Quarterlytics / Communication Services / Restaurants / Dunkin Brands Group / FY2017 Annual Report

Dunkin Brands Group
Annual Report 2017

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FY2017 Annual Report · Dunkin Brands Group
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Dunelm Group plc 
Annual Report  
and Accounts 

for the period ended 1 July 2017

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Stock code: DNLM

 
 
 
 
 
 
 
 
 
 
 
 
 
Dunelm 
The Home of Homes

AT DUNELM, WE LOVE HOMES AND ARE JUST AS OBSESSED BY THE PRODUCTS 

THAT GO IN THEM. WE’RE THE UK’S NO. 1 HOMEWARES RETAILER OFFERING OUR 

CUSTOMERS OVER 300,000 PRODUCTS TO ENHANCE EVERY ROOM IN THEIR HOME.  
WE FOCUS ON style, quality AND value AND ARE ALWAYS WORKING HARD TO 
MAKE OUR CUSTOMERS’ LIVES A LITTLE EASIER.

We’re a multichannel retailer with 160 out-of-town superstores, four high street stores and a market leading website,  
Dunelm.com, featuring extended ranges and delivery convenience (Home Delivery, Collect+, Reserve & Collect) via multi-
device functionality and our own delivery fleet. 

We are really proud of our business culture and we like to do things our own way. We’re committed to our suppliers and 
making Dunelm a great place to work for our colleagues. 

Our vision is to be the UK customer’s number one choice for Homewares and Furniture. Our medium term ambition is to be 
twice as big as today, with sales of £2bn, and twice as good as today, for our customers.

Investment Proposition

1  WELL POSITIONED FOR GROWTH

3  OPERATING MODEL

Our growth record has been strong with 38 consecutive years 
of increased sales and we’re always looking out for ways to 
sell more to our customers. We have a significant opportunity 
to continue to grow in the UK as we become the customers’ 
number one choice for Homewares and Furniture.

 z Number 1 in the £12.4bn Homewares market with 7.9% 

share. Opportunity to consolidate leadership position in a 
fragmented sector

 z Opportunity to accelerate the growth of our online business 
with an expanded range, new brands, and improved delivery 
options, attracting new customers and evolving our model for 
the future

 z Significant growth potential in Furniture where our share is less 

than 1% in an £11.3bn size market

Our low cost operating model provides a solid platform for 
continued growth. We’ve invested sensibly over the years and 
will remain agile enough to respond quickly to changes in the 
marketplace.

 z We’re not held back by an over-priced or over-sized retail 

estate. In fact, we know we can still open more stores in key 
locations across the UK

 z Our focus on cost and reducing waste ensures that we run 
a lean business and allows us to reinvest for growth and 
maintain great pricing for our customers

 z We’ve grown up with many of our suppliers. Their skills and 
experience complement our own, and we are committed to 
maintaining great relationships and working with suppliers to 
create a more efficient supply chain

2  CUSTOMER OFFER

4  LONG TERM VALUE CREATION

We are always looking for ways to enhance our customer 
offer. We want to be famous for style, as well as quality and 
value. We’re always looking and listening to ensure we make 
our customer experience as inspiring and easy as possible.  

 z We’re well known for offering great value and quality across 
our broad product ranges. We will introduce more fashion 
and style-led ranges, and leverage our own brands to drive 
consideration and conversion across our categories

 z Investments in our multichannel capability means customers 
can increasingly shop how and whenever they choose with 
next day or day of choice home delivery or collection in-store
 z Our great people really make Dunelm different. We’re proud 
to offer friendly and knowledgeable service to our customers, 
not pushy sales people

We make decisions for the long term which means that levels 
of investment activity can rise and fall. We always want to do 
the right thing for our business and stakeholders.

 z As a highly cash-generative business with a conservative 
capital structure, we have the ability to re-invest and/or 
distribute our free cashflow each year 

 z As a large employer and a responsible business, we care 

about our communities and environment too. Whilst increasing 
employment numbers and community activities year on year, 
we have still managed to reduce emissions and waste

 z Our progressive distribution policy has increased dividend per 
share each year since floating on the London Stock Exchange 
in 2006

See our business model on page 10

IFC

dunelm.com Stock code: DNLM                                           

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Business
Overview

Contents

Business Overview
Welcome 
Highlights 
At a Glance 
Chairman’s Statement 

Strategic Report
Our Marketplace 
Our Business Model 
Our Vision & Strategy 
Our Business Plans 
Key Performance Indicators 
Business Review 
Financial Review 
Risks and Risk Management 
Principal Risks and Uncertainties 
Our Corporate Responsibilities 

Governance
Directors and Officers 
Chairman’s Letter 
Corporate Governance Report 
Governance in Action 
Letter from the Chair of the  
Audit and Risk Committee 
Audit and Risk Committee Report 
Letter from the Chair of the  
Remuneration Committee 
Remuneration Report 
Letter from the Chair of the  
Nominations Committee 
Nominations Committee Report 
Directors’ Report 
Statement of Directors’ Responsibilities 

IFC
1
2
4

8
10
12
14
18
20
23
28
30
38

50
53
54
62

64 
65

70
72

98
99
102
105

108
114

Financial Statements
Independent Auditors’ Report 
Consolidated Income Statement 
Consolidated Statement of  
Comprehensive Income 
115
Consolidated Statement of Financial Position  116
117
Consolidated Statement of Cash Flows 
Consolidated Statement of Changes  
in Equity 
Accounting Policies 
Notes to the Consolidated Financial  
Statements 
Parent Company Statement of  
Financial Position 
142
Parent Company Statement of Cash Flows  142
Parent Company Statement of Changes  
in Equity 
Parent Company Accounting Policies 
Notes to the Parent Company  
Financial Statements 

118
119

143
144

146

125

Company Information
Advisers and Contacts 
Store Listing 

152
IBC

1

Highlights

Revenue 
£m

+8.5%

(2016: +7.1%)

EBITDA*
£m

-7.8%

(2016: +8.1%)
* EBITDA is presented before exceptional costs.

Dividend Per Share
Pence

+3.6%

(2016: +16.7%)

880.9

822.7

955.6

603.7

677.2

730.2

2012

2013

2014

2015

2016

2017

136.3

142.7

154.3

142.2

126.9

113.3

2012

2013

2014

2015

2016

2017

26.0

25.1

21.5

20.0

16.0

14.0

2012

2013

2014

2015

2016

2017

Operational Highlights
 z Continued increase in Homewares 
market share leadership to 7.9% 
(2016: 7.8%)†

 z Acquisition of Worldstores in 
November 2016 creating a 
springboard for online growth and 
range development. Business plan for 
accelerated growth established and 
integration well under way

 z Opening of seven new superstores in 
the year, completion of 11 new format 
refits, further development of the 
Distribution Centre (DC) sites in Stoke

 z Customer proposition development 
including strong growth in seasonal 
ranges and Made to Measure, and 
new extended ranges online

 z Strong business plan progress in a 

transitional year for Dunelm to support 
continued growth

† GlobalData Retail research  
  (see page 8 for further details)

Financial Highlights
 z Sales growth of 8.5% (2.3% excluding 

Worldstores) in challenging and 
subdued Homewares and Furniture 
markets

 z EBITDA of £142.2m (pre exceptional 

items), down 7.8% year on year 
reflecting investment for growth and 
consolidation of Worldstores trading 
losses

 z PBT of £109.3m (pre exceptional 
items), inclusive of -£10.7m of 
Worldstores operating losses in year

 z Acquisition of Worldstores out of 

administration for £1 consideration 
with approximately -£20m cash impact 
in year

 z £60.5m capital investment in year 
including freehold property, IT 
infrastructure development, and new 
and refit stores

 z 3.6% increase in full year dividend to 

26.0 pence per share 

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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At a Glance

SUSTAINABLE LONG TERM VALUE CREATION

OUR VISION IS TO BE THE 

CUSTOMER’S NUMBER ONE  
CHOICE FOR homewares  
AND furniture. 

FAMOUS FOR STYLE, VALUE, QUALITY 

AND EASE OF SHOPPING.

What we do

How we performed  
in 2016/17

Where we operate

We’re a UK retailer with nationwide 
coverage including Northern 
Ireland. We also sell products to 
overseas customers in selected 
countries within the EU via our 
Home Delivery proposition.

 z 160 superstores and four high 

street stores

 z Store Support Centre in 

Leicester and office in London

 z Two Distribution Centres in 

Stoke-on-Trent

 z Contact Centre in Radcliffe

 z Two Manufacturing Centres in 

Leicester

 z Four Dunelm Home Delivery 
Network sites (Barnsley, 
Northampton, Bristol and 
Dartford)

We’re the UK’s No. 1 
Homewares retailer offering 
our customers great products 
to enhance every room in 
their home. We focus on style, 
quality and value and are always 
working hard to make our 
customers’ lives a little easier.

 z 30,000 products in store

 z Over 300,000 products 

online

 z Over three million customers 
visit our stores and websites 
each week

 z Which? Recommended 

provider in Homewares and 
Furnishings

 z House Beautiful awards: 
Favourite Homewares 
Retailer 2016

 z Made to Measure curtains 

and blinds service including 
home fitting

 z Home Delivery, Reserve & 

Collect and Collect+ service

 z Continued sales growth and 

outperformance of the market

 z Substantial investment for  

future growth

 z Seven new stores opened and  

11 refits completed

 z Growth online complemented 
by Worldstores acquisition

SALES GROWTH
+8.5% 

LIKE FOR LIKE (LFL) HOME 
DELIVERY SALES GROWTH 
+23.5%

UNDERLYING DUNELM EBITDA
£152.9m1

CAPITAL INVESTMENT
£60.5m

DIVIDEND PER SHARE GROWTH
+3.6% 

1  Underlying Dunelm EBITDA is presented before 
Worldstores losses and exceptional items to 
highlight pre-acquisition business performance

2

dunelm.com Stock code: DNLM                                           

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Business
Overview

KEY

Superstores as at 2 July 2016

New superstores  
opened since 3 July 2016

SSC

Head Office: Store Support Centre

Manufacturing

Stoke I & II Distribution Centres

Dunelm Home Delivery Network Sites

See our Store Listing on page IBC

SSC

Our Business Goals

Our People

We have four clear business goals which 
help us continually shape our business for 
our customers and the future.

1

2

3

4

Create new reasons for  
customers to shop with Dunelm 

Easy and inspiring for  
customers to shop 

A simple and low cost  
operating model

A great place to work  
for colleagues

One of our business goals is to make Dunelm a great place to work for 
our colleagues.

 z Over 9,000 colleagues, 67% female at year end FY17

 z Over 100,000 training hours completed by colleagues during the year

 z 73% of retail management positions filled by internal appointments 

 z Average length of colleague service is four years

 z 6,500 pieces of colleague feedback received through our new 

engagement survey system

Read more about our people on page 40

Read more about our our vision & strategy on page

40

How our Revenue is spent:

Our Business Principles

We have a 
unique culture 
stemming from our 
entrepreneurial 
beginnings and 
a set of business 
principles we  
live by.

Sell more

Be 
committed 

Do things
our own
way

Keep it
simple

REVENUE 
£955.6m

 Cost of sales £488.0m 

 Labour costs £144.8m

 Other operating costs £211.1m

 Exceptional items £16.9m

 Financial items £2.4m

 Corporation tax £19.3m

 Dividends £51.6m

 Value retained by the Company £21.5m

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

3

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SSC

SSC

 
 
 
 
 
 
 
 
 
Chairman’s
Statement

CONTINUED GROWTH IN A CHALLENGING MARKET

Performance
Over the last financial year we grew our 
total sales by 8.5% to £955.6m, with 
the benefit of £54.5m of sales from 
the Worldstores acquisition. We have 
continued to win share in a challenging 
and subdued market environment. 
Our like-for-like sales were 0.5% lower 
but our Online sales were up 23.5% 
(excluding Worldstores), demonstrating 
the changing pattern of customer 
shopping habits. We still see more 
opportunity to grow our national store 

“WE HAVE CLEAR AND AMBITIOUS PLANS TO DELIVER 
SIGNIFICANT PROFITABLE GROWTH OVER THE MEDIUM 
TERM AND WE ARE MAKING GOOD PROGRESS DELIVERING 
THE BENEFITS OF THE WORLDSTORES ACQUISITION.”

At Dunelm, we aim to be the number 
one choice for homewares and furniture 
in the UK.  We will achieve this by 
building on the strengths which have 
underpinned our success to date; our 
extensive choice of good quality, great 
value products, backed up by friendly 
and knowledgeable service, in our 
nationwide network of over 160 stores. 

In addition, we are extending our online 
offering. The acquisition of Worldstores 
represents a big leap forward in our 
online scale and capability, together 
with a substantial expansion of our 
online product offering, especially in 
furniture. There is still much to do to 
integrate fully this acquisition and to 
deliver its benefits to our customers, 
colleagues and shareholders, but the 
progress so far is very encouraging. 

Over the medium term we are aiming to 
double our sales to £2bn, with 30-40% 
from the increasingly important Online 
channel. It has been a busy year and I 
would like to thank our wider leadership 
team and all our colleagues for their 
hard work and commitment, which is at 
the core of our success.

network and we opened seven new 
superstores in the year, taking our 
network to 160 superstores.

Underlying profit before tax, before 
exceptional items, fell by 15.2% to 
£109.3m, the main reasons being 
the expected losses from the newly 
acquired Worldstores business, 
increased investment and the small 
reduction in our like-for-like store sales. 
We stepped up capital investment in 
the business to £60.5m from £42.5m 
last year to support the delivery of our 
strategic goals and longer term growth, 
with key investments in our IT systems, 
supply chain, website and stores. Profits 
after tax and exceptional items fell to 
£73.1m (2016: £102.3m).

Dividends
The Board has recommended a 2.1% 
increase in the final dividend to 19.5 
pence per share, bringing the total 
dividend for the full year to 26.0 pence 
per share, an increase of 3.6% on the 
previous year. This dividend increase 
will reduce our dividend cover below 
our policy but it reflects both the 
large one-off costs associated with 
the Worldstores acquisition and our 
confidence in Dunelm’s future growth 
prospects. We retain our strong balance 

4

sheet and our strong underlying 
cashflow. Principally as a result of the 
Worldstores acquisition and an increase 
in our inventories, which we do not 
expect to be repeated, our net debt  
at year end increased to £122.1m  
(2016: £79.3m).

Board Changes
Our Chief Executive, John Browett, 
stepped down in August and I would 
like to thank John for the progress made 
during his tenure. We have started a 
search to find his replacement. In the 
meanwhile, we have a strong executive 
team and I shall provide temporary 
leadership, ably supported by our 
Deputy Chairman, Will Adderley and 
our CFO, Keith Down.

Let me also thank Simon Emeny, our 
Senior Independent Director, for his 
admirable ten years’ service on our 
Board. Simon will step down at our AGM 
and the appointment of his successor is 
well advanced.

Outlook
We have clear and ambitious plans to 
deliver significant profitable growth 
over the medium term and we are 
making good progress delivering the 
benefits of the Worldstores acquisition. 
We expect the trading climate to 
remain challenging with the disposable 
income of UK consumers under 
pressure. Nevertheless, we have a full 
programme of management actions to 
further improve the Dunelm customer 
proposition, both online and in-store, to 
enhance our business efficiency and to 
support our colleagues.

Sales in the first two months of the new 
financial year have started positively, 
with good LFL sales boosted by 
favourable weather comparatives.  
We expect to open eight new stores in 
the first half of the year, of which four 
are already open. An encouraging start.

Andy Harrison 
Chairman

13 September 2017

dunelm.com Stock code: DNLM                                           

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Heading one
CONTINUED

Business
Overview

WE HAVE CLEAR AND AMBITIOUS PLANS  
TO DELIVER SIGNIFICANT PROFITABLE GROWTH  
OVER THE MEDIUM-TERM. WE ARE AIMING  
TO double OUR sales TO £2bn WITH 30–40% FROM 
THE INCREASINGLY IMPORTANT online channel.

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Strategic Report

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Strategic
Report

Contents

Our Marketplace 

Our Business Model 

Our Vision & Strategy 

Our Business Plans 

Key Performance Indicators 

Business Review 

Financial Review 

Risks and Risk Management 

Principal Risks and Uncertainties 

Our Corporate Responsibilities 

8

10

12

14

18

20

23

28

30

38

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7

Our 
Marketplace

WELL POSITIONED FOR GROWTH

The Homewares Market*

Market size £bn

2.1%

% Growth

1.8%

1.9%

1.5%

0.4%

1.1%

12.1

12.3

12.4

12.5

12.7

12.9

2015

2016

2017

2018

2019

2020

ESTIMATE

FORECAST

FORECAST

FORECAST

The Furniture Market†

Market size £bn

3.5%

2.6%

% Growth

1.2%

-1.3%

11.5

11.3

11.4

11.2

1.9%

2.0%

11.9

11.7

2015

2016

2017

2018

2019

2020

ESTIMATE

FORECAST

FORECAST

FORECAST

Headlines
The UK homewares market is worth over 
£12bn per year. Based on estimated 
GlobalData research for calendar year 
2017, growth has been minimal and 
driven by price, not volume. Our internal 
analysis, based on actual weekly sales 
data for our trading period, suggests 
the market may actually have been 
in decline. The market is expected to 
return to stronger growth in 2018.

Online penetration is still growing, 
to 13.6% in 2017 (2016: 12.6%), and 
is forecast to reach 16.2% by 2020. 
Improved convenience through shorter 
delivery times and cheaper deliveries 
will support growth.

Stores continue to play a key role in 
the shopping journey with research 
highlighting an increasing importance 
of the in-store experience to consumers.

Most consumers purchase homewares 
every four to six months and the 
most frequent and highest spending 
shoppers are 25-34 year-olds. Younger 
shoppers especially are influenced by 
trends and design-led ranges.

Key growth drivers  
and inhibitors

+     Store space and new formats  

improve experience

+     Fashion and design-led ranges 

increase visit frequency

+      Online provides more choice  

and convenience

–    Economic uncertainty,  

inflation and price competition

–   Leisure favoured over retail

The market is expected to continue 
to consolidate with independents 
declining most, as costs erode margins, 
and online retailers capitalise on the 
benefits of the channel to attract and 
convert customers.

Key growth drivers  
and inhibitors

+     Online growth: lower overheads, 
broader ranges, keener prices, 
convenient deliveries

+     Growth in sales of bedroom 
furniture categories will be 
driven by increasing well-being 
and health awareness

–    Economic uncertainty, inflation 

and price competition

Headlines
The UK furniture market is estimated 
to be worth £11.3bn in 2017. The 
market is expected to decline in 2017 
(first decline since 2012), impacted 
by economic uncertainty and lower 
consumer confidence, and the impact  
of the exchange rate on price inflation.  
The market is expected to return to 
stronger growth from 2018 onwards.

Cost pressures, including labour costs 
(national living wage and apprentice 
levy) and input cost increases from 
weaker sterling, are expected to lead to 
further price increases across the market 
over the next 12 months. 

Online penetration is growing rapidly 
to 15.3% in 2017 (2016: 13.7%), and 
is forecast to reach 19.0% by 2020 
with customers becoming more 
comfortable with shopping this channel 
and benefitting from broader ranges, 
convenient delivery and lower pricing. 

*   Homewares market data is based on GlobalData analysis. The methodology has been 
revised in the last 12 months; prior years and forecast market sizes, including retailers’ 
market share analysis, have been amended to reflect better available information.

†  Furniture market data is based on GlobalData analysis.

8

dunelm.com Stock code: DNLM                                           

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Strategic
Report

“   Online retailing is driving growth in our markets, 

and is now part of customers’ everyday shopping 
experience with stores playing even more roles 
in a multichannel world. Our combined store and 
online offer will be greater than the sum of the parts, 
enabling us to offer a leading proposition.

“

Andy Harrison CHAIRMAN

Getting closer to our customers –  
The Dunelm Home Lovers

THIS LAST YEAR, WE COMPLETED A MAJOR PIECE OF 
MARKET RESEARCH TO FIND OUT MORE ABOUT HOW 
TODAY’S CUSTOMERS SHOP FOR THEIR HOMES.

Over 6,000 UK shoppers took part in 
our research. We chatted to them, we 
went shopping with them (to Dunelm 
and to other retailers) and we even 
visited their homes.

Importantly, we captured data on how 
much they spend on their homes, across 
which categories, in which retailers and 
why. This has helped reveal where our 
opportunities lie and helped us shape 
our strategy. 

We identified seven customer 
segments, and everybody in the market 
fits in to one of these segments, based 
on their attitudes towards their home 
and how they shop for it.

There are four customer segments who 
really love their homes, and spend more 
accordingly. We have called these the 
Dunelm Home Lovers. This is where we 
are focusing our efforts.

We are closer than ever before to what 
makes our customers tick, and this is 
helping to:

 z Support our business strategy 

through better understanding of 
value in the market

 z Improve advertising effectiveness 
through targeted communications 
and channels

 z Help our teams when building 

ranges, styles, brands and pricing

 z Develop our new store formats 
based on customer needs and 
feedback

This research has helped us define and 
prioritise activities within our business 
goals:

1

Create new reasons  
for customers to shop  
with Dunelm

 z Introduce more new ranges and 

increase range refresh

 z Introduce more seasonally relevant 

ranges

 z Introduce more design-led and 

trend ranges

 z Offer more choice online with a 

broader product offering
 z Expand contemporary brand 

ranges such as 5A and Elements

2

Easy and inspiring for 
customers to shop

 z Provide more inspiration through 
smaller, more frequent seasonal 
catalogues and better imagery
 z Refit our stores to provide more 

inspirational displays

 z Use better imagery to inspire 
customers on our websites

 z Improve our web navigation and 

filters

 z Develop Click & Collect service for 

extended ranges

 z Offer improved home delivery 
options including next day and 
nominated day services

 z Reduce queues at our tills by 

introducing in-line tills

What’s important to 
homewares shoppers? * 
The top three most important customer 
priorities remain value for money, 
quality and price. In-store convenience 
and experience have been more highly 
rated by customers this year, and 
customer service expectations have also 
increased.

Value for money

Quality

Price

Range

In-store experience

Convenience in-store

Customer service

Online experience

2017

2016

90.4

90.3

87.6

80.0

75.3

74.8

73.8

63.0

90.1

89.6

87.8

83.6

72.2

70.7

68.3

65.4

Our business plans focus on these 
issues, ensuring that we continually 
adapt and evolve to create the best 
customer proposition we can.

*  Percentage of homewares shoppers rating 

each factor 7 or more out of 10, with 10 being 
highest importance. Data from GlobalData How 
Britain Shops Homewares survey of 10,000 
shoppers 

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Our Business  
Model

DEVELOPING DUNELM. THE HOME OF HOMES

What we do

What makes Dunelm different

PRODUCT 
Provide a leading range of quality, great value 
products for all customer groups.

 z Over 30,000 products in store with 30%  

annual range refresh and frequent promotional 
buys to retain interest

 z High levels of in-store availability to take  

home today

 z Over 300,000 items available online for  

Home Delivery

SERVICE
Support customers throughout their shopping 
journey with friendly and knowledgeable 
colleagues in-store, ready to help.

 z Over 9,000 colleagues, over 100,000 training 

hours per year

 z High in-store Net Promoter Scores (NPS) 

highlight customer satisfaction and provide 
feedback on how to improve

 z Dedicated customer service centre in Radcliffe, 
Manchester available to support customers 
seven days a week

MULTICHANNEL CONVENIENCE
Give options to customers on how they want 
to shop. Online or in-store, Home Delivery or 
collect+.

 z Mobile and tablet friendly websites allow on-
the-go browsing with clear pricing, product 
information and customer reviews 

 z Multiple delivery options and free or low cost 

delivery charges

 z A conveniently located out-of-town superstore 
estate allowing customers to touch and feel 
products and seek expert advice

Low cost  
STORE ESTATE,  
ROOM FOR GROWTH

No.1 market leader  
IN HOMEWARES

Own brands and 
broad ranges, 
COMBINING STYLE, VALUE 
AND QUALITY

Friendly service,  
NOT PUSHY SALES PEOPLE

Multichannel 
GROWTH 
OPPORTUNITY

COMMITTED TO 
Supplier  
relationships

Multichannel offer,  
LOOK AND FEEL IN STORE

Our culture and Business Principles

OUR BUSINESS PRINCIPLES UNDERPIN OUR 
CULTURE AND ENCOURAGE US TO DO THE RIGHT 
THINGS WITH THE LONG TERM IN MIND

Sell more

Be 
committed 

Do things
our own
way

Keep it
simple

MERCHANDISE

SUPPLIER 
RELATIONSHIPS

KEEP LISTENING 
AND LOOKING

CUSTOMER 
FOCUS

MOTIVATE  
OUR TEAMS

DEVELOP  
OUR PEOPLE

BE THE 
UNDERDOG

LONG TERM 
DECISIONS

WASTE 

ENVIRONMENT

KEEP OUR  
COST 
STRUCTURE 
LEAN

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“   At Dunelm, we’re always looking  

for ways to make homes better. “

Will Adderley DEPUTY CHAIRMAN

Our Vision & Strategy

Long term value creation

Our Vision
THE CUSTOMER’S NUMBER ONE CHOICE 
FOR HOMEWARES AND FURNITURE. 
FAMOUS FOR STYLE, VALUE, QUALITY  
AND EASE OF SHOPPING. 
£2BN SALES, 30-40% ONLINE, TWICE 
AS GOOD FOR OUR CUSTOMERS.

Our Goals

Goal
One

Goal
Two

Goal
Three

Goal
Four

CREATE NEW 
REASONS  
TO SHOP

EASY AND  
INSPIRING  
TO SHOP

A SIMPLE AND 
LOW COST 
OPERATING 
MODEL

A GREAT 
PLACE TO 
WORK FOR 
COLLEAGUES

Our Business Plans

DIGITAL

NEW STORE FORMAT

PRODUCT

FURNITURE

MADE TO MEASURE

STORE OPERATING MODEL

SUPPLY CHAIN

KIDDICARE

FOR OUR CUSTOMERS
 z Ever increasing reasons to shop at Dunelm. 
With new ranges, new departments, new 
products and new services 

 z Everyday low prices, two end of season 

clearance sale events per year 

 z An easy shopping experience, how and 

wherever customers want to shop

 z Inspiration across channels to help make 
homes more comfy, cosy and stylish

FOR OUR PEOPLE AND 
COMMUNITIES
 z Stable and secure employment in a growing 
business with opportunities to develop and 
progress

 z A fair pay deal with pay rates above National 
Minimum/National Living Wage levels, plus 
additional benefits

 z A strong commitment to our relevant 

nominated charities, helping us give back

 z Focused on doing the right thing for the 

environment by reducing emissions and waste

FOR OUR SHAREHOLDERS
 z A clear strategy for continued growth,  
with targeted investment for long term  
value creation

 z Focus on cost control to maximise efficiency 

and return on capital employed

 z Strong free cash flow generation allowing 
invest/distribute decisions to be made

 z A progressive dividend policy with growth in 
dividend per share each year since flotation

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Our 
Vision & 
Strategy

WHAT WE ARE  
SETTING OUT TO DO

OUR VISION IS TO 

BE THE CUSTOMER’S 

NUMBER ONE CHOICE 

FOR HOMEWARES AND 

FURNITURE. 

FAMOUS FOR STYLE, 

VALUE, QUALITY AND 

EASE OF SHOPPING. 

Dunelm 
The Home of Homes

Our customers are 
changing, we have to 
continually adapt and 
evolve our offer
We have done well. We are the number 
one in the UK Homewares market and 
we are loved by customers today. 

The world around us is changing 
fast. The web is part of almost every 
customer’s shopping journey – whether 
for inspiration, research or purchasing. 
Stores now play lots of roles in a 
multichannel world.

Our competitive set is evolving rapidly – 
from discounters who are opening lots 
of stores to online pure-play retailers 
who offer huge ranges and slick service. 
Some of them have very different 
approaches to profit and this can be 
disruptive.

We have to set our business up to sell 
more in the future – whilst sticking to our 
principles of lean, low cost and doing 
things our own way. 

We must continue to give customers 
clear (and more) reasons to shop with 
Dunelm. We will be famous for style, 
value, quality and ease of shopping. 

This means well designed, brilliant 
quality, own label products at the best 
possible prices. We must offer more 
than today – more newness, choice 
and seasonality and desirable brands 
in Dorma, Fogarty and Kiddicare. Our 
range must be ten times as big as it was 
in the past, with hundreds of thousands 
of products available to order online.

Getting our product must be easy – 
anytime, anywhere. Our stores must 
be worth visiting, providing inspiration, 
advice, product trial and a window on 
our entire range. Our websites must be 
easy and inspiring to shop, with painless 
delivery and collection options. We will 
always look out for ways to make homes 
(and shopping for them) better.

We will broaden our appeal. Everyone 
will feel at home in our home – starting 
out, settled down, well off, hard up, 
classic tastes, bling-loving, sofa surfer  
or day tripper. 

This is Dunelm, The Home of Homes for 
tomorrow, as well as today. 

How we will get there
To us, this will feel like continual 
adaptation and evolution. To our 
customers, it will just be what they 
expect of us. 

We will focus on four Business Goals: 

1

2

3

4

Create new reasons for  
customers to shop with Dunelm 

Easy and inspiring for  
customers to shop 

A simple and low cost  
operating model

A great place to work  
for colleagues

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dunelm.com Stock code: DNLM                                           

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The detail of what we will deliver
To achieve these goals, we will make big changes for customers and colleagues. These are things we have been working on in 
our Business Plans.

Goal One
Create new reasons for 
customers to shop with 
Dunelm

Goal Two

Easy and inspiring  
for customers  
to shop

Goal Three
A simple and 
 low cost  
operating model

Goal Four
A great place  
to work for  
colleagues

2016/17 Achievements
 z Acquired Worldstores, 
Kiddicare and Achica
 z Increased the quantity of 
new products to 16.0%  
for Autumn Winter 2017  
(FY16: 14.6%)
 z Introduced bigger 

Christmas and Summer 
Living ranges, with sales 
growth of 48% and 76% 
respectively

2017/18 Objectives
 z Continue to develop our 

market leading homewares 
offer with more new and 
seasonal products

 z Transform customer choice 
with over 300,000 products 
on Dunelm.com

 z Develop our Dorma, Fogarty 

and Kiddicare brands 
 z Focus our furniture offer 

on occasional items, beds, 
mattresses and upholstery

 z Improve our Made to 

Measure (M2M) blinds and 
curtains online offer

 z Introduce Kiddicare to our 
Dunelm stores – a new 
category bringing new 
customers

2016/17 Achievements
 z Opened seven new stores 
and completed 11 major 
new format refits

 z Rolled out 89 in-line tills, 
reducing queues and 
freeing up seasonal space

 z Launched tablet-based 

selling in-store

 z Acquired a two-man 

fleet capability allowing 
nominated and next day 
white-glove delivery service

 z Started a seven-day made 
to measure curtains service

2017/18 Objectives
 z Introduce Click & Collect 

service

 z Implement mobile point of 
sale technology with chip 
and pin – enabling us to sell 
our whole range, in every 
store 

 z Offer improved home 

delivery options, with our 
own fleet 

 z Offer an even better 

Dunelm.com – with the best 
of Worldstores and Dunelm 
 z Complete at least ten refits 
with our latest concepts

2016/17 Achievements
 z 1-man, Kiddicare and 
Achica supply chain 
fulfilment consolidated into 
our Stoke DCs

 z Completed paperless 
project and improved 
process through use of 
technology in our offices
 z Revised people structures 
in-store to re-organise and 
streamline workload, and 
create more customer-
facing time

 z Developed new stock 
management routines  
in-store

2017/18 Objectives
 z Work with our key suppliers 

to improve efficiency 
through the supply chain
 z Continue to improve our 
processes – to ensure we 
deliver the right stock, right 
time, right place, right route 

 z Continue to simplify store 

operations, freeing up time 
for service 

 z Focus on right first time 

delivery for stores 

2016/17 Achievements
 z Took steps to align our 

terms across the business 
to ensure a fair employment 
deal for all colleagues 
including our new 
Worldstores, Kiddicare and 
Achica colleagues

 z Increased store manager 

internal appointments from 
25% to 73%

 z Relaunched our “key 

business principles” and 
further embedded them in 
our business

2017/18 Objectives
 z Focus on improving 

processes, to provide more 
rewarding jobs

 z Continue to develop our 

home-grown talent

 z Provide more leadership 
training and support 

 z Continue to build a 

commitment to Dunelm 
through our business 
principles

How our goals join up with our 8 Business Plans

DIGITAL

NEW 
STORE 
FORMAT

PRODUCT

FURNITURE

MADE TO 
MEASURE

STORE 
OPERATING 
MODEL

SUPPLY 
CHAIN

KIDDICARE

Goal
One

Goal
Two

CREATE NEW  
REASONS  
TO SHOP

EASY AND 
INSPIRING 
TO SHOP

Goal
Three

A SIMPLE AND  
LOW COST  
OPERATING  
MODEL

Goal
Four

A GREAT PLACE 
TO WORK FOR 
COLLEAGUES

Dunelm The Home of Homes

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Our 
Business Plans

HOW WE MANAGE OUR STRATEGIC GROWTH ACTIVITIES

DIGITAL

CREATE NEW  
REASONS TO SHOP

EASY AND INSPIRING  
TO SHOP

A SIMPLE AND LOW  
COST OPERATING MODEL

A GREAT PLACE TO WORK

Ambition
Sell more by extending the range offer 
on Dunelm.com and creating seamless 
interaction between our stores and our 
websites. Significantly improve our Home 
Delivery proposition for customers.

Achievements this year
 z Acquisition and integration of the 

Worldstores business

 z 23.5% growth on Dunelm.com

 z 38.3% growth in web-exclusive 

extended ranges online

Plans for next year
 Z Launch of greatly expanded  

Dunelm.com

 Z Nominated day/next day offer for a 

wider range of products

 Z Launch Click & Collect service

NEW STORE FORMAT

CREATE NEW  
REASONS TO SHOP

EASY AND INSPIRING  
TO SHOP

A SIMPLE & LOW  
COST OPERATING MODEL

Ambition
Step change the shopping experience for 
customers, broadening the appeal of our 
stores, and encouraging more browsing 
and cross-category shopping.

Achievements this year
 z Four store format trials developed,  

11 refits, seven new stores

 z Installed inline tills and doubled 

seasonal space in 89 stores

 z 37 LED fit-outs completed

Plans for next year
 Z Ten major refits 

 Z Ten new stores planned

A GREAT PLACE TO WORK

 Z Format trials for M2M and furniture

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dunelm.com Stock code: DNLM                                           

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PRODUCT

CREATE NEW  
REASONS TO SHOP

EASY AND INSPIRING  
TO SHOP

A SIMPLE & LOW  
COST OPERATING MODEL

A GREAT PLACE TO WORK

FURNITURE

CREATE NEW  
REASONS TO SHOP

EASY AND INSPIRING  
TO SHOP

A SIMPLE AND LOW  
COST OPERATING MODEL

A GREAT PLACE TO WORK

Ambition
Broaden customer appeal through 
product and price. Create more reasons 
to visit online and in-store every week. 
Focus on growth in sleep and soft 
furnishings categories.

Achievements this year
 z Sales growth in seasonal ranges with 
Christmas +48%, and Summer Living 
+76%

 z Range refresh increased to 16%, 
introducing new styles and more 
design-led product

 z Introduction and growth of new brands 

(Kiddicare, 5A and Elements)

Plans for next year
 Z Focus on innovation, style and trends

 Z Continue seasonal product growth

 Z Increase market leadership of sleep 

and soft furnishings categories

Ambition
To become the UK customer’s number 
one choice for furniture. Widening range 
by combining Dunelm and Worldstores 
offers. Initial focus on three power 
categories and leverage of our brands.

Achievements this year
 z Major range refresh

 z Trialled room-set layout in-store

 z Grew Home Delivery sales on  

Dunelm.com by 9.8%

Plans for next year
 Z Launch sleep and sit zones in-store

 Z Expand and enhance Made To  
Order offer in-store and online

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Our Business Plans
CONTINUED

MADE TO MEASURE

CREATE NEW  
REASONS TO SHOP

EASY AND INSPIRING  
TO SHOP

A SIMPLE AND LOW  
COST OPERATING MODEL

A GREAT PLACE TO WORK

Ambition
Inspire shoppers with custom-made 
curtains, blinds and shutters for their 
homes. Make ordering, delivery and 
fitting easy across all channels.

Achievements this year
 z Grew blinds and shutters sales by 25%

 z Consultants based in-store to  

increase productivity

 z Trialled reduced lead times

Plans for next year
 Z Launch expanded M2M online service

 Z Improve sale and fit service  

for customers

 Z Roll-out seven-day delivery

STORE 
OPERATING MODEL

CREATE NEW  
REASONS TO SHOP

EASY AND INSPIRING  
TO SHOP

A SIMPLE AND LOW  
COST OPERATING MODEL

A GREAT PLACE TO WORK

Ambition
Make Dunelm an even better place to 
work and shop by freeing up colleague 
time to spend with customers.

Achievements this year
 z Launched simplified  
operating structures

 z Implemented new stock routines

Plans for next year
 Z Tablet selling tools in-store to 
showcase and sell our entire  
range

 Z Continue to focus and re-direct 

colleague hours towards customer 
service

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SUPPLY CHAIN

CREATE NEW  
REASONS TO SHOP

EASY AND INSPIRING  
TO SHOP

A SIMPLE AND LOW  
COST OPERATING MODEL

A GREAT PLACE TO WORK

KIDDICARE

CREATE NEW  
REASONS TO SHOP

EASY AND INSPIRING  
TO SHOP

A SIMPLE AND LOW  
COST OPERATING MODEL

A GREAT PLACE TO WORK

Ambition
Develop a market-leading integrated 
multichannel supply chain capability, 
ensuring product is delivered to stores 
and customers efficiently, and that 
high levels of availability are always 
maintained.

Achievements this year
 z Opened Stoke DC2, doubling capacity

 z Migrated Home Delivery, Kiddicare 
and Achica operations into Stoke

 z Acquired two-man delivery capability 
(Dunelm Home Delivery Network)

Plans for next year
 Z Develop Home Delivery Network

 Z Focus on supply chain efficiency

 Z Simplify store deliveries and facilitate 

click & collect

Ambition
An extra reason for customers to shop 
with Dunelm, driving incremental sales 
and profit. Increase footfall to stores and 
traffic online, attracting and retaining a 
new younger customer.

Achievements this year
 z Transitioned the Kiddicare 

Peterborough store to the Dunelm 
store network

 z Developed business plan for growth

 z Developed concession trial concept

Plans for next year
 Z Trial Kiddicare departments in stores

 Z Rebrand Dunelm Kids as Kiddicare

 Z Grow Kiddicare web channel

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Key  
Performance  
Indicators

KEY PERFORMANCE INDICATORS (KPIs) ARE USED 

BY THE BOARD AND THROUGHOUT DUNELM TO 

MONITOR BUSINESS PERFORMANCE. 

The KPIs set out in this summary are those considered to be most relevant to 
understand the performance of Dunelm over time. 

Link to Business Goals:

1

2

3

4

Create new reasons for  
customers to shop with Dunelm 

Easy and inspiring for  
customers to shop 

A simple and low cost  
operating model

A great place to work  
for colleagues

Total Revenue  
£m and growth %

12.1%

12.2%

12.7%

Total LfL Revenue  
growth %

Home Delivery Sales  
participation %

% Growth

7.8%

8.5%

7.1%

5.8

822.7

880.9

955.6

677.2

730.2

603.7

3.1

2.1

1.7

2.5

FY12

FY13

FY14

FY15

FY16

FY17

FY12

FY13

FY14

FY15

FY16

2.8% 4.4% 6.1% 7. 0%

1.8%

% Growth

13.5%

129.0

10.7

19.2

32.4

50.3

62.0

FY12

FY13

FY14

FY15

FY16

FY17

-0.5
FY17

Growth of 8.5% includes a 6.2 percentage 
point increase attributable to sales from 
Worldstores for the last seven months of 
the year. The underlying Dunelm business 
(pre-Worldstores) grew by 2.3% in the year.

Sell More is a Business Principle and our 
strong record of continued sales growth 
reflects the ambition and culture  
of Dunelm.

This measure, which coincides with market 
share growth, is central to our vision as 
we become the customer’s number one 
choice for Homewares and Furniture.

Link to business goals:  1

2

The small LfL decline of -0.5%  
reflects lower footfall in stores (-2.4%  
store LfL), partially offset by strong online 
Home Delivery growth (+23.5%).

Creating more reasons for customers to 
shop with Dunelm is the Business Goal 
which is core to our strategy of driving 
sales growth.

Link to business goals:  1

2

Home delivery sales now exceed 13% of 
total sales and include a five percentage 
point benefit from the Worldstores 
acquisition. Underlying Dunelm Home 
Delivery participation would otherwise 
have increased to 8.5% in the year.

Our digital growth ambition to offer a 
seamless multichannel experience to 
customers means that monitoring growth 
in this KPI is important to understand our 
progress and success over time.

Link to business goals:  1

2

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Strategic
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Earnings Per Share  
Diluted, pence and growth %
19.8%

14.0% 9.3%

7.1% 7.5%

Free Cashflow and EBITDA 
Conversion £m/%† sales

58.3% 56.6% 60.9%

71.8%

17.3% 17.5%

47.0%

14.9%

% Growth

% Growth

11.1%

EBITDA* 
£m and % sales

18.8% 18.7% 18.7%

% Growth

126.9

136.3

113.3

142.7

154.3

142.2

74.0

77.1

86.9

53.3

110.8

14.2

40.0

43.7

35.1

46.8

50.3

-28.2%

36.1

FY12

FY13

FY14

FY15

FY16

FY17

FY12

FY13

FY14

FY15

FY16

FY17

FY12

FY13

FY14

FY15

FY16

FY17

EBITDA  has declined this year as we 
consolidated -£10.7m of Worldstores 
trading losses, and we have invested 
ahead of sales growth. We remain 
committed to growth and our low cost 
operating model and this measure is 
anticipated to improve again over time.

EBITDA is a good indicator of the cash 
generation capability of the business 
operations before working capital and 
capex investment decisions. It is important 
to monitor to ensure that Dunelm 
maintains its operating cost leadership 
position.

Free cashflow has reduced significantly this 
year driven by lower earnings, combined 
with significant investment in stock to drive 
seasonal product sales and refresh core 
ranges, and £60.5m of capital investments 
(up £18.0m year on year).

Dunelm is highly cash generative, and has 
the ability to make investment decisions 
for the long term to support growth, or to 
make capital distributions to shareholders. 
This KPI allows the Board to monitor cash 
flows carefully throughout the year as 
investment and distribution decisions  
are made.

Link to business goals:  1

2

3

Link to business goals:  1

2

3

* EBITDA is presented before exceptional costs

†  Free Cash Flow and EBITDA Conversion % are 

presented after exceptional costs

The first decline in diluted Earnings Per 
Share (EPS) since flotation is largely the 
result of the trading losses of Worldstores 
post-acquisition, and subsequent 
integration costs. 

However, the underlying Dunelm business 
would still have reported a fall in EPS on 
a standalone basis this year due to the 
weaker trading performance and impact 
of operating cost investments. EPS is 
expected to improve again in FY18.

EPS is a key measure for shareholders 
and employees and is a component of 
remuneration calculations. It monitors 
Dunelm’s ability to grow profitably over 
the long term.

Link to business goals:  1

2

3

4

Dividend Per Share  
growth %

CO2 Emissions  
tCO2e /£1m Group Revenue  

Tax Contributions  
£m

40.2

39.9

34.9

29.0

 25.6

25.1

 26.0

20.0

21.5

14.0

16.0

FY12

FY13

FY14

FY15

FY16

FY17

FY13

FY14

FY15

FY16

FY17

The Board have recommended a 3.6% 
increase in dividend per share reflecting 
confidence in the long term cash 
generation capability of Dunelm and in 
the strategic plan. Dividend per share has 
increased each year since flotation in 2006.

With so many colleagues owning 
shares in Dunelm, dividend per share 
is an important metric for both external 
shareholders and for our people as we 
continue to make Dunelm a great place 
to work.

Link to business goals:  3

4

Another reduction in emissions highlights 
the great progress made on a range of 
environmental initiatives including LED 
lighting, solar power generation and lower 
emission vehicles.

Doing the right thing for the environment 
is something Dunelm takes seriously 
and has invested in. We recognise it 
is important for our colleagues and 
customers too. It also helps us reduce 
waste and keep our cost structures lean.

This KPI allows us to assess our progress in 
reducing our impact on the environment.

Link to business goals:  3

4

140.8

122.7

62.5

132.6

52.4

50.1

22.9

29.4

26.6

26.2

25.5

23.5
FY15

23.4
FY16

25.0

28.6
FY17

Net VAT collected

Payroll taxes 
including NI

Corporation tax

Property taxes

We aim to comply with all relevant 
tax legislation and keep our tax affairs 
transparent and sustainable for the long 
term. In line with business performance 
our total tax contributions have decreased 
to £132.6m in 2016-17.

This measure highlights our contribution 
to society and conservative tax planning.

Link to business goals:  3

4

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Business  
Review

PREPARING DUNELM FOR FUTURE GROWTH

Dunelm is a great business which 
has grown rapidly over its 38-year 
history by offering great value for 
money for customers. Over time we 
have developed an unrivalled range 
of homewares products and a low 
cost operating model, supported by a 
strong balance sheet and robust cash 
generation, which allows us to continue 
to invest for growth.

Our vision is to be the customer’s 
number one choice for Homewares 
and Furniture. We want to be famous 
for style, value, quality and ease of 

While we have continued to grow faster 
than the market, our share of 7.9% is still 
relatively low for a market leader and 
the £12bn Homewares market remains 
fragmented. In furniture, where the UK 
market size is £11bn, our share is even 
lower, at around 1%. Our position in 
both markets illustrates the scale of the 
opportunity still available to Dunelm.

Online growth is impacting all retailers, 
and is now part of customers’ everyday 
shopping experience. Competition 
from online pure-play operators and 
from the discounters is increasing in 

“WE HAVE A CLEAR PLAN AND WE ARE NOW WELL 
POSITIONED FOR CONSIDERABLE GROWTH AND 
SUCCESS IN A MULTICHANNEL WORLD… IT IS NOW 
UP TO US TO CAPTURE THE OPPORTUNITY FOR 
PROFITABLE GROWTH.”

shopping. We are aiming to be twice 
as big as today, in both sales and profit, 
and twice as good as we are today for 
our customers.

Over the last 12 months we have made 
considerable progress in preparing 
Dunelm for future growth, while 
continuing to react to changing market 
conditions and customer needs. We 
have grown sales in our core business, 
and have benefited from further top-
line growth from the acquisition of 
the Worldstores Group in November 
2016. This is against the backdrop of a 
challenging Homewares market in FY17 
and warm weather, in the early part of 
the year, which reduced footfall.  

the Homewares and Furniture markets. 
However, our combined store and 
online business enables us to offer a 
leading customer proposition which 
neither the discounters nor the pure-
play operators can match. 

Our customers’ needs are clear to us. 
Inspiration and convenience across 
channels are essential. Being able to 
look, touch and feel products remains 
important in the Homewares and 
Furniture categories where rendering 
colour and texture online remains 
challenging. This gives us confidence 
in continuing our roll-out of physical 
stores which remain a highly profitable 
part of our business. Continued growth 
in design and style-led purchases also 
provides us with opportunity to increase 
footfall and visit frequency.

Offering a convenient home delivery 
service is key and next-day, nominated 
day/ time and other services such as 
furniture recycling are in high demand. 
In this area, we are really excited by the 
opportunities on the horizon, as we 
leverage our Dunelm Home Delivery 
Network.

We are delighted to have completed 
the Worldstores acquisition and 
are excited about the opportunity it 
provides us to accelerate and develop 
our multichannel capability. It provides a 
massive leap forward for our online and 
store offer which our customers will love 
including:

 z Broader product ranges, with 

improved sourcing agility and a focus 
on Furniture 

 z An improved Home Delivery service 

for two-man deliveries

 z Improved technological capabilities 

including better websites for 
customers, and stronger delivery 
management 

 z New reasons to shop with Dunelm in 
the Nursery category via Kiddicare 

We anticipate the total investment for 
the acquisition and integration will 
be approximately £25-30m, broadly 
the amount we would have invested 
ourselves to develop the same 
capability, but over a longer period. The 
acquisition means we have been able 
to accelerate our progress and increase 
our online presence. We expect to reach 
near break-even in the Worldstores 
businesses in FY18 after integration 
benefits, and anticipate approximately 
£10m further PBT improvement in FY19.

We have four succinct and enduring 
business goals which help us shape 
and prioritise our activities to support 
growth. These sit above our eight 
business objectives which we continue 
to use to co-ordinate actions and 
monitor progress internally.

dunelm.com Stock code: DNLM                                           

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Total Revenue growth
%

8.5%

(2016: 7.5%)

Homewares  
market share
%

7.9%

(2016: 7.8%)

1

  Create new reasons  
for customers to shop 
with Dunelm

We must never cease to innovate and 
adapt to offer more categories and 
services to our customers. We are 
pleased with the progress we have 
made in the last 12 months and excited 
about the ideas we have planned.

We grew our seasonal product offerings 
across key Christmas and Summer 
trading periods by 48% and 76%, 
respectively, and increased the online 
prominence and marketing of them. We 
doubled the seasonal space available 
by refitting the front of store areas with 
a new till configuration in 89 stores. We 
believe there is much more potential 
here and are taking ambitious steps to 
drive more growth next year.

During the year, we acquired the 
Kiddicare and Achica brands as part of 
the Worldstores acquisition. Alongside 
the Worldstores benefits mentioned 
above, we are particularly excited by the 
opportunities Kiddicare provides as a 
new Nursery category for Dunelm. We 
have begun work to rebrand our own 
kids ranges to Kiddicare, and are well 
progressed with plans to trial opening 
a number of Kiddicare departments in 
existing Dunelm stores as part of our 
refit programme. The largest of these 
will be 10,000 square feet, a substantial 
space investment. Kiddicare offers a 
fantastic range proposition and has 
the potential to bring new customer 
groups to our stores and websites, 
just at the point where they become 
more interested in our Homewares and 
Furniture ranges.

With the acquisition of Worldstores, 
we also now have access to around 
300,000 new Homewares and Furniture 
products which are available to shop 
on the Worldstores websites. This is a 
significant extension to our range which 
our customers will love. 

In-store we have changed more 
products this year and focused heavily 
on our promotional ranges. We want 
our customers to see new products 
each time they visit our stores and 
websites. We are constantly working 
to bring a wide variety of styles to our 
customers. We anticipate that, over 
time, this will improve our footfall and 
conversion. Whilst this has had a short 
term impact on the level of end of 
season stock we’re carrying, it has also 
created more opportunities for our 
customers to find a bargain. 

In the next year, we are really excited 
about the planned re-launch of our 
Made to Measure curtains and blinds 
offer online. Also, we will make progress 
on our Furniture offer, improving range, 
service and economics. We believe we 
have significant growth ahead of us in 
these categories.

2   Easy and inspiring for 
customers to shop  
(both in-store and online)

Our stores provide a fantastic 
opportunity for us to showcase product 
ranges and inspire customers as they 
browse and shop Homewares. Our 
websites provide the same opportunity 
for customers at home or on the go. We 
are working hard to create a seamless 
proposition across all channels, making 
life easier for our customers wherever 
and whenever they shop with us.

This year we trialled new formats in 
stores and have since used the learnings 
to inform the design of 11 major store 
refits. The customer response has been 
encouraging and we see this essential 
maintenance capital expenditure as 
a real opportunity to make our store 
environments more inspiring and easier 
to shop, so as to support sales growth. 
Our customers have also appreciated 
our new in-line till layouts which we’ve 
continued to roll out this year.

We launched tablet-based selling 
in-store, providing customers with the 
opportunity to access the full Dunelm 
range from a store. We supported 
colleagues with training on the new 
tablets and we have also trialled our 
brand new tablet-based mobile point 
of sale system which has integrated 
chip and pin capability. We plan to 
launch this across the store estate this 
year. This will allow our colleagues to 
sell customers our full product range 
(including Worldstores products), 
seamlessly for Home Delivery and, in 
the future, Click & Collect.

Developing a market leading two-
man fleet capability is a key priority 
for Dunelm to unlock the potential 
opportunity for Furniture growth. The 
fleet network acquired from Worldstores 
operates from a series of hubs 
throughout the UK. This enables us to 
sell items we don’t hold in stock, limiting 
working capital investment. We have 
developed and begun implementing 
plans to improve further the last delivery 
mile, and provide amazing service 
for our customers. In April, we began 
offering Dunelm products via this 
service and we are well on the way to re-
branding and re-working the operation 
to become the Dunelm Home Delivery 
Network. 

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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This year we have restructured our 
Made to Measure business. We have 
brought our consultants back into store 
(from previously being out on the road) 
to enable them to showcase the product 
range displays to customers more 
effectively and to reduce appointment 
waiting times. We have introduced a 
new seven-day express service, initially 
in two of our areas. We have also 
increased the offer of our fitting service 
from around 100 to 150 stores. This has 
supported the growth of blinds and 
shutter sales, up by 25% in the year.

3   A simple and low cost 

operating model
Our low cost operating model and 
dedication to keeping things simple 
has created a straightforward business 
platform for future growth. As a key 
business principle, it is essential we 
continue to keep our business simple 
and free from unnecessary complexity 
so we can continue to deliver great 
value for money. 

Last year we consolidated the one-
man Home Delivery warehousing 
operation into our main warehouse 
facilities in Stoke. This has allowed us 
to maintain one stock file, improve our 
product availability for customers, and 
reduce the cost of transporting product 
between sites. We have also completed 
the transfer of the Kiddicare and Achica 
operations from their previous site in 
Peterborough to Stoke.

We launched a ‘paperless’ project 
last year and have been successful in 
reducing the amount of paper (and 
printing) used across the business 
by 33%. We have broadened the use 
of technology and introduced more 
applications for a variety of business 
activities from colleague scheduling to 
communications. We will continue to 
focus on technology as an enabler for 
improved working practices. 

Our focus on activities which have a 
benefit on the environment continued. 
During the year, we reduced CO2 
emissions by 5.3%, supported by the 
completion of 37 LED refits in the year 
taking the total number of stores with 

LED lighting up to 125. Our focus on 
recycling and landfill diversion has 
enabled us to reduce our General Waste 
tonnage by 6.5% year on year, generate 
significant revenues from recycling, and 
improve our landfill diversion by three 
percentage points to 92%.

In our stores, we focused on re-
organising and streamlining activities 
to create more customer facing time. 
We diverted approximately 400,000 
hours from operational tasks to 
customer service and developed 
improved stock management routines, 
creating more accurate stock files and 
better availability for customers when 
browsing our stores. Stock file accuracy 
will become even more critical as we 
develop our Click & Collect service to 
ensure we don’t add additional cost into 
our operation.

4   A great place to work 
for our colleagues
Making Dunelm a great place to work 
has been a long-standing goal as we 
know that highly engaged colleagues 
provide better service to our customers. 

We are encouraged with the progress 
made this year in creating better, more 
rewarding jobs for colleagues in stores 
and in support functions, and the fact 
that we’re promoting more and more 
internal colleagues to assistant manager 
and manager level roles demonstrates 
improvements we’re making to identify 
and develop talent.

Great leadership makes a huge 
difference and we have invested 
more in management and leadership 
development training and will 
continue to do this. We’ve also made 
big improvements to our internal 
communications and made changes  
to numerous people processes 
including appraisals and recruitment to 
promote better colleague support and 
well-being.

We have recently re-launched, 
company-wide, our business principles 
which we’re really proud of. We want 
to ensure all colleagues can live these 
every day.

Summary and Outlook
The progress made last year, combined 
with the Worldstores acquisition, 
provides a massive leap forward 
for our customers. We have made 
several changes which help us create 
a seamless multi-channel offer and will 
support the trading performance of the 
business going forward. 

The improved technology, range 
and fleet capabilities provided by 
the Worldstores acquisition, have 
accelerated our progression and we 
are excited by the opportunities which 
Kiddicare will bring in terms of new 
and existing customer footfall, trading 
densities improvements and brand 
recognition. 

The Homewares market remains 
uncertain and favourable weather 
(cooler and wetter) is never guaranteed. 
However, we have a clear plan and are 
well positioned for considerable growth 
and success in a multichannel world. 
We already have a leading customer 
offer which we’re making even stronger. 
We have a low cost operating model 
which we will protect. It is now up to us 
to capture the opportunity for profitable 
growth which lies ahead of us.

Andy Harrison
Chairman

Keith Down
Chief Financial Officer

13 September 2017

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Financial
Review

CHIEF FINANCIAL OFFICER’S REPORT

Revenue
Group revenue for FY17 was £955.6m 
(FY16: £880.9m), an increase of 8.5% 
for the full financial year, including 
£54.5m of revenues generated by 
the Worldstores businesses over the 
last seven months of the year post-
acquisition.

On an underlying basis, excluding 
Worldstores, Dunelm grew by 2.3% to 
£901.1m in FY17. Like-for-like (‘LFL’) 
sales declined by 0.5% as a result of 
lower footfall in our stores, where LFL 
sales decreased by 2.4%.   

“DUNELM CONTINUES TO DELIVER STRONG CASH 
RETURNS FROM OPERATIONS PROVIDING THE 
OPPORTUNITY TO MAKE INVESTMENT DECISIONS 
TO DELIVER LONG TERM GROWTH”

This was partially offset by a continued 
strong performance online with 
Online growing by +23.5%. Over the 
financial year as a whole, Online sales 
represented 8.5% of the underlying 
Dunelm business (FY16: 7.0%).

LFL stores

LFL online

Total LFL 

Non-LFL stores

Total Dunelm excl. Worldstores

Worldstores*

Total Dunelm Group

Including Worldstores’ contribution for 
the last seven months of the year, 13.5% 
of sales were Online in FY17, and since 
acquisition, approximately 20% of our 
total sales order value now originates 
online.

LFL performance in the year reflected:

 z Unusually warm weather which had a 
dampening effect on footfall in Q1 

 z Availability being lower than the 

prior year for most of the first half  
as a result of disruption following 
the addition of the new warehouse 
in Stoke

 z The negative impact of Easter falling 

later in the calendar year

 z The benefit of investment in seasonal 
ranges and space which supported 
sales in the final quarter

Our store expansion programme 
continued with seven new openings in 
the year (of which one was a relocation), 
increasing our store portfolio to 160 
superstores and four stores in high 
street locations. We also completed 11 
major store refits to create an easier and 
more inspirational shopping experience 
for customers.

52 weeks to 1 July 2017

Sales 
(£m)

YoY 
Growth 
(£m)

YoY 
Growth 
(%)

758.4

-18.7

-2.4%

76.5

+14.5 +23.5%

834.8

-4.1

-0.5%

66.3

+24.4

–

901.1

+20.3

+2.3%

54.5

+54.5

–

955.6

+74.7

+8.5%

*  Worldstores sales for seven months post-acquisition on 28 November 2016.

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Gross Margin
Gross margin decreased by 90 
basis points to 48.9% (FY16: 49.8%), 
impacted by the consolidation of  
lower Worldstores gross profit margins 
of 34%. 

On an underlying basis, the Dunelm 
business was broadly flat year on year. 
FY17 Q4 gross margin was adversely 
impacted by a combination of increased 
newness, generating higher end of 
season markdown, and increased 
seasonal sales at lower margin.

As expected, retail price increases  
offset cost pressures from the USD 
exchange rate.  

Operating Costs before 
Exceptional Items
Operating costs before exceptional 
items in FY17 grew by 15.1% compared 
with the prior year, an increase of 
£46.7m. Of this increase, £29.6m relates 
to the operating costs of the acquired 
Worldstores business for the last seven 
months of the year. The remaining 
£17.1m reflects a 5.6% increase in 
underlying Dunelm operating costs, 
driven by:

 z Store portfolio growth – seven new 
superstore openings, increasing 
selling space by 4.9%

 z Online – the value of business 

through this channel rose by 23.5% 
compared with the previous year

 z Logistics spend increased by 

£6.0m year on year, including the 
permanent increase in cost base 
due to the opening of a second 
warehouse (partially offset by savings 
from exiting external storage), but 
also unanticipated one-off transition 
costs associated with the opening of 
a new DC and also the movement 
of our one-man delivery network 
(£3-4m)

 z IT capability – we continue to invest 
in IT as a key enabler for the future 
growth of our business. We have 
continued to increase the scale 
and capability of our internal IT 
function as well as incurring further 
depreciation and amortisation 
relating to completed projects

 z Marketing – increased spend on 

digital marketing and investment in 
new brand and seasonal campaigns 
to drive customer awareness

Looking ahead, a number of volume-
based cost increases will apply as we 
continue to grow. We intend to open 
approximately 12 new stores next year, 
and refit a further 10 stores into our new 
format. We anticipate the transitional 
expenditure on logistics incurred this 
year to be a one-off and expect to 
achieve integration cost benefits of 
approximately £5m in the next financial 
year particularly in relation to digital 
marketing effectiveness and logistics 
consolidation efficiencies.

Exceptional Items
During the year, exceptional cost items 
of £16.9m were incurred in relation 
to the acquisition and subsequent 
integration of the Worldstores 
businesses as follows:

Acquisition costs –  
administrator fees

Acquisition costs –  
other professional fees

Welcome payments for 
continuation of supply

Fair value adjustments in 
respect of acquired inventory

Key management  
retention bonuses

Asset write-offs, impairments 
and accelerated depreciation

Other integration costs

 (£m)

0.9

0.4

7.3

0.5

2.7

2.9

2.2

Total

16.9

Welcome payments of £7.3m 
were made to suppliers to ensure 
continuation of supply and were  
part of the expected initial working 
capital outflow. 

Fair value adjustments in respect of 
acquired inventory have unwound as 
the inventory has been sold. 

Key management retention bonuses are 
potentially payable over a three-year 
period, and have both retention and 
performance conditions attached. 

As a result of the acquisition, a review 
of the websites and other intangible 
IT assets of both the existing Dunelm 
business and the acquired business 
has been undertaken. Decisions have 
been made to integrate the available 
assets and, as a result, certain assets 
have been written off and others’ useful 
economic lives have been reduced, 
resulting in accelerated depreciation. 
Such cost items have been judged 
as exceptional and one-off in nature 
and not part of the underlying trading 
performance of the Group.

Other integration costs include 
professional advisory support, and 
costs associated with the exit of the 
Peterborough site and transfer into 
Stoke of the Kiddicare and Achica 
logistics operations.

Of the above exceptional cost items, 
£11.3m are cash outflows in the 
period. Exceptional costs items of 
approximately £7m are anticipated 
in the next financial year, of which 
approximately £4m will be cash 
outflows.

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Earnings Per Share (Diluted)
Pence

36.1p

(2016: 50.3)

Dividend Per Share
Pence

26.0p

(2016: 25.1)

PBT
After accounting for interest and 
foreign exchange impacts, profit before 
tax before exceptional items for the 
financial year amounted to £109.3m 
(FY16: £128.9m), a decrease of 15.2%. 
On a comparable underlying basis, 
excluding Worldstores, Dunelm PBT 
before exceptional items was £120.0m 
representing a decrease of 6.9% 
compared to FY16. Excluding the non-
cash net foreign exchange movement 
year on year of £1.7m, PBT would have 
decreased by 5.5%.

Improvement in PBT in respect of 
Worldstores in FY18 is expected to be 
approximately £12m on an annualised 
basis (annualised losses for Worldstores 
were approximately £15–20m in 
FY17) as the Worldstores businesses 
approach break-even profitability in the 
year. A further £10m of PBT benefit is 
anticipated in the following year.

Taxation
The tax charge for the year was 20.9% 
of profit before tax, compared with 
20.6% in the prior year. This reflects 
the reduction in the headline rate of 
corporation tax from 20.0% in FY16 
to 19.75% this year; however, it was 
impacted year on year by a number of 
ineligible items including acquisition 
costs and freehold property purchase 
costs. Without these one-off impacts, 
the tax charge is expected to trend 
approximately 75-100 bps above the 
headline rate of corporation tax going 
forward, principally due to depreciation 
charged on non-qualifying capital 
expenditure.

Operating Profit
Group operating profit before 
exceptional items for the financial year 
was £111.7m (FY16: £129.3m). This 
includes operating losses of £10.7m in 
respect of Worldstores for the seven 
months post-acquisition. 

On an underlying Dunelm basis, 
operating profit before exceptional 
items was £122.4m, (-£6.9m or -5.3% 
year on year) and operating profit 
margin was 13.6% (FY16: 14.7%) 
reflecting the more challenging sales 
environment, the impact of one-off 
logistics transition costs, and continued 
investment to enhance key infrastructure 
and internal capabilities to deliver  
future growth. 

EBITDA 
Earnings before interest, tax, 
depreciation and amortisation before 
exceptional items were £142.2m, and 
on an underlying basis excluding 
Worldstores, were £152.9m (FY16: 
£154.3m). This represents a small 
underlying decrease of -0.9% on the 
previous financial year. The underlying 
EBITDA margin achieved was 17.0% of 
Dunelm sales excluding Worldstores 
(FY16: 17.5%).

After exceptional items and Worldstores 
losses, EBITDA was £128.2m.

Financial Items
The Group incurred a net financial 
expense of £2.4m in FY17 (FY16: 
£0.4m). Interest and amortisation of 
costs arising from the Group’s revolving 
credit facility amounted to £1.8m (FY16: 
£1.6m) and net foreign exchange 
differences on the translation of dollar 
denominated assets and liabilities 
amounted to a further £0.6m expense 
(FY16: gain of £1.1m). These costs were 
partially offset by interest earned on 
cash deposits of £0.2m (FY16: £0.1m).

As at 1 July 2017, the Group held 
$140.0m (FY16: $93.0m), in US dollar 
forward contracts, of which $107.6m 
mature in the next 12 months (FY16: 
$81.5m), representing 69% of the 
anticipated US dollar spend over the 
next financial year. Surplus US dollar 
cash deposits amounted to $0.3m 
(FY16: $1.6m).

Hedging
Due to the Brexit vote that took place 
close to the Group’s period end in the 
prior year, the hedging balance was 
material at 2 July 2016, and additional 
disclosures were included in the notes 
to the financial statements. Since this 
point, the impact of the decline in 
the USD exchange rate has largely 
unwound and as a result, the hedging 
balance has returned to a more 
“normal” level. 

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Net debt at 1 July 2017 was £122.1m 
(0.86× historical EBITDA before 
exceptional items) compared with 
£79.3m in FY16 (0.51× historical 
EBITDA). Daily average net debt in  
FY17 was approximately £92.2m  
(FY16: £50.7m). 

Capital and  
Dividend Policy 
During FY15, the Board adopted a new 
policy on capital structure, targeting an 
average net debt level (excluding lease 
obligations and short term fluctuations 
in working capital) of between 0.25× 
and 0.75× historical EBITDA. This policy 
provides the flexibility to continue to 
invest in the Group’s growth strategy 
and to take advantage of investment 
opportunities as and when they 
arise, for example freehold property 
acquisitions. 

The Board’s policy on dividends is that 
ordinary dividend cover (by which we 
mean the Group’s earnings per share 
divided by the total amount paid 
to shareholders by way of ordinary 
dividend) should be between 1.75× and 
2.25× in the full year in respect of which 
the dividend is paid. 

The Board will consider further special 
distributions in the future if average 
net debt over a period consistently 
falls below the minimum target of 
0.25× EBITDA, subject to known and 
anticipated investment plans at the time.

The Group’s full capital and dividend 
policy is available on our website at 
www.dunelm.com.

PAT and EPS
Profit after tax was £73.1m  
(FY16: £102.3m). 

Basic earnings per share (EPS) for the 
year ended 1 July 2017 decreased to 
36.3p, or 43.1p before exceptional 
items (FY16: 50.5p). Fully diluted EPS 
decreased to 36.1p, or 42.8p before 
exceptional items (FY16: 50.3p).

Operating Cash Flow
Dunelm continues to deliver strong 
cash returns from operations providing 
the opportunity to make investment 
decisions to deliver long term growth. 
In FY17 the Group generated £79.5m 
(FY16: £148.2m) of net cash from 
operating activities. Whilst this is down 
£68.7m year on year, it includes the 
impact of the lower underlying Dunelm 
EBITDA (£1.4m), the trading losses 
incurred by the Worldstores business 
since acquisition (£10.7m), and the 
cash elements of exceptional cost items 
(£11.3m). Additionally, net working 
capital increased by £26.2m compared 
to a reduction of £18.3m last year.

The investment in working capital, which 
we do not expect to recur, reflects cost 
price increases, new store inventories 
and decisions made to increase the 
level of product refresh to introduce 
more new ranges for customers 
(resulting in higher end of season 
inventories at year end), and to bring 
forward the intake of seasonal lines in 
preparation for earlier launch year on 
year. At the end of the year the Group 
had £48.7m higher inventories than 
the prior year including the acquired 
inventories relating to Worldstores. 
Trade and Other Payables due within 
one year increased by £37.7m with 
growth in capital creditors comprising 
£2.5m within this. 

Capital Expenditure
Gross capital expenditure in the 
financial year was £60.5m compared 
with £42.5m in FY16. During the year, 
we acquired two freehold sites in 
Shoreham and Darlington (£13.1m), 
and we invested in new stores (£11.7m), 
IT projects (£12.7m) and distribution 
capability (£3.3m). Additional 
maintenance capital investment of 
£19.7m was made in refitting stores.

We expect a similar level of capital 
expenditure in the next financial 
year, at around £55m to £60m, as we 
continue to invest to support our long 
term growth strategy. We plan to open 
12 new stores next year, of which two 
are relocations (requiring an average 
investment of £1.3m per store), and 
are aiming to complete 10 major store 
refits (approximately £20m in total) as 
well as a number of smaller store-based 
projects (approximately £5m). We will 
continue to invest in IT systems and web 
development (estimated at £15m) and 
supply chain improvements. We will 
consider freehold store acquisitions on 
an opportunistic basis.

Free cashflow after capital expenditure 
was £14.2m in the year (FY16: £110.4m), 
reflecting the lower profitability year 
on year, the investment in inventories, 
higher capital expenditure and 
acquisition of Worldstores.

Banking Agreements  
and Net Debt
The Group has in place a £150m 
syndicated Revolving Credit Facility 
(‘RCF’), with an optional £75m accordion 
facility which matures in 2020. The 
terms of the RCF are consistent with 
normal practice and include covenants 
in respect of leverage (net debt to be 
no greater than 2.5× EBITDA) and fixed 
charge cover (EBITDA to be no less than 
1.75× fixed charges), both of which 
were met comfortably as at 1 July 2017. 
In addition, the Group maintains £20m 
of uncommitted overdraft facilities with 
two syndicate partner banks.

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Dividends paid  
and proposed
Reflecting the capital and dividend 
policy, an interim dividend of 6.5p per 
share was paid in March 2017 (FY16: 
6.0p). It is proposed to pay a final 
dividend of 19.5p per share (FY17: 
19.1p), subject to shareholder approval. 
The total dividend of 26.0p represents 
an increase of 3.6% over the previous 
year, giving a dividend cover of 1.6×, 
excluding exceptional items (FY16: 
2.0×). This cover level is outside of 
policy, as described above; however, 
the Board wishes to signify confidence 
in the Worldstores integration and 
believes that dividend progression 
should be maintained during this 
investment year. The final dividend 
will be paid on 24 November 2017 to 
shareholders on the register at the close 
of business on 3 November 2017.

During the prior year, the Group 
returned excess capital of £63.8m 
(31.5p per share) to shareholders in 
the form of a special dividend with a 
total return of £108.4m to shareholders 
by way of dividend in the year, the 
equivalent of 53.5p per share.

Retained Earnings
During the previous financial year, the 
Group undertook a capital restructuring 
exercise which facilitated the 
payment of dividends from subsidiary 
undertakings to Dunelm Group plc 
of £359m. Consequently, the parent 
company had retained earnings of 
£242.8m as at 2 July 2016. The retained 
earnings of the parent company as at  
1 July 2017 was £189.1m.

Treasury Management
The Group Board has established an 
overall Treasury Policy, day-to-day 
management of which is delegated to 
the Chief Financial Officer. The policy 
aims to ensure the following:

 z Effective management of all clearing 

bank operations

 z Access to appropriate levels of 

funding and liquidity

 z Effective monitoring and 

management of all banking 
covenants

 z Optimal investment of surplus cash 

within an approved risk/return profile

 z Appropriate management of foreign 
exchange exposures and cash flows

Key Performance Indicators
In addition to the traditional financial 
measures of sales and profits, the 
Directors review business performance 
each month using a range of other KPIs. 
These include measures shown on  
page 18.

Keith Down 
Chief Financial Officer

13 September 2017

Share Buy-back
During the year, the Group invested 
£4.2m to buy 500,000 shares to hold 
in treasury, in line with its policy to 
purchase shares in the market to satisfy 
the future exercise of options granted 
under incentive plans and other share 
schemes. At the year end, 1,150,642 
shares were held in treasury, equivalent 
to approximately 48% of options 
outstanding. Over time, we expect to 
increase our holding in treasury to be 
equivalent to approximately 60% of 
outstanding options.

Tax Policy
The Group maintains its straightforward 
and transparent tax policy. The aim is to 
comply with all relevant tax legislation 
and pay all taxes due, in full and on time 
as well as actively managing tax affairs 
and only to engage in tax planning 
where this is aligned with commercial 
and economic activity and does not lead 
to an abusive result. We would normally 
expect our corporation tax charge to 
be higher than the statutory tax rate, 
as noted above. HMRC has recently 
reconfirmed the Group’s low-risk tax 
status. Further details of the Group’s 
tax policy are available on our website, 
www.dunelm.com.

During the year, total tax contributions 
paid to HMRC during the year in the 
form of corporation tax, property taxes, 
PAYE and NIC and VAT were £132.6m 
(FY16: £140.8m).

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Risks and  
Risk Management

THE BOARD AS A WHOLE TAKES 

RESPONSIBILITY FOR MANAGEMENT OF 

RISK THROUGHOUT THE BUSINESS. 

We believe that risk is best managed by a combination of the 
following:

 z Formal risk management processes as described in this 

report

 z The Board and senior management leading by example

 z Alignment through promoting colleague shareholding in 

Dunelm

 z Embedding our culture and values

Given the size of our Board and the relative lack of complexity 
in our business, we do not have a separate Board Risk 
Committee; our Audit and Risk Committee oversees the risk 
management process as part of its activities.

Board

Collective responsibility  
for managing risk

Audit and Risk 
Committee

Oversees risk  
management process

Risk management framework
The Board confirms that:

 z There is an ongoing process for identifying, evaluating and 

managing the principal risks faced by the Group;

 z The systems have been in place for the year under review 
and up to the date of approval of the annual report and 
financial statements;

 z They are regularly reviewed by the Board; and

 z The systems accord with the guidance issued by 

the Financial Reporting Council’s guidance on risk 
management, internal control and related financial and 
business reporting issued in September 2014.

The diagram below sets out how responsibility for risk 
management is allocated and how that responsibility is 
discharged:

 z Formal review of principal risks twice annually – one of 

which is in connection with consideration of the viability 
statement (see further below)

 z Separate discussion of a key risk topic (‘what keeps us 

awake at night’)

 z Risk topics reviewed through regular timetabled 

presentations or papers

 z Monitors KPIs through Board reports

 z Executive Directors have line responsibility for managing 

specific risks

 z Receives report on risk management process twice annually

 z Formal review of principal risks twice annually – one of 

which is in connection with consideration of the viability 
statement (see further below)

 z Allocates resources for independent assurance reviews of 

selected risks

 z Selects topics for ‘key risk’ reviews by the Board

Executive Board

Reviews principal risks

 z Formal review of principal risks twice annually

Members have responsibility 
for managing risk within their 
area of accountability

 z Reviews risk register once a year

 z Risk topics reviewed through regular timetabled 

presentations or papers

 z Monitors KPIs through Executive Board reports

 z Executive Board members have line responsibility for 

managing risk within their area of accountability

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Strategic
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Internal control and internal audit
The Board is responsible for the Group’s system of internal control and for reviewing its effectiveness. The diagram below 
summarises the Group’s system:

Board

Audit and Risk 
Committee

Executive Board

Internal Audit 
Programme

Operational  
Audit Team

 z Collective responsibility for internal control

 z Formal list of matters reserved for decision by the Board

 z Control framework setting out responsibilities

 z Approval of key policies and procedures

 z Monitors performance

 z Oversees effectiveness of internal control

 z Receives reports from external auditors

 z Approves independent assurance programme

 z Receives reports generated through the independent assurance programme

 z Responsible for operating within the control framework 

 z Reviews and monitors compliance with policies and procedures

 z Recommends changes to controls/policies where needed

 z Monitors performance

 z Independent reviews of matters selected by the Audit and Risk Committee

 z Reviews compliance with certain internal procedures in stores and at other locations

The Audit and Risk Committee has oversight of the system 
of internal controls and of the independent assurance 
programme and receives the report of the external auditor 
following the annual statutory audit. For further details please 
see the Audit and Risk Committee report.

It should be noted that internal control systems such as this 
are designed to manage rather than eliminate the risk of 
failure to achieve business objectives and can provide only 
reasonable, and not absolute, assurance against material loss 
or accounting misstatement.

Although no significant control weaknesses have been 
identified as a result of the review, the Board agreed that the 
Audit and Risk Committee would look at how assurance of 
performance against the controls is gained to identify whether 
any further assurance is needed.

Process for preparing  
consolidated financial statements
The Group has established internal control and risk 
management systems in relation to the process for preparing 
consolidated financial statements. The key features of these 
systems are:

 z Management regularly monitors and considers 

developments in accounting regulations and best practice 
in finance reporting and, where appropriate, reflects 
developments in the consolidated financial statements. 
The external auditor also keeps the Audit and Risk 
Committee appraised of these developments

 z The Audit and Risk Committee and the Board review the 
draft consolidated financial statements. The Audit and 
Risk Committee receives reports from management and 
the external auditors on significant judgements, changes 
in accounting policies, changes in accounting estimates 
and other pertinent matters relating to the consolidated 
financial statements

 z The full year financial statements are subject to external 

audit and the half year financial statements are reviewed by 
the external auditor

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Principal Risks  
and Uncertainties

THE BOARD CONFIRMS THAT IT HAS CARRIED OUT A ROBUST ASSESSMENT OF THE 

PRINCIPAL RISKS FACING THE GROUP, INCLUDING THOSE THAT WOULD THREATEN ITS 

BUSINESS MODEL, FUTURE PERFORMANCE, SOLVENCY OR LIQUIDITY. THE BOARD’S 

ASSESSMENT OF THE PRINCIPAL RISKS AND UNCERTAINTIES FACING THE GROUP AND 

THE MITIGATION IN PLACE IS SET OUT BELOW.

The Worldstores Group was acquired during the year, and, as noted in the interim financial statements in February 2017,  
the Board decided that “Failure to integrate the Worldstores business successfully” was an additional principal risk which should 
be added to the register.

Last year we included a separate “Brexit” section. For reporting purposes this has now been absorbed into the “competition, 
markets and customers” section, the “business efficiency” section, and the “finance and treasury” section, in line with the 
relevant mitigating actions.

RISK

DESCRIPTION

HOW WE MITIGATE

PROGRESS IN 2016/17

Competition,  
market and 
customers 

Link to business goals:

1

  2   3

Performance Indicator:
Market share

Business Plan link: 
Store format, Digital (Digital 
Director); Furniture (Product 
Director); Made to Measure 
(Retail Director); Product 
(Product Director)

Executive responsibility: 
Customer Director 

Reports to: 
Chief Executive

Impact compared  
to 2015/16:

The Group competes with 
a wide variety of retailers 
across multiple channels and 
across a broad spectrum 
of price-points. Failure to 
maintain a competitive offer 
in the Homewares market on 
multiple fronts (price, range, 
quality and service) and/or to 
respond to changing customer 
needs could materially 
impact profitability and limit 
opportunities for growth.

A downturn in consumer 
spending will impact sales and 
productivity.

 z Comparative performance 
within the Homewares 
market tracked monthly 
across all main product 
categories

 z Customer insight research 
gauges relative customer 
perception and experience
 z Investment in store design 
and marketing designed to 
communicate our credentials 
on range, choice and value

 z We continually focus on 

new product development, 
both in existing and new 
Homewares categories, to 
strengthen our specialist 
proposition

Board oversight: 
Reviewed annually in depth by 
the Board at its Strategy Day 
and through the “what keeps us 
awake” discussion.

Business plan review once  
per annum.

 Z Dunelm continues to lead 
the UK Homewares market 
with an increased estimated 
share of 7.9% in 2017 (7.8% 
in 2016)

 Z Detailed customer profiling 
work completed to inform 
decisions on product and 
offer

 Z Improved customer 

feedback mechanism 
implemented

 Z Worldstores acquisition has 
increased our share of the 
high growth Online market, 
and enabled us to provide a 
significantly wider product 
range and enhanced home 
delivery service

 Z Enhancements made to 
our existing Online offer 
to improve the website for 
customers

 Z New store formats 

successfully implemented 
in seven new stores and 11 
major refits

 Z Continued product 

innovation in existing 
categories and strengthened 
seasonal campaigns

 Z Progress made to develop 
our furniture and Made to 
Measure offers

 Z Marketing to emphasise the 
value that we offer across all 
price points

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RISK

DESCRIPTION

HOW WE MITIGATE

PROGRESS IN 2016/17

Brand damage

Link to business goals:

1

  2   4

Performance Indicator:
Product complaints and recalls

The quality and safety of 
our products and services is 
essential to the business. 

We must also ensure that our 
suppliers share and uphold our 
approach to business ethics, 
human rights (including safety 
and modern slavery) and the 
environment. 

Failure to do so could result 
in harm to individuals with 
the potential for customers, 
colleagues and other 
stakeholders to lose confidence 
in the Dunelm brand.

Business Plan link: 
Product

Executive responsibility: 
Product Director 

Reports to: 
Chief Executive

Impact compared  
to 2015/16:

 Z Committed suppliers and 

overseas agents continue to 
work directly with factories to 
deliver more ‘green’ ratings 
against our Ethical Code of 
Conduct

 Z Clearer communication to 
suppliers about corrective 
actions and what is expected 
in order to make the 
improvements

 Z Food safety procedures in 

store simplified and training 
reinforced. Key risks now 
monitored by operational 
audit review

 Z Timber policy adopted

 Z Policy on Modern Slavery 
adopted and awareness 
programme launched with 
colleagues and key partners

For further information 
please see the Corporate 
Responsibilities Report.

 z We have a range of policies 
specifying the quality of 
products and production 
processes which suppliers 
must adhere to

 z We operate a full test 
schedule for all new 
products and on a sample 
basis for ongoing lines, 
overseen by our specialist 
product technology team
 z Food hygiene is maintained 
through the adoption of 
clear operating guidelines 
contained in our food safety 
manual. Staff certification 
is compulsory and risk 
assessments, equipment 
inspections and compliance 
audits are performed 
regularly to ensure standards 
are maintained

 z All stock and food suppliers 
and the majority of our 
other suppliers are required 
to sign up to our Anti-
Bribery and Ethical Code 
of Conduct which is in line 
with international guidelines, 
and also specifically covers 
modern slavery

 z We conduct periodic audits 

on all suppliers of own brand 
products against our Code 
of Conduct

 z Selected non-stock suppliers 
are assessed against our 
modern slavery audit

Board oversight:
Ethical trading/modern slavery 
and product safety reviewed 
annually ‘in depth’ by the 
Board.

Trend direction:

INCREASING

UNCHANGED

DECREASING

Link to business goals:

1

CREATE NEW REASONS FOR  
CUSTOMERS TO SHOP WITH DUNELM 

2

EASY AND INSPIRING FOR  
CUSTOMERS TO SHOP 

3

A SIMPLE AND LOW COST  
OPERATING MODEL

4

A GREAT PLACE TO WORK 
FOR COLLEAGUES

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Principal Risks  
and Uncertainties
CONTINUED

RISK

DESCRIPTION

HOW WE MITIGATE

PROGRESS IN 2016/17

Portfolio expansion

Link to business goals:

1

  2   3

Performance Indicators:
Number of new store openings 
and pipeline

Business Plan link: 
Store format

Executive responsibility: 
Property Director 

Reports to: 
Chief Executive

Impact compared  
to 2015/16:

People and culture

Link to business goals:
4   

Performance Indicators:
Colleague retention

Business Plan link: 
All

Executive responsibility: 
People Director 

Reports to: 
Chief Executive

Impact compared  
to 2015/16:

Availability of vacant or new 
retail space in the right location 
is essential to deliver our 
strategy to expand our national 
coverage through growth in 
our store portfolio. Inability to 
secure or develop the required 
retail trading space to deliver 
our superstore format will limit 
our pace of expansion or force 
us to compromise our offer.

 z Our property team actively 
monitors availability of retail 
space with the support of 
professional advisers
 z Financial modelling helps 
us assess the viability of 
potential sites

 z The Group’s strong cash 
generation and funding 
headroom provide an 
attractive covenant to 
landlords and the ability 
to acquire freehold units if 
appropriate

Board oversight: 
Property strategy reviewed 
annually by the Board.

 Z We have opened seven new 
stores in the year, including 
two in the London area

 Z We are planning to open  
ten new stores in 2017/18

 Z Emphasis on sourcing stores 
in the London area, where 
we are relatively under-
represented

The success of the business 
could be impacted if it fails to 
attract, retain and motivate high 
calibre colleagues.

Maintaining the culture of our 
business, embodied in our 
‘key business principles’ is 
essential to deliver our strategy 
and ensure the long term 
sustainability of our business.

 z The composition of the 

 Z Terms and conditions 

aligned across the Group 
(including at Worldstores) 
to ensure fair and consistent 
treatment

 Z Store teams restructured to 
provide greater clarity and 
visibility of development and 
promotion opportunities

 Z Further investment in training 

and development

 Z Key business principles 
further reinforced 
through communication 
and incorporation into 
recruitment, induction, 
training and appraisal 
processes; and through 
colleague communications

 Z Since year end, the 

recruitment of a new Chief 
Executive to replace John 
Browett, who resigned on 
29 August 2017, is a high 
priority for the Nominations 
Committee and the Board

Executive team is regularly 
reviewed by the Board to 
ensure that it is appropriate 
to deliver the growth plans 
of the business

 z Succession plans and annual 
appraisals are in place across 
the Group

 z High calibre individuals are 
retained and developed 
through sponsored 
talent management and 
development

 z ‘Key business principles’ in 

place to describe our values 
and business culture

 z The Group’s remuneration 
policy detailed on pages 
72 to 85 is designed to 
ensure that high calibre 
executives are attracted and 
retained. Lock-in of senior 
management is supported 
by awards under the Long 
Term Incentive Plan

Board oversight: 
People plan and talent 
management reviewed annually 
by the Board.

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RISK

DESCRIPTION

HOW WE MITIGATE

PROGRESS IN 2016/17

The Group risks incurring 
penalties, damages, claims 
and reputational damage 
arising from failure to comply 
with legislative or regulatory 
requirements across many 
areas including, but not 
limited to, trading, Health 
and Safety, employment law, 
data protection, Bribery Act, 
advertising, human rights and 
the environment.

Regulatory, 
environment and 
compliance

Link to business goals:
2   3   4

Performance Indicators:
Prosecution and other 
regulatory action

Business Plan link: 
All

Executive responsibility: 
Company Secretary

Reports to: 
Chief Financial Officer

Impact compared  
to 2015/16:

 Z Implementation plan 

adopted for the General 
Data Protection Regulation

 Z Compliance policies and 
controls at Worldstores 
Group brought in line with 
Dunelm standards

 Z Training on Modern Slavery 
Act completed by all senior 
managers, and Modern 
Slavery statement published

 Z Health and safety policies 
and audit procedures 
strengthened through more 
focused audits and user-
friendly training

 z Policies and codes of 
practice are in place 
outlining mandatory 
requirements within 
the business for all key 
compliance areas. These 
are regularly reviewed and 
updated

 z Operational management 
are also responsible for 
liaising with the Company 
Secretary and external 
advisers to ensure that 
potential issues from new 
legislation are identified and 
managed

 z Dedicated Group Health and 
Safety function to oversee 
this aspect of compliance
 z Training on the requirements 

of the Bribery Act and 
Competition Law is in 
place for all relevant 
colleagues and policies 
are communicated to all 
suppliers

 z We have a whistle-blowing 
procedure and helpline 
which enables colleagues to 
raise concerns in confidence

Board oversight: 
Monthly Board report on Health 
and Safety.

Health and safety reviewed in 
depth by the Board at least 
annually.

Non-compliances reported 
by the Company Secretary by 
exception.

Trend direction:

INCREASING

UNCHANGED

DECREASING

Link to business goals:

1

CREATE NEW REASONS FOR  
CUSTOMERS TO SHOP WITH DUNELM 

2

EASY AND INSPIRING FOR  
CUSTOMERS TO SHOP 

3

A SIMPLE AND LOW COST  
OPERATING MODEL

4

A GREAT PLACE TO WORK 
FOR COLLEAGUES

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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and Uncertainties
CONTINUED

RISK

DESCRIPTION

HOW WE MITIGATE

PROGRESS IN 2016/17

Dunelm is dependent on 
the continued availability, 
integrity and capability of 
key information systems and 
technology. A major incident 
(including a cyber-attack), 
sustained performance 
problems or failure to keep 
technology up to date could 
constitute a significant threat 
to the business, at least in the 
short term.

The risk of loss of data 
including customer data could 
have a significant adverse 
reputational impact.

 z Business critical systems 

 Z Continued investment is 

being made in the capability 
of our IT function and in 
maintaining and upgrading 
business critical systems

 Z The IT Roadmap is aligned to 
and reviewed alongside our 
strategic initiatives

 Z We have adopted the 

Government’s ‘10 steps to 
cyber security’ as a template 
to assess our position; 
progress has been made 
against all measures during 
the year

 Z Controls at Worldstores 
have been assessed and 
incorporated into the cyber 
security programme

 Z Implementation plan 

adopted for the General 
Data Protection Regulation

are based on established, 
industry leading package 
solutions, or are established 
systems which have been 
developed in-house with full 
support in place

 z A detailed IT development 
and security roadmap is in 
place

 z We have a disaster recovery 
strategy designed to ensure 
continuity of trade
 z Authorisation controls 
and access to sensitive 
transactions are kept under 
constant review

 z Information Security Steering 
Group in place to oversee 
the Group’s approach to IT 
security and data protection

Board oversight: 
Cyber security is a standard 
agenda item for the Audit and 
Risk Committee.

IT strategy reviewed annually by 
the Board.

Major security incidents 
reported by the Company 
Secretary.

Supply chain disruption could 
disrupt stock flows from DCs to 
stores and customer’s homes, 
leading to an impact on trading 
or cost / efficiency implications.

Loss of the store support 
centre, the manufacturing 
centres, or our contact centre 
could impact our ability to trade 
and divert focus from long term 
strategy and planning.

 z Supply chain strategy in 

 Z New warehouse facility 

place to ensure capacity is in 
line with five year plan
 z Physical infrastructure – All 
Dunelm non-store facilities 
are subject to disaster 
recovery plans and could 
all operate from fall-back 
facilities

 z Suppliers – The Group 

seeks to limit dependency 
on individual suppliers 
by actively managing key 
supplier relationships

Board oversight: 
Disaster recovery is a standard 
Audit and Risk Committee 
agenda item.

opened at Stoke to increase 
capacity and efficiency, and 
provide a further fall-back 
facility for our existing 
warehouse

 Z In-house two-man delivery 
capability secured through 
the Worldstores acquisition.

 Z Agreements with partners 
extended to secure service 
continuity

 Z Sourcing policy adopted 
to improve supplier 
management and robustness 
of supply for key product 
categories

IT systems, data 
protection and cyber 
security

Link to business goals:
2   3   4

Performance Indicators:
Number of major incidents

Business Plan link: 
All

Executive responsibility: 
Chief Information Officer 

Reports to: 
Chief Executive

Impact compared  
to 2015/16:

Previous category:
IT systems, sensitive data  
and cyber risk

Supply chain 
disruption

Link to business goals:
2   3   4

Performance Indicators:
Service levels in respect  
of store fulfilment

Business Plan link: 
Supply chain

Executive responsibility: 
Supply Chain Director

Reports to: 
Chief Executive

Impact compared  
to 2015/16:

Previous category:
Business interruption  
and infrastructure

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RISK

Business  
efficiency

Link to business goals:
  2   3   4

Performance Indicators:
EBITDA %

Business Plan link: 
Store operations, Supply chain

Executive responsibility: 
Chief Financial Officer, Stores 
Director (Store Operations)

Reports to: 
Chief Executive

Impact compared  
to 2015/16:

Finance and treasury 
(including Brexit 
impact)

Link to business goals:
  3
Performance Indicators:
Operating cash conversion, 
Banking covenants,  
Loan headroom

Business Plan link: 
All

Executive responsibility: 
Chief Financial Officer

Reports to: 
Chief Executive

Impact compared  
to 2015/16:

DESCRIPTION

HOW WE MITIGATE

PROGRESS IN 2016/17

Failure to operate the business 
in an efficient manner leads to 
additional cost and operating 
margin pressure, and could 
constrain our profitability and 
our ability to compete and grow 
the business in line with our 
strategy.

Failure to anticipate or manage 
cost price volatility in key areas 
such as freight, raw materials, 
energy and exchange rates may 
lead to increased cost, margin 
pressure and lower profitability.

Lack of access to appropriate 
levels of cash resources or 
exposure to significant variations 
in interest rates or exchange 
rates could have an impact on 
the Group’s operations and 
growth plans.

 Z Our store operating model 
initiative has delivered 
productivity improvements 
enabling us to absorb the 
additional colleague costs 
arising from the living wage 
legislation in 2016/17

 Z This project will continue 
in 2017/18 as we absorb 
further increases in the living 
wage and the apprenticeship 
levy

 Z We are working with our 

suppliers to deliver efficiency 
improvements to help 
mitigate the additional costs 
arising from the fall in the 
value of sterling following 
the Brexit vote in June 2016, 
and other raw material price 
increases

 Z Our “keep it simple” project 
has delivered cost savings 
at our Store Support Centre 
through streamlining 
processes and reducing 
waste

 Z Net Debt at the end of the 
year was £122.1m (0.86× 
EBITDA before exceptional 
items). Since our debt is 
higher than in recent years 
we are managing our cash 
more closely

 Z Foreign currency hedges 
are in place covering 
approximately 70% of 
expected purchases in FY18

 Z The impact of the fall in the 
value of sterling following 
the United Kingdom’s vote 
to exit from the European 
Union has been partly 
mitigated through efficiency 
improvements agreed with 
our suppliers

 z Costs are managed by 

the Board and Executive 
Board through the budget 
and forecasting process 
and monthly management 
accounts reviews

 z Projects are in place to 

simplify store processes 
to reduce store operating 
costs and improve stock 
management

 z Dunelm’s scale, growth and 
increased buying power 
allows it to secure supply 
of key services and raw 
materials at competitive 
prices. Commodity price 
tracking covers all key 
materials

 z Major non-stock purchase 

contracts regularly tendered

Board oversight: 
Board receives monthly 
management accounts.

Strategic Business Plans and 
budget reviewed by the Board 
at least annually.

 z The Group has a £150m, 
five-year revolving credit 
facility in place until  
February 2020

 z Further, uncommitted 

borrowing facilities have 
been agreed for possible 
short term working capital 
requirements

 z Dunelm works with a 

syndicate of long term, 
committed partner banks
 z A Group Treasury Policy is 
in place to govern levels of 
debt, cash management 
strategies and to control 
foreign exchange exposures.

 z Hedging is in place for 
foreign exchange, and 
freight and energy prices are 
agreed in advance, to help 
mitigate volatility and aid 
margin management

Board oversight: 
Board receives monthly  
treasury report.

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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CONTINUED

RISK

DESCRIPTION

HOW WE MITIGATE

PROGRESS IN 2016/17

Failure to successfully integrate 
the Worldstores business 
could disrupt the core Dunelm 
business and risk failure to 
deliver the full benefits of the 
acquisition.

Failure to 
successfully 
integrate the 
Worldstores 
business

Link to business goals:
  2   3   4

1

Performance Indicator:
Sales and gross margin

Business Plan link: 
Digital, supply chain

Executive responsibility: 
Chief Executive

Impact compared  
to 2015/16:

NEW

 z Implementation plan in 

place to focus on driving 
sales across the combined 
business, achieving 
synergies and harmonising 
risk management and 
compliance standards to an 
appropriate level

 z Focus on ensuring minimum 

distraction to the core 
Dunelm business. Dedicated 
resource allocated to  
the plan

 z Retention arrangements in 

place with key management 
and Executive team focus on 
communication and  
building relationships across 
both businesses

Board oversight: 
Board receives a monthly 
presentation on progress against 
the implementation plan.

 Z Combined executive and 
senior management team 
in place, many back-office 
functions combined, and 
now aligned employment 
terms and conditions across  
the Group

 Z Supply chain consolidation 
commenced, with closure  
of Peterborough distribution 
centre and combined  
two-man fleet

 Z Worldstores products listed 
on new “Dunelm.com/extra” 
site

 Z Plan in place to consolidate 

IT platforms

 Z Consolidation of supply 

base commenced

 Z Strategic development 

plans in place for Kiddicare 
business

 Z Compliance processes 
harmonised across the 
Group 

Trend Direction:

INCREASING

UNCHANGED

DECREASING

Link to business goals:

1

CREATE NEW REASONS FOR  
CUSTOMERS TO SHOP WITH DUNELM 

2

EASY AND INSPIRING FOR  
CUSTOMERS TO SHOP 

3

A SIMPLE AND LOW COST  
OPERATING MODEL

4

A GREAT PLACE TO WORK 
FOR COLLEAGUES

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Strategic
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The Board considers that the risk most 
likely to occur in the near future is a fall 
in consumer confidence as the terms of 
the Brexit deal become clearer and an 
increase in its cost base as a result of the 
fall in the value of sterling against the 
US dollar. Price increases would partially 
alleviate the cost pressure but could be 
offset by declines in volume. It therefore 
considers that the likely impact of any of 
the principal risks materialising would 
be a reduction in the level of sales 
growth and possibly a weakening in 
gross margin. 

As a result, sensitivities against the 
five-year plan have been reviewed by 
the Audit and Risk Committee and the 
Board as part of the assessment made 
to support this statement, together with 
the actions which could be taken to 
mitigate these. Account was also taken 
of the Group’s strong balance sheet and 
relatively low level of debt. 

In the scenarios reviewed by the Board, 
the likely impact could be absorbed 
over the term of the financial forecasts 
by making adjustments to its operating 
plans within the normal course of 
business (without impacting its external 
financing or capital and dividend 
policy).

Going concern
The Group has considerable financial 
resources together with long-standing 
relationships with a number of key 
suppliers and an established reputation 
in the retail sector across the UK. In 
their consideration of going concern, 
the Directors have reviewed the 
Group’s future cash forecasts and 
profit projections, which are based on 
market data and past experience. The 
Directors are of the opinion that the 
Group’s forecasts and projections, which 
take into account reasonably possible 
changes in trading performance, show 
that the Group is able to operate within 
its current facilities and comply with its 
banking covenants for the foreseeable 
future. 

As a consequence, the Directors 
believe that the Group is well placed to 
manage its business risks successfully. 
Having reassessed the principal risks, 
the Directors consider it appropriate 
to adopt the going concern basis of 
accounting in preparing the financial 
information. Further information 
regarding the Group’s business 
activities, together with the factors 
likely to affect its future development, 
performance and position is set out in 
the Strategic Report on pages 8 to 36. 
The financial position of the Group, 
its cash flows, liquidity position and 
borrowing facilities are described in 
the Financial Review on pages 23 to 
27. In addition, note 18 to the annual 
report and financial statements includes 
the Group’s objectives, policies and 
processes for managing its capital, its 
financial risk management objectives, 
and its exposures to credit risk and 
liquidity risk.

Viability statement
In accordance with provision C.2.2 
of the 2016 Corporate Governance 
Code, in addition to the going concern 
statement, the Directors have also 
assessed the prospects of the Group 
over a longer period. 

The Directors confirm that the Group 
has considerable financial strength, 
and therefore they have a reasonable 
expectation that the Group will continue 
in operation and meet its liabilities as 
they fall due for the next five years, 
ending June 2022. 

A period of five years has been chosen 
as this is the timeframe currently 
adopted by the Board as its strategic 
and financial planning horizon, and the 
business is largely dependent on UK 
consumer confidence and discretionary 
spending which is difficult to project 
beyond this period. 

The five-year plan considers the Group’s 
earnings growth potential, its cash flows, 
financing options and key financial 
ratios, taking into account the economic 
outlook and principal risks and 
mitigating factors affecting the Group.

This assessment of viability has been 
made with reference to the Group’s 
current position and future prospects, 
its strategy, the market outlook and 
its principal risks and the mitigation 
in place to manage them. These were 
reviewed by the Directors at their 
annual Strategy Day in May 2017 when 
the five-year plan and the budget for 
the following year was considered and 
again at the September 2017 Board 
meeting. 

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Our Corporate 
Responsibilities

HOW WE OPERATE

Our business principles provide a guide to how the Group, 
the Board and all of our colleagues should behave towards 
our customers, other colleagues, our suppliers and our local, 
national and international community. They are set out in 
our “little book of house rules” which all of our colleagues 
receive on induction, and all colleagues are appraised against 
them. We also use our business principles in our colleague 
communications.

As well as forming part of our business principles, the 
individual corporate responsibility topics which we report 
against below form part of the role accountabilities of our 
Executive Board members and are regular agenda items for 
the Board and Executive Board. 

The diagram below illustrates how we ensure that our 
responsibilities are discharged:

Our business principles

Sell more

Be 
committed 

Do things
our own
way

Keep it
simple

MERCHANDISE

SUPPLIER 
RELATIONSHIPS

KEEP LISTENING 
AND LOOKING

CUSTOMER 
FOCUS

MOTIVATE  
OUR TEAMS

DEVELOP  
OUR PEOPLE

BE THE 
UNDERDOG

LONG TERM 
DECISIONS

WASTE 

ENVIRONMENT

KEEP OUR  
COST 
STRUCTURE 
LEAN

Board

Executive Board

 z Overall responsibility for our corporate responsibilities

 z Role models for the business principles

 z Oversight of the key business principles 

 z Members have line responsibility for managing 

 z Approves policies

specific topics

 z Executive members have line responsibility for 

managing specific topics 

 z Approves policies prior to submission to Board

 z Regular Executive Board meeting agenda items

 z Monitors progress through KPIs and Board reports

 z Monitors progress through KPIs, Board reports and 

 z Annual presentations on people, Health and Safety 

and ethical sourcing

customer and colleague feedback

Colleagues

How we engage

 z Appraised by reference to our business principles

 z Provide feedback of customer and colleague 

suggestions via our engagement survey, Yammer 
and colleague council

Customers: through customer care, online surveys and 
social media

Colleagues: weekly email from the Deputy Chairman, 
in-house magazine, Colleagues’ Council, Yammer, 
instant communication from stores, and “always on” 
engagement survey

Suppliers: annual conference and meetings throughout 
the year

Others: social media, corporate website

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Customers

Executive responsibility: 
Customer Director

Link to business goals:

1

  2  

Link to business principles:

Sell more

 Be
committed

Why?
We want to be the customer’s number 
one choice for homewares and furniture 
– the Home of Homes. We welcome all 
customers, whatever their age, taste or 
budget, and offer them the widest range 
of products for their homes, whenever 
and however they want to shop.  

What?
We will always look out for ways to make 
homes (and shopping for them) better 
for our customers. We offer:

 z Well designed, brilliant quality, own 
label products at the best possible 
prices

 z The widest possible range of 

products, offering choice, newness, 
seasonality and desirable brands

 z Easy access to our products, however 
they choose to shop (in-store, home 
delivery, delivery to store)

 z Stores which are worth visiting – 

inspiring, conveniently located, safe 
and accessible

 z Websites that are inspiring and easy 
to navigate, with painless delivery 
and collection options

 z Friendly and knowledgeable 

colleagues, in-store, in our contact 
centre and delivering our products

2016/17 achievements

 z We opened seven new stores 

and completed 11 major refits, all 
incorporating our refreshed formats
 z Customer friendly changes, such as 
queue-busting in-line tills, made to a 
larger number of stores

 z Store teams restructured to increase 
service-related activity and specialist 
training

 z Extended our product offer – more 
seasonal items and thousands 
more products via our Worldstores 
acquisition

 z Further improvements to our website, 
including frequently refreshed “get the 
look” features

 z Home delivery standard lead time 

reduced to 3-5 working days and more 
next day / nominated day services 
introduced

 z New customer feedback mechanism 
launched, enabling customers to 
quickly feed back freehand comments 
on our service

 z We will meet our customers’ 

expectations for safety and ethical 
and sustainable sourcing

 z Our marketing will always be fair and 

truthful

Awards 
 z Which? Recommended Provider for 
Furnishings and Homewares High 
Street Shop, June 2016

 z Readers of House Beautiful Magazine 

awarded us Gold Home Retailer 
of the Year 2016 and Silver Online 
Retailer of the Year 2016

 z Café Chain of the Year – Café Life 

award 2017

 z Runner up – British Sandwich 

Association ‘Sammies’ award Café / 
Coffee Bar Sandwich Retailer of the 
Year 2016

What’s next for 2017/18
 z We aim to open ten new stores, 
relocate two new stores and 
complete ten store refits in our new 
formats

 z We will offer our biggest ever 

Christmas range, and continue to 
develop and improve our product 
offer

 z Launch of our Dunelm Extra website 
– offering a wider range of products 
online, the majority available for next 
day delivery

 z Equip our store colleagues with chip 
and pin enabled tablets, making our 
entire online portfolio accessible for 
ordering in-store for home delivery

 z Launch Click & Collect – customers 
can order products for collection 
in their local store as well as home 
delivery

 z Roll out of Kiddicare in store fixtures, 
offering a complementary product 
range to existing and new customers

 z Our online offer of Made to Measure 
curtains and blinds will be expanded 
and lead times reduced substantially

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Our Corporate Responsibilities
CONTINUED

People

Executive responsibility: 
People Director

Link to business goals:

2

3

4

Link to business principles:

Sell more

 Be
committed

Keep it
simple

Do things
our own
way

Why?
We believe that a great place to work 
is a great place to shop – we can only 
deliver great products and services to 
our customers through the hard work 
and commitment of our colleagues.

What?
We employ over 9,000 colleagues 
across our business; in stores, our 
distribution and manufacturing 
operations, our contact centre in 
Radcliffe, and our store support centres 
in Leicester and London. 

Our people strategy has three elements:

Deliver the basics – provide fair 
employment to all colleagues, 
regardless of disability, race, religion or 
belief, sex, sexual orientation, gender 
reassignment, marital status or age.

At the end of June 2017, the breakdown 
of male and female colleagues was as 
follows:

Male Female

% 
Female

7

7

2

4

22%

36%

16

7

30%

2,988

6,033

67%

Group Board

Executive 
Board

Senior 
Management  
Team

All other 
colleagues

2016/17 achievements

 z Aligned employment terms and 
conditions across our operations, 
including Worldstores to ensure 
consistent terms to all our colleagues

 z Delivered training to colleagues, 

including nationally accredited modern 
apprenticeships and NVQs; our 
“sell more” programme; support for 
colleagues studying for professional 
qualifications in finance, HR and IT; 
management and leadership skills 
workshops; and interactive computer 
based learning tools

 z We changed our graduate scheme to 

improve our focus on fewer individuals, 
ensuring that each receives dedicated 
training, mentoring by a member of the 
Executive team, and close involvement 
in strategic project work

 z Our new store management structure 
has provided a clearer development 
path – in the year we have filled 73% of 
Retail Management positions internally.
 z We relaunched our business principles 
and took steps to ensure that they are 
embedded in our ways of working, as 
described below

Invest in our home-grown talent – 
“develop our people” is one of our key 
business principles – providing training 
and development opportunities helps 
us retain talent in the business.

 z Our “always on” colleague feedback 
mechanism allows us to act on issues 
quickly. A number of key concerns 
affecting colleagues have been 
identified and addressed this year

Living our business principles – during 
the year we relaunched the business 
principles first written over ten years ago 
by our Deputy Chairman, Will Adderley.

 z We held a company-wide “new 

year celebration” at the end of June 
2017, a fun event to celebrate our 
achievements over the year

All new colleagues receive our “Little 
Book of House Rules” explaining 
our principles. These principles are 
used in recruitment and appraisals, 
and embedded into our colleague 
communications.

Some of the ways we bring our business 
principles to life include:

 z “Housewarming” induction for new 
starters, to introduce them to us, 
our products and our way of doing 
things

 z Communication through regular 
huddles; a weekly topical email; 
our quarterly Gazette; and our 
In touch and Yammer intranet 
communications

 z We hold colleague councils where 

our colleagues can raise and discuss 
issues – meetings are attended 
by senior management and the 
outcome is fed back to the Executive 
Board

What’s next for 2017/18
 z Continue to work at aligning our 

employment proposition consistently 
across all of our sites and businesses

 z Continue to develop our people, 
including those on our graduate 
scheme, and participating in the 
launch of the first retail “degree 
apprenticeship”

 z A company-wide engagement 

survey (in addition to the “always 
on” survey), using this to better 
inform the way we communicate and 
engage colleagues throughout their 
career

 z Do things our own way in 

recruitment, targeting varied 
candidate pools for selection. Linked 
to this we are developing a new 
careers website to better reflect our 
employment brand

 z Issue our reports under the gender 

pay gap requirements

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Strategic
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Health  
and Safety

Executive responsibility: 
Chief Executive

Link to business goals:

2

3

4

Link to business principles:

Sell more

 Be
committed

Keep it
simple

Why?
We want to ensure the safety and well-
being of our customers, our colleagues 
and all our visitors. We have a Group 
Health and Safety manager who ensures 
that the appropriate policies and 
procedures are in place, and regularly 
reports to the Group Board and the 
Executive Board.

What?
The Board is responsible for the creation 
and implementation of our Health and 
Safety policy and procedures, which 
include an effective system of ‘upward’ 
and ‘downward’ communication, 
appropriate standards for monitoring 
performance and ensuring that 
sufficient resources are available to 
support this activity.

Health and safety is a standard agenda 
item at every Board and Executive 
Board meeting and each of these 
receive a monthly report and a formal 
annual presentation from the Group’s 
Health and Safety Manager with 
accident/risk analysis, review of previous 
objectives and agreement of new 
objectives for the next year.

In our stores, each store manager 
is responsible for ensuring the 
implementation of Health and Safety 
policy and procedures in his or her 
store, supported by the area manager 
and the Group Health and Safety 
Manager. At our Stoke distribution 

2016/17 achievements

 z Health and safety processes at 

Worldstores premises brought in 
line with Dunelm standards. New 
procedures implemented for new 
distribution fleet

 z Store fixture and furniture safety 

reviewed following widely publicised 
“Top Shop” customer accident

 z Programme started to eliminate forklift 

truck usage in store warehouses
 z Strengthened procedures relating to 
contractors working in stores, with a 
focus on working at height and roof 
working

 z Continued review of the current Health 
and Safety processes with specific 
focus on areas of highest risk such as 
the new Stoke warehouse, and where 
needed, provide further training 
materials and support

 z Provided Institution of Occupational 
Safety and Health (IOSH) “Managing 
Safety” training to Area People 
Managers and Shift Managers at our 
Stoke and Workroom operations

 z Implemented a simplified and focused 
induction DVD and validation quiz for 
all store colleagues

What’s next for 2017/18
 z Launch ‘’Clean As You Go’’ policy in 
all stores to help mitigate the risk of 
trips, slips and falls

 z Support and strengthen distribution 

Health and Safety procedures 
within the Home Delivery Network 
management framework. 

 z Launch half day Health and Safety 
training course for new managers 
and store premises key holders

 z Continue to focus on safety within 
our distribution network which 
now includes the addition of four 
Worldstores sites

 z Continue to provide Health and 

Safety training and development to 
senior management throughout the 
business

 z A new trailer fleet for Stoke DC will 

be operational in January 2018 which 
will allow additional forklift trucks to 
be removed from stores

centres we have a dedicated Health and 
Safety Adviser. Risk assessments are in 
place at all Company sites and updated 
as required.

We have an in-house Health and Safety 
audit, which monitors compliance to 
policy and procedures and is reviewed 
annually to ensure that it meets best 
practice industry standards and to 
address any specific risks identified. 
Our stores and distribution centres 
complete an online self-audit monthly 
and area managers audit each of 
their stores at least once a year. This is 
backed up by our in-house operational 
audit team and followed up by the 
Health and Safety Manager. Regular 
review meetings are held between the 
Group’s Health and Safety Manager and 
senior management from operational 
functions. 

We have a proactive approach to safety, 
and colleagues are encouraged to 
report all potential hazards and risks. 
We have an ongoing programme 
of education and training, including 
DVDs and interactive computer based 
learning, and we ensure colleague 
involvement through the Colleague 
Council.

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Our Corporate Responsibilities
CONTINUED

Suppliers and 
Human Rights

Executive responsibility: 
Product Director

Link to business goals:

1

  3   4

Link to business principles:

Sell more

 Be
committed

Keep it
simple

Do things
our own
way

Why?
We do not manufacture the vast majority 
of the products that we sell; therefore 
we need to maintain relationships with 
suppliers and manufacturers worldwide 
who can meet our high standards. They 
must demonstrate that they operate in 
accordance with recognised standards 
that uphold human rights and safety, 
prohibit modern slavery and promote 
sustainable sourcing.

What?
Fair and consistent – One of our 
business principles is to deal with our 
suppliers in an open and honest way. 
We ask all of our suppliers to sign 
our standard terms and conditions in 
advance of commencing trade, and we 
have signed up to the Prompt Payment 
Code. The number of days’ purchases 
outstanding for payment at 1 July 2017 
was 38 days (2016: 38 days).

Human rights – Suppliers of products 
for resale with whom we trade directly 
are asked to sign our Code of Conduct, 
based on the Ethical Trading Initiative 
(‘ETI’) base code, with a strengthened 
section on slavery. Suppliers must 
provide a clean and safe work 
environment, workers must be treated 
with respect and earn a reasonable 
wage, and relevant local laws and 
regulations must be met.

Effective management of human rights 
throughout our supply chain is built into 
our product procurement procedures. 
Our in-house technology team has 
extensive experience of working with 

2016/17 achievements

 z Worked with suppliers to remove those 
operating from any shared multi-storey 
facilities in view of the heightened risk

 z Modern slavery awareness training 
provided to colleagues in our Stoke 
distribution centre and our distribution 
partners; all management colleagues 
completed online training

 z Worldstores technology team joined 
the Dunelm team and work started to 
harmonise procedures and standards

 z Worldstores suppliers brought on to 

Dunelm trading terms

 z Assessment made of high risk 

countries of origin and materials for 
provenance and slavery issues
 z Timber policy adopted and feather 
and down policy and processes 
strengthened

factories to improve quality and ethical 
standards. Our Far East sourcing 
partners monitor standards and work to 
improve them on our behalf.

All suppliers of Dunelm branded 
products must have a satisfactory audit 
in place which is no more than two years 
old, and a valid building and fire safety 
certificate. From 2016, we have used 
two Pillar SMETA audits, which cover 
the Dunelm code and a wider range of 
qualitative measures. During 2017/18 
we will establish these standards for 
suppliers of our Worldstores, Kiddicare 
and Achica branded products. Supplier 
branded products are not subject to 
audits but suppliers sign our Code 
of Conduct (or equivalent) and an 
assessment is made of their standards 
and capability.

Where non-compliance is discovered 
we work with a supplier to help them 
achieve compliance, usually within three 
months. Critical non-conformances 
such as use of child labour, working 
against choice/slavery or absence of 
valid Building or Fire Certificates are 
escalated immediately, and supplies 
cease until the issue has been resolved. 
Ultimately, if progress is inadequate, we 
will cease to trade with the supplier.

Modern slavery – In 2016 we assessed 
our own facilities and supply base 
(products and services) for modern 
slavery risk and have required the major 
providers to sign our Code of Conduct. 

Our audits of suppliers of our Dunelm 
branded products also covers modern 
slavery. Our statement made pursuant 
to the Modern Slavery Act 2015, 
which contains further information, is 
available at www.dunelm.com. In the 
coming year, we will extend this to 
the Worldstores business which we 
acquired in the year.

Provenance – We are raising our 
provenance requirements, with 
particular emphasis on timber sourcing, 
cotton, animal welfare, feathers and 
down, polyester and use of microfibres. 
We will be strengthening our policies 
and practices in these areas.

What’s next for 2017/18
 z Dunelm quality, ethical sourcing and 
audit standards to be extended to all 
Worldstores, Kiddicare and Achica 
own branded products, and to Pausa 
coffee shop suppliers

 z Implement supply chain mapping 

solution to obtain greater visibility of 
risk beyond the first tier of suppliers

 z “FastForward” audits to be 

introduced for all UK manufacturers 
of own brand products to assess for 
modern slavery risk

 z Assess our non-stock and Pausa 

supply base for slavery risk

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Community

Executive responsibility: 
Customer Director

Link to business goals:

1

   4

Link to business principles:

Sell more

 Be
committed

Do things
our own
way

Why?
We aspire to be responsible members 
of our community, as this reflects our 
aim to always do the right thing; it also 
matters to our shareholders, customers 
and colleagues.

What?
We are proud to support Home-
Start UK as our “charity of the year”. 
Collections are made in-store, specific 
fundraising events are organised both 
by individuals and business areas and 
the Group makes its own donations. 
Each store has a ‘Charity Champion’ and 
amounts raised by store are reported 
monthly, with the top three recognised 
in the Dunelm Gazette each month. 

2016/17 achievements

 z Colleagues participated in a number 
of events, including the London 
Marathon, the Three Peaks Challenge, 
fancy dress end of year party, as well 
as raising money through raffles, bake 
sales and sample sales

 z Charity cupcakes have been sold in 
Pausa coffee shops. Home-Start UK 
merchandise boxes and donation tins 
are in each store, and discontinued 
stock has been donated via Home-Start 
UK to families in need

We also support colleagues who are 
raising money for charities of their 
choice, often by matching the sums 
raised. All colleagues are entitled to, 
and are encouraged to take, an extra 
day’s paid leave to undertake charitable 
activities, either individually or as a 
team.

We donate funds raised from English 
and Scottish carrier bag sales to 
Home-Start UK, our charity of the 
year, and from Welsh carrier bag 
sales to GroundWork, a charitable 
organisation which brings people 

 z The total value of charitable donations 
made by the Group in the period 
ended 1 July 2017 was £35,998 (2016: 
£58,541).

 z Total funds raised for charity by the 

Group and colleagues were £365,774 
(2016: £231,328). Of this, £340,776 
was raised for Home-Start UK

and the environment together with 
practical local action to build stronger 
communities. They aim to create more 
green spaces, and get people back into 
work through creating green jobs.

The Group pays corporation tax on its 
operations in the United Kingdom and 
does not operate in any tax havens, or 
use any tax avoidance schemes.

What’s next for 2017/18
 z Second year of our partnership with 

Home-Start UK

 z Continue to support our colleagues 
in their charitable fundraising efforts 
by offering an annual day’s leave to 
support charitable activities

 z Continue to support local causes and 
community focuses where possible 
to ensure we help the communities 
around our entire estate

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Our Corporate Responsibilities
CONTINUED

Environment

Executive responsibility: 
Chief Financial Officer

Link to business goals:

1

2

3

4

Link to business principles:

Sell more

 Be
committed

Keep it
simple

Do things
our own
way

Why?
At Dunelm we always try to do the 
right thing, and we are committed to 
minimising the impact of our business 
on the environment. 

Our Environment & Sustainability 
Committee is responsible for the 
development and implementation of 
environmental strategies to continually 
improve our recycling and waste 
management and reduce our energy 
consumption and carbon (CO2) 
emissions. We have recently recruited 
an Environment & Sustainability 
Manager who will lead and co-ordinate 
these efforts across our business.
Recycling & Waste 
Management
What?
We aim for high levels of recycling 
across our business. All stores 
have cardboard balers and colour-
coded bins to segregate waste for 
recycling. Training programmes and 
communication to increase colleague 
awareness and compliance are 
undertaken frequently.

Our Distribution Centres in Stoke 
recover and process our product 
packaging from our DC and 
store operations (cardboard and 
polypropylene) ready for recycling. 

2016/17 achievements

 z All sites have been audited in 2016/17 
and an ongoing compliance review 
process has been built into our existing 
operational audit procedures

 z A new audit tool has been developed to 
record levels of compliance and allow 
action planning and improved response 
follow-up in the future

 z Audit results highlighted compliance 

concerns which has led to the 
introduction of mixed dry recycling (see 
next page)

 z Internal marketing campaigns in 2017 
have been held to ensure a consistent 
promotion of recycling

 z Store Manager Conference 

presentations, and frequent Area 
Manager briefings have supported this 
throughout the year

 z Recycling now features regularly in our 
monthly colleague Gazette publication, 
and new posters in colleague rest 
rooms, store warehouses, and training 
academies have been introduced
 z We successfully launched a coffee 
cup recycling collection at SSC 
in September 2016, recycling 
approximately 100,000 paper cups in 
the remainder of the year

We have further mixed recycling 
collections from our stores for paper, 
plastic bottles and cans which is then 
sorted and recycled offsite. We also 
recycle wooden pallets and metal 
fixtures. All electrical waste is recycled 
through a WEEE compliant scheme. 
Any remaining waste that is not sorted 
for recycling within the business is sent 
offsite for further sortation.

Last year Dunelm recycled 79% (2016: 
78%) of waste and reduced general 
waste volumes by over 200 tonnes 
(-6.5%) in stores despite new store 
openings. Through collaboration with 
our waste partners, we have improved 
total Company landfill diversion to 92% 
(2016: 89%) and achieved 100% landfill 
diversion from our Distribution Centres 
in Stoke. We continue to work with our 
waste partners to identify alternative 
solutions to eliminate use of landfill for 
the remainder of our operational waste 
and we expect to achieve at least 94% 
landfill diversion next year.  

Key objectives
 z Our approach to recycling and 

waste more generally is to adopt 
the following prioritisation: Reduce, 
Reuse, Rework, Recycle

 z To minimise general non-recyclable 

waste across the business and 
reduce use of landfill and other 
adverse environmental impacts

 z To be fully compliant with all relevant 

waste legislation

What’s next for 2017/18
 z Continue to improve recycling 

performance aiming towards 100% 
landfill diversion over the medium 
term

 z Undertake at least ten “show and 
tell” waste audits at Dunelm sites 
to assess recycling performance 
and engage colleagues across the 
business

 z Explore greater opportunities of 
working with charities / the reuse 
sector to make more donations of 
unsellable stock

 z Explore new business opportunities 
around the circular economy and 
assess potential opportunities for 
Dunelm

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Strategic
Report

Waste recycled %

82

83

76

78

78

79

KEEPING IT SIMPLE FOR OUR  
colleagues AND THE environment

FY12

FY13

FY14

FY15

FY16

FY17

REUSE
REDUCE
RECYCLE

Reduce, Reuse  
and Rework Initiatives
Reduce
 z Our paperless office waste reduction initiative has 
reduced paper usage by over 60% year on year

 z New “less than perfect” stock selling guidance to 

colleagues has helped reduce general waste collection 
weight by 20kg per week per store

Reuse
 z Partnering with the Furniture Reuse Network and our 
‘Charity of the Year’ Home-Start UK, has enabled us 
to donate products which can’t be sold such as quilts, 
pillows and some furniture

 z We now work with over 100 local charities on this  

reuse initiative

Rework
 z In 2017, we have significantly improved the processing 

of returned furniture and electricals

 z These are now fully inspected, tested and if suitable, 
reworked into brand new condition products for 
onward re-sale. Alternatively parts are used for spares 
or sent for WEEE recycling

What we discovered
 z Our compliance audits highlighted that multiple segregation of 
recyclable items in-store was causing confusion. We had seven 
different recycling bins in-store as well as general waste bins

 z Colleagues found it confusing to choose the correct bin. This 
impacted compliance and led to contamination of waste

 z Our colleagues in Stoke who previously sorted plastic bottles, 
paper and cans were faced with mixed refuse which was time-
consuming and a dirty job to work through

Our response
 z We introduced a new mixed dry recycling service in-store,  

which was collected direct from store by our waste contractor

 z A training video and new marketing materials accompanied  

the programme

 z New permanent plastic bins were introduced to replace the 
cardboard versions that were used previously for recycling,  
which had a very short lifespan

How this has helped
 z Operations are now simplified saving colleague processing time in 

store and at our DCs

 z Recycling compliance has improved significantly. We anticipate  

an improvement in landfill diversion due to reduced contamination

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Our Corporate Responsibilities
CONTINUED

Environment

Energy Use
What?
Dunelm manages energy usage and 
energy reduction initiatives on a site-
by-site basis. ‘Smart’ meters are fitted to 
electricity and gas supplies and energy 
consumption is measured frequently 
with analytics tools available to help 
identify issues and opportunities to 
reduce usage. Building Management 
Systems (“BMS”), designed to optimise 
energy use, are fitted as standard across 
our estate. 

Energy consumption is monitored by 
our Energy Manager in conjunction 
with a specialist energy partner. We 
target underperforming sites alongside 
the implementation of various energy 
reduction initiatives to maximise 
energy efficiency, while maintaining a 
comfortable trading environment for 
our customers and colleagues.

We have prioritised a programme to 
invest in full LED lighting at all sites. All 
new stores are 100% LED and in total 
we have retro-fitted 69 stores to this 
more efficient equipment. 125 stores 
(77% of the estate) now have LED 
lighting fitted.

Waste recycled %

2016/17 achievements

 z We continued the LED programme 
and re-fitted 37 stores with LED 
lighting, taking the total number  
of our stores with LED lighting to  
125 stores

 z Our focus on energy consumption 
in stores continued, and despite 
the warm weather in Summer 2016, 
requiring higher use of power for air 
conditioning, we achieved a 9.0% 
reduction in electricity consumption 
in LFL stores and a 13.7% reduction 
in gas usage in LFL stores

 z Combining electricity and gas,  

our consumption reduced by 10% in 
LFL stores

 z We continue to monitor the 

performance of our stores and assess 
future investments. We currently 
have 1 site identified for FY18 where 
solar power will be introduced

What’s next for 2017/18 
 z Review the capability and 
functionality of Building 
Management Systems across the 
store estate

 z Reduce like-for-like energy 

consumption by a further 5%

 z Assess investment potential for more 

solar powered sites

 z Raise awareness of energy 

consumption across the business 
through internal communications

Year on year 
reduction in 
energy usage %

FY12

1.2

1.1

FY15

FY16

FY17

FY13

FY14

-3.2

-5.8

-10.0

-14.2

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Strategic
Report

Greenhouse Gas 
Emissions (CO2e)
What?
We have invested in photovoltaic 
systems (solar power) in four of our 
stores (Leeds, Dunstable, Bristol and 
Cambridge). These systems replace 
energy sourced through the national 
grid with local renewable energy. We 
continue to monitor performance of 
these installations to inform future 
investment decisions as we assess 
additional sites for solar power 
generation.

We continue to source electricity 
from ‘Green Energy’ supplies such as 
combined heat and power sources 
where CO2 emissions are 30% lower 
than the national average. 

Dunelm also works with specialist 
partners to consult on our energy 
buying strategy, investments in energy 
saving technology and to further focus 
on reducing our carbon emissions.

Our company car fleet is graded on 
emissions and we encourage the use 
of fuel efficient vehicles in all schemes. 
Average emissions in 2017 were 108 
CO2 g/km (2016: 108 CO2 g/km).

2016/17 achievements

CO2e emissions were as follows:

 z We have reduced CO2 emissions 

by 11.7% year on year compared to 
revenue growth

 z We are currently trialling electric and 
low emission vehicles to see if they 
are suitable for operational purposes
 z Our work to roll out more LED stores 
has helped reduce energy usage and 
lower emissions

What’s next for 2017/18 
 z Reduce CO2 emissions relative to 

turnover year on year

 z Identify and trial new technologies to 
reduce greenhouse gas emissions

 z Review and access our company car 
fleet to introduce more zero and low 
emissions options to colleagues

 z Review Home Delivery Network 

vehicles and performance, setting 
targets and creating plans to reduce 
emissions through improving miles 
per gallon and sourcing more 
efficient vehicles

Intensity Measure –  
tCO2e per £1m  
Group Revenue

40.24

39.93

34.89

29.04

25.64

FY13

FY14

FY15

FY16

FY17

Measuring emissions
Carbon Dioxide Equivalent (“CO2e”) emissions 
data is reported using the GHG Protocol 
Corporate Standard (Scope 1 & Scope 2) and 
applies to our organisational boundary as 
defined by the ‘operational control’ approach.

The methodology used to calculate our 
emissions is based on the UK Government’s 
GHG Conversion Factors for Company  
Reporting 2013.

Dunelm uses ‘Tonnes of CO2e per £1m of 
turnover’ as its intensity measure, reflecting the 
link between growth, activity and performance.

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Governance

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Governance

Contents

Directors and Officers 

Chairman’s Letter 

Corporate Governance Report 

Governance in Action 

Letter from the Chair of the  
Audit and Risk Committee 

50

53

54

62

64 

Audit and Risk Committee Report 

65

Letter from the Chair of the  
Remuneration Committee 

Remuneration Report 

Letter from the Chair of the  
Nominations Committee 

Nominations Committee Report 

Directors' Report 

Statement of Directors’  
Responsibilities 

70

72

98

99

102

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49

Directors  
and Officers

Andy Harrison
CHAIRMAN

NA N R

Chair of the Nominations Committee

Will Adderley
DEPUTY CHAIRMAN

NA

Key strengths: A former CEO with considerable experience of 
leading large consumer facing organisations with a strong service 
offer. Long-standing plc experience and shareholder understanding.

Dunelm role: Chairs the Board, which is responsible for Group 
strategy, performance, risk oversight and good governance. Chairs 
the Nominations Committee. Regularly visits stores to meet colleagues 
and members of the senior management team. Participates in investor 
presentations and some shareholder meetings. 

Joined Dunelm Board: September 2014.

Previous experience: Chief Executive of Whitbread plc from 2010 
to 2016. Chief Executive of easyJet plc from 2005 to 2010. Chief 
Executive of RAC plc between 1996 and 2005. Non-Executive Director 
and Chair of Audit Committee at EMAP plc from 2000 to 2008.

Other commitments: None.

Key strengths: Has worked in, and is familiar with, all parts of the 
Group. Specific strengths in buying and trading with strong and long-
standing supplier relationships. Has been instrumental in growing the 
Group to its current size having developed the out-of-town format in 
the late 1990s. 

Dunelm role: Director and major shareholder, who spends his 
time on strategic activities which protect and enhance shareholder 
value and preserve the Group’s culture and values. Member of the 
Nominations Committee. 

Joined Dunelm Board: 1992, and has worked for Dunelm for his 
whole career. He took over the day-to-day running of the Group from 
his father in 1996. Remained as Chief Executive through the Group’s 
IPO in 2006. Became Deputy Chairman in February 2011 and was 
reappointed Chief Executive in September 2014. Resumed his role of 
Deputy Chairman when John Browett became Chief Executive on  
1 January 2016.

Previous experience: All parts of Dunelm’s business.

Other commitments: WA Capital Limited.

Liz Doherty
NON-EXECUTIVE DIRECTOR

A NA N R
Chair of the Audit and Risk Committee

William Reeve
NON-EXECUTIVE DIRECTOR

A NA N R

Key strengths: A former Finance Director with extensive operational 
experience in international consumer and retail businesses, specifically 
with brands, marketing and online. Long-standing plc experience and 
shareholder understanding.

Dunelm role: As a Non-Executive Director, provides strategic advice, 
monitors management performance and oversees risk management. 
Regularly visits stores to meet store colleagues and members of 
the senior management team. Attends investor presentations and 
shareholder meetings. Chair of the Audit and Risk Committee.

Joined Dunelm Board: May 2013.

Previous experience: Fellow of the Chartered Institute of 
Management Accountants (FCMA). Finance Director of Reckitt 
Benckiser plc (2011 to 2013), Brambles Limited (Australia) (2007 to 
2009) and Group International Finance Director of Tesco PLC from 
2003 to 2007.

Other commitments: Non-Executive Director of Corbion NV and 
Novartis International AG. 

Key strengths: A serial entrepreneur and investor with deep digital 
experience. 

Dunelm role: As a Non-Executive Director, provides strategic advice, 
monitors management performance and oversees risk management. 
Regularly visits stores to meet store colleagues and members of 
the senior management team. Attends investor presentations and 
shareholder meetings.

Joined Dunelm Board: July 2015.

Previous experience: Co-founder of three internet-related 
businesses: Fletcher Research, LOVEFiLM.com, and Secret Escapes. 
Non-Executive Director of numerous others including Graze.com, 
Paddy Power plc and Zoopla.

Other commitments: None.

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Governance

Committee memberships 
A  Audit and Risk Committee member  NA

 Nominations Committee member N R  Remuneration Committee member

Keith Down
CHIEF FINANCIAL OFFICER

Simon Emeny 
SENIOR INDEPENDENT DIRECTOR

A NA N R
Chair of the Remuneration Committee

Key strengths: Finance background and extensive plc experience 
in retail and consumer businesses. Understanding of investor 
community. Strategic and financial perspective across a number of 
Group functions.

Dunelm role: Leads the finance department, as well as taking 
responsibility for a number of strategic and cross-functional initiatives. 
Participates in Audit and Risk Committee meetings by invitation and 
sits on the Executive Board.

Joined Dunelm Board: December 2015.

Previous experience: Chartered Accountant who, after qualifying at 
KPMG, held a number of senior finance roles in convenience retailing 
and at Tesco PLC. Finance Director of JD Wetherspoon Plc between 
2008 and 2011 and Chief Financial Officer at The Go-Ahead Group Plc 
between 2011 and 2015. 

Other commitments: Non-Executive Director of Topps Tiles plc.

Key strengths: A current CEO with extensive general management 
experience in a retail model, customer service and hospitality 
expertise. Long-standing plc experience and shareholder 
understanding.

Dunelm role: As a Non-Executive Director, provides strategic advice, 
monitors management performance and oversees risk management. 
Regularly visits stores to meet store colleagues and members of 
the senior management team. Attends investor presentations and 
shareholder meetings. Senior Independent Director and Chair of the 
Remuneration Committee.

Joined Dunelm Board: June 2007.

Previous experience: Sales and marketing, customer service and 
general management in the brewing and hospitality sector.

Other commitments: Chief Executive of Fuller Smith and Turner plc.

Peter Ruis
NON-EXECUTIVE DIRECTOR

A NA N R

Marion Sears
NON-EXECUTIVE DIRECTOR

NA

Key strengths: A current CEO with deep experience in retail 
and brands, working for both large and more entrepreneurial 
organisations, with a particular expertise in marketing and product.

Key strengths: Extensive City, investor and banking experience 
including mergers and acquisitions. Customer focused and strategic. 
Long-standing plc experience and shareholder understanding.

Dunelm role: As a Non-Executive Director, provides strategic advice, 
monitors management performance and oversees risk management. 
Regularly visits stores to meet store colleagues and members of 
the senior management team. Attends investor presentations and 
shareholder meetings.

Joined Dunelm Board: September 2015.

Previous experience: Senior positions at John Lewis Partnership 
(2005 to 2013), Levi Strauss (2001 to 2004) and Ted Baker (1997 to 
2001).

Other commitments: Chief Executive of Jigsaw.

Dunelm role: As a Non-Executive Director, provides strategic advice, 
monitors management performance and oversees risk management. 
Regularly visits stores to meet store colleagues and members of the 
senior management team. Now non-independent, as defined by 
tenure, but asked to remain on the Board by the Board members 
and Adderley family. Attends investor presentations and shareholder 
meetings.

Joined Dunelm Board: July 2004. Marion was Senior Independent 
Director and Chair of Remuneration Committee 2006–2015 and Chair 
of Nominations Committee until 2016.

Previous experience: Robert Fleming, JP Morgan Investment 
Banking. 

Other commitments: Non-Executive Director of Persimmon plc, 
Fidelity European Values plc, Aberdeen New Dawn Investment Trust 
plc and Director of WA Capital Limited.

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Directors  
and Officers
CONTINUED

Dawn Durrant
COMPANY SECRETARY

Bill Adderley
FOUNDER AND  
LIFE PRESIDENT

Key strengths: Extensive plc company secretarial and legal 
experience including corporate governance, legal and regulatory 
compliance, mergers and acquisitions, company and commercial, 
retail and consumer law.

Dunelm role: Responsible for governance, legal and regulatory 
matters. Member of the Executive Board.

Joined Dunelm: November 2011.

Previous experience: Qualified as a solicitor at Allen & Overy (1988 
to 1994). Company Secretary of Geest plc between 1994 and 2005.

Other commitments: None.

Bill, together with his wife Jean, founded the business in 1979. 
Although no longer on the Board or actively involved in management, 
Bill and Jean remain major shareholders and frequently visit stores. 

Note: John Browett was Chief Executive during the financial year to 1 July 2017. He resigned from the Board on 29 August 2017.

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Governance

Chairman’s  
Letter

Other bodies, such as the Financial 
Reporting Council and the Business, 
Energy and Industrial Strategy 
Committee, have also issued guidance 
about the importance of instilling a 
strong corporate culture, and made 
recommendations about how Boards 
should engage with their employees, 
customers, suppliers and other 
stakeholders, as well as the conduct of 
Boards and executive remuneration. 
We are always keen to improve how we 
operate, and so we will be reviewing 
these with interest. 

During the year, we have refreshed our 
Business Principles first articulated by 
Will Adderley to describe our corporate 
culture. We shall take further steps 
to embed these more deeply in our 
recruitment, appraisal and colleague 
communication processes. We are 
looking further at practical ways that the 
Board can monitor and influence the 
positive culture which already exists in 
the business.

At our AGM this year, as usual, 
all Directors will be seeking 
reappointment. In addition, in 
accordance with the Listing Rules, each 
of the Non-Executive Directors will also 
be subject to a vote of shareholders 
independent of the Adderley family. 

I look forward to meeting shareholders 
at the AGM.

Yours sincerely,

Andy Harrison 
Chairman

13 September 2017

In August, John Browett, our Chief 
Executive, stepped down from the 
Board. I would like to thank John for 
his contribution to the business and 
the strategic progress made under 
his leadership, most notably the 
exciting acquisition of Worldstores. 
The Nominations Committee has 
commenced a search for his successor, 
to lead the Group in the next stage of 
our growth, with a leadership style that 
is fully consistent with our culture.

This year the Board’s focus has been 
on the implementation of the Business 
Plans developed by the executive team 
in January 2016, together with the 
important strategic acquisition of the 
Worldstores Group in November 2016. 
Worldstores brings an important new 
dimension and new skills to Dunelm. 
We have used this opportunity to refine 
our vision and rearticulate our strategy, 
which you can see set out in the 
Strategic Report. 

We asked Simon Emeny to serve an 
additional year beyond the expiry of 
his nine year term and to continue as 
our Senior Independent Director and 
Chair of our Remuneration Committee, 
providing continuity and stability as our 
new Board members and myself settle 
into our roles. Simon will be leaving us 
as planned at the AGM in November 
and we are well advanced with the 
appointment of his successor. Details 
of the new Non-Executive Director, 
and the rearrangement of committee 
responsibilities, will be announced in 
due course. 

The past year has seen a great deal of 
change to the environment in which 
we are operating. The government 
has recently outlined its proposed 
regulatory changes which are designed 
to build on the strong governance 
regime in the United Kingdom, to 
ensure that business in general 
maintains the trust of the public after 
some high profile corporate failures. 

Dear Shareholder
We continue to believe strongly that 
good corporate governance is a central 
pillar of building a strong business 
which delivers sustainable value 
creation for all our stakeholders. Our 
approach has always been to apply best 
practice in a practical way which adds 
value to our business. Furthermore, 
good governance is an integral part of 
our corporate culture, which is centred 
around our customers, our colleagues 
and the family origins of our business. 
Taking long term decisions and treating 
our customers, colleagues, suppliers 
and communities with respect will 
always be an integral part of how we 
conduct our business.

In 2016 we carried out our regular 
external Board review, just after 
the appointment of two new Non-
Executives, as well as my appointment 
as Chairman. This year we asked 
Lorna Parker, the independent Board 
Evaluation specialist who carried out 
the 2016 review, to do a follow-up 
evaluation. This concluded that while 
the Group has faced the expected 
challenges in a fast moving and 
increasingly competitive retail market, 
our Board processes have been 
effective, efficient and thorough, and 
we have clarity, alignment and a mutual 
excitement around the medium term 
strategy. A number of actions were 
agreed, and further details are set out in 
the report below.

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Corporate  
Governance  
Report

Overview
We share the Government’s view that good governance helps 
companies to take better decisions, for their own long term 
benefit and that of the UK economy overall. Our approach, 
which has not changed since the flotation of the Company in 
2006, is summarised below:

 z We believe that good governance leads to stronger value 

creation and lower risks for shareholders

 z It is the Board’s responsibility to instil and maintain a 

culture of honesty, integrity and transparency throughout 
the business, through our policies, communications and by 
the way in which we act

Board role and composition
The Board has three roles:

Code compliance
This report explains how we have applied the principles of 
good governance and code of best practice set out in the 
Corporate Governance Code published in April 2016 (the 
‘Corporate Governance Code’), which is available from the 
website of the Financial Reporting Council, www.frc.org.uk.

The Board considers that it has fully complied with the 
Corporate Governance Code during the financial year 
covered by this annual report. In making its determination, 
consideration was given to the independence of Simon 
Emeny, who has served ten years on the Board in June 
2017. Further details are given in the section below 
headed ‘Independence of Non-Executive Directors’.

 z We support corporate governance guidelines and apply 
them in a way that is meaningful to our business and 
consistent with our culture and values

 z If we decide that the interests of the Company and its 

shareholders can be better served by doing things in a 
different way, we will explain the reasons why

For more information please see the copies of the 
presentations that we made to our major institutional investors 
and shareholder representatives, available in the ‘Reports and 
Presentations’ section of our website, www.dunelm.com. 

Strategy

Governance

Performance

 z Set the strategy to secure 

the continued growth of the 
Group over the long term in the 
interests of our shareholders, 
taking account of our 
responsibilities to colleagues, 
customers, the communities 
in which we operate and 
the interests of our other 
stakeholders

 z Ensure that resources are in 
place to deliver the strategy

 z Instil and maintain a culture 
of honesty, integrity and 
transparency

 z Ensure that financial and other 
controls and processes for risk 
management are in place and 
working effectively

 z Set an effective  

remuneration policy

 z Maintain good relationships with 

shareholders

 z Review progress towards 
strategic and operational 
goals and the performance of 
management

 z Ensures that Board balance 

and committee membership 
are appropriate and effective, 
and fully compliant with the 
requirements of the Corporate 
Governance Code

The Board structure at the date of this report is shown below:

CHAIRMAN – ANDY HARRISON*

EXECUTIVES/NON-INDEPENDENTS

INDEPENDENT NON-EXECUTIVES

Will Adderley Deputy Chairman
Keith Down Chief Financial Officer
Marion Sears Non-Executive Director

Simon Emeny Senior Independent Director
Liz Doherty Non-Executive Director
William Reeve Non-Executive Director
Peter Ruis Non-Executive Director

*  Following the resignation of John Browett in August 2017, Andy Harrison is providing interim executive leadership, supported by Will Adderley, the 

Deputy Chairman, and Keith Down, the CFO, until a new Chief Executive has been appointed.

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Governance

Board responsibilities
The Board has adopted written statements setting out the respective responsibilities of the Chairman, the Deputy Chairman 
and the Chief Executive; these are available on the Group’s website or from the Company Secretary. A summary of the names 
and responsibilities of the Directors is set out below:

CHAIRMAN

Andy Harrison is responsible for:

 z The leadership, effectiveness and governance of the Board
 z Setting the agenda, style and tone of Board discussions with a 

particular focus on strategic matters

 z Ensuring each Non-Executive Director makes an effective 

contribution to the Board

 z Ensuring that the Directors receive accurate, timely and clear 

information

 z Chairing the Nominations Committee

DEPUTY CHAIRMAN

Will Adderley is responsible for:

 z Maintaining a close dialogue with the Chairman and the CEO
 z Leading the preservation of the culture and values of the 

Company through visible demonstration of the key business 
principles

 z Assisting the CEO in strategic and operational activities as 

requested

 z Supporting and deputising for the Chairman as required
 z Member of the Nominations Committee

SENIOR INDEPENDENT NON-EXECUTIVE DIRECTOR

Simon Emeny is responsible for:

 z Acting as a ‘sounding board’ for the Chairman and an 

intermediary for the other Directors

 z Leading the Non-Executive Directors in their annual assessment 

of the Chairman’s performance

 z Making himself available to shareholders, particularly if they have 
concerns that the normal channels have failed to resolve, or for 
which such contact would be inappropriate

 z Chairing the Remuneration Committee

CHIEF EXECUTIVE OFFICER

The Chief Executive is responsible for:

 z Proposing the strategic objectives of the Group for approval by 

the Board, and delivering the strategic and financial objectives in 
line with the agreed strategy 

 z Leading the Executive Board and senior management in 
managing the operational requirements of the business
 z Providing clear and visible leadership in business conduct
 z Effective and ongoing communication with shareholders

Simon Emeny, Liz Doherty, William Reeve, Peter Ruis and Marion Sears are responsible for:

NON-EXECUTIVE DIRECTORS

 z Constructive contribution and challenge to the development of 

 z Oversight of financial and other controls and processes for risk 

strategy

management

 z Monitoring operational and financial performance and scrutiny of 
management performance in the delivery of strategic objectives

 z Liz Doherty chairs the Audit and Risk Committee
 z With the exception of Andy Harrison and Marion Sears, all Non-

Executive Directors chair or sit on all Board Committees

CHIEF FINANCIAL OFFICER

Keith Down is responsible for:

 z Working with the CEO to develop and implement the Group’s 

 z Ensuring proper financial controls and risk management of the 

strategic objectives

 z The financial delivery and performance of the Group
 z Ensuring that the Group remains appropriately funded to pursue 

the strategic objectives

Group and compliance with associated regulation

 z Investor relations activities, and communications with investors

COMPANY SECRETARY

Dawn Durrant is responsible for:

 z Supporting the Chairman and the Non-Executive Directors with 

 z Facilitating individual induction programmes for Directors and 

their responsibilities

 z Advising on regulatory compliance and corporate governance

assisting with their development as required

 z Communications with shareholders and organisation of the AGM
 z Overseeing the Corporate Responsibility activities of the Group

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Corporate Governance Report
CONTINUED

Board attendance
The Board held 11 meetings in the course of the year, one 
of which was dedicated to a formal review of strategy. 
Attendance at meetings was as follows: 

Director

Will Adderley

John Browett

Liz Doherty*

Keith Down

Simon Emeny

Andy Harrison*

Peter Ruis

William Reeve

Marion Sears

Meetings 
attended

11/11

11/11

10/11

11/11

11/11

10/11

11/11

11/11

11/11

* Andy Harrison and Liz Doherty were unable to attend one unscheduled  
  Board meeting in connection with the Worldstores acquisition; however,  
  they communicated their views in advance to Will Adderley, who chaired  
  the meeting.

Independence of Non-Executive Directors
As required by the Corporate Governance Code and the 
Listing Rules of the United Kingdom Listing Authority, the 
Board considers annually whether all independent Non-
Executive Directors continue to exhibit independence of 
character and judgement prior to putting them forward 
for reappointment at the AGM. This was last considered 
in September 2017 and we confirmed that Andy Harrison 
was independent on appointment and that Simon Emeny, 
Liz Doherty, William Reeve and Peter Ruis are independent. 
Simon Emeny will retire at the AGM in November 2017.

The Board has treated Marion Sears as a ‘non-independent’ 
Director since September 2015 in view of her tenure of 
more than nine years on the Board, and her subsequent 
appointment as a director of WA Capital Limited in March 
2016. WA Capital Limited is a private limited company 
established by Will Adderley (the Deputy Chairman, and a 
major shareholder) to act as a long term holding company 
for his beneficial interest in the Company and various other 
investments. The Dunelm Board has determined that this 
appointment does not affect her judgement as a Director 
of Dunelm, and that any potential conflict of interest has 
been cleared on the basis that WA Capital Limited and Will 
Adderley are parties to a Relationship Agreement (referred 
to below in the section headed ‘Conflicts of Interest’) which 
regulates their conduct. 

Marion will put herself forward for reappointment at the AGM 
by shareholders independent of the Adderley family as well 
as a full shareholder vote.

As noted in the report of the Nominations Committee, Board 
refreshment is a continued area of focus and we continue to 
consider the tenure of all Directors as part of our succession 
planning. Our policy on Board diversity is explained in the 
Nominations Committee report.

Change of Non-Executive Director 
responsibilities
There were no changes to the responsibilities of the Non-
Executive Directors during the year. Following the planned 
retirement of Simon Emeny at the AGM in November, 
committee responsibilities will change when a new Non-
Executive Director is appointed. A search process is well 
advanced and an announcement will be made in due course. 

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Governance

Board meetings
There is a schedule of matters reserved to the Board for 
decision or approval, which is available on the Group’s 
website or from the Company Secretary. Examples of such 
matters include Group strategy and budget, Group capital 
structure, approval of financial results and Annual Report 
and financial statements, significant capital or contractual 
commitments, maintaining internal control and risk 
management and approval of significant Group-wide policies.

At each meeting, the Chief Executive and the Chief Financial 
Officer report on operational performance (including health 
and safety) and the Chief Financial Officer reports on financial 
performance. There is a rolling agenda of other operational, 
strategic and risk topics which is regularly refreshed to reflect 
the most up-to-date strategy and ‘live’ issues in the business. 
The principal areas of focus discussed by the Board in 
2016/17 are set out below.

Areas of focus

Strategy

Governance and risk

 z Group strategy, including our vision, goals  

and business plans

 z Budget
 z Impact of Brexit
 z Worldstores acquisition and integration
 z Customer insight and brand strategy
 z Competitors

 z Board succession
 z Board independence, composition and diversity
 z Investor feedback via advisers
 z AGM voting and feedback 
 z Update on Directors’ duties and responsibilities
 z Corporate governance reform
 z Risk reviews and “what keeps us awake at night”

Operational

 z Customer insight
 z Store operating model
 z Format development

We measure the time spent on strategy, governance and 
operational performance at each meeting. Over the year, the 
biggest part of our time was spent on strategy, followed by 
governance and operational performance, which the Board 
considers to be appropriate.

Minutes of all Board and Committee meetings are taken  
by the Company Secretary and circulated for approval.  
Any unresolved concerns raised by a Director are recorded  
in the minutes.

 z Digital strategy
 z Furniture strategy
 z Product strategy
 z Capital and Dividend policy
 z Tax policy

 z Gender pay
 z Culture and values
 z Health and safety
 z Ethical sourcing and modern slavery
 z Internal Audit
 z IT security and cyber security
 z Market Abuse Regulation
 z The General Data Protection Regulation

 z People strategy, colleague engagement  

and succession planning

 z Supply chain strategy
 z Integration of the Worldstores business

Non-Executive Director meetings
We adopted one of the recommendations of our Board 
Evaluation in 2016, to have timetabled “Non-Executive Only” 
time at the end of each Board meeting, attended by the 
Chairman and the Non-Executive Directors. This has proved 
to be a useful way of exchanging views and dealing with any 
concerns or questions. In addition to this, the Chairman and 
the other Non-Executive Directors regularly have informal, 
individual, meetings with the Executive Directors and other 
senior managers in the business, usually at a store location. 

Four of the Non-Executive Directors gave a presentation to 
colleagues in the Store Support Centre which covered their 
area of expertise and interest and its relevance to Dunelm’s 
business.

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Corporate Governance Report
CONTINUED

Board committees
The Board has three committees, an Audit and Risk 
Committee, a Nominations Committee and a Remuneration 
Committee. The terms of reference of each of these 
committees can be found on the Group’s website and are 
available from the Company Secretary. 

Details of the membership of the committees and of their 
activities during the past financial year can be found in the 
reports from the Chair of each of the committees.

Training and induction
Upon joining the Board, any new Director is offered a 
comprehensive and tailored induction programme with visits 
to key sites and meetings with senior managers and other 
colleagues. 

No new Directors were appointed during the year, but 
typically, a new Director will meet with the Chairman, the 
Deputy Chairman and other Directors and receive a briefing 
from the Company Secretary on the duties of PLC directors. 
They will visit stores and other Company sites, accompanied 
by a member of the Executive Board. They will be given 
access to past Board papers and to the auditors and other 
professional advisers, and to members of the Executive Team 
and senior management, based on their area of expertise and 
responsibilities. 

We have an open culture and Non-Executive Directors are 
free to make direct contact with senior management and store 
teams. Throughout the year all Directors have visited stores 
both informally and together with members of the senior 
management team. 

The Company Secretary reports to the Board at each meeting 
on new legal, regulatory and governance developments 
that affect the Group and actions are agreed where 
needed. Directors attend seminars and tutorials provided 
by independent organisations which cover a wide range of 
governance topics. Our corporate brokers, UBS, attended our 
January Board meeting to provide an update on Directors’ 
duties and responsibilities under company law, the Listing 
Rules and the Market Abuse Regulation.

As part of the annual Board evaluation, any additional training 
or development needs are addressed by the Chairman with 
each Director. Please see the Directors’ biographies on pages 
50 to 52 for details of the specific skills and experience of 
each Director.

Evaluation
Each of the Directors receives a formal evaluation of their 
performance during the year.

The Board and committees are also formally evaluated  
as a whole.

2016 External evaluation
The recommendations arising from the 2016 review conducted by Lorna Parker, an independent Board Evaluation specialist, 
and actions implemented in response are set out below:

Recommendation

Action taken

Focus more of the Board’s agenda on key aspects of the 
strategy where the Board can add most value to the Executive 
team, with sufficient time on each topic to allow a free flowing 
debate.

Build more structured Non-Executive time into the Board 
timetable; additional Non-Executive only dinners and 
scheduled Non-Executive only sessions at the end of each 
Board meeting.

Maximising value from the Non-Executive Directors by 
informal “mentoring” of Executives and continuing to share 
their specialist knowledge and leadership experience through 
presentations to the Senior Management Team.

The Company Secretary to facilitate more formal governance 
training for the Non-Executive Directors.

Time allocated on agenda to strategy topics doubled.
One debate held over dinner.

Non-Executive Director only session timetabled at the end of 
each Board meeting.
Dinners attended by the full Board rather than NEDs only 
to allow time to debate strategic topics. NED only dinners 
scheduled for next year.

Each Non-Executive Director informally “mentors” one 
member of the Executive Board.
Presentations given by the Chairman and four of the  
Non-Executives to the Executive Board and Senior Management 
team on Leadership, Governance, Introduction to the City,  
Brand / Marketing, and How to succeed with an online business.

Details circulated of external seminars.
Brokers attended a Board meeting to provide an update on 
directors’ legal and regulatory responsibilities.

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Governance

2017 External evaluation
There were a number of changes to our Board in 2015/16, 
and when the 2016 external review was held, new 
relationships and ways of working were still being established. 
We therefore decided to ask Lorna Parker, who carried out the 
external evaluation in 2016, to do a follow-up review in 2017. 
Lorna does not have any other connection with the Group or 
any of its Directors.

The 2017 review noted that in the year the Group has 
faced the expected strategic challenges in a fast moving 
and increasingly competitive retail environment, but Board 
processes have been effective, efficient and thorough, and 
the Board believes that there is clarity, alignment and genuine 
excitement around the medium term strategy. A number of 
actions were agreed, including:

 z Review the structure of Board meetings and the rolling 

agenda again to ensure that the Board is allowing enough 
time for discussion of the external environment, and other 
“softer” matters such as people and culture

 z Improve meeting dymanics, in particular to promote more 

open discussion and focused debate

 z Review Board papers to ensure that they reflect the 

rearticulated, customer-centric strategy and objectives, and 
contain only relevant detail and KPIs

 z Consider whether an additional Non-Executive Director 
should be appointed, to strengthen the overall skill base 
amongst the Non-Executive Directors

These actions will be progressed during the year and we will 
report back on them in next year’s report.

Investor relations and understanding shareholder views
We formalised our Investor Relations Strategy in 2013 and it is available on our corporate website. The main elements are:

Event

Results presentation
Twice a year

Meetings with institutional investors (‘roadshow’)
Twice a year

Adderley family dinner
Once a year

AGM
Once a year

Corporate governance presentation
Every one or two years

Company attendees

Presented by Chief Executive and Chief Financial Officer
Attended by Chairman and other Directors

Chief Executive and Chief Financial Officer
Chairman and Non-Executive Directors attend a selection of 
meetings

All Directors and Company Secretary

All Directors and Company Secretary

Chairman, Deputy Chairman and Non-Executive Directors

Analyst and shareholder presentation at store
Every two or three years

Chief Executive and Chief Financial Officer
Other senior managers as appropriate

The Chief Executive and the Chief Financial Officer report 
back to the Board after the investor roadshows. The 
Group’s brokers and financial PR advisers also provide a 
written feedback report after the full and half year results 
announcements and investor roadshows to inform the Board 
about investor views, and in addition Non-Executive Directors 
attend a selection of investor meetings.

Every two years or so, we hold a Corporate Governance 
meeting, attended by Will Adderley, the Non-Executive 
Directors, the Company Secretary and myself, to which our 
major institutional shareholders are invited. This gives the 
corporate governance representatives of our shareholders 

an opportunity to discuss with us a range of governance 
topics. Matters discussed in the past have included Board 
composition, the work of the Audit and Risk Committee, 
remuneration, the Rule 9 waiver and corporate social 
responsibility. We are planning to hold another meeting in 
January 2018. 

Our corporate website contains useful shareholder 
information, copies of presentations and policies in relation 
to governance and corporate social responsibility. Please see 
www.dunelm.com.

All Directors will be available at the Annual General Meeting 
to meet with shareholders and answer their questions. 

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Corporate Governance Report
CONTINUED

How the Board engages with its other stakeholders
Our “Business Principles” identify customers, colleagues, suppliers, the environment and communities as our principal 
stakeholders in addition to our shareholders, and our Corporate Responsibility report sets out more detail on how we manage 
our relationships with them. The table below sets out how the Board engages with each of these:

Customers

 z Customer insight report in Board packs

 z Customer KPIs in Board pack

Colleagues

 z People Director updates the Board twice a year including the results of our colleague 

 z CEO / Deputy Chairman reply personally to a number of high level customer contacts

 z All Directors visit stores regularly

engagement survey

 z Colleague KPIs in Board pack

 z Annual conference for Store Managers and senior support colleagues, attended by Chairman, 

Chief Executive, Chief Financial Officer and Company Secretary

 z All Directors visit stores regularly accompanied by a member of the Executive or Senior 

Management Team

 z Non-Executive Director presentations to the Senior Management Team on leadership topics

 z Executive Directors and Company Secretary attend a selection of Colleague Council meetings

Suppliers

 z Annual supplier conference held, attended by Deputy Chairman and Chief Executive

 z Key suppliers attend the annual Store Managers conference

 z Chief Executive and Deputy Chairman meet regularly with key suppliers

 z Annual Board presentation on ethical trading / modern slavery

Environment/community

 z Chief Financial Officer and the Company Secretary attend the Sustainability Committee, which 

considers matters relating to the environment, community and other topics

 z A representative of the Company-sponsored charity attends the annual Store Managers 

conference

 z All Directors visit stores regularly

The “Governance in Action” case study on page 62 shows 
how the interests of stakeholders have been considered in 
connection with the construction of our new distribution 
centre at Stoke (DC2). 

Rule 9 waiver
In April 2016, Will Adderley, our Deputy Chairman and a 
major shareholder, disposed of part of his shareholding. 
As his shareholding is now below 30%, and the combined 
Adderley shareholding is above 50%, we are no longer 
required to seek a Rule 9 waiver at the AGM to support our 
policy to buy back shares to satisfy employee share option 
entitlements, so long as this situation remains the case after 
the Company share purchase. The Rule 9 waiver vote caused a 
policy difficulty for a number of our institutional shareholders, 
which can now be avoided.

The Board has reviewed whether our policy to purchase 
shares in the market to satisfy share option entitlements (as 
opposed to issuing shares) is still appropriate; we believe 
that it is in the interests of our shareholder base as a whole 

as it avoids dilution of shareholdings, and it is supported by 
the majority of our institutional shareholders. I would like to 
reassure shareholders again that shares bought back by the 
Company will be held in treasury and used only to satisfy 
share option entitlements, and not cancelled. 

Significant shareholders
The Group’s significant shareholders are listed in the 
Directors’ Report on page 103 and voting rights are stated on 
page 102.

Conflicts of interest
The Companies Act 2006 allows the Board of a public 
company to authorise conflicts and potential conflicts 
of interest of individual Directors where the Articles of 
Association contain a provision to that effect. The Company’s 
Articles of Association give the Board this authority subject to 
the following safeguards.

 z Directors who have an interest in matters under discussion 
at a Board meeting must declare that interest and abstain 
from voting

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Governance

 z Only Directors who have no interest in the matter being 
considered are able to approve a conflict of interest and, 
in taking that decision, the Directors must act in a way they 
consider, in good faith, would be most likely to promote 
the success of the Company

 z The Directors are able to impose limits or conditions when 

giving authorisation if they feel this is appropriate 

All Directors are required to disclose any actual or potential 
conflicts to the Board and the following existing matters have 
been considered and approved:

 z Will Adderley is a major shareholder and connected to 
other major shareholders. Authorised on the basis that 
Will continues to abide by the terms of the Relationship 
Agreement entered into between himself, other major 
shareholders and the Company on flotation of the 
Company in 2006

 z Marion Sears is a director of WA Capital Limited, a private 
limited company established by Will Adderley to act as a 
long term holding company for his beneficial interest in 
the Company and various other investments. Authorised 
on the basis that WA Capital Limited is party to the 
Relationship Agreement referred to above

Any actual or potential conflicts are considered by the Board 
and any authorisations given are recorded in the Board 
minutes and reviewed annually by the Board.

Conflicts that have been disclosed are reviewed annually by 
the Board.

The Board considers that its procedures to approve conflicts 
of interest and potential conflicts of interest are operating 
effectively.

Appointment and removal of Directors
The Articles of Association of the Company provide that a 
Director may be appointed by ordinary resolution of the 
Company’s shareholders in general meeting, or by the 
Board so long as the Director stands down and offers him 
or herself for election at the next Annual General Meeting of 
the Company. The Articles also provide that each Director 
must stand down and offer him or herself for re-election by 
shareholders at the Annual General Meeting at least every 
three years. The Board has decided to adopt the requirement 
of the Corporate Governance Code, that all Directors should 
stand down and offer themselves for re-election at each 
Annual General Meeting.

Directors may be removed by a special resolution of 
shareholders, or by an ordinary resolution of which special 
notice has been given in accordance with the Companies Act 
2006. The Articles also provide that the office of a Director 
shall be vacated if they are prohibited by law from being a 
Director, or is bankrupt; and that the Board may resolve that 
his or her office be vacated if he or she is of unsound mind or 
is absent from Board meetings without consent for six months 
or more. A Director may also resign from the Board.

The Nominations Committee makes recommendations to the 
Board on the appointment and removal of Directors.

In accordance with the Corporate Governance Code, all 
Directors will retire from the Board and offer themselves 
for re-election at the Annual General Meeting. Non-
Executive Directors will also be subject to a separate vote by 
shareholders independent of the Adderley family as required 
by the Listing Rules of the United Kingdom Listing Authority.

Powers of Directors
The business of the Company is managed by the Board, 
which may exercise all of the powers of the Company, subject 
to the requirements of the Companies Act, the Articles of 
Association of the Company and any special resolution of the 
Company. As stated above, the Board has adopted internal 
delegations of authority in accordance with the Code and 
these set out matters which are reserved to the Board or 
committees and the powers and duties of the Chairman and 
the Chief Executive respectively.

At the Annual General Meetings of the Company from 2007 
onwards, the Board has sought and been given authority 
to issue shares and to buy back and reissue shares. Similar 
resolutions are being tabled at the 2017 Annual General 
Meeting. Any shares bought back would be held in treasury 
for reissue to employees who exercise options under one of 
the Group’s share incentive schemes. For further details see 
the Notice of Annual General Meeting which accompanies 
this report.

Advice and insurance
All Directors have access to the advice and services of the 
Company Secretary. In addition, Directors may seek legal 
advice at the Group’s expense if they consider it necessary in 
connection with their duties.

The Group purchases Directors’ and Officers’ liability 
insurance cover for its Directors.

Articles of Association
The Company’s Articles of Association may only be amended 
by a special resolution of shareholders. 

Governance and risk
Details of the Group’s risk management framework, systems 
and controls and internal control framework are set out in the 
Strategic report on pages 28 to 29.

This report was reviewed and approved by the Board on  
13 September 2017.

Andy Harrison 
Chairman

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Governance  
in Action

Building our supply chain for the future in Stoke-on-Trent
AS A LONG TERM BUSINESS, WE MAKE DECISIONS THAT WILL PROVIDE FUTURE 

BENEFITS OVER THE YEARS TO COME AS WE CONTINUE TO GROW. WE’RE CAREFUL 

TO ENSURE WE DO THINGS THE RIGHT WAY, FOR OUR CUSTOMERS AND SUPPLIERS, 

OUR COLLEAGUES AND THEIR COMMUNITIES

Distribution Centre 2 “DC2” – Stoke-on-Trent
In June 2016, we opened our new Distribution Centre, a 
stone’s throw from our existing facilities in Stoke-on-Trent. 

Building and opening the new site, was a substantial project 
with capital investment of over £12m involving a cross-
functional team of colleagues working together, alongside 
external contractors, for a period of two years to get the new 
facility ready.

The Board’s involvement began at the conception of this 
project. Reviewing and approving the original business 
plans, and then providing ongoing challenge throughout 
the development process ensured that the right long term 
decisions were being made in the interests of the Company’s 
employees and its other stakeholders. 

Relationships with existing suppliers were encouraged, 
and new supplier relationships fostered. The Board gave 
thoughtful input to ensuring that Dunelm maximised 
the customer benefits from the new build, and carefully 
considered the impact of the new operations on both the 
local community and the environment. As is the Dunelm way, 
ensuring that we do the right thing from a business conduct 
and ethical perspective was a key area of governance focus.

DC2 – Facts at a Glance

350

new jobs created 
in Stoke

CO2

-13.8%

Reduction 

100%

Landfill 
diversion

418

Planet Mark 
Award  
Acres of 
rainforest 
protected

Long term decisions
We opened our first Distribution Centre (“DC1”) in Stoke 
in 2006, and doubled its size to 500,000 sq ft in 2010. In 
2011 Dunelm appointed a Supply Chain Executive Director, 
who developed a long term supply chain strategy. In 2013 
planning began to open further warehouse capacity, to 
support the growth of the business and the increase in direct-
sourced product volumes. At the Board’s strategy discussion 
in 2014 the decision was made to prioritise growth in our 
online and furniture businesses which accelerated the need to 
increase our warehouse capacity and supply chain capability.

In February 2015 the Board approved the business plan 
to lease the DC2 site and begin the project. The new DC 
doubled our warehouse capacity to 1,000,000 sq ft, which 
was anticipated to fulfil our needs for at least the next five 
years. It would also enable us to bring outsourced distribution 
operations onto one site to improve operational efficiency, 
improving crisis management capability, and importantly 
improving our customer offer, especially relating to online 
sales orders. In July 2016, we moved our Home Delivery 
fulfilment operation into DC2. 

In November 2016 we acquired the Worldstores business. 
Pleasingly, the new DC has provided the capacity in Stoke  
to allow Dunelm to move the Kiddicare and Achica operations 
from their existing site in Peterborough. This is anticipated  
to deliver efficiencies of between £1m and £2m per year  
from FY19.

INVESTMENT

£12m CAPITAL 
500k sq ft DEVELOPED
260,000 ANNUAL PALLET 

THROUGHPUT 
CAPACITY

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Governance

Developing our supply chain proposition 
for our stakeholders
Our Colleagues
Our commitment to Stoke-on-Trent has resulted in Dunelm 
becoming a significant employer in the city with over 600 
colleagues working in our two DCs and our local store. During 
peak times, additional colleagues are engaged to support the 
volume of activity in the DCs. 

Colleague well-being was a major consideration for the Board 
in the planning of our new facilities:

 z A team of colleagues helped design the look and feel of 

the building, with product and store imagery and product 
display areas to showcase current ranges 

 z We built a large training area, and a comfortable Pausa 
coffee shop serving a range of subsidised hot and cold 
food, drinks and snacks 

 z We ran a series of welcome activities for new colleagues 

and to engage existing colleagues with the changes being 
made, including fund-raising activities for our nominated 
charities (Roald Dahl/ Home-Start UK). A free Christmas 
lunch for all was served by the leadership team!

 z Colleague health and safety is a major consideration 

for the Board and a complete review of our processes 
was undertaken. A new Health and Safety Manager was 
appointed and over 50 colleagues received National 
Examination Board in Occupational Safety and Health 
(NEBOSH) training

Our Customers
Making shopping experiences easy for our customers is a big 
focus for Dunelm. The new DC2 was developed with a range 
of customer benefits in mind:

 z We have been able to improve availability in store and 

reduce lead times for Reserve & Collect from 24 to 3 hours 
due to improved replenishment from our DCs and better 
store processes

 z Locating our Home Delivery fulfilment in Stoke has 

improved online availability and enabled quicker delivery 
to customers’ homes

 z DC2 will be a key enabler for us to launch a Click and 

Collect service in 2017/18. This will enable customers to 
access a significantly extended range of products for next 
day delivery to their local store

 z Increased operational efficiencies through modern 

logistics technology allows us to continue to offer great 
value products to our customers, when and where they 
want to shop

 z The additional capacity has allowed us to bring in more 
seasonal ranges for customers, as well as accommodate 
Kiddicare and Achica

Our Suppliers
Great supplier relationships have been key to supporting 
Dunelm’s growth. During the development of DC2 we were 
able to draw on the broad experience of our suppliers to help:

 z Many of our committed store development suppliers were 

able to support us with the build and fit-out of DC2 

 z Supporting our Home Delivery fulfilment partner’s 

relocation into DC2, by helping them relocate existing 
colleagues and recruit new colleagues locally 

All of our suppliers are required to sign our Anti-Bribery  
Policy and our Code of Conduct, by which they commit to 
ensure that their employees and those of their contractors 
adhere to international standards on the welfare and 
treatment of employees. 

As part of the rigorous work we do to tackle modern slavery, 
we retrained colleagues in Stoke and employees of our 
supply chain partners to raise awareness. We also developed 
a number of safeguards, including extra colleague checks and 
have deliberately reduced our use of agency labour.

Caring for our environment  
and community
Developing a sustainable DC2 was a priority for the 
Board and we’re proud to receive the Planet Mark award 
highlighting the 416 acres of rainforest protected as a 
result of the DC2 development compared to benchmark 
sites. Local primary school environmental awareness 
workshops run by the Eden Project were funded by  
this award. 

As part of the build, we carefully diverted natural 
waterways and developed new sanctuaries for wildlife 
onsite to ensure minimal disruption to the local habitat.

To help aid traffic congestion, we built a large bike 
shelter and showers / locker rooms, and also arranged 
with the local council for a bus stop to be put outside 
the warehouse, and for the route to drop off and pick up 
around shift start / finish times. 

Our DC operations handle recycling from our stores 
enabling us to achieve high landfill diversion rates.  
The two DCs in Stoke themselves achieve 100% landfill 
diversion due to careful planning of materials being 
used inside.

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Letter from the Chair  
of the Audit and Risk 
Committee

Our programme of internal audit 
activity, supported by external assurance 
providers, continued throughout the 
year. Specific reviews were conducted 
of Customs and Duty, and tax risks 
arising from use of a mobile workforce. 
In June 2017, we adopted a plan to 
move to a formal internal audit function 
by the end of the 2019 financial year, 
reflecting the increased complexity 
in the business. The work of the new 
function will be aligned to the risk 
register.

The Committee has continued its 
oversight of the controls in place to 
address cyber risks which continue to 
pose a risk to all businesses, and noted 
that further progress has been made 
in this area. I am pleased to note that 
we were not impacted by either the 
Wannacry or Petya ransomware attacks. 
We have also reviewed the plan in 
place to address the requirements of 
the General Data Protection Regulation 
which comes into force in May 2018, 
and will monitor progress against this.

We paid our auditors 
PricewaterhouseCoopers LLP advisory 
fees of £15,000 in the financial year in 
respect of the half year results review 
(a service now classified as ‘non-audit‘). 
This compares to the audit fee of 
£167,000. We have also adopted a 
new policy on use of our auditor for 
non-audit services which came into 
effect for the financial year commencing 
July 2017, and is in line with recently 
adopted regulations. As required by 
the regulatory guidance we formally 
reviewed the 2016 audit and found it to 
be satisfactory. 

The Financial Reporting Council (FRC) 
reviewed the Group’s 2016 annual 
report and financial statements as part 
of its routine monitoring activity. I am 
pleased to report that the FRC found 
no material error in compliance with 
relevant reporting requirements and 
did not require any corrections. They 
did however alert us to the fact that the 
Company had committed a technical 
breach of the Companies Act in respect 
of the payment of the final dividend in 
November 2015. The breach has been 
remediated and the Committee noted 
that management have taken steps to 
ensure that such a breach could not 
happen again.

We also formally reviewed the 
Committee’s performance during  
the year.

Looking forward, there are 
developments in corporate reporting 
coming into effect within the next two 
years, including alternative performance 
measures, gender pay gap reporting, 
IFRS 15 and 16, all of which we will 
review as required.

I look forward to meeting shareholders 
at the AGM.

Yours sincerely,

Liz Doherty 
Chair of the Audit and Risk Committee

13 September 2017

Dear Shareholder
There have been no changes to the 
Committee since I last wrote to you, 
and Keith Down, our Chief Financial 
Officer, has been in role for the entire 
financial year. We have therefore been 
able to continue building on the strong 
foundations that were already in place.

From a controls and risk perspective, 
the most significant event of the year 
was the acquisition of the Worldstores 
Group, a relatively young and 
entrepreneurial business, in November 
2016. This is the first large acquisition 
made by Dunelm. The Committee was 
therefore keen to see that management 
had an appropriate integration plan 
in place, and to ensure that financial 
and other controls were implemented 
as soon as practicable. I am pleased 
to report that the Committee (and the 
Board) have been satisfied on both 
fronts. The Committee has also closely 
reviewed the specific items in the Group 
financial statements relating to the 
acquisition.

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Governance

Audit and Risk  
Committee Report

Summary of Principal Activities
 z Approval of the Board’s dividend policy statement

Principal duties
The principal duties of the Committee are to:

 z Approval of the Board’s tax policy statement

 z Oversee the integrity of the group’s financial statements 

 z Approval of revised policy on use of auditor to provide 

non-audit services

 z Review of controls implemented following the acquisition 

of the Worldstores Group

 z Plan to develop a more formal internal audit function 

adopted

 z Reviews of the following:

 — Annual financial statements for FY16 and interim results 

for FY17

 — Internal controls and the process for the identification 

and public announcements relating to financial 
performance

 z Hold the relationship with the external auditor and oversee 

the external audit process

 z Oversee the internal audit process

 z Monitor the effectiveness of financial controls and the 

process for identifying and managing risk throughout the 
group

 z Monitor the financial reporting process and submit 

recommendations

and mitigation of principal risks 

 z Monitor the statutory audit of the annual report and 

 — The plan to address the requirements of the General 
Data Protection Regulation and the duty to report on 
Payment Practices

 — External assurance reviews of Customs and Duty, end to 
end import processes and tax risk arising from use of a 
mobile workforce

 — Findings from the FRC review of FY16 financial 

statements which revealed no material errors in the 
financial statements

 z Since the year end, approval of the full year annual 

financial statements for FY17.

This report provides details of the role of the Audit and Risk 
Committee and the work it has undertaken during the year 
and at its meeting in September 2017 when this annual report 
and financial statements were approved.

financial statements

 z Review and monitor the external auditor’s independence 

and the provision of additional services

The full terms of reference for the Committee can be found on 
the Group’s website, www.dunelm.com. These terms were last 
reviewed by the Committee in June 2017.

The Committee has approved a policy which allows 
employees to raise legitimate concerns in confidence without 
fear of discrimination, including access to an independent 
whistleblowing helpline. A copy of our policy is available 
on our corporate website. During the year the Committee 
received reports detailing the calls made to the helpline.

Committee membership
The following Directors served on the Committee during the year:

Name

Liz Doherty (Chair)

Simon Emeny

William Reeve

Peter Ruis

From: 

1 May 2013

25 June 2007

1 July 2015

10 September 2015

To:

To date

To date

To date

To date

The Company Secretary acts as secretary to the Committee.

The Chief Executive, Chief Financial Officer and the Chairman of the Board usually attend meetings by invitation, along with a 
representative from the external auditor. Other Directors attend by invitation as required.

The Board considers that I have recent and relevant financial experience to chair the committee, by virtue of my professional 
qualification and my previous executive roles, including as Chief Financial Officer of Reckitt Benckiser Group plc. Members 
of the Committee can also demonstrate a breadth of experience across the retail and consumer goods sector through their 
current and previous roles – please see the Directors’ biographies on pages 50 to 52 for full details.

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Audit and Risk  
Committee Report
CONTINUED

Committee activities in 2016/17
Three meetings were held in the year and members’ 
attendance was as shown in the table below.

Name

Liz Doherty

Simon Emeny

William Reeve

Peter Ruis

Meetings attended

3

3

3

3

The activities of the Committee included:

Routine items
 z Approval of the full year results issued in September 2016 

and the half year results issued in February 2017

 z Review of the process for identifying and managing risk 
and a full review of the principal risks and how they are 
managed in September 2016, and a mid year review in 
February 2017

 z Verification of the independence of the auditor and 

approval of the scope of the audit plan and the audit fee

 z Review of fraud and Bribery Act controls and cyber 
security, which are standing agenda items for each 
meeting

 z Receipt of external assurance reports (see below)

 z Approval of the annual Audit and Risk Committee report

 z Review of whether the FY16 and FY17 annual reports are 

‘fair, balanced and understandable’

 z Annual review of tax policy, business control framework 

and committee terms of reference

 z Formal review of auditor performance

 z Formal review of Committee effectiveness

Specific topics
 z Review of how controls have been implemented in the 

newly acquired Worldstores Group

 z The FRC letter and actions taken to address the payment of 

an unlawful dividend

 z Review and approval of dividend policy statement

 z Approval of updated policy on use of auditors for non-

audit work

 z Consideration of the plans to address the requirements 

of the General Data Protection Regulation and the duty to 
report on Payment Practices

 z Plan to develop a more formal internal audit function 

adopted

 z External assurance reviews of Customs and Duty, and tax 

risk arising from use of a mobile workforce

Committee effectiveness
At its meeting in June 2017, the Committee carried out a 
review of its own effectiveness, using a checklist prepared by 
one of the major accounting firms. The conclusion was that 
the Committee is broadly functioning well, in accordance with 
regulatory and “best practice” requirements, and providing 
appropriate assurance to the Board. 

Significant areas of judgement
Within its terms of reference, the Committee monitors the 
integrity of the annual and interim reports, including a review 
of the significant financial reporting issues and judgements 
contained in them.

At its meetings in September 2016 and 2017, the Committee 
reviewed a comprehensive paper prepared by the Chief 
Financial Officer, which analysed the Group’s results for the 
financial year; highlighted matters arising in the preparation 
of the Group financial statements; and provided information 
to support the Directors’ viability and going concern 
statements. The Committee also considered a paper prepared 
by the external auditor, which included significant reporting 
and accounting matters. 

The major accounting issues discussed by the Committee in 
September 2017 in relation to the FY17 Annual Report and 
Accounts were as follows: 

Provisions for inventory
The Committee considered the approach taken by 
management and assessed available evidence, including 
historical outcomes. Particular attention was given to 
reviewing the provision for obsolete, slow-moving or 
discontinued inventory and the pattern of stock clearance 
over the financial period. The Committee concluded that the 
values recorded in the financial statements are appropriate. 

Acquisition treatment of Worldstores and 
subsequent exceptional items
The Committee considered the approach to acquisition 
accounting taken by management, explained in a detailed 
paper prepared by management for the Committee and 
discussed at Committee meetings post acquisition, which 
were also attended by the auditor. The approach to identify, 
measure and disclose exceptional items was also considered 
and the Committee concluded that the approach taken 
and the values reported in the financial statements are 
appropriate. 

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Governance

The conclusion was that the audit had been effective and that 
no significant issues had been highlighted; this was endorsed 
by the Committee.

Auditor appointment for FY17
It is the Committee’s responsibility to make recommendations 
to the Board in relation to the appointment, reappointment and 
removal of the external auditor, and to agree the audit fee.

In February 2017, the external auditor presented their strategy 
for the 2016/17 audit to the Committee. The Committee 
reviewed and agreed with the external auditor’s assessment 
of risk. The Committee also reviewed and agreed the audit 
approach and the approach to assessing materiality for the 
Group.

The fee proposed by PricewaterhouseCoopers LLP for 
the statutory audit of the Group and Company financial 
statements and the audit of Group subsidiaries pursuant to 
legislation was £167,000. 

Taking into account the review of the FY16 audit and 
the proposed plan and fee, the Committee agreed that 
PricewaterhouseCoopers LLP be reappointed as auditor for 
the FY17 audit for the fee proposed. Resolutions to reappoint 
PricewaterhouseCoopers LLP as auditor and to authorise 
the Directors to agree their remuneration will be put to 
shareholders at the AGM.

Use of auditors for non-audit work
The Committee is aware that the use of audit firms for non-
audit work is a sensitive issue for investors and corporate 
governance analysts, as it could potentially give rise to a 
conflict of interest.

Following the issue of the EU Audit Directive in June 2016, we 
reviewed our policy on the use of auditors for non-audit work 
in September 2016. The full policy is available on our website, 
www.dunelm.com, but in summary from FY17:

 z Fees for non-audit services provided by the statutory 

auditor in any year may not exceed 70% of the average 
fees for the Group statutory audit in the three previous 
years

Fair, balanced and understandable
At the request of the Board, the Committee also considered 
whether the annual report and financial statements as a whole 
are “fair, balanced and understandable”. Factors taken into 
account included:

 z Does the narrative of the Business Review and Financial 

Review fairly reflect the performance of the Group over the 
period reported on?

 z Are the narrative sections consistent with each other, and 

with the financial statements?

 z Is the connection between strategy and remuneration 

clearly described?

 z Can readers easily identify key events that happened 

during the year?

Committee members received the draft annual report in 
advance and had the opportunity to make comments in 
advance of the formal meeting at which the report was tabled 
for approval.

Following its review, the Committee confirmed to the Board 
that in its view the FY17 annual report was fair, balanced and 
understandable.

External auditor
The report and financial statements were audited by 
PricewaterhouseCoopers LLP, following that firm’s 
appointment as statutory auditor in January 2014. Mark Smith 
has been the audit partner since the firm’s appointment.

PricewaterhouseCoopers LLP attended the Committee 
meetings in September 2016, February, June and September 
2017. The Committee also met privately with them during the 
September meetings, and as Chair of the Committee I had 
dialogue with the audit partner on a number of occasions.

Audit effectiveness
It is the responsibility of the Audit and Risk Committee to 
assess the effectiveness of the external audit process.

The Chief Financial Officer and his team presented their 
review of the FY16 audit in February 2017. This covered a 
number of aspects including: 

 z The quality of reports provided to the Committee and the 

Board and the quality of advice given

 z The level of understanding demonstrated by the audit 
team of the Group’s businesses and the retail sector

 z The objectivity of the external auditor’s views on 

the controls around the Group and the robustness 
of challenge and findings on areas which required 
management judgement

 z The findings from the FRC’s annual inspection of auditors 

published in May 2016

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Committee Report
CONTINUED

 z The auditor is prohibited from providing certain non-audit 

services, including:

 — almost all tax work

 — internal audit 

 — corporate finance

 — involvement in management activities, including 
working capital and cash management and the 
provision of financial information

The external auditor may not be engaged to provide any 
non-audit services without the agreement of the Audit 
and Risk Committee Chair. During the period we paid 
PricewaterhouseCoopers LLP £182,000, of which £15,000 
was for their review of the interim financial statements. Fees 
paid to PricewaterhouseCoopers LLP for audit work were 
£167,000.

Auditor rotation
It is our policy to tender the statutory audit at least every five 
years, and to rotate auditors at least every 20 years within the 
requirements of the EU Audit Directive that require a tender 
at least every ten years. This means that the next tender will 
be for the 2018/19 audit at the latest. We will also invite at 
least one firm outside the ‘Big Four’ to participate in the 
tender process. I can confirm that the Company has complied 
with The Statutory Audit Services for Large Companies 
Market Investigation (Mandatory Use of Competitive Tender 
Processes and Audit Committee Responsibilities) Order 2014 
during the financial year.

Risk management
The Committee is responsible for assessing the scope and 
effectiveness of the systems established by management to 
identify, assess, manage and monitor financial and non-
financial risks, and to consider the level of assurance.

The Committee carried out a formal risk review in September 
2016 and February 2017. At the September review, the 
principal risks were rephrased to align the terminology more 
closely to our strategic and financial planning process to 
ensure that all elements are appropriately aligned. In February 
2017, following the acquisition of the Worldstores business 
in November 2016, we included a new “principal risk” of 
“failure to successfully integrate the Worldstores business”, 
acknowledging that this activity will be a significant focus 
for management during the year. The Board has closely 
monitored the integration plan, developed with expert 
external assistance, and the resource put in place to deliver it. 

The Committee also asked for the register to include details of 
the assurance activities which assess the strength of mitigating 
factors in respect of principal risks.

The Committee discussed the fact that, during the year to July 
2017, the Directors became aware that a dividend paid in 
November 2015 totalling £32.4m had been made otherwise 
than in accordance with the Companies Act 2006, because 
interim accounts had not been filed at Companies House 
prior to payment. At a General Meeting of the Company’s 
shareholders held on 2 March 2017, a resolution was passed 
which authorised the appropriation of distributable profits 
to the payment of the relevant dividend and removed any 
right for the Company to pursue shareholders or Directors for 
repayment. This constituted a related party transaction under 
IAS 24. The overall effect of the resolution being passed was 
to return all parties so far as possible to the position they 
would have been in had the relevant dividends been made 
in full compliance with the Act. The Committee noted that 
management had subsequently taken steps to ensure that 
such a breach could not happen again, including a capital 
restructuring exercise (referred to in last year’s financial 
statements).

Internal control framework
In 2015 the Committee adopted a formal internal control 
framework, covering the following areas: business ethics 
including anti-bribery controls; accountabilities; people 
management, including succession planning; development 
and alignment of incentives; risk management processes; 
internal control; crisis management; monitoring and 
reporting. The framework and the controls in place are 
reviewed annually, the last review was in June 2017; no 
significant control weaknesses have been identified.

During the year the framework was updated to include details 
of internal and external assurance; the Committee concluded 
that the assurance in place is sufficient given the current size, 
scale and complexity of the business. However, as mentioned 
below, in June 2017 a plan to develop a more formal internal 
audit function was agreed. The June 2017 review also 
considered how the controls have been implemented in the 
Worldstores business which was acquired in November 2016, 
and agreed that as a result of work undertaken and planned 
as part of the integration, adequate controls were in place. 

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Governance

Viability statement and risk management
In September 2017, the Committee reviewed the viability 
statement given by the Board in this report and the process in 
place to support the assurance given and confirmed that it is 
appropriate and in compliance with regulatory requirements. 
This review took into account the principal risks facing the 
Group and the process by which they are managed by the 
Board and management. 

Internal audit/external assurance
The Committee initiated a formalised programme in 2013 
with activities conducted either by an internal team that is 
independent of the area under review, or by an external  
party, decided on a case by case basis. In either case, the 
review is conducted on behalf of the Committee and reports 
back to them.

In February 2017 the Committee discussed and agreed that 
while this approach to internal audit remains satisfactory for 
the time being, a plan to develop a more formal internal audit 
function by the end of the 2019 financial year was agreed 
in June 2017, reflecting the increased complexity of the 
business. 

At the Committee’s suggestion, the Executive Board was 
involved in making recommendations for future topics to be 
addressed, in conjunction with the risk review process.

Reviews completed in the year are set out below:

Customs & Duty

Risks associated with the use of mobile workers

Reviewed by

KPMG

KPMG

FRC review of FY16 financial statements
The Financial Reporting Council (FRC) reviewed the Group’s 
2016 annual report and financial statements as part of its 
routine monitoring activity. The FRC found no material error in 
compliance with relevant reporting requirements and did not 
require any corrections. They did however alert us to the fact 
that the Company had committed a technical breach of the 
Companies Act in respect of the payment of the final dividend 
in November 2015. The breach has been remediated and 
the Committee noted that management have taken steps to 
ensure that such a breach could not happen again.

The FRC has requested that we advise shareholders that 
their review provides no assurance that the annual report 
and financial statements are correct in all material respects, 
as its purpose is not to verify the information provided but to 
consider compliance with reporting requirements. As such, 
the FRC and its officers, employees and agents accept no 
liability for any reliance on its review by third parties, including 
but not limited to shareholders and investors.

Cyber security and data protection
Information security remains one of the most important risk 
areas and it is a standing Committee agenda item, as well 
as being one of the Board’s principal risks, as outlined in the 
‘Risks and Uncertainties’ section of this annual report. The 
Committee received an update from the Chief Information 
Officer at each meeting, and was pleased to note that 
progress to strengthen controls had been made at each stage. 
The Committee also reviewed the plan in place to secure 
compliance with the General Data Protection Regulation by 
May 2018, and will receive regular updates on this matter 
going forward.

Reports were discussed by the Committee and the Board and 
a number of actions agreed to improve controls.

Approved by the Board of Dunelm Group plc on  
13 September 2017. 

In addition, the Committee monitored progress against 
actions agreed following the reports received in the 2015–16 
financial year from external assurance providers and noted 
that these had been completed. 

Liz Doherty 
Chair of the Audit and Risk Committee

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Letter from the Chair  
of the Remuneration 
Committee

Dear Shareholder
The year under review was difficult 
with challenging market conditions, 
and we made a number of significant 
investments in the business, including 
opening a second distribution centre 
and the acquisition of the Worldstores 
Group, a loss-making online business. 
While we are confident that these 
investments will create value they, 
together with a difficult marketplace, 
have impacted the financial 
performance of the Group this year,  
and both profits and the share price 
have declined. 

Given these circumstances and 
reflecting the financial performance 
of the Group, the variable elements of 
pay of executives has been lower than 
last year. The annual bonus entitlement 
was 14% of the maximum. No payment 
was made in respect of the financial 
targets which were linked to delivery 
of budgeted PBT and which was not 
achieved. The remainder of the bonus 
was linked to delivery of our Business 
Plans, against which good progress has 
been made, and personal performance. 
No awards were due to vest under 
our Long Term Incentive Plan. Will 
Adderley’s basic salary was reduced 
to £1 from 1 July 2015 at his request, 
and he has also requested that he not 
be considered for entitlement to an 
award under the Long Term Incentive 
Plan. Total executive pay was therefore 
£1.3m, 1.2% of PBT.

Since the year end, John Browett 
stepped down from the Board. 
Severance terms are still to be finalised, 
but will be in accordance with our 
Remuneration Policy and will be posted 
on our website once agreed in final form. 

Our 2015 Remuneration Policy requires 
Executive Directors to invest two-thirds 
of performance pay earned (after 
payment of tax and national insurance) 
in Dunelm shares, and to build a 
personal shareholding equivalent 
to 1× salary after three years and 2× 
salary after five years. After one year 
and nine months Keith Down holds 
21,610 shares (35% of salary). Due to 
the fall in Dunelm’s share price over the 
year, this does not reflect the personal 
investment made of 42% of salary. This 
includes investment of at least two-
thirds of bonus earned in FY16 under 
the “Lifetime Lock-in” requirement 
described in the Remuneration Policy. 
Keith Down intends to invest at least 
two-thirds of bonus received in respect 
of FY17 in Dunelm shares, and he is also 
due to receive the second instalment 
of his shares under his Joining Award 
in September, which he will retain after 
payment of tax and national insurance. 

Remuneration continues to be an 
issue of focus for shareholders and 
governance analysts, particularly 
where executive reward earned is out 
of line with profits and shareholder 
returns. Our policy has always been 
to devise a simple and transparent 
remuneration structure designed to 
reward shareholder value creation over 
the long term, the majority of which 
is performance based, according to 
stretching targets. The Committee is 
aware that increasingly attention is 
turning to the overall levels of executive 
pay compared to the remainder of the 
employee population and we have 
acknowledged this by decreasing the 
maximum pension entitlement for newly 
appointed Executive Directors  
(see over).

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Governance

Mindful of the views of investors and 
the government in relation to pension 
entitlement of executive directors, we 
have also proposed that we reduce the 
maximum pension entitlement for new 
Executive Directors from 20% of salary, 
to 15%. We consulted with our major 
shareholders in respect of all of the 
above changes and the majority of them 
were wholly supportive.

Further details of these changes and 
the rationale for them are set out in the 
Policy report on the following pages. 
Subject to shareholder approval, this 
new Remuneration Policy will remain 
binding until our AGM in 2020.

I hope that shareholders will understand 
the reasons for these changes and 
support them at the AGM.

As I am retiring from the Board 
following the AGM, I shall be handing 
over the chairmanship of the Committee 
and full details will be announced in due 
course.

I look forward to meeting shareholders 
at the AGM.

Yours sincerely,

Simon Emeny 
Chair of the Remuneration Committee

13 September 2017

Last year, we left the targets applicable 
to our Long Term Incentive Plan (LTIP) 
unchanged, but I mentioned that 
we would keep this under review as 
the potential impact of Brexit and 
other external factors on consumer 
behaviour and the cost structure of 
the business became clear. In light 
of the impact of changes to our 
business model, the investments we 
are making to accelerate our growth, 
and the challenging market conditions, 
the Committee reviewed the likely 
vesting profile for the LTIP. After careful 
consideration, we determined that this 
is no longer aligned to our policy to 
reward strong performance; the targets 
have become far more stretching than 
originally envisaged, and full payout is 
now virtually unachievable. We have 
therefore decided to recommend to 
shareholders that our 2015 Policy be 
changed to reduce the top end of the 
performance range so that it remains 
stretching, but is achievable: under 
the new Policy the maximum vesting 
will occur when compound annual 
growth in EPS equals RPI+12% over 
the three year performance period. We 
also propose moving back to an award 
based on percentage of salary rather 
than a fixed number of shares. 

These changes will only apply to awards 
made from 2018 onwards in respect of 
the three financial years commencing in 
June 2018. 

To ensure executive alignment, 
we propose that we pay dividend 
equivalents in respect of special 
dividends that are paid during the 
performance period of an LTIP award, in 
respect of shares which vest only. 

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Remuneration  
Report

How Our Policy is linked to Our Strategy

GROUP STRATEGY
DELIVER SHAREHOLDER VALUE THROUGH LONG TERM, SUSTAINABLE, PROFITABLE GROWTH

Remuneration strategy
 z Pay fairly for an individual’s role and responsibilities

Remuneration structure
 z Base pay and benefits at median or below

 z Reward strong performance

 z Annual bonus at median

 z Focus on long term value creation

 z Long Term Incentive Plan at upper quartile

 z Align Executives with shareholders through share 

ownership

 z Two thirds of variable pay retained in shares for duration 
of employment and half of these for a further two years

The principles behind, and the reasons for, the overall remuneration structure that we have adopted for our Executive Directors are 
directly related to our long term strategic goal of delivering shareholder value through the profitable growth of a quality business.

Since the flotation of the Company our Executive remuneration has been structured specifically:

 z To pay fairly and appropriately for an individual’s role and responsibilities

 z To reward strong performance

 z To be focused on long term value creation

 z To align Executives strongly with shareholders through share ownership

The majority of the Executive Directors’ potential remuneration is variable and performance-related in order to encourage and 
reward superior business performance and shareholder return. Discretion is allowed in certain circumstances to ensure rewards 
are appropriate and overall levels of pay are analysed carefully each year.

This is consistent with the creation of long term, sustainable growth in shareholder value through delivery of the objectives set 
out in our corporate strategy, which are all long term in nature; namely to become the UK customer’s number one choice for 
homewares and furniture, and to double our sales and profit over the medium term. Our approach is also in keeping with the 
family origin of the business, and is important to the Adderley family who remain our majority shareholders.

It is our intention to maintain a simple and transparent remuneration structure for the benefit of all parties.

Proposed changes to our  
2015 Remuneration Policy
Our current Remuneration Policy (the “2015 Policy”) was 
approved at the Annual General Meeting on 24 November 
2015 with over 97% of the votes cast in favour of it, and has 
been applied to remuneration paid to Executive Directors in 
FY 2016 and FY2017.

We are now proposing to make some changes to our 
2015 Policy as set out below. We wrote to shareholders 
representing 90% of our share register in the early summer of 
2017 proposing the changes set out below, as well as to their 
representative bodies, and followed this up with conference 
calls with the Chair of the Remuneration Committee, the 

Board Chairman, and the Company Secretary where 
requested. The shareholders and their representatives who 
wished to engage with us were supportive of the changes.

The following changes to our 2015 Policy are being proposed 
for approval at the Annual General Meeting in November 
2017 although, with the exception of the changes proposed 
regarding Special Dividend equivalents under the LTIP, and 
the pension entitlement for new Directors, these changes will 
not be effected until September 2018.

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Governance

Policy change

Rationale for change

Long Term Incentive Plan –  
performance criteria

The 2015 Policy states that the performance 
criteria applicable to each award will be 
growth in EPS compared with growth in RPI 
over the three year performance period. The 
performance range is stated to be EPS growth 
of RPI plus 3% per annum (threshold, 10% of 
award to vest) to EPS growth of RPI plus 15% 
per annum (100% of award to vest).

The proposal in the 2017 Policy is for the top 
end of the EPS range to be reduced, so that 
the performance range would be annual EPS 
growth of RPI plus 3% to annual EPS growth of 
RPI plus 12%.

Vesting for achieving the threshold level 
of performance will remain at 10% of the 
maximum.

This will apply to awards made from 2018 
onwards in respect of the FY19–FY21 
performance period, and future performance 
periods only. The targets in the 2015 Policy will 
be retained for the awards to be made in 2017 
for the FY18–FY20 performance period.

Since the 2015 Policy was introduced, the Group has reviewed and refined its 
strategy. As we move towards our target of 200 stores, the ability to grow 
rapidly through store openings reduces, and delivering growth in percentage 
terms from a larger business becomes more demanding. 

We have therefore implemented and invested in a number of strategic 
initiatives designed to grow and strengthen the Group’s business over the 
medium and long term. We expect that our recent Worldstores acquisition will 
re-energise our growth, transforming the business into a multichannel retailer. 

Our earnings growth has been impacted by the maturity of our business model 
and the investments we are making to revitalise future growth, including our 
acquisition of the Worldstores businesses. 

As a result, the Remuneration Committee now considers that the top end of the 
performance range of RPI plus 15% is no longer in line with our policy to pay 
our Executive Directors fairly and reward them for strong performance. Our 
view is that to provide a fair and meaningful incentive the top of the range is 
too high.

Our proposal therefore is that, for the awards to be made from the autumn 
of 2018 for the FY19–FY21 performance period onwards, the top end 
of the performance range (only) will be reduced to EPS growth of RPI 
plus 12% per annum. Our view is that from FY19, delivery of compound 
annual earnings growth of RPI plus 12% will result in the same level of 
stretch performance being required to achieve full vesting as was intended 
in our 2015 Policy. If achieved, it would also deliver returns to shareholders 
substantially above current analyst expectations.

The Remuneration Committee has decided not to implement this change 
until 2018 for the following reasons:

In the financial year ended June 2017 (FY17), the investments that we have made 
in our core business, and the costs of integrating and absorbing the losses 
in Worldstores, have meant that profits declined year on year. We have also 
incurred an exceptional item of £17m in the year relating to the Worldstores 
acquisition, and expect a further exceptional item of £7m in the year to June 
2018. We have agreed that for the purposes of measuring performance against 
LTIP targets we will use the statutory EPS figure. While we expect profit growth 
to resume in 2018, the profit and EPS decline in 2017 will mean that LTIP awards 
due to vest in 2017 will lapse. It is also likely that awards due to vest in 2018 and 
2019 will lapse. Consequently, it is likely that no LTIP share based awards will vest 
to the Executive Directors and senior management until 2020.

This also means that the EPS for the base year of measurement in respect of the 
awards to be made in 2017 (for the performance period FY18–FY20) of 36.1p 
is unusually low. If management complete their objectives of integrating and 
turning around the Worldstores businesses, delivering the other strategic 
business plans described in this report, and continuing to grow the core 
business ahead of the market, this would result in a double digit CAGR in EPS 
over the three year period to June 2020 in view of this low base. Recognising the 
scale of the management challenge required to deliver this performance and 
the current uncertain market conditions, the Remuneration Committee considers 
that a target range of RPI plus 3% to RPI plus 15% continues to be appropriately 
stretching for the 2017 award, but that the reduction in the top of the range 
should commence with effect from the 2018 award.

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Remuneration Report
CONTINUED

Policy change

Rationale for change

Long Term Incentive Plan –  
fixed number of shares

The 2015 Policy provides for each of the Chief 
Executive and Chief Financial Officer to receive 
an award over a fixed number of shares each 
year (rather than an award determined as a 
percentage of salary). The fixed number of 
shares contained in the 2015 Policy was based 
on a number equivalent to 200% of salary for the 
Chief Executive and 160% of salary for the Chief 
Financial Officer, based on the share price at  
the start of the performance period for the  
FY16–FY18 awards.

Our 2017 proposal is to revert to a more 
standard structure of granting an award over 
shares with a value equivalent to a percentage of 
salary (up to 200% of salary per annum).

This will apply to awards made from 2018 
onwards in respect of the FY19–FY21 
performance period and future performance 
periods. No change will be made to “in-flight” 
awards. 

Our 2015 Policy provided that each of our Executive Directors should receive a 
fixed number of shares under the LTIP, rather than the usual number linked to a 
percentage of salary. This means that the number of shares is highly geared to 
the share price, with a greater potential upside and downside. 

When we introduced the fixed number of shares in our 2015 Policy, we agreed 
to review this practice in 2018. Since the 2015 Policy was adopted, the Brexit 
vote has resulted in a general market downgrade of shares in the UK retail 
sector, recognising the specific impact that slower sales and increased costs are 
likely to have on this sector due to the devaluation of sterling. As a result, the 
potential value of an LTIP award based on the fixed numbers in the 2015 Policy 
is now significantly lower than 200% / 160% of salary respectively, and no longer 
in line with the policy objectives to pay fairly and appropriately and reward 
strong performance. The Remuneration Committee therefore considers that it 
would be appropriate to revert to a more usual arrangement based on awards 
equivalent to a percentage of shares (and we propose up to 200% of salary for 
each of the Chief Executive and the Chief Financial Officer). We have increased 
the potential award for our Chief Financial Officer, Keith Down, to reflect the 
increased size of his role in co-ordinating the Business Plans and the integration 
of the Worldstores businesses.

Recognising that the 2015 Policy provided for the fixed number of shares to 
remain in place for three years, the Remuneration Committee has decided to 
implement the change in respect of the awards to be made in 2018 for the 
FY19–FY21 performance period, in line with our original review timetable. 
We are seeking approval for the policy change now to avoid making piecemeal 
changes to the policy. 

Long term incentive plan –  
special dividend equivalents

We propose to include in the 2017 Policy the 
ability to pay dividend equivalents in respect of 
special dividends that are paid between the start 
of the performance period and up to the vesting 
date of an LTIP award. Dividend equivalents 
would be paid in respect of shares which vest 
only.

This change will apply to awards which vest after 
the 2017 Policy comes into effect. 

The policy will not apply to ordinary dividends.

To align the reward delivered to management with the returns achieved by 
shareholders, and to ensure that management are not disincentivised from 
taking actions which are in the best interests of shareholders. We are applying 
this to in-flight awards as well as future awards because we consider that failure 
to include the ability to pay special dividend equivalents was an oversight in our 
2015 Policy. 

The Committee recognises that the inclusion of dividend accruals on any vested 
awards increases the expected value of the award. However, the Committee is 
comfortable that the proposed amendment is appropriate as it is in line with 
practice adopted by other companies, it provides a relatively modest benefit to 
participants, and its effect is to align further the position of LTIP award holders 
with that of shareholders.

Pension entitlement

We propose to reduce the maximum pension 
entitlement of Executive Directors from 20% 
of salary to 15% of salary, for newly appointed 
directors only (please note that Keith Down’s 
current pension entitlement is 15% of salary).

The Remuneration Committee has taken into account the views recently 
expressed by a number of institutional shareholders and their representatives 
that there should be greater alignment of the pension entitlement of Executive 
Directors with that of other employees.

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Governance

Introduction
This Directors’ Remuneration Report is divided into three 
sections: the Letter from the Chair of the Remuneration 
Committee, set out on page 70; the Policy Report; and the 
Annual Report on Implementation.

The Policy Report sets out the proposed 2017 Remuneration 
Policy to apply with effect from the close of the Annual 
General Meeting in 2017, subject to shareholder approval.

The Annual Report on Implementation sets out how the 
policies approved in November 2014 and November 2015 
have been applied during the financial year being reported 

on and how policy will be applied in the coming year. This 
report will be put to shareholders for approval at the Annual 
General Meeting in November 2017, although the vote on the 
implementation report is advisory.

This report complies with the provisions of the Companies 
Act 2006 and Schedule 8 of the Large and Medium-sized 
Companies and Groups (Accounts and Reports) Regulations 
2013 (as amended), as well as the UK Corporate Governance 
Code and the UKLA Listing Rules.

The Policy Report
Directors’ Remuneration Policy 2017
The policy in place at the date of this report (the “2015 Policy”) took binding effect from the date of its approval by shareholders 
at the Annual General Meeting on 24 November 2015.

The policy set out below (the “2017 Policy”) is the policy that is proposed to apply from November 2017, subject to shareholder 
approval being obtained at the Annual General Meeting. The differences between the 2015 Policy and the 2017 Policy are 
summarised above in the section headed “Proposed changes to our 2015 Remuneration Policy”.

The information contained in this report is unaudited unless specifically stated as being audited.

Future policy table
The following table sets out the structure of remuneration for Directors of the Company.

Executive Directors

Base salary

Purpose and link to 
strategic objectives

 z Fixed remuneration for the role

 z To attract and retain the high-calibre talent necessary to develop and deliver the business strategy

 z Reflects the size and scope of the Executive Director’s responsibilities

Operation

 z Normally paid monthly

 z Base level set in the context of:

 Z Pay for similar roles in companies of similar size and complexity in the relevant market

 Z Scale and complexity of the role

 z Should comprise a minority of potential remuneration

Maximum 
opportunity

 z Reviewed annually, with percentage increases in line with the Company-wide review unless other 

circumstances apply, such as:

 Z A significant change in the size, scale or complexity of the role or of the Company’s business

 Z Development and performance in role (for example on a new appointment base salary might 

be initially set at a lower level with the intention of increasing over time)

 z The Committee does not consider it to be appropriate to set a monetary limit on the maximum 

base salary that may be paid to an Executive Director within the terms of this policy

Performance metrics

 z None, although performance of the individual is considered at the annual salary review

 z No recovery provisions apply to base salary

Retirement benefits

Purpose and link to 
strategic objectives

 z To provide a competitive post-retirement benefit

 z To attract and retain the high-calibre talent necessary to develop and deliver the business strategy

Operation

 z Contribution equivalent to a percentage of base salary made to a defined contribution plan or 

paid as a cash allowance

Maximum 
opportunity

 z Up to 15% of base salary (for Executive Directors appointed from November 2017 onwards.  

For Executive Directors appointed prior to that the maximum is 20% of base salary). No element 
other than base salary is pensionable

Performance metrics

 z None

 z No recovery provisions apply to retirement benefits

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Remuneration Report
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Executive Directors continued

Benefits

Purpose and link to 
strategic objectives

 z To provide a competitive benefits package

 z To attract and retain the high-calibre talent necessary to develop and deliver the business 

strategy

Operation

 z A range of benefits are provided, which may include car or car allowance; private health 

insurance for the individual and their family; permanent health cover; life assurance; mobile 
phone; use of a car and driver in connection with the role; colleague discount

 z Additional benefits, such as relocation expenses, housing allowance and school fees may also be 
provided in certain circumstances if considered reasonable and appropriate by the Committee

 z For non-UK Executives (none at present) the Committee may consider additional allowances in 

accordance with standard practice

Maximum 
opportunity

 z Current benefits provided are described in the Annual Report on Implementation on page 87

 z The Committee reserves the right to provide such benefits as it considers necessary to support 

the strategy of the Company

 z The Committee does not consider it to be appropriate to set a maximum cost to the Company of 

benefits to be paid

Performance metrics

 z None

 z No recovery provisions apply to benefits

Annual bonus –  awards to be made to Executive Directors other than Will Adderley, who has requested that  

he not be considered for annual bonus.

Purpose and link to 
strategic objectives

 z Rewards and incentivises delivery of annual financial, strategic and personal targets

Operation

 z Paid in cash, after the results for the financial year have been audited, subject to performance 

targets having been met

 z Two-thirds of bonus earned must be invested in Dunelm shares after tax and national insurance 

obligations have been met

Maximum 
opportunity

 z Maximum opportunity – 125% of base salary per annum

 z For on target performance – 40% of maximum opportunity

 z For threshold performance – 5% of maximum opportunity

Performance metrics

 z Stretching performance targets are set each year. Performance targets for the Executive Directors 
are typically based on financial and strategic objectives set by the Remuneration Committee 
annually

 z Financial objectives include, but are not limited to, budgeted PBT for the financial year taking into 

account market consensus and individual broker expectations

 z The strategic objectives will vary depending on the specific business priorities in a particular year

 z Typically, the majority of the annual bonus for Executives is subject to financial objectives

 z Awards are subject to recovery provisions (malus) at the discretion of the Committee if there has 
been a misstatement of results for the year in respect of which the bonus is paid, or if there has 
been an error in calculating performance, or in the case of gross misconduct

 z The Remuneration Committee also has the discretion to claw back the bonus up to three years 

after payment in the above circumstances and in cases of fraud, the Committee can apply malus 
and clawback for an unlimited period of time

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Governance

Executive Directors continued

Long Term Incentive Plan –  awards to be made to Executive Directors other than Will Adderley, who has requested that 

he not be considered for LTIP awards.

Purpose and link to 
strategic objectives

 z Supports delivery of strategy by targeting EPS growth, which the Committee believes to be 

closely aligned to the drivers of growth in the business over the long term

 z Rewards strong financial performance and sustained increase in shareholder value over the  

long term

 z Aligns with shareholder interests through the delivery of shares, the majority of which (after 

payment of tax liabilities) are retained

Operation

 z Conditional awards are made annually (which can take the form of a conditional award, nil-cost 
option or nominal value option), with vesting subject to performance over three financial years

Maximum 
opportunity

 z Two-thirds of all shares vesting must be retained by the Executive (after sale of shares to meet tax 

and national insurance obligations)

 z For awards to be made in respect of the FY18–FY20 performance period, the maximum annual 

award is 110,000 shares for the Chief Executive and 60,000 shares for the Chief Financial Officer, 
subject in either case to such adjustment as the Committee determines to take account of any 
variation in the Company’s share capital

 z For awards to be made in respect of the FY-19–FY21 performance period and awards to be 

made in future years, the maximum annual award for Executive Directors is shares with a value 
up to 200% of salary, calculated by reference to the market price of Dunelm shares on the date 
preceding the date of grant

 z For threshold performance: 10% of the award will vest

 z For maximum performance: 100% of the award will vest

 z Straight-line vesting between the threshold and maximum levels will apply for performance 

between threshold and maximum points

 z Dividend accruals may be made in respect of special dividends paid during the performance 
period applicable to an award and up to the vesting date. Payment would only be made in 
respect of shares vesting after applying performance criteria. This will apply to all awards vesting 
after the 2017 Policy comes into effect 

Performance metrics

 z Growth in fully diluted EPS over the three year performance period compared with growth in the 

index of retail prices (RPI) over the same period

 z The Remuneration Committee considers the target annually taking into account market 

consensus and individual broker expectations

 z For information, the target applicable to awards to be made are:

 Z No part of the award will vest until compound annual EPS growth exceeds RPI growth by 3%.

 Z For awards to be made in respect of the FY18–FY20 performance period, 10% of the award 
vests at compound annual EPS growth in excess of RPI plus 3%. 100% of the award vests at 
compound annual EPS growth in excess of RPI plus 15%.

 Z For awards to be made in respect of the FY19–FY21 performance period, and for awards 

made in future years, 10% of the award vests at compound annual EPS growth in excess of RPI 
plus 3%. 100% of the award vests at compound annual EPS growth in excess of RPI plus 12%.

 Z Between those figures the award will vest on a straight-line basis.

 z Awards are subject to recovery provisions (malus) at the discretion of the Committee if there has 
been a misstatement of results for the performance period to which the award relates, or if there 
has been an error in calculating performance or in the case of gross misconduct

 z The Remuneration Committee also has the discretion to claw back vested awards for up to three 
years from vesting in these circumstances and in cases of fraud, the Committee can apply malus 
and clawback for an unlimited period of time

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Remuneration Report
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Executive Directors continued

Lifetime Lock-in and personal shareholding targets

Purpose and link to 
strategic objectives

 z Aligns with shareholder interests through shareholding and promotes long term thinking

Operation

 z Executive Directors are required to build a beneficial holding of shares equal to 100% of salary 

after three years and 200% of salary after five years from appointment

 z A personal investment in Dunelm shares should be made on appointment as an Executive 

Director (subject to closed periods)

 z Two-thirds of amounts earned under the annual bonus and the LTIP (after payment of tax and 

national insurance) must be retained in Dunelm shares

 z These shares must be held during employment and at least 50% of them retained for at least two 

years after employment ends

 z The Remuneration Committee retains the right to waive this requirement in exceptional 

circumstances, such as death, divorce, ill health or severe financial hardship

Maximum 
opportunity

 z Not applicable

Performance metrics

 z Not applicable

All employee share plan (Sharesave)

Purpose and link to 
strategic objectives

 z Promotes share ownership by all eligible colleagues (including Executive Directors)

Operation

 z All UK employees with a minimum service requirement are eligible to join the UK tax approved 

Dunelm Group Savings Related Share Option Plan (the Sharesave)

 z Monthly savings are made over a period of three years linked to the grant of an option over 

Dunelm shares at a discount of up to 20% of the market price (or such other amount as permitted 
by law) at the date of invitation to join the plan

 z Invitations are normally issued annually at the discretion of the Remuneration Committee, which 

also has discretion to set the minimum service requirement, maximum discount, maximum 
monthly savings and any other limits (such as scaling back) within the terms of the scheme rules

Maximum 
opportunity

 z Maximum participation limits are set by the UK tax authorities. Currently the maximum limit is 

savings of £500 per month

Performance metrics

 z None

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Governance

Non-Executive Directors

Fees

Purpose and link to 
strategic objectives

 z To attract and retain a high calibre Chairman and Non-Executive Directors by offering competitive 

fee levels

Operation

 z Fees for the Chairman and Non-Executive Directors are set by the Board. No Director participates 

in any decision relating to his or her own remuneration

 z The Chairman is paid an all-inclusive fee for all Board responsibilities

 z The Non-Executive Directors receive a basic fee, with supplemental fees for additional Board 

responsibilities

 z The level of fee reflects the size and complexity of the role and the time commitment

 z Fees are reviewed annually and increased in line with the Company-wide increase. In addition, 
there will be a periodic review against market rates and taking into account time commitment 
and any change in size, scale or complexity of the business

 z Flexibility is retained to increase fee levels in certain circumstances, for example, if required to 

recruit a new Chairman or Non-Executive Director of the appropriate calibre

 z With the exception of colleague discount, no benefits are paid to the Chairman or the Non-

Executive Directors, and they do not participate in any incentive scheme

Maximum 
opportunity

 z Maximum fees to be paid by way of fees to the Non-Executive Directors are set out in the 

Company’s Articles of Association

 z Fees paid to each Director are disclosed in the Annual Report on Implementation

Performance metrics

 z None

The Committee reserves the right to make any remuneration payments and payments for loss of office notwithstanding that 
they are not in line with the policy, where the terms of the payment were agreed (i) before the policy came into effect or (ii) 
at a time when the relevant individual was not a Director of the Company and, in the opinion of the Committee, the payment 
was not in consideration for the individual becoming a Director of the Company. For these purposes ‘payments’ includes 
the Committee satisfying awards of variable remuneration, and in relation to an award over shares, the terms of payment 
are ‘agreed’ at the time the award is granted. This includes the satisfaction of the Joining Award granted to Keith Down on 
7 December 2015 to compensate him for deferred shares earned with his previous employer which were forfeited when he 
resigned.

The Committee may also make minor changes to this policy which do not have a material advantage to Directors, to aid its 
operation or implementation without seeking shareholder approval, but taking into account the interests of shareholders.

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Performance measures and how targets 
are set
The Remuneration Committee selects performance measures 
that it believes are:

 z Aligned with the Group’s strategic goals

 z Unambiguous and easy to calculate

 z Transparent to Directors and shareholders

Annual bonus
For the financial year 2017/18, 80% of the annual bonus is 
linked to PBT and 20% to personal and strategic objectives. 
Each Director’s annual bonus is therefore linked primarily to 
delivery of Group financial performance, but also to personal 
performance and contribution to the strategic progress 
of the Group. The PBT target is set by the Remuneration 
Committee each year, taking into account market consensus 
and broker expectations. Personal and strategic objectives 
are set at the commencement of the year and assessed by the 
Remuneration Committee.

The Committee reserves the right to adjust the financial 
performance target or change the performance condition 
if justified by the circumstances, for example if there was a 
major capital transaction.

For future years, the Committee will determine the financial 
measures and the weighting of financial and non-financial 
measures based on specific business priorities in a  
particular year.

LTIP
The EPS target for the LTIP is based on growth in fully diluted 
EPS compared to the increase in the Index of Retail Prices 
(RPI) over each performance period. The targets that apply to 
awards are set out in the Policy table on page 77.

The Remuneration Committee considered the use of EPS 
as a performance measure carefully when the Company 
was floated in 2006, and has discussed it with shareholders 
regularly. EPS is believed to be closely aligned to the 
drivers of growth for the business and in the long term, EPS 
performance is expected to be reflected in shareholder 
value. EPS is a more suitable performance measure for 
Dunelm than for many other companies and it is therefore 
considered appropriate to use it as a single measure for the 
LTIP. The use of EPS as a primary measure for Dunelm’s LTIP is 
considered appropriate because of the low level of leverage 
in the business and because the capital expenditure controls 
exercised by the Board are sufficiently rigorous to avoid EPS 
accretion by means of ineffective investment of capital.

The number of shares comprised in an award or the 
performance target which applies may be adjusted by the 
Remuneration Committee in accordance with the plan rules 
if justified by the circumstances, for example, if there were a 
major capital transaction. Any amendment and the reason for 
it would be fully disclosed. A copy of the plan rules is available 
from the Company Secretary on request.

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Governance

Illustrative performance scenarios
Following the year end John Browett stepped down as Chief Executive. Interim leadership will be provided by Andy Harrison, 
Chairman, and Will Adderley, Deputy Chairman, but both have requested that their current remuneration arrangements remain 
unchanged during this temporary period. Therefore, the following graphs set out what each of the executives could earn in the 
financial year 2017/18 under the following scenarios:

Keith Down

Will Adderley

£1,248k

29%

36%

£830k

25%

22%

53%

35%

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)
0
0
0
£
(
n
o
i
t
a
r
e
n
u
m
e
r

l

a
t
o
T

£440k

£440k

100%

Minimum

In line with 
expectations

Maximum

Minimum

In line with 
expectations

Maximum

£21k

£21k

£21k

LTIP

Annual bonus

Fixed pay

The following assumptions have been made in respect of the 
scenarios above:

Minimum (performance below threshold) – Fixed pay 
(comprising base salary, benefits and pension) only with no 
vesting under the annual cash bonus or LTIP (see table below). 

Base
(last known 
salary) 
£’000

Benefits
(as in single 
figure table) 
£’000

Pension 
(20%/15% of 
last known 
salary) 
£’000

Will Adderley
Keith Down

– 
364 

21 
21 

– 
551 

1  15% of salary reflecting pension provision for 2017/18.

In line with expectations – Fixed pay plus annual cash bonus 
at on target performance of 40% of maximum opportunity 
(i.e. 50% of salary) and vesting of 59% of the award of shares 
under the LTIP.

Maximum performance – Fixed pay plus 100% of maximum 
annual bonus opportunity (i.e. 125% of salary) and 100% of 
shares vesting under the LTIP.

Please note that two-thirds of performance pay earned by 
Keith Down (after payment of tax and national insurance 
liability) must be invested in Dunelm shares pursuant to the 
‘Lifetime Lock-in’.

Will Adderley has requested that his annual salary be 
maintained at £1 per annum, and he has waived his 
entitlement to receive an LTIP award.

It should be noted that the illustrative performance number is 
likely to be different to the actual pay that is earned by Keith 
Down during the year:

 z Actual pay will reflect Company and personal performance 

over the relevant performance period

 z We are required to show the value of the LTIP awards that 
are expected to be made in the year, not those which will 
actually vest. This valuation is based on the expected face 
value of the date of grant without making any assumptions 
for share price growth, and assuming that the award vests 
in full at the end of the three year performance period

 z The value of the LTIP award to be made is based on the 

average price of a Dunelm share over the three months to 
1 July 2017, which was 587.9p and the grant to Keith Down 
of an award over 60,000 shares – the actual share price at 
date of award is likely to differ

 z No adjustment is made for payment of special dividend 

equivalents as the level of these cannot be determined at 
the date of this report

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Remuneration Report
CONTINUED

Recovery
There is provision for recovery of variable pay, as highlighted 
in the policy table.

At the discretion of the Remuneration Committee, recovery 
(malus) may be made against any unpaid cash bonus or 
unvested LTIP options in the following circumstances:

 z performance to which a bonus or LTIP award relates proves 

to have been misstated or

 z there has been a miscalculation in the extent to which 
performance conditions have been met in respect of 
previous awards made to the individual that have vested 
and been exercised or

 z there has been gross misconduct on the part of the 

individual

Clawback may be operated at the discretion of the 
Remuneration Committee against all variable awards in the 
above circumstances, for up to three years from payment or 
vesting as appropriate; and in cases of fraud the Committee 
can apply malus and clawback for an unlimited period of time.

Salary, pension, benefits and Sharesave options are not 
subject to recovery.

Service contracts and loss of  
office payments
All of the Executive Directors have service contracts. The 
notice period for termination for Will Adderley is 12 months 
from either party, and for Keith Down is six months from 
either party. If the Company terminates the employment 
of the Executive Director it would honour its contractual 
commitment. Any payment of salary on termination is 
contractually restricted to a maximum of the value of salary 
plus benefits for the notice period. If termination was with 
immediate effect, a payment in lieu of notice may be made. 
The Remuneration Committee may apply mitigation in respect 
of any termination payment.

The Remuneration Committee has discretion to make a 
payment in respect of annual bonus, provided that it is pro-
rated to service.

The limited circumstances in which unexercised LTIP 
awards might be exercised following termination of an 
Executive Director’s service contract are set out below. If 
the Remuneration Committee exercises its discretion to 
allow exercise of an unvested LTIP award, it may make a 
cash payment in lieu of the anticipated value of the award, 
calculated at the date of the payment (taking into account 
prorating of the award and the extent to which performance 
criteria may apply, as appropriate).

Non-Executive Directors have letters of appointment. The 
term is for an initial period of three years with a provision for 
termination on one month’s notice from either party, or three 
months’ notice from either party in the case of Andy Harrison, 
the Chairman. Letters are renewed for up to two additional 
three year terms, and then renewed annually. The letter of 
appointment will terminate without compensation if the 
Director is not reappointed at the AGM.

The Directors’ service contracts and letters of appointment 
are available for inspection by shareholders at the Company’s 
registered office.

Exercise of LTIP and Sharesave options 
following termination of employment
LTIP
If a participant leaves the employment of the Group, the 
following provisions apply to options granted under the LTIP:

 z Options that have vested but have not yet been exercised 

may be exercised within six months of cessation of 
employment (12 months in the case of death)

 z Except in the case of dismissal for gross misconduct, 
options which have not yet vested, but where the 
performance period has elapsed (for example if 
cessation of employment occurs during the deferral 
period applicable to LTIP options granted to David Stead 
(former Finance Director) from 2013 onwards), may be 
exercised within six months of the relevant vesting date 
(or 12 months in the case of death), to the extent that the 
performance condition has been met. The Remuneration 
Committee has discretion to allow earlier exercise but 
would only use this in exceptional circumstances (such as 
death or ill health retirement), or at its discretion for a  
good leaver

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Governance

Change of control and other  
corporate events
LTIP
The following provisions apply to awards made under the 
Long Term Incentive Plan in accordance with the Plan rules if 
there is a change of control or winding up of the Company:

 z Any vested but unexercised options may be exercised

 z Any options in respect of which the performance period 
has elapsed and to which the performance condition has 
been applied will vest and may be exercised

 z Any options in respect of which the performance period 
has not elapsed may be exercised at the discretion of the 
Remuneration Committee, subject to any adjustment to 
take into account the amount of time that has elapsed 
through the performance period and the extent to which 
any performance criteria have been met

 z The Executive Director may agree that his or her awards 
are ‘rolled over’ into shares of the acquiring company as  
an alternative

If the Company has been or will be affected by any demerger, 
dividend in specie, special dividend or other transaction 
which will adversely affect the current or future value of any 
awards under the LTIP, the Plan rules allow the Remuneration 
Committee, acting fairly and reasonably, to determine the 
extent to which any awards should vest and the period within 
which Options may be exercised.

A copy of the Plan rules is available from the Company 
Secretary on request.

 z If the participant leaves the Group before an option has 
vested and before the performance period has elapsed, 
the option will usually lapse. Except in the case of dismissal 
for gross misconduct, the Remuneration Committee has 
the discretion to allow the exercise of options for which 
the performance period has not elapsed at the date of 
cessation of employment, within six months of the relevant 
vesting date (or 12 months in the case of death). The 
Remuneration Committee also has discretion to allow 
earlier exercise. The Remuneration Committee would only 
use this discretion in exceptional circumstances (such as 
death or ill health retirement), or at its discretion for a  
good leaver

 z If early exercise is permitted, the Remuneration Committee 
may apply an adjustment to take into account the amount 
of time that has elapsed through the performance period 
and the extent to which any performance criteria have 
been met

In all cases, unexercised LTIP awards would be subject to 
recovery (malus) in the relevant circumstances. In respect of 
LTIP awards made after 1 July 2014, clawback may also apply 
to vested awards.

Sharesave
If a participant leaves the Group, options granted under the 
Sharesave will normally lapse, but may be exercised within 
six months from the cessation of employment due to death, 
injury, disability, retirement, or redundancy (or 12 months 
in the case of death), or the employing company leaving 
the Group or, provided that the option has been held for at 
least three years, cessation for any other reason (apart from 
dismissal by the Company).

Joining award granted to Keith Down on 
7 December 2015
If Keith Down leaves the employment of the Group prior to 
vesting of the joining award it will lapse if he leaves due to 
resignation, or he is dismissed for misconduct. If he leaves 
for any other reason it will vest on the normal vesting date 
and be exercisable for six months (if it has not already 
vested), although the Committee retains discretion to permit 
the award to vest earlier. If Keith leaves other than due to 
resignation or dismissal for misconduct after the award 
vested, it will be exercisable for six months after cessation. 

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Sharesave
Sharesave options may be exercised within six months 
following a change of control or winding up of the Company, 
using savings in the participant’s account at the date of 
exercise. The participant may agree that his or her awards 
are ‘rolled over’ into shares of the acquiring company as an 
alternative.

If the Company has been or will be affected by a 
capitalisation, rights issue, subdivision, reduction, 
consolidation, special dividend or other variation in respect 
of which HMRC will allow the variation of options, the Plan 
rules allow the Remuneration Committee, with the consent 
of HMRC, to vary the number and/or nominal value of 
shares covered by an option or the option price to be varied 
proportionately.

A copy of the Plan rules is available from the Company 
Secretary on request.

Joining award granted to Keith Down on 
7 December 2015
If there is a change of control or winding up of the Company, 
shares subject to the award will vest and may be exercised  
in full.

The Executive may agree that his awards are ‘rolled over’ into 
shares of the acquiring company as an alternative.

Executive pay and the pay of other 
colleagues
Pay for all colleagues throughout the Group is set at a level that 
is fair for the role and responsibilities of the individual, and is 
designed to attract and retain high calibre talent that is needed 
to deliver the Group’s strategy, without paying too much.

The remuneration of Executive Directors is more heavily 
weighted towards variable pay than other colleagues, so 
that a greater part of their pay is linked to successful delivery 
of strategy and aligned with shareholders. They are also 
required to retain two-thirds of post-tax performance pay in 
Dunelm shares to be held for the duration of employment 
and beyond, and are subject to higher personal shareholding 
targets.

The remuneration of colleagues below the Board reflects the 
seniority of the role, market practice and the ability of the 
individual to influence Company performance.

All eligible colleagues are encouraged to participate in the 
Sharesave plan, which enables them to become shareholders 
at a discounted rate. Participation is usually offered annually at 
the maximum price discount permitted (currently 20%), at the 
discretion of the Remuneration Committee.

In setting the policy for the Executive Directors’ remuneration, 
the Committee takes note of the overall approach to 
remuneration in the Group. The Committee also has formal 
oversight of the remuneration of Executive Board members.

The base salary of Executive Directors may be increased 
annually in line with the Company-wide award unless other 
circumstances apply, as set out in the policy table.

The Committee does not formally consult with colleagues 
in relation to executive pay. However, colleagues have the 
opportunity to raise any concerns via the People Director, or 
anonymously through our engagement survey, which includes 
a specific question relating to fairness of pay relative to other 
colleagues. Recent engagement surveys have not identified 
executive pay to be a concern to colleagues. The Committee 
will be considering how it can engage directly with colleagues 
during the coming year. 

Shareholder views
The Board is committed to ongoing engagement with 
shareholders in respect of all governance matters, including 
executive remuneration.

In addition to this, the Company holds a Corporate 
Governance Day, usually every two years, hosted by the 
Chairman, the Deputy Chairman and the other Non-Executive 
Directors, to which all major shareholders are invited. This 
enables both parties to discuss governance topics informally, 
including remuneration. In addition, the Chairman and Non-
Executive Directors usually attend results presentations and a 
selection of shareholder meetings.

Formal feedback on shareholder views is given to the Board 
twice per annum by the Company’s brokers and financial 
public relations advisers. The AGM reports issued by the 
Investment Association (IA), the Pension and Lifetime Savings 
Association, ISS and Pensions Investment Research Council 
(PIRC) are also considered by the Board.

All Directors usually attend the Annual General Meeting, and 
the Chairman and the Chair of the Remuneration Committee 
may be contacted via the Company Secretary during the year.

If any significant change to policy were proposed, the 
Committee would consult with major shareholders in 
advance. Shareholders were consulted prior to putting 
forward both the 2015 Policy and the 2017 Policy for approval.

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Approach to recruitment remuneration 
The Remuneration Committee will apply the following 
principles when agreeing a remuneration package for a 
new Director (whether an external candidate or an internal 
promotion):

 z The package must be sufficient to attract and retain the 
high calibre talent necessary to develop and deliver the 
Company’s strategy

 z No more should be paid than is necessary

 z In accordance with the policy, the maximum pension 

entitlement (or cash allowance) for a newly appointed 
Executive Director will be 15% of salary

 z Remuneration should be in line with the policy 

approved by shareholders set out above; however, the 
Committee reserves the discretion to make appropriate 
remuneration decisions outside the standard policy to 
meet the individual needs of the recruitment provided the 
Committee believes the relevant decisions are in the best 
interests of the Company

These circumstances might include:

 — Where an interim appointment is made on a short term 
basis, including where the Chairman or another Non-
Executive Director has to assume an executive position

 — Where employment commences at a time in the year 
when it is inappropriate to provide a bonus or share 
incentive award as there is insufficient time to assess 
performance, the quantum for the subsequent year 
might be increased proportionately instead

 — An executive is recruited from a business or location 
that offered benefits that the Committee considers 
it appropriate to ‘buy out’ but cannot do so under 
the specific terms of the Regulations, or which the 
Committee considers it appropriate to offer

Examples of remuneration decisions that the Committee may 
make are set out below:

 z It may be appropriate to offer a lower salary initially, with a 

series of increases to reach the desired salary over a period 
of time, subject to performance

 z A longer notice period of up to a maximum of 24 months 
might be offered, reducing by one month for every month 
served until the policy position is reached

 z The Committee may also alter the performance criteria 
applicable to the initial annual bonus or LTIP award so 
that they are more applicable to the circumstances of the 
recruitment

 z An internal candidate would be able to retain any 

outstanding variable pay awarded in respect of their 
previous role that pays out in accordance with its terms  
of grant

 z Appropriate costs and support will be provided if the 
recruitment requires the relocation of the individual

As stated above, newly recruited Executive Directors would 
now be subject to a reduced maximum pension entitlement 
of 15% of base salary.

The maximum level of variable pay that could be awarded 
to a new Executive Director in the first year of employment, 
excluding any buyout arrangements, would normally be 
in line with the policy table set out on pages 76 to 78. The 
Committee would explain the rationale for the remuneration 
package in the next annual report of the Company.

In addition, on hiring an external candidate the Committee 
may make arrangements to buy out remuneration that the 
individual has forfeited on leaving a previous employer. The 
Committee will generally seek to structure buyout awards 
and payments on a comparable basis to remuneration 
arrangements forfeited. These awards or payments are 
excluded from the maximum level of variable pay referred 
to in the policy tables; however, the Committee’s intention is 
that the value awarded or paid would be no higher than the 
expected value of the forfeited arrangements. 

In order to implement the arrangements described, the 
Committee may rely on the exemption in Listing Rule 9.4.2, 
which allows for the grant of share or share option awards 
to facilitate, in unusual circumstances, the recruitment of a 
Director.

The Committee does not intend to use any discretion in 
this section to make a non-performance related incentive 
payment (for example a ‘golden hello’).

On the appointment of a new Chairman or Non-Executive 
Director, the fees will be set taking into account the 
experience and calibre of the individual and pay for similar 
roles in companies of similar size and complexity in the 
market. No share incentives or performance related incentives 
would be offered.

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Annual Report on Implementation
This section of the report sets out how the Directors’ Remuneration Policy which was approved by shareholders on 24 
November 2015 has been applied in the financial year being reported on.

Committee membership and meetings
The following Directors served on the Remuneration Committee during the year:

Table 1 – Committee membership

Member

Simon Emeny (Chair)

Liz Doherty

Andy Harrison

William Reeve

Peter Ruis

Period from:

25 June 2007

1 May 2013

1 September 2014

1 July 2015

10 September 2015

To:

To date

To date

To date

To date

To date

The Company Secretary acts as secretary to the Committee.

Five meetings were held in the year and members’ attendance was as shown in the table below.

Table 2 – Attendance at Committee meetings

Member

Simon Emeny (Chair)

Liz Doherty

Andy Harrison

William Reeve

Peter Ruis

Meetings 
attended:

5/5

5/5

5/5

5/5

5/5

No Director ever participates when his or her own remuneration is discussed.

Advisers
The Committee uses Deloitte for general advice in relation to executive remuneration on an ad hoc basis. Deloitte is a member 
of the Remuneration Consultants’ Group and as such voluntarily operates under a code of conduct in relation to executive 
remuneration consulting in the UK. Deloitte does not have any other ongoing business relationship with the Group. The 
Committee is satisfied that the advice that they have received from Deloitte in the year has been objective and independent.

Total fees paid to Deloitte for remuneration related work in the year were £10,780 (2016: £6,400).

The Chief Executive attends Committee meetings by invitation to make recommendations as to the remuneration payable to 
below Board executives. The People Director attends all meetings by invitation to advise on remuneration related issues and 
provide details of the remuneration applied throughout the Group so that a consistent approach can be adopted.

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Governance

Single figure for total remuneration (audited information)
The following table sets out total remuneration for Directors for the period ended 1 July 2017: 

Table 3 – Directors’ remuneration – single figure table

Salary/fees7
£’000

Benefits3
£’000

Bonus4
£’000

LTIP awards5
£’000

Pension6
£’000

Total
£’000

2017

2016

2017

2016

2017

2016

2017

2016

2017

2016

2017

2016

Director

Executive

John Browett

Keith Down1 

Will Adderley

David Stead2

Non-Executive

Marion Sears

Simon Emeny

Liz Doherty

William Reeve

Peter Ruis2

Total

Andy Harrison 

204

198

510

357

—

—

500

199

—

140

49

61

55

49

49

53

59

54

48

39

21

21

21

—

— 

— 

— 

— 

— 

— 

21

31

21

10

— 

— 

— 

— 

— 

— 

89

62

—

—

— 

— 

— 

— 

— 

— 

361

144

—

81

— 

— 

— 

— 

— 

— 

— 

66

—

—

— 

— 

— 

— 

— 

— 

— 

— 

—

144

— 

— 

— 

— 

— 

— 

102

 54

—

— 

— 

— 

— 

— 

— 

100

30

—

14

722

560

21

—

982

404

21

389

— 

— 

— 

— 

— 

— 

204

198

49

61

55

49

49

53

59

54

48

39

1,334

1,290

63

83

151

586

66

144

156

144

1,770

2,247

1  Keith Down joined the Board on 7 December 2015. His basic salary, benefits, pension and bonus for 2016 are pro-rated from that date. 
2  David Stead retired from the Board on 31 December 2015. His basic salary, benefits and pension for 2016 are pro-rated to that date. He has received a 
time pro-rated percentage of his 2016 annual bonus entitlement, after applying the financial performance criteria over the full performance period and 
the personal performance criteria to the date of his cessation of employment.

Peter Ruis joined the Board on 10 September 2015. His fees for 2016 are pro-rated from that date

3  Benefits include the cost to the Company of a car allowance and private health insurance for the individual and their family. 
4  Annual bonus is the amount earned in respect of the financial year 2016–17. Details of how this was calculated are set out below. John Browett left the 
Group on 29 August 2017 and the terms of his severance package, including whether or not he will be paid bonus for the 2017 financial year, have yet 
to be agreed. Full disclosure will be made on the Company’s website once terms have been agreed, and in next year’s annual report.

5  The LTIP award number for 2017 is the value of the LTIP award vesting whose three year performance period ends on the last day of the financial 

period being reported (2016–17). Details of how this value was calculated are set out in the note to table 5. The first LTIP grant to John Browett and 
Keith Down was made in December 2015. Therefore, there are no LTIP awards vesting to them for 2017.

The comparable figure for 2015–16 is the actual value of the 2013 LTIP award which crystallised in favour of David Stead on 7 October 2016, based 
on the number of shares due after applying the performance criteria and pro-rating for time served, multiplied by the mid-market price on 7 October 
2016, of 799.5p. The comparable figure in the 2015–16 annual report was based on the number of shares in the 2012 LTIP award due to vest in favour 
of David Stead calculated using the average share price over the three months preceding the end of the performance period on 2 July 2016, which 
was 869.95p. Note that this award is subject to a two year holding period, and David Stead may not exercise the award until 7 October 2018. 

The figure shown for Keith Down in 2017 reflects the value of tranche 1 of his Joining Award which vested on 15 September 2016.

6  Pension is 20% of base salary for John Browett, and 15% of base salary for Keith Down and 10% for David Stead. Will Adderley waived his entitlement 

to pension from 1 July 2015.

7  From 1 July 2017, John Browett and Keith Down’s base salary was increased by 2%, in line with the Company-wide award. Will Adderley’s base salary is 
held at £1 per annum. The fee for the Chairman and the base fee for the other Non-Executive Directors were also increased by 2%. The fee for chairing 
the Remuneration Committee and the Audit Committee was increased to £10,000. The SID fee was increased by 2%.

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Annual bonus
John Browett and Keith Down were awarded an annual performance-related cash bonus for 2016–17 with a maximum potential 
payment of 125% of salary. The performance condition was linked to PBT versus budget (80%), and performance against 
personal and strategic objectives (20%). Although not exercised this year, the Committee has the ability to apply judgement 
to increase or decrease the amount payable by application of the formula, although no more than the maximum potential 
opportunity would be paid. 

As stated in note 4 to table 3 above, John Browett left the Group on 29 August 2017 and the terms of his severance package, 
including whether or not he will be paid bonus for the 2017 financial year, have yet to be agreed. Full disclosure will be made 
on the Company’s website once terms have been agreed, and in next year’s annual report.

Will Adderley has waived his entitlement to bonus.

Financial target – 80% of bonus opportunity
For the period ended 1 July 2017, budget PBT was £134.0m. The financial target set was such that no bonus would be paid 
until PBT reached £127.3m and maximum bonus would be paid at £140.7m. Between those numbers, bonus would be payable 
calculated on a straight-line basis. Market consensus for 2016–17 PBT at the date the target was set in early September 2016 
was £133.6m.

PBT for 2016–17 was £92.4m, and pre exceptional items was £109.3m. There was no payment in respect of this PBT element 
of the bonus. In considering performance against targets for the purposes of the annual bonus, the Remuneration Committee 
has decided that PBT pre exceptional items should be used. This is considered appropriate because exceptional items relating 
to the Worldstores acquisition were not known or contemplated when the original budget and targets were set. However, this 
made no difference to the overall bonus outcome in 2016/17.

Strategic and personal objectives – 20% of bonus opportunity
The strategic and personal bonus targets were linked to progress against the eight Business Plans agreed by the Board in May 
2016 and set out in last year’s annual report, and other supporting objectives. 

Performance against these strategic and personal objectives was assessed as follows:

Target

Performance

Delivery of material financial benefit from the eight 
Business Plans

Delivery of an exciting growth plan for FY19–FY21

Reinforce low cost culture 

Deliver a clear articulation of the Dunelm Brand

Strengthen and develop the executive team

A number of the planned milestones were achieved but overall 
performance was mixed, partly due to conscious re-prioritisation 
of resource to focus on integration of the Worldstores businesses. 
Information on progress against the eight Business Plans is set out in 
the Strategic Report

The Worldstores acquisition has accelerated the potential for online 
growth and development of the business. A revised five year plan was 
agreed by the Board in May 2017.

A number of activities were progressed but there was a shortfall 
against targeted cost savings.

A new Brand identity was delivered and incorporated into the 
marketing programme. Some planned brand marketing activity was 
deferred due to budget constraints.

A stable executive team is in place with a strengthened succession 
plan. Key Worldstores management have been retained.

Upgrade the investor relations strategy  
(Keith Down only)

Some progress made. Planned Capital Markets Day deferred to 
October 2017 due to the Worldstores acquisition.

It was determined that 70% (2016: 100%) of this element of the bonus had been earned, giving rise to a payment of £62,475  
to Keith Down (2016: £49,774, pro-rated to service during the year). As John Browett stepped down from the Board on  
29 August 2017, his bonus of £89,250 (2016: £125,000) may be paid in the discretion of the Remuneration Committee as 
part of his severance settlement. At the date of this report severance terms are yet to be agreed and therefore it is not known 
whether some or all of this will be paid. 

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Governance

Total bonus earned is set out in the table below:

Table 4 – Annual bonus earned in respect of 2016–17 performance

Keith Down

Will Adderley (waived entitlement)

Bonus  
awarded
£

£62,475

— 

Percentage 
of maximum 
award
£

14%

N/A

Note: As John Browett, Chief Executive during the financial year, stepped down from the Board on 29 August 2017, his bonus of £89,250 (2016: £125,000) 
may be paid in the discretion of the Remuneration Committee as part of his severance settlement. At the date of this report severance terms are yet to be 
agreed and therefore it is not known whether some or all of this will be paid. 

LTIP – awards earned in respect of performance in 2014–17
The only LTIP award which is due to mature in respect of 2014–17 performance is that granted to the former Chief Financial 
Officer, David Stead in 2017, who retired on 31 December 2015. The Remuneration Committee determined that as a ‘good 
leaver’, David would be entitled to receive part of this award, subject to performance criteria, and pro-rated by time served over 
the performance period (the three financial years ended 1 July 2017). In the case of the award maturing on 9 October 2017, 
and exercisable from 9 October 2019, this would equate to a maximum of 27,035 shares. The performance criteria applicable 
to this award was based on growth in fully diluted EPS over the performance period. For further information please see the 
policy report on page 77.

Over the three year performance period which ended on 1 July 2017, reported fully diluted EPS declined at a compound 
annual rate of 6.9%. This is 8.2% below the compound annual growth in RPI over the same period. Accordingly, the award 
granted to David Stead in October 2014 will lapse.

Table 5 – LTIP awards earned in respect of performance in 2015–17

David Stead

Shares 
vesting

Percentage
 of maximum 
award

0

0%

Will Adderley waived his entitlement to receive an LTIP award in 2014. John Browett and Keith Down joined the business in 
2015 and no awards under the LTIP are due to vest to them until 2018.

The 2014 LTIP award for FY15–FY17 to David Stead as described above is included in the single number for total remuneration 
for 2016/17 set out in table 3. 

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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LTIP awards made to Directors during 2016–17
LTIP awards were made on 19 October 2016 to John Browett and Keith Down as set out below. As John Browett resigned on 
29 August 2017, unless permitted by the Remuneration Committee under the terms of his severance settlement, this award will 
lapse.

Table 6 – LTIP awards made to Directors during 2016–17

Face value at 
date of award
(percentage 
of salary 
where 
relevant)

Number 
of 
shares

110,000

£849,7501

Name

Award

John 
Browett

Nil cost 
option 
under 
LTIP

Performance 
period

Vesting date

% vesting 
at threshold 
performance

July 2016 to 
June 2019

19 October 
2019 

10%

Performance condition

Growth in fully diluted EPS over 
the three year performance 
period compared with growth in 
the index of retail prices (RPI) over 
the same period.
No part of the award will vest until 
compound annual EPS growth 
exceeds RPI growth by 3%.
10% of the award vests when 
compound annual growth in EPS 
exceeds RPI growth by 3%.
100% of the award vests when 
compound annual growth in EPS 
exceeds RPI by 15%. Between 
those figures the award will vest 
on a straight-line basis.
Two-thirds of shares vesting (after 
payment of tax and national 
insurance) must be held for the 
duration of employment, and 
50% of these retained for two 
years following termination

Keith 
Down

Nil cost 
option 
under 
LTIP

60,000

£463,5001

As for John Browett

July 2016 to 
June 2019

19 October 
2019

10%

1  Based on the closing share price on 18 October 2016, of 772.5p per share.

Joining award made to Keith Down in 2015
Following approval by shareholders at the AGM on 24 November 2015, and as noted in last year’s annual report, a joining 
award was made to Keith Down on 7 December 2015 over 33,958 shares in the form of a nil cost option, under the terms of the 
Share Award Agreement approved by shareholders on 24 November 2015. The market value of the award was £335,000 based 
on the closing share price on 4 December 2015, of 986.5p per share. 7,470 (22%) of these shares vested on 15 September 
2016, and 26,488 (78%) of these shares are due to vest on 15 September 2017.

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Governance

Payments to past Directors and for loss of office (audited)
David Stead
David Stead retired from the Board on 31 December 2015. David received his salary, benefits and pension allowance as usual 
until his leaving date of 31 December 2015, at the rate set out in the Annual Report for 2014/15.

At 31 December 2015, David had three outstanding awards under the LTIP:

Table 7 – David Stead’s LTIP awards at his retirement date (31 December 2015): 

Award date 

Performance period

Normal vesting 
date 

No. of shares

7 October 2013

9 October 2014

FY14–FY16

7 October 2018*

FY15–FY17

9 October 2019*

15 October 2015

FY16–FY18

15 October 2020*

49,216

53,922

44,592

* Includes two year holding period following the end of the three year performance period.

No. of shares 
pro-rated to 31 
December 2015

No. of shares to 
vest after applying 
performance 
condition

40,976

27,035

7,350

18,029

Nil

n/a

The Remuneration Committee determined that as a ‘good leaver’ with 12 years’ service during a time of substantial growth 
in shareholder value, David may exercise the above awards, subject to time pro-rating, and after applying the applicable 
performance criteria over the full performance period. The maximum possible vesting, if performance conditions are fully met, 
is set out in the table above (column headed “No. of shares pro-rated to 31 December 2015”).

The awards may be exercised within six months of the normal vesting date specified above.

The above arrangements are fully in line with the Remuneration Policy approved at the AGM in November 2015. The LTIP award 
made to David Stead in October 2015 was disclosed in the 2015 and 2016 remuneration reports which were approved by 
shareholders. The Remuneration Committee’s decision reflects the service provided by David over the financial years covered 
by the applicable performance periods and has been pro-rated according to that service over those periods.

No further payments have been or are being made to David Stead in respect of loss of office or the termination of his 
employment.

Statement of Directors’ share interests (audited)
Executive Directors are subject to a shareholding target which requires them to build a beneficial holding of Dunelm shares 
with a value of 1× salary after three years and 2× salary after five years (measured by reference to share price at the financial 
year end). In addition, they are required to make a personal investment in Dunelm shares on appointment (subject to Company 
close periods); and to invest two-thirds of any annual bonus paid and LTIP awards earned (after payment of tax and national 
insurance liability on exercise) in Dunelm shares.

Will Adderley complies with this requirement at the financial year end. 

John Browett was appointed on 1 July 2015 and Keith Down was appointed on 7 December 2015.

Table 8 and Table 9 show the interests of the Directors in shares of the Company at 1 July 2017.

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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CONTINUED

Table 8 – Directors’ beneficial shareholdings (audited)

Will Adderley

Andy Harrison

Marion Sears

John Browett 

Simon Emeny

Keith Down

William Reeve

Liz Doherty

Peter Ruis

At 1 July 
2017
1p Ordinary 
Shares

At 2 July 
2016 
1p Ordinary 
Shares

54,161,779

54,161,779

202,932

105,000

55,030

28,555

21,610

7,000

2,500

—

108,133

101,313

23,251

28,555

8,511

2,500

2,500

—

Total 
beneficial 
holding 
following 
purchase

64,128

10,000

31,240

—

986.5p

772.5p

942.5p

986.5p

772.5p

986.5p

772.5p

Between the financial year end and the date of this report Directors have purchased shares as follows:

Name

John Browett

William Reeve

Simon Emeny

Date of purchase No. purchased

12 July 2017

14 July 2017

17 July 2017

9,098

3,000

2,685

Price

546.5p

559p

556p

Table 9 – Directors’ interests in options at the period end (audited)

Director

Will Adderley 

John Browett

Keith Down

Nature of 
award

Share 
options at
 1 July 
2017

End of 
performance 
period

Option 
price

Market price of 
shares at date of 
award

Date of 
award

—

Dec 2015

Oct 2016

—

Nil

—

2016–18 LTIP

110,000

June 2018

2017–19 LTIP

110,000

June 2019

—

Nil

Nil

Nov 2015

2016/18 Sharesave

2,385

Dec 2018

754.5p

Dec 2015

Oct 2016

Dec 2015

2016–18 LTIP

60,000

June 2018

2017–19 LTIP

60,000

June 2019

Joining award

26,488

Sept 2017

Nil

Nil

Nil

Nov 2016

2017–19 Sharesave

2,910

Dec 2019

618.5p

The LTIP awards above are subject to the performance condition noted in Table 6 above.

Further details of Keith Down’s joining award are set out in last year’s annual report, and details of the Sharesave scheme are set 
out in the policy table.

Details of options held by David Stead, former Chief Financial Officer, who retired from the Board on 31 December 2015, are 
set out in Table 7.

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Governance

Share options and dilution
The Remuneration Committee considers the provisions of the Investment Association’s Guidelines on Executive Remuneration 
when determining the number of shares over which share scheme incentive awards may be made. At the date of this report, 
since flotation of the Group in 2006, options have been granted over 2.4% of the Company’s issued share capital. The Group 
does not hold any shares in an employee benefit trust.

Service contracts
In accordance with the Group’s policy, the service contracts of the Executive Directors have no fixed term, the notice period 
for termination is 12 months from either party for Will Adderley, and six months for John Browett and Keith Down. Payments 
on termination are restricted to a maximum of the value of base salary and benefits for the notice period. The Remuneration 
Committee may apply mitigation in respect of any termination payment.

The Non-Executive Directors have letters of appointment for an initial period of three years with a provision for termination of 
one month’s notice from either party, or three months’ notice from either party in the case of Andy Harrison, the Chairman.

Table 10 – Directors’ service contracts 

Will Adderley

Keith Down

Marion Sears

Simon Emeny

Liz Doherty

Andy Harrison

William Reeve

Peter Ruis

Date of 
contract

Unexpired 
term

Notice 
period

28 September 2006

7 December 2015

n/a

n/a

12 months

6 months

22 July 2004

10 months

25 June 2007

9 months

1 May 2013

19 months

1 month

1 month

1 month

1 September 2014

23 months

3 months

1 July 2015

9 months

10 September 2015

12 months

1 month

1 month

Since Marion Sears has now served 13 years on the Board (11 of which are post flotation of the Company in 2006), and Simon 
Emeny has served ten years on the Board, their contracts are renewed for one year terms (rather than three), with the notice 
period referred to above. 

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Remuneration Report
CONTINUED

Relative TSR performance
The graph below shows the Group’s performance over seven years, measured by total shareholder return, compared with the 
FTSE General Retail Index and the FTSE 250. The Remuneration Committee has chosen these indices for comparison because 
they provide a range of comparator companies which have similar market capitalisation, which are in the same sector and 
which face similar market and economic challenges in the long term.

Table 11 – Total shareholder return performance graph (rebased to 2 July 2009 = 100)

Dunelm

FTSE 250

FTSE 350 
Retail

)

l

m
e
n
u
D
o
t

d
e
s
a
b
e
r
(
e
c
i
r
p
e
r
a
h
S

700

650

600

550

500

450

400

350

300

250

200

150

100

301.0 %     

220.1%

32.1%

July 09

July 10

July 11

June 12

June 13

June 14

June 15

June 16

June 17

The shares traded in the range 591.5p to 909p during the year and stood at 601.5p at 1 July 2017.

Table 12 – Historic Chief Executive pay
The table below sets out the prescribed remuneration data for each of the individuals undertaking the role of Chief Executive 
during each of the last eight financial years:

FY16/17

FY15/16

FY15/16

FY14/15

FY14/15

FY13/14

FY12/13

FY11/12

FY10/11

FY10/11

FY09/10

CEO Single
 figure of total
 remuneration
£’000

Annual bonus
payment against
maximum
opportunity
%

Long term  
incentive vesting  
rates against
maximum
opportunity
%

7225

489

10

507

110

1,509

1,292 

853 

429 

1,413 

1,366 

14.0%5

57.7%

n/a

5%

n/a

22.5%

97.0%

100.0%

6.0%

4.0%

100.0%

n/a

n/a

n/a

n/a

n/a

77.5%

86.7%

n/a

n/a

100.0%

100.0%

John Browett

John Browett1

Will Adderley1

Will Adderley2

Nick Wharton

Nick Wharton3

Nick Wharton

Nick Wharton

Nick Wharton4

Will Adderley4

Will Adderley

1  Will Adderley was succeeded by John Browett as Chief Executive on 1 January 2016. The data for each Director for 2015/16 is pro-rated by time of 

service as Chief Executive. Will Adderley’s base salary was reduced to £1 on 1 July 2015.

2  Will Adderley was reappointed Chief Executive on 11 September 2014, following the resignation of Nick Wharton on 10 September 2014. The data for 

each Director for 2014/15 is pro-rated by time of service as Chief Executive.

3  Nick Wharton’s first LTIP award vested and was exercised in December 2013. No LTIP awards have vested to John Browett since his appointment.
4  Will Adderley was Chief Executive until he was succeeded by Nick Wharton on 1 February 2011. The data for each Director for 2010/11 is pro-rated by 

time of service as Chief Executive.

5 

John Browett left the Group on 29 August 2017. The “single figure” and bonus payment in this table reflect the position that will apply if the 
Remuneration Committee allows payment of all of his bonus for the financial year to 1 July 2017 as part of his severance settlement.

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Governance

Change in remuneration of Chief Executive compared to Group employees
The table below sets out the increase in total remuneration of the Chief Executive and that of our other colleagues.

Table 13 – Relative change in Chief Executive pay 

Change in  
base salary 
2015/16
 to 2016/17

Change in 
benefits 
2015/16 
to 2016/17

Bonus earned
 as % of salary
 2016/17

Bonus earned 
as % of salary 
2015/16

% change in 
bonus earned 
2015/16 to
2016/17

% change in
 bonus earned 
2014/15 to
2015/16

Chief Executive

All colleagues (per capita) 

2%

3.3%

Nil

24.3%

14%1

5.4%

72%

19%

-75.3%

-71.6%

+1340%

+138%

1 

John Browett left the Group on 29 August 2017. The bonus payment in this table reflects the position that will apply if the Remuneration Committee 
allows payment of all of his bonus for the financial year to 1 July 2017 as part of his severance settlement. 

Table 14 – Relative spend on pay
The table below shows the all employee pay cost and returns to shareholders by way of dividends (including special dividends) 
and share buyback for 2016–17 and 2015–16.

Total spend on pay

Ordinary dividend to shareholders

Distributions to shareholders via treasury share purchases

Special distributions to shareholders

Total distributions to shareholders

This information is based on the following:

 2016/17
£’m

2015/16
£’m

% Increase

129.3

51.6

4.2

—

55.8

115.4

44.6

 7.8

 63.8

116.2

12.1%

15.7%

-46.2%

-100%

-52%

Total spend on pay – total employee costs from note 6 on page 128, including salaries and wages, social security costs, pension 
and share based payments.

Dividends taken from note 9 on page 129.

Share buyback taken from Consolidated Statement of Changes in Equity on page 118.

Executive Director external Board appointments
Executive Directors are permitted to hold one external appointment as a Non-Executive Director or similar advisory or 
consultative role, subject to the Board being satisfied that there is no conflict of interest and that the position will not impact 
negatively on the Executive’s commitment to their Dunelm role. The Board may allow the Executive to retain any remuneration 
received in respect of the appointment.

Will Adderley does not hold any external PLC Board appointments.

John Browett was a Director of Octopus Capital Limited and Octopus Investments Limited (effectively one external role) during 
the period. He retained his Director fees (£50,000).

Keith Down was a Non-Executive Director of Topps Tiles plc during the period. He retained his Director fees (£42,926). 

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Remuneration Report
CONTINUED

Senior Executive remuneration
The Remuneration Committee provides oversight and guidance on the remuneration structure for Executive Board members. 
The package for new appointments is formally presented to the Committee for approval. In conducting its assessment of 
Executive Board remuneration, the Committee pays particular regard to whether any individual is incentivised to take risks 
inappropriate to their role and responsibilities.

Members of the Executive Board and Senior Management Team are eligible for awards under the LTIP.

All members of senior management who receive share awards are also subject to shareholding targets as follows:

Executive Board and certain other senior Executives 

1× base salary to be acquired over five years

Other Executives 

0.5× base salary to be acquired over time

Statement of implementation of policy in the 2017/18 financial year
Base salary, benefits and pension
Base salary and benefits for each of the Executive Directors for 2017/18 are set out in the table below:

Table 15 – Base salary, benefits and pension for 2017/18

Base 
salary

Increase to
base salary
year on year

Increase to
benefits
year on year

Increase to
pension
year on year

Pension

Benefits

Keith Down

£364,140

+2% Car allowance; private health insurance for the
individual and their family; permanent health
cover; life assurance; mobile phone

Nil

£54,621

+2%

Will Adderley

£1

Nil

As above

Nil

Nil

n/a

Basic salary increase for Keith Down is in line with the Company-wide award of 2%. 

Annual bonus 
Keith Down has been awarded a bonus opportunity of up to 125% of base salary. The performance conditions attached to the 
bonus are:

80% linked to achievement of Budget PBT pre budgeted exceptional items;

20% linked to achievement of strategic and personal targets, aligned to the Group strategy.

The Budget PBT is set taking into account market consensus and broker expectations. The actual financial and strategic targets 
have not been disclosed at this time as they are commercially sensitive. The targets and an assessment of the extent to which 
they have been achieved will be disclosed in next year’s remuneration report.

Keith Down has committed that two-thirds of the bonus earned (after payment of income tax and national insurance) will be 
invested in Dunelm shares, to be held for the duration of employment, with 50% of these shares to be retained for two years 
following cessation of employment.

LTIP
An award is expected to be made to Keith Down under the Long Term Incentive Plan in October 2017 over 60,000 shares.

The award will vest, subject to continued employment, on the third anniversary of the grant date, to the extent that performance 
conditions have been met. Two-thirds of vested shares (after sale to cover tax and national insurance liability on exercise) 
must be retained for the duration of employment, and 50% of these must be retained for two years following cessation of 
employment.

As in the past five years, Will Adderley has asked that he not be considered for an LTIP award.

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Governance

Sharesave
An invitation will be issued in October 2017 to all eligible employees, to apply for options to be granted under the Sharesave 
scheme at a 20% discount to the closing market price of Dunelm Group shares on the dealing day preceding the issue of the 
invitation. The maximum monthly savings will be £500 per month. Executive Directors employed at the eligibility date may 
apply for Sharesave options, subject to the plan rules.

Non-Executive Director fees for 2017/18
Fees to be paid to Non-Executive Directors are as set out in the table below:

Table 17 – Non-Executive Director Fees

Position

Base Fee

Committee/
SID Fee

Increase in 
base fee year 
on year

Increase in 
Committee fee 
year on year

Chairman

£208,000

Nil

2%

n/a

Comment

Andy Harrison

Simon Emeny

SID and Remuneration
Committee Chair

£49,939

Committee chair fee

£10,000

Marion Sears

Non-Executive Director

£49,939

SID fee

£6,244

Nil

Liz Doherty

Audit and Risk Committee 
Chair

£49,939

£10,000

William Reeve

Non-Executive Director

£49,939

Peter Ruis

Non-Executive Director

£49,939

Nil

Nil

2%

2%

2%

2%

Increase in Committee Chair
fee reflects review of fee
against the market

Increase in Committee Chair 
fee reflects review of fee 
against the market.

63%

2%

n/a

63%

n/a

n/a

Base fee and Senior Independent Director (SID) fee increases with effect from 1 July 2017 were in line with the Company-wide 
increase of 2%. Committee Chair fees were reviewed against the market in view of the increased workload undertaken by 
Committee Chairs in the light of changing governance requirements, and increased to the median. 

Statement of shareholder voting
At the Annual General Meeting on 22 November 2016, the total number of shares in issue with voting rights (excluding treasury 
shares) was 202,479,676. The resolution to approve the Annual Report on Implementation of the Remuneration Policy received 
the following votes from shareholders:

Table 18 – Voting on remuneration related resolutions at the 2016 AGM

Resolution

Votes for

% of 
votes cast

Votes 
against 

% of 
votes cast

Votes 
withheld

% withheld

Approve Annual Remuneration Report

178,879,529

99.09%

1,643,656

0.91%

10,122

0.01%

Approved by the Board on 13 September 2017.

Simon Emeny 
Chair of the Remuneration Committee

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Letter from the Chair  
of the Nominations 
Committee

This year the Financial Reporting 
Council issued a paper emphasising 
the importance of Board oversight of 
the culture of companies. Nurturing 
Dunelm’s culture has always been a 
central area of focus for the Board. Its 
maintenance is one of our “principal 
risks”, and a particular accountability of 
our Deputy Chairman, Will Adderley, 
whose family founded the Group and, 
together with Will, remain majority 
shareholders. I have included in this 
report a summary of recent activities 
which have been discussed by the 
Board.

I look forward to meeting shareholders 
at the AGM.

Yours sincerely,

Andy Harrison 
Chair of the Nominations Committee

13 September 2017

This year we held a follow-up to last 
year’s externally facilitated Board 
evaluation, which was completed 
shortly before the financial year end. 
The results are described in the 
Corporate Governance Report and the 
overall conclusion was that the Board 
has continued to work effectively. We 
obtained some helpful insights to 
improve this further.

In August, John Browett, our Chief 
Executive, stepped down from the 
Board. I would like to thank John for 
his contribution to the business and 
the strategic progress made under 
his leadership, most notably the 
exciting acquisition of Worldstores. 
The Nominations Committee has 
commenced a search for his successor, 
to lead the Group in our next stage of 
growth, with a style of leadership that is 
fully consistent with our special Dunelm 
culture.

Our Board combines experience 
and different perspectives with 
complementary retail, consumer 
and online expertise. At least once a 
year we review the skills and Board 
balance, as well as our succession 
plan, in the light of the strategy and 
requirements of the Board. We have 
used this to help us formulate the role 
and personal specification for our new 
Chief Executive and the Non-Executive 
Director who will succeed Simon Emeny. 
After that, our next scheduled rotation of 
Non-Executive Directors is in 2019 at the 
earliest; however, we are considering 
the appointment of an additional NED 
to strengthen the breadth of expertise, 
particularly in finance.

Dear Shareholder
We are fortunate to have a high quality 
Board, with strong Non-Executive 
Directors who provide valuable advice 
and counsel, and we benefit from the 
breadth and quality of their business 
experience. This has been particularly 
helpful to me as I have settled into my 
role as Chairman. 

I would like to thank Simon Emeny, our 
Senior Independent Director, who has 
served the Group admirably over the 
last ten years. As noted last year, we 
asked Simon to serve an additional year 
beyond his nine year term to provide 
continuity. Simon will step down as 
planned at this year’s AGM, and we are 
well advanced with the appointment of 
his successor.

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Governance

Nominations  
Committee  
Report

Summary of principal activities
 z Search for new Non-Executive Director at an  

advanced stage

 z External Board review held

 z Formal review of Board skills and balance

 z Since the year-end, search commenced for new  

Chief Executive

This report provides details of the role of the Nominations 
Committee and the work it has undertaken during the year.

Principal duties
The purpose of the Committee is to assist the Board by 
keeping the composition of the Board under review and 
conducting a rigorous and transparent process against 
objective criteria and with due regard for the benefits of 
diversity of the Board, when new appointments to the Board 
are made. The full terms of reference for the Committee can 
be found on the Company’s website, www.dunelm.com.

While all Board appointment processes and succession 
discussions are led by the Nominations Committee, these are 
viewed as important whole-Board topics and no appointment 
has been or will be made to the Board without agreement of 
all Directors.

Committee Membership
The following Directors served on the Committee during  
the year:

Member

Period from:

Andy Harrison (Chair)

1 September 2014 

Marion Sears

Simon Emeny

Will Adderley

Liz Doherty

William Reeve

Peter Ruis

18 January 2005

25 June 2007

17 February 2011

1 May 2013

1 July 2015

10 September 2015

To:

To date

To date

To date

To date

To date

To date

To date

There was one formal Committee meeting held in the year 
and members’ attendance was as shown in the table below. 
The Company Secretary acts as secretary to the Committee.

No Director attended that part of a meeting during which his 
or her own position was discussed.

Member

Andy Harrison (Chair)

Will Adderley

Liz Doherty

Simon Emeny

Marion Sears

William Reeve

Peter Ruis 

Meetings 
attended:

1

1

1

1

1

1

1

Committee Activities in 2016–17
Board Succession Planning
For a number of years we have had a formal, long range plan 
for how Board membership should develop. As usual, we aim 
to balance continuity with regular refreshment of skill and 
experience.

On at least an annual basis each Director’s intentions are 
discussed with regard to serving on the Board and their 
succession is considered in the context of the shape of the 
overall Board and the corporate governance guidance on 
Non-Executive Director tenure. This transparency amongst 
a small and collegiate Board allows for an open discussion 
about succession for each individual, both for short term 
emergency purposes as well as longer term plans.

As part of our Board evaluation process, we conducted an 
analysis of the balance of skills on the Board as a whole, 
taking account of the future needs of the business, and the 
knowledge, experience, length of service and performance 
of the Directors. In accordance with our policy, we also had 
regard to the requirement to achieve a diversity of characters, 
backgrounds and experiences amongst Board members. 

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Nominations Committee Report
CONTINUED

Diversity
In 2011 we set out the Board’s policy on diversity which 
we believe remains appropriate for Dunelm. It can be 
summarised as follows:

 z Our overriding concern is to ensure the Board comprises 
outstanding individuals who can lead the Group, and 
we believe the Group’s best interests are served by 
ensuring that these individuals represent a range of skills, 
experiences, backgrounds and perspectives, including 
gender. Naturally it is our policy is that the Board should 
always be of mixed gender

 z We support the objective of promoting diversity on our 
Board and throughout the Group. Quotas are a blunt 
instrument but they do bring focus, as well as the risk of 
compromised decisions on Board membership, quality 
and size, particularly with a small and collegiate Board

 z We shall continue to ensure that specific effort is made to 
bring forward female candidates for Board appointments

 z We will monitor the Group’s approach to people 

development to ensure that it continues to enable talented 
individuals, regardless of gender and background, to enjoy 
career progression within Dunelm

Details of the gender balance within the Group are set out 
in the Corporate Responsibility report on page 40. The 
Committee is pleased that there is a good level of gender 
diversity at Board, Executive Board and senior management 
level (22%, 36% and 30% respectively).

In the financial year we will be making our first gender pay 
disclosures. Reflecting the McGregor Smith review, we will  
also be collecting data about ethnic diversity within our 
business and considering whether there is more action 
needed in this area.

Board changes in 2016–17
There were no changes to the Board during the year. We are 
at an advanced stage of our search for a new Non-Executive 
Director to succeed Simon Emeny, who will retire from the 
Board at the 2017 Annual General Meeting. We engaged 
an external search consultant to seek candidates based on a 
specification agreed by the Nominations Committee and the 
Board. We asked the consultant to shortlist at least an equal 
number of female and male candidates.

In August 2017, after the financial year end, John Browett, 
our Chief Executive, stepped down from the Board. A search 
for his successor has commenced. In the meantime, I am 
providing interim executive leadership, supported by Will 
Adderley, our Deputy Chairman, and Keith Down, our Chief 
Financial Officer.

Board evaluation
There were a number of changes to our Board in 2015/16, 
and when the 2016 external review was held new 
relationships and ways of working were still being established. 
We therefore decided to ask Lorna Parker, an independent 
Board evaluation consultant who carried out the external 
evaluation in 2016, to do a follow-up review in 2017. 

Separately I carried out a formal evaluation of the Non-
Executive Directors and the Chief Executive; the Chief 
Executive reviewed the performance of the Chief Financial 
Officer; and the Non-Executive Directors reviewed my 
performance. 

The results of the evaluation are described in the Corporate 
Governance report.

Culture and values –  
our Business Principles
Dunelm was founded by the Adderley family, and Will 
Adderley, our Deputy Chairman, has a particular interest 
and accountability for ensuring that the Dunelm culture is 
preserved. Will formulated the Business Principles which 
describe the Dunelm culture, and during the financial 
year these have been reinvigorated, and now form part of 
induction, appraisal and colleague communications. We are 
taking steps in the coming year to embed them more deeply 
into the Group. A key theme running through our principles is 
to “do the right thing”, whether this relates to our decisions, or 
how we deal customers, colleagues, suppliers, the community, 
investors, and regulators. Our approach is also reflected in 
our Code of Business Conduct, our Anti-bribery policy, our 
Ethical Policy and our Tax Policy. The Board has oversight 
of these through our risk management procedures, regular 
presentations from the People Director, and through regular 
meetings with senior management and visits to stores and 
other company operations. As part of our formal Board 
review, we have also agreed to have a formal discussion of 
how our culture is embedded in the business.

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Governance

Tenure and Re-election of Directors
The tenure of the Non-Executive Directors is set out below.

Andy Harrison

Marion Sears

Simon Emeny

Liz Doherty

William Reeve

Peter Ruis

Appointment

Current term
(years)

Next renewal

Additional Board 
role

September 2014

3

September 2020

Chairman

July 2004

June 2007

May 2013

July 2015

September 2015

13

10

 4

 2

 2

July 2018

n/a

SID, RemCo

May 2019

Audit and Risk

July 2018

September 2018

Although these activities are not formally conducted as part 
of the work of the Nominations Committee, we see this as a 
useful way of preserving our culture and an important aspect 
of our oversight of the Executive team development and 
succession process. 

Approved by the Board on 13 September 2017.

Andy Harrison 
Chair of the Nominations Committee

Marion Sears has served 13 years on the Board. Marion is now 
considered by the Board to be ‘non-independent’ in view 
of her tenure. As noted in last year’s report, we asked Simon 
Emeny to stay for an extra year at the end of his nine year term 
to provide continuity during the period of change in 2015–16; 
it is expected that he will retire at the 2017 AGM following the 
appointment of a successor. 

In accordance with the UK Corporate Governance Code, all 
Directors with the exception of Simon Emeny, who will retire 
at that date, will seek re-election at the 2017 AGM, and as 
now required by the Listing Rules, the Non-Executives will be 
subject to an additional vote by shareholders independent of 
the Adderley family.

Executives below Board
The Committee has for some years had both formal and 
informal oversight of the Executive team below Board. 
Dunelm Board members have regular contact with these 
Executives, both through formal Board presentations, 
attendance of the Executive Board at the annual Strategy 
Days, and in regular store visits, where a Non-Executive 
Director meets a member of the Executive Board on a 
less formal basis. The Board receives an annual Talent 
Management presentation from the People Director which 
provides an assessment of performance of the Executive 
Board and Senior Management Team, together with 
succession planning. As part of the development of the Senior 
Management Team, we have implemented a programme of 
presentations by Non-Executive Directors to this group of 40 
or so senior managers, to share their leadership experience. 

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Directors'
Report

The Directors present their report together with the audited 
financial statements for the period ended 1 July 2017.

Where reference is made to other sections of the Annual 
Report and Accounts, these sections are incorporated into this 
report by reference.

Strategic Report
The Group’s Strategic Report is set out on pages 8 to 38. This 
contains an indication of likely future developments in the 
business of the Company and the Group.

Results and Dividends
The consolidated profit for the year after taxation was £73.1m 
(2016: £102.3m). The results are discussed in greater detail in 
the Financial Review on pages 23 to 27.

A final dividend of 19.5p per share (2016: 19.1p) is proposed 
in respect of the period ended 1 July 2017 to add to an 
interim dividend of 6.5p per share paid on 13 April 2017 
(2016: 6.0p). The final dividend will be paid on 24 November 
2017 to shareholders on the register at 3 November 2017.

Shareholder and Voting Rights
All members who hold Ordinary Shares are entitled to attend 
and vote at the Annual General Meeting. On a show of hands 
at a general meeting every member present in person shall 
have one vote and on a poll, every member present in person 
or by proxy shall have one vote for every Ordinary Share held.

On 2 October 2006, Jean Adderley, Bill Adderley and Will 
Adderley (all shareholders) entered into a Relationship 
Agreement with the Company, pursuant to which each of 
Jean Adderley, Bill Adderley and Will Adderley undertook 
to the Company that, for so long as, individually or together, 
they are entitled to exercise, or to control the exercise of, 
30% or more of the rights to vote at general meetings of the 
Company or they are able to control the appointment of 
Directors who are able to exercise a majority of votes at Board 
meetings of the Company, they will:

 z Conduct all transactions and relationships with any 

member of the Group on arm’s length terms and on a 
normal commercial basis

 z Not take any action which precludes or inhibits any 
member of the Group from carrying on its business 
independently of Jean and Bill Adderley and their 
associates (as defined in the Listing Rules)

 z Not exercise any of their voting rights or other powers 

to procure any amendment to the Articles of Association 
of the Company which would be inconsistent with or 
undermine any of the provisions of the Relationship 
Agreement

 z Abstain from voting on any resolution to which LR11.7.R(4) 
of the Listing Rules applies involving Jean Adderley, Bill 
Adderley or Will Adderley or any of their associates as the 
related party

 z Not carry on (other than through their holding of securities 
of the Company) or have any financial interest (other than a 
financial interest in securities which are held for investment 
purposes only) in any person who carries on a business 
as a homewares retailer, to the extent that it would be 
inconsistent with or undermine any provisions of the 
Relationship Agreement

 z Only enter into, amend or terminate any transaction, 

agreement or relationship between themselves or any of 
their associates and any member of the Group with the 
approval of a majority of the independent Non-Executive 
Directors

WA Capital Limited and Nadine Adderley, to whom 
Will Adderley transferred shares by way of a gift, have 
subsequently become party to this agreement.

In July 2014, the Relationship Agreement was amended so as 
to comply with Listing Rule LR 9.2.2A(2)(a), which came into 
effect on 16 May 2014. The following additional undertakings 
were given by the parties:

 z No action will be taken that would have the effect 

of preventing the Company from complying with its 
obligations under the Listing Rules

 z No resolution will be proposed, or procured to be 

proposed, which is intended to, or appears to be intended 
to circumvent the proper application of the Listing Rules

In addition, the Articles of Association of the Company 
provide that the election and re-election of independent 
Directors must be conducted in accordance with the election 
provisions set out in LR 9.2.2ER and LR 9.2.2FR. This means 
that the election or re-election of each independent Director 
at the Annual General Meeting will be subject to an additional 
separate resolution upon which parties controlling 30% or 
more of the voting shares of the Company are not eligible  
to vote.

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Governance

The Company confirms that it has complied with its 
obligations under the Relationship Agreement during the 
financial period under review, and that so far as it is aware, all 
other parties to that agreement have complied with it.

The Company confirms that there are no contracts of 
significance between any member of the Group and any 
of the parties to the Relationship Agreement, with the 
exception of Will Adderley’s service agreement as a Director 
of the Company, the terms of which are outlined in the 
Remuneration Report.

There are no restrictions on the transfer of Ordinary Shares 
in the Company other than certain restrictions imposed by 
laws and regulations (such as insider trading and marketing 
requirements relating to closed periods) and requirements 
of the Listing Rules whereby Directors and certain employees 
of the Company require Board approval to deal in the 
Company’s securities.

UK Listing Authority Listing Rules (LR) – 
compliance with LR 9.8.4C
The majority of the disclosures required under LR 9.8.4 are 
not applicable to Dunelm. The table below sets out the 
location of those requirements that are applicable:

Share Capital and Treasury Shares
The Company has only one class of shares, Ordinary Shares of 
1p each.

The issued Ordinary Share capital of the Company has not 
changed during the period.

At 1 July 2017, the Company held 1,150,369 Ordinary Shares 
in treasury (2016: 846,455).

During the period the Company purchased 500,000 Ordinary 
Shares into treasury. 195,813 shares were transferred to 
employees who exercised options under a share incentive 
scheme or Directors under the LTIP scheme. Details of option 
exercises by Directors are set out in the Remuneration Report.

Since the financial year end, nil Ordinary Shares have been 
moved out of treasury to employees who exercised options 
under a share incentive scheme. 

Substantial Shareholders
At 1 July 2017 the following had notified the Company of a 
disclosable interest in 3% or more of the nominal value of the 
Company’s Ordinary Shares:

Ordinary
Shares

Percentage of
share capital

Applicable sub-paragraph within LR 9.8.4

Disclosure provided

(14) A statement made by the Board 
that the Company has entered into an 
agreement under LR 9.2.2A, that the 
Company has, and as far as it is aware, 
the other parties to the agreement have, 
complied with the agreement.

See above 
section headed 
‘Shareholder and 
Voting Rights’.

Change of Control
The Company is not party to any significant agreements which 
take effect, alter or terminate solely on a change of control of 
the Company following a takeover bid.

There are no agreements between the Company and 
its Directors or employees providing for additional 
compensation for loss of office or employment (whether 
through resignation, redundancy or otherwise) that occurs 
because of a takeover bid.

Will Adderley

Bill Adderley

54,161,779

48,070,000

Royal London Asset Management 
Limited 

6,190,630 

26.9

23.8

6.07

Will Adderley is also deemed to hold a legal interest in 
967,250 Ordinary Shares held by The Stoneygate Trust 
(formerly known as The Leicester Foundation) and 172,750 
Ordinary Shares held by the Paddocks Discretionary Trust, by 
virtue of the fact that he is a trustee of those trusts.

Since the period end date, we have been notified by Royal 
London Asset Management Limited that their holding is now 
10,075,612 Ordinary shares, 5.0% of the issued share capital.

There have been no other changes in the holdings of 
substantial shareholders between the period end date and  
13 September 2017.

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Directors' Report
CONTINUED

Directors
The Directors of the Company and their biographies are set 
out on pages 50 to 52. Details of changes to the Board during 
the period are set out in the Corporate Governance Report on 
page 54.

Powers of Directors
Specific powers of the Directors in relation to shares and 
the Company’s Articles of Association are referred to in the 
Corporate Governance report on page 54.

Employee Information
Information relating to employees of the Group is set out in 
the Corporate Responsibility report on page 40.

Share incentive schemes in which employees participate are 
described in the Remuneration Report on pages 77 to 78.

Donations
The Group does not make any political donations.

Greenhouse Gas Emissions
The Corporate Responsibility report on page 47 sets out 
the greenhouse gas emissions disclosures required by the 
Companies Act 2006 (Strategic Report and Directors’ Report) 
Regulations 2013.

Treasury and Risk Management
The Group’s approach to treasury and financial risk 
management is explained in the Principal Risks and 
Uncertainties section on page 35 and note 18 to the annual 
financial statements.

Independent Auditors
In accordance with section 489 of the Companies Act 
2006 and the recommendation of the Audit and Risk 
Committee, a resolution is to be proposed at the AGM for the 
reappointment of PricewaterhouseCoopers LLP as auditor of 
the Group.

Disclaimer
This Directors’ Report, Strategic Report and the Financial 
Statements contain certain forward-looking statements 
with respect to the financial condition, results, operations 
and business of Dunelm Group plc. These statements and 
forecasts involve risk and uncertainty because they relate to 
events and depend upon circumstances that will occur in 
the future. There are a number of factors that could cause 
actual results or developments to differ materially from those 
expressed or implied by these forward-looking statements 
and forecasts. Nothing in this Directors’ Report and Strategic 
Report or in these Financial Statements should be construed 
as a profit forecast.

Annual General Meeting
The Annual General Meeting will be held at 9.30am 
on Tuesday 21 November 2017 at the Dunelm Stoke 2 
Distribution Centre, Whiterock Road, Prologis Park,  
Stoke-on-Trent, ST4 4FA. A formal notice of meeting, 
explanatory circular and a form of proxy will accompany this 
annual report and financial statements.

This report was reviewed and signed by order of the Board  
on 13 September 2017.

Dawn Durrant 
Company Secretary

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Governance

Statement of  
Directors’  
Responsibilities

IN RESPECT OF THE FINANCIAL STATEMENTS

The Directors are responsible for preparing the Annual Report 
and Accounts and the financial statements in accordance with 
applicable law and regulation.

Company law requires the Directors to prepare financial 
statements for each financial 52 week period. Under that law 
the Directors have prepared the Group financial statements 
in accordance with International Financial Reporting 
Standards (IFRSs) as adopted by the European Union and 
Parent Company financial statements in accordance with 
International Financial Reporting Standards (IFRSs) as 
adopted by the European Union. Under company law the 
Directors must not approve the financial statements unless 
they are satisfied that they give a true and fair view of the state 
of affairs of the Group and Parent Company and of the profit 
or loss of the Group and Parent Company for that period.  
In preparing the financial statements, the Directors are 
required to:

 z select suitable accounting policies and then apply them 

consistently;

 z state whether applicable IFRSs as adopted by the 

European Union have been followed for the Group 
financial statements and IFRSs as adopted by the European 
Union have been followed for the Parent Company 
financial statements, subject to any material departures 
disclosed and explained in the financial statements;

 z make judgements and accounting estimates that are 

reasonable and prudent; and

 z prepare the financial statements on the going concern 

basis unless it is inappropriate to presume that the Group 
and Parent Company will continue in business.

The Directors are responsible for keeping adequate 
accounting records that are sufficient to show and explain 
the Group and Parent Company’s transactions and disclose 
with reasonable accuracy at any time the financial position of 
the Group and Parent Company and enable them to ensure 
that the financial statements and the Directors’ Remuneration 
Report comply with the Companies Act 2006 and, as regards 
the Group financial statements, Article 4 of the IAS Regulation.

The Directors are also responsible for safeguarding the assets 
of the Group and Parent Company and hence for taking 
reasonable steps for the prevention and detection of fraud 
and other irregularities.

The Directors are responsible for the maintenance and 
integrity of the Parent Company’s website. Legislation 
in the United Kingdom governing the preparation and 
dissemination of financial statements may differ from 
legislation in other jurisdictions.

The Directors consider that the Annual Report and Accounts, 
taken as a whole, is fair, balanced and understandable and 
provides the information necessary for shareholders to assess 
the Group and Parent Company’s performance, business 
model and strategy.

Each of the Directors, whose names and functions are listed 
in Corporate Governance Report, confirm that, to the best of 
their knowledge:

 z the Parent Company financial statements, which have 

been prepared in accordance with IFRSs as adopted by 
the European Union, give a true and fair view of the assets, 
liabilities, financial position and profit of the Company;

 z the Group financial statements, which have been prepared 
in accordance with IFRSs as adopted by the European 
Union, give a true and fair view of the assets, liabilities, 
financial position and profit of the Group; and

 z the Strategic Report includes a fair review of the 

development and performance of the business and the 
position of the Group and Parent Company, together with 
a description of the principal risks and uncertainties that  
it faces. 

In the case of each Director in office at the date the Directors’ 
Report is approved:

 z so far as the Director is aware, there is no relevant audit 
information of which the Group and Parent Company’s 
auditors are unaware; 

 z and they have taken all the steps that they ought to have 
taken as a Director in order to make themselves aware of 
any relevant audit information and to establish that the 
Group and Parent Company’s auditors are aware of that 
information.

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Financials 

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Financials

Contents

Independent Auditors’ Report 

108

Consolidated Income Statement  114

Consolidated Statement of  
Comprehensive Income 

Consolidated Statement of 
Financial Position 

Consolidated Statement of  
Cash Flows 

Consolidated Statement of  
Changes In Equity 

Accounting Policies 

Notes to the Consolidated  
Financial Statements 

Parent Company Statement of  
Financial Position 

Parent Company Statement of  
Cash Flows 

Parent Company Statement Of  
Changes In Equity 

Parent Company  
Accounting Policies 

Notes to the Parent Company  
Financial Statements 

Company Information

Advisers and Contacts 

Store Listing 

115

116

117

118

119

125

142

142

143

144

146

152

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Independent Auditors’ Report

TO THE MEMBERS OF DUNELM GROUP PLC

Report on the audit of the financial 
statements
Opinion
In our opinion, Dunelm Group plc’s Group financial 
statements and Parent Company financial statements (the 
“financial statements”):

 z give a true and fair view of the state of the Group’s and of 
the Parent Company’s affairs as at 1 July 2017 and of the 
Group’s profit and the Group’s and the Parent Company’s 
cash flows for the 52 week period (the “period”) then 
ended;

 z have been properly prepared in accordance with IFRSs 
as adopted by the European Union and as applied in 
accordance with the provisions of the Companies Act 
2006; and

 z have been prepared in accordance with the requirements 
of the Companies Act 2006 and, as regards the Group 
financial statements, Article 4 of the IAS Regulation.

We have audited the financial statements, included within 
the Annual Report and Accounts, which comprise: the 
consolidated and Parent Company statements of financial 
position as at 1 July 2017; the consolidated income statement 
and statement of comprehensive income, the consolidated 
and Parent Company statements of cash flows, and the 
consolidated and Parent Company statements of changes in 
equity for the 52 week period then ended; the accounting 
policies; and the notes to the financial statements.

Our opinion is consistent with our reporting to the Audit and 
Risk Committee.

Basis for opinion
We conducted our audit in accordance with International 
Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. 
Our responsibilities under ISAs (UK) are further described 
in the Auditors’ responsibilities for the audit of the financial 
statements section of our report. We believe that the audit 
evidence we have obtained is sufficient and appropriate to 
provide a basis for our opinion.

Independence
We remained independent of the Group in accordance with 
the ethical requirements that are relevant to our audit of 
the financial statements in the UK, which includes the FRC’s 
Ethical Standard as applicable to listed public interest entities, 
and we have fulfilled our other ethical responsibilities in 
accordance with these requirements.

To the best of our knowledge and belief, we declare that non-
audit services prohibited by the FRC’s Ethical Standard were 
not provided to the Group or the Parent Company.

Other than those disclosed on page 68, we have provided no 
non-audit services to the Group or the Parent Company in the 
period from 3 July 2016 to 1 July 2017.

Our audit approach
Overview

Materiality

Audit scope

 z £5.5m (2016: £6.4m) – Group 

financial statements.

 z Based on 5% of profit before tax, 
adjusting for the non-recurring 
costs.

 z £1.2m (2016: £1.5m) – Parent 
Company financial statements.

 z Based on 0.5% of total assets.

Areas
of focus

The Group is structured with 
one segment which comprises a 
consolidation of seven legal entities.

We conducted an audit of the complete financial 
information of these seven legal entities, together with 
additional procedures performed, including over the Group 
consolidation.

Inventory provisions (Group).

Acquisition of Worldstores and related exceptional items 
(Group).

The scope of our audit
As part of designing our audit, we determined materiality and 
assessed the risks of material misstatement in the financial 
statements. In particular, we looked at where the Directors 
made subjective judgements, for example in respect of 
significant accounting estimates that involved making 
assumptions and considering future events that are inherently 
uncertain. As in all of our audits we also addressed the risk 
of management override of internal controls, including 
evaluating whether there was evidence of bias by the 
Directors that represented a risk of material misstatement due 
to fraud. 

Key audit matters
Key audit matters are those matters that, in the auditors’ 
professional judgement, were of most significance in the audit 
of the financial statements of the current period and include 
the most significant assessed risks of material misstatement 
(whether or not due to fraud) identified by the auditors, 
including those which had the greatest effect on: the overall 
audit strategy; the allocation of resources in the audit; and 
directing the efforts of the engagement team. These matters, 
and any comments we make on the results of our procedures 
thereon, were addressed in the context of our audit of the 
financial statements as a whole, and in forming our opinion 
thereon, and we do not provide a separate opinion on these 
matters. This is not a complete list of all risks identified by our 
audit. 

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Financials

Key audit matter

How our audit addressed the key audit matter

Inventory provisions
Refer to the Audit and Risk Committee Report on page 66 
and the use of estimates and judgements in the Accounting 
Policies on page 119. 

We tested the inputs to the provision calculation, including 
the classification of inventory, to reports from the buying 
department, which is segregated from the finance 
department, and found them to be consistent. 

Inventory represents a significant asset on the Group’s 
balance sheet and is carried at the lower of cost and net 
realisable value (“NRV”). The determination of the NRV 
provision involves judgement in assessing slow moving or 
obsolete inventory. 

The Group’s accounting policy is to determine a provision 
based upon an analysis of the number of weeks’ cover of 
inventory (i.e. number of weeks’ sales held in inventory) 
based upon an average of the previous 26 weeks of sales. 
Provisions are recorded according to the number of weeks’ 
cover, type of inventory, certain classifications, such as 
whether inventory is a continuity line or discontinued, and 
management’s assessment of the expected realisable value 
for each category of inventory.

We also re-performed the weeks’ cover calculation, 
identifying no exceptions. 

We challenged the expected realisable value of inventory 
by reference to the historical experience of selling inventory 
at below cost and management’s intended plans for future 
routes of clearance. 

We found that the provision rates were consistent with the 
evidence obtained, based on past activity, and appropriately 
applied.

Acquisition of Worldstores and related 
exceptional items
Refer to the Audit and Risk Committee Report on page 66 
and the use of estimates and judgements in the Accounting 
Policies on page 119. 

We have assessed the fair values ascribed to the assets and 
liabilities that were purchased as part of the acquisition of 
the Worldstores Group. In particular, we tested the valuation 
of acquired intangible assets and property, plant and 
equipment. 

The trade and certain assets and liabilities of the Worldstores 
Group were acquired by Dunelm Group plc on  
28 November 2016. Provisional fair values were attributed to 
each of the assets acquired and liabilities assumed, including 
intangible assets in relation to brands.

Costs relating to the acquisition and the subsequent 
restructuring and integration within the Dunelm Group have 
been separately disclosed as exceptional items.

We have verified the costs that are disclosed as exceptional 
items to ensure they meet the criteria supporting separate 
disclosure and have obtained comfort over the accuracy of 
these balances.

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Independent Auditors’ Report CONTINUED

TO THE MEMBERS OF DUNELM GROUP PLC

How we tailored the audit scope
We tailored the scope of our audit to ensure that we 
performed enough work to be able to give an opinion on 
the financial statements as a whole, taking into account 
the structure of the Group and the Parent Company, the 
accounting processes and controls, and the industry in which 
they operate.

We tailored the scope of our audit to ensure that we 
performed enough work to be able to give an opinion on 
the financial statements as a whole, taking into account the 
geographic structure of the Group, the accounting processes 
and controls, and the industry in which the Group operates.

We tailored the scope of our audit to ensure that we 
performed enough work to be able to give an opinion on 
the financial statements as a whole, taking into account the 
geographic structure of the Group, the accounting processes 
and controls, and the industry in which the Group operates.

The Group is structured with one segment. The Group 
financial statements are a consolidation of seven legal entities 
within this segment, comprising the Group’s operating 
business and centralised functions.

In establishing the overall approach to the Group audit, 
we identified three legal entities: Dunelm Soft Furnishings 
Limited, Globe Online Limited and Dunelm Group plc, which, 

in our view, required an audit of their complete financial 
information due to their financial significance to the Group.

In addition, we also conducted the statutory audits of the 
remaining four non-significant legal entities such that the 
audit work was complete prior to finalisation of the audit of 
the Group financial statements, thereby providing further 
evidence in support of our Group opinion. 

The audits of these seven legal entities, together with 
the additional procedures performed at the Group level, 
including over the Group consolidation, gave us the evidence 
we needed for our opinion on the Group financial statements 
as a whole.

Materiality
The scope of our audit was influenced by our application 
of materiality. We set certain quantitative thresholds for 
materiality. These, together with qualitative considerations, 
helped us to determine the scope of our audit and the 
nature, timing and extent of our audit procedures on the 
individual financial statement line items and disclosures and in 
evaluating the effect of misstatements, both individually and 
in aggregate on the financial statements as a whole. 

Based on our professional judgement, we determined 
materiality for the financial statements as a whole as follows:

Group financial statements

Parent Company financial statements

Overall materiality

£5.5m (2016: £6.4m).

£1.2m (2016: £1.5m).

How we 
determined it

5% of profit before tax, adjusting for the non-
recurring costs.

0.5% of total assets.

Rationale for  
benchmark 
applied

We have applied this benchmark, a generally 
accepted auditing practice, as we believe this 
is the key measure used by the shareholders in 
evaluating the performance of the Group.

We have applied this benchmark, a generally 
accepted auditing practice, as we believe this 
is the key measure used by the shareholders in 
evaluating the performance of the Group.

For each component in the scope of our Group audit, we allocated a materiality that is less than our overall Group materiality. 
The range of materiality allocated across components was between £0.08m and £5.18m. Certain components were audited to 
a local statutory audit materiality that was also less than our overall Group materiality.

We agreed with the Audit and Risk Committee that we would report to them misstatements identified during our audit above 
£0.25m (Group audit) (2016: £0.05m) and £0.25m (Parent Company audit) (2016: £0.05m) as well as misstatements below 
those amounts that, in our view, warranted reporting for qualitative reasons.

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Financials

Going concern
In accordance with ISAs (UK) we report as follows:

Reporting obligation

Outcome

We are required to report if we have anything material to add or 
draw attention to in respect of the Directors’ statement in the financial 
statements about whether the Directors considered it appropriate to 
adopt the going concern basis of accounting in preparing the financial 
statements and the Directors’ identification of any material uncertainties 
to the Group’s and the Parent Company’s ability to continue as a going 
concern over a period of at least 12 months from the date of approval of 
the financial statements.

We have nothing material to add or to draw 
attention to. However, because not all future 
events or conditions can be predicted, this 
statement is not a guarantee as to the Group’s 
and Parent Company’s ability to continue as a 
going concern.

We are required to report if the Directors’ statement relating to 
going concern in accordance with Listing Rule 9.8.6R(3) is materially 
inconsistent with our knowledge obtained in the audit.

We have nothing to report.

Reporting on other information 
The other information comprises all of the information in 
the Annual Report and Accounts other than the financial 
statements and our auditors’ report thereon. The Directors 
are responsible for the other information. Our opinion on the 
financial statements does not cover the other information and, 
accordingly, we do not express an audit opinion or, except to 
the extent otherwise explicitly stated in this report, any form of 
assurance thereon. 

In connection with our audit of the financial statements, 
our responsibility is to read the other information and, 
in doing so, consider whether the other information is 
materially inconsistent with the financial statements or our 
knowledge obtained in the audit, or otherwise appears to 
be materially misstated. If we identify an apparent material 
inconsistency or material misstatement, we are required to 
perform procedures to conclude whether there is a material 
misstatement of the financial statements or a material 
misstatement of the other information. If, based on the work 
we have performed, we conclude that there is a material 
misstatement of this other information, we are required to 
report that fact. We have nothing to report based on these 
responsibilities.

With respect to the Strategic Report, Directors’ Report and 
Corporate Governance Statement, we also considered 
whether the disclosures required by the UK Companies Act 
2006 have been included. 

Based on the responsibilities described above and our work 
undertaken in the course of the audit, the Companies Act 
2006 (CA06), ISAs (UK) and the Listing Rules of the Financial 
Conduct Authority (FCA) require us also to report certain 
opinions and matters as described below (required by ISAs 
(UK) unless otherwise stated).

Strategic Report and Directors’ Report
In our opinion, based on the work undertaken in the course 
of the audit, the information given in the Strategic Report 
and Directors’ Report for the period ended 1 July 2017 
is consistent with the financial statements and has been 
prepared in accordance with applicable legal requirements. 
(CA06)

In light of the knowledge and understanding of the Group 
and Parent Company and their environment obtained in 
the course of the audit, we did not identify any material 
misstatements in the Strategic Report and Directors’ Report. 
(CA06)

Corporate Governance Statement
In our opinion, based on the work undertaken in the course of 
the audit, the information given in the Corporate Governance 
Statement (on pages 54 to 69) about internal controls and 
risk management systems in relation to financial reporting 
processes and about share capital structures in compliance 
with rules 7.2.5 and 7.2.6 of the Disclosure Guidance 
and Transparency Rules sourcebook of the FCA (“DTR”) 
is consistent with the financial statements and has been 
prepared in accordance with applicable legal requirements. 
(CA06)

In light of the knowledge and understanding of the Group 
and Parent Company and their environment obtained in 
the course of the audit, we did not identify any material 
misstatements in this information. (CA06)

In our opinion, based on the work undertaken in the course of 
the audit, the information given in the Corporate Governance 
Statement (on pages 54 to 69) with respect to the Parent 
Company’s corporate governance code and practices and 
about its administrative, management and supervisory bodies 
and their committees complies with rules 7.2.2, 7.2.3 and 
7.2.7 of the DTR. (CA06)

We have nothing to report arising from our responsibility to 
report if a corporate governance statement has not been 
prepared by the Parent Company. (CA06)

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Independent Auditors’ Report CONTINUED

TO THE MEMBERS OF DUNELM GROUP PLC

The Directors’ assessment of the prospects of 
the Group and of the principal risks that would 
threaten the solvency or liquidity of the Group
We have nothing material to add or draw attention to 
regarding:

 z The Directors’ confirmation on page 37 of the Annual 

Report and Accounts that they have carried out a robust 
assessment of the principal risks facing the Group, 
including those that would threaten its business model, 
future performance, solvency or liquidity

 z The disclosures in the Annual Report and Accounts that 
describe those risks and explain how they are being 
managed or mitigated

 z The Directors’ explanation on page 37 of the Annual 
Report and Accounts as to how they have assessed 
the prospects of the Group, over what period they 
have done so and why they consider that period to be 
appropriate, and their statement as to whether they have 
a reasonable expectation that the Group will be able to 
continue in operation and meet its liabilities as they fall 
due over the period of their assessment, including any 
related disclosures drawing attention to any necessary 
qualifications or assumptions

We have nothing to report having performed a review of 
the Directors’ statement that they have carried out a robust 
assessment of the principal risks facing the Group and 
statement in relation to the longer term viability of the Group. 
Our review was substantially less in scope than an audit 
and only consisted of making inquiries and considering the 
Directors’ process supporting their statements; checking that 
the statements are in alignment with the relevant provisions 
of the UK Corporate Governance Code (the “Code”); and 
considering whether the statements are consistent with the 
knowledge and understanding of the Group and Parent 
Company and their environment obtained in the course of the 
audit. (Listing Rules)

Other Code Provisions
We have nothing to report in respect of our responsibility to 
report when: 

 z The statement given by the Directors, on page 105, that 
they consider the Annual Report and Accounts taken as 
a whole to be fair, balanced and understandable, and 
provides the information necessary for the members to 
assess the Group’s and Parent Company’s position and 
performance, business model and strategy is materially 
inconsistent with our knowledge of the Group and Parent 
Company obtained in the course of performing our audit

 z The section of the Annual Report and Accounts on page 66 
describing the work of the Audit and Risk Committee does 
not appropriately address matters communicated by us to 
the Audit and Risk Committee

 z The Directors’ statement relating to the Parent Company’s 
compliance with the Code does not properly disclose a 
departure from a relevant provision of the Code specified, 
under the Listing Rules, for review by the auditors

Directors’ Remuneration
In our opinion, the part of the Directors’ Remuneration Report 
to be audited has been properly prepared in accordance with 
the Companies Act 2006. (CA06)

Responsibilities for the financial 
statements and the audit
Responsibilities of the Directors for the financial 
statements
As explained more fully in the Statement of Directors’ 
Responsibilities set out on page 105, the Directors are 
responsible for the preparation of the financial statements 
in accordance with the applicable framework and for being 
satisfied that they give a true and fair view. The Directors are 
also responsible for such internal control as they determine 
is necessary to enable the preparation of financial statements 
that are free from material misstatement, whether due to fraud 
or error.

In preparing the financial statements, the Directors are 
responsible for assessing the Group’s and the Parent 
Company’s ability to continue as a going concern, disclosing 
as applicable, matters related to going concern and using the 
going concern basis of accounting unless the Directors either 
intend to liquidate the Group or the Parent Company or to 
cease operations, or have no realistic alternative but to do so.

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Financials

Appointment
Following the recommendation of the Audit and Risk 
Committee, we were appointed by the members on  
14 January 2014 to audit the financial statements for the 
year ended 28 June 2014 and subsequent financial periods. 
The period of total uninterrupted engagement is four years, 
covering the years ended 28 June 2014 to 1 July 2017.

Mark Smith (Senior Statutory Auditor)
for and on behalf of PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors
Birmingham
13 September 2017

Auditors’ responsibilities for the audit of the 
financial statements
Our objectives are to obtain reasonable assurance about 
whether the financial statements as a whole are free from 
material misstatement, whether due to fraud or error, 
and to issue an auditors’ report that includes our opinion. 
Reasonable assurance is a high level of assurance, but is 
not a guarantee that an audit conducted in accordance with 
ISAs (UK) will always detect a material misstatement when it 
exists. Misstatements can arise from fraud or error and are 
considered material if, individually or in the aggregate, they 
could reasonably be expected to influence the economic 
decisions of users taken on the basis of these financial 
statements. 

A further description of our responsibilities for the audit of the 
financial statements is located on the FRC’s website at: www.
frc.org.uk/auditorsresponsibilities. This description forms part 
of our auditors’ report.

Use of this report
This report, including the opinions, has been prepared for 
and only for the Parent Company’s members as a body in 
accordance with Chapter 3 of Part 16 of the Companies Act 
2006 and for no other purpose. We do not, in giving these 
opinions, accept or assume responsibility for any other 
purpose or to any other person to whom this report is shown 
or into whose hands it may come save where expressly 
agreed by our prior consent in writing.

Other required reporting
Companies Act 2006 exception reporting
Under the Companies Act 2006 we are required to report to 
you if, in our opinion:

 z we have not received all the information and explanations 

we require for our audit; or

 z adequate accounting records have not been kept by the 
Parent Company, or returns adequate for our audit have 
not been received from branches not visited by us; or

 z certain disclosures of Directors’ remuneration specified by 

law are not made; or

 z the Parent Company financial statements and the part of 
the Directors’ Remuneration Report to be audited are not 
in agreement with the accounting records and returns. 

We have no exceptions to report arising from this 
responsibility. 

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Consolidated Income Statement

FOR THE 52 WEEKS ENDED 1 JULY 2017

Revenue

Cost of sales

Gross profit

Operating costs

Operating profit

Financial income

Financial expenses

Profit before taxation

Taxation

Profit for the period

Earnings per Ordinary Share – basic

Earnings per Ordinary Share – diluted

2017 
52 weeks
Underlying
£’m

2017 
52 weeks
Exceptional  
Items
£’m

Note

2017 
52 weeks
Reported
£’m

2016 
52 weeks
Reported
£’m

1

5

4

7

7

8

10

10

955.6 

(488.0)

467.6 

(355.9)

111.7 

0.2 

(2.6)

109.3 

(22.4)

86.9 

43.1p

42.8p

—

(0.5)

(0.5)

(16.4)

(16.9)

— 

— 

(16.9)

3.1 

(13.8)

955.6 

(488.5)

467.1 

(372.3)

94.8 

0.2 

(2.6)

92.4 

(19.3)

73.1 

36.3p

36.1p

880.9 

(442.4)

438.5 

(309.2)

129.3 

1.2 

(1.6)

128.9 

(26.6)

102.3 

50.5p

50.3p

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Consolidated Statement of  
Comprehensive Income

FOR THE 52 WEEKS ENDED 1 JULY 2017

Profit for the period

Other comprehensive income/(expense):

Items that may be subsequently reclassified to profit or loss:

Movement in fair value of cash flow hedges

Transfers of cash flow hedges to inventory

Deferred tax on hedging movements

Other comprehensive income for the period, net of tax

Total comprehensive income for the period

Financials

2017
52 weeks
£’m

2016
52 weeks
£’m

73.1 

102.3 

1.4 

(9.4)

1.4 

(6.6)

66.5 

10.3 

(2.9)

(1.3)

6.1 

108.4 

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Consolidated Statement of  
Financial Position

AS AT 1 JULY 2017

Non–current assets

Intangible assets

Property, plant and equipment

Deferred tax assets

Derivative financial instruments

Total non-current assets

Current assets

Inventories

Trade and other receivables

Deferred tax assets

Derivative financial instruments

Cash and cash equivalents

Total current assets

Total assets

Current liabilities

Trade and other payables

Liability for current tax

Derivative financial instruments

Total current liabilities

Non-current liabilities

Bank loans

Trade and other payables

Deferred tax liabilities

Provisions

Derivative financial instruments

Total non-current liabilities

Total liabilities

Net assets

Equity

Issued share capital

Share premium account

Capital redemption reserve

Hedging reserve

Retained earnings

Total equity attributable to equity holders of the Parent 

Note

11

12

13

18

14

15

13

18

16

17

18

19

17

13

20

18

21

1 July
2017
£’m

27.5 

195.2 

0.2 

— 

2 July
2016
£’m

18.6 

168.9 

0.6 

0.8 

222.9 

188.9 

165.3 

26.4 

0.1 

1.1 

17.4 

210.3 

433.2 

(133.1)

(7.0)

(0.4)

116.6 

19.2 

— 

6.8 

14.9 

157.5 

346.4 

(95.4)

(12.8)

— 

(140.5)

(108.2)

(139.5)

(39.8)

— 

(1.7)

(1.6)

(182.6)

(323.1)

110.1 

2.0

1.6

43.2

(0.7)

64.0

110.1

(94.2)

(41.4)

(0.8)

(2.0)

(0.2)

(138.6)

(246.8)

99.6 

2.0

1.6

43.2

5.9

46.9

99.6

The financial statements on pages 114 to 141 were approved by the Board of Directors on 13 September 2017 and were 
signed on its behalf by:

Keith Down 
Chief Financial Officer

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Consolidated Statement of  
Cash Flows

FOR THE 52 WEEKS ENDED 1 JULY 2017

Profit before taxation

Adjustment for exceptional operating costs

Adjustment for net financing costs

Operating profit before exceptional operating costs

Depreciation and amortisation

Loss/(profit) on disposal of non-current assets

Operating cash flows before exceptional operating costs and movements in 
working capital

(Increase)/decrease in inventories

(Increase)/decrease in receivables

Increase in payables

Net movement in working capital before exceptional operating costs

Share-based payments (credit)/expense

Interest received

Tax paid

Net cash generated from operating activities before exceptional operating costs

Cash flows in respect of exceptional operational costs

Net cash generated from operating activities

Cash flows from investing activities

Acquisition of intangible assets

Proceeds on disposal of property, plant and equipment

Acquisition of property, plant and equipment

Amounts due to secured creditor on acquisition

Net cash used in investing activities

Cash flows from financing activities

Proceeds from re-issue of treasury shares

Purchase of treasury shares

Drawdowns on revolving credit facility

Repayments of revolving credit facility

Interest paid

Ordinary dividends paid

Special dividends / distributions to shareholders

Net cash flows used in financing activities

Net increase/(decrease) in cash and cash equivalents

Foreign exchange revaluations

Cash and cash equivalents at the beginning of the period

Cash and cash equivalents at the end of the period

Note

2017 
52 weeks
£’m

Financials

2016 
52 weeks
£’m

128.9 

— 

0.4 

129.3 

25.3 

(0.3)

154.3 

16.5 

(1.2)

3.0 

18.3 

1.4 

0.1 

(25.9)

148.2 

— 

148.2 

(10.2)

2.0 

(29.6)

— 

(37.8)

1.3 

(7.8)

39.0 

(35.0)

(1.6)

(44.6)

(63.8)

92.4 

16.9 

2.4 

111.7 

29.3 

1.2 

142.2 

(45.0)

(4.6)

23.4 

(26.2)

(0.3)

0.1 

(25.0)

90.8 

(11.3)

79.5 

(11.4)

0.2 

(46.6)

(7.5)

(65.3)

0.9 

(4.2)

50.0 

(5.0)

(1.4)

(51.6)

— 

(11.3)

(112.5)

2.9 

(0.4)

14.9 

17.4 

(2.1)

0.8 

16.2 

14.9 

3

4

6

3

11

12

2

22

22

19

19

7

9

9

16

16

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Consolidated Statement of  
Changes in Equity

FOR THE 52 WEEKS ENDED 1 JULY 2017

As at 4 July 2015

Profit for the period

Fair value gains of cash flow hedges

Gains on cash flow hedges transferred 
to inventory

Deferred tax on hedging movements

Total comprehensive income for the 
period

Purchase of treasury shares

Proceeds from issue of treasury shares

Share-based payments

Deferred tax on share-based payments

Current tax on share options exercised

Ordinary dividends paid

Special distributions to shareholders

Total transactions with owners, 
recorded directly in equity

As at 2 July 2016

Profit for the period

Fair value gains of cash flow hedges

Gains on cash flow hedges transferred 
to inventory

Deferred tax on hedging movements

Total comprehensive income for the 
period

Purchase of treasury shares

Proceeds from issue of treasury shares

Share-based payments

Deferred tax on share-based payments

Current tax on share options exercised

Ordinary dividends paid

Total transactions with owners, 
recorded directly in equity

As at 1 July 2017

Note

Issued 
share 
capital
£’m

2.0 

Share 
premium 
account
£’m

Capital 
redemption 
reserve
£’m

1.6 

43.2 

18

18

13

22

22

23

13

8

9

9

18

18

13

22

22

23

13

8

9

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

2.0 

1.6 

43.2 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

Hedging 
reserve
£’m

Retained 
earnings
£’m

(0.2)

— 

10.3 

(2.9)

(1.3)

58.5 

102.3 

— 

— 

— 

Total 
equity
£’m

105.1 

102.3 

10.3 

(2.9)

(1.3)

6.1 

102.3 

108.4 

— 

— 

— 

— 

— 

— 

— 

— 

5.9 

— 

1.4 

(9.4)

1.4 

(7.8)

1.3 

1.4 

(0.6)

0.2 

(44.6)

(63.8)

(7.8)

1.3 

1.4 

(0.6)

0.2 

(44.6)

(63.8)

(113.9)

(113.9)

46.9 

73.1 

— 

— 

— 

99.6 

73.1 

1.4 

(9.4)

1.4 

(6.6)

73.1 

66.5 

— 

— 

— 

— 

— 

— 

— 

(4.2)

0.9 

(0.3)

(0.6)

(0.2)

(4.2)

0.9 

(0.3)

(0.6)

(0.2)

(51.6)

(51.6)

(56.0)

64.0 

(56.0)

110.1 

2.0 

1.6 

43.2 

(0.7)

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Financials

Accounting Policies

FOR THE 52 WEEKS ENDED 1 JULY 2017

Basis of preparation
The Group financial statements consolidate those of Dunelm 
Group plc (‘the Company’) and its subsidiaries (together 
referred to as ‘the Group’). The Company financial statements 
on pages 142 to 151 present information about the Company 
as a separate entity and not about its Group.

Dunelm Group plc and its subsidiaries are incorporated and 
domiciled in the UK. Dunelm Group plc is a listed public 
company, limited by shares and the company registration 
number is 04708277. The registered office is Watermead 
Business Park, Syston, Leicestershire, LE7 1AD. 

The primary business activity of the Group is the sale of 
homewares in the UK through a network of stores and 
websites. 

The Group financial statements have been prepared and 
approved by the Directors in accordance with International 
Financial Reporting Standards (IFRS) and IFRS Interpretations 
Committee (IFRS IC) interpretations as adopted by the 
European Union and the Companies Act 2006 applicable to 
companies reporting under IFRS and these are presented on 
pages 114 to 141.

The accounting policies set out below have, unless otherwise 
stated, been applied consistently to all periods presented in 
these Group financial statements.

The annual financial statements are prepared under the 
historical cost convention except for financial assets and 
financial liabilities (including derivative financial instruments 
and share-based payments), which have been stated at 
fair value. The financial statements are prepared in pounds 
sterling, rounded to the nearest hundred thousand.

Going concern
The Group has considerable financial resources together with 
long-standing relationships with a number of key suppliers 
and an established reputation in the retail sector across the 
UK. In their consideration of going concern, the Directors 
have reviewed the Group’s future cash forecasts and profit 
projections, which are based on market data and past 
experience. The Directors are of the opinion that the Group’s 
forecasts and projections, which take into account reasonably 
possible changes in trading performance, show that the 
Group is able to operate within its current facilities and 
comply with its banking covenants for the foreseeable future. 

As a consequence, the Directors believe that the Group is 
well placed to manage its business risks successfully. Having 
reassessed the principal risks, the Directors consider it 
appropriate to adopt the going concern basis of accounting 
in preparing the financial information.

Further information regarding the Group’s business 
activities, together with the factors likely to affect its future 
development, performance and position is set out in the 
Strategic Report on pages 8 to 37. The financial position of 
the Group, its cash flows, liquidity position and borrowing 
facilities are described in the Financial Review on pages 23 to 
27. In addition, note 18 to the Annual Report and Accounts 
includes the Group’s objectives, policies and processes for 
managing its capital, its financial risk management objectives 
and its exposures to credit risk and liquidity risk.

Use of estimates and judgements
The presentation of the annual financial statements in 
conformity with IFRS as adopted by the EU requires the 
Directors to make judgements, estimates and assumptions 
that affect the application of policies and reported amounts of 
assets and liabilities, income and expenses. The estimates and 
associated assumptions are based on historical experience 
and various other factors that are believed to be reasonable 
under the circumstances. Actual results may differ from these 
estimates.

Estimates and underlying assumptions are reviewed on 
an ongoing basis. Revisions to accounting estimates are 
recognised in the period in which the estimate is revised and 
in any future periods affected.

The key estimates and judgements used in the financial 
statements are as follows:

Estimate: Inventory provisions 
The Group provides against the carrying value of the 
inventories held where it is anticipated that net realisable 
value (NRV) will be below cost. NRV is calculated as the 
expected selling price. Future price reductions in turn are 
assumed to be in line with the Group’s standard approach 
to clearing discontinued and slow-moving inventory and 
are applied to such proportion of inventory as deemed 
appropriate given the level of cover in relation to recent sales 
history, on a line-by-line basis.

Estimate: Acquisition valuations
The Group makes an assessment of the fair value of assets 
and liabilities acquired in a business combination as at the 
acquisition date. Non-current tangible assets are recognised 
at net book value and subject to a review for impairment. 
Acquired non-current intangible assets are valued recognised 
when separately identifiable and the fair value measurable 
based on historical cost or with reference to common industry 
valuation methods. The fair value of finished goods inventory 
is assessed with reference to the current selling price, less any 
costs of disposal, and a reasonable profit allowance for selling 
effort, based on the profit for similar finished goods. 

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Accounting Policies CONTINUED

FOR THE 52 WEEKS ENDED 1 JULY 2017

Judgement: Exceptional items
The Group exercises its judgement in the classification of 
certain items as exceptional and outside of the Group’s 
underlying results. The determination of whether an item 
should be separately disclosed as an exceptional item or 
other adjustments requires judgement on its materiality, 
nature and incidence, as well as whether it provides clarity on 
the Group’s underlying trading performance. In exercising 
this judgement, the Group takes appropriate regard of IAS 
1 ‘Presentation of financial statements’ as well as guidance 
issued by the Financial Reporting Council on the reporting 
of exceptional items and alternative performance measures. 
The overall goal of the Group is to present the Group’s 
underlying performance without distortion from one-off or 
non-trading events regardless of whether they are favourable 
or unfavourable to the underlying result. Further details of 
the individual exceptional items, and the reasons for their 
disclosure treatment, are set out in note 3.

Basis of consolidation
Business Combinations
The Group applies the acquisition method to account for 
business combinations. The consideration transferred for 
an acquisition is the fair values of the assets transferred, 
the liabilities incurred to the former owners of the acquired 
assets and any equity interests issued by the Group. The 
consideration transferred includes the fair value of any 
asset or liability resulting from a contingent consideration 
arrangement. Identifiable assets acquired and liabilities and 
contingent liabilities assumed in a business combination are 
measured initially at their fair values at the acquisition date. 
Acquisition related costs are expenses as they are incurred.

Subsidiaries
Subsidiaries are entities controlled by the Company. An 
investor controls an investee when it is exposed, or has rights, 
to variable returns from its involvement with the investee 
and has the ability to affect those returns through its power 
over the investee. The financial statements of subsidiaries 
are included in the consolidated financial statements from 
the date that control commences until the date that control 
ceases.

Transactions eliminated on consolidation
Intra-group balances, and any unrealised gains and losses or 
income and expenses arising from intra-group transactions, 
are eliminated in preparing the consolidated financial 
statements. Consistent accounting policies have been 
adopted across the Group.

Revenue
Revenue is generated from the sale of homewares and related 
goods and services through the Group’s stores and websites. 
Revenue therefore represents the proceeds from sales of 
goods and related services, excluding sales between Group 
companies and is after deducting returns, any discounts given 
and VAT. Revenue is recognised when risk and reward passes 
to the customer, which is predominantly at the point of sale. 

The exceptions to this are for: custom made products, 
where revenue is recognised at the point that the goods are 
collected; gift vouchers, where revenue is recognised when 
the vouchers are redeemed; and web sales, where revenue is 
recognised at the point of delivery. Revenue is settled in cash 
at the point of sale. 

Exceptional items
Exceptional items are disclosed separately in the financial 
statements where it is necessary to do so to provide further 
understanding of the financial performance of the Group. 
They are items that are material either because of their size 
or their nature, or are non-recurring and are considered as 
exceptional items and are presented with the line items to 
which they best relate.

Expenses
Property leases
Lease incentives received in respect of operating leases are 
recognised in the income statement evenly over the full term 
of the lease.

Where leases for land and buildings provide for fixed rent 
review dates and amounts, the Group financial statements 
account for such reviews by recognising, on a straight-line 
basis, the total implicit minimum lease payments over the 
non-cancellable period of the lease term.

Financial income and expenses
Financial income and expenses comprise interest payable on 
borrowings calculated using the effective interest method, 
interest receivable on funds invested and foreign exchange 
gains and losses.

Retirement benefits
The Group operates a defined contribution pension plan 
using a third-party provider. Obligations for the contributions 
to this plan are recognised as an expense in the income 
statement as incurred.

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Financials

Share-based payments
The Group operates a number of equity-settled, share-based 
compensation plans, under which the entity receives services 
from employees as consideration for equity instruments 
(options) of the Group. The fair value of the employee 
services received in exchange for the grant of the options is 
recognised as an expense. The total amount to be expensed 
is determined by reference to the fair value of the options 
granted:

 z Including any market performance condition (for example, 

an entity’s share price);

 z Excluding the impact of any service and non-market 

performance vesting conditions (for example, profitability, 
sales growth targets and remaining an employee of the 
entity over a specified time period), and

 z Including the impact of any non-vesting conditions (for 
example, the requirement for employees to save). 

Non-market performance and service conditions are 
included in assumptions about the number of options that 
are expected to vest. The total expense is recognised over 
the vesting period, which is the period over which all of the 
specified vesting conditions are to be satisfied.

In addition, in some circumstances employees may provide 
services in advance of the grant date and therefore the 
grant date fair value is estimated for the purposes of 
recognising the expense during the period between service 
commencement period and grant date.

At the end of each reporting period, the Group revises its 
estimates of the number of options that are expected to vest 
based on the non-market vesting conditions. It recognises 
the impact of the revision to original estimates, if any, in the 
income statement, with a corresponding adjustment to equity.

When the options are exercised, the Company either issues 
new shares, or uses treasury shares purchased for this 
purpose. For issued new shares, the proceeds received net of 
any directly attributable transaction costs are credited to share 
capital (nominal value) and share premium.

The social security contributions payable in connection with 
the grant of the share options is considered an integral part 
of the grant itself, and the charge will be treated as a cash-
settled transaction.

Foreign currencies
Transactions in foreign currencies are recorded at the 
prevailing rate at the date of the transaction. 

Monetary assets and liabilities denominated in foreign 
currency are translated at the rates ruling at the balance sheet 
date. Resulting exchange gains or losses are recognised in 
the income statement for the period in financial income and 
expenses.

Taxation
Tax on the profit or loss for the period comprises current 
and deferred tax. Tax is recognised in the income statement 
except to the extent that it relates to items recognised directly 
in equity, in which case it is recognised in equity.

Current tax represents the expected tax payable on the 
taxable income for the period, using tax rates enacted or 
substantively enacted at the balance sheet date, together with 
any adjustment to tax payable in respect of previous periods.

Deferred tax is provided using the balance sheet liability 
method, providing for temporary differences between 
the carrying amounts of assets and liabilities for financial 
reporting purposes and the amounts used for taxation 
purposes. Deferred tax liabilities are not recognised if they 
arise from the initial recognition of goodwill; deferred tax is 
not accounted for if it arises from initial recognition of an asset 
of liability in a transaction other than a business combination 
that at the time of the transaction affects neither accounting 
nor taxable profit or loss. Deferred tax is determined using 
tax rates (and laws) that have been enacted or substantively 
enacted at the balance sheet date and are expected to apply 
when the related deferred tax asset is realised or the deferred 
tax liability is settled.

A deferred tax asset is recognised only to the extent that it is 
probable that future taxable profits will be available against 
which the asset can be recognised. Deferred tax assets are 
reduced to the extent that it is no longer probable that the 
related tax benefit will be recognised.

Deferred income tax assets and liabilities are offset when 
there is a legally enforceable right to offset current tax assets 
against current tax liabilities and when the deferred income 
taxes assets and liabilities relate to income taxes levied by 
the same taxation authority on either the taxable entity or 
different taxable entities where there is an intention to settle 
the balances on a net basis.

Dividends
Dividends are recognised as a liability in the period in which 
they are approved such that the Company is obligated to pay 
the dividend. Interim dividends are recorded when paid.

Intangible assets
These comprise software development and implementation 
costs, trademarks and brands and are stated at cost less 
accumulated amortisation and impairment (see below). Costs 
incurred in developing the Group’s own brands are expensed 
as incurred.

Separately acquired brands and customer lists are shown at 
historical cost. Software, brands and customer lists acquired 
in a business combination are recognised at fair value at 
the acquisition date. These assets are deemed to have a 
finite useful life and are carried at cost less accumulated 
amortisation. Amortisation is calculated using the straight-line 
method to allocate the cost over their estimated useful lives.

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Accounting Policies CONTINUED

FOR THE 52 WEEKS ENDED 1 JULY 2017

Acquired computer software licences are capitalised on 
the basis of the costs incurred to acquire and bring to use 
the specific software. These costs are amortised over their 
estimated useful lives.

Costs associated with maintaining computer software 
programmes are recognised as an expense as incurred. 
Development costs that are directly attributable to the design 
and testing of identifiable and unique software products 
controlled by the Group are recognised as intangible assets 
when the following criteria are met:

Depreciation
Depreciation is charged to the income statement on a 
straight-line basis over the estimated useful lives of each part 
of an item of property, plant and equipment to write down the 
cost to its estimated residual value. Land is not depreciated. 
The estimated useful lives are as follows:

Freehold buildings

50 years

Leasehold improvements

 z It is technically feasible to complete the software product 

Plant and machinery

so that it will be available for use;

 z Management intends to complete the software product 

and use or sell it;

 z There is an ability to use or sell the software product;

 z It can be demonstrated how the software product will 

generate probable future economic benefits;

 z Adequate technical, financial and other resources to 

complete the development and to use or sell the software 
product are available; and

 z The expenditure attributable to the software product 
during its development can be reliably measured.

Other development expenditures that do not meet 
these criteria are recognised as an expense as incurred. 
Development costs previously recognised as an expense are 
not recognised as an asset in a subsequent period.

Computer software development costs recognised as assets 
are amortised over their estimated useful lives.

Amortisation
Amortisation is charged to the income statement on a 
straight-line basis over the estimated useful life of the asset. 
These are as follows:

Software development and licences

3 years

Rights to trademarks and brands and 
customer lists

5 to 15 years

Property, plant and equipment
Owned assets
Items of property, plant and equipment are stated at 
historical cost less accumulated depreciation (see below) and 
impairment losses. Cost includes the original purchased price 
of the asset and the costs attributable to bringing the asset to 
its working condition for intended use. 

Where parts of an item of property, plant and equipment have 
different useful lives, they are accounted for as separate items 
of property, plant and equipment.

over the period of 
the lease

4 years

7 years

3 to 5 years

Refit improvements

Fixtures and fittings

The assets’ residual values and useful lives are reviewed, and 
adjusted if appropriate, at the end of each reporting period.

An asset’s carrying amount is written down immediately to its 
recoverable amount if the asset’s carrying amount is greater 
than its estimated recoverable amount.

Derivative financial instruments
Derivative financial instruments used are forward foreign 
exchange contracts and structured foreign exchange 
options. These are measured at fair value. The fair values are 
determined by reference to the market prices available from 
the market on which the instruments involved are traded.

Certain derivative financial instruments are designated as 
hedges in line with the Group’s treasury policy. These are 
instruments that hedge exposure to variability in cash flows 
that is either attributable to a particular risk associated with a 
highly probable forecasted transaction.

For cash flow hedges the proportion of the gain or loss 
on the hedging instrument that is determined to be an 
effective hedge, as defined by IAS 39 ‘Financial Instruments: 
Recognition and Measurement’, is recognised in equity, 
directly in the hedge reserve with any ineffective portion 
recognised in the income statement. Such hedges are 
tested, both at inception to ensure they are expected to 
be effective and periodically throughout their duration to 
assess continuing effectiveness. The gains or losses that are 
recognised in equity are transferred to the income statement 
in the same period in which the hedged cash flows affect the 
income statement.

Any gains or losses arising from changes in fair value 
derivative financial instruments not designated as hedges are 
recognised in the income statement.

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Financials

Financial assets
Classifications
The Group classifies its financial assets in the following 
categories: at fair value through profit or loss; loans and 
receivables; and available-for-sale. The classification depends 
on the purpose for which the financial assets were acquired. 
Management determines the classification of its financial 
assets at initial recognition.

(a) Financial assets at fair value through profit or loss
Financial assets at fair value through profit or loss are financial 
assets held for trading. A financial asset is classified in this 
category if acquired principally for the purpose of selling in the 
short term. Derivatives are also categorised as held for trading 
unless they are designated as hedges. Assets in this category 
are classified as current assets if expected to be settled within 
12 months, otherwise they are classified as non-current.

(b) Loans and receivables
Loans and receivables are non-derivative financial assets 
with fixed or determinable payments that are not quoted in 
an active market. They are included in current assets, except 
for maturities greater than 12 months after the end of the 
reporting period. These are classified as non-current assets. 
The Group’s loans and receivables comprise ‘trade and other 
receivables’ and ‘cash and cash equivalents’ in the balance 
sheet (notes 2.14 and 2.15).

(c) Available-for-sale financial assets
Available-for-sale financial assets are non-derivatives that are 
either designated in this category or not classified in any of 
the other categories. They are included in non-current assets 
unless the investment matures or management intends to 
dispose of it within 12 months of the end of the reporting 
period.

Recognition and measurement
Regular purchases and sales of financial assets are recognised 
on the trade date – the date on which the Group commits to 
purchase or sell the asset. Investments are initially recognised 
at fair value plus transaction costs for all financial assets 
not carried at fair value through profit or loss. Financial 
assets carried at fair value through profit or loss are initially 
recognised at fair value, and transaction costs are expensed 
in the income statement. Financial assets are derecognised 
when the rights to receive cash flows from the investments 
have expired or have been transferred and the Group has 
transferred substantially all risks and rewards of ownership. 
Available-for-sale financial assets and financial assets at fair 
value through profit or loss are subsequently carried at fair 
value. Loans and receivables are subsequently carried at 
amortised cost using the effective interest method.

Gains or losses arising from changes in the fair value of the 
‘financial assets at fair value through profit or loss’ category 
are presented in the income statement within ‘Other (losses)/
gains – net’ in the period in which they arise. Dividend income 
from financial assets at fair value through profit or loss is 
recognised in the income statement as part of other income 
when the Group’s right to receive payments is established.

Changes in the fair value of monetary and non-monetary 
securities classified as available-for-sale are recognised in 
other comprehensive income. When securities classified 
as available-for-sale are sold or impaired, the accumulated 
fair value adjustments recognised in equity are included in 
the income statement as ‘Gains and losses from investment 
securities’.

Offsetting financial instruments
Financial assets and liabilities are offset and the net amount 
reported in the balance sheet when there is a legally 
enforceable right to offset the recognised amounts and there 
is an intention to settle on a net basis or realise the asset and 
settle the liability simultaneously. The legally enforceable 
right must not be contingent on future events and must be 
enforceable in the normal course of business and in the event 
of default, insolvency or bankruptcy of the Company or the 
counterparty.

Trade and other receivables
Trade and other receivables are initially recognised at fair 
value and then carried at amortised cost using the effective 
interest method, net of impairment provisions.

Inventories
Inventories are stated at the lower of cost and net realisable 
value. Cost is derived using the average cost method and 
includes costs incurred in bringing the inventories to their 
present location and condition. Net realisable value is the 
estimated selling price less cost to sell in the ordinary course 
of business. Provisions are made for obsolete, slow-moving or 
discontinued stock and for stock losses.

Cash and cash equivalents
Cash and cash equivalents comprise cash balances and 
deposits. All cash equivalents have an original maturity of 
three months or less.

Trade and other payables
Trade and payables are recognised initially at their fair value 
and subsequently measured at amortised cost using the 
effective interest method.

Bank borrowings and borrowing costs
Interest-bearing bank loans are initially recorded at their fair 
value and subsequently held at amortised cost. Transaction 
costs incurred are amortised over the term of the loan. 

Borrowings are classed as current liabilities unless the Group 
has an unconditional right to defer settlement of the liability 
for at least 12 months from the balance sheet date.

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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FOR THE 52 WEEKS ENDED 1 JULY 2017

Impairment
The carrying amounts of the Group’s assets are reviewed 
annually at each balance sheet date to determine whether 
there is any indication of impairment. If any such indication 
exists, the asset’s recoverable amount is estimated.

The recoverable amount is the greater of fair value less costs 
of disposal, and value in use. In assessing value in use, the 
estimated future cash flows are discounted to their present 
value using a pre-tax discount rate that reflects current 
market assessments of the time-value of money and the risks 
specific to the asset. For an asset that does not generate 
largely independent cash inflows, the recoverable amount 
is determined for assets grouped at the lowest levels for 
which there are largely independent cash flows, i.e. the cash-
generating unit to which the asset belongs.

An impairment loss is recognised whenever the carrying 
amount of an asset or its cash-generating unit exceeds the 
recoverable amount. Impairment losses are recognised in the 
income statement.

Share capital
Where the Company purchases its own equity share capital 
(treasury shares), the consideration paid, including any 
directly attributable incremental costs, is deducted from 
equity attributable to the Company’s equity holders until 
the shares are cancelled or reissued. Where such shares are 
subsequently sold or reissued, any consideration received 
net of any directly attributable incremental transaction costs 
and the related income tax effects, is included in equity 
attributable to the Company’s equity holders. 

Provisions
A provision is recognised in the balance sheet when the 
Group has a current legal or constructive obligation as a result 
of a past event, it is probable that an outflow of economic 
benefits will be required to settle the obligation, and the 
amount has been reliably measured. A provision for onerous 
contracts, including property leases, is recognised when the 
expected benefit to be derived by the Group from a contract 
is lower than the unavoidable costs of meeting its obligations 
under the contract.

A dilapidations provision is recognised when there is an 
expectation of future obligations relating to the maintenance 
of leasehold properties arising from events such as lease 
renewals or terminations.

Operating leases
The Group leases certain property, plant and equipment and 
motor vehicles. Where a significant portion of the risks and 
rewards of ownership are retained by the lessor, these leases 
are classified as operating leases. 

Rentals payable under operating leases are charged to the 
income statement on a straight-line basis over the period of 
the lease. 

New standards and interpretations
No new standards, amendments or interpretations, effective 
for the first time for the period beginning on or after 2 July 
2016 have had a material impact on the Group or Parent 
Company. 

At the balance sheet date there are a number of new 
standards and amendments to existing standards in issue 
but not yet effective. None of these are expected to have a 
significant effect on the financial statements of the Group or 
Parent Company, except the following, set out below: 

IFRS 9, ‘Financial instruments’, addresses the classification, 
measurement and recognition of financial assets and 
liabilities, and replaces IAS 39. IFRS 9 retains but simplifies 
the mixed measurement model and establishes three primary 
measurement categories for financial assets. It is effective for 
periods beginning on or after 1 January 2018, i.e. the Group’s 
financial year ending June 2019, and work to assess the 
impact of the change on the Group is underway.

IFRS 15, ‘Revenue from contracts with customers’ deals with 
revenue recognition and establishes principles for reporting 
useful information to users of financial statements about 
the nature, amount, timing and uncertainty of revenue and 
cash flows arising from an entity’s contracts with customers. 
Revenue is recognised when a customer obtains control of a 
good or service. The standard replaces IAS 18 ‘Revenue’ and 
IAS 11 ‘Construction contracts’ and related interpretations. 
The standard is effective for annual periods beginning on or 
after 1 January 2018 i.e. the Group’s financial year ending 
June 2019, and earlier application is permitted, subject to EU 
endorsement. An initial assessment of the impact of IFRS 16 
has been reviewed by management and further preparatory 
work is underway. 

IFRS 16, ‘Leases’ addresses the definition of a lease, 
recognition and measurement of leases and establishes 
principles for reporting useful information to users of financial 
statements about the leasing activities of both lessees and 
lessors. A key change arising from IFRS 16 is that most 
operating leases will be accounted for on the balance sheet 
for lessees. The standard replaces IAS 17 ‘Leases’, and related 
interpretations. The standard is effective for annual periods 
beginning on or after 1 January 2019, i.e. the Group’s financial 
year ending June 2020, and earlier application is permitted, 
subject to EU endorsement and the entity adopting IFRS 15 
‘Revenue from contracts with customers’ at the same time. An 
initial assessment of the impact of IFRS 16 has been reviewed 
by management and further preparatory work is underway. 

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Financials

Notes to the Consolidated  
Financial Statements

FOR THE 52 WEEKS ENDED 1 JULY 2017 

1 Segmental reporting
The Group has one reportable segment, in accordance with IFRS 8 - Operating Segments, which is the retail of homewares in 
the UK. 

Customers access the Group’s offer across multiple channels and often their journey involves more than one channel. Therefore 
internal reporting focuses on the Group as a whole and does not identify individual segments. 

The Chief Operating Decision Maker is the Executive Board of Directors of Dunelm Group plc. Internal management reports 
are reviewed by them on a monthly basis. Performance of the segment is assessed based on a number of financial and non-
financial KPIs as well as on profit before taxation.

Management believe that these measures are the most relevant in evaluating the performance of the segment and for making 
resource allocation decisions. 

All material operations of the reportable segment are carried out in the UK. The Group’s revenue is driven by the consolidation 
of individual small value transactions and as a result, Group revenue is not reliant on a major customer or group of customers.

2 Acquisition
On 28 November 2016 the Group acquired the whole of the trade and certain assets and liabilities of the Worldstores Group 
(Worldstores Limited (in administration), Kiddicare Limited (in administration) and Achica Limited (in administration)) for a cash 
consideration of £1 through Globe Online Limited, a 100% owned subsidiary of Dunelm Limited. A payment of £7.5m was 
made to a secured creditor as part of the terms of the acquisition.

The Worldstores Group was one of the UK’s largest online retailers of products for the home and garden, with over 300,000 
products on the site. Achica is a members-only online store offering furniture, homewares and accessories, often at significant 
discounts to RRPs for limited periods through flash sales. Kiddicare is a multichannel retailer, selling nursery supplies and 
merchandise for children and young families. The Group anticipates significant benefits to be realised from the acquisition, 
particularly in relation to:

 z A next day delivery proposition for a much wider range of products, including furniture;

 z Ability to offer an improved two-man, owned and branded delivery service that is more reliable for customers and cheaper 

to operate; 

 z Potential to offer Kiddicare products in Dunelm stores and to a greater number of customers online; and

 z Access to a new proprietary technology platform that will enable much faster development of products and services for 

customers.

The purchase has been accounted for as a business combination. The provisional fair value amounts recognised in respect 
of the identifiable assets acquired and liabilities assumed, are set out below. The Group anticipates full cash collection of all 
receivables acquired.

Intangible assets – software
Intangible assets – brands
Intangible assets – customer lists
Property, plant and equipment
Inventories
Trade and other receivables
Accruals and deferred income
Provisions
Amounts due to secured creditor
Total identifiable assets / (liabilities)
Cash consideration
Goodwill

As at 28 
November 
2016
£’m

5.2
2.2
0.1
0.8
4.2
2.9
(6.5)
(1.4)
(7.5)
— 
— 
— 

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Notes to the Consolidated  
Financial Statements CONTINUED

FOR THE 52 WEEKS ENDED 1 JULY 2017 

2 Acquisition continued
Since the acquisition date, the acquiring company, Globe Online Limited, generated revenues of £54.5m and made an 
operating loss of £10.7m before exceptional items. Exceptional items of £16.9m relating to the acquisition and subsequent 
integration are set out in note 3. 

If the acquisition had taken place on 3 July 2016, the Group adjusted operating profit would have been reduced by a further 
£10.4m and revenue would have been increased by a further £53.7m.

On 1 July 2017, the trade and net assets of Globe Online Limited were transferred to another Group company, Dunelm  
(Soft Furnishings) Limited, the main trading entity of the Group at nil gain or loss. All assets and liabilities were transferred at 
book value.

3 Exceptional items
Exceptional items have arisen as a result of the acquisition and subsequent integration of the Worldstores Group as set out 
in note 2.

Acquisition costs – administrator fees
Acquisition costs – other professional fees
Welcome payments for continuation of supply
Fair value adjustments in respect of acquired inventory
Key management retention bonuses
Asset write-offs, impairments and accelerated depreciation
Other integration costs

2017  
52 weeks
£’m

2016  
52 weeks
£’m

0.9
0.4
7.3
0.5
2.7
2.9
2.2
16.9

— 
— 
— 
— 
— 
— 
— 
— 

Capital acquisition of £1.3m costs includes £0.9m of the administrator’s fees and £0.4m of other professional advisory costs in 
relation to the acquisition of the Group from administration.

Welcome payments of £7.3m were made to suppliers to ensure continuation of supply and were part of the expected initial 
working capital outflow. 

Fair value adjustments in respect of acquired inventory have unwound as the inventory has been sold. 

Key management retention bonuses are potentially payable over a three-year period, and have both retention and 
performance conditions attached. 

As a result of the acquisition, a review of the websites and other intangible IT assets of both the existing Dunelm business and 
the acquired business has been undertaken. Decisions have been made to integrate the available assets, and as a result, certain 
assets have been written off and others’ useful economic lives have been reduced resulting in accelerated depreciation. Such 
cost items have been judged as exceptional and one-off in nature and not part of the underlying trading performance of the 
Group.

Other integration costs include professional advisory support, and costs associated with the exit of the Peterborough site and 
transfer into Stoke of the Kiddicare and Achica logistics operations.

Of the above exceptional cost items, £11.3m are cash outflows in the period. Exceptional costs items of approximately £7m are 
anticipated in the next financial year, of which approximately £3-4m will be cash outflows. 

Underlying Dunelm trading performance
Globe Online Limited trading performance
Exceptional items

Profit 
before tax  
£’m

120.0 
(10.7)
(16.9)
92.4 

Taxation  
£’m

(24.6)
2.2 
3.1 
(19.3)

Profit  
after tax  
£’m

95.4 
(8.5)
(13.8)
73.1 

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Financials

4 Operating profit
Operating profit is stated after charging/(crediting) the following items:

Cost of inventories included in cost of sales
Amortisation of intangible assets
Depreciation of owned property, plant and equipment
Loss/(profit) on disposal of property, plant and equipment and 
intangible assets
Operating lease rentals
Net foreign exchange gains

2017  
52 weeks
Underlying
£’m

2017  
52 weeks
Exceptional
Items
£’m

483.9 
7.3 
22.0 

1.2 
45.2 
(2.9)

—
1.0
—

1.9
—
—

2017  
52 weeks
Reported
£’m

483.9
8.3
22.0

3.1
45.2
(2.9)

2016  
52 weeks
£’m

439.9 
5.6 
19.7 

(0.3)
41.3 
(1.8)

The cost of inventories included in cost of sales includes the adverse impact of a net increase in the provision for obsolete 
inventory of £0.8m (FY16: £0.9m benefit).

The analysis of auditors’ remuneration is as follows:

Fees payable to the Company’s auditors for the audit of the Parent and consolidated annual financial 
statements
Fees payable to the Company’s auditors and their associates for other services to the Group
— audit of the Company’s subsidiaries pursuant to legislation
— audit of Globe Online Limited and opening balance sheet
— other services (See Audit and Risk Committee Report on page 68 for further information)

5 Operating costs before exceptional items

Selling and distribution costs
Administrative expenses

6 Employee numbers and costs
The average monthly number of people employed by the Group (including Directors) was:

2017  
52 weeks
£’000

2016  
52 weeks
£’000

18 

82 
67 
15 

18 

57 
—
71 

2017  
52 weeks
£’m

304.9
51.0 
355.9 

2016  
52 weeks
£’m

273.9 
35.3 
309.2 

Selling
Distribution
Administration

2017
52 weeks
Number of 
heads

2017
52 weeks
Full time 
equivalents

2016  
52 weeks
Number of 
heads

2016  
52 weeks 
Full time 
equivalents

7,759 
651 
752 
9,162 

4,823 
615 
718 
6,156 

8,035 
439 
494 
8,968 

4,757 
431 
487 
5,675 

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Notes to the Consolidated  
Financial Statements CONTINUED

FOR THE 52 WEEKS ENDED 1 JULY 2017 

6 Employee numbers and costs continued
The aggregate remuneration of all employees including Directors comprises:

Wages and salaries including termination benefits
Social security costs
Share options granted to directors and employees (note 23)
Pension costs – defined contribution plans

2017  
52 weeks
£’m

2016  
52 weeks
£’m

135.0 
8.3 
(0.3)
1.8 
144.8 

120.0 
7.0 
1.4 
1.5 
129.9 

Details of Directors’ remuneration, share options, long term incentive schemes and pension entitlements are disclosed in the 
Remuneration Report on pages 72 to 97.

7 Financial income and expenses

Finance income
Interest on bank deposits
Net foreign exchange gains

Finance expenses
Interest on bank borrowings
Amortisation of issue costs of bank loans
Net foreign exchange losses

Net finance expense

8 Taxation

Current taxation
UK corporation tax charge for the period
Adjustments in respect of prior periods

Deferred taxation
Origination of temporary differences
Adjustments in respect of prior periods
Impact of change in tax rate

Total tax expense

2017  
52 weeks
£’m

2016  
52 weeks
£’m

0.2 
— 
0.2 

(1.6)
(0.3)
(0.6)
(2.6)
(2.4)

0.1 
1.1 
1.2 

(1.3)
(0.3)
— 
(1.6)
(0.4)

2017  
52 weeks
£’m

2016  
52 weeks
£’m

19.8 
(0.8)
19.0 

0.1 
0.2 
— 
0.3 
19.3 

26.6 
(0.2)
26.4 

— 
— 
0.2 
0.2 
26.6 

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Financials

2017  
52 weeks
£’m

92.4 
18.2 

1.5 
0.2 
(0.6)
— 
19.3 

2016  
52 weeks
£’m

128.9 
25.8 

1.1 
(0.3)
(0.2)
0.2 
26.6

8 Taxation continued
The tax charge is reconciled with the standard rate of UK corporation tax as follows:

Profit before taxation
UK corporation tax at standard rate of 19.75% (2016: 20.00%)
Factors affecting the charge in the period:
  Non-deductible expenses
  Profit on disposal of non-qualifying assets
  Adjustments in respect of prior periods
  Effect of change in standard rate of corporation tax
Tax charge

The taxation charge for the period as a percentage of profit before tax is 20.9% (2016: 20.6%).

A reduction in the UK corporation tax from 20% to 19% (effective from 1 April 2017) was substantively enacted on 26 March 
2016, and a further reduction to 18% (effective from 1 April 2020) was substantively enacted on the same day. 

Further changes were announced in the Chancellor’s budget on 16 March 2016 reducing the UK corporation tax by a further 
1% to 17% from 1 April 2020, enacted in September 2016.

9 Dividends and special distributions to shareholders
The dividends set out in the table below relate to the 1 pence Ordinary Shares.

Final for the period ended 4 July 2015
Interim for the period ended 2 July 2016
Special dividend for the period ended 2 July 2016
Final for the period ended 2 July 2016
Interim for the period ended 1 July 2017

– paid 16.0 pence
– paid 6.0 pence
– paid 31.5 pence
– paid 19.1 pence
– paid 6.5 pence

2017  
52 weeks
£’m

2016  
52 weeks
£’m

— 
— 
— 
38.5 
13.1 
51.6 

32.4 
12.2 
63.8 
— 
— 
108.4 

The Directors are proposing a final dividend of 19.5 pence per Ordinary Share for the period ended 1 July 2017 which equates 
to £39.6m. The dividend will be paid on 24 November 2017 to shareholders on the register at the close of business on  
3 November 2017.

In the prior year, the Group made a special distribution to shareholders. The amount paid to shareholders on 24 March 2016 
was 31.5 pence per share, which equated to £63.8m. 

The Board became aware during the period of a technical issue in respect of the final dividend of 16 pence per share paid on 
27 November 2015. Whilst the Company had sufficient profits and other distributable reserves to pay this dividend, it had not 
filed relevant accounts to demonstrate this at the time that the dividend was paid. The Company has taken the steps needed 
to (i) appropriate the November 2015 dividend to the distributable profits of the Company as set out in the Annual Report and 
Accounts of the Company made up to 2 July 2016 and adopted by its shareholders on 22 November 2016; and (ii) ensure that 
all potentially affected parties are placed so far as possible in the position in which they were always intended to be, had the 
relevant procedures been complied with. This required shareholder approval which was obtained on 7 March 2017.

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Notes to the Consolidated  
Financial Statements CONTINUED

FOR THE 52 WEEKS ENDED 1 JULY 2017 

10 Earnings per share
Basic earnings per share is calculated by dividing the profit for the period attributable to equity holders of the Company by the 
weighted average number of Ordinary Shares in issue during the period excluding ordinary shares purchased by the Company 
and held as treasury shares (note 22).

For diluted earnings per share, the weighted average number of Ordinary Shares in issue is adjusted to assume conversion of 
all dilutive potential Ordinary Shares. These represent share options granted to employees where the exercise price is less than 
the average market price of the Company’s Ordinary Shares during the period.

Weighted Average Numbers Of Shares:

Weighted average number of shares in issue during the period
Impact of share options
Number of shares for diluted earnings per share

Profit for the period
Profit for the period before exceptional costs
Earnings per Ordinary Share – basic
Earnings per Ordinary Share – basic before exceptional costs
Earnings per Ordinary Share – diluted
Earnings per Ordinary Share – diluted before exceptional costs

11 Intangible assets

Cost
At 4 July 2015
Additions
Disposals
At 2 July 2016
Additions
Assets purchased on acquisition of business (note 2)
Disposals
At 1 July 2017
Accumulated amortisation
At 4 July 2015
Charge for the financial period
At 2 July 2016
Charge for the financial period
Disposals
Impairment
At 1 July 2017
Net book value
At 4 July 2015
At 2 July 2016
At 1 July 2017

2017  
52 weeks
’000

201,622 
956 
202,578 

2017  
52 weeks
£’m

73.1 
86.9 
36.3p
43.1p
36.1p
42.8p

2016  
52 weeks
’000

202,456 
795 
203,251 

2016  
52 weeks
£’m

102.3 
102.3 
50.5p
50.5p
50.3p
50.3p

Software 
development 
and licences 
£’m

Rights to 
brands and 
customer lists
£’m

19.9 
6.4 
(0.1)
26.2 
11.2 
5.2 
(1.1)
41.5 

6.8 
5.3 
12.1 
8.0 
(0.1)
— 
20.0 

13.1 
14.1 
21.5 

5.0 
4.8 
— 
9.8 
— 
2.3 
(0.5)
11.6 

5.0 
0.3 
5.3 
0.3 
— 
— 
5.6 

— 
4.5 
6.0 

Total
£’m

24.9 
11.2 
(0.1)
36.0 
11.2 
7.5 
(1.6)
53.1 

11.8 
5.6 
17.4 
8.3 
(0.1)
— 
25.6 

13.1 
18.6 
27.5

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Financials

Intangible assets acquired on acquisition include brands, customer lists and software. All amortisation is included within 
operating costs in the income statement.

During the year, the Group acquired the rights to the Worldstores, Achica and Kiddiecare brands which will be amortised over 
a five year period. The Worldstores brand has subsequently been impaired as a result of decisions taken by management to 
phase out the brand as it is fully integrated into the existing Dunelm business. In the prior year, the Group acquired the Fogarty 
brand which is being amortised over 15 years.

12 Property, plant and equipment

Cost
At 4 July 2015
Additions
Disposals
At 2 July 2016
Additions
Assets purchased on acquisition of 
business (note 2)
Disposals
At 1 July 2017
Accumulated depreciation
At 4 July 2015
Charge for the financial period
Disposals
At 2 July 2016
Charge for the financial period
Disposals
At 1 July 2017
Net book value
At 4 July 2015
At 2 July 2016
At 1 July 2017

Land and 
buildings
£’m

Leasehold 
improvements
£’m

Refit 
improvements
£’m

Plant and 
machinery
£’m

Fixtures 
and fittings
£’m

84.3 
— 
(0.8)
83.5 
13.0 

— 
(0.2)
96.3 

10.4 
1.4 
(0.4)
11.4 
1.6 
(0.2)
12.8 

73.9 
72.1 
83.5 

113.5 
21.8 
(3.6)
131.7 
16.0 

— 
(2.6)
145.1 

47.8 
8.4 
(2.5)
53.7 
10.0 
(1.4)
62.3 

65.7 
78.0 
82.8 

— 
— 
— 
— 
4.3 

— 
— 
4.3 

— 
— 
— 
— 
0.2 
— 
0.2 

— 
— 
4.1 

4.0 
0.6 
— 
4.6 
0.3 

0.2 
(0.1)
5.0 

2.9 
0.5 
— 
3.4 
0.5 
— 
3.9 

1.1 
1.2 
1.1 

74.5 
8.9 
(3.0)
80.4 
15.7 

0.6 
(2.9)
93.8 

56.3 
9.4 
(2.9)
62.8 
9.7 
(2.4)
70.1 

18.2 
17.6 
23.7 

Total
£’m

276.3 
31.3 
(7.4)
300.2 
49.3 

0.8 
(5.8)
344.5 

117.4 
19.7 
(5.8)
131.3 
22.0 
(4.0)
149.3 

158.9 
168.9 
195.2 

All depreciation and impairment charges have been included within operating costs in the income statement.

Assets acquired on the acquisition of the Worldstores Group have been depreciated over the remaining useful economic life of 
the asset. 

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Notes to the Consolidated  
Financial Statements CONTINUED

FOR THE 52 WEEKS ENDED 1 JULY 2017 

13 Deferred tax
Deferred tax is provided in full on temporary differences under the liability method using a taxation rate of 17% (2016: 18%).

Deferred taxation assets are attributable to the following:

Property, plant and equipment
Share-based payments
Hedging

Deferred tax recoverable/(payable) 
after more than 12 months
Deferred tax recoverable/(payable) 
within 12 months

Assets

Liabilities

Net assets/(liabilities)

2017  
£’m

0.4 
— 
0.1 
0.5 

Assets

2017  
£’m

0.4 

0.1 
0.5 

2016  
£’m

0.4 
0.7 
— 
1.1 

2016  
£’m

0.8 

0.4 
1.2 

2017  
£’m

— 
(0.2)
— 
(0.2)

2016  
£’m

— 
— 
(1.3)
(1.3)

2017  
£’m

0.4 
(0.2)
0.1 
0.3 

Liabilities

Net assets/(liabilities)

2017  
£’m

(0.2)

— 
(0.2)

2016  
£’m

(0.2)

(1.2)
(1.4)

2017  
£’m

0.2 

0.1 
0.3 

2016  
£’m

0.4 
0.7 
(1.3)
(0.2)

2016  
£’m

0.6 

(0.8)
(0.2)

The movement in the net deferred tax balance is as follows:

Property, plant and equipment
Share-based payments
Hedging

Property, plant and equipment
Share-based payments
Hedging

14 Inventories

Goods for resale

Balance at  
4 July 
2015
£’m

0.6 
1.3 
— 
1.9 

Recognised 
in income
£’m

Recognised 
in equity
£’m

(0.2)
— 
— 
(0.2)

— 
(0.6)
(1.3)
(1.9)

Balance at  
2 July 2016
£’m

Recognised in 
income
£’m

Recognised in 
equity
£’m

0.4 
0.7 
(1.3)
(0.2)

— 
(0.3)
— 
(0.3)

— 
(0.6)
1.4 
0.8 

Balance at  
2 July 
2016
£’m

0.4 
0.7 
(1.3)
(0.2)

Balance at  
1 July 
2017
£’m

0.4 
(0.2)
0.1 
0.3 

2017  
£’m

165.3 

2016  
£’m

116.6 

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15 Trade and other receivables

Trade receivables
Other receivables
Prepayments and accrued income

Financials

2017  
£’m

0.4 
4.3 
21.7 
26.4 

2016  
£’m

0.2 
3.0 
16.0 
19.2 

All trade receivables are due within one year from the end of the reporting period. 

A total of £10.8m of prepayments and accrued income are property related (2016: £10.0m).

No impairment was incurred on trade and other receivables and no provision is held at period end (2016: nil). Materially, no 
amounts are overdue (2016: none). 

16 Cash and cash equivalents

Cash at bank and in hand

2017  
£’m

17.4 

2016  
£’m

14.9 

The Group deposits funds only with institutions that have a credit rating of ‘A’ and above and the term is less than three months.

17 Trade and other payables

Current
Trade payables
Accruals and deferred income
Taxation and social security
Other payables
Total current trade and other payables
Non-current
Accruals and deferred income
Total non-current trade and other payables
Total trade and other payables

2017  
£’m

78.7 
42.4 
10.7 
1.3 
133.1 

39.8 
39.8 
172.9 

2016  
£’m

52.9 
32.2 
10.0 
0.3 
95.4 

41.4 
41.4 
136.8 

Current accruals and deferred income include lease incentives of £4.8m (FY16: £4.1m) and capital accruals of £4.9m (FY16: 
£2.6m).

The maturity analysis of non-current accruals and deferred income, all of which relate to lease incentives, is as follows:

One to two years
Two to five years
After five years

2017  
£’m

5.9 
15.6 
18.3 
39.8 

2016  
£’m

5.2 
15.7 
20.5 
41.4 

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Notes to the Consolidated  
Financial Statements CONTINUED

FOR THE 52 WEEKS ENDED 1 JULY 2017 

18 Financial risk management
The Board of Directors has overall responsibility for the oversight of the Group’s risk management framework. A formal process 
for reviewing and managing risk in the business is in place. 

There are no changes to exposures to risk and how they arise and the Group objectives, policies and procedures for managing 
the risk and methods used to measure the risk from the previous period.

Credit risk
Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial instrument fails to meet its 
contractual obligations and arises principally from the Group’s deposits with banks and financial institutions as well as foreign 
exchange hedging agreements with its banking counterparties. The Group only deals with creditworthy counterparties and 
uses publicly available financial information to rate its counterparties, and as such, credit risk is considered to be low.

Group policy is that surplus funds are placed on deposit with counterparties approved by the Board, with a minimum of ‘A’ 
credit rating. Credit limits with approved counterparties are limited to £25m for any individual party.

The Group’s maximum exposure to credit risk is represented by the carrying amount of financial assets. At the period end the 
maximum exposure is detailed in the table below.

Cash and cash equivalents
Trade and other receivables
Derivative financial instruments
Total financial assets

2017  
£’m

17.4 
4.3 
1.1 
22.8 

2016  
£’m

14.9 
3.2 
7.6 
25.7 

Liquidity risk
Liquidity risk is the risk that the Group will not be able to meet its financial obligations as they fall due. The Group’s approach to 
managing liquidity risk is to ensure, as far as possible, that it will always have sufficient liquidity to meet its liabilities when due, 
under both normal and extreme circumstances. The Group manages this risk by continuously monitoring cash flow forecasts. 
Further details of the Group’s available facilities can be found in note 19.

The table below analyses estimated future contractual cash flows in respect of the Group’s financial liabilities, according to the 
earliest date on which the Group could be required to settle the liability. Floating rate interest payments are estimated based on 
market interest rates prevailing at the balance sheet date. 

At 1 July 2017

Borrowings
Derivative financial instruments
Accruals and other payables  
(excluding deferred income)
Trade and other payables

At 2 July 2016

Borrowings
Derivative financial instruments
Accruals and other payables  
(excluding deferred income)
Trade and other payables

Total
£’m

140.0 
2.0 

76.5 
78.7 

Total
£’m

95.0 
0.2 

70.0 
52.9 

Less than one 
year
£’m

One to two 
years
£’m

Two to five 
years
£’m

More than five 
years
£’m

140.0 
0.4 

36.8 
78.7 

— 
1.6 

5.9 
— 

— 
— 

15.6 
— 

— 
— 

18.2 
— 

Less than one 
year
£’m

One to two 
years
£’m

Two to five 
years
£’m

More than five 
years
£’m

95.0 
0.2 

28.6 
52.9 

— 
— 

5.2 
— 

— 
— 

15.7 
— 

— 
— 

20.5 
— 

Borrowings of £140m (2016: £95m) above reflect the level of facility drawdown at the period end on the Group’s revolving 
credit facilities.

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Financials

Interest rate risk
The Group’s bank borrowings incur variable interest rate charges. The Group’s policy aims to manage the interest cost of the 
Group within the constraints of its financial covenants. The Group will continue to monitor movements in the interest rate swap 
market. 

At the year end, if Libor interest rates had been 10 basis points higher/lower with all other variables held constant, post 
tax profit would have been £0.1m lower/higher (2016: £0.1m) as a result of higher/lower interest expense on floating rate 
borrowings.

Foreign currency risk
All of the Group’s revenues are in pounds sterling. The majority of purchases are also in sterling, but some goods purchased 
direct from overseas suppliers are paid for in US dollars, accounting for just under 20% of stock purchases in the period ended 
1 July 2017.

The Group uses various means to cover its exposure to US dollars: holding US dollar cash balances and taking out forward 
foreign exchange contracts for the purchase of US dollars.

All the Group’s foreign exchange transactions are designed to satisfy US dollar denominated liabilities. The maximum level of 
hedging coverage which will be undertaken is 100% of anticipated expenditure on a three-month horizon, stepping down to 
75% on a nine to 12-month horizon. Coverage beyond 12 months is minimal.

Cash flow hedges are in place to manage foreign exchange rate risk arising from forecast purchases denominated in US dollars. 
At the balance sheet date, the fair value of US dollar foreign exchange forward contracts held in cash flow hedges was £0.9m 
liability (2016: £7.2m asset) which relates to a commitment to purchase $140.0m (2016: $90.5m) for a fixed sterling amount. A 
fair value movement of £1.4m (2016: £10.3m) was recognised in other comprehensive income and no ineffectiveness (2016: 
nil) was noted on cash flow hedges during the period. In the period, a gain of £9.5m (2015: £2.9m gain) was recycled from 
the cash flow hedge reserve to inventory to offset foreign exchange movements on purchases. The remaining hedge reserve 
balance will be recycled to the income statement to offset future purchases occurring after the balance sheet date, the majority 
of which expire in the next 12 months.

The outstanding US dollar liabilities at the period end were $0.3m (2016: $0.4m).

In the event of a significant adverse movement in the US dollar exchange rate, the Group could seek to minimise the impact on 
profitability by changing the selling price of goods, renegotiating terms with suppliers or sourcing from alternative markets.

At the year end, if GBP had strengthened by 10% against USD with all other variables held constant, post tax profit would have 
been £0.2m higher (2016: £0.2m) as a result of foreign exchange gains on translation of USD denominated trade payables 
compensated by foreign exchange losses on translation of USD cash and cash equivalents. Other components of equity 
would have been £7.7m lower (2016: £5.0m lower) as a result of a decrease in fair value of derivatives designated as cash flow 
hedges.

Conversely, if GBP had weakened by 10% against USD with all other variables held constant, post tax profit for the year would 
have been £0.2m lower (2016: £0.2m) and other components of equity would have been £9.4m higher (2016: £6.1m higher).

The US dollar period end exchange rate applied in the above analysis is 1.3002 (2016: 1.3265).

Capital management
The Company considers equity plus debt as the capital. There are no externally imposed capital requirements on the Company.

The Board’s objective with respect to capital management is to ensure the Group continues as a going concern in order to 
optimise returns to shareholders. The Board’s policy is to retain a strong capital base so as to maintain investor, creditor and 
market confidence and to sustain future development. The Board regularly monitors the level of capital in the Group to ensure 
that this can be achieved.

From time to time the Group purchases its own shares on the market. The shares are intended to be used for issuing shares 
under the Group’s share option programmes. The Board has authorised a share purchase programme designed to ensure that 
all options expected to vest under share option schemes can be fulfilled out of treasury shares.

During FY15, the Board reviewed its policy on capital structure and dividends. The original policy was established at the time 
of the flotation of the Company in 2006 and in the Board’s opinion had ceased to reflect the scale of the business and its 
consistent track record of cash generation over many years. Accordingly, the Board determined that the Group will operate with 
a modest amount of leverage such that net debt should fall within the range of 0.25 to 0.75 times the last 12 months EBITDA. In 
order to fund the ongoing debt, the Group entered into an arrangement with a syndicate of three major banks for the provision 
of a £150m revolving credit facility, expiring on 9 February 2020. There are no changes from the previous period.

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Notes to the Consolidated  
Financial Statements CONTINUED

FOR THE 52 WEEKS ENDED 1 JULY 2017 

18 Financial risk management continued
The gearing ratio and net debt as a percentage of EBITDA was as follows:

Total borrowings (note 19)
Less: unamortised debt issue costs (note 19)
Less: cash and cash equivalents (note 16)
Net debt
Total equity
Total capital
Gearing ratio

EBITDA before exceptional operating costs
Net debt as % of EBITDA

2017  
£’m

140.0 
(0.5)
(17.4)
122.1 
110.1 
232.2 
53%

142.2 
86%

2016  
£’m

95.0 
(0.8)
(14.9)
79.3 
99.6 
178.9 
44%

154.3 
51%

Fair values
The fair value of the Group’s financial assets and liabilities are equal to their carrying value. The fair value of foreign currency 
contracts are amounts required by the counterparties to cancel the contracts at the end of the period.

Fair value hierarchy
Financial instruments carried at fair value are required to be measured by reference to the following levels:

 z Level 1: quoted prices in active markets for identical assets or liabilities;

 z Level 2: inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly 

(i.e. as prices) or indirectly (i.e. derived from prices); and 

 z Level 3: inputs for the asset or liability that are not based on observable market data (unobservable inputs).

All derivative financial instruments carried at fair value have been measured by a Level 2 valuation method, based on 
observable market data. 

Financial assets/(liabilities)
The carrying value of all financial assets and financial liabilities was materially equal to their fair value.

At 2 July 2017

Cash and cash equivalents
Trade receivables
Forward exchange contracts
Total financial assets
Trade payables
Accruals and other payables (excluding deferred 
income)
Bank borrowings
Forward exchange contracts
Total financial liabilities
Net financial assets/(liabilities)

Loans and 
receivables
£’m

Other financial 
liabilities at 
amortised costs
£’m

Derivatives 
used for 
hedging
£’m

Financial 
assets/liabilities 
at fair value 
through profit 
and loss
£’m

17.4 
0.4 
— 
17.8 
— 

— 
— 
— 
— 
17.8 

— 
— 
— 
— 
(78.7)

(76.5)
(139.5)
— 
(294.7)
(294.7)

— 
— 
1.1 
1.1 
— 

— 
— 
(2.0)
(2.0)
(0.9)

— 
— 
— 
— 
— 

— 
— 
— 
— 
— 

Total
£’m

17.4 
0.4 
1.1 
18.9 
(78.7)

(76.5)
(139.5)
(2.0)
(296.7)
(277.8)

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Loans and 
receivables
£’m

Other financial 
liabilities at 
amortised costs
£’m

Derivatives 
used for 
hedging
£’m

Financial 
assets/liabilities 
at fair value 
through profit 
and loss
£’m

At 2 July 2016

Cash and cash equivalents
Trade receivables
Forward exchange contracts
Total financial assets
Trade payables
Accruals and other payables (excluding deferred 
income)
Bank borrowings
Forward exchange contracts
Total financial liabilities
Net financial assets/(liabilities)

14.9 
0.2 
— 
15.1 
— 

— 
— 
— 
— 
15.1 

— 
— 
— 
— 
(52.9)

(70.0)
(94.2)
— 
(217.1)
(217.1)

— 
— 
7.2 
7.2 
— 

— 
— 
— 
— 
7.2 

The currency profile of the Group’s cash and cash equivalents is as follows:

Sterling
US dollar
Euro

19 Bank loans

Total borrowings
Less: unamortised debt issue costs

Financials

Total
£’m

14.9 
0.2 
7.6 
22.7 
(52.9)

(70.0)
(94.2)
(0.2)
(217.3)
(194.6)

2016  
£’m

13.9 
1.0 
— 
14.9 

2016  
£’m

95.0 
(0.8)
94.2 

— 
— 
0.4 
0.4 
— 

— 
— 
(0.2)
(0.2)
0.2 

2017  
£’m

16.8 
0.3 
0.3 
17.4 

2017  
£’m

140.0
(0.5)
139.5 

The Group has medium term bank revolving credit facilities of £150m (2016: £150m) committed until 9 February 2020. £140m 
of this facility was drawn down at 1 July 2017 (2016: £95m). The carrying amount of bank borrowings is equal to fair value. The 
Group also has an accordion option with a maximum facility of £75m, as well as an overdraft facility of £20m.

20 Provisions

Balance at  
2 July 2016
£’m

Utilised in the 
period
£’m

Created in the 
period
£’m

Released in the 
period
£’m

Balance at  
1 July 2017
£’m

Property related

2.0 

(0.3)

— 

— 

1.7 

Property related provisions consist of costs associated with vacant property and dilapidations. Dilapidations are based on the 
Directors’ best estimate of the Group’s future liabilities.

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Notes to the Consolidated  
Financial Statements CONTINUED

FOR THE 52 WEEKS ENDED 1 JULY 2017 

2016 
£’m

5.0
2.0

2016 
£’m

3.3 
7.8 
(3.3)
7.8 

21 Issued share capital

In issue at the start of the period
In issue at the end of the period

Ordinary shares of 1p each:
Authorised
Allotted, called up and fully paid

2017
Number of 
Ordinary
 Shares of 1p 
each

2016
Number of 
Ordinary 
Shares of 1p 
each

202,833,931  202,833,931 
202,833,931  202,833,931 

2017  
Number of 
shares

2017  
£’m

2016  
Number of 
shares

500,000,000
202,833,931

5.0
2.0

500,000,000
202,833,931

Proceeds received in relation to shares issued during the period were £nil (2016: £nil).

22 Treasury shares

Outstanding at the beginning of the period
Purchased during the period
Reissued during the period in respect of share option schemes
Outstanding at the end of the period

2017  
Number 
of shares

846,455
500,000
(195,813)
1,150,642 

2017  
£’m

7.8 
4.2 
(1.7)
10.3 

2016  
Number 
of shares

357,158
841,359
(352,062)
846,455 

The Group acquired 500,000 of its own shares through purchases on the London Stock Exchange during the year (2016: 
841,359). These shares are held by the Group for the purpose of delivery to employees under employee share schemes. 
The total amount, including fees, paid to acquire shares was £4.2m (2016: £7.8m) and the consideration was deducted from 
retained earnings within shareholders’ equity. 

The Group reissued 195,813 (2016: 352,062) treasury shares during the period for a total value of £1.7m (2016: £3.3m). 

Proceeds from the issue of treasury shares included in the consolidated statement of cash flows of £0.9m (2016: £1.3m) is the 
amount employees contributed.

The Group has the right to reissue the remaining treasury shares at a later date.

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Financials

23 Share-based payments
As at 1 July 2017, the Group operated three share award plans:

a)  Dunelm Group Share Option Plan (‘GSOP’)

b)  Dunelm Group Savings Related Share Option Plan (‘Sharesave’)

c)  Long Term Incentive Plan (‘LTIP’)

There were 79,168 exercisable options in total under these schemes as at 1 July 2017 (2016: 9,399).

The fair value of options granted during the period was determined using the Black–Scholes valuation model. Full disclosures 
have not been given based on the immateriality of the figures.

a) Dunelm Group Share Option Plan
The GSOP was established in December 2003. Options have a vesting period of three years from date of grant and a maximum 
life of ten years. All grants have an exercise price equal to market price at date of grant. These grants are dependent on the 
level of growth in the Group’s EPS relative to RPI as well as continuing employment with the Group.

The number and weighted average exercise price of options under the GSOP at 1 July 2017 were as follows:

Outstanding at beginning of the period
Granted during the period
Exercised during the period
Lapsed during the period
Outstanding at end of the period

No options were exercised during the year.

Number of 
shares under 
option
2017

Weighted 
average 
exercise price
2017

Number of 
shares under 
option
2016

Weighted 
average 
exercise price
2016

76,114 
20,000 
— 
(14,456)
81,658 

851.0p
772.5p
— 
873.0p
828.0p

121,781 
— 
(33,540)
(12,127)
76,114 

815.6p
— 
714.4p
873.0p
851.0p

b) Dunelm Group Savings Related Share Option Plan
The Sharesave scheme was established in 2006 and is open to all staff with eligible length of service. Grants are made under 
the scheme annually. Options may be exercised under the scheme within six months of the completion of each three-year 
savings contract. There is provision for early exercise in certain circumstances such as death, disability, redundancy and 
retirement.

The number and weighted average exercise price of options outstanding under the Sharesave at 1 July 2017 was as follows:

Outstanding at beginning of the period
Granted during the period
Exercised during the period
Lapsed during the period
Outstanding at end of the period

The weighted average share price at the time of exercise was 758.2p.

Number of 
shares under 
option
2017

Weighted 
average 
exercise price
2017

Number of 
shares under 
option
2016

Weighted 
average 
exercise price
2016

1,152,090 
759,151 
(139,973)
(495,016)
1,276,252 

704.8p
618.5p
696.7p
692.6p
659.1p

961,720 
563,823 
(201,727)
(171,726)
1,152,090 

638.8p
754.5p
545.7p
685.0p
704.8p

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Notes to the Consolidated  
Financial Statements CONTINUED

FOR THE 52 WEEKS ENDED 1 JULY 2017 

23 Share-based payments continued
c) Long Term Incentive Plan
The LTIP was approved by the Board in 2006, enabling the Group to award shares to particular individuals, normally in the 
form of nominal cost options. The LTIP is administered by the Remuneration Committee. One grant was made in the period, to 
the Executive Directors and senior management. These grants are exercisable in November 2018, dependent on the level of 
growth in Group EPS relative to RPI, as well as continuing employment. The maximum life of options under the LTIP is ten years 
from the date of grant. Full details of this plan are included in the Remuneration Report on pages 72 to 97.

The number and weighted average exercise price of options under the LTIP at 1 July 2017 is as follows:

Number of 
shares under 
option
2017

Weighted 
average 
exercise price
2017

Number of 
shares under 
option
2016

Weighted 
average 
exercise price
2016

Outstanding at beginning of the period
Granted during the period
Exercised during the period
Lapsed during the period
Outstanding at end of the period

772,013 
532,240 
(55,840)
(202,038)
1,046,375 

— 
— 
— 
— 
— 

709,083 
518,428 
(116,795)
(338,703)
772,013 

The weighted average share price at the time of exercise was 783.9p.

Impact on income statement
The total (income)/expense recognised in the income statement arising from share-based payments is as follows:

GSOP
Sharesave
LTIP

2017  
£’m

— 
0.5 
(0.8)
(0.3)

— 
— 
— 
— 
— 

2016  
£’m

0.1 
0.8 
0.5 
1.4 

24 Commitments
As at 1 July 2017 the Group had entered into capital contracts for new stores amounting to £14.5m (2016: £4.2m). 

The future minimum lease payments under non-cancellable operating leases were as follows:

Within one year
In the second to fifth year inclusive
After five years

2017  
Motor  
vehicles
£’m

0.8 
0.8 
— 
1.6 

2017  
Land and 
buildings
£’m

48.8 
175.2 
167.2 
391.2 

2017  
Plant and 
machinery
£’m

1.0 
2.4 
0.5 
3.9 

2016  
Motor  
vehicles
£’m

1.0 
1.3 
— 
2.3 

2016  
Land and 
buildings
£’m

43.5 
164.0 
174.0 
381.5 

2016  
Plant and 
machinery
£’m

0.7 
2.0 
0.8 
3.5 

The Group has 164 operating leases in respect of properties. These leases run for periods of up to 20 years, with an option to 
renew leases on expiry. Lease payments are typically reviewed every five years.

The Group also leases a number of vehicles, shop fittings and items of computer hardware under operating leases. These vary 
in length.

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Financials

25 Contingent liabilities
The Group had no contingent liabilities at the period end date.

26 Related parties
Identity of related parties
The Group has related party relationships with its subsidiaries and with its Directors. Transactions between the Company and its 
subsidiaries, which are related parties, have been eliminated on consolidation for the Group. A list of subsidiaries can be found 
in note 4 to the Parent Company financial statements.

Key management personnel
The key management personnel of the Group comprise members of the Board of Directors and the Executive Board.

Directors of the Company and their close relatives control 51.4% (2016: 51.3%) of the voting shares of the Company.

Disclosures relating to remuneration of Directors are set out in the Remuneration Report on pages 72 to 97. The remuneration 
of the key management personnel is set out below:

Short term employee benefits
Post employment benefits
Share-based payments

2017  
£’m

4.3 
0.5 
(0.4)
4.4 

2016  
£’m

2.9 
0.3 
0.4 
3.6 

From time to time Directors of the Group, or their related entities, may purchase goods from the Group. These purchases are on 
the same terms and conditions as those entered into by other Group employees and values involved are trivial.

27 Ultimate controlling party
The Directors consider that the Adderley family is the ultimate controlling party of Dunelm Group plc by virtue of their 
combined shareholding.

28 Subsequent events
There are no reportable subsequent events for Dunelm Group plc. 

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Parent Company Statement  
of Financial Position

AS AT 1 JULY 2017

Non–current assets
Investment in subsidiaries
Deferred tax asset
Total non-current assets

Current assets
Trade and other receivables
Current tax asset
Total current assets
Total assets

Current liabilities
Trade and other payables
Liability for current tax
Total current liabilities

Total liabilities
Net assets

Equity
Issued capital
Share premium account
Non-distributable reserves
Capital redemption
Retained earnings
Total equity attributable to equity holders of the Parent

The Company made a profit after tax of £1.5m (2016: £356.8m).

Note

4

5

6

 7

8 

11

1 July
2017
£’m

52.2 
0.1 
52.3 

191.0 
191.0 
243.3 

(0.1)
(0.3)
(0.4)

(0.4)
242.9

2.0
1.6
7.0
43.2
189.1
242.9

2 July
2016
£’m

52.3 
0.2 
52.5 

244.3 
244.3 
296.8 

(0.1)
 —
(0.1)

(0.1)
296.7

2.0
1.6
7.1
43.2
242.8
296.7

The financial statements on pages 142 to 151 were approved by the Board of Directors on 13 September 2017 and were 
signed on its behalf by:

Keith Down 
Director

Company number 4708277

Parent Company Statement  
of Cash Flows

FOR THE 52 WEEKS ENDED 1 JULY 2017

There were no cash movements during the year for the Company as any cash transactions were executed by other members of 
the Dunelm Group plc Group on behalf of the Company. As a result, no statement of cash flows has been presented in these 
financial statements.

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Financials

Parent Company Statement  
of Changes in Equity

FOR THE 52 WEEKS ENDED 1 JULY 2017

Issued  
share capital
£’m

Note

Share 
premium 
account
£’m

Capital 
redemption 
reserve
£’m

Non-
distributable 
reserve
£’m

As at 4 July 2015
Profit for the period
Total comprehensive income for the 
period

Purchase of treasury shares
Issue of treasury shares
Share-based payments
Deferred tax on share-based 
payments
Dividends
Total transactions with owners, 
recorded directly in equity
As at 2 July 2016
Profit for the period
Total comprehensive income for the 
period

Purchase of treasury shares
Issue of treasury shares
Share-based payments
Deferred tax on share-based 
payments
Current corporation tax on share 
options exercised
Dividends 
Total transactions with owners, 
recorded directly in equity
As at 1 July 2017

12

13

5

3

12

13

5

8

3

2.0 
— 

1.6 
— 

43.2 
— 

— 

— 
— 
— 

— 
— 

— 
2.0 
— 

— 

— 
— 
— 

— 

— 
— 

— 

— 
— 
— 

— 
— 

— 
1.6 
— 

— 

— 
— 
— 

— 

— 
— 

— 

— 
— 
— 

— 
— 

— 
43.2 
— 

— 

— 
— 
— 

— 

— 
— 

— 
2.0 

— 
1.6 

— 
43.2 

6.0 
— 

— 

— 
— 
1.1 

— 
— 

1.1 
7.1 
— 

— 

— 
— 
(0.1)

— 

— 
— 

(0.1)
7.0 

Retained 
earnings
£’m

0.7 
356.8 

Total  
equity
£’m

53.5 
356.8 

356.8 

356.8 

(7.8)
1.3 
0.3 

(0.1)
(108.4)

(114.7)
242.8 
1.5 

1.5 

(4.3)
0.9 
(0.1)

— 

(0.1)
(51.6)

(55.2)
189.1 

(7.8)
1.3 
1.4 

(0.1)
(108.4)

(113.6)
296.7 
1.5 

1.5 

(4.3)
0.9 
(0.2)

— 

(0.1)
(51.6)

(55.3)
242.9 

The non-distributable reserve’s purpose is to reflect movements in share-based payments in respect of awards given by the 
Parent Company to employees of subsidiaries. 

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Parent Company Accounting Policies

FOR THE 52 WEEKS ENDED 1 JULY 2017

Basis of preparation
The Company financial statements have been prepared and approved by the Directors in accordance with International 
Financial Reporting Standards as adopted by the EU (‘Adopted IFRSs’) and as applied in accordance with the provisions of the 
Companies Act 2006. 

The financial statements of the Company are prepared under the historical cost convention, in accordance with the Companies 
Act 2006, applicable accounting standards and specifically in accordance with the accounting policies set out below.

After making enquiries, the Directors have a reasonable expectation that the Company has adequate resources to continue in 
operational existence for the foreseeable future. Accordingly, they continue to adopt the going concern basis in preparing the 
financial statements.

Investments
Investments in subsidiary undertakings are stated at the adjusted cost of the investment. IFRS 2 requires the Parent Company to 
recognise an increase in the cost of its investment in a subsidiary which has issued share options in the Parent Company’s shares 
to its employees.

Current assets
Trade and other receivables
Trade and other receivables are initially recognised at fair value and then carried at amortised cost net of impairment provisions. 

Share capital
Where the Company purchases its own equity share capital (treasury shares) the consideration paid, including any directly 
attributable incremental costs is deducted from equity attributable to the Company’s equity holders until the shares are 
cancelled or reissued. Where such shares are subsequently sold or reissued, any consideration received net of any directly 
attributable incremental transaction costs and the related income tax effects, is included in equity attributable to the Company’s 
equity holders.

Share-based payments
The Company operates one equity-settled, share-based compensation plan, under which the entity receives services from 
employees as consideration for equity instruments (options) of the Company. The fair value of the employee services received 
in exchange for the grant of the options is recognised as an expense. The total amount to be expensed is determined by 
reference to the fair value of the options granted:

 z including any market performance conditions (for example, an entity’s share price);

 z excluding the impact of any service and non-market performance vesting conditions (for example, profitability, sales growth 

targets and remaining an employee of the entity over a specified time period); and

 z including the impact of any non-vesting conditions (for example, the requirement for employees to save). 

Non-market performance and service conditions are included in assumptions about the number of options that are expected 
to vest. The total expense is recognised over the vesting period, which is the period over which all of the specified vesting 
conditions are to be satisfied.

In addition, in some circumstances employees may provide services in advance of the grant date and therefore the grant date 
fair value is estimated for the purposes of recognising the expense during the period between service commencement period 
and grant date.

At the end of each reporting period, the Group revises its estimates of the number of options that are expected to vest based 
on the non-market vesting conditions. It recognises the impact of the revision to original estimates, if any, in the income 
statement, with a corresponding adjustment to equity.

When the options are exercised, the Company either issues new shares, or uses treasury shares purchased for this purpose. For 
issued new shares, the proceeds received net of any directly attributable transaction costs are credited to share capital (nominal 
value) and share premium.

The social security contributions payable in connection with the grant of the share options is considered an integral part of the 
grant itself, and the charge will be treated as a cash-settled transaction.

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Financials

Dividends
Dividends are recognised as a liability in the period in which they are approved such that the Company is obligated to pay 
the dividend.

Taxation
Tax on the profit or loss for the period comprises current and deferred tax. Tax is recognised in the income statement except to 
the extent that it relates to items recognised directly in equity, in which case it is recognised in equity.

Current tax represents the expected tax payable on the taxable income for the period, using tax rates enacted or substantively 
enacted at the balance sheet date, together with any adjustment to tax payable in respect of previous periods.

Deferred tax is provided using the balance sheet liability method, providing for temporary differences between the carrying 
amounts of assets and liabilities for financial reporting purposes and the amounts used for taxation purposes.

A deferred tax asset is recognised only to the extent that it is probable that future taxable profits will be available against which 
the asset can be recognised. Deferred tax assets are reduced to the extent that it is no longer probable that the related tax 
benefit will be recognised.

New Standards and interpretations
No new standards, amendments or interpretations, effective for the first time for the period beginning on or after 3 July 2016, 
have had a material impact on the Parent Company.

At the balance sheet date there are a number of new standards and amendments to existing standards in issue but not yet 
effective. None of these is expected to have a significant effect on the financial statements of the Parent Company.

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Notes to the Parent Company  
Financial Statements

FOR THE 52 WEEKS ENDED 1 JULY 2017

1 Income statement
The Company made a profit after tax of £1.5m (2016: £356.8m). The Directors have taken advantage of the exemption available 
under section 408 of the Companies Act 2006 and have not presented an income statement for the Company alone.

The Company is not required to give details of the fees paid to its auditor in accordance with the Companies (Disclosure of 
Auditors’ Remuneration) Regulations 2005.

2 Employee costs
The Company has no employees other than the three Executive Directors and the Non-Executive Directors. Full details of the 
Directors’ remuneration and interests are set out in the Remuneration Report on pages 72 to 97. Share-based payments details 
are given in note 13 on pages 150 to 151.

The Parent Company does not receive any recharge in respect of Directors’ remuneration.

3 Dividends and special distributions to shareholders
The dividends set out in the table below relate to the 1 pence Ordinary Shares.

Final for the period ended 4 July 2015
Interim for the period ended 2 July 2016
Special dividend for the period ended 2 July 2016
Final for the period ended 2 July 2016
Interim for the period ended 1 July 2017

– paid 16.0 pence
– paid 6.0 pence
– paid 31.5 pence
– paid 19.1 pence
– paid 6.5 pence

2017  
52 weeks
£’m

2016  
52 weeks
£’m

— 
— 
— 
38.5 
13.1 
51.6 

32.4 
12.2 
63.8 
— 
— 
108.4 

The Directors are proposing a final dividend of 19.5 pence per Ordinary Share for the period ended 1 July 2017 which equates 
to £39.6m. The dividend will be paid on 24 November 2017 to shareholders on the register at the close of business on  
3 November 2017.

In the prior year, the Company made a special distribution to shareholders. The amount paid to shareholders on 24 March 2016 
was 31.5 pence per share, which equated to £63.8m.

The Board became aware during the period of a technical issue in respect of the final dividend of 16 pence per share paid on 
27 November 2015. While the Company had sufficient profits and other distributable reserves to pay this dividend, it had not 
filed relevant accounts to demonstrate this at the time that the dividend was paid. The Company has taken the steps needed 
to (i) appropriate the November 2015 dividend to the distributable profits of the Company as set out in the Annual Report and 
Accounts of the Company made up to 2 July 2016 and adopted by its shareholders on 22 November 2016; and (ii) ensure that 
all potentially affected parties are placed so far as possible in the position in which they were always intended to be had the 
relevant procedures been complied with. This required shareholder approval which was obtained on 7 March 2017.

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Financials

4 Investment in subsidiaries
On 28 June 2016, the Company transferred its interest in the share capital of Dunelm (Soft Furnishings) Limited and Dunelm 
Estates Limited to Dunelm Limited by way of a share for share exchange.

No gain or loss arose on this transaction as the carrying value of the investment in Dunelm Limited increased by an amount 
equivalent to the carrying value of the previous investments in Dunelm (Soft Furnishings) Limited and Dunelm Estates Limited. 

Shares in subsidiary undertakings:

As at 4 July 2015
Share-based payments
As at 2 July 2016
Share-based payments
As at 1 July 2017

The following were subsidiaries as at 1 July 2017:

Subsidiary

Dunelm Limited
Dunelm (Soft Furnishings) Limited*
Dunelm Estates Limited*
Zoncolan Limited*
Fogarty Holdings Limited*
Globe Online Limited*
Achica Brand Management Limited (Registered in Cyprus)*

* Share Capital held by subsidiary undertaking.

£’m

51.2 
1.1 
52.3 
(0.1)
52.2 

Proportion of 
ordinary shares 
held

Nature of business

100%
100%
100%
100%
100%
100%
100%

Holding company
Retailer of soft furnishings
Property holding company
Property holding company
Non-trading company
Retailer of soft furnishings
Intellectual property holding company

Dunelm Group plc, the Parent Company and its subsidiaries (excluding Achica Brand Management Limited) are incorporated 
and domiciled in the UK. The registered office is Watermead Business Park, Syston, Leicestershire, LE7 1AD. 

The company Achica Brand Management Ltd was incorporated in Cyprus on 27 June 2011 as a private limited liability company 
under the provisions of the Cyprus Companies Law, Cap. 113. Its registered office is at 28 Oktovriou, 261, VIEW POINT TOWER, 
3035, Limassol, Cyprus.

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Notes to the Parent Company  
Financial Statements CONTINUED

FOR THE 52 WEEKS ENDED 1 JULY 2017

Amounts owed by subsidiary undertakings are immediately repayable. Interest is charged monthly on all intercompany 
balances at an annual rate of 2%.

5 Deferred tax assets

Employee benefits

The movement in deferred tax assets is as follows:

Employee benefits

Employee benefits

6 Trade and other receivables

Amounts owed by subsidiary undertakings
Prepayments and accrued income

7 Trade and other payables

Accruals and deferred income
Other taxation and social security

8 Taxation

Current taxation
UK corporation tax charge for the period
Adjustments in respect of prior periods

Deferred taxation
Origination of temporary differences
Adjustments in respect of prior periods
Impact of change in tax rate

Total tax expense

148

Assets

2017  
£’m

0.1 

2016  
£’m

0.2 

Balance at  
4 July  
2015
£’m

Recognised 
in income
£’m

Recognised 
in equity
£’m

Balance at  
2 July 
 2016
£’m

0.2 

0.1 

(0.1)

0.2 

Balance at  
2 July  
2016
£’m

Recognised 
in income
£’m

Recognised 
in equity
£’m

Balance at  
1 July  
2017
£’m

0.2 

(0.1)

—

0.1 

2017  
£’m

191.0 
— 
191.0 

2017  
£’m

— 
0.1 
0.1 

2016  
£’m

244.3 
— 
244.3 

2016  
£’m

— 
0.1 
0.1 

2017  
52 weeks
£’m

2016  
52 weeks
£’m

0.2 
— 
0.2 

0.1 
— 
— 
0.1 
0.3 

— 
— 
— 

— 
— 
— 
— 
— 

dunelm.com Stock code: DNLM                                           

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Financials

2017  
52 weeks
£’m

2016  
52 weeks
£’m

1.8 
0.4 

(0.1)
— 
— 
— 
0.3 

— 
— 

— 
— 
— 
— 
— 

The tax charge is reconciled with the standard rate of UK corporation tax as follows:

Profit before taxation
UK corporation tax at standard rate of 19.75%
Factors affecting the charge in the period:
  Non-deductible expenses
  Profit on disposal of non-qualifying assets
  Adjustments in respect of prior periods
  Effect of change in standard rate of corporation tax
Tax charge

The taxation charge for the period as a percentage of profit before tax is 20.9% (2016: 20.6%).

A reduction in the UK corporation tax from 20% to 19% (effective from1 April 2017) was substantively enacted on 26 March 
2016, and a further reduction to 18% (effective from 1 April 2020) was substantively enacted on the same day. 

Further changes were announced in the Chancellor's budget on 16 March 2016 reducing the UK corporation tax by a further 
1% to 17% from 1 April 2020, enacted in September 2016.

9 Interest bearing loans and borrowings
The Company has no committed borrowing facilities as any cash transactions are executed by other members of the Dunelm 
Group on behalf of the Company.

10 Financial risk management
Capital management
The Board’s objective with respect to capital management is to ensure the Company continues as a going concern in order to 
optimise returns to shareholders. The Board’s policy is to retain a strong capital base so as to maintain investor, creditor and 
market confidence and to sustain future development. The Board regularly monitors the level of capital in the Group to ensure 
that this can be achieved.

11 Issued share capital

In issue at the start of the period
B/C share issued via bonus issue
B shares cancelled the year
C shares redeemed in the year
In issue at the end of the period

Number of 
Ordinary  
Shares of  
1p each
2017

Number of 
Ordinary 
Shares of  
1p each
2016

Number of 
B Shares of 
0.001p  
each
2017

Number of 
C Shares of 
0.001p  
each
2016

202,833,931  202,833,931 
— 
— 
— 
202,833,931  202,833,931 

— 
— 
— 

— 
— 
—  128,710,152 
(128,710,152)
— 
— 
— 
— 
— 

Proceeds received in relation to shares issued during the period were £nil (2016: £nil). 

Ordinary shares of 1p each:
Authorised
Allotted, called up and fully paid

2017  
Number of 
shares

2017  
£’m

2016  
Number of 
shares

500,000,000
202,833,931

5.0
2.0

500,000,000
202,833,931

2016  
£’m

5.0
2.0

The holders of the Ordinary Shares are entitled to receive dividends as declared and are entitled to one vote per share.

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Notes to the Parent Company  
Financial Statements CONTINUED

FOR THE 52 WEEKS ENDED 1 JULY 2017

12 Treasury shares

Outstanding at the beginning of the period
Purchased during the period
Reissued during the period in respect of share option schemes
Outstanding at the end of the period

2017  
Number of 
shares

846,455
500,000
(195,813)
1,150,642 

2017  
£’m

7.8 
4.2 
(1.7)
10.3 

2016  
Number of 
shares

357,158
841,359
(352,062.0)
846,455 

2016  
£’m

3.3 
7.8 
(3.3)
7.8 

The Company acquired 500,000 of its own shares through purchases on the London Stock Exchange during the year (2016: 
841,359). These shares are held by the Company for the purpose of delivery to employees under employee share schemes. 
The total amount, including fees, paid to acquire shares was £4.2m (2016: £7.8m) and the consideration was deducted from 
retained earnings within shareholders’ equity. 

The Company reissued 195,813 (2016: 352,062) treasury shares during the period for a total value of £1.7m (2016: £3.3m). 

Proceeds from the issue of treasury shares included in the consolidated statement of cash flows of £0.9m (2016: £1.3m) is the 
amount employees contributed.

The Group has the right to reissue the remaining treasury shares at a later date.

13 Share-based payments
As at 1 July 2017, the Company operated one share award plan:

Long Term Incentive Plan (‘LTIP’)

There were no exercisable options under this scheme as at 1 July 2017 (2016: nil).

Long Term Incentive Plan
The LTIP was approved by the Board in 2006 enabling the Group to award shares to particular individuals, normally in the 
form of nominal cost options. The LTIP is administered by the Remuneration Committee. One grant was made in the period, to 
the Executive Directors and senior management. These grants are exercisable in December 2018, dependent on the level of 
growth in Group EPS relative to RPI, as well as continuing employment. The maximum life of options under the LTIP is ten years 
from the date of grant. Full details of this plan are included in the Remuneration Report on pages 72 to 97.

The fair value of options granted during the period was determined using the Black–Scholes valuation model. The significant 
inputs into the model are detailed below. The volatility is measured at the standard deviation of share returns based on the daily 
share price over the 20 days prior to the grant date.

The fair value per option granted and the assumptions used in the calculations are as follows:

Share price at date of grant
Volatility
Dividend yield
Option life
Risk-free interest rate
Discount factor, based on dividend yield to  
vesting date
Fair value of option

October 
2016

772.5p
27.45%
4.0%
3 years
0.48%

0.670
517.7p

February  
2016

December 
2015

934.5p
31.71%
4.0%
3 years
0.63%

0.670
626.2p

986.5p
31.31%
4.0%
3 years
1.10%

0.670
661.1p

October 
2015

942.5p
31.90%
4.0%
3 years
1.00%

0.670
631.6p

October 
2014

816.0p
35.11%
4.0%
3 years
1.44%

0.670
546.8p

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Financials

The fair value of additional options granted and the assumptions used in the calculations are as follows:

Share price at date of grant
Volatility
Dividend yield
Remaining option life
Risk-free interest rate
Discount factor, based on dividend yield to vesting date
Fair value of option

October 
2014

October 
2013

861.0p
32.78%
4.0%
27 months
1.40%
0.690
594.0p

876.5p
32.78%
4.0%
15 months
1.40%
0.718
629.5p

The number and weighted average exercise price of options under the LTIP at 1 July 2017 is as follows:

Outstanding at beginning of the period
Granted during the period
Adjusted during the period
Exercised during the period
Lapsed during the period
Outstanding at end of the period

Number of 
shares under 
option
2017

Weighted 
average 
exercise price  
2017

Number of 
shares under 
option
2016

Weighted 
average 
exercise price
2016

279,320 
170,000 
— 
(7,470)
(22,946)
418,904 

— 
— 
— 
— 
— 
— 

169,058 
248,551 
— 
(36,915)
(101,374)
279,320 

— 
— 
— 
— 
— 
— 

The total (income)/expense recognised in the income statement arising from share-based payments is as follows:

LTIP

2017  
£’m

(0.1)

2016  
£’m

0.3

14 Contingent liability
The Company and certain subsidiaries have given joint and several guarantees in connection with all bank facilities provided by 
the Group’s principal bankers.

15 Related party disclosure
The amount due to the Company from subsidiary undertakings is set out in note 4. Transactions between the Company and its 
subsidiaries were as follows:

Cash paid to Group undertakings
Cash received from Group undertakings
Dividends received
Net interest receivable

Key management personnel
All employees of the Company are key management personnel.

2017  
£’m

0.9 
(6.8)
(51.6)
4.3 

2016  
£’m

2.6 
(120.4)
(359.0)
1.4 

Directors of the Company and their close relatives control 51.4% (2016: 51.3%) of the voting shares of the Company.

Disclosures relating to remuneration of Directors are set out in the Remuneration Report on pages 72 to 97. 

16 Subsequent events
There are no reportable subsequent events for Dunelm Group plc. 

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

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Advisers and Contacts

Corporate Brokers and  
Financial Advisers

Legal Advisers

Independent Auditors

Principal Bankers

Registrars

Financial Public Relations

Registered Office

UBS Investment Bank
1 Finsbury Avenue
London EC2M 2PP
Tel: 020 7567 8000

Stifel Nicolaus Europe Limited
150 Cheapside
London EC2V 6ET
Tel: 020 7710 7600

Allen & Overy LLP
One Bishops Square
London E1 6AO
Tel: 020 3088 0000

PricewaterhouseCoopers LLP 
Cornwall Court
19 Cornwall Street
Birmingham B3 2DT
Tel: 0121 265 5000

Barclays Bank PLC
Midlands Corporate Banking
PO Box 333 15
Colmore Row
Birmingham B3 2WN
Tel: 0345 755 5555

Equiniti
Aspect House
Spencer Road
Lancing
West Sussex BN99 6DA
Tel: 0371 384 20301

MHP Communications
60 Great Portland Street
London W1W 7RT
Tel: 020 3128 8100

Store Support Centre
Watermead Business Park
Syston
Leicestershire LE7 1AD
Company Registration No: 4708277

Investor Relations

investorrelations@dunelm.com
Tel: 0116 2644439

1 

If dialling internationally, call +44 121 415 7047. The helpline is open Monday to Friday 8.30 am to 5.30 pm, excluding bank holidays.

152

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Store Listing

Salisbury
Kirkcaldy
Scarborough
Lancaster
Scunthorpe
Leeds
Sheffield Kilner Way
Leicester Thurmaston
Sheffield Woodseats
Lincoln
Shoreham
Liverpool Garston
Shrewsbury Sundorne
Liverpool Sefton
Sittingbourne
Llanelli
Solihull
Londonderry
Southampton
Loughborough
Southport
Lowestoft
Maidstone
St Albans
Manchester Ashton under Lyne St Helens
Manchester Radcliffe
Manchester Trafford
Mansfield
Milton Keynes
Newbury
Newport
Newport Isle of Wight
Newtownabbey
North Shields
Northampton
Norwich
Nottingham
Nuneaton
Oldbury
Oxford
Perth
Peterborough
Plymouth
Pontypridd
Preston
Reading
Redditch
Rochdale
Romford
Rotherham
Rugby
Rustington

Stafford
Stevenage
Stockport
Stockton-on-Tees
Stoke-on-Trent Fenton
Sunderland
Swansea
Swindon
Taunton
Telford
Thurrock
Torquay
Truro
Wakefield
Walsall
Warrington
Wellingborough
West London Greenford
West London Harrow
Weston-super-Mare
Wisbech
Wolverhampton
Worcester
Workington
Wrexham
York

Coventry
Cramlington
Crewe
Croydon
Dartford
Derby
Doncaster
Dumfries
Dundee
Dunstable
Eastbourne
Edinburgh Straiton
Enfield
Exeter
Falkirk
Fareham
Glasgow Clydebank
Glasgow Paisley
Glasgow Uddingston
Gloucester
Grantham
Grimsby
Halifax
Harlow
Hartlepool
Hastings
Hemel Hempstead
Hereford
High Wycombe
Horsham
Huddersfield
Hull
Huntingdon
Ilkeston
Inverness
Ipswich
Keighley
Kettering
Kidderminster
Kilmarnock

Newcastle-under-Lyme
Sheffield Hillsborough

Superstores
Aberdeen
Altrincham
Ashford
Aylesbury
Ballymena
Banbury
Bangor
Barnet
Barnsley
Barnstaple
Barrow-in-Furness
Basingstoke
Bedford
Belfast
Birmingham Bordesley
Birmingham Erdington
Blackburn
Blackpool
Bolton
Bournemouth
Bradford
Bridgend
Bristol Brislington
Broadstairs
Bromborough
Burton
Bury St Edmunds
Cambridge
Cannock
Canterbury
Cardiff
Carlisle
Carmarthen
Catford
Cheltenham
Chester
Chesterfield
Colchester
Coleraine
Colliers Wood

High Street
Boston (2 stores)
Hinckley

Online
dunelm.com
Worldstores.com
Achica.com
Kiddicare.com

DUNELM GROUP PLC ANNUAL REPORT AND ACCOUNTS FOR THE PERIOD ENDED 1 JULY 2017

IBC

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dunelm.com
Tel: 0116 264 4439
Email: investorrelations@dunelm.com

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