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Endurance International Group Hldgs Inc

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Employees 1001-5000
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FY2014 Annual Report · Endurance International Group Hldgs Inc
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ANNUAL

REPORT
2014

2013

Helping Small 
Businesses Navigate 
the Promise, Power and 
Potential of the Web.

Financial and Operating Metrics

GAAP REVENUE 
(MM)

$629.8

$520.3

$292.2

FY 2012

FY 2013

FY 2014

ADJUSTED REVENUE* 
(MM)

$651.9

$474.1

$528.1

The letter to shareholders contains forward-looking 
statements that involve risks and uncertainties, 
including, without limitation, statements reflecting 
our expectations or level of confidence about our 
ability to meet our long-term goals or create 
shareholder value and our expectations about our 
future growth prospects, sources of growth and 
growth initiatives. These and other statements that 
are not statements relating to historical matters 
should be considered forward-looking statements. 
Actual results may differ materially from those 
indicated by such forward-looking statements as a 
result of numerous important factors, including 
those discussed in “Risk Factors” in our enclosed 
annual report on Form 10-K.

ADJUSTED EBITDA*
(MM)

$235.6

$207.9

$133.7

FY 2012

FY 2013

FY 2014

FY 2012

FY 2013

FY 2014

SUBSCRIBERS AT PERIOD ENDS 
(’000S)

4,087

3,223

3,502

AVERAGE REVENUE PER SUBSCRIBER*

$12.92

$13.09

$14.48

FY 2012

FY 2013

FY 2014

FY 2012

FY 2013

FY 2014

*Adjusted Revenue, Adjusted EBITDA and ARPS are non-GAAP financial measures. Please see Appendix A at the end of 
this annual report for non-GAAP reconciliations and related definitions.

Dear Fellow Shareholders:

Fiscal 2014 was an excellent year for Endurance and one 

All of these accomplishments are enabled by the scale 

that gives us confidence in our ability to meet the robust 

advantages we have built over the past 17 years.  With over 

goals we have set.  We grew our adjusted revenue by 23 

4 million subscribers on our platform, we leverage our 

percent to $651.9 million, and our adjusted EBITDA by 13 

investments across a diverse range of subscribers and 

percent to $235.6 million.  This performance was propelled 

brands. We also support a wide distribution of products 

by our two key growth drivers, expansion of our subscriber 

and services, which gives us business development and 

base and growth in our average revenue per subscriber.  

partnership opportunities that might not otherwise be 

During the year, our subscriber base increased by over 17 

economically viable.  Additionally, the data and analytics 

percent to 4.1 million subscribers and our average revenue 

provided by such a large number of subscribers help us to 

per subscriber increased by 11 percent to $14.48.

improve our subscriber economics.  Using this robust data 

Over the course of the year, we laid considerable 

groundwork for initiatives that will broaden the funnel to 

attract SMBs to get online using our technology platform, 

and provide them with complete, yet simple-to-use 

aids in not only subscriber acquisition, but it also helps us 

communicate more effectively with our base about our 

product offerings, which we believe will help us build 

long-term relationships with our subscribers.

solutions at every stage of growing their businesses.  To 

Of course, our strong performance and the execution of 

that end, some of the advances we made during the year 

these business initiatives in 2014 would not be possible 

include the integration of the Directi business we acquired 

without our talented and dedicated employees.  We believe 

in January 2014, which enabled us to expand our 

that by providing challenging yet rewarding opportunities, 

international reach with localized brand websites in Brazil, 

we can continue to build on this great base of talent in 

Russia, India, China, and Turkey; the build-out of our mobile 

order to provide the best solutions in this space, and 

offers via a mobile site builder and the launch of our mobile 

support our subscribers better.

application, Business on Tapp; expansion of our 

partnerships with offers aimed at moving SMBs online and 

product solutions aimed at helping them run their 

businesses more efficiently; and the introduction of 

hundreds of nTLDs that we believe will allow us to provide 

valuable services to a broader subscriber base over time. 

Supporting these efforts were improvements to our 

Our subscribers—and their success—have continued to 

contribute to our success as well. We believe in the 

importance and strength of small businesses, and intend to 

continue to support them by offering best-in-class 

solutions that will help them reach their customers and 

grow their businesses.

technology platform, which leverages common services and 

Finally, we are grateful for the support of our shareholders 

delivers functionality for the benefit of our brands.  

over the past year, our first as a public company. The 

In addition to investing in our core operations during 2014, 

we also invested in opportunities to increase our market 

reach through acquisitions that helped us add new 

subscribers and enhance our product portfolio. We 

completed three acquisitions in addition to Directi during 

the year which we believe will support these goals.  We also 

made investments in companies that provide innovative 

products and services, which we plan to offer to our 

subscribers by leveraging the power of our wide 

distribution platform.

confidence you have shown in our management of the 

business has allowed us to focus on execution and deliver 

the strong results we saw in 2014.  Looking forward, we 

have charted a path for 2015 that we believe will lead us 

toward our longer-term goals of reaching a billion dollars in 

revenue and half a billion dollars in adjusted EBITDA. Our 

accomplishments in 2014 give us confidence in our ability 

to achieve these goals and create lasting value for

our shareholders. 

Yours very truly,

Hari Ravichandran
President & Chief Executive Officer

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

(Mark One)
È Annual report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

‘ Transition report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

For the fiscal year ended December 31, 2014
OR

For the transition period from

to

Commission File Number: 001-36131

Endurance International Group Holdings, Inc.

(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of
incorporation or organization)

10 Corporate Drive, Suite 300
Burlington, Massachusetts
(Address of principal executive offices)

46-3044956
(I.R.S. Employer
Identification No.)

01803
(Zip code)

(781) 852-3200
(Registrant’s telephone number, including area code)
Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Common Stock, par value $0.0001 per share

Name of exchange on which registered

The NASDAQ Global Select Market

Securities registered pursuant to Section 12(g) of the Act:
None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities

Act. Yes ‘ No È

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the

Act. Yes ‘ No È

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and
(2) has been subject to such filing requirements for the past 90 days. Yes È No ‘

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the
preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes È No ‘

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not

contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. È

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller
reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of
the Exchange Act. (Check one)
Large accelerated filer ‘
Non-accelerated filer ‘ (Do not check if a smaller reporting company)

Accelerated filer
Smaller reporting company ‘

È

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ‘ No È
The aggregate market value of common stock held by non-affiliates of the registrant based on the closing price of the registrant’s

common stock as reported on the NASDAQ Global Select Market on June 30, 2014, was $474,673,463.

As of February 20, 2015 there were 132,358,092 shares of the registrant’s common stock, $0.0001 par value per share outstanding.
DOCUMENTS INCORPORATED BY REFERENCE

Portions of the registrant’s definitive proxy statement for its 2015 Annual Meeting of Stockholders, which the registrant intends to file

pursuant to Regulation 14A with the Securities and Exchange Commission not later than 120 days after the registrant’s fiscal year end of
December 31, 2014, are incorporated by reference into Part III of this Annual Report on Form 10-K.

TABLE OF CONTENTS

PART I.

Item 1. Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1A. Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1B. Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 2. Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 3. Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 4. Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PART II.

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of

Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 6. Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations . . . . . . .
Item 7A. Quantitative and Qualitative Disclosures About Market Risk . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 8. Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9. Changes in and Disagreements With Accountants on Accounting and Financial Disclosure . . . . . . .
Item 9A. Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9B. Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PART III.

Item 10. Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 11. Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder

Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 13. Certain Relationships and Related Transactions, and Director Independence . . . . . . . . . . . . . . . . .
Item 14. Principal Accountants Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PART IV.

Page

2
14
45
45
46
46

47
49
51
77
78
120
120
124

126
126

126
126
126

Item 15. Exhibits and Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Signatures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

127
128

SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

This Annual Report on Form 10-K contains forward-looking statements within the meaning of Section 27A
of the Securities Act of 1933, as amended, or the Securities Act, and Section 21E of the Securities Exchange Act
of 1934, as amended, or the Exchange Act. All statements, other than statements of historical fact, contained in
this Annual Report on Form 10-K, including statements regarding our future results of operations and financial
position, business strategy and plans and objectives of management for future operations, are forward-looking
statements. These statements involve known and unknown risks, uncertainties and other important factors that
may cause our actual results, performance or achievements to be materially different from any future results,
performance or achievements expressed or implied by the forward-looking statements. The words “may,”
“believe,” “predict,” “potential,” “continue,” “could,” “should,” “contemplate,” “can,” “estimate,” “intend,”
“would,” “project,” “seek,” “target,” “anticipate,” “might,” “plan,” “expect,” “strategy,” “will” “likely” and
similar expressions or the negative of such words or expressions are intended to identify forward-looking
statements, although not all forward-looking statements contain these identifying words. This Annual Report on
Form 10-K includes, among other things, forward-looking statements regarding our future earnings, revenues,
expenditures and financial position due to such factors that include, without limitation, our ability to increase our
average revenue per subscriber, or ARPS, and our total number of subscribers; projected plans, strategies and
objectives of management and strategies for growth and expansion, including, without limitation, our plans to
expand our suite of product and service offerings and to continue our international expansion efforts; and our
expectations related to technological change, marketing trends and consumer demand, including, without
limitation, due to projected growth in small- and medium-sized businesses, or SMBs, worldwide and an
increasing importance of an online presence for SMBs that we believe will drive a market for our solutions.

These forward-looking statements speak only as of the date of this Annual Report on Form 10-K and are
subject to a number of risks, uncertainties and assumptions. We may not actually achieve the plans, intentions or
expectations disclosed in our forward-looking statements, and you should not place undue reliance on our
forward-looking statements. Actual results or events could differ materially from the plans, intentions and
expectations disclosed in the forward-looking statements we make as a result of a number of important factors.
These important factors include our “critical accounting policies and estimates” described in Part II, Item 7
“Management’s Discussion and Analysis of Financial Condition and Results of Operations—Critical Accounting
Policies and Estimates” and the factors set forth in Part I, Item 1A, “Risk Factors” and elsewhere in this Annual
Report on Form 10-K. Our forward-looking statements do not reflect the potential impact of any future
acquisitions, mergers, dispositions, joint ventures or investments we may make.

Except as required by applicable law, we do not plan to publicly update or revise any forward-looking
statements contained herein, and we expressly disclaim any obligation to update or revise any forward-looking
statements, whether as a result of any new information, events, circumstances or otherwise.

As used in this Annual Report on Form 10-K, the terms “Endurance,” “the Company,” “we,” “us,” and

“our” mean Endurance International Group Holdings, Inc. and its subsidiaries unless the context indicates
otherwise.

1

Item 1.

Business

Overview

Part I

We are a leading provider of cloud-based platform solutions designed to help small and medium-sized
businesses, or SMBs, succeed online. Leveraging our proprietary technology platform, we serve approximately
4.1 million subscribers globally with a comprehensive and integrated suite of over 150 products and services that
help SMBs get online, get found and grow their businesses. The products and services available on our platform
include domains, website builders, web hosting, email, security, storage, site backup, search engine optimization,
or SEO, and search engine marketing, or SEM, social media services, website analytics, mobile device tools and
productivity and e-commerce solutions.

We deliver these products and services to our subscribers through an integrated technology platform that

enables the delivery of cloud-based products and services in an easy to use, intuitive and cost-effective manner.
Over our 17 year history, we have honed and refined our platform to amass significant insights into the needs and
aspirations of our subscribers. This allows us to engage our subscribers in timely and compelling ways, driving
significant business value for them. We believe that our platform delivers cloud-based solutions quickly, reliably
and safely and that these strengths and capabilities help us attract and retain subscribers who view their web
presence as mission critical. These subscribers then demand products and services which we seek to upsell to
them over a sustained period of time.

Our Multi-Channel, Multi-Brand Approach. The SMB market is broad, diverse and fragmented in terms of

geography, industry, size and degree of technology sophistication. As a consequence, we leverage proprietary
data, gathered through our integrated technology platform, to implement a multi-brand, multi-channel approach
to acquiring subscribers. This allows us to precisely target the SMB universe, identify the best ways to reach
different categories of subscribers and tailor our brands and product offerings specifically toward those
audiences. Our approach is designed to reach and efficiently on-board subscribers at scale while minimizing
subscriber acquisition costs.

Our Multi-Product, Multi-Engagement Approach. Once we get our subscribers online, we offer them a

comprehensive and integrated suite of over 150 products and services that helps them get found and grow their
businesses. We use our technology and proprietary data and analytics to identify subscriber needs and
opportunities based on type of business, length of time in business, geography, products and services previously
purchased from us and various other factors. This allows us to proactively engage with our subscribers in a
timely manner through a variety of customer engagement channels. Using this multi-product, multi-engagement
approach, we have been able to steadily increase our average revenue per subscriber, or ARPS, by selling
additional products and services to our subscribers throughout their subscription period.

Our approach to addressing the needs of SMBs and meeting the challenges of serving the SMB market has
enabled us to grow rapidly, to create long-term subscriber relationships and to build an attractive business model
that generates substantial cash flow. Our revenue for 2012, 2013 and 2014 was $292.2 million, $520.3 million
and $629.8 million, respectively, representing a compounded annual growth rate, or CAGR, of 47%. Our net
losses for 2012, 2013 and 2014 were $139.3 million, $159.2 million and $42.8 million, respectively, and our
adjusted EBITDA for those periods was $133.7 million, $207.9 million and $235.6 million, respectively,
representing a CAGR of 33%.

We believe total subscribers and ARPS will continue to be the key drivers of our revenue growth in the
future, and we intend to drive growth in both of these metrics by leveraging the strengths of our approach to
serving the SMB market. In addition, we believe we have grown and can continue to grow our subscriber base by
using mergers and acquisitions and strategic investments to expand our subscriber acquisition funnel, add more
brands, expand our suite of products and services, enhance our data analytics and technology platform, enter new
geographies and grow our partner channels.

2

Increasing Total Subscribers

We plan to increase total subscribers by continuing to invest in our multi-channel, multi-brand approach.
We expect to continue to develop and refine our multiple subscriber acquisition channels, including our word-of-
mouth referrals, our referral and reseller network, and our partnership with Google and other strategic partners.
We also expect to expand our geographic footprint and our internationally-sourced revenues, particularly in
emerging markets, as more and more SMBs in these markets come online due to wider availability of Internet
infrastructure and mobile connectivity. Following our acquisition of the web presence business of the Mumbai,
India based Directi in the first quarter of 2014, we have been able to leverage Directi technology to launch two of
our largest domestic brands in international markets. During 2014, we released localized versions of our Bluehost
and HostGator sites in several countries, including Brazil, Russia, India, China and Turkey. We expect to develop
and launch these brands and additional brands from our portfolio in more international markets over the next
several quarters. We also plan to continue to add to our portfolio of brands, both organically and through
acquisitions, in order to target specific segments of the SMB market globally.

Increasing Average Revenue per Subscriber

We plan to increase ARPS through our multi-product, multi-engagement approach by offering our

subscribers additional products and services, particularly higher value items such as advanced hosting services,
mobile and productivity solutions and professional services. We also expect to expand our points of subscriber
engagement to create additional opportunities to educate our subscribers about the value of our solutions, and to
allow them to more easily access our products and services.

ARPS and adjusted EBITDA are non-GAAP financial measures. For more information regarding ARPS and

adjusted EBITDA and a reconciliation of these measures to the most directly comparable financial measures
calculated and presented in accordance with GAAP, see “Management’s Discussion and Analysis of Financial
Condition and Results of Operations—Non-GAAP Financial Measures and Key Metrics” in Part II, Item 7 of this
Annual Report on Form 10-K.

Industry Background

SMBs are increasingly adopting technology to operate and grow their businesses. SMBs understand that the

growth in global Internet penetration and the proliferation of mobile devices are changing the way in which
consumers discover and transact with businesses. Increasingly, SMBs are seeking to take advantage of new
developments in e-commerce, online marketing, social media and mobile to transform their businesses, or to
build new businesses that were not possible before the advent of these tools. We believe that the opportunities
presented in the digital era will further accelerate the adoption of cloud services as SMBs continue to recognize
the importance of Internet-based solutions to their success.

Over our 17-year history, we have developed a deep understanding of the diverse needs of SMBs and the

challenges of serving them at scale. We believe SMBs are:

•

Seeking to address fundamental business challenges and opportunities, including the emergence of
the digital era. One of the most significant opportunities and challenges confronting SMBs today is
capturing the benefits of an increasingly digital world. By seeking comprehensive, flexible, reliable,
secure and personalized technology solutions that address challenges and unlock opportunities, SMBs
are attempting to succeed in the digital world. For example, SMB customers are shifting their activities
online and embracing mobile technologies, social media and e-commerce, which requires SMBs to
deploy technology tools, serve customers and compete for business in new and innovative ways.

• Requiring informed guidance and support. Most SMBs, particularly the one-to-five employee

businesses that represent the majority of our subscribers, possess limited technology expertise and
resources. As a result, SMBs require informed advice and support on ways to improve their operations
through technology and to take advantage of new opportunities at all stages of their lifecycles.

3

• Facing budget constraints limiting their ability to make large capital investments in

technology. SMBs want to leverage modern technology, but are looking for cost-effective solutions
that do not require large upfront investments.

• Difficult to reach and serve effectively, given their breadth and diversity. SMBs are fragmented in

terms of size, geography, sophistication and type of industry. As a result, it is challenging to effectively
market to, acquire and serve SMB subscribers at scale and in a cost-effective manner.

While SMBs represent the largest proportion of all businesses and are massive consumers of technology

solutions in the aggregate, we believe that other providers have generally struggled to meet the diverse needs of
SMBs for high-quality products, services and support in a comprehensive and profitable way.

Our Solution

Our passion for empowering diverse SMBs to navigate the rapidly changing technology landscape has led

us to a solutions-based approach built on a foundation of technology, data and analytics. We address the
challenges of serving this large and fragmented market at scale, in the following manner:

• We deliver an integrated and comprehensive suite of products and services. We offer a compelling
technology platform with a wide range of products and services designed to help our diverse base of
SMB subscribers get online, get found and grow their businesses. By leveraging critical insights drawn
from our proprietary collection of SMB data, we develop and expand our portfolio of products and
services to provide the solutions our subscribers need and the functionality and features they value. We
have placed particular emphasis on products that enable our subscribers to acquire and manage
customers through online, social media and mobile channels. Our cloud-based offerings allow our
subscribers to select a customized set of solutions from among a broad range of internally developed
and validated third-party products. We supply these solutions to subscribers on demand in an integrated
manner through the cloud, simply and effectively.

• We intelligently engage with subscribers, consistent with their needs. We leverage our technology and
proprietary data and analytics to identify subscriber needs and opportunities based on type of business,
length in business, geography, products and services previously purchased from us and various other
factors. This allows us to proactively engage with our subscribers in a timely manner via a myriad of
customer engagement channels, including through branded websites, phone, email and chat contact
with our sales and support organizations, the control panels we make available to our subscribers to
manage their websites, our network of resellers and referral partners, proprietary mobile applications
and our application store, Mojo Marketplace. This ongoing engagement allows us to offer the right
solutions at the right time. We believe these capabilities, in turn, lead to greater adoption and deeper
entrenchment of our technology and superior subscriber experience, thereby increasing our subscriber
retention rates and revenue per subscriber.

• We provide affordable solutions to our subscribers in a cost-effective manner. Our cloud-based

delivery model enables our subscribers to address their business needs with minimal upfront capital
investment. As a result of our relentless focus on operational efficiency and maintaining our low cost to
serve, we deliver affordable solutions to our subscribers, by operating:

•

•

an integrated, cloud-based customer-facing technology platform which permits us to efficiently
deliver our products and services and add new subscribers cost-effectively. This technology
platform allows us to optimize our investments in infrastructure, benefit from economies of scale
and integrate new products and services seamlessly; and

proprietary and unified operating and support systems which allow us to operationalize data
insights and optimize our internal processes and procedures. These systems also allow us to on-
board, serve and track our subscribers throughout their lifecycle and feed a subscriber data
repository which is tightly linked with our billing, customer relationship management and

4

fulfillment systems. We operate these systems across our subscriber base for our major brands,
allowing us to develop an integrated view of each subscriber, enabling us to contact our
subscribers through the right channels and offer them the most relevant solutions at the most
opportune times.

• We efficiently acquire subscribers with our multi-channel, multi-brand approach. The SMB market
is broad, diverse and fragmented in terms of geography, industry, size and degree of technology
sophistication. As a consequence, we leverage proprietary data, gathered through our integrated
technology platform, to implement a multi-brand, multi-channel approach to acquiring subscribers.
This allows us to precisely target the SMB universe, identify the best ways to reach different categories
of subscribers and tailor our brands and service offerings specifically toward those audiences. Our
approach is designed to reach and efficiently on-board subscribers at scale while minimizing subscriber
acquisition costs.

• Our Multi-Channel Approach: Our primary channels for attracting subscribers are free word-of-
mouth referrals and highly targeted pay-per-click, or PPC, based online marketing. We have also
built up a large network of resellers and referral partners who drive subscribers to us on a paid
referral basis. Because both paid and un-paid referrals are critical to our efforts to attract
subscribers, we actively monitor and manage our Net Promoter Scores, or NPS, a customer
satisfaction metric developed by Bain & Company. We believe that closely managing our NPS
helps us drive favorable word-of-mouth referrals and supports our viral marketing efforts. In
addition to word-of mouth, PPC and reseller and referral channels, we have also entered into
strategic partnerships, such as our partnership with Google through the “Get Your Business
Online” initiative in the United States, India, Africa and Southeast Asia and our strategic alliance
with WordPress, which help us reach additional subscribers.

• Our Multi-Brand Approach: We believe that the best approach to attracting diverse subscribers
from the highly fragmented SMB community is to deploy multiple brands that target different
segments of the SMB market. For example, our Bluehost brand targets SMBs with greater
technical expertise and a desire to build their own solutions, our iPage brand targets SMBs with
less technology experience and our HostGator brand targets SMBs who value significant amounts
of support. This multi-brand approach allows us to manage our subscriber acquisition costs
effectively and provide a diverse base of subscribers the most relevant experience on our platform.
Our primary brands today are Bluehost, Domain.com, Fatcow, Homestead, HostGator, iPage and
A Small Orange. With the acquisition of Directi’s web presence business in early 2014, we added
international brands, including Reseller Club, Big Rock and Logic Boxes, and later in 2014 we
added Webzai, BuyDomains and Arvixe. We use an integrated technology and support
infrastructure across our major brands, which allows us to cost-effectively serve our subscribers.

• We effectively serve, engage and upsell subscribers with our multi-product, multi-engagement
approach. Once we get our subscribers online, we deploy our multi-product, multi-engagement
approach to provide them with additional products and services to get found and grow their businesses.
We offer our subscribers over 150 products and services through multiple subscriber engagement
points. Using this approach, we have been able to steadily increase our ARPS by selling additional
products and services to our subscribers throughout their subscription period.

• Our Multi-Product Approach: We offer a range of products and services on our platform. These
products and services include domains, website builders, web hosting (including shared, Virtual
Private Server (“VPS”) and dedicated hosting), security, storage, site backup, SEO and SEM,
Google Adwords, mobile solutions, social media enablement, website analytics, email marketing
and productivity and e-commerce tools. The products and services we offer consist of our own
proprietary solutions as well as third-party products. Nearly all of our subscribers purchase an
initial web presence solution that typically includes domain and web hosting products, and many
over time purchase additional products and services, which we sell as individual products or as
cost-effective bundled solutions.

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• Our Multi-Engagement Approach: We create multiple points of engagement with our subscribers
that allow us to inform and educate them about the value of our products and services. These
points of engagement include phone, chat and email interactions with our sales and support
organizations, our branded websites, the control panels we make available to our subscribers to
manage their websites, our network of resellers and referral partners, proprietary mobile
applications such as Business on Tapp and our application store, Mojo Marketplace. We believe
that our multi-engagement approach has helped us steadily increase the average number of
products and services we have sold into our subscriber base. As of December 31, 2012, 2013 and
2014, subscribers of our major brands had purchased an average of 3.3, 4.1 and 4.7 products from
us in addition to an initial web presence subscription. The number of subscribers of our major
brands paying $500 or more per year for our products and services grew from approximately
73,000 as of December 31, 2011 to nearly 130,000 as of December 31, 2014.

Our Model

We believe that our solution results in a strong, efficient and differentiated business model with the

following attributes:

• Attractive Subscription Model and Retention Rates. Our subscriptions require payment in advance,
which is typically made by credit card, and range up to 36 months, providing significant cash flow
benefits and revenue visibility. Our products and services are integral to an SMB having an online
presence. As a result, we benefit from high subscriber and revenue retention rates.

•

Strong Average Revenue per Subscriber. Our comprehensive platform, data driven approach and
proactive subscriber engagement enable us to sell relevant and useful additional products and services
to existing and new subscribers, driving higher ARPS.

• Cost-Effective Customer Acquisition. Through our multi-channel, multi-brand approach, we are able
to target our marketing spend carefully and acquire subscribers cost-effectively. Due to our large base
of subscribers and high customer satisfaction, we also attract a significant percentage of our new
subscribers through word-of-mouth referrals, at no cost to us. Nearly all our program marketing
expense is associated with PPC-based online marketing and with payments to our resellers and referral
partners. These payments occur after a subscriber signs up on our platform and therefore allow us to
readily determine the returns on our marketing spend.

• Efficient Cost to Serve. We serve our subscribers in a cost-efficient manner as a result of our integrated

technology platform and operating support systems which facilitate the collection, analysis and
application of large amounts of data. Our cloud-based delivery model enables us to serve subscribers
with minimal incremental expense and deploy new products and services quickly and efficiently. We
have also developed proprietary techniques that help us to operate with highly-efficient server
configurations, resulting in low capital expenditures.

• Virtuous Cycle. As our business continues to grow, we enjoy even greater benefits of scale—collecting
more data, improving our analytical capabilities, deriving more insight, enhancing our operational
efficiency, increasing our cash flow and re-investing in the growth of our business.

Our Growth Strategy

Since our formation in 1997, we have focused on helping SMBs establish, manage and grow their

businesses. To fulfill our mission of getting SMBs around the world online, we intend to continue to increase our
scale, broaden our subscriber footprint, expand our range of product and service offerings and pursue strategic
acquisitions.

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Grow Our Subscriber Base

We believe there is a substantial opportunity to expand our subscriber base, by:

• Expanding Subscriber Acquisition Channels. We believe new types of online only businesses will

continue to be created and that increased consumer demand for online interactions will drive many off-
line brick and mortar businesses to establish an online presence. To capture this market opportunity, we
intend to continue to invest in our multiple subscriber acquisition channels, including our resellers and
referral partners as well as our relationships with Google and other strategic partners.

• Expanding Our International Footprint. We also plan to continue to expand our geographic footprint
and our internationally sourced revenues as more and more SMBs in emerging markets come online
due to wider availability of Internet infrastructure and mobile connectivity. We have successfully
entered foreign markets such as Brazil and India, and following our acquisition of the web presence
business of Directi in January 2014, we released localized versions of our Bluehost and HostGator
brands in several countries, including India, Turkey, China and Russia. We believe there are attractive
opportunities to continue growing our global presence.

• Expanding Our Portfolio of Brands. We believe the SMB market is highly fragmented and requires
multiple uniquely branded approaches to effectively attract and serve SMBs looking to get online.
Consequently, we will continue to add to our portfolio of brands both through organic brand
development and acquisition to broaden our penetration of the SMB opportunity.

Increase Sales of Our Products and Services

We intend to expand sales of our products and services and increase our ARPS by:

• Expanding Our Points of Engagement with Our Subscribers. We aim to offer our subscribers the

right products and services at the right time. We intend to continue to invest in our technology platform
and our analytics capabilities to further improve how we engage our subscribers and help them grow
their businesses. We also expect to continue to invest in our existing engagement points, including by
rolling out Mojo Marketplace across all of our primary brands, continuing to train our support
organization on selling additional products and services to subscribers requesting support, expanding
marketing around our mobile application Business on Tapp and enhancing the functionality of the
control panels we offer our subscribers to manage their websites. In addition, we plan to actively seek
out and invest in new and innovative engagement points with our subscribers, either through organic
investment or acquisitions.

• Expanding Our Suite of Innovative Products and Services. We plan to continue to introduce value-

added products and services that address our subscribers’ needs and more effectively cater to the highly
fragmented SMB marketplace. These products and services may be those we develop internally or offer
through partnerships with third parties. We believe our subscriber base is at a level of scale that is
attractive to those seeking to reach SMBs with their own solutions. Furthermore, we have invested in a
technology platform that is robust and effective at targeting our subscribers which enables high levels
of conversion and upsell. Our technology platform also allows us to rapidly deploy new products and
services, whether our own or third party, allowing us to be timely and flexible with the products and
services we offer our subscribers. As we further expand our portfolio of products and services and
continue investing in our technology platform, we expect that our subscribers will be more likely to
purchase additional products and services from us.

Pursue Strategic Acquisitions

We consider acquisition to be an important tool to enhance the growth of our company and have acquired

and integrated many businesses and assets of businesses since our inception. We may pursue future acquisitions
that complement our existing business, represent a strategic fit and are consistent with our overall growth

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strategy. We may target acquisitions that help us access new international markets, enhance our data analytics
and technology platform, widen our points of engagement with our subscribers or add functionality and
capabilities to our suite of products and services.

During 2014 we completed several strategic acquisitions. We acquired the web presence business of Directi

from Directi Web Technologies Holdings, Inc., or Directi Holdings. Directi provides web presence solutions to
small and medium-sized businesses in various countries, including India, the United States, Turkey, China,
Russia and Indonesia. This acquisition provides us with an established international presence focused on growing
emerging markets as well as the ability to expand our geographic footprint by taking our existing portfolio of
brands to international markets.

In connection with the acquisition of Directi, we purchased a domain name business from a company

associated with the founders of Directi Holdings

We also acquired WebZai Ltd., or Webzai, which provides us with a simple to use website builder and

mobile web builder product.

In addition, we acquired substantially all of the assets of the BuyDomains business of NameMedia, Inc., or

BuyDomains, which is a provider of premium domain products. We expect this acquisition will allow us to better
serve our subscriber demand for higher priced premium domains.

We also acquired substantially all of the assets of Arvixe LLC, or Arvixe, which is a web presence provider.

We expect this acquisition will allow us to leverage our reach and size to generate better economies of scale.

During 2014, we acquired minority interests in Automattic, Inc. and AppMachine BV, or AppMachine.

Our Products and Services

We offer an integrated and comprehensive suite of products and services that help SMBs get online, get

found and grow their businesses. Our offerings can be broadly grouped as follows:

Getting SMBs Online

Through a combination of do-it-yourself tools and managed professional services, we provide SMBs an easy

and cost-effective way to create an online presence. We offer the following products and services to get SMBs
online quickly, easily and affordably:

• Domain Registration, Management and Resale. As an accredited domain registrar with over

12.0 million domains under our management at December 31, 2014, we enable our subscribers to
search and purchase available domain names from a wide spectrum of domain registries. We also
maintain a portfolio of premium domains that are available for resale to our subscribers.

• Website Builders. We offer a variety of proprietary, third-party and open source website building tools
and design services that enable subscribers with varying degrees of technical sophistication to create a
customized web presence, either on a self-service basis or with our assistance. We also offer various
premium elements that subscribers can purchase separately to enhance their website and provide a
more engaging user experience for their customers, including premium themes, mobile optimization,
social networking features, customer interaction tools, embedded videos, photo galleries, blogs, maps,
polls and community forums.

• Web Hosting. By providing a consolidated set of core products, services and resources that share

storage, bandwidth and processing power, our entry-level shared hosting services enable subscribers to
create an initial web presence quickly and cost-effectively.

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•

•

Security. We offer malware protection solutions to help protect our subscribers’ websites from viruses,
malicious code and other threats. Our premium offerings, including a web application firewall, can help
prevent attacks on subscriber websites before they affect subscriber data or operations. For subscribers
that collect personally identifiable information or other private data from their customers and website
visitors, we offer a variety of Secure Socket Layer, or SSL, certificates that encrypt data collected on a
subscriber’s website. We also offer products that help subscribers achieve PCI compliance for
maintaining sensitive information.

Site Back-Up. We offer enhanced backup control solutions that enable subscribers to schedule,
maintain, manage and restore backups of their online data and websites to meet their particular
business needs.

Getting SMBs Found

Our marketing solutions enable subscribers to increase their online visibility, attract more customers to their

websites and build customer loyalty.

• Mobile. We offer solutions that allow our subscribers to have their websites rendered on mobile

devices, be able to be discovered by mobile devices in their vicinity and target mobile customers for
their businesses among other features and functionality. We also offer third-party applications that
enable mobile payments and commerce. During 2014 we entered into a partnership with, and acquired
a 40% interest in, a mobile app builder company, AppMachine. With AppMachine’s product, our
subscribers can quickly and easily create a mobile app for their business and make it available in the
Apple AppStore or on Google Play.

•

•

Search Engine Optimization (SEO) and Search Engine Marketing (SEM). We offer a variety of
search engine optimization and marketing solutions that can improve a subscriber’s ability to be
discovered by potential customers. These services help a subscriber distribute its business profile to
online directories and manage links and keywords with on-page diagnostic tools. We also offer fully
managed pay-per-click services designed to direct traffic to a subscriber’s website, email or phone.

Social Media. We offer tools and services that enable our subscribers to communicate effectively with
their customers and potential customers through social networks. Our platform enables our subscribers
to seamlessly integrate their website content and sales and marketing efforts into Facebook, Twitter
and other forms of social media. We also enable our subscribers to track the results of their social
media campaigns.

• Analytics. We offer control panels and dashboards that enable our subscribers to analyze activity on

their websites and optimize the impact of their web presence design and marketing campaigns to more
effectively reach their customers.

Helping SMBs Grow

We offer a wide array of applications and services that can help our subscribers grow their businesses over

time by enabling them to have dedicated processing power to drive their websites, consistently get in front of
their customers, collaborate more efficiently with their employees, partners and customers, better manage their
businesses and have advanced, secure online payment services.

• Advanced Web Hosting. In addition to providing shared hosting services, we also provide VPS hosting
and dedicated hosting solutions. As a subscriber’s business expands and the demands on its website
increase, these more customizable and higher performance solutions allow our subscribers to build
additional functionality into their websites, offer high bandwidth content such as HD video and drive
more commerce and marketing activities while reducing load times and site speeds. Subscribers can
start with an advanced web hosting solution or upgrade from an existing shared hosting service.

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• Email Marketing. Through our partnership with Constant Contact, we can provide our subscribers with
the ability to communicate effectively with their customers and potential customers via email. Email
marketing services available to subscribers include building and segmenting mailing lists, designing
and managing email newsletters, coupons and landing pages, scheduling and sending email messages,
and reporting and tracking the results of each campaign.

• Productivity Solutions. We offer our subscribers professional, secure, reliable email capabilities,

including custom mailboxes that reflect a subscriber’s domain name, spam filters, email aliases and
forwarding functionality. Our communications tools also allow a subscriber to unify its email inbox
with other communications streams, such as social media feeds. Through our partnership with Google,
we also offer our customers Google Apps for Work, which includes an integrated suite of email,
collaboration, and file sharing tools.

• E-commerce Enablement. As our subscribers grow their businesses and their demands on e-commerce

increase, we offer products that enable secure and encrypted payments, shopping carts, payment
processing and related services, mobile payments and other forms of e-commerce to expand the way
SMBs conduct business online.

• Professional Services. For subscribers who have extensive demands for web design, content

aggregation and presentation or have unique requirements for their web presence, we offer professional
services with dedicated engineering and web design to help them create their ideal web presence
complete with integration with some of the more advanced e-commerce, productivity and marketing
products we offer.

Subscriber Support

Our support agents assist our subscribers in a proactive, consultative manner, engaging with an average of

more than 50,000 subscribers per day via phone, email and chat. We leverage our proprietary data and subscriber
management software to deliver differentiated support, which we believe enables us to deepen relationships with
our subscribers and help them succeed as they grow. Our support personnel not only assist subscribers with
technical issues, but also focus on understanding the business goals of each subscriber to help identify the right
products and services to achieve those goals. We believe this contributes to subscriber retention and our ability to
sell more products and services. Our U.S. support organization is located across Tempe, Arizona, Houston and
Austin, Texas and Orem, Utah. Centers supporting our international operations are located in Brazil and India,
and we have third-party support arrangements in China and Singapore.

Technology Platform

We have invested significant resources to develop and enhance our technology platform and collect a vast
amount of proprietary data. We use a data-driven approach to design business processes that allow us to innovate,
develop and deploy solutions that meet the demands of SMBs and provide a superior experience for our
subscribers. Our technology platform leverages common services for the benefit of our brands and has the ability
to optimize the specific requirements of individual brands.

Integrated Platform

We have developed an integrated technology platform for our cloud-based solutions that combines open

source and proprietary software designed to grow with the needs of our subscribers. Our innovative shared
services architecture allows us to operate at a high level of service, with a high degree of customization for each
subscriber’s web presence and with a large number of subscribers per server. In addition, we have built
customized subscriber relationship management, billing and subscriber service support systems to on-board,
serve and track our subscribers at scale, and to enable subscribers to manage their own service experience. Our
subscriber service support systems also help us predict which applications a subscriber may need based on our
experience with similar subscribers, enabling our support personnel to have more informed subscriber
interactions.

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Data Analytics and Business Intelligence

Our proprietary data analytics technology enables us to deliver our products and services in a highly
personalized manner and to improve our operational efficiency. We have a dedicated team of software engineers
focused on refining and further developing our proprietary analytics systems. Our use of analytics and continued
investment in developing predictive capabilities allow us to design and deliver the right solutions to our
subscribers at the right time. We believe our analytics capabilities and technology are also key contributors to our
ability to target new subscribers, retain existing subscribers and upsell our base of subscribers.

Applications

We offer an integrated and comprehensive suite of products and services through proprietary applications as

well as third-party technology partners who have integrated their offerings into our technology platform.
Through a combination of common services, integrated platforms, application program interfaces and processes,
we can rapidly develop and deploy new applications across our brands. A significant portion of our over 150
products and services have been internally developed. We regularly retire offerings that are underperforming and
add offerings that we believe will be in high demand based on our data insights.

Infrastructure

We employ various techniques to enhance the stability of our systems and preserve the security of

information contained on them. We utilize monitoring systems and a variety of software components to monitor
and protect our infrastructure against attempts to attack or gain unauthorized entry to our internal systems and
subscriber websites. In addition, we focus engineering and development efforts on reducing the computational
costs required to provide and maintain quality subscriber services, which enables us to rely in large part on
increasingly economical industry-standard hardware. These efforts help us achieve performance capabilities such
as high levels of server density and reduce overall capital expenditures and costs to serve our subscribers.
Currently, we do not own any data centers. Instead, we co-locate our equipment in third-party data centers
through cost-effective contracts. We currently serve most of our subscribers from four co-located data center
facilities located in Massachusetts (two), Texas and Utah.

Engineering and Development

Our engineering and development activity is focused on enhancing our systems, developing and expanding
product and service offerings, and integrating technology capabilities from our acquisitions. Our engineering and
development expense during 2012, 2013 and 2014 was $13.8 million, $23.2 million and $19.5 million,
respectively.

Subscriber Profile

As of December 31, 2014, we had approximately 4.1 million subscribers. Approximately 80% of our
subscribers of our major brands are SMBs, and the majority of our SMB subscribers are one-to-five employee
businesses.

The industries in which our subscribers operate are very diverse, including retail, merchandising, media,

recreation, education, construction, medical, dental and arts and entertainment.

Geographical Information

We currently maintain offices and conduct operations primarily in the United States, Brazil, India and the
United Kingdom. We also have third-party contract support services assisting customers in China and Singapore.
As of December 31, 2014, substantially all of our long-lived assets were located in the United States.

11

Our subscribers are located worldwide. For the years ended December 31, 2012, 2013 and 2014,

approximately 70%, 70% and 64%, respectively, of our total billings were invoiced to subscribers located in the
United States. The remaining amount was invoiced to subscribers around the world, primarily in Canada, the
United Kingdom, Australia, India, Brazil, Mexico, Spain and China. It is impracticable for us to provide revenue
information by geography for the foregoing periods due to unavailability of geographic information for some
subscribers acquired as part of previous acquisitions as well as limitations in certain accounting systems we
currently use.

Competition

The global cloud-based services market for SMBs is highly competitive and constantly evolving. We expect

competition to increase from existing competitors as well as potential new market entrants. Our competitors
include providers of:

•

•

offerings designed to help SMBs establish an initial web presence, such as domain name registrars and
shared hosting providers, such as GoDaddy, Web.com and United Internet, website builders, such as
Squarespace and Wix, website creation and management companies, e-commerce service providers,
security solutions providers and site backup companies;

solutions that help SMBs get found online, such as search engine marketing companies, search engine
optimization companies, local directory listing companies and online and offline business directories;
and

• more advanced solutions targeted at growing SMBs, such as companies offering VPS and dedicated

hosting services, advanced e-commerce and security products, email marketing solutions and
productivity tools.

We believe the principal competitive factors in the cloud-based services market for SMBs are:

•

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•

•

•

•

•

•

size and scale of subscriber base;

integrated cloud-based technology platform that can help target and service subscribers effectively at
scale;

depth and sophistication of data analytics and business insights tools;

cost-effective subscriber acquisition;

scope, scalability, flexibility and compatibility of product and service offerings;

quality of subscriber support and subscriber engagement;

brand names, reputation and subscriber satisfaction;

ease of implementation, use and maintenance; and

reliability and security.

We believe that we compete favorably with respect to each of these factors. In addition, we believe that our
data-driven approach, integrated technology platform and focus on serving as a trusted partner to our subscribers
help differentiate us from competitors. In some instances, we have commercial partnerships with providers in the
SMB market with whom we otherwise compete.

Seasonality

We have historically experienced increased subscriber billings in the first quarter of our fiscal year as many

subscribers start new businesses at the start of a new year. We book a significant portion of these billings as
deferred revenue and recognize the deferred revenue throughout the course of the year and beyond based on the

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term of the applicable subscription. Consequently, our quarterly subscriber billings and net new subscriber
additions are typically relatively high in the first quarter of our fiscal year, while our GAAP revenue from these
new subscriber additions is relatively higher in the fourth quarter of our fiscal year.

Intellectual Property and Proprietary Rights

Our intellectual property and proprietary rights are important to our business. We rely on a combination of
trademark, patent, copyright and trade secret laws, confidentiality and access-related procedures and safeguards
and contractual provisions to protect our proprietary technologies, confidential information, brands and other
intellectual property.

We use open source technologies pursuant to applicable licenses as the basis for our technology platform.

We have also developed, acquired or licensed proprietary technologies for use in our business. As of
December 31, 2014, we have nine U.S. patents as well as 15 pending U.S. patent applications and several
pending foreign counterpart applications, relating to aspects of our technology platform and offerings, including
our shared services architecture, predictive analytics methods, virtualization technologies, subscriber migration
technologies and web presence improvement technologies. We believe the duration of our patents is adequate
relative to the expected lives of the technologies they cover.

We have non-disclosure, confidentiality and license agreements with employees, contractors, subscribers
and other third parties, which limit access to and use of our proprietary information. Though we rely in part upon
these legal and contractual protections, as well as various procedural safeguards, we believe that the skill and
ingenuity of our employees, the functionality and frequent enhancements to our solutions and our ability to
introduce new products and features that meet the needs of our subscribers are more important to maintaining our
competitive position in the marketplace.

We have an ongoing trademark and service mark registration program pursuant to which we register our
brand names and product names, taglines and logos in the United States and other countries to the extent we
determine appropriate and cost-effective. We also have common law rights in some unregistered trademarks that
were established over years of use. In addition, we have a trademark and service mark enforcement program
pursuant to which we monitor applications filed by third parties to register trademarks and service marks that
may be confusingly similar to ours, as well as the use of our major brand names in social media, domain names
and other Internet sites.

Despite our efforts to preserve and protect our intellectual property, unauthorized third parties may attempt

to copy, reverse engineer or otherwise obtain access to our proprietary rights, and competitors may attempt to
develop solutions that could compete with us in the markets we serve. Unauthorized disclosure of our
confidential information or proprietary technologies by our employees or third parties could also occur. The risk
of unauthorized use of our proprietary and intellectual property rights may increase as we seek to expand outside
of the United States.

Third-party infringement claims are also possible in our industry, especially as functionality and features

expand, evolve and overlap across industries. Third parties, including non-practicing patent holders, have
claimed, and could claim in the future, that our processes, technologies or websites infringe patents they now
hold or might obtain or that might be issued in the future. See “Risk Factors—We could incur substantial costs as
a result of any claim of infringement of another party’s intellectual property rights.”

Employees

As of December 31, 2014, we had 2,503 employees, including 1,657 in support and network operations, 451

in sales and marketing, 203 in engineering and development and 192 in general and administrative. Most of our
employees are based in the United States. None of our employees is represented by a labor union or covered by a
collective bargaining agreement. We have never experienced a strike or similar work stoppage, and we consider
our relations with our employees to be good.

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Corporate Information

Our business was founded in 1997 as a Delaware corporation under the name Innovative Marketing
Technologies Incorporated. In December 2011, investment funds and entities affiliated with either Warburg
Pincus or Goldman Sachs acquired a controlling interest in our company. We refer to this transaction as the
Sponsor Acquisition. Prior to our initial public offering in October 2013, we were an indirect wholly owned
subsidiary of WP Expedition Topco L.P., a Delaware limited partnership that we refer to as WP Expedition
Topco. Pursuant to the terms of a corporate reorganization that we completed prior to our initial public offering,
WP Expedition Topco dissolved and in liquidation distributed the shares of Endurance International Group
Holdings, Inc. common stock to its partners in accordance with the limited partnership agreement of WP
Expedition Topco.

Our principal executive offices are located at 10 Corporate Drive, Suite 300, Burlington, Massachusetts

01803 and our telephone number at that address is (781) 852-3200.

Information Available on the Internet

We maintain an Internet website at www.endurance.com, and we also operate a number of other websites.

The information on, or that can be accessed through, any of our websites is not incorporated by reference into
this Annual Report on Form 10-K and should not be considered to be a part of this Annual Report on Form 10-K.
Our website address is included in this Annual Report on Form 10-K as inactive textual reference only. Our
reports filed or furnished pursuant to Section 13(a) or 15(d) of the Exchange Act, including our Annual Reports
on Form 10-K, our Quarterly Reports on Form 10-Q and our Current Reports on Form 8-K, and amendments to
those reports, are accessible through our website, free of charge, as soon as reasonably practicable after these
reports are filed electronically with, or otherwise furnished to, the SEC. We also make available on our website
the charters of our audit committee, compensation committee and nominating and corporate governance
committee, as well as our corporate governance guidelines and our code of business conduct and ethics. In
addition, we intend to disclose on our website any amendments to, or waivers from, our code of business conduct
and ethics that are required to be disclosed pursuant to SEC rules.

ITEM 1A. Risk Factors

Our business, financial condition, results of operations and future growth prospects could be materially and

adversely affected by the following risks or uncertainties. The risks and uncertainties described below are those
that we have identified as material, but they are not the only risks and uncertainties we face. Our business is also
subject to general risks and uncertainties that affect many other companies, including overall economic and
industry conditions, as well as other risks not currently known to us or that we currently consider immaterial. If
any of such risks and uncertainties actually occurs, our business, financial condition, results of operations and
growth prospects could differ materially from the plans, projections and other forward-looking statements
included in the section titled “Management’s Discussion and Analysis of Financial Condition and Results of
Operations” and elsewhere in this Annual Report and in our other public filings.

Risks Related to Our Business and Our Industry

Our quarterly and annual operating results may be adversely affected due to a variety of factors, which could
make our future results difficult to predict and could cause our operating results to fall below investor or
analyst expectations.

Our quarterly and annual operating results may be adversely affected due to a variety of factors that could

affect our revenue or our expenses in any particular period. You should not rely on quarter-to-quarter
comparisons of our operating results as an indication of future performance. Factors that may adversely affect
our quarterly and annual operating results may include:

•

•

our ability to attract new subscribers and retain existing subscribers;

our ability to increase sales to our existing subscribers;

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•

our inability to raise the selling prices for our solutions or reductions in the selling prices for our
solutions;

our ability to acquire subscribers in a cost-effective way;

our ability to maintain a high level of subscriber satisfaction;

competition in the market for our products and services, as well as competition for referral sources;

rapid technological change, frequent new product and service introductions, and evolving industry
standards, including with respect to how our products and services are marketed to consumers and in
how consumers find, purchase and use our products and services;

difficulties in integrating technologies, products and employees from companies we have acquired or
may acquire in the future or in migrating acquired subscribers from an acquired company’s platforms
to our platforms;

difficulties and costs arising from our international operations and continued international expansion;

systems, data center and Internet failures and service interruptions;

network security breaches or sabotage resulting in the unauthorized use or disclosure of, or access to,
personally identifiable information or other confidential information;

difficulties in distributing new products;

shortcomings in, or misinterpretations of, our metrics and data which cause us to fail to anticipate or
identify trends in our market;

terminations of, disputes with, or material changes to our relationships with third-party partners,
including referral sources, product partners, data center providers, payment processors and landlords;

a shift in subscriber demand to lower margin solutions, which could increase our cost of revenue;

costs or liabilities associated with any past or future acquisitions that we may make;

changes in legislation that affect our collection of sales and use taxes;

changes in regulation or to regulatory bodies, such as the Internet Corporation for Assigned Names and
Numbers, or ICANN, that could affect our business and our industry; and

loss of key employees.

It is possible that in one or more future quarters, due to any of the factors listed above, a combination of

those factors or other reasons, our operating results may be below our expectations and the expectations of
research analysts and investors. In that event, our stock price could decline substantially.

We may not be able to continue to add new subscribers or increase sales to our existing subscribers, which
could adversely affect our operating results.

Our growth is dependent on our ability to continue to attract new subscribers while retaining existing
subscribers and expanding the products and services we sell to them. Growth in the demand for our products and
services may be inhibited, and we may be unable to sustain growth in our subscriber base, for a number of
reasons, including, but not limited to:

•

•

our failure to develop or offer new or additional products and services in a timely manner that keeps
pace with new technologies and the evolving needs of our subscribers;

our inability to market our solutions in a cost-effective manner to new subscribers or to our existing
subscribers and to increase our sales to existing subscribers, including due to changes in regulation, or
changes in the enforcement of existing regulation that would impair our marketing practices, require us
to change our sign-up processes or require us to increase disclosure designed to provide greater
transparency as to how we bill and deliver our services;

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our inability to offer solutions that are adequately integrated and customizable to meet the needs of our
highly diverse and fragmented subscriber base;

changes in search engine ranking algorithms or in search terms used by potential subscribers, either of
which may have the effect of increasing our competitors’ search engine rankings or increasing our
marketing costs to offset lower search engine rankings;

failure of our third-party development partners, which provide a majority of our offerings, to continue
to support existing products and to develop and support new products;

the inability of our subscribers to differentiate our solutions from those of our competitors or our
inability to effectively communicate such distinctions;

our inability to maintain, or strengthen awareness of, our brands;

our inability to maintain a consistent user experience and timely and consistent product upgrade
schedule for all of our subscribers due to the fact that not all of our brands, products, or services
operate from the same control panel or other systems;

our inability to penetrate, or adapt to requirements of, international markets;

our inability to enter into automatically renewing contracts with our subscribers or increase
subscription prices;

the decisions by our subscribers to move the hosting of their Internet sites and web infrastructure to
their own IT systems, into co-location facilities or to our competitors if we are unable to effectively
market the scalability of our solutions;

subscriber dissatisfaction causing our existing subscribers to stop referring prospective subscribers to
us; and

perceived or actual security, integrity, reliability, quality or compatibility problems with our solutions,
including related to unscheduled downtime, outages or network security breaches.

A substantial amount of our revenue growth historically has been derived from increased sales of products
and services to existing subscribers. Our costs associated with increasing revenue from existing subscribers are
generally lower than costs associated with generating revenue from new subscribers. Therefore, a reduction in the
rate of revenue increase from our existing subscribers, even if offset by an increase in revenue from new
subscribers, could reduce our operating margins, and any failure by us to continue to attract new subscribers or
increase our revenue from existing subscribers could have a material adverse effect on our operating results.

The rate of growth of the small- and medium-sized business, or SMB, market for our solutions could be
significantly lower than our estimates. If demand for our products and services does not meet expectations,
our ability to generate revenue and meet our financial targets could be adversely affected.

Although we expect continued demand in the SMB market for our cloud-based solutions, it is possible that
the rate of growth may not meet our expectations, or the market may not continue to grow at all, either of which
would adversely affect our business. Our expectations for future revenue growth are based in part on assumptions
reflecting our industry knowledge and experience serving SMBs, as well as our assumptions regarding
demographic shifts, growth in the availability and capacity of Internet infrastructure internationally and
macroeconomic conditions. If any of these assumptions proves to be inaccurate, then our actual revenue growth
could be significantly lower than our expected revenue growth.

Our ability to compete successfully depends on our ability to offer an integrated and comprehensive suite of
products and services that enable our diverse base of subscribers to establish, manage and grow their businesses.
Our web presence and commerce offerings are predicated on the assumption that an online presence is, and will
continue to be, an important factor in our subscribers’ abilities to establish, expand, manage and monetize their

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businesses quickly, easily and affordably. If we are incorrect in this assumption, for example due to the
introduction of a new technology or industry standard that supersedes the importance of an online presence or
renders our existing or future solutions obsolete, then our ability to retain existing subscribers and attract new
subscribers could be adversely affected, which could harm our ability to generate revenue and meet our financial
targets.

In addition, we estimate that approximately 20% of our subscribers use our cloud-based solutions primarily

for personal, group or not-for-profit use. We do not offer a complete suite of products and services that are
tailored to the specific needs of these types of subscribers, and such subscribers may be less interested in
purchasing additional products and services. As a result, we may not be able to increase revenue per subscriber
for these subscribers at the same rate as for our other subscribers, which could negatively affect our growth and
have an adverse effect on our operating results.

Our business and operations have experienced rapid growth and organizational change in recent years, which
has placed, and will continue to place, significant demands on our management and infrastructure, especially
our billing systems and operational infrastructure. We have also made significant investments to support our
growth strategy, which may not succeed. If we fail to manage our growth effectively, we may be unable to
execute our business plan, maintain high levels of service, produce accurate financial statements on a timely
basis or address competitive challenges adequately.

As a result of acquisitions and internal growth, we increased our revenue from $520.3 million in the year

ended December 31, 2013 to $629.8 million in the year ended December 31, 2014.

Our growth has placed, and will continue to place, a significant strain on our managerial, engineering,
network operations, sales and support, marketing, legal, compliance, finance and other resources. In particular,
our growth has placed, and will continue to place, a significant strain on our ability to build and maintain
effective internal financial and accounting controls and procedures. For example, as a result of our acquisitions,
we have acquired multiple billing systems that we are in the process of integrating, and we may acquire and
integrate additional billing systems with future acquisitions. Any delays or other challenges associated with these
build-outs or integrations could lead to inaccurate disclosure, which could prevent us from producing accurate
financial statements on a timely basis and harm our operating results, our ability to operate our business and our
investors’ view of us.

In addition, as a result of our growth, the increase in the number of our total subscribers has required us to
invest in and improve the scale and flexibility of our infrastructure and information technology systems, and the
increase in the number of payment transactions that we process for our subscribers has increased the amount of
customer data that we store. Any loss of data or disruption in our ability to provide our product offerings due to
disruptions to, or the inflexibility or lack of scale of, our infrastructure or information technology systems could
harm our business or our reputation.

We have also made significant investments in our growth strategy, which may not succeed. For example, we

have incurred significant expenses relating to our increased investments in product marketing and other
marketing efforts to acquire new subscribers and to sell additional products to existing subscribers, and we intend
to continue investing in our product marketing and other marketing efforts. We have also incurred significant
expenses and allocated significant resources, including finance, operational, legal and compliance resources,
related to the growth and continued expansion of our international operations, and we expect that such expenses
and resource allocation will increase in the future. If we do not achieve the benefits anticipated from these
investments, or if the achievement of these benefits is delayed, our operating results may be adversely affected.

We intend to further expand our overall business, subscriber base, data center infrastructure, headcount and
operations, both domestically and internationally with no assurance that our business or revenue will continue to
grow. Creating an organization with expanded U.S. and overseas operations and managing a geographically
dispersed workforce will require substantial management effort, the allocation of significant management

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resources and significant additional investment in our infrastructure, including our information technology,
operational, financial and administrative infrastructure and systems. We will also be required to continue to
improve our operational, financial, compliance, risk and management controls and our reporting procedures and
to ensure that they are in effect throughout our organization, and we may not be able to do so. As such, we may
be unable to manage our expenses effectively in the future, which may adversely affect our gross margins or
operating expenses in any particular quarter. If we fail to manage our anticipated growth and organizational
change in a manner that preserves the key aspects of our corporate culture, the quality of our solutions may suffer
or fail to keep up with changes in the industry or technological developments, which could adversely affect our
brands and reputation and harm our ability to retain and attract subscribers.

Our recent or potential future acquisitions could be difficult to execute and integrate, divert the attention of
key personnel, disrupt our business, dilute stockholder value and impair our financial results. We may not
realize anticipated benefits from our acquisitions that we have completed or may complete in the future.

We have in the past acquired, and may in the future acquire, businesses, assets and minority positions in

other companies to increase our growth, enhance our ability to compete in our core markets or allow us to enter
new markets.

Acquisitions involve numerous risks, any of which could harm our business, including:

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difficulties in integrating the technologies, products, operations, billing systems, personnel or
operations of an acquired business and realizing the anticipated benefits of the combined businesses;

difficulties in supporting and transitioning acquired subscribers, if any, to our platform, causing
potential loss of such subscribers and damage to our reputation;

disruption of our ongoing business and diversion of financial, management, operations and customer
support resources from existing operations;

difficulties in applying our controls and risk management and compliance policies and practices to
acquired companies;

integration and support of redundant solutions or solutions that are outside of our core capabilities;

the incurrence of additional debt in order to fund an acquisition, or assumption of debt or other
liabilities, including litigation risk or risks associated with other unforeseen or undisclosed liabilities,
of the acquired company;

to the extent an acquired company has a corporate culture or compensation arrangement different from
ours, difficulty assimilating or integrating the acquired organization and its talent, which could lead to
morale issues, increased turnover and lower productivity than anticipated, and could also adversely
affect the culture of our existing organization;

the price we pay, or other resources that we devote, may exceed the value we realize, or the value we
could have realized if we had allocated the purchase price or other resources to another opportunity, or
unanticipated costs associated with pursuing acquisitions;

potential loss of an acquired business’ strategic alliances and key employees, including those
employees who depart prior to transferring to us, or without otherwise documenting, knowledge and
information that are important to the efficient operation of the acquired business;

potential deployment by an acquired company of its top talent to other of its business units prior to our
acquisition if we do not acquire the entirety of an acquired company’s stock or assets;

difficulties associated with governance and control matters in minority investments and risk of loss of
all or a substantial portion of our investment;

disruption of our business due to sellers, former employees, contractors or third-party service providers
of an acquired company or business misappropriating our intellectual property, violating non-
competition agreements, or otherwise causing harm to our company;

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adverse tax consequences, including exposure to substantial penalties, fees and costs if an acquired
company failed to comply, or is alleged by regulatory authorities to have failed to comply, with
relevant tax rules and regulations prior to our acquisition or due to substantial depreciation or deferred
compensation charges; and

accounting effects, including potential impairment charges related to long-lived assets and
requirements that we record deferred revenue at fair value.

We rely heavily on the representations and warranties provided to us by the sellers in our acquisitions,
including as they relate to creation, ownership and rights in intellectual property, existence of open source
software and compliance with laws and contractual requirements. If any of these representations and warranties
are inaccurate or breached, we may incur liability for which there may not be adequate recourse against such
sellers, in part due to contractual time limitations and limitations of liability, or we may need to pursue costly
litigation against the sellers. Moreover, acquisitions frequently result in the recording of goodwill and other
intangible assets which are subject to potential impairments in the future that could harm our financial results.
We may also incur expenses related to completing acquisitions, or in evaluating potential acquisitions or
technologies, which may adversely affect our profitability. In addition, if we finance acquisitions by issuing
equity securities, our existing stockholders may be diluted.

If we fail to properly conduct due diligence efforts, evaluate acquisitions or investments or identify

liabilities or challenges associated with the companies, businesses or technologies we acquire, we may not
achieve the anticipated benefits of any such acquisitions and we may incur costs in excess of what we anticipate.
The failure to successfully evaluate and execute acquisitions or investments or otherwise adequately address
these risks could materially harm our business and financial results.

The international nature of our business and our continued international expansion expose us to business
risks that could limit the effectiveness of our growth strategy and cause our operating results to suffer.

We currently maintain offices and conduct operations primarily in the United States, Brazil, India and the
United Kingdom and have third-party support arrangements in China and Singapore. In addition, during 2014 we
released localized versions of our Bluehost and HostGator sites in several countries, including Brazil, Russia,
India, China and Turkey, and we intend to continue to expand our international operations. For example, we
acquired Directi, with operations based in India, in the first quarter of 2014, and we may in the future seek to
make other acquisitions that help us access new international markets, enhance our data analytics and technology
platform or add functionality and capabilities to our suite of products and services.

Any international expansion efforts that we undertake may not be successful. In addition, conducting
operations in international markets subjects us to new risks that we have not generally faced in the United States.
These risks include:

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localization of the marketing and deployment of our solutions, including translation into foreign
languages and adaptation for local practices and regulatory requirements;

lack of familiarity with, burdens of, and increased expense relating to, complying with foreign laws,
legal standards, regulatory requirements, tariffs and other barriers, including laws related to
employment or labor, or laws regarding liability of online service providers for activities of
subscribers, such as defamation, infringement or other illegal activities, and more stringent laws in
foreign jurisdictions relating to the privacy and protection of third-party data;

difficulties in identifying and managing local staff, systems integrators, technology partners, and other
third-party vendors and service providers;

diversion of our management’s attention and resources to explore, negotiate, or close acquisitions and
to integrate, staff and manage geographically remote operations and employees;

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longer than expected lead times for, or the failure of, an SMB market for our solutions to develop in the
countries and regions in which we are opening offices and conducting operations;

our inability to effectively market our solutions to SMBs due to our failure to adapt to local cultural
norms, technology standards, billing and collection standards or pricing models;

differing technology practices and needs that we are not able to meet, including an increased demand
from our international subscribers that our cloud-based solutions be easily accessible and operational
on smartphones and tablets;

difficulties in collecting payments from subscribers or in automatically renewing their contracts with
us, especially due to the more limited availability and popularity of credit cards in certain countries;

difficulties in attracting new subscribers, especially in developing countries and regions and those
where the Internet infrastructure is still in its early stages;

greater difficulty in enforcing contracts, including our terms of service and other agreements;

• management, communication and integration problems resulting from cultural or language differences

and geographic dispersion;

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sufficiency of qualified labor pools and greater influence of organized labor in various international
markets;

competition from companies with international operations, including large international competitors
and entrenched local companies;

changes in global currency systems or fluctuations in exchange rates that may increase the volatility of
or adversely affect our foreign-based revenue;

compliance with the U.S. Foreign Corrupt Practices Act of 1977, as amended, or the FCPA, economic
sanction laws and regulations, export controls and other U.S., non-U.S. and local laws and regulations
regarding international and multi-national business operations;

potentially adverse tax consequences, including the complexities of foreign value added tax (or other
tax) systems, our inadvertent failure to comply with all relevant foreign tax rules and regulations due to
our lack of familiarity with the jurisdiction’s tax laws, and restrictions and withholdings on the
repatriation of earnings;

uncertain political and economic climates; and

reduced or varied protection for intellectual property rights in some countries.

These factors have caused our international costs of doing business to exceed our comparable domestic costs

and have caused the time and expense required to close our international acquisitions to exceed our comparable
domestic costs. A negative impact from our international business efforts could adversely affect our business,
operating results and financial condition as a whole.

In addition, our ability to expand internationally and attract and retain non-U.S. subscribers may be

adversely affected by concerns about the extent to which U.S. governmental and law enforcement agencies may
obtain data under the Foreign Intelligence Surveillance Act and Patriot Act and similar laws and regulations.
Such non-U.S. subscribers may decide that the privacy risks of storing data with a U.S.-based company outweigh
the benefits and opt to seek solutions from a company based outside of the United States. In addition, certain
foreign governments may begin requiring local storage of their citizens’ data. If we become subject to such
requirements, it may require us to increase the number of non-U.S. data centers or servers we maintain, increase
our costs or adversely affect our ability to attract, retain or cost-effectively serve non-U.S. subscribers.

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We have experienced system, software, Internet, data center and customer support center failures and have
not yet implemented a complete disaster recovery plan, and any interruptions, delays or failures in our services
could harm our reputation, cause our subscribers to seek reimbursement for services paid for and not
received, cause our subscribers to stop referring new subscribers to us, or cause our subscribers to seek to
replace us as a provider of their cloud-based solutions.

We must be able to operate our applications and systems without interruption. Since our ability to retain and

attract subscribers depends on the performance, reliability and availability of our services, as well as in the
delivery of our products and services to subscribers, even minor interruptions in our service or losses of data
could harm our reputation. Our applications, network, systems, equipment, power supplies, customer support
centers and co-located data centers are subject to various points of failure, including:

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human error or accidents;

power loss;

equipment failure;

Internet connectivity downtime;

improper building maintenance by the landlords of the buildings in which our co-located data centers
are located;

physical or electronic security breaches;

computer viruses;

fire, hurricane, flood, earthquake, tornado and other natural disasters;

• water damage;

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terrorism;

intentional bad acts, such as sabotage and vandalism;

pandemics; and

failure by us or our vendors to provide adequate service to our equipment.

We have experienced system failures, delays and periodic interruptions in service, or outages, due to factors

including power and network equipment failures; storage system failures; power outages; and network
configuration failures. In addition, because our cloud-based platform is complex, we have experienced outages
when new versions, enhancements and updates to applications, software or systems are released by us or third
parties. We will likely experience future outages that disrupt the operation of our solutions and harm our business
due to factors such as these or other factors, including the accidental or intentional actions of Internet users,
current and former employees and others; cooling equipment failures; other computer failures; or other factors
not currently known to us or that we consider immaterial. While we have experienced increases in subscriber
cancellations and decreases in our Net Promoter Scores, a customer satisfaction metric developed by Bain &
Company, following such outages in the past, we cannot be certain these outcomes are entirely attributable to the
outages, and we do not believe that such outages have had a material effect on our business, financial condition
or results of operations.

Our systems are not fully redundant, and we have not yet implemented a complete disaster recovery plan or

business continuity plan. Although the redundancies we do have in place will permit us to respond, at least to
some degree, to failures of applications and systems, our co-located data centers are vulnerable in the event of
failure. Most of our subscribers are hosted across one of four U.S.-based co-located data centers, with one of
these U.S.-based co-located data centers hosting almost half of our subscribers. Accordingly, any failure or
downtime in any one of these four U.S.-based co-located data center facilities would affect a significant
percentage of our subscribers, and any failure or downtime in the one data center hosting almost half of our

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subscribers could affect a significant number of our subscribers. We do not yet have adequate structures or
systems in place to recover from a data center’s severe impairment or total destruction, and recovery from the
total destruction or severe impairment of any of these four co-located data centers would be extremely difficult
and may not be possible at all. Closing any one of these four co-located data centers without adequate notice
could result in lengthy, if not permanent, interruptions in the availability of our solutions and loss of vast
amounts of subscriber data.

Our co-located data centers are also susceptible to impairment resulting from electrical power outages due

to the amount of power and cooling they require to operate. Since we rely on third parties to provide our co-
located data centers with power sufficient to meet our needs, we cannot control whether our co-located data
centers will have an adequate amount of electrical resources necessary to meet our subscriber requirements. We
attempt to limit exposure to system downtime due to power outages by using backup generators and power
supplies. However, these protections may not limit our exposure to power shortages or outages entirely.

Our customer support centers are also vulnerable in the event of failure caused by total destruction or severe

impairment. When calling our customer support services, most of our subscribers reach our customer support
teams located in one of our four U.S.-based call centers. Our teams in each call center are trained to provide
support services for a discrete subset of our brands, and they do not currently have complete capability to route
calls from one call center to another call center. Accordingly, if any one of these call centers were to become
non-operational due to severe impairment or total destruction, our ability to re-route calls to operational call
centers or to provide customer support services to any subscribers of the brand or brands that the non-operational
call center had formerly managed would be compromised. A significant portion of our email and chat-based
customer support is provided by an India-based support team, which is employed by a third-party service
provider. Although our email and chat-based customer support can be re-routed to our own centers, a disruption
at our India customer support center could adversely affect our business.

Any of these events could materially increase our expenses or reduce our revenue, damage our reputation,

cause our subscribers to seek reimbursement for services paid for and not received, cause our subscribers to stop
referring new subscribers to us, and cause us to lose current and potential subscribers, which would have a
material adverse effect on our operating results and financial condition. Moreover, the property and business
interruption insurance we carry may not have coverage adequate to compensate us fully for losses that may
occur.

If we are unable to maintain a high level of subscriber satisfaction, demand for our solutions could suffer.

We believe that our future revenue growth depends on our ability to provide subscribers with quality service

that meets our stated commitments, meets or exceeds our subscribers’ expectations and is conducive to our
ability to continue to sell new solutions to existing subscribers. We are not always able to provide our subscribers
with this level of service, and our subscribers occasionally encounter interruptions in service and other technical
challenges, including as a result of outages. If we are unable to provide subscribers with quality service, this may
result in subscriber dissatisfaction or billing disputes, lower than expected renewal rates and impairments to our
efforts to upsell to our subscribers, and we could face damage to our reputation, claims of loss, negative publicity
or social media attention, decreased overall demand for our solutions and loss of revenue, any of which could
have a negative effect on our business, financial condition and operating results.

In addition, we may from time to time fail to meet the needs of specific subscribers in order to best meet the
service expectations of our overall subscriber base. For example, we may suspend a subscriber’s website when it
breaches our terms of service, is harming other subscribers’ websites or disrupting servers supporting those
websites, such as when a cyber criminal installs malware on a subscriber’s website without that subscriber’s
authorization or knowledge. Although such service interruptions are not uncommon in a cloud-based
environment, we risk subscriber dissatisfaction by interrupting one subscriber’s service to prevent further attacks
on or data breaches for other subscribers, and this could damage our reputation and have an adverse effect on our
business.

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We face significant competition for our solutions in the SMB market, which we expect will continue to
intensify and which could require us to reduce our selling prices. As a result of such competitive pressures, we
may not be able to maintain or improve our competitive position or market share.

The SMB market for cloud-based technologies is highly competitive and constantly evolving. We expect

competition to increase from existing competitors as well as potential new market entrants. Most of our existing
competitors are expanding the variety of solution-based services that they offer to SMBs. We also may face
significant competition from new entrants into the markets we serve. Our competitors include providers of:

• web presence and commerce offerings, such as domain name registration, shared, VPS and dedicated
hosting, website builders, website creation and management services and e-commerce services;

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computing resources and security offerings, such as on-demand computing resources, online security
offerings and site backup services;

• marketing solutions, such as search engine marketing (SEM) companies, search engine optimization
(SEO) companies, local directory listing companies, online and offline business directories and email
marketing solutions; and

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productivity tools, such as business-class email, calendaring and file-sharing.

Some of these competitors may have greater resources, more brand recognition and consumer awareness,

more diversified product offerings, greater international scope and larger subscriber bases than we do. As a
result, we may not be able to compete successfully against them. If these companies decide to devote greater
resources to the development, promotion and sale of their products and services, or if the products and services
offered by these companies are more attractive to or better meet the evolving needs of SMBs, greater numbers of
SMBs may choose to use these competitors for creating an online presence and as a general platform for running
online business operations.

There are relatively few barriers to entry in this market, especially for providers of niche services, which

often have low capital and operating expenses and the ability to quickly bring products to market that meet
specific subscriber needs. Accordingly, as this market continues to develop, we expect the number of competitors
to increase. The continued entry of competitors into the cloud-based technologies market, and the rapid growth of
some competitors that have already entered the market, may make it difficult for us to maintain our market
position.

In addition, in an attempt to gain market share, competitors may offer aggressive price discounts or
alternative pricing models, such as so-called “freemium” pricing in which a basic offering is provided for free
with advanced features provided for a fee, on the services they offer, bundle several services at reduced prices, or
increase commissions paid to their referral sources. These pricing pressures may require us to match these
discounts and commissions in order to remain competitive, which would reduce our margins or cause us to fail to
attract new subscribers that decide to purchase the discounted service offerings of our competitors. As a result of
these factors, it is difficult to predict whether we will be able to maintain our average selling prices, pricing
models and commissions paid to our referral sources. If we reduce our selling prices, alter our pricing models or
increase commissions paid to our referral sources, it may become increasingly difficult for us to compete
successfully, our profitability may be harmed and our operating results could be adversely affected.

We must keep up with rapid and ongoing technological change, marketing trends and shifts in consumer
demand to remain competitive in a rapidly evolving industry.

The cloud-based technology industry is characterized by rapid and ongoing technological change, frequent

new product and service introductions and evolving industry standards. Our future success will depend on our
ability to adapt to rapidly changing technologies, to adapt our solutions to evolving industry standards and
consumer needs and to improve the performance and reliability of our applications and services. To achieve
market acceptance for our applications and services, we must anticipate subscriber needs, commit significant

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resources to anticipating those needs and offer solutions that meet changing subscriber demands quickly and
effectively. We may fail to accurately predict market demand or subscriber preferences, or subscribers may
require features and functionality that our current applications and services do not have or that our platforms are
not able to support. If we fail to develop solutions that satisfy subscriber preferences in a timely and cost-
effective manner, our ability to retain existing subscribers and attract new subscribers will be adversely affected,
our competitive position will be impaired and we may not achieve our anticipated revenue growth. In order to
develop new solutions or enhancements to existing solutions that satisfy subscriber preferences, we may be
required to incur significant technology, development, marketing and other expenses, and our revenue and
operating results may be adversely affected.

In addition, the manner in which we market to our subscribers and potential subscribers must keep pace with

technological change, marketing trends and shifts in how our solutions are found, purchased and used by
subscribers and potential subscribers. For example, application marketplaces, mobile platforms and new search
engines and search methods are changing the way in which consumers find, purchase and use our solutions. If we
are not able to take advantage of such technologies or anticipate such trends, or if existing technologies or
systems, such as the domain name system which directs traffic on the Internet, become obsolete, we may be
unable to continue to attract new subscribers or sell additional solutions to our existing subscribers.

Our future success will depend on our ability to continue to identify and partner with or acquire third parties
who offer and are able to adapt to new technologies and to develop compelling and innovative solutions that can
be integrated with our platform and brought to market. If we or our third-party partners are unable to adapt to
rapidly changing technologies and develop solutions that meet subscriber requirements, our revenue and
operating results may be adversely affected.

Security and privacy breaches may harm our business.

We store and transmit large amounts of sensitive, confidential, personal and proprietary information. Any
security breach, virus, accident, employee error, criminal activity or malfeasance, fraudulent service plan order,
impersonation scam perpetrated against us, intentional misconduct by cyber criminals or similar breach or
disruption could result in unauthorized access, usage or disclosure, or loss of, confidential information, as well as
interruptions, delays or cessation of service to our subscribers, each of which may cause damage to our
reputation and result in increased security costs, litigation, regulatory investigations or other liabilities. The risk
that these types of events could seriously harm our business is likely to increase as we expand the number of
technology solutions and services that we offer and expand our operations in foreign countries.

In addition, many states in which we have subscribers have enacted regulations requiring us to notify
subscribers in the event that certain subscriber information is accessed, or believed to have been accessed,
without authorization, and in some cases also develop proscriptive policies to protect against such unauthorized
access. Such notifications can result in private causes of action being filed against us. Should we experience a
loss of protected data, efforts to enhance controls, assure compliance and address penalties imposed by such
regulatory regimes could increase our costs.

Organizations generally, and Internet-based organizations in particular, remain vulnerable to highly targeted

attacks aimed at exploiting network and system applications or weaknesses. Techniques used to obtain
unauthorized access to, or to sabotage, networks and systems often are not recognized until launched against a
target. Cyber criminals are increasingly using powerful new tactics including evasive applications, proxies,
tunneling, encryption techniques, vulnerability exploits, buffer overflows, distributed denial of service attacks, or
DDoS attacks, botnets and port scans. For example, we are frequently the targets of DDoS attacks in which
attackers attempt to block subscribers’ access to our websites. If we are unable to avert a DDoS or other attack
for any significant period, we could sustain substantial revenue loss from lost sales and subscriber dissatisfaction.
We may not have the resources or technical sophistication to anticipate or prevent rapidly evolving types of
cyber-attacks. Moreover, we may not be able to immediately detect that such an attack has been launched, if, for

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example, unauthorized access to our systems was obtained without our knowledge in preparation for an attack
contemplated to commence in the future. Cyber attacks may target us, our subscribers, our partners, banks, credit
card processors, delivery services, e-commerce in general or the communication infrastructure on which we
depend.

Despite the precautions we take to defend our network against cyber attacks, our support agents are often
targeted by, and may be vulnerable to, e-mail scams, phishing, social media or similar attacks, as well as social
engineering tactics used to perpetrate fraud, which could cause them to divulge confidential information about us
or our subscribers, allowing such perpetrators to, among other things, gain access to our systems or our
subscribers’ accounts. Our subscribers may also use weak passwords, accidentally disclose their passwords or
store them on a mobile device that is lost or stolen, or otherwise compromise the security of their data, creating
the perception that our systems are not secure against third-party access. In addition, if third parties with which
we work, such as vendors or developers, violate applicable laws or our policies, such violations may also put our
subscribers’ information at risk and could in turn have an adverse effect on our business.

If an actual or perceived security breach occurs, the market’s perception of our security measures could be

harmed and we could lose sales and current and potential subscribers. We might also be required to expend
significant capital and resources to protect against or address these problems. Any significant violations of data
privacy could result in the loss of business, litigation and regulatory investigations and penalties that could
damage our reputation and adversely affect our operating results and financial condition. Furthermore, if a high
profile security breach occurs with respect to another provider of cloud-based technologies, our subscribers and
potential subscribers may lose trust in the security of these business models generally, which could harm our
ability to retain existing subscribers or attract new ones. We cannot guarantee that our backup systems, regular
data backups, security protocols, network protection mechanisms and other procedures currently in place, or that
may be in place in the future, will be adequate to prevent network and service interruption, system failure,
damage to one or more of our systems or data loss in the event of a security breach or attack on our network.

If we do not maintain a low rate of credit card chargebacks and protect against breach of the credit card
information we store, we will face the prospect of financial penalties and could lose our ability to accept credit
card payments from subscribers, which would have a material adverse effect on our business, financial
condition and operating results.

A majority of our revenue is processed through credit card transactions. Under current credit card industry

practices, we are liable for fraudulent and disputed credit card transactions because we do not obtain the
cardholder’s signature at the time of the transaction, even though the financial institution issuing the credit card
may have authorized the transaction. Although we focus on keeping our rate of credit card refunds and
chargebacks low, if our refunds or chargebacks increase, our credit card processors could require us to increase
reserves or terminate their contracts with us, which would have an adverse effect on our financial condition.

We could also incur significant fines or lose our ability to give subscribers the option of using credit cards to

fund their payments or pay their fees to us if we fail to follow payment card industry data security standards,
even if there is no compromise of subscriber information. Although we believe we are in compliance with
payment card industry data security standards and do not believe that there has been a compromise of subscriber
information, we have not always been in full compliance with these standards. Accordingly, we could be fined,
or our services could be suspended, for such failure to comply with payment card industry data security
standards, which would cause us to not be able to process payments using credit cards. If we are unable to accept
credit card payments, our financial condition, results of operations and cash flows would be adversely affected.

Our failure to limit fraudulent transactions conducted on our websites, such as through the use of stolen

credit card numbers, could also subject us to liability or require us to increase reserves with our credit card
processors. Under credit card association rules, penalties may be imposed at the discretion of the association.
Any such potential penalties would be imposed on our credit card processor by the association. Under our
contract with our processor, we are required to reimburse our processor for such penalties. Our current level of

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fraud protection, based on our fraudulent and disputed credit card transaction history, is within the guidelines
established by the credit card associations. However, we face the risk that we may fail to maintain an adequate
level of fraud protection or that one or more credit card associations may, at any time, assess penalties against us
or terminate our ability to accept credit card payments from subscribers, which would have a material adverse
effect on our business, financial condition and operating results.

In addition, we could be liable if there is a breach of the credit card information we store. Online commerce

and communications depend on the secure transmission of confidential information over public networks. We
rely on encryption and authentication technology that we have developed internally, as well as technology that
we license from third parties, to provide security and authentication for the transmission of confidential
information, including subscriber credit card numbers. However, we cannot ensure that this technology can
prevent breaches of the systems that we use to protect subscriber credit card data. Although we maintain network
security insurance, we cannot be certain that our coverage will be adequate for liabilities actually incurred or that
insurance will continue to be available to us on reasonable terms, or at all. In addition, some of our third-party
partners also collect information from transactions with our customers, and we may be subject to litigation or our
reputation may be harmed if our partners fail to protect our subscribers’ information or if they use it in a manner
that is inconsistent with our practices.

Data breaches can also occur as a result of non-technical issues. Under our contracts with our card

processors, if there is unauthorized access to, or disclosure of, credit card information that we store, we could be
liable to the credit card issuing banks for their cost of issuing new cards and related expenses.

Our growing operations in India, use of an India-based service provider and India-based workforce may
expose us to risks that could have an adverse effect on our costs of operations and harm our business.

We currently use India-based third-party service providers to provide certain outsourced services to support

our U.S.-based operations, including email- and chat-based customer and technical support, billing support,
network monitoring and engineering and development services, as well as to staff and operate our HostGator
India business. As our operations grow, we expect to increase our use of these and other India-based outsourced
service providers. Although there are cost advantages to operating in India, significant growth in the technology
sector in India has increased competition to attract and retain skilled employees and has led to a commensurate
increase in compensation costs. In the future, we or our third-party service providers may not be able to hire and
retain such personnel at compensation levels consistent with our existing compensation and salary structure in
India. In addition, we acquired Directi in the first quarter of 2014 and began to employ an India-based workforce.
Our use of a workforce in India exposes us to disruptions in the business, political and economic environment in
that region. Our operations in India require us to comply with local laws and regulatory requirements, which are
complex and burdensome and of which we may not always be aware, and expose us to foreign currency
exchange rate risk. Our Indian operations may also subject us to trade restrictions, reduced or inadequate
protection for intellectual property rights, security breaches and other factors that may adversely affect our
business. Negative developments in any of these areas could increase our costs of operations or otherwise harm
our business.

We have a history of losses and may not be able to achieve profitability.

We have had a net loss in each year since inception. We had a net loss of $159.2 million for fiscal year 2013

and a net loss of $42.8 million for fiscal year 2014. In connection with our acquisitions, we have recorded long-
lived assets at fair value. We record amortization expense in each reporting period related to the long-lived
assets, which have increased the amount of net loss we have recorded in each reporting period.

We cannot predict if we will achieve profitability in the near future or at all. We have made and expect to

continue to make significant expenditures to develop and expand our business. Our recent growth in revenue and
number of subscribers may not be sustainable, and our revenue may be insufficient to achieve or maintain

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profitability. We may incur significant losses in the future for a number of reasons, including interest expense
related to our substantial indebtedness, and the other risks described in this report, and we may encounter
unforeseen expenses, difficulties, complications and delays and other unknown events.

We may need additional equity, debt or other financing in the future, which we may not be able to obtain on
acceptable terms, or at all, and any additional financing may result in restrictions on our operations or
substantial dilution to our stockholders.

We may need to raise funds in the future, for example, to develop new technologies, expand our business,

respond to competitive pressures, acquire businesses, or respond to unanticipated situations. We may try to raise
additional funds through public or private financings, strategic relationships or other arrangements. Although our
credit agreement limits our ability to incur additional indebtedness, these restrictions are subject to a number of
qualifications and exceptions, and our credit agreement may be amended with the consent of our lenders.

Our ability to obtain debt or equity funding will depend on a number of factors, including market conditions,

interest rates, our operating performance and investor interest. Additional funding may not be available to us on
acceptable terms or at all. If adequate funds are not available, we may be required to reduce expenditures,
including curtailing our growth strategies, foregoing acquisitions or reducing our product development efforts. If
we succeed in raising additional funds through the issuance of equity or convertible securities, then the issuance
could result in substantial dilution to existing stockholders. If we raise additional funds through the issuance of
debt securities or preferred stock, these new securities would have rights, preferences and privileges senior to
those of the holders of our common stock. In addition, any preferred equity issuance or debt financing that we
may obtain in the future could have restrictive covenants relating to our capital raising activities and other
financial and operational matters, which may make it more difficult for us to obtain additional capital and to
pursue business opportunities, including potential acquisitions. Further, to the extent that we incur additional
indebtedness or such other obligations, the risks associated with our substantial leverage described elsewhere in
this report, including our possible inability to service our debt, would increase.

Our business depends on establishing and maintaining strong brands. If we are not able to effectively promote
our brands, or if the reputation of our brands is damaged, our ability to expand our subscriber base will be
impaired and our business and operating results will be harmed.

We market our solutions through various brands, including Bluehost, Domain.com, Fatcow, Homestead,
HostGator, iPage, A Small Orange and ResellerClub. We believe that establishing and maintaining our brands is
critical to our efforts to expand our subscriber base. If we do not continue to build awareness of our brands, we
could be placed at a competitive disadvantage to companies whose brands are, or become, more recognizable
than ours. To attract and retain subscribers and to promote and maintain our brands in response to competitive
pressures, we may have to substantially increase our financial commitment to creating and maintaining distinct
brand loyalty among subscribers or eliminate certain of our brands. If subscribers, as well as our third-party
referral marketing, distribution and reseller partners, do not perceive our existing solutions to be reliable and of
high quality, or if we introduce new services or enter into new business ventures that are not favorably received
by such parties, the value of our brands could be diminished, thereby decreasing the attractiveness of our
solutions to such parties. As a result, our operating results may be adversely affected by decreased brand
recognition and harm to our reputation.

Our success depends in part on our strategic relationships and alliances with third parties on whom we rely to
acquire subscribers and to offer solutions to our subscribers and from which we license intellectual property
to develop our own solutions.

In order to expand our business, we plan to continue to rely on third-party relationships and alliances, such

as with referrers and promoters of our brands and solutions, as well as with our providers of solutions and
services that we offer to subscribers. Identifying, negotiating, documenting and managing relationships with third
parties in certain cases requires significant time and resources, and it is possible that we may not be able to

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devote the time and resources we expect to such relationships. Integrating and customizing third parties’
solutions with our platform also requires us to expend significant time and resources to ensure that each
respective solution works with our platform, as well as with our other products and services. If any of the third
parties on which we rely fails to perform as expected, breaches or terminates their agreement with us, or becomes
engaged in a dispute with us, our reputation could be adversely affected and our business could be harmed.

We rely on third-party referral and reseller partners to acquire subscribers. If our third-party referral partners
fail to promote our brands or to refer new subscribers to us, fail to comply with regulations, are forced to change
their marketing efforts due to new regulations or cease to be viewed as credible sources of information by our
potential subscribers, we may face decreased demand for our solutions and loss of revenue. Our third-party
reseller partners purchase our solutions and resell them to their customer bases. These partners have the direct
contractual relationships with our ultimate subscribers and, therefore, we risk the loss of both our third-party
partners and their customers if our services fail to meet expectations or if our partners fail to perform their
obligations or deliver the level of service to the ultimate subscriber that we expect.

Our ability to offer domain name services to our subscribers depends on certain third-party relationships.

For example, certain of our subsidiaries are accredited by ICANN and various other registries as a domain name
registrar. If we fail to comply with domain name registry requirements or if domain name registry requirements
change, we could lose our accreditation, be required to increase our expenditures, comply with additional
requirements or alter our service offerings, any of which could have a material adverse effect on our business,
financial condition or results of operations.

We also have relationships with product partners whose solutions, including site builders, shopping carts
and security tools, we offer to our subscribers. A majority of our offerings are provided by third parties. We may
be unable to continue our relationship with any of these partners if, for example, they decline to continue to work
with us or are acquired by third parties. In such an event, we may not be able to continue to offer these third-
party tools to our subscribers or we may be forced to find an alternative that may be inferior to the solution that
we had previously offered, which could harm our business and our operating results.

We also rely on software licensed from or hosted by third parties to offer our solutions to our subscribers. In
addition, we may need to obtain future licenses from third parties to use intellectual property associated with the
development of our solutions, which might not be available to us on acceptable terms, or at all. Any loss of the right
to use any software or other intellectual property required for the development and maintenance of our solutions
could result in delays in the provision of our solutions until equivalent technology is either developed by us, or, if
available, is identified, obtained and integrated. Any errors or defects in third-party software could result in errors or
a failure of our solutions which could harm our business and operating results. Further, we cannot be certain that the
owners’ rights in their technologies will not be challenged, invalidated or circumvented.

We rely on a limited number of co-located data centers to deliver most of our services. If we are unable to
renew our data center agreements on favorable terms, or at all, our operating margins and profitability could
be adversely affected and our business could be harmed.

We do not own our data centers. Rather, we occupy them pursuant to co-location service agreements with

third-party data center facilities which have built and maintain the co-located data centers for us and other
parties. We currently serve most of our subscribers from four co-located data center facilities located in
Massachusetts (two), Texas and Utah. Although we own the servers in these four co-located data centers and
engineer and architect the systems upon which our platforms run, we do not control the operation of these
facilities.

The terms of our existing co-located data center agreements vary in length and expire over a period ranging
from 2015 through 2024. The owners of these or our other co-located data centers have no obligation to continue
such arrangements beyond their current terms, nor are they obligated to renew their agreements with us on terms
acceptable to us, or at all.

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Our existing co-located data center agreements may not provide us with adequate time to transfer operations

to a new facility in the event of early termination or if we were unable to negotiate a short-term transition
arrangement or renew these agreements on terms acceptable to us. If we were required to move our equipment to
a new facility without adequate time to plan and prepare for such migration, we would face significant challenges
due to the technical complexity, risk and high costs of the relocation. Any such migration would result in
significant costs for us and significant downtime for large numbers of our subscribers. This could damage our
reputation and cause us to lose current and potential subscribers, which would harm our operating results and
financial condition.

If we are able to renew the agreements on our existing co-located data center facilities, we expect that the
lease rates will be higher than those we pay under our existing agreements. If we fail to increase our revenue by
amounts sufficient to offset any increases in lease rates for these facilities, our operating results may be
materially and adversely affected.

We currently intend to continue to contract with third-party data center operators, but we could be forced to
re-evaluate those plans depending on the availability and cost of data center facilities, the ability to influence and
control certain design aspects of the data center, and economic conditions affecting the data center operator’s
ability to add additional facilities.

If our solutions and software contain serious errors or defects, then we may lose revenue and market
acceptance and may incur costs to defend or settle claims.

Complex technology platforms, software applications and systems such as ours often contain errors or
defects, such as errors in computer code or other systems errors, particularly when first introduced or when new
versions, enhancements or updates are released. Because we also rely on third parties to develop many of our
solutions, our products and services may contain additional errors or defects as a result of the integration of the
third party’s product. Despite quality assurance measures, internal testing and beta testing by our subscribers, we
cannot guarantee that our current and future solutions will not be free of serious defects, which could result in
lost revenue or a delay in market acceptance. For example, in October 2014, we upgraded HostGator reseller
servers with third-party software which conflicted with existing code. Certain resellers experienced website
slowness as a result, with a subset of sites requiring additional database remediation.

Since our subscribers use our solutions to maintain an online presence for their business, errors, defects or
other performance problems could result in damage to our subscribers and their businesses. They could elect to
cancel or not to renew their agreements, delay or withhold payments to us, or seek significant compensation from
us for the losses they or their businesses suffer. Although our subscriber agreements typically contain provisions
designed to limit our exposure to certain claims, existing or future laws or unfavorable judicial decisions could
negate or diminish these limitations. Even if not successful, a claim brought against us could be time-consuming
and costly and could seriously damage our reputation in the marketplace, making it harder for us to acquire and
retain subscribers.

Because we are required to recognize revenue for our subscription-based services over the term of the
applicable subscriber agreement, changes in our sales may not be immediately reflected in our operating
results. In addition, we may not have adequate reserves in the event that our historical levels of refunds
increase, which could adversely affect our liquidity and profitability.

We recognize revenue from our subscribers ratably over the respective terms of their agreements with us in
accordance with U.S. generally accepted accounting principles. These contracts are generally for service periods
of up to 36 months. Accordingly, increases in sales during a particular period do not translate into corresponding
increases in revenue during that same period, and a substantial portion of the revenue that we recognize during a
quarter is derived from deferred revenue from our agreements with subscribers that we entered into during
previous quarters. As a result, we may not generate net earnings despite substantial sales activity during a

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particular period, since we are not allowed under applicable accounting rules to recognize all of the revenue from
these sales immediately, and because we are required to record a significant portion of our related operating
expenses during that period. Conversely, the existence of substantial deferred revenue may prevent deteriorating
sales activity from becoming immediately apparent in our reported operating results.

In connection with our domain registration services, as a registrar, we are required under our agreements
with domain registries to prepay the domain registry for the term for which a domain is registered. We recognize
this prepayment as an asset on our consolidated balance sheet and record domain revenue and the domain
registration expense ratably over the term that a domain is registered. This cash payment to the domain registry
may lead to fluctuations in our liquidity that is not immediately reflected in our operating results.

In addition, our standard terms of service permit our subscribers to seek refunds from us in certain instances,

and we maintain reserves to provide such refunds. The amount of such reserves is based on the amount of
refunds that we have provided in the past. If our actual level of refund claims exceeds our estimates and our
refund reserves are not adequate to cover such claims, our liquidity or profitability could be adversely affected.
Furthermore, if we experience an unexpected decline in our revenue, we may not be able to adjust spending in a
timely manner to compensate for such shortfall, and any significant shortfall in revenue relative to planned
expenditures could adversely affect our business and operating results.

We depend on the experience and expertise of our senior management team, and the loss of any member of
our senior management team could have an adverse effect on our business, financial condition and operating
results.

Our success and future performance depends in significant part upon the continued service of our senior

management team, particularly Hari Ravichandran, our founder, president and chief executive officer. The
members of our senior management team are not contractually obligated to remain employed by us. Accordingly,
and in spite of our efforts to retain our senior management team with long-term equity incentives, any member of
our senior management team could terminate his or her employment with us at any time and go to work for one
of our competitors after the expiration of his or her non-compete period. The replacement of members of our
senior management team likely would involve significant time and expense, and the loss of any member of our
senior management team could significantly delay, prevent the achievement of or make it more difficult for us to
pursue and execute on our business objectives, and could have an adverse effect on our business, financial
condition and operating results.

Our growth will be adversely affected if we cannot continue to successfully retain, hire, train and manage our
key employees.

Our ability to successfully pursue our growth strategy will depend on our ability to attract, retain and
motivate key employees across our business. In particular, we are dependent on our platform and software
engineers, those who manage our sales and service employees, and, as we grow internationally, those employees
managing our operations outside of the United States. We face intense competition for these and other employees
from numerous technology, software and manufacturing companies, and we cannot ensure that we will be able to
attract, integrate or retain additional qualified employees in the future. If we are unable to attract new employees
and retain our current employees, we may not be able to develop and maintain our services at the same levels as
our competitors, and we may therefore lose subscribers and market share. Our failure to attract and retain
qualified individuals could have an adverse effect on our ability to execute on our business objectives and, as a
result, our ability to compete could decrease, our operating results could suffer and our revenue could decrease.

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We are subject to governmental regulation and other legal obligations, particularly related to privacy, data
protection and information security, and we are subject to consumer protection laws that regulate our
marketing practices and prohibit unfair or deceptive acts and practices. Our actual or perceived failure to
comply with such obligations could harm our business. Compliance with such laws could also impair our
efforts to maintain and expand our subscriber base, and thereby decrease our revenue.

The U.S. Federal Trade Commission, or FTC, and various state and local governments and agencies
regularly use their authority under laws prohibiting unfair and deceptive trade practices to investigate and
penalize companies for practices related to the collection, use, handling, disclosure, and security of personal data
of U.S. consumers.

We collect personally identifiable information and other data from our subscribers and prospective

subscribers. We use this information to provide services to our subscribers, to support, expand and improve our
business and, subject to each subscriber’s or prospective subscriber’s right to decline, or opt-out we may use this
information to market other products and services to them. We may also share subscribers’ personally
identifiable information with certain third parties as authorized by the subscriber or as described in the applicable
privacy policy.

The U.S. federal and various state and foreign governments have adopted or proposed guidelines or rules for

the collection, distribution, use and storage of personal information of individuals, and the FTC and many state
attorneys general are applying federal and state consumer protection laws to impose standards for the online
collection, use and dissemination of data. However, these obligations may be interpreted and applied in a manner
that is inconsistent from one jurisdiction to another and may conflict with other requirements or our practices.
Any failure or perceived failure by us to comply with privacy or security laws, policies, legal obligations or
industry standards or any security incident that results in the unauthorized release or transfer of personally
identifiable information or other subscriber data may result in governmental enforcement actions, litigation, fines
and penalties and/or adverse publicity and could cause our subscribers to lose trust in us, which could have an
adverse effect on our reputation and business.

In addition, several foreign countries and governmental bodies, including the countries of the European
Union and Canada, have laws and regulations dealing with the collection and use of personal data obtained from
their residents, which are often more restrictive than those in the United States. Laws and regulations in these
jurisdictions apply broadly to the collection, use, storage, disclosure and security of personal information that
identifies or may be used to identify an individual, such as names, contact information, and, in some
jurisdictions, certain unique identifiers.

The data privacy regime in the European Union includes certain directives which, among other things,
regulate the processing and movement of personal data, marketing and the use of cookies. Each EU member state
has transposed the requirements of these directives into its own national data privacy regime, and therefore the
laws differ from jurisdiction to jurisdiction.

Although we believe we have taken reasonable steps to comply with applicable law, there is a risk that we

could be held subject to legislation in countries where we reasonably thought the laws did not apply to us. In
addition, such regulations and laws may be modified and new laws may be enacted in the future. Future laws or
regulations, or modifications to existing laws or regulations, could impair our ability to collect and/or use user
information that we use to provide targeted advertising to our users, thereby impairing our ability to maintain and
grow our subscriber base and increase revenue. Future restrictions on the collection, use, sharing or disclosure of
our subscribers’ data or additional requirements for obtaining the consent of subscribers for the use and
disclosure of such information could require us to modify our solutions and features, possibly in a material
manner, and could limit our ability to develop new services and features.

For example, within the European Union, legislators are currently considering implementing more stringent

operational requirements for processors and controllers of personal data which could limit user profiling and

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require consent for additional processing activities and that would impose significant penalties for non-
compliance. If our privacy or data security measures fail to comply with applicable current or future laws and
regulations, we may be subject to litigation, regulatory investigations, enforcement notices requiring us to change
the way we use personal data or our marketing practices, fines or other liabilities, as well as negative publicity
and a potential loss of business. Moreover, if future laws and regulations limit our subscribers’ or prospective
subscribers’ ability to use and share personal data or our ability to store, process and share personal data, demand
for our solutions could decrease, our costs could increase, and our business, results of operations and financial
condition could be harmed.

In recent years, U.S. and European lawmakers and regulators have expressed concern over the use of third-

party cookies or web beacons for online behavioral advertising. In the European Union, informed consent is
required for the placement of a cookie on a user’s device. Although we believe we have taken reasonable steps to
comply with these requirements, any failure by us to comply with applicable requirements may result in
governmental enforcement actions, litigation, fines and penalties or adverse publicity which could have an
adverse effect on our reputation and business. Regulation of cookies and web beacons may lead to broader
restrictions on our research activities, including efforts to understand users’ Internet usage. Such regulations may
have a chilling effect on businesses, such as ours, that collect and use online usage information in order to attract
and retain customers and may increase the cost of maintaining a business that collects or uses online usage
information, increase regulatory scrutiny and increase the potential for civil liability under consumer protection
laws. In response to marketplace concerns about the usage of third-party cookies and web beacons to track user
behaviors, providers of major browsers have included features that allow users to limit the collection of certain
data in general or from specified websites, and some regulatory authorities have been advocating the
development of browsers that block cookies by default. These developments could impair our ability to collect
user information that helps us provide more targeted advertising to our users. If such technology is widely
adopted, it could adversely affect our business, given our use of cookies and similar technologies to target our
marketing.

We rely on third parties to carry out a number of services for us, including processing personal data on our
behalf, and while we enter into contractual arrangements to ensure that they only process such data according to
our instructions and have sufficient security measures in place, any security breach or non-compliance with our
contractual terms or breach of applicable law by such third parties could result in governmental enforcement
actions, litigation, fines and penalties or adverse publicity and could cause our subscribers to lose trust in us,
which could have an adverse impact on our reputation and business.

In addition, in connection with the marketing and advertisement of our products and services, we could be

the target of claims relating to false or deceptive advertising or marketing practices, including under the auspices
of the FTC and state consumer protection statutes. In the European Union and in other international jurisdictions,
we could be the target of similar claims under consumer protection laws, e-commerce and distance selling
regulation, advertising regulation, unfair competition rules or similar legislation. We also rely on third parties to
provide marketing and advertising of our products and services, and we could be liable for, or face reputational
harm as a result of, their marketing practices if, for example, they fail to comply with applicable statutory and
regulatory requirements.

New laws, regulations or standards or new interpretations of existing laws, regulations or standards,

including those in the areas of data security, data privacy, consumer protection and regulation of internet service
providers, could require us to incur additional costs and restrict our business operations, and any failure by us to
comply with applicable requirements may result in governmental enforcement actions, litigation, fines and
penalties or adverse publicity, which could have an adverse effect on our reputation and business.

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Failure to adequately protect and enforce our intellectual property rights could substantially harm our
business and operating results.

We have devoted substantial resources to the development of our intellectual property, proprietary
technologies and related processes. In order to protect our intellectual property, proprietary technologies and
processes, we rely upon a combination of trademark, patent and trade secret law, as well as confidentiality
procedures and contractual restrictions. These afford only limited protection, may not prevent disclosure of
confidential information, may not provide an adequate remedy in the event of misappropriation or unauthorized
disclosure, and may not now or in the future provide us with a competitive advantage. Despite our efforts to
protect our intellectual property rights, unauthorized parties, including employees, subscribers and third parties,
may make unauthorized or infringing use of our products, services, software and other functionality, in whole or
in part, or obtain and use information that we consider proprietary.

Policing our proprietary rights and protecting our brands and domain names is difficult and costly and may

not always be effective. In addition, we may need to enforce our rights under the laws of countries that do not
protect proprietary rights to as great an extent as do the laws of the United States and any changes in, or
unexpected interpretations of, the intellectual property laws in any country in which we operate may compromise
our ability to enforce our intellectual property rights. To the extent we expand our international activities, our
exposure to unauthorized copying and use of our trademarks, products and proprietary information may increase.

We have registered, or applied to register, the trademarks associated with several of our leading brands in

the United States and in certain other countries. Competitors may have adopted, and in the future may adopt,
service or product names similar to ours, which could impede our ability to build our brands’ identities and
possibly lead to confusion. In addition, there could be potential trade name or trademark infringement claims
brought by owners of other registered trademarks or trademarks that incorporate variations of the terms or
designs of one of our trademarks.

Litigation or proceedings before the U.S. Patent and Trademark Office or other governmental authorities

and administrative bodies in the United States and abroad may be necessary to enforce our intellectual property
rights or to defend against claims of infringement or invalidity. Such litigation or proceedings could be costly,
time-consuming and distracting to our management, result in a diversion of resources, the impairment or loss of
portions of our intellectual property, and have a material adverse effect on our business and operating results.
There can be no assurance that our efforts to enforce or protect our proprietary rights will be adequate or that our
competitors will not independently develop similar technology. In addition, the legal standards relating to the
validity, enforceability and scope of protection of intellectual property rights on the Internet are uncertain and
still evolving. Our failure to meaningfully establish and protect our intellectual property could result in
substantial costs and diversion of resources and could substantially harm our business and operating results.

We could incur substantial costs as a result of any claim of infringement of another party’s intellectual
property rights.

In recent years, there has been significant litigation in the United States and abroad involving patents and

other intellectual property rights. Companies providing Internet-based products and services are increasingly
bringing and becoming subject to suits alleging infringement of proprietary rights, particularly patent rights, and
to the extent we face increasing competition and become increasingly visible as a publicly-traded company, or if
we become more successful, the possibility of intellectual property infringement claims may increase. In
addition, our exposure to risks associated with the use of intellectual property may increase as a result of
acquisitions that we make or our use of software licensed from or hosted by third parties, as we have less
visibility into the development process with respect to such technology or the care taken to safeguard against
infringement risks. Third parties may make infringement and similar or related claims after we have acquired or
licensed technology that had not been asserted prior to our acquisition or license.

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Many companies are devoting significant resources to obtaining patents that could affect many aspects of

our business. Since we do not have a significant patent portfolio, this may prevent us from deterring patent
infringement claims, and our competitors and others may now and in the future have significantly larger and
more mature patent portfolios than we have.

We have filed several patent applications in the United States and foreign counterpart filings for some of
those applications. Although some of these applications have issued to registration, we cannot assure you that all
patents will issue from every patent application, or that we will prosecute every application to registration, that
patents that issue from our applications will give us the protection that we seek, or that any such patents will not
be challenged, invalidated or circumvented. Any patents that may issue in the future from our pending or future
patent applications may not provide sufficiently broad protection and may not be enforceable in actions against
alleged infringers.

The risk of patent litigation has been amplified by the increase in certain third parties, so-called “non-

practicing entities,” whose sole business is to assert patent claims and against which our own intellectual
property portfolio may provide little deterrent value. We could incur substantial costs in prosecuting or defending
any intellectual property litigation. If we sue to enforce our rights or are sued by a third party that claims that our
solutions infringe its rights, the litigation could be expensive and could divert our management’s time and
attention. Even a threat of litigation could result in substantial expense and time.

Furthermore, because of the substantial amount of discovery required in connection with intellectual
property litigation, there is a risk that some of our confidential information could be compromised by disclosure.
In addition, during the course of any such litigation, there could be public announcements of the results of
hearings, motions or other interim proceedings or developments. If securities analysts or investors perceive these
results to be negative, it could have a substantial adverse effect on the price of our common stock.

Any intellectual property litigation to which we might become a party, or for which we are required to

provide indemnification, may require us to do one or more of the following:

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cease selling or using solutions that incorporate the intellectual property that our solutions allegedly
infringe;

• make substantial payments for legal fees, settlement payments or other costs or damages;

•

•

obtain a license, which may not be available on reasonable terms or at all, to sell or use the relevant
technology; or

redesign the allegedly infringing solutions to avoid infringement, which could be costly, time-
consuming or impossible.

If we are required to make substantial payments or undertake any of the other actions noted above as a result

of any intellectual property infringement claims against us, our business or operating results could be harmed.

Our use of “open source” software could adversely affect our ability to sell our services and subject us to
possible litigation.

We use open source software, such as MySQL and Apache, in providing a substantial portion of our
solutions, and we may incorporate additional open source software in the future. Such open source software is
generally licensed by its authors or other third parties under open source licenses. If we fail to comply with these
licenses, we may be subject to certain conditions, including requirements that we offer our solutions that
incorporate the open source software for no cost; that we make available source code for modifications or
derivative works we create based upon, incorporating or using the open source software; and/or that we license
such modifications or derivative works under the terms of the particular open source license. In addition, if a
third-party software provider has incorporated open source software into software that we license from such
provider, we could be required to disclose any of our source code that incorporates or is a modification of such

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licensed software. If an author or other third party that distributes such open source software were to allege that
we had not complied with the conditions of one or more of these licenses, we could be required to incur
significant legal expenses defending such allegations and could be subject to significant damages, enjoined from
the sale of our solutions that contained the open source software, and required to comply with the foregoing
conditions, which could disrupt the distribution and sale of some of our solutions. In addition, there have been
claims challenging the ownership of open source software against companies that incorporate open source
software into their products. As a result, we could be subject to suits by parties claiming ownership of what we
believe to be open source software. Such litigation could be costly for us to defend, have a negative effect on our
operating results and financial condition or require us to devote additional research and development resources to
change our products.

We could face liability, or our reputation might be harmed, as a result of the activities of our subscribers, the
content of their websites or the data they store on our servers.

Our role as a provider of cloud-based solutions, including website hosting services and domain registration

services, may subject us to potential liability for the activities of our subscribers on or in connection with their
websites or domain names or for the data they store on our servers. Although our subscriber terms of use prohibit
illegal use of our services by our subscribers and permit us to take down websites or take other appropriate
actions for illegal use, subscribers may nonetheless engage in prohibited activities or upload or store content with
us in violation of applicable law or the subscriber’s own policies, which could subject us to liability.

Several U.S. federal statutes may apply to us with respect to various subscriber activities:

• The Digital Millennium Copyright Act of 1998, or DMCA, provides recourse for owners of

copyrighted material who believe that their rights under U.S. copyright law have been infringed on the
Internet. Under the DMCA, based on our current business activity as an online service provider that
does not monitor, own or control website content posted by our subscribers, we generally are not liable
for infringing content posted by our subscribers or other third parties, provided that we follow the
procedures for handling copyright infringement claims set forth in the DMCA. Generally, if we receive
a proper notice from, or on behalf of, a copyright owner alleging infringement of copyrighted material
located on websites we host, and we fail to expeditiously remove or disable access to the allegedly
infringing material or otherwise fail to meet the requirements of the safe harbor provided by the
DMCA, the copyright owner may seek to impose liability on us. Technical mistakes in complying with
the detailed DMCA take-down procedures could subject us to liability for copyright infringement.

• The Communications Decency Act of 1996, or CDA, generally protects interactive computer services,
such as us, from liability for certain online activities of their customers, such as the publication of
defamatory or other objectionable content. As an interactive computer services provider, we do not
monitor hosted websites or prescreen the content placed by our subscribers on their sites. Accordingly,
under the CDA, we are generally not responsible for the subscriber-created content hosted on our
servers. However, the CDA does not apply in foreign jurisdictions and we may nonetheless be brought
into disputes between our subscribers and third parties which would require us to devote management
time and resources to resolve such matters and any publicity from such matters could also have an
adverse effect on our reputation and therefore our business.

•

In addition to the CDA, the Securing the Protection of our Enduring and Established Constitutional
Heritage Act, or the SPEECH Act, provides a statutory exception to the enforcement by a U.S. court of
a foreign judgment that is less protective of free speech than the United States. Generally, the exception
applies if the law applied in the foreign court did not provide at least as much protection for freedom of
speech and press as would be provided by the First Amendment of the U.S. Constitution or by the
constitution and law of the state in which the U.S. court is located, or if no finding of a violation would
be supported under the First Amendment of the U.S. Constitution or under the constitution and law of
the state in which the U.S. court is located. Although the SPEECH Act may protect us from the

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enforcement of foreign judgments in the United States, it does not affect the enforceability of the
judgment in the foreign country that issued the judgment. Given our international presence, we may
therefore, nonetheless, have to defend against or comply with any foreign judgments made against us,
which could take up substantial management time and resources and damage our reputation.

Although these statutes and case law in the United States have generally shielded us from liability for
subscriber activities to date, court rulings in pending or future litigation, or future legislative or regulatory
actions, may narrow the scope of protection afforded us under these laws. Several court decisions arguably have
already narrowed the scope of the immunity provided to interactive computer services in the U.S. under the
Communications Decency Act. In addition, laws governing these activities are unsettled in many international
jurisdictions, or may prove difficult or impossible for us to comply with in some international jurisdictions. Also,
notwithstanding the exculpatory language of these bodies of law, we may be embroiled in complaints and
lawsuits which, even if ultimately resolved in our favor, add cost to our doing business and may divert
management’s time and attention. Finally, other existing bodies of law, including the criminal laws of various
states, may be deemed to apply or new statutes or regulations may be adopted in the future, any of which could
expose us to further liability and increase our costs of doing business.

We may face liability for, or become involved in, disputes in connection with ownership or control of
subscriber accounts, websites or domain names or in connection with domain names we own.

As a provider of cloud-based solutions, including as a registrar of domain names and related services, we

from time to time become aware of disputes over ownership or control of subscriber accounts, websites or
domain names. For example, disputes may arise as a result of a subscriber engaging a webmaster or other third
party to help set up a web hosting account, register or renew a domain name, build a website, upload content, or
set up email or other services.

We could face potential claims of tort law liability for our failure to renew a subscriber’s domain, and we
have faced such liability in the past. We could also face potential tort law liability for our role in the wrongful
transfer of control or ownership of accounts, websites or domain names. The safeguards and procedures we have
adopted may not be successful in insulating us against liability from such claims in the future. In addition, we
face potential liability for other forms of account, website or domain name “hijacking,” including
misappropriation by third parties of our network of subscriber accounts, websites or domain names and attempts
by third parties to operate accounts, websites or domain names or to extort the subscriber whose accounts,
websites or domain names were misappropriated. Furthermore, our risk of incurring liability for a security breach
on or in connection with a subscriber account, website or domain name would increase if the security breach
were to occur following our sale to a subscriber of an SSL certificate that proved ineffectual in preventing it.
Finally, we are exposed to potential liability as a result of our domain privacy service, wherein the identity and
contact details for the domain name registrant are masked. Although our terms of service reserve the right to
provide the underlying WHOIS information and/or to cancel privacy services on domain names giving rise to
domain name disputes, including when we receive reasonable evidence of an actionable harm, the safeguards we
have in place may not be sufficient to avoid liability, which could increase our costs of doing business.

Occasionally a subscriber may register a domain name that is identical or similar to another party’s
trademark or the name of a living person. Disputes involving registration or control of domain names are often
resolved through the Uniform Domain Name Dispute Resolution Policy, or UDRP, ICANN’s administrative
process for domain name dispute resolution, or through litigation under the Anticybersquatting Consumer
Protection Act, or ACPA, or under general theories of trademark infringement or dilution. The UDRP generally
does not impose liability on registrars, and the ACPA provides that registrars may not be held liable for
registering or maintaining a domain name absent a showing of bad faith, intent to profit or reckless disregard of a
court order by the registrar. However, we may face liability if we fail to comply in a timely manner with
procedural requirements under these rules. In addition, these processes typically require at least limited
involvement by us and, therefore, increase our costs of doing business. Moreover, as the owner of domain name

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portfolios containing domains that we are providing for resale, we may face liability if one or more domain
names in our portfolios is alleged to violate another party’s trademark. In connection with the Directi acquisition
in the first quarter of 2014, we have acquired additional domain name portfolios, and in the third quarter of 2014,
we acquired substantially all of the assets of BuyDomains, a provider of premium domain products, and plan to
utilize these assets to expand our premium domain name resale efforts. While we screen the domains we acquire
to mitigate the risk of third-party claims of trademark infringement, we may nonetheless inadvertently register or
acquire domains that infringe or allegedly infringe third-party rights. Moreover, advertisements displayed on
websites associated with domains registered by us may contain allegedly infringing content placed by third
parties. As a result, our involvement in domain name disputes may increase in the future.

We are subject to export controls and economic sanctions laws that could impair our ability to compete in
international markets and subject us to liability if we are not in full compliance with applicable laws.

Our business activities are subject to various restrictions under U.S. export controls and trade and economic

sanctions laws, including the U.S. Commerce Department’s Export Administration Regulations and economic
and trade sanctions regulations maintained by the U.S. Treasury Department’s Office of Foreign Assets Control,
or OFAC. Failure to comply with these laws and regulations could subject us to civil or criminal penalties,
government investigations, and reputational harm. In addition, if our third-party resellers fail to comply with
these laws and regulations in their dealings, we could face potential liability or penalties for violations.
Furthermore, U.S. export control laws and economic sanctions laws prohibit certain transactions with U.S.
embargoed or sanctioned countries, governments, persons and entities.

Although we take precautions and have implemented, and continue to seek to enhance, compliance

measures to prevent transactions with U.S. sanction targets, from time to time we have identified, and we expect
to continue to identify, instances of non-compliance with these laws, rules and regulations and transactions which
we are required to block and report to OFAC. In addition, as a result of our acquisition activities, we have
acquired, and it is likely that we will continue to acquire, companies for which we could face potential liability or
penalties for violations if they have not implemented sufficient compliance measures to prevent transactions with
U.S. sanction targets. Until we are able to fully integrate our compliance processes into the operations of such
acquired companies, we are at an increased risk of transacting business with U.S. sanction targets. Our failure to
comply with these laws, rules and regulations could result in negative consequences to us, including government
investigations, penalties and reputational harm.

Changes in our solutions or changes in export and import regulations may create delays in the introduction

and sale of our solutions in international markets, prevent our subscribers with international operations from
deploying our solutions or, in some cases, prevent the export or import of our solutions to certain countries,
governments or persons altogether. Any change in export or import regulations, shift in the enforcement or scope
of existing regulations, or change in the countries, governments, persons or technologies targeted by such
regulations, could result in decreased use of our solutions or decreased ability to export or sell our solutions to
existing or potential subscribers with international operations. Any decreased use of our solutions or limitation on
our ability to export or sell our solutions could adversely affect our business, financial condition and operating
results.

Due to the global nature of our business, we could be adversely affected by violations of anti-bribery laws.

The global nature of our business requires us to comply with laws and regulations that prohibit bribery and

corruption anywhere in the world. The FCPA, the U.K. Bribery Act 2010, or the Bribery Act, and similar anti-
bribery laws in other jurisdictions where we do business generally prohibit companies and their intermediaries
from making improper payments to government officials and other persons for the purpose of obtaining or
retaining business or an improper business advantage. In addition, the FCPA requires public companies to
maintain records that accurately and fairly represent their transactions and have an adequate system of internal
accounting controls. We currently operate, and plan to expand our operations, in areas of the world that have the

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reputation for heightened risks of corruption and, in certain circumstances, compliance with anti-bribery laws
may conflict with local customs and practices. We operate in several countries and sell our products to
subscribers around the world, which requires our employees and business partners acting on our behalf to comply
with all laws, including anti-corruption laws. In addition, changes in laws could result in increased regulatory
requirements and compliance costs which could adversely affect our business, financial condition and results of
operations. We cannot assure that our employees , business partners or other agents will not engage in prohibited
conduct and expose us to the risk of liability under the FCPA, the Bribery Act, or other anti-bribery laws. If we
are found to be in violation of the FCPA, the Bribery Act or other anti-bribery laws, we could suffer criminal and
civil penalties, other sanctions, and reputational damage, which could have a material adverse effect on our
business.

Adverse economic conditions in the United States and international economies could harm our operating
results.

Unfavorable general economic conditions, such as a recession or economic slowdown in the United States

or in one or more of our other major markets, could adversely affect the affordability of, and demand for, our
solutions. The national and global economic downturn in recent years affected many sectors of the economy and
resulted in, among other things, declines in overall economic growth, consumer and corporate confidence and
spending; increases in unemployment rates; and uncertainty about economic stability. Changing macroeconomic
conditions may affect our business in a number of ways, making it difficult to accurately forecast and plan our
future business activities. In particular, SMB spending patterns are difficult to predict and are sensitive to the
general economic climate, the economic outlook specific to the SMB industry, the SMB’s level of profitability
and debt and overall consumer confidence. Our solutions may be considered discretionary by many of our current
and potential subscribers and may be dependent upon levels of consumer spending. As a result, resellers and
consumers considering whether to purchase our solutions may be influenced by macroeconomic factors that
affect SMB and consumer spending.

To the extent conditions in the economy deteriorate, our business could be harmed as subscribers may

reduce or postpone spending and choose to discontinue our solutions, decrease their service level, delay
subscribing for our solutions or stop purchasing our solutions all together. In addition, our efforts to attract new
subscribers may be adversely affected. Weakening economic conditions may also adversely affect third parties
with which we have entered into relationships and upon which we depend in order to grow our business, which
could detract from the quality or timeliness of the products or services such parties provide to us and could
adversely affect our reputation and relationships with our subscribers.

In uncertain and adverse economic conditions, decreased consumer spending is likely to result in a variety

of negative effects such as reduction in revenue, increased costs, lower gross margin percentages and recognition
of impairments of assets, including goodwill and other intangible assets. Uncertainty and adverse economic
conditions may also lead to a decreased ability to collect payment for our solutions and services due primarily to
a decline in the ability of our subscribers to use or access credit, including through credit cards and PayPal,
which is how most of our subscribers pay for our services. We also expect to continue to experience volatility in
foreign exchange rates, which could adversely affect the amount of expenses we incur and the revenue we record
in future periods. If any of the above risks are realized, we may experience a material adverse effect on our
business, financial condition and operating results.

Impairment of goodwill and other intangible assets would result in a decrease in earnings.

Current accounting rules provide that goodwill and other intangible assets with indefinite useful lives may

not be amortized, but instead must be tested for impairment at least annually. These rules also require that
intangible assets with definite useful lives be amortized over their respective estimated useful lives to their
estimated residual values, and reviewed for impairment whenever events or changes in circumstances indicate
that the carrying amount of such assets may not be recoverable. We have substantial goodwill and other

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intangible assets, and we would be required to record a significant charge to earnings in our financial statements
during the period in which any impairment of our goodwill or intangible assets is determined. Any impairment
charges or changes to the estimated amortization periods could have a material adverse effect on our financial
results.

Risks Related to Our Substantial Indebtedness

Our substantial level of indebtedness could materially and adversely affect our financial condition.

We now have, and expect to continue to have, significant indebtedness that could result in a material and
adverse effect on our business. As of December 31, 2014, we had approximately $1,086.9 million of aggregate
indebtedness. Under our term loan facility, we are required to repay approximately $2.6 million of principal at
the end of each quarter and are required to pay accrued interest upon the maturity of each interest accrual period,
which totaled $53.4 million for fiscal year 2014 and which we currently estimate at $13.1 million per fiscal
quarter for 2015. Interest accrual periods under our term loan facility are typically three months in duration. The
actual amounts of our debt servicing payments vary based on the amounts of indebtedness outstanding, the
applicable interest accrual periods and the applicable interest rates, which vary based on prescribed formulas.

This high level of debt could have important consequences, including:

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increasing our vulnerability to general adverse financial, business, economic and industry conditions,
as well as other factors that are beyond our control;

requiring us to dedicate a substantial portion of our cash flow from operations to payments on our
indebtedness, thereby reducing the availability of our cash flow to fund working capital, capital
expenditures, acquisitions, research and development efforts and other general corporate purposes;

limiting our flexibility in planning for, or reacting to, changes in our business and the industry in which
we operate;

restricting our ability to pay dividends on our capital stock or redeem, repurchase or retire our capital
stock or indebtedness;

limiting our ability to borrow additional funds;

exposing us to the risk of increased interest rates as certain of our borrowings are, and may in the future
be, at variable interest rates;

requiring us to sell assets or incur additional indebtedness if we are not able to generate sufficient cash
flow from operations to fund our liquidity needs;

requiring us to refinance all or a portion of our indebtedness at or before maturity; and

• making it more difficult for us to fund other liquidity needs.

The occurrence of any one of these events or our failure to generate sufficient cash flow from operations

could have a material adverse effect on our business, financial condition, results of operations and ability to
satisfy our obligations under our outstanding credit agreement.

The terms of our credit agreement impose restrictions on our business, reducing our operational flexibility
and creating default risks. Failure to comply with these restrictions, or other events, could result in default
under this agreement that could trigger an acceleration of our indebtedness that we may not be able to repay.

Our credit agreement requires compliance with a set of financial and non-financial covenants. These
covenants contain numerous restrictions on our ability to incur additional debt, make restricted payments
(including any dividends or other distributions in respect of our capital stock), sell assets, enter into affiliate
transactions and take other actions. As a result, we may be restricted from engaging in business activities that

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may otherwise improve our business or from financing future operations or capital needs. Failure to comply with
the covenants, if not cured or waived, could result in an event of default that could trigger acceleration of our
indebtedness, which would require us to repay all amounts owing under the credit agreement and could have a
material adverse impact on our business. Our credit agreement also contains provisions that trigger repayment
obligations or an event of default upon a change of control, as well as various representations and warranties
which, if breached, could lead to an event of default. We cannot be certain that our future operating results will
be sufficient to ensure compliance with the covenants in our credit agreement or to remedy any defaults under
our credit agreement. In addition, in the event of any default and related acceleration, we may not have or be able
to obtain sufficient funds to make any accelerated payments.

EIG Investors, the borrower under our credit agreement, is a holding company, and therefore its ability to
make any required payment on our credit agreement depends upon the ability of its subsidiaries to pay it
dividends or to advance it funds.

EIG Investors, the borrower under our credit agreement, has no direct operations and no significant assets

other than the stock of its subsidiaries. Because it conducts its operations through its operating subsidiaries, EIG
Investors depends on those entities to generate the funds necessary to meet its financial obligations, including its
required obligations under our credit agreement. The ability of our subsidiaries to make transfers and other
distributions to EIG Investors will be subject to, among other things, the terms of any debt instruments of such
subsidiaries then in effect and applicable law. If transfers or other distributions from our subsidiaries to EIG
Investors were eliminated, delayed, reduced or otherwise impaired, our ability to make payments on the
obligations under our credit agreement would be substantially impaired.

Risks Related to Ownership of Our Common Stock

Our stock price has been and may in the future be volatile, which could cause holders of our common stock to
incur substantial losses.

The trading price of our common stock has been and may in the future be subject to substantial price
volatility. As a result of this volatility, our stockholders could incur substantial losses. The market price of our
common stock may fluctuate significantly in response to numerous factors, many of which are beyond our
control, including the factors listed below and other factors described in this “Risk Factors” section:

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low trading volume, which could cause even a small number of purchases or sales of our stock to have
an impact on the trading price of our common stock;

our limited trading history;

price and volume fluctuations in the overall stock market from time to time;

significant volatility in the market price and trading volume of comparable companies;

actual or anticipated changes in our earnings or any financial projections we may provide to the public,
or fluctuations in our operating results or in the expectations of securities analysts;

ratings changes by debt ratings agencies;

short sales, hedging and other derivative transactions involving our capital stock;

announcements of technological innovations, new products, strategic alliances, or significant
agreements by us or by our competitors;

litigation involving us;

investors’ general perception of us;

changes in general economic, industry and market conditions and trends; and

recruitment or departure of key personnel.

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In the past, following periods of volatility in the market price of a company’s securities, securities class
action litigation has often been brought against that company. Because of prior volatility as well as the potential
for continuing volatility of our stock price, we may become the target of securities litigation in the future.
Securities litigation could result in substantial costs and divert management’s attention and resources from our
business.

If securities or industry analysts do not publish, or cease publishing, research or reports about us, our
business or our market, or if they publish negative evaluations of our stock, the price of our stock and trading
volume could decline.

The trading market for our common stock will be influenced by the research and reports that industry or

securities analysts may publish about us, our business, our market or our competitors. We do not have any
control over these analysts. If one or more of the analysts covering our business downgrade their evaluations of
our stock, the price of our stock could decline. If one or more of these analysts cease to cover our stock, we could
lose visibility in the market for our stock, which in turn could cause our stock price to decline.

Future sales of shares of our common stock could cause the market price of our common stock to drop
significantly, even if our business is doing well.

A substantial portion of our issued and outstanding common stock can be traded without restriction at any

time, and the remaining shares of our issued and outstanding common stock can be sold subject to volume
limitations and other requirements applicable to affiliate sales under the federal securities laws. As such, sales of
a substantial number of shares of our common stock in the public market could occur at any time. These sales, or
the perception in the market that the holders of a large number of shares intend to sell shares, could reduce the
market price of our common stock. In addition, we have registered 18,000,000 shares of common stock that have
been issued or reserved for future issuance under our 2013 Stock Incentive Plan, which we refer to as our 2013
Plan. Of these shares, as of February 20, 2015, a total of 6,821,386 shares of our common stock are subject to
outstanding options, restricted stock units and restricted stock awards, of which 2,056,176 shares are exercisable
or have vested. The exercise of these options or the vesting of restricted stock units and shares of restricted stock
and the subsequent sale of the common stock underlying such options or upon the vesting of such restricted stock
units and restricted stock awards could cause a decline in our stock price. These sales also might make it difficult
for us to sell equity securities in the future at a time and at a price that we deem appropriate. We cannot predict
the size of future issuances or the effect, if any, that any future issuances may have on the market price for our
common stock.

In addition, holders of an aggregate of 86,114,933 shares of our common stock have rights, subject to some

conditions, to require us to file registration statements covering their shares or to include their shares in
registration statements that we may file for ourselves or other stockholders. Once we register these shares, they
can be freely sold in the public market upon issuance, subject to any applicable vesting requirements.

Insiders have substantial control over us, which could limit your ability to influence the outcome of key
transactions, including a change of control.

As of February 20, 2015, our directors, executive officers and their affiliates beneficially own, in the
aggregate, 65.7% of our issued and outstanding common stock. Specifically, investment funds and entities
affiliated with Warburg Pincus own, in the aggregate, 42.9% of our issued and outstanding common stock, and
investment funds and entities affiliated with Goldman Sachs own, in the aggregate, approximately 13.8% of our
issued and outstanding common stock. As a result, these stockholders, if they act together, could have significant
influence over the outcome of matters submitted to our stockholders for approval. Our stockholders agreement
contains agreements among the parties with respect to certain matters, including the election of directors, and
certain restrictions on our ability to effect specified corporate transactions. If these stockholders were to act
together, they could have significant influence over the management and affairs of our company. This

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concentration of ownership may have the effect of delaying or preventing a change in control of our company
and might affect the market price of our common stock. In particular, the significant ownership interest of
investment funds and entities affiliated with either Warburg Pincus or Goldman Sachs in our common stock
could adversely affect investors’ perceptions of our corporate governance practices.

We are currently an “emerging growth company,” and the reduced disclosure requirements applicable to
emerging growth companies may make our common stock less attractive to investors.

We are currently an “emerging growth company,” as defined in the Jumpstart Our Business Startups Act of

2012, or the JOBS Act, and may remain an emerging growth company until December 31, 2018, subject to
specified conditions. For so long as we remain an emerging growth company, we are permitted to rely on
exemptions from certain disclosure requirements that are applicable to other public companies that are not
emerging growth companies, and intend to rely on certain of these exemptions. These exemptions include not
being required to comply with the auditor attestation requirements of Section 404 of the Sarbanes-Oxley Act of
2002, not being required to comply with any requirement that may be adopted by the Public Company
Accounting Oversight Board regarding mandatory audit firm rotation or a supplement to the auditor’s report
providing additional information about the audit and the financial statements, reduced disclosure obligations
regarding executive compensation and exemptions from the requirements of holding a non-binding advisory vote
on executive compensation and stockholder approval of any golden parachute payments not previously approved.
Some investors may find our common stock less attractive because we rely on these exemptions, which may
result in a less active trading market for our common stock and greater volatility in our stock price.

In addition, the JOBS Act provides that an emerging growth company can take advantage of an extended

transition period for complying with new or revised accounting standards. This allows an emerging growth
company to delay the adoption of certain accounting standards until those standards would otherwise apply to
private companies. We have elected to avail ourselves of this exemption from new or revised accounting
standards and, therefore, we will not be subject to new or revised accounting standards that are applicable to
other public companies that are not emerging growth companies.

Anti-takeover provisions in our restated certificate of incorporation, our amended and restated bylaws and our
stockholders agreement, as well as provisions of Delaware law, might discourage, delay or prevent a change in
control of our company or changes in our management and, therefore, depress the trading price of our
common stock.

Our restated certificate of incorporation, our amended and restated bylaws, our stockholders agreement and
Delaware law contain provisions that may discourage, delay or prevent a merger, acquisition or other change in
control that stockholders may consider favorable, including transactions in which you might otherwise receive a
premium for your shares of our common stock. These provisions may also prevent or frustrate attempts by our
stockholders to replace or remove our management. Our corporate governance documents include provisions:

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authorizing blank check preferred stock, which could be issued without stockholder approval and with
voting, liquidation, dividend and other rights superior to our common stock;

limiting the liability of, and providing indemnification to, our directors and officers;

limiting the ability of our stockholders to call and bring business before special meetings; provided that
for so long as investment funds and entities affiliated with either Warburg Pincus or Goldman Sachs,
collectively, own a majority of our issued and outstanding capital stock, special meetings of our
stockholders may be called by the affirmative vote of the holders of a majority of our issued and
outstanding voting stock;

providing that any action required or permitted to be taken by our stockholders must be taken at a duly
called annual or special meeting of such stockholders and may not be taken by any consent in writing
by such stockholders; provided that for so long as investment funds and entities affiliated with either

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•

Warburg Pincus or Goldman Sachs, collectively, own a majority of our issued and outstanding capital
stock, a meeting and vote of stockholders may be dispensed with, and the action may be taken without
prior notice and without such meeting and vote if a written consent is signed by the holders of issued
and outstanding stock having not less than the minimum number of votes that would be necessary to
authorize or take such action at the meeting of stockholders;

requiring advance notice of stockholder proposals for business to be conducted at meetings of our
stockholders and for nominations of candidates for election to our board of directors; provided that no
advance notice shall be required for nominations of candidates for election to our board of directors
pursuant to our stockholders agreement;

controlling the procedures for the conduct and scheduling of board of directors and stockholder
meetings;

providing our board of directors with the express power to postpone previously scheduled annual
meetings and to cancel previously scheduled special meetings;

establishing a classified board of directors so that not all members of our board are elected at one time;

establishing Delaware as the exclusive jurisdiction for specified types of stockholder litigation
involving us or our directors;

providing that for so long as investment funds and entities affiliated with Warburg Pincus have the
right to designate at least three directors for election to our board of directors, certain actions required
or permitted to be taken by our stockholders, including amendments to our restated certificate of
incorporation or amended and restated bylaws and certain specified corporate transactions, may be
effected only with the affirmative vote of 75% of our board of directors, in addition to any other vote
required by applicable law;

providing that for so long as investment funds and entities affiliated with Warburg Pincus have the
right to designate at least one director for election to our board of directors and for so long as
investment funds and entities affiliated with Goldman Sachs have the right to designate one director for
election to our board of directors, in each case, a quorum of our board of directors will not exist
without at least one director designee of each of Warburg Pincus and Goldman Sachs present at such
meeting; provided that if a meeting of our board of directors fails to achieve a quorum due to the
absence of a director designee of Warburg Pincus or Goldman Sachs, as applicable, the presence of a
director designee of Warburg Pincus or Goldman Sachs, as applicable, will not be required in order for
a quorum to exist at the next meeting of our board of directors;

limiting the determination of the number of directors on our board of directors and the filling of
vacancies or newly created seats on the board to our board of directors then in office; provided that for
so long as investment funds and entities affiliated with either Warburg Pincus or Goldman Sachs have
the right to designate at least one director for election to our board of directors, any vacancies will be
filled in accordance with the designation provisions set forth in our stockholders agreement; and

providing that directors may be removed by stockholders only for cause by the affirmative vote of the
holders of at least 75% of the votes that all our stockholders would be entitled to cast in an annual
election of directors; provided that any director designated by investment funds and entities affiliated
with either Warburg Pincus or Goldman Sachs may be removed with or without cause only by
Warburg Pincus or Goldman Sachs, respectively, and for so long as investment funds and entities
affiliated with either Warburg Pincus or Goldman Sachs, collectively, hold at least a majority of our
issued and outstanding capital stock, our directors, other than a director designated by investment funds
and entities affiliated with either Warburg Pincus or Goldman Sachs, respectively, may be removed
with or without cause by the affirmative vote of the holders of a majority of our issued and outstanding
capital stock.

43

As a Delaware corporation, we are also subject to provisions of Delaware law, including Section 203 of the
Delaware General Corporation Law, which prevents some stockholders holding more than 15% of our issued and
outstanding common stock from engaging in certain business combinations without approval of the holders of
substantially all of our issued and outstanding common stock. Since the investment funds and entities affiliated
with Warburg Pincus and Goldman Sachs became holders of more than 15% of our issued and outstanding
common stock in a transaction that was approved by our Board of Directors, the restrictions of Section 203 of the
Delaware General Corporation law would not apply to a business combination transaction with any investment
funds or entities affiliated with either Warburg Pincus or Goldman Sachs. In addition, our restated certificate of
incorporation expressly exempts investment funds and entities affiliated with either Warburg Pincus or Goldman
Sachs from the applicability of Section 203 of the Delaware General Corporation Law. Any provision of our
restated certificate of incorporation or amended and restated bylaws or Delaware law that has the effect of
delaying or deterring a change in control could limit the opportunity for our stockholders to receive a premium
for their shares of our common stock and could also affect the price that some investors are willing to pay for our
common stock.

The existence of the foregoing provisions and anti-takeover measures could limit the price that investors
might be willing to pay in the future for shares of our common stock. They could also deter potential acquirers of
our company, thereby reducing the likelihood that you could receive a premium for your common stock in an
acquisition.

We have incurred and expect to continue to incur increased costs as a result of operating as a public company,
and our management is required to devote substantial time to compliance with our public company
responsibilities and corporate governance practices. We also need to ensure that we have adequate internal
financial and accounting controls and procedures in place so that we can produce accurate financial
statements on a timely basis. Failure to maintain proper and effective internal controls could impair our
ability to produce accurate and timely financial statements, which could harm our operating results, our
ability to operate our business, and our investors’ view of us.

As a public company, and particularly after we are no longer an “emerging growth company,” we have
incurred and expect to continue to incur significant legal, accounting and other expenses that we did not incur as
a private company. The Sarbanes-Oxley Act of 2002, the Dodd-Frank Wall Street Reform and Consumer
Protection Act, the listing requirements of The NASDAQ Global Select Market and other applicable securities
rules and regulations impose various requirements on public companies. Our management and other personnel
need to devote a substantial amount of time to comply with these requirements. Moreover, these rules and
regulations have increased our legal and financial compliance costs and have made some activities more time-
consuming and costly. These rules and regulations have made it more difficult and more expensive for us to
obtain director and officer liability insurance, which could make it more difficult for us to attract and retain
qualified members of our board of directors.

One aspect of complying with these rules and regulations as a public company is that we are required to
ensure that we have adequate financial and accounting controls and procedures in place. Our internal control over
financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial
reporting and the preparation of financial statements in accordance with generally accepted accounting
principles. This is a costly and time-consuming effort that needs to be re-evaluated periodically.

Section 404 of the Sarbanes-Oxley Act of 2002, or Section 404, requires that we evaluate, test and
document our internal controls and, as a part of that evaluation, documentation and testing, identify areas for
further attention and improvement. We will need to continue to dedicate internal resources, and potentially
recruit additional finance and accounting personnel or engage outside consultants, to assess and document the
adequacy of internal control over financial reporting, continue steps to improve control processes as appropriate,
validate through testing that controls are functioning as documented and implement and maintain a continuous
reporting and improvement process for internal control over financial reporting. Implementing and maintaining

44

any appropriate changes to our internal controls may distract our officers and employees, entail substantial costs
to modify our existing processes and take significant time to complete. These changes may not, however, be
effective in maintaining the adequacy of our internal controls. Thus, despite our efforts, there is a risk that in the
future we will not be able to conclude that our internal control over financial reporting is effective as required by
Section 404. Any failure to maintain the adequacy of our internal controls, consequent inability to produce
accurate financial statements on a timely basis, or identification and failure to remediate one or more material
weaknesses could result in an adverse reaction in the financial markets due to a loss of confidence in the
reliability of our financial statements and make it more difficult for us to market and sell our solutions to new and
existing subscribers.

Certain of our stockholders have the right to engage or invest in the same or similar businesses as us.

Investment funds and entities affiliated with either Warburg Pincus or Goldman Sachs, together, hold a

controlling interest in our company. Warburg Pincus, Goldman Sachs and their respective affiliates have other
investments and business activities in addition to their ownership of our company. Warburg Pincus, Goldman
Sachs and their respective affiliates have the right, and have no duty to abstain from exercising the right, to
engage or invest in the same or similar businesses as us. To the fullest extent permitted by law, we have, on
behalf of ourselves, our subsidiaries and our and their respective stockholders, renounced any interest or
expectancy in, or in being offered an opportunity to participate in, any business opportunity that may be
presented to Warburg Pincus, Goldman Sachs or any of their respective affiliates, partners, principals, directors,
officers, members, managers, employees or other representatives, and no such person has any duty to
communicate or offer such business opportunity to us or any of our subsidiaries or shall be liable to us or any of
our subsidiaries or any of our or its stockholders for breach of any duty, as a director or officer or otherwise, by
reason of the fact that such person pursues or acquires such business opportunity, directs such business
opportunity to another person or fails to present such business opportunity, or information regarding such
business opportunity, to us or our subsidiaries, unless, in the case of any such person who is a director or officer
of ours, such business opportunity is expressly offered to such director or officer in writing solely in his or her
capacity as a director or officer of ours.

We may not pay any dividends on our common stock for the foreseeable future.

We do not currently anticipate that we will pay any cash dividends to holders of our common stock in the

foreseeable future. Instead, we expect to retain any earnings to maintain and expand our existing operations,
including through mergers and acquisitions, and to invest in the growth of our business. In addition, our ability to
pay cash dividends is currently limited by the terms of our credit agreement, and any future credit agreement may
contain terms prohibiting or limiting the amount of dividends that may be declared or paid on our common stock.
Accordingly, investors must rely on sales of their common stock after price appreciation, which may never occur,
to realize any return on their investment.

ITEM 1B. Unresolved Staff Comments

None.

ITEM 2. Properties

As of December 31, 2014, we provided our solutions through various offices and co-located data centers

pursuant to various lease or co-location arrangements, including:

•

•

approximately 77,000 square feet of office space located in Burlington, Massachusetts, which serves as
our corporate headquarters, under a lease that expires in March 2026;

approximately 350,000 square feet of additional U.S.-based office space located primarily in Arizona,
California, Colorado, Texas, Utah and Washington;

45

•

•

approximately 27,000 square feet of international office space located primarily in Brazil, India and the
United Kingdom;

approximately 13,000 square feet of data center space located primarily in Massachusetts, Texas and
Utah.

We believe that our facilities are adequate for our current needs and that suitable additional or substitute

space will be available as needed to accommodate planned expansion of our operations.

ITEM 3. Legal Proceedings

From time to time we are involved in legal proceedings or subject to claims arising in the ordinary course of

our business. Although the results of litigation and claims cannot be predicted with certainty, we are not
presently involved in any legal proceeding that in the opinion of our management, if determined adversely to us,
would have a material adverse effect on our business, operating results or financial condition. Regardless of the
outcome, litigation can have an adverse impact on us because of defense and settlement costs, diversion of
management resources and other factors.

ITEM 4. Mine Safety Disclosures

Not applicable.

46

Part II

ITEM 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of

Equity Securities

Market for Our Common Stock and Related Stockholder Matters

Our common stock has been listed on The NASDAQ Global Select Market under the symbol “EIGI” since

our initial public offering on October 25, 2013. Prior to this time, there was no public market for our common
stock. The following table shows the high and low sales price per share of our common stock as reported on the
NASDAQ Global Select Market for the periods indicated:

Year ended December 31, 2013
Fourth Quarter (beginning October 25, 2013)
Year ended December 31, 2014
First Quarter
Second Quarter
Third Quarter
Fourth Quarter

High

Low

$14.85

$10.41

$16.33
$16.09
$17.00
$19.09

$10.98
$11.67
$12.17
$14.02

Stockholders

As of February 20, 2015 there were approximately 74 holders of record of our common stock. The actual

number of stockholders is greater than this number of record holders and includes stockholders who are
beneficial owners, but whose shares are held in street name by brokers and other nominees.

Dividend Policy

We currently intend to retain future earnings, if any, to finance the operation and expansion of our business

and do not anticipate paying any cash dividends in the foreseeable future. Any future determination to declare
dividends will be subject to the discretion of our board of directors and applicable law and will depend on various
factors, including our results of operations, financial condition, prospects and any other factors deemed relevant
by our board of directors. Our credit agreement limits our ability to pay cash dividends on our common stock,
and the terms of any future loan agreement into which we may enter or any additional debt securities we may
issue are likely to contain similar restrictions on the payment of dividends.

Securities Authorized for Issuance Under Equity Compensation Plan

The information concerning our equity compensation plan is incorporated by reference from the information

in our Proxy Statement for our 2015 Annual Meeting of Stockholders, which we will file with the SEC within
120 days of the end of the fiscal year to which this Annual Report on Form 10-K relates.

Stock Performance Graph

The following performance graph and related information shall not be deemed to be “soliciting material”

or “filed” for purposes of Section 18 of the Exchange Act nor shall such information be incorporated by
reference into any filing of Endurance International Group Holdings, Inc. under the Exchange Act or the
Securities Act, except to the extent that we specifically incorporate it by reference in such filing.

The graph set forth below compares the cumulative total return on our common stock to the cumulative total

return of the NASDAQ Composite Index and the RDG Internet Composite from October 25, 2013 (the first date
that shares of our common stock were publicly traded) through December 31, 2014. The comparison assumes
$100 was invested after the market closed on October 25, 2013 in our common stock, and each of the foregoing
indices, and it assumes the reinvestment of dividends, if any.

47

The comparisons shown in the graph below are based upon historical data. We caution that the stock price

performance shown in the graph below is not necessarily indicative of, nor is it intended to forecast, the potential future
performance of our common stock.

COMPARISON OF CUMULATIVE TOTAL RETURN
Among Endurance International Group Holdings, Inc., the NASDAQ Composite Index,
and the RDG Internet Composite Index

$180

$160

$140

$120

$100

$80

10/25/13

12/31/13

3/31/14

6/30/14

9/30/14

12/31/14

Endurance International Group Holdings, Inc.

NASDAQ Composite

RDG Internet Composite

$100 invested on 10/25/13 in stock and in index, including reinvestment of dividends.
Fisical year ending December 31.

Endurance International Group Holdings, Inc.
NASDAQ Composite Index
RDG Internet Composite Index

$100.00
$100.00
$100.00

$126.04
$111.08
$118.06

$115.64
$112.01
$112.86

$135.91
$117.49
$116.34

$144.62
$119.85
$120.15

$163.82
$126.27
$115.51

10/25/13

12/31/2013

3/31/2014

6/30/2014

9/30/2014

12/31/2014

48

ITEM 6. Selected Consolidated Financial Data

The consolidated statements of operations data for the years ended December 31, 2012, 2013 and 2014, and
the consolidated balance sheet data as of December 31, 2013 and 2014, are derived from our audited consolidated
financial statements appearing elsewhere in this Annual Report on Form 10-K. See “Management’s Discussion
and Analysis of Financial Condition and Results of Operations—Impact of Sponsor Acquisition” in Part II,
Item 7 of this Annual Report on Form 10-K. The consolidated statement of operations data for the year ended
December 31, 2010, the period from January 1, 2011 through December 21, 2011, the period from December 22,
2011 through December 31, 2011 and the consolidated balance sheet data as of December 31, 2010, 2011 and
2012 were derived from our audited consolidated financial statements that are not included in this Annual Report
on Form 10-K. Our historical results are not necessarily indicative of the results to be expected in any future
period. You should read the following selected consolidated financial data in conjunction with “Management’s
Discussion and Analysis of Financial Condition and Results of Operations” and our consolidated financial
statements and the related notes appearing elsewhere in this Annual Report on Form 10-K. All data in the
following table is in thousands, except share and per share data.

Predecessor(1)

Successor(1)

Year Ended
December 31,
2010

Period from
January 1
through
December 21,
2011

Period from
December 22
through
December 31,
2011

Year Ended
December 31,
2012

Year Ended
December 31,
2013

Year Ended
December 31,
2014

Consolidated Statements of

Operations Data:

Revenue . . . . . . . . . . . . . . . . . . . . . . . .
Cost of revenue(2) . . . . . . . . . . . . . . . .

$ 87,781
74,993

Gross profit . . . . . . . . . . . . . . . . . . . . . .
Operating expense:

Sales and marketing . . . . . . . . . . .
Engineering and development
. . .
General and administrative . . . . .

Total operating expense(3) . . . . . .
Income (loss) from operations . . . . . . .
Net interest income (expense) . . . . . . .

Loss before income taxes and equity

earnings of unconsolidated
entities . . . . . . . . . . . . . . . . . . . . . . .
Income tax expense (benefit) . . . . . . . .

Loss before equity earnings of

unconsolidated entities . . . . . . . . . . .
Equity loss (income) of unconsolidated
entities, net of tax . . . . . . . . . . . . . . .

Net loss . . . . . . . . . . . . . . . . . . . . . . . . .
Net loss attributable to non-controlling

interest

Net loss attributable to Endurance
International Group Holdings,
Inc.

. . . . . . . . . . . . . . . . . . . . . . . . . .

Net loss per share attributable to
Endurance International Group
Holdings, Inc. basic and diluted . . . .

Weighted average shares used to
compute net loss per share
attributable to Endurance
International Group Holdings, Inc.
basic and diluted . . . . . . . . . . . . . . . .

$187,340
133,399

53,941

54,932
5,538
16,938

77,408
(23,467)
(50,291)

$

2,967 $
3,901

292,156 $
237,179

520,296 $
350,103

(934)

54,977

170,193

1,482
101
3,755

5,338
(6,272)
(855)

83,110
13,803
48,411

145,324
(90,347)
(126,131)

117,689
23,205
92,347

233,241
(63,048)
(98,327)

629,845
381,488

248,357

146,797
19,549
69,533

235,879
12,478
(57,083)

12,788

33,412
2,746
7,136

43,294
(30,506)
(13,814)

(44,320)
26

(73,758)
126

(7,127)
(2,746)

(216,478)
(77,203)

(161,375)
(3,596)

(44,605)
6,186

(44,346)

(73,884)

(4,381)

(139,275)

(157,779)

(50,791)

—

—

—

23

2,067

61

$(44,346)

$ (73,884)

$

(4,381) $ (139,298) $

(159,846) $

(50,852)

—

—

—

—

(659)

(8,017)

$(44,346)

$ (73,884)

$

(4,381) $ (139,298) $

(159,187) $

(42,835)

$

(0.05) $

(1.44) $

(1.55) $

(0.34)

96,370,134

96,562,674

102,698,773 127,512,346

49

(1) Our company is referred to as the “predecessor” for all periods prior to the Sponsor Acquisition and is referred to as the

(2)

(3)

“successor” for all periods after the Sponsor Acquisition.
Includes stock-based compensation expense of $26,000, $126,000 and $0.5 million, for the years ended December 31,
2012, 2013 and 2014, respectively. We recorded no stock-based compensation expense to cost of revenue in 2010 or
2011. Also includes amortization expense of $29.5 million for the year ended December 31, 2010, $50.4 million for the
predecessor period of 2011, $1.7 million for the successor period of 2011 and $88.1 million, $105.9 million and $102.7
million for the years ended December 2012, 2013 and 2014, respectively.
Includes stock-based compensation expense of $1.0 million for the predecessor period of 2011 and, $2.3 million, $10.6
million and $15.5 million for the years ended December 31, 2012, 2013 and 2014, respectively. We recorded no stock-
based compensation expense to operating expense in 2010.

Consolidated Balance Sheet Data:
Cash and cash equivalents . . . . . . . . . . . . .
Property and equipment, net . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . .
Working capital
Total assets . . . . . . . . . . . . . . . . . . . . . . . . .
Current and long-term debt . . . . . . . . . . . . .
Redeemable convertible preferred stock . .
Total stockholders’ equity . . . . . . . . . . . . .

Predecessor

As of
December 31,
2010

$ 10,310
4,820
(82,552)
378,166
201,840
24,535
52,353

Successor

As of
December 31,
2011

As of
December 31,
2012

As of
December 31,
2013

As of
December 31,
2014

$

16,953 $
12,216
(70,763)
1,166,213
350,000
149,604
652,540

23,245 $
34,604
(203,853)
1,538,136
1,130,000
—
70,155

66,815 $
49,715
(160,511)
1,580,938
1,047,375
—
155,262

32,379
56,837
(274,726)
1,746,043
1,086,875
—
174,496

50

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations

You should read the following discussion of our financial condition and results of operations together with
our consolidated financial statements and the related notes and other financial information included elsewhere
in this Annual Report on Form 10-K. This discussion contains forward-looking statements that involve significant
risks and uncertainties. As a result of many factors, such as those set forth in Part I, Item 1A. “Risk Factors” of
this Annual Report on Form 10-K, our actual results may differ materially from those anticipated in these
forward-looking statements.

Overview

We are a leading provider of cloud-based platform solutions designed to help small and medium-sized
businesses, or SMBs, succeed online. Leveraging our proprietary technology platform we serve approximately
4.1 million subscribers globally with a comprehensive and integrated suite of over 150 products and services that
help SMBs get online, get found and grow their businesses. The products and services available on our platform
include domains, website builders, web hosting, email, security, storage, site backup, search engine optimization,
or SEO, and search engine marketing, or SEM, social media services, website analytics, mobile device tools and
productivity and e-commerce solutions.

We generate revenue primarily by charging our subscribers on a subscription basis for the products and
services that they buy from us. Our subscribers typically pay for our solutions in advance at the initiation of the
subscription, and we typically have auto renewal arrangements with them. Our revenue for the years ended
December 31, 2012, 2013 and 2014 was $292.2 million, $520.3 million and $629.8 million, respectively,
representing a compounded annual growth rate, or CAGR, of 47%, and our net losses were $139.3 million,
$159.2 million and $42.8 million, respectively.

Our revenue growth has been driven primarily by increasing total subscribers, both organically and through
acquisitions, and increasing average revenue per subscriber, or ARPS. As of December 31, 2012, 2013 and 2014,
we had approximately 3.2 million, 3.5 million and 4.1 million total subscribers, respectively. For 2012, 2013 and
2014, our ARPS was $12.92, $13.09 and $14.48, respectively, based on adjusted revenue of $474.1 million,
$528.1 million and $651.9 million, respectively.

Our adjusted EBITDA for the years ended December 31, 2012, 2013 and 2014, was $133.7 million, $207.9

million and $235.6 million, respectively, representing year over year growth of 55% and 13%, respectively, a
CAGR of 33%. Adjusted EBITDA increased during these periods primarily due to increasing numbers of
subscribers on our platform as a result of organic growth and acquisitions, increasing ARPS and our achievement
of scale benefits by realizing synergies from our acquisitions.

ARPS and adjusted EBITDA are non-GAAP financial measures. For more information regarding ARPS and

adjusted EBITDA and a reconciliation of these measures to the most directly comparable financial measures
calculated and presented in accordance with GAAP, see “Non-GAAP Financial Measures” below.

Recent Developments

On January 13, 2015, we acquired the remaining non-controlling interest of JDI Backup Ltd., a privately

held company based in the United Kingdom for purchase consideration of $30.5 million. The purchase
consideration is payable in three equal installments on January 13, 2015, June 15, 2015 and September 15, 2015.

Non-GAAP Financial Measures and Key Metrics

In addition to our financial information presented in accordance with GAAP, we use certain “non-GAAP
financial measures” described below to evaluate the operating and financial performance of our business, identify
trends affecting our business, develop projections and make strategic business decisions. Generally, a non-GAAP

51

financial measure is a numerical measure of a company’s operating performance, financial position or cash flow
that includes or excludes amounts that are included or excluded from the most directly comparable measure
calculated and presented in accordance with GAAP. We monitor the non-GAAP financial measures described
below, and we believe they are helpful to investors, because we believe they reflect the operating performance of
our business and help management and investors gauge our ability to generate cash flow, excluding some
recurring and non-recurring expenses that are included in the most directly comparable measures calculated and
presented in accordance with GAAP.

Our non-GAAP financial measures may not provide information that is directly comparable to that provided
by other companies in our industry, as other companies in our industry may calculate non-GAAP financial results
differently, particularly related to adjustments for integration and restructuring expenses. In addition, there are
limitations in using non-GAAP financial measures because they are not prepared in accordance with GAAP, may
be different from non-GAAP financial measures used by other companies and exclude expenses that may have a
material impact on our reported financial results. Furthermore, interest expense, which is excluded from some of
our non-GAAP measures, has been and will continue to be for the foreseeable future a significant recurring
expense in our business. The presentation of non-GAAP financial information is not meant to be considered in
isolation or as a substitute for the directly comparable financial measures prepared in accordance with GAAP.
We urge you to review the reconciliations of our non-GAAP financial measures to the comparable GAAP
financial measures included below, and not to rely on any single financial measure to evaluate our business.

Key Metrics

We use a number of metrics, including the following key metrics, to evaluate the operating and financial

performance of our business, identify trends affecting our business, develop projections and make strategic
business decisions:

•

•

total subscribers;

average revenue per subscriber;

• monthly recurring revenue retention rate;

•

•

adjusted net income; and

adjusted EBITDA.

The following table summarizes these non-GAAP financial measures and key metrics for the periods
presented (all data in thousands, except average revenue per subscriber and monthly recurring revenue retention
rate):

Year Ended
December 31,
2012

Year Ended
December 31,
2013

Year Ended
December 31,
2014

Financial and other metrics:
Total subscribers . . . . . . . . . . . . . . . . . . . . . . . .
Average revenue per subscriber . . . . . . . . . . . .
Monthly recurring revenue retention rate . . . . .
Adjusted net income . . . . . . . . . . . . . . . . . . . . .
Adjusted EBITDA . . . . . . . . . . . . . . . . . . . . . . .

3,223
12.92

$

3,502
13.09

$

4,087
14.48

$

99%

99%

99%

$ 28,187
$133,664

$ 97,724
$207,931

$137,274
$235,618

Total Subscribers

We define total subscribers as those that, as of the end of a period, are identified as subscribing directly to

our products on a paid basis. Historically, in calculating total subscribers, we included the number of end-of-
period subscribers we added through business acquisitions as if those subscribers had subscribed with us since
the beginning of the period presented. Since the first quarter of 2014, we have included subscribers we added

52

through business acquisitions from the closing date of the relevant acquisition. Additionally, in the fourth quarter
of 2014, we modified our definition of total subscribers to better reflect our expanding product mix by including
paid subscribers to all of our subscription-based products, rather than limiting the definition to paid subscribers to
our web presence solutions. However, per our previous methodology, we still do not include in total subscribers
accounts that access our solutions via resellers or that purchase only domain names from us. Subscribers of more
than one brand are counted as separate subscribers. We believe total subscribers is an indicator of the scale of our
platform and our ability to expand our subscriber base, and is a critical factor in our ability to monetize the
opportunity we have identified in serving the SMB market. Total subscribers for a period may reflect adjustments
to add or subtract subscribers as we integrate and/or are otherwise able to identify subscribers that meet the
definition of total subscribers.

Our total paying subscriber base increased from 3.2 million as of December 31, 2012 to 3.5 million as of

December 31, 2013 and to approximately 4.1 million as of December 31, 2014. These increases in paying
subscribers are primarily a result of growth in the market for our products and services, referrals, development of
our subscriber acquisition channels, investing in our marketing efforts, and investing in our sales and our support
organizations and training them to better utilize our data and analytical capabilities, as well as the addition of
subscriber bases from Directi and other acquisitions. During 2014, our paying subscribers increased by nearly
0.4 million and we added approximately 0.2 million subscribers from acquisitions.

Average Revenue per Subscriber

Average revenue per subscriber, or ARPS, is a non-GAAP financial measure that we calculate as the

amount of revenue we recognize in a period divided by the average of the number of total subscribers at the
beginning of the period and at the end of the period. In calculating ARPS, we exclude the impact of any fair
value adjustments to deferred revenue resulting from acquisitions. Historically, we adjusted the amount of
revenue to include the revenue generated from subscribers we added through business acquisitions as if those
acquired subscribers had been our subscribers since the beginning of the period presented. Since the first quarter
of 2014, we have included the revenue we add through business acquisitions from the date of the relevant
acquisition. We believe ARPS is an indicator of our ability to optimize our mix of products and services and
pricing and sell products and services to new and existing subscribers.

For the years ended December 31, 2012, 2013 and 2014, ARPS increased from $12.92 to $13.09 to $14.48,
respectively. These increases in ARPS were driven primarily by increasing demand for our solutions as we improved
product adoption rates from both new and existing subscribers, as well as by the acquisition of Directi in 2014. We
expect ARPS to increase as we increase sales to existing and new subscribers by offering additional relevant products
and services and improving our distribution by expanding our points of subscriber engagement, optimizing our
communications across our various subscriber touchpoints and by facilitating easier access to our solutions.

The following table reflects the reconciliation of ARPS to revenue calculated in accordance with GAAP (all

data in thousands, except ARPS data):

Year Ended
December 31,
2012

Year Ended
December 31,
2013

Year Ended
December 31,
2014

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchase accounting adjustment . . . . . . . . . . . . . . . . . . .
Pre-acquisition revenue from acquired properties . . . . .

$292,156
64,123
117,836

Adjusted revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$474,115

Total subscribers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ARPS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjusted revenue attributable to Directi . . . . . . . . . . . . .
Adjusted revenue excluding Directi . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . .
Total subscribers excluding Directi
ARPS excluding Directi . . . . . . . . . . . . . . . . . . . . . . . . .

53

$

3,223
12.92
—
$474,115
3,223
12.92

$

$520,296
7,311
512

$528,119

$

3,502
13.09
—

$528,119
3,502
13.09

$

$629,845
22,100
—

$651,945

$

4,087
14.48
48,499
$603,446
4,031
13.58

$

Monthly Recurring Revenue Retention Rate

We believe that our ability to retain revenue from our subscribers is an indicator of the long-term value of

our subscriber relationships and the stability of our revenue base. To assess our performance in this area, we
measure our monthly recurring revenue, or MRR, retention rate. We calculate MRR retention rate at the end of a
period by taking the retained recurring value of subscription revenue of all active subscribers of our major brands
at the end of the prior period and dividing it into the retained recurring value of subscription revenue for those
same subscribers at the end of the period presented. We believe MRR retention rate is an indicator of our ability
to retain existing subscribers, sell products and services and maintain subscriber satisfaction.

Our MRR retention rate was 99% for all periods presented.

Adjusted Net Income

Adjusted net income is a non-GAAP financial measure that we calculate as net income (loss) plus (i)
changes in deferred revenue, amortization, stock-based compensation expense, loss of unconsolidated entities,
net loss on sale of assets, expenses related to integration of acquisitions and restructurings, transaction expenses
and charges including costs associated with certain litigation matters, preparation for our IPO and any dividend-
related payments accounted for as compensation expense, less (ii) earnings of unconsolidated entities, net gain on
sale of assets and the impact of purchase accounting related to reduced fair value of deferred domain registration
costs and (iii) the estimated tax effects of the foregoing adjustments. Due to our history of acquisitions and
financings, we have incurred accounting charges and expenses that obscure the operating performance of our
business. We believe that adjusting for these items and the use of adjusted net income is useful to investors in
evaluating the performance of our company.

Our adjusted net income increased from $28.2 million for the year ended December 31, 2012 to $97.7
million for the year ended December 31, 2013. This increase was primarily a result of expanding our business
and achieving greater scale benefits, partially offset by increased interest expense as a result of our increased
borrowings in 2012 and the impact from our acquisitions. Our adjusted net income increased from $97.7 million
for the year ended December 31, 2013 to $137.3 million for the year ended December 31, 2014. The increase in
our adjusted net income was in part due to an increase in our gross margin and operating income as well as lower
interest expense of $32.3 million in the year ended December 31, 2014 as a result of a lower effective interest
rate on our term loan debt following our refinancing in November 2013. For the year ended December 31, 2014
we had higher income taxes of $8.1 million compared to the year ended December 31, 2013, which in part offsets
the overall increase in our adjusted net income. In addition, adjusted net income was negatively impacted by a
higher depreciation charge of $12.3 million in the year ended December 31, 2014 as a result of expanding our
business and data center infrastructure as we migrated customers from our 2012 acquisitions of HostGator and
Homestead onto our platform.

Adjusted EBITDA

Adjusted EBITDA is a non-GAAP financial measure that we calculate as adjusted net income plus interest

expense, depreciation, and income tax expense (benefit). We manage our business based on the cash collected
from our subscribers and the cash required to acquire and service those subscribers. We believe highlighting cash
collected and cash spent in a given period provides insight to an investor to gauge the overall health of our
business. Under GAAP, although subscription fees are paid in advance, we recognize the associated revenue over
the subscription term, which does not fully reflect short-term trends in our operating results. In order to capture
these trends and report our performance consistently with how we manage our business, we include the change in
deferred revenue for the period reported in our calculation of adjusted EBITDA for that period.

After adjusting for the impact of the changes in income taxes, depreciation and interest expense, as

described above under adjusted net income, adjusted EBITDA increased from $133.7 million for the year ended
December 31, 2012 to $207.9 million for the year ended December 31, 2013 to $235.6 million for the year ended

54

December 31, 2014. These increases in adjusted EBITDA were primarily a result of our revenue growth,
increases in the number of subscribers on our platform as a result of organic growth and acquisitions, an increase
in ARPS and achieving greater scale benefits. During 2014 this growth was impacted by our increased
investments in marketing and by the additional costs we incurred related to becoming a public company. While
growth in new subscriber revenue is typically offset by marketing expense in the first year of subscription, these
investments in marketing are generally neutral on a cash flow basis in the first year. In our experience, these
investments become cash flow generative over the lifetime of the product renewal cycle. We expect that these
investments in 2014 will contribute to cash flow starting in 2015 as subscribers remain on platform, renew their
subscription and buy additional products with minimal further marketing investment.

The following table reflects the reconciliation of adjusted net income and adjusted EBITDA to net loss

calculated in accordance with GAAP (all data in thousands).

Year Ended
December 31,
2012

Year Ended
December 31,
2013

Year Ended
December 31,
2014

Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(Gain) loss on sale of assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss of unconsolidated entities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of deferred financing costs . . . . . . . . . . . . . . . . . . . . . . .
Changes in deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Impact of reduced fair value of deferred domain registration costs . . .
Transaction expenses and charges(1) . . . . . . . . . . . . . . . . . . . . . . . . . .
Integration and restructuring expenses . . . . . . . . . . . . . . . . . . . . . . . . .
Tax-affected impact of adjustments . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(139,298)
2,308
469
23
88,118
43,405
104,069
—
32,767
294
(103,968)

$(159,846)
10,763
309
2,067
105,915
2,768
51,047
—
45,036
45,594
(5,929)

$ (50,852)
16,043
(168)
61
102,723
83
67,654
(18,782)
4,787
19,927
(4,202)

Adjusted net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 28,187

$ 97,724

$137,274

Depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax expense (benefit) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense, net (net of impact of amortization of deferred

6,869
26,765

18,615
2,333

30,956
10,388

financing costs) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

71,843

89,259

57,000

Adjusted EBITDA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 133,664

$ 207,931

$235,618

(1)

Includes loan prepayment penalty of $10.9 million and $6.3 million for the years ended December 31, 2012
and 2013, respectively, which is included in interest expense in the consolidated statements of operations
and comprehensive loss. Also includes $9.8 million of a dividend related payment which has been treated as
compensation expense for the year ended December 31, 2012.

The following table provides a reconciliation of income tax expense (benefit) included in the adjusted
EBITDA table above to the income tax expense (benefit) in our consolidated statements of operations and
comprehensive loss (all data in thousands).

Income tax expense (benefit)
Tax-affected impact of adjustments

Year Ended
December 31,
2012

Year Ended
December 31,
2013

Year Ended
December 31,
2014

$ 26,765
(103,968)

$ 2,333
(5,929)

$10,388
(4,202)

Income tax expense (benefit) in consolidated statement of operations

$ (77,203)

$(3,596)

$ 6,186

55

The following table provides a reconciliation of net interest expense included in the adjusted EBITDA table
above to the net interest expense in our consolidated statements of operations and comprehensive loss (all data in
thousands).

Interest expense (net of impact of deferred financing costs)
Amortization of deferred financing costs
Transaction expense—loan prepayment penalty

Other expense in consolidated statements of operations and

comprehensive loss

Components of Operating Results

Revenue

Year Ended
December 31,
2012

Year Ended
December 31,
2013

Year Ended
December 31,
2014

$ 71,843
43,405
10,883

$89,259
2,768
6,300

$57,000
83
—

$126,131

$98,327

$57,083

We generate revenue primarily from selling subscriptions for our cloud-based products and services. The
subscriptions we offer are similar across all of our brands and are provided under contracts pursuant to which we
have ongoing obligations to support the subscriber. These contracts are generally for service periods of up to 36
months and typically require payment in advance at the time of initiating the subscription for the entire
subscription period. Typically, we also have arrangements in place to auto renew a subscription at the end of the
subscription period. Due to factors such as introductory pricing, our renewal fees may be higher than our initial
subscription. We sell more subscriptions with 12 month terms than with any other term length. We also earn
revenue from the sale of domain name registrations, premium domains and non-term based products and
services, such as online security products and professional technical services as well as through referral fees and
commissions. We expect our revenue to increase in future periods as we expand our subscriber base, including
through acquisitions, and increase our average revenue per subscriber by selling additional products and services
throughout their subscription period.

Cost of Revenue

Cost of revenue includes costs of operating our subscriber support organization, fees we pay to register
domain names for our subscribers, costs of leasing and operating data center infrastructure, including personnel
costs for our network operations, fees we pay to third-party product and service providers, and merchant fees we
pay as part of our billing processes. We also allocate to cost of revenue the depreciation and amortization related
to these activities and the intangible assets we have acquired, as well as a portion of our overhead costs
attributable to our employees engaged in subscriber support activities. In addition, cost of revenue includes
stock-based compensation expense for employees engaged in support and network operations. We expect cost of
revenue to increase in absolute dollars in future periods as we expand our subscriber base, increase our levels of
subscriber support, expand our domain name business and add data center capacity. Cost of revenue may
increase or decrease as a percentage of revenue in a given period, depending on our ability to manage our
infrastructure costs, in particular with respect to data centers and support, the amount of third-party product and
services that we sell and as a result of our amortization expense.

Gross Profit

Gross profit is the difference between revenue and cost of revenue. Gross profit has fluctuated from period
to period in large part as a result of revenue and cost of revenue adjustments from purchase accounting impacts
related to acquisitions, as well as revenue and cost of revenue impacts from growth in our business. With respect
to revenue, the application of purchase accounting requires us to record purchase accounting adjustments for

56

acquired deferred revenue, which reduces the revenue recorded from acquisitions. With respect to cost of
revenue, the application of purchase accounting requires us to defer domain registration costs, which reduces cost
of revenue, and record long-lived assets at fair value, which increases cost of revenue through an increase in
amortization expense over the estimated useful life of the long-lived assets. In addition, our revenue and our cost
of revenue have increased in recent years as our subscriber base has expanded. For a new subscriber that we
bring on to our platform, we typically recognize revenue over the term of the subscription, even though we
collect the subscription fee at the initial billing. As a result, our gross profit may be affected by the prices we
charge for our subscriptions, as well as by the number of new subscribers and the terms of their subscriptions.
We expect our gross profit to increase in absolute dollars in future periods while our gross profit margin may
increase or decrease.

Operating Expense

We classify our operating expense into three categories: sales and marketing, engineering and development,

and general and administrative.

Sales and Marketing. Sales and marketing expense primarily consists of costs associated with payments to

our network of partners, SEM and SEO, general awareness and brand building activities, as well as the cost of
employees engaged in sales and marketing activities. Sales and marketing expense also includes costs associated
with sales of products. In the last fiscal quarter of 2013 we broadened our investment in marketing expense to
include new channels for acquiring subscribers through lead-in products like storage and backup. In the year
ended December 31, 2014, we continued to increase our investment in marketing, including ramping up our
investment in product marketing.

Sales and marketing expense includes stock-based compensation expense for employees engaged in sales

and marketing activities. We expect sales and marketing expense to increase in absolute dollars in future periods
as we continue to expand our business and increase our sales efforts. We also expect sales and marketing expense
to be our largest category of operating expense for the foreseeable future as we continue with our plans to
develop and grow additional subscriber acquisition channels. Sales and marketing expense as a percentage of
revenue may increase or decrease in a given period, depending on the cost of attracting new subscribers to our
solutions (our subscriber acquisition costs), changes in how we invest in different subscriber acquisition
channels, changes in how we approach search engine marketing and search engine optimization and the extent of
general awareness and brand building activities we may undertake, as well as the efficiency of our sales and
support personnel and our ability to sell more products and services to our subscribers and drive favorable returns
on invested marketing dollars.

Engineering and Development. Engineering and development expense includes the cost of employees
engaged in enhancing our systems, developing and expanding product and service offerings, and integrating
technology capabilities from our acquisitions. Engineering and development expense includes stock-based
compensation expense for employees engaged in engineering and development activities. We expect our
engineering and development expense as a percentage of our revenue to remain in line with current levels.

General and Administrative. General and administrative expense includes the cost of employees engaged in

corporate functions, such as finance, human resources, legal affairs and general management. General and
administrative expense also includes all facility and related overhead costs not allocated to cost of revenue, as
well as insurance premiums and professional service fees. We incurred additional expenses in preparing for our
IPO and will continue to incur additional expenses associated with being a publicly traded company and due to
our expansion into international territories, including increased legal, corporate insurance, tax and accounting
expenses, and the additional costs of achieving and maintaining compliance with Section 404 of the Sarbanes-
Oxley Act and other regulations. General and administrative expense includes stock-based compensation expense
for employees engaged in general and administrative activities. We expect that general and administrative
expense will continue to increase in absolute dollars but decrease marginally as a percentage of revenue as we
further expand our operations and continue to operate as a public company.

57

Net Interest Income (Expense)

Interest expense consists primarily of costs related to, and interest paid on, our indebtedness. We include the

cash cost of interest payments and loan financing fees, the amortization of deferred financing costs and the
amortization of the net present value adjustment which we may apply to some deferred consideration payments
related to our acquisitions in our calculation of interest expense. Interest income consists primarily of interest
income earned on our cash and cash equivalents balances. Our interest expense may increase in future periods if
we continue to finance acquisitions through the issuance of debt.

Income Tax Expense (Benefit)

We estimate our income taxes in accordance with the asset and liability method, under which deferred tax

assets and liabilities are recognized based on temporary differences between the assets and liabilities in our
consolidated financial statements and the financial statements that are prepared in accordance with tax
regulations for the purpose of filing our income tax returns, using statutory tax rates. This methodology requires
us to record a valuation allowance against net deferred tax assets if, based upon the available evidence, it is more
likely than not that some or all of the deferred tax assets will not be realized. During the year ended
December 31, 2013, we recorded a reversal of our existing deferred tax liability, which created a deferred tax
benefit.

Critical Accounting Policies and Estimates

We prepare our consolidated financial statements in accordance with U.S. GAAP. The preparation of our

consolidated financial statements requires us to make estimates, judgments and assumptions that affect the
reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the
consolidated financial statements and the reported amounts of revenue and expense during the reported periods.
We base our estimates, judgments and assumptions on historical experience and on various other assumptions
that we believe to be reasonable under the circumstances, the results of which form the basis for making
judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Our
actual results may differ from the estimates, judgments and assumptions made by our management. To the extent
that there are differences between our estimates, judgments and assumptions and our actual results, our future
financial statement presentation, financial condition, results of operations and cash flows may be affected.

We believe that the following significant accounting policies, which are more fully described in the notes to
our consolidated financial statements included elsewhere in this Annual Report on Form 10-K, involve a greater
degree of judgment and complexity. Accordingly, these are the policies we believe are the most critical to aid in
fully understanding and evaluating our financial condition and results of operations.

Revenue Recognition

We generate revenue primarily from selling subscriptions to our cloud-based products and services. The
subscriptions we offer are similar across all of our brands and are provided under contracts pursuant to which we
have ongoing obligations to support the subscriber. These contracts are generally for service periods of up to 36
months and typically require payment in advance. We recognize the associated revenue ratably over the service
period, whether the associated revenue is derived from a direct subscriber or through a reseller. Deferred revenue
represents the liability to subscribers for advance billings for services not yet provided and the fair value of the
assumed liability outstanding for subscriber relationships purchased in an acquisition.

We sell domain name registrations that provide a subscriber with the exclusive use of a domain name. These

domains are obtained either by one of our registrars on the subscriber’s behalf, or by us from third-party
registrars on the subscriber’s behalf. Domain registration fees are non-refundable.

58

Revenue from the sale of a domain name registration by one of our registrars is recognized ratably over the
subscriber’s service period as we have the obligation to provide support over the domain term. Revenue from the
sale of a domain name registration purchased by us from a third-party registrar is recognized when the subscriber
is billed on a gross basis as we have no remaining obligations once the sale to the subscriber occurs, and we have
full discretion on the sales price and bear all credit risk.

Revenue from the sale of premium domains is recognized when persuasive evidence of an arrangement to

sell such domains exists, delivery of an authorization key to access the domain name has occurred, the fee for the
sale of the premium domain is fixed or determinable, and collection of the fee for the sale of the premium
domain is deemed probable.

We also earn revenue from the sale of non-term based products and services, such as online security

products and professional technical services, referral fees and commissions. We recognize such revenue when the
product is purchased, the service is provided or the referral fee or commission is earned.

A substantial amount of our revenue is generated from transactions that are multiple-element service
arrangements that may include hosting plans, domain name registrations, and other cloud-based products and
services.

We follow the provisions of the Financial Accounting Standards Board, or FASB, Accounting Standards

Update No. 2009-13, or ASU 2009-13, Revenue Recognition (Topic 605), Multiple-Deliverable Revenue
Arrangements—a consensus of the FASB Emerging Issues Task Force and allocate revenue to each deliverable in
a multiple- element service arrangement based on its respective relative selling price.

Under ASU 2009-13, to treat deliverables in a multiple-element service arrangement as separate units of
accounting, the deliverables must have standalone value upon delivery. If the deliverables have standalone value
upon delivery, we account for each deliverable separately. Hosting services, domain name registrations, cloud-
based products and services have standalone value and are often sold separately.

When multiple deliverables included in a multiple-element service arrangement are separated into different

units of accounting, the total transaction amount is allocated to the identified separate units based on a relative
selling price hierarchy. We determine the relative selling price for a deliverable based on vendor specific
objective evidence, or VSOE, of fair value, if available, or best estimate of selling price, or BESP, if VSOE is not
available. We have determined that third-party evidence of selling price, or TPE, is not a practical alternative due
to differences in our multi-brand offerings compared to competitors and the availability of relevant third-party
pricing information. We have not established VSOE for our offerings due to lack of pricing consistency, the
introduction of new products, services and other factors. Accordingly, we generally allocate revenue to the
deliverables in the arrangement based on the BESP. We determine BESP by considering our relative selling
prices, competitive prices in the marketplace and management judgment; these selling prices, however, may vary
depending upon the particular facts and circumstances related to each deliverable. We plan to analyze the selling
prices used in our allocation of transaction amount, at a minimum, on a quarterly basis. Selling prices will be
analyzed on a more frequent basis if a significant change in our business necessitates a more timely analysis.

Goodwill

Goodwill relates to amounts that arose in connection with our various acquisitions and represents the

difference between the purchase price and the fair value of the identifiable intangible and tangible net assets
when accounted for using the purchase method of accounting. Goodwill is not amortized, but is subject to
periodic review for impairment. Events that would indicate impairment and trigger an interim impairment
assessment include, but are not limited to, current economic and market conditions, a decline in the equity value

59

of the business, a significant adverse change in certain agreements that would materially affect reported operating
results, business climate or operational performance of the business and an adverse action or assessment by a
regulator.

In accordance with Accounting Standards Update No. 2011-08, or ASU 2011-08, Intangibles—Goodwill
and Other (Topic 350) Testing Goodwill for Impairment, we are required to review goodwill by reporting unit for
impairment at least annually or more often if there are indicators of impairment present. Under U.S. GAAP, a
reporting unit is either the equivalent of, or one level below, an operating segment. We have determined that we
operate in one segment and our entire business represents one reporting unit. Historically, we have performed our
annual impairment analysis during the fourth quarter of each year. The provisions of ASU 2011-08 require us to
perform a two-step impairment test for goodwill. In the first step, we compare the fair value of each reporting
unit to which goodwill has been allocated to its carrying value. If the fair value of the reporting unit exceeds the
carrying value of the net assets assigned to that reporting unit, goodwill is considered not impaired and we are
not required to perform further testing. If the carrying value of the net assets assigned to the reporting unit
exceeds the fair value of the reporting unit, then we must perform the second step of the impairment test to
determine the implied fair value of the reporting unit’s goodwill. If the carrying value of a reporting unit’s
goodwill exceeds its implied fair value, then we record an impairment loss equal to the difference. We have
assessed fair value based on current market capitalization. As of December 31, 2013 and 2014, the fair value of
our reporting unit exceeded the carrying value of the reporting unit’s net assets by more than 900% and,
therefore, no impairment existed as of that date.

Determining the fair value of a reporting unit, if applicable, requires us to make judgments and involves the

use of significant estimates and assumptions. These estimates and assumptions relate to, among other things,
revenue growth rates and operating margins used to calculate projected future cash flow, risk-adjusted discount
rates, future economic and market conditions and appropriate market comparables. We base fair value estimates
on assumptions we believe to be reasonable but that are unpredictable and inherently uncertain. Actual future
results may differ from those estimates.

As of December 31, 2014, we had goodwill of $1,105.0 million and had recorded no impairment charges.

Long-Lived Assets

Our long-lived assets consist primarily of intangible assets, including acquired subscriber relationships,

trade names, intellectual property, developed technology, domain names available for sale and in-process
research and development, or IPR&D. We also have long-lived tangible assets, primarily consisting of property
and equipment. The majority of our intangible assets have been recorded in connection with our acquisitions,
including the Sponsor Acquisition. We record intangible assets at fair value at the time of their acquisition. We
amortize intangible assets over their estimated useful lives.

Our determination of the estimated useful lives of the individual categories of intangible assets is based on
the nature of the applicable intangible asset and the expected future cash flow to be derived from the intangible
asset. We amortize intangible assets with finite lives in accordance with their estimated projected cash flows.

We evaluate long-lived intangible and tangible assets whenever events or changes in circumstances indicate

that the carrying amount of an asset may not be recoverable. If indicators of impairment are present and
undiscounted future cash flow is less than the carrying amount, then we determine the fair value of the assets and
compare it to the carrying value. If the fair value is less than the carrying value, then we reduce the carrying value to
the estimated fair value and record an impairment loss in the period it is identified. We did not recognize any
impairments of long-lived intangible and tangible assets in the years ended December 31, 2012, 2013 or 2014.

Indefinite life intangibles include domain names that are available for sale which are recorded at cost to
acquire. These assets are not being amortized and are being tested for impairment annually and whenever events
or changes in circumstance indicate that their carrying value may not be recoverable. When a domain name is
sold, we record the cost of the domain in cost of revenue.

60

Acquired IPR&D, represents the fair value assigned to research and development that we acquire that has

not been completed at the date of acquisition. The acquired IPR&D is capitalized as an intangible asset and
reviewed on a quarterly basis to determine future use. Any impairment loss of the acquired IPR&D is charged to
expense in the period the impairment is identified. Upon commercialization, the acquired fair value of the
IPR&D will be amortized over its useful life. No such impairment losses have been identified during the years
ended December 31, 2013 and 2014.

Depreciation and Amortization

We purchase or build the servers we place in our data centers, which we occupy pursuant to various lease or
co-location arrangements. We also purchase the computer equipment that is used by our support and sales teams
and employees in our offices. We capitalize the build-out of our facilities as leasehold improvements. Cost of
revenue includes depreciation on data center equipment and support infrastructure. We also include depreciation
in general and administrative expense, which includes depreciation on office equipment and leasehold
improvements.

Amortization expense consists of expense related to the amortization of intangible long-lived assets. In

connection with our acquisitions, we allocate fair value to acquired long-lived intangible assets, which include
subscriber relationships, trade names and developed technology. We use estimates and valuation techniques to
determine the estimated useful lives of our intangible assets and amortize them to cost of revenue.

Income Taxes

We provide for income taxes in accordance with Accounting Standards Codification 740, or ASC 740,

Accounting for Income Taxes. We recognize deferred tax assets and liabilities for the future tax consequences
attributable to differences between the financial statement carrying amounts of existing assets and liabilities and
their respective tax bases and operating loss and tax credit carry-forwards. We measure deferred tax assets and
liabilities using enacted tax rates that we expect to apply to taxable income in the years in which we expect those
temporary differences to be recovered or settled. We recognize the effect of changes in tax rates on deferred tax
assets and liabilities in the period that includes the enactment date.

ASC 740 clarifies the accounting for income taxes, by prescribing a minimum recognition threshold that a
tax position is required to meet before being recognized in the financial statements. We recognize the effect of
income tax positions only if those positions are more likely than not to be sustained. We measure recognized
income tax positions at the largest amount that is more likely than not to be realized. We reflect changes in
recognition or measurement in the period in which the change in judgment occurs. There were no unrecognized
tax benefits in the years ended December 31, 2012, 2013 and 2014.

We record interest related to unrecognized tax benefits in interest expense and penalties in operating
expense. We did not recognize any interest or penalties related to unrecognized tax benefits during the years
ended December 31, 2012, 2013 or 2014.

Stock-Based Compensation Arrangements

Accounting Standards Codification 718, or ASC 718, Compensation—Stock Compensation, requires
employee stock-based payments to be accounted for under the fair value method. Under this method, we are
required to record compensation cost based on the estimated fair value for stock-based awards granted over the
requisite service periods for the individual awards, which generally equals the vesting periods. We use the
straight-line amortization method for recognizing stock-based compensation expense.

We estimate the fair value of employee stock options on the date of grant using the Black-Scholes option-
pricing model, which requires the use of highly subjective estimates and assumptions. For restricted stock awards
granted by us we estimate the fair value of each restricted stock award based on the closing trading price of our

61

common stock as reported on the NASDAQ Global Select Market on the date of grant. There was no public
market for our common stock prior to October 25, 2013, the date our common stock began trading on the
NASDAQ Global Select Market, and as a result, the trading history of our common stock was limited through
December 31, 2014. Therefore, we determined the volatility for options granted by us based on an analysis of
reported data for a peer group of companies that issued options with substantially similar terms. The expected
volatility of options granted by us has been determined using an average of the historical volatility measures of
this peer group of companies. The expected life assumption is based on the “simplified method” for estimating
expected term as we do not have sufficient historical option exercises to support a reasonable estimate of the
expected term. The risk-free interest rate is based on a treasury instrument whose term is consistent with the
expected life of the stock options. We use an expected dividend rate of zero as we currently have no history or
expectation of paying dividends on our common stock. In addition, we have estimated expected forfeitures of
options. If our actual forfeiture rate varies from our estimate, additional adjustments to compensation expense
may be required in future periods.

Given the absence of an active trading market for our common stock prior to the completion of our initial

public offering, the fair value of the equity interests underlying our stock-based awards was determined by
management. In doing so, valuation analyses were prepared in accordance with the guidelines outlined in the
American Institute of Certified Public Accountants Practice Aid, Valuation of Privately-Held-Company Equity
Securities Issued as Compensation, and were used by our management to assist in determining the fair value of
the equity interests underlying our stock-based awards. Each equity interest was granted with a “threshold
amount” meaning that the recipient of an equity security only participated to the extent that the entity appreciated
in value from and after the date of grant of the equity interest (with the value of the entity as of the grant date
being the “threshold amount”). The assumptions used in the valuation models were based on future expectations
combined with management’s judgment. In the absence of a public trading market, our management exercised
significant judgment and considered numerous objective and subjective factors to determine the fair value of the
stock-based awards as of the date of each award. These factors included:

•

•

•

•

•

•

•

•

•

•

•

•

contemporaneous or retrospective valuations for our company and our securities;

the rights, preferences, and privileges of the stock-based awards relative to each other as well as to the
existing shareholders;

lack of marketability of our equity securities;

historical operating and financial performance;

our stage of development;

current business conditions and projections;

hiring of key personnel and the experience of our management team;

risks inherent to the development of our products and services and delivery of our solutions;

trends and developments in our industry;

the threshold amount for the stock-based awards and the values at which the stock-based awards would
vest;

the market performance of comparable publicly traded companies;

likelihood of achieving a liquidity event, such as an initial public offering or a merger or acquisition of
our company given prevailing market conditions; and

• U.S. and global economic and capital market conditions.

Impact of Sponsor Acquisition

On December 22, 2011, investment funds and entities affiliated with Warburg Pincus and Goldman Sachs

acquired a controlling interest in our company, which we refer to as the Sponsor Acquisition. As a result, our

62

consolidated financial statements present our operating results and cash flows separately for periods prior to and
after the Sponsor Acquisition. Our company is referred to as the “predecessor” for all periods prior to the
Sponsor Acquisition and is referred to as the “successor” for all periods after the Sponsor Acquisition. The tables
below summarize our operating results for all periods presented in our consolidated financial statements.

The application of purchase accounting required us to record all acquired assets and liabilities, including
deferred revenue, deferred costs and long-lived assets, at fair value, which in some cases was different than their
book values. The total impact of the purchase accounting treatment on our loss from operations resulting from
the Sponsor Acquisition for the years ended December 31, 2012, 2013 and 2014 was $47.1 million, $26.7 million
and $25.9 million, respectively. These impacts consisted of the following components:

•

•

Impact on Revenue. We assessed the fair value of acquired deferred revenue to be $57.5 million,
representing a decrease of $73.2 million from its $130.7 million book value. The effect of recording
deferred revenue to fair value was to reduce revenue in successor periods. The impact to revenue for
the years ended December 31, 2012, 2013 and 2014 was $47.2 million, $5.8 million and $0.5 million,
respectively.

Impact on Cost of Revenue. In conjunction with recording deferred revenue at fair value, we recorded
related deferred domain registration costs at fair value, resulting in a $13.6 million decrease in deferred
costs in successor periods. The impact on cost of revenue from deferring domain registration costs for
the years ended December 31, 2012, 2013 and 2014 was $11.9 million, $1.0 million and $0.2 million,
respectively. In our assessment of fair value of acquired long-lived assets, we recorded the fair value of
our developed technology at $167.0 million, representing an increase of $160.1 million from a book
value of $6.9 million. This increase is being amortized on a straight-line basis over ten years. In
addition, we recorded the fair value of our subscriber relationships and trade names at $221.4 million,
representing an increase of $104.2 million from a book value of $117.2 million. This increase is being
amortized over ten to 15 years. The effect of recording long-lived assets at fair value was an increase in
amortization expense to be recognized in successor periods. The impact on cost of revenue from
amortizing the changes to acquired long lived assets for the years ended December 31, 2012, 2013 and
2014 was $11.8 million, $21.8 million and $25.7 million, respectively.

The following table sets forth the impact of the application of purchase accounting from the Sponsor

Acquisition as described above (all data in thousands):

Year Ended
December 31,
2012

Year Ended
December 31,
2013

Year Ended
December 31,
2014

Revenue that would have been recognized from December 21, 2011

book value of deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(89,468)

$(16,000)

$ (2,917)

Revenue recognized based on fair value of acquired deferred

revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

42,257

10,160

2,461

Total impact to revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(47,211)

$ (5,840)

$

(456)

Impact of reduced fair value of deferred domain registration

costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(11,932)

(978)

(241)

Amortization impact:

Amortization that would have been recognized from

December 21, 2011 book value of long-lived assets . . . .

(51,636)

(32,705)

(20,899)

Amortization on fair value of acquired long-lived assets

recorded . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total amortization impact . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

63,409

11,773

Total impact to cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(159)

54,541

21,836

20,858

46,634

25,735

25,494

Total impact to loss from operations . . . . . . . . . . . . . . . . . . . . . . . . . .

$(47,052)

$(26,698)

$(25,950)

63

Results of Operations

The following tables set forth our results of operations for the periods presented (all data in thousands). The

period-to-period comparison of financial results is not necessarily indicative of future results.

Year Ended
December 31,
2012

Year Ended
December 31,
2013

Year Ended
December 31,
2014

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 292,156
237,179

$ 520,296
350,103

$629,845
381,488

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

54,977

170,193

248,357

Operating expense:

Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . .
Engineering and development
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

83,110
13,803
48,411

Total operating expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

145,324

Income (loss) from operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(90,347)

Net interest income (expense) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(126,131)

117,689
23,205
92,347

233,241

(63,048)

(98,327)

Loss before income taxes and equity earnings of unconsolidated

entities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax expense (benefit) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(216,478)
(77,203)

(161,375)
(3,596)

Loss before equity earnings of unconsolidated entities . . . . . . . . . . . .

(139,275)

(157,779)

Equity loss of unconsolidated entities, net of tax . . . . . . . . . . . . . . . . .

23

2,067

146,797
19,549
69,533

235,879

12,478

(57,083)

(44,605)
6,186

(50,791)

61

Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(139,298)

$(159,846)

$ (50,852)

Net loss attributable to non-controlling interest . . . . . . . . . . . . . . . . . .

—

(659)

(8,017)

Net loss attributable to Endurance International Group Holdings,

Inc.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(139,298)

$(159,187)

$ (42,835)

Comparison of the Years Ended December 31, 2013 and 2014

Revenue

Year Ended December 31,

Change

2013

2014

Amount

%

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$520,296

$629,845

$109,549

21%

Revenue increased by $109.5 million, or 21%, from $520.3 million for the year ended December 31, 2013
to $629.8 million for the year ended December 31, 2014. Of this increase, $31.3 million was related to revenues
from our acquisition of Directi and $78.2 million was primarily due to an increase in subscribers including
acquired subscribers on our platform as we expanded lead-in products such as back-up and storage and focused
our marketing on attracting new subscribers, and selling more of our products such as our web presence bundle,
domains, site back-up, security and SEO/SEM solutions. In addition, increases in prices paid by our subscribers
at renewals or after expiration of promotional periods contributed to the increase in revenues. Consistent with our
plans, as we completed the integration of the 2012 acquisitions of HostGator and Homestead onto our integrated
technology platform, we were able to increase our marketing spend to drive additional subscriber signups and
also enhance the promotion of our products and services through improved business insight and analytics offered
through the integrated technology platform.

64

Cost of Revenue

Year Ended December 31,

2013

2014

Change

Amount

% of
Revenue

Amount

% of
Revenue

Amount %

Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$350,103

67% $381,488

61% $31,385

9%

Cost of revenue increased by $31.4 million, or 9%, from $350.1 million for the year ended December 31,
2013 to $381.5 million for the year ended December 31, 2014. Of this increase of $31.4 million, $28.5 million
was attributable to the acquisition of Directi, including an amortization charge of $6.0 million and a depreciation
charge of $0.7 million. In addition, depreciation expense increased by $11.1 million to $28.3 million excluding
the depreciation charge attributable to Directi while domain registration costs increased by $5.7 million and costs
attributable to third-party products and services increased by $6.3 million. Stock-based compensation expense
increased by approximately $0.4 million from $0.1 million for the year ended December 31, 2013 to $0.5 million
for the year ended December 31, 2014. In addition, we recorded $1.8 million of facilities costs associated with
closing our office in Englewood, Colorado and a $0.5 million severance charge. These increases were partially
offset by a decrease in data center expenses of $7.7 million and support expenses of $6.0 million, in each case
resulting from the migration of HostGator and Homestead subscribers onto our platform, as well as a
$9.2 million decrease in amortization expense from $105.9 million to $96.7 million, excluding the amortization
charge of $6.0 million attributable to Directi.

Our cost of revenue contains a significant portion of non-cash expenses, in particular amortization expense
for the intangible assets we have acquired through our acquisitions and the Sponsor Acquisition. The following
table sets forth the significant non-cash components of cost of revenue.

Amortization expense . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation expense . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation expense . . . . . . . . . . . . . .

$105,915
17,216
126

$102,723
29,007
547

Year Ended
December 31,
2013

Year Ended
December 31,
2014

Gross Profit

Year Ended December 31,

2013

2014

Change

Amount

% of
Revenue

Amount

% of
Revenue

Amount %

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$170,193

33% $248,357

39% $78,164

46%

Gross profit increased by $78.2 million, or 46%, from $170.2 million for the year ended December 31, 2013

to $248.4 million for the year ended December 31, 2014. Our gross profit as a percentage of revenue increased
by six percentage points from 33% for the year ended December 31, 2013 to 39% for the year ended
December 31, 2014. Approximately $77.3 million of the increase, was attributable to increases in our subscriber
base, including acquired subscribers, our sale of additional products and services, increases in prices paid by our
subscribers at renewals or after expiration of promotional periods and our acquisition of Directi in January 2014.
Additionally, $3.2 million was attributable to a net decrease in amortization expense. The increase in our gross
profit was partially offset by $1.8 million of facilities costs associated with closing our office in Englewood,
Colorado and $0.5 million of severance charges incurred during the year ended December 31, 2014.

65

The following table sets forth gross profit and the significant non-cash components of cost of revenue as a

percentage of revenue:

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit % of revenue . . . . . . . . . . . . . . . . . . . . .
Amortization expense % of revenue . . . . . . . . . . . . .
Depreciation expense % of revenue . . . . . . . . . . . . . .
Stock-based compensation expense % of revenue . .

Year Ended
December 31,
2013

Year Ended
December 31,
2014

$520,296
170,193

$629,845
248,357

33%
20%
3%
*

39%
16%
5%
*

* Less than 1%.

Operating Expense

Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . .
Engineering and development . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . .

Year Ended December 31,

2013

2014

Change

Amount

$117,689
23,205
92,347

% of
Revenue

Amount

% of
Revenue

Amount

%

23% $146,797
19,549
69,533

4%
18%

23% $ 29,108
3%
(3,656)
11% (22,814)

25%
(16)%
(25)%

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$233,241

45% $235,879

37% $ 2,638

1%

Sales and Marketing. Sales and marketing expense increased by $29.1 million, or 25%, from $117.7
million for the year ended December 31, 2013 to $146.8 million for the year ended December 31, 2014. In
addition to investing in marketing expense for the acquisition of new subscribers, we have increased our
investment in product marketing. The increase in sales and marketing spend is primarily attributable to an
increase of $26.8 million in product marketing spend, $1.2 million in stock-based compensation expense, and
$0.5 million in depreciation expense. In addition, net payroll and commission expense increased by $0.3 million
for the year ended December 31, 2014 as we changed our commission structure, and we also incurred $0.3
million of severance charges as a result of our implementation of plans to consolidated sales and marketing
operations.

Engineering and Development. Engineering and development expense decreased by $3.7 million, or 16%,

from $23.2 million for the year ended December 31, 2013 to $19.5 million for the year ended December 31,
2014. Of this decrease, $5.8 million was due to a reduction in integration and restructuring costs as we completed
our integration of 2012 acquisitions at the end of 2013, and $3.2 million was due to capitalizing certain software
development costs in connection with our investment in improvements to our infrastructure and technology
platform. This was partially offset by $2.5 million of additional expense related to our expansion of our
international footprint, a $1.2 million increase in payroll and benefits and a $0.6 million increase in stock-based
compensation expense from $0.3 million for the year ended December 31, 2013 to $0.9 million for the year
ended December 31, 2014. In addition, we recorded $1.0 million of severance charges for the year ended
December 31, 2014 as a result of our implementation of plans to consolidate our engineering and development
operations.

General and Administrative. General and administrative expense decreased by $22.8 million, or 25%, from
$92.3 million for the year ended December 31, 2013 to $69.5 million for the year ended December 31, 2014. The
year over year decrease consisted of a $9.1 million decrease in transaction expenses and a decrease of $23.6
million related to bonus payments made in 2013 in connection with our initial public offering, partially offset by

66

an increase in stock-based compensation of $3.1 million from $9.9 million for the year ended December 31, 2013
to $13.0 million for the year ended December 31, 2014, an increase of $6.0 million to support the growth of our
business and an increase of $0.8 million in severance and related facilities costs associated with the closure of
our Redwood City, California offices.

Net Interest Expense

Year Ended
December 31,

Change

2013

2014

Amount

%

Net interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(98,327)

$(57,083)

$41,244

42%

Net interest expense decreased by $41.2 million, or 42%, from $98.3 million for the year ended

December 31, 2013 to $57.1 million for the year ended December 31, 2014. Of this decrease, $33.6 million is
due to lower interest expense resulting from our debt refinancing activities in November 2013, which lowered
our aggregate notes payable and our effective interest rate. We also incurred $6.3 million of debt prepayment
fees in 2013 that we did not have in 2014. The decrease is also due to a $1.7 million reduction in the accretion of
present value for the deferred consideration and deferred bonus payments related to the HostGator acquisition,
paid in January 2014, which was offset by accretion of $0.2 million for the present value for the deferred
consideration in 2014 related to the Webzai and BuyDomains acquisitions, and a $0.3 million reduction in other
interest expense. These decreases were partially offset by $0.5 million related to capitalized lease obligations
which were entered into during the year ended December 31, 2014.

Income Tax Expense (Benefit)

Year Ended
December 31,

Change

2013

2014

Amount

%

Income tax expense (benefit) . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(3,596)

$6,186

$9,782

272%

The expense for income taxes for the year ended December 31, 2014 decreased by $9.8 million, or 272%,
from a $3.6 million benefit for the year ended December 31, 2013 to a $6.2 million expense for the year ended
December 31, 2014. The decrease consisted of a net increase in our state and foreign income tax expense of $1.4
million and a net increase in our deferred tax expense of $8.4 million. The decrease in our deferred tax benefit
from December 31, 2013 to December 31, 2014 was primarily attributable to the different book and tax treatment
for goodwill and intangible assets recorded due to acquisitions. We expect to continue to incur deferred tax
expenses in the near term. In the year ended December 31, 2014, we had nondeductible expenses primarily
related to stock-based compensation, transaction costs and other foreign permanent differences.

Comparison of the Years Ended December 31, 2012 and 2013

Revenue

Year Ended December 31,

Change

2012

2013

Amount

%

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$292,156

$520,296

$228,140

78%

Revenue increased by $228.1 million, or 78%, from $292.2 million for the year ended December 31, 2012
to $520.3 million for the year ended December 31, 2013, due to increased demand for our solutions from both
new and existing subscribers, including subscribers of businesses we acquired, as well as increases in prices paid
by our subscribers at renewals or after expiration of promotional periods. Of this revenue increase, $147.6
million resulted from increases in revenue attributable to businesses we acquired since July 1, 2012, $41.4

67

million was a result of lower revenue in the year ended December 31, 2012 due to the application of purchase
accounting from the Sponsor Acquisition related to deferred revenue, and $39.1 million was primarily
attributable to an increase in the number of subscribers and our monetization of those subscribers, not associated
with our acquisitions.

Cost of Revenue

Year Ended December 31,

2012

2013

Change

Amount

% of
Revenue

Amount

% of
Revenue

Amount %

Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$237,179

81% $350,103

67% $112,924

48%

Cost of revenue increased by $112.9 million, or 48%, from $237.2 million for the year ended December 31,

2012 to $350.1 million for the year ended December 31, 2013. Of this increase, $89.0 million was due to
increases in cost of revenue attributable to businesses we acquired since July 1, 2012 including an amortization
charge of $50.8 million and depreciation expense of $1.4 million. In addition, depreciation expense increased by
$9.3 million as we expanded our data center infrastructure, excluding the $1.4 million attributable to businesses
that were acquired since July 1, 2012 while domain registration costs increased by $5.3 million and costs
attributable to third party products and services increased by $3.4 million. Stock-based compensation expense
increased by approximately $0.1 million during the year ended December 31, 2013. In addition, payroll and
benefits increased by $3.4 million which was associated with an increase in average headcount as we enhanced
our support infrastructure to serve our expanding subscriber base. The remaining increase in cost of revenue of
$2.4 million was due to the net impact of the application of purchase accounting related to amortization and
domain registration costs.

Our cost of revenue contains a significant portion of non-cash expenses, in particular amortization expense
for the intangible assets we have acquired through our acquisitions and the Sponsor Acquisition. The following
table sets forth the significant non-cash components of cost of revenue.

Amortization expense . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation expense . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation expense . . . . . . . . . . . . .

$88,017
6,247
—

$105,915
17,216
126

Year Ended
December 31,
2012

Year Ended
December 31,
2013

Gross Profit

Year Ended December 31,

2012

2013

Change

Amount

% of
Revenue

Amount

% of
Revenue

Amount

%

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$54,977

19% $170,193

33% $115,216

210%

Gross profit increased by $115.2 million, from $55.0 million for the year ended December 31, 2012 to

$170.2 million for the year ended December 31, 2013. Of this increase, $58.6 million was attributable to
increases in our subscriber base primarily as a result of the HostGator and Homestead businesses we acquired
subsequent to July 1, 2012, and $36.2 million was attributable to increases in our subscriber base due to
expansion in our business and our monetization of those subscribers and $20.4 million was due to the impact of
purchase accounting adjustments related to the Sponsor acquisition, consisting of recording the fair value of
acquired deferred revenue and related domain registration costs and the amortization expense arising from
recording the fair value of our acquired long-lived assets.

68

The following table sets forth gross profit and the significant non-cash components of cost of revenue as a

percentage of revenue:

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit % of revenue . . . . . . . . . . . . . . . . . . . .
Amortization expense % of revenue . . . . . . . . . . . .
Depreciation expense % of revenue . . . . . . . . . . . . .
Stock-based compensation expense % of revenue . . .

Year Ended
December 31,
2012

Year Ended
December 31,
2013

$292,156
54,977

$520,296
170,193

19%
30%
2%
0%

33%
20%
3%
*

* Less than 1%.

Operating Expense

Year Ended December 31,

2012

2013

Change

Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . .
Engineering and development . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . .

Amount

$ 83,110
13,803
48,411

% of
Revenue

Amount

% of
Revenue

Amount

%

28% $117,689
23,205
5%
92,347
17%

23% $34,579
9,402
4%
43,936
18%

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$145,324

50% $233,241

45% $87,917

42%
68%
91%

60%

Sales and Marketing. Sales and marketing expense increased by $34.6 million, or 42%, from $83.1 million
for the year ended December 31, 2012 to $117.7 million for the year ended December 31, 2013. Of this increase,
$23.6 million was attributable to increases in sales and marketing expense incurred by businesses we acquired
since July 1, 2012, in part due to our investing in growing the commissioned salespeople as well as increasing
our marketing spend to acquire new subscribers. The remaining $11.0 million was primarily due to higher payroll
and benefits associated with increased headcount as we expanded our sales and marketing organization in other
parts of our business.

Engineering and Development. Engineering and development expense increased by $9.4 million, or 68%,

from $13.8 million for the year ended December 31, 2012 to $23.2 million for the year ended December 31,
2013. This increase was primarily due to our focus on integrating technology capabilities from acquisitions,
enhancing our systems, expanding our product and service offerings and engineering and development headcount
increases associated with our acquisitions. In the three months ended December 31, 2013, we decreased our
engineering and development expense by reducing employee headcount from 170 employees as of September 30,
2013 to 141 employees as of December 31, 2013 due to rationalizing costs and realizing synergies from
integration of our acquisitions.

General and Administrative. General and administrative expense increased by $43.9 million, or 91%, from
$48.4 million for the year ended December 31, 2012 to $92.3 million for the year ended December 31, 2013. Of
this increase, $23.6 million was attributable to bonus payments in connection with our initial public offering,
$8.6 million was attributable to increased stock-based compensation expense related to the acceleration of certain
non-vested shares and the granting of stock-based awards at the time of our initial public offering and $19.9
million was attributable to increased expense associated with our preparation for becoming a public company and
to support the growth in our business. In addition, $8.9 million of the increase in general and administrative
expense was incurred by businesses we acquired since July 1, 2012. These increases were offset by a $17.4
million decrease in transaction expenses. We incurred higher transaction costs in the year ended December 31,
2012 primarily related to the HostGator and Homestead acquisitions. The transaction costs in 2012 also included
$9.7 million attributable to dividend payments recorded as compensation.

69

Net Interest Expense

Year Ended
December 31,

Change

2012

2013

Amount

%

Net interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(126,131)

$(98,327)

$27,804

22%

Net interest expense decreased by $27.8 million, or 22%, from $126.1 million for the year ended
December 31, 2012 to $98.3 million for the year ended December 31, 2013. This decrease includes lower
amortization of deferred financing costs of $40.6 million primarily due to the write-off of discount and deferred
debt issuance costs related to our debt refinancing in November 2012. The decrease is also due to lower costs
resulting from our debt refinancing activities in 2013. Our interest expense for the year ended December 31, 2013
increased due to our increased aggregate indebtedness, offset by a reduction in our effective interest rates.

Income Tax Expense (Benefit)

Year Ended
December 31,

Change

2012

2013

Amount

%

Income tax expense (benefit) . . . . . . . . . . . . . . . . . . . . . . . . . .

$(77,203)

$(3,596)

$73,607

95%

The benefit for income taxes for the year ended December 31, 2013 decreased by $73.6 million, or 95%,
from $77.2 million for the year ended December 31, 2012 to $3.6 million for the year ended December 31, 2013.
The decrease includes a net increase in our state and foreign income taxes of $0.8 million and a net change in our
deferred taxes of $72.8 million. The decrease in our deferred tax benefit from December 31, 2012 to
December 31, 2013 primarily relates to the establishment of a valuation allowance in 2013, a decrease in our
deferred tax liabilities due to the short amortizable lives of our definite-lived intangible assets in 2013, as well as
the establishment of additional deferred tax assets in 2013 through the generation of net operating losses. In both
periods, we had nondeductible expenses primarily related to stock-based compensation, transaction costs and
interest.

Liquidity and Capital Resources

Sources of Liquidity

We have funded our operations since inception primarily with cash flow generated by operations,

borrowings under credit facilities and public offerings of our securities. In October 2013, we closed our IPO and
received net proceeds of $232.1 million, after deducting underwriting discounts and commissions and offering
expenses payable by us. On November 25, 2013, we completed a debt refinancing and used a portion of the net
proceeds from our IPO to reduce our overall indebtedness by $148.8 million to $1,050.0 million. We also
increased our revolving credit facility, which matures on December 22, 2016, to $125.0 million. As part of the
refinancing, we paid off our second lien term loan and added an incremental first lien term loan, resulting in a
lower interest rate which we expect will provide annualized savings of approximately $35.0 million, based on the
first lien term loan balance as of December 31, 2014. We currently pay 5.00% interest on our first lien term loan
which is based on adjusted LIBOR plus 400 basis points, subject to a LIBOR floor of 1.00% and between 7.75%
and 8.50% interest on our revolving credit facility borrowings. As of December 31, 2014, the LIBOR-based
interest rates on our first lien term loan facility and revolving credit facility were 5.00% and 7.75%. Under our
first lien term loan facility, we are required to make quarterly principal repayments of $2.6 million.

In November 2014, we raised funds from the sale of 3.0 million shares of our common stock in our follow

on offering, and received net proceeds of $41.1 million, after deducting underwriting discounts and commissions
and offering related expenses payable by us. We used a portion of the net proceeds to reduce the outstanding
balance of our revolving credit facility and $15.2 million to fund our investment in a 40% ownership interest in
AppMachine.

70

Our current debt originated as a term loan in the amount of $350.0 million in connection with our

acquisition by investment funds and entities affiliated with Warburg Pincus and Goldman Sachs on
December 22, 2011. Between the end of 2011 and our IPO, we raised additional debt through a series of
refinancings, primarily in 2012, for funding the redemption of certain redeemable preferred stock for $156.0
million, a dividend distribution of $300.0 million and the acquisitions of HostGator and Homestead, which had
an aggregate purchase price of approximately $360.0 million. Historically, we have used debt primarily to
finance our acquisition related activities. In 2014, we have used borrowings against our revolving credit facility
to supplement our funding requirements for our acquisitions and minority investments. We expect to continue to
use our revolving credit facility for similar investing and financing activities.

As of December 31, 2014, we had cash and cash equivalents totaling $32.4 million and negative working

capital of $274.7 million, which includes the $10.5 million current portion of the first lien term loan facility and
$50.0 million drawn against our $125.0 million revolving credit facility as of December 31, 2014. In addition, we
had approximately $1,026.4 million of long term indebtedness outstanding under our first lien term loan facility,
which matures on November 9, 2019. We also have $325.4 million of short-term and long-term deferred revenue,
which is not expected to be payable in cash.

Debt Covenants

The first lien term loan facility requires that we maintain one financial covenant, based on EBITDA

coverage.

The first lien term loan facility also imposes restrictions on the payment of dividends, as well as reporting

requirements. Additionally, the first lien term loan facility requires us to comply with certain negative covenants
and specifies certain events of default that could result in amounts becoming payable, in whole or in part, prior to
their maturity dates. We were in compliance with all covenants at December 31, 2014.

With the exception of certain excluded equity interests and certain restricted cash balances and bank

deposits permitted under the terms of the first lien term loan facility, substantially all of our assets are pledged as
collateral for the outstanding loan commitments.

Cash and Cash Equivalents

As of December 31, 2014, our cash and cash equivalents were primarily held for working capital purposes

and for required principal and interest payments under our indebtedness. A majority of our cash and cash
equivalents was held in operating accounts. Our cash and cash equivalents decreased by $34.4 million from $66.8
million at December 31, 2013 to $32.4 million at December 31, 2014. We used cash on hand at December 31,
2013, along with cash flows from operations, a portion of the proceeds from our follow-on offering and a net
draw against our revolving credit facility of $50.0 million to fund our acquisition and minority investment
activity described under financing and investing activities below. Our future capital requirements will depend on
many factors including, but not limited to acquisitions, our growth rate, expansion of sales and marketing
activities, the introduction of new and enhanced products and services, market acceptance of our solutions and
our gross profits and operating expenses. We believe that our current cash and cash equivalents and operating
cash flows will be sufficient to meet our anticipated working capital and capital expenditure requirements, as
well as our required principal and interest payments under our indebtedness, for at least the next 12 months.

71

The following table shows our cash flows from operating activities, investing activities and financing

activities for the stated periods (all data in thousands):

Year Ended
December 31,
2012

Year Ended
December 31,
2013

Year Ended
December 31,
2014

Purchases of property and equipment . . . . . . . . . . . . . . .
Principal payments on capital lease obligations . . . . . . .
Depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash flows provided by operating activities . . . . . . . . . .
Cash flows used in investing activities . . . . . . . . . . . . . .
Cash flows provided by (used in) financing activities . .

$ (28,163)

$ (33,523)

—
6,869
132,616
55,318
(323,504)
274,478

—
18,615
110,273
32,616
(73,087)
84,288

$ (23,904)
(3,608)
30,956
102,989
142,893
(151,315)
(25,936)

Capital Expenditures

Our capital expenditures on the purchase of property and equipment for the years ended December 31, 2013

and 2014 were $33.5 million and $23.9 million, respectively. The higher capital expenditures in the year ended
December 31, 2013 included a significant investment in data center infrastructure to support the migration of
subscribers from the 2012 HostGator acquisition to our systems. In addition, our capital expenditures during the
year ended December 31, 2014 includes $3.6 million of principal payments under a three year capital lease for
software of $11.7 million beginning in January 2014. The remaining balance payable on the capital lease is $8.1
million. We did not have any capital lease obligations in the year ended December 31, 2013. We expect to
maintain our total capital expenditures in line with revenue growth as we expand our business.

Depreciation

Our depreciation expense for the years ended December 31, 2013 and 2014 increased from $18.6 million to
$31.0 million. This increase was primarily due to expansion in our business by on-boarding acquisitions as well
as investments in data center infrastructure as described above and leasehold improvements. The leasehold
improvements were associated with new operating leases as we expanded and revamped our presence in Arizona,
Utah, Texas, and Massachusetts.

Amortization

Our amortization expense, which includes amortization of other intangible assets, amortization of deferred
financing costs and amortization of net present value of deferred consideration, decreased by $7.3 million from
$110.3 million for the year ended December 31, 2013 to $103.0 million for the year ended December 31, 2014.
Of this decrease in amortization expense, $3.2 million was primarily due to lower expenses associated with
customer relationships and trade names related to acquisitions that occurred prior to December 31, 2013, partially
offset by the increase of amortization expense related to intangible assets of businesses that have been acquired
since January 1, 2014. In addition, $1.4 million was attributable to lower amortization expense of net present
value of deferred consideration as a result of our acquisition of HostGator in July 2012, which had deferred
consideration payments payable 12 and 18 months after the date of the acquisition. The final payment was made
in January 2014. The remaining $2.7 million was attributable to lower amortization expense of deferred
financing costs due to a debt extinguishment in November 2013 more fully described in Note 8 of the notes to the
consolidated Financial Statements in Part II Item 8 of this Annual Report on Form 10-K.

Operating Activities

Cash provided by operating activities consists primarily of net loss adjusted for certain non-cash items
including depreciation, amortization, stock-based compensation expense and changes in deferred taxes, and the

72

effect of changes in working capital, in particular in deferred revenue. As we add subscribers to our platform, we
typically collect subscription fees at the time of initial billing and recognize revenue over the terms of the
subscriptions. Accordingly, we generate operating cash flows as we collect cash from our subscribers in advance
of delivering the related products and services, and we maintain a significant deferred revenue balance. As we
add subscribers and sell additional products and services, our deferred revenue balance increases. Our operating
cash flows are net of transaction expenses and charges, including IPO expenses during fiscal year 2013.

Net cash provided by operating activities was $142.9 million for the year ended December 31, 2014

compared with $32.6 million for the year ended December 31, 2013. The increase in the year ended
December 31, 2014 consisted of a net loss of $50.9 million, offset by non-cash charges of $153.9 million, a cash
dividend of $0.2 million from a minority investment and a net change of $39.7 million in our operating assets
and liabilities. The net change in our operating assets and liabilities included an increase in deferred revenue of
$67.7 million, which was $16.7 million greater than in the same period in 2013 and also included an increase in
prepaid domain name registry fees of $30.5 million which was $24.7 million greater than in the same period in
2013. In addition, we reduced our interest payments by $43.4 million.

Net cash provided by operating activities was $32.6 million in the year ended December 31, 2013 which
consisted of a net loss of $159.8 million, offset by non-cash charges of $147.6 million, and a net change of $44.8
million in our operating assets and liabilities. The net change in our operating assets and liabilities included an
increase in deferred revenue of $51.0 million.

Net cash provided by operating activities was $55.3 million in the year ended December 31, 2012 which
consisted of a net loss of $139.3 million, offset by non-cash charges of $94.0 million and a net change of $100.7
million in our operating assets and liabilities. The net change in our operating assets and liabilities included an
increase in deferred revenue of $104.1 million.

Investing Activities

Cash flows used in investing activities consists primarily of purchase of property and equipment, acquisition

consideration payments, and changes in restricted cash balances.

During the year ended December 31, 2014 we used $93.7 million in cash, net of cash acquired, for the

purchase consideration for our acquisitions of the web presence business of Directi, Webzai, the assets of the
BuyDomains business of NameMedia, Inc., the assets of Arvixe, LLC and our purchase of a domain name
business. In addition, we used $15.0 million to acquire a minority interest in Automattic, Inc., $15.2 million to
acquire a 40% minority interest in AppMachine, and $3.9 million to invest in a joint venture with WZ UK, Ltd.
and acquire a 49% interest in that company. We also used $23.9 million of cash to purchase property and
equipment and $0.2 million to purchase certain intangible assets and received proceeds from disposals of $0.2
million. These were partially offset by a net return of $0.4 million of restricted cash held by a payment processor.

The majority of the cash used during the year ended December 31, 2013 was to purchase $33.5 million of
property and equipment, in particular for the migration of HostGator subscribers as previously described above
under “Capital Expenditures” and $31.0 million to obtain a controlling interest in JDI Backup, Ltd. We also used
$2.4 million, net of cash acquired, for initial consideration for an acquisition in Brazil and $5.0 million paid to
Directi in August 2013, upon our agreement to acquire that company, $0.8 million to purchase intangible assets
and a $0.2 million net deposit of restricted cash held by a payment processor.

Financing Activities

Cash flow from financing activities consists primarily of the net change in our overall indebtedness,

payment of associated financing costs, payment of deferred consideration for our acquisitions and the issuance or
repurchase of equity.

73

During the year ended December 31, 2014, cash flows used in financing activities was $25.9 million, which

includes $98.3 million of deferred consideration paid during the period, the majority of which was for our
Directi, HostGator and domain name business acquisitions, offset by net borrowings against our revolving credit
facility of $50.0 million, principal payments of $10.5 million under our first lien term loan facility, a $4.2 million
payment to increase our investment in JDI Backup Ltd., in which we have a controlling interest and $3.6 million
of principal payments related to capital lease obligations. During the year ended December 31, 2014, we
borrowed in aggregate $150.0 million against our revolving credit facility and repaid in aggregate $100.0 million
of the amount borrowed. We received gross proceeds from our follow-on offering of $43.5 million less
capitalized issuance costs of $2.2 million. In addition we made payments of $0.7 million related to issuance costs
from our IPO which were unpaid as of December 31, 2013 and we received $0.1 million of proceeds from the
exercise of stock options during the year ended December 31, 2014. During the year ended December 31, 2014,
we entered into a three year capital lease agreement for $11.7 million for software licenses which required
principal payments of approximately $0.9 million each quarter in 2014.

During the year ended December 31, 2013, cash flow provided by financing activities net of repayments
was $84.3 million. We received gross proceeds from our initial public offering of $252.6 million less capitalized
issuance costs paid of $17.5 million. An additional $0.7 million of capitalized issuance costs was unpaid as of
December 31, 2013. In August of 2013 we increased our first lien term loan by $90.0 million, borrowed in
aggregate $57.0 million against our revolving credit facility and repaid in aggregate $72.0 million under that
facility as well as $6.2 million under our first lien term loan facility. In November 2013, we repaid our second
lien term loan of $315.0 million in full and increased our first lien term loan by $166.2 million, resulting in an
overall reduction in our bank debt by $148.8 million to $1,050.0 million. At the end of December 2013, we made
a quarterly principal payment of $2.6 million. In addition, we paid $55.6 million of deferred consideration
obligations outstanding at December 31, 2012, the majority of which was for our HostGator acquisition.

During the year ended December 31, 2012, cash flow from financing activities net of repayments was

$274.5 million. The increase in our borrowings was primarily used to fund the acquisitions of HostGator and
Homestead, a $289.5 million special dividend in November 2012, and to redeem $150.0 million of preferred
stock of a subsidiary and pay $6.0 million in accrued dividends on such preferred stock in April 2012. We also
paid $7.2 million of deferred consideration primarily for an acquisition which closed in 2011.

On January 13, 2015 we paid $10.2 million related to the purchase of the remaining stake in JDI Backup

Ltd.

We believe that our existing cash and cash equivalents, our cash flows from operations and use of our
revolving credit facility will be sufficient to meet the maximum payment obligations related to our acquisitions,
and credit facility obligations for at least the next 12 months.

Net Operating Loss Carry-Forwards

As of December 31, 2014, we had net operating loss, or NOL, carry-forwards available to offset future U.S.
federal taxable income of approximately $158.9 million and future state taxable income by approximately $158.5
million. These NOL carry-forwards expire on various dates through 2033. As of December 31, 2014, we had $0.4
million of U.S. capital loss carry-forwards, which will expire in 2018. In addition, as of December 31, 2014, we
had NOL carry-forwards in foreign jurisdictions available to offset future foreign taxable income by
approximately $37.2 million, including approximately $2.7 million in NOL carry-forwards in India that expire in
2021 and approximately $34.3 million of NOL carry-forwards in the United Kingdom that do not expire.

Utilization of the NOL carry-forwards can be subject to an annual limitation due to the ownership

percentage change limitations under Section 382 of the Internal Revenue Code or Section 382 limitation.
Ownership changes can limit the amount of net operating loss and other tax attributes that a company can use
each year to offset future taxable income and taxes payable. In connection with a change in control in 2011 we

74

were subject to Section 382 annual limitations of $77.1 million against the balance of NOL carry-forwards
generated prior to the change in control in 2011. Through December 31, 2014 we accumulated the unused
amount of Section 382 limitations in excess of the amount of NOL carry-forwards that were originally subject to
limitation. Therefore these unused NOL carry-forwards are available for future use to offset taxable income. We
completed an analysis of changes in our ownership from 2011, through our IPO, to December 31, 2013 and
concluded that there was not a Section 382 ownership change during this period and therefore any NOLs
generated through December 31, 2013 will not be subject to any new Section 382 annual limitations on NOL
carry-forwards. On November 20, 2014, we completed a follow-on offering of 13,000,000 shares of common
stock. The underwriters also exercised their overallotment option to purchase an additional 1,950,000 shares of
common stock from the selling stockholders. We have performed an analysis of the impact of this offering and
determined that no Section 382 change in ownership has occurred. As a result, all unused NOL carry-forwards at
December 31, 2014 are available for future use to offset taxable income.

Backlog and Deferred Revenue

We define our backlog as the total committed value of our contracts which have not been recognized as
revenue at the end of a period. Since we require prepayments for all our products and services, our backlog is
equal to our deferred revenue balance. Our backlog as of December 31, 2013 and 2014 was $249.5 million and
$325.4 million, respectively. Because revenue for any period is a function of revenue recognized from deferred
revenue under contracts in existence at the beginning of a period, as well as contract renewals and new customer
contracts during the period, backlog at the beginning of any period is not necessarily indicative of future
performance. Our presentation of backlog may differ from other companies in our industry.

Contractual Obligations and Commitments

Our principal commitments consist of obligations under our outstanding debt facilities, which includes a

quarterly principal repayment against our first lien term loan facility of $2.6 million per quarter, interest
payments on our term loan facilities, which are typically three-month LIBOR loans, non-cancelable leases for
our office space, deferred payment obligations related to acquisitions, and purchase obligations under material
contracts. The following table summarizes these contractual obligations as of December 31, 2014 (all data in
thousands):

Payments due by period

Total

Less
than 1 year

1-3 years

3-5 years

More
than 5 years

Long-term debt obligations:

Principal payments on term loan facility . .
Interest payments on term loan

facility(1) . . . . . . . . . . . . . . . . . . . . . . . .
Revolving credit facility . . . . . . . . . . . . . . .
Capital lease obligations . . . . . . . . . . . . . . . . . . .
Operating lease obligations . . . . . . . . . . . . . . . .
Deferred consideration(2) . . . . . . . . . . . . . . . . . .
Purchase commitments . . . . . . . . . . . . . . . . . . . .

$1,036,875

$ 10,500

$ 21,000

$1,005,375

$ —

250,877
50,000
8,095
54,052
24,639
110,116

52,363
50,000
3,793
8,451
13,917
18,843

103,272
—
4,302
15,559
10,722
25,017

95,242
—
—
10,093
—
21,903

—
—
—
19,949
—
44,353

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,534,654

$157,867

$179,872

$1,132,613

$64,302

(1) Term loan facility interest rate is based on adjusted LIBOR plus 400 basis points for the first lien term loan
facility, subject to a LIBOR floor of 1.00%. As of December 31, 2014, the interest rates on our first lien
term loan facility and revolving credit facility were 5.00% and 7.75%. The first lien term loan facility
matures on November 9, 2019 and our revolving credit facility, matures on December 22, 2016.

(2) Consists of deferred payment obligations related to acquisitions.

75

Under the terms of the investment agreement for AppMachine, we are obligated to purchase the remaining

60% of AppMachine in three tranches of 20% within specified periods if AppMachine achieves a specified
minimum revenue threshold within a designated timeframe. The consideration for each of the three tranches is
calculated as the product of AppMachine’s revenue, as defined in the investment agreement, for the trailing
twelve month period prior to the applicable determination date times a specified multiple based upon year over
year revenue growth, multiplied by 20%.

Recently Issued Accounting Pronouncements

In April 2014, the FASB issued ASU No. 2014-08, Reporting Discontinued Operations and Disclosures of

Disposals of Components of an Entity, or ASU 2014-08. Under ASU 2014-08, only disposals representing a
strategic shift in operations should be presented as discontinued operations. Those strategic shifts should have a
major effect on the organization’s operations and financial results. Additionally, ASU 2014-08 requires expanded
disclosures about discontinued operations that will provide financial statement users with more information about
the assets, liabilities, income, and expenses of discontinued operations. ASU 2014-08 is effective for fiscal and
interim periods beginning on or after December 15, 2014. We believe the adoption of ASU 2014-08 will not have
an impact on our consolidated financial statements.

In May 2014, the FASB issued ASU No. 2014-09, Revenue from Contracts with Customers (Topic 606), or

ASU 2014-09, which supersedes nearly all existing revenue recognition guidance under U.S. GAAP. The core
principle of ASU 2014-09 is to recognize revenues when promised goods or services are transferred to customers
in an amount that reflects the consideration to which the entity expects to be entitled for those goods or services.
ASU 2014-09 defines a five step process to achieve this core principle and, in doing so, more judgments and
estimates may be required within the revenue recognition process than are required under existing U.S. GAAP.
This standard is effective for annual periods beginning after December 15, 2016, and interim periods therein,
using either of the following transition methods: (i) a full retrospective approach reflecting the application of the
standard in each reporting period with the option to elect certain practical expedients, or (ii) a retrospective
approach with the cumulative effect of initially adopting ASU 2014-09 recognized at the date of adoption (which
includes additional footnote disclosures). We are currently evaluating the impact of our pending adoption of ASU
2014-09 on our consolidated financial statements and have not yet determined the method by which we will
adopt the standard in 2017.

In June 2014, the FASB issued ASU No. 2014-12, Accounting for Share-Based Payments When the Terms
of an Award Provide That a Performance Target Could Be Achieved after the Requisite Service Period, or ASU
2014-12. This new guidance requires that a performance target that affects vesting and that could be achieved
after the requisite service period be treated as a performance condition. As such, the performance target should
not be reflected in estimating the grant-date fair value of the award. ASU 2014-12 is effective for annual
reporting periods beginning after December 15, 2015 with early adoption permitted. We are evaluating the
potential impact of ASU 2014-12 on our existing stock-based compensation plans.

Off-Balance Sheet Arrangements

We do not have any special purpose entities or off-balance sheet arrangements.

76

Item 7A. Quantitative and Qualitative Disclosures About Market Risk

We have operations both within the United States and internationally, and we are exposed to market risk in

the ordinary course of our business. These risks include primarily foreign exchange risk, interest rate and
inflation.

Foreign Currency Exchange Risk

A significant majority of our subscription agreements and our expenses are denominated in US dollars. We
do, however, have sales in a number of foreign currencies as well as business operations in Brazil and India and
are subject to the impacts of currency fluctuations in those markets. The impact of these currency fluctuations is
insignificant relative to the overall financial results of our company.

Interest Rate Sensitivity

We had cash and cash equivalents of $32.4 million at December 31, 2014, the majority of which was held in
operating accounts for working capital purposes and other general corporate purposes which includes payment of
principal and interest under our indebtedness. As of December 31, 2014, we had approximately $1,036.9 million
of indebtedness outstanding under our first lien term loan facility and a revolving credit facility of $125.0
million, of which $75.0 million was available.

The first lien term loan facility bears interest at a rate per annum equal to an applicable credit spread plus, at

our option, (a) adjusted LIBOR or (b) an alternate base rate determined by reference to the greater of (i) the
prime rate, (ii) the federal funds effective rate plus 0.50% and (iii) one-month adjusted LIBOR plus 1.00%. The
term loan is subject to a floor of 1.00% per annum with an applicable credit spread for interest based on adjusted
LIBOR of 4.00%

Under our credit facility, our revolving credit loans that bear interest at the LIBOR reference rate are subject

to a floor of 1.50% per annum with the applicable credit spread for interest based on adjusted LIBOR of 6.25%.

We are also required to pay a commitment fee of 0.50% per annum to the lenders based on the average daily

unused amount of the revolving commitments.

Based on our aggregate indebtedness of $1,036.9 million as of December 31, 2014, a 100-basis-point
increase in the adjusted LIBOR rate above the LIBOR floor would result in a $10.5 million increase in our
aggregate interest payments over a 12-month period, and a 100-basis-point decrease at the current LIBOR rate
would not result in a decrease in our interest payments.

Inflation Risk

We do not believe that inflation has a material effect on our business, financial condition or results of
operations. If our costs were to become subject to significant inflationary pressures, we may not be able to fully
offset such higher costs through price increases. Our inability to do so could harm our business, financial
condition and results of operations.

77

Item 8.

Financial Statements and Supplementary Data

ENDURANCE INTERNATIONAL GROUP HOLDINGS, INC.
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

Report of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Balance Sheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Operations and Comprehensive Loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Changes in Stockholders’ Equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Cash Flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Page

79
80
81
82
83
85

78

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Board of Directors and Stockholders
Endurance International Group Holdings, Inc.
Burlington, Massachusetts

We have audited the accompanying consolidated balance sheets of Endurance International Group Holdings,
Inc. as of December 31, 2013 and 2014 and the related consolidated statements of operations and comprehensive
loss, stockholders’ equity and cash flows for each of the three years in the period ended December 31, 2014.
These consolidated financial statements are the responsibility of the Company’s management. Our responsibility
is to express an opinion on these consolidated financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight
Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance
about whether the financial statements are free of material misstatement. An audit also includes examining, on a
test basis, evidence supporting the amounts and disclosures in the consolidated financial statements, assessing the
accounting principles used and significant estimates made by management, as well as evaluating the overall
financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects,

the financial position of Endurance International Group Holdings, Inc. as of December 31, 2013 and 2014, and
the results of its operations and its cash flows for each of the three years in the period ended December 31, 2014
in conformity with accounting principles generally accepted in the United States of America.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board

(United States), Endurance International Group Holdings, Inc.’s internal control over financial reporting as of
December 31, 2014, based on criteria established in Internal Control—Integrated Framework (2013) issued by
the Committee of Sponsoring Organizations of the Treadway Commission (COSO) and our report dated
February 27, 2015 expressed an unqualified opinion thereon.

/s/ BDO USA, LLP

Boston, Massachusetts

February 27, 2015

79

Endurance International Group Holdings, Inc.
Consolidated Balance Sheets

(in thousands, except share and per share amounts)

December 31,
2013

December 31,
2014

Assets
Current assets:

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax asset—short term . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid domain name registry fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property and equipment—net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other intangible assets—net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred financing costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid domain name registry fees, net of current portion . . . . . . . . . . . . . . . . . . . .
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

32,379
1,325
10,201
13,961
49,605
13,173
120,644
56,837
1,105,023
410,338
400
40,447
7,957
4,397
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,580,938 $1,746,043

66,815 $
1,983
7,160
12,981
22,812
7,050
118,801
49,715
984,207
406,140
430
6,535
4,295
10,815

Liabilities, redeemable non-controlling interest and stockholders’ equity
Current liabilities:

8,960
7,950 $
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
38,275
35,433
Accrued expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
259,567
194,196
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
60,500
10,500
Current portion of notes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3,793
—
Current portion of capital lease obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
13,917
24,437
Deferred consideration—short term . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
10,358
6,796
Other current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
395,370
279,312
Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
65,850
Long-term deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
55,298
1,026,375
Notes payable—long term . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,036,875
4,302
—
Capital lease obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
35,579
26,171
Deferred tax liability—long term . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
10,722
4,207
Deferred consideration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2,806
3,041
Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,404,904 $1,541,004
Redeemable non-controlling interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
30,543
Commitments and contingencies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stockholders’ equity:

20,772

Preferred Stock—par value $0.0001; 5,000,000 shares authorized; no shares issued
or outstanding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—

—

Common Stock—par value $0.0001; 500,000,000 shares authorized; 124,788,853
and 130,959,113 shares issued at December 31, 2013 and December 31, 2014,
respectively; 124,766,544 and 130,914,333 outstanding at December 31, 2013
and December 31, 2014, respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additional paid-in capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated deficit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

14
816,591
(517)
(641,592)
Total stockholders’ equity
174,496
Total liabilities, redeemable non-controlling interest and stockholders’ equity . . . . . . . . $1,580,938 $1,746,043

13
754,061
(55)
(598,757)
155,262

See accompanying notes to consolidated financial statements.

80

Endurance International Group Holdings, Inc.
Consolidated Statements of Operations and Comprehensive Loss
(in thousands)

Year Ended
December 31,
2012

Year Ended
December 31,
2013

Year Ended
December 31,
2014

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

292,156
237,179

54,977

$

520,296
350,103

170,193

Operating expense:

Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Engineering and development . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total operating expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income (loss) from operations . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other expense:

Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total other expense—net

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Loss before income taxes and equity earnings of unconsolidated

83,110
13,803
48,411

145,324

(90,347)

34
(126,165)

(126,131)

117,689
23,205
92,347

233,241

(63,048)

122
(98,449)

(98,327)

entities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income tax expense (benefit)

(216,478)
(77,203)

(161,375)
(3,596)

629,845
381,488

248,357

146,797
19,549
69,533

235,879

12,478

331
(57,414)

(57,083)

(44,605)
6,186

Loss before equity earnings of unconsolidated entities . . . . . . . . .

(139,275) $

(157,779) $

(50,791)

Equity loss of unconsolidated entities, net of tax . . . . . . . . . . . . . .

23

2,067

61

Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (139,298) $

(159,846) $

(50,852)

Net loss attributable to non-controlling interest

. . . . . . . . . . . . . . .

—

(659)

(8,017)

Net loss attributable to Endurance International Group Holdings,

Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (139,298) $

(159,187) $

(42,835)

Comprehensive loss:

Foreign currency translation adjustments . . . . . . . . . . . . . . . .

—

(55)

(462)

Total comprehensive loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (139,298) $

(159,242) $

(43,297)

Net loss per share attributable to Endurance International Group

Holdings, Inc.—basic and diluted . . . . . . . . . . . . . . . . . . . . . . . .

$

(1.44) $

(1.55) $

(0.34)

Weighted-average number of common shares used in computing

net loss per share attributable to Endurance International Group
Holdings, Inc.—basic and diluted . . . . . . . . . . . . . . . . . . . . . . . .

96,562,674

102,698,773

127,512,346

See accompanying notes to consolidated financial statements.

81

Endurance International Group Holdings, Inc.
Consolidated Statements of Changes in Stockholders’ Equity
(in thousands, except share amounts)

Series E Preferred
Stock Par Value
$0.01

Common Stock

Number Amount

Number

Amount

Additional
Paid-in
Capital

Accumulated
Other
Comprehensive
Income

Accumulated
Deficit

Total
Stock-
holders’
Equity

Balance—December 31, 2011
Subscription payment
Redemption of series E preferred

stock

Issuance costs of series E preferred

stock

Dividends paid on series E preferred

stock

Dividends paid on common stock
Vesting of restricted shares
Net loss
Stock-based compensation
Balance—December 31, 2012

Issuance of common stock in

connection with initial public
offering, net of issuance costs of
$18,219,271

Fractional share payment
Vesting of restricted shares
Common stock returned to the

Company

Retirement of treasury stock
Non-controlling interest accretion
Foreign currency translation

adjustments arising during the
period
Net loss
Stock-based compensation
Balance—December 31, 2013

Vesting of restricted shares
Exercise of stock options
Shares issued in connection with

acquisitions

Shares issued in follow-on offering,

net of issuance costs of
$2,405,176

Non-controlling interest accretion
Foreign currency translation

adjustments arising during the
period
Net loss
Stock-based compensation
Balance—December 31, 2014

150,000 $ 149,604 96,370,113
—
—

—

$ 10
—

$507,307
100

(150,000) (150,000)

—

396

—

—

—

—

—

—

—
—
—
—
—
— $

—
—
—

—
—
—

—
—
—
— $

—
—

—

—
—

—
—

—
—
—
—
—
— 96,745,992

—
—
375,879 —
—
—
$ 10

—
—

—
—
—
—
2,308
$509,715

— 21,051,000
—
— 6,971,595

(47) —

2

1

234,391
(1)
(1)

—
—
—

(1,996) —
—
—

—
—

—
(24)
(123)

—
—
—
— 124,766,544

—
—
—

—
—
—
$ 13

—
(659)
10,763
$754,061

—
—

866,820
11,390 —

1

(1)
137

— 2,269,579 —

27,235

— 3,000,000 —
—
—

—

41,095
(13,962)

$ —
—

—

—

—
—
—
—
—
$ —

—
—
—

—
—
—

(55)
—
—
$ (55)

—
—

—

—
—

$

(4,381) $ 652,540
100

—

— (150,000)

(449)

(53)

(5,963)
(289,479)

(5,963)
(289,479)

—

—

(139,298)

(139,298)
2,308
$(439,570) $ 70,155

—

—
—
—

—
—
—

234,393
(1)

—

(24)
—
(123)

—

(159,187)

(55)
(159,846)
10,763
$(598,757) $ 155,262

—

—
—

—

—
—

—
137

27,235

41,095
(13,962)

—
—
—
— $

—
—
—
— 130,914,333

—
—
—

—
—
—
$ 14

—
(8,017)
16,043
$816,591

(462)
—
—
$(517)

—
(42,835)
—

(462)
(50,852)
16,043
$(641,592) $ 174,496

See accompanying notes to consolidated financial statements.

82

Endurance International Group Holdings, Inc.
Consolidated Statements of Cash Flows
(in thousands)

Cash flows from operating activities:

Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments to reconcile net loss to net cash provided by

$(139,298)

$(159,846)

$ (50,852)

operating activities:

Year Ended
December 31,
2012

Year Ended
December 31,
2013

Year Ended
December 31,
2014

Depreciation of property and equipment . . . . . . . . . . . . . . . . .
Amortization of other intangible assets from acquisitions . . .
Amortization of deferred financing costs . . . . . . . . . . . . . . . .
Amortization of net present value of deferred

consideration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax expense (benefit) . . . . . . . . . . . . . . . . . . . . . . . .
(Gain) loss on sale of assets . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss of unconsolidated entities . . . . . . . . . . . . . . . . . . . . . . . .
Dividend from minority interest . . . . . . . . . . . . . . . . . . . . . . .
(Gain) loss from change in deferred consideration . . . . . . . . .
Financing costs expensed . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in operating assets and liabilities:

Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets . . . . . . . . . . .
Accounts payable and accrued expenses . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

6,869
88,118
43,405

1,093
2,308
(77,610)
469
23

—
—
29,281

(268)
(22,199)
19,058
104,069

Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . . . . .

55,318

Cash flows from investing activities

Business acquired in purchase transaction, net of cash acquired . .
Proceeds from sale of assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash paid for minority investment
. . . . . . . . . . . . . . . . . . . . . . . . .
Purchases of property and equipment . . . . . . . . . . . . . . . . . . . . . . .
Purchases of intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from sale of property and equipment . . . . . . . . . . . . . . . .
Net (deposits) and withdrawals of principal balances in restricted

(299,165)

—
(250)
(28,163)
—
127

18,615
105,915
2,768

30,956
102,723
83

1,590
10,763
(4,777)
309
2,067
—
(466)
10,833

(1,075)
(7,147)
2,020
51,047

32,616

(38,659)
23
—
(33,523)
(751)
54

183
16,043
3,640
(168)
61
167
384
—

(691)
(25,675)
(1,615)
67,654

142,893

(93,698)
100
(34,140)
(23,904)
(200)
94

cash accounts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3,947

(231)

433

Net cash used in investing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(323,504)

(73,087)

(151,315)

83

Endurance International Group Holdings, Inc.
Consolidated Statements of Cash Flows
(in thousands)

Year Ended
December 31,
2012

Year Ended
December 31,
2013

Year Ended
December 31,
2014

Cash flows from financing activities:

Proceeds from issuance of term loan . . . . . . . . . . . . . . . . . . . . . . .
Repayment of term loan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from borrowing of revolver . . . . . . . . . . . . . . . . . . . . . .
Repayment of revolver . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payment of financing costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payment of deferred consideration . . . . . . . . . . . . . . . . . . . . . . . .
Partial settlement of redeemable non-controlling interest

liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Principal payments on capital lease obligations . . . . . . . . . . . . . .
Proceeds from exercise of stock options . . . . . . . . . . . . . . . . . . . .
Proceeds from issuance of common stock . . . . . . . . . . . . . . . . . . .
Issuance costs of common stock . . . . . . . . . . . . . . . . . . . . . . . . . .
Payment of dividends on common stock . . . . . . . . . . . . . . . . . . . .
Issuance costs of series E preferred stock . . . . . . . . . . . . . . . . . . .
Redemption of series E preferred stock . . . . . . . . . . . . . . . . . . . . .
Dividends paid on series E preferred stock . . . . . . . . . . . . . . . . . .

1,925,000
(1,160,000)
15,000
—
(52,890)
(7,237)

1,145,000
(1,212,625)
57,000
(72,000)
(12,552)
(55,635)

—
(10,500)
150,000
(100,000)
(53)
(98,318)

—
—
—
100
—

(289,479)
(53)
(150,000)
(5,963)

—
—
—
252,612
(17,512)
—
—
—
—

(4,190)
(3,608)
137
43,500
(2,904)
—
—
—
—

Net cash provided by (used in) financing activities . . . . . . . . . . . . . . . .

274,478

84,288

(25,936)

Net effect of exchange rate on cash and cash equivalents . . . . . . . . . . .

Net increase (decrease) in cash and cash equivalents . . . . . . . . . . . . . .
Cash and cash equivalents:

—

6,292

(247)

(78)

43,570

(34,436)

Beginning of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

16,953

23,245

66,815

End of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

23,245

Supplemental cash flow information:
Interest paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Supplemental disclosure of non-cash financing activities:
Shares issued in connection with the acquisition of Directi
. . . . . . . . .
Assets acquired under capital lease . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$
$

$
$

$

$
$

66,815

$ 32,379

100,856
1,502

$ 57,418
2,615
$

70,176
796

— $
— $

— $ 27,235
— $ 11,704

See accompanying notes to consolidated financial statements.

84

Endurance International Group Holdings, Inc.
Notes to Consolidated Financial Statements

1. Nature of Business

Formation and Nature of Business

Endurance International Group Holdings, Inc., (“Holdings”) is a Delaware corporation which together with

its wholly owned subsidiary company, EIG Investors Corp. (“EIG Investors”), its primary operating subsidiary
company, The Endurance International Group, Inc. (“EIG”), and other subsidiary companies of EIG, collectively
form the “Company”. The Company is a leading provider of cloud-based platform solutions designed to help
small- and medium-sized businesses succeed online.

EIG and EIG Investors were incorporated in April 1997 and May 2007, respectively, and Holdings was

originally formed as a limited liability company in October 2011 in connection with the acquisition by
investment funds and entities affiliated with Warburg Pincus and Goldman, Sachs & Co. on December 22, 2011
of a controlling interest in EIG Investors, EIG and EIG’s subsidiary companies. On November 7, 2012, Holdings
reorganized as a Delaware limited partnership and on June 25, 2013, Holdings converted into a Delaware C-
corporation and changed its name to Endurance International Group Holdings, Inc.

Stock Split and Restated Certificate of Incorporation

On October 23, 2013, immediately after giving effect to a 105,187.363-for-one stock split, the Company had

105,187,363 shares of common stock issued and outstanding. After giving effect to the Company’s restated
certificate of incorporation filed on October 23, 2013, the Company’s authorized capital stock consists of
500,000,000 shares of common stock, par value $0.0001 per share, and 5,000,000 shares of preferred stock, par
value $0.0001 per share.

Corporate Reorganization

Pursuant to the terms of a corporate reorganization, that was completed following the stock split and prior to

the completion of the Company’s initial public offering, as described below, the former direct owner of
Holdings, a limited partnership, was dissolved and in liquidation distributed the shares of the Company’s
common stock to its limited partners. The distribution of common stock to the limited partners was determined
by the value each partner would have received under the distribution provisions of the limited partnership
agreement, valued by reference to the initial public offering price.

All share data in the consolidated financial statements retroactively reflects the shares of the Company’s
common stock after giving effect to the 105,187.363-for-one stock split and the filing of the restated certificate of
incorporation.

Initial Public Offering

On October 30, 2013, the Company closed an initial public offering (“IPO”) of its common stock, which

resulted in the sale of 21,051,000 shares of its common stock at a public offering price of $12.00 per share. The
offering resulted in gross proceeds to the Company of $252.6 million and net proceeds to the Company of $232.1
million after deducting underwriting discounts, commissions and offering expenses payable by the Company.
Offering expenses include both capitalized and non-capitalized expenses.

Follow-on Offering

On November 26, 2014, the Company closed a follow-on offering of its common stock, in which the
Company sold 3,000,000 shares of its common stock at a public offering price of $14.50 per share and selling
stockholders sold 10,000,000 shares of common stock. The underwriters also exercised their overallotment
option to purchase an additional 1,950,000 shares of common stock from the selling stockholders. The Company
did not receive any proceeds from the sale of shares by the selling stockholders. The follow-on offering resulted

85

in gross proceeds to the Company of $43.5 million and net proceeds to the Company of $41.1 million after
deducting underwriting discounts and commissions of $1.7 million and other estimated offering expenses of
approximately $0.7 million payable by the Company. The Company incurred an additional $0.3 million of
offering expenses on behalf of the selling stockholders, which was included in general and administrative
expense in the consolidated statement of operations and comprehensive loss for the year ended December 31,
2014.

2. Summary of Significant Accounting Policies

Basis of Preparation

The accompanying consolidated financial statements, which include the accounts of the Company and its

subsidiaries, have been prepared using accounting principles generally accepted in the United States of America
(“U.S. GAAP”). All intercompany transactions have been eliminated on consolidation. The Company has
reviewed the criteria of the Financial Accounting Standards Board (“FASB”) Accounting Standards Codification
(“ASC”) 280-10, Segment Reporting, and determined that the Company is comprised of only one segment for
reporting purposes.

The June 25, 2013 conversion of the Company into a Delaware C-corporation, as discussed in Note 1, has

been applied to the Company’s financial statements retroactively to December 22, 2011, as if the conversion was
effective December 22, 2011.

Use of Estimates

U.S. GAAP requires management to make certain estimates, judgments and assumptions that affect the

reported amounts of assets, liabilities and disclosure of contingent assets and liabilities at the date of the
consolidated financial statements and the reported amounts of revenue and expenses during the reporting period.
These estimates, judgments and assumptions used in preparing the accompanying consolidated financial
statements are based on the relevant facts and circumstances as of the date of the consolidated financial
statements. Although the Company regularly assesses these estimates, judgments and assumptions used in
preparing the consolidated financial statements, actual results could differ from those estimates. Changes in
estimates are recorded in the period in which they become known. The more significant estimates reflected in
these consolidated financial statements include estimates of fair value of assets acquired and liabilities assumed
under purchase accounting related to the Company’s acquisitions and when evaluating goodwill and long-lived
assets for potential impairment, the estimated useful lives of intangible and depreciable assets, stock-based
compensation, certain accruals, reserves and deferred taxes.

Cash Equivalents

Cash and cash equivalents include all highly liquid investments with remaining maturities of three months

or less at the date of purchase.

Restricted Cash

Restricted cash is composed of certificates of deposits and cash held by merchant banks and payment
processors, which provide collateral against any charge-backs, fees, or other items that may be charged back to
the Company by credit card companies and other merchants.

Accounts Receivable

Accounts receivable is primarily composed of cash due from credit card companies for unsettled
transactions charged to subscribers’ credit cards. As these amounts reflect authenticated transactions that are
fully collectible, the Company does not maintain an allowance for doubtful accounts. The Company also accrues
for earned referral fees and commissions, which are governed by reseller or affiliate agreements, when the
amount is reasonably estimable.

86

Prepaid Domain Name Registry Fees

Prepaid domain name registry fees represent amounts that are paid in full at the time a domain is registered
by one of the Company’s registrars on behalf of a subscriber. The registry fees are recognized on a straight-line
basis over the term of the domain registration period.

Fair Value of Financial Instruments

The carrying amounts of the Company’s financial instruments, which include cash equivalents, accounts

receivable, accounts payable and certain accrued expenses, approximate their fair values due to their short
maturities. The fair value of the Company’s notes payable are based on the borrowing rates currently available to
the Company for debt with similar terms and average maturities and approximate their carrying value.

Concentrations of Credit and Other Risks

Financial instruments which potentially subject the Company to concentrations of credit risk consist
principally of cash and cash equivalents and accounts receivable. Cash and cash equivalents are maintained at
accredited financial institutions, and PayPal balances are at times without and in excess of federally insured
limits. The Company has never experienced any losses related to these balances and does not believe that it is
subject to unusual credit risk beyond the normal credit risk associated with commercial banking relationships.

For the years ended December 31, 2012, 2013 and 2014, no subscriber represented 10% or more of the

Company’s total revenue.

Property and Equipment

Property and equipment is recorded at cost or fair value if acquired in an acquisition. The Company also
capitalizes the direct costs of constructing additional computer equipment for internal use, as well as upgrades to
existing computer equipment which extend the useful life, capacity or operating efficiency of the equipment.
Capitalized costs include the cost of materials, shipping and taxes. Materials used for repairs and maintenance of
computer equipment are expensed and recorded as a cost of revenue. Materials on hand and construction-in-
process are recorded as property and equipment. Assets recorded under capital lease are depreciated over the
lease term. Depreciation is computed using the straight-line method over the estimated useful lives of the related
assets as follows:

Software . . . . . . . . . . . . . . . . . . . . . . .
Computers and office equipment
. . . .
Furniture and fixtures . . . . . . . . . . . . .
Leasehold improvements . . . . . . . . . .

Two to three years
Three years
Five years
Shorter of useful life or remaining term of the lease

Software Development Costs

The Company accounts for software development costs for internal use software under the provisions of
ASC 350-40, “Internal-Use Software” (“ASC 350”). Accordingly, certain costs to develop internal-use computer
software are capitalized, provided these costs are expected to be recoverable. There were no such costs
capitalized during the year ended December 31, 2012. There was $1.2 million and $5.4 million of software
development costs capitalized for the years ended December 31, 2013 and 2014, respectively.

Investments

The Company has minority investments in several privately-held companies. The Company’s voting interest

in each of these companies is between 25% and 50%. The Company accounts for these investments under the
equity method of accounting. Under this method, the investment balance, originally recorded at cost, is adjusted
to recognize the Company’s share of net earnings or losses of the investee company as they occur, limited to the

87

extent of the Company’s investment in, advances to and commitments for the investee. The Company’s share of
net earnings or losses of the investee are reflected in equity losses of unconsolidated entities, net of tax, in the
Company’s accompanying consolidated statements of operations.

The Company assesses the need to record impairment losses on its investments and records such losses
when the impairment of an investment is determined to be other than temporary in nature. On October 31, 2013
the Company reduced its 50% voting interest in one of the minority investments to 40% and recorded a $2.6
million impairment charge (see Note 7).

Goodwill

Goodwill relates to amounts that arose in connection with the Company’s various business combinations

and represents the difference between the purchase price and the fair value of the identifiable intangible and
tangible net assets when accounted for using the purchase method of accounting. Goodwill is not amortized, but
is subject to periodic review for impairment. Events that would indicate impairment and trigger an interim
impairment assessment include, but are not limited to, current economic and market conditions, including a
decline in value, a significant adverse change in certain agreements that would materially affect reported
operating results, business climate or operational performance of the business and an adverse action or
assessment by a regulator.

In accordance with ASC 350, Intangibles—Goodwill and Other (“ASC 350”), the Company is required to

review goodwill by reporting unit for impairment at least annually or more often if there are indicators of
impairment present. Under U.S. GAAP, a reporting unit is either the equivalent of, or one level below, an
operating segment. The Company has determined it operates in one segment and its entire business represents
one reporting unit. Historically, the Company has performed its annual impairment analysis during the fourth
quarter of each year. The provisions of ASC 350 require that a two-step impairment test be performed for
goodwill. In the first step, the Company compares the fair value of its reporting unit to which goodwill has been
allocated to its carrying value. If the fair value of the reporting unit exceeds the carrying value of the net assets
assigned to that reporting unit, goodwill is considered not impaired and the Company is not required to perform
further testing. If the carrying value of the net assets assigned to the reporting unit exceeds the fair value of the
reporting unit, then the Company must perform the second step of the impairment test in order to determine the
implied fair value of the reporting unit’s goodwill. If the carrying value of a reporting unit’s goodwill exceeds its
implied fair value, then the Company would record an impairment loss equal to the difference.

The Company assesses fair value based on current market capitalization. As of December 31, 2013 and
2014, the fair value of the Company’s reporting unit exceeded the carrying value of the reporting unit’s net assets
by more than 900% and, therefore no impairment existed as of those dates.

Determining the fair value of a reporting unit, if applicable, requires the Company to make judgments and

involves the use of significant estimates and assumptions. These estimates and assumptions relate to, among
other things, revenue growth rates and operating margins used to calculate projected future cash flows, risk-
adjusted discount rates, future economic and market conditions and determination of appropriate market
comparables. The Company bases its fair value estimates on assumptions it believes to be reasonable but that are
unpredictable and inherently uncertain. Actual future results may differ from those estimates.

The Company had goodwill of $984.2 million and $1,105.0 million as of December 31, 2013 and 2014,

respectively, and no impairment charges have been recorded.

Long-Lived Assets

The Company’s long-lived assets consist primarily of intangible assets, including acquired subscriber
relationships, trade names, intellectual property, developed technology, domain names available for sale and in-
process research and development (“IPR&D”). The Company also has long-lived tangible assets, primarily

88

consisting of property and equipment. The majority of the Company’s intangibles are recorded in connection
with its various business combinations. The Company’s intangibles are recorded at fair value at the time of their
acquisition. The Company amortizes intangibles over their estimated useful lives.

Determination of the estimated useful lives of the individual categories of intangible assets is based on the

nature of the applicable intangible asset and the expected future cash flows to be derived from the intangible
asset. Amortization of intangible assets with finite lives is recognized in accordance with their estimated
projected cash flows.

The Company evaluates long-lived intangible and tangible assets whenever events or changes in

circumstances indicate that the carrying amount of an asset may not be recoverable. If indicators of impairment
are present and undiscounted future cash flows are less than the carrying amount, the fair value of the assets is
determined and compared to the carrying value. If the fair value is less than the carrying value, then the carrying
value of the asset is reduced to the estimated fair value and an impairment loss is charged to expense in the
period the impairment is identified. No such impairment losses have been identified for the years ended
December 31, 2012, 2013 and 2014.

Acquired In-Process Research and Development (IPR&D)

Acquired IPR&D represents the fair value assigned to research and development assets that the Company

acquires that have not been completed at the date of acquisition. The acquired IPR&D is capitalized as an
intangible asset and reviewed on a quarterly basis to determine future use. Any impairment loss of the acquired
IPR&D is charged to expense in the period the impairment is identified. Upon commercialization, the acquired
fair value of the IPR&D will be amortized over its estimated useful life. No such impairment losses have been
identified in the years ended December 31, 2012, 2013 and 2014. During 2013, the Company completed its
development process of in-process research and development it had acquired as of December 31, 2012 and the
capitalized amount of $1.3 million was reclassified to developed technology as of December 31, 2013 and is
being amortized over the estimated useful life of 5.0 years. During 2014 the Company capitalized $4.6 million of
IPR&D in connection with its acquisition of WebZai, Ltd. (“Webzai”). During 2014, the Company did not
capitalize any IPR&D in connection with its acquisitions of the web presence business of Directi (“Directi”), the
domain name business, the assets of the BuyDomains business of Name Media, Inc. (“BuyDomains”) and the
assets of Arvixe LLC (“Arvixe”).

Deferred Financing Costs

Deferred financing costs comprise fees and costs incurred by the Company in connection with obtaining

notes payable. Deferred financing costs are amortized over the term of the related debt agreement.

Revenue Recognition

The Company generates revenue primarily from selling subscriptions for cloud-based products and services.

The subscriptions are similar across all of the Company’s brands and are provided under contracts pursuant to
which the Company has ongoing obligations to support the subscriber. These contracts are generally for service
periods of up to 36 months and typically require payment in advance. The Company recognizes the associated
revenue ratably over the service period, whether the associated revenue is derived from a direct subscriber or
through a reseller. Deferred revenue represents the liability to subscribers for advance billings for services not yet
provided and the fair value of the assumed liability outstanding for subscriber relationships purchased in an
acquisition.

The Company sells domain name registrations that provide a subscriber with the exclusive use of a domain

name. These domains are obtained either by one of the Company’s registrars on the subscriber’s behalf, or by the
Company from third-party registrars on the subscriber’s behalf. Domain registration fees are non-refundable.

89

Revenue from the sale of a domain name registration by a registrar within the Company is recognized
ratably over the subscriber’s service period as the Company has the obligation to provide support over the
domain term. Revenue from the sale of a domain name registration purchased by the Company from a third-party
registrar is recognized when the subscriber is billed on a gross basis as there are no remaining Company
obligations once the sale to the subscriber occurs, and the Company has full discretion on the sales price and
bears all credit risk.

Revenue from the sale of premium domains is recognized when persuasive evidence of an arrangement to

sell such domains exists, delivery of an authorization key to access the domain name has occurred, the fee for the
sale of the premium domain is fixed or determinable, and collection of the fee for the sale of the premium
domain is deemed probable.

Revenue from the sale of non-term based applications and services, such as online security products and

professional technical services, referral fees and commissions, is recognized when the product is purchased, the
service is provided or the referral fee or commission is earned, respectively.

A substantial amount of the Company’s revenue is generated from transactions that are multiple-element
services arrangements that may include hosting plans, domain name registrations, and other cloud-based products
and services.

The Company follows the provisions of the FASB, Accounting Standards Update (“ASU”) No. 2009-13
(“ASU 2009-13”), Revenue Recognition (Topic 605), Multiple-Deliverable Revenue Arrangements—a consensus
of the FASB Emerging Issues Task Force and allocates revenue to each deliverable in a multiple-element service
arrangement based on its respective relative selling price.

Under ASU 2009-13, to treat deliverables in a multiple-element service arrangement as separate units of
accounting, the deliverables must have standalone value upon delivery. If the deliverables have standalone value
upon delivery, the Company accounts for each deliverable separately. Hosting services, domain name
registrations, cloud-based products and services have standalone value and are often sold separately.

When multiple deliverables included in a multiple-element service arrangement are separated into different

units of accounting, the total transaction amount is allocated to the identified separate units based on a relative
selling price hierarchy. The Company determines the relative selling price for a deliverable based on vendor
specific objective evidence (“VSOE”) of fair value, if available, or best estimate of selling price (“BESP”), if
VSOE is not available. The Company has determined that third-party evidence of selling price (“TPE”) is not a
practical alternative due to differences in its multi-brand offerings compared to competitors and the lack of
availability of relevant third-party pricing information. The Company has not established VSOE for its offerings
due to lack of pricing consistency, the introduction of new products, services and other factors. Accordingly, the
Company generally allocates revenue to the deliverables in the arrangement based on the BESP. The Company
determines BESP by considering its relative selling prices, competitive prices in the marketplace and
management judgment; these selling prices, however, may vary depending upon the particular facts and
circumstances related to each deliverable. The Company analyzes the selling prices used in its allocation of
transaction amount, at a minimum, on a quarterly basis. Selling prices are analyzed on a more frequent basis if a
significant change in our business necessitates a more timely analysis.

Direct Costs of Revenue

The Company’s direct costs of revenue include only those costs directly incurred in connection with the

provision of its cloud-based products and services. The direct costs of registering domain names with registries
are spread over the terms of the arrangement and the cost of reselling domains of other third-party registrars are
expensed as incurred. Cost of revenue includes depreciation on data center equipment and support infrastructure
and amortization expense related to the amortization of long-lived intangible assets.

90

Engineering and Development Costs

Engineering and development costs incurred in the development and maintenance of the Company’s

technology infrastructure are expensed as incurred.

Sales and Marketing Costs

The Company engages in sales and marketing through various online marketing channels, which include

affiliate and search marketing as well as online partnerships. The Company expenses sales and marketing costs
as incurred. For the years ended December 31, 2012, 2013 and 2014, the Company’s sales and marketing costs
were $83.1 million, $117.7 million and $146.8 million, respectively.

Foreign Currency

The Company has sales in a number of foreign currencies. In 2013, the Company commenced operations in
foreign locations which report in the local currency. The assets and liabilities of the Company’s foreign locations
are translated into U.S. dollars at current exchange rates as of the balance sheet date, and revenues and expenses
are translated at average monthly exchange rates. The resulting translation adjustments are recorded as a separate
component of stockholders’ equity and have not been material. Foreign currency transaction gains and losses
relate to the settlement of assets or liabilities in another currency.

Foreign currency transaction gains (losses) were not material during the year ended December 31, 2012.
Foreign currency transaction losses were $1.2 million and $0.8 million during the years ended December 31,
2013 and 2014, respectively. These amounts are recorded in general and administrative expense.

Income Taxes

Income taxes are accounted for in accordance with ASC 740, Accounting for Income Taxes (“ASC 740”).

Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences
between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases
and operating loss and tax credit carry-forwards. Deferred tax assets and liabilities are measured using enacted
tax rates expected to apply to taxable income in the years in which those temporary differences are expected to
be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in
income in the period that includes the enactment date.

ASC 740 clarifies the accounting for income taxes by prescribing a minimum recognition threshold that a
tax position is required to meet before being recognized in the financial statements. The Company recognizes the
effect of income tax positions only if those positions are more likely than not to be sustained. Recognized income
tax positions are measured at the largest amount that is more likely than not to be realized. Changes in
recognition or measurement are reflected in the period in which the change in judgment occurs. There were no
unrecognized tax benefits in the years ended December 31, 2012, 2013 and 2014.

The Company records interest related to unrecognized tax benefits in interest expense and penalties in
operating expenses. During the years ended December 31, 2012, 2013 and 2014, the Company did not recognize
any interest and penalties related to unrecognized tax benefits.

Stock-Based Compensation

The Company follows the provisions of ASC 718, Compensation—Stock Compensation (“ASC 718”),
which requires employee stock-based payments to be accounted for under the fair value method. Under this
method, the Company is required to record compensation cost based on the estimated fair value for stock-based
awards granted over the requisite service periods for the individual awards, which generally equals the vesting
periods. The Company uses the straight-line amortization method for recognizing stock-based compensation
expense.

91

The Company estimates the fair value of employee stock options on the date of grant using the Black-

Scholes option-pricing model, which requires the use of highly subjective estimates and assumptions. For
restricted stock awards granted, the Company estimates the fair value of each restricted stock award based on the
closing trading price of its common stock on the date of grant.

Net Loss per Share

The Company considered ASC 260-10, Earnings per Share (“ASC 260-10”), which requires the
presentation of both basic and diluted earnings per share in the consolidated statements of operations and
comprehensive loss. The Company’s basic net loss per share is computed by dividing net loss by the weighted
average number of shares of common stock outstanding for the period, and, if there are dilutive securities, diluted
income per share is computed by including common stock equivalents which includes shares issuable upon the
exercise of stock options, net of shares assumed to have been purchased with the proceeds, using the treasury
stock method. All share data retroactively reflect the shares of the Company’s common stock after giving effect
to the 105,187.363-for-one stock split and the filing of the restated certificate of incorporation.

The Company’s potentially dilutive shares of common stock would be excluded from the diluted weighted-

average number of shares of common stock outstanding as their inclusion in the computation would be anti-
dilutive due to net losses. For the years ended December 31, 2012, 2013 and 2014, non-vested shares granted
prior to the Company’s IPO, stock options, restricted stock awards and restricted stock units amounting to
8,108,177, 8,822,924 and 9,154,677, respectively, were excluded from the denominator in the calculation of
diluted earnings per share as their inclusion would have been anti-dilutive.

Year Ended
December 31,
2012

Year Ended
December 31,
2013

Year Ended
December 31,
2014

(in thousands, except share
amount and per share data)

Computation of basic and diluted net loss per share:
Net loss attributable to Endurance International Group Holdings,

Inc.

$ (139,298) $

(159,187) $

(42,835)

Net loss per share attributable to Endurance International Group

Holdings, Inc.:
Basic and diluted

Weighted average number of common shares used in computing

net loss per share attributable to Endurance International Group
Holdings, Inc.:
Basic and diluted

$

(1.44) $

(1.55) $

(0.34)

96,562,674

102,698,773

127,512,346

Guarantees

The Company has the following guarantees and indemnifications:

In connection with its acquisitions of companies and assets from third parties, the Company may provide
indemnification or guarantees to the sellers in the event of damages for breaches or other claims covered by such
agreements.

In connection with various vendor contracts, including those by which a product or service of a third party is

offered to subscribers of the Company, standard guaranty of subsidiary obligations and indemnification
obligations exist.

Pursuant to the purchase agreement for the acquisition of Homestead, the Company assumed a reseller
agreement between the former owner of Homestead and a reseller. In accordance with the reseller agreement, the
Company indemnified its reseller for certain losses related to a patent litigation matter. The former owner of

92

Homestead defended this action, paid for the legal expenses incurred, and indemnified the Company, subject to a
deductible and a limit. Any settlements or indemnity claims also remain subject to the terms of indemnification
provided in the purchase agreement. The litigation was resolved and dismissed with prejudice and there were no
losses to the Company.

As permitted under Delaware and other applicable law, the Company’s charter and by-laws and those of its

subsidiary companies provide that the Company shall indemnify its officers and directors for certain liabilities,
including those incurred by reason of the fact that the officer or director is, was, or has agreed to serve as an
officer or director of the Company. The maximum potential amount of future payments the Company could be
required to make under these indemnification provisions is unlimited.

The Company leases office space and equipment under various operating leases. The Company has standard
indemnification arrangements under these leases that require the Company to indemnify the lessor against losses,
liabilities and claims incurred in connection with the premises or equipment covered by the Company’s lease
agreements, the Company’s use of the premises, property damage or personal injury and breach of the agreement.

Through December 31, 2014, the Company had not experienced any losses related to these indemnification

obligations and no claims with respect thereto were outstanding other than the Homestead claim as described
above. The Company does not expect significant claims related to these indemnification obligations and
consequently concluded that the fair value of these obligations is negligible and no related liabilities were
established.

Recent Accounting Pronouncements

In April 2014, the FASB issued ASU No. 2014-08, Reporting Discontinued Operations and Disclosures of

Disposals of Components of an Entity, or ASU 2014-08. Under ASU 2014-08, only disposals representing a
strategic shift in operations should be presented as discontinued operations. Those strategic shifts should have a
major effect on the organization’s operations and financial results. Additionally, ASU 2014-08 requires expanded
disclosures about discontinued operations that will provide financial statement users with more information about
the assets, liabilities, income, and expenses of discontinued operations. ASU 2014-08 is effective for fiscal and
interim periods beginning on or after December 15, 2014. The Company believes the adoption of ASU 2014-08
will not have an impact on its consolidated financial statements.

In May 2014, the FASB issued ASU No. 2014-09, Revenue from Contracts with Customers (Topic 606), or

ASU 2014-09, which supersedes nearly all existing revenue recognition guidance under U.S. GAAP. The core
principle of ASU 2014-09 is to recognize revenues when promised goods or services are transferred to customers
in an amount that reflects the consideration to which the entity expects to be entitled for those goods or services.
ASU 2014-09 defines a five step process to achieve this core principle and, in doing so, more judgments and
estimates may be required within the revenue recognition process than are required under existing U.S. GAAP.
This standard is effective for annual periods beginning after December 15, 2016, and interim periods therein,
using either of the following transition methods: (i) a full retrospective approach reflecting the application of the
standard in each reporting period with the option to elect certain practical expedients, or (ii) a retrospective
approach with the cumulative effect of initially adopting ASU 2014-09 recognized at the date of adoption (which
includes additional footnote disclosures). The Company is currently evaluating the impact of its pending
adoption of ASU 2014-09 on its consolidated financial statements and has not yet determined the method by
which it will adopt the standard in 2017.

In June 2014, the FASB issued ASU No. 2014-12, Accounting for Share-Based Payments When the Terms
of an Award Provide That a Performance Target Could Be Achieved after the Requisite Service Period, or ASU
2014-12. This new guidance requires that a performance target that affects vesting and that could be achieved
after the requisite service period be treated as a performance condition. As such, the performance target should
not be reflected in estimating the grant-date fair value of the award. ASU 2014-12 is effective for annual
reporting periods beginning after December 15, 2015 with early adoption permitted. The Company is evaluating
the potential impact of ASU 2014-12 on its existing stock-based compensation plans.

93

3. Acquisitions

The Company accounts for the acquisitions of businesses using the purchase method of accounting. The
Company allocates the purchase price to the tangible and identifiable intangible assets and liabilities assumed
based on their estimated fair values. Purchased identifiable intangible assets typically include subscriber
relationships, trade names, domain names held for sale, developed technology and IPR&D. The methodologies
used to determine the fair value assigned to subscriber relationships and domain names held for sale are typically
based on the excess earnings method that considers the return received from the intangible asset and includes
certain expenses and also considers an attrition rate based on the Company’s internal subscriber analysis and an
estimate of the average life of the subscribers. The fair value assigned to trade names is typically based on the
income approach using a relief from royalty methodology that assumes that the fair value of a trade name can be
measured by estimating the cost of licensing and paying a royalty fee for the trade name that the owner of the
trade name avoids. The fair value assigned to developed technology typically uses the cost approach. The fair
value assigned to IPR&D is based on the cost approach. If applicable, the Company estimates the fair value of
contingent consideration payments in determining the purchase price. The contingent consideration is then
adjusted to fair value in subsequent periods as an increase or decrease in current earnings in general and
administrative expense in the consolidated statements of operations.

Acquisitions—2012

Business Combination—HostGator.com LLC

On July 13, 2012, the Company acquired all of the membership units of HostGator.com LLC, a privately-

held leading provider of shared, VPS and dedicated web hosting services to small and medium sized businesses.
The aggregate purchase price was $299.8 million, of which $227.3 million was paid in cash at the closing.
Transaction expenses of $2.4 million were recorded as general and administrative expense. Under the terms of
the purchase agreement (the “HostGator Agreement”), the purchase consideration was subject to a working
capital adjustment, which resulted in an additional $0.8 million that was paid by the Company in January 2013.
The Company has filed a 338(h)(10) election which allows for goodwill and intangible assets recorded as part of
the acquisition to be deductible for U.S. federal income tax purposes. Under the terms of the HostGator
Agreement, the Company agreed to compensate the seller for incremental taxes arising from the filing of the
election and recorded $0.8 million as due and payable by the Company at December 31, 2012, which resulted in
a corresponding increase to the purchase price. This amount was paid in April 2013.

The Company was also obligated to pay additional purchase consideration of $73.6 million in two

installments of $49.4 million and $24.2 million, due 12 and 18 months from the acquisition date, respectively. Of
this additional purchase consideration, the net present value of future cash consideration payments consisting of
$47.9 million and $23.0 million were included in the aggregate purchase price while the remaining $2.7 million
was accreted at the rate of $1.2 million and $1.6 million in each of the years ended December 31, 2012 and 2013,
respectively, in interest expense. During 2013 and 2014, the Company paid $49.4 million and $24.2 million,
respectively, of deferred consideration. Under the terms of the HostGator Agreement, the Company paid amounts
deemed to be future compensation for certain employees in the amounts of $2.9 million and $2.0 million, which
were due 12 and 18 months from the acquisition date, respectively. These compensation amounts were recorded
as compensation expense over the service term.

The Company accounted for the HostGator acquisition as a business combination using the purchase
method of accounting. The Company allocated the preliminary purchase price to the tangible and identifiable
intangible assets and liabilities assumed based on their estimated fair values. Developed technology has an
estimated useful life of ten years and subscriber relationships and trade names have estimated useful lives of 20
years and ten years, respectively. The excess of the purchase price over the fair value of the identifiable assets
and assumed liabilities was recorded as goodwill.

94

The following table summarizes the preliminary purchase price allocation on the acquisition date and the

estimated fair values of goodwill, intangible assets and tangible assets acquired and liabilities assumed (in
thousands):

Cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets . . . . . . . . . . . . . . .
Property and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax asset . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total assets acquired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total liabilities assumed . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

593
512
2,762
315
116,060
10,000
2,067
189,296

321,605

147
5,102
16,558

21,807

Net assets acquired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$299,798

The acquired intangible assets, all of which are being utilized, are comprised of $1.6 million in developed

technology, $16.9 million in trade names and $97.6 million in subscriber relationships.

Homestead Technologies, Inc.

On September 17, 2012, the Company acquired the assets and assumed certain liabilities in connection with

the acquisition of Homestead Technologies, Inc. (“Homestead”). Homestead offers website and online store
design software which enables individual and business subscribers to build their websites and online stores. The
aggregate purchase price was $61.5 million in cash, consisting of $60.4 million paid at the closing and a working
capital adjustment of $1.1 million paid in December 2012. Transaction expenses of $1.5 million were recorded as
a general and administrative expense.

The Company accounted for the acquisition as a business combination using the purchase method of

accounting. The Company allocated the purchase price to the tangible and identifiable intangible assets and
liabilities assumed based on their estimated fair values. Developed technology has an estimated useful life of five
years and subscriber relationships and trade names both have estimated useful lives of ten years. IPR&D has
been recorded at fair value and is recognized as an indefinite-lived intangible asset until completion or
abandonment of the associated research and development efforts. The excess of the purchase price over the fair
value of the identifiable assets and assumed liabilities was recorded as goodwill.

95

The following table summarizes the Homestead purchase price allocation on the acquisition date and the

estimated fair values of goodwill, intangible assets and tangible assets acquired and liabilities assumed (in
thousands):

Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other assets . . . . . . . . . . . . . . . . . . . . . .
Property and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total assets acquired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Reserves for refunds and chargebacks . . . . . . . . . . . . . . . . . . .
Deferred tax liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total liabilities assumed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,575
399
1,287
58,240
22,063

83,564

2,178
30
17,558
2,337

22,103

Net assets acquired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$61,461

The acquired intangible assets, all of which are being utilized, are composed of $7.7 million in developed
technology, $7.6 million in trade names, $41.6 million in subscriber relationships and $1.3 million for IPR&D.
Goodwill related to the acquisition is not tax deductible.

Other Acquisitions—2012

During the year ended December 31, 2012, the Company made three smaller acquisitions. The aggregate

purchase price of $13.5 million was allocated primarily to long-lived intangible assets of $7.8 million, goodwill
of $6.5 million, deferred tax assets of $0.5 million, offset by deferred revenue of $1.3 million.

Under the terms of the asset acquisition purchase agreements, installment payments are payable upon the

resolution of certain contingencies. An aggregate amount of $1.8 million and $0.2 million of deferred and earn-
out payments were paid during 2013 and 2014, respectively. The balance of earn-out payments as of
December 31, 2014 was $1.9 million after recording a net increase in deferred and earn-out payments of $0.4
million. Goodwill in the amount of $0.1 million recorded as part of one of the other acquisitions is deductible for
U.S. federal income tax purposes.

Acquisitions—2013

During the year ended December 31, 2013, the Company made three small acquisitions. Under the terms of

the purchase agreements, the Company acquired all of the outstanding shares of each entity for an aggregate
purchase price of $5.4 million in cash plus deferred consideration payable of $5.5 million. The Company had
estimated the fair value of the contingent deferred consideration of one acquisition to be $2.7 million. A full and
final payment was subsequently made prior to December 31, 2013 for $2.0 million. The balance of the estimated
earn-out payment of $0.7 million was written-down and recorded as an increase in current earnings in general
and administrative expense in the consolidated statements of operations. The deferred consideration of $2.8
million for one of the other acquisition is payable four years after the acquisition date and is recorded as a long
term liability at December 31, 2014. The purchase price of these acquisitions was allocated to long-lived
intangible assets of $5.4 million and goodwill of $7.3 million.

During the year ended December 31, 2013, the Company made an initial investment of $8.8 million to

acquire a 17.5% interest in a privately-held company based in the United Kingdom, JDI Backup Ltd. The
agreement provided for the acquisition of additional equity interests from the shareholders of the non-controlling
interest (“NCI”). In particular, it provided for a call option allowing the Company to acquire an additional equity

96

interest during pre-specified call periods and a put option (only if the call option is exercised), for the then non-
controlling interest shareholders (“NCI shareholders”) to put the remaining equity interest to the Company within
pre-specified put periods, provided that the call option had been exercised during the appropriate call periods. In
the fourth quarter of 2013, the Company exercised the call option in full for an additional $22.2 million in cash to
acquire a controlling interest in JDI Backup.

Under the put option, the NCI shareholders can put their shares to the Company at a price calculated at the

time of the exercise of the put option, subject to a minimum of $24.0 million. As the NCI is subject to a put
option that is outside the control of the Company, it is deemed redeemable non-controlling interest and not
recorded in permanent equity, and is being presented as mezzanine redeemable non-controlling interest on the
consolidated balance sheet, and is subject to the SEC guidance under ASC 480-10-S99, Accounting for
Redeemable Equity Securities.

Upon the exercise of the call option, the Company estimated the fair value of the assets and liabilities in
accordance with the guidance for business combinations, and estimated that the value of the redeemable non-
controlling interest on December 11, 2013 was $20.6 million. The difference between the initial fair value of the
redeemable non-controlling interest and the value expected to be paid upon exercise of the put option is being
accreted over the period commencing December 11, 2013, and up to the end of the first put option period, which
commences on the eighteen month anniversary of the acquisition date. During the year ended December 31,
2014, the Company paid $4.2 million to increase its investment in JDI Backup and entered into an amendment to
the put option with the NCI shareholders, which proportionately reduced the value expected to be paid upon
exercise. Adjustments to the carrying amount of the redeemable non-controlling interest are charged to additional
paid-in capital. The estimated value of the redeemable non-controlling interest as of December 31, 2014 was
$30.5 million. NCI arising from the application of the consolidation rules is classified within the total
stockholders’ equity with any adjustments charged to net loss attributable to non-controlling interest in a
consolidated subsidiary in the consolidated statement of operations and comprehensive loss. See Note 18 to the
financial statements for additional information.

The estimated purchase price of $31.0 million and minority interest of $20.6 million was allocated primarily

to goodwill of $38.0 million, long-lived intangible assets of $28.5 million and property and equipment of $0.3
million, which were offset by $9.3 million of deferred revenue, other liabilities of $2.6 million, deferred tax
liabilities of $1.9 million and negative net working capital of $1.4 million. Goodwill allocated to the acquisition
is not tax deductible.

Acquisitions—2014

Directi

On January 23, 2014, the Company acquired the web presence business of Directi from Directi Web

Technologies Holdings, Inc. (“Directi Holdings”). Directi provides web presence solutions to small and medium-
sized businesses in various countries, including India, the United States, Turkey, China, Russia and Indonesia.
The acquisition provides the Company with an established international presence focused on growing emerging
markets as well as the ability to expand its geographic footprint by taking its existing portfolio of brands to
international markets.

The final purchase price of $109.8 million consisted of cash payments of $82.6 million in aggregate and the

issuance of 2,269,579 unregistered shares of the Company’s common stock to Directi Holdings equivalent to
$27.2 million or $12.00 per share. 2,123,039 shares of the Company’s common stock were issued at closing and
146,540 shares of the Company’s common stock were issued in May 2014. Cash payments consisted of a $5.0
million advance paid in August 2013, $20.5 million paid at the closing and $57.1 million in deferred
consideration that was paid during the year ended December 31, 2014.

97

The purchase price of $109.8 million has been allocated on a preliminary basis to goodwill of $91.2 million,

long-lived intangible assets consisting of subscriber relationships, developed technology, trade names and
leasehold interests of $7.7 million, $6.4 million, $7.4 million and $0.3 million, respectively, property and
equipment of $2.7 million, other assets of $4.7 million and working capital of $0.2 million, offset by deferred
revenue of $3.0 million, other payables of $5.4 million and deferred tax liabilities of $2.4 million. The majority
of the purchase price was allocated to goodwill, which is not deductible for tax purposes. The goodwill reflects
the value of an established international business and infrastructure that enables the Company to increase its
market penetration in emerging markets. The intangible assets are being amortized in accordance with their
estimated projected cash flows. Subscriber relationships, developed technology, trade names and leasehold
interests are being amortized over 17 years, 7 years, 5 years and 4 years, respectively.

For the year ended December 31, 2014, $29.0 million of revenue from the Company’s 2014 acquisition of

Directi was included in the Company’s consolidated statement of operations and comprehensive loss.

Domain Name Business

In addition, in connection with the acquisition of Directi, the Company was initially obligated to make
additional aggregate payments of up to approximately $62.0 million subject to specified terms, conditions and
operational contingencies. Of this $62.0 million, the Company has committed a total of $36.2 million consisting
of cash payments of $27.2 million and future earn-out payments of $9.0 million to purchase a domain name
business from a company associated with the founders of Directi Holdings pursuant to agreements entered into
during the year ended December 31, 2014. The estimated aggregate purchase price was $36.2 million, which was
allocated on a preliminary basis to long-lived intangible assets of $26.6 million and goodwill of $9.6 million, all
of which is deductible for tax purposes. The intangible assets are being amortized in accordance with their
estimated projected cash flows, using the accelerated method. The goodwill reflects the value of an established
domain portfolio business that enables the Company to monetize that domain portfolio.

During the year ended December 31, 2014 the fair value of the earn-out decreased by $47,000. The

Company recorded this increase in fair value in general and administrative expense.

Webzai

On August 12, 2014, the Company acquired Webzai, which provides the Company with a simple to use
website builder and mobile website builder product, for an aggregate purchase price of $9.5 million, of which
$7.0 million was paid in cash at the closing. The Company is also obligated to pay additional consideration of
$3.0 million on the second anniversary of the acquisition if certain technological milestones are achieved. The
net present value of the additional consideration is $2.5 million and is included in the aggregate purchase price
and recorded as deferred consideration in the Company’s consolidated balance sheet as of December 31, 2014.
The remaining $0.5 million is being accreted as interest expense.

The purchase price of $9.5 million has been allocated on a preliminary basis to long-lived intangible assets
consisting of developed technology and IPR&D of $4.6 million and $4.6 million, respectively, goodwill of $3.0
million, deferred tax liability of $2.6 million and negative working capital of $0.1 million. Goodwill related to
the acquisition is not deductible for tax purposes.

BuyDomains

On September 18, 2014, the Company completed the acquisition of substantially all of the assets of the

BuyDomains business of NameMedia, Inc. BuyDomains is a provider of premium domain products. The
Company expects this acquisition will allow it to better serve its subscriber demand for higher priced premium
domains.

98

The aggregate purchase price was $44.9 million, of which $41.1 million was paid in cash at the closing. The

Company is also obligated to pay additional consideration of $4.5 million on the second anniversary of the
acquisition. The net present value of the additional consideration is $3.8 million and is included in the aggregate
purchase price and recorded as deferred consideration in the Company’s consolidated balance sheet as of
December 31, 2014. The remaining $0.7 million will be accreted as interest expense.

The purchase price of $44.9 million has been allocated on a preliminary basis to intangible assets consisting

of developed technology, trade names and domains available for sale of $7.6 million, $1.9 million and $26.9
million, respectively, goodwill of $4.2 million, prepaid expenses and other current assets of $4.0 million and
property and equipment of $0.3 million. Goodwill related to the acquisition is deductible for tax purposes.

Arvixe

On October 31, 2014, the Company completed the acquisition of substantially all of the assets of Arvixe,
which is a web presence provider. The Company expects this acquisition will allow it to leverage its reach and
size to generate better economies of scale.

The aggregate purchase price was $22.0 million, of which $17.6 million was paid in cash at the closing. The
Company is also obligated to pay additional consideration of $4.4 million on the twelve-month anniversary of the
acquisition.

The purchase price of $22.0 million has been allocated on a preliminary basis to intangible assets consisting
of developed technology, trade names and subscriber relationships of $0.1 million, $1.2 million and $8.4 million,
respectively and goodwill of $15.4 million, offset by deferred revenue of $3.1 million. Goodwill related to the
acquisition is deductible for tax purposes.

The Company has omitted earnings information related to its acquisitions as it does not separately track
earnings from each of its acquisitions that would provide meaningful disclosure. The Company considers it to be
impracticable to compile such information on an acquisition-by-acquisition basis since activities of integration
and use of shared costs and services across the Company’s business are not allocated to each acquisition and are
not managed to provide separate identifiable earnings from the dates of acquisition.

For the intangible assets acquired in connection with all acquisitions completed during the year ended
December 31, 2014, subscriber relationships has a weighted-useful life of 6.9 years, developed technology have a
weighted-useful life of 7.8 years, intellectual property have a weighted-useful life of 14.3 years, trade names
have a weighted-useful life of 6.4 years and leasehold interests have a weighted-useful life of 1.4 years.

Pro forma Disclosure

The Company has omitted pro forma disclosures related to its acquisitions completed during 2014 as the pro

forma effect of including the results of these acquisitions since the beginning of 2014 would not be materially
different than the actual results reported.

99

Summary of Deferred Consideration Related to Acquisitions

Components of deferred consideration short-term and long-term as of December 31, 2014, consisted of the

following (in thousands):

Mojoness, Inc. (Acquired in 2012). . . . . . . . . . . . . . . . . . . . .
Typepad (Acquired in 2013) . . . . . . . . . . . . . . . . . . . . . . . . .
Domain name business (Acquired in 2014) . . . . . . . . . . . . .
Webzai (Acquired 2014) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
BuyDomains (Acquired in 2014) . . . . . . . . . . . . . . . . . . . . .
Arvixe (Acquired in 2014) . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Short-
term

490
—
9,027
—
—
4,400

Long-
term

$ 1,370
2,800
—
2,617
3,935
—

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$13,917

$10,722

4. Fair Value Measurements

The following valuation hierarchy is used for disclosure of the inputs to valuation used to measure fair

value. This hierarchy prioritizes the inputs into three broad levels as follows:

• Level 1 inputs are quoted prices (unadjusted) in active markets for identical assets or liabilities.

• Level 2 inputs are quoted prices for similar assets or liabilities in active markets or inputs that are
observable for the asset or liability, either directly or indirectly through market corroboration, for
substantially the full term of the financial instrument.

• Level 3 inputs are unobservable inputs based on the Company’s own assumptions used to measure

assets and liabilities at fair value.

A financial asset or liability’s classification within the hierarchy is determined based on the lowest level

input that is significant to the fair value measurement.

As of December 31, 2013 and 2014, the Company’s financial assets or liabilities required to be measured on

a recurring basis are accrued earn-out consideration payable in connection with the 2012 acquisition of certain
assets of Mojoness, Inc., or Mojo, and the 2014 acquisitions of a domain name business. The Company has
classified its liabilities for contingent earn-out consideration related to these acquisitions within Level 3 of the
fair value hierarchy because the fair value is determined using significant unobservable inputs, which included
probability weighted cash flows. The Company recorded a $0.7 million change in fair value of the earn-out
consideration related to Mojo and one of the other 2012 acquisitions as of December 31, 2013 in the Company’s
general and administrative expense in the consolidated statement of operations and comprehensive income.
During the year ended December 31, 2014, the Company paid $0.2 million related to the earn-out provisions for
the Mojo acquisition and recorded $23.0 million related to the 2014 domain name business acquisition of which
$14.0 million was paid during the year ended December 31, 2014. The Company recorded a $0.4 million change
in fair value of the earn-out consideration related to Mojo and the 2014 domain name business during the year
ended December 31, 2014. The earn-out consideration in the table below is included in total deferred
consideration in the Company’s consolidated balance sheets.

100

Basis of Fair Value Measurements

Balance at December 31, 2013:
Financial liabilities:
Contingent earn-out consideration . . . . . . .

Balance

$ 1,655

Total financial liabilities . . . . . . . . . . . . . . .

$ 1,655

Balance at December 31, 2014:
Financial liabilities:
Contingent earn-out consideration . . . . . . .

$10,887

Total financial liabilities . . . . . . . . . . . . . . .

$10,887

Quoted Prices
in Active Markets
for Identical Items
(Level 1)

Significant
Other
Observable
Inputs
(Level 2)

Significant
Unobservable
Inputs
(Level 3)

(in thousands)

—

—

—

—

—

—

—

—

$ 1,655

$ 1,655

$10,887

$10,887

The following table summarizes the changes in the financial liabilities measured on a recurring basis using

Level 3 inputs as of December 31, 2013 and 2014 (in thousands):

Financial liabilities measured using Level 3 inputs at January 1, 2013 . . . . . . . . .
Accrual of contingent earn-out related to 2013 acquisition . . . . . . . . . . . . . . . . . .
Payment of contingent earn-out related to 2013 acquisition . . . . . . . . . . . . . . . . .
Change in fair value of contingent earn-out . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Financial liabilities measured using Level 3 inputs at December 31, 2013 . . . . . .
Accrual of contingent earn-out related to 2014 acquisition . . . . . . . . . . . . . . . . . .
Payment of contingent earn-outs related to 2012 and 2014 acquisitions . . . . . . . .
Change in fair value of contingent earn-outs . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,383
2,934
(2,000)
(662)

$ 1,655
22,987
(14,158)
403

Financial liabilities measured using Level 3 inputs at December 31, 2014 . . . . . .

$ 10,887

5. Property and Equipment

Components of property and equipment consisted of the following (in thousands):

Year Ended
December 31,

2013

2014

Software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Computers and office equipment . . . . . . . . . . . . . . . . . . . .
Furniture and fixtures . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . . .
Construction in process . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 4,503
59,201
3,715
6,033
1,392

$ 22,550
76,274
4,045
7,015
2,378

Property and equipment—at cost . . . . . . . . . . . . . . . . . . . .
Less accumulated depreciation . . . . . . . . . . . . . . . . . . . . .

74,844
(25,129)

112,262
(55,425)

Property and equipment—net

. . . . . . . . . . . . . . . . . . . . . .

$ 49,715

$ 56,837

Depreciation expense related to property and equipment for the years ended December 31, 2012, 2013 and

2014, was $6.9 million, $18.6 million, and $31.0 million, respectively.

During the year ended December 31, 2014, the Company entered into an agreement to lease software

licenses for use on certain data center server equipment for a term of thirty-six months.

101

As of December 31, 2013 and 2014, the Company’s software shown in the above table included the

software assets under a capital lease as follows (in thousands):

Software . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less accumulated depreciation . . . . . . . . . .

Assets under capital lease—net . . . . . . . . . .

$—
—

$—

$11,704
(3,901)

$ 7,803

December 31, 2013

December 31, 2014

At December 31, 2014, the expected future minimum lease payments under the capital lease discussed

above were approximately as follows (in thousands):

2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total minimum lease payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less amount representing interest

Present value of minimum lease payments (capital lease obligation) . . . .
Current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Amount

$4,112
4,420

8,532
(437)

8,095
3,793

Long-term portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$4,302

6. Goodwill and Other Intangible Assets

The following table summarizes the changes in the Company’s goodwill balances as of December 31, 2013

and 2014 (in thousands):

Goodwill balance at January 1, 2013 . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill related to 2012 acquisition . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill related to 2013 acquisitions . . . . . . . . . . . . . . . . . . . . . . . . .

Goodwill balance at December 31, 2013 . . . . . . . . . . . . . . . . . . . . . .
Goodwill related to 2013 acquisition . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill related to 2014 acquisitions . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign translation impact . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 936,746
844
46,617

$ 984,207
(2,107)
123,452
(529)

Goodwill balance at December 31, 2014 . . . . . . . . . . . . . . . . . . . . . .

$1,105,023

During the year ended December 31, 2014, the Company completed the purchase accounting related to a
2013 acquisition and allocated an additional $2.1 million to long-lived intangible assets which had been included
in goodwill on a preliminary basis. The Company has not recorded any impairment charges related to goodwill
during the years ended December 31, 2013 and 2014.

In accordance with ASC 350, the Company reviews goodwill and other indefinite-lived intangible assets for

indicators of impairment on an annual basis and between tests if an event occurs or circumstances change that
would more likely than not reduce the fair value of goodwill below its carrying amount. The Company completed
its annual impairment test of goodwill and other indefinite-lived intangible assets and determined that there were
no indicators of impairment as of December 31, 2013 and 2014.

102

At December 31, 2013, other intangible assets consisted of the following (in thousands):

Developed technology . . . . . . . . . . . . . . . . . . .
Subscriber relationships . . . . . . . . . . . . . . . . . .
Trade-names . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intellectual property . . . . . . . . . . . . . . . . . . . . .

Gross
Carrying
Amount

$183,201
346,506
69,202
2,820

Total December 31, 2013 . . . . . . . . . . . . . . . . .

$601,729

$195,589

At December 31, 2014, other intangible assets consisted of the following (in thousands):

Developed technology . . . . . . . . . . . . . . . . . . .
Subscriber relationships . . . . . . . . . . . . . . . . . .
Trade-names . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intellectual property . . . . . . . . . . . . . . . . . . . . .
Domain names available for sale . . . . . . . . . . .
Leasehold interests . . . . . . . . . . . . . . . . . . . . . .
. . . . . . .
In-process research and development

Gross
Carrying
Amount

$202,654
364,724
79,754
29,520
27,019
314
4,634

Total December 31, 2014 . . . . . . . . . . . . . . . . .

$708,619

$298,281

Accumulated
Amortization

Net Carrying
Amount

$ 36,195
138,297
20,633
464

$147,006
208,209
48,569
2,356

$406,140

Accumulated
Amortization

Net Carrying
Amount

$ 57,557
204,950
31,869
2,976
732
197
—

$145,097
159,774
47,885
26,544
26,287
117
4,634

$410,338

Weighted
Average
Useful Life

10 years
13 years
13 years
8 years

Weighted
Average
Useful Life

7 years
5 years
6 years
13 years
Indefinite
1 year
—

The estimated useful lives of the individual categories of other intangible assets are based on the nature of

the applicable intangible asset and the expected future cash flows to be derived from the intangible asset.
Amortization of intangible assets with finite lives is recognized over the period of time the assets are expected to
contribute to future cash flows. The Company amortizes finite-lived intangible assets over the period in which
the economic benefits are expected to be realized based upon their estimated projected cash flows.

The Company’s amortization expense is included in cost of revenue in the aggregate amounts of $88.1
million, $105.9 million and $102.7 million, for the years ended December 31, 2012, 2013 and 2014, respectively.

At December 31, 2014, the expected future amortization of the other intangible assets, excluding indefinite

life and in-process research and development intangibles, was approximately as follows (in thousands):

Year Ending December 31,

2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Amount

$ 84,000
68,000
55,000
44,000
36,000
93,000

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$380,000

7. Investments

As of December 31, 2013 and 2014, the Company’s carrying value of investments in privately-held

companies was $6.5 million and $40.4 million, respectively.

103

In 2012, the Company assumed a 50% interest in World Wide Web Hosting, LLC, a provider of web
presence solutions, with a fair value of $10.0 million. On October 31, 2013, the Company sold 10% of its
ownership interest in World Wide Web Hosting, LLC, reducing its interest to 40% and recorded a $1.5 million
note receivable from the buyer and decreased its investment by $1.5 million. The Company evaluated its
remaining 40% ownership interest in this privately-held company and recognized a $2.6 million impairment on
the remaining investment, which is recorded in equity loss of unconsolidated entities, net of tax, in the
Company’s consolidated statement of operations and comprehensive loss.

On June 6, 2013, the Company made an initial investment of $8.8 million to acquire a 17.5% interest in JDI

Backup Ltd., which provides online desktop backup services. The agreement also provided for a call option for
the acquisition of additional equity interests which the Company exercised on December 11, 2013 for more detail
see Notes 3 and 12 to the consolidated financial statements).

During the year ended December 31, 2014, the Company made a strategic investment of $15.0 million in
Automattic, Inc. (“Automattic”), an entity that provides content management systems associated with WordPress.
The investment represents less than 5% of the outstanding shares of Automattic and better aligns the Company
with an important partner.

During the year ended December 31, 2014, the Company also made an aggregate investment of $3.9 million
for a joint venture with and 49% ownership interest in WZ UK, Ltd., which is a provider of technology and sales
marketing services associated with web builder solutions. The agreement provides for the acquisition of
additional equity interests in WZ UK Ltd. at the option of the Company.

During the year ended December 31, 2014, the Company also made an aggregate investment of $15.2
million to acquire a 40% ownership interest in AppMachineBV (“AppMachine”), which is a developer of
software that allows users to build technology applications for smartphones. Under the terms of the investment
agreement for AppMachine the Company is obligated to purchase the remaining 60% of AppMachine in three
tranches of 20% within specified periods if AppMachine achieves a specified minimum revenue threshold within
a designated timeframe. The consideration for each of the three tranches is calculated as the product of
AppMachine’s revenue, as defined in the investment agreement, for the trailing twelve month period prior to the
applicable determination date times a specified multiple based upon year over year revenue growth multiplied by
20%.

Investments in which the Company’s interest is less than 20% and which are not classified as available-for-

sale securities are carried at the lower of cost or net realizable value unless it is determined that the Company
exercises significant influence over the investee company, in which case the equity method of accounting is used.
For those investments in which the Company’s voting interest is between 20% and 50%, the equity method of
accounting is used. Under this method, the investment balance, originally recorded at cost, is adjusted to
recognize the Company’s share of net earnings or losses of the investee company, as they occur, limited to the
extent of the Company’s investment in, advances to and commitments for the investee. These adjustments are
reflected in equity loss of unconsolidated entities, net of tax. The Company recognized net income (loss) of $0.0
million, $0.5 million and $(0.1) million for the years ended December 31, 2012, 2013 and 2014, respectively,
related to its investments.

From time to time, the Company may make new and follow-on investments and may receive distributions

from investee companies. As of December 31, 2014, the Company was not obligated to fund any follow-on
investments in these investee companies, other than AppMachine as described above.

As of December 31, 2013 and December 31, 2014, the Company did not have an equity method investment

in which the Company’s proportionate share exceeded 10% of the Company’s consolidated assets or income
from continuing operations.

104

8. Notes Payable

At December 31, 2013 and 2014 notes payable consisted of a first lien term loan facility with a principal
amount outstanding of $1,047.4 million and $1,036.9 million, respectively, which bore interest at a LIBOR-based
rate of 5.00%. The current portion of the first lien term loan as of December 31 was $10.5 million in both
periods. In addition, as of December 31, 2014, notes payable included a bank revolver loan (“Revolver loan”) of
$50.0 million, which bore interest at a LIBOR-based rate of 7.75%. The amounts outstanding under the revolving
credit facility as of December 31,2013 and December 31, 2014 of $0.0 million and $50.0 million respectively,
were classified as current notes payable on the consolidated balance sheets.

January 2012 to November 8, 2012

On April 20, 2012, the Company entered into a new six-year term loan (the “April 2012 Term Loan”) for

$535.0 million. At that date the Company had an outstanding term loan balance of $349.1 million which was
repaid in full. On July 13, 2012, the Company entered into an amended and restated financing agreement (the
“July Financing Amendment”) for an additional $135.0 million of term loans, a second lien credit agreement (the
“Second Lien Agreement”) for $140.0 million and an increase in the Revolver loan facility to $75.0 million. The
Company concluded that the April 2012 Term Loan and the July Financing Amendment were debt modifications
in accordance with ASC 470-50, Debt—Modifications and Extinguishments (“ASC 470-50”), and as such all
third-party costs incurred to modify the debt of $1.3 million were expensed. Additional financing costs of $22.0
million were incurred and were recorded as deferred financing costs with an amortization period of six years.

The Company bore interest on the LIBOR and reference-based loans of 7.75% and 8.50%, respectively and

on the LIBOR based second lien term loan of 11.00%.

November 9, 2012—November 24, 2013

On November 9, 2012, the Company entered into the November Financing Amendment (“November 2012

Financing Amendment”) for a new first lien term loan in the original principal amount of $800.0 million
(“November 2012 First Lien”), a Revolver loan facility in aggregate principal amount not to exceed $85.0
million and a new Second Lien credit agreement (“November 2012 Second Lien”), for an original principal
amount of $315.0 million. In August 2013, the Company amended its November 2012 First Lien for an
additional $90.0 million of incremental first lien term loan (“August 2013 First Lien”) before refinancing its debt
in November 2013, as described below.

The Company concluded that the November 2012 Financing Amendment was a debt extinguishment in

accordance with ASC 470-50, which requires the term loans be recorded at fair value. At the time of the
November 2012 Financing Amendment, the April 2012 Term Loan, as modified by the July Financing
Amendment, and the Second Lien facility had balances which equaled their fair value of $668.3 million and
$140.0 million, respectively, and as such all expenses paid to and on behalf of the lender were expensed. Third-
party financing related costs of $1.5 million were incurred and recorded as deferred financing costs with an
amortization period based on the remaining terms of the loans. The Company concluded that the August 2013
First Lien was a debt modification in accordance with ASC 470-50, and as such all third-party costs incurred to
modify the debt were expensed and additional financing costs of $1.3 million were incurred and recorded as
deferred financing costs with an amortization period based on the remaining term of the loan.

The Company accrued interest on the LIBOR based November 2012 First Lien and November 2012 Second

Lien of 7.75% and 10.25%, respectively. In addition the Company accrued interest on LIBOR and reference-
based Revolver loans of 7.75% and 8.50%, respectively.

During the year ended December 31, 2012 and the nine months ended September 30, 2013, the Company made

mandatory repayments on the term loan facilities in an aggregate amount of $2.7 million and $6.2 million,
respectively. For the years ended December 31, 2012 and 2013, amortization of $4.5 million and $0.3 million,
respectively, was included in interest expense in the consolidated statements of operations and comprehensive loss
related to deferred financing costs from the November 2012 Financing Amendment and the August 2013 First Lien.

105

In connection with the August 2013 First Lien, the interest rates for the term loan and the November 2012

Revolver remained the same as under the November 2012 First Lien.

Debt Refinancing—November 25, 2013

In November 2013, following its IPO, the Company repaid in full its November 2012 Second Lien of $315.0
million and increased the first lien term loan facility (“November 2013 First Lien”) by $166.2 million to $1,050.0
million, thereby reducing its overall indebtedness by $148.8 million. The Company also increased its Revolver
capacity by $40.0 million to $125.0 million, none of which was drawn down at the time of the increase. The
mandatory repayment of principal on the November 2013 First Lien was increased to approximately $2.6 million
at the end of each quarter. During the years ended December 31, 2013 and 2014, the Company made aggregate
mandatory repayments on the November 2013 First Lien of $2.6 million and $10.5 million, respectively. As of
December 31, 2014 the Company had $50.0 million outstanding under the Revolver. There was no change to the
maturity dates of the first lien facility and Revolver, which mature on November 9, 2019 and December 22,
2016, respectively. The Company uses the Revolver to assist with cash payments for acquisitions and minority
investments.

The Company concluded that the November 2013 First Lien was a debt extinguishment in accordance with

ASC 470-50, which requires the term loans be recorded at fair value. The November 2013 First Lien modified
the August 2013 First Lien and was recorded at face value which equaled fair value, and as such, all expenses
paid to and on behalf of the lender were expensed. Third-party financing related costs of $0.4 million were
incurred and recorded as deferred financing costs with an amortization period based on the remaining term of the
loan.

The loans automatically bear interest at the bank’s reference rate unless the Company gives notice to opt for
LIBOR-based interest rate loans. Effective November 25, 2013, the interest rate for a LIBOR based interest loan
was reduced to 4.00% plus the greater of the LIBOR rate or 1.00%. The interest rate for a reference rate loan was
reduced to 3.00% per annum plus the greater of the prime rate, the federal funds effective rate plus 0.50%, an
Adjusted LIBOR rate or 2.00%. There was no change to the interest rates for a Revolver loan. The interest rate
for an Alternate Base Rate (“ABR”) Revolver loan is 5.25% per annum plus the greater of the prime rate, the
federal funds effective rate plus 0.50%, an adjusted LIBOR rate or 2.25%. The interest rate for a LIBOR based
Revolver loan is 6.25% per annum plus the greater of the LIBOR rate or 1.50%. There is also a non-refundable
fee, equal to 0.50% of the daily unused principal amount of the Revolver payable in arrears on the last day of
each fiscal quarter.

Interest is payable on maturity of the elected interest period for a LIBOR-based interest loan, which can be

one, two, three or six months. Interest is payable at the end of each fiscal quarter for a reference rate loan term
loan or an ABR Revolver loan.

At December 31, 2013 and 2014, notes payable consisted of the following (in thousands):

LIBOR First Lien term loan . . . . . . . . . . . . . . . . . . . .
LIBOR Revolver loan . . . . . . . . . . . . . . . . . . . . . . . .

$1,047,375
—

$1,036,875
50,000

$1,047,375

$1,086,875

December 31,
2013

December 31,
2014

106

The maturity of the notes payable at December 31, 2014 is as follows (in thousands):

2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Revolver

$50,000
—
—
—
—

First Lien
Term Loan

$

10,500
10,500
10,500
10,500
994,875

$

Total

60,500
10,500
10,500
10,500
994,875

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$50,000

$1,036,875

$1,086,875

Interest

The Company recorded $126.2 million, $98.5 million and $57.4 million in interest expense for the years

ended December 31, 2012, 2013 and 2014, respectively.

The following table provides a summary of loan interest rates incurred and interest expense for the years

ended December 31, 2012, 2013 and 2014 (in thousands):

Interest rate—LIBOR . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest rate—reference . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-refundable fee—unused facility . . . . . . . . . . . . . . . .
Interest expense and service fees . . . . . . . . . . . . . . . . . . . .
Amortization of deferred financing fees . . . . . . . . . . . . . .
Amortization of net present value of deferred

consideration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest recorded on extinguishment of term loans . . . . . .
Accretion of present value of deferred bonus

payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense for capital lease obligations . . . . . . . . . .
Interest expense for deferred consideration promissory

note . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended
December 31, 2012

Year Ended
December 31, 2013

Year Ended
December 31, 2014

6.25%-11.00% 5.00%-10.25%
8.50%
0.50%

8.50%
0.50%

5.00%-7.75%
8.50%
0.50%

$
$

$
$

$
$

$
$

$

52,922
4,466

1,093
67,611

73
—

—
—

126,165

$
$

$
$

$
$

$
$

$

85,327
260

1,590
10,833

111
—

267
61

98,449

$
$

$
$

$
$

$
$

$

56,247
83

183
—

1
503

280
117

57,414

Debt Covenants

The November 2013 First Lien requires that the Company maintain one financial covenant, based on

EBITDA coverage.

There are also restrictions on the payment of dividends, as well as reporting requirements. Additionally, the
First Lien term loan facility contains certain negative covenants and defines certain events of default, including a
change of control and non-payment of principal and interest, among others, which could result in amounts
becoming payable prior to their maturity dates. The Company was in compliance with all covenants at
December 31, 2014.

Substantially all of the Company’s assets are pledged as collateral for the outstanding loan commitments
with the exception of certain excluded equity interests and certain restricted cash balances and bank deposits
permitted under the terms of the November 2013 First Lien.

107

9. Stockholders’ Equity

Preferred Stock

The Company has 5,000,000 shares of authorized preferred stock, par value $0.0001. There were no

preferred shares issued or outstanding as of December 31, 2013 and 2014.

Common Stock

The Company has 500,000,000 shares of authorized common stock, par value $0.0001.

Voting Rights

All holders of common stock are entitled to one vote per share.

Series E Preferred Stock

Prior to the Company’s IPO, the Company had 150,000 authorized shares of series E preferred stock, par

value $0.01 (“Series E”).

Dividends

Holders of the Series E were entitled to receive dividends, when, as and if dividends were declared by the

board of the Company and would have accumulated, whether or not dividends were declared. The Series E were
issued on December 22, 2011 and accrued a cumulative dividend at the rate of 12% per annum, based on a 360-
day year consisting of twelve 30-day months, compounded on the last day of each calendar quarter beginning
December 31, 2012.

Redemption

The Series E was redeemable in whole or in part by the Company at a price equal to the liquidation
preference amount of $1,000 per share, plus accrued dividend amounts at the date of redemption. On April 20,
2012, in connection with the financing from the April 2012 Term Loan, the Company redeemed all of the
outstanding shares of Series E for $150.0 million plus accrued dividends of $6.0 million.

10. Stock-Based Compensation

The Company follows the provisions of ASC 718, Compensation—Stock Compensation (“ASC 718”),
which requires employee stock-based payments to be accounted for under the fair value method. Under this
method, the Company is required to record compensation cost based on the estimated fair value for stock-based
awards granted over the requisite service periods for the individual awards, which generally equals the vesting
periods. The Company uses the straight-line amortization method for recognizing stock-based compensation
expense.

The Company estimates the fair value of employee stock options on the date of grant using the Black-

Scholes option-pricing model, which requires the use of highly subjective estimates and assumptions. For
restricted stock awards granted, the Company estimates the fair value of each restricted stock award based on the
closing trading price of its common stock on the date of grant.

2012 Restricted Stock Awards

Unless otherwise determined by the Company’s board of directors, stock-based awards granted prior to the

IPO generally vest over a four-year period or had vesting that was dependent on the achievement of specified
performance targets. The fair value of these stock-based awards was determined as of the grant date of each
award using an option-pricing model and assuming no pre-vesting forfeiture of the awards.

108

Given the absence of an active trading market for the Company’s common stock prior to the completion of

its IPO, the fair value of the equity interests underlying stock-based awards was determined by the Company’s
management. In doing so, valuation analyses were prepared in accordance with the guidelines outlined in the
American Institute of Certified Public Accountants Practice Aid, Valuation of Privately-Held-Company Equity
Securities Issued as Compensation, and were used by the Company’s management to assist in determining the
fair value of the equity interests underlying its stock-based awards. Each equity interest was granted with a
“threshold amount” meaning that the recipient of an equity security only participated to the extent that the
Company appreciated in value from and after the date of grant of the equity interest (with the value of the entity
as of the grant date being the “threshold amount”). The assumptions used in the valuation models were based on
future expectations combined with management’s judgment. In the absence of a public trading market, the
Company’s management exercised significant judgment and considered numerous objective and subjective
factors to determine the fair value of the stock-based awards as of the date of each award. These factors included:

•

•

•

•

•

•

•

•

•

•

•

•

contemporaneous or retrospective valuations for the Company and its securities;

the rights, preferences, and privileges of the stock-based awards relative to each other as well as to the
existing shareholders;

lack of marketability of the Company’s equity securities;

historical operating and financial performance;

the Company’s stage of development;

current business conditions and projections;

hiring of key personnel and the experience of the Company’s management team;

risks inherent to the development of the Company’s products and services and delivery of its solutions;

trends and developments in the Company’s industry;

the threshold amount for the stock-based awards and the values at which the stock-based awards would
vest;

the market performance of comparable publicly traded companies;

likelihood of achieving a liquidity event, such as an IPO or a merger or acquisition of the Company
given prevailing market conditions; and

• U.S. and global economic and capital market conditions.

The Company completed its IPO in October 2013, and determined that the performance targets associated

with the performance-based stock awards were met in full and consequently the performance-based stock awards
would be fully vested. However, effective prior to the first day of public trading of the Company’s common
stock, the Company accelerated the vesting of 2,167,870 shares of common stock issued in respect of the time-
based stock awards and modified the vesting of 3,574,637 shares issued in respect of the performance-based
stock awards so that 2,580,271 shares of common stock were fully vested and 994,366 shares of common stock
will follow the same vesting schedule as the time-based stock awards that were granted on the same date as such
performance-based stock awards.

The Company recognized stock-based compensation expense of approximately $1.4 million for the shares
of common stock issued in respect of the performance-based stock awards that vested at closing of its IPO and
$2.4 million for the acceleration of vesting for a portion of the shares of common stock issued in respect of
previously unvested time-based stock awards.

Total stock-based compensation expense recognized for the time-based vesting stock awards was $2.3
million and $6.5 million for the years ended December 31, 2012 and 2013, respectively. No compensation
expense was recognized for the year ended December 31, 2012 for the performance-based stock awards, since in

109

the opinion of management, it was not then probable that any of the performance targets necessary for the
performance-based stock awards to vest would have been met prior to their expiration. Total stock-based
compensation expense recognized for the performance-based stock awards was $1.4 million for the year ended
December 31, 2013, since the performance targets necessary for the performance-based stock awards were met
prior to their expiration. The Company will recognize a recovery of expense if the actual forfeiture rate for the
time-based stock awards is higher than estimated.

The following tables present a summary of the 2012 restricted stock awards activity for the year ended

December 31, 2014 for restricted stock awards that were granted prior to the Company’s IPO:

Non-Vested at December 31, 2013
Forfeitures
Vested

Non-Vested at December 31, 2014

2012 Restricted Stock Awards

1,456,666
(50,536)
(647,008)

759,122

In connection with the IPO the Company granted restricted stock units under the prior equity plan. The

following table provides a summary of the restricted stock units that were granted in connection with the IPO
under this plan and the non-vested balance as of December 31, 2014:

Non-vested at December 31, 2013
Vested and unissued

Non-vested at December 31, 2014

Restricted Stock Units

288,014
(132,920)

155,094

Weighted
Average
Grant Date
Fair Value

$12.00
$12.00

$12.00

2013 Stock Incentive Plan

The 2013 Stock Incentive Plan (the “2013 Plan”) of the Company became effective upon the closing of our
IPO. The 2013 Plan of the Company provides for the grant of options, stock appreciation rights, restricted stock,
restricted stock units and other stock-based awards to employees, officers, directors, consultants and advisors of
the Company. Under the 2013 Plan, the Company may issue up to 18,000,000 shares of the Company’s common
stock. At December 31, 2014, 11,161,682 shares were available for grant under the 2013 Plan.

For stock options issued under the 2013 Plan, the fair value of each option is estimated on the date of grant,

and an estimated forfeiture rate is used when calculating stock-based compensation expense for the period.
Unless otherwise approved by the Company’s board of directors, stock options typically vest over four years and
the Company recognizes compensation expense on a straight-line basis over the requisite service period of the
award. The Company uses the Black-Scholes option pricing model to estimate the fair value of stock option
awards and determine the related compensation expense. The weighted-average assumptions used to compute
stock-based compensation expense for awards granted under the 2013 Stock Incentive Plan during the years
ended December 31, 2013 and 2014 are as follows:

Risk-free interest rate
Expected volatility
Expected life (in years)
Expected dividend yield

110

2013

2014

1.9% 2.1%
60.0% 58.3%
6.25
—

6.25
—

The risk-free interest rate assumption was based on the U.S. Treasury zero-coupon bonds with maturities

similar to those of the expected term of the award being valued. The Company bases its estimate of expected
volatility using volatility data from comparable public companies in similar industries and markets because there is
currently limited public history for the Company’s common stock, and therefore, a lack of market-based company-
specific historical and implied volatility information. The weighted-average expected life for employee options
reflects the application of the simplified method, which represents the average of the contractual term of the options
and the weighted-average vesting period for all option tranches. The simplified method has been used since the
Company does not have sufficient historical exercise data to provide a reasonable basis upon which to estimate
expected term due to a limited history of stock option grants. The assumed dividend yield was based on the
Company’s expectation of not paying dividends in the foreseeable future. In addition, the Company has estimated
expected forfeitures of stock options based on management’s judgment due to the limited historical experience of
forfeitures. The forfeiture rate was not material to the calculation of stock-based compensation expense.

The following table provides a summary of the Company’s stock options as of December 31, 2014 and the
stock option activity for all stock options granted under the 2013 Plan during the year ended December 31, 2014
(in thousands except exercise price):

Outstanding at December 31, 2013

Granted
Exercised
Canceled

Outstanding at December 31, 2014

Exercisable at December 31, 2014

Expected to vest after December 31, 2014(1)

Exercisable as of December 31, 2014 and expected to vest

thereafter(2)

Stock
Options

5,619,671
129,013
(11,390)
(329,335)
5,407,959

Weighted-
Average
Exercise
Price

$12.00
$14.80
$12.00
$12.03
$12.07

1,556,275

$12.00

3,795,293

$12.09

5,351,568

$12.06

Weighted-
Average
Remaining
Contractual Term
(In Years)

Aggregate
Intrinsic
Value(3)

8.8

8.8

8.8

8.8

$34,487

$10,007

$24,064

$34,071

(1) This represents the number of unvested options outstanding as of December 31, 2014 that are expected to

vest in the future, which have been reduced using an estimated forfeiture rate.

(2) This represents the number of vested options as of December 31, 2014 plus the number of unvested options
outstanding as of December 31, 2014 that are expected to vest in the future, which have been reduced using
an estimated forfeiture rate.

(3) The aggregate intrinsic value was calculated based on the positive difference between the estimated fair

value of the Company’s common stock on December 31, 2014 of $18.43 per share, or the date of exercise,
as appropriate, and the exercise price of the underlying options.

Unless otherwise determined by the Company’s board of directors, restricted stock awards granted under the

2013 Plan generally vest annually over a four-year period. The following table provides a summary of the
Company’s restricted stock award activity for the 2013 Plan during the year ended December 31, 2014:

Non-vested at December 31, 2013

Granted
Vested
Canceled

Non-vested at December 31, 2014

111

Restricted Stock Awards

714,928
313,840
(219,812)
(113,644)
695,312

Weighted
Average
Grant Date
Fair Value

$12.00
$13.11
$12.28
$12.08
$12.40

Unless otherwise determined by the Company’s board of directors, restricted stock units granted under the

2013 Plan generally vest monthly over a four-year period. The following table provides a summary of the
Company’s restricted stock unit activity for the 2013 Plan during the year ended December 31, 2014:

Non-vested at December 31, 2013

Vested and unissued

Non-vested at December 31, 2014

All Plans

Restricted Stock Units

461,556
(120,395)

341,161

Weighted
Average
Grant Date
Fair Value

$12.00
$12.00

$12.00

The following table presents total stock-based compensation expense recorded in the consolidated statement

of operations and comprehensive loss for all 2012 restricted stock awards and units issued prior to the
Company’s IPO in October 2013 and all awards granted under the 2013 Plan in connection with or subsequent to
the IPO (in thousands):

Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Engineering and development
. . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . .

$

26
266
133
1,883

$

126
459
267
9,911

$

547
1,585
883
13,028

Total operating expense . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$2,308

$10,763

$16,043

2012

2013

2014

The following table provides a summary of the unrecognized compensation expense for the Company’s
2012 restricted stock awards and units and the 2013 Plan awards by plan and type of award as of December 31,
2014 (in thousands):

Unrecognized Compensation
Expense at December 31, 2014

2012 Restricted Stock Awards . . . . . . . . . . . . . .
2012 Restricted Stock Unit Awards . . . . . . . . . .
2013 Plan Stock Option Awards . . . . . . . . . . . .
2013 Plan Restricted Stock Awards . . . . . . . . . .
2013 Plan Restricted Stock Unit Awards . . . . . .

$
$
$
$
$

653
1,820
25,963
7,968
4,068

Weighted
Average
Period To Be
Recognized

1.3 years
1.2 years
2.8 years
2.7 years
2.8 years

11. Dividend

On November 9, 2012, the Company paid a dividend in the aggregate amount of $300.0 million to
shareholders and non-vested shareholders of the Company. The Company paid a $289.5 million dividend to
existing shareholders of the Company and $10.5 million to the non-vested shareholders of the Company. At the
time the dividend was paid, a special authorization was made by the board of directors of the Company to allow
the non-vested shareholders to participate since at that date the non-vested shareholders were not entitled to
receive a dividend. The non-vested shareholders’ participation was subject to certain aggregate payments first
being made to the existing shareholders of the Company which had not yet been met. For accounting purposes
the dividend paid to the non-vested shareholders is treated as a modification of the original non-vested share
award resulting in the measurement of compensation expense equal to the amount of the dividend. Certain of the
non-vested shareholders were required to enter into clawback arrangements whereby if the non-vested
shareholder’s employment with the Company terminated under certain defined conditions prior to the non-vested

112

shareholder’s vesting in the non-vested shares, all or a portion of the dividend would be required to be repaid to
the Company. Compensation expense related to the dividend amount subject to clawback arrangements with a
future service requirement were being recognized over the future service period. Generally, the amount of the
dividend subject to clawback reduced over time as the non-vested shares vest. For the dividend paid to the non-
vested shareholders, $9.8 million was recorded in general and administrative expense in the year ended
December 31, 2012 since this dividend amount was not attributable to a future service requirement by the class
non-vested shareholders. The Company recorded the remaining $0.7 million of compensation expense during
2013.

12. Redeemable Non-Controlling Interest

In connection with a 2013 equity investment in JDI Backup Ltd., where the Company acquired a controlling

interest, the agreement provided for a put option for the then NCI shareholders to put the remaining equity
interest to the Company within pre-specified put periods. As the NCI is subject to a put option that is outside the
control of the Company, it is deemed a redeemable non-controlling interest and not recorded in permanent
equity, and is presented as mezzanine redeemable non-controlling interest on the consolidated balance sheet, and
is subject to the guidance of the Securities and Exchange Commission (“SEC”) under ASC 480-10-S99,
Accounting for Redeemable Equity Securities.

The difference between the $20.8 million initial fair value of the redeemable non-controlling interest and the

value expected to be paid upon exercise of the put option is being accreted over the period commencing
December 11, 2013 and up to the end of the first put option period, which commences on the 18-month
anniversary of the acquisition date. Adjustments to the carrying amount of the redeemable non-controlling
interest are charged to additional paid-in capital. Non-controlling interest arising from the application of the
consolidation rules is classified within the total stockholders’ equity with any adjustments charged to net loss
attributable to non-controlling interest in a consolidated subsidiary in the consolidated statement of operations
and comprehensive loss.

During the year ended December 31, 2014, the Company paid $4.2 million to increase its investment in the
privately-held company and entered into an amendment to the put option with the NCI shareholders. During the
year ended December 31, 2014, due to the Company’s assessment of financial performance and forecasted
profitability, the Company changed its estimate of the expected exercise amount of the put option. The change in
estimate resulted in the fair value of the put option increasing to $30.5 million. On January 13, 2015, the
Company entered into an agreement to acquire the remaining interests owned by the NCI shareholders for $30.5
million, which is payable in three equal installments on January 13, 2015, June 15, 2015 and September 15,
2015.

13. Income Taxes

The Company accounts for income taxes in accordance with authoritative guidance, which requires the use

of the asset and liability method. Under this method, deferred income tax assets and liabilities are determined
based upon the difference between the consolidated financial statement carrying amounts and the tax basis of
assets and liabilities and are measured using the enacted tax rate expected to apply in the years in which the
differences are expected to be reversed.

The domestic and foreign components of loss before income taxes for the periods presented (in thousands):

United States . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

December 31,
2012

$(216,478)

—

Year Ended

December 31,
2013

$(158,481)
(2,894)

December 31,
2014

$(17,002)
(27,603)

Total loss before income taxes . . . . . . . . .

$(216,478)

$(161,375)

$(44,605)

113

The components of the provision (benefit) for income taxes consisted of the following (in thousands):

December 31,
2012

Year Ended

December 31,
2013

December 31,
2014

Current:
U.S. federal . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ —
407
—

Total current provision . . . . . . . . . . . . . . . . . . .

407

Deferred:
U.S. federal . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in valuation allowance . . . . . . . . . . . . .

Total deferred provision . . . . . . . . . . . . . . . . . .

(64,295)
(13,315)
—
—

(77,610)

$ —
267
914

1,181

(50,007)
(8,852)
(1,590)
55,672

(4,777)

$

781
183
1,582

2,546

(581)
(3,983)
(5,310)
13,514

3,640

Total expense (benefit) . . . . . . . . . . . . . . . . . . .

$(77,203)

$ (3,596)

$ 6,186

During 2013, the Company’s net deferred tax liability was eliminated due mainly to a reduction in a
deferred liability related to definite-lived intangibles and for current period losses resulting in an increase to
offsetting deferred tax assets. On December 22, 2011, the Company was acquired by Holdings. The Company
recorded its intangible assets at fair value as a result of the acquisition. For U.S. GAAP purposes the definite-
lived intangible assets have accelerated amortization, while for tax purposes the intangible assets maintained
their historical basis and lives. As such, a deferred tax liability was established through purchase accounting. The
reversal of the 2012 deferred tax liability in 2013 resulted in a deferred tax benefit in 2013. The Company
established a valuation allowance on substantially all of their deferred tax assets during the year ended
December 31, 2013. The benefit had been reduced after the establishment of the valuation allowance by the
deferred tax expense associated with the tax amortization of assets that have an indefinite life for U.S. GAAP
purposes. The state income tax is primarily driven by states who tax the Company based on a gross margin tax.
The Company also has subsidiaries in Brazil and India that are generating taxable income and are driving the
current foreign tax.

The following table presents a reconciliation of the statutory federal rate, and the Company’s effective tax

rate, for the periods presented:

December 31,
2012

Year Ended

December 31,
2013

December 31,
2014

U.S. federal taxes at statutory rate . . . . . . . . . . . . . . . . . .
State income taxes, net of federal benefit . . . . . . . . . . . . .
Nondeductible stock-based compensation . . . . . . . . . . . .
Nondeductible transaction costs . . . . . . . . . . . . . . . . . . . .
Other foreign permanent differences . . . . . . . . . . . . . . . .
Credits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign rate differential . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in valuation allowance—U.S.
. . . . . . . . . . . . . . .
Change in valuation allowance—foreign . . . . . . . . . . . . .
Rate change . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prior year true-up stock-based compensation—U.S.
. . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

34.0%
3.6
(0.4)
(0.6)
—
—
—
—
—
0.4
—
(1.3)

35.7%

34.0%
3.2
(0.7)
(1.1)
—
—
(0.2)
(34.0)
(0.5)
0.4
—
1.1

2.2%

34.0%
5.9
(2.5)
(1.0)
(2.5)
0.6
(11.7)
(23.2)
(7.0)
(1.1)
(2.0)
(3.4)

(13.9)%

114

The provision (benefit) for income taxes shown on the consolidated statements of operations differs from

amounts that would result from applying the statutory tax rates to income before taxes primarily because of state
income taxes, the impact of changes in state apportionment, jurisdiction mix of earnings, nondeductible
expenses, as well as the application of valuation allowances against U.S. and foreign assets.

The significant components of the Company’s deferred income tax assets and liabilities as of December 31,

2013 and December 31, 2014 are as follows (in thousands):

Deferred income tax assets:
Net operating loss carry forward . . . . . . . . . . . . . . . . . . . .
Credit carryforward . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred compensation . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other reserves . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . .

2013

2014

$ 87,784
—
1,598
556
11,622
5,848
2,788

$ 70,070
724
910
571
18,385
4,200
5,360

Total deferred income tax assets . . . . . . . . . . . . . . . . . . . .

110,196

100,220

Deferred income tax liabilities:
Purchased intangible assets . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill
. . . . . . . . . . . . . . . . . . . . . . . . . .
Property and equipment

Total deferred income tax liabilities . . . . . . . . . . . . . . . . .
Valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(56,848)
(10,736)
(16)

(67,600)
(55,786)

(32,315)
(17,404)
(2,852)

(52,571)
(69,271)

Net deferred income tax assets/(liabilities) . . . . . . . . . . . .

$ (13,190)

$ (21,622)

The Company files income tax returns in the United States for federal income taxes and in various state

jurisdictions. The Company also files in several foreign jurisdictions. In the normal course of business, the
Company is subject to examination by tax authorities throughout the world. Since the Company is in a loss carry-
forward position, the Company is generally subject to U.S. federal and state income tax examinations by tax
authorities for all years for which a loss carry-forward is available. The Company is subject to tax examinations
in Brazil, India and Singapore for 2013 and the United Kingdom from 2010 through 2013.

The Company recognizes, in its consolidated financial statements, the effect of a tax position when it is
more likely than not, based on the technical merits, that the position will be sustained upon examination. The
Company has no unrecognized tax positions at December 31, 2013 and December 31, 2014 that would affect its
effective tax rate. The Company does not expect a significant change in the liability for unrecognized tax benefits
in the next 12 months.

The Company regularly assesses its ability to realize its deferred tax assets. Assessing the realization of
deferred tax assets requires significant management judgment. In determining whether its deferred tax assets are
more likely than not realizable, the Company evaluated all available positive and negative evidence, and
weighted the evidence based on its objectivity. Evidence the Company considered included:

• NOLs incurred from the Company’s inception to December 31, 2014;

• Expiration of various federal and state tax attributes;

• Reversals of existing temporary differences;

• Composition and cumulative amounts of existing temporary differences; and

•

Forecasted profit before tax.

115

As of December 31, 2014, the Company is in a cumulative pre-tax book loss position for the past three
years. The Company has generated significant NOLs since inception, and as such, it has no U.S. carryback
capacity. The Company has a history of expiring state NOLs. The Company scheduled out the future reversals of
existing deferred tax assets and liabilities and concluded that these reversals did not generate sufficient future
taxable income to offset the existing net operating losses. After consideration of the available evidence, both
positive and negative, the Company has recorded a valuation allowance of $69.3 million as of December 31,
2014. The provision for income taxes results from a combination of the activities of the Company’s domestic and
foreign subsidiaries.

For the years ended December 31, 2012, 2013 and 2014, the Company has recognized a tax expense

(benefit) of $(77.2) million, $(3.6) million and $6.2 million, respectively, in the consolidated statements of
operations and comprehensive loss. The income tax expense for the year ended December 31, 2014 is primarily
attributable to a provision for foreign taxes of $1.8 million, U.S. alternative minimum taxes of $0.5 million and
$0.2 million of state taxes. The remaining balance of $3.6 million for the year ended December 31, 2014 is
primarily attributable to an increase in U.S. deferred tax liabilities due to the differences in the accounting
treatment of goodwill under U.S. GAAP and the tax accounting treatment for goodwill of $5.8 million of U.S.
federal and state deferred taxes, partially offset by a foreign deferred benefit of $2.2 million related to the
reductions of deferred liabilities created in purchase accounting.

As of December 31, 2014, the Company had NOL carry-forwards available to offset future U.S. federal

taxable income of approximately $158.9 million and future state taxable income by approximately $158.5
million. These NOL carry-forwards expire on various dates through 2033. The Company has $0.4 million of U.S.
capital loss carry-forwards which will expire in 2018. $0.8 million of the U.S. federal NOL carry-forward and
$0.2 million of the state NOL carry-forwards are from excess stock-based compensation, for which the benefit
will be recorded to additional paid-in capital when recognized. As of December 31, 2014, the Company had NOL
carry-forwards in foreign jurisdictions available to offset future foreign taxable income by approximately $37.2
million. India has loss carry-forwards totaling $2.7 million that expire in 2021. The Company also has loss carry-
forwards in the United Kingdom of $34.3 million which carry-on indefinitely.

Utilization of the NOL carry-forwards may be subject to an annual limitation due to the ownership

percentage change limitations under Section 382 of the Internal Revenue Code (“Section 382 limitation”).
Ownership changes can limit the amount of net operating loss and other tax attributes that a company can use
each year to offset future taxable income and taxes payable. In connection with a change in control in 2011 the
Company was subject to Section 382 annual limitations of $77.1 million against the balance of NOL carry-
forwards generated prior to the change in control in 2011. Through December 31, 2013 the Company
accumulated the unused amount of Section 382 limitations in excess of the amount of NOL carry-forwards that
were originally subject to limitation. Therefore these unused NOL carry-forwards are available for future use to
offset taxable income. The Company has completed an analysis of changes in its ownership from 2011, through
its IPO, to December 31, 2013. The Company concluded that there was not a Section 382 ownership change
during this period and therefore any NOLs generated through December 31, 2013, are not subject to any new
Section 382 annual limitations on NOL carry-forwards. On November 20, 2014, the Company completed a
follow-on offering of 13,000,000 shares of common stock. The underwriters also exercised their overallotment
option to purchase an additional 1,950,000 shares of common stock from the selling stockholders. The Company
has performed an analysis of the impact of this offering and determined that no Section 382 change in ownership
has occurred. As a result, all unused NOL carry-forwards at December 31, 2014 are available for future use to
offset taxable income.

Permanent Reinvestment of Foreign Earnings

The Company considers the operating earnings of its non-United States subsidiaries to be indefinitely

invested outside the United States under ASC 740-30 based on estimates that future and domestic cash
generation will be sufficient to meet future domestic cash needs. The Company has three cumulatively profitable

116

foreign jurisdictions, Brazil, India and U.A.E., which have generated approximately $8.2 million of profits
outside of the United States. If the Company were to repatriate these cumulative profits, there would be sufficient
United States net operating losses to offset the tax impact of the repatriation. Should the Company decide to
repatriate foreign earnings the Company would have to adjust the income tax provision in the period it
determined that the earnings will no longer be indefinitely vested outside the United States. A provision has not
been made for U.S. or additional non-U.S. taxes on the $8.2 million of undistributed earnings because we plan to
keep these amounts permanently reinvested overseas except for instances where we can remit such earnings to
the U.S. without an associated net tax cost. However, to the extent such foreign earnings were remitted in the
future a deferred tax liability of $1.2 million would be recorded.

14. Severance and Other Exit Costs

In connection with acquisitions, the Company may evaluate its data center, sales and marketing, support and
engineering operations and the general and administrative function in an effort to eliminate redundant costs. As a
result, the Company may incur charges for employee severance, exiting facilities and restructuring data center
commitments and other related costs. During the year ended December 31, 2014, the Company implemented
plans to further integrate and consolidate its data center, support and engineering operations, resulting in
severance and facility exit costs. The severance charges are associated with eliminating approximately 90
positions across primarily support, engineering operations and sales and marketing. The Company incurred
severance costs of $2.3 million in the year ended December 31, 2014 related to these restructuring activities. The
employee-related charges associated with these restructurings were completed during the year ended
December 31, 2014. The Company has paid $1.7 million of severance costs during the year ended December 31,
2014 and accrued a severance liability of $0.6 million as of December 31, 2014 related to these severance costs.

The Company has incurred facility costs associated with closing offices in Redwood City, California and

Englewood, Colorado. At the time of closing these offices, the Company had remaining lease obligations of
approximately $3.0 million for these vacated facilities through March 31, 2018. The Company recorded a
facilities charge for these future lease payments, less expected sublease income, of $2.1 million during the year
ended December 31, 2014. Of the $2.1 million facilities charge, $1.8 million is included in cost of revenue and
$0.3 million is included in general and administrative expense in the Company’s consolidated statement of
operations and comprehensive loss.

The following table provides a summary of the activity for the year ended December 31, 2014 related to the

Company’s severance and other exit costs accrual (in thousands):

Balance at December 31, 2013 . . . . . . . . . . . . . . .
Severance and other exit cost charges . . . . . . . . .
Cash paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Balance at December 31, 2014 . . . . . . . . . . . . . . .

$ —
2,320
(1,726)

$

594

$ —
2,140
(285)

$ —
4,460
(2,011)

$1,855

$ 2,449

Employee Severance

Facilities

Total

The following table presents severance charges recorded in the consolidated statement of operations and

comprehensive loss for the periods presented (in thousands):

Year Ended
December 31, 2014

Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . .
Engineering and development . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . .

Total severance charges . . . . . . . . . . . . . . . . . . . . . . . .

$ 517
301
960
542

$2,320

117

15. Commitments and Contingencies

Operating Leases

The Company has operating lease commitments for certain facilities and equipment that expire on various
dates through 2026. The following table outlines future minimum annual rental payments under these leases at
December 31, 2014 (in thousands):

Year Ending December 31,

2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Amount

$ 8,451
8,378
7,181
5,093
5,000
19,949

Total minimum lease payments . . . . . . . . . . . . . . . . . . . . . . . .

$54,052

Total rent expense incurred under non-cancellable operating leases for the years ended December 31, 2012,

2013 and 2014, were $2.7 million, $8.9 million and $9.8 million, respectively.

Contingencies

From time to time, the Company is involved in legal proceedings or subject to claims arising in the ordinary

course of its business. The Company is not presently a party to any legal proceedings that in the opinion of
management, if determined adversely to the Company, would have a material adverse effect on its business,
financial condition, operating results or cash flow. Regardless of the outcome, litigation can have an adverse
impact on the Company because of defense and settlement costs, diversion of management resources and other
factors.

16. Employee Benefit Plans

The Company has a defined contribution plan established under Section 401(k) of the Internal Revenue
Code (the “401(k) Plan”), which covers substantially all employees. Employees are eligible to participate in the
401(k) Plan beginning on the first day of the month following commencement of their employment. The 401(k)
Plan includes a salary deferral arrangement pursuant to which participants may elect to reduce their current
compensation by up to the statutorily prescribed limit, equal to $17,500 in 2014, and have the amount of the
reduction contributed to the 401(k) Plan. Beginning January 1, 2013, the Company matched 100% of each
participant’s annual contribution to the 401(k) plan up to 3% of the participant’s salary and then 50% of each
participant’s contribution up to 2% of each participant’s salary. The match immediately vests 100%. Matching
contributions by the Company to the 401(k) Plan related to the 2013 and 2014 plan years were approximately
$1.2 million and $2.2 million, respectively. The Company did not make matching contributions to the 401(k)
Plan in the year ended December 31, 2012.

In connection with an acquisition in 2011, the Company assumed a defined contribution plan established

under Section 401(k) of the Internal Revenue Code (the “Dotster 401(k) Plan”), in which employees were
eligible to participate upon the date of hire. Under the Dotster 401(k) Plan, the Company matched 100% of each
participant’s annual contribution to the Dotster 401(k) Plan up to 3% of each participant’s salary and then 50% of
each participant’s annual contribution to the Dotster 401(k) Plan up to 2% of each participant’s salary. The match
immediately vested 100%. Matching contributions by the Company related to the 2012 and 2013 plan years in
the amounts of $0.2 million and $0.4 million, respectively, were made to the Dotster 401(k) Plan. The Dotster
401(k) plan merged with the Company’s 401(k) plan during the year ended December 31, 2014.

118

In connection with the HostGator acquisition in 2012, the Company assumed a defined contribution plan

established under Section 401(k) of the Internal Revenue Code (the “HostGator 401(k) Plan”), in which
employees were eligible to participate on the date of hire. Under the HostGator 401(k) Plan, the Company
matched 25% of each participant’s annual contribution up to 4% of each participant’s salary, vesting 100% after
three years of service. Matching contributions by the Company related to the 2012 and 2013 plan years in the
amounts of $0.1 million for each year, were made to the HostGator 401(k) Plan. The HostGator 401(k) plan
merged with the Company’s 401(k) plan during the year ended December 31, 2014.

17. Related Party Transactions

The Company has various agreements in place with related parties. Below are details of related party

transactions that occurred during the years ended December 31, 2012, 2013 and 2014.

The Company has contracts with entities for outsourced services. The ownership of these entities is held

directly or indirectly by family members of the Company’s chief executive officer, who is also a director of the
Company.

The following table presents the amount of related party transactions recorded in the consolidated

statements of operations and comprehensive loss and amounts included in accounts payable and accrued expense
in the consolidated balance sheets relating to services under these agreements for the periods indicated (in
thousands):

2012

2013

2014

Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Engineering and development
. . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . .

$4,600
300
1,000
900

$5,200
300
900
900

$ 7,400
600
1,700
700

Total related party transaction expense . . . . . . . . . . . . . . . . .

$6,800

$7,300

$10,400

Amount included in accounts payable or accrued expense . .

$ 200

$ 400

$ 1,300

The Company also has agreements with an entity that provides a multi-layered third-party security
application that is sold by the Company. The entity is collectively majority owned by the Company’s chief
executive officer, and two investors in the Company, one of whom is a director of the Company, and who are
beneficial owners, directly and indirectly, of equity in the Company. During the year ended December 31, 2014,
the Company’s principal agreement with this entity was amended which resulted in the accounting treatment of
expenses being recorded against revenue.

The following table presents the amount of related party transactions recorded in the consolidated

statements of operations and comprehensive loss and amounts included in accounts payable and accrued expense
in the consolidated balance sheets relating to services under these agreements for the periods indicated (in
thousands):

Revenue (contra)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ —
$2,200

$ —
$3,000

$ 600
$4,800

Total related party transaction expense . . . . . . . . . . . . . . . . . .

$2,200

$3,000

$5,400

Amount included in accounts payable or accrued expense . . .

$ 400

$ 700

$ 900

2012

2013

2014

18. Subsequent Events

With respect to the consolidated financial statements as of and for the year ended December 31, 2014, the

Company performed an evaluation of subsequent events through the date of this filing.

119

On January 13, 2015, the Company entered into an agreement to increase its investment in JDI Backup Ltd.

to 100%. See Notes 3 and 12.

19. Information about Geographic Areas

It is impracticable for the Company to provide revenue information by geography for December 31, 2012,

2013 and 2014 due to unavailability of geographic information for some subscribers acquired as part of previous
acquisitions as well as limitations in certain accounting systems that are currently in use. The following table
presents the amount of tangible long-lived assets by geographic area (in thousands):

United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
International

$49,269
446

$55,191
1,646

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$49,715

$56,837

2013

2014

20. Quarterly Financial Data (unaudited)

The following table presents the Company’s unaudited quarterly financial data (in thousands):

Revenue
Gross profit
Income (loss) from

operations

Net loss attributable to

Endurance International
Group Holdings, Inc.

Basic and diluted net loss
per share attributable to
Endurance International
Group Holdings, Inc.

For the three months ended:

March 31,
2013

June 30,
2013

Sept. 30,
2013

Dec. 31,
2013

March 31,
2014

June 30,
2014

Sept. 30,
2014

Dec. 31,
2014

$122,741 $128,222 $132,913 $136,420 $145,750 $151,992 $160,167 $171,936
$ 35,533 $ 40,250 $ 45,748 $ 48,862 $ 56,559 $ 59,381 $ 62,751 $ 69,666

$ (12,234) $ (10,880) $ (4,335) $ (35,599) $ (5,499) $ (1,085) $

5,254 $ 13,808

$ (21,728) $ (42,958) $ (27,027) $ (67,474) $ (19,285) $ (13,448) $ (7,898) $ (2,204)

$

(0.22) $

(0.44) $

(0.28) $

(0.57) $

(0.15) $

(0.11) $

(0.06) $

(0.02)

In the three months ended December 31, 2013 net loss attributable to Endurance International Group

Holdings, Inc. included $24.9 million of expense attributable to bonus payments in connection with the
Company’s IPO. In addition, the three months ended December 31, 2013 included $9.7 million of stock-based
compensation expense primarily attributable to the acceleration of certain non-vested shares and the granting of
stock-based awards at the time of the IPO.

Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

Not applicable.

Item 9A. Controls and Procedures

Evaluation of Disclosure Controls and Procedures

As of December 31, 2014, our management, with the participation of our chief executive officer and chief

financial officer, evaluated the effectiveness of our disclosure controls and procedures. The term “disclosure
controls and procedures,” as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act, means controls
and other procedures of a company that are designed to ensure that information required to be disclosed by a
company in the reports that it files or submits under the Exchange Act is recorded, processed, summarized and
reported, within the time periods specified in the SEC’s rules and forms. Disclosure controls and procedures

120

include, without limitation, controls and procedures designed to ensure that information required to be disclosed
by a company in the reports that it files or submits under the Exchange Act is accumulated and communicated to
the company’s management, including its principal executive and principal financial officers, as appropriate to
allow timely decisions regarding required disclosure. Management recognizes that any controls and procedures,
no matter how well designed and operated, can provide only reasonable assurance of achieving their objectives
and management necessarily applies its judgment in evaluating the cost-benefit relationship of possible controls
and procedures. Based upon that evaluation of our disclosure controls and procedures as of December 31, 2014,
our chief executive officer and chief financial officer concluded that, as of such date, our disclosure controls and
procedures were effective at the reasonable assurance level.

Management’s Annual Report on Internal Control Over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial

reporting. Internal control over financial reporting is defined in Rules 13a-15(f) and 15d-15(f) under the
Exchange Act, as a process designed by, or under the supervision of our chief executive and chief financial
officers and effected by our board of directors, management and other personnel to provide reasonable assurance
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles and includes those policies and procedures that:

•

•

•

pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the
transactions and disposition of our assets;

provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial
statements in accordance with generally accepted accounting principles, and that our receipts and
expenditures are being made only in accordance with authorization of our management and directors; and

provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use
or disposition of our assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect
misstatements. Projections of any evaluation of effectiveness to future periods are subject to the risks that
controls may become inadequate because of changes in conditions, or that the degree of compliance with the
polices or procedures may deteriorate.

Under the supervision and with the participation of our management, our chief executive officer and chief

financial officer, we conducted an assessment of the effectiveness of our internal control over financial reporting
as of December 31, 2014. In making this assessment, we used criteria set forth in the 2013 framework established
by the Committee of Sponsoring Organizations of the Treadway Commission (COSO) in Internal Control-
Integrated Framework. Based on our assessment, we concluded that as of December 31, 2014, our internal
control over financial reporting was effective.

Our audited consolidated financial statements include the results of Directi, which we acquired on January 23,

2014, Webzai, which we acquired on August 12, 2014, BuyDomains, which we acquired on September 18, 2014
and Arvixe, which we acquired on October 31, 2014. The scope of our assessment of the effectiveness of our
internal control over financial reporting as of December 31, 2014, does not include the internal controls of Directi,
Webzai, BuyDomains and Arvixe as management determined that it would not be practical to conduct a sufficiently
comprehensive assessment of the internal controls of Directi, Webzai, BuyDomains and Arvixe based on the dates
of the acquisitions and management’s other time commitments. Guidance issued by the Securities and Exchange
Commission permits companies to exclude acquisitions from their assessment of internal control over financial
reporting for the first fiscal year in which the acquisition occurred. Directi, Webzai, BuyDomains and Arvixe
represented approximately 3% and (2)% of our total assets and net assets, respectively as of December 31, 2014 and
6% of our total revenues for the year ended December 31, 2014.

The effectiveness of our internal control over financial reporting as of December 31, 2014 has been audited

by BDO USA LLP, an independent registered public accounting firm, as stated in the following report:

121

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Board of Directors and Stockholders
Endurance International Group Holdings, Inc.
Burlington, Massachusetts

We have audited Endurance International Group Holdings, Inc.’s internal control over financial reporting as
of December 31, 2014 based on criteria established in Internal Control – Integrated Framework (2013) issued by
the Committee of Sponsoring Organizations of the Treadway Commission (the COSO criteria). Endurance
International Group Holdings, Inc.’s management is responsible for maintaining effective internal control over
financial reporting and for its assessment of the effectiveness of internal control over financial reporting,
included in the accompanying Management Report on Internal Control Over Financial Reporting appearing
under Item 9A. Our responsibility is to express an opinion on the Company’s internal control over financial
reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight
Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance
about whether effective internal control over financial reporting was maintained in all material respects. Our
audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a
material weakness exists, and testing and evaluating the design and operating effectiveness of internal control
based on the assessed risk. Our audit also included performing such other procedures as we considered necessary
in the circumstances. We believe that our audit provides a reasonable basis for our opinion.

A company’s internal control over financial reporting is a process designed to provide reasonable assurance
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles. A company’s internal control over financial reporting
includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail,
accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable
assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance
with generally accepted accounting principles, and that receipts and expenditures of the company are being made
only in accordance with authorizations of management and directors of the company; and (3) provide reasonable
assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the
company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that
controls may become inadequate because of changes in conditions, or that the degree of compliance with the
policies or procedures may deteriorate.

As indicated in the accompanying Item 9A, Management’s Report on Internal Control Over Financial
Reporting, management’s assessment of and conclusion on the effectiveness of internal control over financial
reporting did not include the internal controls of Directi, which was acquired on January 23, 2014, Webzai,
which was acquired on August 12, 2014, BuyDomains, which was acquired on September 18, 2014 and Arvixe
which was acquired on October 31, 2014, and which are included in the consolidated balance sheet of Endurance
International Group Holdings, Inc. as of December 31, 2014, and the related consolidated statement of operations
and comprehensive loss, stockholders’ equity, and cash flows for the year then ended. Directi, Webzai,
BuyDomains and Arvixe constituted 3% and (2)% of total assets and net assets, respectively as of December 31,
2014 and 6% of revenues for the year then ended. Management did not assess the effectiveness of internal control
over financial reporting of Directi, Webzai, BuyDomains and Arvixe because of the timing of the acquisitions
which were completed during 2014. Our audit of internal control over financial reporting of Endurance
International Group Holdings, Inc. also did not include an evaluation of the internal control over financial
reporting of Directi, Webzai, BuyDomains and Arvixe.

122

In our opinion, Endurance International Group Holdings Inc. maintained, in all material respects, effective

internal control over financial reporting as of December 31, 2014, based on the COSO criteria.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board

(United States), the consolidated balance sheet of Endurance International Group Holdings, Inc. as of
December 31, 2013 and 2014, and the related consolidated statement of operations and comprehensive loss,
stockholders’ equity and cash flows for each of the three years in the period ended December 31, 2014 and our
report dated February 27, 2015 expressed an unqualified opinion thereon.

/s/ BDO USA, LLP

Boston, Massachusetts

February 27, 2015

123

Changes in Internal Control over Financial Reporting

No change in our internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f)

under the Exchange Act) occurred during the fiscal quarter ended December 31, 2014 that has materially
affected, or is reasonably likely to materially affect, our internal control over financial reporting.

Item 9B. Other Information

Pursuant to Section 219 of the Iran Threat Reduction and Syria Human Rights Act of 2012, or ITRA, which

added Section 13(r) to the Exchange Act, we are required to disclose in our annual or quarterly reports, as
applicable, whether we or any of our affiliates knowingly engaged in certain activities, transactions or dealings
relating to Iran or with individuals or entities that are subject to sanctions under U.S. law. Disclosure is generally
required even where the activities, transactions or dealings were conducted in compliance with applicable law.

On July 2, 2013, the billing information for a subscriber account, or the Subscriber Account, was updated to
include Seyed Mahmoud Mohaddes, or Mohaddes. On September 16, 2013, the Office of Foreign Assets Control,
or OFAC, designated Mohaddes as a Specially Designated National, or SDN, pursuant to 31 C.F.R. Part 560.304.
On or around September 26, 2014, during a routine compliance scan of new and existing subscriber accounts, we
discovered that Mohaddes, a SDN, was named as an account contact for the Subscriber Account. We promptly
suspended the Subscriber Account, locked the domain name IOCUKLTD.COM, which was registered to the
Subscriber Account, and reported the domain name to OFAC as potentially the property of a SDN subject to
blocking pursuant to Executive Order 13599. Since September 16, 2013, when Mohaddes was added to the SDN
list, charges in the total amount of $120.35 were made to the Subscriber Account for web hosting and domain
privacy services. We have ceased billing for the Subscriber Account. To date, we have not received any
correspondence from OFAC regarding this matter.

On July 10, 2014, OFAC designated each of Stars Group Holding, or Stars, and Teleserve Plus SAL, or
Teleserve, as SDNs under Executive Order 13224, and their property became subject to blocking pursuant to the
Global Terrorism Sanctions Regulations, 31 C.F.R. Part 594. On July 15, 2014, as part of our compliance review
processes, we discovered that the domain names associated with each of Stars, STARSCOM.NET, and
Teleserve, TELESERVEPLUS.COM, or collectively, the Stars/Teleserve Domain Names, were registered
through our platform. We immediately took steps to suspend and lock the Stars/Teleserve Domain Names to
prevent them from being transferred or resolving to a website, and we promptly reported the Domain Names as
potentially blocked property to OFAC. We did not generate any revenue from the Stars/Teleserve Domain
Names between when they were added to the SDN list on July 10, 2014 and when we discovered that they were
registered through our platform on July 15, 2014. To date, we have not received any correspondence from OFAC
regarding the matter.

On July 15, 2014 during a compliance scan of all domain names on one of our platforms, we identified the

domain name KAHANETZADAK.COM, or the Domain Name, which was listed as an ‘also known as,’ or AKA,
of the entity Kahane Chai which operates as the American Friends of the United Yeshiva. Kahane Chai was
designated as a SDN on November 2, 2001 pursuant to Executive Order 13224. Because the Domain Name was
transferred into a customer account of one of our resellers, there was no direct financial transaction between us
and the registered owner of the Domain Name. The Domain Name was suspended upon our discovering it on our
platform, and we reported the Domain Name to OFAC as potentially the property of a SDN. To date, we have not
received any correspondence from OFAC regarding the matter.

In addition, Warburg Pincus LLC, or WP LLC, affiliates of which (i) beneficially own more than 10% of

our outstanding common stock and/or are members of our board of directors and (ii) beneficially own more than
10% of the equity interests of, and have the right to designate members of the board of directors of, Santander
Asset Management Investment Holdings Limited, or SAMIH, has informed us that, during the reporting period,
Santander Asset Management UK Limited, or Santander UK, an affiliate of SAMIH and WP LLC, engaged in

124

activities subject to disclosure pursuant to Section 219 of ITRA and Section 13(r) of the Exchange Act. As a
result, we are required to provide disclosure as set forth below pursuant to Section 219 of ITRA and Section 13(r)
of the Exchange Act. WP LLC has informed us that SAMIH has provided WP LLC with the information below
relevant to Section 219 of ITRA and Section 13(r) of the Exchange Act.

At the time of the events described below, SAMIH and its non-U.S. affiliates, including Santander UK, may

have been deemed to be under common control with us, but this statement is not meant to be an admission that
common control existed or exists. We have no control over or involvement in the activities of SAMIH or its non-
U.S. affiliates, including Santander UK, or any of its subsidiaries or predecessor companies, and we were not
involved in the preparation of, nor have we independently verified, the information provided by SAMIH to WP
LLC. The disclosure below does not relate to any activities conducted by us and does not involve us or our
management. The disclosure relates solely to activities conducted by SAMIH and its non-U.S. affiliates,
including Santander UK. We are not representing to the accuracy or completeness of the disclosure below, and
we undertake no obligation to correct or update this information.

We understand that SAMIH’s affiliates intend to disclose in their next annual or quarterly report that
Santander UK holds frozen savings and current accounts for three customers resident in the United Kingdom
who are currently designated by the United States for terrorism. The accounts held by each customer were
blocked after the customer’s designation and remained blocked and dormant throughout 2014. No revenue has
been generated by Santander UK on these accounts. The bank account held for one of these customers was closed
in the fourth quarter of 2014.

We also understand that SAMIH’s affiliates intend to disclose in their next annual or quarterly report that an
Iranian national, resident in the United Kingdom, who is currently designated by the United States under the Iran
Financial Sanctions Regulations and the Weapons of Mass Destruction Proliferators Sanctions Regulations, or
the NPWMD sanctions program, holds a mortgage with Santander UK that was issued prior to any such
designation. No further drawdown has been made or would be permitted under this mortgage although Santander
UK continues to receive repayment installments. In 2014, total revenue in connection with the mortgage was
approximately £2,580 and net profits were negligible relative to the overall profits of Santander UK. The same
Iranian national also holds two investment accounts with Santander UK. The accounts have remained frozen
during 2014. The investment returns are being automatically reinvested, and no disbursements have been made to
the customer. Total revenue for the Banco Santander group in connection with the investment accounts was £250
and net profits were negligible relative to the overall profits of Banco Santander, S.A.

We also understand that SAMIH’s affiliates intend to disclose in their next annual or quarterly report that
during the third quarter of 2014, Santander UK identified a United Kingdom national designated by the United
States under the NPWMD sanctions program who holds a business account. No transactions were made, and the
account was closed in the fourth quarter of 2014. No revenue or profit has been generated.

We also understand that SAMIH’s affiliates intend to disclose in their next annual or quarterly report that
during the third quarter of 2014, Santander UK identified a United Kingdom national designated by the United
States for reasons of terrorism who held a personal current account and a personal credit card account, both of
which were closed in the third quarter of 2014. Although transactions took place on the current account during
the third quarter of 2014, revenue and profits generated were negligible. No transactions took place on the credit
card.

125

PART III

Item 10. Directors, Executive Officers, and Corporate Governance

The information required by this item is incorporated by reference from the information disclosed under the

heading “Management and Corporate Governance” and under the subheading “Section 16(a) Beneficial
Ownership Reporting Compliance” in our definitive proxy statement for the 2015 Annual Meeting of
Stockholders, which we intend to file with the SEC within 120 days of the end of the fiscal year to which this
report relates.

We have adopted a Code of Business Conduct and Ethics that applies to our principal executive officer,
principal financial officer, principal accounting officer or controller, or persons performing similar functions. The
text of our Code of Business Conduct and Ethics is posted in the Corporate Governance section of our website,
www.endurance.com. We intend to disclose on our website any amendments to, or waivers from, our Code of
Business Conduct and Ethics that are required to be disclosed pursuant to the disclosure requirements of
Item 5.05 of Form 8-K.

Item 11. Executive Compensation

The information required by this item is incorporated by reference to the information disclosed under the

heading “Executive Compensation” and under the subheading “Compensation Committee Interlocks and Insider
Participation” in our definitive proxy statement for the 2015 Annual Meeting of Stockholders, which we intend to
file with the SEC within 120 days of the end of the fiscal year to which this report relates.

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder

Matters

The information required by this item is incorporated by reference to the information disclosed under the

heading “Principal Stockholders” and under the subheading “Equity Compensation Plan Information” in our
definitive proxy statement for the 2015 Annual Meeting of Stockholders, which we intend to file with the SEC
within 120 days of the end of the fiscal year to which this report relates.

Item 13. Certain Relationships and Related Transactions and Director Independence

The information required by this item is incorporated by reference to the information disclosed under the

heading “Related Person Transactions” and under the subheading “Director Independence” in our definitive
proxy statement for the 2015 Annual Meeting of Stockholders, which we intend to file with the SEC within 120
days of the end of the fiscal year to which this report relates.

Item 14. Principal Accountant Fees and Services

The information required by this item is incorporated by reference to the information disclosed under the

proposal “Ratification of Appointment of Independent Registered Public Accounting Firm” in our definitive
proxy statement for the 2015 Annual Meeting of Stockholders, which we intend to file with the SEC within 120
days of the end of the fiscal year to which this report relates.

126

ITEM 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

(1) Financial Statements

PART IV

For a list of the consolidated financial statements included herein, which are incorporated into this Item by
reference, see Index to Consolidated Financial Statements on page 66 of this Annual Report on Form 10-K.

(2) Financial Statement Schedules

Schedules have been omitted since they are either not required or not applicable or the information is
otherwise included herein.

(3) Exhibits

The exhibits filed as part of this Annual Report on Form 10-K are listed in the Exhibit Index immediately
preceding such exhibits, which Exhibit Index is incorporated herein by reference.

127

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant

has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

ENDURANCE INTERNATIONAL GROUP HOLDINGS, INC.

Date: February 27, 2015

By: /s/ Hari Ravichandran

Hari Ravichandran
Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by

the following persons on behalf of the registrant and in the capacities and on the dates indicated.

Signature

Title

Date

/s/ Hari Ravichandran
Hari Ravichandran

/s/ Tivanka Ellawala

Tivanka Ellawala

/s/ Timothy Mathews

Timothy Mathews

/s/ James C. Neary

James C. Neary

/s/ Dale Crandall

Dale Crandall

/s/ Joseph P. DiSabato

Joseph P. DiSabato

/s/ Thomas Gorny

Thomas Gorny

/s/ Michael Hayford

Michael Hayford

/s/ Peter J. Perrone

Peter J. Perrone

/s/ Chandler J. Reedy

Chandler J. Reedy

/s/ Justin L. Sadrian
Justin L. Sadrian

President, Chief Executive
Officer and Director (Principal
Executive Officer)

February 27, 2015

Chief Financial Officer
(Principal Financial Officer)

February 27, 2015

Chief Accounting Officer
(Principal Accounting Officer)

February 27, 2015

Chairman of the Board

February 27, 2015

Director

Director

Director

Director

Director

Director

Director

128

February 27, 2015

February 27, 2015

February 27, 2015

February 27, 2015

February 27, 2015

February 27, 2015

February 27, 2015

Exhibit
Number

Description of Exhibit

Incorporated by Reference

Filed
Herewith

Furnished
Herewith

EXHIBIT INDEX

3.1

3.2

4.1

4.2

4.3

10.1#

10.2#

10.3#

10.4#

10.5#

10.6#

Restated Certificate of
Incorporation of the
Registrant

Amended and Restated
Bylaws of the Registrant

Specimen certificate
evidencing shares of
common stock of the
Registrant

Second Amended and
Restated Registration
Rights Agreement by and
among the Registrant and
the other parties thereto

Stockholders Agreement
by and among the
Registrant and certain
holders of the
Registrant’s common
stock

2013 Stock Incentive
Plan

Form of Stock Option
Agreement under the
2013 Stock Incentive
Plan

Form of Restricted Stock
Agreement under the
2013 Stock Incentive
Plan

Form of Director Stock
Option Agreement under
the 2013 Stock Incentive
Plan

Form of Restricted Stock
Agreement and
Acknowledgment

Form of Modification to
Restricted Stock
Agreement and
Acknowledgment

Form

File Number

Date of Filing

Exhibit
Number

S-1/A 333-191061

October 23, 2013

3.3

S-1/A 333-191061

October 23, 2013

3.5

S-1/A 333-191061

October 8, 2013

4.1

10-Q

001-36131 November 7, 2014

4.2

10-Q

001-36131 November 7, 2014

4.3

S-1/A 333-191061

October 11, 2013

10.1

S-1/A 333-191061

October 8, 2013

10.2

S-1/A 333-191061

October 8, 2013

10.3

S-1/A 333-191061

October 8, 2013

10.29

S-1/A 333-191061

October 8, 2013

10.25

10-K

001-36131

February 28, 2014

10.6

129

Exhibit
Number

10.7#

10.8#

10.9#

10.10#

10.11#

10.12#

10.13#

10.14#

Description of Exhibit

Incorporated by Reference

Filed
Herewith

Furnished
Herewith

Stock Option Agreement
between the Registrant
and Hari Ravichandran,
dated October 25, 2013

Restricted Stock Unit
Agreement between the
Registrant and Hari
Ravichandran, dated
October 25, 2013, as
amended by Amendment
No. 1, dated as of
December 12, 2013

Restricted Stock Unit
Agreement between the
Registrant and Hari
Ravichandran, dated
October 25, 2013, as
amended by Amendment
No. 1, dated as of
December 12, 2013

2015 Management
Incentive Plan of the
Registrant

Offer Letter, dated as of
April 11, 2011, by and
between The Endurance
International Group, Inc.
and Ronald LaSalvia

Bonus Arrangement for
Ronald LaSalvia

Offer Letter, dated as of
April 30, 2011, by and
between The Endurance
International Group, Inc.
and John Mone

Employment Agreement,
dated as of October 10,
2012, by and among EIG
Investors Corp., Tivanka
Ellawala and, solely with
respect to Section 6
thereof, WP Expedition
Topco LLC

Form

File Number

Date of Filing

Exhibit
Number

10-K

001-36131

February 28, 2014

10.7

10-K

001-36131

February 28, 2014

10.8

10-K

001-36131

February 28, 2014

10.9

X

S-1

333-191061 September 9, 2013

10.21

10-Q

001-36131

May 9, 2014

10.2

S-1

333-191061 September 9, 2013

10.22

S-1

333-191061 September 9, 2013

10.23

130

Exhibit
Number

10.15#

10.16#

10.17

10.18

10.19

10.20

Description of Exhibit

Incorporated by Reference

Filed
Herewith

Furnished
Herewith

Employment Agreement,
dated as of September
30, 2013, between Hari
Ravichandran and the
Registrant, as amended
by Amendment No. 1,
dated as of October 11,
2013

Form of Indemnification
Agreement entered into
between the Registrant
and each director and
executive officer

Gross Lease, dated May
17, 2012, by and between
The Endurance
International Group, Inc.
and MEPT Burlington,
LLC, as amended on
June 13, 2013

Second Amendment to
Lease, dated as of March
28, 2014, by and between
Burlington Centre Owner
LLC and The Endurance
International Group, Inc.

Third Amendment to
Lease, dated as of
September 24, 2014, by
and between Burlington
Centre Owner LLC and
The Endurance
International Group, Inc.

Fourth Amendment to
Lease, dated as of
November 14, 2014, by
and between Burlington
Centre Owner LLC and
The Endurance
International Group, Inc.

Form

File Number

Date of Filing

Exhibit
Number

S-1/A 333-191061

October 11, 2013

10.24

S-1/A 333-191061

October 8, 2013

10.19

S-1

333-191061 September 9, 2013

10.5

10-Q

001-36131

May 9, 2014

10.5

10-Q

001-36131 November 7, 2014

10.1

X

131

Exhibit
Number

10.21+

10.22+

10.23+

10.24+

Description of Exhibit

Incorporated by Reference

Filed
Herewith

Furnished
Herewith

Form

File Number

Date of Filing

Exhibit
Number

S-1

333-191061 September 9, 2013

10.7

S-1

333-191061 September 9, 2013

10.11

S-1

333-191061 September 9, 2013

10.8

X

Collocation/
Interconnection License,
dated as of May 29,
2007, by and between
The Endurance
International Group, Inc.
and Markley Boston,
LLC, as amended on
June 1, 2007, August 31,
2008, December 4, 2008,
April 30, 2009, February
2011 and February 2,
2012

Collocation/
Interconnection License,
dated as of February 2,
2012, by and between
The Endurance
International Group, Inc.
and One Summer
Collocation, LLC, as
amended January 4, 2013

Master Services
Agreement, dated as of
April 30, 2009, by and
between The Endurance
International Group, Inc.
and Switch and Data
Management Company
LLC

Master Service
Agreement (United
States), dated as of
November 28, 2011, by
and between The
Endurance International
Group, Inc. and Equinix
Operating Co., Inc., as
amended by
Replacement Order
110712 and Replacement
Order 112014, each
effective as of
December 2, 2014

132

Exhibit
Number

10.25+

10.26+

10.27

10.28

10.29

Description of Exhibit

Incorporated by Reference

Filed
Herewith

Furnished
Herewith

Form

File Number

Date of Filing

Exhibit
Number

10-Q

001-36131

May 9, 2014

10.3

S-1

333-191061 September 9, 2013

10.26

10-K

001-36131

February 28, 2014

10.23

10-K

001-36131

February 28, 2014

10.24

10-K

001-36131

February 28, 2014

10.25

Master Services
Agreement, effective
January 1, 2014, by and
between Ace Data
Centers, Inc. and The
Endurance International
Group, Inc.

Master Service
Agreement, dated as of
June 20, 2013, by and
between HostGator.com
LLC and CyrusOne LLC

Refinancing
Amendment, dated as of
November 25, 2013, by
and among the
refinancing lenders party
thereto, the revolving
lenders party thereto, the
Registrant, EIG Investors
Corp., and Credit Suisse
AG, as Administrative
Agent

Third Amended and
Restated Credit
Agreement, dated as of
November 25, 2013, by
and among the
Registrant, EIG Investors
Corp., as Borrower, the
lenders party thereto, and
Credit Suisse AG, as
Administrative Agent

Amended and Restated
Collateral Agreement,
dated as of
November 25, 2013, by
and among the
Registrant, EIG Investors
Corp., the other grantors
party thereto, and Credit
Suisse AG, as
Administrative Agent

133

Exhibit
Number

10.30

10.31

10.32

Description of Exhibit

Incorporated by Reference

Filed
Herewith

Furnished
Herewith

Amended and Restated
Master Guarantee
Agreement, dated as of
November 25, 2013, by
and among the
Registrant, EIG Investors
Corp., the other
guarantors party thereto,
and Credit Suisse AG, as
Administrative Agent

Master Share Purchase
Agreement, dated as of
August 11, 2013, by and
among Endurance
Singapore Holdings Pte.
Ltd. and a subsidiary
thereof to be formed,
Directi Web Technology
Pvt. Ltd., P.D.R.
Solutions FZC, Directi
Web Technologies
Holdings, Inc.,
Confluence Networks,
Inc., the Registrant, EIG
Investors Corp. and a
subsidiary thereof to be
designated, Directi Web
Technologies FZC,
Bhavin Turakhia and
Divyank Turakhia

Amendment No. 1 to the
Master Share Purchase
Agreement, dated as of
December 23, 2013, by
and among Endurance
Singapore Holdings Pte.
Ltd., Endurance
Singapore Holdings 2
Pte. Ltd., MyInternet
Media Limited, Directi
Web Technology Pvt.
Ltd., P.D.R. Solutions
FZC, Directi Web
Technologies Holdings,
Inc., Confluence
Networks, Inc., EIG
Investors Corp., the
Registrant, Directi Web
Technologies FZC,
Bhavin Turakhia and
Divyank Turakhia

Form

File Number

Date of Filing

Exhibit
Number

10-K

001-36131

February 28, 2014

10.26

S-1/A 333-191061 September 13, 2013

10.27

10-K

001-36131

February 28, 2014

10.28

134

Exhibit
Number

10.33

21.1

23.1

31.1

31.2

Description of Exhibit

Incorporated by Reference

Filed
Herewith

Furnished
Herewith

Amendment No. 2 to the
Master Share Purchase
Agreement, dated as of
January 23, 2014, by and
among Endurance
Singapore Holdings Pte.
Ltd., Endurance
Singapore Holdings 2
Pte. Ltd., MyInternet
Media Limited,
Endurance Web
Solutions Private
Limited, The Endurance
International Group, Inc.,
Directi Web Technology
Pvt. Ltd., P.D.R.
Solutions FZC, Directi
Web Technologies
Holdings, Inc.,
Confluence Networks,
Inc., EIG Investors
Corp., the Registrant,
Directi Web
Technologies FZC,
Bhavin Turakhia,
Divyank Turakhia,
Brijesh Joshi and Webiq
Domains Solutions Pvt.
Ltd.

Subsidiaries of the
Registrant

Consent of BDO USA,
LLP

Certification of Principal
Executive Officer
Pursuant to Rule
13a-14(a)/15d-14(a) of
the Securities Exchange
Act of 1934, as amended

Certification of Principal
Financial Officer
Pursuant to Rule 13a-
14(a)/15d-14(a) of the
Securities Exchange Act
of 1934, as amended

Form

File Number

Date of Filing

Exhibit
Number

10-K

001-36131

February 28, 2014

10.29

X

X

X

X

135

Exhibit
Number

32.1

32.2

101.INS

101.SCH

101.CAL

101.DEF

101.LAB

101.PRE

Description of Exhibit

Incorporated by Reference

Filed
Herewith

Furnished
Herewith

Form

File Number

Date of Filing

Exhibit
Number

Certification of Principal
Executive Officer
Pursuant to 18 U.S.C.
§ 1350, as adopted
pursuant to Section 906
of the Sarbanes-Oxley
Act of 2002

Certification of Principal
Financial Officer
Pursuant to 18 U.S.C.
§ 1350, as adopted
pursuant to Section 906
of the Sarbanes-Oxley
Act of 2002

XBRL Instance
Document

XBRL Taxonomy
Extension Schema
Document

XBRL Taxonomy
Extension Calculation
Linkbase Document

XBRL Taxonomy
Extension Definition
Linkbase Document

XBRL Taxonomy
Extension Label
Linkbase Document

XBRL Taxonomy
Extension Presentation
Linkbase Document

X

X

X

X

X

X

X

X

# Management contract or any compensatory plan, contract or agreement.
+

Confidential treatment requested as to portions of the exhibit. Confidential materials omitted and filed
separately with the Securities and Exchange Commission.

136

*Appendix A - Non-GAAP Financial Measures

Use of Non-GAAP Financial Measures

In addition to our financial information presented in accordance with GAAP, we use certain “non-GAAP financial

measures”, including those described below, to evaluate the operating and financial performance of our business, identify
trends affecting our business, develop projections and make strategic business decisions. Generally, a non-GAAP financial
measure is a numerical measure of a company’s operating performance, financial position or cash flow that includes or
excludes amounts that are included or excluded from the most directly comparable measure calculated and presented in
accordance with GAAP. We monitor the non-GAAP financial measures described below, and we believe they are helpful to
investors, because we believe they reflect the operating performance of our business and help management and investors
gauge our ability to generate cash flow, excluding some recurring and non-recurring expenses that are included in the most
directly comparable measures calculated and presented in accordance with GAAP.

Our non-GAAP financial measures may not provide information that is directly comparable to that provided by other

companies in our industry, as other companies in our industry may calculate non-GAAP financial results differently,
particularly related to adjustments for integration and restructuring expenses. In addition, there are limitations in using non-
GAAP financial measures because they are not prepared in accordance with GAAP, may be different from non-GAAP
financial measures used by other companies and exclude expenses that may have a material impact on our reported financial
results. Furthermore, interest expense, which is excluded from some of our non-GAAP measures, has been and will continue
to be for the foreseeable future a significant recurring expense in our business. The presentation of non-GAAP financial
information is not meant to be considered in isolation or as a substitute for the directly comparable financial measures
prepared in accordance with GAAP. We urge you to review the reconciliations of our non-GAAP financial measures to our
comparable GAAP financial measures shown below, and not to rely on any single financial measure to evaluate our business.

Adjusted Net Income

Adjusted net income is a non-GAAP financial measure that we calculate as net income (loss) plus (i) changes in deferred
revenue, amortization, stock-based compensation expense, loss of unconsolidated entities, net loss on sale of assets, expenses
related to integration of acquisitions and restructurings, transaction expenses and charges including costs associated with
certain litigation matters, preparation for our IPO and any dividend-related payments accounted for as compensation expense,
less (ii) earnings of unconsolidated entities, net gain on sale of assets and the impact of purchase accounting related to reduced
fair value of deferred domain registration costs and (iii) the estimated tax effects of the foregoing adjustments. Due to our
history of acquisitions and financings, we have incurred accounting charges and expenses that obscure the operating
performance of our business. We believe that adjusting for these items and the use of adjusted net income is useful to
investors in evaluating the performance of our company.

Adjusted EBITDA

Adjusted EBITDA is a non-GAAP financial measure that we calculate as adjusted net income plus interest expense,
depreciation, and income tax expense (benefit). We manage our business based on the cash collected from our subscribers and
the cash required to acquire and service those subscribers. We believe highlighting cash collected and cash spent in a given
period provides insight to an investor to gauge the overall health of our business. Under GAAP, although subscription fees are
paid in advance, we recognize the associated revenue over the subscription term, which does not fully reflect short-term trends
in our operating results. In order to capture these trends and report our performance consistently with how we manage our
business, we include the change in deferred revenue for the period reported in our calculation of adjusted EBITDA for that
period.

The following table reflects the reconciliation of Adjusted Net Income and Adjusted EBITDA to net loss calculated in

accordance with GAAP (all data in thousands):

Three Months
Ended
December 31,

Year Ended
December 31,

2013

2014

2013

2014

Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(Gain) loss on sale of assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss of unconsolidated entities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of deferred financing costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Impact of reduced fair value of deferred domain registration costs . . . . . . . . . . . . . . . . . . . . . .
Transaction expenses and charges(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

A-1

$(68,133) $ (2,808) $(159,846) $ (50,852)
16,043
(168)
61
102,723
83
67,654
(18,782)
4,787

10,763
309
2,067
105,915
2,768
51,047
—
45,036

9,658
(23)
2,426
27,134
2,579
6,552
—
33,879

4,681
123
87
26,935
26
5,722
(2,190)
881

Integration and restructuring expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax-affected impact of adjustments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjusted Net Income

Depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax expense (benefit) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense, net (net of impact of amortization of deferred financing costs) . . . . . . . . . . . .
Adjusted EBITDA

Three Months
Ended
December 31,

Year Ended
December 31,

2013

2014

2013

2014

5,368
(756)
$18,684

5,545
(1,413)
23,398
$46,214

3,590
1,285
$38,332

8,403
125
15,093
$61,953

45,594
(5,929)
$ 97,724

19,927
(4,202)
$137,274

18,615
2,333
89,259
$207,931

30,956
10,388
57,000
$235,618

(1)

Includes loan prepayment penalty of $6.3 million for the year ended December 31, 2013, which is included in interest expense in the
consolidated statements of operations and comprehensive loss.

Adjusted Revenue

Adjusted revenue is a non-GAAP financial measure that we calculate as GAAP revenue adjusted to exclude the impact

of any fair value adjustments to deferred revenue resulting from acquisitions. Historically, we also adjusted the amount of
revenue to include the revenue we generated from subscribers added through business acquisitions as if those acquired
subscribers had been our subscribers since the beginning of the period presented. Since the first quarter of 2014, we have
included the revenue we add through business acquisitions from the closing date of the relevant acquisition. We believe that
excluding fair value adjustments to deferred revenue is useful to investors because it shows our revenue prior to purchase
accounting charges related to our acquisitions.

Total Subscribers

We define total subscribers as those that, as of the end of a period, are identified as subscribing directly to our products
on a paid basis. Historically, in calculating total subscribers, we included the number of end-of-period subscribers we added
through business acquisitions as if those subscribers had subscribed with us since the beginning of the period presented. Since
the first quarter of 2014, we have included subscribers we added through business acquisitions from the closing date of the
relevant acquisition. Additionally, in the fourth quarter of 2014, we modified our definition of total subscribers to better
reflect our expanding product mix by including paid subscribers to all of our subscription-based products, rather than limiting
the definition to paid subscribers to our web presence solutions. However, per our previous methodology, we still do not
include in total subscribers accounts that access our solutions via resellers or that purchase only domain names from us.
Subscribers of more than one brand are counted as separate subscribers. We believe total subscribers is an indicator of the
scale of our platform and our ability to expand our subscriber base, and is a critical factor in our ability to monetize the
opportunity we have identified in serving the small- and medium-sized business (SMB) market. Total subscribers for a period
may reflect adjustments to add or subtract subscribers as we integrate and/or are otherwise able to identify subscribers that
meet this definition of total subscribers.

Average Revenue per Subscriber

Average revenue per subscriber, or ARPS, is a non-GAAP financial measure that we calculate as the amount of adjusted
revenue we recognize in a period divided by the average of the number of total subscribers at the beginning of the period and
at the end of the period. We believe ARPS is an indicator of our ability to optimize our mix of products and services and
pricing, and sell products and services to new and existing subscribers.

The following table reflects the reconciliation of ARPS to revenue calculated in accordance with GAAP (all data in

thousands, except ARPS data):

Three Months
Ended
December 31,

Year Ended
December 31,

2013

2014

2013

2014

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchase accounting adjustment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pre-acquisition revenue from acquired properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$136,420
529
—

$171,936
3,270
—

$520,296
7,311
512

$629,845
22,100
—

Adjusted revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$136,949

$175,206

$528,119

$651,945

Total subscribers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ARPS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjusted revenue attributable to Directi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjusted revenue excluding Directi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total subscribers excluding Directi
ARPS excluding Directi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

A-2

$

3,502
13.15
—
$136,949
3,502
13.15

$

$

4,087
14.78
13,213
$161,993
4,031
13.86

$

$

3,502
13.09
—

$528,119
3,502
13.09

$

$

4,087
14.48
48,499
$603,446
4,031
13.58

$

Board Members and Executive Team

BOARD OF DIRECTORS 

EXECUTIVE OFFICERS

Hari Ravichandran
President and Chief Executive Officer

Tivanka Ellawala
Chief Financial Officer

Ronald LaSalvia
Chief Operating Officer

John Mone
Chief Information Officer

David C. Bryson
Chief Legal Officer

Kathy Andreasen
Chief People Officer

James C. Neary (Chairman)
Managing Director, Partner
Warburg Pincus

Hari Ravichandran
President and Chief Executive Officer
Endurance International Group

Dale Crandall
President and Founder
Piedmont Corporate Advisors

Joseph P. DiSabato
Managing Director
Goldman Sachs

Michael D. Hayford
Retired Chief Financial Officer
Fidelity National Information Services

Thomas Gorny
Chief Executive Officer and Chairman
Unitedweb

Peter J. Perrone
Chief Financial Officer
Limelight Networks

Chandler J. Reedy
Managing Director, Partner
Warburg Pincus

Justin L. Sadrian
Managing Director, Partner
Warburg Pincus

www.endurance.com

NASDAQ: EIGI

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