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DevEx Resources Limited

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FY2019 Annual Report · DevEx Resources Limited
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DEV CLEVER HOLDINGS PLC 
Annual Report and Accounts for the 
year ended 31 October 2019 

Company number: 11589976 

 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Company Information 

Directors 

CM Jeffries 
NAR Ydlibi 
CB Forrest 
DR Ivy 

Secretary 

NAR Ydlibi 

Company number 

11589976 

Registered office 

Auditor 

Banker 

Financial PR 

Joint Brokers 

Ventura House 
Ventura Park Road 
Tamworth 
Staffordshire 
B78 3HL 

PKF Littlejohn LLP 
15 Westferry Circus 
Canary Wharf 
London 
E14 4HD 

Santander UK Plc 
Bridle Road 
Bootle 
Merseyside 
L30 4GB 

Buchanan Communications Limited 
107 Cheapside 
London 
EC2V 6DN 

Pello Capital 
7th Floor 
10 Lower Thames Street 
London 
EC3R 6AF 

Novum Securities Limited 
8 - 10 Grosvenor Gardens 
London  
SW1W 0DH 

1 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Registrar 

Solicitors 

Neville Registrars 
Neville House  
Steelpark Road 
Halesowen 
B62 8HD 

Fladgate LLP 
16 Great Queen Street 
London 
United Kingdom 
WC2B 5DG 

2 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Contents 

Chairman and Chief Executive Officer's Statement 

Chief Financial Officer’s Review 

Strategic Report 

The Board and Governance 

Directors’ Remuneration Report 

Audit Committee Report 

Directors' Report 

Directors' Responsibilities Statement 

Independent Auditor's Report 

Consolidated Statement of Comprehensive Income 

Consolidated Statement of Financial Position 

Company Statement of Financial Position 

Pages 

4 to 7 

8 to 9 

10 to 12 

13 to 24 

25 to 29 

30 to 31 

32 to 34 

35 

36 to 41 

42 

43 

44 

Consolidated Statement of Changes in Equity 

45 to 46 

Company Statement of Changes in Equity 

Consolidated Statement of Cash Flows 

Company Statement of Cash Flows 

46 

47 

48 

Notes to the Financial Statements 

49 to 79 

3 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Chairman and Chief Executive Officer’s Statement 

I am pleased to present the annual report and financial statements of Dev Clever Holdings plc ("Dev 
Clever" the “Group” or the "Company") for the year ended 31 October 2019. 

Overview of the year 

2019 was an important year for Dev Clever:  the Company was admitted to the Official List, by way of 
a  standard  listing,  and  started  trading  on  the  London  Stock  Exchange’s  main  market  for  listed 
securities.  In addition to this key development, Dev Clever has continued to make significant internal 
investment into the development and productisation of its proprietary cloud-based platforms.  These 
went live in the year and will enable the Company to rapidly scale across different global markets, in 
line with its growth ambitions.  The completion of this foundational stage in the Company's strategy, 
combined  with  securing  key  strategic  partnerships  and  collaborations  with  a  global  technology 
manufacturer, provides a direct sales route to a global market for the Company’s SaaS based products 
and  positions  Dev  Clever  for  a  transformational  year  of  growth  as  it  scales  products  and  service 
offerings internationally from 2020.   

Alongside the Listing, the Board of two Executive Directors were joined by Chantal Forrest and David 
Ivy,  two  highly  experienced  Non-Executive  Directors.    The  management  team  has  been  further 
strengthened through the appointment of Tim Heaton, Chief Operating Officer and Chief Sales Officer, 
who has a wealth of SaaS experience in driving sales and expansion in growth environments. 

In 2019, the Company successfully delivered on the operational milestones that were set out at the 
time of its IPO in January 2019, when it raised £0.7m.  These milestones included the first release of 
the  Company’s  fully  immersive  careers  engine,  Launchyourcareer.com  and  VICTAR  VR,  and  the 
establishment of sales teams across all three core sales channels (Educate, Engage and Experience) by 
the end of February 2019.  

The Board is confident that the Company’s financial performance will start to reflect the significant 
operational progress made in 2019 of productising software and establishing commercial agreements.    

The Group incurred a pre-tax loss of £1,065k in the year ended 31 October 2019 (2018: loss £540k).  
The losses reflect on-going investment in the productisation of the Group's software platforms and 
the development of commercial relationships.  The loss is stated after share-based payment expenses 
of £110k (2018: £nil), costs arising from the placing of £114k (2018: £136k) and the impairment of 
previously capitalised software development costs of £174k (2018: £nil). 

The Company raised an additional £0.4m through a secondary placing in August 2019. 

Review of the business. 

Dev Clever is a software development company that looks to apply imagination intelligently through 
technology.  It seeks to provide interactive, digital, student and consumer experiences and activations 
through  the  clever  application  of  innovative  technology  which  engages  with  users  to  provide  an 
immersive and motivational experience.   

4 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Educate 

The  Company  believes  that  2020  is  going  to  be  a  transformational  year  in  the  adoption  of  VR 
technology across the global education sector with major manufacturers positioning themselves and 
their  affordable  standalone  VR  equipment  to  take  advantage  of  the  mass  adoption  of  this  new 
technology wave across the world.   

The  Group's virtual reality careers  guidance platforms, Launchyourcareer.com and VICTAR VR,  are 
designed  to  connect  young  people,  their  influencers,  schools,  FE/HE  institutions,  employers  and 
training providers  together.   Since  release, the  platform is being  successfully used by a number of 
early-adopting schools, academies and colleges in the UK as well as being utilised by World Skills UK 
to engage with school children attending the UK’s largest careers event, World Skills Show Live.   

The Company believes that Launchyourcareer.com and VICTAR VR, is the pivotal application in the 
adoption of VR technology within the education sector.  It only requires a school to purchase a single 
VR headset while at the same time providing every young person with a meaningful and unparalleled 
careers guidance experience that addresses a global issue of skills gaps and the disconnect of career-
based skills learning. 

The Company’s Educate proposition is well placed to benefit from recent legislation including the UK 
Government's mandatory requirement for schools to improve the level of personal engagement in 
careers advice and the US Federal Government's focus on career-based skills learning.  Dev Clever has 
developed  VICTAR  VR  and  Launchyourcareer.com  with  the  objective  of  enabling  educational 
establishments to comply with and support these requirements.  By securing a collaboration with the 
world’s largest technology manufacturer and provider of technology to the education sector in line 
with its own  strategy to rollout VR across the  world, Dev Clever is positioned for transformational 
growth in 2020. 

In  November  2019,  Dev  Clever’s  careers  guidance  platform  became  fully  operational  in  the  UK,  a 
market which the Company estimates to be in excess of £100 million per annum.    To support this, 
the  Company  secured  collaborations  and  strategic  partnerships  with  WorldSkills  Organisation,  CDI 
(Careers  Development  Institute),  Icould  and  a  global  hardware  manufacturer.    As  announced 
previously, working in collaboration with the global hardware manufacturer, the Company intends to 
localise its Educate  solution for other  territories, commencing with North America in April 2020, a 
market  which  the  Company  estimates  as  six  times  larger  than  the  UK,  and  therefore  believes  the 
opportunity deriving from its collaboration with the global hardware manufacturer is significant. 

The adoption and take-up of Dev Clever’s careers guidance platform is contingent on the effective 
supply of hardware.   The Company’s collaboration with  the global hardware manufacturer and its 
focus on the launch in North America has diverted hardware from the UK market in preparation for 
the  April  2020  launch.        Accordingly,  the  Company  has  been  focused  on  ensuring  that  it  is  well 
prepared for the US launch. 

Engage 

The Group has successfully launched its ENGAGE cloud-based gamification platform which enables 
brands  and  retailers  to  utilise  digital  incentive  promotions  to  drive  higher  levels  of  consumer 
engagement whilst fully controlling spend.  Since its launch, the Company has successfully delivered 
several consumer incentive  campaigns for  blue-chip brands and national retailers including Bosch, 
Pepsi Max, J20, Tango, Paul, Jewsons and Whitbread.  The Company’s strategy has been to grow its 
partner network of resellers, EPOS and digital voucher providers across the world.  Since the launch 

5 

 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

of the platform in March 2019, the Company has secured commercial partnerships with Eagle Eye, 
Yoyo Wallet, Valassis, Toshiba and TOTUM and is in the process of integrating the solution into Oracle's 
EPOS platforms. 

Revenues through Engage have taken longer to mature than envisaged at the time of the IPO due to 
the length of time required to complete commercial agreements, delaying access to partners' brand 
and retail customer bases.  The Company is confident that the current year will see a significant uplift 
in revenues through the increased exposure to its partners’ brand and retail customers. 

Having  made  further  significant  investment  throughout  2019  in  its  proprietary  software  and  the 
development of the commercial relationships to bring its products to market, Dev Clever is now in a 
position to capitalise on this investment. 

Experience 

Dev  Clever’s  proprietary  multi-user  VR  framework  enables  customers  of  its  Educate  and  Engage 
channels  to  extend  their  consumer  and  student  experiences  through  VR  to  exploit  the  significant 
growth forecast for the VR market.  In an attempt to commercialise the framework at an early stage, 
the Company has developed two out of home immersive games, Vanguard: Fight for Rudiarius and 
Easter Squad.  During the year, the Company has piloted Vanguard within leisure venues across the 
UK and received positive feedback on the game play from both venue employees and consumers.   

A focused strategy 

Each of Dev Clever’s Educate, Engage and Experience offerings have been successful in their own right.  
It has, however, become clear to the Board that the most attractive market for Dev Clever to focus its 
attention  on  is  Educate.    In  order  to  position  the  Company  to  make  the  most  of  the  significant 
opportunity for  the  Group's  VR  careers  guidance  platform, supported by the partnership with the 
global hardware manufacturer, the Board has decided to restructure the Company’s operations. 

Educate will be the Company’s primary division, and the focus of management and capital resource.  
In order to recognise this focus, the Board has suspended further rollout of its Experience workstream 
and  merged  it  with  Engage  to  form  a  new  division  called  Agency  Services.    Investment  in  Agency 
Services’ existing commercial relationships will continue, in order to drive sales performance.  The 
Board firmly believes these changes will lead the Company to a breakeven position by the end of Q3 
this financial year. 

As a result, the Board has written down the value of the associated software development costs and 
an impairment charge of £174,085 has been booked in cost of sales within the financial statements.  

Educate business model  

The Company’s primary revenue model is two-phased.  Initially revenue will be secured from fixed 
annually-recurring  SaaS  licences  from  the  users  of  the  VICTAR  VR  application  and  the  supporting 
analytics available  through Launchyourcareer.com.  The  costs of these licences  are included in the 
retail value of the hardware manufacturer’s VR classroom solutions and are payable to Dev Clever by 
the hardware manufacturer on sale of the supporting hardware.  Launchyourcareer.com and VICTAR 
VR  are  taken  to  market  by  the  hardware  manufacturer’s  direct  sales  teams  and  their  network  of 
distributors and resellers.  

6 

 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

The  Company  will  subsequently  look  to  exploit  additional  commercial  opportunities  by  providing 
employers  and  further  education  establishments  the  opportunity  to  promote  their  respective 
employment opportunities and courses through a self-service advertising framework, on an annual 
subscription basis. 

Outlook 

Since the year end, the Company has raised a further £0.75m net, comprising a placing (£0.35m) and 
the provision of a convertible loan from the Chairman and CEO (£0.4m) in January 2020.  This funding, 
the significant opportunity arising from the launch of  Launchyourcareer.com and VICTAR VR in the 
USA, in collaboration with Lenovo, and an improved trading position since the year end provide the 
Board with confidence for the outlook for 2020. 

On behalf of the Board, I would also like to take this opportunity to thank all our shareholders for their 
support as well as commend our employees for their hard work and dedication in this landmark period 
for the Group. 

Chris Jeffries 
Chairman and Chief Executive Officer 
27 February 2020 

7 

 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Chief Financial Officer’s Review 

Dev  Clever  Holdings  Plc  comprises  a  holding  company,  Dev  Clever  Holdings  Plc  and  its  trading 
subsidiary, DevClever Limited.  These are the first financial statements of the Group since its formation 
and subsequent IPO and compare the results of the Group for the year ended 31 October 2019 to the 
results reported for its trading subsidiary, DevClever Limited, being the only business in the Group 
which traded in the year ended 31 October 2018.  The Company and consolidated financial statements 
have been prepared on the basis outlined in note 2 basis of consolidation.  The prior year numbers 
are not fully comparative and are unaudited.  Whilst DevClever Limited remains the only subsidiary 
and trading entity within the Group, the operating expenses reported within the current period now 
reflect the increased regulatory and compliance costs arising from the maintenance of the listing.  The 
Directors believe that these increased costs will offset over time through the accelerated growth that 
will arise from the additional capital accessed by the Group through its listing.   

Revenues in each of the Company’s operating segments are comprised of development and set up 
fees,  alongside  subscription,  hosting  and  support  fees.    Total  revenue  for  the  year  was  broadly 
consistent with the prior year at £481k (2018: £467k) an increase of 2.8% and reflects a longer than 
expected lead time in both the establishment of the Group's new commercial partnerships and their 
commercial exploitation. 

Gross  margin  loss  £(41)K  (2018:  profit  £206k)  reflects  the  impairment  of  £174k  of  previously 
capitalised  software  development  costs  following  impairment  review  at  the  period  end  and  the 
decision of the Board to suspend further development of the Company's gaming experiences to focus 
on the accelerated roll out of its Careers' platform in the US from April 2020.  The gross margin reflects 
a  higher  level  of  employed  staff  and  reduction  in  use  of  external  contractors.    This  is  due  to  a 
combination of a move to reduce the number of consultants used by the business to mitigate the risks 
of off-payroll working legislation and the introduction of a time recording system in the second half of 
the prior year to better record the utilisation of staff time that had previously been reported solely 
within administrative expenses.   

The overall EBITDA loss was £1,015k compared to a loss of £498k in the prior period.  The loss includes 
a charge of £174k for the impairment of capitalised software development costs (2018: £nil), following 
the  decision  of  the  Board  to  suspend  further  investment  at  this  time  in  the  Group's  VR  gaming 
experiences to focus on the adaptation of its Launchyourcareer.com and VICTAR VR careers platforms 
for release in the US in April 2020.  It also includes charges for share based payments £110k (2018: 
£nil) arising from options and warrants issued at the time of the IPO and one-off costs associated with 
the IPO itself of £113k (2018: £136k). 

The loss before tax was £1,065k compared to £540k in the prior period.  In addition to the one-off 
costs  noted  above,  the  loss  reflects  the  Group's  on-going  investment  in  the  productisation  of  its 
software platforms and the putting in place of the central management and sales teams to exploit its 
newly established commercial partnerships.  The Group is now focused on delivering the significant 
revenue growth that the Board expects these opportunities to provide.   

Overall cash inflow in the year was £424k (2018: outflow £180k) and reflects net financing proceeds 
of  £1,360k  (2018:  £290k).    Operating  cash  flow,  adjusting  for  the  capitalisation  of  software 
development reported within investing activities was a net outflow of £905k (2018: outflow £450k), 
reflecting  the  costs  of  the  IPO  of  £193k,  including  £80k  of  the  prior  year's  expense  settled  in  the 
current period, and the increased investment in the management team, sales team and infrastructure 
required  to  launch  our  software  platforms.    The  Board  is  conscious  of  the  increased  level  of  cost 

8 

 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

investment within the business and has begun to re-balance the focus of the business from product 
development to revenue performance, whilst at the same time looking for opportunities to reduce 
costs. 

The Group had cash reserves of £497k (2018: £73k) at the period end.  In January 2020 the Group also 
raised a further £438k gross proceeds, £350k net proceeds, through a placing and £400k through a 
convertible loan facility provided by its Chairman and CEO. 

Nicholas Ydlibi 
Chief Financial Officer 
27 February 2020 

9 

 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Strategic Report 

The Directors present their strategic report on the Group for the period ended 31 October 2019. 

Principal activity 

The principal activity of the Group is the development of software solutions that enable its clients to 
engage with their customers.  Its primary products are its Launchyourcareer.com careers platform, 
supported by the VICTAR VR virtual reality careers experience, and its Engage gamification engine.  

Review of the business and future developments 

The  review  of  business  and  future  developments  is  set  out  in  the  Chairman  and  Chief  Executive 
Officer's statement on pages 4 to 7. 

Key performance indicators 

The Board of Directors monitors the activities and performance of the Group on a continuing basis. At 
this  early  stage  of  the  Company's  development,  the  Directors  consider  the  main  performance 
indicators to be:  

Establishment of the key strategic partnerships and collaborations that will provide a direct sales 
route to market for the Company's SaaS based proprietary software. 

Educate:  Commercial partnerships and / or heads of terms agreed with: World Skills UK Live, Lenovo, 
Icould. 
Engage: Commercial partnerships agreed with: Eagle Eye Solutions, Yoyo Wallet, Valassis, Toshiba and 
TOTUM.  Integration into Oracle's EPOS platforms is on-going. 
Experience:  Pilots  conducted  at  Quasar  (Harlow)  and  Teamsports  (Birmingham  &  Leicester).    The 
Company has taken the decision to suspend any further rollout of its gaming experiences, Vanguard: 
Fight for Rudiarius and Easter Squad to concentrate on the opportunities provided by its education 
products. 

The Company believes that the launch, in April 2020, of its careers’ platform (launchyourcareer.com) 
and  supporting  virtual  reality  careers  experience  (VICTAR  VR)  in  the  USA  will  transform  the 
performance of the Group. At this stage the key performance indicator will be the volume of user 
licences sold.    

Cash and cash equivalents. 

Tracking the cash balance ensures that the Group retains sufficient cash resources to finance the on-
going development and marketing of its product portfolio and to meet its obligations as they fall due.  
Cash and cash equivalents as at 31 October were £497k (2018: £73k).  The cash balance represented 
approximately three months operating expenses at the year end.  In January 2020, the Group raised 
a further £750k after expenses by way of a placing for £350k and a convertible loan from its Chairman 
and CEO for £400k. 

10 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Principal risks and uncertainties 

Whilst  the  Group  focusses  on  exploitation  of 
its 
Launchyourcareer.com and VICTAR VR careers platform within education and its Engage gamification 
platform, the Board considers the principal risks for the Group to be the ability to scale the business 
and the maintenance of cash reserves.  

its  commercial  partnerships  through 

The Group operates in an uncertain environment and is subject to a number of risk factors. The Board 
considers the following to be of particular relevance, but this is by no means an exhaustive list as there 
may be other risk factors not currently known.  

Risk 

Potential Impact 

Mitigation and Control 

to 
Failure 
the 
implement 
Group's strategy 

A failure to implement the Group's strategy 
may have an adverse impact on its business, 
profitability  and  financial  position.    There 
can be no assurance that the Group will be 
able  to  maintain  or  grow  its  financial 
performance to anticipated future levels. 

or 

developments 

Technology risks  The  software  industry  is  prone  to  rapid 
change  with  new  entrants  and 
ideas 
continuously changing the market.  There is 
a risk that the Group's proprietary software 
products  could  become  obsolete  or 
uncompetitive, which could have a material 
adverse  impact  on  the  prospects  of  the 
Group.    Any  failure  to  keep  pace  with 
technological 
the 
development  of  superior  products  by  a 
competitor could result in the Group failing 
to successfully commercialise  its products, 
which  may  have  a  material  adverse  effect 
on  the  Group's  business,  profitability  and 
financial position. 
The  dynamic  state  of  the  market  in  which 
the Group operates means that there may 
be current and new competitors that have 
brand 
greater  market 
recognition, 
and 
economies of scale or lower cost bases that 
enable them to respond more effectively to 
changes in market conditions, any of which 
may  give  them  a  competitive  advantage 
over the Group. 
The  Group  is  in  an  early  stage  of  its 
development, requiring it to utilise its cash 
resources to provide the working capital to 

Cash 
requirement 

Competition 

presence, 

resources 

financial 

11 

updates 

circulated 

its  targets. 

The  Group  has  regular  Board 
meetings  and  the  Board  and 
management 
consistently 
monitor the Group's performance 
  Weekly 
against 
and 
performance 
monthly  management  accounts 
senior 
are 
management 
monitor 
performance 
Industry  trends  are  monitored 
and  the  Group  attends  trade 
shows 
to  monitor  products 
coming  to  market.    The  Group 
continues  to re-invest in its core 
platforms to ensure  they remain 
current. 

to 

to 

The Group's strategy has been to 
build  commercial  partnerships 
with  global  blue-chip  companies 
to  provide  it  with  a  competitive 
advantage and protect its routes 
to market. 

cash 

forecasts 

are 
Rolling 
maintained 
regularly 
updated  to  manage  short  term 

and 

 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

bring its products to market, in advance of 
revenue generation.  There is a risk that the 
Group runs out of cash resources before its 
revenue streams mature. 

Dependence  on 
key  personnel 
and 
management 
risks 

Data 

General 
Protection 
Regulations 
(GDPR) 

a 

the 

services  of 

The  Group's  business  is  dependent  on 
retaining 
small 
management  team  and  the  loss  of  a  key 
individual could have  an adverse effect on 
the  future  of  the  Group's  business.  The 
Group's future  success  will also depend in 
large  part  upon  its  ability  to  attract  and 
retain highly skilled personnel. 
The  Group's software  solutions may  result 
in  the  Group  either  holding  its  customers' 
personal  data  as  data  owner  or  it  being 
required to utilise personal data held by its 
customers as a data processor.  Any failure 
to  look  after  this  data  in  accordance  with 
GDPR  may  result 
in  damage  to  the 
reputation of the Group and / or a material 
penalty,  either  of  which  may  have  a 
material  impact  on  the  Group's  business, 
profitability and financial position. 

Foreign 
exchange 
movements 

is 

The  Group 
currently  negotiating 
commercial agreements for its products to 
be  launched  in  overseas  markets.    The 
agreements may be denominated in foreign 
currency and therefore expose the Group to 
the 
rate 
risk  of  adverse  exchange 
movements that may  cause  its revenue  to 
reduce, resulting in reduced profitability 

cash  requirements.    The  Group 
also  maintains  on-going  lines  of 
communication with the markets, 
through its brokers, to secure its 
capital requirements. 
The  Group  offers  a  combination 
of competitive remuneration and 
share options to both incentivise 
and retain key personnel. 

The  Group  has  GDPR  policies  in 
place  to  ensure  any  data  held  is 
held for a specific legal purpose, 
supported  by  best  practice 
policies  and  procedures  for  the 
storage  of  personal  data.    The 
Group also retains the services of 
a  specialist  GDPR  consultant  to 
review  its  compliance  with  the 
regulations and to support in the 
assessment  of  any  new  risks 
associated  with  changes  in  its 
product offer, business processes 
and regulations 
The Group does not currently use 
financial  instruments  to  hedge 
against potential currency losses, 
as foreign currency requirements 
are  minimal. 
  However,  the 
Directors will review the potential 
benefits  and  associated  costs  of 
foreign currency hedges once the 
value  of  foreign  currency  cash 
flows are established.   

Composition of the Board 

A  full  analysis  of  the  Board,  its  function,  composition  and  policies,  is  included  in  the  Board  and 
Governance Report on pages 13 to 24.  A gender analysis is also included in this report 

Approved on behalf of the Board of Directors on 27 February 2020 

Chris Jeffries 
Chairman and Chief Executive Officer 

12 

 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

The Board and Governance 

The  Board  currently  comprises  an  Executive  Chairman,  one  other  Executive  Director  and  two 
independent  Non-Executive  Directors.    The  Directors  are  of  the  view  that  the  Board  and  its 
Committees consist of Directors with an appropriate balance of skills, experience, independence and 
diversity of background to enable them to discharge their duties and responsibilities effectively.   

Appointments – no separate nomination committee has been established for appointments to the 
Board.  Nominations are handled by the  Board as a whole.  The  Directors advertise  vacancies  and 
engage appropriate professional assistance in filling positions as circumstances merit. 

Time commitment - All Directors have disclosed any significant commitments to the Board and have 
confirmed that they have sufficient time to discharge their duties.  The Non-Executive Directors’ duties 
are expected to require up to two days of time commitment each month.   

Conflicts of interest – A Director has a duty to avoid a situation in which he or she may have a direct 
or indirect interest that conflicts with those of the Company.  The Board has satisfied itself that there 
is no compromise to the independence of those Directors who have appointments on the Boards, or 
other relationships with, companies outside the Company.  The Board requires Directors to declare all 
appointments or other situations which could result in a possible conflict of interest at each meeting. 

The  Board  consists  of  three  male  Directors  and  one  female  Director  and  the  Board  supports  the 
Financial Reporting Council’s aim of encouraging such diversity.  Given the stage of the Company’s 
development  and  number  of  employees,  there  is  currently  no  formal  diversity  policy  in  place.  
However, this is something that will be considered by the Board as the Company grows.  The following 
table provides a breakdown by gender as at 31 October 2019: 

Board of Directors 
Senior managers 
Other Employees 

Total 

Male 

Female 

3 
2 
10 

15 

1 
2 
4 

7 

Biographical details of the Board members are set out below.   

Christopher Jeffries (Chairman and Chief Executive Officer) 

Chris started his career in commercial radio and successfully preformed various roles from Commercial 
Director, Group SPI Director to Group Managing Director working for media brands such as Capital 
and MMI. Towards the end of that part of his career, Chris focused on introducing the adoption of 
digital into the media portfolio and, as a result, developed an invaluable client network across multiple 
sectors  and  developed  a  reputation  for  integrating  innovative  technology  into  consumer-focused 
campaigns.  In 2007 Chris established his own agency to capitalise on his previous success and to target 
brands and educators directly to help them adopt digital as part of their overall marketing objectives.     

Chris  founded  DevClever  in  2013  to  exploit  emerging  opportunities  in  immersive  customer 
experiences  through  the  application  of  mobile  technology  and  networking  products  and  is  the 
architect behind the Group’s development frameworks including its proprietary gaming engine,  

13 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Launchyourcareer.com careers engine and communication tools (CleverFLIP and CleverHub).  Chris’ 
expertise in the digital sector has resulted in him taking consultant roles in digital ventures specialising 
in facial recognition technology, educational applications and digital legacies.  He has  stepped back 
from these roles to concentrate solely on the growth of the Group across its core channels, Educate 
and Engage. 

Chris is the Company's Chairman and Chief Executive Officer and is ultimately responsible for all day-
to-day management decisions and for implementing the Company's long- and short-term plans. The 
Chairman  is  accountable  to  the  Board  and  acts  as  a  direct  liaison  between  the  Board  and  the 
management of the Company. The Chairman acts as the communicator for Board decisions where 
appropriate. 

Nick Ydlibi (Chief Financial Officer) 

Nick is a chartered accountant and joined Dev Clever on a full-time basis in April 2018, following a 25 
years career at Walgreens Boots Alliance, where he held a number of senior finance roles.  His most 
recent role within that group was the Financial Controller for the UK Opticians Division. 

Nick is the Company's Chief Financial Officer and is primarily responsible for managing the financial 
risks of the Company and for financial planning and record-keeping, as well as financial reporting to 
higher management. 

Chantal Forrest (Non-Executive Director) 

Chantal is a governance expert and an experienced Director, company secretary and trustee. Between 
1993  and  2001,  Chantal  served  as  Legal  Manager  &  Assistant  Company  Secretary  for  Yorkshire 
Electricity Group Plc, where she was appointed as a Director of the Share Scheme Trustee Company 
and managed all major legal issues. Between 2002 and 2008, Chantal served as Company Secretary 
and Legal Counsel for WBB Minerals (now Sibelco UK) and was appointed Director of the company 
and a trustee of its pension scheme.  Between 2008 and 2014 she served as Company Secretary & 
General Counsel for Electricity North West, where she was part of the executive management team. 
Her most recent role, between 2014 and 2018 was serving as Group Company Secretary for Yorkshire 
Water  Services  Ltd  /  Kelda  Group,  where  during  her  tenure  she  managed  company  secretarial, 
pensions, legal, insurance, GDPR and governance matters within the group and was a member of the 
Kelda Management Team.   

Currently, Chantal is a Governor and Chair of the Governors’ Health and Safety Committee for the 
Greenhead College. She is a corporate solicitor, is admitted as an attorney to the State Bar of California 
and as a barrister to the Bar of New South Wales, Australia. 

Chantal is Chair of the Remuneration Committee 

David Ivy (Non-Executive Director) 

David has over 19 years of experience in the digital sector. He served as an agency head, producing 
projects for BBC, BT, Bank of England, Microsoft, AVG, Fairtrade and many others. As such David has 
developed multiple products, including a CMS, ECommerce platform and email marketing. In 1999 he 
established a web design and development agency, Ellipsis Media Ltd. Acting as a Creative Director / 
Digital Director between 1999 and 2010, he grew the agency into the dotDigital Group and created  

14 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

such leading products and revenue  streams as dotMailer, dotEditor and  dotCommerce, eventually 
taking the email marketing platform dotMailer to the UK’s number one spot and to listing on AIM. 

Following that he continued providing consultancy services to a variety of organisations, large and 
small, including Ebay, Monocle and Grosvenor, advising small to medium size companies on growth 
strategy and mentoring aspiring directors through company change. David served as a trustee of the 
charity Prisoners of Conscience (213766) for eight years. 

David is Chair of the Audit Committee 

Directors 

The  Directors  who  held  office  during  the  period  and  up  to  the  date  of  signature  of  the  financial 
statements were as follows: 

CM Jeffries 
NAR Ydlibi 
CB Forrest 
DR Ivy 

Appointed 
Appointed 
Appointed 
Appointed 

26 September 2018 
26 September 2018 
21 January 2019 
21 January 2019 

Directors interests 

Name 

CM Jeffries 
NAR Ydlibi 

Share options 

Ordinary shares at 31 October 
2019 

Percentage of 
issued share 
capital 

250,000,000 
1,250,000 

64.37% 
0.32% 

Name 

Date of Grant 

Exercise 
Price 

Exercise 
conditions 

Lapse date 

Aggregate 
number of 
options 
granted 

NAR Ydlibi 

Leadership 

17 January 
2019 

10,000,000 

Placing price 

Admission 

17 January 
2029 

The  Board,  led  by  the  Executive  Chairman,  guides  and  monitors  the  business  and  affairs  of  the 
Company  on  behalf  of  the  Company’s  shareholders  to  whom  it  is  accountable,  and  for  corporate 
governance matters.  The Executive Chairman is the Company’s leading representative presenting the 
Company’s aims and policies to the outside world including shareholders and other stakeholders.   

Through the Company Secretary, the Executive Chairman is responsible for determining: 

- 
- 

the order of items on the Board agenda 
the timely provision of information to the Board 

15 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

During meetings, the Executive Chairman is also responsible for 

- 

- 

ensuring the involvement of all the individual Directors in discussions and decision-
making 
summarising discussions to ensure all Directors understand what has been agreed 

Whilst certain key matters are reserved for the Board, it has delegated responsibilities for the day to 
day operational, corporate, financial and administrative activities of the Company to the Executive 
Chairman / Chief Executive Officer and Chief Financial Officer. 

The  Board’s  core  activities  are  carried  out  through  the  scheduled  meetings  of  the  Board  and  its 
committees,  which  are  timed  to  complement  key  events  in  the  corporate  calendar.    Additional 
meetings and calls are arranged to consider matters which require decisions outside the scheduled 
meetings.  During the year ended 31 October 2019, the Board met on 15 occasions.  Outside these 
meetings, the Directors maintain frequent contact with each other to discuss any issues of concern 
they  may  have  in  relation  to  the  Company  or  areas  of  their  responsibility  and  to  keep  them  fully 
informed on the Company’s progress. 

The key matters specifically reserved for the consideration and approval of the Board include:  

- 
- 
- 
- 
- 

the Company’s overall strategy 
capital structure and financing 
financial reporting, risk management and the internal control framework 
the annual Budget, material investments, contacts and purchase commitments 
the Company’s corporate governance, compliance arrangements and corporate policies 

Attendance 

Directors' attendance at meetings of the Board and its Committees during the year ended 31 October 
was as follows: 

Board 

Audit 

Remuneration 

Meetings 

Attended  Meetings 

Attended  Meetings  Attended 

CM Jeffries 
NAR Ydlibi 
CB Forrest 
DR Ivy 

15 
15 
11 
11 

15 
15 
11 
11 

- 
- 
5 
5 

- 

- 
- 
5 
5 

- 
- 
2 
2 

The Board intends to keep under review the effectiveness of its performance, the performance of its 
committees  and  the  performance  of  individual  Directors.    Given  that  the  Board  in  its  current 
composition was only established on 21 January 2019, no formal review took place in the year ended 
31  October  2019.    On  21  January  2019,  the  Board  established  the  Audit  and  Remuneration 
Committees  with  formally  delegated  duties  and  responsibilities,  details  of  which  are  summarised 
below: 

16 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Audit Committee 

The  Audit Committee is chaired by David Ivy, who is considered by the Board  to have  recent and 
relevant financial experience.  The Committee meets at least two times per year.  Chantal Forrest also 
serves on the Audit Committee.  The Committee's responsibilities include: 

- 

ensuring  appropriate  financial  reporting  procedures  are  properly  maintained  and 
reported upon 

-  meeting with the Group's auditors to discuss matters of relevance including risk issues 
- 
- 
- 
- 

ensuring the internal controls of the Group are properly maintained 
reviewing the financial statements prior to issue to the shareholders 
reviewing reports from the Group's auditors 
reviewing and approving the scope and content of the Group's annual risk assessment 
programme and annual audit 

-  monitoring  the  independence  and  objectivity  of  the  external  auditors  and  the 

effectiveness of the audit process. 

The Group's Chief Financial Officer and the external auditors attend meetings of the Audit Committee 
by invitation.  The Committee also holds separate meetings with the auditors, without management 
present, as appropriate. 

The Group does not have an internal audit function as this is not considered appropriate given the 
scale of the Group's operations.   

Remuneration Committee 

The Remuneration Committee is chaired by Chantal Forrest and meets at least two times per year.  
David  Ivy  also  serves  on  the  Remuneration  Committee.      The  Remuneration  Committee's 
responsibilities include: 

-  determining  and  agreeing  with  the  Board  the  framework  for  remuneration  of  the 

- 
- 

executive directors, chairman and other members of executive management 
reviewing the appropriateness and relevance of the remuneration policy 
approving the design and targets for any performance related pay schemes operated by 
the Company 
reviewing the design of all share incentive plans 

- 
-  determining the  policy and scope  of pension arrangements for the  Executive  Directors 

- 

and senior executives 
in  consultation  with  the  Executive  Chairman  and  within  the  terms  of  the  agreed 
remuneration policy, determining the remuneration package of the  Executive Directors 
and senior executives 

The  Executive  Chairman  and  the  Chief  Financial  Officer  may,  by  invitation,  also  attend  the 
Remuneration  Committee  but  are  not  involved  in  decisions  regarding  their  own  remuneration.  
Members of the Remuneration Committee do not participate in decisions regarding their own pay. 

The  full  terms  of  reference  of  the  Committees  can  be  found  on  the  Company's  website 
www.devcleverholdingsplc.com 

17 

 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Corporate Governance 

As a Company with a standard listing, the Company is not required to comply with the provisions of 
the  Corporate  Governance  Code  published  by  the  Financial  Reporting  Council  (FRC  Corporate 
Governance  Code).    The  Company  notes  that  it  will  not  undertake  the  following  steps  which  are 
required  by  the  FRC  Corporate  Governance  Code  as  the  Company  does  not  consider  these  to  be 
relevant at the current time: 

- 

-  Given the size of the Board and the Company’s current status, certain provisions of the 
FRC Corporate Governance Code (in particular the provisions relating to the composition 
of  the  Board  and  the  division  of  responsibilities  between  the  Chairman  and  the  Chief 
Executive Officer) 
The FRC Corporate Governance Code recommends the submission of all directors for re-
election at annual intervals.  None of the Directors will be required to be submitted for 
re-election until the first annual general meeting of the Company.  Thereafter, all Directors 
will be submitted for re-election at annual intervals 
The Board does not comply with the provision of the FRC Corporate Governance Code in 
that it has not appointed a Senior Independent Director 

- 

However,  all  the  Directors  of  Dev  Clever  believe  firmly  in  the  importance  of  good  corporate 
governance for the creation of shareholder value over the medium to long term and to engender trust 
and  support  amongst  the  Company's  wider  stakeholders.    As  a  result,  the  Board  has  decided  to 
formally adopt the provisions of the Corporate Governance Code published by the Quoted Companies 
Alliance (QCA Corporate Governance Code) insofar as it is appropriate having regard to the size and 
nature of the Company and the size and composition of the Board. 

The QCA code is constructed around ten broad principles and a set of disclosures.  The QCA has stated 
what  it  considers  to  be  appropriate  arrangements  for  growing  companies  and  asks  companies  to 
provide  an  explanation  about  how  they  are  meeting  these  principles  through  the  prescribed 
disclosures.    The  Directors  have  considered  how  they  apply  each  principle  and  below  provides  an 
explanation of the approach taken in relation to each.  Any areas of non-compliance are explained in 
the text below. 

Deliver growth 
1 

Establish a strategy and 
business  model  which 
promote 
long-term 
value for shareholders 

The Group’s strategy is reviewed by the Board on a bi-annual basis 
at offsite strategy events.   The Group’s strategy is to drive  long-
term  value  for  shareholders  through  the  exploitation  of  its 
expertise in digital innovation and through the commoditisation of 
its product offering: 
Educate: 
 - Release of Launchyourcareer.com careers platform and VICTAR 
VR supported by commercial partnerships 
 -  Extending  education  platform  to  primary  school  sector,  young 
adults who have fallen outside education and training and life-long 
learners 
 - Realising opportunities in new geographies commencing with the 
North American market in 2020 
Engage: 
 - Continued development of the Group's proprietary gamification 
offering 

18 

 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

2 

Seek to understand and 
meet shareholder needs 
and expectations 

 - Exploitation of the commercial partnerships with Oracle, Valassis, 
Yoyo Wallet, Toshiba and Eagle Eye. 
Scaling  the  cost  base  efficiently  with  the  objective  of  becoming 
EBITDA  positive  and  cash  generative  in  line  with  management 
expectations. 
In addition to the opportunity for the Directors to engage with and 
welcome shareholders at the Annual General Meeting, the Group 
has taken the opportunity to present to and listen to shareholders 
at a series of events including: 
 - Investor roadshows 
 - Broker sponsored presentation evenings 
 - Regular podcasts through Vox markets 

All published information for shareholders is also available on the 
Company website, including copies of interim reports, circulars and 
announcements. 

The  Company  also  maintains  a  dedicated  e-mail  address  for 
investors to communicate with the business:  
investorenquiries@devclever.co.uk 

3 

Take into account wider 
stakeholder  and  social 
responsibilities and their 
implications 
long-
term success 

for 

The  Group’s  key  stakeholders  are  its  shareholders  (see  “Seek  to 
understand and meet shareholder needs and expectations” above), 
employees, customers and suppliers.  The Group’s focus on careers 
education and the promotion of life-long learning ensures its long-
term success is directly linked with a wider social purpose.   

Employees:  The Group’s employees are provided with quarterly 
updates that provide both a business update and the opportunity 
to celebrate success and ask questions of the management team.  
Informal meet and greet sessions are held with the Non-Executive 
Directors,  who  also  attend  company-wide  social  events.    The 
executive team have an open-door policy.  Health and Safety are an 
integral part of the culture with appointed representatives.  People 
and Health and Safety are the standing first agenda items on Board 
meeting agendas. 

is  founded  on  the  collaborative 
Customers:  The  business 
commercial partnerships that provide its products with access  to 
their  markets.      Regular  meetings  are  held  with  client  teams  to 
understand  their  and  their  clients’  business  needs.    Directors 
regularly attend customer events / roadshows to jointly promote 
and receive feedback on product offerings. 

  The 

largest  suppliers  are  for  hosting  services, 
Suppliers: 
professional services and temporary resources.  The Company has 
a small and trusted supplier base with a good understanding of the 
Group’s needs.  Supplier payment terms are honoured. 
The Board is responsible for the Group’s system of internal controls 
and risk management and for reviewing its effectiveness.  The Audit 
Committee  regularly  reviews  the  effectiveness  of  the  Group's 

19 

4 

Embed  effective 
management, 
considering 

risk 

both 

 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

and 
opportunities 
threats,  throughout  the 
organisation 

systems  of  internal  financial  control  and  risk  management. 
Although no system of internal control  can completely eliminate 
the risk of failure to achieve business objectives or provide absolute 
assurance  against  material  misstatement  or  loss,  the  Group’s 
controls  are  designed  to  provide  reasonable  assurance  over  the 
reliability of financial information and the Group’s assets. 

Key controls: 
 - The Executive Directors have a close involvement with the day to 
day operations and with the involvement of staff, identify business 
risks and monitor controls. 
 -  Routine  financial reporting is undertaken based on the  Budget 
approved by the Board.  Monthly financial results are reported with 
analysis of variances against expectations. 
 -  The  corporate  risk  register  has  been  created  by  the  Executive 
Directors and is reviewed by the Board on a quarterly basis.  The 
register considers the impact, probability, controls in place and any 
mitigating factors to be considered for each risk. 
 -  Staff  may  contact  Chantal  Forrest,  in  confidence,  under  the 
Company's  whistleblowing  policy  to  raise  genuine  concerns  of 
possible improprieties in financial reporting or other matters. 

The  Group’s  principal  risks  and  uncertainties  are  set  out  in  the 
Strategic Report on pages 10 to 12. 

There is currently no internal audit function as the Board and Audit 
Committee  considers  that  given  the  Group’s  current  stage  of 
development,  it  is  not  necessary.    This  will  be  reviewed  by  the 
Board as the Group evolves. 

Maintain an effective management framework 

5  Maintain the board as a 

well-functioning, 
balanced  team  led  by 
the chair 

is  responsible  to  shareholders  for  the  proper 
The  Board 
management  of  the  Group. 
  A  statement  of  Directors’ 
responsibilities  is  set  out  on  page  35  and  the  interests  and 
experience of the Board are set out on pages 13 to 15.  The Non-
Executive Directors have a particular responsibility to ensure that 
the  strategies  proposed  by  the  Executive  Directors  are  fully 
considered. 

The Board comprises the Executive Chairman and CEO, one other 
Executive Director and two Non-Executive Directors who are both 
considered to be independent. 

The  Board  holds  regular  meetings  and 
is  responsible  for 
formulating,  reviewing  and  approving  the  Group’s  strategy, 
budgets  and  corporate  actions  and  overseeing  the  Group’s 
progress towards its goals.  Each year, the Non-Executive Directors 
are  required  to  attend  10  to  12  Board  meetings,  9  to  10  Board 
Committee meetings and 2 full day strategy sessions, which helps 
to shape the Group’s strategy for the coming year and beyond. 

20 

 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

The  Board  has  established  the  Audit  and  Remuneration 
Committees with clearly defined terms of reference which are set 
by the Board.  The role, work and members of the committees are 
outlined on page 17.   

Meetings of the Board and its committees held during the year and 
the attendance of the Directors are summarised above. 

The  Board  has  a  schedule  of  regular  business,  financial  and 
operational matters and each Board committee has a schedule of 
work to ensure all areas for which the Board has responsibility are 
addressed  and  reviewed  during  the  course  of  the  year.    The 
Company  Secretary  compiles  the  Board  and  committee  papers 
which  are  circulated  to  the  Directors  prior  to  meetings.    The 
Company Secretary provides minutes for each meeting and every 
Director is aware of the right to have any concerns minuted and to 
seek 
independent  advice  at  the  group’s  expense  where 
appropriate. 

Ensure 
that  between 
them the Directors have 
the  necessary  up-to-
date  experience,  skills 
and capabilities 

Directors duties are expected to require a time commitment of up 
to two days each month. 
The Non-Executive Directors have finance, media, technology, legal 
and  corporate  governance  business  expertise.    The  executive 
leadership team includes two members of the Board, the Chairman 
and  CEO  who  has  a  media  and  technology  background  and  the 
Finance Director, who has a finance background in the retail sector. 

and 

board 
Evaluate 
performance  based  on 
relevant 
clear 
objectives, 
seeking 
continuous 
improvement 

8 

Promote  a  corporate 
culture  that is based on 
and 
ethical 
behaviours 

values 

The  Directors  demonstrate  a  commitment  to  on-going  personal 
development, learning and enhancing their understanding of the 
digital sector. 

Relevant  experience  is  detailed  more  fully  in  the  Board  and 
Governance section and Director biographies. 
At  present  this  aspect  of  the  Code  is  not  complied  with  as  the 
Directors consider that the Company and Board are  not yet of a 
sufficient size or suitably developed for a full Board evaluation to 
make  commercial  and  practical  sense,  given  the  stage  of  the 
Company's  development.    In  the  frequent  Board  meetings  and 
conference calls, Directors can discuss any areas where they feel a 
change  would  benefit  the  Company  and  the  Company's  advisers 
remain on hand to deliver impartial advice.  The Board will keep this 
under review as the Company develops. 

The Board has elected not to have a Nomination Committee.  The 
Board itself deals with matters such as including the balance of the 
Board and succession planning. 
The Board considers it acts in a professional manner at all times and 
imparts  that  corporate  culture  throughout  the  Group.    It  also 
considers that at all times it promotes ethical values and behaviour 
to  its  employees.  The  Group  has  established  policies  relating  to 

21 

6 

7 

 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

governance 
9  Maintain 
structures 
and 
processes that are fit for 
purpose  and  support 
good 
decision-making 
by the board 

anti-bribery  and  corruption,  use  of  drugs  and  alcohol  and  share 
dealing. 
Within the policy framework, management operate an "open door" 
policy and are available to staff to discuss any issues or concerns 
they may have.  Regular business updates are undertaken with staff 
and an open two-way dialogue  is held.  The  Board listens to  the 
views of its staff and ensures these are taken into consideration in 
the ethical delivery of the Company’s business objectives.  
In support of the information set out regarding the Board and its 
committees  referred  to  under  “maintain  the  Board  as  a    well-
functioning,  balanced  team  led  by  the  Chair”  and  “ensure  that 
between  them  the  Directors  have  the  necessary  up-to-date 
experience, skills and capabilities”:  

Remuneration Committee 
The  Remuneration  Committee  is  currently  chaired  by  Chantal 
Forrest  and  consists  of  two  Non-Executive  Directors. 
  The 
Committee is expected to meet no fewer than two times each year.  
Executive  Directors  may  attend  meetings  at  the  Committee’s 
invitation. 

The Remuneration Committee is responsible for determining and 
agreeing with the Board the broad policy for the remuneration and 
employment  terms  of  the  Executive  Directors,  and  other  senior 
executives,  and  in  consultation  with  the  Executive  Chairman  for 
determining the remuneration packages of the Executive Directors 
and  such  other  members  of  the  executive  management  of  the 
Group  as  it  is  designated  to  consider.    The  Committee  is  also 
responsible for the review of and making recommendations to the 
Board  in  connection  with  share  option  plans,  for  designing 
performance  related  pay  schemes  and  determining  their 
associated targets and for the  oversight of the  employee benefit 
structures  across  the  Group.    The  Chair  of  the  Remuneration 
Committee  is  also  responsible  for  the  approval  of  the  CEO’s 
expenses. 

The  remuneration of Non-Executive  Directors is a matter for the 
Board.  No Director may be involved in any decision as to their own 
remuneration.    The  Remuneration  Committee  report  includes  a 
summary  of  the  remuneration  policy  and  the  Annual  Report  on 
Remuneration.  

Audit Committee 

The Audit Committee is chaired by David Ivy and consists of the two 
Non-Executive Directors.  The Audit Committee meets formally not 
less  than  two  times  every  year  and  otherwise  as  required.    The 
external  auditors  are  invited  to  attend  meetings  during  the  year 
and the Chief Executive Officer and Chief Financial Officer attend 
by invitation. 

22 

 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

The Committee assists the Board in meeting its responsibilities in 
respect of corporate governance, external financial reporting and 
internal  controls  including  amongst  other  things  reviewing  the 
Group’s annual financial statements, reviewing and monitoring the 
extent  of  the  non-audit  services  undertaken  by  the  external 
auditors,  advising  on  the  appointment  of  external  auditors  and 
reviewing the effectiveness of the Group’s internal controls and risk 
management systems. 

In fulfilment of the objectives the Committee: 
 -  Reviews  the  Group’s  Financial  statements  and  finance  related 
announcements  including  compliance  with  statutory  and  listing 
requirements.   
 -  Considers  whether  these  statements  and  announcements 
provide  a  fair,  balanced  and  understandable  view  of the  group’s 
strategy  and  performance,  and  the  associated  risks.    Further 
consideration of these matters is also provided by the Board as a 
whole 
-  Considers  the  appropriateness  of  accounting  policies  and 
significant  accounting  judgements  and  the  disclosure  of  these  in 
the financial statements 
 - Reviews the effectiveness of financial controls and systems.  The 
Group does not have an internal audit function and the Committee 
continues to be of the view that the Group is not yet of a size and 
complexity to warrant the establishment of such a function and 
 - Oversees the relationship with and performance of the external 
auditors 

The Board will continue to review governance structures on an on-
going basis as the business evolves. 

10  Communicate  how  the 
is  governed 
company 
is  performing  by 
and 
maintaining  a  dialogue 
with  shareholders  and 
other 
relevant 
stakeholders 

Communication with shareholders are set out above under “Seek 
to  understand  and  meet  shareholder  needs  and  expectations”.  
Meetings with analysts and shareholders  are planned to be  held 
following  the  release  of  the  full  year  results  and  interim  results 
going forward.  These will be undertaken by the CEO and Finance 
Director.  There is an opportunity at the annual general meeting for 
individual shareholders to raise general business matters.  Notice 
of  the  annual  general  meeting  is  provided  at  least  21  days  in 
advance of the meeting being held. 

Communications  with  other  relevant  stakeholders  are  set  out 
above  under  “take  into  accounts  wider  stakeholder  and  social 
responsibilities and their implications for long-term success”.  The 
Group’s website contains information considered to be of interest 
to new and existing investors.  In addition, the Group has employed 
the services of its joint brokers, Pello Capital and Novum Securities 
Limited,  and  a  PR  agency,  PHA,  providing  an  additional  contact 
avenue for investors. 

23 

 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Corporate Social Responsibility 

The Group aims to operate ethically and be socially responsible in its actions.  Below are a number of 
the approaches through which this is achieved. 

Business Conduct, Ethics and Anti-Corruption 

It is the Group's policy to conduct it business in an honest and transparent way without the use of 
corrupt practices or acts of bribery to obtain an unfair advantage.   The Group has a zero-tolerance 
approach to bribery and corruption.  On 21st January 2019, the Group adopted an Anti-Bribery and 
Corruption Policy, which was provided to all staff at the time and is given to all new starters.  Any 
breach of this policy results in disciplinary action which may include dismissal. 

Social, Community and Human Rights Matters 

The Company operates a gender diverse business and ensures that employment practices take into 
account the necessary diversity requirements and compliance with all employment laws.  The Board 
has experience in dealing with such issues and sufficient training and qualifications to ensure they 
meet all requirements. 

Relationships with Employees 

The Group encourages an environment of openness and debate and welcomes feedback from within.  
All employees are co-located within the offices in Tamworth, including the Executive Directors and 
senior management team.  There are regular full team meetings where employees are kept up to date 
with developments within the business.  This forum is also used to inform employees of the Group's 
performance at appropriate times.   

The  Group  has  established  employment  policies  which  are  compliant  with  current  legislation  and 
codes of practice.  The Group is an equal opportunities employer. 

Payment of suppliers 

The Group's policy is to pay suppliers in accordance with the relevant contractual terms between the 
Group and the supplier.  Where no specific terms are agreed, the Group's standard policy is 30 days. 

Carbon emissions 

The  Group  has,  as  yet,  minimal  greenhouse  gas  emissions  to  report  from  the  operations  of  the 
Company  and  its  subsidiaries  and  does  not  have  responsibility  for  any  other  emission  producing 
sources under the Companies Act 2006 (Strategic Report and Directors’ Report) Regulations 2014. 

Approved on behalf of the Board of Directors on 27 February 2020 

Chris Jeffries 
Chairman & Chief Executive Officer 

24 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Directors’ Remuneration Report 

On behalf of the Board, I am pleased to present the Directors’ Remuneration Report for the year ended 
31 October 2019, prepared in accordance with The Large and Medium-sized Companies and Groups 
(Accounts  and  Reports)  (Amendment)  Regulations  2013  and  the  Companies  Act  2006.    Where 
information set out below has been audited it is indicated as such. 

We are required to seek shareholder approval of the Directors’ remuneration policy in this year and 
at least every third year thereafter.  Any changes to the remuneration policy will require shareholder 
approval.  An ordinary resolution to approve the Directors’ remuneration policy will be put to a binding 
shareholder vote at the Company’s forthcoming Annual General Meeting (AGM), at the Company’s 
offices, on 26 March 2020 at 11:00 A.M.  A binding vote means that if it is not successful, the Board 
will  be  obliged  to  revise  the  policy  and  seek  further  shareholder  approval  at  a  general  meeting 
specially convened for that purpose. 

At the AGM, shareholders will also be asked to consider an advisory resolution on the contents of the 
Directors’ Remuneration Report.  An advisory resolution is a non-binding resolution.   

Directors’ remuneration policy 

In setting the policy, the Board has taken the following into account: 

- 

- 

The need to attract, retain and motivate individuals of a calibre who will ensure successful 
leadership and management of the Group; 
The Group's general aim of seeking to reward all employees fairly, according to the nature 
of their role and their performance; 

-  Remuneration packages offered by similar companies within the same sector; 
- 

The need to align the interests of shareholders with the long-term growth of the Group; 
and 
The need to be flexible and adjust with operational changes throughout the term of this 
policy. 

- 

Consideration of shareholder views 

The  Remuneration  Committee  considers  shareholder  feedback  received  and  guidance  from 
shareholder  bodies.  This  feedback,  plus  any  additional  feedback  received  from  time  to  time,  is 
considered as part of the Company’s periodic reviews of its policy on remuneration. 

Policy on payment for loss of office  

Payment for loss of office would be determined by the Remuneration Committee, taking into account 
contractual obligations. 

Remuneration Components 

The  Executive  Directors currently receive  an amount  of  remuneration  made  up of base  pay  and a 
company  pension  contribution.    The  Executive  Chairman  and  CEO  also  receives  a  company  car 
allowance.  The Non-Executive Directors receive an amount of fixed pay made up of base fees only.  
No pay increase awards were made in the year. 

The proposed remuneration policy of the Group is outlined below. 

25 

 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Future Policy Table 

Element 

Purpose 

Policy 

Operation 

Executive Directors 
Base fees 

To  award  for 
services 
provided 

Pension 

To  award  for 
services 
provided 

Benefits 

Annual 
bonus 

To  award  for 
services 
provided 

Alignment 
with 
shareholder 
returns 

Share 
options 

Alignment 
with 
shareholder 
returns 

Non-Executive Directors 
Base fees 

To  award  for 
services 
provided 

Opportunity 
and 
performance 
conditions 

Individual 
performance 

Paid monthly 
in  cash  and 
be 
will 
reviewable 
annually 

N/A 

Paid monthly 
in  cash  and 
will 
be 
reviewable 
annually 

Paid monthly 
in  cash  and 
be 
will 
reviewable 
annually 
Paid annually 
in arrears 

The  remuneration  of  Directors  is 
based  on  comparison  with  similar 
in  other  companies  of  a 
roles 
sector  and 
size  and 
similar 
Company 
individual 
and 
performance.  Inflationary rises are 
normally  aligned  with  those  of 
other employees. 
Executive  Directors'  pensions  are 
aligned  with  those  of  the  other 
employees  of  the  Group. 
  The 
Group  offers  a  workplace  pension 
arrangement through The People's 
Pension  Scheme,  provided  by 
B&CE. 
Benefit 
include 
company  cars,  company  mobile 
telephones and health insurance 

packages 

to 

A short-term annual bonus scheme 
is  under  review.    The  proposed 
scheme is to be performance based 
and  will  be  dependent  upon  both 
the  individual  and  the  Company 
achieving  agreed  trading  results 
and milestones 

Not awarded 

N/A 

N/A 

Maximum 
opportunity 
of  40%  of 
base 
pay 
with a target 
of  20%  for 
threshold 
performance 
N/A 

N/A 

Paid monthly 
and 
reviewable 
annually. 

on 

Board 

determines 

The 
the 
remuneration  of  Non-Executive 
Directors 
the 
based 
recommendations of the Chairman 
and 
other 
comparison  with 
companies  of  a  similar  size  and 
sector.  There  is  no  element  of 
remuneration for performance. 

26 

 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Pension 
Benefits 
Annual 
bonus 
Share 
options 

N/A 
N/A 
N/A 

N/A 

Notes to the future policy table 

N/A 
N/A 
N/A 

N/A 

N/A 
N/A 
N/A 

N/A 

The Directors shall be paid by the Group all travelling, hotel and other expenses as they may incur in 
attending meetings of the Directors or general meetings or otherwise in connection with the discharge 
of their duties. 

Policy for new appointments 

Base salary levels will consider market data for the relevant role, internal relativities, the individual's 
experience and their current base salary. Where an individual is recruited at below market norms, 
they may be re-aligned over time (e.g. two to three years), subject to performance in the role. Benefits 
will generally be in accordance with the approved policy. 

For  external  and  internal  appointments,  the  Board  may  agree  that  the  Group  will  meet  certain 
relocation and/or incidental· expenses as appropriate. 

Directors’ remuneration (audited) 

Details of Directors' remuneration during the periods ended 31 October 2019 and 31 October 2018 
are as follows: 

Director 

Salary and 
fees 

Taxable 
benefits 

Bonus 

£ 

£ 

Executive Directors: 
CM Jeffries 
NAR Ydlibi 
Non-Executive Directors 
CB Forrest 
DR Ivy 

80,000 
65,000 

15,000 
15,000 
175,000 

9,000 
- 

- 
- 
9,000 

£ 

- 
- 

- 
- 
- 

Director 

Salary and 
fees 

Taxable 
benefits 

Bonus 

CM Jeffries (1) 
NAR Ydlibi (2) 

40,000 
35,389 
75,389 

8,888 
- 
8,888 

- 
- 
- 

Pension 
related 
benefits 
£ 

1,095 
1,095 

- 
- 
2,190 

Pension 
related 
benefits 
403 
421 
824 

Consultancy 
fees 

£ 

- 
- 

- 
- 
- 

2019 
Total 

£ 

90,095 
66,095 

15,000 
15,000 
186,190 

Consultancy 
fees 

2018 
Total 

- 
- 
- 

49,291 
35,810 
85,101 

(1)  CM Jeffries emoluments from 1 May 2018 to 31 October 2018 
(2)  NAR Ydlibi emoluments from date of appointment as Director of Dev Clever Limited on 16 

April 2018 to 31 October 2018 

27 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Statement of Directors' shareholding and share interests (audited) 

The Directors who held office at 31 October 2019 and who had beneficial interests in the Ordinary 
Shares of the Company are summarised as follows: 

Director 
CM Jeffries 
NAR Ydlibi 

Position 
Executive Chairman and Chief Executive Officer 
Executive Director and Chief Financial Officer 

Details of these beneficial interests can be found in the Board and Governance Report. 

Service Agreements and Letters of Appointment 

The  service  contracts  with  Chris  Jeffries  and  Nick  Ydlibi  are  on  a  continuous  basis,  subject  to 
termination provisions, and are subject to termination upon 12 months' and 6 months' notice, given 
by either party, respectively.  The appointments of Chantal Forrest and David Ivy are on a continuous 
basis, subject to termination provisions, and are subject to termination upon 3 months' notice given 
by either party. 

Copies of the service agreements and letters of appointment will be available for review at the Annual 
General Meeting on 26 March 2020 and on request from the Company Secretary, NAR Ydlibi. 

Terms of appointment 

The services of the Directors, provided under the terms of agreement with the Group are dated as 
follows: 

Director 

CM Jeffries 
NAR Ydlibi 
CB Forrest 
DR Ivy 

Year of 
appointment 
2018 
2018 
2019 
2019 

Number of years 
completed 
1 
1 
¾ 
¾ 

Date of current 
engagement letter 
26 September 2018 
26 September 2018 
4 January 2019 
4 January 2019 

The Company’s articles of association require Directors to retire from office at the third annual general 
meeting after the annual general meeting or general meeting at which they were appointed or last 
reappointed.  However, in compliance with best practice, all Directors will be submitted for re-election 
at annual intervals. 

Payments made to former Directors and payments for loss of office during the year  

There  were  no  payments  for  loss  of  office  made  during  the  year  and  no  payments  to  any  former 
Director of the Company. 

Consideration of employment conditions elsewhere in the Group  

The Committee has not consulted with employees about executive pay but considers that the current 
remuneration of Executive Directors is consistent with pay and employment benefits across the wider 
Group.  

28 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

UK 10-year performance graph 

The Directors have considered the requirement for a UK 10-year performance graph comparing the 
Company’s  Total  Shareholder  Return  with  that  of  a  comparable  indicator.    The  Directors  do  not 
currently consider that including the graph will be meaningful as the Company has only been listed 
since  January  2019,  is  not  paying  dividends  and  is  currently  incurring  losses  as  it  gains  scale.    In 
addition, the remuneration of Directors is not currently linked to performance and the Directors do 
not consider the inclusion of this graph to be useful to shareholders as the current time.  The Directors 
will review the inclusion of this table for future reports. 

Relative importance of spend on pay 

The Directors have considered the requirement to present information on the relative importance of 
spend on pay compared to shareholder dividends paid.  Given that the Company does not currently 
pay dividends we have not considered it necessary to include such information.  

Approved on behalf of the Board of Directors on 27 February 2020 

CB Forrest 
Chair of remuneration committee 

29 

 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Audit Committee Report 

The Audit Committee comprises the two Non-Executive Directors (Chantal Forrest and David Ivy).  It 
was established on 21 January 2019 and has met five times during the year, approving the interim 
financial statements at its meeting in July 2019.   The  Committee oversees the  Company’s internal 
controls and financial reporting and provides a formal reporting link with the external auditors.  The 
ultimate responsibility for approving the annual report and accounts and interim financial statement 
remains with the Board.  The Chief Financial Officer and the external auditors attend meetings of the 
Audit  Committee  by  invitation.    The  Committee  may  hold  separate  meetings  with  the  auditors, 
without management present, as required. 

Significant Accounting Issues 

Revenue recognition 

The Audit Committee has reviewed the Group's revenue recognition policy following the adoption of 
IFRS 15 in the  current accounting period and has agreed the  following treatments for the  Group's 
three separate and distinct transaction streams:  

Commercial development activity 
Commercial development activity is  undertaken on behalf of clients towards a client defined goal.  
Such agreements are individually evaluated to determine if revenue is recognised at a point in time or 
over  time  based  on  the  delivery  of  contractual  milestones  that  are  aligned  to  the  satisfaction  of 
performance obligations within the underlying contract / project brief.   

Software licence fees and subscriptions 
Revenue is recognised when the client has obtained control of the licence and the ability to use and 
obtain substantially all the benefits from it.  The client obtains control when a contract is agreed, the 
licence delivered, and the client has the right to use it. 

Support, maintenance and hosting contracts 
Revenue  is  recognised  in  accordance  with  the  performance  obligations  contained  within  the 
associated support, maintenance and hosting agreement.  Revenue is typically recognised based on 
time  elapsed and thus rateably over  the  term of the  agreement.  Under our standardised support 
agreement, our performance obligation is to stand ready to provide technical product support and 
unspecified updates, upgrades and enhancements on a when-and-if-available basis.  Our customers 
simultaneously receive and consume the benefit of these support services as we perform. 

The basis for preparing the consolidated accounts 

The Audit Committee has deemed that the acquisition of DevClever Limited by Dev Clever Holdings, 
in a share for share exchange of the entire share capital of both entities, is indicative of DevClever 
Limited being the accounting acquiror.  The Committee has also concluded that, as Dev Clever 
Holdings has no other assets or liabilities other than its holding in DevClever Limited, it does not 
satisfy the definition of a business.  As a result, it has concluded that the acquisition does not meet 
the definition of a business combination under IFRS 3 and approved the production of consolidated 
accounts through the application of the reverse acquisition methodology, without the need for 
recognising goodwill.  Under this treatment, the consolidated financial statements have been 
prepared as a continuation of the financial statements of DevClever Limited, the opening net assets 
of DevClever Limited have been recognised at book value and a merger reserve has been established 

30 

 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

to write down the nominal value of equity in Dev Clever Holdings, at the time of the acquisition, to 
the nominal value of the share capital in DevClever Limited. 

Capitalisation of staff time spent creating the Group's proprietary software platforms 

The Group has a dedicated team of software developers, virtual reality artists and designers who have 
created a range  of software  products that will underpin future revenue  generation for the  Group.  
These  include  the  Group's  careers  platforms  Launchyourcareer.com  and  VICTAR  VR,  the  Engage 
gamification solution and the Group's virtual reality gaming experiences, Vanguard and Easter Squad.  
Where  the  conditions  of  IAS  38  are  met,  the  Group  capitalises  the  internal  and  external  costs  of 
development as intangible assets.  An impairment review was undertaken at the balance sheet date.  
As part of its assessment,  the  Board  considered its decision to accelerate  the  development of the 
Launchyourcareer.com careers platform and supporting VICTAR VR virtual reality careers experience 
to prepare them for launch in North America commencing April 2020.   As a result, the Directors took 
the decision to defer further development of its virtual reality gaming experiences.  As future revenues 
from  the  gaming experiences  are  uncertain,  the  Directors  fully  impaired  the  carrying  value  of  the 
gaming experiences and recognised an impairment charge of £174,085 in cost of sales. 

Internal Audit 

The Group does not have an internal audit function as this is not considered appropriate given the 
scale of the Group's operations.  

Internal Controls 

The  Board  has  overall  responsibility  for  the  Group's  system  of  internal  financial  control  and  for 
reviewing its effectiveness.  The purpose of the system of internal control is to manage rather than 
eliminate the risk of failure to achieve business objectives and can only provide reasonable, but not 
absolute, assurance against misstatement or loss.  Since its establishment on 21st January 2019, the 
Audit Committee has kept the effectiveness of the Company's internal controls and risk management 
systems under review.  The Chief Financial Officer is the executive within the Group responsible for 
day-to-day financial management of the Group's affairs and its internal accounting.  

External Auditors 

The  Audit Committee monitors the  independence and effectiveness of PKF  Littlejohn,  the  Group's 
external auditors, on an on-going basis and is satisfied in both respects.   PKF's fees in the year in 
respect of audit services were £34,000, (2018: £nil) and in respect of non-audit services were £24,437 
(2018: £35,000) as detailed in note 5.  PKF Littlejohn  have signified their willingness to continue in 
office and a resolution to reappoint PKF Littlejohn as auditor to the Group will be proposed at the 
AGM. 

Approved on behalf of the Board of Directors on 27 February 2020 

David Ivy 
Chair of the Audit Committee 

31 

 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Directors’ Report 

The Directors present their report and audited financial statements for the year ended 31 October 
2019. 

Results and dividends 

The loss for the year after taxation amounted to £1,035k (2018: £498k).  No dividends were paid during 
the year (2018 £25k).  The Directors do not propose a dividend in respect of the year ended 31 October 
2019. 

Earnings per share 

Loss per share in the period from continuing operations was 0.29p (2018: loss 0.20p) and diluted loss 
per share from continuing operations in the period was 0.29p (2018: loss 0.20p). 

Underlying  loss  per  share  was  0.23p  (2018:  loss  0.14p)  after  adjusting  for  the  one  of  expenses 
associated with the IPO. 

Directors 

Details of the Directors who served during the year and their interests are outlined in the Board and 
Governance Report on pages 13 to 24.  During the year under review, the Company purchased and 
maintained  Directors' and officers' liability insurance  for its  Directors and officers as permitted by 
section 233 of the Companies Act 2006. 

Substantial shareholdings 

As at 31 October 2019 

Ordinary shares 

Percentage of share 
capital 

CM Jeffries 
Global Prime Partners LTD 
The Bank of New York (Nominees) Limited 
JIM Nominees Limited 
James Capel (Nominees) Limited 

250,000,000 
30,541,300 
19,345,000 
18,249,474 
11,644,687 

64.37% 
7.86% 
4.98% 
4.70% 
3.00% 

As at 20 February 2020 

Ordinary shares 

Percentage of share 
capital 

CM Jeffries 
C Akers 
Seguro Nominees Limited 
James Capel (Nominees) Limited 
Global Prime Partners LTD 
ABN Amro Bank NV 
JIM Nominees Limited 

200,0000,000 
30,900,000 
18,800,000 
18,144,993 
15,040,900 
13,554,218 
13,331,736 

46.28% 
7.15% 
4.35% 
4.20% 
3.48% 
3.14% 
3.08% 

32 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Controlling shareholder 

CM Jeffries, the Chief Executive Officer, was the controlling shareholder of the Company through his 
direct holding of 64.37 per cent of the Ordinary share capital of the Company.  CM Jeffries ceased 
being  the  controlling  shareholder  in  the  Company  following  his  disposal  of  50,000,000  shares  in 
January  2020.    As  at  the  date  of  signing  the  financial  statements,  the  Directors  believe  that  the 
Company no longer has a controlling shareholder. 

Transactions with Directors 

Transactions with Directors are disclosed within note 23 of the financial statements. 

Corporate Governance 

The governance report is contained within the Board and Governance Report on pages 13 to 24 of this 
annual report and accounts.  The corporate governance report forms part of this Directors’ Report 
and is incorporated into it by cross reference. 

Post balance sheet events 

On 21 January 2020 the Group issued 43,785,107 new ordinary shares of 1p at par value, raising net 
proceeds of £350k through a placing and subscription.   

On  31st  January  2020  the  controlling  shareholder,  Christopher  Jeffries,  sold  50,000,000  ordinary 
shares of 1p each that he held in the capital of the Company to third party purchasers procured by its 
broker, Novum Securities Limited, at 1p per share (“Sale”). On completion of the Sale, Christopher 
Jeffries’  holding  reduced  to  200,000,000  ordinary  shares,  representing  46.28  per  cent  of  the 
Company’s issued share capital.   

At  the  same  time  as  reducing  his  holding  in  the  Company,  Christopher  Jeffries  and  the  Company 
entered into a convertible loan note agreement, pursuant to which the net proceeds of his share sale, 
amounting to £400k after tax, costs and commission, were provided to the Company as subscription 
amount for convertible loan notes.  The loan notes are convertible into ordinary shares of 1p each at 
Christopher  Jeffries’  option,  at  any  time,  subject  to,  among  other  things,  the  Company  not  being 
required to publish a prospectus in connection with the issue of shares on conversion of the notes and 
no obligations under Rule 9 of the City Code on Takeovers and Mergers being triggered by such an 
issue of shares. Unless previously repaid or converted, the loan notes will be redeemed at par by the 
Company on their fifth anniversary.  The Notes bear a zero coupon. 

Going Concern 

The Directors, having made due and careful enquiry, are of the opinion that the Group has adequate 
working capital to meet its obligations over the next 12 months. The Directors therefore have made 
an informed judgement, at the time of approving the financial statements, that there is a reasonable 
expectation  that  the  Group  has  adequate  resources  to  continue  in  operational  existence  for  the 
foreseeable future. As a result, the Directors have adopted the going concern basis of accounting in 
the preparation of the annual financial statements. 

Political donations and political expenditure 

The Group did not make any political donations or expenditure. 

33 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Financial Instruments 

Details  of  the  use  of  financial  instruments  by  the  Group  are  contained  in  note  19  of  the  financial 
statements. 

Provision of information to auditor 

So far as each of the Directors is aware at the time this report is approved: 

- 
- 

there is no relevant audit information of which the Group's auditor is unaware; and 
the  Directors  have  taken  all  steps  that  they  ought  to  have  taken  to  make  themselves 
aware of any relevant audit information and to establish that the Group's auditor is aware 
of that information. 

Auditors 

The auditors, PKF Littlejohn LLP have indicated their willingness to continue in office, and a resolution 
that they be re appointed will be proposed at the annual general meeting. 

Approved on behalf of the Board of Directors on 27 February 2020 

NAR Ydlibi 
Chief Financial Officer 

34 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Directors’ Responsibilities Statement 

The  Directors  are  responsible  for  preparing  the  Annual  Report  and  the  financial  statements  in 
accordance with applicable law and regulations. 

Company law requires the Directors to prepare financial statements for each financial year. Under 
that  law  the  Directors  have  prepared  the  financial  statements  in  accordance  with  International 
Financial Reporting Standards (IFRSs)  as adopted by  the  European Union. Under company law  the 
Directors must not approve the financial statements unless they are satisfied that they give a true and 
fair view of the state of affairs of the Group and Company and of the profit and loss of the Group for 
that period.  In preparing these financial statements, International Accounting Standard  1 requires 
that the Directors are required to: 

- 
- 

- 

Properly select and apply suitable accounting policies; 
Present information, including accounting policies, in a manner that  provides  relevant, 
reliable, comparable and understandable information; 
Provide additional disclosures when compliance with the specific requirements in IFRSs 
are insufficient to enable users to understand the impact of particular transactions, other 
events and conditions on the entity's financial position and financial performance; and 
-  Make an assessment of the Group and Company's ability to continue as a going concern. 
The Directors are responsible for keeping adequate accounting records that are sufficient to show and 
explain the Company's transactions and disclose with reasonable accuracy at any time the financial 
position of the Company and enable them to ensure that the financial statements comply with the 
Companies Act 2006. They are also responsible for safeguarding the assets of the Company and hence 
for taking reasonable steps for the prevention and detection of fraud and other irregularities. 

Website publication 
The Directors are responsible for ensuring the annual report and the financial statements are made 
available on a website. Financial statements are published on the Group and Company's website in 
accordance with legislation in the United Kingdom governing the preparation and dissemination of 
financial  statements,  which  may  vary  from  legislation  in  other  jurisdictions.  The  maintenance  and 
integrity of the  Group and  Company's website  is the  responsibility of the  Directors. The  Directors' 
responsibility also extends to the on-going integrity of the financial statements contained therein. 

Directors' responsibilities pursuant to DTR4 (Disclosure and Transparency Rules) 
The Directors confirm to the best of their knowledge: 

- 

- 

The  Group and  Company financial statements have  been prepared in accordance  with 
lFRSs as adopted by the European Union and Article 4 of the  IAS Regulation and give a 
true  and fair view of the  assets, liabilities, financial position and profit and loss of the 
group and company; and 
The  annual  report  includes  a  fair  review  of  the  development  and  performance  of  the 
business and financial position of the Group and Company together with a description of 
the principal risks and uncertainties. 

Approved on behalf of the Board of Directors on 27 February 2020 

NAR Ydlibi 
Chief Financial Officer 

35 

 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Independent auditor’s report to the members of DEV CLEVER HOLDINGS PLC. 

Opinion  

We have audited the financial statements of DevClever Holdings Plc (the ‘parent company’) and its 
subsidiary  (the  ‘group’)  for  the  year  ended  31  October  2019  which  comprise  the  Consolidated 
Statement of Comprehensive Income,  the Consolidated and Parent Company Statements of Financial 
Position, the Consolidated and Parent Company Statements of Changes in Equity, the Consolidated 
and Parent Company Statements of Cash Flows  and  notes  to the financial statements, including a 
summary of significant accounting policies. The financial reporting framework that has been applied 
in  their  preparation  is  applicable  law  and  International  Financial  Reporting  Standards  (IFRSs)  as 
adopted by the European Union and as regards the parent company financial statements, as applied 
in accordance with the provisions of the Companies Act 2006.  
In our opinion:  

• 

• 

• 

• 

the financial statements give a true and fair view of the state of the group’s and of the parent 
company’s affairs as at 31 October 2019 and of the group’s and parent company’s loss for the 
year then ended;  
the  group  financial  statements  have  been  properly  prepared  in  accordance  with  IFRSs  as 
adopted by the European Union;  
the parent company financial statements have been properly prepared in accordance with 
IFRSs as adopted by the European Union and as applied in accordance with the provisions of 
the Companies Act 2006; and  
the  financial  statements  have  been  prepared  in  accordance  with  the  requirements  of  the 
Companies  Act  2006;  and,  as  regards  the  group  financial  statements,  Article  4  of  the  IAS 
Regulation.  

Basis for opinion  

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and 
applicable  law.  Our  responsibilities  under  those  standards  are  further  described  in  the  Auditor’s 
responsibilities for the audit of the financial statements section of our report. We are independent of 
the group and parent company in accordance with the ethical requirements that are relevant to our 
audit of the financial statements in the UK, including the FRC’s Ethical Standard as applied to listed 
public interest entities, and we have fulfilled our other ethical responsibilities in accordance with these 
requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to 
provide a basis for our opinion.  

Conclusions relating to going concern  

We have nothing to report in respect of the following matters in relation to which the ISAs (UK) require 
us to report to you where:  

• 

• 

the directors’ use of the going concern basis of accounting in the preparation of the financial 
statements is not appropriate; or  
the  directors  have  not  disclosed  in  the  financial  statements  any  identified  material 
uncertainties that may cast significant doubt about the company’s ability to continue to adopt 
the going concern basis of accounting for a period of at least twelve months from the date 
when the financial statements are authorised for issue. 

36 

 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Our application of materiality  

The  scope  of  our  audit  was  influenced  by  our  application  of  materiality.  The  quantitative  and 
qualitative  thresholds for materiality determine  the  scope  of our audit and the  nature, timing and 
extent of our audit procedures. 

Materiality for the group financial statements was set at £29,000. This was calculated based on 4% of 
the  net  assets.  Using  our  professional  judgement,  we  have  determined  this  to  be  the  principal 
benchmark  within  the  financial  statements  as  it  will  be  most  relevant  to  members  of  the  parent 
company in assessing the Group operations as it is associated with the development costs that the 
entity has been capitalising given the early stage of the company. 

Materiality for the parent company financial statements was set at £28,999. 

We  agreed  to  report  to  the  audit  committee  all  corrected  and  uncorrected  misstatements  we 
identified through our audit with a value in excess of £1,450. We also agreed to report any other audit 
misstatements below that threshold that we believe warranted reporting on qualitative grounds.  

There were no revisions in materiality in the course of the audit.  

An overview of the scope of our audit  

There are only two components in the Group – the listed Parent and the only subsidiary. As part of 
our planning, we assessed that we performed full scope audits on all group entities in accordance with 
ISA (UK) 600 for group and statutory reporting purposes. All entities in the Group were audited by a 
single engagement team, we did not rely on the work of any component auditors. 

In  designing  our  audit,  we  determined  materiality,  as  above,  and  assessed  the  risk  of  material 
misstatement  in  the  financial  statements.  Upon  understanding  of  the  Group’s  transactions  and 
balances  at  planning  stage,  we  identified  areas  which  were  most  likely  to  give  rise  to  a  material 
misstatement  and  identified  what  we  considered  to  be  key  audit  matters  as  outlined  below  and 
planned our audit approach accordingly.   

Key audit matters  

Key audit matters are those matters that, in our professional judgment, were of most significance in 
our audit of the financial statements of the current period and include the most significant assessed 
risks of material misstatement (whether or not due to fraud) we identified, including those which had 
the greatest effect on: the overall audit strategy, the allocation of resources in the audit; and directing 
the efforts of the engagement team. These matters were addressed in the context of our audit of the 
financial statements as a whole, and in forming our opinion thereon, and we do not provide a separate 
opinion on these matters.  

In addition to the matter described in the material uncertainty related to going concern section, we 
have determined the matters described below to be the key audit matters to be communicated in our 
report. 

37 

 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

 Key Audit Matter 

How  the  scope  of  our  audit  responded  to  the  key 
audit matter 

Revenue Recognition  

Our work in this area included: 

Under  ISA  (UK)  240  there  is  a  presumption  that 
revenue recognition is a fraud risk.  

There is the risk that revenue from development, set 
up  fees,  subscription,  hosting  and  support  fees  has 
been  incorrectly  recognised  within  the  financial 
statements. 

There  is  also  a  risk  that  material  misstatement  has 
arisen as a result of the first-year adoption of IFRS 15, 
and that sufficient disclosures have not been made in 
order to comply with the new standard. 

•  Documenting  our  understanding  of  the 
and 

internal 
control 
performing walkthrough testing; 

environment 

•  Reviewing management’s assessment of the 
impact  of  IFRS  15  in  line  with  the  5-step 
model  and  ensuring  that  the  Group’s 
revenue recognition is in line with IFRS 15;  
•  Obtaining supporting documentation of the 
samples  selected  in  the  revenue  to  ensure 
that it is complete; and 

•  Reviewing post-year end invoices and credit 
notes  to  ensure  revenue  is  appropriately 
accounted for in the correct period. 

Capitalisation of intangible assets 

Our work in this area included: 

in  note  12,  the  carrying  value  of 
As  detailed 
intangible  assets  as  at  31  October  2019  was 
£157k.There is a risk that costs capitalised in the year 
(or not capitalised) do not meet the requirements of 
International  Accounting  Standard  38  Intangible 
Assets (IAS 38).  

•  Reviewing  management's  consideration  of 
how it considered the capitalisation criteria 
per  IAS  38  has  been  met  and  challenged 
accordingly; 

•  Reviewing  and  challenging  any  judgements 
and  estimates  made  by  management  for 
reasonableness; 

Development  costs  capitalised  in  the  year  totalled   
£204k. These costs were incurred in the development 
of  the  Dev  Clever's  internally  developed  software 
relating  to 
its  LaunchPAD  and  VICTAR  careers 
education  platform,  the  associated  CLEVER  suite  of 
loyalty 
digital 
intranet 
applications  and  virtual  reality  gaming  experiences. 
This is material on a Group basis.  

customer 

products, 

line  with 

impairment 

•  Considering  whether  there  were  indicators 
IAS  36 
in 

of 
(Impairment of Assets); 
Testing  a  sample  of costs  capitalised  in  the 
period  to  supporting  documentation  to 
ensure 
in 
that 
accordance with IAS 38;   

treatment  was 

the 

• 

• 

•  Reviewing  the  amortisation  policies  for 
reasonableness  and  testing  a  sample  of 
amortisation calculations to ensure that the 
policy was being followed; and  
Ensuring  that  sufficient  and  appropriate 
disclosures  have  been  made  in  relation  to 
the  capitalisation  in  the  year  in  order  for 
the 
to  adequately  understand 
users 
treatment.  For  example,  in  note  3  under 
Critical 
and 
Accounting 
Judgements and within note 12. 

Estimates 

Valuation of investment in subsidiary 

Our work in this area included: 

The value of the investment in DevClever Limited as 
at 31 October 2019 amounted to £2.5million as 
detailed in note 14. 

•  Verification of ownership; 
•  Considering whether there are indications 

of impairment; and  

•  Reviewing and challenging management’s 

budgets, cash flow forecasts and 
projections relating to DevClever Limited’s 

38 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

The subsidiary made losses during the period and 
therefore there is a risk that the investment is 
impaired.  

future operations to ensure that the 
investment in subsidiary is recoverable. 

Other information  

The  other  information  comprises  the  information  included  in  the  annual  report,  other  than  the 
financial statements and  our auditor’s report thereon. The  directors are responsible  for the other 
information. Our opinion on the group and parent company financial statements does not cover the 
other  information  and,  except  to  the  extent  otherwise  explicitly  stated  in  our  report,  we  do  not 
express  any  form  of  assurance  conclusion  thereon.  In  connection  with  our  audit  of  the  financial 
statements, our responsibility is to read the other information and, in doing so, consider whether the 
other information is materially inconsistent with the financial statements or our knowledge obtained 
in  the  audit  or  otherwise  appears  to  be  materially  misstated.  If  we  identify  such  material 
inconsistencies or apparent material misstatements, we are required to determine whether there is a 
material  misstatement  in  the  financial  statements  or  a  material  misstatement  of  the  other 
information.  If,  based  on  the  work  we  have  performed,  we  conclude  that  there  is  a  material 
misstatement of this other information, we are required to report that fact.  

We have nothing to report in this regard.  

Opinions on other matters prescribed by the Companies Act 2006  

In our opinion the part of the directors’ remuneration report to be audited has been properly prepared 
in accordance with the Companies Act 2006. 

In our opinion, based on the work undertaken in the course of the audit:  

• 

• 

the information given in the strategic report and the directors’ report for the financial year for 
which the financial statements are prepared is consistent with the financial statements; and  
the  strategic  report  and  the  directors’  report  have  been  prepared  in  accordance  with 
applicable legal requirements.  

Matters on which we are required to report by exception  

In  the  light  of  the  knowledge  and  understanding  of the  group  and  the  parent  company  and  their 
environment obtained in the course of the audit, we have not identified material misstatements in 
the strategic report or the directors’ report.  

We have nothing to report in respect of the following matters in relation to which the Companies Act 
2006 requires us to report to you if, in our opinion:  

•  adequate accounting records have not been kept by the parent company, or returns adequate 

• 

for our audit have not been received from branches not visited by us; or  
the parent company financial statements and the part of the directors’ remuneration report 
to be audited are not in agreement with the accounting records and returns; or 
• 
certain disclosures of directors’ remuneration specified by law are not made; or  
•  we have not received all the information and explanations we require for our audit.  

39 

 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Responsibilities of directors  

As explained more fully in the directors’ responsibilities statement, the directors are responsible for 
the preparation of the group and parent company financial statements and for being satisfied that 
they give a true and fair view, and for such internal control as the directors determine is necessary to 
enable the preparation of financial statements that are free from material misstatement, whether due 
to fraud or error.  

In preparing the group and parent company financial statements, the directors are responsible for 
assessing the group’s and the parent company’s ability to continue as a going concern, disclosing, as 
applicable, matters related to going concern and using the going concern basis of accounting unless 
the directors either intend to liquidate the group or the parent company or to cease operations, or 
have no realistic alternative but to do so.  

Auditor’s responsibilities for the audit of the financial statements  

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole 
are free from material misstatement, whether due to fraud or error, and to issue an auditor’s report 
that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee 
that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when 
it exists. Misstatements can arise from fraud or error and are considered material if, individually or in 
the aggregate, they could reasonably be expected to influence the economic decisions of users taken 
on the basis of these financial statements.  

A further description of our responsibilities for the audit of the financial statements is located on the 
Financial  Reporting  Council’s  website  at:  www.frc.org.uk/auditorsresponsibilities.  This  description 
forms part of our auditor’s report.  

Other matters which we are required to address  

We were appointed by the audit committee on 25 April 2019 to audit the financial statements for the 
year ending 31 October 2019. Our total uninterrupted period of engagement is one year, covering the 
year ending 31 October 2019.  

The non-audit services prohibited by the FRC’s Ethical Standard were not provided to the group or the 
parent company and we remain independent of the group and the parent company in conducting our 
audit. 

We identified areas of laws  and regulations that could reasonably be  expected to have  a material 
effect  on  the  financial  statements  from  our  sector  experience  and  through  discussion  with  the 
directors. We considered the  extent of compliance  with those  laws  and regulations as part of our 
procedures  on  the  related  financial  statements  items.  We  communicated  laws  and  regulations 
throughout our audit team and remained alert to any indications of non-compliance throughout the 
audit.  As with any audit, there remained a higher risk of non-detection of irregularities, as these may 
involve  collusion,  forgery,  intentional  omissions,  misrepresentations,  or  the  override  of  internal 
controls. 

Our audit opinion is consistent with the additional report to the audit committee.  

40 

 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Other matter 

We draw attention to the fact that the prior year figures are unaudited. 

Use of our report 

This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 
16 of the Companies Act 2006.  Our audit work has been undertaken so that we might state to the 
company’s members those matters we are required to state to them in an auditor’s report and for no 
other purpose.  To the fullest extent permitted by law, we do not accept or assume responsibility to 
anyone, other than the company and the company's members as a body, for our audit work, for this 
report, or for the opinions we have formed. 

Joseph Archer (Senior Statutory Auditor)  

For and on behalf of PKF Littlejohn LLP 

Statutory Auditor 

28 February 2020 

15 Westferry Circus 

Canary Wharf 

London E14 4HD 

41 

 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Consolidated Statement of Comprehensive Income 

Continuing operations 

Revenue 
Cost of sales 

Gross profit 

Administrative expenses 

Loss from operations 

Finance income 
Finance expense 

Loss before tax 

Tax credit 

Note 

Year ended 31 
October 2019 
£ 

Year ended 31 
October 2018 
£ 

4 
5 

5 

8 
8 

480,585 
(521,782) 

467,286 
(260,999) 

(41,197) 

206,287 

(999,660) 

(716,224) 

(1,040,857) 

(509,937) 

811 
(24,601) 

- 
(30,192) 

(1,064,647) 

(540,129) 

10 

45,016 

42,408 

Loss for the period from continuing operations 

(1,019,631) 

(497,721) 

Other comprehensive income: 
Items not reclassified to profit or loss in subsequent 
periods: 

Total other comprehensive income for the period 

- 

- 

Total comprehensive income for the period 
attributable to shareholders 

(1,019,631) 

(497,721) 

Earnings per share 
Basic (pence per share) 
Diluted (pence per share) 

Adjusted basic (pence per share) 
Adjusted diluted (pence per share) 

11 
11 

11 
11 

(0.29) 
(0.29) 

(0.23) 
(0.23) 

(0.20) 
(0.20) 

(0.14) 
(0.14) 

The notes to the consolidated financial statements form an integral part of these financial statements.  

42 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Consolidated Statement of Financial Position 

Non-current assets: 
Intangible assets 
Property, plant & equipment 
Investments 

Current assets: 
Inventories 
Trade and other receivables 
Cash and cash equivalents 

Total assets 

Current liabilities: 
Trade and other payables 
Loans and borrowings, amounts falling due within one 
year 

Non-current liabilities: 
Loans and borrowings, amounts falling due after more 
than one year 
Deferred tax 

Total liabilities 

Net assets 

Share capital 
Merger reserve 
Share premium reserve 
Share based payments reserve 
Retained earnings 

Note 

As at 31 
October 2019 
£ 

As at 31 
October 2018 
£ 

12 
13 
14 

15 

16 
17 

17 

18 

20 
20 
20 
20 
20 

157,673 
41,706 
1,125 
200,504 

6,200 
156,614 
496,707 
659,521 

131,477 
29,756 
- 
161,233 

- 
182,084 
72,689 
254,773 

860,025 

416,006 

(136,084) 
(47,727) 

(149,440) 
(257,694) 

(183,811) 

(407,134) 

(89,847) 

(131,699) 

(16,464) 
(106,311) 

(28,114) 
(159,813) 

(290,122) 

(566,947) 

569,903 

(150,941) 

3,884,017 
(2,499,900) 
246,246 
110,212 
(1,170,672) 

100 
- 
- 
- 
(151,041) 

Total equity to shareholders 

569,903 

(150,941) 

The notes to the consolidated financial statements form an integral part of these financial statements. 

This report was approved and authorised for issue by the Board of Directors on 27 February 2020 and 
were signed on their behalf by: 

CM Jeffries 
Chairman and Chief Executive Officer 

43 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Company Statement of Financial Position 

Non-current assets: 
Investments 

Current assets: 
Trade and other receivables 
Cash and cash equivalents 

Total assets 

Current liabilities: 
Trade and other payables 

Total liabilities 

Net assets 

Share capital 
Share premium reserve 
Share based payments reserve 
Retained earnings 

Total equity to shareholders 

Note 

14 

15 

16 

20 
20 
20 
20 

As at 31 
October 2019 
£ 

2,500,000 
2,500,000 

1,425,472 
325,374 
1,750,846 

4,250,846 

(72,112) 
(72,112) 

(72,112) 

4,178,734 

3,884,017 
246,246 
110,212 
(61,741) 

4,178,734 

The  Company has taken advantage  of section 408 of the  Companies  Act 2006 and  consequently a 
profit and loss account has not been presented for the Company. The Company’s loss for the financial 
period was £61,741. 

The notes to the Company financial statements form an integral part of these financial statements. 

This report was approved and authorised for issue by the Board of Directors on 27 February 2020 and 
were signed on their behalf by: 

CM Jeffries 
Chairman and Chief Executive Officer 
Company registration No: 11589976 

44 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Consolidated Statement of Changes in Equity 

Share 
capital 

Merger 
reserve 

Share 
premium 
reserve 

£ 

100 

- 

- 

- 
- 

100 

£ 

- 

- 

- 

- 
- 

- 

2,499,900 

(2,499,900) 

1,013,000 
220,000 

22,900 
128,117 
- 
- 

- 
- 

- 
- 
- 
- 

Balance as at 01 November 
2017 

Loss after taxation for the 
period 

Transactions with owners 
recognised in equity: 
Dividends paid 

Balance at 01 November 
2018 

Acquired on acquisition of 
subsidiary (1) 
Pre IPO, IPO and subscription 
Conversion of convertible 
loan facility 
Issue of warrants 
Placing 
Share based payments 
Loss after taxation for the 
period 

Transactions with owners 
recognised in equity: 
Dividends paid 

Share-
based 
payment 
reserve 
£ 

- 

- 

- 

- 
- 

- 

- 

- 
- 

Retained 
earnings 

Total 

£ 

£ 

371,680 

371,780 

(497,721) 

(497,721) 

(497,721) 

(497,721) 

(25,000) 
(25,000) 

(25,000) 
(25,000) 

(151,041) 

(150,941) 

- 

- 
- 

- 

1,013,000 
220,000 

£ 

- 

- 

- 

- 
- 

- 

- 

- 
- 

- 
246,246 
- 
- 

- 
- 
110,212 
- 

- 
- 
- 
(1,019,631) 

22,900 
374,363 
110,212 
(1,019,631) 

3,883,917 

(2,499,900) 

246,246 

110,212 

(1,019,631) 

720,844 

- 
- 

- 
- 

- 
- 

- 
- 

- 
- 

- 
- 

Balance at 31 October 2019 

3,884,017 

(2,499,900) 

246,246 

110,212 

(1,170,672) 

569,903 

(1)  The  acquisition of Dev Clever  Limited by Dev Clever Holdings plc has been accounted for using the 
reverse acquisition method (see  note  2).  As a result, the prior year  comparative  changes  in equity 
reflect the share capital and reserves movements for Dev Clever Limited and the movements arising 
from the incorporation of Dev Clever Holdings and its subsequent acquisition of Dev Clever Limited have 
been reported in the consolidated statement of changes in equity in the current period.  

- 
- 

- 

Share capital is the amount subscribed for shares at nominal value 
The  merger  reserve  relates  to  the  adjustment  required  to  account  the  acquisition  of 
DevClever Limited as a reverse acquisition 
Share  premium  reserve  is  the  additional  amount  of  funds  received  in  excess  of  the 
nominal value of the shares and recorded net of associated transaction costs 

45 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

- 

The share-based payment reserve relates to the charge for share based payments arising 
on the grant of employee share options and advisor warrants in accordance with IFRS 2 
-  Retained earnings represents the cumulative earnings of the Group attributable to equity 

shareholders. 

The notes to the consolidated financial statements form an integral part of these financial statements. 

Company Statement of Changes in Equity 

Share 
capital 

Share 
premium 
reserve 

£ 

- 

2,500,000 

1,013,000 
220,000 

£ 

- 
- 

Share-
based 
payment 
reserve 
£ 

- 
- 

Retained 
earnings 

Total 

£ 

£ 

- 

2,500,000 

- 
- 

1,013,000 
220,000 

22,900 
128,117 
- 
- 

- 
246,246 
- 
- 

- 
- 
110,212 
- 

- 
- 
- 
(61,741) 

22,900 
374,363 
110,212 
(61,741) 

3,884,017 

246,246 

110,212 

(61,741) 

4,178,734 

- 
- 

- 
- 

- 
- 

- 
- 

- 
- 

On incorporation on 26 
September 2018 
Shares issued on acquisition 
of Dev Clever Limited 
Pre IPO, IPO and subscription 
Conversion of convertible 
loan facility 
Issue of warrants 
Placing 
Share based payments 
Loss after taxation for the 
period 

Transactions with owners 
recognised in equity: 
Dividends paid 

Balance at 31 October 2019 

3,884,017 

246,246 

110,212 

(61,741) 

4,178,734 

- 
- 

- 

Share capital is the amount subscribed for shares at nominal value 
Share premium reserve is the additional amount of funds received in excess of the 
nominal value of the shares and recorded net of associated transaction costs 
The share-based payment reserve relates to the charge for share based payments arising 
on the grant of employee share options and advisor warrants in accordance with IFRS 2 

-  Retained earnings represents the cumulative earnings of the Group attributable to 

equity shareholders. 

The notes to the Company financial statements form an integral part of these financial statements. 

46 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Consolidated Statement of Cash Flows 

Cash flows from operating activities: 
Loss before tax 
Adjustments for: 
        Depreciation 
        Amortisation of intangibles 
        Impairment of intangibles 
        Finance Income 
        Finance expense 
        Share-based payment expenses 
        (Increase) / decrease in inventories 
        (Increase) / decrease in trade and other  
        receivables 
        Increase / (decrease) in trade and other payables 
        Income tax received 
Net cash flows from operating activities 

Cash flows from investing activities: 
Payments to acquire property, plant and equipment 
Payments to develop intangible assets 
Payments to acquire investments 
Net cash flows used in investing activities 

Cash flows from financing activities: 
Net proceeds from issue of equity 
Proceeds from borrowings 
Repayment of borrowings 
Interest received 
Interest paid 
Dividends paid 
Net cash flows from financing activities 

Year ended 31 
October 2019 
£ 

Year ended 31 
October 2018 
£ 

(1,064,647) 

(540,129) 

14,692 
11,207 
174,085 
(811) 
24,601 
110,212 
(6,200) 
(37,221) 

(18,723) 
96,058 
(696,747) 

(26,642) 
(211,488) 
(1,125) 
(239,255) 

1,421,362 
- 
(31,818) 
811 
(30,335) 
- 
1,360,020 

11,656 
- 
- 
- 
30,192 
- 
- 
23,777 

95,730 
60,042 
(318,732) 

(19,372) 
(131,477) 
- 
(150,849) 

- 
462,413 
(123,020) 
- 
(24,458) 
(25,000) 
289,935 

Net increase/(decrease) in cash and cash equivalents 
in the year 
Cash and cash equivalents at beginning of period 
Cash and cash equivalents at end of period 

424,018 

(179,646) 

72,689 
496,707 

252,335 
72,689 

Cash and cash equivalents 

496,707 

72,689 

The notes to the consolidated financial statements form an integral part of these financial statements. 

47 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Company Statement of Cash Flows 

Cash flows from operating activities: 
Loss before tax 
Adjustments for: 
        Finance Income 
        Share-based payment expenses 
        (Increase) / decrease in trade and other  
        receivables 
        Increase / (decrease) in trade and other payables 
Net cash flows from operating activities 

Cash flows from investing activities: 
Loans to subsidiary undertakings 
Repayments of loan from subsidiary undertaking 
Net cash flows used in investing activities 

Cash flows from financing activities: 
Net proceeds from issue of equity 
Interest received 
Net cash flows from financing activities 

Net increase/(decrease) in cash and cash equivalents 
in the year 
Cash and cash equivalents at beginning of period 
Cash and cash equivalents at end of period 

Cash and cash equivalents 

Year ended 31 
October 2019 
£ 

(61,741) 

(52,431) 
110,212 
(18,654) 

61,013 
38,399 

(1,233,000) 
98,596 
(1,134,404) 

1,421,362 
17 
1,421,379 

325,374 

- 
325,374 

325,374 

The notes to the Company financial statements form an integral part of these financial statements. 

48 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Notes to the Financial Statements 

1 

General Information 

Dev Clever Holdings Plc ("the Company") is publicly traded on the Standard List of the London 
Stock Exchange.  The Company is incorporated and domiciled in England and Wales.  Its registered 
office is Ventura House, Ventura Park Road, Tamworth, Staffordshire, B78 3HL and the registered 
number is 11589976. 

The  Company  is  the  parent  company  of  Dev  Clever  Limited  ("DevClever").    Dev  Clever  is 
incorporated  and  domiciled  in  England  and  Wales  with  the  same  registered  office  as  the 
Company.    

The Group is principally engaged in the development of immersive software products that deliver 
customer engagement, through both its careers platform Launchyourcareer.com, supported by 
VICTAR VR, and its Engage platform, that provides brands and merchants with fully controlled 
promotions and incentives through gamification. 

2 

Summary of significant accounting policies 

The  principal  accounting  policies  applied  in  the  preparation  of  these  consolidated  financial 
statements are set out below.  These policies  have  been consistently applied to all the years 
presented, unless otherwise stated. 

Basis of preparation 

These consolidated financial statements have been prepared on a going concern basis under the 
historical cost convention, and  in accordance with International Financial Reporting Standards 
(“IFRS”)  as  adopted  by  the  EU  and  the  International  Financial  Reporting  Interpretations 
Committee  (“IFRIC”)  interpretations  issued  by  the  International  Accounting  Standards  Board 
(“IASB”) that are effective or issued and early adopted as at the date of these financial statements 
and in accordance with the provisions of the Companies Act 2006. 

The preparation of financial statements requires management to exercise its judgement in the 
process  of applying accounting policies. The  areas involving a higher degree  of judgement, or 
areas where assumptions and estimates are significant to the financial information, are disclosed 
in note 3. 

The presentational and functional currency of the Company is Sterling. Results in these financial 
statements have been prepared to the nearest £1. 

Basis of consolidation 

IFRS 3 Business  Combination requires that a transaction in which a company with substantial 
operations ('operating company') arranges to be acquired by a shell company should be analysed 
to  determine  whether  it  is  a  business  combination.    The  Directors  believe  the  acquisition  of 
DevClever Limited by Dev Clever Holdings in a share for share exchange of the entire share capital 
of both entities, indicates that DevClever Limited is the accounting acquiror.  The Directors have 
also concluded that, as Dev Clever Holdings has no other assets or liabilities other than its holding 
in DevClever Limited, it does not satisfy the definition of a business.  As a result, the acquisition 
does not meet the definition of a business combination under IFRS 3 and falls outside the scope 

49 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

of  IFRS  3.    The  Directors  have  therefore  considered  the  requirements  of  IFRS  10  for  the 
production  of  consolidated  accounts  through  the  application  of  the  reverse  acquisition 
methodology but without the need for recognising goodwill.  As a result: 

• 

the consolidated financial statements of the legal parent, Dev Clever Holdings plc have 
been prepared as a continuation of the financial statements of the operating company, 
DevClever Limited.  The opening net assets of Dev Clever Limited have been recognised 
at book  value  and a merger reserve  has been established to write  down  the  nominal 
value of equity in Dev Clever Holdings, at the time of the acquisition, to the nominal value 
of the share capital in Dev Clever Limited, at that time. 
• 
the opening net assets of Dev Clever Limited have been recognised at book value. 
•  a merger reserve has been established to write down the nominal value of equity in Dev 
Clever Holdings, at the time of the acquisition, to the nominal value of the share capital 
in Dev Clever Limited, at that time.  The merger reserve of £2,499,900 represents the 
difference between the nominal value of equity in Dev Clever Holdings of £2,500,000 and 
the nominal value of equity in Dev Clever Limited of £100. 

The  consolidated  financial  statements  incorporate  those  of  Dev  Clever  Holdings  plc  and  its 
subsidiary DevClever Limited.  All financial statements are made up to 31 October 2019.  Where 
necessary,  adjustments  are  made  to  the  financial  statements  of  subsidiary  to  bring  the 
accounting policies used into line with those used by other parts of the Group.   

The Company accounts have been prepared for the period from incorporation on 26th September 
2018 to 31 October 2019.  There were no material transactions in Dev Clever Holdings plc from 
the date of incorporation until the 31 October 2018, other than the share for share exchange 
resulting in the merger reserve disclosed above.  In preparing the consolidated accounts utilising 
the  reverse  acquisition  methodology,  the  Directors  have  determined  that  the  year  ended  31 
October 2019 and the comparative period of the year ending 31 October 2018 provides the most 
meaningful and appropriate information for users of the accounts.  

All  intra-group  transactions,  balances  and  unrealised  gains  on  transactions  between  group 
companies  are  eliminated  on  consolidation.    Unrealised  losses  are  also  eliminated  unless  the 
transaction provides evidence of an impairment of the asset transferred. 

Subsidiaries  are  entities  over  which  the  Group  has  the  power  to  govern  the  financial  and 
operating  policies  so  as  to  obtain  benefits  from  its  activities,  generally  accompanied  by  a 
shareholding giving rise to the majority of voting rights.  The existence and effect of potential 
voting rights that are currently exercisable or convertible are considered when assessing whether 
the Group controls another entity.  Subsidiaries are fully consolidated from the date on which 
control is transferred to the  group.  They are deconsolidated from the  date  on which control 
ceases.  The Group re-assesses whether or not it controls an investee if facts and circumstances 
indicate that there are changes to one or more of the elements of control. 

Adoption of new and revised standards 

The Company has adopted all recognition, measurement and disclosure requirements of IFRS as 
adopted by the EU, including any new and revised standards and Interpretations of IFRS in effect 
for financial periods commencing on or after 1 January 2018.  Within these financial statements, 
the Company has adopted the following standards and amendments for the first time: 

• 

IFRS 15 Revenue from Contracts with Customers.  

50 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

• 
• 
• 
• 

IAS 7 Disclosure Initiative (amendments 
IAS 12 Recognition of Deferred Tax Assets for Unrealised Losses (amendments)  
IFRS 9 – Financial Instruments  
IFRS 3 Business Combinations 

The Company has adopted IFRS 15 for the current year and applied it retrospectively for the 
preceding financial year in accordance with IFRS 15 C3(b) however no material adjustments 
were identified between the requirements of IFRS 15 and the methods applied by the Company 
in the application of IAS 18. There was no impact on the Company financial statements in 
respect of IAS 7, IAS 12 or IFRS 9. 

Standards which are in issue but not yet effective 
New and amended standards and interpretations issued but not yet effective or not yet 
endorsed for the financial year beginning 1 November 2018 and not yet early adopted.  

At the date of authorisation of these financial statements, the Group and Company have not 
applied the following new and revised IFRSs that have been issued but are not yet effective 
and (in some cases) have not yet been endorsed by the EU. The Group and Company intend to 
the adopt these standards, if applicable, when they become effective. 

Effective date for 
annual periods 
beginning on or after 
01-Jan-19 

Standard 

Description 

IFRS 16 

Leases  -  new  standard.    The  standard 
requires lessees to account for leases under 
a single on-balance sheet model in a similar 
way to finance leases under IAS 17. At the 
commencement  date  of  a  lease,  a  lessee 
will  recognise  a  liability  to  make  lease 
payments  and  an  asset  representing  the 
right to use the underlying asset during the 
lease  term.  Lessees  will  be  required  to 
separately  recognise  the  interest  expense 
on  the  lease  liability  and  the  depreciation 
expense  on  the  right  of  use  asset.  The 
Company  currently 
its  office 
premises.    The  Directors  expect  that  the 
adoption of this standard will increase the 
Company's non-current assets, current and 
long-term  liabilities  in  the  statement  of 
financial position. In the income statement, 
reduced, 
operating  expenses  will  be 
amortisation  and  interest  expense  will  be 
increased. 

leases 

The total value of the leased asset as at 1 
November  2019  is  estimated  at  between 
£90k  and  £100k  and  the  associated  lease 
liability is estimated at a similar value.  This 
represents management’s best estimate at 
the  time  of  preparing  these  financial 

51 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

IAS 12  

IFRIC 23 
IFRS 3 

IAS 1 

IAS 8 

to 

statements and will be  re-assessed during 
the 2020 financial year and subject to audit. 
Amendments  to  IAS  12,  "Income  Taxes" 
resulting from Annual improvements 2015-
2017  Cycle  (income  tax  consequences  of 
dividends) 
Uncertainty over Income Tax Treatments 
"Business 
Amendments 
Combinations" to clarify the definition of a 
business 
Amendments  to  IAS  1,  "Presentation  of 
the 
Statements" 
Financial 
definition of "material" 
Amendments to IAS 8, "Accounting Policies, 
in  Accounting  Estimates  and 
Changes 
errors" 
the  definition  of 
regarding 
"material" 

regarding 

IFRS 

3 

01-Jan-19 

01-Jan-19 
01-Jan-20 

01-Jan-20 

01-Jan-20 

The Group has not early adopted any of the above standards. The Directors have assessed the 
impact  of  IFRS  16  (as  disclosed  in  the  table  above)  and  continue  to  assess  the  impact  of  the 
remaining amendments on future financial statements. 

Going concern 

As part of their going concern review the Directors have followed the guidelines published by the 
Financial Reporting Council entitled “Guidance  on Risk  Management and Internal Control and 
Related Financial and Business Reporting”. 

The  Directors  have  prepared  detailed  financial  forecasts  and  cash  flows  looking  at  least  12 
months from the date of approval of these financial statements. In developing these forecasts, 
the Directors have made assumptions based upon their view of the current and future economic 
conditions that will prevail over the forecast period. 

On the basis of the above projections, the Directors are confident that the Company has sufficient 
working capital to honour all of its obligations to creditors as and when they fall due. In reaching 
this  conclusion,  the  Directors  have  considered  the  forecast  cash  headroom,  the  resources 
available  to  the  Company  and  the  potential  impact  of  changes  in  forecast  growth  and  other 
assumptions, including the potential to avoid or defer certain costs and to reduce discretionary 
spend as mitigating actions in the event of such changes. Accordingly, the Directors continue to 
adopt the going concern basis in preparing these consolidated financial statements. 

52 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Revenue recognition 

Revenue  comprises  the  fair value  of the consideration received or receivable  for the  sales  of 
goods of services in the ordinary course of the Company's activities.  Revenue is measured at as 
the fair value of the consideration received or receivable and is shown net of value added taxes, 
rebates and discounts.  

Under IFRS 15 - Revenue from Contracts with Customers, five stages of revenue recognition have 
been applied to the Group’s revenue: 

Step 1: Identify the contract(s) with a customer 
Step 2: Identify the performance obligations in the contract 
Step 3: Determine the transaction price 
Step 4: Allocate the transaction price to the performance obligations in the contract;  
Step 5: Recognise revenue when (or as) the entity satisfies a performance obligation 

Revenue is recognised to the extent that it is probable that the economic benefits will flow to the 
Group and that the revenue can be reliably measured and specific criteria have been met for 
each of the group's activities as described below.   The Company bases its estimates on historical 
results taking into consideration the type of customer, the type of transaction and the specifics 
of each arrangement. 

Commercial development projects, customisation of software and set up fees 
Client-driven development entails direct co-operation between the development team and the 
client towards a client-defined goal. Such agreements are individually evaluated to determine if 
revenue  is  recognised  at  a  point  in  time  or  over  time  based  on  the  delivery  of  contractual 
milestones that are aligned to the satisfaction of performance obligations within the underlying 
contract / project brief 

Software subscription fees 
Software  is  licenced  to  customers  via  subscription  on  fixed  term  agreements.    Revenue  is 
recognised when the client has obtained control of the licence and the ability to use and obtain 
substantially all the benefits from it.  The client obtains control when a contract is agreed, the 
licence delivered, and the client has the right to use it. 

Support, maintenance and hosting contracts  
Revenue  is  recognised  in  accordance  with  the  performance  obligations  contained  with  the 
associated support, maintenance and hosting agreement.  Revenue is typically recognised based 
on time  elapsed and thus rateably over the  term of  the  agreement.  Under our standardised 
support agreement, our performance obligation is to stand ready to provide technical product 
support and unspecified updates, upgrades and enhancements on a when-and-if-available basis.  
Our customers simultaneously receive and consume the benefit of these support services as we 
perform. 

Operating profit 

Operating profit comprises the Company's revenue for the provision of services, less the costs of 
providing those services and administrative overheads, including depreciation and amortisation 
of the Company's non-current assets. 

53 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Segmental reporting 

Operating segments are reported in a manner consistent with the internal reporting provided to 
the  chief  operating  decision-maker  (CODM).    The  CODM,  who  is  responsible  for  allocating 
resources and assessing performance of the operating segments, has been identified as the Board 
of Directors that makes strategic decisions. 

A business segment is a group of assets and operations, engaged in providing products or services 
that are subject to risks and returns that are different from those of other operating segments.   

The Board of Directors assess the performance of the operating segments based on the measures 
of revenue, gross profit, operating profit and assets employed. 

Finance costs 

Finance costs represent the cost of borrowings and are accounted for on an amortised cost basis 
in the income statement using the effective interest rate. 

Dividends 

Dividends to the Company's shareholders are recognised when the dividends are approved for 
payment. 

Earnings per share 

Earnings  per  share  represents  the  portion  of  the  Company’s  profit  /  (loss)  from  continuing 
operations attributable to each outstanding share of the Company’s ordinary share capital.   

Diluted earnings per share represents the portion of the Company’s profit / (loss) from continuing 
operations attributable to each outstanding share of the Company’s ordinary share capital after 
taking into consideration the conversion of all outstanding employee share options and advisor 
warrants. 

Adjusted earnings per share is an internal management measure of earnings per share in which 
the profit / (loss) from continuing operations has been adjusted to remove the effect of certain 
non-operating  income  and  expenses.    In  determining  the  adjusted  earnings  per  share, 
management  has  removed  the  costs  associated  with  the  Company’s  IPO  of  £112,770  (2018: 
£135,773) and the share-based payments expense incurred in the period of £110,212 (2018: £nil).   

Property, plant and equipment 

Purchased property, plant and equipment is stated at cost less accumulated depreciation and 
any provision for impairment losses.  Cost includes the original purchase price of the asset and 
the  costs  attributable  to  bringing  the  asset  to  its  working  condition  for  its  intended  use. 
Depreciation is charged so as to write off the costs of assets over their estimated useful lives, on 
the following bases: 

Computer equipment 
Fixtures and fittings 

1 to 3 years 
15% 

Straight line 
Reducing balance 

54 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

The asset's residual values and useful economic lives are reviewed by the Directors and adjusted, 
if  appropriate,  at  each  balance  sheet  date.  An  asset's  carrying  amount  is  written  down 
immediately to its recoverable amount if the asset's carrying amount is greater than its estimated 
recoverable value. 

Gains  and  losses  on  disposals  are  determined  by  comparing  the  proceeds  with  the  carrying 
amount  and  are  recognised  within  other  (losses)  or  gains  in  the  income  statement.  When 
revalued  assets  are  sold,  the  amounts  included  in  other  reserves  are  transferred  to  retained 
earnings. 

Intangible assets: Internal Use Software - Software Development 

An  internally  generated  development  intangible  asset  arising  from  the  Company's  product 
development is recognised if, and only if, the Company can demonstrate all of the following: 

• 

the technical feasibility of completing the intangible asset so that it will be available for 
use or sale 
its intention to complete the intangible asset and use or sell it 
its ability to use or sell the intangible asset 

• 
• 
•  how the intangible asset will generate probable future economic benefits 
• 

the  availability  of  adequate  technical,  financial  and  other  resources  to  complete  the 
development and to use or sell the intangible asset 
its ability to measure reliably the expenditure attributable to the intangible asset during 
its development 

• 

Internally generated development intangible assets are amortised, as a cost of sale, on a straight-
line  basis over  their useful lives  of up to  three  years.  Amortisation is charged to the income 
statement from when the asset becomes available to use.   

Where no internally generated intangible asset can be recognised, development expenditure is 
recognised as an expense in the period in which it is incurred. 

Impairment of property, plant and equipment, and intangible assets 

At each balance sheet date, the Company reviews the carrying amounts of its assets annually to 
determine whether there is any indication that those assets have suffered an impairment loss. If 
any such indication exists, the recoverable amount of the asset is estimated in order to determine 
the extent of the impairment loss (if any). Where the asset does not generate cash flows that are 
independent from other  assets,  the  Company estimates  the  recoverable  amount of  the  cash-
generating unit to which the asset belongs. 

Recoverable amount is the higher of fair value less costs to sell and value in use. In assessing 
value in use, the estimated future cash flows are discounted to their present value using a pre-
tax discount rate that reflects current market assessments of the time value of money and the 
risks specific to the asset for which the estimates of future cash flows have not been adjusted. 

If the recoverable amount of an asset (or cash-generating unit) is estimated to be less than its 
carrying amount,  the  carrying amount of the asset (or cash-generating unit) is reduced  to its 
recoverable amount. In the case of a cash-generating unit, any impairment loss is charged first to 
any  goodwill  in  the  cash-generating  unit  and  then  pro  rata  to  the  other  assets  of  the  cash- 
generating unit. 

55 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Investments 

Investments  in  subsidiaries  are  carried  at  cost  less  accumulated  impairment  losses  in  the 
Company's  balance  sheet.    On  disposal,  the  difference  between  disposal  proceeds  and  the 
carrying amounts of the investments are recognised in profit or loss. 

Financial instruments 

Financial assets and financial liabilities are recognised in the consolidated statement of financial 
position  when  the  Company  becomes  party  to  the  contractual  provisions  of  the  instrument. 
Financial assets are de-recognised when the contracted rights to the cash flows from the financial 
asset expire or when the contracted rights to those assets are transferred. Financial liabilities are 
de-recognised when the obligation specified in the contract is discharged, cancelled or expired.  
Financial assets and financial liabilities are initially measured at their fair value.  Transaction costs 
attributable to the acquisition of a financial asset or financial liability are added or deducted from 
the fair value of the financial asset or financial liability. 

At  each  reporting  date,  financial  assets  are  reviewed  to  assess  whether  there  is  objective 
evidence  of  impairment.  If  any  such  evidence  exists,  impairment  loss  is  determined  and 
recognised based on the classification of the financial asset. 

Loans and receivables (including trade receivables, prepayments, deposits and other receivables, 
cash and bank balances) are non-derivative financial assets with fixed or determinable payments 
that are not quoted on an active market. At each reporting date subsequent to initial recognition, 
loans and receivables are carried at amortised cost using the effective interest method, unless 
when  there  is  objective  evidence  that  the  asset  is impaired.   Impairment is  measured  as  the 
difference between the asset's carrying amount and the present value of estimated future cash 
flows  discounted  at  the  original  effective  interest  rate.  Impairment  losses  are  reversed  in 
subsequent  periods  when  an  increase  in  the  asset's  recoverable  amount  can  be  related 
objectively to an event occurring after the impairment is recognised, subject to a restriction that 
the carrying amount of the asset at the date the impairment is reversed does not exceed what 
the amortised cost would have been had the impairment not been recognised. 

(a)    Trade and other receivables 
Trade  and  other  receivables  are  recognised  at  their  fair  value.  Appropriate  provisions  for 
estimated  irrecoverable  amounts  are  recognised  in  the  statement  of  comprehensive  income 
when there is objective evidence that the assets are impaired. Trade and other receivables are 
shown in note 19 as “loans and receivables”. 

(b)    Cash and cash equivalents 
Cash and cash equivalents comprise cash on hand and demand deposits held on call with banks. 
Cash and cash equivalents are shown in note 19 as “loans and receivables”. 

Financial liabilities and equity 

(c)   Trade and other payables 
Trade payables are recognised at their fair value. Trade and other payables are shown in note 19 
as “other financial liabilities”. 

56 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

(d)    Loans and borrowings 
After initial recognition, interest bearing loans and borrowings are subsequently measured at 
amortised cost using the effective interest rate method. Gains and losses are recognised in the 
income statement when the liabilities are derecognised as well as through the effective interest 
rate method (EIR) amortisation process.  Amortised cost is calculated by taking into account any 
discount or premium on acquisition and fees or costs that are an integral part of the EIR. The EIR 
amortisation is included in finance costs in the income statement.  

(e)    Equity instruments 
An equity instrument is any contract that evidences a residual interest in the assets of an entity 
after deducting all of its liabilities. Equity instruments issued by the Company are recorded at the 
proceeds received, net of issue costs. 

Operating leases 

Leases in which a significant portion of the risks and rewards of ownership are retained by the 
lessor  are  classified  as  operating  leases.  Payments  made  under  operating  leases  (net  of  any 
incentives received from the lessor) are charged to profit or loss on a straight-line basis over the 
expected period of the lease.  Any lease incentives received are recognised as part of the total 
expense, over the term of the lease. 

Employee benefits 

The Company operates a defined contribution auto-enrolment pension scheme for employees of 
the Company. The assets of the scheme are held separately from those of the Company in an 
independently administered fund. The pension costs charged in the income statement are the 
contributions payable to the scheme in respect of the accounting period. 

Current tax 

The tax currently payable is based on taxable profit or loss for the year. Taxable profit or loss 
differs  from  the  profit  or  loss  for  the  financial  year  as  reported  in  the  statement  of  total 
comprehensive  income  because  it  excludes  items  of  income  or  expense  that  are  taxable  or 
deductible in other years and it further excludes items that are never taxable or deductible. The 
Company's  liability  for  current  tax  is  calculated  using  tax  rates  that  have  been  enacted  or 
substantively enacted by the reporting date. 

Where tax credits are received in respect of allowable research and development expenditure, 
these are recognised in the statement of comprehensive income. 

Deferred tax 

Deferred tax is the tax expected to be payable or recoverable on differences between the carrying 
amounts of assets and liabilities in the financial statements and the corresponding tax bases used 
in the computation of taxable profit. 

Deferred  tax  liabilities  are  generally  recognised  for  all  taxable  temporary  differences  and 
deferred tax assets are recognised to the extent that it is probable that future taxable profits will 
be  available  against  which  deductible  temporary  differences  can  be  utilised.  Such  assets  and 
liabilities  are not recognised if the temporary difference  arises  from the initial recognition of 

57 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

other  assets  and  liabilities  in  a  transaction  that  affects  neither  the  taxable  profit  nor  the 
accounting profit. 

Deferred tax  is calculated at  the  tax rates  that are expected to apply in the  period when the 
liability is settled, or the asset is realised based on tax laws and rates that have been enacted or 
substantively enacted at the reporting date. Deferred tax is charged or credited in the income 
statement, except when it relates to items charged or credited in other comprehensive income, 
in which case the deferred tax is also dealt with in other comprehensive income. 

Deferred tax assets and liabilities are offset when there is a legally enforceable right to set off 
current tax assets against current tax liabilities and when they relate to income taxes levied by 
the same taxation authority and the Company intends to settle its current tax assets and liabilities 
on a net basis. 

Equity 

Equity comprises the following: 

•  Share capital, representing the number of shares subscribed at nominal value; 
•  Merger  reserve,  relating  to  the  adjustment  required  to  account  the  acquisition  of 

DevClever Limited as a reverse acquisition 

•  Share premium, representing the additional amount of funds received in excess of the 

nominal value of the shares and recorded net of associated transaction costs; 

•  Share-based payment reserve, relating to the charge for share based payments arising 
on  the  grant  of  employee  share  options  and  advisor  warrants,  in  accordance  with 
International Financial Reporting Standard 2; 

•  Retained income represents the cumulative earnings of the Group attributable to equity 

shareholders. 

Share based payments 

The costs of equity settled transactions are measured at their fair value at the date at which they 
are granted.  The cost of advisor warrants is recognised at the grant date as they are issued in 
respect of services already received.  The cost of equity settled transactions with employees is 
charged to the income statement as an expense over the vesting period, on a straight-line basis, 
which ends of the date on which the relevant employees become fully entitled to the award.  
Non-market vesting conditions are taken into consideration by adjusting the numbers of options 
expected to vest, at each statement of financial position date, such that the cumulative charge 
recognised  over  the  vesting  period  is  based  on  the  number  of  options  that  eventually  vest.  
Market vesting conditions are factored into the fair value of the options granted.  The cumulative 
expense  is  not  adjusted  for  failure  to  achieve  a  market  vesting  condition.    The  movement  in 
cumulative  expense  since  the  previous  reporting  date  is  recognised  in  the  statement  of 
comprehensive  income  within  administration  expenses  with  a  corresponding  entry  in  the 
statement of financial position in the relevant share-based payment reserve. 

Fair value is determined using the Black-Scholes model, details of which are given in note 9. 

58 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

3 

Critical accounting estimate and judgements 

The  preparation  of  these  consolidated  financial  statements  requires  the  Directors  to  make 
judgements  and  estimates  that  affect  the  reported  amounts  of  assets  and  liabilities  at  each 
reporting date and the reported amounts of revenue during the reporting periods. Estimates and 
judgements are continually evaluated and are based on historical experience and other factors, 
including  expectations  of  future  events  that  are  believed  to  be  reasonable  under  the 
circumstances.  Actual  results  could  differ  from  these  estimates.  Information  about  such 
judgements and estimations are contained in individual accounting policies. The key judgements 
and  sources  of  estimation  uncertainty  that  could  cause  an  adjustment  to  be  required  to  the 
carrying amount of assets or liabilities within the next accounting period are outlined below: 

Capitalisation of development costs 

The  Group  recognises  costs  incurred  on  development  projects  as  an  intangible  asset  which 
satisfies the requirements of IAS 38.  The calculation of the costs incurred includes the time spent 
by certain employees on the development project, as recorded through their timesheets.  The 
decision  whether  to  capitalise  and  how  to  determine  the  period  of  economic  benefit  of  a 
development project requires an assessment of the commercial viability of the project and the 
prospect of selling the related software to new or existing customers. 

The Group capitalised £204,058 of internal development costs in the year (2018: £127,795) 

Impairment of internally generated intangible assets 

An impairment review of the Company's development costs is undertaken at least annually. This 
review involves the use of judgement to consider the future projected income streams that will 
result  from  the  aforementioned  costs.  The  expected  future  cash  flows  are  modelled  and 
discounted over the expected life of the assets in order to test for impairment. An impairment 
charge of £174,085 was made in the year (2018: £nil) to write down the previously capitalised 
development costs associated with the Group’s gaming experiences due to the decision taken by 
the Board to suspend further development activity in this area and to concentrate on accelerating 
the development of the Group’s careers education platforms. 

Share-based payments 

During the period, the Group has issued share-based incentives to employees and advisors in the 
form of employee share  options and advisor warrants.  The  Directors have applied the Black 
Scholes pricing model to assess the costs associated with the share-based payments.  The Black 
Scholes model is dependent upon a number of inputs where the Directors have to exercise their 
judgement, specifically: 

risk free investment rate 

• 
•  expected share price volatility at the time of the grant 
•  expected dividend yield 
•  expected level of redemption 

The assumptions applied by the Directors, and the associated costs recognised in the financial 
statements are outlined in note 9 to these financial statements. 

59 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Amortisation of intangible assets 

The periods of amortisation adopted to write down capitalised intangible assets and capitalised 
staff  costs  requires  judgements  to  be  made  in  respect  of  estimating  the  useful  lives  of  the 
intangible assets to determine the appropriate amortisation rate.  Capitalised development cost 
is  amortised  on  a  straight-line  basis  over  the  period  during  which  the  economic  benefits  are 
expected to be received, which has been estimated at 3 years. 

4 

Revenue 

Development and set up fees 
Subscription, hosting and support fees 

2019 
£ 

311,941 
168,644 
480,585 

2018 
£ 

332,930 
134,356 
467,286 

In the year to 31 October 2019, revenue from 3 of the Company's major customers represented 
more than 10% of the Company's revenue.  Revenue related to those customers was £83,358, 
£79,720 and £45,388 respectively.  In the year to 31 October 2018, revenue from 2 of the  
Company's major customers accounted for more than 10% of the Company's revenue.  Revenue 
relating to those customers was £151,972 and £ 76,852 respectively. 

All revenues are from external customers and can be attributed to the following geographical 
locations, based on the customers' location as follows: 

United Kingdom 
Rest of Europe 
Asia Pacific 
USA 

5 

Expenses by nature 

Cost of sales 
Salary and other employee costs 
Third party contractors 
Less: software development costs capitalised 
Amortisation of software 
Impairment of capitalised software development costs 
Direct materials and charges 

2019 
£ 

434,413 
77 
11,095 
35,000 
480,585 

2019 
£ 

370,598 
143,982 
(202,143) 
11,207 
174,085 
24,053 

2018 
£ 

449,776 
8,000 
9,510 
- 
467,286 

2018 
£ 

- 
240,636 
(13,961) 
- 
- 
34,324 

Total cost of sales 

521,782 

260,999 

60 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Administration expenses 
Salary and other employee costs 
Third party contractors 
Depreciation 
Legal, professional and regulatory fees 
Information technology and telecommunications 
Advertising and promotion 
Travel expenses 
Premises 
Other administration expenses 

435,975 
10,000 
14,692 
305,208 
92,844 
41,738 
24,121 
61,217 
13,865 

406,177 
- 
11,656 
153,906 
34,207 
24,620| 
13,853 
62,834 
8,971 

Total administration expenses 

999,660 

716,224 

Auditors remuneration 

Fees payable to the Company’s auditor and associates 

Corporate finance in relation to reporting accountant 
work for listing 
For the audit of the Group and Company financial 
statements   
Other assurance services 

2019 
£ 

22,937 

34,000 

1,500 
58,437 

2018 
£ 

35,000 

- 

- 
35,000 

6 

Segmental analysis 

The chief operating decision maker considers the Group's segments to be by geographical location 
and by revenue type. 

Revenue by geographical location 
United Kingdom 
Rest of Europe 
Africa 
Asia Pacific 
USA 

Revenue by geographical location 
United Kingdom 
Rest of Europe 
Africa 
Asia Pacific 
USA 

Educate 
£ 

122,304 
- 
- 
- 
- 
122,304 

Educate 
£ 

145,121 
- 
- 
- 
- 
145,121 

Year ended 31 October 2019 

Engage 
£ 

117,937 
- 
- 
- 
- 
117,937 

Other 
£ 

194,172 
77 
- 
11,095 
35,000 
240,344 

Year ended 31 October 2018 

Engage 
£ 

189,487 
- 
- 
- 
- 
189,487 

Other 
£ 

105,658 
8,000 
- 
19,020 
- 
132,678 

Total 
£ 

434,413 
77 
- 
11,095 
35,000 
480,585 

Total 
£ 

440,266 
8,000 
- 
19,020 
- 
467,286 

61 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Revenue by type 
Development and set up fees 
Subscription, hosting and support fees 

Year ended 31 October 2019 

Educate 
£ 

27,043 
95,261 
122,304 

Engage 
£ 

114,637 
3,300 
117,937 

Other 
£ 

170,261 
70,083 
240,344 

Total 
£ 

311,941 
168,644 
480,585 

Cost of sales 

(139,404) 

(63,620) 

(318,758) 

(521,782) 

Gross profit / (loss) by segment 

(17,100) 

54,317 

(78,414) 

(41,197) 

Operating loss by segment 

(280,747) 

(131,156) 

(405,120) 

(817,023) 

Costs not allocated by segment 

Total comprehensive income for the 
period attributable to shareholders 

(202,608) 

(1,019,631) 

Revenue by type 
Development and set up fees 
Subscription, hosting and support fees 

Year ended 31 October 2018 

Educate 
£ 

62,519 
82,602 
145,121 

Engage 
£ 

185,062 
4,425 
189,487 

Other 
£ 

85,350 
47,328 
132,678 

Total 
£ 

332,931 
134,355 
467,286 

Cost of sales 

(85,613) 

(82,228) 

(87,637) 

(255,478) 

Gross profit / (loss) by segment 

59,508 

107,259 

45,041 

211,808 

Operating loss by segment 

(92,620) 

(229,858) 

(51,686) 

(374,164) 

Costs not allocated by segment 

Total comprehensive income for the 
period attributable to shareholders 

(123,557) 

(497,721) 

The segmental analysis above reflects the parameters applied by the Board when considering the 
Group's monthly management accounts.  Costs not allocated to segments include share-based 
payment expenses, listing costs, finance income and expense and taxation expenses. 

62 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Financial position 
Net current assets 
Total assets 

Financial position 
Net current assets / (liabilities) 
Total assets 

7 

Particulars of staff 

Year ended 31 October 2019 

Educate 
£ 

Engage 
£ 

Other 
£ 

Total 
£ 

166,300 
149,470 

112,286 
99,380 

197,124 
321,053 

475,710 
569,903 

Year ended 31 October 2018 

Educate 
£ 

Engage 
£ 

(76,976) 
(75,777) 

(100,508) 
(151,123) 

Other 
£ 

25,123 
75,959 

Total 
£ 

(152,361) 
(150,941) 

The average number of persons employed by the Group, including Directors, during the year 
was: 

Product development 
Sales and administration 

The aggregate payroll costs of these persons were: 

Wages and salaries 
Social security costs 
Pension costs – defined contribution plan 
Share based payments - employee option expense 

Being: 
Salary and other employee costs reported within cost of 
sales 
Salary and other employee costs reported within 
administration expenses 

Less: wages and salaries capitalised within software 
development costs 

2019 
No. 

12 
9 
21 

2019 
£ 

683,114 
64,525 
11,217 
47,717 
806,573 

2018 
No. 

12 
3 
15 

2018 
£ 

469,069 
44,471 
5,308 
- 
518,848 

370,598 

- 

435,975 

406,177 

806,573 
(186,678) 

406,177 
(112,671) 

619,895 

293,506 

The Company employed two members of staff, being the Non-Executive Directors, at a total cost 
of £31,355.    

63 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Key management remuneration 

Remuneration of the key management team, including Directors, during the year was as follows 

Aggregate emoluments including short-term employee 
benefits 
Social security costs 
Pension costs – defined contribution plan 
Share based payments - employee option expense 

2019 
£ 
197,400 

21,987 
2,190 
27,594 
249,171 

2018 
£ 
104,721 

11,254 
851 
- 
116,826 

Key management personnel include the Directors and Tim Heaton, the Chief Operating Officer.  
Tim joined the Company on 1st October 2019. 

Directors’ remuneration 

Remuneration of the Director during the period was as follows: 

Aggregate emoluments including short-term employee 
benefits 
Pension costs – defined contribution plan 
Directors remuneration 
Social security costs 
Share based payments - employee option expense 

8 

Finance income and expense 

Interest receivable on bank deposits 

2019 
£ 
184,000 

2,190 
186,190 
20,237 
27,594 
234,021 

2019 
£ 

811 

2019 
£ 

2018 
£ 
84,277 

824 
85,101 
11,254 
- 
96,355 

2018 
£ 

- 

2018 
£ 

Interest expense on financial liabilities measured at 
amortised cost 

24,601 

30,192 

9 

Share-based payments 

Share-based payment schemes with employees 
During  the  year  ended  31  October  2019,  Dev  Clever  Holdings  plc  introduced  a  share-based 
payment scheme for employees (“the EMI share option plan"). The Scheme was created as part 
of  the  listing  process  to  grant  existing  employee’s  options  over  the  ordinary  shares  of  the 
Company and is classified as an equity settled share-based payment plan. The options granted 
under the Scheme had vesting periods of up to 36 months. 

64 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

There were 7,955,802 employee options granted during 2019 at an exercise price of £0.01 per 
share and  these vest subject to continued service  by the employee over a period of 3 years. 
Options expire at the end of a period of 10 years from the Grant Date of 14 January 2019 or on 
the date on which the option holder ceases to be an employee.  The options were valued under 
the Black Scholes Model.  The expense recognised in the income statement during the period 
was £20,123. 

Share-based payment expense with Director 
On 14 January 2019, Dev Clever Holdings plc granted options to purchase 10m ordinary shares to 
Nicholas Ydlibi, the  Chief  Financial Officer  and Company Secretary.  The  options vest in equal 
annual instalments, subject to continued service, over a period of 3 years and are exercisable at 
a price of £0.01.   The options expire at the end of a period of 10 years from the Grant Date of 14 
January 2019 or on the date on which the option holder ceases to be an employee.  The options 
were valued under the Black Scholes Model.  The expense recognised in the income statement 
during the period was £27,594. 

Advisor Warrants 
As part of the  listing process  and as set out in the  admission document, the  Company issued 
warrants over  2,290,000 shares  to its brokers, Pello Capital (formerly Cornhill), at an exercise 
price of £0.01, subject to expiry on 21 January 2024. The warrants were valued under the Black 
Scholes model. The expense recognised in the income statement during the period was £10,138. 
The warrants were exercised on 2 August 2019. 

Under  its  facility  agreement  with  Syminex,  and  as  set  out  in  the  admission  document,  the 
Company  issued  warrants  over  11,826,264  shares,  representing  3%  of  the  fully  diluted  share 
capital of the Company on admission.  The shares have an exercise price of £0.01 and are subject 
to expiry  on 21 January  2024. The  warrants were valued under the  Black  Scholes  model. The 
expense of £52,357 was recognised in the income statement during the period. 

The Company has measured the fair value of the services received as consideration for equity 
instruments of the Company, indirectly by reference to the fair value of the equity instruments. 
The table below sets out the options and warrants that were issued during the period and the 
principal assumptions used in the valuation. 

During the period the Group and Company recognised a total expense of £110,212 (2018: £nil) 
in the income statement in respect to share options and warrants in issue or committed to issuing 
at the end of the reporting period. 

The table below represents the weighted average exercise price (WAEP) of and the movements 
in share options and warrants during the period: 

Outstanding at beginning of the period 
Issued in the period 
Lapsed during the period 
Exercised in the year 
Outstanding at the end of the period 

Exercisable at the end of the period 

65 

31 October 
2019 
No. of options  
and warrants 
- 
32,072,065 
- 
(2,290,000) 
29,782,065 

11,826,264 

WAEP 
Pence 

- 
£0.01 
£0.01 
£0.01 
£0.01 

£0.01 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

The fair values of the options and warrants granted have been calculated using the Black Scholes 
model and applying the inputs shown below: 

Type 
Grant date 
Number of options/warrants 
Share price at grant date 

Exercise price at grant date 
Risk free rate 
Option life 
Expected volatility 

Expected dividend yield 
Expected redemption 
Fair value of options/ warrants 

10  Taxation 

Current tax 
UK corporation tax at 19% (2018: 19%) 
Adjustments in respect of prior years 

Deferred tax 
In respect of current year 
In respect of prior years 

Tax on loss on ordinary activities 

Tax reconciliation 
Loss before taxation 

Tax using UK corporation tax rate of 19% (2018: 19%) 
Non-deductible expenses 
Other tax adjustments 
Incremental tax relief re research and development 
expenditure 
Restriction of relief on settlement of research and 
development tax credits 
Unutilised tax losses carried forward 
Adjustment to deferred tax in respect of prior years 
Adjustment to current tax in respect of prior years (1) 

Options 
14/01/2019 
17,955,801 
£0.01 

Warrants 
21/01/2019 
14,116,264 
£0.01 

£0.01 
1.30% 
10 years 
50.00% 

0.00% 
95% 
£0.060 

2019 
£ 

33,366 
- 
33,366 

11,650 
- 
11,650 

45,016 

£0.01 
1.30% 
5 years 
50.00% 

0.00% 
100% 
£0.044 

2018 
£ 

79,093 
- 
79,093 

(36,685) 
- 
(36,685) 

42,408 

(1,064,647) 

(540,129) 

202,283 
(24,482) 
(20,488) 
12,148 

104,893 
(26,574) 
(12,496) 
67,461 

(5,090) 

(24,546) 

(136,319) 
- 
16,964 
45,016 

(53,838) 
(12,492) 
- 
42,408 

(1)  adjustment  to  current  tax  in  respect  of  prior  year’s  relates  to  the  finalisation  and 

submission of research and development tax credit 

66 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

11  Earnings per share 

The  basic  earnings  per  share  is  calculated  by  dividing  the  profit  attributable  to  equity 
shareholders  by  the  weighted  average  number  of  shares  in  issue.    The  Group  has  in  issue 
29,782,065 warrants and options at 31 October 2019.  The loss attributable to equity holders and 
the weighted average number of ordinary shares for the purposes of calculating diluted earnings 
per ordinary share are identical to those used for the basic earnings per ordinary share.  This is 
because  the  exercise  of warrants and options would  have  the  effect of reducing the loss per 
ordinary share and is therefore anti-dilutive. 

2019 
£ 

2018 
£ 

Loss attributable to equity holders of the Group: 

Continuing Operations 

(1,019,631) 

(497,721) 

Weighted average number of shares for Basic and diluted 
EPS 
Basic and diluted earnings per share from continuing 
operations (pence) 

352,229,708 

250,000,000 

(0.29) 

(0.20) 

Adjusted loss attributable to equity holders of the 
Group: 

Continuing Operations 

(796,649) 

(361,948) 

Weighted average number of shares for Basic and diluted 
EPS 

352,229,708 

250,000,000 

Basic and diluted earnings per share from continuing 
operations (pence) 

(0.23) 

(0.14) 

Weighted average number of shares for the prior year comparative represents the equity that 
would have been in issue had the acquisition taken place on 31 October 2018. 

The adjusted loss is calculated after adjusting for non-recurring one-off expenditure associated 
with the placing and the costs of the warrants and options granted in the period 

2019 
£ 

2018 
£ 

Loss attributable to equity holders of the Group 

(1,019,631) 

(497,721) 

IPO expenses recognised in the period 
Share-based payment - share options 
Share-based payments - share warrants 

112,770 
47,717 
62,495 

135,773 
- 
- 

Adjusted loss attributable to equity holders of the Group 

(796,649) 

(361,948) 

67 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

12 

Intangibles 

Cost 
At 1 November 2017 
Additions 
At 31 October 2018 
Additions 
At 31 October 2019 

Amortisation 
At 1 November 2017 
Charge for the year 
At 31 October 2018 
Charge for the year 
Impairment 
At 31 October 2019 

Net book value 
At 31 October 2019 
At 31 October 2018 

Trademarks 

£ 

- 
3,682 
3,682 
- 
3,682 

- 
- 
- 
- 
- 
- 

Externally 
purchased 
software 
£ 

- 
- 
- 
7,430 
7,430 

- 
- 
- 
(828) 
- 
(828) 

Internal 
use 
software 
£ 

- 
127,795 
127,795 
204,058 
331,853 

- 
- 
- 
(10,379) 
(174,085) 
(184,464) 

Total 

£ 

- 
131,477 
131,477 
211,488 
342,965 

- 
- 
- 
(11,207) 
(174,085) 
(185,292) 

3,682 
3,682 

6,602 
- 

147,389 
127,795 

157,673 
131,477 

The Company's internally developed software relates to its Launchyourcareer.com and VICTAR VR 
careers  education platform,  the  associated CLEVER suite  of intranet products, digital customer 
loyalty applications and virtual reality gaming experiences.   

An impairment review was undertaken at the balance sheet date.  As part of its assessment, the 
Board  considered  its  decision  to  accelerate  the  development  of  the  Launchyourcareer.com 
platform and supporting VICTAR VR virtual reality careers experience to prepare them for launch 
in North America commencing April 2020.   As a result, the Directors took the decision to defer 
further development of its virtual reality gaming experiences.  As future revenues from the gaming 
experiences are uncertain, the Directors took the decision to fully impair the carrying value of the 
gaming experiences.  An impairment charge of £174,085 has been recognised in cost of sales. 

No further impairments were identified. 

13  Property, plant and equipment 

Cost 
At 1 November 2017 
Additions 
Transfer between asset classes 
At 31 October 2018 
Additions 
At 31 October 2019 

68 

Fixtures 
and 
fittings 
£ 

17,673 
8,148 
(9,001) 
16,820 
1,875 
18,695 

Computer 
equipment 

Total 

£ 

£ 

18,899 
11,224 
9,001 
39,124 
24,767 
63,891 

36,572 
19,372 
- 
55,944 
26,642 
82,586 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Depreciation 
At 1 November 2017 
Charge for the year 
Transfer between asset classes 
At 31 October 2018 
Charge for the year 
At 31 October 2019 

Net book value 
At 31 October 2019 
At 31 October 2018 

(8,232) 
(1,518) 
7,425 
(2,325) 
(2,338) 
(4,663) 

(6,300) 
(10,138) 
(7,425) 
(23,863) 
(12,354) 
(36,217) 

(14,532) 
(11,656) 
- 
(26,188) 
(14,692) 
(40,880) 

14,032 
14,495 

27,674 
15,261 

41,706 
29,756 

An  impairment  review  was  undertaken  at  the  balance  sheet  date.      No  impairments  were 
identified. 

14 

Investments - Group 

Equity investments 

2019 
£ 

1,125 

2018 
£ 

- 

The  Group's  investments  at  the  balance  sheet  date  represents  share  capital  in  the  following 
company: 

Name of 
undertaking 

Country of 
incorporation 

Ownership 
interest 

Voting power 
held 

Nature of 
business 

Audoo Limited 

UK 

0.45% 

0.45% 

Audio devices 

The Company holds 750 Ordinary A shares held in Audoo Limited, a developer of audio meters 
to support performance rights organisations to track played music. 

The fair value does not differ materially to the carrying value at the period end. 

Investments - Company 

Cost and carrying value 

As at 26 September 2018 
Additions 
As at 31 October 2019 

Shares in 
subsidiaries 
£ 

- 
2,500,000 
2,500,000 

Details of the Company's subsidiaries at 31 October 2019 are as follows: 

Name of 
undertaking 

Country of 
incorporation 

Ownership 
interest 

Voting power 
held 

Nature of 
business 

DevClever 
Limited 

UK 

100% 

100% 

Digital media 

69 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

The Company's interest in Dev Clever Limited was acquired on 2nd October 2018.  The 
registered office of Dev Clever Limited is Ventura House, Ventura Park Road, Tamworth, B78 
3HL. 

15  Trade and other receivables - Group 

Trade receivables 
Less: Provision for impairment of trade receivables 

Prepayments 
Accrued income 
Income taxes 
Taxation and social security 
Other receivables 

The ageing of trade receivables that were not impaired at 
31 October was: 

Not past due 
Up to three months past due 
More than three months past due 

2019 
£ 

62,346 
(11,765) 
50,581 
33,522 
- 
16,402 
6,109 
50,000 
156,614 

2019 
£ 
22,692 
24,869 
3,020 
50,581 

2018 
£ 

89,263 
(4,500) 
84,763 
6,261 
10,734 
79,093 
- 
1,233 
182,084 

2018 
£ 
36,588 
28,765 
19,410 
84,763 

Accrued income and other receivables are not past due (2018: not past due). 

The Company trades only with recognised, credit-worthy third parties. Receivable balances are 
monitored on an ongoing basis with the aim of minimising the Company's exposure to bad debts. 
The Company has reviewed in detail all items comprising the above not past due and overdue 
but not impaired trade receivables to ensure that no impairment exists. As at 31 October 2019, 
trade receivables of £11,765 (2018: £4,500) were impaired and provided for.  The amount of the 
provision  was  £11,765  at  31  October  2019  (2018:  £4,500).  Movements  on  the  provision  for 
impairment of trade receivables are as follows: 

At 1 November 
Provision for impairment of receivables released / 
(charged) 
Receivables written off during the year 
At 31 October 

2019 
£ 
(4,500) 
(11,765) 

4,500 
(11,765) 

2018 
£ 
- 
(4,500) 

- 
(4,500) 

The  other  classes  within  trade  and  other  receivables  do  not  contain  impaired  assets.  The 
maximum  exposure  to credit risk  for trade  and other receivables  at the  reporting date  is  the 
carrying value of each class of receivable disclosed above. 

70 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

The carrying amounts of all the Company's trade and other receivables are denominated GBP 
Sterling. 

Trade and other receivables - Company 

Amounts owed by Group undertakings 
Prepayments 
Taxation and social security 
Other receivables 

2019 
£ 
1,134,404 
17,418 
6,109 
267,541 
1,425,472 

Accrued income and other receivables are not past due (2018: not past due). 

On 21 January  2019, the  Company provided an intra-group loan facility to its subsidiary, Dev 
Clever  Ltd  for  £1,233,000,  following  its  admission  to  the  Standard  List  of  the  London  Stock 
Exchange and the receipt of the placing proceeds.  The loan, which is unsecured and  
repayable on demand, bears interest at 4.75% above the Bank of England Base Rate.  Dev Clever 
Limited had drawn down £1,134,404 as at 31 October 2019. 

The  other  classes  within  trade  and  other  receivables  do  not  contain  impaired  assets.  The 
maximum exposure  to credit risk  for trade  and other receivables  at the  reporting date  is  the 
carrying value of each class of receivable disclosed above. 

The carrying amounts of all the Company's trade and other receivables are denominated GBP 
Sterling. 

16  Trade and other payables - Group 

Current 
Trade payables 
Accruals 
Deferred income 
Other taxation and social security 
Other payables 

2019 
£ 

(12,048) 
(75,110) 
(603) 
(36,645) 
(11,678) 
(136,084) 

2018 
£ 

(34,104) 
(73,118) 
(4,283) 
(32,858) 
(5,077) 
(149,440) 

The carrying amounts of all the Group’s trade and other payables are denominated GBP Sterling. 

Trade and other payables - Company 

Trade payables 
Accruals 
Other taxation and social security 
Other payables 

71 

2019 
£ 

(409) 
(67,910) 
(1,304) 
(2,489) 
(72,112) 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

The  carrying  amounts  of  all  the  Company's  trade  and  other  payables  are  denominated  GBP 
Sterling. 

17  Loans and Borrowings 

The Directors believe the book value of loans and borrowings approximates fair values.  Books 
values are:   

Unsecured loans 
- Crowdfunding 
Collateralised borrowings 

Non-current 
Unsecured loans 
- Crowdfunding 

2019 
£ 

(47,727) 
- 
(47,727) 

2018 
£ 

(47,694) 
(210,000) 
(257,694) 

(89,847) 
(89,847) 

(131,699) 
(131,699) 

Total loans and borrowings 

(137,574) 

(389,393) 

All  the  Group's  loans  and  borrowings  are  denominated  in  GBP  Sterling.    The  Group  has  no 
committed borrowing facilities.  

On 3 October 2017, the Group obtained a loan of £50,000, net of transaction costs of £2,750 from 
Funding Circle at an effective interest rate of 10.7%.  The loan is repayable in monthly instalments 
of  £1,067  over  a  5-year  term  and  is  secured  by  way  of  a  personal  guarantee  by  Christopher 
Jeffries, Director. 

On 9 April 2018, the Group obtained a loan of £152,413, net of transaction costs of £9,729 from 
Crowd2Fund at an effective interest rate of 14.2%.  The loan is repayable in monthly instalments 
of £4,112 over a 4-year term and is secured by way of a personal guarantees  
by Christopher Jeffries (Director), Katie Jeffries (spouse of Christopher Jeffries) and Nicholas Ydlibi 
(Director).   

On  12  June  2018,  the  Group  entered  into  a  secured  convertible  loan  facility  with  Acqam 
International FZE in the aggregate amount of £200,000.  The purpose of the loan was to cover 
the initial costs of the listing process and to provide additional working capital.  The Company 
had drawn £100,000 under the facility prior to it being repaid in full on or around 15 August 2018. 

On 10 August 2018, the Group entered into a secured convertible loan facility with Syminex FZE 
in the aggregate amount of £210,000.  The Group withdrew £210,000 to repay the loans drawn 
under  the  Acqam  International  FZE  Facility  of  £110,000,  inclusive  of  interest,  and  a  further 
£100,000 for general working capital purposes.  The facility, which expired on 21 January 2019, 
bore interest of 10%, payable  when the  amount of interest exceeds £11,000.  The  associated 
fixed and floating charges over the assets of Dev Clever Limited were released on conversion of 
the loan.   

Syminex elected to convert the outstanding balance of the loans drawn into ordinary shares of 
the parent company, Dev Clever Holdings plc, at the placing price of £0.01 per ordinary share, on 
its admission to the London Stock Exchange on 21 January 2019.  Under the facility, the Group 

72 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

has also undertaken to procure the grant of warrants for 3% of the fully diluted share capital of 
Dev Clever Holdings plc on Admission at the placing price of £0.01 per share exercisable for a 
term of 5 years from admission. 

18  Deferred tax - Group 

The elements of deferred taxation are as follows 

Accelerated capital allowances and intellectual property 

(16,464) 

(28,114) 

2019 
£ 

2018 
£ 

Movement in deferred tax: 

At 1 November 2017 
Credited to income statement 
At 31 October 2018 
Charged to income statement 
At 31 October 2019 

Accelerated 
capital 
allowances 
and 
intellectual 
property 
£ 
8,571 
(36,685) 
(28,114) 
11,650 
(16,464) 

The Company offsets tax assets and liabilities if and only if it has a legally enforceable right to set 
off  current  tax  assets  and  current  tax  liabilities  and  the  deferred  tax  assets  and  deferred  tax 
liabilities relate to income taxes levied by the same tax authority.  

19  Financial  instruments  and  financial  risk  management  – 

Group 

The Group is exposed to a variety of financial risks that arise from its use of financial instruments: 
credit risk, liquidity risk, foreign exchange risk and capital risk 

Principal financial instruments 

The principal financial instruments used by the Group from which financial instrument risk arises 
are as follows: 

•   Trade and other receivables 
•   Cash and cash equivalents 
•   Trade and other payables 
•   Debt finance 

73 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Financial assets 
Loans and receivables 
Trade and other receivables 
Cash and cash equivalents 

Financial liabilities 
Other financial liabilities 
Trade and other payables 
Loans and borrowings 

2019 
£ 

140,212 
496,707 
636,919 

2018 
£ 

102,991 
72,689 
175,680 

(136,084) 
(137,574) 
(273,658) 

(149,440) 
(389,393) 
(538,833) 

Disclosures in respect of the Company's financial risks are set out below: 

Financial risk management 

The Company’s activities expose it to credit, liquidity and foreign exchange risks. The Company's 
overall risk  management programme  focuses  on the  unpredictability of financial markets and 
seeks to minimise potential adverse effects on the Company's financial performance. 

Credit risk 
Credit risk is the risk of financial loss to the Company if a customer or counterparty to a financial 
instrument fails to meet its contractual obligations and arises principally from trade receivables 
from customers and cash deposits with financial institutions. The Company's exposure to credit 
risk  is influenced mainly by the  individual characteristics of each customer. Credit checks  are 
performed  on  new  and  potential  customers  and  receivable  balances  are  monitored  on  an 
ongoing basis with the aim of minimising the Company's exposure to bad debt. The Directors 
consider the above measures to be sufficient to control the credit risk exposure. 

The Company gives careful consideration to which organisations it uses for its banking services 
in order to minimise credit risk. At the reporting date, the Company's cash held on short-term 
deposit with Santander Bank plc in the United Kingdom was £496,707 (2018: £72,689). 

The  carrying  amount  of  financial  assets  recorded  in  the  consolidated  financial  statements 
represents the Company's maximum exposure to credit risk without taking into account the value 
of any collateral obtained. In the Directors’ opinion there have been no impairments of  
financial assets in the period, other than in relation to trade receivables written off of £11,765 
(2018: £4,500). 

Liquidity risk 
Liquidity risk is the risk that the Group will not be able to meet its financial obligations as they fall 
due. The Group manages its cash flows to ensure that it will always have sufficient liquidity to 
meet its liabilities when due, under both normal and stressed conditions, without incurring 
unacceptable losses or damage to the Group's reputation.  During the course of the year, the 
Group  has  raised  additional  equity  finance  to  support  to  on-going  development  and 
commoditisation of its software portfolio. 

On 14 December 2018, the Group raised £335,000 by way of a pre-IPO placing of 33,500,000 
ordinary shares of £0.01 at par value 

74 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

On 21 January, the Group raised gross proceeds of £678,000 through its Initial Public Offer with 
£590,000 arsing on the placing of 59,000,000 ordinary shares of £0.01 at par value and a further 
£88,000 arising through a subscription for 8,800,000 ordinary shares of £0.01 at par value. 

On 2 August 2019, the Group raised £22,900 on the exercise of advisor warrants over 2,290,000 
£0.01 ordinary shares at an exercise price of £0.01. 

On  22  August,  the  Group  raised  gross  proceeds  of  £435,599  through  a  placing  of  12,811,736 
ordinary shares of £0.01 at a placing price of £0.034. 

The  Directors  manage  liquidity  risk  by  regularly  reviewing  the  Group's  cash  requirements  by 
reference  to  short-term  cash  flow  forecasts  and  medium-term  working  capital  projections 
prepared by management. 

Foreign exchange risk 
The vast majority of the Company's revenues and costs are in Sterling (the Company’s functional 
currency) and involve no currency risk.  Activities in currencies other than Sterling are funded as 
much as possible through operating cash flows, mitigating foreign exchange risk.  

The Company has the following cash and cash equivalent deposits: 

Sterling 

2019 
£ 

2018 
£ 

496,707 

72,689 

The  gross  value  of  receivables  and  payables  by  currency  is  disclosed  in  notes  15  and  16 
respectively. The Group has the following net other financial instruments: 

Sterling 

2019 
£ 

2018 
£ 

359,133 

(316,704) 

Maturity of financial assets and liabilities  
Financial liabilities include two loans with outstanding balances of £32,978 (2018: £46,063) and 
£104,596 (2018: £152,413).  The total amount payable in more than one year from the reporting 
date is £89,847 (2018: £159,073) analysed as follows: 

Amounts repayable within 1 year 
Amounts repayable within 1 to 2 years 
Amounts repayable within 2 to 5 years 
Total 

2019 
£ 

47,727 
53,978 
35.869 
137,574 

2018 
£ 

251,960 
47.587 
89,846 
389,393 

The Company's other financial assets and liabilities at each reporting date are either receivable 
or payable within one year.  

75 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Capital management 
The  Company's  capital  structure  is  comprised  of  a  combination  of  shareholders’  equity  and 
external  loan  finance.  The  objective  of  the  Company  when  managing  capital  is  to  maintain 
adequate financial flexibility to preserve its ability to meet financial obligations, both current  
and long term. The  capital structure is managed and adjusted to reflect changes  in economic 
conditions. The Company funds its expenditures on commitments from existing cash and cash 
equivalent balances, primarily received from operating cash flows and from the crowd funding 
loans received.  There are no externally imposed capital requirements. Financing decisions are 
made  by  the  Directors  based  on  forecasts  of  the  expected  timing  and  level  of  capital  and 
operating expenditure required to meet the Company's commitments and development plans. 

20  Share capital and reserves 

Share Capital - Group and Company 

Number of 
shares issued 
and fully paid 
No. 

Share capital 

£ 

388,401,736 

3,884,017 

- 
1 

- 
- 

249,999,999 

2,500,000 

33,500,000 

335,000 

67,800,000 

678,000 

22,000,000 

220,000 

2,290,000 

22,900 

12,811,736 

128,117 

388,401,736 

3,884,017 

2019 
£ 

- 
(2,499,900) 

(2,499,900) 

2018 
£ 

- 
- 

- 

Ordinary share capital 
Issued and fully paid Ordinary shares of £0.01 each 

Reconciliation of movement during the year: 

As at 1 November 2017 
Ordinary share of £0.01 issued at £0.01 on incorporation 
on 26 September 2018 
Ordinary shares of £0.01 issued on 2 October 2018 for 
shares in DevClever Limited 
Ordinary shares of £0.01 issued at £0.01 on 14 December 
2018 for cash 
Ordinary shares of £0.01 issued at £0.01 on 21 January 
2019 for cash 
Ordinary shares of £0.01 issued at £0.01 on 21 January 
2019 on conversion of loan 
Ordinary shares of £0.01 issued at £0.01 on 2 August 
2019 for cash 
Ordinary shares of £0.01 issued at £0.034 on 22 August 
2019 for cash 

Merger reserve – Group 

At the beginning of period 
Transfer to merger reserve arising from accounting 
treatment of acquisition of subsidiary 

76 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Share premium account - Group and Company 

At beginning of period 
Premium arising on issue of new shares 
Share issue expenses 

Share-based payments reserve – Group and Company 

At the beginning of period 
Compensation expense recognised in period arising on 
issue of share options 
Fair value of advisor warrants issued in period 

Retained earnings - Group 

At the beginning of period 
Loss for the year 
Dividends paid 

Retained earnings - Company 

At the beginning of period 
Loss for the year 

2018 
£ 

- 
- 
- 
- 

2018 
£ 

- 
- 

- 
- 

2018 
£ 

371,680 
(497,721) 
(25,000) 
(151,041) 

2019 
£ 

- 
307,482 
(61,236) 
246,246 

2019 
£ 

- 
47,717 

62,495 
110,212 

2019 
£ 

(151,041) 
(1,019,631) 
- 
(1,170,672) 

2019 
£ 

- 
(61,741) 
(61,741) 

21  Operating lease commitments - Group 

At 30 April 2018, the Company had aggregate minimum lease payments under non-cancellable 
operating leases for office and other sites as follows: 

Due within 1 year 
Due within 2-5 years 

2019 
£ 

33,500 
67,000 
100,500 

2018 
£ 

33,500 
100,500 
134,000 

On 3 October 2017, the Company moved into new premises at Unit 1, Ninian Park, Ninian Park 
Way, Tamworth.  The associated initial lease term expires on 24 December 2022 and carries an 
annual charge of £33,500. 

77 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

22  Capital commitments – Group and Company 

As at 31 October 2019 and 31 October 2018 there were no capital commitments. 

23  Related party transactions - Group 

31 October 2019 

31 October 2018 

Income / 
(expense) 
in year 

Amounts 
Outstanding 

Income / 
(expense) 
in year 

Amounts 
Outstanding 

Aggregate emoluments 
CM Jeffries 
NAR Ydlibi 
T Heaton 
CB Forrest 
DR Ivy 

Share option expense 
NAR Ydlibi 

Staff expense advances 
CM Jeffries 

Purchases 
Clever Dev 
Dev Clever Consortium 

Sales 
Forever Worldwide 

90,095 
66,095 
13,400 
15,000 
15,000 
199,590 

27,594 

- 

- 
- 
- 

- 
- 

- 
- 
- 
- 
- 
- 

- 

- 

- 
- 
- 

- 
- 

49,292 
35,810 
- 
- 
- 
 85,102 

- 

- 
- 
- 
- 
- 
- 

- 

Director 
Director 
Key management 
Director 
Director 

Director 

1,000 

248 

Director 

21,618 
81,164 
102,782 

4,000 
4,000 

- 
- 
- 

- 
- 

CM Jeffries, Director and shareholder in Dev Clever Holdings is also a Director and shareholder of Clever 
Dev, Dev Clever Consortium and Forever Worldwide Limited. 

Save as disclosed above, none of the key management personnel of the Company owe any amounts to 
the Company (2018: £nil), nor are any amounts due from the Company to any of the key management 
personnel (2018: £nil). 

Related party transactions - Company 

Aggregate emoluments 
CB Forrest 
DR Ivy 

31 October 2019 

Income / 
(expense 
in year) 

15,000 
15,000 
30,000 

Amounts 
Outstanding 

- 
- 
- 

78 

Director 
Director 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEV CLEVER HOLDINGS PLC 
Year ended 31 October 2019 

Intra-Group 
transactions 
Dev Clever Limited 
- Parent company loan 
- Accrued interest 
- Management services 

1,233,000 
52,414 
165,127 
1,450,541 

1,134,404 
52,414 
165,127 
1,351,945 

Group Company 
Group Company 
Group Company 
Group Company 

24  Ultimate controlling party - Group and Company 

Christopher Michael Jeffries, the CEO and  Executive  Chairman of Dev Clever Holdings plc, has 
ultimate control of the Group through his ownership of 64.37% of the issued share capital of the 
holding company, as at 31 October 2019. 

On 31 January 2020 the controlling shareholder, Christopher Jeffries, sold 50,000,000 ordinary 
shares of 1p each reducing his holding to 200,000,000 ordinary shares, representing 46.28 per 
cent of the Company’s issued share capital.  The net proceeds of the disposal, of £400,000, were 
re-invested back into the Company by way of a convertible loan entitling Christopher Jeffries to 
convert his loan back into ordinary shares of 1p each (see note 25). 

25  Events after the Reporting Period - Group and Company 

On 21 January 2020 the Group issued 43,785,107 new ordinary shares of 1p at par value, raising 
gross proceeds of £437,785 through a placing and subscription.   

On 31 January 2020 the controlling shareholder, Christopher Jeffries, sold 50,000,000 ordinary 
shares of 1p each that he held in the capital of the Company to third party purchasers procured 
by  its  broker,  Novum  Securities  Limited,  at  1p  per  share  (“Sale”).  On  completion  of  the  Sale, 
Christopher Jeffries holding reduced to 200,000,000 ordinary shares, represented 46.28 per cent 
of the Company’s issued share capital.   

At the same time as reducing his holding in the Company, Christopher Jeffries and the Company 
entered into a convertible loan note agreement, pursuant to which the net proceeds of his share 
sale, amounting to £400,000 after tax, costs and commission, were provided to the Company as 
a subscription amount for convertible loan notes.   

The loan notes are convertible into ordinary shares of 1p each at Christopher Jeffries’ option, at 
any  time,  subject  to,  among  other  things,  the  Company  not  being  required  to  publish  a 
prospectus in connection with the issue of shares on conversion of the notes and no obligations 
under  Rule  9 of the  City Code  on Takeovers and Mergers being triggered by such an issue of 
shares. Unless  previously repaid or converted, the  loan notes  will be  redeemed at par by the 
Company on their fifth anniversary.  The Notes bear a zero coupon. 

79