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DocuSign

docu · NASDAQ Technology
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Employees 1001-5000
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FY2021 Annual Report · DocuSign
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
______________________________________

FORM 10-K 

______________________________________

(Mark One)

☒

☐

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended January 31, 2021 
or

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from                 to                
Commission File Number: 001-38465
______________________________________

DOCUSIGN, INC. 
(Exact name of registrant as specified in its charter)
______________________________________

Delaware
(State or Other Jurisdiction of Incorporation)

91-2183967
(I.R.S. Employer Identification Number)

221 Main St.

Suite 1550

San Francisco

California

 94105

(Address of Principal Executive Offices) (Zip Code)

(415) 489-4940
(Registrant's Telephone Number, Including Area Code)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class
Common Stock, par value $0.0001 per 
share

Trading Symbol
DOCU

Name of each exchange on which 
registered
The Nasdaq Global Select Market

Securities registered pursuant to Section 12(g) of the Act: None
______________________________________

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes  x  No ¨

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act . Yes  ¨  No  x

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act 
of  1934  during  the  preceding  12  months  (or  for  such  shorter  period  that  the  registrant  was  required  to  file  such  reports),  and  (2)  has  been 
subject to such filing requirements for the past 90 days. Yes  x    No  ¨

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to 
Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was 
required to submit such files). Yes  x    No  ¨

Indicate  by  check  mark  whether  the  registrant  is  a  large  accelerated  filer,  an  accelerated  filer,  a  non-accelerated  filer,  a  smaller  reporting 
company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and 
“emerging growth company” in Rule 12b-2 of the Exchange Act.

x Large accelerated filer

¨ Non-accelerated filer

¨ Accelerated filer

☐

☐

Smaller reporting company

Emerging growth company

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying 
with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ¨

Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its 
internal  control  over  financial  reporting  under  Section  404(b)  of  the  Sarbanes-Oxley  Act  (15  U.S.C.  7262(b))  by  the  registered  public 
accounting firm that prepared or issued its annual report.    Yes  ☒    No   ☐
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    Yes  ☐    No  x
The aggregate market value of common stock held by non-affiliates of the registrant as of July 31, 2020, based on the closing price 
of $216.83 for shares of the registrant’s common stock as reported by the Nasdaq Global Select Market on that date, was approximately $39.1 
billion. This calculation does not reflect a determination that certain persons are affiliates of the registrant for any other purpose.

The registrant has 193,087,560 shares of common stock, par value $0.0001, outstanding at February 26, 2021.

Portions of the definitive proxy statement for our 2021 Annual Meeting of Stockholders are incorporated by reference in Part III of this Form 10-
K. We intend to file such proxy statement with the Securities and Exchange Commission (“the SEC”), within 120 days of the fiscal year 
ended January 31, 2021.

DOCUMENTS INCORPORATED BY REFERENCE

DOCUSIGN, INC.
FORM 10-K
Fiscal Year Ended January 31, 2021 
TABLE OF CONTENTS

Note Regarding Forward-Looking Statements

PART I

Item 1.

Business

Item 1A. Risk Factors

Item 1B. Unresolved Staff Comments

Item 2.

Item 3.

Item 4.

PART II

Item 5.

Item 6.

Item 7.

Properties

Legal Proceedings

Mine Safety Disclosures

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases 
of Equity Securities

Reserved

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Item 7A. Quantitative and Qualitative Disclosures About Market Risk

Item 8.

Item 9.

Financial Statements and Supplementary Data

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

Item 9A. Controls and Procedures

Item 9B. Other Information

PART III

Item 10. Directors, Executive Officers and Corporate Governance

Item 11. Executive Compensation

Item 12.

Security Ownership of Certain Beneficial Owners and Management and Related 
Stockholder Matters

Item 13. Certain Relationships and Related Transactions, and Director Independence

Item 14. Principal Accounting Fees and Services

PART IV

Item 15. Exhibits, Financial Statement Schedules

Item 16.

Form 10–K Summary

EXHIBIT INDEX

SIGNATURES

5

5

15

38

38

39

39

39

39

40

57

59

97

97

99

99

99

99

99

99

99

99

99

101

101

104

DocuSign, Inc.| 2021 Form 10-K | 2 
NOTE REGARDING FORWARD-LOOKING STATEMENTS

This Annual Report on Form 10-K contains forward-looking statements within the meaning of Section 27A of the 
Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which 
statements involve substantial risk and uncertainties. All statements contained in this Annual Report on Form 10-K other 
than statements of historical fact, including statements regarding our future operating results and financial position, our 
business strategy and plans, market growth and trends, and objectives for future operations, and the impact of the 
ongoing coronavirus pandemic (the “COVID-19 pandemic”) on our financial conditions and results of operations are 
forward-looking statements. Forward-looking statements generally relate to future events or our future financial or 
operating performance. In some cases, you can identify forward-looking statements because they contain words such 
as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “could,” “intends,” “target,” “projects,” “contemplates,” 
“believes,” “estimates,” “predicts,” “potential,” or “continue” or the negative of these words or other similar terms or 
expressions that concern our expectations, strategy, plans or intentions. Forward-looking statements contained in this 
Annual Report on Form 10-K include, but are not limited to, statements about:
▪

our ability to effectively sustain and manage our growth and future expenses, and our ability to achieve and 
maintain future profitability;
our expectations regarding the impact of the ongoing COVID-19 pandemic on our business, the businesses of our 
customers, partners and suppliers, and the economy;
our ability to attract new customers and to maintain and expand our existing customer base;
our ability to scale and update our software suite to respond to customers’ needs and rapid technological change;
the effects of increased competition on our market and our ability to compete effectively;
our ability to expand use cases within existing customers and vertical solutions;
our ability to expand our operations and increase adoption of our software suite internationally;
our ability to strengthen and foster our relationship with developers;
our ability to expand our direct sales force, customer success team and strategic partnerships around the world;
our ability to identify targets for and execute potential acquisitions;
our ability to successfully integrate the operations of businesses we may acquire, or to realize the anticipated 
benefits of such acquisitions;
our ability to maintain, protect and enhance our brand;
the sufficiency of our cash and cash equivalents to satisfy our liquidity needs;
our failure or the failure of our software suite of services to comply with applicable industry standards, laws, and 
regulations;
our ability to maintain, protect and enhance our intellectual property;
our ability to successfully defend litigation against us;
our ability to attract large organizations as users;
our ability to maintain our corporate culture;
our ability to offer high-quality customer support;
our ability to hire, retain and motivate qualified personnel;
our ability to estimate the size and potential growth of our target market; and
our ability to maintain proper and effective internal controls.

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In addition, statements that “we believe” and similar statements reflect our beliefs and opinions on the relevant subject. 
These statements are based upon information available to us as of the date of this Annual Report on Form 10-K, and 
while we believe such information forms a reasonable basis for such statements, such information may be limited or 
incomplete, and our statements should not be read to indicate that we have conducted an exhaustive inquiry into, or 
review of, all potentially available relevant information. These statements are inherently uncertain, and investors are 
cautioned not to unduly rely upon these statements.

You should not rely upon forward-looking statements as predictions of future events. We have based the forward-
looking statements contained in this Annual Report on Form 10-K primarily on our current expectations and projections 
about future events and trends that we believe may affect our business, financial condition, results of operations, and 
prospects. The outcome of the events described in these forward-looking statements is subject to risks, uncertainties, 
and other factors described in the section titled “Risk Factors” and elsewhere in this Annual Report on Form 10-K. 
Moreover, we operate in a very competitive and rapidly changing environment. New risks and uncertainties emerge from 
time to time, including risks and uncertainties related to the COVID-19 pandemic. Many risks and uncertainties are 
currently elevated by, and may or will continue to be elevated by, the COVID-19 pandemic. It is not possible for us to 
predict all risks and uncertainties that could have an impact on the forward-looking statements contained in this Annual 
Report on Form 10-K. We cannot assure you that the results, events and circumstances reflected in the forward-looking 
statements will be achieved or occur, and actual results, events or circumstances could differ materially from those 
described in the forward-looking statements.

DocuSign, Inc.| 2021 Form 10-K | 3The forward-looking statements made in this Annual Report on Form 10-K relate only to events as of the date on which 
such statements are made. We undertake no obligation to update any forward-looking statements after the date of this 
Annual Report on Form 10-K or to conform such statements to actual results or revised expectations, except as 
required by law.

DocuSign, Inc.| 2021 Form 10-K | 4PART I - FINANCIAL INFORMATION

ITEM 1. BUSINESS

Overview

DocuSign helps organizations do business faster with less risk, lower costs, and better experiences for customers and 
employees. We accomplish this by transforming the foundational element of business: the agreement.

Agreements are everywhere. In the regular course of doing business, organizations sign contracts, offer letters, and 
hundreds of other types of agreements with customers, employees, and business partners. This is true for every size of 
organization, in every industry, across every business function, worldwide.

Every agreement has an agreement process: how it is prepared, signed, acted on, and managed. Traditional agreement 
processes are slow, expensive and error-prone because they involve many manual steps, disconnected systems, and 
paper signing. Our value proposition is simple to understand: eliminate the paper, automate the processes, and connect 
to other systems where work gets done. This allows organizations to substantially reduce turnaround times and costs, 
as well as largely eliminate errors.

The DocuSign Agreement Cloud is our cloud software suite for automating and connecting the entire agreement 
process. It includes DocuSign eSignature, the world’s #1 electronic signature solution. DocuSign eSignature allows an 
agreement to be signed electronically on a wide variety of devices, from virtually anywhere in the world, securely. The 
Agreement Cloud also includes several other applications for automating pre- and post-signature processes—for 
example, automatically generating an agreement from data in other systems, supporting negotiation workflow, collecting 
payment after signatures, and using artificial intelligence (“A”I) to analyze a collection of agreements for risks and 
opportunities. Finally, the Agreement Cloud includes hundreds of integrations to other systems, so agreement 
processes can integrate with larger business processes and data.

The DocuSign Agreement Cloud has more than 890,000 customers and hundreds of millions of users. 

Our customers range from the largest global enterprises to sole proprietorships, across industries, around the world. 
Within a given organization, our technology can be used broadly across business functions: contracts for sales, 
employment offers for human resources, non-disclosure agreements for legal, among many others. For example, one of 
our customers has implemented more than 300 such use cases across its enterprise. This broad potential applicability 
drives our total addressable market for electronic signature to be approximately $25 billion according to our estimates, 
with substantial upside for automating aspects of the agreement process before and after the signature.

To address our opportunity, our sales and marketing strategy focuses on enterprise businesses, commercial 
businesses, and very small businesses (“VSBs”). We rely on our direct sales force and partnerships to sell to 
enterprises and commercial businesses, and our web-based self-service channel to sell to VSBs, which is the most 
cost-effective way to reach our smallest customers. We offer subscriptions to our products, which include editions with 
varying functionality for different customers’ needs—as well as products and features specific to particular geographies 
or industries. We also focus on customer adoption, success and expansion. This helps us deliver continued value and 
creates opportunities for increased usage.

In addition, our marketing and sales efforts often benefit from the fact that many of our prospects already know us from 
being signers—for example, they might have accepted a job offer or completed the purchase of a home via DocuSign 
eSignature. These experiences tend to have a meaningful impact on people’s lives. As a result, when we sell into these 
people’s companies, we often find that awareness and favorability toward DocuSign is already present among buyers 
and influencers.

The DocuSign Agreement Cloud

Since inception in 2003, DocuSign pioneered the electronic signature category and now offers the world’s #1 electronic 
signature solution. In our evolution, it became apparent that digitizing and automating signatures was the trigger to a 
larger transformation of the agreement process itself—from preparing to signing, acting on, and managing agreements. 
The opportunity to address this larger transformation gave rise to the DocuSign Agreement Cloud, our cloud software 
suite for automating the entire agreement process.

The Agreement Cloud is an umbrella for:

DocuSign, Inc.| 2021 Form 10-K | 5•

•

•

A suite of applications that span the entire agreement process. These applications and add-ons are detailed below 
under “Our Products.”

Hundreds of integrations with other systems where work gets done, such as applications offered by Google, 
Microsoft, Oracle, Salesforce, SAP, and Workday. For example, because of an integration that embeds DocuSign 
functionality into the Salesforce user experience, a sales representative can generate, send, and track an 
agreement via DocuSign services without ever leaving the Salesforce application. Behind the scenes, account data 
from Salesforce can automatically pre-fill the agreement. After signature, DocuSign services can pass any other 
data collected or generated in the agreement process back to Salesforce.
Platform technologies such as APIs (application programming interfaces) and common infrastructure, detailed 
below in “Our Technology, Infrastructure and Operations.”

In addition to what we do, we believe we are distinguished by how we do it:

•

•

Stringent security standards. We seek to meet the industry’s most rigorous security certification standards and use 
the strongest data encryption technologies that are commercially available. We believe our systems and processes 
also exceed industry practices for data protection, transmission and secure storage—including being certified for 
the global security gold standard, ISO 27001, among many other privacy and security certifications.

Highly available. Our main infrastructure is powered by near real-time data synchronization across a ring of three 
geo-dispersed data centers in the United States (“U.S.”), and a similar ring of data centers in Europe. This 
infrastructure has enabled us to deliver over 99.99% availability to our eSignature customers and users worldwide 
over the past 12 months.

• Globally adopted. Our expertise in electronic signature and other agreement technologies is truly global. This is key, 
given that different regions have different laws, standards and cultural norms. We enable multiple parties in different 
jurisdictions to complete agreements and other documents in a legally valid manner. In Europe, we have offerings 
tailored for the European Union's (“EU’s”) eIDAS regulations, as well as for verifying European eIDs. To follow 
longstanding tradition in Japan, we enable signers to upload and apply their personal eHanko to represent their 
signatures on an agreement.

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Highly auditable. With DocuSign eSignature, every signed document is backed by a unique, auditable Certificate of 
Completion, automatically capturing key signing details to help authenticate the document. It includes party names, 
email addresses, public IP addresses, and a time-stamped record of individuals’ interactions with the document. 
This level of evidence and auditability exceeds what was possible with traditional ink-on-paper signatures.
Vertical solutions. We offer solutions specific to particular industries. In some cases, these may be variants of a 
product like DocuSign eSignature—for example, our additional DocuSign eSignature options for supporting 
compliance with U.S. Food and Drug Administration regulations. In other cases, it may be a distinct product for an 
industry, such as Rooms for Real Estate, which includes task management, templates, and workflow for real estate 
transactions.

Simple to use. A key reason we have hundreds of thousands of customers, and hundreds of millions of signers, is 
our products’ usability. Especially with DocuSign eSignature, we are widely known for our ease of use and customer 
satisfaction. For example, as of March 2021, our DocuSign eSignature app had more than 230,000 ratings with an 
average score of 4.9 out of 5 stars on Apple's App Store.

Developer-friendly. Our extensive APIs enable DocuSign products to be quickly embedded into or connected with 
an organization’s own apps, systems and processes. In the case of DocuSign eSignature, this has led to the 
majority of transactions being driven through our API today. By integrating with the other systems our customers 
use to do business—as opposed to simply being a standalone app—we promote greater usage and engagement 
with our products.

We believe customers benefit from working with us in four main ways:

•

•

Accelerated transactions and business processes. By replacing manual, paper-driven processes with automated 
digital workflows, DocuSign can substantially reduce the time and labor necessary to complete agreements. In 
fiscal 2021, 80% of all transactions on our DocuSign eSignature platform were completed in less than 24 hours and 
44% within 15 minutes. Our other products also contribute to faster turnaround times, such as less time spent 
creating new agreements or less time spent finding completed agreements that include certain legal provisions. 

Improved customer and employee experience. Organizations that use DocuSign internally and externally can 
deliver a simpler, more convenient experience for their own customers and employees. For example, DocuSign 
eSignature replaces the hassle of faxing, printing, scanning, emailing, and other manual activities with a few clicks 
or taps—which can be done from practically anywhere, at any time. As a result, we believe DocuSign drives the 
kind of experience and satisfaction that leads people to say they cannot imagine doing business any other way.

DocuSign, Inc.| 2021 Form 10-K | 6•

•

Reduced cost of doing business. We believe that when manual processes are digitally transformed, the cost of 
doing business goes down. When organizations replace paper-based processes with DocuSign eSignature, for 
example, organizations see significant cost savings per agreement in labor and materials (paper, printer/copier 
consumables, envelopes, and postage). Our other Agreement Cloud products help reduce legal costs in finding and 
reviewing documents, reduce customer-support costs by automatically guiding customers through complex 
agreement forms, and focus sales representatives’ time on selling rather than paperwork by automating agreement 
generation.

Reduced risk. Organizations that rely on manual, paper-based agreement processes may be prone to error and 
difficult to audit. Using the Agreement Cloud, organizations can centralize, standardize, and automate agreement 
processes—so employees have an easy way to use approved processes and templates, with audit trails generated 
automatically. Also, AI technologies can help employees identify risks within large sets of existing agreements that 
would otherwise be impractical for manual review. Finally, fewer manual interactions during an agreement’s lifecycle 
means fewer opportunities for mishandling or improper access.

Our Growth Strategy

We intend to drive the growth of our business by executing on the following strategies:

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Drive new DocuSign eSignature customer acquisition. Despite our success with DocuSign eSignature to date, we 
believe its market remains largely underpenetrated. As a result, there is a vast opportunity to take DocuSign 
eSignature to many more enterprises, commercial businesses, and VSBs around the world.

Expand DocuSign eSignature use cases within existing customers. A company’s first exposure to the DocuSign 
Agreement Cloud is often when DocuSign eSignature is used to accelerate the execution of sales agreements. 
Once a company begins to realize the benefits, we often have an opportunity to expand into other use cases—for 
example, going from sales into services, human resources, finance, and other functions—thereby increasing the 
overall number of agreement processes that are automated. Our largest and most advanced customers have 
hundreds of use cases deployed, but the vast majority of our customers have only deployed a few use cases. Thus, 
we believe there is strong potential to expand within our existing base. We will pursue this by augmenting our 
dedicated customer success team to identify and drive adoption of new use cases.

Extend customer relationships to other Agreement Cloud products. We believe DocuSign eSignature is the natural 
on-ramp for customers into other Agreement Cloud offerings. Different customers will have their own paths for 
which products to buy next, and an increasing percentage of new customers are buying multiple Agreement Cloud 
products at the outset. We expect to expand and evolve our sales, customer success, and partnering organizations 
to further support sales and service to multi-product customers.

Accelerate international expansion. In the year ended January 31, 2021, we derived 20% of our revenue from 
customers outside the U.S. We believe there is a substantial opportunity for us to increase our international 
customer base by leveraging and expanding investments in our technology, direct sales force and strategic 
partnerships around the world, as well as helping existing U.S.-based customers manage agreements across their 
international businesses. We expect offerings such as eIDAS-compliant Standards-Based Signature for the EU and 
eHanko functionality for Japan will help support our international growth.

Continue augmenting our Agreement Cloud offerings. In addition to eSignature, the Agreement Cloud has several 
products that cover different aspects of the agreement process. We expect to continue investing in research and 
development to enhance those products, as well as to develop new products that further augment the Agreement 
Cloud. In addition, we expect to continue to use partnerships to offer new integrations and, in some cases, products 
for resale. Finally, we may acquire additional capabilities, such as the technology assets brought through our 
acquisitions of SpringCM (September 4, 2018), Seal Software (May 1, 2020) and Liveoak Technologies (July 6, 
2020).

Expand vertical solutions. While our overall value proposition is universal, we will continue to invest in sales, 
marketing and technical expertise across several industry verticals, each of which have differentiated business 
requirements. We also intend to continue enhancing solutions tailored for important verticals, such as real estate, 
mortgage, life sciences, and government.

Strengthen and foster our developer community. With over 200,000 developer sandboxes created, which enable 
product development and testing in isolated environments, and the majority of transactions on our eSignature 
platform processed via our APIs today, we believe we have a strong developer community. Our easy-to-use and 
robust APIs allow developers to extend and integrate DocuSign products into their own applications. These 
developers help expand DocuSign functionality to other systems, thus driving greater usage of our offerings. We 
intend to continue investing in our APIs and other forms of support to further drive this virtuous cycle of value 
creation between developers and the DocuSign Agreement Cloud. 

DocuSign, Inc.| 2021 Form 10-K | 7Our Products

The Agreement Cloud includes a set of products that address different aspects of the agreement process, in some 
cases for particular market segments or industries. We therefore focus on assembling the right mix of Agreement Cloud 
products to address the specific needs of individual customers. For example, a biotech startup in San Francisco will 
have a different set of Agreement Cloud products than a multinational European consumer-packaged-goods company.

Key Agreement Cloud products include:

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eSignature, our anchor product. DocuSign eSignature enables sending and signing of agreements on a wide variety 
of devices, from virtually anywhere in the world, securely. We offer multiple editions and add-ons that can be 
combined to fit the needs of different organizational sizes, industries, and regions.

CLM (Contract Lifecycle Management) automates workflows across the entire agreement process. It provides 
larger organizations the flexibility to model complex processes for generating, negotiating, acting on, and storing 
agreements.

Insight uses artificial intelligence to search and analyze agreements by legal concepts and clauses. It can work 
across a large volume of agreements, both from DocuSign eSignature and from other sources.

Analyzer helps customers understand what they’re signing before they sign it. An add-on to Insight, Analyzer uses 
artificial intelligence to analyze inbound agreements. It can detect the presence or absence of clauses by their type, 
score their risk, and extract key terms.

CLM+ combines the three preceding products—CLM, Insight, and Analyzer—to provide AI-driven contract lifecycle 
management. The integration among the three products allows, for example, a contract to automatically be routed 
for review based on its risk score.

• Gen for Salesforce allows sales representatives to automatically generate polished, customizable agreements with 
a few clicks from within Salesforce, and is optimized for small to mid-sized businesses who value a simplified 
solution that is easy to install and maintain.

•

Negotiate for Salesforce has all the features of Gen for Salesforce plus support for approvals, document 
comparisons (redlines), and version control.

• Guided Forms enables complex forms to be filled via an interactive, step-by-step process. It adapts subsequent 
steps based on inputs from previous steps, thereby streamlining the user experience and minimizing errors.

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Click supports no-signature-required “clickwrap” agreements for standard terms and consents.

Identify is a family of enhanced signer-identification options, such as for checking government-issued IDs.

Standards-Based Signatures support signatures that involve digital certificates, including those specified in the EU’s 
eIDAS regulations for advanced and qualified electronic signatures.

Payments enables customers to collect signatures and payment in just one step—reducing collection times, 
increasing collection rates, reducing errors and associated risk, and saving time. With Payments, customers can 
accept credit cards, debit cards, ACH payments, Apple Pay and Google Pay.

eNotary offers the ability to execute in-person notarial acts electronically. As of March 2021, we offer eNotary for 
electronic documents and records in more than 20 states.

Our industry-specific Agreement Cloud offerings include: 

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Rooms for Real Estate provides a way for brokers and agents to manage the entire real estate transaction digitally. 
It enables the creation and editing of documents; custom approval processes and workflows for sharing and signing 
those documents; integration with zipForm and other providers to simplify the completion of paperless forms; and 
an API to ensure easy connection with CRM systems, accounting software and other real estate related systems.

Rooms for Mortgage provides a secure, digital workspace to create and close mortgages. Lenders can use Rooms 
for Mortgage to collect borrower documents, assemble closing packages with external participants like title and 
settlement, and keep transactions moving with configurable checklists and reminders. 

eSignature for U.S. Federal Government is a FedRAMP-authorized version of DocuSign eSignature for U.S. federal 
government agencies, which runs within special data center boundaries and offers dedicated storage and 
encryption of agencies’ data.

Life Sciences Modules for 21 CFR Part 11 are add-ons for DocuSign eSignature that support compliance with the 
electronic signature practices established by the U.S. Food and Drug Administration’s 21 CFR Part 11 regulations. 

DocuSign, Inc.| 2021 Form 10-K | 8Different pricing structures apply to different Agreement Cloud products. For DocuSign eSignature, we price our 
subscriptions based on the functionality required by our customers and the quantity of Envelopes provisioned. Similar to 
how physical agreements were mailed for signature in paper envelopes historically, we refer to an Envelope as a digital 
container used to send one or more documents for signature or approval to one or more recipients. Our customers have 
the flexibility to put a large number of documents in an Envelope. For a number of use cases, such as buying a home, 
multiple Envelopes could be used.

Our Technology, Infrastructure and Operations

Our core technology platform stems from the extensive infrastructure necessary to support hundreds of thousands of 
DocuSign eSignature customers, including some of the world’s largest companies. Today, that platform increasingly 
underpins the broader Agreement Cloud. 

The architecture, design, deployment and management of our core platform is centered on innovation in the following 
areas:

• Global security and privacy management. DocuSign’s foundational platform is built on industry-standard algorithms 
and patented and patent-pending security features and technologies in our product. Distributed transactions are 
digitally signed and hash-validated for consistency. Our service protocols and operations meet or exceed some of 
the most stringent U.S., EU and global security standards. DocuSign’s platform meets ISO27001, SSAE 18, SOC 1 
Type 2, SOC 2 Type 2 and PCI certifications. In addition, DocuSign’s eSignature and CLM products are FedRAMP-
authorized. 

•

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High availability and enterprise-class manageability. Recognizing that our customers often depend on DocuSign for 
their day-to-day operations, we are committed to providing best-in-class availability. As such, we have delivered 
over 99.99% eSignature availability to our customers and users worldwide over the past 12 months, and we have 
required no downtime or maintenance windows. Our eSignature services are designed as an always-on, 
geographically redundant and distributed cloud solution that runs in SSAE 18 audited data centers in the U.S. and 
EU. We offer near real-time secure data replication and encrypted archival. Additional best practices and 
technologies are employed to protect customer data, including secure, private SSL 256 bit viewing sessions, 
application-level Advanced Encryption Standard 256-bit encryption, anti-tampering controls and digital certificate 
technology. Digital certificate issuance, document storage and display services can be performed either in the 
DocuSign cloud service or in a hybrid configuration using a DocuSign Signature Appliance hosted on-site or by 
partners in our network. DocuSign’s own internal systems and operations include physically and logically separate 
networks; two-factor encrypted VPN access; professional, commercial-grade firewalls and border routers; and 
distributed Denial of Service mitigation. A proprietary production telemetry system aids in active monitoring and 
alerting based on billions of points of operational data each day. We also leverage public cloud infrastructure in 
certain select international locations.

Extensible identity proofing model. DocuSign eSignature provides a range of options for authenticating users and 
proving their identities. We support single-sign-on and two-factor authentication for access to the platform. And for 
the agreement process, we enable the rapid validation of first-time signers who are not account holders. To be 
compliant with regulations in different countries, DocuSign offers identity proofing for standard electronic signatures, 
advanced electronic signatures and qualified electronic signatures (the latter two being terms defined in the EU’s 
eIDAS regulations).

Digital transaction processing. At the heart of our solution is a robust, proprietary digital transaction processing 
platform. It operates at global scale, dynamically routing, rendering, versioning and storing millions of documents 
per day in the year ended January 31, 2021. That platform is designed to convert even the most complicated 
documents from different formats into one encrypted and consistent form. Signatures can then be captured in our 
web application, mobile app for iOS and Android, or via signing experiences embedded in custom applications. In 
addition to signatures, DocuSign “tags” also permit the capture of user input during the signing and sending process 
and integrate with business or third-party partner systems via dynamic data binding; we recently added the ability to 
use AI to automatically apply tags to a document.

Integration into companies’ systems and processes. Companies can incorporate eSignature into the fabric of their 
business systems and processes by using one of more than 350 pre-built connectors, or via a custom integration 
using our API. For a custom integration, the DocuSign Developer Center offers mobile or web app developers 
software development kits and technical documentation for our comprehensive API, helping them to integrate 
signing or sending experiences into their own applications. They can also use DocuSign Connect—a real-time 
transactional event delivery service—to initiate specific actions when Envelopes originate, a workflow advances, or 
signing completes. 

DocuSign, Inc.| 2021 Form 10-K | 9Research and Development

Since inception, we have invested to build the world’s leading electronic signature solution and Agreement Cloud. Our 
product and engineering team is responsible for the design, development, testing and certification of our products. 

Our Customers

As of January 31, 2021, we had more than 890,000 paying customers globally, serving the needs of some of the largest 
enterprises and governmental organizations down to sole proprietors and individual end users. Our products meet the 
needs of all manner of industry categories-including real estate, financial services, insurance, health care, life sciences, 
government, higher education, communications, retail, manufacturing, travel and nonprofit—as well as the diverse 
number of customer-facing and back-office use cases within organizations—including sales, marketing, services, 
procurement, human resources, IT, legal and others. No single customer accounted for more than 10% of our revenues 
in fiscal 2021.

Sales, Marketing and Customer Success

Our sales and marketing teams are focused on driving adoption and expanded use of DocuSign’s products by 
customers and prospects across North America, Europe, the Middle East, Africa, Australia, Southeast Asia, Japan and 
Latin America. We benefit greatly from our strong brand recognition given our association with the positive signing 
moment in millions of people’s lives—such as accepting a job or buying a house—which can create a marketing halo 
effect that helps influence the adoption of our solution at their companies.

Given that our offerings are designed to solve the needs of organizations of all sizes and across all industries and 
geographies, we sell to the following customer bases: enterprises, commercial businesses and VSBs. Our go-to-market 
strategy leverages our direct sales force and partnerships to sell to enterprises and commercial businesses, and our 
web-based self-service channel to sell to VSBs, which is the most cost-effective way to reach our smallest customers. 
We also employ tailored go-to-market strategies by industry verticals, including real estate, financial services, insurance, 
health care and life sciences, government, higher education, communications, retail, manufacturing, nonprofits and 
more. We focus on bringing value to every department inside those verticals, including sales, marketing, services, 
purchasing, procurement, human resources, IT and legal, among many others.

Sales

Our go-to-market model involves a combination of direct sales, partner-assisted sales and web-based self-service 
purchasing:

▪

Direct Sales: We sell subscriptions primarily through our direct sales force across our field offices around the world. 
Our account executives and account managers focus on new and existing enterprise and commercial customers. 
Our direct sales team focuses on companies looking to streamline front office operations (e.g., sales, services or 
marketing) and back office operations (e.g., human resources, procurement, finance or legal). By expanding within 
an organization, we believe we can generate large amounts of incremental revenue through the addition of new 
users and Envelopes, plan upgrades, expansions, and additional offerings to other departments or business units.

▪

Partner-assisted Sales:

▪ Global partners: We have partnerships with some of the world’s foremost technology providers—including 

Google, Microsoft, Oracle, Salesforce and SAP—that help us sell into a far greater number of accounts than we 
could do alone. These partnerships are multi-dimensional and involve joint investments, technology 
integrations, co-marketing agreements, membership in partner programs and go-to-market commitments.

▪

▪

▪

Systems integrators: We have strong partnerships with a number of global and regional systems integrators. 
These relationships are key given that those firms act as strategic technology advisors to many large 
customers and prospects. We intend to invest further in collaborating with these partners, especially those that 
are creating their own Agreement Cloud practices.

ISVs: We partner with a host of leading independent software vendors—including our strategic partners above 
as well as vertical-oriented partners like Ellie Mae and Guidewire—to help bring the power of the DocuSign 
Agreement Cloud to customers around the world.

Distributors and resellers: As part of our evolving go-to-market strategy, we have distribution partnerships with 
global industry leaders like Ingram Micro and AppDirect, enabling us to reach tens of thousands of resellers. 
We also have partnerships with solution providers such as Deutsche Telekom and others that have expertise in 
specific vertical and regional markets, enabling us to add further value directly to those markets.

DocuSign, Inc.| 2021 Form 10-K | 10▪ Web-based Sales: Through a strong presence that allows us to scale with low acquisition costs to individual users 

and small businesses around the world, we drive free 30-day trial and self-service solutions directly on our website. 
The web-based sales engine provides direct access to account plans with functionality to suit the needs of small 
businesses, sole proprietors and individuals.

Marketing

To support the sales team in reaching our broad range of potential customers, our integrated marketing programs 
address the specific needs of our different market segments. These programs create qualified sales opportunities and 
raise awareness of our leadership position in the global electronic signature and agreement-technology spaces.

In addition to account-based marketing aimed directly at our high-value customers and industry-specific marketing by 
our industry vertical teams, we also deploy a range of other marketing strategies and tactics. These include broader 
digital demand generation campaigns; corporate communications and analyst relations; first-party events, such as 
DocuSign Momentum, our annual gathering of customers, prospects, developers and partners; participation in third 
party events, such as Salesforce’s Dreamforce; comprehensive customer evidence and advocacy programs; developer 
relations programs; cooperative marketing with strategic partners; and a comprehensive webinar series, among many 
other things. We also believe the ability for prospects to easily try DocuSign eSignature from docusign.com creates 
awareness that extends beyond the acquisition of new VSB customers.

Customer support and success

We believe that customer adoption, support and success are critical to retaining and expanding our customer base. Our 
customer support and success team handles the rapid onboarding of customers; offers a comprehensive DocuSign 
University that includes a range of free web-based classes on how to use, administer and customize our offerings; 
handles general technical or service questions; and is available to customers by telephone, email or the web.

We also offer a range of professional services to help customers get to the business results they desire. DocuSign 
Customer Success provides expertise to quickly and successfully identify business outcomes and then design, integrate 
and deploy the solutions that meet a customer’s needs. We offer in-depth expertise, proven best practices and 
repeatable delivery methodologies designed to ensure success, regardless of the complexity of the organization or 
technology environment.

Human Capital Management

Our mission is to simplify and accelerate the way organizations and individuals come to agreement. We are committed 
to building trust and making the world more agreeable for our employees, customers and the communities in which we 
live and work.

As of January 31, 2021, we had 5,630 employees, of which approximately 67% were in sales, marketing and customer 
success, 20% in engineering, product development and customer operations and 13% in general and administrative. 
We had approximately 71% of our employees based in the U.S. and the remainder in international locations. None of 
our employees is represented by a labor union with respect to his or her employment with us. We have not experienced 
any work stoppages and we consider our relations with our employees to be good.

Expanded Support During the COVID-19 Pandemic

In light of extraordinary circumstances under the COVID-19 pandemic, we have created new resources for our 
employees in order to assist with the transition to a remote work environment. The health and safety of our employees 
is of utmost priority. The majority of our employees have the opportunity to work remotely until October 2021, which may 
be extended for health and safety reasons. We have also invested in several programs designed to promote employee 
well-being and ensure that our employees are as effective at home as they would be in our offices worldwide. These 
include additional wellness benefits, additional time-off opportunities, and special reimbursements and stipends 
designed to support our employees and their families.

Talent and Career Development

We are a global, inclusive organization with an increasingly international footprint. As we continue to grow in new 
markets, we anticipate continuing to recruit in new geographies. 

DocuSign, Inc.| 2021 Form 10-K | 11DocuSign is recognized as a company where employees can develop their careers. During fiscal 2021, we were ranked 
among the Top 15 Best Places to Work (U.S. Large Company) on Glassdoor, and we have been listed as a Top 15 Best 
Places to Work (U.S. Large Companies) for the last 5 consecutive years. We measure our employee satisfaction yearly 
through our fall engagement survey. 

At DocuSign, we believe in empowering employees so that they can do the work of their lives: we want everyone to be 
able do challenging and meaningful work in an environment where each employee can be heard, exchange ideas 
openly, learn new skills and build lasting relationships. We offer a number of resources to eligible employees to help 
engage and develop our employees including career development coursework and frameworks and education 
assistance for eligible employees.

Compensation and Benefits Programs

Our compensation programs are designed to recruit, reward and retain talented individuals who possess the skills 
necessary to support our business, contribute to our strategic goals and create long-term value for our stockholders. We 
provide employees with competitive compensation packages that include base salary, bonus or commission plan and 
equity awards tied to the value of our stock price. We also provide a range of health, savings, retirement, time-off and 
wellness benefits for our employees, which vary based on local regulations and norms.

Diversity and Inclusion

We believe that having diverse teams working in an inclusive environment will help us achieve better business results 
— across product innovation, customer experience and employee success.

The key pillars to our diversity and inclusion strategy include:

•

•

•

•

•

Pipeline: We seek to increase the diversity of individual candidates applying to help us develop our products and 
our business. 
Candidate Experience: We have developed specialized interview training in which employees learn how to 
implement bias interrupters and understand the importance of building diverse slates of candidates and 
interviewers.
Education: Through management training, speaker series and online learning, we are actively raising awareness, 
cultivating an inclusive culture and building practical skills for mitigating bias. For example, in fiscal 2021, we 
launched our Understanding Bias and Demonstrating Allyship workshop.
Community: DocuSign’s Employee Resource Groups provide employees a way to meet colleagues outside peer 
groups, participate in personal and professional learning and development and give back to the community through 
volunteering, donation drives, and awareness campaigns.
Data: We publish employee diversity information by gender and race/ethnicity on our website to promote 
accountability and underscore our commitment to diversity. 

Engagement in our Communities

DocuSign is dedicated to corporate responsibility and putting our values into action. With DocuSign IMPACT, we are 
committed to harnessing the power of DocuSign's people, products, and profits to make a difference in the global 
communities where our employees and customers live and work. In 2018, we committed to donating at least $31 million 
in cash or stock to DocuSign IMPACT in the coming years. In addition, the use of our products is associated with 
decreased paper use for our customers and we are particularly committed to protecting our environment. We 
specifically donate to	forest-protection and other environmental impact causes, amongst others. Additionally, we match 
funds given by our employees to qualifying non-profits. 

We believe in promoting a culture of giving back and community support throughout our organization. As a company, we 
ensure that thousands of charitable organizations have the opportunity to use our products for free or at a discount 
every year. We also encourage our employees to take action in their own communities by volunteering and are proud to 
support their efforts by providing up to 24 hours of paid time off a year for volunteering. Our employees have 
volunteered thousands of hours collectively, including at organizations promoting healthier forests, echoing our 
company-wide commitment to environmental savings.

Our Competition

Our primary global competitor for eSignature is currently Adobe, which began to offer an electronic signature solution 
following its acquisition of EchoSign in 2011 (now known as Adobe Sign). Other global software companies may elect to 

DocuSign, Inc.| 2021 Form 10-K | 12include an electronic signature capability in their products. We also face competition from a select number of niche 
vendors that focus on specific industries, geographies or product areas such as contract lifecycle management and 
advanced contract analytics.

We believe the principal factors that drive competition between vendors in the future will include:

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•

•

•

•

•

•

breadth and depth of product-suite functionality;

breadth and depth of integrations with the applications and systems customers already use;

availability and reliability;

security;

ease of use and deployment;

brand awareness and reputation;

total cost of ownership;

level of customer satisfaction; and 

ability to address legal, regulatory and cultural matters associated with e-signature across jurisdictions.

We believe we compete favorably across these factors. For additional information, see the section titled “Risk Factors—
The market in which we participate is highly competitive, which may negatively affect our ability to add new customers, 
retain existing customers and grow our business.”

Intellectual Property

We rely on a combination of patent, copyright, trademark and trade secret laws in the U.S. and other jurisdictions, as 
well as license agreements and other contractual provisions, to protect our proprietary technology. We also rely on a 
number of registered and unregistered trademarks to protect our brand.

As of January 31, 2021, we had 46 issued patents in the U.S. and 68 issued patents in foreign countries, which expire 
between July 2021 and November 2036, and 53 patent applications pending examination and two allowed patent 
applications in the U.S. and 8 patent applications pending examination and one allowed application in foreign countries.

In addition, we seek to protect our intellectual property rights by requiring our employees and independent contractors 
involved in development of intellectual property on our behalf to enter into agreements acknowledging that all works or 
other intellectual property generated or conceived by them on our behalf are our property, and assigning to us any 
rights, including intellectual property rights, that they may claim or otherwise have in those works or property, to the 
extent allowable under applicable law.

Despite our efforts to protect our technology and proprietary rights through intellectual property rights, licenses and 
other contractual protections, unauthorized parties may still copy or otherwise obtain and use our software and other 
technology. In addition, we intend to continue to expand our international operations, and effective intellectual property, 
copyright, trademark and trade secret protection may not be available or may be limited in foreign countries. Any 
significant impairment of our intellectual property rights could harm our business or our ability to compete. Further, 
companies in the communications and technology industries may own large numbers of patents, copyrights and 
trademarks and may frequently threaten litigation, or file suit against us, based on allegations of infringement or other 
violations of intellectual property rights. We are currently subject to, and expect to face in the future, allegations that we 
have infringed the intellectual property rights of third parties. For additional information, see the section titled “Risk 
Factors—We are subject to legal proceedings and litigation, including intellectual property disputes, which are costly 
and may subject us to significant liability and increased costs of doing business. Our business may suffer if it is alleged 
or determined that our technology infringes the intellectual property rights of others.”

Corporate Information

We were incorporated as DocuSign, Inc. in Washington in April 2003. We merged with and into DocuSign, Inc., a 
Delaware corporation, in March 2015. Our website address is www.DocuSign.com. The information contained in, or 
accessible through, our website or any other websites referred to in this Annual Report on Form 10-K are not 
incorporated into this filing. Further, our references to website addresses are only as inactive textual references.

DocuSign, Inc.| 2021 Form 10-K | 13“DocuSign,” the DocuSign logo, and other trademarks or service marks of DocuSign, Inc. appearing in this Annual 
Report on Form 10-K are the property of DocuSign, Inc. This Annual Report on Form 10-K contains additional trade 
names, trademarks and service marks of others, which are the property of their respective owners. Solely for 
convenience, trademarks and trade names referred to in this Annual Report on Form 10-K may appear without the ® or 
™ symbols.

Available Information

Our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and amendments to 
these reports filed pursuant to Sections 13(a) and 15(d) of the Exchange Act are filed with the SEC. Such reports and 
other information filed or furnished by us with the SEC are available free of charge on our website at 
investor.docusign.com, as soon as reasonably practicable after we file such material with, or furnish it to, the SEC, when 
such reports are available on the SEC’s website at www.sec.gov. We use our website, including our investor relations 
website at investor.docusign.com, as a means of disclosing material non-public information and for complying with our 
disclosure obligations under Regulation FD.

DocuSign, Inc.| 2021 Form 10-K | 14ITEM 1A. RISK FACTORS

Risk Factors Summary

Our business is subject to numerous risks and uncertainties, including those highlighted in the section titled “Risk 
Factors” immediately following this Risk Factors Summary. These summary risks provide an overview of many of the 
risks we are exposed to in the normal course of our business. As a result, the following summary risks do not contain all 
of the information that may be important to you, and you should read them together with the more detailed discussion of 
risks set forth following this section under the heading “Risk Factors,” and with the other information in this Annual 
Report on Form 10-K. Additional risks beyond those summary risks discussed below, in “Risk Factors” or elsewhere in 
this Annual Report on Form 10-K, could have an adverse effect on our business, results of operations, financial 
condition or prospects, and could cause the trading price of our common stock to decline. Our business, results of 
operations, financial condition or prospects could also be harmed by risks and uncertainties not currently known to us or 
that we currently do not believe are material. Consistent with the foregoing, we are exposed to a variety of risks, 
including the following significant risks:

• We cannot predict the full impact of the COVID-19 pandemic on our business, results of operations and financial 

condition.

• We have a history of operating losses and may not achieve or sustain profitability in the future.

• We derive a majority of our revenue from our e-signature solutions, and slower or declining adoption of our of e-

signature solutions, without a corresponding increase in the use of our other product and solutions, could cause our 
operating results to suffer.

•

•

The market for our products and solutions is relatively new and evolving. If the market does not develop further, 
develops more slowly, or in a way that we do not expect, our business will be adversely affected.

If we are unable to attract new customers and retain and expand sales to existing customers, our revenue growth 
will be adversely affected.

• We depend on co-location data centers and third-party cloud providers, as well as our own technical operations 

infrastructure to provide our products and solutions to our customers in a timely manner. Interruptions or delays in 
performance of our products and solutions could result in customer dissatisfaction, damage to our reputation, loss 
of customers, limited growth and reduction in revenue.

• Our systems and security measures have been, and may in the future be, compromised or subject to data 

breaches, cyberattacks or other malicious activity. Consequently, our products and solutions may be perceived as 
not being secure. This may result in customers reducing or stopping their use of our products or solutions, our 
reputation being harmed, our incurring significant liabilities and adverse effects on our operating results and growth 
prospects.

• Our recent rapid growth may not be indicative of our future growth, and, if we continue to grow rapidly, we may not 

be able to manage our growth effectively.

•

•

•

Because we recognize revenue from subscriptions over the term of the relevant contract, downturns or upturns in 
sales contracts are not immediately reflected in full in our operating results.

The market in which we participate is highly competitive, which may negatively affect our ability to add new 
customers, retain existing customers and grow our business.

If our products and solutions fail to perform properly and if we fail to develop enhancements to resolve any defect or 
other problems, we could lose customers or become subject to service performance or warranty claims and our 
market share could decline.

• We have incurred substantial indebtedness that may decrease our business flexibility, access to capital and/or 

increase our borrowing costs, and we may still incur substantially more debt, which may adversely affect our 
operations and financial results.

• We are subject to laws and regulations affecting our business, including those related to e-signature, marketing, 

advertising, privacy, data protection and information security. Our actual or perceived failure to comply with laws or 
regulations could harm our business. Complying with laws and regulations, in particular those related to privacy and 
data protection, could also result in additional costs and liabilities to us or inhibit sales of our software.

DocuSign, Inc.| 2021 Form 10-K | 15Risk Factors

Our business involves significant risks, some of which are described below. You should carefully consider the following 
risks, together with all of the other information in this Annual Report on Form 10-K, including in the preceding Risk 
Factors Summary, and our consolidated financial statements and the related notes included elsewhere in this Annual 
Report on Form 10-K. 

Risks Related to Our Business and Industry

We cannot predict the full impact of the COVID-19 pandemic on our business, results of operations and 
financial condition.

The full impact of the continuing COVID-19 pandemic and related public health measures on our business will depend 
largely on future developments, including the duration and severity of the COVID-19 pandemic, which are highly 
uncertain and cannot be accurately predicted. The full effects of the COVID-19 pandemic cannot be predicted as a 
result of uncertainties including the extent and rate of the ongoing spread of the virus, the deployment of vaccines, 
national, local and state governmental responses to the crisis including restrictions on travel and business activities, and 
the potential for additional peaks in infection rates in 2021.

The COVID-19 pandemic has created and is likely to continue to create significant uncertainty in global financial 
markets. To date, due to the widespread shift by businesses to remote, web-enabled operations and digital agreements, 
we have experienced a substantial increase in overall demand for our products, particularly DocuSign e-signature. 
Although this has resulted in a significant increase in customer spending across almost all industries and regions we 
serve, the growth we have experienced may not continue in future periods. In addition, we have experienced slower 
growth or declining spending in certain industries most impacted by the pandemic, such as travel and hospitality. As the 
pandemic continues, we may experience volatility in customer demand; increased customer churn; increases in late 
payment or non-payment by customers; delayed purchasing decisions; and increased pressure on pricing, discounts 
and payment terms, any of which could materially harm our business, results of operations and overall financial 
performance.

We have undertaken measures to mitigate the effect of the COVID-19 pandemic on our business and to protect our 
employees, partners and customers, including by imposing travel restrictions for our employees, providing almost all 
employees the opportunity to work remotely until at least October 4, 2021, limiting capacity at any of our offices which 
have reopened or may reopen during the pandemic’s duration, and shifting customer, partner and investor events to 
virtual-only formats. However, there can be no assurance that these measures will be effective, or that we can adopt 
them without adversely affecting our business operations. For example, our management team has been focusing 
additional time on planning for and mitigating the risks of the COVID-19 pandemic, which may reduce the amount of 
time available for other initiatives. As our offices reopen, planning and risk management for these reopenings will 
require further additional time from management and other employees. Changes in our operations with respect to 
COVID-19 or employee illnesses resulting from the COVID-19 pandemic may result in inefficiencies or delays that 
cannot be fully mitigated through succession planning, employees working remotely or teleconferencing technologies. 
These changes may also lead to inefficiencies of our employees, operational and cybersecurity risks and other 
circumstances which could have an adverse impact to our results of operations.

Finally, to the extent that the COVID-19 pandemic harms our business and results of operations, many of the other risks 
described in this “Risk Factors” section will be exacerbated.

We have a history of operating losses and may not achieve or sustain profitability in the future.

We began operations in 2003 and have experienced net losses since inception. We generated a net loss of $243.3 
million, $208.4 million and $426.5 million in the years ended January 31, 2021, 2020 and 2019. As of January 31, 2021, 
we had an accumulated deficit of $1.4 billion. We will need to generate and sustain increased revenue levels in future 
periods to become profitable and, even if we do, we may not be able to maintain or increase our level of profitability. We 
intend to continue to incur significant expenses to support growth, further develop and enhance our products and 
solutions, expand our infrastructure and technology, increase our sales headcount and marketing activities, grow our 
international operations and customer base. Our efforts to grow our business may be costlier than we expect, and we 
may not be able to increase our revenue enough to offset our increased operating expenses. We may incur significant 
losses in the future for a number of reasons, including the other risks described herein, and unforeseen expenses, 
difficulties, complications and delays and other unknown events. If we are unable to achieve and sustain profitability, the 
value of our business and common stock may significantly decrease. 

DocuSign, Inc.| 2021 Form 10-K | 16We expect fluctuations in our financial results, making it difficult to project future results, and if we fail to meet 
the expectations of securities analysts or investors, the price of our common stock could decline.

Our operating results have fluctuated in the past and are expected to fluctuate in the future due to a variety of factors, 
many of which are outside of our control. As a result, our past results may not be indicative of our future performance 
and comparing our operating results on a period-to-period basis may not be meaningful. In addition to the other risks 
described herein, factors that may affect our operating results include the following:

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fluctuations in demand for or pricing of our products and solutions, including due to the current COVID-19 
pandemic;

our ability to attract new customers;

our ability to renew our subscriptions with, and expand sales of our products and solutions to, our existing 
customers;

timing of revenue recognition; 

customer delays in purchasing decisions in anticipation of new products or product enhancements by us or our 
competitors;

changes in customers’ budgets and in the timing of their budget cycles and purchasing decisions, including cost-
cutting measures or other effects of the COVID-19 pandemic;

the timing and success of new product and service introductions by us or our competitors or any other change in 
the competitive dynamics of our industry, including consolidation or new entrants among competitors, customers, or 
strategic partners;

our ability to control costs, including our operating expenses;

our ability to continue operating remotely due to the COVID-19 pandemic;

potential accelerations of prepaid expenses and deferred costs;

the amount and timing of non-cash expenses, including stock-based compensation, goodwill impairments and other 
non-cash charges;

the amount and timing of costs associated with recruiting, training and integrating new employees;

issues relating to acquisitions and partnerships with third parties;

general economic, market, and industry conditions, including resulting from the COVID-19 pandemic;

the impact of new accounting pronouncements;

changes in laws and regulations that affect our business;

significant security breaches of, technical difficulties with, or interruptions to, the delivery and use of our products 
and solutions; and

awareness of our brand on a global basis.

If our operating results fall below the expectations of investors and securities analysts who follow our stock, the price of 
our common stock could decline substantially, and we could face costly lawsuits, including securities class action 
lawsuits.

We derive a majority of our revenue from our e-signature solutions, and slower or declining adoption of our e-
signature solutions, without a corresponding increase in the use of our other products and solutions, could 
cause our operating results to suffer.

Sales of subscriptions to our e-signature solutions account for substantially all of our subscription revenue and are the 
source of substantially all of our professional services revenue. Although we continue to add to our suite of products and 
solutions for automating the agreement process, we expect that we will be substantially dependent on our e-signature 
solutions to generate revenue for the foreseeable future. As a result, our operating results could suffer due to:

•

any decline in demand for our e-signature solutions;

• macro- and micro-economic effects of the COVID-19 pandemic;

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•

•

the failure of our e-signature solutions to maintain market acceptance;

the market for electronic signatures failing to grow, or growing more slowly than we expect;

new products and technologies that replace or represent an improvement over, our e-signature solutions;

DocuSign, Inc.| 2021 Form 10-K | 17•

•

•

•

new technological innovations or standards that our e-signature solutions do not address;

changes in regulations;

sensitivity to our current or future pricing; and

our inability to release enhanced versions of our e-signature solutions on a timely basis.

If we experience a material decline in sales of subscriptions to our e-signature solutions, without a corresponding 
increase in subscriptions to our other products and solutions, our revenue and operating results would be harmed.

The market for our products and solutions is relatively new and evolving. If the market does not develop 
further, develops more slowly, or in a way that we do not expect, our business will be adversely affected.

The market for our products and solutions—including our e-signature solution, which is the core part of our broader 
DocuSign Agreement Cloud platform for automating the agreement process—is relatively new and evolving, which 
makes our business and future prospects difficult to evaluate. We have customers in a wide variety of industries, 
including real estate, financial services, insurance, manufacturing, and healthcare and life sciences. It is difficult to 
predict customer demand for our products and solutions, customer retention and expansion rates, the size and growth 
rate of the market for agreement automation, the entry of competitive products or the success of existing competitive 
products. We expect that we will continue to need intensive sales efforts to educate prospective customers, particularly 
enterprise and commercial customers, about the uses and benefits of our products and solutions, and such sales efforts 
could be hindered by the current COVID-19 pandemic. The size and growth of our addressable market depends on a 
number of factors, including our customers’ desire to differentiate themselves through e-signature solutions and other 
products and solutions that automate the agreement process, as well as changes in the competitive landscape, 
technological changes, budgetary constraints of our customers, changes in business practices, changes in regulations 
and changes in economic conditions. If customers do not accept the value proposition of our offerings, then a viable 
market for products and solutions may not develop further, or it may develop more slowly than we expect, either of 
which would adversely affect our business and operating results.

If we are unable to attract new customers and retain and expand sales to existing customers, our revenue 
growth will be adversely affected.

To increase our revenue, we must continue to grow our customer base. As our market matures, product and service 
offerings evolve, and competitors introduce lower cost and/or differentiated products or solutions that are perceived to 
compete with our products and solutions, our ability to attract new customers could be impaired. This may be especially 
challenging where organizations have already invested significantly in an existing solution. If our pricing is not 
competitive or we cannot attract new customers and subsequently maintain and expand those customer relationships, 
our business and operating results may be harmed.

Our ability to increase our revenue also depends on our ability to expand the sales of our products and solutions to, and 
renew subscriptions with, existing customers and their organizations. Our existing customers, especially our enterprise 
customers, must increase their use of our products and solutions by purchasing new products, additional subscriptions 
and our enhanced products and solutions. If our efforts to expand sales to our existing customers are not successful, 
our business, operating results and financial condition may suffer.

Moreover, a majority of our subscription contracts are for one year. Our customers have no obligation to renew their 
subscriptions and we cannot guarantee that our customers will renew their subscriptions with us for a similar or greater 
contract period or on the same or more favorable terms. Our renewal and expansion rates may decline or fluctuate as a 
result of a number of factors, including customer spending levels, customer dissatisfaction, decreases in the number of 
users at our customers, changes in the type and size of our customers, pricing, competitive conditions, customer 
attrition and general economic conditions, including as a result of the current COVID-19 pandemic. If our customers do 
not renew their subscriptions for our products and solutions or if they reduce their subscription amounts at the time of 
renewal, our revenue will decline, and our business will suffer. 

The market in which we participate is highly competitive, which may negatively affect our ability to add new 
customers, retain existing customers and grow our business.

Our products and solutions address a market that is evolving and highly competitive. The products and solutions in our 
products and solutions face competition from different companies depending on the product or solution. For example, 
our primary global e-signature competitor is currently Adobe Systems Incorporated. We also face competition from a 
select number of specialized vendors that focus on specific industries, geographies or use cases. In addition to 
competition in the e-signature market, our other products and solutions, such as DocuSign CLM, DocuSign Payments 
and DocuSign ID Verification separately face competition from companies in the contract lifecycle management, 
payment processing and identity verification software markets. As we attempt to sell access to our products and 

DocuSign, Inc.| 2021 Form 10-K | 18solutions to potential customers with existing products and solutions, we must convince them that our products and 
solutions are superior to the solutions that their organizations have used in the past.

Many of our competitors have longer operating histories than us, significantly greater financial, technical, marketing and 
other resources, stronger brand and customer recognition, larger intellectual property portfolios and broader global 
distribution. As a result, our competitors may be able to respond more quickly and effectively than we can to new or 
changing opportunities, technologies, standards or customer requirements. Further, we could lose customers if our 
competitors develop new competitive products and solutions, acquire competitive products, reduce prices, form 
strategic alliances with other companies, are acquired by third parties with greater resources or develop and market 
new technologies that render our existing or future products less competitive, unmarketable or obsolete. If we are 
unable to effectively compete, our business, operating results and financial condition would be harmed.

We depend on co-location data centers and third-party cloud providers, as well as our own technical 
operations infrastructure, to provide our products and solutions to our customers in a timely manner. 
Interruptions or delays in performance of our products and solutions could result in customer dissatisfaction, 
damage to our reputation, loss of customers, limited growth and reduction in revenue.

We currently serve our customers from third-party data center hosting facilities. Our customers need to be able to 
access our products at any time, without interruption or degradation of performance. In some cases, third-party cloud 
providers run their own platforms that we access, and we are, therefore, vulnerable to their service interruptions. As a 
result, we depend, in part, on our data center providers’ ability to protect these facilities against damage or interruption, 
including from natural disasters, power or telecommunications failures, criminal acts and similar events. In the event that 
our data center arrangements are terminated, or if there are any lapses of service or damage to a data center, we could 
experience lengthy interruptions in our service as well as delays and additional expenses in arranging new facilities and 
services. Even with current and planned disaster recovery arrangements, including the existence of secondary data 
centers that become active during certain lapses of service or damage at a primary data center, our business could be 
harmed.

In addition to third-party data centers and cloud providers, we also rely on our own technical operations infrastructure to 
support and serve our rapidly growing customer base. We must maintain sufficient excess capacity in our operations 
infrastructure to ensure that our products and solutions are accessible within an acceptable load time. Design and 
mechanical errors, spikes in usage volume and failure to follow system protocols and procedures could cause our 
systems to fail, resulting in interruptions in our products and solutions. Any interruptions or delays in our service, 
whether or not caused by our products, whether as a result of third-party error, our own error, natural disasters or 
security breaches, whether accidental or willful, could harm our relationships with customers and cause our revenue to 
decrease and/or our expenses to increase. Also, in the event of damage or interruption, our insurance policies may not 
adequately compensate us for any losses that we may incur. These factors in turn could further reduce our revenue, 
subject us to liability and cause us to issue credits or cause customers to fail to renew their subscriptions, any of which 
could adversely affect our business.

Our systems and security measures have been, and may in the future be, compromised or subject to data 
breaches, cyberattacks, or other malicious activity. Consequently, our products and solutions may be 
perceived as not being secure. This may result in customers reducing or stopping their use of our products or 
solutions, our reputation being harmed, our incurring significant liabilities and adverse effects on our operating 
results and growth prospects.

Our operations involve the storage and transmission of customer data, personal data and other sensitive information, 
and our corporate environment contains important company data and/or business records, employee data and data 
from partner, vendor or other relationships, as well as a wide variety of our own internal company, partner and employee 
information. Like other organizations providing valuable technology and services, we are subject to cyberattacks from 
malicious third parties using a wide variety of tactics, including credential stuffing and account takeover attacks, denial 
or degradation of service attacks, malicious code (e.g., viruses and worms) and many other techniques. While we have 
security measures in place designed to protect our production, development and other systems, maintain the integrity of 
customer, company, partner and employee information and prevent data loss, misappropriation and other security 
breaches and incidents, we have faced security incidents in the past. For example, in March 2017, a malicious third 
party used a phishing attack to gain access to a remote employee’s laptop and then accessed a list of email addresses 
which were uploaded to a third party website. In addition, in April 2020, a malicious third party used a brute force 
password attack to gain access to an isolated testing environment, and exfiltrated a portion of our source code. In both 
cases, upon detection we took immediate action to prevent any additional unauthorized access, put further security 
controls in place and worked with law enforcement agencies. These efforts may not completely eliminate potential risks 
from such incidents, however. While these attempts had no impact on our operations, products or services, there can be 
no assurance that there will be no impact from these or similar incidents in the future. Despite our prevention and 
response efforts, any security incident or breach, even if immaterial and properly addressed, could result in negative 
publicity, loss of customers, damage to our reputation and could impair our sales and harm our business. Moreover, due 

DocuSign, Inc.| 2021 Form 10-K | 19to the ongoing COVID-19 pandemic, there is an increased risk that we may experience cybersecurity related incidents 
as a result of our employees, service providers and third parties working remotely on less secure systems during office 
closures or when access to facilities may be limited, including due to government mandated shelter-in-place orders. 
Further, we may face additional security incidents in the future, resulting in unauthorized access to, loss of or 
unauthorized disclosure of sensitive and proprietary information of DocuSign or our customers, partners or employees, 
and such incidents may in the future result in regulatory enforcement actions, litigation (including a new private right of 
action under the California Consumer Privacy Act, as described in the risk factor below titled “We are subject to laws 
and regulations affecting our business, including those related to e-signature, marketing, advertising, privacy, data 
protection and information security. Our actual or perceived failure to comply with laws or regulations could harm our 
business. Complying with laws and regulations could also result in additional costs and liabilities to us or inhibit sales of 
our software.”), indemnity obligations and other possible liabilities, in addition to the potential harms described above.

Additionally, as we rely on third-party and public-cloud infrastructure, we depend in part on third-party security measures 
to protect against unauthorized access, cyberattacks and the mishandling of customer data. Our ability to monitor our 
third-party service providers’ data security is limited and any breach of our providers’ security measures may result in 
unauthorized access to, or misuse, loss or destruction of our and our customers’ data.

Cyberattacks and other malicious internet-based activity continue to increase, and cloud-based service providers have 
been and are expected to continue to be targeted. Further, advances in technology and the increasing sophistication of 
attackers have led to more frequent and effective cyberattacks, including advanced persistent threats by state-
sponsored actors, cyberattacks relying on complex social engineering or “phishing” tactics, ransomware attacks, and 
other methods that may lead to the loss, theft or misuse of personal, corporate or financial information, fraudulent 
payments and identity theft. Despite significant efforts to create security barriers to such threats, it is virtually impossible 
for us, our service providers, our partners and our customers to entirely mitigate these risks. In addition, as computer 
malware, viruses and computer hacking, fraudulent use attempts and phishing attacks have become more prevalent, we 
face increased risk from these activities to maintain the performance, reliability, security and availability of our products 
and technical infrastructure to the satisfaction of our customers. If our security measures, or the security measures of 
our service providers, partners or customers, are compromised, our reputation could be damaged, our ability to attract 
and retain customers could be adversely affected and our business may be harmed. In addition, a cybersecurity event 
could result in significant increases in costs, including costs for remediating the effects of such an event, lost revenues 
due to decrease in customer trust and network downtime, increases in insurance costs due to cybersecurity incidents 
and damages to our reputation because of any such incident.

Many U.S. and foreign laws and regulations require companies to provide notice of data security breaches and/or 
incidents involving certain types of personal data to individuals, the media, government authorities or other third parties. 
In addition, some of our customers contractually require notification of data security breaches. Security compromises 
experienced by our competitors, by our customers or by us may lead to public disclosures, which may lead to 
widespread negative publicity. Any security compromise in our industry, whether actual or perceived, could harm our 
reputation, erode customer confidence in the effectiveness of our security measures, negatively affect our ability to 
attract new customers, cause existing customers to elect not to renew their subscriptions or subject us to third-party 
lawsuits, regulatory fines or other action or liability, which could adversely affect our business and operating results.

There can be no assurance that any limitations of liability provisions in our contracts would be enforceable or adequate 
or would otherwise protect us from any such liabilities or damages with respect to any particular claim. We also cannot 
be sure that our existing general liability insurance coverage and coverage for errors or omissions will continue to be 
available on acceptable terms or will be available in sufficient amounts to cover one or more large claims, or that 
insurers will not deny coverage as to any future claim. One or more large, successful claims against us in excess of our 
available insurance coverage, or changes in our insurance policies, including premium increases or large deductible or 
co-insurance requirements, could have an adverse effect on our business, operating results and financial condition.

If our products and solutions do not evolve to meet the needs of our customers or fail to achieve sufficient 
market acceptance, our financial results and competitive position will suffer.

We spend substantial amounts of time and money to research, develop and enhance our existing products, add new 
offerings, incorporate additional functionality, and solve new use cases to meet our customers’ rapidly evolving 
demands. Maintaining adequate research and development resources, such as the appropriate personnel and 
development technology, to meet the demands of our customers and potential customers is essential to our business. If 
we are unable to develop products and solutions internally due to a lack of research and development resources, we 
may be forced to rely on acquisitions to expand into certain markets or technologies, which can be costly. When we 
develop or acquire new or enhanced products and solutions, we typically incur expenses and expend resources upfront 
to develop, market, promote and sell them. As a result, when we introduce new or enhanced products and solutions, 
they must achieve high levels of market acceptance to justify the amount of our investment in developing or acquiring 
them and bringing them to market. If the release of our new and enhanced products and solutions do not meet customer 
needs or if our customers do not accept them, our business, operating results and financial conditions would be 

DocuSign, Inc.| 2021 Form 10-K | 20harmed. The adverse effect on our financial results may be particularly acute because of the significant research, 
development, marketing, sales and other expenses we will have incurred.

New products and solutions or enhancements to our existing products and solutions could fail to attain sufficient market 
acceptance for many reasons, including:

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failure to predict market demand for particular features or functions, or to timely meet demand;

defects, errors or failures in our products and solutions;

negative publicity about their performance or effectiveness;

changes in applicable legal or regulatory requirements, or increased legal or regulatory scrutiny, adversely affecting 
our products and solutions;

delays in releasing our products and solutions to the market; and

introduction or anticipated introduction of competing products by our competitors.

Our sales cycle with enterprise and commercial customers can be long and unpredictable, and our sales efforts 
require considerable time and expense.

Our ability to increase our revenue and grow our business is partially dependent on the widespread acceptance of our 
products and solutions by large businesses and other commercial organizations. We often need to spend significant 
time and resources to better educate and familiarize these potential customers with the value proposition of our 
products and solutions. The length of our sales cycle for these customers from initial evaluation to payment for our 
offerings is generally three to nine months, but can vary substantially from customer to customer and from offering to 
offering. Customers frequently require considerable time to evaluate, test and qualify our offerings prior to entering into 
or expanding a subscription. This is particularly true of DocuSign CLM and our other advanced offerings, where longer 
evaluation, testing and qualification processes often result in longer sales cycles than for our e-signature solutions. The 
timing of our sales with our enterprise customers and related revenue recognition is difficult to predict because of the 
length and unpredictability of the sales cycle for these customers. During the sales cycle, we expend significant time 
and money on sales and marketing and contract negotiation activities, which may not result in a sale. 

Additional factors that may influence the length and variability of our sales cycle include:

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the effectiveness of our sales force;

the discretionary nature of purchasing and budget cycles and decisions;

the obstacles placed by customers’ procurement process;

economic conditions and other factors impacting customer budgets;

the customer’s integration complexity;

the customer’s familiarity with e-signature and agreement automation processes;

customer evaluation of competing products during the purchasing process; and

evolving customer demands.

Our recent rapid growth may not be indicative of our future growth, and, if we continue to grow rapidly, we may 
not be able to manage our growth effectively.

Our revenue grew from $974.0 million in the year ended January 31, 2020 to $1.5 billion in the fiscal year ended 
January 31, 2021. We expect that, in the future, as our revenue increases, our revenue growth rate will decline as the 
scale of our business increases. 

We also believe that the COVID-19 pandemic caused many businesses to accelerate the process of shifting to digital 
agreement processes, contributing to our significant revenue growth during the fiscal year ended January 31, 2021. 
While we believe that once businesses have shifted to digital agreement processes they will not return to manual ones, 
we have no way of knowing how much of this growth will be permanent as the COVID-19 pandemic lessens in severity 
and businesses return to a more normalized, in-person work environment, nor whether demand for our products will 
remain strong.

We believe that future growth of our revenue depends on a number of factors, including our ability to:
price our products and solutions effectively so that we are able to attract and retain customers;
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attract new customers, increase our existing customers’ use of our products and solutions and provide our 
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customers with excellent customer support;

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expand our DocuSign Agreement Cloud offerings for our customers;

DocuSign, Inc.| 2021 Form 10-K | 21•

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continue to introduce our products and solutions to new markets outside of the United States;

hire, maintain and train our employee base including our sales force, research & development teams, and key 
employees;

successfully identify and develop, acquire or invest in businesses, products or technologies that we believe could 
complement or expand our products and solutions; and

increase global awareness of our brand.

We may not successfully accomplish any of these objectives. We expect to continue to expend substantial financial and 
other resources on:
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sales and marketing, including a significant expansion of our sales organization, particularly in the United States;

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our technology infrastructure, including systems architecture, management tools, scalability, availability, 
performance and security, as well as disaster recovery measures;

product development;

acquisitions or strategic investments;

international expansion; and

general administration, including legal and accounting expenses.

In addition to growth in revenue, we have also experienced significant growth in the number of our customers and 
users, the number and complexity of the transactions we handle, and the amount of data that our infrastructure 
supports. Our growth has placed and may continue to place significant demands on our management and our 
operational and financial resources. 

Finally, our business is becoming more complex as we increase our product and solution offerings, add additional staff 
and acquire complementary companies, products and technologies. In connection with this increased complexity, we 
are working to improve our operational, financial and management controls as well as our reporting systems and 
procedures, which requires capital expenditures and management attention. Failure to effectively manage our growth 
could have an adverse effect on our business, operating results and financial condition. 

Because we recognize revenue from subscriptions over the term of the relevant contract, downturns or upturns 
in sales contracts are not immediately reflected in full in our operating results.

We recognize revenue over the term of each of our contracts, which are typically one year in length but may be up to 
three years or longer. As a result, much of our revenue is generated from the recognition of contract liabilities from 
contracts entered into during previous periods. Consequently, a shortfall in demand for our products and solutions and 
professional services or a decline in new or renewed contracts in any one quarter may not significantly reduce our 
revenue for that quarter but could negatively affect our revenue in future quarters. Our revenue recognition model also 
makes it difficult for us to rapidly increase our revenue through additional sales contracts in any period, as revenue from 
new customers is recognized over the applicable term of their contracts.

If we fail to forecast our revenue accurately, or if we fail to match our expenditures with corresponding 
revenue, our operating results could be adversely affected.

Because our recent growth has resulted in the rapid expansion of our business and product offerings, we do not have a 
long history upon which to base forecasts of future revenues and operating results. Accordingly, we may be unable to 
prepare accurate internal financial forecasts or replace anticipated revenue that we do not receive as a result of delays 
arising from these factors. If we do not address these risks successfully, our operating results could differ materially from 
our estimates and forecasts or the expectations of investors, causing our business to suffer and our stock price to 
decline.

If we have overestimated the size of our total addressable market, our future growth rate may be limited.

We have estimated the size of our total addressable market based on internally generated data and assumptions, as 
well as data published by third parties, which we have not independently verified. While we believe our market size 
estimates are reasonable, such information is inherently imprecise and subject to a high degree of uncertainty. If our 
third-party or internally generated data prove to be inaccurate or we make errors in our assumptions based on that data, 
our actual market may be more limited than our estimates. In addition, these inaccuracies or errors may cause us to 
misallocate capital and other critical business resources, which could harm our business. Even if our total addressable 
market meets our size estimates and experiences growth, we may not continue to grow our share of the market. 

DocuSign, Inc.| 2021 Form 10-K | 22We have in the past, and may in the future, engage in merger and acquisition activities, which could divert the 
attention of management, disrupt our business, dilute stockholder value and adversely affect our operating 
results and financial condition.

As part of our business strategy, we continually evaluate opportunities to acquire or invest in businesses, products or 
technologies that we believe could complement or expand our products and solutions, enhance our technical 
capabilities or otherwise offer growth opportunities. For example, in September 2018, we acquired SpringCM, a provider 
of cloud-based document generation and contract lifecycle management software, in May 2020, we acquired Seal 
Software Group Ltd., a provider of contract analytics software, and in July 2020 we acquired Liveoak Technologies, Inc., 
a provider of a secure agreement-collaboration and identity verification platform. In the future, we may be unable to 
identify suitable acquisition candidates and, even if we do, we may not be able to complete desired acquisitions on 
favorable terms, if at all. If we are unable to complete acquisitions, we may not be able to strengthen our competitive 
position or achieve our goals. Future acquisitions and investments may result in unforeseen operating difficulties and 
expenditures, including disrupting our ongoing operations, diverting management attention, increasing our expenses, 
and subjecting us to additional liabilities. An acquisition may also negatively affect our financial results because it may:

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require us to incur charges or assume substantial debt;

cause adverse tax consequences or unfavorable accounting treatment;

expose us to claims and disputes by third parties, including intellectual property claims and disputes;

not generate sufficient financial return to offset additional costs and expenses related to the acquisition; 

cause us to incur liabilities for activities of the acquired company before the acquisition;

cause us to record impairment charges associated with goodwill and other acquired intangible assets; and

cause other unforeseen operating difficulties and expenditures.

Moreover, to pay for an acquisition or investment, we would have to use cash, incur debt and/or issue equity securities, 
each of which may affect our financial condition or the value of our common stock and (in the case of equity financing) 
could result in dilution to our stockholders.

In addition, a failure to successfully integrate the operations, personnel or technologies of an acquired business could 
impact our ability to realize the full benefits of such an acquisition. Our limited experience acquiring companies 
increases these risks. If we are unable to achieve the anticipated strategic benefits of an acquisition or if the integration 
or the anticipated financial and strategic benefits, including any anticipated cost savings, revenue opportunities or 
operational synergies, of such an acquisition are not realized as rapidly as or to the extent anticipated by us, our 
business, operating results and financial condition could suffer.

Our sales to government entities and highly regulated organizations are subject to a number of challenges and 
risks.

We sell to U.S. federal, state and local, as well as foreign, government agencies and public sector customers, as well as 
to customers in highly regulated industries such as financial services, pharmaceuticals, insurance, healthcare and life 
sciences. Sales to such entities are subject to a number of challenges and risks. Selling to such entities can be highly 
competitive, expensive and time-consuming, often requiring significant upfront time and expense without any assurance 
that these efforts will generate a sale. These longer sale cycles make the timing of future revenue from these entities 
difficult to predict. Further, government certification requirements may change, restricting our ability to sell into the 
government sector until we have met those revised requirements. Government demand and payment for our offerings 
are affected by public sector budgetary cycles and funding authorizations, and funding reductions or delays, including 
as a result of the COVID-19 pandemic, may adversely affect public sector demand for our products and solutions.

In addition, both government agencies and entities in highly regulated industries may demand shorter subscription 
periods or other contract terms that differ from our standard arrangements, including terms that can lead those 
customers to obtain broader rights in our offerings than would be standard. Such agencies and entities may have 
statutory, contractual or other legal rights to terminate contracts with us or our partners due to a default or for other 
reasons, and any such termination may adversely affect our business, operating results and financial condition.

We may need to reduce or change our pricing model to remain competitive.

We price our subscriptions for e-signature solutions based on the number of users within an organization who use our 
products and solutions to send agreements digitally for signature or the number of Envelopes that such users are 
provisioned to send. We expect that we may need to change our pricing from time to time, including in connection with 
the launch of new or enhanced offerings for automating the agreement process. As new or existing competitors 

DocuSign, Inc.| 2021 Form 10-K | 23introduce new competitive products or reduce their prices, we may be unable to attract new customers or retain existing 
customers based on our historical pricing. We also must determine the appropriate price to enable us to compete 
effectively internationally. Moreover, mid- to large-size enterprises may demand substantial price discounts as part of 
the negotiation of sales contracts. As a result, we may be required or choose to reduce our prices or otherwise change 
our pricing model, which could adversely affect our business, operating results and financial condition.

Failure to effectively develop and expand our marketing and sales capabilities could harm our ability to 
increase our customer base and achieve broader market acceptance of our products and solutions.

Our ability to increase our customer base and achieve broader market acceptance of our products and solutions 
depends to a significant extent on our ability to expand our marketing and sales operations. We are continuously 
expanding our sales force and strategic partnerships, both domestically and internationally. We also dedicate significant 
resources to our sales and marketing efforts by investing in advertising campaigns on a variety of media platforms, 
including online and social media. The effectiveness of our online advertising has varied over time and may vary in the 
future due to competition for key search terms, changes in search engine use and changes in the search algorithms 
used by major search engines. If we cannot cost-effectively deploy our expanding sales force and use our marketing 
tools, or if we fail to promote our products and solutions efficiently and effectively, our ability to acquire new customers 
and our financial condition may suffer.

We may not be able to scale our business quickly enough to meet the growing needs of our customers and if 
we are not able to grow efficiently, our operating results could be harmed.

As use of our products and solutions grows and as customers use them for more types of transactions, we will need to 
devote additional resources to improving our application architecture, integrating with third-party systems and 
maintaining infrastructure performance. In addition, we will need to appropriately scale our internal business systems 
and our services organization, including customer support and professional services, to serve our growing customer 
base.

Any failure of or delay in these efforts could cause impaired system performance and reduced customer satisfaction. 
These issues make our products and solutions less attractive to customers, resulting in decreased sales to new 
customers, lower renewal rates by existing customers, or the issuance of service credits or refunds, which could hurt 
our revenue growth and our reputation. Even if we are able to upgrade our systems and expand our staff, any such 
expansion will be expensive and complex, requiring management time and attention. We could also face inefficiencies 
or operational failures as a result of our efforts to scale our infrastructure. Moreover, there are inherent risks associated 
with upgrading, improving and expanding our systems infrastructure. We cannot be sure that the expansion and 
improvements to our systems infrastructure will be effectively implemented on a timely basis, if at all. These efforts may 
be costly and could adversely affect our financial results.

If our products and solutions fail to perform properly and if we fail to develop enhancements to resolve any 
defect or other problems, we could lose customers or become subject to service performance or warranty 
claims and our market share could decline.

Our operations are dependent upon our ability to prevent system interruptions and, as we continue to grow, we will need 
to devote additional resources to improving our infrastructure in order to maintain the performance of our products and 
solutions. The applications underlying our products and solutions are inherently complex and may contain material 
defects or errors, which may cause disruptions in availability or other performance problems. We have from time to time 
found defects in our products and solutions and may discover additional defects in the future that could result in data 
unavailability or unauthorized access or other harm to, or loss or corruption of, our customers’ data. While we implement 
bug fixes and upgrades as part of our regularly scheduled system maintenance, we may not be able to detect and 
correct defects or errors before implementing our products and solutions. Consequently, we or our customers may 
discover defects or errors after our products and solutions have been employed. If we fail to perform timely maintenance 
or if customers are otherwise dissatisfied with the frequency and/or duration of our maintenance services and related 
system outages, our existing customers could elect not to renew their subscriptions, delay or withhold payment to us, or 
cause us to issue credits, make refunds or pay penalties, potential customers may not adopt our products and solutions 
and our brand and reputation could be harmed. In addition, the occurrence of any material defects, errors, disruptions in 
service or other performance problems with our software could result in warranty or other legal claims against us and 
diversion of our resources. The costs incurred in addressing and correcting any material defects or errors in our 
software and expanding our infrastructure and architecture in order to accommodate increased demand for our products 
and solutions may be substantial and could adversely affect our operating results.

If we fail to offer high-quality support, our business and reputation could suffer.

Many of our customers rely on our customer support and professional services personnel to deploy and use our 
products and solutions successfully. High-quality support is important for the renewal and expansion of our agreements 

DocuSign, Inc.| 2021 Form 10-K | 24with existing customers. The importance of high-quality support will increase as we expand our business and pursue 
new customers. If we do not help our customers quickly resolve issues and provide effective ongoing support, our ability 
to sell our products and solutions to existing and new customers could suffer and our reputation with existing or 
potential customers could be harmed.

If we are unable to maintain successful relationships with our partners, our business, operating results and 
financial condition could be harmed.

In addition to our direct sales force and our website, we use strategic partners, such as global system integrators, value-
added resellers and independent software vendors, to sell our subscription offerings and solutions. Our agreements with 
our partners are generally nonexclusive, meaning our partners may offer their customers products and services of 
several different companies, including products and services that compete with ours, or may themselves be or become 
competitors. If our partners do not effectively market and sell our subscription offerings and solutions, choose to use 
greater efforts to market and sell their own products and services or those of our competitors, or fail to meet the needs 
of our customers, our ability to grow our business and sell our subscription offerings and solutions may be harmed. Our 
partners may cease marketing our subscription offerings or solutions with limited or no notice and with little or no 
penalty. In addition, acquisitions of our partners by our competitors could result in a decrease in the number of our 
current and potential customers, as our partners may no longer facilitate the adoption of our products and solutions by 
potential customers. The loss of a substantial number of our partners, our possible inability to replace them, or the 
failure to recruit additional partners could harm our growth objectives and operating results. Even if we are successful in 
maintaining and recruiting new partners, we cannot assure you that these relationships will result in increased customer 
usage of our products and solutions or increased revenue. Additionally, as the scale of our partnership efforts increases 
with our growth, the successful implementation of these relationships may become more time-consuming, difficult and 
costly to realize, which could negatively impact our business performance or our brand reputation.

Failure to establish and maintain relationships with partners that can provide complementary technology 
offerings and software integrations could limit our ability to grow our business. 

Our products and solutions seamlessly integrate with hundreds of other software applications, including Salesforce, 
Google and Microsoft. Our growth strategy includes expanding the use of our products and solutions through 
complementary technology offerings and software integrations, such as third-party APIs. While we have established 
partnerships with providers of complementary offerings and software integrations, we cannot guarantee that we will be 
successful in continuing to maintain and scale these partnerships or establishing partnerships with additional providers 
as we grow. In the future, third-party providers of complementary technology offerings and software integrations may 
decline to enter into, or may later terminate, relationships with us; change their features or platforms; restrict our access 
to their applications and platforms; alter the terms governing use of and access to their applications and APIs; or 
implement other changes that could functionally limit or terminate our ability to use these third-party technology offerings 
and software integrations with our platform, any of which could negatively impact our offerings and harm our business. 
Further, these third-party providers may experience operational difficulties due to the current COVID-19 pandemic, 
which could limit or alter our ability to use these third-party technology offerings, which in turn could have an adverse 
impact on our results of operations.

Unfavorable conditions in our industry or the global economy or reductions in information technology 
spending could limit our ability to grow our business and negatively affect our operating results.

Our operating results may vary based on the impact of changes in our industry or the global economy on us and our 
existing and prospective customers. The revenue growth and potential profitability of our business depend on demand 
for our products and solutions. Current or future economic uncertainties or downturns could adversely affect our 
business and operating results. Negative conditions in the general economy both in the United States and abroad, 
including conditions resulting from changes in gross domestic product growth, financial and credit market fluctuations, 
political turmoil, natural catastrophes, warfare and terrorist attacks on the United States, Europe, the Asia Pacific region 
or elsewhere, could cause a decrease in business investments, including spending on information technology, and 
negatively affect the growth of our business. In addition, the COVID-19 pandemic has created significant additional 
uncertainty in the global economy. If the COVID-19 pandemic worsens, or continues for longer than expected, 
especially in regions in which we have material operations or sales, such as the United States, Canada, the United 
Kingdom, France, Germany, Ireland, Israel, Australia, Singapore, Japan, Brazil, Egypt or Sweden, our business 
activities originating from affected areas, including sales-related activities, could be adversely affected. Disruptive 
activities could include business closures in impacted areas and restrictions in our employees’ and other service 
providers’ ability to travel. To the extent our products and solutions are perceived by customers and potential customers 
as costly, or too difficult to deploy or migrate to, our revenue may be disproportionately affected by delays or reductions 
in general information technology spending. Also, competitors, many of whom are larger and more established than we 
are, may respond to market conditions by lowering prices and attempting to lure away our customers. In addition, the 
increased pace of consolidation in certain industries may result in reduced overall spending on our products and 
solutions. We cannot predict the timing, strength or duration of any economic slowdown, instability or recovery, generally 

DocuSign, Inc.| 2021 Form 10-K | 25or within any particular industry. If the economic conditions of the general economy or markets in which we operate 
worsen from present levels, our business, operating results and financial condition could be adversely affected.

We may require additional capital to support business growth and objectives, and this capital might not be 
available to us on reasonable terms, if at all, and may result in stockholder dilution.

We fund our operations through payments by our customers for use of our product offerings and related services. In 
addition, as of January 31, 2021, we had issued and outstanding $115.0 million aggregate principal amount of 0.5% 
Convertible Senior Notes due 2023 (the “2023 Notes”), $690.0 million aggregate principal amount of 0.0% Convertible 
Senior Notes due 2024 (the “2024 Notes,” and together with the 2023 Notes, the “Notes”) and available borrowing 
capacity of $500.0 million under our credit facility. We cannot be certain when or if our operations will generate sufficient 
cash to fund our ongoing operations or the growth of our business. 

We intend to continue to make investments to support our business and, in the future, we may require additional funds. 
Additional financing may not be available on favorable terms, if at all. In addition, in the event that we incur additional 
debt, including under the credit facility, the debt holders would have rights senior to holders of common stock to make 
claims on our assets. Additionally, the credit facility restricts our ability to pay dividends on common stock and the terms 
of any future debt could restrict our operations. Further, if we issue additional equity securities, stockholders will 
experience dilution, and the new equity securities could have rights senior to those of our common stock. If adequate 
funds are not available on acceptable terms when we require it, we may be unable to invest in future growth 
opportunities, which could harm our business, operating results and financial condition.

We have incurred substantial indebtedness that may decrease our business flexibility, access to capital and/or 
increase our borrowing costs, and we may still incur substantially more debt, which may adversely affect our 
operations and financial results.

As of January 31, 2021, we had $115.0 million principal amount of indebtedness outstanding under our 2023 Notes, 
$690.0 million principal amount of indebtedness outstanding under our 2024 Notes and available borrowing capacity of 
$500.0 million under our credit facility. Our indebtedness may:

•

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•

•

•

limit our ability to borrow additional funds for working capital, capital expenditures, acquisitions or other general 
business purposes;

limit our ability to use our cash flow or obtain additional financing for future working capital, capital expenditures, 
acquisitions or other general business purposes;

require us to use a substantial portion of our cash flow from operations to make debt service payments;

limit our flexibility to plan for, or react to, changes in our business and industry;

place us at a competitive disadvantage compared to our less leveraged competitors; and

increase our vulnerability to the impact of adverse economic and industry conditions, including as a result of the 
COVID-19 pandemic.

If we fail to maintain our brand, our ability to expand our customer base will be impaired and our financial 
condition may suffer.

We believe that maintaining the DocuSign brand is important to supporting continued acceptance of our existing and 
future solutions, attracting new customers to our products and solutions and retaining existing customers. We also 
believe that the importance of our brand will increase as competition in our market increases. Successfully maintaining 
our brand will depend largely on the effectiveness of our marketing efforts and our ability to provide reliable and useful 
solutions to meet the needs of our customers at competitive prices, to maintain our customers’ trust, to continue to 
develop new functionality and solutions and to successfully differentiate our products and solutions from our 
competitors’. Additionally, the performance of our partners may affect our brand and reputation if customers do not have 
a positive experience with our partners’ services. Brand promotion activities may not generate customer awareness or 
yield increased revenue, and even if they do, any increased revenue may not offset the expenses we incurred in 
building our brand. If we fail to successfully promote and maintain our brand, we may fail to attract enough new 
customers or retain our existing customers to the extent necessary to realize a sufficient return on our brand-building 
efforts, and our business could suffer.

DocuSign, Inc.| 2021 Form 10-K | 26We could incur substantial costs in protecting or defending our proprietary rights, and any failure to 
adequately protect our rights could impair our competitive position and we may lose valuable assets, 
experience reduced revenue and incur costly litigation to protect our rights.

Our success is dependent, in part, upon protecting our proprietary technology. We rely on a combination of patents, 
copyrights, trademarks, service marks, trade secret laws and contractual provisions in an effort to establish and protect 
our proprietary rights. However, the steps we take to protect our intellectual property may be inadequate. While we have 
been issued patents in the United States and other countries and have additional patent applications pending, we may 
be unable to obtain patent protection for the technology covered in our patent applications. In addition, any patents 
issued in the future may not provide us with competitive advantages or may be successfully challenged by third parties. 
Any of our patents, trademarks or other intellectual property rights may be challenged or circumvented by others or 
invalidated through administrative process or litigation. There can be no guarantee that others will not independently 
develop similar products, duplicate any of our products or design around our patents. Furthermore, legal standards 
relating to the validity, enforceability and scope of protection of intellectual property rights are uncertain. Despite our 
precautions, it may be possible for unauthorized third parties to copy our products and use information that we regard 
as proprietary to create products and solutions that compete with ours. Some license provisions protecting against 
unauthorized use, copying, transfer and disclosure of our products may be unenforceable under the laws of jurisdictions 
outside the United States. To the extent we expand our international activities, our exposure to unauthorized copying 
and use of our products and proprietary information may increase.

We enter into confidentiality and invention assignment agreements with our employees and consultants and enter into 
confidentiality agreements with the parties with whom we have strategic relationships and business alliances. No 
assurance can be given that these agreements will be effective in controlling access to and distribution of our products 
and proprietary information. Further, these agreements do not prevent our competitors or partners from independently 
developing technologies that are substantially equivalent or superior to our products and solutions.

In order to protect our intellectual property rights, we may be required to spend significant resources to monitor and 
protect and enforce these rights, including through litigation. Litigation brought to protect and enforce our intellectual 
property rights could be costly, time consuming and distracting to management and could result in the impairment or 
loss of portions of our intellectual property. Furthermore, our efforts to enforce our intellectual property rights may be 
met with defenses, counterclaims and countersuits attacking the validity and enforceability of our intellectual property 
rights. Our inability to protect our proprietary technology against unauthorized copying or use, as well as any costly 
litigation or diversion of our management’s attention and resources, could delay further sales or the implementation of 
our products and solutions, impair the functionality of our products and solutions, delay introductions of new solutions, 
result in our substituting inferior or more costly technologies into our products and solutions or injure our reputation. We 
will not be able to protect our intellectual property if we are unable to enforce our rights or if we do not detect 
unauthorized use of our intellectual property. Moreover, policing unauthorized use of our technologies, trade secrets and 
intellectual property may be difficult, expensive and time-consuming, particularly in foreign countries where the laws 
may not be as protective of intellectual property rights as those in the United States and where mechanisms for 
enforcement of intellectual property rights may be weak. If we fail to adequately protect our intellectual property and 
proprietary rights, our business, operating results and financial condition could be adversely affected.

We may be subject to legal proceedings and litigation for a variety of claims, including labor and employment 
issues, intellectual property disputes, securities law violations and other matters, which may be costly and may 
subject us to significant liability and increased costs of doing business. Our business may suffer if it is alleged 
or determined that our technology infringes the intellectual property rights of others or if the cost and time-
commitment of litigation diverts resources from our other business activities.

From time to time, we may be involved as a party or an indemnitor in disputes or regulatory inquiries that arise in the 
ordinary course of business. These may include alleged claims, lawsuits and proceedings regarding labor and 
employment issues, commercial disagreements, securities law violations and other matters. In particular, companies in 
the software industry are often required to defend against litigation claims based on allegations of infringement or other 
violations of intellectual property rights. Our technologies may not be able to withstand any third-party claims or rights 
against their use. In addition, many of these companies have the capability to dedicate substantially greater resources 
to enforce their intellectual property rights and to defend claims that may be brought against them. Any litigation may 
also involve patent holding companies or other adverse patent owners that have no relevant product revenue and 
against which our patents may therefore provide little or no deterrence. If a third party is able to obtain an injunction 
preventing us from accessing such third-party intellectual property rights, or if we cannot license or develop technology 
for any infringing aspect of our business, we would be forced to limit or stop sales of our software or cease business 
activities covered by such intellectual property and may be unable to compete effectively. Any inability to license third-
party technology in the future would have an adverse effect on our business or operating results and would adversely 
affect our ability to compete. We also may be required to redesign our products, delay releases, enter into costly 
settlement or license agreements, pay costly damage awards or face a temporary or permanent injunction prohibiting us 
from marketing or selling our products and solutions. Requiring us to change one or more aspects of the way we deliver 

DocuSign, Inc.| 2021 Form 10-K | 27our products and solutions may harm our business. We may also be contractually obligated to indemnify our customers 
in the event of infringement of a third party’s intellectual property rights. Responding to such claims, including those 
currently pending, regardless of their merit, can be time consuming and costly to defend in litigation and damage our 
reputation and brand.

Regardless of the merits or ultimate outcome of any claims that have been or may be brought against us or that we may 
bring against others, lawsuits are time-consuming and expensive to resolve, divert management’s time and attention, 
and could harm our reputation. Although we carry general liability insurance, our insurance may not cover potential 
claims that arise or may not be adequate to indemnify us for all liability that may be imposed. We may also determine 
that the most cost-effective way to resolve a dispute is to enter into a settlement agreement. Litigation is inherently 
unpredictable and we cannot predict the timing, nature, controversy or outcome of lawsuits or assure you that the 
results of any of these actions will not have an adverse effect on our business, operating results or financial condition.

We use open source software in our products, which could subject us to litigation or other actions.

We use open source software in our products and solutions. From time to time, there have been claims challenging the 
ownership of open source software against companies that incorporate open source software into their products. As a 
result, we could be subject to lawsuits by parties claiming ownership of what we believe to be open source software. 
Litigation could be costly for us to defend, have a negative effect on our operating results and financial condition or 
require us to devote additional research and development resources to change our products. In addition, if we were to 
combine our proprietary software products with open source software in a certain manner, we could, under certain of the 
open source licenses, be required to release the source code of our proprietary software products. If we inappropriately 
use or incorporate open source software subject to certain types of open source licenses that challenge the proprietary 
nature of our software products, we may be required to re-engineer our products, discontinue the sale of our products 
and solutions or take other remedial actions.

Indemnity provisions in various agreements potentially expose us to substantial liability for intellectual 
property infringement, data protection and other losses.

Our agreements with some customers and other third parties include indemnification provisions under which we agree 
to indemnify them for losses suffered or incurred as a result of claims of intellectual property infringement, data 
protection, damages caused by us to property or persons, or other liabilities relating to or arising from our offerings, 
solutions or other contractual obligations. Some of these indemnity agreements provide for uncapped liability for which 
we would be responsible, and some indemnity provisions survive termination or expiration of the applicable agreement. 
Large indemnity payments could harm our business, operating and financial condition. Although we normally 
contractually limit our liability with respect to such obligations, we may still incur substantial liability related to them and 
we may be required to cease use of certain functions of our products and solutions as a result of any such claims. In 
addition, our customer agreements generally include a warranty that the proper use of DocuSign by a customer in 
accordance with the agreement and applicable law will be sufficient to meet the definition of an “electronic signature” as 
defined in the ESIGN Act and eIDAS. Any warranty or indemnification claim brought by our customers could result in 
damage to our reputation and harm our business and operating results.

We rely on the performance of highly skilled personnel, including our management and other key employees, 
and the loss of one or more of such personnel, or of a significant number of our team members, could harm 
our business.

Our success and future growth depend upon the continued services of our management team and other key 
employees. From time to time, there may be changes in our management team resulting from the hiring or departure of 
executives and key employees, which could disrupt our business. For example, on September 8, 2020, Cynthia Gaylor 
became our Chief Financial Officer and Michael Sheridan, our outgoing Chief Financial Officer, became President of 
International. Our senior management and key employees are employed on an at-will basis. We may terminate any 
employee’s employment at any time, with or without cause, and any employee may resign at any time, with or without 
cause. If we lose one or more of our senior management or other key employees and are unable to find adequate 
replacements, or if we fail to attract, retain and motivate members of our senior management team and key employees, 
our business could be harmed. 

We also are dependent on the continued service of our existing software engineers because of the complexity of our 
products and solutions. In particular, we compete with many other companies for software developers with high levels of 
experience and skilled sales and operations professionals. We also require skilled product development, marketing, 
sales, and operations professionals, and we may not be successful in attracting and retaining the professionals we 
need, particularly in our principal U.S. locations in the San Francisco Bay Area and Seattle. Competition for these 
employees in our industry (and especially in our principal U.S. locations) is intense, and many of the companies we 
compete with for experienced personnel have greater resources than we do. 

DocuSign, Inc.| 2021 Form 10-K | 28Our current operations are international in scope and we plan further geographic expansion, creating a variety 
of operational challenges.

A component of our growth strategy involves the further expansion of our operations and customer base internationally. 
In each of the years ended January 31, 2021, 2020 and 2019 total revenue generated from customers outside the U.S. 
was 20%, 18% and 17% of our total revenue, respectively. As of January 31, 2021, we have offices in 12 countries and 
approximately 29% of our full-time employees were located outside of the U.S. We are continuing to adapt to and 
develop strategies to address international markets but there is no guarantee that such efforts will have the desired 
effect. We expect that our international activities will continue to grow as we continue to pursue opportunities in existing 
and new international markets, which will require significant management attention and financial resources. 

Our current international operations and future initiatives involve a variety of risks, including:

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changes in a specific country’s or region’s political or economic conditions;

exposure to regional public health issues, such as the COVID-19 pandemic, and to travel restrictions and other 
measures undertaken by governments in response to such issues;

the need to adapt and localize our products for specific countries, including providing customer support in different 
languages;

greater difficulty collecting accounts receivable and longer payment cycles;

potential changes in trade relations arising from U.S. policy initiatives;

unexpected changes in laws and regulatory requirements, including but not limited to, taxes or trade laws;

• more stringent regulations relating to privacy and data security and the unauthorized use of, or access to, 

commercial and personal information, particularly in Europe;

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differing labor regulations, especially in Europe, where labor laws are generally more advantageous to employees 
as compared to the U.S., including deemed hourly wage and overtime regulations in these locations;

challenges inherent in efficiently managing an increased number of employees in multiple countries;

difficulties in managing a business in new markets with diverse cultures, languages, customs, legal systems, 
alternative dispute systems and regulatory systems;

increased travel, real estate, infrastructure and legal compliance costs associated with international operations;

currency exchange rate fluctuations;

limitations on our ability to reinvest earnings from operations in one country to fund the capital needs of our 
operations in other countries;

laws and business practices favoring local competitors or general preferences for local vendors;

limited or insufficient intellectual property protection or difficulties enforcing our intellectual property;

political instability or terrorist activities;

exposure to liabilities under anti-corruption and anti-money laundering laws, including the U.S. Foreign Corrupt 
Practices Act of 1977, as amended (“FCPA”), the U.S. domestic bribery statute contained in 18 U.S.C. § 201, the 
U.S. Travel Act, the U.K. Bribery Act, and similar laws and regulations in other jurisdictions; and

adverse tax burdens and foreign exchange controls that could make it difficult to repatriate earnings and cash.

Our limited experience in operating our business internationally increases the risk that any potential future expansion 
efforts that we undertake may not be successful. If we invest substantial time and resources to further expand our 
international operations and are unable to do so successfully and in a timely manner, our business and operating results 
will suffer.

Our credit facility provides our lenders with a first-priority lien against substantially all of our assets, and 
contains financial covenants and other restrictions on our actions, which could limit our operational flexibility 
and otherwise adversely affect our financial condition.

Our credit facility restricts our ability to, among other things:

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use our accounts receivable, inventory, trademarks and most of our other assets as security in other borrowings or 
transactions, unless the value of the assets subject thereto does not exceed a certain threshold;

incur additional indebtedness;

DocuSign, Inc.| 2021 Form 10-K | 29•

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incur liens upon our property;

dispose of certain assets;

declare dividends or make certain distributions; and

undergo a merger or consolidation or other transactions.

Our credit facility also requires that our Consolidated Leverage Ratio (as defined in the credit facility) not exceed 
specified levels, or that our Consolidated Interest Coverage Ratio (as defined in the credit facility) be less than specified 
levels. Our ability to comply with this and other covenants is dependent upon several factors, some of which are beyond 
our control. 

Our failure to comply with the covenants or payment requirements, or the occurrence of other events specified in our 
credit facility, could result in an event of default under the credit facility, which would give our lenders the right to 
terminate their commitments to provide additional loans under the credit facility and to declare all borrowings 
outstanding, together with accrued and unpaid interest and fees, to be immediately due and payable. In addition, we 
have granted our lenders first-priority liens against all of our assets as collateral. Failure to comply with the covenants or 
other restrictions in the credit facility could result in a default. If the debt under our credit facility was to be accelerated, 
we may not have sufficient cash on hand or be able to sell sufficient collateral to repay it, which would have an 
immediate adverse effect on our business and operating results.

Risks Related to Governmental Regulation including Taxation

The requirements of being a public company, including developing and maintaining proper and effective 
disclosure controls and procedures and internal control over financial reporting, may strain our resources and 
divert management’s attention away from other business concerns. 

As a public company, we are subject to the reporting requirements of the Securities Exchange Act of 1934, the 
Sarbanes-Oxley Act, the Dodd-Frank Wall Street Reform and Consumer Protection Act, the listing requirements of 
Nasdaq and other applicable securities rules and regulations that impose various requirements on public companies. 
Our management and other personnel devote a substantial amount of time to compliance with these requirements and 
such compliance has increased, and will continue to increase, our legal, accounting and financial costs. 

The Sarbanes-Oxley Act requires, among other things, that we maintain effective disclosure controls and procedures 
and internal control over financial reporting. In order to maintain and improve the effectiveness of such controls, we 
have expended, and anticipate that we will continue to expend, significant resources. For example, since our IPO, we 
have hired additional accounting and financial staff with appropriate public company experience and technical 
accounting knowledge to assist in our compliance efforts.

We have incurred and expect to continue to incur significant expenses and devote substantial management effort 
toward compliance with the auditor attestation requirements of Section 404 of the Sarbanes-Oxley Act. To assist us in 
complying with these requirements we may need to hire more employees in the future, or engage outside consultants, 
which will increase our operating expenses.

Despite significant investment, our current controls and any new controls that we develop may become inadequate 
because of changes in business conditions. For example, because we have acquired companies in the past and may 
continue to do so in the future, we need to effectively expend resources to integrate the controls of these acquired 
entities with ours. Further, weaknesses in our disclosure controls and internal control over financial reporting may be 
discovered in the future. Any failure to implement and maintain effective internal control over financial reporting could 
adversely affect the results of periodic management evaluations and annual independent registered public accounting 
firm attestation reports regarding the effectiveness of our internal control over financial reporting that are required to be 
included in the periodic reports that we file with the SEC. If our management team or independent registered public 
accounting firm were to furnish an adverse report, or if it is determined that we have a material weakness or significant 
deficiency in our internal control over financial reporting, investors could lose confidence in the accuracy and 
completeness of our financial reports, the market price of our common stock could decline, and we could be subject to 
sanctions or investigations by Nasdaq, the SEC or other regulatory authorities or shareholder litigation.

In addition, as a result of the COVID-19 pandemic, most of our employees — including those critical to maintaining an 
effective system of disclosure controls and internal control over financial reporting — are working, and are expected to 
continue to work for the near term, in a remote environment and not in the office environment from which they have 
historically performed their duties. We have limited experience maintaining effective control systems with our employees 
working in remote environments, and risks that we have not contemplated may arise and result in our failure to maintain 
effective disclosure controls or internal control over financial reporting.

DocuSign, Inc.| 2021 Form 10-K | 30We are subject to laws and regulations affecting our business, including those related to e-signature, 
marketing, advertising, privacy, data protection and information security. Our actual or perceived failure to 
comply with laws or regulations could harm our business. Complying with laws and regulations, in particular 
those related to privacy and data protection, could also result in additional costs and liabilities to us or inhibit 
sales of our software.

We receive, store and process personal information and other data from and about customers, our employees, partners 
and service providers. In addition, customers use our products and solutions to obtain and store personal information, 
health information (including protected health information) and personal financial information. Our handling of data is 
thus subject to a variety of laws and regulations, including regulation by various government agencies, such as the U.S. 
Federal Trade Commission (the “FTC”), the U.S. Department of Health and Human Services Office for Civil Rights (the 
“OCR”), and various state, local and foreign agencies and other authorities. Our data handling also is subject to 
contractual obligations and industry standards.

The U.S. federal government and various state and foreign governments have adopted or proposed limitations on the 
collection, distribution, use and storage of data relating to individuals and businesses, including the use of contact 
information and other data for marketing, advertising and other communications with individuals and businesses. In the 
United States, various laws, regulations and agency rules and opinions apply to the collection, processing, disclosure 
and security of certain types of data, including:

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The Electronic Signatures in Global and National Commerce Act (“ESIGN Act”) in the United States, eIDAS in the 
EU and similar U.S. state laws, particularly the Uniform Electronic Transactions Act (the “UETA”), which authorize 
the creation of legally binding and enforceable agreements utilizing electronic signatures and records. We are 
particularly reliant on the UETA and the ESIGN Act, which together have solidified the legal landscape in the U.S. 
for use of electronic signatures and records by providing that electronic signatures and records carry the same 
weight and have the same legal effect as paper documents and wet ink signatures.

The EU General Data Protection Regulation (the “GDPR”) imposes requirements related to processing the personal 
data of EU citizens and residents. EU data protection authorities have the power to impose administrative fines for 
repeated violations of the GDPR of up to a maximum of €20 million or 4% of a company’s annual global revenue for 
the preceding financial year, whichever is higher. Violations of the GDPR may also lead to damages claims by data 
controllers and data subjects. Such penalties are in addition to any civil litigation claims. The GDPR imposes 
compliance burdens on us, including by mandating documentation requirements and granting certain privacy rights 
to individuals to control how we collect, use, disclose, retain and process information about them. Additionally, the 
United Kingdom (“U.K.”) implemented the Data Protection Act that is substantially similar to the GDPR and contains 
provisions, including U.K.-specific exceptions, for how GDPR is applied in the U.K. The U.K.'s departure in January 
2020 from the EU (commonly referred to as Brexit) has created uncertainty with regard to the requirements for data 
transfers between the U.K. and the EU and other jurisdictions, and  it is still unclear how the EU and U.K. will 
reconcile data transfers from the European Economic Area to the U.K. following “Brexit.” The GDPR also imposes 
strict rules on the transfer of personal data out of the EU to the U.S. These obligations may be interpreted and 
applied in a manner that is inconsistent from one jurisdiction to another and may conflict with other requirements or 
our practices. In addition, these rules are consistently under scrutiny.

• On July 16, 2020, the Court of Justice of the EU (the “Court of Justice”) invalidated the European Union-United 

States (“EU-U.S.”) Privacy Shield on the grounds that the EU-US Privacy Shield failed to offer adequate protections 
to EU personal data transferred to the United States, a decision commonly known as “Schrems II”. We rely on 
approved Binding Corporate Rules as both a data processor and data controller as the basis for EU-U.S. cross-
border flows of personal data between DocuSign entities identified in DocuSign’s Binding Corporate Rules, in 
compliance with GDPR. While the Court of Justice upheld the use of binding corporate rules as a valid data transfer 
mechanism, it further stated that reliance on binding corporate rules alone may not necessarily be sufficient in all 
circumstances and that supplemental measures may also be required to ensure an adequate level of protection by 
the importing jurisdiction. As the EU data protection regulatory landscape continues to evolve following Schrems II, 
including harmonization of disparate guidance regarding supplemental measures amongst regional EU data 
protection authorities, we may need to implement additional or different supplemental measures to further enhance 
the security of data transferred out of the European Economic Area, which could increase our compliance costs, 
expose us to further regulatory scrutiny and liability, and adversely affect our business. Additional changes to data 
protection laws or regulations in the EU that limit or prevent transfers of personal data from the EU to the U.S. could 
cause us to incur penalties under GDPR and could increase the cost and complexity of operating our business.

•

The CCPA took effect on January 1, 2020 and became enforceable by the California Attorney General on July 1, 
2020, along with related regulations which came into force on August 14, 2020. Additionally, although not effective 
until January 1, 2023, the California Privacy Rights Act (the “CPRA”), which expands upon the CCPA, was passed 
in the November 3, 2020 election. The CCPA gives (and the CPRA will give) California residents expanded privacy 
rights, including the right to request correction, to access and deletion of their personal information, to opt out of 
certain personal information sharing, and to receive detailed information about how their personal information is 
processed. The CCPA and the CPRA provide for unlimited civil penalties for violations, as well as a private right of 

DocuSign, Inc.| 2021 Form 10-K | 31action for data breaches that is expected to increase data breach litigation. The CCPA may increase our compliance 
costs and potential liability, particularly in the event of a data breach. Additionally, the CCPA has prompted a number 
of proposals in the United States for new federal and state-level privacy legislation that, if passed, could increase 
our potential liability, increase our compliance costs and adversely affect our business. 

•

The Health Insurance Portability and Accountability Act (“HIPAA”) in the United States (as amended and 
supplemented by the Health Information Technology for Economic and Clinical Health Act of 2009 (“HITECH”) 
imposes mandatory contractual terms and other obligations with respect to safeguarding the privacy, security and 
transmission of protected health information. We may function as a HIPAA business associate for certain of our 
customers and, as such, are subject to applicable privacy and data security requirements. Failure to comply with 
HIPAA can result in significant civil monetary penalties and, in certain circumstances, criminal penalties and fines.

• We may be subject to numerous other laws including the Electronic Communications Privacy Act, the Computer 

Fraud and Abuse Act, the Gramm Leach Bliley Act (“GLBA”), and other state laws relating to privacy. As such, we 
may be subject to increased liability and compliance costs, and noncompliance with these regulations could 
adversely affect our business.

In addition, many foreign governments have established or are in the process of establishing privacy and data security 
legal frameworks with which we, our customers, partners or our vendors must comply, some of which are more 
restrictive than those in the United States and apply broadly to the collection, use, storage, disclosure and security of 
various types of data.

We expect that new laws, regulations and industry standards will continue to be proposed and enacted relating to 
privacy, data protection, marketing, advertising, electronic signatures, consumer communications and information 
security in the United States, the EU and other jurisdictions, and we cannot determine the impact such future laws, 
regulations and standards may have on our business. Future laws, regulations, standards and other obligations or any 
changed interpretation of existing laws or regulations could impair our ability to develop and market new functionality 
and maintain and grow our customer base and increase revenue. Future restrictions on the collection, use, sharing or 
disclosure of data or additional requirements for the express or implied consent of our customers, partners or end 
consumers for the use and disclosure of such information could require us to incur additional costs or modify our 
products and solutions, possibly in a material manner, and could limit our ability to develop new functionality.

If we are not able to comply with these laws or regulations or if we become liable under these evolving laws or 
regulations, we could be directly harmed, and we may be forced to implement new measures to reduce our exposure to 
this liability. This may require us to expend substantial resources or to discontinue certain solutions, which would 
negatively affect our business, operating results and financial condition. In addition, the increased attention focused 
upon liability issues as a result of lawsuits and legislative proposals could harm our reputation or otherwise impact the 
growth of our business. Any costs incurred as a result of this potential liability could harm our business and operating 
results.

Additionally, any failure or perceived failure by us to comply with laws, regulations, policies, legal or contractual 
obligations, industry standards, or regulatory guidance relating to privacy or data security, may result in governmental 
investigations and enforcement actions (including, for example, a ban by EU data protection authorities on the 
processing of EU personal data under the GDPR), litigation, fines and penalties or adverse publicity, and could cause 
our customers and partners to lose trust in us, which could have an adverse effect on our reputation and business.

Many of our customers deploy our products and solutions globally, and our products and solutions must 
comply with certain legal and regulatory requirements in varying countries. If our products and solutions fail to 
meet these requirements, we could incur significant liabilities and our financial condition may suffer.

Many customers use our products and solutions globally to comply with safe harbors and other legislation in the 
countries in which they transact business. For example, some of our customers rely on our certifications under the 
Federal Risk and Authorization Management Program (“FedRAMP”) in the United States and eIDAS in the EU to help 
satisfy their own legal and regulatory compliance requirements. If a court or regulatory body determines that our 
products and solutions are inadequate to meet these requirements, documents executed through our products and 
solutions could, in some instances, be rendered unenforceable, resulting in potential loss of customers, liability under 
customer contracts, and brand and reputational damage. 

Our international operations and updates to tax legislation may subject us to potential adverse tax 
consequences.

We are expanding our international operations and staff to better support our growth into international markets. Our 
corporate structure and associated transfer pricing policies contemplate future growth into international markets, and 
consider the functions, risks and assets of the various entities involved in the intercompany transactions. We may be 

DocuSign, Inc.| 2021 Form 10-K | 32subject to taxation in international jurisdictions with increasingly complex tax laws and precedents which could have an 
adverse effect on our liquidity and operating results. The amount of taxes we pay in different jurisdictions may depend 
on the application of the tax laws of those jurisdictions, including the United States, to our international business 
activities, changes in tax rates, new or revised tax laws or interpretations of existing tax laws and policies and our ability 
to operate our business in a manner consistent with our corporate structure and intercompany arrangements. Tax 
authorities in the jurisdictions in which we operate may challenge our transfer pricing policies and intercompany 
arrangements or disagree with our determinations as to the income and expenses attributable to specific jurisdictions. If 
such a challenge or disagreement were to occur, and our position was not sustained, we could be required to pay 
additional taxes, interest and penalties, which could result in one-time tax charges, higher effective tax rates, reduced 
cash flows and lower overall profitability of our operations. Our financial statements could fail to reflect adequate 
reserves to cover such a contingency. In addition, the authorities in these jurisdictions could review our tax returns and 
impose additional tax, interest and penalties, and the authorities could claim that various withholding requirements apply 
to us or to our subsidiaries or assert that benefits of tax treaties are not available to us or our subsidiaries which could 
have a material impact on us and the results of our operations.

We are subject to governmental export and import controls that could impair our ability to compete in 
international markets or subject us to liability if we violate the controls.

Our products and solutions are subject to U.S. export controls, including the Export Administration Regulations and 
economic sanctions administered by the Office of Foreign Assets Control, and we incorporate encryption technology 
into certain of our products and solutions. These encryption products and the underlying technology may be exported 
outside of the United States only with export authorizations, including by license, a license exception or other 
appropriate government authorizations, including the filing of an encryption registration.

Furthermore, our activities are subject to U.S. economic sanctions laws and regulations that prohibit the shipment of 
certain products and services without the required export authorizations, including to countries, governments and 
persons targeted by U.S. embargoes or sanctions. Obtaining the necessary export license or other authorization for a 
particular sale may be time-consuming and may result in the delay or loss of sales opportunities even if the export 
license ultimately may be granted. While we take precautions to prevent our products and solutions from being exported 
in violation of these laws, including obtaining authorizations for our encryption products, implementing IP address 
blocking and screenings against U.S. government and international lists of restricted and prohibited persons, we cannot 
guarantee that the precautions we take will prevent violations of export control and sanctions laws. Violations of U.S. 
sanctions or export control laws can result in significant fines or penalties and possible incarceration for responsible 
employees and managers could be imposed for criminal violations of these laws.

In addition, if our strategic partners fail to obtain appropriate import, export or re-export licenses or permits, we may also 
be adversely affected, through reputational harm as well as other negative consequences including government 
investigations and penalties. We presently incorporate export control compliance requirements to our strategic partner 
agreements; however, no assurance can be given that our strategic partners will comply with such requirements.

Foreign governments also regulate the import and export of certain encryption and other technology, including import 
and export licensing requirements, and have enacted laws that could limit our ability to distribute our products and 
solutions or could limit our end-customers’ ability to implement our products and solutions in those countries. Changes 
in our products and solutions or future changes in export and import regulations may create delays in the introduction of 
our products and solutions in international markets, prevent our end-customers with international operations from 
deploying our products and solutions globally or, in some cases, prevent the export or import of our products and 
solutions to certain countries, governments or persons altogether. From time to time, various governmental agencies 
have proposed additional regulation of encryption technology, including the escrow and government recovery of private 
encryption keys. Any change in export or import regulations, economic sanctions or related legislation, increased export 
and import controls, or change in the countries, governments, persons or technologies targeted by such regulations, 
could result in decreased use of our products and solutions by, or in our decreased ability to export or sell our products 
and solutions to, existing or potential end-customers with international operations. Any decreased use of our products 
and solutions or limitation on our ability to export or sell our products and solutions would adversely affect our business, 
operating results and prospects.

DocuSign, Inc.| 2021 Form 10-K | 33We are subject to anti-corruption, anti-bribery, anti-money laundering, and similar laws, and non-compliance 
with such laws can subject us to criminal and/or civil liability and harm our business.

We are subject to the FCPA, the U.S. domestic bribery statute contained in 18 U.S.C. § 201, the U.S. Travel Act, the 
U.K. Bribery Act, and other anti-bribery and anti-money laundering laws in the countries in which we conduct activities. 
As we increase our international sales and business and sales to the public sector, we may engage with business 
partners and third-party intermediaries to market our products and solutions and to obtain necessary permits, licenses, 
and other regulatory approvals. In addition, we or our third-party intermediaries may have direct or indirect interactions 
with officials and employees of government agencies or state-owned or affiliated entities. We can be held liable for the 
corrupt or other illegal activities of these third-party intermediaries, our employees, representatives, contractors, 
partners, and agents, even if we do not explicitly authorize such activities.

While we have policies and procedures to address compliance with such laws, we cannot assure you that our 
employees and agents will not take actions in violation of our policies and applicable law, for which we may be ultimately 
held responsible. As we increase our international sales and business, our risks under these laws may increase.

Detecting, investigating and resolving actual or alleged violations can require a significant diversion of time, resources 
and attention from senior management. In addition, noncompliance with anti-corruption, anti-bribery, or anti-money 
laundering laws could subject us to whistleblower complaints, investigations, sanctions, settlements, prosecution, other 
enforcement actions, disgorgement of profits, significant fines, damages, other civil and criminal penalties or injunctions, 
suspension and/or debarment from contracting with certain persons, the loss of export privileges, reputational harm, 
adverse media coverage and other collateral consequences. If any subpoenas or investigations are launched, or 
governmental or other sanctions are imposed, or if we do not prevail in any possible civil or criminal litigation, our 
business, operating results and financial condition could be materially harmed. In addition, responding to any action will 
likely result in a materially significant diversion of management’s attention and resources and significant defense costs 
and other professional fees. Enforcement actions and sanctions could further harm our business, operating results and 
financial condition.

We could be required to collect additional sales taxes or be subject to other tax liabilities that may increase the 
costs our clients would have to pay for our offering and adversely affect our operating results. 

A successful assertion by one or more states requiring us to collect taxes where we presently do not do so, or to collect 
more taxes in a jurisdiction in which we currently do collect some taxes, could result in substantial tax liabilities, 
including taxes on past sales, as well as penalties and interest. Any imposition by state governments or local 
governments of sales tax collection obligations on out-of-state sellers could also create additional administrative 
burdens for us, put us at a competitive disadvantage if they do not impose similar obligations on our competitors and 
decrease our future sales, which could have a material adverse impact on our business and operating results.

Our ability to use our net operating loss carryforwards to offset future taxable income may be subject to certain 
limitations.

As of January 31, 2021, we had accumulated net operating loss carryforwards and research tax credits in our federal, 
state, and foreign jurisdictions with varying expiration dates.Under Sections 382 and 383 of the Internal Revenue Code 
of 1986, as amended, our ability to utilize net operating loss carryforwards or other tax attributes, such as research tax 
credits, in any taxable year may be limited if we experience an “ownership change.” An “ownership change” generally 
occurs if one or more stockholders or groups of stockholders who own at least 5% of our stock increase their ownership 
by more than 50 percentage points over their lowest ownership percentage within a rolling three-year period. Similar 
rules may apply under state and foreign tax laws. Future issuances of our stock could cause an “ownership change.” It 
is possible that any future ownership change could have a material effect on the use of our net operating loss 
carryforwards or other tax attributes, which could adversely affect our profitability.

Risks Related to Ownership of Our Common Stock

Our stock price may be volatile, and the value of our common stock may decline.

The market price of our common stock may be highly volatile and may fluctuate or decline substantially as a result of a 
variety of factors, some of which are beyond our control or are related in complex ways, including:

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the current COVID-19 pandemic and any associated economic downturn;

actual or anticipated fluctuations in our financial condition and operating results;

variance in our financial performance from expectations of securities analysts;

issuance of research reports by securities analysts, including publishing unfavorable reports;

DocuSign, Inc.| 2021 Form 10-K | 34•

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changes in the prices of subscriptions to our products and solutions;

changes in our projected operating and financial results;

changes in laws or regulations applicable to our products and solutions;

announcements by us or our competitors of significant business developments, acquisitions or new offerings;

our involvement in any litigation;

future sales of our common stock or other securities by us or our stockholders;

changes in senior management or key personnel;

the trading volume of our common stock;

changes in the anticipated future size and growth rate of our market; 

changes in the political climate in the United States; 

terrorist attacks, natural disasters, public health crises (such as the current COVID-19 pandemic) or other such 
events impacting countries where we have operations; and

general economic, regulatory and market conditions.

In addition, broad market and industry fluctuations, as well as general economic, political, regulatory and market 
conditions, may negatively impact the market price of our common stock. In the past, companies that have experienced 
volatility in the market price of their securities have been subject to securities class action litigation. We may be the 
target of this type of litigation in the future, which could result in substantial costs and divert our management’s 
attention.

Future sales of our common stock in the public market could cause the market price of our common stock to 
decline.

Sales of a substantial number of shares of our common stock in the public market, or the perception that these sales 
might occur, could depress the market price of our common stock and could impair our ability to raise capital through 
the sale of additional equity securities. We have a currently effective Registration Statement on Form S-3 registering for 
sale approximately 247,030 shares of our common stock in connection with our acquisition of Liveoak. We also provide 
eligible employees with the opportunity to purchase shares of our common stock at a discounted price per share 
through our ESPP and pursuant to our 2018 Plan, our management is authorized to grant stock options, restricted stock 
units and other equity awards to our employees, directors and consultants. As of February 1, 2021, 8,256,824 shares of 
our common stock are reserved for issuance under our ESPP and 42,541,222 shares of our common stock are 
reserved and available for issuance under our 2018 Plan. We are unable to predict the effect that such sales may have 
on the prevailing market price of our common stock.

Under our investors’ rights agreement, certain stockholders can require us to register shares owned by them for public 
sale in the United States. In addition, we filed a registration statement to register shares reserved for future issuance 
under our equity compensation plans. As a result, subject to the satisfaction of applicable exercise periods and the 
expiration or waiver of the market standoff agreements and lock-up agreements referred to above, the shares issued 
upon exercise of outstanding stock options or upon settlement of outstanding RSU awards will be available for 
immediate resale in the United States in the open market.

Future sales of shares of our common stock may make it more difficult for us to sell equity securities in the future at a 
time and at a price that we deem appropriate. These sales also could cause the trading price of our common stock to 
decline and make it more difficult for you to sell shares of our common stock.

If securities or industry analysts do not publish research or publish unfavorable or inaccurate research about 
our business, our stock price and trading volume could decline.

The trading market for our common stock depends, in part, on the research and reports that securities or industry 
analysts publish about us or our business. We do not have any control over these analysts. If the number of analysts 
that cover us declines or if analysts do not publish research or reports about our business, delay publishing reports 
about our business or publish negative reports about our business, regardless of accuracy, our stock price and trading 
volume could decline.

Regardless of accuracy, unfavorable interpretations of our financial information and other public disclosures could have 
a negative impact on our stock price. If our financial performance fails to meet analyst estimates or one or more of the 

DocuSign, Inc.| 2021 Form 10-K | 35analysts who cover us downgrade our common stock or change their opinion of our common stock, our stock price 
would likely decline.

Anti-takeover provisions in our charter documents and under Delaware law could make an acquisition of our 
company more difficult, limit attempts by our stockholders to replace or remove our current management and 
limit the market price of our common stock.

Provisions in our amended and restated certificate of incorporation and amended and restated bylaws may have the 
effect of delaying or preventing a change of control or changes in our management. Our amended and restated 
certificate of incorporation and amended and restated bylaws include provisions that:

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authorize our board of directors to issue, without further action by the stockholders, shares of undesignated 
preferred stock with terms, rights and preferences determined by our board of directors that may be senior to our 
common stock;

require that any action to be taken by our stockholders be effected at a duly called annual or special meeting and 
not by written consent;

specify that special meetings of our stockholders can be called only by our board of directors, the chairperson of our 
board of directors, or our chief executive officer;

establish an advance notice procedure for stockholder proposals to be brought before an annual meeting, including 
proposed nominations of persons for election to our board of directors;

establish that our board of directors is divided into three classes, with each class serving three-year staggered 
terms;

prohibit cumulative voting in the election of directors;

provide that our directors may be removed for cause only upon the vote of sixty-six and two-thirds percent (66 
2/3%) of our outstanding shares of common stock;

provide that vacancies on our board of directors may be filled only by a majority of directors then in office, even 
though less than a quorum; and

require the approval of our board of directors or the holders of at least sixty-six and two-thirds percent (66 2/3%) of 
our outstanding shares of common stock to amend our bylaws and certain provisions of our certificate of 
incorporation.

These provisions may frustrate or prevent any attempts by our stockholders to replace or remove our current 
management by making it more difficult for stockholders to replace members of our board of directors, which is 
responsible for appointing the members of our management. In addition, because we are incorporated in Delaware, we 
are governed by the provisions of Section 203 of the Delaware General Corporation Law, which generally, subject to 
certain exceptions, prohibits a Delaware corporation from engaging in any of a broad range of business combinations 
with any “interested” stockholder for a period of three years following the date on which the stockholder became an 
“interested” stockholder. Any delay or prevention of a change of control transaction or changes in our management 
could cause the market price of our common stock to decline.

Our amended and restated certificate of incorporation provides that the Court of Chancery of the State of 
Delaware or the U.S. federal district courts are the exclusive forums for substantially all disputes between us 
and our stockholders, which could limit our stockholders’ ability to obtain a favorable judicial forum for 
disputes with us or our directors, officers or other employees.

Our amended and restated certificate of incorporation provides that the Court of Chancery of the State of Delaware is 
the sole and exclusive forum for any derivative action or proceeding brought on our behalf, any action asserting a 
breach of fiduciary duty owed by any of our directors, officers or other employees to us or our stockholders, any action 
asserting a claim against us arising pursuant to any provisions of the Delaware General Corporation Law, our amended 
and restated certificate of incorporation or our amended and restated bylaws, or any action asserting a claim against us 
that is governed by the internal affairs doctrine. If a court were to find any of these exclusive-forum provisions in our 
amended and restated certificate of incorporation to be inapplicable or unenforceable in an action, we may incur 
additional costs associated with resolving the dispute in other jurisdictions, which could seriously harm our business. 

Section 22 of the Securities Act creates concurrent jurisdiction for federal and state courts over all claims brought to 
enforce any duty or liability created by the Securities Act or the rules and regulations thereunder. Our amended and 
restated certificate of incorporation, however, provides that the U.S. federal district courts will be the exclusive forum for 
resolving any complaint asserting a cause of action arising under the Securities Act. In December 2018, the Delaware 
Chancery Court issued an opinion invalidating provisions similar to ours limiting to U.S. federal court the forum in which 

DocuSign, Inc.| 2021 Form 10-K | 36a stockholder is able to bring a claim under the Securities Act (“Federal Forum Provision”). On March 18, 2020, 
however, the Delaware Supreme Court reversed the decision of the Delaware Chancery Court and held that such 
provisions are facially valid. In light of that recent decision, we announced that we may in the future enforce our Federal 
Forum Provision. While there can be no assurance that federal courts or other state courts will follow the holding of the 
Delaware Supreme Court or determine that the Federal Forum Provision should be enforced in a particular case, 
application of the Federal Forum Provision generally means that suits brought by our stockholders to enforce any duty 
or liability created by the Securities Act must be brought in federal court and cannot be brought in state court. While the 
Federal Forum Provision does not apply to suits brought to enforce any duty or liability created by the Exchange Act, 
Section 27 of the Exchange Act creates exclusive federal jurisdiction over all claims brought to enforce any duty or 
liability created by the Exchange Act or the rules and regulations thereunder. Accordingly, actions by our stockholders to 
enforce any duty or liability created by the Exchange Act or the rules and regulations thereunder also must be brought in 
federal court. Our stockholders will not be deemed to have waived our compliance with the federal securities laws and 
the regulations promulgated thereunder. 

Any person or entity purchasing or otherwise acquiring or holding any interest in any of our securities shall be deemed 
to have notice of and consented to our exclusive forum provisions, including the Federal Forum Provision. These 
provisions may limit a stockholder’s ability to bring a claim in a judicial forum of the stockholder's choosing for disputes 
with us or our directors, officers, or other employees, which may discourage lawsuits against us and our directors, 
officers, and other employees.

Risks Related to Our Notes

Servicing our debt requires a significant amount of cash, and we may not have sufficient cash flow or cash on 
hand to pay our debt, to settle conversions of the Notes in cash or to repurchase the Notes upon a fundamental 
change, and our future debt may contain limitations on our ability to pay cash upon conversion or repurchase 
of the Notes.

Our ability to make scheduled payments of the principal of, to pay interest on or to refinance our indebtedness, including 
the amounts payable under the Notes, any borrowings under our credit facility or other future indebtedness, depends on 
our future performance, which is subject to economic, financial, competitive and other factors beyond our control. Our 
business may not continue to generate cash flow from operations in the future sufficient to service our debt and make 
necessary capital expenditures. If we are unable to generate such cash flow, we may be required to adopt one or more 
alternatives, such as selling assets, restructuring debt or obtaining additional equity capital on terms that may be 
onerous or highly dilutive. Our ability to refinance our indebtedness will depend on the capital markets and our financial 
condition at such time. We may not be able to engage in any of these activities or engage in these activities on 
desirable terms, which could result in a default on our debt obligations.

Subject to certain conditions, holders of the Notes may require us to repurchase for cash all or a portion of their Notes 
upon the occurrence of a fundamental change (as defined in the respective indentures governing the Notes) at a 
repurchase price equal to 100% of the principal amount of the Notes to be repurchased, plus accrued and unpaid 
regular or special interest, if any, to, but excluding, the fundamental change repurchase date. In addition, if a make-
whole fundamental change (as defined in the respective indentures for the Notes) occurs prior to the respective maturity 
dates of the Notes, we will in some cases be required to increase the conversion rate for a holder that elects to convert 
its Notes in connection with such make-whole fundamental change. Upon a conversion of the Notes, unless we elect to 
deliver solely shares of our common stock to settle such conversion (other than paying cash in lieu of delivering any 
fractional share), we will be required to make cash payments in respect of the Notes being converted. However, we may 
not have enough available cash or be able to obtain financing at the time we are required to make repurchases of Notes 
surrendered therefor or pay cash with respect to Notes being converted.

In addition, our credit facility prohibits us from making any cash payments on the conversion or repurchase of the Notes 
if an event of default exists under the credit facility or if, after giving effect to such conversion or repurchase (and any 
additional indebtedness incurred in connection with such conversion or a repurchase), we would not be in pro forma 
compliance with our financial covenants under the credit facility. Further, our ability to repurchase or to pay cash upon 
conversion of the Notes may be limited by law, regulatory authority or agreements governing our future indebtedness. 
Our failure to repurchase the Notes at a time when the repurchase is required by the indenture governing the Notes or 
to pay cash upon conversion of the Notes as required by the indenture would constitute a default under the indenture. A 
default under the indenture or the fundamental change itself could also lead to a default under agreements governing 
our future indebtedness. If the payment of the related indebtedness were to be accelerated after any applicable notice 
or grace periods, we may not have sufficient funds to repay the indebtedness and repurchase the Notes or to pay cash 
upon conversion of the Notes.

DocuSign, Inc.| 2021 Form 10-K | 37The conditional conversion feature of the Notes, if triggered, may adversely affect our financial condition and 
operating results.

In the event the conditional conversion feature of the Notes is triggered, holders of the Notes will be entitled to convert 
the Notes at any time during specified periods at their option. If one or more holders elect to convert their Notes, unless 
we elect to satisfy our conversion obligation by delivering solely shares of our common stock (other than by paying cash 
in lieu of delivering any fractional share), we may settle all or a portion of our conversion obligation in cash, which could 
adversely affect our liquidity. In addition, even if holders do not elect to convert their Notes, we could be required under 
applicable accounting rules to reclassify all or a portion of the outstanding principal of the Notes as a current rather than 
long-term liability, which would result in a material reduction of our net working capital.

General Risk Factors

If our estimates or judgments relating to our critical accounting policies prove to be incorrect, our operating 
results could be adversely affected.

The preparation of financial statements in conformity with GAAP requires management to make estimates and 
assumptions that affect the amounts reported in our consolidated financial statements and accompanying notes. We 
base our estimates on historical experience and on various other assumptions that we believe to be reasonable under 
the circumstances, as provided in the section titled “Management’s Discussion and Analysis of Financial Condition and 
Results of Operations.” Our operating results may be adversely affected if our assumptions change or if actual 
circumstances differ from those in our assumptions, which could cause our operating results to fall below the 
expectations of securities analysts and investors, resulting in a decline in the trading price of our common stock.

We are exposed to fluctuations in currency exchange rates, which could negatively affect our operating results.

Our sales contracts are primarily denominated in U.S. dollars, and therefore substantially all of our revenue is not 
subject to foreign currency risk. However, a strengthening of the U.S. dollar could increase the real cost of our offerings 
to our customers outside of the United States, which could adversely affect our operating results. In addition, an 
increasing portion of our operating revenues and operating expenses are earned or incurred outside of the United 
States, and an increasing portion of our assets is held outside of the United States. These operating revenues, 
expenses and assets are denominated in foreign currencies and are subject to fluctuations due to changes in foreign 
currency exchange rates. If we are not able to successfully hedge against the risks associated with currency 
fluctuations, our operating results could be adversely affected.

Natural catastrophic events and man-made problems such as power disruptions, computer viruses, data 
security breaches, and terrorism may disrupt our business.

We rely heavily on our network infrastructure and information technology systems for our business operations. A 
disruption or failure of these systems in the event of online attack, earthquake, fire, terrorist attack, public health crisis 
(such as the COVID-19 pandemic), power loss, telecommunications failure or other similar catastrophic event could 
cause system interruptions, delays in accessing our service, reputational harm and loss of critical data or could prevent 
us from providing our products and solutions to our customers. A catastrophic event that results in the destruction or 
disruption of our data centers, or our network infrastructure or information technology systems, including any errors, 
defects or failures in third-party hardware, could affect our ability to conduct normal business operations and adversely 
affect our operating results.

ITEM 1B. UNRESOLVED STAFF COMMENTS

None.

ITEM 2. PROPERTIES

Our corporate headquarters are located in San Francisco, California, and consist of approximately 211,000 square feet 
under lease agreements that expire on August 9, 2024. We maintain additional offices in multiple locations in the U.S. 
and internationally in Europe, Asia, Latin America, Israel, Egypt and Australia. 

We lease all of our facilities and do not own any real property. We believe our facilities are adequate and suitable for our 
current needs and that, should it be needed, suitable additional or alternative space will be available to accommodate 
our operations.

DocuSign, Inc.| 2021 Form 10-K | 38ITEM 3. LEGAL PROCEEDINGS

From time to time, we may be subject to legal proceedings and claims in the ordinary course of business. We are not 
presently a party to any legal proceedings that, if determined adversely to us, would individually or taken together have 
a material adverse effect on our business, results of operations, financial condition or cash flows. We have received, 
and may in the future continue to receive, claims from third parties asserting, among other things, infringement of their 
intellectual property rights. Future litigation may be necessary to defend ourselves, our partners and our customers by 
determining the scope, enforceability and validity of third-party proprietary rights, or to establish our proprietary rights. 
The results of any current or future litigation cannot be predicted with certainty, and regardless of the outcome, litigation 
can have an adverse impact on us because of defense and settlement costs, diversion of management resources and 
other factors.

ITEM 4. MINE SAFETY DISCLOSURES

Not applicable.

PART II - OTHER INFORMATION

ITEM 5. MARKET FOR REGISTRANT'S COMMON STOCK

Market Price of Our Common Stock

Our common stock is traded on The Nasdaq Global Select Market under the symbol DOCU.

Holders of our Common Stock

As of February 24, 2021, there were 104 holders of record of our common stock. The actual number of stockholders is 
greater than the number of holders of record and includes stockholders who are beneficial owners but whose shares are 
held in street name by brokers and other nominees.

Dividend Policy

We have never declared or paid any cash dividend on our common stock. We do not expect to declare or pay any cash 
dividends in the foreseeable future.

Securities Authorized for Issuance under Equity Compensation Plans

The information required by this item is incorporated by reference to the definitive Proxy Statement for our 2021 Annual 
Meeting of Stockholders, which will be filed with the SEC no later than 120 days after January 31, 2021.

Stock Performance Graph

This performance graph shall not be deemed “filed” with the SEC for purposes of Section 18 of the Exchange Act, or 
otherwise subject to the liabilities under that Section, and shall not be deemed to be incorporated by reference into any 
filing of DocuSign, Inc under the Securities Act or the Exchange Act.

The graph below compares the cumulative total stockholder return on our common stock with the cumulative total return 
on the S&P 500 Index and the S&P 500 Information Technology Index. The graph assumes $100 was invested in our 
common stock at the market close on April 27, 2018, the date our stock commenced trading on the Nasdaq Global 
Select Market. Data for the S&P 500 Index and the S&P 500 Information Technology Index assume reinvestment of 
dividends. 

The comparisons in the graph below are based upon historical data and are not indicative of, nor intended to forecast, 
future performance of our common stock.

DocuSign, Inc.| 2021 Form 10-K | 39Recent Sales of Unregistered Equity Securities

None.

Use of Proceeds

None.

Purchases of Equity Securities by the Issuer and Affiliated Purchasers

None.

ITEM 6. Reserved

ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND 
RESULTS OF OPERATIONS

The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our 
consolidated financial statements and related notes included elsewhere in this Annual Report on Form 10-K. As discussed in 
the section titled “Note Regarding Forward-Looking Statements,” the following discussion and analysis contains forward-
looking statements that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove 
incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking 
statements. Factors that could cause or contribute to these differences include, but are not limited to, those identified below 
and those discussed in the section titled “Risk Factors” under Part I, Item 1A in this Annual Report on Form 10-K. Our fiscal 
year ends January 31.

Executive Overview of Fiscal 2021 Results

Overview

DocuSign accelerates the process of doing business for companies and simplifies life for their customers and 
employees. We accomplish this by transforming the foundational element of business: the agreement.

COMPARISON OF CUMULATIVE TOTAL RETURNDOCUS&P 500S&P 500 IT2018-04-272018-07-312018-10-312019-01-312019-04-302019-07-312019-10-312020-01-312020-04-302020-07-312020-10-302021-01-29$0$100$200$300$400$500$600$700DocuSign, Inc.| 2021 Form 10-K | 40We offer the world’s #1 e-signature solution as the core part of our broader software suite for automating the agreement 
process, which we call the DocuSign Agreement Cloud. It is designed to allow companies of all sizes and across all 
industries to quickly and easily make nearly every agreement, approval process or transaction digital. It provides 
comprehensive functionality across e-signature and addresses the broader agreement process. As a result, over 
890,000 customers and hundreds of millions of users worldwide utilize DocuSign to create, upload and send documents 
for multiple parties to sign electronically. The DocuSign Agreement Cloud allows users to complete approvals, 
agreements and transactions faster by building end-to-end processes. DocuSign eSignature integrates with popular 
business apps, and our functionality can also be embedded using our API. Finally, the DocuSign Agreement Cloud 
allows our customers to automate and streamline their business-critical workflows to save time and money, while 
staying secure and legally compliant.

We generally offer access to our platform on a subscription basis with prices based on the functionality our customers 
require and the quantity of Envelopes provisioned. Similar to the physical envelopes historically used to mail paper 
documents, an Envelope is a digital container used to send one or more documents for signature or approval to one or 
more recipients. Our customers have the flexibility to put a large number of documents in an Envelope. For a number of 
use cases, such as buying a home, multiple Envelopes are used over the course of the process. To drive customer 
reach and adoption, we also offer for free certain limited-time or feature-constrained versions of our platform.

We generate substantially all our revenue from sales of subscriptions, which accounted for 95%, 94% and 95% of our 
revenue in the years ended January 31, 2021, 2020 and 2019. Our subscription fees include the use of our software 
suite and access to customer support. Subscriptions generally range from one to three years, and substantially all our 
multi-year customers pay in annual installments, one year in advance. 

We also generate revenue from professional and other non-subscription services, which consists primarily of fees 
associated with providing new customers deployment and integration services. Other revenue includes amounts derived 
from sales of on-premises solutions. Professional services and other revenue accounted for the remainder of total 
revenue. We anticipate continuing to invest in customer success through our professional services offerings as we 
believe it plays an important role in accelerating our customers’ deployment of our software suite, which helps drive 
customer retention and expansion of the use of the DocuSign Agreement Cloud.

We offer subscriptions to our software suite to enterprise businesses, commercial businesses and VSBs, which we 
define as companies with fewer than 10 employees and includes professionals, sole proprietorships and individuals. We 
sell to customers through multiple channels. Our go-to-market strategy relies on our direct sales force and partnerships 
to sell to enterprises and commercial businesses and our web-based self-service channel to sell to VSBs, which we 
believe is the most cost-effective way to reach our smallest customers. We offer more than 350 off-the-shelf, prebuilt 
integrations with the applications that many of our customers already use—including those offered by Google, Microsoft, 
NetSuite, Oracle, Salesforce, SAP, SAP SuccessFactors and Workday—so that they can create, sign, send and 
manage agreements from directly within these applications. We have a diverse customer base spanning various 
industries and countries with no significant customer concentration. No single customer accounted for more than 10% of 
total revenue in any of the years presented.

We focused initially on selling our e-signature solutions to commercial businesses and VSBs and later expanded our 
focus to target enterprise customers. To demonstrate this growth over time, the number of our customers with greater 
than $300,000 in annual contract value (measured in billings) has increased from approximately 30 customers as of 
January 31, 2013 to 599 customers as of January 31, 2021. Each of our customer types has a different purchasing 
pattern. VSBs tend to become customers quickly with very little to no direct sales or customer support interaction and 
generate smaller average contract values, while commercial and enterprise customers typically involve longer sales 
cycles, larger contract values and greater expansion opportunities for us.

COVID-19 Update

The COVID-19 pandemic has spread across the world and is particularly prevalent in the U.S., where we are 
headquartered and the majority of our workforce is located. The pandemic and the public health measures taken in 
response to it have adversely affected workforces, organizations, customers, economies, and financial markets globally, 
leading to an economic downturn and increased market volatility. We are continuing to monitor the actual and potential 
effects of the pandemic across our business. Because these effects are dependent on highly uncertain future 
developments — including the duration, spread and severity of the pandemic, the actions taken to contain the virus, the 
distribution of vaccines, and how quickly and to what extent normal economic and operating conditions can or will 
resume — they are extremely difficult to predict. While our revenue, billings and earnings are relatively predictable as a 
result of our subscription-based business model, the effects of the COVID-19 pandemic may not be fully reflected in our 
results of operations until future periods. 

DocuSign, Inc.| 2021 Form 10-K | 41Since March 2020, we have taken a number of precautionary measures to ensure the health and safety of our 
employees, partners and customers. DocuSign has shifted to a largely remote work environment, providing nearly all 
employees the opportunity to work from home through at least October 4, 2021. We have suspended all business travel 
other than for essential functions. We have cancelled or replaced planned events, such as our Momentum conferences, 
with virtual-only experiences. We have incurred expenses to support our employees working from home, including 
reimbursements for home office equipment and a stipend for other qualifying expenses, as well as expenses associated 
with planning and risk mitigation for potential and actual reopenings of our offices, and may incur similar expenses in the 
future. The impact of these and any other operational changes we may implement is uncertain, but as of the date of this 
filing they have not materially affected our ability to maintain operations. 

We have experienced a substantial increase in overall demand for our products, particularly DocuSign eSignature, as 
the shift to remote, digital business operations has caused more organizations to adopt or expand their use of digital 
agreements. This acceleration of the digital transformation of agreements has resulted in growth in our customer base 
and a significant increase in customer spending across almost all industries and regions we serve. 

We believe that businesses that have shifted to digital agreement processes will not return to manual ones. However, if 
our expectations are incorrect, and if demand for our products decreases as the COVID-19 pandemic lessens in 
severity and businesses resume in-person operations, our business could suffer. See Risk Factors for further discussion 
of the potential impact of the COVID-19 pandemic, including the conclusion or tapering of the pandemic, on our 
business, financial condition and results of operations.

Financial Results for the Year Ended January 31, 2021 

(in thousands)

Total revenue

Total costs and expenses

Total stock-based compensation expense

Loss from operations

Net loss

Cash provided by operating activities

Capital expenditures

Year Ended 
January 31, 
2021

$ 

1,453,047 

1,626,902 

286,877 

(173,855) 

(243,267) 

296,954 

(82,395) 

Cash, cash equivalents, restricted cash and investments were $866.5 million as of January 31, 2021.

Key Factors Affecting Our Performance

We believe that our future performance will depend on many factors, including the following:

Growing Customer Base

We are highly focused on continuing to acquire new customers to support our long-term growth. We have invested, and 
expect to continue to invest, heavily in our sales and marketing efforts to drive customer acquisition. As of January 31, 
2021, we had a total of over 890,000 customers, including over 120,000 enterprise and commercial customers, 
compared to over 585,000 customers and over 70,000 enterprise and commercial customers as of January 31, 2020. 
We define a customer as a separate and distinct buying entity, such as a company, an educational or government 
institution, or a distinct business unit of a large company that has an active contract to access our software suite. We 
define enterprise customers as companies generally included in the Global 2000. We define commercial customers to 
include both mid-market companies, which includes companies outside the Global 2000 that have greater than 250 
employees, and small-to-medium-sized businesses (“SMBs”), which are companies with between 10 and 249 
employees, in each case excluding any enterprise customers. We refer to total customers as all enterprises, commercial 
businesses and VSBs.

We believe that our ability to increase the number of customers using our software suite, particularly the number of 
enterprise and commercial customers, is an indicator of our market penetration, the growth of our business and our 
potential future business opportunities. By increasing awareness of our software suite, further developing our sales and 

DocuSign, Inc.| 2021 Form 10-K | 42 
 
 
 
 
 
marketing expertise and continuing to build features tuned to different industry needs, we have expanded the diversity 
of our customer base to include organizations of all sizes across nearly every industry.

Retaining and Expanding Contracts with Existing Enterprise and Commercial Customers

Many of our customers have increased spend with us as they have expanded their use of our offerings in both existing 
and new use cases across their front or back office operations. Our enterprise and commercial customers may start with 
just one use case and gradually implement additional use cases across their organization once they see the benefits of 
our software suite. Several of our largest enterprise customers have deployed our software suite for hundreds of use 
cases across their organizations. We believe there is significant expansion opportunity with our customers following 
their initial adoption of our software suite.

Increasing International Revenue

Our international revenue represented 20%, 18% and 17% of our total revenue in each of the years ended January 31, 
2021, 2020, and 2019, respectively. 

We started our international selling efforts in English-speaking common law countries, such as Canada, the United 
Kingdom and Australia, where we were able to leverage our core technologies due to similar approaches to e-signature 
in these jurisdictions and the U.S. We have since made significant investments to be able to offer our products in select 
civil law countries. For example, in Europe, we have SBS technology tailored for eIDAS. In addition, to follow 
longstanding tradition in Japan, we enable signers to upload and apply their personal eHanko stamp to represent their 
signatures on an agreement.

We plan to increase our international revenue by leveraging and continuing to expand the investments we have already 
made in our technology, direct sales force and strategic partnerships, as well as helping existing U.S.-based customers 
manage agreements across their international businesses. We have experienced tremendous growth in Latin America 
and are expanding our sales and marketing resources to capitalize on the potential growth of these markets. 
Additionally, we expect to continue to develop and enhance our strategic partnerships in key international markets 
as we grow internationally.

Investing for Growth

We believe that our market opportunity is large, and we plan to invest to continue to support further growth. This 
includes expanding our sales headcount and increasing our marketing initiatives. We also plan to continue to invest in 
expanding the functionality of our software suite and underlying infrastructure and technology to meet the needs of our 
customers across industries. Our recent acquisitions of Seal Software and Liveoak Technologies, intended to bring 
additional functionality to our DocuSign Agreement Cloud and further expand our eNotary offerings, as well as the 
continuous development of new features internally, are examples of our commitment to investing for ongoing growth.

Components of Results of Operations

Revenue

We derive revenue primarily from the sale of subscriptions and, to a lesser extent, professional services.

Subscription Revenue

Professional Services and 
Other Revenue

Subscription revenue consists of fees for the use of our software suite and our 
technical infrastructure and access to customer support, which includes phone or email 
support. We typically invoice customers in advance on an annual basis. We recognize 
subscription revenue ratably over the term of the contract subscription period beginning 
on the date access to our software suite is provided.

Professional services revenue includes fees associated with new customers requesting 
deployment and integration services. We price professional services on a time and 
materials basis and on a fixed fee basis. We generally have standalone value for our 
professional services and recognize revenue based on standalone selling price as 
services are performed or upon completion of services for fixed fee contracts. Other 
revenue includes amounts derived from sales of on-premises solutions.

DocuSign, Inc.| 2021 Form 10-K | 43Overhead Allocation

We allocate shared overhead costs, such as facilities (including rent, utilities and depreciation on equipment shared by 
all departments), information technology, information security and recruiting costs to all departments based on 
headcount. As such, these allocated overhead costs are reflected in each cost of revenue and operating expense 
category.

Cost of Revenue

Cost of Subscription 
Revenue

Cost of subscription revenue primarily consists of expenses related to hosting our 
software suite and providing support. These expenses consist of employee-related 
costs, including salaries, bonuses, benefits, stock-based compensation and other 
related costs, as well as personnel costs for employees associated with our technical 
infrastructure, customer success and customer support. These expenses also consist 
of software and maintenance costs, third-party hosting fees, outside services 
associated with the delivery of our subscription services, amortization expense 
associated with capitalized internal-use software and acquired intangible assets, credit 
card processing fees and allocated overhead costs.

Cost of Professional 
Services and Other 
Revenue

Cost of professional services and other revenue consists primarily of personnel costs 
for our professional services delivery team, travel-related costs and allocated overhead 
costs.

Gross Profit and Gross Margin

Gross profit is total revenue less total cost of revenue. Gross margin is gross profit expressed as a percentage of total 
revenue. We expect that gross profit and gross margin will continue to be affected by various factors including our 
pricing, timing and amount of investment to maintain or expand our hosting capability, the growth of our software suite 
support and professional services team, stock-based compensation expenses, amortization of costs associated with 
capitalized internal use software and acquired intangible assets and allocated overhead costs.

Operating Expenses

Our operating expenses consist of selling and marketing, research and development and general and administrative 
expenses.

Selling and Marketing 
Expense

Research and Development 
Expense

General and Administrative 
Expense

Selling and marketing expense consists primarily of personnel costs, including sales 
commissions. These expenses also include expenditures related to advertising, 
marketing, promotional events and brand awareness activities, as well as allocated 
overhead costs. We expect selling and marketing expense to continue to increase in 
absolute dollars as we enhance our product offerings and implement marketing 
strategies.

Research and development expense consists primarily of personnel costs. These 
expenses also include non-personnel costs, such as subcontracting, consulting and 
professional fees for third-party development resources, as well as allocated overhead 
costs. Our research and development efforts focus on maintaining and enhancing 
existing functionality and adding new functionality. We expect research and development 
expense to increase in absolute dollars as we invest in the enhancement of our software 
suite.

General and administrative expense consists primarily of employee-related costs for 
those employees providing administrative services such as legal, human resources, 
information technology related to internal systems, accounting and finance. These 
expenses also include certain third-party consulting services, certain facilities costs and 
allocated overhead costs. We expect general and administrative expense to increase in 
absolute dollars to support the overall growth of our operations.

Interest Expense and Loss on Extinguishment

Interest expense consists primarily of contractual interest expense, amortization of discount and amortization of debt 
issuance costs on our Notes. The loss on extinguishment of debt consists of the difference between the fair value and 
the net carrying value of our Notes at settlement. 

DocuSign, Inc.| 2021 Form 10-K | 44Interest income and other income, net 

Interest income and other income, net, consists primarily of interest earned on our cash, cash equivalents and 
investments, as well as foreign currency transaction gains and losses.

Provision for (Benefit from) Income Taxes

Our provision for (benefit from) income taxes consists primarily of income taxes in certain foreign jurisdictions where we 
conduct business, and tax benefits arising from deductions for stock-based compensation. We have a valuation 
allowance against our U.S. consolidated group and certain foreign deferred tax assets. We expect to maintain this 
valuation allowance for the foreseeable future or until it becomes more likely than not that the benefit of these U.S. and 
foreign deferred tax assets will be realized by way of expected future taxable income.

DocuSign, Inc.| 2021 Form 10-K | 45Discussion of Results of Operations

The following table summarizes our historical consolidated statements of operations data:

(in thousands)

Revenue:

Subscription

Professional services and other

Total revenue

Cost of revenue:

Subscription

Professional services and other

Total cost of revenue

Gross profit

Operating expenses:

Sales and marketing

Research and development

General and administrative

Total operating expenses

Loss from operations

Interest expense

Loss on extinguishment of debt

Interest income and other income, net

Loss before provision for income taxes

Provision for income taxes

Net loss

Year Ended January 31,

2021

As % of 
Revenue

2020

As % of 
Revenue

$  1,381,397 

 95 % $ 

918,463 

 94 %

71,650 

 5 

55,508 

 6 

1,453,047 

 100 

973,971 

 100 

259,992 

104,066 

364,058 

1,088,989 

798,625 

271,522 

192,697 

1,262,844 

 18 

 7 

 25 

 75 

 55 

 19 

 13 

 87 

(173,855) 

 (12) 

(30,799) 

(33,752) 

8,914 

 (2) 

 (2) 

 — 

(229,492) 

 (16) 

13,775 

 1 

163,931 

79,303 

243,234 

730,737 

591,379 

185,552 

147,315 

924,246 

(193,509) 

(29,254) 

— 

19,207 

(203,556) 

4,803 

 17 

 8 

 25 

 75 

 61 

 19 

 15 

 95 

 (20) 

 (3) 

 — 

 2 

 (21) 

 — 

$ 

(243,267) 

 (17) % $ 

(208,359) 

 (21) %

The following discussion and analysis are for the year ended January 31, 2021, compared to the same period 
in 2020, unless otherwise stated. Discussion and analysis for the year ended January 31, 2020 compared to 
the same period ended January 31, 2019 may be found in the section titled “Management’s Discussion and 
Analysis of Financial Condition and Results of Operations” in our Annual Report on Form 10-K for the year 
ended January 31, 2020, filed with the Securities and Exchange Commission on March 27, 2020.

Revenue

(in thousands)

Revenue:

Subscription

Year Ended January 31,

2021

As % of 
Revenue

2020

As % of 
Revenue

2021 vs 2020

Professional services and other

71,650 

 5 

55,508 

Total revenue

$  1,453,047 

 100 % $ 

973,971 

$  1,381,397 

 95 % $ 

918,463 

 94 %

 6 

 100 %

 50 %

 29 %

 49 %

Subscription revenue increased $462.9 million, or 50%, in the year ended January 31, 2021. Due to the COVID-19 
pandemic, there has been a shift to remote, digital business operations that has led to an acceleration of the digital 
transformation of agreements. This resulted in a higher growth in our customer base and a significant increase in 
customer spending across almost all industries and regions we serve.

We continue to invest in a variety of customer programs and initiatives, which, along with expanded customer use 
cases, have helped increase our subscription revenue over time. We expect subscription revenue to continue to 
increase as we offer new functionality, attract new customers and fully realize the potential of our acquisitions in our 
product offerings. We continue to monitor the COVID-19 pandemic in fiscal 2022 and its impact on customer demand.

DocuSign, Inc.| 2021 Form 10-K | 46 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Professional services and other revenue increased by $16.1 million, or 29%, in the year ended January 31, 2021, 
primarily driven by increased engagement of professional services to support our growing customer base and by the 
addition of Seal.

Cost of Revenue and Gross Margin

(in thousands)

Cost of revenue:

Subscription

Professional services and other

Total cost of revenue

Gross margin:

Subscription

Professional services and other

Total gross margin

Year Ended January 31,

2021

2020

2021 vs 2020

$  259,992 

$  163,931 

104,066 

79,303 

$  364,058 

$  243,234 

 81 %

 (45) %

 75 %

 82 %

 (43) %

 75 %

 59  %

 31  %

 50  %

 (1) pts

 (2) pts

 — pts

Cost of subscription revenue increased $96.1 million, or 59% in the year ended January 31, 2021, primarily driven 
by higher costs to support our growing customer base and the impact of the addition of Seal. Significant increases 
consisted of: 

•

•

•

•

$31.6 million in personnel costs and $7.9 million in stock-based compensation expense primarily due to higher 
headcount, including the addition of Seal employees, and annual merit increases;

$12.5 million in third-party partner costs, $8.5 million in hosting costs and $6.9 million in authentication and 
processing fees to support the growth in our revenue;

$13.0 million in depreciation and amortization, which reflects the higher existing technology intangible assets from 
the acquisition of Seal, as well as higher data center and capitalized software assets; and

$6.4 million in professional fees, mainly in third-party technical support and customer services.

Cost of professional service and other revenue increased $24.8 million, or 31%, in the year ended January 31, 
2021 due to the increases of $20.7 million in personnel costs and $6.2 million in stock-based compensation expense 
primarily due to higher headcount, including the addition of Seal employees and annual merit increases.

We expect our cost of revenue to continue to increase in absolute dollar amounts as we invest in our business and 
support our growing customer usage and base.

Sales and Marketing

(in thousands)

Sales and marketing

Percentage of revenue

Year Ended January 31,

2021

2020

2021 vs 2020

$  798,625 

$  591,379 

 35 %

 55 %

 61 %

Sales and marketing expenses increased $207.2 million, or 35%, in the year ended January 31, 2021, primarily driven 
by higher costs to support the significant increase in demand due to the acceleration of the digital transformation of 
agreements. Significant increases consisted of:

•

•

$131.7 million in personnel costs and $36.2 million in stock-based compensation expense due to higher 
headcount, including the addition of Seal employees, annual merit increases and higher commissions in line with 
higher sales and higher amortization of deferred contract acquisition costs;

$29.0 million in marketing and advertising expense, primarily due to a $36.5 million increase in spending on online 
advertising platforms to help capture the increased market interest in our product offering as a result of the shift to 
COVID-19 remote work environment. This was partially offset by $9.1 million decrease in spending on customer 
events and sponsorships as a result of COVID-19 driven event cancellations;

•

$17.4 million in allocated overhead due to higher technology and facility costs; and

DocuSign, Inc.| 2021 Form 10-K | 47 
 
•

$6.0 million in depreciation and amortization driven by higher fixed assets additions and certain intangible assets 
acquired in the Seal and Liveoak acquisitions.

These increases were partially offset by a decrease of $19.2 million in travel expenses due to travel restrictions 
resulting from the COVID-19 pandemic. 

Research and Development

(in thousands)

Research and development

Percentage of revenue

Year Ended January 31,

2021

2020

2021 vs 2020

$  271,522 

$  185,552 

 46 %

 19 %

 19 %

Research and development expenses increased $86.0 million, or 46%, in the year ended January 31, 2021, primarily 
driven by increases of:

•

•

$56.2 million in personnel costs and $22.7 million in stock-based compensation expense due to higher headcount 
to support growth, the addition of Seal and Liveoak employees and the impact annual merit increases; and

$7.9 million in allocated overhead due to higher technology and facility costs.

These increases were partially offset by a decrease of $2.5 million in travel expenses due to travel restrictions resulting 
from the COVID-19 pandemic. 

General and Administrative

(in thousands)

General and administrative

Percentage of revenue

Year Ended January 31,

2021

2020

2021 vs 2020

$  192,697 

$  147,315 

 31 %

 13 %

 15 %

General and administrative expenses increased $45.4 million, or 31%, in the year ended January 31, 2021, primarily 
due to increases of: 

•

•

•

$23.2 million in personnel costs and $7.5 million in stock-based compensation expense primarily due to higher 
headcount to support growth and the impact of annual merit increases;

$5.2 million in allocated overhead due to higher technology and facility costs; and

$4.5 million in bad debt reserve.

Other Income and (Expense)

(in thousands)

Interest expense

Percentage of revenue

Loss on extinguishment of debt

Percentage of revenue

Interest income

Foreign currency gain (loss)

Other

Year Ended January 31,

2021

2020

2021 vs 2020

$ 

(30,799) 

$ 

(29,254) 

 5 %

 (3) %

— 

 — %

 (2) %

$ 

(33,752) 

$ 

$ 

 (2) %

7,731 

1,936 

(753) 

$ 

16,214 

(972) 

3,965 

 100 %

 (52) %

NM

NM

 (54) %

Interest income and other income, net

$ 

8,914 

$ 

19,207 

Percentage of revenue

 — %

 2 %

Interest expense, consisting primarily of the contractual interest expense and amortization of debt discount and 
issuance costs on our 2023 Notes, which remained relatively flat year over year. 

DocuSign, Inc.| 2021 Form 10-K | 48 
 
 
 
We incurred a loss of $33.8 million upon the extinguishment of a portion of our 2023 Notes issued in September 2018. 
Further details are described in Note 9 to the Consolidated Financial Statements.

Interest income and other income, net, decreased by $10.3 million in the year ended January 31, 2021, primarily due 
to lower interest income and higher amortization on our debt securities investments.

Provision for Income Taxes

(in thousands, except for percentages)

Provision for income taxes

Percentage of revenue

Year Ended January 31,

2021

2020

2021 vs 2020

$ 

13,775 

$ 

4,803 

 187 %

 1 %

 — %

Provision for income taxes increased by $9.0 million in the year ended January 31, 2021, primarily due to income taxes 
in certain foreign jurisdictions where we conduct business, including the impact of an intercompany IP transfer of $12.9 
million offset by tax benefits arising from deductions for stock-based compensation.

DocuSign, Inc.| 2021 Form 10-K | 49Liquidity and Capital Resources

Our principal sources of liquidity were cash, cash equivalents and investments as well as cash generated from 
operations. As of January 31, 2021, we had $773.5 million in cash and cash equivalents and short-term investments. 
We also had $92.7 million in long-term investments that provide additional capital resources. Since inception we have 
financed our operations primarily through equity financings and payments by our customers for use of our product 
offerings and related services. 

Additionally, we have issued senior unsecured convertible notes for general corporate purposes and partial redemption 
of outstanding notes. In September 2018, we issued and sold $575.0 million in aggregate principal amount of 0.5% 
Convertible Senior Notes due 2023 ("2023 Notes"). In January 2021, we issued and sold $690.0 million in aggregate 
principal amount of 0% Convertible Senior Notes due 2024 ("2024 Notes", and together with the 2023 Notes, the 
“Notes”). A portion of the 2024 Notes proceeds was used to repurchase $460.0 million in aggregate principal amount of 
the 2023 Notes.

In January 2021 we entered into a $500.0 million credit facility, which may be increased by an additional $250.0 million 
subject to customary terms and conditions. The credit facility is available for five years until January 11, 2026 to optimize 
our capital structure and strengthen our balance sheet. There were no outstanding borrowings under the credit facility 
as of January 31, 2021. 

Further details of these transactions are described in Note 9 to the Consolidated Financial Statements, included in Part 
II, Item 8 of this Annual Report on Form 10-K.

We were in compliance with all debt covenants at January 31, 2021.

We believe our existing cash, cash equivalents and marketable securities will be sufficient to meet our working capital 
and capital expenditures needs over at least the next 12 months. While we generated positive cash flows from 
operations in the recent years, we have generated losses from operations in the past as reflected in our accumulated 
deficit of $1.4 billion as of January 31, 2021. We expect to continue to incur operating losses for the foreseeable future 
due to the investments we intend to make and may require additional capital resources to execute strategic initiatives 
to grow our business.

We typically invoice our customers annually in advance. Therefore, a substantial source of our cash is from such 
invoices, which are included on our consolidated balance sheets in contract liabilities until revenue is recognized and 
in accounts receivable until cash is collected. Accordingly, collections from our customers have a material impact on 
our cash flows from operating activities. Our accounts receivable increased by $73.9 million in the year ended 
January 31, 2021, compared to an increase of $63.3 million, excluding the impact from acquisitions, in the year ended 
January 31, 2020, which resulted in a $10.6 million increase in cash used by operating activities year over year. 
Contract liabilities consist of the unearned portion of billed fees for our subscriptions, which is subsequently 
recognized as revenue in accordance with our revenue recognition policy. Our contract liabilities increased by $267.8 
million, excluding the impact from acquisitions, in the year ended January 31, 2021, compared to an increase of 
$130.3 million in the year ended January 31, 2020. The year over year increase contributed an additional $137.5 
million to cash provided by operating activities. Therefore, our growth in billings to existing and new customers has a 
material net beneficial impact on our cash flows from operating activities.

Our future capital requirements will depend on many factors including our growth rate, customer retention and 
expansion, tax withholding obligations related to settlement of our RSUs, the timing and extent of spending to support 
our efforts to develop our software suite, the expansion of sales and marketing activities and the continuing market 
acceptance of our software suite. We may in the future enter into arrangements to acquire or invest in complementary 
businesses, technologies and intellectual property rights. We may be required to seek additional equity or debt 
financing. In the event that additional financing is required from outside sources, we may not be able to raise it on 
terms acceptable to us or at all. If we are unable to raise additional capital when desired, our business, operating 
results and financial condition would be adversely affected.

DocuSign, Inc.| 2021 Form 10-K | 50Cash Flows

The following table summarizes our cash flows for the periods indicated:

(in thousands)

Net cash provided by (used in):

Operating activities

Investing activities

Financing activities

Effect of foreign exchange on cash, cash equivalents and restricted cash

Year Ended January 31,

2021

2020

$ 

296,954  $ 

115,696 

81,229 

(321,489) 

(58,976)   

(70,455) 

5,646 

(447) 

Net change in cash, cash equivalents and restricted cash

$ 

324,853  $ 

(276,695) 

The following discussion and analysis are for the years ended January 31, 2021 and 2020, unless otherwise 
stated. Discussion and analysis for the year ended January 31, 2020 compared to the same period ended 
January 31, 2019 may be found in the section titled “Management’s Discussion and Analysis of Financial 
Condition and Results of Operations” in our Annual Report on Form 10-K for the year ended January 31, 2020, 
filed with the Securities and Exchange Commission on March 27, 2020.

Cash Flows from Operating Activities

Cash provided by operating activities was $297.0 million and $115.7 million for the years ended January 31, 2021, and 
2020. The improvement of $181.3 million in cash flows provided by operating activities in the year ended January 31, 
2021, as compared to prior year was primarily the result of increased sales and the related cash collections, partially 
offset by cash outflows from higher operating expenses driven by increased headcount. Further, cash provided by 
operating activities for the fiscal year ended January 31, 2021 also was offset by $75.2 million pertaining to the 
repayment of 2023 Notes.

Cash Flows from Investing Activities

For the year ended January 31, 2021, cash provided by investing activities of $81.2 million was primarily driven by 
$352.5 million net maturities and sales of marketable securities, of which $180.4 million was used to fund acquisitions. 
We also paid $82.4 million for the purchases of property and equipment as we continued to invest in data center build 
outs to support our growing operations, capitalized software development projects, and completed several office build 
outs.

For the year ended January 31, 2020, cash used in investing activities of $321.5 million was primarily driven by $233.9 
million net purchases of marketable securities, $72.0 million purchases of property and equipment, and $15.5 million 
purchases of securities in connection with strategic investments.

Cash Flows from Financing Activities

For the year ended January 31, 2021, cash used in financing activities of $59.0 million was primarily driven by 
$318.3 million net payments related to our equity plans. This was partially offset by $261.8 million of net proceeds from 
the issuance of our 2024 Notes. Further details of these transactions are described in Note 9 to the Consolidated 
Financial Statements.

For the year ended January 31, 2020, cash used in financing activities of $70.5 million was driven by net payments 
related to our equity plans.

Obligations and Commitments

Our principal contractual obligations and commitments consist of obligations under the Notes (including principal and 
coupon interest), operating leases, as well as noncancelable contractual commitments that primarily relate to cloud 
infrastructure support and sales and marketing activities. Refer to Note 9, Note 10 and Note 11 to the Consolidated 
Financial Statements in Part II, Item 8 of this Annual Report on Form 10-K for more information.

We do not have any special purpose entities and we do not engage in off-balance sheet financing arrangements.

DocuSign, Inc.| 2021 Form 10-K | 51 
 
 
 
 
Critical Accounting Policies and Estimates

We prepare our financial statements in accordance with GAAP. Preparing these financial statements requires us to 
make estimates and assumptions that affect the reported amounts of assets, liabilities, revenue, expenses and related 
disclosures. We evaluate our estimates and assumptions on an ongoing basis. Our estimates are based on historical 
experience and various other assumptions that we believe to be reasonable under the circumstances. Our actual 
results could differ from these estimates.

The critical accounting estimates, assumptions and judgments that we believe to have the most significant impact on 
our consolidated financial statements are revenue recognition, deferred contract acquisition costs, stock-based 
compensation, business combinations and valuation of goodwill and other acquired intangible assets and income 
taxes.

Revenue Recognition

We recognize revenue from contracts with customers using the five-step method described in Note 1 to the 
consolidated financial statements. At contract inception we evaluate whether two or more contracts should be combined 
and accounted for as a single contract and whether the combined or single contract includes more than one 
performance obligation. We combine contracts entered into at or near the same time with the same customer if we 
determine that the contracts are negotiated as a package with a single commercial objective; the amount of 
consideration to be paid in one contract depends on the price or performance of the other contract; or the services 
promised in the contracts are a single performance obligation.

Our performance obligations consist of (i) subscription services, (ii) professional and other services, (iii) on-premises 
solutions and (iv) maintenance and support for our on-premises solutions. In general, we satisfy the majority of our 
performance obligations over time as we transfer the promised services to our customers. For some of our services, 
such as delivery of on-premises solutions, we satisfy our performance obligations at a point in time. We apply significant 
judgment in identifying and evaluating any terms and conditions in contracts which may impact revenue recognition.

Period of Benefit of Deferred Contract Acquisition Costs

Contract acquisition costs are amortized on a straight-line basis over their period of benefit. To determine the period of 
benefit, we evaluate the type of costs incurred, the nature of the related benefit, and the specific facts and 
circumstances of our arrangements. The period of benefit for commissions paid for the acquisition of the initial 
subscription contract is determined by considering our customer life and the technological life of our software suite and 
related significant features. The period of benefit for commissions on renewal subscription contracts is determined by 
considering the average contractual term for our renewal contracts. Periodically, we evaluate these factors and review 
whether events or changes in circumstances have occurred that could impact the period of benefit. Any future changes 
in circumstances around our customer life and average contractual terms of renewal contracts may materially change 
the periods of benefit and therefore the amortization amounts recognized in our consolidated statement of operations 
and comprehensive loss.

Stock-based Compensation

We issue stock-based awards to employees, including RSUs, purchase rights granted under our ESPP and stock 
options. We measure the fair value of these awards at the grant date and recognize such fair value as expense over the 
service period. 

The fair value of RSUs is determined by the fair value of our underlying common stock, the fair value of stock options 
and ESPP purchase rights are determined by the Black-Scholes option pricing model and the fair value of RSUs 
granted with a market condition is determined by a lattice model simulation analysis. 

For RSUs with a performance condition, we assess the probability that such performance conditions will be met or 
achieved every reporting period. 

Judgment is required to estimate the expected life of the stock awards, the volatility of the underlying common stock, 
forfeiture rates and probability of achievement of performance conditions. Our assumptions may differ from those used 
in prior periods. Changes to the estimates we make from time to time may have a significant impact on our stock-based 
compensation expense and could materially impact our results of operations.

DocuSign, Inc.| 2021 Form 10-K | 52We recognize compensation expense net of forfeitures that are estimated at the time of grant based on historical 
experience and our expectations regarding future pre-vesting termination behavior of employees and revise in 
subsequent periods if actual forfeitures differ from those estimates. To the extent our actual forfeiture rate is different 
from our estimate, stock-based compensation expense is adjusted accordingly.

Valuation of Acquired Intangible Assets in Business Combinations

At the acquisition date, we determine the fair value of such assets and liabilities, we make significant estimates and 
assumptions, especially with respect to acquired intangible assets. Key assumptions include, but are not limited to:

•
•
•
•

future cash flows from our revenue streams net of customer attrition;
the acquired company's existing customer relationships;
royalty rates; and
discount rates.

These estimates and assumptions are subjective. Our ability to realize the future cash flows used in our fair value 
calculations may be affected by changes in our financial condition, financial performance or business strategies.

Although we believe the assumptions and estimates we have made in the past have been reasonable and appropriate, 
they are based in part on historical experience and information obtained from the management of the acquired 
companies and are inherently uncertain. During the measurement period of up to one year, from the acquisition date, 
based on new information obtained that relates to the facts and circumstances that existed as of the acquisition date, 
we record adjustments to the assets acquired and liabilities assumed with the corresponding offset to goodwill. We 
record adjustments identified, if any, subsequent to the end of the measurement period in our consolidated statement of 
operations.

Income Taxes

We use the asset and liability method of accounting for income taxes. Under this method, income tax expense is 
recognized for the amount of taxes payable or refundable for the current year. In addition, deferred tax assets and 
liabilities are recognized for the expected future tax consequences of temporary differences between the financial 
reporting and tax basis of assets and liabilities, and for operating losses and tax credit carryforwards. Management 
must make assumptions, judgments and estimates to determine our current provision for income taxes and our 
deferred tax assets and liabilities.

We record a valuation allowance to reduce our deferred tax assets to the net amount that we believe is more likely than 
not  to  be  realized. Accordingly,  the  need  to  establish  such  allowance  is  assessed  periodically  by  considering  matters 
such  as  future  reversals  of  existing  taxable  temporary  differences,  projected  future  taxable  income,  tax  planning 
strategies and results of recent operations. The evaluation of recoverability of the deferred tax assets requires that we 
weigh all positive and negative evidence to reach a conclusion that it is more likely than not that all or some portion of 
the deferred tax assets will not be realized. The weight given to the evidence is commensurate with the extent to which 
it can be objectively verified.

In recognizing tax benefits from uncertain tax positions, we assess whether it is more likely than not that the tax position 
will be sustained on examination by the taxing authorities based on the technical merits of the position. As we expand 
internationally, we will face increased complexity in determining the appropriate tax jurisdictions for revenue and 
expense items, and as a result, we may record unrecognized tax benefits in the future. At that time, we would make 
adjustments to these potential future reserves when facts and circumstances change, such as the closing of a tax audit 
or the refinement of an estimate. Our estimate of the potential outcome of any uncertain tax position is subject to 
management's assessment of relevant risks, facts and circumstances existing at that time. To the extent that the final 
tax outcome of these matters would be different to the amounts we may potentially record in the future, such 
differences will affect the provision for income taxes in the period in which such determination is made and could have 
a material impact on our financial condition and operating results.

Loss Contingencies

We evaluate contingent liabilities including threatened or pending litigation and make provisions for such liabilities when 
it is both probable that a loss has been incurred and its amount can be reasonably estimated. Because of uncertainties 
related to these legal matters, we base our estimates and accrue the liabilities, if any, on the information available at the 
time of our assessment. Developments in these matters could affect the amount of liability we accrue. As additional 
information becomes available, we may revise our estimates. Any revisions in the estimates of potential liabilities could 

DocuSign, Inc.| 2021 Form 10-K | 53have a material impact on our operating results and financial position. Further, until the final resolution of any such 
matter, there may be a loss exposure in excess of the liability recognized and such amount could be significant.

Recent Accounting Pronouncements

Refer to Note 1 in the Notes to the Consolidated Financial Statements in Part II, Item 8 of this Annual Report on Form 
10-K for recently issued accounting pronouncements not yet adopted as of the date of this report.

DocuSign, Inc.| 2021 Form 10-K | 54Non-GAAP Financial Measures and Other Key Metrics

To supplement our consolidated financial statements, which are prepared and presented in accordance with GAAP, we 
use certain non-GAAP financial measures, as described below, to understand and evaluate our core operating 
performance. These non-GAAP financial measures, which may be different than similarly titled measures used by other 
companies, are presented to enhance investors’ overall understanding of our financial performance and should not be 
considered a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP.

We believe that these non-GAAP financial measures provide useful information about our financial performance, 
enhance the overall understanding of our past performance and future prospects, and allow for greater transparency 
with respect to important metrics used by our management for financial and operational decision-making. We present 
these non-GAAP measures to assist investors in seeing our financial performance using a management view, and 
because we believe that these measures provide an additional tool for investors to use in comparing our core financial 
performance over multiple periods with other companies in our industry.

Non-GAAP gross profit, non-GAAP gross margin, non-GAAP income from operations, non-GAAP operating 
margin and non-GAAP net income: We define these non-GAAP financial measures as the respective GAAP 
measures, excluding expenses related to stock-based compensation, employer payroll tax on employee stock 
transactions, amortization of acquisition-related intangibles, amortization of debt discount and issuance costs, 
acquisition-related expenses, loss on extinguishment of debt, tax impact related to an intercompany IP transfer, and, as 
applicable, other special items. The amount of employer payroll tax-related items on employee stock transactions is 
dependent on our stock price and other factors that are beyond our control and that do not correlate to the operation of 
the business. When evaluating the performance of our business and making operating plans, we do not consider these 
items (for example, when considering the impact of equity award grants, we place a greater emphasis on overall 
stockholder dilution rather than the accounting charges associated with such grants). We believe it is useful to exclude 
these expenses in order to better understand the long-term performance of our core business and to facilitate 
comparison of our results to those of peer companies and over multiple periods. 

Free cash flow: We define free cash flow as net cash provided by operating activities less purchases of property and 
equipment. We believe free cash flow is an important liquidity measure of the cash that is available (if any), after 
purchases of property and equipment, for operational expenses, investment in our business, and to make acquisitions. 
Free cash flow is useful to investors as a liquidity measure because it measures our ability to generate or use cash in 
excess of our capital investments in property and equipment. Once our business needs and obligations are met, cash 
can be used to maintain a strong balance sheet and invest in future growth.

Billings: We define billings as total revenues plus the change in our contract liabilities and refund liability less contract 
assets and unbilled accounts receivable in a given period. Billings reflects sales to new customers plus subscription 
renewals and additional sales to existing customers. Only amounts invoiced to a customer in a given period are 
included in billings. We believe billings is a key metric to measure our periodic performance. Given that most of our 
customers pay in annual installments one year in advance, but we typically recognize a majority of the related revenue 
ratably over time, we use billings to measure and monitor our ability to provide our business with the working capital 
generated by upfront payments from our customers.

DocuSign, Inc.| 2021 Form 10-K | 55Reconciliation of gross profit (loss) and gross margin:

(in thousands)

GAAP gross profit

Add: Stock-based compensation

Add: Amortization of acquisition-related intangibles

Add: Employer payroll tax on employee stock transactions

Add: Acquisition-related expenses

Non-GAAP gross profit

GAAP gross margin

Non-GAAP adjustments

Non-GAAP gross margin

GAAP subscription gross profit

Add: Stock-based compensation

Add: Amortization of acquisition-related intangibles

Add: Employer payroll tax on employee stock transactions

Year Ended January 31,

2021

2020

2019

$  1,088,989 

$ 

730,737 

$ 

508,548 

42,658 

11,052 

5,904 

— 

28,585 

5,704 

2,577 

— 

42,040 

6,081 

1,949 

108 

$  1,148,603 

$ 

767,603 

$ 

558,726 

 75 %

 4 %

 79 %

 75 %

 4 %

 79 %

 73 %

 7 %

 80 %

$  1,121,405 

$ 

754,532 

$ 

545,893 

20,793 

11,052 

2,862 

12,882 

5,704 

1,054 

16,182 

6,081 

830 

Non-GAAP subscription gross profit

$  1,156,112 

$ 

774,172 

$ 

568,986 

GAAP subscription gross margin

Non-GAAP adjustments

Non-GAAP subscription gross margin

 81 %

 3 %

 84 %

 82 %

 2 %

 84 %

 82 %

 4 %

 86 %

GAAP professional services and other gross loss

$ 

(32,416) 

$ 

(23,795) 

$ 

(37,345) 

Add: Stock-based compensation

Add: Employer payroll tax on employee stock transactions

Add: Acquisition-related expenses

21,865 

3,042 

— 

15,703 

1,523 

— 

25,858 

1,119 

108 

Non-GAAP professional services and other gross loss

$ 

(7,509) 

$ 

(6,569) 

$ 

(10,260) 

GAAP professional services and other gross margin

Non-GAAP adjustments

Non-GAAP professional services and other gross margin

 (45) %

 35 %

 (10) %

 (43) %

 31 %

 (12) %

 (100) %

 73 %

 (27) %

Reconciliation of income (loss) from operations and operating margin:

(in thousands)

GAAP loss from operations

Add: Stock-based compensation

Add: Amortization of acquisition-related intangibles

Add: Employer payroll tax on employee stock transactions

Add: Acquisition-related expenses

Year Ended January 31,

2021

2020

2019

$ 

(173,855) 

$ 

(193,509) 

$ 

(426,323) 

286,877 

25,618 

34,042 

7,962 

206,404 

17,717 

16,720 

— 

410,978 

13,102 

15,657 

1,768 

Non-GAAP income from operations

$ 

180,644 

$ 

47,332 

$ 

15,182 

GAAP operating margin

Non-GAAP adjustments

Non-GAAP operating margin

 (12) %

 24 %

 12 %

 (20) %

 25 %

 5 %

 (61) %

 63 %

 2 %

DocuSign, Inc.| 2021 Form 10-K | 56 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Reconciliation of net income (loss):

(in thousands, except per share data)

GAAP net loss

Add: Stock-based compensation

Add: Amortization of acquisition-related intangibles

Add: Employer payroll tax on employee stock transactions

Add: Acquisition-related expenses

Add: Amortization of debt discount and issuance costs

Add: Loss on extinguishment of debt
Add: Tax expense related to intercompany IP transfer(1)
Less: Tax effect of the SpringCM acquisition(2)

Year Ended January 31,

2021

2020

2019

$ 

(243,267)  $ 

(208,359)  $ 

(426,458) 

286,877 

25,618 

34,042 

7,962 

28,001 

33,752 

9,294 

— 

206,404 

17,717 

16,720 

— 

26,389 

— 

— 

— 

410,978 

13,102 

15,657 

1,839 

9,507 

— 

— 

(7,080) 

17,545 

Non-GAAP net income

$ 

182,279  $ 

58,871  $ 

(1) Represents net change in tax liabilities related to an intercompany IP transfer
(2) Represents a tax benefit related to the release of a portion of our deferred tax asset valuation allowance resulting from the 

SpringCM Acquisition

Computation of free cash flow:

(in thousands)

Net cash provided by operating activities

Less: Purchases of property and equipment

Non-GAAP free cash flow

Net cash (used in) provided by investing activities

Net cash (used in) provided by financing activities

Computation of billings:

(in thousands)

Revenue

Year Ended January 31,

2021

2020

2019

$ 

$ 

$ 

$ 

296,954  $ 

115,696  $ 

76,086 

(82,395)   

(72,046)   

(30,413) 

214,559  $ 

43,650  $ 

45,673 

81,229  $ 

(321,489)  $ 

(664,324) 

(58,976)  $ 

(70,455)  $ 

853,116 

Year Ended January 31,

2021

2020

2019

$ 

1,453,047  $ 

973,971  $ 

700,969 

Add: Contract liabilities and refund liability, end of period

800,940 

522,201 

390,887 

Less: Contract liabilities and refund liability, beginning of period  

(522,201)   

(390,887)   

(282,943) 

Add: Contract assets and unbilled accounts receivable, 
beginning of period

Less: Contract assets and unbilled accounts receivable, end of 
period

Add: Contract assets and unbilled accounts receivable 
contributed by acquisitions

Less: Contract liabilities and refund liability contributed by 
acquisitions

15,082 

13,436 

16,899 

(21,021)   

(15,082)   

(13,436) 

6,589 

(9,344)   

— 

— 

— 

(11,002) 

Non-GAAP billings

$ 

1,723,092  $ 

1,103,639  $ 

801,374 

DocuSign, Inc.| 2021 Form 10-K | 57 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

We are exposed to market risks in the ordinary course of our business. Market risk represents the risk of loss that may 
impact our financial position due to adverse changes in financial market prices and rates. Our market risk exposure is 
primarily the result of fluctuations in foreign currency exchange and interest rates.

Interest Rate Risk 

As of January 31, 2021, we had cash, cash equivalents and investments totaling $866.2 million, which consisted 
primarily of bank deposits, money market funds, commercial paper, corporate notes and bonds and U.S. Treasury and 
government agency securities. Interest-earning instruments carry a degree of interest rate risk. Our investment 
portfolio is comprised of highly rated securities and limits the amount of credit exposure to any one issuer. A 
hypothetical 100 basis point increase in interest rates would result in an approximately $1.8 million decrease of the fair 
value of our investment portfolio as of January 31, 2021. Such losses would only be realized if we sold the 
investments prior to maturity. We do not enter into investments for trading or speculative purposes and have not used 
any derivative financial instruments to manage our interest rate risk exposure.

We had no exposure to changes in interest rates from debt obligations at January 31, 2021 as our 2023 Notes and 2024 
Notes were issued at fixed rates of 0.5% and 0.0%, respectively. The fair value of the Notes changes when the market 
price of our stock fluctuates or interest rates change. However, we carry the Notes at face value less unamortized 
discount on our balance sheet and present the fair value for required disclosure purposes only.

Foreign Currency Exchange Risk

Our reporting currency is the U.S. dollar, and the functional currency of each of our subsidiaries is either its local 
currency or the U.S. dollar, depending on the circumstances. The assets and liabilities of each of our subsidiaries are 
translated into U.S. dollars at exchange rates in effect at each balance sheet date. Operations accounts are translated 
using the average exchange rate for the relevant period. A strengthening or weakening of the U.S. dollar against the 
other currencies may negatively or positively affect our operating results as expressed in U.S. dollars. Foreign 
currency translation adjustments are accounted for as a component of “Accumulated other comprehensive income 
(loss)” within “Stockholders’ equity”. Gains or losses due to remeasurements of transactions denominated in foreign 
currencies are included in “Interest and other income, net” in our consolidated statements of operations and 
comprehensive loss. We have not engaged in the hedging of foreign currency transactions to date, although we may 
choose to do so in the future. We do not believe that an immediate 10% increase or decrease in the relative value of 
the U.S. dollar to other currencies would have a material effect on our operating results.

DocuSign, Inc.| 2021 Form 10-K | 58ITEM 8. CONSOLIDATED FINANCIAL STATEMENTS

Report of Independent Registered Public Accounting Firm

Index

Consolidated Financial Statements

Consolidated Balance Sheets as of January 31, 2021 and 2020

Consolidated Statements of Operations and Comprehensive Loss for the Years Ended January 31, 2021, 2020 
and 2019

Consolidated Statements of Redeemable Convertible Preferred Stock and Stockholders’ Equity (Deficit) for the 
Years Ended January 31, 2021, 2020 and 2019

Consolidated Statements of Cash Flows for the Years Ended January 31, 2021, 2020 and 2019

Notes to Consolidated Financial Statements

Note 1

Note 2

Note 3

Note 4

Note 5

Note 6

Note 7

Note 8

Note 9

Summary of Significant Accounting Policies

Revenue and Performance Obligations

Fair Value Measurements

Property and Equipment, Net

Acquisitions

Goodwill and Intangible Assets, Net

Contract Balances

Deferred Contract Acquisition and Fulfillment Costs

Debt

Note 10

Leases

Note 11

Commitments and Contingencies

Note 12

Stockholders' Equity

Note 13

Net Loss Per Share Attributable to Common Stockholders

Note 14

Employee Benefit Plan

Note 15

Income Taxes

Note 16

Geographic Information

Note 17

Subsequent Events

60

62

62

63

64

66

68

68

78

78

79

80

82

83

83

83

87

88

89

92

92

92

95

96

DocuSign, Inc.| 2021 Form 10-K | 59Report of Independent Registered Public Accounting Firm 

To the Board of Directors and Stockholders of DocuSign, Inc.

Opinions on the Financial Statements and Internal Control over Financial Reporting

We have audited the accompanying consolidated balance sheets of DocuSign, Inc. and its subsidiaries (the “Company”) 
as of January 31, 2021 and 2020, and the related consolidated statements of operations and comprehensive loss, of 
redeemable convertible preferred stock and stockholders’ equity (deficit), and of cash flows for each of the three years 
in the period ended January 31, 2021, including the related notes (collectively referred to as the “consolidated financial 
statements”). We also have audited the Company's internal control over financial reporting as of January 31, 2021, 
based on criteria established in Internal Control - Integrated Framework (2013) issued by the Committee of Sponsoring 
Organizations of the Treadway Commission (COSO).

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the 
financial position of the Company as of January 31, 2021 and 2020, and the results of its operations and its cash flows 
for each of the three years in the period ended January 31, 2021 in conformity with accounting principles generally 
accepted in the United States of America. Also in our opinion, the Company maintained, in all material respects, 
effective internal control over financial reporting as of January 31, 2021, based on criteria established in Internal Control 
- Integrated Framework (2013) issued by the COSO.

Change in Accounting Principle

As discussed in Note 1 to the consolidated financial statements, the Company changed the manner in which it accounts 
for leases effective February 1, 2019.

Basis for Opinions

The Company's management is responsible for these consolidated financial statements, for maintaining effective 
internal control over financial reporting, and for its assessment of the effectiveness of internal control over financial 
reporting, included in Management’s Annual Report on Internal Control over Financial Reporting appearing under Item 
9A. Our responsibility is to express opinions on the Company’s consolidated financial statements and on the Company's 
internal control over financial reporting based on our audits. We are a public accounting firm registered with the Public 
Company Accounting Oversight Board (United States) (PCAOB) and are required to be independent with respect to the 
Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities 
and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and 
perform the audits to obtain reasonable assurance about whether the consolidated financial statements are free of 
material misstatement, whether due to error or fraud, and whether effective internal control over financial reporting was 
maintained in all material respects.  

Our audits of the consolidated financial statements included performing procedures to assess the risks of material 
misstatement of the consolidated financial statements, whether due to error or fraud, and performing procedures that 
respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and 
disclosures in the consolidated financial statements. Our audits also included evaluating the accounting principles used 
and significant estimates made by management, as well as evaluating the overall presentation of the consolidated 
financial statements. Our audit of internal control over financial reporting included obtaining an understanding of internal 
control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the 
design and operating effectiveness of internal control based on the assessed risk. Our audits also included performing 
such other procedures as we considered necessary in the circumstances. We believe that our audits provide a 
reasonable basis for our opinions.

As described in Management’s Annual Report on Internal Control over Financial Reporting, management has excluded 
Seal Software Group Limited and Liveoak Technologies, Inc. from its assessment of internal control over financial 
reporting as of January 31, 2021 because they were acquired by the Company in a purchase business combination 
during 2021. We have also excluded Seal Software Group Limited and Liveoak Technologies, Inc. from our audit of 
internal control over financial reporting. Seal Software Group Limited and Liveoak Technologies, Inc. are wholly-owned 
subsidiaries whose total assets and total revenues excluded from management’s assessment and our audit of internal 
control over financial reporting collectively represent approximately 1.5% and 1.5%, respectively, of the related 
consolidated financial statement amounts as of and for the year ended January 31, 2021.

Definition and Limitations of Internal Control over Financial Reporting

DocuSign, Inc.| 2021 Form 10-K | 60A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding 
the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with 
generally accepted accounting principles. A company’s internal control over financial reporting includes those policies 
and procedures that (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the 
transactions and dispositions of the assets of the company; (ii) provide reasonable assurance that transactions are 
recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting 
principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of 
management and directors of the company; and (iii) provide reasonable assurance regarding prevention or timely 
detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on 
the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. 
Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become 
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may 
deteriorate.

Critical Audit Matters

The critical audit matter communicated below is a matter arising from the current period audit of the consolidated 
financial statements that was communicated or required to be communicated to the audit committee and that (i) relates 
to accounts or disclosures that are material to the consolidated financial statements and (ii) involved our especially 
challenging, subjective, or complex judgments. The communication of critical audit matters does not alter in any way our 
opinion on the consolidated financial statements, taken as a whole, and we are not, by communicating the critical audit 
matter below, providing a separate opinion on the critical audit matter or on the accounts or disclosures to which it 
relates.

Revenue Recognition - Identifying and Evaluating Terms and Conditions in Contracts 

As described in Note 1 to the consolidated financial statements, revenue recognition is determined by management 
through the following steps: (i) identification of the contract, or contracts, with the customer; (ii) identification of the 
performance obligations in the contract; (iii) determination of the transaction price; (iv) allocation of the transaction price 
to the performance obligation in the contract; and (v) recognition of the revenue when, or as, the Company satisfies a 
performance obligation. Management applies significant judgment in identifying and evaluating any terms and 
conditions in contracts which may impact revenue recognition. For the year ended January 31, 2021, the Company’s 
revenue was $1.45 billion. 

The principal considerations for our determination that performing procedures relating to revenue recognition, 
specifically identifying and evaluating terms and conditions in contracts, is a critical audit matter are the significant 
judgment by management in identifying and evaluating terms and conditions in contracts that impact revenue 
recognition. This in turn led to significant auditor judgment and effort in performing procedures and evaluating audit 
evidence to determine whether terms and conditions were appropriately identified and evaluated by management. 

Addressing the matter involved performing procedures and evaluating audit evidence in connection with forming our 
overall opinion on the consolidated financial statements. These procedures included testing the effectiveness of controls 
relating to the revenue recognition process, including controls related to the identification and evaluation of terms and 
conditions that impact the determination of revenue recognition. These procedures also included, among others, testing 
the completeness and accuracy of management’s identification and evaluation of the specific terms and conditions in 
contracts with customers by examining revenue contracts on a test basis and testing management’s process for 
identifying and evaluating the terms and conditions in contracts, including management’s determination of the impact of 
those terms and conditions on revenue recognition.

PricewaterhouseCoopers LLP
San Francisco, California
March 31, 2021

We have served as the Company’s auditor since 2009, which includes periods before the Company became subject to 
SEC reporting requirements. 

DocuSign, Inc.| 2021 Form 10-K | 61DOCUSIGN, INC.
CONSOLIDATED BALANCE SHEETS

(in thousands, except per share data)
Assets
Current assets

Cash and cash equivalents
Investments—current

Accounts receivable, net of allowance for doubtful accounts of $5,362 and $2,982 
as of January 31, 2021 and 2020
Contract assets—current
Prepaid expenses and other current assets

Total current assets
Investments—noncurrent
Property and equipment, net
Operating lease right-of-use assets
Goodwill
Intangible assets, net
Deferred contract acquisition costs—noncurrent
Other assets—noncurrent
Total assets
Liabilities and Equity
Current liabilities

Accounts payable
Accrued expenses and other current liabilities
Accrued compensation
Convertible senior notes—current
Contract liabilities—current
Operating lease liabilities—current

Total current liabilities

Convertible senior notes, net—noncurrent
Contract liabilities—noncurrent
Operating lease liabilities—noncurrent
Deferred tax liability—noncurrent
Other liabilities—noncurrent
Total liabilities

Commitments and contingencies (Note 11)
Convertible senior notes (Note 9)
Stockholders’ equity

Preferred stock, $0.0001 par value; 10,000 shares authorized, 0 shares issued 
and outstanding as of January 31, 2021 and 2020
Common stock, $0.0001 par value; 500,000 shares authorized, 192,807 shares 
outstanding as of January 31, 2021; 500,000 shares authorized, 181,254 shares 
outstanding as of January 31, 2020
Treasury stock, at cost: 5 shares as of January 31, 2021; 0 shares as of 
January 31, 2020
Additional paid-in capital
Accumulated other comprehensive income (loss)
Accumulated deficit

Total stockholders’ equity
Total liabilities and equity

The accompanying notes are an integral part of these consolidated financial statements.

January 31,

2021

2020

$ 

566,055  $ 
207,450 

241,203 
414,939 

$ 

$ 

323,570 
16,883 
48,390 
1,162,348 
92,717 
165,039 
159,352 
350,151 
121,828 
260,130 
24,942 
2,336,507  $ 

37,367  $ 
66,566 
156,158 
20,469 
779,642 
32,971 
1,093,173 
693,219 
16,492 
165,704 
6,464 
32,328 
2,007,380 

3,390 

— 

19 

237,841 
12,502 
37,405 
943,890 
239,729 
128,293 
149,833 
194,882 
56,500 
153,333 
24,678 
1,891,138 

28,144 
54,344 
83,189 
— 
507,560 
20,728 
693,965 
465,321 
11,478 
162,432 
4,920 
6,695 
1,344,811 

— 

— 

18 

(1,048)   

1,702,254 
4,964 

(1,380,452)   
325,737 
2,336,507  $ 

$ 

— 
1,685,167 
(1,673) 
(1,137,185) 
546,327 
1,891,138 

DocuSign, Inc.| 2021 Form 10-K | 62 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DOCUSIGN, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS

Year Ended January 31,

(in thousands, except per share data)

2021

2020

2019

Revenue:

Subscription

Professional services and other

Total revenue

Cost of revenue:

Subscription

Professional services and other

Total cost of revenue

Gross profit

Operating expenses:

Sales and marketing

Research and development

General and administrative

Total operating expenses

Loss from operations

Interest expense

Loss on extinguishment of debt

Interest income and other income, net

$ 

1,381,397  $ 

918,463  $ 

663,657 

71,650 

1,453,047 

259,992 

104,066 

364,058 

1,088,989 

798,625 

271,522 

192,697 

1,262,844 

55,508 

973,971 

163,931 

79,303 

243,234 

730,737 

591,379 

185,552 

147,315 

924,246 

37,312 

700,969 

117,764 

74,657 

192,421 

508,548 

539,606 

185,968 

209,297 

934,871 

(173,855)   

(193,509)   

(426,323) 

(30,799)   

(33,752)   

8,914 

(29,254)   

(10,844) 

— 

19,207 

— 

8,959 

Loss before provision for (benefit from) income taxes

(229,492)   

(203,556)   

(428,208) 

Provision for (benefit from) income taxes

Net loss

Net loss per share attributable to common stockholders, basic 
and diluted

Weighted-average number of shares used in computing net 
loss per share attributable to common stockholders, basic and 
diluted

Other comprehensive income (loss):

Foreign currency translation gains (losses), net of tax

Unrealized gains (losses) on investments, net of tax

Other comprehensive income (loss)

Comprehensive loss

$ 

$ 

$ 

13,775 

4,803 

(1,750) 

(243,267)  $ 

(208,359)  $ 

(426,458) 

(1.31)  $ 

(1.18)  $ 

(3.16) 

185,760 

176,704 

135,163 

7,468  $ 

(831)   

6,637 

(573)  $ 

(5,626) 

865 

292 

258 

(5,368) 

$ 

(236,630)  $ 

(208,067)  $ 

(431,826) 

Stock-based compensation expense included in costs and 
expenses:

Cost of revenue—subscription

$ 

20,793  $ 

12,882  $ 

Cost of revenue—professional services and other

Sales and marketing

Research and development

General and administrative

21,865 

131,041 

65,890 

47,288 

15,703 

94,863 

43,211 

39,745 

16,182 

25,858 

172,115 

74,108 

122,715 

The accompanying notes are an integral part of these consolidated financial statements.

DocuSign, Inc.| 2021 Form 10-K | 63 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DOCUSIGN, INC.
CONSOLIDATED STATEMENTS OF REDEEMABLE CONVERTIBLE PREFERRED STOCK AND 
STOCKHOLDERS’ EQUITY (DEFICIT)

Redeemable 
Convertible 
Preferred Stock

Common Stock

(in thousands)

Shares

Amount

Shares

Amoun
t

Accumul
ated 
Other 
Compreh
ensive 
Income 
(Loss)

Additional 
Paid-In 
Capital

Total 
Stockhol
ders’ 
Equity 
(Deficit)

Accumul
ated 
Deficit

Balances at January 31, 
2018

Issuance of common stock 
in connection with initial 
public offering, net of 
offering costs

Conversion of redeemable 
convertible preferred stock 
to common stock in 
connection with initial 
public offering

Conversion of preferred 
stock warrant to common 
stock warrant in connection 
with initial public offering

Equity component of 
convertible senior notes 
issuance

Purchase of capped calls 
related to issuance of 
convertible senior notes

Exercise of stock options

Settlement of RSUs

Tax withholding on net 
share settlement of RSUs

Employee stock-based 
compensation expense

Non-employee stock-based 
compensation expense

Accretion of preferred 
stock

Exercise of common stock 
warrants

Net loss

Other comprehensive loss, 
net

Balances at January 31, 
2019

 100,226  $ 547,501 

  35,700  $ 

4  $  160,265  $  3,403  $ (502,320)  $ (338,648) 

— 

— 

  19,314 

2 

  524,977 

— 

— 

  524,979 

 (100,226)   (547,854) 

  100,350 

10 

  547,844 

— 

— 

  547,854 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

353 

— 

— 

— 

— 

— 

— 

5,791 

8,126 

— 

— 

— 

— 

22 

— 

— 

— 

848 

— 

  131,331 

— 

— 

1 

(67,563)   

50,211 

(1)   

— 

  (215,332)   

— 

  411,803 

— 

— 

— 

— 

— 

1,058 

(353)   

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

848 

— 

  131,331 

— 

— 

— 

(67,563) 

  50,211 

— 

— 

  (215,332) 

— 

  411,803 

— 

— 

— 

1,058 

(353) 

— 

  (426,458)    (426,458) 

(5,368)   

— 

(5,368) 

— 

  169,303  $ 

17  $ 1,545,088  $  (1,965)  $ (928,778)  $ 614,362 

The accompanying notes are an integral part of these consolidated financial statements.

DocuSign, Inc.| 2021 Form 10-K | 64 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DOCUSIGN, INC.
CONSOLIDATED STATEMENTS OF REDEEMABLE CONVERTIBLE PREFERRED STOCK AND 
STOCKHOLDERS’ EQUITY (DEFICIT) (Continued)

(in thousands)

Shares

Amount

Common Stock

Additional 
Paid-In 
Capital

Treasury 
Stock

Accumulat
ed Other 
Comprehe
nsive 
Income 
(Loss)

Accumulat
ed Deficit

Total 
Stockhold
ers’ Equity

169,303  $ 

17  $ 1,545,088  $ 

—  $ 

(1,965)  $  (928,778)  $  614,362 

Balances at January 31, 
2019

Exercise of stock options

Settlement of RSUs

Tax withholding on net 
share settlement of RSUs

Employee stock purchase 
plan

Employee stock-based 
compensation expense

Net loss

Cumulative impact of Topic 
842 adoption

Other comprehensive 
income, net

Balances at January 31, 
2020

Settlement of convertible 
senior notes due in 2023
Reclassification to 
mezzanine equity for 
convertible senior notes 
due in 2023

Equity component of 
issued convertible senior 
notes due in 2024
Purchase of capped calls 
related to issuance of 
convertible senior notes 
due in 2024

Issuance of common stock 
as consideration for 
acquisition

Exercise of stock options

Settlement of RSUs
Tax withholding on net 
share settlement of RSUs 
and employee stock 
purchase plan

Employee stock purchase 
plan

Employee stock-based 
compensation expense

Net loss

Other comprehensive 
income, net

Balances at January 31, 
2021

6,737 

4,706 

— 

508 

— 

— 

— 

— 

1 

— 

— 

— 

— 

— 

— 

— 

72,176 

— 

(166,504)   

23,872 

210,535 

— 

— 

— 

181,254 

18 

  1,685,167 

4,698 

1 

(31,933)   

— 

— 

— 

247 

2,072 

4,072 

— 

464 

— 

— 

— 

— 

(3,390)   

— 

63,268 

— 

(31,395)   

48,361 

24,305 

— 

— 

— 

— 

— 

— 

— 

— 

— 

(376,542)   

(1,048)   

29,859 

294,554 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

72,177 

— 

(166,504) 

23,872 

210,535 

(208,359)   

(208,359) 

(48)   

(48) 

292 

— 

292 

(1,673)    (1,137,185)   

546,327 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

(31,932) 

— 

(3,390) 

— 

63,268 

— 

(31,395) 

— 

— 

— 

— 

— 

— 

48,361 

24,305 

— 

(377,590) 

29,859 

294,554 

(243,267)   

(243,267) 

6,637 

— 

6,637 

192,807  $ 

19  $ 1,702,254  $ 

(1,048)  $ 

4,964  $ (1,380,452)  $  325,737 

The accompanying notes are an integral part of these consolidated financial statements.

DocuSign, Inc.| 2021 Form 10-K | 65 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DOCUSIGN, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS

(in thousands)
Cash flows from operating activities:
Net loss
Adjustments to reconcile net loss to net cash provided by operating activities

Depreciation and amortization
Amortization of deferred contract acquisition and fulfillment costs
Amortization of debt discount and transaction costs
Loss on extinguishment of debt

Operating cash flow related to repayments of convertible senior notes
Non-cash operating lease costs
Stock-based compensation expense
Deferred income taxes
Other
Changes in operating assets and liabilities

Accounts receivable
Contract assets
Prepaid expenses and other current assets
Deferred contract acquisition and fulfillment costs
Other assets
Accounts payable
Accrued expenses and other liabilities
Accrued compensation
Contract liabilities
Operating lease liabilities

Net cash provided by operating activities

Cash flows from investing activities:
Cash paid for acquisition, net of acquired cash
Purchases of marketable securities
Sales of marketable securities
Maturities of marketable securities
Purchases of strategic investments
Purchases of other investments
Purchases of property and equipment

Net cash (used in) provided by investing activities

Cash flows from financing activities:

Proceeds from issuance of convertible senior notes, net of initial purchasers' 
discounts and transaction costs
Purchase of capped calls related to issuance of convertible senior notes
Repayments of convertible senior notes
Payment of revolving credit facility costs
Proceeds from issuance of common stock in initial public offering, net of 
underwriting commissions
Payment of tax withholding obligation on RSU settlement and ESPP purchase
Proceeds from exercise of stock options
Proceeds from employee stock purchase plan
Payment of deferred offering costs
Other financing

Net cash (used in) provided by financing activities

Effect of foreign exchange on cash, cash equivalents and restricted cash
Net increase (decrease) in cash, cash equivalents and restricted cash
Cash, cash equivalents and restricted cash at beginning of period
Cash, cash equivalents and restricted cash at end of period

Year Ended January 31,
2020

2019

2021

$  (243,267)  $  (208,359)  $  (426,458) 

38,027 
42,112 
9,507 
— 

— 
— 
410,978 
(5,001) 
800 

(42,571) 
4,204 
(3,283) 
(80,869) 
2,658 
(7,380) 
6,449 
26,039 
100,874 
— 
76,086 

(218,779) 
(415,132) 
— 
— 
— 
— 
(30,413) 
(664,324) 

71,090 
99,384 
28,001 
33,752 

50,182 
69,747 
26,389 
— 

(75,165)   
26,728 
286,877 

(2,410)   
(210)   

— 
19,435 
206,404 
1,287 
(1,741)   

(63,293)   
(1,508)   
(3,142)   
(115,723)   
1,538 
3,849 
9,353 
5,636 
130,266 
(14,624)   
115,696 

— 

(861,252)   

— 
627,309 
(15,500)   

— 

(72,046)   
(321,489)   

(73,913)   
1,912 
(1,155)   
(208,510)   
(6,006)   
12,128 
37,155 
64,586 
267,750 
(21,773)   
296,954 

(180,370)   
(164,989)   
28,986 
488,538 

(5,300)   
(3,241)   
(82,395)   
81,229 

677,370 
(31,395)   
(384,199)   
(2,453)   

— 
— 
— 
— 

560,756 
(67,563) 
— 
— 

— 

— 

(372,463)   
24,305 
29,859 
— 
— 

(166,504)   
72,177 
23,872 
— 
— 

529,305 
(215,332) 
50,211 
— 
(4,011) 
(250) 
853,116 
(4,136) 
260,742 
257,436 
$  566,336  $  241,483  $  518,178 

(70,455)   
(447)   
(276,695)   
518,178 

(58,976)   
5,646 
324,853 
241,483 

The accompanying notes are an integral part of these consolidated financial statements.

DocuSign, Inc.| 2021 Form 10-K | 66 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DOCUSIGN, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS (Continued)

(in thousands)
Supplemental disclosure:

Cash paid for interest
Cash paid for operating lease liabilities
Cash paid for income taxes

Non-cash investing and financing activities:

Year Ended January 31,

2021

2020

2019

$ 

78,040  $ 
35,176 
3,503 

2,852  $ 

22,034 
1,970 

Property and equipment in accounts payable and accrued expenses 
and other current liabilities
Operating lease right-of-use assets exchanged for lease obligations
Fair value of shares issued as consideration for acquisition
Fair value of shares issued as part of the repayments of convertible 
senior notes
Conversion of redeemable convertible preferred stock to common 
stock in connection with initial public offering
Conversion of preferred stock warrant to common stock warrant in 
connection with initial public offering
Preferred stock accretion
Recognition of build-to-suit lease
Derecognition of build-to-suit lease

$ 

3,903  $ 

30,816 
48,361 

1,233,990 

— 

— 
— 
— 
— 

The accompanying notes are an integral part of these consolidated financial statements.

14,082  $ 
77,391 
— 

— 

— 

— 
— 
— 
2,479 

204 
— 
3,213 

2,293 
— 
— 

— 

547,854 

848 
353 
2,479 
— 

DocuSign, Inc.| 2021 Form 10-K | 67 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DOCUSIGN, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Note 1. Summary of Significant Accounting Policies

Organization and Description of Business

DocuSign, Inc. (“we,” “our” or “us”) was incorporated in the State of Washington in April 2003. We merged with and into 
DocuSign, Inc., a Delaware corporation, in March 2015.

We provide a platform that enables businesses of all sizes to digitally prepare, sign, act on and manage agreements, 
thereby simplifying and accelerating the process of doing business.

Basis of Presentation and Principles of Consolidation

Our consolidated financial statements include those of DocuSign, Inc. and our subsidiaries. All intercompany 
accounts and transactions have been eliminated in consolidation. The accompanying consolidated financial 
statements have been prepared in accordance with United States (“U.S.”) generally accepted accounting 
principles (“GAAP”). Our fiscal year ends on January 31. References to fiscal 2021, for example, are to the fiscal 
year ended January 31, 2021. 

Certain prior year amounts have been reclassified to conform to current year presentation. These amounts were not 
material to any of the periods presented.

Use of Estimates

The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and 
assumptions in the consolidated financial statements and notes thereto. 

Significant items subject to such estimates and assumptions made by management include, but are not limited to, the 
determination of:
•
•
•
•
•
•
•
•

the fair value of assets acquired and liabilities assumed in business combinations;
the average period of benefit associated with deferred contract acquisition costs and fulfillment costs;
the valuation of strategic investments;
the fair value of certain stock awards issued;
the fair value of the liability and equity components of convertible notes; 
the useful life and recoverability of long-lived assets; 
the discount rate used for operating leases; and
the recognition, measurement and valuation of deferred income taxes.

The World Health Organization declared in March 2020 that the outbreak of the coronavirus disease named COVID-19 
constitutes a global pandemic. We have undertaken measures to protect our employees, partners and customers. 
There can be no assurance that these measures will be effective, however, or that we can adopt them without 
adversely affecting our business operations. In addition, the COVID-19 pandemic has created and may continue to 
create significant uncertainty in global financial markets, which may decrease technology spending, depress demand 
for our products and harm our business and results of operations. As of the date of issuance of the financial statements, 
we are not aware of any specific event or circumstance that would require us to update our estimates, judgments or 
revise the carrying value of our assets or liabilities. These estimates may change, as new events occur and additional 
information is obtained, and are recognized in the consolidated financial statements as soon as they become known. 
Actual results could differ from those estimates and any such differences may be material to our financial statements.

Concentration of Credit Risk

Our financial instruments that are exposed to concentrations of credit risk consist primarily of cash, cash equivalents, 
marketable securities and accounts receivable. Although we deposit our cash with multiple financial institutions, the 
deposits, at times, may exceed federally insured limits. We have not experienced any losses on our deposits of cash 
and cash equivalents. Cash equivalents consist of money market funds which are invested through financial institutions 
in the U.S. Management believes that the institutions are financially stable and, accordingly, minimal credit risk exists.

No customer individually accounted for more than 10% of our revenues in the years ended January 31, 2021, 2020 and 
2019 or for more than 10% of our accounts receivable as of January 31, 2021 and 2020. We perform ongoing credit 

DocuSign, Inc.| 2021 Form 10-K | 68evaluations of our customers, do not require collateral and maintain allowances for potential credit losses on customers’ 
accounts using the expected loss model.

Revenue Recognition

We recognize revenue when a customer obtains control of promised services. We apply significant judgment in 
identifying and evaluating any terms and conditions in contracts which may impact revenue recognition. The amount of 
revenue recognized reflects the consideration that we expect to be entitled to receive in exchange for these services. To 
achieve the core principle of this standard, we apply the following steps:

1. Identification of the contract, or contracts, with the customer

We consider the terms and conditions of the contract and our customary business practices in identifying our contracts 
under ASC 606. We determine we have a contract with a customer when the contract is approved, we can identify each 
party’s rights regarding the services to be transferred, we can identify the payment terms for the services, we have 
determined the customer has the ability and intent to pay and the contract has commercial substance. At contract 
inception we evaluate whether two or more contracts should be combined and accounted for as a single contract and 
whether the combined or single contract includes more than one performance obligation. We apply judgment in 
determining the customer’s ability and intent to pay, which is based on a variety of factors, including the customer’s 
historical payment experience or, in the case of a new customer, credit and financial information pertaining to the 
customer.

2. Identification of the performance obligations in the contract

Performance obligations promised in a contract are identified based on the services and the products that will be 
transferred to the customer that are both capable of being distinct, whereby the customer can benefit from the service 
either on its own or together with other resources that are readily available from third parties or from us, and are distinct 
in the context of the contract, whereby the transfer of the services and the products is separately identifiable from other 
promises in the contract. Our performance obligations consist of (i) subscription services, (ii) professional services, (iii) 
on-premises solutions, and (iv) maintenance and support for on-premises solutions.

3. Determination of the transaction price

The transaction price is determined based on the consideration to which we expect to be entitled in exchange for 
transferring services to the customer. Variable consideration is included in the transaction price if, in our judgment, it is 
probable that a significant future reversal of cumulative revenue under the contract will not occur. None of our contracts 
contain a significant financing component.

4. Allocation of the transaction price to the performance obligation in the contract

If the contract contains a single performance obligation, the entire transaction price is allocated to the single 
performance obligation. Contracts that contain multiple performance obligations require an allocation of the transaction 
price to each performance obligation based on a relative standalone selling price ("SSP").

5. Recognition of the revenue when, or as, we satisfy a performance obligation

Revenue is recognized at the time the related performance obligation is satisfied by transferring the control of the 
promised service to a customer. Revenue is recognized as control of the service is transferred to the customer, in an 
amount that reflects the consideration that we expect to receive in exchange for those services. We generate all our 
revenue from contracts with customers.

Subscription Revenue

We generate revenue primarily from sales of subscriptions to access our software suite and related subscriptions of our 
customers. Our subscription revenue is driven by our go-to-market model, which includes a combination of direct sales, 
partner-assisted sales and web-based self-service purchasing. Subscription arrangements with customers do not 
provide the customer with the right to take possession of our software operating our software suite at any time. Instead, 
customers are granted continuous access to our software suite over the contractual period. A time-elapsed method is 
used to measure progress because we transfer control evenly over the contractual period. Accordingly, the fixed 
consideration related to subscription revenue is generally recognized on a straight-line basis over the contract term 
beginning on the date access to our software suite is provided.

DocuSign, Inc.| 2021 Form 10-K | 69Professional Services and Other Revenue

Professional services and other revenue consists of fees associated with consulting and training services from assisting 
customers in implementing and expanding the use of our software suite. These services are generally distinct from 
subscription services. Professional services do not result in significant customization of the subscription service. 
Revenue from professional services provided on a time and materials basis is recognized as the services are 
performed. Other revenue includes amounts derived from the sale of our on-premises solutions, which are recognized 
upon passage of control, which occurs upon shipment of the product. The maintenance and support on the on-premises 
solutions is a stand-ready obligation to perform this service over the term of the arrangement and, as a result, is 
accounted for ratably over the term of the arrangement.

Contracts with Multiple Performance Obligations

Most of our contracts with customers contain multiple performance obligations that are distinct and accounted for 
separately. The transaction price is allocated to the separate performance obligations on a relative SSP basis. We 
determine SSP for our performance obligations based on our observable inputs, such as standalone sales and historical 
contract pricing. SSP is consistent with our overall pricing objectives, taking into consideration the type of subscription 
services and professional and other services.

Variable Consideration

Revenue from sales is recorded at the net sales price, which is the transaction price, and includes estimates of variable 
consideration. The amount of variable consideration that is included in the transaction price is constrained and is 
included in the net sales price only to the extent that it is probable that a significant reversal in the amount of the 
cumulative revenue will not occur when the uncertainty is resolved.

If our services do not meet certain service level commitments, our customers are entitled to receive service credits, and 
in certain cases, refunds, each representing a form of variable consideration. We have historically not experienced any 
significant incidents affecting the defined levels of reliability and performance as required by our subscription contracts. 
Accordingly, the amount of any estimated refunds related to these agreements in the consolidated financial statements 
is not material during the periods presented.

Deferred Contract Acquisition Costs

We capitalize sales commissions, certain parts of the company bonus and associated payroll taxes paid to internal 
sales personnel that are incremental to the acquisition of customer contracts as deferred contract acquisition costs in 
"Prepaid expenses and other current assets" and "Deferred contract acquisition costs—noncurrent" on our consolidated 
balance sheets. We determine whether costs should be deferred based on our sales compensation plans, if the 
commissions are in fact incremental and would not have occurred absent the customer contract.

These deferred commissions are amortized on a straight-line basis over the periods of benefit, commensurate with the 
pattern of revenue recognition. Commissions paid for renewal of a subscription contract are not considered 
commensurate with the commissions paid for the acquisition of the initial subscription contract given the substantive 
difference in commission rates between new and renewal contracts. The period of benefit for commissions paid for the 
acquisition of the initial subscription contract, of five years, is determined by taking into consideration our initial 
estimated customer life and the technological life of our software suite and related significant features. The period of 
benefit for renewal subscription contracts, of two years, is determined by considering the average contractual term for 
renewal contracts. 

Commissions paid on professional services contracts are amortized over the period of benefit, being the period the 
associated revenue is earned as the commissions paid on new and renewal professional services contracts are 
commensurate with each other. 

Amortization of deferred contract acquisition costs is primarily included in the “Sales and marketing” expense in the 
consolidated statements of operations and comprehensive loss.

We periodically review these deferred costs to determine whether events or changes in circumstances have occurred 
that could impact the period of benefit of these deferred contract acquisition costs. There were no material impairment 
losses recorded during the periods presented.

DocuSign, Inc.| 2021 Form 10-K | 70Deferred Contract Fulfillment Costs

We capitalize third-party costs to fulfill contracts with a customer in “Prepaid expenses and other current assets” and 
“Other assets—noncurrent” on our consolidated balance sheets. We amortize these costs on a straight-line basis 
consistent with the ratable revenue recognition of the performance obligations in the associated contracts. 

Cost of Revenue

“Subscription” cost of revenue primarily consists of personnel and related costs to support our software suite, 
amortization expense associated with capitalized internally-developed software and technology-related intangible 
assets, property and equipment depreciation, allocated overhead expenses, merchant processing fees and server 
hosting costs.

“Professional services and other” cost of revenue consists primarily of personnel costs for our professional services 
delivery team, travel-related costs and allocated overhead.

Advertising

Advertising costs are expensed as incurred and are included in “Sales and marketing” expense in our consolidated 
statements of operations and comprehensive loss. Advertising expense was $78.6 million, $41.6 million and $34.1 
million in the years ended January 31, 2021, 2020 and 2019.

Research and Development

Research and development costs are expensed as incurred and consist primarily of personnel costs, including salaries, 
bonuses and benefits, and stock-based compensation.

Stock-Based Compensation

Compensation cost for stock-based awards issued to employees, including stock options, employee stock purchase 
plan (“ESPP”) purchase rights and restricted stock units (“RSUs”), is measured at fair value on the date of grant and 
recognized over the service period, generally on a straight-line basis. 

The fair value of stock options and ESPP purchase rights is estimated on the date of grant using a Black-Scholes 
option-pricing model. The fair value of RSUs is estimated on the date of grant based on the fair value of our underlying 
common stock. From time to time, we grant RSUs that also include performance-based or market-based conditions. For 
RSUs granted with a market condition, we use a lattice model simulation analysis to value the RSUs.

Compensation expense for RSUs granted prior to January 31, 2018, is recognized on a graded basis over the requisite 
service period. Such RSUs contain a performance condition in the form of a specified liquidity event which was satisfied 
upon the effectiveness of our registration statement on Form S-1 (“IPO Registration Statement”) on April 26, 2018. On 
that date we recorded a cumulative stock-based compensation expense of $262.8 million using the accelerated 
attribution method for all the RSUs, for which the service condition has been fully satisfied as of April 26, 2018. The 
remaining unrecognized stock-based compensation expense related to the RSUs will be recorded over their remaining 
requisite service periods. RSUs granted after January 31, 2018, generally vest only on the satisfaction of service-based 
condition.

Compensation expense for RSUs granted with a market or a performance condition is recognized on a graded vesting 
basis over the requisite service period. The amount of compensation expense related to the RSUs granted with a 
performance condition is determined after assessing the probability of achieving requisite performance criteria.

We recognize compensation expense related to shares issued pursuant to the 2018 ESPP on a straight-line basis over 
the offering period of six months.

Compensation expense is recognized net of forfeitures that are estimated at the time of grant and revised in subsequent 
periods if actual forfeitures differ from those estimates. 

We capitalize stock-based compensation costs incurred as a result of qualifying internally-developed software 
development activities. 

We may elect to issue shares on the settlement dates net of the statutory tax withholding requirements to be paid by us 
on behalf of our employees. In these instances, we record the liability for withholding amounts to be paid by us as 

DocuSign, Inc.| 2021 Form 10-K | 71treasury stock or as a reduction to additional paid-in capital, and include these payments as a reduction of cash flows 
from financing activities.

Income Taxes

We use the asset and liability method of accounting for income taxes. Under this method, income tax expense is 
recognized for the amount of taxes payable or refundable for the current year. In addition, deferred tax assets and 
liabilities are recognized for expected future tax consequences of temporary differences between the financial reporting 
and tax basis of assets and liabilities, and for operating losses and tax credit carryforwards. We record a valuation 
allowance to reduce our deferred tax assets to an amount for which realization is more likely than not. 

Foreign Currency

The functional currency of our foreign entities and branches is generally the local currency. Monetary assets and 
liabilities and transactions denominated in currencies other than an entity's functional currency are remeasured into its 
functional currency using current exchange rates, whereas nonmonetary assets and liabilities are remeasured using 
historical exchange rates. We recognize gains and losses from such remeasurements within “Interest income and other 
income, net” in the consolidated statements of operations and comprehensive loss in the period of occurrence. We 
recorded a foreign currency transaction gain of $1.9 million for the year ended January 31, 2021 and foreign currency 
transaction losses of $1.0 million and $3.4 million for the years ended January 31, 2020 and 2019.

We present our financial statements in U.S. dollars. Adjustments resulting from translating foreign functional currency 
financial statements into U.S. dollars are recorded as a separate component on our consolidated statements of 
comprehensive loss, net of tax. All assets and liabilities denominated in a foreign currency are translated at the 
exchange rate on the balance sheet date. Revenues and expenses are translated at the average exchange rate during 
the period. Equity transactions are translated using the historical exchange rate.

Net Loss Per Share Attributable to Common Stockholders

In periods when we have net income, we compute basic and diluted net loss per share in conformity with the two-class 
method required for participating securities. The undistributed earnings are allocated between common stock and 
participating securities as if all earnings had been distributed during the period presented. We consider all series of 
convertible preferred stock to be participating securities as the holders of such stock are entitled to receive 
noncumulative dividends on a pari passu basis in the event that a dividend is paid on common stock. We also consider 
any shares issued on the early exercise of stock options subject to repurchase to be participating securities because 
holders of such shares have non-forfeitable dividend rights in the event a dividend is paid on common stock. The 
holders of convertible preferred stock and early exercised shares do not have a contractual obligation to share in our 
losses. As such, our net losses in all the years presented were not allocated to these participating securities.

Basic net loss per share attributable to common stockholders is computed by dividing the net loss attributable to 
common stockholders by the weighted-average number of shares of common stock outstanding during the period. 
Diluted net loss per share attributable to common stockholders is computed by giving effect to all potential shares of 
common stock, including shares underlying our convertible senior notes, unvested RSUs, early exercised or outstanding 
stock options, ESPP purchase rights, convertible preferred stock, and warrants to purchase common stock and 
convertible preferred stock, to the extent they are dilutive.

Since we have reported net losses for all periods presented, dilutive common shares are not assumed to have been 
issued as their effect would have been antidilutive. Therefore, diluted net loss per share attributable to common 
stockholders is the same as basic net loss per share attributable to common stockholders.

Cash and Cash Equivalents

Cash and cash equivalents consist of money market funds, highly liquid investments with original maturities of three 
months or less at the date of purchase and deposits with financial institutions and are carried at fair value.

Investments

Investments in marketable securities consist of commercial paper, corporate notes and bonds, as well as U.S. Treasury 
and government agency securities. Management determines the appropriate classification of investments at the time of 
purchase and reevaluates such determination at each balance sheet date. Marketable securities are classified as 
available-for-sale and are carried at fair value in the consolidated balance sheet and are classified as short-term or long-
term based on their remaining contractual maturities. 

DocuSign, Inc.| 2021 Form 10-K | 72We evaluate our investments with unrealized loss positions at the individual security level to determine whether the 
unrealized loss was related to credit or noncredit factors. We consider whether a credit loss exists based on the extent 
of the unrealized loss position, any adverse conditions specifically related to the security or the issuer's operating 
environment, pay structure of the security, the issuer's payment history and any changes in the issuer's credit rating. 
Estimated credit losses are determined using a discounted cash flow model and recorded as an allowance, with 
changes in expected credit losses on our investments recorded in “Interest income and other income, net” in the 
consolidated statements of operations and comprehensive loss. Unrealized gains and losses related to noncredit factors 
are reflected in “Accumulated other comprehensive income (loss)” on the consolidated balance sheets.

Prior to February 1, 2020, the date of the adoption of ASU 2016-13 and ASU 2019-04, we evaluated our investments to 
assess whether those with unrealized loss positions were other than temporarily impaired. We considered impairments 
to be other than temporary if they were related to deterioration in credit risk or if it is likely we will sell the securities 
before the recovery of their cost basis. Realized gains and losses and declines in value judged to be other than 
temporary were determined based on the specific identification method and reported in “Interest income and other 
income, net” in the consolidated statements of operations and comprehensive loss.

Strategic Investments

Our strategic investments consist of non-marketable equity investments in privately-held companies in which we do not 
have a controlling interest or significant influence. We have elected to apply the measurement alternative for equity 
investments that do not have readily determinable fair values, measuring them at cost, less any impairment, plus or 
minus adjustments resulting from observable price changes in orderly transactions for the identical or a similar 
investment of the same issuer. An impairment loss is recorded when an event or circumstance indicates a decline in 
value has occurred.

As of January 31, 2021 and 2020, we held equity investments in privately-held companies totaling $6.0 million and 
$15.5 million that are classified in “Other assets—noncurrent” on our consolidated balance sheets. As there have been 
no material observable price changes, we have not recorded any adjustments resulting from observable price changes 
for identical or similar investments or impairment charges for any of our equity investments in privately-held companies.

Restricted Cash

Restricted cash consists of certificates of deposits collateralizing our operating lease agreements for office space. 

The following table illustrates the reconciliation of cash, cash equivalents, and restricted cash shown in the consolidated 
statements of cash flows as of January 31, 2021 and 2020:

(in thousands)

Cash and cash equivalents

Restricted cash included in prepaid expense and other current assets

Restricted cash included in other assets - noncurrent

January 31,

2021

2020

$ 

566,055  $ 

241,203 

— 

281 

280 

— 

Total cash, cash equivalents, and restricted cash shown in the statement of cash 
flows

$ 

566,336  $ 

241,483 

Fair Value of Financial Instruments

We measure assets and liabilities at fair value based on an expected exit price, which represents the amount that would 
be received on the sale of an asset or paid to transfer a liability in an orderly transaction between market participants. 
As such, fair value may be based on assumptions that market participants would use in pricing an asset or liability. The 
authoritative guidance on fair value measurements establishes a consistent framework for measuring fair value on 
either a recurring or nonrecurring basis whereby inputs, used in valuation techniques, are assigned a hierarchical level. 
The following are the hierarchical levels of inputs to measure fair value:

DocuSign, Inc.| 2021 Form 10-K | 73 
 
 
 
Level 1 Observable inputs that reflect quoted prices (unadjusted) for identical assets or liabilities in active markets.

Level 2 Inputs reflect quoted prices for identical assets or liabilities in markets that are not active; quoted prices for 

similar assets or liabilities in active markets; inputs other than quoted prices that are observable for the 
assets or liabilities; or inputs that are derived principally from or corroborated by observable market data by 
correlation or other means.

Level 3 Unobservable inputs reflecting our own assumptions incorporated in valuation techniques used to determine 

fair value. These assumptions are required to be consistent with market participant assumptions that are 
reasonably available

Assets and liabilities are classified in their entirety based on the lowest level of input that is significant to the fair value 
measurement. Our assessment of the significance of a particular input to the fair value measurement requires judgment 
and may affect the placement of assets and liabilities being measured within the fair value hierarchy.

The carrying values of cash, accounts receivable and accounts payable approximate their respective fair values due to 
the short period of time to maturity, receipt or payment.

Accounts Receivable, Unbilled Accounts Receivable and Allowance for Doubtful Accounts

Accounts receivable primarily consist of amounts billed currently due from customers. Our accounts receivable are 
subject to collection risk. Gross accounts receivable are reduced for this risk by an allowance for doubtful accounts. This 
allowance is for estimated losses resulting from the inability of our customers to make required payments. Our 
allowance for doubtful accounts includes balances that are specifically identified for adequacy based on a regular 
evaluation of such factors as age of the receivable balance, current economic conditions, credit quality of the customer, 
and past collection experience. We also include in our allowance for doubtful accounts an estimate for future credit 
losses, based on historical experience, which is recorded in the period in which we invoice our customers starting 
February 1, 2020, the date of the adoption of ASU 2016-13 and ASU 2019-04. We do not have any off-balance-sheet 
credit exposure related to our customers.

Unbilled accounts receivable represent amounts for which we have recognized revenue, pursuant to our revenue 
recognition policy, and have an unconditional right to consideration prior to invoicing the customer. The unbilled 
accounts receivable balance was $3.6 million and $1.6 million as of January 31, 2021 and 2020.

We do not typically offer right of refund in our contracts and do not require collateral from our customers. Changes in the 
allowance for doubtful accounts were not material in all periods presented.

Property and Equipment

Property and equipment, including costs incurred to bring to the location and condition necessary for intended use, are 
recorded at cost and depreciated over their estimated useful lives using the straight-line method and the following 
estimated useful lives:

Computer and network equipment

Software, including capitalized software development costs

Furniture and office equipment

Leasehold improvements

Estimated Useful Life

3 years

3 - 5 years

3 - 4 years

Lesser of lease term and 
10 years

Disposals are removed at cost less accumulated depreciation, and any gain or loss from disposition is reflected in the 
statement of operations in the year of disposition. Additions and improvements that increase the value or extend the life 
of an asset are capitalized. Maintenance and repairs are expensed as incurred.

DocuSign, Inc.| 2021 Form 10-K | 74Leases

On February 1, 2019, we adopted Accounting Standards Update (“ASU”) No. 2016-02, Leases (Topic 842) using the 
modified retrospective approach and applied the related optional practical expedients.

Leases arise from contractual obligations that convey the right to control the use of identified property, plant or 
equipment for a period of time in exchange for consideration. We determine whether an arrangement is or contains a 
lease at inception, based on whether there is an identified asset and whether we control the use of the identified asset 
throughout the period of use. At lease commencement date, we determine lease classification between finance and 
operating, allocate the consideration to the lease and nonlease components and recognize a right-of-use asset and 
corresponding lease liability for each lease component. A right-of-use asset represents our right to use an underlying 
asset and a lease liability represents our obligation to make payments during the lease term.

The lease liability is initially measured as the present value of the remaining lease payments over the lease term. The 
discount rate used to determine the present value is our incremental borrowing rate unless the interest rate implicit in 
the lease is readily determinable. We estimate our incremental borrowing rate based on the information available at 
lease commencement date for borrowings with a similar term. The right-of-use asset is initially measured as the present 
value of the lease payments, adjusted for initial direct costs, prepaid lease payments to lessors and lease incentives. 
Our operating lease right-of-use assets and liabilities recognized at February 1, 2019, the adoption date of Topic 842, 
were based on the present value of lease payments over the remaining lease term as of that date, using the incremental 
borrowing rate as of that date.

We do not recognize right-of-use assets and liabilities for leases with a term of twelve months or less. Additionally, we 
do not separate nonlease components from the associated lease components for our office leases and certain other 
asset classes. The total consideration includes fixed payments and contractual escalation provisions. We are 
responsible for maintenance, insurance, property taxes and other variable payments, which are expensed as incurred. 
Our leases include options to renew or terminate. We include the option to renew or terminate in our determination of 
the lease term when the option is deemed to be reasonably assured to be exercised.

Operating leases are classified in “Operating lease right-of-use assets”, “Operating lease liabilities—current”, and 
“Operating lease liabilities—noncurrent” on our consolidated balance sheets. Operating lease expense is recognized on 
a straight-line basis over the expected lease term and included in “Loss from operations” in our consolidated statements 
of operations and comprehensive loss.

Goodwill

Goodwill represents the excess of the purchase price over the fair value of net assets acquired in business 
combinations accounted for using the acquisition method of accounting and is not amortized. We test goodwill for 
impairment at least annually, in the fourth quarter of each year, or as events occur or circumstances change that would 
more likely than not reduce the fair value of a reporting unit below its carrying amount. Such events and changes may 
include: significant changes in performance relative to expected operating results, significant changes in asset use, 
significant negative industry or economic trends, and changes in our business strategy. 

Our test for goodwill impairment starts with a qualitative assessment to determine whether it is necessary to perform the 
quantitative goodwill impairment test. If qualitative factors indicate that the fair value of the reporting unit is more likely 
than not less than its carrying amount, then a quantitative goodwill impairment test is performed. For the purposes of 
impairment testing, we have determined that we have one operating segment and one reporting unit. We performed 
qualitative assessment for the fiscal year ended January 31, 2021, and concluded that it is more likely than not that the 
fair value of the reporting unit significantly exceeds its carrying value. There was no impairment of goodwill recorded in 
the years ended January 31, 2020 and 2019.

Intangible Assets

Intangible assets with finite lives are amortized using the straight-line method over their estimated useful lives. The 
estimated useful lives of intangible assets, estimated based on our expected period of benefit, are as follows:

Existing technology

Customer contracts & related relationships
Other(1)

Estimated Useful Life

3 - 5 years

5 - 10 years

1 - 5 years

(1)

Includes certifications, maintenance contracts and related relationships, subscription backlog and tradenames and trademarks

DocuSign, Inc.| 2021 Form 10-K | 75We evaluate the estimated remaining useful lives of intangible assets and other long-lived assets to assess whether a 
revision to the remaining periods of amortization is required. 

Impairment of Long-Lived Assets

We review long-lived assets, including property and equipment and intangible assets, for impairment whenever events 
or changes in business circumstances indicate that the carrying amount of the asset group may not be fully recoverable. 
An impairment loss is recognized when estimated undiscounted future cash flows expected to result from the use of the 
asset and its eventual disposition are less than its carrying amount. There was no impairment of long-lived assets 
recognized in the periods presented.

Software Development and Cloud Computing Arrangement Implementation Costs

We capitalize qualifying internally-developed software development costs incurred during the application development 
stage, as long as it is probable the project will be completed and the software will be used to perform the function 
intended. Capitalization of such costs ceases once the project is substantially complete and ready for its intended use. 
Capitalized software development costs are included in “Property and equipment, net” on our consolidated balance 
sheets and are amortized on a straight-line basis over their expected useful lives of approximately three to five years. 

We also capitalize qualifying implementation costs under cloud computing arrangements (“CCA”). Capitalization of such 
costs ceases once the software of the hosting arrangement is ready for its intended use. CCA implementation costs are 
included in “Other assets—noncurrent” on our consolidated balance sheets and are amortized on a straight-line basis 
over the term of the associated hosting arrangement.

Business Combinations

We account for our acquisitions using the acquisition method of accounting, which requires, among other things, 
allocation of the fair value of purchase consideration to the tangible and intangible assets acquired and liabilities 
assumed at their estimated fair values on the acquisition date. The excess of the fair value of purchase consideration 
over the values of these identifiable assets and liabilities is recorded as goodwill. 

Management’s estimates of fair value are based upon assumptions believed to be reasonable, but which are inherently 
uncertain. During the measurement period, not to exceed one year from the date of acquisition, we may record 
adjustments to the assets acquired and liabilities assumed, with a corresponding offset to goodwill if new information is 
obtained related to facts and circumstances that existed as of the acquisition date. After the measurement period, any 
subsequent adjustments are reflected in the consolidated statements of operations and comprehensive loss.

Acquisition costs, such as legal and consulting fees, are expensed as incurred.

Segments

Operating segments are defined as components of an entity for which separate financial information is available and 
that is regularly reviewed by our Chief Operating Decision Maker “CODM”) in deciding how to allocate resources to an 
individual segment and in assessing performance. Our Chief Executive Officer is our CODM. Our CODM reviews 
financial information presented on a consolidated basis for purposes of making operating decisions, allocating 
resources, and evaluating financial performance. As such, we have determined that we operate in one operating and 
one reportable segment.

Convertible Debt

We account for our convertible debt instruments as separate liability and equity components. We determined the 
carrying amount of the liability component as the present value of its cash flows using a discount rate based on 
comparable convertible transactions for similar companies. The carrying amount of the equity component representing 
the conversion option was calculated by deducting the fair value of the liability component from the principal amount of 
the convertible debt instruments as a whole.

This difference represents a debt discount that is amortized to interest expense over the term of the convertible debt 
instruments using the effective interest rate method. The equity component is not remeasured as long as it continues to 
meet the conditions for equity classification.

DocuSign, Inc.| 2021 Form 10-K | 76The transaction costs incurred related to the issuance of the convertible debt instruments were allocated to the liability 
and equity components based on their relative initial carrying value of the convertible debt instruments. Transaction 
costs attributable to the liability component are being amortized to interest expense over the respective terms of the 
convertible debt instruments, and transaction costs attributable to the equity component are netted against the equity 
component of the convertible debt instruments in stockholders’ equity.

Capped calls entered into in connection with the offering of the convertible debt instruments are considered indexed to 
our own stock and are considered equity classified. They are recorded in stockholders’ equity and are not accounted for 
as derivatives. The cost incurred in connection with the capped calls was recorded as a reduction to additional paid-in 
capital.

Legal Contingencies

We evaluate contingent liabilities including threatened or pending litigation and make provisions for such liabilities when 
it is both probable that a loss has been incurred and its amount can be reasonably estimated. We periodically assess 
the likelihood of any adverse judgments or outcomes from potential claims or legal proceedings, as well as potential 
ranges of probable losses, when the outcomes of the claims or proceedings are probable and reasonably estimable. A 
determination of the amount of the liabilities required, if any, for these contingencies is made after the analysis of each 
separate matter. 

Recently Adopted Accounting Pronouncements 

On February 1, 2020, we adopted Accounting Standards Update (“ASU”) No. 2016-13, Financial Instruments-Credit 
Losses (Topic 326). The Financial Accounting Standards Board (“FASB”) subsequently issued ASU No. 2019-04, 
Codification Improvements to Topic 326, Financial Instruments - Credit Losses, Topic 815, Derivatives and Hedging, and 
Topic 825, Financial Instruments. These updates change the impairment model for most financial assets and require the 
use of an expected loss model in place of the previously used incurred loss method. Under this model, entities will be 
required to estimate the lifetime expected credit loss on such instruments and record an allowance to offset the 
amortized cost basis of the financial asset, resulting in a net presentation of the amount expected to be collected on the 
financial asset. The effect of adopting ASU 2016-13 and ASU 2019-04 on our consolidated financial statements and 
related disclosures was not material to the consolidated financial statements.

On February 1, 2020, we adopted ASU No. 2018-15, Intangibles-Goodwill and Other-Internal-Use Software (Subtopic 
350-40), which aligns the requirements for capitalizing implementation costs incurred in a hosting arrangement that is a 
service contract with the requirements for capitalizing implementation costs incurred to develop or obtain internal-use 
software (and hosting arrangements that include an internal use software license). The accounting for the service 
element of a hosting arrangement that is a service contract is not affected by the amendments in this update. The 
impact of prospectively adopting ASU 2018-15 on our consolidated financial statements was not material to the 
consolidated financial statements.

Other Recent Accounting Pronouncement

In August 2020, the FASB issued ASU No. 2020-06, Debt-Debt with Conversion and Other Options (Subtopic 470-20) 
and Derivatives and Hedging-Contracts in Entity’s Own Equity (Subtopic 815-40). The update removes separation 
models for convertible debt with a cash conversion feature and convertible instruments with a beneficial conversion 
feature. Such convertible debt will be accounted for as a single liability measured at its amortized cost and convertible 
preferred stock will be accounted for as a single equity instrument measured at its historical cost, as long as no other 
features require bifurcation and recognition as derivatives. The update also requires the if-converted method to be used 
for convertible instruments and the effect of potential share settlement be included in the diluted earnings per share 
calculation when an instrument may be settled in cash or shares. The amendments in this update are effective for 
public business entities for fiscal years beginning after December 15, 2021, and interim periods within those fiscal 
years. The amendment is to be adopted through either a fully retrospective or modified retrospective method of 
transition. Early adoption is permitted for periods beginning after December 15, 2020. 

We will early adopt the ASU effective February 1, 2021, using the modified retrospective method. In the consolidated 
balance sheets the adoption of this new guidance is estimated to result in:
•

an increase of approximately $77 million to the total carrying value of our convertible senior notes to reflect the full 
principal amount of the convertible notes outstanding net of issuance costs,
a reduction of approximately $90 million to additional paid-in capital and mezzanine equity to remove the equity 
component separately recorded for the conversion features associated with the convertible notes, and
a cumulative-effect adjustment of approximately $12 million to the beginning balance of accumulated deficit as of 
February 1, 2021.

•

•

DocuSign, Inc.| 2021 Form 10-K | 77Note 2. Revenue and Performance Obligations

Subscription revenue is recognized over time and accounted for approximately 95%, 94% and 95% of our revenue for 
the years ended January 31, 2021, 2020 and 2019.

As of January 31, 2021, the amount of the transaction price allocated to remaining performance obligations for contracts 
greater than one year was $1.1 billion. We expect to recognize 52% of the transaction price allocated to remaining 
performance obligations within the 12 months following January 31, 2021 in our consolidated statement of operations 
and comprehensive loss.

Note 3. Fair Value Measurements

The following table summarizes our financial assets that are measured at fair value on a recurring basis:

(in thousands)

Level 1:
Cash equivalents(1)

Money market funds

Level 2: 

Available-for-sale securities

Commercial paper

Corporate notes and bonds

U.S. Treasury securities

U.S. government agency securities

Level 2 total

Level 3:

Available-for-sale securities

Corporate notes and bonds

January 31, 2021

Gross 
Unrealized 
Gains

Gross 
Unrealized 
Losses

Estimated 
Fair Value

Amortized 
Cost

$ 

284,312  $ 

—  $ 

—  $ 

284,312 

42,048 

199,277 

4,998 

53,052 

299,375 

1 

375 

— 

12 

388 

(23)   

(67)   

— 

(6)   

(96)   

42,026 

199,585 

4,998 

53,058 

299,667 

500 

— 

— 

500 

Total

$ 

584,187  $ 

388  $ 

(96)  $ 

584,479 

(in thousands)

Level 1:
Cash equivalents(1)

Money market funds

Level 2: 

Available-for-sale securities

Commercial paper

Corporate notes and bonds

U.S. Treasury securities

U.S. government agency securities

Level 2 total

Total

January 31, 2020

Amortized 
Cost

Gross 
Unrealized 
Gains

Gross 
Unrealized 
Losses

Estimated 
Fair Value

$ 

165,424  $ 

—  $ 

—  $ 

165,424 

14,919 

372,844 

90,697 

175,086 

653,546 

7 

891 

153 

153 

1,204 

(1)   

(31)   

(1)   

(49)   

(82)   

14,925 

373,704 

90,849 

175,190 

654,668 

$ 

818,970  $ 

1,204  $ 

(82)  $ 

820,092 

(1)

Included in "cash and cash equivalents" in our consolidated balance sheets as of January 31, 2021 and 2020, in 
addition to cash of $281.7 million and $75.8 million

We use quoted prices in active markets for identical assets to determine the fair value of our Level 1 investments. The 
fair value of our Level 2 investments is determined using pricing based on quoted market prices or alternative market 

DocuSign, Inc.| 2021 Form 10-K | 78 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
observable inputs. The fair value of our Level 3 investments is determined based on an income approach using 
unobservable inputs.

The fair value of our available-for-sale securities as of January 31, 2021, by remaining contractual maturities, were as 
follows (in thousands):

Due in one year or less

Due in one to two years

$ 

$ 

207,450 

92,717 

300,167 

As of January 31, 2021, we had a total of 93 available-for-sale securities, with 42 securities in an unrealized loss 
position. An allowance for credit losses was deemed unnecessary for these securities, given the extent of the unrealized 
loss positions as well as the issuers' high credit ratings and consistent payment history. As of January 31, 2020, we had 
a total of 178 available-for-sale securities, none of which were considered to be other-than-temporarily impaired.

We had no liabilities measured at fair value on recurring basis as of January 31, 2021 and 2020.

Convertible Senior Notes

We estimated the fair value based on the quoted market prices in an inactive market on the last trading day of the 
reporting period (Level 2). The Notes are recorded at face value less unamortized debt discount and transaction costs 
as “Convertible senior notes, net—noncurrent” and “Convertible senior notes—current.” Refer to Note 9 for further 
information.

(in thousands)

0.5% Convertible Senior Notes due in 2023

Aggregate principal amount 

Fair value amount

0.0% Convertible Senior Notes due in 2024

Aggregate principal amount

Fair value amount

Note 4. Property and Equipment, Net

Property and equipment consisted of the following:

(in thousands)

Computer and network equipment

Software, including capitalized software development costs

Furniture and office equipment

Leasehold improvements

Less: Accumulated depreciation

Work in progress

January 31,

2021

2020

$ 

115,000  $ 

575,000 

373,928 

743,504 

$ 

690,000  $ 

725,100 

— 

— 

January 31,

2021

2020

$ 

102,163  $ 

56,858 

21,682 

79,892 

66,937 

33,373 

16,752 

59,564 

260,595 

176,626 

(121,029)   

(81,228) 

139,566 

25,473 

95,398 

32,895 

$ 

165,039  $ 

128,293 

Depreciation and amortization expenses associated with property and equipment was $45.5 million, $32.5 million and 
$24.9 million in the years ended January 31, 2021, 2020 and 2019. This included amortization expense related to 
capitalized internally-developed software costs of $6.2 million, $4.1 million and $2.8 million in the respective years.

DocuSign, Inc.| 2021 Form 10-K | 79 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
We capitalized $29.3 million, $17.1 million and $7.6 million of internally developed software costs, including $7.2 million, 
$4.1 million and $1.9 million of capitalized stock-based compensation in the years ended January 31, 2021, 2020 and 
2019. 

Note 5. Acquisitions

Acquisition of Seal Software Group Limited

On May 1, 2020, we completed the acquisition of Seal Software Group Limited (“Seal”), a contract analytics and artificial 
intelligence (“AI”) technology provider headquartered in Walnut Creek, California. The acquisition allows us to integrate 
Seal's technology comprehensively across the DocuSign Agreement Cloud to deliver increased functionality to 
companies using the Agreement Cloud to prepare, sign, act on and manage agreements. 

Under the terms of the purchase agreement, we paid $184.7 million in cash, net of cash acquired, transaction costs and 
working capital adjustments, for Seal’s outstanding stock. Prior to the acquisition, we held a $15.0 million minority 
investment in Seal’s outstanding stock. As of the acquisition, the fair value of our minority interest, calculated as the 
difference between the total acquisition consideration and the portion attributable to third party Seal shareholders, 
approximated the carrying value.

Additionally, to certain continuing employees of Seal, we granted restricted stock units with service and performance 
conditions covering up to 0.1 million shares of our common stock with an aggregate grant date fair value of $11.4 million 
that will be accounted for as a post-acquisition compensation expense over the vesting period. The performance-based 
condition was based on Seal meeting certain bookings targets for the year ended January 31, 2021 and that 
performance condition was not met. 

We accounted for the transaction as a business combination using the acquisition method of accounting. We allocated 
the purchase price to the tangible and identifiable intangible assets acquired and liabilities assumed based on their 
respective estimated fair values on the acquisition date. Fair values were determined using the income and cost 
approaches. Excess purchase price consideration was recorded as goodwill and is primarily attributable to the 
assembled workforce and expanded market opportunities when integrating Seal’s AI and analytics capabilities within our 
existing product offering. 

The following table summarizes the acquisition date fair values of assets acquired and liabilities assumed at the date of 
acquisition:

(in thousands)

Cash and cash equivalents

Accounts receivable

Contract assets

Prepaid expense and other assets 

Property and equipment

Goodwill 

Intangible assets

Right-of-use Assets

Accounts payable

Accrued compensation

Contract liabilities

Accrued expenses and other liabilities

Lease liabilities

Deferred tax liability—noncurrent 

As Adjusted

$ 

729 

9,654 

5,813 

5,854 

915 

114,663 

83,700 

3,130 

(854) 

(2,697) 

(7,745) 

(6,499) 

(3,126) 

(3,084) 

$ 

200,453 

$5.3 million of the goodwill recognized upon acquisition is deductible for U.K. income tax purposes, where Seal is 
registered. No amount of the goodwill recognized upon acquisition is deductible for U.S. federal income tax purposes.

The estimated useful lives of intangible assets, primarily based on the expected period of benefit to us, and fair values 
of the identifiable intangible assets at acquisition date were as follows:

DocuSign, Inc.| 2021 Form 10-K | 80 
 
 
 
 
 
 
 
 
 
 
 
 
(in thousands, except years)

Existing technology

Customer relationships—subscription

Backlog—subscription

Total intangible assets

Estimated Fair Value

Weighted Average 
Useful Life

$ 

$ 

37,400 

41,700 

4,600 

83,700 

5 years

10 years

2 years

7.3 years

In the year ended January 31, 2021, we incurred acquisition costs of $6.2 million. These costs included legal, 
accounting fees and other costs directly related to the acquisition of Seal and are recognized within operating expenses 
in our consolidated statements of operations. In the year ended January 31, 2021, we recognized revenues from Seal of 
$16.3 million and net losses of $20.1 million, excluding the impact of acquired intangible asset amortization. The results 
of operations of Seal were included in our consolidated statements of operations from the acquisition date.

The following unaudited pro forma information has been prepared for illustrative purposes only and assumes the 
acquisition occurred on February 1, 2019. It includes pro forma adjustments related to the amortization of acquired 
intangible assets, share-based compensation expense, professional services revenue and contract acquisitions costs 
adjustments under the new revenue recognition standard, and contract liabilities fair value adjustment. The unaudited 
pro forma results have been prepared based on estimates and assumptions, which we believe are reasonable, 
however, they are not necessarily indicative of the consolidated results of operations had the acquisition occurred on 
February 1, 2019, or of future results of operations:

(in thousands) (unaudited)

Revenue

Net loss

Net loss per share attributable to common stockholders, basic and 
diluted

Acquisition of Liveoak Technologies, Inc.

Year Ended January 31,

2021

2020

1,464,424  $ 

(246,819)   

1,001,809 

(262,968) 

(1.33)  $ 

(1.49) 

$ 

$ 

On July 6, 2020, we completed the acquisition of Liveoak Technologies, Inc. (“Liveoak”), a virtual customer engagement 
and business platform based in Austin, Texas. The company’s platform includes several technologies specific to remote 
agreements, such as video conferencing, video identity verification, collaborative form-filling, an integration with 
DocuSign eSignature, and a detailed audit trail. The acquisition enables us to leverage Liveoak’s technology and 
expertise to accelerate the launch of DocuSign Notary, a new product for remote online notarization, where signers and 
the notary public are in different places.

The consideration to acquire Liveoak’s outstanding stock was $48.4 million, which consisted primarily of the fair value of 
our common stock issued and the fair value of stock options issued to substitute vested Liveoak options. We recorded 
approximately $39.9 million of goodwill which is primarily attributed to the assembled workforce and expanded market 
opportunities for integrating Liveoak’s technology with our existing product offering.

None of the goodwill recognized upon acquisition was deductible for U.S. federal income tax purposes.

In the year ended January 31, 2021, we incurred costs of $1.8 million directly related to the acquisition of Liveoak. 
These costs are recognized within operating expenses in our consolidated statements of operations.

We included the results of operations of Liveoak in our consolidated statements of operations from the acquisition date. 
These results were not material to our consolidated statements of operations for the year ended January 31, 2021.

DocuSign, Inc.| 2021 Form 10-K | 81 
 
 
Note 6. Goodwill and Intangible Assets, Net

The changes in the carrying amount of goodwill were as follows (in thousands):

Balance at January 31, 2019

Foreign currency translation

Balance at January 31, 2020

Additions—Seal

Additions—Liveoak

Foreign currency translation

Balance at January 31, 2021

Intangible assets consisted of the following:

$ 

195,225 

(343) 

194,882 

114,663 

39,892 

714 

$ 

350,151 

As of January 31, 2021

As of January 31, 2020

Weighted-
average 
Remaining 
Useful Life 
(Years)

3.9

7.9

1.2

6.5

Accumulat
ed 
Amortizati
on

Acquisitio
n-related 
Intangible
s, Net

Accumulat
ed 
Amortizati
on

Acquisitio
n-related 
Intangible
s, Net

Estimated 
Fair Value

Estimated 
Fair Value

$  72,994  $  (35,613)  $  37,381  $  31,594  $  (25,164)  $ 

6,430 

  110,082 

(29,393)   

80,689 

22,534 

(19,356)   

3,178 

65,782 

17,234 

(19,071)   

46,711 

(14,509)   

2,725 

$  205,610  $  (84,362)    121,248  $  114,610  $  (58,744)   

55,866 

(in thousands, except years)

Existing technology

Customer contracts & 
related relationships

Other

Cumulative translation 
adjustment

Total

Amortization of finite-lived intangible assets was as follows:

(in thousands)

Cost of subscription revenue

Sales and marketing

Total

580 

$  121,828 

634 

$  56,500 

Year Ended January 31,

2021

2020

2019

$ 

$ 

11,052  $ 

5,704  $ 

14,566 

12,013 

6,081 

7,021 

25,618  $ 

17,717  $ 

13,102 

As of January 31, 2021, future amortization of finite-lived intangible assets that will be recorded in cost of revenue and 
operating expenses is estimated as follows, excluding cumulative translation adjustment:

Fiscal Period

2022

2023

2024

2025

2026

Thereafter

Total

Amount
(in thousands)

$ 

24,282 

19,906 

18,575 

17,998 

12,388 

28,099 

$ 

121,248 

DocuSign, Inc.| 2021 Form 10-K | 82 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Note 7. Contract Balances

Contract assets represent amounts for which we have recognized revenue, pursuant to our revenue recognition policy, 
for contracts that have not yet been invoiced to our customers where there is a remaining performance obligation, 
typically for multi-year arrangements. Total contract assets were $17.5 million and $13.4 million as of January 31, 2021 
and 2020, of which $0.6 million and $0.9 million were noncurrent and included within “Other assets—noncurrent” on our 
consolidated balance sheets. The change in contract assets reflects the difference in timing between our satisfaction of 
remaining performance obligations and our contractual right to bill our customers.

Contract liabilities consist of deferred revenue and include payments received in advance of performance under the 
contract. Such amounts are generally recognized as revenue over the contractual period. For the years ended 
January 31, 2021, 2020 and 2019, we recognized revenue of $499.5 million, $374.8 million and $264.0 million that was 
included in the corresponding contract liability balance at the beginning of the periods presented. 

We receive payments from customers based upon contractual billing schedules. We record accounts receivable when 
the right to consideration becomes unconditional. Payment terms on invoiced amounts are typically 30 days.

Note 8. Deferred Contract Acquisition and Fulfillment Costs

The following table represents a rollforward of our deferred contract acquisition and fulfillment costs:

(in thousands)

Deferred Contract Acquisition Costs

Beginning balance

Additions to deferred contract acquisition costs

Amortization of deferred contract acquisition costs

Cumulative translation adjustment

Ending balance

Deferred Contract Fulfillment Costs

Beginning balance

Additions to deferred contract fulfillment costs

Amortization of deferred contract fulfillment costs

Ending balance

Note 9. Debt

Convertible Senior Notes

Year Ended January 31,

2021

2020

$ 

155,697  $ 

115,985 

185,970 

(81,132)   

1,984 

99,382 

(58,192) 

(1,478) 

$ 

262,519  $ 

155,697 

$ 

8,218  $ 

22,540 

3,432 

16,341 

(18,252)   

(11,555) 

$ 

12,506  $ 

8,218 

In September 2018, we issued $575.0 million in aggregate principal amount of the 0.5% Convertible Senior Notes due 
in 2023 (“2023 Notes”), which included the initial purchasers’ exercise in full of their option to purchase an 
additional $75.0 million aggregate principal amount of the 2023 Notes. The net proceeds from the issuance of the 2023 
Notes were $560.8 million after deducting the initial purchasers’ discounts and transaction costs. 

In January 2021, we issued $690.0 million in aggregate principal amount of the 0% Convertible Senior Notes due in 
2024 (“2024 Notes,” and together with the 2023 Notes, the “Notes”), which included the initial purchasers’ exercise in full 
of their option to purchase an additional $90.0 million aggregate principal amount of the 2024 Notes. The net proceeds 
from the issuance of the 2024 Notes were $677.3 million after deducting the initial purchasers’ discounts and transaction 
costs. 

The Notes are senior unsecured obligations and rank senior in right of payment to any of our indebtedness that is 
expressly subordinated in right of payment to the Notes; equal in right of payment to any of our unsecured indebtedness 
then existing and future liabilities that are not so subordinated; effectively junior in right of payment to any of our secured 
indebtedness, to the extent of the value of the assets securing such indebtedness; and structurally junior to all 
indebtedness and other liabilities (including trade payables) of our subsidiaries. Upon conversion of the Notes, holders 

DocuSign, Inc.| 2021 Form 10-K | 83 
 
 
 
 
 
 
 
will receive cash, shares of our common stock or a combination of cash and shares of our common stock, at our 
election. 

The 2023 Notes are governed by an indenture dated September 18, 2018 (the “2018 Indenture”). The 2024 Notes are 
governed by an indenture dated January 15, 2021 (the “2021 Indenture,” and together with the 2018 Indenture, the 
“Indentures”). The Indentures are between us, as the issuer, and U.S. Bank National Association, as trustee. The 
Indentures do not contain any financial covenants or restrictions on the payments of dividends, the incurrence of 
indebtedness, or the issuance or repurchase of securities by us or any of our subsidiaries. The 2023 Notes mature on 
September 15, 2023, unless earlier repurchased or redeemed by us or earlier converted in accordance with their terms 
prior to the maturity date. Interest on the 2023 Notes is payable semi-annually in arrears on March 15 and September 
15 of each year. The Notes are subject to additional interest in certain events of default. The 2024 Notes mature on 
January 15, 2024 unless earlier repurchased by us or earlier converted in accordance with their terms prior to the 
maturity date.

Conversion terms

The 2023 Notes have an initial conversion rate of 13.9860 shares of our common stock per $1,000 principal amount of 
the 2023 Notes, which is equal to an initial conversion price of approximately $71.50 per share of our common stock. 
The 2024 Notes have an initial conversion rate of 2.3796 shares of our common stock per $1,000 principal amount of 
the 2024 Notes, which is equal to an initial conversion price of approximately $420.24 per share of our common stock. 
The initial conversation rates are subject to adjustment in some events. Following certain corporate events that occur 
prior to the maturity date or, with respect to the 2023 Notes, following our issuance of a notice of redemption, we will 
increase the conversion rate for a holder who elects to convert its Notes in connection with such corporate event or 
during the related redemption period in certain circumstances. Additionally, upon the occurrence of a corporate event 
that constitutes a “fundamental change” as defined within the respective Indentures, holders of the Notes may require 
us to repurchase for cash all or a portion of their Notes at a purchase price equal to 100% of the principal amount of the 
Notes plus accrued and unpaid interest if any. No such corporate events have occurred as of January 31, 2021.

Holders of the 2023 Notes may convert all or any portion of their 2023 Notes at any time on or after June 15, 2023, until 
the close of business on September 13, 2023. Prior to the close of business on the business day immediately preceding 
June 15, 2023, holders of the 2023 Notes may convert all or any portion of their 2023 Notes, in integral multiples of 
$1,000 principal amount, only under the following circumstances (the “2023 Notes conversion conditions”):
•

During any fiscal quarter commencing after the fiscal quarter ending on January 31, 2019 (and only during such 
fiscal quarter), if the last reported sale price of our common stock for at least 20 trading days (whether or not 
consecutive) during a period of 30 consecutive trading days ending on, and including, the last trading day of the 
immediately preceding fiscal quarter is greater than or equal to 130% of the conversion price on each applicable 
trading day;
During the 5-business day period after any 10 consecutive trading day period (the “measurement period”) in which 
the trading price as defined in the 2018 Indenture per $1,000 principal amount of notes for each trading day of the 
measurement period was less than 98% of the product of the last reported sale price of our common stock and the 
conversion rate on each such trading day;
If we call any or all of the notes for redemption, at any time prior to the close of business on the scheduled trading 
day immediately preceding the redemption date; or
Upon the occurrence of specified corporate events described in the 2018 Indenture.

•

•

•

In the second, third and fourth quarter of the year ended January 31, 2021, the last reported sale price of our common 
stock for at least 20 trading days during a period of 30 consecutive trading days ending on, and including, the last 
trading day of the immediately preceding fiscal quarter was greater than 130% of the conversion price. The 2023 Notes 
therefore became convertible on August 1, 2020 and continue to be convertible through January 31, 2021.

Holders of the 2024 Notes may convert all or any portion of their 2024 Notes at any time on or after October 15, 2023, 
until the close of business on September 15, 2024. Prior to the close of business on the business day immediately 
preceding October 15, 2023, holders of the 2024 Notes may convert all or any portion of their 2024 Notes, in integral 
multiples of $1,000 principal amount, only under the following circumstances (the “2024 Notes conversion conditions”):
During any fiscal quarter commencing after the fiscal quarter ending on April 30, 2021 (and only during such fiscal 
•
quarter), if the last reported sale price of our common stock for at least 20 trading days (whether or not consecutive) 
during a period of 30 consecutive trading days ending on, and including, the last trading day of the immediately 
preceding fiscal quarter is greater than or equal to 130% of the conversion price on each applicable trading day;
During the 5-business day period after any 10 consecutive trading day period (the “measurement period”) in which 
the trading price as defined in the 2021 Indenture per $1,000 principal amount of notes for each trading day of the 

•

DocuSign, Inc.| 2021 Form 10-K | 84measurement period was less than 98% of the product of the last reported sale price of our common stock and the 
conversion rate on each such trading day; or 
Upon the occurrence of specified corporate events described in the 2021 Indenture.

•

As of January 31, 2021, the 2024 Notes conversion conditions described above were not met and therefore the 2024 
Notes are not yet convertible. 

Redemption terms

We may redeem for cash or shares all or any portion of the 2023 Notes, at our option, at a redemption price equal to 
100% of the principal amount of the notes to be redeemed, plus accrued and unpaid interest, beginning on or after 
September 20, 2021 if the last reported sale price of our common stock for at least 20 trading days (whether or not 
consecutive) during a period of 30 consecutive trading days ending on, and including, the last trading day of the 
immediately preceding fiscal quarter is greater than or equal to 130% of the conversion price on each applicable trading 
day. 

We may not redeem the 2024 Notes prior to the maturity date.

Repurchases of the 2023 Notes

In connection with our issuance of the 2024 Notes, we used a portion of the proceeds to repurchase $460.0 million 
aggregate principal amount of the 2023 Notes in privately negotiated transactions for an aggregate consideration of 
$1.7 billion, consisting of $459.2 million in cash and 4.7 million shares of our common stock with a value of $1.2 billion, 
a non-cash financing activity. We recorded an extinguishment loss of $33.8 million as a result of the transaction. 

In our consolidated statement of cash flow, the cash paid to repurchase the 2023 Notes was bifurcated into two 
components: the portion of the repayment attributable to accreted interest related to debt discount is classified as cash 
outflows from operating activities, and the portion of the repayment attributable to the principal is classified as cash 
outflows from financing activities.

In January 2021, certain holders of the 2023 Notes exercised their option to convert $23.9 million aggregate amount of 
the principal of the 2023 Notes to be settled in March 2021. As we are to settle the principal in cash, we reclassified 
$20.5 million of the carrying value to “Convertible senior notes—current.” Additionally, we reclassified $3.4 million, 
representing the difference between the aggregate principal and the carrying value, to mezzanine equity from 
permanent equity on our consolidated balance sheet as of January 31, 2021.

Net Carrying Amounts of the Liability and Equity Components

DocuSign, Inc.| 2021 Form 10-K | 85(in thousands)

2023 Notes (effective interest rate of 5.9%):

Principal

Less: extinguishment or conversion

Unpaid principal

Less: unamortized debt discount

Less: unamortized transaction costs

Net carrying value of current and noncurrent liability component

Proceeds allocated to the conversion option (debt discount)

Less: extinguishment or conversion

Less: transaction costs

Net carrying value of mezzanine and permanent equity component

Excess of if-converted value over principal

2024 Notes (effective interest rate of 3.8%):

Principal

Less: unamortized debt discount

Less: unamortized transaction costs

Net carrying value of noncurrent liability component

Proceeds allocated to the conversion option (debt discount)

Less: transaction costs

Net carrying value of permanent equity component

Excess of if-converted value over principal

Interest expense recognized related to the Notes was as follows:

(in thousands)

Contractual interest expense

Amortization of debt discount

Amortization of transaction costs

Total

Capped Calls

January 31,

2021

2020

$ 

575,000  $ 

575,000 

(460,000)   

— 

115,000 

575,000 

(15,116)   

(101,461) 

(1,224)   

(8,218) 

98,660  $ 

465,321 

134,667  $ 

134,667 

(31,933)   

(3,336)   

— 

(3,336) 

99,398  $ 

131,331 

259,578 

$ 

$ 

$ 

$ 

$ 

690,000 

(63,619) 

(11,353) 

615,028 

64,453 

(1,185) 

63,268 

— 

$ 

$ 

$ 

$ 

Year Ended January 31,

2021

2020

2019

$ 

2,773  $ 

2,865  $ 

25,828 

2,173 

24,411 

1,978 

1,071 

8,795 

712 

$ 

30,774  $ 

29,254  $ 

10,578 

To minimize the potential economic dilution to our common stock upon conversion of the Notes, we entered into 
privately-negotiated capped call transactions ("Capped Calls") with certain counterparties. 

The capped call transactions were as follows:

(in thousands, except per share amounts)

Aggregate cost of capped calls
Initial strike price per share (1)
Initial cap price per share (1)
Shares of our common stock covered by the capped calls (1)

2023 Notes

2024 Notes

$ 

$ 

$ 

67,563 

71.50 

110.00 

8,042 

$ 

$ 

$ 

31,395 

420.24 

525.30 

1,642 

DocuSign, Inc.| 2021 Form 10-K | 86 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(1)  Subject to adjustments for certain events, such as merger events and tender offers, and anti-dilution adjustments

Impact on Loss Per Share

In periods when we have net income, the shares of our common stock subject to the Notes outstanding during the 
period is included in our diluted earnings per share under the if-converted method, as share settlement is presumed as 
of the fourth quarter of 2021. In prior periods, cash settlement was presumed and shares subject to the Notes would 
have been included under the treasury stock method. Capped Calls are excluded from the calculation of diluted 
earnings per share, as they would be antidilutive. However, upon conversion, there will be no economic dilution from the 
Notes unless the market price of our common stock exceeds the cap prices listed above in the Capped Calls section, as 
exercise of the Capped Calls offsets any dilution from the Notes from the conversion price up to the cap price. As of 
January 31, 2021, the market price of a share of our common stock exceeded the $110.00 cap price associated with the 
2023 Notes but not the $525.30 cap price associated with the 2024 Notes; therefore, the 2023 Notes would have 
caused economic dilution if converted.

Revolving Credit Facility 

In January 2021, we entered into a credit agreement with a syndicate of banks. The credit agreement extended a senior 
secured revolving credit facility to us in an aggregate principal amount of $500.0 million, which amount may be 
increased by an additional $250.0 million subject to the terms of the credit agreement. We may use the proceeds of 
future borrowings under the credit facility to finance working capital, capital expenditures and for other general corporate 
purposes, including permitted acquisitions. 

The facility matures in January 2026 and requires us to comply with customary affirmative and negative covenants. We 
were in compliance with all covenants as of January 31, 2021. As of January 31, 2021, there were no outstanding 
borrowings under the revolving credit facility. The facility is subject to customary fees for loan facilities of this type, 
including ongoing commitment fees at a rate between 0.25% and 0.30% per annum on the daily undrawn balance.

Note 10. Leases

We lease offices under noncancelable operating lease agreements that expire at various dates through end of February 
2032. As of January 31, 2021, we had no finance leases. Some of our operating leases contain escalation provisions 
for adjustments in the consumer price index. 

The following table is a summary of our lease costs:

(in thousands)

Operating lease cost

Short-term lease cost

Total lease cost

Year Ended January 31,

2021

2020

$ 

$ 

34,034  $ 

26,490 

793 

837 

34,827  $ 

27,327 

Rent expense under operating leases was $19.8 million during the year ended January 31, 2019.

DocuSign, Inc.| 2021 Form 10-K | 87 
 
Future lease payments under noncancelable operating leases as of January 31, 2021, were as follows:

Fiscal Period:

2022

2023

2024

2025

2026

Thereafter

Total undiscounted cash flows

Less: imputed interest

Present value of lease liabilities

Amount (in 
thousands)

$ 

$ 

$ 

40,603 

42,180 

39,352 

31,034 

20,254

53,682 

227,105 

(28,430) 

198,675 

The weighted average remaining lease term as of January 31, 2021 and 2020 were 6.6 years and 7.7 years. The 
discount rate for operating leases as of January 31, 2021 and 2020 were 4.3% and 4.4%.

Note 11. Commitments and Contingencies

As of January 31, 2021, we had unused letters of credit outstanding associated with our various operating leases 
totaling $7.4 million.

We have entered into certain noncancelable contractual arrangements that require future purchases of goods and 
services. These arrangements primarily relate to cloud infrastructure support and sales and marketing activities. As of 
January 31, 2021, our future noncancelable minimum payments due under these contractual obligations with a 
remaining term of more than one year were as follows: 

Fiscal Period:

2022

2023

2024

2025

2026

Thereafter

Total

Indemnification

Amount (in 
thousands)

$ 

17,902 

19,410 

13,638 

6,537 

5,023 

3,145 

$ 

65,655 

We enter into indemnification provisions under our agreements with customers and other companies in the ordinary 
course of business, including business partners, contractors and parties performing our research and development. 
Pursuant to these arrangements, we agree to indemnify and defend the indemnified party for certain claims and related 
losses suffered or incurred by the indemnified party from actual or threatened third-party claims because of our 
activities. The duration of these indemnification agreements is generally perpetual. The maximum potential amount of 
future payments we could be required to make under these indemnification clauses or agreements is not determinable. 
Historically, we have not incurred material costs to defend lawsuits or settle claims related to these indemnification 
agreements. As a result, we believe the fair value of these indemnification agreements is not material as of January 31, 
2021 and 2020. We maintain commercial general liability insurance and product liability insurance to offset certain of 
our potential liabilities under these indemnification agreements.

We have entered into indemnification agreements with each of our directors, executive officers and certain other 
officers. These agreements require us to indemnify such individuals, to the fullest extent permitted by Delaware law, for 
certain liabilities to which they may become subject as a result of their affiliation with us.

DocuSign, Inc.| 2021 Form 10-K | 88 
 
 
 
 
 
 
 
 
 
Claims and Litigation

From time to time, we may be subject to legal proceedings, claims and litigation made against us in the ordinary course 
of business. We believe the final outcome of these matters will not have a material adverse effect on our business, 
consolidated financial position, results of operations or cash flows.

 Note 12. Stockholders' Equity

Redeemable Convertible Preferred Stock

Prior to the IPO we issued Series A, Series A-1, Series B, Series B-1, Series C, Series D, Series E, and Series 
F redeemable convertible preferred stock. Upon completion of the IPO, all 100.2 million shares of our convertible 
preferred stock automatically converted into an aggregate of 100.4 million shares of our common stock.

Common Stock Reserved for Future Issuance

We have reserved the following shares of common stock, on an as-if converted basis, for future issuance as follows:

(in thousands)

RSUs outstanding

Options issued and outstanding

Remaining shares available for future issuance under the Equity Incentive Plans

Remaining shares available for future issuance under the ESPP

Total shares of common stock reserved

Equity Incentive Plans

January 31,

2021

2020

10,962 

4,798 

32,901 

6,329 

54,990 

14,246 

6,882 

24,726 

4,985 

50,839 

We maintain three stock-based compensation plans: the 2018 Equity Incentive Plan (the “2018 Plan”), the Amended 
and Restated 2011 Equity Incentive Plan (the “2011 Plan”) and the Amended and Restated 2003 Stock Plan (the “2003 
Plan”). 

Our board of directors adopted, and our stockholders approved, the 2018 Plan during the year ended January 31, 2019. 
The 2018 Plan went into effect in April 2018, upon the effectiveness of our IPO Registration Statement. The 2018 Plan 
serves as a successor to the 2011 Plan and 2003 Plan and provides for the grant of stock-based awards to our 
employees, directors and consultants. Shares available for grant under the 2011 Plan that were reserved but not issued 
as of the effective date of the 2018 Plan were added to the reserves of the 2018 Plan. No additional awards under the 
2011 Plan or 2003 Plan have been made since the effective date of the 2018 Plan. Outstanding awards under these two 
plans continue to be subject to the terms and conditions of the respective plans. 

Additionally, any shares subject to outstanding awards originally granted under the 2011 Plan that: (i) expire or terminate 
for any reason prior to exercise or settlement; (ii) are forfeited because of the failure to meet a contingency or condition 
required to vest such shares or otherwise returned to DocuSign, Inc.; or (iii) are reacquired, withheld (or not issued) to 
satisfy a tax withholding obligation in connection with an award or to satisfy the purchase price or exercise price of a 
stock award are added to the reserves of the 2018 Plan. 

The 2018 Plan permits the granting of incentive stock options, nonstatutory stock options, stock appreciation rights, 
restricted stock awards, restricted stock unit awards, performance stock awards, performance cash awards and other 
stock awards. RSUs granted under the 2018 Plan generally vest over a four-year period, either quarterly or with 25% 
vesting at the end of one year and the remainder quarterly thereafter. Additionally, the Company grants performance-
based and market-based RSUs to its executives on an annual basis.

Shares available for grant under the 2018 Plan for the year ended January 31, 2021 was as follows: 

DocuSign, Inc.| 2021 Form 10-K | 89 
 
 
 
 
 
 
 
 
 
(in thousands)

Available at beginning of fiscal year

Awards authorized

Shares granted

Shares cancelled/expired

Shares withheld for taxes

Available at end of fiscal year

Year Ended
January 31, 
2021

24,726 

9,063 

(4,032) 

886 

2,258 

32,901 

The 2018 Plan provides that the number of shares reserved will automatically increase on the first day of each fiscal 
year, beginning on February 1, 2019, and ending on February 1, 2028, by 5% of the total number of shares of our 
capital stock outstanding on the immediately preceding January 31st (or such lesser number of shares as our board of 
directors or a committee of our board of directors may approve). The most recent automatic increase of 9.6 million 
shares occurred on February 1, 2021.

RSUs

The majority of RSUs granted after January 31, 2018 vest upon the satisfaction of a service-based vesting condition. 
From time to time, we may also grant RSUs that are subject to either a performance-based or market-based vesting 
condition. The performance-based conditions will be satisfied upon satisfaction of certain financial performance targets. 
The market-based conditions will be satisfied if certain milestones based on our common stock price or relative total 
shareholder return are met. The weighted-average grant date fair value for RSUs granted during the years ended 
January 31, 2021, 2020 and 2019 was $144.80, $56.05 and $53.77 per share. The total grant date fair value of RSUs 
vested during the years ended January 31, 2021, 2020 and 2019 was $282.3 million, $223.0 million and $260.8 million.

RSU activity for the year ended January 31, 2021 was as follows:

(in thousands, except per share data)

Unvested at January 31, 2020

Granted

Vested

Canceled

Unvested at January 31, 2021

Number of 
Units

Weighted-
Average Grant 
Date Fair Value

13,859  $ 

4,022 

(6,318)   

(977)   

10,586  $ 

46.28 

144.80 

44.67 

53.81 

83.98 

As of January 31, 2021, our total unrecognized compensation cost related to RSUs was $680.7 million. We expect to 
recognize this expense over the remaining weighted-average period of approximately 2.2 years. 

DocuSign, Inc.| 2021 Form 10-K | 90 
 
 
 
 
 
 
 
 
 
 
 
Stock Options

There were no options granted during the years ended January 31, 2021, 2020 and 2019. 

Option activity for the year ended January 31, 2021 was as follows:

(in thousands, except per share data and years)

Outstanding at January 31, 2020

Issued as consideration for acquisition

Exercised

Canceled/expired

Outstanding at January 31, 2021

Vested and expected to vest at January 31, 2021  

Exercisable at January 31, 2021

Weighted-
Average 
Exercise 
Price Per 
Share

Weighted-
Average 
Remaining 
Contractual 
Term (Years)

Aggregate 
Intrinsic 
Value

Number of 
Options

6,882  $ 

9 

(2,072)   

(21)   

4,798  $ 

4,798  $ 

4,761  $ 

14.39 

22.22 

11.71 

18.09 

15.55 

15.55 

15.54 

5.38 $ 

441,247 

5.03 $ 

1,042,879 

5.03 $ 

1,042,801 

5.02 $ 

1,034,740 

As of January 31, 2021, our total unrecognized compensation cost related to stock option grants was $0.2 million. We 
expect to recognize this expense over the remaining weighted-average period of approximately 0.2 years. The 
aggregate intrinsic value of options exercised during the years ended January 31, 2021, 2020 and 2019 was $302.4 
million, $325.7 million and $171.6 million. The total grant date fair value of options vested during the years ended 
January 31, 2021, 2020 and 2019 was $7.5 million, $10.5 million and $25.8 million.

2018 Employee Stock Purchase Plan

During the year ended January 31, 2019, our board of directors adopted, and our stockholders approved the ESPP. In 
April 2018, the ESPP went into effect upon the effectiveness of our IPO Registration Statement. The ESPP allows 
eligible employees to purchase shares of our common stock at a discounted price by accumulating funds, normally 
through payroll deductions, of up to 15% of their earnings. The purchase price for common stock under the ESPP is 
equal to 85% of the fair market value of our common stock on the first or last day of the offering period, whichever is 
lower. The ESPP provides for separate six-month offering periods that begin in the first and third quarter of each year. 

We calculated the fair value of the ESPP purchase right using the Black-Scholes option-pricing model, based on the 
following assumptions:

Year Ended January 31,

2021

2020

2019

Risk-free interest rate

Expected dividend yield

Expected life of purchase right (in years)

Expected volatility

0.11% - 0.17%

1.92% - 2.52 %

 — %

0.5

 — %

0.5

47% - 58%

39% - 52 %

Weighted-average grant date fair value per share

$90.15 - $221.20

$ 14.88 - $18.56

2.33 %

 — %

0.5

40 %

$ 14.24

The expected term for the ESPP purchase rights is based on the duration of the offering period. Estimated volatility for 
ESPP purchase rights is based on the historical volatility of our common stock price. The interest rate is derived from 
government bonds with a similar term to the ESPP purchase right granted. We have not declared, nor do we expect to 
declare dividends. Compensation expense related to the ESPP was $12.6 million, $8.9 million and $2.9 million for the 
years ended January 31, 2021, 2020 and 2019. 

The number of shares reserved under the ESPP will automatically increase on the first day of each fiscal year, starting 
on February 1, 2019 and continuing through February 1, 2028, in an amount equal to the lesser of (i) 1% of the total 
number of shares of our common stock outstanding on January 31 of the preceding fiscal year, (ii) 3.8 million shares, or 
(iii) a lesser number of shares determined by our board of directors. As of January 31, 2021, 6.3 million shares of 
common stock were reserved for issuance under the ESPP.

DocuSign, Inc.| 2021 Form 10-K | 91 
 
 
 
 
 
 
Note 13. Net Loss per Share Attributable to Common Stockholders

The following table presents the calculation of basic and diluted net loss per share attributable to common stockholders 
for periods presented:

(in thousands, except per share data)

Numerator:

Net loss

Less: preferred stock accretion

Net loss attributable to common stockholders

Denominator:

Year Ended January 31,

2021

2020

2019

$ 

$ 

(243,267)  $ 

(208,359)  $ 

(426,458) 

— 

— 

(353) 

(243,267)  $ 

(208,359)  $ 

(426,811) 

Weighted-average common shares outstanding

185,760 

176,704 

135,163 

Net loss per share attributable to common stockholders:

Basic and diluted

$ 

(1.31)  $ 

(1.18)  $ 

(3.16) 

Outstanding potentially dilutive securities that were excluded from the diluted per share calculations because they would 
have been antidilutive are as follows:

(in thousands)

RSUs

Stock options

ESPP

Convertible senior notes

Total antidilutive securities

Note 14. Employee Benefit Plan

January 31,

2021

2020

2019

10,586 

4,798 

130 

3,250 

18,764 

13,555 

6,882 

274 

788 

16,568 

13,648 

295 

— 

21,499 

30,511 

We have a qualified defined contribution plan under Section 401(k) of the Internal Revenue Code (the “Plan”). This Plan 
covers substantially all employees who meet minimum age and service requirements and allows participants to defer a 
portion of their annual compensation on a pre-tax basis. In the fourth quarter of fiscal 2019, we began to match 50% of 
each participant’s contribution up to a maximum of 6% of the participant’s base salary and commissions paid during the 
period. During the year ended January 31, 2021, 2020 and 2019, we recognized expenses of $18.9 million, $11.0 
million and $1.7 million related to matching contributions. 

Note 15. Income Taxes

The domestic and foreign components of pre-tax loss were as follows:

(in thousands)

U.S.

International

Loss before income taxes

Year Ended January 31,

2021

2020

2019

$ 

$ 

(240,175)  $ 

(228,476)  $ 

(460,627) 

10,683 

24,920 

32,419 

(229,492)  $ 

(203,556)  $ 

(428,208) 

DocuSign, Inc.| 2021 Form 10-K | 92 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The components of our income tax provision (benefit) were as follows:

(in thousands)

Current

Federal

State

Foreign

Total current

Deferred

Federal

State

Foreign

Total deferred

Year Ended January 31,

2021

2020

2019

$ 

(35)  $ 

—  $ 

269 

15,951 

16,185 

(243)   

5 

(2,172)   

(2,410)   

239 

3,277 

3,516 

— 

(43)   

1,330 

1,287 

— 

413 

2,838 

3,251 

(7,083) 

(2) 

2,084 

(5,001) 

(1,750) 

Provision for (benefit from) income taxes

$ 

13,775  $ 

4,803  $ 

The reconciliation of the statutory federal income tax rate to our effective tax rate was as follows:

(in percentage)

U.S statutory rate

State taxes

Foreign tax rate differential

Increase (decrease) unrecognized tax benefit

Stock-based compensation

Change in valuation allowance

Research and development credits

Other deferred adjustment

Other

Effective tax rate

Year Ended January 31,

2021

2020

2019

 21.0 %

 21.0 %

 21.0 %

 2.7 

 0.1 

 (5.6) 

 87.1 

 (118.4) 

 9.1 

 (1.1) 

 (0.9) 

 (6.0) %

 3.5 

 0.5 

 — 

 47.2 

 (80.3) 

 8.2 

 — 

 (2.4) 

 (2.3) %

 3.1 

 0.3 

 — 

 17.5 

 (43.6) 

 4.0 

 — 

 (1.9) 

 0.4 %

DocuSign, Inc.| 2021 Form 10-K | 93 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The significant components of net deferred tax balances were as follows:

(in thousands)

Deferred tax assets

Net operating loss carryforwards

Accruals and reserves

Stock-based compensation

Operating lease liability

Research and development credits

Other

Total deferred tax assets

Less: Valuation allowance

Deferred tax assets, net of valuation allowance

Deferred tax liabilities

Operating lease right-of-use asset

Deferred contract acquisition costs

Convertible debt

Acquired intangibles

Other

Total deferred tax liabilities

Net deferred tax liabilities

January 31,

2021

2020

$ 

682,872  $ 

423,379 

14,744 

30,377 

36,148 

60,386 

14,398 

5,668 

33,405 

40,495 

39,480 

7,536 

838,925 

549,963 

(723,767)   

(445,746) 

115,158 

104,217 

(27,654)   

(61,432)   

(18,854)   

(11,939)   

(893)   

(32,736) 

(36,567) 

(24,737) 

(13,493) 

(1,457) 

(120,772)   

(108,990) 

$ 

(5,614)  $ 

(4,773) 

We intend to invest substantially all of our foreign subsidiary earnings, as well as our capital in our foreign subsidiaries, 
indefinitely outside of the U.S. in those jurisdictions in which we would incur significant, additional costs upon 
repatriation of such amounts. Therefore, no deferred tax liabilities for foreign withholding taxes have been recorded 
relating to the earnings of our foreign subsidiaries.

In the years ended January 31, 2021, 2020 and 2019, total stock-based compensation expense was $286.9 million, 
$206.4 million and $411.0 million. Recognized tax benefits on total stock-based compensation expense, which are 
reflected in the "Provision for (benefit from) income taxes" in the consolidated statements of operations and 
comprehensive loss, were $2.2 million, $1.0 million and $1.7 million in the years ended January 31, 2021, 2020 and 
2019. 

As of January 31, 2021, we had accumulated net operating loss carryforwards of $2.8 billion for federal and $1.3 billion 
for state. Of the federal net operating losses, $2.3 billion is carried forward indefinitely, but is limited to 80% of taxable 
income. The remaining federal and state net operating loss carryforwards will begin to expire in 2025 and 2021. As of 
January 31, 2021, we also had total foreign net operating loss carryforwards of $38.0 million, which do not expire under 
local law.

As of January 31, 2021, we had accumulated U.S. research tax credits of $63.9 million for federal and $17.0 million for 
state. The U.S. federal research tax credits will begin to expire in 2033. The U.S. state research tax credits do not 
expire.

Available net operating losses may be subject to annual limitations due to ownership change limitations provided by the 
Internal Revenue Code, as amended (the "Code"), and similar state provisions. Under Section 382 of the Code, 
substantial changes in our ownership and the ownership of acquired companies may limit the amount of net operating 
loss carryforwards that are available to offset taxable income. Our ability to carry forward our federal and state net 
operating losses is limited due to an ownership change that occurred in a prior fiscal year. This limitation has been 
accounted for in calculating the available net operating loss carryforwards. The foreign jurisdictions in which we operate 
may have similar provisions that may limit our ability to use net operating loss carryforwards incurred by entities that we 
have acquired. Additional limitations on the use of these tax attributes could occur in the event of possible disputes 
arising in examination from various taxing authorities. 

A reconciliation of the beginning and ending balance of total unrecognized tax benefits was as follows:

DocuSign, Inc.| 2021 Form 10-K | 94 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(in thousands)

Unrecognized tax benefits balance at February 1

Gross increase for tax positions of prior years

Gross decrease for tax positions of prior years

Gross increase for tax positions of current year

Unrecognized tax benefits balance at January 31

January 31,

2021

2020

$ 

12,885  $ 

9,733 

2,012 

— 

18,882 

90 

(94) 

3,156 

$ 

33,779  $ 

12,885 

As of January 31, 2021, the total amount of unrecognized tax benefits that would affect our effective tax rate, if 
recognized, would have been $15.9 million. A significant portion of the unrecognized tax benefit was recorded as a 
reduction in our gross deferred tax assets, offset by a reduction in our valuation allowance. We have net uncertain tax 
positions of $16.7 million, $3.3 million and $2.9 million included in other liabilities on our consolidated balance sheet as 
of January 31, 2021, 2020 and 2019. 

We do not expect our gross unrecognized tax benefit to change significantly within the next 12 months. We recognize 
interest and penalties related to uncertain tax positions in provision for income taxes. As of January 31, 2021, accrued 
interest or penalties was $0.8 million.

Our tax years from inception in 2003 through January 31, 2021, remain subject to examination by the U.S. and 
California, as well as various other jurisdictions. We are under examination by the Israeli Tax Authorities for the calendar 
years 2016 through 2019.

We recognize valuation allowances on deferred tax assets if it is more likely than not that some or all the deferred tax 
assets will not be realized. Due to our history of losses in the U.S., the net cumulative U.S. deferred tax assets have 
been fully offset by a valuation allowance. The valuation allowance increased by $278.0 million in the year ended 
January 31, 2021 and by $163.6 million in the year ended January 31, 2020. 

The following table represents the rollforward of our valuation allowance:

(in thousands)

Beginning balance

Valuation allowance charged to income tax provision

Valuation allowance from acquisitions

Convertible senior notes settled

Convertible senior notes issued

Acquisition of SpringCM

Ending balance

Note 16. 

 Geographic Information

Year Ended January 31,

2021

2020

2019

$ 

445,746  $ 

282,141  $ 

119,153 

269,135 

9,354 

14,985 

(15,453)   

— 

163,605 

201,646 

— 

— 

— 

— 

— 

— 

(31,594) 

(7,064) 

$ 

723,767  $ 

445,746  $ 

282,141 

We operate in one operating segment and one reportable segment as we only report financial information on an 
aggregate and consolidated basis to the Chief Executive Officer, who is our CODM.

Revenue by geography is based on the address of the customer as specified in our master subscription agreement. 
Revenue by geographic area was as follows:

(in thousands)

U.S.

International

Total revenue

Year Ended January 31,

2021

2020

2019

$ 

1,166,004  $ 

802,480  $ 

581,011 

287,043 

171,491 

119,958 

$ 

1,453,047  $ 

973,971  $ 

700,969 

DocuSign, Inc.| 2021 Form 10-K | 95 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
No single country other than the U.S. had revenue greater than 10% of total revenue in the years ended January 31, 
2021, 2020 and 2019.

Our long-lived assets by geographic area, which consist of property and equipment, net and operating lease right-of-
use assets were as follows:

(in thousands)

U.S.

Ireland

All other countries

Total long-lived assets

Note 17. 

Subsequent Events

January 31,

2021

2020

$ 

221,549  $ 

182,288 

66,670 

36,172 

66,925 

28,913 

$ 

324,391  $ 

278,126 

Between February 1, 2021 and March 30, 2021, we received conversion notices on our 2023 Notes for $12.8 million in 
aggregate principal amount, for which we elected to settle the principal amount in cash during the three months ended 
April 30, 2021 and for $6.6 million in aggregate principal amount, for which we elected to settle the principal amount in 
cash in the three months ended July 31, 2021.

During that period, we also settled the $23.9 million of 2023 Notes for which conversion was elected prior to January 31, 
2021, for aggregate consideration of $72.3 million, consisting of $23.9 million in cash and 0.2 million shares of our 
common stock with a value of $48.4 million.

DocuSign, Inc.| 2021 Form 10-K | 96 
 
 
 
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING 
AND FINANCIAL DISCLOSURE

None.

ITEM 9A. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

Our management, with the participation of our Chief Executive Officer (our principal executive officer) and Chief 
Financial Officer (our principal financial officer), has evaluated the effectiveness of our disclosure controls and 
procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934 (the “Exchange 
Act”), as of the end of the period covered by this Annual Report on Form 10-K. Based on such evaluation, our Chief 
Executive Officer and Chief Financial Officer have concluded that as of January 31, 2021, our disclosure controls and 
procedures were effective to provide reasonable assurance that information required to be disclosed by us in the reports 
that we file or submit under the Exchange Act (a) is recorded, processed, summarized and reported within the time 
periods specified by Securities and Exchange Commission (“SEC”) rules and forms and (b) is accumulated and 
communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to 
allow timely decisions regarding any required disclosure.

Management’s Annual Report on Internal Control over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial reporting (as 
defined in Rule 13a-15(f) under the Exchange Act). Management conducted an assessment of the effectiveness of the 
Company’s internal control over financial reporting based on the criteria set forth in Internal Control – Integrated 
Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013 framework). 

In accordance with guidance issued by the SEC, companies are permitted to exclude acquisitions from their final 
assessment of internal control over financial reporting for the first fiscal year in which the acquisition occurred. Our 
management’s evaluation of internal control over financial reporting excluded the internal control activities of Seal 
Software Group Limited (acquired in May 2020) and Liveoak Technologies, Inc. (acquired in July 2020), discussed in 
Note 5 to the Consolidated Financial Statements. The financial results of these acquisitions are included from the date 
of each acquisition in the January 31, 2021 consolidated financial statements and are collectively approximately 1.5% of 
total assets as of January 31, 2021 and approximately 1.5% of total revenues for the year ended January 31, 2021.

Management has concluded that its internal control over financial reporting was effective as of January 31, 2021 to 
provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements 
in accordance with U.S. GAAP. The effectiveness of our internal control over financial reporting as of January 31, 2021, 
has been audited by PricewaterhouseCoopers LLP, an independent registered public accounting firm, as stated in their 
report, which appears in Part II, Item 8 of this Annual Report on Form 10-K.

Changes in Internal Control Over Financial Reporting

There were no changes in our internal control over financial reporting identified in management’s evaluation pursuant to 
Rules 13a-15(d) or 15d-15(d) under the Exchange Act during the fourth quarter of fiscal 2021 that materially affected, or 
are reasonably likely to materially affect, our internal control over financial reporting.

Inherent Limitations on Effectiveness of Controls and Procedures

Our management, including our Chief Executive Officer and Chief Financial Officer, believes that our disclosure controls 
and procedures and internal control over financial reporting are designed to provide reasonable assurance of achieving 
their objectives and are effective at the reasonable assurance level. However, our management does not expect that 
our disclosure controls and procedures or our internal control over financial reporting will prevent all errors and all fraud. 
A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance 
that the objectives of the control system are met. Because of the inherent limitations in all control systems, no 
evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, have been 
detected. Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more 
people or by management override of the controls. The design of any system of controls also is based in part upon 

DocuSign, Inc.| 2021 Form 10-K | 97certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in 
achieving its stated goals under all potential future conditions; over time, controls may become inadequate because of 
changes in conditions, or the degree of compliance with policies or procedures may deteriorate. Because of the inherent 
limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected.

DocuSign, Inc.| 2021 Form 10-K | 98ITEM 9B. OTHER INFORMATION

None.

PART III

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

We maintain a Code of Business Conduct and Ethics applicable to all of our employees, including our Chief Executive 
Officer, Chief Financial Officer and Chief Accounting Officer, which is a “Code of Ethics for Senior Financial Officers” as 
defined by applicable rules of the SEC. This code is publicly available on our investor relations website at 
investor.docusign.com. If we make any amendments to this code other than technical, administrative or other non-
substantive amendments, or grant any waivers, including implicit waivers, from a provision of this code we will disclose 
the nature of the amendment or waiver, its effective date and to whom it applies on our investor relations website or in a 
Current Report on Form 8-K filed with the SEC.

The remaining information required by this item, including information about our Directors, Executive Officers and Audit 
Committee, is incorporated by reference to the definitive Proxy Statement for our 2021 Annual Meeting of Stockholders, 
which will be filed with the SEC no later than 120 days after January 31, 2021.

ITEM 11. EXECUTIVE COMPENSATION

The information required by this item is incorporated by reference to the definitive Proxy Statement for our 2021 Annual 
Meeting of Stockholders, which will be filed with the SEC no later than 120 days after January 31, 2021.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND 
MANAGEMENT AND RELATED STOCKHOLDER MATTERS

The information required by this item is incorporated by reference to the definitive Proxy Statement for our 2021 Annual 
Meeting of Stockholders, which will be filed with the SEC no later than 120 days after January 31, 2021.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS AND DIRECTOR 
INDEPENDENCE

The information required by this item is incorporated by reference to the definitive Proxy Statement for our 2021 Annual 
Meeting of Stockholders, which will be filed with the SEC no later than 120 days after January 31, 2021.

ITEM 14. PRINCIPAL ACCOUNTING FEES AND SERVICES

The information required by this item is incorporated by reference to the definitive Proxy Statement for our 2021 Annual 
Meeting of Stockholders, which will be filed with the SEC no later than 120 days after January 31, 2021.

PART IV

ITEM 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

(a) Documents filed as a part of this Annual Report on Form 10-K:

1. Financial Statements

The following financial statements are included in Part II, Item 8 of this Annual Report on Form 10-K:

Report of Independent Registered Public Accounting Firm
Consolidated Balance Sheets
Consolidated Statements of Operations and Comprehensive Loss
Consolidated Statements of Redeemable Convertible Preferred Stock and Stockholders’ Equity (Deficit)
Consolidated Statements of Cash Flows
Notes to the Consolidated Financial Statements

DocuSign, Inc.| 2021 Form 10-K | 992. Financial Statement Schedules

All other schedules have been omitted because they are not required, not applicable, or the required information is 
otherwise included.

3. Exhibits

See the Exhibit Index immediately following "Item 16. Form 10-K Summary."

DocuSign, Inc.| 2021 Form 10-K | 100ITEM 16. FORM 10-K SUMMARY

None.

Exhibit 
Number

2.1

3.1

3.2

4.1

4.2

4.3

4.4

4.5

4.6

4.7

4.8

10.1

10.2

10.3#

10.4#

10.5#

EXHIBIT INDEX

Description

Form

File No.

Incorporate
d by 
Reference 
Exhibit

Share Purchase Agreement dated as of February 
26, 2020 by and among the Registrant, DocuSign 
International, Inc., Seal Software Group Limited 
and Fortis Advisors LLC as the Shareholders’ 
Representative.

Amended and Restated Certificate of Incorporation.

Amended and Restated Bylaws.

Form of Common Stock Certificate.

Amended and Restated Investors' Rights 
Agreement dated April 30, 2015 by and among the 
Registrant and its stockholders.

Indenture, dated September 18, 2018, between the 
Registrant and U.S. Bank National Association, as 
Trustee.

Form of Global Note representing the Registrant’s 
0.50% Convertible Senior Notes due 2023 
(included as Exhibit A to the Indenture filed as 
Exhibit 4.1).

Credit Agreement, dated as of January 11, 2021, by 
and among the Registrant, Bank of America, N.A., 
BofA Securities, Inc. and Silicon Valley Bank, and 
the lenders thereunder.

Indenture, dated January 15, 2021, by and among 
the Registrant and U.S. National Bank Association, 
as Trustee.

Form of Global Note representing the Registrant’s 
0% Convertible Senior Notes due 2024 (included 
as Exhibit A to the Indenture filed as Exhibit 4.1).

8-K

8-K

8-K

S-1/A

001-38465

001-38465

001-38465

333-22399
0

2.1

3.1

3.1

4.1

S-1

333-22399
0

10.1

March 28, 
2018

8-K

001-38465

4.1

8-K

001-38465

4.2

8-K

001-38465

99.1

8-K

001-38465

8-K

001-38465

4.1

4.1

Filed 
herewith

Description of the Registrant's Securities.

10-K

001-38465

Form of Confirmation for Capped Call 
Transactions.

8-K

001-38465

10.1

Form of Indemnity Agreement between the 
Registrant and each of its directors and executive 
officers.

8-K

001-38465

Amended and Restated 2011 Equity Incentive Plan, 
as amended.

S-1

333-22399
0

Form of Option Agreement and Exercise Notice 
under Amended and Restated 2011 Equity 
Incentive Plan.

Form of Notice of Restricted Stock Unit Award and 
Restricted Stock Unit Agreement under Amended 
and Restated 2011 Equity Incentive Plan.

10.6#

2018 Equity Incentive Plan.

10.7#

10.8#

Form of Option Agreement and Exercise Notice 
under 2018 Equity Incentive Plan.

Form of Notice of Restricted Stock Unit Award and 
Restricted Stock Unit Agreement under 2018 
Equity Incentive Plan.

S-1

S-1

S-1

S-1

S-1

333-22399
0

333-22399
0

333-22399
0

333-22399
0

333-22399
0

10.1

10.2

10.3

10.4

10.5

10.6

10.7

Filing Date

February 28, 
2020

May 1, 2018

May 29, 2020

April 17, 2018

September 18, 
2018

September 18, 
2018

January 11, 
2021

January 15, 
2021

January 15, 
2021

March 27, 
2020

September 18, 
2018

December 3, 
2020

March 28, 
2018

March 28, 
2018

March 28, 
2018

March 28, 
2018

March 28, 
2018

March 28, 
2018

DocuSign, Inc.| 2021 Form 10-K | 10110.9#

2018 Employee Stock Purchase Plan.

Form of Performance Stock Unit Grant Notice 
under 2018 Equity Incentive Plan.

Office Lease 221 Main Street and related 
amendments.

Amended and Restated Non-Employee Director 
Compensation Policy.

Amended and Restated Offer Letter, dated as of 
March 27, 2018, by and between the Registrant 
and Daniel D. Springer.

Amendment to Offer Letter, dated as of March 10, 
2020, by and between the Registrant and Daniel D. 
Springer.

Offer Letter, dated as of June 6, 2019, by and 
between the Registrant and Loren Alhadeff.

S-1

333-22399
0

10-Q 001-38465

S-1

333-22399
0

10.8

10.1

10.12

10-Q 001-38465

10.1

S-1

333-22399
0

10.10

8-K

001-38465

99.2

10-K

001-38465

10.15

March 28, 
2018

September 6, 
2019

March 28, 
2018

December 4, 
2020

March 28, 
2018

March 12, 
2020

March 27, 
2020

Offer Letter, dated as of March 31, 2017, by and 
between the Registrant and Scott V. Olrich.

S-1/A

333-22399
0

10.10.2

April 3, 2018

Offer Letter, dated as of May 10, 2019, by and 
between the Registrant and Tram Phi.

Amended and Restated Offer Letter, dated as of 
April 11, 2018, by and between the Registrant and 
Michael J. Sheridan.

Offer Letter, dated as of October 5, 2017, by and 
between the Registrant and Kirsten O. Wolberg.

Amended and Restated Retention Agreement, 
dated as of March 27, 2018, by and between the 
Registrant and Scott V. Olrich.

Amended and Restated Retention Agreement, 
dated as of March 27, 2018, by and between the 
Registrant and Kirsten O. Wolberg.

Offer Letter, dated as of August 28, 2020, by and 
between the Registrant and Cynthia Gaylor.

Form of Capped Call Transaction Confirmation 
entered into January 2021.

Form of Exchange Agreement.
Amended and Restated Executive Severance and 
Change in Control Agreement, dated as of March 
31, 2021, by and between the Company and Loren 
Alhadeff.

Executive Severance and Change in Control 
Agreement, dated as of March 11, 2021, by and 
between the Company and Joan Burke.

Executive Severance and Change in Control 
Agreement, dated as of March 12, 2021, by and 
between the Company and Tom Casey.

Amended and Restated Executive Severance and 
Change in Control Agreement, dated as of March 
31, 2021, by and between the Company and 
Cynthia Gaylor.

Executive Severance and Change in Control 
Agreement, dated as of March 12, 2021, by and 
between the Company and Scott Olrich.

Amended and Restated Executive Severance and 
Change in Control Agreement, dated as of March 
11, 2021, by and between the Company and Trâm 
Phi.

Executive Severance and Change in Control 
Agreement, dated as of March 11, 2021, by and 
between the Company and Dan Springer.

10-K

001-38465

10.17

March 27, 
2020

S-1/A

S-1/A

S-1

S-1

333-22399
0

333-22399
0

333-22399
0

333-22399
0

10-Q 001-38465

8-K

001-38465

8-K

001-38465

10.10.4

April 3, 2018

10.10.5

April 3, 2018

March 28, 
2018

March 28, 
2018

December 4, 
2020

January 15, 
2021

January 15, 
2021

10.19

10.20

10.2

99.1

99.2

Filed 
herewith

8-K

001-38465

99.3

March 11, 
2021

Filed 
herewith

Filed 
herewith

Filed 
herewith

8-K

001-38465

99.7

March 11, 
2021

Filed 
herewith

10.10#

10.11

10.12#

10.13#

10.14#

10.15#

10.16#

10.17#

10.18#

10.19#

10.20#

10.21#

10.22#

10.23

10.24

10.25#

10.26#

10.27#

10.28#

10.29#

10.30#

10.31#

DocuSign, Inc.| 2021 Form 10-K | 102Amended and Restated Executive Severance and 
Change in Control Agreement, dated as of March 
13, 2021, by and between the Company and 
Lambert Walsh.

Subsidiaries of the Registrant.

Consent of PricewaterhouseCoopers LLP, 
independent registered public accounting firm.

Power of Attorney (reference is made to the 
signature page hereto).

Certification of the Chief Executive Officer pursuant 
to Exchange Act Rule 13a-14 as adopted pursuant 
to Section 302 of the Sarbanes-Oxley Act of 2002.

Certification of the Chief Financial Officer pursuant 
to Exchange Act Rule 13a-14 as adopted pursuant 
to Section 302 of the Sarbanes-Oxley Act of 2002.

Certification of the Chief Executive Officer and the 
Chief Financial Officer pursuant to 18 U.S.C. 
Section 1350, as adopted pursuant to Section 906 
of the Sarbanes-Oxley Act of 2002.

10.32#

21.1

23.1

24.1

31.1

31.2

32.1*

101.INS

XBRL Instance Document.

101.SCH XBRL Taxonomy Extension Schema Document.

101.CAL

XBRL Taxonomy Extension Calculation Linkbase 
Document.

101.DEF XBRL Taxonomy Definition Linkbase Document.

101.LAB

XBRL Taxonomy Extension Labels Linkbase 
Document.

101.PRE

XBRL Taxonomy Extension Presentation Linkbase 
Document.

104

Cover Page Interactive Data File (formatted in 
iXBRL and contained in Exhibit 101)

Filed 
herewith

Filed 
herewith

Filed 
herewith

Filed 
herewith

Filed 
herewith

Filed 
herewith

Filed  
herewith

Filed 
herewith

Filed 
herewith

Filed 
herewith

Filed 
herewith

Filed 
herewith

Filed 
herewith

Filed 
herewith

*

#

The certifications furnished in Exhibit 32.1 hereto are deemed to accompany this Annual Report on Form 10-K and will not be 
deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the 
liability of that section, nor shall it be deemed incorporated by reference into any filing under the Securities Act of 1933, as 
amended, or the Exchange Act of 1934, as amended, except to the extent that the registrant specifically incorporates it by 
reference.

Indicates management contract or compensatory plan, contract or agreement.

DocuSign, Inc.| 2021 Form 10-K | 103SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be 
signed on its behalf by the undersigned thereunto duly authorized.

Date: March 31, 2021 

DOCUSIGN, INC. 

By:

/s/ Daniel D. Springer

Daniel D. Springer

Chief Executive Officer

(Principal Executive Officer)

KNOW ALL BY THESE PRESENTS, that each person whose signature appears below hereby constitutes and appoints 
Daniel D. Springer and Cynthia Gaylor, and each of them, his or her true and lawful agent, proxy and attorney-in-
fact, with full power of substitution and resubstitution, for him or her and in his or her name, place and stead, in any and 
all capacities, to sign any and all amendments to this Annual Report on Form 10-K, and to file the same, with all exhibits 
thereto, and other documents in connection therewith, with the Securities and Exchange Commission, granting unto 
said attorneys-in-fact and agents, and each of them, full power and authority to do and perform each and every act and 
thing requisite and necessary to be done in connection therewith, as fully to all intents and purposes as he or she might 
or could do in person, hereby ratifying and confirming all that said attorneys-in-fact and agents, or any of them, or their 
or his substitutes, may lawfully do or cause to be done by virtue thereof.

DocuSign, Inc.| 2021 Form 10-K | 104Pursuant to the requirements of the Securities Exchange Act of 1934, this Annual Report on Form 10-K has been signed 
below by the following persons on behalf of the registrant and in the capacities and on the dates indicated:

Signature

Title

Date

/s/ Daniel D. Springer

Daniel D. Springer

/s/ Cynthia Gaylor
Cynthia Gaylor

Chief Executive Officer and Director

March 26, 2021

(Principal Executive Officer)

Chief Financial Officer

(Principal Financial Officer and 
Principal Accounting Officer)

March 26, 2021

/s/ Mary Agnes Wilderotter

Chair, Director

March 26, 2021

Mary Agnes Wilderotter

/s/ James Beer

James Beer

/s/ Teresa Briggs

Teresa Briggs

/s/ Cain A. Hayes

Cain A. Hayes

/s/ Blake J. Irving

Blake J. Irving

/s/ Enrique T. Salem

Enrique T. Salem

/s/ Peter Solvik

Peter Solvik

/s/ Inhi Cho Suh

Inhi Cho Suh

Director

Director

Director

Director

Director

Director

Director

March 26, 2021

March 26, 2021

March 26, 2021

March 26, 2021

March 26, 2021

March 26, 2021

March 26, 2021

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