Ebiquity plc is a global media consultancy and investment analysis firm that operates through two segments, Media and Analytics & Tech. Its Media segment helps advertisers monitor and evaluate their agencies' media buying performance, while advising clients on selecting media agencies and setting media buying objectives. Its Analytics & Tech segment assists advertisers in planning and optimising their investments in media and marketing and addresses specific challenges in managing digital media and automated trading programs. The company also provides various tools to streamline data ingestion, agency selection, and benchmarking paid digital media spend. Founded in 1997, Ebiquity plc is based in London, UK.