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Denny's

denn · NASDAQ Consumer Cyclical
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Sector Consumer Cyclical
Industry Restaurants
Employees 10,000+
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FY2017 Annual Report · Denny's
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2017

ANNUAL REPORT

CEO LETTER

TO OUR SHAREHOLDERS,

Denny’s  achieved  its  seventh  consecutive  year  of  positive 
system-wide  same-store  sales  growth  in  2017,  overcoming 
another  choppy  year  for  the  restaurant  industry.  The 
continued  spread  between  restaurant  prices  and  grocery 
prices,  federal  income  tax  refund  delays,  holiday  shifts, 
hurricanes  and  lackluster  traffic  are  a  few  of  the  reasons 
often  cited  as  contributing  to  the  challenges  in  the  full 
service  dining  category.  Yet  the  relative  strength  of  our 
performance  against  key  industry  benchmarks  reflects  the 
momentum generated by our brand revitalization strategies. 
Adjusted  EBITDA*  and  Adjusted  Net  Income  per  Share*, 
our  key  profitability  metrics,  increased  2.3%  and  5.5%, 
respectively.
With approximately 67% of our  
system reflecting the new 
Heritage remodel image at the  
end of 2017, we are just crossing  
into the middle stages of our  
brand revitalization. As we  
pursue our goal of becoming a  
$3 billion brand by the end of 
the current decade, we will  
continue to execute against the 
following four strategic pillars:

67%

OF OUR SYSTEM  
CURRENTLY REFLECTS  
THE NEW HERITAGE 
REMODEL IMAGE

REVITALIZATION PILLARS

I.  DELIVER A DIFFERENTIATED AND RELEVANT BRAND 
IN ORDER TO ACHIEVE CONSISTENT SAME-STORE 
SALES GROWTH.

Ongoing enhancements to our food, service and atmosphere 
continue to deliver an improved and differentiated guest 
experience.  As  a  result,  we  have  achieved  positive  system-
wide  same-store  sales  in  17  of  the  last  19  quarters.  One  of 
our  most  important  initiatives  in  2017  was  the  launch  of 
our  new  Denny’s  On  Demand  platform,  which  addresses 
guests’  expectations  for  greater  convenience  by  offering 
web  and  mobile  ordering  and  payment  options  for  pick-up  
or  delivery.  While  still  in  the  early  stages  of  executing  on 
this  new  platform,  we  are  encouraged  by  the  growth  in 
our  off-premises  sales  transactions.  These  transactions  are 
highly incremental, over-index at the Dinner and Late Night 
dayparts and skew toward a younger demographic. 

With  approximately  50%  of  the  domestic  system  actively 
engaged  with  one  or  more  delivery  service  options,  we 
anticipate continued long-term growth in off-premises sales 
with an expanding base of restaurants offering delivery.

We continually evolve our menu to meet guests’ expectations 
for better, more craveable products. In fact, we have changed 
or improved more than 70% of our core menu entrées over 
the  last  five  years.  Our  Heritage  remodel  program  further 
reinforces  the  enhancements  we  are  making  to  our  food 
and  service  with  dramatic  improvements  in  our  dining 
atmosphere. We completed an additional 250 remodels this 
past year, including 247 at franchised restaurants, and expect 
that approximately 80% of the system will be upgraded to the 
new image by the end of 2018. With many brand-enhancing 
strategies remaining in addition to our remodel efforts, we 
should benefit from a significant revitalization tailwind over 
the next few years.

II.  CONSISTENTLY OPERATE GREAT RESTAURANTS  

WITH THE PRIMARY GOAL OF BEING IN THE UPPER 
QUARTILE OF GUEST SATISFACTION SCORES FOR  
ALL FULL SERVICE BRANDS.

We remain focused on progressively evolving our field training 
and  coaching  initiatives  not  only  to  serve  our  franchise 
system as a model franchisor, but also to better enable our 
operations  teams  to  achieve  their  goal  of  delivering  higher 
quality products with a more consistent service experience. 
Our  Pride  Review  Program  and  Breakthrough  Training 
approach  work  together,  allowing  us  to  assess,  coach  and 
better  equip  each  restaurant  team  to  consistently  execute 
our operating standards. Overall guest satisfaction scores 
continue  to  achieve  new  record  high  levels.  While  we  are 
encouraged by the substantial progress our team has made, 
we  believe  opportunities  remain  in  order  to  reach  our  full 
potential. Therefore, we will continue to invest in our talent 
and systems to further elevate the guest experience.

The  growth  and  progress  of  this  brand  are  resonating,  as 
franchisee attendance at the Denny’s Franchisee Association 
convention this past year was one of the largest ever. Many 
franchisees  expressed  their  support  for  the  returns  on  the 
quality investments we are making to continually improve our 
food, service and atmosphere. We are thrilled to be working 
with such a talented and passionate group of franchisees, and 
we will continue to partner with and invite participation from 
our franchisees in virtually all brand strategies and initiatives.

who share our commitment to exceptional quality, excellent 
customer service, innovative ideas and competitive pricing. 
As America’s Diner, we are committed to ensuring we are 
an  inclusive  company  that  reflects  our  diverse  customer 
base.  I  am  pleased  Denny’s  has  joined  over  350  of  the 
world’s leading companies in the CEO Action for Diversity 
and  Inclusion.  This  commitment  involves  taking  action 
to  advance  and  foster  inclusion  such  that  all  members  of 
the Denny’s family can bring their best selves to work and 
unleash their full potential.

In  closing,  we  understand  that  there  will  be  challenges  to 
overcome  every  year,  but  today  a  reinvigorated  Denny’s 
is  fortified  and  better  positioned  to  successfully  navigate 
these  challenges  and  outperform.  While  we  are 
just 
entering the middle stages of our revitalization, we remain 
focused  on  continuing  the  transformation  of  the  Denny’s 
brand to grow around the world. I want to personally thank 
our  guests,  franchisees,  shareholders,  suppliers  and  team 
members for their continued support as we build upon the 
current momentum taking place at Denny’s.

John C. Miller
Chief Executive Officer & President
March 2018

*Please refer to the historical 
reconciliation of Net Income to 
Adjusted Net Income, Adjusted Net 
Income per Share, Adjusted EBITDA and 
Adjusted Free Cash Flow set forth in the 
Appendix to our 2018 Proxy Statement.

III.  GROW THE GLOBAL FRANCHISE IN ORDER TO 

EXPAND DENNY’S GEOGRAPHIC REACH.

Our growth initiatives have led to nearly 500 new restaurant 
openings since 2009, representing over 28% of the current 
system  and  one  of  the  highest  totals  of  all  full  service 
restaurant  companies.  The  ongoing  revitalization  of  our 
brand  and  our  expanding  global  footprint  continue  to 
attract  new  interest  for  international  expansion.  In  2017, 
we opened seven new international restaurants, including 
our first Denny’s restaurants in Europe and Guatemala. We 
have  opened  more  than  60  international  locations  in  nine 
new countries since 2009, leading to a current international 
footprint of 128 restaurants. With the potential to develop up 
to 80 international franchised restaurants, we look forward 
to gaining further momentum beyond North America.

IV.  DRIVE PROFITABLE GROWTH WITH A DISCIPLINED 
FOCUS ON COSTS AND CAPITAL ALLOCATION, FOR 
THE BENEFIT OF OUR EMPLOYEES, FRANCHISEES 
AND SHAREHOLDERS.

We  remain  committed  to  profitable  system  sales  growth 
and market share gains through the continued expansion of 
our 90% franchised business model, which provides a lower 
risk  profile  and  generates  strong  cash  flows  to  support 
brand  investments  and  returns  to  shareholders.  Since  the 
beginning  of  our  brand  revitalization  strategy  in  2011,  we 
have  grown  Adjusted  Net  Income  per  Share*  by  195%  to 
$0.58  per  share  in  2017  from  $0.20  per  share  in  2011.  We 
have also increased Adjusted EBITDA* approximately 24% to 
$101.7 million from $81.8 million
during the same period. 

Over the last seven years, we have 
generated over $330 million in 
Adjusted Free Cash Flow* after 
capital expenditures, cash interest 
and cash taxes. Since beginning 
our share repurchase program 
in late 2010, we have allocated 
approximately $356 million to 
share repurchases, including
approximately $83 million in  2017.  To  date,  we  have  reduced 
our  share  count  by  over  43%,  and  we  had  approximately 
$196 million remaining in our share repurchase authorization 
at  year  end.  Our  intent  to  return  capital  to  shareholders 
through  our  ongoing  repurchase  program  was  further 
supported  by  our  credit  facility  refinancing  announced  in 
late 2017, in addition to the favorable impact of recent tax 
reform.

IN ADJUSTED FREE CASH FLOW

The results we have achieved and the strength of our brand 
are  derived  from  the  diversity  of  our  guests,  employees, 
franchisees,  suppliers  and  other  partners.  Over  13%  of 
Denny’s purchases are already coming from diverse suppliers

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 Form 10-K
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 For the Fiscal Year Ended December 27, 2017 

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from               to
 Commission file number 0-18051

 DENNY'S CORPORATION
(Exact name of registrant as specified in its charter)

Delaware

13-3487402

(State or other jurisdiction of incorporation or organization)
203 East Main Street, Spartanburg, South Carolina

(I.R.S. employer identification number)
29319-9966

(Address of principal executive offices)

(Zip Code)

(864) 597-8000
(Registrant’s telephone number, including area code)
 Securities registered pursuant to Section 12(b) of the Act:

           Title of each class         

Name of each exchange on which registered

$.01 Par Value, Common Stock

The Nasdaq Stock Market

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.

 Securities registered pursuant to Section 12(g) of the Act: None

Yes  

    No  

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.

Yes  

    No  

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during 
the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for 
the past 90 days.

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to 
be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the 
registrant was required to submit and post such files).

Yes  

    No  

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§ 229.405 of this chapter) is not contained herein, and will 
not be contained, to the best of the registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K 
or any amendment to this Form 10-K.   

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company or emerging 
growth company. See the definitions of “large accelerated filer,”  “accelerated filer,” “smaller reporting company” and "emerging growth company" in Rule 
12b-2 of the Exchange Act.

Yes 

    No  

Large accelerated filer

Accelerated filer

Non-accelerated filer

Smaller reporting company

Emerging growth company

(Do not check if a smaller reporting company)

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying
with accounting standards provided pursuant to Section 13(a) of the Exchange Act.     

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

Yes  

    No  

The aggregate market value of the voting common stock held by non-affiliates of the registrant was approximately $598.4 million as of June 28, 2017, the last 
business day of the registrant’s most recently completed second fiscal quarter, based upon the closing sales price of the registrant’s common stock on that date 
of $11.76 per share and, for purposes of this computation only, the assumption that all of the registrant’s directors, executive officers and beneficial owners of 
10% or more of the registrant’s common stock are affiliates.

As of February 21, 2018, 64,271,405 shares of the registrant’s common stock, $.01 par value per share, were outstanding.

Documents incorporated by reference:
Portions of the registrant’s definitive Proxy Statement for the 2018 Annual Meeting of Stockholders are incorporated by reference into Part III of this Form 10-
K.

 
TABLE OF CONTENTS

PART I 

Item 1.      Business

Item 1A.   Risk Factors

Item 1B.   Unresolved Staff Comments

Item 2.      Properties

Item 3.      Legal Proceedings

Item 4.      Mine Safety Disclosures

PART II

Item 5.      Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

Item 6.      Selected Financial Data

Item 7.      Management’s Discussion and Analysis of Financial Condition and Results of Operations

Item 7A.   Quantitative and Qualitative Disclosures About Market Risk

Item 8.      Financial Statements and Supplementary Data

Item 9.      Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

Item 9A.   Controls and Procedures

Item 9B.    Other Information

PART III

Item 10.    Directors, Executive Officers and Corporate Governance

Item 11.    Executive Compensation

Item 12.    Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

Item 13.    Certain Relationships and Related Transactions, and Director Independence

Item 14.    Principal Accounting Fees and Services

PART IV

Item 15.    Exhibits and Financial Statement Schedules

Item 16.    Form 10-K Summary

Page

1

8

13

13

15

15

16

19

19

31

32

32

33

35

35

35

35

36

36

36

40

Index to Consolidated Financial Statements

F -  1

Signatures

FORWARD-LOOKING STATEMENTS

The forward-looking statements included in the “Business,” “Risk Factors,” “Legal Proceedings,” “Management’s 

Discussion and Analysis of Financial Condition and Results of Operations,” and “Quantitative and Qualitative Disclosures 
About Market Risk” sections and elsewhere herein, which reflect our best judgment based on factors currently known, involve 
risks and uncertainties. Words such as “expect,” “anticipate,” “believe,” “intend,” “plan,” “hope,” and variations of such words 
and similar expressions are intended to identify such forward-looking statements. Such statements speak only as to the date 
thereof. Except as may be required by law, we expressly disclaim any obligation to update these forward-looking statements to 
reflect events or circumstances after the date of this Form 10-K or to reflect the occurrence of unanticipated events. Actual 
results could differ materially from those anticipated in these forward-looking statements as a result of a number of factors 
including, but not limited to, the factors discussed in such sections and, in particular, those set forth in the cautionary statements 
contained in “Risk Factors.” The forward-looking information we have provided in this Form 10-K pursuant to the safe harbor 
established under the Private Securities Litigation Reform Act of 1995 should be evaluated in the context of these factors. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART I

Item 1.     Business

Description of Business

Denny’s Corporation (Denny’s), a Delaware corporation, is one of America’s largest franchised full-service restaurant chains 
based on the number of restaurants. Denny’s, through its wholly-owned subsidiary, Denny’s, Inc., owns and operates the 
Denny’s brand. At December 27, 2017, the Denny’s brand consisted of 1,735 franchised, licensed and company operated 
restaurants around the world with combined sales of $2.9 billion, including 1,607 restaurants in the United States and 128 
international locations. As of December 27, 2017, 1,557 of our restaurants were franchised or licensed, representing 90% of 
the total restaurants, and 178 were company operated.

Denny’s is known as America's Diner, or in the case of our international locations, “the local diner.” Open 24/7 in most 
locations, we provide our guests quality food that emphasizes everyday value and new products through our compelling 
limited time only offerings, delivered in a warm, friendly “come as you are” atmosphere. Denny's has been serving guests for 
nearly 65 years and is best known for its breakfast fare, which is available around the clock. The Build Your Own Grand Slam, 
one of our most popular menu items, traces its origin back to the Original Grand Slam which was first introduced in 1977. In 
addition to our breakfast-all-day items, Denny's offers a wide selection of lunch and dinner items including burgers, 
sandwiches, salads and skillet entrées, along with an assortment of beverages, appetizers and desserts.

In 2017, Denny's average annual restaurant sales were $2.3 million for company restaurants and $1.6 million for domestic 
franchised restaurants. At our company restaurants, the guest check average was $10.14 with an approximate average of 4,300 
guests served per week. Because our restaurants are open 24 hours, we have four dayparts (breakfast, lunch, dinner and late 
night), accounting for 25%, 35%, 22% and 18%, respectively, of average daily sales at company restaurants. Due to the launch 
of Denny’s On Demand in May 2017, average takeout sales across all dayparts grew from 6.6% of total sales in December 
2016 to 8.7% of total sales in December 2017. Weekends have traditionally been the most popular time for guests to visit our 
restaurants. In 2017, 36% of an average week of sales at company restaurants occurred from Friday late night through Sunday 
lunch.

References to “Denny's,” the “Company,” “we,” “us,” and “our” in this Form 10-K are references to Denny's Corporation and 
its subsidiaries. Financial information about our operations, including our revenues and net income for the years ended
December 27, 2017, December 28, 2016, and December 30, 2015, and our total assets as of December 27, 2017 and 
December 28, 2016, is included in our Consolidated Financial Statements set forth in Part II, Item 8 of this report. 
Approximately 95% of our revenues are generated and substantially all of our assets are located in the United States.

Restaurant Development

Franchising 

Our criteria to become a Denny’s franchisee include minimum liquidity and net worth requirements and appropriate 
operational experience. We believe that Denny’s is an attractive financial proposition for current and potential franchisees and 
that our fee structure is competitive with other full-service brands. Traditional twenty-year Denny’s franchise agreements have 
an initial fee of up to $40,000 and a royalty payment of up to 4.5% of gross sales. Additionally, our franchisees are required to 
contribute up to 3% of gross sales for marketing and may make additional advertising contributions as part of a local 
marketing co-operative. Franchise agreements for nontraditional locations, such as university campuses, may contain higher 
royalty and lower advertising contribution rates than the traditional franchise agreements. Our domestic royalty rate averaged 
approximately 4.14% during 2017.

We work closely with our franchisees to plan and execute many aspects of the business. The Denny's Franchisee Association 
(“DFA”) was created to promote communication among our franchisees and between the Company and our franchise 
community. DFA board members and Company management primarily work together through Brand Advisory Councils 
relating to Development, Marketing, Operations and Technology matters, as well as through a Supply Chain Oversight 
Committee for procurement and distribution matters.

1

 
 
 
 
 Site Selection

The success of any restaurant is significantly influenced by its location. Our development team works closely with franchisees 
and real estate brokers to identify sites which meet specific standards. Sites are evaluated on the basis of a variety of factors, 
including but not limited to:

• 
• 
• 
• 
• 
• 
• 

demographics;
traffic patterns;
visibility;
building constraints;
competition;
environmental restrictions; and
proximity to high-traffic consumer activities.

Domestic Development

To accelerate the growth of the brand in certain under-penetrated markets, we offer certain incentive programs. These 
programs provide significant incentives for franchisees to develop locations in areas where Denny's does not have the top 
market share. The benefits to franchisees include reduced franchise fees, lower royalties for a limited time period and credits 
towards certain development services, such as training fees.

In recent years, we have opened restaurant locations within travel centers, primarily with Pilot and Pilot Flying J Travel 
Centers. Additionally, we have opened nontraditional locations, which are primarily on university campuses. As of 
December 27, 2017, there were approximately 155 travel center and nontraditional locations.

Through our various development efforts, as of December 27, 2017, we have approximately 60 domestic franchised 
restaurants in our development pipeline. The majority of these restaurants are expected to open over the next five years. While 
we anticipate the majority of the restaurants to be opened under these agreements, generally as scheduled, from time to time 
some of our franchisees' ability to grow and meet their development commitments may be hampered by the economy, the 
lending environment or other circumstances.

International Development

In addition to the development agreements signed for domestic restaurants, as of December 27, 2017, we have the potential to 
develop up to 80 international franchised restaurants with our current development partners in various countries including 
Canada, Indonesia, Mexico, the Middle East, the Philippines and the United Kingdom. During 2017, we opened seven 
international franchised locations, including three in the Philippines, one in Canada, one in Mexico, one in Guatemala and one 
in the United Kingdom.

During 2018, we expect to open a total of 40 to 50 franchised restaurants in domestic and international markets, resulting in 
approximately flat growth.

Franchise Focused Business Model

Through our development and refranchising efforts we have achieved a restaurant portfolio mix of 90% franchised and 10% 
company operated. The majority of our future restaurant openings and growth of the brand will come primarily from the 
development of franchised restaurants. The following table summarizes the changes in the number of company restaurants and 
franchised and licensed restaurants during the past five years (excluding relocations):

2

 
 
  
 
 
Company restaurants, beginning of period
Units opened
Units acquired from franchisees
Units sold to franchisees
Units closed

End of period

Franchised and licensed restaurants, beginning of period
Units opened
Units purchased from Company
Units acquired by Company
Units closed

End of period

Total restaurants, end of period

2017

2016

2015

2014

2013

169
3
10
(4)
—
178

1,564
36
4
(10)
(37)
1,557
1,735

164
1
10
(6)
—
169

1,546
49
6
(10)
(27)
1,564
1,733

161
3
3
(1)
(2)
164

1,541
42
1
(3)
(35)
1,546
1,710

163
1
—
—
(3)
161

1,537
37
—
—
(33)
1,541
1,702

164
—
2
(2)
(1)
163

1,524
46
2
(2)
(33)
1,537
1,700

The table below sets forth information regarding the distribution of single-store and multi-store franchisees as of 
December 27, 2017:

Number of Restaurants Owned

One
Two to five
Six to ten
Eleven to fifteen
Sixteen to thirty
Thirty-one and over

Total

 Restaurant Operations

Franchisees
92
96
36
13
11
10
258

Percentage of
Franchisees

35.6%
37.2%
14.0%
5.0%
4.3%
3.9%
100.0%

Restaurants
92
278
275
163
246
503
1,557

Percentage of
Restaurants

5.9%
17.8%
17.7%
10.5%
15.8%
32.3%
100.0%

We believe that the consistent and reliable execution of basic restaurant operations in each Denny’s restaurant, whether it is 
company or franchised, is critical to our success. To meet and exceed our guests’ expectations, we require both our company 
and our franchised restaurants to maintain the same strict brand standards. These standards relate to the preparation and 
efficient serving of quality food and the maintenance, repair and cleanliness of each restaurant.

We devote significant effort to ensuring all restaurants offer quality food served by friendly, knowledgeable and attentive 
employees in a clean and well-maintained restaurant. We seek to ensure that our company restaurants meet our high standards 
through a network of Directors of Company Operations, Company District Managers and restaurant level managers, all of 
whom spend the majority of their time in the restaurants. A network of Regional Directors of Franchise Operations and 
Franchise Business Coaches provide oversight of our franchised restaurants to ensure compliance with brand standards, 
promote operational excellence and provide general support to our franchisees. 

A principal feature of our restaurant operations is the consistent focus on improving operations at the restaurant level. Our 
Pride Review Program, executed by the Franchise Business Coaches and District Managers, is designed to continuously 
improve the execution of our brand standards and shift management at each company and franchised restaurant. In addition, 
Denny’s maintains training programs for hourly employees and restaurant management. Hourly employee training programs 
(including online learning) are position-specific and focus on skills and tasks necessary to successfully fulfill the 
responsibilities assigned to them, while continually enhancing guest satisfaction. Denny's Manager In Training (“MIT”) 
program provides managers with the knowledge and leadership skills needed to successfully operate a Denny's restaurant. The 
MIT program is required for all new managers of company restaurants and is also available to Denny's franchisees to train 
their managers. 

3

 
 
 
 
Product Development and Marketing

Menu Offerings

The Denny’s menu offers a large selection of high-quality, moderately priced products designed to appeal to all types of 
guests. We offer a wide variety of entrées for breakfast, lunch, dinner and late night dining, in addition to appetizers, desserts 
and beverages. Our Fit Fare® menu helps our guests identify items best suited to their dietary needs. Most Denny’s restaurants 
offer special items for children and seniors at reduced prices. Our “America’s Diner” brand positioning, which provides the 
promise of Everyday Value with craveable, indulgent products served in a friendly and welcoming atmosphere, establishes the 
framework for our primary marketing strategies. These strategies focus on optimizing our product offering to further align 
with consumer needs, which includes enhancing our core “breakfast all day” platform while providing everyday affordability, 
primarily through our $2 $4 $6 $8 Value Menu® and delivering compelling limited-time-only products. 

Product Development

Denny’s is a consumer-driven brand focusing on hospitality, menu choices and the overall guest experience. Our Product 
Development team works closely with consumer insights obtained through primary and secondary qualitative and quantitative 
studies. Input and ideas from our franchisees, vendors and operators are also integrated into this process. These insights form 
the strategic foundation for menu architecture, pricing, promotion and advertising. Before a new menu item can be brought to 
market, it is rigorously tested against consumer expectations, standards of culinary discipline, food science and technology, 
nutritional analysis, financial benefit and operational execution. This testing process ensures that new menu items are not only 
appealing, competitive, profitable and marketable, but can be prepared and delivered with excellence in our restaurants.

The added value of these insights and strategic understandings also assists our Restaurant Operations and Information 
Technology staff in the evaluation and development of new restaurant processes and upgraded restaurant equipment that may 
enhance our speed of service, food quality and order accuracy.

We continually evolve our menu through new additions, deletions or improvements to meet the needs of a changing consumer 
and market place.

Product Sources and Availability

Our Purchasing department administers programs for the procurement of food and non-food products. Our franchisees also 
purchase food and non-food products directly from our vendors under these programs. Our centralized purchasing program is 
designed to ensure uniform product quality as well as to minimize food, beverage and supply costs. The size of our brand 
provides significant purchasing power, which often enables us to obtain products at favorable prices from nationally 
recognized suppliers.

While our Purchasing department negotiates contracts for nearly all products used in our restaurants, the majority of such 
products are purchased and distributed through Meadowbrook Meat Company (“MBM”), a wholly owned subsidiary of 
McLane Company, Inc., under a long-term distribution contract. MBM distributes restaurant products and supplies to the 
Denny’s system from approximately 200 vendors, representing approximately 90% of our restaurant product and supply 
purchases. We believe that satisfactory alternative sources of supply are generally available for all the items regularly used by 
our restaurants. We have not experienced any material shortages of food, equipment, or other products which are necessary to 
our restaurant operations.

Marketing and Advertising

Our Marketing team employs integrated marketing and advertising strategies that promote the Denny’s brand. Brand and 
communications strategy, advertising, broadcast media, social media, digital media, menu management, product innovation 
and development, consumer insights, target segment marketing, public relations, field marketing and national/local promotions 
and partnerships all fall under the marketing umbrella.

We focus our marketing campaigns on amplifying Denny's brand strengths as America's Diner, promoting the various 
breakfast, lunch, dinner, late night and Fit Fare® menu offerings in addition to both value and premium limited time only 
offerings, and the convenience of online and mobile ordering, payment and delivery options through Denny’s On Demand. 
Denny's deploys comprehensive marketing strategies on a national level and through local co-operatives, targeting customers 
through network, cable and local television, radio, online, digital, social, outdoor and print media.

4

 
 
 
 
 
 
Brand Protection, Quality & Regulatory Compliance

Denny’s will only serve our guests food that is safe, wholesome and meets our quality standards. Our systems, from “farm to 
fork,” are based on Hazard Analysis and Critical Control Points (“HACCP”), whereby we prevent, eliminate or reduce hazards 
to a safe level to protect the health of our employees and guests. To ensure this basic expectation of our guests, Denny’s also 
has risk-based systems in place to validate only approved vendors and distributors which meet and follow our product 
specifications and food handling procedures. Vendors, distributors and restaurant employees follow regulatory requirements 
(federal, state and local), industry “best practices” and Denny’s Brand Standards.

The Current Good Manufacturing Practice, Hazard Analysis, and Risk-based Preventive Controls for Human Food regulation 
(referred to as the Preventive Controls for Human Food Regulation) is intended to ensure safe manufacturing/processing, 
packing and holding of food products for human consumption in the United States. The regulation requires that certain 
activities must be completed by a “preventive controls qualified individual” who has “successfully completed training in the 
development and application of risk-based preventive controls”. Our Chief Food Safety Officer and Food Safety and Quality 
Assurance teams have been certified.

We use multiple approaches to ensure food safety and quality including quarterly third-party unannounced restaurant 
inspections (utilizing Denny’s Brand Protection Reviews), health department reviews, guest complaints and employee/
manager training in their respective roles. It is a brand standard that all regulatory reviews/inspections be submitted to the 
Brand Protection, Quality & Regulatory Compliance department within 24 hours. We follow-up on all inspections received, 
and assist operations and facilities personnel, as well as franchisees, where applicable, to bring resolution to regulatory issues 
or concerns. If operational brand standard expectations are not met, a remediation process is immediately initiated. Our Food 
Safety/HACCP program uses nationally recognized food safety training courses and American National Standards Institute 
accredited certification programs. 

All Denny’s restaurants are required to have a person certified in food protection on duty for all hours of operation. Our Food 
Safety/HACCP program has been recognized nationally by regulatory departments, the restaurant industry and our peers. We 
continuously work toward improving our processes and procedures. We are advocates for the advancement of food safety 
within the industry’s organizations, such as the National Council of Chain Restaurants (“NCCR”), NCCR Food Safety Task 
Force, the National Restaurant Association (“NRA”) and the NRA's Quality Assurance Executive Study Groups.

Seasonality

Restaurant sales are generally higher in the second and third calendar quarters (April through September) than in the first and 
fourth calendar quarters (October through March). Additionally, severe weather, storms and similar conditions may impact 
sales volumes seasonally in some operating regions.

Trademarks and Service Marks

Through our wholly-owned subsidiaries, we have certain trademarks and service marks registered with the United States 
Patent and Trademark Office and in international jurisdictions, including “Denny's®”, “Grand Slam®”, “$2 $4 $6 $8 Value 
Menu®” and “Fit Fare®”. We consider our trademarks and service marks important to the identification of our restaurants and 
believe they are of material importance to the conduct of our business. In addition, we have registered various domain names 
on the internet that incorporate certain of our trademarks and service marks, and believe these domain name registrations are 
an integral part of our identity. From time to time, we may resort to legal measures to defend and protect the use of our 
intellectual property. Generally, with appropriate renewal and use, the registration of our service marks and trademarks will 
continue indefinitely.

Competition

The restaurant industry is highly competitive. Restaurants compete on the basis of name recognition and advertising; the price, 
quality, variety and perceived value of their food offerings; the quality and speed of their guest service; the location and 
attractiveness of their facilities; and the convenience of to-go ordering and delivery options.

Denny’s direct competition in the full-service category includes a collection of national and regional chains, as well as 
thousands of independent operators. We also compete with quick service restaurants as they attempt to upgrade their menus 
with premium sandwiches, entrée salads, new breakfast offerings and extended hours.

5

 
 
 
 
 
 
 
 
We believe that Denny’s has a number of competitive strengths, including strong brand recognition, well-located restaurants 
and market penetration. We benefit from economies of scale in a variety of areas, including advertising, purchasing and 
distribution. Additionally, we believe that Denny’s has competitive strengths in the value, variety and quality of our food 
products, and in the quality and training of our employees. See “Risk Factors” for certain additional factors relating to our 
competition in the restaurant industry.

Economic, Market and Other Conditions

The restaurant industry is affected by many factors, including changes in national, regional and local economic conditions 
affecting consumer spending; the political environment (including acts of war and terrorism); changes in customer travel 
patterns including changes in the price of gasoline; changes in socio-demographic characteristics of areas where restaurants 
are located; changes in consumer tastes and preferences; food safety and health concerns; outbreaks of flu viruses (such as 
avian flu) or other diseases; increases in the number of restaurants; and unfavorable trends affecting restaurant operations, 
such as rising wage rates, health care costs, utilities expenses and unfavorable weather. See “Risk Factors” for additional 
information.

Government Regulations

We and our franchisees are subject to local, state, federal and international laws and regulations governing various aspects of 
the restaurant business, such as compliance with various minimum wage, overtime, health care, food safety, citizenship, and 
fair labor standards. We are subject to a variety of federal, state, and international laws governing franchise sales and the 
franchise relationship.

We believe we are in material compliance with applicable laws and regulations, but we cannot predict the effect on operations 
of the enactment of additional regulations in the future.

See “Risk Factors” for a discussion of risks related to governmental regulation of our business.

Executive Officers of the Registrant

The following table sets forth information with respect to each executive officer of both Denny’s Corporation and Denny's 
Inc.:

 Name

Christopher D. Bode

55

Positions
Senior Vice President, Chief Operating Officer

John W. Dillon

46

Senior Vice President, Chief Marketing Officer

Stephen C. Dunn

53

Senior Vice President, Chief Global Development Officer

Timothy E. Flemming

57

Senior Vice President, General Counsel and Chief Legal Officer

Michael L. Furlow

60

Senior Vice President and Chief Information Officer

John C. Miller

62

Chief Executive Officer and President

Jill A. Van Pelt

49

Senior Vice President, Chief People Officer

Robert P. Verostek

46

Senior Vice President, Finance

F. Mark Wolfinger

62

Executive Vice President, Chief Administrative Officer and Chief Financial Officer

6

 
 
 
 
 
Mr. Bode has been Senior Vice President, Chief Operating Officer since October 2014. He previously served as Senior Vice 
President, Operations from January 2013 to October 2014, as Divisional Vice President, Franchise Operations from January 
2012 to January 2013 and as Vice President, Operations Initiatives from March 2011 to January 2012.

Mr. Dillon has been Senior Vice President, Chief Marketing Officer since October 2014. He previously served as Vice 
President, Brand and Field Marketing from June 2013 to October 2014 and as Vice President, Marketing from July 2008 to 
June 2013.

Mr. Dunn has been Senior Vice President, Chief Global Development Officer since July 2015. He previously served as Senior 
Vice President, Global Development from April 2011 to July 2015 and Vice President, Company and Franchise Development 
from September 2005 to April 2011.

Mr. Flemming has been Senior Vice President, General Counsel and Chief Legal Officer since March 2009. He previously 
served as Vice President, General Counsel and Chief Legal Officer from June 2008 to March 2009.

Mr. Furlow has been Senior Vice President and Chief Information Officer since April 2017. Prior to joining the Company, he 
served as Chief Information Officer and Senior Vice President of IT at Red Robin Gourmet Burgers, Inc. from October 2015 
to April 2017 and Chief Information Officer and Senior Vice President of IT of CEC Entertainment, Inc. (an operator and 
franchisor of Chuck E. Cheese’s and Peter Piper Pizza) from May 2011 to February 2015.

Mr. Miller has been Chief Executive Officer and President since February 2011. Prior to joining the Company, he served as 
Chief Executive Officer and President of Taco Bueno Restaurants, Inc. (an operator and franchisor of quick service Mexican 
eateries) from 2005 to February 2011.

Ms. Van Pelt has been Senior Vice President and Chief People Officer since October 2014. She previously served as Vice 
President, Human Resources from October 2008 to October 2014.

Mr. Verostek has been Senior Vice President, Finance since October 2016. He previously served as Vice President, Financial 
Planning & Analysis and Investor Relations from January 2012 to October 2016.

Mr. Wolfinger has been Executive Vice President and Chief Administrative Officer since April 2008 and Chief Financial 
Officer since September 2005. He previously served as Executive Vice President, Growth Initiatives from October 2006 to 
April 2008.

Employees

At December 27, 2017, we had approximately 8,900 employees, of whom 8,500 were restaurant employees, 100 were field 
support employees and 300 were corporate personnel. None of our employees are subject to collective bargaining agreements. 
Many of our restaurant employees work part-time, and all are paid at or above minimum wage levels. As is characteristic of 
the restaurant industry, we experience a high level of turnover among our restaurant employees. We have experienced no 
significant work stoppages, and we consider relations with our employees to be satisfactory.

The staff for a typical restaurant consists of one General Manager, two or three Restaurant Managers and approximately 45 
hourly employees. The Chief Operating Officer, along with the VP of Franchise Operations, the VP of Training and the VP of 
Company Operations and Strategic Initiatives, establish the strategic direction and key initiatives for the Operations Teams. In 
addition, we employ a Director of International Operations, four Directors of Company Operations, five Regional Directors of 
Franchise Operations and a team of Company District Managers and Franchise Business Coaches to guide and support the 
franchisees and in-restaurant teams. The duties of the Directors of Operations, District Managers and Franchise Business 
Coaches include regular restaurant visits and inspections, as well as frequent interactions with our franchisees, employees and 
guests, which ensure the ongoing adherence to our standards of quality, service, cleanliness, value and hospitality.

7

 
 
Available Information

We make available free of charge through our website at investor.dennys.com (in the SEC Filings section) copies of materials 
that we file with, or furnish to, the Securities and Exchange Commission (“SEC”), including our Annual Reports on Form 10-
K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K and amendments to those reports, as soon as reasonably 
practicable after we electronically file such materials with, or furnish them to, the SEC. In addition, we have made available 
on our website (in the Corporate Governance - Code of Conduct section) our code of ethics entitled “Denny’s Code of 
Conduct” which is applicable to the Company’s Chief Executive Officer, Chief Financial Officer, Chief Accounting Officer 
and Corporate Controller, all other executive officers and key financial and accounting personnel as well as each salaried 
employee of the Company. 

We will post on our website any amendments to, or waivers from, a provision of the Denny’s Code of Conduct that applies to 
the Chief Executive Officer, Chief Financial Officer, Chief Accounting Officer and Corporate Controller or persons 
performing similar functions, and that relates to (i) honest and ethical conduct, including the ethical handling of actual or 
apparent conflicts of interest between personal and professional relationships; (ii) full, fair, accurate, timely, and 
understandable disclosure in reports and documents that we file with, or submit to, the SEC and in other public 
communications made by us; (iii) compliance with applicable governmental laws, rules and regulations; (iv) the prompt 
internal reporting of violations of Denny’s Code of Conduct to an appropriate person or persons identified in the code; or 
(v) accountability to adherence to the code.

Item 1A.     Risk Factors

Various risks and uncertainties could affect our business. Any of the risk factors described below or elsewhere in this report or 
our other filings with the SEC could have a material and adverse impact on our business, financial condition and results of 
operations. In any such event, the trading price of our common stock could decline. It is not possible to predict or identify all 
risk factors. Additional risks and uncertainties not presently known to us or that we currently believe to be immaterial may also 
impair our business operations.

A decline in general economic conditions could adversely affect our financial results.

Consumer spending habits, including discretionary spending on dining at restaurants such as ours, are affected by many factors 
including:

• 
• 
• 
• 
• 

prevailing economic conditions, including interest rates;
energy costs, especially gasoline prices;
levels of employment;
salaries and wage rates, including tax rates; and
consumer confidence.

Weakness or uncertainty regarding the United States economy, as a result of reactions to consumer credit availability, 
increasing energy prices, inflation, increasing interest rates, unemployment, war, terrorist activity or other unforeseen events 
could adversely affect consumer spending habits, which may result in lower restaurant sales.

8

 
 
 
 
The restaurant business is highly competitive, and if we are unable to compete effectively, our business will be adversely 

affected.

Each of our restaurants competes with a wide variety of restaurants ranging from national and regional restaurant chains to 
locally owned restaurants. The following are important aspects of competition: 

• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

restaurant location;
advantageous commercial real estate suitable for restaurants;
number and location of competing restaurants;
attractiveness and repair and maintenance of facilities;
ability to develop and support evolving technology to deliver a consistent and compelling guest experience;
food quality, new product development and value;
dietary trends, including nutritional content;
training, courtesy and hospitality standards;
ability to attract and retain high quality staff;
quality and speed of service; and
the effectiveness of marketing and advertising programs, including the effective use of social media platforms and digital 
marketing initiatives

The returns and profitability of our restaurants may be negatively impacted by a number of factors, including those 

described below.

Food service businesses and the performance of our individual restaurants may be materially and adversely affected by factors 
such as:

• 
• 
• 
• 
• 
• 
• 

consumer preferences, including nutritional and dietary concerns;
consumer spending habits;
global, national, regional and local economic conditions;
demographic trends; 
traffic patterns;
the type, number and location of competing restaurants; and
the ability to renew leased properties on commercially acceptable terms, if at all.

Dependence on frequent deliveries of fresh produce and other food products subjects food service businesses to the risk that 
shortages or interruptions in supply caused by adverse weather, food safety warnings, animal disease outbreak or other 
conditions beyond our control could adversely affect the availability, quality and cost of ingredients. Our inability to effectively 
manage supply chain risk could increase our costs and limit the availability of products critical to our restaurant operations.

In addition, the food service industry in general, and our results of operations and financial condition in particular, may be 
adversely affected by unfavorable trends or developments such as:

• 
• 
• 
• 

• 
• 

• 
• 

inflation;
volatility in certain commodity markets;
increased food costs;
health concerns arising from food safety issues and other food-related pandemics, outbreaks of flu viruses, such as avian 
flu, or other diseases;
increased energy costs;
labor and employee benefits costs (including increases in minimum hourly wage, employment tax rates, health care costs 
and workers’ compensation costs);
regional weather conditions; and
the availability of experienced management and hourly employees.

Operating results that are lower than our current estimates may cause us to incur impairment charges on certain long-lived 
assets and potentially close certain restaurants.

9

 
 
 
 
 
The financial performance of our franchisees can negatively impact our business.

As we are heavily franchised, our financial results are contingent upon the operational and financial success of our franchisees. 
We receive royalties, advertising contributions and, in some cases, lease payments from our franchisees. While our franchise 
agreements are designed to require our franchisees to maintain brand consistency, the significant percentage of franchise-
operated restaurants may expose us to risks not otherwise encountered if we maintained ownership and control of the 
restaurants. If our franchisees do not successfully operate their restaurants in a manner consistent with our standards, or if 
customers have negative experiences due to issues with food quality or operational execution at our franchised locations, our 
brand could be harmed, which in turn could negatively impact our business. Additional risks include franchisee defaults on 
their obligations to us arising from financial or other difficulties encountered by them, such as the inability to pay financial 
obligations including royalties, rent on leases on which we retain contingent liability, and certain loans on which we have 
guarantees; limitations on enforcement of franchise obligations due to bankruptcy or insolvency proceedings; the inability to 
participate in business strategy changes due to financial constraints; and failure to operate restaurants in accordance with 
required standards, including food quality and safety. If a significant number of franchisees become financially distressed, it 
could harm our operating results. For 2017, our ten largest franchisees accounted for 31% of our franchise revenue. The 
balance of our franchise revenue is derived from the remaining 248 franchisees. 

Our growth strategy depends on our ability and that of our franchisees to open new restaurants. Delays or failures in 

opening new restaurants could adversely affect our planned growth.

The development of new restaurants may be adversely affected by risks such as:

• 
• 
• 
• 
• 
• 
• 
• 
• 

• 

costs and availability of capital for the company and/or franchisees;
competition for restaurant sites;
inability to identify suitable franchisees;
negotiation of favorable purchase or lease terms for restaurant sites;
inability to obtain all required governmental approvals and permits;
delays in completion of construction;
challenge of identifying, recruiting and training qualified restaurant managers;
developed restaurants not achieving the expected revenue or cash flow; 
challenges specific to the growth of international operations and nontraditional restaurants that are different from 
traditional domestic development; and
general economic conditions.

The locations where we have restaurants may cease to be attractive as demographic patterns change.

The success of our owned and franchised restaurants is significantly influenced by location. Current locations may not continue 
to be attractive as demographic patterns change. It is possible that the neighborhood or economic conditions where our 
restaurants are located could decline in the future, potentially resulting in reduced sales at those locations.

Our expansion into international markets may present increased risks due to lower customer awareness of our brand, our 

unfamiliarity with those markets and other factors.

The international markets in which our franchisees currently operate and any additional markets our franchisees may enter 
outside of the United States, have many differences compared to our domestic markets. There may be lower consumer 
familiarity with the Denny’s brand in these markets, as well as different competitive conditions, consumer tastes and economic, 
political and health conditions. Additionally, there are risks associated with sourcing quality ingredients and other commodities 
in a cost-effective and timely manner. As a result, our franchised international restaurants may take longer to reach expected 
sales and profit levels, or may never do so, thereby affecting the brand’s overall growth and profitability. Building brand 
awareness may take longer than expected, which could negatively impact our profitability in those markets. 

We are subject to governmental regulations in our international markets impacting the way we do business with our 
international franchisees. These include antitrust and tax requirements, anti-boycott regulations, import/export/customs and 
other international trade regulations, the USA Patriot Act and the Foreign Corrupt Practices Act. Failure to comply with any 
such legal requirements could subject us to monetary liabilities and other sanctions, which could adversely impact our results of 
operations and financial condition.

10

 
 
 
 
Failure of computer systems, information technology or cyber security could result in material harm to our reputation 

and business.

We and our franchisees rely on computer systems and information technology to conduct our business. A material failure or 
interruption of service or a breach in security of our computer systems caused by malware or other attack could cause reduced 
efficiency in operations, loss or misappropriation of data, or business interruptions, or could impact delivery of food to 
restaurants or financial functions such as vendor payment or employee payroll. We have business continuity plans that attempt 
to anticipate and mitigate such failures, but it is possible that significant capital investment could be required to rectify these 
problems, or more likely that cash flows could be impacted, in the shorter term. 

We receive and maintain certain personal information about our guests, employees and franchisees. Our use of this information 
is regulated at the federal and state levels, as well as by certain third-party contracts. If our security and information systems are 
compromised and this information is obtained by unauthorized persons or used inappropriately, it could adversely affect our 
reputation, operations, results of operations and financial condition, and could result in litigation against us or the imposition of 
penalties. As privacy and information security laws and regulations change or cyber risks evolve pertaining to this data, we may 
incur additional costs to ensure we remain in compliance.

Numerous government regulations impact our business, and our failure to comply with them could adversely affect our 

business.

We and our franchisees are subject to federal, state and local laws and regulations governing, among other things:

• 
• 
• 
• 
• 

preparation, labeling, advertising and sale of food;
sanitation;
health and fire safety;
land use, sign restrictions and environmental matters;
employee health care requirements, including the implementation and uncertain legal, regulatory and cost implications of 
the health care reform law;

•  management and protection of the personnel data of our guests, employees and franchisees;
• 
• 
• 
•  Americans with Disabilities Act.

payment card regulation and related industry rules;
the sale of alcoholic beverages; 
hiring and employment practices, including minimum wage and tip credit laws and fair labor standards; and

A substantial number of our employees are paid the minimum wage. Accordingly, increases in the minimum wage or decreases 
in the allowable tip credit (which reduces wages deemed to be paid to tipped employees in certain states) increase our labor 
costs. We have attempted to offset increases in the minimum wage through pricing and various cost control efforts, however, 
there can be no assurance that we will be successful in these efforts in the future. 

The operation of our franchisee system is also subject to regulations enacted by a number of states and rules promulgated by 
the Federal Trade Commission. Due to our international franchising, we are subject to governmental regulations throughout the 
world impacting the way we do business with our international franchisees. These include antitrust and tax requirements, anti-
boycott regulations, import/export/customs and other international trade regulations, the USA Patriot Act and the Foreign 
Corrupt Practices Act. Additionally, given our significant concentration of restaurants in California, changes in regulations in 
that state could have a disproportionate impact on our operations. If we or our franchisees fail to comply with these laws and 
regulations, we or our franchisees could be subjected to restaurant closure, fines, penalties and litigation, which may be costly 
and could adversely affect our results of operations and financial condition. In addition, the future enactment of additional 
legislation regulating the franchise relationship could adversely affect our operations. 

We have implemented various aspects of The Patient Protection and Affordable Care Act and the Health Care and Education 
Affordability Reconciliation Act, however the law or other related requirements may change. Additionally, the health care 
reform laws will require restaurant companies such as ours to disclose calorie information on their menus effective May 4, 
2018. We early adopted this requirement during 2015 and did not incur any material costs from compliance with this provision 
of the law. 

11

 
 
 
We are also subject to federal, state and international laws regulating the offer and sale of franchises. Such laws impose 
registration and disclosure requirements on franchisors in the offer and sale of franchises, and may contain provisions that 
supersede the terms of franchise agreements, including limitations on the ability of franchisors to terminate franchises and alter 
franchise arrangements.

We are subject to federal, state and local environmental laws and regulations, but these rules have not historically had a 
material impact on our operations. However, we cannot predict the effect of possible future environmental legislation or 
regulations on our operations.

Litigation may adversely affect our business, financial condition and results of operations.

We are subject to the risk of, or are involved in from time to time, complaints or litigation brought by former, current or 
prospective employees, customers, franchisees, vendors, landlords, shareholders or others. We assess contingencies to 
determine the degree of probability and range of possible loss for potential accrual in our financial statements. An estimated 
loss contingency is accrued if it is probable that a liability has been incurred and the amount of loss can be reasonably 
estimated. Because lawsuits are inherently unpredictable and unfavorable resolutions could occur, assessing contingencies is 
highly subjective and requires judgments about future events. We regularly review contingencies to determine the adequacy of 
the accruals and related disclosures. However, the amount of ultimate loss may differ from these estimates. A judgment that is 
not covered by insurance or that is significantly in excess of our insurance coverage for any claims could materially adversely 
affect our financial condition or results of operations. In addition, regardless of whether any claims against us are valid or 
whether we are found to be liable, claims may be expensive to defend, and may divert management’s attention away from 
operations and hurt our performance. Further, adverse publicity resulting from claims may harm our business or that of our 
franchisees.

Food safety and quality concerns may negatively impact our business and profitability.

Incidents or reports of food- or water-borne illness, or other food safety issues, food contamination or tampering, employee 
hygiene and cleanliness failures, improper employee conduct, or presence of communicable disease at our restaurants or 
suppliers could lead to product liability or other claims. Such incidents or reports could negatively affect our brand and 
reputation, and a decrease in customer traffic resulting from these reports could negatively impact our revenues and profits. 
Similar incidents or reports occurring at other restaurant brands unrelated to us could likewise create negative publicity, which 
could negatively impact consumer behavior towards us. In addition, if a regional or global health pandemic occurs, depending 
upon its location, duration and severity, our business could be severely affected.  

We rely on our domestic and international vendors, as do our franchisees, to provide quality ingredients and to comply with 
applicable laws and industry standards. A failure of one of our domestic or international vendors to meet our quality standards, 
or meet domestic or international food industry standards, could result in a disruption in our supply chain and negatively impact 
our brand and our business and profitability. Our inability to manage an event such as a product recall or product related 
litigation could also cause our results to suffer.

Unfavorable publicity, or a failure to respond effectively to adverse publicity, could harm our brand's reputation.

Multi-unit food service businesses such as ours can be materially and adversely affected by widespread negative publicity of 
any type, including food safety, outbreak of flu viruses (such as avian flu) or other health concerns, criminal activity, guest 
discrimination, harassment, employee relations or other operating issues. The increasing use of social media platforms has 
increased the speed and scope of unfavorable publicity and could hinder our ability to quickly and effectively respond to such 
reports. Regardless of whether the allegations or complaints are accurate or valid, negative publicity relating to a particular 
restaurant or a limited number of restaurants could adversely affect public perception of the entire brand. 

If we fail to recruit, develop and retain talented employees, our business could suffer.

Our future success significantly depends on the continued services and performance of our key management personnel. Our 
future performance will depend on our ability to attract, motivate and retain these and other key officers and key team 
members, particularly regional and area managers and restaurant general managers. Competition for these employees is intense. 

12

 
 
 
 
 
If our internal controls are ineffective, we may not be able to accurately report our financial results or prevent fraud.

Our management is responsible for establishing and maintaining effective internal control over financial reporting. Internal 
control over financial reporting is a process to provide reasonable assurance regarding the reliability of financial reporting for 
external purposes in accordance with accounting principles generally accepted in the United States. We maintain a documented 
system of internal controls which is reviewed and tested by the company’s full time Internal Audit department. The Internal 
Audit department reports directly to the Audit and Finance Committee of the Board of Directors. Because of its inherent 
limitations, internal control over financial reporting is not intended to provide absolute assurance that we would prevent or 
detect a misstatement of our financial statements or fraud. Any failure to maintain an effective system of internal control over 
financial reporting could limit our ability to report our financial results accurately and timely or to detect and prevent fraud. A 
significant financial reporting failure or material weakness in internal control over financial reporting could cause a loss of 
investor confidence and decline in the market price of our common stock.

A change in accounting standards can have a significant effect on our reported financial results. New pronouncements and 
varying interpretations of pronouncements have occurred and may occur in the future. Changes to existing accounting rules or 
the questioning of current accounting practices may adversely affect our reporting financial results. Additionally, generally 
accepted accounting principles and related accounting pronouncements, implementation guidelines and interpretations are 
highly complex and involve many subjective assumptions, estimates and judgments by us. Changes in these principles or their 
interpretations or changes in underlying assumptions, estimates and judgments by us could significantly change our reported or 
expected financial performance.

Many factors, including those over which we have no control, affect the trading price of our common stock.

Factors such as reports on the economy or the price of commodities, as well as negative or positive announcements by 
competitors, regardless of whether the report directly relates to our business, could have an impact on the trading price of our 
common stock. In addition to investor expectations about our prospects, trading activity in our common stock can reflect the 
portfolio strategies and investment allocation changes of institutional holders, as well as non-operating initiatives such as our 
share repurchase programs. Any failure to meet market expectations whether for same-store sales, restaurant unit growth, 
earnings per share or other metrics could cause our share price to decline.

Our indebtedness could have an adverse effect on our financial condition and operations.

As of December 27, 2017, we had total indebtedness of $289.2 million, including capital leases. Although we believe that our 
existing cash balances, funds from operations and amounts available under our credit facility will be adequate to cover our cash 
flow and liquidity needs, we could seek additional sources of funds, including incurring additional debt, to maintain sufficient 
cash flow to fund our ongoing operating needs, pay interest and scheduled debt amortization and fund anticipated capital 
expenditures. We have no material debt maturities scheduled until October 2022. The credit agreement governing most of our 
indebtedness contains various covenants that could have an adverse effect on our business by limiting our ability to take 
advantage of financing, merger, acquisition or other corporate opportunities and to fund our operations. Though we currently 
participate in a share repurchase program, it is subject to restrictions under our credit agreement and there can be no assurance 
that we will repurchase our common stock pursuant to the program. If we incur additional debt in the future, covenant 
limitations on our activities and risks associated with such increased debt levels generally could increase. If we are unable to 
satisfy or refinance our current debt as it comes due, we may default on our debt obligations and lenders could elect to declare 
all amounts outstanding to be immediately due and payable and terminate all commitments to extend further credit. For 
additional information concerning our indebtedness see “Management's Discussion and Analysis of Financial Condition and 
Results of Operations - Liquidity and Capital Resources.”

Item 1B.     Unresolved Staff Comments

None.

Item 2.     Properties

Most Denny’s restaurants are free-standing facilities with property sizes averaging approximately one acre. The restaurant 
buildings average between 3,800 - 5,000 square feet, allowing them to accommodate an average of 110-170 guests. The 
number and location of our restaurants as of December 27, 2017 are presented below:

13

 
 
 
 
 
 
 
 
United States
Alabama
Alaska 
Arizona 
Arkansas 
California 
Colorado 
Connecticut 
Delaware 
District of Columbia 
Florida 
Georgia 
Hawaii 
Idaho 
Illinois 
Indiana 
Iowa 
Kansas 
Kentucky 
Louisiana 
Maine 
Maryland 
Massachusetts 
Michigan 
Minnesota 
Mississippi 
Missouri 
Montana 
Nebraska 
Nevada 
New Hampshire 
New Jersey 
New Mexico 
New York 
North Carolina 
North Dakota 
Ohio 
Oklahoma 
Oregon 
Pennsylvania 
Rhode Island 
South Carolina 
South Dakota 
Tennessee 
Texas 
Utah 
Vermont 
Virginia 
Washington 
West Virginia 
Wisconsin 
Wyoming
Total Domestic

Company

Franchised /
Licensed

Total

—
—
10
—
63
—
—
—
—
19
1
2
—
7
—
—
—
1
1
—
4
1
4
—
—
5
—
—
6
3
—
—
1
—
—
4
—
—
13
—
3
—
—
19
—
2
9
—
—
—
—
178

6
3
74
8
335
20
11
1
2
118
21
3
10
50
38
3
8
15
4
6
19
4
17
18
5
37
4
4
28
—
10
29
54
30
4
38
15
23
26
5
13
3
8
176
30
—
18
44
3
24
4
1,429

6
3
84
8
398
20
11
1
2
137
22
5
10
57
38
3
8
16
5
6
23
5
21
18
5
42
4
4
34
3
10
29
55
30
4
42
15
23
39
5
16
3
8
195
30
2
27
44
3
24
4
1,607

14

International
Canada
Costa Rica
Curacao N.V.
Dominican Republic
El Salvador
Guam 
Guatemala
Honduras
Mexico
New Zealand
Philippines
Puerto Rico
United Arab Emirates
United Kingdom

Total International
Total Domestic

Total

Company

Franchised /
Licensed

Total

—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
178
178

73
3
1
3
1
2
1
5
10
7
5
13
3
1
128
1,429
1,557

Of the total 1,735 restaurants in the Denny's brand, our interest in restaurant properties consists of the following:

Owned properties
Leased properties

Company
Restaurants

Franchised
Restaurants

Total

38
140
178

54
212
266

73
3
1
3
1
2
1
5
10
7
5
13
3
1
128
1,607
1,735

92
352
444

We have generally been able to renew our restaurant leases as they expire at then-current market rates. The remaining terms of 
leases range from less than one to approximately 45 years, including optional renewal periods. In addition to the restaurant 
properties, we own an 18-story, 187,000 square foot office building in Spartanburg, South Carolina, which serves as our 
corporate headquarters. Our corporate offices currently occupy 17 floors of the building, with a portion of the building leased to 
others.

See Note 10 to our Consolidated Financial Statements for information concerning encumbrances on substantially all of our 
properties.

Item 3.     Legal Proceedings

There are various claims and pending legal actions against or indirectly involving us, incidental to and arising out of the 
ordinary course of the business. In the opinion of management, based upon information currently available, the ultimate 
liability with respect to these proceedings and claims will not materially affect the Company's consolidated results of operations 
or financial position. We record legal settlement costs as other operating expenses in our Consolidated Statements of Income as 
those costs are incurred.

Item 4.     Mine Safety Disclosures

Not applicable.

15

 
 
 
 
 
 
 
 
PART II

Item 5.     Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

Market Information

Our common stock is listed under the symbol “DENN” and trades on the NASDAQ Capital Market (“NASDAQ”). The 
following table lists the high and low sales prices of our common stock for each quarter of fiscal years 2017 and 2016, 
according to NASDAQ.

2017

First quarter 
Second quarter 
Third quarter 
Fourth quarter 

2016

First quarter 
Second quarter 
Third quarter 
Fourth quarter 

Stockholders

$

$

High

Low

$

$

14.25
13.05
12.99
13.77

10.59
11.36
11.89
13.16

11.81
10.87
11.24
12.09

8.71
9.84
10.28
10.02

As of February 21, 2018, there were 64,271,405 shares of our common stock outstanding and approximately 9,956 record and 
beneficial holders of our common stock.

Dividends and Share Repurchases

Our credit facility allows for the payment of cash dividends and/or the repurchase of our common stock, subject to certain 
limitations and continued maintenance of all relevant covenants before and after any such payment of any dividend or stock 
purchase. An aggregate amount is available for such dividends or stock repurchases as follows:

• 

• 

an amount not to exceed $50.0 million if the Consolidated Leverage Ratio (as defined in the credit agreement, as 
amended) is 3.5x or greater and an unlimited amount if the Consolidated Leverage Ratio is below 3.5x, provided that, in 
each case, at least $20.0 million of availability is maintained under the revolving credit facility after such payment; and 
an additional annual aggregate amount equal to $0.05 times the number of outstanding shares of our common stock, as of 
September 27, 2017, plus each additional share of our common stock that is issued after such date.

16

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Though we have not historically paid cash dividends, we have in recent years undertaken share repurchases. The table below 
provides information concerning repurchases of shares of our common stock during the quarter ended December 27, 2017.

Period

Total Number 
of Shares 
Purchased as 
Part of 
Publicly 
Announced 
Programs (2)(3)

Total Number 
of Shares 
Purchased

Average 
Price Paid 
Per Share (1)
(In thousands, except per share amounts)

September 28, 2017 - October 25, 2017
October 26, 2017 – November 22, 2017
November 23, 2017 – December 27, 2017

Total

363
620
299
1,282

$

$

12.87
12.60
13.29
12.84

363
620
299
1,282

Approximate 
Dollar Value of 
Shares that 
May Yet be 
Purchased 
Under the 
Programs (2)(3)

$
$
$

8,116
200,293
196,313

(1)  Average price paid per share excludes commissions.
(2)  On May 26, 2016, we announced that our Board of Directors approved a new share repurchase program, authorizing us 

to repurchase up to an additional $100 million of our common stock (in addition to prior authorizations). Such 
repurchases may take place from time to time on the open market (including pre-arranged stock trading plans in 
accordance with the guidelines specified in Rule 10b5-1 under the Exchange Act) or in privately negotiated transactions, 
subject to market and business conditions. During the quarter ended December 27, 2017, we purchased 1,005,638 shares 
of our common stock for an aggregate consideration of approximately $12.8 million, pursuant to this share repurchase 
program, thus completing the program.

(3)  On October 31, 2017, we announced that our Board of Directors approved a new share repurchase program, authorizing 
us to repurchase up to an additional $200 million of our common stock (in addition to prior authorizations). Such 
repurchases are to be made in a manner similar to, and will be in addition to, authorizations under the May 26, 2016 
repurchase program. During the quarter ended December 27, 2017, we purchased 276,059 shares of our common stock 
for an aggregate consideration of approximately $3.7 million, pursuant to this share repurchase program.

17

 
 
 
 
 
 
 
Performance Graph

The following graph compares the cumulative total shareholders’ return on our common stock for the five fiscal years ended 
December 27, 2017 (December 26, 2012 to December 27, 2017) against the cumulative total return of the Russell 2000® Index 
and a peer group. The graph and table assume that $100 was invested on December 26, 2012 (the last day of fiscal year 2012) 
in each of the Company’s common stock, the Russell 2000® Index and the peer group and that all dividends were reinvested.

COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL RETURN 
ASSUMES $100 INVESTED ON DECEMBER 26, 2012
ASSUMES DIVIDENDS REINVESTED
FISCAL YEAR ENDED DECEMBER 27, 2017

December 26, 2012
December 25, 2013
December 31, 2014
December 30, 2015
December 28, 2016
December 27, 2017

Russell 2000®
Index (1)

Peer Group (2)

Denny's
Corporation

$
$
$
$
$
$

100.00
140.35
147.53
142.72
171.52
197.07

$
$
$
$
$
$

100.00
167.93
213.82
195.31
227.81
213.45

$
$
$
$
$
$

100.00
153.85
214.35
207.69
267.57
278.59

(1)  The Russell 2000 Index is a broad equity market index of 2,000 companies that measures the performance of the 

small-cap segment of the U.S. equity universe. As of December 27, 2017, the weighted average market 
capitalization of companies within the index was approximately $2.4 billion with the median market capitalization 
being approximately $0.9 billion.

(2)  The peer group consists of 11 public companies that operate in the restaurant industry. The peer group includes the 

following companies: BJ's Restaurants, Inc. (BJRI), Buffalo Wild Wings, Inc. (BWLD), The Cheesecake Factory 
Incorporated (CAKE), Cracker Barrel Old Country Store, Inc. (CBRL), DineEquity, Inc. (DIN), Brinker 
International, Inc. (EAT), Fiesta Restaurant Group, Inc. (FRGI), Jack In The Box Inc. (JACK), Red Robin 
Gourmet Burgers, Inc. (RRGB), Sonic Corp. (SONC) and Texas Roadhouse, Inc. (TXRH).

18

 
 
 
 
 
Item 6.     Selected Financial Data

The following table provides selected financial data that was extracted or derived from our audited financial statements. The 
data set forth below should be read in conjunction with “Management’s Discussion and Analysis of Financial Condition and 
Results of Operations” and our Consolidated Financial Statements and related notes included elsewhere in this report.

December 27,
2017

Fiscal Year Ended
December 30,
2015
(In millions, except ratios and per share amounts)

December 31,
2014 (b)

December 28,
2016 (a)

December 25,
2013

Statement of Income Data:
Operating revenue 
Operating income
Net income
Basic net income per share:
Diluted net income per share:

Cash dividends per common share (c)

Balance Sheet Data (at end of period):
Current assets (d)
Working capital deficit (e)
Net property and equipment 
Total assets 

Long-term debt and capital lease

obligations, excluding current portion 

$
$
$
$
$

$
$
$
$

$

$
$
$
$
$

529.2
70.7
39.6
0.58
0.56

—

41.3
$
(53.6) $
$
139.9
$
323.8

$
$
$
$
$

506.9
47.0
19.4
0.26
0.25

—

35.9
$
(57.5) $
$
133.1
$
306.2

$
$
$
$
$

491.3
63.2
36.0
0.44
0.42

—

36.4
$
(65.1) $
$
124.8
$
297.0

$
$
$
$
$

472.3
57.3
32.7
0.38
0.37

—

56.1
$
(24.3) $
$
109.8
$
289.9

462.6
47.5
24.6
0.27
0.26

—

53.8
(20.3)
105.6
295.8

286.1

$

242.3

$

212.5

$

151.1

$

165.9

(a)  During 2016, we completed the liquidation of the Advantica Pension Plan (the “Pension Plan”). Accordingly, we made a 
final contribution of $9.5 million to the Pension Plan and recognized a settlement loss of $24.3 million, reflecting the 
recognition of unamortized actuarial losses that were recorded in accumulated other comprehensive income.

(b)  The fiscal year ended December 31, 2014 includes 53 weeks of operations compared with 52 weeks for all other years 
presented. We estimate that the additional operating week added approximately $10.7 million of operating revenue in 
2014.

(c)  Our credit facility allows for the payment of cash dividends and/or the purchase of our common stock subject to certain 

limitations. See Part II Item 5.

(d)  During 2015, we early adopted ASU 2015-17, which simplifies the presentation of deferred taxes by requiring that 

deferred tax assets and liabilities be classified as noncurrent in a classified statement of financial position. We chose to 
prospectively apply the guidance. Therefore, as a result of our early adoption, all deferred taxes are reported as 
noncurrent in our Consolidated Balance Sheet as of December 30, 2015. Prior periods were not retrospectively adjusted.

(e)  A negative working capital position is not unusual for a restaurant operating company. 

Item 7.     Management’s Discussion and Analysis of Financial Condition and Results of Operations

The following discussion should be read in conjunction with “Selected Financial Data” and our Consolidated Financial 
Statements and the notes thereto.

Overview

Nature of Our Business

Denny’s Corporation (Denny’s) is one of America’s largest franchised full-service restaurant chains based on the number of 
restaurants. Denny’s, through its wholly-owned subsidiary, Denny’s, Inc., owns and operates the Denny’s brand. At 
December 27, 2017, the Denny’s brand consisted of 1,735 franchised, licensed and company operated restaurants. Of this 
amount, 1,557 of our restaurants were franchised or licensed, representing 90% of the total restaurants, and 178 were company 
operated.

19

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our revenues are derived primarily from two sources: the sale of food and beverages at our company restaurants and the 
collection of royalties and fees from restaurants operated by our franchisees under the Denny’s name. Sales and customer 
traffic at both company and franchised restaurants are affected by the success of our marketing campaigns, new product 
introductions, product quality enhancements, customer service and menu pricing, as well as external factors including 
competition, economic conditions affecting consumer spending and changes in guests' tastes and preferences. Sales at company 
restaurants and royalty and fee income from franchise restaurants are also impacted by the opening of new restaurants, the 
closing of existing restaurants, the sale of company restaurants to franchisees and the acquisition of restaurants from 
franchisees.

Our operating costs are exposed to volatility in two main areas: payroll and benefit costs and product costs. The volatility of 
payroll and benefit costs results primarily from changes in wage rates and increases in labor related expenses, such as medical 
benefit costs and workers' compensation costs. Additionally, changes in guest counts and investments in store-level labor 
impact payroll and benefit costs as a percentage of sales. Many of the products sold in our restaurants are affected by 
commodity pricing and are, therefore, subject to price volatility. This volatility is caused by factors that are fundamentally 
outside of our control and are often unpredictable. In general, we purchase food products based on market prices or we set firm 
prices in purchase agreements with our vendors. In an inflationary commodity environment, our ability to lock in prices on 
certain key commodities is imperative to controlling food costs. In addition, our continued success with menu 
management helps us offer menu items that provide a compelling value to our customers while maintaining attractive product 
costs and profitability. 

2017 Summary of Operations

During 2017, we achieved domestic system-wide same-stores sales growth of 1.1%, comprised of a 1.0% increase at company 
restaurants and a 1.1% increase at domestic franchised restaurants. In addition to growing system-wide same-store sales in 17 
of the past 19 quarters, Denny’s achieved its seventh consecutive year of positive system-wide same-store sales.

A total of 250 remodels were completed during 2017, comprised of 247 at franchised restaurants and three at company 
restaurants. These remodels were in our Heritage image, which we launched in late 2013. This updated look reflects a more 
contemporary diner feel to further reinforce our America's Diner positioning. By the end of 2018, we expect approximately 
80% of the system will have been remodeled to the most current image.

During 2014, we implemented a new franchise agreement, which included a royalty rate of 4.5% and an advertising 
contribution of 3%, excluding any incentives. There were approximately 700 franchised restaurants (45%) operating under this 
agreement as of December 27, 2017, and we expect there to be approximately 800 franchised restaurants (51%) operating 
under this agreement by the end of 2018. We anticipate that existing franchisees will elect to migrate to the new fee structure 
over the next decade as incentives under previous franchise agreements expire. Due to the long-term migration of existing 
franchisees, we will not see the full benefit of the higher royalty rate for some time. For 2017, our average domestic royalty rate 
was approximately 4.14%, compared to 4.11% for 2016 and 4.02% for 2015.

Growing the Brand

Over the last five years our growth initiatives have led to 218 new restaurant openings. During 2017, we had net restaurant 
growth of two restaurants, with 39 openings and 37 closures. Our openings included seven franchised international locations, 
including three in the Philippines, one in Canada, one in Mexico, one in Guatemala and one in the United Kingdom. Our goal is 
to increase net restaurant growth through all avenues: domestic, international and nontraditional. Domestic growth will focus 
on markets in which we have modest penetration. 

Balancing the Use of Cash

We are focused on balancing the use of cash between reinvesting in our base of company restaurants, growing and 
strengthening the brand and returning cash to shareholders. During 2017, cash capital expenditures were $31.2 million, 
comprised of $18.8 million in capital expenditures and restaurant acquisition costs of $12.4 million. Cash flows for acquisitions 
include $8.3 million for the reacquisition of ten franchised restaurants and one former franchised restaurant and $4.1 million for 
real estate associated with the relocation of two high-performing company restaurants due to the impending loss of property 
control. 

20

During 2017, we repurchased a total of 6.8 million shares of our common stock for $82.9 million, thus completing the 2016 
repurchase program. In addition, we recorded 0.5 million shares and $6.9 million in treasury stock as a result of settling a $25 
million accelerated share repurchase program that we entered into during 2016. Since initiating our share repurchase programs 
in November 2010, we have repurchased a total of 43.2 million shares of our common stock for $355.6 million. As of 
December 27, 2017, there was $196.3 million remaining under the current repurchase program. 

To maximize the flexibility of our use of cash, during the fourth quarter of 2017, we refinanced our credit facility. The terms of 
the new credit facility extend the maturity date from March 2020 to October 2022 and increase the borrowing capacity from 
$325 million to $400 million.

Factors impacting comparability

For 2017, 2016 and 2015, the following items impacted the comparability of our results:

•  Company restaurant sales have increased from $353.1 million in 2015 to $390.4 million in 2017, primarily as a result of 

the increase in same-store sales and acquisitions of restaurants from franchisees.

• 

•  Royalty income, which is included as a component of franchise and license revenue, has increased from $94.8 million in 
2015 to $100.6 million in 2017, primarily as a result of the increase in same-store sales and a higher average royalty rate.
Initial and other franchise fees, included as a component of franchise and license revenue, are generally recognized in the 
period in which a restaurant is sold to a franchisee or when a new restaurant is opened. These initial and other fees are 
completely dependent on the number of restaurants sold to or opened by franchisees during a particular period and, as a 
result, can cause fluctuations in our total franchise and license revenue from year to year.

•  Occupancy revenues, also included as a component of franchise and license revenue, result from leasing or subleasing 

restaurants to franchisees. When restaurants are sold and leased or subleased to franchisees, the occupancy costs related 
to these restaurants move from costs of company restaurant sales to costs of franchise and license revenue to match the 
related occupancy revenue. As leases or subleases with franchisees expire, franchise occupancy revenue and costs could 
decrease if franchisees enter into direct leases with landlords. Occupancy revenue has decreased from $41.0 million in 
2015 to $35.7 million in 2017, primarily as a result of lease expirations. At the end of 2017, we had 266 franchise 
restaurants that are leased or subleased from Denny’s, compared to 315 at the end of 2015.

•  During 2014, our Board of Directors approved the termination and liquidation of the Advantica Pension Plan (the 
“Pension Plan”). During 2016, we completed the liquidation of the Pension Plan. Accordingly, we made a final 
contribution of $9.5 million to the Pension Plan and recognized a pre-tax settlement loss of $24.3 million, reflecting the 
recognition of unamortized actuarial losses that were recorded in accumulated other comprehensive income.

Expected impact of revenue recognition adoption

In May 2014, the Financial Accounting Standards Board issued Accounting Standards Update 2014-09, “Revenue from 
Contracts with Customers (Topic 606)”. The new guidance clarifies the principles used to recognize revenue for all entities and 
requires companies to recognize revenue when it transfers goods or service to a customer in an amount that reflects the 
consideration to which a company expects to be entitled. The FASB has subsequently amended this guidance by issuing 
additional ASUs that provide clarification and further guidance around areas identified as potential implementation issues, 
including principal versus agent considerations, licensing and identifying performance obligations, assessing collectability, 
presentation of sales taxes received from customers, noncash consideration, contract modification and clarification of using the 
full retrospective approach upon adoption. All of the standards are effective for annual and interim periods beginning after 
December 15, 2017 (our fiscal 2018). The guidance allows for either a retrospective or cumulative effect transition method with 
early application permitted. We will use the modified retrospective method of adoption.

The guidance is not expected to impact the recognition of company restaurant sales or royalties from franchised restaurants.  
However, the adoption will have an impact on initial franchise fees, advertising arrangements with franchisees, certain other 
franchise fees and gift card breakage.

21

Upon adoption, initial franchise fees, which are currently recognized upon the opening of a franchise restaurant, will be 
deferred and recognized over the term of the underlying franchise agreement. The effect of the required deferral of initial 
franchise fees received in a given year will be mitigated by the recognition of revenue from fees retrospectively deferred from 
prior years. Upon adoption, we expect to record approximately $21.0 million as a cumulative effect adjustment increasing 
opening deficit and deferred revenue as of December 28, 2017 (the first day of fiscal 2018) related to previously recognized 
initial franchise fees. The deferred revenue resulting from the cumulative effect adjustment will be amortized over the lives of 
the individual franchise agreements. During 2017, 2016 and 2015, we recorded initial and other fees of $2.5 million, $2.7 
million and $2.5 million, respectively, as a component of franchise and license revenue in our Consolidated Statements of 
Income.

Currently, we record advertising expense net of contributions from franchisees to our advertising programs, including local co-
operatives. Additionally, certain other franchise expenses are also recorded net of the related fees received from franchisees. 
Under the new guidance, we will include these revenues and expenditures on a gross basis within the Consolidated Statements 
of Income. While this change will materially impact the gross amount of reported franchise and license revenue and costs of 
franchise and license revenue, the impact will generally be an offsetting increase to both revenue and expense such that there 
will not be a significant, if any, impact on operating income and net income. Franchisee contributions to our advertising 
programs, including local co-operatives, for 2017, 2016 and 2015 were $79.7 million, $76.5 million and $72.5 million, 
respectively. Other franchise fees recorded net of expenses for 2017, 2016 and 2015 were $2.9 million, $3.6 million  and $2.9 
million, respectively. 

Currently, we record breakage income as a benefit to our advertising fund or reduction to other operating expenses, depending 
on where the gift cards were sold, and breakage is recognized when the likelihood of redemption is remote. Upon adoption, gift 
card breakage income will be presented within revenue and breakage will be recognized proportionately as redemptions occur. 
We recognized $0.3 million in breakage on gift cards during 2017, 2016 and 2015. 

22

Statements of Income

Revenue: 

Company restaurant sales
Franchise and license revenue
Total operating revenue 

Costs of company restaurant sales (a): 

Product costs 
Payroll and benefits 
Occupancy 
Other operating expenses 

Total costs of company restaurant sales

Costs of franchise and license revenue (a) 
General and administrative expenses 
Depreciation and amortization 

Operating (gains), losses and other charges, net
Total operating costs and expenses, net

Operating income 
Interest expense, net 
Other nonoperating (income) expense, net
Net income before income taxes
Provision for income taxes
Net income

Other Data:

Company average unit sales
Franchise average unit sales
Company equivalent units (b)
Franchise equivalent units (b)
Company same-store sales increase (c)(d)
Domestic franchised same-store sales increase (c)

December 27, 2017

Fiscal Year Ended
December 28, 2016
(Dollars in thousands)

December 30, 2015

$ 390,352
138,817
529,169

73.8 % $ 367,310
139,638
26.2 %
506,948
100.0 %

72.5 % $ 353,073
138,220
27.5 %
491,293
100.0 %

71.9%
28.1%
100.0%

97,825
153,037
20,802
53,049
324,713
39,294
66,415
23,720

4,329
458,471
70,698
15,640
(1,743)
56,801
17,207
39,594

25.1 %
39.2 %
5.3 %
13.6 %
83.2 %
28.3 %
12.6 %
4.5 %

0.8 %
86.6 %
13.4 %
3.0 %
(0.3)%
10.7 %
3.3 %
7.5 % $

90,487
142,823
19,557
49,229
302,096
40,805
67,960
22,178

26,910
459,949
46,999
12,232
(1,109)
35,876
16,474
19,402

24.6 %
38.9 %
5.3 %
13.4 %
82.2 %
29.2 %
13.4 %
4.4 %

5.3 %
90.7 %
9.3 %
2.4 %
(0.2)%
7.1 %
3.2 %
3.8 % $

89,660
136,626
20,443
47,628
294,357
43,345
66,602
21,472

2,366
428,142
63,151
9,283
139
53,729
17,753
35,976

25.4%
38.7%
5.8%
13.5%
83.4%
31.4%
13.6%
4.4%

0.5%
87.1%
12.9%
1.9%
0.0%
10.9%
3.6%
7.3%

2,278
1,590
171
1,556

1.0 %
1.1 %

  $
  $

2,254
1,563
163
1,556

1.1 %
0.8 %

$
$

2,217
1,555
159
1,538

6.5 %
5.7 %

$

$
$

(a)  Costs of company restaurant sales percentages are as a percentage of company restaurant sales. Costs of franchise and 

license revenue percentages are as a percentage of franchise and license revenue. All other percentages are as a 
percentage of total operating revenue.

(b)  Equivalent units are calculated as the weighted average number of units outstanding during a defined time period.
(c)  Same-store sales include sales from restaurants that were open the same period in the prior year.
(d)  Prior year amounts have not been restated for 2017 comparable restaurants.

23

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Unit Activity

Company restaurants, beginning of period
Units opened
Units acquired from franchisees
Units sold to franchisees
Units closed

End of period

Franchised and licensed restaurants, beginning of

period

Units opened 
Units purchased from Company
Units acquired by Company
Units closed

End of period

Total restaurants, end of period

Company Restaurant Operations

Fiscal Year Ended
December 27, 2017 December 28, 2016 December 30, 2015
161
3
3
(1)
(2)
164

164
1
10
(6)
—
169

169
3
10
(4)
—
178

1,564
36
4
(10)
(37)
1,557
1,735

1,546
49
6
(10)
(27)
1,564
1,733

1,541
42
1
(3)
(35)
1,546
1,710

Company same-store sales increased 1.0% in 2017 and 1.1% in 2016 compared with the respective prior year. Company 
restaurant sales for 2017 increased $23.0 million, or 6.3%, primarily resulting from the increase in same-store sales and an 
eight equivalent unit increase in company restaurants. Company restaurant sales for 2016 increased $14.2 million, or 4.0%, 
primarily resulting from the increase in same-store sales and a four equivalent unit increase in company restaurants. 

Total costs of company restaurant sales as a percentage of company restaurant sales were 83.2% in 2017, 82.2% in 2016 and 
83.4% in 2015. 

Product costs were 25.1% in 2017, 24.6% in 2016 and 25.4% in 2015. The changes in both years were primarily due to 
commodity costs. 

Payroll and benefits were 39.2% in 2017, 38.9% in 2016 and 38.7% in 2015. The increase in 2017 was primarily due to a 0.8 
percentage point increase in labor costs, partially offset by a 0.2 percentage point decrease in incentive compensation and a 0.2 
percentage point decrease in workers' compensation costs. Group insurance costs remained flat compared to the prior year 
period. The increase in 2016 was primarily due to a 0.8 percentage point increase in labor costs, a 0.3 percentage point increase 
in group insurance and a 0.2 percentage point increase in workers' compensation costs, partially offset by a 1.1 percentage point 
decrease in incentive compensation costs. Contributing to the increase in 2016 labor costs was the impact of the California Paid 
Sick Leave law, which became effective in July 2015. 

Occupancy costs were 5.3% in 2017, 5.3% in 2016 and 5.8% in 2015. The 2016 decrease is primarily related to a 0.3 
percentage point decrease in general liability costs and a 0.2 percentage point decrease in rent and property taxes due to an 
increase in capital leases during the year.

24

 
 
Other operating expenses were comprised of the following amounts and percentages of company restaurant sales:

December 27, 2017

Fiscal Year Ended
December 28, 2016
(Dollars in thousands)

December 30, 2015

$ 13,263
6,738
14,315
18,733
$ 53,049

3.4% $ 12,426
6,406
1.7%
13,112
3.7%
4.8%
17,285
13.6% $ 49,229

3.4% $ 12,866
6,017
1.7%
12,527
3.6%
4.7%
16,218
13.4% $ 47,628

3.6%
1.7%
3.5%
4.6%
13.5%

Utilities
Repairs and maintenance
Marketing
Other direct costs

Other operating expenses

Franchise Operations

Franchise and license revenue and costs of franchise and license revenue were comprised of the following amounts and 
percentages of franchise and license revenue for the periods indicated:

Royalties
Initial and other fees
Occupancy revenue

Franchise and license revenue

Occupancy costs
Other direct costs

Costs of franchise and license revenue

December 27, 2017

Fiscal Year Ended
December 28, 2016
(Dollars in thousands)

December 30, 2015

$ 100,631
2,466
35,720
$ 138,817

$ 25,466
13,828
$ 39,294

72.5% $ 98,416
2,717
1.8%
25.7%
38,505
100.0% $ 139,638

70.5% $ 94,755
2,478
1.9%
27.6%
40,987
100.0% $ 138,220

18.3% $ 28,062
10.0%
12,743
28.3% $ 40,805

20.1% $ 30,416
9.1%
12,929
29.2% $ 43,345

68.6%
1.8%
29.6%
100.0%

22.0%
9.4%
31.4%

Royalties increased by $2.2 million, or 2.3%, in 2017 primarily resulting from a 1.1% increase in domestic same-store sales 
and a higher average royalty rate as compared to 2016. Equivalent units remained flat for 2017 as compared to 2016. Royalties 
increased by $3.7 million, or 3.9%, in 2016 primarily resulting from an 18 equivalent unit increase in franchised and licensed 
restaurants, a 0.8% increase in domestic same-store sales and a higher average royalty rate as compared to 2015. The higher 
average royalty rates for both periods resulted as certain restaurants transitioned to a higher rate structure. The average royalty 
rate was 4.14%, 4.11% and 4.02% for 2017, 2016 and 2015, respectively.

Initial and other fees decreased by $0.3 million, or 9.2%, in 2017 as a higher number of restaurants were opened by franchisees 
during the prior year period. Initial and other fees increased by $0.2 million, or 9.6%, in 2016 as a higher number of restaurants 
were opened by franchisees and sold to franchisees compared to the prior year period. Occupancy revenue decreased by $2.8 
million, or 7.2%, in 2017 and by $2.5 million, or 6.1%, in 2016 primarily resulting from lease expirations.

Occupancy costs decreased by $2.6 million, or 9.3%, in 2017 and by $2.4 million, or 7.7%, in 2016 primarily resulting from 
lease expirations. Other direct costs increased by $1.1 million, or 8.5%, in 2017 due to increased franchise administrative costs 
and were essentially flat in 2016. As a result, costs of franchise and license revenue decreased by $1.5 million, or 3.7%, in 2017 
and by $2.5 million, or 5.9%, in 2016. 

Other Operating Costs and Expenses

Other operating costs and expenses such as general and administrative expenses and depreciation and amortization expense 
relate to both company and franchise operations.

25

 
 
 
 
 
 
 
 
 
 
General and administrative expenses are comprised of the following:

Fiscal Year Ended
December 27, 2017 December 28, 2016 December 30, 2015
(In thousands)

Share-based compensation
Other general and administrative expenses
Total general and administrative expenses

$

$

8,541
57,874
66,415

$

$

7,610
60,350
67,960

$

$

6,635
59,967
66,602

General and administrative expenses decreased by $1.5 million in 2017 primarily resulting from a $2.6 million decrease in 
incentive compensation and a $1.3 million reduction in professional fees. These decreases were partially offset by a $0.9 
million increase in investments in personnel and a $0.8 million increase related to market valuation changes in our non-
qualified deferred compensation plan liabilities. Offsetting gains on the underlying nonqualified deferred plan investments are 
included as a component of other non-operating income, net. Share-based compensation increased by $0.9 million due in part 
to the cancellation and re-issuance of certain equity awards to non-employee members of our Board of Directors in the 2016 
period. Additionally, share-based compensation was impacted by the election to account for forfeitures as they occur, which 
was effective beginning in fiscal 2017. There have been no actual forfeitures during fiscal 2017.

General and administrative expenses increased by $1.4 million in 2016. The 2016 increase in other general and administrative 
expenses is comprised of $2.3 million in investments in personnel and technology and $0.8 million related to market valuation 
changes in our deferred compensation plan liabilities, partially offset by a $2.7 million decrease in incentive compensation. The 
2016 increase in share-based compensation is primarily the result of forfeitures during 2015. 

Depreciation and amortization is comprised of the following:

Fiscal Year Ended
December 27, 2017 December 28, 2016 December 30, 2015
(In thousands)

Depreciation of property and equipment
Amortization of capital lease assets
Amortization of intangible and other assets

Total depreciation and amortization expense

$

$

17,121
4,087
2,512
23,720

$

$

17,012
3,630
1,536
22,178

$

$

16,548
3,449
1,475
21,472

The increases in depreciation and amortization expense is primarily the result of our investments in company unit remodels and 
acquisitions of franchised restaurants during the past three years. The increases in amortization of intangible and other assets is 
primarily due to the increase in reacquired franchise rights related to acquisitions of franchised restaurants during the current 
and prior year.

Operating (gains), losses and other charges, net are comprised of the following:

Fiscal Year Ended
December 27, 2017 December 28, 2016 December 30, 2015
(In thousands)

Pension settlement loss
Software implementation costs
(Gains) losses on sales of assets and other, net
Restructuring charges and exit costs
Impairment charges

Operating (gains), losses and other charges, net

$

$

— $

5,247
(1,729)
485
326
4,329

$

26

24,297
—
29
1,486
1,098
26,910

$

$

—
—
(93)
1,524
935
2,366

 
  
 
 
 
 
 
 
 
 
Software implementation costs of $5.2 million for the year ended December 27, 2017 were the result of our investment in a 
new cloud-based Enterprise Resource Planning system. Gains on sales of assets and other, net of $1.7 million for the year 
ended December 27, 2017 primarily related to real estate sold to franchisees. For the year ended December 28, 2016, the pre-
tax pension settlement loss of $24.3 million related to the completion of the liquidation of the Advantica Pension Plan. See 
Note 11 to our Consolidated Financial Statements for details on the Pension Plan liquidation. 

Restructuring charges and exit costs were comprised of the following:

Fiscal Year Ended
December 27, 2017 December 28, 2016 December 30, 2015
(In thousands)

Exit costs 
Severance and other restructuring charges

Total restructuring and exit costs

$

$

385
100
485

$

$

591
895
1,486

$

$

697
827
1,524

Impairment charges for 2016 and 2015 resulted primarily from the impairment of restaurants identified as assets held for sale. 

Operating income was $70.7 million in 2017, $47.0 million in 2016 and $63.2 million in 2015.

Interest expense, net is comprised of the following:

Fiscal Year Ended
December 27, 2017 December 28, 2016 December 30, 2015
(In thousands)

Interest on credit facilities
Interest on interest rate swaps
Interest on capital lease liabilities
Letters of credit and other fees
Interest income

Total cash interest

Amortization of deferred financing costs
Interest accretion on other liabilities

Total interest expense, net

$

$

7,586
73
5,797
1,216
(106)
14,566
596
478
15,640

$

$

4,606
789
4,768
1,185
(116)
11,232
593
407
12,232

$

$

2,789
859
3,537
1,180
(66)
8,299
507
477
9,283

Interest expense, net increased during 2017 and 2016 primarily due to the increased balance of our credit facility and an 
increase in capital leases.

Other nonoperating (income) expense, net was income of $1.7 million for 2017, income of $1.1 million for 2016 and 
expense of $0.1 million for 2015. The income for the 2017 and 2016 periods was primarily the result of gains on deferred 
compensation plan investments. The expense for the 2015 period consisted primarily of $0.3 million of write-offs of deferred 
financing costs related to our 2015 debt refinancing, partially offset by gains on lease terminations and deferred compensation 
plan investments. 

The provision for income taxes was $17.2 million for 2017, $16.5 million for 2016 and $17.8 million for 2015. The effective 
tax rate was 30.3% for 2017, 45.9% for 2016 and 33.0% for 2015. For the 2017 period, the difference in the overall effective 
rate from the U.S. statutory rate was primarily due to state taxes and the generation of employment and foreign tax credits. The 
2017 rates also benefited $1.7 million from share-based compensation and $1.6 million from the revaluing of deferred tax 
assets and liabilities required under the The Tax Cut and Jobs Act of 2017. Refer to Note 2 to our Consolidated Financial 
Statements set forth in Part II, Item 8 of this report for the impact of the adoption of ASU 2016-09.

27

         
 
 
 
 
 
 
 
 
 
 
For the 2016 period, the difference in the overall effective rate from the U.S. statutory rate was primarily due to state taxes, the 
generation of employment tax credits, the Pension Plan liquidation, and foreign tax credits generated with the filings of federal 
amended tax returns. The 2016 rates were impacted by the recognition of a $2.1 million tax benefit related to the $24.3 million 
pre-tax settlement loss on the Pension Plan liquidation. This benefit was at a rate lower than the effective tax rate due to the 
previous recognition of an approximate $7.2 million tax benefit recognized with the reversal of our valuation allowance in 
2011. In addition, we amended prior years’ U.S. tax returns in order to maximize a foreign tax credit in lieu of a foreign tax 
deduction, resulting in a net tax benefit of approximately $3.7 million during the year.

For 2015, the difference in the overall effective rate from the U.S. statutory rate was primarily related to state taxes and the 
generation of employment and foreign tax credits.

Net income was $39.6 million for 2017, $19.4 million for 2016 and $36.0 million for 2015.

Liquidity and Capital Resources

Summary of Cash Flows

Our primary sources of liquidity and capital resources are cash generated from operations and borrowings under our credit 
facility (as described below). Principal uses of cash are operating expenses, capital expenditures and the repurchase of shares of 
our common stock.

The following table presents a summary of our sources and uses of cash and cash equivalents for the periods indicated:

December 27, 2017

December 28, 2016

December 30, 2015

Fiscal Year Ended

Net cash provided by operating activities

Net cash used in investing activities

Net cash used in financing activities

Increase (decrease) in cash and cash equivalents

$

$

(In thousands)

78,269

$

71,162

$

(27,147)

(48,731)

(32,656)

(37,585)

2,391

$

921

$

83,285

(32,735)

(51,953)

(1,403)

Net cash flows provided by operating activities were $78.3 million for the year ended December 27, 2017 compared to $71.2 
million for the year ended December 28, 2016. The increase in cash flows provided by operating activities is primarily due to 
the funding of our pension liability during 2016, partially offset by increased interest and tax payments during the current year. 
We believe that our estimated cash flows from operations for 2018, combined with our capacity for additional borrowings 
under our credit facility, will enable us to meet our anticipated cash requirements and fund capital expenditures over the next 
twelve months.

Net cash flows used in investing activities were $27.1 million for the year ended December 27, 2017. These cash flows are 
primarily comprised of capital expenditures of $18.8 million and acquisitions of restaurants and real estate of $12.4 million. 
Cash flows for acquisitions include $8.3 million for the reacquisition of ten franchised restaurants and one former franchised 
restaurant and $4.1 million for real estate associated with the relocation of two high-performing company restaurants due to the 
impending loss of property control. 

28

 
 
 
  
 
 
 
 
Our principal capital requirements have been largely associated with the following:

Facilities
New construction 
Remodeling
Information technology
Other

Capital expenditures (excluding acquisitions)

$

Fiscal Year Ended
December 27, 2017 December 28, 2016
(In thousands)
7,144
6,115
2,270
1,470
1,812
18,811

7,365
3,347
6,374
1,299
1,364
19,749

$

$

$

Capital expenditures for fiscal 2018 are expected to be between $33-$35 million.

Cash flows used in financing activities were $48.7 million for the year ended December 27, 2017, which included stock 
repurchases of $83.1 million, partially offset by net long-term debt borrowings of $37.2 million. 

Our working capital deficit was $53.6 million at December 27, 2017 compared with $57.5 million at December 28, 2016. The 
decrease in working capital deficit is primarily related to the decrease in accrued incentive compensation. We are able to 
operate with a substantial working capital deficit because (1) restaurant operations and most food service operations are 
conducted primarily on a cash (and cash equivalent) basis with a low level of accounts receivable, (2) rapid turnover allows a 
limited investment in inventories and (3) accounts payable for food, beverages and supplies usually become due after the 
receipt of cash from the related sales.

Refinancing of Credit Facility

On October 26, 2017, Denny's Corporation and certain of its subsidiaries refinanced our credit facility (the “Old Credit 
Facility”) and entered into a new five-year $400 million senior secured revolver (with a $30 million letter of credit sublimit) 
(the “New Credit Facility”). The New Credit Facility includes an accordion feature that would allow us to increase the size of 
the revolver to $450 million. A commitment fee, initially set at 0.30%, is paid on the unused portion of the revolving credit 
facility. Borrowings under the credit facility bear a tiered interest rate, which is based on the Company’s consolidated leverage 
ratio and was initially set at LIBOR plus 200 basis points. The maturity date for the credit facility is October 26, 2022.

The New Credit Facility was used to refinance the Old Credit Facility and will also be available for working capital, capital 
expenditures and other general corporate purposes. The New Credit Facility is guaranteed by the Company and its material 
subsidiaries and is secured by assets of the Company and its subsidiaries, including the stock of the Company's subsidiaries. It 
includes negative covenants that are usual for facilities and transactions of this type. The New Credit Facility also includes 
certain financial covenants with respect to a maximum consolidated leverage ratio and a minimum consolidated fixed charge 
coverage ratio.

As of December 27, 2017, we had outstanding revolver loans of $259.0 million and outstanding letters of credit under the 
senior secured revolver of $21.5 million. These balances resulted in availability of $119.5 million under the New Credit 
Facility. Prior to considering the impact of our interest rate swaps, described below, the weighted-average interest rate on 
outstanding revolver loans was 3.42% as of December 27, 2017. Taking into consideration the interest rate swaps, the 
weighted-average interest rate of outstanding revolver loans was 3.32% as of December 27, 2017.

29

 
 
 
 
 
Interest Rate Hedges

We have interest rate swaps to hedge a portion of the forecasted cash flows of our floating rate debt. See Part II Item 7A. 
Quantitative and Qualitative Disclosures About Market Risk for details on our interest rate swaps.

Contractual Obligations

Our future contractual obligations and commitments at December 27, 2017 consisted of the following:

Long-term debt 
Capital lease obligations (a) 
Operating lease obligations 
Interest obligations (a)
Defined contribution plan obligations
Purchase obligations (b) 
Unrecognized tax benefits (c)

Total 

Payments Due by Period

Total

Less than 1
Year

1-2 Years
(In thousands)

3-4 Years

5 Years and
Thereafter

$

$

259,000
71,786
153,133
48,907
280
194,446
1,469
729,021

$

— $

— $

8,863
26,214
9,736
280
194,446
—
239,539

$

$

16,225
42,555
20,437
—
—
—
79,217

$

259,000
13,625
30,297
18,734
—
—
—
321,656

$

$

—
33,073
54,067
—
—
—
—
87,140

(a)  Interest obligations represent payments related to our long-term debt outstanding at December 27, 2017. For long-

term debt with variable rates, we have used the rate applicable at December 27, 2017 to project interest over the 
periods presented in the table above, taking into consideration the impact of the interest rate swaps for the 
applicable periods. The capital lease obligation amounts above are inclusive of interest.

(b)  Purchase obligations include amounts payable under purchase contracts for food and non-food products. Many of 
these agreements do not obligate us to purchase any specific volumes and include provisions that would allow us 
to cancel such agreements with appropriate notice. For agreements with cancellation provisions, amounts included 
in the table above represent our estimate of purchase obligations during the periods presented if we were to cancel 
these contracts with appropriate notice.

(c)  Unrecognized tax benefits are related to uncertain tax positions. As we are not able to reasonably estimate the 
timing or amount of these payments, the related balances have not been reflected in the “Payments Due by 
Period” section of the table.

Off-Balance Sheet Arrangements

Except for operating leases entered into during the normal course of business, we do not have any off-balance sheet 
arrangements.

Critical Accounting Policies and Estimates

Our discussion and analysis of our financial condition and results of operations are based upon our Consolidated Financial 
Statements, which have been prepared in accordance with U.S. generally accepted accounting principles. The preparation of 
these financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, 
revenues and expenses, and related disclosure of contingent assets and liabilities. On an ongoing basis, we evaluate our 
estimates, including those related to self-insurance liabilities, impairment of long-lived assets, restructuring and exit costs and 
income taxes. We base our estimates on historical experience and on various other assumptions that we believe to be reasonable 
under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and 
liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different 
assumptions or conditions; however, we believe that our estimates, including those for the above-described items, are 
reasonable.

Our significant accounting policies, including the critical accounting policies listed below, are fully described in Note 2 to our 
Consolidated Financial Statements included in Part II, Item 8 of this report. We believe the following critical accounting 
policies affect our more significant judgments and estimates used in the preparation of our Consolidated Financial Statements:

30

 
 
 
 
 
 
 
 
 
 
Self-insurance liabilities. We are self-insured for a portion of our losses related to certain medical plans, workers’ 
compensation, general, product and automobile insurance liability. In estimating these liabilities, we utilize independent 
actuarial estimates of expected losses, which are based on statistical analysis of historical data. Our estimates of expected losses 
are adjusted over time based on changes to the actual costs of the underlying claims, which could result in additional expense 
or reversal of expense previously recorded.

Impairment of long-lived assets. We evaluate our long-lived assets for impairment at the restaurant level on a quarterly basis, 
when assets are identified as held for sale or whenever changes or events indicate that the carrying value may not be 
recoverable. For assets identified as held for sale, we use the market approach and consider proceeds from similar asset sales. 
We assess impairment of restaurant-level assets based on the operating cash flows of the restaurant, expected proceeds from the 
sale of assets and our plans for restaurant closings. Generally, all restaurants with negative cash flows from operations for the 
most recent twelve months at each quarter end are included in our assessment. For underperforming assets, we use the income 
approach to determine both the recoverability and estimated fair value of the assets. To estimate future cash flows, we make 
certain assumptions about expected future operating performance, such as revenue growth, operating margins, risk-adjusted 
discount rates, and future economic and market conditions. If the long-lived assets of a restaurant are not recoverable based 
upon estimated future, undiscounted cash flows, we write the assets down to their fair value. If these estimates or their related 
assumptions change in the future, we may be required to record additional impairment charges. 

Income taxes. We make certain estimates and judgments in the calculation of our provision for income taxes, in the resulting 
tax liabilities, and in the recoverability of deferred tax assets. We record valuation allowances against our deferred tax assets, 
when necessary. Realization of deferred tax assets is dependent on future taxable earnings and is therefore uncertain. We assess 
the likelihood that our deferred tax assets in each of the jurisdictions in which we operate will be recovered from future taxable 
income. Deferred tax assets do not include future tax benefits that we deem likely not to be realized. 

We record a liability for unrecognized tax benefits resulting from tax positions taken, or expected to be taken, in an income tax 
return. We recognize any interest and penalties related to unrecognized tax benefits in income tax expense. Penalties, when 
incurred, are recognized in general and administrative expense. Assessment of uncertain tax positions requires judgments 
relating to the amounts, timing and likelihood of resolution.

Recent Accounting Pronouncements

See the Accounting Standards to be Adopted section of Note 2 to our Consolidated Financial Statements included in Part II, 
Item 8 of this report for further details of recent accounting pronouncements.

Item 7A.     Quantitative and Qualitative Disclosures About Market Risk

Interest Rate Risk

We have exposure to interest rate risk related to certain instruments entered into for other than trading purposes. Specifically, as 
of December 27, 2017, borrowings under our credit facility bore interest at variable rates based on LIBOR plus a spread of 200 
basis points per annum.

We have interest rate swaps to hedge a portion of the forecasted cash flows of our floating rate debt. We designated these 
interest rate swaps as cash flow hedges of our exposure to variability in future cash flows attributable to payments of LIBOR 
due on specific notional debt obligations. 

Based on the interest rate as determined by our consolidated leverage ratio in effect as of December 27, 2017, under the terms 
of the swaps, we will pay the following fixed rates on the notional amounts noted:

Period Covered

Notional Amount

Fixed Rate

March 31, 2015 - March 29, 2018

March 29, 2018 - March 31, 2025

April 1, 2025 - March 31, 2026

$

(In thousands)

120,000

170,000

50,000

3.13%

4.44%

4.46%

31

 
 
 
 
 
As of December 27, 2017, the fair value of the interest rate swaps was a net liability of $2.2 million, which is comprised of 
assets of $0.1 million recorded as a component of other noncurrent assets and liabilities of $2.3 million recorded as a 
component of other noncurrent liabilities in our Consolidated Balance Sheets.

As of December 27, 2017, the swap effectively increased our ratio of fixed rate debt from approximately 10% of total debt to 
approximately 52% of total debt. We expect to reclassify approximately $1.3 million from accumulated other comprehensive 
loss related to our interest rate swaps during the next twelve months. This amount will be included as a component of interest 
expense in our Consolidated Statements of Income. See Note 10 to our Consolidated Financial Statements included in Part II, 
Item 8 of this report for additional details. 

Based on the levels of borrowings under the credit facility at December 27, 2017, if interest rates changed by 100 basis points, 
our annual cash flow and income before taxes would change by approximately $1.0 million. This computation is determined by 
considering the impact of hypothetical interest rates on the credit facility at December 27, 2017, taking into consideration the 
interest rate swaps that will be in effect during the annual period. However, the nature and amount of our borrowings may vary 
as a result of future business requirements, market conditions and other factors. 

On March 29, 2018, the interest rate swap with a notional amount of $120.0 million and fixed rate of 3.13% will expire and the 
interest rate swap with a notional amount of $170.0 million and fixed rate of 4.44% will become effective. As a result, taking 
into consideration the interest rate swaps, both the ratio of fixed rate debt and the weighted-average interest rate will increase.

Subsequent to the year ended December 27, 2017, we entered into additional interest rate swaps. See Note 19 to our 
Consolidated Financial Statements.

Commodity Price Risk

We purchase certain food products, such as beef, poultry, pork, eggs and coffee, and utilities such as gas and electricity, that are 
affected by commodity pricing and are, therefore, subject to price volatility caused by weather, production problems, delivery 
difficulties and other factors that are outside our control and which are generally unpredictable. Changes in commodity prices 
affect us and our competitors generally and often simultaneously. In general, we purchase food products and utilities based 
upon market prices established with vendors. Although many of the items purchased are subject to changes in commodity 
prices, the majority of our purchasing arrangements are structured to contain features that minimize price volatility by 
establishing fixed pricing and/or price ceilings and floors. We use these types of purchase arrangements to control costs as an 
alternative to using financial instruments to hedge commodity prices. In many cases, we believe we will be able to address 
commodity cost increases which are significant and appear to be long-term in nature by adjusting our menu pricing or changing 
our product delivery strategy. However, competitive circumstances could limit such actions and, in those circumstances, 
increases in commodity prices could lower our margins. Because of the often short-term nature of commodity pricing 
aberrations and our ability to change menu pricing or product delivery strategies in response to commodity price increases, we 
believe that the impact of commodity price risk is not significant.

We have established a process to identify, control and manage market risks which may arise from changes in interest rates, 
commodity prices and other relevant rates and prices. We do not use derivative instruments for trading purposes. 

Item 8.     Financial Statements and Supplementary Data

See Index to Financial Statements which appears on page F-1 herein.

Item 9.     Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

None.

32

 
 
 
 
 
 
Item 9A.     Controls and Procedures

Evaluation of Disclosure Controls and Procedures

Our management, with the participation of our principal executive and financial officers, including the Chief Executive Officer 
(the “CEO”) and Chief Financial Officer (the “CFO”), evaluated the effectiveness of our design and operation of our disclosure 
controls and procedures pursuant to and as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act of 1934, as 
amended (the “Exchange Act”), as of the end of the period covered by this report.  

Based on their assessment as of December 27, 2017, our CEO and CFO have concluded that our disclosure controls and 
procedures were effective at the reasonable assurance level.

Changes in Internal Control over Financial Reporting

During the first quarter of 2017, we implemented a new human resources and payroll system as well as new lease 
administration software. During the second quarter of 2017, we introduced additional functionality and enhancements related to 
the new human resources and payroll system. During the third quarter of 2017, we implemented a new financial management 
system.  During the fourth quarter of 2017, we continued to optimize and enhance the system functionality. These new systems 
resulted in significant changes to certain of our processes and procedures for internal control over financial reporting. We 
assessed the control design during implementation and conducted post-implementation monitoring and testing to ensure the 
effectiveness of internal controls over financial reporting.

There were no other changes in the Company’s internal control over financial reporting that occurred during the Company’s 
most recent fiscal quarter that has materially affected, or are reasonably likely to materially affect, the Company’s internal 
control over financial reporting.

Management's Report on Internal Control Over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as defined 
in Exchange Act Rules 13a-15(f) and 15d-15(f). Our internal control system is designed to provide reasonable assurance to our 
management and Board of Directors regarding the reliability of financial reporting and the preparation and fair presentation of 
financial statements for external purposes in accordance with generally accepted accounting principles. Because of its inherent 
limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any 
evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in 
conditions, or that the degree of compliance with the policies or procedures may deteriorate.

Under the supervision and with the participation of our management, including our CEO and CFO, we conducted an evaluation 
of the effectiveness of our internal control over financial reporting as of December 27, 2017 based on the framework in Internal 
Control-Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission. 
Based on that evaluation, our management concluded that our internal control over financial reporting was effective as of 
December 27, 2017.

The effectiveness of our internal control over financial reporting as of December 27, 2017 has also been audited by KPMG 
LLP, an independent registered public accounting firm, as stated in their report that appears herein.

33

 
Report of Independent Registered Public Accounting Firm

To the Shareholders and Board of Directors
Denny’s Corporation:

Opinion on Internal Control Over Financial Reporting 

We have audited Denny’s Corporation and subsidiaries’ (the Company) internal control over financial reporting as of December 27, 
2017, based on criteria established in Internal Control - Integrated Framework (2013) issued by the Committee of Sponsoring 
Organizations of the Treadway Commission. In our opinion, the Company maintained, in all material respects, effective internal 
control over financial reporting as of December 27, 2017, based on criteria established in Internal Control - Integrated Framework 
(2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission.  

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) 
(PCAOB),  the  consolidated  balance  sheets  of  the  Company  as  of  December 27,  2017  and  December 28,  2016,  the  related 
consolidated statements of income, comprehensive income, shareholders’ deficit, and cash flows for each of the years in the three-
year period ended December 27, 2017, and the related notes (collectively, the consolidated financial statements), and our report 
dated February 26, 2018 expressed an unqualified opinion on those consolidated financial statements.

Basis for Opinion 

The Company’s management is responsible for maintaining effective internal control over financial reporting and for its assessment 
of the effectiveness of internal control over financial reporting, included in the accompanying Management’s Report on Internal 
Control Over Financial Reporting (Item 9A). Our responsibility is to express an opinion on the Company’s internal control over 
financial reporting based on our audit. We are a public accounting firm registered with the PCAOB and are required to be independent 
with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the 
Securities and Exchange Commission and the PCAOB.

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the 
audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material 
respects. Our audit of internal control over financial reporting included obtaining an understanding of internal control over financial 
reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of 
internal control based on the assessed risk. Our audit also included performing such other procedures as we considered necessary 
in the circumstances. We believe that our audit provides a reasonable basis for our opinion.

Definition and Limitations of Internal Control Over Financial Reporting 

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability 
of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted 
accounting principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain 
to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets 
of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial 
statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are 
being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable 
assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that 
could have a material effect on the financial statements.

Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect  misstatements. Also, 
projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because 
of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

/s/  KPMG LLP 

Greenville, South Carolina
February 26, 2018 

34

 
 
 Item 9B.     Other Information

None.

PART III

Item 10.     Directors, Executive Officers and Corporate Governance

Information required by this item with respect to our executive officers and directors; compliance by our directors, executive 
officers and certain beneficial owners of our common stock with Section 16(a) of the Exchange Act; the committees of our 
Board of Directors; our Audit Committee Financial Expert; and our Code of Ethics is furnished by incorporation by reference 
to information under the captions entitled “General-Equity Security Ownership”, “Election of Directors”, “Executive 
Compensation”, “Section 16(a) Beneficial Ownership Reporting Compliance”, “Related Party Transactions” and “Code of 
Ethics” in the proxy statement (to be filed hereafter) in connection with Denny’s Corporation's 2018 Annual Meeting of the 
Shareholders (the “proxy statement”) and possibly elsewhere in the proxy statement (or will be filed by amendment to this 
report). Additional information required by this item related to our executive officers appears in Item 1 of Part I of this report 
under the caption “Executive Officers of the Registrant.”

Item 11.     Executive Compensation

The information required by this item is furnished by incorporation by reference to information under the captions entitled 
“Executive Compensation” and “Election of Directors” in the proxy statement and possibly elsewhere in the proxy statement 
(or will be filed by amendment to this report).

Item 12.     Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

The security ownership of certain beneficial owners information required by this item is furnished by incorporation by 
reference to information under the caption “Equity Security Ownership” in the proxy statement and possibly elsewhere in the 
proxy statement (or will be filed by amendment to this report).

Securities Authorized for Issuance Under Equity Compensation Plans

The following table sets forth information as of December 27, 2017 with respect to our compensation plans under which equity 
securities of Denny’s Corporation are authorized for issuance.

Plan category

Equity compensation plans approved

by security holders

Equity compensation plans not approved

by security holders
Total

Number of securities
to be issued upon
exercise of
outstanding options,
warrants and rights

Weighted average
exercise price of
outstanding
options, warrants
and rights (2)

Number of securities
remaining available
for future issuance
under equity
compensation plans

4,168,157

(1)

$

200,000
4,368,157

(4)

$

2.80

3.89
3.04

4,328,484

(3)

704,166
5,032,650

(5)

(1)  Includes shares issuable in connection with our outstanding stock options, performance share awards and restricted stock 

units awards.  

(2)  Includes the weighted-average exercise price of stock options only.
(3)  Includes shares of our common stock available for issuance as awards of stock options, restricted stock, restricted stock 
units, deferred stock units and performance awards under the Denny's Corporation 2017 Omnibus Incentive Plan.
(4)  Includes shares of our common stock issuable pursuant to the grant or exercise of employment inducement awards of 
stock options and restricted stock units granted outside of the Denny's Incentive Plans in accordance with NASDAQ 
Listing Rule 5635(c)(4).

(5)  Includes shares of our common stock available for issuance as awards of stock options and restricted stock units outside 

of the Denny's Incentive Plans in accordance with NASDAQ Listing Rule 5635(c)(4).

35

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 13.     Certain Relationships and Related Transactions, and Director Independence

The information required by this item is furnished by incorporation by reference to information under the captions “Related 
Party Transactions” and “Election of Directors” in the proxy statement and possibly elsewhere in the proxy statement (or will 
be filed by amendment to this report).

Item 14.     Principal Accounting Fees and Services

The information required by this item is furnished by incorporation by reference to information under the caption entitled 
“Selection of Independent Registered Public Accounting Firm” in the proxy statement and possibly elsewhere in the proxy 
statement (or will be filed by amendment to this report).

PART IV

Item 15.     Exhibits and Financial Statement Schedules

(a)(1)   Financial Statements: See the Index to Financial Statements which appears on page F-1 hereof.

(a)(2)   Financial Statement Schedules: No schedules are filed herewith because of the absence of conditions under which they 
are required or because the information called for is in our Consolidated Financial Statements or notes thereto appearing 
elsewhere herein.

(a)(3)   Exhibits: Certain of the exhibits to this Report, indicated by an asterisk, are hereby incorporated by reference from other 
documents on file with the Commission with which they are electronically filed, to be a part hereof as of their respective dates.

36

 
 
 
 
 
 
 
 
Exhibit No. Description

*3.1

*3.2

+*10.1

+*10.2

+*10.3

+*10.4

*10.5

*10.6

*10.7

*10.8

Restated Certificate of Incorporation of Denny's Corporation dated March 3, 2003, as amended by Certificate 
of Amendment to Restated Certificate of Incorporation to Increase Authorized Capitalization dated August 25, 
2004 (incorporated by reference to Exhibit 3.1 to the Annual Report on Form 10-K of Denny's Corporation for 
the year ended December 29, 2004).

By-Laws of Denny's Corporation, as effective as of May 24, 2016 (incorporated by reference to Exhibit 3.1 to 
the Current Report on Form 8-K of Denny's Corporation filed with the Commission on May 26, 2016).

Form of stock option agreement to be used under the Denny's Corporation 2004 Omnibus Incentive Plan 
(incorporated by reference to Exhibit 99.2 to the Registration Statement on Form S-8 of Denny's Corporation 
(File No. 333-120093) filed with the Commission on October 29, 2004).

Form of deferred stock unit award certificate to be used under the Denny's Corporation 2004 Omnibus 
Incentive Plan (incorporated by reference to Exhibit 10.27 to the Annual Report on Form 10-K of Denny's 
Corporation for the year ended December 29, 2004).

Employment Offer Letter dated August 16, 2005 between Denny's Corporation and F. Mark Wolfinger 
(incorporated by reference to Exhibit 10.1 to the Quarterly Report on Form 10-Q of Denny's Corporation for 
the quarter ended September 28, 2005).

Employment Offer Letter dated January 6, 2011 between Denny's Corporation and John C. Miller (incorporated 
by reference to Exhibit 10.3 to the Quarterly Report on Form 10-Q of Denny's Corporation for the quarter 
ended March 30, 2011).

Third Amended and Restated Credit Agreement dated as of October 26, 2017 among Denny's, Inc., as the 
Borrower, Denny's Corporation, as Parent, and Certain Subsidiaries of Parent, as Guarantors, Wells Fargo 
Bank, National Association, as Administrative Agent and L/C Issuer, Regions Bank and Citizens Bank, 
National Association, as Co-Syndication Agents, Cadence Bank, N.A. and Fifth Third Bank, as Co-
Documentation Agents, and The Other Lenders Party Hereto, Wells Fargo Securities, LLC, Regions Capital 
Markets, a Division of Regions Bank and Citizens Bank, National Association, as Joint Lead Arrangers and 
Joint Bookrunners (incorporated by reference to Exhibit 99.1 to the Current Report on Form 8-K of Denny's 
Corporation filed with the Commission on October 31, 2017).

Third Amended and Restated Guarantee and Collateral Agreement dated as of October 26, 2017 among 
Denny's, Inc., Denny's Realty, LLC, Denny's Corporation, DFO, LLC, the other Subsidiaries of Parent from 
time to time party hereto, and Wells Fargo Bank, National Association, as Administrative Agent (incorporated 
by reference to Exhibit 99.2 to the Current Report on Form 8-K of Denny's Corporation filed with the 
Commission on October 31, 2017).

Second Amended and Restated Credit Agreement dated as of March 30, 2015 among Denny's, Inc., as the 
Borrower, Denny's Corporation, as Parent, and Certain Subsidiaries of Parent, as Guarantors, Wells Fargo 
Bank, National Association, as Administrative Agent and L/C Issuer, Regions Bank and Citizens Bank, 
National Association, as Co-Syndication Agents, Cadence Bank, N.A. and Fifth Third Bank, as Co-
Documentation Agents, and The Other Lenders Party Hereto, Wells Fargo Securities, LLC, Regions Capital 
Markets, a Division of Regions Bank and Citizens Bank, National Association, as Joint Lead Arrangers and 
Joint Bookrunners (incorporated by reference to Exhibit 10.3 to the Quarterly Report on Form 10-Q of Denny's 
Corporation for the quarter ended April 1, 2015).

Second Amended and Restated Guarantee and Collateral Agreement dated as of March 30, 2015 among 
Denny's, Inc., Denny's Realty, LLC, Denny's Corporation, DFO, LLC, the other Subsidiaries of Parent from 
time to time party hereto, and Wells Fargo Bank, National Association, as Administrative Agent (incorporated 
by reference to Exhibit 10.4 to the Quarterly Report on Form 10-Q of Denny's Corporation for the quarter 
ended April 1, 2015).

37

 
 
 
 
 
 
 
 
Exhibit No. Description

*10.9

*10.10

*10.11

+*10.12

+*10.13

+*10.14

+*10.15

+*10.16

+*10.17

+*10.18

+*10.19

+*10.20

+*10.21

+*10.22

First Amendment to Second Amended and Restated Credit Agreement dated as of October 30, 2015 among 
Denny's, Inc., as the Borrower, Denny's Corporation, as Parent, and each of the Subsidiaries of Parent party 
thereto, as Guarantors, and Wells Fargo Bank, National Association, as Administrative Agent on behalf of the 
Lenders (incorporated by reference to Exhibit 10.10 to the Annual Report on Form 10-K of Denny's 
Corporation for the year ended December 30, 2015).

Second Amendment to Second Amended and Restated Credit Agreement dated April 8, 2016 among Denny's 
Inc., as the Borrower, Denny's Corporation, as Parent, and each of the Subsidiaries of Parent party thereto, as 
Guarantors, and Wells Fargo Bank, National Association, as Administrative Agent on behalf of the Lenders 
(incorporated by reference to Exhibit 10.1 to the Quarterly Report on Form 10-Q of Denny's Corporation for 
the quarter ended June 29, 2016).

Third Amendment to Second Amended and Restated Credit Agreement dated July 31, 2017 among Denny's Inc., as 
the Borrower, Denny's Corporation, as Parent, and each of the Subsidiaries of Parent party thereto, as Guarantors, and 
Wells Fargo Bank, National Association, as Administrative Agent on behalf of the Lenders (incorporated by reference 
to Exhibit 10.1 to the Quarterly Report on Form 10-Q of Dennny's Corporation for the quarter ended June 28, 2017).

Denny's Corporation Amended and Restated Executive and Key Employee Severance Pay Plan (incorporated 
by reference to Exhibit 10.2 to the Quarterly Report on Form 10-Q of Denny's Corporation for the quarter 
ended September 27, 2017).

Denny's Inc. Deferred Compensation Plan, as amended and restated effective March 1, 2017 (incorporated by 
reference to Exhibit 99.1 to the Registration Statement on Form S-8 of Denny's Corporation (Commission File 
No. 333-216655) filed with the Commission on March 13, 2017).

Denny's Corporation 2017 Omnibus Incentive Plan (incorporated by reference to Exhibit 99.1 to the Registration 
Statement on Form S-8 of Denny's Corporation (Commission File No. 333-217843) filed with the Commission on 
May 10, 2017).

Denny's Corporation 2012 Omnibus Incentive Plan (incorporated by reference to Appendix A of the Definitive 
Proxy Statement of Denny's Corporation filed with the Commission on April 5, 2012).

Denny's Corporation 2008 Omnibus Incentive Plan (incorporated by reference to Exhibit 99.1 to the Current 
Report on Form 8-K of Denny's Corporation filed with the Commission on May 27, 2008).

Amendment to the Denny's Corporation 2008 Omnibus Incentive Plan (incorporated by reference to Exhibit 
10.3 to the Quarterly Report on Form 10-Q of Denny's Corporation for the quarter ended April 1, 2009).

Denny's Corporation Amended and Restated 2004 Omnibus Incentive Plan (incorporated by reference to 
Exhibit 10.2 to the Quarterly Report on Form 10-Q of Denny's Corporation for the quarter ended June 25, 
2008).

Form of the 2014 Long-Term Performance Incentive Program Performance Shares and Target Cash 
Opportunity Award Certificate (incorporated by reference to Exhibit 10.1 to the Quarterly Report on Form 10-Q 
of Denny's Corporation for the quarter ended March 26, 2014).

Written Description of the Denny's 2014 Long-Term Performance Incentive Program (incorporated by 
reference to Exhibit 10.2 to the Quarterly Report on Form 10-Q of Denny's Corporation for the quarter ended 
March 26, 2014).

Form of Long-Term Incentive Program Award Certificate (incorporated by reference to Exhibit 10.1 to the 
Quarterly Report on Form 10-Q of Denny's Corporation for the quarter ended April 1, 2015).

Written Description of the Denny's Long-Term Incentive Program (incorporated by reference to Exhibit 10.2 to 
the Quarterly Report on Form 10-Q of Denny's Corporation for the quarter ended April 1, 2015).

38

 
 
Exhibit No. Description

+*10.23

+*10.24

+*10.25

+10.26

*10.27

*10.28

Form of Stock Option Award Agreement (incorporated by reference to Exhibit 10.28 to the Annual Report on 
Form 10-K of Denny's Corporation for the year ended December 29, 2010).

Denny's Corporate Incentive Plan (incorporated by reference to Exhibit 10.30 to the Annual Report on Form 
10-K of Denny's Corporation for the year ended December 30, 2009).

Form of deferred stock unit award certificate to be used under the Denny's Corporation 2012 Omnibus 
Incentive Plan (incorporated by reference to Exhibit 10.27 to the Annual Report on From 10-K of Denny's 
Corporation for the year ended December 31, 2014).

Form of deferred stock unit award certificate to be used under the Denny's Corporation 2017 Omnibus 
Incentive Plan.

Capped Fixed $$ Discounted Share Buyback (“DSB”) With Initial Delivery Confirmation dated November 6, 
2015 between Denny's Corporation and Wells Fargo Bank, National Association (incorporated by reference to 
Exhibit 10.27 to the Annual Report on Form 10-K of Denny's Corporation for the year ended December 29, 
2015).

Capped Fixed $$ Discounted Share Buyback (“DSB”) With Initial Delivery Confirmation dated November 21, 
2016 between Denny's Corporation and MUFG Securities EMEA plc (incorporated by reference to Exhibit 
10.24 to the Annual Report on Form 10-K of Denny's Corporation for the year ended December 28, 2016).

+10.29

Summary of Non-Employee Director Compensation as of November 9, 2017.

21.1

23.1

31.1

31.2

32.1

Subsidiaries of Denny's Corporation.

Consent of KPMG LLP.

Certification of John C. Miller, President and Chief Executive Officer of Denny’s Corporation, pursuant to Rule 
13a-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

Certification of F. Mark Wolfinger, Executive Vice President, Chief Administrative Officer and Chief Financial 
Officer of Denny’s Corporation, pursuant to Rule 13a-14(a), as adopted pursuant to Section 302 of the 
Sarbanes-Oxley Act of 2002.

Statement of John C. Miller, President and Chief Executive Officer of Denny’s Corporation, and F. Mark 
Wolfinger, Executive Vice President, Chief Administrative Officer and Chief Financial Officer of Denny’s 
Corporation, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act 
of 2002.

101.INS

XBRL Instance Document

101.SCH

XBRL Taxonomy Extension Schema Document

101.CAL

XBRL Taxonomy Extension Calculation Linkbase Document

101.LAB

XBRL Taxonomy Extension Label Linkbase Document

101.PRE

XBRL Taxonomy Extension Presentation Linkbase Document

101.DEF

XBRL Taxonomy Extension Definition Linkbase Document

+
*

Denotes management contracts or compensatory plans or arrangements.
Incorporated by reference.

39

 
Item 16.     Form 10-K Summary

None.

40

 
DENNY’S CORPORATION AND SUBSIDIARIES

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

Report of Independent Registered Public Accounting Firm on Consolidated Financial Statements
Consolidated Balance Sheets
Consolidated Statements of Income
Consolidated Statements of Comprehensive Income
Consolidated Statements of Shareholders’ Deficit
Consolidated Statements of Cash Flows
Notes to Consolidated Financial Statements

Page
F-2
F-3
F-4
F-5
F-6
F-7
F-8

F -  1

 
 
 
 
 
 
 
 
Report of Independent Registered Public Accounting Firm

To the Shareholders and Board of Directors
Denny’s Corporation.

Opinion on the Consolidated Financial Statements

We have audited the accompanying consolidated balance sheets of Denny’s Corporation and subsidiaries (the Company) as of 
December 27, 2017 and December 28, 2016, the related consolidated statements of income, comprehensive income, 
shareholders’ deficit, and cash flows for each of the years in the three-year period ended December 27, 2017, and the related 
notes (collectively, the consolidated financial statements). In our opinion, the consolidated financial statements present fairly, in 
all material respects, the financial position of the Company as of December 27, 2017 and December 28, 2016, and the results of 
its operations and its cash flows for each of the years in the three year period ended December 27, 2017, in conformity with 
U.S. generally accepted accounting principles.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) 
(PCAOB), the Company’s internal control over financial reporting as of December 27, 2017, based on criteria established in 
Internal  Control  -  Integrated  Framework  (2013)  issued  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway 
Commission, and our report dated February 26, 2018 expressed an unqualified opinion on the effectiveness of the Company’s 
internal control over financial reporting on the effectiveness of the Company’s internal control over financial reporting.

Basis for Opinion

These consolidated financial statements are the responsibility of the Company’s management. Our responsibility is to express an 
opinion on these consolidated financial statements based on our audits. We are a public accounting firm registered with the PCAOB 
and  are  required  to  be  independent  with  respect  to  the  Company  in  accordance  with  the  U.S. federal  securities  laws  and  the 
applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the 
audit to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement, whether 
due to error or fraud. Our audits included performing procedures to assess the risks of material misstatement of the consolidated 
financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included 
examining, on a test basis, evidence regarding the amounts and disclosures in the consolidated financial statements. Our audits 
also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the 
overall presentation of the consolidated financial statements. We believe that our audits provide a reasonable basis for our opinion.

 /s/  KPMG LLP

We have served as the Company’s auditor since 2003.

Greenville, South Carolina
February 26, 2018 

F -  2

 
 
 
 
Denny’s Corporation and Subsidiaries
Consolidated Balance Sheets 

Assets

Current assets:

Cash and cash equivalents

Receivables, net

Inventories

Assets held for sale

Prepaid and other current assets

Total current assets

Property, net

Goodwill

Intangible assets, net

Deferred financing costs, net

Deferred income taxes

Other noncurrent assets

Total assets

Liabilities

Current liabilities:

Current maturities of capital lease obligations

Accounts payable

Other current liabilities

Total current liabilities

Long-term liabilities:

Long-term debt, less current maturities

Capital lease obligations, less current maturities

Liability for insurance claims, less current portion

Other noncurrent liabilities

Total long-term liabilities

Total liabilities

Commitments and contingencies

Shareholders' equity (deficit)

Common stock $0.01 par value; shares authorized - 135,000; December 27, 2017:

107,740 shares issued and 64,589 shares outstanding; December 28, 2016: 107,115
shares issued and 71,358 shares outstanding

Paid-in capital

Deficit

Accumulated other comprehensive loss, net of tax

Shareholders’ equity before treasury stock

Treasury stock, at cost, 43,151 and 35,757 shares, respectively

Total shareholders' deficit

Total liabilities and shareholders' deficit

December 27, 2017

December 28, 2016

(In thousands)

$

4,983

$

21,384

3,134

—

11,788

41,289

139,856

38,269

57,109

2,942

16,945

27,372

2,592

19,841

3,046

1,020

9,408

35,907

133,102

35,233

54,493

1,936

17,683

27,797

$

323,782

$

306,151

3,168

32,487

59,246

94,901

259,000

27,054

12,236

27,951

326,241

421,142

1,077

594,166

(334,661)

(2,316)

258,266

(355,626)

(97,360)

$

323,782

$

3,285

25,289

64,796

93,370

218,500

23,806

14,853

26,734

283,893

377,263

1,071

577,951

(382,843)

(1,407)

194,772

(265,884)

(71,112)

306,151

See accompanying notes to consolidated financial statements.

F -  3

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Denny’s Corporation and Subsidiaries
Consolidated Statements of Income

Fiscal Year Ended
December 27, 2017 December 28, 2016 December 30, 2015
(In thousands, except per share amounts)

Revenue:

Company restaurant sales
Franchise and license revenue
Total operating revenue
Costs of company restaurant sales:

Product costs
Payroll and benefits
Occupancy
Other operating expenses

Total costs of company restaurant sales

Costs of franchise and license revenue
General and administrative expenses
Depreciation and amortization
Operating (gains), losses and other charges, net
Total operating costs and expenses, net

Operating income
Interest expense, net
Other nonoperating (income) expense, net
Net income before income taxes
Provision for income taxes
Net income

Basic net income per share
Diluted net income per share

Basic weighted average shares outstanding
Diluted weighted average shares outstanding

$

$

$
$

$

390,352
138,817
529,169

$

367,310
139,638
506,948

97,825
153,037
20,802
53,049
324,713
39,294
66,415
23,720
4,329
458,471
70,698
15,640
(1,743)
56,801
17,207
39,594

0.58
0.56

68,077
70,403

$

$
$

90,487
142,823
19,557
49,229
302,096
40,805
67,960
22,178
26,910
459,949
46,999
12,232
(1,109)
35,876
16,474
19,402

0.26
0.25

75,325
77,206

$

$
$

353,073
138,220
491,293

89,660
136,626
20,443
47,628
294,357
43,345
66,602
21,472
2,366
428,142
63,151
9,283
139
53,729
17,753
35,976

0.44
0.42

82,627
84,729

See accompanying notes to consolidated financial statements.

F -  4

 
 
 
 
 
 
 
 
 
 
 
 
Denny’s Corporation and Subsidiaries
Consolidated Statements of Comprehensive Income

Fiscal Year Ended
December 27, 2017 December 28, 2016 December 30, 2015
(In thousands)

Net income
Other comprehensive income (loss), net of tax:

Minimum pension liability adjustment, net of tax of $(22),

$2,148 and $1,425

Recognition of unrealized gain (loss) on hedge transactions,

net of tax of $(559), $353 and $(898)

Other comprehensive (loss) income
Total comprehensive income

$

$

39,594

$

19,402

$

35,976

(37)

(872)
(909)
38,685

$

21,819

551
22,370
41,772

$

2,230

(1,405)
825
36,801

See accompanying notes to consolidated financial statements.

F -  5

 
 
 
Denny’s Corporation and Subsidiaries
Consolidated Statements of Shareholders’ Deficit

Common Stock

Treasury Stock

Shares

Amount

Shares

Amount

Paid-in
Capital

(Deficit)

Accumulated
Other
Comprehensive
Loss, Net

Total
Shareholders’ 
Equity /
(Deficit)

Balance, December 31, 2014
Net income

Other comprehensive loss
Share-based compensation on equity classified awards
Purchase of treasury stock
Equity forward contract
Issuance of common stock for share-based compensation
Exercise of common stock options
Tax expense from share-based compensation

Balance, December 30, 2015

Net income
Other comprehensive income
Share-based compensation on equity classified awards
Purchase of treasury stock
Equity forward contract settlement
Equity forward contract issuance
Issuance of common stock for share-based compensation
Exercise of common stock options
Tax benefit from share-based compensation

Balance, December 28, 2016
Cumulative effect adjustment
Net income
Other comprehensive loss
Share-based compensation on equity classified awards
Purchase of treasury stock
Equity forward contract settlement
Issuance of common stock for share-based compensation
Exercise of common stock options
Balance, December 27, 2017

105,818
—

—
—
—
—
503
200
—
106,521
—
—
—
—
—
—
383
211
—
107,115
—
—
—
—
—
—
398
227
107,740

$

$

$

$

1,058
—

—
—
—
—
5
2
—
1,065
—
—
—
—
—
—
4
2
—
1,071
—
—
—
—
—
—
4
2
1,077

(In thousands)
(21,111) $ (108,326) $ 571,674
—

—

—

—
—
(8,548)
—
—
—
—

—
—
(92,676)
—
—
—
—

—
—
—
(4,580)
(1,518)
—
—
—
—

—
—
—
(51,771)
(13,111)
—
—
—
—

—
3,428
—
(13,111)
(5)
730
2,648
(29,659) $ (201,002) $ 565,364
—
—
5,590
—
13,111
(6,884)
(4)
887
(113)
(35,757) $ (265,884) $ 577,951
551
—
—
8,131
—
6,884
(4)
653
(43,151) $ (355,626) $ 594,166

—
—
—
—
(82,858)
(6,884)
—
—

—
—
—
—
(6,840)
(554)
—
—

$ (438,221) $
35,976

—
—
—
—
—
—
—

$ (402,245) $
19,402
—
—
—
—
—
—
—
—

$ (382,843) $
8,588
39,594
—
—
—
—
—
—

$ (334,661) $

(24,602) $
—

825
—
—
—
—
—
—
(23,777) $
—
22,370
—
—
—
—
—
—
—
(1,407) $
—
—
(909)
—
—
—
—
—
(2,316) $

1,583
35,976

825
3,428
(92,676)
(13,111)
—
732
2,648
(60,595)
19,402
22,370
5,590
(51,771)
—
(6,884)
—
889
(113)
(71,112)
9,139
39,594
(909)
8,131
(82,858)
—
—
655
(97,360)

See accompanying notes to consolidated financial statements.

F -  6

 
 
 
 
 
Denny’s Corporation and Subsidiaries
Consolidated Statements of Cash Flows

Cash flows from operating activities:

Net income
Adjustments to reconcile net income to cash flows provided by

operating activities:
Depreciation and amortization
Operating (gains), losses and other charges, net
Amortization of deferred financing costs
(Gain) loss on early extinguishments of debt and leases
Deferred income tax expense
Increase (reversal) of tax valuation allowance
Share-based compensation
Changes in assets and liabilities:
Decrease (increase) in assets:

Receivables
Inventories
Other current assets
Other assets

Increase (decrease) in liabilities:

Accounts payable
Accrued salaries and vacations
Accrued taxes
Other accrued liabilities
Other noncurrent liabilities

Net cash flows provided by operating activities

Cash flows from investing activities:

Capital expenditures
Acquisition of restaurants and real estate
Proceeds from disposition of property
Collections on notes receivable
Issuance of notes receivable

Net cash flows used in investing activities

Cash flows from financing activities:

Revolver borrowings
Revolver payments
Long-term debt payments
Deferred financing costs
Purchase of treasury stock
Purchase of equity forward contract
Proceeds from exercise of stock options
Tax withholding on share-based payments
Net bank overdrafts

Net cash flows used in financing activities
Increase (decrease) in cash and cash equivalents
Cash and cash equivalents at beginning of period
Cash and cash equivalents at end of period

December 27, 2017

Fiscal Year Ended
December 28, 2016
(In thousands)

December 30, 2015

$

39,594

$

19,402

$

35,976

23,720
4,329
596
130
10,271
216
8,541

(807)
(192)
(2,380)
(6,327)

10,025
(6,446)
(23)
135
(3,113)
78,269

(18,811)
(12,353)
2,318
4,405
(2,706)
(27,147)

391,900
(351,400)
(3,322)
(1,602)
(83,050)
—
655
—
(1,912)
(48,731)
2,391
2,592
4,983

$

$

22,178
26,910
593
(5)
8,844
132
7,610

(2,922)
71
4,622
(3,582)

4,770
(7,370)
96
(10,217)
30
71,162

(19,749)
(14,282)
1,932
1,676
(2,233)
(32,656)

79,000
(55,500)
(3,200)
—
(51,643)
(6,884)
889
—
(247)
(37,585)
921
1,671
2,592

$

21,472
2,366
507
225
14,006
(130)
6,635

1,440
(166)
(3,818)
(78)

2,345
4,060
182
9,479
(11,216)
83,285

(26,977)
(5,803)
95
1,740
(1,790)
(32,735)

231,000
(121,250)
(58,344)
(1,716)
(92,644)
(13,111)
732
(982)
4,362
(51,953)
(1,403)
3,074
1,671

See accompanying notes to consolidated financial statements.

F -  7

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Denny’s Corporation and Subsidiaries
Notes to Consolidated Financial Statements

Note 1.     Introduction and Basis of Reporting

Denny’s Corporation, or Denny’s, is one of America’s largest franchised full-service restaurant chains based on number of 
restaurants. Denny’s restaurants are operated in all 50 states, the District of Columbia, two U.S. territories and 12 foreign 
countries with principal concentrations in California (23% of total restaurants), Texas (11%) and Florida (8%).

At December 27, 2017, the Denny's brand consisted of 1,735 restaurants, 1,557 of which were franchised/licensed restaurants 
and 178 of which were company operated. 

Note 2.     Summary of Significant Accounting Policies

The following accounting policies significantly affect the preparation of our Consolidated Financial Statements:

Use of Estimates. In preparing our Consolidated Financial Statements in conformity with U.S. generally accepted accounting 
principles, management is required to make certain assumptions and estimates that affect reported amounts of assets, liabilities, 
revenues, expenses and the disclosure of contingencies. In making these assumptions and estimates, management may from 
time to time seek advice and consider information provided by actuaries and other experts in a particular area. Actual amounts 
could differ materially from these estimates.

Consolidation Policy. Our Consolidated Financial Statements include the financial statements of Denny’s Corporation and its 
wholly-owned subsidiaries: Denny’s, Inc., DFO, LLC, Denny's Realty, LLC and East Main Insurance Company. All significant 
intercompany balances and transactions have been eliminated in consolidation.

Fiscal Year. Our fiscal year ends on the last Wednesday in December. As a result, a fifty-third week is added to a fiscal year 
every five or six years. Fiscal 2017, 2016 and 2015 each included 52 weeks of operations.

Cash Equivalents and Short-term Investments. Our policy is to invest cash in excess of operating requirements in short-term 
highly liquid investments with an original maturity of three months or less, which we consider to be cash equivalents. Cash and 
cash equivalents include short-term investments of $1.9 million and $0.5 million at December 27, 2017 and December 28, 
2016, respectively. 

Receivables. Receivables, which are recorded at net realizable value, primarily consist of trade accounts receivables and 
financing receivables from franchisees, vendor receivables and credit card receivables. Trade accounts receivables from 
franchisees consist of royalties, advertising and rent. Financing receivables from franchisees primarily consist of notes from 
franchisees related to the roll-out of equipment. We accrue interest on notes receivable based on the contractual terms. The 
allowance for doubtful accounts is based on pre-defined criteria and management’s judgment of existing receivables. 
Receivables that are ultimately deemed to be uncollectible, and for which collection efforts have been exhausted, are written off 
against the allowance for doubtful accounts. 

Inventories. Inventories consist of food and beverages and are valued primarily at the lower of cost and net realizable value.

Property and Depreciation. Owned property is stated at cost. Property under capital leases is stated at the lesser of its fair value 
or the net present value of the related minimum lease payments at the lease inception. Maintenance and repairs are expensed as 
incurred. We depreciate owned property over its estimated useful life using the straight-line method. We amortize property held 
under capital leases (at capitalized value) over the lesser of its estimated useful life or the initial lease term. In certain 
situations, one or more option periods may be used in determining the depreciable life of certain leasehold improvements under 
operating lease agreements, if we deem that an economic penalty will be incurred and exercise of such option periods is 
reasonably assured. In either circumstance, our policy requires lease term consistency when calculating the depreciation period, 
in classifying the lease and in computing rent expense. Building assets are assigned estimated useful lives that range from five 
to 30 years. Equipment assets are assigned lives that range from two to ten years. Leasehold improvements are generally 
assigned lives between five and 15 years limited by the expected lease term.

F -  8

 
  
 
 
 
 
 
Goodwill. Amounts recorded as goodwill primarily represent excess reorganization value recognized as a result of our 1998 
bankruptcy. We also record goodwill in connection with the acquisition of restaurants from franchisees. Likewise, upon the sale 
of restaurant operations to franchisees, goodwill is decremented. We test goodwill for impairment at each fiscal year end and 
more frequently if circumstances indicate impairment may exist. Such indicators include, but are not limited to, a significant 
decline in our expected future cash flows, a significant adverse decline in our stock price, significantly adverse legal 
developments and a significant change in the business climate.

Intangible Assets. Intangible assets consist primarily of trade names, and reacquired franchise rights. Trade names are 
considered indefinite-lived intangible assets and are not amortized. Reacquired franchise rights are amortized using the 
straight-line basis over the term of the related agreement. Reacquired franchise rights resulting from acquisitions are accounted 
for using the purchase method of accounting and are estimated by management based on the fair value of the assets received.

We test trade name assets for impairment at each fiscal year end, and more frequently if circumstances indicate impairment 
may exist. We assess impairment of reacquired franchise rights whenever changes or events indicate that the carrying value 
may not be recoverable. Costs incurred to renew or extend the term of recognized intangible assets are recorded in general and 
administrative expenses in our Consolidated Statements of Income.

Long-term Investments. Long-term investments include nonqualified deferred compensation plan assets held in a rabbi trust. 
Each plan participant's account is comprised of their contribution, our matching contribution (made prior to 2016) and each 
participant's share of earnings or losses in the plan. The investments of the rabbi trust include debt and equity mutual funds. 
They are considered trading securities and are reported at fair value in other noncurrent assets with an offsetting liability 
included in other noncurrent liabilities in our Consolidated Balance Sheets. The realized and unrealized holding gains and 
losses related to the investments are recorded in other income (expense) with an offsetting amount recorded in general and 
administrative expenses related to the liability in our Consolidated Statements of Income. During 2017, 2016 and 2015, we 
incurred net gains of $1.6 million, $0.9 million and $0.1 million, respectively. The fair value of the deferred compensation plan 
investments was $12.7 million and $11.2 million at December 27, 2017 and December 28, 2016, respectively.

Deferred Financing Costs. Costs related to the issuance of debt are deferred and amortized as a component of interest expense 
using the effective interest method over the terms of the respective debt issuances.

Cash Overdrafts. Accounts payable in our Consolidated Balance Sheets include cash overdrafts of $2.2 million and $4.1 
million at December 27, 2017 and December 28, 2016, respectively. Changes in such amounts are reflected in cash flows from 
financing activities in our Consolidated Statements of Cash Flows.

Self-insurance Liabilities. We record liabilities for insurance claims during periods in which we have been insured under large 
deductible programs or have been self-insured for our medical claims and workers’ compensation, general, product and 
automobile insurance liabilities. The liabilities for prior and current estimated incurred losses are discounted to their present 
value based on expected loss payment patterns determined by independent actuaries using our actual historical payments. These 
estimates include assumptions regarding claims frequency and severity as well as changes in our business environment, 
medical costs and the regulatory environment that could impact our overall self-insurance costs.

Total discounted workers’ compensation, general, product and automobile insurance liabilities at December 27, 2017 and 
December 28, 2016 were $16.9 million, reflecting a 2.0% discount rate, and $19.2 million, reflecting a 1.5% discount rate, 
respectively. The related undiscounted amounts at such dates were $18.1 million and $20.0 million, respectively.

Income Taxes. We account for income taxes under the asset and liability method. Deferred tax assets and liabilities are 
recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of 
existing assets and liabilities and their respective tax bases and operating loss and tax credit carryforwards. All deferred taxes 
are reported as noncurrent in our Consolidated Balance Sheets. A valuation allowance reduces our net deferred tax asset to the 
amount that is more likely than not to be realized. We make certain estimates and judgments in the calculation of our provision 
for incomes taxes, in the resulting tax liabilities, and in the recoverability of deferred tax assets.

We record a liability for unrecognized tax benefits resulting from tax positions taken, or expected to be taken, in an income tax 
return. We recognize any interest and penalties related to unrecognized tax benefits in income tax expense. Penalties, when 
incurred, are recognized in general and administrative expense. Assessment of uncertain tax positions requires judgments 
relating to the amounts, timing and likelihood of resolution. 

F -  9

 
  
 
 
 
Leases and Subleases. Our policy requires the use of a consistent lease term for calculating the depreciation period for related 
buildings and leasehold improvements, classifying the lease and computing periodic rent expense increases where the lease 
terms include escalations in rent over the lease term. The lease term commences on the date we gain access to and control over 
the leased property. We account for rent escalations in leases on a straight-line basis over the expected lease term. Any rent 
holidays after lease commencement are recognized on a straight-line basis over the expected lease term, which includes the rent 
holiday period. Leasehold improvements that have been funded by lessors have historically been insignificant. Any leasehold 
improvements we make that are funded by lessor incentives or allowances under operating leases are recorded as leasehold 
improvement assets and amortized over the expected lease term. Such incentives are also recorded as deferred rent and 
amortized as reductions to lease expense over the expected lease term. We record contingent rent expense based on estimated 
sales for respective restaurants over the contingency period. Contingent rental income is recognized when earned.

Fair Value Measurements. The carrying amounts of cash and cash equivalents, accounts receivables, accounts payable and 
accrued expenses are deemed to approximate fair value due to the immediate or short-term maturity of these instruments. The 
fair value of notes receivable approximates the carrying value after consideration of recorded allowances and related risk-based 
interest rates. The liabilities under our credit facility are carried at historical cost, which approximates fair value. The fair value 
of our long-term debt is determined based on market prices or, if market prices are not available, the present value of the 
underlying cash flows discounted at market rates.

Employee Benefit Plans. Each year we measure and recognize the funded status of our defined benefit plans in our 
Consolidated Balance Sheets as of December 31. That date represents the month-end that is closest to our fiscal year-end. The 
funded status is adjusted for any contributions or significant events (such as a plan amendment, settlement, or curtailment that 
calls for a remeasurement) that occurs between our fiscal year-end and December 31.

Derivative Instruments. We use derivative financial instruments to manage our exposure to interest rate risk. We do not enter 
into derivative instruments for trading or speculative purposes. All derivatives are recognized on our Consolidated Balance 
Sheets at fair value based upon quoted market prices. Changes in the fair values of derivatives are recorded in earnings or other 
comprehensive income (“OCI”), based on whether the instrument is designated as a hedge transaction. Gains or losses on 
derivative instruments reported in OCI are classified to earnings in the period the hedged item affects earnings. If the 
underlying hedge transaction ceases to exist, any associated amounts reported in OCI are reclassified to earnings at that time. 
Any ineffectiveness is recognized in earnings in the current period. By entering into derivative instruments, we are exposed to 
counterparty credit risk. When the fair value of a derivative instrument is in an asset position, the counterparty has a liability to 
us, which creates credit risk for us. We manage our exposure to this risk by selecting counterparties with investment grade 
credit ratings and regularly monitoring our market position with each counterparty. 

Contingencies and Litigation. We are subject to legal proceedings involving ordinary and routine claims incidental to our 
business, as well as legal proceedings that are nonroutine and include compensatory or punitive damage claims. Our ultimate 
legal and financial liability with respect to such matters cannot be estimated with certainty and requires the use of estimates in 
recording liabilities for potential litigation settlements. When the reasonable estimate is a range, the recorded loss will be the 
best estimate within the range. We record legal settlement costs as other operating expenses in our Consolidated Statements of 
Income as those costs are incurred.

Comprehensive Income. Comprehensive income includes net income and OCI items that are excluded from net income under 
U.S. generally accepted accounting principles. OCI items include additional minimum pension liability adjustments and the 
effective unrealized portion of changes in the fair value of cash flow hedges. 

Segment. Denny’s operates in only one segment. All significant revenues and pre-tax earnings relate to retail sales of food and 
beverages to the general public through either company or franchised restaurants.

Company Restaurant Sales. Company restaurant sales are recognized when food and beverage products are sold at company 
restaurants. We present company restaurant sales net of sales taxes.

Gift cards. We sell gift cards which have no stated expiration dates. We recognize revenue from gift cards when the gift card is 
redeemed by the customer or when we determine the likelihood of redemption is remote (gift card breakage). Breakage is based 
on our company-specific historical redemption patterns. We recognized $0.3 million in breakage on gift cards during each of 
2017, 2016 and 2015. We believe that the amounts recognized for breakage have been and will continue to be insignificant.

F -  10

 
 
 
 
 
Franchise and License Revenue. We recognize initial franchise and license fees when all of the material obligations have been 
performed and conditions have been satisfied, typically when operations of a new franchised restaurant have commenced. 
Continuing fees, such as royalties and occupancy revenues, are recorded as income. Royalties are recognized in the period in 
which the sales occurred. At December 27, 2017 and December 28, 2016, deferred fees related to initial franchise and license 
fees were $1.6 million and $2.1 million, respectively, and are included in other accrued liabilities in the accompanying 
Consolidated Balance Sheets. For 2017, 2016 and 2015, our ten largest franchisees accounted for 31%, 29% and 29% of our 
franchise revenues, respectively.

Advertising Costs. We expense production costs for radio and television advertising in the year in which the commercials are 
initially aired. Advertising expense for 2017, 2016 and 2015 was $14.3 million, $13.1 million and $12.5 million, respectively, 
net of contributions from franchisees to our advertising programs, including local co-operatives, of $79.7 million, $76.5 million 
and $72.5 million, respectively. Advertising costs are recorded as a component of other operating expenses in our Consolidated 
Statements of Income. 

Restructuring and Exit Costs. Restructuring and exit costs consist primarily of the costs of future obligations related to closed 
restaurants, severance and other restructuring charges for terminated employees, and are included as a component of operating 
(gains), losses and other charges, net in our Consolidated Statements of Income.

Discounted liabilities for future lease costs and the fair value of related subleases of closed restaurants are recorded when the 
restaurants are closed. All other costs related to closed restaurants are expensed as incurred. In assessing the discounted 
liabilities for future costs of obligations related to closed restaurants, we make assumptions regarding amounts of future 
assumed subleases. If these assumptions or their related estimates change in the future, we may be required to record additional 
exit costs or reduce exit costs previously recorded. Exit costs recorded for each of the periods presented include the effect of 
such changes in estimates.

Disposal or Impairment of Long-lived Assets. We evaluate our long-lived assets for impairment at the restaurant level on a 
quarterly basis, when assets are identified as held for sale or whenever changes or events indicate that the carrying value may 
not be recoverable. For assets identified as held for sale, we use the market approach and consider proceeds from similar asset 
sales. We assess impairment of restaurant-level assets based on the operating cash flows of the restaurant, expected proceeds 
from the sale of assets and our plans for restaurant closings. Generally, all restaurants with negative cash flows from operations 
for the most recent twelve months at each quarter end are included in our assessment. For underperforming assets, we use the 
income approach to determine both the recoverability and estimated fair value of the assets. To estimate future cash flows, we 
make certain assumptions about expected future operating performance, such as revenue growth, operating margins, risk-
adjusted discount rates, and future economic and market conditions. If the long-lived assets of a restaurant are not recoverable 
based upon estimated future, undiscounted cash flows, we write the assets down to their fair value. If these estimates or their 
related assumptions change in the future, we may be required to record additional impairment charges. These charges are 
included as a component of operating (gains), losses and other charges, net in our Consolidated Statements of Income.

Assets held for sale consist of real estate properties and/or restaurant operations that we expect to sell within the next year. The 
assets are reported at the lower of carrying amount or fair value less costs to sell. We cease recording depreciation on assets that 
are classified as held for sale. If the determination is made that we no longer expect to sell an asset within the next year, the 
asset is reclassified out of held for sale. 

Discontinued Operations. We evaluate restaurant closures and assets reclassified to assets held for sale for potential disclosure 
as discontinued operations. Only disposals resulting in a strategic shift that will have a major effect on our operations and 
financial results are reported as discontinued operations. There were no such disposals, nor any disposals of individually 
significant components. The gains and losses related to restaurant closures and assets reclassified to assets held for sale are 
included as a component of operating (gain), losses and other charges, net in our Consolidated Statements of Income.

Gains/Losses on Sales of Restaurants Operations to Franchisees, Real Estate and Other Assets. Generally, gains/losses on 
sales of restaurant operations to franchisees (which may include real estate), real estate properties and other assets are 
recognized when the sales are consummated and certain other gain recognition criteria are met. Total gains/losses are included 
as a component of operating (gains), losses and other charges, net in our Consolidated Statements of Income.

F -  11

 
 
 
 
 
 
Share-Based Compensation. Share-based compensation cost is measured at the grant date, based on the fair value of the 
award, and is recognized as an expense over the requisite service period. Starting in fiscal 2017, in accordance with the 
adoption of Accounting Standards Update ("ASU") 2016-09, we elected to account for forfeitures as they occur. Previously, we 
estimated potential forfeitures of share-based awards and adjusted the forfeiture rate over the requisite service period to the 
extent that actual forfeitures differed from such estimates. Share-based compensation expense is included as a component of 
general and administrative expenses in our Consolidated Statements of Income. Excess tax benefits recognized related to share-
based compensation are included as a component of provision for income taxes in our Consolidated Statements of Income and 
are classified as operating activities in our Consolidated Statements of Cash Flows. See Newly Adopted Accounting Standards 
below for details on the adoption of ASU 2016-09.

Generally, compensation expense related to restricted stock units, performance shares, performance units and board deferred 
stock units is based on the number of shares and units expected to vest, the period over which they are expected to vest and the 
fair market value of our common stock on the date of the grant. For restricted stock units and performance shares that contain a 
market condition, compensation expense is based on the Monte Carlo valuation method, which utilizes multiple input variables 
to determine the probability of the Company achieving the market condition and the fair value of the award. The key 
assumptions used include expected volatility and risk-free interest rates over the term of the award. The amount of certain cash-
settled awards is determined based on the date of payment. Therefore, compensation expense related to these cash-settled 
awards is adjusted to fair value at each balance sheet date. Compensation expense for options is recognized on a straight-line 
basis over the requisite service period for the entire award.

Subsequent to the vesting period, earned stock-settled restricted stock units and performance shares (both of which are equity 
classified) are paid to the holder in shares of our common stock, and the cash-settled restricted stock units and performance 
units (both of which are liability classified) are paid to the holder in cash, provided the holder was still employed with Denny’s 
or an affiliate as of the vesting date.

Earnings Per Share. Basic earnings per share is calculated by dividing net income by the weighted average number of 
common shares outstanding during the period. Diluted earnings per share is calculated by dividing net income by the weighted 
average number of common shares and potential common shares outstanding during the period.

Newly Adopted Accounting Standards

Effective December 29, 2016, we adopted ASU 2016-09,  “Compensation - Stock Compensation (Topic 718): Improvements to 
Employee Share-Based Payment Accounting”. The new guidance simplifies several aspects of the accounting for share-based 
payment transactions, including the recognition of excess tax benefits and deficiencies, the classification of those excess tax 
benefits on the statement of cash flows, an accounting policy election for forfeitures, the amount an employer can withhold to 
cover income taxes and still qualify for equity classification and the classification of those taxes paid on the statement of cash 
flows. 

As required by the guidance, excess tax benefits recognized on share-based compensation expense are reflected on a 
prospective basis in our Consolidated Statements of Income as a component of the provision for income taxes rather than paid-
in capital. The cumulative-effect adjustment to retained earnings from previously unrecognized excess tax benefits resulted in 
an $9.0 million increase in deferred tax assets and a decrease to opening deficit in fiscal 2017.

In addition, we have elected to account for forfeitures as they occur. The cumulative-effect adjustment to retained earnings 
from previously estimated forfeitures resulted in a $0.4 million increase to opening deficit, a $0.2 million increase in deferred 
tax assets and a $0.6 million increase to additional paid-in capital. As allowed by the update, on a retrospective basis, cash 
flows related to excess tax benefits recognized on stock-based compensation expense are classified as operating activities in the 
Consolidated Statements of Cash Flows. There was no material impact on the prior periods retrospectively adjusted. Cash paid 
on employees’ behalf related to shares withheld for tax purposes continues to be classified as financing activities.

In January 2017, the Financial Accounting Standards Board (“FASB”) issued ASU 2017-04, “Intangibles—Goodwill and Other 
(Topic 350): Simplifying the Test for Goodwill Impairment”. The new guidance simplifies the subsequent measurement of 
goodwill by eliminating the second step of the two-step impairment test. Impairment is measured based on the excess of a 
reporting unit's carrying amount over its fair value. A qualitative assessment may still be completed first for an entity to 
determine if a quantitative impairment test is necessary. We early adopted ASU 2017-04 as of March 29, 2017 on a prospective 
basis. The adoption of this guidance did not have any impact on our Consolidated Financial Statements. 

F -  12

  
Accounting Standards to be Adopted

In May 2014, the FASB issued ASU 2014-09, “Revenue from Contracts with Customers (Topic 606)”. The new guidance 
clarifies the principles used to recognize revenue for all entities and requires companies to recognize revenue when it transfers 
goods or service to a customer in an amount that reflects the consideration to which a company expects to be entitled. The 
FASB has subsequently amended this guidance by issuing additional ASUs that provide clarification and further guidance 
around areas identified as potential implementation issues, including principal versus agent considerations, licensing and 
identifying performance obligations, assessing collectability, presentation of sales taxes received from customers, noncash 
consideration, contract modification and clarification of using the full retrospective approach upon adoption. All of the 
standards are effective for annual and interim periods beginning after December 15, 2017 (our fiscal 2018). The guidance 
allows for either a retrospective or cumulative effect transition method with early application permitted. We will use the 
modified retrospective method of adoption.

The guidance is not expected to impact the recognition of company restaurant sales or royalties from franchised restaurants.  
However, the adoption will have an impact on initial franchise fees, advertising arrangements with franchisees, certain other 
franchise fees and gift card breakage.

Upon adoption, initial franchise fees, which are currently recognized upon the opening of a franchise restaurant, will be 
deferred and recognized over the term of the underlying franchise agreement. The effect of the required deferral of initial 
franchise fees received in a given year will be mitigated by the recognition of revenue from fees retrospectively deferred from 
prior years. Upon adoption, we expect to record approximately $21.0 million as a cumulative effect adjustment increasing 
opening deficit and deferred revenue as of December 28, 2017 (the first day of fiscal 2018) related to previously recognized 
initial franchise fees. The deferred revenue resulting from the cumulative effect adjustment will be amortized over the lives of 
the individual franchise agreements. During 2017, 2016 and 2015, we recorded initial and other fees of $2.5 million, $2.7 
million and $2.5 million, respectively, as a component of franchise and license revenue in our Consolidated Statements of 
Income.

Currently, we record advertising expense net of contributions from franchisees to our advertising programs, including local co-
operatives. Additionally, certain other franchise expenses are also recorded net of the related fees received from franchisees. 
Under the new guidance, we will include these revenues and expenditures on a gross basis within the Consolidated Statements 
of Income. While this change will materially impact the gross amount of reported franchise and license revenue and costs of 
franchise and license revenue, the impact will generally be an offsetting increase to both revenue and expense such that there 
will not be a significant, if any, impact on operating income and net income. Franchisee contributions to our advertising 
programs, including local co-operatives, for 2017, 2016 and 2015 were $79.7 million, $76.5 million and $72.5 million, 
respectively. Other franchise fees recorded net of expenses for 2017, 2016 and 2015 were $2.9 million, $3.6 million  and $2.9 
million, respectively. 

Currently, we record breakage income as a benefit to our advertising fund or reduction to other operating expenses, depending 
on where the gift cards were sold, and breakage is recognized when the likelihood of redemption is remote. Upon adoption, gift 
card breakage income will be presented within revenue and breakage will be recognized proportionately as redemptions occur. 
We recognized $0.3 million in breakage on gift cards during each of 2017, 2016 and 2015. 

In January 2016, the FASB issued ASU 2016-01, “Financial Instruments—Overall (Subtopic 825-10): Recognition and 
Measurement of Financial Assets and Financial Liabilities”. The new guidance requires equity investments (except those 
accounted for under the equity method of accounting, or those that result in consolidation of the investee) to be measured at fair 
value with changes in fair value recognized in net income, requires public business entities to use the exit price notion when 
measuring the fair value of financial instruments for disclosure purposes, requires separate presentation of financial assets and 
financial liabilities by measurement category and form of financial asset, and eliminates the requirement for public business 
entities to disclose the method(s) and significant assumptions used to estimate the fair value that is required to be disclosed for 
financial instruments measured at amortized cost. ASU 2016-01 is effective for annual and interim periods beginning after 
December 15, 2017 (our fiscal 2018) with early adoption permitted. We do not expect the adoption of this guidance to have a 
material impact on our Consolidated Financial Statements.

F -  13

In February 2016, the FASB issued ASU 2016-02, “Leases (Topic 842)”, which provides guidance for accounting for leases. 
The new guidance requires companies to recognize the assets and liabilities for the rights and obligations created by leased 
assets. The accounting guidance for lessors is largely unchanged. ASU 2016-02 is effective for annual and interim periods 
beginning after December 15, 2018 (our fiscal 2019) with early adoption permitted. The guidance will be adopted using a 
modified retrospective approach. Based on a preliminary assessment, we expect the adoption will result in a significant increase 
in the assets and liabilities on our Consolidated Balance Sheets, as most of our operating lease commitments will be recognized 
as operating lease liabilities and right-of-use assets. We are continuing our evaluation, which may identify additional impacts 
this standard will have on our Consolidated Financial Statements and related disclosures.

In June 2016, the FASB issued ASU 2016-13, “Financial Instruments—Credit Losses (Topic 326): Measurement of Credit 
Losses on Financial Instruments”. The new guidance replaces the incurred loss impairment methodology in current GAAP with 
a methodology that reflects expected credit losses and requires consideration of a broader range of reasonable and supportable 
information to inform financial statement users of credit loss estimates. ASU 2016-13 is effective for annual and interim 
periods beginning after December 15, 2019 (our fiscal 2020) with early adoption permitted for annual and interim periods 
beginning after December 15, 2018 (our fiscal 2019). We do not expect the adoption of this guidance to have a material impact 
on our Consolidated Financial Statements.

In August 2016, the FASB issued ASU 2016-15, “Statement of Cash Flows (Topic 230): Classification of Certain Cash 
Receipts and Cash Payments (a consensus of the Emerging Issues Task Force)”. The new guidance addresses eight specific 
cash flow issues with the objective of reducing the existing diversity in practice. ASU 2016-15 is effective for annual and 
interim periods beginning after December 15, 2017 (our fiscal 2018) with early adoption permitted. The guidance is to be 
applied using a retrospective transition method to each period presented. We do not expect the adoption of this guidance to have 
a material impact on our Consolidated Financial Statements.

In January 2017, the FASB issued ASU 2017-01, “Business Combinations (Topic 805): Clarifying the Definition of a 
Business”. The new guidance clarifies the definition of a business. ASU 2017-01 is effective for annual and interim periods 
beginning after December 15, 2017 (our fiscal 2018) with early adoption permitted. The guidance is to be applied 
prospectively. We do not expect the adoption of this guidance to have a material impact on our Consolidated Financial 
Statements.

In March 2017, the FASB issued ASU 2017-07, “Compensation—Retirement Benefits (Topic 715): Improving the Presentation 
of Net Periodic Pension Cost and Net Periodic Postretirement Benefit Cost”. The new guidance requires an entity to report the 
service cost component in the same line on the income statement as other compensation costs arising from services rendered by 
the pertinent employees during the period. The other components of net benefit cost are required to be presented in the income 
statement separately from the service cost component and outside the subtotal of income from operations, if one is presented. If 
a separate line item is not used, the line item used in the income statement must be disclosed. ASU 2017-07 is effective for 
annual and interim periods beginning after December 15, 2017 (our fiscal 2018) with early adoption permitted. The guidance is 
to be applied prospectively. We do not expect the adoption of this guidance to have a material impact on our Consolidated 
Financial Statements.

In May 2017, the FASB issued ASU 2017-09, “Compensation—Stock Compensation (Topic 718): Scope of Modification 
Accounting”. The new update provides guidance about which changes to the terms or conditions of a share-based payment 
award require an entity to apply modification accounting. ASU 2017-09 is effective for annual and interim periods beginning 
after December 15, 2017 (our fiscal 2018) with early adoption permitted. The guidance is to be applied prospectively. We do 
not expect the adoption of this guidance to have a material impact on our Consolidated Financial Statements.

In August 2017, the FASB issued ASU 2017-12, “Derivatives and Hedging (Topic 815): Targeted Improvements to Accounting 
for Hedging Activities”. The new update better aligns an entity’s risk management activities and financial reporting for hedging 
relationships, simplifies the hedge accounting requirements, and improves the disclosures of hedging arrangements. ASU 
2017-12 is effective for annual and interim periods beginning after December 15, 2018 (our fiscal 2019) with early adoption 
permitted. The amended presentation and disclosure guidance is to be applied on a prospective basis. Adjustments to the 
measurement of ineffectiveness should be recorded through a cumulative effect adjustment as of the beginning of the adoption 
period. We do not expect the adoption of this guidance to have a material impact on our Consolidated Financial Statements.

We reviewed all other newly issued accounting pronouncements and concluded that they are either not applicable to our 
business or are not expected to have a material effect on our financial statements as a result of future adoption.

F -  14

Note 3.     Receivables

Receivables, net were comprised of the following:

Current assets:

Receivables:

Trade accounts receivable from franchisees

Financing receivables from franchisees

Vendor receivables

Credit card receivables

Other

Allowance for doubtful accounts

Total current receivables, net

Noncurrent assets (included as a component of other noncurrent assets):

Notes receivable from franchisees

December 27, 2017

December 28, 2016

(In thousands)

$

$

$

10,688

$

5,084

3,256

1,870

762

(276)

21,384

$

10,513

2,804

3,865

1,678

1,261

(280)

19,841

427

$

732

During the year ended December 27, 2017, we wrote-off $0.2 million of financing receivables from a franchisee. Also, during 
the year ended December 27, 2017, we recorded $0.4 million of insurance receivables related to hurricane damages incurred 
during the period, which are included as a component of other receivables in the above table.

Note 4.     Property

Property, net consisted of the following:

Land

Buildings and leasehold improvements

Other property and equipment

Total property owned

Less accumulated depreciation

Property owned, net

Buildings, vehicles and other equipment held under capital leases

Less accumulated amortization

Property held under capital leases, net

Total property, net

December 27, 2017

December 28, 2016

(In thousands)

$

32,506

$

243,872

67,786

344,164

227,959

116,205

39,017

15,366

23,651

$

139,856

$

29,914

243,323

79,804

353,041

241,132

111,909

35,246

14,053

21,193

133,102

F -  15

 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 The following table reflects the property assets, included in the table above, which were leased to franchisees:

December 27, 2017

December 28, 2016

Land

Buildings and leasehold improvements

Total property owned, leased to franchisees

Less accumulated depreciation

Property owned, leased to franchisees, net

Buildings held under capital leases, leased to franchisees

Less accumulated amortization

Property held under capital leases, leased to franchisees, net

(In thousands)

$

15,490

$

54,948

70,438

48,225

22,213

6,060

3,300

2,760

Total property leased to franchisees, net

$

24,973

$

16,192

59,896

76,088

52,020

24,068

5,656

3,408

2,248

26,316

Depreciation expense, including amortization of property under capital leases, for 2017, 2016 and 2015 was $21.2 million, 
$20.6 million and $20.0 million, respectively. Substantially all owned property is pledged as collateral for our Credit Facility. 
See Note 10.

Note 5.     Goodwill and Intangible Assets

The following table reflects the changes in carrying amounts of goodwill:

Balance, beginning of year

Additions related to acquisitions

Adjustments related to the sale of restaurants

Balance, end of year

Intangible assets were comprised of the following:

December 27, 2017

December 28, 2016

$

$

(In thousands)

35,233

$

3,021

15

38,269

$

33,454

1,827

(48)

35,233

December 27, 2017

December 28, 2016

Gross
Carrying
Amount

Accumulated
Amortization

Gross
Carrying
Amount

Accumulated
Amortization

(In thousands)

$

$

44,080

$

— $

44,076

$

166

—

15,252

—

—

2,389

166

190

11,498

59,498

$

2,389

$

55,930

$

—

—

186

1,251

1,437

Intangible assets with indefinite lives:

Trade names

Liquor licenses

Intangible assets with definite lives:

Franchise and license agreements

Reacquired franchise rights

Intangible assets

During the year ended December 27, 2017, we acquired ten franchised restaurants and one former franchised restaurant for 
$8.8 million, of which $4.5 million was allocated to reacquired franchise rights, $1.3 million to property and $3.0 million to 
goodwill. In addition, we recorded $2.3 million of capital leases in connection with the acquired franchised restaurants. We 
account for the acquisition of franchised restaurants using the acquisition method of accounting for business combinations. The 
purchase price allocations were based on Level 3 fair value estimates.

F -  16

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The weighted-average life of the reacquired franchise rights is nine years. The amortization expense for definite-lived 
intangibles and other assets for 2017, 2016 and 2015 was $2.5 million, $1.5 million and $1.5 million, respectively. Estimated 
amortization expense for intangible assets with definite lives in the next five years is as follows:

2018

2019

2020

2021

2022

$

(In thousands)

2,251

1,963

1,783

1,181

1,024

We performed an annual impairment test as of December 27, 2017 and determined that none of the recorded goodwill or other 
intangible assets with indefinite lives were impaired.

Note 6.     Other Current Liabilities

Other current liabilities consisted of the following: 

Accrued payroll

Accrued insurance, primarily current portion of liability for insurance claims

Accrued taxes

Accrued advertising

Gift cards

Other

Other current liabilities

December 27, 2017

December 28, 2016

(In thousands)

$

20,998

$

6,922

7,384

8,417

6,480

9,045

59,246

27,056

6,651

7,407

8,051

5,474

10,157

64,796

Note 7.     Operating (Gains), Losses and Other Charges, Net

Operating (gains), losses and other charges, net were comprised of the following:

Fiscal Year Ended

December 27, 2017

December 28, 2016

December 30, 2015

Pension settlement loss

Software implementation costs

(Gains) losses on sales of assets and other, net

Restructuring charges and exit costs

Impairment charges

$

— $

24,297

$

(In thousands)

5,247

(1,729)

485

326

—

29

1,486

1,098

Operating (gains), losses and other charges, net

$

4,329

$

26,910

$

—

—

(93)

1,524

935

2,366

Software implementation costs of $5.2 million for the year ended December 27, 2017 were the result of our investment in a 
new cloud-based Enterprise Resource Planning system. Gains on sales of assets and other, net of $1.7 million for the year 
ended December 27, 2017 primarily related to real estate sold to franchisees. The pre-tax pension settlement loss of $24.3 
million related to the completion of the liquidation of the Advantica Pension Plan during the year ended December 28, 2016. 
See Note 11 for details on the Pension Plan liquidation. 

F -  17

 
 
 
 
 
 
 
 
 
 
 
 
Restructuring charges and exit costs were comprised of the following: 

December 27, 2017

December 28, 2016

December 30, 2015

Fiscal Year Ended

Exit costs

Severance and other restructuring charges

Total restructuring charges and exit costs

$

$

(In thousands)

385

100

485

$

$

591

895

1,486

$

$

697

827

1,524

The components of the change in accrued exit cost liabilities were as follows:

Balance, beginning of year
Exit costs (1)
Payments, net of sublease receipts

Interest accretion

Balance, end of year

Less current portion included in other current liabilities

Long-term portion included in other noncurrent liabilities

(1)  Included as a component of operating (gains), losses and other charges, net.

December 27, 2017

December 28, 2016

$

$

(In thousands)

1,896

$

385

(1,189)

88

1,180

345

835

$

2,043

591

(855)

117

1,896

330

1,566

As of December 27, 2017 and December 28, 2016, we had accrued severance and other restructuring charges of less than $0.1 
million and $0.4 million, respectively. The balance as of December 27, 2017 is expected to be paid during the next 12 months.

Estimated net cash payments related to exit cost liabilities in the next five years are as follows:

2018

2019

2020

2021

2022

Thereafter

Total

Less imputed interest

Present value of exit cost liabilities

(In thousands)

414

264

179

180

180

168

1,385

205

1,180

$

$

The present value of exit cost liabilities is net of $1.4 million of subleases. See Note 8 for a schedule of future minimum lease 
commitments and amounts to be received as lessor or sub-lessor for both open and closed restaurants.

Impairment charges of $0.3 million for the year ended December 27, 2017 related to the relocation of two high-performing 
company restaurants due to the loss of property control. Impairment charges of $1.1 million for the year ended December 28, 
2016 and $0.9 million for the year ended December 30, 2015 resulted primarily from the impairment of restaurants identified as 
assets held for sale. 

F -  18

 
 
 
  
 
 
 
 
 
 
 
Note 8.     Leases

Our operations utilize property, facilities and equipment leased from others. Buildings and facilities are primarily used for 
restaurants and support facilities. Many of our restaurants are operated under lease arrangements which generally provide for a 
fixed base rent, and, in many instances, contingent rent based on a percentage of gross revenues. Initial terms of land and 
restaurant building leases generally range from 10 to 15 years, exclusive of options to renew, which are typically for five year 
periods. Leases of other equipment consist primarily of restaurant equipment, computer systems and vehicles.

Minimum future lease commitments and amounts to be received as lessor or sublessor under non-cancelable leases, including 
leases for both open and closed restaurants and optional renewal periods that have been included in the lease term, at 
December 27, 2017 were as follows:

Commitments

Lease Receipts

Capital

Operating

Operating

2018

2019

2020

2021

2022

Thereafter

Total

Less imputed interest

$

8,863

$

26,214

$

(In thousands)

23,152

19,403

16,510

13,787

54,067

23,681

21,029

18,355

16,394

14,669

67,606

153,133

$

161,734

8,429

7,796

7,142

6,483

33,073

71,786

$

41,564

30,222

Present value of capital lease obligations

$

Rent expense is a component of both occupancy expense and costs of franchise and license revenue in our Consolidated 
Statements of Income. Lease and sublease rental income is a component of franchise and license revenue in our Consolidated 
Statements of Income. Rental expense and income were comprised of the following: 

December 27, 2017

December 28, 2016

December 30, 2015

Fiscal Year Ended

(In thousands)

Rental expense: 

Included as a component of occupancy:

Base rents

Contingent rents

Included as a component of costs of franchise and

license revenue:

Base rents

Contingent rents

Total rental expense

Rental income:

Included as a component of franchise and license

revenue:

Base rents

Contingent rents

Total rental income

$

$

$

$

$

$

9,315

$

3,168

8,602

$

3,351

17,674

2,864

33,021

25,781

5,042

30,823

$

$

$

$

$

19,883

3,077

34,913

28,183

5,337

33,520

$

$

$

$

$

8,998

3,134

21,751

2,897

36,780

30,166

5,305

35,471

F -  19

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Note 9.     Fair Value of Financial Instruments

Fair Value of Assets and Liabilities Measured on a Recurring and Nonrecurring Basis

Financial assets and liabilities measured at fair value on a recurring basis are summarized below:

Quoted Prices in 
Active Markets 
for Identical 
Assets/Liabilities
(Level 1)

Significant 
Other 
Observable 
Inputs
(Level 2)

Significant 
Unobservable 
Inputs
(Level 3)

Total

Valuation
Technique

(In thousands)

Fair value measurements as of December 27, 2017:

Deferred compensation plan investments (1)
Interest rate swaps, net (2)

Total

Fair value measurements as of December 28, 2016:

Deferred compensation plan investments (1)
Interest rate swaps (2)

Total

$

$

$

$

$

12,663

(2,187)

10,476

$

$

11,248

$

(756) $

10,492

$

12,663

—

12,663

$

$

— $

(2,187)

(2,187) $

— market approach

— income approach

—  

11,248

$

— $

11,248

$

— $

(756) $

(756) $

— market approach

— income approach

—  

(1)  The fair values of our deferred compensation plan investments are based on the closing market prices of the elected investments.
(2)  The fair values of our interest rate swaps are based upon Level 2 inputs, which include valuation models as reported by our counterparties. The key 

inputs for the valuation models are quoted market prices, interest rates and forward yield curves. See Note 10 for details on the interest rate swaps.

See Note 11 for the disclosures related to the fair value of our pension plan assets.

Those assets and liabilities measured at fair value on a nonrecurring basis are summarized below:

Significant Other
Observable
Inputs
(Level 2)

Impairment
Charges

Valuation
Technique

Fair value measurements as of December 28, 2016:

Assets held for sale(1)

$

1,020

$

1,098 market approach

(1)  As of December 28, 2016, assets held for sale were written down to their fair value. The fair value of assets held for sale is based upon Level 2 

inputs, which include sales agreements.

See Note 5 for the disclosures related to the fair value of acquired franchised restaurants.

Note 10.     Long-Term Debt

Long-term debt consisted of the following:

Revolving loans due October 26, 2022

Revolving loans due March 30, 2020

Capital lease obligations

Total long-term debt

Less current maturities

Noncurrent portion of long-term debt

December 27, 2017

December 28, 2016

(In thousands)

$

$

259,000

$

— $

30,222

289,222

3,168

286,054

$

—

218,500

27,091

245,591

3,285

242,306

F -  20

 
 
 
 
 
 
 
 
 
 
 
There are no future maturities of long-term debt due in 2018 through 2021. The $259.0 million of revolving loans are due in 
2022.

Refinancing of Credit Facility

On October 26, 2017, Denny's Corporation and certain of its subsidiaries refinanced our credit facility (the “Old Credit 
Facility”) and entered into a new five-year $400 million senior secured revolver (with a $30 million letter of credit sublimit) 
(the “New Credit Facility”). The New Credit Facility includes an accordion feature that would allow us to increase the size of 
the revolver to $450 million. A commitment fee, initially set at 0.30%, is paid on the unused portion of the revolving credit 
facility. Borrowings under the credit facility bear a tiered interest rate, which is based on the Company’s consolidated leverage 
ratio and was initially set at LIBOR plus 200 basis points. The maturity date for the credit facility is October 26, 2022.

The New Credit Facility was used to refinance the Old Credit Facility and will also be available for working capital, capital 
expenditures and other general corporate purposes. The New Credit Facility is guaranteed by the Company and its material 
subsidiaries and is secured by assets of the Company and its subsidiaries, including the stock of the Company's subsidiaries. It 
includes negative covenants that are usual for facilities and transactions of this type. The New Credit Facility also includes 
certain financial covenants with respect to a maximum consolidated leverage ratio and a minimum consolidated fixed charge 
coverage ratio.

As of December 27, 2017, we had outstanding revolver loans of $259.0 million and outstanding letters of credit under the 
senior secured revolver of $21.5 million. These balances resulted in availability of $119.5 million under the New Credit 
Facility. Prior to considering the impact of our interest rate swaps, described below, the weighted-average interest rate on 
outstanding revolver loans was 3.42% and 2.45% as of December 27, 2017 and December 28, 2016, respectively. Taking into 
consideration the interest rate swaps, the weighted-average interest rate of outstanding revolver loans was 3.32% and 2.74% as 
of December 27, 2017 and December 28, 2016, respectively.

Interest Rate Hedges

We have interest rate swaps to hedge a portion of the forecasted cash flows of our floating rate debt. We designated these 
interest rate swaps as cash flow hedges of our exposure to variability in future cash flows attributable to payments of LIBOR 
due on specific notional amounts. 

Based on the interest rate as determined by our consolidated leverage ratio in effect as of December 27, 2017, under the terms 
of the swaps, we will pay the following fixed rates on the notional amounts noted:

Period Covered

Notional Amount

Fixed Rate

March 31, 2015 - March 29, 2018

March 29, 2018 - March 31, 2025

April 1, 2025 - March 31, 2026

$

(In thousands)

120,000

170,000

50,000

3.13%

4.44%

4.46%

As of December 27, 2017, the fair value of the interest rate swaps was a net liability of $2.2 million, which is comprised of 
assets of $0.1 million recorded as a component of other noncurrent assets and liabilities of $2.3 million recorded as a 
component of other noncurrent liabilities in our Consolidated Balance Sheets. See Note 15 for the amounts recorded in 
accumulated other comprehensive loss related to the interest rate swaps.

Subsequent to the year ended December 27, 2017, we entered into additional interest rate swaps. See Note 19 to our 
Consolidated Financial Statements.

F -  21

 
Note 11.     Employee Benefit Plans

We maintain several defined benefit plans and defined contribution plans which cover a substantial number of employees. 
Benefits under our defined benefit plans are based upon each employee’s years of service and average salary. Our funding 
policy for these plans is based on the minimum amount required under the Employee Retirement Income Security Act of 1974. 

The Advantica Pension Plan (the “Pension Plan”) was closed to new qualifying participants as of December 31, 1999. Benefits 
ceased to accrue for Pension Plan participants as of December 31, 2004. During 2014, our Board of Directors approved the 
termination and liquidation of the Pension Plan as of December 31, 2014. During the year ended December 28, 2016, we 
completed the liquidation of the Pension Plan. Accordingly, we made a final contribution of $9.5 million to the Pension Plan. 
The resulting $67.7 million in Pension Plan assets were used to make lump sum payments and purchase annuity contracts, 
which are administered by a third-party provider. In addition, during the year ended December 28, 2016, we recognized a pre-
tax settlement loss of $24.3 million related to the liquidation, reflecting the recognition of unamortized actuarial losses that 
were recorded in accumulated other comprehensive income. See Note 15.

Defined Benefit Plans

The obligations and funded status for the Pension Plan and other defined benefit plans were as follows:

Pension Plan

Other Defined Benefit Plans

December 27, 2017

December 28, 2016

December 27, 2017

December 28, 2016

(In thousands)

Change in Benefit Obligation:

Benefit obligation at
beginning of year

Service cost

Interest cost

Actuarial losses

Benefits paid

Settlements

Benefit obligation at end of

year

$

$

Accumulated benefit obligation $

Change in Plan Assets:

Fair value of plan assets at

beginning of year

Actual return on plan assets

Employer contributions

Benefits paid

Settlements

Fair value of plan assets at

end of year

Funded status

$

$

$

— $

67,735

$

2,639

$

2,669

—

—

—

—

—

— $

— $

105

—

945

(1,057)

(67,728)

—

83

172

(195)

(91)

— $

— $

2,608

2,608

$

$

— $

58,378

$

— $

—

—

—

—

— $

— $

861

9,546

(1,057)

(67,728)

—

286

(195)

(91)

— $

— $

— $

(2,608) $

—

91

73

(194)

—

2,639

2,639

—

—

194

(194)

—

—

(2,639)

The amounts recognized in our Consolidated Balance Sheets were as follows:

Pension Plan

Other Defined Benefit Plans

December 27, 2017

December 28, 2016

December 27, 2017

December 28, 2016

Other current liabilities 

Other noncurrent liabilities

Net amount recognized 

$

$

— $

—

— $

(In thousands)

— $

—

— $

(280) $

(2,328)

(2,608) $

(259)

(2,380)

(2,639)

F -  22

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The amounts recognized in accumulated other comprehensive income, that have not yet been recognized as a component of net 
periodic benefit cost, were as follows:

Pension Plan

Other Defined Benefit Plans

December 27, 2017

December 28, 2016

December 27, 2017

December 28, 2016

(In thousands)

Unamortized actuarial losses,

net

$

—

—

(1,092)

(1,033)

During fiscal 2018, $0.1 million of accumulated other comprehensive income will be recognized related to our other defined 
benefit plans.

The components of the change in unamortized actuarial losses, net, included in accumulated other comprehensive loss were as 
follows:

Pension Plan:

Balance, beginning of year

Benefit obligation actuarial loss

Net gain

Settlement loss recognized

Balance, end of year

Other Defined Benefit Plans:

Balance, beginning of year

Benefit obligation actuarial loss

Amortization of net loss

Settlement loss recognized

Balance, end of year

Fiscal Year Ended

December 27, 2017

December 28, 2016

(In thousands)

$

$

$

$

— $

(23,955)

—

—

—

— $

(945)

603

24,297

—

(1,033) $

(1,045)

(172)

92

21

(73)

85

—

(1,092) $

(1,033)

Minimum pension liability adjustments, net of tax for 2017, 2016 and 2015 were an addition of less than $0.1 million, a 
reduction of $21.8 million and a reduction of $2.2 million, respectively. Total minimum pension liability adjustments of $1.0 
million (net of a tax benefit of $0.1 million) and $0.9 million (net of a tax benefit of $0.1 million) are included as a component 
of accumulated other comprehensive loss, net in our Consolidated Statements of Shareholders' Deficit for the years ended 
December 27, 2017 and December 28, 2016, respectively. 

F -  23

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The components of net periodic benefit cost were as follows:

Pension Plan:

Service cost

Interest cost

Expected return on plan assets

Amortization of net loss

Settlement loss recognized

Net periodic benefit cost

Other comprehensive (income) loss

Other Defined Benefit Plans:

Interest cost

Amortization of net loss

Settlement loss recognized

Net periodic benefit cost

Other comprehensive (income) loss

December 27, 2017

December 28, 2016

December 30, 2015

Fiscal Year Ended

(In thousands)

— $

105

$

—

—

—

—

— $

— $

83

92

21

196

59

$

$

$

—

—

—

24,297

24,402

$

(23,955) $

$

91

85

—

176

$

(12) $

380

2,983

(3,508)

1,733

—

1,588

(3,619)

107

79

—

186

(36)

$

$

$

$

$

$

Net pension and other defined benefit plan costs (including premiums paid to the Pension Benefit Guaranty Corporation) for 
2017, 2016 and 2015 were $0.2 million, $24.6 million and $1.8 million, respectively.

Assumptions

Because the Pension Plan was closed to new qualifying participants as of December 31, 1999 and benefits ceased to accrue for 
Pension Plan participants as of December 31, 2004, an assumed rate of increase in compensation levels was not applicable for 
2017, 2016 or 2015. 

December 27, 2017

December 28, 2016

December 30, 2015

Assumptions used to determine benefit obligations:

Pension Plan:

Discount rate

Other Defined Benefit Plans:

Discount rate

Assumptions used to determine net periodic pension

cost:

Discount rate

Rate of increase in compensation levels

Expected long-term rate of return on assets

N/A

3.08%

3.31%

N/A

N/A

N/A

3.31%

3.62%

N/A

N/A

4.12%

N/A

5.75%

In determining the expected long-term rate of return on assets, we evaluated our asset class return expectations, as well as long-
term historical asset class returns. Projected returns are based on broad equity and bond indices. Additionally, we considered 
our historical compounded returns, which have been in excess of our forward-looking return expectations. In determining the 
discount rate, we have considered long-term bond indices of bonds having similar timing and amounts of cash flows as our 
estimated defined benefit payments. We use a yield curve based on high quality, long-term corporate bonds to calculate the 
single equivalent discount rate that results in the same present value as the sum of each of the plan's estimated benefit payments 
discounted at their respective spot rates.

F -  24

 
 
 
 
 
 
 
 
 
 
 
 
 
Contributions and Expected Future Benefit Payments

Prior to the liquidation of the Pension Plan, during the year ended December 28, 2016, we made a final contribution of $9.5 
million to the Pension Plan. We made contributions of $0.3 million and $0.2 million to our other defined benefit plans during 
the years ended December 27, 2017 and December 28, 2016, respectively. We expect to contribute $0.3 million to our other 
defined benefit plans during 2018.

Benefits expected to be paid for each of the next five years and in the aggregate for the five fiscal years from 2023 through 
2027 are as follows:

2018

2019

2020

2021

2022

2023 through 2027

Defined Contribution Plans

$

Other Defined
Benefit Plans

(In thousands)

280

564

253

229

296

1,027

Eligible employees can elect to contribute up to 25% of their compensation to our 401(k) plan. Effective January 1, 2016, the 
plan was amended and restated to incorporate Safe Harbor Plan design features which included changes to participant 
eligibility, company contribution amounts and vesting. As a result, beginning in 2016, we match up to a maximum of 4% of 
compensation deferred by the participant. Prior to 2016, we made matching contributions of up to 3% of compensation deferred 
by the participant. 

In addition, a non-qualified deferred compensation plan is offered to certain employees. This plan allows participants to defer 
up to 50% of their annual salary and up to 100% of their bonus, on a pre-tax basis. Prior to 2016, we made matching 
contributions of up to 3% of compensation deferred by the participant under the non-qualified deferred compensation plan. 
Beginning in 2016, matching contributions are no longer made under this plan. 

We made total contributions of $2.0 million, $2.2 million and $1.6 million for 2017, 2016 and 2015, respectively, under these 
plans.

Note 12.     Share-Based Compensation

Share-Based Compensation Plans

We maintain four share-based compensation plans under which stock options and other awards granted to our employees and 
directors are outstanding. Currently, the Denny's Corporation 2017 Omnibus Incentive Plan (the “2017 Omnibus Plan”) is used 
to grant share-based compensation to selected employees, officers and directors of Denny’s and its affiliates. However, we 
reserve the right to pay discretionary bonuses, or other types of compensation, outside of this plan. At December 27, 2017, 
there were 4.3 million shares available for grant under the 2017 Omnibus Plan. In addition, we have 0.7 million shares 
available to be issued outside of the 2017 Omnibus Plan pursuant to the grant or exercise of employment inducement awards of 
stock options and restricted stock units in accordance with NASDAQ Listing Rule 5635(c)(4).

F -  25

 
 
 
 
  
 
 
Share-Based Compensation Expense

Total share-based compensation expense included as a component of net income was as follows:

December 27, 2017

December 28, 2016

December 30, 2015

Fiscal Year Ended

Performance share awards

Restricted stock units for board members

(In thousands)

7,236

374

7,838

703

Total share-based compensation

$

8,541

$

7,610

$

5,821

814

6,635

The income tax benefits recognized as a component of the provision for income taxes in our Consolidated Statements of 
Income related to share-based compensation expense were approximately $3.3 million, $3.0 million and $2.6 million during the 
years ended December 27, 2017, December 28, 2016 and December 30, 2015, respectively.

Stock Options

Prior to 2012, stock options were granted that vest evenly over 3 years, have a 10-year contractual life and are issued at the 
market value at the date of grant. There were no options granted in 2017, 2016 or 2015.

The following table summarizes information about stock options outstanding and exercisable at December 27, 2017:

Options

Weighted
Average
Exercise Price

Weighted Average
Remaining
Contractual Life

Aggregate
Intrinsic
Value

(In thousands, except per share amounts)

Outstanding, beginning of year

Exercised

Outstanding, end of year

Exercisable, end of year

1,127

$

(227) $

900

900

$

$

3.01

2.88

3.04

3.04

2.30

2.30

$

$

9,320

9,320

The total intrinsic value of the options exercised was $2.3 million, $1.4 million and $1.4 million during the years ended 
December 27, 2017, December 28, 2016 and December 30, 2015, respectively.

Restricted Stock Units

We primarily grant restricted stock units containing a market condition based on the total shareholder return of our stock 
compared with the returns of a group of peer companies and restricted stock units containing a performance condition based on 
the Company's achievement of certain operating metrics. The number of shares that are ultimately issued is dependent upon the 
level of obtainment of the market and performance conditions. The following table summarizes the restricted stock units 
activity during the year ended December 27, 2017: 

Weighted 
Average Grant 
Date
Fair Value

Units

 (In thousands)

1,366

606

$

$

(235) $

1,737

488

$

$

9.84

12.59

7.55

11.11

11.43

Outstanding, beginning of year

Granted

Converted

Outstanding, end of year

Convertible, end of year

F -  26

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
During the year ended December 27, 2017, and included in the restricted stock units activity table above, we granted certain 
employees approximately 0.3 million performance shares that vest based on the total shareholder return (“TSR”) of our 
common stock compared to the TSRs of a group of peer companies and 0.3 million performance shares that vest based on our 
Adjusted EBITDA growth rate, as defined under the terms of the award. As the TSR based performance shares contain a market 
condition, a Monte Carlo valuation was used to determine the grant date fair value of $13.05 per share. The performance shares 
based on the Adjusted EBITDA growth rate have a grant date fair value of $12.17 per share, the market value of our stock on 
the date of grant. The awards granted to our named executive officers also contain a performance condition based on the 
attainment of an operating measure for the fiscal year ended December 27, 2017. The performance period for these 
performance shares is the three year fiscal period beginning December 29, 2016 and ending December 25, 2019. The 
performance shares will vest and be earned (from 0% to 150% of the target award for each such increment) at the end of the 
performance period. For 2017, 2016 and 2015, the weighted average grant date fair value of awards granted was $12.59, $9.47 
and $11.43, respectively. 

We made payments of $3.9 million, $2.5 million and $3.4 million in cash during 2017, 2016 and 2015, respectively, related to 
converted restricted stock units. The intrinsic value of shares converted was $5.0 million, $3.5 million and $4.9 million, during 
2017, 2016 and 2015, respectively. As of December 27, 2017 and December 28, 2016, we had accrued compensation of $0.4 
million and $3.9 million, respectively, included as a component of other current liabilities and $0.4 million and $0.3 million, 
respectively, included as a component of other noncurrent liabilities in our Consolidated Balance Sheets, which represents 
future estimated payroll taxes. The 2016 current liability represented the fair value of the related shares for the liability 
classified units as of the balance sheet date. As of December 27, 2017, we had $8.0 million of unrecognized compensation cost 
related to unvested restricted stock unit awards granted, which is expected to be recognized over a weighted average of 1.7 
years.

Board Deferred Stock Units

During the year ended December 27, 2017, we granted approximately 0.1 million deferred stock units (which are equity 
classified) with a weighted average grant date fair value of $12.04 per unit to non-employee members of our Board of 
Directors. The deferred stock units vest after a one year service period. A director may elect to convert these awards into shares 
of common stock on a specific date in the future (while still serving as a member of our Board of Directors), upon termination 
as a member of our Board of Directors, or in three equal annual installments commencing after termination of service as a 
member of the Board of Directors. Also during the year ended December 27, 2017, we made cash payments of $0.5 million 
related to the replacement cash awards issued in 2016.

There were 0.9 million deferred stock units outstanding as of both December 27, 2017 and December 28, 2016. As of 
December 27, 2017, we had approximately $0.5 million of unrecognized compensation cost related to all unvested deferred 
stock unit awards outstanding, which is expected to be recognized over a weighted average of 0.7 years. 

Note 13.     Income Taxes

The provisions for income taxes were as follows:

Current:

Federal

State and local

Foreign

Deferred:

Federal

State and local

Increase (release) of valuation allowance

Total provision for income taxes

December 27, 2017

December 28, 2016

December 30, 2015

Fiscal Year Ended

(In thousands)

3,688

$

4,270

$

2,071

961

10,075

196

216

2,316

912

8,225

619

132

17,207

$

16,474

$

1,622

1,382

873

12,264

1,742

(130)

17,753

$

$

F -  27

 
 
  
 
 
 
 
 
 
 
 
 
 
 
The reconciliation of income taxes at the U.S. federal statutory tax rate to our effective tax rate was as follows: 

Statutory provision rate

State and local taxes, net of federal income tax benefit

Wage addback on income tax credits earned

General business credits generated

Foreign tax credits generated

Pension plan liquidation

Share-based compensation

Impact of tax reform

Other

Effective tax rate

December 27, 2017

December 28, 2016

December 30, 2015

35%

5

2

(5)

(2)

—

(3)

(3)

1

30%

35%

9

3

(9)

(12)

18

—

—

2

46%

35%

6

2

(6)

(2)

—

—

—

(2)

33%

On December 22, 2017, The Tax Cut and Jobs Act of 2017 (the “Tax Act”) was signed into law. The Tax Act reduces the U.S. 
statutory tax rate from 35% to 21% for years after 2017. Accordingly, we have revalued our deferred taxes as of December 27, 
2017 to reflect the reduced rate that will apply in future periods when these deferred taxes are realized. The net tax benefit 
recognized in 2017 related to the Tax Act was $1.6 million.

For the 2017 period, the difference in the overall effective rate from the U.S. statutory rate was primarily due to state taxes and 
the generation of employment and foreign tax credits. The 2017 rates also benefited $1.7 million from share-based 
compensation and $1.6 million from the revaluing of deferred tax assets and liabilities required under the Tax Act. For the 2016 
period, the difference in the overall effective rate from the U.S. statutory rate was primarily due to state taxes, the generation of 
employment tax credits, the Pension Plan liquidation, and foreign tax credits generated with the filings of federal amended tax 
returns. The 2016 rates were impacted by the recognition of a $2.1 million tax benefit related to the $24.3 million pre-tax 
settlement loss on the Pension Plan liquidation. This benefit was at a rate lower than the effective tax rate due to the previous 
recognition of an approximate $7.2 million tax benefit recognized with the reversal of our valuation allowance in 2011. In 
addition, we amended prior years’ U.S. tax returns in order to maximize a foreign tax credit in lieu of a foreign tax deduction, 
resulting in a net tax benefit of approximately $3.7 million during the year.

F -  28

 
 
The following table represents the approximate tax effect of each significant type of temporary difference that resulted in 
deferred income tax assets or liabilities. 

Deferred tax assets:

Self-insurance accruals

Capitalized leases

Accrued exit cost

Interest rate swaps

Pension, other retirement and compensation plans

Other accruals

Alternative minimum tax credit carryforwards

General business credit carryforwards - state and federal

Net operating loss carryforwards - state

Total deferred tax assets before valuation allowance

Less: valuation allowance

Total deferred tax assets

Deferred tax liabilities:

Intangible assets

Deferred finance costs

Fixed assets

Total deferred tax liabilities

Net deferred tax asset

December 27, 2017

December 28, 2016

(In thousands)

$

4,364

$

1,718

487

566

10,328

443

3,534

13,355

14,096

48,891

(13,078)

35,813

(14,578)

(111)

(4,179)

(18,868)

$

16,945

$

7,791

2,298

1,074

294

12,378

386

3,534

13,541

11,753

53,049

(12,567)

40,482

(22,073)

(125)

(601)

(22,799)

17,683

At December 27, 2017, we had available, on a consolidated basis, federal general business credit carryforwards of 
approximately $9.6 million, most of which expire between 2034 and 2037. We also had available alternative minimum tax 
(“AMT”) credit carryforwards of approximately $3.5 million, which under the Tax Act are now considered refundable credits 
estimated to be fully received by 2019. We will continue to include the AMT credits in our deferred tax assets until they are 
fully refunded or utilized.

It is more likely than not that we will be able to utilize our credit carryforwards prior to expiration. In addition, it is more likely 
than not we will be able to utilize all of our existing temporary differences and a portion of our state tax net operating 
losses and state tax credit carryforwards prior to their expiration. 

Of the $13.1 million of remaining valuation allowance, approximately $11.8 million represents South Carolina net operating 
loss carryforwards that will never be utilized.

Prior to 2005, Denny’s had ownership changes within the meaning of Section 382 of the Internal Revenue Code. In general, 
Section 382 places annual limitations on the use of certain tax attributes, such as AMT tax credit carryforwards, in existence at 
the ownership change date. It is our position that any pre-2005 AMT tax credits can be utilized as of December 27, 2017. The 
occurrence of an additional ownership change could limit our ability to utilize our current income tax credits generated after 
2004.

The following table provides a reconciliation of the beginning and ending amount of unrecognized tax benefits:

Balance, beginning of year

Increases related to prior-year tax positions

Balance, end of year

F -  29

December 27, 2017

December 28, 2016

$

$

(In thousands)

1,180

$

289

1,469

$

—

1,180

1,180

 
 
 
 
 
 
 
 
 
  
 
 
There was less than $0.1 million interest expense associated with unrecognized tax benefits for the year ended December 27, 
2017 and no additional interest expense for the year ended December 28, 2016.

We file income tax returns in the U.S. federal jurisdictions and various state jurisdictions. With few exceptions, we are no 
longer subject to U.S. federal, state and local, or non-U.S. income tax examinations by tax authorities for years before 2013. We 
remain subject to examination for U.S. federal taxes for 2014-2017 and in the following major state jurisdictions: California 
(2013-2017), Florida (2014-2017) and Texas (2014-2017).

Note 14.     Net Income Per Share

The amounts used for the basic and diluted net income per share calculations are summarized below:

December 27, 2017

December 28, 2016

December 30, 2015

Fiscal Year Ended

(In thousands, except per share amounts)

39,594

$

19,402

$

35,976

Net income

Weighted average shares outstanding - basic

Effect of dilutive share-based compensation awards

Weighted average shares outstanding - diluted

Basic net income per share

Diluted net income per share

$

$

$

68,077

2,326

70,403

75,325

1,881

77,206

0.58

0.56

$

$

0.26

0.25

$

$

82,627

2,102

84,729

0.44

0.42

—

Anti-dilutive share-based compensation awards

606

—

Note 15.     Shareholders' Equity

Share Repurchases

Our credit facility permits the purchase of Denny’s stock and the payment of cash dividends subject to certain limitations. Over 
the past several years, our Board of Directors has approved share repurchase programs authorizing us to repurchase up to a set 
amount of shares or dollar amount of our common stock. Under the programs, we may, from time to time, purchase shares in 
the open market (including pre-arranged stock trading plans in accordance with guidelines specified in Rule 10b5-1 under the 
Securities Exchange Act of 1934, as amended) or in privately negotiated transactions, subject to market and business 
conditions. During 2017, 2016 and 2015, the Board approved share repurchase programs for $200 million, $100 million and, 
$100 million of our common stock, respectively. 

In November 2015, as part of our previously authorized share repurchase programs, we entered into a variable term, capped 
accelerated share repurchase (the “2015 ASR”) agreement with Wells Fargo Bank, National Association (“Wells Fargo”), to 
repurchase an aggregate of $50 million of our common stock. During 2015, pursuant to the terms of the 2015 ASR agreement, 
we paid $50 million in cash, received approximately 3.5 million shares of our common stock (which represents the minimum 
shares to be delivered based on the cap price) and recorded $36.9 million of treasury stock related to these shares. The 
remaining balance of $13.1 million was included as additional paid-in capital in shareholders' equity as of December 30, 2015 
as an equity forward contract. During 2016, we settled the 2015 ASR agreement, recording $13.1 million of treasury stock 
related to the final delivery of an additional 1.5 million shares of our common stock. The total number of shares repurchased 
was based on a combined discounted volume-weighted average price (“VWAP”) of $9.90 per share, which was determined 
based on the average of the daily VWAP of our common stock, less a fixed discount, over the term of the 2015 ASR agreement.

F -  30

 
 
 
 
 
 
  
In November 2016, as part of our previously authorized share repurchase programs, we entered into a variable term, capped 
accelerated share repurchase (the “2016 ASR”) agreement with MUFG Securities EMEA plc (“MUFG”), to repurchase an 
aggregate of $25 million of our common stock. Pursuant to the terms of the 2016 ASR agreement, we paid $25 million in cash 
and received approximately 1.5 million shares of our common stock (which represents the minimum shares to be delivered 
based on the cap price) and recorded $18.1 million of treasury stock related to these shares. The remaining balance of $6.9 
million was recorded as additional paid-in capital in shareholders' equity as of December 28, 2016 as an equity forward 
contract. During 2017, we settled the 2016 ASR agreement, recording $6.9 million of treasury stock related to the final delivery 
of an additional 0.5 million shares of our common stock. The total number of shares repurchased was based on a combined 
discounted VWAP of $12.36 per share, which was determined based on the average of the daily VWAP of our common stock, 
less a fixed discount, over the term of the 2016 ASR agreement.

In addition to the settlement of the 2016 ASR agreement, during 2017, we repurchased a total of 6.8 million shares of our 
common stock for $82.9 million, thus completing the 2016 repurchase program. In addition to the settlement of the 2015 ASR 
agreement, during 2016, we repurchased a total of 4.6 million shares for $51.8 million, thus completing the 2015 repurchase 
program. During 2015, we repurchased 8.5 million shares for $92.7 million, thus completing the 2013 repurchase program. As 
of December 27, 2017, there was $196.3 million remaining under the 2017 repurchase program. 

Repurchased shares are included as treasury stock in our Consolidated Balance Sheets and our Consolidated Statements of 
Shareholders' Deficit.

Accumulated Other Comprehensive Loss

The components of the change in accumulated other comprehensive loss were as follows:

Balance as of December 31, 2014

Benefit obligation actuarial gain

Net loss
Amortization of net loss (1)
Net change in fair value of derivatives
Reclassification of derivatives to interest expense (2)
Income tax (expense) benefit

Balance as of December 30, 2015

Benefit obligation actuarial loss

Net gain
Amortization of net loss (1)
Settlement loss recognized

Net change in fair value of derivatives
Reclassification of derivatives to interest expense (2)
Income tax expense

Balance as of December 28, 2016

Benefit obligation actuarial loss
Amortization of net loss (1)
Settlement loss recognized

Net change in fair value of derivatives
Reclassification of derivatives to interest expense (2)
Income tax benefit

Balance as of December 27, 2017

Pensions

Derivatives

(In thousands)

Accumulated
Other
Comprehensive
Loss

$

(24,994) $

392

$

(24,602)

5,737

(3,894)

1,812

—

—

(1,425)

(22,764) $

(1,018)

603

85

24,297

—

—

(2,148)

(945) $

(172)

92

21

—

—

22

—

—

—

(1,444)

(859)

898

(1,013) $

—

—

—

—

1,693

(789)

(353)

(462) $

—

—

—

(1,359)

(72)

559

(982) $

(1,334) $

F -  31

$

$

$

5,737

(3,894)

1,812

(1,444)

(859)

(527)

(23,777)

(1,018)

603

85

24,297

1,693

(789)

(2,501)

(1,407)

(172)

92

21

(1,359)

(72)

581

(2,316)

(1)  Before-tax amount that was reclassified from accumulated other comprehensive loss and included as a component of pension expense within 

general and administrative expenses in our Consolidated Statements of Income. See Note 11 for additional details.

(2)  Amounts reclassified from accumulated other comprehensive loss into income, represent payments made to the counterparty for the effective 

portions of the interest rate swaps. These amounts are included as a component of interest expense in our Consolidated Statements of Income. We 
expect to reclassify approximately $1.3 million from accumulated other comprehensive loss related to our interest rate swaps during the next 
twelve months. See Note 10 for additional details.

Note 16.     Commitments and Contingencies

We have guarantees related to certain franchisee loans with terms extending from one to four years. Payments under these 
guarantees would result from the inability of a franchisee to fund required payments when due. Through December 27, 2017, 
no events had occurred that caused us to make payments under the guarantees. There were $5.1 million and $7.9 million of 
loans outstanding under these programs as of December 27, 2017 and December 28, 2016, respectively. As of December 27, 
2017, the maximum amounts payable under the loan guarantees was $1.1 million. As a result of these guarantees, we have 
recorded liabilities of less than $0.1 million as of December 27, 2017 and December 28, 2016, which are included as a 
component of other noncurrent liabilities in our Consolidated Balance Sheets and other nonoperating expense in our 
Consolidated Statements of Income. 

There are various claims and pending legal actions against or indirectly involving us, incidental to and arising out of the 
ordinary course of the business. In the opinion of management, based upon information currently available, the ultimate 
liability with respect to these proceedings and claims will not materially affect the Company's consolidated results of operations 
or financial position. 

We have amounts payable under purchase contracts for food and non-food products. Many of these agreements do not obligate 
us to purchase any specific volumes and include provisions that would allow us to cancel such agreements with appropriate 
notice. Our future purchase obligation payments due by period for both company and franchised restaurants at December 27, 
2017 consist of the following:

Less than 1 year

1-2 years

3-4 years

5 years and thereafter

Total

(In thousands)

194,446

—

—

—

194,446

$

$

For agreements with cancellation provisions, amounts included in the table above represent our estimate of purchase 
obligations during the periods presented if we were to cancel these contracts with appropriate notice. We would likely take 
delivery of goods under such circumstances.

F -  32

 
 
 
 
 
 
Note 17.     Supplemental Cash Flow Information

December 27, 2017

December 28, 2016

December 30, 2015

Fiscal Year Ended

Income taxes paid, net

Interest paid

Noncash investing and financing activities:

Notes received in connection with disposition

of property

Property acquisition payable

Accrued purchase of property

Insurance proceeds receivable

Issuance of common stock, pursuant to share-based

compensation plans

Execution of capital leases

Treasury stock payable

$

$

$

$

$

$

$

$

$

6,367

14,636

1,750

500

531

364

4,961

6,573

120

$

$

$

$

$

$

$

$

$

(In thousands)

3,012

11,288

$

$

— $

— $

1,445

$

— $

3,597

9,597

313

$

$

$

5,364

8,141

—

573

1,781

—

4,551

5,556

185

Note 18.     Quarterly Data (Unaudited)

The results for each quarter include all adjustments which, in our opinion, are necessary for a fair presentation of the results for 
interim periods. All adjustments are of a normal and recurring nature.

Selected consolidated financial data for each quarter of fiscal 2017 and 2016 are set forth below:

Company restaurant sales

Franchise and licensing revenue

Total operating revenue 

Total operating costs and expenses 

Operating income 

Net income
Basic net income per share (1) 
Diluted net income per share (1)

$

$

$

$

$

Fiscal Year Ended December 27, 2017

First Quarter

Second Quarter

Third Quarter

Fourth Quarter

(In thousands, except per share data)

93,779

$

98,355

$

97,915

$

34,131

127,910

111,609

16,301

8,373

0.12

0.11

$

$

$

$

35,021

133,376

116,367

17,009

8,749

0.13

0.12

$

$

$

$

34,469

132,384

113,849

18,535

9,325

0.14

0.13

$

$

$

$

100,303

35,196

135,499

116,646

18,853

13,147

0.20

0.19

(1)  Per share amounts do not necessarily sum to the total year amounts due to changes in shares outstanding and rounding.

F -  33

 
 
 
 
 
 
 
 
 
 
 
 
 
First Quarter

Fiscal Year Ended December 28, 2016
Second Quarter (1)
(In thousands, except per share data)

Third Quarter

Fourth Quarter

Company restaurant sales

Franchise and licensing revenue

Total operating revenue 

Total operating costs and expenses 

Operating income 

Net income
Basic net income per share (2)
Diluted net income per share (2)

$

$

$

$

$

90,386

$

89,210

$

93,122

$

34,256

124,642

106,409

18,233

9,954

0.13

0.13

$

$

$

$

35,105

124,315

129,148

(4,833) $

(11,552) $

(0.15) $

(0.15) $

35,264

128,386

110,809

17,577

9,726

0.13

0.13

$

$

$

$

94,592

35,013

129,605

113,583

16,022

11,274

0.16

0.15

(1)  The results for the second quarter of 2016 include the recognition of a pre-tax settlement loss of $24.3 million related to the Pension Plan 
liquidation, reflecting the recognition of unamortized actuarial losses that were recorded in accumulated other comprehensive income. In 
addition, we recognized a $2.1 million tax benefit related to the $24.3 million pre-tax settlement loss.

(2)  Per share amounts do not necessarily sum to the total year amounts due to changes in shares outstanding and rounding.

Note 19.     Subsequent Events

On February 15, 2018, we entered into additional interest rate swaps to hedge a portion of the forecasted cash flows of our 
floating rate debt. We designated the interest rate swaps as cash flow hedges of our exposure to variability in future cash flows 
attributable to payments of LIBOR due on a related $80 million notional debt obligation beginning March 31, 2020 increasing 
over time to $425 million through December 30, 2033. Based on the interest rate as determined by our consolidated leverage 
ratio in effect as of February 15, 2018, under the terms of these swaps, we will pay a fixed rate of 5.19% on the notional 
amount from March 27, 2020 through November 30, 2033 and receive payments during these periods from a counterparty 
based on the 30-day LIBOR rate.

These swaps overlap with and are in addition to our current interest rate swaps. See Note 10.

F -  34

 
 
 
SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities and Exchange Act of 1934, the registrant has duly 

caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

Date: February 26, 2018 

DENNY'S CORPORATION

BY:

/s/  F. Mark Wolfinger

  F. Mark Wolfinger

Executive Vice President,
Chief Administrative Officer and
Chief Financial Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following 

persons on behalf of the registrant and in the capacities and on the dates indicated.

Signature

Title

/s/  John C. Miller
(John C. Miller)

Chief Executive Officer, President and Director
(Principal Executive Officer)

Date

February 26, 2018

February 26, 2018

/s/  F. Mark Wolfinger
(F. Mark Wolfinger)

/s/  Jay C. Gilmore
(Jay C. Gilmore)

/s/  Brenda J. Lauderback
(Brenda J. Lauderback)

/s/  Gregg R. Dedrick
(Gregg R. Dedrick)

/s/  José M. Gutiérrez
(José M. Gutiérrez)

/s/  George W. Haywood
(George W. Haywood)

/s/  Robert E. Marks
(Robert E. Marks)

/s/  Donald C. Robinson
(Donald C. Robinson)

/s/  Debra Smithart-Oglesby
(Debra Smithart-Oglesby)

/s/  Laysha Ward
(Laysha Ward)

Executive Vice President, Chief Administrative Officer,
Chief Financial Officer and Director
(Principal Financial Officer)

Vice President, Chief Accounting Officer and Corporate Controller February 26, 2018

(Principal Accounting Officer)

Director and Chair of the Board of Directors

February 26, 2018

Director

Director

Director

Director

Director

Director

Director

February 26, 2018

February 26, 2018

February 26, 2018

February 26, 2018

February 26, 2018

February 26, 2018

February 26, 2018

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NON-GAAP RECONCILIATIONS  
The Company believes that, in addition to GAAP measures, certain other non-GAAP financial measures are appropriate indicators to assist in the evaluation of operating 
performance on a period-to-period basis. The Company uses Adjusted Income Before Taxes, Adjusted EBITDA, Adjusted Free Cash Flow and Adjusted Net Income internally as 
performance measures for planning purposes, including the preparation of annual operating budgets, and for compensation purposes, including bonuses for certain employees. 
Adjusted EBITDA is also used to evaluate the ability to service debt because the excluded charges do not have an impact on prospective debt servicing capability and these 
adjustments are contemplated in our credit facility for the computation of our debt covenant ratios. We define Adjusted Free Cash Flow for a given period as Adjusted EBITDA 
less the cash portion of interest expense net of interest income, capital expenditures and cash taxes. Management believes that the presentation of Adjusted Free Cash 
Flow provides useful information to investors because it represents a liquidity measure used to evaluate, among other things, operating effectiveness and is used in decisions 
regarding the allocation of resources. However, each of these non-GAAP financial measures should be considered as a supplement to, not a substitute for, operating income, net 
income or other financial performance measures prepared in accordance with U.S. generally accepted accounting principles.

$ IN MILLIONS
Net Income

Provision for income taxes

Operating (gains), losses and other charges, net

Other nonoperating (income) expense, net

Share-based compensation

Adjusted Income Before Taxes

Interest expense, net

Depreciation and amortization

Cash payments for restructuring charges and exit cost

Cash payments for share-based compensation

Adjusted EBITDA

Cash interest expense, net

Cash paid for income taxes, net

Cash paid for capital expenditures

Free Cash Flow

Net Income

Pension settlement loss

(Gains) losses on sales of assets and other, net

Impairment charges

Loss on debt refinancing

Tax reform

Tax effect**

Adjusted Net Income***

Diluted Weighted Averages Shares Outstanding

Diluted Net Income per Share

   Adjustments per Share

Adjusted Net Income per Share***

2013
$24.6

11.5

 7.1

1.1

4.9

2014*
$32.7

16.0

1.3

(0.6)

5.8

2015
$36.0

17.8

2.4

0.1

6.6

2016
$19.4 

16.5 

26.9 

(1.1)

7.6 

2017
$39.6

17.2

4.3

(1.7)

8.5

$49.2

$55.3

$62.9

$69.3 

$67.9

10.3

21.5

(2.8) 

 (1.2) 

$76.9

(9.1) 

(2.8) 

(20.8)

9.2

21.2

(2.0)

(1.1)

$82.5

(8.1)

(3.8)

(22.1)

9.3

21.5

(1.5)

(3.4)

$88.7

(8.3)

(5.4)

(32.8)

12.2 

22.2 

(1.8)

(2.5)

15.6

23.7

(1.7)

(3.9)

$99.4 

$101.7

(11.2)

(3.0)

(34.0)

(14.6)

(6.4)

(31.2)

$44.2

$48.5

$42.3

$51.1 

$49.6

$24.6

$32.7

$36.0

$19.4 

$39.6

—

(0.1) 

5.7

1.2

—

—

(0.1)

0.4

—

—  

—

(0.1)

0.9

0.3

—

24.3 

0.0 

1.1 

— 

—

(2.2) 

(0.1)

(0.4)

(2.5)

—

3.5

0.3

—

(1.6)

(1.2)

$29.3

$32.9

$36.7

$42.3 

$40.7

92,903

88,355

84,729

77,206

70,403

$0.26

0.05

$0.31

$0.37

0.00

$0.37

$0.42

0.01

$0.43

$0.25

0.30

$0.55 

$0.56

0.02

$0.58

* Includes 53 operating weeks.
** Tax adjustment for the loss on pension termination for full year 2016 is calculated using an effective tax rate of 8.8%. The remaining tax adjustments for full year 2016 are 

calculated using the Company’s year-to-date effective tax rate of 30.9%. Tax adjustments for full years 2013, 2014, 2015 and 2017 are calculated using effective tax rates of 
31.9%, 32.9%, 33.0% and 30.3% respectively.

*** As required by ASU No. 2016-09, “Compensation - Stock Compensation: Improvements to Employee Share-Based Payment Accounting” issued by the FASB, excess tax 
benefits or deficiences are now recorded to the provision for income taxes in the consolidated statements of income, on a prospective basis beginning in 2017, instead of 
additional paid-in capital in the consolidated balance sheets.

DENNY’S OFFICERS:   John C. Miller, Chief Executive Officer and President • F. Mark Wolfinger, Executive Vice President, Chief Administrative Officer and Chief 
Financial Officer • Christopher D. Bode, Senior Vice President, Chief Operating Officer • John W. Dillon, Senior Vice President, Chief Marketing Officer  
• Stephen C. Dunn, Senior Vice President, Chief Global Development Officer • Timothy E. Flemming, Senior Vice President, General Counsel and Chief Legal Officer 
• Michael L. Furlow, Senior Vice President, Chief Information Officer • Jill A. Van Pelt, Senior Vice President, Chief People Officer • Robert P. Verostek, Senior Vice 
President, Finance • Thomas L. Canty, Vice President, Franchise Operations • David W. Coltrin, Vice President, Guest Experience and Marketing Technology  
• Laurie R. Curtis, Vice President, Marketing and Menu Innovation • Jay C. Gilmore, Vice President, Chief Accounting Officer and Corporate Controller  
• Erik P. Jensen, Vice President, Brand Engagement • R. Gregory Linford, Vice President, Purchasing • Fasika Melaku-Peterson, Vice President, Training  
• Ross B. Nell, Vice President, Tax and Treasurer • Thomas M. Starnes, Vice President, Brand Protection, Quality and Chief Food Safety Officer  
• Ramon Torres, Vice President, Company Operations and Strategic Initiatives • J. Scott Melton, Assistant General Counsel, Corporate Governance Officer  
and Secretary • C. Patrick Autry, Associate General Counsel, Ethics and Compliance Officer III
DENNY’S BOARD OF DIRECTORS:   Brenda J. Lauderback, Board Chair, Retired; Former President of Wholesale and Retail Group of Nine West Group, Inc.  
• Gregg R. Dedrick, Former President, KFC • José M. Gutiérrez, Retired; Senior Executive Vice President – Executive Operations, AT&T Services, Inc.  
• George W. Haywood, Self-Employed, Private Investor • Robert E. Marks, President, Marks Ventures, LLC • John C. Miller, Chief Executive Officer and  
President of Denny’s Corporation • Donald C. Robinson, Retired; President, Potcake Holdings, LLC • Debra Smithart-Oglesby, President, O/S Partners  
• Laysha Ward, Executive Vice President and Chief External Engagement Officer, Target Corporation • F. Mark Wolfinger, Executive Vice President,  
Chief Administrative Officer and Chief Financial Officer of Denny’s Corporation
SHAREHOLDER INFORMATION  
Corporate Office: Denny’s Corporation | 203 East Main Street | Spartanburg, SC 29319 | (864) 597-8000 
Independent Auditors: KPMG LLP | Greenville, SC 
Stock Listing Information: Denny’s Corporation common stock is listed on the NASDAQ Capital Market® under the symbol DENN 
Transfer Agent for Common Stock: Continental Stock Transfer & Trust Co. | 1 State Street, New York, NY 10004 | (212) 509-4000, (800) 509-5586  
For Information regarding change of address or other matters concerning your shareholder account, please contact the transfer agent. 
For Financial Information: Call (877) 784-7167 • Email ir@dennys.com | Or write to: Investor Relations | Denny’s Corporation | 203 East Main Street, 
Spartanburg, SC 29319. Other investor information such as news releases, SEC filings and stock quotes may be accessed from Denny’s investor  
relations website at: investor.dennys.com 
Annual Meeting: Wednesday, May 9, 2018

© 2018 DFO, LLC. Printed in the U.S.A.