TM
2021 ANNUAL REPORTRR
TM
EMERALD HOLDING, INC.
2021 LETTER TO STOCKHOLDERS
Dear Stockholders,
This is an exciting time at Emerald as our team is back to doing what we do best! Over the last year we successfully staged 63 live
events serving more than 129,000 attendees and 7,500 exhibiting companies. Importantly, ayy ttendance has steadily improved throughout
the year and into early 2022 as compared to pre-COVID levels. While some customers remain concerned about the pandemic an
d have
subsequently not yet come back to live events, that concern is rapidly diminishing as attendance has continued to improve through our
e expect to meet and even-
(cid:191)rst quarter 2022 events with our stronger shows approaching or exceeding pre-COVID levels. (cid:56)ltimately, wyy
tually exceed pre-COVID attendance levels as we look out to 2023 and beyond.
a
We have also experienced improved attendee and exhibitor net promoter scores, a key measure of customer loyalty, ayy s compared to
pre-pandemic levels, through 2021. This clearly demonstrates that we are delivering value to our customers. Value that they could not
replicate or replace when our events were unable to stage. I am cautiously optimistic that the customers who did not come to our recent
events because of the uncertainty that existed will likely come to our events next editions. (cid:56)ltimately, tyy he data shows that we have a
valuable business that is critical to both our exhibitors and attendees. Our customers rely on our in-person, face-to-face events where
they can meet with buyers and sell their products in the most ef(cid:191)ff cient and productive medium possible. We believe our events are an
integral part of their marketing budgets and among the highest return spend within those budgets.
In the year ahead, we anticipate this recovery to continue, resulting in signi(cid:191)cant pro(cid:191)tability and strong free cash (cid:192)ow generation. We
plan to use this cash (cid:192)ow to further invest in our business as we continue to aggressively transform Emerald through our three-pronged
growth strategy focused on portfolio optimization, 365-day engagement and customer centricity. This strategy will enable Emerald to
ff
further diversify its business while also focusing on accelerating sales growth.
Starting with Portfolio Optimization, our strong balance sheet and free cash (cid:192)ow generation has allowed us to continue to actively
expand our business through acquisitions and new show development. In fact, over the last 18 months we have acquired several high-
growth and attractive businesses, including:
MJBiz, which is a leading B2B media company in the cannabis industry. MJBiz hosts what we believe is the dominant event in
the cannabis sector, having delivered $27 million of revenue in 2021 with accretive margins and valuable content which allows
it to monetize its attendee base. Its October 2021 event in Las Vegas welcomed approximately 27,000 attendees and approached
pre-COVID revenues substantiating its strong position in the sector. Looking forward, given the legalization trend at the state
level combined with secular growth in the cannabis industry, wyy
e expect to see strong growth from MJBiz and believe the 2022
edition will surpass the successful 2021 event.
a
PlumRiver and its Elastic B2B eCommerce SaaS platform, which we acquired in December 2020 in a key strategic move to
create a digital year-round transactional platform for Emerald customers. Throughout this past year, we accelerated growth in
new commerce software clients and expanded into new verticals, tripled the size of Elastics salesforce, enhanced the user inter-
face, and improved its functionality around analytics and campaigns. Importantly, wyy
e added 51 new SaaS customers, including
Callaway Golf and Fila, representing 24% growth as compared to new customer adds in 2020, while experiencing minimal churn
and increased existing customer spend which translated into net revenue retention of 102% in Elastics subscription-based busi-
ness model. During this same period, Elastic won back several key customers, including Ariat and Spyder, proving the increasing
strength of its offering in the market. Impressively, ayy verage Gross Merchandise Volume of wholesale sales per brand passing
through the Elastic platform increased 36% in 2021, year over year, as manufacturers and buyers ramped their adoption.
Sue Bryce Education and EDspaces, two smaller businesses we acquired this past year. Sue Bryce Education is a member-based
portrait photography platform that provides valuable content to their members with a subscription-based business model. This
model enhances our year-round digital offerings and live events in the photo secto
r which is critical to how we think about ex-
ff
panding the value that we provide to our customers. EDspaces is the education industrys primary conference and expo focused
on the future of learning environments. EDspaces strong (cid:191)rst edition in (cid:49)ovember reinforced the value of strategic (cid:179)tuck-in(cid:180)
acquisitions in sectors where we have strength, in this case the Design sector.
continued on next page
Looking to the year ahead, we expect to remain active as we are seeing numerous opportunities in the market and are increasingly pro-
active in building a proprietary pipeline of potential acquisitions as the free cash (cid:159)ow from our core business allows us to fund future
deals. We are also launching several new trade shows which either extend from existing sectors we are in, such as the food industry,
or will bring us into new, high-growth industries. Largely the result of our recently formed Xcelerator unit which is focused on new
show development, we expect two new show launches in 2022 and another three projected for 2023. The £rst of these new launches
was SIAL America, a food show in partnership with a French company, Comexposium, which co-located with International Pizza Expo
in Las Vegas in March. Over time, we expect the Xcelerator unit to become an impactful, pro£table contributor to our organic growth
rate, delivering strong returns on our upfront investment in this initiative. Taken together, these moves to optimize our portfolio are
expected to increase our exposure to high growth industries and products which we expect to translate into improved Company growth
and pro£tability in the coming years.
Beyond portfolio optimization, we are also stepping up our efforts around 365-day engagement with our customers by better operating
and leveraging our content assets and providing the ability to transact via our Elastic eCommerce SaaS platform. On the content side,
we see tremendous bene£t in increased revenue from scaling viewership and monetization of our growing portfolio of content assets by
better aligning with our trade shows and adopting more advanced techniques to deliver leads to our customers. We also believe that we
can better source leads for our own events. As marketing is one of our largest costs at Emerald, there is tremendous opportunity for us to
ease the burden by better selling our own products through our own media channels. Additionally, there is a strong self-reinforcing value
to our live events of delivering content thought leadership to the industries we serve. As being engaged with our customers year-round
is one of our highest priorities, we consistently look for ways to deliver that incremental value to our customers.
With Elastic, we expect to bring the ability to transact year-round through our digital platform into new industries and, in time, incorpo-
rate the experience into our trade shows giving customers a seamless, integrated and hybrid experience to streamline their buying and
selling activity while enabling them to discover new products and customers.
Our last initiative is customer centricity which includes customer service best practices such as post show surveys for all events, stream-
lining customer interactions with Emerald, experimentation with new pricing models and bundles, working towards net zero carbon
emissions by 2050 and the roll out of match making at all our large events. In our experience, match making, which helps bring together
buyers and exhibitors in their speci£c areas of interest, is a meaningful driver of customer loyalty as more scheduled introductions is a
strong catalyst for trade show ROI. We continue to step up our investment in technology to create better experiences for our customers.
Overall, this initiative is still in its early stages with more substantial results to come as the year progresses.
This is an exciting time at Emerald as we plan for a full slate of events in 2022 as the recovery is fully taking hold. While we are enjoying
strong cyclical growth, we are working hard to expand our business and diversify our revenue streams. Historically, Emeralds growth
was dependent on price increases, minimal new show development and accretive acquisitions. Today, we see a much more open-ended
growth opportunity as we work to expand our total addressable market by tapping into larger pools of our clients marketing budgets.
To do so, we are working to engage with our customers 365 days a year to boost the volume of leads we can provide through our live
events, our SaaS digital marketplace, as well as our publications and digital offerings and continue to make signi£cant progress towards
achieving our goal. During the pandemic, we have diversi£ed our business by acquiring and launching new events, as well as purchasing
several complementary businesses. We have started 2022 with strong organic growth led by the i high-growth SaaS platform embedded
in our business, entry into new high growth industries, and improved digital assets that we expect will provide a more robust model and
sustained growth as we look to the future.
To conclude, I would like to thank our employees for their hard work and dedication over the last year. Together, we have positioned
Emerald for accelerated growth and a return to strong pro£tability and cash (cid:159)ow generation in the years ahead. This path, along with
our unwavering commitment to our employees and customers, will bene£t all our stakeholders.
Thank you,
Hervé Sedky
(cid:247)·e‡ident b &(cid:218)ie(cid:219) $xecuti†e ł(cid:219)˚ce·
Cautionary Statement Concerning Forward-Looking Statements
This letter to stockholders contains certain forward-looking statements, including, but not limited to, managements beliefs about the future of the Emerald business, the ongoing impact of COVID-19 on our business, our timing
for returning to a normal event schedule, the ability of the events industry and our business to return to levels of performance that existed prior to the outbreak of COVID-19, regulatory trends in the cannabis industry, our
ability to continue pursuing an effective M&A strategy, the success of new event launches through our Xcelerator business unit, our ability to integrate and grow our Elastic SaaS business with our existing trade show business,
and our ability to execute our strategy and return to organic growth. These statements involve risks and uncertainties, including, but not limited to, governmental, business, economic and public health factors outside of the
Companys control that may cause its business, industry, strategy, £nancing activities or actual results to differ materially. See 8Risk Factors6 and 8Cautionary (cid:131)ote Regarding Forward-Looking Statements6 in the Companys
most recently £led periodic reports on Form 10-(cid:132) and Form 10-(cid:130) and subsequent £lings. The Company undertakes no obligation to update or revise any of the forward-looking statements contained herein, whether as a result
of new information, future events or otherwise.
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K
(Mark One)
☒☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 2021
OR
☐☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE
TRANSITION PERIOD FROM
TO
Commission File Number 001-38076
Emerald Holding, Inc.
(Exact name of Registrant as specified in its Charter)
Delaware
(State or other jurisdiction of
incorporation or organization)
100 Broadway, 14th Floor
New York, NY
(Address of principal executive offices)
42-1775077
(I.R.S. Employer
Identification No.)
10005
(Zip Code)
Registrant’s telephone number, including area code: (949) 226-5700
Securities registered pursuant to Section 12(b) of the Act:
Title of each class
Common Stock, par value $0.01 per share
Securities registered pursuant to Section 12(g) of the Act: None
Trading
Symbol(s)
EEX
Name of each exchange on which registered
New York Stock Exchange
Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. YES ☐ NO ☒
Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act. YES ☐ NO ☒
Indicate by check mark whether the Registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the
preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past
90 days. YES ☒ NO ☐
Indicate by check mark whether the Registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T
(§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the Registrant was required to submit such files). YES ☒ NO ☐
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer,
company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the
Exchange Act.
a non-accelerated filer, smaller reporting company, or an emerging growth
ff
Large accelerated filer
Non-accelerated filer
Emerging growth company
☐
☐
☒
Accelerated filer
Smaller reporting company
☒
☐
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised
financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☒
Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control over
financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report.
☐
Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). YES ☐ NO ☒
The aggregate market value of the Common Stock held by non-affiliates of the Registrant, based on the closing price of the shares of Common Stock on The New York
Stock Exchange on June 30, 2021, the last business day of the Registrant’s most recently completed second quarter, was $129.2 million.
47,552,525 shares of the Registrant's Common Stock, which were held by the Registrant’s executive officers and directors and by certain investment funds affiliated
with or managed by Onex Partners as of June 30, 2021 have been excluded from this number in that these persons or entities may be deemed affiff liates of the registrant.
This assumption regarding affiliate status is not necessarily a conclusive determination for other purposes.
The number of shares of Registrant’s Common Stock outstanding as of February 22, 2022 was 70,348,538.
Portions of the Registrant’s Definitive Proxy Statement relating to thett
Registrant’s Definitive Proxy Statement will be filed with the Securities and Exchange Commission within 120 days of the registrant’s fiscal year ended December 31, 2021.
2021 Annual Meeting of Stockholders, are incorporated by reference into Part III of this Report. The
Auditor Firm Id:
238
Auditor Name:
PricewaterhouseCoopers LLP
Auditor Location:
Irvine, California
DOCUMENTS INCORPORATED BY REFERENCE
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Table of Contents
PART I
Item 1. Business
Item 1A. Risk Factors
Item 1B. Unresolved Staff Comments
Item 2.
Properties
Item 3. Legal Proceedings
Item 4. Mine Safety Disclosures
PART II
Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of
Equity Securities
Selected Financial Data
Item 6.
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations
Item 7A. Quantitative and Qualitative Disclosures About Market Risk
Item 8.
Item 9. Changes in and Disagreements With Accountants on Accounting and Financial Disclosure
Item 9A. Controls and Procedures
Item 9B. Other Information
Item 9C. Disclosure Regarding Foreign Jurisdictions that Prevent Inspections
Financial Statements and Supplementary Data
PART III
Item 10. Directors, Executive Officers and Corporate Governance
Item 11. Executive Compensation
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder
Matters
Item 13. Certain Relationships and Related Transactions, and Director Independence
Item 14. Principal Accounting Fees and Services
PART IV
Item 15. Exhibits, Financial Statement Schedules
Item 16. Form 10-K Summary
i
CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS
This Annual Report on Form 10-K contains forward-looking statements within the meaning of the U.S.
Private Securities Litigation Reform Act of 1995. You can generally identify forward-looking statements by our use
of forward-looking terminology such as “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “intend,”
“may,” “might,” “plan,” “potential,” “predict,” “seek” or “should,” or the negative thereof or other variations
thereon or comparable terminology. In particular, statements about the markets in which we operate, including
growth of our various markets, and our expectations, beliefs, plans, strategies, objectives, prospects, assumptions or
future events or performance contained in this report are forward-looking statements.
We have based these forward-looking statements on our current expectations, assumptions, estimates and
projections. While we believe these expectations, assumptions, estimates and projections are reasonable, such
forward-looking statements are only predictions and involve known and unknown risks and uncertainties, many of
which are beyond our control. These and other important factors, including the severe ongoing impact of the
COVID-19 pandemic and the other risk factors discussed in this report under the heading “Management’s
Discussion and Analysis of Financial Condition and Results of Operations,” may cause our actual results,
performance or achievements to differ materially from any future results, performance or achievements expressed or
implied by these forward-looking statements, or could affect the trading price of our common stock on the New
York Stock Exchange. Some of the factors that could cause actual results to differ materially from those expressed
or implied by the forward-looking statements include, but are not limited to, those discussed in Part I, Item 1A of
this Form 10-K under the heading “Risk Factors,” which are incorporated
herein by reference.
r
Given these risks and uncertainties, you are cautioned not to place undue reliance on such forward-looking
statements. The forward-looking statements contained in this report are not guarantees of future performance and
our actual results of operations, financial condition and liquidity, and the development of the industry in which we
operate, may differ materially from the forward-looking statements contained in this report. In addition, even if our
results of operations, financial condition and liquidity, and events in the industry in which we operate, are consistent
with the forward-looking statements contained in this report, they may not be predictive of results or developments
in future periods.
Any forward-looking statement that we make in this Annual Report on Form 10-K speaks only as of the date
of such statement. Except as required by law, we do not undertake any obligation to update or revise, or to publicly
announce any update or revision to, any of the forward-looking statements, whether as a result of new information,
future events or otherwise, after the date of this report.
Except where the context requires otherwise, references in this Annual Report on Form 10-K to “Emerald”,
“the Company”, “we”, “us”, and “our” referff
to Emerald Holding, Inc., formerly known as Emerald Expositions
Events, Inc., together with its consolidated subsidiaries. In this Annual Report on Form 10-K, when we refer to our
fiscal years, we refer to the year number, as in “2021,” which refers to our fiscal year ended December 31, 2021.
1
Item 1. Business.
Our Company
PART I
BUSINESS
Emerald is a leading operator of business-to-business trade shows in the United States. Leveraging our shows
as key market-driven platforms, we integrate live events and media content including a broad array of industry
insights, digital tools, and data-focused solutions to create uniquely rich experiences for our customers. We have
been recognized with many awards and accolades that reflect our industry leadership as well as the importance of
our shows to the exhibitors and attendees we serve.
Our trade show franchises typically hold market-leading positions within their respective industry verticals,
with significant brand value established over a long period of time. Each of our shows is typically held at least
annually, with certain franchises offering multiple editions per year. As our shows are frequently the largest and
to attract high-quality attendees, including those
most well attended in their respective industry verticals, we are ablea
who have the authority to make purchasing decisions on the spot or subsequent to the show. The participation of
these qualified attendees makes our trade shows compelling events for our exhibitors, further reinforcing the leading
positions of our trade shows within their respective industries. Our attendees use our shows to fulfill procurement
needs, source new suppliers, reconnect with existing suppliers, identify trends, learn about new products and
network with industry peers, which we believe are factors that make our in-person shows difficult to replace. Our
portfolio of trade shows is well-balanced and diversified across both industry sectors and customers. The scale and
qualifiedff
attendance at our trade shows translates into an exceptional value proposition for participants, resulting in a
self-reinforcing “network effect” whereby the participation of high-value attendees and exhibitors drives high
participant loyalty and predictable, recurring revenue streams.
In addition to organizing our trade shows, conferences and other events, we also operate content and content-
marketing websites and related digital products, and produce publications,
each of which is aligned with a specific
event sector. We also offer B2B ecommerce and digital merchandising solutions, serving the needs of manufacturers
and retailers, through our Elastic Suite platform creating a digital year-round transactional platform for use by
Emerald’s customers regardless of location. In addition to their respective revenues, each of these products support
our live events by delivering year-round channels for customer acquisition and development.
u
Our History
In June 2013, certain investment funds managed by an affiliate of Onex Corporation (such funds, collectively
with Onex Partners V LP, “Onex”) acquired our business from an affiliate of Nielsen Holdings N.V. (the “Onex
of leading events organically, complemented by an
Acquisition”). We have since focused on expanding our portfolio
increased focus on acquisitions. Since the Onex Acquisition, we have acquired and integrated 22 industry-leading,
high-quality events and complementary businesses of various sizes for aggregate consideration of approximately
$866 million.
ff
In June 2020, we entered into an investment agreement with Onex Partners V LP (“Onex Partners V”),
pursuant to which we agreed to issue to Onex Partners V, in a private placement transaction, 47,058,332 shares of
our 7% Series A Convertible Participating Preferred Stock (the “redeemable convertible preferred stock”) for a
purchase price of $5.60 per share (the “Series A Price per Share”), for which we received aggregate proceeds of
approximately $252.0 million, net of fees and estimated expenses of $11.6 million. In conjunction with the
investment agreement with Onex Partners V, we announced a rights offering to holders of our outstanding common
stock of one non-transferable subscription right for each share of our common stock held, with each right entitling
the holder to purchase one share of redeemable convertible preferred
stock at the Series A Price per Share,
backstopped by Onex Partners V (the “Onex Backstop”). The rights offering was completed in July of 2020. We
received net proceeds of approximately $9.7 million from this rights offering. Pursuant to the Onex Backstop, on
August 13, 2020, an additional 22,660,587 shares of redeemable convertible preferred stock were sold to Onex in
exchange for proceeds of approximately $121.3 million, net of fees and expenses of $5.6 million.
ff
2
As of December 31, 2021, Onex owned 47,058,332 shares of our common stock, representing 67.2% of our
outstanding common stock. In addition, as of December 31, 2021, Onex owned 69,718,919 shares of our redeemable
convertible preferred stock, representing 170,056,580 shares of our common stock on an as-converted basis, after
accounting for the accumulated accreting return at a rate per annum equal to 7% on the accreted liquidation
preference and paid in-kind. Onex’s beneficial ownership of our common stock, on an as-converted basis, is
approximately 86.1%.
In 2021, we completed two acquisitions. In April, we acquired Sue Bryce Education and the Portrait Masters,
a subscription-based photography business education and e-learning service with a photography conference.
On December 31, 2021, we purchased substantially all of the assets associated with a business known and
operated as MJBiz (“MJBiz”), a leading event producer and content platform serving the wide range of commercial
companies operating in the rapidly growing cannabis industry. Founded in 2011, MJBiz produces MJBizCon, the
oldest and leading B2B cannabis trade show in America, the Emerald Conference, focusing on science and data
analysis in the cannabis industry and related media brands including MjBizDaily, Hemp Industry Daily and MJBIZ
Magazine. MJBizCon is a top trade show in the cannabis industry having featured more than 1,200 exhibiting
companies and 27,000 attendees at the October 2021 live event. In addition to diversifying and enhancing
Emerald’s portfolio in a high growth industry, the addition of MJBiz further accelerates the Company’s strategy of
delivering 365-day customer engagement.
Products and Services
We operate leading trade shows in multiple attractive, fragmented industry sectors that represent significant
portions of the U.S. economy and serve a large and diverse set of global exhibitors and attendees. This
fragmentation of exhibitors and attendees is an especially important characteristic of the trade show industry. In
markets characterized by diverse groups of buyers and sellers, trade shows offer a great opportunity for interaction
between large numbers of participants on both sides of a potential transaction (a “many-to-many” environment)
within a short period of time, thus enhancing the value delivered to all trade show participants. Further, the highly
fragmented nature of our markets enhances the stability of our entire platform as the loss of any single exhibitor or
attendee is unlikely to cause other exhibitors or attendees to derive less value from and cease participating in a show.
We typically generate the significant majority of our revenue through the live events that we operate, with the
remaining revenue generated by other marketing services, including digital media and print publications that
complement our event properties in the industry sectors we serve. The ongoing COVID-19 pandemic and its
consequences forced us to cancel or postpone a significant portion of our event calendar beginning in March 2020
through the end of the year and the first half of 2021. As expected, the continued effects of COVID-19 related issues
such as international travel restrictions and the need to cancel or postpone several events, negatively impacted the
financial results of our fiscal year of 2021. While travel restrictions on international travelers to the United States
were lifted in the fourth quarter of 2021, the ongoing effects of COVID-19 on our operations and event calendar
have had, and will continue to have, a material negative impact on our financial results and liquidity, and this
negative impact may continue beyond the containment of the pandemic. As a result, only 71% of our revenue for the
year ended December 31, 2021 was generated through in person events, and 29% from virtual events and other
marketing services. For the year ended December 31, 2020, 75% of our revenue was generated through in person
events, and 25% from virtual events and other marketing services. By contrast, we generated 92% of our revenue
for the year ended December 31, 2019 through the live events that we operated. The remaining 8% of our revenue
for the year ended December 31, 2019 was generated from other marketing services. Each of our other marketing
services products allows us to remain in close contact with, and market to, our existing event audiences throughout
the year.
Trade Shows & Other Events
The following is a summary and example of several of our trade shows and other events by sector and a
discussion of our complementary products.
3
Retail
Spanning a vast market of products, our retail experiences cover merchandising, licensing, sourcing, and
marketing to enable professionals to shop intelligently, make informed decisions, and meet consumer demands.
Buying customers are able to discover rare finds and big sellers in a complete marketplace of options, along with
new brands, potential partners, and beneficial seminars across popular and profitable categories. Events produced in
this category include:
☐ ASD Market Week (“ASD”)
☐ COUTURE
☐ Impressions
☐ Pizza Expo
☐ MJ Biz
☐ JA New York
☐ NY NOW
☐ Outdoor Retailer (“OR”)
☐ RetailX
☐ International Gift Exposition
xx
in the Smokies (“IGES)
☐ Sports Licensing & Tailgate Show (“SLATS”)
☐ Surf Expo
CC
Design & Construction
Our shows in the Design & Construction industry sector catering to the construction, hospitality, and interior
design sectors serving the hotel, resort, retail, healthcare facilities, restaurant, bar, spa, and in-store marketing
categories. Targeted attendees include interior designers, architects, owners and operators, developers, and specifiers
and purchasers working within these industries. This sector is well-suited for trade shows because design and
construction are highly visual and tactile processes, requiring the in-person experience and interaction provided by
trade shows. By aggregating a wide range of products under one roof, these trade shows save time and expense for
designers and other attendees who would otherwise have to independently visit hundreds of showrooms that may be
located in different cities. Examples of our events produced in this category include:
☐ Boutique Design New York (“BDNY”)
☐ Hospitality Design Expo (“HD Expo”)
☐ Environments for Aging Expo & Conference (“EFA”) ☐ ICFF(previously
ii
International ContemporaryFurniture Fair)ii
☐ Healthcare Design Expo & Conference
☐ Kitchen & Bath Industry Show (“KBIS”)
☐ EDspaces
Technology
With technology expanding at a rapid pace, professionals in every aspect of commerce—from engineering to
electronics, and visual arts to security—must stay on top of the latest advancements to help them stay informed,
efficient, and competitive. Our technology events provide experiences that connect businesses of all sizes with
innovative products, operational strategies, and integration opportunities to drive new business, increased profits,
and streamlined processes. Through exciting show floors, thought leadership, and networking events, decision-
makers in these industries can thrive in the midst of digital progress and change. Some examples of our events
produced in this category include:
☐ CEDIA Expo
☐ Digital Dealer
☐ Prosper
☐ RFID Journal Live (“RFID Live”)
4
Equipment
Our equipment experiences outfit aerospace, construction, industrial, medical, and hospitality professionals
with the tools and resources necessary to operate, build, and repair structures, vehicles, and devices of every kind.
These events and surrounding platforms serve as a marketplace featuring vendors and innovative products and
services, as well as educational centers, supporting a wide array of industries. Examples of our events produced in
this category include:
☐ The Hotel Experience (“HX”)
☐ National Pavement Expo
☐ Fastener
☐ Medtrade
☐ PhotoPlus Expo
☐ Wedding & Portrait Photographersee International (“WPPI”)
““
☐ Sue Bryce Education and the Portrait Masters
Safety
Seeking the innovations to ensure physical and cyber security, these experiences prepare professionals with
advanced systems, training, and networking. With an integration of events and media, representatives and decision-
makers from leading-edge companies have access to key resources year-round. Examples of our events produced in
this category include:
☐ Campus Safety
☐ Marine Military Expos
Other Marketing Services
☐ Security Sales & Integration
Other Marketing Services consist of print publications and digital media products that complement our trade
show properties, which generated 21.2% of our revenues for the year ended December 31, 2021. These print and
digital media products are closely aligned with several of our events across the portfolio categories, facilitating year-
round customer contact, new customer generation and content marketing
vehicles. Some examples of these products
are:
rr
☐ Healthcare Design
☐ Hospitality Design
☐ MJBiz Daily
☐ Kitchen & Bath Business (“KBB”)
☐ Pizza Today
Subscription Software and Services
We provide software-as-a-service technology through our Elastic Suite platform. Elastic Suite’s platform
streamlines the wholesale buying process for both brands and retail buyers, creating a digital year-round
transactional platform for use by Emerald’s customers. We believe this platform will accelerate Emerald’s strategy
to provide 365-day-per-year engagement for our customer base regardless of location by expanding our digital
commerce capabilities and providing our customers with transactional functionality, including enterprise-level
integration to brands’ ERP systems, allowing customers to manage orders, real-time inventory, and product
merchandising. Elastic Suite is integrated with leading manufacturers and retailers across numerous industries, most
notably in the outdoor, surf, cycling, footwear and sporting goods verticals, and is expected to complement
Emerald’s portfolio of leading show brands including Outdoor Retailer and Surf Expo, among others. Elastic B2B
platform bridges the gap between sellers’ order processing systems and allows brands to sell directly to their buyers
using print-free digital product catalogs and merchandising technology, enabling brands to increase their efficiency,
effectiveness, sustainability and profitability.
5
Reportable Segments
As described in Note 18, Segment Information, in the notes to our audited consolidated financial statements
included elsewhere in this Annual Report on Form 10-K, the determination of our reportable segments is consistent
with the information provided our Chief Executive Officer, who is considered the chief operating decision-maker
("CODM"). The CODM evaluates performance based on the results of six executive brand portfolios, which
represent our six operating segments. Based on an evaluation of economic similarities and the nature of services and
types of customers, four of these operating segments have been aggregated into two reportable segments, the
Commerce reportable segment and the Design and Technology reportable segment. The remaining three operating
segments do not meet the quantitative thresholds to be considered reportable segments and are included in the “All
Other” category. In addition, we have a Corporate-Level Activities category consisting of finance, legal, information
technology and administrative functions.
The following discussion provides additional detailed disclosure forff
Other category and the Corporate-Level Activity category:
the two reportable segments, the All
Commerce: This segment includes events and services covering merchandising, licensing, retail sourcing and
professionals to make informed decisions and meet consumer demands.
marketing to enablea
Design and Technology: This segment includes events and services that support a wide variety of industries
connecting businesses and professionals with products, operational strategies, and integration opportunities to
drive new business and streamline processes and creative solutions.
All Other: This category consists of Emerald’s remaining operating segments, which provide diverse events
and services but are not aggregated with the reportable segments.
Corporate-Level Activity:t
administrative functions.
Competition
This category consists of Emerald’s finance, legal, information technology and
The trade show industry is highly fragmented, with approximately 9,400 B2B trade shows held per year in the
United States according to the Center for Exhibition Industry Research, of which a majority are owned by industry
associations, according to Advanced Market Research. Individual trade shows typically compete for attendees and
exhibitors only against the other trade shows that are relevant to their industry vertical. The level of competition
each of our trade shows faces therefore varies by industry vertical. In addition, the Elastic Suite platform competes
with several other well-capitalized software-as-a-service technology platforms.
Other well-established for-profit companies competing in the U.S.
trade show industry include Reed
Exhibitions, Informa Exhibitions and Clarion Events.
Seasonality
As is typical for the trade show industry, our business has historically been seasonal, with revenue recognized
from trade shows typically reaching its highest level during the first
quarter of each calendar year, and its trough
during the fourth quarter, largely due to the timing of our trade shows. In 2019, 40%, 28%, 22% and 10% of our
trade show revenue was generated during the first, second, third and fourth quarters, respectively. In 2020, 98% of
our trade show revenue was generated during the first quarter because substantially all of our in-person events were
cancelled beginning in March 2020 and through December 31, 2020. In 2021, 67% and 26% of our trade show
revenue was generated during the third quarter and fourth quarter, respectively, because substantially all of our in-
person events were cancelled in the first half of 2021 due to the on-going COVID-19 pandemic.
ff
Intellectual Property
Our intellectual property and proprietary rights are important to our business. We undertake to strategically
and proactively develop our intellectual property portfolio by registering our trademarks. We currently rely
primarily on trademark laws to protect our intellectual property r
ights. We do not own, but have a license to use,
certain trademarks belonging to an industry association in connection with our Kitchen & Bath Industry Show and
CEDIA Expo. The KBIS license runs through 2043 and the CEDIA Expo license continues in perpetuity. See “Risk
t
6
Factors—Risks Related to our Intellectual Property and Information Technology” for further discussion relating to
our trademarks.
Human Capital Resources
At Emerald, we consider our employees to be the foundation of our growth and success. As such, our future
depends in large part on our ability to attract, retain, and motivate qualified and diverse personnel.
As of December 31, 2021, we had 600 full-time employees. Our management team principally works from
our New York City headquarters (84 employees) and our Southern California corporate offices (51 employees), with
members of our sales team distributed throughout the United States, mainly near the geographic markets they serve.
As of February 2, 2022, our senior management team was 55% female and our overall employee population was
60% female.
Emerald knows its ultimate success is directly linked to its ability to identify and hire talented individuals
from all backgrounds and perspectives, and we are committed to developing and fostering a culture of diversity and
inclusion. Starting in January 2022, Emerald hired an experienced consultant to act as Chair of Diversity, Equity
and Inclusion. This individual will build upon Emerald’s existing programs and help us develop and maintain best
practices to foster a diverse and inclusive work environment. Further, as part of our commitment to equity, Emerald
has partnered with the non-profit organization called OneTen, which cultivates economic opportunities for Black
talent in the United States with a goal of providing 1 million jobs to Black talent in the next 10 Years. In order to
partner with OneTen, an employer must agree to certain pillars such as significantly increasing the hiring of Black
talent into family-sustaining jobs that do not require 4-year college degrees. At the same time, Emerald has also
eliminated the college-degree requirement for a range of positions to expand the application process to include
candidates with more diverse backgrounds, skills and experiences. Emerald also requires all hiring personnel to
attend training programs focused on unconscious bias training and interview skills.
In addition, Emerald is one of
15 organizations that formed The COUTURE Diversity Action Council (DAC), which strives to be a catalyst for
addressing the issues of systemic and institutionalized discrimination that has contributed to the lack of diversity
within the fine jewelry industry. DAC’s purpose is to contribute to the creation of a more diverse, inclusive, and
equitable industry through the implementation of mentoring and other programs and initiatives that promote and
support Black, Indigenous, People of Color (BIPOC) within all facets of the jewelry ecosystem.
Providing all our employees with the resources to develop their talents, grow their careers and reach their
goals is a top priority at Emerald. To enable this, the Company provides numerous opportunities for employees to
expand their professional and personal development, including unlimited access to Skillsoft’s online platform which
provides continuous learning and career enhancement resources coupled with formal sales development and training
from a professional sales coach. Emerald also offers a yearlong wellness program led by a top mindfulness coach
focused on employees’ mental health and well-being.
Career development at Emerald is fostered through ongoing employee feedback, performance reviews and
employee satisfaction surveys. These surveys solicit employees’ every quarter to help Emerald track progress and
the well-being of our workforce. In addition to monthly town halls conducted by our CEO, which foster transparent
and consistent communication throughout the Company, on December 2021, Emerald held its first ever Company-
wide, in-person conference in Dallas, Texas called ACE (Agility, Commitment and Excellence). ACE brought team
members from around the country together to reconnect, face-to-face, and take part in presentations from top
executives and smaller breakout sessions that focused on Emerald’s new business ventures, strategic roadmap and
an employee award presentation which recognized individuals chosen by their peers as true leaders.
Emerald’s corporate culture and benefit offerings are also designed to meet the wide range of needs of
rour
workforce including:
•
•
Flexible work hours and paid time off policy for employees to do their best work;
A comprehensive welfare package that includes a wide variety of benefits, such as domestic partner
coverage, medical, dental and vision plan options with reduced premiums;
7
•
•
•
Opportunities to build a solid financial
ff
the ability to participate in an Employee Stock Ownership Plan;
foundation, including a 401k plan with an employer match and
Opportunities to give back in impactful ways through the Emerald Cares volunteer program; and
On-the-job training, development opportunities, and quality experiences designed to help all Emerald
team members elevate their knowledge, grow their skills, and further their careers.
These resources are intended to support the
yphysical, emotional and financial well-being of our employees.
In order to protect our workforce from the outbreak of COVID-19, in March 2020, Emerald transitioned all of
our employees to a remote/work-from-home arrangement, and as of November 2021, we permanently adopted a
hybrid work structure whereby employees have the flexibility to work from home and come in to the office to
maximize in-person collaboration As we resume in-person events, we have prioritized the health and safety of our
employees as well as our exhibitors and attendees, taking extensive COVID-19 protective measures.
Emerald is not involved in any material disputes with our employees and believe that relations with our
employees are good. None of our employees are subject to collective bargaining agreements with unions. However,
some facilities where we hold our trade shows require our decorators to use unionized labor.
Commitment to Environmental Sustainability
We are committed to minimizing our environmental impact with the goal of reducing the environmental
footprint of our events. In partnership with the global Net Zero Carbon Events initiative, Emerald has taken the Net
Zero Carbon Events pledge to chart a path towards net zero carbon emissions by 2050, with an interim goal to
reduce greenhouse gas emissions by 50% by 2030. As part of this pledge, we have undertaken to identify and
prioritize actions to reduce greenhouse gas emissions, including energy management, water conservation, materials
and beverage waste reduction, sustainable procurement, stakeholder management and employee
management, food
engagement initiatives.
ff
We are also working to develop, gather and track key event metrics to measure the environmental impact of
our events and benchmark success against our pledged goals. We intend to collaborate with key partners and
suppliers throughout the event industry, including venues, hotels, and general service contractors in furtherance of
our sustainability initiatives.
Insurance
We maintain insurance policies to cover the principal risks associated with our business, including event
cancellation, business interruption, workers’ compensation, directors’ and officers’ liability, cyber security, product
liability, auto, property, and umbrella and excess liability insurance. All of our insurance policies are with third-
party carriers and syndicates with financial ratings of A or better. We believe the premiums, deductibles, coverage
limits and scope of coverage under such policies are reasonable and appropriate for our business. Event cancellation
insurance provides coverage that allows us to refund a proportionate share, relative to the compromised enforced
attendance reduction or show closure, of the deposits and booth and sponsorship fees paid to us by exhibitors in the
event that we are forced to cancel a trade show or other event for reasons covered by the policies, such as natural
disasters, terrorism, or venue closures. Business interruption insurance provides further coverage for our office
property leases in cases where we are not able to conduct ongoing business, including sales and event planning. The
continued availability of appropriate insurance policies on commercially reasonable terms is important to our ability
to operate our business and to maintain our reputation.
Our event cancellation insurance policies protect against
to the unavoidable cancellation,
postponement, relocation and enforced reduced attendance at events due to certain covered causes. Specifically, for
the policies covering calendar years 2020 and 2021, these causes include event cancellation caused by the outbreak
of communicable diseases, including COVID-19. However, coverage for the outbreak of communicable disease,
including COVID-19, is not included in the 2022 event cancellation insurance policy. In addition, coverage for each
of our event cancellation insurance policies extends to include additional promotional and marketing expenses
necessarily incurred by us should a covered loss occur. These policies also include a terrorism endorsement covering
losses dued
8
an act of terrorism and/or threat of terrorism directed at the insured event or within the United States or its
territories. The aggregate limit under these event cancellation insurance policies is approximately $191.1 million in
2020, $191.4 million in 2021, and $100.0 million in 2022 if losses arise for reasons within the scope of the
respective policies.
In addition to these primary policies, Emerald maintains separate event cancellation insurance policies for the
Surf Expo Summer 2020, Surf Expo Winter 2021, Surf Expo Winter 2022 and Surf Expo Summer 2022 shows, with
respective coverage limits of $6.0 million, $7.7 million, $8.4 million and $6.5 million. Similar to the primary event
cancellation insurance policies, coverage for the outbreak of communicable disease, including COVID-19, is
included for the policies covering Surf Expo Summer 2020 and Surf Expo Winter 2021, but not included for the
policies covering Surf Expo Winter 2022 and Surf Expo Summer 2022.
The Company is in the process of pursuing claims under the 2021 and 2020 insurance policies to offset the
financial impact of cancelled and postponed events as a result of COVID-19. As of December 31, 2021, we have
received proceeds of $184.4 million in respect of claims filed under our event cancellation insurance policies. To
date, we have submitted $249.0 million in claims for impacted or cancelled events previously scheduled to take
place in 2020 and 2021. There is no guarantee or assurance as to the amount or timing of future recoveries from
Emerald’s event cancellation insurance policies.
See “Management’s Discussion and Analysis of Financial Condition and Results of Operations—Liquidity
and Capital Resources” for further discussion relating to our event cancellation insurance coverage and proceeds
received under the Company’s policies.
Available Information
Our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and
amendments to reports filed pursuant to Sections 13(a) and 15(d) of the Exchange Act, are filed with the SEC. We
are subject to the informational requirements of the Exchange Act and file or furnish reports, proxy statements and
other information with the SEC. Such reports and other information filed by us with the SEC are available free of
charge on our website at investor.emeraldx.com when such reports are made available on the SEC’s website. The
SEC maintains an Internet site that contains reports, proxy and information statements and other information
regarding issuers that file electronically with the SEC at www.sec.gov. The contents of these websites are not
incorporated into this filing. Further, our references to the URLs for these websites are intended to be inactive
textual references only.
9
Item 1A. Risk Factors.
RISK FACTORS
Investing in our common stock involves a high degree of risk. You should carefully consider the following
on contained in this Annual Report on Form 10-K, in evaluating our Company and
factors, as well as other informati
business. If any of the following risks occur, our business, results of operations, and financial condition may be
materially adversely affected.
ff
Risks Relating to Our Industry and Macroeconomic Conditions
g
y
Our operations, business and financial results have been, and continue to be, materially impacted by the COVID-
19 pandemic.
ff
The global spread of the COVID-19 pandemic has been severe and rapidly evolving, with governments, public
institutions and other organizations imposing or recommending, and businesses and individuals implementing,
restrictions on various activities or other actions to combat its spread. These restrictions include limitations and bans
on travel or transportation; limitations on the size of gatherings; closures of work facilities, public buildings and
and meetings; and quarantines and
including trade shows, conferences
businesses; cancellation of events,
lockdowns. The pandemic and its consequences forced us to cancel or postpone a substantial portion of our event
calendar for 2020 and 2021. These cancellations and postponements have had, and will continue to have, a severely
negative impact on our business, operations, and financial results. While we have begun to stage live events again,
exhibitor participation and attendance at our events remain significantly below pre-pandemic levels. The extent to
which the ongoing pandemic continues to impact our business, operations, and financial results, including the
duration and magnitude of such effects, will depend on numerous evolving factors that we may not be able to
accurately predict or assess, including the duration and scope of the pandemic; the negative impact it will have on
global and regional economies and economic activity, including the duration and magnitude of its impact on the
industry sectors in which our trade shows, conferences and other events operate; its short and longer-term impact on
our customers’ marketing, advertising or procurement budgets and their willingness or ability to travel to our events;
actions that federal, state and local governments take in response to the pandemic, including limiting or banning
travel and large gatherings; quarantine requirements; effectiveness and distribution of vaccinations; and how quickly
economies, travel activity, and demand for face-to-face trade shows, conferences and other events recover after the
pandemic subsides.
More specifically, the COVID-19 pandemic has subjected our business, operations and financial condition to a
number of risks, including, but not limited to, those discussed below:
•
COVID-19 Risks Related to Revenue and Collection of Insurance Proceeds: COVID-19 has
negatively impacted, and will in the future negatively impact to an extent we are unable to predict, our
revenues from our live events, which depend on our ability to hold such events and the willingness of
exhibitors and attendees to attend such events. While we are generally insured against losses incurred
through December 31, 2021 resulting from the unavoidable cancellation, postponement, relocation and
enforced reduced attendance at our events due to certain covered circumstances, including the outbreak
of communicable disease, and have filed substantial claims for our insured losses due to COVID-19, we
cannot guarantee success with respect to any particular insurance claim beyond our initial recoveries,
nor can we predict the timing of payment of additional insurance proceeds. There is no guarantee or
assurance as to the amount or timing of any additional recoveries from Emerald’s event cancellation
insurance policy in excess of the amounts recovered to date. In addition, the level of claim activity as a
result of COVID-19 has impacted pricing and availability of ongoing coverage in the event cancellation
insurance market. While Emerald has been able to secure event cancellation insurance for the calendar
year 2022, this policy does not include coverage for event cancellations due to the outbreak of
communicable disease, including COVID-19. The impact of COVID-19 could also cause a long-term
reduction in the willingness of exhibitors and attendees to travel to our events, which could have a
material adverse effect on our business, financial condition, cash flows and results of operations.
COVID-19 has also negatively impacted, and will in the future negatively impact to an extent we are
unable to predict, our other marketing services revenue, as our customers adjust marketing and
advertising spending due to the economic impact of the pandemic.
10
•
COVID-19 Risks Related to Operations: In response to COVID-19, we have implemented a hybrid
working policy under which most of our employees continue to work remotely. In addition, many of our
key vendors have similarly continued to work remotely. As a result of such remote work arrangements,
certain operational, reporting, accounting and other processes have been and may continue to be slower
than prior to the pandemic, which could result in longer time to execute critical business functions. The
ongoing effects of COVID-19 could negatively affect our internal controls over financial reporting as
our team members may continue to work from home for prolonged periods of time and, therefore, new
processes, procedures and controls could be required to respond to changes in our business environment.
Further, should any key team members become ill from COVID-19 and unable to work, the attention of
our management team could be diverted. In addition, disruptions to the labor market, including wage
inflation and compensation for qualified personnel, as a result of COVID-19 may negatively impact our
ability to attract and retain qualified personnel, and our reputation and market share may suffer as a
result.
COVID-19, and the volatile regional and global economic conditions stemming from the pandemic, as well as
reactions to future pandemics or resurgences of COVID-19, could also precipitate or aggravate the other risks we
face, which in turn could materially adversely affect our business, financial condition, liquidity, results of operations
(including revenues and profitability) and/or stock price. Further, COVID-19 may also affect our operating and
financial results in a manner that is not presently known to us or that we currently do not consider to present
significant risks to our operations. In these dynamic circumstances, there may be developments outside our control
requiring us to adjust our operating plan.
Attendance at our shows has declined as a result of the COVID-19 pandemic, and may continue to decline due to
disruptions in global or local travel conditions, such as congestion at airports, the risk of or an actual terrorist
action, adverse weather or outbreaks or fear of communicable diseases.
ii
Our business depends largely on the ability and willingness of people, whether exhibitors or attendees, to
travel to our events. As a result, factors that depress the ability or desire of attendees and exhibitors to travel,
including, but not limited to: outbreaks of contagious disease, such as the continuing COVID-19 pandemic;
increased costs associated with air travel; an increased frequency of flight delays or accidents; actual or threatened
terrorist attacks; the imposition of heightened security standards, bans or travel restrictions on visitors from foreign
countries; or acts of nature, such as earthquakes, storms and other natural disasters, could have a material adverse
effect on our business, financial condition, cash flows and results of operations.
In addition to the impact of the
COVID-19 pandemic, in the past we have experienced disruption
s to several events due to hurricanes in Florida, and
r
may be forced to cancel or re-locate future trade shows in the event of other natural or man-made disasters. While
we are generally insured against direct losses resulting from event cancellations due to circumstances outside of our
reasonable control, our 2022 event cancellation insurance policy does not include coverage for losses due to the
outbreak of communicable disease, including COVID-19. Furthermore, the occurrence of one or more of the factors
described above, including a prolonged recovery from the COVID-19 pandemic or a spike or resurgence in cases of
COVID-19, could cause a long-term reduction in the willingness of exhibitors and attendees to travel to attend our
trade shows, which could have a material adverse effect on our business, financial condition, cash flows and results
of operations.
General economic conditions may have an adverse impact on the industry sectors in which our trade shows,
conferences and other events operate, and therefore may negatively affect demand for exhibition space and
attendance at our trade shows, conferences and other events.
In addition to general domestic and global economic conditions affecting our business, certain industry-
specific conditions could affect our trade shows, conferences and other events. The longer a recession or economic
downturn continues, or the longer a particular industry sector is impacted by macroeconomic headwinds, the more
likely it becomes that our customers may reduce their marketing and advertising or procurement budgets. We and
our customers may also be adversely affected by the impact of sustained inflationary conditions. Any material
decrease in marketing or procurement budgets could reduce the demand for exhibition space or reduce attendance at
our trade shows, conferences and other events, which could have a material adverse effect on our business, financial
condition, cash flows and results of operations.
11
Increased spending on digital marketing and advertising, or other marketing channels, could reduce the amount
spent on in-person trade shows.
The success of our trade shows depends on the willingness of companies to continue committing marketing
channels for marketing spend such as
budget allocations towards in-person shows and live events. Alternative
digital, social media and telemarketing could draw marketing budgets away from in-person trade shows and live
events. Moreover, digital marketing and social media have experienced meaningful growth over the last several
years and, although we have not observed a material decline in demand for our trade shows as a result of the
increasing use of the internet and social media for advertising and marketing, the increasing influence of online
marketing and any resulting reductions or eliminations of the budgets our participants allocate to our trade shows
could have a material adverse effect on our business, financial condition, cash flows and results of operations.
r
Risks Relating to Our Business and Operations
p
g
Our inability to secure or retain desirable dates and locations for our trade shows could have a material effecff
our business, financial condition, cash flows and results of operations.
t on
The date and location of a trade show can impact its profitability, prospects and the demand and competition
for desirable dates and locations for trade shows is high. Consistent with industry practice, we typically maintain
multi-year non-binding reservations for dates at our trade show venues. Aside from a nominal deposit in some cases,
we do not pay for these reservations. However, these reservations are not binding on the facility owners until we
execute a definitive contract with the owners and we are not always provided a last look before the venue is rented
to a third party during the reservation period. We typically sign contracts that guarantee the right to specific dates at
venues only one or two years in advance. Therefore, our multi-year reservations may not lead to binding contracts
with facility owners. Consistency in location and all other aspects of our trade shows is important to maintaining a
high retention rate from year to year, and we rely on our highly loyal customer base for the success of our shows.
Moving major shows to new cities, such as the move of Outdoor Retailer from Salt Lake City, Utah to Denver,
Colorado in January 2018, can adversely affect customer behavior. Similarly, significant timing and frequency
changes, such as the move of Outdoor Retailer Winter Market from November 2019 to January 2020 and the shift
from a three-show to two-show format for Outdoor Retailer in 2019, can also result in unanticipated customer
reactions. External factors such as legislation and government policies at the local or state level, including policy
related to social, political and economic issues, may depress the desire of exhibitors and attendees to attend our trade
shows held in certain locations, or cause us to move our trade shows.
The success of each of our trade shows depends on the strong reputation of that shows b
rand.
Our exhibitors and attendees primarily know us by the names of our trade shows that operate in their specific
industry sector rather than by our corporate brand name, Emerald. In addition, a single brand name is sometimes
used for shows that occur more than once a year; for example, the brand name “ASD Market Week” is used at our
ASD Market Week March and ASD Market Week August shows. If the image or reputation of one or more of these
shows is tarnished, it could impact the number of exhibitors and attendees attending that show or shows. A decline
in one of our larger shows could have a material adverse effect on our business, financial condition, cash flows and
results of operations.
If we fail to attract leading brands as exhibitors in, or high-quality attendees to, our trade shows, we may lose the
benefit of the self-reinforcing network
effect that many of our shows enjoy today.
The leading brands represented by our exhibitors attract attendees who, in many cases, have authority to make
purchasing decisions, or who offer other benefits (such as publicity or press coverage) by virtue of their attendance.
The presence of these exhibitors and attendees creates the self-reinforcing
“network effect” that benefits our
business; however, if representatives of leading brands decide for any reason not to participate in our trade shows,
the number and quality of attendees could decline, which could lead to a rapid decline in the results of one or more
trade shows and have an adverse effecff
t on our business, financial condition, cash flows and results of operations.
ff
12
We may fail to accurately monitor or respond to changing market trends and adapt our trade show portfolio
accordingly.
Our success depends in part upon our ability to monitor changing market trends and to adapt our trade shows,
acquire existing trade shows or launch new trade shows to meet the evolving needs of existing and emerging target
audiences. The process of researching, developing, launching, relaunching and establishing profitability for a new
trade show may lead to initial operating losses. While we did not launch any new in-person events in 2021 or 2020
due to the impact of COVID-19, we launched five new events in 2019, and expect to continue to launch new events
in future periods, including several in 2022. Our efforts to adapt our trade shows, or to introduce new trade shows
into our portfolio, in response to our perception of changing market trends, may not succeed, which could have a
material adverse effect on our business, financial condition, cash flows and results of operations.
We may face increased competition
m
from existingii
trade show operators or new competitors.
Although the trade show market is highly fragmented, we currently face increased competition in certain of
our industry sectors. Further, our high profit margins and low start-up costs could encourage new operators to enter
the trade show business. Both existing and new competitors present an alternative to our product offerings, and if
competition increases or others are successful in attracting away our exhibitors and attendees, it could have a
material adverse effect on our business, financial condition, cash flows and results of operations.
A significant portion of our revenue has historically been generated by a concentrated number of our top trade
shows.
We have historically depended on a concentrated number of our top trade shows to generate a significant
portion of our revenues. For the year ended December 31, 2019, which is the last year in which our operations were
not materially impacted by the COVID-19 pandemic, our top five shows represented 30% of our total
revenues. While we continue to make efforts to diversify our business, a significant decline in the performance or
prospects of any one of our top trade shows could have a material adverse effect on our business, financial
condition, results of operations and cash flows.
We may not fully realize the expected results and/or operating efficiencies associated with our strategic initiatives
or restructuring programs, which may have an adverse impact on our business.
We depend on our ability to evolve and grow, and as changes in our business environment occur, we may
adjust our business plans by introducing new strategic initiatives or restructuring programs to meet these changes.
Recent strategic initiatives include our efforts to: (i) implement event plans to standardize marketing and sales
planning across our event portfolio, (ii) introduce value-based pricing in order to improve transparency and
customer satisfaction while driving yield improvement, and (iii) enhance our data analytics capabilities to develop
new commercial insights. If we are not able to effectively execute on our strategic initiatives, if we do not
adequately leverage technology to improve operating efficiencies or if we are unable to develop the data analytics
capabilities needed to generate actionable commercial insights, our business performance may be impacted, which
may negatively impact our financial condition and results of operations.
Our acquisition growth strategy entails risk and our future acquisitions may not be successful.
We may explore opportunities to purchase or invest in other businesses or assets that we believe will
complement, enhance or expand our current business or that might otherwise offer us growth opportunities. Any
transactions we identify may entail various risks, including, among others:
•
•
•
the risks inherent in identifying desirable acquisition candidates, including management time spent
away from running our core business and external costs associated with identifying such acquisition
candidates;
the risk that we turn out to be wrong with respect to selecting and consummating what we had believed
to be accretive acquisitions;
the risk of overpaying for a particular acquisition;
13
•
•
•
•
•
•
the risks of not being able to successfully integrate acquisitions and retain the key employees and/or
customers of acquired businesses;
the risks inherent in expanding into new lines of business, including our recent expansion into the digital
commerce software-as-a-service business through the acquisition of PlumRiver, LLC (“PlumRiver”),
which included the Elastic Suite product;
the risks inherent in expanding our existing business into new categories or industries, including our
recent expansion into the highly regulated cannabis industry through the acquisition of MJBiz;
the risks relating to potential unknown liabilities of acquired businesses;
the cultural, execution, currency, tax and other risks associated with any future international expansion;
and
the risks associated with financing an acquisition, which may involve diluting our existing stockholders,
reducing our liquidity or incurring additional debt, which in turn could result in increased debt service
costs and/or a requirement to comply with certain financial or other covenants.
In furtherance of our strategy of growth through acquisitions, we routinely review and conduct investigations
of potential acquisitions, some of which may be material. When we believe a favora
ble opportunity exists, we
typically seek to enter into discussions with target shows or sellers regarding the possibility of such acquisitions. At
any given time, we may be in discussions with one or more counterparties. There can be no assurances that any such
negotiations will lead to definitive agreements, or if such agreements are reached, that any transactions would be
consummated.
ff
The acquisition of MJBiz may subject us to new regulatory, business and financial risks relating to the cannabis
industry.
On December 31, 2021, we completed the acquisition of MJBiz. MJBiz publishes MJBiz Daily, a leading
publication addressing business, regulatory, operational and legal
to the cannabis and hemp
industries, and also sponsors the annual MJBizCon, a trade event and conference for the cannabis industry. Although
we do not grow, sell or distribute cannabis products, and sale and distribution of cannabis products are not permitted
at MJBiz-sponsored events, our connection with businesses that serve the cannabis industry could subject us to
regulatory, financial, operational and reputational risks and challenges.
issues relevant
ff
u
Under U.S. federal law, and more specifically the Controlled Substances
Act (“CSA”), the cultivation,
processing, distribution, sale, advertisement, and possession of cannabis are illegal, notwithstanding the legalization
of sales for medicinal or adult recreational use in many individual states. As a result, federal
law enforcement
authorities, or authorities in certain U.S. jurisdictions that criminalize the processing, sale or possession of cannabis
products, may seek to bring criminal actions against exhibitors, attendees or subscribers to MJBiz’s events and
publications. If our exhibitors or customers are found to be violating applicable state or federal law relating
to cannabis, they may be subject not only to criminal charges and convictions, but also to forfeiture of property,
significant fines and penalties, disgorgement of profits, administrative sanctions, cessation of business activities, or
civil liabilities arising from proceedings initiated by either government entities or private citizens. Further, the
perception that businesses that participate in MJBiz events or subscribe to or advertise in MJBiz publications are
engaged in or promoting socially undesirable activity could have an adverse impact on our overall corporate
reputation. In addition, the breadth of federal conspiracy and aiding and abetting statutes could potentially subject us
to prosecution for aiding and abetting or conspiring to violate the CSA by virtue of our sponsoring events or
publications that are directed to businesses that directly or indirectly service the cannabis industry. Any of these
actions or consequences could have a material adverse effect on our business, operating results or financial
condition, particularly if law enforcement authorities seek to treat MJBiz as participating directly in the cannabis
industry.
14
We rely on digital media and print publications to stay in close contact with, and market to, our existing event
audiences.
Our ability to effectively engage with target audiences for our events depends in part on our ability to generate
engaging and informative content for our other marketing services, including our digital media and print publication
properties. The media industry is highly competitive and continues to evolve rapidly, with an increasing number of
alternative methods for the production and delivery of content. If we are unable to generate timely and relevant
content for our audiences, exploit new and existing technologies to distinguish our digital media and print
publications from those of our competitors, or adapt to new distribution methods in order to provide enhanced user
experiences, both our other marketing services and event revenues could decline, which may have a material adverse
effect on our business, financial condition, cash flows
and results of operations.
ff
or disruption of the services from one or more of the limited number of outside contractors who specialize
A loss
ll
in decoration, facility set-up and other services in connection with our trade shows could harm our business.
We, and to a greater extent, our exhibitors, use a limited number of outside contractors for decoration, facility
set-up and other services in connection with our trade shows, and we and our exhibitors rely on the availability,
capability and willingness of these contractors to provide services on a timely basis and on favorable economic and
other terms. Notwithstanding our long-term contracts with many of these contractors, many factors outside our
or willingness of these contractors to provide
control could harm these relationships and the availability, capability
these services on acceptable terms. The partial or complete loss of services fromff
these contractors, or a significant
adverse change in our or our exhibitors’ relationships with any of these contractors, could result in service delays,
damage and/or added costs that could harm our business and customer relationships to the extent we
reputational
or our exhibitors are unable to replace them in a timely or cost-effective fashion, which could have a material
adverse effect on our business, financial condition, cash flows and results of operations.
a
In addition, some facilities where we hold our trade shows require decorators, facility set-up and other service
providers to use unionized labor. Any union strikes or work stoppages could result in delays in launching or running
our trade shows and other events held at such facilities, reputational damage and/or added costs, which could have a
material adverse effect on our business, financial condition, cash flows and results of operations.
The industry associations that sponsor and market certain of our trade shows could cease to do so effectively oll
could be replaced or supplemented by new industry associations who do not sponsor or market our trade shows.
r
We often enter into long-term sponsorship agreements with industry associations whereby the industry
association endorses and markets our trade show to its members, typically in exchange for a percentage of the trade
show’s revenue. Our success depends, in part, on our continued relationships with these industry associations and
our ability to enter into similar relationships with other industry associations. Although we frequently enter into
long-term agreements with these counterparties, these relationships remain subject to various risks, including,
among others:
•
•
•
•
•
failure of an industry trade association to renew a sponsorship agreement upon its expiration;
termination of a sponsorship agreement by an industry trade association in specified circumstances;
the willingness, ability and effecti
members;
ff
veness of an industd
ry trade association to market our trade shows to its
dissolution of an industry trade association and/or the failure of a new industry trade association to
support us; and
the ability on the part of an industry trade association to organize a trade show itself.
Any disruptions or impediments in these existing relationships, or the inability to establish a new relationship,
could have a material adverse effect on our business, financial condition, cash flows and results of operations.
15
We face risks associated with event cancellations or other interruptions to our business, which our insurance
may not fully cover.
We maintain business interruption, event cancellation, casualty, general commercial and umbrella and excess
liability insurance, as well as policies relating to workers’ compensation, director and officer insurance, property and
product liability insurance, and cyber security insurance. Our insurance policies may not cover all risks associated
with the operation of our business and may not be sufficient to offset the costs of all losses, lost sales or increased
costs experienced during business interruptions or event cancellations. For example, in addition to the ongoing
impact of the COVID-19 pandemic, we previously experienced disruptions
to several events held in Florida due to
hurricanes, and we may be forced to cancel future trade shows in the event of other natural or man-made disasters.
Our recent claims history due to COVID-19, combined with the increased frequency of natural disasters due to
climate change or other factors, has resulted in increased event cancellation insurance premiums and higher
deductibles, and we cannot guarantee that such premium increases will not continue in the future or that we will be
able to renew our insurance policies or procure other desirable insurance on commercially reasonably terms, if at all.
Further, while we have been able to secure event cancellation insurance for the calendar year 2022, this insurance
policy does not include coverage for event cancellations due to the outbreak of communicable disease, including
COVID-19. Losses and liabilities from uninsured or underinsured events and delay in the payment of insurance
proceeds could have a material adverse effect on our financial condition and results of operations.
rr
Failure to establish and maintain effective internal control over financial reporting could have a material
adverse effect on our business and stock price.
We are required to comply with the SEC’s rules implementing Sections 302 and 404 of the Sarbanes-Oxley
Act, which require management to certify financial and other information in our quarterly and annual reports and
provide an annual management report on the effectiveness of internal control over financial reporting. As an
emerging growth company, our independent registered public accounting firm will not be required to attest to the
effectiveness of our internal control over financial reporting until the fiscal year ended December 31, 2022. At such
time, our independent registered public accounting firm may issue a report that is adverse, which would be required
if there are material weaknesses in our internal control over financial reporting.
t
function. Testing and maintaining internal control over
In connection with becoming a public company, we have undertaken various actions, and will need to take
additional actions, such as implementing numerous internal controls
and hiring additional accounting or internal
audit staff or consultants. We have hired a third-party service provider to assist us with implementation of our
internal audit
reporting can divert our
management’s attention from other matters that are important to the operation of our business. Additionally, when
evaluating our internal control over financial reporting, we may identify material weaknesses that we may not be
able to remediate on a timely basis. If we identify any material weaknesses in our internal control over financial
reporting and conclude that our internal control over financial reporting is not effective, or if our independent
registered public accounting firm is unable to express an unqualified opinion as to the effectiveness of our internal
control over financial reporting once we are no longer an emerging growth company, investors may lose confidence
in the accuracy and completeness of our financial reports and the market price of our common stock could be
negatively affected, and we could become subject to investigations by the New York Stock Exchange, the SEC or
other regulatory authorities, which could require additional financial and management resources. In addition, if we
fail to remedy any material weakness, our financial statements could be inaccurate and we could face restricted
access to capital markets.
financial
We have identified a material weakness in our internal control over financial reporting. If we are unable to
develop and maintain effective internal control over financial reporting, we may not be able to accurately report
our financial results in a timely
manner, which may adversely affect investor confidence in us; materially and
adversely affect our business and operating results; and expose us to potential litigation.
tt
tt
A material weakness is a deficiency, or a combination of deficiencies, in internal control over financial
there is a reasonable possibility that a material misstatement of our annual or interim
reporting such that
consolidated financial statements will not be prevented or detected and corrected on a timely basis.
16
Specifically, we did not design and maintain effective controls related to the evaluation of the impact of the
arrangement’s terms and conditions on the accounting and reporting for preferred stock instruments. This material
weakness resulted in the restatement of our previously filed consolidated financial statements as of and for the year
ended December 31, 2020, as well as the quarterly condensed consolidated financial information for the 2020
interim periods ended June 30, September 30, and December 31, 2020 related to temporary equity, permanent
equity, additional paid in capital, accretion to redemption value of redeemable convertible preferred stock, net loss
and comprehensive loss attributable to common shareholders,
loss per share and the related disclosures.
Additionally, this material weakness could result in misstatements of the aforementioned account balances or
disclosures that would result in a material misstatement to the annual or interim consolidated financial statements
that would not be prevented or detected.
Effective internal control over financial reporting is necessary f
us to provide reliable financial reports and
prevent fraud. We continue to evaluate steps to remediate the material weakness. These remediation measures may
be time consuming and costly and there is no assurance that these initiatives will ultimately have the intended
effects.
orff
rr
In order to remediate the material weakness, we plan to enhance the design of our control activities related to
the evaluation of the impact of the terms and conditions on the accounting and reporting for preferred stock
issuances.
If we are not able to remediate the material weakness, or if we identify any new material weaknesses in the
future, we may be unable to maintain compliance with the requirements of securities laws, stock exchange listing
rules, or debt instrument covenants regarding timely filing of information; we could lose access to sources of capital
or liquidity; and investors may lose confidence in our financial reporting and our stock price may decline as a result.
Though we are taking steps to remediate the material weakness, we cannot assure you that the measures we have
taken to date, or any measures we may take in the future, will be sufficient to remediate the material weakness or
avoid potential future material weaknesses.
As a result of the material weakness and the related restatements due to the change in the accounting for
redeemable convertible preferred stock from permanent to temporary equity, and other matters raised or that may in
the future be identified, we face potential for adverse regulatory consequences, including investigations, penalties or
suspensions by the SEC or the New York Stock Exchange, litigation or other disputes which may include, among
others, claims invoking the federal and state securities laws, contractual claims or other claims arising from the
restatements and material weakness in our internal control over financial reporting and the preparation of our
consolidated financial statements. As of the date of this filing, we have no knowledge of any such regulatory
litigation, claim or dispute. However, we can provide no assurance that such regulatory
consequences,
consequences, litigation, claim or dispute will not arise in the future.
Any such regulatory consequences, litigation,
claim or dispute, whether successful or not, could subject us to additional costs, divert the attention of our
management, or impair our reputation. Each of these consequences could have a material adverse effect on our
business, results of operations and financial condition.
ff
During 2020 and 2021, we recorded noncash adjustments to our recorded asset balance for certain intangible
in future periods that could significantly impact
assets, and we may be required to record further such adjustment
our operating results.
tt
Our balance sheet includes significant intangible assets, including trade names, goodwill and other acquired
intangible assets. The determination of related estimated usefulff
lives and whether these assets have been impaired
involves significant judgment and subjective assessments, including as to our future business performance, and is
subject to factors and events over which we have no control. The continued impact of COVID-19 on our business,
slower growth rates, the introduction of new competition into our markets or other external or macroeconomic
factors could impair the value of our intangible assets if they create market conditions that adversely affect the
competitiveness of our business. Further, declines in our market capitalization may be an indicator that the carrying
values of our intangible assets or goodwill exceed their fair values, which could lead to potential impairments that
could impact our operating results. For the year ended December 31, 2021 we recorded non-cash goodwill
impairments of $7.2 million and non-cash intangible asset impairments of $24.3 million and $8.4 million for certain
trade names and certain customer relationships, respectively. For the year ended December 31, 2020, we recorded
17
non-cash goodwill impairments of $603.4 million and non-cash intangible asset impairments of $60.9 million and
$15.9 million for certain customer relationships and certain trade names, respectively. There can be no assurance
that we will not record further impairment charges in future periods.
Changes in our income tax rates or other indirect taxes may affect our future financial results.
Our future effective income tax rates may be favorably or unfavorably affected by unanticipated changes in
the valuation of our deferred tax assets and liabilities, by changes in our stock price, or by changes in tax laws or
their interpretation, including the Tax Cuts and Jobs Act enacted in December 2017. The Tax Cuts and Jobs Act
introduced significant changes to U.S. income tax law. Accounting for the income tax effects of the Tax Cuts and
Jobs Act has required significant judgments and estimates as well as accumulation of information not previously
provided forff
in U.S. tax law. As additional regulatory or accounting guidance related to the Tax Cuts and Jobs Act is
issued, our analysis may change, which could materially affect our tax obligations and effective tax rate. In addition,
we are subject to the continuous examination of our income tax returns by the Internal Revenue Service and other
tax authorities. We regularly assess the likelihood of adverse outcomes resulting from these examinations to
determine the adequacy of our provision for income taxes. These continuous examinations may result in unforeseen
tax-related liabilities, which may harm our future financial results.
Risks Relating to our Indebtedness
g
Our significant indebtedness could adversely affect our financial condition and limit our ability to raise
additional capitaltt
to fund our operations.
We have a significant amount of indebtedness. As of December 31, 2021, we had $519.7 million of
borrowings outstanding under the Amended and Restated Term Loan Facility, with $109.0 million in additional
borrowing capacity under the Amended and Restated Revolving Credit Facility (as defined below) (after giving
effect to $1.0 million of outstanding letters of credit).
Our high level of indebtedness could have important consequences to us, including: limiting our ability to
obtain additional financing to fund future working capital, capital expenditures, investments or acquisitions or other
general corporate requirements; requiring a substantial portion of our cash flows to be dedicated to debt service
payments instead of other purposes, thereby reducing the amount of cash flows available for working capital, capital
expenditures, investments or acquisitions or other general corporate purposes; increasing our vulnerability to
adverse changes in general economic, industry and competitive conditions; exposing us to the risk of increased
interest rates as borrowings under our Amended and Restated Senior Secured Credit Facilities (to the extent not
including increases or changes resulting from the replacement or
hedged) bear interest at variable rates,
unavailability of LIBOR, which could further adversely impact our cash flows; limiting our flexibility in planning
for and reacting to changes in our business and the industry in which we compete; restricting us from making
strategic acquisitions or causing us to make non-strategic divestitures; impairing or restricting our ability to repay or
refinance borrowings under the Amended and Restated Term Loan Facility; impairing our ability to obtain
additional financing in the future; and increasing our cost of borrowing.
Any one of these limitations could have a material effect on our business, financial condition, cash flows,
results of operations and ability to satisfy our obligations in respect of our outstanding debt.
Despite our current debt levels, we may incur substantially more indebtedness, which could further exacerbate
the risks associated with our substantial leverage.
We and our subsidiaries may be able to incur additional indebtedness in the future, which may be secured.
While our Amended and Restated Senior Secured Credit Facilities limit our ability and the ability of our subsidiaries
to incur additional indebtedness, these restrictions are subject to a number of qualifications and exceptions and thus,
notwithstanding these restrictions, we may still be able to incur substantially more debt. In addition, provided that no
default or event of default (as defined in the Amended and Restated Senior Secured Credit Facilities) has occurred
and is continuing, we have the option to request to add one or more incremental term loan or revolving credit
facilities or increase commitments under the Amended and Restated Revolving Credit Facility. As of December 31,
2021, we had $519.7 million of borrowings outstanding under the Amended and Restated Term Loan Facility, with
18
$109.0 million in additional borrowing capacity under the Amended and Restated Revolving Credit Facility (after
giving effect to $1.0 million of outstanding letters of credit). To the extent that we incur additional indebtedness, the
risks that we now face related to our substantial indebtedness could increase.
The covenants in our Amended and Restated Senior Secured Credit Facilities impose
our operating and financial flexibility.
ii
restrictions that may limit
Our Amended and Restated Senior Secured Credit Facilities contain, and any future debt agreements may
contain, significant restrictions and covenants that limit our ability to operate our business, including restrictions on
our ability to incur additional indebtedness; pay dividends, repurchase or redeem our capital stock; prepay, redeem
or repurchase specified indebtedness; create certain liens; sell,
transfer or otherwise convey certain assets;
consolidate, merger or transfer all or substantially all of our assets, make certain investments; engage in transactions
In addition, the Amended and Restated Revolving Credit
with affiliates, and enter into new lines of business.
Facility also contains a financial
with a 5.50 to 1.00 total first lien net secured
leverage ratio test. This financial covenant is tested quarterly if the aggregate amount of revolving loans, swingline
loans and letters of credit outstanding under the Amended and Restated Revolving Credit Facility (net of up to $10.0
million of outstanding letters of credit) exceeds 35% of the total commitments thereunder
covenant requiring us to complym
ff
As a result of these covenants, our ability to respond to changes in business and economic conditions and
engage in beneficial transactions, including to obtain additional financing as needed, may be limited. Further, our
compliance with these covenants may be affected by circumstances and events beyond our control. A breach of any
of these covenants could result in a default under our debt agreements, which could permit the holders to accelerate
our obligation to repay the debt. If that occurs, we may not be able to make all of the required payments or borrow
sufficient funds
cing were available at that time, it may not be on terms that
are acceptable to us or terms as favorable as our current agreements. If our debt is in default for any reason, our
business, results of operations and financial condition could be materially and adversely affected.
ce such debt. Even if new finan
ff
to refinan
ff
ff
Risks Relating to Ownership of Our Securities
p
g
The price of our common stock has fluctuated substantially from time to time and may continue to fluctuate
substantially in the future.
Our stock price has been, and may continue to be, subject to significant fluctuations, and has decreased
significantly in recent months from historical trading levels as a result of a variety of factors, some of which are
beyond our control, such as volatility in the stock markets and the effects of COVID-19. We may fail to meet the
expectations of our stockholders or securities analysts at some point in the future, and our stock price could decline
further as a result. This volatility and the size of Onex’s investment in our equity securities, may prevent you from
being able to sell your common stock at or above the price you paid for your common stock. Additionally, further
declines in our stock price could require further goodwill write-downs.
In addition, the stock markets in general have experienced extreme volatility recently that has often been
unrelated to the operating performance of particular companies. These broad market fluctuations may adversely
affect the trading price of our common stock. Securities class action litigation has often been instituted against
companies following periods of volatility in the overall market and in the market price of a company’s securities.
Such litigation, if instituted against us, could result in substantial costs, divert our management’s attention and
resources and harm our business, operating results and financial condition.
Because Onex controls the majority of our equity securities, it may control all major corporate decisions and its
interests may conflict with the interests of other holders of our equity securities.
As of December 31, 2021, Onex owned 47,058,332 shares of our common stock, representing 67.2% of our
outstanding common stock. In addition, as of December 31, 2021, Onex owned 69,718,919 shares of our redeemablea
convertible preferred stock, representing 170,056,580 shares of our common stock on an as-converted basis, after
accounting for the accumulated accreting return at a rate per annum equal to 7% on the accreted liquidation
preference and paid in-kind. Onex’s beneficial ownership of our common stock, on an as-converted basis, is
approximately 86.1%.
19
The holders of our redeemable convertible preferred stock have the right to approve certain matters, including
(i) amendments to our organizational documents in a manner adverse to the Series A Preferred Stock, (ii) the
creation or issuance of senior or parity equity securities or (iii) the issuance of any convertible indebtedness, other
class of preferred stock or other equity securities in each case with rights to payments or distributions in which the
redeemable convertible preferred stock would not participate on a pro-rata, as-converted basis. In addition, for so
long as the redeemable convertible preferred stock represents more than 30% of the outstanding common stock on
an as-converted basis, without the approval of a majority of the directors elected by the holders of the redeemable
convertible preferred stock, we may not (i) incur new indebtedness to the extent certain financial metrics are not
satisfied, (ii) redeem or repurchase any equity securities junior to the redeemable convertible preferred stock, (iii)
enter into any agreement for the acquisition or disposition of assets or businesses involving a purchase price in
excess of $100 million, (iv) hire or terminate the chief executive officer of the Company or (v) make a voluntary
filing for bankruptcy or commence a dissolution of the Company. Holders of our redeemable convertible preferred
stock also have the right, for so long as the outstanding redeemable convertible preferred stock represents specified
percentages of our outstanding common stock on an as-converted basis, to elect up to five members of our Board of
Directors.
Accordingly, for so long as Onex continues to hold the majority of our equity securities, Onex will exercise a
controlling influence over our business and affairs and will have the power to determine all matters submitted to a
vote of our stockholders, including the election of directors and approval
of significant corporate transactions such
as amendments to our certificate of incorporation, mergers and the sale of all or substantially all of our assets. Onex
could cause corporate actions to be taken that conflict with the interests of our other stockholders. This
concentration of ownership could have the effect of deterring or preventing a change in control transaction that
might otherwise be beneficial to our stockholders. In addition, Onex may in the future own businesses that directly
compete with ours.
a
Future stock issuances or sales, including as a result of the conversion of our redeemable convertible preferred
stock, could adversely affect thett market price of our common stock.
The market price of our common stock could decline as a result of sales of a large number of our common
stock in the market, or the sale of securities convertible into a large number of our common stock. The perception
that these sales could occur may also depress the market price of our common stock. As of December 31, 2021, we
had outstanding 71,442,407 shares of redeemable convertible preferred stock with an aggregate liquidation
preference of approximately $444.1 million, after accounting for the accumulated accreting return at a rate per
annum equal to 7% on the accreted liquidation preference and paid in-kind. The aggregate accreting return will
increase the number of shares of common stock issuable upon the conversion of the redeemable convertible
preferred stock, which may result in a further
decrease in the market value of our common stock. In addition, the
terms of the redeemable convertible preferred stock provide that the conversion price may be reduced, which would
result in the shares of redeemable convertible preferred stock being convertible into additional common stock upon
certain events, including distributions on our common stock or issuances of additional common stock or equity-
linked securities, at a price less than the then-applicable
conversion price. The issuance of common stock upon
conversion of the redeemable convertible preferred stock would result in immediate dilution to existing holders of
our common stock, which dilution could be substantial. In addition, the market price of our common stock may be
adversely affected by such factors as whether the market price is near or above the conversion price, which could
make conversion of the shares of redeemable convertible preferred stock more likely.
a
ff
Further, the redeemable convertible preferred stock ranks senior to our common stock, which could affect the
value of the common stock on liquidation or on a change in control transaction. Additionally, any convertible or
exchangeable securities that we issue in the future may have rights, preferences and privileges more favorable than
those of our common stock, and may result in dilution to owners of our common stock. Because our decision to
issue additional debt or equity securities in any future offering will depend on market conditions and other factors
beyond our control, we cannot predict or estimate the amount, timing or nature of our future issuances. Also, we
cannot predict the effect, if any, of future issuances of our common stock on the market price of our common stock.
20
Our directors who have relationships with Onex may have conflicts of interest with respect to matters involving
us.
a
Two of our nine directors are affiliated with Onex. These persons have fiduciary duties to both us and Onex.
As a result, they may have real or apparent
conflicts of interest on matters affecting both us and Onex, which in
some circumstances may have interests adverse to ours. Onex is in the business of making or advising on
investments in companies and may hold, and may from time to time in the future acquire, interests in, or provide
advice to, businesses that directly or indirectly compete with certain portions of our business or that are suppliers or
customers of ours. In addition, as a result of Onex’ ownership interest, conflicts of interest could arise with respect
to transactions involving business dealings between us and Onex including potential acquisitions of businesses or
properties, the issuance of additional securities, the payment of dividends by us and other matters. In January 2018,
Onex completed its acquisition of SMG Holdings Inc. (“SMG”), a leading global manager of convention centers,
stadiums, arenas,
theaters, performing arts centers and other venues. SMG subsequently merged with AEG
Facilities, LLC to form ASM Global (“ASM”). Certain of our events are staged in ASM managed venues and two of
our directors affiliated with Onex are also directors of ASM. In November 2020, Onex committed to invest more
than $300 million in Convex Group Limited (“Convex”). Convex is the lead underwriter of Emerald’s 2022 event
cancellation insurance policy.
In addition, our amended and restated certificate of incorporation provides that the doctrine of “corporate
opportunity” does not apply with respect to us, to Onex or certain related parties or any of our directors who are
employees of Onex or its affiliates such that Onex and its affiliates are permitted to invest in competing businesses
or do business with our customers. Under the amended and restated certificate of incorporation, subject to the
limitations set forth therein, Onex is not required to tell us about a corporate opportunity, may pursue that
opportunity for itself or it may direct that opportunity to another person without liability to our stockholders. To the
extent they invest in such other businesses, Onex may have differing
interests than our other stockholders.
ff
We are a controlled
result, rely on exemptions from certain corporate governance requirements.
company within the meaning of the rules of the New York Stock Exchange and, as a
Onex owns the majority of our outstanding common stock. As a result, we are a “controlled company” within
the meaning of the New York Stock Exchange corporate governance rules. As a controlled company, we have the
right to elect not to comply with certain corporate governance requirements of the New York Stock Exchange,
including:
•
•
•
•
the requirement that a majority of our board consist of independent directors;
the requirement that we have a nominating and corporate governance committee that is composed
entirely of independent directors;
the requirement that we have a compensation committee that is composed entirely of independent
directors; and
the requirement for an annual performance evaluation of the nominating and corporate governance
committee and compensation committee.
Accordingly, while our board currently has a majority of independent directors, our nominating and corporate
governance and compensation committees do not consist entirely of independent directors. As a result, our
stockholders will not have the same protection afforded to stockholders of companies that are subject to all of the
corporate governance requirements of the New York Stock Exchange.
Taking advantage of the reduced disclosure requirements applicable to emerging
our common stock less attractive to investors.
growth companies may make
The Jumpstart Our Business Startups Act of 2012 (the “JOBS Act”) provides that, so long as a company
qualifies as an “emerging growth company,” it will, among other things:
•
•
be exempt from the provisions of Section 404(b) of the Sarbanes-Oxley Act requiring that
its
independent registered public accounting firm provide an attestation report on the effectiveness of its
internal control over financial reporting;
be exempt from the “say on pay” and “say on golden parachute” advisory vote requirements of the
Dodd-Frank Wall Street Reform and Customer Protection Act (the “Dodd-Frank Act”);
21
•
•
be exempt from certain disclosure requirements of the Dodd-Frank Act relating to compensation of its
executive officers and be permitted to omit the detailed compensation discussion and analysis from
proxy statements and reports filed under the Exchange Act; and
be exempt from any rules that may be adopted by the Public Company Accounting Oversight Board
requiring mandatory audit firm rotations or a supplement to the auditor’s report on the financial
statements.
We intend to continue to take advantage of each of the exemptions described above until we no longer qualify
as an emerging growth company at December 31, 2022. We have irrevocably elected not to take advantage of the
extension of time to comply with new or revised financial accounting standards available under Section 107(b) of
the JOBS Act. We cannot predict if investors will find our common stock less attractive if we elect to rely on these
exemptions, or if taking advantage of these exemptions will result in less active trading or more volatility in the
price of our common stock.
Some provisions of our charter documents and Delaware law may have anti-takeover effects that could
discourage an acquisition of us by others, even if an acquisition would be beneficial to our stockholders, and may
prevent attempts by our stockholders to replace or remove our current management.
Provisions in our amended and restated certificate of incorporation, as amended, and our second amended and
restated bylaws, as well as provisions of the Delaware General Corporation Law (the “DGCL”), could make it more
difficult for a third party to acquire us or increase the cost of acquiring us, even if doing so would benefit our
stockholders, including in transactions in which stockholders might otherwise receive a premium for their shares.
Among other things, our amended and restated certificate of incorporation and amended and restated bylaws:
•
•
•
•
•
•
•
•
•
authorize the issuance of blank check preferred stock that our board of directors could issue in order to
increase the number of outstanding shares and discourage a takeover attempt;
divide our board of directors into three classes with staggered three-year terms;
limit the ability of stockholders to remove directors to permit removals only “for cause” once Onex
ceases to own more than 50% of all our outstanding common stock;
prohibit our stockholders from calling a special meeting of stockholders once Onex ceases to own more
than 50% of all our outstanding common stock;
prohibit stockholder action by written consent once Onex ceases to own more than 50% of all our outstand
common stock, which will require that all stockholder actions be taken at a dulydd
stockholders;
ing
called meeting of our
uu
provide that our board of directors is expressly authorized to adopt, alter, or repeal our second amended and
restated bylaws;
provide, subject to limited exceptions, that the Court of Chancery of the State of Delaware will be the
exclusive forum for substantially all disputes between us and our stockholders;
establish advance notice requirements for nominations for election to our board of directors or for
proposing matters that can be acted upon by stockholders at stockholder meetings; and
require the approval of holders of at least two-thirds of the outstanding shares of common stock to
amend our amended and restated bylaws and certain provisions of our amended and restated certificate
of incorporation if Onex ceases to own more than 50% of all our outstanding common stock.
These anti-takeover defenses could discourage, delay or prevent a transaction involving a change in control of
our company. These provisions could also discourage proxy contests and make it more difficult for you and other
stockholders to elect directors of your choosing and cause us to take corporate actions other than those you desire.
22
gy
Risks Related to our Intellectual Property and Information Technology
p
y
We do not own certain of the trade shows that we operate or certain trademarks associated with some of our
shows.
The risks associated with some of our relationships with industry trade associations or other third-party
sponsors of our events are particularly applicable in the case of KBIS (which is owned by the National Kitchen and
Bath Association), CEDIA and our Military trade shows, which are the trade shows in our portfolio where the show
trademarks are owned by an industry association or other third party and not by us. Any material disruption to our
relationship with these third parties could have a material adverse impact on the revenue stream from these trade
shows.
In addition, any of these third party owners may allege that we have breached a license agreement, whether
with or without merit, and accordingly seek to terminate our license. If successful, this could result in our loss of the
right to use the licensed intellectual property, which could adversely affect our trade shows success.
The infringement or invalidation of proprietary
ff
rights could have an adverse effect on our business.
We rely on trademark, trade secret and copyright laws in the United States to protect our proprietary rights,
including with respect to the names of our trade shows and publications. Failure to obtain or maintain adequate
t on our business. Our
protection of our intellectual property rights for any reason could have a material adverse effecff
trademarks, trade names and brand names distinguish our trade shows from those of our competitors and we have
registered and applied to register many of these trademarks to prevent others from using or capitalizing our names.
There can be no assurance that our trademark applications will be approved or that our federal registrations will be
upheld if challenged. Third parties may oppose our applications or otherwise challenge our use of our trademarks
through administrative processes or costly litigation which if successful, could force us to rebrand our products
and/or services resulting in the loss of brand recognition. Further, there can be no assurance that competitors will
not infringe upon our trademarks, or that we will identify all such infringements or have adequate resources to
properly enforce our trademarks.
Our information technology systems, including our ERP business management system, could be disrupted.
The efficient operation of our business depends on our information technology systems. We rely on our
information technology systems and certain third-party providers to effectively manage our business data,
communications, vendor relationships, order entry and fulfillment and other business and financial processes. We
also rely on internet service providers, mobile networks and other third-party systems to operate our business. We
are currently in the process of reviewing and updating our information technology systems and processes in order to
enhance our data analytics capability. This implementation process will consume time and resources and may not
result in our desired outcome or improved financial performance. Our failure to properly and efficiently implement
our information technology systems, or the failure of our information technology systems to perform as we
anticipate, could disrupt our business and could result in transaction errors, processing inefficiencies and the loss of
revenue and customers, causing our business and results of operations to suffer. In addition, our information
technology systems may be vulnerable to damage or interruption from circumstances beyond our control, including
fire, natural disasters, power outages, systems failures and viruses. While we maintain disaster recovery plans, any
such damage or interruption could have a material adverse effecff
t on our business.
We face continually evolving cybersecurity and similar risks, which could result in loss, disclosure, theft,
destruction or misappropriation of, or access to, our confidential information and cause disruption to our
business, damage to our brands and reputation,
legal exposure and financial losses.
tt
We and third parties on our behalf, collect and store, including by electronic means, certain personal,
proprietary and other sensitive information, including payment card information that is provided to us through
registration on our websites or otherwise in communication or interaction with us. These activities require the use of
centralized data storage, including through third-party service providers. Data maintained in electronic form is
theft,
always subject
misappropriation or other malicious activity all of which are continuing to occur in our industry, as well as the
industries of our exhibitors, vendors and suppliers. Unauthorized access to or security breaches of our systems
could result in the loss of data, loss of business, severe reputational damage adversely affecting customer or investor
to the risk of security incidents,
including breach, compromise,
tampering,
intrusion,
23
confidence, diversion of management’s attention,
litigation, indemnity obligations, damages for contract breach,
penalties for violation of applicable laws or regulations and significant costs for remediation that may include
liability forff
stolen or lost assets or information and repair of system damage that may have been caused and other
liabilities. Further, an actual or perceived security incident, such as penetration of our or our third-party vendors’
networks, affecting personal or other sensitive information could subject us to business and litigation risk (e.g.,
under the California Consumer Privacy Act) and damage our reputation, including with exhibitors, sponsors and
attendees, which could have a material negative effect on our business and results of operations.
Our ability to safeguard such personal and other sensitive information is important to our business. We take
these matters seriously and take significant steps to protect our stored information, including the implementation of
systems and processes to thwart malicious activity. These protections are costly and require ongoing monitoring and
updating as technologies change and efforts to overcome security measures become more sophisticated. Further, we
exercise only limited control over our third-party vendors, which increases our vulnerability to problems with
In addition, public attention regarding the use of personal information and data transfer has
services they provide.
increased in recent years, and the regulatory environment governing
information, security and privacy laws, as well
as the requirements imposed on us by the credit card industry, are increasingly demanding and continue to evolve
rapidly. Maintaining compliance with changing privacy laws in the U.S., the European Union and elsewhere,
including the European Union’s General Data Privacy Regulation (“GDPR”), which became effective in May 2018,
and the California Consumer Privacy Act, which became effective in January 2020 could further increase our
operating costs and require significant management time and attention and may increase the risk of potential
litigation from individuals. In addition to these costs, our insurance coverage may not be adequate to cover the costs,
fines, indemnification obligations, or other liabilities that could result from a data breach or other cyber security
incidents.
r
Item 1B. Unresolved Staff Comments.
None.
Item 2. Properties.
We have five key offices located in New York, New York; San Juan Capistrano, California; Alpharetta,
Georgia; Denver, Colorado; and Culver City, California. We also have several other smaller locations throughout
the United States, including in Lakewood, Colorado Hasbrouck Heights, New Jersey; Rye, New Hampshire;
Framingham, Massachusetts; and Blue Ash, Ohio. We lease our offices from third parties on market terms and, in
some cases following an acquisition, through transition services agreements with the applicable seller.
Item 3. Legal Proceedings.
From time to time, we may be involved in general legal disputes arising in the ordinary course of our business.
We are not currently involved in legal proceedings that could reasonably be expected to have a material adverse
effect on our business, financial condition or results of operations. Refer to Note 16, Commitments and
Contingencies, in the notes to the consolidated financial statements included elsewhere in this Annual Report on
Form 10-K for additional information regarding our legal proceedings.
Item 4. Mine Safety Disclosures.
None.
24
PART II
Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of
Equity Securities.
Market Information for Common Stock and Holders of Record
Our common stock has been listed on the New York Stock Exchange since April 28, 2017 and trades under
the symbol "EEX". The approximate number of record holders of our common stock on February 22, 2022 was 37.
Because many of our shares of common stock are held by brokers and other institutions on behalf of stockholders,
we are unable to estimate the total number of stockholders represented by these record holders.
Issuer Purchases of Equity Securities
In October 2020, we announced that our Board of Directors had authorized a $20 million share repurchase
program, and in October 2021 this program was extended through December 31, 2022. Share repurchases may be
made from time to time through and including December 31, 2022, subject to early termination or extension by our
Board of Directors. The share repurchase program may be suspended or discontinued at any time without notice.
There is no minimum number of shares that we are required to repurchase. Shares may be purchased from time to
time in the open market or in privately negotiated transactions. Such purchases will be at times and in amounts as we
deem appropriate, based on factors such as market conditions, legal requirements and other business considerations.
In July 2019, we announced that our Board of Directors had authorized a $30 million share repurchase
program. This share repurchase program was terminated in July 2020.
In November 2018, we announced that our Board of Directors had authorized a $20 million share repurchase
program. Share repurchases under this program were authorized through December 31, 2019.
The following table presents our purchases of common stock during the fourth quarter ended December 31,
2021, as part of the publicly announced share repurchase program:
Total Number
of Shares
Purchased as
Part of
Publicly
Announced
Program
267,685 $
107,469
—
375,154
Approximate
Dollar Value of
Shares That
May Yet Be
Purchased
Under the
Program
Average Price
Paid Per Share
4.46 $
4.94
—
7.4
6.9
6.9
(Dollars in millions, except per share data)
October 1, 2021 - October 31, 2021
NNovember 1, 2021 - November 30, 2021
December 1, 2021 - December 31, 2021
Total
Stock Performance Graph
The following performance graph and related information shall not be deemed soliciting
material or
filed
with the SEC, nor shall such information be incorporated by reference into any future filing under the
Securities Act of 1933, or the Securities Exchange Act of 1934, each as amended, except to the extent that it is
specifically i
ll ncorporated by reference into such filing.
25
The following graph compares the yearly percentage change in the cumulative total stockholder return on our
common stock with corresponding changes in the cumulative total returns of the Russell 2000 Index and our peer
groups for the period from April 28, 2017, the first day our stock began trading on the New York Stock Exchange,
through December 31, 2021. The comparison assumes an initial investment of $100 at the close of business on April
28, 2017 in our stock and in each of the indices and also assumes the reinvestment of dividends where applicable.
This historical performance is not necessarily indicative of future performance.
EEX Total Return v. Index/Peers Since IPO
EEX
Russell 2000 Index
Exhibition Peers (1)
Advertising and
Entertainment Peers (3)
Business Services
Peers (2)
Digital Information
Services & Research Peers (4)
$250.00
$200.00
$150.00
$100.00
$50.00
$0.00
4
/
2
6
/
3
9
/
2
8
/
2
0
/
2
9
/
2
1
2
/
2
3
/
2
6
/
2
9
/
2
9
/
2
9
/
2
8
/
2
1
2
/
3
3
/
2
6
/
2
9
/
3
9
/
2
8
/
2
0
/
2
1
2
/
3
3
/
3
6
/
3
9
/
3
1
/
2
0
/
2
0
/
2
1
2
/
3
3
/
3
6
/
3
9
/
3
1
/
2
0
/
2
0
/
2
1
2
/
3
0
1
7
0
1
0
1
7
7
0
1
0
1
8
8
0
1
8
0
1
9
0
1
0
1
9
9
0
2
0
0
2
0
2
0
0
0
2
1
0
0
2
1
2
1
1
/
2
0
2
0
1
/
2
0
1
8
1
/
2
0
1
9
9
/
2
0
1
7
1
/
2
0
2
1
(1) Exhibition Peers include Ascential PLC, Hyve Group Plc, Informa PLC, Relx PLC and Viad Corp.
(2) Business Services Peers include Aramark, Barrett Business Services, Inc., KForce Inc. and TrueBlue, Inc.
(3) Advertising and Entertainment Peers include Cinemark Holdings, Inc. and National CineMedia, Inc.
(4) Digital Information Services & Research Peers include Gartner, Inc., IHS Markit Ltd., John Wiley & Sons,
Inc. and Nielsen Holdings plc.
Item 6. Selected Financial Data.
The following table presents selected consolidated financial dataaa
for the periods and at the dates indicated. The
selected consolidated financial data as of December 31, 2021, 2020, 2019, 2018 and 2017, and for the years ended
December 31, 2021, 2020, 2019, 2018 and 2017, have been derived from our audited consolidated financial statements.
This financial data should be read in conjunction with the consolidated financial statements, related notes, “Management’s
Discussion and Analysis of Financial Condition and Results of Operations” and other financial information appearing
elsewhere in this Annual Report on Form 10-K.
26
The following information should be read in conjunction with “Management’s Discussion and Analysis of
Financial Condition and Results of Operations”, “Business” and our consolidated financial statements included
elsewhere in this Annual Report on Form 10-K.
Year Ended December 31,
2021(1)
2019(1)
(dollars in millions, share data in thousands except earnings per share)
2018(1)
2020(1)
2017(1)
Statement of (loss) income and
comprehensive (loss) income data:
Revenue
Other income
Cost of revenues
Selling, general and administrative
expenses(2)
Depreciation and amortization expense
Goodwill impairments(3)
Intangible asset impairments(4)
Operating (loss) income
Interest expense
Loss on disposal of fixed assets
Loss on extinguishment of debt(5)
(Loss) income before income taxes
Benefit from income taxes
Net (loss) income and comprehensive
(loss) income
Accretion to redemption value
of redeemable convertible
preferred stock(6)
Net (loss) income and comprehensive
(loss) income attributable to
Emerald Holding, Inc. common
stockholders
$
$
145.5
77.4
55.5
$
127.4
107.0
57.6
$
360.9
6.1
120.2
$
380.7
—
112.1
143.0
47.6
7.2
32.7
(63.1)
15.8
0.5
—
(79.4)
(1.3)
118.6
48.6
603.4
76.8
(670.6)
20.6
—
—
(691.2)
(57.6)
133.4
52.0
69.1
17.0
(24.7)
30.3
—
—
(55.0)
(5.0)
121.8
46.8
—
104.3
(4.3)
29.1
—
—
(33.4)
(8.3)
341.7
6.5
95.0
121.9
43.2
—
—
88.1
38.3
—
3.0
46.8
(35.0)
(78.1)
(633.6)
(50.0)
(25.1)
81.8
(35.6)
(15.6)
—
—
—
$
(113.7) $
(649.2) $
(50.0) $
(25.1) $
81.8
NNet (loss) income per share attributable to
common stockholders
Basic
Diluted
Weighted average common shares
outstanding
Basic
Diluted
Dividends declared per common share
of cash flows data:
Net cash provided by (used in)
operating activities
Net cash used in investing activities
Net cash (used in) provided by
financing activities
$
$
$
$
$
$
(1.64) $
(1.64) $
(9.09) $
(9.09) $
(0.70) $
(0.70) $
(0.34) $
(0.34) $
1.19
1.13
71,309
71,309
— $
71,431
71,431
0.0750
$
71,719
71,719
0.2975
$
72,887
72,887
0.2875
$
68,912
72,116
0.2100
$
90.0
(131.9) $
(37.1) $
(37.3) $
$
67.8
(16.7) $
$
103.9
(74.7) $
110.8
(95.5)
(22.2) $
360.1
$
(62.0) $
(19.6) $
(19.3)
27
Balance sheet data:
Cash and cash equivalents
Total assets(7)
Total debt(8)
Total liabilities
2021
2020
As of December 31,
2019
2018
2017
(dollars in millions)
$
$
$
$
231.2
1,062.4
519.7
747.9
$
$
$
$
295.3
1,054.4
525.2
659.9
$
$
$
$
9.6
1,471.7
535.4
831.5
$
$
$
$
20.5
1,580.0
569.9
871.7
$
$
$
$
10.9
1,637.9
554.2
876.7
(1)
(2)
(3)
Financial data for the year ended December 31, 2021 includes the results of MJBiz since its acquisition
on December 31, 2021 and Sue Bryce Education and the Portrait Masters since its acquisition on April
1, 2021. Financial data for the year ended December 31, 2020 includes the results of PlumRiver since its
acquisition on December 31, 2020 and EDspaces since its acquisition on December 21, 2020. Financial
data for the year ended December 31, 2019 includes the results of G3 Communications (“G3”) since its
acquisition on November 1, 2019. Financial data for the year ended December 31, 2018 includes the
results of the Technology Brands since their acquisition on August 20, 2018 and Boutique Design New
York (“BDNY”), since their acquisition on October 15, 2018. Financial data for the year ended
December 31, 2017 includes the results of CEDIA Expo (“CEDIA”) since its acquisition on January 25,
2017, InterDrone Conference & Exposition (“InterDrone”) since its acquisition on March 10, 2017,
Snow Show since its acquisition on May 24, 2017 and Connecting Point Marketing Group (“CPMG”)
since its acquisition on November 29, 2017.
Selling, general and administrative expenses for the years ended December 31, 2021, 2020, 2019, 2018,
and 2017 included $9.4 million, $7.0 million, $6.4 million, $9.2 million, and $23.5 million, respectively,
in contract termination, acquisition-related transaction, transition and integration costs, including one-
time severance, legal and advisory fees. Also included in selling, general and administrative expenses
for the years ended December 31, 2021, 2020, 2019, 2018, and 2017 were stock-based compensation
expenses of $10.4 million, $6.7 million, $7.7 million, $6.1 million, and $2.4 million, respectively.
The goodwill impairments for the year ended December 31, 2021, represent a non-cash impairment
charge of $7.2 million in connection with our annual October 31 testing of goodwill for impairment.
The goodwill impairments for the year ended December 31, 2020, represent a non-cash impairment
charge of $588.2 million in connection with the interim March 31, 2020 testing of goodwill for
impairment and a non-cash impairment charge of $15.2 million for goodwill in connection with our
annual October 31 testing of goodwill for impairment. The goodwill impairments for the year ended
December 31, 2019, represent a non-cash impairment charge of $9.3 million in connection with the
interim August 31, 2019 testing of goodwill for impairment and a non-cash impairment charge of $59.8
million for goodwill in connection with our annual October 31 testing of goodwill for impairment. No
other goodwill impairments were recorded in any other of the years presented.
(4)
The intangible asset impairments for the years ended December 31, 2021, 2020, 2019 and 2018 were
recorded to align the carrying value of certain trade name and customer relationship intangible assets
with their fair value. No other intangible asset impairments were recorded in any of the other years
presented.
(5) On May 8, 2017, using the net proceeds from our IPO, we prepaid $159.2 million of borrowings under
our term loan facility (as then in effect). On May 22, 2017, we refinanced our then-existing senior
secured credit facilities with the Amended and Restated Senior Secured Credit Facility. In conjunction
with the refinancing of our previous senior secured credit facilities, certain debtholders’ balances were
fully extinguished. As a result, for the fiscal year ended December 31, 2017, we wrote off unamortized
deferred financing fees and original issuance discount of $1.4 million and $1.6 million, respectively,
which were included in loss on extinguishment of debt in the consolidated statements of (loss) income
and comprehensive (loss) income.
(6) During the year ended 2020, Emerald received proceeds of $373.3 million, net of fees and expenses of
$17.2 million, from the sale of redeemable convertible preferred stock to Onex in the Initial Private
Placement (as defined below) and net proceeds of approximately $9.7 million pursuant to the Rights
28
Offering. Emerald used $50.0 of the net proceeds from the sale of redeemable convertible preferred
stock to repay outstanding debt under the Amended and Restated Revolving Credit Facility and expects
to use the remaining proceeds for general corporate purposes, including organic and acquisition growth
initiatives. During the years ended December 31, 2021 and 2020, the Company recorded accretion of
$35.6 million and $15.6 million, respectively, with respect to the redeemable convertible preferred
stock, bringing the aggregate accreted carrying value to $433.9 million and $398.3 million as of
December 31, 2021 and 2020, respectively. The accretion is reflected in the calculation of net loss and
comprehensive loss attributable to Emerald Holding, Inc. common stockholders.
(7) As of December 31, 2021, total assets included goodwill of $514.2 million and intangible assets, net, of
$236.6 million. As of December 31, 2020, total assets included goodwill of $404.3 million and
intangible assets, net, of $275.0 million. As of December 31, 2019, total assets included goodwill of
$980.3 million and intangible assets, net, of $373.8 million. As of December 31, 2018, total assets
included goodwill of $1,036.5 million and intangible assets, net, of $435.3 million. As of December 31,
2017, total assets included goodwill of $993.7 million and intangible assets, net, of $545.0 million.
(8) As of December 31, 2021, total debt of $519.7 million consisted of $516.6 million of borrowings
red financing
outstanding under the Amended and Restated Term Loan Facility, net of unamortized deferff
fees of $1.7 million and unamortized original issue discount of $1.4 million, and no borrowings
outstanding under the Amended and Restated Revolving Credit Facility. As of December 31, 2020, total
debt of $525.2 million consisted of $521.0 million of borrowings outstanding under the Amended and
Restated Term Loan Facility, net of unamortized deferred financing fees of $2.2 million and
outstanding under the Amended
unamortized original issue discount of $2.0 million, and no borrowings
and Restated Revolving Credit Facility. As of December 31, 2019, total debt of $535.4 million consisted
of $525.4 million of borrowings outstanding under the Amended and Restated Term Loan Facility, net
of unamortized deferred financing fees of $3.0 million, and unamortized original issue discount of $2.5
million, and $10.0 million of borrowings outstanding under the Amended and Restated Revolving
Credit Facility. As of December 31, 2018, total debt of $569.9 million consisted of $529.9 million of
borrowings outstanding under the Amended and Restated Term Loan Facility, net of unamortized
deferred financing fees of $3.6 million and unamortized original issue discount of $3.0 million and
$40.0 million of borrowings outstanding under the Amended and Restated Revolving Credit Facility. As
of December 31, 2017,
total debt of $554.2 million consisted of $562.2 million of borrowings
outstanding under the Amended and Restated Term Loan Facility, net of unamortized deferred financing
fees of $4.4 million and unamortized original issue discount of $3.6 million.
r
29
Quarterly Results of Operations (Unaudited)
The following table sets forth our unaudited quarterly consolidated statements of (loss) income and
comprehensive (loss) income data for each of the eight quarterly periods ended December 31, 2021. The information
for each of these quarters has been prepared on the same basis as the audited annual consolidated financial
statements included elsewhere in this Annual Report on Form 10-K and, in our opinion, includes all adjustments,
consisting only of normal recurring adjustments, necessary for the fair statement of the results of operations for
these periods. This information should be read in conjunction with our consolidated financial statements and related
notes included elsewhere in this Annual Report on Form 10-K. These quarterly results are not necessarily indicative
of our operating results for a fulff
l year or any future period.
Dec. 31,
2021
Sept. 30,
2021
Jun. 30,
2021
Mar. 31,
2021
Quarter Ended
Dec. 31,
2020
(unaudited)
Sept. 30,
2020
Jun. 30,
2020
Mar. 31,
2020
(dollars in millions, share data in thousands except
earnings per share)
g
$
$
41.1
59.9
14.2
40.3
11.5
7.2
32.7
(4.9)
3.8
0.5
76.5
1.1
33.7
38.8
12.2
—
—
(7.1)
3.9
—
$
15.0
2.3
3.6
33.1
12.1
—
—
(31.5)
4.1
—
$
12.9
14.1
4.0
30.8
11.8
—
—
(19.6)
4.0
—
$
12.2
42.7
10.5
29.8
11.4
15.2
17.4
(29.4)
4.1
—
$
8.5
16.1
4.3
25.6
12.2
—
—
(17.5)
4.2
—
$
$
7.0
48.2
(0.8)
25.1
12.2
—
—
18.7
5.6
—
99.7
—
43.6
38.1
12.8
588.2
59.4
(642.4)
6.7
—
(9.2)
(11.0)
(35.6)
(23.6)
(33.5)
(21.7)
13.1
(649.1)
(1.9)
(2.0)
10.9
(8.3)
0.4
(6.4)
3.2
(54.8)
(7.3)
(9.0)
(46.5)
(15.3)
(33.9)
(15.3)
9.9
(594.3)
(9.3)
(9.0)
(8.8)
(8.5)
(8.5)
(7.0)
—
—
—
—
—
—
(0.1)
(0.2)
—
—
$ (16.6) $ (18.0) $ (55.3) $ (23.8) $ (42.4) $ (22.3) $
9.6
$ (594.3)
$ (0.24) $ (0.25) $ (0.77) $ (0.33) $ (0.59) $ (0.31) $
$ (0.24) $ (0.25) $ (0.77) $ (0.33) $ (0.59) $ (0.31) $
0.13
0.13
$ (8.33)
$ (8.33)
70,088
71,033
71,938
72,245
71,413
71,484
71,444
71,381
70,088
71,033
71,938
72,245
71,413
71,484
71,470
71,381
Statement of (loss) income and
comprehensive (loss) income
data:
Revenues
Other income
Cost of revenues
Selling, general and administrative
expenses
Depreciation and amortization
expense
Goodwill impairments
Intangible asset impairments
Operating (loss) income
Interest expense
Loss on disposal of fixed assets
(Loss) income before income
taxes
(Benefit from) provision for income
taxes
Net (loss) income and
comprehensive (loss)
income
Accretion to redemption value
of redeemable convertible
preferred stock
Participation rights on
if-converted basis
Net (loss) income and
comprehensive (loss)
income attributable to
Emerald Holding, Inc.
common stockholders
Basic (loss) earnings per share
Diluted (loss) earnings per share
Basic weighted average common
shares outstanding
Diluted weighted average common
shares outstanding
Dividend declared per common share
$ — $
— $
— $
— $
— $
— $
— $ 0.0750
30
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations.
MANAGEMENT’S DISCUSSION AND ANALYSIS OF
FINANCIAL CONDITION AND RESULTS OF OPERATIONS
This discussion and analysis of the financial condition and results of our operations should be read in
conjunction with Item
6. Selected Financial and Operating Data and our consolidated financial statements and
related notes of Emerald Holding, Inc. included in Item 15 of this Annual Report on Form 10-K. You should review
Item
1A. Risk Factors section of this filing for a discussion of important factors that could cause actual results to
differ materially from the results described in or implied by any forward-looking statements contained in the
following discussion and analysis.ii
This section of this Form 10-K generally discusses 2021 and 2020 items and year-to-year comparisons
between 2021 and 2020. Discussions of 2019 items and year-to-year comparisons between 2020 and 2019 that are
not included in this Form 10-K can be found in "Management's Discussion and Analysis of Financial Condition and
Results of Operations" in Part II, Item 7 of to he Company's Annual Report on Form 10-K/A for the fiscal year ended
December 31, 2020.
Overview and Background
Emerald is a leading operator of business-to-business trade shows in the United States. Leveraging our shows
as key market-driven platforms, we combine our events with effective industry insights, digital tools, and data-
focused solutions to create uniquely rich experiences. Emerald strives to build its customers’ businesses by creating
opportunities that deliver tangible results.
All of our trade show franchises typically hold market-leading positions within their respective industry
verticals, with significant brand value established over a long period of time. Each of our shows are scheduled to
stage at least annually, with certain franchises offering multiple editions per year. As our shows are frequently the
largest and most well attended in their respective industry verticals, we are able to attract high-quality attendees,
including those who have the authority to make purchasing decisions on the spot or subsequent to the show. The
participation of these attendees makes our trade shows “must-attend” events for our exhibitors, further reinforcing
the leading positions of our trade shows within their respective industry verticals. Our attendees use our shows to
fulfill procurement needs, source new suppliers, reconnect with existing suppliers, identify trends, learn about new
products and network with industry peers, which we believe are factors that make our shows difficult to replace with
non-face-to-face events. Our portfolio of trade shows is well-balanced and diversified across both industry sectors
and customers.
In addition to organizing our trade shows, conferences and other events, we also operate content and content-
marketing websites and related digital products, and produce publications,
each of which is aligned with a specific
sector for which we organize an event. We also offer B2B commerce and digital merchandising solutions, serving
the needs of manufacturers and retailers, through our recently acquired Elastic Suite and Flex platforms. In addition
to their respective revenues, these products complement our live events and provide us year-round channels of
customer acquisition and development.
u
Organic Growth Drivers
We are primarily focused on generating organic growth by understanding and leveraging the drivers for
increased exhibitor and attendee participation at trade shows and providing year-round services that provide
exhibitors to influence their market, engage
incremental value to those customers. Creating new opportunities forff
with significant buyers, generate incremental sales and expand their brand’s awareness in their industry builds
further demand for exhibit space and strengthens the value proposition of a trade show, generally allowing us to
modestly increase booth space pricing annually across our portfolio.
At the same time, our trade shows provide
attendees with the opportunity to enhance their industry connectivity, develop relationships with targeted suppliers
and distributors, discover new products,
learn about new industry developments, celebrate their industry’s
achievements and, in certain cases, obtain continuing professional education credits, which we believe increases
participation among our exhibitors. By investing
their propensity to return and, consequently, drives high recurring
ff
rr
31
in and promoting these tangible and return-on-inve
stment linked outcomes, we believe we will be able to continue to
enhance the value proposition for our exhibitors and attendees alike, thereby driving strong demand and premium
pricing for exhibit space, sponsorship opportunities and attendee registration.
r
Acquisitions
We are also focused on growing our national footprint through the acquisition of high-quality events that are
leaders in their specific industry verticals. Since the Onex Acquisition in June 2013, we have completed 22 strategic
acquisitions, with purchase prices, excluding the $335.0 million acquisition of GLM, ranging from approximately
$5.0 million to approximately $142.2 million, and annual revenues ranging from approximately $1.3 million to
approximately $25.6 million. Historically, we have completed acquisitions at EBITDA purchase multiples that are
typically in the mid-to-high single digits. Our acquisitions have historically been structured as asset deals that have
resulted in the generation of long-lived tax assets, which in turn have reduced our purchase multiples when
incorporating the value of the created tax assets. In the future, we intend to look for acquisitions with similarly
attractive valuation multiples. The 22 acquisitions we have completed
are described as follows:
m
ff
•
•
•
•
•
•
•
GLM — Prior to its acquisition by Emerald in January 2014, GLM operated approximately 20 trade
shows, including four of the largest 100 trade shows in the United States according to TSE. These trade
shows serve industries as diverse as home furnishings, home textiles, stationery and paper products,
giftware, tabletop, gourmet housewares, contemporary furniture and interiors, art & design, antiques &
jewelry, fashion, board sports & resort lifestyle
and eCommerce, and include the well-known NY NOW
and Surf Expo brands. The acquisition of GLM substantially increased the scale and breadth of
Emerald’s trade show portfolio.
ff
Healthcare Design Conference and Expo, Healthcare Design Magazine, Environments for Aging
and Construction SuperConference (collectively, HCD
Group) — On February 27, 2015, we
acquired these brands, which were previously operated by the Healthcare Media division of Vendome
Group. Healthcare Design Conference and Expo is the industry’s best attended and most respected trade
show/conference primarily focused on evidence-based design for healthcare facilities. In addition to the
annual trade show and conference, the brand has a complementary magazine, Healthcare Design
Magazine, education and sponsored events and an online presence that together engage the industry all
year round. Environments for Aging is a complementary niche event within the broader healthcare
vertical, focused on creating functional and attractive living environments that meet the needs of the
aging population. Construction SuperConference is an event for lawyers providing services in
commercial construction markets.
Group) — On March 3, 2015, we
International Pizza Expo and Pizza Today magazine (Pizza
acquired the International Pizza Expo, which was previously operated by Macfadden Communications
Group. The International Pizza Expo is the largest trade show for independent pizzeria owners and
operators in the United States, and Pizza Today is the partner magazine and leading publication in this
industry. Operating in the $40 billion pizza restaurant industry, the International Pizza Expo ranks in the
top 250 largest trade shows in the United States according to Trade Show News Network (“TSNN”).
HOW Design Live (HOW
) — On October 14, 2015, we acquired HOW, which was previously
operated by F+W Media, Inc. HOW is the largest graphic design conference and expo in the nation,
combining seven separate conferences into a single event focused on creativity, business and inspiration
for graphic designers.
The National Industrial Fastener & MillMM Supply Expo (Fastener
Expo) — On November 12, 2015,
we acquired Fastener Expo from the show’s co-founders. Fastener Expo brings together manufacturers
and master distributors of industrial fasteners, precision formed parts, fastener machinery and tooling
and other related products and services with distributors and sales agents in the distribution chain.
The International Gift Exposition in the Smokies and the Souvenir Super Show (IGES
) — On
August 1, 2016, we acquired IGES from M&M Gift Shows, LLC. IGES is the largest dedicated
gathering of wholesale souvenir, resort and gift buyers in the United States.
The Swim Collective and Active Collective trade
shows (Collective) — On August 8, 2016, we
acquired Collective from the show’s founder. Swim Collective is the leading swimwear trade show on
tt
32
•
•
•
•
•
•
•
•
•
•
•
the West Coast, while Active Collective is a more recently-launched, fast-growing show focused on
activewear.
(Digital
Digital Dealer Conference & ExpoEE
Dealer) — On October 11, 2016, we acquired Digital
Dealer from its founder. As the leading semi-annual trade show focused on the retail automotive
industry’s digital strategy and operations, Digital Dealer is the premier venue to explore the
implementation of digital components by auto dealers to engage their automotive consumer. In
conjunction with the acquisition, we also acquired Dealer Magazine, a complementary magazine for
automotive dealerships and franchises.
National Pavement Expo (NPE
) — On October 18, 2016, we acquired NPE, which was previously
operated by AC Business Media. NPE is the largest trade show focused on paving and pavement
maintenance.
LIVE!) — On November 15, 2016, we acquired RFID LIVE! from its
RFID Journal LIVE! (RFID
founder. RFID LIVE! is the largest trade show that focuses on RFID technologies used to identify, track
and manage corporate assets and inventory across a wide range of industries.
American Craft Retailers Expo (ACRE
) — On December 13, 2016, we acquired ACRE from its
founder. ACRE is a wholesale craft exposition, consisting of two shows that took place annually in
Philadelphia and Las Vegas at the time of acquisition.
CEDIA Expo — On January 25, 2017, we acquired the trade show CEDIA from its namesake
association, Custom Electronic Design & Installation Association. CEDIA is the largest trade show in
the home technology market, serving industry professionals that manufacture, design and integrate
goods and services for the connected home.
The International Drone Conference & Exposition
— On March 10, 2017, we acquired the trade show
InterDrone from BZ Media LLC. InterDrone is the leading commercial drone-focused show in the
United States.
EE
Snow Show On May 24, 2017, we acquired the trade show Snow Show from SnowSports Industries
America. When acquired, Snow Show was the largest snow sports industry event in North America and
was ranked 67th in the TSNN Top 250 trade shows in the United States in 2016. Starting in January
2018, Snow Show merged with Outdoor Retailer to become Outdoor Retailer + Snow Show, endorsed
and sponsored by SnowSports Industries America and OIA.
Point Marketingii
Connectingii
Group – On November 29, 2017, we acquired CPMG from Corridor
Capital, LLC, mezzanine investor Aldine Capital Partners and management. CPMG organizes and hosts
senior executive level business-intensive trade events focused on innovation for the hospitality,
restaurant, healthcare, grocery and retail industries. These events are highly-curated, invitation-only
forums that bring together leaders in each vertical market.
Technology Brands – On August 21, 2018, we acquired the Technology Brands from EH Media. The
Technology Brands include a leading technology event and a group ou
complementary technology
intelligence brands focused on the integration of audio, video, communications, IT, security and energy
management products into buildings of all types. The Technology Brands are also strategically aligned
with our CEDIA Expo and CPMG events.
ff
f four
Boutique Design New York and related assets – On October 15, 2018, we acquired BDNY and related
assets from ST Media Group International and Hospitality Media Group. BDNY is a leading trade
show and conference for boutique hospitality design professionals, primarily serving the eastern United
States, Canada and Europe. BDNY has been recognized among the fastest-growing trade shows in the
U.S. for the past five years.
G3 Communications – On November 1, 2019, we acquired G3. G3 is the producer of the B2B
Marketing Exchange event series and is a creator of custom content and lead generation services.
Through its mix of events, digital publications and marketing services, G3 helps B2B organizations
develop revenue-producing, comprehensive campaigns by providing content ideation, creation and
distribution services.
33
•
•
•
•
EDspaces – On December 21, 2020, we acquired the trade show EDspaces from the Education Market
Association, Inc. EDspaces is one of the nation’s largest events focused on educational spaces and
related equipment.
PlumRiver, LLC – On December 31, 2020, we acquired substantially all of the assets of PlumRiver.
PlumRiver is a leading provider of B2B eCommerce software solutions.
Sue Bryce Education and The Portrait Masters – On April 1, 2021, we acquired substantially all of the
assets of Sue Bryce Education and The Portrait Masters. Sue Bryce Education and The Portrait Masters
is a subscription-based photography business education and e-learning service with a photography
conference.
MJBiz – On December 31, 2021, we acquired substantially all of the assets of MJBiz. MJBiz is a
leading event producer and content platform serving the wide range of companies operating in the
rapidly growing cannabis industry.
Trends and Other Factors Affecting Our Business
There are a number of existing and developing factors and trends which impact the performance of our
business, and the comparability of our results from year to year and from quarter to quarter, including:
•
•
•
•
•
Severe Impact of COVID-19 — In March 2020, the World Health Organization categorized COVID-19
as a pandemic, and the President of the United States declared the COVID-19 outbreak a national
emergency. In conjunction with this declaration and the spread of COVID-19 across the United States,
recommendations and mandates were handed down by various local, state and federal government
agencies regarding social distancing, containment areas and against
large gatherings, as well as
quarantine requirements. In addition, travel restrictions were imposed by the United States and foreign
governments, and by companies with respect to their employees, and various event venues announced
indefinite closures. As a result of these and various other factors, management made the decision to
cancel or postpone a significant portion of our event calendar for the remainder of 2020 and the first half
of 2021. The ongoing effects of COVID-19 on the Company’s operations and event calendar have had,
and are expected to continue to have, a material negative impact on its financial results and liquidity.
For more information, see “Risk Factors – The global COVID-19 pandemic has had a material
detrimental impact on our business, financial results and liquidity, and such impact could worsen and
last for an unknown period of time” and “—Liquidity and Capital Resources.”
Market Fragmentation — The trade show industry is highly fragmented with the three largest
companies, including us, comprising only 10% of the wider U.S. market according to the AMR
International Globex Report 2018. This has afforded us the opportunity to acquire other trade show
businesses, a growth opportunity we expect to continue pursuing. These acquisitions may affect our
growth trends, impacting the comparability of our financial results on a year-over-year basis.
Overall Economic Environment and Industry Sector Cyclicalityii — Our results of operations are
correlated, in part, with the economic performance of the industry sectors that our trade shows serve, as
well as the state of the overall economy, which may be affected by factors such as inflation and supply
chain interruption.
Lag Time — As the majority of our exhibit space is sold during the twelve months prior to each trade
show, there is often a timing difference between changes in the economic conditions of an industry
sector vertical and their effect on our results of operations. This lag time can result in a counter-cyclical
impact on our results of operations.
Variability in Quarterly Results — Our business is seasonal, with trade show revenues typically
reaching their highest levels during the first quarter of each calendar year, and their lowest level during
the fourth quarter, entirely due to the timing of our trade shows. This seasonality is typical within the
trade show industry. However, as a result of event cancellations due to COVID-19, results for the years
ended December 31, 2021 and December 31, 2020, as well as future results, may not align with this
historical trend. Since event revenue is recognized when a particular event is held, we may also
experience fluctuations in quarterly revenue and cash flows based on the movement of annual trade
34
show dates from one quarter to another. Our presentation of Adjusted EBITDA accounts for these
quarterly movements and the timing of shows, where applicable and material.
How We Assess the Performance of Our Business
In assessing the performance of our business, we consider a variety of performance and financial measures.
The key indicators of the financial condition and operating performance of our business are revenues, Organic
revenue, cost of revenues, selling, general and administrative expenses,
interest expense, depreciation and
amortization, income taxes, Adjusted EBITDA and Free Cash Flow.
Basis of Presentation
As described in Note 18, Segment Information, in the notes to our audited consolidated financial statements
included elsewhere in this Annual Report on Form 10-K, our Chief Executive Officer, as the chief operating
decision-maker ("CODM"), evaluates performance based on the results of six executive brand portfolios, which
represent our six operating segments. Based on an evaluation of economic similarities and the nature of services and
types of customers, four of these operating segments have been aggregated into two reportable segments, the
segment. The remaining two operating
Commerce reportable segment and the Design and Technology reportable
segments do not meet the quantitative thresholds to be considered reportable operating segments and are included in
the “All Other” category. In addition, we have a Corporate-Level Activities category consisting of finance, legal,
information technology and administrative functions.
rr
The following discussion provides additional detailed disclosure forff
Other category and the Corporate-Level Activity category:
the two reportable segments, the All
Commerce: This segment includes events and services covering merchandising, licensing, retail sourcing and
professionals to make informed decisions and meet consumer demands.
marketing to enablea
Design and Technology: This segment includes events and services that support a wide variety of industries
connecting businesses and professionals with products, operational strategies, and integration opportunities to
drive new business and streamline processes and creative solutions.
All Other: This category consists of Emerald’s remaining operating segments, which provide diverse events
and services but are not aggregated with the reportable segments.
Corporate-Level Activity:t
administrative functions.
This category consists of Emerald’s finance, legal, information technology and
Revenues
We generate revenues primarily from selling trade show exhibit space to exhibitors on a per square foot basis.
Other trade show revenue streams include sponsorship, fees for ancillary exhibition services and attendee
registration fees. Additionally, we generate revenue through conferences, digital media and print publications that
complement our trade shows. We also engage third-party sales agents to support our marketing efforts.
We define “organic revenue growth” and “organic revenue decline” as the growth or decline, respectively, in
our revenue from one period to the next, adjusted for the revenue impact of: (i) acquisitions and dispositions, (ii)
discontinued events, (iii) material show scheduling adjustments and (iv) event cancellations for which the Company
has received, or expects to receive, claim proceeds from its event cancellation insurance policy. We disclose
changes in Organic revenue because we believe it assists investors and analysts in comparing Emerald’s operating
performance across reporting periods on a consistent basis by excluding items that we do not believe reflect a true
comparison of the trends of the existing event calendar given changes in timing or strategy. Management and
Emerald’s Board of Directors evaluate changes in Organic revenues to understand underlying revenue trends of its
events. Organic revenue is not defined under GAAP, and has limitations as an analytical tool, and you should not
consider such measure either in isolation or as a substitute for analyzing our results as reported under GAAP. Some
of these limitations include that Organic revenue reflects certain adjustments that we consider not to be indicative of
our ongoing operating performance. Because not all companies use identical calculations, our presentation of
Organic revenue may not be comparable to other similarly titled measures used by other companies.
35
Organic Revenue
Organic revenue is a supplemental non-GAAP financial measure of performance and is not based on any
standardized methodology prescribed by GAAP. Organic revenue should not be considered in isolation or as an
alternative to revenues or other measures determined in accordance with GAAP. Also, Organic revenues is not
necessarily comparable to similarly titled measures used by other companies.
The most directly comparable GAAP measure to Organic revenue is revenues. For a reconciliation of Organic
revenues to revenues as reported, see footnote 6 to the table under the heading “Results of Operations - Comparison
of the Year Ended December 31, 2021 to the Year Ended December 31, 2020”.
Other Income
We maintain event cancellation insurance to protect against
losses due the unavoidable cancellation,
postponement, relocation and enforced reduced attendance at events due to certain covered causes. Specifically,
these causes include event cancellation caused by the outbreak of communicable diseases, including COVID-19 for
the years ended December 31, 2020 and 2021, as well as losses caused by natural disasters such as hurricanes.
the calendar year 2022 do not cover losses
However, Emerald’s renewed event cancellation insurance policies forff
due to event cancellations caused by the outbreak of communicable diseases, including COVID-19. Our Other
Income is primarily comprised of received or confirmed event cancellation insurance claim proceeds.
Cost of Revenues
•
•
•
•
•
Decorating Expenses. We work with general service contractors to both set up communal areas of our
trade shows and provide services to our exhibitors, who primarily contract directly with the general
service contractors. We will usually select a single general service contractor for an entire show,
although it is possible to bid out packages of work within a single show on a piecemeal basis to different
task-specific specialists. Decorating expenses represented 16%, 10%, and 19% of our total cost of
revenues for the years ended December 31, 2021, 2020, and 2019, respectively, and 6%, 4%, and 6% of
our total revenues forff
each of the years ended December 31, 2021, 2020, and 2019, respectively.
Sponsorship Costs. We often enter into long-term sponsorship agreements with industry trade
associations whereby the industry trade association endorses and markets the show to its members in
exchange for a percentage of the show’s revenue. Sponsorship costs represented 9%, 34%, and 17% of
our total cost of revenues for the years ended December 31, 2021, 2020, and 2019, respectively, and
3%, 15%, and 6% of our total revenues for the year ended December 31, 2021, 2020, and 2019,
respectively.
Venue Costs. Venue costs represent rental costs for the venues, usually convention centers or hotels,
where we host our trade shows. Given that convention centers are typically owned by local governments
who have a vested interest in stimulating business activity in and attracting tourism to their cities, venue
costs typically represent a small percentage of our total cost of revenues. Venue costs represented 13%,
9%, and 12% of our total cost of revenues for the years ended December 31, 2021, 2020, and 2019,
respectively, 5%, 4% and 4% of our total revenues for each of the years ended December 31, 2021,
2020, and 2019.
Costs of Other Marketing Services. Costs of other marketing services represent paper, printing, postage,
contributor and other costs related to digital media and print publications. Costs of other marketing
services represented 10%, 9%, and 6% of our total cost of revenues for each of the years ended
December 31, 2021, 2020, and 2019, respectively, 4%, 4%, and 2% of our total revenues for each of the
years ended December 31, 2021, 2020, and 2019, respectively.
Other Event-Related Expenses. Other event-related costs include temporary labor for services such as
security, shuttle buses, speaker fees, food and beverage expenses and event cancellation insurance.
Other event-related expenses represented 51%, 39%, and 46% of our total cost of revenues for the years
ended December 31, 2021, 2020, and 2019, respectively, and 20%, 18%, and 16% of our total revenues
for the year ended December 31, 2021, 2020, and 2019, respectively.
36
Selling, General and Administrative Expenses
•
•
Labor Costs. Labor costs represent the cost of employees who are involved in sales, marketing, planning
and administrative activities. The actual on-site set-up of the events is contracted out to third-party
vendors and is included in cost of revenues. Labor costs represented 67%, 68%, and 61% of our total
selling, general and administrative expenses for the years ended December 31, 2021, 2020, and 2019,
and 66%, 63%, and 22% of our total revenues for each of the years ended December 31, 2021, 2020,
and 2019, respectively.
Miscellaneous Expenses. Miscellaneous expenses are comprised of a variety of other expenses,
including advertising and marketing costs, promotion costs, credit card fees, travel expenses, printing
costs, office supplies and office rental expense. Miscellaneous expenses represented 33%, 32%, and
39% of our total selling, general and administrative expenses, for the years ended December 31, 2021,
2020, and 2019, respectively, and 32%, 30%, and 15% of our total revenues for the years ended
December 31, 2021, 2020, and 2019, respectively.
Interest Expense
Interest expense represents interest payments and refinancing fees paid to our lenders. On May 22, 2017, we
refinanced our senior secured credit facilities with the Amended and Restated Senior Secured Credit Facilities (the
“2017 Refinancing”). We further amended the Amended and Restated Senior Secured Credit Facilities in
November 2017 to reduce the applicable interest rates. Interest expense for the years ended December 31, 2021,
2020, and 2019 principally represented interest paid in respect of our Amended and Restated Senior Secured Credit
Facilities.
Depreciation and Amortization
We have historically grown our business through acquisitions and, in doing so, have acquired significant
intangible assets, the value of some of which is amortized over time. These acquired intangible assets, unless
determined to be indefinite-lived, are amortized over extended periods of ten to thirty years from the date of each
acquisition for reporting under accounting principles generally accepted in the United States of America (“GAAP”)
purposes, or fifteen years for tax purposes. This amortization expense reduces our taxable income. Depreciation
expense relates to property and equipment and represented approximately 1%, 1%, and less than 1% of our total
revenues for the years ended December 31, 2021, 2020, and 2019, respectively.
Income Taxes
Income tax expense consists of U.S. federal, state and local taxes based on income in the jurisdictions in
which we operate.
We record deferred tax charges or benefits primarily associated with our utilization or generation of net
operating loss carryforwards and book-to-tax differences related to amortization of goodwill, amortization of
intangibles assets, depreciation, stock-based compensation charges and deferred financing costs.
Cash Flow Model
We have favorable cash flow characteristics, as described below (see “—Liquidity and Capital Resources—
Cash Flows”), as a result of our high profit margins, low capital expenditures and consistently negative working
capital, excluding cash on hand. Our working capital, excluding cash on hand, is negative as our current assets are
generally lower than our current liabilities. Current assets primarily include accounts receivable and prepaid
expenses, while current liabilities primarily include accounts payable, borrowings under our Amended and Restated
Revolving Credit Facility (the “Amended and Restated Revolving Credit Facility”) and deferred revenues. Cash
received prior to an event is recorded as deferred revenue on our balance sheet and recognized as revenue upon
completion of each trade show. The implication of having negative working capital, excluding cash on hand, is that
changes in working capital represent a source of cash as our business grows. As a result of COVID-19, the accounts
receivable and deferred revenue balances related to cancelled events have been reclassified to Cancelled event
liabilities in the consolidated balance sheets, as the net amount represents balances which we expect will be
37
refunded to our customers. While we believe that our business interruption insurance proceeds will largely mitigate
this liability, cash outflows for customer refunds will likely exceed insurance claim settlement cash inflows for the
foreseeable future.
The primary driver for our negative working capital, excluding cash on hand, is the sales cycle for a trade
show, which typically begins during the twelve months prior to a show. In the interim period between the current
show and the following show, we continue to sell to new and past exhibitors and collect payments on contracted
exhibit space. Most of our exhibitors pay in full in advance of each trade show, whereas the bulk of expenses are
paid close to or after the show. Cash deposits start to be received as early as twelve months prior to a show taking
place and the balance of booth space fees are typically received in cash one month prior to a show taking place. This
highly efficient cash flow model, where cash is received in advance of expenses to be paid, creates a working capital
benefit.
Free Cash Flow
In addition to net cash provided by operating activities presented in accordance with GAAP, we present Free
Cash Flow because we believe it is a useful indicator of liquidity that provides information to management and
investors about the amount of cash generated from our core operations that, after capital expenditures, can be used
for the repayment of indebtedness, paying of dividends, repurchasing of shares of our common stock and strategic
initiatives, including investing in our business and making strategic acquisitions.
Free Cash Flow is a supplemental non-GAAP financial measure of liquidity and is not based on any
standardized methodology prescribed by GAAP. Free Cash Flow should not be considered in isolation or as an
alternative to net cash provided by operating activities or other measures determined in accordance with GAAP.
Also, Free Cash Flow is not necessarily comparable to similarly titled measures used by other companies.
The most directly comparable GAAP measure to Free Cash Flow is net cash provided by operating activities.
For a reconciliation of Free Cash Flow to net cash provided by operating activities, see footnote 6 to the table under
the heading “Results of Operations - Comparison of the Year Ended December 31, 2021 to the Year Ended
December 31, 2020”.
Adjusted EBITDA
Adjusted EBITDA is a key measure of our performance. We define Adjusted EBITDA as net loss before (i)
interest expense, (ii) income tax (benefit), (iii) depreciation and amortization, (iv) stock-based compensation, (v)
deferred revenue adjustment, (vi) goodwill and other intangible asset impairment charges, (vii) material show
scheduling adjustments, and (viii) other items that management believes are not part of our core operations. We
present Adjusted EBITDA because we believe it assists investors and analysts in comparing our operating
performance across reporting periods on a consistent basis by excluding items that we do not believe are indicative
of our core operating performance.
Management and our Board of Directors use Adjusted EBITDA to assess our financial performance and
believe it is helpful in highlighting trends because it excludes the results of decisions that are outside the control of
management, while other performance metrics can differ significantly depending on long-term strategic decisions
regarding capital structure, the tax jurisdictions in which we operate and capital investments. We reference Adjusted
EBITDA frequently in our decision-making because it provides supplemental
information that facilitates internal
u
comparisons to the historical operating performance of prior periods.
Adjusted EBITDA is not defined under GAAP, and has limitations as an analytical tool, and you should not
consider such measure either in isolation or as a substitute for analyzing our results as reported under GAAP. Some
of these limitations include that Adjusted EBITDA excludes certain normal recurring expenses and one-time cash
adjustments that we consider not to be indicative of our ongoing operating performance. Because not all companies
use identical calculations, our presentation of Adjusted EBITDA may not be comparable to other similarly titled
measures used by other companies.
38
The most directly comparable GAAP measure to Adjusted EBITDA is net loss. For a reconciliation of
Adjusted EBITDA to net loss, see footnote 4 to the table under the heading “Results of Operations - Comparison of
the Year Ended December 31, 2021 to the Year Ended December 31, 2020”.
Results of Operations
Comparison of the Year Ended December 31, 2021 to the Year Ended December 31, 2020
The tables in this section summarize key components of our results of operations for the periods indicated.
Statement of loss and comprehensive
loss data:
Revenues
Other income
Cost of revenues
Selling, general and administrative expenses(1)
Depreciation and amortization expense
Goodwill impairments(2)
Intangible asset impairments(3)
Operating loss
Interest expense
Loss on disposal of fixed assets
Loss before income taxes
Benefit from income taxes
Net loss and comprehensive loss
Other financial data (unaudited):
Adjusted EBITDA(4)
Free Cash Flow(5)
Organic revenue(6)
Year Ended December 31,
2021
2020
(dollars in millions)
Variance $ Variance %
$
$
$
$
$
145.5 $
77.4
55.5
143.0
47.6
7.2
32.7
(63.1)
15.8
0.5
(79.4)
(1.3)
(78.1) $
127.4 $
107.0
57.6
118.6
48.6
603.4
76.8
(670.6)
20.6
—
(691.2)
(57.6)
(633.6) $
18.1
(29.6)
(2.1)
24.4
(1.0)
(596.2)
(44.1)
607.5
(4.8)
0.5
611.8
56.3
555.5
14.2%
(27.7)%
(3.6)%
20.6%
(2.1)%
(98.8)%
(57.4)%
(90.6)%
(23.3)%
NM
(88.5)%
(97.7)%
(87.7)%
45.7 $
83.4 $
43.8 $
71.9 $
(41.1) $
44.1 $
(26.2)
124.5
(0.3)
(36.4)%
(302.9)%
(0.7)%
(1)
Selling, general and administrative expenses for the years ended December 31, 2021 and 2020 included $9.4
million and $7.0 million, respectively, in contract termination, acquisition-related transaction, transition and
integration costs, including legal and advisory fees. Also included in selling, general and administrative
expenses for each of the years ended December 31, 2021 and 2020 were stock-based compensation expenses
of $10.4 million and $6.7 million, respectively.
(3)
(2) Goodwill impairments forff
the year ended December 31, 2021 represents non-cash impairment of $7.2 million
in connection with our October 31, 2021 goodwill impairment testing. Goodwill impairments for the year
ended December 31, 2020 represents non-cash impairments of $588.2 million and $15.2 million in connection
with our March 31, 2020 and October 31, 2020 goodwill impairment testing, respectively. See Note 6,
Intangible Assets and Goodwill, in the notes to our financial statements included elsewhere in this Annual
Report on Form 10-K for additional information with respect to our non-cash goodwill impairments.
Intangible asset impairments forff
the year ended December 31, 2021 included non-cash impairments of $21.0
million and $11.7 million for certain customer relationship intangible assets and definite-lived trade names,
and certain indefinite-lived trade names, respectively, in connection with our October 31, 2021 testing of
intangible assets. Intangible asset impairments for the year ended December 31, 2020 included non-cash
impairments of $13.2 million and $46.2 million for certain customer relationship intangible assets and
definite-lived trade names, and certain indefinite-lived trade names, respectively, in connection with our
March 31, 2020 testing of intangible assets. In addition, non-cash impairments of $16.8 million and $0.6
million for certain customer relationship intangible assets and definite-lived trade names, and certain
indefinite-lived trade names, respectively, in connection with our October 31, 2020 testing of intangible
assets. See Note 6, Intangible Assets and Goodwill, in the notes to our consolidated financial statements
39
included elsewhere in this Annual Report on Form 10-K for additional information with respect to our non-
cash intangible asset impairments.
(4)
In addition to net loss presented in accordance with GAAP, we use Adjusted EBITDA to measure our
financial performance. Adjusted EBITDA is a supplemental non-GAAP financial measure of operating
performance and is not based on any standardized methodology prescribed by GAAP. Adjusted EBITDA
should not be considered in isolation or as alternatives to net loss, cash flows from operating activities or other
measures determined in accordance with GAAP. Also, Adjusted EBITDA is not necessarily comparable to
similarly titled measures presented by other companies.
impairments, (iv) intangible asset
We define Adjusted EBITDA as net loss before (i) interest expense (benefit), (ii) income tax expense, (iii)
goodwill
impairments, (v) depreciation and amortization, (vi) stock-based
compensation, (vii) deferred revenue adjustment and (viii) other items that management believes are not part of our
core operations. Management and our Board of Directors use Adjusted EBITDA to assess our financial performance
and believe they are helpful in highlighting trends because it excludes the results of decisions that are outside the
control of management, while other performance metrics can differff
significantly depending on long-term strategic
decisions regarding capital structure, the tax jurisdictions in which we operate and capital investments. We reference
Adjusted EBITDA frequently in our decision-making because it provides supplemental information that facilitates
internal comparisons to the historical operating performance of prior periods. Adjusted EBITDA is not defined
under GAAP and has limitations as an analytical tool, and you should not consider such measure either in isolation
or as a substitute for analyzing our results as reported under GAAP. Some of these limitations include that Adjusted
EBITDA excludes certain normal recurring expenses and one-time cash adjustments that we consider not to be
indicative of our ongoing operative performance. Because not all companies use identical calculations, our
presentation of Adjusted EBITDA may not be comparable to other similarly titled measures used by other
companies.
Net loss
Add (Deduct):
Interest expense
Benefit from income taxes
Goodwill impairments(a)
Intangible asset impairments(b)
Depreciation and amortization
Stock-based compensation expense(c)
Deferred revenue adjustment(d)
Other items(e)
Adjusted EBITDA
Year Ended December 31,
2020
2021
(unaudited)
(dollars in millions)
$
(78.1) $
(633.6)
15.8
(1.3)
7.2
32.7
47.6
10.4
2.0
9.4
45.7
$
20.6
(57.6)
603.4
76.8
48.6
6.7
—
7.0
71.9
$
(a)
Represents the non-cash goodwill impairments described in footnote 2 above.
a
(b) Represents the non-cash intangible asset impairments described in footnote 3 above.
a
(c)
Represents costs related to stock-based compensation associated with certain employees’ participation
in the 2013 Stock Option Plan (“2013 Plan”), the 2017 Omnibus Equity Plan (the “2017 Plan”) and the
2019 Employee Stock Purchase Plan (the “ESPP”).
(d) Deferred revenue balances in the opening balance sheet of acquired assets and liabilities for PlumRiver
and EDspaces reflected the fair value of the assumed deferred revenue performance obligations at the
acquisition date. If the businesses had been continuously owned by us throughout the years presented,
the deferred revenue fair value adjustment of $2.0 million, would not have been required and the
revenues for the year ended December 31, 2021 would have increased by $2.0 million.
(e) Other items include amounts management believes are not representative of our core operations. Other
items for the year ended December 31, 2021 included: (i) $3.1 million in transition costs, including one-
time severance expense of $1.3 million and costs associated with lease abandonment of $1.2 million, (ii)
40
$2.7 million in non-recurring legal, audit and consulting fees (iii) $1.4 million in transaction costs in
connection with certain acquisition transactions and (iv) $2.2 million in expense related to the
remeasurement of contingent consideration. For the year ended December 31, 2020, the $7.0 million
included: (i) $4.6 million in transition costs, including one-time severance expense of $2.8 million, (ii)
and (iii) $1.7 million in transaction costs in
$2.2 million in non-recurring legal, audit and consulting fees
connection with certain acquisition transactions offset by (iv) $1.5 million reduction to expense related
to the remeasurement of contingent consideration.
ff
(5)
In addition to net cash provided by operating activities presented in accordance with GAAP, we present Free
Cash Flow because we believe it is a useful indicator of liquidity that provides information to management
and investors about the amount of cash generated from our core operations that, after capital expenditures, can
be used for the repayment of indebtedness and strategic initiatives, including investing in our business,
payment of dividends, making strategic acquisitions and strengthening our balance sheet. Free Cash Flow is a
supplemental non-GAAP financial measure of liquidity and is not based on any standardized methodology
prescribed by GAAP. Free Cash Flow should not be considered in isolation or as an alternative to cash flows
from operating activities or other measures determined in accordance with GAAP. Also, Free Cash Flow is
not necessarily comparable to similarly titled measures used by other companies.
Net Cash Provided by (Used in) Operating Activities
Less:
Capital expenditures
Free Cash Flow
Year Ended December 31,
2020
2021
(unaudited)
(dollars in millions)
$
$
90.0
$
(37.1)
6.6
83.4
$
4.0
(41.1)
(6)
In addition to revenues presented in accordance with GAAP, we present Organic revenue because we believe
it assists investors and analysts in comparing Emerald’s operating performance across reporting periods on a
consistent basis by excluding items that we do not believe reflect a true comparison of the trends of the
existing event calendar given changes in timing or strategy. Management and Emerald’s Board of Directors
evaluate changes in Organic revenue to understand underlying revenue trends of its events. Our presentation
of Organic revenue adjusts revenue for (i) acquisition revenue, (ii) discontinued events and (iii) COVID-19
cancellations.
41
Organic revenue is a supplemental non-GAAP financial measure of performance and is not based on any
standardized methodology prescribed by GAAP. Organic revenue should not be considered in isolation or as an
alternative to revenues or other measures determined in accordance with GAAP. Also, Organic revenue is not
necessarily comparable to similarly titled measures used by other companies.
Revenues
Add (deduct):
revenues
Discontinued events
COVID-19 prior year
cancellations(1)
COVID-19 current year
cancellations(2)
Organic revenue
Year
Ended December 31,
2021
2020
Change
$
%
(unaudited)
(dollars in millions)
$
145.5
$
127.4
$
18.1
14.2%
(16.6)
—
(85.1)
—
(7.6)
—
—
43.8
$
(75.7)
44.1
$
$
(0.3)
(0.7%)
(1)
(2)
Represents the increase in 2021 revenues attributable to events that staged in the current year and
were cancelled due to COVID-19 in the prior year.
Represents reduction in revenues attributable to certain events that were cancelled in fiscal 2021 due
to COVID-19, compared to all events that staged in 2020. The Company believes the financial
impact, net of costs saved, will be partially offset by event cancellation insurance proceeds from
pending claims.
Revenues
Total revenues of $145.5 million for the year ended December 31, 2021 increased $18.1 million, or 14.2%,
from $127.4 million for the year ended December 31, 2020. See “Commerce Segment – Revenues,” “Design and
Technology Segment – Revenues,” and “All Other Category – Revenues” below for a discussion of the factors
contributing to the changes in total revenues.
Other Income
Total other income of $77.4 million for fiscal 2021 decreased by $29.6 million, from $107.0 million for fiscal
2020. See “Commerce Segment – Cost of Revenues,” “Design and Technology Segment – Cost of Revenues” and
“All Other Category – Cost of Revenues” below for a discussion of the factors contributing to the changes in total
cost of revenues.
Cost of Revenues
Total cost of revenues of $55.5 million for fiscal 2021 decreased by $2.1 million, or 3.6%, from $57.6 million
for fiscal 2020. See “Commerce Segment – Cost of Revenues,” “Design and Technology Segment – Cost of
Revenues” and “All Other Category – Cost of Revenues” below for a discussion of the factors contributing to the
changes in total cost of revenues.
Selling, General and Administrative Expenses
Total selling, general and administrative expenses consist primarily of compensation and employee-related
costs, sales commissions and incentive plans, stock-based compensation expense, marketing expenses, information
technology expenses, travel expenses, facilities costs, consulting fees and public reporting costs. Total selling,
general and administrative expenses of $143.0 million for the year ended December 31, 2021 increased $24.4
million, or 20.6%, from $118.6 million for the year ended December 31, 2020. See “Commerce Segment – Selling,
42
General and Administrative Expenses”, “Design and Technology Segment – Selling, General and Administrative
Expenses”, “All Other category – Selling, General and Administrative Expenses” and “Corporate - Selling, General
and Administrative Expenses” below for a discussion of the factors contributing to the changes in total selling,
general and administrative expenses.
Depreciation and Amortization Expense
Total depreciation and amortization expense of $47.6 million forff
the year ended December 31, 2021 decreased
$1.0 million, or 2.1%, from $48.6 million for the year ended December 31, 2020. See “Commerce Segment –
Depreciation and Amortization Expense,” “Design and Technology Segment – Depreciation and Amortization
Expense,” “All Other Category – Depreciation and Amortization Expense” and “Corporate – Depreciation and
Amortization Expense” below for a discussion of the factors contributing to the changes in total depreciation and
amortization expense.
Goodwill Impairments
As a result of our annual goodwill impairment assessment, management recorded a $7.2 million non-cash
charge related to the impairment of goodwill as of October 31, 2021.
As a result of the COVID-19 pandemic and the measures implemented to prevent its spread, during the first
quarter of 2020, we determined that the COVID-19 outbreak would continue to have a material negative impact on
our financial results even following the time when the outbreak is contained. These factors, as well as uncertainty
around when we would be able to resume normal operations, caused a significant and prolonged decline in our stock
price, resulting in our market capitalization falling below the Company’s carrying value. As a result, we determined
that a triggering event occurred and performed a quantitative assessment of the Company’s fair value as of March
31, 2020. In connection with this assessment management recorded a $588.2 million non-cash charge related to the
impairment of goodwill.
In addition, as a result of our annual goodwill impairment assessment, management
recorded an additional $15.2 million non-cash charge related to the impairment of goodwill as of October 31, 2020.
Intangible Asset Impairments
As a result of our annual impairment assessment as of October 31, 2021, management recorded a non-cash
impairment charge of $32.7 million, which included non-cash impairment charges of $21.0 million and $11.7
million for certain customer relationship intangible assets and definite-lived trade names, and certain indefinite-lived
trade names, respectively.
Due to the triggering event in the first quarter of 2020 described above, management performed impairment
assessments of our long-lived assets and indefinite-lived assets. The assessments resulted in the recognition of a
non-cash impairment charge of $59.4 million, which included non-cash impairment charges for certain of our long-
lived customer relationship and trade name intangible assets, and certain of our indefinite-lived trade name
intangible assets of $13.2 million and $46.2 million, respectively. As a result of our annual impairment assessment
as of October 31, 2020, management recorded a non-cash impairment charge of $17.4 million, which included non-
cash impairment charges for certain of our long-lived customer relationship and trade name intangible assets, and
certain of our indefinite-lived trade name intangible assets of $16.8 million and $0.6 million, respectively.
43
Commerce Segment
Other income
Cost of revenues
Selling, general and administrative expenses
Depreciation and amortization expense
Goodwill impairments
Intangible asset impairments
Operating income (loss)
Revenues
Year Ended December 31,
2021
2020
(dollars in millions)
Variance $
Variance %
$
$
57.3 $
59.3
18.1
24.9
24.0
7.2
30.1
12.3 $
56.9 $
70.3
24.6
27.8
21.9
367.5
45.9
(360.5) $
0.4
(11.0)
(6.5)
(2.9)
2.1
(360.3)
(15.8)
372.8
0.7%
(15.6)%
(26.4)%
(10.4)%
9.6%
NM
(34.4)%
NM
During the year ended December 31, 2021, revenues for the Commerce segment of $57.3 million increased by
$0.4 million, or 0.7% from $56.9 million for the year ended December 31, 2020. The primary driver of the increase
was $44.6 million in revenues related to live events that staged primarily in the second half of 2021 but were
cancelled dued
to COVID-19 in the prior year. This increase was offset by a $38.7 million reduction from the
cancellation of nearly all events scheduled to stage in the first half of 2021 due to COVID-19. The remaining $5.6
million decline in revenues was primarily due to a $4.1 million, or 43.4%, decrease in revenues from two events that
staged in both 2021 and 2020. This decline was largely attributable to one event that staged pre-COVID in January
2020 and was the Company’s only large event to stage in the first half of 2021. This decrease was offset by a $1.1
million increase in print and digital advertising and virtual event revenues. Discontinued other marketing services
representing $2.7 million of 2020 revenues also impacted the current year results.
Other Income
Other income of $59.3 million was recorded for the Commerce segment related to event cancellation
insurance proceeds during the year ended December 31, 2021. All $59.3 million was received during 2021.
Other income of $70.3 million was recorded for the Commerce segment related to event cancellation
insurance proceeds during the year ended December 31, 2020. Of the $70.3 million, $61.3 million was received and
$9.0 million was confirmed by the insurance provider during 2020. All $9.0 million of insurance receivables for the
Commerce segment as of December 31, 2020 were received in January 2021.
Cost of Revenues
During the year ended December 31, 2021, cost of revenues for the Commerce reportable segment decreased
$6.5 million, or 26.4%, to $18.1 million from $24.6 million for the year ended December 31, 2020. The primary
drivers of the decrease were a $12.8 million decline in expense from events that were cancelled due to COVID-19 in
2021, but staged in 2020, a $1.7 million decline from events that were cancelled in both years due to COVID-19 and
$1.0 million in cost savings from several small discontinued events. These declines were offset by $9.0 million in
cost of revenues related to live events that staged in 2021 but were cancelled in 2020 due to COVID-19.
Selling, General and Administrative Expenses
During the year ended December 31, 2021 selling, general and administrative expenses for the Commerce
reportable segment decreased $2.9 million, or 10.4%, to $24.9 million from $27.8 million for the comparable period
in 2020. The decrease was primarily related to lower compensation and benefits expense attributable to the
centralization initiatives implemented over the prior year, lower sales commissions related to lower revenues,
avoided promotional and travel costs related to cancelled events, as well as credit card fee savings during the year
ended December 31, 2021.
44
Depreciation and Amortization Expense
Depreciation and amortization expense attributable to the Commerce segment of $24.0 million for the year
ended December 31, 2021 increased $2.1 million, or 9.6%, from $21.9 million for the year ended December 31,
2020. The increase was due to higher amortization on the definite-lived trade name and customer relationship
intangible assets.
Goodwill Impairments
In connection with our 2021 annual impairment assessment, management recorded a $7.2 million non-cash
goodwill impairment charge related to reporting units under the Commerce segment.
During 2020, we recorded $367.5 million non-cash goodwill impairment charges in connection with reporting
units under the Commerce segment in relation to our interim and annual impairment assessments. Refer to the
consolidated goodwill impairment discussion under the heading, Goodwill Impairment, above in this Management’s
Discussion and Analysis of Financial Condition and Results of Operations for further discussion on goodwill
impairment.
Intangible Asset Impairments
In connection with our 2021 annual impairment assessment, management recorded a non-cash impairment
charge of $30.1 million for intangible assets related to the Commerce segment. The non-cash charges included
$21.0 million for certain definite-lived customer relationship and trade names intangible assets, and $9.1 million for
certain indefinite-lived trade name intangible assets.
In connection with the triggering event in the first quarter of 2020 described above, we performed impairment
assessments of long-lived assets and indefinite-lived assets and recorded non-cash impairment charges related to
long-lived assets and indefinite-lived intangible assets under the Commerce segment of $6.7 million and $24.0
million, respectively.
In relation to our annual impairment assessment performed as of October 31, 2020, we
recorded additional non-cash impairment charges related to related to long-lived assets under the Commerce
segment of $15.2 million. During 2020, we recorded total non-cash impairment charges related to long-lived assets
and indefinite-lived intangible assets under the Commerce segment of $21.9 million and $24.0 million, respectively.
Design and Technology Segment
Revenues
Other income
Cost of revenues
Selling, general and administrative expenses
Depreciation and amortization expense
Goodwill impairments
Intangible asset impairments
Operating income (loss)
Revenues
Year Ended December 31,
2021
2020
(dollars in millions)
Variance $
Variance %
$
$
55.4 $
12.3
27.0
22.4
14.9
—
2.6
0.8 $
51.2 $
32.5
25.7
23.0
16.4
205.7
24.9
(212.0) $
4.2
(20.2)
1.3
(0.6)
(1.5)
(205.7)
(22.3)
233.0
8.2%
(62.2)%
5.1%
(2.6)%
(9.1)%
NM
NM
NM
During the year ended December 31, 2021, revenues for the Design and Technology segment of $55.4 million
increased by $4.2 million, or 8.2%, from $51.2 million for the year ended December 31, 2020. The primary drivers
of the increase were $34.1 million in revenues related to live events that staged primarily in the second half of 2021
but were cancelled due to COVID-19 in the prior year and an increase of $0.7 million, or 20.9%, for live events that
staged in both years. These increases were partially offset by a $30.3 million reduction from the cancellation of
nearly all live events scheduled to stage in the first half of 2021 due to COVID-19.
45
Other Income
Other income of $12.3 million was recorded for the Design and Technology segment related to event
cancellation insurance claims during the year ended December 31, 2021. All $12.3 million was received during
2021.
Other income of $32.5 million was recorded for the Design and Technology segment related to event
cancellation insurance claims proceeds during the year ended December 31, 2020. Of the $32.5 million, $24.8
million was received and $7.7 million was confirmed by the insurance provider during 2020. All $7.7 million of
insurance receivables for the Technology and Design segment as of December 31, 2020 were received in January
2021.
Cost of Revenues
During the year ended December 31, 2021, cost of revenues for the Design and Technology segment of $27.0
million increased by $1.3 million, or 5.1%, from $25.7 million for the year ended December 31, 2020. The primary
drivers of the increase were $15.8 million related to live events that staged primarily in the second half of 2021 but
were cancelled due to COVID-19 in the prior year. These increases were partially offset by a $14.3 million
reduction from the cancellation of nearly all events scheduled to stage in the first half of 2021 due to COVID-19.
Selling, General and Administrative Expenses
During the year ended December 31, 2021, selling, general and administrative expenses for the Design and
Technology segment of $22.4 million decreased by $0.6 million, or 2.6%, from $23.0 million for the year ended
December 31, 2020. The decrease was primarily related to lower compensation and benefits expense attributable to
the centralization initiatives implemented over the prior year, lower external commission expense, as well as credit
card fee savings during the year ended December 31, 2021, partly offset by higher marketing costs.
Depreciation
ee
and Amortization Expense
During the year ended December 31, 2021, depreciation and amortization expense for the Design and
Technology segment of $14.9 million decreased $1.5 million, or 9.1%, from $16.4 million for the year ended
December 31, 2020. The decrease was due to lower amortization on the definite-lived trade name and customer
relationship intangible assets which were impaired in the first and fourth quarters of 2020.
Goodwill Impairments
During 2020, we recorded $205.7 million non-cash goodwill impairment charges in connection with reporting
units under the Design and Technology segment in relation to our interim and annual impairment assessments.
Refer to the consolidated goodwill impairment discussion under the heading, Goodwill Impairment, above in this
Management’s Discussion and Analysis of Financial Condition and Results of Operations for further discussion on
goodwill impairment.
Intangible Asset Impairments
In connection with our 2021 annual impairment assessment, management recorded a non-cash impairment
charge of $2.6 million for intangible assets related to the Design and Technology segment. The non-cash charges
included a $2.6 million for certain indefinite-lived trade name intangible assets.
In connection with the triggering event in the first quarter of 2020, we performed impairment assessments of
long-lived assets and indefinite-lived assets and recorded non-cash impairment charges related to long-lived assets
and indefinite-lived intangible assets under the Design and Technology segment of $5.7 million and $17.0 million,
respectively. In relation to our 2020 annual impairment assessment performed as of October 31, 2020, we recorded
additional non-cash impairment charges of $1.6 million and $0.6 million, in connection with long-lived assets and
indefinite-lived intangible assets, respectively, under the Design and Technology segment. During 2020, we
recorded total non-cash impairment charges related to long-lived assets and indefinite-lived intangible assets under
the Design and Technology segment of $7.3 million and $17.6 million, respectively.
46
All Other Category
Revenues
Other income
Cost of revenues
Selling, general and administrative expenses
Depreciation and amortization expense
Goodwill impairments
Intangible asset impairments
Operating loss
Revenues
Year Ended December 31,
2021
2020
(dollars in millions)
Variance $
Variance %
$
$
32.8 $
5.8
10.4
27.4
6.3
—
—
(5.5) $
19.3 $
4.2
7.3
13.3
7.4
30.2
6.0
(40.7) $
13.5
1.6
3.1
14.1
(1.1)
(30.2)
(6.0)
35.2
69.9%
38.1%
42.5%
NM
(14.9)%
NM
NM
(86.5)%
During the year ended December 31, 2021, revenue attributable to the All Other category of $32.8 million
increased by $13.5 million, or 69.9%, from $19.3 million for the year ended December 31, 2020. The primary
drivers of the increase were incremental revenues of $14.4 million from the acquisitions of PlumRiver and Sue
Bryce, which closed in December 2020 and April 2021, respectively, $6.3 million of revenue from events that
staged during 2021, but were cancelled due to COVID-19 in the prior year, and a $1.3 million organic revenues
increase, primarily related to print and digital advertising business. These increases were offset by $6.7 million for
events that staged in 2020 but were cancelled due to COVID-19 in 2021 and a $1.6 million decline attributable to
discontinued other marketing services.
Other Income
Other income of $5.8 million was recorded for the All Other category related to event cancellation insurance
claims proceeds during the year ended December 31, 2021. All $5.8 million was received during
d
2021.
Other income of $4.2 million was recorded for All Other category r
elated to event cancellation insurance
claims proceeds during the year ended December 31, 2020. Of the $4.2 million, $3.0 million was received and $1.2
million was confirmed by the insurance provider during 2020. All $1.2 million of insurance receivables for the All
Other category as of December 31, 2020 were received in January 2021.
rr
Cost of Revenues
During the year ended December 31, 2021, cost of revenues attributable to the All Other category of $10.4
million increased by $3.1 million, or 42.5%, from $7.3 million for the year ended December 31, 2020. The primary
drivers of the increase were $2.3 million in additional expense for events that staged during the current year, but
were cancelled due to COVID-19 in 2020, and incremental costs of $2.0 million from the acquisitions of PlumRiver
and Sue Bryce, which closed in December 2020 and April 2021, respectively. These increases were partly offset by
decreases of $0.6 million in expense related to events that were either cancelled due to COVID-19 during the current
year, but staged in 2020 or cancelled in both years due to COVID-19, and a decrease of $0.5 million in expense
related to discontinued virtual events and other marketing services.
Selling, General and Administrative Expenses
During the year ended December 31, 2021, selling, general and administrative expenses for the All Other
category of $27.4 million increased by $14.1 million, from $13.3 million for the year ended December 31, 2020.
The increase in selling, general and administrative expense was primarily driven by the acquisitions of PlumRiver
and Sue Bryce in December 2020 and April 2021, respectively.
47
Depreciation and Amortization Expense
Depreciation and amortization expense for the All Other category orr
f $6.3 million for the year ended December
31, 2021 decreased $1.1 million, or 14.9%, from $7.4 million for the year ended December 31, 2020. The decrease
was due to lower amortization on the definite-lived trade name and customer relationship intangible assets which
were impaired in the first and fourth quarters of 2020.
Goodwill Impairments
During 2020, we recorded non-cash goodwill impairment charges of $30.2 million in connection with
reporting units under the All Other category in relation to our interim and annual impairment assessments. Refer to
the consolidated goodwill
in this
Management’s Discussion and Analysis of Financial Condition and Results of Operations for further discussion on
goodwill impairment.
impairment discussion under
the heading, Goodwill
Impairment, above
a
Intangible Asset Impairments
In connection with the triggering event in the first quarter of 2020 described above, we performed impairment
assessments of long-lived assets and indefinite-lived assets and recorded non-cash impairment charges related to
long-lived assets and indefinite-lived intangible assets under the All Other category of $0.8 million and $5.2 million,
respectively.
Corporate
Selling, general and administrative expenses
Depreciation and amortization expense
Total operating expenses
Selling, General and Administrative Expenses
Year Ended December 31,
2021
2020
(dollars in millions)
Variance $
Variance %
$
$
68.3 $
2.4
70.7 $
54.5 $
2.9
57.4 $
13.8
(0.5)
13.3
25.3%
(17.2)%
23.2%
During the year ended December 31, 2021, selling, general and administrative expenses of $68.3 million for
corporate-level activity increased by $13.8 million, or 25.3%, from $54.5 million for the year ended December 31,
2020. The increase in selling, general and administrative expense was primarily driven by higher compensation and
benefits expense, higher stock-based compensation costs and higher transition costs, including one-time severance
expense.
Depreciation and Amortization Expense
Depreciation and amortization expense relating to corporate-level activity of $2.4 million for the year ended
December 31, 2021 decreased $0.5 million, or 17.2%, from $2.9 million for the year ended December 31, 2020.
Interest Expense; Benefit from Income Taxes; Net Loss; Adjusted EBITDA
Interest Expense
Interest expense of $15.8 million for the year ended December 31, 2021 decreased $4.8 million, or 23.3%,
from $20.6 million for the year ended December 31, 2020. The decrease was primarily attributable to a decrease in
the variable interest rate on our Amended and Restated Term Loan Facility, for which the average rate during 2021
was 2.60%, compared to 3.28% during 2020, and a $0.9 million decrease in interest expense related to lower
borrowings under the Amended and Restated Revolving Credit Facility.
48
Benefit from Income Taxes
For the years ended December 31, 2021 and 2020, we recorded a benefit from income taxes of $1.3 million
and $57.6 million, respectively. The decrease in our benefit from income taxes of $56.2 million for the year ended
December 31, 2021 compared to the prior year was primarily attributable to the impact of lower non-cash charges
related to goodwill and intangible asset impairments, offset by lower other income and higher operating losses
incurred as a result of the continued impact of the COVID-19 pandemic.
Net Loss
Net loss of $78.1 million for the year ended December 31, 2021 decreased $555.5 million from net loss of
$633.6 million for the year ended December 31, 2020. The key drivers of the decrease in net loss were the decreases
in non-cash goodwill and intangible asset impairment charges and interest expense, partly offset by the higher
corporate overhead expense and lower benefits from income taxes described above.
Adjusted EBITDA
Total Adjusted EBITDA of $45.7 million for the year ended December 31, 2021 decreased $26.2 million, or
36.4%, from $71.9 million for the year ended December 31, 2020. The decrease in Adjusted EBITDA was primarily
attributable to lower other income related to event cancellation insurance proceeds received or confirmed during the
year as well as lower operating profits as a result of the continued impact of the COVID-19 pandemic.
Adjusted EBITDA is a financial
measure that is not calculated in accordance with GAAP. For a discussion of
our presentation of Adjusted EBITDA, see footnote 4 to the table under the heading “Results of Operations -
Comparison of the Year Ended December 31, 2021 to the Year Ended December 31, 2020”.
ff
Liquidity and Capital Resources
Liquidity describes the ability of a company to generate sufficient cash flows to meet the cash requirements of
its business operations,
including working capital needs, debt service, acquisitions, other commitments and
contractual obligations. We consider liquidity in terms of cash flows from operations and their sufficiency to fund
our operating and investing activities.
In March 2020, the World Health Organization categorized the Coronavirus Disease 2019 (“COVID-19”) as a
pandemic, and the President of the United States declared the COVID-19 outbreak a national emergency. In
conjunction with this declaration and the spread of COVID-19 across the United States, recommendations and
mandates were handed down by various local, state and federal government agencies regarding social distancing,
containment areas and against large gatherings, as well as quarantine requirements. In addition, travel restrictions
were imposed by the United States and foreign governments, and by companies with respect to their employees, and
various event venues announced indefinite closures. As a result of these and various other factors, management
made the decision to cancel substantially all of our face-to-face events scheduled through the end of 2020.
In
addition, beginning in October 2020, management announced the cancellation or postponement of numerous live
events that were scheduled for the first half of 2021, including all but several relatively small live events staging in
the first six months of 2021. Following the reopening of most major municipalities in the United States in June
2021, we traded 56 in-person events. As expected, the continued effects of COVID-19 related issues such as
international travel restrictions and the need to postpone several events, negatively impacted the financial results of
the Company’s fiscal year 2021. While travel restrictions on international travelers to the United States were lifted
in the fourth quarter of 2021, the ongoing effects of COVID-19 on the Company’s operations and event calendar
have had, and will continue to have, a material negative impact on its financial results and liquidity, and such
negative impact may continue beyond the containment of such outbreak.
t
The assumptions used to estimate our liquidity are subject to greater uncertainty because we have never
previously cancelled or postponed all upcoming events for a period of over a year due to a pandemic where the
timing for resolution and ultimate impact of the pandemic remains uncertain. Management cannot estimate with
certainty (i) when we will be able to resume full event operations and, once resumed, (ii) whether event exhibitors
and attendees will attend our events. Therefore, current estimates of revenues and the associated impact on liquidity
49
could differ materially in the future. As a consequence, management cannot estimate the ultimate impact on our
business, financial condition or near or longer term financial or operational results. During the years ended
December 31, 2020 and 2021, we implemented several actions to preserve cash and strengthen the Company’s
liquidity position, including, but not limited to:
•
•
•
•
Completing the sale of its 7% Series A Convertible Redeemable Preferred Stock, generating net
proceeds of $382.7 million;
Reducing its expense structure across all key areas of discretionary spending;
Significantly reducing the use of outside contractors; and
Suspending the previous quarterly cash dividend.
Further, Emerald maintains event cancellation insurance to protect against losses due to the unavoidable
cancellation, postponement, relocation and enforced reduced attendance at events due to certain covered events.
Specifically, for the policies covering calendar years 2021 and 2020, Emerald is insured for losses due to event
cancellations caused by the outbreak of communicable diseases, including COVID-19. However, Emerald’s
renewed event cancellation insurance policies for the calendar year 2022 do not cover losses due to event
cancellations caused by the outbreak of communicable diseases, including COVID-19. In addition, coverage for
each of our event cancellation insurance policies extends to include additional promotional and marketing expenses
necessarily incurred by us should a covered loss occur. These policies also include a terrorism endorsement covering
an act of terrorism and/or threat of terrorism directed at the insured event or within the United States or its
territories. The aggregate limit under these event cancellation insurance policies is approximately $191.1 million in
2020, $191.4 million in 2021 and $100.0 million in 2022 if losses arise for reasons within the scope of these
policies.
In addition to these primary policies, Emerald maintains separate event cancellation insurance policies for the
Surf Expo Summer 2020, Surf Expo Winter 2021, Surf Expo Winter 2022 and Surf Expo Summer 2022 shows, with
respective coverage limits of $6.0 million, $7.7 million, $8.4 million and $6.5 million. Similar to the primary event
cancellation insurance policies, coverage for the outbreak of communicable disease, including COVID-19, is
included for the policies covering Surf Expo Summer 2020 and Surf Expo Winter 2021, but not included for the
policies covering Surf Expo Winter 2022 and Surf Expo Summer 2022.
We are in the process of pursuing claims under the 2021 and 2020 event cancellation insurance policies to
offset the financial impact of cancelled and postponed events as a result of COVID-19. To date, we have submitted
tely
claims related to impacted or cancelled events previously scheduled to take place in 2020 and 2021 of approxima
$167.0 million and $82.3 million, respectively. Other income recognized to date, related to insurance proceeds
received or confirmed on the claims related to events previously scheduled to take place in 2021 and 2021, totaled
$43.0 million and $141.4 million, respectively. During the years ended December 31, 2021 and 2020, the Company
recorded Other income of $77.4 million and $107.0 million, respectively, related to event cancellation insurance
claim proceeds deemed to be realizable. All of the $77.4 million in Other income was received in 2021. Outstanding
claims are subject to review and adjustment and there is no guarantee or assurance as to the amount or timing of
future recoveries from Emerald’s event cancellation insurance policies.
a
On March 27, 2020, the U.S. government enacted the Coronavirus Aid, Relief, and Economic Security Act
(“CARES Act”), which provides for the ability of employers to delay payment of employer payroll taxes during
2020 after the date of enactment. As a result, the payment approximately $1.8 million of our employer payroll taxes
otherwise due in 2020 will be delayed, with 50% due by December 31, 2021 and the remaining 50% due by
December 31, 2022. The Company paid $0.9 million of the deferred employer payroll taxes in December 2021.
As of December 31, 2021, we had $519.7 million of borrowings outstanding under the Amended and Restated
Term Loan Facility, which included unamortized deferred financing fees of $1.9 million and unamortized original
issue discount of $1.4 million, with an additional $109.0 million available to borrow (after giving effect to $1.0
million letters of credit outstanding) under the Amended and Restated Revolving Credit Facility. Borrowings under
our Amended and Restated Term Loan Facility are subject
to mandatory prepayments under specified
circumstances, including 50.0% of Excess Cash Flow, subject to step-downs to 25% and 0% of excess cash flow at
certain leverage based thresholds, and with 100% of the net cash proceeds of asset sales and casualty events in
50
excess of certain thresholds (subject to certain reinvestment rights). If these thresholds are triggered, we would be
required to make these mandatory prepayments. See “--Long-Term Debt-Amended and Restated Senior Secured
Credit Facilities” below for more detail regarding the terms of our Amended and Restated Senior Secured Credit
Facilities.
Based on these actions, assumptions regarding the impact of COVID-19, and expected insurance recoveries,
we believe that the Company’s current financial resources will be sufficient to fund its liquidity requirements for at
least the next twelve months.
Dividend Policy
We paid a dividend of $0.0725 per share in the first quarter of 2019 and $0.0750 per share in each of the
second, third and fourth quarters of 2019 and first quarter of 2020. On March 20, 2020, due to the negative impact of
COVID-19 on our business, our Board of Directors temporarily suspended the Company’s regular quarterly cash
dividend on its common stock. The payment of any such dividend in future quarters is subject to the discretion of
our board of directors and depending upon our results of operations, cash requirements, financial condition,
contractual restrictions, restrictions imposed by applicable laws and other factors that our board of directors may
deem relevant, and the amount of any future dividend payment may be changed or terminated in the future at any
time and for any reason without advance notice.
Our business is conducted through our subsidiaries. Dividends, distributions and other payments from, and
cash generated by, our subsidiaries will be our principal sources of cash to repay indebtedness, fund operations and
pay dividends. Accordingly, our ability to pay dividends to our stockholders is dependent on the earnings and
distributions of funds from our subsidiaries. In addition, the covenants in the agreements governing our existing
indebtedness, including the Amended and Restated Senior Secured Credit Facilities, significantly restrict the ability
of our subsidiaries to pay dividends or otherwise transfer assets to us. See “—Long-Term Debt”, “Risk Factors—
Risks Relating to Ownership of Our Common Stock—Because we are a holding company with no operations of our
own, we rely on dividends, distributions, and transfers of funds from our subsidiaries” and “Risk Factors—Risks
Relating to Ownership of Our Common Stock—We cannot assure you that we will continue to pay dividends on our
common stock, and our indebtedness could limit our ability to pay dividends on our common stock.”
Share Repurchases
Our Board of Directors approved a $30.0 million share repurchase program in the third quarter of 2019. We
settled the repurchase of 853,557 shares of our common stock for $8.3 million during the year ended December 31,
2019. The $30.0 million share repurchase program was discontinued in the first quarter of 2020.
On October 5, 2020, our Board of Directors authorized and approved a new $20.0 million share repurchase
program (the “October 2020 share repurchase program”. Share repurchases may be made from time to time through
and including December 31, 2021, subject to early termination or extension by the Board of Directors, through open
market purchases, block transactions, privately negotiated purchases or otherwise. The Company repurchased
2,498,118 shares for $12.4 million during the year ended December 31, 2021 under this repurchase program. There
was $6.8 million remaining available for share repurchases under the October 2020 Share Repurchase Program as of
December 31, 2021.
On October 29, 2021, our Board of Directors approved extension and expansion of the October 2020 share
repurchase program, which allows for the repurchase of $20.0 million of our Common Stock through December 31,
2022, subject to early termination or extension by the Board of Directors. The share repurchase program may be
suspended or discontinued at any time without notice.
51
Cash Flows
The following table summarizes the changes to our cash flows for the periods presented:
Statement of Cash Flows Data
NNet cash provided by (used in) operating
activities
NNet cash used in investing activities
NNet cash (used in) provided by financing
activities
Operating Activities
2021
Year Ended December 31,
2020
(unaudited)
(dollars in millions)
2019
$
$
$
90.0
$
(131.9) $
(37.1) $
(37.3) $
(22.2) $
360.1
$
67.8
(16.7)
(62.0)
Operating activities consist primarily of net loss adjusted for noncash items that include goodwill and
intangible asset
impairments, depreciation and amortization, deferred income taxes, amortization of deferred
financing fees and debt discount, share-based compensation, plus the effect of changes during the period in our
working capital.
Net cash provided by operating activities for the year ended December 31, 2021 increased $127.1 million to
$90.0 million provided by operating activities, from $37.1 million used in operating activities during the year ended
December 31, 2020. The increase was primarily due to a $150.8 million increase in cash generated by working
capital, from $62.9 million in cash generated by working capital during the current year compared to the use of
$87.9 million in cash for working capital during the year ended December 31, 2020. This increase was primarily
attributable to higher deferred revenues, partially offset by higher accounts receivable, related to increased sales
activity as our live events begin to emerge from the COVID-19 pandemic as well as the receipt of event cancellation
insurance claim proceeds during the current year. These working capital improvements were partially offset by
refunds paid to customers for live events that were cancelled or postponed due to COVID-19 during 2020 and 2021.
Net loss and non-cash adjustments to net loss generated $27.1 million in cash during the year ended December 31,
2021 compared to $50.8 million in cash generated during the prior year. The primary driver of this decline was
lower non-cash goodwill and impairment addbacks offset by lower net loss and deferred income tax benefit
addbacks during the current year.
Net cash used in operating activities for the year ended December 31, 2020 decreased $104.9 million to $37.1
million used in operating activities, from $67.8 million provided by operating activities during the year ended
December 31, 2019. The decrease was primarily due to a $583.6 million increase in net loss and a $70.1 million
increase in cash used for working capital. These were partially offset by a $548.8 million increase in non-cash
reconciling adjustments driven by increases in non-cash goodwill and intangible asset impairment charges of $534.3
million and $59.8 million, respectively, partly offset by decreases of $42.7 million for deferred income taxes and
$3.4 million for depreciation and amortization.
Investing Activities
Investing activities consist of business acquisitions and purchases of other productive assets, investments in
information technology and capital expenditures to furnish or upgrade our offices.
Net cash used in investing activities for the year ended December 31, 2021 increased $94.6 million to $131.9
million from $37.3 million in the year ended December 31, 2020. The increase was primarily due to increased
aggregate cash used for business acquisitions during the year ended December 31, 2021 of $125.3 million compared
to $33.3 million in the prior year. The Company completed two business acquisitions in each of the years ended
December 31, 2021 and 2020. Net cash used in investing activities for the year ended December 31, 2020 increased
$20.6 million, or 123.4%, to $37.3 million from $16.7 million in the year ended December 31, 2019. The increase
was due to increased cash used for business acquisitions during the year ended December 31, 2020 compared to the
52
prior year.
In the year ended December 31, 2020, we completed two acquisitions for cash consideration of $33.3
million, while during the year ended December 31, 2019, we completed one acquisition in the prior year for
aggregate cash consideration of $12.8 million. Net cash used in investing activities for the year ended December 31,
2019 decreased $58.0 million, or 77.6%, to $16.7 million from $74.7 million in the year ended December 31, 2018.
See Note 4, Business Acquisitions, in the notes to the audited consolidated financial statements included elsewhere
in this Annual Report on Form 10-K for additional information with respect to the acquisitions. We have minimal
capital expenditure requirements. Capital expenditures totaled $6.6 million, $4.0 million and $3.9 million in the
years ended December 31, 2021, 2020 and 2019, respectively.
Financing Activities
Financing activities primarily consist of borrowing and repayments on our debt to fund business acquisitions
and our operations.
Net cash used in financing activities for the year ended December 31, 2021 was $22.2 million, comprised of
$12.4 million in share repurchases associated with our publicly announced share repurchase programs, $5.7 million
in repayments of principal on our Amended and Restated Term Loan Facilities and $4.2 million in payments of
deferred consideration related to business acquisitions. Net cash provided by financing activities for the year ended
December 31, 2020 was $360.1 million, comprised of $382.7 million of net proceeds for issuance of redeemable
convertible preferred stock, partly offset by $10.0 million in repayments net of borrowings on our Amended and
Restated Senior Revolving Credit Facility, $5.4 million in cash dividend payments, $0.9 million in share repurchases
associated with our publicly announced share repurchase programs, $5.7 million in repayments of principal on our
Amended and Restated Term Loan Facilities and a $0.8 million payment of deferred consideration related to a
business acquisition. Net cash used in financing activities for the year ended December 31, 2019 was $62.0 million,
comprised of $46.0 million in repayments of borrowings on our Amended and Restated Senior Revolving Credit
Facility, $21.3 million in quarterly cash dividend payments, $8.3 million in share repurchases associated with our
publicly announced share repurchase programs, $5.7 million in repayments of principal on our Amended and
Restated Term Loan Facilities and a $1.0 million payment of deferred
consideration related to a business
acquisition. These were offset by net proceeds of $16.0 million borrowings on our Amended and Restated Senior
Revolving Credit Facility and $4.3 million in proceeds from common stock issuances related to the exercise of
employee equity awards.
ff
Free Cash Flow
Free Cash Flow of $83.4 million for the year ended December 31, 2021 increased $124.5 million, from
outflow of $41.1 million for the year ended December 31, 2020. Free Cash Flow of negative $41.1 million for the
year ended December 31, 2020 decreased $105.0 million, from inflowff
of $63.9 million for the year ended December
31, 2019.
Free Cash Flow is a financial
measure that is not calculated in accordance with GAAP. For a discussion of our
presentation of Free Cash Flow, see footnote 5 to the table under the heading “Results of Operations - Comparison
of the Year Ended December 31, 2021 to the Year Ended December 31, 2020”.
ff
Off-Balance Sheet Commitments
We are not party to, and do not typically enter into any, off-balance sheet arrangements.
53
Long-Term Debt
Amended and Restated Senior Secured Credit Facilities
On February 14, 2020, Emerald Events Holding, Inc., the borrower under the Amended and Restated Senior
Secured Credit Facilities, was renamed Emerald X, Inc (“Emerald X”). The Amended and Restated Term Loan
Facilities include a seven-year $565.0 million senior secured term loan facility, scheduled to mature on May 22,
2024 (the “Amended and Restated Term Loan Facility”) and an Amended and Restated Revolving Credit Facility
(as defined below).
The Amended and Restated Senior Secured Credit Facilities allows forff
Emerald X to choose from the
following two interest rate options:
Alternate Base Rate (“ABR”) loans bear interest at a rate equal to a spread, or applicable margin, above
the greatest of (i) the administrative agent’s prime rate, (ii) the Federal Funds Rate plus 50 basis points,
and (iii) the one month London Interbank Offered Rate (“LIBOR”) plus 1.00%.
-
or
- LIBOR loans bear interest at a rate equal to a spread, or applicable margin, over the LIBOR rate.
The spread, or applicable margin, was 1.75% for ABR loans and 2.75% for LIBOR loans through August 6,
2020. Beginning in the first quarter of 2018, (i) the applicable margin steps down by 0.25% if Emerald X’s Total
First Lien Net Leverage Ratio (as defined in the Amended and Restated Senior Secured Credit Facilities) is lower
than 2.75 to 1.00 and (ii) the applicable margin under the Amended and Restated Revolving Credit Facility (but not
the Amended and Restated Term Loan Facility) steps down by an additional 0.25% if Emerald X’s Total First Lien
Net Leverage Ratio is less than 2.50 to 1.00. As a result of Company’s Total First Lien Net Leverage Ratio
decreasing below 2.50 to 1.00 (as defined below), from August 7, 2020 through December 31, 2020, borrowings
under the Revolving Credit Facility were subject to an interest rate equal to LIBOR plus 2.25% or ABR plus 1.25%.
The Amended and Restated Senior Secured Credit Facilities also include an uncommitted incremental
facility which, subject to certain conditions, provides forff
additional term loans in the sum of:
(X)
if the incremental loans are first lien loans, an amount such that the Total First Lien Net
(i)
Leverage ratio does not exceed 4.00:1.00,
(ii) if the incremental loans are junior lien loans, an amount such that the Total Net Secured
Leverage Ratio (as defined in the Amended and Restated Senior Secured Credit Facilities) does
not exceed 4.00:1.00,
(iii)
if the incremental loans are unsecured, an amount such that either the Total Net Leverage
Ratio does not exceed 5.00:1.00 or the Fixed Charge Coverage Ratio (as defined in the Amended
and Restated Senior Secured Credit Facilities) is not less than 2.00:1.00, or, in each case, if the
incremental loans are incurred with a permitted acquisition, an amount such that the applicable
leverage ratio will not increase as a result of the permitted acquisition (on a pro forma basis giving
effect to the incremental loans); plusp
(Y)
an amount equal
to certain prior voluntary prepayments,
loan buybacks and commitment
reductions of loans under the Amended and Restated Senior Secured Credit Facilities, plusp
(Z)
an amount equal to the greater of $160 million and 100% of Acquisition Adjusted EBITDA
(which is defined as “Consolidated EBITDA” in the credit agreement governing the Amended and Restated Senior
Secured Credit Facilities).
54
On June 25, 2021, Emerald X entered into a Third Amendment
to Amended and Restated Credit
Agreement (the “Amendment”), by and among Emerald X, as Borrower, the guarantors party thereto, the lenders
party thereto and Bank of America, N.A., as administrative agent, which amends that certain Amended and Restated
Credit Agreement, dated as of May 22, 2017. Pursuant to the Amendment, the existing Credit Agreement was
modified as follows:
•
•
The maturity of the revolving commitments under the Credit Agreement was extended by 18 months
to November 23, 2023;
The aggregate revolving commitments under the Credit Agreement was reduced from $150,000,000
to $110,000,000;
• A condition to future revolving advances was added such that the Borrower is only permitted to
borrow new revolving loans if the aggregate amount of unrestricted cash of the Borrower and its
consolidated subsidiaries is no more than $40,000,000 (subject to certain exceptions and exclusions);
and
•
From and after the effective date of the Amendment, certain dividends and distributions to
stockholders will be limited to the greater of (i) $40,000,000 and (ii) 35% of the cumulative amount
of Consolidated EBITDA (excluding proceeds of event cancellation insurance), with amounts
incurred in reliance on clause (i) above
not to exceed $20,000,000 in any one fiscal year.
a
Emerald X is required to pay a quarterly commitment fee in respect of the unutilized commitments under
the Amended and Restated Revolving Credit Facility in an amount equal to 0.50% per annum, calculated on the
unused portion of the facility, which may be reduced to 0.375% upon achievement of a Total First Lien Ratio of
3.50 to 1.50. Upon the issuance of letters of credit under the Amended and Restated Revolving Credit Facility,
Emerald X is required to pay fronting fees, customary issuance and administration fees and a letter of credit fee
equal to the then-applicable margin (as determined by reference to LIBOR) for the Amended and Restated
Revolving Credit Facility.
The Amended and Restated Term Loan Facility requires repayment in equal quarterly installments of
0.25% of the $565.0 million, with the balance due at maturity. Installment payments on the Amended and Restated
Term Loan Facility are due on the last business day of each quarter, commencing on September 29, 2017.
Subject to the certain customary exceptions and limitations, Emerald X. is required to prepay amounts
outstanding under the Amended and Restated Term Loan Facility under specified circumstances, including 50.0% of
Excess Cash Flow (“ECF”), subject to step-downs to 25% and 0% of excess cash flow at certain leverage based
thresholds, and with 100% of the net cash proceeds of asset sales and casualty events in excess of certain thresholds
(subject to certain reinvestment rights).
All obligations under the Amended and Restated Senior Secured Facility are guaranteed by Emerald X’s
direct parent company and, subject to certain exceptions, by all of Emerald X’s direct and indirect wholly owned
domestic subsidiaries. As of December 31, 2021, all of Emerald X’s subsidiaries and Emerald X’s direct parent have
provided guarantees.
Subject to certain limitations, the obligations under the Amended and Restated Senior Secured Credit
Facilities are secured by a perfected first priority security interest in substantially all tangible and intangible assets
owned by Emerald X or by any guarantor.
limitations on certain fundamental changes (including, without
The Amended and Restated Senior Secured Credit Facilities contain a number of customary incurrence-
based covenants imposing certain restrictions on our business, including limitations on indebtedness; limitations on
liens;
limitation, mergers, consolidations,
liquidations and dissolutions); limitations on asset sales; limitations on dividends and other restricted payments;
limitations on investments, loans and advances; limitations on certain repayments of subordinated indebtedness;
limitations on transactions with affiliates; limitations on changes in fiscal periods; limitations on agreements
restricting liens and/or dividends; and limitations on changes in lines of business.
55
Certain of these incurrence-based covenants restrict, subject to various exceptions, our ability to take
certain actions (such as incurring additional secured and unsecured indebtedness, making certain investments and
paying certain dividends) unless we meet certain minimum Fixed Charge Coverage Ratio or maximum Total First
Lien Net Leverage Ratio and/or Total Net Secured Leverage Ratio standards. These ratios are calculated on the
basis of our Acquisition Adjusted EBITDA (which is defined as “Consolidated EBITDA” in the credit agreement
governing the Amended and Restated Senior Secured Credit Facilities), calculated on a trailing four-quarter basis.
In addition,
the Amended and Restated Revolving Credit Facility contains a financial
maintenance
covenant (the “Financial Covenant”) requiring Emerald X to comply with a 5.50 to 1.00 Total First Lien Net
Leverage Ratio, which is defined as the ratio of Consolidated Total Debt (as defined in the Amended and Restated
Senior Secured Credit Facilities) secured on a first
lien basis, net of unrestricted cash and cash equivalents (“Total
First Lien Net Debt”) to Acquisition Adjusted EBITDA. This financial covenant is tested quarterly only if the
aggregate amount of revolving loans, swingline loans and letters of credit outstanding under the Amended and
Restated Revolving Credit Facility (net of up to $10.0 million of outstanding letters of credit) exceeds 35% of the
total commitments thereunder. We were not required to test the Financial Covenant at December 31, 2021 or 2020.
ff
ff
Events of default under the Amended and Restated Senior Secured Credit Facilities include, among others,
lts;
nonpayment of principal when due;d
material
inaccuracy of representations and warranties; certain bankruptcy and insolvency events; material
unsatisfied or unstayed judgments; certain ERISA events; change of control; or actual or asserted invalidity of any
guarantee or security document.
or other amounts; cross-defaults; covenant defauff
nonpayment of interest, fees
ff
As of December 31, 2021, we were in compliance with the terms of the Amended and Restated Senior
Secured Credit Facilities.
Modifications to our Debt Agreements
We may, from time to time, repurchase or otherwise retire or extend our debt and/or take other steps to reduce
our debt, lower our interest payments or otherwise improve our financial position. These actions may include open
market debt repurchases, negotiated repurchases, other retirements of outstanding debt and/or opportunistic
refinancing, amendment or repricing of debt. The amount of debt that may be repurchased or otherwise retired or
refinanced, if any, will depend on market conditions, trading levels of our debt, our cash position, compliance with
debt covenants and other considerations. Our affiliates may also purchase our debt from time to time, through open
market purchases or other transactions. In such cases, our debt may not be retired, in which case we would continue
to pay interest in accordance with the terms of the debt, and we would continue to reflect the debt as outstanding in
our consolidated balance sheets.
Contractual Obligations and Commercial Commitments
The table below summarizes our contractual obligations as of December 31, 2021.
Contractual obligations(1)
Long-term debt obligations(2)
Short-term debt obligations(3)
Operating lease obligations(4)
Interest on long-term debt obligations(5)
Totals:
Payments Due By Period
Total
Less Than
1 Year
1-3 Years
3-5 Years
More Than
5 Years
$
$
81.5 $
519.7
—
20.2
32.5
653.9 $
(dollars in millions)
33.2 $
514.0
—
8.4
18.8
574.4 $
44.3 $
5.7
—
4.7
13.7
68.4 $
4.0 $
—
—
7.1
—
11.1 $
—
—
—
—
—
—
(1) We have entered into certain contractual obligations to secure trade show venues. These agreements are not
unilaterally cancellable by us, are legally enforceable and specify fixed or minimum amounts or quantities of
goods or services at fixed or minimum prices.
56
(2) Represents principal obligations with respect to borrowings under the Amended and Restated Term Loan
Facility.
(3) Represents principal obligations with respect to borrowings under the Amended and Restated Revolving
Credit Facility.
(4) We have entered into certain operating leases for real estate facilities. These agreements are not unilaterally
cancellable by us, are legally enforceable and specify fixed or minimum amounts of rents payable at fixed or
minimum prices.
(5) Represents interest expense on borrowings under the Amended and Restated Term Loan Facility using the
interest rates in effect at December 31, 2021. Actual cash flows may differ significantly due to changes in
underlying estimates.
Critical Accounting Policies and Estimates
The preparation of financial statements in conformity with accounting principles generally accepted in the
United States requires the appropriate application of certain accounting policies, some of which require us to make
estimates and assumptions about future events and their impact on amounts reported in our consolidated financial
statements. Since future events and their impact cannot be determined with absolute certainty, the actual results will
inevitably differ from our estimates.
We believe the application of our accounting policies, and the estimates inherently required therein, are
reasonable. Our accounting policies and estimates are reevaluated on an ongoing basis and adjustments are made
when facts and circumstances dictate a change.
The policies and estimates discussed below involve the selection or application of alternative accounting
policies that are material to our consolidated financial statements. With respect to critical accounting policies, even a
relatively minor variance between actual and expected experience can potentially have a materially favorable or
unfavorable impact on subsequent results of operations.
Our accounting policies are more fully described in Note 1, Description of Business and Summary of
Significant Accounting Policies, in the notes to our audited consolidated financial statements included elsewhere in
this Annual Report on Form 10-K. Management has discussed the selection of these critical accounting policies and
estimates with members of our board of directors.
We have certain accounting policies that require more significant management judgment and estimates than
others. These include our accounting policies with respect to revenue recognition, goodwill and indefinite-lived
intangibles, definite-lived intangibles, share-based compensation and accounting for income taxes, which are more
fully described below.
Revenue Recognition, Deferred Revenue and Allowance for Credit Losses
Trade Shows and Other Events Revenue
A significant portion of our annual revenue is generated from the production of trade shows and conference
events, including booth space sales, registration fees and sponsorship fees. We recognize revenue in the period the
trade show or other event stages as the Company’s performance obligations have been satisfied. As a result of the
COVID-19 related show cancellations described above, trade show revenues declined significantly during the years
ended December 31, 2021 and 2020. Trade show and other events generated approximately 71%, 79% and 92% of
revenues for the years ended December 31, 2021, 2020 and 2019, respectively.
Exhibitors contract for their booth space and sponsorships up to a year in advance of the trade show. Fees are
typically invoiced and collected in-full prior to the trade show or event and deferred until the event takes place and
all promised services have been provided and performance obligations are met. Similarly, attendees register and are
typically qualified for attendance prior to the show staging. Attendee registration revenues are also collected prior to
the show and deferred until the show stages. Revenue is recognized when our customer receives the benefit of the
promised services and all performance obligations are met. Revenue is recognized at an amount that reflects the
57
consideration we expect to receive in exchange for those services. Customers receive the benefit of our services over
the course of each trade show or other event for our trade shows and conference events. We recognized $103.5
million, $101.2 million and $330.7 million of trade show and other event revenue for the years ended December 31,
2021, 2020 and 2019, respectively.
Because we collect our booth space, sponsorship and attendee registration revenue prior to the trade show
staging, we do not incur substantial bad debt expense, or have exposure to credit losses with relation to these
revenue streams. Any trade show related receivables outstanding 60 days following the month in which a trade show
stages are fully reserved in the allowance for credit losses. Bad debt expense is recognized in the consolidated
statements of loss and comprehensive loss as selling, general and administrative expense. Accounts receivable are
presented on the face of the consolidated balance sheet, net of an allowance for credit losses in 2020 and 2021.
Subscription software and services
We also offer B2B ecommerce and digital merchandising solutions, serving the needs of manufacturers and
retailers, through our Elastic Suite platform. In addition to their respective revenues, these products support our live
events by delivering year-round channels for customer acquisition and development. Revenue consists of
subscription revenue, implementation fees and professional services. Fees associated with implementation are
deferred and recognized over the expected customer life, which is four years. Subscription revenue is generally
recognized over the term of the contract. The Company’s contracts associated with the subscription software and
services are typically three-year terms with one-year renewals. We recognized $11.1 million, zero and zero of
subscription software and services revenue for the years ended December 31, 2021, 2020 and 2019, respectively.
Other Marketing Services Revenue
The remaining portion of our revenues primarily consist of advertising sales for industry publications and
digital products, which are recognized in the period in which the publications are issued or digital products are
provided. Typically, the fees we charge are collected after the publications are issued. We recognized $30.9 million,
$26.2 million and $30.2 million of other marketing services revenue for the years ended December 31, 2021, 2020
and 2019, respectively.
Deferred Revenue
Our deferred revenues generally consist of booth space sales, registration fees and sponsorship fees that are
invoiced prior to the trade show or other event and subscription revenue, implementation fees and professional
services associated with the Company’s subscription software and services. Total deferred revenues, including the
current and non-current portions, were $118.3 million and $48.6 million, as of December 31, 2021 and 2020,
respectively.
Goodwill and Indefinite-Lived Intangible Assets
Goodwill
Goodwill is recorded as the difference, if any, between the aggregate consideration paid for an acquisition and
the fair value of the assets acquired and liabilities assumed resulting from acquisitions. Goodwill is not amortized
but instead tested for impairment at least annually or more frequently should an event or circumstances indicate that
a reduction in fair value of the reporting unit may have occurred. We test for impairment on October 31 of each
year, or more frequently if events and circumstances warrant. Such events and circumstances may be a significant
change in our business climate, economic and industry trends, legal factors, negative operating performance
indicators, significant competition or changes in strategy. We perform our goodwill impairment test at the reporting
value method based on management’s judgments and assumptions or third party valuations.
unit level, using a fair
The fair value of a reporting unit refers to the price that would be expected to be received to sell the reporting unit in
an orderly transaction between market participants at the measurement date.
ff
In testing goodwill for impairment, we first
assess qualitative factors to determine whether the existence of
events or circumstances leads to a determination that it is more likely than not that the fair value of a reporting unit
is less than its carrying amount. If, after assessing the totality of events or circumstances, we determine it is not more
likely than not that the fair value of a reporting unit is less than its carrying amount, then additional impairment
testing is not required. If the carrying amount of goodwill exceeds the fair value, an impairment loss is recognized in
ff
58
an amount equal to the excess of the carrying amount over the fair value of the reporting unit. We would also be
required to reduce the carrying amounts of the related assets on our balance sheet.
Determining the fair value of a reporting unit requires the application of judgment and involves the use of
significant estimates and assumptions including, projections of future cash flows, revenue growth rates, weighted
average cost of capital, forecasting future sales and expenses, selecting appropriate discount rates and other factors
which can be affected by changes in business climate, economic conditions, the competitive environment and other
factors. We base these fair value estimates on assumptions our management believes to be reasonable but which are
unpredictable and inherently uncertain. A change in underlying assumptions would cause a change in the results of
the tests and, as such, could cause fair value to be less than the carrying amounts and result in an impairment of
goodwill in the future. Additionally, if actual results are not consistent with the estimates and assumptions or if there
are significant changes to our planned strategy, it may cause fair value to be less than the carrying amounts and
result in additional impairments of goodwill in the future. We corroborate the reasonableness of the total fair value
of the reporting unit with our market capitalization. Our market capitalization is calculated using the number of
shares outstanding and stock price of our publicly traded shares. In the event of a goodwill impairment, we would be
required to record an impairment, which would impact earnings and reduce the carrying amounts of goodwill on the
consolidated balance sheet.
We also consider the amount of headroom for our reporting units when determining whether an impairment
existed. Headroom is the difference between the fair value of a reporting unit and its carrying value. In performing
our annual impairment analysis as of October 31, 2021, the fair values of the reporting units which were not
impaired exceeded their carrying values by amounts ranging from zero to 458%. Of the $400.7 million of goodwill,
the carrying value equals the fair value for $6.7 million as of October 31, 2021. The fair values of the respective
reporting units were determined primarily by discounting estimated future cash flows, which were determined based
on revenue and expense long-term growth assumptions ranging from zero to growth of 3.5%, at a weighted average
cost of capital (discount rate) ranging from 12.0% to 13.5%.
Accordingly, a relatively small change in the underlying assumptions, including if the financial performance
of the reporting unit does not meet expectations in future years or a decline occurs in the market price of our
publicly traded stock, may cause a change in the results of the impairment assessment in future periods and, as such,
could result in an impairment of goodwill, for which the carrying amount is $514.2 million as of December 31,
2021. The aggregate remaining goodwill carrying value of reporting units with impairment was $6.7 million as of
December 31, 2021.
Indefinite-Lived Intangible Assets
The annual evaluation for impairment of indefinite-lived intangible assets is a two-step process. The first step
is to perform a qualitative impairment assessment. If this qualitative assessment indicates that, more likely than not,
the indefinite lived intangible assets are not impaired, then no further testing is performed. If the qualitative
assessment indicates that, more likely than not, the indefinite lived intangible assets are impaired, then the fair value
of the indefinite lived intangible assets must be calculated. If the carrying value exceeds the fair value, an
impairment loss is recorded for that excess.
Indefinite-lived intangible assets are not amortized but instead tested for impairment at least annually or more
frequently should an event or circumstances indicate that a reduction
in fair value may have occurred. We test for
impairment on October 31 of each year, or more frequently if events and circumstances warrant. Such events and
circumstances may be a significant change in our business climate, economic and industry trends, legal factors,
negative operating performance indicators, significant competition or changes in strategy. We perform testing of
indefinite-lived intangible assets, other than goodwill, at the asset group level using the relief from royalty method.
If the carrying value exceeds the fair value, an impairment loss is recorded for that excess. We would also be
required to reduce the carrying amounts of the related assets on our balance sheet.
d
See Note 6, Intangible Assets and Goodwill, in the notes to the consolidated financial statements included
elsewhere in this Annual Report on Form 10-K for additional information with respect to goodwill and indefinite-
lived intangible assets.
59
Definite-Lived Intangible Assets
Definite-lived intangible assets consist of certain trade names, acquired technology, customer relationships
and other amortized intangible assets. Definite-lived intangible assets are amortized over their estimated useful lives
based on the pattern of expected economic benefit. Intangible assets with finite lives are stated at cost, less
accumulated amortization and impairment losses, if any.
Customer relationship intangibles
Definite-lived trade names
Acquired technology
Computer software
2021
Estimated
Useful Life
4-10 years
10-30 years
7 years
3-7 years
Weighted
g
Average
9 years
23 years
7 years
5 years
With respect to business acquisitions, the fair values of acquired definite-lived intangibles are estimated
using a relief from royalty method. Input assumptions regarding future cash flows, growth rates, discount rates and
tax rates used in developing the present value of future cash flow projections are the basis of the fair value
calculations.
Impairment of Long-Lived Assets
We review long-lived assets, including tangible assets and other intangible assets with definitive lives, for
impairment whenever events or changes in circumstances indicate that the carrying amount of the assets may not be
recoverable. We conduct our long-lived asset impairment analysis by grouping assets and liabilities at the lowest
level for which identifiable cash flows are largely independent of the cash flows of other assets and liabilities and
do
evaluate the asset group against the sum of the undiscounted future cash flows. If the undiscounted cash flows
not indicate the carrying amount of the asset group is recoverable,
an impairment is measured as the amount by
which the carrying amount of the asset group exceeds its fair value based on the discounted cash flow analysis. If
the carrying amount of an intangible asset exceeds its fair value, we recognize an impairment loss in an amount
equal to that excess. We would also be required to reduce the carrying amounts of the related assets on our balance
sheet.
a
ff
See Note 6, Intangible Assets and Goodwill, in the notes to the consolidated financial statements included
with respect to impairments of long-lived
elsewhere in this Annual Report on Form 10-K for additional information
assets.
ff
60
Stock-Based Compensation
We use share-based compensation, including stock options and restricted stock units, to provide long-term
performance incentives for our employees and non-employee directors. We calculate stock-based compensation
expense for each vesting tranche of stock options using the Black-Scholes option pricing model and recognize such
costs, net of forfeitures, within the consolidated statements of loss and comprehensive loss; however, no expense is
recognized for awards that do not ultimately vest. The determination of the grant date fair value of stock options
using an option-pricing model is affected by a number of assumptions, such as the fair value of the underlying stock,
our expected stock price volatility over the expected term of the options, stock option forfeiture behaviors, risk-free
interest rates and expected dividends, which we estimated as follows:
•
•
•
•
•
•
Fair Value of our Common Stock The fair value per share of common stock for purposes of
determining share-based compensation is the closing price of our common stock as reported on the New
York Stock Exchange on the applicable grant date.
Expected Term The expected option term represents the period of time the option is expected to be
outstanding. The simplified method is used to estimate the term as we do not have sufficient exercise
history to calculate the expected term of stock options.
Volatility The expected volatility is based on considering our limited publicly traded stock price and
historical average volatilities of similar publicly traded companies corresponding to the expected term
of the awards.
Risk-Free Rate — The risk-free rate is based on the yields of United States Treasury securities with
maturities similar to the expected term of stock option for each stock option grant.
Forfeiture Rate — Estimates of pre-vesting forfeitures, or forfeiture rates, were based on our internal
analysis, which primarily considers the award recipients’ position within the Company.
Dividend Yield — Prior to the IPO, we had never declared or paid any cash dividends and had no
intention to pay cash dividends. Consequently, we used an expected dividend yield of zero with respect
to pre-IPO options. In connection with our IPO, we adopted a policy of paying quarterly cash dividends
on our common stock. Our post-IPO stock option grants include an expected dividend yield which is
commensurate with the annual dividends we had been paying since the IPO, until the dividend was
suspended in the first quarter of 2020.
See Note 12, Stock-Based
kk
elsewhere in this Annual Report on Form 10-K for additional information
ff
Compensation, in the notes to the consolidated financial statements included
with respect to stock-based compensation.
Income Taxes
We provide for income taxes utilizing the asset and liability method of accounting. Under this method,
deferred income taxes are recorded to reflect the tax consequences in future years of differences between the tax
bases of assets and liabilities and their financial reporting amounts at each balance sheet date, based on enacted tax
laws and statutory tax rates applicable to the periods in which the differences are expected to affect taxable income.
If it is determined that it is more likely than not that future tax benefits associated with a deferred tax asset will not
be realized, a valuation allowance is provided. The effect on deferred tax assets and liabilities of a change in the tax
rates is recognized in the consolidated statements of loss and comprehensive loss as an adjustment to income tax
expense in the period that includes the enactment date.
We record a liability for unrecognized tax benefits resulting from uncertain tax positions taken or expected to
be taken in a tax return. We recognize interest and penalties, if any, related to unrecognized tax benefits in income
tax expense. See Note 15, Income Taxes, in the notes to our audited consolidated financial statements included
elsewhere in this Annual Report on Form 10-K.
61
Item 7A. Quantitative and Qualitative Disclosures About Market Risk.
Market risk is the potential loss arising from adverse changes in market rates and prices. Our primary
exposure to market risk is interest rate risk associated with our Amended and Restated Senior Secured Credit
Facilities. See “Management’s Discussion and Analysis of Financial Condition and Results of Operations—Long-
Term Debt—Amended and Restated Senior Secured Credit Facilities” forff
further description of our Amended and
Restated Senior Secured Credit Facilities. As of December 31, 2021, we had $519.7 million of variable rate
borrowings outstanding under our Amended and Restated Senior Secured Credit Facilities and no variable rate
borrowings outstanding under our Amended and Restated Revolving Credit Facility with respect to which we are
exposed to interest rate risk. Holding other variables constant and assuming no interest rate hedging, a 0.25%
increase in the average interest rate on our variable rate indebtedness would have resulted in a $1.3 million increase
in annual interest expense based on the amount of borrowings outstanding as of December 31, 2021.
Inflation rates may impact the financial statements and operating results in several areas. Inflation influences
interest rates, which in turn impact the fair value of our investments and yields on new investments. Operating
expenses, including payrolls, are impacted to a certain degree by the inflation rate. We do not believe that inflation
has had a material effect on our results of operations for the periods presented. However, recent economic trends
have resulted in inflationary conditions, including pressure on wages, and sustained inflationary conditions in future
periods could affect our business.
62
Item 8. Financial Statements and Supplementary Data.
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
Report of Independent Registered Public Accounting Firm
Consolidated Balance Sheets as of December 31, 2021 and 2020
Consolidated Statements of Loss and Comprehensive Loss for the Years Ended December 31, 2021, 2020
and 2019
Consolidated Statements of Redeemable Convertible Preferred Stock and Stockholders’ Equity (Deficit) for
the Years Ended December 31, 2021, 2020 and 2019
Consolidated Statements of Cash Flows for the Years Ended December 31, 2021, 2020 and 2019
NNotes to Consolidated Financial Statements
Schedule I – Condensed Financial Information of Registrant for the Years Ended December 31, 2021,
2020 and 2019
Schedule II – Valuation and Qualifying Accounts for the Years Ended December 31, 2021, 2020 and 2019
64
65
66
67
68
69
111
114
63
Report of Independent Registered Public Accounting Firm
To the Board of Directors and Stockholders of Emerald Holding, Inc.
Opinion on the Financial Statements
We have audited the accompanying consolidated balance sheets of Emerald Holding, Inc. and its subsidiaries (the
“Company”) as of December 31, 2021 and 2020, and the related consolidated statements of loss and comprehensive
loss, of redeemable convertible preferred stock and stockholders’ equity (deficit) and of cash floff ws forff
each of the
three years in the period ended December 31, 2021, including the related notes and financial statement schedules
listed in the accompanying index (collectively referred to as the “consolidated financial statements”). In our opinion,
the consolidated financial statements present fairly, in all material respects, the financial position of the Company as
of December 31, 2021 and 2020, and the results of its operations and its cash flows for each of the three years in the
period ended December 31, 2021 in conformity with accounting principles generally accepted in the United States of
America.
Basis for Opinion
These consolidated financial statements are the responsibility of the Company's management. Our responsibility is
to express an opinion on the Company’s consolidated financial statements based on our audits. We are a public
accounting firm registered with the Public Company Accounting Oversight Board (United States) (PCAOB) and are
required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the
applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.
We conducted our audits of these consolidated financial statements in accordance with the standards of the PCAOB.
Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the
consolidated financial statements are free of material misstatement, whether due to error or fraud. The Company is
not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. As
part of our audits we are required to obtain an understanding of internal control over financial
the purpose of expressing an opinion on the effectiveness of the Company's internal control over financial reporting.
Accordingly, we express no such opinion.
reporting but not for
ff
Our audits included performing procedures to assess the risks of material misstatement of the consolidated financial
statements, whether dued
to error or fraud, and performing procedures that respond to those risks. Such procedures
included examining, on a test basis, evidence regarding the amounts and disclosures in the consolidated financial
statements. Our audits also included evaluating the accounting principles used and significant estimates made by
management, as well as evaluating the overall presentation of the consolidated financial statements. We believe that
our audits provide a reasonable basis for our opinion.
/s/ PricewaterhouseCoopers LLP
Irvine, California
February 24, 2022
We have served as the Company's auditor since 2015.
64
Emerald Holding, Inc.
Consolidated Balance Sheets
December 31, 2021 and 2020
(dollars in millions, share data in thousands, except par value)
Assets
Current assets
Cash and cash equivalents
Trade and other receivables, net of allowances of $1.2 million
and $1.1 million, as of December 31, 2021 and 2020, respectively
Insurance receivables
Prepaid expenses
Total current assets
NNoncurrent assets
Property and equipment, net
Intangible assets, net
Goodwill, net
Right-of-use lease assets
Other noncurrent assets
Total assets
Liabilities, Redeemable Convertible Preferred Stock and Stockholders’
Deficit
Current liabilities
Accounts payable and other current liabilities
Cancelled event liabilities
Deferred revenues
Right-of-use lease liabilities, current portion
Term loan, current portion
Total current liabilities
NNoncurrent liabilities
Term loan, net of discount and deferred financing fees
Deferred tax liabilities, net
Right-of-use lease liabilities, noncurrent portion
Other noncurrent liabilities
Total liabilities
Commitments and contingencies (Note 16)
Redeemable convertible preferred stock
2021
2020
$
231.2
$
$
$
46.4
—
12.5
290.1
3.7
236.7
514.2
15.1
2.6
1,062.4
51.8
9.8
118.1
4.7
5.7
190.1
510.9
1.5
13.3
32.1
747.9
$
$
295.3
30.7
17.8
8.5
352.3
3.9
275.0
404.3
16.0
2.9
1,054.4
31.1
25.9
48.6
4.3
5.7
115.6
515.3
1.9
13.4
13.7
659.9
7% Series A Convertible Participating Preferred Stock,
$0.01 par value; authorized shares at December 31, 2021 and 2020:
80,000; 71,442 and 71,445 shares issued and outstanding; aggregate
liquidation preference $444.1 million and $414.4 million at
December 31, 2021 and 2020, respectively
Stockholders' deficit
Common stock, $0.01 par value; authorized shares at December 31, 2021
and 2020: 800,000; 70,026 and 72,195 shares issued and outstanding at
December 31, 2021 and 2020, respectively
Additional paid-in capita
a
Accumulated deficit
l
Total stockholders’ deficit
433.9
398.3
0.7
653.2
(773.3)
(119.4)
0.7
690.7
(695.2)
(3.8)
Total liabilities, redeemable convertible preferred stock and
stockholders’ deficit
$
1,062.4
$
1,054.4
The accompanying notes are an integral part of these consolidated financial statements.
65
Emerald Holding, Inc.
Consolidated Statements of Loss and Comprehensive Loss
Years Ended December 31, 2021, 2020 and 2019
(dollars in millions, share data in thousands except loss per share)
Revenues
Other income
Cost of revenues
Selling, general and administrative expense
Depreciation and amortization expense
Goodwill impairments
Intangible asset impairments
Operating loss
Interest expense
Loss on disposal of fixed assets
Loss before income taxes
Benefit from income taxes
Net loss and comprehensive loss
Accretion to redemption value of redeemable convertible
ppreferred stock
Net loss and comprehensive loss attributable
g
Holding, Inc. common stockholders
to Emerald
Basic loss per share
Diluted loss per share
Basic weighted average common shares outstanding
Diluted weighted average common shares outstanding
$
$
$
$
2021
2020
2019
145.5 $
77.4
55.5
143.0
47.6
7.2
32.7
(63.1)
15.8
0.5
(79.4)
(1.3)
(78.1)
127.4 $
107.0
57.6
118.6
48.6
603.4
76.8
(670.6)
20.6
—
(691.2)
(57.6)
(633.6)
360.9
6.1
120.2
133.4
52.0
69.1
17.0
(24.7)
30.3
—
(55.0)
(5.0)
(50.0)
(35.6)
(15.6)
—
(113.7) $
(649.2) $
(50.0)
(1.59) $
(1.59) $
71,309
71,309
(9.09) $
(9.09) $
71,431
71,431
(0.70)
(0.70)
71,719
71,719
The accompanying notes are an integral part of these consolidated financial statements.
66
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T
Emerald Holding, Inc.
Consolidated Statements of Cash Flows
Years Ended December 31, 2021, 2020 and 2019
(in millions)
Operating activities
NNet loss
Adjustments to reconcile net loss to net cash provided
(used in) by operating activities:
Stock-based compensation
Allowance for credit losses
Depreciation and amortization
Goodwill impairments
Intangible asset impairments
Loss on disposal of fixed assets
Non-cash operating lease expense
Amortization of deferred financing fees and debt discount
Deferred income taxes
Remeasurement of contingent consideration
Changes in operating assets and liabilities, net of effect of
businesses acquired:
Trade and other receivables
Insurance receivables
Prepaid expenses
Other noncurrent assets
Accounts payable and other current liabilities
Cancelled event liabilities
Income tax payable
Deferred revenues
Operating lease liabilities
Other noncurrent liabilities
Net cash provided by (used in) operating activities
Investing activities
Acquisition of businesses, net of cash acquired
Purchases of property and equipment
Purchases of intangible assets
Net cash used in investing activities
Financing activities
Payment of deferred consideration for acquisition of businesses
Proceeds from borrowings on revolving credit facility
Repayment of revolving credit facility
Repayment of principal on term loan
Cash dividends paid
Repurchase of common stock
Proceeds from issuance of redeemable convertible preferred stock
Payment of redeemable convertible preferred stock offering costs
Proceeds from issuance of common stock under equity plans
Net cash (used in) provided by financing activities
Net (decrease) increase in cash and cash equivalents
Cash and cash equivalents
Beginning of year
End of year
Supplemental disclosures of cash flow information
Cash paid for income taxes
Cash paid for interest
Supplemental schedule of non-cash investing and financing activities
Contingent consideration related to 2021 acquisitions
Contingent consideration related to 2020 acquisitions
Deferred payment related to 2020 acquisitions
Contingent consideration related to 2019 acquisition
Fair value of common stock issued related to 2020 acquisition
2021
2020
2019
$
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The accompanying notes are an integral part of these consolidated financial statements.
68
Note 1. Description of Business and Summary of Significant Accounting Policies
Emerald Holding, Inc. (“Emerald” or “the Company”) is a corporation formed on April 26, 2013, under the laws of
the State of Delaware. Emerald is majority owned by investment funds managed by an affiliate of Onex Partners
Manager LP (“Onex Partners”).
The Company is a leading operator of large business-to-business trade shows in the United States (“U.S.”). The
Company operates in a number of broadly-defined industry sectors: Retail; Design; Technology; Equipment; and
Safety & Security. Each of the Company’s events are typically held at least once per year and provide a venue for
exhibitors to launch new products, develop sales leads and promote their brands.
In addition to organizing trade shows, conferences and other events (collectively, “Events”), the Company operates
websites and related digital products, and produces publications, each of which is aligned with a specific sector for
which it organizes an event. The Company also offers B2B ecommerce and digital merchandising solutions to
manufacturers and retailers, through its Elastic Suite and Flex platforms.
Basis of Presentation
The consolidated financial statements include the operations of the Company and its wholly-owned subsidiaries.
These consolidated financial statements are presented in conformity
with accounting principles generally accepted in
the United States of America (“U.S. GAAP”). All intercompany transactions, accounts and profits, if any, have been
eliminated in the consolidated financial statements.
r
The Company had no items of other comprehensive loss; as such, its comprehensive loss is the same as net loss for
all periods presented.
Liquidity Position and Management’s Plans
In March 2020, the World Health Organization categorized the Coronavirus Disease 2019 (“COVID-19”) as a
pandemic, and the President of the United States declared the COVID-19 outbreak a national emergency. In
conjunction with this declaration and the spread of COVID-19 across the United States, recommendations and
mandates were handed down by various local, state and federal government agencies regarding social distancing,
containment areas and against large gatherings, as well as quarantine requirements. In addition, travel restrictions
were imposed by the United States and foreign governments, and by companies with respect to their employees, and
various event venues announced indefinite closures. As a result of these and various other factors, management
made the decision to cancel substantially all of the Company’s face-to-face events scheduled through the end of
2020.
In addition, beginning in October 2020 management announced the cancellation or postponement of
numerous live events that were scheduled for the first half of 2021, including all but several relatively small live
events staging in the first six months of 2021. Following the reopening of most major municipalities in the United
States in June 2021, the Company traded 56 in-person events during the second half of 2021. As expected, the
continued effects of COVID-19 related issues such as international travel restrictions and the need to postpone
several events, negatively impacted the finff ancial results of the Company’s fiscal year 2021. While travel restrictions
on international travelers to the United States were lifted in the fourth quarter of 2021, the ongoing effects of
COVID-19 on the Company’s operations and event calendar have had, and will continue to have, a material negative
impact on its financial results and liquidity, and such negative impact may continue beyond the containment of such
outbreak.
69
The assumptions used to estimate the Company’s liquidity are subject
to greater uncertainty because the Company
has never previously cancelled all upcoming events for a period of multiple months and years due to a pandemic
where the timing for resolution and ultimate impact of the pandemic remains uncertain. Although the Company has
largely resumed nearly all of its event operations, management still cannot estimate with certainty whether event
exhibitors and attendees will attend the Company’s events at levels close to pre-pandemic levels. Therefore, current
estimates of revenues and the associated impact on liquidity could differ materially in the future. During the years
ended December 31, 2021 and 2020, the Company implemented several actions to preserve cash and strengthen its
liquidity position, including, but not limited to:
u
•
•
•
•
Completing the sale of its 7% Series A Redeemable Convertible Participating Preferred Stock (the
“redeemable convertible preferred stock”), generating net proceeds of $382.7 million;
Reducing its expense structure across all key areas of discretionary spending;
Significantly reducing the use of outside contractors;
Suspending the regular quarterly cash dividend.
losses due to the unavoidable
Further, Emerald maintains event cancellation insurance to protect against
cancellation, postponement, relocation and enforced reduced attendance at events due to certain covered events.
Specifically, for the policies covering calendar years 2021 and 2020, Emerald is insured for losses due to event
cancellations caused by the outbreak of communicable diseases, including COVID-19. However, Emerald’s
renewed event cancellation insurance policies for the calendar year 2022 do not cover losses due to event
cancellations caused by the outbreak of communicable diseases, including COVID-19. Coverage for each of the
Company’s event cancellation insurance policies extends to include additional promotional and marketing expenses
necessarily incurred by us should a covered loss occur. These policies also include a terrorism endorsement covering
an act of terrorism and/or threat of terrorism directed at the insured event or within the United States or its
territories. The aggregate limit under these event cancellation insurance policies is approximately $191.1 million in
2020, $191.4 million in 2021 and $100.0 million in 2022 if losses arise for reasons within the scope of these
policies.
In addition to these primary policies, Emerald maintains separate event cancellation insurance policies for the Surf
Expo Summer 2020, Surf Expo Winter 2021, Surf Expo Winter 2022 and Surf Expo Summer 2022 shows, with
respective coverage limits of $6.0 million, $7.7 million, $8.4 million and $6.5 million. Similar to the primary event
cancellation insurance policies, coverage for the outbreak of communicable disease, including COVID-19, is
included for the policies covering Surf Expo Summer 2020 and Surf Expo Winter 2021, but not included for the
policies covering Surf Expo Winter 2022 and Surf Expo Summer 2022.
The Company is in the process of pursuing claims under the 2021 and 2020 insurance policies to offset the financial
impact of cancelled events as a result of COVID-19. To date, the Company has submitted claims related to impacted
or cancelled events previously scheduled to take place in 2021 and 2020 of approximately $82.3 million and $167.0
million, respectively. Other income recognized to date, related to insurance proceeds received or confirmed on the
claims related to events previously scheduled to take place in 2021 and 2020, totaled $43.0 million and $141.4
million, respectively. During the years ended December 31, 2021 and 2020, the Company recorded Other income of
$77.4 million and $107.0 million, respectively, related to event cancellation insurance claim proceeds deemed to be
realizable. Outstanding claims are subject to review and adjustment and there is no guarantee or assurance as to the
amount or timing of future recoveries from Emerald’s event cancellation insurance policies.
On March 27, 2020, the U.S. government enacted the Coronavirus Aid, Relief, and Economic Security Act
(“CARES Act”), which provides for the ability of employers to delay payment of employer payroll taxes during
2020 after the date of enactment. As a result, the payment of approximately $1.8 million of employer payroll taxes
otherwise due in 2020 was delayed, with 50% due by December 31, 2021 and the remaining 50% due by December
31, 2022. The Company paid $0.9 million of the deferred employer payroll taxes in December 2021.
As of December 31, 2021, the Company had $519.7 million of borrowings outstanding under the Amended and
Restated Term Loan Facility and no borrowings outstanding under the Revolving Credit Facility. As of December
70
31, 2021, the Company was in compliance with the covenants contained in the Amended and Restated Senior
Secured Credit Facilities.
Based on these actions, assumptions regarding the impact of COVID-19, and expected insurance recoveries,
management believes that the Company’s current financial resources will be sufficient to fund its liquidity
requirements for at least the next twelve months.
Use of Estimates
The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities, the disclosure of contingent assets and
liabilities at the date of the financial statements and the reported amount of revenues and expenses during the
reporting periods. Significant estimates include, but are not limited to, allowance for credit losses, useful lives of
intangible assets, long-lived asset and goodwill impairments and assumptions used in valuing the Company’s
allocation of purchase price, including acquired deferred revenues, intangible assets, contingent consideration and
goodwill, deferred taxes and stock-based compensation expense. In March 2020, the COVID-19 outbreak was
declared a pandemic. While the nature of the situation is dynamic, the Company has considered the impact when
developing its estimates and assumptions. Actual results and outcomes may differ from management's estimates and
assumptions.
Cash and Cash Equivalents
The Company maintains its cash in bank deposit accounts and in money market mutual funds, which at times may
exceed federally insured limits. As of December 31, 2021 and 2020, the Company held $209.7 million and $291.1
million of money market mutual funds, respectively, which are highly liquid and quoted in active markets. The
with original maturities at purchase of
Company considers cash deposits in banks and money market mutual funds
three months or less to be cash equivalents. As of December 31, 2021 and 2020, amounts receivable from credit card
processors, totaling $0.3 million and $0.2 million, respectively, are considered cash equivalents because they are
short-term, highly liquid in nature and they are typically converted to cash within three days of the sales transaction.
ff
Fair Value Measurements
Fair value is the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction
between market participants at the measurement date. U.S. GAAP provides an established hierarchy and framework
value. The fair value hierarchy gives the highest priority to inputs using quoted prices
for inputs used to measure fair
in active markets for identical assets or liabilities (Level 1) and the lowest priority to unobservable inputs (Level 3).
Inputs are broadly defined as assumptions market participants would use in pricing an asset or liability. There are
three levels of inputs that may be used to measure fair value:
ff
•
•
•
Level 1 – includes financial instruments for which there are quoted market prices in active markets for
identical assets or liabilities.
Level 2 – includes financial instruments for which there are observable market-based inputs for similar
assets or liabilities that are corroborated by market data.
Level 3 – includes financial instruments for which unobservable inputs that are not corroborated by
market data which fair value is derived from valuation techniques in which one or more significant
inputs are unobservable, including the Company’s own assumptions.
Assets and liabilities measured at fair value are classified based on the lowest level of input that is significant to the
fair value measurement. The inputs to the determination of fair value are based upon the best information in the
circumstances and may require significant management judgment or estimation. A significant adjustment to a Level
2 input could result in the Level 2 measurement becoming a Level 3 measurement.
The Company’s contingent consideration liabilities related to the 2021 Acquisitions, 2020 Acquisitions and 2019
Acquisition are classified as Level 3 liabilities, which are measured at fair value based on significant unobservable
71
inputs and re-measured to an updated fair value at each reporting period. Refer to Note 9, Fair Value Measurements,
for further information related to the Company’s contingent consideration.
The Company’s market-based share award liabilities are classified as Level 3 liabilities, which are measured at fair
value, and are re-measured to an updated fair value at each reporting period. Refer to Note 12, Stock-based
further information related to the Company’s market-based based share awards.
Compensation, forff
The Company’s money market mutual funds are quoted in an active market and classified as Level 1 assets, which
are measured at fair value based on the closing price of these assets as of the reporting date. Refer to Note 9, Fair
Value Measurements, forff
further information related to the Company’s money market mutual funds.
Financial Instruments
The Company’s financial instruments consist primarily of cash and cash equivalents, accounts receivable, accounts
payable and certain accrued liabilities. Accounts receivable, accounts payable and certain accrued liabilities are
carried at cost, which management believes approximates fair value because of the short-term maturity of these
instruments. Cash and cash equivalents are recorded at fair value. Financial instruments also include the Company’s
revolving credit facility and senior term loan with third party financial institutions.
Cash and cash equivalents, accounts receivable, and the revolving credit facility and term loan potentially subject
the Company to concentrations of credit risk. To minimize the risk of credit loss for cash and cash equivalents, these
financial instruments are primarily held with large, reputable financial institutions in the United States. As of
December 31, 2021 and 2020, the Company’s uninsured cash and cash equivalents balances totaled $231.2 million,
and $295.3 million, respectively. As of December 31, 2021 and 2020, the Company’s trade receivables balances
totaled $46.4 million, and $30.7 million, respectively. No single customer accounts for more than 10% of gross
accounts receivable as of December 31, 2021 or 2020. As of December 31, 2021 and 2020, an allowance for credit
losses was recorded to account for potential credit losses. Credit risk with respect to trade receivables is low due to
the Company’s large customer base dispersed across different industries.
As of December 31, 2021 and 2020, the fair value and carrying value of the Company’s debt is summarized in the
following table:
(in millions)
Amended and Restated Term Loan Facility, with
interest at LIBOR plus 2.50% (equal to 2.59%)
at period end, including short-term portion
Total
(in millions)
Amended and Restated Term Loan Facility, with
interest at LIBOR plus 2.50% (equal to 2.65%)
at period end, including short-term portion
Total
December 31, 2021
Fair
Value
Carrying
Value
493.6 $
493.6 $
519.7
519.7
December 31, 2020
Fair
Value
Carrying
Value
491.1 $
491.1 $
525.4
525.4
$
$
$
$
The difference between the carrying value and fair value of the Company’s variable-rate term loan is due to the
difference between the period-end market interest rates and the projected market interest rates over the term of the
loan, as well as the financial performance of the Company since the issuance of the debt. In addition, the carrying
value is net of discounts. The Company estimated the fair value of its variable-rate debt using observable market-
based inputs that are corroborated by market data (Level 2 inputs).
72
Trade and Other Receivables
The Company extends non-interest bearing trade credit to its customers in the ordinary course of business which is
not collateralized. Accounts receivable are presented on the face of the consolidated balance sheets, net of allowance
its customers and maintains an allowance
for credit losses. The Company monitors collections and payments fromff
based upon applying an expected credit loss rate to receivables based on the historical loss rate from similar higher
risk customers adjusted for current conditions, including any specific customer collection issues identified, and
forecasts of economic conditions.
Prepaid Expenses
Prepaid expenses are primarily comprised of prepaid event costs. The Company pays certain direct event costs, such
as facility rental deposits and insurance costs, in advance of the event. Such costs are deferred in prepaid expenses
loss and
on the consolidated balance sheets when paid and reported on the consolidated statements of
comprehensive loss as cost of revenues upon the staging of the event.
Property and Equipment
Property and equipment is carried at cost less accumulated depreciation and impairment losses, if any. Property and
equipment is depreciated on a straight-line basis over the estimated useful lives of 1 to 10 years (shorter of economic
useful life or lease term) for leasehold improvements and 1 to 10 years for equipment, which includes computer
hardware and office furniture.
Definite-lived Intangible Assets
Definite-lived intangible assets consist of certain trade names, acquired technology, customer relationships and other
amortized intangible assets. Definite-lived intangible assets are amortized over their estimated useful lives based on
the pattern of expected economic benefit. Intangible assets with finite
lives are stated at cost, less accumulated
amortization and impairment losses, if any.
ff
Customer relationships
Definite-lived trade names
Acquired technology
Computer software
Estimated
Useful Life
5-10 years
10-30 years
7 years
3-7 years
Weighted
Average
9 years
23 years
7 years
5 years
Refer to Note 6, Intangible Assets and Goodwill, forff
years ended December 31, 2021, 2020 and 2019.
definite-lived intangible asset impairments recorded during the
Impairment of Long-Lived Assets Other than Goodwill and Indefinite-Lived Intangible Assets
Long-lived assets other than goodwill and indefinite-lived intangible assets, held and used by the Company,
including property and equipment and long-lived intangible assets, are reviewed for impairment whenever events or
changes in circumstances indicate that the carrying amount of the assets may not be recoverable. The Company
conducts the long-lived asset impairment analysis at the asset group level. The Company evaluates recoverability of
assets to be held and used by comparing the carrying amount of an asset to the future net undiscounted cash flows
expected to be generated by the asset to determine if the carrying value is not recoverable. If the carrying value is
not recoverable, the Company fair values the asset and compares the resulting amount to the carrying value. If the
asset is considered to be impaired, the impairment loss is measured as the amount by which the carrying amount of
long-lived assets other than
the asset exceeds its fair value. Refer to Note 6, Intangible Assets and Goodwill, forff
goodwill and indefinite-lived intangible assets impairments recorded during the years ended December 31, 2021,
2020 and 2019.
73
Indefinite-Lived Intangible Assets
The Company’s indefinite-lived intangible assets consist of trade names. Indefinite-lived intangible assets are tested
annually for impairment at October 31, or between annual tests if the Company becomes aware of an event or a
change in circumstances that would indicate the carrying value of an asset group may be impaired. The Company
conducts its impairment analysis by grouping assets and liabilities at the lowest level for which identifiable cash
flows are largely independent of the cash flows of other assets and liabilities and has determined it has multiple asset
groups that are typically at the trade show brand level. The Company has the option to first assess qualitative factors
to determine whether it is more likely than not that an indefinff
s impaired. To perform
a qualitative assessment, the Company must identify and evaluate changes in economic, industry and entity-specific
events and circumstances that could affect the significant inputs used to determine the fair value of an indefinite-
lived intangible asset group. If the result of the qualitative analysis indicates it is more likely than not that an
indefinite-lived intangible asset group is impaired, a fair
value calculation will be performed to measure the amount
of impairment losses to be recognized, if any.
ite-lived intangible asset group iu
ff
r values of the Company’s indefinite-lived trade name asset groups are calculated using a formff
The faiff
of the income
approach referred to as the “relief from royalty payments” method. The royalty rates are estimated using evidence of
identifiable transactions in the marketplace involving the licensing of trade names similar to those owned by the
If the
Company. The fair value of the trade name is then compared to the carrying value of each trade name.
carrying amount of the trade name exceeds its fair value, an impairment loss would be reported. Determining the fair
ff
value of an indefinite-lived intangible asset group requires the application
of judgment and involves the use of
significant estimates and assumptions. These estimates and assumptions include revenue growth rates, weighted
average cost of capital, tax rate and royalty rates. The Company bases its fair value estimates on assumptions it
believes to be reasonable, but which are unpredictable and inherently uncertain. Actual future results may differ
from the estimates. Refer to Note 6, Intangible Assets and Goodwill, forff
the indefinite-lived intangible asset
impairments recorded during the years ended December 31, 2021, 2020 and 2019.
a
Goodwill
Goodwill is recorded as the difference, if any, between the aggregate consideration paid for an acquisition and the
instead tested for
fair value of the assets acquired and liabilities assumed. Goodwill
impairment. The Company tests for impairment on October 31 of each year, or more frequently should an event or a
change in circumstances that would indicate the carrying value may be impaired. Such events and circumstances
may be a significant change in business climate, economic and industry trends, legal factors, negative operating
performance indicators, significant competition or changes in strategy. The Company performs its goodwill
impairment test at the reporting unit level.
is not amortized, but
The Company’s goodwill impairment analysis is performed, and related impairment charges recorded, after the
impairment analysis and recognition of impairment charges for long-lived assets other than goodwill and indefinite-
lived intangible assets. In testing goodwill for impairment, the Company first assesses qualitative factors to
determine whether the existence of events or circumstances leads to a determination that it is more likely than not
that the fair value of a reporting unit is less than its carrying amount. If, after assessing the totality of events or
circumstances, the Company determines it is not more likely than not that the fair value of a reporting unit is less
than its carrying amount, then additional impairment testing is not required. When the Company determines a fair
value test is necessary, it estimates the fair value of a reporting unit and compares the result with its carrying
amount, including goodwill. If the carrying amount of a reporting unit exceeds its fair value, an impairment is
recorded equal to the amount by which the carrying value exceeds the fair value, up to the amount of goodwill
associated with the reporting unit.
ff
Determining the fair value of a reporting unit requires the application of judgment and involves the use of significant
estimates and assumptions including, projections of future cash flows, revenue growth rates, weighted average cost
of capital, forecasting future expenses, selecting appropriate discount rates and other factors which can be affected
by changes in business climate, economic conditions, the competitive environment and other factors. The Company
bases these fair value estimates on assumptions management believes to be reasonable but which are unpredictable
and inherently uncertain. A change in underlying assumptions would cause a change in the results of the tests and, as
such, could cause fair value to be less than the carrying amounts and result in an impairment of goodwill in the
74
future. Additionally, if actual results are not consistent with the estimates and assumptions or if there are significant
changes to the Company’s planned strategy, it may cause the fair value of the reporting unit to be less than its
carrying amount and result in additional impairments of goodwill in the future. The Company corroborates the
reasonableness of the total fair value of the reporting units with the Company’s market capitalization. The
Company’s market capitalization is calculated using the relevant shares outstanding and stock price of the
Company’s publicly traded shares. In the event of a goodwill impairment, the Company would be required to record
an impairment, which would impact earnings and reduce the carrying amounts of goodwill on the consolidated
balance sheet. Refer to Note 6, Intangible Assets and Goodwill, forff
the goodwill impairment recorded during the
years ended December 31, 2021, 2020, and 2019.
Contingent Consideration
Some of the Company’s acquisition agreements include contingent consideration arrangements, which are generally
based on the achievement of future performance thresholds. For each transaction, the Company estimates the fair
value of contingent consideration payments as part of the initial purchase price and records the estimated fair value
of contingent consideration as a liability.
The Company considers several factors when determining that contingent consideration liabilities are part of the
purchase price, including the following: (1) the valuation of its acquisitions is not supported solely by the initial
consideration paid, (2) the former shareholders of acquired companies
that remain as key employees receive
compensation other than contingent consideration payments at a reasonable level compared with the compensation
of the Company’s other key employees and (3) contingent consideration payments are not affected by employment
termination.
m
The Company reviews and assesses the estimated fair value of contingent consideration on a quarterly basis, and the
updated fair value could differ materially from the initial estimates. Adjustments to the estimated fair value of
contingent consideration are reported in selling, general and administrative expense in the consolidated statements of
loss and comprehensive loss. There is $38.5 million and $13.3 million of contingent consideration outstanding at
December 31, 2021 and 2020, respectively. Refer to Note 9, Fair Value Measurements, forff
further information
related to the Company’s contingent consideration.
Revenue Recognition and Deferred Revenue
Revenue is recognized as the customer receives the benefit of the promised services and performance obligations are
satisfied. Revenue is recognized at an amount that reflects the consideration the Company expects to receive in
exchange for those services. Refer to Note 3, Revenues, forff
related to the Company’s revenues.
ff
further information
Trade Shows and Other Events
A significant portion of the Company’s annual revenue is generated from the production of trade shows and
conference events, including booth space sales, registration fees and sponsorship fees. Revenue from the Company’s
trade shows and other events is recognized in the period the trade show or other event stages as the Company’s
performance obligations have been satisfied. As a result of the COVID-19 related show cancellations described
above, trade show revenues declined significantly during the years ended December 31, 2021 and 2020. Trade show
and other events generated approximately 71%, 79% and 92% of revenues for the years ended December 31, 2021,
2020, and 2019, respectively.
Other Marketing Services
Revenues from the Company’s other marketing services primarily consist of advertising sales for digital products
and industry publications that complement the event properties in each industry sector. These revenues are
recognized in the period in which the digital products are provided or publications are issued. Other marketing
services revenues generated approximately 21%, 21% and 8% of revenues for the years ended December 31, 2021,
2020 and 2019, respectively.
75
Deferred Revenue
The Company typically invoices and collects payment in-full from customers prior to the staging of a trade show or
other event and records deferred revenues in the consolidated balance sheets until the staging of the trade show or
other event. As of December 31, 2021 and 2020, the Company had deferred revenues of $118.1 million and $48.6
million, respectively, of which, $42.2 million and $25.6 million, are included in accounts receivable on the
consolidated balance sheets as of December 31, 2021 and 2020, respectively.
Other Income
As a result of the measures enacted in March 2020 to prevent the spread of COVID-19 across the United States,
management made the decision to cancel substantially all of the Company’s face-to-face events scheduled through
the end of 2020. In addition, beginning in October 2020, management announced the cancellation or postponement
of numerous live events that were scheduled for the first half of 2021, including all but several relatively small live
events staging in the first six months of 2021. In the second half of 2021, due to the continued effects of COVID-19
related issues such as international travel restrictions, certain events were cancelled or experienced reduced
attendance. As noted previously, the Company maintained event cancellation insurance to protect against losses due
to the unavoidable cancellation, postponement, relocation and enforced reduced attendance at events due to certain
covered events, including event cancellations caused by the outbreak
of communicable diseases, including COVID-
19. Emerald’s renewed event cancellation insurance policies for the year 2022 do not cover losses due to event
cancellations caused by the outbreak of communicable diseases, including COVID-19. The Company received
payments of $95.3 million from its insurance carrier to recover the lost revenues, net of costs saved, of the affected
trade shows during
the year ended December 31, 2021. As a result, during the year ended December 31, 2021, the
Company reported other income of $77.4 million to recognize the amount that was recovered from the insurance
company in the consolidated statements of loss and comprehensive loss. The Company received payments of $89.2
million from its insurance carrier to recover the lost revenues, net of costs saved, of the affected trade shows during
the year ended December 31, 2020 and management concluded that the receipt of $17.8 million of additional
insurance proceeds was realizable as of December 31, 2020. As a result, during the year ended December 31, 2020,
the Company reported other income of $107.0 million to recognize the amount that was recovered from the
insurance company in the consolidated statements of loss and comprehensive loss.
d
t
During the third quarter of 2019, as a result of Hurricane Dorian, the Company’s Surf Expo and Imprinted
Sportswear Show - Orlando (“ISS Orlando”) shows were forced to be cancelled. The Company carries cancellation
insurance to mitigate losses caused by natural disasters and received payments of $6.1 million to recover the lost
revenues from the affected trade shows. As a result, during the year ended December 31, 2019, the Company
recorded other income of $6.1 million to recognize the amount recovered from the insurance company in the
consolidated statements of loss and comprehensive loss. The Companym
also maintained supplemental insurance to
mitigate the losses of the Company's exhibitors for out-of-pocket expenses incurred in connection with the cancelled
shows. The Company received $10.1 million under this policy which was fully paid to participating exhibitors
during 2019.
Deferred Financing Fees and Debt Discount
Costs relating to debt issuance have been deferred and are amortized over the terms of the underlying debt
instruments using the effective interest method for the Amended and Restated Term Loan Facility and the straight-
line method for the Amended and Restated Revolving Credit Facility. Debt discount is recorded as a contra-liability
r
and is amortized over the term of the underlying debt instrumen
t, using the effective interest method.
Segment Reporting
Operating segments are components of an enterprise for which discrete financial reporting information is available
that is evaluated regularly by the chief operating decision maker (“CODM”) in deciding how to allocate resources
and in assessing performance. Following the June 2019 appointment of the Company’s chief executive officer, who
is considered the CODM, the Company changed the financial reporting structure, in the fourth quarter of 2019,
which resulted in a change in reporting segments. The CODM evaluates performance based on the results of six
executive brand portfolios, which represent the Company’s six operating segments. Based on an evaluation of
76
economic similarities, four operating segments are aggregated into two reportable segments, the Commerce and the
Design and Technology reportable segments. Three operating segments do not meet the quantitative thresholds of a
reportable operating segment and did not meet
the aggregation criteria set forth in Accounting Standards
Codification (“ASC”) Topic 280, Segment Reporting, and are referred to as “All Other.” Refer to Note 18, Segment
Information, forff
information regarding the Company’s reportable segments.
Advertising and Marketing Costs
Advertising and marketing costs are expensed as incurred and are reflected as selling, general and administrative
expenses in the consolidated statements of loss and comprehensive loss. These costs include brand advertising,
telemarketing, direct mail and other sales promotion expenses associated with the Company’s trade shows,
conference events, digital media, Elastic Suite and Flex platforms and publications. Advertising and marketing costs
totaled $6.3 million, $6.7 million and $17.0 million, for the years ended December 31, 2021, 2020 and 2019,
respectively.
Stock-Based Compensation
The Company uses share-based compensation, including stock options and restricted stock units, to provide long-
term performance incentives for its employees and non-employee directors. Stock-based compensation expense is
calculated for each vesting tranche of stock options using the Black-Scholes option pricing model. The expense is
recognized, net of forfeitures, within the consolidated statements of loss and comprehensive loss; however, no
expense is recognized for awards that do not ultimately vest. The determination of the grant date fair value of stock
options using an option-pricing model is affected by a number of assumptions, such as the fair value of the
underlying stock, Emerald’s expected stock price volatility over the expected term of the options, stock option
forfeiture behaviors, risk-free interest rates and expected dividends, which are estimated as follows:
•
•
•
•
•
•
Fair Value of Common Stock The fair value per share of common stock for purposes of determining
share-based compensation is the closing price of the Company’s common stock as reported on the New
York Stock Exchange on the applicablea
grant date.
Expected Term The expected option term represents the period of time the option is expected to be
outstanding. The Company uses the simplified method to estimate the term since the Company does not
have sufficient exercise history to calculate the expected term of stock options.
Volatilitytt The expected volatility is based on considering the Company’s limited publicly traded
stock price and historical average volatilities of similar publicly traded companies corresponding to the
expected term of the awards.
Risk-Free Rate — The risk-free rate is based on the yields of United States Treasury securities with
maturities similar to the expected term of stock option for each stock option grant.
Forfeiture Rate — Estimates of pre-vesting forfeitures, or forfeiture rates, are based on an internal
analysis, which primarily considers the award recipients’ position within the Company.
Dividend Yield — Prior to the IPO, the Company had never declared or paid any cash dividends and had
no intention to pay cash dividends. Consequently, an expected dividend yield of zero was used with
respect to pre-IPO options. In connection with the IPO, the Company adopted a policy of paying
quarterly cash dividends on common stock. Post-IPO stock option grants include an expected dividend
yield which is commensurate with the annual dividends the Company declared and paid dividends until
the first quarter of 2020 when the dividend was suspended.
The Company granted Restricted Stock Units (“RSUs”), that contain service and, in certain instances, performance
conditions to certain executives and employees, which are equity-classified
awards. The Company recognizes
cumulative stock-based compensation expense for the portion of the awards for which the service period and
performance conditions, as applicable, are probable of being satisfied. The grant date fair value of stock-based
awards is recognized as expense over the requisite service period on the graded-vesting method.
tt
77
Market-based Share Awards
The Company granted performance-based market condition share awards to two senior executives in 2019 and one
senior executive 2020 under the 2017 Omnibus Equity Plan. During 2020, one of the performance-based market
condition share awards granted in 2019 was forfeited. These awards are classified as liabilities, which are measured
at fair value, and are re-measured to an updated fair value at each reporting period. The fair value of performance-
based market condition share awards is estimated using a risk-neutral Monte Carlo simulation model. The Company
recognizes expense for performance-based market condition share awards over the derived service period for each
tranche. The Company recognizes stock-based compensation expense forff
awards subject to market-based vesting
conditions regardless of whether it becomes probable that these conditions will be achieved or not, and stock-based
compensation expense for any such awards may be reversed if vesting does not occur and the employee terminates
employment before the ten year term expires, except that upon a termination of employment other than for cause, or
upon a termination for good reason within three months prior to the earlier of the execution of an agreement
resulting in a change in control or the date of a change in control, any unvested shares subject to the performance-
based market condition share award shall remain eligible to vest in accordance with the performance-based market
condition share award agreement’s vesting conditions. Refer to Note 12, Stock-Based Compensation, forff
further
information regarding the Company’s performance-based market condition share awards.
Income Taxes
The Company provides for income taxes utilizing the asset and liability method of accounting. Under this method,
deferred income taxes are recorded to reflect the tax consequences in future years of differences between the tax
basis of assets and liabilities and their financial reporting amounts at each balance sheet date, based on enacted tax
laws and statutory tax rates applicable to the periods in which the differences are expected to affect taxable income.
If it is determined that it is more likely than not that future tax benefits associated with a deferred tax asset will not
be realized, a valuation allowance is provided. The effect on deferred tax assets and liabilities of a change in the tax
rates is recognized in the consolidated statements of loss and comprehensive loss as an adjustment to income tax
expense in the period that includes the enactment date.
The Company records a liability for unrecognized tax benefits resulting from uncertain tax positions taken or
expected to be taken in a tax return. The Company recognizes interest and penalties, if any, related to unrecognized
tax benefitsff
further information related to the
Company’s income taxes.
in income tax expense. Refer to Note 15, Income Taxes, forff
Note 2. Adoption of New Accounting Pronouncements
In October 2021, the Financial Accounting Standards Board (“FASB”) issued Accounting Standard (“ASU”) 2021-
08 (“ASU 2021-08”), Accounting for Contract Assets and Contract Liabilities from Contracts with Customers,
creating an exception to the recognition and measurement principles in ASC 805, Business Combinations. The
amendments require an acquirer to use the guidance in ASC 606, Revenue from Contracts with Customers, rather
than using fair value, when recognizing and measuring contract assets and contract liabilities related to customer
contracts assumed in a business combination. This guidance is effective
for fiscal years beginning after December
15, 2022, and for interim periods within that year. Early adoption is permitted and the amendments in ASU 2021-08
should be applied to business combinations occurring during the year of adoption. The Company adopted ASU
2021-08 in October 2021 and the adoption did not have a material impact on the Company’s consolidated financial
statements.
ff
In December 2019, the FASB issued ASU 2019-12, Income Taxes (Topic 740) Simplifying the Accounting for
Income Taxes (“ASU 2019-12”). ASU 2019-12 simplifies the accounting for income taxes by removing certain
exceptions and adding further guidance to simplify the accounting for income taxes. The standard removes certain
exceptions related to intra-period tax allocations, the methodology for calculating income taxes in interim periods
and the recognition of deferred taxes for investments. The standard also clarifies and amends existing guidance to
taxes for tax goodwill and allocating taxes to
reduce complexity in certain areas, including recognizing deferredrr
members of a consolidated group. ASU 2019-12 is effective for fiscal years beginning after December 15, 2020,
including interim periods within those fiscal years. The adoption did not have a material impact on the Company’s
consolidated financial statements.
78
In August 2018, the FASB issued ASU 2018-15, Customer's Accounting for Implementation Costs Incurred in a
Cloud Computing Arrangement That Is a Service Contract (“ASU 2018-15”). The objective of the standard is to
align the requirements for capitalizing implementation costs incurred in a hosting arrangement that is a service
contract with the requirements for capitalizing implementation costs incurred to develop or obtain internal-use
software over the term of the hosting arrangement, starting when the module or component of the hosting
arrangement is ready for its intended use. The Company adopted ASU 2018-15 on January 1, 2020 and the adoption
did not have a material impact on the Company’s consolidated financial statements.
In August 2018, the FASB issued ASU 2018-13, Fair Value Measurement (Topic 820): Disclosure Framework,
which modifies existing and includes new disclosure requirements on fair
value measurements (“ASU 2018-13”).
The Company adopted ASU 2018-13 on January 1, 2020 and the adoption did not have an impact on the Company’s
consolidated financial statements.
ff
In June 2016, the FASB issued ASU 2016-13, Financial Instruments - Credit Losses (Topic 326): Measurement of
Credit Losses on Financial Instruments (“ASU 2016-13”). ASU 2016-13 modifies how an entity accounts for credit
losses for most financial assets and certain other instruments and requires entities to estimate expected credit losses
for trade receivables. The Company adopted ASU 2016-13 on January 1, 2020 and the adoption did not have a
material impact on the Company’s consolidated financial statements.
Recently Issued Accounting Pronouncements
In March 2020, the FASB issued ASU 2020-04, Reference Rate Reform (Topic 848) Facilitation of the Effects of
Reference Rate Reform on Financial Reporting (“ASU 2020-04”). ASU 2020-04 provides optional guidance for a
limited period of time to ease the potential burden of accounting for (or recognizing the effects of) reference rate
reform. ASU 2020-04 was further amended in January 2021 by ASU 2021-01, Reference Rate Reform (Topic 848):
Scope (“ASU 2021-01”). ASU 2021-01 clarifies certain optional expedients in ASU 2020-04 that may be applied to
derivatives that are affected by the discounting transition. The amendments in ASU 2020-04, including ASU 2021-
01, are effective upon issuance through December 31, 2022 and may be applied
prospectively to contract
modificff ations made and hedging relationships entered into on or before December 31, 2022. The Company does not
expect the adoption of these accounting standards will have a material impact on the Company’s consolidated
financial statements.
a
There have been no other new accounting pronouncements that are expected to have a significant impact on the
Company’s consolidated financial statements.
Note 3. Revenues
The COVID-19 pandemic has had, and will continue to have, a severe and unprecedented impact on the world.
Measures to prevent its spread, including government-imposed restrictions on large gatherings, indefinite closures of
event venues, “shelter in place” health orders and travel restrictions have had a significant effect on the production
of the Company’s trade shows and other events. Due to the measures governments and private organizations
implemented in order to stem the spread of COVID-19, the Company cancelled all but one of the trade shows and
other events which had been scheduled to stage in the second half of March 2020 through December 2020, and also
cancelled or postponed numerous trade shows and other events in the first half of 2021, including all but several
relatively small live events staging in the first half of 2021.
Due to the reopening of most major municipalities in the United States in June 2021, the Company was able to hold
56 in-person events during the second half of 2021. While travel restrictions on international travelers to the United
States were lifted in the fourth quarter of 2021, the ongoing effecff
ts of COVID-19 on the Company’s operations and
event calendar have had, and will continue to have, a material negative impact on its financial results.
Revenue Recognition and Deferred Revenue
Revenue is recognized as the customer receives the benefit of the promised services and performance obligations are
satisfied. Revenue is recognized at an amount that reflects the consideration the Company expects to receive in
exchange for those services. Customers generally receive the benefit of the Company’s services upon the staging of
79
each trade show or conference event and over the subscription period for access to the Company’s subscription
software and services.
A significant portion of the Company’s annual revenue is generated from the production of trade shows and
conference events (collectively, “trade shows”), including booth space sales, registration fees and sponsorship fees.
The Company recognizes revenue in the period the trade show occurs. The ongoing COVID-19 pandemic and its
consequences forced the Company to cancel a significff ant portion of the Company’s in person events beginning in
March 2020 through the end of the year and the first half of 2021. Trade show and other events revenues represented
approximately 71%, 79% and 92% of total revenues for the years ended December 31, 2021, 2020, and 2019,
respectively.
Other marketing services revenues primarily consist of subscription software and services, subscription fees for
educational and e-learning services, advertising sales for digital products and industry publications and are
recognized in the period in which the digital products are provided or publications are issued.
Deferred revenues generally consist of booth space sales, registration fees and sponsorship fees that are invoiced
prior to a trade show, as well as upfront payments for software subscription fees, professional services and
implementation fees for the Company’s subscription software and services. Current deferred revenues are reported
as deferred revenues on the consolidated balance sheets and were $118.1 million and $48.6 million as of December
31, 2021 and 2020, respectively. Long-term deferred revenues as of December 31, 2021 and 2020 were $0.2 million
and zero, respectively, and are reported as other noncurrent liabilities on the consolidated balance sheets. Total
deferred revenues, including the current and non-current portions, were $118.3 million and $48.6 million, as of
December 31, 2021 and 2020, respectively.
The accounts receivable and deferred revenue balances related to cancelled events have been reclassified to
cancelled event liabilities in the consolidated balance sheets as the total amount represents balances which are
expected to be refunded to customers. As of December 31, 2021, cancelled event liabilities of $9.8 million
represents $5.6 million of deferred revenues for cancelled trade shows and $4.2 million of related accounts
receivable reclassified to cancelled event liabilities in the consolidated balance sheets. As of December 31, 2020,
cancelled event liabilities of $25.9 million represents $13.6 million of deferred revenues for cancelled trade shows
and $12.3 million of related accounts receivable credits reclassified to cancelled event liabilities in the consolidated
balance sheets.
The following table represents the deferred revenue activity for the years ended December 31, 2021, 2020, and
2019, respectively:
(in millions)
Balance at beginning of period
Consideration earned during the period
Invoiced during the period
Attributable to show cancellations
Additions related to business combinations
Balance at end of period
Performance Obligations
2021
2020
2019
48.6
(123.1)
205.6
(14.6)
1.8
118.3
$
$
187.4
(91.7)
122.0
(170.3)
1.2
48.6
$
$
192.4
(308.6)
302.1
—
1.5
187.4
$
$
For the Company’s trade shows and other events, sales are deferred and recognized when performance obligations
under the terms of a contract with the Company’s customers are satisfied, which is typically at the completion of a
show or event. Revenue is measured as the amount of consideration the Company expects to receive upon
completion of its performance obligations.
For the Company’s subscription software and services, the Company may enter into contracts with customers that
include multiple performance obligations, which are generally capable
of being distinct. Fees associated with
implementation and related professional services are deferred and recognized over the expected customer life, which
a
80
is four years. Subscription revenue is recognized over the term of the contract. The Company’s contracts associated
with the subscription software and services are typically three-year terms with one-year renewals following the
initial three-year term.
For the Company’s other marketing services, revenues are deferred and recognized when performance obligations
under the terms of a contract with the Company’s customers are satisfied. This generally occurs in the period in
which the publications are issued. Revenue is measured as the amount of consideration the Company expects to
receive upon completion of its performance obligations.
The Company applies a practical expedient which allows the exclusion of disclosure information regarding
remaining performance obligations if the performance obligation is part of a contract that has an expected duration
of one year or less. The Company’s performance obligations greater than one year are immaterial.
Disaggregation of Revenue
The following table represents revenues disaggregated by type:
Reportable Segment
g
Design and
Technology
Commerce
All Other
Total
Year Ended December 31, 2021
Trade shows
Other events
Subscription software and services
Other marketing services
Total revenues
Year Ended December 31, 2020
Trade shows
Other events
Subscription software and services
Other marketing services
Total revenues
Year Ended December 31, 2019
Trade shows
Other events
Subscription software and services
Other marketing services
Total revenues
Contract Balances
$
$
$
$
$
$
50.0
1.8
—
5.5
57.3
49.3
2.2
—
5.4
56.9
177.4
0.6
—
6.7
184.7
$
$
$
$
$
$
$
(in millions)
33.3
7.3
—
14.8
55.4
$
28.7
7.5
—
15.0
51.2
106.9
12.8
—
20.2
139.9
$
$
$
$
0.7
10.4
11.1
10.6
32.8
2.3
11.2
—
5.8
19.3
7.2
25.8
—
3.3
36.3
$
$
$
$
$
$
84.0
19.5
11.1
30.9
145.5
80.3
20.9
—
26.2
127.4
291.5
39.2
—
30.2
360.9
The Company’s contract assets are primarily sales commissions incurred in connection with the Company’s
subscription software and services, which are expensed over the expected customer relationship period. As of
December 31, 2021 and 2020, the Company does not have material contract assets.
Contract liabilities generally consist of booth space sales, registration fees, sponsorship fees that are collected prior
to the trade show or other event and subscription revenue, implementation fees and professional services associated
with the Company’s subscription software and services. Contract liabilities less than one year from the date of the
performance obligation are reported on the consolidated balance sheets as deferred revenues. Contract liabilities
greater than one year from the date of the performance obligation are reported on the consolidated balance sheets in
other noncurrent liabilities.
The Company’s sales commission costs incurred in connection with sales of booth space, registration fees and
sponsorship fees at the Company’s trade shows and other events and with sales of advertising for industry
81
publications are generally short term, as sales typically begin up to one year prior to the date of the trade shows and
other events. The Company expects the period benefited by each commission to be less than one year, and as a
result, the Company expenses sales commissions associated with trade shows, other events and other marketing
services as incurred. Sales commissions are reported on the consolidated statements of loss and comprehensive loss
as selling, general and administrative expense.
Accounts Receivable
The Company monitors collections and payments from its customers and maintains an allowance based upon
applying an expected credit loss rate to receivables based on the historical loss rate from similar higher risk
customers adjusted for current conditions, including any specificff
customer collection issues identified, and forecasts
of economic conditions. Delinquent account balances are written off after management has determined that the
likelihood of collection is remote. The activities in this account, including the current-period provision for expected
credit losses for the years ended December 31, 2021 and 2020, were not material.
Contract Estimates and Judgments
The Company’s trade show, other event and other marketing sales revenue contracts do not require significant
estimates or judgments based on the nature of the Company’s contracts. The sales price in the Company’s contracts
are fixed and stated on the face of the contract. All consideration from contracts is included in the transaction price.
The Company’s contracts with multiple performance obligations are considered to be fulfilled upon the completion
of each trade show, publication issuance or as advertising services are provided, as applicable. The Company’s
contracts consist of subscription revenue, implementation fees and professional services. Fees associated with
implementation and professional services are deferred and recognized over the expected customer life, which is four
years. Subscription revenue is recognized over the term of the contract. The Company’s contracts associated with
the subscription software and services are typically three-year terms with one-year renewals. The Company’s
contracts do not include material variable consideration.
Note 4. Business Acquisitions
The Company acquired certain assets and assumed certain liabilities of two companies in 2021 (the “2021
Acquisitions”), two companies in 2020 (the “2020 Acquisitions”) and one company 2019 (the “2019 Acquisition”)
as described below. Each transaction qualified as an acquisition of a business and was accounted for as a business
combination.
The Company recorded goodwill of $117.1 million and $27.4 million in the years ended December 31, 2021 and
2020, respectively. In the view of management, the goodwill recorded reflects the future cash flow expectations for
the acquired businesses’ market positions in their respective industries, synergies and assembled workforce. The fair
values of acquired customer-relationship intangibles are estimated using a discounted cash flow analysis. The
significant assumptions used in the discounted cash flow analysis include future cash flows, growth rates, discount
rates, and tax rates. These assumptions are used in developing the present value of future cash flow projections
which are the basis of the fair value calculation.
2021 Acquisitions
MJBiz
In furtherance of the Company’s strategy to provide year-round engagement and to expand into one of the highest
growth business sectors in North America, the Company executed an asset purchase agreement on December 31,
2021 to acquire certain assets and assume certain liabilities associated with MJBiz for a total estimated purchase
price of $142.2 million, which included an initial cash payment of $118.2 million and contingent consideration with
an estimated fair value of $24.0 million. MJBiz is an event producer and content platform serving the cannabis
industry. The acquisition was financed with cash from operations.
The preparation of the valuation required the use of significant assumptions and estimates. Critical estimates
included, but were not limited to, future expected cash flows, including projected revenues and expenses, and the
82
applicable discount rates. These estimates were based on assumptions that the Company believes to be reasonable,
however, actual results may differ from these estimates.
Identified intangible assets associated with MJBiz included trade name and customer relationship intangible assets
of $7.1 million and $23.3 million, respectively. The weighted-average amortization period of the trade names
acquired was 10.0 years. The weighted-average amortization period of the customer relationships acquired was 2.0
years, based on the expected pattern of economic benefit used to calculate their fair value. There is no assumed
residual value for the acquired trade names or customer relationships.
External acquisition costs of $1.0 million were expensed as incurred and included in selling, general and
administrative expenses in the consolidated statements of loss and comprehensive loss. There was no revenue or net
income (loss) generated from the acquisition of MJBiz during 2021. Goodwill was calculated as the excess of the
purchase price over the estimated fair values of acquired assets and intangible assets acquired offset by liabilities
acquired and is primarily attributable to the future economic benefits expected to arise from synergies expected to
arise due to certain cost savings, operating efficiencies and other strategic benefits. Substantially all of the goodwill
recorded is expected to be deductible for income tax purposes. Accounting forff
this acquisition is expected to close in
the first quarter of 2022.
The following table summarizes the preliminary fair value of the acquired assets and liabilities on the acquisition
date:
(in millions)
Trade and other receivables
Prepaid expenses
Goodwill
Intangible assets
Deferred revenues
Other current liabilities
Preliminary purchase price
Sue Bryce Education and The Portrait Masters
December 31,
2021
$
$
0.6
0.1
113.8
30.4
(1.3)
(1.4)
142.2
In furtherance of the Company’s strategy to provide year-round engagement for its customer base and to expand its
subscription services offerings, the Company executed an asset purchase agreement on April 1, 2021 to acquire
certain assets and assume certain liabilities associated with Sue Bryce Education and The Portrait Masters for a total
estimated purchase price of $7.7 million, which included an initial cash payment of $6.9 million and contingent
consideration with an estimated fair value of $0.8 million. As of December 31, 2021, the estimated fair value of the
contingent consideration was $1.0 million. Sue Bryce Education and The Portrait Masters is a subscription-based
photography
nce. The acquisition was finff anced
with cash from operations.
business educd ation and e-learning service with a photography
confereff
a
a
Identified intangible assets associated with the Sue Bryce Education and The Portrait Masters included customer
relationship, content, non-compete agreements and trade name intangible assets of $1.9 million, $1.5 million, $1.2
million and $0.3 million, respectively. The weighted-average amortization periods of the customer relationships,
content, non-compete agreements and trade name intangible assets were 3 years, 5 years, 5 years and 10 years,
respectively. There is no assumed residual value for the acquired customer relationships, content, non-compete
agreements or trade name intangible assets.
External acquisition costs of $0.1 million were expensed as incurred and included in selling, general and
administrative expenses in the consolidated statements of loss and comprehensive loss. There was $3.3 million of
revenue and $0.3 million of net income generated from the acquisition of Sue Bryce Education and The Portrait
Masters during the year ended December 31, 2021. Goodwill was calculated as the excess of the purchase price over
the estimated fair values of acquired assets and intangible assets acquired offset by liabilities acquired and is
primarily attributable to the future economic benefits expected to arise from synergies expected to arise due to
83
certain cost savings, operating efficiencies and other strategic benefits. Substantially all of the goodwill recorded is
expected to be deductible for income tax purposes. The measurement period was closed in the second quarter of
2021.
The following table summarizes the fair value of the acquired assets and liabilities on the acquisition date:
(in millions)
Goodwill
Intangible assets
Deferred revenues
Purchase price, including working capital
jadjustment
April 1,
2021
3.3
4.9
(0.5)
7.7
$
$
2020 Acquisitions
PlumRiver Technologies (PlumRiver
)
On December 31, 2020, in furtherance of the Company’s strategy to provide year-round engagement for its
customer base and to expand its digital commerce capabilities, the Company acquired certain assets and assumed
certain liabilities associated with PlumRiver for a total estimated purchase price of $46.4 million, which included an
initial cash payment of $30.0 million, $4.4 million in common stock, a working capital adjustment of approximately
$1.1 million, a deferred payment of $2.0 million, which is due to be paid in 2022, and contingent consideration with
an estimated fair value of $10.0 million. The contingent consideration consists of three components with total
potential future payments of $11.0 million including (i) Up to $2.0 million for the achievement of a technological
milestone, which was paid in the second quarter of 2021, (ii) Up to $2.0 million for the successful onboarding of
qualified customers, which was paid in the fourth quarter of 2021 and (iii) Up to $7.0 million for the achievement of
revenue targets expected to be paid in the first quarter of 2023 and is included within other noncurrent liabilities in
the consolidated balance sheets. The acquisition was financed with cash on hand and the issuance of 805,948 shares
of the Company’s common stock.
External acquisition costs of $1.4 million were expensed as incurred and included in selling, general and
administrative expenses in the consolidated statements of loss and comprehensive loss. There was no revenue or net
income (loss) generated from the acquisition during 2020. Goodwill was calculated as the excess of the purchase
price over the estimated fair values of acquired assets and intangible assets acquired offset by liabilities acquired and
is primarily attributable to the future economic benefits expected to arise from synergies expected to arise due to
certain cost savings, operating efficiencies and other strategic benefits. Substantially all of the goodwill recorded is
expected to be deductible for income tax purposes. The measurement period was closed in the first quarter of 2021.
The following table summarizes the fair value of the acquired assets and liabilities on the acquisition date:
(in millions)
Trade and other receivables
Goodwill
Intangible assets
Accounts payable and other current liabilities
Deferred revenues
Purchase price, including working capital
adjustment
December 31,
2020
$
$
1.9
25.4
19.9
(0.3)
(0.5)
46.4
84
EDspaces
In line with the Company’s strategic growth initiatives, on December 21, 2020, the Company acquired certain assets
and assumed certain liabilities associated with EDspaces for a total estimated purchase price of $3.6 million, which
included a negative working capital adjustment of approximately $1.0 million and contingent consideration of $0.4
million. The contingent consideration is based upon exceeding revenue targets and is expected to be paid in 2023.
The acquisition was financed with cash from operations.
No material external acquisition costs were incurred and there was no revenue during 2020 and the net loss
generated from the acquisition during the 2020 post-acquisition period was not material. Goodwill was calculated as
the excess of the purchase price over the estimated fair values of acquired assets and intangible assets acquired
offset by liabilities acquired and is primarily attributable to the future economic benefits expected to arise from
synergies expected to arise due to certain cost savings, operating efficiencies and other strategic benefits.
Substantially all of the goodwill recorded is expected to be deductible for income tax purposes. The measurement
period was closed in the fourth quarter of 2020.
(in millions)
Goodwill
Intangible assets
Deferred revenues
Purchase price, including working capital
adjustment
December 31,
2020
$
$
2.1
2.2
(0.7)
3.6
2019 Acquisition
G3 Communications (G3)
In line with the Company’s strategic growth initiatives, on November 1, 2019, the Company acquired certain assets
and assumed certain liabilities associated with G3 for a total purchase price of $15.7 million, which included a
negative working capital adjustment of approximately $1.4 million and contingent consideration of $4.3 million.
The contingent consideration is based upon
a multiple of estimated EBITDA and is payable on March 31, 2022 and
is included within accounts payable and other current liabilities in the consolidated balance sheet .s The acquisition
was financed with cash from operations and a draw of $5.0 million on the Company’s revolving credit facility.
u
ff
External acquisition costs of $0.4 million were expensed as incurred and included in selling, general and
administrative expenses in the consolidated statements of loss and comprehensive loss. The revenue and net income
generated from the acquisition during the 2019 post-acquisition period was $1.3 million and $0.2 million,
respectively. Goodwill was calculated as the excess of the purchase price over the estimated fair values of acquired
to the future economic
q
assets and intangible assets acquired offset by liabilities acquired
benefits expected to arise from synergies expected to arise due to certain cost savings, operating efficiencies and
other strategic benefits. Substantially all of the goodwill recorded is expected to be deductible for income tax
purposes. The measurement period was closed in the fourth quarter of 2019.
and is primarily attributablea
The following table summarizes the fair value of the acquired assets and liabilities at the date of acquiqq sition:
(in millions)
Prepaid expenses
Goodwill
Intangible assets
Deferred revenues
Purchase price, including working capital
adjustment
November 1,
2019
0.3
12.9
4.0
(1.5)
$
15.7
85
Supplemental Pro-Forma Financial Information
Supplemental information on an unaudited pro-forma basis, is reflected as if each of the 2021, 2020 and 2019
acquisitions had occurred at the beginning of the year prior to the year in which each acquisition closed, after giving
effect to certain pro-forma adjustments primarily related to the amortization of acquired intangible assets and
interest expense. The unaudited pro-forma supplemental information is based on estimates and assumptions that the
Company believes are reasonable. The supplemental unaudited pro-forma financial information is presented for
comparative purposes and is not necessarily indicative of what the Company’s financial position or results of
operations actually would have been had the Company completed the acquisitions at the dates indicated, nor is it
intended to project the future financial position or operating results of the combined companies. Further, the
supplemental unaudited pro-forma information has not been adjusted for show timing differences or discontinued
events.
(in millions)
Pro-forma revenues
MJBiz
All other pro-forma revenues
Total pro-forma revenues
Pro-forma net loss
MJBiz
All other pro-forma net loss
Total pro-forma net loss
2021
Year ended December 31,
2020
(Unaudited)
2019
$
$
$
$
26.9
146.4
173.3
$
$
$
5.2
(77.9)
(72.7) $
3.3
143.4
146.7
$
$
(14.5) $
(631.8)
(646.3) $
-
382.4
382.4
-
(71.6)
(71.6)
Note 5. Property and Equipment
Property and equipment, net, consisted of the following:
(in millions)
Furniture, equipment and other
Leasehold improvements
Less: Accumulated depreciation
Property and equipment, net
December 31,
2021
2020
$
$
$
6.5 $
3.1
9.6 $
(5.9)
3.7 $
6.4
3.2
9.6
(5.7)
3.9
Depreciation expense related to property and equipment for the years ended December 31, 2021, 2020 and 2019 was
$1.3 million, $1.3 million and $1.1 million, respectively. Losses on disposals were $0.5 million for the year ended
December 31, 2021 and were not material for the years ended December 31, 2020 and 2019.
86
Note 6. Intangible Assets and Goodwill
Intangible Assets
Intangible assets consist of the following:
ff
(in millions)
Gross carrying
amount at
December 31, 2021
Accumulated
amortization
Net carrying
amount at
December 31, 2021
Gross carrying
amount at
December 31, 2020
Accumulated
amortization
Net carrying
amount at
December 31, 2020
Indefinite-
lived trade
names
Customer
relationship
intangibles
Definite-
lived trade
names
Purchased
Technology
Computer
software
Capitalized
software in
progress
Total
Intangible
Assets
$
54.2
$
355.8
$
84.2
$
6.2
$
13.8
$
5.9
$
520.1
—
(259.6)
(12.2)
(0.9)
(10.7)
—
(283.4)
$
$
54.2
$
96.2
$
72.0
$
5.3
$
3.1
$
5.9
$
236.7
65.9
$
369.0
$
91.1
$
6.2
$
12.3
$
2.5
$
547.0
—
(253.4)
(9.1)
—
(9.5)
—
(272.0)
$
65.9
$
115.6
$
82.0
$
6.2
$
2.8
$
2.5
$
275.0
Amortization expense for the years ended December 31, 2021, 2020 and 2019 was $46.2 million, $47.3 million and
$51.0 million, respectively.
Future amortization expense is estimated to be as follows for each of the five following years and thereafter ending
December 31:
(in millions)
2022
2023
2024
2025
2026
Thereafter
52.2
34.9
17.0
12.5
9.3
50.7
176.6
$
d
The Company recorded impairments during
the year ended December 31, 2021 of $24.3 million for trade names and
$8.4 million for customer relationships, which is presented in the consolidated statements of loss and comprehensive
loss as intangible asset impairments. The Company recorded impairments during the year ended December 31, 2020
customer relationships, which is presented in the consolidated
of $60.9 million for trade names and $15.9 million forff
statements of loss and comprehensive loss as intangible asset impairments. The Company recorded impairments
during the year ended December 31, 2019, of $8.3 million for trade names and $8.7 million for customer
relationships, which is presented in the consolidated statements of loss and comprehensive loss as intangible asset
impairments.
87
Impairment of Long-Lived Assets Other than Goodwill and Indefinite-Lived
ff
Intangible Assets
2021 Impairments
During the fourth quarter of 2021, through the fiscal year 2022 budgeting process, the Company became aware of
changes in circumstances which indicated the carrying value of certain definite-lived trade name and customer
relationship intangible assets may not be recoverable. As a result, the Company performed a recoverability test on
certain asset groups containing definite-lived intangible assets. The Company evaluated the recoverability of the
related intangible assets to be held and used by using level 3 inputs and comparing the carrying amount of the asset
to the future net undiscounted cash flows expected to be generated by the asset to determine if the carrying value is
not recoverable. The recoverability test indicated that one trade name intangible asset and one customer relationship
intangible asset were impaired, which resulted in the Company recording non-cash charges of $12.6 million and
$8.4 million, respectively, during the year ended December 31, 2021. The long-lived assets impaired during the
fourth quarter of 2021 had a remaining fair
value of zero.
ff
The Company recorded total
relationship intangible assets for the year ended December 31, 2021 related to the Commerce reportable segment.
impairments of $21.0 million to certain long-lived trade name and customer
2020 Impairments
During the first quarter of 2020, as a result of the COVID-19 pandemic and the measures implemented to prevent its
spread described above, management revised its forecast for the future performance of the Company’s asset groups.
The revised forecast indicated the carrying value of certain trade names and customer relationships may not be
recoverable. The recoverability test, as described above, indicated that certain of the definite-lived customer
relationship and trade name intangible assets were impaired. As a result, the Company recorded an impairment of
$13.2 million during the first
quarter of 2020.
ff
In connection with the impairment of certain of the Company’s indefinite-lived trade name intangible assets as of
October 31, 2020, the Company performed a recoverability test, as described above, on the related asset groups
containing definite-lived intangible assets. As a result, the Company recorded an impairment of $16.7 million
during the fourth quarter of 2020. The long-lived asset impairments are reported in intangible asset impairments on
the consolidated statements of loss and comprehensive loss.
The Company recorded impairments of $29.9 million for the year ended December 31, 2020 related to certain long-
lived trade names and customer relationship intangible assets. Long-lived asset impairments in the Commerce and
Design and Technology reportable segments were $21.7 million and $7.2 million, respectively, during the year
ended December 31, 2020.
2019 Impairments
During the third quarter of 2019, the Company became aware of changes in circumstances, including its revised
forecast for the future performance of several trade show brands as the Company’s revenue expectations and pacing
reflected a decline compared to the 2019 forecast, which indicated the carrying value of certain definite-lived trade
name and customer relationship intangible assets may not be recoverable. As a result, the Company performed a
recoverability test, as described above, on the related asset groups containing definite-lived intangible assets. The
recoverability test indicated that certain of the definite-lived customer relationship and trade name intangible assets
were impaired. As a result, the Company recorded an impairment of $12.1 million during the year ended December
31, 2019. The long-lived assets impaired during 2019 had a remaining fair value of $2.2 million as of December 31,
2019. The long-lived asset impairments are reported in intangible asset impairments on the consolidated statements
of loss and comprehensive loss.
Long-lived asset impairments in the Commerce and Design and Technology reportable segments were zero and $4.3
million, respectively, during the year ended December 31, 2019.
88
Impairment of Indefinite-Lived Intangible Assetstt
2021 Impairments
The Company performed a quantitative analysis for its annual impairment
test for indefinite-lived intangible assets
on October 31. The quantitative analysis utilized the “relief from royalty payments” method with assumptions that
are considered level 3 inputs and concluded five indefinite-lived trade name asset groups had a fair
value in excess
of its carrying value. As a result, during the fourth quarter of 2021, the Company recorded an impairment of $11.7
million for the year ended December 31, 2021 related to an indefinite-lived trade name intangible asset. The
impairment is reported in intangible asset impairments on the consolidated statements of loss and comprehensive
loss. The indefinite-lived intangible assets impaired during the fourth quarter of 2021 had a remaining fair value of
$24.7 million as of October 31, 2021.
m
ff
The Company recorded total impairments of $9.1 million and $2.6 million to certain indefinite-lived trade names for
the year ended December 31, 2021 related to the Commerce reportable segment and Design and Technology
reportable segments, respectively.
2020 Impairments
The Company performed a quantitative analysis for its annual impairment
test for indefinite-lived intangible assets
on October 31. The quantitative analysis utilized the “relief from royalty payments” method with assumptions that
are considered level 3 inputs and concluded one indefinite-lived trade name asset group had a fair
value in excess of
its carrying value. As a result, during the fourth quarter of 2020, the Company recorded an impairment of $0.6
million related to an indefinite-lived trade name intangible asset. The impairment is reported in intangible asset
impairments on the consolidated statements of loss and comprehensive loss. The indefinite-lived intangible asset
impaired during the four
th quarter of 2020 had a remaining fair value of $1.0 million as of October 31, 2020.
m
ff
ff
During the first quarter of 2020, as a result of the COVID-19 pandemic, and the measures implemented to prevent
its spread, management made the decision to cancel or postpone all of the Company’s face-to-face events scheduled
through the remainder of 2020. As such, in the first quarter of 2020, management revised its forecast for the future
performance of several trade show brands. Management determined these circumstances to be a triggering event and
an indicator it was more likely than not that the carrying amount of certain of its indefinite-lived intangible asset
groups exceeded their fair value. The Company performed a quantitative analysis and concluded certain of its
indefinite-lived trade names had a fair
value below the carrying values. As a result, the Company recorded an
impairment of $46.2 million during the first quarter of 2020. The decline in fair value in certain indefinite-lived
intangible assets compared to the carrying value is the result of changes in forecasted revenues and expenses. The
impairment is reported in intangible asset impairments on the consolidated statements of loss and comprehensive
loss.
ff
The Company recorded total impairments of $46.8 million for the year ended December 31, 2020 related to certain
indefinite-lived trade names. Indefinite-lived intangible asset impairments in the Commerce and Design and
Technology reportable segments were $24.1 million and $17.6 million, respectively, during the year ended
December 31, 2020.
2019 Impairments
During the third quarter of 2019, the Company revised its forecast for the future performance of several trade show
brands as the Company’s revenue expectations and pacing reflected a decline compared to the 2019 forecast due to
the underperformance of these brands and an expected decrease in EBITDA driven by planned investments in
technology and the execution of events. Management determined this to be a triggering event and an indicator it was
more likely than not that the carrying amount of certain of its indefinite-lived intangible asset groups exceeded their
fair value. The Company performed a quantitative analysis and concluded that certain of its indefinite-lived trade
value below the carrying value. As a result, the Company recorded an impairment of $4.9 million
names had a fair
during the year ended December 31, 2019. The decline in fair value in certain indefinite-lived intangible assets
groups compared to the carrying value is the result of changes in forecasted revenues and expenses. The impairment
is reported in intangible asset impairments on the consolidated statements of loss and comprehensive loss. In
connection with its annual impairment test, the Company concluded each of its indefinite-lived trade name
ff
89
intangible assets had a fair
during 2019 had a remaining fair value of $10.0 million as of December 31, 2019.
value in excess of their carrying value. The indefinite-lived intangible assets impaired
ff
Indefinite-lived intangible asset impairments in the Commerce and Design and Technology reportable segments
were $0.7 million and $3.6 million, respectively, during the year ended December 31, 2019.
Goodwill
The table below summarizes the changes in the carrying amount of goodwill for each reportable segment:
(in millions)
Balance at December 31, 2019
Acquired goodwill
Impairments
Balance at December 31, 2020
Acquired goodwill
Impairments
Balance at December 31, 2021
Impairment of Goodwill
2021 Impairment
Reportable Segment
Commerce
Design and
Technology
$
$
$
598.4 $
—
(367.5)
230.9 $
113.8
(7.2)
337.5 $
337.3 $
2.1
(205.7)
133.7 $
—
—
133.7 $
All Other
Total
44.6 $
25.3
(30.2)
39.7 $
3.3
—
43.0 $
980.3
27.4
(603.4)
404.3
117.1
(7.2)
514.2
During the fourth quarter of 2021, in connection with the Company’s annual impairment assessment, the Company
performed a quantitative assessment of the Company’s fair value of goodwill using an income approach with
assumptions that are considered level 3 inputs and concluded that the carrying value of one reporting unit exceeded
its respective fair values, resulting in a goodwill impairment of $7.2 million. The fair values of the respective
reporting units were determined primarily by discounting estimated future cash flows, which were determined based
on revenue and expense long-term growth assumptions ranging from zero to growth of 3.5%, at a weighted average
cost of capital (discount rate) ranging from 12.0% to 13.5%. Of the $514.2 million of goodwill, the carrying value
equals the fair value for $6.7 million as of October 31, 2021.
The Company also considers the amount of headroom for a reporting unit when determining whether an impairment
exists. Headroom is the differeff
nce between the fair value of a reporting unit and its carrying value. In performing the
annual impairment analysis as of October 31, 2021, the Company determined that the carrying amount of certain
reporting units did not exceed their respective fair values. Based on the results of the impairment test performed as
of October 31, 2021, the fair values of the reporting units exceeded their carrying value between zero and 458%. Of
the $400.7 million of goodwill, the carrying value of reporting units with less than 5% headroom is $90.4 million as
of October 31, 2021.
The Company recorded total goodwill impairment of $7.2 million for the year ended December 31, 2021 related to
the Commerce reportable segment.
2020 Impairments
During the first quarter of 2020, the impact of COVID-19 on the travel and events industry, Emerald’s cancellation
of all live events through the end of July as well as uncertainty around when the Company would be able to resume
its normal operations, caused a significant and prolonged decline in the Company’s stock price, resulting in the
market capitalization of the Company falling below its carrying value. As a result, management determined that a
triggering event had occurred as it was more likely than not that the carrying values of all the Company’s reporting
units exceeded their fair values. Accordingly, the Company performed a quantitative assessment of the Company’s
fair value of goodwill as of March 31, 2020 using an income approach with assumptions that are considered level 3
inputs and concluded that the carrying value of several reporting units exceeded their respective fair values, resulting
90
in a goodwill impairment of $588.2 million during the first quarter of 2020. The fair values of the respective
reporting units were determined primarily by discounting estimated future cash flows, which were determined based
on revenue and expense growth assumptions ranging from negative growth of 20.0% to growth of 5.0%, at a
weighted average cost of capital (discount rate) ranging from 12.9% to 14.5%.
During the fourth quarter of 2020, in connection with the Company’s annual impairment assessment, the Company
performed a quantitative assessment of the Company’s fair value of goodwill using an income approach with
assumptions that are considered level 3 inputs and concluded that the carrying value of certain reporting units
exceeded their respective fair values, resulting in a goodwill impairment of $15.2 million. The fair values of the
respective reporting units were determined primarily by discounting estimated future cash flows, which were
determined based on revenue and expense growth assumptions ranging from negative 50.0% to 5.0%, at a weighted
average cost of capital
(discount rate) ranging from 10.9% to 11.5%.
a
The Company recorded total goodwill impairments of $603.4 million for the year ended December 31, 2020.
Goodwill impairments in the Commerce, Design and Technology and All Other reportable segments were $367.5
million, $205.7 million and $30.2 million, respectively, during the year ended December 31, 2020.
ff
The Company also considers the amount of headroom for a reporting unit when determining whether an impairment
exists. Headroom is the differe
nce between the fair value of a reporting unit and its carrying value. In performing the
annual impairment analysis as of October 31, 2020, the Company determined that the carrying amount of certain
reporting units did not exceed their respective fair values. Based on the results of the impairment test performed as
of October 31, 2020, the fair values of the reporting units exceeded their carrying value between zero and 150%. Of
the $404.3 million of goodwill, the carrying value of reporting units with less than 5% headroom is $62.7 million as
of October 31, 2020.
2019 Impairments
During the third quarter of 2019, the Company revised its forecast for future performance and issued revised
guidance to the investment community causing an extended decline in the Company’s stock price resulting in the
market capitalization of the Company falling below the carrying value of its single reporting unit. Accordingly, the
Company performed a quantitative assessment of the Company’s fair value of goodwill as of August 31, 2019 using
income and market approaches with assumptions that are considered level 3 inputs and concluded that the
Company’s carrying value of goodwill exceeded the Company’s fair value, resulting in a goodwill impairment of
$9.3 million during the third quarter of 2019.
During the fourth quarter of 2019, the Company had a change in operating segments which resulted in a change in
reporting units. The Company reassigned goodwill to the updated reporting units using a relative fair value
approach. The Company performed a quantitative assessment of the Company’s fair value of goodwill as of October
31, 2019 using an income approach with assumptions that are considered level 3 inputs and concluded that the
carrying value of several reporting units exceeded their respective fair values, resulting in a goodwill impairment of
$59.8 million. The fair values of the respective reporting units were determined primarily by discounting estimated
future cash flows, which were determined based on revenue and expense growth assumptions ranging from negative
10.0% to 5.0%, at a weighted average cost of capital
(discount rate) ranging from 8.8% to 10.5%.
a
the year ended December 31, 2019, of $69.1 million, which is
The Company recorded goodwill impairments during
reported in the consolidated statements of loss and comprehensive loss as goodwill
impairments. Goodwill
impairments in the Commerce, Design and Technology and All Other reportable segments were $41.9 million, $24.0
million and $3.2 million, respectively, during the year ended December 31, 2019.
d
Total accumulated goodwill impairments are $679.7 million through December 31, 2021.
91
Note 7. Debt
Debt is comprised of the following indebtedness to various lenders:
(in millions)
Amended and Restated Term Loan Facility, with
interest at LIBOR plus 2.50% and 2.50%
as of December 31, 2021 and 2020, respectively,
(equal to 2.59% and 2.65% at December 31,
2021 and 2020, respectively) due 2024, net(a)
Less: Current maturities
Long-term debt, net of current maturities, debt
discount and deferred financing fees
December 31,
2021
December 31,
2020
$
$
516.6 $
5.7
521.0
5.7
510.9 $
515.3
(a) Amended and Restated Term Loan Facility as of December 31, 2021 is recorded net of unamortized discount
of $1.4 million and net of unamortized deferred financing fees of $1.7 million. Amended and Restated Term
Loan Facility as of December 31, 2020 is recorded net of unamortized discount of $2.0 million and net of
unamortized deferred financing fees of $2.4 million.
Amended and Restated Senior Secured Credit Facilities
On February 14, 2020, Emerald Events Holding, Inc., the borrower under the Amended and Restated Senior Secured
Credit Facilities, was renamed Emerald X, Inc (“Emerald X”). The Amended and Restated Term Loan Facilities
include a seven-year $565.0 million senior secured term loan facility, scheduled to mature on May 22, 2024 (the
“Amended and Restated Term Loan Facility”) and an Amended and Restated Revolving Credit Facility (as defined
below).
The Amended and Restated Senior Secured Credit Facilities allows forff Emerald X to choose from the following two
interest rate options:
-
or
-
Alternate Base Rate (“ABR”) loans bear interest at a rate equal to a spread, or applicable margin, above the
greatest of (i) the administrative agent’s prime rate, (ii) the Federal Funds Rate plus 50 basis points, and (iii)
the one month London Interbank Offered Rate (“LIBOR”) plus 1.00%.
LIBOR loans bear interest at a rate equal to a spread, or applicable margin, over the LIBOR rate.
The spread, or applicable margin, was 1.75% for ABR loans and 2.75% for LIBOR loans through August 6, 2020.
Beginning in the first quarter of 2018, (i) the applicable margin steps down by 0.25% if Emerald X’s Total First
Lien Net Leverage Ratio (as defined in the Amended and Restated Senior Secured Credit Facilities) is lower than
2.75 to 1.00 and (ii) the applicable margin under the Amended and Restated Revolving Credit Facility (but not the
Amended and Restated Term Loan Facility) steps down by an additional 0.25% if Emerald X’s Total First Lien Net
Leverage Ratio is less than 2.50 to 1.00. As a result of the Company’s Total First Lien Net Leverage Ratio
decreasing below 2.50 to 1.00 (as defined below), from August 7, 2020 through December 31, 2020, borrowings
under the Revolving Credit Facility were subject to an interest rate equal to LIBOR plus 2.25% or ABR plus 1.25%.
Revolving Credit Facility
On June 25, 2021, Emerald X entered into a Third Amendment to Amended and Restated Credit Agreement (the
“Amendment”), by and among Emerald X, as Borrower, the guarantors party thereto, the lenders party thereto and
Bank of America, N.A., as administrative agent, which amends that certain Amended and Restated Credit
Agreement, dated as of May 22, 2017. Pursuant to the Amendment, the existing Credit Agreement was modified as
follows:
•
The maturity of the revolving commitments under the Credit Agreement was extended by 18 months
to November 23, 2023;
92
•
The aggregate revolving commitments under the Credit Agreement was reduced from $150,000,000
to $110,000,000;
• A condition to future revolving advances was added such that the Borrower is only permitted to
borrow new revolving loans if the aggregate amount of unrestricted cash of the Borrower and its
consolidated subsidiaries is no more than $40,000,000 (subject to certain exceptions and exclusions);
and
•
From and after the effective date of the Amendment, certain dividends and distributions to
stockholders will be limited to the greater of (i) $40,000,000 and (ii) 35% of the cumulative amount
of Consolidated EBITDA (excluding proceeds of event cancellation insurance), with amounts
incurred in reliance on clause (i) above
not to exceed $20,000,000 in any one fiscal year.
a
Emerald X is required to pay a quarterly commitment fee in respect of the unutilized commitments under the
Amended and Restated Revolving Credit Facility in an amount equal to 0.50% per annum, calculated on the unused
portion of the facility, which may be reduced to 0.375% upon achievement of a Total First Lien Ratio of 3.50 to
1.50. Upon the issuance of letters of credit under the Amended and Restated Revolving Credit Facility, Emerald X is
required to pay fronting fees, customary issuance and administration fees and a letter of credit fee equal to the then-
applicable margin (as determined by reference to LIBOR) for the Amended and Restated Revolving Credit Facility.
Emerald X had zero in outstanding borrowings under its Amended and Restated Revolving Credit Facility as of
December 31, 2021 and 2020. Emerald X had $1.0 million in stand-by letters of credit issuances under its Amended
and Restated Revolving Credit Facility and its Revolving Credit Facility as of December 31, 2021 and 2020. For the
period ended August 6, 2020, borrowings under the Revolving Credit Facility were subject to an interest rate equal
to LIBOR plus 2.75% or ABR plus 1.75%. As a result of the Company’s Total First Lien Net Leverage Ratio
decreasing below 2.50 to 1.00 (as defined in the Amended and Restated Senior Secured Credit Facilities), from
August 7, 2020 through December 31, 2020, borrowings under the Revolving Credit Facility were subject to an
interest rate equal to LIBOR plus 2.25% or ABR plus 1.25%. As of December 31, 2021, Emerald X had $109.0
million in additional borrowing capacity under the Amended and Restated Revolving Credit Facility (after giving
effect to $1.0 million of outstanding letters of credit).
Payments and Commitment Reductions
The Amended and Restated Term Loan Facility requires repayment in equal quarterly installments of 0.25% of the
$565.0 million, with the balance due at maturity. Installment payments on the Amended and Restated Term Loan
Facility are due on the last business day of each quarter, commencing on September 29, 2017.
Subject to the certain customary exceptions and limitations, Emerald X. is required to prepay amounts outstanding
under the Amended and Restated Term Loan Facility under specified circumstances, including 50.0% of Excess
Cash Flow (“ECF”), subject to step-downs to 25% and 0% of excess cash flow at certain leverage based thresholds,
and with 100% of the net cash proceeds of asset sales and casualty events in excess of certain thresholds (subject to
certain reinvestment rights).
Emerald X made no voluntary repayments on the Amended and Restated Term Loan Facility during the years ended
December 31, 2021 and 2020. Emerald X may prepay the loans in whole or part without premium or penalty.
Guarantees; Collateral; Covenants; Events of Default
All obligations under the Amended and Restated Senior Secured Facility are guaranteed by Emerald X’s direct
parent company and, subject to certain exceptions, by all of Emerald X’s direct and indirect wholly owned domestic
subsidiaries. As of December 31, 2021, all of Emerald X’s subsidiaries and Emerald X’s direct parent have provided
guarantees.
Subject to certain limitations, the obligations under the Amended and Restated Senior Secured Credit Facilities are
secured by a perfected first priority security interest in substantially all tangible and intangible assets owned by
Emerald X or by any guarantor.
93
The Amended and Restated Senior Secured Credit Facilities contain customary incurrence-based negative
covenants, including limitations on indebtedness; limitations on liens; limitations on certain fundamental changes
(including, without limitation, mergers, consolidations, liquidations and dissolutions); limitations on asset sales;
limitations on dividends and other restricted payments; limitations on investments, loans and advances; limitations
on repayments of subordinated indebtedness; limitations on transactions with affiliates; limitations on changes in
dividends; and limitations on changes in lines of
fiscal periods; limitations on agreements restricting liens and/ordd
business. In addition, the Amended and Restated Revolving Credit Facility contains a financial
covenant requiring
Emerald X to comply with a 5.50 to 1.00 total first lien net secured leverage ratio test. This financial covenant is
tested quarterly only if the aggregate amount of revolving loans, swingline loans and letters of credit outstanding
under the Amended and Restated Revolving Credit Facility (net of up to $10.0 million of outstanding letters of
credit) exceeds 35% of the total commitments thereunder. As of December 31, 2021, this financial covenant has not
been triggered and Emerald X was in compliance with all covenants under the Amended and Restated Senior
Secured Credit Facilities.
ff
Events of default under the Amended and Restated Senior Secured Credit Facilities include, among others,
nonpayment of principal when due;d
lts;
material
inaccuracy of representations and warranties; certain bankruptcy and insolvency events; material
unsatisfied or unstated judgments; certain ERISA events; change of control; or actual or asserted invalidity of any
guarantee or security document. There were no events of default under the Amended and Restated Senior Secured
Credit Facilities through December 31, 2021.
or other amounts; cross-defaults; covenant defauff
nonpayment of interest, fees
ff
During the year ended December 31, 2021, Emerald X had no borrowings or repayments on the Amended and
Restated Revolving Credit Facility. During the year ended December 31, 2020, Emerald X had borrowings of $95.0
million and repayments of $105.0 million on the Amended and Restated Revolving Credit Facility. During the year
ended December 31, 2019, Emerald X had borrowings of $16.0 million and repayments of $46.0 million on the
Revolving Credit Facility.
Interest Expense
Interest expense reported in the consolidated statements of loss and comprehensive loss consist of the following:
(in millions)
Senior secured term loan
NNon-cash interest for amortization of debt discount
and debt issuance costs
y
Revolving credit
facility interest and commitment fees
Year ended December 31,
2020
2021
2019
13.7
$
17.6
$
1.5
0.6
15.8
$
1.5
1.5
20.6
$
27.2
1.4
1.7
30.3
$
$
Note 8. Leases
The Company accounts for leases in accordance with ASC 842: Leases, which was adopted on January 1, 2019. The
Company determines if an arrangement is or contains a lease at contract inception. The Company's leases consist of
operating leases for office space and certain equipment. The Company does not have any financing leases. For
arrangements where the Company is the lessee, a right-of-use lease asset, representing the underlying asset during
the lease term, and a right-of-use lease liability, representing the payment obligation arising from the lease, are
reported on the balance sheet at lease commencement based on the present value of the payment obligation. Right-
and any lease payments made at or before the lease
of-use lease assets also include any initial direct costs incurredr
commencement date, less lease incentives received. The Company's leases have a remaining contractual term of 2
years to 6 years, some of which include options to extend the lease term for up to five years and options to
terminate. The options to extend certain lease terms or terminate certain leases are at the sole discretion of the
Company. As the Company is not reasonably certain that it will exercise these options, none of the options to
modify the lease terms are included in the Company’s right-of-use lease assets and right-of-use lease liabilities as of
December 31, 2021. The Company’s weighted-average remaining lease term was 3.8 years and 5.3 years as of
December 31, 2021 and 2020, respectively.
94
Short-term operating leases with a contractual term of 12 months or less are not reported on the balance sheet, but
instead are expensed as incurred and included as selling, general and administrative expense on the consolidated
statements of loss and comprehensive loss and are considered rent expense. Short-term operating lease costs were
not material for the year ended December 31, 2021. Leases with a duration
of less than one month are not included
in rent expense. Operating lease cost is recognized on a straight-line basis over the related lease term. Rent expense
was $5.2 million, $4.2 million and $ 4.4 million for the years ended December 31, 2021, 2020 and 2019,
respectively. The Company reported $1.2 million in rent expense on the consolidated statements of loss and
comprehensive loss as cost of revenues for the years ended December 31, 2021, 2020 and 2019 and $4.0 million,
$3.0 million and $3.2 million in rent expense on the consolidated statements of loss and comprehensive loss as
selling, general and administrative expense for the years ended December 31, 2021, 2020 and 2019, respectively.
d
Certain of the Company's lease agreements include variable lease payments. Variable lease costs were $0.2 million
for the each of the years ended December 31, 2021, 2020 and 2019.
Maturities of right-of-use lease liabilities for the remaining five years and thereafter as of December 31, 2021 were
as follows:
(in millions)
2022
2023
2024
2025
2026
Thereafter
Minimum lease payments
Less: Imputed interest
Present value of minimum lease payments
December 31,
2021
4.7
4.7
3.7
3.1
3.0
1.0
20.2
(2.2)
18.0
$
$
$
Supplemental cash floff w and other information related to leases was as follows:
ff
(in millions)
Cash paid for amounts included in the measurement of
right-of-use lease liabilities:
Cash paid reported as operating activities on the
consolidated statements of cash flows
Right-of-use lease assets obtained in exchange for new
right-of-use lease liabilities
2021
December 31,
2020
2019
$
$
4.1 $
4.1 $
3.4 $
1.5 $
4.0
1.9
The discount rate implicit within the Company’s leases is generally not determinable; therefore, the Company
determined the discount rate based on its incremental collateralized borrowing rate using the portfolio approach. The
Company’s weighted-average discount rate used to measure right-of-use lease liabilities was 5.2% as of December
31, 2021.
95
Note 9. Fair Value Measurements
As of December 31, 2021 and 2020, the Company’s assets and liabilities measured at fair value on a recurring basis
are categorized in the tables below:
Assets
Cash and cash equivalents:
Cash and cash equivalents
Money market mutual funds(a)
Total assets at fair value
Market-based share awards liability(b)
Contingent consideration(c)
Total liabilities at fair value
Assets
Cash and cash equivalents:
Cash and cash equivalents
Money market mutual funds(a)
Total assets at fair value
Market-based share awards liability(b)
Contingent consideration(c)
Total liabilities at fair value
Total
Level 1
Level 2
Level 3
December 31, 2021
21.5
209.7
231.2
0.4
36.2
36.6
$
$
$
$
21.5
209.7
231.2
$
$
— $
—
— $
— $
—
— $
— $
—
— $
—
—
—
0.4
36.2
36.6
Total
Level 1
Level 2
Level 3
December 31, 2020
4.2
291.1
295.3
0.4
13.3
13.7
$
$
$
$
4.2
291.1
295.3
$
$
— $
—
— $
— $
—
— $
— $
—
— $
—
—
—
0.4
13.3
13.7
$
$
$
$
$
$
$
$
(a)
The fair values of the Company’s money market mutual funds are based on the closing price of these
assets as of the reporting date. The Company’s money market mutual
funds are quoted in an active
market.
Included within other noncurrent liabilities in the consolidated balance sheets.
(b)
(c) As of December 31, 2021, $5.1 million is included within accounts payable and other current liabilities in
the consolidated balance sheets and $31.1 million is included within other noncurrent liabilities in the
consolidated balance sheets. As of December 31, 2020, $3.8 million is included within accounts payable
and other current liabilities in the consolidated balance sheets and $9.5 million is included within other
noncurrent liabilities in the consolidated balance sheets.
t
The contingent consideration liability of $36.2 million as of December 31, 2021 consists of liabilities of $5.1
million, $30.7 million and $0.4 million, which are expected to be paid in 2022, 2023 and 2024, respectively.
As of December 31, 2021, the contingent consideration liability related to the acquisition of MJBiz of $24.0 million,
is based on average EBITDA growth targets and is expected to be paid in 2023. The MJBiz contingent consideration
liability was measured based on unobservable inputs and probability weightings measured using a Black-Scholes
model, considering the Company's credit risk over the term to payment. The unobservable inputs used in calculating
this amount include probability weighted estimates regarding the likelihood of achieving average EBITDA growth
targets for the acquisition.
As of December 31, 2021 and 2020, the contingent consideration liability related to the PlumRiver acquisition
amounted to $5.7 million and $10.0 million, respectively, is based on the achievement of revenue targets and is
expected to be paid in 2023. This amount was measured based on significant unobservable inputs and probability
96
weightings using a Monte Carlo simulation. The unobservable inputs used in calculating this amount include
probability weighted estimates regarding the likelihood of achieving revenue targets for the acquisition. The
Company made payments of $2.0 million for the achievement of a technological milestone and $2.0 million for the
successful onboarding of qualified customers during 2021.
Contingent consideration related to the Sue Bryce, EDspaces and G3 acquisitions amounted to $6.5 million and $3.2
million as of December 31, 2021 and 2020, respectively. These contingent payments are based on the achievement
of various revenue or EBITDA growth metrics. $5.1 million, $1.0 million and $0.4 million are expected to be paid
in 2022, 2023 and 2024, respectively.
The Company’s contingent consideration liabilities are remeasured based on the methodologies described above at
the end of each reporting period. As a result of these remeasurements, during 2021 and 2020, the Company recorded
a $2.3 million increase in the fair value of its contingent consideration liabilities and a $1.5 million decrease in the
fair value of its contingent consideration liabilities, respectively, which is included in selling, general and
administrative expense in the consolidated statements of loss and comprehensive loss. The determination of the fair
value of the contingent consideration liabilities could change in future periods. Any such changes in fair value will
be reported in selling, general and administrative expense in the consolidated statements of loss and comprehensive
loss.
The market-based share award liability was $0.4 million as of December 31, 2021 and 2020. Changes in the fair
value of the market-based share award liability is included in selling, general and administrative expense in the
consolidated statements of loss and comprehensive loss. The determination of the fair value of the market-based
share award liability could change in future periods. See Note 12, Stock-Based Compensation, forff
additional
information with respect to the market-based share awards.
Note 10. Related-Party Transactions
a
Investment funds affiliated with Onex Corporation (“Onex”) owned approximately
67.2% of the Company’s
outstanding common stock at December 31, 2021. In addition, as of December 31, 2021, after giving effect to the
Onex owned 69,718,919 shares of the Company’s redeemable convertible preferred stock, representing 170,056,580
shares of the Company’s common stock on an as-converted basis, after considering the accumulated accreting return
at a rate per annum equal to 7% on the accreted liquidation preference and paid in-kind. Onex’s beneficial
ownership of the Company’s common stock, on an as-converted basis, is approximately 86.1%. Onex owns a
majority equity position in SMG Holdings, Inc. (“SMG”), including SMG Food & Beverage, LLC, a wholly-owned
subsidiary of SMG, which the Company has contracted with for catering services at certain of the Company’s trade
shows. SMG subsequently merged with AEG Facilities, LLC to form ASM Global (“ASM”). The Company made
payments of $0.6, zero and $0.6 million to ASM during the years ended December 31, 2021, 2020 and 2019,
respectively. These payments are included in cost of revenues in the consolidated statements of loss and
comprehensive loss. The Company has $0.1 million and zero due to ASM as of December 31, 2021 and 2020,
respectively.
Note 11. Stockholder’s Equity (Deficit) and Redeemable Convertible Preferred Stock
Common Stock Issuances
On May 3, 2017, the Company completed the initial public offering of its common stock and the Company’s stock
began trading on the New York Stock Exchange under the symbol “EEX”.
Redeemable Convertible Preferred Stock
June 10, 2020, the Company entered into an investment agreement (the “Investment Agreement”) with Onex
Partners V LP (“Onex”), pursuant to which the Company agreed to (i) issue to an affiliate of Onex, in a private
placement transaction (the “Initial Private Placement”), 47,058,332 shares of redeemable convertible preferred stock
for a purchase price of $5.60 per share and (ii) effect a rights offering to holders of its outstanding common stock of
one non-transferable subscription right for each share of the Company’s common stock held, with each right
entitling the holder to purchase one share of redeemable convertible
preferred stock at the Series A Price per share.
Onex agreed to purchase (the “Onex Backstop”) any and all redeemable convertible preferred stock not subscribed
rr
97
for in the Rights Offering by stockholders other than affiliates of Onex at the Series A Price per share. On June 29,
2020 (the “First Closing Date”), Emerald received proceeds of $252.0 million, net of fees and expenses of $11.6
million, from the sale of redeemable convertible preferred stock to Onex in the Initial Private Placement. Emerald
used $50.0 million of the net proceeds from the sale of redeemablea
convertible preferred stock to repay outstanding
debt under the Revolving Credit Facility and expects to use the remaining proceeds for general corporate purposes,
including organic and acquisition growth initiatives. The Rights Offering subscription period started and ended on
July 7, 2020 and July 22, 2020, respectively. On July 24, 2020, the Company issued a further
1,727,427 shares
of redeemable convertible preferred stock pursuant to the Rights Offeff
ring and received proceeds of approximately
$9.7 million. Pursuant to the Onex Backstop, on August 13, 2020, an additional 22,660,587 shares of redeemable
convertible preferred stock were sold to Onex in exchange for approximately $121.3 million, net of fees and
estimated expenses of $5.6 million. The rights of the redeemable convertible preferred stock are summarized below.
ff
Liquidation Preference
Upon liquidation or dissolution of the Company, the holders of redeemable convertible preferred stock are entitled
to receive the greater of (a) the accreted liquidation preference, and (b) the amount the holders of redeemable
convertible preferred stock would have received if they had converted their redeemable convertible preferred stock
into common stock immediately prior to such liquidation or dissolution.
Dividends
Each share of redeemable convertible preferred stockk will accumulate dividends at a rate per annum equal to 7% fof
the accreted liquidation preference, compounding quarterly by adding to the accreted liquidation preference until
July 1, 2023 and thereafter, at the Company’s option, paid either in cash or by adding to the accreted liquidation
ppreference. During the year ended December 31, 2021, the Company recorded accretion of $29.8 million with
respect to the redeemable convertible preferred stock, bringing the aggregate liquidation preference to $444.1
million as of December 31, 2021. During the year ended December 31, 2020, the redeemable convertible preferred
stock accumulated $14.1 million worth of dividends, bringing the aggregate accreted liquidation preference
to
$414.4 million as of December 31, 2020. Holders of redeemable convertible preferred stock are also entitled to
participate in and receive any dividends declared or paid on the Company’s common stock on an as-converted basis,
and no dividends may be paid to holders of common stock unless the aggregate accreted liquidation preference on
the redeemable convertible preferred stock has been paid or holders of a majority of the outstanding redeemable
convertible preferred stock have consented to such dividends.
ff
Conversion Features
Shares of the redeemable convertible preferred stock may be converted at the option of the holder into a number
of shares of common stock equal to (a) the amount of the accreted liquidation preference, divided by (b) the
liquidation
applicable conversion price. Each share of redeemable convertible preferred stock has an initial
preference of $5.60 and will initially be convertible into approximately 1.59 shares of common stock, which is
equivalent to the initial liquidation preference per share of $5.60 divided by the initial conversion price of $3.52 per
share. The conversion price is subject to customary anti-dilution adjustments upon the occurrence of certain events,
including downward adjustment in the event the Company issues securities, subject to exceptions, at a price that is
lower than the fair market value of such securities.
If, at any time following the third anniversary of the First Closing Date the closing price per share of the Company’s
common stock exceeds 175% of the then-applicable conversion price for at least 20 consecutive trading days, the
Company may, at its option, and subject to certain liquidity conditions, cause any or all of the then outstanding
shares of redeemable convertible preferred stock to be converted automatically into common stock at the then
applicable conversion price.
Redemption Features
The Company has the right to redeem all, but not less than all, of the redeemable convertible preferred stock on or
after June 29, 2026 for a cash purchase price equal to (a) on or after the six-year anniversary thereof, 105% of the
98
accreted liquidation preference, (b) on or after the seven-year anniversary thereof, 103% of the accreted liquidation
preference or (c) on or after the eight-year anniversary thereof, the accreted liquidation preference. In addition, if
there is a change of control transaction involving the Company prior to the six-year anniversary of the First Closing
Date, the Company has the right to redeem all, but not less than all, of the redeemable convertible preferred
stock for
a cash purchase price equal to the accreted liquidation preference plus the net present value of the additional amount
by which the accreted liquidation preference would have otherwise increased from the date of such redemption
through the sixth anniversary of the closing. If, after the Company ceases to have a controlling stockholder group,
there is a change of control transaction involving the Company, holders of redeemable convertible preferred stock
may elect to (x) convert their redeemable convertible preferred stock into shares of common stock at the then current
conversion price or (y) require the Company to redeem the redeemable convertible preferred stock for cash, at a
price per share equal to the then-unpaid accreted liquidation preference. Although only Unaffiliated Directors (as
defined below) can be involved in any decisions with respect to the Company’s rights to exercise the redemption
features,
the holders of the redeemable convertible preferred stock control the majority of the votes through
representation on the board of directors. Therefore, the redeemable convertible preferred stock is required to be
accreted to its redemption price on the date the redemption option first becomes exercisable. For the fiscal years
ending December 31, 2021 and 2020, the Company recorded $35.6 million and $15.6 million, respectively, in
deemed dividends, representing the accretion of the redeemable convertible preferred stock to the redemption value.
ff
Voting Rights
Certain matters will require the approval of holders of a majority of the redeemable convertible preferred stock,
including (i) amendments to the Company’s organizational documents in a manner adverse to the redeemable
convertible preferred stock, (ii) the creation or issuance of senior or parity equity securities or (iii) the issuance of
any convertible indebtedness, other class of redeemable convertible preferred stock or other equity securities in each
case with rights to payments or distributions in which the redeemable convertible preferred stock would not
participate on a pro-rata, as-converted basis.
In addition, for so long as the redeemable convertible preferred stock represents more than 30% of the outstanding
common stock on an as-converted basis, without the approval of a majority of the directors elected by the holders of
the redeemable convertible preferred stock, the Company may not (i) incur new indebtedness to the extent certain
financial metrics are not satisfied, (ii) redeem or repurchase any equity securities junior to the redeemable
convertible preferred stock, (iii) enter into any agreement for the acquisition or disposition of assets or businesses
involving a purchase price in excess of $100 million, (iv) hire or terminate the chief executive officer of the
Company or (v) make a voluntary filing for bankruptcy or commence a dissolution of the Company.
For so long as the redeemable convertible preferred stock represents a minimum percentage of the outstanding
shares of common stock on an as-converted basis as set forth in the Certificate of Designations relating to
the redeemable convertible preferred stock, the holders of the redeemable convertible preferred stock shall have the
right to appoint up to five members of the Company’s Board of Directors (the “Board”).
All decisions of the Company’s Board with respect to the exercise or waiver of the Company’s rights relating to
the redeemable convertible preferred stock shall be determined by a majority of the Company’s directors that are not
employees of the Company or affiliated with Onex (“Unaffiliated Directors”), or a committee of Unaffiliated
Directors.
As part of the transactions contemplated by the Investment Agreement, the Company and Onex entered into a
Registration Rights Agreement whereby Onex is entitled to certain demand and piggyback registration rights in
respect of the redeemable convertible preferred stock and the shares of common stock issuable upon conversion
thereof.
99
Dividends
There were no dividends paid for the year ended December 31, 2021. The following is a summary of the dividends
paid for the years ending December 31, 2020 and 2019:
Q1
Q2
Q3
Q4
(dollars in millions, except per share values)
2020
Dividend declared on
Stockholders of record on
Dividend paid on
Dividend per share
Cash dividend paid
February 7, 2020
February 21, 2020
March 6, 2020
$
$
0.0750 $
5.4 $
—
—
—
— $
— $
2019
—
—
—
— $
— $
—
—
—
—
—
Q1
Q2
Q3
Q4
Dividend declared on
Stockholders of record on
Dividend paid on
Dividend per share
Cash dividend paid
February 5, 2019
February 19, 2019
March 5, 2019
(dollars in millions, except per share values)
July 30, 2019
April 30, 2019
August 13, 2019
May 14, 2019
August 27, 2019
May 28, 2019
$
$
0.0725 $
5.2 $
0.0750 $
5.4 $
0.0750 $
5.4 $
October 31, 2019
November 14, 2019
November 27, 2019
0.0750
5.3
Share Repurchases
October 2020 Share Repurchase Program
In October 2020, the Board authorized and approved a $20.0 million share repurchase program. Under the terms of
the October 2020 Share Repurchase Program, the Company may, from time to time, purchase shares of its common
stock for an aggregate purchase price not to exceed $20.0 million through December 31, 2022, subject to early
termination or extension by the Board. The share repurchase program may be suspended or discontinued at any time
without notice. The Company repurchased 2,498,118 shares for $12.4 million during the year ended December 31,
2021 under this repurchase program. The Company settled the repurchase of 203,837 shares for $0.8 million during
the year ended December 31, 2020 under this repurchase program. There was $6.8 million remaining available for
share repurchases under the October 2020 Share Repurchase Program as of December 31, 2021.
July 2019 Share Repurchase Program
In July 2019, the Board authorized and approved a $30.0 million share repurchase program. The July 2019 Share
Repurchase program was terminated on July 31, 2020. The July 2019 Share Repurchase Program did not obligate
the Company to purchase any specific number of shares. The Company settled the repurchase of 14,988 shares and
810,120 shares for $0.1 million and $7.7 million during the years ended December 31, 2020 and 2019, respectively,
under this repurchase program.
November 2018 Share Repurchase Program
On November 20, 2018, the Board authorized a $20.0 million share repurchase program. Under the terms of the
November 2018 Share Repurchase Program, the Company has the ability to repurchase shares through December
31, 2019. The November 2018 Share Repurchase Program did not require the Company to acquire any specific
number of shares. Pursuant to the November 2018 Share Repurchase Program, the Company settled the repurchase
of 43,437 shares for $0.6 million during the year ended December 31, 2019.
100
Note 12. Stock-Based Compensation
Employee Benefit Plans
2013 Stock Option Plan (the 2013 Plan) a nd 2017 Omnibus Equity Plan (the 2017 Plan)
Effective June 17, 2013 the Board approved the adoption of the 2013 Plan. Following the Company’s IPO, the 2013
Plan is no longer used for granting new awards. Vesting of all option grants begins at the first anniversary of the
date of grant. Options granted under the 2013 Plan vest 20% per year over five years.
In April 2017, the Board approved the 2017 Plan. The Company’s stockholders approved the 2017 Plan and it
became effective in connection with the Company’s initial public offering. Under the 2017 Plan, the Company may
grant incentive stock options, non-statutory stock options, restricted stock, restricted stock units (“RSUs”) and stock
appreciation rights, dividend equivalent rights, share awards and performance-based awards to employees, directors
or consultants. The Company has initially reserved 5,000,000 shares of its common stock for issuance under the
2017 Plan. During 2021, the 2017 Plan was amended and restated principally to provide for an increase in the
number of Shares of the Company’s common stock reserved for issuance under the 2017 Plan by 13,000,000 shares.
A total of 2,789,118 shares were available for future grant under the 2017 Plan as of December 31, 2021.
The Board determines eligibility, vesting schedules and exercise prices for award grants. Option grants have a
contractual term of 10 years from the date of grant. Under the 2017 Plan, options are granted with the exercise price
being equal to the fair
ff market value of the Company’s common stock at the date of grant.
Vesting of all option grants begins at the first anniversary of the grant date. Options granted under the 2017 Plan
vest pro rata over a term of either three or four years.
2019 Employee Stock Purchase Plan (the ESPP
)
In January 2019, the Board approved the ESPP, which was approved by the Company’s stockholders in May 2019.
The ESPP requires that participating employees must be employed for at least 20 hours per week, have completed at
least 6 months of service, and have compensation (as defined in the ESPP) not greater than $150,000 in the 12-
month period before the enrollment date to be eligible to participate in the ESPP. Under the ESPP, eligible
employees will receive a 10% discount from the lesser of the closing price on the first day of the offering period and
the closing price on the purchase date. The Company reserved 500,000 shares of its common stock for issuance
under the ESPP.
ESPP expense recognized by the Company was not material for the years ended December 31, 2021, 2020 and 2019.
As of December 31, 2021, the Company has issued 78,287 shares to employees under the ESPP.
101
Stock Options
The fair value of stock options is estimated on the grant date using the Black-Scholes option pricing model using the
following assumptions:
Year Ended December 31, 2021
Expected volatility
Dividend yield
Risk-free interest rate
Expected term (in years)
Weighted-average fair value at grant date
Expected volatility
Dividend yield
Risk-free interest rate
Expected term (in years)
Weighted-average fair value at grant date
Weighted-Average
Range
29.0% to 38.4%
—
0.4% to 1.4%
5.5 to 7.5
$
1.47
Year Ended December 31, 2019
Range
21.7% to 23.2%
2.2% to 2.3%
1.9% to 2.5%
6.5 to 7.0
Weighted-Average
$
2.36
There were 11,969,828 stock options granted during the year ended December 31, 2021. There were 2,602,368
stock options vested and exercisable at December 31, 2021.
There were no stock options granted during the year ended December 31, 2020.
Stock option activity for the years ended December 31, 2021 and 2020 was as follows:
Outstanding at December 31, 2019
Granted
Exercised
Forfeited
Outstanding at December 31, 2020
Granted
Exercised
Forfeited/Expired
Outstanding at December 31, 2021
Exercisable at December 31, 2021
Weighted-Average
Exercise
Price
per Option
Number of
Options
(thousands)
7,151 $
—
(9)
(3,163)
3,978 $
11,970
—
(1,545)
14,403 $
2,602 $
12.74
—
8.00
11.57
13.68
6.36
—
9.01
8.10
14.13
Remaining
Contractual
Term
(years)
Aggregate
Intrinsic
Value
(millions)
4.4 $
5.8
4.7 $
—
8.1 $
4.1 $
—
—
Information regarding fully vested and expected to vest stock options as of December 31, 2021 was as follows:
Weighted
Average
Remaining
Contractual
Life
y
(years)
8.61
5.00
5.37
Exercise Price
$4.06 - $8.00
$10.40 - $15.60
$16.00 - $24.00
Number of
Options
(share data in thousands)s
11,853
1,093
1,457
14,403
102
The aggregate intrinsic value is the amount by which the fair value of the common stock exceeded the exercise price
of the options at December 31, 2021, for those options for which the market price was in excess of the exercise
price.
The Company recognizes cumulative stock-based compensation expense for the portion of the awards for which the
service period is probable of being satisfied. During the years ended December 31, 2021, 2020 and 2019, the
Company recorded stock-based compensation expense related to stock options of $6.4 million, $1.8 million and $3.4
million, respectively, which is included in selling, general and administrative expenses in the consolidated
statements of loss and comprehensive loss. The related deferred tax benefit for stock-based compensation
recognized was $1.5 million, $1.6 million and $1.7 million for the years ended December 31, 2021, 2020, and 2019,
respectively.
The aggregate weighted average grant date fair value of stock options vested during the years ended December 31,
2021, 2020 and 2019 was $1.8 million, $3.0 million, and $2.7 million, respectively. There was a total of $11.2
million unrecognized stock-based compensation expense at December 31, 2021 related to unvested stock options
expected to be recognized over a weighted-average period of 3.2 years.
Restricted Stock Units
The Company grants RSUs that contain service conditions to certain executives and employees. The Company
recognizes cumulative stock-based compensation expense for the portion of the awards for which the service period
is probable of being satisfied. Stock-based compensation expense related to RSUs recognized in the years ended
December 31, 2021, 2020 and 2019 was $4.0 million, $5.4 million and $3.7 million, respectively.
RSU activity for the years ended December 31, 2021 and 2020 was as follows:
Unvested balance, December 31, 2019
Granted
Forfeited
Vested
Unvested balance, December 31, 2020
Granted
Forfeited
Vested
Unvested balance, December 31, 2021
Number of
RSUs
(share data in
thousands)
Weighted
Average
Grant Date
Fair Value
per Share
668
1,143
(233)
(274)
1,303
631
(169)
(407)
1,358
$
$
$
15.00
8.53
10.31
11.76
10.31
5.14
8.36
10.38
8.13
There was a total of $4.7 million unrecognized stock-based compensation expense at December 31, 2021 related to
unvested RSUs expected to be recognized over a weighted-average period of 2.5 years.
Market-based Share Awards
In January 2020, the Company granted performance-based market condition share awards to one senior executive
under the 2017 Omnibus Equity Plan, which entitle this employee the right to receive shares of common stock equal
to a maximum value of $4.9 million in the aggregate, upon achievement of specified targeted share prices measured
over sixty days within a ninety day trading period. The performance-based market condition share awards granted in
January 2020 remain unvested with an estimated weighted average conversion threshold of $21.09 per share, which
would result in an estimated 45,718 shares of common stock to be issued upon vesting. Each of the estimated 45,718
shares of common stock has a weighted-average grant date fair value of $24.53 per share.
103
In June 2019, the Company granted performance-based market condition share awards to two senior executives
under the 2017 Omnibus Equity Plan, which entitle these employees the right to receive shares of common stock
equal to a maximum value of $16.9 million, in the aggregate, upon achievement of specified targeted share prices
measured over sixty days within a ninety-day trading period. In December 2019, the performance-based market
condition share awards for one of these senior executive was increased, which increased the maximum value of the
performance-based market condition share awards to $18.9 million, in the aggregate. During the year ended
December 31, 2020, performance-based market condition share awards with maximum value of $14.0 million, with
an estimated 157,677 shares of common stock that would have been issued were forfeited. The remaining June 2019
award entitle this employee the right to receive shares of common stock equal to a maximum value of $4.9 million
in the aggregate, upon achievement of specified targeted share prices measured over sixty days within a ninety day
trading period.
As of December 31, 2021, all outstanding performance-based market condition share awards remain unvested with
an estimated weighted average conversion threshold of $21.08 per share, which would result in an estimated 78,041
shares of common stock to be issued upon vesting. Each of the estimated 78,041 shares of common stock have a
weighted-average grant date fair value of $24.77 per share.
The Company recorded stock-based compensation expense related to performance-based market condition share
awards of zero, $0.5 million and $0.6 million, respectively, for the years ended December 31, 2021, 2020 and 2019.
As of December 31, 2021, the Company has performance-based market condition share awards outstanding with a
maximum value of $9.8 million, in the aggregate, upon achievement of specified targeted share prices measured
over sixty days within a ninety-day trading period to two senior executives. As of December 31, 2021, all
outstanding performance-based market condition share awards remain unvested with an estimated weighted average
conversion threshold of $21.08 per share, which would result in an estimated 78,041 shares of common stock to be
issued upon vesting. Each of the estimated 78,041 shares of common stock has a weighted-average grant date fair
value of $24.77 per share. The performance-based market condition share awards consist of four tranches with four
separate specified award values that become payable upon achievement of the specified closing share price targets,
which range from $18.00 per share to $24.00 per share. If the applicable targeted closing share price is attained over
sixty days during a ninety-day trading period, that tranche of the award vests and the employees holding the awards
receive shares of common stock equal to the specified award values (calculated based on the closing price per share
on the trading day on which the relevant vesting condition was satisfied). In connection with the vesting, if any, of
each award tranche, the Company expects to issue new shares of common stock to settle the vested awards. The total
number of shares that will be awarded upon vesting will depend on the closing price per share on the trading day on
market condition share awards have a
which the relevant vesting condition is satisfied. These performance-based
contractual term of ten years.
r
The performance-based market condition awards are classified as liability awards, which are measured at fair value,
and are remeasured to an updated fair value at each reporting period. As of December 31, 2021 and 2020, the
liability forff
these awards was $0.4 million and $0.4 million, respectively, and is reported on the consolidated balance
sheets in other noncurrent liabilities. The fair value of performance-based market condition share awards is
estimated on the grant date using a risk-neutral Monte Carlo simulation model. The aggregate fair value of the
awards at the grant date was $1.9 million. The aggregate fair value of the awards as of December 31, 2021 and 2020
was $0.7 million and $2.0 million, respectively. The Company recognizes expense for performance-based market
condition share awards over the derived service period for each tranche. As of December 31, 2021, the weighted
average remaining service period is 1.6 years in aggregate. The Company recognizes stock-based compensation
expense for awards subject to market-based vesting conditions regardless of whether it becomes probable that these
conditions will be achieved or not, and stock-based compensation expense for any such awards may be reversed if
vesting does not occur and the employee terminates employment before the ten year term expires, except that upon a
termination of employment other than for cause, or upon a termination for good reason within three months prior to
the earlier of the execution of an agreement resulting in a change in control or the date of a change in control, any
unvested shares subject to the performance-based market condition share award shall remain eligible to vest in
accordance with the performance-based market condition share award agreement’s vesting conditions, including in
the event of a change in control.
104
The weighted average assumptions used in determining the fair value for the performance-based market condition
share awards granted in 2020 and 2019 and remeasured at December 31, 2021 were as follows:
December 31,
2021
Grant Date
Expected volatility
Dividend yield
Risk-free interest rate
41.7%
1.1%
1.3%
55.0%
—
1.5%
The weighted-average expected term of the Company’s performance-based market condition share awards was 3.7
years at grant date, which represents the weighted-average of the derived service periods for the share awards.
Note 13. Earnings Per Share
Basic earnings per share is computed using the weighted-average number of common shares outstanding during the
period. Diluted earnings per share is computed using the weighted-average number of common shares outstanding
during the period, plus the dilutive effect of outstanding options, using the treasury stock method and the average
market price of the Company's common stock during the applicable period. Certain shares related to some of the
Company's outstanding employee share awards were excluded from the computation of diluted earnings per share
because they were antidilutive in the periods presented but could be dilutive in the future. Performance-based market
condition share awards are considered contingently issuable shares, which would be included in the denominator for
earnings per share if the applicable market conditions have been achieved, and the inclusion of any performance-
based market condition share awards is dilutive for the respective reporting periods.
Diluted earnings per share is computed using the weighted-average number of common shares outstanding during
the period, plus the dilutive effect of outstanding options, using the treasury stock method and the average market
price of the Company's common stock during the applicable period. Certain shares related to some of the Company's
outstanding employee share awards were excluded from the computation of diluted earnings per share because they
were antidilutive in the periods presented but could be dilutive in the future. Performance-based market condition
share awards are considered contingently issuable shares, which would be included in the denominator for earnings
per share if the applicable market conditions have been achieved, and the inclusion of any performance based
market condition share awards is dilutive for the respective reporting periods. For the years ended December 31,
2021, 2020 and 2019, unvested performance-based market condition share awards were excluded from the
calculation of diluted earnings per share because the market conditions had not been met. There were
71,442,407 redeemable convertible preferred stock shares outstanding which were convertible into 126,175,172
shares of common stock at December 31, 2021. These preferred stock shares were anti-dilutive for the years ended
December 31, 2021 and 2020 and are therefore excluded from the diluted loss per common share calculation.
105
The details of the computation of basic and diluted loss per common share are as follows:
(dollars in millions, share data in thousands except earnings per
sshare)
NNet loss and comprehensive loss attributable to
Emerald Holding, Inc.
Accretion to redemption value of redeemable
convertible preferred stock
NNet loss and comprehensive loss attributable to
Emerald Holding, Inc. common stockholders
Weighted average common shares outstanding
Basic loss per share
NNet loss and comprehensive loss attributable to
Emerald Holding, Inc. common stockholders
Diluted effect of stock options
Diluted weighted average common shares
outstanding
Diluted loss per share
AAnti-dilutive shares excluded from diluted earnings
Year Ended December 31,
2021
2020
2019
$
$
$
$
(78.1) $
(633.6) $
(50.0)
(35.6)
(15.6)
—
(113.7) $
71,309
(1.59) $
(649.2) $
71,431
(9.09) $
(50.0)
71,719
(0.70)
(113.7) $
—
(649.2) $
—
(50.0)
—
71,309
71,431
$
(1.59) $
(9.09) $
71,719
(0.70)
per share calculation
15,023
5,196
4,996
Note 14. Defined Contribution Plans
The Company has a 401(k) savings plan, the Emerald Expositions, LLC 401(k) Savings Plan (the “Emerald Plan”),
that was formed on January 1, 2014. The Company matches 50% of up to 6% of an eligible plan participant’s
compensation for the contribution period. In March 2020, the Company suspended the Company’s 401(k) match for
all participants. The Company’s 401(k) match was reinstated in August 2021. For each of the years ended December
31, 2021, 2020 and 2019, the Company recorded compensation expense of $1.3 million, $0.2 million and $1.1
million, respectively, for the employer matching contribution.
Note 15. Income Taxes
The Company’s current and deferred income tax provision (benefit) were as follows:
(in millions)
Current
Federal
State and local
Foreign
Deferred
Federal
State and local
Foreign
Total benefit fromff
income taxes
December 31,
2021
2020
2019
$
$
(1.4) $
0.2
0.3
(0.9)
(0.2)
(0.2)
—
(0.4)
(1.3) $
0.3 $
0.2
-
0.5
(44.6)
(13.5)
-
(58.1)
(57.6) $
7.8
2.6
—
10.4
(11.1)
(4.3)
—
(15.4)
(5.0)
106
The differences between income taxes expected at U.S. statutory income tax rates and the income tax provision
(benefit) are set forth below:
(in millions)
Loss before income taxes
U.S. statutory tax rate
Taxes at the U.S. statutory rate
Tax effected differences
State and local taxes, net of federal benefit
Share-based payments
Nondeductible goodwill impairment
Change in valuation allowance
Return to provision adjustments
Change in tax rates
Change in uncertain tax positions
Nondeductible expenses
Other, net
Total benefit fromff
income taxes
$
2021
December 31,
2020
$
(79.4) $ (691.2) $
21.0%
(16.7)
21.0%
(145.2)
2019
(55.0)
21.0%
(11.5)
(3.2)
0.6
0.9
18.3
0.1
(0.4)
(1.3)
0.3
0.1
(1.3) $
(13.0)
0.5
76.6
(0.1)
25.6
(2.3)
—
0.3
—
(57.6) $
(0.8)
0.3
7.2
(0.1)
—
(0.6)
—
0.4
0.1
(5.0)
The fluctuations of the Company's income tax benefits and effective tax rates between the years ended December
31, 2021, 2020, and 2019, are primarily attributable to certain nondeductible expenses recorded by the Company
(e.g., portion of the goodwill impairments recorded during the years ended December 31, 2021 and 2020) and
changes in valuation allowances recorded during the years ended December 31, 2021 and 2020. Additionally,
changes in the relative mix of the Company's operations in and among various U.S. state and local jurisdictions
impact the Company's state and local income tax provision expenses.
The income tax effects of temporary differences between the book value and tax basis of assets and liabilities are as
follows:
(in millions)
Deferred tax assets
Net operating loss carryforwards
Deferred compensation
Stock-based compensation
Fixed asset depreciation
Lease liabilities
Accrued expenses
Goodwill and intangible assets
Section 163(j) interest carryover
Other assets
Deferred tax assets
Valuation allowance
NNet deferred tax assets
Deferred tax liabilities
Right-of-use lease assets
Deferred tax liabilities, net
$
December 31,
2021
2020
6.1 $
2.8
8.4
—
4.6
1.2
21.9
0.4
1.0
46.4
(44.1)
2.3
0.2
1.8
6.9
(0.1)
4.5
0.6
13.2
—
0.8
27.9
(25.8)
2.1
$
(3.8)
(1.5) $
(4.0)
(1.9)
In assessing the realization of the deferred tax assets, the Company considers whether it is more likely than not that
some portion of the deferred tax assets will not be realized. The ultimate realization of deferred tax assets is
dependent upon the generation of future taxable income during the periods in which temporary differences
107
representing net future deductible amounts become deductible. Due to lack of available sources of taxable income,
the Company recorded a full valuation allowance against its net deferred tax assets as sufficient uncertainty exists
regarding the future realization of these assets. As of December 31, 2021 and 2020, the Company recorded a
valuation allowance of $44.1 million and $25.8 million, respectively. The increase in the valuation allowance was
due to an increase in the net operating loss carryforwards and the impairment of goodwill and other intangibles.
As of December 31, 2021 and 2020, the Company has U.S. federal net operating loss carryforwards of $23.6 million
and zero, respectively, and U.S. state net operating loss carryforwards of $19.3 million and $2.7 million,
respectively. The federal loss carryforward generated in 2021 can be carried forward indefinitely. The state loss
carryforwards began to expire in 2022 unless previously utilized. The Company does not have any income tax credit
carryforwards.
The following table summarizes the changes to the gross unrecognized tax benefits for the years ended December
31, 2021, 2020, and 2019:
(in millions)
Gross unrecognized tax benefits, beginning of
pperiod
Decreases related to prior year tax positions
Increases related to current year tax provisions
Gross unrecognized tax benefits, end of period
December 31,
2021
2020
2019
$
$
1.1 $
(1.1)
—
— $
1.1 $
—
—
1.1 $
1.7
(1.7)
1.1
1.1
For the years ended December 31, 2021, 2020, and 2019, interest and penalties were not significant. The Company
records interest and penalties on unrecognized tax benefits within the benefit from income taxes in the consolidated
statements of loss and comprehensive loss.
As of December 31, 2021, the Company does not have unrecognized tax benefits. The Company does not expect
unrecognized tax benefits to change significantly over the next 12 months.
The Company is subject to U.S. federal income tax and various state and local taxes in numerous jurisdictions. The
Company’s federal tax returns for 2018 through 2021 years remain open for examination by the IRS. In most cases,
the Company’s state tax returns for 2018 through 2021 remain open and are subject to income tax examinations by
state taxing authorities.
Note 16. Commitments and Contingencies
Operating Leases and Other Contractual Obligations
The Company has entered into operating leases for office space and office equipment and other contractual
obligations primarily to secure venues for the Company’s trade shows and events. These agreements are not
unilaterally cancelable by the Company, are legally enforceable and specify fixed or minimum amounts or quantities
of goods or services at fixed or minimum prices.
The amounts presented below represent the future minimum annual payments under the Company’s operating leases
and other contractual obligations that have initial or remaining non-cancelable terms in excess of one year as of
December 31, 2021:
(in millions)
Operating leases
Other contractual obligations
2022
2023
$
$
4.7 $
44.3
49.0 $
4.7 $
23.9
28.6 $
Years Ending December 31,
2025
2024
2026
Thereafter
Total
3.7 $
9.3
13.0 $
3.1 $
3.4
6.5 $
3.0 $
0.6
3.6 $
20.2
1.0 $
—
81.5
1.0 $ 101.7
Rent expense incurred under operating leases was $5.2 million, $4.2 million and $4.4 million for the years ended
December 31, 2021, 2020 and 2019, respectively.
108
Litigation
The Company is subject to litigation and other claims in the ordinary course of business. The Company records an
accrual for loss contingencies forff
legal proceedings when it believes that an unfavorable outcome is both probable
and the amount or range of any possible loss is reasonably estimable. The Company did not record an accrual for
loss contingencies associated with legal proceedings as of December 31, 2021 and 2020. In the opinion of
management, the Company is not presently a party to any material litigation and management is not aware of any
pending or threatened litigation against the Company that would have a material adverse impact on the Company’s
business, consolidated balance sheets, results of operations or cash flows.
Other Commitments and Contingencies
Refer to Note 9, Fair Value Measurements, forff
Company’s acquisition of MJBiz, Sue Bryce Education and The Portrait Masters, PlumRiver, EDspaces and G3.
further discussion on the contingent consideration related to the
Note 17. Accounts payable and other current liabilities
Accounts payable and other current liabilities consisted of the following:
(in millions)
Accrued personnel costs
Accrued event costs
Contingent consideration
Other current liabilities
Trade payables
Total accounts
ypayable and other current liabilities
December 31,
2021
2020
16.0
9.5
5.1
9.2
12.0
51.8
$
$
12.7
7.3
3.7
3.6
3.8
31.1
$
$
Note 18. Segment Information
The Company routinely evaluates whether its operating and reportable segments continue to reflect the way the
CODM evaluates the business. The determination is based on: (1) how the Company’s CODM evaluates the
performance of the business, including resource allocation decisions, and (2) whether discrete financial information
for each operating segment is available. The Company considers its Chief Executive Officer to be its CODM.
The CODM evaluates performance based on the results of six executive brand portfolios, which represent the
Company’s six operating segments. The brands managed by the Company’s
segment managers do not necessarily
align with specific industry sectors. Due to economic similarities and the nature of services, fulfillment processes of
those services and types of customers, four operating segments are aggregated into two reportable segments, the
Commerce and the Design and Technology reportable segments. In addition, two operating segments did not meet
the quantitative thresholds of a reportable segment and did not meet the aggregation criteria set forth in ASC 280,
Segment Reporting. Therefore, results for these operating segments are included in the rows labeled "All Other" in
the tables below for all periods presented. Each of the brand portfolios generate revenues through the production of
trade show events, including booth space sales, registration fees and sponsorship fees. In addition, the segments
generate revenues from marketing activities, including digital and print media.
m
Operating segment performance is evaluated by the Company’s CODM based on revenues and Adjusted EBITDA, a
non-GAAP measure, defined as EBITDA exclusive of general corporate expenses, stock-based compensation
expense, impairments and other items. These adjustments are primarily related to items that are managed on a
consolidated basis at the corporate level. The exclusion of such charges from each segment is consistent with how
the CODM evaluates segment performance.
109
The following table presents a reconciliation of reportable segment revenues, other income, and Adjusted EBITDA
to net income:
(in millions)
Revenues
Commerce
Design and Technology
All Other
Total revenues
Other Income
Commerce
Design and Technology
All Other
Total other income
Adjusted EBITDA
Commerce
Design and Technology
All Other
Subtotal
jAdjusted EBITDA
General corporate expenses
Interest expense
Goodwill impairments
Intangible asset impairments
Depreciation and amortization
Stock-based compensation
Deferred revenue adjustment
Other
Loss before income taxes
2021
Years Ended December 31,
2020
2019
57.3 $
55.4
32.8
145.5 $
59.3 $
12.3
5.8
77.4 $
73.6 $
18.5
2.5
94.6 $
(48.9)
(15.8)
(7.2)
(32.7)
(47.6)
(10.4)
(2.0)
(9.4)
(79.4) $
56.9 $
51.2
19.3
127.4 $
70.3 $
32.5
4.2
107.0 $
74.8 $
35.1
2.9
112.8 $
(40.9)
(20.6)
(603.4)
(76.8)
(48.6)
(6.7)
—
(7.0)
(691.2) $
184.7
139.9
36.3
360.9
6.1
—
—
6.1
104.2
55.7
9.2
169.1
(41.3)
(30.3)
(69.1)
(17.0)
(52.0)
(7.7)
(0.3)
(6.4)
(55.0)
$
$
$
$
$
$
$
The Company’s CODM does not receive information with a measure of total assets or capital expenditures for each
operating segment as this information is not used for the evaluation of executive brand portfolio performance as the
Company’s operations are not capital intensive. Capital expenditure information is provided to the CODM on a
the Company has not provided asset and capital expenditure information by
consolidated basis. Therefore,
reportable segment. For the years ended December 31, 2021, 2020 and 2019, substantially all revenues were
derived from transactions in the United States.
Note 19. Subsequent Event
In February 2022, the Company received confirmation from its insurance underwriters of an additional $20.0 million
interim payment related to a 2021 event cancellation insurance claim.
110
Emerald Holding, Inc. (parent company only)
Schedule I – Condensed Financial Information of Registrant
Condensed Balance Sheets
December 31, 2021 and 2020
(dollars in millions, share data in thousands except par value)
Assets
Current assets
Receivable from related parties
Total current assets
NNoncurrent assets
Long term receivable from related parties
Investment in subsidiaries
Total assets
Liabilities, Redeemable Convertible Preferred Stock and Stockholders’
Deficit
Current liabilities
Payable to subsidiary
Total current liabilities
NNoncurrent liabilities
Long term payable to subsidiary
Total liabilities
Redeemable convertible preferred stock
7% Series A Convertible Participating Preferred Stock,
$0.01 par value; authorized shares at December 31, 2021 and 2020:
80,000; 71,442 and 71,445 shares issued and outstanding; aggregate
liquidation preference $444.1 million and $414.4 million at
December 31, 2021 and 2020, respectively
Stockholders' deficit
Common stock, $0.01 par value; authorized shares at December 31, 2021
and 2020: 800,000; 70,026 and 72,195 shares issued and outstanding at
December 31, 2021 and 2020, respectively
Additional paid-in capita
a
Accumulated deficit
l
Total stockholders' deficit
Total liabilities, redeemable convertible preferred stock
and stockholders’ deficit
2021
2020
— $
—
—
314.5
314.5
$
— $
—
—
— $
—
—
—
394.5
394.5
—
—
—
—
433.9
398.3
0.7
653.2
(773.3)
(119.4) $
0.7
690.7
(695.2)
(3.8)
314.5
$
394.5
$
$
$
$
$
$
111
—
—
—
—
—
—
—
—
—
—
—
—
—
(50.0)
—
(50.0)
Emerald Holding, Inc. (parent company only)
Schedule I – Condensed Financial Information of Registrant
Condensed Statements of Loss and Comprehensive Loss
December 31, 2021, 2020 and 2019
(dollars in millions)
Revenues
Other income
Cost of revenues
Selling, general and administrative expense
Depreciation and amortization expense
Goodwill impairments
Intangible asset impairments
Operating loss
Interest expense
Loss on disposal of fixed assets
Loss before income taxes
Benefit from income taxes
2021
2020
2019
$
— $
—
—
—
—
—
—
—
—
—
—
—
— $
—
—
—
—
—
—
—
—
—
—
—
Earnings before equity in net loss and comprehensive
loss of subsidiaries
Equity in net losses and comprehensive losses of
subsidiaries
Accretion to redemption value of redeemable
convertible preferred stock
Net loss and comprehensive loss
—
—
(78.1)
(633.6)
$
(35.6)
(113.7) $
(15.6)
(649.2) $
112
Emerald Holding, Inc. (parent company only)
Schedule I – Condensed Financial Information of Registrant
Notes to Condensed Financial Statements
December 31, 2021, 2020 and 2019
1. Basis of Presentation
ff
In the parent-company-only financial
statements, Emerald Holding, Inc.’s investment in subsidiaries is stated
at cost plus equity in undistributed earnings of subsidiaries since the date of acquisition. The parent-company-only
financial statements should be read in conjunction with the Company’s consolidated financial statements. A
condensed statement of cash flows was not presented because Emerald Holding, Inc.’s net operating activities have
no cash impact and there were no investing or financing cash flow activities during the fiscal years ended December
31, 2021, 2020 and 2019.
Income taxes and non-cash stock-based compensation have been allocated to the Company’s subsidiaries for
the fiscal years ended December 31, 2021, 2020 and 2019.
2. Guarantees and Restrictions
On February 14, 2020, Emerald Expositions Holding, Inc., the borrower under the Amended and Restated
Senior Secured Credit Facilities, was renamed Emerald X, Inc. (“Emerald X”). On May 22, 2017, Emerald X
entered into the Amended and Restated Senior Secured Credit Facilities, by and among Expo Event Midco, Inc.
(“EEM”), Emerald X and Emerald X’s subsidiaries as guarantors, various lenders from time to time party thereto
and Bank of America, N.A., as administrative agent. The Amended and Restated Senior Secured Credit Facilities
include restrictions on the ability of Emerald X and its restricted subsidiaries to incur additional liens and
indebtedness, make investments and dispositions, pay dividends and make intercompany loans and advances or
enter into other transactions, among other restrictions, in each case subject to certain exceptions. Under the
Amended and Restated Senior Secured Credit Facilities, Emerald X is permitted to pay dividends so long as
immediately after giving effect thereto, no default or event of default had occurred and was continuing, (a) up to an
amount equal to, (i) a basket that builds based on 50% of Emerald X’s Consolidated Net Income (as defined in the
Amended and Restated Credit Facilities) and certain other amounts, subject to various conditions including
compliance with a fixed
charge coverage ratio of 2.0 to 1.0 and (b) in certain additional limited amounts, subject to
certain exceptions set forth in the Senior Secured Credit Facilities.
ff
Since the restricted net assets of Emerald X and its subsidiaries exceed 25% of the consolidated net assets of
the Company and its subsidiaries, the condensed parent company financial statements have been prepared in
accordance with Rule 12-04, Schedule 1 of Regulation S-X. This information should be read in conjunction with the
consolidated financial statements.
113
Emerald Holding, Inc.
Schedule II – Valuation and Qualifying Accounts
Description
Year Ended December 31, 2021:
Allowance for credit losses
Deferred tax asset valuation allowance
Year Ended December 31, 2020:
Allowance for credit losses
Deferred tax asset valuation allowance
Year Ended December 31, 2019:
Allowance for doubtful accounts
Deferred tax asset valuation allowance
Additions
Balance at
Beginning
of
Period
Reclassification
Charged to
Costs &
Expenses
Charged
to
Other
Accounts Deductions
Balance at
End of
Period
(in millions)
$
$
$
$
$
$
1.1
25.8
0.7
0.2
0.9
0.2
—
—
—
—
—
—
0.4
—
0.7
—
0.6
—
—
18.9
—
25.6
—
—
(0.3) $
— $
1.2
44.7
(0.3) $
— $
1.1
25.8
(0.8) $
— $
0.7
0.2
114
Item 9. Changes in and Disagreements With Accountants on Accounting and Financial Disclosure.
None.
Item 9A. Controls and Procedures.
Evaluation of Disclosure Controls and Procedures
The Company maintains disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e)
and 15(d)-15(e)) that are designed to ensure that information required to be disclosed in the Company's reports filed
or submitted under the Exchange Act is recorded, processed, summarized and reported within the time periods
specified in the SEC's rules and forms, and that such information is accumulated and communicated to the
Company's management, including the Chief Executive Officer and the Chief Financial Officer, as appropriate to
allow timely decisions regarding required disclosure. In designing and evaluating the disclosure controls and
procedures, management recognized that controls and procedures, no matter how well designed and operated, can
provide only reasonable assurance of achieving the desired control objectives. Further, because of the inherent
limitations in all control systems, no evaluation of controls can provide absolute assurance that misstatements due to
error or fraud will not occur or that all control issues and instances of fraud, if any, within the Company will be
detected.
As of the end of the period covered by this report, management, under the supervision of the Company's
Chief Executive Officer and Chief Financial Officer, evaluated the effectiveness of the design and operation of the
Company's disclosure controls and procedures. Based on the evaluation our Chief Executive Officer and Chief
Financial Officer concluded that as of December 31, 2021 the disclosure controls and procedures are not effective at
the reasonable assurance level due to a material weakness in internal control over financial reporting related to the
evaluation of the impact of the arrangement’s terms and conditions on the accounting and reporting for preferred
stock instruments that existed as of December 31, 2021.
Managements R
eport on Internal Control over Financial Reporting
The Company’s management is responsible for establishing and maintaining adequate internal control over
financial reporting, as defined in Rule 13a-15(f) and 15d-15(f) under the Securities Exchange Act of 1934, as
amended. Internal control over financial reporting is a process designed by, or under the supervision of, the
Company's Chief Executive Officer and Chief Financial Officer and effected by the Company's board of directors,
management and other personnel to provide reasonable assurance regarding the reliability of financial reporting and
the preparation of financial statements for external purposes in accordance with generally accepted accounting
principles and includes those policies and procedures that:
●
●
●
in reasonable detail accurately and fairly reflect
pertain to the maintenance of records that
transactions and dispositions of the assets of the Company;
provide reasonable assurance that transactions are recorded as necessary to permit preparation of
financial statements in accordance with generally accepted accounting principles, and that receipts and
expenditures of the Company are being made only in accordance with authorizations of management
and directors of the Company; and
provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use
or disposition of the Company's assets that could have a material effect on the financial statements.
the
The Company’s management assessed the effectiveness of its internal control over financial reporting as of
December 31, 2021. In making this assessment, management used the criteria set forth by the Committee of
Sponsoring Organizations of the Treadway Commission (COSO) in Internal Control Integrated Framework
(2013).
A material weakness is a deficiency, or a combination of deficiencies, in internal control over financial
reporting, such that there is a reasonable possibility that a material misstatement of the company's annual or interim
financial statements will not be prevented or detected on a timely basis.
115
The Company did not design and maintain effective controls related to the evaluation of the impact of the
arrangement’s terms and conditions on the accounting and reporting for preferred stock instruments. This material
weakness resulted in the restatement of the Company’s previously filed
consolidated financial statements as of and
for the year ended December 31, 2020, as well as the quarterly condensed consolidated financial information for the
2020 interim periods ended June 30, September 30, and December 31, 2020, related to temporary equity, permanent
equity, additional paid in capital, accretion to redemption value of redeemable convertible preferred stock, net loss
and comprehensive loss attributable to common shareholders,
loss per share and the related disclosures.
Additionally, this material weakness could result in misstatements of the aforementioned account balances or
disclosures that would result in a material misstatement to the annual or interim consolidated financial statements
that would not be prevented or detected.
ff
Management concluded that the Company did not maintain effective internal control over financial reporting
as of December 31, 2021 due to the material weakness in its internal control over financial reporting described
above.
This Annual Report on Form 10-K does not include, and we are not required to include, an attestation report
of our independent registered public accounting firm on the effectiveness
of our internal control over financial
reporting pursuant to Section 404 for as long as we remain an “emerging growth company” as defined in the JOBS
Act.
ff
Remediation Planll
for the Material Weakness
In order to remediate the material weakness, the Company’s management plans to enhance the design of its
control activities related to the evaluation of the impact of the terms and conditions on the accounting and reporting
for preferred stock issuances. The material weakness cannot be considered remediated until the newly designed
controls operate for a sufficient period of time and management has concluded, through testing, that these controls
are operating effecff
tively.
Changes in Internal Control over Financial Reporting
There have been no changes in our internal control over financial reporting identified in management's
evaluation pursuant to Rules 13a-15(d) or 15d-15(d) of the Exchange Act during the Company’s fourt
h fisff cal quarter
of 2021 that materially affected, or are reasonably likely to materially affect, the Company’s internal control over
financial reporting.
ff
Item 9B. Other Information.
None.
Item 9C. Disclosure Regarding Foreign Jurisdictions that Prevent Inspections.
Not applicable.
116
PART III
Item 10. Directors, Executive Officers and Corporate Governance.
The information required by this item will be included in our definitive proxy statement for the 2022 Annual
Meeting of Stockholders and is incorporated herein by reference. We will file such definitive proxy statement with
the SEC pursuant to Regulation 14A within 120 days after our fiscal year ended December 31, 2021.
Item 11. Executive Compensation.
The information required by this item will be included in our definitive proxy statement for the 2022 Annual
Meeting of Stockholders and is incorporated herein by reference. We will file such definitive proxy statement with
the SEC pursuant to Regulation 14A within 120 days after our fiscal year ended December 31, 2021.
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder
Matters.
The information required by this item will be included in our definitive proxy statement for the 2022 Annual
Meeting of Stockholders and is incorporated herein by reference. We will file such definitive proxy statement with
the SEC pursuant to Regulation 14A within 120 days after our fiscal year ended December 31, 2021.
Item 13. Certain Relationships and Related Transactions, and Director Independence.
The information required by this item will be included in our definitive proxy statement for the 2022 Annual
Meeting of Stockholders and is incorporated herein by reference. We will file such definitive proxy statement with
the SEC pursuant to Regulation 14A within 120 days after our fiscal year ended December 31, 2021.
Item 14. Principal Accountant Fees and Services
The information required by this item will be included in our definitive proxy statement for the 2022 Annual
Meeting of Stockholders and is incorporated herein by reference. We will file such definitive proxy statement with
the SEC pursuant to Regulation 14A within 120 days after our fiscal year ended December 31, 2021.
117
PART IV
Item 15. Exhibits, Financial Statement Schedules.
The following documents are filed as part of this Annual Report on Form 10-K:
(a)(1) and (a)(2) The financial statements set forth in the Index to Consolidated Financial Statements and the
Consolidated Financial Statement Schedules are filed as part of this Annual Report on Form 10-K included in
Item 8.
(a)(3) and (b)
The exhibits listed in the accompanying Exhibit Index are filed
Form 10-K and either filed herewith or incorporated by reference herein, as applicable.
ff
as part of this Annual Report on
Item 16. Form 10-K Summary.
None.
118
Exhibit
Number
.12
3.1
3.2
3.3
3.4
3.5
4.1
4.2
4.3
4.4
10.1
limited
purposes
dated February
for
Convertible
p
Description
Asset Purchase Agreement, dated
December 31, 2021, by and
among Emerald X, LLC, Anne
Holland Ventures Inc. and solely
thereof,
for
Cassandra Farrington and Anne
Hills Holland.
Amended and Restated Certificate
of Incorporation of the Registrant,
dated as of April 27, 2017.
Certificate of Amendment to the
Certificate of Incorporation of the
Registrant,
3,
2020.
Amended and Restated Bylaws of
the Registrant, dated as of April
27, 2017.
Second Amended and Restated
Bylaws of the Registrant, effective
as of February 14, 2020.
Certificate of Designations
Redeemable
Preferred Stock.
Specimen
Certificate of the Registrant.
Registration Rights Agreement,
among Expo Event Holdco, Inc.,
Onex American Holdings II LLC,
Expo EI LLC, Expo EI II LLC,
Onex US Principals LP, Onex
Advisor III LLC, Onex Partners
III LP, Onex Partners III PV LP,
Onex Partners III Select LP and
Onex Partners III GP LP, dated
July 19, 2013.
Registration Rights Agreement,
dated as of June 29, 2020, by and
among Emerald Holding, Inc. and
OPV Gem Aggregator LP.
Description of
Securities.
Amended and Restated Credit
Emerald
Agreement,
among
Expositions Holding,
the
guarantors party thereto, Bank of
America, N.A. and other lenders
yMay 22, 2017.
pparty thereto, dated
party
the Registrant’s
Common
Stock
Inc.,
Exhibit Index
Incorporated by reference herein
Form
Current Report on Form 8-K (File
No. 001-38076)
Date
January 4, 2022
Current Report on Form 8-K (File
No. 001-38076)
May 3, 2017
Current Report on Form 8-K (File
No. 001-38076)
February 4, 2020
Current Report on Form 8-K (File
No. 001-38076)
May 3, 2017
Current Report on Form 8-K (File
No. 001-38076)
February 4, 2020
Current Report on Form 8-K (File
No. 001-38076)
Form S-1 Registration Statement
(File No. 333-217091)
Form S-1 Registration Statement
(File No. 333-217091)
June 30, 2020
April 10, 2017
April 10, 2017
Current Report on Form 8-K (File
No. 001-38076)
June 30, 2020
Annual Report on Form 10-K/A
(File No. 001-38076
Current Report on Form 8-K (File
No. 001-38076)
November 8, 2021
May 25, 2017
119
10.2
10.3
10.4+
10.5
10.6
10.7
10.8+
10.9+
and
2017
Credit
Emerald
Credit
Emerald
Refinancing Agreement and First
to Amended and
Amendment
Agreement,
Restated
among
Expositions
Holding, Inc., the guarantors party
thereto, Bank of America, N.A.
and the other lenders party thereto,
dated November 27, 2017.
Repricing Agreement and Second
to Amended and
Amendment
Agreement,
Restated
among
Expositions
Holding, Inc., the guarantors party
thereto, Bank of America, N.A.
and the other lenders party thereto,
dated November 29, 2017.
Amended
and Restated
Omnibus Equity Plan.
Restated
d
Amended
Stockholders’ Agreement by
dand
among the Registrant and the
stockholders party thereto,
dated
d
as of April 27, 2017.
Stockholders Letter Agreement,
dated as of June 29, 2020, by and
among Emerald Holding, Inc. and
Onex Partners
III LP, Onex
Partners III GP LP, Onex US
Principals LP, Onex Partners III
PV LP, Onex Expo SARL, Onex
Partners III Select LP and Onex
Advisor Subco III LLC.
Stockholders Letter Agreement,
dated as of June 29, 2020, by and
among Emerald Holding, Inc. and
Onex Partners V LP and OPV
Gem Aggregator LP.
Form of Restricted Stock Unit
Agreement.
Form of Stock Option Agreement
under the 2017 Omnibus Equity
Plan
non-California
residents).
(for
10.10+ Form of Stock Option Agreement
under the 2017 Omnibus Equity
Plan (for California residents).
10.11+ Form of Stock Option Agreement
under the 2017 Omnibus Equity
Plan
non-California
residents), effective as of January
4, 2021.
(for
10.12+ Form of Stock Option Agreement
under the 2017 Omnibus Equity
Plan (for California residents),
effective as of January 4, 2021.
10.13+ Form of Post-IPO Restricted Stock
Unit Award Agreement under the
2017 Omnibus q
Equity Plan.
y
Current Report on Form 8-K (File
No. 001-38076)
December 1, 2017
Current Report on Form 8-K (File
No. 001-38076)
December 1, 2017
Registration Statement on Form S-
8 (File No. 333-258320)
Current Report on Form 8-K (File
No. 001-38076)
July 30, 2021
May 3, 2017
Current Report on Form 8-K (File
No. 001-38076)
June 30, 2020
Current Report on Form 8-K (File
No. 001-38076)
June 30, 2020
Current Report on Form 8-K (File
No. 001-38076)
Quarterly Report on Form 10-Q
(File No. 001-38076)
June 14, 2017
November 2, 2017
Quarterly Report on Form 10-Q
(File No. 001-38076)
Annual Report on Form 10-K/A
(File No. 001-38076)
November 2, 2017
November 8, 2021
Annual Report on Form 10-K/A
(File No. 001-38076)
November 8, 2021
Quarterly Report on Form 10-Q
(File No. 001-38076)
November 2, 2017
120
10.14
Form
Agreement.
of
Indemnification
10.15+ Amended
and Restated Expo
Inc. 2013 Stock
Event Holdco,
Option Plan.
10.16+ Form of Stock Option Agreement
under the Amended and Restated
Expo Event Holdco,
Inc. 2013
Stock Option Plan (for non-
California residents).
10.17+ Form of Stock Option Agreement
under the Amended and Restated
Expo Event Holdco,
Inc. 2013
Stock Option Plan (for California
residents).
10.18+ Form of Annual Incentive Plan.
10.19+ 2019 Employee Stock Purchase
Plan.
10.20+ Employment Agreement, dated
May 22, 2019, by and between
Emerald Expositions, LLC, Brian
Field, and solely for the purposes
of Sections 2.3 and 8.1 therein,
Emerald Expositions Events, Inc..
Agreement
Amendment, dated November 12,
2020, by and between Emerald X,
LLC and Brian Field.
10.21+ Employment
10.22+ Form of Restricted Stock Unit
Award Agreement,
and
between the Registrant and Brian
Field.
by
10.23+ Form of Stock Option Agreement,
by and between the Registrant and
Brian Field.
10.24+ Form of Performance Based Share
Award Agreement,
and
between the Registrant and Brian
Field.
by
10.24.1+ Amendment
Performance
to
Based Share Award Agreement,
by and between the Registrant and
Brian Field, dated December 6,
2019.
10.25+ Employment Agreement, dated
January 16, 2019, by and between
Emerald Expositions Events, LLC
and David Doft, and solely for the
purposes of Section 2.3 therein,
Emerald Expositions Events, Inc.
10.26+ Form of Performance Based Share
Award Agreement,
and
between the Registrant and David
Doft, dated
January 16, 2020.
by
y
Form S-1 Registration Statement
(File No. 333-217091)
Form S-1 Registration Statement
(File No. 333-217091)
Form S-1 Registration Statement
(File No. 333-217091)
April 10, 2017
March 31, 2017
March 31, 2017
Form S-1 Registration Statement
(File No. 333-217091)
March 31, 2017
Form S-1 Registration Statement
(File No. 333-217091)
Quarterly Report on Form 10-Q
(File No. 001-38076)
Current Report on Form 8-K (File
No. 001-38076)
March 31, 2017
May 2, 2019
May 29, 2019
Current Report on Form 8-K (File
No. 001-38076)
May 29, 2019
Current Report on Form 8-K (File
No. 001-38076)
May 29, 2019
Current Report on Form 8-K (File
No. 001-38076)
Current Report on Form 8-K (File
No. 001-38076)
May 29, 2019
May 29, 2019
Annual Report on Form 10-K (File
No. 001-38076)
February 14, 2020
Annual Report on Form 10-K (File
No. 001-38076)
February 14, 2020
Annual Report on Form 10-K (File
No. 001-38076)
February 14, 2020
121
10.27+ Form of Restricted Stock Unit
Award Agreement,
and
between the Registrant and David
Doft, dated January 16, 2020.
by
10.28+* Special Bonus Agreement by and
between David Doft and Emerald
X, LLC dated November 5, 2021.
Annual Report on Form 10-K (File
No. 001-38076)
February 14, 2020
10.29+ Employment Agreement, dated
November 10, 2020, by and
between Emerald X, LLC and
Hervé Sedky, and solely for the
purposes
sections
therein, Emerald Holding, Inc.
certain
of
Current Report on Form 8-K (File
No. 001-38076)
November 13, 2020
10.30+ Form of Restricted Stock Unit
Award Agreement,
and
between the Registrant and Hervé
Sedky.
by
10.31+ Form of Stock Option Agreement,
by and between the Registrant and
Hervé Sedky.
Current Report on Form 8-K (File
No. 001-38076)
November 13, 2020
Current Report on Form 8-K (File
No. 001-38076)
November 13, 2020
10.32+* Separation
21.1*
23.1*
31.1*
31.2*
32.1*
of
of
of
the
and
subsidiaries
Release
Agreement by and between Eric
Lisman, Emerald X, LLC and
Emerald Holding, Inc. entered into
as of December 31, 2021.
List
Registrant.
Consent
PricewaterhouseCoopers LLP
Certification of Principal Executive
Officer Pursuant to Rules 13a-14(a)
and 15d-14(a) under the Securities
Exchange Act of 1934, as Adopted
Pursuant
the
Sarbanes-Oxley Act of 2002.
Certification of Principal Financial
Officer Pursuant to Rules 13a-14(a)
and 15d-14(a) under the Securities
Exchange Act of 1934, as Adopted
Pursuant
the
Sarbanes-Oxley Act of 2002.
Certification
Principal
Executive Officer and Principal
Financial Officer Pursuant to 18
U.S.C. Section 1350, as Adopted
to Section 906 of the
Pursuant
Sarbanes-Oxley Act of 2002.
to Section 302 of
to Section 302 of
of
101.INS* Inline XBRL Instance Document
101.SCH*Inline
Taxonomy
XBRL
Extension Schema Document
XBRL
Taxonomy
Extension Calculation Linkbase
Document
101.CAL*Inline
101.DEF* Inline
XBRL
Taxonomy
Extension Definition Linkbase
Document
122
101.LAB*Inline
XBRL
Extension
Document
Label
Taxonomy
Linkbase
101.PRE* Inline
101*
104*
in
31,
Inline
XBRL
Taxonomy
Extension Presentation Linkbase
Document
The following financial statements
from the Company’s Annual
Report on Form 10-K for the year
2021,
ended December
formatted
XBRL
included: (i) Consolidated Balance
Consolidated
Sheets,
and
Loss
Statements
(iii)
Loss,
Comprehensive
of
Statements
Consolidated
Stockholders’
(iv)
Equity,
Consolidated Statements of Cash
Flows and (v) Notes to Condensed
Consolidated Financial Statements
Cover Page Interactive Data File
(formatted as Inline XBRL
dand
contained in Exhibit
101)
)
(ii)
of
*
+
Filed herewith.
Management compensatory plan or arrangement.
123
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, as amended, the
Registrant has duly caused this Annual Report on Form 10-K to be signed on its behalf by the undersigned,
thereunto duly authorized.
SIGNATURE
Date:
February 24, 2022
y
EMERALD HOLDING, INC.
By: /s/ David Doft
David Doft
Chief Financial Officer and Treasurer
(Principal Financial Officer and Principal
Officer)
)
Accounting
g
POWER OF ATTORNEY
KNOW ALL MEN BY THESE PRESENTS, that each of the undersigned directors and officers of Emerald
Holding, Inc. constitutes and appoints each of David Doft and Stacey Sayetta, or either of them, each acting alone,
his true and lawful attorney-in-fact and agent, with full powers of substitution and resubstitution, for him and in his
name, place and stead, in any and all capacities, to sign any or all amendments to this Annual Report on Form 10-K
and to file the same, with exhibits thereto and other documents in connection therewith, with the Securities and
Exchange Commission, granting unto said attorneys-in-fact and agents, and each of them, acting alone, full power
and authority to do and perform each and every act and thing requisite and necessary to be done in and about the
premises, as fully to all intents and purposes as he might or could do in person, and hereby ratifying and confirming
all that either of the said attorneys-in-fact and agents, or his substitute or substitutes, may lawfully do or cause to be
done by virtue hereof.
Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, this Annual Report on
Form 10-K has been signed below by the following persons on behalf of the Registrant in the capacities and on the
dates indicated.
Name
y
/s/ Hervé Sedky
Hervé Sedky
/s/ David Doft
David Doft
y
/s/ Konstantin Gilis
Konstantin Gilis
/s/ Michael Alicea
Michael Alicea
/s/ Lynda M. Clarizio
yLynda M. Clarizio
y
/s/ Todd Hyatt
Todd yHyatt
g
/s/ Lisa Klinger
gKlinger
Lisa
/s/ David Levin
David Levin
/s/ Anthony Munk
Anthony Munk
y
y
/s/ Emmanuelle Skala
Emmanuelle Skala
Title
President, Chief Executive Officer and Director
(Principal Executive
(
Officer)
)
p
Chief Financial Officer and Treasurer
(Principal Financial Officer and Principal
Accounting Officer)
Date
February 24, 2022
y
February 24, 2022
Chairman of the Board and Director
February 24, 2022
y
February 24, 2022
y
February 24, 2022
y
February 24, 2022
y
February 24, 2022
y
February 24, 2022
February 24, 2022
February 24, 2022
y
Director
Director
Director
Director
Director
Director
Director
124