Denny's Corporation, a prominent player in the restaurant industry, has been operating franchised, full-service restaurant chains under the widely recognized Denny's and Keke's Breakfast Cafe brands across the United States and beyond. The company, with established operations in two segments, Denny's and Other, was formerly known as Advantica Restaurant Group, Inc. before rebranding as Denny's Corporation in July 2002. Established in 1953 and headquartered in Spartanburg, South Carolina, Denny's Corporation has managed to maintain its position as a leading full-service restaurant chain operator with unwavering consistency in quality and excellence.