 

Motor
£m

129.6

6,839.9

(4,770.4)

2,199.1

Home
£m

45.8

682.6

(489.1)

239.3

Rescue 
and other 
personal lines 
£m 

28.7 

230.3 

Commercial 
£m 

10.1 

Total
£m

214.2

1,467.2 

9,220.0

(154.6) 

(1,030.0) 

(6,444.1)

104.4 

447.3 

2,990.1

The segmental analysis of assets and liabilities is prepared using a combination of asset and liability balances directly 
attributable to each operating segment and an apportionment of assets and liabilities managed at a Group wide level. 
This does not represent the Group’s view of the capital requirements for its operating segments. 

182   DIRECT LINE GROUP aNNUAL REPORT & ACCOUNTS 2019 
182 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The table below analyses the Group’s revenue and results by reportable segment for the year ended 31 December 20181 
(restated). 

Gross written premium 

Gross earned premium 

Reinsurance premium  

Net earned premium 

Investment return 

Instalment income 

Other operating income 

Total income 

Insurance claims 

Insurance claims recoverable from / (payable to) 
reinsurers 

Net insurance claims 

Commission expenses 

Operating expenses before restructuring and one-off costs

Total expenses 

Operating profit 

Restructuring and one-off costs 

Operating profit after restructuring and one-off costs

Finance costs 

Profit before tax 

Underwriting profit 

Loss ratio 

Commission ratio 

Expense ratio 

Combined operating ratio 

Note: 

Motor
£m

1,671.2

1,684.3

(142.5)

1,541.8

105.9

89.2

48.3

1,785.2

(1,026.0)

46.7

(979.3)

(30.9)

(356.9)

(387.8)

418.1

Rescue 
and other 
personal lines 
£m 

Commercial 
£m 

422.8 

416.6 

(1.9) 

414.7 

5.2 

2.5 

15.8 

438.2 

(277.1) 

(0.1) 

(277.2) 

(19.0) 

(98.0) 

(117.0) 

44.0 

511.0 

507.8 

(42.6) 

465.2 

27.6 

6.3 

5.3 

504.4 

(242.1) 

0.8 

(241.3) 

(87.9) 

(114.8) 

(202.7) 

60.4 

Home
£m

606.9

698.0

(30.2)

667.8

15.9

21.9

2.7

708.3

(421.0)

7.7

(413.3)

(62.6)

(148.5)

(211.1)

83.9

174.7

63.5%

2.0%

23.1%

88.6%

43.4

61.8%

9.4%

22.3%

93.5%

20.5 

66.8% 

4.6% 

23.6% 

95.0% 

21.2 

51.8% 

18.9% 

24.7% 

95.4% 

Total
Group
£m

3,211.9

3,306.7

(217.2)

3,089.5

154.6

119.9

72.1

3,436.1

(1,966.2)

55.1

(1,911.1)

(200.4)

(718.2)

(918.6)

606.4

–

606.4

(25.9)

580.5

259.8

61.9%

6.5%

23.2%

91.6%

1.  Results for the year ended 31 December 2018 have been restated to reflect the fully retrospective adoption of IFRS 16 ‘Leases’, see note 44. 

The table below analyses the Group’s assets and liabilities by reportable segment at 31 December 20181 (restated). 

Goodwill 

Other segment assets 

Segment liabilities 

Segment net assets 

Note: 

Motor
£m

128.1

6,865.7

(4,897.4)

2,096.4

Home
£m

45.8

799.3

(563.3)

281.8

Rescue 
and other 
personal lines 
£m 

28.7 

213.5 

Commercial 
£m 

10.1 

Total
£m

212.7

1,444.2 

9,322.7

(150.6) 

(1,019.4) 

(6,630.7)

91.6 

434.9 

2,904.7

1.  Results for the year ended 31 December 2018 have been restated to reflect the fully retrospective adoption of IFRS 16 ‘Leases’, see note 44. 

The segmental analysis of assets and liabilities is prepared using a combination of asset and liability balances directly 
attributable to each operating segment and an apportionment of assets and liabilities managed at a Group-wide level. 
This does not represent the Group’s view of the capital requirements for its operating segments. 

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – CONTINUED 

5. Net earned premium 

Gross earned premium: 

Gross written premium 

Movement in unearned premium reserve 

Reinsurance premium paid and payable: 

Premium payable 

Movement in reinsurance unearned premium reserve 

Total 

6. Investment return 

Investment income: 

Interest income from debt securities 

Interest income from cash and cash equivalents 

Interest income from infrastructure debt 

Interest income from commercial real estate loans 

Interest income 

Rental income from investment property 

Net realised gains / (losses): 

AFS debt securities 

Derivatives 

Investment property (note 20) 

Net unrealised (losses) / gains: 

Impairment of loans and receivables 

Derivatives 

Investment property (note 20) 

2019 
£m 

2018
£m

3,203.1 

(0.5) 

3,211.9

94.8

3,202.6 

3,306.7

(215.9) 

(1.8) 

(217.7) 

2,984.9 

(223.5)

6.3

(217.2)

3,089.5

2019 
£m 

2018
£m

108.4 

124.0

7.9 

7.0 

6.9 

130.2 

16.2 

146.4 

16.5 

(9.5) 

(0.7) 

6.3 

– 

(12.6) 

(5.5) 

(18.1) 

6.2

6.9

6.2

143.3

15.9

159.2

19.5

(32.2)

–

(12.7)

(6.0)

1.4

12.7

8.1

Total 

134.6 

154.6

The table below analyses the realised and unrealised gains and losses on derivative instruments included in investment return. 

Derivative (losses) / gains: 

Foreign exchange forward contracts1 

Associated foreign exchange risk 

Net losses on foreign exchange forward contracts 

Interest rate swaps1 

Associated interest rate risk on hedged items 

Net (losses) / gains on interest rate derivatives 

Total 

Note: 

Realised

Unrealised 

Realised 

Unrealised

2019
£m

(56.8)

53.4

(3.4)

(16.8)

10.7

(6.1)

(9.5)

2019 
£m 

2018 
£m 

103.4 

(123.8) 

(20.4) 

(33.6) 

41.4 

7.8 

(12.6) 

(102.6) 

72.6 

(30.0) 

22.1 

(24.3) 

(2.2) 

(32.2) 

2018
£m

(41.3)

41.3

–

(1.8)

3.2

1.4

1.4

1.  Foreign exchange forward contracts are measured at fair value through profit and loss and interest rate swaps are designated as 

hedging instruments. 

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7. Other operating income 

Revenue from vehicle recovery and repair services1 

Vehicle replacement referral income 

Legal services income 

Other income2,3 

Total 

Notes: 

2019 
£m 

28.3 

19.1 

11.3 

7.5 

66.2 

2018
£m

25.1

17.2

11.2

18.6

72.1

1.  Revenue from vehicle recovery and repair services includes salvage income previously reported in other income. Comparative data for 

the year ended 31 December 2018 has been re-presented accordingly. 

2.  Other income includes mainly fee income from insurance intermediary services. 
3.  In 2018 other income included a £9.6 million gain on the sale of a property in Bristol.  

8. Net insurance claims 

Current accident year claims paid 

Prior accident year claims paid 

Decrease in insurance liabilities 

Total 

Gross

Reinsurance

2019
£m

1,232.9

870.7

(186.3)

1,917.3

2019
£m

(0.2)

(25.1)

(44.4)

(69.7)

Net

2019
£m

1,232.7

845.6

(230.7)

1,847.6

Gross 

Reinsurance 

20181 
£m 
restated 

1,307.8 

878.2 

(219.8) 

1,966.2 

2018 
£m 

(0.2) 

(30.9) 

(24.0) 

(55.1) 

Net

20181
£m
restated

1,307.6

847.3

(243.8)

1,911.1

Claims handling expenses2 for the year ended 31 December 2019 of £202.9 million (20181: £192.2 million) have been 
included in the claims figures above. 

Notes: 

1.  Results for the year ended 31 December 2018 have been restated to reflect the fully retrospective adoption of IFRS 16 ‘Leases’, see note 44. 
2.  Includes costs in respect of low value leases of £0.3 million (31 December 2018 £0.3 million). 

9. Commission expenses 

Commission expenses 

Expenses incurred under profit participations 

Total 

10. Operating expenses 

Staff costs2,3 

IT and other operating expenses2,3,4 

Marketing 

Insurance levies5 

Depreciation and amortisation6,7 

Total operating expenses (including restructuring and one-off costs) 

Of which restructuring and one-off costs 

Total excluding restructuring and one-off costs 

Notes: 

2019 
£m 

171.2 

40.3 

211.5 

2019 
£m 

267.3 

163.4 

113.9 

81.5 

78.8 

704.9 

11.2 

693.7 

2018
£m

188.5

11.9

200.4

20181
£m
restated

269.9

167.6

121.2

67.6

91.9

718.2

–

718.2

1.  Results for the year ended 31 December 2018 have been restated to reflect the fully retrospective adoption of IFRS 16 ‘Leases’, see note 44. 
2.  Restructuring and one-off costs of £11.2 million are included as follows: staff costs (£5.8 million) and other operating expenses (£5.4 million). 
3.  Staff costs and other operating expenses attributable to claims handling activities are allocated to the cost of insurance claims. 
4.  IT and other operating expenses include professional fees and property costs. 
5.  Insurance levies were previously reported in IT and other operating expenses. Comparative data for the year ended 31 December 2018 

has been re-presented accordingly. 

6.  Depreciation and amortisation include a £1.3 million impairment charge for year ended 31 December 2019 (2018: £1.5 million), which 

relates to capitalised software development costs for ongoing IT projects primarily relating to development of new systems. 

7.  Includes depreciation on right-of-use assets of £14.2 million (31 December 2018: £14.1 million). 

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – CONTINUED 

10. Operating expenses continued 

The table below analyses the number of people employed by the Group’s operations. 

At 31 December 

Average for the year 

Insurance operations 

Repair centre operations 

Support 

Total 

2019

7,963

1,444

1,355

10,762

2018 

8,583 

1,368 

1,278 

11,229 

The aggregate remuneration of those employed by the Group’s operations comprised: 

Wages and salaries1 

Social security costs 

Pension costs1 

Share-based payments 

Total 

Note: 

2019 

8,388 

1,384 

1,350 

11,122 

2019 
£m 

387.2 

41.9 

25.5 

18.4 

2018

8,569

1,326

1,266

11,161

2018
£m

380.9

41.2

22.7

21.0

473.0 

465.8

1.  For the year ended 31 December 2018, an amount of £6.0 million has been reclassified from pension costs to wages and salaries. 

The table below analyses Auditor’s remuneration in respect of the Group’s operations. 

Fees payable for the audit of: 

The Company’s annual accounts  

The Company’s subsidiaries  

Total audit fees 

Audit-related assurance services 

Other assurance services 

Non-audit services 

Total 

Aggregate Directors’ emoluments 

2019 
£m 

0.2 

1.8 

2.0 

0.1 

0.1 

0.1 

2.3 

2018
£m

0.2

1.7

1.9

0.1

0.1

0.6

2.7

The table below analyses the total amount of Directors’ remuneration in accordance with Schedule 5 to the Accounting 
Regulations. 

Salaries, fees, bonuses and benefits in kind 

Gains on exercise of share options 

Total 

2019 
£m 

4.4 

5.3 

9.7 

2018
£m

5.9

4.2

10.1

Further information about the remuneration of individual Directors is provided in the Directors’ remuneration report. 

At 31 December 2019, one Director (2018: no Directors) had retirement benefits accruing under the defined contribution 
pension scheme in respect of qualifying service. During the year ended 31 December 2019, three Directors exercised 
share options (2018: four Directors). 

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11. Finance costs 

Interest expense on subordinated liabilities 

Net interest received on designated hedging instrument2 

Unrealised losses on designated hedging instrument2 

Unrealised gains on associated interest rate risk on hedged item2 

Amortisation of arrangement costs and discount on issue of subordinated liabilities 

Interest expense on lease liabilities 

Total 

Notes: 

2019 
£m 

23.1 

(3.4) 

0.1 

(0.8) 

0.3 

6.7 

26.0 

20181
£m
restated

23.1

(3.8)

5.0

(5.6)

0.4

6.8

25.9

1.  Results for the year ended 31 December 2018 have been restated to reflect the fully retrospective adoption of IFRS 16 ‘Leases’, see note 44. 
2.  As described in note 33, on 27 April 2012 the Group issued subordinated guaranteed dated notes with a nominal value of £500 million 
at a fixed rate of 9.25%. On the same date, the Group also entered into a 10-year designated hedging instrument to exchange the fixed 
rate of interest on the notes for a floating rate of 3-month LIBOR plus a spread of 706 basis points, which increased to 707 basis points 
with effect from 29 July 2013. On 8 December 2017, the Group redeemed £250 million nominal value of the notes. 

12. Tax charge 

Current taxation: 

Charge for the year 

Over provision in respect of prior year 

Deferred taxation (note 13): 

Credit for the year 

(Over) / under provision in respect of prior year 

Current taxation 

Deferred taxation (note 13) 

Tax charge for the year 

Note: 

2019 
£m 

20181
£m
restated

101.9 

(1.1) 

100.8 

(5.4) 

(5.6) 

(11.0) 

100.8 

(11.0) 

89.8 

114.4

(4.8)

109.6

(4.6)

3.5

(1.1)

109.6

(1.1)

108.5

1.  Results for the year ended 31 December 2018 have been restated to reflect the fully retrospective adoption of IFRS 16 ‘Leases’, see note 44. 

The following table analyses the difference between the actual income tax charge and the expected income tax charge 
computed by applying the standard rate of corporation tax of 19.0%1 (2018: 19.0%). 

Profit before tax 

Expected tax charge 

Effects of: 

Disallowable expenses 

Non-taxable items 

Effect of change in corporation taxation rate 

Over provision in respect of prior year 

Deductible Tier 1 notes coupon payment in equity 

Tax charge for the year 

Effective income tax rate 

Notes: 

2019 
£m 

509.7 

96.8 

2.9 

– 

– 

(6.7) 

(3.2) 

89.8 

17.6% 

20182
£m
restated

580.5

110.3

5.4

(2.5)

(0.2)

(1.3)

(3.2)

108.5

18.7%

1. 

In the Finance Act 2016 the UK Government enacted a reduction in the UK corporation tax rate from 19% to 17% effective from 1 April 
2020. As a consequence, the closing deferred tax assets and liabilities have been recognised at the tax rates expected to apply when 
the assets or liabilities are settled. The impact of these changes on the tax charge for the year is set out in the table above. 

2.  Results for the year ended 31 December 2018 have been restated to reflect the fully retrospective adoption of IFRS 16 ‘Leases’, see note 44. 

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – CONTINUED 

13. Current and deferred tax 

Per balance sheet: 

Current tax liabilities 

Deferred tax liabilities 

Note: 

2019 
£m 

50.3 

9.6 

20181
£m
restated

46.0

4.5

1.  Results for the year ended 31 December 2018 have been restated to reflect the fully retrospective adoption of IFRS 16 ‘Leases’, see note 44. 

The table below analyses the major deferred tax assets and liabilities recognised by the Group and movements thereon. 

Provisions
and other
temporary
differences
£m

Retirement
benefit
 obligations
£m

Depreciation
in excess
 of capital
 allowances
£m

Non
distributable
reserve1
£m 

Share-based 
 payments 
£m 

AFS 
 revaluation 
 reserve 
 £m 

0.5

(18.6)

3.3 

(15.8) 

Total
£m

(28.4)

At 1 January 2018 (restated)2 

Credit / (charge) to the income 
statement 

Credit / (charge) to other 
comprehensive income 

Charge direct to equity 

At 31 December 2018 (restated)2 

(Charge) / credit to the income 
statement 

Credit / (charge) to other 
comprehensive income 

At 31 December 2019 

Notes: 

4.7

0.7

–

–

5.4

(1.1)

–

4.3

(2.5)

(0.1)

(0.4)

–

(3.0)

(0.1)

1.3

(1.8)

(3.9)

4.9

(0.5) 

– 

1.1

–

–

–

–

(3.4)

(13.7)

– 

(0.6) 

2.2 

23.8 

– 

8.0 

23.4

(0.6)

(4.5)

7.4

–

4.0

4.9

(0.1) 

– 

11.0

–

(8.8)

– 

2.1 

(17.4) 

(9.4) 

(16.1)

(9.6)

1.  The non-distributable reserve was a statutory claims equalisation reserve calculated in accordance with the rules of the PRA. With the 
introduction of Solvency II on 1 January 2016, the requirement to maintain the claims equalisation reserve ceased and the balance at 
31 December 2015 was released to retained earnings. The taxation of this release is spread over six years from the change in regulation. 
It is provided for in deferred tax above as it represents the future unwind of previously claimed tax deductions for transfers into the 
reserve. 

2.  Results for the year ended 31 December 2018 have been restated to reflect the fully retrospective adoption of IFRS 16 ‘Leases’, see note 44. 

In addition, the Group has an unrecognised deferred tax asset at 31 December 2019 of £4.5 million (2018: £4.7 million) in 
relation to capital losses of which £4.5 million (2018: £4.7 million) relates to realised losses and £nil (2018: £nil) relates to 
unrealised losses. 

14. Dividends and appropriations 

Amounts recognised as distributions to equity holders in the period: 

2018 final dividend of 14.0 pence per share paid on 16 May 2019 

2017 final dividend of 13.6 pence per share paid on 17 May 2018 

2019 first interim dividend of 7.2 pence per share paid on 6 September 2019 

2018 first interim dividend of 7.0 pence per share paid on 7 September 2018 

2018 special dividend of 8.3 pence per share paid on 16 May 2019 

2017 special dividend of 15.0 pence per share paid on 17 May 2018 

Coupon payments in respect of Tier 1 notes1 

Proposed dividends: 

2019 final dividend of 14.4 pence per share 

2018 final dividend of 14.0 pence per share 

2018 special dividend of 8.3 pence per share 

Note: 

2019 
£m 

191.8 

– 

98.6 

– 

113.7 

– 

404.1 

16.6 

420.7 

198.0 

– 

– 

2018
£m

–

186.1

–

95.8

–

205.3

487.2

16.6

503.8

–

192.5

114.1

1.  Coupon payments on the Tier 1 notes issued in December 2017 are treated as an appropriation of retained profits and, accordingly, are 

accounted for when paid. 

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DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019  
 
 
 
 
 
 
 
 
 
 
 
The proposed final dividends for 2019 have not been included as a liability in these financial statements. 

The Board has also approved a share buyback of up to £150 million which it expects to complete by the end of July 2020. 

The Trustees of the employee share trusts waived their entitlement to dividends on shares held to meet obligations 
arising on the Long-Term Incentive Plan, Deferred Annual Incentive Plan and Restrictive Share Plan awards, which 
reduced the total dividends paid for the year ended 31 December 2019 by £1.5 million (2018: £2.4 million). 

15. Earnings per share 

Earnings per share is calculated by dividing earnings attributable to the owners of the Company less coupon payments 
in respect of Tier 1 notes by the weighted average number of Ordinary Shares during the year. 

Basic 

Basic earnings per share is calculated by dividing the earnings attributable to the owners of the Company less coupon 
payments in respect of Tier 1 notes by the weighted average number of Ordinary Shares during the period, excluding 
Ordinary Shares held as employee trust shares. 

Earnings attributable to owners of the Company 

Coupon payments in respect of Tier 1 notes 

Profit for the calculation of earnings per share 

Weighted average number of Ordinary Shares (millions) 

Basic earnings per share (pence) 

Diluted 

2019 
£m 

419.9 

(16.6) 

403.3 

1,367.2 

29.5 

20181
£m
restated

472.0

(16.6)

455.4

1,366.5

33.3

Diluted earnings per share is calculated by dividing the earnings attributable to the owners of the Company less coupon 
payments in respect of Tier 1 notes by the weighted average number of Ordinary Shares during the period adjusted for 
the dilutive potential Ordinary Shares. The Company has share options and contingently issuable shares as categories of 
dilutive potential Ordinary Shares. 

Earnings attributable to owners of the Company 

Coupon payments in respect of Tier 1 notes 

Profit for the calculation of earnings per share 

Weighted average number of Ordinary Shares (millions) 

Effect of dilutive potential of share options and contingently issuable shares (millions) 

Weighted average number of Ordinary Shares for the purpose of diluted earnings per share 
(millions) 

Diluted earnings per share (pence) 

Note: 

2019 
£m 

419.9 

(16.6) 

403.3 

1,367.2 

15.3 

1,382.5 

29.2 

20181
£m
restated

472.0

(16.6)

455.4

1,366.5

15.8

1,382.3

32.9

1.  Results for the year ended 31 December 2018 have been restated to reflect the fully retrospective adoption of IFRS 16 ‘Leases’, see note 44. 

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – CONTINUED 

16. Net assets per share and return on equity 

Net asset value per share is calculated as total shareholders’ equity (which excludes Tier 1 notes) divided by the number 
of Ordinary Shares at the end of the period excluding shares held by employee share trusts. 

Tangible net asset value per share is calculated as total shareholders’ equity less goodwill and other intangible assets 
divided by the number of Ordinary Shares at the end of the period excluding shares held by employee share trusts. 

The table below analyses net asset and tangible net asset value per share. 

At 31 December 

Net assets 

Goodwill and other intangible assets2 

Tangible net assets 

Number of Ordinary Shares (millions) 

Shares held by employee share trusts (millions) 

Closing number of Ordinary Shares (millions) 

Net asset value per share (pence) 

Tangible net asset value per share (pence) 

Notes: 

2019 
£m 

2,643.6 

(702.5) 

1,941.1 

1,375.0 

(8.4) 

1,366.6 

193.4 

142.0 

20181
£m
restated

2,558.2

(566.8)

1,991.4

1,375.0

(10.4)

1,364.6

187.5

145.9

1.  Results for the year ended 31 December 2018 have been restated to reflect the fully retrospective adoption of IFRS 16 ‘Leases’, see note 44. 
2.  Goodwill has arisen on acquisition by the Group of subsidiary companies and on acquisition of new accident repair centres. Intangible 

assets are primarily comprised of software development costs. 

Return on equity 

The table below details the calculation of return on equity. 

Earnings attributable to owners of the Company 

Coupon payments in respect of Tier 1 notes 

Profit for the calculation of return on equity 

Opening shareholders’ equity 

Closing shareholders’ equity 

Average shareholders’ equity 

Return on equity 

Note: 

2019 
£m 

419.9 

(16.6) 

403.3 

2,558.2 

2,643.6 

2,600.9 

15.5% 

20181
£m
restated

472.0

(16.6)

455.4

2,701.9

2,558.2

2,630.1

17.3%

1.  Results for the year ended 31 December 2018 have been restated to reflect the fully retrospective adoption of IFRS 16 ‘Leases’, see note 44. 

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17. Goodwill and other intangible assets 

Cost 

At 1 January 2018 

Acquisitions and additions 

Disposals and write-off1 

At 31 December 2018 

Acquisitions and additions 

Disposals and write-off1 

At 31 December 2019 

Accumulated amortisation and impairment 

At 1 January 2018 

Charge for the year 

Disposals and write-off1 

Impairment losses2 

At 31 December 2018 

Charge for the year 

Disposals and write-off1 

Impairment losses2 

At 31 December 2019 

Carrying amount 

At 31 December 2019 

At 31 December 2018 

Notes: 

Goodwill 
£m 

Other 
 intangible 
 assets 
£m 

212.3 

0.4 

– 

212.7 

1.5 

– 

642.1 

142.0 

(4.7) 

779.4 

174.2 

(8.8) 

Total
£m

854.4

142.4

(4.7)

992.1

175.7

(8.8)

214.2 

944.8 

1,159.0

– 

– 

– 

– 

– 

– 

– 

– 

– 

383.3 

383.3

45.2 

(4.7) 

1.5 

45.2

(4.7)

1.5

425.3 

425.3

38.7 

(8.8) 

1.3 

38.7

(8.8)

1.3

456.5 

456.5

214.2 

212.7 

488.3 

354.1 

702.5

566.8

1.  Disposals and write-off include fully amortised intangible assets no longer utilised by the Group in its operating activities. 
2.  The impairment losses relate to capitalised software development costs for ongoing IT projects primarily relating to development of 

new systems.  

Included within other intangible assets, are assets still in development of £343.5 million (2018: £269.9 million). These 
assets are tested for impairment during the Group’s annual impairment review at each reporting date. 

Goodwill arose on the acquisition of U K Insurance Limited (£141.0 million), Churchill Insurance Company Limited (£70.0 
million) and accident repair networks (£3.2 million) and is allocated to reportable segments. The addition to goodwill in 
the year ended 31 December 2019 of £1.5 million arose on acquisition of a new accident repair centre. 

The Group’s testing for impairment of goodwill and intangible assets includes the comparison of the recoverable 
amount of each CGU to which goodwill and other intangible assets have been allocated with its carrying value and 
updated at each reporting date and whenever there are indications of impairment. 

The table below analyses the carrying amount of goodwill allocated to each CGU. 

Motor 

Home 

Rescue and other personal lines 

Commercial 

Total 

2019 
£m 

129.6 

45.8 

28.7 

10.1 

214.2 

2018
£m

128.1

45.8

28.7

10.1

212.7

There is no goodwill impairment for the year ended 31 December 2019 (2018: £nil). 

The recoverable amount is the higher of the CGU fair value less the costs to sell and its value-in-use. Value-in-use is the 
present value of expected future cash flows from the CGU. Fair value is the estimated amount that could be obtained 
from the sale of the CGU in an arm’s length transaction between knowledgeable and willing parties. 

The recoverable amounts of all CGUs were based on the value-in-use test, using the Group’s strategic plan. The long-
term growth rates have been based on gross domestic product rates adjusted for inflation. The risk discount rates 
incorporate observable market long-term government bond yields and average industry betas adjusted for an 
appropriate risk premium based on independent analysis. 

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – CONTINUED 

17. Goodwill and other intangible assets continued 

The table below details the recoverable amounts in excess of carrying value for the CGUs where goodwill and other 
intangible assets are held. Sensitivity information is included to enhance user understanding of the influence of key 
assumptions. Following the annual impairment review, no reasonable possible change in these key assumptions would 
have resulted in an impairment of goodwill and other intangible assets. 

CGU 

Motor 

Home 

Rescue and other personal lines 

Commercial 

Note: 

Assumptions

Sensitivity: Impact on recoverable amount of a:

Terminal
growth
 rate
%

Pre-tax
 discount
 rate
%

3.0

3.0

3.0

3.0

11.4

11.4

11.4

11.4

Recoverable
amount in 
excess
of carrying
value
£m

889.9

753.4

606.9

376.5

1% decrease in 
terminal 
growth 
rate 
£m 

1% increase in 
pre-tax 
discount 
rate 
£m 

1% decrease
in forecast
pre-tax
profit1
£m

(237.1) 

(79.6) 

(59.6) 

(73.1) 

(324.9) 

(108.8) 

(80.9) 

(89.0) 

(30.6)

(10.2)

(7.2)

(7.8)

1.  Reflects a 1% decrease in the profit for each year of the strategic plan, which is five years. 

18. Property, plant and equipment 

Cost 

At 1 January 2018 

Additions 

Disposals 

At 31 December 2018 

Additions 

Disposals 

At 31 December 2019 

Accumulated depreciation and impairment 

At 1 January 2018 

Depreciation charge for the year 

Disposals 

At 31 December 2018 

Depreciation charge for the year 

Disposals 

At 31 December 2019 

Carrying amount 

At 31 December 2019 

At 31 December 2018 

Freehold land 
and buildings 
£m 

Other 
equipment 
£m 

79.8 

– 

– 

79.8 

– 

– 

203.6 

13.3 

(31.9) 

185.0 

11.9 

(7.7) 

Total
£m

283.4

13.3

(31.9)

264.8

11.9

(7.7)

79.8 

189.2 

269.0

4.2 

1.1 

– 

5.3 

1.1 

– 

6.4 

104.8 

30.0 

(31.5) 

103.3 

23.5 

(7.6) 

119.2 

109.0

31.1

(31.5)

108.6

24.6

(7.6)

125.6

73.4 

74.5 

70.0 

81.7 

143.4

156.2

The Group is satisfied that the aggregate fair value of property, plant and equipment is not less than its carrying value. 

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19. Right-of-use assets 

Cost 

At 1 January 2018 

Additions 

Disposals 

At 31 December 2018 

Additions 

Disposals 

At 31 December 2019 

Accumulated depreciation and impairment 

At 1 January 2018 

Depreciation charge for the year 

Disposals 

At 31 December 2018 

Depreciation charge for the year 

Disposals 

At 31 December 2019 

Carrying amount 

At 31 December 2019 

At 31 December 2018 

Note: 

Property
£m

Motor 
vehicles 
£m 

IT 
equipment 
£m 

199.0

6.6

(1.6)

204.0

5.9

–

209.9

50.2

9.9

(1.6)

58.5

10.2

–

68.7

141.2

145.5

13.5 

3.2 

(2.7) 

14.0 

4.3 

(4.3) 

14.0 

5.5 

4.0 

(2.5) 

7.0 

3.8 

(4.1) 

6.7 

7.3 

7.0 

1.2 

– 

– 

1.2 

– 

– 

1.2 

0.1 

0.2 

– 

0.3 

0.2 

– 

0.5 

0.7 

0.9 

Total
£m

213.7

9.8

(4.3)

219.2

10.2

(4.3)

225.1

55.8

14.1

(4.1)

65.8

14.2

(4.1)

75.9

149.2

153.4

1.  The right-of-use assets has been recognised in the current year due to the adoption of IFRS 16 ‘Leases’. For further details on the first-

time adoption of IFRS 16 ‘Leases’, see note 44. 

20. Investment property 

At 1 January 

Additions at cost 

(Decrease) / increase in fair value during the year 

Disposals 

At 31 December 

Note: 

2019 
£m 

322.1 

– 

(6.2) 

(24.2) 

291.7 

2018
£m

309.3

0.1

12.7

–

322.1

1.  The cost included in the carrying value at 31 December 2019 is £222.9 million (2018: £252.5 million). 

The investment properties are measured at fair value derived from valuation work carried out at the balance sheet date 
by independent property valuers. 

The valuation conforms to international valuation standards. The fair value was determined using a methodology based 
on recent market transactions for similar properties, which have been adjusted for the specific characteristics of each 
property within the portfolio. This approach to valuation is consistent with the methodology used in the year ended  
31 December 2018. 

Lease agreements with tenants are drawn up in line with local practice and the Group has no exposure to leases that 
include contingent rents. 

21. Subsidiaries 

The principal subsidiary undertakings of the Group, over which it exercises 100% voting power, are shown below. Their 
capital consists of Ordinary Shares which are unlisted. All subsidiaries (a full list of which is included in note 2 of the 
Parent Company’s financial statements) are included in the Group’s consolidated financial statements. 

Name of subsidiary 

Company 
registration 
number 

Place of incorporation 
and operation 

Principal activity 

DL Insurance Services Limited 

03001989 

United Kingdom 

Management services 

U K Insurance Limited 

01179980 

United Kingdom 

General insurance 

The Group did not acquire or dispose of any subsidiaries in the years ended 31 December 2019 and 31 December 2018. 

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – CONTINUED 

22. Reinsurance assets 

Reinsurers’ share of general insurance liabilities 

Impairment provision1 

Total excluding reinsurers’ unearned premium reserves 

Reinsurers’ unearned premium reserve 

Total 

Note: 

Notes 

34 

35 

2019 
£m 

1,190.1 

(40.5) 

1,149.6 

101.7 

1,251.3 

2018
£m

1,159.9

(54.7)

1,105.2

103.5

1,208.7

1. 

Impairment provision relates to reinsurance debtors, allowing for the risk that reinsurance assets may not be collected, or where the 
reinsurer’s credit rating has been significantly downgraded and may have difficulty in meeting its obligations. 

Movements in reinsurance asset impairment provision 

At 1 January 

Additional provision 

Release to income statement 

At 31 December  

23. Deferred acquisition costs 

At 1 January 

Additions 

Recognised in the income statement 

At 31 December 

Note: 

2019 
£m 

(54.7) 

(4.2) 

18.4 

(40.5) 

2019 
£m 

170.4 

366.8 

(361.0) 

176.2 

2018
£m

(59.9)

(7.5)

12.7

(54.7)

20181
£m
restated

185.0

385.2

(399.8)

170.4

1.  Results for the year ended 31 December 2018 have been restated to reflect the fully retrospective adoption of IFRS 16 ‘Leases’, see note 44. 

24. Insurance and other receivables 

Receivables arising from insurance contracts: 

Due from policyholders 

Impairment provision of policyholder receivables 

Due from agents, brokers and intermediaries 

Impairment provision of agent, broker and intermediary receivables 

Amounts due from reinsurers1 

Other debtors 

Total 

Note: 

2019 
£m 

2018
£m

684.8 

740.4

(1.0) 

111.5 

(0.2) 

10.1 

41.3 

(0.9)

82.9

(0.5)

13.5

40.5

846.5 

875.9

1.  Amounts due from reinsurers have previously been reported in other debtors. Comparative data for the year ended 31 December 2018 

has been re-presented accordingly. 

Movement in impairment provisions during the year 

At 1 January 2019 

Additional provision 

Released to income statement 

At 31 December 2019 

Policyholders 
£m 

Agents, 
 brokers and 
intermediaries 
£m 

0.9 

14.9 

(14.8) 

1.0 

0.5 

0.2 

(0.5) 

0.2 

Total
£m

1.4

15.1

(15.3)

1.2

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DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019  
 
 
 
 
 
 
 
 
 
 
 
 
 
25. Prepayments, accrued income and other assets 

Prepayments 

Accrued income and other assets 

Total 

Note: 

2019 
£m 

99.2 

21.0 

120.2 

20181
£m
restated

99.0

25.5

124.5

1.  Results for the year ended 31 December 2018 have been restated to reflect the fully retrospective adoption of IFRS 16 ‘Leases’, see note 44. 

26. Derivative financial instruments 

Derivative assets 

At fair value through the income statement: 

Foreign exchange contracts (forwards) 

Designated as hedging instruments: 

Foreign exchange contracts (forwards)1 

Interest rate swaps 

Total 

Derivative liabilities 

At fair value through the income statement: 

Foreign exchange contracts (forwards) 

Designated as hedging instruments: 

Foreign exchange contracts (forwards)1 

Interest rate swaps 

Total 

Note: 

1.  Cash flow hedges in relation to supplier payments. 

27. Retirement benefit obligations 

Defined contribution scheme 

2019 
£m 

2018
£m

112.1 

19.2

0.4 

9.0 

121.5 

1.4

27.6

48.2

10.1 

20.6

0.2 

20.2 

30.5 

–

5.3

25.9

The pension charge in respect of the defined contribution scheme for the year ended 31 December 2019 was £25.5 
million (20181: £22.7 million).  

Defined benefit scheme 

The Group’s defined benefit pension scheme was closed in 2003 although the Group remains the sponsoring employer 
for obligations to current and deferred pensioners based on qualifying years’ service and final salaries. The defined 
benefit scheme is legally separated from the Group with Trustees who are required by law to act in the interests of the 
scheme and of all the relevant stakeholders. The Trustees of the pension scheme are responsible for the investment 
policy with regard to the assets of the scheme.  

The trustee invests in the scheme’s assets in an appropriate mix of return seeking assets and liability matching assets to 
better match the assets to future pension obligations. The main risks impacting funding levels are interest rates, 
changes in inflation expectations and the performance of the absolute return bond fund. The split of scheme assets is 
shown below. The matching assets are invested in liability-driven investment strategies, primarily UK gilts and index-
linked gilt funds, but also including some leveraged gilt funds and interest rate and inflation swap funds. These are used 
to reducing the scheme’s inflation and duration risks against its liabilities. 

The weighted average duration of the defined benefit obligations at 31 December 2019 is 20 years (2018: 20 years) using 
accounting assumptions. 

Note: 

1.  For the year ended 31 December 2018, an amount of £6.0 million has been reclassified from pension costs to wages and salaries. 

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – CONTINUED 

27. Retirement benefit obligations continued 

The table below sets out the principal assumptions used in determining the defined benefit scheme obligations. 

Rate of increase in pension payment 

Rate of increase of deferred pensions 

Discount rate 

Inflation rate 

2019 
% 

2.1 

2.1 

2.0 

3.0 

2018
%

2.2

2.2

2.9

3.3

No assumption has been made for salary growth as there are no obligations in the scheme that are linked to future 
increases in salaries. 

Post-retirement mortality assumptions 

Life expectancy at age 60 now: 

Males 

Females 

Life expectancy at age 60 in 20 years’ time: 

Males 

Females 

The table below analyses the fair value of the scheme assets by type of asset. 

Index-linked bonds 

Government bonds 

Liquidity fund1 

Absolute return bond fund2 

Other 

Total 

2019 

2018

87.1 

88.8 

88.9 

90.7 

2019 
£m 

28.1 

29.1 

2.5 

40.2 

0.1 

100.0 

87.3

89.0

89.1

90.9

2018
£m

30.4

24.9

0.8

39.4

0.1

95.6

Notes: 
1.  The liquidity fund is an investment in an open-ended fund incorporated in the Republic of Ireland which targets capital stability and 
income in the UK. It is invested in short-term fixed income and variable rate securities (such as Treasury Bills) listed or traded on one 
or more recognised exchange. 

2.  The absolute return bond fund is an investment in an open-ended fund incorporated in Luxembourg which targets positive returns in 
all market conditions. It is invested in short-term fixed income asset classes and seeks additional returns via a range of additional 
investments including certificate of deposits, rates and global currencies. 

All UK debt instruments have quoted prices in active markets. The absolute return bond fund holds bonds  
that, rather than being traded on exchange, are traded through agents, brokers or investment banks matching buyers 
and sellers. 

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Movement in net pension surplus  

At 1 January 2018 

Income statement: 

Net interest income / (cost)1 

Administration costs 

Prior service costs2 

Settlement3 

Statement of comprehensive income: 

Remeasurement losses 

Return on plan assets excluding amounts included in the net 
interest on the defined benefit asset 

Actuarial gains of defined benefit scheme 

Gains from change in demographic assumptions 

Gains from change in financial assumptions 

Benefits paid 

At 31 December 2018 

Income statement: 

Net interest income / (cost)1 

Administration costs 

Statement of comprehensive income: 

Remeasurement losses 

Return on plan assets excluding amounts included in the net 
interest on the defined benefit asset 

Actuarial gains of defined benefit scheme 

Experience gains 

Gains from change in demographic assumptions 

Gains from change in financial assumptions 

Benefits paid 

At 31 December 2019 

Notes: 

Fair value of 
defined benefit 
scheme assets 
£m 

Present value of 
defined benefit 
scheme 
obligations 
£m 

Net pension 
surplus
£m

101.7 

(87.3) 

14.4

2.4 

(0.2) 

– 

(2.4) 

(2.1) 

– 

(0.2) 

2.4 

0.3

(0.2)

(0.2)

–

(3.5) 

– 

(3.5)

– 

– 

(2.4) 

95.6 

2.7 

(0.5) 

0.4 

5.8 

2.4 

(78.6) 

(2.2) 

– 

4.4 

– 

– 

– 

– 

(2.2) 

100.0 

0.4 

0.8 

(12.9) 

2.2 

(90.3) 

0.4

5.8

–

17.0

0.5

(0.5)

4.4

0.4

0.8

(12.9)

–

9.7

1.  The net interest income / (cost) in the income statement has been included under other operating expenses. 
2.  This resulted from the outcome of a court case ruling in October 2018 involving the Lloyds Bank pension schemes, which led to a  

one-off increase in liabilities for UK pension schemes more widely. 

3.  A number of historical annuity policies held by the scheme were transferred to individual members during 2018. 

The table below details the history of the scheme for the current and prior years. 

Present value of defined benefit scheme obligations 

Fair value of defined benefit scheme assets 

Net surplus 

Experience adjustment gains on scheme liabilities 

Return on plan assets excluding amounts included in 
the net interest on the defined benefit asset 

2019
£m

(90.3)

100.0

9.7

0.4

4.4

2018
£m

(78.6)

95.6

17.0

–

2017 
£m 

(87.3) 

101.7 

14.4 

1.5 

(3.5)

1.0 

2016 
£m 

(90.5) 

102.5 

12.0 

1.2 

13.7 

2015
£m

(72.0)

85.1

13.1

1.2

(1.9)

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – CONTINUED 

27. Retirement benefit obligations continued 

Sensitivity analysis 

The sensitivity analysis has been calculated by valuing the pension scheme liabilities using the amended assumptions 
shown in the table below and keeping the remaining assumptions the same as disclosed in the table above, except in 
the case of the inflation sensitivity where other assumptions that depend on assumed inflation have also been 
amended correspondingly. The pension cost has been determined allowing for the estimated impact on the scheme’s 
assets. The sensitivity to discount rates is based on a movements in credit spreads, rather than gilt yields, which are 
hedged in the scheme’s assets. The selection of these movements to illustrate the sensitivity of the defined benefit 
obligation to key assumptions should be viewed as illustrative, rather than providing a view on the likely size of any 
change. 

Discount rate 

0.25% increase in discount rate 

0.25% decrease in discount rate 

Inflation rate 

0.25% increase in inflation rate 

0.25% decrease in inflation rate 

Life expectancy 

1-year increase in life expectancy 

1-year decrease in life expectancy 

Impact on pension cost 

Impact on present value
of defined benefit
scheme obligations

2019
£m

(0.1)

0.1

–

–

0.1

(0.1)

2018 
£m 

(0.2) 

0.1 

– 

– 

0.1 

(0.1) 

2019 
£m 

(4.5) 

4.5 

2.3 

(2.3) 

3.2 

(3.2) 

2018
£m

(3.9)

3.9

2.0

(2.0)

2.7

(2.7)

The most recent funding valuation of the Group’s defined benefit scheme was carried out as at 1 October 2017. This 
showed an excess of assets over liabilities. The Group agreed with the Trustees to make contributions of up to £1.5 
million per annum in 2019, 2020 and 2021 in the event that a deficit subsequently emerges on the anniversary of the 
funding valuation date. 

At the date of signing these financial statements, no contributions are expected to be payable in 2020 (2019: £nil). 

28. Financial investments 

AFS debt securities 

Corporate 

Supranational 

Local government 

Sovereign 

Total 

HTM debt securities 

Corporate 

Total debt securities 

Total debt securities 

Fixed interest rate1 

Floating interest rate 

Total 

Loans and receivables 

Infrastructure debt 

Commercial real estate loans 

Total 

Note:  

2019 
 £m 

2018
£m

3,925.6 

3,916.0

31.3 

29.2 

99.5 

43.2

29.5

156.9

4,085.6 

4,145.6

104.0 

4,189.6 

101.0

4,246.6

4,166.5 

23.1 

4,211.1

35.5

4,189.6 

4,246.6

278.1 

205.7 

289.6

201.6

4,673.4 

4,737.8

1.  The Group swaps a fixed interest rate for a floating rate of interest on its US dollar and Euro and a small amount of its sterling 

corporate debt securities by entering into interest rate derivatives. The hedged amount at 31 December 2019 was £955.8 million (2018: 
£1,206.1 million). 

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29. Cash and cash equivalents and borrowings 

Cash at bank and in hand 

Short-term deposits with credit institutions1 

Cash and cash equivalents 

Bank overdrafts2 

Cash and bank overdrafts3 

Notes: 

2019  
£m 

223.1 

725.5 

948.6 

(52.3) 

896.3 

2018
£m

157.4

997.0

1,154.4

(62.0)

1,092.4

1.  This represents money market funds. 
2.  Bank overdrafts represent short-term timing differences between transactions posted in the records of the Group and transactions 

flowing through the accounts at the bank. 

3.  Cash and bank overdrafts disclosure note is included for the purposes of the consolidated cash flow statement. 

The effective interest rate on short-term deposits with credit institutions for the year ended 31 December 2019 was 
0.79% (2018: 0.58%) and average maturity was 10 days (2018: 10 days). 

30. Share capital 

Issued and fully paid: equity shares 

Ordinary Shares of 1010/11 pence each1 

Note: 

2019
Number
millions

2018 
Number 
millions 

2019 
£m 

2018
£m

1,375

1,375 

150.0 

150.0

1.  The shares have full voting dividend and capital distribution rights (including wind up) attached to them; these do not confer any 

rights of redemption. 

Employee trust shares 

The Group satisfies share-based payments under the Group’s share plans primarily through shares purchased in the 
market and held by employee share trusts. 

At 31 December 2019, 8,445,670 Ordinary Shares (2018: 10,432,376 Ordinary Shares) were owned by the employee share 
trusts with a cost of £30.2 million (2018: £35.2 million). These Ordinary Shares are carried at cost and at 31 December 2019 
had a market value of £26.4 million (2018: £33.2 million). 

31. Other reserves 

Movements in the AFS investments revaluation reserve 

At 1 January 

Revaluation during the year – gross 

Revaluation during the year – tax 

Realised gains – gross 

Realised gains – tax 

At 31 December 

Capital reserves 

Capital contribution reserve1 

Capital redemption reserve2 

Total 

Notes: 

2019 
£m 

(36.8) 

118.1 

(20.1) 

(16.5) 

2.8 

47.5 

2018
£m

80.2

(121.4)

20.6

(19.5)

3.3

(36.8)

2019 
£m 

100.0 

1,350.0 

1,450.0 

2018
£m

100.0

1,350.0

1,450.0

1.  Arose on the cancellation of a debt payable to a shareholder. 
2.  Arose on the reduction of nominal value of each share in issue with a corresponding transfer to capital redemption reserve. 

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – CONTINUED 

32. Tier 1 notes 

Tier 1 notes 

2019 
£m 

346.5 

2018
£m

346.5

On 7 December 2017, the Group issued £350 million of fixed rate perpetual Tier 1 notes with a coupon rate of 4.75% per 
annum. 

The Group has an optional redemption date of 7 December 2027. If the notes are not repaid on that date, a fixed rate of 
interest per annum will be reset. The notes are direct, unsecured and subordinated obligations of the issuer ranking pari 
passu and without any preference amongst themselves. 

The Tier 1 notes are treated as a separate category within equity and the coupon payments are recognised outside of 
the profit after tax result and directly in shareholders’ equity. 

The Group has the option to cancel the coupon payment; this becomes mandatory if the Solvency condition1 is not met 
at the time of or following coupon payment, non-compliance with the SCR, non-compliance with the minimum capital 
requirement, where the Group has insufficient distributable reserves or where the relevant regulator requires the 
coupon payment to be cancelled. 

Note: 

1.  All payments shall be conditional upon the Group being solvent at the time of payment and immediately after payment. The Issuer 

will be solvent if (i) it is able to pay its debts owed to senior creditors as they fall due and (ii) its assets exceed its liabilities. 

33. Subordinated liabilities 

Subordinated guaranteed dated notes  

2019 
£m 

259.0 

2018
£m

259.5

The subordinated guaranteed dated notes with a nominal value of £500 million were issued on 27 April 2012 at a fixed 
rate of 9.25%. On the same date, the Group also entered into a 10-year designated hedging instrument to exchange the 
fixed rate of interest for a floating rate of 3-month LIBOR plus a spread of 706 basis points which was credit value 
adjusted to 707 basis points with effect from 29 July 2013. 

On 8 December 2017, the Group repurchased £250 million nominal value of the subordinated guaranteed dated notes for a 
purchase price of £330.1 million including accrued interest of £2.7 million and associated transaction costs of £0.6 million. 

The remaining notes, with a nominal value of £250 million, have a redemption date of 27 April 2042 with the option to 
repay the notes on 27 April 2022. If the notes are not repaid on that date, the rate of interest will be reset at a rate of the 
6-month LIBOR plus 7.91%. 

The Group has the option, in certain circumstances, to defer interest payments on the notes but to date has not 
exercised this right. 

The notes are unsecured, subordinated obligations of the Group, and rank pari passu without any preference among 
themselves. In the event of a winding-up or of bankruptcy, they are to be repaid only after the claims of all other senior 
creditors have been met. 

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DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019  
 
 
 
 
Five years later 

Six years later 

Seven years later 

Eight years later 

Nine years later 

Current estimate of 
cumulative claims 

Cumulative 
payments to date 

Gross liability 
recognised in 
balance sheet 

2009 and prior 

Claims handling 
provision 

Total 

34. Insurance liabilities 

Insurance liabilities 

Gross insurance liabilities 

2019 
£m 

2018
£m

3,819.6 

4,005.9

Accident year 

Estimate of ultimate 
gross claims costs: 

At end of accident 
year 

2010 
£m 

2011 
£m 

2012 
£m 

2013
£m

2014
£m

2015
£m

2016
£m

2017 
£m 

2018 
£m 

2019
£m 

Total
£m

3,941.7 

2,698.1  2,372.7  2,184.0 2,094.5

2,118.1

2,157.7

2,217.3 

2,300.1 

2,110.4

One year later 

Two years later 

(117.1) 

(99.1) 

(99.3) 

(163.3)

(117.6)

20.7

(30.0)

(94.6) 

(118.9)

(153.0)

(38.4)

(143.5)

Three years later 

(50.3) 

(89.3) 

(49.3)

(21.0)

(144.9)

(116.2) 

(103.1) 

(62.3) 

(86.7)

(53.3)

(82.8)

Four years later 

(105.5) 

(60.9) 

(62.4)

(22.9)

(50.2)

(51.6)

(102.1)

(50.8)

(27.4)

(9.9)

(79.2)

(36.2)

(23.8)

(57.7) 

(25.9) 

(50.0) 

(17.6) 

(17.8) 

(21.2) 

(60.3) 

(25.1) 

(27.9) 

3,400.7 

2,219.5 

1,892.1 

1,712.1

1,830.1

1,859.3

1,934.9

1,998.0  2,237.8 

2,110.4

(3,327.6) 

(2,179.5)  (1,870.8)

(1,674.9)

(1,648.1)

(1,610.1)

(1,621.3)

(1,577.8) 

(1,631.1)  (1,086.6)

73.1 

40.0 

21.3 

37.2

182.0

249.2

313.6

420.2 

606.7 

1,023.8

2,967.1

774.3

78.2

3,819.6

Net insurance liabilities 

Accident year 

Estimate of ultimate 
net claims costs: 

At end of accident 
year 

2010 
£m 

2011 
£m 

2012 
£m 

2013
£m

2014
£m

2015
£m

2016
£m

2017 
£m 

2018 
£m 

2019
£m

Total
£m

3,902.0  2,644.4 

2,271.8  2,093.9

1,971.0

1,926.7

1,922.2

2,016.9 

2,125.9 

1,941.2

One year later 

(125.2) 

(131.5) 

(146.7)

(123.6)

Two years later 

(120.4) 

(82.1) 

(107.8)

(134.4)

(29.7)

(42.0)

Three years later 

(44.0) 

(76.5) 

(35.6)

(27.8)

(100.7)

Four years later 

(93.6) 

(48.7) 

Five years later 

Six years later 

(52.3) 

(43.9) 

(37.3) 

(37.0) 

Seven years later 

(24.8) 

(20.4) 

Eight years later 

(17.4) 

(23.0) 

Nine years later 

(17.1) 

(41.3)

(52.5)

(64.3)

(38.9)

(17.7)

(11.6)

(54.2)

(30.4)

(14.6)

(18.9)

(38.2)

(43.7)

(67.0)

(77.8)

(30.4)

(24.1)

(41.4) 

(79.7) 

(65.3) 

Current estimate of 
cumulative claims 

Cumulative 
payments to date 

Net liability 
recognised in 
balance sheet 

2009 and prior 

Claims handling 
provision 

Total 

3,363.3 

2,187.9 

1,870.9 

1,687.2

1,704.8

1,727.4

1,821.4

1,871.9  2,084.5 

1,941.2

(3,312.2) 

(2,155.9) 

(1,853.2)

(1,656.3)

(1,629.9)

(1,599.6)

(1,619.5)

(1,572.0)  (1,630.2)  (1,086.4)

51.1 

32.0 

17.7 

30.9

74.9

127.8

201.9

299.9 

454.3 

854.8

2,145.3

446.5

78.2

2,670.0

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – CONTINUED 

34. Insurance liabilities continued 

Movements in gross and net insurance liabilities 

Claims reported 

Incurred but not reported 

Claims handling provision 

At 1 January 2018 

Cash paid for claims settled in the year1 (restated) 

Increase / (decrease) in liabilities2: 

Arising from current-year claims1 (restated) 

Arising from prior-year claims 

At 31 December 2018 

Claims reported 

Incurred but not reported2 

Claims handling provision 

At 31 December 2018 

Cash paid for claims settled in the year 

Increase / (decrease) in liabilities: 

Arising from current-year claims 

Arising from prior-year claims 

At 31 December 2019 

Claims reported 

Incurred but not reported 

Claims handling provision 

At 31 December 2019  

Notes: 

Gross1 
£m 

Reinsurance 
£m 

Net1
£m

2,261.2

804.0

79.3

3,144.5

(2,154.9)

(742.5) 

(338.7) 

– 

(1,081.2) 

31.1 

(174.2) 

119.1 

2,315.5

(404.4)

(1,105.2) 

2,900.7

(809.8) 

(295.4) 

– 

2,191.2

629.5

80.0

(1,105.2) 

2,900.7

25.3 

(2,078.3)

(169.2) 

99.5 

(1,149.6) 

(829.3) 

(320.3) 

– 

2,142.1

(294.5)

2,670.0

2,086.7

505.1

78.2

3,003.7 

1,142.7 

79.3 

4,225.7 

(2,186.0) 

2,489.7 

(523.5) 

4,005.9 

3,001.0 

924.9 

80.0 

4,005.9 

(2,103.6) 

2,311.3 

(394.0) 

3,819.6 

2,916.0 

825.4 

78.2 

3,819.6 

(1,149.6) 

2,670.0

1.  Results for the year ended 31 December 2018 have been restated to reflect the fully retrospective adoption of IFRS 16 ‘Leases’, see note 44. 
2.  Included within the incurred but not reported claims provision as at 31 December 2018 was a £55 million net provision decrease (£175 

million gross provision decrease) for an assumed change in the Ogden discount rate from minus 0.75% to 0%. 

Movement in prior-year net claims liabilities by operating segment 

Motor 

Home 

Rescue and other personal lines 

Commercial 

Total 

2019 
£m 

2018
£m

(180.5) 

(276.3)

(41.4) 

(7.6) 

(65.0) 

(32.6)

(16.1)

(79.4)

(294.5) 

(404.4)

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Analysis of outstanding PPO claims provisions on a discounted and an undiscounted basis  

The Group settles some large bodily injury claims as PPOs rather than lump sum payments. 

The table below analyses the outstanding PPO claims provisions on a discounted and an undiscounted basis at 31 
December 2019 and 31 December 2018. These represent the total cost of PPOs rather than any costs in excess of purely 
Ogden-based settlements. 

At 31 December 

Gross claims 

Approved PPO claims provisions 

Anticipated PPOs 

Total 

Reinsurance 

Approved PPO claims provisions 

Anticipated PPOs 

Total 

Net of reinsurance 

Approved PPO claims provisions 

Anticipated PPOs 

Total 

Discounted 
2019
£m

Undiscounted 
2019 
£m 

Discounted  
2018 
£m 

Undiscounted 
2018
£m

529.7

270.4

800.1

(277.2)

(185.6)

(462.8)

252.5

84.8

337.3

1,425.5 

716.8 

2,142.3 

(786.9) 

(529.1) 

(1,316.0) 

638.6 

187.7 

826.3 

516.2 

358.1 

874.3 

(268.6) 

(245.2) 

(513.8) 

247.6 

112.9 

360.5 

1,424.5

943.9

2,368.4

(784.5)

(701.1)

(1,485.6)

640.0

242.8

882.8

The provisions for PPOs have been categorised as either claims which have already been determined by the courts as 
PPOs (approved PPO claims provisions) or those expected to settle as PPOs in the future (anticipated PPOs). The Group 
has estimated the likelihood of large bodily injury claims settling as PPOs. The anticipated PPOs in the table above are 
based on historically-observed propensities adjusted for the assumed Ogden discount rate.  

In the majority of cases, the inflation agreed in the settlement is the Annual Survey of Hours and Earnings SOC 6115 
inflation published by the Office for National Statistics, for which the long-term rate is assumed to be 4% (2018: 4%). The 
Group has estimated a rate of interest used for the calculation of present values as 4% (2018: 4%), which results in a real 
discount rate of 0% (2018: 0%). The Group will continue to review the inflation and discount rates used to calculate these 
insurance reserves. 

35. Unearned premium reserve 

Movement in unearned premium reserve 

At 1 January 2018 

Written in the period 

Earned in the period 

At 31 December 2018 

Written in the period 

Earned in the period 

At 31 December 2019 

Gross 
£m 

Reinsurance 
£m 

1,600.3 

3,211.9 

(97.3) 

(223.4) 

Net
£m

1,503.0

2,988.5

(3,306.7) 

217.2 

(3,089.5)

1,505.5 

3,203.1 

(3,202.6) 

1,506.0 

(103.5) 

(215.9) 

217.7 

(101.7) 

1,402.0

2,987.2

(2,984.9)

1,404.3

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – CONTINUED 

36. Share-based payments 

The Group operates equity-settled, share-based compensation plans in the form of an LTIP, a Restricted Shares Plan, a 
DAIP and Direct Line Group Share Incentive Plans, including both the Free Share awards and a Buy-As-You-Earn Plan, 
details of which are set out below. All awards are to be satisfied using market purchased shares. 

Long-Term Incentive Plan 

Executive Directors and certain members of senior management are eligible to participate in the LTIP with awards 
granted in the form of nil-cost options. Under the plan, the shares vest at the end of a three-year period dependent 
upon the continued employment by the Group and also the Group achieving predefined performance conditions 
associated with TSR and RoTE. For awards since August 2017, the Directors are subject to an additional two-year holding 
period following the three-year vesting period. 

Awards were made in the year ended 31 December 2019 over 4.5 million Ordinary Shares with an estimated fair value of 
£14.4 million at the 2019 grant dates (2018: 3.9 million Ordinary Shares with an estimated fair value of £10.5 million). 

The estimated fair value of the LTIP share awards with market-based performance conditions was calculated using a 
Monte-Carlo simulation model. 

The table below details the inputs into the model. 

Weighted average assumptions during the year: 

Share price (pence) 

Exercise price (pence) 

Volatility of share price 

Average comparator volatility 

Expected life 

Risk-free rate 

2019 

2018

318 

0 

19% 

29% 

355

0

21%

30%

3 years 

0.5% 

3 years

0.9%

Expected volatility was determined by considering the actual volatility of the Group’s share price since its initial public 
offering and that of a group of listed UK insurance companies.  

Plan participants are entitled to receive additional shares in respect of dividends paid to shareholders over the vesting 
period. Therefore, no deduction has been made from the fair value of awards in respect of dividends. 

Expected life was based on the contractual life of the awards and adjusted based on management’s best estimate, for 
the effects of exercise restrictions and behavioural considerations. 

Restricted Shares Plan 

The purpose of the Restricted Shares Plan is to facilitate the wider participation in Group share-based awards to eligible 
employees. These awards can be granted in the form of a nil-cost option at any time during the year, generally have no 
performance criteria, and vest over periods ranging between one and three years from the date of the grant, subject to 
continued employment. During the year awards were made over 0.2 million Ordinary Shares (2018: 0.5 million Ordinary 
Shares) with an estimated fair value of £0.7 million (2018: £1.6 million) using the market value at the date of grant.  

Deferred Annual Incentive Plan  

To incentivise delivery of performance over a one-year operating cycle, Executive Directors and certain members of 
senior management are eligible for awards under the AIP, of which at least 40% is granted in the form of a nil-cost 
option under the DAIP with the remainder being settled in cash following year-end. During the year awards were made 
over 1.3 million Ordinary Shares (2018: 1.3 million Ordinary Shares) under this plan with an estimated fair value of £4.5 
million (2018: £4.9 million) using the market value at the date of grant. 

The awards outstanding at 31 December 2019 have no performance criteria attached; there is a requirement that the 
employee remains in employment with the Group for three years from the date of grant. 

Direct Line Group Share Incentive Plans: Free Share awards 

In early 2018, the Group offered all eligible employees a Free Share award granting 133 Ordinary Shares free of charge to 
celebrate the Group’s fifth anniversary in October 2017 of its launch on the London Stock Exchange. These awards have 
no performance criteria attached and vest on the third anniversary of the award grant date, subject to completion of 
three years, continuing employment. The Group initially granted 1.4 million Ordinary Shares with an estimated fair value 
of £5.4 million using the market value at the date of grant. 

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204 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019  
 
 
 
 
Direct Line Group Share Incentive Plans: Buy-As-You-Earn Plan 

The Buy-As-You-Earn Plan entitles employees to purchase shares from pre-tax pay for between £10 and £150 per month 
and receive one matching share for every two shares purchased. 

In the year ended 31 December 2019, matching share awards were granted over 0.5 million Ordinary Shares (2018: 0.4 
million Ordinary Shares) with an estimated fair value of £1.6 million (2018: £1.5 million). The fair value of each matching 
share award is estimated using the market value at the date of grant. 

Under the plan, the shares vest at the end of a three-year period dependent upon the continued employment with the 
Group together with continued ownership of the associated purchased shares up to the point of vesting. 

Movement in total share awards 

At 1 January 

Granted during the year1 

Forfeited during the year 

Exercised during the year 

At 31 December 

Exercisable at 31 December 

Note: 

Number of share awards

2019 
millions 

2018
millions

21.3 

8.0 

(3.0) 

(4.7) 

21.6 

1.6 

20.2

9.2

(2.7)

(5.4)

21.3

1.5

1. 

In accordance with the rules of the LTIP and DAIP award plans, additional awards of 1.5 million shares were granted during the year 
ended 31 December 2019 (2018: 1.7 million) in respect of the equivalent dividend. 

In respect of the outstanding options at 31 December 2019, the weighted average remaining contractual life is 1.57 years 
(2018: 1.58 years). No share awards expired during the year (2018: nil). 

The weighted average share price for awards exercised during the year ended 31 December 2019 was £3.29 (2018: £3.58). 

The Group recognised total expenses in the year ended 31 December 2019 of £18.4 million (2018: £21.0 million) relating to 
equity-settled share-based compensation plans. 

Further information on share-based payments, in respect of Executive Directors, is provided in the Directors’ 
remuneration report. 

37. Provisions 

Movement in provisions during the year 

At 1 January 2019 

Additional provision 

Utilisation of provision 

Released to income statement 

At 31 December 2019 

Regulatory
levies
 £m

Restructuring 
£m 

35.6

57.5

(53.1)

–

40.0

3.4 

4.2 

(0.7) 

(4.4) 

2.5 

Other 
£m 

33.8 

31.2 

(23.0) 

(10.2) 

31.8 

Total
£m

72.8

92.9

(76.8)

(14.6)

74.3

Of the above, £nil (2018: £nil) is due to be settled outside of 12 months. 

Regulatory levies provisions include undiscounted balances held for MIB, FSCS and other insurance levies where the 
Group is charged in the following year. 

Restructuring provisions include balances held in respect of various property dilapidations and a number of small 
restructuring programmes within the Group, none of which are individually significant. 

Other provisions primarily include balances held in respect of staff bonuses and reward. 

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – CONTINUED 

38. Trade and other payables, including insurance payables 

Trade creditors and accruals 

Other taxes 

Other creditors 

Due to reinsurers 

Due to agents, brokers and intermediaries 

Deferred income 

Due to insurance companies 

Total 

39. Notes to the consolidated cash flow statement 

Profit for the year 

Adjustments for: 

Investment return 

Instalment income 

Finance costs 

Defined benefit pension scheme – net interest charge 

Equity-settled share-based payment charge 

Tax charge 

Depreciation and amortisation charge 

Impairment of property, plant and equipment, goodwill and intangible assets 

Impairment provision movements on reinsurance contracts 

Gain on sale on assets held for sale 

Loss on sale of property, plant and equipment and ROU assets 

Prepayments2 

2019 
£m 

224.2 

101.3 

95.3 

43.7 

9.7 

2.9 

1.0 

2018
£m

227.7

100.0

89.1

47.4

11.9

4.7

0.5

478.1 

481.3

2019 
£m 

419.9 

(134.6) 

(114.0) 

26.0 

– 

18.4 

89.8 

77.5 

1.3 

(14.1) 

– 

0.3 

(0.2) 

20181,2
£m
restated

472.0

(154.6)

(119.9)

25.9

0.1

21.0

108.5

90.4

1.5

(5.2)

(9.6)

0.3

10.5

Operating cash flows before movements in working capital 

370.3 

440.9

Movements in working capital: 

Net decrease in net insurance liabilities including reinsurance assets, unearned premium 
reserves and deferred acquisition costs 

Net decrease in insurance and other receivables 

Net decrease in accrued income and other assets 

Net decrease in trade and other payables, including insurance payables and provisions 

Cash generated from operations 

Taxes paid 

Cash flow hedges 

Net cash generated from operating activities before investment of insurance assets 

Interest received 

Rental income received from investment property 

Purchase of investment property 

Proceeds on disposal of investment property 

Proceeds on disposal / maturity of AFS debt securities 

Proceeds from maturity of HTM debt securities 

Advances made for commercial real estate loans 

Repayments of infrastructure debt and commercial real estate loans 

Purchase of AFS debt securities 

Purchase of HTM debt securities 

Cash generated from investment of insurance assets 

Notes: 

(220.1) 

29.4 

4.5 

(1.7) 

182.4 

(95.8) 

1.6 

88.2 

280.7 

16.2 

– 

24.2 

(325.0)

105.3

7.9

(103.9)

125.2

(102.5)

0.8

23.5

303.6

15.9

(0.1)

–

1,886.4 

2,159.2

– 

(32.3) 

40.6 

2.5

(59.3)

49.2

(1,838.8) 

(2,002.9)

(3.1) 

373.9 

–

468.1

1.  Results for the year ended 31 December 2018 have been restated to reflect the fully retrospective adoption of IFRS 16 ‘Leases’, see note 44. 
2.  Presentational amendments includes ‘Prepayments’ previously presented in ‘Net decrease / (increase) in prepayments and accrued 
income and other assets’ are now presented separately in the ‘Operating cash flows before movements in working capital’. The 
comparative data for year ended 31 December 2018 has been re-presented accordingly. 

206   DIRECT LINE GROUP aNNUAL REPORT & ACCOUNTS 2019 
206 

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The table below details changes in liabilities arising from the Group’s financing activities. 

Subordinated liabilities 

Interest rate swaps1

At 1 January 

Interest paid on subordinated liabilities  

Interest rate swap cash settlement 

Lease cash flows 

Interest on lease payments 

Financing cash flows 

Net lease additions 

Amortisation of arrangement costs and 
discount on issue of subordinated liabilities 

Accrued interest expense on subordinated 
liabilities 

Unrealised gain on associated interest rate 
risk on hedged item 

Net accrued interest on interest rate swap 

Fair value movement in interest rate swap 

Non-cash changes 

At 31 December 

Note: 

2019
£m

167.3

–

–

(19.8)

6.7

(13.1)

10.2

–

–

–

–

–

Leases

2018
£m

170.1

–

–

(19.2)

6.7

(12.5)

9.7

–

–

–

–

–

2019
£m

(259.5)

23.1

–

–

–

23.1

–

(0.3)

2018 
£m 

(264.7) 

23.1 

– 

– 

– 

23.1 

– 

(0.4) 

(23.1)

(23.1) 

0.8

–

–

5.6 

– 

– 

10.2

164.4

9.7

167.3

(22.6)

(259.0)

(17.9) 

(259.5) 

2019 
£m 

9.0 

– 

(3.4) 

– 

– 

2018
£m

16.3

–

(5.8)

–

–

(3.4) 

(5.8)

– 

– 

– 

– 

– 

3.4 

3.4 

9.0 

–

–

–

–

(0.2)

(1.3)

(1.5)

9.0

1.  The interest rate swaps relate to the Group’s 10-year designated hedging instrument which exchanges the fixed rate of interest for a 
floating rate of 3-month LIBOR plus a spread of 706 basis points which was credit value adjusted to 707 basis points with effect from 
29 July 2013. 

40. Commitments and contingent liabilities 

The Group did not have any material commitments and contingent liabilities at 31 December 2019 (2018: none). 

41. Leases 

Operating lease commitments where the Group is the lessor 

The following table analyses future aggregate minimum lease payments receivable under non-cancellable operating 
leases in respect of property leased to third-party tenants. 

Within one year 

In the second to fifth years inclusive 

After five years 

Total 

Other leases disclosures 

2019 
£m 

13.8 

39.2 

69.1 

122.1 

2018
£m

14.5

42.9

70.4

127.8

Sublease income in respect of property right-of-use assets was £0.3 million during the year (2018: £0.3 million). Expenses 
relating to short-term and variable lease payments were not included in the measurement of lease liabilities as they 
were not significant. Total cash outflow in respect of leases for year ended 31 December 2019 was £20.1 million (2018: 
£19.5 million). 

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – CONTINUED 

42. Fair value 

Fair value hierarchy  

Fair value is the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction 
between market participants at the measurement date, regardless of whether that price is directly observable or 
estimated using another valuation technique. 

For disclosure purposes, fair value measurements are classified as level 1, 2 or 3 based on the degree to which fair value 
is observable: 

–  level 1 financial assets are measured in whole or in part by reference to published quotes in an active market. In an 
active market quoted prices are readily and regularly available from an exchange, dealer, broker, industry group, 
pricing service or regulatory agency and those prices represent actual and regularly occurring market transactions on 
an arm’s length basis. 

–  level 2 financial assets and liabilities are measured using a valuation technique based on assumptions that are 

supported by prices from observable current market transactions. These include AFS debt security assets for which 
pricing is obtained via pricing services, but where prices have not been determined in an active market, or financial 
assets with fair values based on broker quotes or assets that are valued using the Group’s own models whereby the 
majority of assumptions are market-observable. Derivatives are valued using broker quotes or appropriate valuation 
models. Model inputs include a range of factors which are deemed to be observable, including current market and 
contractual prices for underlying instruments, period to maturity, correlations, yield curves and volatility of underlying 
instruments. 

–  level 3 fair value measurements used for investment properties, HTM debt securities, infrastructure debt and 

commercial real estate loans are those derived from a valuation technique that includes inputs for the asset that are 
unobservable. 

Comparison of carrying value to fair value of financial instruments and assets carried at fair value 

The following table compares the carrying value and the fair value of financial instruments and other assets where the 
Group discloses a fair value. 

Carrying value
£m

Level 1
£m

Level 2 
£m 

Level 3 
£m 

Fair value
£m

At 31 December 2019 

Assets held at fair value: 

Investment property (note 20) 

Derivative assets (note 26) 

AFS debt securities (note 28) 

Other financial assets: 

HTM debt securities (note 28) 

Infrastructure debt (note 28) 

Commercial real estate loans (note 28) 

Total 

Liabilities held at fair value: 

Derivative liabilities (note 26) 

Other financial liabilities: 

Subordinated liabilities (note 33) 

Total 

At 31 December 2018 

Assets held at fair value: 

Investment property (note 20) 

Derivative assets (note 26) 

AFS debt securities (note 28) 

Other financial assets: 

HTM debt securities (note 28) 

Infrastructure debt (note 28) 

Commercial real estate loans (note 28) 

Total 

Liabilities held at fair value: 

Derivative liabilities (note 26) 

Other financial liabilities: 

Subordinated liabilities (note 33) 

Total 

291.7

121.5

4,085.6

104.0

278.1

205.7

–

–

– 

121.5 

99.5

3,986.1 

–

–

–

14.1 

– 

– 

5,086.6

99.5

4,121.7 

–

–

–

30.5 

297.8 

328.3 

30.5

259.0

289.5

Carrying
 value
£m

322.1

48.2

–

–

– 

48.2 

4,145.6

156.9

3,988.7 

101.0

289.6

201.6

5,108.1

25.9

259.5

285.4

–

–

–

13.9 

– 

– 

156.9

4,050.8 

–

–

–

25.9 

297.8 

323.7 

291.7 

– 

– 

94.0 

285.6 

203.0 

874.3 

– 

– 

– 

291.7

121.5

4,085.6

108.1

285.6

203.0

5,095.5

30.5

297.8

328.3

322.1 

– 

– 

87.4 

286.3 

201.6 

897.4 

– 

– 

– 

322.1

48.2

4,145.6

101.3

286.3

201.6

5,105.1

25.9

297.8

323.7

Level 1
£m

Level 2 
£m 

Level 3 
£m 

Fair value
£m

208   DIRECT LINE GROUP aNNUAL REPORT & ACCOUNTS 2019 
208 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Differences arise between carrying value and fair value where the measurement basis of the asset or liability is not fair 
value (e.g. assets and liabilities carried at amortised cost). Fair values of the following assets and liabilities approximate 
their carrying values: 

–  insurance and other receivables; 
–  cash and cash equivalents; 
–  borrowings; and 
–  trade and other payables, including insurance payables. 

The movements in assets held at fair value and classified as level 3 in the fair value hierarchy are within investment 
property and are analysed in note 20 along with further details on the Group’s valuation approach. A summary of 
realised and unrealised gains or losses in relation to investment property at fair value are presented in note 6. Sensitivity 
analysis in respect of investment property has been provided in note 3. No other level 3 assets are measured at fair value. 
There were no changes in the categorisation of assets between levels 1, 2 and 3 for assets and liabilities held by the 
Group since 31 December 2018. 

The table below shows the unobservable inputs used by the Group in the fair value measurement of its investment 
property. 

31 December 2019 

Fair value
£m

Valuation
technique

Unobservable 
input 

Range
(weighted average)

Investment property 

Note: 

287.71

Income 
capitalisation

Equivalent yield 

3.50 % - 6.88% 
(average 5%)

Estimated rental value 
per square foot 

£1.81 - £32.97 
(average £14.83)

1.  The methodology of valuation reflects commercial property held within U K Insurance Limited. 

The table below analyses the movement in assets classified as level 3 in the fair value hierarchy. 

At 1 January 2019 

Decrease in fair value in the period through profit or loss (notes 6 & 20) 

Disposals (notes 6 & 20) 

At 31 December 2019 

43. Related parties 

Investment
property
£m

322.1

(6.2)

(24.2)

291.7

Transactions between the Group’s subsidiary undertakings, which are related parties, have been eliminated on 
consolidation and accordingly are not disclosed. 

There were no sales and purchases of products and services to or from related parties in the year ended 31 December 
2019 (2018: £nil). 

Compensation of key management 

Short-term employee benefits 

Share-based payments 

Total 

2019 
£m 

11.6 

7.9 

19.5 

2018
£m

11.2

8.9

20.1

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – CONTINUED 

44. First-time adoption of IFRS 16 

The Group adopted IFRS 16 for the first time on 1 January 2019 as explained in note 1 to the consolidated financial 
statements. As a result, leased liabilities in respect of property, motor vehicles and IT equipment are now recognised on 
the balance sheet, along with corresponding right-of-use assets. The impact of the adoption of the new standard on the 
income statement has been to replace rental expenses with a depreciation charge and a finance cost in respect of the 
leased assets. An element of the depreciation charge is attributed to claims handling expenses, which are included in 
claims costs. 

The following tables reconcile the restated comparative financial statements to amounts previously presented under 
under IAS 17: 

Impact on the consolidated income statement for the year ended 31 December 2018 

Total income 

Insurance claims1 

Insurance claims recoverable from reinsurers 

Net insurance claims 

Commission expenses 

Operating expenses2 

Total expenses 

Operating profit 

Finance costs3 

Profit before tax 

Tax charge 

Profit for the period attributable to owners of the Company 

Earnings per share: 

Basic (pence) 

Diluted (pence) 

Notes: 

31 December 
2018 
£m 

IFRS 16 
first-time 
adoption 
£m 

31 December
2018
£m
 restated

3,436.1 

(1,966.9) 

55.1 

(1,911.8) 

(200.4) 

(722.2) 

(922.6) 

601.7 

(19.1) 

582.6 

(108.9) 

473.7 

33.5 

33.1 

– 

0.7 

– 

0.7 

– 

4.0 

4.0 

4.7 

(6.8) 

(2.1) 

0.4 

(1.7) 

(0.2) 

(0.2) 

3,436.1

(1,966.2)

55.1

(1,911.1)

(200.4)

(718.2)

(918.6)

606.4

(25.9)

580.5

(108.5)

472.0

33.3

32.9

1. 

In prior periods, the internal cost reallocation model reflected a portion of rental expenses relating to claims handling expense in 
insurance claims. Under IFRS 16 rental expenses were replaced with a lower depreciation charge in operating expenses, reducing the 
costs recharged to claims handling after reallocations. The prior period has been restated in respect of this to improve comparability 
with the current period. This adjustment is also reflected in note 8 and note 34. 

2.  Net operating expense impact of replacing rental expenses with a depreciation charge on right-of-use assets. 
3.  Interest expense recognised on unwinding of discounted lease liabilities. 

210   DIRECT LINE GROUP aNNUAL REPORT & ACCOUNTS 2019 
210 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019  
 
 
 
 
 
 
 
 
 
Impact on the consolidated statement of comprehensive income for the year ended 31 December 
2018 

Profit for the period 

Other comprehensive loss net of tax 

31 December 
2018 
£m 

IFRS 16 
first-time 
adoption 
£m 

31 December
2018
£m
 restated

473.7 

(114.2) 

(1.7) 

– 

472.0

(114.2)

Total comprehensive income for the period attributable to owners of the 
Company 

359.5 

(1.7) 

357.8

Impact on the consolidated balance sheet as at 1 January 2018 

Assets 

Right-of-use assets 

Deferred acquisition costs 

Prepayments, accrued income and other assets 

Equity 

Shareholders’ equity 

Liabilities 

Deferred tax 

Lease liabilities 

Impact on the consolidated balance sheet as at 31 December 2018 

Assets 

Right-of-use assets 

Deferred acquisition costs 

Prepayments, accrued income and other assets 

Equity 

Shareholders’ equity 

Liabilities 

Deferred tax 

Lease liabilities 

1 January 
2018 
£m 

IFRS 16 
first-time 
adoption 
£m 

– 

185.4 

146.2 

157.9 

(0.4) 

(3.2) 

1 January
2018
£m
 restated

157.9

185.0

143.0

2,715.1 

(13.2) 

2,701.9

31.1 

– 

(2.7) 

170.1 

28.4

170.1

31 December 
2018 
£m 

IFRS 16 
first-time 
adoption 
£m 

31 December
2018
£m
 restated

– 

171.0 

128.0 

153.4 

(0.6) 

(3.5) 

153.4

170.4

124.5

2,573.1 

(14.9) 

2,558.2

7.6 

– 

(3.1) 

167.3 

4.5

167.3

Impact on the consolidated cash flow statement year ended 31 December 2018 

Net cash generated from operating activities before investment of insurance 
assets 

Cash flows used in financing activities 

Finance costs 

Principal elements of lease payments 

31 December 
2018 
£m 

IFRS 16 
first-time 
adoption 
£m 

31 December
2018
£m
 restated

4.2 

19.3 

23.5

(19.3) 

– 

(6.8) 

(12.5) 

(26.1)

(12.5)

WWW.DIRECTLINEGROUP.CO.UK 

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GOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTWWW.DIRECTLINEGROUP.CO.UK 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PARENT COMPANY BALANCE SHEET 
As at 31 December 2019 

Assets 

Investment in subsidiary undertakings 

Other receivables 

Current tax assets 

Derivative financial instruments 

Financial investments 

Cash and cash equivalents 

Total assets 

Equity 

Shareholders’ equity 

Tier 1 notes 

Total equity 

Liabilities 

Subordinated liabilities 

Borrowings 

Derivative financial instruments 

Trade and other payables 

Deferred tax liabilities 

Current tax liabilities 

Total liabilities 

Total equity and liabilities 

Notes 

2019 
£m 

2018
£m

2 

3 

4 

5 

6 

7 

9 

10 

11 

5 

12 

4 

4 

3,137.4 

299.1 

3.5 

0.6 

85.0 

124.2 

3,119.0

548.3

–

1.4

5.1

236.1

3,649.8 

3,909.9

2,931.4 

346.5 

3,277.9 

3,205.8

346.5

3,552.3

253.4 

116.3 

0.6 

1.0 

0.6 

– 

253.0

100.7

1.4

1.7

0.6

0.2

371.9 

3,649.8 

357.6

3,909.9

The attached notes on pages 214 to 219 form an integral part of these separate financial statements. 

The profit for the year net of tax was £143.3 million (2018: £449.6 million). 

The financial statements were approved by the Board of Directors and authorised for issue on 2 March 2020.  
They were signed on its behalf by: 

TIM HARRIS 
CHIEF FINANCIAL OFFICER 

Direct Line Insurance Group plc 

Registration No. 02280426

212   DIRECT LINE GROUP aNNUAL REPORT & ACCOUNTS 2019 
212 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PARENT COMPANY STATEMENT OF COMPREHENSIVE INCOME  
For the year ended 31 December 2019 

Profit for the year 

Other comprehensive loss 

Items that may be reclassified subsequently to income statement: 

Loss on fair value through other comprehensive income investments 

Other comprehensive loss for the year net of tax 

2019 
£m 

143.3 

2018
£m

449.6

– 

– 

(0.1)

(0.1)

Total comprehensive income for the year attributable to owners of the Company 

143.3 

449.5

PARENT COMPANY STATEMENT OF CHANGES IN EQUITY 
For the year ended 31 December 2019 

Balance at 1 January 2018 

Total comprehensive income for  
the year 

Dividends paid 

Credit to equity for equity-settled 
share-based payments 

Shares distributed by employee trusts 

Share
capital
£m

150.0

Capital
 reserves
£m

1,450.0

–

–

–

–

–

–

–

–

Balance at 31 December 2018 

150.0

1,450.0

Total comprehensive income for  
the year 

Dividends and appropriations paid 
(note 13) 

Credit to equity for equity-settled 
share-based payments 

Shares distributed by employee trusts 

–

–

–

–

–

–

–

–

Balance at 31 December 2019 

150.0

1,450.0

Fair value
through other 
comprehensive 
income
revaluation
 reserve
£m

Share-based
 payment
reserve
£m

Retained
 earnings
£m

Shareholders’ 
 equity 
£m 

Tier 1
notes
£m

Total
equity
£m

(3.2)

0.1

1,660.6

3,257.5 

346.5 3,604.0

–

–

21.0

(18.4)

(0.6)

–

–

18.4

(15.4)

2.4

(0.1)

449.6

(503.8)

–

–

449.5 

(503.8) 

21.0 

(18.4) 

–

–

–

–

449.5

(503.8)

21.0

(18.4)

1,606.4

3,205.8 

346.5

3,552.3

143.3

143.3 

(420.7)

(420.7) 

–

–

18.4 

(15.4) 

–

–

–

–

143.3

(420.7)

18.4

(15.4)

1,329.0

2,931.4 

346.5 3,277.9

–

–

–

–

–

–

–

–

–

The attached notes on pages 214 to 219 form an integral part of these separate financial statements. 

WWW.DIRECTLINEGROUP.CO.UK 

213 
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GOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTWWW.DIRECTLINEGROUP.CO.UK 
 
 
 
 
 
 
 
 
 
NOTES TO THE PARENT COMPANY FINANCIAL STATEMENTS 

1. Accounting policies 

1.1 Basis of preparation 

Direct Line Insurance Group plc, registered in England and Wales (company number 02280426), is the ultimate parent 
company of the Group. The principal activity of the Company is managing its investments in subsidiaries, providing 
loans to those subsidiaries, raising funds for the Group and the receipt and payment of dividends.  

The address of the Company’s registered office is Churchill Court, Westmoreland Road, Bromley, BR1 1DP, England.  

The Company’s financial statements are prepared on the historical cost basis except for financial investments and 
derivative financial investments, which are measured at fair value. 

In accordance with the exemption permitted under section 408 of the Companies Act 2006, the Company’s income 
statement and related notes have not been presented in these separate financial statements. 

The Company’s financial statements are prepared in accordance with Financial Reporting Standard FRS 101 ‘Reduced 
Disclosure Framework’. 

The Company has taken advantage of the following FRS 101 disclosure exemptions: 

–  FRS 101.8 (d): the requirements of IFRS 7 ‘Financial Instruments: Disclosures’ to make disclosures about financial 

instruments; 

–  FRS 101.8 (e): the disclosure requirements of IFRS13 ‘Fair Value Measurement’; 
–  FRS 101.8 (g): the requirements of paragraphs 10(d), 10(f), 16, 38A, 38B, 38C, 111 and 134 – 136 of IAS 1 ‘Presentation of 
Financial Statements’ to produce a cash flow statement and to make an explicit and unreserved statement of 
compliance with IFRSs; 

–  FRS 101.8 (h): the requirements of IAS 7 ‘Statements of Cash Flows’ to produce a cash flow statement and related 

notes; 

–  FRS 101.8 (i): the requirements of paragraphs 30 and 31 of IAS 8 ‘Accounting Policies, Changes in Accounting Estimates 

and Errors’ to include a list of new IFRSs that have been issued but that have yet to be applied; and 

–  FRS 101.8 (k): the requirements of IAS 24 ‘Related Party Disclosures’ to disclose related party transactions entered into 

between two or more members of a group, provided that any subsidiary which is party to a transaction is wholly 
owned by such a member. 

1.2 Investment in subsidiaries 

Investment in subsidiaries is stated at cost less any impairment. 

1.3 Dividend income 

Dividend income from investment in subsidiaries is recognised when the right to receive payment is established. 

1.4 Financial assets 

Financial assets are classified at initial recognition and subsequently measured at amortised cost or fair value through 
other comprehensive income. The classification of financial assets at initial recognition depends on the financial asset’s 
contractual cash flow characteristics and the Company’s business model for managing them. The Company initially 
measures a financial asset at its fair value plus, in the case of a financial asset not at fair value through profit or loss, 
transaction costs.  

Amortised cost  
Assets which are held to collect contractual cash flows, and with contractual terms which give rise to cash flows which 
are solely payments of principal and interest on the principal amount outstanding, are subsequently measured at 
amortised cost, unless designated as fair value through profit or loss. The Company’s financial assets at amortised cost 
include loans to subsidiary undertakings and cash and cash equivalents. Financial assets at amortised cost are 
subsequently measured using the effective interest method and are subject to impairment. Gains and losses are 
recognised in the income statement when the asset is derecognised, modified or impaired.  

Fair value through other comprehensive income  
Assets which are held both to collect contractual cash flows and to sell the financial asset, where the contractual terms 
of the asset give rise to cash flows which are solely payments of principal and interest on the principal amount 
outstanding, are measured at fair value through other comprehensive income, unless designated as fair value through 
profit or loss. The Company’s financial assets at fair value through the other comprehensive income relate to UK 
sovereign debt securities. Movements in the carrying amount are taken through other comprehensive income, except 
for gains or losses recognised in the income statement when the asset is derecognised, modified or impaired.  

214 

Financials v6.1 
214 

DIRECT LINE GROUP aNNUAL REPORT and ACCOUNTS 2019 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019  
 
Impairment 
On recognition of a financial asset measured at amortised cost or fair value through other comprehensive income, an 
expected credit loss allowance is recognised by multiplying the financial asset’s gross carrying amount by the 
probability of default multiplied by the loss given default.  

At each balance sheet date, the Company assesses on a forward-looking basis, whether there is objective evidence that 
an impairment loss on a financial asset or group of financial assets classified as held at amortised cost or fair value 
through other comprehensive income, is expected. This assessment depends on whether there has been a 
deterioration in the instrument’s credit quality since initial recognition. The Company measures the expected loss as the 
difference between the carrying amount of the asset or group of assets including the allowance for expected losses, and 
the present value of estimated future cash flows from the asset or group of assets, discounted at the effective interest 
rate of the instrument. The expected loss allowance is based on assumptions about risk of default and expected loss 
rates.  

The Company uses judgement in making these assumptions and selecting the inputs to the impairment calculation 
based on the credit quality and history of the financial asset or group of financial assets, as well as existing market 
conditions and forward-looking expectations. 

Impairment losses, including the expected credit allowance, are recognised in the income statement and the carrying 
amount of the financial asset or group of financial assets is reduced by establishing an allowance for the impairment 
losses. If in a subsequent period the amount of the expected impairment allowance reduces, and this can be ascribed to 
an event after the impairment was recognised, the previously recognised loss is reversed by adjusting the allowance. A 
financial asset is written off when there is no reasonable expectation of recovery. 

Hedge accounting  
The Company has utilised the transition for hedge accounting option in IFRS 9 to continue applying the hedge 
accounting requirements of IAS 39. 

WWW.DIRECTLINEGROUP.CO.UK 

215 
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GOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTWWW.DIRECTLINEGROUP.CO.UK 
 
 
 
 
NOTES TO THE PARENT COMPANY FINANCIAL STATEMENTS – CONTINUED 

2. Investment in subsidiary undertakings 

At 1 January 

Additional investment in subsidiary undertakings 

Impairment of investment in subsidiary undertakings 

At 31 December 

2019 
£m 

2018
£m

3,119.0 

3,099.1

18.4 

– 

20.9

(1.0)

3,137.4 

3,119.0

The subsidiary undertakings of the Company are set out in the table below. Their capital consists of Ordinary Shares 
which are unlisted. In all cases, the Company owns 100% of the Ordinary Shares, either directly or through its ownership 
of other subsidiaries, and exercises full control over their decision making. 

Name of subsidiary 

Directly held by the Company: 

Direct Line Group Limited1 

DL Insurance Services Limited1 

Company 
registration 
number 

Place of incorporation 
and operation 

Principal activity 

02811437  United Kingdom 

Intermediate holding company 

03001989  United Kingdom 

Management services 

Finsure Premium Finance Limited1 

01670887  United Kingdom 

Non-trading company 

Inter Group Insurance Services Limited1 

02762848  United Kingdom 

Dormant7 

UK Assistance Accident Repair Centres Limited1  02568507  United Kingdom 

Motor vehicle repair services 

UK Assistance Limited1 

02857232  United Kingdom 

Dormant7 

U K Insurance Business Solutions Limited1 

05196274  United Kingdom 

Insurance intermediary services 

U K Insurance Limited2,3 

01179980  United Kingdom 

General insurance 

Indirectly held by the Company: 

10-15 Livery Street, Birmingham UK Limited4 

JE109119 

Jersey 

Dormant8 

Churchill Insurance Company Limited1 

02258947  United Kingdom 

General insurance 

Direct Line Insurance Limited1 

01810801 

United Kingdom 

Dormant7 

DL Support Services India Private Limited5 

See 
footnote 5 

India 

Support and operational services 

DLG Legal Services Limited6 

DLG Pension Trustee Limited1 

Farmweb Limited1 

Green Flag Group Limited2 

Green Flag Holdings Limited1 

Green Flag Limited2 

08302561  United Kingdom 

Legal services 

08911044  United Kingdom 

03207393  United Kingdom 

Dormant7 

Dormant7 

02622895  United Kingdom 

Intermediate holding company 

03577191 

United Kingdom 

Intermediate holding company 

01003081  United Kingdom 

Breakdown recovery services 

Intergroup Assistance Services Limited1 

03315786  United Kingdom 

National Breakdown Recovery Club Limited1 

02479300  United Kingdom 

Dormant7 

Dormant7 

Nationwide Breakdown Recovery Services 
Limited1 

The National Insurance and Guarantee 
Corporation Limited1 

UKI Life Assurance Services Limited1 

03034263  United Kingdom 

00042133  United Kingdom 

Dormant7 

Dormant7 

01316805  United Kingdom 

Dormant7 

Notes: 

1.  Registered office at: Churchill Court, Westmoreland Road, Bromley, BR1 1DP. 
2.  Registered office at: The Wharf, Neville Street, Leeds, LS1 4AZ. 
3.  U K Insurance Limited has a branch in the Republic of South Africa. 
4.  Registered office at: 22 Grenville Street, St Helier, JE4 8PX, Jersey. 
5.  Registered office at: ESC House, 155, 1st & 2nd Floor, Okhla Industrial Area Phase-3, New Delhi, 110020, India. Company registration 

number: U74140DL2014FTC265567. 

6.  Registered office at: 42 The Headrow, Leeds, LS1 8HZ. 
7.  These entities have not been audited in accordance with the exemptions available for dormant entities under section 480 of the 

Companies Act 2006. 

8.  Under the Companies (Jersey) Law 1991, there is no requirement to file individual accounts and audit a private limited company. 

216   DIRECT LINE GROUP aNNUAL REPORT & ACCOUNTS 2019 
216 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019  
 
 
 
 
 
 
 
 
 
3. Other receivables 

Loans to subsidiary undertakings1 

Trade receivables due from subsidiary undertakings 

Other debtors 

Total 

Current 

Non-current 

Total 

Note: 

2019 
£m 

298.6 

– 

0.5 

299.1 

49.1 

250.0 

299.1 

2018
£m

531.9

15.1

1.3

548.3

48.3

500.0

548.3

1. 

Included in loans to subsidiary undertakings is a £500 million unsecured subordinated loan to U K Insurance Limited. The loan was 
advanced on 27 April 2012 at a fixed rate of 9.5% with a repayment date of 27 April 2042. On 28 February 2019, the Board of U K 
Insurance Limited passed a resolution to repay £250 million of subordinated loan and the repayment date was 7 March 2019. All loans 
are neither past due nor impaired. 

4. Current and deferred tax  

Per balance sheet: 

Current tax assets 

Current tax liabilities 

Deferred tax liabilities 

2019 
£m 

3.5 

– 

(0.6) 

2018
£m

–

(0.2)

(0.6)

The deferred tax liability of £0.6 million as at 1 January 2019 and 31 December 2019 is in respect of provisions and other 
temporary differences. There were no movements to the balance in the year.  

5. Derivative financial instruments1 

Derivative assets  

Designated as hedging instruments: 

Foreign exchange contracts2 

Total 

Derivative liabilities  

Designated as hedging instruments: 

Foreign exchange contracts2 

Total 

Notes: 

Notional
amount

2019
£m

Fair value 

2019 
£m 

Notional 
amount 

2018 
£m 

Fair value

2018
£m

18.2

18.2

18.2

18.2

0.6 

0.6 

0.6 

0.6 

18.5 

18.5 

18.5 

18.5 

1.4

1.4

1.4

1.4

1.  The derivative assets and liabilities are both classified as level 2 within the Group’s fair value hierarchy set out in note 42 of the 

consolidated financial statements. 

2.  The foreign exchange cash flow hedges have been entered into on behalf of the Group’s subsidiary companies. 

WWW.DIRECTLINEGROUP.CO.UK 

217 
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GOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTWWW.DIRECTLINEGROUP.CO.UK 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE PARENT COMPANY FINANCIAL STATEMENTS – CONTINUED 

6. Financial investments 

Fair value through other comprehensive income debt securities1 

Note: 

2019 
£m 

85.0 

2018
£m

5.1

1.  At 31 December 2019 the fair value through other comprehensive income debt securities are corporate debt securities of £79.9 million 

(2018: £nil) classified as level 2 and fixed interest UK sovereign debt of £5.1 million (2018: £5.1 million) classified as level 1 within the 
Group’s fair value hierarchy which is set out in note 42 of the consolidated financial statements. 

7. Cash and cash equivalents 

Cash at bank and in hand 

Short-term deposits with credit institutions1 

Total 

Note: 

1.  This represents money market funds. 

8. Share capital and capital reserves 

2019 
£m 

(0.2) 

124.4 

124.2 

2018
£m

0.1

236.0

236.1

Full details of the share capital and capital reserves of the Company are set out in notes 30 and 31 to the consolidated 
financial statements. 

9. Tier 1 notes 

Full details of the Tier 1 notes of the Company are set out in note 32 to the consolidated financial statements. 

10. Subordinated liabilities 

Subordinated guaranteed dated notes  

2019 
£m 

253.4 

2018
£m

253.0

The subordinated guaranteed dated notes with a nominal value of £500 million were issued on 27 April 2012 at a fixed 
rate of 9.25% and have a redemption date of 27 April 2042. The Company has the option to repay the notes on specific 
dates from 27 April 2022. If the notes are not repaid on 27 April 2022, the rate of interest will be reset at a rate of six-
month LIBOR plus 7.91%.  

On 8 December 2017, the Company repurchased £250 million nominal value of subordinated guaranteed dated notes 
for a purchase price of £330.1 million including accrued interest of £2.7 million and associated transaction costs of £0.6 
million. 

The Company has the option, in certain circumstances, to defer interest payments on the notes but to date has not 
exercised this right. 

The notes are unsecured, subordinated obligations of the Company, and rank pari passu without any preference among 
themselves. In the event of a winding up or insolvency, they are to be repaid only after the claims of all other senior 
creditors have been met. 

The notes are guaranteed by U K Insurance Limited, a principal subsidiary of the Company. 

The aggregate fair value of subordinated guaranteed dated notes at 31 December 2019 was £297.8 million (2018: £297.8 
million). 

11. Borrowings 

Loans from fellow subsidiaries within the Group¹ 

Note: 

2019 
£m 

116.3 

2018
£m

100.7

1. 

Included in the above is a loan of £84.4 million (2018: £73.0 million) from UK Assistance Accident Repair Centres Limited. All loans from 
fellow Group subsidiaries are repayable by 31 December 2024 and are subject to interest on outstanding balances based on the 
average three-month LIBOR rate. 

218   DIRECT LINE GROUP aNNUAL REPORT & ACCOUNTS 2019 
218 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019  
 
 
 
 
 
12. Trade and other payables 

Payables to third parties 

Total 

13. Dividends 

2019 
£m 

1.0 

1.0 

2018
£m

1.7

1.7

Full details of the dividends paid and proposed by the Company are set out in note 14 to the consolidated financial 
statements.  

14. Share-based payments 

Full details of share-based compensation plans are provided in note 36 to the consolidated financial statements. 

15. Risk management 

The risks faced by the Company, arising from its investment in subsidiaries, are considered to be the same as those in 
the operations of the Group. Details of the key risks and the steps taken to manage them are disclosed in note 3 to the 
consolidated financial statements. The Company also holds, on behalf of its subsidiaries, designated hedging 
instruments which relate to foreign currency supplier payments. 

16. Directors and key management remuneration 

The Directors and key management of the Group and the Company are the same. The aggregate emoluments of the 
Directors are set out in note 10 to the consolidated financial statements, the compensation for key management is set 
out in note 43 to the consolidated financial statements and the remuneration and pension benefits payable in respect 
of the highest paid Director are included in the Directors’ remuneration report in the Governance section of the Annual 
Report & Accounts. 

WWW.DIRECTLINEGROUP.CO.UK 

219 
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GOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTWWW.DIRECTLINEGROUP.CO.UK 
 
 
 
ADDITIONAL INFORMATION 

Corporate website 
The Group’s corporate website is 
www.directlinegroup.co.uk. It contains useful information 
for the Company’s investors and shareholders. For example, 
it includes press releases, details of forthcoming events, 
essential shareholder information, a dividend history, a 
financial calendar, and details of the Company’s AGM.  
You can also subscribe to email news alerts. 

Market 
The Company has a premium listing on the UK Listing 
Authority’s Official List. The Company’s Ordinary Shares 
(EPIC: DLG) are admitted to trading on the London  
Stock Exchange. 

Share ownership 

Share capital 

To access information, the website requires shareholders  
to quote their shareholder reference number. Shareholders 
can find this number on their share certificates. 

Shareholder warning 
Fraudsters use persuasive and high-pressure tactics to 
lure investors into scams. They may offer to sell shares that 
prove to be worthless or non-existent. Or they can offer to 
buy shares at an inflated price in return for you paying 
upfront. They promise high profits. However, if you buy or 
sell shares in this way, you will probably lose your money. 

How to avoid share fraud 

–  Remember that FCA-authorised firms are unlikely to 

contact you unexpectedly offering to buy or sell shares. 

–  Do not converse with them. Note the name of the 
person and firm contacting you, then end the call. 

–  To see if the person and firm contacting you are 

You can find details of the Company’s share capital in note 
30 to the consolidated financial statements. 

authorised by the FCA, check the Financial Services 
Register at www.fca.org.uk/register. 

–  Beware of fraudsters claiming to be from an authorised 

firm; copying its website; or giving you false contact details. 

–  If you want to phone the caller back, use the firm’s 

contact details listed on the Financial Services Register 
at www.fca.org.uk/register. 

–  If the firm does not have contact details on the Register 
or they tell you the details are out of date, call the FCA 
on 0800 111 6768. 

–  Search the list of unauthorised firms to avoid at 

www.fca.org.uk/consumers/unauthorised-firms-individuals. 

–  Remember that if you buy or sell shares from an 

unauthorised firm, you cannot access the Financial 
Ombudsman Service or Financial Services 
Compensation Scheme. 

–  Get independent financial and professional advice 

before handing over any money. 

–  If it sounds too good to be true, it probably is. 

Report a scam 

If fraudsters approach you, tell the FCA using the share 
fraud reporting form at www.fca.org.uk/consumers/report-
scam-unauthorised-firm. You can also find out more about 
investment scams on the same web page. 

You can call the FCA Consumer Helpline on 0800 111 6768. 

If you have already paid money to share fraudsters, call 
Action Fraud on 0300 123 2040. 

Dividends 

The Company pays its dividends in sterling to shareholders 
registered on its register of members at the relevant 
record date. 

Shareholders can arrange to receive their cash dividend 
payments in a bank or building society account by 
completing a dividend mandate form. This is available 
from the Company’s registrar, Computershare Investor 
Services Plc (“Registrar”), in the UK. You can find the 
Registrar’s contact details on page 230. Alternatively, 
shareholders can access their shareholdings online and 
download a dividend mandate form from the Investor 
Centre. You can find details of this below. 

Dividend Reinvestment Plan 

The Company offers a Dividend Reinvestment Plan.  
This enables shareholders to use their cash dividends  
to buy the Company’s Ordinary Shares in the market.  
You can find more details on the Company’s website. 

Shareholder enquiries 
Shareholders with queries about anything relating to  
their shares can contact our Registrar. 

Shareholders should notify the Registrar of any change  
in shareholding details, such as their address, as soon  
as possible. 

Shareholders can access their current shareholding details 
online at www.investorcentre.co.uk/directline. Investor 
Centre is a free-to-use, secure, self-service website that 
enables shareholders to manage their holdings online. 
The website allows shareholders to: 

–  check their holdings; 
–  update their records, including address and direct  

credit details; 

–  access all their securities in one portfolio by setting up  

a personal account; 

–  vote online; and 
–  register to receive electronic shareholder 

communications. 

220 
220 

DIRECT LINE GROUP aNNUAL REPORT & ACCOUNTS 2019 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 Tips on protecting your shares 
–  Keep all your certificates in a safe place. Alternatively, 
consider holding your shares in the UK’s electronic 
registration and settlement system for equity, called 
CREST, or via a nominee; 

–  Keep correspondence from the Registrar that shows 

your shareholder reference number in a safe place, and 
shred unwanted correspondence; 

–  Inform the Registrar as soon as you change your address; 
–  If you receive a letter from the Registrar regarding a 
change of address and you have not recently moved, 
contact them immediately; 

–  Find out when your dividends are paid and contact the 

Registrar if you do not receive them; 

–  Consider having your dividends paid direct into your 
bank account. You will need to complete a dividend 
mandate form and send it to the Registrar. This reduces 
the risk of cheques being stolen or lost in the post; 

–  If you change your bank account, inform the Registrar  

of your new account details immediately; 

–  If you are buying or selling shares, only deal with brokers 
registered in the UK or in your country of residence; and 

–  Be aware that the Company will never call you 

concerning investments. If you receive such a call from a 
person saying they represent the Group, please contact 
the Company Secretary immediately, by calling +44 
(0)1132 920 667. 

Electronic communications and voting 
The Group produces various communications. 
Shareholders can view these online, download them, or 
receive paper copies by contacting the Registrar. 

Shareholders, who register their email address with our 
Registrar, or at the Investor Centre, can receive emails 
with news on events, such as the AGM. They can also 
receive shareholder communications electronically, like 
the Annual Report & Accounts and Notice of Meeting. 

Dealing facilities 
Shareholders who wish to buy, sell or transfer their shares 
may do so through a stockbroker or a high street bank;  
or through the Registrar’s share-dealing facility. 

You can call or email the Registrar regarding its share-
dealing facility using this contact information: 

–  For telephone sales, call +44 (0)370 703 0084 between 
8.00 am and 6.00 pm, Monday to Friday, excluding 
public holidays, and 
–  For internet sales, go to 

www.investorcentre.co.uk/directline. You will need your 
shareholder reference number, as shown on your share 
certificate, or your welcome letter from the Chairman. 

Dividend tax allowance 
The dividend tax-free allowance is £2,000 across an 
individual’s entire share portfolio. Above this amount, 
individuals will pay tax on their dividend income. The  
rate of this tax depends on their income tax bracket  
and personal circumstances. The Company will continue 
providing registered shareholders with a confirmation of 
the dividends paid. Shareholders should include this with 
any other dividend income they receive when calculating 
and reporting total dividend income received to HMRC. 
The shareholder is responsible for including all dividend 
income when calculating tax requirements. If you have 
any tax queries, please contact your financial adviser. 

Financial calendar 

2020 

Date

03 March 

09 April 

14 April 

29 April 

06 May1 

14 May 

21 May 

04 August1 

13 August1 

14 August1 

20 August1 

11 September1 

10 November1 

Event

Preliminary Results 2019 
announcement 

‘Ex-dividend’ date for 2019 final 
dividend 

Record date for 2019 final dividend 

Final date for election under the 
Dividend Reinvestment plan 

Trading update for the first quarter 
of 2020 

Annual General Meeting 

Payment date for 2019 final dividend 

Half Year Report 2020 

‘Ex-dividend’ date for 2020 interim 
dividend 

Record date for 2020 interim 
dividend 

Final date for election under the 
Dividend Reinvestment plan 

Payment date for 2020 interim 
dividend 

Trading update for the third quarter 
of 2020 

Annual General Meeting 
The 2020 AGM will be held on 14 May 2020 at 11.00 am.  
All shareholders will receive a separate notice convening 
the AGM. This will explain the resolutions to be put to the 
meeting and include details regarding the venue and how 
to get there.  

The Articles of Association of the Company (marked up  
to show the amendments proposed at the AGM) and  
the letters of appointment of the Executive Directors,  
the Chairman and the NEDs are available for inspection  
at the Company’s registered office and at the offices of 
Allen & Overy LLP. 

Note: 

1.  These dates are subject to change. 

WWW.DIRECTLINEGROUP.CO.UK 

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GOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTWWW.DIRECTLINEGROUP.CO.UK 
GLOSSARY AND APPENDICES 

Term 

Definition and explanation 

Actuarial best estimate 
(“ABE”) 

The probability-weighted average of all future claims and cost scenarios. It is calculated using 
historical data, actuarial methods and judgement. A best estimate of reserves will therefore 
normally include no margin for optimism or, conversely, caution. 

Annual Incentive Plan 
(“AIP”) 

This incentivises the performance of Executive Directors and employees over a one-year 
operating cycle. It focuses on the short to medium-term elements of the Group’s strategic 
aims. 

Assets under 
management (“AUM”) 

This represents all assets management or administered by or on behalf of the Group, 
including those assets managed by third parties. 

Association of British 
Insurers (“ABI”) 

The trade body that represents the insurance and long-term savings industry in the UK. 

Available-for-sale (“AFS”) 
investment 

Available-for-sale investments are non-derivative financial assets that are designated as such, 
or are not classified as loans and receivables, held to maturity, or financial assets at fair value 
through profit or loss. 

Average written  
premium 

Bootstrapping 

The total written premium at inception divided by the number of policies. 

A statistical sampling technique used to estimate reserve variability around the Actuarial Best 
Estimate (“ABE”). Results produced from bootstrapping historical data are used to set and 
inform the level of margin incorporated in the Management Best Estimate (“MBE”). 

Buy-As-You-Earn Plan 

The HM Revenue & Customs approved Buy-As-You-Earn Share Incentive Plan gives all 
employees the opportunity to become shareholders in the Company. 

Capital 

The funds invested in the Group, including funds invested by shareholders and Tier 1 notes. In 
addition, subordinated liability in the Group’s balance sheet is classified as Tier 2 capital for 
Solvency II purposes. 

Claims frequency 

The number of claims divided by the number of policies per year. 

Claims handling 
provision (provision for 
losses and loss-
adjustment expense) 

Clawback 

Combined operating  
ratio 

Funds set aside by the Group to meet the estimated cost of settling claims and related 
expenses that the Group considers it will ultimately need to pay. 

The ability of the Company to claim repayment of paid amounts for equity-settled share-
based payments. 

The sum of the loss, commission and expense ratios. The ratio measures the amount of 
claims costs, commission and operating expenses, compared to net earned premium 
generated. A ratio of less than 100% indicates profitable underwriting. Normalised combined 
operating ratio adjusts loss and commission ratios for weather and changes to the Ogden 
discount rate. (See page 225 alternative performance measures.) 

Commission expenses  Payments to brokers, partners and price comparison websites for generating business. 

Commission ratio 

The ratio of commission expense divided by net earned premium. (See page 225 alternative 
performance measures.) 

Company 

Direct Line Insurance Group plc (the “Company”). 

Current-year attritional  
loss ratio 

The loss ratio for the current accident year, excluding the movement of claims reserves 
relating to previous accident years and claims relating to major weather events. (See page 
225 alternative performance measures.) 

Current-year combined 
operating ratio 

This is calculated using the combined operating ratio less movement in prior year reserves. 
(See page 225 alternative performance measures.) 

Current-year normalised 
operating profit 

This is calculated using the normalised operating profit adjusted for prior-year reserve 
movements. (See page 225 alternative performance measures.) 

Deferred Annual  
Incentive Plan (“DAIP”) 

For Executive Directors and certain members of senior management, at least 40% of the AIP 
award is deferred into shares typically vesting three years after grant. The remainder of the 
award is paid in cash following year-end. 

Direct own brands 

Direct own brands include Home and Motor under the Direct Line, Churchill, Darwin and 
Privilege brands, Rescue under the Green Flag brand and Commercial under the Direct Line 
for Business and Churchill brands. 

Earnings per share 

The amount of the Group’s profit after deduction of the Tier 1 coupon payments allocated to 
each Ordinary Share of the Company. 

Employee 
Representative Body 
(“ERB”) 

Expense ratio 

The forum that represents all employees, including when there is a legal requirement to 
consult employees. 

The ratio of operating expenses divided by net earned premium. (See page 225 alternative 
performance measures.) 

Finance costs 

The cost of servicing the Group’s external borrowings and including the interest on ROU 
assets. 

222 
2019 
222 

DIRECT LINE GROUP aNNUAL REPORT & ACCOUNTS 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019   
 
 
Term 

Definition and explanation 

Financial Conduct 
Authority (“FCA”) 

The independent body responsible for regulating the UK's financial services industry. 

Financial leverage ratio  Tier 1 notes and financial debt (subordinated guaranteed dated notes) as a percentage of 

total capital employed. 

Financial Reporting  
Council 

The UK's regulator for the accounting, audit and actuarial professions, promoting 
transparency and integrity in business. 

Gross written premium  The total premiums from contracts that were accepted during the period. 

Group 

Direct Line Insurance Group plc and its subsidiaries (“Direct Line Group” or the “Group”). 

Incremental borrowing 
rate (“IBR”) 

The rate of interest that a lessee would have to pay to borrow over a similar term and security, 
the funds necessary to obtain an asset of a similar value to the right-of-use asset in a similar 
economic environment. 

Incurred but not  
reported (“IBNR”) 

In-force policies 

Funds set aside to meet the cost of claims for accidents that have occurred but have not yet 
been reported to the Group. This includes an element of uplift on the value of claims 
reported. 

The number of policies on a given date that are active and against which the Group will pay, 
following a valid insurance claim. 

Insurance liabilities 

This comprises insurance claims reserves and claims handling provision, which the Group 
maintains to meet current and future claims. 

International 
Accounting Standards 
Board (“IASB”) 

A not-for-profit public interest organisation that is overseen by a monitoring board of public 
authorities. It develops IFRS standards that aim to make worldwide markets transparent, 
accountable and efficient. 

Investment income 
yield 

The income earned from the investment portfolio, recognised through the income statement 
during the period divided by the average assets under management (“AUM”). This excludes 
unrealised and realised gains and losses, impairments and fair value adjustments. The 
average AUM derives from the period’s opening and closing balances for the total Group. (See 
page 225 alternative performance measures.) 

Investment return 

The investment return earned from the investment portfolio, including unrealised and 
realised gains and losses, impairments and fair value adjustments. 

Investment return 
yield 

The investment return divided by the average AUM. The average AUM derives from the 
period’s opening and closing balances. (See page 225 alternative performance measures.) 

Long-Term Incentive  
Plan (“LTIP”) 

Awards made as nil-cost options or conditional share awards, which vest to the extent that 
performance conditions are satisfied after a period of at least three years. 

Loss ratio 

Malus 

Net insurance claims divided by net earned premium. (See page 225 alternative performance 
measures.) 

An arrangement that permits unvested remuneration awards to be forfeited, when the 
Company considers it appropriate. 

Management’s best 
estimate (“MBE”) 

These reserves are based on management’s best estimate, which includes a prudence 
margin that exceeds the internal ABE. 

Net asset value 

The difference between the Group’s total assets and total liabilities, calculated by subtracting 
total liabilities (including Tier 1 notes) from total assets. 

Net earned premium 

The element of gross earned premium less reinsurance premium ceded for the period where 
insurance cover has already been provided. 

Net insurance claims 

The cost of claims incurred in the period less any claims costs recovered under reinsurance 
contracts. It includes claims payments and movements in claims reserves. 

Net investment income  
yield 

This is calculated in the same way as investment income yield but includes the cost of 
hedging. (See page 225 alternative performance measures.) 

Net promoter score  
(“NPS”) 

This is an index that measures the willingness of customers to recommend products or 
services to others. It is used to gauge customers' overall experience with a product or service, 
and customers' loyalty to a brand. 

Ogden discount rate 

The discount rate set by the Lord Chancellor and used by courts to calculate lump sum 
awards in bodily injury cases. 

Operating expenses 

These are the expenses relating to business activities excluding restructuring and one-off 
costs. (See page 225 alternative performance measures.) 

Operating profit 

The pre-tax profit that the Group’s activities generate, including insurance and investment 
activity, but excluding finance costs, restructuring and one-off costs. Normalised operating 
profit is operating profit adjusted for weather and changes to the Ogden discount rate. (See 
page 226 alternative performance measures.) 

Own Risk and Solvency 
Assessment (“ORSA”) 

A forward-looking assessment of the Group’s risks and associated capital requirements, over 
the business planning period. 

Periodic payment order 
(“PPO”) 

These are claims payments as awarded under the Courts Act 2003. PPOs are used to settle 
some large personal injury claims. They generally provide a lump-sum award plus inflation-
linked annual payments to claimants who require long-term care. 

WWW.DIRECTLINEGROUP.CO.UK 

223
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GOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTWWW.DIRECTLINEGROUP.CO.UK 
 
 
GLOSSARY AND APPENDICES – CONTINUED 

Term 

Definition and explanation 

Prudential Regulation 
Authority (“PRA”) 

The PRA is a part of the Bank of England. It is responsible for regulating and supervising 
insurers and financial institutions in the UK. 

Reinsurance 

Contractual arrangements where the Group transfers part or all of the accepted insurance 
risk to another insurer. 

Reserves 

Funds that have been set aside to meet outstanding insurance claims and IBNR. 

Restructuring costs 

These are costs incurred in respect of the business activities where the Group has a 
constructive obligation to restructure its activities. 

Return on equity 

Return on tangible  
equity (“RoTE”) 

This is calculated by dividing the profit attributable to the owners of the Company after 
deduction of the Tier 1 coupon payments by average shareholders’ equity for the period. 

This is adjusted profit after tax divided by the Group’s average shareholders’ equity less 
goodwill and other intangible assets. Profit after tax is adjusted to exclude restructuring and 
one-off costs and to include the Tier 1 coupon payments. It is stated after charging tax using 
the UK standard rate of 19% and for 2018 it is stated after charging tax using the effective 
income tax rate of 18.7%. (See page 226 alternative performance measures.) 

Right-of-use (“ROU”)  
asset 

A lessee's right to use an asset over the life of a lease, calculated as the initial amount of the 
lease liability, plus any lease payments made to the lessor before the lease commencement 
date, plus any initial direct costs incurred, minus any lease incentives received. 

Solvency II 

The capital adequacy regime for the European insurance industry, which became effective 
on 1 January 2016. It establishes capital requirements and risk management standards.  
It comprises three pillars: Pillar I, which sets out capital requirements for an insurer; Pillar II, 
which focuses on systems of governance; and Pillar III, which deals with disclosure 
requirements. 

Solvency capital ratio  

The ratio of Solvency II own funds to the solvency capital requirement. 

Tangible equity 

This shows the equity excluding Tier 1 notes and intangible assets for comparability with 
companies who have not acquired businesses or capitalised intangible assets. (See page 226 
alternative performance measures). 

Tangible net assets per 
share 

This shows the equity excluding Tier 1 notes and intangible assets per share for comparability 
with companies who have not acquired businesses or capitalised intangible assets. (See page 
226 alternative performance measures). 

Total Shareholder 
Return (“TSR”) 

Underwriting result 
profit / (loss) 

Compares share price movement with reinvested dividends as a percentage of the  
share price. 

The profit or loss from operational activities, excluding investment return and other 
operating income. It is calculated as net earned premium less net insurance claims and total 
expenses, excluding restructuring and one-off costs. 

224  DIRECT LINE GROUP aNNUAL REPORT & ACCOUNTS 2019 
224 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019   
Appendix A – Alternative performance measures 
The Group has identified Alternative Performance Measures (“APMs”) in accordance with the European Securities and 
Markets Authority’s published Guidelines. The Group uses APMs to improve comparability of information between 
reporting periods and reporting segments, by adjusting for either uncontrollable or one-off costs which impact the IFRS 
measures, to aid the user of the Annual Report & Accounts in understanding the activity taking place across the Group. 
These APMs are contained within the main narrative sections of this document, outside of the financial statements and 
notes, and may not necessarily have standardised meanings for ease of comparability across peer organisations. 

Further information is presented below, defined in the glossary on pages 222 to 224 and reconciled to the most directly 
reconcilable line items in the financial statements and notes. Note 4 on page 182 of the consolidated financial 
statements presents a reconciliation of the Group’s business activities on a segmental basis to the consolidated income 
statement. All note references in the table below are to the notes to the consolidated financial statements on pages 158 
to 211. 

Closest 
equivalent 
IFRS measure 

Profit before 
tax 

Group APM 

Combined 
operating  
ratio 

Definition and / or reconciliation 

Rationale for APM 

Combined operating ratio is defined 
in the glossary on page 222 and 
reconciled in note 4 on page 182. 

Commission  
ratio 

Commission 
expense 

Current-year 
attritional loss 
ratio 

Net insurance 
claims 

Current-year 
combined 
operating ratio 

Profit before 
tax 

Current-year 
normalised 
operating profit 
ratio 

Expense ratio 

Profit before 
tax 

Total  
expenses 

Investment 
income yield 

Investment 
income 

Commission ratio is defined in the 
glossary on page 222 and is reconciled 
in note 4 on page 182. 

Current-year attritional loss ratio is 
defined in the glossary on page 222 
and is reconciled to the loss ratio 
(discussed below) on page 32. 

Current-year combined operating  
ratio is defined in the glossary on  
page 222 and is reconciled on 
page 32. 

Current-year normalised operating 
profit ratio is defined in the glossary 
on page 222 and reconciled on page 
227. 

Expense ratio is defined in the  
glossary on page 222 and is  
reconciled in note 4 on page 182. 

Investment income yield is defined in 
the glossary on page 223 and is 
reconciled on page 226. 

Investment 
return yield 

Investment 
return 

Investment return yield is defined in 
the glossary on page 223 and is 
reconciled on page 226. 

Loss ratio 

Net insurance 
claims 

Net investment 
income yield 

Investment 
income 

Loss ratio is defined in the glossary  
on page 223 and is reconciled in  
note 4 on page 182. 

Net investment income yield is  
defined in the glossary on page 223 
and is reconciled on page 226. 

Normalised 
combined 
operating 
ratio 

Profit before  
tax 

Combined operating ratio is defined 
in the glossary on page 222 and 
reconciled on page 227. 

Operating 
expenses 

Total 
expenses 

Operating expenses are defined in 
the glossary on page 223 and 
reconciled in note 4 on page 182. 

This is a measure of underwriting profitability 
and excludes non-insurance income, whereby 
a ratio of less than 100% represents an 
underwriting profit and a ratio of more than 
100% represents an underwriting loss. 

Expresses commission expense, in relation to 
net earned premium. 

Expresses claims performance in the current 
accident year in relation to net earned 
premium. 

This is a measure of underwriting profitability, 
excluding the effect of prior-year reserve 
movements. 

Expresses a relationship between current-year 
normalised operating profit and normalised 
operating profit.  

Expresses underwriting and policy expenses 
in relation to net earned premium. 

Expresses a relationship between the 
investment income and the associated 
opening and closing assets adjusted for 
portfolio hedging instruments. 

Expresses a relationship between the 
investment return and the associated opening 
and closing assets net of any associated 
liabilities. 

Expresses claims performance in relation to 
net earned premium. 

Expresses a relationship between the 
investment income and the associated 
opening and closing assets adjusted for 
portfolio hedging instruments. 

This is a measure of underwriting profitability 
excluding the effects of weather, Ogden 
discount rate changes and restructuring and 
one-off costs and excluding non-insurance 
income, whereby a ratio of less than 100% 
represents an underwriting profit and a ratio of 
more than 100% represents an underwriting loss.

This shows the expenses relating to business 
activities excluding restructuring and one-off costs.

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GOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTWWW.DIRECTLINEGROUP.CO.UK 
 
 
 
GLOSSARY AND APPENDICES – CONTINUED 

Appendix A – Alternative performance measures continued 

Group APM 

Operating  
profit 

Return on 
tangible  
equity 

Tangible  
equity 

Closest 
equivalent 
IFRS measure 

Profit before  
tax 

Return on 
equity 

Equity 

Definition and / or reconciliation 

Rationale for APM 

Operating profit is defined in the 
glossary on page 223 and reconciled 
in note 4 on page 182. 

This shows the underlying performance 
(before tax and excludes finance costs and 
restructuring and one-off costs) of the 
business activities. 

Return on tangible equity is defined  
in the glossary on page 224 and is 
reconciled on page 228. 

This shows performance against a measure of 
equity that is more easily comparable to that 
of other companies. 

Tangible equity is defined in the 
glossary on page 224 and is 
reconciled in note 16 on page 190. 

This shows the equity excluding Tier 1 notes 
and intangible assets for comparability with 
companies who have not acquired businesses 
or capitalised intangible assets. 

This shows the equity excluding Tier 1 notes 
and intangible assets per share for 
comparability with companies who have not 
acquired businesses or capitalised intangible 
assets. 

This shows underwriting performance 
calculated as net earned premium less net 
claims and operating expenses, excluding 
restructuring and one-off costs. 

Notes2 

6 

6 

6 

20 

28 

29 

29 

2019 
£m 

146.4 

(22.1) 

124.3 

10.3 

134.6 

322.1 

4,737.8 

1,154.4 

(62.0) 

11.8 

6,164.1 

291.7 

4,673.4 

948.6 

(52.3) 

81.8 

5,943.2 

6,053.7 

2.4% 

2.1% 

2.2% 

2018
£m

159.2

(30.8)

128.4

26.2

154.6

309.3

5,040.4

1,358.6

(54.1)

55.1

6,709.3

322.1

4,737.8

1,154.4

(62.0)

11.8

6,164.1

6,436.7

2.5%

2.0%

2.4%

Tangible net 
assets per  
share 

Net assets per 
share 

Tangible net assets per share is  
defined in the glossary on page 224 
and reconciled in note 16 on page 190. 

Underwriting 
profit 

Profit before 
tax 

Underwriting profit is defined in  
the glossary on page 224 and is 
reconciled in note 4 on page 182. 

Investment income and return yields1 

Investment income 
Hedging to a sterling floating rate basis3 

Net investment income 

Net realised and unrealised gains excluding hedging 

Investment return 

Opening investment property 

Opening financial investments 

Opening cash and cash equivalents 

Opening borrowings 
Opening derivatives asset4 

Opening investment holdings 

Closing investment property 

Closing financial investments 

Closing cash and cash equivalents 

Closing borrowings 
Closing derivatives asset4 

Closing investment holdings 

Average investment holdings 

Investment income yield 
Net investment income yield1 
Investment return yield  

Notes: 

1.  See glossary on page 223 for definitions. 
2.  See notes to the consolidated financial statements. 
3.  Includes net realised and unrealised gains / (losses) of derivatives in relation to AUM. 
4.  See footnote 1 on page 41 (Investment holdings). 

226  DIRECT LINE GROUP aNNUAL REPORT & ACCOUNTS 2019 
226 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Normalised combined operating ratio1 

Loss ratio 

Commission ratio 

Expense ratio 

Combined operating ratio 

Effect of weather 

Loss ratio 

Commission ratio 

Combined operating ratio normalised  
for weather 

Effect of Ogden discount rate 

Home
2019

46.8%

9.7%

23.8%

80.3%

7.2%

(0.6%)

Home
20182
 restated

Commercial
2019

Commercial 
20182 
 restated 

61.8%

9.4%

22.3%

93.5%

(2.1%)

0.2%

52.7%

18.5%

24.5%

95.7%

3.7%

–

51.8% 

18.9% 

24.7% 

95.4% 

2.3% 

– 

Total 
2019 

61.9% 

7.1% 

23.2% 

92.2% 

2.0% 

(0.1%) 

Total
20182
 restated

61.9%

6.5%

23.2%

91.6%

(0.1%)

–

86.9%

91.6%

99.4%

97.7% 

94.1% 

91.5%

Loss ratio 

–

–

(0.2%)

0.8% 

(0.6%) 

1.8%

Combined operating ratio normalised  
for weather and Ogden discount rate 

Notes: 

86.9%

91.6%

99.2%

98.5% 

93.5% 

93.3%

1.  See glossary on page 222 for definition. 
2.  Results for the year ended 31 December 2018 have been restated to reflect the fully retrospective adoption of IFRS 16 ‘Leases’, see note 

44 on pages 210 and 211. 

Normalised operating profit1 

Operating profit 

Effect of: 

Ogden discount rate 

Normalised weather – claims 

Normalised weather – profit share 

Normalised operating profit 

Prior-year adjustments 

Prior-year reserve movement 

Ogden discount rate 

Prior-year normalised operating profit 

Current-year normalised operating profit 

Current-year normalised operating profit ratio 

Notes: 

Total 
2019 
£m 

Total
20182
£m
 restated

546.9 

606.4

16.9 

(59.0) 

3.7 

508.5 

294.5 

16.9 

311.4 

197.1 

39% 

(54.8)

3.3

(1.2)

553.7

404.4

(51.4)

353.0

200.7

36%

1.  See glossary on page 223 for definition. 
2.  Results for the year ended 31 December 2018 have been restated to reflect the fully retrospective adoption of IFRS 16 ‘Leases’, see note 

44 on pages 210 and 211. 

Operating expenses1 

Operating expenses (including restructuring and one-off costs) 

Less restructuring and one-off costs 

Operating expenses 

Notes: 

Note2 

10 

10 

2019 
£m 

704.9 

(11.2) 

693.7 

20183
£m
 restated

718.2

–

718.2

1.  See glossary on page 223 for definition. 
2.  See notes to the consolidated financial statements. 
3.  Results for the year ended 31 December 2018 have been restated to reflect the fully retrospective adoption of IFRS 16 ‘Leases’, see note 

44 on pages 210 and 211. 

WWW.DIRECTLINEGROUP.CO.UK 

227
227 

GOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTWWW.DIRECTLINEGROUP.CO.UK 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GLOSSARY AND APPENDICES – CONTINUED 

Return on tangible equity1 

Profit before tax 

Add back: restructuring and one-off costs 

Coupon payments in respect of Tier 1 notes 

Adjusted profit before tax 

Tax charge 

Tax charge (using the 2019 UK standard tax rate of 19%) 

Adjusted profit after tax

Opening shareholders’ equity 

Opening goodwill and other intangible assets 

Opening shareholders’ tangible equity 

Closing shareholders’ equity 

Closing goodwill and other intangible assets 

Closing shareholders’ tangible equity 

Average shareholders’ tangible equity3 

Return on tangible equity 

Notes: 

2019 
£m 

509.7 

11.2 

(16.6) 

504.3 

– 

(95.8) 

408.5 

2,558.2 

(566.8) 

1,991.4 

2,643.6 

(702.5) 

1,941.1 

1,966.3 

20.8% 

20182
£m
restated

580.5

–

(16.6)

563.9

(108.5)

–

455.4

2,701.9

(471.1)

2,230.8

2,558.2

(566.8)

1,991.4

2,111.1

21.6%

1.  See glossary on page 224 for definition. 
2.  Results for the year ended 31 December 2018 have been restated to reflect the fully retrospective adoption of IFRS 16 ‘Leases’, see note 

44 on pages 210 and 211. 

3.  Mean average of opening and closing balances. 

228  DIRECT LINE GROUP aNNUAL REPORT & ACCOUNTS 2019 
228 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FORWARD-LOOKING STATEMENTS DISCLAIMER 

This Annual Report & Accounts has been prepared for, and 
only for, the members of the Company as a body, and no 
other persons. The Company, its Directors, employees, 
agents or advisers do not accept responsibility to any 
other person to whom this document is shown, or into 
whose hands it may come, and any such responsibility or 
liability is expressly disclaimed. 

Certain information contained in this document, including 
any information as to the Group’s strategy, plans or future 
financial or operating performance, constitutes “forward-
looking statements”. These forward-looking statements 
may be identified by the use of forward-looking 
terminology, including the terms “aims”, “ambition”, 
“anticipates”, “aspire”, “believes”, “continue”, “could”, 
“estimates”, “expects”, “guidance”, “intends”, “may”, 
“mission”, “outlook”, “over the medium term”, “plans”, 
“predicts”, “projects”, “propositions”, “seeks”, “should”, 
“strategy”, “targets” or “will” or, in each case, their negative 
or other variations or comparable terminology, or by 
discussions of strategy, plans, objectives, goals, future 
events or intentions. These forward-looking statements 
include all matters that are not historical facts. They 
appear in several places throughout this document and 
include statements regarding the intentions, beliefs or 
current expectations of the Directors concerning, among 
other things: the Group’s results of operations, financial 
condition, prospects, growth, strategies and the industry 
in which the Group operates. Examples of forward-looking 
statements include financial targets and guidance which 
are contained in this document specifically with respect to 
the return on tangible equity, solvency capital ratio, the 
Group’s combined operating ratio, percentage targets for 
current-year contribution to operating profit, prior-year 
reserve releases, cost reduction, reductions in expense and 
commission ratios, investment income yield, net realised 
and unrealised gains, capital expenditure and risk appetite 
range. By their nature, all forward-looking statements 
involve risk and uncertainties because they relate to 
events and depend on circumstances that may or may not 
occur in the future and/or are beyond the Group’s control. 

Forward-looking statements are not guaranteeing future 
performance. The Group’s actual results of operations, 
financial condition and the development of the business 
sector in which the Group operates may differ materially 
from those suggested by the forward-looking statements 
contained in this document; for example, directly or 
indirectly as a result of, but not limited to: 

–  United Kingdom (“UK”) domestic and global economic 

business conditions;  

–  the outcome of discussions between the UK and the 

European Union (“EU”) regarding the terms, following 
Brexit, of any future trading and other relationships 
between the UK and the EU;  

–  the terms of future trading and other relationships 

between the UK and other countries following Brexit;  

–  market-related risks such as fluctuations in interest 

rates and exchange rates;  

–  the policies and actions of regulatory authorities 

(including changes related to capital and solvency 
requirements or the Ogden discount rate or rates);  
–  the impact of competition, currency changes, inflation 

and deflation; 

–  the timing impact and other uncertainties of future 

acquisitions, disposals, partnership arrangements, joint 
ventures or combinations within relevant industries; and  

–  the impact of tax and other legislation and other 

regulation in the jurisdictions in which the Group and its 
affiliates operate. 

In addition, even if the Group’s actual results of 
operations, financial condition and the development 
of the business sector in which the Group operates are 
consistent with the forward-looking statements contained 
in this document, those results or developments may 
not be indicative of results or developments in 
subsequent periods. 

The forward-looking statements contained in this 
document reflect knowledge and information available as 
of the date of preparation of this document. The Group 
and the Directors expressly disclaim any obligations or 
undertaking to update or revise publicly any forward-
looking statements, whether because of new information, 
future events or otherwise, unless required to do so by 
applicable law or regulation. Nothing in this document 
constitutes or should be construed as a profit forecast. 

Neither the content of Direct Line Group’s website nor the 
content of any other website accessible from hyperlinks 
on the Group’s website is incorporated into, or forms part 
of, this document. 

WWW.DIRECTLINEGROUP.CO.UK 

229 
229

GOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTWWW.DIRECTLINEGROUP.CO.UK 
 
Principal banker 
The Royal Bank of Scotland Group plc 
280 Bishopsgate 
London 
EC2M 4RB 

Telephone: +44 (0)131 556 8555 
Website: www.rbs.com 

Corporate brokers 
Goldman Sachs International 
Peterborough Court 
133 Fleet Street 
London 
EC4A 2BB 

Telephone: +44 (0)20 7774 1000 
Website: www.goldmansachs.com 

Morgan Stanley & Co. International plc 
25 Cabot Square 
Canary Wharf 
London 
E14 4QA 

Telephone: +44 (0)20 7425 8000 
Website: www.morganstanley.com 

RBC Europe Ltd (trading as ‘RBC Capital Markets’) 
Riverbank House 
2 Swan Lane 
London 
EC4R 3BF 

Telephone: +44 (0)20 7489 1188 
Website: www.rbccm.com 

CONTACT INFORMATION 

Registered office 
Direct Line Insurance Group plc 
Churchill Court 
Westmoreland Road 
Bromley 
BR1 1DP 

Registered in England and Wales No. 02280426 
Company Secretary: Roger C Clifton 

Telephone: +44 (0)1132 920 667 
Website: www.directlinegroup.co.uk 

Registrars 
Computershare Investor Services Plc 
The Pavilions 
Bridgwater Road 
Bristol 
BS99 6ZZ 

Shareholder helpline: +44 (0)370 873 5880 
Shareholder fax: +44 (0)370 703 6101 
Telephone number for the hard of hearing: 
+44 (0)370 702 0005 
Website: www.computershare.com 

Investor Centre 
To find out more about Investor Centre, go to 
www.investorcentre.co.uk/directline 

Auditors 
Deloitte LLP 
Hill House 
1 Little New Street 
London 
EC4A 3TR 

Telephone: +44 (0)20 7936 3000 
Website: www.deloitte.com 

Legal advisers 
Allen & Overy LLP 
One Bishops Square 
London 
E1 6AD 

Telephone: +44 (0)20 3088 0000 
Website: www.allenovery.com 

Slaughter and May 
One Bunhill Row 
London 
EC1Y 8YY 

Telephone: +44 (0) 20 7600 1200 
Website: www.slaughterandmay.com 

230  DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019 
230 

DIRECT LINE GROUP ANNUAL REPORT & ACCOUNTS 2019  
 
This report is printed on mixed source paper 
which is FSC® certified (the standards for 
well-managed forests, considering 
environmental, social and economic issues). 

Designed and produced by Black Sun Plc

Printed by Pureprint Group

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Direct Line Insurance Group plc ©

Registered in England & Wales No. 02280426

Registered Office: Churchill Court, Westmoreland Road, Bromley, BR1 1DP