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Endurance International Group Hldgs Inc

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Employees 1001-5000
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FY2013 Annual Report · Endurance International Group Hldgs Inc
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ANNUAL 
REPORT
2013

Delivering technology solutions 
that help small and medium-
sized businesses transform the 
way they do business.

3.5+

million
subscribers

Utilizing

150+

integrated 
products and 
services

We engage with

50,000+
subscribers
every day

FOR OUR  
SHAREHOLDERS

2013 was a truly historic year for our company, and I am excited to share with you our first 
annual report as a public company, highlighting who we are, what we do and why we are well-
positioned for long term growth. 

Who We Are - We are a leading provider of cloud-based platform solutions with a mission 
to deliver superior products that help small and medium-sized businesses, or SMBs, succeed 
online. We continue to see SMBs increasingly adopt technology to operate and grow 
their businesses, and we are here to support them as they seek to take advantage of new 
developments in, for example, eCommerce, online marketing, social media and mobile to 
transform their current operations or to build new businesses.  Over the past sixteen years, 
we have developed a deep understanding of their diverse needs and the challenges of serving 
them at scale.

What We Do - We are passionate about empowering and serving over 3.5 million subscribers globally 
through a family of brands that includes Bluehost, HostGator, Domain.com, FatCow, iPage, and MOJO 
Marketplace. We serve them by utilizing a differentiated and integrated platform that allows us to deploy 
multiple products and provide cost-effective support while allowing them to scale and to grow. Our 
technology platform has taken many years to build, and we believe it serves as a great differentiator and 
a competitive barrier to entry. Our product offerings range from a basic web presence package to more 
complex and managed cloud-based applications. We are able to identify subscriber needs and provide 
solutions that help them not just get found, but get new business. 

How We Grow - Our strategy for growth is based on two simple principles: adding more high-quality 
subscribers to our platform and selling our subscribers more value-added products and services. During 
2013, we added over 279,000 net new subscribers, bringing our total subscriber number to over 3.5 million. 
We also increased our average revenue per subscriber, or ARPS, from $12.92 for the year ended December 
31, 2012 to $13.09 for the year ended December 31, 2013. We ended 2013 with ARPS at $13.15 for the  
fourth quarter. 

With respect to subscriber acquisition, we have adopted a multi-channel, multi-brand approach to establish 
relationships with SMBs. Our most powerful channel is customer advocacy and word of mouth referrals, 
which, with no marketing spend, accounts for about 45% of our new subscribers. We accomplish this by 
focusing on delivering a superior solution fueled by our cloud enablement platform and great customer 
service. Our second largest channel is our network of over 400,000 online partners who educate  
businesses searching for a web presence solution and refer these businesses to us. For a 
targeted customer base as broad and diverse as the SMB community, we believe that 
offering solutions through multiple brands is critical. Pairing the multi-brand with the 
multi-channel approach allows us to tailor our message and yields high subscriber 
conversion rates at attractive subscriber acquisition costs.

The second important aspect to our strategy involves increasing our ARPS, which 
we accomplish by distributing a broad portfolio of products across multiple points 
of engagement. We regularly add products and deploy our broad portfolio via 
highly engaging customer touch points. Combined with our robust subscriber 
acquisition funnel, this strategy has a compounding effect that helps drive 
sustainable organic revenue growth.  

 
 
7+

million
domains under 
management

2013 Financial Highlights - We are proud to have completed our initial public 
offering in the fourth quarter of 2013 while maintaining strong organic revenue 
growth and increasing adjusted EBITDA and unlevered free cash flow throughout 
the year. During 2013, our depth and breadth of services helped us increase 
revenue by 78% to $520.3 million and our adjusted revenue increased organically 
by 11% to $528.1 million. Our adjusted EBITDA increased 55% to $207.9 million and 
our unlevered free cash flow increased 64% to $166.5 million. In addition to our IPO, 
we closed a refinancing of our senior bank debt that reduced our interest expense 
by approximately $35 million per year.

Looking Forward – We are optimistic about our continued growth and anticipate 
that the channels that have fueled organic subscriber growth in the past will 
continue to do so, while we also focus on exploring new channels, including 
expanding our reseller network, extending our university program, and attracting 
subscribers via alternative products. Additionally, we continue to make investments 
to build out our multi-brand strategy, as evident in our recent acquisition  
of Directi’s web presence business and its main brands, BigRock, LogicBoxes  
and ResellerClub. These brands allow us to penetrate attractive emerging  
market economies. 

Turning to the ARPS portion of the equation, subscriber appetite for additional 
products and services remains as strong as ever, growing, in fact, for more 
sophisticated cloud-based solutions. To match this appetite, we are investing 
behind our next generation cloud infrastructure platform. The key element in 
any engagement strategy relies on knowing your customer, and we do this by 
referencing and analyzing the petabytes of data at our disposal to create dynamic, 
targeted, and relevant content that allows subscribers to more easily navigate the 
range of solutions we offer. Taken together, the combined impact of these growth 
initiatives make us confident in our future growth opportunities.

In closing, I would like to take this opportunity to give thanks to Endurance 
International Group’s talented and hard-working employees.  Their passion for 
making the web a better place drives the organization, and me, to conquer new 
challenges.  Together we are striving to break new ground, seize opportunities,  
and achieve our goals for growth in 2014 and beyond.  

Thank you for your support.

HARI RAVICHANDRAN
President & CEO, Director

16

years
of operating  
experience

Approximately

2,200
employees

Figures and 
statistics as of 
Dec 31, 2013

WHO  
WE ARE

Endurance International Group (EIGI) is a leading provider of 
cloud-based platform solutions designed to help small and 
medium-sized businesses succeed online. Leveraging our 
proprietary technology platform, we serve over 3.5 million 
subscribers globally with a comprehensive and integrated 
suite of over 150 products and services that help SMBs get 
online, get found and grow their businesses. 

WHAT
WE DO

CLOUD 
ENABLEMENT 
PLATFORM

We get SMBs 
ONLINE

We get them 
FOUND

We help them 
GROW

Domains, Email, Site 
Builders, Shared Hosting, 
Security, Site Backup

Mobile, AdWords, SEO/
SEM Services, Social 
Media, BI and Analytics

Virtualized/Managed 
Hosting, Email Marketing, 
eCommerce

HOW WE
GROW

GROWING 
SUBSCRIBERS

Multi-Channel

•  400,000+ online partners

•  Success-based marketing

Multi-Brand

•  Better conversion

•  Better segmentation

GROWING 
ARPS

Multi-Product

•  Most current products 

•  Higher priced products

Multi-Engagement

•  Better adoption rates 

•  Better customer education

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K

(Mark One)
È Annual report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

‘ Transition report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

For the fiscal year ended December 31, 2013
OR

For the transition period from

to

Commission File Number: 001-36131

Endurance International Group Holdings, Inc.

(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of
incorporation or organization)

10 Corporate Drive, Suite 300
Burlington, Massachusetts
(Address of principal executive offices)

46-3044956
(I.R.S. Employer
Identification No.)

01803
(Zip code)

(781) 852-3200
(Registrant’s telephone number, including area code)
Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Common Stock, par value $0.0001 per share

Name of exchange on which registered

The NASDAQ Global Select Market

Securities registered pursuant to Section 12(g) of the Act:
None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities

Act. Yes ‘ No È

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the

Act. Yes ‘ No È

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and
(2) has been subject to such filing requirements for the past 90 days. Yes È No ‘

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the
preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes È No ‘

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not

contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. È

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller
reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of
the Exchange Act. (Check one)
Large accelerated filer ‘
Non-accelerated filer È (Do not check if a smaller reporting company)

‘
Accelerated filer
Smaller reporting company ‘

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ‘ No È
As of June 28, 2013, the last business day of the registrant’s most recently completed second fiscal quarter, there was no established
public market for the registrant’s common stock, and therefore, the registrant cannot calculate the aggregate market value of its voting and
non-voting common equity held by non-affiliates as of such date.

As of February 21, 2014 there were 129,105,465 shares of the registrant’s common stock, $0.0001 par value per share outstanding.
DOCUMENTS INCORPORATED BY REFERENCE

Portions of the registrant’s definitive proxy statement for its 2014 annual meeting of stockholders, which the registrant intends to file
pursuant to Regulation 14A with the Securities and Exchange Commission not later than 120 days after the registrant’s fiscal year end of
December 31, 2013, are incorporated by reference into Part III of this Annual Report on Form 10-K.

TABLE OF CONTENTS

PART I.

Item 1. Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1A. Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1B. Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 2. Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 3. Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 4. Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PART II.

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of

Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 6. Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations . . . . . . .
Item 7A. Quantitative and Qualitative Disclosures About Market Risk . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 8. Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9. Changes in and Disagreements With Accountants on Accounting and Financial Disclosure . . . . . . .
Item 9A. Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9B. Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PART III.

Item 10. Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 11. Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder

Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 13. Certain Relationships and Related Transactions, and Director Independence . . . . . . . . . . . . . . . . .
Item 14. Principal Accountants Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PART IV.

Page

2
14
43
43
44
44

45
48
50
76
77
119
119
119

121
121

121
121
121

Item 15. Exhibits and Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Signatures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

122
123

SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

This Annual Report on Form 10-K contains forward-looking statements within the meaning of Section 27A
of the Securities Act of 1933, as amended, or the Securities Act, and Section 21E of the Securities Exchange Act
of 1934, as amended, or the Exchange Act. All statements, other than statements of historical fact, contained in
this Annual Report on Form 10-K, including statements regarding our future results of operations and financial
position, business strategy and plans and objectives of management for future operations, are forward-looking
statements. These statements involve known and unknown risks, uncertainties and other important factors that
may cause our actual results, performance or achievements to be materially different from any future results,
performance or achievements expressed or implied by the forward-looking statements. The words “may,”
“believe,” “predict,” “potential,” “continue,” “could,” “should,” “contemplate,” “can,” “estimate,” “intend,”
“would,” “project,” “seek,” “target,” “anticipate,” “might,” “plan,” “expect” and similar expressions or the
negative of such words or expressions are intended to identify forward-looking statements, although not all
forward-looking statements contain these identifying words. This Annual Report on Form 10-K includes, among
other things, forward-looking statements regarding our future earnings, revenues, expenditures and financial
position due to such factors that include, without limitation, our ability to increase our average revenue per
subscriber, or ARPS, and our total number of subscribers; projected plans, strategies and objectives of
management and strategies for growth and expansion, including, without limitation, our intention to grow our
newly acquired Directi business, as well as our plans to continue our international expansion efforts; and our
expectations related to technological change, marketing trends and consumer demand, including, without
limitation, due to projected growth in small- and medium-sized businesses, or SMBs, worldwide and an
increasing importance of an online presence for SMBs that we believe will drive a market for our solutions.

These forward-looking statements speak only as of the date of this Annual Report on Form 10-K and are
subject to a number of risks, uncertainties and assumptions. We may not actually achieve the plans, intentions or
expectations disclosed in our forward-looking statements, and you should not place undue reliance on our
forward-looking statements. Actual results or events could differ materially from the plans, intentions and
expectations disclosed in the forward-looking statements we make as a result of a number of important factors.
These important factors include our “critical accounting policies and estimates” described in Part II, Item 7
“Management’s Discussion and Analysis of Financial Condition and Results of Operations—Critical Accounting
Policies and Estimates” and the factors set forth in Part I, Item 1A, “Risk Factors” and elsewhere in this Annual
Report on Form 10-K. Our forward-looking statements do not reflect the potential impact of any future
acquisitions, mergers, dispositions, joint ventures or investments we may make.

Except as required by applicable law, we do not plan to publicly update or revise any forward-looking
statements contained herein, and we expressly disclaim any obligation to update or revise any forward-looking
statements, whether as a result of any new information, events, circumstances or otherwise.

As used in this Annual Report on Form 10-K, the terms “Endurance,” “the Company,” “we,” “us,” and

“our” mean Endurance International Group Holdings, Inc. and its subsidiaries unless the context indicates
otherwise.

1

Item 1.

Business

Overview

Part I

We are a leading provider of cloud-based platform solutions designed to help small and medium-sized
businesses, or SMBs, succeed online. Leveraging our proprietary technology platform, we serve over 3.5 million
subscribers globally with a comprehensive and integrated suite of over 150 products and services that help SMBs
get online, get found and grow their businesses. The cloud-based products and services available on our platform
include domains, website builders, web hosting, email, security, backup, search engine optimization, or SEO, and
search engine marketing, or SEM, social media services, website analytics, and productivity and e-commerce
solutions.

We deliver these products and services to our subscribers through an integrated technology platform that

enables the delivery of cloud-based products and services in an easy to use, intuitive and cost-effective manner.
Over our 16 year history, we have honed and refined our platform to amass significant insights into the needs and
aspirations of our subscribers. This allows us to engage our subscribers in timely and compelling ways, driving
significant business value for them. We believe that our platform delivers cloud-based solutions quickly, reliably
and safely and that these strengths and capabilities help us attract and retain high quality subscribers who view
their web presence as mission critical. These high quality subscribers then demand high quality products which
we seek to upsell to them over a sustained period of time.

Our Multi-Channel, Multi-Brand Approach. The SMB market is broad and diverse in terms of geography,

industry, size and degree of technology sophistication. As a consequence, we leverage our proprietary data to
implement a multi-brand, multi-channel approach that allows us to precisely target the SMB universe, identify
the best ways to reach different categories of subscribers and tailor our brands and product offerings specifically
toward those audiences. Our approach is designed to reach and efficiently on-board subscribers at scale while
minimizing subscriber acquisition costs.

Our Multi-Product, Multi-Engagement Approach. Once we get our subscribers online, we offer them a

comprehensive and integrated suite of over 150 products and services that helps them get found and grow their
businesses. We use our technology and proprietary data and analytics to identify subscriber needs and
opportunities based on type of business, length in business, geography, products and services previously
purchased from us and various other factors. This allows us to proactively engage with our subscribers in a
timely manner through a variety of customer engagement channels. Using this multi-product, multi-engagement
approach, we have been able to steadily increase our average revenue per subscriber, or ARPS, by selling
additional products and services to our subscribers throughout their subscription period.

Our approach to addressing the needs of SMBs and meeting the challenges of serving the SMB market has
enabled us to grow rapidly, to create long-term subscriber relationships and to build an attractive business model
that generates substantial cash flow. Our revenue for 2011, 2012 and 2013 was $190.3 million, $292.2 million
and $520.3 million, respectively, representing a compounded annual growth rate, or CAGR of 65% while our net
losses were $78.3 million, $139.3 million and $159.2 million, respectively, and our adjusted EBITDA was $94.1
million, $133.7 million and $207.9 million, respectively, representing a CAGR of 49%. During the same three
year period, our unlevered free cash flow, or UFCF, was $76.7 million, $101.7 million and $166.5 million,
respectively, representing a CAGR of 47%, while our free cash flow, or FCF, was $49.4 million, $49.4 million
and $83.4 million, respectively.

We believe total subscribers and ARPS will continue to be the key drivers of our revenue growth in the
future, and we intend to drive growth in both of these metrics by leveraging the strengths of our approach to
serving the SMB market.

2

Increasing Total Subscribers

We plan to increase total subscribers by continuing to invest in our multi-channel, multi-brand approach.

We expect to continue to develop and refine our multiple subscriber acquisition channels, including our word of
mouth referrals, our referral and reseller network, our partnership with Google and other strategic partners, as
well as by expanding our geographic footprint and our internationally sourced revenues, particularly in emerging
markets, as more and more SMBs in these markets come online due to wider availability of internet infrastructure
and mobile connectivity. We also plan to continue to add to our portfolio of brands, both organically and through
acquisitions, in order to target specific segments of the SMB market.

Increasing Average Revenue per Subscriber

We plan to increase ARPS through our multi-product, multi-engagement approach by offering our

subscribers additional products and services, particularly higher value items such as advanced hosting services,
mobile and productivity solutions and professional services. We also expect to expand our points of subscriber
engagement to create additional opportunities to educate our subscribers about the value of our solutions, and to
allow them to more easily access our products and services.

ARPS, Adjusted EBITDA, UFCF and FCF are non-GAAP financial measures. For more information
regarding ARPS, Adjusted EBITDA, UFCF and FCF and a reconciliation of these measures to the most directly
comparable financial measures calculated and presented in accordance with GAAP, see “Management’s
Discussion and Analysis of Financial Condition and Results of Operations—Non-GAAP Financial Measures and
Key Metrics” in Part II, Item 7 of this Annual Report on Form 10-K.

Industry Background

There are expected to be more than 75 million SMBs worldwide by the end of 2014, of which more than
44 million will have direct access to the Internet, and by the end of 2014, there will be an estimated 1.25 million
net new SMBs accessing the Internet. * These businesses are broad and diverse, spanning every industry and
region of the world. SMBs collectively represent 99% of all private sector companies in the world and employ
more than 90% of private sector, non-farm workers. *

SMBs are increasingly adopting technology to operate and grow their businesses. SMBs understand that the

growth in global Internet penetration and the proliferation of mobile devices are changing the way in which
consumers discover and transact with businesses. Increasingly, SMBs are seeking to take advantage of new
developments in e-commerce, online marketing, social media and mobile to transform their businesses, or to
build new businesses that were not possible before the advent of these tools.

As a result, according to a 2013 study, SMBs are expected to spend approximately $96 billion annually on
cloud-based services by 2015, representing a CAGR of 28% since 2012.** This growth is driven in large part by
SMBs’ need to respond to these digital opportunities. We believe that the opportunities presented in the digital
era will further accelerate the adoption of cloud services as SMBs continue to recognize the importance of
Internet-based solutions to their success.

Over our 16-year history, we have developed a deep understanding of the diverse needs of SMBs and the

challenges of serving them at scale. We believe SMBs are:

•

Seeking to address fundamental business challenges and opportunities, including the emergence of
the digital era. One of the most significant opportunities and challenges confronting SMBs today is
capturing the benefits of an increasingly digital world. By seeking comprehensive, flexible, reliable,

*

**

The source of all data denoted with a single asterisk is Access Markets International (AMI) Partners Inc.,
February 12, 2014.
Source: Parallels IP Holdings GmbH, Parallels Global SMB Cloud Insights, February 5, 2013.

3

secure and personalized technology solutions that address challenges and unlock opportunities, SMBs
are attempting to succeed in the digital world. For example, SMB customers are shifting their activities
online and embracing mobile technologies, social media and e-commerce, which requires SMBs to
deploy technology tools, serve customers and compete for business in new and innovative ways.

• Requiring informed guidance and support. Most SMBs, particularly the one-to-five employee

businesses that represent the majority of our subscribers, possess limited technology expertise and
resources. As a result, SMBs require informed advice and support on ways to improve their operations
through technology and to take advantage of new opportunities at all stages of their lifecycles.

• Facing budget constraints limiting their ability to make large capital investments in

technology. SMBs want to leverage modern technology, but are looking for cost-effective solutions
that do not require large upfront investments.

• Difficult to reach and serve effectively, given their breadth and diversity. SMBs are fragmented in

terms of size, geography, sophistication and type of industry. As a result, it is challenging to effectively
market to, acquire and serve SMB subscribers at scale and in a cost-effective manner.

While SMBs represent the largest proportion of all businesses and are massive consumers of technology

solutions in the aggregate, we believe that other providers have generally struggled to meet the diverse needs of
SMBs for high-quality products, services and support in a comprehensive and profitable way.

Our Solution

Our passion for empowering diverse SMBs to navigate the rapidly changing technology landscape has led

us to a solutions—based approach built on a foundation of technology, data and analytics. We address the
challenges of serving this large and fragmented market at scale, in the following manner:

• We deliver an integrated and comprehensive suite of products and services. We offer a compelling
platform with a wide range of products and services designed to help our diverse base of SMB
subscribers get online, get found and grow their businesses. By leveraging critical insights drawn from
our proprietary collection of SMB data, we develop and expand our portfolio of products and services
to provide the solutions our subscribers need and the functionality and features they value. We have
placed particular emphasis on products that enable our subscribers to acquire and manage customers
through online, social media and mobile channels. Our cloud-based offerings allow our subscribers to
select a customized set of solutions from among a broad range of internally developed and validated
third-party products. We supply these solutions to subscribers on demand in an integrated manner
through the cloud, simply and effectively.

• We intelligently engage with subscribers, consistent with their needs. We leverage our technology and
proprietary data and analytics to identify subscriber needs and opportunities based on type of business,
length in business, geography, products and services acquired from us and various other factors. This
allows us to proactively engage with our subscribers in a timely manner via a myriad of customer
engagement channels, including through branded websites, phone, email and chat contact with our
sales and support organizations, the control panels we make available to our subscribers to manage
their websites, our network of resellers and referral partners and our application store, Mojo
Marketplace. This ongoing engagement allows us to offer the right solutions at the right time. We
believe these capabilities, in turn, lead to greater adoption and deeper entrenchment of our technology
and superior subscriber experience, thereby increasing our subscriber retention rates and revenue per
subscriber.

4

• We provide affordable solutions to our subscribers in a cost-effective manner. Our cloud-based

delivery model enables our subscribers to address their business needs with minimal upfront capital
investment. As a result of our relentless focus on operational efficiency and lowering our cost to serve,
we deliver affordable solutions to our subscribers, by operating:

•

•

an integrated, cloud-based customer-facing technology platform which permits us to efficiently
deliver our products and services and add new subscribers cost-effectively. This technology
platform allows us to optimize our investments in infrastructure, benefit from economies of scale
and integrate new products and services seamlessly; and

proprietary and unified operating and support systems which allow us to operationalize data
insights and optimize our internal processes and procedures. These systems also allow us to on-
board, serve and track our subscribers throughout their lifecycle and feed a subscriber data
repository which is tightly linked with our billing, CRM and fulfillment systems. We operate these
systems across our subscriber base and all of our brands, allowing us to develop an integrated
view of each subscriber, enabling us to contact our subscribers through the right channels and
offer them the most relevant solutions at the most opportune times.

• We efficiently acquire subscribers with our multi-channel, multi-brand approach. The SMB market

is broad and diverse in terms of geography, industry, size and degree of technology sophistication. As a
consequence, we leverage our proprietary data to implement a multi-brand, multi-channel approach
that allows us to precisely target the SMB universe, identify the best ways to reach different categories
of subscribers and tailor our brands and service offerings specifically toward those audiences. Our
approach is designed to reach and efficiently on-board subscribers at scale while minimizing subscriber
acquisition costs.

• Our Multi-Channel Approach: Our primary channels for attracting subscribers are free word-of-
mouth referrals and highly targeted pay-per-click, or PPC, based online marketing. We have also
built up a large network of resellers and referral partners who drive subscribers to us on a paid
referral basis. Because both paid and un-paid referrals are critical to our efforts to attract
subscribers, we actively monitor and manage our Net Promoter Scores, or NPS, a customer
satisfaction metric developed by Bain & Company. We believe that closely managing our NPS
helps us drive favorable word of mouth referrals and supports our viral marketing efforts. In
addition to word-of mouth, PPC and reseller and referral channels, we have also entered into
strategic partnerships, such as our partnership with Google, to grow our subscriber base. Our
collaboration with Google’s “Get Your Business Online” initiative in the United States and India
enables us to better reach and serve SMBs who are new to the web by providing them with a
domain name and web hosting free of charge for one year. We expect that many of these SMBs
will choose to become paying subscribers after the first year.

• Our Multi-Brand Approach: We believe that the best approach to attracting diverse subscribers
from the highly fragmented SMB community is to deploy multiple brands that target different
segments of the SMB market. For example, our Bluehost brand targets SMBs with greater
technical expertise and a desire to build their own solutions, our iPage brand targets SMBs with
less technology experience and our HostGator brand targets SMBs who value significant amounts
of support. This multi-brand approach allows us to manage our subscriber acquisition costs
effectively and provide a diverse base of subscribers the most relevant experience on our platform.
Our primary brands today are Bluehost, Fatcow, iPage, Homestead, HostGator, and A Small
Orange. We use an integrated technology and support infrastructure across our brands, which
allows us to cost-effectively serve our subscribers.

• We effectively serve, engage and upsell subscribers with our multi-product, multi-engagement
approach. Once we get our subscribers online, we deploy our multi-product, multi-engagement
approach to provide them with additional products and services to get found and grow their businesses.
We offer our subscribers over 150 products and services through multiple subscriber engagement

5

points. Using this approach, we have been able to steadily increase our ARPS by selling additional
products and services to our subscribers throughout their subscription period.

• Our Multi-Product Approach: We offer a range of products and services on our platform. These

products include domains, website builders, web hosting (including shared, Virtual Private Server
(“VPS”) and dedicated hosting), security, site backup, SEO and SEM, Google Adwords, mobile
solutions, social media enablement, website analytics, email marketing and productivity and e-
commerce tools. The products and services we offer consist of our own proprietary solutions as
well as third-party products. Nearly all of our subscribers purchase an initial web presence
solution that typically includes domain and web hosting products, and many over time purchase
additional products and services, which we sell as individual products or as cost-effective bundled
solutions.

• Our Multi-Engagement Approach: We create multiple points of engagement with our subscribers
that allow us to inform and educate them about the value of our products and services. These
points of engagement include phone, chat and email interactions with our sales and support
organizations, our branded websites, the control panels we make available to our subscribers to
manage their websites, our network of resellers and referral partners and our application store,
Mojo Marketplace. We believe that our multi-engagement approach has helped us steadily
increase the average number of products and services we have sold in to our subscriber base. As
of December 31, 2011, 2012 and 2013, each of our subscribers had purchased an average of 2.8,
3.3 and 4.1 products from us in addition to an initial web presence subscription. The number of
subscribers paying $500 or more per year for our products and services grew from approximately
73,000 as of December 31, 2011 to nearly 100,000 as of December 31, 2013.

Our Model

We believe that our solution results in a strong, efficient and differentiated business model with the

following attributes:

• Attractive Subscription Model and Retention Rates. Our subscriptions require payment in advance,
which is typically made by credit card, and range up to 36 months, providing significant cash flow
benefits and revenue visibility. Our products and services are integral to an SMB having an online
presence. As a result, we benefit from high subscriber and revenue retention rates.

•

Strong Average Revenue per Subscriber. Our comprehensive platform, data driven approach and
proactive subscriber engagement enable us to sell relevant and useful additional products and services
to existing and new subscribers, driving higher average revenue per subscriber.

• Cost-Effective Customer Acquisition. Through our multi-channel, multi-brand approach, we are able
to target our marketing spend carefully and acquire subscribers cost-effectively. Due to our large base
of subscribers and high customer satisfaction, we also attract a significant percentage of our new
subscribers through word of mouth referrals, at no cost to us. Nearly all our program marketing
expense is associated with PPC-based online marketing and with payments to our resellers and referral
partners. These payments occur after a subscriber signs up on our platform and therefore allow us to
readily determine the returns on our marketing spend.

• Efficient Cost to Serve. We serve our subscribers in a cost-efficient manner as a result of our integrated

technology platform and operating support systems which facilitate the collection, analysis and
application of large amounts of data. Our cloud-based delivery model enables us to serve subscribers
with minimal incremental expense and deploy new products and services quickly and efficiently. We
have also developed proprietary techniques that help us to operate with highly-efficient server
configurations, resulting in low capital expenditures.

• Virtuous Cycle. As our business continues to grow, we enjoy even greater benefits of scale—collecting
more data, improving our analytical capabilities, deriving more insight, enhancing our operational
efficiency, increasing our cash flow and re-investing in the growth of our business.

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Our Growth Strategy

Since our formation in 1997, we have focused on helping SMBs establish, manage and grow their

businesses. To fulfill our mission of getting SMBs around the world online, we intend to continue to increase our
scale, broaden our subscriber footprint, expand our range of product and service offerings and pursue strategic
acquisitions.

Grow Our Subscriber Base

We believe there is a substantial opportunity to expand our subscriber base, by:

• Expanding Subscriber Acquisition Channels. We believe new types of online only businesses will

continue to be created and that increased consumer demand for online interactions will drive many off-
line brick and mortar businesses to establish an online presence. To capture this market opportunity, we
intend to continue to invest in our multiple subscriber acquisition channels, including our resellers and
referral partners as well as our relationships with Google and other strategic corporate partners. We
also plan to continue to expand our geographic footprint and our internationally sourced revenues as
more and more SMBs in emerging markets come online due to wider availability of Internet
infrastructure and mobile connectivity. For the year ended December 31, 2013, approximately 30% of
our total billings were invoiced to subscribers located in foreign countries, reflecting global demand for
our solutions. We have successfully entered foreign markets such as Brazil and India and believe there
are attractive opportunities to continue growing our global presence. With our acquisition of the web
presence business of Directi in January 2014, we expect to continue to expand our international
business particularly in India, Turkey, China, Russia and Indonesia.

• Expanding Our Portfolio of Brands. We believe the SMB market is highly fragmented and requires
multiple uniquely branded approaches to effectively attract and serve SMBs looking to get online.
Consequently, we will continue to add to our portfolio of brands both through organic brand
development and acquisition to broaden our penetration of the SMB opportunity.

Increase Sales of Our Products and Services

We intend to expand sales of our products and services and increase our ARPS by:

• Expanding Our Points of Engagement with Our Subscribers. We aim to offer our subscribers the

right products and services at the right time. We intend to continue to invest in our technology platform
and our analytics capabilities to further improve how we engage our subscribers and help them grow
their businesses. We also expect to continue to invest in our existing engagement points, including by
rolling out Mojo Marketplace across all of our primary brands, continuing to train our support
organization on selling additional products and services to subscribers requesting support, and
enhancing the functionality of the control panels we offer our subscribers to manage their websites. In
addition, we plan to actively seek out and invest in new and innovative engagement points with our
subscribers, either through organic investment or acquisitions.

• Expanding Our Suite of Innovative Products and Services. We plan to continue to introduce value-

added products and services that address our subscribers’ needs and more effectively cater to the highly
fragmented SMB marketplace. These products and services may be those we develop internally or
through partnerships with third parties. We believe our subscriber base is at a level of scale that is
highly attractive to those seeking to reach SMBs with solutions. Furthermore, we have invested in a
technology platform that is robust and highly effective at targeting our subscribers which enables high
levels of conversion and upsell. Our technology platform also allows us to rapidly deploy new products
and services allowing us to be timely and flexible with the products and services we offer our
subscribers. As we further expand our portfolio of products and services and continue investing in our
technology platform, we expect that our subscribers will be more likely to purchase additional products
and services from us.

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Pursue Strategic Acquisitions

We may pursue future acquisitions that complement our existing business, represent a strategic fit and are

consistent with our overall growth strategy. We may target acquisitions that help us access new international
markets, enhance our data analytics and technology platform, widen our points of engagement with our
subscribers or add functionality and capabilities to our suite of products and services.

Our Products and Services

We offer an integrated and comprehensive suite of products and services that help SMBs get online, get

found and grow their businesses. Our offerings can be broadly grouped as follows:

Getting SMBs Online

Through a combination of do-it-yourself tools and managed professional services, we provide SMBs an easy

and cost-effective way to create an online presence. We offer the following products and services to get SMBs
online quickly, easily and affordably:

• Domain Registration, Management and Resale. As an accredited domain registrar with over

7.0 million domains under our management at December 31, 2013, we enable our subscribers to search
and purchase available domain names from a wide spectrum of domain registries. We also maintain a
portfolio of premium domains that are available for resale to our subscribers.

• Website Builders. We offer a variety of proprietary, third-party and open source website building tools
and design services that enable subscribers with varying degrees of technical sophistication to create a
customized web presence, either on a self-service basis or with our assistance. We also offer various
premium elements that subscribers can purchase separately to enhance their website and provide a
more engaging user experience for their customers, including mobile optimization, social networking
features, customer interaction tools, embedded videos, photo galleries, blogs, maps, polls and
community forums.

• Web Hosting. By providing a consolidated set of core products, services and resources that share

storage, bandwidth and processing power, our entry-level shared hosting services enable subscribers to
create an initial web presence quickly and cost-effectively. We also provide VPS and dedicated server
hosting for subscribers who have higher bandwidth and more complex hosting requirements for their
websites.

•

•

Security. We offer malware protection solutions to protect our subscribers’ websites from viruses,
malicious code and other threats. Our premium offerings, including a web application firewall, can
prevent attacks on subscriber websites before they affect subscriber data or operations. For subscribers
that collect personally identifiable information or other private data from their customers and website
visitors, we offer a variety of Secure Socket Layer, or SSL, certificates that encrypt data collected on a
subscriber’s website. We also offer products that are PCI compliant for subscribers that need to
maintain sensitive information.

Site Back-Up. We offer enhanced backup control solutions that enable subscribers to schedule,
maintain, manage and restore backups of their online data and websites to meet their particular
business needs.

Getting SMBs Found

Our marketing solutions enable subscribers to increase their online visibility, attract more customers to their

websites and build customer loyalty.

• Mobile. We offer solutions that allow our subscribers to have their websites rendered on mobile

devices, be able to be discovered by mobile devices in their vicinity and target mobile customers for
their businesses among other features and functionality. We also offer third party applications that
enable mobile payments and commerce.

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•

•

Search Engine Optimization (SEO) and Search Engine Marketing (SEM). We offer a variety of
search engine optimization and marketing solutions that can improve a subscriber’s ability to be
discovered by potential customers. These services help a subscriber distribute its business profile to
online directories and manage links and keywords with on-page diagnostic tools. We also offer fully
managed pay-per-click services designed to direct traffic to a subscriber’s website, email or phone.

Social Media. We offer tools and services that enable our subscribers to communicate effectively with
their customers and potential customers through social networks. Our platform enables our subscribers
to seamlessly integrate their website content and sales and marketing efforts into Facebook, Twitter
and other forms of social media. We also enable our subscribers to track the results of their social
media campaigns.

• Analytics. We offer control panels and dashboards that enable our subscribers to analyze activity on

their websites and optimize the impact of their web presence design and marketing campaigns to more
effectively reach their customers.

Helping SMBs Grow

We offer a wide array of applications and services that can help our subscribers grow their businesses over

time by enabling them to have dedicated processing power to drive their websites, consistently get in front of
their customers, collaborate more efficiently with their employees, partners and customers, better manage their
businesses and have advanced, secure online payment services.

• Advanced Web Hosting. In addition to providing shared hosting services, we also provide our
subscribers a path to upgrade to a VPS hosting solution or a dedicated hosting solution. As a
subscriber’s business expands and the demands on its website increase, these more customized and
higher bandwidth solutions allow our subscribers to build additional functionality into their websites,
offer high bandwidth content such as HD video and drive more commerce and marketing activities
while reducing load times and site speeds.

• Email Marketing. We offer a comprehensive platform that enables subscribers to communicate
effectively with their customers and potential customers via email. Our email marketing services
include building and segmenting mailing lists, designing and managing email newsletters, coupons and
landing pages, scheduling and sending email messages, and reporting and tracking the results of each
campaign. We also enable subscribers to seamlessly integrate with social networks to create greater
awareness of their businesses.

• Productivity Solutions. We offer our subscribers professional, secure, reliable email capabilities,

including custom mailboxes that reflect a subscriber’s domain name, spam filters, email aliases and
forwarding functionality. Our communications tools also allow a subscriber to unify its email inbox
with other communications streams, such as social media feeds. We also offer our subscribers validated
third-party business tools, including customer relationship management, calendaring, cloud-based
collaboration and file sharing.

• E-commerce Enablement. As our subscribers grow their businesses and their demands on e-commerce

increase, we offer products that enable secure and encrypted payments, shopping carts, payment
processing and related services, mobile payments and other forms of e-commerce to expand the way
SMBs conduct business online.

• Professional Services. For subscribers who have extensive demands for web design, content

aggregation and presentation or have unique requirements for their web presence, we offer professional
services with dedicated engineering and web design to help them create their ideal web presence
complete with integration with some of the more advanced e-commerce, productivity and marketing
products we offer.

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Subscriber Support

Our support agents assist our subscribers in a proactive, consultative manner, engaging with an average of

more than 50,000 subscribers per day via phone, email and chat. We leverage our proprietary data and subscriber
management software to deliver differentiated support, which we believe enables us to deepen relationships with
our subscribers and help them succeed as they grow. Our support personnel not only assist subscribers with
technical issues, but also focus on understanding the business goals of each subscriber to help identify the right
products and services to achieve those goals. We believe this contributes to subscriber retention and our ability to
sell more products and services. Our U.S. support organization is located across Tempe, Arizona, Englewood,
Colorado, Houston and Austin, Texas, Provo and Orem, Utah and Vancouver, Washington. Centers supporting
our international operations are located in Brazil and India.

Technology Platform

We have invested significant resources to develop and enhance our technology platform and collect a vast
amount of proprietary data. We use a data-driven approach to design business processes that allow us to innovate,
develop and deploy solutions that meet the demands of SMBs and provide a superior experience for our
subscribers. Our technology platform leverages common services for the benefit of all of our brands and has the
ability to optimize the specific requirements of any individual brand.

Integrated Platform

We have developed an integrated technology platform for our cloud-based solutions that combines open

source and proprietary software designed to grow with the needs of our subscribers. Our innovative shared
services architecture allows us to operate at a high level of service, with a high degree of customization for each
subscriber’s web presence and with a large number of subscribers per server. In addition, we have built
customized subscriber relationship management, billing and subscriber service support systems to on-board,
serve and track our subscribers at scale, and to enable subscribers to manage their own service experience. Our
subscriber service support systems also help us predict which applications a subscriber may need based on our
experience with similar subscribers, enabling our support personnel to have more informed subscriber
interactions.

Data Analytics and Business Intelligence

Our proprietary data analytics technology enables us to deliver our products and services in a highly
personalized manner and to improve our operational efficiency. We have a dedicated team of software engineers
focused on refining and further developing our proprietary analytics systems. Our use of analytics and continued
investment in developing predictive capabilities allow us to design and deliver the right solutions to our
subscribers at the right time. We believe our analytics capabilities and technology are also key contributors to our
ability to target new subscribers, retain existing subscribers and upsell our base of subscribers.

Applications

We offer an integrated and comprehensive suite of products and services through proprietary applications as

well as third-party technology partners who have integrated their offerings into our technology platform.
Through a combination of common services, integrated platforms, application program interfaces and processes,
we can rapidly develop and deploy new applications across our brands. A significant portion of our over 150
products and services have been internally developed. We regularly retire offerings that are underperforming and
add offerings that we believe will be in high demand based on our data insights.

Infrastructure

We employ various techniques to enhance the stability of our systems and preserve the security of

information contained on them. We utilize monitoring systems and a variety of software components to monitor
and protect our infrastructure against attempts to attack or gain unauthorized entry to our internal systems and

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subscriber websites. In addition, we focus engineering and development efforts on reducing the computational
costs required to provide and maintain quality subscriber services, which enables us to rely in large part on
increasingly economical industry-standard hardware. These efforts help us achieve performance capabilities such
as high levels of server density and reduce overall capital expenditures and costs to serve our subscribers.
Currently, we do not own any data centers. Instead, we choose to co-locate our equipment in third party data
centers through cost-effective contracts. We currently serve most of our subscribers from five co-located data
center facilities located in Massachusetts (two), Texas, Utah and California.

Engineering and Development

Our engineering and development activity is focused on enhancing our systems, developing and expanding
product and service offerings, and integrating technology capabilities from our acquisitions. Our engineering and
development expense during 2011, 2012 and 2013 was $5.6 million, $13.8 million and $23.2 million,
respectively.

Subscribers

As of December 31, 2013, we had approximately 3.5 million subscribers. Approximately 80% of our

subscribers are SMBs, and the majority of our SMB subscribers are one-to-five employee businesses.

The industries in which our subscribers operate are very diverse, including retail, merchandising, media,

recreation, education, construction, medical, dental and arts and entertainment.

Geographical Information

We currently maintain offices and conduct operations in the United States, Brazil and India. As of

December 31, 2013, substantially all of our long-lived assets were located in the United States.

Our subscribers are located worldwide. For the years ended December 31, 2011, 2012 and 2013,

approximately 70% of our total billings were invoiced to subscribers located in the United States. The remaining
amount was invoiced to subscribers around the world, primarily in Canada, the United Kingdom, Australia and
India. It is impracticable for us to provide revenue information by geography for the foregoing periods due to
unavailability of geographic information for some subscribers acquired as part of previous acquisitions as well as
limitations in certain accounting systems we currently use.

Competition

The global cloud-based services market for SMBs is highly competitive and constantly evolving. We expect

competition to increase from existing competitors as well as potential new market entrants. Our competitors
include providers of:

•

•

offerings designed to help SMBs establish an initial web presence, such as domain name registrars,
shared hosting providers, website builders, website creation and management companies, e-commerce
service providers, security solutions providers and site backup companies;

solutions that help SMBS get found online, such as search engine marketing companies, search engine
optimization companies, local directory listing companies and online and offline business directories;
and

• more advanced solutions targeted at growing SMBS, such as companies offering VPS and dedicated

hosting services, advanced e-commerce and security products, email marketing solutions and
productivity tools.

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We believe the principal competitive factors in the cloud-based services market for SMBs are:

•

•

•

•

•

•

•

•

•

size and scale of subscriber base;

integrated cloud-based technology platform that can help target and service subscribers effectively at
scale;

depth and sophistication of data analytics and business insights tools;

cost-effective customer acquisition;

scope, scalability, flexibility and compatibility of product and service offerings;

quality of subscriber support and subscriber engagement;

brand names, reputation and subscriber satisfaction;

ease of implementation, use and maintenance; and

reliability and security.

We believe that we compete favorably with respect to each of these factors. In addition, we believe that our
data-driven approach, integrated technology platform and focus on serving as a trusted partner to our subscribers
help differentiate us from competitors. In some instances, we have commercial partnerships with cloud-based
services providers in the SMB market with whom we otherwise compete.

Seasonality

We have historically experienced increased sales in the first quarter of our fiscal year, which positively
affects our total revenue in that quarter and the first quarter of subsequent years. However, because the majority
of our sales are on a subscription basis, the revenue impact from seasonal differences is mitigated because we
ratably recognize related revenue throughout the year.

Intellectual Property and Proprietary Rights

Our intellectual property and proprietary rights are important to our business. We rely on a combination of
trademark, patent, copyright and trade secret laws, confidentiality and access-related procedures and safeguards
and contractual provisions to protect our proprietary technologies, confidential information, brands and other
intellectual property.

We use open source technologies pursuant to applicable licenses as the basis for our technology platform.

We have also developed, acquired or licensed proprietary technologies for use in our business. As of
December 31, 2013, we have one U.S. patent as well as 28 pending U.S. patent applications and several pending
foreign counterpart applications, relating to aspects of our technology platform and offerings, including our
shared services architecture, predictive analytics methods, virtualization technologies, subscriber migration
technologies and web presence improvement technologies.

We have non-disclosure, confidentiality and license agreements with employees, contractors, subscribers
and other third parties, which limit access to and use of our proprietary information. Though we rely in part upon
these legal and contractual protections, as well as various procedural safeguards, we believe that the skill and
ingenuity of our employees, the functionality and frequent enhancements to our solutions and our ability to
introduce new products and features that meet the needs of our subscribers are more important to maintaining our
competitive position in the marketplace.

We have an ongoing trademark and service mark registration program pursuant to which we register our
brand names and product names, taglines and logos in the United States and other countries to the extent we
determine appropriate and cost-effective. We also have common law rights in some unregistered trademarks that
were established over years of use. In addition, we have a trademark and service mark enforcement program

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pursuant to which we monitor applications filed by third parties to register trademarks and service marks that
may be confusingly similar to ours, as well as the use of our major brand names in social media, domain names
and other Internet sites.

Despite our efforts to preserve and protect our intellectual property, unauthorized third parties may attempt

to copy, reverse engineer or otherwise obtain access to our proprietary rights, and competitors may attempt to
develop solutions that could compete with us in the markets we serve. Unauthorized disclosure of our
confidential information or proprietary technologies by our employees or third parties could also occur. The risk
of unauthorized use of our proprietary and intellectual property rights may increase as we seek to expand outside
of the United States.

Third-party infringement claims are also possible in our industry, especially as functionality and features

expand, evolve and overlap across industries. Third parties, including non-practicing patent holders, have
claimed, and could claim in the future, that our processes, technologies or websites infringe patents they now
hold or might obtain or that might be issued in the future. See “Risk Factors—we could incur substantial costs as
a result of any claim of infringement of another party’s intellectual property rights.”

Employees

As of December 31, 2013, we had 2,204 employees, including 1,542 in support and network operations, 386

in sales and marketing, 141 in engineering and development and 135 in general and administrative. Most of our
employees are based in the United States. None of our employees is represented by a labor union or covered by a
collective bargaining agreement. We have never experienced a strike or similar work stoppage, and we consider
our relations with our employees to be good.

Corporate Information

Our business was founded in 1997 as a Delaware corporation under the name Innovative Marketing
Technologies Incorporated. In December 2011, investment funds and entities affiliated with either Warburg
Pincus or Goldman Sachs acquired a controlling interest in our company. We refer to this transaction as the
Sponsor Acquisition. Prior to our initial public offering in October 2013, we were an indirect wholly owned
subsidiary of WP Expedition Topco L.P., a Delaware limited partnership that we refer to as WP Expedition
Topco. Pursuant to the terms of a corporate reorganization that we completed prior to our initial public offering,
WP Expedition Topco dissolved and in liquidation distributed the shares of Endurance International Group
Holdings, Inc. common stock to its partners in accordance with the limited partnership agreement of WP
Expedition Topco.

Our principal office is located at 10 Corporate Drive, Suite 300, Burlington, Massachusetts 01803 and our

telephone number is (781) 852-3200.

Information Available on the Internet

We maintain an Internet website at www.endurance.com, and we also operate a number of other websites.

The information on, or that can be accessed through, any of our websites is not incorporated by reference into
this Annual Report on Form 10-K and should not be considered to be a part of this Annual Report on Form 10-K.
Our website address is included in this Annual Report on Form 10-K as an active and technical reference only.
Our reports filed or furnished pursuant to Section 13(a) or 15(d) of the Exchange Act, including our Annual
Reports on Form 10-K, our Quarterly Reports on Form 10-Q and our Current Reports on Form 8-K, and
amendments to those reports, are accessible through our website, free of charge, as soon as reasonably
practicable after these reports are filed electronically with, or otherwise furnished to, the SEC. We also make
available on our website the charters of our audit committee, compensation committee and nominating and
corporate governance committee, as well as our corporate governance guidelines and our code of business
conduct and ethics. In addition, we intend to disclose on our website any amendments to, or waivers from, our
code of business conduct and ethics that are required to be disclosed pursuant to SEC rules.

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ITEM 1A. Risk Factors

Our business, financial condition, results of operations and future growth prospects could be materially and

adversely affected by the following risks or uncertainties. The risks and uncertainties described below are those
that we have identified as material, but they are not the only risks and uncertainties we face. Our business is also
subject to general risks and uncertainties that affect many other companies, including overall economic and
industry conditions, as well as other risks not currently known to us or that we currently consider immaterial. If
any of such risks and uncertainties actually occurs, our business, financial condition, results of operations and
growth prospects could differ materially from the plans, projections and other forward-looking statements
included in the section titled “Management’s Discussion and Analysis of Financial Condition and Results of
Operations” and elsewhere in this Annual Report and in our other public filings.

Risks Related to Our Business and Our Industry

Our quarterly and annual operating results may be adversely affected due to a variety of factors, which could
make our future results difficult to predict and could cause our operating results to fall below investor or
analyst expectations.

Our quarterly and annual operating results may be adversely affected due to a variety of factors that could

affect our revenue or our expenses in any particular period. You should not rely on quarter-to-quarter
comparisons of our operating results as an indication of future performance. Factors that may adversely affect
our quarterly and annual operating results may include:

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•

•

•

•

our ability to attract new subscribers and retain existing subscribers;

our ability to acquire subscribers in a cost-effective way;

our ability to maintain a high level of subscriber satisfaction;

competition in the market for our products and services;

rapid technological change, frequent new product and service introductions, and evolving industry
standards, including with respect to how our products and services are marketed to consumers and in
how consumers find, purchase and use our products and services;

difficulties in integrating technologies, products and employees from companies we acquire or in
migrating acquired subscribers from an acquired company’s platforms to our platforms, including
difficulties in integrating technologies, products and employees of Directi;

difficulties arising from our international operations, including as a result of our recent acquisition of
Directi, and continued international expansion;

systems, data center and Internet failures and service interruptions;

difficulties in distributing new products;

shortcomings in, or misinterpretations of, our metrics and data which cause us to fail to anticipate or
identify trends in our market;

terminations of, disputes with, or material changes to our relationships with third-party partners,
including referral sources, product partners, data center providers, payment processors and landlords;

a shift in subscriber demand to lower margin solutions, which could increase our cost of revenue;

reductions in the selling prices for our solutions;

costs or liabilities associated with any acquisitions that we may make, including costs or liabilities
associated with our recent acquisition of Directi;

changes in legislation that affect our collection of sales and use taxes;

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•

•

changes in regulation or to regulatory bodies, such as the Internet Corporation for Assigned Names and
Numbers, or ICANN, that could affect our business and our industry; and

loss of key employees.

It is possible that in one or more future quarters, due to any of the factors listed above, a combination of

those factors or other reasons, our operating results may be below our expectations and the expectations of
research analysts and investors. In that event, our stock price could decline substantially.

We may not be able to continue to add new subscribers or increase sales to our existing subscribers, which
could adversely affect our operating results.

Our growth is dependent on our ability to continue to attract new subscribers while retaining existing
subscribers and expanding the products and services we sell to them. Growth in the demand for our products and
services may be inhibited, and we may be unable to sustain growth in our subscriber base, for a number of
reasons, including, but not limited to:

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our failure to develop or offer new or additional products and services in a timely manner that keeps
pace with new technologies and the evolving needs of our subscribers;

our inability to market our solutions in a cost-effective manner to new subscribers and to increase our
sales to existing subscribers, including due to changes in regulation, or to changes in the enforcement
of existing regulation, that would impair our marketing practices, require us to change our sign-up
processes or to increase disclosure designed to provide greater transparency as to how we bill and
deliver our services;

our inability to offer solutions that are adequately integrated and customizable to meet the needs of our
highly diverse and fragmented subscriber base;

changes in search engine ranking algorithms or in search terms used by potential subscribers, either of
which may have the effect of increasing our competitors’ search engine rankings or increasing our
marketing costs to offset lower search engine rankings;

failure of our third-party development partners, which provide a majority of our offerings, to continue
to support existing products and to develop and support new products;

the inability of our subscribers to differentiate our solutions from those of our competitors or our
inability to effectively communicate such distinctions;

our inability to maintain, or strengthen awareness of, our brands;

our inability to maintain a consistent user experience and timely and consistent product upgrade
schedule for all of our subscribers due to the fact that not all of our brands, products, or services
operate from the same control panel or other systems;

our inability to penetrate, or adapt to requirements of, international markets;

our inability to enter into automatically renewing contracts with our subscribers or increase
subscription prices;

the decisions by our subscribers to move the hosting of their Internet sites and web infrastructure to
their own IT systems, into co-location facilities or to our competitors if we are unable to effectively
market the scalability of our solutions;

subscriber dissatisfaction causing our existing subscribers to stop referring prospective subscribers to
us; and

perceived or actual security, integrity, reliability, quality or compatibility problems with our solutions,
including related to unscheduled downtime, or outages.

A substantial amount of our revenue growth historically has been derived from increased sales of products
and services to existing subscribers. Our costs associated with increasing revenue from existing subscribers are

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generally lower than costs associated with generating revenue from new subscribers. Therefore, a reduction in the
rate of revenue increase from our existing subscribers, even if offset by an increase in revenue from new
subscribers, could reduce our operating margins, and any failure by us to continue to attract new subscribers or
increase our revenue from existing subscribers could have a material adverse effect on our operating results.

The rate of growth of the small- and medium-sized business, or SMB, market for our solutions could be
significantly lower than our estimates. If demand for our products and services does not meet expectations,
our ability to generate revenue and meet our financial targets could be adversely affected.

Although we expect continued demand in the SMB market for our cloud-based solutions, it is possible that

the rate of growth may not meet our expectations, or the market may not grow at all, either of which would
adversely affect our business. Our expectations for future revenue growth are based in part on assumptions
reflecting our industry knowledge and experience serving SMBs, as well as our assumptions regarding
demographic shifts, growth in the availability and capacity of Internet infrastructure internationally and the
general economic climate. If any of these assumptions proves to be inaccurate, then our actual revenue growth
could be significantly lower than our expected revenue growth.

Our ability to compete successfully depends on our ability to offer an integrated and comprehensive suite of
products and services that enable our diverse base of subscribers to establish, manage and grow their businesses.
Our web presence and commerce offerings are predicated on the assumption that an online presence is, and will
continue to be, an important factor in our subscribers’ abilities to establish, expand, manage and monetize their
businesses quickly, easily and affordably. If we are incorrect in this assumption, for example due to the
introduction of a new technology or industry standard that supersedes the importance of an online presence or
renders our existing or future solutions obsolete, then our ability to retain existing subscribers and attract new
subscribers could be adversely affected, which could harm our ability to generate revenue and meet our financial
targets.

In addition, we estimate that approximately 20% of our subscribers use our cloud-based solutions primarily

for personal, group or not-for-profit use. We do not offer a complete suite of products and services that are
tailored to the specific needs of these types of subscribers. As a result, we may not be able to increase revenue
per subscriber for these subscribers at the same rate as for our other subscribers, which could negatively affect
our growth and have an adverse effect on our operating results.

Our business and operations have experienced rapid growth and organizational change in recent periods,
which has placed, and will continue to place, significant demands on our management and infrastructure,
especially our billing systems. If we fail to manage our growth effectively, we may be unable to execute our
business plan, maintain high levels of service, produce accurate financial statements on a timely basis or
address competitive challenges adequately.

As a result of acquisitions and internal growth, we increased our revenue from $292.2 million in the year

ended December 31, 2012 to $520.3 million in the year ended December 31, 2013.

Our growth has placed, and will continue to place, a significant strain on our managerial, engineering,
network operations, sales and support, marketing, legal, finance and other resources. In particular, our growth has
placed, and will continue to place, a significant strain on our ability to build and maintain effective internal
financial and accounting controls and procedures. For example, as a result of our acquisitions, we have acquired
multiple billing systems that we are in the process of integrating. Any delays or other challenges associated with
this build-out or integration could lead to inaccurate disclosure, which could prevent us from producing accurate
financial statements on a timely basis and harm our operating results, our ability to operate our business and our
investors’ view of us.

In addition, we intend to further expand our overall business, subscriber base, data center infrastructure,
headcount and operations, both domestically and internationally, with no assurance that our business or revenue

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will continue to grow. Creating an organization with expanded U.S. and overseas operations and managing a
geographically dispersed workforce will require substantial management effort, the allocation of management
resources and significant additional investment in our infrastructure. We will be required to continue to improve
our operational, financial, compliance, risk and management controls and our reporting procedures and to ensure
that they are in effect throughout our organization, and we may not be able to do so. As such, we may be unable
to manage our expenses effectively in the future, which may adversely affect our gross margins or operating
expenses in any particular quarter. If we fail to manage our anticipated growth and organizational change in a
manner that preserves the key aspects of our corporate culture, the quality of our solutions may suffer or fail to
keep up with changes in the industry or technological developments, which could adversely affect our brands and
reputation and harm our ability to retain and attract subscribers.

We have experienced system, Internet, data center and customer support center failures and have not yet
implemented a complete disaster recovery plan, and any interruptions, delays or failures could harm our
reputation, cause our subscribers to seek reimbursement for services paid for and not received, cause our
subscribers to stop referring new subscribers to us, or cause our subscribers to seek to replace us as a provider
of their cloud-based solutions.

We must be able to operate our applications and systems without interruption. Since our ability to retain and

attract subscribers depends on our ability to provide highly reliable service, even minor interruptions in our
service or losses of data could harm our reputation. Our applications, systems, power supplies, customer support
centers and co-located data centers are subject to various points of failure, including:

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human error or accidents;

power loss;

equipment failure;

Internet connectivity downtime;

improper building maintenance by the landlords of the buildings in which our co-located data centers
are located;

physical or electronic security breaches;

computer viruses;

fire, hurricane, flood, earthquake, tornado and other natural disasters;

• water damage;

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terrorism;

intentional bad acts, such as sabotage and vandalism;

pandemics; and

failure by us or our vendors to provide adequate service to our equipment.

We have experienced system failures, delays and periodic interruptions in service, or outages, due to factors

including power and network equipment failures; storage system failures; power outages; and network
configuration failures. We will likely experience future outages that disrupt the operation of our solutions and
harm our business due to factors such as these or other factors, including the accidental or intentional actions of
Internet users, current and former employees and others; cooling equipment failures; other computer failures; or
other factors not currently known to us or that we consider immaterial. While we have experienced increases in
subscriber cancellations and decreases in our Net Promoter Scores following such outages, we cannot be certain
these outcomes are entirely attributable to the outages, and we do not believe that such outages have had a
material effect on our business, financial condition or results of operations.

Our systems are not fully redundant, and we have not yet implemented a complete disaster recovery plan or

business continuity plan. Although the redundancies we do have in place will permit us to respond, at least to

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some degree, to failures of applications and systems, our co-located data centers are vulnerable in the event of
failure. A significant majority of our subscribers are hosted in one of our five U.S.-based co-located data centers.
Accordingly, any failure or downtime in any one of these five co-located data center facilities would affect a
significant percentage of our subscribers. We do not yet have adequate structures or systems in place to recover
from a data center’s severe impairment or total destruction, and recovery from the total destruction or severe
impairment of any of these five co-located data centers would be extremely difficult and may not be possible at
all. Closing any one of these five co-located data centers without adequate notice could result in lengthy, if not
permanent, interruptions in the availability of our solutions and loss of vast amounts of subscriber data.

Our co-located data centers are also susceptible to impairment resulting from electrical power outages due

to the amount of power and cooling they require to operate. Since we rely on third parties to provide our co-
located data centers with power sufficient to meet our needs, we cannot control whether our co-located data
centers will have an adequate amount of electrical resources necessary to meet our subscriber requirements. We
attempt to limit exposure to system downtime due to power outages by using backup generators and power
supplies. However, these protections may not limit our exposure to power shortages or outages entirely.

Our customer support centers are also vulnerable in the event of failure caused by total destruction or severe

impairment. When calling our customer support services, most of our subscribers reach our customer support
teams located in one of our six U.S.-based call centers. Our teams in each call center are trained to provide
support services for a discrete subset of our brands, and they do not currently have complete capability to route
calls from one call center to another call center. Accordingly, if any one of these call centers were to become
non-operational due to severe impairment or total destruction, our ability to re-route calls to operational call
centers or to provide customer support services to any subscribers of the brand or brands that the non-operational
call center had formerly managed would be compromised. A significant portion of our email and chat-based
customer support is provided by an India-based support team, which is employed by a third-party service
provider. Although our email and chat-based customer support can be re-routed to our own centers, a disruption
at our India customer support center could adversely affect our business.

Any of these events could materially increase our expenses or reduce our revenue, damage our reputation,

cause our subscribers to seek reimbursement for services paid for and not received, cause our subscribers to stop
referring new subscribers to us, and cause us to lose current and potential subscribers, which would have a
material adverse effect on our operating results and financial condition. Moreover, the property and business
interruption insurance we carry may not have coverage adequate to compensate us fully for losses that may
occur.

If we are unable to maintain a high level of subscriber satisfaction, demand for our solutions could suffer.

We believe that our future revenue growth depends on our ability to provide subscribers with quality service

that meets our stated commitments and also meets or exceeds our subscribers’ expectations. We are not always
able to provide our subscribers with this level of service, and our subscribers occasionally encounter interruptions
in service and other technical challenges, including as a result of outages. If we are unable to provide subscribers
with quality service, this may result in subscriber dissatisfaction or billing disputes, and we could face damage to
our reputation, claims of loss, negative publicity, decreased overall demand for our solutions and loss of revenue,
any of which could have a negative effect on our business, financial condition and operating results.

In addition, we may from time to time fail to meet the needs of specific subscribers in order to best meet the
service expectations of our overall subscriber base. For example, we may suspend a subscriber’s website when it
is harming other subscribers’ websites or disrupting servers supporting those websites, such as when a cyber
criminal installs malware on a subscriber’s website without that subscriber’s authorization or knowledge.
Although such service interruptions are not uncommon in a cloud-based environment, we risk subscriber
dissatisfaction by interrupting one subscriber’s service to prevent further attacks on or data breaches for other
subscribers, and this could damage our reputation and have an adverse effect on our business.

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We face significant competition for our solutions in the SMB market, which we expect will continue to
intensify and which could require us to reduce our selling prices. As a result of such competitive pressures, we
may not be able to maintain or improve our competitive position or market share.

The SMB market for cloud-based technologies is highly competitive and constantly evolving. We expect

competition to increase from existing competitors as well as potential new market entrants. Most of our existing
competitors are expanding the variety of solution-based services that they offer to SMBs. We also may face
significant competition from new entrants into the markets we serve. Our competitors include providers of:

• web presence and commerce offerings, such as domain name registrars, shared hosting providers,
website creation, web builders and management companies and e-commerce service providers;

•

computing resources and security offerings, such as on-demand computing resources and online
security offerings;

• marketing solutions, such as search engine marketing (SEM) companies, search engine optimization
(SEO) companies, local directory listing companies and online and offline business directories; and

•

productivity tools, such as business-class email, calendaring and file-sharing.

Some of these competitors may have greater resources, more brand recognition and consumer awareness,
greater international scope and larger subscriber bases than we do. As a result, we may not be able to compete
successfully against them. If these companies decide to devote greater resources to the development, promotion
and sale of their products and services, or if the products and services offered by these companies are more
attractive to or better meet the evolving needs of SMBs, greater numbers of SMBs may choose to use these
competitors for creating an online presence and as a general platform for running online business operations.

There are relatively few barriers to entry in this market, especially for providers of niche services, which

often have low capital and operating expenses and the ability to quickly bring products to market that meet
specific subscriber needs. Accordingly, as this market continues to develop, we expect the number of competitors
to increase. The continued entry of competitors into the cloud-based technologies market, and the rapid growth of
some competitors that have already entered the market, may make it difficult for us to maintain our market
position.

In addition, in an attempt to gain market share, competitors may offer aggressive price discounts or
alternative pricing models, such as so-called “freemium” pricing in which a basic offering is provided for free
with advanced features provided for a fee, on the services they offer, or increase commissions paid to their
referral sources. These pricing pressures may require us to match these discounts and commissions in order to
remain competitive, which would reduce our margins or cause us to fail to attract new subscribers that decide to
purchase the discounted service offerings of our competitors. As a result of these factors, it is difficult to predict
whether we will be able to maintain our average selling prices, pricing models and commissions paid to our
referral sources. If we reduce our selling prices, alter our pricing models or increase commissions paid to our
referral sources, it may become increasingly difficult for us to compete successfully, our profitability may be
harmed and our operating results could be adversely affected.

We must keep up with rapid and ongoing technological change, marketing trends and shifts in consumer
demand to remain competitive in a rapidly evolving industry.

The cloud-based technology industry is characterized by rapid and ongoing technological change, frequent
new product and service introductions, and evolving industry standards. Our future success will depend on our
ability to adapt to rapidly changing technologies, to adapt our solutions to evolving industry standards and
consumer needs and to improve the performance and reliability of our applications and services. To achieve
market acceptance for our applications and services, we must anticipate subscriber needs and offer solutions that
meet changing subscriber demands quickly and effectively. Subscribers may require features and functionality
that our current applications and services do not have or that our platforms are not able to support. If we fail to

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develop solutions that satisfy subscriber preferences in a timely and cost-effective manner, our ability to renew
our agreements with existing subscribers and our ability to increase demand for our solutions will be harmed.

In addition, the manner in which we market to our subscribers and potential subscribers must keep pace with

technological change, marketing trends and shifts in how our solutions are found, purchased and used by
subscribers and potential subscribers. For example, application marketplaces, mobile platforms and new search
engines and search methods are changing the way in which consumers find, purchase and use our solutions. If we
are not able to take advantage of such technologies or anticipate such trends, or if existing technologies or
systems, such as the domain name system which directs traffic on the Internet, become obsolete, we may be
unable to continue to attract new subscribers or sell additional solutions to our existing subscribers.

Our future success will depend on our ability to continue to identify and partner with or acquire third parties
who offer and are able to adapt to new technologies and to develop compelling and innovative solutions that can
be integrated with our platform and brought to market. If we or our third-party partners are unable to adapt to
rapidly changing technologies and develop solutions that meet subscriber requirements, our revenue and
operating results may be adversely affected.

If we do not maintain a low rate of credit card chargebacks and protect against breach of the credit card
information we store, we will face the prospect of financial penalties and could lose our ability to accept credit
card payments from subscribers, which would have a material adverse effect on our business, financial
condition and operating results.

A majority of our revenue is processed through credit card transactions. Under current credit card industry

practices, we are liable for fraudulent and disputed credit card transactions because we do not obtain the
cardholder’s signature at the time of the transaction, even though the financial institution issuing the credit card
may have authorized the transaction. Although we focus on keeping our rate of credit card refunds and
chargebacks low, if our refunds or chargebacks increase, our credit card processors could require us to increase
reserves or terminate their contracts with us, which would have an adverse effect on our financial condition. Our
failure to limit fraudulent transactions conducted on our websites, such as through the use of stolen credit card
numbers, could also subject us to liability.

We could also incur significant fines or lose our ability to give subscribers the option of using credit cards to

fund their payments or pay their fees to us if we fail to follow payment card industry data security standards,
even if there is no compromise of subscriber information. Although we believe we are in compliance with
payment card industry data security standards and do not believe that there has been a compromise of subscriber
information, we have not always been in full compliance with these standards. Accordingly, we could be fined,
or our services could be suspended, for such failure to comply with payment card industry data security
standards, which would cause us to not be able to process payments using credit cards. If we are unable to accept
credit card payments, our financial condition, results of operations and cash flows would be adversely affected.

Under credit card association rules, penalties may be imposed at the discretion of the association. Any such
potential penalties would be imposed on our credit card processor by the association. Under our contract with our
processor, we are required to reimburse our processor for such penalties. Our current level of fraud protection,
based on our fraudulent and disputed credit card transaction history, is within the guidelines established by the
credit card associations. However, we face the risk that we may fail to maintain an adequate level of fraud
protection or that one or more credit card associations may, at any time, assess penalties against us or terminate
our ability to accept credit card payments from subscribers, which would have a material adverse effect on our
business, financial condition and operating results.

In addition, we could be liable if there is a breach of the credit card information we store. Online commerce

and communications depend on the secure transmission of confidential information over public networks. We
rely on encryption and authentication technology that we have developed internally, as well as technology that
we license from third parties, to provide security and authentication for the transmission of confidential

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information, including subscriber credit card numbers. However, we cannot ensure that this technology can
prevent breaches of the systems that we use to protect subscriber credit card data. Although we maintain network
security insurance, we cannot be certain that our coverage will be adequate for liabilities actually incurred or that
insurance will continue to be available to us on reasonable terms, or at all. In addition, some of our third-party
partners also collect information from transactions with our customers, and we may be subject to litigation or our
reputation may be harmed if our partners fail to protect our subscribers’ information or if they use it in a manner
that is inconsistent with our practices.

Data breaches can also occur as a result of non-technical issues. Under our contracts with our card

processors, if there is unauthorized access to, or disclosure of, credit card information that we store, we could be
liable to the credit card issuing banks for their cost of issuing new cards and related expenses.

Our recent or potential future acquisitions could be difficult to execute and integrate, divert the attention of
key personnel, disrupt our business, dilute stockholder value and impair our financial results. We may not
realize anticipated benefits from our acquisitions that we have completed or may complete in the future.

We have in the past acquired, and may in the future acquire, businesses and assets to increase our growth,

enhance our ability to compete in our core markets or allow us to enter new markets.

Acquisitions involve numerous risks, any of which could harm our business, including:

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difficulties in integrating the technologies, products, operations, billing systems, personnel or
operations of an acquired business and realizing the anticipated benefits of the combined businesses;

difficulties in supporting and transitioning acquired subscribers, if any, to our platform, causing
potential loss of such subscribers and damage to our reputation;

disruption of our ongoing business and diversion of financial, management, operations and customer
support resources from existing operations;

difficulties in applying our controls and risk management policies and practices to acquired companies;

to the extent an acquired company has a corporate culture or compensation arrangement different from
ours, difficulty assimilating or integrating the acquired organization and its talent, which could lead to
morale issues, increased turnover and lower productivity than anticipated, and could also adversely
affect the culture of our existing organization;

the price we pay, or other resources that we devote, may exceed the value we realize, or the value we
could have realized if we had allocated the purchase price or other resources to another opportunity or
unanticipated costs associated with pursuing acquisitions;

potential loss of an acquired business’ strategic alliances and key employees, including those
employees who depart prior to transferring to us, or without otherwise documenting, knowledge and
information that are important to the efficient operation of the acquired business;

potential deployment by an acquired company of its top talent to other of its business units prior to our
acquisition if we do not acquire the entirety of an acquired company’s stock or assets;

disruption of our business due to sellers, former employees, contractors or third-party service providers
of an acquired company or business misappropriating our intellectual property, violating non-
competition agreements, or otherwise causing harm to our company;

integration and support of redundant solutions or solutions that are outside of our core capabilities;

the incurrence of additional debt in order to fund an acquisition, or assumption of debt or other
liabilities, including litigation risk or risks associated with other unforeseen or undisclosed liabilities,
of the acquired company;

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adverse tax consequences, including exposure to substantial penalties and fees if an acquired company
failed to comply with relevant tax rules and regulations prior to our acquisition or due to substantial
depreciation or deferred compensation charges; and

accounting effects, including potential impairment charges related to long-lived assets and
requirements that we record deferred revenue at fair value.

We rely heavily on the representations and warranties provided to us by the sellers in our acquisitions,
including as they relate to creation, ownership and rights in intellectual property, existence of open source
software and compliance with laws and contractual requirements. If any of these representations and warranties
are inaccurate or breached, we might pursue costly litigation and assessment of liability for which there may not
be adequate recourse, against such sellers, in part due to contractual time limitations and limitations of liability.
Moreover, acquisitions frequently result in the recording of goodwill and other intangible assets which are
subject to potential impairments in the future that could harm our financial results. We may also incur expenses
related to completing acquisitions, or in evaluating potential acquisitions or technologies, which may adversely
affect our profitability. In addition, if we finance acquisitions by issuing equity securities, our existing
stockholders may be diluted.

If we fail to properly conduct due diligence efforts or evaluate acquisitions or investments, we may not
achieve the anticipated benefits of any such acquisitions and we may incur costs in excess of what we anticipate.
The failure to successfully evaluate and execute acquisitions or investments or otherwise adequately address
these risks could materially harm our business and financial results.

The international nature of our business and our continued international expansion expose us to business
risks that could limit the effectiveness of our growth strategy and cause our operating results to suffer.

We currently maintain offices and conduct operations in the United States, Brazil and India, and we intend
to expand our international operations. For example, we recently acquired Directi, and we may in the future seek
to make other acquisitions that help us access new international markets, enhance our data analytics and
technology platform or add functionality and capabilities to our suite of products and services.

Any international expansion efforts that we undertake may not be successful. In addition, conducting
operations in international markets subjects us to new risks that we have not generally faced in the United States.
These risks include:

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localization of the marketing and deployment of our solutions, including translation into foreign
languages and adaptation for local practices and regulatory requirements;

longer than expected lead times for, or the failure of, an SMB market for our solutions to develop in the
countries and regions in which we are opening offices and conducting operations;

our inability to effectively market our solutions to SMBs due to our failure to adapt to local cultural
norms, technology standards, billing and collection standards or pricing models;

lack of familiarity with, and burdens of, complying with foreign laws, legal standards, regulatory
requirements, tariffs and other barriers, including laws related to employment or labor, or laws
regarding liability of online service providers for activities of subscribers, such as infringement or
illegal activities, and more stringent laws in foreign jurisdictions relating to defamation or the privacy
and protection of third-party data;

difficulties in identifying and managing local staff, systems integrators, technology partners, and other
third-party vendors and service providers;

differing technology practices and needs that we are not able to meet, including an increased demand
from our international subscribers that our cloud-based solutions be easily accessible and operational
on smartphones and tablets;

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difficulties in collecting payments from subscribers, especially due to the more limited availability and
popularity of credit cards in certain countries;

• management, communication and integration problems resulting from cultural or language differences

and geographic dispersion;

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diversion of our management’s attention and resources to explore, negotiate, or close acquisitions and
to integrate, staff and manage geographically remote operations and employees;

sufficiency of qualified labor pools in various international markets;

competition from companies with international operations, including large international competitors
and entrenched local companies;

changes in global currency systems or fluctuations in exchange rates that may increase the volatility of
or adversely affect our foreign-based revenue;

compliance with the Foreign Corrupt Practices Act, economic sanction laws and regulations, export
controls and other U.S., non-U.S. and local laws and regulations regarding international and multi-
national business operations;

potentially adverse tax consequences, including the complexities of foreign value added tax (or other
tax) systems, our inadvertent failure to comply with all relevant foreign tax rules and regulations due to
our lack of familiarity with the jurisdiction’s tax laws, and restrictions and withholdings on the
repatriation of earnings;

uncertain political and economic climates; and

reduced or varied protection for intellectual property rights in some countries.

These factors have caused our international costs of doing business to exceed our comparable domestic costs

and have caused the time and expense required to close our international acquisitions to exceed our comparable
domestic costs. A negative impact from our international business efforts could adversely affect our business,
operating results and financial condition as a whole.

In addition, our ability to expand internationally and attract and retain non-U.S. SMB subscribers may be

adversely affected by concerns about the extent to which U.S. governmental and law enforcement agencies may
obtain data under the Foreign Intelligence Surveillance Act and Patriot Act and similar laws and regulations.
Such non-U.S. SMB subscribers may decide that the privacy risks of storing data with a U.S.-based company
may outweigh the benefits and opt to seek solutions from a company based outside of the United States. In
addition, certain foreign governments are considering mandating on-shore storage of their citizens’ data. If any
such requirements are adopted, it may adversely affect our ability to attract, retain or cost-effectively serve non-
U.S. SMB subscribers.

Our growing operations in India, use of an India-based service provider and India-based workforce may
expose us to risks that could have an adverse effect on our costs of operations and harm our business.

We currently use India-based third-party service providers to provide certain outsourced services to support

our U.S.-based operations, including email- and chat-based customer and technical support, billing support,
network monitoring and engineering and development services, as well as to staff and operate our HostGator
India business. As our operations grow, we may increase our use of these and other India-based outsourced
service providers. Although there are cost advantages to operating in India, significant growth in the technology
sector in India has increased competition to attract and retain skilled employees and has led to a commensurate
increase in compensation costs. In the future, we or our third-party service providers may not be able to hire and
retain such personnel at compensation levels consistent with our existing compensation and salary structure in
India. In addition, we recently acquired Directi, and began to employ an India-based workforce. Our use of a
workforce in India exposes us to disruptions in the business, political and economic environment in that region.
Our operations in India require us to comply with local laws and regulatory requirements, which are complex and

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burdensome and of which we may not always be aware, and expose us to foreign currency exchange rate risk.
Our Indian operations may also subject us to trade restrictions, reduced or inadequate protection for intellectual
property rights, security breaches and other factors that may adversely affect our business. Negative
developments in any of these areas could increase our costs of operations or otherwise harm our business.

We have a history of losses and may not be able to achieve profitability.

We have had a net loss in each year since inception. We had a net loss of $159.2 million for fiscal year 2013
and a net loss of $139.3 million for fiscal year 2012. In connection with our acquisitions, we have recorded long-
lived assets at fair value. We record amortization expense in each reporting period related to the long-lived
assets, which have increased the amount of net loss we have recorded in each reporting period.

We cannot predict if we will achieve profitability in the near future or at all. We expect to make significant
future expenditures to develop and expand our business. In addition, as a public company, we have and expect to
continue to incur significant legal, accounting and other expenses that we did not incur previously as a private
company. Our recent growth in revenue and number of subscribers may not be sustainable, and our revenue may
be insufficient to achieve or maintain profitability. We may incur significant losses in the future for a number of
reasons, including interest expense related to our substantial indebtedness, and the other risks described in this
report, and we may encounter unforeseen expenses, difficulties, complications and delays and other unknown
events.

We may need additional equity, debt or other financing in the future, which we may not be able to obtain on
acceptable terms, or at all, and any additional financing may result in restrictions on our operations or
substantial dilution to our stockholders.

We may need to raise funds in the future, for example, to develop new technologies, expand our business,

respond to competitive pressures, acquire businesses, or respond to unanticipated situations. We may try to raise
additional funds through public or private financings, strategic relationships or other arrangements. Although our
credit agreements limit our ability to incur additional indebtedness, these restrictions are subject to a number of
qualifications and exceptions, or amendments with the consent of our lenders.

Our ability to obtain debt or equity funding will depend on a number of factors, including market conditions,

interest rates, our operating performance and investor interest. Additional funding may not be available to us on
acceptable terms or at all. If adequate funds are not available, we may be required to reduce expenditures,
including curtailing our growth strategies, foregoing acquisitions or reducing our product development efforts. If
we succeed in raising additional funds through the issuance of equity or convertible securities, then the issuance
could result in substantial dilution to existing stockholders. If we raise additional funds through the issuance of
debt securities or preferred stock, these new securities would have rights, preferences and privileges senior to
those of the holders of our common stock. In addition, any preferred equity issuance or debt financing that we
may obtain in the future could have restrictive covenants relating to our capital raising activities and other
financial and operational matters, which may make it more difficult for us to obtain additional capital and to
pursue business opportunities, including potential acquisitions. Further, to the extent that we incur additional
indebtedness or such other obligations, the risks associated with our substantial leverage described elsewhere in
this report, including our possible inability to service our debt, would increase.

Our business depends on establishing and maintaining strong brands. If we are not able to effectively promote
our brands, or if the reputation of our brands is damaged, our ability to expand our subscriber base will be
impaired and our business and operating results will be harmed.

We market our solutions through various brands, including Bluehost, FatCow, Homestead, HostGator and
iPage. We believe that establishing and maintaining our brands is critical to our efforts to expand our subscriber
base. If we do not continue to build awareness of our brands, we could be placed at a competitive disadvantage to
companies whose brands are, or become, more recognizable than ours. To attract and retain subscribers and to
promote and maintain our brands in response to competitive pressures, we may have to substantially increase our

24

financial commitment to creating and maintaining distinct brand loyalty among subscribers or eliminate certain
of our brands. If subscribers, as well as our third-party referral marketing, distribution and reseller partners, do
not perceive our existing solutions to be reliable and of high quality, or if we introduce new services or enter into
new business ventures that are not favorably received by such parties, the value of our brands could be
diminished, thereby decreasing the attractiveness of our solutions to such parties. As a result, our operating
results may be adversely affected by decreased brand recognition and harm to our reputation.

Our success depends in part on our strategic relationships and alliances with third parties on whom we rely to
acquire subscribers and to offer solutions to our subscribers and from which we license intellectual property
to develop our own solutions.

In order to expand our business, we plan to continue to rely on third-party relationships and alliances, such

as with referrers and promoters of our brands and solutions, as well as with our providers of solutions and
services that we offer to subscribers. Identifying, negotiating, documenting and managing relationships with third
parties in certain cases requires significant time and resources, and it is possible that we may not be able to
devote the time and resources we expect to such relationships. Integrating and customizing third parties’
solutions with our platform also requires us to expend significant time and resources to ensure that each
respective solution works with our platform, as well as with our other products and services. If any of the third
parties on which we rely fails to perform as expected, breaches or terminates their agreement with us, or becomes
engaged in a dispute with us, our reputation could be adversely affected and our business could be harmed.

We rely on third-party referral and reseller partners to acquire subscribers. If our third-party referral partners
fail to promote our brands or to refer new subscribers to us, fail to comply with regulations, are forced to change
their marketing efforts due to new regulations or cease to be viewed as credible sources of information by our
potential subscribers, we may face decreased demand for our solutions and loss of revenue. Our third-party
reseller partners purchase our solutions and resell them to their customer bases. These partners have the direct
contractual relationships with our ultimate subscribers and, therefore, we risk the loss of both our third-party
partners and their customers if our services fail to meet expectations or if our partners fail to perform their
obligations or deliver the level of service to the ultimate subscriber that we expect.

We are dependent on third-party relationships to offer our domain name services to our subscribers. Certain
of our subsidiaries are accredited by ICANN and various other registries as a domain name registrar. If we fail to
comply with domain name registry requirements or if domain name registry requirements change, we could lose
our accreditation, be required to increase our expenditures or alter our service offerings, any of which could have
a material adverse effect on our business, financial condition or results of operations.

We also have relationships with product partners whose solutions, including site builders, shopping carts
and security tools, we offer to our subscribers. A majority of our offerings are provided by third parties. We may
be unable to continue our relationship with any of these partners if, for example, they decline to continue to work
with us or are acquired by third parties. In such an event, we may not be able to continue to offer these third-
party tools to our subscribers or we may be forced to find an alternative that may be inferior to the solution that
we had previously offered, which could harm our business and our operating results.

We also rely on software licensed from or hosted by third parties to offer our solutions to our subscribers. In
addition, we may need to obtain future licenses from third parties to use intellectual property associated with the
development of our solutions, which might not be available to us on acceptable terms, or at all. Any loss of the
right to use any software or other intellectual property required for the development and maintenance of our
solutions could result in delays in the provision of our solutions until equivalent technology is either developed
by us, or, if available, is identified, obtained and integrated. Any errors or defects in third-party software could
result in errors or a failure of our solutions which could harm our business and operating results. Further, we
cannot be certain that the owners’ rights in their technologies will not be challenged, invalidated or
circumvented.

25

We rely on a limited number of co-located data centers to deliver most of our services. If we are unable to
renew our data center agreements on favorable terms, or at all, our operating margins and profitability could
be adversely affected and our business could be harmed.

We do not own our data centers. Rather, we occupy them pursuant to co-location service agreements with

third-party data center facilities which have built and maintain the co-located data centers for us and other
parties. We currently serve most of our subscribers from five co-located data center facilities located in
Massachusetts (two), Texas, Utah and California. Although we own the servers in these five co-located data
centers and engineer and architect the systems upon which our platforms run, we do not control the operation of
these facilities.

The terms of our existing co-located data center agreements vary in length and expire over a period ranging
from 2014 through 2018. The owners of these or our other co-located data centers have no obligation to continue
such arrangements beyond their current terms, nor are they obligated to renew their agreements with us on terms
acceptable to us, or at all.

Our existing co-located data center agreements may not provide us with adequate time to transfer operations

to a new facility in the event of early termination or if we were unable to negotiate a short-term transition
arrangement or renew these agreements on terms acceptable to us. If we were required to move our equipment to
a new facility without adequate time to plan and prepare for such migration, we would face significant challenges
due to the technical complexity, risk and high costs of the relocation. Any such migration would result in
significant costs for us and significant downtime for large numbers of our subscribers. This could damage our
reputation and cause us to lose current and potential subscribers, which would harm our operating results and
financial condition.

If we are able to renew the agreements on our existing co-located data center facilities, we expect that the
lease rates will be higher than those we pay under our existing agreements. If we fail to increase our revenue by
amounts sufficient to offset any increases in lease rates for these facilities, our operating results may be
materially and adversely affected.

We currently intend to continue to contract with third-party data center operators, but we could be forced to
re-evaluate those plans depending on the availability and cost of data center facilities, the ability to influence and
control certain design aspects of the data center, and economic conditions affecting the data center operator’s
ability to add additional facilities.

If our solutions and software contain serious errors or defects, then we may lose revenue and market
acceptance and may incur costs to defend or settle claims.

Complex technology platforms, software applications and systems such as ours often contain errors or
defects, such as errors in computer code or other systems errors, particularly when first introduced or when new
versions or enhancements are released. Because we also rely on third parties to develop many of our solutions,
our products and services may contain additional errors or defects as a result of the integration of the third party’s
product. Despite quality assurance measures, internal testing and beta testing by our subscribers, we cannot
guarantee that our current and future solutions will not be free of serious defects, which could result in lost
revenue or a delay in market acceptance.

Since our subscribers use our solutions to maintain an online presence for their business, errors, defects or
other performance problems could result in damage to our subscribers and their businesses. They could elect to
cancel or not to renew their agreements, delay or withhold payments to us, or seek significant compensation from
us for the losses they or their businesses suffer. Although our subscriber agreements typically contain provisions
designed to limit our exposure to certain claims, existing or future laws or unfavorable judicial decisions could
negate or diminish these limitations. Even if not successful, a claim brought against us could be time-consuming
and costly and could seriously damage our reputation in the marketplace, making it harder for us to acquire and
retain subscribers.

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Because we are required to recognize revenue for our subscription-based services over the term of the
applicable subscriber agreement, changes in our sales may not be immediately reflected in our operating
results. In addition, we may not have adequate reserves in the event that our historical levels of refunds
increase, which could adversely affect our liquidity and profitability.

We recognize revenue from our subscribers ratably over the respective terms of their agreements with us.

These contracts are generally for service periods of up to 36 months. Accordingly, increases in sales during a
particular period do not translate into corresponding increases in revenue during that same period, and a
substantial portion of the revenue that we recognize during a quarter is derived from deferred revenue from our
agreements with subscribers that we entered into during previous quarters. As a result, we may not generate net
earnings despite substantial sales activity during a particular period, since we are not allowed under applicable
accounting rules to recognize all of the revenue from these sales immediately, and because we are required to
record a significant portion of our related operating expenses during that period. Conversely, the existence of
substantial deferred revenue may prevent deteriorating sales activity from becoming immediately apparent in our
reported operating results.

In addition, we may not be able to adjust spending in a timely manner to compensate for any unexpected
revenue shortfall, and any significant shortfall in revenue relative to planned expenditures could adversely affect
our business and operating results.

In connection with our domain registration services, as a registrar, we are required under our agreements
with domain registries to prepay the domain registry for the term for which a domain is registered. We recognize
this prepayment as an asset on our consolidated balance sheet and record domain revenue and the domain
registration expense ratably over the term that a domain is registered. This cash payment to the domain registry
may lead to fluctuations in our liquidity that is not immediately reflected in our operating results.

In addition, our standard terms of service permit our subscribers to seek refunds from us in certain instances,

and we maintain reserves to provide such refunds. The amount of such reserves is based on the amount of
refunds that we have provided in the past. If our actual level of refund claims exceeds our estimates and our
refund reserves are not adequate to cover such claims, our liquidity or profitability could be adversely affected.

We depend on the experience and expertise of our senior management team, and the loss of any member of
our senior management team could have an adverse effect on our business, financial condition and operating
results.

Our success and future performance depends in significant part upon the continued service of our senior

management team, particularly Hari Ravichandran, our founder, president and chief executive officer. The
members of our senior management team are not contractually obligated to remain employed by us. Accordingly,
and in spite of our efforts to retain our senior management team with long-term equity incentives, any member of
our senior management team could terminate his or her employment with us at any time and go to work for one
of our competitors after the expiration of his or her non-compete period. The replacement of members of our
senior management team likely would involve significant time and expense, and the loss of one or more members
of our senior management team could significantly delay, prevent the achievement of or make it more difficult
for us to pursue and execute on our business objectives, and could have an adverse effect on our business,
financial condition and operating results.

Our growth will be adversely affected if we cannot continue to successfully retain, hire, train and manage our
key employees.

Our ability to successfully pursue our growth strategy will depend on our ability to attract, retain and
motivate key employees across our business. In particular, we are dependent on our platform engineers and those
who manage our sales and service employees. We face intense competition for these and other employees from
numerous technology, software and manufacturing companies, and we cannot ensure that we will be able to
attract, integrate or retain additional qualified employees in the future. If we are unable to attract new employees

27

and retain our current employees, we may not be able to develop and maintain our services at the same levels as
our competitors, and we may therefore lose subscribers and market share. Our failure to attract and retain
qualified individuals could have an adverse effect on our ability to execute on our business objectives and, as a
result, our ability to compete could decrease, our operating results could suffer and our revenue could decrease.

We are subject to governmental regulation and other legal obligations, particularly related to privacy, data
protection and information security, and our actual or perceived failure to comply with such obligations could
harm our business. Compliance with such laws could also impair our efforts to maintain and expand our
subscriber base, and thereby decrease our revenue.

We are subject to a variety of laws and regulations, including regulation by various government agencies,

including the U.S. Federal Trade Commission, or FTC, and various state and local agencies.

We collect personally identifiable information and other data from our subscribers and prospective

subscribers. We use this information to provide services to our subscribers, to support, expand and improve our
business and, subject to each subscriber’s or prospective subscriber’s right to decline, or opt-out, we may use this
information to market other products and services to them. We may also share subscribers’ personally
identifiable information with third parties as authorized by the subscriber or as described in the applicable
privacy policy.

The U.S. federal and various state and foreign governments have adopted or proposed limitations on the

collection, distribution, use and storage of personal information of individuals, and the FTC and many state
attorneys general are applying federal and state consumer protection laws to impose standards for the online
collection, use and dissemination of data. However, these obligations may be interpreted and applied in a manner
that is inconsistent from one jurisdiction to another and may conflict with other requirements or our practices.
Any failure or perceived failure by us to comply with privacy or security laws, policies, legal obligations or
industry standards or any security incident that results in the unauthorized release or transfer of personally
identifiable information or other subscriber data may result in governmental enforcement actions, litigation, fines
and penalties and/or adverse publicity and could cause our subscribers to lose trust in us, which could have an
adverse effect on our reputation and business.

Some proposed laws or regulations concerning privacy, data protection and information security are in their

early stages, and we cannot yet determine the impact these laws and regulations, if implemented, may have on
our business. Future laws or regulations could impair our ability to collect and/or use user information that we
use to provide targeted advertising to our users, thereby impairing our ability to maintain and grow our subscriber
base and increase revenue. Future restrictions on the collection, use, sharing or disclosure of our subscribers’ data
or additional requirements for obtaining the consent of subscribers for the use and disclosure of such information
could require us to modify our solutions and features, possibly in a material manner, and could limit our ability to
develop new services and features.

In addition, several foreign countries and governmental bodies, including the European Union and Canada,
have regulations dealing with the collection and use of personal information obtained from their residents, which
are often more restrictive than those in the United States. Laws and regulations in these jurisdictions apply
broadly to the collection, use, storage, disclosure and security of personal information that identifies or may be
used to identify an individual, such as names, email addresses, and in some jurisdictions, Internet Protocol, or IP,
addresses. Although we are working to comply with those regulations that apply to us, such regulations and laws
may be modified and new laws may be enacted in the future. Within the European Union, legislators are
currently considering a revision to the 1995 European Union Data Protection Directive that may include more
stringent operational requirements for processors and controllers of personal information and that would impose
significant penalties for non-compliance. If our privacy or data security measures fail to comply with current or
future laws and regulations, we may be subject to litigation, regulatory investigations, fines or other liabilities, as

28

well as negative publicity and a potential loss of business. Moreover, if future laws and regulations limit our
subscribers’ ability to use and share personal information or our ability to store, process and share personal
information, demand for our solutions could decrease, our costs could increase, and our business, results of
operations and financial condition could be harmed.

In recent years, U.S. and European lawmakers and regulators have expressed concern over the use of third-
party cookies or web beacons for online behavioral advertising. The European Union has adopted legislation that
requires informed consent for the placement of a cookie on a user’s device. Although we believe we have taken
reasonable steps to comply with this legislation, any failure by us to comply with applicable requirements may
result in governmental enforcement actions, litigation, fines and penalties or adverse publicity which could have
an adverse effect on our reputation and business. Regulation of cookies and web beacons may lead to broader
restrictions on our research activities, including efforts to understand users’ Internet usage. Such regulations may
have a chilling effect on businesses, such as ours, that collect and use online usage information and may increase
the cost of maintaining a business that collects or uses online usage information, increase regulatory scrutiny and
increase the potential for civil liability under consumer protection laws. In response to marketplace concerns
about the usage of third-party cookies and web beacons to track user behaviors, providers of major browsers have
included features that allow users to limit the collection of certain data in general or from specified websites.
These developments could impair our ability to collect user information that helps us provide more targeted
advertising to our users.

In addition, in connection with the marketing and advertisement of our products and services, we could be

the target of claims relating to false or deceptive advertising or marketing practices, including under the auspices
of the FTC and the consumer protection statutes of some states.

New interpretations of existing laws, regulations or standards could require us to incur additional costs and

restrict our business operations, and any failure by us to comply with applicable requirements may result in
governmental enforcement actions, litigation, fines and penalties or adverse publicity, which could have an
adverse effect on our reputation and business.

Security and privacy breaches may harm our business.

Due to the fact that our solutions are cloud-based, we store and transmit large amounts of sensitive,
confidential, personal and proprietary information over public communications networks. Any security breach,
virus, accident, employee error, criminal activity or malfeasance, fraudulent service plan order, impersonation
scam perpetrated against us, intentional misconduct by cyber criminals or similar breach or disruption could
result in unauthorized access, usage or disclosure, or loss of, confidential information, as well as interruptions,
delays or cessation of service to our subscribers, each of which may cause damage to our reputation and result in
increased security costs, litigation, regulatory investigations or other liabilities. For example, in February 2012,
prior to our acquisition of HostGator, a HostGator employee obtained unauthorized access to systems running
HostGator subscribers’ websites, which would have permitted the employee to access private and confidential
information stored on those websites. Although HostGator implemented system fixes and took other steps to
prevent such security breaches prior to our acquisition of that company in July 2012, similar security breaches of
subscriber information on our systems may occur in the future. The risk that these types of events could seriously
harm our business is likely to increase as we expand the number of technology solutions and services that we
offer and expand our operations in foreign countries.

In addition, many states in which we have subscribers have enacted regulations requiring us to notify
subscribers in the event that certain subscriber information is accessed, or believed to have been accessed,
without authorization, and in some cases also develop proscriptive policies to protect against such unauthorized
access. Such notifications can result in private causes of action being filed against us. Should we experience a
loss of protected data, efforts to enhance controls, assure compliance and address penalties imposed by such
regulatory regimes could increase our costs.

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Organizations generally, and Internet-based organizations in particular, remain vulnerable to highly targeted
attacks aimed at exploiting network-specific applications or weaknesses. Techniques used to obtain unauthorized
access to, or to sabotage, systems often are not recognized until launched against a target. Cyber criminals are
increasingly using powerful new tactics including evasive applications, proxies, tunneling, encryption
techniques, vulnerability exploits, buffer overflows, distributed denial of service attacks, or DDoS attacks,
botnets and port scans. For example, we are often the targets of DDoS attacks in which attackers attempt to block
subscribers’ access to our websites, and we have recently experienced an increase in such DDoS attacks. If we
are unable to avert a DDoS or other attack for any significant period, we could sustain substantial revenue loss
from lost sales and subscriber dissatisfaction. We may not have the resources or technical sophistication to
anticipate or prevent rapidly evolving types of cyber-attacks. Moreover, we may not be able to immediately
detect that such an attack has been launched, if, for example, unauthorized access to our systems was obtained
without our knowledge in preparation for an attack contemplated to commence in the future. Cyber attacks may
target us, our subscribers, our partners, banks, credit card processors, delivery services, e-commerce in general or
the communication infrastructure on which we depend.

Despite the precautions we take to defend our network against cyber attacks, our support agents may be
vulnerable to e-mail scams, phishing, social media or similar attacks, as well as social engineering tactics used to
perpetrate fraud, which could cause them to divulge confidential information about us or our subscribers,
allowing such perpetrators to, among other things, gain access to our systems or our subscribers’ accounts. Our
subscribers may also use weak passwords, accidentally disclose their passwords or store them on a mobile device
that is lost or stolen, or otherwise compromise the security of their data, creating the perception that our systems
are not secure against third-party access. In addition, if third parties with which we work, such as vendors or
developers, violate applicable laws or our policies, such violations may also put our subscribers’ information at
risk and could in turn have an adverse effect on our business.

If an actual or perceived security breach occurs, the market’s perception of our security measures could be
harmed and we could lose sales and current and potential subscribers. Any significant violations of data privacy
could result in the loss of business, litigation and regulatory investigations and penalties that could damage our
reputation and adversely affect our operating results and financial condition. Furthermore, if a high profile
security breach occurs with respect to another provider of cloud-based technologies, our subscribers and potential
subscribers may lose trust in the security of these business models generally, which could harm our ability to
retain existing subscribers or attract new ones.

Failure to adequately protect and enforce our intellectual property rights could substantially harm our
business and operating results.

We have devoted substantial resources to the development of our intellectual property, proprietary
technologies and related processes. In order to protect our intellectual property, proprietary technologies and
processes, we rely upon a combination of trademark, patent and trade secret law, as well as confidentiality
procedures and contractual restrictions. These afford only limited protection, may not prevent disclosure of
confidential information, may not provide an adequate remedy in the event of misappropriation or unauthorized
disclosure, and may not now or in the future provide us with a competitive advantage. Despite our efforts to
protect our intellectual property rights, unauthorized parties, including employees, subscribers and third parties,
may make unauthorized or infringing use of our products, services, software and other functionality, in whole or
in part, or obtain and use information that we consider proprietary.

Policing our proprietary rights and protecting our brands and domain names is difficult and costly and may

not always be effective. In addition, we may need to enforce our rights under the laws of countries that do not
protect proprietary rights to as great an extent as do the laws of the United States and any changes in, or
unexpected interpretations of, the intellectual property laws in any country in which we operate may compromise
our ability to enforce our intellectual property rights.

30

We have registered, or applied to register, the trademarks associated with several of our leading brands in

the United States and in certain other countries. Competitors may have adopted, and in the future may adopt,
service or product names similar to ours, which could impede our ability to build our brands’ identities and
possibly lead to confusion. In addition, there could be potential trade name or trademark infringement claims
brought by owners of other registered trademarks or trademarks that incorporate variations of the terms or
designs of one of our trademarks.

Litigation or proceedings before the U.S. Patent and Trademark Office or other governmental authorities

and administrative bodies in the United States and abroad may be necessary to enforce our intellectual property
rights or to defend against claims of infringement or invalidity. Such litigation or proceedings could be costly,
time-consuming and distracting to our management, result in a diversion of resources, the impairment or loss of
portions of our intellectual property, and have a material adverse effect on our business and operating results.
There can be no assurance that our efforts to enforce or protect our proprietary rights will be adequate or that our
competitors will not independently develop similar technology. In addition, the legal standards relating to the
validity, enforceability and scope of protection of intellectual property rights on the Internet are uncertain and
still evolving. Our failure to meaningfully establish and protect our intellectual property could result in
substantial costs and diversion of resources and could substantially harm our business and operating results.

We could incur substantial costs as a result of any claim of infringement of another party’s intellectual
property rights.

In recent years, there has been significant litigation in the United States and abroad involving patents and

other intellectual property rights. Companies providing Internet-based products and services are increasingly
bringing and becoming subject to suits alleging infringement of proprietary rights, particularly patent rights, and
to the extent we face increasing competition and become increasingly visible as a publicly-traded company, or if
we become more successful, the possibility of intellectual property infringement claims may increase. In
addition, our exposure to risks associated with the use of intellectual property may increase as a result of
acquisitions that we make or our use of software licensed from or hosted by third parties, as we have less
visibility into the development process with respect to such technology or the care taken to safeguard against
infringement risks. Third parties may make infringement and similar or related claims after we have acquired or
licensed technology that had not been asserted prior to our acquisition or license. To the extent we expand our
international activities, our exposure to unauthorized copying and use of our products and proprietary
information may increase.

Many companies are devoting significant resources to obtaining patents that could affect many aspects of

our business. Since we do not have a significant patent portfolio, this may prevent us from deterring patent
infringement claims, and our competitors and others may now and in the future have significantly larger and
more mature patent portfolios than we have.

We have filed several patent applications in the United States and foreign counterpart filings for some of

those applications. We cannot assure you that any patents will issue from any such patent applications, that
patents that issue from such applications will give us the protection that we seek, or that any such patents will not
be challenged, invalidated or circumvented. Any patents that may issue in the future from our pending or future
patent applications may not provide sufficiently broad protection and may not be enforceable in actions against
alleged infringers.

The risk of patent litigation has been amplified by the increase in certain third parties, so-called “non-

practicing entities,” whose sole business is to assert patent claims and against which our own intellectual
property portfolio may provide little deterrent value. We could incur substantial costs in prosecuting or defending
any intellectual property litigation. If we sue to enforce our rights or are sued by a third party that claims that our
solutions infringe its rights, the litigation could be expensive and could divert our management’s time and
attention. Even a threat of litigation could result in substantial expense and time.

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Furthermore, because of the substantial amount of discovery required in connection with intellectual
property litigation, there is a risk that some of our confidential information could be compromised by disclosure.
In addition, during the course of any such litigation, there could be public announcements of the results of
hearings, motions or other interim proceedings or developments. If securities analysts or investors perceive these
results to be negative, it could have a substantial adverse effect on the price of our common stock.

Any intellectual property litigation to which we might become a party, or for which we are required to

provide indemnification, may require us to do one or more of the following:

•

cease selling or using solutions that incorporate the intellectual property that our solutions allegedly
infringe;

• make substantial payments for legal fees, settlement payments or other costs or damages;

•

•

obtain a license, which may not be available on reasonable terms or at all, to sell or use the relevant
technology; or

redesign the allegedly infringing solutions to avoid infringement, which could be costly, time-
consuming or impossible.

If we are required to make substantial payments or undertake any of the other actions noted above as a result

of any intellectual property infringement claims against us, our business or operating results could be harmed.

Our use of “open source” software could adversely affect our ability to sell our services and subject us to
possible litigation.

We use open source software, such as MySQL and Apache, in providing a substantial portion of our
solutions, and we may incorporate additional open source software in the future. Such open source software is
generally licensed by its authors or other third parties under open source licenses. If we fail to comply with these
licenses, we may be subject to certain conditions, including requirements that we offer our solutions that
incorporate the open source software for no cost; that we make available source code for modifications or
derivative works we create based upon, incorporating or using the open source software; and/or that we license
such modifications or derivative works under the terms of the particular open source license. In addition, if a
third-party software provider has incorporated open source software into software that we license from such
provider, we could be required to disclose any of our source code that incorporates or is a modification of such
licensed software. If an author or other third party that distributes such open source software were to allege that
we had not complied with the conditions of one or more of these licenses, we could be required to incur
significant legal expenses defending such allegations and could be subject to significant damages, enjoined from
the sale of our solutions that contained the open source software, and required to comply with the foregoing
conditions, which could disrupt the distribution and sale of some of our solutions. In addition, there have been
claims challenging the ownership of open source software against companies that incorporate open source
software into their products. As a result, we could be subject to suits by parties claiming ownership of what we
believe to be open source software. Such litigation could be costly for us to defend, have a negative effect on our
operating results and financial condition or require us to devote additional research and development resources to
change our products.

We could face liability, or our reputation might be harmed, as a result of the activities of our subscribers, the
content of their websites or the data they store on our servers.

Our role as a provider of cloud-based solutions, including website hosting services and domain registration

services, may subject us to potential liability for the activities of our subscribers on or in connection with their
websites or domain names or for the data they store on our servers. Although our subscriber terms of use prohibit
illegal use of our services by our subscribers and permit us to take down websites or take other appropriate
actions for illegal use, subscribers may nonetheless engage in prohibited activities or upload or store content with
us in violation of applicable law or the subscriber’s own policies, which could subject us to liability.

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Several U.S. federal statutes may apply to us with respect to various subscriber activities:

• The Digital Millennium Copyright Act of 1998, or DMCA, provides recourse for owners of

copyrighted material who believe that their rights under U.S. copyright law have been infringed on the
Internet. Under the DMCA, based on our current business activity as an online service provider that
does not monitor, own or control website content posted by our subscribers, we generally are not liable
for infringing content posted by our subscribers or other third parties, provided that we follow the
procedures for handling copyright infringement claims set forth in the DMCA. Generally, if we receive
a proper notice from, or on behalf, of a copyright owner alleging infringement of copyrighted material
located on websites we host, and we fail to expeditiously remove or disable access to the allegedly
infringing material or otherwise fail to meet the requirements of the safe harbor provided by the
DMCA, the copyright owner may seek to impose liability on us. Technical mistakes in complying with
the detailed DMCA take-down procedures could subject us to liability for copyright infringement.

• The Communications Decency Act of 1996, or CDA, generally protects online service providers, such

as us, from liability for certain online activities of their customers, such as the publication of
defamatory or other objectionable content. As an online service provider, we do not monitor hosted
websites or prescreen the content placed by our subscribers on their sites. Accordingly, under the CDA,
we are generally not responsible for the subscriber-created content hosted on our servers. However, the
CDA does not apply in foreign jurisdictions and we may nonetheless be brought into disputes between
our subscribers and third parties which would require us to devote management time and resources to
resolve such matters and any publicity from such matters could also have an adverse effect on our
reputation and therefore our business.

•

In addition to the CDA, the Securing the Protection of our Enduring and Established Constitutional
Heritage Act, or the SPEECH Act, provides a statutory exception to the enforcement by a U.S. court of
a foreign judgment for defamation under certain circumstances. Generally, the exception applies if the
defamation law applied in the foreign court did not provide at least as much protection for freedom of
speech and press as would be provided by the First Amendment of the U.S. Constitution or by the
constitution and law of the state in which the U.S. court is located, or if no finding of defamation would
be supported under the First Amendment of the U.S. Constitution or under the constitution and law of
the state in which the U.S. court is located. Although the SPEECH Act may protect us from the
enforcement of foreign judgments in the United States, it does not affect the enforceability of the
judgment in the foreign country that issued the judgment. Given our international presence, we may
therefore, nonetheless, have to defend against or comply with any foreign judgments made against us,
which could take up substantial management time and resources and damage our reputation.

Although these statutes and case law in the United States have generally shielded us from liability for
subscriber activities to date, court rulings in pending or future litigation, or future legislative or regulatory
actions, may narrow the scope of protection afforded us under these laws. In addition, laws governing these
activities are unsettled in many international jurisdictions, or may prove difficult or impossible for us to comply
with in some international jurisdictions. Also, notwithstanding the exculpatory language of these bodies of law,
we may be embroiled in complaints and lawsuits which, even if ultimately resolved in our favor, add cost to our
doing business and may divert management’s time and attention. Finally, other existing bodies of law, including
the criminal laws of various states, may be deemed to apply or new statutes or regulations may be adopted in the
future, any of which could expose us to further liability and increase our costs of doing business.

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We may face liability for, or become involved in disputes over, ownership or control of subscriber accounts,
websites or domain names.

As a provider of cloud-based solutions, including as a registrar of domain names and related services, we

from time to time become aware of disputes over ownership or control of subscriber accounts, websites or
domain names. For example, disputes may arise as a result of a subscriber’s engaging a webmaster or other third
party to help set up a web hosting account, register or renew a domain name, build a website, upload content, or
set up email or other services.

We could face potential claims of tort law liability for our failure to renew a subscriber’s domain, and we
have faced such liability in the past. We could also face potential tort law liability for our role in the wrongful
transfer of control or ownership of accounts, websites or domain names. The safeguards and procedures we have
adopted may not be successful in insulating us against liability from such claims in the future. In addition, we
face potential liability for other forms of account, website or domain name “hijacking,” including
misappropriation by third parties of our network of subscriber accounts, websites or domain names and attempts
by third parties to operate accounts, websites or domain names or to extort the subscriber whose accounts,
websites or domain names were misappropriated. Furthermore, our risk of incurring liability for a security breach
on or in connection with a subscriber account, website or domain name would increase if the security breach
were to occur following our sale to a subscriber of an SSL certificate that proved ineffectual in preventing it.
Finally, we are exposed to potential liability as a result of our domain privacy service, wherein the identity and
contact details for the domain name registrant are masked. Although our terms of service reserve the right to
provide the underlying WHOIS information and/or to cancel privacy services on domain names giving rise to
domain name disputes, including when we receive reasonable evidence of an actionable harm, the safeguards we
have in place may not be sufficient to avoid liability, which could increase our costs of doing business.

Occasionally a subscriber may register a domain name that is identical or similar to another party’s
trademark or the name of a living person. Disputes involving registration or control of domain names are often
resolved through the Uniform Domain Name Dispute Resolution Policy, or UDRP, ICANN’s administrative
process for domain name dispute resolution, or less frequently through litigation under the Anti cybersquatting
Consumer Protection Act, or ACPA, or under general theories of trademark infringement or dilution. The UDRP
generally does not impose liability on registrars, and the ACPA provides that registrars may not be held liable for
registering or maintaining a domain name absent a showing of bad faith, intent to profit or reckless disregard of a
court order by the registrar. However, we may face liability if we fail to comply in a timely manner with
procedural requirements under these rules. In addition, these processes typically require at least limited
involvement by us and, therefore, increase our cost of doing business. The volume of domain name registration
disputes may increase in the future as the overall number of registered domain names increases.

We are subject to export controls and economic sanctions laws that could impair our ability to compete in
international markets and subject us to liability if we are not in full compliance with applicable laws.

Our business activities are subject to various restrictions under U.S. export controls and trade and economic

sanctions laws, including the U.S. Commerce Department’s Export Administration Regulations and economic
and trade sanctions regulations maintained by the U.S. Treasury Department’s Office of Foreign Assets Control,
or OFAC. If we fail to comply with these laws and regulations, we could be subject to civil or criminal penalties
and reputational harm. In addition, if our third-party resellers fail to comply with these laws and regulations in
their dealings, we could face potential liability or penalties for violations. Furthermore, U.S. export control laws
and economic sanctions laws prohibit certain transactions with U.S. embargoed or sanctioned countries,
governments, persons and entities.

Although we take precautions to prevent transactions with U.S. sanction targets, we have in the past

identified limited instances of non-compliance with these rules and believe we have taken appropriate corrective
actions in such instances. For example, on May 1, 2013, during a routine compliance scan of our new and
existing subscriber accounts, we discovered a new subscriber account that was created on April 6, 2013 with
information matching ORT France, identified by OFAC as a Specially Designated National, or SDN, under the

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Global Terrorism Sanctions Regulations, 31 C.F.R. Part 594. We had charged the subscriber $114.10 for web
hosting and domain name registration services at the time the account was opened and without knowledge of any
SDN issue. Upon discovery of the potential SDN match, we promptly suspended the subscriber account,
deactivated the website, locked the domain name to prevent it from being transferred and ceased providing
services to the subscriber. We also promptly reported the potential SDN match to OFAC. To date, we have not
received any correspondence from OFAC regarding the matter.

Although we have implemented compliance measures that are designed to prevent transactions with U.S.

sanction targets, there is risk that in the future we or our resellers could provide our solutions or services to such
targets despite such compliance measures. This could result in negative consequences to us, including
government investigations, penalties and reputational harm.

Changes in our solutions or changes in export and import regulations may create delays in the introduction

and sale of our solutions in international markets, prevent our subscribers with international operations from
deploying our solutions or, in some cases, prevent the export or import of our solutions to certain countries,
governments or persons altogether. Any change in export or import regulations, shift in the enforcement or scope
of existing regulations, or change in the countries, governments, persons or technologies targeted by such
regulations, could result in decreased use of our solutions or decreased ability to export or sell our solutions to
existing or potential subscribers with international operations. Any decreased use of our solutions or limitation on
our ability to export or sell our solutions could adversely affect our business, financial condition and operating
results.

Adverse economic conditions in the United States and international economies could harm our operating
results.

Unfavorable general economic conditions, such as a recession or economic slowdown in the United States

or in one or more of our other major markets, could adversely affect the affordability of, and demand for, our
solutions. The recent national and global economic downturn affected many sectors of the economy and resulted
in, among other things, declines in overall economic growth, consumer and corporate confidence and spending;
increases in unemployment rates; and uncertainty about economic stability. These uncertainties may affect our
business in a number of ways, making it difficult to accurately forecast and plan our future business activities. In
particular, SMB spending patterns are difficult to predict and are sensitive to the general economic climate, the
economic outlook specific to the SMB industry, the SMB’s level of profitability and debt and overall consumer
confidence. Although the economy has shown signs of stabilization, there is no guarantee as to when or if overall
SMB or consumer spending will return to pre-recession levels. Our solutions may be considered discretionary by
many of our current and potential subscribers and be dependent upon levels of consumer spending. As a result,
resellers and consumers considering whether to purchase our solutions may be influenced by macroeconomic
factors that affect SMB and consumer spending such as unemployment, continuing increases in fuel costs,
conditions in the real estate and mortgage markets and access to credit.

To the extent conditions in the economy deteriorate, our business could be harmed as subscribers may

reduce or postpone spending and choose to discontinue our solutions, decrease their service level, delay
subscribing for our solutions or stop purchasing our solutions all together. In addition, our efforts to attract new
subscribers may be adversely affected. Weakening economic conditions may also adversely affect third parties
with which we have entered into relationships and upon which we depend in order to grow our business, which
could detract from the quality or timeliness of the products or services such parties provide to us and could
adversely affect our reputation and relationships with our subscribers. In uncertain and adverse economic
conditions, decreased consumer spending is likely to result in a variety of negative effects such as reduction in
revenue, increased costs, lower gross margin percentages and recognition of impairments of assets, including
goodwill and other intangible assets. Uncertainty and adverse economic conditions may also lead to a decreased
ability to collect payment for our solutions and services due primarily to a decline in the ability of our subscribers
to use or access credit, including through credit cards and PayPal, which is how most of our subscribers pay for
our services. We also expect to continue to experience volatility in foreign exchange rates, which could adversely

35

affect the amount of expenses we incur and the revenue we record in future periods. If any of the above risks are
realized, we may experience a material adverse effect on our business, financial condition and operating results.

Impairment of goodwill and other intangible assets would result in a decrease in earnings.

Current accounting rules provide that goodwill and other intangible assets with indefinite useful lives may

not be amortized, but instead must be tested for impairment at least annually. These rules also require that
intangible assets with definite useful lives be amortized over their respective estimated useful lives to their
estimated residual values, and reviewed for impairment whenever events or changes in circumstances indicate
that the carrying amount of such assets may not be recoverable. We have substantial goodwill and other
intangible assets, and we would be required to record a significant charge to earnings in our financial statements
during the period in which any impairment of our goodwill or intangible assets is determined. Any impairment
charges or changes to the estimated amortization periods could have a material adverse effect on our financial
results.

Risks Related to Our Substantial Indebtedness

Our substantial level of indebtedness could materially and adversely affect our financial condition.

We now have, and expect to continue to have, significant indebtedness that could result in a material and
adverse effect on our business. As of December 31, 2013, we had approximately $1,047.4 million of aggregate
indebtedness. Under our term loan facility, we are required to repay approximately $2.6 million of principal at
the end of each quarter and are required to pay accrued interest upon the maturity of each interest accrual period
which we currently estimate at $13.2 million per fiscal quarter in 2014. Interest accrual periods under our term
loan facility are typically three months in duration. The actual amounts of our debt servicing payments vary
based on the amounts of indebtedness outstanding, the applicable interest accrual periods and the applicable
interest rates, which vary based on prescribed formulas.

This high level of debt could have important consequences, including:

•

•

•

•

•

•

•

•

increasing our vulnerability to general adverse financial, business, economic and industry conditions,
as well as other factors that are beyond our control;

requiring us to dedicate a substantial portion of our cash flow from operations to payments on our
indebtedness, thereby reducing the availability of our cash flow to fund working capital, capital
expenditures, acquisitions, research and development efforts and other general corporate purposes;

limiting our flexibility in planning for, or reacting to, changes in our business and the industry in which
we operate;

restricting our ability to pay dividends on our capital stock or redeem, repurchase or retire our capital
stock or indebtedness;

limiting our ability to borrow additional funds;

exposing us to the risk of increased interest rates as certain of our borrowings are, and may in the future
be, at variable interest rates;

requiring us to sell assets or incur additional indebtedness if we are not able to generate sufficient cash
flow from operations to fund our liquidity needs;

requiring us to refinance all or a portion of our indebtedness at or before maturity; and

• making it more difficult for us to fund other liquidity needs.

The occurrence of any one of these events or our failure to generate sufficient cash flow from operations

could have a material adverse effect on our business, financial condition, results of operations and ability to
satisfy our obligations under our outstanding credit agreements.

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The terms of our credit agreements impose restrictions on our business, reducing our operational flexibility
and creating default risks. Failure to comply with these restrictions, or other events, could result in default
under this agreement that could trigger an acceleration of our indebtedness that we may not be able to repay.

Our credit agreements require compliance with a set of financial and non-financial covenants. These
covenants contain numerous restrictions on our ability to incur additional debt, make restricted payments
(including any dividends or other distributions in respect of our capital stock), sell assets, enter into affiliate
transactions and take other actions. As a result, we may be restricted from engaging in business activities that
may otherwise improve our business or from financing future operations or capital needs. Failure to comply with
the covenants, if not cured or waived, could result in an event of default that could trigger acceleration of our
indebtedness, which would require us to repay all amounts owing under the credit agreements and could have a
material adverse impact on our business. Our credit agreements also contain provisions that trigger repayment
obligations or an event of default upon a change of control, as well as various representations and warranties
which, if breached, could lead to an event of default. We cannot be certain that our future operating results will
be sufficient to ensure compliance with the covenants in our credit agreements or to remedy any defaults under
our credit agreements. In addition, in the event of any default and related acceleration, we may not have or be
able to obtain sufficient funds to make any accelerated payments.

EIG Investors, the borrower under our credit agreements, is a holding company, and therefore its ability to
make any required payment on our credit agreements depends upon the ability of its subsidiaries to pay it
dividends or to advance it funds.

EIG Investors, the borrower under our credit agreements, has no direct operations and no significant assets
other than the stock of its subsidiaries. Because it conducts its operations through its operating subsidiaries, EIG
Investors depends on those entities to generate the funds necessary to meet its financial obligations, including its
required obligations under our credit agreements. The ability of our subsidiaries to make transfers and other
distributions to EIG Investors will be subject to, among other things, the terms of any debt instruments of such
subsidiaries then in effect and applicable law. If transfers or other distributions from our subsidiaries to EIG
Investors were eliminated, delayed, reduced or otherwise impaired, our ability to make payments on the
obligations under our credit agreements would be substantially impaired.

Risks Related to Ownership of Our Common Stock

Our stock price has been and may in the future be volatile, which could cause purchasers of our common
stock to incur substantial losses.

The trading price of our common stock has been and may in the future be subject to substantial price
volatility. The market price of our common stock may fluctuate significantly in response to numerous factors,
many of which are beyond our control, including the factors listed below and other factors described in this “Risk
Factors” section:

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•

•

•

•

•

•

•

low trading volume, which could cause even a small number of purchases or sales of our stock to have
an impact on the trading price of our common stock;

our limited trading history;

price and volume fluctuations in the overall stock market from time to time;

significant volatility in the market price and trading volume of comparable companies;

actual or anticipated changes in our earnings or any financial projections we may provide to the public,
or fluctuations in our operating results or in the expectations of securities analysts;

ratings changes by debt ratings agencies;

short sales, hedging and other derivative transactions involving our capital stock;

announcements of technological innovations, new products, strategic alliances, or significant
agreements by us or by our competitors;

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•

•

•

•

litigation involving us;

investors’ general perception of us;

changes in general economic, industry and market conditions and trends; and

recruitment or departure of key personnel.

In the past, following periods of volatility in the market price of a company’s securities, securities class
action litigation has often been brought against that company. Because of prior volatility as well as the potential
for continuing volatility of our stock price, we may become the target of securities litigation in the future.
Securities litigation could result in substantial costs and divert management’s attention and resources from our
business.

If securities or industry analysts do not publish, or cease publishing, research or reports about us, our
business or our market, or if they publish negative evaluations of our stock, the price of our stock and trading
volume could decline.

The trading market for our common stock will be influenced by the research and reports that industry or

securities analysts may publish about us, our business, our market or our competitors. We do not have any
control over these analysts. If one or more of the analysts covering our business downgrade their evaluations of
our stock, the price of our stock could decline. If one or more of these analysts cease to cover our stock, we could
lose visibility in the market for our stock, which in turn could cause our stock price to decline.

A significant portion of our total outstanding shares may be sold into the public market in the near future,
which could cause the market price of our common stock to drop significantly, even if our business is doing
well.

Sales of a substantial number of shares of our common stock in the public market could occur at any time

after the expiration of the underwriter lock-up agreements entered into in connection with our initial public
offering. These sales, or the market perception that the holders of a large number of shares intend to sell shares,
could reduce the market price of our common stock.

As of February 21, 2014, we had 129,105,465 shares of common stock outstanding. Of these shares:

•

•

•

•

21,049,004 are freely tradable in the public market;

105,143,449 shares will become eligible for sale into the public market upon expiration of underwriter
lock-up agreements, subject to any applicable vesting requirements and volume limitations under
federal securities laws, and in the case of shares held by certain investment funds and entities affiliated
with either Warburg Pincus or Goldman Sachs, subject to a stockholders agreement between us and
certain holders of our common stock;

789,973 shares were issued pursuant to restricted stock awards under our 2013 Stock Incentive Plan, or
the 2013 Plan and will become eligible for sale into the public market once they are vested, subject to
contractual lock up-agreements that expire concurrently with the underwriter lock-up agreements; and

2,123,039 shares issued to Directi Web Technologies Holdings, or Directi Holdings, in connection with
the Directi acquisition will become eligible for sale into the public market on April 23, 2014, subject to
any applicable restrictions under federal securities laws and pursuant to the master share purchase
agreement to acquire Directi.

Under our stockholders agreement, investment funds and entities affiliated with either Warburg Pincus or
Goldman Sachs are subject to additional contractual restrictions on the transfer of shares of our common stock.
Those restrictions, however, may be waived at any time by the mutual agreement of certain investment funds and
entities affiliated with either Warburg Pincus or Goldman Sachs. The underwriter lock–up agreements will expire
on April 23, 2014, although the underwriters have the ability to waive the lockup agreements prior to that date in
their discretion.

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Holders of an aggregate of 105,143,449 shares of our common stock have rights, subject to some conditions,

to require us to file registration statements covering their shares or to include their shares in registration
statements that we may file for ourselves or other stockholders. Once we register these shares, subject to any
contractual lock-ups, they can be freely sold in the public market upon issuance, subject to the lock-up
agreements described above, and any applicable vesting requirements.

We have also registered 18,000,000 shares of common stock that have been issued or reserved for future
issuance under the 2013 Plan. As of February 21, 2014, there are a total of 6,827,090 shares of our common stock
subject to outstanding restricted stock, restricted stock units and stock option awards under the 2013 Plan
(including the 789,973 shares of restricted stock listed above). These shares, as well as any shares we grant in the
future pursuant to the 2013 Plan, will be able to be freely sold in the public market once they are vested (and, in
the case of stock options, once they are exercised), subject to the lock-up agreements described above.

Insiders have substantial control over us, which could limit your ability to influence the outcome of key
transactions, including a change of control.

As of February 21, 2014, our directors and executive officers and their affiliates beneficially own, in the
aggregate, 76.1% of our outstanding common stock. Specifically, investment funds and entities affiliated with
Warburg Pincus own, in the aggregate, 50.1% of our outstanding common stock, and investment funds and
entities affiliated with Goldman Sachs own, in the aggregate, approximately 16.2% of our outstanding common
stock. As a result, these stockholders, if they act together, could have significant influence over the outcome of
matters submitted to our stockholders for approval. Our stockholders agreement contains agreements among the
parties with respect to certain matters, including the election of directors, and certain restrictions on our ability to
effect specified corporate transactions. If these stockholders were to act together, they could have significant
influence over the management and affairs of our company. This concentration of ownership may have the effect
of delaying or preventing a change in control of our company and might affect the market price of our common
stock. In particular, the significant ownership interest of investment funds and entities affiliated with either
Warburg Pincus or Goldman Sachs in our common stock could adversely affect investors’ perceptions of our
corporate governance practices.

Although we are not currently relying and do not expect to rely on the “controlled company” exemption, we
are a “controlled company” within the meaning of the NASDAQ Listing Rules, and we therefore qualify for
exemptions from certain corporate governance requirements.

We are currently considered a “controlled company” under the NASDAQ Listing Rules. Under these rules,

a company of which more than 50% of the voting power is held by another person or group of persons acting
together is a “controlled company” and may elect not to comply with certain NASDAQ Listing Rules regarding
corporate governance, including:

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•

•

the requirement that a majority of our board of directors consist of independent directors;

the requirement that our nominating and corporate governance committee be composed entirely of
independent directors with a written charter addressing the committee’s purpose and responsibilities;
and

the requirement that our compensation committee be composed entirely of independent directors with a
written charter addressing the committee’s purpose and responsibilities.

These requirements will not apply to us as long as we remain a “controlled company.” Although we
currently qualify as a “controlled company,” we are not currently relying and do not expect to rely on this
exemption and we intend to fully comply with all corporate governance requirements under the NASDAQ
Listing Rules. However, if we were to utilize some or all of these exemptions, you may not have the same
protections afforded to stockholders of companies that are subject to all of the NASDAQ Listing Rules regarding
corporate governance.

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We are an “emerging growth company,” and the reduced disclosure requirements applicable to emerging
growth companies may make our common stock less attractive to investors.

We are an “emerging growth company,” as defined in the Jumpstart Our Business Startups Act of 2012, or

the JOBS Act, and may remain an emerging growth company until December 31, 2018, subject to specified
conditions. For so long as we remain an emerging growth company, we are permitted, and intend, to rely on
exemptions from certain disclosure requirements that are applicable to other public companies that are not
emerging growth companies. These exemptions include not being required to comply with the auditor attestation
requirements of Section 404 of the Sarbanes-Oxley Act of 2002, not being required to comply with any
requirement that may be adopted by the Public Company Accounting Oversight Board regarding mandatory audit
firm rotation or a supplement to the auditor’s report providing additional information about the audit and the
financial statements, reduced disclosure obligations regarding executive compensation and exemptions from the
requirements of holding a non-binding advisory vote on executive compensation and stockholder approval of any
golden parachute payments not previously approved. We cannot predict whether investors will find our common
stock less attractive if we rely on these exemptions. If some investors find our common stock less attractive as a
result, there may be a less active trading market for our common stock and our stock price may be more volatile.

In addition, the JOBS Act provides that an emerging growth company can take advantage of an extended

transition period for complying with new or revised accounting standards. This allows an emerging growth
company to delay the adoption of certain accounting standards until those standards would otherwise apply to
private companies. We have elected to avail ourselves of this exemption from new or revised accounting
standards and, therefore, we will not be subject to new or revised accounting standards that are applicable to
other public companies that are not emerging growth companies.

Anti-takeover provisions in our restated certificate of incorporation, our amended and restated bylaws and our
stockholders agreement, as well as provisions of Delaware law, might discourage, delay or prevent a change in
control of our company or changes in our management and, therefore, depress the trading price of our
common stock.

Our restated certificate of incorporation, our amended and restated bylaws, our stockholders agreement and
Delaware law contain provisions that may discourage, delay or prevent a merger, acquisition or other change in
control that stockholders may consider favorable, including transactions in which you might otherwise receive a
premium for your shares of our common stock. These provisions may also prevent or frustrate attempts by our
stockholders to replace or remove our management. Our corporate governance documents include provisions:

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•

•

•

authorizing blank check preferred stock, which could be issued without stockholder approval and with
voting, liquidation, dividend and other rights superior to our common stock;

limiting the liability of, and providing indemnification to, our directors and officers;

limiting the ability of our stockholders to call and bring business before special meetings; provided that
for so long as investment funds and entities affiliated with either Warburg Pincus or Goldman Sachs,
collectively, own a majority of our outstanding capital stock, special meetings of our stockholders may
be called by the affirmative vote of the holders of a majority of our outstanding voting stock;

providing that any action required or permitted to be taken by our stockholders must be taken at a duly
called annual or special meeting of such stockholders and may not be taken by any consent in writing
by such stockholders; provided that for so long as investment funds and entities affiliated with either
Warburg Pincus or Goldman Sachs, collectively, own a majority of our outstanding capital stock, a
meeting and vote of stockholders may be dispensed with, and the action may be taken without prior
notice and without such meeting and vote if a written consent is signed by the holders of outstanding
stock having not less than the minimum number of votes that would be necessary to authorize or take
such action at the meeting of stockholders;

•

requiring advance notice of stockholder proposals for business to be conducted at meetings of our
stockholders and for nominations of candidates for election to our board of directors; provided that no

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•

•

•

•

•

•

•

•

advance notice shall be required for nominations of candidates for election to our board of directors
pursuant to our stockholders agreement;

controlling the procedures for the conduct and scheduling of board of directors and stockholder
meetings;

providing our board of directors with the express power to postpone previously scheduled annual
meetings and to cancel previously scheduled special meetings;

establishing a classified board of directors so that not all members of our board are elected at one time;

establishing Delaware as the exclusive jurisdiction for specified types of stockholder litigation
involving us or our directors;

providing that for so long as investment funds and entities affiliated with Warburg Pincus have the
right to designate at least three directors for election to our board of directors, certain actions required
or permitted to be taken by our stockholders, including amendments to our restated certificate of
incorporation or amended and restated bylaws and certain specified corporate transactions, may be
effected only with the affirmative vote of 75% of our board of directors, in addition to any other vote
required by applicable law;

providing that for so long as investment funds and entities affiliated with Warburg Pincus have the
right to designate at least one director for election to our board of directors and for so long as
investment funds and entities affiliated with Goldman Sachs have the right to designate one director for
election to our board of directors, in each case, a quorum of our board of directors will not exist
without at least one director designee of each of Warburg Pincus and Goldman Sachs present at such
meeting; provided that if a meeting of our board of directors fails to achieve a quorum due to the
absence of a director designee of Warburg Pincus or Goldman Sachs, as applicable, the presence of a
director designee of Warburg Pincus or Goldman Sachs, as applicable, will not be required in order for
a quorum to exist at the next meeting of our board of directors;

limiting the determination of the number of directors on our board of directors and the filling of
vacancies or newly created seats on the board to our board of directors then in office; provided that for
so long as investment funds and entities affiliated with either Warburg Pincus or Goldman Sachs have
the right to designate at least one director for election to our board of directors, any vacancies will be
filled in accordance with the designation provisions set forth in our stockholders agreement; and

providing that directors may be removed by stockholders only for cause by the affirmative vote of the
holders of at least 75% of the votes that all our stockholders would be entitled to cast in an annual
election of directors; provided that any director designated by investment funds and entities affiliated
with either Warburg Pincus or Goldman Sachs may be removed with or without cause only by
Warburg Pincus or Goldman Sachs, respectively, and for so long as investment funds and entities
affiliated with either Warburg Pincus or Goldman Sachs, collectively, hold at least a majority of our
outstanding capital stock, our directors, other than a director designated by investment funds and
entities affiliated with either Warburg Pincus or Goldman Sachs, respectively, may be removed with or
without cause by the affirmative vote of the holders of a majority of our outstanding capital stock.

As a Delaware corporation, we are also subject to provisions of Delaware law, including Section 203 of the

Delaware General Corporation Law, which prevents some stockholders holding more than 15% of our
outstanding common stock from engaging in certain business combinations without approval of the holders of
substantially all of our outstanding common stock. Since the investment funds and entities affiliated with
Warburg Pincus and Goldman Sachs became holders of more than 15% of our outstanding common stock in a
transaction that was approved by our Board of Directors, the restrictions of Section 203 of the Delaware General
Corporation law would not apply to a business combination transaction with any investment funds or entities
affiliated with either Warburg Pincus or Goldman Sachs. In addition, our restated certificate of incorporation
expressly exempts investment funds and entities affiliated with either Warburg Pincus or Goldman Sachs from

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the applicability of Section 203 of the Delaware General Corporation Law. Any provision of our restated
certificate of incorporation or amended and restated bylaws or Delaware law that has the effect of delaying or
deterring a change in control could limit the opportunity for our stockholders to receive a premium for their
shares of our common stock and could also affect the price that some investors are willing to pay for our
common stock.

The existence of the foregoing provisions and anti-takeover measures could limit the price that investors
might be willing to pay in the future for shares of our common stock. They could also deter potential acquirers of
our company, thereby reducing the likelihood that you could receive a premium for your common stock in an
acquisition.

We have incurred and expect to continue to incur increased costs as a result of operating as a public company,
and our management is required to devote substantial time to compliance with our public company
responsibilities and corporate governance practices. We will also need to ensure that we have adequate
internal financial and accounting controls and procedures in place so that we can produce accurate financial
statements on a timely basis. Failure to maintain proper and effective internal controls could impair our
ability to produce accurate and timely financial statements, which could harm our operating results, our
ability to operate our business, and our investors’ view of us.

As a public company, and particularly after we are no longer an “emerging growth company,” we have
incurred and expect to continue to incur significant legal, accounting and other expenses that we did not incur as
a private company. The Sarbanes-Oxley Act of 2002, the Dodd-Frank Wall Street Reform and Consumer
Protection Act, the listing requirements of The NASDAQ Global Select Market and other applicable securities
rules and regulations impose various requirements on public companies. Our management and other personnel
need to devote a substantial amount of time to comply with these requirements. Moreover, these rules and
regulations have increased our legal and financial compliance costs and have made some activities more time-
consuming and costly. These rules and regulations have made it more difficult and more expensive for us to
obtain director and officer liability insurance, which could make it more difficult for us to attract and retain
qualified members of our board of directors.

One aspect of complying with these rules and regulations as a public company is that we are required to
ensure that we have adequate financial and accounting controls and procedures in place. Our internal control over
financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial
reporting and the preparation of financial statements in accordance with generally accepted accounting
principles. This is a costly and time-consuming effort that needs to be re-evaluated periodically.

We have begun the process of documenting, reviewing and improving our internal controls and procedures
for compliance with Section 404 of the Sarbanes-Oxley Act of 2002, or Section 404, which will require that we
evaluate, test and document our internal controls and, as a part of that evaluation, documentation and testing,
identify areas for further attention and improvement. We have recruited additional finance and accounting
personnel, as well as outside consultants, and we will need to continue to dedicate internal resources, and
potentially engage additional outside consultants, to adopt a detailed work plan to assess and document the
adequacy of internal control over financial reporting, continue steps to improve control processes as appropriate,
validate through testing that controls are functioning as documented and implement a continuous reporting and
improvement process for internal control over financial reporting. Implementing any appropriate changes to our
internal controls may distract our officers and employees, entail substantial costs to modify our existing
processes and take significant time to complete. These changes may not, however, be effective in maintaining the
adequacy of our internal controls. Thus, despite our efforts, there is a risk that we will not be able to conclude,
within the prescribed timeframe or at all, that our internal control over financial reporting is effective as required
by Section 404. Any failure to maintain the adequacy of our internal controls, consequent inability to produce
accurate financial statements on a timely basis, or identification and failure to remediate one or more material

42

weaknesses could result in an adverse reaction in the financial markets due to a loss of confidence in the
reliability of our financial statements and make it more difficult for us to market and sell our solutions to new and
existing subscribers.

In addition, pursuant to Section 404, we will be required to furnish an annual report by our management on

their assessment of the effectiveness of our internal control over financial reporting. The requirement that
management attest to the effectiveness of our internal control over financial reporting begins with our second
filing of an Annual Report on Form 10-K with the Securities and Exchange Commission after we become a
public company, which will be our Annual Report on Form 10-K for the year ending December 31, 2014.
However, unlike other public companies, while we remain an emerging growth company, we will not be required
to include an attestation report on internal control over financial reporting issued by our independent registered
accounting firm.

Certain of our stockholders have the right to engage or invest in the same or similar businesses as us.

Investment funds and entities affiliated with either Warburg Pincus or Goldman Sachs, together, hold a

controlling interest in our company. Warburg Pincus, Goldman Sachs and their respective affiliates have other
investments and business activities in addition to their ownership of our company. Warburg Pincus, Goldman
Sachs and their respective affiliates have the right, and have no duty to abstain from exercising the right, to
engage or invest in the same or similar businesses as us. To the fullest extent permitted by law, we have, on
behalf of ourselves, our subsidiaries and our and their respective stockholders, renounced any interest or
expectancy in, or in being offered an opportunity to participate in, any business opportunity that may be
presented to Warburg Pincus, Goldman Sachs or any of their respective affiliates, partners, principals, directors,
officers, members, managers, employees or other representatives, and no such person has any duty to
communicate or offer such business opportunity to us or any of our subsidiaries or shall be liable to us or any of
our subsidiaries or any of our or its stockholders for breach of any duty, as a director or officer or otherwise, by
reason of the fact that such person pursues or acquires such business opportunity, directs such business
opportunity to another person or fails to present such business opportunity, or information regarding such
business opportunity, to us or our subsidiaries, unless, in the case of any such person who is a director or officer
of ours, such business opportunity is expressly offered to such director or officer in writing solely in his or her
capacity as a director or officer of ours.

We do not expect to pay any dividends on our common stock for the foreseeable future.

We do not anticipate that we will pay any cash dividends to holders of our common stock in the foreseeable

future. Instead, we plan to retain any earnings to maintain and expand our existing operations. In addition, our
ability to pay cash dividends is currently limited by the terms of our credit agreements, and any future credit
agreements may contain terms prohibiting or limiting the amount of dividends that may be declared or paid on
our common stock. Accordingly, investors must rely on sales of their common stock after price appreciation,
which may never occur, as the only way to realize any return on their investment.

ITEM 1B. Unresolved Staff Comments

Not applicable.

ITEM 2. Properties

As of December 31, 2013, we provided our solutions through various offices and co-located data centers, all

of which we occupy pursuant to various lease or co-location arrangements, including:

•

•

approximately 59,000 square feet of office space located in Burlington, Massachusetts, which serves as
our corporate headquarters, under a lease that expires in March 2024;

approximately 377,000 square feet of additional office space located primarily in Arizona, California,
Colorado, Texas, Utah and Washington;

43

•

•

approximately 38,000 square feet of additional office space located primarily in Brazil and India;

approximately 13,000 square feet of data center space located primarily in California, Massachusetts,
Michigan, Texas and Utah.

We believe that our facilities are adequate for our current needs and that suitable additional or substitute

space will be available as needed to accommodate planned expansion of our operations.

ITEM 3. Legal Proceedings

From time to time we are involved in legal proceedings or subject to claims arising in the ordinary course of

our business. Although the results of litigation and claims cannot be predicted with certainty, we are not
presently involved in any legal proceeding that in the opinion of our management, if determined adversely to us,
would have a material adverse effect on our business, operating results or financial condition. Regardless of the
outcome, litigation can have an adverse impact on us because of defense and settlement costs, diversion of
management resources and other factors.

ITEM 4. Mine Safety Disclosures

Not applicable.

44

Part II

ITEM 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of

Equity Securities

Market for Our Common Stock and Related Stockholder Matters

Our common stock has been traded on the NASDAQ Global Select Market under the symbol “EIGI” since

our initial public offering on October 25, 2013. Prior to this time, there was no public market for our common
stock. The following table shows the high and low sales prices per share of our common stock as reported on the
NASDAQ Global Select Market for the period indicated:

Fourth Quarter 2013 (beginning October 25, 2013)

High

Low

$14.85

$10.41

Stockholders

As of December 31, 2013 there were approximately 216 holders of record of our common stock. The actual

number of stockholders is greater than this number of record holders and includes stockholders who are
beneficial owners but whose shares are held in street name by brokers or nominees.

Dividend Policy

We currently intend to retain future earnings, if any, to finance the operation and expansion of our business

and do not anticipate paying any cash dividends in the foreseeable future. Any future determination to declare
dividends will be subject to the discretion of our board of directors and applicable law and will depend on various
factors, including our results of operations, financial condition, prospects and any other factors deemed relevant
by our board of directors. Our credit agreements limit our ability to pay cash dividends on our common stock,
and the terms of any future loan agreement into which we may enter or any additional debt securities we may
issue are likely to contain similar restrictions on the payment of dividends.

Prior to our initial public offering, on April 20, 2012, we paid a $6.0 million accrued dividend in connection

with the redemption of shares of preferred stock of a subsidiary. On November 9, 2012, we paid a special
dividend in the aggregate amount of $300.0 million, including $194.3 million and $62.6 million paid to
investment funds and entities affiliated with Warburg Pincus and Goldman Sachs, respectively.

We do not currently intend to declare or pay any similar special dividends in the foreseeable future.

Securities Authorized for Issuance Under Equity Compensation Plan

The information concerning our equity compensation plan is incorporated by reference from the information

in our Proxy Statement for our 2014 Annual Meeting of Stockholders, which we will file with the SEC within
120 days of the end of the fiscal year to which this Annual Report on Form 10-K relates.

Stock Performance Graph

The following performance graph and related information shall not be deemed to be “soliciting material”

or “filed” for purposes of Section 18 of the Exchange Act nor shall such information be incorporated by
reference into any filing of Endurance International Group Holdings, Inc. under the Exchange Act or the
Securities Act, except to the extent that we specifically incorporate it by reference in such filing.

The graph set forth below compares the cumulative total return on our common stock to the cumulative total

return of the NASDAQ Composite Index and the RDG Internet Composite from October 25, 2013 (the first date
that shares of our common stock were publicly traded) through December 31, 2013. The comparison assumes

45

$100 was invested after the market closed on October 25, 2013 in our common stock, and each of the foregoing
indices, and it assumes the reinvestment of dividends, if any.

The comparisons shown in the graph below are based upon historical data. We caution that the stock price

performance shown in the graph below is not necessarily indicative of, nor is it intended to forecast, the potential
future performance of our common stock.

COMPARISON OF CUMULATIVE TOTAL RETURN
Among Endurance International Group Holdings, Inc., the NASDAQ Composite Index,
and the RDG Internet Composite Index

$130

$120

$110

$100

$90

$80

10/25/13

10/31/13

11/30/13

12/31/13

Endurance International Group Holdings, Inc.

NASDAQ Composite

RDG Internet Composite

Endurance International Group Holdings, Inc.
NASDAQ Composite Index
RDG Internet Composite Index

$100.00
$100.00
$100.00

$ 97.60
$103.92
$106.13

$127.02
$107.72
$110.64

$126.04
$111.03
$114.86

10/25/13

10/31/2013

11/30/2013

12/31/2013

Recent Sales of Unregistered Securities

Set forth below is information regarding securities sold by us during the year ended December 31, 2013, that

were not registered under the Securities Act.

Prior to our initial public offering in October 2013, we were an indirect wholly owned subsidiary of WP
Expedition Topco L.P., or WP Expedition Topco, and a direct wholly owned subsidiary of WP Expedition Midco
L.P., or WP Expedition Midco. Until June 2013, we were a Delaware limited partnership named WP Expedition
Holdings L.P., or WP Expedition Holdings. In June 2013, we converted to a Delaware corporation, and we issued
1,000 shares of our common stock to WP Expedition Midco in exchange for prior contributions by WP
Expedition Midco to WP Expedition Holdings. In October 2013, prior to our initial public offering, WP
Expedition Topco and WP Expedition Midco dissolved, and in liquidation, WP Expedition Topco distributed
such 1,000 shares of our common stock to its limited partners in respect of such limited partners’ partnership
interests. Following such distribution, we effected a 105,187.363-for-one stock split resulting in 105,187,363
shares of unregistered securities outstanding prior to our initial public offering. We refer to this liquidation,
distribution and stock split as our corporate reorganization.

In January 2013, prior to our corporate reorganization, WP Expedition Topco issued an aggregate of
3,072,774 stock-based limited partnership interests to one of our executive officers. As a result of a corporate
reorganization, 333,678 shares of our common stock were distributed in respect of these limited partnership
interests.

In October 2013, effective prior to, but conditioned upon, the completion of our initial public offering, we

granted our chief executive officer, Hari Ravichandran, the right to receive 3,747,596 stock-based limited

46

partnership interests in WP Expedition Topco. As a result of our corporate reorganization, these limited
partnership interests entitled Mr. Ravichandran to receive 531,719 shares of our common stock in the form of a
restricted stock unit award.

No underwriters were involved in the foregoing transactions. The issuance of the above securities were
deemed to be exempt from registration under the Securities Act in reliance upon Section 4(a)(2) of the Securities
Act, Regulation D or Regulation S promulgated thereunder, or Rule 701 promulgated under Section 3(b) of the
Securities Act, as transactions by an issuer not involving any public offering or pursuant to benefit plans and
contracts relating to compensation as provided under Rule 701. All of the foregoing securities are deemed
restricted securities for purposes of the Securities Act.

Use of Proceeds from Registered Securities

On October 24, 2013, our registration statement on Form S-1 (File No. 333-191061) for our initial public

offering was declared effective by the SEC. In our Quarterly Report on Form 10-Q for the period ended
September 30, 2013, which we filed with the SEC on December 6, 2013, we stated that the gross proceeds of the
offering were $252.6 million, of which we received net proceeds of approximately $231.4 million, after
deducting total estimated expenses of $21.2 million, including underwriting discounts and commissions and
offering-related expenses reasonably estimated to be $7.1 million. Offering-related expenses include both
capitalized and non-capitalized expenses. We subsequently determined that we incurred offering-related
expenses of $6.4 million, or $0.7 million less than we had estimated. As a result, the total expenses of the
offering were $20.5 million, and we received net proceeds of approximately $232.1 million from the offering.

Except as described in our Quarterly Report on Form 10-Q for the period ended September 30, 2013, which

we filed with the SEC on December 6, 2013, there has been no other material change in the planned use of
proceeds from our initial public offering as described in our final prospectus filed with the SEC on October 25,
2013 pursuant to Rule 424(b) under the Securities Act.

Purchases of Equity Securities by the Issuer and Affiliated Purchasers

There were no purchases of shares of our common stock made by or on behalf of us or any affiliated

purchaser during the year ended December 31, 2013.

47

ITEM 6. Selected Consolidated Financial Data

The consolidated statements of operations data for the period from January 1, 2011 through December 21,
2011, the period from December 22, 2011 through December 31, 2011 and the years ended December 31, 2012
and 2013, and the consolidated balance sheet data as of December 31, 2012 and 2013, are derived from our
audited consolidated financial statements appearing elsewhere in this Annual Report on Form 10-K. See
“Management’s Discussion and Analysis of Financial Condition and Results of Operations—Impact of Sponsor
Acquisition” in Part II, Item 7 of this Annual Report on Form 10-K. The consolidated statement of operations
data for the year ended December 31, 2010 and the consolidated balance sheet data as of December 31, 2010 and
December 31, 2011 were derived from our audited consolidated financial statements that are not included in this
Annual Report on Form 10-K. Our historical results are not necessarily indicative of the results to be expected in
any future period. You should read the following selected consolidated financial data in conjunction with
“Management’s Discussion and Analysis of Financial Condition and Results of Operations” and our consolidated
financial statements and the related notes appearing elsewhere in this Annual Report on Form 10-K. All data in
the following table is in thousands, except share and per share data.

Consolidated Statements of Operations

Data:

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of revenue(2) . . . . . . . . . . . . . . . . . . . .
Gross profit
. . . . . . . . . . . . . . . . . . . . . . . . .
Operating expense:

Sales and marketing . . . . . . . . . . . . . . .
Engineering and development . . . . . . .
General and administrative . . . . . . . . .
. . . . . . . . .
Total operating expense(3)
Loss from operations . . . . . . . . . . . . . . . . . .
Net interest income (expense) . . . . . . . . . . .
Loss before income taxes and equity

earnings of unconsolidated entities . . . . .
Income tax expense (benefit) . . . . . . . . . . . .
Loss before equity earnings of

unconsolidated entities . . . . . . . . . . . . . . .

Equity loss (income) of unconsolidated

entities, net of tax . . . . . . . . . . . . . . . . . . .
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net loss attributable to non-controlling

interest

Net loss attributable to Endurance

International Group Holdings, Inc.

Net loss per share attributable to Endurance
International Group Holdings, Inc. basic
and diluted . . . . . . . . . . . . . . . . . . . . . . . .

Weighted average shares used to compute

net loss per share attributable to
Endurance International Group Holdings,
Inc. basic and diluted . . . . . . . . . . . . . . . .

Predecessor(1)

Successor(1)

Year Ended
December 31,
2010

Period from
January 1
through
December 21,
2011

Period from
December 22
through
December 31,
2011

Year Ended
December 31,
2012

Year Ended
December 31,
2013

$ 87,781
74,993
12,788

$187,340
133,399
53,941

$

2,967 $
3,901
(934)

292,156 $
237,179
54,977

33,412
2,746
7,136
43,294
(30,506)
(13,814)

54,932
5,538
16,938
77,408
(23,467)
(50,291)

1,482
101
3,755
5,338
(6,272)
(855)

83,110
13,803
48,411
145,324
(90,347)
(126,131)

520,296
350,103
170,193

117,689
23,205
92,347
233,241
(63,048)
(98,327)

(44,320)
26

(73,758)
126

(7,127)
(2,746)

(216,478)
(77,203)

(161,375)
(3,596)

(44,346)

(73,884)

(4,381)

(139,275)

(157,779)

—

—

—

23

$(44,346)

$ (73,884)

$

(4,381) $ (139,298) $

2,067
(159,846)

—

—

—

—

(659)

$(44,346)

$ (73,884)

$

(4,381) $ (139,298) $

(159,187)

$

(0.05) $

(1.44) $

(1.55)

96,370,134

96,562,674

102,698,773

(1) Our company is referred to as the “predecessor” for all periods prior to the Sponsor Acquisition and is

referred to as the “successor” for all periods after the Sponsor Acquisition.

48

(2)

(3)

Includes stock-based compensation expense of $26,000 and $126,000, for the years ended December 31,
2012 and 2013, respectively. We recorded no stock-based compensation expense to cost of revenue in 2010
or 2011.
Includes stock-based compensation expense of $1.0 million for the predecessor period of 2011 and, $2.3
million and $10.7 million for the years ended December 31, 2012 and 2013, respectively. We recorded no
stock-based compensation expense to operating expense in 2010.

Consolidated Balance Sheet Data:
Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . .
Property and equipment, net . . . . . . . . . . . . . . . . . . . . .
Working capital
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current and long-term debt . . . . . . . . . . . . . . . . . . . . . .
Redeemable convertible preferred stock . . . . . . . . . . .
Total stockholders’ equity . . . . . . . . . . . . . . . . . . . . . .

Predecessor

As of
December 31,
2010

$ 10,310
4,820
(82,552)
378,166
201,840
24,535
52,353

Successor

As of
December 31,
2011

As of
December 31,
2012

As of
December 31,
2013

$

16,953
12,216
(70,763)
1,166,213
350,000
149,604
652,540

$

23,245
34,604
(203,853)
1,538,136
1,130,000
—
70,155

$

66,815
49,715
(160,511)
1,580,938
1,047,375

—
155,262

49

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations

You should read the following discussion of our financial condition and results of operations together with
our consolidated financial statements and the related notes and other financial information included elsewhere
in this Annual Report on Form 10-K. This discussion contains forward-looking statements that involve significant
risks and uncertainties. As a result of many factors, such as those set forth in Part I, Item 1A. “Risk Factors” of
this Annual Report on Form 10-K, our actual results may differ materially from those anticipated in these
forward-looking statements.

Overview

We are a leading provider of cloud-based platform solutions designed to help small and medium-sized
businesses, or SMBs, succeed online. Leveraging our proprietary technology platform, we serve over 3.5 million
subscribers globally with a comprehensive and integrated suite of over 150 products and services that help SMBs
get online, get found and grow their businesses. The cloud-based products and services available on our platform
include domains, website builders, web hosting, email, security, backup, search engine optimization, or SEO, and
search engine marketing, or SEM, social media services, website analytics, and productivity and e-commerce
solutions.

We generate revenue by charging our subscribers on a subscription basis for the products and services that
they buy from us. Our subscribers typically pay for our solutions in advance at the initiation of the subscription,
and we typically have auto renewal arrangements with them. Our revenue for the years ended December 31,
2011, 2012 and 2013 was $190.3 million, $292.2 million and $520.3 million, respectively, representing a
compounded annual growth rate, or CAGR, of 65%, and our net losses were $78.3 million, $139.3 million and
$159.2 million, respectively.

Our revenue growth has been driven by increasing total subscribers, both organically and through

acquisitions, and increasing average revenue per subscriber, or ARPS. As of December 31, 2011, 2012 and 2013,
we had approximately 2.8 million, 3.2 million and 3.5 million total subscribers, respectively. For 2011, 2012 and
2013, our ARPS was $12.84, $12.92 and $13.09, respectively, based on adjusted revenue of $414.9 million,
$474.1 million and $528.1 million, respectively.

Our adjusted EBITDA for the years ended December 31, 2011, 2012 and 2013, was $94.1 million, $133.7

million and $207.9 million, respectively, representing year over year growth of 42% and 55%, respectively, a
CAGR of 49%. Adjusted EBITDA increased during these periods primarily due to increasing numbers of
subscribers on our platform as a result of organic growth and acquisitions, increasing ARPS and our achievement
of scale benefits by realizing synergies from our acquisitions.

Our unlevered free cash flow, or UFCF, for the years ended December 31, 2011, 2012 and 2013, was $76.7

million, $101.7 million and $166.5 million, respectively, representing year over year growth of 33% and 64%,
respectively. UFCF increased during these periods primarily due to the increase in our adjusted EBITDA, offset
by capital expenditures and changes in our operating assets and liabilities.

Our free cash flow, or FCF, for the years ended December 31, 2011, 2012 and 2013, was $49.4 million,
$49.4 million and $83.4 million, respectively. On a year over year basis, FCF stayed constant in 2012, primarily
due to increased capital expenditures and interest expense offsetting the increase in our adjusted EBITDA. In
2013, we increased our FCF due to the increase in our adjusted EBITDA more than offsetting the increase in our
capital expenditures, interest and income tax payments.

Looking forward, we expect our Adjusted EBITDA, UFCF and FCF to grow slightly ahead of our revenue

growth.

50

ARPS, Adjusted EBITDA, UFCF and FCF are non-GAAP financial measures. For more information
regarding ARPS, Adjusted EBITDA, UFCF and FCF and a reconciliation of these measures to the most directly
comparable financial measures calculated and presented in accordance with GAAP, see “Non-GAAP Financial
Measures” below.

Recent Developments

On January 23, 2014, we acquired the web presence business of Directi, from Directi Web Technologies

Holdings, or Directi Holdings. Directi provides web presence solutions to SMBs in various countries, including
India, the United States, Turkey, China, Russia and Indonesia. After giving effect to certain post-closing
adjustments, we expect the total consideration for this acquisition to be between $100.0 million and $110.0
million. The purchase consideration is expected to consist of cash payments of approximately $25.5 million
(including $20.5 million paid at the closing and a $5.0 million advance payment paid in August 2013), a
promissory note from us to Directi Holdings of $51.0 million and the issuance of 2,123,039 shares of our
common stock to Directi Holdings. The promissory note will mature on April 15, 2014. The principal amount of
the promissory note could increase if Directi meets certain performance metrics for the period from July 1, 2013
through March 30, 2014.

Non-GAAP Financial Measures and Key Metrics

In addition to our financial information presented in accordance with GAAP, we use certain “non-GAAP
financial measures” described below to evaluate the operating and financial performance of our business, identify
trends affecting our business, develop projections and make strategic business decisions. Generally, a non-GAAP
financial measure is a numerical measure of a company’s operating performance, financial position or cash flow
that includes or excludes amounts that are included or excluded from the most directly comparable measure
calculated and presented in accordance with GAAP. We monitor the non-GAAP financial measures described
below, and we believe they are helpful to investors, because we believe they reflect the operating performance of
our business and help management and investors gauge our ability to generate cash flow, excluding some
recurring and non-recurring expenses that are included in the most directly comparable measures calculated and
presented in accordance with GAAP.

We are including one non-GAAP financial measure in this Annual Report on Form 10-K, FCF, that we have

not previously provided in our SEC filings. We believe that reporting FCF will be helpful to investors because
we believe FCF helps investors to gauge our ability to generate cash flow after taking into consideration cash
interest associated with our indebtedness. In addition, in connection with adding this financial measure, we have
revised the definitions of adjusted net income and adjusted EBITDA previously reported in our final prospectus
filed with the SEC on October 25, 2013 pursuant to Rule 424(b) under the Securities Act in connection with our
initial public offering and our Form 10-Q for the period ended September 30, 2013 filed with the SEC on
December 6, 2013, since we believe that including these revisions is appropriate in order to reconcile net cash
flows from (used in) operating activities, the most directly comparable financial measure, to FCF.

We believe that our revisions to the amounts previously reported are not material.

Our non-GAAP financial measures may not provide information that is directly comparable to that provided
by other companies in our industry, as other companies in our industry may calculate non-GAAP financial results
differently, particularly related to adjustments for integration and restructuring expenses. In addition, there are
limitations in using non-GAAP financial measures because they are not prepared in accordance with GAAP, may
be different from non-GAAP financial measures used by other companies and exclude expenses that may have a
material impact on our reported financial results. Furthermore, interest expense, which is excluded from some of
our non-GAAP measures, has been and will continue to be for the foreseeable future a significant recurring
expense in our business. The presentation of non-GAAP financial information is not meant to be considered in
isolation or as a substitute for the directly comparable financial measures prepared in accordance with GAAP.

51

We urge you to review the reconciliations of our non-GAAP financial measures to the comparable GAAP
financial measures included below, and not to rely on any single financial measure to evaluate our business.

Key Metrics

We use a number of metrics, including the following key metrics, to evaluate the operating and financial

performance of our business, identify trends affecting our business, develop projections and make strategic
business decisions:

•

•

total subscribers;

average revenue per subscriber;

• monthly recurring revenue retention rate;

•

•

•

•

adjusted net income;

adjusted EBITDA;

unlevered free cash flow; and

free cash flow.

The following table summarizes these non-GAAP financial measures and key metrics for the periods
presented (all data in thousands, except average revenue per subscriber and monthly recurring revenue retention
rate):

Predecessor

Period from
January 1,
2011 through
December 21,
2011

Period from
December 22,
2011 through
December 31,
2011

Successor

Year Ended
December 31,
2012

Year Ended
December 31,
2013

Financial and other metrics:
Total subscribers . . . . . . . . . . . . . . . . . . . . . . . .
Average revenue per subscriber . . . . . . . . . . . .
Monthly recurring revenue retention rate . . . . .
Adjusted net income(1)
. . . . . . . . . . . . . . . . . .
Adjusted EBITDA(2) . . . . . . . . . . . . . . . . . . . .
Unlevered free cash flow(3) . . . . . . . . . . . . . . .
Free cash flow

2,845
$ 12.84

2,857
$12.84

3,223
12.92

$

3,502
13.09

$

99%

99%

99%

99%

$60,072
$90,189
$73,295
$46,785

$1,813
$3,863
$3,419
$2,661

$ 28,187
$133,664
$101,685
$ 49,405

$ 97,724
$207,931
$166,457
$ 83,432

1.

2.

The definition for adjusted net income has been revised to include adjustments for loss of unconsolidated
entities and net gain or loss on sale of property and equipment.
The definition for adjusted EBITDA has been revised to reflect the revision to the definition of adjusted net
income and to exclude all income taxes, including changes in deferred income taxes. Previously, adjusted
EBITDA excluded only changes in deferred income taxes.

3. UFCF adds back the income tax adjustment in (2).

Total Subscribers

We define total subscribers as those that, as of the end of a period, are subscribing directly to our web
presence solutions on a paid basis. In calculating total subscribers, we include the number of end-of-period

52

subscribers we added through business acquisitions as if those subscribers had subscribed with us since the
beginning of the period presented. We believe including acquired subscribers in this manner provides a useful
measure of the number of subscribers we added during a period. We do not include in total subscribers parties
that access our solutions via resellers or purchase only domain names from us. Subscribers of more than one
brand are counted as separate subscribers. We believe total subscribers is an indicator of the scale of our platform
and our ability to expand our subscriber base, and is a critical factor in our ability to monetize the opportunity we
have identified in serving the SMB market. Total subscribers increased from 2.9 million as of December 31,
2011, to 3.2 million as of December 31, 2012, to 3.5 million as of December 31, 2013. These increases are
primarily as a result of growth in the market for our products and services, referrals, expanding our sales and our
support organizations and training them to better utilize our data and analytical capabilities.

Average Revenue per Subscriber

Average revenue per subscriber, or ARPS, is a non-GAAP financial measure that we calculate as the

amount of revenue we recognize from subscribers in a period divided by the average of the number of total
subscribers at the beginning of the period and at the end of the period. In calculating ARPS, we exclude the
impact of any fair value adjustments to deferred revenue resulting from acquisitions. We adjust the amount of
revenue to include the revenue generated from subscribers we added through business acquisitions as if those
acquired subscribers had been our subscribers since the beginning of the period presented. We believe including
revenue from acquired subscribers in this manner provides a useful comparison of the organic revenue generated
per subscriber from period to period. We believe ARPS is an indicator of our ability to optimize our mix of
products and services and pricing, and sell products and services to new and existing subscribers. For the years
ended December 31, 2011, 2012 and 2013, ARPS increased from $12.84 to $12.92 to $13.09, respectively. This
increase was a result of increasing demand for our solutions from both new and existing subscribers, as well as
from HostGator and Homestead subscribers after their acquisitions in 2012. We expect ARPS to increase as we
sell more products and services to existing subscribers and we complete migrating HostGator and Homestead
subscribers on to our technology platform.

The following table reflects the reconciliation of ARPS to revenue calculated in accordance with GAAP (all

data in thousands, except ARPS data):

Predecessor

Period from
January 1,
2011 through
December 21,
2011

Period from
December 22,
2011 through
December 31,
2011

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchase accounting adjustment . . . . . . . . . . . . . . . . . .
Pre-acquisition revenue from acquired properties . . . .

$187,340
24,718
194,100

Adjusted revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$406,158

Total subscribers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ARPS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,845
12.84

$

$2,967
2,710
3,073

$8,750

2,857
$12.84

Successor

Year Ended
December 31,
2012

Year Ended
December 31,
2013

$292,156
64,123
117,836

$520,296
7,311
512

$474,115

$528,119

3,223
12.92

$

3,502
13.09

$

Monthly Recurring Revenue Retention Rate

We believe that our ability to retain revenue from our subscribers is an indicator of the long-term value of

our subscriber relationships and the stability of our revenue base. To assess our performance in this area, we
measure our monthly recurring revenue, or MRR, retention rate. We calculate MRR retention rate at the end of a
period by taking the retained recurring value of subscription revenue of all active subscribers at the end of the
prior period and dividing it into the retained recurring value of subscription revenue for those same subscribers at
the end of the period presented. We believe MRR retention rate is an indicator of our ability to retain existing
subscribers, sell products and services and maintain subscriber satisfaction.

Our MRR retention rate was 99% for all periods presented.

53

Adjusted Net Income

Adjusted net income is a non-GAAP financial measure that we calculate as net income (loss) plus

(i) changes in deferred revenue inclusive of purchase accounting adjustments related to acquisitions,
amortization, stock-based compensation expense, loss of unconsolidated entities, net loss on sale of property and
equipment, expenses related to integration of acquisitions and restructurings, any dividend-related payments
accounted for as compensation expense, transaction expenses and charges including costs associated with certain
litigation matters, and preparation for our initial public offering, less (ii) earnings of unconsolidated entities and
net gain on sale of property and equipment and (iii) the estimated tax effects of the foregoing adjustments. Due to
our history of acquisitions and financings, we have incurred accounting charges and expenses that obscure the
operating performance of our business. We believe that adjusting for these items and the use of adjusted net
income is useful to investors in evaluating the performance of our company. Our adjusted net income decreased
from $61.9 million for the year ended December 31, 2011 to $28.2 million for the year ended December 31,
2012. This decrease was due to impacts from acquisitions and an increase in the interest payments due to
increased borrowings. Our adjusted net income increased from $28.2 million for the year ended December 31,
2012 to $97.7 million for the year ended December 31, 2013. This increase was primarily a result of expanding
our business and achieving greater scale benefits, partially offset by increased interest expense as a result of our
increased borrowings in 2012 and the impact from our acquisitions.

Adjusted EBITDA

Adjusted EBITDA is a non-GAAP financial measure that we calculate as adjusted net income plus interest
expense, depreciation, and change in income tax expense (benefit). We manage our business based on the cash
collected from our subscribers and the cash required to acquire and service those subscribers. We believe
highlighting cash collected and cash spent in a given period provides insight to an investor to gauge the overall
health of our business. Under GAAP, although subscription fees are paid in advance, we recognize the associated
revenue over the subscription term, which does not fully reflect short-term trends in our operating results.
Adjusted EBITDA increased from $94.1 million for the year ended December 31, 2011 to $133.7 million for the
year ended December 31, 2012 to $207.9 million for the year ended December 31, 2013. This increase was
primarily a result of increases in the number of subscribers on our platform, an increase in ARPS and achieving
greater scale benefits.

Unlevered Free Cash Flow

Unlevered free cash flow, or UFCF, is a non-GAAP financial measure that we calculate as adjusted
EBITDA plus change in operating assets and liabilities (other than deferred revenue) net of acquisitions less
capital expenditures and income taxes excluding deferred tax. We believe the most useful indicator of our
operating performance is the cash generating potential of our company prior to any accounting charges related to
our acquisitions. We have substantial indebtedness primarily as a result of the Sponsor Acquisition discussed
below and a substantial dividend payment in November 2012. We also believe that because our business has
meaningful data center and related infrastructure requirements, the level of capital expenditures required to run
our business is an important factor for investors. We believe UFCF is a useful measure that captures the effects
of these issues. UFCF increased from $76.7 million in 2011 to $101.7 million in 2012 and increased further to
$166.5 million in 2013. These increases were primarily the result of the increases in adjusted EBITDA as
previously described offset by our increased capital expenditures, income taxes and net change in operating
assets and liabilities (excluding deferred revenue).

Free Cash Flow

Free cash flow, or FCF, is a non-GAAP financial measure that we calculate as unlevered free cash flow less

interest expense. We believe that this presentation of free cash flow provides investors with an additional
indicator of our ability to generate positive cash flows after meeting our obligations with regard to payment of
interest on our outstanding indebtedness. For each of 2011 and 2012, FCF remained unchanged at $49.4 million,

54

primarily due to increased UFCF for 2012, offset by higher interest expense in 2012 from the increase in our
indebtedness. For 2013, FCF increased to $83.4 million, primarily due to an increased UFCF for 2013, offset by
a $30.7 million increase in interest expense. We expect our FCF for future periods to benefit from the reduction
in our effective interest rate as a result of our debt refinancing which occurred in November 2013.

The following table reflects the reconciliation of adjusted net income, adjusted EBITDA, unlevered free

cash flow and free cash flow to net loss calculated in accordance with GAAP (all data in thousands).

Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . .
(Gain) loss on sale of property and equipment
Loss of unconsolidated entities
Dividend-related payments . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of intangible assets . . . . . . . . . . . . . . . . . . .
Amortization of deferred financing costs . . . . . . . . . . . . .
Changes in deferred revenue (inclusive of impact of

purchase accounting)

Loan prepayment penalty . . . . . . . . . . . . . . . . . . . . . . . . .
Transaction expenses and charges(1) . . . . . . . . . . . . . . . .
Integration and restructuring expenses(2)
. . . . . . . . . . . .
Tax-affected impact of adjustments . . . . . . . . . . . . . . . . .

Predecessor

Period from
January 1,
2011 through
December 21,
2011

$(73,884)
1,000
31
—
—
50,443
23,781

52,503
—
6,198
—
—

Period from
December 22,
2011 through
December 31,
2011

$(4,381)
—
—
—
—
1,735
97

4,662
—
3,624
—
(3,924)

Successor

Year Ended
December 31,
2012

Year Ended
December 31,
2013

$(139,298)
2,308
469
23
9,765
88,118
43,405

104,069
10,883
12,119
294
(103,968)

$(159,846)
10,763
309
2,067
—
105,915
2,768

51,047
6,300
38,736
45,594
(5,929)

Adjusted net income . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 60,072

$ 1,813

$ 28,187

$ 97,724

Depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax expense (benefit) . . . . . . . . . . . . . . . . . . . . . .
Interest expense, net (net of impact of amortization of

3,481
126

114
1,178

6,869
26,765

18,615
2,333

deferred financing costs)

26,510

758

71,843

89,259

Adjusted EBITDA . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 90,189

$ 3,863

$ 133,664

$ 207,931

Change in operating assets and liabilities, net of

acquisitions(3)

Capital expenditures . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax (excluding deferred tax) . . . . . . . . . . . . . . . . .

(10,130)
(6,638)
(126)

(427)
(7)
(10)

(3,409)
(28,163)
(407)

(6,770)
(33,523)
(1,181)

Unlevered free cash flow . . . . . . . . . . . . . . . . . . . . . . . .

$ 73,295

$ 3,419

$ 101,685

$ 166,457

Net cash interest paid (net of change in accrued loan

interest)

26,510

(758)

(52,280)

(83,025)

Free cash flow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 46,785

$ 2,661

$ 49,405

$ 83,432

(1) Transaction expenses and charges include legal and professional expenses previously separately reported.
(2)
(3)

Integration and restructuring expenses includes severance previously separately reported.
In the year ended December 31, 2013 we have increased the change in operating assets and liabilities for a
reduction in prepaid expenses for transaction charges related to the initial public offering of $0.6 million.

55

The following table provides a reconciliation of income tax expense (benefit) included in the FCF table
above to the income tax expense (benefit) in our consolidated statements of operations and comprehensive loss
and to the income taxes paid amount in our consolidated statements of cash flows (all data in thousands).

Predecessor

Period from
January 1,
2011 through
December 21,
2011

Period from
December 22,
2011 through
December 31,
2011

Successor

Year Ended
December 31,
2012

Year Ended
December 31,
2013

Income tax expense (benefit)
Tax-affected impact of adjustments

Income tax expense (benefit) in consolidated

statement of operations

Less: movement in deferred tax benefit

Income tax (excluding deferred tax)

(Increase) decrease in accrued income taxes

Income taxes paid in consolidated statements of cash

flows

$126
—

$126

—

$126

(90)

$ 36

$ 1,178
(3,924)

$ 26,765
(103,968)

$ 2,333
(5,929)

$(2,746)

$ (77,203)

$(3,596)

2,756

77,610

$

$

10

(1)

9

$

$

4,777

$ 1,181

321

407

389

796

$ 1,502

The following table provides a reconciliation of net interest expense included in the FCF table above to net

interest in our consolidated statement of operations and comprehensive loss and to interest paid in our
consolidated statement of cash flows (all data in thousands).

Interest expense, net (net of impact of deferred

financing costs)

Amortization of deferred financing costs
Loan prepayment penalty

Income tax expense (benefit) in consolidated

statement of operations

Less:
Amortization of deferred financing costs
Amortization of net present value of deferred

consideration

(Increase) decrease in accrued interest
Debt issuance fees included as interest expense in

2011

Interest income

Predecessor

Period from
January 1,
2011 through
December 21,
2011

Period from
December 22,
2011 through
December 31,
2011

Successor

Year Ended
December 31,
2012

Year Ended
December 31,
2013

$ 26,510
23,781
—

$ 758
97

—

$ 71,843
43,405
10,883

$ 89,259
2,768
6,300

$ 50,291

$ 855

$126,131

$ 98,327

(23,781)

(97)

(43,405)

(2,768)

—
(147)

(2,345)
6

—
(754)

—
—

(1,093)
(11,491)

(1,590)
6,765

—

34

—
122

Interest paid in consolidated statement of cash flows

$ 24,024

$

4

$ 70,176

$100,856

56

The following table provides the three major categories of the statement of our cash flows, calculated in

accordance with GAAP (all data in thousands):

Predecessor

Period from
January 1,
2011
through
December 21,
2011

Period from
December 22,
2011
through
December 31,
2011

Successor

Year Ended
December 31,
2012

Year Ended
December 31,
2013

Cash flows from (used in) operating activities . . . . . . . . .
Cash flows used in investing activities(1) . . . . . . . . . . . .
Cash flows from financing activities(1) . . . . . . . . . . . . . .

$ 47,225
$(62,714)
$ 19,816

$
(956)
$(472,150)
$ 475,422

$ 55,318
$(323,504)
$ 274,478

$ 32,616
$(73,087)
$ 84,288

(1)

In 2013, we have reclassified deferred consideration in the consolidated statement of cash flows from net
cash used in investing activities to net cash provided by financing activities. Prior years have also been
reclassified to conform to current year presentation.

The following table reflects the reconciliation of cash flows from operating activities (“operating cash
flow”), the most directly comparable financial measure calculated in accordance with GAAP, to free cash flow
(all data in thousands).

Predecessor

Period from
January 1,
2011 through
December 21,
2011

Period from
December 22,
2011 through
December 31,
2011

Successor

Year Ended
December 31,
2012

Year Ended
December 31,
2013

$47,225

$ (956)

$ 55,318

$ 32,616

(6,638)

(7)

(28,163)

(33,523)

Operating cash flow(4) . . . . . . . . . . . . . . . . . . . . . . . . . . .
less:
Capital expenditures . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
plus:
Costs excluded in free cash flow net of costs also

excluded in operating cash flow:

Dividend-related payments . . . . . . . . . . . . . . . . . . . . . . . .
Transaction expenses and charges(4) . . . . . . . . . . . . . . . .
Integration and restructuring expenses . . . . . . . . . . . . . . .

—
6,198
—

—
3,624
—

9,765
12,191
294

—
38,745
45,594

Free cash flow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$46,785

$2,661

$ 49,405

$ 83,432

(4) Our operating cash flow and our transaction expenses for the year ended December 31, 2013 includes

approximately $24.9 million of expense attributable to bonus payments to our Chief Executive Officer and
other employees in connection with our initial public offering.

Components of Operating Results

Revenue

We generate revenue from selling subscriptions for our cloud-based products and services. The

subscriptions we offer are similar across all of our brands and are provided under contracts pursuant to which we
have ongoing obligations to support the subscriber. These contracts are generally for service periods of up to 36
months and typically require payment in advance at the time of initiating the subscription for the entire
subscription period. Typically, we also have arrangements in place to auto renew a subscription at the end of the
subscription period. Due to factors such as introductory pricing, our renewal fees may be higher than our initial
subscription. We sell more subscriptions with twelve month terms than with any other term length. We also earn
revenue from the sale of domain name registrations and non-term based products and services, such as online

57

security products, and professional technical services as well as through referral fees and commissions. We
expect our revenue to increase in future periods as we expand our subscriber base and increase our average
revenue per subscriber by selling additional products and services throughout their subscription period.

Cost of Revenue

Cost of revenue includes costs of operating our subscriber support organization, fees we pay to register
domain names for our subscribers, costs of leasing and operating data center infrastructure, including personnel
costs for our network operations, fees we pay to third-party product and service providers, and merchant fees we
pay as part of our billing processes. We also allocate to cost of revenue the depreciation and amortization related
to these activities and the intangible assets we have acquired, as well as a portion of our overhead costs
attributable to our employees engaged in subscriber support activities. In addition, cost of revenue includes
stock-based compensation expense for employees engaged in support and network operations. We expect cost of
revenue to increase in absolute dollars in future periods as we expand our subscriber base, increase our levels of
subscriber support, expand our domain name business and add data center capacity. Cost of revenue may
increase or decrease as a percentage of revenue in a given period, depending on our ability to manage our
infrastructure costs, in particular with respect to data centers and support, the revenue mix of our sales and as a
result of our amortization expense.

Gross Profit

Gross profit is the difference between revenue and cost of revenue. Gross profit has fluctuated from period
to period in large part as a result of revenue and cost of revenue adjustments from purchase accounting impacts
related to acquisitions, including the Sponsor Acquisition discussed below, as well as revenue and cost of
revenue impacts from growth in our business. With respect to revenue, the application of purchase accounting
requires us to record purchase accounting adjustments for acquired deferred revenue, which reduces the revenue
recorded from acquisitions. With respect to cost of revenue, the application of purchase accounting requires us to
defer domain registration costs, which reduces cost of revenue and record long-lived assets at fair value, which
increases cost of revenue through an increase in amortization expense over the estimated useful life of the long-
lived assets. In addition, our revenue and our cost of revenue have increased in recent years as our subscriber
base has expanded. For a new subscriber that we bring on to our platform, we typically recognize revenue over
the term of the subscription, even though we collect the subscription fee at the initial billing. As a result, our
gross profit may be affected by the prices we charge for our subscriptions, as well as by the number of new
subscribers and the terms of their subscriptions. We expect our gross profit to increase in absolute dollars in
future periods while our gross profit margin may increase or decrease.

Operating Expense

We classify our operating expense into three categories: sales and marketing, engineering and development,

and general and administrative.

Sales and Marketing. Sales and marketing expense primarily consists of costs associated with payments to
our network of partners, search engine marketing and search engine optimization, general awareness and brand
building activities, as well as the cost of employees engaged in sales and marketing activities. Sales and
marketing expense includes stock-based compensation expense for employees engaged in sales and marketing
activities. We expect sales and marketing expense to increase in absolute dollars in future periods as we continue
to expand our business and increase our sales efforts. We also expect sales and marketing expense to be our
largest category of operating expense for the foreseeable future. Sales and marketing expense as a percentage of
revenue may increase or decrease in a given period, depending on the cost of attracting new subscribers to our
solutions (our subscriber acquisition costs), changes in how we approach search engine marketing and search
engine optimization and the extent of general awareness and brand building activities we may undertake as well
as the efficiency of our sales force.

58

Engineering and Development. Engineering and development expense includes the cost of employees
engaged in enhancing our systems, developing and expanding product and service offerings, and integrating
technology capabilities, from our acquisitions. Engineering and development expense includes stock-based
compensation expense for employees engaged in engineering and development activities.

General and Administrative. General and administrative expense includes the cost of employees engaged in

corporate functions, such as finance, human resources, legal affairs and general management. General and
administrative expense also includes all facility and related overhead costs not allocated to cost of revenue, as
well as insurance premiums and professional service fees. We incurred additional expenses in preparing for our
initial public offering, and will continue to incur additional expenses associated with being a publicly traded
company, including increased legal, corporate insurance and accounting expenses, and the additional costs of
achieving and maintaining compliance with Section 404 of the Sarbanes-Oxley Act and other regulations.
General and administrative expense includes stock-based compensation expense for employees engaged in
general and administrative activities. We expect that general and administrative expense will continue to increase
in absolute dollars and may increase as a percentage of revenue as we further expand our operations and continue
to operate as a public company.

Net Interest Income (Expense)

Interest expense consists primarily of costs related to, and interest paid on, our indebtedness. We include the

cash cost of interest payments and loan financing fees, the amortization of deferred financing costs and the
amortization of the net present value adjustment which we may apply to some deferred consideration payments
related to our acquisitions in our calculation of interest expense. Interest income consists primarily of interest
income earned on our cash and cash equivalents balances. We expect net interest expense to be lower in future
periods following a refinancing of our bank debt in November 2013.

Income Tax Expense (Benefit)

We estimate our income taxes in accordance with the asset and liability method, under which deferred tax

assets and liabilities are recognized based on temporary differences between the assets and liabilities in our
consolidated financial statements and the financial statements that are prepared in accordance with tax
regulations for the purpose of filing our income tax returns, using statutory tax rates. This methodology requires
us to record a valuation allowance against net deferred tax assets if, based upon the available evidence, it is more
likely than not that some or all of the deferred tax assets will not be realized. During the year ended
December 31, 2013, we recorded a reversal of our existing deferred tax liability, which created a deferred tax
benefit. We established a valuation allowance on substantially all of our deferred tax assets during the year ended
December 31, 2013.

Critical Accounting Policies and Estimates

We prepare our consolidated financial statements in accordance with U.S. GAAP. The preparation of our

consolidated financial statements requires us to make estimates, judgments and assumptions that affect the
reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the
consolidated financial statements and the reported amounts of revenue and expense during the reported periods.
We base our estimates, judgments and assumptions on historical experience and on various other assumptions
that we believe to be reasonable under the circumstances, the results of which form the basis for making
judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Our
actual results may differ from the estimates, judgments and assumptions made by our management. To the extent
that there are differences between our estimates, judgments and assumptions and our actual results, our future
financial statement presentation, financial condition, results of operations and cash flows may be affected.

We believe that the following significant accounting policies, which are more fully described in the notes to
our consolidated financial statements included elsewhere in this Annual Report on Form 10-K, involve a greater

59

degree of judgment and complexity. Accordingly, these are the policies we believe are the most critical to aid in
fully understanding and evaluating our financial condition and results of operations.

Revenue Recognition

We generate revenue from selling subscriptions to our cloud-based products and services. The subscriptions

we offer are similar across all of our brands and provided under contracts pursuant to which we have ongoing
obligations to support the subscriber. These contracts are generally for service periods of up to 36 months and
typically require payment in advance. We recognize the associated revenue ratably over the service period,
whether the associated revenue is derived from a direct subscriber or through a reseller. Deferred revenue
represents the liability to subscribers for advance billings for services not yet provided and the fair value of the
assumed liability outstanding for subscriber relationships purchased in an acquisition.

We sell domain name registrations that provide a subscriber with the exclusive use of a domain name. These

domains are obtained either by one of our registrars on the subscriber’s behalf, or by us from third-party
registrars on the subscriber’s behalf. Domain registration fees are non-refundable.

Revenue from the sale of a domain name registration by one of our registrars is recognized ratably over the
subscriber’s service period as we have the obligation to provide support over the domain term. Revenue from the
sale of a domain name registration purchased by us from a third-party registrar is recognized when the subscriber
is billed on a gross basis as we have no remaining obligations once the sale to the subscriber occurs, and we have
full discretion on the sales price and bear all credit risk.

We also earn revenue from the sale of non-term based products and services, such as online security

products and professional technical services, referral fees and commissions. We recognize such revenue when the
product is purchased, the service is provided or the referral fee or commission is earned.

A substantial amount of our revenue is generated from transactions that are multiple-element service
arrangements that may include hosting plans, domain name registrations, and cloud-based products and services.

We follow the provisions of the Financial Accounting Standards Board, or FASB, Accounting Standards

Update No. 2009-13, or ASU 2009-13, Revenue Recognition (Topic 605), Multiple-Deliverable Revenue
Arrangements—a consensus of the FASB Emerging Issues Task Force and allocate revenue to each deliverable in
a multiple- element service arrangement based on its respective relative selling price.

Under ASU 2009-13, to treat deliverables in a multiple-element service arrangement as separate units of
accounting, the deliverables must have standalone value upon delivery. If the deliverables have standalone value
upon delivery, we account for each deliverable separately. Hosting services, domain name registrations, cloud-
based products and services have standalone value and are often sold separately.

When multiple deliverables included in a multiple-element service arrangement are separated into different

units of accounting, the total transaction amount is allocated to the identified separate units based on a relative
selling price hierarchy. We determine the relative selling price for a deliverable based on vendor specific
objective evidence, or VSOE, of fair value, if available, or best estimate of selling price, or BESP, if VSOE is not
available. We have determined that third-party evidence of selling price, or TPE, is not a practical alternative due
to differences in our multi-brand offerings compared to competitors and the availability of relevant third-party
pricing information. We have not established VSOE for our offerings due to lack of pricing consistency, the
introduction of new products, services and other factors. Accordingly, we generally allocate revenue to the
deliverables in the arrangement based on the BESP. We determine BESP by considering our relative selling
prices, competitive prices in the marketplace and management judgment; these selling prices, however, may vary
depending upon the particular facts and circumstances related to each deliverable. We plan to analyze the selling
prices used in our allocation of transaction amount, at a minimum, on a quarterly basis. Selling prices will be
analyzed on a more frequent basis if a significant change in our business necessitates a more timely analysis.

60

Goodwill

Goodwill relates to amounts that arose in connection with our various acquisitions and represents the

difference between the purchase price and the fair value of the identifiable intangible and tangible net assets
when accounted for using the acquisition method of accounting. Goodwill is not amortized, but is subject to
periodic review for impairment. Events that would indicate impairment and trigger an interim impairment
assessment include, but are not limited to, current economic and market conditions, a decline in the equity value
of the business, a significant adverse change in certain agreements that would materially affect reported operating
results, business climate or operational performance of the business and an adverse action or assessment by a
regulator.

In accordance with Accounting Standards Update No. 2011-08, or ASU 2011-08, Intangibles—Goodwill
and Other (Topic 350) Testing Goodwill for Impairment, we are required to review goodwill by reporting unit for
impairment at least annually or more often if there are indicators of impairment present. We have determined our
entire business represents one reporting unit. Historically, we have performed our annual impairment analysis
during the fourth quarter of each year. The provisions of ASU 2011-08 require us to perform a two-step
impairment test for goodwill. In the first step, we compare the fair value of each reporting unit to which goodwill
has been allocated to its carrying value. If the fair value of the reporting unit exceeds the carrying value of the net
assets assigned to that reporting unit, goodwill is considered not impaired and we are not required to perform
further testing. If the carrying value of the net assets assigned to the reporting unit exceeds the fair value of the
reporting unit, then we must perform the second step of the impairment test to determine the implied fair value of
the reporting unit’s goodwill. If the carrying value of a reporting unit’s goodwill exceeds its implied fair value,
then we record an impairment loss equal to the difference. Due to the timing of the Sponsor Acquisition on
December 22, 2011, and the absence of indicators of impairment through the year ended December 31, 2011, we
recorded no impairment of goodwill for the 2011 successor period ended December 31, 2011. As of
December 31, 2012 and 2013, the fair value of our reporting unit exceeded the carrying value of the reporting
unit’s net assets by more than 600% and, therefore, no impairment existed as of that date.

Determining the fair value of a reporting unit, if applicable, requires us to make judgments and involves the

use of significant estimates and assumptions. These estimates and assumptions relate to, among other things,
revenue growth rates and operating margins used to calculate projected future cash flow, risk-adjusted discount
rates, future economic and market conditions and appropriate market comparables. We base fair value estimates
on assumptions we believe to be reasonable but that are unpredictable and inherently uncertain. Actual future
results may differ from those estimates.

As of December 31, 2013, we had goodwill of $984.2 million and have recorded no impairment charges.

Long-Lived Assets

Our long-lived assets consist primarily of intangible assets, including acquired subscriber relationships,
trade names, intellectual property and developed technology. We also have long-lived tangible assets, primarily
consisting of property and equipment. The majority of our intangible assets have been recorded in connection
with our acquisitions, including the Sponsor Acquisition. We record intangible assets at fair value at the time of
their acquisition. We amortize intangible assets over their estimated useful lives.

Our determination of the estimated useful lives of the individual categories of intangible assets is based on
the nature of the applicable intangible asset and the expected future cash flow to be derived from the intangible
asset. We amortize intangible assets with finite lives in accordance with their estimated projected cash flows.

We evaluate long-lived intangible and tangible assets whenever events or changes in circumstances indicate

that the carrying amount of an asset may not be recoverable. If indicators of impairment are present and
undiscounted future cash flow is less than the carrying amount, then we determine the fair value of the assets and
compare it to the carrying value. If the fair value is less than the carrying value, then we reduce the carrying

61

value to the estimated fair value and record an impairment in the period it is identified. We did not recognize any
impairments of long-lived intangible and tangible assets in the years ended December 31, 2011, 2012 or 2013.

Depreciation and Amortization

We purchase or build the servers we place in the data centers, which we occupy pursuant to various lease or
co-location arrangements. We also purchase the computer equipment that is used by our support and sales teams
and employees in our offices. We capitalize the build-out of our facilities as leasehold improvements. Cost of
revenue includes depreciation on data center equipment and support infrastructure. We also include depreciation
in general and administrative expense, which includes depreciation on office equipment and leasehold
improvements.

Amortization expense consists of expense related to the amortization of intangible long-lived assets. In

connection with our acquisitions, we allocate fair value to acquired long-lived intangible assets, which include
subscriber relationships, trademarks and developed technology. We use estimates and valuation techniques to
determine the estimated useful lives of our intangible assets and amortize them to cost of revenue.

Income Taxes

We provide for income taxes in accordance with Accounting Standards Codification 740, or ASC 740,

Accounting for Income Taxes. We recognize deferred tax assets and liabilities for the future tax consequences
attributable to differences between the financial statement carrying amounts of existing assets and liabilities and
their respective tax bases and operating loss and tax credit carry-forwards. We measure deferred tax assets and
liabilities using enacted tax rates that we expect to apply to taxable income in the years in which we expect those
temporary differences to be recovered or settled. We recognize the effect of changes in tax rates on deferred tax
assets and liabilities in the period that includes the enactment date. We account for uncertain tax positions
following the provisions of ASC 740. ASC 740 clarifies the accounting for income taxes, by prescribing a
minimum recognition threshold that a tax position is required to meet before being recognized in the financial
statements. We recognize the effect of income tax positions only if those positions are more likely than not of
being sustained. We measure recognized income tax positions at the largest amount that is more likely than not to
be realized. We reflect changes in recognition or measurement in the period in which the change in judgment
occurs.

We record interest related to unrecognized tax benefits in interest expense and penalties in operating
expense. We did not recognize any interest or penalties related to unrecognized tax benefits during the years
ended December 31, 2011, 2012 or 2013.

Stock-Based Compensation Arrangements

Accounting Standards Codification 718, or ASC 718, Compensation—Stock Compensation, requires
employee stock-based payments to be accounted for under the fair value method. Under this method, we are
required to record compensation cost based on the estimated fair value for stock-based awards granted over the
requisite service periods for the individual awards, which generally equals the vesting periods. We use the
straight-line amortization method for recognizing stock-based compensation expense.

We estimate the fair value of employee stock options on the date of grant using the Black-Scholes option-
pricing model, which requires the use of highly subjective estimates and assumptions. For restricted stock awards
granted by us we estimate the fair value of each restricted stock award based on the closing trading price of our
common stock as reported on the NASDAQ Global Select Market on the date of grant. There was no public
market for our common stock prior to October 25, 2013, the date our common stock began trading on the
NASDAQ Global Select Market, and as a result, the trading history of our common stock was limited through
December 31, 2013. Therefore, we determined the volatility for options granted by us based on an analysis of
reported data for a peer group of companies that issued options with substantially similar terms. The expected

62

volatility of options granted by us has been determined using an average of the historical volatility measures of
this peer group of companies. The expected life assumption is based on the “simplified method” for estimating
expected term as we do not have sufficient historical option exercises to support a reasonable estimate of the
expected term. The risk-free interest rate is based on a treasury instrument whose term is consistent with the
expected life of the stock options. We use an expected dividend rate of zero as we currently have no history or
expectation of paying dividends on our common stock. In addition, we have estimated expected forfeitures of
options. If our actual forfeiture rate varies from our estimate, additional adjustments to compensation expense
may be required in future periods.

Given the absence of an active trading market for our common stock prior to the completion of our initial

public offering, the fair value of the equity interests underlying our stock-based awards was determined by
management. In doing so, valuation analyses were prepared in accordance with the guidelines outlined in the
American Institute of Certified Public Accountants Practice Aid, Valuation of Privately-Held-Company Equity
Securities Issued as Compensation, and were used by our management to assist in determining the fair value of
the equity interests underlying our stock-based awards. Each equity interest was granted with a “threshold
amount” meaning that the recipient of an equity security only participated to the extent that the entity appreciated
in value from and after the date of grant of the equity interest (with the value of the entity as of the grant date
being the “threshold amount”). The assumptions used in the valuation models were based on future expectations
combined with management’s judgment. In the absence of a public trading market, our management exercised
significant judgment and considered numerous objective and subjective factors to determine the fair value of the
stock-based awards as of the date of each award. These factors included:

•

•

•

•

•

•

•

•

•

•

•

•

contemporaneous or retrospective valuations for our company and our securities;

the rights, preferences, and privileges of the stock-based awards relative to each other as well as to the
existing shareholders;

lack of marketability of our equity securities;

historical operating and financial performance;

our stage of development;

current business conditions and projections;

hiring of key personnel and the experience of our management team;

risks inherent to the development of our products and services and delivery of our solutions;

trends and developments in our industry;

the threshold amount for the stock-based awards and the values at which the stock-based awards would
vest;

the market performance of comparable publicly traded companies;

likelihood of achieving a liquidity event, such as an initial public offering or a merger or acquisition of
our company given prevailing market conditions; and

• U.S. and global economic and capital market conditions.

Impact of Sponsor Acquisition

On December 22, 2011, investment funds and entities affiliated with Warburg Pincus and Goldman Sachs

acquired a controlling interest in our company, which we refer to as the Sponsor Acquisition. As a result, our
consolidated financial statements present our operating results and cash flows separately for periods prior to and
after the Sponsor Acquisition. Our company is referred to as the “predecessor” for all periods prior to the
Sponsor Acquisition and is referred to as the “successor” for all periods after the Sponsor Acquisition.
Accordingly, our operating results and cash flows for calendar year 2011 consist of the operating results and cash
flows of the predecessor for the period January 1 through December 21, 2011 and the operating results and cash

63

flows of the successor for the period December 22 through December 31, 2011. The tables below summarize our
operating results for all periods presented in our consolidated financial statements. Because the successor had
only ten days of operations in calendar year 2011, the discussion below of our 2011 operating results is based
solely on the results of the predecessor for the period January 1 through December 21, 2011. For additional
information about the Sponsor Acquisition, see Note 3 to our consolidated financial statements included
elsewhere in this Annual Report on Form 10-K.

Our predecessor financial statements were not affected by the application of purchase accounting related to

the Sponsor Acquisition. The application of purchase accounting required us to record all acquired assets and
liabilities, including deferred revenue, deferred costs and long-lived assets, at fair value, which in some cases was
different than their book values. As a result, our consolidated statements of operations for periods subsequent to
December 22, 2011 will not be directly comparable to our consolidated statements of operations for periods prior
to December 22, 2011. The total impact of the purchase accounting treatment on our loss from operations
resulting from the Sponsor Acquisition in the 2011 successor period and for the years ended December 31, 2012
and 2013, respectively, was $2.0 million, $47.1 million and $47.1 million. These impacts consisted of the
following components:

•

•

Impact on Revenue. We assessed the fair value of acquired deferred revenue to be $57.5 million,
representing a decrease of $73.2 million from its $130.7 million book value. The effect of recording
deferred revenue to fair value was to reduce revenue in successor periods. The impact to revenue for
the 2011 successor period and for the years ended December 31, 2012 and 2013, respectively, was $1.9
million, $47.2 million and $5.8 million.

Impact on Cost of Revenue. In conjunction with recording deferred revenue at fair value, we recorded
related deferred domain registration costs at fair value, resulting in a $13.6 million decrease in deferred
costs in successor periods. The impact on cost of revenue from deferring domain registration costs for
the 2011 successor period and for the years ended December 31, 2012 and 2013, respectively, was $0.1
million, $11.9 million and $1.0 million. In our assessment of fair value of acquired long-lived assets,
we recorded the fair value of our developed technology at $167.0 million, representing an increase of
$160.1 million from a book value of $6.9 million. This increase is being amortized on a straight-line
basis over ten years. In addition, we recorded the fair value of our subscriber relationships and
trademarks at $221.4 million, representing an increase of $104.2 million from a book value of $117.2
million. This increase is being amortized over ten to 15 years. The effect of recording long-lived assets
at fair value was an increase in amortization expense to be recognized in successor periods. The impact
on cost of revenue from amortizing the changes to acquired long lived assets for the 2011 successor
period and for the years ended December 31, 2012 and 2013, respectively, was $0.2 million, $11.8
million and $21.8 million.

64

The following table sets forth the impact of the application of purchase accounting from the Sponsor

Acquisition as described above (all data in thousands):

Predecessor

Period from
January 1
through
December 21,
2011

Period from
December 22
through
December 31,
2011

Successor

Year Ended
December 31,
2012

Year Ended
December 31,
2013

Revenue that would have been recognized from

December 21, 2011 book value of deferred revenue . .

Revenue recognized based on fair value of acquired

deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total impact to revenue . . . . . . . . . . . . . . . . . . . . . . . . . .

$—

—

$—

Impact of reduced fair value of deferred domain

$(4,825)

$(89,468)

$(16,000)

2,966

42,257

10,160

$(1,859)

$(47,211)

$ (5,840)

registration costs . . . . . . . . . . . . . . . . . . . . . . . . . .

—

(130)

(11,932)

(978)

Amortization impact:

Amortization that would have been recognized
from December 21, 2011 book value of
long-lived assets . . . . . . . . . . . . . . . . . . . . . .

Amortization on fair value of acquired long-

lived assets recorded . . . . . . . . . . . . . . . . . . .

Total amortization impact . . . . . . . . . . . . . . . . . . . . .

Total impact to cost of revenue . . . . . . . . . . . . . . . . . . . .

—

—

—

—

(1,495)

(51,636)

(32,705)

1,732

237

107

63,409

11,773

(159)

54,541

21,836

20,858

Total impact to loss from operations . . . . . . . . . . . . . . . .

$—

$(1,966)

$(47,052)

$(26,698)

65

Results of Operations

The following tables set forth our results of operations for the periods presented (all data in thousands). The

period-to-period comparison of financial results is not necessarily indicative of future results.

Predecessor

Period from
January 1
through
December 11,
2011

Period from
December 22
through
December 31,
2011

Successor

Year Ended
December 31,
2012

Year Ended
December 31,
2013

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$187,340
133,399

$ 2,967
3,901

$ 292,156
237,179

$ 520,296
350,103

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

53,941

(934)

54,977

170,193

Operating expense:

Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . .
Engineering and development
. . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . .

Total operating expense . . . . . . . . . . . . . . . . . . . . . .

Loss from operations . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net interest income (expense)

. . . . . . . . . . . . . . . . . . . . .

Loss before income taxes and equity earnings of

unconsolidated entities . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax expense (benefit) . . . . . . . . . . . . . . . . . . . . . .

Loss before equity earnings of unconsolidated entities . .

54,932
5,538
16,938

77,408

(23,467)

(50,291)

(73,758)
126

(73,884)

Equity loss of unconsolidated entities, net of tax . . . . . . .

—

1,482
101
3,755

5,338

(6,272)

83,110
13,803
48,411

145,324

(90,347)

(855)

(126,131)

117,689
23,205
92,347

233,241

(63,048)

(98,327)

(7,127)
(2,746)

(4,381)

—

(216,478)
(77,203)

(161,375)
(3,596)

(139,275)

(157,779)

23

2,067

Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (73,884)

$(4,381)

$(139,298)

$(159,846)

Net loss attributable to non-controlling interest . . . . . . . .

—

—

—

(659)

Net loss attributable to Endurance International Group

Holdings, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (73,884)

$(4,381)

$(139,298)

$(159,187)

Comparison of the Years Ended December 31, 2012 and 2013

Revenue

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$292,156

$520,296

$228,140

78%

Year Ended December 31,

Change

2012

2013

Amount

%

Revenue increased by $228.1 million, or 78%, from $292.2 million for the year ended December 31, 2012
to $520.3 million for the year ended December 31, 2013, due to increased demand for our solutions from both
new and existing subscribers, including subscribers of businesses we acquired, as well as increases in prices paid
by our subscribers at renewals or after expiration of promotional periods. Of this revenue increase, $147.6
million resulted from increases in revenue attributable to businesses we acquired since July 1, 2012, $41.4
million was a result of lower revenue in the year ended December 31, 2012 due to the application of purchase
accounting from the Sponsor Acquisition related to deferred revenue, and $39.1 million was primarily
attributable to an increase in the number of subscribers and our monetization of those subscribers, not associated
with our acquisitions.

66

Cost of Revenue

Year Ended December 31,

2012

2013

Change

Amount

% of
Revenue

Amount

% of
Revenue

Amount %

Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$237,179

81% $350,103

67% $112,924 48%

Cost of revenue increased by $112.9 million, or 48%, from $237.2 million for the year ended December 31,

2012 to $350.1 million for the year ended December 31, 2013. Of this increase, $89.0 million was due to
increases in cost of revenue attributable to businesses we acquired since July 1, 2012, and $21.4 million was
attributable to growth in the business offset by an $18.5 million decrease in amortization expense. The $21.4
million from growth in the business was primarily due to a $9.3 million increase in depreciation expense as we
expanded our data center infrastructure, a $5.3 million increase in domain registration costs, a $3.4 million
increase in costs attributable to third party services as our business expanded and $3.4 million of payroll and
benefits associated with an increase in average headcount as we enhanced our support infrastructure to serve our
expanding subscriber base. The remaining increase in cost of revenue of $21.0 million was due to the net impact
of the application of purchase accounting from the Sponsor Acquisition related to amortization and domain
registration costs.

Gross Profit

Year Ended December 31,

2012

2013

Change

Amount

% of
Revenue

Amount

% of
Revenue

Amount

%

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$54,977

19% $170,193

33% $115,216

210%

Gross profit increased by $115.2 million, from $55.0 million for the year ended December 31, 2012 to

$170.2 million for the year ended December 31, 2013. Of this increase, $58.6 million was attributable to
increases in our subscriber base primarily as a result of the HostGator and Homestead businesses we acquired
subsequent to July 1, 2012, and $36.2 million was attributable to increases in our subscriber base due to
expansion in our business and our monetization of those subscribers and $20.4 million was due to the impact of
purchase accounting adjustments related to the Sponsor acquisition, consisting of recording the fair value of
acquired deferred revenue and related domain registration costs and the amortization expense arising from
recording the fair value of our acquired long-lived assets.

Operating Expense

Year Ended December 31,

2012

2013

Change

Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . .
Engineering and development . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . .

Amount

$ 83,110
13,803
48,411

% of
Revenue

Amount

% of
Revenue

Amount

%

28% $117,689
23,205
5%
92,347
17%

23% $34,579
9,402
4%
43,936
18%

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$145,324

50% $233,241

45% $87,917

42%
68%
91%

60%

Sales and Marketing. Sales and marketing expense increased by $34.6 million, or 42%, from $83.1 million
for the year ended December 31, 2012 to $117.7 million for the year ended December 31, 2013. Of this increase,
$23.6 million was attributable to increases in sales and marketing expense incurred by businesses we acquired
since July 1, 2012, in part due to our investing in growing the commissioned salespeople as well as increasing
our marketing spend to acquire new subscribers. The remaining $11.0 million was primarily due to higher payroll
and benefits associated with increased headcount as we expanded our sales and marketing organization in other
parts of our business.

67

Engineering and Development. Engineering and development expense increased by $9.4 million, or 68%,

from $13.8 million for the year ended December 31, 2012 to $23.2 million for the year ended December 31,
2013. This increase was primarily due to our focus on integrating technology capabilities from acquisitions,
enhancing our systems, expanding our product and service offerings and engineering and development headcount
increases associated with our acquisitions. In the three months ended December 31, 2013, we decreased our
engineering and development expense by reducing employee headcount from 170 employees as of September 30,
2013 to 141 employees as of December 31, 2013 due to rationalizing costs and realizing synergies from
integration of our acquisitions.

General and Administrative. General and administrative expense increased by $43.9 million, or 91%, from
$48.4 million for the year ended December 31, 2012 to $92.3 million for the year ended December 31, 2013. Of
this increase, $23.6 million was attributable to bonus payments in connection with our initial public offering,
$8.6 million was attributable to increased stock-based compensation expense related to the acceleration of certain
non-vested shares and the granting of stock-based awards at the time of our initial public offering and $19.9
million was attributable to increased expense associated with our preparation for becoming a public company and
to support the growth in our business. We expect to continue to have higher costs associated with being a public
company. In addition, $8.9 million of the increase in general and administrative expense was incurred by
businesses we acquired since July 1, 2012. These increases were offset by a $17.4 million decrease in transaction
expenses. We incurred higher transaction costs in the year ended December 31, 2012 primarily related to the
HostGator and Homestead acquisitions. The transaction costs in 2012 also included $9.7 million attributable to
dividend payments recorded as compensation.

Net Interest Income (Expense)

Year Ended
December 31,

Change

2012

2013

Amount

%

Net interest income (expense) . . . . . . . . . . . . . . . . . . . . . . .

$(126,131)

$(98,327)

$27,804

22%

Net interest expense decreased by $27.8 million, or 22%, from $126.1 million for the year ended
December 31, 2012 to $98.3 million for the year ended December 31, 2013. This decrease includes lower
amortization of deferred financing costs of $40.6 million primarily due to the write-off of discount and deferred
debt issuance costs related to our debt refinancing in November 2012. The decrease is also due to lower costs
resulting from our debt refinancing activities in 2013. Our interest expense for the year ended December 31, 2013
increased due to our increased aggregate indebtedness, offset by a reduction in our effective interest rates.

Income Tax Expense (Benefit)

Year Ended
December 31,

Change

2012

2013

Amount

%

Income tax expense (benefit) . . . . . . . . . . . . . . . . . . . . . . . . .

$(77,203)

$(3,596)

$73,607

95%

The benefit for income taxes for the year ended December 31, 2013 decreased by $73.6 million, or 95%,
from $77.2 million for the year ended December 31, 2012 to $3.6 million for the year ended December 31, 2013.
The decrease includes a net increase in our state and foreign income taxes of $0.8 million and a net change in our
deferred taxes of $72.8 million. The decrease in our deferred tax benefit from December 31, 2012 to December
31, 2013 primarily relates to the establishment of a valuation allowance in 2013, a decrease in our deferred tax
liabilities due to the short amortizable lives of our definite-lived intangible assets in 2013, as well as the
establishment of additional deferred tax assets in 2013 through the generation of net operating losses. In both
periods, we had nondeductible expenses primarily related to stock-based compensation, transaction costs and
interest.

68

Comparison of Predecessor Period from January 1, 2011 through December 21, 2011 and Successor Year
Ended December 31, 2012

Revenue

Predecessor
Period from
January 1, 2011
through
December 21, 2011

Successor
Year Ended
December 31, 2012

Change

Amount

Amount

Amount

%

Revenue . . . . . . . . . . . . . . . . . . . . .

$187,340

$292,156

$104,816

56%

Successor
Period from
December 22, 2011
through
December 31, 2011

Amount

$2,967

Revenue increased by $104.8 million, or 56%, from $187.3 million for the 2011 predecessor period to
$292.2 million for 2012, due to increased demand for our solutions from both new and existing subscribers,
including subscribers of businesses we acquired, as well as increases in prices paid by our subscribers at renewals
or after expiration of promotional periods. Of this revenue increase, $75.6 million resulted from revenue
attributable to businesses we acquired during the three months ended September 30, 2012 and $76.4 million was
primarily attributable to an increase in the number of subscribers not associated with our 2012 acquisitions.
Purchase accounting adjustments reduced 2012 revenue by $47.2 million.

Cost of Revenue

Predecessor
Period from
January 1, 2011
through
December 21, 2011

Successor
Year Ended
December 31, 2012

Change

Successor
Period from
December 22, 2011
through
December 31, 2011

Amount

% of
Revenue

Amount

% of
Revenue

Amount

%

Amount

% of
Revenue

Cost of revenue . . . . . . . . .

$133,399

71%

$237,179

81% $103,780

78% $3,901

131%

Cost of revenue increased by $103.8 million, or 78%, from $133.4 million for the 2011 predecessor period

to $237.2 million for 2012. Of this increase, $64.8 million was attributable to businesses we acquired in 2012,
$33.3 million was attributable to growth in the business and $5.7 million was attributable to integration costs.
The $33.3 million from growth in the business was primarily attributable to $20.7 million of increased domain
registration costs, $4.6 million of increased third party costs and $4.3 million of payroll and benefits associated
with increased headcount as we enhanced our support infrastructure to serve our larger subscriber base. Purchase
accounting adjustments related to amortization of increased costs in 2012 by $11.8 million, offset by purchase
accounting adjustments related to domain registration costs that reduced costs in 2012 by $11.9 million.

Gross Profit

Predecessor
Period from
January 1, 2011
through
December 21, 2011

Amount

% of
Revenue

Successor
Year Ended
December 31, 2012

% of

Change

Amount

Revenue Amount

%

Amount

Successor
Period from
December 22, 2011
through
December 31, 2011

% of
Revenue

Gross profit . . . . . . . . . . . . . . . .

$53,941

29%

$54,977

19% $1,036

2% $(934)

(31)%

Gross profit increased by $1.0 million, or 2%, from $53.9 million for the 2011 predecessor period to $55.0
million for 2012. Of this increase, $43.0 million was attributable to increases in our subscriber base unrelated to
business acquisitions and $10.8 million was attributable to increases in our subscriber base as a result of the
HostGator and Homestead businesses we acquired subsequent to June 30, 2012, offset by $47.1 million due to
the impact of purchase accounting adjustments related to the Sponsor Acquisition, consisting of recording the fair

69

value of acquired deferred revenue and related deferred domain registration costs and the amortization expense
arising from recording the fair value of our acquired long-lived assets, and by $5.7 million due to integration
costs.

Operating Expense

Sales and marketing . . . . . . . . .
Engineering and
development

. . . . . . . . . . . .
General and administrative . . .

Predecessor
Period from
January 1, 2011
through
December 21, 2011

Successor
Year Ended
December 31,
2012

Successor
Period from
December 22, 2011
through
December 31, 2011

Change

Amount

% of
Revenue

Amount

% of
Revenue

Amount % Amount

% of
Revenue

$54,932

29%

$ 83,110

28% $28,178

51% $1,482

50%

5,538
16,938

3%
9%

13,803
48,411

5%
17%

8,265
31,473

149% 101
186% 3,755

Total

. . . . . . . . . . . . . . . .

$77,408

41%

$145,324

50% $67,916

88% $5,338

3%
127%

180%

Sales and Marketing. Sales and marketing expense increased by $28.2 million, or 51%, from $54.9 million

in the 2011 predecessor period to $83.1 million in 2012. Of this increase, $9.8 million was attributable to sales
and marketing expense incurred by businesses we acquired during the year ended December 31, 2012 and the
remaining $18.4 million consisted of an increase in overall marketing expense as we expanded our sales and
marketing organization.

Engineering and Development. Engineering and development expense increased by $8.3 million, or 149%,
from $5.5 million in the 2011 predecessor period to $13.8 million in 2012. This increase was primarily due to our
focus on expanding our product and service offerings, integrating technology capabilities improving our
analytical capabilities and engineering and development headcount increases associated with our acquisitions
during the year ended December 31, 2012. Engineering and development headcount increased from 51
employees as of December 31, 2011 to 164 employees as of December 31, 2012.

General and Administrative. General and administrative expense increased by $31.5 million, or 186%, from

$16.9 million in the 2011 predecessor period to $48.4 million in 2012. Of this increase, $9.7 million was
attributable to dividend payments recorded as compensation, $8.9 million was attributable to increased spending
to support the growth of our business, $7.6 million consisted of costs related to acquisitions and financings and
$5.3 million consisted of general and administrative expense incurred by businesses we acquired during the year
ended December 31, 2012.

Net Interest Income (Expense)

Predecessor
Period from
January 1, 2011
through
December 21, 2011

Successor
Year Ended
December 31, 2012

Change

Amount

%

Successor
Period from
December 22, 2011
through
December 31, 2011

Net interest income (expense) . . . .

$(50,291)

$(126,131)

$(75,840) 151%

$(855)

Net interest expense increased by $75.8 million, or 151%, from $50.3 million in the 2011 predecessor
period to $126.1 million in 2012. This increase was due to an increase in our aggregate indebtedness from $305.0
million to $1,130.0 million over this period, partially offset by a reduction in interest rates. We entered into three
debt financing arrangements during 2012, which resulted in fees and expenses that are included in net interest
expense for 2012.

70

Income Tax Expense (Benefit)

Predecessor
Period from
January 1, 2011
through
December 21, 2011

Successor
Year Ended
December 31, 2012

Change

Successor
Period from
December 22, 2011
through
December 31, 2011

Income tax expense (benefit) . . . . . . . . . .

$126

$(77,203)

$(77,329)

$(2,746)

The benefit for income taxes for 2012 increased by $77.3 million compared to the 2011 predecessor period.
The increase was primarily due to an increase in losses in 2012, partially offset by nondeductible compensation.
In 2011, the benefit related primarily to the losses generated in the successor period. In 2011, as a result of
purchase accounting, we recorded deferred tax liabilities primarily related to intangibles and deferred revenue,
and we also released our valuation allowance.

We had a full valuation allowance in the 2011 predecessor period and recognized only minimum current state
taxes.

Liquidity and Capital Resources

Sources of Liquidity

We have funded our operations since inception primarily with cash flow generated by operations and

borrowings under credit facilities.

On October 30, 2013, we closed our initial public offering of 21,051,000 shares of our common stock at a

public offering price of $12.00 per share. We received gross proceeds of $252.6 million and net proceeds of
$232.1 million from the offering after deducting underwriting discounts and commissions and offering-related
expenses payable by us. Offering expenses include both capitalized and non-capitalized expenses.

On November 25, 2013, we completed a debt refinancing that reduced our overall indebtedness by $148.8

million to $1,050.0 million. Using net proceeds from our initial public offering, cash on hand and proceeds from
our incremental first lien term loan facility, we repaid the total amount outstanding under our $315.0 million
second lien term loan facility and increased our revolving credit facility by $40.0 million to $125.0 million. As
compared with our bifurcated term loan facility in place prior to the refinancing, we expect that the new single
tranche of first lien debt will lower our annualized term loan interest expense by approximately $35.0 million,
based on the first lien term loan balance as of December 31, 2013, and the new interest rates under the first lien
term loan (for more detail see Credit Facility Borrowings below).

As of December 31, 2013, we had cash and cash equivalents totaling $66.8 million and negative working

capital of $160.5 million. In addition, we had approximately $1,047.4 million of indebtedness outstanding under
our first lien term loan facility. As of December 31, 2013, there were no amounts outstanding under our $125.0
million revolving credit facility.

Cash and Cash Equivalents

As of December 31, 2013, our cash and cash equivalents were held for working capital purposes and for
required principal and interest payments under our indebtedness. A majority of our cash and cash equivalents was
held in operating accounts. Our future capital requirements will depend on many factors including but not limited
to our growth rate, the continued expansion of sales and marketing activities, the introduction of new and
enhanced products and services, market acceptance of our solutions, acquisitions and our gross profits and
operating expenses. We believe that our current cash and cash equivalents and operating cash flows will be
sufficient to meet our anticipated working capital and capital expenditure requirements as well as our required
principal and interest payments under our indebtedness, for at least the next 12 months.

71

The following table shows our cash flows from operating activities, investing activities and financing

activities for the stated periods (all data in thousands):

Predecessor

Period from
January 1,
2011
through
December 21,
2011

$ (6,638)
3,481
74,224

Successor

Period from
December 22,
2011
through
December 31,
2011

Year Ended
December 31,
2012

Year Ended
December 31,
2013

$

(7)
114
1,832

$ (28,163)
6,869
132,616

$ (33,523)
18,615
110,273

47,225
(62,714)
19,816

(956)
(472,150)
475,422

55,318
(323,504)
274,478

32,616
(73,087)
84,288

Purchases of property and equipment . . . . . . . .
Depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash flows from (used in) operating

activities . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash flows used in investing activities(1) . . . .
Cash flows from financing activities(1) . . . . . .

(1)

In 2013, we have reclassified deferred consideration in the consolidated statement of cash flows from net
cash used in investing activities to net cash provided by financing activities. Prior years have also been
reclassified to conform to current year presentation.

Capital Expenditures

Our capital expenditures for the purchase of property and equipment for the years ended December 31, 2012
and 2013 were $28.2 million and $33.5 million, respectively. The increase in our capital expenditures was driven
by our investments in consolidating the HostGator and Homestead businesses on our platform, rationalizing our
data center footprint to increase our scale economies and in servers and software licenses to support our growth.
In 2012, we had higher expenditures related to leasehold improvements of $2.0 million. We expect our total
capital expenditures to increase consistent with revenue growth as we expand our business.

Depreciation

Our depreciation expense for the years ended December 31, 2012 and 2013 increased from $6.9 million to

$18.6 million, respectively. This increase in depreciation expense was primarily a result of higher capital
expenditure commencing in 2012 related to investments in data center infrastructure and leasehold improvements as
described above. The former included a significant and extraordinary investment in data center infrastructure to
support the migration of subscribers from HostGator to our systems. The latter included leasehold improvements
associated with new operating leases we entered into, for larger premises to house our expanded employee base and
customer support teams, including in Arizona, Utah, Texas, and our headquarters in Burlington, Massachusetts.

Amortization

Our amortization expense, which includes amortization of other intangible assets, amortization of deferred
financing costs and amortization of net present value of deferred consideration, decreased by $22.3 million from
$132.6 million for the year ended December 31, 2012 to $110.3 million for the year ended December 31, 2013.
The $22.3 million decrease is primarily attributable to the decrease in amortization of deferred financing costs by
$40.6 million, due to a debt extinguishment in November 2012 more fully described in Note 8 of the notes to the
consolidated Financial Statements in Part II Item 8 of this Annual Report on Form 10-K. This decrease in
amortization of deferred financing costs was offset by a $17.8 million increase in amortization of other intangible
assets, in part due to the acquisitions of HostGator and Homestead during the third quarter of 2012. The
remaining $0.5 million was attributable to amortization expense of net present value of deferred consideration as
a result of our acquisition of HostGator in July 2012, which had deferred consideration payments payable 12 and
18 months after the date of the acquisition.

72

Operating Activities

Cash provided by operating activities consists primarily of net loss adjusted for certain non-cash items
including depreciation, amortization, stock-based compensation expense and changes in deferred taxes, and the
effect of changes in working capital, in particular in deferred revenue. As we add subscribers to our platform, we
typically collect subscription fees at the time of initial billing and recognize revenue over the terms of the
subscriptions. Accordingly, we generate operating cash flows as we collect cash from our subscribers in advance
of delivering the related products and services, and we maintain a significant deferred revenue balance. As we
add subscribers and sell additional products and services, our deferred revenue balance increases. Our operating
cash flows are net of transaction expenses and charges, including initial public offering expenses.

Net cash provided by operating activities was $32.6 million in the year ended December 31, 2013 which
consisted of a net loss of $159.8 million, offset by non-cash charges of $147.6 million, and a net change of $44.8
million in our operating assets and liabilities. The net change in our operating assets and liabilities included an
increase in deferred revenue of $51.0 million.

Net cash provided by operating activities was $55.3 million in the year ended December 31, 2012 which
consisted of a net loss of $139.3 million, offset by non-cash charges of $94.0 million and a net change of $100.7
million in our operating assets and liabilities. The net change in our operating assets and liabilities included an
increase in deferred revenue of $104.1 million.

Investing Activities

Cash flows used in investing activities consists primarily of purchase of property and equipment, acquisition

consideration payments, and changes in restricted cash balances. The majority of the cash used in 2012 was to
fund acquisition consideration payments, in particular for HostGator and Homestead which we acquired during
the third quarter of 2012. The majority of the cash used in investing activities for 2013 was to obtain a
controlling ownership in a privately-held company located in the United Kingdom. In addition, upon entering
into an agreement to acquire Directi in August 2013, we made an advance payment of $5.0 million to Directi
Holdings. Acquisition related payments in the aggregate were $299.2 million and $38.7 million in the years
ended December 31, 2012 and 2013, respectively.

On January 23, 2014, we closed the acquisition of Directi and funded $20.5 million of the purchase
consideration in cash. We also issued a promissory note to Directi Holdings in the original principal amount of
$51.0 million in partial consideration for the acquisition. For more information, see “Recent Developments”
above. We expect to fund the settlement of the Directi promissory note, payable April 15, 2014 for
approximately $51.0 million primarily through operating cash and cash equivalents. We believe that our existing
cash and cash equivalents in combination with our revolving credit facility will be sufficient to meet the
maximum payment obligations related to the Directi acquisition.

Financing Activities

Cash flow from financing activities consists primarily of the net change in our overall indebtedness,

payment of associated financing costs, payment of deferred consideration for our acquisitions and the issuance or
repurchase of equity.

During the year ended December 31, 2013, cash flow from financing activities net of repayments was $84.3
million which includes gross proceeds from our initial public offering of $252.6 million less capitalized issuance
costs paid of $17.5 million. An additional $0.7 million of capitalized issuance costs was unpaid at December 31,
2013, which we expect to pay in the first quarter of 2014. In August 2013, we increased our first lien term loan
by $90.0 million and repaid the $37.0 million then outstanding under our revolving credit facility. In November
2013, we repaid our second lien term loan of $315.0 million in full and increased our first lien term loan by
$166.2 million resulting in an overall reduction in our bank debt by $148.8 million to $1,050.0 million. At the

73

end of December 2013, we made a quarterly principal payment of $2.6 million. We also paid $55.6 million of
deferred consideration, the majority of which was for our HostGator acquisition.

During the year ended December 31, 2012, cash flow from financing activities net of repayments was

$274.5 million. The increase in our borrowings was primarily used to fund the acquisitions of HostGator and
Homestead, a $289.5 million special dividend in November 2012, and to redeem $150.0 million of preferred
stock of a subsidiary and pay $6.0 million in accrued dividends on such preferred stock in April 2012. We also
paid $7.2 million of deferred consideration primarily for an acquisition which closed in 2011.

Credit Facility Borrowings

As of December 31, 2013, we had $1,047.4 million outstanding under our first lien term loan facility and

there were no amounts outstanding under our $125.0 million revolving credit facility.

Our first lien term loan facility matures on November 9, 2019 and our revolving credit facility matures on

December 22, 2016. Under our first lien term loan facility, commencing on December 31, 2013, we are required
to make quarterly principal payments of $2.6 million.

As of December 31, 2013, the LIBOR-based interest rates on our first lien term loan facility and revolving

credit facility were 5.00% and 7.75%, respectively, and the alternate base rate on the revolving credit facility was
8.50%. (For more detail, see Part I, Item 7A “Quantitative and Qualitative Disclosures About Market Risk—
Interest Rate Sensitivity” of this Annual Report on Form 10-K).

Net Operating Loss Carry-Forwards

As of December 31, 2013, we had net operating loss, or NOL carry-forwards available to offset future U.S.

federal taxable income of approximately $214.2 million and future state taxable income by approximately $152.8
million. These NOL carry-forwards expire on various dates through 2033. As of December 31, 2013, we had
NOL carry-forwards in foreign jurisdictions available to offset future foreign taxable income by approximately
$33.7 million, including approximately $2.1 million in NOL carry-forwards that expire in 2021 and
approximately $31.6 million of NOL carry-forwards in the United Kingdom that do not expire.

Our ability to use these NOL carry-forwards will be subject to an annual limitation due to the ownership

percentage change limitations. Ownership changes can limit the amount of net operating loss and other tax
attributes that a company can use each year to offset future taxable income and taxes payable. As a result of the
Sponsor Acquisition, we analyzed changes in our ownership and determined that, effective for the year ended
December 31, 2012, we could use approximately $77.1 million of NOL carry-forwards per year.

Backlog and Deferred Revenue

We define our backlog as the total committed value of our contracts which have not been recognized as
revenue at the end of a period. Since we require prepayments for all our products and services, our backlog is
equal to our deferred revenue balance. Our backlog as of December 31, 2012 and 2013 was $187.4 million and
$249.5 million, respectively. Because revenue for any period is a function of revenue recognized from deferred
revenue under contracts in existence at the beginning of a period, as well as contract renewals and new customer
contracts during the period, backlog at the beginning of any period is not necessarily indicative of future
performance. Our presentation of backlog may differ from other companies in our industry.

Contractual Obligations and Commitments

Our principal commitments consist of obligations under our outstanding debt facilities, which includes a
quarterly principal repayment against our first lien term loan facility of $2.6 million per quarter, interest payments
on our term loan facilities, which are typically three-month LIBOR loans, non-cancelable leases for our office

74

space, deferred payment obligations related to acquisitions, and purchase obligations under material contracts. The
following table summarizes these contractual obligations as of December 31, 2013 (all data in thousands):

Payments due by period

Total

Less
than 1 year

1-3 years

3-5 years

More
than 5 years

Long-term debt obligations:

Principal payments on term loan facility . . . .
Interest payments on term loan facility(1) . . .
Operating lease obligations . . . . . . . . . . . . . . . . . .
Deferred consideration(2) . . . . . . . . . . . . . . . . . . .
Purchase commitments . . . . . . . . . . . . . . . . . . . . .

$1,047,375
303,771
48,154
28,933
30,433

$ 10,500
52,895
8,362
26,133
15,583

$ 21,000
104,336
14,459
2,800
9,725

$ 21,000
102,064
9,892
—
5,125

$ 994,875
44,476
15,441
—
—

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,458,666

$113,473

$152,320

$138,081

$1,054,792

(1) Term loan facility interest rate is based on adjusted LIBOR plus 400 basis points for the first lien term loan
facility, subject to a LIBOR floor of 1.00%. As of December 31, 2013, the interest rates on our first lien
term loan facility and revolving credit facility were 5.00% and 7.75%.

(2) Consists of deferred payment obligations related to acquisitions. Does not include $1.7 million in contingent

payment obligations related to an acquisition.

Recently Issued Accounting Pronouncements

In February 2013, the FASB issued Accounting Standards Update (“ASU”) No. 2013-02, Comprehensive Income
(Topic 220): Reporting of Amounts Reclassified Out of Accumulated Other Comprehensive Income (“ASU 2013-02”)
to improve the reporting of reclassifications out of accumulated other comprehensive income. ASU 2013-02 requires
an entity to report the effect of reclassifications out of accumulated other comprehensive income on the respective line
items in net income if the amount being reclassified is required under U.S. GAAP to be reclassified in its entirety to net
income. For accumulated other comprehensive income reclassification items that are not required under U.S. GAAP to
be reclassified in their entirety into net income in the same reporting period, entities must provide a cross reference to
other required U.S. GAAP disclosures that provide additional detail about those amounts. ASU 2013-02 became
effective for fiscal years, and interim periods within those years, beginning after December 15, 2012. The adoption of
ASU 2013-02 did not have any impact on the Company’s consolidated financial statements.

In March 2013, the FASB issued ASU No. 2013-05, Parent’s Accounting for the Cumulative Translation

Adjustment upon Derecognition of Certain Subsidiaries or Groups of Assets within a Foreign Entity or of an
Investment in a Foreign Entity (“ASU 2013-05”). ASU 2013-05 addresses the accounting for the cumulative
translation adjustment when a parent either sells a part or all of its investment in a foreign entity or no longer
holds a controlling financial interest in a subsidiary or group of assets that is a nonprofit activity or a business
within a foreign entity. ASU 2013-05 is effective for fiscal years, and interim periods within those years,
beginning after December 15, 2013 and should be applied prospectively. The Company believes the adoption of
ASU 2013-05 will not have any impact on its consolidated financial statements.

In July 2013, the FASB issued ASU No. 2013-11, Presentation of an Unrecognized Tax Benefit When a Net
Operating Loss Carry-forward, a Similar Tax Loss, or a Tax Credit Carry-forward Exists (“ASU 2013-11”) to clarify
that an unrecognized tax benefit, or a portion of an unrecognized tax benefit, should be presented in the financial
statements as a reduction to a deferred tax asset for a net operating loss (“NOL”) carry-forward, a similar tax loss, or a
tax credit carry-forward, with some allowed exceptions. ASU 2013-11 does not impose any new recurring disclosure
requirements because it does not affect the recognition or measurement of uncertain tax positions. ASU 2013-11 is
effective for fiscal years, and interim periods within those years, beginning after December 15, 2013. The Company
believes the adoption of ASU 2013-11 will not have an impact on its consolidated financial statements.

Off-Balance Sheet Arrangements

We do not have any special purpose entities or off-balance sheet arrangements.

75

Item 7A. Quantitative and Qualitative Disclosures About Market Risk

We have operations both within the United States and internationally, and we are exposed to market risk in

the ordinary course of our business. These risks include primarily foreign exchange risk, interest rate and
inflation.

Foreign Currency Exchange Risk

A significant majority of our subscription agreements and our expenses are denominated in US dollars. We
do, however, have sales in a number of foreign currencies as well as business operations in Brazil and India and
are subject to the impacts of currency fluctuations in those markets. The impact of these currency fluctuations is
insignificant relative to the overall financial results of our company.

Interest Rate Sensitivity

We had cash and cash equivalents of $66.8 million at December 31, 2013, the majority of which was held in
operating accounts for working capital purposes and other general corporate purposes which includes payment of
principal and interest under our indebtedness. As of December 31, 2013, we had approximately $1,047.4 million
of indebtedness outstanding under our first lien term loan facility and a revolving credit facility of $125.0
million, all of which was available.

The first lien term loan facility bears interest at a rate per annum equal to an applicable credit spread plus, at

our option, (a) adjusted LIBOR or (b) an alternate base rate determined by reference to the greater of (i) the
prime rate, (ii) the federal funds effective rate plus 0.50% and (iii) one-month adjusted LIBOR plus 1.00%. The
term loan is subject to a floor of 1.00% per annum with an applicable credit spread for interest based on adjusted
LIBOR of 4.00%

Under our first lien term loan facility, our revolving credit loans, that bear interest at the LIBOR reference

rate, are subject to a floor of 1.50% per annum with the applicable credit spread for interest based on adjusted
LIBOR of 6.25%. We are also required to pay a commitment fee of 0.50% per annum to the lenders based on the
average daily unused amount of the revolving commitments.

Based on our aggregate indebtedness of $1,047.4 million as of December 31, 2013, a 100-basis-point
increase in the adjusted LIBOR rate above the LIBOR floor would result in a $10.6 million increase in our
aggregate interest payments over a 12-month period, and a 100-basis-point decrease at the current LIBOR rate
would not result in a decrease in our interest payments.

Inflation Risk

We do not believe that inflation has a material effect on our business, financial condition or results of
operations. If our costs were to become subject to significant inflationary pressures, we may not be able to fully
offset such higher costs through price increases. Our inability to do so could harm our business, financial
condition and results of operations.

76

Item 8.

Financial Statements and Supplementary Data

ENDURANCE INTERNATIONAL GROUP HOLDINGS, INC.
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

Report of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Balance Sheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Operations and Comprehensive Loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Changes in Stockholders’ Equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Cash Flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Page

77
78
79
80
83
84

77

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Board of Directors and Stockholders
Endurance International Group Holdings, Inc.
Burlington, Massachusetts

We have audited the accompanying consolidated balance sheets of Endurance International Group Holdings,
Inc. and its subsidiaries as of December 31, 2012 and 2013 and the related consolidated statements of operations,
stockholders’ equity and cash flows for the period from January 1, 2011 through December 21, 2011
(Predecessor Company) and the period from December 22, 2011 through December 31, 2011 (Successor
Company) and the years ended December 31, 2012 and 2013 (Successor Company). These financial statements
are the responsibility of the Company’s management. Our responsibility is to express an opinion on these
financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight
Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance
about whether the financial statements are free of material misstatement. The Company is not required to have,
nor were we engaged to perform, an audit of its internal controls over financial reporting. Our audits included
consideration of internal control over financial reporting as a basis for designing audit procedures that are
appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the
Company’s internal control over financial reporting. Accordingly, we express no such opinion. An audit also
includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements,
assessing the accounting principles used and significant estimates made by management, as well as evaluating
the overall financial statement presentation. We believe that our audits provide a reasonable basis for our
opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects,

the financial position of Endurance International Group Holdings, Inc. and its subsidiaries as of December 31,
2012 and 2013, and the results of their operations and their cash flows for the period from January 1, 2011
through December 21, 2011 (Predecessor Company) and the period from December 22, 2011 through
December 31, 2011 (Successor Company) and the years ended December 31, 2012 and 2013 (Successor
Company) in conformity with accounting principles generally accepted in the United States of America.

/s/ BDO USA, LLP

Boston, Massachusetts

February 28, 2014

78

Endurance International Group Holdings, Inc.
Consolidated Balance Sheets

(in thousands, except share and per share amounts)

December 31,
2012

December 31,
2013

Assets
Current assets:

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax asset—short term . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property and equipment—net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other intangible assets—net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred financing costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

66,815
1,983
7,160
12,981
29,862
118,801
49,715
984,207
406,140
430
6,535
15,110
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,538,136 $1,580,938

23,245 $
888
5,824
12,093
26,093
68,143
34,604
936,746
480,690
1,481
10,227
6,245

Liabilities, redeemable non-controlling interest and stockholders’ equity
Current liabilities:

7,950
8,007 $
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
35,433
31,267
Accrued expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
194,196
151,078
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
10,500
23,000
Current portion of notes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
24,437
52,878
Deferred consideration—short term . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
6,796
5,766
Other current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
279,312
271,996
Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
55,298
Long-term deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
36,291
1,036,875
Notes payable—long term . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,107,000
26,171
27,579
Deferred tax liability—long term . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4,207
24,501
Deferred consideration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3,041
614
Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,467,981 $1,404,904
Redeemable non-controlling interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
20,772
Commitments and contingencies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stockholders’ equity (deficit):

—

Preferred Stock—par value $0.0001; 5,000,000 shares authorized; no shares issued
or outstanding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Common Stock—par value $0.0001; 500,000,000 shares authorized; 105,187,363
and 124,788,853 shares issued at December 31, 2012 and December 31, 2013,
respectively; 96,745,992 and 124,766,544 outstanding at December 31, 2012
and December 31, 2013, respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additional paid-in capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated deficit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—

—

11
509,714
—

(439,570)

13
754,720
(55)
(598,757)

Total stockholders’ equity attributable to Endurance International Group Holdings,

Inc.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

155,921
(659)
Non-controlling interest in consolidated subsidiary
Total stockholders’ equity
155,262
Total liabilities, redeemable non-controlling interest and stockholders’ equity . . . . . . . . $1,538,136 $1,580,938

70,155
—
70,155

See accompanying notes to consolidated financial statements.

79

Endurance International Group Holdings, Inc.
Consolidated Statements of Operations and Comprehensive Loss
(in thousands)

Successor

Predecessor
Period From
January 1
through
December 21,
2011

Period From
December 22
through
December 31,
2011

Year Ended
December 31,
2012

Year Ended
December 31,
2013

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $187,340
133,399
Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

2,967 $
3,901

292,156 $
237,179

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

53,941

(934)

54,977

Operating expense:

Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . .
Engineering and development
. . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . .

Total operating expense . . . . . . . . . . . . . . . . . . . . . . . . . .

54,932
5,538
16,938

77,408

1,482
101
3,755

5,338

83,110
13,803
48,411

145,324

520,296
350,103

170,193

117,689
23,205
92,347

233,241

Loss from operations . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(23,467)

(6,272)

(90,347)

(63,048)

Other expense:

Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . .

6
(50,297)

Total other expense—net

. . . . . . . . . . . . . . . . . . . . . . . . .

(50,291)

—
(855)

(855)

34
(126,165)

(126,131)

122
(98,449)

(98,327)

Loss before income taxes and equity earnings of

unconsolidated entities . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax expense (benefit) . . . . . . . . . . . . . . . . . . . . . .

(73,758)
126

(7,127)
(2,746)

(216,478)
(77,203)

(161,375)
(3,596)

Loss before equity earnings of unconsolidated entities . .

(73,884)

(4,381)

(139,275) $

(157,779)

Equity loss of unconsolidated entities, net of tax . . . . . . .

—

—

23

2,067

Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ (73,884)

$

(4,381) $ (139,298) $

(159,846)

Net loss attributable to non-controlling interest . . . . . . . .

—

—

—

(659)

Net loss attributable to Endurance International Group

Holdings, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ (73,884)

$

(4,381) $ (139,298) $

(159,187)

Comprehensive loss:

Foreign currency translation adjustments . . . . . . . . .

—

—

—

(55)

Total comprehensive loss . . . . . . . . . . . . . . . . . . . . . . . . . $ (73,884)

Net loss per share attributable to Endurance International
Group Holdings, Inc.—basic and diluted . . . . . . . . . . .

Weighted-average number of common shares used in

computing net loss per share attributable to Endurance
International Group Holdings, Inc.—basic and
diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

(4,381) $ (139,298) $

(159,242)

(0.05) $

(1.44) $

(1.55)

96,370,134

96,562,674

102,698,773

See accompanying notes to consolidated financial statements.

80

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82

Endurance International Group Holdings, Inc.
Consolidated Statements of Cash Flows
(in thousands)

Predecessor

Period from
January 1,
2011
Through
December 21,
2011

Period from
December 22,
2011
Through
December 31,
2011

Successor

Year Ended
December 31,
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Year Ended
December 31,
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$(73,884)

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$(159,846)

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50,443
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10,763
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10,833

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(268)

(1,075)

Cash flows from operating activities:

Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments to reconcile net loss to net cash
provided by (used in) operating activities:
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. . .
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Amortization of deferred financing costs . . .
Amortization of net present value of

deferred consideration . . . . . . . . . . . . . . .
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Benefit from change in deferred

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Changes in operating assets and liabilities:

Accounts receivable . . . . . . . . . . . . . . .
Prepaid expenses and other current

assets . . . . . . . . . . . . . . . . . . . . . . . . .

(14,245)

(757)

(22,199)

(7,147)

Accounts payable and accrued

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Net cash provided by (used in) operating activities . . .

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Cash paid for minority investment . . . . . . . . . . . .
Purchases of property and equipment . . . . . . . . . .
Purchases of intangible assets . . . . . . . . . . . . . . . .
. .
Proceeds from sale of property and equipment
Net (deposits) and withdrawals of principal

5,069
52,503

47,225

(55,081)
—
—
(6,638)
—

18

balances in restricted cash accounts . . . . . . . . .

(1,013)

900
4,662

(956)

19,058
104,069

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32,616

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—
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3,947

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Net cash used in investing activities . . . . . . . . . . . . . . .

(62,714)

(472,150)

(323,504)

(73,087)

83

Endurance International Group Holdings, Inc.
Consolidated Statements of Cash Flows
(in thousands)

Predecessor

Period from
January 1,
2011
through
December 21,
2011

305,000
13,400
(193,840)
(21,400)
(19,160)
(35,029)

(1,321)
—
—
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(20,920)

38,000
(38,000)

(6,914)

19,816

—

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Cash flows from financing activities:

Proceeds from issuance of term loan . . . . . . . . .
Proceeds from borrowing of revolver . . . . . . . . .
Repayment of term loan . . . . . . . . . . . . . . . . . . .
Repayment of revolver . . . . . . . . . . . . . . . . . . . .
Payment of financing costs . . . . . . . . . . . . . . . . .
Deferred consideration . . . . . . . . . . . . . . . . . . . .
Net return of capital to parent company EIG

International

. . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from issuance of common stock . . . . .
Issuance costs of common stock . . . . . . . . . . . . .
Payment of dividends on common stock . . . . . .
Issuance costs of series E preferred stock . . . . . .
Redemption of series E preferred stock . . . . . . .
Dividends paid on series E preferred stock . . . . .
Proceeds from issuance (repurchase) of series C
preferred stock . . . . . . . . . . . . . . . . . . . . . . . . .

Proceeds from issuance of series D preferred

stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Repurchase of series D preferred stock . . . . . . . .
Dividends paid on series C and series D

preferred stock . . . . . . . . . . . . . . . . . . . . . . . . .

Net cash provided by financing activities . . . . . . . . . .

Net effect of exchange rate on cash and cash

equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net increase in cash and cash equivalents . . . . . . . . . .
Cash and cash equivalents:

Period from
December 22,
2011
through
December 31,
2011

350,000
—

(305,000)

—
(21,374)
—

—
452,191
—
—
(395)
—
—

—

—
—

—

Successor

Year Ended
December 31,
2012

Year Ended
December 31,
2013

1,925,000
15,000
(1,160,000)

—
(52,890)
(7,237)

1,145,000
57,000
(1,212,625)
(72,000)
(12,552)
(55,635)

—
100
—

(289,479)
(53)
(150,000)
(5,963)

—
252,612
(17,512)
—
—
—
—

—

—
—

—

—

—
—

—

475,422

274,478

84,288

—

2,316

—

6,292

16,953

23,245

70,176
796

$

$
$

(247)

43,570

23,245

66,815

100,856
1,502

$

$
$

Beginning of period . . . . . . . . . . . . . . . . . . . . . . .

10,310

14,637

End of period . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 14,637

$ 16,953

Supplemental cash flow information:
Interest paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes paid . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 24,024
36
$

$
$

4
9

See accompanying notes to consolidated financial statements.

84

Endurance International Group Holdings, Inc.
Notes to Consolidated Financial Statements

1. Nature of Business

Formation and Nature of Business

Endurance International Group Holdings, Inc., (“Holdings”) is a Delaware corporation which together with

its wholly owned subsidiary company, EIG Investors Corp. (“EIG Investors”), its primary operating subsidiary
company, The Endurance International Group, Inc. (“EIG”), and other subsidiary companies of EIG, collectively
form the “Company”. The Company is a leading provider of cloud-based platform solutions designed to help
small- and medium-sized businesses succeed online.

EIG and EIG Investors were incorporated in April 1997 and May 2007, respectively, and Holdings was

originally formed as a limited liability company in October 2011 in connection with the acquisition on
December 22, 2011, of a controlling interest in EIG Investors, EIG and its subsidiary companies by investment
funds and entities affiliated with Warburg Pincus and Goldman Sachs (the “Sponsor Acquisition”). On
November 7, 2012, Holdings reorganized as a Delaware limited partnership and on June 25, 2013, converted into
a Delaware C-corporation and changed its name to Endurance International Group Holdings, Inc.

Stock Split and Restated Certificate of Incorporation

On October 23, 2013, immediately after giving effect to a 105,187.363-for-one stock split, the Company had

105,187,363 shares of common stock issued and outstanding. After giving effect to the Company’s restated
certificate of incorporation filed on October 23, 2013, the Company’s authorized capital stock consists of
500,000,000 shares of common stock, par value $0.0001 per share, and 5,000,000 shares of preferred stock, par
value $0.0001 per share.

Corporate Reorganization

Pursuant to the terms of a corporate reorganization, that was completed following the stock split and prior to

the completion of the Company’s initial public offering, as described below, the former direct owner of
Holdings, a limited partnership, was dissolved and in liquidation distributed the shares of the Company’s
common stock to its limited partners. The distribution of common stock to the limited partners was determined
by the value each partner would have received under the distribution provisions of the limited partnership
agreement, valued by reference to the initial public offering price.

All share data in the consolidated financial statements retroactively reflects the shares of the Company’s
common stock after giving effect to the 105,187.363-for-one stock split and the filing of the restated certificate of
incorporation.

Initial Public Offering

On October 30, 2013, the Company closed an initial public offering of its common stock, which resulted in

the sale of 21,051,000 shares of its common stock at a public offering price of $12.00 per share, before
underwriting discounts. The offering resulted in gross proceeds of $252.6 million and net proceeds to the
Company of $232.1 million after deducting underwriting discounts, commissions and estimated offering
expenses payable by the Company. Offering expenses include both capitalized and non-capitalized expenses.

2. Summary of Significant Accounting Policies

Basis of Preparation

The accompanying consolidated financial statements, which include the accounts of the Company and its
subsidiaries and reflect the Sponsor Acquisition, as described in Note 3, have been prepared using accounting

85

principles generally accepted in the United States of America (“U.S. GAAP”). All intercompany transactions
have been eliminated on consolidation. The Company has reviewed the criteria of the Financial Accounting
Standards Board (“FASB”) Accounting Standards Codification (“ASC”) 280-10, Segment Reporting, and
determined that the Company is comprised of only one segment for reporting purposes.

The Sponsor Acquisition was accounted for as a purchase in accordance with the FASB ASC 805, Business

Combinations (“ASC 805”), and the purchase price was recorded in the Company’s consolidated financial
statements. The acquired company’s financial statements reflect the new accounting basis recorded by the
acquiring company. Accordingly, the Company’s purchase accounting adjustments have been reflected in the
Company’s financial statements for the period commencing December 22, 2011 and reflect the estimated fair
value of the Company’s assets and liabilities as of December 22, 2011, the date of the Sponsor Acquisition.

As a result of the Sponsor Acquisition, the period from January 1, 2011 to December 21, 2011, for which

the Company’s results of operations and cash flows are presented, are reported as the “Predecessor” period. The
period from December 22, 2011 through December 31, 2011 and the years ended December 31, 2012 and 2013,
for which the Company’s results of operations and cash flows are presented, are reported as the “Successor”
period.

Holdings had no ownership interest in the Company prior to December 22, 2011. Therefore, for comparative

reporting purposes, the Company reports its financial results, as presented in the Predecessor period, at the EIG
Investors company level, which was the primary holding company until the Sponsor Acquisition. Because there
was no activity in the Company prior to the Sponsor Acquisition, nor was there any change in the number of
shares issued or the par value of the shares of EIG Investors, it was determined that the Company is essentially
the same as EIG Investors. Therefore, the retroactive presentation of the conversion includes equity activity of
EIG Investors for the successor period and the conversion has not been applied to the predecessor period.

The June 25, 2013 conversion of the Company into a Delaware C-corporation, as discussed in Note 1, has

been applied to the Company’s financial statements retroactively to December 22, 2011, as if the conversion was
effective December 22, 2011.

Use of Estimates

U.S. GAAP requires management to make certain estimates, judgments and assumptions that affect the

reported amounts of assets, liabilities and disclosure of contingent assets and liabilities at the date of the
consolidated financial statements and the reported amounts of revenue and expenses during the reporting period.
These estimates, judgments and assumptions used in preparing the accompanying consolidated financial
statements are based on the relevant facts and circumstances as of the date of the consolidated financial
statements. Although the Company regularly assesses these estimates, judgments and assumptions used in
preparing the consolidated financial statements, actual results could differ from those estimates. Changes in
estimates are recorded in the period in which they become known. The more significant estimates reflected in
these consolidated financial statements include estimates of fair value of assets acquired and liabilities assumed
under purchase accounting related to the Company’s acquisitions and when evaluating goodwill and long-lived
assets for potential impairment, the estimated useful lives of intangible and depreciable assets, stock-based
compensation, certain accruals, reserves and deferred taxes.

Cash Equivalents

Cash and cash equivalents include all highly liquid investments with remaining maturities of three months

or less at the date of purchase.

Restricted Cash

Restricted cash is composed of certificates of deposits and cash held by merchant banks and payment
processors, which provide collateral against any charge-backs, fees, or other items that may be charged back to
the Company by credit card companies and other merchants.

86

Accounts Receivable

Accounts receivable is primarily composed of cash due from credit card companies for unsettled
transactions charged to subscribers’ credit cards. As these amounts reflect authenticated transactions that are
fully collectible, the Company does not maintain an allowance for doubtful accounts. The Company also accrues
for earned referral fees and commissions, which are governed by reseller or affiliate agreements, when the
amount is reasonably estimable.

Fair Value of Financial Instruments

The carrying amounts of the Company’s financial instruments, which include cash equivalents, accounts

receivable, accounts payable and certain accrued expenses, approximate their fair values due to their short
maturities. The fair value of the Company’s notes payable are based on the borrowing rates currently available to
the Company for debt with similar terms and average maturities and approximate their carrying value.

Concentrations of Credit and Other Risks

Financial instruments which potentially subject the Company to concentrations of credit risk consist
principally of cash and cash equivalents and accounts receivable. Cash and cash equivalents are maintained at
accredited financial institutions, and PayPal balances are at times without and in excess of federally insured
limits. The Company has never experienced any losses related to these balances and does not believe that it is
subject to unusual credit risk beyond the normal credit risk associated with commercial banking relationships.

For the Predecessor and Successor periods in 2011 and the years ended December 31, 2012 and 2013, no

subscriber represented 10% or more of the Company’s total revenue.

Property and Equipment

Property and equipment is recorded at cost or fair value if acquired in an acquisition. The Company also
capitalizes the direct costs of constructing additional computer equipment for internal use, as well as upgrades to
existing computer equipment which extend the useful life, capacity or operating efficiency of the equipment.
Capitalized costs include the cost of materials, shipping and taxes. Materials used for repairs and maintenance of
computer equipment are expensed and recorded as a cost of revenue. Materials on hand and construction-in-
process are recorded as property and equipment. Depreciation is computed using the straight-line method over
the estimated useful lives of the related assets as follows:

Software
Computers and office equipment
. . . .
Furniture and fixtures . . . . . . . . . . . . .
Leasehold improvements . . . . . . . . . .

Two years
Three years
Five years
Shorter of useful life or remaining term of the lease

Software Development Costs

The Company accounts for software development costs for internal use software under the provisions of
ASC 350-40, “Internal-Use Software” (“ASC 350”). Accordingly, certain costs to develop internal-use computer
software are capitalized, provided these costs are expected to be recoverable. There were no such costs
capitalized during the year ended December 31, 2012. There was $1.2 million of software development costs
capitalized for the year ended December 31, 2013.

Investments

In 2012, the Company made two minority investments in privately-held companies. The Company’s voting

interest in each of these companies was between 25% and 50%. The Company accounts for these investments
under the equity method of accounting. Under this method, the investment balance, originally recorded at cost, is

87

adjusted to recognize the Company’s share of net earnings or losses of the investee company as they occur,
limited to the extent of the Company’s investment in, advances to and commitments for the investee. The
Company’s share of net earnings or losses of the investee are reflected in equity losses of unconsolidated entities,
net of tax, in the Company’s accompanying consolidated statements of operations.

The Company assesses the need to record impairment losses on its investments and records such losses
when the impairment of an investment is determined to be other than temporary in nature. On October 31, 2013
the Company reduced its 50% voting interest in one of the minority investments to 40% and recorded a $2.6
million impairment charge (see Note 7).

Goodwill

Goodwill relates to amounts that arose in connection with the Company’s various business combinations

and represents the difference between the purchase price and the fair value of the identifiable intangible and
tangible net assets when accounted for using the acquisition method of accounting. Goodwill is not amortized,
but is subject to periodic review for impairment. Events that would indicate impairment and trigger an interim
impairment assessment include, but are not limited to, current economic and market conditions, including a
decline in value, a significant adverse change in certain agreements that would materially affect reported
operating results, business climate or operational performance of the business and an adverse action or
assessment by a regulator.

In accordance with ASC 350, Intangibles—Goodwill and Other, (“ASC 350”), the Company is required to

review goodwill by reporting unit for impairment at least annually or more often if there are indicators of
impairment present. The Company has determined its entire business represents one reporting unit. Historically,
the Company has performed its annual impairment analysis during the fourth quarter of each year. The
provisions of ASC 350 require that a two-step impairment test be performed for goodwill. In the first step, the
Company compares the fair value of its reporting unit to which goodwill has been allocated to its carrying value.
If the fair value of the reporting unit exceeds the carrying value of the net assets assigned to that reporting unit,
goodwill is considered not impaired and the Company is not required to perform further testing. If the carrying
value of the net assets assigned to the reporting unit exceeds the fair value of the reporting unit, then the
Company must perform the second step of the impairment test in order to determine the implied fair value of the
reporting unit’s goodwill. If the carrying value of a reporting unit’s goodwill exceeds its implied fair value, then
the Company would record an impairment loss equal to the difference.

Due to the timing of the Sponsor Acquisition on December 22, 2011, and the absence of indicators or
impairment through the year ended December 31, 2011, the Company recorded no impairment of goodwill for
the 2011 successor period ended December 31, 2011. As of December 31, 2012 and 2013, the fair value of the
Company’s reporting unit exceeded the carrying value of the reporting unit’s net assets by more than 600% and,
therefore no impairment existed as of those dates.

Determining the fair value of a reporting unit, if applicable, requires the Company to make judgments and

involves the use of significant estimates and assumptions. These estimates and assumptions relate to, among
other things, revenue growth rates and operating margins used to calculate projected future cash flows, risk-
adjusted discount rates, future economic and market conditions and determination of appropriate market
comparables. The Company bases its fair value estimates on assumptions it believes to be reasonable but that are
unpredictable and inherently uncertain. Actual future results may differ from those estimates.

The Company had goodwill of $936.7 million and $984.2 million as of December 31, 2012 and 2013,

respectively, and no impairment charges have been recorded.

Long-Lived Assets

The Company’s long-lived assets consist primarily of intangible assets, including acquired subscriber
relationships, trade names, intellectual property, developed technology, in-process research and development

88

(“IPR&D”). We also have long-lived tangible assets, primarily consisting of property and equipment. The
majority of the Company’s intangibles are recorded in connection with its various business combinations,
including the Sponsor Acquisition. The Company’s intangibles are recorded at fair value at the time of their
acquisition. The Company amortizes intangibles over their estimated useful lives.

Determination of the estimated useful lives of the individual categories of intangible assets is based on the

nature of the applicable intangible asset and the expected future cash flows to be derived from the intangible
asset. Amortization of intangible assets with finite lives is recognized in accordance with their estimated
projected cash flows.

The Company evaluates long-lived intangible and tangible assets whenever events or changes in

circumstances indicate that the carrying amount of an asset may not be recoverable. If indicators of impairment
are present and undiscounted future cash flows are less than the carrying amount, the fair value of the assets is
determined and compared to the carrying value. If the fair value is less than the carrying value, then the carrying
value of the asset is reduced to the estimated fair value and an impairment loss is charged to expense in the
period the impairment is identified. No such impairment losses have been identified in the Predecessor and
Successor periods in 2011 and for the years ended December 31, 2012 and 2013.

Acquired In-Process Research and Development (IPR&D)

Acquired IPR&D represents the fair value assigned to research and development assets that the Company

acquires that have not been completed at the date of acquisition. The acquired IPR&D is capitalized as an
intangible asset and reviewed on a quarterly basis to determine future use. Any impairment loss of the acquired
IPR&D is charged to expense in the period the impairment is identified. Upon commercialization, the acquired
fair value of the IPR&D will be amortized over its estimated useful life. No such impairment losses have been
identified in the Predecessor and Successor periods in 2011 and the years ended December 31, 2012 and 2013.
During 2013 the Company completed its development process of in-process research and development it had
acquired as of December 31, 2012 and the capitalized amount was reclassified to developed technology as of
December 31, 2013 and is being amortized over the estimated useful life.

Deferred Financing Costs

Deferred financing costs comprise fees and costs incurred by the Company in connection with obtaining

notes payable. Deferred financing costs are amortized over the term of the related debt agreement.

Revenue Recognition

The Company generates revenue from selling subscriptions for cloud-based products and services. The
subscriptions are similar across all of the Company’s brands and are provided under contracts pursuant to which
the Company has ongoing obligations to support the subscriber. These contracts are generally for service periods
of up to 36 months and typically require payment in advance. The Company recognizes the associated revenue
ratably over the service period, whether the associated revenue is derived from a direct subscriber or through a
reseller. Deferred revenue represents the liability to subscribers for advance billings for services not yet provided
and the fair value of the assumed liability outstanding for subscriber relationships purchased in an acquisition.

The Company sells domain name registrations that provide a subscriber with the exclusive use of a domain

name. These domains are obtained either by one of the Company’s registrars on the subscriber’s behalf, or by the
Company from third-party registrars on the subscriber’s behalf. Domain registration fees are non-refundable.

Revenue from the sale of a domain name registration by a registrar within the Company is recognized
ratably over the subscriber’s service period as the Company has the obligation to provide support over the
domain term. Revenue from the sale of a domain name registration purchased by the Company from a third-party

89

registrar is recognized when the subscriber is billed on a gross basis as there are no remaining Company
obligations once the sale to the subscriber occurs, and the Company has full discretion on the sales price and
bears all credit risk.

Revenue from the sale of non-term based applications and services, such as online security products and

professional technical services, referral fees and commissions, is recognized when the product is purchased, the
service is provided or the referral fee or commission is earned, respectively.

A substantial amount of the Company’s revenue is generated from transactions that are multiple-element

services arrangements that may include hosting plans, domain name registrations, and cloud-based products and
services.

The Company follows the provisions of the FASB, Accounting Standards Update (“ASU”) No. 2009-13,
(“ASU 2009-13”), Revenue Recognition (Topic 605), Multiple-Deliverable Revenue Arrangements—a consensus
of the FASB Emerging Issues Task Force and allocates revenue to each deliverable in a multiple- element service
arrangement based on its respective relative selling price.

Under ASU 2009-13, to treat deliverables in a multiple-element service arrangement as separate units of
accounting, the deliverables must have standalone value upon delivery. If the deliverables have standalone value
upon delivery, the Company accounts for each deliverable separately. Hosting services, domain name
registrations, cloud-based products and services have standalone value and are often sold separately.

When multiple deliverables included in a multiple-element service arrangement are separated into different

units of accounting, the total transaction amount is allocated to the identified separate units based on a relative
selling price hierarchy. The Company determines the relative selling price for a deliverable based on vendor
specific objective evidence, (“VSOE”), of fair value, if available, or best estimate of selling price, (“BESP”), if
VSOE is not available. The Company has determined that third-party evidence of selling price, (“TPE”), is not a
practical alternative due to differences in its multi-brand offerings compared to competitors and the lack of
availability of relevant third-party pricing information. The Company has not established VSOE for our offerings
due to lack of pricing consistency, the introduction of new products, services and other factors. Accordingly, the
Company generally allocates revenue to the deliverables in the arrangement based on the BESP. The Company
determines BESP by considering its relative selling prices, competitive prices in the marketplace and
management judgment; these selling prices, however, may vary depending upon the particular facts and
circumstances related to each deliverable. The Company analyzes the selling prices used in its allocation of
transaction amount, at a minimum, on a quarterly basis. Selling prices are analyzed on a more frequent basis if a
significant change in our business necessitates a more timely analysis.

Direct Costs of Revenue

The Company’s direct costs of revenue include only those costs directly incurred in connection with the

provision of its cloud-based products and services. The direct costs of registering domain names with registries
are spread over the terms of the arrangement and the cost of reselling domains of other third-party registrars are
expensed as incurred. Cost of revenue includes depreciation on data center equipment and support infrastructure
and amortization expense related to the amortization of long-lived intangible assets.

Engineering and Development Costs

Engineering and development costs incurred in the development and maintenance of the Company’s

technology infrastructure are expensed as incurred.

Sales and Marketing Costs

The Company engages in sales and marketing through various online marketing channels, which include

affiliate and search marketing as well as online partnerships. The Company expenses sales and marketing costs

90

as incurred. For the Predecessor and Successor periods in 2011 and the years ended December 31, 2012 and
2013, the Company’s sales and marketing costs were $54.9 million, $1.5 million, $83.1 million and $117.7
million, respectively.

Foreign Currency

The Company has sales in a number of foreign currencies. In 2013, the Company commenced operations in
foreign locations which report in the local currency. The assets and liabilities of the Company’s foreign locations
are translated into U.S. dollars at current exchange rates as of the balance sheet date, and revenues and expenses
are translated at average monthly exchange rates. The resulting translation adjustments are recorded as a separate
component of stockholders’ equity and have not been material. Foreign currency transaction gains and losses
relate to the settlement of assets or liabilities in another currency.

Foreign currency transaction gains (losses) were not material during the Predecessor and Successor periods

in 2011, and the year ended December 31, 2012. Foreign currency transaction losses were $1.2 million during the
year ended December 31, 2013. These amounts are recorded in general and administrative expense.

Income Taxes

Income taxes are accounted for in accordance with ASC 740, Accounting for Income Taxes, (“ASC 740”).

Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences
between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases
and operating loss and tax credit carry-forwards. Deferred tax assets and liabilities are measured using enacted
tax rates expected to apply to taxable income in the years in which those temporary differences are expected to
be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in
income in the period that includes the enactment date.

ASC 740 clarifies the accounting for income taxes, by prescribing a minimum recognition threshold that a

tax position is required to meet before being recognized in the financial statements. The Company recognizes the
effect of income tax positions only if those positions are more likely than not of being sustained. Recognized
income tax positions are measured at the largest amount that is more likely than not to be realized. Changes in
recognition or measurement are reflected in the period in which the change in judgment occurs. There were no
unrecognized tax benefits in the Predecessor and Successor Periods in 2011, and the years ended December 31,
2012 and 2013.

The Company records interest related to unrecognized tax benefits in interest expense and penalties in
operating expenses. During the Predecessor and Successor periods in 2011, and the years ended December 31,
2012 and 2013, the Company did not recognize any interest and penalties related to unrecognized tax benefits.

Stock-Based Compensation

The Company follows the provisions of ASC 718, Compensation—Stock Compensation (“ASC 718”),
which requires employee stock-based payments to be accounted for under the fair value method. Under this
method, the Company is required to record compensation cost based on the estimated fair value for stock-based
awards granted over the requisite service periods for the individual awards, which generally equals the vesting
periods. The Company uses the straight-line amortization method for recognizing stock-based compensation
expense.

The Company estimates the fair value of employee stock options on the date of grant using the Black-

Scholes option-pricing model, which requires the use of highly subjective estimates and assumptions. For
restricted stock awards granted, the Company estimates the fair value of each restricted stock award based on the
closing trading price of its common stock on the date of grant.

91

Net Loss per Share

The Company considered ASC 260-10, Earnings per Share, (ASC 260-10) which requires the presentation
of both basic and diluted earnings per share in the Consolidated Statements of Operations. The Company’s basic
net loss per share is computed by dividing net loss by the weighted average number of shares of common stock
outstanding for the period and, if there are dilutive securities, diluted income per share is computed by including
common stock equivalents which includes shares issuable upon the exercise of stock options, net of shares
assumed to have been purchased with the proceeds, using the treasury stock method. All share data retroactively
reflect the shares of the Company’s common stock after giving effect to the 105,187.363-for-one stock split and
the filing of the restated certificate of incorporation.

The Company’s potentially dilutive shares of common stock would be excluded from the diluted weighted-

average number of shares of common stock outstanding as their inclusion in the computation would be anti-
dilutive due to net losses. For the years ended December 31, 2011, 2012 and 2013, non-vested shares, stock
options, restricted stock awards and restricted stock units amounting to zero, 8,108,177 and 8,822,924,
respectively, were excluded from the denominator in the calculation of diluted earnings per share as their
inclusion would have been anti-dilutive.

Period from
December 22
through
December 31,
2011

Year Ended
December 31,
2012

Year Ended
December 31,
2013

(in thousands, except share
amount and per share data)

$

$

(4,381) $ (139,298) $

(159,187)

(0.05) $

(1.44) $

(1.55)

96,370,134

96,562,674

102,698,773

Computation of basic and diluted net loss per share:
Net loss attributable to Endurance International Group Holdings,

Inc.

Net loss per share attributable to Endurance International Group

Holdings, Inc.:
Basic and diluted

Weighted average number of shares of common stock used to

compute net loss per share attributable to Endurance
International Group Holdings, Inc.:

Basic and diluted

Guarantees

The Company has the following guarantees and indemnifications:

In connection with its acquisitions of companies and assets from third parties, the Company may provide
indemnification or guarantees to the sellers in the event of damages for breaches or other claims covered by such
agreements.

In connection with various vendor contracts, including those by which a product or service of a third party is

offered to subscribers of the Company, standard guaranty of subsidiary obligations and indemnification
obligations exist.

Pursuant to the purchase agreement for the acquisition of Homestead, the Company assumed a reseller
agreement between the former owner of Homestead and a reseller. In accordance with the reseller agreement, the
Company has indemnified its reseller for certain losses related to a patent litigation matter. The former owner of
Homestead is defending this action, paying for the legal expenses incurred, and indemnifying the Company,
subject to a deductible and a limit. Any settlements or indemnity claims also remain subject to the terms of
indemnification provided in the purchase agreement. The litigation is in the early stages and the outcome is
unknown and the Company therefore cannot reasonably estimate potential losses at this time.

92

As permitted under Delaware and other applicable law, the Company’s charter and by-laws and those of its

subsidiary companies provide that the Company shall indemnify its officers and directors for certain liabilities,
including those incurred by reason of the fact that the officer or director is, was, or has agreed to serve as an
officer or director of the Company. The maximum potential amount of future payments the Company could be
required to make under these indemnification provisions is unlimited.

The Company leases office space and equipment under various operating leases. The Company has standard
indemnification arrangements under these leases that require the Company to indemnify the lessor against losses,
liabilities and claims incurred in connection with the premises or equipment covered by the Company’s lease
agreements, the Company’s use of the premises, property damage or personal injury and breach of the agreement.

Through December 31, 2013, the Company had not experienced any losses related to these indemnification
obligations and no claims with respect thereto were outstanding other than the Homestead claim as described above.
The Company does not expect significant claims related to these indemnification obligations and consequently
concluded that the fair value of these obligations is negligible and no related liabilities were established.

Recent Accounting Pronouncements

In February 2013, the FASB issued ASU No. 2013-02, Comprehensive Income (Topic 220): Reporting of

Amounts Reclassified Out of Accumulated Other Comprehensive Income (‘‘ASU 2013-02’’) to improve the
reporting of reclassifications out of accumulated other comprehensive income. ASU 2013-02 requires an entity to
report the effect of reclassifications out of accumulated other comprehensive income on the respective line items in
net income if the amount being reclassified is required under U.S. GAAP to be reclassified in its entirety to net
income. For accumulated other comprehensive income reclassification items that are not required under U.S. GAAP
to be reclassified in their entirety into net income in the same reporting period, entities must provide a cross
reference to other required U.S. GAAP disclosures that provide additional detail about those amounts. ASU 2013-
02 became effective for fiscal years, and interim periods within those years, beginning after December 15, 2012.
The adoption of ASU 2013-02 did not have any impact on the Company’s consolidated financial statements.

In March 2013, the FASB issued ASU No. 2013-05, Parent’s Accounting for the Cumulative Translation

Adjustment upon Derecognition of Certain Subsidiaries or Groups of Assets within a Foreign Entity or of an
Investment in a Foreign Entity (‘‘ASU 2013-05’’). ASU 2013-05 addresses the accounting for the cumulative
translation adjustment when a parent either sells a part or all of its investment in a foreign entity or no longer
holds a controlling financial interest in a subsidiary or group of assets that is a nonprofit activity or a business
within a foreign entity. ASU 2013-05 is effective for fiscal years, and interim periods within those years,
beginning after December 15, 2013 and should be applied prospectively. The Company believes the adoption of
ASU 2013-05 will not have any impact on its consolidated financial statements.

In July 2013, the FASB issued ASU No. 2013-11, Presentation of an Unrecognized Tax Benefit When a Net

Operating Loss Carry-forward, a Similar Tax Loss, or a Tax Credit Carry-forward Exists (“ASU 2013-11”) to
clarify that an unrecognized tax benefit, or a portion of an unrecognized tax benefit, should be presented in the
financial statements as a reduction to a deferred tax asset for a net operating loss (“NOL”) carry-forward, a
similar tax loss, or a tax credit carry-forward, with some allowed exceptions. ASU 2013-11 does not impose any
new recurring disclosure requirements because it does not affect the recognition or measurement of uncertain tax
positions. ASU 2013-11 is effective for fiscal years, and interim periods within those years, beginning after
December 15, 2013. The Company believes the adoption of ASU 2013-11 will not have an impact on its
consolidated financial statements.

Reclassifications

In 2013, the Company has reclassified deferred consideration in the consolidated statements of cash flows
from net cash used in investing activities to net cash provided by financing activities. Prior years have also been
reclassified to conform to current year presentation.

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3. Acquisitions

The Company accounts for the acquisitions of businesses using the purchase method of accounting. The
Company allocates the purchase price to the tangible and identifiable intangible assets and liabilities assumed
based on their estimated fair values. Purchased identifiable intangible assets include subscriber relationships,
trade names, developed technology and IPR&D. The methodologies used to determine the fair value assigned to
subscriber relationships is typically based on the excess earnings method that considers the return received from
the intangible asset and includes certain expenses and also considers an attrition rate based on the Company’s
internal subscriber analysis and an estimate of the average life of the subscribers. The fair value assigned to trade
names is typically based on the income approach using a relief from royalty methodology that assumes that the
fair value of a trade name can be measured by estimating the cost of licensing and paying a royalty fee for the
trade name that the owner of the trade name avoids. The fair value assigned to developed technology typically
uses the cost approach. The fair value assigned to IPR&D is based on the cost approach. If applicable, the
Company estimates the fair value of contingent consideration payments in determining the purchase price. The
contingent consideration is then adjusted to fair value in subsequent periods as an increase or decrease in current
earnings in general and administrative expense in the consolidated statements of operations.

Acquisitions—2011

During the Predecessor period in 2011, the Company made a payment of $5.4 million related to contingent

consideration and transaction costs and recorded a $0.4 million adjustment to fair value in the Company’s
consolidated statements of operations for acquisitions made prior to 2010.

Business Combinations—Dotster, Inc.

On July 22, 2011, EIG acquired Dotster, Inc. (“Dotster”), a privately-held leading provider of shared web
hosting and domain name management. Under the terms of the stock purchase agreement, the Company acquired
all of the outstanding common stock of Dotster for an aggregate purchase price of $62.9 million in cash,
including $5.3 million subject to escrow of which the Company received back an aggregate amount of $2.5
million. The remaining cash balance in escrow of $2.8 million was paid to the seller during 2013. Transaction
costs of $0.3 million were recorded as a general and administrative expense in the related consolidated
statements of operations for the Predecessor period.

In connection with the acquisition of Dotster, EIG Investors issued 38,000 shares of series D preferred stock

to investors in exchange for $38.0 million cash (see Note 9), and funded the remainder from existing cash
resources and use of its revolving loan facility.

The Company accounted for the acquisition as a business combination using the purchase method of

accounting. The Company allocated the purchase price to the tangible and identifiable intangible assets and
liabilities assumed based on their estimated fair values. The excess of the purchase price over the aggregate fair
value of identifiable assets and assumed liabilities was recorded as goodwill. The acquisition has carryover tax
deductible goodwill.

Sponsor Acquisition

On December 22, 2011, the Company was acquired by Holdings by acquiring all of the outstanding
preferred and common stock of EIG Investors and its subsidiary companies. In connection with the Sponsor
Acquisition, Holdings issued 100% of its membership interests (which converted into 1,000 shares of the
Company’s common stock as a result of the reorganization of Holdings into a Delaware partnership and
subsequent conversion into a Delaware C-corporation, (see Note 1)) to WP Expedition Midco LLC (converted to
WP Expedition Midco L.P.) (“Midco”) a wholly owned subsidiary of WP Expedition Topco LLC (converted to
WP Expedition Topco L.P.) (“Topco”) and 150,000 shares of its series E preferred stock to an entity owned by
Accel-KKR, the prior private equity sponsor, as a component of the purchase price of the Sponsor Acquisition. In

94

addition, EIG Investors entered into a $350.0 million term loan facility (the “December 2011 Term Loan”), the
proceeds of which were used to repay existing indebtedness (see Note 8).

The aggregate purchase price of $683.1 million, excluding $305.0 million of assumed indebtedness,

consisted of $472.2 million in cash, issuance of 150,000 shares of series E preferred stock for $150.0 million, and
a deemed capital contribution of $55.1 million from the ultimate parent company, Holdings, related to equity
issued in Topco in lieu of cash proceeds to roll-over stockholders. In addition, the purchase consideration
included deferred consideration of $5.7 million which was paid during 2012. Direct transaction expenses of $3.6
million were recorded as general and administrative expense in the related Successor period.

The Company accounted for the Sponsor Acquisition as a purchase using the purchase method of

accounting for business combinations in accordance with ASC 805. The purchase price was pushed down to the
Company’s consolidated financial statements in accordance with SEC Staff Accounting Bulletin Topic 5J (“New
Basis of Accounting Required in Certain Circumstances”) as the majority stockholders of the ultimate parent
company acquired approximately 89% of the class A units of the voting securities of Topco. When using the
push-down basis of accounting, the acquired company’s separate financial statements reflect the new accounting
basis recorded by the acquiring company. The Company’s consolidated financial statements reflect the equity at
the Holdings level and accordingly do not reflect any non-controlling interest held by stockholders in Topco. The
Company allocated the purchase price to the tangible and identifiable intangible assets and liabilities assumed
based on their estimated fair values. The excess of the purchase price over the aggregate fair value of identifiable
assets and assumed liabilities was recorded as goodwill.

The goodwill recorded as part of the Sponsor Acquisition is not deductible for U.S. federal income tax

purposes.

The acquired intangible assets, all of which are being utilized, are composed of $167.0 million in developed

technology, $177.1 million in subscriber relationships and $44.3 million in trade names. Developed technology
has an estimated useful life of ten years. Subscriber relationships and trade names have estimated useful lives of
ten years and 15 years, respectively.

Acquisitions—2012

Business Combination—HostGator.com LLC

On July 13, 2012, the Company acquired all of the membership units of HostGator, a privately-held leading

provider of shared, VPS and dedicated web hosting services to small and medium sized businesses. The
aggregate purchase price was $299.8 million, of which $227.3 million was paid in cash at the closing.
Transaction expenses of $2.4 million were recorded as general and administrative expense. Under the terms of
the purchase agreement (the “HostGator Agreement”), the purchase consideration was subject to a working
capital adjustment, which resulted in an additional $0.8 million that was paid by the Company in January 2013.
The Company has filed a 338(h)(10) election which allows for goodwill and intangible assets recorded as part of
the acquisition to be deductible for U.S. federal income tax purposes. Under the terms of the HostGator
agreement, the Company agreed to compensate the seller for incremental taxes arising from the filing of the
election and recorded $0.8 million as due and payable by the Company at December 31, 2012, which resulted in
a corresponding increase to the purchase price. This amount was paid in April 2013.

The Company was also obligated to pay additional purchase consideration of $73.6 million in two

installments of $49.4 million and $24.2 million, due 12 and 18 months from the acquisition date, respectively. Of
this additional purchase consideration, the net present value of future cash consideration payments consisting of
$47.9 million and $23.0 million, were included in the aggregate purchase price while the remaining $2.7 million
was accreted at the rate of $1.2 million and $1.6 million, in each of the years ended December 31, 2012 and
2013, respectively, in interest expense. During 2013, the Company paid $49.4 million of deferred consideration
resulting in a deferred amount payable of $24.2 million at December 31, 2013. This was fully paid in January

95

2014. Under the terms of the HostGator Agreement, the Company was also obligated to pay amounts deemed to
be future compensation for certain employees in the amounts of $2.9 million and $2.0 million, also due 12 and 18
months from the acquisition date, respectively. These future compensation amounts were accrued to
compensation expense over the service term and the unpaid amounts were recorded as other liability in the
Company’s consolidated balance sheet as of December 31, 2012 and 2013. As of December 31, 2013, the
Company has paid $2.9 million as compensation expense for certain employees.

The Company accounted for the HostGator acquisition as a business combination using the purchase
method of accounting. The Company allocated the preliminary purchase price to the tangible and identifiable
intangible assets and liabilities assumed based on their estimated fair values. Developed technology has an
estimated useful life of ten years and subscriber relationships and trade names have estimated useful lives of 20
years and ten years, respectively. The excess of the purchase price over the fair value of the identifiable assets
and assumed liabilities was recorded as goodwill.

The following table summarizes the preliminary purchase price allocation on the acquisition date and the

estimated fair values of goodwill, intangible assets and tangible assets acquired and liabilities assumed (in
thousands):

Cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets . . . . . . . . . . . . . . .
Property and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax asset . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total assets acquired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total liabilities assumed . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

593
512
2,762
315
116,060
10,000
2,067
189,296

321,605

147
5,102
16,558

21,807

Net assets acquired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$299,798

The acquired intangible assets, all of which are being utilized, are comprised of $1.6 million in developed

technology, $16.9 million in trade names and $97.6 million in subscriber relationships.

Homestead Technologies, Inc.

On September 17, 2012, the Company acquired the assets and assumed certain liabilities in connection with

the acquisition of Homestead Technologies, Inc. (“Homestead”). Homestead offers website and online store
design software which enables individual and business subscribers to build their websites and online stores. The
aggregate purchase price was $61.5 million in cash, consisting of $60.4 million paid at the closing and a working
capital adjustment of $1.1 million paid in December 2012. Transaction expenses of $1.5 million were recorded as
a general and administrative expense.

The Company accounted for the acquisition as a business combination using the purchase method of

accounting. The Company allocated the purchase price to the tangible and identifiable intangible assets and
liabilities assumed based on their estimated fair values. Developed technology has an estimated useful life of five
years and subscriber relationships and trade names both have estimated useful lives of ten years. IPR&D has
been recorded at fair value and is recognized as an indefinite-lived intangible asset until completion or

96

abandonment of the associated research and development efforts. The excess of the purchase price over the fair
value of the identifiable assets and assumed liabilities was recorded as goodwill.

The following table summarizes the Homestead purchase price allocation on the acquisition date and the

estimated fair values of goodwill, intangible assets and tangible assets acquired and liabilities assumed (in
thousands):

Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other assets . . . . . . . . . . . . . . . . . . . . . .
Property and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total assets acquired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Reserves for refunds and chargebacks . . . . . . . . . . . . . . . . . . .
Deferred tax liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total liabilities assumed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,575
399
1,287
58,240
22,063

83,564

2,178
30
17,558
2,337

22,103

Net assets acquired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$61,461

The acquired intangible assets, all of which are being utilized, are composed of $7.7 million in developed
technology, $7.6 million in trade names, $41.6 million in subscriber relationships and $1.3 million for IPR&D.
Goodwill related to the acquisition is not tax deductible.

Other Acquisitions—2012

During the year ended December 31, 2012, the Company made three smaller acquisitions. The aggregate

purchase price of $13.5 million was allocated primarily to long-lived intangible assets of $7.8 million, goodwill
of $6.5 million, deferred tax asset of $0.5 million, offset by deferred revenue of $1.3 million.

For the period ended December 31, 2012, $75.6 million of revenue from the Company’s 2012 acquisitions

was included in the Company’s consolidated statements of operations for the year ended December 31, 2012.

The Company has omitted earnings information related to its acquisitions as it does not separately track
earnings from each of its acquisitions that would provide meaningful disclosure. The Company considers it to be
impracticable to compile such information on an acquisition-by-acquisition basis since activities of integration
and use of shared costs and services across the Company’s business are not allocated to each acquisition and are
not managed to provide separate identifiable earnings from the dates of acquisition.

Under the terms of the asset acquisition purchase agreements, installment payments are payable upon the
resolution of certain contingencies. An aggregate amount of $1.8 million of deferred and earn-out payments were
paid during 2013. The balance of earn-out payments as of December 31, 2013 was $1.7 million after recording a
net increase in deferred and earn-out payments of $0.1 million. Goodwill in the amount of $0.1 million recorded
as part of one of the other acquisitions is deductible for U.S. federal income tax purposes.

Acquisitions—2013

During the year ended December 31, 2013, the Company made three other small acquisitions. Under the

terms of the purchase agreements, the Company acquired all of the outstanding shares of each entity for an
aggregate purchase price of $5.4 million in cash plus deferred consideration payable of $5.5 million. The

97

Company had estimated the fair value of the contingent deferred consideration of one acquisition to be $2.7
million and had recorded the liability in the Company’s consolidated balance sheet as of September 30, 2013.
The Company’s initial public offering in October 2013 resulted in the Company determining that the contingent
consideration was payable in an amount of $2.0 million and made this full and final payment during the three
months ended December 31, 2013. The balance of the estimated earn-out payment of $0.7 million was written-
down and recorded as an increase in current earnings in general and administrative expense in the consolidated
statements of operations. The deferred consideration of $2.8 million for the other acquisition is payable after four
years and is recorded as a long term liability at December 31, 2013. The purchase price of these acquisitions was
preliminarily allocated to long-lived intangible assets of $2.0 million and goodwill of $8.9 million.

During the second quarter of 2013, the Company made an initial investment of $8.8 million to acquire a

17.5% interest in a privately-held company based in the United Kingdom. The agreement provided for the
acquisition of additional equity interests from the shareholders of the non-controlling interest (“NCI”). In
particular, it provided for a call option allowing the Company to acquire an additional equity interest during pre-
specified call periods and a put option (only if the call option is exercised), for the then non-controlling interest
(“NCI”) shareholders to put the remaining equity interest to the Company within pre-specified put periods,
provided that the call option had been exercised during the appropriate call periods. In the fourth quarter of 2013,
the Company exercised the call option in full for an additional $22.2 million in cash to acquire a controlling
interest in the privately held Company.

Under the put option, the NCI shareholders can put their shares to the Company at a price calculated at the

time of the exercise of the put option, subject to a minimum of $24.0 million. As the NCI is subject to a put
option that is outside the control of the Company, it is deemed redeemable non-controlling interest and not
recorded in permanent equity, and is being presented as mezzanine redeemable non-controlling interest on the
consolidated balance sheet, and is subject to the SEC guidance under ASC 480-10-S99, Accounting for
Redeemable Equity Securities.

Upon the exercise of the call option, the Company estimated the fair value of the assets and liabilities in
accordance with the guidance for business combinations, and estimated that the value of the redeemable non-
controlling interest on December 11, 2013 was $20.6 million. The difference between the initial fair value of the
redeemable non-controlling interest and the value expected to be paid upon exercise of the put option is being
accreted over the period commencing December 11, 2013, and up to the end of the first put option period, which
commences on the eighteen month anniversary of the acquisition date. Adjustments to the carrying amount of the
redeemable non-controlling interest are charged to additional paid-in capital.

Non-controlling interest arising from the application of the consolidation rules is classified within the total

stockholders’ equity with any adjustments charged to net loss attributable to non-controlling interest in a
consolidated subsidiary in the consolidated statement of operations.

The estimated purchase price of $31.0 million and minority interest of $20.6 million was allocated on a

preliminary basis primarily to goodwill of $37.7 million, long-lived intangible assets of $28.5 million and
property and equipment of $0.3 million, which were offset by $9.3 million of deferred revenue, other liabilities
of $2.6 million, deferred tax liabilities of $1.9 million and negative net working capital of $1.1 million. Goodwill
allocated to the acquisition is not tax deductible.

For the period ended December 31, 2013, $7.8 million of revenue from the Company’s 2013 acquisitions
was included in the Company’s consolidated statements of operations for the year ended December 31, 2013.

The Company has omitted earnings information related to its acquisitions as it does not separately track
earnings from each of its acquisitions that would provide meaningful disclosure. The Company considers it to be
impracticable to compile such information on an acquisition-by-acquisition basis since activities of integration
and use of shared costs and services across the Company’s business are not allocated to each acquisition and are
not managed to provide separate identifiable earnings from the dates of acquisition.

98

Pro forma Disclosure

The following table includes selected unaudited pro forma financial information from the HostGator and
Homestead business combinations in 2012, as if the acquisition of these entities had occurred on January 1, 2012.
The Company has omitted pro forma disclosures related to its other less significant acquisitions completed
during 2012 and 2013 as the pro forma effect of including the results of these acquisitions since the beginning of
2012 and 2013 would not be materially different than the actual results reported.

The pro forma results include amounts derived from the historical financial results of the acquired

businesses for the period presented and are not necessarily indicative of the results that would have occurred had
the acquisitions been consummated on January 1, 2012. There was no pro forma impact on the results of
operations for 2013, as the HostGator and Homestead acquisitions closed prior to January 1, 2013.

Revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net loss attributable to common stockholders . . . . . . . . . . . . . . . . . . . . . . . . . .
Net loss per share attributable to common stockholders basic and diluted . . . .

Pro forma
For the Year
Ended
December 31,
2012

$ 415,209
$(125,021)
(1.29)
$

4. Fair Value Measurements

The following valuation hierarchy is used for disclosure of the inputs to valuation used to measure fair

value. This hierarchy prioritizes the inputs into three broad levels as follows:

• Level 1 inputs are quoted prices (unadjusted) in active markets for identical assets or liabilities.

• Level 2 inputs are quoted prices for similar assets or liabilities in active markets or inputs that are
observable for the asset or liability, either directly or indirectly through market corroboration, for
substantially the full term of the financial instrument.

• Level 3 inputs are unobservable inputs based on the Company’s own assumptions used to measure

assets and liabilities at fair value.

A financial asset or liability’s classification within the hierarchy is determined based on the lowest level

input that is significant to the fair value measurement.

As of December 31, 2012, the Company’s only financial asset or liability required to be measured on a

recurring basis is the accrued earn-out consideration payable in connection with the 2012 acquisition of
Mojoness Inc. (“Mojo”), through which the Company acquired technology that creates new opportunities for the
Company to engage with its subscribers through an application store.

As of December 31, 2013, the Company’s only financial assets or liabilities required to be measured on a
recurring basis is the accrued earn-out consideration payable in connection with the acquisitions of Mojo. The
Company has classified its liabilities for contingent earn-out consideration related to the acquisitions of Mojo
within Level 3 of the fair value hierarchy because the fair value is determined using significant unobservable
inputs, which included probability weighted cash flows. The Company recorded a $0.3 million change in fair
value of the earn-out consideration related to Mojo as of December 31, 2013 in the Company’s general and
administrative expense in the consolidated statement of operations and comprehensive income. The earn-out
consideration in the table below is included in total deferred consideration in the Company’s consolidated
balance sheets.

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Basis of Fair Value Measurements

Balance at December 31, 2012:
Financial liabilities:
Contingent earn-out consideration . . . . . . . .

Balance

$1,383

Total financial liabilities . . . . . . . . . . . . . . . .

$1,383

Balance at December 31, 2013:
Financial liabilities:
Contingent earn-out consideration . . . . . . . .

$1,655

Total financial liabilities . . . . . . . . . . . . . . . .

$1,655

Quoted Prices
in Active Markets
for Identical Items
(Level 1)

Significant
Other
Observable
Inputs
(Level 2)

Significant
Unobservable
Inputs
(Level 3)

(in thousands)

—

—

—

—

—

—

—

—

$1,383

$1,383

$1,655

$1,655

5. Property and Equipment

Components of property and equipment consisted of the following (in thousands):

Year Ended
December 31,

2012

2013

Software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Computers and office equipment . . . . . . . . . . . . . . . . . . . . .
Furniture and fixtures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . . . .
Construction in process . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

937
33,314
1,570
4,692
748

$ 4,503
59,201
3,715
6,033
1,392

Property and equipment—at cost . . . . . . . . . . . . . . . . . . . . .
Less accumulated depreciation . . . . . . . . . . . . . . . . . . . . . .

41,261
(6,657)

74,884
(25,129)

Property and equipment—net

. . . . . . . . . . . . . . . . . . . . . . .

$34,604

$ 49,715

Depreciation expense related to property and equipment for the Predecessor and Successor periods in 2011,
and the years ended December 31, 2012 and 2013, was $3.5 million, $0.1 million, $6.9 million and $18.6 million,
respectively.

6. Goodwill and Other Intangible Assets

The following table summarizes the changes in the Company’s goodwill balances as of December 31, 2012

and 2013 (in thousands):

Goodwill balance at January 1, 2012 . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill related to 2012 acquisitions . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchase price adjustments for acquisition of the Company . . . . . . . .

Goodwill balance at December 31, 2012 . . . . . . . . . . . . . . . . . . . . . . .
Goodwill related to 2012 acquisition . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill related to 2013 acquisition . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 713,896
217,817
5,033

$ 936,746
844
46,617

Goodwill balance at December 31, 2013 . . . . . . . . . . . . . . . . . . . . . . .

$ 984,207

100

The Company has not recorded any impairment charges related to goodwill. During 2012, the Company
identified certain intangibles and other items recorded with the Sponsor Acquisition with different book and tax
basis. Accordingly, the Company recorded net deferred tax liabilities with a corresponding increase to goodwill.

In accordance with ASC 350, the Company reviews goodwill and other indefinite-lived intangible assets for

indicators of impairment on an annual basis and between tests if an event occurs or circumstances change that
would more likely than not reduce the fair value of goodwill below its carrying amount. In the three months
ended December 31, 2013, the Company completed its annual impairment test of goodwill and other indefinite-
lived intangible assets and determined that there were no indicators of impairment.

At December 31, 2012, other intangible assets consisted of the following (dollars in thousands):

Other intangible assets:
Developed technology . . . . . . . . . . . . . . . . . . .
Subscriber relationships . . . . . . . . . . . . . . . . . .
Trade-names . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intellectual property . . . . . . . . . . . . . . . . . . . . .
IPR&D . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Gross
Carrying
Amount

$176,360
321,469
68,990
2,280
1,340

Total December 31, 2012 . . . . . . . . . . . . . . . . .

$570,439

Accumulated
Amortization

Net Carrying
Amount

$17,490
62,852
9,407
—
—

$89,749

$158,870
258,617
59,583
2,280
1,340

$480,690

Weighted
Average
Useful Life

10 years
13 years
13 years
5 years
—

At December 31, 2013, other intangible assets consisted of the following (dollars in thousands):

Other Intangible assets:
Developed technology . . . . . . . . . . . . . . . . . . .
Subscriber relationships . . . . . . . . . . . . . . . . . .
Trade-names . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intellectual property . . . . . . . . . . . . . . . . . . . . .
IPR&D . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Gross
Carrying
Amount

$183,201
346,506
69,202
2,820
—

Accumulated
Amortization

Net Carrying
Amount

$ 36,195
138,297
20,633
464
—

$147,006
208,209
48,569
2,356
—

$406,140

Weighted
Average
Useful Life

10 years
13 years
13 years
8 years
—

Total December 31, 2013 . . . . . . . . . . . . . . . . .

$601,729

$195,589

The estimated useful lives of the individual categories of other intangible assets are based on the nature of

the applicable intangible asset and the expected future cash flows to be derived from the intangible asset.
Amortization of intangible assets with finite lives is recognized over the period of time the assets are expected to
contribute to future cash flows. The Company amortizes finite-lived intangible assets over the period in which
the economic benefits are expected to be realized based upon their estimated projected cash flows. During the
year ended December 31, 2013 the Company completed its development process of in-process research and
development it had acquired as of December 31, 2012 and the capitalized amount was reclassified to developed
technology as of December 31, 2013 and is being amortized over the estimated useful life.

The Company’s amortization expense is included in cost of revenue in the aggregate amounts of $50.4
million, $1.7 million, $88.1 million and $105.8 million, for the Predecessor and Successor periods in 2011 and
the years ended December 31, 2012 and 2013, respectively.

101

At December 31, 2013, the expected future amortization of the other intangible assets, was approximately as

follows (dollars in thousands):

Year Ending December 31,

2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Amount

$ 92,000
71,000
57,000
46,000
37,000
103,000

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$406,000

7. Investments

In connection with the acquisition of HostGator, the Company assumed a 50% interest in another privately-
held company, with a fair value of $10.0 million. On October 31, 2013, the Company sold 10% of its ownership
interest in this privately-held Company and recorded a $1.5 million note receivable from the buyer and decreased
its investment by $1.5 million. The Company evaluated its remaining 40% ownership interest in this privately-
held company and recognized a $2.6 million impairment on the remaining investment, which is recorded in
equity loss of unconsolidated entities, net of tax, in the Company’s consolidated statement of operations and
comprehensive loss.

On June 6, 2013, the Company made an initial investment of $8.8 million to acquire a 17.5% interest in a

company based in the United Kingdom, which provides online desktop backup services. The agreement also
provided for the acquisition of additional equity interests which the Company exercised on December 11, 2013,
(for more detail see Note 3 to the consolidated financial statements).

Investments in which the Company’s interest is less than 20% and which are not classified as available-for-

sale securities are carried at the lower of cost or net realizable value unless it is determined that the Company
exercises significant influence over the investee company, in which case the equity method of accounting is used.
For those investments in which the Company’s voting interest is between 20% and 50%, the equity method of
accounting is used. Under this method, the investment balance, originally recorded at cost, is adjusted to
recognize the Company’s share of net earnings or losses of the investee company, as they occur, limited to the
extent of the Company’s investment in, advances to and commitments for the investee. These adjustments are
reflected in equity loss (income) of unconsolidated entities, net of tax. The Company recognized net income of
$0.5 million for the year ended December 31, 2013 related to its investments.

As of December 31, 2012 and December 31, 2013, the Company’s carrying value of investments in

privately-held companies, which does not include the Company’s controlling interest was $10.2 million and $6.5
million, respectively.

From time to time, the Company may make new and follow-on investments and may receive distributions

from investee companies. As of December 31, 2013, the Company was not obligated to fund any follow-on
investments in these investee companies.

As of December 31, 2012 and December 31, 2013, the Company did not have an equity method investment

in which the Company’s proportionate share exceeded 10% of the Company’s consolidated assets or income
from continuing operations.

8. Notes Payable

During 2012 and 2013, in connection with a number of transactions, EIG Investors entered into a series of

amendments to its December 2011 Term Loan as described below. At December 31, 2012, notes payable

102

consisted of first and second lien term loan facilities with an aggregate principal amount outstanding of $1,115.0,
million which bore interest at LIBOR-based rates of 6.25% and 10.25%, respectively, and a bank revolver loan of
$15.0 million, which bore interest at a LIBOR-based rate of 7.75%. At December 31, 2013, notes payable
consisted of a first lien term loan facility with a principal amount outstanding of $1,047.4 million, which bore
interest at a LIBOR-based rate of 5.00%.

December 22, 2011

On December 22, 2011, the Company entered into the December 2011 Term Loan for an initial total

commitment of $385.0 million, consisting of a term loan in the original principal amount of $350.0 million and a
revolving credit commitment (“Revolver”) in an aggregate principal not to exceed $35.0 million. At that date the
Company had an outstanding term loan of $305.0 million which was repaid in full.

The loans automatically bore interest at the bank’s reference rate unless the Company provided notice to opt

for LIBOR rate loans. The interest rate for a reference rate loan was 5.25% per annum plus the greater of the
Prime Rate, the Federal Funds Effective Rate plus half of one percent, an Adjusted LIBOR rate or 2.5%. The
interest rate for a LIBOR loan was 6.25% plus the greater of the LIBOR rate or 1.5%.

The closing fees plus certain other finance costs related to the issuance of the term loan (“deferred financing

fees”) totaling $21.4 million were deferred and were amortized over the 6 year term of the term loan.
Amortization of $0.1 million was included in interest expense in the consolidated statements of operations for the
successor period.

January 2012 to November 8, 2012

On April 20, 2012, the Company entered into a new six-year term loan (the “April 2012 Term Loan”) for

$535.0 million and an increase in the revolving credit commitment (“Revolver”) by $20.0 million to $55.0
million. The previously outstanding term loan balance of $349.1 million was repaid in full. The Company
concluded that the April 2012 Term Loan was a debt modification in accordance with ASC 470-50, Debt—
Modifications and Extinguishments (“ASC 470-50”), and as such all third-party costs incurred to modify the debt
of $0.6 million were expensed. Additional financing related costs of $9.2 million were incurred and were
recorded as deferred financing costs with an amortization period of six years.

On July 13, 2012, the Company entered into an amended and restated financing agreement (the “July

Financing Amendment”) for an additional $135.0 million of term loans, a second lien credit agreement (the
“Second Lien Agreement”) for $140.0 million and an increase in the Revolver by $20.0 million to $75.0 million.
The Company concluded that the July Financing Amendment was a debt modification in accordance with ASC
470-50, and as such all third-party costs incurred to modify the debt of $0.7 million were expensed. Additional
financing costs of $12.8 million were incurred and were recorded as deferred financing costs with an
amortization period of six years.

The loans automatically bore interest at the bank’s reference rate unless the Company provided notice to opt

for LIBOR-based interest rate loans. The interest rate for a reference rate loan was 5.25% per annum plus the
greater of the prime rate, the federal funds effective rate plus 0.5%, an adjusted LIBOR rate or 2.50%. The
interest rate for a LIBOR-based loan was 6.25% plus the greater of the LIBOR rate or 1.50%. The interest on
reference rate loans were paid at the end of each quarter and the interest on LIBOR based loans on the maturity
date of each LIBOR-based loan. A non-refundable fee, equal to 0.50% of the daily unused principal amount of
the Revolver, was payable in arrears on the last day of each fiscal quarter. The interest rate under the Second
Lien Agreement for a LIBOR-based loan was 9.50% plus the greater of the LIBOR rate or 1.50%.

Debt Refinancing—November 9, 2012

On November 9, 2012, the Company entered into the November Financing Amendment (“November 2012

Financing Amendment”) for a new First Lien term loan in the original principal amount of $800.0 million

103

(“November 2012 First Lien”), a revolver in aggregate principal amount not to exceed $85.0 million (“November
2012 Revolver”) and a new Second Lien credit agreement (“November 2012 Second Lien”), for an original
principal amount of $315.0 million.

The Company concluded that the November 2012 Financing Amendment was a debt extinguishment in
accordance with ASC 470-50, which requires the term loans be recorded at fair value. The November 2012
Financing Amendment modified the July Financing Amendment. At the time of the November 2012 Financing
Amendment, the April 2012 Term Loan, as modified by the July Financing Amendment, and the Second Lien
facility had balances of $668.3 million and $140.0 million, respectively. The term loans have been recorded at
face value which equaled fair value, and as such all expenses paid to and on behalf of the lender were expensed.
Third-party financing related costs of $1.5 million were incurred and recorded as deferred financing costs with an
amortization period based on the remaining terms of the loans.

Under the November 2012 First Lien and November 2012 Second Lien, the term loans would have mature

on November 9, 2019 and May 9, 2020, respectively, and the November 2012 Revolver matures on
December 22, 2016. Commencing on March 28, 2013, the November 2012 First Lien had a mandatory
repayment of $2.0 million at the end of each quarter.

The loans automatically bore interest at the bank’s reference rate unless the Company gave notice to opt for
LIBOR-based interest rate loans. For the November 2012 First Lien, the interest rate for a reference rate loan was
reduced to 4.00% per annum plus the greater of the prime rate, the federal funds effective rate plus 0.50%, an
Adjusted LIBOR rate or 2.25%. The interest rate for a LIBOR based loan was 5.00% plus the greater of the
LIBOR rate or 1.25%. For the November 2012 Second Lien, the interest rate for a LIBOR-based loan was 9.00%
plus the greater of the LIBOR rate or 1.25%. The interest on reference rate loans was payable at the end of a
quarter and the interest on the LIBOR-based interest rate loans on the maturity date of each LIBOR loan. The
interest rate for an Alternate Base Rate (“ABR”) Revolver loan is 5.25% per annum plus the greater of the prime
rate, the federal funds effective rate plus 0.50%, an adjusted LIBOR rate or 2.25%. The interest rate for a LIBOR
based Revolver loan is 6.25% per annum plus the greater of the LIBOR rate or 1.50%. The November 2012 First
Lien also had a non-refundable fee, equal to 0.50% of the daily unused principal amount of the November 2012
Revolver payable in arrears on the last day of each fiscal quarter, commencing on December 31, 2012.

During the year ended December 31, 2012, the Company made mandatory repayments on term loan
facilities in an aggregate amount of $2.7 million. For the year ended December 31, 2012, amortization of
deferred financing costs of $4.6 million, respectively, was included in interest expense in the consolidated
statements of operations.

Debt Refinancing—August 9, 2013

On August 9, 2013, the Company entered into the Incremental Amendment to the Second Amended and

Restated Credit Agreement (the “August 2013 First Lien”) and borrowed an additional $90.0 million of
incremental term loans. In connection with the August 2013 First Lien, the Company repaid the $37.0 million
then outstanding under the November 2012 Revolver. The Company concluded that the August 2013 First Lien
was a debt modification in accordance with ASC 470-50, and as such all third-party costs incurred to modify the
debt were expensed.

The August 2013 First Lien modified the November 2012 First Lien. At the time of the August 2013 First
Lien, the November 2012 First Lien had a balance of $796.0 million. Additional financing costs of $1.3 million
were incurred, which were recorded as deferred financing costs with an amortization period based on the
remaining term of the loan.

Amortization of $0.3 million was included in interest expense for the year ended December 31, 2013,
related to deferred financing costs from the November 2012 Financing Amendment and the August 2013 First
Lien.

104

In connection with the August 2013 First Lien, the interest rates for the term loan and the November 2012

Revolver remained the same as under the November 2012 First Lien.

Debt Refinancing—November 25, 2013

In November 2013, following its initial public offering, the Company repaid in full its November 2012
Second Lien of $315.0 million and increased the First Lien term loan facility by $166.2 million to $1,050.0
million, thereby reducing its overall indebtedness by $148.8 million. The Company also increased the November
2012 Revolver by $40.0 million to $125.0 million, all of which was available for borrowing.

The Company concluded that the November 2013 Financing Agreement was a debt extinguishment in
accordance with ASC 470-50, which requires the term loans be recorded at fair value. The November 2013
Financing Agreement modified the August 2013 First Lien. At the time of the November 2013 Financing
Agreement, the August 2013 First Lien, and the Second Lien facility had balances of $883.8 million and $315.0
million, respectively. The term loan has been recorded at face value which equaled fair value, and as such, all
expenses paid to and on behalf of the lender were expensed. Third-party financing related costs of $0.4 million
were incurred and recorded as deferred financing costs with an amortization period based on the remaining term
of the loan.

Effective November 25, 2013, the interest rate for a LIBOR based interest loan has been reduced to 4.00%
plus the greater of the LIBOR rate or 1.00% from 5.00% plus the greater of the LIBOR rate or 1.25%. Interest is
payable at the end of each quarter from the date of the refinancing, except for interest accrued on the mandatory
repayment, which is due at the end of each calendar quarter.

Commencing on December 31, 2013, the new first lien facility has a mandatory repayment of approximately

$2.6 million at the end of each quarter. There was no change to the maturity dates of the First Lien facility and
Revolver, which mature on November 9, 2019 and December 22, 2016, respectively.

At December 31, 2012 and 2013, notes payable consisted of the following (dollars in thousands):

December 31,
2012

December 31,
2013

LIBOR First Lien term loan . . . . . . . . . . . . . . . . . . . .
LIBOR Second Lien term loan . . . . . . . . . . . . . . . . .
LIBOR Revolver loan . . . . . . . . . . . . . . . . . . . . . . . .

$ 800,000
315,000
15,000

$1,047,375
—
—

$1,130,000

$1,047,375

The maturity of the notes payable at December 31, 2013 is as follows (dollars in thousands):

2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Amount

10,500
10,500
10,500
10,500
10,500
994,875

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,047,375

Interest

The Company recorded $24.4 million, $0.8 million, $53.0 million and $85.7 million in interest expense and
service fees for the Predecessor and Successor periods in 2011 and the years ended December 31, 2012 and 2013,

105

respectively. For the years ended December 31, 2012 and 2013, interest expense included $1.2 million and $1.7
million, respectively, related to the accretion of present value for the deferred consideration and deferred bonus
payments related to the HostGator acquisition.

As of December 31, 2012, the interest rates on the LIBOR-based First Lien, Second Lien and Revolver
loans were 6.25%, 10.25% and 7.75%, respectively. As of December 31, 2013, the interest rate on the LIBOR-
based First Lien loan was 5.00%.

The following table provides a summary of interest rates and interest expense for the Predecessor and

Successor Periods in 2011, and the years ended December 31, 2012 and 2013, (dollars in thousands):

Interest rate—LIBOR . . . . . . . . .
Interest rate—reference . . . . . . .
Non-refundable fee—unused

facility . . . . . . . . . . . . . . . . . . .

Interest expense and service

fees . . . . . . . . . . . . . . . . . . . . .

Amortization of deferred

financing fees . . . . . . . . . . . . .

Amortization of net present

value of deferred
consideration . . . . . . . . . . . . . .

Loss on extinguishment of term

loans . . . . . . . . . . . . . . . . . . . .

Period from January 1,
2011 through
December 21,
2011

8.00%-11.25%
8.75% to 12.25%

0.50%

24,435

23,781

—

—

$

$

$

$

Period from December 21,
2011 through December 31,
2011

Year Ended
December 31, 2012

Year Ended
December 31,
2013

7.75%
8.50%

0.50%

$ 757

$ 98

$ —

$ —

6.25%-11.00% 5.00%-10.25%
7.75% to 11.00% 6.25%-10.25%

0.50%

0.50%

52,995

4,466

1,093

67,611

$

$

$

$

85,655

260

1,701

10,833

$

$

$

$

The November 2013 Financing Amendment contained certain restrictive financial covenants, including a net

leverage ratio, restrictions on the payment of dividends, as well as reporting requirements. Additionally, the
November 2013 Financing Amendment contained certain negative covenants and defined certain events of
default, including a change of control and non-payment of principal and interest, among others, which could
result in amounts becoming payable prior to their maturity dates. The Company was in compliance with all
covenants at December 31, 2012 and 2013.

Substantially all of the Company’s assets are pledged as collateral for the outstanding loan commitments

with the exception of certain excluded equity interests and the exception of certain restricted cash balances and
bank deposits permitted under the terms of the Financing Agreement.

9. Stockholders’ Equity

Preferred Stock

The Company has 5,000,000 shares of authorized preferred stock, par value $0.0001. There are no preferred

shares issued or outstanding as of December 31, 2013.

Common Stock

The Company has 500,000,000 shares of authorized common stock, par value $0.0001. On December 22,

2011, in connection with the Sponsor Acquisition, 105,187,363 shares of common stock were issued for an
aggregate amount of $507.4 million, net of issuance costs, consisting of cash of $452.3 million and a deemed
capital contribution of $55.1 million.

106

Voting Rights

All holders of common stock are entitled to one vote per share.

Initial Public Offering—October 2013

As disclosed in Note 1, the Company completed its initial public offering in October 2013. The following

table provides a summary of the Company’s outstanding shares of common stock as of December 31, 2013:

Common shares issued—prior to initial public offering . . . . . . . . . . . . . . . . . .
Common shares issued at initial public offering . . . . . . . . . . . . . . . . . . . . . . . .
Restricted stock awards granted as vested at initial public offering . . . . . . . . .

Outstanding
Shares

103,695,318
21,049,004
22,222

Shares of common stock outstanding at December 31, 2013 . . . . . . . . . . . . . .

124,766,544

Restricted shares are not considered outstanding until they are vested.

Successor period—(December 22, 2011—April 20, 2012)

Series E Preferred Stock

The Company had 150,000 authorized shares of series E preferred stock, par value $0.01 (“Series E”).

Dividends

Holders of the Series E were entitled to receive dividends, when, as and if dividends were declared by the

board of the Company and would have accumulated, whether or not dividends were declared. The Series E were
issued on December 22, 2011 and accrued a cumulative dividend at the rate of 12% per annum, based on a 360-
day year consisting of twelve 30-day months, compounded on the last day of each calendar quarter beginning
December 31, 2012.

Redemption

The Series E was redeemable in whole or in part by the Company at a price equal to the Liquidation
Preference amount of $1,000 per share, plus accrued dividend amounts at the date of redemption. On April 20,
2012, in connection with the financing from the April 2012 Term Loan, the Company redeemed all of the
outstanding shares of Series E for $150.0 million plus accrued dividends of $6.0 million.

Predecessor Period (January 1, 2011—December 21, 2011)

On January 1, 2011, EIG Investors had authorized stock of 275,000 shares of preferred stock (par value

$0.01) consisting of 75,000 shares of series A preferred stock (“Series A”), 75,000 shares of series B preferred
stock (“Series B”), 75,000 shares of series C preferred stock (“Series C”), 50,000 undesignated and 2,500 shares
of common stock, par value $0.01. In July 2011, an amendment to the Certificate of Incorporation authorized
75,000 additional shares of series D preferred stock (“Series D”). In connection with the acquisition of Dotster
(see Note 3), 38,000 shares of Series D were issued to investors in exchange for cash.

December 21, 2011 represented the last day prior to the Sponsor Acquisition.

Dividends

The Series A accrued dividends at the rate of 25% per annum, compounded on the last day of each calendar
quarter. The Series C and Series D accrued dividends at the rate of 25% per annum, compounded on the last day
of each calendar year. The Series B was not entitled to any dividend.

107

Redemption

In October 2011, the Company fully redeemed the Series C and the Series D plus the accrued dividends for

a total of $65.8 million. At any time, the majority holders of the Prior Parent could require the holders of the
Series A to exchange their shares for the same number of class A units in the Prior Parent. Accordingly, on
December 13, 2011, the outstanding balance of 5,998,500 shares of Series A was exchanged.

In 2009, the board of the Prior Parent resolved that upon a sale of the Company a discretionary bonus pool

shall be established for certain employees of the Company and that the amount, distribution and participants
would be determined by the board at the time of sale. Accordingly, on November 1, 2011, the board approved the
allocation of certain profits interests resulting from the proposed merger and sale of the Company. An amount of
$5.0 million was recorded in general and administrative expense in the Predecessor period in 2011.

10. Stock-Based Compensation

The Company follows the provisions of ASC 718, which requires the measurement and recognition of all

stock-based payment awards (“stock-based awards”) made to employees, non-employee directors and
consultants.

The Company recognizes stock-based compensation expense for stock-based awards based on the grant date

fair value of the awards on a straight-line basis over the requisite service period for those stock-based awards
subject to time vesting and when it was probable a performance target would be met for those stock-based
awards with vesting that is subject to the achievement of performance targets.

Unless otherwise determined by the Company’s board of directors, stock-based awards granted prior to the

initial public offering generally vest over a four-year period or had vesting that was dependent on the
achievement of specified performance targets. The fair value of these stock-based awards was determined as of
the grant date of each award using an option-pricing model and assuming no pre-vesting forfeiture of the awards.

Given the absence of an active trading market for the Company’s common stock prior to the completion of
its initial public offering, the fair value of the equity interests underlying stock-based awards was determined by
the Company’s management. In doing so, valuation analyses were prepared in accordance with the guidelines
outlined in the American Institute of Certified Public Accountants Practice Aid, Valuation of Privately-Held-
Company Equity Securities Issued as Compensation, and were used by the Company’s management to assist in
determining the fair value of the equity interests underlying its stock-based awards. Each equity interest was
granted with a “threshold amount” meaning that the recipient of an equity security only participated to the extent
that the Company appreciated in value from and after the date of grant of the equity interest (with the value of the
entity as of the grant date being the “threshold amount”). The assumptions used in the valuation models were
based on future expectations combined with management’s judgment. In the absence of a public trading market,
the Company’s management exercised significant judgment and considered numerous objective and subjective
factors to determine the fair value of the stock-based awards as of the date of each award. These factors included:

•

•

•

•

•

•

•

contemporaneous or retrospective valuations for the Company and its securities;

the rights, preferences, and privileges of the stock-based awards relative to each other as well as to the
existing shareholders;

lack of marketability of the Company’s equity securities;

historical operating and financial performance;

the Company’s stage of development;

current business conditions and projections;

hiring of key personnel and the experience of the Company’s management team;

108

•

•

•

•

•

risks inherent to the development of the Company’s products and services and delivery of its solutions;

trends and developments in the Company’s industry;

the threshold amount for the stock-based awards and the values at which the stock-based awards would
vest;

the market performance of comparable publicly traded companies;

likelihood of achieving a liquidity event, such as an initial public offering or a merger or acquisition of
the Company given prevailing market conditions; and

• U.S. and global economic and capital market conditions.

The Company completed its initial public offering in October 2013, and determined that the performance

targets associated with the performance-based stock awards were met in full and consequently the performance-
based stock awards would be fully vested. However, effective prior to the first day of public trading of the
Company’s common stock, the Company accelerated the vesting of 2,167,870 shares of common stock issued in
respect of the time-based stock awards and modified the vesting of 3,574,637 shares issued in respect of the
performance-based stock awards so that 2,580,271 shares of common stock were fully vested and 994,366 shares
of common stock will follow the same vesting schedule as the time-based stock awards that were granted on the
same date as such performance-based stock awards.

The Company recognized stock-based compensation expense of approximately $1.4 million for the shares

of common stock issued in respect of the performance-based stock awards that vested at closing of its initial
public offering and $2.4 million for the acceleration of vesting for a portion of the shares of common stock issued
in respect of previously unvested time-based stock awards.

Total stock-based compensation expense recognized for the time-based vesting stock awards was $2.3
million and $6.5 million for the years ended December 31, 2012 and 2013, respectively. No compensation
expense was recognized for the year ended December 31, 2012 for the performance-based stock awards, since in
the opinion of management, it was not then probable that any of the performance targets necessary for the
performance-based stock awards to vest would have been met prior to their expiration. Total stock-based
compensation expense recognized for the performance-based stock awards was $1.4 million for the year ended
December 31, 2013, since the performance targets necessary for the performance-based stock awards were met
prior to their expiration. The Company will recognize a recovery of expense if the actual forfeiture rate for the
time-based stock awards is higher than estimated.

The following tables present a summary of the stock-based awards activity for the years ended

December 31, 2012 and 2013 for time-based vesting stock awards and performance-based vesting stock awards
that were granted prior to the Company’s initial public offering (dollars in thousands):

Granted
Forfeitures
Vested

Non-Vested at December 31, 2012

Granted
Forfeitures
Vested

Non-Vested at December 31, 2013

109

Time-Based Vesting
Stock Awards(1)

5,086,728
(10,762)
(375,879)

4,700,087

166,839
(17,837)
(4,120,756)

728,333

Granted
Forfeitures
Vested

Non-Vested at December 31, 2012

Granted
Forfeitures
Vested

Non-Vested at December 31, 2013

Performance-Based
Vesting
Stock Awards(1)

3,418,853
(10,762)
—

3,408,091

166,839
(17,916)
(2,828,681)

728,333

(1) The aggregate intrinsic value of restricted stock awards is calculated as the fair value of the common stock

on December 31, 2013 of $14.18 per share.

In connection with the initial public offering the Company granted restricted stock units under the prior
equity plan. The following table provides a summary of the restricted stock units that were granted in connection
with the initial public offering under this plan and the non-vested balance as of December 31, 2013(dollars in
thousands except exercise price):

Granted
Forfeitures
Vested and unissued

Non-vested at December 31, 2013

Restricted Stock Units

531,719
—

(243,705)

288,014

Weighted
Average
Grant Date
Fair Value

$12.00
—
$12.00

$12.00

As of December 31, 2013, there was $1.0 million of unrecognized compensation expense with respect to the
time-based stock awards that were expected to be recognized over a weighted average period of 2.3 years. As of
December 31, 2013, there was unrecognized compensation expense of $0.3 million with respect to the non-
vested performance-based stock awards that were expected to be recognized over a weighted average period of
2.2 years. As of December 31, 2013, there was $3.5 million of unrecognized compensation expense with respect
to the restricted stock units that were expected to be recognized over a weighted average period of 2.2 years.

2013 Stock Incentive Plan

The 2013 Stock Incentive Plan (the “2013 Plan”) became effective upon the closing of our initial public
offering. The 2013 Plan of the Company provides for the grant of options, stock appreciation rights, restricted
stock, restricted stock units and other stock-based awards to employees, officers, directors, consultants and
advisors of the Company.

Under the 2013 Plan, the Company may issue up to 18,000,000 shares of the Company’s common stock. At

December 31, 2013, 11,161,556 shares were available for grant under the Plan.

110

At December 31, 2013, the Company has reserved the following shares of common stock for future

issuance:

Common stock options granted and outstanding
Restricted stock unit awards granted and unissued
Shares available for future grant under the 2013 stock incentive plan

Total shares of authorized common stock reserved for future issuance

Restricted stock awards granted and issued

Total shares authorized to be issued under
2013 Stock Incentive Plan

As of
December 31,
2013

5,619,671
481,623
11,161,556

17,262,850

737,150

18,000,000

In connection with the initial public offering the Company granted stock option awards, restricted stock-

based awards and restricted stock units under its 2013 Stock Incentive Plan. The following table provides a
summary of the Company’s non-vested common stock at the date of the initial public offering and new stock-
based awards, consisting of restricted stock units that were granted in connection with the initial public offering
as well as stock options, restricted stock awards and restricted stock units that were granted under the 2013 Stock
Incentive Plan and the non-vested balance as of December 31, 2013(dollars in thousands except exercise price):

Weighted-
Average
Exercise
Price

Weighted-
Average
Remaining
Contractual Term
(In Years)

Stock
Options

Granted—October 25, 2013
Exercised
Canceled

Outstanding at December 31, 2013

Exercisable at December 31, 2013

5,623,671

$12.00

— $ —
$12.00

(4,000)

5,619,671

$12.00

113,714

$12.00

Vested and expected to vest at December 31, 2013(1)

5,504,052

$12.00

9.8

9.8

9.8

Aggregate
Intrinsic
Value(2)

$ —

$12,251

$

248

$11,999

(1) This represents the number of vested options as of December 31, 2013 plus the number of unvested options

outstanding as of December 31, 2013, which has been reduced using an estimated forfeiture rate.
(2) The aggregate intrinsic value was calculates based on the positive difference between the estimated fair

value of the Company’s common stock on December 31, 2013 of $14.18 per share, or the date of exercise as
appropriate, and the exercise price of the underlying options.

Granted
Vested
Canceled

Unvested at December 31, 2013

Restricted Stock Awards

741,150
(22,222)
(4,000)
714,928

Weighted
Average
Grant Date
Fair Value

$12.00
$12.00

$12.00

(1) The aggregate intrinsic value of restricted stock awards is calculated as the fair value of the common stock

on December 31, 2013 of $14.18 per share.

111

Granted
Vested and unissued
Canceled

Unvested at December 31, 2013

Restricted Stock Units

481,623
(20,067)
—

461,556

Weighted
Average
Grant Date
Fair Value

$12.00
$12.00
—

$12.00

For stock options issued under the Plan, the fair value of each option is estimated on the date of grant, and
an estimated forfeiture rates is used when calculating stock-based compensation expense for the period. Stock
options typically vest over four years and the Company recognizes compensation expense on a straight-line basis
over the requisite service period of the award. The Company uses the Black-Scholes option pricing model to
estimate the fair value of stock option awards and determine the related compensation expense. The assumptions
used to compute stock-based compensation expense for awards granted under the 2013 Stock Incentive Plan are
as follows:

Risk-free interest rate
Expected volatility
Expected life (in years)
Expected dividend yield

2013

1.9%
60.0%
6.25
—

The risk-free interest rate assumption was based on the U.S. Treasury zero-coupon bonds with maturities
similar to those of the expected term of the award being valued. The Company bases its estimate of expected
volatility using volatility data from comparable public companies in similar industries and markets because there
is currently limited public history for the Company’s common stock, and therefore, a lack of market-based
company-specific historical and implied volatility information. The weighted-average expected life for employee
options reflects the application of the simplified method, which represents the average of the contractual term of
the options and the weighted-average vesting period for all option tranches. The simplified method has been used
since the Company does not have sufficient historical exercise data to provide reasonable basis upon which to
estimate expected term due to a limited history of stock option grants. The assumed dividend yield was based on
the Company’s expectation of not paying dividends in the foreseeable future. In addition, the Company has
estimated expected forfeitures of stock options based on management’s judgment due to the limited historical
experience of forfeitures. The forfeiture rate was not material to the calculation of stock-based compensation
expense. Unless otherwise determined by the Company’s board of directors, stock-based awards granted at the
time of the initial public offering and subsequent to the initial public offering, generally vest annually over a
four-year period. The Company recognized approximately $2.9 million of stock-based compensation expense
during the year ended December 31, 2013 for awards granted under the 2013 Stock Incentive Plan.

As of December 31, 2013, there was $36.8 million of unrecognized compensation expense with respect to

stock option awards that was expected to be recognized over a weighted average period of 3.8 years. As of
December 31, 2013, there was $8.2 million of unrecognized compensation expense with respect to restricted
stock awards that was expected to be recognized over a weighted average period of 3.8 years. As of
December 31, 2013, there was unrecognized compensation expense of $5.5 million with respect to the restricted
stock units that was expected to be recognized over a weighted average period of 3.8 years.

112

The following table presents total stock-based compensation expense for the time-based stock awards,

performance—based stock awards and awards issued under the 2013 Stock Incentive Plan included in the
Company’s consolidated statement of operations and comprehensive loss (in thousands):

Predecessor

Period from
January 1
through
December 11,
2011
$ —
—
—
1,000
$1,000

Period from
December 22
through
December 31,
2011
$—
—
—
—
$—

Successor

Year Ended
December 31,
2012

Year Ended
December 31,
2013

$

26
266
133
1,883
$2,308

$

126
459
267
9,911
$10,763

Cost of revenue . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . .
Engineering and development
. . . . . . . . . . .
General and administrative . . . . . . . . . . . . . .
Total operating expense . . . . . . . . . . . . . . . .

11. Dividend

On November 9, 2012, the Company paid a dividend in the aggregate amount of $300.0 million to
shareholders and non-vested shareholders of the Company. The Company paid a $289.5 million dividend to
existing shareholders of the Company and $10.5 million to the non-vested shareholders of the Company. At the
time the dividend was paid, a special authorization was made by the board of directors of the Company to allow
the non-vested shareholders to participate since at that date the non-vested shareholders were not entitled to
receive a dividend. The non-vested shareholders’ participation was subject to certain aggregate payments first
being made to the existing shareholders of the Company which had not yet been met. For accounting purposes
the dividend paid to the non-vested shareholders is treated as a modification of the original non-vested share
award resulting in the measurement of compensation expense equal to the amount of the dividend. Certain of the
non-vested shareholders were required to enter into clawback arrangements whereby if the non-vested
shareholder’s employment with the Company terminated under certain defined conditions prior to the non-vested
shareholder’s vesting in the non-vested shares, all or a portion of the dividend would be required to be repaid to
the Company. Compensation expense related to the dividend amount subject to clawback arrangements with a
future service requirement were being recognized over the future service period. Generally, the amount of the
dividend subject to clawback reduced over time as the non-vested shares vest. For the dividend paid to the non-
vested shareholders, $9.8 million was recorded in general and administrative expense in the year ended
December 31, 2012 since this dividend amount was not attributable to a future service requirement by the class
non-vested shareholders. The Company recorded the remaining $0.7 million of compensation expense during
2013.

12. Income Taxes

We account for income taxes in accordance with authoritative guidance, which requires the use of the asset
and liability method. Under this method, deferred income tax assets and liabilities are determined based upon the
difference between the consolidated financial statement carrying amounts and the tax basis of assets and
liabilities and are measured using the enacted tax rate expected to apply in the years in which the differences are
expected to be reversed.

The domestic and foreign components of loss before income taxes for the periods presented (dollars in

thousands):

United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total loss before income taxes . . . . . . . . . . . . . .

113

Year Ended

December 31,
2012
$(216,478)

—

$(216,478)

December 31,
2013
$(158,481)
(2,894)
$(161,375)

The components of the provision (benefit) for income taxes consisted of the following (dollars in

thousands):

Predecessor

Period from
January 1,
2011 through
December 21,
2011

Period from
December 22,
2011 through
December 31,
2011

Successor

Year Ended
December 31,
2012

Year Ended
December 31,
2013

Current:
U.S. federal . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ —
126
—

Total current provision . . . . . . . . . . . . . . . . .

126

Deferred:
U.S. federal . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in valuation allowance . . . . . . . . . . .

Total deferred provision . . . . . . . . . . . . . . . .

Total expense (benefit) . . . . . . . . . . . . . . . . .

$

(23,112)
(5,482)
—
28,594

—

126

$ —
10
—

10

(2,240)
(516)
—
—

(2,756)

$ —
407
—

$ —
267
914

407

1,181

(64,295)
(13,315)
—
—

(77,610)

(50,007)
(8,852)
(1,590)
55,672

(4,777)

$(2,746)

$(77,203)

$ (3,596)

The Company had a net deferred tax liability at the end of 2012. During 2013, the Company’s net deferred
tax liability was eliminated due mainly to a reduction in a deferred liability related to definite-lived intangibles
and for current period losses resulting in an increase to offsetting deferred tax assets. On December 22, 2011, the
Company was acquired by Holdings. The Company recorded its intangible assets at fair value as a result of the
acquisition. For U.S. GAAP purposes the definite-lived intangible assets have accelerated amortization, while for
tax purposes the intangible assets maintained their historical basis and lives. As such, a deferred tax liability was
established through purchase accounting. The reversal of the 2012 deferred tax liability in 2013 resulted in a
deferred tax benefit in 2013. The Company established a valuation allowance on substantially all of their
deferred tax assets during the year ended December 31, 2013. The benefit has been reduced after the
establishment of the valuation allowance by the deferred tax expense associated with the tax amortization of
assets that have an indefinite life for U.S. GAAP purposes. The state income tax is primarily driven by states who
tax the Company based on a gross margin tax. The Company also has a subsidiary in Brazil that is generating
taxable income and is solely driving the current foreign tax.

The following table presents a reconciliation of the statutory federal rate, and the Company’s effective tax

rate, for the periods presented:

Year Ended

December 31,
2012

December 31,
2013

U.S. federal taxes at statutory rate . . . . . . . . . . . . . . .
State income taxes, net of federal benefit
. . . . . . . . .
Permanent differences . . . . . . . . . . . . . . . . . . . . . . . .
Foreign rate differential . . . . . . . . . . . . . . . . . . . . . . .
Change in valuation allowance—US . . . . . . . . . . . . .
Change in valuation allowance—foreign . . . . . . . . . .
Rate change . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other

34.0%
3.6
(2.5)

0.4
0.2

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

35.7%

34.0%
3.2
(2.1)
(0.2)
(34.0)
(0.5)
0.4
1.4

2.2%

114

The provision (benefit) for income taxes shown on the consolidated statements of operations differs from

amounts that would result from applying the statutory tax rates to income before taxes primarily because of state
income taxes and certain permanent expenses that were not deductible, as well as the application of valuation
allowances against U.S. and foreign assets.

The significant components of the Company’s deferred income tax assets and liabilities as of December 31,

2012 and December 31, 2013 are as follows (in thousands):

Deferred income tax assets:
Net operating loss carry forward . . . . . . . . . . . . . . . . . . . .
Other
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred compensation . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other reserves . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . .

2012

2013

$ 56,398
330
387
9,127
9,971
—

$ 87,784
1,598
556
11,622
5,848
2,788

Total deferred income tax assets . . . . . . . . . . . . . . . . . . . .

76,213

110,196

Deferred income tax liabilities:
Purchased intangible assets . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total deferred income tax liabilities . . . . . . . . . . . . . . . . .
Valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(85,836)
(4,679)
(1,184)

(91,699)
—

(56,848)
(10,736)
(16)

(67,600)
(55,786)

Net deferred income tax assets/(liabilities) . . . . . . . . . . . .

$(15,486)

$ (13,190)

As of December 31, 2013, the Company had NOL carry-forwards available to offset future U.S. federal

taxable income of approximately $214.2 million and future state taxable income by approximately $152.8
million. These NOL carry-forwards expire on various dates through 2033. As of December 31, 2013, the
Company had NOL carry-forwards in foreign jurisdictions available to offset future foreign taxable income by
approximately $33.7 million. India has loss carry-forwards totaling $2.1 million that expire in 2021. The
Company also has loss carry-forwards in the United Kingdom of $31.6 million and these losses do not expire.

Utilization of the NOL carry-forwards may be subject to an annual limitation due to the ownership
percentage change limitations. Ownership changes can limit the amount of net operating loss and other tax
attributes that a company can use each year to offset future taxable income and taxes payable. As a result of the
Sponsor Acquisition, the Company analyzed changes in ownership and determined that effective 2012, the
Company could only use approximately $77.1 million of NOL carry-forwards per year.

The Company regularly assesses its ability to realize its deferred tax assets. Assessing the realization of
deferred tax assets requires significant management judgment. In determining whether its deferred tax assets are
more likely than not realizable, the Company evaluated all available positive and negative evidence, and
weighted the evidence based on its objectivity. Evidence the Company considered included:

• NOLs incurred from the Company’s inception to December 31, 2013;

• Expiration of various federal and state tax attributes;

• Reversals of existing temporary differences;

• Composition and cumulative amounts of existing temporary differences; and

•

Forecasted profit before tax.

As of December 31, 2013, the Company is in a cumulative pre-tax book loss position for the past three

years. The Company has generated significant NOLs since inception and as such it has no U.S. carryback

115

capacity. The Company has a history of expiring state NOLs. The Company scheduled out the future reversals of
existing deferred tax assets and liabilities and concluded that these reversals did not generate sufficient future
taxable income to offset the existing net operating losses. After consideration of the available evidence, both
positive and negative, the Company has recorded a valuation allowance of $55.8 million. For the Predecessor and
Successor periods in 2011 and the years ended December 31, 2012 and 2013, the Company has recognized a tax
expense (benefit) of $0.1 million, $(2.7) million, $(77.2) million and $(3.6) million, respectively in the
consolidated statements of operations.

The Company files income tax returns in the United States for federal income taxes and in various state

jurisdictions. The Company also files in several foreign jurisdictions. In the normal course of business, the
Company is subject to examination by tax authorities throughout the world. Since the Company is in a loss carry-
forward position, the Company is generally subject to U.S. federal and state income tax examinations by tax
authorities for all years for which a loss carry-forward is available.

The Company recognizes, in its consolidated financial statements, the effect of a tax position when it is
more likely than not, based on the technical merits, that the position will be sustained upon examination. The
Company has no unrecognized tax positions at December 31, 2012 and December 31, 2013, that would affect its
effective tax rate. The Company does not expect a significant change in the liability for unrecognized tax benefits
in the next twelve months.

Permanent Reinvestment of Foreign Earnings

We consider the operating earnings of our non-United States subsidiaries to be indefinitely invested outside

the United States under ASC 740-30 based on estimates that future and domestic cash generation will be
sufficient to meet future domestic cash needs. The Company only has one cumulatively profitable foreign
jurisdiction, Brazil, which has generated approximately $2.5 million of profits outside of the United States. If the
Company were to repatriate these cumulative profits, there would be sufficient United States net operating losses
to offset the tax impact of the repatriation. Should the Company decide to repatriate foreign earnings the
Company would have to adjust the income tax provision in the period it determined that the earnings will no
longer be indefinitely vested outside the United States.

13. Commitments and Contingencies

Operating Leases

The Company has operating lease commitments for certain facilities and equipment that expire on various
dates through 2024. The following table outlines future minimum annual rental payments under these leases at
December 31, 2013:

Year Ending December 31,

Amount (in thousands)

2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total minimum lease payments . . . . . . . . . . . . . . .

$ 8,362
7,901
6,558
5,988
3,904
15,441

$48,154

Total rent expense incurred under non-cancellable operating leases for the Predecessor and Successor
periods in 2011 and the years ended December 31, 2012 and 2013, were $1.5 million, $43,000, $2.7 million and
$8.9 million, respectively.

116

Contingencies

From time to time, the Company is involved in legal proceedings or subject to claims arising in the ordinary

course of its business. The Company is not presently a party to any legal proceedings that in the opinion of
management, if determined adversely to the Company, would have a material adverse effect on its business,
financial condition, operating results or cash flow. Regardless of the outcome, litigation can have an adverse
impact on the Company because of defense and settlement costs, diversion of management resources and other
factors.

14. Employee Benefit Plans

The Company has a defined contribution plan established under Section 401(k) of the Internal Revenue
Code (the “401(k) Plan”), which covers substantially all employees. Employees are eligible to participate in the
401(k) Plan beginning on the first day of the month following commencement of their employment. The 401(k)
Plan includes a salary deferral arrangement pursuant to which participants may elect to reduce their current
compensation by up to the statutorily prescribed limit, equal to $17,500 in 2013, and have the amount of the
reduction contributed to the 401(k) Plan. Beginning January 1, 2013, the Company matches 100% of the each
participant’s annual contribution to the 401(k) plan up to 3% of the participant’s salary and then 50% of each
participant’s contribution up to 2% of each participant’s salary. The match immediately vests 100%. Matching
contributions by the Company related to the 2013 plan year were approximately $1.2 million were made to the
401(k) Plan. The Company did not make matching contributions to the 401(k) Plan in the Predecessor and
Successor periods in 2011 or the year ended December 31, 2012.

In connection with the Dotster acquisition in 2011, the Company assumed a defined contribution plan
established under Section 401(k) of the Internal Revenue Code (the “Dotster 401(k) Plan”), in which employees
are eligible to participate upon the date of hire. Under the Dotster 401(k) Plan, the Company matches 100% of
each participant’s annual contribution to the Dotster 401(k) Plan up to 3% of each participant’s salary and then
50% of each participant’s annual contribution to the Dotster 401(k) Plan up to 2% of each participant’s salary.
The match immediately vests 100%. Matching contributions by the Company related to the 2011, 2012 and 2013
plan years in the amounts of $62,000, $0.2 million and $0.4 million, respectively, were made to the Dotster
401(k) Plan.

In connection with the HostGator acquisition in 2012, the Company assumed a defined contribution plan

established under Section 401(k) of the Internal Revenue Code (the “HostGator 401(k) Plan”), in which
employees are eligible to participate on the date of hire. Under the HostGator 401(k) Plan, the Company matches
25% of each participant’s annual contribution up to 4% of each participant’s salary, vesting 100% after three
years of service. Matching contributions by the Company related to the 2012 and 2013 plan years in the amounts
of $0.1 million for each year, were made to the HostGator 401(k) Plan.

15. Related Party Transactions

The Company has various agreements in place with related parties. Below are details of related party

transactions that occurred during the Predecessor and Successor periods in 2011 and the years ended
December 31, 2012 and 2013.

The Company has contracts with entities for outsourced services. The ownership of these entities is held

directly or indirectly by family members of the Company’s chief executive officer, who is also a director of the
Company. For the Predecessor period in 2011 and the Successor year ended December 31, 2012, $4.8 million
and $4.6 million, respectively, was recorded in cost of revenue $0.6 million and $1.0 million, respectively, was
recorded in engineering and development expense, $0.1 million and $0.3 million, respectively, was recorded in
sales and marketing expense, and $0.9 million was recorded in general and administrative expense in the year
ended December 31, 2012, relating to services provided to the Company under these agreements. Of these
amounts, $0.3 million and $0.2 million was recorded in accrued expenses or accounts payable at December 31,

117

2011 and 2012, respectively. For the year ended December 31, 2013, $5.2 million was recorded in cost of
revenue, $0.9 million was recorded in engineering and development expense, $0.3 million was recorded in sales
and marketing expense and $0.9 million was recorded in general and administrative expense relating to services
provided under these agreements.

The Company also has an agreement with an entity that provides a multi-layered third-party security
application that is sold by the Company. The entity is collectively majority owned by the Company’s chief
executive officer, and two investors in the Company, one of whom is a director of the Company, and who are
beneficial owners, directly and indirectly, of equity in the Company. For the Predecessor period in 2011 and the
Successor years ended December 31, 2012 and 2013, the Company recorded $1.1 million, $2.2 million and $3.0
million, respectively, in cost of revenue related to this agreement.

16. Subsequent Events

On January 23, 2014, the Company acquired the web presence business of Directi Web Technologies

Holdings, Inc. (“Directi”). Directi provides web presence solutions to SMBs in various countries, including India,
the United States, Turkey, China, Russia and Indonesia. After giving effect to certain post-closing adjustments,
the Company expects the total consideration for this acquisition to be between $100.0 million and $110.0
million. The purchase consideration is expected to consist of, cash payments of $25.5 million (including $20.5
million paid at the closing and a $5.0 million advance payment paid in August 2013), a promissory note from us
to Directi Holdings of $51.0 million and the issuance of 2,123,039 shares of the Company’s common stock to
Directi Holdings. The promissory note will mature on April 15, 2014. The principal amount of the promissory
note could increase if Directi meets certain performance metrics for the period from July 1, 2013 through
March 30, 2014.

In addition, in connection with the acquisition of Directi, the Company may be obligated to make additional

aggregate payments of up to a maximum of approximately $62.0 million, subject to specified terms, conditions
and operational contingencies.

With respect to the consolidated financial statements as of and for the year ended December 31, 2013, the

Company performed an evaluation of subsequent events through the date of this filing.

17. Quarterly Financial Data (unaudited)

Revenue
Gross profit
Loss from

operations

Net loss attributable
to Endurance
International
Group Holdings,
Inc.

Basic and diluted

net loss per share
attributable to
Endurance
International
Group Holdings,
Inc.

For the three months ended:

March 31,
2012

June 30,
2012

Sept. 30,
2012

Dec. 31,
2012

March 31,
2013

June 30,
2013

Sept. 30,
2013

Dec. 31,
2013

$ 41,293
2,792

$ 50,475
8,409

$ 83,353
13,861

$117,035
29,915

$122,741
35,533

$128,222
40,250

$132,913
45,748

$136,420
48,862

(21,418)

(20,186)

(25,140)

(23,603)

(12,234)

(10,880)

(4,335)

(35,599)

(18,765)

(20,251)

(27,692)

(72,590)

(21,728)

(42,958)

(27,027)

(67,774)

$

(0.19) $

(0.21) $

(0.29) $

(0.75) $

(0.22) $

(0.44) $

(0.28) $

(0.57)

118

In the three months ended December 31, 2013 net loss attributable to Endurance International Group

Holdings, Inc. included $24.9 million of expense attributable to bonus payments in connection with the
Company’s initial public offering. In addition, the three months ended December 31, 2013 included $9.7 million
of stock-based compensation expense primarily attributable to the acceleration of certain non-vested shares and
the granting of stock-based awards at the time of the initial public offering.

Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

Not applicable.

Item 9A. Controls and Procedures

Evaluation of Disclosure Controls and Procedures

As of December 31, 2013, our management, with the participation of our chief executive officer and chief

financial officer, evaluated the effectiveness of our disclosure controls and procedures. The term “disclosure
controls and procedures,” as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act, means controls
and other procedures of a company that are designed to ensure that information required to be disclosed by a
company in the reports that it files or submits under the Exchange Act is recorded, processed, summarized and
reported, within the time periods specified in the SEC’s rules and forms. Disclosure controls and procedures
include, without limitation, controls and procedures designed to ensure that information required to be disclosed
by a company in the reports that it files or submits under the Exchange Act is accumulated and communicated to
the company’s management, including its principal executive and principal financial officers, as appropriate to
allow timely decisions regarding required disclosure. Management recognizes that any controls and procedures,
no matter how well designed and operated, can provide only reasonable assurance of achieving their objectives
and management necessarily applies its judgment in evaluating the cost-benefit relationship of possible controls
and procedures. Based upon that evaluation of our disclosure controls and procedures as of December 31, 2013,
our chief executive officer and chief financial officer concluded that, as of such date, our disclosure controls and
procedures were effective at the reasonable assurance level.

Management’s Annual Report on Internal Control Over Financial Reporting

This Annual Report on Form 10-K does not include a report of management’s assessment regarding internal
control over financial reporting or an attestation report of our registered public accounting firm due to a transition
period established by the rules of the SEC for newly public companies.

Changes in Internal Control over Financial Reporting

No change in our internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f)

under the Exchange Act) occurred during the fiscal quarter ended December 31, 2013 that has materially
affected, or is reasonably likely to materially affect, our internal control over financial reporting.

Item 9B. Other Information

Pursuant to Section 219 of the Iran Threat Reduction and Syria Human Rights Act of 2012, or ITRA, which

added Section 13(r) to the Exchange Act, we are required to disclose in our annual or quarterly reports, as
applicable, whether we or any of our affiliates knowingly engaged in certain activities, transactions or dealings
relating to Iran or with individuals or entities that are subject to sanctions under U.S. law. Disclosure is generally
required even where the activities, transactions or dealings were conducted in compliance with applicable law.

On May 1, 2013, during a routine compliance scan of our new and existing subscriber accounts, we
discovered a new subscriber account that was created on April 6, 2013 with information matching ORT France,
identified by OFAC as an SDN under the Global Terrorism Sanctions Regulations, 31 C.F.R. Part 594. We had

119

charged the subscriber $114.10 for web hosting and domain name registration services at the time the account
was opened and without knowledge of any SDN issue. Upon discovery of the potential SDN match, we promptly
suspended the subscriber account, deactivated the website, locked the domain name to prevent it from being
transferred and ceased providing services to the subscriber. We also promptly reported the potential SDN match
to OFAC. To date, we have not received any correspondence from OFAC regarding the matter.

In addition, Warburg Pincus LLC, or WP LLC, affiliates of which (i) beneficially own more than 10% of

our outstanding common stock and/or are members of our board of directors and (ii) beneficially own more than
10% of the equity interests of, and have the right to designate members of the board of directors of, Santander
Asset Management Investment Holdings Limited, or SAMIH, has informed us that, during the reporting period,
Santander Asset Management UK Limited, or Santander UK, an affiliate of SAMIH and WP LLC, engaged in
activities subject to disclosure pursuant to Section 219 of ITRA and Section 13(r) of the Exchange Act. As a
result, it appears that we are required to provide disclosure as set forth below pursuant to Section 219 of ITRA
and Section 13(r) of the Exchange Act. WP LLC has informed us that SAMIH has provided WP LLC with the
information below relevant to Section 219 of ITRA and Section 13(r) of the Exchange Act.

At the time of the events described below, SAMIH and its non-U.S. affiliates, including Santander UK, may

have been deemed to be under common control with us, but this statement is not meant to be an admission that
common control existed or exists. We have no control over or involvement in the activities of SAMIH or its non-
U.S. affiliates, including Santander UK, or any of its subsidiaries or predecessor companies, and we were not
involved in the preparation of, nor have we independently verified, the information provided by SAMIH to WP
LLC. The disclosure below does not relate to any activities conducted by us and does not involve us or our
management. The disclosure relates solely to activities conducted by SAMIH and its non-U.S. affiliates,
including Santander UK. We are not representing to the accuracy or completeness of the disclosure below, and
we undertake no obligation to correct or update this information.

We understand that SAMIH’s affiliates intend to disclose in their next annual or quarterly report that an
Iranian national, resident in the United Kingdom, who is currently designated by the United States and the United
Kingdom under the Iran Sanctions regime, holds two investment accounts with Santander UK, a subsidiary of
SAMIH and part of the Banco Santander group. The accounts have remained frozen throughout 2013. The
investment returns are being automatically reinvested, and no disbursements have been made to the customer.
Total revenue in connection with the investment accounts in 2013 was £247 and net profits in 2013 were
negligible relative to the overall profits of Banco Santander, S.A.

120

PART III

Item 10. Directors, Executive Officers, and Corporate Governance

We will furnish to the SEC a definitive Proxy Statement for our 2014 Annual Meeting of Stockholders (the

Proxy Statement) not later than 120 days after the end of the fiscal year ended December 31, 2013. The
information required by this item is incorporated by reference from the information in our Proxy Statement.

We have adopted a Code of Business Conduct and Ethics that applies to our principal executive officer,
principal financial officer, principal accounting officer or controller, or persons performing similar functions. The
text of our Code of Business Conduct and Ethics is posted in the Corporate Governance section of our website,
www.endurance.com. We intend to disclose on our website any amendments to, or waivers from, our Code of
Business Conduct and Ethics that are required to be disclosed pursuant to the disclosure requirements of
Item 5.05 of Form 8-K.

Item 11. Executive Compensation

Information required by this item is incorporated by reference from the information in our Proxy Statement.

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder

Matters

Information required by this item is incorporated by reference from the information in our Proxy Statement.

Item 13. Certain Relationships and Related Transactions and Director Independence

Information required by this item is incorporated by reference from the information in our Proxy Statement.

Item 14. Principal Accountant Fees and Services

Information required by this item is incorporated by reference from the information in our Proxy Statement.

121

ITEM 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

(1) Financial Statements

PART IV

For a list of the consolidated financial statements included herein, which are incorporated into this Item by
reference, see Index to Consolidated Financial Statements on page 77 of this Annual Report on Form 10-K.

(2) Financial Statement Schedules

Schedules have been omitted since they are either not required or not applicable or the information is
otherwise included herein.

(3) Exhibits

The exhibits filed as part of this Annual Report on Form 10-K are listed in the Exhibit Index immediately
preceding such exhibits, which Exhibit Index is incorporated herein by reference.

122

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant

has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

ENDURANCE INTERNATIONAL GROUP HOLDINGS, INC.

Date: February 28, 2014

By: /s/ Hari Ravichandran
Hari Ravichandran
Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by

the following persons on behalf of the registrant and in the capacities and on the dates indicated.

Signature

Title

Date

/s/ Hari Ravichandran

Hari Ravichandran

/s/ Tivanka Ellawala

Tivanka Ellawala

/s/ Christina Lane
Christina Lane

/s/ James C. Neary

James C. Neary

/s/ Dale Crandall

Dale Crandall

/s/ Joseph P. DiSabato

Joseph P. DiSabato

/s/ Thomas Gorny
Thomas Gorny

/s/ Michael Hayford
Michael Hayford

/s/ Peter J. Perrone
Peter J. Perrone

/s/ Chandler J. Reedy

Chandler J. Reedy

/s/ Justin L. Sadrian
Justin L. Sadrian

President, Chief Executive
Officer and Director (Principal
Executive Officer)

February 28, 2014

Chief Financial Officer
(Principal Financial Officer)

February 28, 2014

Chief Accounting Officer
(Principal Accounting Officer)

February 28, 2014

Chairman of the Board

February 28, 2014

Director

Director

Director

Director

Director

Director

Director

123

February 28, 2014

February 28, 2014

February 28, 2014

February 28, 2014

February 28, 2014

February 28, 2014

February 28, 2014

Exhibit
Number

Description of Exhibit

Incorporated by Reference

Filed
Herewith

Furnished
Herewith

EXHIBIT INDEX

3.1

3.2

4.1

4.2

4.3

10.1#

10.2#

10.3#

10.4#

Form

File Number

Date of Filing

Exhibit
Number

S-1/A 333-191061

October 23, 2013

3.3

S-1/A 333-191061

October 23, 2013

3.5

S-1/A 333-191061

October 8, 2013

4.1

S-1/A 333-191061

October 8, 2013

4.2

S-1/A 333-191061

October 8, 2013

4.3

S-1/A 333-191061

October 11, 2013

10.1

S-1/A 333-191061

October 8, 2013

10.2

S-1/A 333-191061

October 8, 2013

10.3

S-1/A 333-191061

October 8, 2013

10.29

Restated Certificate of
Incorporation of the
Registrant

Amended and Restated
Bylaws of the
Registrant

Specimen certificate
evidencing shares of
common stock of the
Registrant

Form of Second
Amended and Restated
Registration Rights
Agreement by and
among the Registrant
and the other parties
thereto

Form of Stockholders
Agreement by and
among the Registrant
and certain holders of
the Registrant’s
common stock

2013 Stock Incentive
Plan

Form of Stock Option
Agreement under the
2013 Stock Incentive
Plan

Form of Restricted
Stock Agreement
under the 2013 Stock
Incentive Plan

Form of Director
Stock Option
Agreement under the
2013 Stock Incentive
Plan

124

Exhibit
Number

10.5#

10.6#

10.7#

10.8#

10.9#

10.10#

10.11#

10.12#

Description of Exhibit

Incorporated by Reference

Filed
Herewith

Furnished
Herewith

X

X

X

X

X

Form of Restricted
Stock Agreement and
Acknowledgment

Form of Modification
to Restricted Stock
Agreement and
Acknowledgment

Stock Option
Agreement between
the Registrant and
Hari Ravichandran,
dated October 25,
2013

Restricted Stock Unit
Agreement between
the Registrant and
Hari Ravichandran,
dated October 25,
2013, as amended by
Amendment No. 1,
dated as of
December 12, 2013

Restricted Stock Unit
Agreement between
the Registrant and
Hari Ravichandran,
dated October 25,
2013, as amended by
Amendment No. 1,
dated as of
December 12, 2013

2014 Management
Incentive Plan of the
Registrant

Offer Letter, dated as
of April 11, 2011, by
and between The
Endurance
International Group,
Inc. and Ronald
LaSalvia

Offer Letter, dated as
of April 30, 2011, by
and between The
Endurance
International Group,
Inc. and John Mone

Form

File Number

Date of Filing

Exhibit
Number

S-1/A 333-191061

October 8, 2013

10.25

S-1

333-191061

September 9, 2013

10.21

S-1

333-191061

September 9, 2013

10.22

125

Exhibit

Number

10.13#

10.14#

10.15#

10.16

10.17+

Description of Exhibit

Incorporated by Reference

Filed
Herewith

Furnished
Herewith

Employment
Agreement, dated as of
October 10, 2012, by
and among EIG
Investors Corp.,
Tivanka Ellawala and,
solely with respect to
Section 6 thereof, WP
Expedition Topco
LLC

Employment
Agreement, dated as of
September 30, 2013,
between Hari
Ravichandran and the
Registrant, as
amended by
Amendment No. 1,
dated as of
October 11, 2013

Form of
Indemnification
Agreement entered
into between the
Registrant and each
director and executive
officer
Gross Lease, dated
May 17, 2012, by and
between The
Endurance
International Group,
Inc. and MEPT
Burlington, LLC, as
amended on June 13,
2013

Collocation/
Interconnection
License, dated as of
May 29, 2007, by and
between The
Endurance
International Group,
Inc. and Markley
Boston, LLC, as
amended on June 1,
2007, August 31,
2008, December 4,
2008, April 30, 2009,
February 2011 and
February 2, 2012

Form

File Number

Date of Filing

Exhibit
Number

S-1

333-191061

September 9, 2013

10.23

S-1/A 333-191061

October 11, 2013

10.24

S-1/A 333-191061

October 8, 2013

10.19

S-1

333-191061

September 9, 2013

10.5

S-1

333-191061

September 9, 2013

10.7

126

Exhibit
Number

10.18+

10.19+

10.20+

Description of Exhibit

Incorporated by Reference

Filed
Herewith

Furnished
Herewith

Form

File Number

Date of Filing

Exhibit
Number

S-1

333-191061

September 9, 2013

10.8

S-1

333-191061

September 9, 2013

10.9

S-1

333-191061

September 9, 2013

10.10

Master Services
Agreement, dated as of
April 30, 2009, by and
between The
Endurance
International Group,
Inc. and Switch and
Data Management
Company LLC

Master Service
Agreement, dated as of
May 10, 2011, Ace
Data Center
Colocation Service
Level Agreement,
dated May 10, 2011,
and Ace Data Center
IP Transit Service
(Carrier Services)
Agreement, dated as of
October 20, 2010, by
and between The
Endurance
International Group,
Inc. and Ace Data
Center, Inc.

Ace Data Center Rack
Cabinet and Power
Services Agreement,
dated as of June 3,
2011, as amended
August 15, 2011, and
Bandwidth Internet
and Private Line
Services Agreement,
dated as of May 10,
2011, by and between
The Endurance
International Group,
Inc. and Ace Data
Center, Inc.

127

Exhibit
Number

10.21+

10.22+

10.23

10.24

10.25

Description of Exhibit

Incorporated by Reference

Filed
Herewith

Furnished
Herewith

Collocation/
Interconnection
License, dated as of
February 2, 2012, by
and between The
Endurance
International Group,
Inc. and One Summer
Collocation, LLC, as
amended January 4,
2013

Master Service
Agreement, dated as of
June 20, 2013, by and
between
HostGator.com LLC
and CyrusOne LLC

Refinancing
Amendment, dated as
of November 25,
2013, by and among
the refinancing lenders
party thereto, the
revolving lenders party
thereto, the Registrant,
EIG Investors Corp.,
and Credit Suisse AG,
as Administrative
Agent

Third Amended and
Restated Credit
Agreement, dated as of
November 25, 2013,
by and among the
Registrant, EIG
Investors Corp., as
Borrower, the lenders
party thereto, and
Credit Suisse AG, as
Administrative Agent

Amended and Restated
Collateral Agreement,
dated as of
November 25, 2013,
by and among the
Registrant, EIG
Investors Corp., the
other grantors party
thereto, and Credit
Suisse AG, as
Administrative Agent

Form

File Number

Date of Filing

Exhibit
Number

S-1

333-191061

September 9, 2013

10.11

S-1

333-191061

September 9, 2013

10.26

X

X

X

128

Description of Exhibit

Incorporated by Reference

Form

File Number

Date of Filing

Filed
Herewith

Furnished
Herewith

Exhibit
Number

X

Exhibit
Number

10.26

10.27

10.28

Amended and Restated
Master Guarantee
Agreement, dated as of
November 25, 2013,
by and among the
Registrant, EIG
Investors Corp., the
other guarantors party
thereto, and Credit
Suisse AG, as
Administrative Agent

Master Share Purchase
Agreement, dated as of
August 11, 2013, by
and among Endurance
Singapore Holdings
Pte. Ltd. and a
subsidiary thereof to
be formed, Directi
Web Technology Pvt.
Ltd., P.D.R. Solutions
FZC, Directi Web
Technologies
Holdings, Inc.,
Confluence Networks,
Inc., the Registrant,
EIG Investors Corp.
and a subsidiary
thereof to be
designated, Directi
Web Technologies
FZC, Bhavin Turakhia
and Divyank Turakhia

Amendment No. 1 to
the Master Share
Purchase Agreement,
dated as of
December 23, 2013,
by and among
Endurance Singapore
Holdings Pte. Ltd.,
Endurance Singapore
Holdings 2 Pte. Ltd.,
MyInternet Media
Limited, Directi Web
Technology Pvt. Ltd.,
P.D.R. Solutions FZC,
Directi Web
Technologies
Holdings, Inc.,
Confluence Networks,
Inc., EIG Investors
Corp., the Registrant,
Directi Web
Technologies FZC,
Bhavin Turakhia and
Divyank Turakhia

S-1/A 333-191061 September 13, 2013

10.28

X

129

Exhibit
Number

10.29

21.1

23.1

31.1

31.2

Description of Exhibit

Incorporated by Reference

Filed
Herewith

Furnished
Herewith

Form

File Number

Date of Filing

Exhibit
Number

Amendment No. 2 to
the Master Share
Purchase Agreement,
dated as of January 23,
2014, by and among
Endurance Singapore
Holdings Pte. Ltd.,
Endurance Singapore
Holdings 2 Pte. Ltd.,
MyInternet Media
Limited, Endurance
Web Solutions Private
Limited, The
Endurance
International Group,
Inc., Directi Web
Technology Pvt. Ltd.,
P.D.R. Solutions FZC,
Directi Web
Technologies
Holdings, Inc.,
Confluence Networks,
Inc., EIG Investors
Corp., the Registrant,
Directi Web
Technologies FZC,
Bhavin Turakhia,
Divyank Turakhia,
Brijesh Joshi and
Webiq Domains
Solutions Pvt. Ltd.

Subsidiaries of the
Registrant

Consent of BDO USA,
LLP

Certification of
Principal Executive
Officer Pursuant to
Rule 13a-14(a)/15d-
14(a) of the Securities
Exchange Act of 1934,
as amended

Certification of
Principal Financial
Officer Pursuant to
Rule 13a-14(a)/15d-
14(a) of the Securities
Exchange Act of 1934,
as amended

130

X

X

X

X

X

Exhibit
Number

32.1

32.2

101.INS†

101.SCH†

101.CAL†

101.DEF†

101.LAB†

101.PRE†

Description of Exhibit

Incorporated by Reference

Filed
Herewith

Furnished
Herewith

Form

File Number

Date of Filing

Exhibit
Number

Certification of
Principal Executive
Officer Pursuant to 18
U.S.C. § 1350, as
adopted pursuant to
Section 906 of the
Sarbanes-Oxley Act of
2002

Certification of
Principal Financial
Officer Pursuant to 18
U.S.C. § 1350, as
adopted pursuant to
Section 906 of the
Sarbanes-Oxley Act of
2002

XBRL Instance
Document

XBRL Taxonomy
Extension Schema
Document

XBRL Taxonomy
Extension Calculation
Linkbase Document

XBRL Taxonomy
Extension Definition
Linkbase Document

XBRL Taxonomy
Extension Label
Linkbase Document

XBRL Taxonomy
Extension Presentation
Linkbase Document

X

X

X

X

X

X

X

X

†

In accordance with Rule 406T of Regulation S-T, these XBRL (eXtensible Business Reporting Language)
documents in Exhibit 101 to this Annual Report on Form 10-K are furnished and not filed or a part of a
registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, as
amended, or Section 18 of the Securities Exchange Act of 1934, as amended, and otherwise are not subject
to liability under these sections.

# Management contract or any compensatory plan, contract or agreement.
+

Confidential treatment requested as to portions of the exhibit. Confidential materials omitted and filed
separately with the Securities and Exchange Commission.

131

EXECUTIVE 
OFFICERS

Hari Ravichandran
President and Chief Executive Officer

Tivanka Ellawala
Chief Financial Officer

Ronald LaSalvia
Chief Operating Officer

John Mone
Chief Information Officer

David C. Bryson
Chief Legal Officer

Kathy Andreasen
Chief People Officer

BOARD OF 
DIRECTORS

James C. Neary (Chairman)
Managing Director, Partner
Warburg Pincus

Hari Ravichandran 
President and Chief Executive Officer 
Endurance International Group

Dale Crandall
President and Founder
Piedmont Corporate Advisors

Joseph P. DiSabato
Managing Director
Goldman Sachs

Michael D. Hayford
Retired Chief Financial Officer
Fidelity National Information Services

Thomas Gorny
Chief Executive Officer and Chairman 
Unitedweb

Peter J. Perrone
Chief Financial Officer
Limelight Networks

Chandler J. Reedy
Managing Director, Partner
Warburg Pincus

Justin L. Sadrian
Managing Director, Partner 
Warburg Pincus

The letter to shareholders contains forward-looking statements that involve risks and 
uncertainties, including without limitation statements reflecting our expectations about our 
future growth prospects, sources of growth and growth initiatives. These and other statements 
that are not statements relating to historical matters should be considered forward-looking 
statements. Actual results may differ materially from those indicated by such forward-looking 
statements as a result of numerous important factors, including those discussed in “Risk 
Factors” in our enclosed annual report on Form 10-K.

NASDAQ:

EIGI

www.endurance.com