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Domo, Inc.
Annual Report 2020

DOMO · NASDAQ Technology
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Ticker DOMO
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Industry Software - Application
Employees 888
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FY2020 Annual Report · Domo, Inc.
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SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
__________________________
Form 10-K
__________________________

(Mark One)

ý ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the annual period ended January 31, 2020

OR

¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For transition period from to .

Commission File Number 001-38553.

DOMO, INC.
(Exact Name of Registrant as Specified in its Charter)
__________________________

Delaware
(State or Other Jurisdiction
of Incorporation or Organization)

27-3687433
(I.R.S. Employer
Identification Number)

772 East Utah Valley Drive
American Fork, UT 84003
(Address of principal executive office, including zip code)

(801) 899-1000

(Registrant's telephone number, including area code)
__________________________

Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Class B Common Stock, par value $0.001 per share

Trading Symbol(s)

DOMO

Name of each exchange on which registered

The Nasdaq Global Market

Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ¨ No ý

Indicate by check mark if the registrant is not required to be file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ¨ No ý

Indicate  by  check  mark  whether  the  registrant  (1)  has  filed  all  reports  required  to  be  filed  by  Section  13  or  15(d)  of  the  Securities  Exchange  Act  of  1934  during  the
preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
Yes ý No ¨

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T

(§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the Registrant was required to submit such files). Yes ý No ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth
company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer

Non-accelerated filer

o

o

  Accelerated filer

  Smaller reporting company

  Emerging growth company

ý

o

ý

If  an  emerging  growth  company,  indicate  by  check  mark  if  the  registrant  has  elected  not  to  use  the  extended  transition  period  for  complying  with  any  new  or  revised
financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ¨

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act): Yes o No ý

 
 
 
As of July 31, 2019, the aggregate market value of the registrant’s common equity held by non-affiliates was approximately $664.3 million. Shares of common stock held
by  each  executive  officer  and  director  and  by  each  other  person  who  may  be  deemed  to  be  an  affiliate  of  the  registrant  have  been  excluded  from  this  computation.  This
determination of affiliate status for this purpose is not necessarily a conclusive determination for other purposes.

As of March 31, 2020, there were approximately 3,263,659 shares of the registrant's Class A common stock and 25,079,606 shares of the registrant's Class B common stock

outstanding.

Portions of the registrant’s definitive proxy statement relating to its 2020 annual meeting of stockholders, or the 2020 Proxy Statement, are incorporated by reference into
Part III of this Annual Report on Form 10-K where indicated. The 2020 Proxy Statement will be filed with the U.S. Securities and Exchange Commission within 120 days after
the end of the fiscal year to which this report relates.

DOCUMENTS INCORPORATED BY REFERENCE

 
Domo, Inc.

Form 10-K

For the Fiscal Year Ended January 31, 2020

TABLE OF CONTENTS

Item 1. Business

Item 1A. Risk Factors

Item 1B. Unresolved Staff Comments

Item 2. Properties

Item 3. Legal Proceedings

Item 4. Mine Safety Disclosures

PART I

PART II

Item 5. Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

Item 6. Selected Consolidated Financial Data

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations

Item 7A. Quantitative and Qualitative Disclosures about Market Risk

Item 8. Financial Statements and Supplementary Data

Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

Item 9A. Controls and Procedures

Item 9B. Other Information

Item 10. Directors, Executive Officers and Corporate Governance

Item 11. Executive Compensation

PART III

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

Item 13. Certain Relationships and Related Transactions, and Director Independence

Item 14. Principle Accountant Fees and Services

PART IV

Item 15. Exhibits, Financial Statement Schedules

Item 16. Form 10-K Summary

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As used in  this  Annual  Report  on Form  10-K,  unless  expressly  indicated  or  the  context  otherwise  requires,  references  to  “Domo,”  “we,”  “us,” “our,”  “the

Company,” and similar references refer to Domo, Inc. and its consolidated subsidiaries.

SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

This Annual Report on Form 10-K, including the sections titled “Business” and “Management’s Discussion and Analysis of Financial Condition and Results
of Operations,” contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities  Exchange  Act  of  1934,  as  amended.  Statements  containing  words  such  as  “may,”  “believe,”  “anticipate,”  “expect,”  “intend,”  “plan,”  “project,”
“projections,”  “business outlook,” “estimate,”  or similar  expressions constitute  forward-looking  statements.  You should read these statements  carefully  because
they  discuss  future  expectations,  contain  projections  of  future  results  of  operations  or  financial  condition  or  state  other  “forward-looking”  information.  These
statements  relate  to  our  future  plans,  objectives,  expectations,  intentions  and  financial  performance  and  the  assumptions  that  underlie  these  statements.  They
include, but are not limited to, statements about:

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our ability to attract new customers and retain and expand our relationships with existing customers;

our future financial performance, including our expectations regarding our revenue, cost of revenue, gross profit, operating expenses, key metrics, ability
to generate cash flow and ability to achieve and maintain future profitability;

the anticipated trends, market opportunity, growth rates and challenges in our business and in the business intelligence software market;

the efficacy of our sales and marketing efforts;

our ability to compete successfully in competitive markets;

our ability to respond to and capitalize on rapid technological changes;

our expectations and management of future growth;

our ability to enter new markets and manage our expansion efforts, particularly internationally;

our ability to develop new product features;

our ability to attract and retain key employees and qualified technical and sales personnel;

our ability to effectively and efficiently protect our brand;

our ability to timely scale and adapt our infrastructure;

our ability to protect our customers' data and proprietary information;

the effect of general economic and market conditions on our business;

the impact of the coronavirus outbreak, including on the global economy, our results of operations, enterprise software spending, and business continuity;

our ability to maintain, protect, and enhance our intellectual property and not infringe upon others’ intellectual property; and

our ability to comply with all governmental laws, regulations and other legal obligations.

Our actual results may differ materially from those contained in or implied by any forward-looking statements. Factors that could cause or contribute to these

differences include those discussed below and elsewhere in this report, including those factors discussed in Part I, Item 1A (Risk Factors).

In light of the significant uncertainties and risks inherent in these forward-looking statements, you should not regard these statements as a representation or
warranty by us or anyone else that we will achieve our objectives and plans in any specified time frame, or at all, or as predictions of future events. Moreover,
neither  we  nor  any  other  person  assumes  responsibility  for  the  accuracy  and  completeness  of  the  forward-looking  statements.  We  undertake  no  obligation  to
publicly update any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

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Item 1. Business

Overview

PART I

At  Domo,  we  believe  people  and  data  are  an  organization's  most  valuable  assets  in  the  cloud  era.  Our  Business  Cloud  is  a  software  platform  that  enables
processes that are critically dependent on business intelligence data – which historically could take weeks, months or longer – to be done on-the-fly, in as fast as
minutes or seconds, at scale. From marketing to operations, HR to finance, IT to product development, supply chain to sales, Domo's Business Cloud is designed to
change the way organizations are managed and empower our customers to go fast, go big and go bold.

Through Domo’s Business Cloud, data from across the business is collected, stored, prepared, organized, analyzed, visualized, and shared. Algorithms and
machine  learning  can  be  applied  to  the  data  that  allow  alerts  to  be  triggered  and  actions  invited.  Users  can  receive  these  notifications  on  any  device  and
immediately act on the invitation, after which the system can write back to the original system of record. Because Domo can digitally connect any organization and
empower each of its employees, we believe our market potential is every working person with a mobile device. Because we leverage the power of the cloud, our
platform  can  process  extremely  large  volumes  of  quantitative  and  qualitative  data  while  maintaining  high  performance  levels.  On  a  typical  business  day,  our
customers in the aggregate typically query several hundred trillion rows from uncached queries. Even with this volume of data, we maintain a subsecond average
query response time. In aggregate, the data in Domo can be indexed anonymously.

We have made significant investments to build an enterprise-grade  platform with the scale, speed and security to support the world's largest organizations,
regardless of where they are in their digital transformation journey. In many ways, building Domo was like building seven start-ups in one to solve gaps in data
strategy, which include the typical functions of connecting and transforming data, visualizing and analyzing it, and building apps and extending that data to teams,
entire organizations, partners and customers. That's why Domo is more than just a business intelligence , data warehouse, data discovery, analytics, collaboration,
dashboarding,  visualization  or  reporting  tool.  These  tools  and  technologies  are  typically  provided  by  separate  vendors  today.  Domo  combines  all  of  them  in  a
single platform that can augment a customer's existing infrastructure with the following:

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Connectors: Domo offers more than 1,000 powerful, first-class connectors which we define as read/write, API and standards based connectors that are
available in the Domo Appstore, as well as a library of very flexible universal connectors that currently power over 100,000 Domo datasets, enabling all
users, regardless of technical ability, to connect to data across a broad range of sources and facilitate initiation of business processes. These connectors
enable data to be continuously synchronized in real time, fostering visibility and interoperability across a broad range of data sources.

Data Warehouse: Our data warehouse, Adrenaline, stores massive amounts of data from across the business, organizes that data across many factors or
variables and employs a massive number of processors to query that data in parallel, enabling employees across the organization to simultaneously access
the same data for their various needs with subsecond response times on average.

Domo ETL: Fusion  is  our  data  transformation  engine  that  sorts  customer  data,  making  it  possible  for  any  dataset  connected  to  Domo  to  be  cleansed,
combined and prepared for use leveraging Magic ETL, Data Flows and hygiene algorithms.

Data  Analysis  and  Visualization:  Our  Explorer  analytics  suite  allows  users  to  analyze,  display,  share  and  interact  with  data  through  pixel-perfect
visualizations. Explorer is a data discovery tool that seamlessly works on mobile as well as on wall monitors in executive offices or manufacturing facility
floors.

Collaboration:  Buzz  is  our  standalone  collaboration  and  productivity  suite  that  integrates  seamlessly  with  Domo's  other  features.  Chat,  sharing,
organizational  charts,  profiles,  and  project  management  all  help  foster  an  engaged  and  curious  workforce,  so  that  anyone  in  an  organization  can
participate in improving the business.

Artificial  Intelligence  Algorithms:  Domo's  Mr.  Roboto  leverages  machine  learning  algorithms,  predictive  analytics,  and  other  artificial  intelligence
technologies  to  create  alerts,  detect  anomalies,  optimize  queries,  and  suggest  areas  of  interest  to  help  people  focus  on what  matters  most.  Mr.  Roboto
constantly scans incoming data to identify trends, anomalies and correlations, providing alerts and initiating business processes.

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Partner Ecosystem: With the Domo Appstore, APIs and developer tool kits, Domo enables an ecosystem of partners to quickly build applications on the
platform. We believe this will be a meaningful source of future lead generation as application creation investment thresholds are high.

As of January 31, 2020, we had more than 1,800 organizations as customers. We focus our sales and marketing resources on obtaining customers with over
$100 million in revenue. For the years ended January 31, 2018, 2019 and 2020, our enterprise customers, which we define as customers with over $1 billion in
revenue, accounted for 46%, 45% and 47% of our revenue for such periods, respectively. We employ a land-and-expand business model and typically enter into
enterprises within a specific division or for a specific use case. As our users see the value of our platform and user engagement increases, we expand our footprint
within  their  organization.  Our  subscription  net  revenue  retention  rate,  which  compares  the  subscription  revenue  generated  from  a  cohort  of  customers  that
generated subscription revenue at the beginning of the same period in consecutive fiscal years (excluding customers from the cohort who canceled during the initial
period), has averaged over 100% for the years ended January 31, 2018, 2019 and 2020.

For the years ended January 31, 2018, 2019 and 2020, we had total revenue of $108.5 million, $142.5 million and $173.4 million, respectively, representing
year-over-year growth of 31% and 22%, respectively. For the years ended January 31, 2018, 2019 and 2020, our net loss was $176.6 million, $154.3 million and
$125.7 million, respectively.

The Domo Solution

We  believe  business  technology  must  be  as  easy-to-use  and  intuitive  as  mobile  consumer  applications,  while  providing  enterprise-grade  scalability  and
security  features.  Everyone,  from  a  CEO  to  a  front-line  employee,  benefits  from  the  functionality  that  Domo  provides.  Our  Business  Cloud  platform  fosters
collaboration, efficient decision making, increased organizational productivity, and generates improved business results. The platform also is designed to help IT
leaders deliver value rapidly to the business by seamlessly complementing their existing systems and infrastructure and unlocking value from their fragmented data
and systems. While developing our platform, we have been focused on four key pillars.

All of Your People

Our platform enables every type of employee to connect to, analyze, and leverage data from their smartphone. When everyone can use data, the value of the
data  increases  significantly  and  everyone  is  equipped  with  a  common  set  of  facts  across  all  levels  of  an  organization.  As  a  result,  data-driven  knowledge
proliferates throughout an organization as more employees become capable of contributing to shared, collaborative analysis. When freed from the constraints of
traditional business intelligence tools, these employees tend to not only become increasingly productive, but also feel more connected to the broader organization.

All of Your Data in Real Time

Our platform  provides  real-time  access  to quantitative  and qualitative  data,  including  through more  than  1,000 powerful  first-class  connectors  as well as a
library  of very flexible  universal  connectors.  In addition, through Domo Workbench, organizations  can connect to proprietary  data sources regardless  of where
those data sources reside within an organization. This comprehensive approach enables every type of employee to design customized, real-time views of data and
data trends. For example, a marketer can design a visualization that includes real-time data of the click-through rates of the online advertisements, the impact of
regional marketing campaigns, and the benchmarks of his organization's campaigns across the years.

Intelligence that Invites Actions

Our platform leverages artificial intelligence, including machine learning algorithms and predictive analytics, to continuously power more advanced insights,
recommendations and alerts. We thereby enable employees to be aware of what is happening on a real-time basis, and take appropriate action where necessary. As
more organizations and users adopt our platform, we have access to more data, and our indices become more powerful, resulting in more effective benchmarking.
Our platform, based on ongoing variance analysis, is capable of providing personalized, proactive alerts and recommended actions to every employee and writing
back to source applications based on predetermined actions triggered after certain thresholds or behavior has occurred. In the case of a bakery, for example, our
platform can alert the owner that she does not have enough flour to meet tomorrow’s demand and recommend a supply schedule to prevent future stock-outs.

Domo Apps and Appstore

We have prebuilt applications for specific use cases, and our users, including development partners, can build on and extend Domo’s open cloud platform to
create  custom  solutions  for  unique  business  needs,  with  limited  training  and  no  or  limited  IT  involvement  required.  These  applications  range  from  a  real-time
social index to evaluate an organization's engagement across

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various social media platforms to a predictive analytics toolkit that allows users to analyze "what if" scenarios and forecast the direction of key business metrics to
an  aggregator  for  an  organization’s  relevant  mobile  application  statistics.  To  date,  these  applications  have  been  adopted  across  a  broad  range  of  industries.
Additionally, through the Domo Appstore, users have the option to make their applications available to all Domo users. This application ecosystem generates a
powerful network for our platform — as users build, adopt and use additional applications, usage increases within an organization, which enables our platform to
deliver even more powerful insights to those users.

Through the power of Domo’s comprehensive cloud-based platform, organizations can finally provide all of their data, to all of their employees, all of the

time.

Key Benefits of Our Solution

Domo  is  more  than  just  a  business  intelligence,  data  connection,  data  warehouse,  data  transformation  or  ETL,  data  discovery,  analytics,  collaboration,
dashboarding, visualization or reporting tool. These tools and technologies are typically provided by separate vendors today. Domo's Business Cloud brings all of
them together to help companies leverage their business intelligence across various processes, at scale, in as fast as minutes or seconds.

The Domo platform delivers six core benefits, and from the combination of these six, customers benefit from a seventh; a virtuous cycle of optimization.

Executive and Outcome Focused Mobile Solution

From  the  beginning,  we  targeted  CEOs  as  key  users  of  our  platform.  That  concept  has  fundamentally  influenced  every  aspect  of  the  Domo  platform  from
architecture to user experience. CEOs have huge demands on their time, are constantly on the move, do not have time or desire to learn complex software, need
answers  that  quickly  drive  decisions,  need  to  create  alignment  within  their  organization,  need  to  focus  on  the  exceptional  items  that  should  bubble  up  in  their
business instead of turning over every stone to see if something is off, and hunger for as much collaborative and correlative signal as they can get. Our platform
was designed to meet each of these needs.

Our native mobile application enables all employees, not just CEOs, to effectively manage their businesses and responsibilities using any device. Employees
can see current status of business operations and receive automatic alerts for when they need to take action, delivered directly to their smartphone. Anyone can edit
and interact with data and share it with colleagues in real time directly from their smartphone. While Domo was designed with mobile users first in mind, it is
automatically accessible across laptops, TV screens, monitors, tablets and smartphones, via different browsers and visualization engines, which is a competitive
differentiator.

Universal Data Model — Data Platform and Transformation

Domo is changing the way people think about data. Data is no longer a currency only to be banked, but is the fuel that drives the business. Domo puts data to
work, all of the data, together in an integrated, robust system, for all of the business’s employees. To accomplish this, Domo created a distributed data platform that
was engineered to ingest, process, clean, prepare and make queryable all of a business’s available data, and serve it back with a subsecond average query response
time, not just from a couple of databases or a single warehouse, or a few external cloud apps, but from all of the data, including systems that come online outside of
IT’s influence like the myriad of cloud software providers each department might be leveraging. We believe that all of a business’s quantitative and qualitative data
must  be  brought  together,  in  one  system,  in  order  to  deliver  the  types  of  encompassing  views  and  timely  insights  today’s  leaders  must  have.  Our  portfolio  of
connectors  and cloud-based  data warehouse provides a massively  scalable  solution to enable businesses to connect to their data systems. Our cloud-based  ETL
suite allows all of that data to be transformed and prepared together in a universal data format, enabling users to easily incorporate, change or discontinue different
data sources without disruption. Our fast query engine searches the data, enabling insights to be generated. Now business leaders can have fully comprehensive
views of what is happening, across all departments and across all systems.

Digitally Connected Organization — Interconnecting and Orchestrating across Disparate Systems

Businesses use many separate software systems to facilitate core elements of managing their business. This means there is no natural opportunity to leverage a
broader, more holistic view of the state of the business or to take broadly informed actions and decision paths. It is very difficult to create alignment across the
disparate organizations that use the siloed systems. This often creates walled gardens of data inside the business and blocks departments and teams from being able
to effectively work full life cycle problems with each other. It also cripples the C-suite from being able to truly understand the nature of a problem or opportunity.
Our  comprehensive,  cloud-based  platform  weaves  seven  critical  platform  components  together  to  exploit  this  opportunity  to  increase  alignment,  accuracy  and
effectiveness of business leaders: data connections, data warehouse, data

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management, data analysis and visualization, artificial intelligence algorithms, and our partner ecosystem. An action in one system can have its influence measured
in another, combined together in the same view, such as when marketing automation affects sales revenue generation, which in turn affects financial performance,
to truly understand how best to guide the business.

Productivity — Fosters Getting Work Done Together

Our platform enables all employees to engage with each other with real-time data and business results at the center of the conversation. Employees can easily
find others in their organization who access similar data and invite them and others with the appropriate permissions to engage in richer conversations to achieve
business results. With Domo, users collaborate where the data lives, increasing everyone’s productivity and ability to act on the data. Our platform also enables
organizations  to  share  their  data  and  collaborate  with  customers,  suppliers  and  other  partners  outside  of  the  organization.  Additionally,  any  user  can  schedule
critical insights to be delivered to the right inboxes, ensuring the right stakeholders are being kept up-to-date on relevant developments.

Enterprise Security, Scalability and Compliance

We  have  invested  significantly  to  build  security  features  in  our  platform  that  have  enabled  us  to  expand  our  presence  within  the  enterprise.  Because  we
connect  directly  to  data  sources  that  hold  companies’  CRM,  HCM,  ERP  and  other  sensitive  data  in  our  system,  we  must  maintain  enterprise-grade  security
standards for data access, privacy and administration. Our security protocols enabled us to attract enterprise customers across a wide array of industries, including
many  in  highly  regulated  industries  such  as  financial  services  and  healthcare.  Our  security  features,  such  as  customer-controlled  encryption  key  management,
provide much needed confidence that the data on our platform is secure.

Our native multi-tenant, web-scale, massive parallel processing capabilities and multi-dimensional architecture manage extremely large volumes of data and
deliver real-time analysis at scale. On a typical business day, our customers in the aggregate typically query several hundred trillion rows from uncached queries.
Even with this volume of data, we maintain a subsecond average query response time. We leverage an organization’s existing data systems, meaning IT does not
have to re-architect what has already been built and does not have to invest in new infrastructure to implement our platform.

We also provide IT departments  with centralized  governance  and administration  capabilities.  Our platform  enables IT departments  to not only monitor the
health  of  all  data  within  an  organization,  but  also  actively  control  who  has  access  to  that  data  on  a  real-time,  continuous  basis.  Our  platform  provides  robust
controls down to row level security that enable leaders to tailor data access based on a variety of categories, including role, geography or department. We provide
the assurance of leading security and compliance certifications, including those relating to SOC 1, SOC 2 + HITRUST, HIPAA and more.

Benchmarks and Applications — Ecosystem

We  built  the  Domo  platform  with  the  explicit  goal  that  it  be  extended  and  leveraged  by  a  rich  ecosystem  of  partners,  developers,  business  experts  and
entrepreneurs. Each of the core pieces of the Domo platform has been engineered from the ground up to be extensible and accessible through APIs and SDKs. We
have also created the Domo Appstore, a marketplace for the distribution of additive capabilities and pre-built content from the Domo ecosystem, such as a new
data connector, a best-practice dashboard, or a fully functioning custom solution, to extend their Domo experience. Third parties are able to rapidly develop rich
applications that leverage the collective power of the Domo platform. Each of the core tenets of the platform are offered as services and functionality used to build
the types of products that typically would be expensive and time-consuming to replicate.

Virtuous Cycle of Optimization

The combination of these six core benefits drives a seventh factor, a virtuous cycle of optimization. A digitally connected organization is able to leverage all of
the  data,  people,  systems,  behaviors,  automation,  write-back,  predictive  analytics,  machine  learning,  natural  language  processing  and  workflows  to  achieve  its
goals and improve the entire business. Customers get more value from their workforce, and get more value from their data. We believe this is only the beginning;
the network effect of digitizing complex workflows, automating well known outcomes, suggesting courses of action, unlocking crowd wisdom effects within the
business and anomaly detection across the entire organization will continue to improve as more of an organization's people, data and systems are connected to the
Domo platform.

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Competitive Strengths

Our key competitive strengths include:

• Mobile Functionality. We designed Domo with mobile functionality front of mind. Domo’s native mobile applications unlock users’ ability to access data
and collaborate in real time, from anywhere. When data is in Domo, it is immediately available for consumption on smartphones and other mobile devices
without requiring separate versions or visualizations.

• Functionality That Can Be Used by Everyone. Employees can easily connect to relevant data sources, create powerful data transformations, analyze data,
build reports and applications, configure alerts, and collaborate through our desktop or mobile application. Employees without technical expertise can use
all of the features of our platform without involving a business analyst.

• Easy to Adopt. Employees can begin using our platform within minutes, without the need for heavy IT involvement to procure and implement. We offer a

free trial, through our website, in addition to traditional inside and field sales models for broad company deployments.

• Scale. Domo has been natively built on a cloud-based architecture that is capable of massive scale. The Domo data warehouse and our connector strategy

allows our platform to connect, house and make accessible all of the data within an organization and have a system that can make recommendations.

• Proven Economic Value. The comprehensive capabilities of our solution enable organizations to benefit from cost savings that result from their ability to
remove  previously  deployed,  limited  systems.  Also,  because  our  solution  enables  employees  to  spend  less  time  tracking  down  data  or  preparing
presentations for meetings, employees are able to dedicate more time to value added activities. As a result, in addition to cost savings, organizations that
deploy our solution are often able to generate incremental revenue.

• Proven Enterprise Readiness. We have invested significantly to broaden our platform capabilities and enhance security and scalability requirements for
the enterprise. We are investing in our field sales team to further increase our focus on attracting new enterprise customers and expanding our footprint
within our current enterprise customers.

• Continuous Product Innovation. From inception through January 31, 2020, we have invested $464.2 million in research and development to create our
comprehensive  platform.  These  investments  allowed  us  to  create  more  than  1,000 first-class  connectors  as  well  as  a  library  of  very  flexible  universal
connectors, which enable everyone to connect and use all of the data within their organization in real time, through our data explorer and ETL engine. We
invested in creating our native mobile application, which empowers all employees to effectively manage their responsibilities using their mobile device.
We also invested in developing collaboration capabilities, resulting in our solution being able to aggregate all collaboration activity within an organization
in a context-sensitive, easily navigable view. These investments have also enabled us to build a comprehensive cloud-based platform with enterprise-grade
features. More recently, these investments have allowed us to develop machine learning algorithms that invite all employees to action, based on the real-
time  data  that  is  accessible  within  our  platform.  We  developed  the  Domo  Appstore  on  top  of  that,  which  offers  hundreds  of  applications,  developed
internally and by an open ecosystem of partners, providing expertise across a variety of industries. Developer tools and programmatic APIs enable the rapid
development and delivery of custom apps leveraging the Domo platform and services. Additionally, we believe that our significant investments in research
and development will provide tremendous leverage in our financial model as our business continues to scale.

• Strong  Industry  Recognition.  Our  brand  is  synonymous  with  the  next  generation  of  cloud-native,  mobile-first  data  solutions.  We  have  attracted  and
retained top talent in our industry and have become a top choice for organizations looking for better ways to use data to run their businesses. We have
received multiple innovation awards and top-ranked recognition for ease-of-use and business value based on customer-based research from organizations
such as Dresner Advisory Services, Gartner Research and Ventana Research. In addition, Domo won the Best in Mobile Cloud Solution in the 2019-2020
Cloud Awards and  the  2020  DEVIES Award  for  Best  Innovation  in  IoT.  We've  also  been  recognized  with  workplace  and  growth  awards  including  the
Deloitte Technology Fast 500, Great Places to Work, Utah Business Best Places to Work (eight consecutive years) as well and Glassdoor Best Places to
Work 2016. Additionally, our annual conference, Domopalooza, attracts thousands of prospects and users.

• Expanding Third Party Ecosystem with Strong Network Effects. We have developed pre-built applications for specific use cases and provide everyone
with  the  necessary  tools  to  build  applications  that  run  on  our  platform.  These  applications  can  be  tailored  to  the  specific  needs  of  a  specific  role,
organization or industry and leverage all the benefits of our solution

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to  enable  everyone  to  improve  decision  making,  business  outcomes  and  financial  results.  Once  built,  users  can  share  these  applications  within  their
organization, but can also elect to open the application to all our users, across industries and geographies.

Growth Strategies

Key components of our growth strategy include:

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Increasing Our Overall Customer Base. The market for our platform is large and underpenetrated, as any organization of any size and in any industry is a
potential customer of Domo. We believe there is substantial opportunity to add additional customers both in the United States and internationally as the
need for all employees to access actionable, real-time data continues to drive market adoption of our platform. We are committed to further penetrating
international markets such as Japan, Asia Pacific and EMEA.

• Accelerate  Expansion  within  Existing  Customers.  We  employ  a  land-and-expand  business  model  and  typically  enter  into  enterprises  either  within  a
specific division or for a specific use case. As our users see the value of our platform and user engagement increases, we expand our footprint within the
enterprise.  We  are  focused  on  helping  our  users  quickly  realize  the  value  of  our  platform.  We  have  substantial  growth  potential  within  our  existing
customer base. We will continue to focus on showcasing the value of our platform to expand our footprint within our existing customers.

• Extend Platform Functionality and Value Proposition. Our goal is  to continue  to  enhance  and  broaden  the  capabilities  of our  platform  to  address  our
users’  evolving  needs.  To  that  end,  we  plan  to  continue  to  invest  in  enhancing  the  ease  of  use  and  self-service  capabilities,  scalability,  security  and
performance of our platform and expanding the IoT, artificial  intelligence and data management functionality of our platform. We will also continue to
invest in additional features and capabilities.

• Expand the Domo Ecosystem. The ecosystem for our platform includes customer influencers, which share valuable best practices for and serve as proof
points for other customers, strategic partners, which efficiently expand our reach, and third-party developers that create customized applications tailored for
specific customer use cases. We will continue to invest in establishing and strengthening these relationships to broaden this ecosystem.

• Leverage the Data. The Domo platform is uniquely positioned to generate performance benchmarks and indices across a wide array of organizations and
disciplines, and in time we plan to capitalize on that position to attract additional customers and broaden and deepen our relationships with them. Although
no customer will have access to the data of another, given that customers bring their data into the same cloud-based platform, we could enable performance
comparisons based on index derived from similarly-situated organizations.

Our Technology

Our solution is comprised of seven core elements:

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connectors;

data warehouse and fast query engine;

Domo ETL;

data analysis and visualization tools;

collaboration tools;

artificial intelligence algorithms; and

apps and partner ecosystem.

These core elements were developed with two foundational considerations in mind:

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accessibility for all users, with a heavy emphasis on mobile-first functionality; and

access, and applicability to business of all sizes, including those requiring enterprise-grade governance and security.

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Connectors

The foundation of our technology is the ability to connect all of an organization’s relevant business data and then combine, cleanse and transform that data

into formats that can be easily visualized and analyzed.

Our  platform  provides  real-time  access  to  data  through  a  broad  and  flexible  set  of  connection  options,  including  through  more  than  1,000 first-class
connectors,  which  we  define  as  read/write,  API  and  standards-based  connectors  that  are  available  in  the  Domo  Appstore,  as  well  as  a  library  of  very  flexible
universal connectors. We also provide users an intuitive web-based toolkit, Connector Dev Studio, which allows users to build their own connectors.

Our platform allows organizations to integrate directly with almost any source of data required to answer key business questions. Whether the necessary data
is located in other third-party systems, on-premise data stores, or even local machines, Domo provides easy access across all platforms with no coding necessary in
most cases.  Since Domo has built and maintains  a large library  of connectors,  organizations  no longer need to directly  deal with the confusing and constantly
changing ecosystem.  Typically, all that is necessary are the security credentials required to access the data.  Additionally, the cloud-based nature of Domo means
that not only is it simple for an organization to import data, but such data will also be continually imported and updated creating a “living,” real-time dataset with
no hardware investment by the customer. For organizations with on-premises data solutions, or bespoke or legacy applications, we have developed Workbench, our
secure  data  acquisition  tool  designed  to  easily  and  securely  connect  on-premises  data  to  our  platform.  We  thereby  enable  organizations  to  connect  to  real-time
proprietary data sources regardless of where those data sources sit within the organization. QuickStart Apps help users load relevant data into a usable format with
the click of a button. With a growing library of popular data sources that draw from years of role and industry experience, Domo guides users on what KPIs they
should be measuring from the day they connect.

Data Warehouse and Fast Query Engine

Adrenaline, the Domo data warehouse, stores massive amounts of data connected from across the business, enabling anyone to quickly access the data they

need.

After  data  has  been  imported  into  Domo,  it  is  important  that  it  is  safe,  secure,  and  available.  Adrenaline  uses  industry-leading  technologies  to  ensure  that
customer  data  is  secure  and  encrypted  while  stored  in  the  system.  It  is  also  stored  in  redundant  systems  to  provide  a  safe  and  reliable  retrieval.  In  the  case  of
frequently changing, or updated data, Domo additionally stores historical versions of past data available for catastrophic recovery.  

Availability of the data is handled through Domo’s fast query layer.  All data is prepared and available for querying through this feature. Adrenaline organizes
the data across any number of factors or variables and employs a massive number of processors to query that data in parallel. This service supports queries while
building simple cards as well as complex, custom queries and dataset joins on datasets comprised of billions of records. Our fast query layer eliminates the need for
IT to perform time-consuming data summarizations or other complex processes in order to maintain high query performance. On top of the flexibility, it provides
subsecond average query response time, enabling real-time consumption of information.  The speed and flexibility at this layer differentiate between Domo from
traditional solutions offered by our competitors.

Domo ETL: Data Transformation

Our  self-service  ETL  toolset,  Fusion,  enables  users  to  easily  join,  aggregate  and  cleanse  data  from  multiple  sources.  Unlike  some  solutions  that  require

separate tools to extract, transform and load, or ETL, data, Fusion permits users of all skill levels to clean and combine data within our platform.

With an intuitive, drag-and-drop interface, users with little or no expertise can easily combine all their data and transform it into a format that can be easily
manipulated, visualized and analyzed. For data analysts, our platform includes SQL-based dataflows, which allow more technical users to combine and transform
raw data sources for other users. Fusion also includes a variety of machine learning algorithm and predictive analytics tools to allow everyone to add intelligence to
any dataset, enabling a range of data science analysis, including:

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cluster analysis to perform cohort analysis and discover relationships to understand complex data;

predictive models built on a suite of regression algorithms to better understand core drivers and influencers of key business metrics;

forecasting models using common forecasting methods;

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time-series, multivariate, parametric and non-parametric algorithms to reveal abnormal or “interesting” data in any dataset; and

intelligent models built on machine learning algorithms.

All algorithms can be implemented using a simple wizard for configuration.

Real-time Analysis and Visualization

Our Explorer analytics suite, consisting of Domo Analyzer, Domo Pages and Collections, Domo Stories, Publication Groups and Domo Everywhere, allows

users to analyze, display, share and interact with data through pixel-perfect visualizations.

Domo Analyzer allows users to analyze, display, share and interact with data across mobile devices and personal computers. Domo Analyzer combines an
intuitive  simplicity  that  allows  business  users  to  find  quick  insights  and  advanced  capabilities  analysts  expect.  Analyzer  allows  users  to  create  their  own
workspace:

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over 300 chart types and a robust mapping engine that enable users to immediately visualize area-specific data, even suggesting charts based on the data
input so users never start with a blank slate;

the ability to see and manipulate the data in all columns that are applied to charts, along with any other unused columns that should be shown;

out-of-the-box visualizations that make it easy to review numerous time periods to see trends and comparisons;

pre-defined filters for any visualization, making it easy for viewers to explore the data and see results in specific areas;

the ability to change options, colors, series, and even chart types on the fly and get instant feedback; and

tools to allow users to verify that data is flowing correctly and on time.

Domo Pages and Collections allow everyone to consume and organize data in ways that are meaningful and personalized to them. It’s easy to drag-and-drop,

re-size and group reports, which we refer to as cards, into collections, and build slideshows to share both internally or externally.

Domo Stories allows users to combine cards, text, and images in a dashboard to tell a powerful story about the data. Rather than simply arranging cards on a

page, users can customize page layouts to emphasize certain points and guide other users through analysis of the data.

Other sharing tools include Publication Groups, which enable everyone to securely share filtered views of data with other individuals and groups, send a single

card or a slideshow of cards through scheduled emails, enabling everyone to share valuable information with teams or external stakeholders.

Domo Everywhere is a set of embedded analytics tools that enable organizations to securely share data with customers, partners and vendors, without having
to recreate new or special datasets. Content can be shared in portals, or web properties or even inside applications. Once embedded, any parameters applied to a
card can be reflected in the embedded report. In addition, user access can be controlled by using Single Sign On and personal data permissions, or PDPs, to pass
parameters back to Domo.

Real-time Collaboration

Domo connects all employees across an organization, while also allowing everyone to customize and create personalized experiences to help them learn and

invite action on those items that are uniquely important to them.

Our Org Explorer and Profiles features bring a social component and transparency to an organization, allowing all employees to see other employees’ role
within  the  organization,  find  their  contact  information  and  learn  how  they  contribute  to  the  organization.  Everyone  can  see  what  cards  their  coworkers  are
following, and then follow the same information, or share their own data with them proactively.

Once connected with the right people, Buzz aggregates all collaboration activity, in a single context-sensitive,  easily navigable view. This allows an entire

organization to share and discuss data in real time, to make better decisions more quickly. With Buzz, users can:

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chat with individuals and teams around real-time data through both public and private channels and direct messages;

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share alerts with other users; and

search for and share attachments with an easy-to-use drag-and-drop interface.

Other features to promote collaboration are included throughout our platform, including:

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Report Scheduler, which allows users to schedule delivery of a card or page to anyone;

Snapshot  Annotation,  which  allows  users  to  call  out  a  specific  spike  or  trends  in  data,  annotate  on  any  card  to  highlight  it  for  others  and  initiate  a
conversation from any device;

Projects and Tasks, which help users quickly take action with simple planning and assignment tools, including creating a task directly from a Buzz thread;
and

Alerts, which prompt timely collaboration and action.

Artificial Intelligence Algorithms

Through  Mr.  Roboto,  which  leverages  machine  learning  algorithms,  artificial  intelligence  and  predictive  analytics,  Domo  creates  alerts,  detects  anomalies,
optimizes queries, and suggests areas of interest to help people focus on what matters most. We are also developing additional artificial intelligence capabilities to
enable users to develop benchmarks and indexes based on data in the Domo platform, as well as automatic write back to other systems.

Domo was designed and built from the ground up to deliberately and seamlessly combine all the traditional disparate technologies into a single system.  This

seamless combination allows our customers to apply advanced analytics and machine learning to their data for a variety of uses, including: 

• modeling access patterns to allow for intelligent alerts that inform users of what is happening with both their data and their organization — even if the

user didn’t explicitly ask for it; and 

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analyzing popular consumption paths to allow for customized recommendations for data, reports, and even conversations that users may find interesting
or may have missed. 

Partner Ecosystem: App Development Platform and Appstore

The Domo Appstore offers hundreds of apps, developed internally and by an open ecosystem of partners, providing expertise across a variety of industries.

Developer tools and programmatic APIs enable the rapid development and delivery of custom apps leveraging the Domo platform and services.

Domo’s developer portal provides all of the tools and documentation needed to build custom apps leveraging our platform. Our App Design Studio lets non-
technical users harness the power of Adobe Illustrator to build real-time infographics, and our App Dev Studio allows users to gain ultimate flexibility and develop
customer visualizations using HTML, CSS, JavaScript, and just about any web technology.

Underlying our technology approach are two key considerations:

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accessibility for all users, which includes a heavy emphasis on mobile; and

applicability to business of all sizes, requiring enterprise-grade governance.

Mobile-First Functionality

Domo’s native mobile applications for iOS and Android, and also mobile web browsers, enable employees to effectively manage their responsibilities using

their mobile device. Domo Mobile unlocks the ability for users to access their data and collaborate with their teams in real time, from anywhere.

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Build Once and Done. When data is loaded or content created in Domo, it is immediately available for consumption on mobile devices, tablets, and more.
There is no need to maintain separate mobile versions of visualizations.

Powerful Visualization Exploration. Domo’s powerful page filters tool is also available on mobile. Whether it’s an executive walking into a retail store or
a manufacturing manager looking at a specific product line, individuals can quickly filter a page to find the story they are interested in.

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Collaborate on the Go. Just because users are out of the office doesn’t mean they can’t collaborate with their team around business. All the benefits of
Buzz, Domo’s powerful chat and collaboration platform, are available on any mobile device.

Share  Key  Metrics  Internally  and  Externally.  Data  owners  can  share  important  information  with  internal  or  external  collaborators  while  limiting  their
access to sensitive or irrelevant data. Snapshot Annotations also help you make visuals clearer to your audience on mobile devices.

Browse Your Organization. As a platform for business management, understanding organizational structure is key. With Domo, an organization's contact
list and organizational chart are on any mobile device, for access to the people in the organization from anywhere, anytime.

Data Management, Governance, Security and Access Control

Domo's Business Cloud is designed to meet the enterprise security, compliance and privacy requirements of our customers, particularly in highly regulated

industries, such as financial services, government, health care, pharmaceuticals, energy and technology.

In addition to advanced internal security controls, Domo provides extensive self-service features that enable administrators to stay in control of and have full

transparency into data at all times. These features include access management, data governance and logging and monitoring tools.

Access Management

Creating users and granting access rights in Domo is the first layer in maintaining information security. PDPs allow users to create robust entitlement policies
that  govern  access  to  specific  data,  increasing  data  usage  while  simultaneously  helping  to  ensure  that  sensitive  or  irrelevant  information  remains  secure.  Pre-
defined security profile options are included to allow organizations to easily deploy our platform. Each profile contains clearly defined access privileges, which can
be turned on or off by default, and privileges and roles can be fully tailored to align with an organization’s unique policy.

Logging and Monitoring

Administrators can easily monitor global activity across Domo with our Activity Logs console. Authorized users can quickly access usage metrics like login
attempts, card views, card creation and card edits. The console also provides the times those events took place and by which user. Admins can filter and sort this
data, and export to an Excel spreadsheet or CSV file.

Data Governance

Once data is connected to Domo, the platform provides capabilities and tools to manage it across its lifecycle. The Domo Data Warehouse is a dynamic 3D
management console that enables IT professionals to interact with and curate every data source in Domo. Administrators can see which data sources are updating,
identify potential problems, understand existing data relationships, and gauge the size of each data source, all in one visually engaging platform.

Domo  Bring  Your  Own  Key,  or  BYOK,  provides  the  ability  to  rotate  encryption  keys  numerous  times  a  day.  Through  this  user-controlled  encryption,

organizations can revoke encryption keys at any time, nullifying all data in the Domo platform and preventing access to their sensitive customer data.

Customers

As of January 31, 2020, we had over 1,800 customers. We have customers in a wide variety of industries, geographies, with 75% of our revenue for the year
ended January 31, 2020 derived from customers in the United States, and sizes, ranging from small organizations to large enterprises. We define a customer at the
end  of  any  particular  quarter  as  an  entity  that  generated  revenue  greater  than  $2,500  during  that  quarter.  In  situations  where  an  organization  has  multiple
subsidiaries or divisions, each entity that is invoiced at a separate billing address is treated as a separate customer. In cases where customers purchase through a
reseller, each end customer is counted separately. For the fiscal years ended January 31, 2018, 2019 and 2020, no single customer represented more than 10% of
our revenue, nor did any single organization when accounting for multiple subsidiaries or divisions which may have been invoiced separately.

We have invested in platform capabilities and online support resources that allow our customers to expand the use of our platform in a self-guided manner.
Our professional services, customer support and customer success functions also support our sales force by helping customers to successfully deploy our platform
and implement additional use cases. We work closely with

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our customers  to drive increased  engagement  with our platform  by identifying  new use cases through our customer  success teams,  as well as in-platform,  self-
guided experiences. We actively engage with our customers to assess whether they are satisfied and fully realizing the benefits of our platform. While these efforts
often require a substantial commitment and upfront costs, we believe our investment in product, customer support, customer success and professional services will
create opportunities to expand our customer relationships over time.

Sales and Marketing

We offer our platform to our customers as a subscription-based service. Subscription fees are based upon the chosen Domo package which includes tier-based
platform capabilities as well as the number of users. Business leaders, department heads and managers are the typical initial subscribers to our platform, deploying
Domo to solve a business problem or to enable departmental access to critical data. Over time, as customers recognize the value of our platform, we increasingly
engage with CIOs and other executives to facilitate broad enterprise adoption. A majority of our customers subscribe to our services through multi-year contracts.
As  of  January  31,  2020, 55% of  our  customers  were  under  multi-year  contracts,  compared  to  42% and  32% of  customers  as  of  January  31,  2019 and  2018,
respectively.  This  transition  to  a  higher  percentage  of  multi-year  contracts,  among  both  new  and  existing  customers,  has  enhanced  the  predictability  of  our
subscription revenue. We typically invoice our customers annually in advance, but have recently seen an increase in semi-annual and quarterly billing terms. Our
one-year  and  multi-year  contracts  generally  automatically  renew  for  additional  one-year  terms,  with  each  party  having  the  option  to  elect  not  to  renew,  and
generally may not be canceled absent material breach by us or the customer. A majority of our annual recurring revenue is up for renewal during the fiscal year
ending January 31, 2021.

We  primarily  generate  sales  through  our  direct  sales  team,  which  includes  both  inside  sales  and  field  sales  personnel.  We  also  make  it  easy  for  users  and

organizations to sign up for free trials on our website, which can be converted to paid subscriptions by the user.

We generate  customer  leads,  accelerate  sales  opportunities  and build brand awareness  through our marketing  programs. Our marketing  programs  target  C-
level,  and  senior  line  of  business  leaders  spanning  all  functional  areas  of  a  business,  including  sales,  marketing,  finance,  human  resources  and  information
technology. We also host Domopalooza, our annual user conference for current customers and prospects.

We  have  also  developed  go-to-market  partnerships  with  a  number  of  key  technology,  system  integrator  and  consultant  partners  both  domestically  and
internationally to help customers and potential customers validate our solutions and provide introductions to potential customers, and in some cases to resell or
provide professional services related to our platform. We anticipate that we will continue to develop a select number of third-party relationships to help grow our
business.

Historically, a significant portion of field sales and professional services were conducted in person. Currently, as a result of the work and travel restrictions
related to the ongoing coronavirus outbreak, substantially all of our sales and professional services activities are being conducted remotely. As of the date of this
report,  we  do  not  yet  know  the  extent  of  the  negative  impact  on  our  ability  to  attract,  serve,  retain  or  upsell  customers.  Furthermore,  existing  and  potential
customers may choose to reduce or delay technology spending in response to the coronavirus outbreak, or attempt to renegotiate contracts and obtain concessions,
which may materially and negatively impact our operating results, financial condition and prospects.

Competition

Historically, software companies have not offered solutions that meet the needs of an organization with respect to providing real-time intelligence on business
operations to all users, from the CEO to the frontline. In many cases, organizations do not have any solution or otherwise rely on manual business processes such
as spreadsheets  and reports,  or combinations  of single  solution  software.  Certain  features  of our platform  compete  with products  offered  by various  companies
including those that fall into the following categories:

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large software companies, including suppliers of traditional business intelligence products that provide one or more capabilities that are competitive with
our products, such as Microsoft Corporation, Oracle Corporation, SAP AG and IBM;

business  analytics  software  companies,  such  as  Tableau  Software,  Inc.  (recently  acquired  by  salesforce.com,  inc.),  Qlik  Technologies,  Looker  Data
Sciences, Inc. (recently acquired by Alphabet, Inc.), Sisense, Inc., and Tibco Software, Inc.; and

SaaS-based products or cloud-based analytics providers such as salesforce.com, inc. and Infor, Inc.

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We believe that the principal competitive factors in our markets include the following:

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user-centric design;

ease of adoption and use;

features and platform experience;

enterprise-grade performance, including scalability, reliability and query response time;

brand;

security, governance and privacy;

accessibility across mobile devices, operating systems, and applications;

breadth of data source connectivity through third-party integration;

customer support;

continued innovation; and

pricing.

We believe that we compete effectively on each of the factors listed above; however, we expect competition to intensify in the future. It is possible that the
large software vendors who currently do not have a competitive offering, some of which operate in adjacent product categories today, may in the future bring such
a solution to market through product development, acquisitions or other means. In addition, several of our competitors have greater name recognition, much longer
operating histories, more and better-established customer relationships, larger sales forces, larger marketing and software development budgets and significantly
greater resources than we do. Therefore, it is possible that we may not compete favorably with respect to certain of the foregoing factors.

Current and future competitors may also continue to make strategic acquisitions or establish cooperative relationships among themselves or with others. By
doing  so,  these  competitors  may  increase  their  ability  to  meet  the  needs  of  customers.  These  relationships  may  limit  our  ability  to  sell  or  certify  our  platform
through specific distributors, technology providers, database companies and distribution channels and allow competitors to rapidly gain significant market share.
These developments could limit our ability to obtain revenue from existing and new customers. If we are unable to compete successfully against competitors, our
business, operating results and financial condition would be harmed.

Data Center Operations

We rely heavily on data centers and other technologies and services provided by third parties in order to operate critical functions of our business. We serve
our  customers  from  multiple  data  centers  in  the  following  geographies:  North  America,  Western  Europe,  Canada  and  Australia.  The  data  centers  we  use  are
designed to host mission-critical computer systems with fully redundant subsystems and compartmentalized security zones. Our platform runs within third-party
data centers. As of January 31, 2020, we used Amazon Web Services, or AWS, data center facilities located in Western Europe, North America and Australia. We
committed  to  spend  an  aggregate  of  $60.0  million between  January  2020  and  December  2024  pursuant  to  our  agreement  with  AWS.  If  we  fail  to  meet  the
minimum purchase commitment during any year, we are required to pay the difference. AWS may terminate the agreement upon written notice to us for cause,
including any material breach by us. We also use Microsoft Azure data centers in the United States to host customer data and partner with a third-party provider to
maintain Company owned physical servers at an Equinix data center in the United States.

We and our third-party data center providers maintain a formal and comprehensive security program designed to ensure the security and integrity of customer
data, protect against security threats or data breaches, and prevent unauthorized access to the data of our customers. We and our third-party data center providers
strictly regulate and limit all access to on-demand servers and networks at our production and remote backup facilities.

We apply a wide variety of strategies to achieve better than 99.9% systems availability for our subscription services, excluding scheduled maintenance. Our
systems are continually monitored for any signs of problems, and we strive to take preemptive action when necessary. Our data center facilities and the third-party
data  centers  employ  advanced  measures  designed  to  ensure  physical  integrity,  including  redundant  power  and  cooling  systems,  and  advanced  fire  and  flood
prevention.

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Research and Development

We  focus  our  efforts  on  anticipating  customer  demand  to  remain  competitive  in  the  marketplace.  Our  ability  to  compete  depends  in  large  part  on  our
continuous commitment to research and development and our ability to introduce new platform enhancements, applications, technologies, features and capabilities
in a timely manner. Our research and development organization is responsible for design, development, testing, release and maintenance. Our efforts are focused
on  developing  new  platform  enhancements,  use  cases,  and  features  and  further  enhancing  the  functionality,  reliability,  performance  and  flexibility  of  existing
solutions.

Research  and  development  expenses  were  $78.3  million,  $75.7  million and  $69.2  million for  the  fiscal  years  ended  January  31,  2018,  2019  and  2020,

respectively.

Intellectual Property

We  rely  on  a  combination  of  trade  secret,  copyright,  trademark,  patent  and  other  intellectual  property  laws,  contractual  arrangements,  such  as  assignment,
confidentiality and non-disclosure agreements, and confidentiality procedures and technical measures to gain rights to and protect the technology and intellectual
property used in our business. We actively pursue registration of our trademarks and service marks in the United States and abroad.

As of January 31, 2020, we owned 111 issued U.S. patents and 11 pending U.S. patent applications. We also owned five patents in the People's Republic of
China, one patent in Australia, one patent in Canada and one patent in Japan. The issued U.S. patents that we own are expected to expire between September 2020
and September 2035. We have sole ownership of all of our U.S. patents and pending U.S. patent applications.

Our  applications  use  “open  source”  software.  Open  source  software  is  made  available  to  the  general  public  in  source  code  form  for  use,  modification  and
redistribution on an “as-is” basis under the terms of a non-negotiable license. We also rely on other technology that we license from third parties. Though such
third-party technology may not continue to be available to us on commercially reasonable terms, we believe that alternative technology would be available to us.

Our policy is to require employees and independent contractors to sign agreements assigning to us any inventions, trade secrets, works of authorship, and other
technology  and  intellectual  property  created  by  them  on  our  behalf  and  agreeing  to  protect  our  confidential  information,  and  all  of  our  key  employees  and
independent contractors have done so. In addition, we generally enter into confidentiality agreements with our vendors and customers. We also control and monitor
access to our software, source code and other proprietary information.

Regulatory Matters

Data privacy, information security and data protection with respect to the collection, storage, and other processing of personal data continue to be focuses of
worldwide  legislation  and  regulation.  We  are  subject  to  data  privacy,  data  protection  and  information  security  regulation  by  data  protection  authorities  in  the
United  States  (including  the  states  in  which  we  conduct  our  business)  and  in  other  countries  where  we  conduct  our  business.  These  regulations  include  laws
requiring  holders  of  personal  data  to  maintain  safeguards  and  to  take  certain  actions  in  response  to  a  data  breach.  In  the  European  Union,  the  General  Data
Protection Regulation, requires comprehensive information privacy and security protections for natural persons with respect to personal data collected about them.
We post on our website a privacy policy concerning the processing, use and disclosure of personal data, and certify adherence to and compliance with the U.S.
Department  of  Commerce’s  Privacy  Shield  Principles  and  the  E.U.-U.S.  and  Swiss-U.S.  Privacy  Shield  Frameworks.  Our  publication  of  our  Privacy  Shield
certification,  our  privacy  policy,  and  other  statements  we  publish  regarding  privacy,  data  protection  and  information  security  may  subject  us  to  potential
governmental action if they are found to be deceptive or misrepresentative of our practices or in violation of applicable privacy law. We also may be bound from
time  to  time  by  contractual  obligations,  including  model  contract  provisions  approved  by  the  European  Commission,  that  impose  additional  restrictions  on  our
handling of personal data.

The legal environment of internet-based businesses is evolving rapidly in the United States, the European Union and elsewhere. The manner in which existing
laws and regulations are applied in this environment, and how they will relate to our business in particular, both in the United States and internationally, is often
unclear. For example, we sometimes cannot be certain which laws will be deemed applicable to us given the global nature of our business, including with respect
to  such  topics  as  data  privacy  and  security,  pricing,  advertising,  taxation,  content  regulation,  and  intellectual  property  ownership  and  infringement  or  other
violations  of  intellectual  property  rights.  In  particular,  the  various  privacy,  data  protection  and  data  security  legal  obligations  that  apply  to  us  may  evolve  in  a
manner that relates to our practices or the features of our applications or platform, and we may need to take additional measures to comply with such changes in
legal obligations and to maintain and

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improve our information security posture in an effort to avoid information security incidents or breaches affecting personal data or other sensitive or proprietary
information.

Data Security

Domo  is  designed  to  meet  enterprise  security,  compliance  and  privacy  requirements  of  our  customers,  particularly  in  highly  regulated  industries,  such  as
financial services, health care, pharmaceuticals, energy and technology. Our architecture is designed to allow customers to maintain control of their data through
various  means  including:  multiple  logical  and  physical  security  layers;  least  privilege  and  separation  of  duties  access  model;  threat  assessments  of  each  new
feature;  transport  layer  encryption  and  encryption  at  rest  that  allows  customers  to  manage  their  own  encryption  keys  using  Domo’s  Bring  Your  Own  Key,  or
BYOK; and extensive logging and monitoring of network, system and application events.

We voluntarily engage independent third-party security auditors to test our systems and controls at least annually against several widely recognized security

standards and regulations.

We  have  completed  a  SOC  1  and  SOC  2  +  HITRUST  Common  Security  Framework,  or  CSF,  examination.  Service  Organization  Controls,  or  SOC,  are
standards established by the American Institute of Certified Public Accountants for reporting on internal control environments implemented within an organization.
We have also been certified as compliant with ISO 27001 and ISO 27018 standards. The ISO 27001 security standard specifies the requirements for establishing,
implementing,  operating,  monitoring,  reviewing,  maintaining  and improving  a documented  Information  Security  Management  System within  the context  of the
organization’s overall business risks. This standard addresses confidentiality, access control, vulnerability and risk assessment. ISO 27018 establishes commonly
accepted  control  objectives,  controls  and  guidelines  for  implementing  measures  to  protect  personally  identifiable  information  in  accordance  with  the  privacy
principles  in  ISO/IEC  29100  for  a  cloud  computing  environment.  Furthermore,  we  have  completed  our  annual  third  party  validation  of  HIPAA  Security  and
Privacy  Risk  Analysis.    We  sign  business  associate  agreements  with  our  customers  who  require  them  in  support  of  compliance  with  the  Health  Insurance
Portability and Accountability Act, or HIPAA, and the Health Information Technology for Economic and Clinical Health Act, or HITECH.

We have also completed our annual audits to evaluate our compliance with GDPR and CCPA requirements. Our datacenter facilities and services providers

also regularly undergo ISO 27001 or SOC 1 or SOC 2 audits and numerous other audits to verify their security practices.

We complete the two industry-leading information security questionnaires. This includes the Shared Assessments Standardized Information Gathering, or SIG,
questionnaire,  as  well  as  the  Cloud  Security  Alliance  Consensus  Assessments  Initiative  Questionnaire,  or  CSA  CAIQ.  The  SIG  is  composed  of  approximately
1,400 security questions spanning 17 domains. The CSA CAIQ is a set of security  questions focused on cloud security  controls, and it is mapped to numerous
industry programs and standards including ISO 27001, NIST SP 800-53, and COBIT, amongst others. Both of these information security industry questionnaires
assist organizations in evaluating a cloud provider's operations and processes.

Employees

As of January 31, 2020, we had 802 employees, of which  657 work in the United States. None of our employees are represented by a labor union, and we

believe our employee relations are good.

Corporate Information

We were originally incorporated in Delaware in September 2010 under the corporate name "Shacho, Inc." We changed our name to "Domo, Inc."in December
2011. Our principal executive offices are located at 772 East Utah Valley Drive, American Fork, UT 84003, and our telephone number is (801) 899-1000. Our
website address is www.domo.com. Information contained on, or that can be accessed through, our website does not constitute part of this Annual Report on Form
10-K.

Available Information

The following filings are available through our investor relations website after we file them with the Securities and Exchange Commission, or SEC: Annual
Report  on  Form  10-K,  Quarterly  Reports  on  Form  10-Q  and  our  Proxy  Statement  for  our  annual  meeting  of  stockholders.  These  filings  are  also  available  for
download free of charge on our investor relations website. Our investor relations website is located at ir.domo.com. The SEC also maintains an Internet website
that  contains  reports,  proxy  statements  and  other  information  about  issuers,  like  us,  that  file  electronically  with  the  SEC.  The  address  of  that  website  is
http://www.sec.gov.

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We  webcast  our  earnings  calls  and  certain  events  we  participate  in  or  host  with  members  of  the  investment  community  on  our  investor  relations  website.
Additionally,  we  provide  notifications  of  news  or  announcements  regarding  our  financial  performance,  including  SEC  filings,  investor  events,  and  press  and
earnings releases as part of our investor relations website. Further corporate governance information, including our corporate governance guidelines and code of
conduct, is also available on our investor relations website under the heading "Governance." The contents of our websites are not intended to be incorporated by
reference into this Annual Report on Form 10-K or in any other report or document we file with the SEC, and any references to our websites are intended to be
inactive textual references only.

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Item 1A. Risk Factors

You  should  carefully  consider  the  following  risk  factors,  in  addition  to  the  other  information  contained  in  this  report,  including  the  section  of  this  report
captioned “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and our financial statements and related notes. If any of the
events described in the following risk factors or the risks described elsewhere in this report occurs, our business, operating results and financial condition could be
seriously harmed. This report also contains forward-looking statements that involve risks and uncertainties. Our actual results could differ materially from those
anticipated in the forward-looking statements as a result of factors that are described below and elsewhere in this report.

Risks Related to Our Business and Industry

The ongoing outbreak of coronavirus around the world could adversely impact our business and operating results.

A novel strain of coronavirus, COVID-19, emerged in China in December 2019 and began to spread globally, including to the United States, in early 2020.
The World Health Organization has declared COVID-19 to be a public health emergency of international concern. The full impact of the COVID-19 outbreak is
inherently uncertain at the time of this report. The COVID-19 outbreak has resulted in travel restrictions and in some cases, prohibitions of non-essential activities,
disruption and shutdown of businesses and greater uncertainty in global financial markets.

We cannot predict the extent to which the COVID-19 outbreak will impact our business or operating results, which is highly dependent on inherently uncertain
future developments, including the severity of COVID-19 and the actions taken by governments and private businesses in relation to COVID-19 containment. In
geographies in which we or our customers, partners and service providers operate, health concerns as well as political or governmental developments in response to
COVID-19 could result in economic, social or labor instability or prolonged contractions in the industries in which our customers or partners operate, slow our
sales process, result in customers not purchasing or renewing our products or failing to make payments, and could otherwise have a material adverse effect on our
business and our results of operations and financial condition. Because our platform is offered as a subscription-based service, the effect of the outbreak may not be
fully reflected in our operating results until future periods, if at all.

Historically, a significant portion of field sales and professional services were conducted in person. Currently, as a result of the work and travel restrictions
related to the ongoing coronavirus outbreak, substantially all of our sales and professional services activities are being conducted remotely. As of the date of this
report,  we  do  not  yet  know  the  extent  of  the  negative  impact  on  our  ability  to  attract,  serve,  retain  or  upsell  customers.  Furthermore,  existing  and  potential
customers may choose to reduce or delay technology spending in response to the coronavirus outbreak, or attempt to renegotiate contracts and obtain concessions,
which may materially and negatively impact our operating results, financial condition and prospects.

Economic uncertainties or downturns could materially adversely affect our business.

Current  or  future  economic  uncertainties  or  downturns,  including  those  caused  by  the  ongoing  COVID-19  outbreak  (as  discussed  above),  could  adversely
affect our business and operating results. Negative conditions in the general economy both in the United States and abroad, including conditions resulting from
changes in gross domestic product growth, the continued sovereign debt crisis, financial and credit market fluctuations, political deadlock, natural catastrophes,
pandemics,  warfare  and  terrorist  attacks  on  the  United  States,  Europe,  the  Asia  Pacific  region  or  elsewhere,  could  cause  a  decrease  in  business  investments,
including corporate spending on business intelligence software in general and negatively affect the rate of growth of our business.

General  worldwide  economic  conditions  may  experience  significant  downturns  and  may  be  unstable.  These  conditions  make  it  extremely  difficult  for  our
customers  and  us  to  forecast  and  plan  future  business  activities  accurately,  and  they  could  cause  customers  to  reevaluate  their  decisions  to  subscribe  to  our
platform,  which  could  delay  and  lengthen  our  sales  cycles  or  result  in  cancellations  of  planned  purchases.  Furthermore,  during  challenging  economic  times
customers may tighten their budgets and face issues in gaining timely access to sufficient credit, which could result in an impairment of their ability to make timely
payments to us. In turn, we may be required to increase our allowance for doubtful accounts, which would adversely affect our financial results.

For example, the rapid spread of coronavirus globally in early 2020 has resulted in travel restrictions and in some cases, prohibitions of non-essential travel,
disruption and shutdown of businesses and greater uncertainty in global financial markets. Health concerns or political or governmental developments in countries
in  which  we  or  our  customers,  partners  and  service  providers  operate  could  result  in  economic,  social  or  labor  instability,  slow  our  sales  process,  result  in
customers not purchasing or renewing our products or failing to make payments, and could otherwise have a material adverse effect on our business and

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our results of operations and financial condition. The extent to which the coronavirus impacts our results will depend on future developments, which are highly
uncertain and will include emerging information concerning the severity of the coronavirus and the actions taken by governments and private businesses to attempt
to  contain  the  coronavirus.  Any  prolonged  contractions  in  the  industries  in  which  our  customers  or  partners  operate  could  materially  and  adversely  impact  our
business, results of operations and financial condition.

To the extent subscriptions to our platform are perceived by customers and potential customers to be discretionary, our revenue may be disproportionately
affected by delays or reductions in general information technology spending. Also, customers may choose to develop in-house software as an alternative to using
our platform. Moreover, competitors may respond to market conditions by lowering prices and attempting to lure away our customers. In addition, the increased
pace of consolidation in certain industries may result in reduced overall spending on our platform.

We  cannot  predict  the  timing,  strength  or  duration  of  any  economic  slowdown,  instability  or  recovery,  generally  or  within  any  particular  industry.  If  the
economic  conditions  of  the  general  economy  or  industries  in  which  we  operate  do  not  improve,  or  worsen  from  present  levels,  our  business,  operating  results,
financial condition and cash flows could be adversely affected.

We have a history of losses, and we may not be able to generate sufficient revenue to achieve or maintain profitability in the future.

We incurred net losses of $176.6 million, $154.3 million and $125.7 million for the  years ended January 31, 2018, 2019 and 2020, respectively, and had an
accumulated deficit of $1,037.7 million at January 31, 2020. We may not be able to generate sufficient revenue to achieve or sustain profitability. We expect to
continue  to  incur  losses  for  the  foreseeable  future  and  we  expect  costs  to  increase  in  future  periods  as  we  expend  substantial  financial  and  other  resources  on,
among other things:

•

•

•

•

•

•

•

sales and marketing, including any expansion of our direct sales organization, which will require time before these investments generate sales results;

technology and data center infrastructure, enhancements to cloud architecture, improved disaster recovery protection, increasing data security, compliance
and operations expenses;

data center costs as customers increase the amount of data that is available to our platform and the number of users on our platform;

other software development, including enhancements and modifications related to our platform;

international expansion in an effort to increase our customer base and sales;

general and administration, including significantly increasing expenses in accounting and legal related to the increase in the sophistication and resources
required for public company compliance and other work arising from the growth and maturity of the company;

competing with other companies, custom development efforts and open source initiatives that are currently in, or may in the future enter, the markets in
which we compete;

• maintaining high customer satisfaction and ensuring quality and timely releases of platform enhancements and applications;

•

developing our indirect sales channels and strategic partner network;

• maintaining the quality of our cloud and data center infrastructure to minimize latency when using our platform;

•

increasing market awareness of our platform and enhancing our brand;

• maintaining  compliance  with  applicable  governmental  regulations  and  other  legal  obligations,  including  those  related  to  intellectual  property  and

international sales; and

•

attracting and retaining top talent in a competitive market.

These  expenditures  may  not  result  in  additional  revenue  or  the  growth  of  our  business.  If  we  fail  to  continue  to  grow  revenue  or  to  achieve  or  sustain

profitability, the market price of our Class B common stock could be adversely affected.

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We have a limited operating history, which makes it difficult to evaluate our prospects and future operating results. 

We  were  incorporated  in  2010  and  publicly  announced  our  platform  in  2015.  Our  limited  operating  history  makes  our  ability  to  forecast  future  operating
results difficult and subjects us to a number of uncertainties, including our ability to plan and model future growth. Revenue grew 31% in the fiscal year ended
January 31, 2019 compared  to  the  prior  year;  however,  revenue  grew  only  22% in  the  year ended January 31, 2020 compared  to the  prior  year,  and historical
revenue growth is not necessarily indicative of future performance. Our revenue growth rate is expected to decline in future periods due to a number of reasons,
which may include the maturation of our business, increase in overall revenue over time, slowing demand for our platform, increasing competition, a decrease in
the growth of the markets in which we compete, or if we fail, for any reason, to continue to capitalize on growth opportunities, a decrease in our renewal rates, or a
decline in upsells.

We have encountered and will continue to encounter risks and uncertainties frequently experienced by growing companies in rapidly changing industries, such
as  determining  appropriate  investments  of  our  limited  resources,  market  adoption  of  our  platform,  competition,  acquiring  and  retaining  customers,  hiring,
integrating, training and retaining skilled personnel (including sales personnel), developing new platform enhancements and applications, determining prices and
contract  terms,  improving  our  internal  controls  and  unforeseen  expenses  and  challenges  in  forecasting  accuracy.  If  our  assumptions  regarding  these  risks  and
uncertainties,  which  we  use  to  plan  our  business,  are  incorrect  or  change,  or  if  we  do  not  address  these  risks  successfully,  our  prospects,  operating  results  and
business could be adversely affected.

We have been growing and expect to continue to invest in our growth for the foreseeable future. If we fail to manage this growth effectively, our business and
operating results will be adversely affected.

We intend to continue to grow our business. If we cannot adequately train new employees, including our direct sales force, or if new employees are not as
productive as quickly as we would like, sales may decrease or customers may lose confidence in the knowledge and capability of our employees. In addition, we
may make direct investments in our international business. We must successfully manage growth to achieve our objectives. Although our business has experienced
significant growth in the past, we cannot provide any assurance that our business will continue to grow at any particular rate, or at all.

Our ability to effectively manage the growth of our business will depend on a number of factors, including our ability to do the following:

•

•

•

•

•

•

effectively  recruit,  integrate,  train  and  motivate  new  employees  and  make  them  productive,  including  our  direct  sales  force,  while  retaining  existing
employees, maintaining the beneficial aspects of our corporate culture and effectively executing our business plan;

attract new customers, and retain and increase usage by existing customers;

recruit and successfully leverage channel partners and app developers;

successfully enhance our platform;

continue to improve our operational, financial and management controls;

protect and further develop strategic assets, including intellectual property rights; and

• manage market expectations and other challenges associated with operating as a public company.

These activities will require significant financial resources and allocation of valuable management and employee resources, and growth will continue to place

significant demands on management and our operational and financial infrastructure.

Our future financial performance and ability to execute our business plan will depend, in part, on our ability to effectively manage any future growth. There
are no guarantees we will be able to do so. In particular, any failure to successfully implement systems enhancements and improvements will likely negatively
impact  our  ability  to  manage  our  expected  growth,  ensure  uninterrupted  operation  of  key  business  systems  and  comply  with  the  rules  and  regulations  that  are
applicable to public reporting companies. Moreover, if we do not effectively manage the growth of our business and operations, the quality of our platform could
suffer, which could negatively affect our brand, operating results and business.

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Our ability to raise capital in the future may be limited, and if we fail to raise capital when needed in the future, we could be prevented from growing or could
be forced to delay or eliminate product development efforts or other operations. 

Our  business  and  operations  may  consume  resources  faster  than  we  anticipate.  We  have  incurred  cumulative  and  recurring  losses  from  operations  since
inception and had an accumulated deficit of $1,037.7 million as of January 31, 2020. We have also experienced negative cash flows from operating activities since
inception, including cash used in operating activities of $148.7 million, $131.4 million and  $80.2 million for the  years ended January 31, 2018, 2019 and 2020,
respectively.  As of January 31, 2020, we had cash and cash equivalents of $80.8 million, short-term investments of $18.0 million and  no amounts available to
draw under our credit facility.

We  may  need  to  raise  additional  funds  to  invest  in  growth  opportunities,  to  continue  product  development  and  sales  and  marketing  efforts,  and  for  other
purposes. Additional financing may not be available on favorable terms, if at all. If adequate funds are not available on acceptable terms, we may be unable to meet
our obligations, invest in future growth opportunities, or continue operations at anticipated levels, which could harm our business and operating results. In addition,
current and future debt instruments may impose restrictions on our ability to dispose of property, make changes in our business, engage in mergers or acquisitions,
incur additional indebtedness, and make investments and distributions. Furthermore, if we issue additional equity securities, stockholders will experience dilution,
and the new equity securities could have rights senior to those of our common stock. Because our decision to issue securities in any future offering will depend on
market  conditions  and  other  factors  beyond  our  control,  we  cannot  predict  or  estimate  the  amount,  timing  or  nature  of  any  such  future  offerings.  As  a  result,
stockholders bear the risk that future securities offerings reduce the market price of our Class B common stock and dilute their interest.

We face intense competition, and we may not be able to compete effectively, which could reduce demand for our platform and adversely affect our business,
growth, revenue and market share.

The market for our platform is intensely and increasingly competitive and subject to rapidly changing technology and evolving standards. In addition, many
companies in our target market are offering, or may soon offer, products and services that may compete with our platform. Furthermore, many potential customers
have made significant investments in legacy software systems and may be unwilling to invest in new solutions.

Our current primary competitors generally fall into the following categories:

•

•

•

large software companies, including suppliers of traditional business intelligence products that provide one or more capabilities that are competitive with
our products, such as Microsoft Corporation, Oracle Corporation, SAP AG and IBM;

business analytics software companies, such as Tableau Software, Inc., Qlik Technologies, Looker Data Sciences, Inc., Sisense, Inc., and Tibco Software,
Inc.; and

SaaS-based products or cloud-based analytics providers such as salesforce.com, inc. and Infor, Inc.

We expect competition to increase as other established and emerging companies enter the markets in which we compete, as customer requirements evolve and
as new products and technologies are introduced. For example, salesforce.com, inc. acquired Tableau Software, Inc. in August 2019 and Alphabet Inc. acquired
Looker Data Sciences, Inc. in February 2020.

Many competitors, particularly the large software companies named above, have longer operating histories, significantly greater financial, technical, research
and development, marketing, distribution, professional services or other resources and greater name recognition than we do. In addition, many competitors have
strong relationships with current and potential customers, channel partners and development partners and extensive knowledge of markets in which we compete.
As a result, they may be able to respond more quickly to new or emerging technologies and changes in customer requirements, for example by devoting greater
resources to the development, promotion and sale of their products than we do.

Moreover, many of these competitors may bundle their data management and analytics products into larger deals or maintenance renewals, often at significant
discounts or at no charge. Increased competition may lead to price cuts, alternative pricing structures or the introduction of products available for free or a nominal
price, fewer customer orders, reduced gross margins, longer sales cycles and loss of market share. We may not be able to compete successfully against current and
future  competitors,  and  our  business,  operating  results  and  financial  condition  will  be  harmed  if  we  fail  to  meet  these  competitive  pressures.  Even  if  we  are
successful in acquiring and retaining customers, those customers may continue to use our competitors' products in addition to our products.

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Our ability to compete successfully depends on a number of factors, both within and outside of our control. Some of these factors include ease and speed of
platform  deployment  and  use,  accessibility  across  mobile  devices,  operating  systems,  and  applications,  discovery  and  visualization  capabilities,  analytical  and
statistical capabilities, performance and scalability, the quality of our data security infrastructure, the quality and reliability of our customer service and support,
total cost of ownership, return on investment and brand recognition. Any failure by us to compete successfully in any one of these or other areas may reduce the
demand for our platform, as well as adversely affect our business, operating results and financial condition.

Moreover,  current  and  future  competitors  may  also  make  strategic  acquisitions  or  establish  cooperative  relationships  among  themselves  or  with  others.  By
doing  so,  these  competitors  may  increase  their  ability  to  meet  the  needs  of  customers.  These  relationships  may  limit  our  ability  to  sell  or  certify  our  platform
through specific distributors, technology providers, database companies and distribution channels and allow competitors to rapidly gain significant market share.
These developments could limit our ability to obtain revenue from existing and new customers. If we are unable to compete successfully against competitors, our
business, operating results and financial condition would be harmed.

If  we are  unable  to  attract  new  customers  in  a  manner that  is  cost-effective,  our  revenue  growth could  be  slower  than  we  expect  and  our  business may  be
harmed.

To increase our revenue, we must add new customers. Demand for our platform is affected by a number of factors, many of which are beyond our control,
such  as  continued  market  acceptance  of  our  platform  for  existing  and  new  use  cases,  the  timing  of  development  and  release  of  new  applications  and  features,
technological  change,  growth  or  contraction  in  our  addressable  market,  and  accessibility  across  mobile  devices,  operating  systems,  and  applications,  and
macroeconomic changes, including the impact of the COVID-19 outbreak, on the demand for technology solutions like ours. In addition, if competitors introduce
lower cost or differentiated products or services that are perceived to compete with our features, our ability to sell our features based on factors such as pricing,
technology and functionality could be impaired. As a result, we may be unable to attract new customers at rates or on terms that would be favorable or comparable
to prior periods, which could negatively affect the growth of our revenue.

Even if we do attract customers, the cost of new customer acquisition may prove so high as to prevent us from achieving or sustaining profitability. We
recognize subscription revenue ratably over the term of the subscription period. In general, customer acquisition costs and other upfront costs associated with new
customers are much higher in the first year than the aggregate revenue we recognize from those new customers in the first year. As a result, the profitability of a
customer to our business in any particular period depends in part upon how long a customer has been a subscriber and the degree to which it has expanded its usage
of our platform. Additionally, we intend to continue to hire additional sales personnel to grow our domestic and international operations. If our sales and marketing
efforts do not result in substantial increases in revenue, our business, results of operations, and financial condition may be adversely affected.

If  customers  do  not  renew  their  contracts  with  us  or  reduce  the  number  of  users  of  our  platform,  our  revenue  will  decline  and  our  operating  results  and
financial condition may be adversely affected.

The  initial  terms  of  our  customer  contracts  typically  vary  in  length  between  one  and  three  years,  and  our  customers  have  no  obligation  to  renew  their
subscriptions after the expiration of their initial subscription periods. In some cases, the contracts automatically renew (with each party having the option to elect
not to renew), but in circumstances where that is not the case, our customers may unilaterally elect not to renew, may seek to renew for lower subscription amounts
or for shorter contract lengths, or may choose to renew for the same or fewer applications over time. A majority of our annual recurring revenue is up for renewal
during the fiscal year ending January 31, 2021. Our renewal rates may decline or fluctuate as a result of a number of factors, including leadership changes within
our  customers  resulting  in  loss  of  sponsorship,  limited  customer  resources,  pricing  changes  by  us  or  competitors,  customer  satisfaction  with  our  platform  and
related  applications,  the  acquisition  of  customers  by  other  companies,  procurement  or  budgetary  decisions,  and  deteriorating  general  economic  conditions,
including as a result of the COVID-19 outbreak. To the extent our customer base continues to grow, renewals and additional subscriptions by renewing customers
will become an increasingly important part of our results. If our customers do not renew their subscriptions, or decrease the amount they spend with us, revenue
will decline and our business will be harmed.

If customers do not expand the number of users of our platform or adopt additional use cases our growth prospects, operating results and financial condition
may be adversely affected. 

Our future success depends on our ability to increase the deployment of our platform within and across our existing customers and future customers. Many of
our customers initially deploy our platform to specific groups or departments within their organization or for a limited number of use cases. Our growth prospects
depend  on  our  ability  to  persuade  customers  to  expand  their  use  of  our  platform  to  additional  groups,  departments  and  use  cases  across  their  organization.
Historically, we have made

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significant investments in research and development to build our platform and to offer enterprise customers the features and functionality that they require.

Because our recent growth has resulted in the rapid expansion of our business, we do not have a long history upon which to base forecasts of customer renewal
rates,  customer  upsells  or  future  revenue.  As  a  result,  future  operating  results  may  be  significantly  below  the  expectations  of  investors,  which  could  harm  the
market price of our Class B common stock.

The loss of one or more of our key customers, or a failure to renew our subscription agreements with one or more of our key customers, could negatively affect
our ability to market our platform.

We rely on our reputation and recommendations from key customers in order to promote subscriptions to our platform. The loss of, or failure to renew by, any
of our key customers could have a significant effect on our revenue, reputation and our ability to obtain new customers. In addition, acquisitions of our customers
could lead to cancellation of such customers’ contracts, thereby reducing the number of our existing and potential customers.

Future operating results and key metrics may fluctuate significantly due to a wide range of factors, which makes our future results difficult to predict.

Our operating results and key metrics could vary significantly from quarter to quarter as a result of various factors, some of which are outside of our control,

including:

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the expansion of our customer base;

the size, duration and terms of our contracts with both existing and new customers;

the introduction of products and product enhancements by competitors, and changes in pricing for products offered by us or our competitors;

customers delaying purchasing decisions in anticipation of new products or product enhancements by us or our competitors or otherwise;

changes in customers’ budgets;

seasonal  variations  in  our  sales,  which  have  generally  historically  been  highest  in  our  fourth  fiscal  quarter  and  lowest  in  the  second  and  third  fiscal
quarters;

the timing of satisfying revenue recognition criteria, particularly with regard to large transactions;

the amount and timing of payment for expenses, including infrastructure  costs to deliver our platform, research and development, sales and marketing
expenses, employee benefit and stock-based compensation expenses and costs related to Domopalooza, our annual user conference that occurs in our first
fiscal quarter;

costs related to the hiring, training and maintenance of our direct sales force;

the timing and growth of our business, in particular through the hiring of new employees and international expansion; and

general economic and political conditions, both domestically and internationally, as well as economic conditions specifically affecting industries in which
our customers operate, including the impacts of the ongoing COVID-19 outbreak around the world.

Any  one  of  these  or  other  factors  discussed  elsewhere  in  this  report  may  result  in  fluctuations  in  our  operating  results,  meaning  that  quarter-to-quarter

comparisons may not necessarily be indicative of our future performance.

Because we recognize revenue from subscriptions ratably over the term of the agreement, near-term changes in sales may not be reflected immediately in our
operating results. 

We  offer  our  platform  primarily  through  subscription  agreements,  which  typically  vary  in  length  between  one  and  three  years,  and  may  in  many  cases  be
subject to automatic renewal or renewal only at a customer's discretion. We generally invoice our customers in annual installments at the beginning of each year in
the subscription period. Amounts that have been invoiced are initially recorded as deferred revenue and are recognized ratably over the subscription period. As a
result, most of the revenue that we report in each period is derived from the recognition of deferred revenue relating to subscriptions entered into during

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previous periods. A decline in new or renewed subscriptions in any one quarter is not likely to have a material impact on results for that quarter. However, declines
would negatively  affect  revenue  and deferred  revenue balances  in future periods,  and the effect  of significant  downturns in sales  and market  acceptance  of our
platform, and potential changes in our rate of renewals, may not be fully reflected in our results of operations until future periods. Our subscription model also
makes  it  difficult  for  us  to  rapidly  increase  our  total  revenue  through  additional  sales  in  any  period,  as  revenue  from  new  customers  is  recognized  over  the
applicable subscription term. We may be unable to adjust our cost structure to reflect the changes in revenue. In addition, a significant majority of our costs are
expensed as incurred, while revenue is generally recognized over the life of the customer agreement. As a result, increased growth in the number of our customers
could result in our recognition of more costs than revenue in the earlier periods of the terms of our agreements.

The length, cost and uncertainty associated with sales cycles for enterprise customers may result in fluctuations in our operating results and our failure to
achieve the expectations of investors.

We target sales efforts at enterprise customers, which we define as companies with over $1 billion in revenue, and face long sales cycles, complex customer
requirements, substantial upfront sales costs, and a relatively low and difficult to predict volume of sales on a quarter-by-quarter basis. This makes it difficult to
predict with certainty our sales and related operating performance in any given period. Our sales cycle for new enterprise customers varies from approximately
six months to multiple years. Customers often undertake a prolonged evaluation of our platform, including assessing their own readiness, scoping the professional
services involved, and comparing our platform to products offered by competitors and their ability to solve the problem internally. Events may occur during this
period that affect the size or timing of a purchase or even cause cancellations, which may lead to greater unpredictability in our business and operating results.
Moreover, customers often begin to use our platform on a limited basis with no guarantee that they will expand their use of our platform widely enough across their
organization  to  justify  the  costs  of  our  sales  efforts.  We  may  also  face  unexpected  implementation  challenges  with  enterprise  customers  or  more  complicated
installations of our platform. It may be difficult to deploy our platform if the customer has unexpected database, hardware or software technology issues.

Adherence  to  our  financial  plan  in  part  depends  on  managing  the  mix  of  customers,  the  rate  at  which  customers  add  users  within  their  organizations,  the
number of use cases they employ, and the timing and amount of upsells, all of which affect annual contract value. Our financial performance and the predictability
of our quarterly financial results may be harmed by failures to secure the higher value enterprise agreements in a timely manner or at all, or changes in the volume
of transactions overall, compared to our forecasts, and depends in large part on the successful execution of our direct sales team. The predictability of billings may
be adversely impacted by fluctuations in the proportion of contracts that are not billed annually in advance.

Additionally, our quarterly sales cycles are generally more heavily weighted toward the end of the quarter with an increased volume of sales in the last few
weeks and days of the quarter. This impacts the timing of recognized revenue and billings, cash collections and delivery of professional services. Furthermore, the
concentration of contract negotiations in the last few weeks and days of the quarter could require us to expend more in the form of compensation for additional
sales, legal and finance employees and contractors. Compression of sales activity to the end of the quarter also greatly increases the likelihood that sales cycles will
extend beyond the quarter in which they are forecasted to close for some sizeable transactions, which will harm forecasting accuracy and adversely impact billings
and new customer acquisition and renewal metrics for the quarter in which they are forecasted to close.

If  we fail  to  effectively  develop  and  expand  our  sales  and marketing  capabilities,  our ability  to  increase  our  customer  base  and  increase  acceptance  of  our
platform could be harmed. 

To  increase  the  number  of  customers  and  increase  the  market  acceptance  of  our  platform,  we  will  need  to  expand  our  sales  and  marketing  operations,
including our domestic and international sales force. We will continue to dedicate significant resources to sales and marketing programs. We believe that there is
significant competition for direct sales personnel with the sales skills and technical knowledge that we require. Our ability to achieve significant revenue growth in
the future will depend, in large part, on our success in recruiting, training and retaining a sufficient number of direct sales personnel and sales leadership. We have
recently experienced turnover in our senior sales leadership which may adversely affect our operating results and prospects. New hires require significant training
and time before they achieve full productivity, particularly in new sales territories. Recent hires and planned hires may not become as productive as quickly as we
would like, changes in sales leadership could adversely affect our existing sales personnel, and we may be unable to hire or retain sufficient numbers of qualified
individuals  in  the  future  in  the  markets  where  we  do  business.  The  effectiveness  of  our  sales  and  marketing  has  also  varied  over  time  and,  together  with  the
effectiveness of any partners or resellers we may engage, may vary in the future. Our business and operating results may be harmed if our efforts do not generate a
correspondingly significant increase in revenue. We may not achieve revenue growth from expanding our sales force if we are unable to hire, develop and retain
talented sales personnel, if our new sales

26

personnel are unable to achieve desired productivity levels in a reasonable period of time, or if our sales and marketing programs are not effective.

We do not have a long history with our subscription or pricing models and changes could adversely affect our operating results.

We have limited experience with respect to determining the optimal prices and contract length for our platform. As the markets for our features grow, as new
competitors introduce new products or services that compete with ours or reduce their prices, or as we enter into new international markets, we may be unable to
attract new customers or retain existing customers at the same price. Moreover, large customers, which are the focus of our direct sales efforts, may demand greater
price discounts.

As  we  expand  internationally,  we  also  must  determine  the  appropriate  price  to  enable  us  to  compete  effectively  internationally.  In  addition,  if  the  mix  of
features we sell changes, then we may need to, or choose to, revise our pricing. As a result, in the future we may be required to reduce our prices or offer shorter
contract durations, which could adversely affect our revenue, gross margin, profitability, financial condition and cash flow.

In addition, our competitors may offer different subscription or pricing models, such as by number of queries or data size, which may be more attractive to
potential  customers.  We  may  be  required  to  adjust  our  subscription  or  pricing  models  in  response  to  these  changes,  which  could  adversely  affect  our  financial
performance.

We are subject to governmental laws, regulation and other legal obligations, particularly those related to privacy, data protection and information security, and
any actual or perceived failure to comply with such obligations could impair our efforts to maintain and expand our customer base, causing our growth to be
limited and harming our business.

We receive, store and process personal information and other data from and about customers in addition to our employees and services providers. Also, in
connection with future feature offerings, we may receive, store and process additional types of data, including personally identifiable information, related to end
consumers. Our handling of data is subject to a variety of laws and regulations, including regulation by various government agencies, such as the U.S. Federal
Trade Commission, or FTC, and various state, local and foreign agencies. Our data handling also is subject to contractual obligations and may be deemed to be
subject to industry standards, including certain industry standards that we undertake to comply with.

The  U.S.  federal  and  various  state  and  foreign  governments  have  adopted  or  proposed  limitations  on  the  collection,  distribution,  use  and  storage  of  data
relating  to  individuals,  including  the  use  of  contact  information  and  other  data  for  marketing,  advertising  and  other  communications  with  individuals  and
businesses. In the United States, various laws and regulations apply to the collection, processing, disclosure, and security of certain types of data. Additionally, the
FTC  and  many  state  attorneys  general  are  interpreting  federal  and  state  consumer  protection  laws  as  imposing  standards  for  the  online  collection,  use,
dissemination and security of data. The laws and regulations relating to privacy and data security are evolving, can be subject to significant change and may result
in  ever-increasing  regulatory  and  public  scrutiny  and  escalating  levels  of  enforcement  and  sanctions.  For  example,  California  in  2018  enacted  the  California
Consumer  Privacy  Act,  or  CCPA, which went  into  effect  on January  1, 2020. The CCPA requires  covered  companies  to  provide  new disclosures  to  California
consumers, and afford such consumers new abilities to opt-out of certain sales of personal information. The CCPA is the subject of proposed regulations issued by
the California Attorney General that have yet to be finalized. Aspects of the CCPA and its interpretation and enforcement remain unclear. We cannot fully predict
the impact of the CCPA on our business or operations, but it may require us to modify our data processing practices and policies and to incur substantial costs and
expenses in an effort to comply. Some observers have noted that the CCPA could mark the beginning of a trend toward more stringent state privacy legislation in
the United States, and certain states have adopted or are considering legislation addressing privacy. Numerous or stringent state privacy laws could increase our
potential liability and adversely affect our business.

In addition, several foreign countries and governmental bodies, including the European Union, or E.U., have laws and regulations dealing with the handling
and  processing  of  personal  information  obtained  from  their  residents,  which  in  certain  cases  are  more  restrictive  than  those  in  the  United  States.  Laws  and
regulations in these jurisdictions apply broadly to the collection, use, storage, disclosure and security of various types of data, including data that identifies or may
be used to identify an individual, such as names, email addresses and in some jurisdictions, Internet Protocol, or IP, addresses. Such laws and regulations may be
modified or subject to new or different interpretations, and new laws and regulations may be enacted in the future. Within the E.U., in May 2018, a far-reaching
new regulation governing data and privacy practices called the General Data Protection Regulation, or GDPR became effective and substantially replaced the data
protection laws of the individual European Union member states. The GDPR includes stringent operational requirements for processors and controllers of personal
data and imposes significant penalties for non-compliance of up to the greater of €20 million or 4% of global annual revenues. Complying with the GDPR, the
CCPA, and other data protection laws and regulations may cause us to incur substantial operational

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costs  or  require  us  to  modify  our  data  handling  practices.  Actual  or  alleged  non-compliance  could  result  in  proceedings  against  us  by  governmental  entities  or
others (including a private right of action for affected individuals in certain instances) and may otherwise adversely impact our business, financial condition and
operating results.

We have certified under the E.U.-U.S. Privacy Shield and the Swiss-U.S. Privacy Shield with respect to our transfer of certain personal data from the E.U. and
Switzerland to the United States. The Privacy Shield program is subject to annual review and may be challenged, suspended or invalidated. The E.U.-U.S. Privacy
Shield framework and the use of E.U. Standard Contractual Clauses, or the Model Clauses, to protect data exports between the European Union and the U.S. have
been subject to legal challenges in the E.U. It is possible that the EU-U.S. Privacy Shield Framework or Model Clauses may be invalidated or modified as a result
of these legal challenges or in connection with the annual review of the EU-U.S. Privacy Shield framework. Additionally, it is possible that the Privacy Shield
program may be updated by the European Commission and Department of Commerce to take into account the GDPR. Any of these developments could result in
us,  and  many  other  companies,  needing  to  implement  different  or  additional  measures  to  establish  or  maintain  legitimate  means  for  the  transfer  and  receipt  of
personal data from the European Union to the United States. We also may be at risk of experiencing reluctance or refusal of European or multi-national customers
to use our solutions and being subject to regulatory action or incurring penalties. Any of these developments may have an adverse effect on our business.

Further, the United Kingdom formally withdrew from the E.U. effective January 2020, with a one-year transitional period scheduled to end on December 31,
2020. The United Kingdom’s departure from the E.U. and ongoing negotiations related to the United Kingdom’s future trade and other relationships with the E.U.
have created uncertainty with regard to the future regulation of data protection in the United Kingdom. The United Kingdom has enacted a Data Protection Bill Act
that substantially implements the GDPR. Uncertainty remains, however, regarding how matters such as cross-border data transfers involving the United Kingdom
will  be  handled  in  the  medium  to  long  term.  We  may  experience  reluctance  or  refusal  by  current  or  prospective  customers  in  Europe,  including  the  United
Kingdom,  to  use  our products,  and  we  may  find  it necessary  or  desirable  to  make  further  changes  to  our  handling  of  personal  data  of  European  residents.  The
regulatory  environment  applicable  to  the  handling  of  European  residents’  personal  data,  and  our  actions  taken  in  response,  may  cause  us  to  assume  additional
liabilities or incur additional costs, and could result in our business, operating results and financial condition being harmed.

We also handle credit card and other personal information. Due to the sensitive nature of such information, we have implemented policies and procedures in
an  effort  to  preserve  and  protect  our  data  and  our  customers'  data  against  loss,  misuse,  corruption,  misappropriation  caused  by  systems  failures,  unauthorized
access or misuse. Notwithstanding these policies, we could be subject to liability claims by individuals and customers whose data resides in our databases for the
misuse of that information. If we fail to meet appropriate compliance levels, this could negatively impact our ability to utilize credit cards as a method of payment,
and/or collect and store credit card information, which could disrupt our business.

We sign business associate agreements with our customers who require them in order to comply with the Health Insurance Portability and Accountability Act,
or HIPAA, and the Health Information Technology for Economic and Clinical Health Act, or HITECH, and therefore we are directly subject to certain provisions
of HIPAA applicable to business associates. We may collect and process protected health information as part of our HIPAA compliant service, which may subject
us to a number of data protection, security, privacy and other government- and industry-specific requirements. In addition, if we are unable to protect the privacy
and  security  of  protected  health  information,  we  could  be  found  to  have  breached  our  contracts  with  customers  with  whom  we  have  a  business  associate
relationship. Noncompliance with laws and regulations relating to privacy and security of personal information, including HIPAA, or with contractual obligations
under  any  business  associate  agreement  may  lead  to  significant  fines,  civil  and  criminal  penalties,  or  liabilities.  The  U.S.  Department  of  Health  and  Human
Services, or HHS, audits the compliance of business associates and enforces HIPAA privacy and security standards. HHS enforcement activity has become more
significant over the last few years and HHS has signaled its intent to continue this trend. In addition to HHS, state attorneys general are authorized to bring civil
actions seeking either injunctions or damages to the extent violation implicate the privacy of state residents.

Any failure or perceived failure by us to comply with laws, regulations, policies, legal or contractual obligations, industry standards, or regulatory guidance
relating  to  privacy,  data  protection,  information  security,  marketing  or  consumer  communications  may  result  in  governmental  investigations  and  enforcement
actions, litigation, fines and penalties or adverse publicity, and could cause our customers and partners to lose trust in us, which could have an adverse effect on our
reputation  and  business.  We  expect  that  there  will  continue  to  be  new  proposed  laws,  regulations  and  industry  standards  relating  to  privacy,  data  protection,
marketing,  consumer  communications  and  information  security  in  the  United  States,  the  European  Union  and  other  jurisdictions,  and  we  cannot  determine  the
impact  such  future  laws,  regulations  and  standards  may  have  on  our  business.  Future  laws,  regulations,  standards  and  other  obligations  or  any  changed
interpretation of existing laws or regulations could impair our ability to develop and market new features and maintain and grow our customer base and increase
revenue. Future

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restrictions  on  the  collection,  use,  sharing  or  disclosure  of  data  or  additional  requirements  for  express  or  implied  consent  of  our  customers,  partners  or  end
consumers for the use and disclosure of such information could require us to incur additional costs or modify our platform, possibly in a material manner, which
we may be unable to achieve in a commercially reasonable manner or at all, and which could limit our ability to develop new features. If our policies, procedures,
or measures relating to privacy, data protection, information security, marketing, or customer communications fail, or are perceived as failing, to comply with laws,
regulations, policies, legal obligations or industry standards, we may be subject to governmental enforcement actions, litigation, regulatory investigations, fines,
penalties and negative publicity and could cause our application providers, customers and partners to lose trust in us, which could materially affect our business,
operating results and financial condition.

We are currently subject to securities class-action litigation and may be subject to similar or other litigation in the future, all of which will require significant
management  attention,  could  result  in  significant  legal  expenses  and  may  result  in  unfavorable  outcomes,  all  or  any  of  which  could  adversely  affect  our
operating results, harm our reputation or otherwise negatively impact our business.

We  are, and may in the future  become,  subject  to litigation  or claims  arising  in or outside the ordinary  course of business that could negatively  affect  our
business operations and financial condition, including securities class actions and shareholder derivative actions, both of which are typically expensive to defend.
For  example,  we  currently  have  securities  class-action  complaints  pending  against  us  and  certain  of  our  current  and  former  directors  and  officers,  asserting
violations of federal securities laws and seeking unspecified damages. We believe these lawsuits are without merit and intend to defend these cases vigorously. For
more information about these complaints, see Part I, Item 3 (Legal Proceedings) of this report.

The outcome of any litigation, regardless of its merits, is inherently uncertain. Any claims and lawsuits, and the disposition of such claims and lawsuits, could
be time-consuming and expensive to resolve, divert management attention and resources, and lead to attempts on the part of other parties to pursue similar claims.
Any adverse determination related to litigation could adversely affect our operating results, harm our reputation or otherwise negatively impact our business. In
addition, depending on the nature and timing of any such dispute, a resolution of a legal matter could materially affect our future operating results, our cash flows
or both.

If our network or computer systems are breached or unauthorized access to customer data is otherwise obtained, our platform may be perceived as insecure
and we may lose existing customers or fail to attract new customers, our reputation may be damaged and we may incur significant liabilities.

Our operations involve the storage and transmission of our customers’ sensitive and proprietary information. Cyber-attacks and other malicious internet-based
activity  continue  to  increase  generally,  and  cloud-based  platform  providers  of  software  and  services  have  been  targeted.  Due  to  the  COVID-19  outbreak,  our
employees are temporarily working remotely, which may pose additional data security risks. If any unauthorized access to or security breach or security incident
impacting our platform, our networks or systems, or any systems or networks of our service providers, occurs, or is believed to have occurred, whether as a result
of third-party action, employee, vendor, or contractor error, malfeasance, phishing attacks, social engineering or otherwise, such an event or perceived event could
result in the loss of, or unauthorized access to or acquisition of, data or intellectual property of ourselves or our customers, loss of business, severe reputational or
brand  damage  adversely  affecting  customer  or  investor  confidence,  regulatory  investigations  and  orders,  litigation  or  other  demands,  indemnity  obligations,
damages  for  contract  breach,  penalties  for  violation  of  applicable  laws,  regulations,  or  contractual  obligations,  and  significant  costs  for  remediation  that  may
include liability for stolen assets or information and repair of system damage that may have been caused, incentives offered to customers or other business partners
in an effort to maintain business relationships after a breach or other incident, and other liabilities. Additionally, any such event or perceived event could impact
our  reputation,  harm  customer  confidence,  hurt  our  sales  and  expansion  into  existing  and  new  markets,  or  cause  us  to  lose  existing  customers.  We  could  be
required to expend significant capital and other resources to alleviate problems caused by such actual or perceived breaches or other incidents and to remediate our
systems,  we  could  be  exposed  to  a  risk  of  loss,  litigation  or  regulatory  action  and  possible  liability,  and  our  ability  to  operate  our  business  may  be  impaired.
Additionally,  actual,  potential  or  anticipated  attacks  may  cause  us  to  incur  increasing  costs,  including  costs  to  deploy  additional  personnel  and  protection
technologies, train employees and engage third-party experts and consultants.

In addition, if the security measures of our customers are compromised, even without any actual compromise of our platform or systems, or any networks or
systems of our service providers, we may face negative publicity or reputational harm if customers or anyone else incorrectly attributes the blame for such security
breaches or other incidents to us, our platform, our systems or networks, or those of our service providers. If customers believe that our platform does not provide
adequate security for the storage of personal or other sensitive information or its transmission over the internet, our business will be harmed. Customers’

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concerns about security or privacy may deter them from using our platform for activities that involve personal or other sensitive information.

Our errors and omissions insurance covering certain security and privacy damages and claim expenses may not be sufficient to compensate for all liability.
Although we maintain insurance for liabilities incurred as a result of some security and privacy damages, we cannot be certain that our coverage will be adequate
for  liabilities  actually  incurred,  that  insurance  will  continue  to  be  available  to  us  on  economically  reasonable  terms,  or  at  all,  or  that  any  insurer  will  not  deny
coverage as to any future claim. The successful assertion of one or more large claims against us that exceed available insurance coverage, or the occurrence of
changes in our insurance policies, including premium increases or the imposition of large deductible or co-insurance requirements, could have a material adverse
effect on our business, including our financial condition, operating results, and reputation.

Because  the  techniques  used  and  vulnerabilities  exploited  to  obtain  unauthorized  access  or  to  sabotage  systems  change  frequently  and  generally  are  not
identified until they are launched against a target, we may be unable to anticipate these techniques or vulnerabilities or implement adequate preventative measures.
We may also experience security breaches that may remain undetected for an extended period.

Additionally, with data security a critical competitive factor in our industry, we make public statements in our privacy policies, on our website, and elsewhere
describing  the  security  of  our  platform.  Should  any  of  these  statements  be  untrue,  become  untrue,  or  be  perceived  to  be  untrue,  even  if  through  circumstances
beyond our reasonable control, we may face claims, including claims of unfair or deceptive trade practices, brought by the FTC, state, local, or foreign regulators,
and private litigants.

If  we  fail  to  adapt  and  respond  effectively  to  rapidly  changing  technology,  evolving  industry  standards  and  changing  customer  needs  or  requirements,  our
solutions may become less competitive. 

Our success depends on our customers' willingness to adopt and use our platform, including on their smartphone or mobile device, as well as our ability to
adapt  and  enhance  our  platform.  To  attract  new  customers  and  increase  revenue  from  existing  customers,  we  need  to  continue  to  enhance  and  improve  our
platform,  to meet  customer  needs at prices that  customers  are willing  to pay. Such efforts  will require  adding new features,  expanding related  applications  and
responding to technological advancements, which will increase our research and development costs. If we are unable to develop solutions that address customers’
needs, or enhance and improve our platform in a timely manner, we may not be able to increase or maintain market acceptance of our platform.

Further, we may make changes to our platform that customers do not find useful. We may also discontinue certain features, begin to charge for certain features
that are currently free or increase fees for any features or usage of our platform. We may also face unexpected problems or challenges in connection with new
applications or feature introductions. Enhancements and changes to our platform could fail to attain sufficient market acceptance for many reasons, including:

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failure  to  predict  market  demand  accurately  in  terms  of  platform  functionality  and  capability  or  to  supply  features  that  meets  this  demand  in  a  timely
fashion;

inability to operate effectively with the technologies, systems or applications of existing or potential customers;

defects, errors or failures;

negative publicity about their performance or effectiveness;

delays in releasing new enhancements and additional features to our platform to the market;

the introduction or anticipated introduction of competing products;

an ineffective sales force;

poor business conditions for our end-customers, causing them to delay purchases;

challenges with customer adoption and use of our platform on mobile devices or problems encountered in developing or supporting enhancements to our
mobile applications; and

the reluctance of customers to purchase subscriptions to software incorporating open source software.

Because our platform is designed to operate on and with a variety of systems, we will need to continuously modify and enhance our platform to keep pace with

changes in technology, and we may fail to do so.

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In  addition,  issues  in  the  use  of  artificial  intelligence  in  our  platform  may  result  in  reputational  harm  or  liability.  Domo’s  Mr.  Roboto  leverages  machine
learning  algorithms,  predictive  analytics,  and  other  artificial  intelligence  technologies  to  identify  trends,  anomalies  and  correlations,  provide  alerts  and  initiate
business processes. Artificial intelligence presents risks and challenges that could affect its adoption, and therefore our business. Artificial intelligence algorithms
may  be  flawed.  Datasets  may  be  insufficient  or  contain  biased  information.  Inappropriate  or  controversial  data  practices  by  us  or  others  could  impair  the
acceptance of artificial intelligence solutions. These deficiencies could undermine the decisions, predictions, or analysis artificial intelligence applications produce,
subjecting us to competitive harm, legal liability, and brand or reputational harm.

Our  platform  also  provides  real-time  write-back  capabilities  to  customer  environments,  including  to  IoT  products  and  services.  The  development  of  the
internet  of  things,  or  IoT,  presents  security,  privacy  and  execution  risks.  Many  IoT  devices  have  limited  interfaces  and  ability  to  be  updated  or  patched.  IoT
solutions may collect large amounts of data, and our handling of IoT data may not satisfy customers or regulatory requirements. IoT scenarios may increasingly
affect personal health and safety. If IoT solutions that include our technologies do not work as intended, violate the law, or harm individuals or businesses, we may
be  subject  to  legal  claims  or  enforcement  actions.  These  risks,  if  realized,  may  increase  our  costs,  damage  our  reputation  or  brand,  or  negatively  impact  our
business and operating results.

Moreover,  many  competitors  expend  a  considerably  greater  amount  of  funds  on  their  research  and  development  programs,  and  those  that  do  not  may  be
acquired by larger companies that would allocate greater resources to competitors’ research and development programs. If we fail to maintain adequate research
and development resources or compete effectively with the research and development programs of competitors, our business could be harmed. Our ability to grow
is also subject to the risk of future disruptive technologies. If new technologies emerge that are able to deliver business intelligence solutions at lower prices, more
efficiently, more conveniently or more securely, such technologies could adversely affect our ability to compete.

We are dependent on the continued services and performance of our senior management and other key personnel, the loss of any of whom could adversely
affect our business.

Our future success depends in large part on the continued contributions of our founder and chief executive officer, other executive officers, members of senior
management and other key personnel. We do not maintain “key person” insurance for any employee. Our executive officers, senior management and key personnel
are all employed on an at-will basis, which means that they could terminate their employment with us at any time, for any reason and without notice. The loss of
any of our key management personnel could significantly delay or prevent the achievement of our development and strategic objectives and adversely affect our
business.

If we are unable to attract, integrate and retain additional qualified personnel, including top technical talent, our business could be adversely affected.

Future success depends in part on our ability to identify, attract, integrate and retain highly skilled technical, managerial, sales and other personnel. We face
intense competition for qualified individuals from numerous other companies, including other software and technology companies, many of whom have greater
financial and other resources than we do. These companies also may provide more diverse opportunities and better chances for career advancement. Some of these
characteristics may be more appealing to high-quality candidates than those we have to offer. In addition, new hires often require significant training and, in many
cases,  take  significant  time  before  they  achieve  full  productivity.  We  may  incur  significant  costs  to  attract  and  retain  qualified  personnel,  including  significant
expenditures  related  to  salaries  and  benefits  and  compensation  expenses  related  to  equity  awards,  and  we  may  lose  new  employees  to  competitors  or  other
companies before we realize the benefit of our investment in recruiting and training them. Moreover, new employees may not be or become as productive as we
expect, as we may face challenges in adequately or appropriately integrating them into our workforce and culture. In addition, as we move into new geographies,
we will need to attract and recruit skilled personnel in those areas. We have limited experience with recruiting in geographies outside of the United States, and may
face  additional  challenges  in  attracting,  integrating  and  retaining  international  employees.  If  we  are  unable  to  attract,  integrate  and  retain  suitably  qualified
individuals who are capable of meeting our growing technical, operational and managerial requirements, on a timely basis or at all, our business will be adversely
affected.

Volatility or lack of positive performance in our stock price may also affect our ability to attract and retain our key employees. Employees may be more likely
to leave us if the shares they own or the shares underlying their vested options have significantly appreciated in value relative to the original purchase prices of the
shares  or  the  exercise  prices  of  the  options,  or,  conversely,  if  the  exercise  prices  of  the  options  that  they  hold  are  significantly  above  the  market  price  of  our
common stock. If we are unable to appropriately incentivize and retain our employees through equity compensation, or if we need to increase our compensation
expenses  in order  to  appropriately  incentivize  and retain  our employees,  our  business, operating  results,  financial  condition  and cash  flows would be adversely
affected.

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If  we  are  unable  to  develop  and  maintain  successful  relationships  with  channel  partners,  our  business,  operating  results,  and  financial  condition  could  be
adversely affected.

To date, we have been primarily dependent on our direct sales force to sell subscriptions to our platform. Although we have developed relationships with some
channel  partners,  such  as  referral  partners,  resellers,  and  integration  partners,  these  channels  have  resulted  in  limited  revenue  historically.  We  believe  that
continued growth in our business is dependent upon identifying, developing, and maintaining strategic relationships with additional channel partners that can drive
substantial revenue. If we fail to identify additional channel partners in a timely and cost-effective manner, or at all, or are unable to assist our current and future
channel  partners  in  independently  selling  and  deploying  our  products,  our  business,  results  of  operations,  and  financial  condition  could  be  adversely  affected.
Typically, agreements with channel partners are non-exclusive, meaning our channel partners may offer customers the products of several different  companies,
including  products  that  compete  with  our  platform.  They  may  also  cease  marketing  our  platform  with  limited  or  no  notice  and  with  little  or  no  penalty.
Additionally, customer retention and expansion attributable to customers acquired through our channel partners may differ significantly from customers acquired
through our direct sales efforts. If our channel partners do not effectively market and sell our products, or fail to meet the needs of our customers, our reputation
and ability to grow our business may also be adversely affected.

Sales  by  channel  partners  are  more  likely  than  direct  sales  to  involve  collectability  concerns.  In  particular  sales  by  our  channel  partners  into  developing
markets, and accordingly, variations in the mix between revenue attributable  to sales by channel partners and revenue attributable  to direct sales, may result in
fluctuations in our operating results.

If we fail to offer high-quality professional services and support, our business and reputation may suffer. 

High-quality professional services and support, including training, implementation and consulting services, are important for the successful marketing, sale
and use of our platform and for the renewal of subscriptions by existing customers. Professional services may be provided by us or by a third-party partner. The
importance of high-quality professional services and support will increase as we expand our business and pursue new customers. If we or our third-party partners
do not provide effective ongoing support, our ability to retain and expand use of our platform and related applications to existing customers may suffer, and our
reputation with existing or potential customers may be harmed.

We continue to pursue strategies to reduce the amount of professional services required for a customer to begin to use and gain value from our platform, lower
the overall costs of professional service fees to our customers, and improve the gross margin of our professional services business. If we are unable to successfully
accomplish these objectives, our operating results, including our profit margins, may be harmed.

Historically, a significant portion of field sales and professional services were conducted in person. Currently, as a result of the work and travel restrictions
related to the ongoing coronavirus outbreak, substantially all of our sales and professional services activities are being conducted remotely. As of the date of this
report,  we  do  not  yet  know  the  extent  of  the  negative  impact  on  our  ability  to  attract,  serve,  retain  or  upsell  customers.  Furthermore,  existing  and  potential
customers may choose to reduce or delay technology spending in response to the coronavirus outbreak, or attempt to renegotiate contracts and obtain concessions,
which may materially and negatively impact our operating results, financial condition and prospects.

We may not timely and effectively scale our existing technology, including our computing architecture, to meet the performance and other requirements placed
on  our  systems,  which  could  increase  expenditures  unexpectedly  and  create  risk  of  outages  and  other  performance  and  quality  of  service  issues  for  our
customers.

Our  future  growth  and  renewal  rates  depend  on  our  ability  to  meet  customers’  expectations  with  respect  to  the  speed,  reliability  and  other  performance
attributes of our platform, and to meet the expanding needs of customers as their use of our platform grows. The number of users, the amount and complexity of
data ingested, created, transferred, processed and stored by us, the number of locations where our platform is being accessed, and the number of processes and
systems managed by us on behalf of these customers, among other factors, separately and combined, can have an effect on the performance of our platform. In
order to ensure that we meet the performance and other requirements of customers, we continue to make significant investments to develop and implement new
technologies in our platform and infrastructure operations. These technologies, which include database, application and server advancements, revised network and
hosting  strategies,  and  automation,  are  often  advanced,  complex,  and  sometimes  broad  in  scope  and  untested  through  industry-wide  usage.  We  may  not  be
successful in developing or implementing these technologies. To the extent that we do not develop offerings and scale our operations in a manner that maintains
performance as our customers expand their use, our business and operating results may be harmed.

We may not accurately assess the capital and operational expenditures required to successfully fulfill our objectives and our financial performance may be

harmed as a result. Further, we may make mistakes in the technical execution of these efforts

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to improve our platform, which may affect our customers. Issues that may arise include performance, data loss or corruption, outages, and other issues that could
give  rise  to  customer  satisfaction  issues,  loss  of  business,  and  harm  to  our  reputation.  If  any  of  these  were  to  occur  there  would  be  a  negative  and  potentially
significant impact to our financial performance. Lastly, our ability to generate new applications, and improve our current solutions may be limited if and to the
extent resources are necessarily allocated to address issues related to the performance of existing solutions.

Real or perceived errors, failures, or bugs in our platform could adversely affect our operating results and growth prospects.

We  update  our  platform  on  a  frequent  basis.  Despite  efforts  to  test  our  updates,  errors,  failures  or  bugs  may  not  be  found  in  our  platform  until  after  it  is
deployed to our customers. We have discovered and expect we will continue to discover errors, failures and bugs in our platform and anticipate that certain of these
errors, failures and bugs will only be discovered and remediated after deployment to customers. Real or perceived errors, failures or bugs in our platform could
result in negative publicity, government inquiries, loss of or delay in market acceptance of our platform, loss of competitive position, or claims by customers for
losses sustained by them. In such an event, we may be required, or may choose, for customer relations or other reasons, to expend additional resources in order to
help correct the problem.

We implement bug fixes and upgrades as part of our regular system maintenance, which may lead to system downtime. Even if we are able to implement the
bug fixes and upgrades in a timely manner, any history of inaccuracies in the data we collect for our customers, or the loss, damage, unauthorized access to or
acquisition of, or inadvertent release or exposure of confidential or other sensitive data could cause our reputation to be harmed and result in claims against us, and
customers may elect not to purchase or renew their agreements with us or we may incur increased insurance costs. The costs associated with any material defects
or errors in our software or other performance problems may be substantial and could harm our operating results.

If we fail to meet our service level commitments, our business, results of operations and financial condition could be adversely affected.

Our subscription agreements with many of our customers, including most of our top customers, provide certain service level commitments. If we are unable to
meet the stated service level commitments or suffer extended periods of downtime that exceed the periods allowed under our subscription agreements, we may be
obligated to provide these customers with service credits, or we could face subscription terminations, which could significantly impact our revenue. Any extended
service outages could also adversely affect our reputation, which would also impact our future revenue and operating results.

Our customers depend on our customer support organization to resolve technical issues relating to our platform. We may be unable to respond quickly enough
to  accommodate  short-term  increases  in  customer  demand  for  support  services.  Increased  customer  demand  for  these  services,  without  corresponding  revenue,
could  increase  costs  and  adversely  affect  our  operating  results.  In  addition,  our  sales  process  is  highly  dependent  on  the  ease  of  use  of  our  services,  on  our
reputation and on positive recommendations from our existing customers. Any failure to maintain high-quality customer support, or a market perception that we do
not maintain high-quality support, could adversely affect our reputation and our ability to sell our services to existing and prospective customers.

Interruptions or performance problems associated with our technology and infrastructure may adversely affect our business and operating results.

Our continued growth depends in part on the ability of existing and potential customers to access our platform at any time. We have experienced, and may in
the  future  experience,  disruptions,  outages,  and  other  performance  problems  due  to  a  variety  of  factors,  including  infrastructure  changes,  introductions  of  new
capabilities, human or technology errors, distributed denial of service attacks, or other security related incidents. In some instances, we may not be able to identify
the  cause  or  causes  of  these  performance  problems  within  an  acceptable  period  of  time.  It  may  become  increasingly  difficult  to  maintain  and  improve  our
performance, especially during peak usage times and as our platform becomes more complex and user traffic increases. If our platform is unavailable or if users are
unable to access our platform within a reasonable amount of time, or at all, our business will be harmed.

We also rely on SaaS and other technologies from third parties in order to operate critical functions of our business. To the extent that our third-party service
providers experience outages, disruptions, or other performance problems, or to the extent we do not effectively address capacity constraints, upgrade our systems
as  needed,  and  continually  develop  our  technology  and  network  architecture  to  accommodate  actual  and  anticipated  changes  in  technology,  our  business  and
operating results may be adversely affected. In addition, if our agreements with third-party software or services vendors are not renewed or the third-party software
or services become obsolete, fail to function properly, are incompatible with future versions of our products or

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services, are defective or otherwise fail to address our needs, there is no assurance that we would be able to replace the functionality provided by the third-party
software or services with software or services from alternative providers. 

We have taken steps to increase  redundancy  in our platform  and infrastructure  and have plans in place to mitigate  events that could disrupt our platform's

service. However, there can be no assurance that these efforts would protect against interruptions or performance problems.

We  rely  upon  data  centers  and  other  systems  and  technologies  provided  by  third  parties,  and  technology  systems  and  electronic  networks  supplied  and
managed by third parties, to operate our business and interruptions or performance problems with these systems, technologies and networks may adversely
affect our business and operating results. 

We  rely  on  data  centers  and  other  technologies  and  services  provided  by  third  parties  in  order  to  manage  our  cloud-based  infrastructure  and  operate  our
business. If any of these services becomes unavailable or otherwise is unable to serve our requirements due to extended outages, interruptions, facility closure, or
because it is no longer available on commercially reasonable terms, expenses could increase, our ability to manage finances could be interrupted and our operations
otherwise could be disrupted or otherwise impacted until appropriate substitute services, if available, are identified, obtained, and implemented.

We  do  not  control,  or  in  some  cases  have  limited  control  over,  the  operation  of  the  data  center  facilities  we  use,  and  they  are  vulnerable  to  damage  or
interruption  from  earthquakes,  floods,  fires,  power  loss,  telecommunications  failures  and  similar  events.  They  may  also  be  subject  to  break-ins,  sabotage,
intentional  acts  of  vandalism  and  similar  misconduct,  to  adverse  events  caused  by  operator  error,  and  to  interruptions,  data  loss  or  corruption,  and  other
performance problems due to various factors, including introductions of new capabilities, technology errors, infrastructure changes, distributed denial of service
attacks, or other security related incidents. For instance, in December 2017, researchers identified significant CPU architecture vulnerabilities commonly known as
“Spectre” and “Meltdown” that have required software updates and patches, including for providers of public cloud services, to mitigate such vulnerabilities and
such updates and patches have required servers to be offline and potentially slow their performance. We may not be able to rapidly switch to new data centers or
move customers from one data center to another in the event of any adverse event. Despite precautions taken at these facilities, the occurrence of a natural disaster,
an act of terrorism or other act of malfeasance, a decision to close the facilities without adequate notice or other unanticipated problems at these facilities could
result in lengthy interruptions in our service and the loss or corruption of, or unauthorized access to or acquisition of, customer data.

In  addition,  if  we  do  not  accurately  predict  our  infrastructure  capacity  requirements,  customers  could  experience  service  shortfalls.  The  provisioning  of
additional cloud hosting capacity and data center infrastructure requires lead time. As we continue to add data centers, restructure our data management plans, and
increase capacity in existing and future data centers, we may be required to move or transfer our data and customers’ data. Despite precautions taken during such
processes and procedures, any unsuccessful data transfers may impair customers’ use of our platform, and we may experience costs or downtime in connection
with  the  transfer  of  data  to  other  facilities,  which  may  lead  to,  among  other  things,  customer  dissatisfaction  and  non-renewals.  The  owners  of  our  data  center
facilities  have  no  obligation  to  renew  their  agreements  with  us  on  commercially  reasonable  terms,  or  at  all.  If  we  are  unable  to  renew  these  agreements  on
commercially reasonable terms, we may be required to transfer to new data center facilities, and we may incur significant costs and possible service interruption in
connection with doing so.

Our  ability  to  provide  services  and  solutions  to  customers  also  depends  on  our  ability  to  communicate  with  customers  through  the  public  internet  and
electronic networks that are owned and operated by third parties. In addition, in order to provide services on-demand and promptly, our computer equipment and
network  servers  must  be  functional  24  hours  per  day,  which  requires  access  to  telecommunications  facilities  managed  by  third  parties  and  the  availability  of
electricity,  which  we  do  not  control.  A  severe  disruption  of  one  or  more  of  these  networks  or  facilities,  including  as  a  result  of  utility  or  third-party  system
interruptions, could impair our ability to process information and provide services to our customers.

Any unavailability of, or failure to meet our requirements by, third-party data centers or other third-party technologies or services, or any disruption of the
internet or the third-party networks or facilities that we rely upon, could impede our ability to provide services to customers, harm our reputation, result in a loss of
customers,  cause  us  to  issue  refunds  or  service  credits  to  customers,  subject  us  to  potential  liabilities,  result  in  contract  terminations,  and  adversely  affect  our
renewal rates. Any of these circumstances could adversely affect our business and operating results.

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If our or our customers' access to data becomes limited, our business, results of operations and financial condition may be adversely affected.

The  success  of  our  platform  is  dependent  in  large  part  on  our  customers’  ability  to  access  data  maintained  on  third  party  software  and  service  platforms.
Generally, we do not have agreements in place with these third parties that guarantee access to their platforms, and any agreements that we do have in place with
these third parties are typically terminable for convenience by the third party. If these third parties restrict or prevent our ability to integrate our platform with their
software or platform, including but not limited to, by limiting the functionality of our data connectors, our ability to access the data maintained on their systems or
the speed at which such data is delivered, customers’ ability to access their relevant data in a timely manner may be limited, and our business and operating results
may be adversely affected.

Our business depends on continued and unimpeded access to the internet and mobile networks.

Our  customers  who  access  our  platform  and  services  through  mobile  devices,  such  as  smartphones,  laptops  and  tablet  computers,  must  have  a  high-speed
internet  connection  to  use  our  services.  Currently,  this  access  is  provided  by  telecommunications  companies  and  internet  access  service  providers  that  have
significant and increasing market power in the broadband and internet access marketplace. In the absence of government regulation, these providers could take
measures that affect their customers’ ability to use our products and services, such as degrading the quality of the data packets we transmit over their lines, giving
our packets low priority, giving other packets higher priority than ours, blocking our packets entirely, or attempting to charge their customers more for using our
platform  and  services.  To  the  extent  that  internet  service  providers  implement  usage-based  pricing,  including  meaningful  bandwidth  caps,  or  otherwise  try  to
monetize access to their networks, we could incur greater operating expenses and customer acquisition and retention could be negatively impacted. Furthermore, to
the extent network operators were to create tiers of internet access service and either charge us for or prohibit our services from being available to our customers
through these tiers, our business could be negatively impacted.

On  February  26,  2015,  the  Federal  Communications  Commission,  or  the  FCC,  reclassified  broadband  internet  access  services  in  the  United  States  as  a
telecommunications service subject to some elements of common carrier regulation, including the obligation to provide service on just and reasonable terms, and
adopted specific net neutrality rules prohibiting the blocking, throttling or “paid prioritization” of content or services. However, in December 2017, the FCC once
again  classified  broadband  internet  access  service  as  an  unregulated  information  service  and  repealed  the  specific  rules  against  blocking,  throttling  or  “paid
prioritization” of content or services. It retained a rule requiring internet service providers to disclose their practices to consumers, entrepreneurs and the FCC. A
number of parties have already stated they would appeal this order and it is possible Congress may adopt legislation restoring some net neutrality requirements.
The elimination of net neutrality rules and any changes to the rules could affect the market for broadband internet access service in a way that impacts our business,
for example, if internet access providers begin to limit the bandwidth and speed for the transmission of data from independent software vendors.

Catastrophic  events  may  disrupt  our  business  and  impair  our  ability  to  provide  our  platform  to  customers,  resulting  in  costs  for  remediation,  customer
dissatisfaction, and other business or financial losses.

Our  operations  depend,  in  part,  on  our  ability  to  protect  our  facilities  against  damage  or  interruption  from  natural  disasters,  power  or  telecommunications
failures,  criminal  acts  and  similar  events.  Despite  precautions  taken  at  our  facilities,  the  occurrence  of  a  natural  disaster,  epidemic  or  pandemic  (such  as  the
COVID-19  outbreak),  an  act  of  terrorism,  vandalism  or  sabotage,  spikes  in  usage  volume  or  other  unanticipated  problems  at  a  facility  could  result  in  lengthy
interruptions in the availability of our platform. Even with current and planned disaster recovery arrangements, our business could be harmed. Also, in the event of
damage  or  interruption,  our  insurance  policies  may  not  adequately  compensate  us  for  any  losses  that  we  may  incur.  These  factors  in  turn  could  further  reduce
revenue, subject us to liability and cause us to issue credits or cause customers to fail to renew their subscriptions, any of which could harm our business.

Our long-term growth depends in part on being able to expand internationally on a profitable basis.

Historically,  we have generated a substantial majority of our revenue from customers inside the United States. For example, approximately  82%, 77% and
75% of our total revenue for the  years ended January 31, 2018, 2019 and 2020, respectively, was derived from sales within the United States. We have begun to
expand  internationally  and  plan  to  continue  to  expand  our  international  operations  as  part  of  our  growth  strategy.  Expanding  our  international  operations  will
subject us to a variety of risks and challenges, including:

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the need to make significant investments in people, solutions and infrastructure, typically well in advance of revenue generation;

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the need to localize and adapt our application for specific countries, including translation into foreign languages and associated expenses;

potential  changes  in  public  or  customer  sentiment  regarding  cloud-based  services  or  the  ability  of  non-local  enterprises  to  provide  adequate  data
protection, particularly in the European Union;

technical or latency issues in delivering our platform;

dependence on certain third parties, including resellers with whom we do not have extensive experience;

the  lack  of  reference  customers  and  other  marketing  assets  in  regional  markets  that  are  new  or  developing  for  us,  as  well  as  other  adaptations  in  our
market generation efforts that we may be slow to identify and implement;

unexpected changes in regulatory requirements, taxes or trade laws;

differing labor regulations, especially in the European Union, where labor laws are generally more advantageous to employees as compared to the United
States, including deemed hourly wage and overtime regulations in these locations;

challenges  inherent  in  efficiently  managing  an  increased  number  of  employees  over  large  geographic  distances,  including  the  need  to  implement
appropriate systems, policies, benefits and compliance programs;

difficulties in maintaining our company culture with a dispersed and distant workforce;

difficulties in managing a business in new markets with diverse cultures, languages, customs, legal systems, alternative dispute systems and regulatory
systems;

currency exchange rate fluctuations and the resulting effect on our revenue and expenses, and the cost and risk of entering into hedging transactions if we
choose to do so in the future;

limitations on our ability to reinvest earnings from operations in one country to fund the capital needs of our operations in other countries;

limited or insufficient intellectual  property protection, or the risk that our products may conflict with, infringe or otherwise violate foreign intellectual
property;

political instability or terrorist activities;

requirements to comply with foreign privacy, information security, and data protection laws and regulations and the risks and costs of non-compliance;

likelihood of potential or actual violations of domestic and international anticorruption laws, such as the U.S. Foreign Corrupt Practices Act and the U.K.
Bribery Act, or of U.S. and international export control and sanctions regulations, which likelihood may increase with an increase of sales or operations in
foreign jurisdictions and operations in certain industries;

requirements to comply with U.S. export control and economic sanctions laws and regulations and other restrictions on international trade;

likelihood that the United States and other governments and their agencies impose sanctions and embargoes on certain countries, their governments and
designated parties, which may prohibit the export of certain technology, products, and services to such persons;

adverse tax burdens and foreign exchange controls that could make it difficult to repatriate earnings and cash should we desire to do so; and

our ability to recruit and engage local channel and implementation partners.

Any of these risks could adversely affect our international operations, reduce our international revenue or increase our operating costs, adversely affecting our

business, operating results and financial condition and growth prospects.

For example, compliance with laws and regulations applicable to our international operations increases the cost of doing business in foreign jurisdictions. We

may be unable to keep current with changes in government requirements as they change

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from time to time. Failure to comply with these regulations could have adverse effects on our business. In addition, in many foreign countries it is common for
others  to  engage  in  business  practices  that  are  prohibited  by  our  internal  policies  and  procedures  or  U.S.  laws  and  regulations  applicable  to  us.  We  have  not
historically had formal policies with respect to these laws and regulations, and have only recently begun to implement compliance procedures designed to prevent
violations of these laws and regulations. There can be no assurance that all of our employees, contractors, and agents will comply with the formal policies we will
implement, or applicable laws and regulations. Violations of laws or key control policies by our employees, contractors, channel partners or agents could result in
delays in revenue recognition, financial reporting misstatements, fines, penalties, or the prohibition of the importation or exportation of our software and services
and could have a material adverse effect on our business and operating results.

Some of our business partners also have international operations and are subject to the risks described above. Even if we are able to successfully manage the

risks of international operations, our business may be adversely affected if our business partners are not able to successfully manage these risks.

Increased sales to customers outside the United States or paid for in currency other than the U.S. dollar exposes us to potential currency exchange losses. 

As our international sales and operations increase, so too will the number and significance of transactions, including intercompany transactions, occurring in
currencies other than the U.S. dollar. In addition, our international subsidiaries may accumulate assets and liabilities that are denominated in currencies other than
the U.S. dollar, which is the functional reporting currency of these entities. Accordingly, changes in the value of foreign currencies relative to the U.S. dollar can
affect our revenue and operating results due to foreign currency  gains and losses that are reflected  in our earnings. We do not currently  maintain a program to
hedge  transactional  exposures  in  foreign  currencies.  However,  in  the  future,  we  may  use  derivative  instruments,  such  as  foreign  currency  forward  and  option
contracts,  to  hedge  certain  exposures  to  fluctuations  in  foreign  currency  exchange  rates.  The  use  of  such  hedging  activities  may  not  offset  any  or  more  than  a
portion of the adverse financial effects of unfavorable movements in foreign exchange rates over the limited time the hedges are in place. Moreover, the use of
hedging instruments may introduce additional risks if we are unable to structure effective hedges with such instruments.

Future changes in the regulations and laws of the United States, or those of the international markets in which we do business, could harm our business. 

We are subject to general business regulations and laws, as well as regulations and laws specifically governing the internet and software, in the United States
as well as the international markets in which we do business. These regulations and laws may cover employment, taxation, privacy, data security, data protection,
pricing,  content,  copyrights  and  other  intellectual  property,  mobile  communications,  electronic  contracts  and  other  communications,  consumer  protection,
unencumbered  internet  access  to  our  services,  the  design  and  operation  of  websites,  and  the  characteristics  and  quality  of  software  and  services.  It  is  possible
changes  to  these  regulations  and  laws,  as  well  as  compliance  challenges  related  to  the  complexity  of  multiple,  conflicting  and  changing  sets  of  applicable
regulations and laws, may impact our sales, operations, and future growth.

Our  business  is  highly  dependent  upon  our  brand  recognition  and  reputation,  and  the  failure  to  maintain  or  enhance  our  brand  recognition  or  reputation
would likely adversely affect our business and operating results.

We believe that maintaining and enhancing the Domo brand identity and our reputation are critical to our relationships with customers and channel partners
and  to  our  ability  to  attract  new  customers  and  channel  partners.  We  also  believe  that  the  importance  of  our  brand  recognition  and  reputation  will  continue  to
increase as competition in our market continues to develop. Our success in this area will depend on a wide range of factors, some of which are beyond our control,
including the following:

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the efficacy of our marketing efforts;

our ability to maintain a high-quality, innovative and error- and bug-free platform;

our ability to obtain new customers and retain and increase usage by existing customers;

our ability to maintain high customer satisfaction;

the quality and perceived value of our platform;

our ability to obtain, maintain and enforce trademarks and other indicia of origin that are valuable to our brand;

our ability to successfully differentiate our platform from competitors’ products;

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actions of competitors and other third parties;

our ability to provide customer support and professional services;

any actual or perceived data breach or data loss, or misuse or perceived misuse of our platform;

positive or negative publicity;

interruptions, delays or attacks on our platform;

challenges with customer adoption and use of our platform on mobile devices or problems encountered in developing or supporting enhancements to our
mobile applications; and

litigation or regulatory related developments.

If our brand promotion activities are not successful, our operating results and growth may be harmed.

Independent industry analysts often provide reviews of our platform, as well as competitors’ products, and perception of our platform in the marketplace may
be significantly influenced by these reviews. If these reviews are negative, or less positive as compared to those of competitors’ products and services, our brand
may be adversely affected.

Furthermore, negative publicity, whether or not justified, relating to events or activities attributed to us, our employees, partners or others associated with any
of  these  parties,  may  tarnish  our  reputation  and  reduce  the  value  of  our  brand.  Damage  to  our  reputation  and  loss  of  brand  equity  may  reduce  demand  for  our
platform and have an adverse effect on our business, operating results and financial condition. Moreover, any attempts to rebuild our reputation and restore the
value of our brand may be costly and time consuming, and such efforts may not ultimately be successful.

Contractual disputes with our customers could be costly, time-consuming and harm our reputation.

Our business is contract intensive and we are party to contracts with our customers all over the world. Our contracts can contain a variety of terms, including
service levels, security obligations, indemnification and regulatory requirements. Contract terms may not always be standardized across our customers and can be
subject to differing interpretations, which could result in disputes with our customers from time to time. If our customers notify us of an alleged contract breach or
otherwise dispute any provision under our contracts, the resolution of such disputes in a manner adverse to our interests could negatively affect our operating
results.

Additionally, if customers fail to pay us under the terms of our agreements, we may be adversely affected both from the inability to collect amounts due and

the cost of enforcing the terms of our contracts, including litigation. The risk of such negative effects increases with the term length of our customer arrangements.
Furthermore, some of our customers may seek bankruptcy protection or other similar relief and fail to pay amounts due to us, or pay those amounts more slowly,
either of which could adversely affect our operating results, financial position and cash flow.

Third-party claims that we are infringing or otherwise violating the intellectual property rights of others, whether successful or not, could subject us to costly
and time-consuming litigation or require us to obtain expensive licenses, and our business could be harmed. 

The technology industry is characterized by the existence of a large number of patents, copyrights, trademarks, trade secrets and other intellectual property
rights. Companies in the technology  industry must often defend against litigation  claims based on allegations of infringement  or other violations of intellectual
property  rights. Third parties,  including  our competitors,  may  own patents  or other  intellectual  property  rights  that  cover aspects  of our technology or business
methods and may assert patent or other intellectual property rights against us and others in the industry. Moreover, in recent years, individuals and groups that are
non-practicing entities, commonly referred to as “patent trolls,” have purchased patents and other intellectual property assets for the purpose of making claims of
infringement or other violation of intellectual property rights in order to extract settlements. From time to time, we have received and may receive in the future
threatening letters, notices or “invitations to license,” or may be the subject of claims that our technology and business operations infringe or otherwise violate the
intellectual  property  rights  of  others.  Responding  to  such  claims,  regardless  of  their  merit,  can  be  time  consuming,  costly  to  defend  in  litigation,  divert
management’s attention and resources, damage our reputation and brand and cause us to incur significant expenses. Claims of intellectual property infringement or
other violations of intellectual property rights might require us to stop using technology found to infringe or violate a third party’s rights, redesign our platform,
which could require significant effort and expense and cause delays of releases, enter into costly settlement or license agreements or pay costly damage awards, or
face a temporary

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or permanent injunction prohibiting us from marketing or selling our platform. If we cannot or do not license the infringed or otherwise violated technology on
commercially reasonable terms or at all, or substitute similar technology from another source, we could be forced to limit or stop selling our platform, we may not
be able to meet our obligations to customers under our customer contracts, revenue and operating results could be adversely impacted, and we may be unable to
compete effectively. Even if we are successful in defending against allegations of intellectual property infringement, litigation may be costly and may divert the
time and other resources of our management. Additionally, customers may not purchase our platform if they are concerned that they may infringe or otherwise
violate third-party intellectual property rights. The occurrence of any of these events may harm our business.

Indemnity provisions in various agreements potentially expose us to substantial liability for intellectual property infringement and other losses.

Our agreements with customers and other third parties may include indemnification provisions under which we agree to indemnify them for losses suffered or
incurred as a result of claims of intellectual property infringement or other violations of intellectual property rights, damages caused by us to property or persons,
or other liabilities relating to or arising from our software, services or other contractual obligations. Large indemnity payments could harm our business, results of
operations and financial condition. Any dispute with a customer with respect to such obligations could have adverse effects on our relationship with that customer
and other existing customers and new customers and harm our business and results of operations.

The success of our business depends in part on our ability to protect and enforce our intellectual property rights. 

Our  success  is  dependent,  in  part,  upon  protecting  our  proprietary  technology.  As  of  January  31,  2020,  we  had  111 issued  U.S.  patents  covering  our
technology and 11 patent applications pending for examination in the United States. Our issued patents, and any patents issued in the future, may not provide us
with any competitive advantages or may be challenged by third parties, and our patent applications may never be granted. Additionally, the process of obtaining
patent protection is expensive and time-consuming, and we may not be able to prosecute all necessary or desirable patent applications at a reasonable cost or in a
timely manner. Even if issued, there can be no assurance that these patents will adequately protect our intellectual property, as the legal standards relating to the
validity, enforceability and scope of protection of patent and other intellectual property rights are uncertain.

Any  patents  that  are  issued  may  subsequently  be  invalidated  or  otherwise  limited,  allowing  other  companies  to  develop  offerings  that  compete  with  ours,
which could adversely affect our competitive business position, business prospects and financial condition. In addition, issuance of a patent does not guarantee that
we have a right to practice the patented invention. Patent applications in the United States are typically not published until 18 months after filing or, in some cases,
not  at  all,  and  publications  of  discoveries  in  industry-related  literature  lag  behind  actual  discoveries.  We  cannot  be  certain  that  we  were  the  first  to  use  the
inventions claimed in our issued patents or pending patent applications or otherwise used in our platform, that we were the first to file for protection in our patent
applications, or that third parties do not have blocking patents that could be used to prevent us from marketing or practicing our patented technology. Effective
patent, trademark, copyright and trade secret protection may not be available to us in every country in which our platform is available. The laws of some foreign
countries  may  not  be  as  protective  of  intellectual  property  rights  as  those  in  the  United  States  (in  particular,  some  foreign  jurisdictions  do  not  permit  patent
protection for software), and mechanisms for enforcement  of intellectual  property rights may be inadequate. Additional uncertainty may result from changes to
intellectual property legislation enacted in the United States, including the America Invents Act, and other national governments and from interpretations of the
intellectual property laws of the United States and other countries by applicable courts and agencies. Accordingly, despite our efforts, we may be unable to prevent
third parties from infringing upon or misappropriating our intellectual property.

Although  we  generally  enter  into  confidentiality  and  invention  assignment  agreements  with  our  employees  and  consultants  that  have  access  to  material
confidential  information  and  enter  into  confidentiality  agreements  with  our  customers  and  the  parties  with  whom  we  have  strategic  relationships  and  business
alliances, no assurance can be given that these agreements will be effective in controlling access to and distribution of our platform and propriety information or
prevent reverse engineering. Further, these agreements may not prevent competitors from independently developing technologies that are substantially equivalent
or superior to our platform, and we may be unable to prevent this competition.

Unauthorized use of our intellectual  property may have already occurred or may occur in the future. We may be required to spend significant resources to
monitor and protect our intellectual property rights. Litigation may be necessary in the future to enforce our intellectual property rights. Such litigation could be
costly, time consuming and distracting to management and could result in the impairment or loss of portions of our intellectual property. Furthermore, efforts to
enforce  our  intellectual  property  rights  may  be  met  with  defenses,  counterclaims  and  countersuits  attacking  the  validity  and  enforceability  of  our  intellectual
property rights. We may not prevail in any lawsuits that we initiate. Any litigation, whether or not resolved in our

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favor, could subject us to substantial costs, divert resources and the attention of management and technical personnel from our business and adversely affect our
business. Our inability to protect our proprietary technology against unauthorized copying or use, as well as any costly litigation, could delay further sales or the
implementation of our platform, impair the functionality of our platform, delay introductions of new features or enhancements, result in our substituting inferior or
more costly technologies into our platform, or injure our reputation.

We  may  initiate  claims  or  litigation  against  third  parties  for  infringement  or  other  violation  of  our  proprietary  rights  or  to  establish  the  validity  of  our
proprietary  rights.  Litigation  also  puts  our  patents  at  risk  of  being  invalidated  or  interpreted  narrowly  and  our  patent  applications  at  risk  of  not  issuing.
Additionally,  we  may  provoke  third  parties  to  assert  counterclaims  against  us.  We  may  not  prevail  in  any  lawsuits  that  we  initiate,  and  the  damages  or  other
remedies awarded, if any, may not be commercially viable. Any litigation, whether or not it is resolved in our favor, could result in significant expense to us and
divert the efforts of our technical and management personnel, which may adversely affect our business, operating results, financial condition and cash flows.

Incorrect or improper implementation or use of our platform could result in customer dissatisfaction and negatively affect our business, results of operations,
financial condition, and growth prospects. 

Our  platform  is  deployed  in  a  wide  variety  of  technology  environments.  Increasingly,  our  platform  has  been  deployed  in  large  scale,  complex  technology
environments, and we believe our future success will depend on our ability to increase sales of our platform for use in such deployments. We must often assist our
customers in achieving successful implementations of our platform, which we do through our professional services organization. The time required to implement
our platform can vary. For complex deployments, implementation can take multiple months. If our customers are unable to implement our platform successfully, or
unable to do so in a timely manner, customer perceptions of our platform may be harmed, our reputation and brand may suffer, and customers may choose to cease
usage of our platform or not expand their use of our platform. Our customers and third-party partners may need training in the proper use of and the variety of
benefits that can be derived from our platform to maximize its benefits. If our platform is not effectively implemented or used correctly or as intended, or if we fail
to adequately train customers on how to efficiently and effectively use our platform, our customers may not be able to achieve satisfactory outcomes. This could
result in negative publicity and legal claims against us, which may cause us to generate fewer sales to new customers and reductions in renewals or expansions of
the use of our platform with existing customers, any of which would harm our business and results of operations.

Our use of “open source” software could negatively affect our ability to offer our platform and subject us to possible litigation. 

Our platform uses “open source” software that we, in some cases, have obtained from third parties. Open source software is generally freely accessible, usable
and modifiable, and is made available to the general public on an “as-is” basis under the terms of a non-negotiable license. Use and distribution of open source
software  may  entail  greater  risks  than  use  of  third-party  commercial  software.  Open  source  licensors  generally  do  not  provide  warranties  or  other  contractual
protections regarding infringement claims or other claims relating to violation of intellectual property rights or the quality of the software. In addition, certain open
source licenses, like the GNU Affero General Public License, or AGPL, may require us to offer for no cost the components of our platform that incorporate the
open source software, to make available source code for modifications  or derivative  works we create by incorporating or using the open source software, or to
license our modifications or derivative works under the terms of the particular open source license. If we are required, under the terms of an open source license, to
release our proprietary source code to the public, competitors could create similar products with lower development effort and time, which ultimately could result
in a loss of sales for us.

We  may  also  face  claims  alleging  noncompliance  with  open  source  license  terms  or  infringement,  misappropriation  or  other  violation  of  open  source
technology. These claims could result in litigation or require us to purchase a costly license, devote additional research and development resources to re-engineer
our platform, discontinue the sale of our products if re-engineering could not be accomplished on a timely or cost-effective basis, or make generally available our
proprietary code in source code form, any of which would have a negative effect on our business and operating results, including being enjoined from the offering
of the components of our platform that contained the open source software. We could also be subject to lawsuits by parties claiming ownership of what we believe
to be open source software. Litigation could be costly for us to defend, have a negative effect on our operating results and financial condition and require us to
devote additional research and development resources to re-engineer our platform.

Although we monitor our use of open source software and try to ensure that none is used in a manner that would subject our platform to unintended conditions,
few courts have interpreted open source licenses, and there is a risk that these licenses could be construed in a way that could impose unanticipated conditions or
restrictions on our ability to commercialize our

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platform. We cannot guarantee that we have incorporated open source software in our platform in a manner that will not subject us to liability, or in a manner that
is consistent with our current policies and procedures.

Future acquisitions could disrupt our business and adversely affect our operating results, financial condition and cash flows.

We  may  make  acquisitions  that  could  be  material  to  our  business,  operating  results,  financial  condition  and  cash  flows.  Our  ability  as  an  organization  to

successfully acquire and integrate technologies or businesses is unproven. Acquisitions involve many risks, including the following:

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an  acquisition  may  negatively  affect  our  operating  results,  financial  condition  or  cash  flows  because  it  may  require  us  to  incur  charges  or  assume
substantial debt or other liabilities, may cause adverse tax consequences or unfavorable accounting treatment, may expose us to claims and disputes by
third parties, including intellectual  property claims and disputes, or may not generate sufficient financial return to offset additional costs and expenses
related to the acquisition;

we may encounter difficulties or unforeseen expenditures in integrating the business, technologies, products, personnel or operations of any company that
we acquire, particularly if key personnel of the acquired company decide not to work for us;

an acquisition may disrupt our ongoing business, divert resources, increase our expenses and distract our management;

an  acquisition  may  result  in  a  delay  or  reduction  of  customer  purchases  for  both  us  and  the  company  we  acquired  due  to  customer  uncertainty  about
continuity and effectiveness of service from either company;

we may encounter difficulties in, or may be unable to, successfully sell any acquired products;

an  acquisition  may  involve  the  entry  into  geographic  or  business  markets  in  which  we  have  little  or  no  prior  experience  or  where  competitors  have
stronger market positions;

the potential strain on our financial and managerial controls and reporting systems and procedures;

potential known and unknown liabilities associated with an acquired company;

if we incur debt to fund such acquisitions, such debt may subject us to material restrictions on our ability to conduct our business as well as financial
maintenance covenants;

the risk of impairment charges related to potential write-downs of acquired assets or goodwill in future acquisitions;

to the extent that we issue a significant amount of equity or convertible debt securities in connection with future acquisitions, existing stockholders may
be diluted and earnings per share may decrease; and

• managing the varying intellectual property protection strategies and other activities of an acquired company.

We may not succeed in addressing these or other risks or any other problems encountered in connection with the integration of any acquired business. The
inability  to  integrate  successfully  the  business,  technologies,  products,  personnel  or  operations  of  any  acquired  business,  or  any  significant  delay  in  achieving
integration, could have a material adverse effect on our business, operating results, financial condition and cash flows.

Our credit facility contains restrictive covenants that may limit our operating flexibility.

Our  credit  facility  contains  restrictive  covenants  that  limit  our  ability  to  transfer  or  dispose  of  assets,  merge  with  other  companies  or  consummate  certain
changes of control, acquire other companies, open new offices that contain a material amount of assets, pay dividends, incur additional indebtedness and liens and
enter into new businesses. We therefore may not be able to engage in any of the foregoing transactions unless we obtain the consent of the lender or terminate the
credit  facility,  which  may  limit  our  operating  flexibility.  In  addition,  our  credit  facility  is  secured  by  all  of  our  assets,  including  our  intellectual  property,  and
requires  us  to  satisfy  certain  financial  covenants.  There  is  no  guarantee  that  we  will  be  able  to  generate  sufficient  cash  flow  or  sales  to  meet  these  financial
covenants or pay the principal and interest on any such debt. Furthermore, there is no guarantee that future working capital, borrowings or equity financing will be
available to repay or refinance any such debt. Any inability to make scheduled payments or meet the financial covenants on our credit facility would adversely
affect our business.

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Governmental export or import controls could limit our ability to compete in foreign markets and subject us to liability if we violate them.

Our software is subject to U.S. export controls, and we incorporate encryption technology into our platform. These products and the underlying technology
may be exported only with the required export authorizations, including by license, a license exception or other appropriate government authorizations. U.S. export
controls may require submission of a product classification and annual or semi-annual reports. Governmental regulation of encryption technology and regulation of
imports  or  exports  of  encryption  products,  or  our  failure  to  obtain  required  import  or  export  authorization  for  our  platform,  when  applicable,  could  harm  our
international  sales  and  adversely  affect  our  revenue.  Compliance  with  applicable  regulatory  requirements  regarding  the  export  of  our  platform,  including  with
respect to new releases of our platform, may create delays in the introduction of our product releases in international markets, prevent customers with international
operations from deploying our platform or, in some cases, prevent the export of our platform to some countries altogether. Furthermore, U.S. export control laws
and  economic  sanctions  prohibit  the  shipment  of  certain  products  and  services  to  countries,  governments  and  persons  targeted  by  U.S.  sanctions.  If  we  fail  to
comply with export and import regulations and such economic sanctions, we may be fined or other penalties could be imposed, including a denial of certain export
privileges. Moreover, any new export or import restrictions, new legislation or shifting approaches in the enforcement or scope of existing regulations, or in the
countries,  persons  or  technologies  targeted  by  such  regulations,  could  result  in  decreased  use  of  our  platform  by,  or  in  our  decreased  ability  to  export  or  sell
subscriptions to our platform to, existing or potential customers with international operations. Any decreased use of our platform or limitation on our ability to
export or sell subscriptions to our platform would likely adversely affect our business, financial condition and operating results.

Failure to comply with anti-bribery, anti-corruption, and anti-money laundering laws could subject us to penalties and other adverse consequences.

We are subject to the Foreign Corrupt Practices Act, or FCPA, the U.K. Bribery Act and other anti-corruption, anti-bribery and anti-money laundering laws in
various jurisdictions both domestic and abroad. Anti-corruption, anti-bribery, and anti-money laundering laws have been enforced aggressively in recent years and
are  interpreted  broadly  and  generally  prohibit  companies  and  their  directors,  officers,  employees  and  agents  from  promising,  authorizing,  making  or  offering
improper payments or other benefits to government officials and others in the private sector. Such laws apply to our agents/third parties, and we leverage third
parties, including channel partners, to sell subscriptions to our platform and conduct our business abroad. We and our third-party intermediaries may have direct or
indirect interactions with officials and employees of government agencies or state-owned or affiliated entities and may be held liable for the corrupt or other illegal
activities  of  these  third-party  business  partners  and  intermediaries,  our  employees,  representatives,  contractors,  channel  partners,  and  agents,  even  if  we  do  not
explicitly authorize such activities. While we have policies and procedures to address compliance with such laws, these policies and procedures were only recently
adopted and we cannot assure you that all of our employees and agents will not take actions in violation of our policies and applicable law, for which we may be
ultimately  held  responsible.  Any  violation  of  the  FCPA  or  other  applicable  anti-bribery,  anti-corruption  laws,  and  anti-money  laundering  laws  could  result  in
whistleblower  complaints,  adverse  media  coverage,  investigations,  loss  of  export  privileges,  severe  criminal  or  civil  sanctions,  a  significant  diversion  of
management's  resources  and  attention  or  suspension  or  debarment  from  U.S.  government  contracts,  all  of  which  may  have  a  material  adverse  effect  on  our
reputation, business, operating results and prospects.

We may be subject to additional obligations to collect and remit sales tax and other taxes, and we may be subject to tax liability for past transactions, which
could harm our business. 

We do not collect sales and use, value added and similar taxes in all jurisdictions in which we have sales, based on our belief that such taxes are not applicable
in certain jurisdictions. State, local and foreign jurisdictions have differing rules and regulations governing sales, use, value added and other taxes, and these rules
and regulations are subject to varying interpretations that may change over time. In particular, the applicability of such taxes on subscriptions to our platform in
various jurisdictions is unclear. Further, these jurisdictions’ rules regarding tax nexus are complex and vary significantly. As a result, we could face the possibility
of audits that could result in tax assessments, including associated interest and penalties. A successful assertion that we should be collecting additional sales, use,
value  added  or  other  taxes  in  those  jurisdictions  where  we  have  not  historically  done  so  could  result  in  substantial  tax  liabilities  and  related  penalties  for  past
transactions, discourage customers from purchasing our application or otherwise harm our business and operating results.

Changes  in  tax  laws  or  regulations  that  are  applied  adversely  to  us  or  our  customers  could  increase  the  costs  of  our  platform  and  adversely  impact  our
business. 

New income, sales, use or other tax laws, statutes, rules, regulations or ordinances could be enacted at any time, which could affect the tax treatment of our

(and our subsidiaries’) domestic and foreign financial results. Any new taxes could adversely

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affect  our  domestic  and  international  business  operations,  and  our  business  and  financial  performance.  Further,  existing  tax  laws,  statutes,  rules,  regulations  or
ordinances could be interpreted, changed, modified or applied adversely to us. Specifically, taxation of cloud-based software is constantly evolving as many state
and local jurisdictions consider the taxability of software services provided remotely. These events could require us or our customers to pay additional tax amounts
on a prospective or retroactive basis, as well as require us or our customers to pay fines or penalties and interest for past amounts deemed to be due. If we raise our
prices to offset the costs of these changes, existing and potential future customers may elect not to continue to use or purchase subscriptions to our platform in the
future. Additionally, new, changed, modified or newly interpreted or applied tax laws could increase our customers’ and our compliance, operating and other costs,
as well as the costs of our platform. Any or all of these events could harm our business and operating results.

Further, the recently enacted Tax Cuts and Jobs Act has brought about a wide variety of changes to the U.S. tax system, particularly at the corporate level. The
new tax law included changes to the U.S. corporate tax system that reduced U.S. corporate tax rates, changed how U.S. multinational corporations, like us, are
taxed  on  international  earnings  and  eliminated  in  whole  or  in  part  the  deduction  for  net  interest  expense.  The  primary  impact  of  the  new  legislation  on  our
provision  for  income  taxes  was  a  reduction  of  the  future  tax  benefits  of  existing  temporary  differences,  which  are  primarily  comprised  of  net  operating  loss
carryforwards. Since we have recorded a full valuation allowance against our deferred tax assets, these changes have not had a material impact on our consolidated
financial statements, but we will continue to examine the impact that this tax reform legislation may have on our business. The impact of the new legislation will
likely be subject to ongoing technical guidance and accounting interpretation, which we will continue to monitor and assess.

We are a multinational organization faced with increasingly complex tax issues in many jurisdictions, and we could be obligated to pay additional taxes in
various jurisdictions. 

As a multinational organization, we are subject to taxation in several jurisdictions around the world with increasingly complex tax laws, the application of
which can be uncertain, and significant judgment and estimates are required in determining our provision for income taxes. Our tax expense may be impacted if
our  intercompany  transactions,  which  are  required  to  be  computed  on  an  arm’s-length  basis,  are  challenged  and  successfully  disputed  by  tax  authorities.  Our
policies  governing  transfer  pricing  may  be  determined  to  be  inadequate  and  could  result  in  additional  tax  assessments.  The  amount  of  taxes  we  pay  in  these
jurisdictions could increase substantially as a result of changes in the applicable tax principles, including increased tax rates, new tax laws or revised interpretations
of existing tax laws and precedents, which could harm our liquidity and operating results. In addition, the authorities in these jurisdictions could review our tax
returns and impose additional tax, interest and penalties, and the authorities could claim that various withholding requirements or other taxes apply to us or our
subsidiaries or assert that benefits of tax treaties are not available to us or our subsidiaries, any of which could adversely affect our operating results.

Our ability to use our net operating losses to offset future taxable income may be subject to certain limitations.

 As of  January 31, 2020, we had net operating loss, or NOL, carryforwards for federal and state income tax purposes of approximately $914.8 million and
$1,141.0 million,  respectively,  which  may  be  available  to  offset  taxable  income  in  the  future,  and  which  expire  in  various  years  beginning  in  2028 for federal
purposes if not utilized. The state NOLs will expire depending upon the various rules in the states in which we operate. A lack of future taxable income would
adversely affect our ability to utilize these NOLs before they expire. In general, under Section 382 of the Internal Revenue Code of 1986, as amended, or the Code,
a corporation that undergoes an "ownership change" (as defined under Section 382 of the Code and applicable Treasury Regulations) is subject to limitations on its
ability to utilize its pre-change NOLs to offset our future taxable income. We may experience a future ownership change under Section 382 of the Code that could
affect our ability to utilize the NOLs to offset our income. Furthermore, our ability to utilize NOLs of companies that we have acquired or may acquire in the future
may be subject to limitations. There is also a risk that due to regulatory changes, such as suspensions on the use of NOLs or other unforeseen reasons, our existing
NOLs could expire or otherwise be unavailable to reduce future income tax liabilities, including for state tax purposes. For these reasons, we may not be able to
utilize a material portion of the NOLs, even if we attain profitability, which could potentially result in increased future tax liability to us and could adversely affect
our operating results and financial condition.

Our reported financial results may be harmed by changes in the accounting principles generally accepted in the United States.

Generally accepted accounting principles in the United States are subject to interpretation by the Financial Accounting Standards Board, or FASB, the SEC,
and various bodies formed to promulgate and interpret appropriate accounting principles. A change in these principles or interpretations could have a significant
effect on our reported financial results, and may even affect the reporting of transactions completed before the announcement or effectiveness of a change. Other
companies in our

43

industry may apply these accounting principles differently than we do, adversely affecting the comparability of our financial statements.

Risks Relating to Our Class B Common Stock

The dual class structure of our common stock has the effect of concentrating voting control with our founder and chief executive officer, which will limit your
ability to influence the outcome of important transactions, including a change in control.

Our  Class  A  common  stock  has  40  votes  per  share,  and  our  Class  B  common  stock  has  one  vote  per  share.  Cocolalla,  LLC  holds  all  of  the  shares  of  the
Class A common stock, and our founder and chief executive officer Joshua G. James, who is the managing member of Cocolalla, LLC, controls approximately
84% of the voting power of our outstanding capital stock and therefore is able to control all matters submitted to our stockholders for approval. Our founder and
chief executive officer may have interests that differ from yours and may vote in a way with which you disagree and which may be adverse to your interests. This
concentrated control may have the effect of delaying, preventing or deterring a change in control of our company, could deprive our stockholders of an opportunity
to receive a premium for their capital stock as part of a sale of our company and might ultimately affect the market price of our Class B common stock.

Future  transfers  by  the  holder  of  Class  A  common  stock  will  generally  result  in  those  shares  converting  into  shares  of  Class  B  common  stock,  subject  to
limited exceptions, such as certain transfers effected for estate planning or charitable purposes. Mr. James has informed us he and Cocolalla, LLC have entered into
arrangements under which he has pledged all of such shares to secure a loan with a financial institution. If these shares were to be sold or otherwise transferred
upon default of the underlying loan, the market price of our Class B common stock could decline or be volatile. For additional information, see the section of this
report captioned “Risk Factors - Future sales of our Class B common stock in the public market could cause our stock price to fall.”

We have elected to take advantage of the “controlled company” exemption to the corporate governance rules of The Nasdaq Stock Market, which could make
our common stock less attractive to some investors or otherwise harm our stock price.

Because we qualify as a “controlled company” under the corporate governance rules of The Nasdaq Stock Market, we are not required to have a majority of
our  board  of  directors  be  independent,  nor  are  we  required  to  have  an  entirely  independent  compensation  committee  or  an  independent  nominating  function.
Accordingly,  should  the  interests  of  Cocolalla,  LLC,  or  of  our  founder  and  chief  executive  officer,  who  controls  Cocolalla,  LLC,  differ  from  those  of  other
stockholders, the other stockholders may not have the same protections afforded to stockholders of companies that are subject to all of the corporate governance
rules of The Nasdaq Stock Market. Our status as a controlled company could make our common stock less attractive to some investors or otherwise harm our stock
price.

We cannot predict the impact our dual class structure may have on our stock price or our business.

We  cannot  predict  whether  our  dual  class  structure,  combined  with  the  concentrated  control  of  our  stockholders  who  held  our  capital  stock  prior  to  the
completion of our initial public offering, including our executive officers, employees and directors and their affiliates, will result in a lower or more volatile market
price of our Class B common stock or in adverse publicity or other adverse consequences. For example, certain index providers have announced restrictions on
including companies with multiple-class share structures in certain of their indexes. In July 2017, FTSE Russell announced that it plans to require new constituents
of its indexes to have greater than 5% of the company's voting rights in the hands of public stockholders, and S&P Dow Jones announced that it will no longer
admit companies with multiple-class share structures to certain of its indexes. Because of our dual class structure, we will likely be excluded from these indexes
and we cannot assure you that other stock indexes will not take similar actions. Given the sustained flow of investment funds into passive strategies that seek to
track  certain  indexes,  exclusion  from  stock  indexes  would  likely  preclude  investment  by  many  of  these  funds  and  could  make  our  Class  B  common  stock  less
attractive to other investors. As a result, the market price of our Class B common stock could be adversely affected.

The market price of our Class B common stock may be volatile, and the value of your investment could decline significantly.

The trading price of our Class B common stock may be highly volatile and could be subject to wide fluctuations in response to various factors, some of which

are beyond our control. The following factors, in addition to other risks described in this report, may have a significant effect on our Class B common stock price:

•

actual or anticipated fluctuations in revenue and other operating results, including as a result of the addition or loss of any number of customers;

44

•

•

•

•

•

•

•

•

•

•

•

•

•

•

announcements by us or competitors of significant technical innovations, acquisitions, strategic partnerships, joint ventures or capital commitments;

the financial projections we may provide to the public, any changes in these projections or our failure to meet these projections;

failure of securities analysts to initiate or maintain coverage of us, changes in ratings, key metrics and financial estimates and the publication of other
news by any securities analysts who follow our company, or our failure to meet these analyst estimates or the expectations of investors;

changes  in  operating  performance  and  stock  market  valuations  of  cloud-based  software  or  other  technology  companies,  or  those  in  our  industry  in
particular;

the size of our public float;

price and volume fluctuations in the trading of our Class B common stock and in the overall stock market, including as a result of trends in the economy
as a whole or in the technology industry;

the impact of the coronavirus outbreak, including on the global economy, our results of operations, enterprise software spending and business continuity;

new  laws  or  regulations  or  new  interpretations  of  existing  laws  or  regulations  applicable  to  our  business  or  industry,  including  those  relating  to  data
privacy and data security;

lawsuits threatened or filed against us for claims relating to intellectual property, employment issues or otherwise;

actual or perceived data breach or data loss, misuse or perceived misuse of our platform;

changes in our board of directors or management;

short sales, hedging and other derivative transactions involving our Class B common stock;

sales of large blocks of our common stock including sales by our executive officers, directors and significant stockholders; and

other events or factors, including changes in general economic, industry and market conditions and trends, as well as any natural disasters that may affect
our operations.

In addition, the stock market in general, and the market for technology companies in particular, has experienced extreme price and volume fluctuations that
have often been unrelated or disproportionate to the operating performance of those companies. Broad market and industry factors may seriously affect our stock
price, regardless of our actual operating performance. These fluctuations may be even more pronounced in the trading market for our stock shortly following our
initial  public  offering.  In  addition,  in  the  past,  securities  class  action  litigation  has  often  been  instituted  against  companies  whose  stock  prices  have  declined,
especially  following  periods  of  volatility  in  the  overall  market.  This  litigation,  if  instituted  against  us,  could  result  in  substantial  costs  and  a  diversion  of  our
management’s attention and resources.

If securities or industry analysts do not publish research reports about our business, or if they issue an adverse opinion about our business, our stock price and
trading volume could decline.

The  trading  market  for  our  Class  B  common  stock  is  influenced  by  the  research  and  reports  that  industry  or  securities  analysts  publish  about  us  or  our
business. If one or more of the analysts who cover us issues an adverse opinion about our company, our stock price would likely decline. If one or more of these
analysts ceases coverage of us or fails to regularly publish reports on us, we could lose visibility in the financial markets, which in turn could cause our stock price
or trading volume to decline.

Future sales of our Class B common stock in the public market could cause our stock price to fall.

Our stock price could decline as a result of sales of a large number of shares after our initial public offering or the perception that these sales could occur.
These sales, or the possibility that these sales may occur, also might make it more difficult for us to sell equity securities in the future at a time and at a price that
we deem appropriate.

As of January 31, 2020, 24,985,698 shares of our Class B common stock were outstanding. All shares of our Class B common stock sold in our initial public

offering are freely tradable without restriction or further registration under the Securities Act

45

unless held by our “affiliates,” as that term is defined in Rule 144 under the Securities Act. The shares of Class B common stock subject to outstanding options and
warrants,  of  which  1,687,606 and  128,333 were  exercisable  as  of  January  31,  2020,  respectively,  and  the  shares  reserved  for  future  issuance  under  our  equity
incentive plans will become available for sale immediately upon the exercise of such options, subject to applicable securities law restrictions. Additionally, “sell-
to-cover” transactions are utilized in connection with the vesting and settlement of restricted stock units so that shares of our common stock are sold on behalf of
our employees in an amount sufficient to cover the tax withholding obligations associated with these awards. As a result of these transactions, a significant number
of shares of our stock may be sold over a limited time period in connection with significant vesting events. In June 2020, for example, approximately  447,187
restricted stock units are scheduled to vest and settle, which may increase the volume of our shares that would otherwise be sold during this time. On June 29,
2018, we registered the offer and sale of all shares of common stock that we may issue under our equity compensation plans. As a consequence, the sale of shares
to be issued under our equity incentive plans can be freely sold in the public market upon issuance, subject to the lockup agreements and the restrictions of Rule
144 under the Securities Act.

The holders  of 14,098,937  shares,  or approximately  50%,  of  our  Class  A  and  Class  B  common  stock  as  of  January 31, 2020 have  rights,  subject  to  some
conditions, to require us to file registration  statements covering the sale of their shares or to include their shares in registration  statements that we may file for
ourselves or other stockholders. Once we register the offer and sale of shares for the holders of registration rights, they can be freely sold in the public market upon
issuance, subject to the lock-up agreements and the restrictions of Rule 144 under the Securities Act, in the case of our affiliates.

As of January 31, 2020, Cocolalla, LLC, an entity controlled by Mr. James, owned 3,263,659 shares of our Class A common stock and  Mr. James owned
163,131 shares of Class B common stock. Collectively, these shares represent approximately  84% of the voting power of our company. These shares are eligible
for resale into the public market within the restrictions imposed by Rule 144 under the Securities Act. Sales of a significant amount of these shares could adversely
affect the market price for our Class B common stock. Mr. James has informed us he and Cocolalla, LLC have entered into an arrangement under which he has
pledged all of such shares to secure a loan with a financial institution, which Mr. James believes represents a convenient financial instrument. Mr. James has also
indicated this loan has or will have various requirements to repay all or a portion of the loan upon the occurrence of various events, including when the price of the
Class B common stock goes below certain specified levels. Mr. James has indicated that (1) he has substantial assets other than shares of our common stock and (2)
if repayment of the loan is triggered there is a cure period to sell assets or restructure the loan. Although Mr. James has indicated his intention to sell other assets if
necessary, shares of our common stock may need to be sold to meet these repayment requirements. Upon a default under such loan following any applicable cure
period, the lender could sell the pledged shares into the market without limitation on volume or manner of sale. Sales of such shares to reduce the loan balance or
by  the  lender  upon  foreclosure  are  likely  to  adversely  affect  our  stock  price.  Mr.  James  has  also  indicated  to  us  that  he  may  in  the  future  from  time  to  time
refinance such indebtedness, enter into derivative transactions based on the value of our Class B common stock, dispose of shares of common stock, otherwise
monetize shares of his common stock and/or engage in other transactions relating to shares of our common stock and/or other securities of the company. Any of
these activities may adversely affect the price of our common stock. Mr. James has also indicated that he intends to (1) continue to beneficially own a majority of
the Class A common stock that he currently beneficially owns and (2) continue to control at least a majority of the voting power of our company.

In  addition,  in  the  future,  we  may  issue  additional  shares  of  Class  B  common  stock  or  other  equity  or  debt  securities  convertible  into  common  stock  in
connection with a financing, acquisition, litigation settlement, employee arrangement or otherwise. Any such issuance could result in substantial dilution to our
existing stockholders and could cause our stock price to decline.

An active trading market for our Class B common stock may not develop.

Prior to our initial public offering, there was no public market for our Class B common stock, and an active trading market for our shares may not be sustained
following our initial public offering. In addition, we may have one or more stockholders who continue to hold substantial blocks of our Class B common stock for
sustained periods. As a result, the trading volume of our stock may be low relative to our total outstanding shares. As a result of these and other factors, you may be
unable to resell your shares of our Class B common stock at a price that you consider reasonable.

46

Anti-takeover provisions in our charter documents and under Delaware law could make an acquisition of us difficult, limit attempts by our stockholders to
replace or remove our current management and limit our stock price.

Provisions of our certificate of incorporation and bylaws may delay or discourage transactions involving an actual or potential change in our control or change
in our management, including transactions in which stockholders might otherwise receive a premium for their shares, or transactions that our stockholders might
otherwise deem to be in their best interests. These provisions include the following:

•

•

•

•

•

•

•

•

•

our dual-class common stock structure, which provides our holders of Class A common stock with the ability to significantly influence the outcome of
matters requiring stockholder approval, even if they own significantly less than a majority of the shares of our outstanding Class A common stock and
Class B common stock;

when the outstanding  shares of Class A common  stock  represent  less  than a majority  of the  total combined  voting power of our Class A and Class B
common stock, or the voting threshold date, our board of directors will be classified into three classes of directors with staggered three-year terms, and
directors will only be able to be removed from office for cause;

our amended and restated bylaws provide that, following the voting threshold date, approval of stockholders holding two-thirds of our outstanding voting
power voting as a single class will be required for stockholders to amend or adopt any provision of our bylaws;

our stockholders are able to take action by written consent for any matter until the voting threshold date;

following the voting threshold date, vacancies on our board of directors will be able to be filled only by our board of directors and not by stockholders;

only the chairman of our board of directors, chief executive officer, a majority of our board of directors or, until the voting threshold date, a stockholder
(or group of stockholders) holding at least 50% of the combined voting power of our Class A and Class B common stock are authorized to call a special
meeting of stockholders;

certain litigation against us can only be brought in Delaware;

our  restated  certificate  of  incorporation  authorizes  undesignated  preferred  stock,  the  terms  of  which  may  be  established  and  shares  of  which  may  be
issued, without the approval of the holders of common stock; and

advance  notice  procedures  apply  for  stockholders  to  nominate  candidates  for  election  as  directors  or  to  bring  matters  before  an  annual  meeting  of
stockholders.

In addition, because we are incorporated in Delaware, we are governed by the provisions of Section 203 of the Delaware General Corporation Law, which
generally prohibits a Delaware corporation from engaging in any of a broad range of business combinations with any “interested” stockholder for a period of three
years following the date on which the stockholder became an “interested” stockholder. See “Description of Capital Stock.”

Our amended and restated bylaws designate a state or federal court located within the State of Delaware as the exclusive forum for substantially all disputes
between us and our stockholders, which could limit our stockholders’ ability to choose the judicial forum for disputes with us or our directors, officers, or
employees.

Our amended and restated bylaws provide that, unless we consent in writing to the selection of an alternative forum, the sole and exclusive forum for (1) any
derivative action or proceeding brought on our behalf, (2) any action asserting a claim of breach of a fiduciary duty owed by any of our directors, officers, or other
employees to us or our stockholders, (3) any action arising pursuant to any provision of the Delaware General Corporation Law, or the certificate of incorporation
or the amended and restated bylaws or (4) any other action asserting a claim that is governed by the internal affairs doctrine shall be the Court of Chancery of the
State of Delaware (or, if the Court of Chancery does not have jurisdiction, the federal district court for the District of Delaware), in all cases subject to the court
having jurisdiction over indispensable parties named as defendants.

Any person or entity purchasing or otherwise acquiring any interest in any of our securities shall be deemed to have notice of and consented to this provision.

This exclusive-forum provision may limit a stockholder’s ability to bring a claim in a judicial forum of its choosing for disputes with us or our directors, officers,
or other employees, which may discourage lawsuits against us and our directors, officers, and other employees. If a court were to find this exclusive-
forum provision in

47

our amended and restated bylaws to be inapplicable or unenforceable in an action, we may incur additional costs associated with resolving the dispute in other
jurisdictions, which could harm our results of operations.

Our amended and restated bylaws also provide that the federal district courts of the United States of America will be the exclusive forum for resolving any

complaint asserting a cause of action arising under the Securities Act. On December 19, 2018, the Delaware Court of Chancery issued a decision in Sciabacucchi v.
Salzberg et al., C.A. No. 2017-0931-JTL (Del. Ch.), finding that provisions such as our federal forum provision are not valid under Delaware law. Following this
decision, on January 7, 2019, we issued a Current Report on Form 8-K stating that we did not intend to enforce the federal forum provision unless the Sciabacucchi
decision was appealed and the Delaware Supreme Court reversed the decision. On March 18, 2020, the Delaware Supreme Court issued its decision in Salzburg et
al. v. Sciabacucchi, No. 346, 2019 (Del.), which reversed the Delaware Court of Chancery's decision. The Delaware Supreme Court found that provisions such as
our federal forum provision are facially valid under Delaware law. In light of this decision finally resolving the facial validity of such provisions, we intend to
enforce the federal forum provision in our amended and restated bylaws.

As an emerging growth company within the meaning of the Securities Act, we will use certain modified disclosure requirements, and we cannot be certain if
these reduced requirements will make our Class B common stock less attractive to investors.

We are an emerging growth company, and for as long as we continue to be an emerging growth company, we may choose to take advantage of exemptions

from various reporting requirements applicable to other public companies but not to “emerging growth companies” including:

•

•

•

not being required to have our independent registered public accounting firm audit our internal control over financial reporting under Section 404 of the
Sarbanes-Oxley Act;

reduced disclosure obligations regarding executive compensation in our periodic reports and proxy statements; and

exemptions from the requirements of holding a nonbinding advisory vote on executive compensation and stockholder approval of any golden parachute
payments not previously approved.

We  have  used  and  currently  intend  to  continue  to  use  the  modified  disclosure  requirements  available  to  emerging  growth  companies.  As  a  result,  our

stockholders may not have access to certain information they may deem important.

In addition, Section 107 of the JOBS Act also provides that an emerging growth company can use the extended transition period provided in Section 7(a)(2)
(B) of the Securities Act for complying with new or revised accounting standards. Thus, an emerging growth company can delay the adoption of certain accounting
standards  until  those  standards  would  otherwise  apply  to  private  companies.  We  have  elected  to  use  this  extended  transition  period  under  the  JOBS  Act.  As  a
result, our consolidated financial statements may not be comparable to the financial statements of issuers who are required to comply with the effective dates for
new or revised accounting standards that are applicable to public companies, which may make our Class B common stock less attractive to investors.

We  could  remain  an  “emerging  growth  company”  for  up  to  five  years  following  the  first  sale  of  our  common  stock  pursuant  to  an  effective  registration

statement under the Securities Act, or until the earliest of:

•

•

•

the last day of the first fiscal year in which our annual gross revenue exceeds $1.07 billion;

the date that we become a “large accelerated filer” as defined in Rule 12b-2 under the Securities Exchange Act of 1934, as amended, or Exchange Act,
which would occur if the market value of our Class B common stock that is held by non-affiliates exceeds $700 million as of the last business day of our
most recently completed second fiscal quarter; or

the date on which we have issued more than $1 billion in non-convertible debt during the preceding three-year period.

We  have  incurred  and  will  continue  to  incur  increased  costs  by  being  a  public  company,  including  costs  to  maintain  adequate  internal  control  over  our
financial and management systems.

As a public company, we have incurred and will continue to incur significant legal, accounting and other expenses that we did not incur as a private company,
including costs associated with public company reporting requirements. We have incurred and will continue to incur costs associated with corporate governance
requirements,  including  requirements  of  the  SEC  and  The  Nasdaq  Stock  Market.  We  expect  these  rules  and  regulations  to  increase  our  legal  and  financial
compliance costs and to make

48

some  activities  more  time-consuming  and  costly.  We  also  expect  these  rules  and  regulations  may  make  it  more  difficult  and  more  expensive  for  us  to  obtain
director and officer liability insurance, and we may be required to accept reduced policy limits and coverage or incur substantially higher costs to obtain the same
or  similar  coverage.  As  a  result,  we  may  have  more  difficulty  attracting  and  retaining  qualified  individuals  to  serve  on  our  board  of  directors  or  as  executive
officers. We are currently evaluating and monitoring developments with respect to these rules, and we cannot predict or estimate the additional costs we may incur
or the timing of such costs.

The  Sarbanes-Oxley  Act  requires,  among  other  things,  that  we  assess  the  effectiveness  of  our  internal  control  over  financial  reporting  annually  and  the
effectiveness  of  our  disclosure  controls  and  procedures  quarterly.  In  particular,  Section  404  of  the  Sarbanes-Oxley  Act,  or  Section  404,  requires  us  to  perform
system and process evaluation and testing of our internal controls over financial reporting to allow management to report on, and our independent registered public
accounting firm potentially to attest to, the effectiveness of our internal controls over financial reporting. We expect to avail ourselves of the exemption from the
requirement that our independent registered public accounting firm attest to the effectiveness of our internal control over financial reporting under Section 404.
However, we may no longer avail  ourselves of this exemption  when we cease to be an "emerging  growth company," and we would expect to incur significant
expenses and devote substantial management effort toward ensuring compliance with the auditor attestation requirements of Section 404. When our independent
registered public accounting firm is required to undertake an assessment of our internal control over financial reporting, the cost of our compliance with Section
404 will correspondingly increase. Moreover, if we are not able to comply with the requirements of Section 404 applicable to us in a timely manner, or if we or our
independent registered public accounting firm identifies deficiencies in our internal control over financial reporting that are deemed to be material weaknesses, the
market price of our stock could decline and we could be subject to sanctions or investigations by the SEC or other regulatory authorities, which would require
additional financial and management resources.

49

Item 1B. Unresolved Staff Comments

None.

Item 2. Properties

Our headquarters is located in American Fork, Utah. Our current facility has approximately 122,000 square feet under a lease that expires in April 2022. We
also lease space in various locations throughout the United States for sales and professional services personnel. Our foreign subsidiaries lease office space for their
operations and sales and professional services personnel.

We believe the facilities we lease are sufficient to meet our needs for the immediate future.

Item 3. Legal Proceedings

In October 2019, a securities class action complaint captioned Patton v. Domo, Inc., et. al, Case No. 2:19-cv-00781-DAK-EJF, was filed by a stockholder of
the  Company  in  the  U.S.  District  Court  for  the  District  of  Utah  against  the  Company  and  certain  of  the  Company's  current  and  former  officers  and  directors
alleging  violations  of  securities  laws  and  seeking  unspecified  damages.  The  Company  believes  this  lawsuit  is  without  merit  and  intends  to  defend  the  case
vigorously.

In  November  2019,  a  securities  class  action  complaint  captioned  Volonte  v.  Domo,  Inc.,  et.  al,  Case  No.  19-04-01778,  was  filed  by  a  stockholder  of  the
Company  in  the  Fourth  Judicial  District  Court  for  the  County  of  Utah  in  the  State  of  Utah  against  the  Company,  certain  of  the  Company's  current  and  former
officers  and  directors,  and  the  underwriters  of  the  Company's  June  2018  initial  public  offering  alleging  violations  of  securities  laws  and  seeking  unspecified
damages. The Company believes this lawsuit is also without merit and intends to defend the case vigorously. In January 2020, the defendants filed a motion to stay
the Volonte action in favor of the Patton action. The motion has been fully briefed and is set for hearing on April 23, 2020.

The Company is unable to estimate a range of loss, if any, that could result were there to be an adverse final decision in either or both of these cases. If an
unfavorable  outcome  were  to  occur,  it  is  possible  that  the  impact  could  be  material  to  the  Company's  results  of  operations  in  the  period(s)  in  which  any  such
outcome becomes probable and estimable.

The Company is involved in other legal proceedings from time to time arising in the normal course of business. Management believes that the outcome of

these proceedings will not have a material impact on the Company's financial condition, results of operations, or liquidity.

Item 4. Mine Safety Disclosures

Not applicable.

50

Item 5. Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

PART II

Market Information for Our Class B Common Stock

Our Class B common stock began trading on the Nasdaq Global Market under the symbol “DOMO” on June 29, 2018. Prior to that date, there was no public

trading market for our Class B common stock. Our Class A common stock is not listed or traded on any stock exchange.

Holders of Record

As of January 31, 2020, there was one holder of record of our Class A common stock and 174 holders of record of our Class B common stock. The actual
number of stockholders is greater than this number of record holders and includes stockholders who are beneficial owners but whose shares are held in street name
by brokers and other nominees.

Dividend Policy

We do not intend to pay cash dividends in the foreseeable future.

Securities Authorized for Issuance under Equity Compensation Plans

The information required by this item with respect to our equity compensation plans is incorporated by reference in our Proxy Statement for the 2020 Annual

Meeting of Stockholders to be filed with the SEC within 120 days of the fiscal year ended January 31, 2020.

Stock Performance Graph

The  following  performance  graph  and  related  information  is  "furnished"  and  shall  not  be  deemed  to  be  "soliciting  material"  or  "filed"  for  purposes  of
Section 18 of the Exchange Act and Regulation 14A under the Exchange Act nor shall such information be incorporated by reference into any filing of Domo, Inc.
under the Exchange Act or the Securities Act, except to the extent we specifically incorporate it by reference in such filing.

The graph set forth below compares the cumulative total return to stockholders on our Class B common stock relative to the cumulative total returns of the
Standard  &  Poor’s  500  Index,  or  the  S&P  500,  and  the  S&P  500  Information  Technology  Index  between  June  29,  2018  (the  date  our  Class  B  common  stock
commenced trading) through January 31, 2020. All values assume a $100 initial investment at market close on June 29, 2018. The initial public offering price of
our Class B common stock, which had a closing stock price of $27.30 on June 29, 2018, was $21.00 per share. Data for the S&P 500 and the S&P 500 Information
Technology Index assume reinvestment of dividends. The comparisons are based on historical data and are not indicative of, nor intended to forecast, the future
performance of our Class B common stock.

51

Comparison of Cumulative Total Return

Company/Index

Domo, Inc.

S&P 500

S&P 500 Information Technology

(1) Base period

  $

Jun 29,
2018 (1)

  Jul 31, 2018   Oct 31, 2018   Jan 31, 2019   Apr 30, 2019   Jul 31, 2019   Oct 31, 2019   Jan 31, 2020
89

140   $

102   $

61   $

59   $

99   $

59   $

100   $

100  

100  

104  

102  

100  

100  

99  

95  

110  

115  

112  

118  

115  

123  

122

141

Unregistered Sales of Equity Securities and Use of Proceeds

Unregistered Sales of Equity Securities

None.

Use of Proceeds

On  June  28,  2018,  the  SEC  declared  effective  our  registration  statement  on  Form  S-1  (No.  333-225348)  for  our  initial  public  offering.  There  has  been  no
material change in the planned use of proceeds from our initial public offering as described in the final prospectus, dated June 28, 2018 and filed with the SEC
pursuant to Rule 424(b)(4) under the Securities Act, relating to our initial public offering. Pending the uses described in the final prospectus, we have invested the
net  proceeds  in  capital-preservation  investments,  including  short-term  interest-bearing  investment-grade  securities,  certificates  of  deposit  and  U.S.  government
backed securities, consistent with our board-approved investment policy.

Issuer Purchases of Equity Securities

None.

52

 
 
 
   
   
   
   
   
   
   
   
Item 6. Selected Consolidated Financial Data

The following selected consolidated financial data should be read in conjunction with “Management’s Discussion and Analysis of Financial Condition and
Results of Operations” and the consolidated financial statements and related notes included within this Annual Report on Form 10-K. The consolidated statement
of operations data for the fiscal years ended January 31, 2018, 2019 and 2020 and the consolidated balance sheet data as of January 31, 2019 and 2020 are derived
from  our  audited  consolidated  financial  statements  and  related  notes  included  elsewhere  in  this  Annual  Report  on  Form  10-K.  The  consolidated  statement  of
operations data for the fiscal year ended January 31, 2017 and the consolidated balance sheet data as of January 31, 2017 and 2018 are derived from our audited
consolidated financial statements not included in this Annual Report on Form 10-K.

Our historical results are not necessarily indicative of our future results. The selected consolidated financial data in this section are not intended to replace our
consolidated  financial  statements  and  the  related  notes,  and  are  qualified  in  their  entirety  by  the  consolidated  financial  statements  and  related  notes  included
elsewhere in this Annual Report on Form 10-K.

Consolidated Statements of Operations Data

Revenue:

Subscription

Professional services and other

Total revenue

Cost of revenue:

Subscription(1)
Professional services and other(1)

Total cost of revenue

Gross profit

Operating expenses:

Sales and marketing(1)
Research and development(1)
General and administrative(1)(2)(3)

Total operating expenses

Loss from operations
Other income (expense), net(1)

Loss before income taxes

Provision for income taxes

Net loss

Net loss per share, basic and diluted

Weighted-average number of shares used in 
computing net loss per share, basic and diluted

Year Ended January 31,

2017

2018

2019

2020

(in thousands)

$

58,664   $

87,463   $

117,157   $

15,876  

74,540  

21,486  

11,709  

33,195  

41,345  

118,935  

76,164  

29,106  

224,205  

(182,860)  

513  

21,061  

108,524  

25,307  

142,464  

32,427  

12,492  

44,919  

63,605  

131,802  

78,261  

29,323  

239,386  

(175,781)  

(396)  

32,781  

16,773  

49,554  

92,910  

131,081  

75,740  

30,176  

236,997  

(144,087)  

(8,974)  

(182,347)  

(176,177)  

(153,061)  

773  

385  

1,248  

146,837

26,558

173,395

35,366

20,564

55,930

117,465

127,567

69,224

35,941

232,732

(115,267)

(9,635)

(124,902)

754

$

$

(183,120)   $

(176,562)   $

(154,309)   $

(125,656)

(124.90)   $

(110.70)   $

(9.43)   $

(4.57)

1,466  

1,595  

16,358  

27,520

53

 
 
 
 
 
 
 
 
   
 
   
   
   
 
   
   
   
 
   
   
   
________________

(1)

Includes stock-based compensation expense as follows:

Cost of revenue:

Subscription

Professional services and other

Sales and marketing

Research and development

General and administrative

Other expense, net

Total

Year Ended January 31,

2017

2018

2019

2020

$

46   $

45  

1,930  

2,206  

5,099  

17  

(in thousands)

48   $

40  

1,845  

2,311  

5,090  

36  

219   $

154  

7,387  

6,519  

7,492  

30  

507

404

10,770

6,339

5,637

190

$

9,343  

$

9,370  

$

21,801  

$

23,847

(2)

Includes amortization of certain intangible assets of $0.3 million, $0.1 million, $0.1 million and $0.1 million for the years ended January 31, 2017, 2018, 2019 and 2020,
respectively.

(3)

Includes reversals of contingent tax-related accruals of $3.5 million and $1.3 million for the years ended January 31, 2019 and 2020, respectively.

Consolidated Balance Sheet Data

Cash and cash equivalents

Short-term investments

Working capital

Total assets

Deferred revenue, current and non-current

Long-term debt

Convertible preferred stock

Total stockholders' (deficit) equity

As of January 31,

2017

2018

2019

2020

$

68,984   $

61,972   $

176,973   $

(in thousands)

—  

5,762  

137,922  

49,936  

—  

—  

(15,000)  

155,355  

70,956  

46,332  

594,187  

693,158  

—  

107,047  

292,632  

93,902  

97,245  

—  

80,843

17,967

18,201

216,738

109,744

101,074

—

(556,196)  

(721,964)  

44,527  

(49,180)

54

 
 
 
 
 
 
 
 
   
 
   
   
   
 
 
 
 
 
 
 
 
   
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations

This discussion contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of
the  Securities  Exchange  Act  of  1934,  as  amended.  Statements  containing  words  such  as  “may,”  “believe,”  “could,”  "will,”  “seek,”  “depends,”  “anticipate,”
“expect,” “intend,” “plan,” “project,” “projections,” “business outlook,” “estimate,” or similar expressions constitute forward-looking statements. You should
read these statements carefully because they discuss future expectations, contain projections of future results of operations or financial condition or state other
“forward-looking” information. These statements relate to our future plans, objectives, expectations, intentions and financial performance and the assumptions
that underlie these statements. They include, but are not limited to, statements about:

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

our ability to attract new customers and retain and expand our relationships with existing customers;

our future financial performance, including our expectations regarding our revenue, cost of revenue, gross profit, operating expenses, key metrics, ability
to generate cash flow and ability to achieve and maintain future profitability;

the anticipated trends, market opportunity, growth rates and challenges in our business and in the business intelligence software market;

the efficacy of our sales and marketing efforts;

our ability to compete successfully in competitive markets;

our ability to respond to and capitalize on rapid technological changes;

our expectations and management of future growth;

our ability to enter new markets and manage our expansion efforts, particularly internationally;

our ability to develop new product features;

our ability to attract and retain key employees and qualified technical and sales personnel;

our ability to effectively and efficiently protect our brand;

our ability to timely scale and adapt our infrastructure;

the effect of general economic and market conditions on our business;

the impact of the coronavirus outbreak, including on the global economy, our results of operations, enterprise software spending, and business
continuity;

our ability to protect our customers' data and proprietary information;

our ability to maintain, protect, and enhance our intellectual property and not infringe upon others’ intellectual property; and

our ability to comply with all governmental laws, regulations and other legal obligations.

Our actual results may differ materially from those contained in or implied by any forward-looking statements. Factors that could cause or contribute to these

differences include those discussed below and elsewhere in this report, including those factors discussed in Part I, Item 1A (Risk Factors).

In light of the significant uncertainties and risks inherent in these forward-looking statements, you should not regard these statements as a representation or
warranty by us or anyone else that we will achieve our objectives or plans in any specified time frame, or at all, or as predictions of future events. Moreover,
neither  we  nor  any  other  person  assumes  responsibility  for  the  accuracy  and  completeness  of  the  forward-looking  statements.  We  undertake  no  obligation  to
publicly update any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

You should read the following discussion and analysis of our financial condition and results of operations together with the consolidated financial statements
and related notes that are included elsewhere in this Annual Report on Form 10-K. Our fiscal year ends on January 31. References to fiscal 2020, for example,
refer to the fiscal year ended January 31, 2020.

55

Overview

We founded Domo in 2010 with the vision of digitally connecting everyone within the enterprise with real-time, rich, relevant data and then encouraging all
employees to collaborate and act on that data. We realized that many organizations were unable to access the massive amounts of data that they were collecting in
siloed cloud applications and on-premise databases. Furthermore, even for organizations that were capable of accessing their data, the process for doing so was
time-consuming, costly, and often resulted in the data being out-of-date by the time it reached decision makers. The delivery format, including alert functionality,
and devices were not adequate for the connected and real-time mobile workforce. Based on these observations, it was apparent that all organizations, regardless of
size or industry, were failing to unlock the power of all of their people, data, and systems. To address these challenges, we provide a cloud-based platform that
digitally  connects  everyone  at  an  organization  –  from  the  CEO  to  frontline  employees  –  with  all  the  people,  data  and  systems  in  an  organization,  giving  them
access to real-time data and insights and allowing them to manage their business from their smartphones.

We offer our platform to our customers as a subscription-based service. Subscription fees are based upon the chosen Domo package which includes tier-based
platform  capabilities  as  well  as  users.   Business  leaders,  department  heads  and  managers  are  the  typical  initial  subscribers  to  our  platform,  deploying  Domo to
solve a business problem or to enable departmental access. Over time, as customers recognize the value of our platform, we increasingly engage with CIOs and
other executives to facilitate broad enterprise adoption.

A majority  of our  customers  subscribe  to our services  through  multi-year  contracts.  As of  January 31, 2020, 55% of  our  customers  were  under  multi-year
contracts compared to 42% and  32% of customers as of  January 31, 2019 and  2018, respectively. This transition to a higher percentage of multi-year contracts,
among both new and existing customers, has enhanced the predictability of our subscription revenue. We typically invoice our customers annually in advance, but
have  recently  seen  an  increase  in  semi-annual  and  quarterly  billing  terms.  A  majority  of  our  annual  recurring  revenue  is  up  for  renewal  during  the  fiscal  year
ending January 31, 2021.

Our  business  model  focuses  on  maximizing  the  lifetime  value  of  a  customer  relationship.  We  recognize  subscription  revenue  ratably  over  the  term  of  the
subscription  period.  In  general,  customer  acquisition  costs  and  other  upfront  costs  associated  with  new  customers  are  much  higher  in  the  first  year  than  the
aggregate revenue we recognize from those new customers in the first year. Over the lifetime of the customer relationship, we also incur sales and marketing costs
to  renew  or  increase  usage  per  customer.  However,  these  costs,  as  a  percentage  of  revenue,  are  significantly  less  than  those  initially  incurred  to  acquire  the
customer. As a result, the profitability of a customer to our business in any particular period depends in part upon how long a customer has been a subscriber and
the degree to which it has expanded its usage of our platform.

Our  platform  addresses  the  diverse  and  evolving  needs  of  employees.  Historically,  our  sales  and  marketing  efforts  have  been  concentrated  on  initiatives,
including digital marketing, which allowed us to quickly attract a large number of customers and establish our platform in a crowded market. These initial efforts
were primarily targeted toward small and medium sized businesses, with smaller average annual contract values, or ACV, and lower renewal rates. Over time, the
breadth  of  our  platform's  capabilities  has  attracted  an  increasing  number  of  enterprise  customers,  and  we  have  continued  to  expand  our  presence  within  those
customers.

From  inception  through  January  31,  2020,  we  have  invested  $464.2  million in  the  development  of  our  platform.  As  of  January  31,  2020,  we
had 233 employees in our research and development organization. While we expect to continue to invest in research and development, we anticipate that these
expenses will decrease as a percentage of revenue over time.

For the years ended January 31, 2018, 2019 and 2020, we had total revenue of $108.5 million, $142.5 million and $173.4 million, respectively, representing
year-over-year  growth  of  31% and  22% for  the  years  ended  January  31,  2019  and  2020,  respectively.  Although  revenue  and  billings  contribution  from  our
enterprise  customers  may  vary  from  period  to  period,  they  have  been  a  key  driver  of  revenue  growth.  For  the  years  ended  January  31,  2018,  2019  and  2020,
revenue from enterprise customers was $48.4 million, $62.1 million, and $81.9 million, or year-over-year  growth of 28% and  32%, respectively.  For the years
ended January 31, 2018, 2019 and 2020, no single customer accounted for more than 10% of our total revenue, nor did any single organization when accounting
for multiple subsidiaries or divisions which may have been invoiced separately. Revenue from customers with billing addresses in the United States comprised
82%, 77% and 75% of our total revenue for the years ended January 31, 2018, 2019 and 2020, respectively.

Our revenue growth rate is expected to decline in future periods due to a number of reasons, which may include the maturation of our business, increase in
overall revenue over time, slowing demand for our platform, increasing competition, a decrease in the growth of the markets in which we compete, or if we fail, for
any reason, to continue to capitalize on growth opportunities, a decrease in our renewal rates, or a decline in upsells.

56

We  have  incurred  significant  net  losses  since  our  inception,  including  net  losses  of  $176.6 million, $154.3 million and  $125.7 million for  the  years ended
January  31,  2018,  2019  and  2020,  respectively,  and  had  an  accumulated  deficit  of  $1,037.7  million at  January  31,  2020.  We  expect  to  incur  losses  for  the
foreseeable future and may not be able to achieve or sustain profitability.

Recent Developments

A novel strain of coronavirus, COVID-19, emerged in China in December 2019 and began to spread globally, including to the United States, in early 2020.
The World Health Organization has declared COVID-19 to be a public health emergency of international concern. The full impact of the COVID-19 outbreak is
inherently uncertain at the time of this report. The COVID-19 outbreak has resulted in travel restrictions and in some cases, prohibitions of non-essential activities,
disruption and shutdown of businesses and greater uncertainty in global financial markets.

We cannot predict the extent to which the COVID-19 outbreak will impact our business or operating results, which is highly dependent on inherently uncertain
future  developments,  including  the  severity  of  COVID-19  and  the  actions  taken  by  governments  and  private  businesses  in  relation  to  COVID-19  containment.
Because our platform is offered as a subscription-based service, the effect of the outbreak may not be fully reflected in our operating results until future periods, if
at all.

We have adopted several measures in response to the COVID-19 outbreak, including instructing employees to work from home, making adjustments to our
expenses  and  cash  flow  to  correlate  with  anticipated  declines  in  billings  and  cash  collections  from  customers,  shifting  certain  of  our  customer  events,  such  as
Domopalooza,  to  online-only  webcasts  and  restricting  non-critical  business  travel  by  our  employees.  Historically,  a  significant  portion  of  field  sales  and
professional services were conducted in person. Currently, as a result of the work and travel restrictions related to the ongoing COVID-19 outbreak, substantially
all of our sales and professional services activities are being conducted remotely. As of the date of this report, we do not yet know the extent of the negative impact
on our ability to attract, serve, retain or upsell customers. Furthermore, existing and potential customers may choose to reduce or delay technology spending in
response to the COVID-19 outbreak, or attempt to renegotiate contracts and obtain concessions, which may materially and negatively impact our operating results,
financial condition and prospects.

Factors Affecting Performance

Continue to Attract New Customers

We  believe  that  our  ability  to  expand  our  customer  base  is  an  important  indicator  of  market  penetration,  the  growth  of  our  business,  and  future  business
opportunities. We define a customer at the end of any particular quarter as an entity that generated revenue greater than $2,500 during that quarter. In situations
where an organization has multiple subsidiaries or divisions, each entity that is invoiced at a separate billing address is treated as a separate customer. In cases
where customers purchase through a reseller, each end customer is counted separately.

As  of  January  31,  2020,  we  had  over  1,800 customers.  We  focus  our  sales  and  marketing  resources  on  obtaining  customers  with  over  $100  million  in
revenue. For the years ended January 31, 2018, 2019 and 2020, our enterprise customers accounted for 46%, 45% and 47% of our revenue, respectively. In order to
accelerate customer growth, we intend to further develop our partner ecosystem by establishing agreements with more software resellers, systems integrators and
implementation  partners  to  provide  broader  customer  and  geographic  coverage.  We  believe  we  are  underpenetrated  in  the  overall  market  and  have  significant
opportunity to expand our customer base over time.

Customer Upsell and Retention

We employ a land and expand sales model, and our performance depends on our ability to retain customers and expand the number of users and use cases at
existing customers over time. It currently takes multiple years for our customers to fully embrace the power of our platform. We believe that as customers deploy
greater volumes and sources of data for multiple use cases, the unique features of our platform can address the needs of everyone within their organization. We are
still in the early stages of expanding within many of our customers.

We have invested in platform capabilities and online support resources that allow our customers to expand the use of our platform in a self-guided manner.
Our professional services, customer support and customer success functions also support our sales force by helping customers to successfully deploy our platform
and  implement  additional  use  cases.  In  addition,  we  believe  our  partner  ecosystem  will  become  increasingly  important  over  time.  We  work  closely  with  our
customers to drive increased engagement with our platform by identifying new use cases through our customer success teams, as well as in-platform, self-guided
experiences. We actively engage with our customers to assess whether they are satisfied and fully realizing the benefits

57

of our platform. While these efforts often require a substantial commitment and upfront costs, we believe our investment in product, customer support, customer
success and professional services will create opportunities to expand our customer relationships over time.

Our ability to drive growth and generate incremental revenue depends heavily on our ability to retain our customers and increase their usage of our platform.
An important way that we measure our performance in this area is to track the growth in our subscription revenue generated from a cohort of customers over time.
With  that  objective  in  mind,  we  allocate  our  customer  success  and  customer  support  resources  to  align  with  maximizing  the  retention  and  expansion  of  our
subscription revenue.

Our  subscription  net  revenue  retention  rate  compares  the  subscription  revenue  in  a  given  period  from  the  cohort  of  customers  that  generated  subscription
revenue at the beginning of the same period in the prior fiscal year. The subscription net revenue retention rate is the quotient obtained by dividing the subscription
revenue generated from that cohort in a period, by the subscription revenue generated from that same cohort in the corresponding prior year period.

The following table sets forth our subscription net revenue retention rate for each of the eight quarters in the period ended January 31, 2020:

All Customers

105%  

105%  

106%  

103%  

104%  

101%  

106%  

105%

Q1 2019

Q2 2019

Q3 2019

Q4 2019

Q1 2020

Q2 2020

Q3 2020

Q4 2020

As we continue to enhance our product and develop methods to encourage wider and more strategic adoptions, including focusing our sales and marketing
activities  towards  enterprise  customers,  we  expect  that  our  customer  retention  rate  will  increase  over  the  long  term;  however,  in  fiscal  2021  we  anticipate  our
customer retention will be negatively impacted by the current COVID-19 pandemic. Our ability to successfully upsell and the impact of cancellations may vary
from period to period. The extent of this variability depends on a number of factors including the size and timing of upsells and cancellations relative to the initial
subscriptions.

Sales and Marketing Efficiency

We are focused on increasing the efficiency of our sales force and marketing activities by enhancing account targeting, messaging, field sales operations and
sales training in order to reduce our sales and marketing expense as a percentage of revenue and accelerate the adoption of our platform. Our sales strategy depends
on our ability to continue to attract top talent, to increase our pipeline of business, and to enhance sales productivity. We focus on productivity per quota-carrying
sales representative and the time it takes our sales representatives to reach full productivity.

We manage our pipeline by sales representative to ensure sufficient coverage of our sales targets. Our ability to manage our sales productivity and pipeline are
important factors to the success of our business. We have shifted marketing spending from broad-based initiatives to targeted account-based marketing campaigns
and user events that we believe will result in contracts with larger companies which we expect will result in more upsell ACV potential.

Sales and marketing expense as a percentage of total revenue has improved from 121% and 92% for the years ended January 31, 2018 and 2019, respectively,

to 74% for the year ended January 31, 2020.

Leverage Research and Development Investments for Future Growth

We plan to continue to make investments in areas of our business to continue to expand our platform functionality. This may include investing in machine
learning  algorithms,  predictive  analytics,  and  other  artificial  intelligence  technologies  to  create  alerts,  detect  anomalies,  optimize  queries,  and  suggest  areas  of
interest  to  help  people  focus  on  what  matters  most.  These  investments  may  also  include  extending  the  functionality  and  effectiveness  of  our  platform  through
improvements to the Domo Appstore and developer toolkits, which enable customers and partners to quickly build and deploy custom applications. The amount of
new investments required to achieve our plans is expected to decrease as a percentage of revenue compared to historical years.

Research and development expense as a percentage of revenue has improved from 72% and 53% for the years ended January 31, 2018 and 2019, respectively,

to 40% for the year ended January 31, 2020.

58

 
 
 
 
 
 
 
 
Key Business Metric

Billings

Billings represent our total revenue plus the change in deferred revenue in a period. Billings reflect sales to new customers plus subscription renewals and
upsells to existing customers, and represent amounts invoiced for subscription, support and professional services. We typically invoice customers in advance in
annual installments for subscriptions to our platform, but have recently seen an increase in semi-annual and quarterly billing terms. Because we generate most of
our revenue from customers who are invoiced on an annual basis and have a wide range of annual contract values, we may experience variability due to typical
enterprise buying patterns and timing of large initial contracts, renewals and upsells.

The following table sets forth our billings for the years ended January 31, 2018, 2019 and 2020:

Billings (in thousands)

Components of Results of Operations

Revenue

Year Ended January 31,

2018

2019

2020

$

129,544   $

165,410   $

189,237

We  offer  subscriptions  to  our  cloud-based  platform.  We  derive  our  revenue  primarily  from  subscriptions  and  professional  services.  Subscription  revenue
consists primarily of fees to provide our customers access to our cloud-based platform, which includes online customer support resources at no additional cost.
Professional service fees include implementation services, optimization services, and training.

Subscription  revenue  is  a  function  of  the  number  of  customers,  platform  tier,  and  number  of  users  at  each  customer,  and  the  price  per  user.  Subscription
revenue  is  recognized  ratably  over  the  related  contractual  term  beginning  on  the  date  the  platform  is  made  available  to  the  customer.  Our  new  business
subscriptions  typically  have  a  term  of  one  to  three  years,  and  we  generally  invoice  our  customers  in  annual  installments  at  the  beginning  of  each  year  in  the
subscription period. Amounts that have been invoiced are initially recorded as deferred revenue and are recognized ratably over the subscription period.

Professional  services  and  other  revenue  primarily  consists  of  implementation  services  sold  with  new  subscriptions,  as  well  as  professional  services  sold
separately,  including  training  and  education.  Professional  services  are  generally  billed  in  advance  and  revenue  from  these  arrangements  is  recognized  as  the
services are performed. Our professional services engagements typically span from a few weeks to several months.

Cost of Revenue

Cost  of  subscription  revenue  consists  primarily  of  third-party  hosting  services  and  data  center  capacity;  salaries,  benefits,  bonuses  and  stock-based
compensation,  or  employee-related  costs,  directly  associated  with  cloud  infrastructure  and  customer  support  personnel;  amortization  expense  associated  with
capitalized software development costs; depreciation expense associated with computer equipment and software; certain fees paid to various third parties for the
use of their technology and services; and allocated overhead. Allocated overhead includes items such as information technology infrastructure, rent, and certain
employee benefit costs.

Cost of professional services and other revenue consists primarily of employee-related costs directly associated with these services, third-party consultant fees,

and allocated overhead.

Operating Expenses

Sales  and Marketing.  Sales  and  marketing  expenses  consist  primarily  of  employee-related  costs  directly  associated  with  our  sales  and  marketing  staff  and
commissions.  Other  sales  and  marketing  costs  include  digital  marketing  programs  and  promotional  events  to  promote  our  brand,  including  Domopalooza,  our
annual user conference, as well as tradeshows, advertising and allocated overhead. Contract acquisition costs, including sales commissions, are deferred and then
amortized on a straight-line basis over the period of benefit, which we have determined to be approximately four years for initial contracts. Contract acquisition
costs related to renewal contracts and professional services are recorded as expense when incurred if the period of benefit is one year or less.

59

 
 
 
 
Research and Development. Research and development expenses consist primarily of employee-related costs for the design and development of our platform,
contractor costs to supplement staff levels, third-party web services, consulting services, and allocated overhead. Our cycle of frequent updates has facilitated rapid
innovation  and  the  introduction  of  new  product  features  throughout  our  history.  We  capitalize  certain  software  development  costs  that  are  attributable  to
developing new features and adding incremental functionality to our platform, and amortize such costs as costs of subscription revenue over the estimated life of
the new feature or incremental functionality, which is generally three years.

General and Administrative. General and administrative expenses consist of employee-related costs for executive, finance, legal, human resources, recruiting

and administrative personnel; professional fees for external legal, accounting, recruiting and other consulting services; and allocated overhead costs.

Other Expense, Net

Other expense, net consists primarily of interest expense related to long-term debt and interest income earned on our cash, cash equivalents and short-term
investments.  It  also  includes  the  effect  of  exchange  rates  on  foreign  currency  transaction  gains  and  losses  as  well  as  foreign  currency  gains  and  losses  upon
remeasurement  of  intercompany  balances.  The  transactional  impacts  of  foreign  currency  are  recorded  as  foreign  currency  losses  (gains)  in  the  consolidated
statements of operations.

Provision for Income Taxes

Provision  for  income  taxes  consists  primarily  of  income  taxes  related  to  foreign  and  state  jurisdictions  in  which  we  conduct  business.  Because  of  the
uncertainty  of  the  realization  of  the  deferred  tax  assets,  we  have  a  full  valuation  allowance  for  domestic  net  deferred  tax  assets,  including  net  operating  loss
carryforwards and tax credits related primarily to research and development.

60

Results of Operations

The  following  tables  set  forth  selected  consolidated  statements  of  operations  data  and  such  data  as  a  percentage  of  total  revenue  for  each  of  the  periods

indicated:

Revenue:

Subscription

Professional services and other

Total revenue

Cost of revenue:

Subscription(1)
Professional services and other(1)

Total cost of revenue

Gross profit

Operating expenses:

Sales and marketing(1)
Research and development(1)
General and administrative(1)(2)(3)

Total operating expenses

Loss from operations
Other expense, net(1)

Loss before income taxes

Provision for income taxes

Net loss

________________
(1)

Includes stock-based compensation expense as follows:

Cost of revenue:

Subscription

Professional services and other

Sales and marketing

Research and development

General and administrative

Other expense, net

Total

Year Ended January 31,

2018

2019

2020

(in thousands)

$

87,463   $

117,157   $

21,061  

108,524  

32,427  

12,492  

44,919  

63,605  

131,802  

78,261  

29,323  

239,386  

(175,781)  

(396)  

(176,177)  

385  

25,307  

142,464  

32,781  

16,773  

49,554  

92,910  

131,081  

75,740  

30,176  

236,997  

(144,087)  

(8,974)  

(153,061)  

1,248  

146,837

26,558

173,395

35,366

20,564

55,930

117,465

127,567

69,224

35,941

232,732

(115,267)

(9,635)

(124,902)

754

$

(176,562)   $

(154,309)   $

(125,656)

2018

Year Ended January 31,

2019

(in thousands)

2020

$

48   $

40  

1,845  

2,311  

5,090  

36  

219   $

154  

7,387  

6,519  

7,492  

30  

$

9,370  

$

21,801  

$

507

404

10,770

6,339

5,637

190

23,847

(2)

Includes amortization of certain intangible assets of $0.1 million, $0.1 million and $0.1 million for the years ended January 31, 2018, 2019 and 2020, respectively.

(3)

Includes reversals of contingent tax-related accruals of $3.5 million and $1.3 million for the years ended January 31, 2019 and 2020, respectively.

61

 
 
 
 
 
 
 
   
 
   
   
 
   
   
 
   
   
 
 
 
 
 
 
 
   
 
   
   
Revenue:

Subscription

Professional services and other

Total revenue

Cost of revenue:

Subscription

Professional services and other

Total cost of revenue

Gross margin

Operating expenses:

Sales and marketing

Research and development

General and administrative

Total operating expenses

Loss from operations

Other expense, net

Loss before income taxes

Provision for income taxes

Net loss

Year Ended January 31,

2018

2019

2020

81 %  

82 %  

19

100

30

12

42

58

121

72

27

220

(162)

—  

(162)

—  

(162)%  

18

100

23

12

35

65

92

53

21

166

(101)

(6)

(107)

1

85 %

15

100

20

12

32

68

74

40

20

134

(66)

(6)

(72)

—

(108)%  

(72)%

Discussion of the Years Ended January 31, 2019 and 2020

Revenue

Revenue:

Subscription

Professional services and other

Total revenue

Percentage of revenue:

Subscription

Professional services and other

Total

Year Ended January 31,

2019

2020

$ Change

% Change

(in thousands)

$

$

117,157

  $

146,837

  $

25,307

26,558

142,464

  $

173,395

  $

29,680  

1,251  

30,931  

25%

5

22

82%  

18

100%  

85%    

15

100%    

Total revenue was $173.4 million for the year ended January 31, 2020, compared to $142.5 million for the year ended January 31, 2019, an increase of $30.9
million, or 22%. Subscription revenue was $146.8 million, or 85% of total revenue, for the  year ended January 31, 2020, compared to $117.2 million, or 82% of
total revenue, for the year ended January 31, 2019. The increase in subscription revenue was primarily due to a $23.7 million increase from new customers and a
$6.0 million net increase from existing customers. Our customer count increased 5% from January 31, 2019 to January 31, 2020. We anticipate that as we continue
to close new business and retain our customers that subscription revenue will continue to increase as a percent of total revenue.

Professional services and other revenue was $26.6 million, or 15% of total revenue, for the year ended January 31, 2020, compared to $25.3 million, or 18% of

total revenue, for the year ended January 31, 2019. This increase is due to a higher volume of implementation and training services provided to our customers.

62

 
 
 
 
 
   
   
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
   
   
 
   
   
   
 
 
 
   
   
   
   
 
   
   
   
Cost of Revenue, Gross Profit and Gross Margin

Cost of revenue:

Subscription

Professional services and other

Total cost of revenue

Gross profit

Gross margin:

Subscription

Professional services and other

Total gross margin

Year Ended January 31,

2019

2020

$ Change

% Change

(in thousands)

$

$

$

32,781

  $

35,366

  $

16,773

49,554

92,910

  $

  $

20,564

55,930

117,465

  $

  $

2,585  

3,791  

6,376  

24,555  

8%

23

13

26

72%  

34

65

76%    

23

68

Cost  of  subscription  revenue  was  $35.4 million for  the  year  ended  January  31,  2020,  compared  to  $32.8 million for  the  year  ended  January  31,  2019, an
increase  of  $2.6 million, or 8%.  The  increase  in  cost  of  subscription  revenue  was  due  to  an  increase  in  costs  related  to  third-party  hosting  services  caused  by
increased customer usage.

Cost of professional services and other revenue was $20.6 million for the year ended January 31, 2020, compared to $16.8 million for the year ended January
31, 2019. This increase is primarily due to a higher volume of services provided by third-party consultants related to implementation and training and employee-
related costs.

Subscription  gross  margin  improved  due  to  economies  of  scale  driven  by  increased  subscription  revenue  and  cost  improvements  due  to  more  proactive
management and optimization of our third-party hosting services. We expect subscription gross margin to improve as we continue to effectively manage our data
center operations and third-party hosting services.

Services gross margin declined due to heavier use of third-party consultants to perform services for our customers. In addition, rates for these consultants have
increased from the prior year. We expect the gross margin for professional services to fluctuate from period to period due to changes in the proportion of services
provided by third-party consultants, seasonality, as well as timing of projects.

Operating Expenses

Operating expenses:

Sales and marketing

Research and development

General and administrative

Total operating expenses

Percentage of revenue:

Sales and marketing

Research and development

General and administrative

Year Ended January 31,

2019

2020

$ Change

% Change

(in thousands)

$

$

131,081

  $

127,567

  $

75,740

30,176

69,224

35,941

236,997

  $

232,732

  $

(3,514)  

(6,516)  

5,765  

(4,265)  

(3)%

(9)

19

(2)

92%  

53

21

74%    

40

20

Sales and marketing expenses were $127.6 million for the  year ended January 31, 2020, compared to $131.1 million for the  year ended January 31, 2019, a
decrease of $3.5 million, or 3%. The change was primarily due to a $12.1 million decrease in marketing programs and event costs. This decrease was partially
offset by an increase of $10.3 million in employee-related

63

 
   
   
 
 
 
 
 
 
 
   
   
 
   
   
   
 
 
 
   
   
   
   
 
   
   
 
   
   
 
   
   
 
 
 
 
 
 
 
   
   
 
   
   
   
 
 
 
 
 
   
   
   
   
 
   
   
 
   
   
costs primarily due to higher sales headcount and salary increases and $3.4 million of stock-based compensation. Contract labor decreased by $2.1 million due to
heavier usage of marketing consultants in the prior year.

Sales and marketing expense as a percentage of total revenue decreased from 92% in the  year ended January 31, 2019 to 74% in the  year ended January 31,

2020. We expect sales and marketing expense to continue to decline as a percentage of total revenue in the long term.

Research and development expenses were $69.2 million for the year ended January 31, 2020, compared to $75.7 million for the year ended January 31, 2019,
a  decrease  of  $6.5  million,  or  9%.  Employee-related  costs  and  allocated  overhead  decreased  by  a  combined  $5.1  million  due  to  lower  headcount.  Software
subscription decreased by $1.0 million due to decreased usage of several software vendors. Contract labor decreased by $0.3 million due to decreased usage of
development contractors.

Research and development expense as a percentage of revenue decreased from 53% in the year ended January 31, 2019 to 40% in the year ended January 31,
2020. We expect research and development expense to continue to decline as a percentage of total revenue in the long term as we leverage previous investments in
our research and development organization.

General and administrative expenses were $35.9 million for the year ended January 31, 2020, compared to $30.2 million for the year ended January 31, 2019,
an increase of $5.8 million, or 19%. The change was primarily due to an increase in employee-related costs and allocated overhead of $2.2 million and an increase
in professional and legal fees of $1.4 million, both of which are related to additional costs associated with operating as a public company. Contract labor increased
by $0.8 million due to heavier usage of third-party administrative services. Other increases included $0.7 million in costs associated with insurance premiums and a
combined $0.4 million in software subscription costs, and education and training.

General and administrative expenses as a percent of revenue decreased from 21% in the  year ended January 31, 2019 to 20% in the  year ended January 31,
2020. In the long term, we expect general and administrative expense to decline as a percentage of total revenue as we leverage previous investments in our general
and  administrative  organization;  however,  we  expect  general  and  administrative  expense  to  increase  in  absolute  dollars  due  to  additional  costs  associated  with
operating as a public company including incremental costs for accounting, compliance, insurance, and investor relations.

Other Expense, Net

Year Ended January 31,

2019

2020

$ Change

% Change

(in thousands)

Other expense, net

$

(8,974)   $

(9,635)   $

(661)  

7%

Other expense, net increased $0.7 million. This increase is primarily due to an increase in interest expense of $1.5 million related to the credit facility, offset

by changes in foreign exchange rates, which decreased expense by $0.5 million, and increased interest income of $0.4 million.

Provision for Income Taxes

Provision for income taxes

$

1,248   $

754   $

(494)  

(40)%

Provision for income taxes decreased $0.5 million due to refunds received during the year ended January 31, 2020. We expect income tax expense to increase

in conjunction with growth in our international subsidiaries in the long term.

Year Ended January 31,

2019

2020

$ Change

% Change

(in thousands)

64

 
   
   
 
 
 
 
 
 
 
   
   
 
   
   
 
 
 
 
 
 
 
   
   
Discussion of the Years Ended January 31, 2018 and 2019

Revenue

Revenue:

Subscription

Professional services and other

Total revenue

Percentage of revenue:

Subscription

Professional services and other

Total

Year Ended January 31,

2018

2019

$ Change

% Change

(in thousands)

$

$

87,463

  $

117,157

  $

21,061

25,307

108,524

  $

142,464

  $

29,694  

4,246  

33,940  

34%

20

31

81%  

19

100%  

82%    

18

100%    

Total revenue was $142.5 million for the year ended January 31, 2019, compared to $108.5 million for the year ended January 31, 2018, an increase of $33.9

million, or 31%. Subscription revenue was $117.2 million, or 82% of total revenue, for the  year ended January 31, 2019, compared to $87.5 million, or 81% of
total revenue, for the year ended January 31, 2018. The increase in subscription revenue was primarily due to a $23.4 million increase from new customers and a
$6.3 million increase from existing customers. Our customer count increased 15% from January 31, 2018 to January 31, 2019.

Professional services and other revenue was $25.3 million, or 18% of total revenue, for the year ended January 31, 2019, compared to $21.1 million, or 19% of

total revenue, for the year ended January 31, 2018. This increase is due to a higher volume of implementation and training services provided to our customers.

Cost of Revenue, Gross Profit and Gross Margin

Cost of revenue:

Subscription

Professional services and other

Total cost of revenue

Gross profit

Gross margin:

Subscription

Professional services and other

Total gross margin

Year Ended January 31,

2018

2019

$ Change

% Change

(in thousands)

$

$

$

32,427

  $

32,781

  $

12,492

44,919

63,605

  $

  $

16,773

49,554

92,910

  $

  $

354  

4,281  

4,635  

29,305  

1%

34

10

46

63%  

41

59

72%    

34

65

Cost  of  subscription  revenue  was  $32.8 million for  the  year  ended  January  31,  2019,  compared  to  $32.4 million for  the  year  ended  January  31,  2018, an
increase of $0.4 million, or 1%. The majority of the increase in cost of subscription revenue was due to employee-related costs, which increased by $2.1 million
primarily as a result of salary increases. Other increases included $0.9 million related to our data center and $0.7 million in amortization of capitalized software
development costs. These increases were offset by a decrease of $3.3 million related to optimization of our third-party hosting services.

Cost of professional services and other revenue was $16.8 million for the year ended January 31, 2019, compared to $12.5 million for the year ended January

31, 2018. This increase is primarily due to a higher volume of services provided by third-party consultants related to implementation and training.

65

 
   
   
 
 
 
 
 
 
 
   
   
 
   
   
   
 
 
 
   
   
   
   
 
   
   
   
 
   
   
 
 
 
 
 
 
 
   
   
 
   
   
   
 
 
 
   
   
   
   
 
   
   
 
   
   
Subscription  gross  margin  improved  due  to  economies  of  scale  driven  by  increased  subscription  revenue  and  cost  improvements  due  to  more  proactive

management and optimization of our third-party hosting services.

Services gross margin declined due to heavier use of third-party consultants to perform services for our customers. In addition, rates for these consultants have

increased from the prior year.

Operating Expenses

Operating expenses:

Sales and marketing

Research and development

General and administrative

Total operating expenses

Percentage of revenue:

Sales and marketing

Research and development

General and administrative

Year Ended January 31,

2018

2019

$ Change

% Change

(in thousands)

$

$

131,802

  $

131,081

  $

78,261

29,323

75,740

30,176

239,386

  $

236,997

  $

(721)  

(2,521)  

853  

(2,389)  

(1)%

(3)

3

(1)

121%  

92%    

72

27

53

21

Sales and marketing expenses were $131.1 million for the  year ended January 31, 2019, compared to $131.8 million for the  year ended January 31, 2018, a
decrease of $0.7 million, or 1%. The change was primarily due to a $10.2 million decrease in marketing programs and event costs. This decrease was offset by an
increase  of  $8.2  million  in  employee-related  costs,  including  $5.6  million  of  stock-based  compensation  related  to  the  performance  vesting  condition  of  certain
RSUs, which was deemed probable of being satisfied upon the effectiveness of the registration statement related to our initial public offering, or IPO, and $2.6
million attributable to higher headcount and salary increases. Other increases included commission expense, which increased by $0.7 million due to higher sales,
and travel expense, which increased by $0.4 million.

Sales and marketing expense as a percentage of total revenue decreased from 121% in the year ended January 31, 2018 to 92% in the year ended January 31,

2019.

Research and development expenses were $75.7 million for the year ended January 31, 2019, compared to $78.3 million for the year ended January 31, 2018,
a decrease of $2.5 million, or 3%. Employee-related costs increased by $4.2 million due to stock-based compensation related to the performance vesting condition
of certain RSUs, which was deemed probable of being satisfied upon the effectiveness of the registration statement related to our IPO. This increase was offset by a
$3.6  million  increase  in  capitalized  software  development  costs  (resulting  in  decreased  expense)  and  a  decrease  of  $3.0  million  in  third-party  web  services  for
internal use.

Research and development expense as a percentage of revenue decreased from 72% in the year ended January 31, 2018 to 53% in the year ended January 31,

2019.

General and administrative expenses were $30.2 million for the year ended January 31, 2019, compared to $29.3 million for the year ended January 31, 2018,
an  increase  of  $0.9  million,  or  3%.  Employee-related  costs  increased  by  $3.3  million,  including  $2.4  million  of  stock-based  compensation  related  to  the
performance vesting condition of certain RSUs, which was deemed probable of being satisfied upon the effectiveness of the registration statement related to our
IPO, and $0.9 million attributable to higher headcount and salary increases. Other increases included $0.8 million in costs associated with being a public company.
These increases were offset by a $3.5 million reversal of a contingent tax-related accrual.

General and administrative expenses as a percent of revenue decreased from 27% in the  year ended January 31, 2018 to 21% in the  year ended January 31,

2019.

66

 
   
   
 
 
 
 
 
 
 
   
   
 
   
   
   
 
 
 
 
 
   
   
   
   
 
   
   
 
   
   
Other Expense, Net

Year Ended January 31,

2018

2019

$ Change

% Change

(in thousands)

Other expense, net

$

(396)   $

(8,974)   $

(8,578)  

2,166%

Other expense, net increased $8.6 million. This increase is primarily due to an increase in interest expense of $10.0 million related to the credit facility, offset

by interest income on IPO proceeds of $2.1 million.

Provision for Income Taxes

Year Ended January 31,

2018

2019

$ Change

% Change

(in thousands)

Provision for income taxes

$

385   $

1,248   $

863  

224%

Provision for income taxes increased $0.9 million due to the impact of the Tax Cuts and Jobs Act on the income tax provision for the year ended January 31,

2018 and expanded foreign operations during the year ended January 31, 2019.

Quarterly Results of Operations

The  following  tables  set  forth  selected  unaudited  quarterly  consolidated  statements  of  operations  data  for  each  of  the  eight  quarters  in  the  period  ended
January 31, 2020, as well as the percentage of revenue that each line item represents for each quarter. The information for each of these quarters has been prepared
on  the  same  basis  as  the  audited  annual  consolidated  financial  statements  included  elsewhere  in  this  Annual  Report  on  Form  10-K  and,  in  the  opinion  of
management, includes all adjustments, which consist only of normal recurring adjustments, necessary for the fair presentation of the results of operations for these
periods in accordance with GAAP. This data should be read in conjunction with our audited consolidated financial statements and related notes included elsewhere
in this Annual Report on Form 10-K. These quarterly operating results are not necessarily indicative of our operating results for a full year or any future period.

67

 
   
   
 
 
 
 
 
 
 
   
   
 
   
   
 
 
 
 
 
 
 
   
   
April 30,

July 31,

October 31,

January 31,

April 30,

2018

2018

2018

2019

2019

July 31,

2019

  October 31,

January 31,

2019

2020

Three Months Ended

(in thousands)

28,166   $

30,398

  $

31,930

  $

26,663   $
5,282  
31,945  

8,056  
3,510  
11,566  
20,379  

39,656  
19,064  
4,644  
63,364  

6,101
34,267  

8,265

4,253
12,518  
21,749  

34,002  
20,919  
10,207  
65,128  

(42,985)

(1,919)

(44,904)

603  

(45,507)

(27.63)

  $
  $

(43,379)

(2,898)

(46,277)

107  

(46,384)

(4.41)

  $
  $

$

$

6,446

36,844

8,193

4,734

12,927

23,917

28,034

18,803

7,055

53,892

(29,975)

(2,371)

(32,346)

199

7,478

39,408

8,267

4,276

12,543

26,865

29,389

16,954

8,270

54,613

(27,748)

(1,786)

(29,534)

339

(32,545)

(1.24)

  $
  $

(29,873)

(1.13)

  $
  $

34,391   $
6,407  
40,798  

34,873   $
6,787  
41,660  

37,841   $
6,925  
44,766  

8,035  
4,769  
12,804  
27,994  

35,949  
17,099  
8,017  
61,065  
(33,071)  
(2,325)  
(35,396)  
140  
(35,536)   $
(1.32)   $

8,816  
5,395  
14,211  
27,449  

29,501  
17,046  
9,275  
55,822  
(28,373)  
(2,482)  
(30,855)  
305  
(31,160)   $
(1.14)   $

9,045  
5,418  
14,463  
30,303  

29,784  
17,578  
9,590  
56,952  
(26,649)  
(2,368)  
(29,017)  
84  
(29,101)   $
(1.05)   $

39,732

6,439

46,171

9,470

4,982

14,452

31,719

32,333

17,501

9,059

58,893

(27,174)

(2,460)

(29,634)

225

(29,859)

(1.06)

1,647  

10,509  

26,338

26,461

26,966  

27,418  

27,638  

28,042

Revenue:

Subscription

$

Professional services and other

Total revenue

Cost of revenue:

Subscription(1)

Professional services and other(1)

Total cost of revenue

Gross profit

Operating expenses:

Sales and marketing(1)

Research and development(1)

General and administrative(1)(2)

Total operating expenses

Loss from operations

Other expense, net(1)

Loss before income taxes

Provision for income taxes

Net loss

Net loss per share, basic and diluted
Weighted-average number of shares
used in computing net loss per share,
basic and diluted
________________
(1)

Includes stock-based compensation expense as follows (in thousands):

April 30,

July 31,

October 31,

January 31,

April 30,

July 31,

  October 31,

January 31,

2018

2018

2018

2019

2019

2019

2019

2020

Three Months Ended

Cost of revenue:

Subscription

Professional services and other

Sales and marketing

Research and development

General and administrative

Other expense (income), net

Total

$

$

15   $
8  
305  
483  
1,265  
17  
2,093   $

55   $
70  
3,744  
2,993  
3,330  
(26)  
10,166   $

74   $
34  
1,441  
1,630  
1,461  
14  
4,654   $

75   $
42  
1,897  
1,413  
1,436  
25  
4,888   $

123   $
93  
4,008  
2,065  
1,238  
48  
7,575   $

67   $
60  
2,041  
1,294  
1,182  
47  
4,691   $

151   $
123  
2,135  
1,493  
1,533  
47  
5,482   $

166

128

2,586

1,487

1,684

48

6,099

(2)

Includes amortization of certain intangible assets as follows (in thousands):

April 30,

July 31,

  October 31,

January 31,

April 30,

July 31,

  October 31,

January 31,

2018

2018

2018

2019

2019

2019

2019

2020

Three Months Ended

General and administrative

$

20   $

20   $

20   $

20   $

20   $

20   $

20   $

20

(3)

Includes reversals of contingent tax-related accruals as follows (in thousands):

April 30,

July 31,

  October 31,

January 31,

April 30,

July 31,

  October 31,

January 31,

2018

2018

2018

2019

2019

2019

2019

2020

Three Months Ended

General and administrative

$

(3,513)   $

—   $

—   $

—   $

(1,293)   $

—   $

—   $

—

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
 
 
   
   
 
   
   
   
 
   
   
   
   
   
   
   
 
 
 
 
 
 
   
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
68

April 30,

July 31,

October 31,

January 31,

April 30,

July 31,

October 31,

January 31,

2018

2018

2018

2019

2019

2019

2019

2020

Three Months Ended

(as a percentage of total revenue)

83 %  

82 %  

83 %  

81 %  

84 %  

84 %  

85 %  

17

100

25

11

36

64

124

60

15

199

(135)

(6)

(141)

2
(143)%  

18

100

24

13

37

63

99

61

30

190

(127)

(8)

(135)

—  
(135)%  

17

100

22

13

35

65

76

51

19

146

(81)

(6)

(87)

1

19

100

21

11

32

68

75

43

20

138

(70)

(5)

(75)

1

(88)%  

(76)%  

16

100

20

11

31

69

88

42

20

150

(81)

(6)

(87)
—  
(87)%  

16

100

21

13

34

66

71

41

22

134

(68)

(6)

(74)

1
(75)%  

15

100

20

12

32

68

67

39

22

128

(60)

(5)

(65)
—  
(65)%  

86 %

14

100

21

10

31

69

70

38

20

128

(59)

(5)

(64)

1

(65)%

Revenue:

Subscription

Professional services and other

Total revenue

Cost of revenue:

Subscription

Professional services and other

Total cost of revenue

Gross margin

Operating expenses:

Sales and marketing

Research and development

General and administrative

Total operating expenses

Loss from operations

Other expense, net

Loss before income taxes

Provision for income taxes

Net loss

Quarterly Trends in Revenue

Our quarterly revenue increased sequentially for all periods presented primarily due to increases in the number of new customers, average contract value and
expanded relationships with existing customers. In some cases, revenue for professional services decreased period over period due to timing of work completed on
large projects. Our professional services revenue has experienced significant volatility in the past and we expect this volatility to continue.

Quarterly Costs and Expenses Trends

Costs of subscription services remained relatively flat across the first five quarters presented above. For the three months ended July 31, 2019, October 31,
2019, and January 31, 2020, costs of subscription services increased compared to the preceding three month period due to an increase in web hosting costs as a
result  of increased  customer  usage.  Costs of professional  services  fluctuated  across  the  quarters  presented,  primarily  due to timing  of work completed  on large
projects. For the three months ended January 31, 2019 and 2020, costs of professional services decreased compared to the preceding three month period primarily
due to seasonally low delivery of professional services.

All three categories of operating expenses (sales and marketing, research and development, and general and administrative), for the three months ended July
31, 2018 were higher than usual due to stock-based compensation related to the vesting of certain RSUs with a performance condition, which was deemed probable
of being satisfied upon the effectiveness of the registration statement related to our IPO.

Sales and marketing costs fluctuated across the quarters presented, primarily due to the timing of marketing events. These costs were higher than usual during
the  three  months  ended  April  30,  2018  and  2019  due  to  increased  costs  associated  with  our  annual  Domopalooza  user  conference.  For  the  three  months  ended
January 31, 2019 and 2020, sales and marketing costs increased compared to the preceding three month period primarily due to an increase in sales commissions
related to seasonally high sales activity.

Research and development costs decreased during the three months ended October 31, 2018 and January 31, 2019 compared to the first two quarters presented

due to lower employee-related costs. For the remaining quarters, research and development remained relatively flat.

69

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
 
 
   
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
General  and  administrative  costs  were  lower  than  usual  during  the  three  months  ended  April  30,  2018  and  2019  due  to  reversals  of  contingent  tax-related

accruals, and in general have increased since our initial public offering due to higher costs associated with operating as a public company.

Other  expense,  net  fluctuated  slightly  due  to  interest  rates  associated  with  the  credit  facility  and  balances  in  interest-bearing  accounts,  but  has  remained

relatively flat in recent quarters.

Our quarterly operating results may fluctuate due to various factors affecting our performance. In addition, we recognize revenue from subscriptions ratably

over the term of the contract. Therefore, changes in our contracting activity in the near term may not impact changes to our reported revenue until future periods.

Quarterly Billings

The following table sets forth billings for each of the eight quarters in the period ended January 31, 2020.

April 30,

July 31,

October 31,

January 31,

April 30,

July 31,

  October 31,

January 31,

Three Months Ended

Billings (in thousands)

$

33,714   $

35,664   $

38,791   $

57,241   $

41,065   $

2018

2018

2018

2019

2019

2019
38,794   $

2019
44,428   $

2020

64,950

Quarterly Billings Trends

The  improvement  in  billings  is  due  to  the  acquisition  of  additional  customers  and  sales  of  larger  subscription  contracts  to  existing  customers,  which  are
attributable  to  our  continued  focus  on  selling  to  enterprise  customers.  The  increase  in  billings  during  the  three  months  ended  January  31,  2019  and  2020 is
primarily from seasonality due to the buying patterns of our larger customers and the higher concentration of customers renewing their subscriptions in our fiscal
fourth quarter.

Liquidity and Capital Resources

As of January 31, 2020, we had $80.8 million of cash and cash equivalents and $18.0 million of short-term investments, which were held for working capital
purposes.  Our  cash,  cash  equivalents  and  short-term  investments  consist  primarily  of  cash,  money  market  funds,  certificates  of  deposit,  reverse  repurchase
agreements, commercial paper, U.S. treasury securities, asset-backed securities, and corporate debt securities. In December 2017, we entered into an $80.0 million
credit facility and drew $50.0 million. In April 2018, we amended the credit facility pursuant to which we were able to incur an additional $20.0 million in term
loan borrowings, for a total availability of $100.0 million under the amended facility. We drew the remaining $50.0 million during April 2018.

Since  inception,  we  have  financed  operations  primarily  through  the  periodic  sale  of  convertible  preferred  stock,  cash  collected  from  customers  for  our
subscriptions and services, our IPO and to a lesser extent, debt financing. Our principal uses of cash have consisted of employee-related costs, marketing programs
and events, payments related to hosting our cloud-based platform and purchases of short-term investments.

We believe our existing cash and cash equivalents, together with our short-term investments, will be sufficient to meet our projected operating requirements
for at least the next 12 months.  We may need to raise additional funds to invest in growth opportunities, product development, sales and marketing, and other
purposes. Our future capital requirements will depend on many factors, including our growth rate; the level of investments we make in product development, sales
and marketing activities, and other investments to support the growth of our business; the continuing market acceptance of our platform; customer retention rates,
and may increase materially from those currently planned. We may seek to raise additional funds through equity or debt financings. If we raise additional funds
through the incurrence of indebtedness, such indebtedness likely would have rights that are senior to holders of our equity securities and could contain covenants
that restrict operations in the same or similar manner as our credit facility. Any additional equity financing likely would be dilutive to existing stockholders. We
cannot assure you that any additional financing will be available to us on acceptable terms, or at all.

Although  we  are  not  currently  a  party  to  any  agreement  or  letter  of  intent  with  respect  to  potential  investments  in,  or  acquisitions  of,  complementary
businesses, services or technologies, we may enter into these types of arrangements in the future, which could also require us to seek additional equity financing,
incur indebtedness, or use cash resources. We have no present understandings, commitments or agreements to enter into any such acquisitions.

70

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Credit Facility

The credit facility, as amended, permits us to incur up to $100.0 million in term loan borrowings, all of which had been drawn as of January 31, 2020. Each
term loan requires that we pay only interest until the maturity date. A portion of the interest that accrues on the outstanding principal of each term loan is payable
in cash on a monthly basis, which portion accrues at a floating rate equal to the greater of (1) 7% and (2) three-month LIBOR plus 5.5% per year. As of January 31,
2020, the interest rate was approximately 7.4%. In addition, a portion of the interest that accrues on the outstanding principal of each term loan is capitalized and
added to the principal amount of the outstanding term loan on a monthly basis, which portion accrues at a fixed rate equal to 2.5% per year. In December 2017, we
incurred $50.0 million in term loan borrowings under the credit facility.

We drew the remaining $50.0 million in term loan borrowing under the amended credit facility in April 2018. The amendment increased the closing fee from

$3.6 million to $4.5 million.

In January 2019, we entered into an amendment to this credit facility which extended the maturity date for both outstanding loans to October 1, 2022. The

amendment also revised the maximum debt ratio financial covenant and increased the amount of the closing fee from $4.5 million to $7.0 million.

The  credit  facility  contains  customary  conditions  to  borrowing,  events  of  default  and  covenants,  including  covenants  that  restrict  our  ability  to  dispose  of
assets, make material changes to the nature, control or location of our business, merge with or acquire other entities, incur indebtedness or encumbrances, make
distributions  to  holders  of our  capital  stock,  make  investments  or enter  into  transactions  with  affiliates.  In addition,  we are  required  to comply  with  a financial
covenant based on the ratio of our outstanding indebtedness to our annualized recurring revenue. As amended, the maximum ratio is 0.75 on January 31, 2020 and
April 30, 2020; 0.70 on July 31, 2020 and October 31, 2020; 0.65 on January 31, 2021 and April 30, 2021; and 0.60 on July 31, 2021 through the maturity date.

The  credit  facility  defines  our  annualized  recurring  revenue  as  four  times  our  aggregate  revenue  for  the  immediately  preceding  quarter  (net  of  recurring
discounts and discounts for periods greater than one year) less the annual contract value of any customer contracts pursuant to which we were advised during such
quarter  would  not  be  renewed  at  the  end  of  the  current  term  plus  the  annual  contract  value  of  existing  customer  contract  increases  during  such  quarter.  This
covenant  is  measured  quarterly  on  a  three-month  trailing  basis.  Upon  the  occurrence  of  an  event  of  default,  such  as  non-compliance  with  covenants,  any
outstanding principal, interest and fees become due immediately. We were in compliance with the covenant terms of the credit facility at January 31, 2019 and
January 31, 2020. The credit facility is secured by substantially all of our assets.

Historical Cash Flow Trends

Net cash used in operating activities

Net cash used in investing activities

Net cash provided by financing activities

Operating Activities

2018

Year Ended January 31,

2019

(in thousands)

$

(148,657)   $

(131,367)   $

(7,596)  

149,100  

(7,976)  

254,335  

2020

(80,219)

(23,815)

7,984

Net  cash  used  in  operating  activities  is  significantly  influenced  by  the  amount  of  cash  we  invest  in  our  personnel,  timing  and  amounts  we  use  to  fund
marketing programs and events to expand our customer base, and the costs to provide our cloud-based platform and related outsourced professional services to our
customers. These outflows are partially offset by the amount and timing of payments received from our customers.

Net cash used in operating activities during the year ended January 31, 2018, consisted of cash outflows of $274.0 million exceeding the $125.3 million of
cash collected from customers. Significant components of cash outflows included $146.4 million for personnel costs and $74.5 million for marketing programs and
events, third-party costs to provide our platform and outsourced professional services.

Net cash used in operating activities during the year ended January 31, 2019 consisted of cash outflows of $290.6 million exceeding the $159.2 million of cash
collected  from  customers.  Significant  components  of  cash  outflows  included  $150.6  million  for  personnel  costs  and  $74.1  million  for  marketing  programs  and
events, third-party costs to provide our platform and outsourced professional service.

71

 
 
 
 
 
 
 
   
Net cash used in operating activities during the year ended January 31, 2020 consisted of cash outflows of $274.5 million exceeding the $194.3 million of cash
collected  from  customers.  Significant  components  of  cash  outflows  included  $148.4  million  for  personnel  costs  and  $57.7  million  for  marketing  programs  and
events, third-party costs to provide our platform and outsourced professional services.

Investing Activities

Our investing activities  have consisted  primarily  of purchases of short-term investments and property and equipment purchases. Significant components of
purchased property and equipment include capitalized development costs related to internal-use software and computer equipment and software for our data center.

Net cash used in investing activities during the year ended January 31, 2018 consisted primarily of $5.1 million of purchased property and equipment and $2.2

million of capitalized development costs related to internal-use software.

Net cash used in investing activities during the year ended January 31, 2019 consisted primarily of  $6.3 million of capitalized development costs related to

internal-use software and $1.6 million of purchased property and equipment.

Net cash used in investing activities during the year ended January 31, 2020 consisted primarily of $102.1 million of purchases of short-term investments,
offset  by  $84.8  million  from  maturities  of  short-term  investments.  The  remaining  amount  consisted  primarily  of  $6.0  million  of  capitalized  development  costs
related to internal-use software and $0.5 million of purchased property and equipment.

Financing Activities

Our financing activities have consisted primarily of proceeds from our IPO, issuances of convertible preferred stock, proceeds from our credit facility and to a

lesser extent, proceeds received from stock option exercises.

Net cash used in financing activities for the year ended January 31, 2018 consisted primarily of $99.1 million of net proceeds from the issuance of convertible

preferred stock, $48.9 million of proceeds from our credit facility, net of issuance costs and $1.3 million from proceeds received from stock option exercises.

Net cash provided by financing  activities  for the year ended January 31, 2019 consisted  primarily  of $202.6 million  of IPO proceeds  (net of underwriters'
discounts and commissions and offering costs paid during the period), $49.6 million of proceeds from our credit facility, net of issuance costs, and $2.3 million
from proceeds received from stock option exercises.

Net  cash  provided  by  financing  activities  for  the  year  ended  January  31,  2020 consisted  primarily  of  $7.8  million  of  proceeds  from  our  employee  stock
purchase plan and $1.6 million of proceeds received from stock option exercises, offset by $1.4 million used to repurchase shares for tax withholdings on release of
restricted stock.

Contractual Obligations and Commitments

Contractual  obligations  are  cash  that  we  are  obligated  to  pay  as  part  of  certain  contracts  that  we  have  entered  into  during  the  normal  course  of  business.

At January 31, 2020, the future non-cancelable minimum payments under these commitments were as follows:

Long-term debt(1)
Operating lease obligations(2)
Other obligations(3)

Total contractual obligations

Less Than 1 Year

1 to 3 Years

3 to 5 Years

  More Than 5 Years  

Total

Payments Due by Period

(in thousands)

$

$

7,229   $

133,705   $

—   $

—   $

6,926  

15,665  

6,299  

26,821  

2,428  

24,000  

3,780  

—  

29,820   $

166,825   $

26,428   $

3,780   $

140,934

19,433

66,486

226,853

Includes interest payments of $33.9 million and a closing fee due at maturity of $7.0 million.

________________
(1)
(2) We lease our facilities under long-term operating leases, which expire at various dates through 2027.
(3) Other obligations are associated with non-cancelable contracts primarily for cloud infrastructure services and software subscriptions. Obligations under contracts that we

can cancel without a significant penalty have been excluded.

72

 
 
 
 
 
 
   
 
   
   
Off-Balance Sheet Arrangements

As of January 31, 2020, we did not have any relationships with unconsolidated entities or financial partnerships, such as entities often referred to as structured
finance or variable interest entities, which would have been established for the purpose of facilitating off balance sheet arrangements or other contractually narrow
or limited purposes.

Critical Accounting Policies and Estimates

We prepare our consolidated financial statements in accordance with generally accepted accounting principles in the United States, or GAAP. The preparation
of these consolidated financial statements requires us to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenue, costs and
expenses, and related disclosures. To the extent that there are material differences between these estimates and actual results, our financial condition or results of
operations would be affected. We base our estimates on past experience and other assumptions that we believe are reasonable under the circumstances, and we
evaluate these estimates on an ongoing basis. Critical accounting policies and estimates are those that we consider critical to understanding our historical and future
performance, as these policies relate to the more significant areas involving management's judgments and estimates.

Revenue Recognition

We derive revenue primarily from subscriptions to our cloud-based platform and professional services. Revenue is recognized when control of these services

is transferred to customers in an amount that reflects the consideration to which we expect to be entitled to in exchange for those services, net of sales taxes.

For  sales  through  channel  partners,  we  consider  the  channel  partner  to  be  the  end  customer  for  the  purposes  of  revenue  recognition  as  our  contractual
relationships  with  channel  partners  do  not  depend  on  the  sale  of  our  services  to  their  customers  and  payment  from  the  channel  partner  is  not  contingent  on
receiving payment from their customers. Our contractual relationships with channel partners do not allow returns, rebates, or price concessions.

The price of subscriptions is generally fixed at contract inception and therefore, our contracts do not contain a significant amount of variable consideration.

Revenue recognition is determined through the following steps:

•

•

•

•

•

Identification of the contract, or contracts, with a customer

Identification of the performance obligations in the contract

Determination of the transaction price

Allocation of the transaction price to the performance obligations in the contract

Recognition of revenue when, or as, performance obligations are satisfied

Subscription Revenue

Subscription  revenue  primarily  consists  of  fees  paid  by  customers  to  access  our  cloud-based  platform,  including  support  services.  The  majority  of  our
subscription agreements have multi-year contractual terms and a smaller percentage have annual contractual terms. Revenue is recognized ratably over the related
contractual  term  beginning  on  the  date  that  the  platform  is  made  available  to  a  customer.  Access  to  the  platform  represents  a  series  of  distinct  services  as  we
continually  provide  access  to  and  fulfill  our  obligation  to  the  end  customer  over  the  subscription  term.  The  series  of  distinct  services  represents  a  single
performance  obligation  that  is  satisfied  over  time.  We  recognize  revenue  ratably  because  the  customer  receives  and  consumes  the  benefits  of  the  platform
throughout the contract period. Our contracts are generally non-cancelable.

Professional Services and Other Revenue

Professional services revenue consists of implementation services sold with new subscriptions as well as professional services sold separately. Other revenue
includes training and education. Professional services arrangements are billed in advance, and revenue from these arrangements is recognized as the services are
provided, generally based on hours incurred. Training and education revenue is also recognized as the services are provided.

73

Contracts with Multiple Performance Obligations

Most of our contracts with new customers contain multiple performance obligations, generally consisting of subscriptions and professional services. For these
contracts,  individual  performance  obligations  are  accounted  for  separately  if  they  are  distinct.  The  transaction  price  is  allocated  to  the  separate  performance
obligations  on  a  relative  standalone  selling  price  basis.  Standalone  selling  prices  are  determined  based  on  historical  standalone  selling  prices,  taking  into
consideration overall pricing objectives, market conditions and other factors, including contract value, customer demographics and the number and types of users
within the contract.

As of January 31, 2020, approximately $218.3 million of revenue was expected to be recognized from remaining  performance  obligations  for subscription
contracts. We expect to recognize approximately $134.0 million of this amount during the year ending January 31,  2021, with an additional $54.4 million being
recognized during the year ending January 31, 2022, and the balance recognized thereafter. As of January 31, 2020, approximately $14.6 million of revenue was
expected  to  be  recognized  from  remaining  performance  obligations  for  professional  services  and  other  contracts,  $11.1  million of  which  is  expected  to  be
recognized during the year ending January 31, 2021, and the balance recognized thereafter.

Contract Acquisition Costs

Contract acquisition costs, net are stated at cost net of accumulated amortization and primarily consist of deferred sales commissions, which are considered
incremental  and recoverable  costs of  obtaining  a contract  with a  customer. Contract  acquisition  costs for  initial  contracts  are  deferred  and then  amortized  on a
straight-line  basis  over  the  period  of  benefit,  which  we  have  determined  to  be  approximately  four  years.  The  period  of  benefit  is  determined  by  taking  into
consideration  contractual  terms,  expected  customer  life,  changes  in  our  technology  and  other  factors.  Contract  acquisition  costs  for  renewal  contracts  are  not
commensurate  with  contract  acquisition  costs  for  initial  contracts  and  are  recorded  as  expense  when  incurred  if  the  period  of  benefit  is  one  year  or  less.  If  the
period of benefit is greater than one year, costs are deferred and then amortized on a straight-line basis over the period of benefit. Contract acquisition costs related
to professional services and other performance  obligations with a period of benefit of one year or less are recorded as expense when incurred. Amortization of
contract acquisition costs is included in sales and marketing expenses in the accompanying consolidated statements of operations.

Capitalized Internal-Use Software Costs

We  capitalize  certain  costs  related  to  development  of  our  platform  incurred  during  the  application  development  stage.  Costs  related  to  preliminary  project
activities and post-implementation activities are expensed as incurred. Maintenance and training costs are also expensed as incurred. Capitalized costs are included
in property and equipment.

Capitalized internal-use software is amortized as subscription cost of revenue on a straight-line basis over its estimated useful life, which is generally three
years. Management evaluates the useful lives of these assets on an annual basis and tests for impairment whenever events or changes in circumstances occur that
could impact the recoverability of these assets.

Goodwill and Intangible Assets

Goodwill represents the excess of the purchase price in a business combination over the fair value of net tangible and intangible assets acquired. Goodwill and
indefinite-lived  intangible  assets are not amortized,  but rather  tested for impairment  at least  annually on November  1 or more  often if and when circumstances
indicate that the carrying value may not be recoverable. Finite-lived intangible assets are amortized over their useful lives.

Goodwill is tested for impairment based on reporting units. We periodically reevaluate our business and have determined that it continues to operate in one

segment, which is also considered the sole reporting unit. Therefore, goodwill is tested for impairment at the consolidated level.

We review our long-lived assets, including property and equipment and finite-lived intangible assets, for impairment whenever an event or change in facts and
circumstances indicates that their carrying amounts may not be recoverable. Recoverability of these assets is measured by comparing the carrying amount to the
estimated undiscounted future cash flows expected to be generated. If the carrying amount exceeds the undiscounted cash flows, the assets are determined to be
impaired and an impairment charge is recognized as the amount by which the carrying amount exceeds fair value.

Stock-Based Compensation

We have granted stock-based awards, consisting of stock options and restricted stock units, to our employees, certain consultants and certain members of our

board of directors. We record stock-based compensation based on the grant date fair

74

value of the awards, which include stock options and restricted stock units, and recognize the fair value of those awards as expense using the straight-line method
over the requisite service period of the award. For restricted stock units that contain performance conditions, we recognize expense using the accelerated attribution
method if  it  is  probable  the  performance  conditions  will  be  met. We  estimate  the  grant  date  fair  value  of  stock  options using  the  Black-Scholes  option-pricing
model.

Stock-based compensation expense related to purchase rights issued under the 2018 Employee Stock Purchase Plan, or ESPP, is based on the Black-Scholes
option-pricing model fair value of the estimated number of awards as of the beginning of the offering period. Stock-based compensation expense is recognized
using the straight-line method over the offering period.

The determination of the grant date fair value of stock-based awards is affected by the estimated fair value of our common stock as well as other assumptions

and judgments, which are estimated as follows:

•

•

•

•

•

Fair Value Per Share of Common Stock. Because there was no public market for our common stock prior to the IPO, the board of directors determined the
common  stock  fair  value  at  the  grant  date  by  considering  numerous  objective  and  subjective  factors,  including  contemporaneous  valuations  of  our
common  stock,  actual  operating  and  financial  performance,  market  conditions,  and  performance  of  comparable  publicly  traded  companies,  business
developments, the likelihood of achieving a liquidity event, and transactions involving preferred and common stock, among other factors. Subsequent to
the IPO, we determine the fair value of common stock as of each grant date using the market closing price of our Class B common stock on the date of
grant.

Expected Term. The expected term is determined using the simplified method, which is calculated as the midpoint of the option’s contractual term and
vesting period. We use this method due to limited stock option exercise history. For the ESPP, the expected term is the beginning of the offering period to
the end of each purchase period.

Expected Volatility. Since a public market for our common stock did not exist prior to the IPO and, therefore, we do not have a sufficient trading history
of our common stock, expected volatility is estimated based on a weighted average of the volatility of similar publicly held companies and the Company's
common stock over a period equivalent to the expected term of the awards.

Risk-free Interest Rate. The risk-free interest rate is determined using U.S. Treasury rates with a similar term as the expected term of the option.

Expected Dividend Yield. We have never declared or paid any cash dividends and do not presently plan to pay cash dividends in the foreseeable future.
Consequently, we use an expected dividend yield of zero.

JOBS Act Accounting Election

We are an emerging growth company, as defined in the Jumpstart Our Business Startups Act of 2012, or the JOBS Act. Under the JOBS Act, emerging growth
companies can delay adopting new or revised accounting standards issued subsequent to the enactment of the JOBS Act until such time as those standards apply to
private companies. We have elected to use this extended transition period for complying with new or revised accounting standards that have different effective
dates for public and private companies until the earlier of the date we (1) are no longer an emerging growth company or (2) affirmatively and irrevocably opt out of
the  extended  transition  period  provided  in  the  JOBS  Act.  As  a  result,  our  financial  statements  may  not  be  comparable  to  companies  that  comply  with  new  or
revised accounting pronouncements as of public company effective dates.

Recent Accounting Pronouncements

ASU No. 2016-02

In February 2016, the FASB issued ASU No. 2016-02, Leases (Topic 842), which requires lessees to record most leases on the balance sheet and recognize the
expenses on the income statement in a manner similar to current practice. ASU 2016-02 states that a lessee would recognize a lease liability for the obligation to
make lease payments and a right-to-use asset for the right to use the underlying asset for the lease term. For public entities, the new standard is effective for fiscal
years  beginning  after  December  15,  2018  and  interim  periods  within  that  reporting  period.  For  all  other  entities,  this  standard  is  effective  for  annual  reporting
periods beginning after December 15, 2019 and interim periods within annual periods beginning after December 15, 2020. Early adoption is permitted. We expect
to adopt this standard as of February 1, 2020 using the modified retrospective transition method with the option to recognize a cumulative-effect adjustment at the
date of adjustment. Upon adoption, we expect to elect the transition package of practical expedients permitted within the new standard, which among other things,
allows the carryforward of the historical lease classification. We continue to evaluate which other, if any, practical expedients will be elected.

75

We  are  in the final  stages  of completing  our review  of  historical  lease  contracts  to quantify  the  expected  impact  of  adoption  on our  consolidated  financial
statements. To illustrate the magnitude of this change, the remaining amounts payable under our off-balance sheet operating leases at January 31, 2020 is disclosed
in Note 11, "Commitments and Contingencies." Beginning on February 1, 2020, remaining amounts payable under our operating leases, excluding those with terms
less than 12 months, will be discounted and recorded as right-of-use assets and lease liabilities on our consolidated balance sheet. We do not anticipate that the
adoption of this standard will have a material impact on our consolidated statements of operations or statements of cash flows.

In  June  2016,  the  FASB  issued  ASU  No.  2016-13,  Financial  Instruments-Credit  Losses  (Topic  326),  which  requires  the  measurement  and  recognition  of
expected credit losses for certain financial instruments, which includes our accounts receivable and available-for-sale debt securities. ASU 2016-13 replaces the
existing incurred loss impairment model with an expected loss methodology, which will result in more timely recognition of credit losses. For available-for-sale
debt securities, credit losses should be recorded through an allowance for credit losses. We expect to adopt this standard for the year ending January 31, 2021. The
standard requires a cumulative effect adjustment to the balance sheet as of the beginning of the first reporting period in which the guidance is effective. We are
evaluating the impact of the adoption of ASU 2016-13 on our consolidated financial statements.

76

Item 7A. Quantitative and Qualitative Disclosures about Market Risk 

We are exposed to certain market risks in the ordinary course of our business. These risks primarily include interest rate sensitivities as follows:

Interest Rate Risk

As of January 31, 2020, we had cash and cash equivalents of $80.8 million and $18.0 million of short-term investments, which were held for working capital
purposes.  Our  cash,  cash  equivalents  and  short-term  investments  consist  primarily  of  cash,  money  market  funds,  certificates  of  deposit,  reverse  repurchase
agreements,  commercial  paper,  U.S.  treasury  securities,  asset-backed  securities,  and  corporate  debt  securities.  We  do  not  enter  into  investments  for  trading  of
speculative purposes. Due to the short-term nature of these instruments, we believe that we do not have any material exposure to changes in the fair value of our
investment portfolio as a result of changes in interest rates. Decreases in interest rates, however, would reduce future interest income.

Interest  rate  risk  also  reflects  our  exposure  to  movements  in  interest  rates  associated  with  our  credit  facility.  At  January  31,  2020,  we  had  total  debt
outstanding with a carrying amount of $101.1 million, which approximates fair value. A portion of the interest that accrues on outstanding principal of our credit
facility is payable in cash on a monthly basis, which portion accrues at a floating rate equal to the greater of (1) 7% and (2) three-month LIBOR plus 5.5% per
year. As of January 31, 2020, the interest rate was approximately 7.4%. In addition, a portion of the interest that accrues on the outstanding principal of each term
loan is capitalized and added to the principal amount of the outstanding term loan on a monthly basis, which portion accrues at a fixed rate equal to 2.5% per year.

A hypothetical 10% change in interest rates after January 31, 2020 would not have a material impact on the fair value of our outstanding debt, even at the

borrowing limit, or in the returns on our cash.

Foreign Currency Exchange Risk

Due to our international operations, we have foreign currency risks related to revenue, operating expenses and related cash flows denominated in currencies
other than the U.S. dollar, primarily the Japanese Yen, British Pound Sterling, and the Australian Dollar. Our subscriptions and services contracts are primarily
denominated in the local currency of the customer making the purchase. In addition, a portion of operating expenses are incurred outside the United States and are
denominated in foreign currencies. Decreases in the relative value of the U.S. dollar to other currencies may negatively affect revenue and other operating results
as expressed in U.S. dollars. We do not believe that an immediate 10% increase or decrease in the relative value of the U.S. dollar to other currencies would have a
material effect on operating results.

We have experienced and will continue to experience fluctuations in net loss as a result of transaction gains or losses related to remeasuring certain current
asset and current liability balances that are denominated in currencies other than the functional currency of the entities in which they are recorded. We have not
engaged in the hedging of foreign currency transactions to date. We are considering the costs and benefits of initiating such a program and may in the future hedge
balances and transactions denominated in currencies other than the U.S. dollar as we expand international operations.

77

Item 8. Financial Statements and Supplementary Data

Index to Consolidated Financial Statements

Report of Independent Registered Public Accounting Firm

Consolidated Balance Sheets

Consolidated Statements of Operations

Consolidated Statements of Comprehensive Loss

Consolidated Statements of Convertible Preferred Stock and Stockholders' Equity (Deficit)

Consolidated Statements of Cash Flows

Notes to Consolidated Financial Statements

78

Page
79

80

81

82

83

84

85

 
 
 
 
To the Stockholders and the Board of Directors of Domo, Inc.

Opinion on the Financial Statements

Report of Independent Registered Public Accounting Firm

We have audited the accompanying consolidated balance sheets of Domo, Inc. (the Company) as of January 31, 2019 and 2020, the related consolidated statements
of  operations,  comprehensive  loss,  convertible  preferred  stock  and  stockholders’  equity  (deficit)  and  cash  flows for  each  of  the three  years  in  the period  ended
January 31, 2020, and the related notes (collectively referred to as the "consolidated financial statements"). In our opinion, the consolidated financial statements
present fairly, in all material respects, the financial position of the Company at January 31, 2019 and 2020, and the results of its operations and its cash flows for
each of the three years in the period ended January 31, 2020, in conformity with U.S. generally accepted accounting principles.

Basis for Opinion

These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on the Company’s financial statements
based on our audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (PCAOB) and are required
to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and
Exchange Commission and the PCAOB.

We  conducted  our  audits  in  accordance  with  the  standards  of  the  PCAOB.  Those  standards  require  that  we  plan  and  perform  the  audit  to  obtain  reasonable
assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. The Company is not required to have, nor were
we engaged to perform, an audit of its internal control over financial reporting. As part of our audits we are required to obtain an understanding of internal control
over  financial  reporting  but  not  for  the  purpose  of  expressing  an  opinion  on  the  effectiveness  of  the  Company's  internal  control  over  financial  reporting.
Accordingly, we express no such opinion.

Our audits included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing
procedures  that  respond  to  those  risks.  Such  procedures  included  examining,  on  a  test  basis,  evidence  regarding  the  amounts  and  disclosures  in  the  financial
statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall
presentation of the financial statements. We believe that our audits provide a reasonable basis for our opinion.

/s/ Ernst & Young LLP

We have served as the Company’s auditor since 2010.

Salt Lake City, Utah

April 10, 2020

79

Domo, Inc.

Consolidated Balance Sheets
(in thousands, except per share amounts)

Assets

Current assets:

Cash and cash equivalents

Short-term investments

Accounts receivable, net of allowances of $3,387 and $2,164 as of January 31, 2019 and January 31, 2020, respectively

Contract acquisition costs, net

Prepaid expenses and other current assets

Total current assets

Property and equipment, net

Contract acquisition costs, noncurrent, net

Intangible assets, net

Goodwill

Other assets

Total assets

Liabilities and stockholders' equity (deficit)

Current liabilities:

Accounts payable

Accrued expenses and other current liabilities

Deferred revenue

Total current liabilities

Deferred revenue, noncurrent

Other liabilities, noncurrent

Long-term debt

Total liabilities

Commitments and contingencies (Note 11)

Stockholders' equity (deficit):

Preferred stock, $0.001 par value per share; 10,000 shares authorized as of January 31, 2019 and 2020; no shares issued

and outstanding as of January 31, 2019 and 2020

Class A common stock, $0.001 par value per share; 3,264 shares authorized as of January 31, 2019 and 2020; 3,264 shares

issued and outstanding as of January 31, 2019 and 2020

Class B common stock, $0.001 par value per share; 500,000 shares authorized as of January 31, 2019 and 2020; 23,435

and 24,986 shares issued and outstanding as of January 31, 2019 and 2020, respectively

$

$

Additional paid-in capital

Accumulated other comprehensive income

Accumulated deficit

Total stockholders' equity (deficit)

Total liabilities and stockholders' equity (deficit)

As of January 31,

2019

2020

$

176,973   $

—  

48,421  

10,425  

10,935  

246,754  

12,595  

18,030  

4,415  

9,478  

1,360  

80,843

17,967

47,967

12,676

12,809

172,262

12,816

17,083

3,865

9,478

1,234

292,632   $

216,738

2,609   $

48,139  

88,959  

139,707  

4,943  

6,210  

97,245  

248,105  

—  

3  

23  

956,145  

438  

(912,082)  

44,527  

2,298

46,473

105,290

154,061

4,454

6,329

101,074

265,918

—

3

25

988,141

389

(1,037,738)

(49,180)

216,738

See accompanying notes to consolidated financial statements.

80

$

292,632   $

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
Revenue:

Subscription

Professional services and other

Total revenue

Cost of revenue:

Subscription

Professional services and other

Total cost of revenue

Gross profit

Operating expenses:

Sales and marketing

Research and development

General and administrative

Total operating expenses

Loss from operations

Other expense, net

Loss before income taxes

Provision for income taxes

Net loss

Net loss per share, basic and diluted

Weighted-average number of shares used in 
computing net loss per share, basic and diluted

Domo, Inc.

Consolidated Statements of Operations
(in thousands, except per share amounts)

Year Ended January 31,

2018

2019

2020

$

87,463   $

117,157   $

21,061  

108,524  

32,427  

12,492  

44,919  

63,605  

131,802  

78,261  

29,323  

239,386  

(175,781)  

(396)  

(176,177)  

385  

25,307  

142,464  

32,781  

16,773  

49,554  

92,910  

131,081  

75,740  

30,176  

236,997  

(144,087)  

(8,974)  

(153,061)  

1,248  

146,837

26,558

173,395

35,366

20,564

55,930

117,465

127,567

69,224

35,941

232,732

(115,267)

(9,635)

(124,902)

754

$

$

(176,562)   $

(154,309)   $

(125,656)

(110.70)   $

(9.43)   $

(4.57)

1,595  

16,358  

27,520

See accompanying notes to consolidated financial statements.

81

 
 
 
 
 
   
   
 
   
   
 
   
   
Domo, Inc.

Consolidated Statements of Comprehensive Loss
(in thousands)

Net loss

Foreign currency translation adjustments

Unrealized gains on securities available for sale

Comprehensive loss

Year Ended January 31,

2018

2019

2020

(176,562)   $

(154,309)   $

(125,656)

176  

—  

(68)  

—  

(51)

2

(176,386)   $

(154,377)   $

(125,705)

$

$

See accompanying notes to consolidated financial statements.

82

 
 
 
 
Consolidated Statements of Convertible Preferred Stock and Stockholders' Equity (Deficit)
(in thousands, except share amounts)

Domo, Inc.

Convertible Preferred Stock

Class A Common Stock

Class B Common Stock

Shares

Amount

Shares

Amount

Shares

Amount

Stockholders' Equity (Deficit)

Additional 
Paid-in Capital

Accumulated 
Other 
Comprehensive 
Income

Accumulated 
Deficit

Total 
Stockholders' 
Equity (Deficit)

13,288,510   $

594,187    

—   $

—  

1,531,237   $

2   $

24,683   $

330

  $

(581,211)   $

(556,196)

810,427  

98,971    

—  

—  

—  

—  

—  
—  

—    

—    

—    

—    

—    
—    

14,098,937  

693,158    

—  

—  

—  

—  

—  

—  
—  

—  

—  

—  

—  

111,688  

—  

—  

—  

1,338  

—  

(4,277)  

—  

(121)  

—  

—  

—  
—  

—  

—  

—  
—  

—  

1,638,648  

—  

—  

—  
—  

2  

9,334  

67  

—  
—  

—  

—  

—  

—  

—  

—  

—  

—  

—  

—  

176
—  

—  
(176,562)  

—

1,338

(121)

9,334

67

176

(176,562)

35,301  

506

(757,773)  

(721,964)

—  

—    

—  

—  

10,580,000  

10  

202,526  

—  

—  

202,536

(14,098,937)  

(693,158)    

3,263,659  

3  

10,835,278  

11  

693,144  

—  

—  

693,158

—  

—  

—  

—  

—  
—  

—  

—  

—    

—    

—    

—    

—    
—    

—  

—  

—  

—  

—  
—  

—  

—  

—  

—  

—  
—  

12,625  

367,991  

—  

—  

—  
—  

—    

3,263,659  

3  

23,434,542  

—    

—  

—  

982,591  

—  

—  

—  

—  

—  
—  

23  

—  

—  

2,250  

22,291  

633  

—  
—  

—  

—  

—  

—  

—  

—  

—  

—  

(68)
—  

—  
(154,309)  

—

2,250

22,291

633

(68)

(154,309)

956,145  

438

(912,082)  

44,527

—  

—  

—  

—

—  

—    

—  

—  

(35,446)  

—  

(1,428)  

—  

—  

(1,428)

—  

—  

—  

—  

—  

—    

—    

—    

—    

—    

—  

—  

—  

—  

—  

—  

—  

—  

506,278  

94,603  

2  

—  

7,810  

1,600  

—  

—  

—  

—  

7,812

1,600

—  

—  

24,014  

—  

—  

24,014

—  

3,130  

—  

—  

—  

—  

—  

—  

—  

(49)

—  

—  

—

(49)

Balance as of
January 31, 2017

Issuance of Series
D-2 convertible
preferred stock,
net of issuance
costs of $3,529
Exercise of stock
options
Repurchase of
Class B common
stock
Stock-based
compensation
expense
Class B common
stock warrant
Foreign currency
translation
adjustments

Net loss
Balance as of
January 31, 2018
Initial public
offering, net of
offering costs of
$4,091
Conversion of
convertible
preferred stock
Vesting of
restricted stock
units
Exercise of stock
options
Stock-based
compensation
expense
Common stock
warrants
Other
comprehensive
loss

Net loss
Balance as of
January 31, 2019
Vesting of
restricted stock
units
Shares
repurchased for tax
withholdings on
vesting of
restricted stock
Issuance of
common stock
under employee
stock purchase
plan
Exercise of stock
options
Stock-based
compensation
expense
Exercise of
common stock
warrants
Other
comprehensive
loss

 
 
   
     
   
 
 
   
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
Net loss
Balance as of
January 31, 2020

—  

—    

—  

—  

—  

—  

—  

—  

(125,656)  

(125,656)

—   $

—    

3,263,659   $

3  

24,985,698   $

25   $

988,141   $

389

  $ (1,037,738)   $

(49,180)

See accompanying notes to consolidated financial statements.

83

Domo, Inc.

Consolidated Statements of Cash Flows
(in thousands)

Cash flows from operating activities

Net loss

Adjustments to reconcile net loss to net cash used in operating activities:

Year Ended January 31,

2018

2019

2020

$

(176,562)

  $

(154,309)   $

(125,656)

Depreciation and amortization

Amortization of contract acquisition costs

Stock-based compensation expense

Other, net

Change in operating assets and liabilities:

Accounts receivable, net

Contract acquisition costs

Prepaid expenses and other

Accounts payable

Accrued expenses and other liabilities

Deferred revenue

Net cash used in operating activities

Cash flows from investing activities

Purchases of property and equipment

Purchases of securities available for sale

Proceeds from maturities of securities available for sale

Purchases of intangible assets

Net cash used in investing activities

Cash flows from financing activities

Proceeds from initial public offering, net of underwriting discounts and commissions

Payments of costs related to initial public offering

Proceeds from issuance of convertible preferred stock, net of issuance costs

Proceeds from shares issued in connection with employee stock purchase plan

Shares repurchased for tax withholdings on vesting of restricted stock

Debt proceeds, net of issuance costs

Proceeds from exercise of stock options

Repurchases of common stock

Principal payments on capital lease obligations

Net cash provided by financing activities

Effect of exchange rate changes on cash and cash equivalents

Net (decrease) increase in cash and cash equivalents

Cash and cash equivalents at beginning of period

Cash and cash equivalents at end of period

Supplemental disclosures of cash flow information

Cash paid for income taxes

Cash paid for interest

Non-cash investing and financing activities

Stock-based compensation capitalized as internal-use software

Debt issuance costs in accounts payable, accrued liabilities and other liabilities, noncurrent

Deferred initial public offering costs in accounts payable and accrued liabilities

Issuance of warrants in connection with credit facility

Convertible preferred stock issuance costs in accounts payable and accrued liabilities

Conversion of convertible preferred stock to common stock

$

$

$

$

$

$

$

$

$

8,131

9,014

9,370

174

(13,186)

(17,160)

(1,610)

3,250

8,902

21,020

(148,657)

(7,281)

—  
—  

(315)

(7,596)

—  

(38)

99,058

—  
—  

48,900

1,338

(121)

(37)

149,100

141

(7,012)

68,984

61,972

  $

499

314

  $
  $

2,726

1,675

257

—   $
  $
  $
  $
  $
87
—   $

See accompanying notes to consolidated financial statements.

8,787  
8,168  
21,801  
(1,276)  

(12,937)  
(15,677)  
(4,824)  
(8,651)  
4,605  
22,946  
(131,367)  

(6,373)  
—  
—  
(1,603)  
(7,976)  

206,627  
(4,053)  
(87)  
—  
—  
49,642  
2,250  
—  
(44)  
254,335  
9  
115,001  
61,972  
176,973   $

822   $
6,903   $

528   $
1,993   $
—   $
673   $
—   $
693,158   $

6,917

11,777

23,847

1,959

454

(13,178)

(1,739)

(292)

(150)

15,842

(80,219)

(6,466)

(102,084)

84,800

(65)

(23,815)

—

—

—

7,812

(1,428)

—

1,600

—

—

7,984

(80)

(96,130)

176,973

80,843

365

9,083

480

—

—

—

—

—

 
 
 
 
 
   
   
 
   
   
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
   
   
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
   
   
 
   
   
84

Domo, Inc.

Notes to Consolidated Financial Statements

1. Overview and Basis of Presentation

Description of Business and Basis of Presentation

Domo, Inc. (the Company) provides a cloud-based platform that digitally connects everyone from the CEO to the frontline employee with all the data, systems
and people in an organization, giving them access to real-time data and insights and allowing them to manage their business from their smartphones. The Company
is incorporated in Delaware. The Company's headquarters is located in American Fork, Utah and the Company has subsidiaries in the United Kingdom, Australia,
Japan, Hong Kong, Singapore, New Zealand, and Canada.

The accompanying consolidated financial statements, which include the accounts of the Company and its wholly owned subsidiaries, have been prepared in
conformity  with  accounting  principles  generally  accepted  in  the  United  States  of  America  or  GAAP.  All  intercompany  balances  and  transactions  have  been
eliminated in consolidation. The Company’s fiscal year ends on January 31.

Stock Split

On June 15, 2018, the Company amended its amended and restated certificate of incorporation to effect a 15-to-one reverse stock split of its common stock
and  convertible  preferred  stock.  All  of  the  share  and  per  share  information  referenced  throughout  the  consolidated  financial  statements  and  notes  to  the
consolidated financial statements have been retroactively adjusted to reflect this reverse stock split.

Use of Estimates

The preparation of the consolidated financial statements in conformity with GAAP requires management to make estimates, judgments and assumptions that
affect the amounts reported in the consolidated financial statements and the accompanying notes. The Company bases its estimates on historical experience and on
other assumptions that its management believes are reasonable under the circumstances. Actual results could differ from those estimates. The Company’s estimates
and  judgments  include  the  determination  of  standalone  selling  prices  for  the  Company’s  services,  which  are  used  to  determine  revenue  recognition  for
arrangements  with  multiple  performance  obligations;  the  amortization  period  for  deferred  contract  acquisition  costs;  valuation  of  the  Company’s  stock-based
compensation,  including  the  underlying  estimated  fair  value  of  common  stock  in  periods  prior  to  the  date  of  the  Company's  IPO;  useful  lives  of  fixed  assets;
capitalization and estimated useful life of internal-use software; valuation estimates used when evaluating impairment of long-lived and intangible assets including
goodwill; and the allowance for doubtful accounts.

Foreign Currency

The functional currencies of the Company’s foreign subsidiaries are the respective local currencies. The cumulative effect of translation adjustments arising
from the use of differing exchange rates from period to period is included in accumulated  other comprehensive  income within the consolidated  balance sheets.
Changes  in  the  cumulative  foreign  translation  adjustment  are  reported  in  the  consolidated  statements  of  convertible  preferred  stock  and  stockholders’  equity
(deficit) and the consolidated statements of comprehensive loss. Transactions denominated in currencies other than the functional currency are remeasured at the
end of the period and when the related receivable  or payable is settled,  which may result in transaction gains or losses. Foreign currency  transaction gains and
losses are included in other expense, net in the consolidated statements of operations. All assets and liabilities denominated in a foreign currency are translated into
U.S. dollars at the exchange rate on the balance sheet date. Revenue and expenses are translated at the average exchange rate during the period, and equity balances
are translated using historical exchange rates.

Segment Information

The  Company  operates  as  one operating  segment.  The  Company’s  chief  operating  decision  maker  is  its  chief  executive  officer,  who  reviews  financial

information presented on a consolidated basis for purposes of making operating decisions, assessing financial performance and allocating resources.

85

Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

2. Summary of Significant Accounting Policies

Cash and Cash Equivalents

Cash and cash equivalents consist of cash on hand, money market funds and highly liquid investments with an original maturity date of 90 days or less from

the date of purchase. The fair value of cash equivalents approximated their carrying value as of January 31, 2019 and January 31, 2020.

Short-Term Investments

The  Company’s  short-term  investments  are  primarily  comprised  of  commercial  paper,  U.S.  treasury  securities,  asset-backed  securities  and  corporate  debt
securities. The Company determines the appropriate classification of its short-term investments at the time of purchase and reevaluates such designation at each
balance  sheet  date.  The  Company  has  classified  and  accounted  for  its  short-term  investments  as  available-for-sale  securities  as  the  Company  may  sell  these
securities at any time for use in its current operations or for other purposes, even prior to maturity. As a result, the Company classifies its short-term investments,
including securities with stated maturities beyond twelve months, within current assets in the condensed consolidated balance sheets.

The  Company's  short-term  investments  are  recorded  at  fair  value  each  reporting  period.  Unrealized  gains  and  losses  on  these  short-term  investments  are
reported  as  a  separate  component  of  accumulated  other  comprehensive  income  in  the  condensed  consolidated  balance  sheets  until  realized.  Interest  income  is
reported within other expense, net in the condensed consolidated statements of operations. The Company periodically evaluates its short-term investments to assess
whether those with unrealized loss positions are other-than-temporarily impaired. The Company considers various factors in determining whether to recognize an
impairment charge, including the length of time the investment has been in a loss position, the extent to which the fair value is less than the Company’s cost basis,
and  the  financial  condition  and  near-term  prospects  of  the  investee.  If  the  Company  determines  that  the  decline  in  an  investment’s  fair  value  is  other-than-
temporary, the difference is recognized as an impairment loss in the condensed consolidated statements of operations. Realized gains and losses are reported in
other expense, net in the condensed consolidated statements of operations.

Accounts Receivable and Allowance for Doubtful Accounts

Accounts  receivable  are  recorded  at  the  invoiced  amount  (net  of  allowances),  do  not  require  collateral,  and  do  not  bear  interest.  The  Company’s  payment

terms generally provide that customers pay within 30 days of the invoice date. 

The  Company  maintains  an  allowance  for  doubtful  accounts  for  amounts  the  Company  does  not  expect  to  collect.  In  establishing  the  required  allowance,
management  considers  historical  losses,  current  market  conditions,  customers’  financial  condition,  the  age  of  the  receivables,  and  current  payment  patterns.
Account balances are written off against the allowance after all means of collection have been exhausted and the potential for recovery is considered remote.

Changes in the Company's allowance for doubtful accounts for the years ended January 31, 2018, 2019 and 2020 were as follows (in thousands):

Balance as of January 31, 2017

Additions

Write-offs

Balance as of January 31, 2018

Additions

Write-offs

Balance as of January 31, 2019

Additions

Write-offs

Balance as of January 31, 2020

86

$

$

1,580

5,003

(3,664)

2,919

5,033

(4,565)

3,387

5,508

(6,731)

2,164

2. Summary of Significant Accounting Policies (Continued)

Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

Contract Acquisition Costs

Contract acquisition costs, net are stated at cost net of accumulated amortization and primarily consist of deferred sales commissions, which are considered
incremental  and recoverable  costs of  obtaining  a contract  with a  customer. Contract  acquisition  costs for  initial  contracts  are  deferred  and then  amortized  on a
straight-line basis over the period of benefit, which the Company has determined to be approximately four years. The period of benefit is determined by taking into
consideration contractual terms, expected customer life, changes in the Company's technology and other factors. Contract acquisition costs for renewal contracts
are not commensurate with contract acquisition costs for initial contracts and are recorded as expense when incurred if the period of benefit is one year or less. If
the period of benefit is greater than one year, costs are deferred and then amortized on a straight-line basis over the period of benefit. Contract acquisition costs
related to professional services and other performance obligations with a period of benefit of one year or less are recorded as expense when incurred. Amortization
of contract acquisition costs is included in sales and marketing expenses in the accompanying consolidated statements of operations.

Amortization expense related to contract acquisition costs was $9.0 million, $8.2 million and $11.8 million for the  years ended January 31, 2018, 2019 and

2020, respectively. There was no impairment charge in relation to contract acquisition costs for the periods presented.

Property and Equipment

Property  and  equipment,  net,  are  stated  at  cost  less  accumulated  depreciation.  Depreciation  is  calculated  using  the  straight-line  method  over  the  estimated

useful lives of the assets or over the related lease terms (if shorter). Repairs and maintenance costs are expensed as incurred.

The estimated useful lives of property and equipment are as follows:

Computer equipment and software

Furniture, vehicles and office equipment

Leasehold improvements

Capitalized Internal-Use Software Costs

2-3 years

3 years

Shorter of remaining lease term or estimated useful life

The Company capitalizes certain costs related to development of its platform incurred during the application development stage. Costs related to preliminary
project activities and post-implementation activities are expensed as incurred. Maintenance and training costs are also expensed as incurred. Capitalized costs are
included in property and equipment.

Capitalized internal-use software is amortized as subscription cost of revenue on a straight-line basis over its estimated useful life, which is generally three
years. Management evaluates the useful lives of these assets on an annual basis and tests for impairment whenever events or changes in circumstances occur that
could impact the recoverability of these assets.

Goodwill and Intangible Assets

Goodwill represents the excess of the purchase price in a business combination over the fair value of net tangible and intangible assets acquired. Goodwill and
indefinite-lived  intangible  assets are not amortized,  but rather  tested for impairment  at least  annually on November  1 or more  often if and when circumstances
indicate that the carrying value may not be recoverable. Finite-lived intangible assets are amortized over their useful lives.

Goodwill is tested for impairment based on reporting units. The Company periodically reevaluates the business and has determined that it continues to operate

in one segment, which is also considered the sole reporting unit. Therefore, goodwill is tested for impairment at the consolidated level.

The Company reviews its long-lived assets, including property and equipment and finite-lived intangible assets, for impairment whenever an event or change
in  facts  and  circumstances  indicates  that  their  carrying  amounts  may  not  be  recoverable.  Recoverability  of  these  assets  is  measured  by  comparing  the  carrying
amount to the estimated undiscounted future cash flows

87

2. Summary of Significant Accounting Policies (Continued)

Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

expected  to  be  generated.  If  the  carrying  amount  exceeds  the  undiscounted  cash  flows,  the  assets  are  determined  to  be  impaired  and  an  impairment  charge  is
recognized as the amount by which the carrying amount exceeds fair value.

There was no goodwill acquired and no impairment charges for goodwill or long-lived assets recorded during the periods presented.

Revenue Recognition

The Company derives revenue primarily from subscriptions to its cloud-based platform and professional services. Revenue is recognized when control of these
services is transferred to customers in an amount that reflects the consideration to which the Company expects to be entitled to in exchange for those services, net
of sales taxes.

For  sales  through  channel  partners,  the  Company  considers  the  channel  partner  to  be  the  end  customer  for  the  purposes  of  revenue  recognition  as  the
Company's contractual relationships with channel partners do not depend on the sale of the Company's services to their customers and payment from the channel
partner is not contingent on receiving payment from their customers. The Company's contractual relationships with channel partners do not allow returns, rebates,
or price concessions.

The  price  of  subscriptions  is  generally  fixed  at  contract  inception  and  therefore,  the  Company's  contracts  do  not  contain  a  significant  amount  of  variable

consideration.

Revenue recognition is determined through the following steps:

•

•

•

•

•

Identification of the contract, or contracts, with a customer

Identification of the performance obligations in the contract

Determination of the transaction price

Allocation of the transaction price to the performance obligations in the contract

Recognition of revenue when, or as, performance obligations are satisfied

Subscription Revenue

Subscription revenue primarily consists of fees paid by customers to access the Company’s cloud-based platform, including support services. The majority of
the Company's subscription agreements have multi-year contractual terms and a smaller percentage have annual contractual terms. Revenue is recognized ratably
over the related  contractual  term  beginning  on the date  that the platform  is made  available  to a customer.  Access to the platform  represents  a series of distinct
services as the Company continually provides access to and fulfills its obligation to the end customer over the subscription term. The series of distinct services
represents a single performance obligation that is satisfied over time. The Company recognizes revenue ratably because the customer receives and consumes the
benefits of the platform throughout the contract period. The Company's contracts are generally non-cancelable.

Professional Services and Other Revenue

Professional services revenue consists of implementation services sold with new subscriptions as well as professional services sold separately. Other revenue
includes training and education. Professional services arrangements are billed in advance, and revenue from these arrangements is recognized as the services are
provided, generally based on hours incurred. Training and education revenue is also recognized as the services are provided.

Contracts with Multiple Performance Obligations

Most  of  the  Company's  contracts  with  new  customers  contain  multiple  performance  obligations,  generally  consisting  of  subscriptions  and  professional
services. For these contracts, individual performance obligations are accounted for separately if they are distinct. The transaction price is allocated to the separate
performance obligations on a relative standalone selling price basis. Standalone selling prices are determined based on historical standalone selling prices, taking
into consideration overall pricing objectives, market conditions and other factors, including contract value, customer demographics and the number and types of
users within the contract.

88

2. Summary of Significant Accounting Policies (Continued)

Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

Deferred Revenue

The  Company's  contracts  are  typically  billed  annually  in  advance.  Deferred  revenue  includes  amounts  collected  or  billed  in  excess  of  revenue  recognized.

Deferred revenue is recognized as revenue as the related performance obligations are satisfied.

Deferred revenue that will be recognized during the succeeding twelve-month period is recorded as a current liability and the remaining portion is recorded as

a noncurrent liability.

Cost of Revenue

Cost of subscription revenue consists primarily of third-party hosting services and data center capacity; employee-related costs directly associated with cloud
infrastructure  and  customer  support  personnel,  including  salaries,  benefits,  bonuses  and  stock-based  compensation;  amortization  expense  associated  with
capitalized software development costs; depreciation expense associated with computer equipment and software; certain fees paid to various third parties for the
use of their technology and services; and allocated overhead. Allocated overhead includes items such as information technology infrastructure, rent, and employee
benefit costs.

Cost  of  professional  services  and  other  revenue  consists  primarily  of  employee-related  costs  associated  with  these  services,  including  stock-based

compensation; third-party consultant fees; and allocated overhead.

Advertising Costs

Advertising costs are expensed as incurred. Advertising expense was $26.4 million, $13.7 million and $8.3 million for the years ended January 31, 2018, 2019

and 2020, respectively.

Research and Development

Research and development expenses consist primarily of employee-related costs for the design and development of the Company's platform, contractor costs
to  supplement  staff  levels,  third-party  web  services,  consulting  services,  and  allocated  overhead.  Research  and  development  expenses,  other  than  software
development costs qualifying for capitalization, are expensed as incurred.

Stock-Based Compensation

The Company has granted stock-based awards, consisting of stock options and restricted stock units, to its employees, certain consultants and certain members
of  its  board  of  directors.  The  Company  records  stock-based  compensation  based  on  the  grant  date  fair  value  of  the  awards,  which  include  stock  options  and
restricted stock units, and recognizes the fair value of those awards as expense using the straight-line method over the requisite service period of the award. For
restricted  stock  units  that  contain  performance  conditions,  the  Company  recognizes  expense  using  the  accelerated  attribution  method  if  it  is  probable  the
performance conditions will be met. The Company estimates the grant date fair value of stock options using the Black-Scholes option-pricing model.

Stock-based  compensation  expense  related  to  purchase  rights  issued  under  the  2018  Employee  Stock  Purchase  Plan  (ESPP)  is  based  on  the  Black-Scholes
option-pricing model fair value of the estimated number of awards as of the beginning of the offering period. Stock-based compensation expense is recognized
using the straight-line method over the offering period.

The determination of the grant date fair value of stock-based awards is affected by the estimated fair value of the Company's common stock as well as other

assumptions and judgments, which are estimated as follows:

•

Fair Value Per Share of Common Stock. Because there was no public market for the Company's common stock prior to the IPO, the board of directors
determined  the  common  stock  fair  value  at  the  grant  date  by  considering  numerous  objective  and  subjective  factors,  including  contemporaneous
valuations  of  the  Company’s  common  stock,  actual  operating  and  financial  performance,  market  conditions,  and  performance  of  comparable  publicly
traded companies, business developments, the likelihood of achieving a liquidity event, and transactions involving preferred and common stock, among
other factors. Subsequent to the IPO, the Company determines the fair value of common stock as of each grant date using the market closing price of the
Company's Class B common stock on the date of grant.

89

2. Summary of Significant Accounting Policies (Continued)

Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

•

•

•

•

Expected Term. The expected term is determined using the simplified method, which is calculated as the midpoint of the option’s contractual term and
vesting  period.  The  Company  uses  this  method  due  to  limited  stock  option  exercise  history.  For  the  ESPP,  the  expected  term  is  the  beginning  of  the
offering period to the end of each purchase period.

Expected Volatility. Since a public market for the Company's common stock did not exist prior to the IPO and, therefore, the Company does not have
sufficient  trading  history  of  its  common  stock,  expected  volatility  is  estimated  based  on  a  weighted  average  of  the  volatility  of  similar  publicly  held
companies and the Company's common stock over a period equivalent to the expected term of the awards.

Risk-free Interest Rate. The risk-free interest rate is determined using U.S. Treasury rates with a similar term as the expected term of the option.

Expected  Dividend  Yield.  The  Company  has  never  declared  or  paid  any  cash  dividends  and  does  not  presently  plan  to  pay  cash  dividends  in  the
foreseeable future. Consequently, the Company uses an expected dividend yield of zero.

Income Taxes

The Company accounts for income taxes in accordance with the liability method of accounting for income taxes. Under this method, the Company recognizes
a liability or asset for the deferred income tax consequences of all temporary differences between the tax basis of assets and liabilities and their reported amounts in
the consolidated financial statements that will result in taxable or deductible amounts in future years when the reported amounts of the assets and liabilities are
recovered or settled. These deferred income tax assets or liabilities are measured using the enacted tax rates that will be in effect when the differences are expected
to affect taxable income.

Valuation allowances are provided when it is more-likely-than-not that some or all of the deferred income tax assets may not be realized. In assessing the need
for a valuation allowance, the Company has considered its historical levels of income, expectations of future taxable income and ongoing tax planning strategies.
Because of the uncertainty of the realization of its deferred tax assets, the Company has a full valuation allowance for domestic net deferred tax assets, including
net operating loss carryforwards, and tax credits related primarily to research and development. Realization of its deferred tax assets is dependent primarily upon
future U.S. taxable income.

Tax positions are recognized in the consolidated financial statements when it is more-likely-than-not the position will be sustained upon examination by the
tax authorities. The Company’s policy for recording interest and penalties related to income taxes, including uncertain tax positions, is to record such items as a
component of the provision for income taxes.

Concentrations of Risk and Significant Customers

Financial  instruments  that  potentially  subject  the  Company  to  concentrations  of  credit  risk  consist  primarily  of  cash  and  cash  equivalents,  short-term
investments and accounts receivable. Cash denominated in currencies other than the United States dollar represented 3% and 9% of total cash, cash equivalents and
short-term investments as of January 31, 2019 and January 31, 2020, respectively.

The Company maintains its cash accounts with financial institutions where, at times, deposits exceed federal insured limits. The Company invests its excess

cash in money market funds and in short-term investments consisting of highly-rated debt securities.

No single customer accounted for more than 10% of revenue for the years ended January 31, 2018, 2019 and 2020 or more than 10% of accounts receivable as

of January 31, 2019 and January 31, 2020.

The  Company  is  primarily  dependent  upon  third  parties  in  order  to  meet  the  uptime  and  performance  requirements  of  its  customers.  Any  disruption  of  or

interference with the Company's use of these third parties would impact operations.

Net Loss per Share

The Company computes net loss per share using the two-class method required for multiple classes of common stock and participating securities. The rights,
including  the  liquidation  and  dividend  rights,  of  the  Class  A  common  stock  and  Class  B  common  stock  are  substantially  identical,  other  than  voting  rights.
Accordingly, the Class A common stock and Class B common

90

2. Summary of Significant Accounting Policies (Continued)

Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

stock share equally in the Company’s net losses. Before the IPO, the Company’s participating securities also included convertible preferred stock. The holders of
convertible  preferred  stock  did  not  have  a  contractual  obligation  to  share  in  the  Company’s  losses,  and  as  a  result  net  losses  were  not  allocated  to  these
participating securities.

Basic net loss per share is computed by dividing net loss by the weighted-average number of shares of common stock outstanding during the period. Diluted
net loss per share is computed by dividing net loss attributable to common stockholders by the weighted-average number of shares of common stock outstanding
during  the  period  increased  by  common  shares  that  could  be  issued  upon  conversion  or  exercise  of  other  outstanding  securities  to  the  extent  those  additional
common shares would be dilutive. The dilutive effect of potentially dilutive securities is reflected in diluted net loss per share by application of the treasury stock
method. During periods when the Company is in a net loss position, basic net loss per share is the same as diluted net loss per share as the effects of potentially
dilutive securities are anti-dilutive.

Recently Issued Accounting Pronouncements

In February 2016, the FASB issued ASU No. 2016-02, Leases (Topic 842), which requires lessees to record most leases on the balance sheet and recognize the

expenses on the income statement in a manner similar to current practice. ASU 2016-02 states that a lessee would recognize a lease liability for the obligation to
make lease payments and a right-to-use asset for the right to use the underlying asset for the lease term. The Company expects to adopt this standard as of February
1, 2020 using the modified retrospective transition method with the option to recognize a cumulative-effect adjustment at the date of adoption. Upon adoption, the
Company expects to elect the transition package of practical expedients permitted within the new standard, which among other things, allows the carryforward of
the historical lease classification. The Company continues to evaluate which other, if any, practical expedients will be elected.

The Company is in the final stages of completing its review of historical lease contracts to quantify the expected impact of adoption on its consolidated
financial statements. To illustrate the magnitude of this change, the remaining amounts payable under the Company's off-balance sheet operating leases at January
31, 2020 is disclosed in Note 11, "Commitments and Contingencies." Beginning on February 1, 2020, the remaining amounts payable under the Company's
operating leases, excluding those with terms less than 12 months, will be discounted and recorded as right-of-use assets and lease liabilities on its consolidated
balance sheet. The Company does not anticipate that the adoption of this standard will have a material impact on its consolidated statements of operations or
statements of cash flows.

In  June  2016,  the  FASB  issued  ASU  No.  2016-13,  Financial  Instruments-Credit  Losses  (Topic  326),  which  requires  the  measurement  and  recognition  of
expected  credit  losses  for  certain  financial  instruments,  which  includes  the  Company's  accounts  receivable  and  available-for-sale  debt  securities.  ASU  2016-
13  replaces  the  existing  incurred  loss  impairment  model  with  an  expected  loss  methodology,  which  will  result  in  more  timely  recognition  of  credit  losses.  For
available-for-sale debt securities, credit losses should be recorded through an allowance for credit losses. The Company expects to adopt this standard for the year
ending January 31, 2021. The standard requires a cumulative effect adjustment to the balance sheet as of the beginning of the first reporting period in which the
guidance is effective. The Company is evaluating the impact of the adoption of ASU 2016-13 on its consolidated financial statements.

3. Cash, Cash Equivalents and Short-Term Investments

The amortized cost, unrealized gain (loss) and estimated fair value of the Company’s cash equivalents and short-term investments as of January 31, 2019 and

January 31, 2020 were as follows (in thousands):

Cash

Cash equivalents:

Money market funds

Total cash and cash equivalents

Amortized Cost

Unrealized Gain

Unrealized Loss

January 31, 2019

$

$

5,975   $

170,998  

176,973   $

—   $

—  

—   $

  Estimated Fair Value
5,975

—   $

—  

—   $

170,998

176,973

91

 
 
 
 
 
   
   
   
3. Cash, Cash Equivalents and Short-Term Investments (Continued)

Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

Cash

Cash equivalents:

Money market funds

Certificates of deposit

Reverse repurchase agreements

Commercial paper

Corporate debt securities

Total cash and cash equivalents

Short-term investments:

Commercial paper

U.S. treasury securities

Asset-backed securities

Total short-term investments

Total cash, cash equivalents and short-term investments

Amortized Cost

Unrealized Gain

Unrealized Loss

$

10,375   $

—   $

  Estimated Fair Value
10,375

—   $

January 31, 2020

45,654  

15,021  

4,200  

4,093  

1,500  

80,843   $

10,567   $

4,999  

2,399  

17,965  

98,808   $

$

$

$

—  

—  

—  

—  

—  

—   $

—   $

1  

1  

2  

2   $

—  

—  

—  

—  

—  

—   $

—   $

—  

—  

—  

—   $

45,654

15,021

4,200

4,093

1,500

80,843

10,567

5,000

2,400

17,967

98,810

All short-term investments were designated as available-for-sale securities and had contractual maturities due within less than one year as of January 31, 2020.

The Company had no short-term investments as of January 31, 2019.

There were no material gross unrealized gains or losses from available-for-sale securities and no realized gains or losses from available-for-sale securities that

were reclassified out of accumulated other comprehensive income for the year ended months ended January 31, 2020.

For available-for-sale debt securities that have unrealized losses, the Company evaluates whether (1) it has the intention to sell any of these investments and
(2) whether it is not more likely than not that it will be required to sell any of these available-for-sale debt securities before recovery of the entire amortized cost
basis.  Based  on  this  evaluation,  the  Company  determined  that  there  were  no  other-than-temporary  impairments  associated  with  short-term  investments  as
of January 31, 2020.

4. Fair Value Measurements

Assets Measured at Fair Value on a Recurring Basis

Financial instruments recorded at fair value in the financial statements are categorized as follows:

•

•

•

Level 1: Observable inputs that reflect quoted prices for identical assets or liabilities in active markets.

Level 2: Observable inputs, other than Level 1 prices, such as quoted prices for similar assets or liabilities, quoted prices in markets that are not active or
other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities.

Level 3: Unobservable inputs reflecting management's assumptions incorporated in valuation techniques used to determine fair value. These assumptions
are required to be consistent with market participant assumptions that are reasonably available.

92

 
 
 
 
 
   
   
   
 
   
   
   
4. Fair Value Measurements (Continued)

Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

The following table summarizes the assets measured at fair value on a recurring basis as of January 31, 2019 and  January 31, 2020 by level within the fair

value hierarchy (in thousands):

Cash equivalents:

Money market funds

Cash equivalents:

Money market funds

Certificates of deposit

Reverse repurchase agreements

Commercial paper

Corporate debt securities

Total cash equivalents

Short-term investments:

Commercial paper

U.S. treasury securities

Asset-backed securities

Total short-term investments

Total cash equivalents and short-term investments

Level 1

Level 2

Level 3

Total

January 31, 2019

170,998   $

—   $

—   $

170,998

Level 1

Level 2

Level 3

Total

January 31, 2020

45,654   $

—   $

—   $

—  

—  

—  

—  

15,021  

4,200  

4,093  

1,500  

45,654   $

24,814   $

—   $

10,567   $

5,000  

—  

5,000  

—  

2,400  

12,967  

50,654   $

37,781   $

—  

—  

—  

—  

—   $

—   $

—  

—  

—  

—   $

45,654

15,021

4,200

4,093

1,500

70,468

10,567

5,000

2,400

17,967

88,435

$

$

$

$

$

During  the  years  ended  January  31,  2019  and  2020,  the  Company  had  no  transfers  between  levels  of  the  fair  value  hierarchy  of  its  assets  and  liabilities

measured at fair value.

Fair Value of Other Financial Instruments

The  carrying  amounts  of  certain  financial  instruments,  including  cash  held  in  banks,  accounts  receivable,  accounts  payable,  accrued  liabilities,  and  other

liabilities approximate fair value due to their short-term maturities and are excluded from the fair value tables above.

5. Property and Equipment

Property and equipment, net consisted of the following (in thousands):

Capitalized internal-use software development costs

Computer equipment and software

Leasehold improvements

Furniture, vehicles and office equipment

Less accumulated depreciation and amortization

93

As of January 31,

2019

2020

18,140  

16,575   $

2,849  

2,537  

40,101  

(27,506)  

12,595   $

24,305

4,714

1,155

836

31,010

(18,194)

12,816

$

$

 
 
 
 
 
 
   
   
   
 
 
 
 
 
 
   
   
   
 
   
   
   
 
 
 
 
 
5. Property and Equipment (Continued)

Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

Depreciation  and amortization  expense  related  to  property  and  equipment  was  $8.1 million, $8.6 million and  $6.3 million for  the  years  ended  January  31,

2018, 2019 and 2020, respectively.

The Company capitalized $2.2 million, $6.3 million and $6.5 million in software development costs during the years ended January 31, 2018, 2019 and 2020,
respectively. Amortization of capitalized software development costs was $3.2 million, $3.9 million and $3.7 million for the  years ended January 31, 2018, 2019
and 2020, respectively.

6. Intangible Assets

Intangible assets consisted of the following (in thousands):

Intellectual property excluding patents

Software licenses

Patents

Less accumulated amortization

As of January 31,

2019

2020

2,289   $

1,603  

950  

4,842  

(427)  

4,415   $

2,354

1,603

950

4,907

(1,042)

3,865

$

$

Amortization  expense  related  to  intangible  assets  was  $0.1 million, $0.2 million and  $0.6 million for  the  years  ended  January  31,  2018,  2019  and  2020,
respectively. Intellectual property excluding patents is considered an indefinite-lived asset due to the fact that it is renewable in perpetuity. Software licenses are
amortized  over  an  estimated  useful  life  of  three  years.  The  patents  were  acquired  and  are  being  amortized  over  a  weighted-average  remaining  useful  life  of
approximately 7 years.

As of January 31, 2020, future amortization expense for definite-lived intangible assets is estimated to be as follows (in thousands):

Year Ending January 31,

2021

2022

2023

2024

2025

Thereafter

$

$

614

481

80

80

80

176

1,511

94

 
 
 
 
 
 
 
Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

7. Accrued Expenses and Other Current Liabilities

Accrued expenses and other current liabilities consisted of the following (in thousands):

Accrued payroll taxes

Accrued bonus

Accrued expenses

Accrued payroll and benefits

Accrued commissions

Employee stock purchase plan

Sales and other taxes payable

Other accrued liabilities

8. Deferred Revenue and Performance Obligations

Deferred Revenue

As of January 31,

2019

2020

$

12,251   $

5,338  

8,688  

6,142  

6,495  

3,848  

1,409  

3,968  

9,915

9,847

8,068

7,802

4,041

3,016

1,511

2,273

$

48,139   $

46,473

Significant changes in the Company's deferred revenue balance for the years ended January 31, 2018, 2019 and 2020 were as follows (in thousands):

Balance as of January 31, 2017

  $

49,936

Revenue recognized that was included in the deferred revenue balance at the beginning of the period:

Subscription

Professional services and other

Total

Increase due to billings excluding amounts recognized as revenue during the period

Balance as of January 31, 2018

Revenue recognized that was included in the deferred revenue balance at the beginning of the period:

Subscription

Professional services and other

Total

Increase due to billings excluding amounts recognized as revenue during the period

Balance as of January 31, 2019

Revenue recognized that was included in the deferred revenue balance at the beginning of the period:

Subscription

Professional services and other

Total

Increase due to billings excluding amounts recognized as revenue during the period

Balance as of January 31, 2020

95

$

$

$

(42,383)    

(6,079)    

(61,283)    

(4,991)    

(83,441)    

(5,252)    

(48,462)

69,482

70,956

(66,274)

89,220

93,902

(88,693)

104,535

109,744

  $

 
 
 
 
 
 
   
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
   
 
 
 
 
 
8. Deferred Revenue and Performance Obligations (Continued)

Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

Transaction Price Allocated to Remaining Performance Obligations

Transaction price allocated to remaining performance obligations represents the remaining amount of revenue the Company expects to recognize from existing
noncancelable  contracts,  whether  billed  or  unbilled.  As  of  January  31,  2020,  approximately  $218.3  million of  revenue  was  expected  to  be  recognized  from
remaining  performance  obligations  for  subscription  contracts.  The  Company  expects  to  recognize  approximately  $134.0 million of  this  amount  during  the  year
ending January 31, 2021, with an additional $54.4 million being recognized during the year ending January 31, 2022, and the balance recognized thereafter. As of
January 31, 2020, approximately $14.6 million of revenue was expected to be recognized from remaining performance obligations for professional services and
other contracts, $11.1 million of which is expected to be recognized during the year ending January 31, 2021, and the balance recognized thereafter.

9. Geographic Information

Revenue by geographic area is determined by the billing address of the customer. The following table sets forth revenue by geographic area (in thousands): 

United States

Japan

Other

Total

Percentage of revenue by geographic area:

United States

Japan

Other

Year Ended January 31,

2018

2019

2020

$

$

88,748

  $

110,181

  $

7,164

12,612

12,258

20,025

108,524

  $

142,464

  $

130,044

17,334

26,017

173,395

82%  

7%  

11%  

77%  

9%  

14%  

75%

10%

15%

Other than the United States and Japan, no other individual country exceeded 10% of total revenue for the years ended January 31, 2018, 2019 and 2020. As of

January 31, 2020, substantially all of the Company’s property and equipment was located in the United States.

10. Credit Facility

In December 2017, the Company entered into an $80.0 million credit facility and drew $50.0 million at closing, which was scheduled to mature on January 1,
2021. In April 2018, the Company entered into an amendment to this credit facility pursuant to which the Company was able to incur an additional $20.0 million in
term loan borrowings, for a total availability of $100.0 million under the amended facility. The Company drew the remaining  $50.0 million during April 2018,
which was scheduled to mature on May 1, 2021. The credit facility is secured by substantially all of the Company's assets.

Under  the  amended  credit  facility,  the  Company  was  required  to  pay  a  $2.0 million fee  upon  the  earlier  of  (1)  the  closing  of  a  transaction  in  which  the

Company was acquired by a third party and (2) December 4, 2027. The obligation to pay this $2.0 million fee terminated upon the closing of the IPO.

In January 2019, the Company entered into an amendment to this credit facility which extended the maturity date for both outstanding loans to October 1,

2022. The amendment also revised the maximum debt ratio financial covenant and increased the amount of the closing fee.

Each  term  loan  under  the  credit  facility  requires  interest-only  payments  until  the  maturity  date.  A  portion  of  the  interest  that  accrues  on  the  outstanding
principal of each term loan is payable in cash on a monthly basis, which portion accrues at a floating rate equal to the greater of (1) 7% and (2) three-month LIBOR
plus 5.5% per year. This interest rate was approximately 7.4% as of January 31, 2020. In addition, a portion of the interest that accrues on the outstanding principal
of each term loan is capitalized and added to the principal amount of the outstanding term loan on a monthly basis, which portion accrues at a fixed rate equal to
2.5% per year. There was $0.2 million, $2.3 million and $2.6 million of interest capitalized during the years ended January 31, 2018, 2019 and 2020, respectively.

96

 
 
 
 
 
 
 
 
 
   
   
10. Credit Facility (Continued)

Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

The amended credit facility requires a closing fee of $7.0 million to be paid on the earliest of (1) the date the term loan is prepaid, (2) the term loan maturity
date, which is October 1, 2022, and (3) the date the term loan becomes due and payable. Due to the long-term nature of the closing fee, it was recorded at present
value as an increase to other liabilities, noncurrent and an increase to debt issuance costs. The closing fee liability will be accreted to its full value over the term of
the loan, with such accretion recorded as interest expense in other expense, net in the consolidated statements of operations. Debt issuance costs are presented as an
offset to the outstanding principal balance of the term loans on the consolidated balance sheets and are being amortized as interest expense in other expense, net in
the consolidated statements of operations over the term of the loan using the effective interest rate method.

The balances in long-term debt consisted of the following:

Principal

Less: unamortized debt issuance costs

Net carrying amount

As of January 31,

2019

2020

$

$

102,494   $

(5,249)  

97,245   $

105,123

(4,049)

101,074

The $100.0 million credit facility as amended contains customary conditions to borrowing, events of default and covenants, including covenants that restrict
the  Company's  ability  to  dispose  of  assets,  make  material  changes  to  the  nature,  control  or  location  of  the  business,  merge  with  or  acquire  other  entities,  incur
indebtedness or encumbrances, make distributions to holders of the Company's capital stock, make certain investments or enter into transactions with affiliates. In
addition, the Company is required to comply with a financial covenant based on the ratio of outstanding indebtedness to annualized recurring revenue. Under the
amended facility, the maximum ratio is 0.75 on January 31, 2020 and April 30, 2020; 0.70 on July 31, 2020 and October 31, 2020; 0.65 on January 31, 2021 and
April  30,  2021;  and  0.60 on  July  31,  2021  through  the  maturity  date.  The  credit  facility  defines  annualized  recurring  revenue  as  four times  the  Company's
aggregate revenue for the immediately preceding quarter (net of recurring discounts and discounts for periods greater than one year) less the annual contract value
of  any  customer  contracts  pursuant  to  which  the  Company  was  advised  during  such  quarter  would  not  be  renewed  at  the  end  of  the  current  term  plus  annual
contract  value  of  existing  customer  contract  increases  during  such  quarter.  This  covenant  is  measured  quarterly  on  a  three-month  trailing  basis.  Upon  the
occurrence of an event of default, such as non-compliance with covenants, any outstanding principal, interest and fees become due immediately. The Company was
in compliance with the covenant terms of the credit facility at January 31, 2019 and January 31, 2020.

The Company incurred interest expense of $1.2 million, $11.1 million and $12.6 million for the years ended January 31, 2018, 2019 and 2020, respectively.

Stock Warrants

In connection with the credit facility described above, in December 2017 the Company issued fully vested warrants to purchase 28,462 shares of Series D-2
convertible preferred stock (Series D-2 warrants) with an exercise price of $126.47 per share. The fair value of the Series D-2 warrants at the time of issuance was
recorded  as  an  increase  to  debt  issuance  costs.  In  connection  with  the  April  2018  amendment,  the  Series  D-2  warrants  were  amended  to  warrants  to  purchase
66,664 shares of Class B common stock with an exercise price of $45.00 per share (common warrants). Upon execution of the April 2018 amendment, unamortized
debt issuance costs related to the Series D-2 warrants were adjusted based on the difference in fair value of the Series D-2 warrants and the common warrants at the
time of the April 2018 amendment. In connection with the January 2019 amendment to the credit facility, the common warrants were amended to be exercisable
for  an  aggregate  of  125,000 shares  of  Class  B  common  stock  at  an  exercise  price  of  $17.8736 per  share  (amended  common  warrants).  Upon  execution  of  the
January 2019 amendment,  unamortized  debt  issuance  costs related  to the common  warrants were adjusted based on the difference  in fair value of the common
warrants and the amended common warrants at the time of the January 2019 amendment. See Note 12 for further details regarding stock warrants.

97

 
 
 
Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

11. Commitments and Contingencies

Litigation

Liabilities  for loss contingencies  arising  from claims,  assessments,  litigation,  fines, and penalties  and other  sources  are  recorded  when it  is probable that  a

liability has been incurred and the amount can be reasonably estimated. Legal costs incurred in connection with loss contingencies are expensed as incurred.

In October and November  2019, securities  class  action  complaints  were filed  by certain  stockholders  of the Company against  the  Company, certain  of the
Company's current and former officers and directors, and the underwriters of the Company's June 2018 initial public offering alleging violations of securities laws
and seeking unspecified damages. The Company believes these lawsuits are without merit and intends to defend the cases vigorously. The Company is unable to
estimate a range of loss, if any, that could result were there to be an adverse final decision in these cases. If an unfavorable outcome were to occur in these cases, it
is possible that the impact could be material to the Company's results of operations in the period(s) in which any such outcome becomes probable and estimable.

The Company is involved in other legal proceedings from time to time arising in the normal course of business. Management believes that the outcome of

these proceedings will not have a material impact on the Company’s financial condition, results of operations, or liquidity.

Warranties and Indemnification

The  Company’s  subscription  services  are  generally  warranted  to  perform  materially  in  accordance  with  the  terms  of  the  applicable  customer  service  order
under normal use and circumstances. Additionally, the Company’s arrangements generally include provisions for indemnifying customers against liabilities if its
subscription  services  infringe  a  third  party’s  intellectual  property  rights.  Furthermore,  the  Company  may  also  incur  liabilities  if  it  breaches  the  security  or
confidentiality  obligations  in  its  arrangements.  To  date,  the  Company  has  not  incurred  significant  costs  and  has  not  accrued  a  liability  in  the  accompanying
consolidated financial statements as a result of these obligations.

The Company has entered into service-level agreements with some of its customers defining levels of uptime reliability and performance and permitting those
customers to receive credits for prepaid amounts related to unused subscription services if the Company fails to meet certain of the defined service levels. In very
limited instances, the Company allows customers to early terminate their agreements if the Company repeatedly or significantly fails to meet those levels. If the
Company repeatedly or significantly fails to meet contracted upon service levels, a contract may require a refund of prepaid unused subscription fees. To date, the
Company has not experienced any significant failures to meet defined levels of uptime reliability and performance as set forth in its agreements and, as a result, the
Company has not accrued any liabilities related to these agreements in the consolidated financial statements.

Operating Leases

The Company has entered into noncancelable operating lease arrangements, primarily for office space, with various expiration dates through 2027. Certain of
the leases include periods of free rent beginning with the lease effective date and increasing rental rates over the term of the leases. The Company recognizes rent
expense  on a  straight-line  basis  over  the  lease  period  and  has  accrued  for  rent  expense  incurred  but  not  paid.  Rent  expense  under  operating  leases  totaled  $5.3
million, $7.1 million and $6.9 million for the years ended January 31, 2018, 2019 and 2020, respectively.

98

11. Commitments and Contingencies (Continued)

Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

Future minimum lease payments under noncancelable operating leases were as follows as of January 31, 2020 (in thousands):

Year Ending January 31:

2021

2022

2023

2024

2025

Thereafter

Other Purchase Commitments

Total 
Payments

Expected Sublease
Income

Net 
Payments

$

$

6,926   $

(566)   $

4,498  

1,801  

1,198  

1,230  

3,780  

(474)  

(265)  

—  

—  

—  

6,360

4,024

1,536

1,198

1,230

3,780

19,433   $

(1,305)   $

18,128

The Company has also entered into certain noncancelable contractual commitments related to cloud infrastructure services in the ordinary course of business.

As of January 31, 2020, the Company had noncancelable commitments related to these services with a term of 12 months or longer of $56.0 million.

12. Stockholders' Equity (Deficit)

Preferred Stock

The Company's Board of Directors has the authority, without further action by the Company's stockholders, to issue up to 10,000,000 shares of preferred stock
in one or more series and to fix the rights, preferences, and privileges thereof, including voting rights. As of January 31, 2019 and January 31, 2020, no shares of
preferred stock were issued and outstanding.

Common Stock

The Company has two classes of common stock, Class A and Class B. Each share of Class A common stock is entitled to 40 votes per share and is convertible
at any time into one share of Class B common stock. Each share of Class A common stock will convert automatically into one share of Class B common stock
upon any transfer, whether or not for value. Each share of Class B common stock is entitled to one vote per share. Holders of Class A common stock and Class B
common stock vote together as a single class on all matters (including the election of directors) submitted to a vote of stockholders, unless otherwise required by
law  or  the  Company's  certificate  of  incorporation.  Subject  to  preferences  that  may  be  applicable  to  any  then-outstanding  preferred  stock,  holders  of  Class  A
common stock and Class B common stock are entitled to receive dividends, if any, as may be declared by the Company's board of directors.

At January 31, 2019 and January 31, 2020, there were 3,263,659 shares of Class A common stock authorized. At January 31, 2019 and January 31, 2020, there

were 3,263,659 shares of Class A common stock issued and outstanding.

At January 31, 2019 and January 31, 2020, there were 500,000,000 shares of Class B common stock authorized. At  January 31, 2019 and January 31, 2020,

there were 23,434,542 and 24,985,698 shares of Class B common stock issued and outstanding, respectively.

Class B Common Stock Warrants

In connection with the amendment to the credit facility that occurred in April 2018, the warrants to purchase 28,462 shares of Series D-2 convertible preferred
stock described  in Note 10 were amended  to warrants  to purchase  66,664 shares of Class B common stock at an exercise  price equal to  $45.00 per share. The
warrants  are  exercisable  at  any  time  prior  to  expiration,  which  was  to  occur  on  the  earlier  of  the  third  anniversary  of  the  IPO  or  December  2027.  Due  to  the
exercise price-related contingency that existed with the Class B common stock warrants, they were being accounted for as a liability and were included in other
liabilities, noncurrent on the consolidated balance sheets. The liability was revalued each reporting period until the contingency was resolved and the change in fair
value was recorded in other expense, net. The contingency was resolved on the effective

99

 
 
 
 
   
   
 
12. Stockholders' Equity (Deficit) (Continued)

Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

date of the Company's IPO, at which time the liability was remeasured to fair value and the remaining liability balance was reclassified to additional paid-in capital
within stockholders' equity.

In connection with the January 2019 amendment to the credit facility, the warrants to purchase 66,664 shares of Class B common stock were amended to be
exercisable for an aggregate of 125,000 shares of Class B common stock at an exercise price of $17.8736 per share. The warrants are exercisable at any time prior
to expiration, which occurs on June 28, 2021 (the third anniversary of the IPO). The difference in the fair value of the Class B common stock warrants at the time
of  the  amendment  to  the  credit  facility  in  January  2019  associated  with  the  increase  in  shares  and  the  lower  exercise  price  was  recorded  as  an  adjustment  to
additional paid-in capital and debt issuance costs.

In connection with a line of credit signed in July 2016, the Company issued a warrant to purchase 3,333 shares of Class B common stock with a strike price of

$34.35 per share. The warrant expires ten years from the date of issuance.

In connection with a loan signed in November 2011 and for which the last principal payment was made in September 2015, the Company issued a warrant to
purchase 3,729 shares of Class B common stock with a strike price of $4.80 per share. The warrant expires ten years from the date of issuance. This warrant was
net exercised in February 2019, resulting in the issuance of 3,130 shares of Class B common stock.

In  summary,  as  of  January  31,  2020,  there  were  128,333 shares  of  Class  B  common  stock  subject  to  issuance  under  outstanding  warrants,  which  are

exercisable at prices ranging from $17.8736 to $34.35 per share.

13. Equity Incentive Plans

In April 2011, the Company established the 2011 Equity Incentive Plan (2011 Plan), which was amended in September 2011 to provide for the issuance of
stock options and other stock-based awards. In June 2018, the Company adopted the 2018 Equity Incentive Plan (2018 Plan). The 2018 Plan provides for the grant
of incentive and nonstatutory stock options, restricted stock, RSUs, stock appreciation rights, performance units, and performance shares to employees, consultants,
and members of the Company's board of directors.

The  number  of  shares  available  for  issuance  under  the  2018  Plan  includes  an  annual  increase  on  the  first  day  of  each  fiscal  year  equal  to  the  least  of:
(1) 3,500,000 shares; (2)  5% of the outstanding shares of  Class A and Class B common stock as of the last day of the immediately preceding fiscal year; and (3)
such other amount as the Company's board of directors may determine no later than the last day of the immediately preceding year. During the year ended January
31, 2020, the number of shares available for grant under the 2018 Plan was increased by 1,334,910 shares. As of  January 31, 2020, there were 5,022,271 shares
available for grant under the 2018 Plan.

In connection with the IPO, the 2011 Plan was terminated. With the establishment of the 2018 Plan, the Company no longer grants equity-based awards under
the  2011  Plan  and  any  shares  that  expire,  terminate,  are  forfeited  or  repurchased  by  the  Company,  or  are  withheld  by  the  Company  to  cover  tax  withholding
obligations, under the 2011 Plan, will become available for future grant under the 2018 Plan.

The Company recognized stock-based compensation expense related to its equity incentive plans as follows (in thousands):

Cost of revenue:

Subscription

Professional services and other

Sales and marketing

Research and development

General and administrative

Interest expense

Total

Year Ended January 31,

2018

2019

2020

$

48   $

40  

1,845  

2,311  

5,090  

36  

219   $

154  

7,387  

6,519  

7,492  

30  

$

9,370   $

21,801   $

507

404

10,770

6,339

5,637

190

23,847

100

 
 
 
 
 
   
   
Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

13. Equity Incentive Plans (Continued)

Stock Options

Stock options typically vest over a four year period and have a term of ten years from the date of grant. The weighted-average grant-date fair value of stock
options granted was $13.20 and $14.95 per share for the years ended January 31,  2018 and 2020, respectively. There were 161,715, 0, and 25,000 stock options
granted during the years ended January 31, 2018, 2019 and 2020, respectively. The grant-date fair value of stock options was estimated using the Black-Scholes
option-pricing model with the following weighted-average assumptions:

Expected stock price volatility

Expected life of options

Risk-free interest rate

Expected dividend yield

Fair value of common stock

2018
47 %

6 years

1.83 %

—

$28.20

Year Ended January 31,

2019
—

—

—

—

—

2020
47 %

6 years

2.47 %

—

$31.20

The following table sets forth the outstanding common stock options and related activity for the years ended January 31, 2018, 2019 and 2020:

Shares
Subject to Outstanding
Options

Weighted- Average
Exercise
Price per Share

Weighted-Average
Remaining Contractual
Term (years)

Aggregate Intrinsic Value
(in thousands)

Outstanding as of January 31, 2017

2,542,025   $

Granted

Exercised

Forfeited

Expired

Outstanding as of January 31, 2018

Exercised

Forfeited

Expired

Outstanding as of January 31, 2019

Exercised

Forfeited

Expired

Outstanding as of January 31, 2020

Vested and exercisable at January 31, 2020

161,715  

(111,688)  

(102,828)  

(23,982)  

2,465,242  

(367,991)  

(101,782)  

(139,130)  

1,856,339  

(94,603)  

(11,010)  

(30,311)  

1,745,415   $

1,687,606   $

21.72  

28.20    

12.00    

35.79    

31.63    

21.90  

6.09    

30.69    

34.06    

23.64  

16.99    

28.24    

33.64    

23.91  

23.72  

7.3   $

19,377

6.4  

12,185

5.6  

8,443

4.6   $

4.5   $

5,152

5,152

The  aggregate  intrinsic  value  of  options  exercised  was  $2.5 million, $4.5 million and  $1.6 million for  the  years  ended  January  31,  2018,  2019  and  2020,
respectively. The intrinsic value represents the excess of the estimated fair value of the Company's common stock on the date of exercise over the exercise price of
each option. The intrinsic value of options as of January 31, 2020 is based on the market closing price of the Company's Class B common stock on that date.

As of January 31, 2020, there was $0.7 million of unrecognized stock-based compensation expense related to outstanding stock options which is expected to

be recognized over a weighted-average period of 1.3 years.

101

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

13. Equity Incentive Plans (Continued)

Restricted Stock Units

Restricted stock units (RSUs) granted under the Plan vest and settle upon the satisfaction of a service-based condition and, for RSUs granted prior to the IPO,
a liquidity  event-related  performance  vesting condition.  The service-based  condition  for these awards is generally  satisfied  over three or  four years  with  a cliff
vesting period of one or two years and quarterly vesting thereafter. Some RSUs have a  two-year vesting schedule, with one third of the RSUs vesting at twelve,
eighteen, and twenty-four months. Upon the effectiveness of the registration statement for the Company's IPO, which was June 28, 2018, the liquidity event-related
performance vesting condition associated with RSUs granted prior to the IPO was deemed probable of being satisfied.

The following table sets forth the outstanding RSUs and related activity for the years ended January 31, 2018, 2019 and 2020:

Outstanding as of January 31, 2017

Granted

Canceled

Outstanding as of January 31, 2018

Granted

Vested

Canceled

Outstanding as of January 31, 2019

Granted

Vested

Canceled

Outstanding as of January 31, 2020

Number of Shares

Weighted- Average Grant
Date Fair Value

33,666   $

988,601  

(21,041)  

1,001,226  

1,743,393  

(12,625)  

(403,872)  

2,328,122  

1,113,913  

(982,591)  

(282,639)  

2,176,805   $

27.60

23.40

27.60

23.40

18.06

27.60

21.29

19.77

28.82

21.76

20.52

23.40

As of January 31, 2020,  there  was  $36.9 million of  unrecognized  stock-based  compensation  expense  related  to  outstanding  RSUs which  is  expected  to  be

recognized over a weighted-average period of 2.6 years.

Employee Stock Purchase Plan

In June 2018, the Company's board of directors adopted the ESPP. The number of shares of Class B common stock available for issuance under the ESPP
increases on the first day of each fiscal year equal to the least of: (1) 1,050,000 shares of Class B common stock, (2) 1.5% of the outstanding shares of Class A and
Class B common stock of the Company on the last day of the immediately preceding fiscal year, and (3) such other amount as the administrator of the ESPP may
determine on or before the last day of the immediately preceding year. During the year ended January 31, 2020, the number of shares available under the ESPP was
increased by 400,473. As of January 31, 2020, there were 941,879 shares available under the ESPP.

The ESPP generally provides for consecutive overlapping 24-month offering periods comprised of four six-month purchase periods; provided, however, that
the  first  purchase  period  in  the  first  offering  period  will  have  a  duration  of  approximately  nine months. The offering  periods  are  scheduled  to start  on the  first
trading day on or after April 1 and October 1 of each year. The first offering period commenced on June 29, 2018 and is scheduled to end on the first trading day
on or after October 1, 2020. The ESPP is intended to qualify as a tax-qualified plan under Section 423 of the Internal Revenue Code and permits participants to
elect to purchase shares of Class B common stock through payroll deductions of up to 15% of their eligible compensation. A participant may purchase a maximum
of 2,000 shares during each purchase period.

Amounts  deducted  and  accumulated  by  the  participant  will  be  used  to  purchase  shares  of  Class  B  common  stock  at  the  end  of  each  purchase  period.  The
purchase price of the shares will be 85% of the lower of the fair market value of Class B common stock on the first trading day of each offering period or the fair
market value of Class B common stock on the applicable exercise date. If the fair market value of a share of Class B common stock on the exercise date of an
offering period is less than it was on the first trading day of that offering period, participants automatically will be withdrawn from that offering period following

102

 
 
13. Equity Incentive Plans (Continued)

Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

their purchase of shares on the exercise date and will be re-enrolled in a new 24-month offering period. Participants may end their participation at any time during
an  offering  period  and  will  be  paid  their  accrued  contributions  that  have  not  yet  been  used  to  purchase  shares  of  Class  B  common  stock.  Participation  ends
automatically upon termination of employment.

As of January 31, 2020, a total of 1,202,243 shares were issuable to employees based on contribution elections made under the ESPP and 506,278 shares had
been purchased. As of January 31, 2020, total unrecognized stock-based compensation related to the ESPP was $5.0 million, which is expected to be recognized
over a weighted-average period of 1.3 years.

The  fair  value  of  the  purchase  rights  for  the  ESPP  are  estimated  on  the  date  of  grant  using  the  Black-Scholes  option-pricing  model  with  the  following

assumptions:

Expected stock price volatility

Expected term

Risk-free interest rate

Expected dividend yield

14. Income Taxes

June 2018

31% - 36%

0.75 - 2.25 years

2.22% - 2.54%

–

April 2019

43% - 52%

0.5 - 2.0 years

2.33% - 2.46%

–

October 2019

44% - 49%

0.5 - 2.0 years

1.56% - 1.81%

–

The components of the income tax provision were as follows (in thousands):

Current income provision:

Federal

State

Foreign

Deferred income tax provision:

Federal

State

Foreign

Year Ended January 31,

2018

2019

2020

$

—   $

3  

233  

236  

(32)  

12  

169  

149  

—   $

9  

1,137  

1,146  

(125)  

(39)  

266  

102  

Provision for income taxes

$

385   $

1,248   $

103

—

27

739

766

—

—

(12 )

(12 )

754

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
   
   
 
14. Income Taxes (Continued)

Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

Total income tax expense differed from the amounts computed by applying the U.S. federal income tax rate to income before income tax expense as a result of

the following (in thousands):

Tax benefit at U.S. federal statutory rate (1)

State income taxes, net of federal tax benefit

Non-deductible expenses

Foreign taxes

Stock-based compensation

Research and development credits

Change in valuation allowance

Deferred tax effect of Tax Act rate change

Other

Provision for income taxes

Year Ended January 31,

2018

2019

2020

$

(57,992)   $

(32,143)   $

(11,679)  

1,095  

48  

896  

(2,516)  

(15,199)  

85,725  

$

7  

385   $

(10,114)  

997  

697  

1,469  

(2,618)  

42,975  

—  

(15)  

1,248   $

(26,229)

(5,377)

1,101

113

895

(2,529)

32,708

—

72

754

________________
(1) The statutory tax rates used in this analysis were 33%, 21%, and 21% for the years ended January 31, 2018, 2019 and 2020, respectively.

The tax effects of temporary differences that give rise to significant portions of the deferred tax assets and liabilities were as follows (in thousands):

Deferred tax assets:

Net operating loss carryforwards

Stock based compensation

Accruals and other reserves

Research and development credit carryforwards

Other

Gross deferred tax assets

Valuation allowance

Total deferred tax assets, net of valuation allowance

Deferred tax liabilities:

Contract acquisition costs

Capitalized software

Basis difference in intangible assets

Total deferred tax liabilities

Net deferred tax liabilities

As of January 31,

2019

2020

$

223,765   $

248,583

9,784  

4,222  

12,729  

5,229  

255,729  

(246,679)  

9,050  

(6,987)  

(2,581)  

(297)  

(9,865)  

$

(815)   $

13,608

4,095

15,257

7,398

288,941

(279,387)

9,554

(7,057)

(3,074)

(202)

(10,333)

(779)

In  assessing  whether  deferred  tax  assets  should  be  recognized,  the  Company  considered  whether  it  is  more-likely-than-not  that  some  portion  or  all  of  the
deferred tax assets would be realized. The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income during the periods
in  which  those  temporary  differences  become  deductible.  The  Company  considered  the  scheduled  reversal  of  deferred  tax  liabilities,  projected  future  taxable
income, and tax planning strategies in making this assessment. The Company determined it was more-likely-than-not that its domestic deferred tax assets would

104

 
 
 
 
 
 
 
 
   
 
 
   
 
   
14. Income Taxes (Continued)

Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

not be realized as of January 31, 2019 and 2020 and, accordingly, recorded a full valuation allowance. Net deferred tax liabilities are included in other liabilities,
noncurrent on the consolidated balance sheets.

In  December  2017,  the  Tax  Cuts  and  Jobs  Act  (Tax  Act)  was  enacted,  which  resulted  in  widespread  changes  to  the  U.S.  tax  code.  One  such  change  was
establishing a flat corporate income tax rate of 21% to replace previous rates that ranged from 15% to 35%. As a result, the Company remeasured its U.S. deferred
tax assets and liabilities as of January 31, 2018 to reflect the lower rate expected to apply when these temporary differences reverse. The remeasurement resulted in
a reduction in deferred tax assets of $85.7 million. This was fully offset by a corresponding change to the Company’s valuation allowance.

As of January 31, 2020, the Company had federal and state NOLs available to offset future taxable income, if any, of $914.8 million and $1,141.0 million,
respectively. The federal NOLs will begin to expire in 2028. The state NOLs will expire  depending  upon the various rules in the states  in which the Company
operates.  Full  realization  of the  NOLs is dependent  on generating  sufficient  taxable  income  prior  to their  expiration.  The ability  to  realize  the NOLs and other
deferred tax assets could also be limited by previous or future changes in ownership in accordance with rules in Internal Revenue Code Sections 382 and 383.

As of January 31, 2020, the Company also had unused federal and state research and development tax credits of $15.2 million and $6.5 million, respectively.
The federal credits begin to expire in 2020 and the state credits began to expire in 2019. As of January 31, 2020, the Company also had foreign tax credits of $0.4
million which begin to expire in 2020.

During the fiscal years ended years ended January 31, 2018, 2019 and 2020, the aggregate changes in the total gross amount of unrecognized tax benefits were

as follows (in thousands):

Beginning balance

Increase in unrecognized tax benefits taken in prior years

Increase (decrease) in unrecognized tax benefits related to current year

Year Ended January 31,

2018

2019

2020

$

$

2,737   $

3,637   $

675  

225  

872  

49  

3,637   $

4,558   $

4,558

906

(34)

5,430

The total amount of unrecognized tax benefits that, if recognized, would affect the effective tax rate is zero due to the valuation allowance. The Company does

not expect a significant change in its unrecognized tax benefits over the next twelve months.

The  Company  files  U.S.  federal,  U.S.  state,  and  foreign  tax  returns  and  is  subject  to  examination  by  various  taxing  authorities  for  all  open  tax  years.  The

Company is not currently under audit by the Internal Revenue Service or any other tax authority.

The  Company  paid  income  taxes  of  $0.5  million,  $0.8  million and  $0.4  million during  the  years  ended  years  ended  January  31,  2018,  2019  and  2020,

respectively.

105

 
 
 
 
 
Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

15. Net Loss Per Share

The Company computes net loss per share using the two-class method required for multiple classes of common stock and participating securities. The rights,
including  the  liquidation  and  dividend  rights,  of  the  Class  A  common  stock  and  Class  B  common  stock  are  substantially  identical,  other  than  voting  rights.
Accordingly,  the  Class  A  common  stock  and  Class  B  common  stock  share  equally  in  the  Company’s  net  losses.  Before  the  IPO,  the  Company’s  participating
securities  also included  convertible  preferred  stock. The holders  of convertible  preferred  stock did not have  a contractual  obligation  to share  in the Company’s
losses, and as a result net losses were not allocated to these participating securities.

The following table sets forth the calculation of basic and diluted net loss per share during the periods presented. The shares issued in the IPO and the shares
of Class A and Class B common stock issued upon conversion of the outstanding shares of convertible preferred stock in the IPO are included in the table below
weighted for the period outstanding in the years ended January 31, 2018, 2019 and 2020 (in thousands, except per share amounts):

Numerator:

Net loss

Denominator:

Weighted-average number of shares used in
computing net loss per share, basic and
diluted

Net loss per share, basic and diluted

$

$

2018

2019

2020

Class A

Class B

Class A

Class B

Class A

Class B

Year Ended January 31,

—   $

(176,562)   $

(18,305)   $

(136,004)   $

(14,903)   $

(110,753)

—  

1,595  

—   $

(110.70)   $

1,941  

(9.43)   $

14,417  

(9.43)   $

3,264  

(4.57)   $

24,256

(4.57)

Since  the Company  was in  a  loss position  for all  periods  presented,  basic  net loss  per  share  is  the  same  as  diluted  net  loss per  share  for all  periods  as  the
inclusion of all potential common shares outstanding would have been anti-dilutive. The weighted-average impact of potentially dilutive securities that were not
included in the diluted per share calculations because they would be anti-dilutive was as follows (in thousands):

Convertible preferred stock on an if-converted basis

Options to purchase common stock

Restricted stock units

Employee stock purchase program

Common stock warrants

16. Employee Benefit Plan

Year Ended January 31,

2018

2019

2020

13,939  

554  

—  

—  

3  

14,496  

5,717  

470  

311  

—  

4  

6,502  

—

297

1,096

192

42

1,627

The Company has a defined contribution retirement savings plan qualified under Section 401(k) of the Internal Revenue Code (IRC), which is a pretax savings
plan  covering  substantially  all  employees.  Under  the  plan,  employees  may  contribute  up  to  50% of  their  pretax  salary,  subject  to  certain  IRC  limitations.
Employees are eligible to participate beginning on the first day of the month following their first 30 days of employment. The Company recorded expenses for
contributions to its retirement savings plan of $3.2 million, $3.4 million and $3.2 million during the years ended January 31, 2018, 2019 and 2020, respectively.

17. Related Party Transactions

Certain members of the Company's board of directors serve as directors of and/or are executive officers of and, in some cases, are investors in, companies that
are customers or vendors of the Company. Certain of the Company’s executive officers also serve as directors of or serve in an advisory capacity to companies that
are customers or vendors of the Company. As of January 31, 2019 and January 31, 2020, the Company had $0.6 million and $0.1 million receivable from these
customers,

106

 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
 
   
   
   
   
   
 
 
 
 
 
17. Related Party Transactions (Continued)

Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

respectively. As of January 31, 2019 and January 31, 2020, amounts payable to these vendors were immaterial. During the years ended January 31, 2018, 2019 and
2020, the Company recognized revenue of $1.6 million, $1.9 million and $1.0 million, respectively, related to these customers. During the years ended January 31,
2018, 2019 and 2020, the Company recognized expense of $0.8 million, $0.7 million and $1.0 million, respectively, related to these vendors.

The Company previously utilized an aircraft owned by one of the Company's executive officers on an as-needed basis. This arrangement was terminated in
June 2018. The Company recorded expenses related to usage of the aircraft of $0.7 million, $0.3 million and $0 during the years ended January 31, 2018, 2019 and
2020, respectively.

18. Subsequent Events

In March 2020, the Company granted restricted stock units for 1,963,058 shares of Class B common stock pursuant to the 2018 Equity Incentive Plan.

In March 2020, the World Health Organization declared COVID-19 a pandemic. The full impact of the COVID-19 outbreak is inherently uncertain at the time
of this report. The COVID-19 outbreak has resulted in travel restrictions and in some cases, prohibitions of non-essential activities, disruption and shutdown of
businesses and greater uncertainty in global financial markets.

The Company cannot predict the extent to which the COVID-19 outbreak will negatively impact its business or operating results at this time. In geographies in
which  the  Company  or  its  customers,  partners  and  service  providers  operate,  health  concerns  as  well  as  political  or  governmental  developments  in  response  to
COVID-19 could result in economic, social or labor instability or prolonged contractions in the industries in which the Company's customers or partners operate,
slow the sales process, result in customers not purchasing or renewing the Company's products or failing to make payments, and could otherwise have a material
adverse effect on the Company's business and results of operations and financial condition.

Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

None.

Item 9A. Controls and Procedures

Evaluation of Disclosure Controls and Procedures

Our  management,  with  the  participation  of  our  principal  executive  officer  and  principal  financial  officer,  has  evaluated  the  effectiveness  of  our  disclosure
controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the Exchange Act)), as of the end of
the period covered by this Annual Report on Form 10-K. Based on such evaluation, our principal executive officer and principal financial officer have concluded
that as of such date, our disclosure controls and procedures were effective at a reasonable assurance level.

Management's Report on Internal Control Over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as such term is defined under Rule 13a-
15(f)  and  15d-15(f)  under  the  Exchange  Act.  We  conducted  an  evaluation  of  the  effectiveness  of  our  internal  control  over  financial  reporting  based  on  the
framework  in Internal  Control  - Integrated  Framework issued by the Committee  of Sponsoring Organizations  of the Treadway Commission  (2013 framework).
Based on our evaluation, our management concluded that our internal control over financial reporting was effective as of January 31, 2020.

This Annual Report on Form 10-K does not include an attestation report of our independent registered public accounting firm regarding internal control over
financial reporting. Management’s report was not subject to attestation by our independent registered public accounting firm pursuant to rules of the Securities and
Exchange Commission for emerging growth companies that permit us to provide only management’s report in this Annual Report on Form 10-K.

Changes in Internal Control Over Financial Reporting

There  was  no  change  in  our  internal  control  over  financial  reporting  (as  defined  in  Rules  13a-15(f)  and  15d-15(f)  under  the  Exchange  Act)  that  occurred
during the period covered by this Annual Report on Form 10-K that has materially affected, or is reasonably likely to materially affect, our internal control over
financial reporting. 

107

Inherent Limitations on Effectiveness of Disclosure Controls and Procedures

Our management, including our principal executive officer and principal financial officer, do not expect that our disclosure controls and procedures or our
internal  control  over  financial  reporting  will  prevent  all  errors  and  all  fraud.  A  control  system,  no  matter  how  well  designed  and  operated,  can  provide  only
reasonable, not absolute, assurance  that the objectives  of the control system are met. Further, the design of a control system must reflect the fact that there are
resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation
of controls can provide absolute assurance that all control issues and instances of fraud, if any, have been detected. These inherent limitations include the realities
that judgments in decision-making can be faulty, and that breakdowns can occur because of a simple error or mistake. Additionally, controls can be circumvented
by the individual acts of some persons, by collusion of two or more people or by management override of the controls. The design of any system of controls is also
based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals
under all potential future conditions; over time, controls may become inadequate because of changes in conditions, or the degree of compliance with policies or
procedures may deteriorate. Due to inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected.

Item 9B. Other Information

None.

108

Item 10. Directors, Executive Officers and Corporate Governance

PART III

The information required by this item is incorporated by reference to our Proxy Statement relating to our 2020 Annual Meeting of Stockholders. The Proxy

Statement will be filed with the Securities and Exchange Commission within 120 days of the fiscal year ended January 31, 2020.

Our board of directors has adopted a Code of Business Conduct and Ethics, or the Code of Conduct, that applies to all officers, directors and employees, which
is available on our website at ir.domo.com under "Governance". The nominating and corporate governance committee of our board of directors is responsible for
overseeing  the  Code  of  Conduct  and  must  approve  any  waivers  of  the  Code  of  Conduct  for  employees,  executive  officers  and  directors.  We  expect  that  any
amendments  to  the  Code of  Conduct,  or  any  waivers  of its  requirements,  will  be  disclosed  on our website,  as  required  by applicable  law or  the  Nasdaq  listing
standards.

Item 11. Executive Compensation

The information required by this item is incorporated by reference to our Proxy Statement relating to our 2020 Annual Meeting of Stockholders. The Proxy

Statement will be filed with the Securities and Exchange Commission within 120 days of the fiscal year ended January 31, 2020.

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

The information required by this item is incorporated by reference to our Proxy Statement relating to our 2020 Annual Meeting of Stockholders. The Proxy

Statement will be filed with the Securities and Exchange Commission within 120 days of the fiscal year ended January 31, 2020.

Item 13. Certain Relationships and Related Transactions, and Director Independence

The information required by this item is incorporated by reference to our Proxy Statement relating to our 2020 Annual Meeting of Stockholders. The Proxy

Statement will be filed with the Securities and Exchange Commission within 120 days of the fiscal year ended January 31, 2020.

Item 14. Principal Accountant Fees and Services

The information required by this item is incorporated by reference to our Proxy Statement relating to our 2020 Annual Meeting of Stockholders. The Proxy

Statement will be filed with the Securities and Exchange Commission within 120 days of the fiscal year ended January 31, 2020.

109

Item 15. Exhibits, Financial Statement Schedules

The following documents are filed as a part of this Annual Report on Form 10-K:

(a) Financial Statements

PART IV

The  information  concerning  our  financial  statements,  including  the  Report  of  Independent  Registered  Public  Accounting  Firm  required  by  this  item  is
incorporated by reference  herein to the section of this Annual Report on Form 10-K in Item 8, entitled “Consolidated Financial Statements  and Supplementary
Data.”

(b) Financial Statement Schedules

All schedules have been omitted because the required information is not present or not present in amounts sufficient to require submission of the schedules, or

because the information required is included in Item 8, entitled “Consolidated Financial Statements and Supplementary Data.”

(c) Exhibits 

See the Exhibit Index immediately following the signature page of this Annual Report on Form 10-K.

Item 16. Form 10-K Summary

None.

110

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned,

thereunto duly authorized.

SIGNATURES

Date: April 10, 2020  

  DOMO, INC.

  By:

/s/ Joshua G. James

Joshua G. James

Founder and Chief Executive Officer

(Principal Executive Officer)

Date: April 10, 2020  

  By:

/s/ Bruce Felt

Bruce Felt

Chief Financial Officer

(Principal Financial and Accounting Officer)

 
 
 
 
   
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
 
   
 
 
   
 
 
   
POWER OF ATTORNEY

KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below constitutes and appoints Joshua G. James and Bruce Felt,
and each of them, with full power of substitution and resubstitution and full power to act without the other, as his or her true and lawful attorney-in-fact and agent
to act in his or her name, place and stead and to execute in the name and on behalf of each person, individually and in each capacity stated below, and to file, any
and all documents in connection therewith, with the Securities and Exchange Commission, granting unto said attorney-in-fact and agents, and each of them, full
power and authority to do and perform each and every act and thing, ratifying and confirming all that said attorney-in-fact and agents or any of them or their and
his or her substitute or substitutes, may lawfully do or cause to be done by virtue thereof. 

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, this Report has been signed below by the following persons on behalf of the

Registrant in the capacities and on the dates indicated.

Signature

Title

/s/ Joshua G. James

Joshua G. James

  Chief Executive Officer and Director 

(Principal Executive Officer)

/s/ Bruce Felt

Bruce Felt

  Chief Financial Officer 

(Principal Accounting and Financial Officer)

/s/ Fraser Bullock

Fraser Bullock

/s/ Carine S. Clark

Carine S. Clark

/s/ Dana Evan

Dana Evan

/s/ Mark Gorenberg

Mark Gorenberg

/s/ Daniel Daniel

Daniel Daniel

/s/ Jeff Kearl

Jeff Kearl

  Director

  Director

  Director

  Director

  Director

Director

Date

April 10, 2020

April 10, 2020

April 10, 2020

April 10, 2020

April 10, 2020

April 10, 2020

April 10, 2020

April 10, 2020

 
 
 
 
 
   
   
 
 
 
   
   
 
 
 
   
   
 
 
 
   
   
 
 
 
   
   
 
 
 
   
   
 
 
 
   
   
 
 
 
 
EXHIBIT INDEX

Description

Form  

File No.

  Exhibit

Date

Filed
Herewith

Incorporated by Reference

  Amended and Restated Certificate of Incorporation

  Amended and Restated Bylaws

  Specimen Common Stock Certificate of the registrant

Amended and Restated Investors’ Rights Agreement, dated April 13,
2017, by and among the registrant and the investors and founders
named therein

Warrant to purchase 50,000 shares of Class B common stock, issued to
Silicon Valley Bank on July 18, 2016

Form of Amended and Restated Warrant to Purchase Stock, dated as of
January 4, 2019

  Description of the registrant's Class B common stock

  Form of Director and Executive Officer Indemnification Agreement

  2011 Equity Incentive Plan, as amended

Form of Notice of Stock Option Grant and Stock Option Agreement
under the 2011 Equity Incentive Plan and Form of RSU Agreement
under the 2011 Equity Incentive Plan

  2018 Equity Incentive Plan and forms of agreements thereunder

  2018 Employee Stock Purchase Plan

  Executive Incentive Compensation Plan

Loan and Security Agreement, dated as of December 5, 2017, between
the registrant, Wilmington Trust National Association and Obsidian
Agency Services, Inc.

First Amendment to Loan and Security Agreement and Pledge
Agreement dated as of April 17, 2018, between the registrant,
Wilmington Trust National Association and Obsidian Agency Services,
Inc.

Third Amendment to Loan and Security Agreement, dated as of
January 4, 2019, by and among Domo, Inc., a Delaware corporation,
Domo, Inc., a Utah corporation, the lenders from time to time party
thereto, and Obsidian Agency Services Inc.

  Form of Change in Control and Severance Agreement

  Outside Director Compensation Policy

Aircraft Dry Lease Agreement, dated October 15, 2015 between the
registrant and JJ Spud LLC

Corrected Confirmatory Employment Letter, dated June 17, 2018,
between the registrant and Joshua James

Corrected Confirmatory Employment Letter, dated June 15, 2018,
between the registrant and Bruce Felt

Confirmatory Employment Letter, dated June 16, 2018, between the
registrant and Catherine Wong

  Powers of Attorney (contained on signature page)

  Subsidiaries of the registrant

  Consent of Independent Registered Public Accounting Firm

10-K  

10-K  

S-1

S-1

S-1

8-K

S-1

S-1

S-1

S-1

S-1

S-1

S-1

001-38553

001-38553

333-225348

333-225348

333-225348

001-38553

333-225348

333-225348

333-225348

333-225348

333-225348

333-225348

333-225348

3.1

3.2

4.1

4.2

4.4

4.1

10.1

10.2

10.3

10.4

10.5

10.6

10.7

April 15, 2019

April 15, 2019

June 18, 2018

June 1, 2018

June 1, 2018

January 7, 2019

June 18, 2018

June 1, 2018

June 1, 2018

June 18, 2018

June 18, 2018

June 18, 2018

June 1, 2018

S-1

333-225348

10.8

June 1, 2018

8-K

001-38553

10.1

January 7, 2019

S-1

S-1

S-1

8-K

8-K

S-1

333-225348

333-225348

333-225348

001-38553

001-38553

10.9

10.10

10.11

10.1

10.2

June 18, 2018

June 18, 2018

June 1, 2018

May 8, 2019

May 8, 2019

333-225348

10.14

June 18, 2018

S-1

333-225348

21.1

June 1, 2018

X

X

X

Exhibit
Number

3.1

3.2

4.1

4.2

4.3

4.4

4.5

10.1+

10.2+

10.3+

10.4+

10.5+

10.6+

10.7

10.8

10.9

10.10+

10.11+

10.12

10.13+

10.14+

10.15+

24.1

21.1

23.1

 
   
 
   
 
 
 
 
 
 
 
   
 
 
 
   
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
 
   
   
   
   
   
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
 
   
   
   
   
   
 
 
 
 
 
   
   
   
   
   
 
31.1

31.2

32.1*

Certification of Principal Executive Officer Pursuant to Rules 13a-14(a)
and 15d-14(a) under the Securities Exchange Act of 1934, as Adopted
Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

Certification of Principal Financial Officer Pursuant to Rules 13a-14(a)
and 15d-14(a) under the Securities Exchange Act of 1934, as Adopted
Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

Certification of Principal Executive Officer and Principal Financial
Officer Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to
Section 906 of the Sarbanes-Oxley Act of 2002.

101.INS

  XBRL Instance Document

101.SCH

  XBRL Taxonomy Extension Schema Linkbase Document

101.CAL

  XBRL Taxonomy Extension Calculation Linkbase Document

101.DEF

  XBRL Taxonomy Extension Definition Linkbase Document

101.LAB

  XBRL Taxonomy Extension Label Linkbase Document

101.PRE

  XBRL Taxonomy Extension Presentation Linkbase Document

X

X

X

X

X

X

X

X

X

________________
+
*

Indicates a management contract or compensatory plan.
The certifications attached as Exhibit 32.1 that accompany this Annual Report on Form 10-K are not deemed filed with the Securities and Exchange Commission and are
not  to  be  incorporated  by  reference  into  any  filing  of  Domo,  Inc.  under  the  Securities  Act  of  1933,  as  amended,  or  the  Securities  Exchange  Act  of  1934,  as  amended,
whether made before or after the date of this Form 10-K, irrespective of any general incorporation language contained in such filing.

 
   
   
   
   
 
 
   
   
   
   
 
 
   
   
   
   
 
   
   
   
   
 
   
   
   
   
 
   
   
   
   
 
   
   
   
   
 
   
   
   
   
 
   
   
   
   
 
DESCRIPTION OF THE REGISTRANT’S SECURITIES REGISTERED PURSUANT TO SECTION 12 OF THE SECURITIES EXCHANGE ACT OF
1934

As of January 31, 2020, we have one class of securities registered under Section 12 of the Securities Exchange Act of 1934, as amended – our Class B common
stock, par value $0.001 per share. These securities are listed on the Nasdaq Global Market under the symbol “DOMO.”

The following description of our Class B common stock is a summary and does not purport to be complete. It is qualified in its entirety by, and should be read in
conjunction with, our amended and restated certificate of incorporation, amended and restated bylaws, and applicable Delaware law.

Exhibit 4.5

Authorized Capital Stock

Our authorized capital stock consists of 513,263,659 shares, of which:

•

•

•

3,263,659 shares are designated as Class A common stock, $0.001 par value per share;

500,000,000 shares are designated as Class B common stock, $0.001 par value per share; and

10,000,000 shares are designated as preferred stock, $0.001 par value per share.

Common Stock

Voting Rights

We currently  have  two classes  of authorized  common  stock,  Class A common  stock and Class B common  stock. Each share  of Class A common  stock is
entitled to 40 votes per share. Each share of Class B common stock is entitled to one vote per share. Holders of Class A common stock and Class B common stock
will vote together as a single class on all matters (including the election of directors) submitted to a vote of stockholders, unless otherwise required by law or our
certificate of incorporation.

Delaware law could require holders of Class A common stock or Class B common stock to vote separately as a single class in the following circumstances:

•

•

if we were to seek to amend our certificate of incorporation to increase or decrease the par value of a class of our capital stock, then that class would
be required to vote separately to approve the proposed amendment; and

if we were to seek to amend our certificate of incorporation in a manner that alters or changes the powers, preferences or special rights of a class of
our  capital  stock  in  a  manner  that  affected  its  holders  adversely,  then  that  class  would  be  required  to  vote  separately  to  approve  the  proposed
amendment.

Our certificate of incorporation and bylaws provide that from and after when the outstanding shares of Class A common stock represent less than a majority of
the total combined voting power of our Class A common stock and Class B common stock, or the voting threshold date, we will have a classified board of directors
consisting of three classes of approximately equal size, each serving staggered three-year  terms. Only the directors in one class will be subject to election by a
plurality of the votes cast at each annual meeting of stockholders, with the directors in the other classes continuing for the remainder of their respective three-year
terms.  Until the voting threshold  date,  our directors  will be elected  annually  for one-year  terms.  Stockholders  do not have the ability  to cumulate  votes for the
election of directors.

Holders of our Class A common  stock and Class B common  stock are  not entitled  to cumulative  voting in the election  of directors,  which means that  the
holders of a majority of the voting power of our Class A common stock and Class B common stock, voting together as a single voting class, will be entitled to elect
all of the directors standing for election, if they so choose.

Because of our dual class structure, we anticipate that, for the foreseeable future, Mr. James will continue to be able to control all matters submitted to our

stockholders for approval, including the election and removal of directors.

Our certificate of incorporation provides that the number of authorized shares of common stock or any class of common stock may be increased or decreased
(but not below the number of shares of common stock then outstanding and, in the case of the Class B common stock, issuable upon conversion of the outstanding
Class A common stock) by the affirmative vote of the holders of a majority of the Class A common stock and Class B common stock, voting together as a single
class. Until the final conversion of all outstanding shares of Class A common stock pursuant to the terms of the certificate of incorporation, or the final conversion
date,  any  increase  in  the  authorized  shares  of  Class  A  common  stock  requires  the  approval  of  the  holders  of  a  majority  of  the  outstanding  shares  of  Class  A
common stock.

Conversion

Each share of Class A common stock will automatically convert into one share of Class B common stock on the final conversion date. Each share of Class A
common stock is also convertible at any time at the option of the holder into one share of Class B common stock. In addition, each share of Class A common stock
will  convert  automatically  into  one  share  of  Class  B  common  stock  upon  any  transfer,  whether  or  not  for  value,  except  for  certain  transfers  described  in  our
certificate  of  incorporation,  including,  without  limitation,  transfers  for  tax  and  estate  planning  purposes,  so  long  as  the  transferring  holder  of  Class  A  common
stock continues to hold exclusive voting and dispositive power with respect to the shares transferred. In addition, each outstanding share of Class A common stock
held by a stockholder who is a natural person, or held by the permitted entities and permitted transferees of such natural person (as described in our certificate of
incorporation), will convert automatically into one share of Class B common stock upon the death or disability of such natural person nine months following such
death or disability, unless otherwise extended in accordance with our certificate of incorporation.

Once  converted  into  a share  of  Class  B common  stock, a  converted  share  of  Class  A common  stock  will  not  be  reissued.  Following the  conversion  of  all

outstanding shares of Class A common stock, no further shares of Class A common stock will be issued.

 
 
 
 
 
Dividends

Subject to preferences that may be applicable to any then-outstanding preferred stock, holders of our Class A common stock and Class B common stock are
entitled to receive dividends, if any, as may be declared from time to time by our board of directors out of legally available funds. If a dividend is paid in the form
of Class A common stock or Class B common stock, then holders of Class A common stock shall receive Class A common stock and holders of Class B common
stock shall receive Class B common stock.

Liquidation

In the event of our liquidation, dissolution or winding up, holders of our Class A common stock and Class B common stock will be entitled to share ratably in
the  net  assets  legally  available  for  distribution  to  stockholders  after  the  payment  of  all  of  our  debts  and  other  liabilities  and  the  satisfaction  of  any  liquidation
preference granted to the holders of any then-outstanding shares of preferred stock.

Rights and Preferences

Except as described above, holders of Class A common stock and Class B common stock have no preemptive, conversion, subscription or other rights, and
there are no redemption or sinking fund provisions applicable to Class A common stock or Class B common stock. The rights, preferences and privileges of the
holders of Class A common stock and Class B common stock are subject to and may be adversely affected by, the rights of the holders of shares of any series of
preferred stock that we may designate in the future.

Fully Paid and Nonassessable

All of our outstanding shares of common stock are fully paid and nonassessable.

Preferred Stock

Our board of directors has the authority, without further action by the stockholders, to issue up to 10,000,000 shares of preferred stock in one or more series
and  to  fix  the  rights,  preferences,  privileges  and  restrictions  thereof.  These  rights,  preferences  and  privileges  could  include  dividend  rights,  conversion  rights,
voting rights, redemption rights, liquidation preferences, sinking fund terms and the number of shares constituting any series or the designation of such series, any
or all of which may be greater than the rights of Class A common stock or Class B common stock. The issuance of preferred stock could adversely affect the voting
power of holders of Class A common stock and Class B common stock and the likelihood that such holders will receive dividend payments and payments upon
liquidation. In addition, the issuance of preferred stock could have the effect of delaying, deferring or preventing change in our control or other corporate action.

Registration Rights

Certain holders of our Class A common stock and Class B common stock, or their transferees, have the right to require us to register the offer and sale of their

shares, which we refer to as registration rights.

Demand Registration Rights

BlackRock Advisors, LLC or any of its affiliates or the holders of at least a majority of the shares having demand registration rights have the right to demand
that we use best efforts to file a registration statement for the registration of the offer and sale of at least such number of shares with anticipated offering proceeds
in excess  of $20.0 million.  We  are  only obligated  to file  up to two registration  statements  in connection  with the exercise  of demand  registration  rights.  These
registration  rights are subject  to specified  conditions  and limitations,  including the right of the underwriters  to limit  the number of shares included in any such
registration under certain circumstances and our ability to defer the filing of a registration statement with respect to an exercise of such demand registration rights
for up to 90 days under certain circumstances.

Form S-3 Registration Rights

At any time after we are qualified to file a registration statement on Form S-3, a stockholder with registration rights shall have the right to demand that we file a
registration statement on Form S-3 so long as the aggregate number of shares to be offered and sold under such registration statement on Form S-3 is at least $5.0
million. These investor registration rights are subject to specified conditions and limitations, including our ability to defer the filing of a registration statement with
respect to an exercise of such Form S-3 registration rights for up to 90 days under certain circumstances.

Piggyback Registration Rights

If we propose to register the offer and sale of any of our securities under the Securities Act either for our own account or for the account of other stockholders,
a stockholder with registration rights will have the right, subject to certain exceptions, to include their shares of common stock in the registration statement. These
registration  rights are subject  to specified  conditions  and limitations,  including the right of the underwriters  to limit  the number of shares included in any such
registration statement under certain circumstances, but not below 25% of the total number of shares covered by the registration statement.

Expenses of Registration

We  will  pay  all  expenses  relating  to  any  demand  registrations,  Form  S-3  registrations  and  piggyback  registrations,  other  than  underwriting  discounts  and

selling commissions.

Termination

The registration rights terminate upon the earlier of (1) the date that is three years after the closing of our initial public offering and (2) as to a given holder of
registration  rights,  when  such  holder  of  registration  rights  can  sell  all  of  such  holder’s  registrable  securities  in  a  three  month-period  pursuant  to  Rule  144
promulgated under the Securities Act.

Anti-Takeover Effects of Delaware Law and Our Certificate of Incorporation and Bylaws

Delaware Law

We are subject to Section 203 of the Delaware General Corporation Law. Section 203 generally prohibits a publicly held Delaware corporation from engaging
in a “business combination” with any “interested stockholder” for a period of three years after the date of the transaction in which the person became an interested
stockholder, unless:

•

•

•

prior  to  the  date  of  the  transaction,  the  board  of  directors  of  the  corporation  approved  either  the  business  combination  or  the  transaction  which
resulted in the stockholder becoming an interested stockholder;

upon consummation of the transaction which resulted in the stockholder becoming an interested stockholder, the interested stockholder owned at
least  85%  of  the  voting  stock  of  the  corporation  outstanding  at  the  time  the  transaction  commenced,  excluding  for  purposes  of  determining  the
number of shares outstanding (1) shares owned by persons who are  directors  and also officers  and (2) shares owned by employee  stock plans in
which employee participants do not have the right to determine confidentially whether shares held subject to the plan will be tendered in a tender or
exchange offer; or

on or subsequent to the date of the transaction, the business combination is approved by the board and authorized at an annual or special meeting of
stockholders,  or  by  written  consent,  by  the  affirmative  vote  of  at  least  two-thirds  of  the  outstanding  voting  stock  which  is  not  owned  by  the
interested stockholder.

Section 203 defines a business combination to include:

•

•

•

•

•

any merger or consolidation involving the corporation and the interested stockholder;

any sale, transfer, pledge or other disposition involving the interested stockholder of 10% or more of the assets of the corporation;

subject to exceptions, any transaction that results in the issuance or transfer by the corporation of any stock of the corporation to the interested
stockholder;

any  transaction  involving  the  corporation  that  has  the  effect  of  increasing  the  proportionate  share  of  the  stock  or  any  class  or  series  of  the
corporation beneficially owned by the interested stockholder; and

the  receipt  by  the  interested  stockholder  of  the  benefit  of  any  loans,  advances,  guarantees,  pledges  or  other  financial  benefits  provided  by  or
through the corporation.

In  general,  Section  203  defines  an  interested  stockholder  as  any  entity  or  person  beneficially  owning  15%  or  more  of  the  outstanding  voting  stock  of  the

corporation and any entity or person affiliated with or controlling or controlled by the entity or person.

Certificate of Incorporation and Bylaws

Our certificate of incorporation and our bylaws include a number of provisions that could deter hostile takeovers or delay or prevent changes in control of our

board of directors or management team, including the following:

•

•

•

•

•

•

Dual-Class  Stock.  As  described  above  in  “—Common  Stock—Voting  Rights,”  our  certificate  of  incorporation  provides  for  a  dual-class
common stock structure, which provides Joshua James, our founder, chief executive officer and chairman, and his affiliates, with significant
influence  over  matters  requiring  stockholder  approval,  including  the  election  of  directors  and  significant  corporate  transactions,  such  as  a
merger or other sale of our company or its assets.

Classified Board of Directors. Our certificate of incorporation and bylaws provide that, from and after the time that the Class A common stock
no  longer  represents  a  majority  of  the  combined  voting  power  of  our  Class  A  common  stock  and  Class  B  common  stock,  or  the  voting
threshold date, our board of directors will be classified into three classes of directors. A third party may be discouraged from making a tender
offer or otherwise attempting to obtain control of us as it is more difficult and time consuming for stockholders to replace a majority of the
directors on a classified board of directors.

Stockholder  Action;  Special  Meeting  of  Stockholders.  Our  certificate  of  incorporation  provides  that,  until  the  voting  threshold  date,  our
stockholders will be able to take action by written consent for any matter. Our bylaws further provide that special meetings of our stockholders
may  be  called  only  by  a  majority  of  our  board  of  directors,  the  chairman  of  our  board  of  directors,  our  chief  executive  officer  or,  until  the
voting threshold date, holders of at least 50% of the combined voting power of our Class A common stock and Class B common stock, thus
limiting  the  ability  of  a  stockholder  to  call  a  special  meeting.  These  provisions  might  delay  the  ability  of  our  stockholders  to  force
consideration of a proposal or for stockholders controlling a majority of our capital stock to take any action, including the removal of directors.

Advance  Notice  Requirements  for  Stockholder  Proposals  and  Director  Nominations.  Our  bylaws  provide  advance  notice  procedures  for
stockholders  seeking  to  bring  business  before  our  annual  meeting  of  stockholders  or  to  nominate  candidates  for  election  as  directors  at  our
annual meeting of stockholders. Our bylaws also specify certain requirements regarding the form and content of a stockholder’s notice. These
provisions might preclude our stockholders from bringing matters before our annual meeting of stockholders or from making nominations for
directors at our annual meeting of stockholders if the proper procedures are not followed. We expect that these provisions may also discourage
or deter a potential acquirer from conducting a solicitation of proxies to elect the acquirer’s own slate of directors or otherwise attempting to
obtain control of our company.

No Cumulative Voting. The Delaware General Corporation Law provides that stockholders are not entitled to cumulate votes in the election of
directors unless a corporation’s certificate of incorporation provides otherwise. Our certificate of incorporation does not provide for cumulative
voting.

Amendment  of  Charter  and  Bylaws  Provisions. Prior  to  the  voting  threshold  date,  any  amendment  of  our  certificate  of  incorporation  will
require approval by holders of at least a majority of the voting power of our then outstanding capital stock. From and after the voting threshold

date,  certain  amendments  to  our  certificate  of  incorporation  will  require  the  approval  of  two-thirds  of  the  outstanding  voting  power  of  our
common stock. Our bylaws provide that, following the voting threshold date, approval of stockholders holding two-thirds of our outstanding
voting power voting as a single class is required for stockholders to amend or adopt any provision of our bylaws.

•

Issuance of Undesignated Preferred Stock. Our board of directors has the authority, without further action by our stockholders, to issue up to
10,000,000 shares of undesignated preferred stock with rights and preferences, including voting rights, designated from time to time by our
board  of  directors.  The  existence  of  authorized  but  unissued  shares  of  preferred  stock  would  enable  our  board  of  directors  to  render  more
difficult or to discourage an attempt to obtain control of us by means of a merger, tender offer, proxy contest, or other means.

Exclusive Forum

Our bylaws provide that, unless we consent in writing to the selection of an alternative forum, the sole and exclusive forum for (1) any derivative action
or proceeding brought on our behalf, (2) any action asserting a claim of breach of a fiduciary duty owed by any of our directors, officers, or other employees to us
or our stockholders, (3) any action arising pursuant to any provision of the Delaware General Corporation Law or our certificate of incorporation or bylaws, or (4)
any  other  action  asserting  a  claim  that  is  governed  by  the  internal  affairs  doctrine  shall  be  the  Court  of  Chancery  of  the  State  of  Delaware  (or,  if  the  Court  of
Chancery does not have jurisdiction, the federal district court for the District of Delaware), in all cases subject to the court having jurisdiction over indispensable
parties named as defendants. Any person or entity purchasing or otherwise acquiring any interest in our securities shall be deemed to have notice of and consented
to this provision. Although we believe these provisions benefit us by providing increased consistency in the application of Delaware law for the specified types of
actions  and  proceedings,  the  provisions  may  have  the  effect  of  discouraging  lawsuits  against  us or  our  directors  and  officers.  Our bylaws  also  provide  that  the
federal district courts of the United States will be the exclusive forum for resolving any complaint asserting a cause of action arising under the Securities Act.

Transfer Agent and Registrar

The transfer agent and registrar for our common stock is American Stock Transfer & Trust Company, LLC. The transfer agent and registrar’s address is 6201

15th Avenue, Brooklyn, New York 11219.

Consent of Independent Registered Public Accounting Firm

Exhibit 23.1

We consent to the incorporation by reference in the following Registration Statements:

1. Registration Statement on Form S-8 (No. 333-230861) pertaining to the 2018 Equity Incentive Plan and 2018 Employee Stock

Purchase Plan of Domo, Inc. and

2. Registration Statement on Form S-8 (No. 333-225978) pertaining to the 2018 Equity Incentive Plan, 2018 Employee Stock Purchase

Plan and 2011 Equity Incentive Plan of Domo, Inc.;

of our report dated April 10, 2020, with respect to the consolidated financial statements of Domo, Inc. included in this Annual Report (Form
10-K) of Domo, Inc. for the year ended January 31, 2020.

/s/ Ernst & Young LLP

Salt Lake City, Utah 
April 10, 2020

CERTIFICATION PURSUANT TO
RULES 13a-14(a) AND 15d-14(a) UNDER THE SECURITIES EXCHANGE ACT OF 1934,
AS ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

Exhibit 31.1

I, Joshua G. James, certify that:

1.

2.

I have reviewed this Annual Report on Form 10-K of Domo, Inc.;

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make

the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3.

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects

the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4.

The registrant's other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in
Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the
registrant and have:

(a)

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our

supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within
those entities, particularly during the period in which this report is being prepared;

(b)

Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under

our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external
purposes in accordance with generally accepted accounting principles;

(c)

Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about

the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d)

Disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the registrant's

most recent fiscal quarter (the registrant's fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to
materially affect, the registrant's internal control over financial reporting; and

5.

The registrant's other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting,

to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):

(a)

 All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are

reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and

(b)

Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's

internal control over financial reporting.

Date: April 10, 2020

/s/ Joshua G. James            
Joshua G. James
Founder and Chief Executive Officer
(Principal Executive Officer)

CERTIFICATION PURSUANT TO
RULES 13a-14(a) AND 15d-14(a) UNDER THE SECURITIES EXCHANGE ACT OF 1934,
AS ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

Exhibit 31.2

I, Bruce Felt, certify that:

1.

2.

I have reviewed this Annual Report on Form 10-K of Domo, Inc.;

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make

the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3.

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects

the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4.

The registrant's other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in
Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the
registrant and have:

(a)

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our

supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within
those entities, particularly during the period in which this report is being prepared;

(b)

Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under

our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external
purposes in accordance with generally accepted accounting principles;

(c)

Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about

the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d)

Disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the registrant's

most recent fiscal quarter (the registrant's fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to
materially affect, the registrant's internal control over financial reporting; and

5.

The registrant's other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting,

to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):

(a)

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are

reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and

(b)

Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's

internal control over financial reporting.

Date: April 10, 2020

/s/ Bruce Felt            
Bruce Felt
Chief Financial Officer
(Principal Accounting and Financial Officer)

Exhibit 32.1

CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the filing of the Annual Report on Form 10-K for the fiscal year ended January 31, 2020, as filed with the Securities and Exchange Commission
on the date hereof (the "Report") by Domo, Inc. (the "Company"), Joshua James, as the Chief Executive Officer of the Company, and Bruce Felt, as the Chief
Financial Officer of the Company, each hereby certifies pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of
2002, that, to the best of his knowledge:

1.

2.

the Report fully complies with the requirements of Section 13(a) or Section 15(d) of the Securities Exchange Act of 1934; and

the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

Date: April 10, 2020

/s/ Joshua G. James

Joshua G. James

Founder and Chief Executive Officer (Principal Executive Officer)

/s/ Bruce Felt

Bruce Felt

Chief Financial Officer (Principal Accounting and Financial Officer)

A signed original of this written statement required by Section 906 of the Sarbanes-Oxley Act of 2002 has been provided to the Company and will be

retained by the Company and furnished to the Securities and Exchange Commission or its staff upon request.

This certification accompanies the Report to which it relates, is not deemed filed with the Securities and Exchange Commission and is not to be

incorporated by reference into any filing of Domo, Inc. under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended
(whether made before or after the date of the Report), irrespective of any general incorporation language contained in such filing.

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