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Dillard's

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Sector Consumer Cyclical
Industry Department Stores
Employees 10,000+
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FY2010 Annual Report · Dillard's
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2010 ANNUAL REPORT

34839 Merrill.indd   1

4/5/11   8:43 PM

Dear Shareholder,

Our 2010 results underscore a year of great progress at Dillard’s.  

  •  We generated merchandise sales improvement of 2% over 

We began 2010 well positioned to achieve notable results, and we 

  the prior year as a result of improving consumer confidence 

remained focused on our core initiatives throughout the year as 

  combined with our improved merchandise mix.

we executed disciplined inventory management and controlled 

our expenses. With rising consumer confidence and a dramatically 

improved merchandise mix, we achieved a comparable store 

merchandise sales increase of 3% which led the way to a significantly 

improved gross margin performance and profitability. With our

strong cash flow, we were able to confidently execute our share 

repurchase program, acquiring $414 million of our Class A Common 

  •  By confidently executing our inventory control initiatives, 

  we improved gross margin from retail operations by 190 basis  

  points of sales. Throughout the year, we continued our efforts  

  to better match merchandise receipts to point of sale, creating  

  a more constant flow of fresh merchandise selections 

  specifically refined to the discerning tastes of our customers. 

Stock as a vote of confidence in Dillard’s and in support of 

  •  We maintained control of our operating expenses, improving  

our shareholders.  

  them by 40 basis points of sales.

Equally as important as the execution of these initiatives, 

  •  We produced cash flow from operations of $513 million 

we took decisive action in 2010 to further establish a place of 

  allowing the repurchase of approximately $414 million 

clear distinction for Dillard’s in the mind of the fashion consumer.  

(14.6 million shares) of Class A Common Stock under our 

Specifically, we believe people shop at Dillard’s because they want 

  share repurchase programs. 

to feel good about themselves. Throughout our history, we have 

pursued, and will continue to pursue, a visible separation from 

simple transactional retailing to a mindset of people-centric 

retailing – where customers become clients and lasting                    

relationships are built over time through premium Dillard’s service 

delivered consist ntly with every visit. In 2010, we strengthened 

e

the framework to elevate product and people over price and 

promotion, because we believe there is room in the marketplace 

for a distinctive store that focuses on higher quality and more 

contemporary merchandise supported with outstanding client 

service. Accordingly, we have empowered our associates with  

We will maintain our conservative financial posture which has 

served us well during the past few years, resulting in a leaner, more 

focused company, well-positioned for the future with a strong 

financial position, ample liquidity and a clear strategy and vision.

We are greatly encouraged by our 2010 results, and we are excited 

about the future of Dillard’s. We sincerely thank our customers, 

associates and shareholders for their contributions to this success, 

and we look forward to serving you further in 2011.

the training, the tools and the incentives necessary

to get excited about the bold changes underway at Dillard’s

and to seek and maintain strong client relationships.

William Dillard, II 

Chairman of the Board &  

Chief Executive Officer

Alex Dillard

President

Our success in 2010 was further evidenced by the following:

  •  We achieved earnings per share of $2.67 compared to $0.93 

  for the prior year.  Net income grew to $179.6 million from 

  $68.5 million.  

34839 Merrill.indd   2

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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K

(Mark one)

(cid:2) ANNUAL REPORT PURSUANT TO  SECTION 13 OR  15(d) OF  THE  SECURITIES

EXCHANGE ACT OF 1934

For the fiscal year  ended January 29, 2011

(cid:3)

or
TRANSITION REPORT PURSUANT TO SECTION  13 OR 15(d) OF  THE SECURITIES
EXCHANGE ACT OF 1934

For the transition period from 

 to 

.

Commission file  number 1-6140
DILLARD’S, INC.
(Exact  name of registrant as specified in  its charter)

DELAWARE
State or other jurisdiction
of incorporation or organization

1600 CANTRELL ROAD, LITTLE ROCK,  ARKANSAS
(Address of principal executive offices)

71-0388071
(IRS  Employer
Identification No.)

72201
(Zip Code)

Registrant’s telephone number,  including area  code (501) 376-5200

Securities registered pursuant to Section 12(b)  of the  Act:

Title of each class

Name of each exchange on which registered

Class A Common Stock

New York Stock Exchange

Securities registered pursuant to Section 12(g) of  the Act:
None

Indicate by check mark if the registrant is a well-known  seasoned  issuer,  as  defined in  Rule 405  of the Securities

Act. (cid:2) Yes (cid:3) No

Indicate by check mark if the registrant is not required  to file reports pursuant to  Section 13 or Section  15(d)  of the

Act. (cid:3) Yes (cid:2) No

Indicate by check mark whether the registrant (1) has filed all  reports required  to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months  (or for such shorter period that the registrant was required
to file such reports), and (2) has been subject to such filing requirements for the past 90 days. (cid:2) Yes (cid:3)  No

Indicate by check mark whether the registrant has  submitted electronically  and  posted on its corporate  Web  site, if  any,

every Interactive Data File required to be submitted and posted  pursuant to  Rule  405  of Regulation S-T (§232.405 of this
chapter) during the preceding 12 months (or for such  shorter period that the registrant  was  required to submit and post  such
files). (cid:2) Yes (cid:3) No

Indicate by check mark if disclosure of delinquent  filers  pursuant  to Item 405  of Regulation S-K (§ 229.405  of this
chapter) is not contained herein, and will  not be contained, to the  best of registrant’s knowledge, in definitive proxy or
information statements incorporated  by reference  in Part  III of this Form 10-K or any  amendment to this Form  10-K. (cid:3)

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated  filer,  a non-accelerated filer, or

a smaller reporting company. See the definitions of ‘‘large  accelerated filer,’’ ‘‘accelerated filer’’ and ‘‘smaller reporting
company’’ in Rule  12b-2 of the Exchange  Act.
Large Accelerated  Filer (cid:2)

Accelerated Filer (cid:3)

Smaller  Reporting Company (cid:3)

Non-Accelerated Filer  (cid:3)
(Do not check if a
smaller reporting company)

Indicate by check mark whether the registrant is a shell  company (as defined in  Rule  12b-2  of the Exchange

Act). Yes (cid:3) No (cid:2)

State the aggregate market value of the  voting and  non-voting common  equity held  by  non-affiliates  of the registrant as

of July 31, 2010: $987,332,221.

Indicate the number of shares outstanding of each  of the registrant’s  classes of  common  stock as  of February  26, 2011:

CLASS A COMMON  STOCK,  $0.01 par value
CLASS B COMMON STOCK, $0.01 par value

55,966,084
4,010,929

DOCUMENTS INCORPORATED  BY  REFERENCE

Portions of the Proxy Statement for the Annual Meeting  of Stockholders to be  held May 21, 2011 (the ‘‘Proxy

Statement’’) are incorporated by reference into Part III.

Table of Contents

PART I

Page No.

Item No.

1.

1A.

1B.

2.

3.

4.

5.

6.

7.

Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Reserved . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART II

Market for Registrant’s Common Equity,  Related Stockholder Matters and Issuer

Purchases of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Selected  Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Management’s Discussion and  Analysis  of Financial Condition and Results of

Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

7A.

Quantitative and Qualitative Disclosures about Market Risk . . . . . . . . . . . . . . . . . .

8.

9.

9A.

9B.

10.

11.

12.

13.

14.

Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Changes in and Disagreements with Accountants on Accounting and  Financial

Disclosure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART III

Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . .

Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Security Ownership of Certain Beneficial Owners and Management and  Related

Stockholder Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Certain Relationships and Related Transactions, and Director Independence . . . . . .

Principal Accounting Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART IV

15.

Exhibits, Financial Statement  Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

39

1

3

7

8

9

9

11

13

15

36

36

37

37

37

38

38

39

39

39

ITEM 1. BUSINESS.

General

PART I

Dillard’s, Inc. (‘‘Dillard’s’’, the ‘‘Company’’, ‘‘we’’, ‘‘us’’, ‘‘our’’ or ‘‘Registrant’’)  ranks among the

nation’s largest apparel and home furnishing retailers. Our Company, originally founded in  1938 by
William T. Dillard, was incorporated in Delaware in  1964. As of January 29,  2011, we  operated
308 Dillard’s stores, including 14 clearance  centers, and one Internet store offering a wide selection  of
merchandise including fashion apparel for women, men and children, accessories, cosmetics, home
furnishings and other consumer goods.  On August 29, 2008, the Company purchased the  remaining
interest in CDI Contractors, LLC and CDI Contractors,  Inc. (‘‘CDI’’),  a former  50% equity method
joint venture investment of the Company.  CDI is a general contractor whose  business  includes
constructing and remodeling stores for the  Company.

In January 2011, the Company formed a  wholly-owned subsidiary that  will seek to operate as a
real estate investment trust (‘‘REIT’’) and  a wholly-owned captive insurance subsidiary  (‘‘Captive’’).  We
believe the formation of a REIT may  enhance our ability to access debt or preferred stock and thereby
enhance our liquidity. Operating subsidiaries  of  Dillard’s have  transferred  certain  real estate interests to
the REIT. Under the Captive, the following policies  were  in place as of January 29,  2011: (1) Workers’
Compensation & General Liability—includes claims for  self-insured workers’ compensation (with  a
self-insured retention of $4 million per  claim) and general liability (with a  self-insured retention of
$1 million per claim and a one-time $1  million corridor) and (2)  Accident &  Health—includes certain
claims for self-insured medical, health, salary and related  expenses with a minimum  attachment that
varies  and a specific limit of $300 thousand per plan participant. Additional types  of  coverage  will  be
contemplated for future inclusion in the  Captive.

The following table summarizes the percentage  of net sales by segment and major product line:

Retail operations segment:

Cosmetics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Ladies’ apparel and accessories . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . .
Juniors’ and children’s apparel
Men’s apparel and accessories . . . . . . . . . . . . . . . . . . . . . . .
Shoes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Home and furniture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Construction segment

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Percentage of Net Sales

Fiscal
2010

Fiscal
2009

Fiscal
2008

15% 15% 15%
36
37
8
8
17
17
14
15
7
6

37
9
18
13
7

98
2

97
3

99
1

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

100% 100% 100%

Most of our stores are located in suburban shopping  malls and  open-air centers.  Our customers
may also purchase merchandise on-line  at  our website, www.dillards.com,  which  features on-line gift
registries and a variety of other services. We operate retail department  stores located primarily in the
southwest, southeast and midwest regions of  the United States. The  stores are located in 29 states.

We  conduct our retail merchandise business  under highly competitive conditions. Although we  are

a large regional department store, we have numerous  competitors  at  the national and local level that
compete with our individual stores, including specialty, off-price,  discount and Internet retailers.
Competition is characterized by many factors including location,  reputation, assortment, advertising,

1

price, quality, service and credit availability.  We believe that  our stores are in a  strong competitive
position with regard to each of these  factors. Other retailers may compete for customers  on some or all
of these  factors, or on other factors,  and  may be perceived  by some potential customers as being better
aligned with their particular preferences.

Our merchandise selections include, but are not limited to, Dillard’s  lines of exclusive brand
merchandise such as Antonio Melani,  Gianni Bini,  Roundtree & Yorke  and Daniel Cremieux. Dillard’s
exclusive brands/private label merchandise program provides  benefits for Dillard’s and our customers.
Our customers receive fashionable, higher  quality product often at a savings compared  to  national
brands. Dillard’s private label merchandise program allows us to ensure Dillard’s high standards  are
achieved, while minimizing costs and  differentiating  our  merchandise offerings from other retailers.

We  have made a significant investment in our  trademark and license  portfolio, in terms of design
function, advertising, quality control,  manufacturing process and quick response  to  market  trends in a
quality manufacturing environment. Dillard’s trademark registrations are maintained for as long as
Dillard’s holds the exclusive right to use  the trademarks on  the listed products.

Our merchandising, sales promotion  and store operating support functions are conducted primarily

at our corporate headquarters. Our back office sales  support functions for the  Company, such  as
accounting, product development, store planning and information  technology, are also centralized.

We  have developed a knowledge of each of our  trade areas  and customer bases for  our  stores.
This knowledge is enhanced through regular  store  visits by senior management  and merchandising
personnel and through the use of on-line merchandise information  and is supported by our regional
merchandising offices. We will continue  to use  existing technology and  research to edit assortments by
store to meet the specific preference,  taste and size requirements  of each local operating area.

Certain departments in our stores are licensed to independent companies  in order to provide high

quality service and merchandise where  specialization, focus and expertise  are critical. The licensed
departments vary by store to complement  our own merchandising departments. The principal licensed
department is an upscale women’s apparel vendor in  certain stores. The terms of the license
agreements typically range between three  and five years with  one  year renewals and require the
licensee to pay for fixtures and to provide their own employees. We  regularly evaluate the performance
of the licensed departments and require  compliance with  established customer  service  guidelines. The
licensee for the fine jewelry department  ceased  operation  of all licensed outlets during  fiscal  2009.

GE Consumer Finance (‘‘GE’’) owns and manages Dillard’s proprietary  credit cards (‘‘proprietary
cards’’) under a long-term marketing  and  servicing  alliance (‘‘Alliance’’) that  expires in fiscal 2014. GE
establishes and owns proprietary card accounts  for our  customers, retains the  benefits and risks
associated with the ownership of the  accounts, provides key customer service functions,  including new
account openings, transaction authorization,  billing adjustments and customer inquiries,  receives the
finance charge income and incurs the bad debts associated with those accounts. Pursuant to the
Alliance, we receive on-going cash compensation from GE based  upon the  portfolio’s  earnings. The
compensation earned on the portfolio  is determined monthly and  has no recourse provisions. Further
pursuant to this agreement, we have no  continuing  involvement other  than to honor  the proprietary
cards in our stores. Although not obligated to a specific level of  marketing  commitment, we participate
in the marketing of the proprietary cards  and accept payments on the proprietary cards in our stores as
a convenience to customers who prefer  to  pay  in person  rather than by  paying online or mailing their
payments to GE.

We  seek to expand the number and use of the proprietary  cards by,  among  other  things,  providing

incentives to sales associates to open  new  credit  accounts, which generally  can be opened while a
customer is visiting one of our stores.  Customers who open accounts are rewarded with discounts  on
future purchases. Proprietary card customers are  sometimes  offered  private shopping nights, direct mail

2

catalogs, special discounts and advance notice  of sale events. GE has created various  loyalty programs
that reward customers for frequency  and  volume of proprietary card usage.

Our earnings depend to a significant  extent on  the results of  operations for the  last quarter of our

fiscal year. Due to holiday buying patterns, sales for that period  average approximately one-third of
annual sales.

As of January 29, 2011, we employed approximately 38,900 full-time and part-time  associates,  of
which  approximately 24% were part-time.  The number of associates varies during the  year, especially
during peak seasonal selling periods.

We  purchase merchandise from many sources and  do not believe that  we are dependent on any

one supplier. We have no long-term purchase  commitments or  arrangements with  any of our suppliers
and consider our relationships to be  strong and mutually beneficial.

Our fiscal year ends on the Saturday  nearest  January 31 of each  year. Fiscal years 2010,  2009 and

2008 ended on January 29, 2011, January 30, 2010 and January  31, 2009,  respectively, and  each
included 52 weeks.

For additional information with respect to our business, reference  is made to information
contained under the descriptions ‘‘Net sales,’’  ‘‘Net income (loss)’’ and ‘‘Total assets’’  under Item  6
hereof and to information contained  in Note  2 of ‘‘Notes to Consolidated Financial Statements’’ in
Item 8 hereof.

The information contained on our website  is not incorporated by reference into this Form 10-K

and should not be considered to be a  part of this Form 10-K. Our annual report on Form  10-K,
quarterly reports on Form 10-Q, current reports  on Form  8-K, statements of changes  in beneficial
ownership of securities on Form 4 and  amendments to those reports filed or furnished pursuant  to
Section 13(a) or 15(d) of the Exchange  Act are available free  of charge (as soon as reasonably
practicable after we electronically file  such  material with, or furnish it to, the SEC) on the
Dillard’s, Inc. website:

www.dillards.com

We  have adopted a Code of Business Conduct and Corporate Governance Guidelines, as required
by the listing standards of the New York Stock Exchange  and  the  rules of the SEC.  We have posted on
our  website our Code of Conduct, Corporate  Governance Guidelines, Social Accountability Policy and
committee charters for the Audit Committee  of the Board  of Directors  and the  Stock Option  and
Executive Compensation Committee.

Our corporate offices are located at 1600  Cantrell Road, Little Rock, Arkansas 72201,

telephone: 501-376-5200.

ITEM 1A. RISK FACTORS.

The risks described in Item 1A, Risk Factors, in this Annual Report on Form  10-K for  the year

ended January 29, 2011, could materially and adversely  affect our business, financial condition and
results of operations. The risk factors  discussed below do not identify  all risks  that  we face because our
business operations could also be affected by additional factors that are not presently  known  to  us.

The Company cautions that forward-looking statements, as  such term is defined in the Private
Securities Litigation Reform Act of 1995, contained in this Annual Report  on Form  10-K are based on
estimates, projections, beliefs and assumptions of management  at  the  time of  such statements and are
not guarantees of future performance.  The Company disclaims any obligation to update or revise any
forward-looking statements based on the  occurrence of  future events, the receipt of new information,
or otherwise. Forward-looking statements  of the  Company involve risks and uncertainties and  are

3

subject to change based on various important factors. Actual future performance, outcomes and results
may differ materially from those expressed in forward-looking statements made by the Company  and its
management as a result of a number of risks,  uncertainties and assumptions.

The retail merchandise business is highly competitive, and that  competition could lower revenues,  margins and
market share.

We  conduct our retail merchandise business  under highly competitive conditions. Although we  are

a large regional department store, we have numerous  competitors  at  the national and local level that
compete with our individual stores, including specialty, off-price,  discount, Internet and mail-order
retailers. Competition is characterized by many factors including location,  reputation, fashion,
merchandise assortment, advertising,  price, quality, service and  credit availability. We anticipate  that
intense competition will continue. If we are unable to maintain our competitive position, we could
experience downward pressure on prices, lower demand for products, reduced  margins, the inability  to
take advantage of new business opportunities  and  the loss of market share.

Changes in economic, market and other  conditions could adversely affect our  operating results.

The retail merchandise business is affected by  changes in  international, national,  regional, and
local economic conditions, consumer  preferences  and  spending patterns, demographic  trends, consumer
confidence, consumer credit availability, weather, traffic  patterns, the  type,  number and location  of
competing stores, and the effects of war or terrorist activities and any governmental responses thereto.
Factors such as inflation, apparel costs,  labor and  benefit costs, legal claims, and the availability  of
management and hourly employees also affect store operations and administrative expenses. Our  ability
to finance new store development, improvements and additions to existing stores, and  the acquisition of
stores from competitors is affected by  economic conditions,  including interest rates and  other
government policies impacting land and construction costs and the availability  of  borrowed  funds.

Current  store locations may become less  desirable, and desirable new  locations may not be available for a
reasonable price, if at all.

The success of any store depends substantially upon its location. There can be no assurance  that

current locations will continue to be desirable as demographic  patterns change.  Neighborhood  or
economic conditions where stores are  located could decline in the future, thus resulting in potentially
reduced sales in those locations. If we cannot obtain  desirable locations at reasonable prices, our cost
structure will increase and our revenues will be adversely affected.

Ownership and leasing of significant amounts of  real estate exposes us to possible  liabilities and losses.

We  own the land and building, or lease the land and/or  the building, for all of our stores.
Accordingly, we are subject to all of  the risks  associated with  owning and leasing  real estate. In
particular, the value of the assets could decrease, and their operating  costs could increase,  because of
changes in the investment climate for  real  estate, demographic  trends and supply  or demand for the
use of the store, which may result from competition from similar stores in the  area, as well  as liability
for environmental conditions. If an existing  owned store is  not  profitable, and  we decide to close it, we
may be required to record an impairment charge and/or exit costs associated with  the disposal  of  the
store. We generally cannot cancel our leases. If an existing  or future store is not profitable, and we
decide to close it, we may be committed to perform certain obligations under the  applicable lease
including, among other things, paying  the  base rent for the balance of the lease term. In addition, as
each  of the leases expires, we may be  unable to negotiate renewals, either on commercially acceptable
terms or at all, which could cause us  to  close stores in  desirable locations. We may not be able to close
an unprofitable owned store due to an  existing operating covenant which may cause us to operate the
location at a loss and prevent us from  finding a more  desirable location. We have approximately

4

75 stores along the Gulf and Atlantic  coasts that  are covered  by third  party insurance but are
self-insured for property and merchandise  losses related to ‘‘named storms’’; therefore,  repair and
replacement costs  will be borne by us for damage to any of these stores  from ‘‘named  storms’’.

We rely on third party suppliers to obtain  materials and  provide production  facilities from  which we source
our merchandise.

We  may experience supply problems  such  as unfavorable  pricing or untimely  delivery of

merchandise. The price and availability  of  materials from suppliers can be adversely affected by factors
outside of our control, such as increased  worldwide  demand.  Further,  our suppliers who also serve  the
retail industry may experience financial  difficulties due to a  downturn in  the industry or in  other
macroeconomic environments, such as  credit  markets,  stifling their ability to obtain borrowed funds
necessary to finance their operations. These supplier risks may have  a  material adverse effect on  our
business and results of operations.

We may  evaluate acquisitions, joint ventures  and  other  strategic initiatives, any of which could distract
management or otherwise have a negative  effect on revenues, costs and stock price.

Our future success may depend on opportunities to buy or obtain  rights to other businesses or
technologies that could complement, enhance  or expand our current business or  products or  that  might
otherwise offer growth opportunities.  In particular, we intend to evaluate potential mergers,
acquisitions, joint venture investments,  strategic initiatives, alliances, vertical integration  opportunities
and divestitures. Our attempt to engage in these transactions may expose us to various  inherent risks,
including:

• assessing the value, future growth potential, strengths,  weaknesses, contingent  and other

liabilities and potential profitability of acquisition candidates;

• the potential loss of key personnel  of an acquired business;

• the ability to achieve projected economic  and  operating synergies;

• difficulties successfully integrating, operating, maintaining and managing newly acquired

operations or employees;

• difficulties maintaining uniform standards, controls, procedures and  policies;

• unanticipated changes in business and  economic conditions  affecting an acquired business;

• the possibility of impairment charges if an  acquired  business performs below expectations; and

• the diversion of  management’s attention from the existing business to integrate the  operations
and personnel of the acquired or combined business or  to implement the  strategic initiative.

Our annual and quarterly financial results may fluctuate  depending on various factors, many of which are
beyond our control, and if we fail to meet the  expectations of securities analysts or investors, our share  price
may decline.

Our sales and operating results can vary  from quarter to quarter and year to year depending  on

various factors, many of which are beyond our control.  Certain events  and factors  may directly and
immediately decrease demand for our products or increase operating costs. If customer demand
decreased or if operating costs increased  rapidly, our results of operations  would also decline
precipitously. The recent passage of health care  legislation will  cause the Company’s  operating costs to
rise in fiscal 2014 and beyond. The Company  is currently in  the process  of  assessing the extent of  the
effect of the legislation on its operating costs. Other events and factors include:

• changes in competitive and economic conditions generally;

5

• variations in the timing and volume of our sales;

• sales promotions by us or our competitors;

• changes in average same-store sales  and customer visits;

• changes in legislation, affecting such matters  as credit  card income;

• variations in the price (including purchase discounts),  availability and shipping costs of

merchandise;

• seasonal effects on demand for our products;

• changes in the cost or availability of material or  labor; and

• weather and acts of God.

Litigation with customers, employees and others could harm our reputation  and  impact operating  results.

Lawsuits have been filed, and may continue  to  be  filed, from customers and employees alleging
discrimination. We are also susceptible to claims filed by customers  alleging responsibility for  injury
suffered during a visit to a store. Further, we may be subject to other  claims in the  future based on,
among other things, employee discrimination, harassment,  wrongful termination  and wage issues,
including those relating to overtime compensation.  These types of claims,  as well as other types of
lawsuits to which we are subject from  time to time, can distract management’s  attention  from core
business operations and/or negatively  impact  operating results.

Catastrophic events may disrupt our business.

Unforeseen events, including war, terrorism and other international  conflicts,  public  health  issues,
and natural disasters such as earthquakes, hurricanes  or other adverse weather and climate  conditions,
whether occurring in the United States or abroad,  could disrupt our  operations, disrupt  international
trade and supply chain efficiencies, suppliers or customers,  or result in political or  economic instability.
These events could result in property losses, reduce  demand for our products or make it difficult or
impossible to receive products from suppliers.

Variations in the amount of vendor allowances received  could adversely impact  our operating  results.

We  receive vendor allowances for advertising, payroll and  margin maintenance  that  are a strategic

part of our operations. A reduction in  the amount of cooperative  advertising allowances  would likely
cause  us to consider other methods of advertising as  well as the volume and frequency of our product
advertising, which could increase/decrease our expenditures and/or  revenue. Decreased payroll
reimbursements would either cause payroll  costs to rise,  negatively impacting operating  income,  or
cause  us to reduce the number of employees,  which may  cause  a  decline in sales. A  decline  in the
amount of margin maintenance allowances  would either increase cost  of sales,  which would negatively
impact gross margin and operating income, or cause us to reduce merchandise purchases, which  may
cause  a decline in sales.

A privacy breach could adversely affect  our  business, reputation and financial  condition.

The protection of customer, employee and Company data is critical to us.  The  regulatory

environment surrounding information  security and privacy is increasingly demanding, with the frequent
imposition of new and constantly changing  requirements. We receive certain personal information about
our  customers and employees. In addition, our online operations at www.dillards.com depend upon the
secure transmission of confidential information over public networks, including information  permitting
cashless payments. A compromise of our security  systems that results  in personal information being

6

obtained by unauthorized persons could adversely affect  our reputation with  our customers, employees
and others, as well as our operations,  results of  operations,  financial condition  and liquidity,  and could
result in litigation against us or the imposition of penalties.  In  addition, a  security breach could require
that we expend significant additional  resources related to our information  security systems and  could
result in a disruption of our operations,  particularly our online sales operations.

Changes in the income and cash flow from  our long-term marketing and servicing  alliance related  to our
proprietary credit cards could impact operating  results  and cash  flows.

GE owns and manages our proprietary credit cards under  the Alliance that expires in fiscal 2014.

The Alliance provides for certain payments to be made  by GE to the Company, including  a revenue
sharing and marketing reimbursement. The income and cash flow that  the  Company receives  from the
Alliance is dependent upon a number  of  factors including the level of sales on  GE accounts, the  level
of balances carried on the GE accounts  by  GE customers, payment rates  on GE accounts,  finance
charge  rates and other fees on GE accounts, the level of credit losses for the GE  accounts, GE’s ability
to extend credit to our customers as  well  as GE’s funding  costs, all of which can  vary based on  changes
in federal and state banking and consumer  protection laws and from a variety of  economic, legal,  social
and other factors that we cannot control.

The percentage-of-completion method of  accounting for  contract revenues may result  in material  adjustments,
which could result in a charge against  our earnings.

Our construction segment recognizes contract  revenues  using  the percentage-of-completion

method. Under this method, estimated contract revenues are recognized by applying the percentage of
completion of the project for the period to the total estimated  revenues for the contract. Estimated
contract losses are recognized in full  when determined. Total contract revenues  and cost estimates  are
reviewed and revised at a minimum on a  quarterly  basis as the work progresses and as  change  orders
are approved. Adjustments based upon the  percentage of  completion are reflected in contract revenues
in the period when these estimates are revised. To the  extent that  these adjustments result  in an
increase, a reduction or an elimination  of  previously  reported contract  profit, we recognize a credit or a
charge  against current earnings, which could be material.

ITEM 1B. UNRESOLVED STAFF COMMENTS.

None.

7

ITEM 2. PROPERTIES.

All of our stores are owned by us or leased from third  parties. At January  29, 2011, we operated
308 stores in 29 states totaling approximately 53.5 million square feet of  which we owned approximately
46.5 million square feet. Our third-party store leases typically provide for rental payments  based on  a
percentage of net sales with a guaranteed minimum annual rent. In general,  the Company pays  the cost
of insurance, maintenance and real estate  taxes related to the leases.

The following table summarizes by state of  operation the  number of retail stores  we operate and

the corresponding owned and leased footprint at January 29, 2011:

Location

Alabama . . . . . . . . . . . . . . . . . . . . . .
Arkansas . . . . . . . . . . . . . . . . . . . . . .
Arizona . . . . . . . . . . . . . . . . . . . . . . .
California . . . . . . . . . . . . . . . . . . . . .
Colorado . . . . . . . . . . . . . . . . . . . . . .
Florida . . . . . . . . . . . . . . . . . . . . . . .
Georgia . . . . . . . . . . . . . . . . . . . . . . .
Iowa . . . . . . . . . . . . . . . . . . . . . . . . .
Idaho . . . . . . . . . . . . . . . . . . . . . . . .
Illinois . . . . . . . . . . . . . . . . . . . . . . . .
Indiana . . . . . . . . . . . . . . . . . . . . . . .
Kansas . . . . . . . . . . . . . . . . . . . . . . . .
Kentucky . . . . . . . . . . . . . . . . . . . . . .
Louisiana . . . . . . . . . . . . . . . . . . . . . .
Missouri
. . . . . . . . . . . . . . . . . . . . . .
Mississippi . . . . . . . . . . . . . . . . . . . . .
Montana . . . . . . . . . . . . . . . . . . . . . .
North Carolina . . . . . . . . . . . . . . . . . .
Nebraska . . . . . . . . . . . . . . . . . . . . . .
New Mexico . . . . . . . . . . . . . . . . . . . .
Nevada . . . . . . . . . . . . . . . . . . . . . . .
Ohio . . . . . . . . . . . . . . . . . . . . . . . . .
Oklahoma . . . . . . . . . . . . . . . . . . . . .
South Carolina . . . . . . . . . . . . . . . . . .
Tennessee . . . . . . . . . . . . . . . . . . . . .
Texas . . . . . . . . . . . . . . . . . . . . . . . . .
Utah . . . . . . . . . . . . . . . . . . . . . . . . .
Virginia . . . . . . . . . . . . . . . . . . . . . . .
Wyoming . . . . . . . . . . . . . . . . . . . . . .

Number
of stores

Owned
Stores

Leased
Stores

Owned
Building
on Leased
Land

Partially
Owned
and
Partially
Leased

11
8
17
3
9
42
12
5
2
3
3
7
6
14
10
6
2
16
3
6
4
15
10
8
10
61
6
8
1

10
7
16
3
8
38
7
5
1
2
3
3
5
12
7
4
2
14
2
3
4
10
6
8
7
43
4
5
1

—
—
—
—
1
—
3
—
1
—
—
2
1
1
1
1
—
1
1
3
—
5
4
—
1
11
2
2
—

41

—
—
1
—
—
4
2
—
—
1
—
2
—
—
2
1
—
1
—
—
—
—
—
—
—
2
—
1
—

17

1
1
—
—
—
—
—
—
—
—
—
—
—
1
—
—
—
—
—
—
—
—
—
—
2
5
—
—
—

10

Total . . . . . . . . . . . . . . . . . . . . . . . . .

308

240

8

At January 29, 2011, we operated the following additional facilities:

Facility

Location

Square Feet

Owned /
Leased

Distribution Centers:

. . . . . . . . . . . . . . . . . Mabelvale, AR

Gilbert, AZ
Valdosta, GA
Olathe, KS
Salisbury, NC
Ft. Worth, TX
Internet Fulfillment Center . . . . . . . . . . . . . Nashville, TN
Dillard’s Executive Offices . . . . . . . . . . . . . Little  Rock, AR
CDI Contractors, LLC Executive  Office . . . . Little  Rock, AR
CDI Storage Facilities . . . . . . . . . . . . . . . . . Maumelle, AR

400,000 Owned
295,000 Owned
370,000 Owned
500,000 Owned
355,000 Owned
700,000 Owned
285,000 Leased
333,000 Owned
25,000 Owned
66,000 Owned

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3,329,000

Additional information is contained in Notes 1,  3, 13 and 14  of ‘‘Notes to Consolidated Financial

Statements,’’ in Item 8 hereof.

ITEM 3. LEGAL PROCEEDINGS.

On May 27, 2009, a lawsuit was filed in the United States District Court  for the  Eastern District of
Arkansas styled Steven Harben, Derivatively on Behalf  of  Nominal Defendant Dillard’s, Inc. v. William
Dillard II et al, Case Number 4:09-IV-395. The lawsuit generally  seeks return of monies and alleges that
certain officers and directors of the Company have  been overcompensated and/or received improper
benefits at the expense of the Company and its  shareholders. On September 30, 2010, the court
dismissed the lawsuit in its entirety. It is  not known  whether  plaintiff  intends to file  an appeal. If so,
the named officers and directors intend  to  contest these allegations vigorously.

On June 10, 2009, a lawsuit was filed  in the Circuit Court of Pulaski County,  Arkansas styled

Billy K. Berry, Derivatively on behalf  of Dillard’s, Inc.  v. William Dillard II et  al, Case
Number CV-09-4227-2. The lawsuit generally  seeks  return of monies and alleges that certain officers
and directors of the Company have been  overcompensated and/or received improper benefits  at the
expense of the Company and its shareholders. On February 18, 2010,  the  Circuit  Court entered  an
‘‘Order of Dismissal with Prejudice and  Final Judgment’’ dismissing the  case as to all parties  defendant.
Plaintiff has appealed the Court’s Order.  The named officers  and directors will continue to contest
these allegations vigorously.

From time to time, the Company is involved in other litigation relating to claims arising out of the

Company’s operations in the normal course of business. This may include litigation with customers,
employment related lawsuits, class action  lawsuits,  purported class  action lawsuits and actions brought
by governmental authorities. As of March  23, 2011, the Company is not a  party to any  legal
proceedings that, individually or in the  aggregate, are reasonably expected  to  have a material adverse
effect on the Company’s business, results of  operations, financial condition or cash flows.

ITEM 4. RESERVED.

9

EXECUTIVE OFFICERS OF THE REGISTRANT

The following table lists the names and ages of all executive officers  of the Registrant, the nature

of any family relationship between them and all positions and offices  with the  Registrant  presently held
by each person named. Each is elected to serve a one-year  term. There are  no other persons chosen to
become  executive officers.

Name

Age

Position & Office

William  Dillard, II . . . . . 66 Director;  Chief Executive Officer

Alex Dillard . . . . . . . . . 61 Director;  President

Mike Dillard . . . . . . . . . 59 Director;  Executive Vice

President

Held
Present
Office Since

1998

1998

1984

Family Relationship to CEO

None

Brother  of William Dillard, II

Brother  of William Dillard, II

Drue Matheny . . . . . . . . 64 Director;  Executive Vice

1998

Sister  of William Dillard, II

President

James I. Freeman . . . . . . 61 Director;  Senior Vice President;

1988

None

Chief  Financial  Officer

Steven  K. Nelson . . . . . . 53 Vice  President

Robin Sanderford . . . . . 64 Vice  President

Paul J. Schroeder, Jr.

. . . 63 Vice  President; General  Counsel

Burt Squires . . . . . . . . . 61 Vice  President

Julie A. Taylor . . . . . . . . 59 Vice  President

David Terry . . . . . . . . . . 61 Vice  President

Richard B. Willey* . . . . . 60 Vice  President

1988

1998

1998

1984

1998

1992

2010

None

None

None

None

None

None

None

* Mr. Willey  joined  the Company  in  1987.  He  served  as Regional Vice President  of Stores  from  1987 to
2001. From 2001  to 2010, he  served  as  Vice  President of  Store  Planning and Construction.  In  2010, he
was promoted  to Corporate Vice President of  Stores.

10

PART II

ITEM 5. MARKET FOR REGISTRANT’S COMMON  EQUITY,  RELATED STOCKHOLDER

MATTERS AND ISSUER PURCHASES OF EQUITY  SECURITIES.

Market and Dividend Information for Common  Stock

The Company’s Class A Common Stock trades on the  New York  Stock  Exchange  under the  Ticker

Symbol ‘‘DDS’’. No public market currently exists for  the Class  B Common Stock.

The high and low sales prices of the  Company’s  Class A Common Stock,  and dividends declared

on each class of common stock, for each quarter of fiscal 2010 and 2009 are presented in the table
below:

2010

2009

Dividends
per Share

High

Low

High

Low

2010

2009

First
. . . . . . . . . . . . . . . . . . . . .
Second . . . . . . . . . . . . . . . . . . .
Third . . . . . . . . . . . . . . . . . . . . .
Fourth . . . . . . . . . . . . . . . . . . . .

$31.22
29.88
27.80
44.50

$14.94
19.91
19.26
25.31

$ 8.00
11.50
15.72
20.17

$ 2.96
7.10
9.87
12.57

$0.04
0.04
0.04
0.04

$0.04
0.04
0.04
0.04

While the Company expects to continue paying quarterly  cash dividends during fiscal 2011, all

subsequent dividends will be reviewed quarterly and declared by the Board of Directors.

Stockholders

As of February 26, 2011, there were 3,420 holders of record of  the Company’s Class A Common

Stock and 8 holders of record of the Company’s Class B Common Stock.

Repurchase of Common Stock

Issuer Purchases of Equity Securities

Period

October 31, 2010 through

November 27, 2010 . . . . . . . . . . . . .
November 28, 2010 through January  1,
2011 . . . . . . . . . . . . . . . . . . . . . . .

January 2, 2011 through January 29,

(a) Total
Number of
Shares
Purchased

(b) Average Price
Paid per Share

(c)Total Number of
Shares Purchased
as Part of Publicly
Announced Plans
or  Programs

(d) Approximate
Dollar Value of
Shares that May
Yet Be Purchased
Under the Plans  or
Programs

1,827,750

$29.07

1,827,750

$125,537,042

1,261,000

38.21

1,261,000

77,351,674

2011 . . . . . . . . . . . . . . . . . . . . . . .

1,493,650

Total . . . . . . . . . . . . . . . . . . . . . . . . .

4,582,400

39.29

$34.92

1,493,650

4,582,400

18,669,699

$ 18,669,699

In August 2010, the Company’s Board of Directors authorized  the Company to repurchase up to

$250 million of the Company’s Class A Common Stock. This authorization permits the Company to
repurchase its Class A Common Stock in  the open market, pursuant to preset trading plans  meeting
the requirements of Rule 10b5-1 under the Securities Exchange Act of 1934  or through privately
negotiated transactions. The plan has no expiration  date, and remaining availability pursuant to the
Company’s share repurchase program was $18.7 million as of January 29, 2011.

11

In February 2011, the Company announced that the  Board of Directors authorized the repurchase

of up to $250 million of its Class A Common Stock.  This authorization permits the Company  to
repurchase its Class A Common Stock in  the open market, pursuant to preset trading plans  meeting
the requirements of Rule 10b5-1 under the Securities Exchange Act of 1934  or through privately
negotiated transactions. The plan has no expiration  date.

Securities Authorized for Issuance under Equity Compensation  Plans

The information concerning the Company’s equity compensation plans is  incorporated by reference

here to Item 12 of this Annual Report  on Form 10-K under the heading ‘‘Equity Compensation Plan
Information’’.

Company Performance

For each of the last five fiscal years,  the graph below compares the cumulative  total returns on  the

Company’s Class A Common Stock,  the  Standard & Poor’s 500 Index and  the Standard &  Poor’s
Supercomposite Department Stores Index. The cumulative total return on the Company’s Class A
Common Stock assumes $100 invested in such stock on  January 29,  2006 and  assumes reinvestment of
dividends.

Stock Performance Graph

$200

$150

s
r
a
l
l

o
D

$100

$50

$0

2006

2007

2008

2009

2010

Dillard

S&P 500

S&P Supercomposite Dept. Strs

22MAR201111125028

2006

2007

2008

2009

2010

Dillard’s, Inc.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
S&P 500 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
S&P Supercomposite Department Stores . . . . . . . . . . . . . . .

135.81
114.77
145.06

80.22
112.66
93.86

17.25
68.21
42.70

66.94
90.88
72.09

163.94
110.26
83.89

12

ITEM 6. SELECTED FINANCIAL  DATA.

The selected financial data set forth  below should be read in conjunction with our ‘‘Management’s

Discussion and Analysis of Financial Condition  and Results of Operations’’, our consolidated audited
financial statements and notes thereto  and the other  information contained elsewhere  in this report.

(Dollars in thousands of dollars, except per share data)

Net sales . . . . . . . . . . . . . . . . . .
Percent change . . . . . . . . . . .
Cost of sales . . . . . . . . . . . . . . .
Percent of sales . . . . . . . . . . .
Interest and debt expense, net . .
Income (loss) before income
taxes and equity in (losses)
earnings of joint ventures . . . .
Income taxes (benefit) . . . . . . . .
Equity in (losses) earnings of

joint ventures . . . . . . . . . . . . .
Net income (loss) . . . . . . . . . . .
Net income (loss) per diluted

common share . . . . . . . . . . . .
Dividends per common share . . .
Book value per common share . .
Average number of diluted

shares outstanding . . . . . . . . .
Accounts receivable(1) . . . . . . . .
Merchandise inventories . . . . . .
Property and equipment, net . . .
Total assets . . . . . . . . . . . . . . . .
Long-term debt . . . . . . . . . . . . .
Capital lease obligations . . . . . .
Other liabilities . . . . . . . . . . . . .
Deferred income taxes . . . . . . . .
Subordinated debentures . . . . . .
Total stockholders’ equity . . . . . .
Number of stores

Opened . . . . . . . . . . . . . . . . .
Closed(2) . . . . . . . . . . . . . . .
Total—end of year . . . . . . . . .

*

53 weeks

2010

2009

2008

2007

2006*

$ 6,120,961

0%

$ 6,094,948

(cid:2)11%

$ 6,830,543

(cid:2)5%

$ 7,207,417

(cid:2)6%

$ 7,636,056

1%

3,976,063

4,102,892

4,827,769

4,786,655

5,032,351

65.0%

73,792

67.3%

74,003

70.7%

88,821

66.4%

91,556

65.9%

87,642

268,716
84,450

(4,646)
179,620

2.67
0.16
34.79

84,525
12,690

(380,005)
(140,520)

(3,304)
68,531

(1,580)
(241,065)

0.93
0.16
31.21

(3.25)
0.16
30.65

60,518
13,010

6,253
53,761

0.68
0.16
33.45

67,174,163
25,950
1,290,147
2,595,514
4,374,166
697,246
11,383
205,916
341,689
200,000
2,086,720

73,783,960
63,222
1,300,680
2,780,837
4,606,327
747,587
22,422
213,471
349,722
200,000
2,304,103

74,278,461
87,998
1,374,394
2,973,151
4,745,844
757,689
24,116
220,911
378,348
200,000
2,251,115

79,103,423
10,880
1,779,279
3,190,444
5,338,129
760,165
25,739
217,403
436,541
200,000
2,514,111

253,842
20,580

12,384
245,646

3.05
0.16
32.19

80,475,210
10,508
1,772,150
3,146,626
5,396,735
956,611
28,328
206,122
448,770
200,000
2,579,789

2
3
308

0
6
309

10
21
315

9
11
326

8
10
328

(1) As discussed in Note 2 of the Notes to Consolidated Financial Statements, the Company

purchased the remaining interest in CDI, a  former 50%  equity method joint venture  investment of
the Company, on August 29, 2008.

(2) One store in Biloxi, Mississippi, not in operation  during fiscal 2007  and fiscal 2006  due  to  the

hurricanes of 2005 and included in the  2006 closed store totals, was re-opened in early fiscal 2008.

13

The items below are included in the  Selected  Financial Data.

2010

The items below amount to a net $10.4  million pretax gain ($16.4 million after tax gain or  $0.24

per  diluted share).

• a $2.2 million pretax charge ($1.4 million after  tax  or $0.02 per diluted share) for asset

impairment and store closing charges related  to  the write-down of one property currently held
for sale (see Note 14 of the Notes to Consolidated  Financial  Statements).

• a $7.5 million pretax gain ($4.8 million after tax or $0.07 per diluted  share) on proceeds received

for final payment related to hurricane losses.

• a $5.1 million pretax gain ($3.3 million after tax or $0.05 per diluted  share) related to the sale of

five retail store locations.

• a $9.7 million income tax benefit ($0.14 per diluted share)  primarily related to net decreases  in

unrecognized tax benefits, interest and penalties due to resolutions of federal and state
examinations; decreases in state net operating  loss valuation allowances;  and a  decrease in a
capital loss valuation allowance.

2009

The items below amount to a net $6.6  million pretax gain ($14.7 million after tax gain or  $0.19

per  share).

• a $3.1 million pretax charge ($2.0 million after  tax  or $0.03 per share) for asset  impairment and

store closing charges related to certain  stores (see Note  14 of the  Notes to Consolidated
Financial Statements).

• a $5.7 million pretax gain ($3.6 million after tax or $0.05 per share) related  to  proceeds received
from settlement of the Visa Check/Mastermoney  Antitrust litigation (see Note 13 of the  Notes
to Consolidated Financial Statements).

• a $10.6 million income tax benefit ($0.14 per share)  primarily due  to  state administrative

settlement and a decrease in a capital  loss valuation allowance.

• a $1.7 million pretax gain ($1.0 million after tax or $0.01 per share) on  the early  extinguishment

of debt related to the repurchase of certain unsecured  notes (see Note  5 of the  Notes to
Consolidated Financial Statements).

• a $2.3 million pretax gain ($1.5 million after tax or $0.02 per share) related  to  the sale  of a

vacant store location in Kansas City,  Missouri.

2008

The items below amount to a net $180.4  million pretax charge ($125.5  million  after tax  charge or

$1.69 per share).

• a $197.9 million pretax charge ($136.5 million after  tax  or  $1.84 per share) for asset impairment
and store closing charges related to certain  stores (see Note 14 of the Notes to Consolidated
Financial Statements).

• a $7.3 million pretax charge ($4.6 million after  tax  or $0.06 per share) related to hurricane losses

and remediation expenses incurred during the  2008 hurricane season.

14

• a $24.8 million pretax gain ($15.6 million after tax or $0.21 per share) related  to  the sale  of an

aircraft and the sale of a store located in  San Antonio,  Texas.

2007

The items below amount to a net $2.3  million pretax charge ($10.7  million  after tax  gain or $0.13

per  diluted share).

• a $20.5 million pretax charge ($12.8 million after  tax  or $0.16 per diluted share) for asset

impairment and store closing charges related  to  certain stores.

• an $18.2 million pretax gain ($11.5 million after tax or $0.14 per diluted share)  related to

reimbursement for inventory and property damages  incurred during  the 2005 hurricane season.

• a $12.0 million income tax benefit ($0.15 per diluted share)  primarily due to state administrative

settlement, federal credits and the change in a capital loss  valuation  allowance.

2006

The items below amount to a net $9.1  million pretax gain ($81.8 million after tax gain or  $1.02 per

diluted share).

• a $13.8 million pretax gain ($8.5 million after tax or $0.11 per diluted  share) on the sale of the

Company’s interest in a mall joint venture.

• a $6.5 million pretax gain ($4.0 million after tax or $0.05 per diluted  share) related to proceeds

received from the Visa Check/Mastermoney Antitrust litigation.

• a $21.7 million pretax charge ($13.6 million after  tax  or $0.17 per diluted share) for a

memorandum of understanding reached in  a litigation case.

• a $10.5 million pretax interest credit ($6.6 million after  tax or $0.08 per diluted  share) and  a net
income tax benefit of $64.0 million ($0.80 per diluted share) which includes $18.3  million for the
change in a capital loss valuation allowance. Both the pretax  interest credit  and the  income  tax
benefit are related to statute expirations and audit settlements with federal and  state authorities
for multiple tax years.

• a $5.8 million income tax benefit ($0.07 per diluted share)  for the  change in a capital  loss

valuation allowance due to capital gain income and $6.5 million tax benefit ($0.08 per diluted
share) due to the release of tax reserves.

ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS  OF FINANCIAL CONDITION AND

RESULTS OF OPERATIONS.

EXECUTIVE OVERVIEW

Dillard’s, Inc. operates 308 retail department  stores in 29 states. Our retail stores are  located in
fashion-oriented shopping malls and open-air centers and offer a broad selection of fashion  apparel  and
home furnishings. We offer an appealing and  attractive assortment of merchandise to our  customers  at
a fair price, including national brand merchandise as  well as  our exclusive brand merchandise. We seek
to enhance our income by maximizing the  sale of  this merchandise to our  customers  by  promoting and
advertising our merchandise and by making our stores an  attractive and convenient place for our
customers to shop.

In August of 2008, we purchased the  remaining interest in CDI, a former 50% equity  method joint

venture investment of the Company. CDI is  a general contractor whose business includes constructing
and remodeling stores for the Company,  which is  a reportable  segment separate from  our  retail
operations.

15

In accordance with the National Retail Federation fiscal reporting  calendar,  the fiscal 2010, 2009
and 2008 reporting periods presented  and  discussed below  ended  January 29,  2011, January 30,  2010
and January 31, 2009, respectively, and  each contained  52 weeks.

Fiscal 2010

A return of consumer confidence over the past year had a significant impact on the  Company’s
operations. Retail sales and gross margin improved during the year as  we remained focused on our
core initiatives of disciplined inventory management  and  controlled  spending. We reported improved
operating results, with net income increasing  to  $179.6 million, or $2.67 per  share, during fiscal 2010
compared to $68.5 million, or $0.93 per  share,  during fiscal 2009.

Included in net income for fiscal 2010 are:

• a $2.2 million pretax charge ($1.4 million after  tax  or $0.02 per share) for asset  impairment and

store closing charges related to the write-down of one property  currently  held  for sale;

• a $7.5 million pretax gain ($4.8 million after tax or $0.07 per share) on  proceeds received for

final payment related to hurricane losses;

• a $5.1 million pretax gain ($3.3 million after tax or $0.05 per share) related  to  the sale  of five

retail store locations; and

• a $9.7 million income tax benefit ($0.14 per share)  primarily related to net  decreases in
unrecognized tax benefits, interest and penalties due to resolutions of federal and state
examinations; decreases in state net operating  loss valuation allowances;  and a  decrease in a
capital loss valuation allowance.

Included in net income for fiscal 2009 are:

• a $3.1 million pretax charge ($2.0 million after  tax  or $0.03 per share) for asset  impairment and

store closing charges;

• a $5.7 million pretax gain ($3.6 million after tax or $0.05 per share) related  to  proceeds received

from settlement of the Visa Check/Mastermoney  Antitrust litigation;

• a $10.6 million income tax benefit ($0.14 per share)  primarily due  to  state administrative

settlement and a decrease in a capital  loss valuation allowance;

• a $1.7 million pretax gain ($1.0 million after tax or $0.01 per share) on  the early  extinguishment

of debt; and

• a $2.3 million pretax gain ($1.5 million after tax or $0.02 per share) related  to  the sale  of a

store.

Highlights of fiscal 2010 as compared  to fiscal 2009 are:

• Earnings per share of $2.67 compared to $0.93 for  the prior  year. Net  income  was $179.6 million

for fiscal 2010 compared to $68.5 million for  fiscal 2009;

• Gross margin from retail operations  improved 190  basis points of sales  compared to the prior

year with a comparable store inventory decline of 2%;

• Operating expense leverage of 40 basis  points of sales. Operating expenses as  a percent of sales

were 26.6% and 27.0% for fiscal 2010 and fiscal 2009,  respectively; and

• Cash flow from operations of $512.9 million allowed the repurchase  of  approximately

$413.9 million (14.6 million shares)  of Class A Common Stock under the Company’s share

16

repurchase programs. Total shares outstanding at January 29, 2011 were 60.0 million shares
compared to 73.8 million shares at January 30,  2010.

As of January 29, 2011, we had working  capital of $870.7  million, cash and cash equivalents  of

$343.3 million and $946.4 million of  total  debt outstanding.  We operated 308 total stores as  of
January 29, 2011, a decrease of one store  from the  same period  last year.

Key Performance Indicators

We  use a number of key indicators of  financial condition and  operating performance to evaluate

the performance of our business, including the  following:

(retail segment only, excluding cash flow data)

Net sales (in millions) . . . . . . . . . . . . . . . . . . . .
Gross profit (in millions) . . . . . . . . . . . . . . . . . .
Gross profit as a percentage of net sales . . . . . . .
Cash flow from operations (in millions) . . . . . . .
Total store count at end of period . . . . . . . . . . .
Sales per square foot . . . . . . . . . . . . . . . . . . . . .
Net sales trend . . . . . . . . . . . . . . . . . . . . . . . . .
Comparable store sales trend . . . . . . . . . . . . . . .
Comparable store inventory trend . . . . . . . . . . .
Merchandise inventory turnover . . . . . . . . . . . . .

Fiscal Year Ended

January 29,
2011

January 30,
2010

January 31,
2009

$6,020.0
$2,142.9

$5,890.0
$1,982.9

$6,742.6
$1,998.6

35.6%

33.7%

29.6%

$ 512.9
308
113

$

2%
3%
(2)%
2.8

$

$ 554.0
309
110
(13)%
(10)%
(5)%
2.6

$ 350.0
315
124

$

(6)%
(7)%
(20)%
2.6

Trends and Uncertainties

Fluctuations in the following key trends and uncertainties may have a  material effect on our

operating results.

• Cash flow—Cash from operating activities is  a primary source of liquidity that is adversely

affected when the industry faces economic  challenges. Furthermore, operating cash  flow can be
negatively affected when new and existing competitors  seek areas of  growth to expand their
businesses.

• Pricing—If our customers do not purchase  our merchandise  offerings in sufficient quantities, we
respond by taking markdowns. If we  have to reduce our retail selling prices, the  cost of goods
sold on our income statement will correspondingly rise, thus reducing our income and cash flow.

• Success of brand—The success of our exclusive brand merchandise as well as merchandise we

source from national vendors  is dependent upon customer fashion preferences  and how well we
can predict and anticipate trends.

• Sourcing—Our store merchandise  selection is dependent upon  our ability to acquire appealing

products from a number of sources. Our ability  to  attract  and retain compelling vendors as well
as in-house design talent, the adequacy and stable availability of materials and production
facilities from which we source our merchandise and the speed at which we can respond  to
customer trends and preferences all have  a significant  impact on our merchandise mix and, thus,
our  ability to sell merchandise at profitable  prices.

• Store growth—Although store growth is presently not  a near-term goal,  such growth is

dependent upon a number of factors which could impede our ability to open new stores, such as
the identification of suitable markets and  locations and the  availability of shopping
developments, especially in a  weak economic environment.

17

Seasonality and Inflation

Our business, like many other retailers, is subject to seasonal  influences, with a  significant portion

of sales and income typically realized during  the last quarter  of our  fiscal year  due  to  the holiday
season. Because of the seasonality of  our business, results from any quarter are  not  necessarily
indicative of the results that may be  achieved for a  full fiscal year.

We  do not believe that inflation has  had a material  effect on  our results during the  periods
presented; however, there can be no assurance that our business will  not be affected by such in the
future. In response to recent economic  volatility in Asia  and to increasing  fabric prices (including
cotton) and overseas wages, we have  sought solutions to help minimize the effects  of  these  events on
our  operations during fiscal 2011 by (1) negotiating efficiencies through our longstanding relationships
with our current suppliers, (2) considering alternative  manufacturing  sources,  (3) redesigning our
garments and incorporating other types  of  fibers where appropriate and (4)  adjusting price points as
necessary. Consequently, we believe the effects  of these  currently known trends on our gross margins in
fiscal 2011 will be minimal.

2011 Guidance

A summary of estimates on key financial measures for fiscal 2011 is shown below. There  have been

no changes in the estimates for 2011 since  the Company released its fourth quarter earnings on
February 22, 2011.

(in millions of dollars)

Fiscal 2011
Estimated

Fiscal 2010
Actual

Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . .
Rentals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest and debt expense, net . . . . . . . . . . . . . . . . . . . . . . .
Capital expenditures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$260
46
71
150

$262
51
74
98

General

Net sales. Net sales include merchandise sales of comparable and non-comparable stores and
revenue recognized on contracts of CDI,  a former 50% equity method  joint venture investment of the
Company that is a  general contractor whose business includes  constructing and remodeling stores for
the Company. Comparable store sales include sales for those stores which  were in operation  for a  full
period  in both the current month and  the  corresponding month for the prior  year.  Non-comparable
store sales include: sales in the current  fiscal  year from stores opened  during the previous  fiscal year
before they are considered comparable stores; sales from  new stores opened during the current fiscal
year; sales in the previous fiscal year for  stores closed  during the  current or  previous fiscal year that are
no longer considered comparable stores; and sales in clearance centers.

Service charges and other income. Service charges and other income include  income  generated
through the Alliance with GE. Other  income  includes rental  income,  shipping and  handling fees and
lease income on leased departments.

Cost of sales. Cost of sales includes the cost of merchandise sold (net of purchase discounts),
bankcard fees, freight to the distribution centers, employee and promotional discounts, non-specific
margin maintenance allowances and direct payroll for  salon personnel. Cost  of sales  also includes  CDI
contract costs, which comprise all direct material and labor costs, subcontract  costs and those  indirect
costs related to contract performance, such as indirect labor, employee benefits and  insurance program
costs.

18

Advertising, selling, administrative and general expenses. Advertising, selling, administrative and

general expenses include buying, occupancy, selling, distribution, warehousing,  store and  corporate
expenses (including payroll and employee  benefits),  insurance, employment taxes, advertising,
management information systems, legal and other corporate level  expenses. Buying  expenses consist of
payroll,  employee benefits and travel for  design,  buying and merchandising personnel.

Depreciation and amortization. Depreciation and amortization expenses  include  depreciation and

amortization on property and equipment.

Rentals. Rentals include expenses for store leases  and data  processing and other  equipment

rentals.

Interest  and debt expense, net.

Interest and debt expense includes interest, net of interest
income, relating to the Company’s unsecured notes,  mortgage  notes, term  note and subordinated
debentures, gains and losses on note repurchases, amortization of  financing costs and interest on  capital
lease obligations.

Gain on disposal of assets. Gain on disposal of assets includes the net  gain or loss on  the sale  or

disposal of property and equipment.

Asset  impairment and store closing charges. Asset impairment and store closing charges consist

of write-downs to fair value of under-performing properties and exit  costs associated with the  closure of
certain stores. Exit costs include future  rent, taxes  and common area maintenance expenses  from the
time the stores are closed.

Equity in losses of joint ventures. Equity in losses of joint ventures includes the  Company’s
portion of the income or loss of the Company’s  unconsolidated joint ventures, including  the equity in
earnings of CDI prior to the purchase  of its remaining  interest and subsequent consolidation on
August 29, 2008.

Critical Accounting Policies and Estimates

The Company’s accounting policies are  also described  in Note 1 of Notes to Consolidated
Financial Statements. As disclosed in  this note, the  preparation of financial statements  in conformity
with accounting principles generally accepted in the United States of America (‘‘GAAP’’) requires
management to make estimates and  assumptions  about future  events that affect the amounts reported
in the consolidated financial statements and accompanying notes. The Company evaluates  its estimates
and judgments on an ongoing basis and predicates those estimates and judgments on historical
experience and on various other factors that  are believed to  be  reasonable under  the circumstances.
Since future events and their effects  cannot be determined with absolute certainty, actual results will
differ  from those estimates.

Management of the Company believes the following critical accounting policies, among others,

affect its more significant judgments  and  estimates used in preparation of the Consolidated Financial
Statements.

Merchandise inventory. Approximately 97% of the inventories are valued at the lower of cost  or

market using the last-in, first-out retail  inventory method (‘‘LIFO RIM’’). Under LIFO RIM, the
valuation of inventories at cost and the resulting gross margins  are calculated by applying  a calculated
cost to retail ratio to the retail value of  inventories. LIFO  RIM is an  averaging method that is widely
used in the retail industry due to its practicality.  Additionally,  it is  recognized  that  the use of
LIFO RIM will result in valuing inventories  at the  lower of cost or market if markdowns are currently
taken as a reduction of the retail value of  inventories. Inherent in the LIFO RIM calculation are
certain significant management judgments including,  among  others, merchandise markon, markups, and

19

markdowns, which significantly impact the ending  inventory valuation at cost as well as the resulting
gross  margins. Management believes  that  the  Company’s LIFO RIM provides an  inventory valuation
which  results in a carrying value at the lower of  cost or market. The remaining 3%  of the inventories
are valued at the lower of cost or market using the average  cost or specific identified cost methods. A
1% change in the dollar amount of markdowns would have impacted net income by approximately
$9 million for fiscal 2010.

The Company regularly records a provision for estimated shrinkage,  thereby  reducing  the carrying

value of merchandise inventory. Complete  physical inventories of all  of  the Company’s stores and
warehouses are performed no less frequently than annually, with the recorded amount of  merchandise
inventory being adjusted to coincide  with  these physical counts. The differences  between the estimated
amounts of shrinkage and the actual  amounts  realized  during the past three  years  have not been
material.

Revenue recognition. The Company’s retail operations segment recognizes  revenue  upon the  sale

of merchandise to its customers, net  of anticipated returns of  merchandise. The provision for  sales
returns is based on historical evidence of  our return rate. We recorded  an allowance for  sales returns of
$7.3 million and $6.4 million as of January 29, 2011 and January 30, 2010,  respectively. Adjustments to
earnings resulting from revisions to estimates on our sales return provision  were not material for the
years ended January 29, 2011, January 30,  2010 and January 31, 2009.

The Company’s share of income earned under the  Alliance  with GE involving the  Dillard’s
branded proprietary credit cards is included  as a component of service  charges  and other income. The
Company received income of approximately $85 million, $89  million and $110  million  from GE in  fiscal
2010, 2009 and 2008, respectively. Pursuant  to  this  Alliance,  the Company has  no continuing
involvement other than to honor the  proprietary cards  in its stores. Although not obligated to a specific
level  of  marketing commitment, the Company participates  in the marketing of the proprietary credit
cards and accepts payments on the proprietary credit cards in its stores as  a convenience to customers
who prefer to pay  in person rather than  by paying online or mailing their payments to GE.

Revenues from CDI construction contracts are  generally recognized by  applying percentages of

completion for each period to the total estimated revenue  for  the respective contracts. The length of
each  contract varies but is typically nine  to  eighteen months. The  percentages of  completion  are
determined by relating the actual costs of  work performed  to date  to  the  current estimated total costs
of the respective contracts. Any anticipated losses on completed contracts are recognized  as soon as
they are determined.

Vendor allowances. The Company receives concessions from vendors  through a variety of
programs and arrangements, including co-operative advertising, payroll reimbursements and  margin
maintenance programs.

Cooperative advertising allowances are reported  as a  reduction of advertising expense in the period

in which the advertising occurred. If vendor  advertising  allowances were substantially  reduced  or
eliminated, the Company would likely consider other methods of advertising as well as  the volume and
frequency of our product advertising, which could increase  or  decrease our expenditures.  Similarly, we
are not able to assess the impact of vendor advertising allowances on creating additional revenues, as
such  allowances do not directly generate revenues for our stores.

Payroll reimbursements are reported as a reduction of payroll  expense  in the period in which  the

reimbursement occurred.

Amounts of margin maintenance allowances are recorded  only when an agreement has been

reached with the vendor and the collection of the concession is deemed probable. All such merchandise
margin maintenance allowances are recognized  as a reduction of cost  purchases. Under  LIFO  RIM,  a

20

portion of these allowances reduces cost of goods  sold  and a portion reduces the carrying value of
merchandise inventory.

Insurance accruals. The Company’s consolidated balance sheets include liabilities with respect to

claims for self-insured workers’ compensation  (with a self-insured retention of $4  million  per  claim)
and  general liability (with a self-insured retention of $1 million  per  claim  and a  one-time $1 million
corridor). The Company’s retentions  are insured through  a  newly-formed,  wholly-owned captive
insurance subsidiary. The Company estimates  the  required liability of such claims, utilizing an actuarial
method, based upon various assumptions, which  include,  but are not limited to, our historical loss
experience, projected loss development factors,  actual  payroll and other data. The  required liability is
also subject to adjustment in  the future based  upon the  changes  in claims experience, including changes
in the  number of incidents (frequency) and  changes in  the ultimate cost per  incident (severity).  As of
January 29, 2011 and January 30, 2010,  insurance accruals of $52.9 million and  $51.7 million,
respectively, were recorded in trade accounts payable and accrued expenses and  other liabilities.
Adjustments resulting from changes in historical loss trends have helped control  expenses during fiscal
2010 and 2009, partially due to Company programs  that have helped decrease both the  number and
cost of claims. Further, we do not anticipate any  significant change in  loss trends,  settlements or  other
costs that would cause a significant change in our  earnings.  A  10%  change in our self-insurance reserve
would have affected net earnings by $3.4 million for fiscal 2010.

Long-lived assets. The Company’s judgment regarding the existence  of impairment indicators  is

based on market and operational performance. We assess the  impairment of long-lived  assets, primarily
fixed assets, whenever events or changes  in circumstances indicate  that the carrying value may not be
recoverable. Factors we consider important  which could trigger an impairment review  include the
following:

• Significant changes in the manner  of our use of assets or the  strategy for the overall business;

• Significant negative industry or economic trends; or

• Store closings.

The Company performs an analysis of  the anticipated undiscounted future net  cash flows of the
related finite-lived assets. If the carrying value  of the related  asset exceeds the undiscounted  cash flows,
the carrying value is reduced to its fair value. Various factors including  future sales growth  and profit
margins are included in this analysis. To  the extent these future projections or the Company’s strategies
change, the conclusion regarding impairment may differ  from the current  estimates.

Income taxes. Temporary differences arising from differing treatment of income and  expense

items for tax and financial reporting purposes result in  deferred tax assets and liabilities that are
recorded on the balance sheet. These balances,  as well  as income  tax  expense, are  determined through
management’s estimations, interpretation of tax law for  multiple  jurisdictions and  tax planning. If the
Company’s actual results differ from  estimated  results due  to changes  in tax  laws,  changes in store
locations or tax planning, the Company’s effective tax rate and tax balances  could  be  affected. As such,
these estimates may require adjustment in the future as  additional facts become  known  or as
circumstances change.

The total amount of unrecognized tax benefits as of January  29, 2011 and January  30, 2010 was
$9.1 million and $18.2 million, respectively,  of  which $6.3 million  and  $13.8 million,  respectively, would,
if recognized, affect the effective tax rate.  The Company classifies  accrued interest expense  and
penalties relating to income tax in the consolidated financial statements as income tax expense. The
total interest and penalties recognized in the  consolidated statements of operations as of  January 29,
2011, January 30, 2010 and January 31,  2009 was $(2.3) million,  $(2.0) million, and $0.6 million,

21

respectively. The total accrued interest and penalties  in the consolidated balance sheets as  of
January 29, 2011 and January 30, 2010  was  $3.7 million and $7.1 million, respectively.

The Company is currently being examined by the Internal Revenue Service (‘‘IRS’’)  for the  fiscal
tax years 2008 through 2009. During fiscal  2010, the IRS completed its examination of the  Company’s
federal income tax returns for the fiscal  tax years 2006 through  2007. The Company  is also  under
examination by various state and local taxing jurisdictions for various fiscal  years.  During  fiscal  2010,
the Company reached settlements with  federal and state  taxing jurisdictions  which resulted  in
reductions in the liability for unrecognized tax benefits.  The tax years that  remain  subject to
examination for major tax jurisdictions  are  fiscal tax  years  2006 and  forward,  with the exception of
fiscal 2003 through 2005 amended state  and local  tax  returns  related  to  the reporting of federal audit
adjustments. At this time, the Company  does not expect the results from any  income  tax audit to have
a material impact on the Company’s consolidated financial statements.

The Company has taken positions in certain taxing jurisdictions for which  it is reasonably possible

that the total amounts of unrecognized tax  benefits may  decrease  within the  next twelve months.  The
possible decrease could result from the finalization of the Company’s federal  and various  state income
tax audits. The Company’s federal income  tax  audit uncertainties primarily relate to research and
development credits, while various state income tax audit uncertainties primarily  relate  to  income  from
intangible assets. The estimated range of the reasonably  possible  uncertain tax benefit decrease in the
next twelve months is between $0.5 million  and $2.5  million.  Changes in the  Company’s assumptions
and judgments can materially affect amounts recognized  in the consolidated balance sheets and
statements of operations.

Pension obligations. The discount rate that the Company utilizes for determining  future pension
obligations is based on the Citigroup Above Median Pension Index Curve on its  annual measurement
date  and is matched to the future expected  cash flows of  the benefit plans by annual  periods.  The
discount rate decreased to 5.5% as of January 29, 2011 from 5.7% as of January 30, 2010. We  believe
that these assumptions have been appropriate and that, based  on these assumptions, the pension
liability of $132 million is appropriately  stated as of January 29, 2011; however, actual results may  differ
materially from those estimated and could  have a  material impact  on our consolidated financial
statements. A further 50 basis point change in the discount rate would increase  or decrease the pension
liability by approximately $7.5 million.  The  Company expects  to  make a contribution  to  the pension
plan  of  approximately $5.7 million in fiscal 2011.  The  Company expects  pension  expense to be
approximately $13.1 million in fiscal 2011 with a  liability  of  $139.7 million at  January 28, 2012.

22

RESULTS OF OPERATIONS

The following table sets forth the results  of  operations and  percentage of net  sales, for the periods

indicated:

January 29, 2011

January 30, 2010

January 31,  2009

For the years ended

(in thousands of dollars)

Amount

% of
Net
Sales

Amount

% of
Net
Sales

Amount

% of
Net
Sales

Net sales . . . . . . . . . . . . . . . . . . . . . .
Service charges and other income . . . .

$6,120,961
132,574

100.0% $6,094,948
131,680

2.2

100.0% $6,830,543
157,897

2.2

100.0%
2.3

Cost of sales . . . . . . . . . . . . . . . . . . .
Advertising, selling, administrative and
general expenses . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . .
Rentals . . . . . . . . . . . . . . . . . . . . . . .
Interest and debt expense, net . . . . . . .
Gain on disposal of assets . . . . . . . . . .
Asset impairment and store closing

6,253,535

102.2

6,226,628

102.2

6,988,440

102.3

3,976,063

65.0

4,102,892

67.3

4,827,769

70.7

1,625,793
261,550
51,045
73,792
(5,632)

26.6
4.3
0.8
1.2
(0.1)

1,644,091
262,877
58,363
74,003
(3,207)

27.0
4.3
1.0
1.2
(0.1)

1,932,732
284,287
61,481
88,821
(24,567)

28.3
4.2
0.9
1.3
(0.4)

charges . . . . . . . . . . . . . . . . . . . . . .

2,208

0.0

3,084

0.1

197,922

2.9

Income (loss) before income taxes and
equity in losses of joint ventures . . . .
Income taxes (benefit) . . . . . . . . . . . .
Equity in losses of joint ventures . . . . .

268,716
84,450
(4,646)

4.4
1.4
(0.1)

84,525
12,690
(3,304)

1.4
0.2
(0.1)

(380,005)
(140,520)
(1,580)

(5.6)
(2.1)
0.0

Net income (loss) . . . . . . . . . . . . . . . .

$ 179,620

2.9% $

68,531

1.1% $ (241,065)

(3.5)%

Sales

(in thousands of dollars)

Net sales:

Fiscal 2010

Fiscal 2009

Fiscal 2008

Retail operations segment
Construction segment

. . . . . . . . . . . . .
. . . . . . . . . . . . . . . .

$6,020,043
100,918

$5,889,961
204,987

$6,742,600
87,943

Total net sales . . . . . . . . . . . . . . . . . . . . . . . .

6,120,961

6,094,948

6,830,543

The percent change by category in the Company’s retail operations segment sales for the past two

years is  as follows:

Cosmetics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Ladies’ apparel and accessories . . . . . . . . . . . . . . . . . . . . . .
Juniors’ and children’s apparel . . . . . . . . . . . . . . . . . . . . . . .
Men’s apparel and accessories . . . . . . . . . . . . . . . . . . . . . . .
Shoes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Home and furniture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Percent Change

Fiscal
2010 - 2009

Fiscal
2009 - 2008

(0.1)%
2.4
1.6
1.8
7.3
(3.6)

(8.7)%

(13.2)
(14.3)
(14.1)
(6.5)
(22.4)

23

2010 Compared to 2009

Net sales from the retail operations segment increased  $130.1  million or 2% during fiscal 2010 as

compared to fiscal 2009 while sales in comparable stores improved  3%. Sales of shoes were up
significantly, and sales of ladies’ apparel and accessories, men’s apparel and accessories and juniors’
and children’s apparel were up moderately.  Sales  of cosmetics were flat while sales  in the home and
furniture category were down moderately.

The number of sales transactions increased  1% over the prior  year, and the average dollars per

sales transaction increased slightly.

Net sales from the construction segment  decreased $104.1  million  or 51% during fiscal 2010 as

compared to fiscal 2009 primarily because  the weak recovery of the United States economy continues
to have a negative impact on demand for construction projects in private industry.

We  continue to believe that in light of recent  signs  of modest  economic improvement,  we may see

some sales growth in the retail operations  segment during the coming months; however, there is  no
guarantee of improved sales performance.  Any further  deterioration in  the United States  economy
could have an adverse effect on consumer confidence and consumer spending habits, which  could  result
in reduced customer traffic and comparable store  sales, higher inventory levels and markdowns, and
lower overall profitability.

2009 Compared to 2008

Net sales from the retail operations segment decreased $852.6 million or  13% during fiscal 2009  as

compared to fiscal 2008 while sales in comparable stores declined 10%.  All merchandise categories
experienced significant sales declines, with the most  noted decline in  the home and furniture category.

The net sales decrease reflected a 16%  decrease in the number of sales transactions while the

average dollars per sales transaction  increased  approximately  4%.

Exclusive Brand Merchandise

Sales penetration of exclusive brand  merchandise for fiscal years 2010, 2009 and 2008 was  22.7%,

23.8% and 24.0% of total net sales, respectively.

Service Charges and Other Income

(in millions  of dollars)

Service charges and other income:

Retail operations segment

Income from GE marketing and

Fiscal
2010

Fiscal
2009

Fiscal
2008

Dollar Change

Percent Change

2010 - 2009 2009 - 2008 2010 - 2009 2009 - 2008

servicing alliance . . . . . . . . . . . $ 84.7 $ 88.7 $109.7
13.8
15.7

Leased department income . . . . .
Shipping and handling income . . .
Visa Check/Mastermoney

10.0
17.2

10.8
15.4

$(4.0)
(0.8)
1.8

$(21.0)
(3.0)
(0.3)

(4.5)% (19.1)%
(7.4)
11.7

(21.7)
(1.9)

Antitrust settlement proceeds . .
Hurricane settlement . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . .

0.4
7.5
11.1

5.7
—
10.7

0.4
—
17.6

Construction segment . . . . . . . . . . .

130.9
1.7

131.3
0.4

157.2
0.7

(5.3)
7.5
0.4

(0.4)
1.3

5.3
— +100.0
3.7

(93.0) +100.0
—
(39.2)

(6.9)

(25.9)
(0.3)
(0.3) +100.0

(16.5)
(42.9)

Total . . . . . . . . . . . . . . . . . . . . . . . . . $132.6 $131.7 $157.9

$ 0.9

$(26.2)

0.7% (16.6)%

24

2010 Compared to 2009

Service charges and other income is composed primarily  of  income from the Alliance with  GE.
Income from the Alliance decreased  $4.0 million  in fiscal 2010 compared to fiscal 2009  due  to  reduced
finance charge and late charge fee income  related to recent credit regulation  legislation partially offset
by decreased credit losses. Also included  in service charges and  other income were (1)  proceeds of
$0.4 million and $5.7 million during fiscal  2010  and 2009,  respectively, from the Visa Check/
Mastermoney Antitrust litigation settlement and  (2)  proceeds of $7.5  million received during fiscal  2010
as final payment related to hurricane losses.

2009 Compared to 2008

Service charges and other income decreased in fiscal 2009  compared to fiscal 2008 primarily  as a
result of lower income from the Alliance with GE.  Income from the  Alliance  decreased $21.0 million  in
fiscal 2009 compared to fiscal 2008 due  to a  lower penetration rate of Dillard’s branded  proprietary
credit card and increased credit losses  partially  offset by lower funding costs.  Also included in service
charges and other  income were proceeds  of $5.7  million and $0.4 million during  fiscal  2009 and 2008,
respectively, from the Visa Check/Mastermoney Antitrust litigation settlement.

Gross  Profit

(in thousands of dollars)

Gross profit:

Fiscal 2010

Fiscal 2009

Fiscal  2008

Retail operations segment . . . . . . . . . . . . . .
Construction segment . . . . . . . . . . . . . . . . .

$2,142,913
1,985

$1,982,858
9,198

$1,998,623
4,151

Total gross profit . . . . . . . . . . . . . . . . . . . . . .

$2,144,898

$1,992,056

$2,002,774

Gross profit as a percentage of segment net

sales:
Retail operations segment . . . . . . . . . . . . . .
Construction segment . . . . . . . . . . . . . . . . .
Total gross profit as a percentage of  net sales .

35.6%
2.0
35.0

33.7%
4.5
32.7

29.6%
4.7
29.3

2010 Compared to 2009

Gross profit improved 230 basis points of sales during fiscal 2010  compared to fiscal 2009. Gross
profit from retail operations improved  190 basis points  of  sales during  the same periods as  a result of
continuing inventory management measures  leading to reduced  markdown  activity. These  inventory
management measures include considerable  adjustment to receipt cadence  to  shorten the period of
time from receipt to sale, to reduce markdown risk  and  to keep customers engaged  with a more
continuous flow of fresh merchandise selections  throughout the  season. Inventory  in comparable stores
declined 2% as of January 29, 2011 compared to January 30,  2010.

Most merchandise categories experienced moderate improvements in gross  margin during fiscal

2010 compared to fiscal 2009, while cosmetics and home and furniture improved only slightly.

Gross profit from the construction segment  declined 250 basis points of sales during fiscal 2010
compared to fiscal 2009. This decrease was the result of the decline in demand for  construction services
that has created pricing pressures in an  already competitive marketplace.  This decrease  was also due to
job delays from bad weather and job  underperformance  resulting in  the recognition  of  a $2.5 million
loss during fiscal 2010 on certain electrical contracts.

25

2009 Compared to 2008

Gross profit improved 340 basis points of sales during fiscal 2009  compared to fiscal 2008. Gross

profit from retail operations improved  410 basis points  of  sales during  the same periods due to the
Company’s focused inventory  management  efforts resulting in lower inventory levels and decreased
markdown activity. Inventory in both  total  and comparable stores declined 5% as of  January 30, 2010
compared to January 31, 2009.

Most merchandise categories experienced significant improvements in gross margin during fiscal

2009 compared to fiscal 2008, while shoes improved moderately and cosmetics was up  only  slightly.

Advertising, Selling, Administrative and General Expenses  (‘‘SG&A’’)

(in thousands of dollars)

Fiscal 2010

Fiscal 2009

Fiscal 2008

SG&A:

Retail operations segment
Construction segment

. . . . . . . . . . . . .
. . . . . . . . . . . . . . . .

$1,621,190
4,603

$1,638,538
5,553

$1,930,356
2,376

Total SG&A . . . . . . . . . . . . . . . . . . . . . . . . .

$1,625,793

$1,644,091

$1,932,732

SG&A as a percentage of segment net sales:

Retail operations segment
Construction segment

. . . . . . . . . . . . .
. . . . . . . . . . . . . . . .
Total SG&A as a percentage of net sales . . . .

26.9%
4.6
26.6

27.8%
2.7
27.0

28.6%
2.7
28.3

2010 Compared to 2009

SG&A decreased $18.3 million during  fiscal  2010 compared  to  fiscal 2009 primarily as a  result of
the Company’s expense savings measures  combined  with store  closures.  The  decline  was most noted in
advertising ($28.7 million), payroll and  related payroll taxes ($9.3  million) and property taxes
($7.2 million) partially offset by increases  in  services purchased ($14.4 million) and  supplies
($6.4 million) and insurance ($5.6 million). The decrease  in advertising expense  was primarily  a result
of the Company’s migration from newspaper media to less expensive  internet marketing sources.

2009 Compared to 2008

SG&A decreased $288.6 million during  fiscal  2009 compared  to  fiscal 2008 primarily as a  result of

the Company’s cost control measures enacted during fiscal 2008 and store closures that occurred
primarily during fiscal 2008. The decline was most noted in  payroll and related payroll taxes
($193.3 million), advertising ($31.6 million),  services purchased  ($20.0 million) and  supplies
($13.0 million).

Depreciation and Amortization

(in thousands of dollars)

Fiscal 2010

Fiscal 2009

Fiscal 2008

Depreciation and amortization:

Retail operations segment . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . .
Construction segment

$261,368
182

$262,709
168

$284,222
65

Total depreciation and amortization . . . . . . . . . . .

$261,550

$262,877

$284,287

26

2010 Compared to 2009

Depreciation and amortization expense decreased $1.3 million during fiscal 2010 compared to
fiscal 2009 primarily as a result of store  closures and the  Company’s continuing efforts to reduce capital
expenditures.

2009 Compared to 2008

Depreciation and amortization expense decreased $21.4 million during fiscal 2009 compared to
fiscal 2008 primarily as a result of the  Company’s continuing efforts to reduce capital expenditures and
of store closures that occurred and impairment charges  that were recorded mainly  during the fourth
quarter of fiscal 2008.

Rentals

(in thousands of dollars)

Rentals:

Fiscal 2010

Fiscal 2009

Fiscal 2008

Retail operations segment . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . .
Construction segment

$50,967
78

$58,273
90

$61,445
36

Total rentals . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$51,045

$58,363

$61,481

2010 Compared to 2009

Rental expense declined $7.3 million or 12.5%  in fiscal 2010 compared  to  fiscal 2009 primarily due

to a decrease in the amount of equipment leased  by  the Company.

2009 Compared to 2008

Rental expense declined $3.1 million or 5.1%  in fiscal 2009 compared  to  fiscal 2008 primarily due
to store closures that occurred during  the  second half of fiscal 2008 as  the Company executed its plan
to exit under-performing locations.

Interest and Debt Expense, Net

(in thousands of dollars)

Fiscal 2010

Fiscal 2009

Fiscal 2008

Interest and debt expense (income), net:

Retail operations segment . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . .
Construction segment

$74,009
(217)

$74,256
(253)

$88,945
(124)

Total interest and debt expense, net . . . . . . . . . . .

$73,792

$74,003

$88,821

2010 Compared to 2009

Net interest and debt expense declined $0.2 million in  fiscal 2010 compared to fiscal 2009  primarily
due to lower average debt levels and  earned  interest  on invested cash partially offset by the elimination
of capitalized interest and gain on prior year debt repurchases.  Total weighted average  debt outstanding
during fiscal 2010 decreased approximately $63.4  million  compared to fiscal  2009.

2009 Compared to 2008

Net interest and debt expense declined $14.8 million in  fiscal 2009 compared to fiscal 2008

primarily due to lower average debt levels and a $1.7 million pretax gain on  repurchases of outstanding

27

notes in 2009 partially offset by reduced  capitalized interest of $1.2  million.  Total weighted average debt
outstanding during fiscal 2009 decreased approximately $285.6 million  compared to fiscal 2008.

Gain on Disposal of Assets

(in thousands of dollars)

Gain  on disposal of assets:

Fiscal 2010

Fiscal 2009

Fiscal 2008

Retail operations segment . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . .
Construction segment

Total gain on disposal of assets . . . . . . . . . . . . . .

$5,620
12

$5,632

$3,203
4

$3,207

$24,563
4

$24,567

Fiscal 2010

During  fiscal 2010, the Company sold three vacant retail  store properties located in Austin, Texas,
Macon, Georgia and Chesapeake, Virginia  for $7.3  million,  resulting in a $3.1 million net pretax  gain.
The Company also sold two retail store properties located in Coral Springs, Florida and  Miami, Florida
for $10.0 million, resulting in a $2.0 million pretax gain.

Fiscal 2009

During  fiscal 2009, the Company sold a vacant retail  store location in  Kansas City, Missouri

resulting in a $2.3 million pretax gain.

Fiscal 2008

During  fiscal 2008, the Company sold its  retail store  location at  Rivercenter  in San  Antonio, Texas

for $8.0 million, resulting in a pretax gain  of $7.2 million on  the sale.  The Company also purchased a
corporate aircraft by exercising its option  under a  synthetic lease and by issuing a  $23.6 million note
payable, secured by letters of credit. The  Company then sold the  aircraft for $44.5  million.  A pretax
gain of $17.6 million was recognized related to the sale.

Asset  Impairment and Store Closing Charges

(in thousands of dollars)

Fiscal 2010

Fiscal 2009

Fiscal 2008

Asset impairment and store closing charges:

Retail operations segment . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . .
Construction segment

Total asset impairment and store closing charges .

$2,208
—

$2,208

$3,084
—

$3,084

$197,922
—

$197,922

Fiscal 2010

Asset impairment and store closing charges for  fiscal 2010 consisted of the  write-down  of  one

property currently held for sale.

Fiscal 2009

Asset impairment and store closing charges for  fiscal 2009 consisted of the  write-down  of  property
of $3.9 million on two stores closed in fiscal 2008. This amount  was  partially offset by the  renegotiation
of a lease that resulted in the reduction  of a future rent accrual of $0.8 million on  a store closed in
fiscal 2008.

28

Fiscal 2008

Asset impairment and store closing charges for fiscal 2008 consisted of (1) the write-off of
$31.9 million of goodwill on seven stores  and  a write-down of $58.8 million of  investment in two mall
joint ventures where the estimated future  cash flows were  unable to sustain  the amount of goodwill and
investment; (2) an accrual of $0.9 million for future  rent,  property tax  and utility  payments on one
store that was closed during the year; (3) a write-down of property and equipment and an accrual for
future rent, property tax and utility payments  of $5.7 million on a store  and distribution  center that
were closed during the year and (4)  a  write-down  of  property and equipment on  32 stores that were
closed, scheduled to close or impaired based on the  inability of the stores’  estimated future cash flows
to sustain their carrying values. A breakdown of the asset impairment and  store closing charges for
fiscal 2008 follows:

(in thousands of dollars)

Number of
Locations

Impairment
Amount

Store closed in prior year . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stores closed in fiscal 2008 . . . . . . . . . . . . . . . . . . . . . . . . . .
Stores to close in fiscal 2009 . . . . . . . . . . . . . . . . . . . . . . . . .
Stores impaired based on cash flows . . . . . . . . . . . . . . . . . . .
Non-operating facility . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Distribution center . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Joint ventures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1
9
5
25
1
1
2

44

$

800
31,993
18,811
86,094
493
925
58,806

$197,922

Income Taxes

The Company’s estimated federal and state income tax rate, inclusive  of equity in losses of joint

ventures and  exclusive of the effect of  nondeductible goodwill write-off,  was 32.0% in  fiscal  2010,
15.6% in fiscal 2009 and 40.2% in fiscal 2008.

Fiscal 2010

During  fiscal 2010, income taxes included  approximately  $1.4  million for an increase  in deferred

liabilities due to an increase in the state effective  tax  rate, and included the  recognition of  tax benefits
of approximately $6.1 million for the  net decrease in  unrecognized tax benefits, interest,  and penalties,
$2.9 million for the decrease in net operating loss valuation allowances,  $0.7 million  for the  decrease in
the capital loss valuation allowance resulting  from capital gain income, $1.2 million for the increase  in
the cash  surrender value of life insurance policies,  and  $2.5  million due to federal tax  credits.  The
Company is currently being examined by  the  IRS for the fiscal  tax  years  2008 and 2009. During fiscal
2010, the IRS completed its examination  of  the Company’s federal income tax  returns for  the fiscal tax
years 2006 and 2007. The Company is  also under examination by  various  state and local taxing
jurisdictions for various fiscal years. During fiscal 2010, the Company  reached settlements with federal
and state taxing jurisdictions which resulted in reductions in  the liability for  unrecognized tax  benefits.
At this time, the Company does not expect the results from any income tax audit to have a  material
impact on the Company’s financial statements.

Fiscal 2009

During  fiscal 2009, income taxes included  the recognition of tax benefits of approximately

$6.3 million for the net decrease in unrecognized tax benefits, interest, and  penalties, $1.3 million for a
decrease in deferred liabilities due to  a decrease in  the state effective  tax rate, $4.4 million for a
decrease in a capital loss valuation allowance resulting from capital  gain income, and  $2.4 million due

29

to federal tax credits. During  fiscal 2009, the Company reached a  settlement with a state taxing
jurisdiction which resulted in a reduction  in  unrecognized  tax benefits, interest, and penalties.

Fiscal 2008

During  fiscal 2008, income taxes included  the net increase in  unrecognized tax benefits, interest,

and penalties of approximately $2.5 million and included  the recognition of tax benefits of
approximately $10.5 million for a decrease in a  capital loss valuation allowance resulting from  capital
gain income and $4.1 million due to  federal tax credits.

LIQUIDITY AND CAPITAL RESOURCES

Financial Position Summary

(in thousands of dollars)

January 29,
2011

January 30,
2010

Dollar
Change

Percent
Change

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . .
Long-term debt, including current portion . . . . . . . . . . .
Subordinated debentures . . . . . . . . . . . . . . . . . . . . . . .
Stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 343,291
746,412
200,000
2,086,720

$ 341,693
749,306
200,000
2,304,103

$

1,598
(2,894)
—
(217,383)

0.5%
(0.4)
—
(9.4)

Current ratio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Debt to capitalization . . . . . . . . . . . . . . . . . . . . . . . . . .

2.05
31.2%

2.28
29.2%

The Company’s current non-operating priorities for its use of  cash are  stock repurchases, debt
reduction, strategic investments to enhance  the value of existing properties and dividend payments  to
shareholders.

At present, there are numerous general  business  and economic factors affecting  the retail  industry.
These factors include: (1) consumer  confidence; (2) competitive  conditions; (3) the recent recession  in
the U.S.  and numerous economies around  the globe; (4) high levels of unemployment in various
sectors; and (5) other factors that are  both separate from, and outgrowths  of, the above.  These
conditions may impact our comparable store  sales  which may result in  reduced  cash flows if we are not
appropriately managing our inventory levels or expenses. Further, if one  or more of these conditions
continue or worsen, we may experience  a  further adverse effect  on our business, financial condition and
results of operations, including our ability to access capital.

Cash flows for the three fiscal years ended were as follows:

(in thousands of dollars)

Fiscal 2010

Fiscal 2009

Fiscal 2008

2010 - 2009

2009 - 2008

Operating Activities . . . . . . . . . . . . . . . . .
Investing Activities . . . . . . . . . . . . . . . . . .
Financing Activities . . . . . . . . . . . . . . . . .

$ 512,922
(89,615)
(421,709)

$ 554,007
(63,453)
(245,684)

$ 350,005
(118,191)
(223,903)

(7.4)%
(41.2)
(71.7)

58.3%
46.3
(9.7)

Total Cash Provided . . . . . . . . . . . . . . .

$

1,598

$ 244,870

$

7,911

Percent Change

Operating Activities

The primary source of the Company’s liquidity is  cash flows  from operations. Due to the
seasonality of the Company’s business, we  have historically  realized a significant  portion of the cash
flows from operating activities during  the second half of the fiscal year. Retail  operations  sales are the
key operating cash component, providing 96.3%  and  94.6% of total  revenues  in fiscal 2010 and 2009,
respectively.

30

Operating cash inflows also include revenue and reimbursements  from  the Alliance with GE, which

owns and manages the Company’s private label  credit card business under the  Alliance,  and cash
distributions from joint ventures. Operating  cash outflows  include payments to vendors for inventory,
services and supplies, payments to employees and  payments  of  interest and taxes.

The Alliance provides for certain payments to be made  by GE to the Company, including  a
revenue sharing and marketing reimbursement.  The  Company received income of approximately
$85 million and $89 million from GE  in  fiscal 2010 and 2009, respectively. While future cash flows
under this Alliance are difficult to predict, the Company  expects income from the Alliance to improve
moderately during fiscal 2011 compared  to  fiscal  2010. The amount the  Company receives  is dependent
on the level of sales on GE accounts, the  level  of balances carried on the GE accounts by GE
customers, payment rates on GE accounts, finance charge rates and other fees on  GE accounts, the
level  of  credit losses for the GE accounts  as well as  GE’s funding costs. The Alliance expires  in fiscal
2014.

Net cash flows from operations decreased  $41.1 million during fiscal 2010  compared to fiscal 2009.

This decrease is primarily attributable  to  a  decrease of $199.5 million related to changes in  working
capital items, primarily of changes in income tax accruals, the  collection of an income tax receivable
and of changes in inventory. This decrease  was partially offset  by higher net income, as adjusted  for
non-cash items, of $158.4 million for fiscal 2010 compared to fiscal 2009.

Included in net income for fiscal 2010 was a  $7.5 million  pretax gain ($4.8  million after  tax or

$0.07 per share) on proceeds received for final payment  related  to  hurricane  losses.

Investing Activities

Cash inflows from investing activities generally  include  proceeds  from  sales  of  property and
equipment. Investment cash outflows  generally  include payments for capital expenditures  such as
property and equipment.

Capital expenditures increased $23.1  million  for  fiscal  2010 compared  to  fiscal  2009. The fiscal
2010 expenditures of $98.2 million consisted primarily  of  the construction  of new stores, remodeling of
existing stores and investments in technology  equipment  and software. During fiscal 2010, we purchased
two corporate aircraft for approximately $34 million that were previously leased  under operating  leases,
and we opened our new store locations  at  The Domain in  Austin, Texas (200,000 square  feet) and The
Village at Fairview in Fairview, Texas (155,000 square feet).

Store closures during fiscal 2010 were:

Closed Locations—Fiscal 2010

City

Square Feet

Capital Hill Mall . . . . . . . . . . . . . . . . . . . . . . . Helena, Montana
Coral Square Mall . . . . . . . . . . . . . . . . . . . . . . Coral Springs, Florida
Miami International Mall . . . . . . . . . . . . . . . . . Miami, Florida

Total closed square footage . . . . . . . . . . . . . .

65,000
98,000
98,000

261,000

We  have also announced the upcoming closure of our Decatur  Mall location in Decatur, Alabama

(128,000 square feet). The store is expected to close  mid-year 2011  with minimal closing costs.

Capital expenditures for 2011 are expected to be approximately $150 million. These  expenditures

are primarily for the remodeling of stores and equipment upgrades,  including  installation  of the
Company’s new internet fulfillment center located  in Maumelle,  Arkansas. There  are no  planned store
openings for fiscal 2011.

31

During  fiscal 2010, 2009 and 2008, we received proceeds from the sale of property  and equipment

of $17.6 million, $11.6 million and $67.1 million, respectively, and recorded related  gains of
$5.6 million, $3.2 million and $24.6 million, respectively.  During fiscal 2008, we also recorded  a
$3.9 million loss related to property damages sustained  on one store  during  Hurricane Ike.

During  fiscal 2010, the Company invested  an additional  $9.0 million in one of  its shopping mall

joint ventures.

On August 29, 2008, the Company purchased the remaining interest in CDI for a cash purchase

price of $9.8 million. This acquisition  was accounted  for under the  purchase  method and, accordingly,
(1) the purchase price has been allocated  to  CDI’s  assets and liabilities based on their  estimated fair
values as of the date of purchase and  (2)  CDI’s  results of operations have  been included in the
Company’s results  of operations since  the  date of purchase. Upon recognition of the  acquisition,  the
Company acquired $14.1 million in cash.

Financing Activities

Our primary source of cash inflows from  financing activities is generally our $1.0 billion revolving

credit facility. Financing cash outflows generally include the repayment  of borrowings under  the
revolving credit facility, the repayment of mortgage notes  or long-term debt, the payment  of dividends
and the purchase of treasury stock.

Cash used in financing activities increased  to  $421.7 million in fiscal 2010 from $245.7 million in
fiscal 2009. This decrease in cash flow of  $176.0 million was primarily  due to the purchase of treasury
stock during fiscal 2010 partially offset  by short-term  borrowing  payments made during fiscal 2009.

Stock Repurchase.

In November 2007, the Company’s Board of Directors approved the

repurchase of up to $200 million of the Company’s Class A Common Stock (‘‘2007 Stock Plan’’).
Availability under the 2007 Stock Plan at the beginning of  fiscal  2008 was $200  million. During fiscal
2008, the Company repurchased 1.8 million  shares  for $17.4 million at an average  price of $9.55 per
share. No repurchases were made during fiscal 2009. During fiscal 2010, the Company repurchased
7.2 million shares of stock for approximately $182.6  million at an average price of $25.39 per share,
which completed the remaining authorization  under the 2007 Stock Plan.

In August 2010, the Company’s Board  of  Directors authorized  the Company to repurchase up to
$250 million of the Company’s Class A Common Stock (‘‘2010 Stock Plan’’). This authorization permits
the Company to repurchase its Class A Common Stock in the open  market,  pursuant to preset trading
plans meeting the requirements of Rule 10b5-1 under the  Securities Exchange Act of 1934 or  through
privately negotiated transactions. The 2010  Stock  Plan  has no expiration date. During fiscal 2010, the
Company repurchased 7.5 million shares for $231.3  million  at an  average price of  $31.04 per share. At
January 29, 2011, remaining availability under the 2010 Stock Plan was $18.7 million.

In February 2011, the Company announced  that the Board of Directors authorized the repurchase

of up to $250 million of the Company’s  Class A Common Stock  under a  new stock plan (‘‘2011 Stock
Plan’’). This authorization permits the Company to repurchase its Class A Common Stock in  the open
market, pursuant to preset trading plans  meeting the requirements  of  Rule  10b5-1 under  the Securities
Exchange Act of 1934 or through privately  negotiated transactions. The 2011 Stock Plan has  no
expiration date.

Revolving Credit Agreement. At January 29, 2011, the Company maintained  a $1.0 billion
revolving credit facility (‘‘credit agreement’’)  with  JPMorgan Chase Bank  (‘‘JPMorgan’’) as  agent for
various banks, secured by the inventory of  Dillard’s,  Inc. operating subsidiaries. Borrowings  under the
credit agreement accrue interest at either JPMorgan’s Base  Rate minus 0.5% or LIBOR plus 1.0%
(1.26% at January 29, 2011) subject to certain  availability thresholds as defined in the credit agreement.

32

Limited to 85% of the inventory of certain Company subsidiaries, availability for borrowings and

letter of credit obligations under the  credit agreement  was  $817.7 million at  January 29, 2011.  No
borrowings were outstanding at January  29, 2011. Letters  of  credit totaling  $90.8 million were  issued
under this credit agreement leaving unutilized availability under the facility of approximately
$727 million at January 29, 2011. There  are  no financial covenant requirements  under the credit
agreement provided that availability for borrowings and letters of credit  exceeds  $100 million. The
Company pays an annual commitment  fee to the banks  of  0.25% of the  committed amount less
outstanding borrowings and letters of credit. The Company had weighted-average borrowings of
$8.7 million and $57.2 million during fiscal 2010  and 2009, respectively.

Under the credit agreement, the Company unilaterally reduced the previous $1.2 billion credit

facility by $200 million to $1.0 billion,  effective September  1, 2010, in  order to reduce the amount of
commitment fees. Planned inventory  levels would  not  allow  for  utilization of the full  $1.2 billion.  All
other aspects of the credit agreement  remain  unchanged.

The Company’s credit agreement expires December 12, 2012. The Company will assess the  timing

and amount of a new facility later this year. Market  conditions  and lender capacity continue  to
improve.

Long-term Debt. At January 29, 2011, the Company had $746.4 million  of long-term debt,

comprised of unsecured notes, a term note and a  mortgage note  outstanding. The unsecured  notes bear
interest at rates ranging from 6.63% to 9.13% with due  dates from 2011 through 2028, and  the
mortgage note bears interest at 9.25%  with a due date  of 2013. The term note, with an outstanding
balance of $21.3 million as of January  29, 2011,  was issued during fiscal  2008 towards  the purchase of a
corporate aircraft and bears interest  at  5.93%  with a  due date of 2012.

We  reduced our net level of outstanding  debt and capital leases during fiscal 2010  by  $17.5 million
compared to a reduction of $33.9 million  in fiscal 2009.  In addition to regularly scheduled  payments on
its  term note and mortgage principal during fiscal 2010, the Company  (1) paid off $13 million in  capital
lease obligations for two corporate aircraft  during  fiscal 2010 and (2) repurchased $1.2  million  face
amount of 7.13% notes with an original maturity on August 1, 2018.

The debt decline in fiscal 2009 was primarily  due  to  regular  maturities of outstanding notes and

scheduled payments of mortgage principal. During fiscal 2009, the Company  also repurchased
$8.4 million face amount of 9.125% notes  with an  original maturity on August  1, 2011. This repurchase
resulted in a pretax gain of approximately  $1.7 million  which was recorded in net interest and debt
expense. No notes were repurchased  during fiscal 2008.

As of January 29, 2011, maturities of  long-term debt over  the next five years (starting with year

one) are $49 million, $77 million, $0, $0  and $0.

Subordinated Debentures. The Company had $200 million outstanding of its 7.5% subordinated

debentures due August 1, 2038. All of  these  subordinated debentures  were held  by  Dillard’s Capital
Trust I, a 100% owned, unconsolidated finance subsidiary of  the  Company.

Fiscal 2011

During  fiscal 2011, the Company expects to finance its capital  expenditures and its working  capital
requirements, including required debt  repayments and stock repurchases, from cash  on hand, cash  flows
generated from operations and utilization of the credit  facility. Peak borrowings  under the  credit
facilities were approximately $126 million  during  fiscal 2010. Net borrowings (borrowings  less  cash and
cash equivalents) remained below $0 during fiscal 2010, and  borrowings are expected to be minimal
during fiscal 2011. Depending on conditions in the  capital markets and other factors, the  Company will
from time to time consider possible financing transactions,  the proceeds  of which could be used to
refinance current indebtedness or for other corporate purposes.

33

OFF-BALANCE-SHEET ARRANGEMENTS

The Company has not created, and is  not party to, any special-purpose or  off-balance-sheet entities

for the purpose of raising capital, incurring  debt  or operating the  Company’s business. The Company
does not have any off-balance-sheet arrangements  or relationships that are reasonably likely to
materially affect the Company’s financial  condition,  changes in financial condition, revenues  or
expenses, results of operations, liquidity,  capital expenditures or the  availability of capital resources.

CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS

To facilitate an understanding of the Company’s contractual obligations and commercial

commitments, the following data is provided:

PAYMENTS DUE BY PERIOD

(in thousands of dollars)
Contractual Obligations

Long-term debt
. . . . . . . . . . . . . . . . . . .
. . . . . . . . . . .
Interest on long-term debt
Subordinated debentures . . . . . . . . . . . . .
Interest on subordinated debentures . . . .
Capital lease obligations, including

interest . . . . . . . . . . . . . . . . . . . . . . . .
Defined benefit plan participant payments
Other liabilities
. . . . . . . . . . . . . . . . . . .
Purchase obligations(1) . . . . . . . . . . . . . .
Operating leases(2) . . . . . . . . . . . . . . . . .

Total

$ 746,412
625,915
200,000
419,753

19,241
138,131
1,953
1,245,789
142,174

Less than
1 year

1 - 3 years

3  - 5 years

More than
5 years

$

49,166
53,083
—
14,959

$ 76,789
94,057
—
29,918

$

— $ 620,457
389,011
200,000
344,958

89,764
—
29,918

3,191
6,471
486
1,245,789
44,710

5,679
13,758
1,467
—
49,559

2,856
14,924
—
—
20,480

7,515
102,978
—
—
27,425

Total contractual cash obligations(3)(4) . .

$3,539,368

$1,417,855

$271,227

$157,942

$1,692,344

(1) The Company’s purchase obligations  principally consist  of purchase orders for  merchandise and

store construction commitments. Amounts committed under open  purchase  orders  for merchandise
inventory represent $1,234.4 million of  the purchase obligations, of which a significant portion are
cancelable without penalty prior to a date  that precedes  the vendor’s scheduled shipment date.

(2) The operating leases included in  the above  table do not include contingent rent based upon  sales

volume, which represented approximately  8% of minimum  lease obligations in  fiscal  2010.

(3) The total liability for unrecognized  tax benefits  is $12.8  million, including tax,  penalty,  and interest
(refer to Note 7 to the consolidated financial statements). The Company  is not able  to  reasonably
estimate the timing of future cash flows and has  excluded these liabilities from the table  above;
however, at this time, the Company believes the estimated range  of the reasonably possible
uncertain tax benefit decrease in the  next twelve months  is between $0.5 million  and $2.5 million.

(4) The Company is unable to reasonably estimate the timing of future  cash flows of workers’

compensation and general liability insurance reserves of $32.7 million, gift  card liabilities of
$15.3 million and other liabilities of $2.9  million and have  excluded these  from the table above.

34

AMOUNT OF COMMITMENT EXPIRATION PER PERIOD

(in thousands of dollars)
Other Commercial Commitments

Total Amounts
Committed

Within 1 year

2 - 3 years

4 - 5  years

$1.0 billion line of credit, none

outstanding(1) . . . . . . . . . . . . . . . . . . . . .
Standby letters of credit
. . . . . . . . . . . . . . .
Import letters of credit . . . . . . . . . . . . . . . .

Total commercial commitments . . . . . . . . . .

$ —
85,751
5,002

$90,753

$ —
85,751
5,002

$90,753

$—
—
—

$—

$—
—
—

$—

After 5
years

$—
—
—

$—

(1) Availability under the credit facility  is limited to 85%  of the inventory of  certain  Company

subsidiaries (approximately $818 million at January 29, 2011)  which has  not  been reduced by
outstanding letters of credit of $90.8  million.

NEW ACCOUNTING PRONOUNCEMENTS

Consolidation of Variable Interest Entities

On January 31, 2010, the Company adopted changes issued by the Financial Accounting Standards
Board (FASB) relating to accounting  for variable interest entities. These changes  require an enterprise
to perform an analysis to determine whether the enterprise’s  variable  interest or  interests  give it  a
controlling financial interest in a variable interest entity;  to  require ongoing reassessments of whether
an enterprise is the primary beneficiary of  a variable interest entity; to eliminate the  solely quantitative
approach previously required for determining the primary beneficiary  of  a variable interest entity; to
add an additional reconsideration event  for  determining whether an  entity  is a variable interest entity
when any changes in facts and circumstances  occur such  that holders of the equity investment at  risk,
as a group, lose the power from voting  rights or similar rights  of those investments to direct the
activities of the entity that most significantly impact  the entity’s economic  performance;  and to require
enhanced disclosures that will provide users  of financial statements with  more transparent information
about an enterprise’s involvement in a variable interest entity. The adoption of  these changes  had no
material impact on the Company’s consolidated financial statements.

Fair Value Measurements and Disclosures

In January 2010, the FASB issued ASU  2010-06, an update  to  Topic 820, Fair  Value Measurements

and Disclosures. ASU 2010-06 provides  an update  specifically to Subtopic 820-10 that requires new
disclosures including details of significant transfers  in and  out  of  Level 1  and Level 2  measurements
and the reasons for the transfers and  a  gross  presentation of activity  within the  Level 3 roll forward,
presenting separately information about purchases, sales, issuances and settlements.  ASU 2010-06 is
effective for the first interim or annual  reporting period  beginning after December 15, 2009, except  for
the gross presentation of the Level 3 roll forward, which  is required  for interim and annual  reporting
periods beginning after December 15,  2010. The  adoption  of  ASU 2010-06 did not have  a material
impact on the Company’s consolidated financial statements.

FORWARD-LOOKING INFORMATION

This report contains certain forward-looking statements. The following are  or may constitute
forward looking statements within the meaning of the  Private Securities Litigation Reform  Act of 1995:
statements including (a) words such as  ‘‘may,’’  ‘‘will,’’ ‘‘could,’’  ‘‘believe,’’ ‘‘expect,’’ ‘‘future,’’
‘‘potential,’’ ‘‘anticipate,’’ ‘‘intend,’’ ‘‘plan,’’ ‘‘estimate,’’ ‘‘continue,’’  or  the negative or  other  variations
thereof; (b) statements regarding matters  that are not historical facts; and (c) statements about the
Company’s future occurrences, plans and objectives, including statements regarding  management’s

35

expectations and forecasts for the remainder  of fiscal 2010 and fiscal 2011. The Company cautions that
forward-looking statements contained  in this  report are  based on  estimates, projections,  beliefs  and
assumptions of management and information available to management at the time of such statements
and are not guarantees of future performance.  The  Company disclaims  any  obligation  to  update or
revise any forward-looking statements based on  the occurrence  of  future events, the receipt  of  new
information, or otherwise. Forward-looking statements of the  Company involve risks and uncertainties
and are subject to change based on various important factors.  Actual  future performance, outcomes
and results may differ materially from  those expressed in  forward-looking statements made by the
Company and its management as a result of  a number  of risks, uncertainties  and assumptions.
Representative examples of those factors include (without  limitation) general retail industry  conditions
and macro-economic conditions; economic and weather conditions for regions in which the Company’s
stores are located  and the effect of these  factors on the  buying patterns of the Company’s customers,
including the effect of changes in prices and availability  of  oil and natural gas;  the availability of
consumer credit; the impact of competitive pressures in the  department  store industry and other retail
channels including specialty, off-price, discount and Internet retailers; changes in consumer  spending
patterns, debt levels and their ability to meet credit  obligations; changes in legislation, affecting such
matters as the cost of employee benefits or credit  card  income; adequate  and stable  availability of
materials, production facilities and labor  from which  the Company sources its merchandise at
acceptable pricing; changes in operating expenses,  including employee wages, commission structures
and related benefits; system failures or  data security  breaches; possible future acquisitions of store
properties from other department store operators; the continued availability  of  financing in amounts
and at the terms necessary to support  the Company’s future  business; fluctuations in LIBOR  and other
base borrowing rates; potential disruption  from terrorist activity and the effect  on ongoing consumer
confidence; epidemic, pandemic or other  public  health  issues; potential disruption of international  trade
and supply chain efficiencies; world conflict and the possible impact on  consumer spending patterns
and other economic and demographic  changes of similar or dissimilar nature.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES  ABOUT MARKET RISK.

The table below provides information about the Company’s  obligations  that are sensitive to

changes in interest rates. The table presents  maturities of the Company’s long-term debt and
subordinated debentures along with the related weighted-average interest rates by expected maturity
dates.

(in thousands of dollars)
Expected Maturity Date (fiscal year)

Long-term debt . . . . . . . . . . .
Average fixed interest rate . . .
Subordinated debentures . . . .
Average interest rate . . . . . . .

2011

2012

2013

2014

2015

Thereafter

Total

Fair Value

$49,166

$76,789

$— $— $— $620,457

$746,412

$725,383

9.1%

7.4% — — —

7.3%

7.3%

$ — $ — $— $— $— $200,000

$200,000

$189,520

—%

—% —% —% —%

7.5%

7.5%

The Company is exposed to market risk from  changes in the  interest rates under its $1.0 billion
revolving credit facility. Outstanding  balances  under this facility bear  interest at a variable rate based
on JPMorgan’s Base Rate minus 0.5%  or LIBOR plus 1.0%. The Company had weighted average
borrowings of $8.7 million during fiscal  2010. Based on the average  amount  outstanding during fiscal
2010, a 100 basis point change in interest rates would result in  an approximate $0.1 million  annual
change to interest expense.

ITEM 8. FINANCIAL STATEMENTS  AND SUPPLEMENTARY DATA.

The consolidated financial statements  of the Company  and notes thereto are  included in this

report beginning on page F-1.

36

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS  ON ACCOUNTING AND

FINANCIAL DISCLOSURE.

As disclosed in the Company’s current  report on  Form 8-K filed on  May 7, 2009, the  Company
changed its independent registered public  accountants effective for  the fiscal year ended January  30,
2010. There were no disagreements or reportable events  related to the change in  accountants.

ITEM 9A. CONTROLS AND PROCEDURES.

Evaluation of Disclosure Controls and  Procedures

The Company has established and maintains disclosure controls and procedures (as defined in

Rule 13a-15(e) under the Exchange Act).  The Company’s management, with  the participation of our
CEO and CFO, has evaluated the effectiveness of the Company’s disclosure controls and procedures as
of the end of the fiscal year covered by  this annual report,  and based on  that  evaluation, the
Company’s CEO and CFO have concluded that these disclosure controls and procedures were  effective.

Management’s Report on Internal Control over Financial Reporting

Our management is responsible for establishing and  maintaining adequate internal  control over
financial reporting, as such term is defined in  Exchange  Act Rule 13a-15(f). Under the supervision and
with the participation of our management, including our CEO and  CFO,  we conducted an  evaluation
of the effectiveness of our internal control  over financial  reporting based on the framework in Internal
Control—Integrated Framework issued by the Committee of  Sponsoring Organizations  of the Treadway
Commission. Based on our evaluation under the framework in  Internal Control—Integrated Framework,
our management concluded that our internal  control over  financial reporting was effective  as of
January 29, 2011.

Our independent registered public accounting firm,  PricewaterhouseCoopers  LLP, has  audited our

Consolidated Financial Statements included in this Annual Report  on  Form 10-K and has issued  a
report on the effectiveness of our internal control  over financial reporting as of  January 29, 2011.  Their
report appears as part of the ‘‘Report of Independent Registered  Public Accounting Firm’’ on page F-2
of this  Annual Report on Form 10-K, which  is incorporated  herein by reference.

Changes  in Internal Controls

There were no changes in our internal control  over financial reporting that occurred during the

fiscal quarter ended January 29, 2011 that  have materially affected, or are  reasonably  likely to
materially affect, our internal control  over financial reporting.

ITEM 9B. OTHER INFORMATION.

None.

37

PART III

ITEM 10. DIRECTORS, EXECUTIVE  OFFICERS AND CORPORATE GOVERNANCE.

A. Directors of the Registrant

Information regarding directors of the Registrant is  incorporated  herein by reference  under the
headings ‘‘Election of Directors’’, ‘‘Audit Committee Report’’, ‘‘Information Regarding the Board
and Its Committees’’ and ‘‘Section 16(a)  Beneficial  Ownership Reporting Compliance’’  in the
Proxy Statement.

B. Executive Officers of the Registrant

Information regarding executive officers of the Registrant  is incorporated herein by reference to
Part I of this report under the heading ‘‘Executive Officers of the Registrant.’’ Reference
additionally is made to the information under  the heading ‘‘Section  16(a) Beneficial Ownership
Reporting Compliance’’ in the Proxy Statement, which information is incorporated herein by
reference.

The Company’s Board of Directors (‘‘Board’’) has adopted a Code of  Conduct that applies to all
Company employees, including the Company’s executive officers, and, when  appropriate,  the members
of the Board. As stated in the Code  of  Conduct, there  are certain  limited  situations  in which  the
Company may waive application of the Code of Conduct to employees or members of the Board. For
example, since non-employee members  of the Board  rarely, if ever, deal financially with  vendors  and
other suppliers of the Company on the Company’s behalf,  it may not  be  appropriate  to  seek to apply
the Code of Conduct to their dealings with these  vendors and  suppliers on behalf of other
organizations which have no relationship to the  Company. To  the  extent that any  such waiver applies to
an executive officer or a member of the Board, the waiver requires  the express  approval of the Board,
and the Company will promptly disclose  to its shareholders that a waiver has been  granted. The current
version of the Code of Conduct is available free of charge on the Company’s  website,
www.dillards.com, and is available in print to any shareholder who requests copies by contacting
Julie J. Bull, Director of Investor Relations, at  the Company’s principal executive offices set forth
above.

ITEM 11. EXECUTIVE COMPENSATION.

The information called for by this item  is incorporated herein by  reference to the information

under the headings ‘‘2010 Director Compensation’’, ‘‘Compensation Discussion and Analysis’’,
‘‘Compensation Committee Report’’ and  ‘‘Executive Compensation’’ in the Proxy Statement.

38

ITEM 12. SECURITY OWNERSHIP OF  CERTAIN BENEFICIAL OWNERS AND  MANAGEMENT

AND RELATED STOCKHOLDER MATTERS.

Equity Compensation Plan Information

Number of securities to be
issued upon exercise of
outstanding options

Weighted  average
exercise  prices of
outstanding options

Number of securities
available for  future
issuance under equity
compensation plans(2)

Equity compensation plans

approved by shareholders(1) . . . . . . .

Total

. . . . . . . . . . . . . . . . . . . . . . . .

3,351,869

3,351,869

$25.80

$25.80

7,547,451

7,547,451

(1) Included in this category are the  following equity compensation plans, which have  been approved

by the Company’s shareholders:

• 1998 Incentive and Nonqualified Stock Option  Plan

• 2000 Incentive and Nonqualified Stock Option  Plan

There are no non-shareholder approved plans.  Balances  presented in the table above are as of
January 29, 2011.

(2) This column excludes shares reflected under  the column ‘‘Number of securities  to  be  issued upon

exercise of outstanding options’’.

Additional information called for by  this item is  incorporated herein by reference to the

information under the headings ‘‘Principal  Holders of Voting Securities’’ and ‘‘Security Ownership of
Management’’ in the Proxy Statement.

ITEM 13. CERTAIN RELATIONSHIPS AND  RELATED  TRANSACTIONS,  AND DIRECTOR

INDEPENDENCE.

The information called for by this item is incorporated  herein by  reference to the information
under the headings ‘‘Certain Relationships and  Transactions’’ and  ‘‘Information Regarding the Board
and  its Committees’’ in the Proxy Statement.

ITEM 14. PRINCIPAL ACCOUNTING FEES AND SERVICES.

The information called for by this item is incorporated  herein by  reference to the information

under the heading ‘‘Independent Accountant Fees’’ in the Proxy  Statement.

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES.

(a)(1) and (2) Financial Statements

PART IV

An ‘‘Index of Financial Statements’’ has  been filed as a part of this Report beginning on page  F-1

hereof.

(a)(3) Exhibits and Management Compensatory Plans

An ‘‘Exhibit Index’’ has been filed as  a  part of  this Report beginning on page  E-1 hereof  and is

herein incorporated by reference.

39

Pursuant to the requirements of Section  13  or 15(d) of the Securities Exchange Act of 1934, the

Registrant has duly caused this report to be signed on its  behalf  by the undersigned,  thereunto duly
authorized.

SIGNATURES

Dillard’s, Inc.
Registrant

/s/ JAMES I. FREEMAN

James I. Freeman,
Senior Vice President and Chief Financial Officer

Date: March 23, 2011

Pursuant to the requirements of the Securities Exchange  Act of 1934, this report has  been signed

below by the following persons on behalf of the Registrant and in the capacities and  on the date
indicated.

/s/ WILLIAM DILLARD, II

William Dillard, II
Chairman of the Board and
Chief Executive Officer
(Principal Executive Officer)

/s/ ALEX DILLARD

Alex Dillard
President and Director

/s/ MIKE DILLARD

Mike Dillard
Executive Vice President and Director

/s/ H. LEE HASTINGS

H. Lee Hastings
Director

/s/ FRANK R. MORI

Frank R. Mori
Director

/s/ J. C. WATTS, JR.

J. C. Watts, Jr.
Director

Date: March 23, 2011

/s/ JAMES I. FREEMAN

James I. Freeman
Senior Vice President and Chief
Financial Officer and Director
(Principal Financial and Accounting Officer)

/s/ DRUE MATHENY

Drue Matheny
Executive Vice President and Director

/s/ ROBERT C. CONNOR

Robert C. Connor
Director

/s/ R. BRAD MARTIN

R. Brad Martin
Director

/s/ WARREN A. STEPHENS

Warren A. Stephens
Director

/s/ NICK WHITE

Nick White
Director

40

INDEX OF FINANCIAL STATEMENTS

DILLARD’S, INC. AND SUBSIDIARIES

Year Ended January 29, 2011

Report of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Report of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Balance Sheets—January  29, 2011 and January 30, 2010 . . . . . . . . . . . . . . . . . . . .

Page

F-2

F-3

F-4

Consolidated Statements of Operations—Fiscal years ended  January 29,  2011, January 30, 2010

and January 31, 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

F-5

Consolidated Statements of Stockholders’  Equity  and Comprehensive Income  (Loss)—Fiscal

years ended January 29, 2011, January 30,  2010 and January 31, 2009 . . . . . . . . . . . . . . . . . . .

F-6

Consolidated Statements of Cash Flows—Fiscal years ended January 29, 2011,  January 30, 2010

and January 31, 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

F-7

Notes to Consolidated Financial Statements—Fiscal  years  ended January  29,  2011, January 30,

2010 and January 31, 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

F-8

F-1

REPORT OF INDEPENDENT REGISTERED  PUBLIC  ACCOUNTING FIRM

To The Board of Directors and Stockholders of Dillard’s, Inc.

In our opinion, the accompanying consolidated balance sheets  and the related  consolidated

statements of operations, stockholder’s equity and comprehensive  income (loss) and cash flows for  each
of the two years in the period ended  January 29,  2011 present fairly,  in all material respects,  the
financial position of Dillard’s, Inc. and its subsidiaries at  January 29, 2011 and  January 30, 2010,  and
the results of their operations and their cash flows for each of  the  two years in the period ended
January 29, 2011 in conformity with accounting principles generally accepted in the United  States of
America. Also in our opinion, the Company maintained, in all  material respects,  effective  internal
control over financial reporting as of  January 29, 2011, based on criteria  established  in Internal
Control—Integrated Framework issued  by the Committee  of  Sponsoring Organizations  of the Treadway
Commission (COSO). The Company’s  management is  responsible  for these financial statements, for
maintaining effective internal control  over financial  reporting and for its assessment of the effectiveness
of internal control over financial reporting,  included in  Management’s Report on  Internal Control over
Financial Reporting appearing under Item 9A. Our responsibility is to express opinions on  these
financial statements and on the Company’s internal  control over  financial reporting  based on our
integrated audits. We conducted our audits in accordance with the standards  of  the Public Company
Accounting Oversight Board (United States).  Those standards require that we plan and perform  the
audits to obtain reasonable assurance about whether the  financial statements are free  of material
misstatement and whether effective internal control over financial reporting was  maintained  in all
material respects. Our audits of the financial statements included examining, on a test basis,  evidence
supporting the amounts and disclosures  in the financial statements,  assessing the  accounting principles
used and significant estimates made  by management, and  evaluating the overall financial statement
presentation. Our audit of internal control over financial reporting  included obtaining an  understanding
of internal control over financial reporting,  assessing  the risk that  a material weakness exists,  and
testing and evaluating the design and  operating effectiveness of internal  control  based on  the assessed
risk. Our audits also included performing  such  other  procedures  as we considered  necessary  in the
circumstances. We believe that our audits provide  a reasonable basis for  our  opinions.

A company’s internal control over financial reporting is a process designed to provide  reasonable

assurance regarding the reliability of  financial  reporting and the preparation  of  financial  statements  for
external  purposes in accordance with  generally accepted accounting  principles. A company’s internal
control over financial reporting includes those policies and procedures that (i)  pertain to the
maintenance of records that, in reasonable  detail, accurately and fairly reflect the  transactions and
dispositions of the assets of the company; (ii) provide reasonable assurance that transactions  are
recorded  as necessary to permit preparation of financial statements in  accordance with generally
accepted accounting principles, and that receipts and expenditures of the company are being made  only
in accordance with authorizations of management and directors of the company; and  (iii) provide
reasonable assurance regarding prevention  or timely detection of unauthorized acquisition, use, or
disposition of the company’s assets that  could have a material effect on the financial statements.

Because of its inherent limitations, internal control over  financial  reporting may not prevent or

detect misstatements. Also, projections  of any evaluation  of  effectiveness to future periods are  subject
to the risk that controls may become inadequate  because of changes in conditions, or  that  the degree
of compliance with the policies or procedures may deteriorate.

/s/ PricewaterhouseCoopers LLP

PricewaterhouseCoopers LLP
Dallas, Texas
March 23, 2011

F-2

REPORT OF INDEPENDENT REGISTERED  PUBLIC  ACCOUNTING FIRM

To the Stockholders and Board of Directors  of Dillard’s,  Inc.
Little Rock, Arkansas

We  have audited the accompanying consolidated statements of operations, stockholders’ equity  and
comprehensive income (loss), and cash  flows of Dillard’s,  Inc. and  subsidiaries  (the  ‘‘Company’’)  for the
year ended January 31, 2009. These consolidated  financial  statements are the responsibility of the
Company’s management. Our responsibility  is to express  an opinion on these consolidated financial
statements based on our audit.

We  conducted our audit in accordance with the standards of  the Public Company Accounting
Oversight Board (United States). Those  standards require that we  plan and perform the audit to obtain
reasonable assurance about whether  the  financial  statements are free  of material misstatement.  An
audit includes examining, on a test basis, evidence  supporting the amounts and disclosures  in the
financial statements. An audit also includes assessing the accounting  principles used  and significant
estimates made by management, as well as  evaluating the overall financial statement presentation. We
believe that our audit provides a reasonable  basis for our opinion.

In our opinion, such consolidated financial  statements  present fairly, in  all  material  respects, the
results of operations and cash flows of  the Company  for the year  ended January 31, 2009, in  conformity
with accounting principles generally accepted in the United States of America.

/s/ Deloitte & Touche LLP

Deloitte & Touche LLP
Austin,  TX
April 1, 2009

F-3

Consolidated Balance Sheets

Dollars in Thousands

January 29, 2011

January 30, 2010

Assets
Current assets:

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Merchandise inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Property and equipment:

Land and land improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Buildings and leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . . .
Furniture, fixtures and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Buildings under construction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Buildings and equipment under capital leases . . . . . . . . . . . . . . . . . . . . . .
Less accumulated depreciation and amortization . . . . . . . . . . . . . . . . . . .

$

343,291
25,950
1,290,147
42,538

1,701,926

73,844
3,110,053
1,599,948
4,747
18,522
(2,211,600)

2,595,514

Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

76,726

$

341,693
63,222
1,300,680
43,934

1,749,529

73,844
3,094,048
1,621,430
54,759
33,844
(2,097,088)

2,780,837

75,961

Total assets

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 4,374,166

$ 4,606,327

Liabilities and stockholders’ equity
Current liabilities:

. . . . . . . . . . . . . . . . . . . . .
Trade accounts payable and accrued expenses
Current portion of long-term  debt
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current portion of capital lease obligations . . . . . . . . . . . . . . . . . . . . . . .
Federal and state  income taxes including current  deferred taxes . . . . . . . . .

$

Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Long-term debt

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Capital lease obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Subordinated debentures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

689,281
49,166
2,184
90,581

831,212

697,246

11,383

205,916

341,689

200,000

$

676,501
1,719
1,775
89,027

769,022

747,587

22,422

213,471

349,722

200,000

Commitments and Contingencies
Stockholders’ equity:

Common stock, Class A—117,706,523 and  116,937,769 shares  issued;

55,966,084 and 69,821,021  shares outstanding . . . . . . . . . . . . . . . . . . . .

1,177

1,169

Common  stock, Class B (convertible)—4,010,929  shares  issued  and

outstanding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additional paid-in capital
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive loss . . . . . . . . . . . . . . . . . . . . . . . . . .
Retained earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less treasury stock,  at cost,  Class A—61,740,439  and  47,116,748 shares . . . .

40
805,422
(17,830)
2,653,437
(1,355,526)

Total stockholders’  equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,086,720

40
782,746
(22,298)
2,484,447
(942,001)

2,304,103

Total liabilities and stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 4,374,166

$ 4,606,327

See notes to consolidated financial statements.

F-4

Consolidated Statements of Operations

Dollars in Thousands, Except Per Share  Data

January 29, 2011

January 30, 2010

January 31,  2009

Years Ended

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Service charges and other income . . . . . . . . . . . . . . .

Cost of sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Advertising, selling, administrative and  general

expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . .
Rentals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest and debt expense, net . . . . . . . . . . . . . . . . . .
Gain on disposal of assets . . . . . . . . . . . . . . . . . . . . .
Asset impairment and store closing charges . . . . . . . .

Income (loss) before income taxes and  equity in losses
of joint  ventures . . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes (benefit) . . . . . . . . . . . . . . . . . . . . . . . .
Equity in losses of joint ventures . . . . . . . . . . . . . . . .

$6,120,961
132,574

6,253,535

3,976,063

1,625,793
261,550
51,045
73,792
(5,632)
2,208

268,716
84,450
(4,646)

Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 179,620

Earnings (loss) per common share:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

2.68
2.67

$6,094,948
131,680

6,226,628

4,102,892

1,644,091
262,877
58,363
74,003
(3,207)
3,084

$6,830,543
157,897

6,988,440

4,827,769

1,932,732
284,287
61,481
88,821
(24,567)
197,922

84,525
12,690
(3,304)

68,531

(380,005)
(140,520)
(1,580)

$ (241,065)

0.93
0.93

$

(3.25)
(3.25)

$

$

See notes to consolidated financial statements.

F-5

Consolidated Statements of Stockholders’  Equity and  Comprehensive Income (Loss)

Dollars in Thousands, Except Per Share  Data

Common Stock

Class A Class B

Additional
Paid-in
Capital

Accumulated
Other

Comprehensive Retained
Earnings

Loss

Treasury
Stock

Total

Balance,  February  2, 2008 . . . . . . . . . . $1,165
—
Net loss . . . . . . . . . . . . . . . . . . . . . .
Amortization of  retirement plan  and
other retiree benefit adjustments,
net  of  tax of $3,082 . . . . . . . . . . .

—

Total comprehensive loss

. . . . . . .

Issuance of 114,813  shares under

stock bonus plans . . . . . . . . . . . .

Purchase  of  1,826,600  shares  of

treasury stock . . . . . . . . . . . . . . .

Cash  dividends declared:

Common stock, $0.16  per  share .

Balance,  January  31, 2009 . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . .
Amortization of  retirement plan  and
other retiree benefit adjustments,
net  of  tax of $3,132 . . . . . . . . . . .

Total comprehensive income . . . .

Issuance of 377,461  shares under

stock bonus plans . . . . . . . . . . . .
Cash  dividends declared:
Common stock, $0.16  per  share . . .

Balance,  January  30, 2010 . . . . . . . .
Net income . . . . . . . . . . . . . . . . . .
Amortization of  retirement plan  and
other retiree benefit adjustments,
net  of  tax of $2,579 . . . . . . . . . . .

Total comprehensive income . . . . .

Issuance of 786,768  shares under

stock option and stock bonus plans .

Purchase  of  14,641,705  shares  of

treasury stock . . . . . . . . . . . . . . .

Cash  dividends declared:

Common stock, $0.16  per  share . . .

$40
—

$778,987
—

$(22,211)

$2,680,690 $ (924,560) $2,514,111
— (241,065)

(241,065)

—

5,339

—

—

—

—

40
—

1

—

—

1,166
—

2,068

—

—

781,055
—

—

—

—

(5,426)

—

—

—

—

—

5,339

(235,726)

2,069

(17,441)

(17,441)

(11,898)

—

(11,898)

(16,872)

2,427,727
68,531

(942,001) 2,251,115
68,531

—

—

—

(11,811)

—

—

—

(5,426)

63,105

1,694

(11,811)

(22,298)

2,484,447
179,620

(942,001) 2,304,103
— 179,620

—

—

—

—

—

3

—

1,169
—

—

—

40
—

1,691

—

782,746
—

—

—

—

4,468

8

—

—

—

—

—

22,676

—

—

—

—

—

—

—

—

4,468

184,088

364

23,048

— (413,889)

(413,889)

(10,630)

—

(10,630)

Balance,  January  29, 2011 . . . . . . . . . . $1,177

$40

$805,422

$(17,830)

$2,653,437 $(1,355,526) $2,086,720

See notes to consolidated financial statements.

F-6

Consolidated Statements of Cash Flows

Dollars in Thousands

Operating activities:
Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments to reconcile  net income  (loss)  to  net cash

provided by operating activities:

Depreciation and amortization of property  and  deferred
financing cost . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . .
Gain on disposal of property and equipment . . . . . . . .
Asset impairment and store closing charges . . . . . . . . .
Excess tax benefits from share-based compensation . . . .
Gain on repurchase of debt . . . . . . . . . . . . . . . . . . . .
Loss on disposal of hurricane assets . . . . . . . . . . . . . .
Share-based compensation . . . . . . . . . . . . . . . . . . . .

Changes in operating assets and liabilities:

Decrease (increase) in accounts receivable . . . . . . . . . .
Decrease in merchandise inventories . . . . . . . . . . . . . .
Decrease (increase) in federal income tax  receivable . . .
Decrease in other current assets . . . . . . . . . . . . . . . . .
Decrease in other assets . . . . . . . . . . . . . . . . . . . . . .
Increase (decrease) in trade accounts payable and

accrued expenses and other liabilities . . . . . . . . . . . .
(Decrease) increase in income taxes payable . . . . . . . .

Net cash provided by operating activities . . . . . . . . . . . . . .

Investing activities:

Purchase of property and equipment
. . . . . . . . . . . . .
Proceeds from disposal of property and equipment . . . .
Investment in joint venture . . . . . . . . . . . . . . . . . . . .
Acquisition, net of cash acquired . . . . . . . . . . . . . . . .

Net cash used in  investing activities

. . . . . . . . . . . . . . . . .

Financing activities:

Principal payments on long-term debt and capital lease

obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash dividends paid . . . . . . . . . . . . . . . . . . . . . . . . .
Purchase of treasury  stock . . . . . . . . . . . . . . . . . . . . .
Proceeds from issuance of common stock . . . . . . . . . .
Excess tax benefits from share-based compensation . . . .
(Decrease) increase in short-term borrowings . . . . . . . .
. . . . . . . .
Payment on line of credit fees and expenses

Net cash used in  financing activities . . . . . . . . . . . . . . . . .

Increase in cash and cash equivalents . . . . . . . . . . . . . . . .
Cash and cash equivalents, beginning of year . . . . . . . . . . .

January 29, 2011

January 30, 2010

January 31,  2009

Years Ended

$ 179,620

$ 68,531

$(241,065)

263,395
18,439
(5,632)
2,208
(3,446)
(21)
—
—

37,272
10,533
217
626
6,536

24,647
(21,472)

512,922

(98,184)
17,569
(9,000)
—

(89,615)

(17,466)
(11,110)
(413,889)
17,310
3,446
—
—

(421,709)

1,598
341,693

264,763
(35,350)
(3,207)
3,084
—
(1,653)
—
—

24,776
73,714
74,198
9,408
8,224

15,254
52,265

554,007

(75,089)
11,636
—
—

(63,453)

(33,888)
(11,796)
—
—
—
(200,000)
—

(245,684)

244,870
96,823

286,184
(57,652)
(24,567)
197,922
—
—
3,921
17

(4,256)
404,203
(74,415)
5,361
12,005

(163,796)
6,143

350,005

(189,579)
67,068
—
4,320

(118,191)

(199,492)
(11,898)
(17,441)
—
—
5,000
(72)

(223,903)

7,911
88,912

Cash and cash equivalents, end of year . . . . . . . . . . . . . . .

$ 343,291

$ 341,693

$ 96,823

Non-cash transactions:

Accrued (prepaid) capital expenditures
. . . . . . . . . . . . .
Stock awards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital lease transactions . . . . . . . . . . . . . . . . . . . . . . .
Property and equipment financed by  note payable . . . . . .
Sale of property financed by note receivable . . . . . . . . . .

$

1,553
2,292
3,966
—
—

$

6,592
1,694
—
—
—

$

(1,706)
2,052
—
23,573
1,255

See notes to consolidated financial statements.

F-7

Notes to Consolidated Financial Statements

1. Description of Business and Summary of Significant Accounting Policies

Description of Business—Dillard’s, Inc. (‘‘Dillard’s’’ or the ‘‘Company’’) operates retail  department
stores, located primarily in the Southeastern, Southwestern and Midwestern  areas of the United States,
and a general contracting construction  company based in  Little Rock, Arkansas. The Company’s fiscal
year ends on the Saturday nearest January  31 of  each year. Fiscal years 2010, 2009 and 2008 ended on
January 29, 2011, January 30, 2010 and January  31, 2009,  respectively. Fiscal years 2010, 2009 and  2008
included 52 weeks.

Consolidation—The accompanying consolidated  financial statements  include the accounts of

Dillard’s, Inc. and its wholly owned subsidiaries.  Intercompany  accounts and  transactions are eliminated
in consolidation. Investments in and advances to joint  ventures are accounted for by the equity method
where  the Company does not have control.

Use of Estimates—The preparation of  financial statements in  conformity with accounting principles

generally accepted in the United States of  America  requires  management to make estimates  and
assumptions that affect the reported amounts  of assets and liabilities and disclosure of  contingent assets
and liabilities at the date of the financial  statements  and the reported amounts of revenues and
expenses during the reporting period.  Significant estimates include inventories, sales return, self-insured
accruals, future cash flows for impairment  analysis, pension discount rate and taxes. Actual results
could differ from those estimates.

Seasonality—The Company’s business is highly  seasonal,  and historically the Company  has realized

a significant portion of its sales, net income and cash flow in the second half of the  fiscal year,
attributable to the impact of the back-to-school selling season in the third  quarter  and the  holiday
selling season in the fourth quarter. Additionally, working  capital requirements fluctuate during the
year, increasing in  the third quarter in  anticipation of  the holiday season.

Cash Equivalents—The Company considers  all highly liquid investments with  an original maturity

of three months or less when purchased or which  can be redeemed by forfeiting three months of
earned interest to be cash equivalents.  The Company considers receivables from charge card companies
as cash equivalents because they settle the balances within two to three days.

Accounts Receivable—Accounts receivable primarily consists of construction receivables of CDI

and the monthly settlement with GE for Dillard’s share of revenue from the  long-term marketing and
servicing alliance. Construction receivables are based on amounts billed to customers. The Company
provides any allowance for doubtful accounts considered necessary based upon a review of  outstanding
receivables, historical collection information and existing  economic conditions. Accounts receivable are
ordinarily due 30 days after the issuance  of the  invoice. Contract retentions are due 30 days  after
completion of the project and acceptance by the  owner. Accounts that are past  due  more than 120 days
are considered delinquent. Delinquent receivables are written off based on individual credit evaluation
and specific circumstances of the customer.

Merchandise Inventories—The last-in, first-out retail inventory method (‘‘LIFO RIM’’) is  used to

value merchandise inventories. At January  29, 2011 and January 30, 2010, the  LIFO RIM cost of
merchandise was approximately equal  to  the first-in, first-out  (‘‘FIFO’’) cost of merchandise.

Property and Equipment—Property and equipment  owned by the Company  is stated at cost, which

includes related interest costs incurred  during periods  of  construction,  less  accumulated depreciation
and amortization. Interest capitalized during fiscal 2010 was immaterial.  Capitalized interest was

F-8

Notes to Consolidated Financial Statements  (Continued)

1. Description of Business and Summary of Significant  Accounting Policies (Continued)

$1.5 million and $2.6 million in fiscal  2009 and 2008,  respectively.  For  financial  reporting purposes,
depreciation is computed by the straight-line method  over estimated  useful lives:

Buildings and leasehold improvements . . . . . . . . . . . . . . . . . . . . . . .
Furniture, fixtures and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . .

20 -  40 years
3 - 10 years

Properties leased by the Company under  lease agreements which are determined  to  be  capital
leases are stated at an amount equal  to  the present value of the minimum lease payments during the
lease term, less accumulated amortization. The properties under capital leases and  leasehold
improvements under operating leases are amortized on  the straight-line method over  the shorter of
their useful lives or the related lease terms. The  provision for amortization of leased properties  is
included in depreciation and amortization  expense.

Included in property and equipment as  of January 29,  2011 are assets held for sale in the amount

of $27.5 million. During fiscal 2010, 2009 and  2008, the Company  realized gains on the disposal  of
property and equipment of $5.6 million, $3.2  million  and $24.6 million,  respectively. During fiscal 2008,
we also recorded a $3.9 million loss related to property damages  sustained on one store during
Hurricane Ike.

Depreciation expense on property and  equipment was $262  million, $263  million and $284  million

for fiscal 2010, 2009 and 2008, respectively.

Long-Lived Assets Excluding Goodwill—Impairment losses are required to be recorded  on
long-lived assets used in operations when indicators of  impairment  are present and the undiscounted
cash flows estimated to be generated  by those assets are less than the assets’  carrying amount. In the
evaluation of the fair value and future benefits of long-lived assets, the Company performs an analysis
of the anticipated undiscounted future net cash flows  of the related  long-lived  assets. This analysis  is
performed at the store unit level. If the  carrying value of the related asset exceeds the  undiscounted
cash flows, the carrying value is reduced to its fair value.  Various factors  including future sales growth
and profit margins are included in this  analysis.  Management believes at this time  that  the carrying
value and useful lives continue to be  appropriate, after recognizing the impairment  charges recorded in
fiscal 2010, 2009 and 2008, as disclosed  in Note  14.

Goodwill—Goodwill is required to be reviewed  for impairment  annually or more frequently if
certain indicators arise that suggest that  the  carrying amount may not be recoverable from  its  estimated
future cash flows. The Company tests for goodwill impairment annually  as of the last day of the  fourth
quarter using the two-step process prescribed by GAAP. The Company  identifies its reporting units at
the store unit level. The fair value of  these reporting units are estimated  using the expected discounted
future cash flows and market values of related  businesses, where appropriate.  These estimates are
subject to review and approval by senior  management. This approach uses significant assumptions,
including projected future cash flows, the discount rate reflecting  the risk  inherent in future cash  flows
and a terminal growth rate.

As of January 31, 2009, the entire balance of goodwill  was  determined to be impaired because the

estimated future cash flows of the related properties were unable to sustain the  recorded amount of
goodwill and was written off as of January 31, 2009, as disclosed in Notes 3 and 14. There  was no
goodwill outstanding as of January 29, 2011  and  January 30, 2010.

F-9

Notes to Consolidated Financial Statements  (Continued)

1. Description of Business and Summary of Significant  Accounting Policies (Continued)

Other Assets—Other assets include investments in  joint  ventures accounted for  by  the equity
method. The carrying values of these investments were  approximately $18 million and $15 million at
January 29, 2011 and January 30, 2010, respectively. These joint ventures  consisted of two shopping
malls located in Denver, Colorado and Bonita Springs, Florida  and one property  located  in Toledo,
Ohio.

A decline in the value of investments in  joint  ventures that is other than temporary is  recognized

when evidence indicates that such a decline  has occurred in accordance with  Equity Method
Investments ASC Subtopic 323-10. During fiscal  2008, the investment in the properties in Toledo, Ohio
and  Denver, Colorado was determined to be impaired. The Company recorded asset impairment  and
store closing charges of $58.8 million to write down the  investment.

Vendor Allowances—The Company receives  concessions from  its vendors  through  a variety  of
programs and arrangements, including cooperative  advertising  and margin maintenance programs. The
Company has agreements in place with each vendor setting forth the  specific conditions  for each
allowance or payment. These agreements  range in periods from a few days to up to a year. If the
payment is a reimbursement for costs incurred,  it is  offset against those related costs; otherwise, it  is
treated as a reduction to the cost of  the merchandise. Amounts of vendor concessions  are recorded
only when an agreement has been reached with  the vendor and the collection  of the concession is
deemed probable.

For cooperative advertising programs, the Company  generally offsets the allowances  against the

related advertising expense when incurred.  Many  of  these  programs  require proof-of-advertising to be
provided to the vendor to support the reimbursement of the incurred cost. Programs  that  do  not
require proof-of-advertising are monitored to ensure that  the allowance provided by each vendor is a
reimbursement of costs incurred to advertise for that particular vendor. If the  allowance exceeds the
advertising costs incurred on a vendor-specific basis, then  the excess allowance from the vendor is
recorded as a reduction of merchandise cost for that vendor.

Margin maintenance allowances are credited directly to cost of purchased merchandise in the
period  earned according to the agreement with the  vendor.  Under the  retail method of accounting for
inventory, a portion of these allowances reduces  cost of goods sold and a portion  reduces the  carrying
value of merchandise inventory.

Insurance Accruals—The Company’s consolidated balance sheets include liabilities with respect to
self-insured workers’ compensation and  general liability claims. The Company’s self-insured retention is
insured through a wholly-owned captive insurance subsidiary. The Company estimates  the required
liability  of such claims, utilizing an actuarial  method, based  upon various assumptions,  which include,
but are not limited to, the Company’s  historical  loss experience, projected loss development factors,
actual payroll and other data. The required liability is  also  subject to adjustment in  the future based
upon the changes in claims experience, including  changes  in the number of incidents (frequency)  and
changes in the ultimate cost per incident (severity).  These insurance accruals are  recorded in trade
accounts payable and accrued expenses  and  other liabilities  on the consolidated balance sheets.

Operating Leases—The Company leases retail stores, office space and equipment under  operating

leases. Many store leases contain construction allowance reimbursements by landlords, rent holidays,
rent escalation clauses and/or contingent rent provisions. The Company recognizes  the related  rental
expense on a straight-line basis over  the lease term and records the difference between the amounts
charged to expense and the rent paid  as a deferred rent liability.

F-10

Notes to Consolidated Financial Statements  (Continued)

1. Description of Business and Summary of Significant  Accounting Policies (Continued)

To account for construction allowance reimbursements from  landlords  and rent holidays, the
Company records a deferred rent liability in  trade  accounts  payable and accrued expenses and  other
liabilities on the consolidated balance sheets  and amortizes the deferred rent over  the lease term,  as a
reduction to rent expense on the consolidated income statements. For leases containing rent escalation
clauses, the Company records minimum rent expense  on  a straight-line basis over the  lease term on the
consolidated income statement. The lease  term used for lease evaluation includes renewal option
periods only in instances in which the exercise of the option period can  be  reasonably assured  and
failure  to exercise such options would result in an economic  penalty.

Revenue  Recognition—The Company’s retail  operations segment recognizes merchandise revenue

at the  ‘‘point of sale.’’ Allowance for sales returns are recorded  as a  component  of  net sales in the
period  in which the related sales are recorded.

GE owns and manages Dillard’s branded proprietary cards under the Alliance that expires in fiscal
2014. The Company’s share of income  earned  under  the Alliance is included as  a component of service
charges and other income. The Company received  income of approximately $85  million, $89 million
and  $110 million from GE in fiscal 2010, 2009 and 2008,  respectively.  Further  pursuant  to  this  Alliance,
the Company has no continuing involvement other than to honor the proprietary  cards  in its stores.
Although not obligated to a specific  level of marketing commitment,  the Company participates in the
marketing of the proprietary cards and  accepts payments  on the proprietary cards in its stores  as a
convenience to customers who prefer to pay in person  rather than  by mailing their payments to
GE. Amounts received for providing these services are included in the  amounts disclosed above.

Revenue from CDI construction contracts is generally recognized by applying percentages  of
completion for each period to the total estimated revenue  for  the respective contracts. The length of
each contract varies but is typically nine  to  eighteen months. The  percentages of  completion  are
determined by relating the actual costs of work performed to date  to  the  current estimated total costs
of the respective contracts. Any anticipated losses on completed contracts are recognized  as soon as
they are determined.

Gift Card Revenue Recognition—The Company  establishes  a liability upon the sale of a gift  card.
The liability is relieved and revenue is recognized when gift  cards are redeemed for merchandise. The
Company uses a homogeneous pool to recognize gift card breakage and will  recognize income over the
period  when the likelihood of the gift  card being redeemed  is remote and the Company determines
that it does not have a legal obligation to remit the  value of unredeemed gift  cards to the  relevant
jurisdiction as abandoned property. The Company  determines  gift card breakage  income  based upon
historical redemption patterns. At that time, the  Company will recognize breakage income over the
performance period for those gift cards (i.e. 60 months) as a reduction of cost of sales. As  of
January 29, 2011 and January 30, 2010, gift card  liabilities of $57.4  million and $58.5 million,
respectively, were included in trade accounts payable  and accrued  expenses and other liabilities.

Advertising—Advertising and promotional costs, which include newspaper, magazine, Internet,
broadcast and other media advertising, are expensed as  incurred  and were approximately $106 million,
$134 million and $166 million, net of cooperative advertising  reimbursements of $42.9  million,
$41.8 million and $59.1 million for fiscal  years  2010, 2009 and 2008,  respectively.

Income Taxes—Income taxes are recognized  for the  amount of  taxes payable for the current year

and  deferred tax assets and liabilities for the  future tax consequence of events that have been
recognized differently in the financial statements than for tax purposes.  Deferred tax  assets and

F-11

Notes to Consolidated Financial Statements  (Continued)

1. Description of Business and Summary of Significant  Accounting Policies (Continued)

liabilities are established using statutory  tax rates and  are  adjusted  for  tax rate changes. Tax positions
are analyzed to determine whether it is ‘‘more likely than not’’ that  a  tax position will be sustained
upon examination by the appropriate  taxing authorities before  any  part of the  benefit can  be  recorded
in the  financial statements. For those  tax  positions where it is not ‘‘more likely than  not’’  that  a tax
benefit will be sustained, no tax benefit is  recognized.  Where  applicable, associated interest and
penalties are also recorded.

Shipping and Handling—The Company records shipping and  handling  reimbursements in  service

charges and other income. The Company records shipping and handling  costs in  cost of sales.

Retirement Benefit Plans—The Company’s  retirement  benefit plan costs are accounted for using

actuarial valuations. The Company recognizes the funded status of its defined  pension plans on  the
balance sheet and recognizes changes  in the  funded  status that arise during the  period but that are not
recognized as components of net periodic benefit  cost, within other comprehensive income, net of
income taxes.

Equity in Losses of Joint Ventures—Equity in  losses of joint  ventures includes  the Company’s

portion of the income or loss of the Company’s  unconsolidated joint ventures.

Comprehensive Income (Loss)—Comprehensive  income (loss) is defined as the  change  in equity

(net assets) of a business enterprise during a period from transactions and other events  and
circumstances from non-owner sources. It consists of the net income or  loss and other gains  and losses
affecting stockholders’ equity that, under GAAP, are excluded  from net income or  loss. One such
exclusion is the amortization of retirement plan  and  other retiree  benefit  adjustments,  which is  the only
item  impacting our accumulated other comprehensive loss.

Supply Concentration—The Company purchases merchandise from many sources and  does not

believe that the Company was dependent on  any  one  supplier during fiscal 2010.

Reclassifications—Certain items have been reclassified from their prior year classifications to

conform to the current year presentation. These reclassifications had no  effect on net  income  or
stockholders’ equity as previously reported.

New Accounting Pronouncements

Consolidation of Variable Interest Entities

On January 31, 2010, the Company adopted changes  issued by the Financial Accounting Standards
Board (FASB) relating to accounting for variable interest entities. These changes  require an enterprise
to perform an analysis to determine whether the  enterprise’s  variable  interest or  interests  give it  a
controlling financial interest in a variable interest  entity;  to  require ongoing reassessments of whether
an enterprise is the primary beneficiary of a variable interest entity; to eliminate the  solely quantitative
approach previously required for determining the  primary beneficiary  of  a variable interest entity; to
add an additional reconsideration event  for determining whether an  entity  is a variable interest entity
when any changes in facts and circumstances  occur  such  that holders of the equity investment at  risk,
as a group, lose the power from voting rights or similar rights  of those investments to direct the
activities of the entity that most significantly impact the entity’s economic  performance;  and to require
enhanced disclosures that will provide users  of financial  statements with  more transparent information

F-12

Notes to Consolidated Financial Statements  (Continued)

1. Description of Business and Summary of Significant  Accounting Policies (Continued)

about an enterprise’s involvement in a variable interest entity. The adoption of  these changes  had no
material impact on the Company’s consolidated financial statements.

Fair Value Measurements and Disclosures

In January 2010, the FASB issued ASU 2010-06, an  update  to  Topic 820, Fair  Value Measurements

and Disclosures. ASU 2010-06 provides  an update  specifically to Subtopic 820-10 that requires new
disclosures including details of significant transfers in and out  of  Level 1  and Level 2  measurements
and  the reasons for the transfers and a gross  presentation of activity  within the  Level 3 roll forward,
presenting separately information about purchases, sales,  issuances and settlements.  ASU 2010-06 is
effective for the first interim or annual  reporting period beginning after December 15, 2009, except  for
the gross presentation of the Level 3 roll forward, which  is required  for interim and annual  reporting
periods beginning after December 15, 2010. The adoption  of  ASU 2010-06 did not have  a material
impact  on the Company’s consolidated financial statements.

2. Business Segments

On August 29, 2008, the Company purchased the  remaining interest in CDI, a former  50% equity

method joint venture investment of the Company,  for a  cash purchase price of $9.8 million.  CDI is a
general contractor that also constructs and remodels stores  for the  Company. This acquisition was
accounted for under the purchase method and, accordingly, the purchase price has  been allocated to
CDI’s assets and liabilities based on  their estimated fair  values as of  the date  of  purchase
(‘‘consolidation date’’), and CDI’s results of operations  have been included  in the Company’s results of
operations since the consolidation date.  The assets  acquired  of $92.0 million primarily related to cash
of $14.1 million and accounts receivable of $72.9  million, and  the liabilities assumed of $82.2 million
consisted of accounts payable.

Before the acquisition of CDI, the Company operated in  one reportable segment: the operation of
retail department stores. Following the  acquisition,  the Company  operates in two reportable segments:
the operation of retail department stores and a  general contracting construction  company.

For the Company’s retail operations  reportable segment, the Company determined its operating
segments on a store by store basis. Each store’s operating performance  has been aggregated into one
reportable segment. The Company’s operating segments are aggregated for financial reporting purposes
because  they are similar in each of the following areas: economic characteristics, class  of  consumer,
nature  of products and distribution methods. Revenues  from external customers are derived from
merchandise sales, and the Company does not rely on any major  customers  as a source of revenue.
Across all stores, the Company operates one store format  under the Dillard’s  name where  each store
offers the same general mix of merchandise  with similar  categories and similar customers.  The
Company believes that disaggregating its operating  segments would  not provide meaningful additional
information.

F-13

Notes to Consolidated Financial Statements  (Continued)

2. Business Segments (Continued)

The following table summarizes the percentage of net  sales by segment and major product line:

Retail operations segment:

Cosmetics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Ladies’ apparel and accessories . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . .
Juniors’ and children’s apparel
Men’s apparel and accessories . . . . . . . . . . . . . . . . . . . . . . .
Shoes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Home and furniture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Construction segment

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Percentage of Net Sales

Fiscal
2010

Fiscal
2009

Fiscal
2008

15% 15% 15%
36
37
8
8
17
17
14
15
7
6

37
9
18
13
7

98
2

97
3

99
1

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

100% 100% 100%

The following tables summarize certain segment information, including the reconciliation of those

items to the Company’s consolidated  operations.

(in thousands of dollars)

Retail Operations

Net sales from external customers
. . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . .
Interest and debt expense (income),  net . . . . . . . . . . . . . . .
Income (loss) before income taxes and  equity  in losses of

joint ventures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equity in losses of joint ventures . . . . . . . . . . . . . . . . . . . .
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$6,020,043
2,142,913
261,368
74,009

269,644
(4,646)
4,332,262

(in thousands of dollars)

Retail Operations

Net sales from external customers
. . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . .
Interest and debt expense (income),  net . . . . . . . . . . . . . . .
Income before income taxes and equity  in losses of joint

ventures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equity in losses of joint ventures . . . . . . . . . . . . . . . . . . . .
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$5,889,961
1,982,858
262,709
74,256

80,472
(3,304)
4,524,694

Fiscal 2010
Construction

$100,918
1,985
182
(217)

Consolidated

$6,120,961
2,144,898
261,550
73,792

(928)
—
41,904

268,716
(4,646)
4,374,166

Fiscal 2009
Construction

$204,987
9,198
168
(253)

Consolidated

$6,094,948
1,992,056
262,877
74,003

4,053
—
81,633

84,525
(3,304)
4,606,327

F-14

Notes to Consolidated Financial Statements  (Continued)

2. Business Segments (Continued)

(in thousands of dollars)

Net sales from external customers
. . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . .
Interest and debt expense (income),  net . . . . . . . . . . . . . . .
(Loss) income before income taxes and equity in losses  of

joint ventures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equity in losses of joint ventures . . . . . . . . . . . . . . . . . . . .
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Retail Operations

Fiscal 2008
Construction

$6,742,600
1,998,623
284,222
88,945

$87,943
4,151
65
(124)

Consolidated

$6,830,543
2,002,774
284,287
88,821

(382,456)
(316)
4,660,934

2,451
(1,264)
84,910

(380,005)
(1,580)
4,745,844

Intersegment construction revenues of $28.8 million, $51.9  million and $19.1  million were

eliminated during consolidation and have  been excluded from net sales  for  the years ended January  29,
2011, January 30, 2010 and January 31,  2009, respectively.

3. Goodwill

The changes in the carrying amount of goodwill  for the  retail segment  for  the years ended

January 29, 2011, January 30, 2010 and January 31, 2009  are as follows  (in thousands):

Goodwill balance at February 2, 2008 . . . . . . . . . .
Impairment losses during fiscal 2008 . . . . . . . . .

Goodwill balance at January 31, 2009, January 30,

Gross

$39,214

Accumulated
Impairment
Losses

Net

$ (7,302)
(31,912)

$ 31,912
(31,912)

2010 and January 29, 2011 . . . . . . . . . . . . . . . . .

$39,214

$(39,214)

$

—

The goodwill write-off of $31.9 million during fiscal 2008 was for  seven  stores where the projected

cash flows were unable to sustain the amount of  goodwill.  There was no  further goodwill activity in
fiscal 2009 and 2010.

4. Revolving Credit Agreement

At January 29, 2011, the Company maintained  a $1.0 billion revolving credit  facility (‘‘credit

agreement’’) with JPMorgan Chase Bank (‘‘JPMorgan’’) as the lead agent  for various banks, secured  by
the inventory of Dillard’s, Inc. operating  subsidiaries.  The  credit agreement  expires December 12,  2012.
Borrowings under the credit agreement  accrue interest at either JPMorgan’s Base Rate minus 0.5% or
LIBOR plus 1.0% (1.26% at January  29, 2011)  subject to certain availability  thresholds as defined  in
the credit agreement.

Limited to 85% of the inventory of certain Company subsidiaries, availability for borrowings and

letter of credit obligations under the  credit agreement  was  $817.7 million at  January 29, 2011.  No
borrowings were outstanding at January  29, 2011. Letters  of  credit totaling  $90.8 million were  issued
under this credit agreement leaving unutilized availability under the facility of approximately
$727 million at January 29, 2011. No borrowings were  outstanding as of January 30, 2010.  There are no
financial covenant requirements under the  credit agreement provided that  availability for  borrowings
and letters of credit exceeds $100 million. The Company pays an annual commitment fee to the banks

F-15

Notes to Consolidated Financial Statements  (Continued)

4. Revolving Credit Agreement (Continued)

of 0.25% of the committed amount less outstanding borrowings and  letters  of credit.  The  Company had
weighted-average borrowings of $8.7  million and $57.2 million during fiscal 2010  and 2009, respectively.

Under the credit agreement, the Company unilaterally  reduced the previous $1.2 billion credit

facility by $200 million to $1.0 billion,  effective  September 1, 2010, in  order to reduce the amount of
commitment fees. Planned inventory levels  would not allow  for  utilization of the full  $1.2 billion.  All
other  aspects of the credit agreement remain unchanged.

5. Long-Term Debt

Long-term debt consists of the following:

(in thousands of dollars)

January 29, 2011

January 30, 2010

Unsecured notes, at rates ranging from 6.63% to

9.13%, due 2011 through 2028 . . . . . . . . . . . . . . .

$723,194

$724,369

Term note, payable monthly through 2012 and

bearing interest at a rate of 5.93% . . . . . . . . . . . .

21,295

22,177

Mortgage note, payable monthly through 2013 and

bearing interest at a rate of 9.25% . . . . . . . . . . . .

Current portion . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,923

746,412
(49,166)

2,760

749,306
(1,719)

$697,246

$747,587

During  fiscal 2010, the Company repurchased $1.2 million  face amount of  7.13% notes  with an

original maturity on August 1, 2018.  This  repurchase  resulted in a  pretax gain of approximately
$21 thousand which was recorded in  net interest and debt expense.

During  fiscal 2009, the Company repurchased $8.4 million  face amount of  9.125% notes  with an

original maturity on August 1, 2011.  This  repurchase  resulted in a  pretax gain of approximately
$1.7 million which was recorded in net  interest and  debt  expense.

During  fiscal 2008, the Company purchased  a corporate aircraft  by exercising its option  under a
synthetic lease and by issuing a $23.6  million term note, secured  by letters of credit. The Company  then
sold the  aircraft for $44.5 million. A gain  of $17.6  million  was recognized related  to  the sale  and was
recorded  in gain on disposal of assets. The note  had a carrying  value  of $21.3 million and  $22.2 million
at January 29, 2011 and January 30, 2010,  respectively.

There are no financial covenants under any of the debt agreements. Building, land,  and land
improvements with a carrying value of $4.7  million  at January 29, 2011  were  pledged as collateral  on
the mortgage note. Maturities of long-term debt  over the next five years are  approximately  $49 million,
$77 million, $0, $0 and $0.

F-16

Notes to Consolidated Financial Statements  (Continued)

5. Long-Term Debt (Continued)

Net interest and debt expense consists  of the  following:

(in thousands of dollars)

Long-term debt:

Fiscal
2010

Fiscal
2009

Fiscal
2008

Interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gain on early retirement of long-term debt . . . . . . .
Amortization of debt expense . . . . . . . . . . . . . . . . .

$70,325
(21)
1,714

$70,749
(1,653)
1,753

$75,490
—
1,842

72,018

70,849

77,332

Interest on capital lease obligations . . . . . . . . . . . . . .
Revolving credit facility expenses . . . . . . . . . . . . . . . .
Investment interest income . . . . . . . . . . . . . . . . . . . . .

1,398
2,769
(2,393)

2,005
3,693
(2,544)

2,154
10,263
(928)

$73,792

$74,003

$88,821

Interest paid during fiscal 2010, 2009 and 2008  was  approximately $76.4  million,  $80.3 million and

$90.6 million, respectively.

6. Trade Accounts Payable and Accrued Expenses

Trade accounts payable and accrued expenses consist of the following:

(in thousands of dollars)

Trade accounts payable . . . . . . . . . . . . . . . . . . . . . .
Accrued expenses:

Taxes, other than income . . . . . . . . . . . . . . . . . . .
Salaries, wages and employee benefits . . . . . . . . .
Liability to customers . . . . . . . . . . . . . . . . . . . . .
Interest
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Rent
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

January 29, 2011

January 30, 2010

$491,536

$494,372

61,119
63,823
42,029
16,720
3,194
10,860

59,791
50,421
43,197
16,957
3,435
8,328

$689,281

$676,501

F-17

Notes to Consolidated Financial Statements  (Continued)

7. Income Taxes

The provision for federal and state income taxes  is summarized  as follows:

(in thousands of dollars)

Current:

Fiscal
2010

Fiscal
2009

Fiscal
2008

Federal
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$65,911
100

$ 51,679
(3,639)

$ (84,424)
1,556

Deferred:
Federal
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

66,011

48,040

(82,868)

18,126
313

18,439

(31,396)
(3,954)

(49,145)
(8,507)

(35,350)

(57,652)

$84,450

$ 12,690

$(140,520)

A reconciliation between the Company’s income tax provision and income taxes  using  the federal

statutory income tax rate is presented  below:

(in thousands of dollars)

Income tax at the statutory federal rate  (inclusive of equity in losses of
joint ventures) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

State income taxes, net of federal benefit  (inclusive of  equity in  losses

Fiscal
2010

Fiscal
2009

Fiscal
2008

$92,424

$28,427

$(133,555)

of joint  ventures) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

4,846

(89)

(6,538)

Net changes in unrecognized tax benefits, interest, and penalties /

reserves . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax  benefit of federal credits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Nondeductible goodwill write-off . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in cash surrender value of life insurance policies . . . . . . . . . .
Changes in valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in tax rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(6,062)
(2,473)
—
(1,218)
(3,642)
1,403
(828)

(6,334)
(2,405)
—
(795)
(4,024)
(1,317)
(773)

2,495
(4,069)
11,680
(803)
(10,492)
—
762

$84,450

$12,690

$(140,520)

During  fiscal 2010, income taxes included  approximately  $1.4  million for an increase  in deferred

liabilities due to an increase in the state effective  tax  rate, and included the  recognition of  tax benefits
of approximately $6.1 million for the  net decrease in  unrecognized tax benefits, interest,  and penalties,
$2.9 million for the decrease in net operating loss valuation allowances,  $0.7 million  for the  decrease in
the capital loss valuation allowance resulting  from capital gain income, $1.2 million for the increase  in
the cash  surrender value of life insurance policies,  and  $2.5  million due to federal tax  credits.  During
fiscal 2010, the Company reached settlements with  federal  and  state taxing jurisdictions which resulted
in reductions in the liability for unrecognized  tax  benefits.

During  fiscal 2009, income taxes included  the recognition of tax benefits of approximately

$6.3 million for the net decrease in unrecognized tax benefits, interest, and  penalties, $1.3 million for a
decrease in deferred liabilities due to  a decrease in  the state effective  tax rate, $4.4 million for a
decrease in a capital loss valuation allowance resulting from capital  gain income, and  $2.4 million due

F-18

Notes to Consolidated Financial Statements  (Continued)

7. Income Taxes (Continued)

to federal tax credits. During fiscal 2009, the Company reached a  settlement with a  state taxing
jurisdiction which resulted in a reduction  in unrecognized  tax benefits, interest, and penalties.

During fiscal 2008, income taxes included  the net  increase in  unrecognized tax benefits, interest,

and  penalties of approximately $2.5 million  and  included  the recognition of tax benefits  of
approximately $10.5 million for a decrease in  a  capital loss valuation allowance resulting from  capital
gain income and $4.1 million due to federal tax credits.

Deferred income taxes reflect the net tax effects of temporary  differences between the  carrying
amounts of assets and liabilities for financial reporting purposes and the amounts used for income tax
purposes. Significant components of the Company’s deferred tax assets and liabilities as  of January 29,
2011 and January 30, 2010 are as follows:

(in thousands of dollars)

January 29,
2011

January 30,
2010

Property and equipment bases and depreciation differences .
Joint venture bases differences . . . . . . . . . . . . . . . . . . . . . .
Differences between book and tax bases  of  inventory . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 426,276
7,374
61,975
1,722

$ 449,179
7,119
51,227
4,900

Total deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . .

497,347

512,425

Accruals not currently deductible . . . . . . . . . . . . . . . . . . . . .
Capital loss carryforwards . . . . . . . . . . . . . . . . . . . . . . . . . .
Net operating loss carryforwards . . . . . . . . . . . . . . . . . . . . .
State income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(62,269)

(99,666)
— (212,116)
(150,557)
(6,199)
(1,017)

(94,429)
(3,986)
(453)

Total deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . .
Capital loss valuation allowance . . . . . . . . . . . . . . . . . . . . .
Net operating loss valuation allowance . . . . . . . . . . . . . . . . .

(161,137)
—
61,279

(469,555)
212,116
121,485

Net deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . .

(99,858)

(135,954)

Net deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . .

$ 397,489

$ 376,471

At January 29, 2011, the Company had a  deferred tax asset  related to state net operating  loss
carryforwards of approximately $94 million  that  could  be  utilized to reduce the tax liabilities of future
years. These carryforwards will expire  between fiscal 2011  and 2031. A portion of  the deferred asset
attributable to state net operating loss  carryforwards was reduced by a valuation allowance of
approximately $61 million for the losses  of various  members  of the affiliated group in  states for which
the Company determined that it is ‘‘more likely than not’’ that  the benefit  of the net operating losses
will not be realized.

The change in the valuation allowances  is comprised  both  of  amounts charged to the  income  tax
provision  as shown in the reconciliation  table of tax expense, as well  as adjustments to the valuation
allowances through other balance sheet  accounts attributable  to  utilization and expiration  of  the
associated net operating losses.

F-19

Notes to Consolidated Financial Statements  (Continued)

7. Income Taxes (Continued)

Deferred tax assets and liabilities are presented  as follows in the  accompanying consolidated

balance sheets:

(in thousands of dollars)

January 29,
2011

January 30,
2010

Net deferred tax liabilities—noncurrent . . . . . . . . . . . . . . . .
Net deferred tax liabilities—current . . . . . . . . . . . . . . . . . . .

$341,689
55,800

$349,722
26,749

Net deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . .

$397,489

$376,471

The total amount of unrecognized tax benefits as of  January  29, 2011 and January  30, 2010 was
$9.1 million and $18.2 million, respectively,  of  which $6.3  million  and  $13.8 million,  respectively, would,
if recognized, affect the effective tax rate.  The Company classifies  accrued interest expense  and
penalties relating to income tax in the consolidated financial statements as income tax expense. The
total interest and penalties recognized in the consolidated statements of operations as of  January 29,
2011, January 30, 2010 and January 31,  2009 was $(2.3) million,  $(2.0) million, and $0.6 million,
respectively. The total accrued interest and penalties  in the consolidated balance sheets as  of
January 29, 2011 and January 30, 2010  was  $3.7 million and $7.1 million, respectively.

A reconciliation of the beginning and  ending amount of unrecognized tax benefits is as follows:

(in thousands of dollars)

Fiscal
2010

Fiscal
2009

Fiscal
2008

Unrecognized tax benefits at beginning of period . . . .
Gross increases—tax positions in prior period . . . . .
Gross decreases—tax positions in prior period . . . . .
Gross increases—current period tax positions . . . . . .
Settlements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Lapse of statute of limitations . . . . . . . . . . . . . . . . .

$18,233
—
(6,461)
861
(3,527)
—

$27,276
329
(9,188)
1,073
(1,247)
(10)

$25,415
1,778
(2,460)
2,770
(198)
(29)

Unrecognized tax benefits at end of period . . . . . . . . .

$ 9,106

$18,233

$27,276

The Company is currently being examined by the IRS for  the fiscal tax years  2008 through 2009.

During  fiscal 2010, the IRS completed its  examination of the  Company’s federal income tax  returns for
the fiscal tax years 2006 through 2007.  The Company is also  under examination by various state and
local taxing jurisdictions for various fiscal years. The tax years  that remain subject to examination for
major tax jurisdictions are fiscal tax years 2006 and forward, with the  exception  of  fiscal 2003 through
2005 amended state and local tax returns  related to the  reporting of federal audit  adjustments. At  this
time, the Company does not expect the results from  any  income tax audit to have a  material  impact  on
the Company’s consolidated financial statements.

The Company has taken positions in certain taxing jurisdictions for which  it is reasonably possible

that the total amounts of unrecognized tax  benefits may  decrease  within the  next twelve months.  The
possible decrease could result from the finalization of the Company’s federal  and various  state income
tax audits. The Company’s federal income  tax  audit uncertainties primarily relate to research and
development credits, while various state income tax audit uncertainties primarily  relate  to  income  from
intangible assets. The estimated range of the reasonably  possible  uncertain tax benefit decrease in the
next twelve months is between $0.5 million  and $2.5  million.  Changes in the  Company’s assumptions

F-20

Notes to Consolidated Financial Statements  (Continued)

7. Income Taxes (Continued)

and  judgments can materially affect amounts  recognized in the consolidated balance sheets and
statements of operations.

Income taxes paid during fiscal 2010, 2009 and  2008 were approximately  $57.7 million, $6.4 million

and  $0.5 million, respectively.

8. Subordinated Debentures

At January 29, 2011, the Company had $200 million  outstanding of  its 7.5%  subordinated
debentures due August 1, 2038. All of  these  subordinated debentures  were held  by  Dillard’s Capital
Trust  I (‘‘Trust’’), a 100% owned unconsolidated finance subsidiary of the  Company. The subordinated
debentures are the sole asset of the Trust.  The  Company has the right to defer the payment  of interest
on the subordinated debentures at any  time  for a period not  to  exceed  20 consecutive quarters.
However, the Company has no intention of  exercising  this right to defer interest payments.

At January 29, 2011, the Trust has outstanding  $200 million liquidation amount of 7.5% Capital
Securities, due August 1, 2038 (the ‘‘Capital  Securities’’). Holders of the Capital Securities are entitled
to receive cumulative cash distributions,  payable quarterly, at the annual rate  of 7.5% of the  liquidation
amount of $25 per Capital Security. The Capital  Securities are subject to mandatory  redemption upon
repayment of the Company’s subordinated  debentures. The  Company’s obligations under the
subordinated debentures and related  agreements, taken together,  provide  a full and unconditional
guarantee of payments due on the Capital  Securities.

The Trust is a variable interest entity and is  not  consolidated into the Company’s financial

statements, since the Company is not the  primary  beneficiary of  the  Trust.

9. Benefit Plans

The Company has a retirement plan  with a 401(k)-salary  deferral  feature  for eligible employees.

Under the terms of the plan, eligible employees may contribute  up to the  lesser  of $16,500 ($22,000 if
at least 50 years of age) or 75% of eligible pay. Eligible employees with  one  year  of  service,  who elect
to participate in the plan, receive a Company matching  contribution.  Company matching  contributions
are calculated on the eligible employee’s  first 6% of elective deferrals with the first 1%  being  matched
100% and the next 5% being matched 50%. The  Company matching  contributions are  used  to  purchase
Class A Common Stock of the Company for the benefit of  the employee. The terms  of the plan
provide a two-year vesting schedule for the  Company matching contribution  portion of the plan. The
Company incurred benefit plan expense of $15 million,  $13 million and $15 million for  fiscal 2010, 2009
and  2008, respectively.

The Company has an unfunded, nonqualified  defined  benefit plan (‘‘Pension  Plan’’) for its  officers.
The Pension Plan is noncontributory and provides benefits based  on  years  of  service  and compensation
during employment. Pension expense  is determined using various actuarial cost  methods to estimate the
total benefits ultimately payable to officers and allocates this cost  to  service periods.  The actuarial
assumptions used to calculate pension costs are reviewed  annually.

F-21

Notes to Consolidated Financial Statements  (Continued)

9. Benefit Plans (Continued)

The accumulated benefit obligations, change in projected benefit obligation, change  in Pension
Plan assets, funded status, and reconciliation to amounts recognized  in the consolidated balance sheets
are as follows:

(in thousands of dollars)

Change in benefit obligation:

January 29,
2011

January 30,
2010

Benefit obligation at beginning of year . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Service cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Actuarial (gain)/ loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Benefits paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 130,465
2,886
7,269
(4,045)
(4,282)

$ 113,513
3,084
7,303
10,658
(4,093)

Benefit obligation at end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 132,293

$ 130,465

Change in Pension Plan assets:

Fair value of Pension Plan assets at beginning  of  year . . . . . . . . . . . . . . . . .
Employer contribution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Benefits paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

— $

4,282
(4,282)

—
4,093
(4,093)

Fair value of Pension Plan assets at end of  year . . . . . . . . . . . . . . . . . . . . . . .

$

— $

—

Funded status (benefit obligation less Pension Plan assets) . . . . . . . . . . . . . . . .
Unamortized prior service costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unrecognized net  actuarial loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible asset
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unrecognized net  loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(132,293) $(130,465)
—
—
—
—

—
—
—
—

Accrued benefit cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(132,293) $(130,465)

Benefit obligation in excess of Pension Plan assets . . . . . . . . . . . . . . . . . . . . .

$(132,293) $(130,465)

Amounts recognized in the balance sheets:

Accrued benefit liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(132,293) $(130,465)

Net amount recognized . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(132,293) $(130,465)

Accumulated benefit obligation at end  of  year . . . . . . . . . . . . . . . . . . . . . . . .

$(126,932) $(123,385)

Pretax amounts recognized in accumulated other comprehensive loss for fiscal 2010 consisted of
net actuarial losses and prior service cost of $26.6 million and $1.3 million, respectively. Pretax  amounts
recognized in accumulated other comprehensive  loss for fiscal 2009 consisted of net  actuarial losses and
prior service cost of $33.0 million and $2.0 million, respectively. Pretax amounts recognized  in
accumulated other comprehensive loss  for fiscal 2008  consisted of net actuarial losses and  prior service
cost of $23.8 million and $2.6 million,  respectively.

Accrued benefit liability is included in other  liabilities. Accumulated other comprehensive loss,  net

of tax benefit, is included in stockholders’  equity.

The estimated actuarial loss and prior  service  cost for the nonqualified defined  benefit plans  that

will be amortized from accumulated other  comprehensive loss into net periodic benefit cost over the
next fiscal year approximate $2.0 million and  $0.6 million, respectively.

F-22

Notes to Consolidated Financial Statements (Continued)

9. Benefit Plans (Continued)

The discount rate that the Company utilizes for determining  future pension obligations is based on

the Citigroup Above Median Pension  Index Curve  on its  annual measurement date  as of the end  of
each fiscal year and is matched to the future expected cash flows of the benefit plans  by  annual
periods. The discount rate had decreased  to  5.5% as  of January  29, 2011  from 5.7% as  of  January 30,
2010. Weighted average assumptions  are as follows:

Discount rate-net periodic pension cost . . . . . . . .
Discount rate-benefit obligations . . . . . . . . . . . . .
Rate of compensation increases . . . . . . . . . . . . . .

5.7%
5.5%
3.0%

6.6%
5.7%
4.0%

6.3%
6.6%
4.0%

Fiscal 2010

Fiscal 2009

Fiscal 2008

The components of net periodic benefit costs  are as follows:

(in thousands of dollars)

Fiscal 2010

Fiscal 2009

Fiscal 2008

Components of net periodic benefit costs:

Service cost . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest cost . . . . . . . . . . . . . . . . . . . . . . . . . .
Net actuarial loss . . . . . . . . . . . . . . . . . . . . . .
Amortization of prior service cost . . . . . . . . . . .

$ 2,886
7,269
2,376
626

$ 3,084
7,303
1,474
626

$ 2,502
7,056
2,054
627

Net periodic benefit costs . . . . . . . . . . . . . . . .

$13,157

$12,487

$12,239

The estimated future benefits payments for the nonqualified benefit plan are as follows:

(in thousands of dollars)

Fiscal Year
2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 - 2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 5,700
6,260
6,104
5,868
7,815
39,980

Total payments for next ten fiscal years . . . . . . . . . . . . . . . . . . . . . . . . . . .

$71,727

10. Stockholders’ Equity

Capital stock is comprised of the following:

Type

Par
Value

Shares
Authorized

Preferred (5% cumulative) . . . . . . . . . . . . . . . . . . . . . . . . .
Additional preferred . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Class A, common . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Class B, common . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$100.00
0.01
$
0.01
$
0.01
$

5,000
10,000,000
289,000,000
11,000,000

Holders of Class A are empowered as a class to elect one-third  of  the members of the  Board of
Directors, and the holders of Class B are empowered as a class to elect two-thirds of the members of

F-23

Notes to Consolidated Financial Statements  (Continued)

10. Stockholders’ Equity (Continued)

the Board of Directors. Shares of Class B are convertible  at  the  option of  any holder thereof  into
shares of Class A at the rate of one  share of Class B for  one share of Class  A.

On March 2, 2002, the Company adopted  a  shareholder rights  plan  under which  the Board of
Directors declared a dividend of one preferred  share purchase right for each outstanding share of the
Company’s Common Stock, which includes both the Company’s Class A and Class B Common Stock,
payable on March 18, 2002 to the shareholders of record on that date. Each right,  which is  not
presently exercisable, entitles the holder to purchase one one-thousandth  of  a share of  Series A  Junior
Participating Preferred Stock for $70  per  one one-thousandth of a share of  Preferred Stock, subject to
adjustment. In the event that any person acquires 15% or more of the outstanding shares of  common
stock, each holder of a right (other than the  acquiring  person  or  group) will be entitled to receive,
upon payment of the exercise price, shares of Class A Common Stock having  a market value  of  two
times the exercise price. The rights will expire,  unless extended, redeemed  or exchanged by the
Company, on March 2, 2012.

Stock Repurchase Programs

2007 Stock Plan

In November 2007, the Company’s Board of Directors approved the repurchase  of  up to
$200 million of the Company’s Class A Common Stock (‘‘2007 Stock Plan’’). Availability under  the
2007 Stock Plan at the beginning of fiscal 2008 was $200 million.  During  fiscal 2008, the Company
repurchased 1.8 million shares for $17.4 million at  an average price of  $9.55 per share. No repurchases
were made during fiscal 2009. During fiscal 2010, the Company repurchased  7.2 million shares  of  stock
for approximately $182.6 million at an average price of $25.39 per share,  which completed the
remaining authorization under the 2007 Stock Plan.

2010 Stock Plan

In August 2010, the Company’s Board of Directors authorized  the Company to repurchase up to
$250 million of the Company’s Class A Common Stock (‘‘2010 Stock Plan’’). This authorization permits
the Company to repurchase its Class A Common Stock in the open  market,  pursuant to preset trading
plans meeting the requirements of Rule 10b5-1  under the Securities Exchange Act of 1934 or  through
privately negotiated transactions. The  2010 Stock Plan has no expiration date. During fiscal 2010, the
Company repurchased 7.5 million shares  for $231.3 million  at an  average price of  $31.04 per share. At
January 29, 2011, remaining availability  under  the 2010 Stock Plan was $18.7 million.

11. Earnings (Loss) per Share

Basic earnings per share has been computed  based upon the  weighted average of Class A and

Class B common shares outstanding. Diluted earnings per share  gives effect to outstanding stock
options.

F-24

Notes to Consolidated Financial Statements  (Continued)

11. Earnings (Loss) per Share (Continued)

Earnings (loss) per common share has been computed as follows:

(in thousands, except per share data)

Basic

Diluted

Basic

Diluted

Basic

Diluted

Fiscal 2010

Fiscal 2009

Fiscal 2008

Net earnings (loss) available for

per-share calculation . . . . . . . . . .

$179,620

$179,620

$68,531

$68,531

$(241,065) $(241,065)

Average shares of common stock

outstanding . . . . . . . . . . . . . . . . .

66,922

66,922

73,784

73,784

74,278

74,278

Dilutive  effect of stock-based

compensation . . . . . . . . . . . . . . .

—

252

—

—

—

—

Total average equivalent shares . . . .

66,922

67,174

73,784

73,784

74,278

74,278

Per share of common stock:
Net income (loss) . . . . . . . . . . . . . .

$

2.68

$

2.67

$

0.93

$

0.93

$

(3.25) $

(3.25)

Total stock options outstanding were  3,351,869, 4,044,369 and 5,261,375  at January 29, 2011,
January 30, 2010 and January 31, 2009,  respectively. Of these, options to purchase 4,044,369 and
5,261,375 shares of Class A Common Stock at prices ranging from  $24.73 to $26.57 and $24.01 to
$30.47 were outstanding at January 30,  2010 and January 31, 2009, respectively, but were not included
in the computations of diluted earnings (loss) per share because the effect of their inclusion  would
have been antidilutive.

12. Stock-Based Compensation

The Company has various stock option plans  that provide for the granting of options to purchase

shares of Class A Common Stock to  certain key employees of the Company. Exercise and  vesting terms
for options granted under the plans are determined at each grant date. All options were granted at not
less  than fair market value at dates of grant.  As of January 29, 2011, 7,547,451 shares were available for
grant under the plans and 10,899,320  shares of  Class A Common Stock were reserved for issuance
under the stock option plans. There  were no stock  options granted  during  fiscal 2010, 2009 and 2008. 

Stock option transactions are summarized as follows:

Fiscal 2010

Fixed Options

Outstanding, beginning of year . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Shares

4,044,369
—
(672,500)
(20,000)

Outstanding, end of year . . . . . . . . . . . . . . . . . . . . . . . . .

3,351,869

Options exercisable at year-end . . . . . . . . . . . . . . . . . . . . .

3,351,869

Weighted
Average
Exercise Price

$25.79
—
25.74
25.74

$25.80

$25.80

F-25

Notes to Consolidated Financial Statements  (Continued)

12. Stock-Based Compensation (Continued)

The following table summarizes information  about stock  options outstanding at January  29, 2011:

Range of
Exercise  Prices

$24.73 - $24.73 . . . . . . .
$25.74 - $25.74 . . . . . . .
$25.95 - $26.57 . . . . . . .

Options
Outstanding

23,781
2,977,500
350,588

3,351,869

Options Outstanding

Weighted-Average
Remaining
Contractual Life (Yrs.)

0.32
4.99
0.32

4.46

Options Exercisable

Weighted-Average
Exercise Price

Options
Exercisable

Weighted-Average
Exercise Price

$24.73
25.74
26.34

$25.80

23,781
2,977,500
350,588

3,351,869

$24.73
25.74
26.34

$25.80

The intrinsic value of stock options exercised during  fiscal  2010 was approximately $8.5  million. At

January 29, 2011, the intrinsic value of outstanding stock  options  and exercisable stock options was
$48.3 million.

13. Commitments and Contingencies

Rental expense consists of the following:

(in thousands of dollars)

Operating leases:

Buildings:

Fiscal
2010

Fiscal
2009

Fiscal
2008

Minimum rentals . . . . . . . . . . . . . . . . . . . . . . . .
Contingent rentals . . . . . . . . . . . . . . . . . . . . . . .
Equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$20,137
3,884
27,024

$21,876
2,772
33,715

$23,529
4,264
33,688

$51,045

$58,363

$61,481

Contingent rentals on certain leases are based on  a percentage of annual  sales  in excess of

specified amounts. Other contingent rentals are  based entirely on  a  percentage of  sales.

The future minimum rental commitments as  of January 29, 2011 for all non-cancelable leases for

buildings and equipment are as follows:
(in thousands of dollars)
Fiscal Year

Operating
Leases

Capital
Leases

2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
After 2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

44,710
36,205
13,354
11,186
9,294
27,425

3,191
3,191
2,488
1,428
1,428
7,515

Total minimum lease payments . . . . . . . . . . . . . . . . . . . . . . . .

$142,174

19,241

Less amount representing interest . . . . . . . . . . . . . . . . . . . . . .

(5,674)

Present value of net minimum lease payments  (of which $2,184

is currently payable) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$13,567

F-26

Notes to Consolidated Financial Statements  (Continued)

13. Commitments and Contingencies  (Continued)

Renewal options from three to 25 years exist on the majority of leased properties. At  January 29,
2011, the Company is committed to incur  costs  of  approximately $12  million  to  acquire, complete and
furnish certain stores and equipment.

We were a member of a class of a settled  lawsuit against Visa  U.S.A.  Inc.  (‘‘Visa’’) and
MasterCard International Incorporated  (‘‘MasterCard’’). The Visa Check/MasterMoney Antitrust
litigation settlement became final on June 1,  2005. The  settlement provided $3.05 billion  in
compensatory relief by Visa and MasterCard to be funded over a fixed period of time to respective
Settlement Funds. We received and recorded  $0.4 million, $5.7  million and $0.4  million  as part  of our
share of the proceeds from the settlement during fiscal 2010, 2009 and 2008  respectively. This amount
was recorded in service charges and  other income.

At January 29, 2011, letters of credit totaling $90.8  million were issued under  the Company’s

$1.0 billion revolving credit facility.

On May 27, 2009, a lawsuit was filed in the United States District Court  for the  Eastern District of
Arkansas styled Steven Harben, Derivatively on Behalf of Nominal Defendant Dillard’s, Inc. v. William
Dillard II et al, Case Number 4:09-IV-395. The lawsuit generally  seeks return of monies and alleges that
certain officers and directors of the Company have  been  overcompensated and/or received improper
benefits at the expense of the Company and its  shareholders. On September 30, 2010, the court
dismissed the lawsuit in its entirety. It is not known whether  plaintiff  intends to file  an appeal. If so,
the named officers and directors intend to contest these  allegations vigorously.

On June 10, 2009, a lawsuit was filed  in the  Circuit Court of Pulaski County,  Arkansas styled

Billy K. Berry, Derivatively on behalf  of Dillard’s, Inc.  v. William Dillard II et  al, Case
Number CV-09-4227-2. The lawsuit generally  seeks  return of monies and alleges that certain officers
and  directors of the Company have been overcompensated and/or received improper benefits  at the
expense of the Company and its shareholders. On February 18, 2010,  the  Circuit  Court entered  an
‘‘Order of Dismissal with Prejudice and  Final Judgment’’ dismissing the  case as to all parties  defendant.
Plaintiff has appealed the Court’s Order.  The named  officers  and directors will continue to contest
these allegations vigorously.

Various  other legal proceedings, in the  form  of  lawsuits and claims,  which occur in the  normal

course of business, are pending against  the Company and  its subsidiaries.  In  the opinion of
management, disposition of these matters is not expected to  materially affect  the Company’s financial
position, cash flows or results of operations.

14. Asset Impairment and Store Closing Charges

During fiscal 2010, the Company recorded a pretax charge  of  $2.2 million for asset impairment and

store closing costs. The charge was for  the write-down of one property currently held  for sale.

During fiscal 2009, the Company recorded a pretax charge  of  $3.1 million for asset impairment and

store closing costs. The charge consists of the  write-down  of  property of $3.9  million on two stores
closed in a prior year partially offset  by the renegotiation of a future rent accrual of $0.8  million on a
store closed in a prior year.

During fiscal 2008, the Company recorded a pretax charge  of  $197.9 million for asset impairment

and  store closing costs. The charge consists  of  (1) the  write-off of $31.9 million of  goodwill on seven
stores and a write-down of $58.8 million of investment in two mall joint  ventures where the estimated
future cash flows were unable to sustain the amount of goodwill and  investment;  (2) an accrual of

F-27

Notes to Consolidated Financial Statements  (Continued)

14. Asset Impairment and Store Closing Charges (Continued)

$0.9 million for future rent, property tax and utility  payments on one  store that was closed during the
year; (3) a write-down of property and equipment and an accrual for future rent, property tax and
utility payments of $5.7 million on a store and distribution center that were closed during the year and
(4) a write-down of property and equipment on 32 stores that  were closed, scheduled  to  close or
impaired based on the inability of the stores’ estimated future cash flows  to sustain their  carrying value.

A breakdown of the asset impairment and store  closing charges  follows:
Fiscal 2009

Fiscal 2010

Fiscal 2008

(in thousands of dollars)

Stores  closed in previous fiscal year
Stores  closed in current fiscal year .
Stores  to close in next fiscal year . .
Stores  impaired based on cash

flows . . . . . . . . . . . . . . . . . . . . .
Non-operating facility . . . . . . . . . .
Distribution center . . . . . . . . . . . .
Joint ventures . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . .

Number
of
Locations

Impairment
Amount

Number
of
Locations

Impairment
Amount

Number
of
Locations

1
—
—

—
—
—
—

1

$2,208
—
—

—
—
—
—

$2,208

2
—
—

—
—
—
—

2

$3,084
—
—

—
—
—
—

$3,084

1
9
5

25
1
1
2

44

Impairment
Amount

$

800
31,993
18,811

86,094
493
925
58,806

$197,922

The following is a summary of the activity in  the reserve established for store closing charges:

(in thousands of dollars)

Fiscal 2010
Rent, property taxes and utilities . . . . . . . . . . . . . . .
Fiscal 2009
Rent, property taxes and utilities . . . . . . . . . . . . . . .
Fiscal 2008
Rent, property taxes and utilities . . . . . . . . . . . . . . .

Balance,
Beginning
of Year

Adjustments
and
Charges

Cash Payments

Balance,
End of Year

$2,498

$ 680

$1,818

$1,360

5,240

691

4,355

4,474

3,433

3,589

2,498

5,240

Reserve amounts are recorded in trade  accounts payable and  accrued expenses and  other

liabilities.

15. Fair Value Disclosures

The estimated fair values of financial  instruments which are presented herein have been

determined by the  Company using available market information  and appropriate valuation
methodologies. However, considerable judgment is  required in interpreting market data to develop
estimates of fair value. Accordingly, the estimates presented  herein are  not  necessarily indicative of
amounts the Company could realize in  a  current  market  exchange.

The fair value of the Company’s long-term debt  and  subordinated debentures is  based on  market

prices or dealer quotes (for publicly traded  unsecured notes)  and on discounted  future cash flows using
current interest rates for financial instruments with similar  characteristics and  maturities (for bank
notes and mortgage notes). 

F-28

Notes to Consolidated Financial Statements  (Continued)

15. Fair Value Disclosures (Continued)

The fair value of the Company’s cash and cash equivalents  and trade accounts receivable
approximates their carrying values at January 29, 2011  and January 30, 2010 due to the  short-term
maturities of these instruments. The fair  values of the Company’s long-term  debt  at January 29, 2011
and  January 30, 2010 were approximately $725  million and $645 million, respectively. The carrying
value of the Company’s long-term debt  at  January 29,  2011  and January 30, 2010 was approximately
$746 million and $749 million, respectively. The  fair value of the  subordinated debentures  at
January 29, 2011 and January 30, 2010 was approximately $190 million and  $150 million, respectively.
The carrying value of the subordinated debentures at January 29, 2011  and January 30, 2010 was
$200 million.

Assets and Liabilities Measured at Fair Value on  a Nonrecurring  Basis

The FASB’s accounting guidance utilizes a  fair value hierarchy that  prioritizes the inputs to the

valuation techniques used to measure fair value  into three broad levels:

• Level 1: Observable inputs such as quoted prices (unadjusted) in active markets for identical

assets or liabilities

• Level 2: Inputs, other than quoted  prices, that are observable for the asset or  liability,  either

directly or indirectly; these include quoted  prices for  similar  assets or  liabilities  in active markets
and  quoted prices for identical or similar  assets or  liabilities in markets that are  not  active

• Level 3: Unobservable inputs that  reflect the reporting entity’s  own assumptions

(in thousands)

Long-lived assets held for sale

Basis of Fair Value Measurements

Quoted Prices
In Active
Markets for
Identical Items
(Level 1)

Significant
Other
Observable
Inputs
(Level 2)

Significant
Unobservable
Inputs
(Level 3)

Fair Value
of Assets
(Liabilities)

As of January 29, 2011 . . . . . . . . . . . . . . . . . . .
As of January 30, 2010 . . . . . . . . . . . . . . . . . . .

$27,548
33,956

$—
—

$—
—

$27,548
33,956

In fiscal  2009, long-lived assets held  for sale with a carrying value of $37.9 million  were written

down to their fair value of $34.0 million, resulting in an impairment charge  of $3.9 million, which was
included in earnings for the period. In  fiscal  2010, long-lived assets  held  for  sale were written down to
their fair value of $27.5 million, resulting in an impairment charge  of  $2.2 million, which  was included
in earnings for the period. The inputs  used  to  calculate the fair value of these  long-lived assets in both
periods included selling prices from commercial real  estate transactions  for  similar assets in similar
markets that we estimated would be  used  by  a market participant in valuing  these assets.

During  fiscal 2010, the Company also sold three vacant retail store properties with carrying values

of $4.2 million.

F-29

Notes to Consolidated Financial Statements  (Continued)

16. Quarterly Results of Operations  (unaudited)

(in thousands of dollars, except per share data)

May 1

July 31

October 30

January  29

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted earnings per share:

$1,453,596
539,335
48,834

$1,388,910
458,474
6,828

$1,344,118
486,644
14,381

$1,934,337
660,445
109,577

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

0.68

$

0.10

$

0.22

$

1.75

Fiscal 2010, Three Months Ended

(in thousands of dollars, except per share data)

May 2

August 1

October  31

January 30

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted earnings per share:

$1,473,870
494,291
7,663

$1,427,771
426,760
(26,657)

$1,359,331
466,323
8,011

$1,833,976
604,682
79,514

Net income (loss) . . . . . . . . . . . . . . . . . . . . . . .

$

0.10

$

(0.36) $

0.11

$

1.08

Fiscal 2009, Three Months Ended

Total of quarterly earnings per common share may not equal  the annual amount  because net

income per common share is calculated  independently  for  each  quarter.

Quarterly information for fiscal 2010  and fiscal 2009 includes the following items:

First Quarter

2010

• a $2.2 million pretax charge ($1.4 million after  tax  or $0.02 per share) for asset  impairment and

store closing charges related to the write-down of one property  currently  held  for sale.

2009

• a $1.5 million pretax gain ($0.9 million after tax or $0.01 per share) on  the early  extinguishment

of debt related to the repurchase of certain unsecured  notes.

Second Quarter

2010

• a $4.0 million pretax gain ($2.6 million after tax or $0.04 per share) related  to  the sale  of a retail

store location.

• a $2.0 million income tax benefit ($0.03 per share)  related to a state  administrative settlement.

Third Quarter

2010

• a $1.1 million loss ($0.7 million after tax or $0.02 per share)  related  to  the sale  of  a closed store.

• a $1.2 million income tax benefit ($0.02 per share)  for a decrease in  a capital loss valuation

allowance.

F-30

Notes to Consolidated Financial Statements  (Continued)

16. Quarterly Results of Operations  (unaudited)  (Continued)

2009

• a $10.6 million income tax benefit ($0.14 per share) primarily due  to  state administrative

settlement and a decrease in a capital  loss valuation allowance.

Fourth Quarter

2010

• a $7.5 million pretax gain ($4.8 million after tax or $0.08 per share) on  proceeds received for

final payment related to hurricane losses.

• a $2.2 million pretax gain ($1.4 million after tax or $0.02 per share) related  to  the sale  of three

closed stores.

• a $6.5 million income tax benefit ($0.10 per share) primarily related to net  decreases in
unrecognized tax benefits, interest and penalties  due to resolutions of federal and state
examinations; decreases in state net operating loss  valuation allowances;  and a  decrease in a
capital loss valuation allowance.

2009

• a $3.1 million pretax charge ($2.0 million after tax or $0.03 per share) for asset  impairment and

store closing charges related to certain  stores.

• a $5.7 million pretax gain ($3.6 million after tax or $0.05 per share) related  to  proceeds received

from settlement of the Visa Check/Mastermoney Antitrust litigation.

• a $2.3 million pretax gain ($1.5 million after tax or $0.02 per share) related  to  the sale  of a

vacant store location in Kansas City,  Missouri.

F-31

Number

Description

Exhibit Index

*3(a) Restated Certificate of Incorporation  (Exhibit 3 to Form 10-Q for  the quarter ended

August  1, 1992 in 1-6140), as amended (Exhibit 3  to  Form 10-Q for the quarter
ended May 3, 1997 in 1-6140).

*3(b) Amended and Restated By-Laws as currently in  effect (Exhibit  4.2 to Form  S-8 filed

November 27, 2007 in 333-147636).

*4(a)

*4(b)

*4(c)

*4(d)

Indenture between the Registrant  and  Chemical  Bank, Trustee, dated as of  October 1,
1985 (Exhibit (4) in 2-85556).

Indenture between the Registrant  and  Chemical  Bank, Trustee, dated as of  October 1,
1986 (Exhibit (4) in 33-8859).

Indenture between Registrant and Chemical Bank, Trustee,  dated  as of April  15, 1987
(Exhibit 4.3 in 33-13534).

Indenture between Registrant and Chemical Bank, Trustee,  dated  as of May 15, 1988,
as supplemented (Exhibit 4 in 33-21671, Exhibit 4.2 in 33-25114 and Exhibit 4(c) to
Current Report on Form 8-K dated September 26, 1990 in 1-6140).

*4(e) Rights Agreement between Dillard’s, Inc.  and Registrar and Transfer  Company, as

Rights Agent (Exhibit 4.1 to Form 8-K dated as of March 2, 2002 in 1-6140).

**10(a)

1998 Incentive and Nonqualified Stock Option Plan (Exhibit 10(b)  to  Form 10-K for
the fiscal year ended January 30, 1999 in 1-6140).

**10(b) Amended and Restated Corporate Officers Non-Qualified  Pension Plan (Exhibit 10.1

to Form 8-K dated as of November 17, 2007 in 1-6140).

**10(c)

Senior Management Cash Bonus Plan  (Exhibit 10(d) to Form 10-K for the fiscal year
ended January 28, 1995 in 1-6140).

**10(d)

2000 Incentive and Nonqualified Stock Option Plan (Exhibit 10(e) to Form  10-K for
the fiscal year ended February 3, 2001 in 1-6140).

*10(e)

*10(f)

Second Amendment to Amended  and  Restated Credit  Agreement among Dillard’s,
Inc. and JPMorgan Chase Bank (Exhibit 10 to Form 8-K dated June 3,  2005 in
1-6140).

Purchase, Sale and Servicing Transfer Agreement among GE Capital Consumer
Card Co., General Electric Capital Corporation, Dillards, Inc. and Dillard National
Bank (Exhibit 2.1 to Form 8-K dated as of August 12, 2004  in 1-6140).

*10(g) Private Label Credit Card Program Agreement  between Dillards, Inc.  and GE Capital
Consumer Card Co. (Exhibit 10.1 to Form  8-K dated as  of  August 12,  2004 in
1-6140).

*10(h) Third Amendment to Amended and Restated Credit Agreement  between  Dillard’s,
Inc. and JPMorgan Chase Bank, N.A. as agent for a syndicate of  lenders
(Exhibit 10.1 to Form 8-K dated June  12, 2006 in  File  No. 1-6140).

*10(i)

Fourth Amendment to Amended and Restated Credit Agreement between Dillard’s,
Inc. and JPMorgan Chase Bank, N.A. as agent for a syndicate of  lenders
(Exhibit 10.2 to Form 8-K dated June  12, 2006 in  File  No. 1-6140).

E-1

Number

*10(j)

Fifth Amendment to Amended  and Restated Credit  Agreement between Dillard’s,
Inc. and JPMorgan Chase Bank, N.A. as agent for a syndicate of  lenders
(Exhibit 10.1 to Form 8-K dated May 4,  2007 in  File No. 1-6140).

Description

*10(k)

Sixth Amendment to Amended  and  Restated Credit  Agreement between Dillard’s,
Inc. and JPMorgan Chase Bank, N.A. as agent for a syndicate of  lenders  (Exhibit 10
to Form 10-Q dated August 28, 2009 in File No. 1-6140).

21

Subsidiaries of Registrant.

23(a) Consent of Independent  Registered Public Accounting Firm.

23(b) Consent of Independent Registered Public Accounting Firm.

31(a) Certification of Chief Executive  Officer Pursuant to Section  302 of the Sarbanes-

Oxley Act of 2002.

31(b) Certification of Chief Financial Officer Pursuant  to  Section 302 of the  Sarbanes-Oxley

Act of 2002.

32(a) Certification of Chief Executive  Officer Pursuant to Section  906 of the Sarbanes-

Oxley Act of 2002 (18 U.S.C. 1350).

32(b) Certification of Chief Financial Officer Pursuant  to  Section 906 of the  Sarbanes-Oxley

Act of 2002 (18 U.S.C. 1350).

***101.INS

XBRL Instance Document

***101.SCH

XBRL Taxonomy Extension Schema Document

***101.CAL

XBRL Taxonomy Extension Calculation Linkbase Document

***101.DEF

XBRL Taxonomy Extension Definition  Linkbase  Document

***101.LAB

XBRL Taxonomy Extension Label  Linkbase  Document

***101.PRE

XBRL Taxonomy Extension Presentation Linkbase Document

*

Incorporated by reference as indicated.

** A management contract or compensatory plan  or arrangement required to be filed as an  exhibit to

this  report pursuant to Item 14(c) of  Form 10-K.

*** Pursuant to Rule 406T of Regulation  S-T, the Interactive Data Files on  Exhibit  101 hereto  are

deemed not filed or part of a registration  statement  or prospectus for purposes  of  Sections 11  or
12 of  the Securities Act of 1933, as amended,  are deemed  not filed for purposes  of  Section 18 of
the Securities and Exchange Act of 1934, as  amended, and otherwise are  not subject to liability
under those sections.

E-2

BOARD OF DIRECTORS

Robert C. Connor – Investments – Dallas, Texas

Alex Dillard – President of Dillard’s, Inc.

Mike Dillard – Executive Vice President of Dillard’s, Inc.

2010 Annual Report

William Dillard, II – Chairman of the Board & Chief Executive Officer of Dillard’s, Inc.

James I. Freeman – Senior Vice President & Chief Financial Officer of Dillard’s, Inc.
H. Lee Hastings, III – President & Chief Operating Officer of Hastings Holdings Inc. – Little Rock, Arkansas 

R. Brad Martin – Chairman of RBM Venture Company – Memphis, Tennessee

Drue Matheny – Executive Vice President of Dillard’s, Inc.

Frank R. Mori – Co-Chief Executive Officer & President of Takihyo, Inc. – New York, New York

Warren A. Stephens – President & Chief Executive Officer of Stephens, Inc., Co-Chairman of SF Holding Corp. – Little Rock, Arkansas

J.C. Watts, Jr. – Former Member of Congress, Chairman of J.C. Watts Companies – Washington, D.C.

Nick White – President & Chief Executive Officer of White & Associates – Rogers, Arkansas

CORPORATE ORGANIZATION

William Dillard, II – Chief Executive Officer

Alex Dillard – President

Mike Dillard – Executive Vice President

James I. Freeman – Senior Vice President & Chief Financial Officer

Drue Matheny – Executive Vice President

Paul J. Schroeder, Jr. – Vice President & General Counsel

VICE PRESIDENTS

Tony Bolte 

Kent Burnett 

Michael E. Price

Christine Rowell

James W. Cherry, Jr. 

Sidney A. Sanders

Woodrow Chin 
Randal L. Hankins 

Chris Johnson 

Denise Mahaffy 

Steven K. Nelson 

Burt Squires
Phillip R. Watts

Richard B. Willey

Sherrill E. Wise

CORPORATE MERCHANDISING

PRODUCT DEVELOPMENT

Vice Presidents, Merchandising

Joseph P. Brennan 

Neil Christensen 

Mike McNiff

Terry Smith

William T. Dillard, III 

James D. Stockman

Christine A. Ferrari 

Lloyd Keith Tidmore

Vice Presidents

Gary M. Borofsky 

Richard Moore

Gianni Duarte 

Kay White

REGIONAL VICE PRESIDENTS – MERCHANDISING

Presidents, Regional Merchandising

Mike Dillard 

Drue Matheny 

Robin Sanderford

Julie A. Taylor

David Terry

General Merchandise Managers

Mark Killingsworth 

Sandra Steinberg

Anthony Menzie 

Bob Thompson

Lisa M. Roby

REGIONAL VICE PRESIDENTS – STORES

W.R. Appleby, II 

Michael J. Hubbell

Tom Bolin 

Debra Dumas 

Mark Gastman 

Marva Harrell 

Gene D. Heil 

Dan W. Jensen

Mike Litchford

Brant Musgrave

Zeina T. Nassar

Keith White

William H. Hite 

Ronald Wiggins

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Dillard’s, Inc. ranks among the nation’s largest 

fashion apparel and home furnishings retailers 

with annual revenues exceeding $6.2 billion. 

The Company focuses on delivering maximum 

fashion and value to its shoppers by offer-

ing compelling apparel and home selections 

complemented by exceptional customer care. 

Dillard’s stores offer a broad selection of 

merchandise and feature products from both 

national and exclusive brand sources. The 

Company operates 294 Dillard’s locations and 

14 clearance centers spanning 29 states plus 

an Internet store at www.dillards.com.

ON THE COVER
The fresh, contemporary expression of 
Gianni Bini as featured in “Dillard’s – 
The Style of Your Life.”  Gianni Bini is 
available exclusively at Dillard’s.

ANNUAL MEETING
Saturday, May 21, 2011 – 9:30 a.m.
Dillard’s Corporate Office
1600 Cantrell Road
Little Rock, Arkansas  72201

FINANCIAL AND OTHER INFORMATION
Copies of financial documents and other Company information such as Dillard’s, Inc. 
reports on Form 10-K and 10-Q and other reports filed with the Securities and Exchange 
Commission are available by contacting:

Dillard’s, Inc.
Investor Relations
1600 Cantrell Road
Little Rock, Arkansas  72201
501.376.5544
Email:  investor.relations@dillards.com

Financial reports, press releases and other Company information are available on the 
Dillard’s, Inc. website:  www.dillards.com.

Individuals or securities analysts with questions regarding Dillard’s, Inc. may contact:

Julie J. Bull
Director of Investor Relations
1600 Cantrell Road
Little Rock, Arkansas 72201
Telephone:  501.376.5965
Fax:  501.376.5917
Email:  julie.bull@dillards.com

TRANSFER AGENT AND REGISTRAR
Registered shareholders should direct communications regarding address changes, lost 
certificates and other administrative matters to the Company’s Transfer Agent 
and Registrar:

Registrar and Transfer Company
10 Commerce Drive
Cranford, New Jersey 07016-3572
Telephone:  800.368.5948
Email:  info@rtco.com
Website:  www.rtco.com

Please refer to Dillard’s, Inc. on all correspondence and have available your name 
as printed on your stock certificate, your Social Security number, your address and 
phone number.

CORPORATE HEADQUARTERS
1600 Cantrell Road
Little Rock, Arkansas 72201

MAILING ADDRESS
Post Office Box 486
Little Rock, Arkansas 72201
Telephone:  501.376.5200
Fax:  501.376.5917

LISTING
New York Stock Exchange,
Ticker Symbol “DDS”

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