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FY2019 Annual Report · ePlus
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Plus500 Ltd. 2019 Annual ReportABOUT  PLUS500

Plus500 Ltd. (the "Company" and together with its 
subsidiaries, the "Group") is a leading online provider 
of Contracts for Difference (“CFDs”). Plus500 has 
developed and operates a leading online trading 
platform for individual customers to trade CFDs 
internationally with reference to more than 2,800 
different underlying global financial instruments, 
comprising equities, indices, commodities, options, 
exchange-traded funds (“ETFs”), cryptocurrencies and 
foreign exchange. Customers of Plus500 can trade 
CFDs in more than 50 countries and in 32 languages. 
The trading platform is accessible from multiple 
operating systems (Windows, iOS, Android and Surface) 
and web browsers.

Plus500 shares have a premium listing on the Main 
Market of the London Stock Exchange (symbol: PLUS) 
and are a constituent of the FTSE 250 index.

Plus500 retains operating licences and is regulated in 
the United Kingdom, Australia, Cyprus, New Zealand, 
Israel, South Africa, Singapore and the Seychelles.

Customer care is and has always been integral to 
Plus500, as such, customers cannot be subject to 
negative balances. A free demo account is available on 
an unlimited basis for platform users and sophisticated 
risk management tools are provided free of charge to 
manage leveraged exposure, and stop losses to help 
customers protect profits, while limiting capital losses. 
Plus500 does not utilise cold calling techniques and 
does not offer binary options. 

Plus500 Ltd. 2019 Annual Report 
Plus500 Ltd. 2019 Annual ReportTABLE OF CONTENTS

STRATEGIC REPORT

2019 Highlights

Chairman's Statement

Chief Executive Officer's Statement

Our Strategy

Our Business Model

Key Stakeholder Relationships

Key Performance Indicators

Our Technology

Our Markets

Financial Review

Risk Management Framework

Going Concern and Viability Statement

Corporate Social Responsibility Report

Sponsorships

GOVERNANCE 

Chairman's Introduction to Governance

Board of Directors

UK Corporate Governance Code Compliance Statement

Governance Report

Shareholder Engagement

Report of the Nomination Committee 

Report of the Audit Committee

Report of the Regulatory & Risk Committee

Report of the Remuneration Committee

Directors' Remuneration Report

Directors' Report

Corporate Law

Directors' Responsibility Statement

FINANCIAL STATEMENTS 

Independent Report of the Auditors

Consolidated Statement of Comprehensive Income

Consolidated Statement of Financial Position

Consolidated Statement of Changes in Equity

Consolidated Statement of Cash Flows

Notes to the Consolidated Financial Statements

FURTHER INFORMATION

Advisors

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Plus500 Limited

STRATEGIC REPORT

Plus500 Ltd. 2019 Annual ReportPlus500 Ltd. 2019 Annual Report2019 HIGHLIGHTS

FINANCIAL HIGHLIGHTS

2019 was a year of two distinct halves with strong improvement in H2 2019:

REVENUE

•  Robust performance across all key metrics in H2 2019 compared to H1 2019, 
which was impacted by extremely low volatility in Q1 2019. Strong H2 2019 
was mainly driven by increased trading opportunities identified by customers, 
reflecting more volatile market conditions during the rest of the year.

•  H2 2019 revenues up 40% vs. H1 2019, to $206.5 million (H1 2019: 
$148.0 million) (FY 2019: $354.5 million, FY 2018: $720.4 million); 

•  H2 2019 EBITDA up 93% vs. H1 2019, to $126.7 million (H1 2019: 
$65.6 million) (FY 2019: $192.3 million, FY 2018: $506.0 million); 

•  H2 2019 Net Profit up 94% vs. H1 2019, to $100.1 million (H1 2019: 
$51.6 million) (FY 2019: $151.7 million, FY 2018: $379.0 million). 

•  2019 marked the first full year of trading under the new regulatory regime 

introduced by European regulators, with customer trading patterns 
adjusting through the year.

OPERATIONAL HIGHLIGHTS

•  Average of approximately 3 million customer trades per month in 2019; 

•  Average deposit per Active Customer increased 19% year on year at $5,116 
(FY 2018: $4,284), reflecting our customers’ continued and strong trust in 
our trading platform; 

•  Continued investment in technology and innovation to further enhance the 
Group’s customer proposition through the introduction of new features, 
trading instruments and trading tools, support channels and an improved 
customer interface. 

• 

Increased focus on our core markets and continued expansion of global 
presence: 

•  Successfully retained leading industry positions in core markets as  
the largest CFD provider in the UK4, Germany5 and Spain6 and as the 
top rated mobile platform among CFD traders in Australia7;  

•  Following the year end, a new securities dealer licence was issued by  

the Financial Services Authority in the Seychelles, further 
complementing the Group's seven existing regulatory licences  
internationally and reflects the Group's robust regulatory regime. 

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354.5M
720.4M

EBITDA1

192.3M
506.0M

ACTIVE 
CUSTOMERS 2

199,720
304,616

NEW 
CUSTOMERS3

91,388
134,237

Plus500 Ltd. 2019 Annual ReportSHAREHOLDER RETURNS

Plus500 continues to deliver significant shareholder returns:
100% of 2019 net profit to be distributed to shareholders – equivalent  to a total of $151.7 million.

• 

Interim dividend of $30.9 million distributed in November 2019; 

•  Final dividend of $40.8 million (FY 2018: $70.2 million), or $0.3767 per share (FY 2018: $0.6191 per share); 

•  $80 million in share buyback programmes, including a $50 million share buyback programme announced in 

August 2019 executed in full and a new share buyback programme to purchase $30 million of the Company's 
shares declared in February 2020. 

1   Earnings before Interest, Taxes, Depreciation and Amortisation

2   Active Customers – Customers who made at least one real money trade during the period 

3   New Customers – Customers depositing for the first time during the period

4   By total number of relationships with UK CFD traders. Investment Trends 2019 UK Leverage Trading Report

5   By total number of client relationships. Investment Trends 2019 Germany Leverage Trading Report

6   By total number of client relationships. Investment Trends 2019 Spain Leverage Trading Report

7   By own client rating. Investment Trends 2018 Australia Leveraged Trading Report

* For illustrative purposes

4

Plus500 Ltd. 2019 Annual ReportCHAIRMAN’S STATEMENT

" Looking to 2020 we are confident
of the prospects for the Group as
we focus on further strengthening
our customer offering and market
positions. " 

Penny Judd
Chairman

INTRODUCTION

2019 marked the first full year under the new regulatory 
regime in Europe and I am pleased with the operational 
progress we made during the year. This included:

•  a robust performance with strong improvement in H2 

2019, finishing the year in good financial shape 

•  continued delivery of significant shareholder returns 

•  retained leading industry positions in core markets 

and continued expansion of global presence  

•  enhanced customer proposition through ongoing 

investment in technology and innovation

OUR COMPETITIVE ADVANTAGE 

We believe that the Company's technology
capabilities, which continue to be developed internally,
are a key differentiator to its competitors. Our 
proprietary technology provides the ability to react 
and implement changes to both our trading platform 
and marketing activities rapidly, resulting in a highly 
attractive and dynamic customer offering.

We continued to invest in our technology, operational 
and regulatory framework during the year, enhancing 
our ability to cater to each of our customers in the 

relevant platform, language, market and regulatory 
environment. This investment is expected to provide 
long term benefits to customer acquisition and activity 
whilst enhancing efficiency and financial returns.

REGULATION

During the year, and as anticipated, the majority of
EU-member states adopted national product
intervention measures relating to CFDs, reflecting
the ESMA product intervention measures which
came into force in August 2018. 

In August 2019, the Australian Securities and Investments
Commission (ASIC), released a consultation paper which
sets out its proposals to exercise its power to make 
certain market-wide product intervention orders and 
impose certain restrictions on the sale and marketing 
of CFDs to retail customers. This is anticipated to take 
place during 2020 and is expected to result in a similar 
impact on the industry in Australia as ESMA’s intervention 
measures had in Europe during 2018-2019. 

As evidenced in the period following the implementation 
of ESMA’s regulations, the Board believes that the Group’s 
high levels of investment in regulatory compliance, 
alongside its flexible business model and advanced 
technological capabilities, will enable it to adjust rapidly 
and efficiently to any future changes. 

5

Plus500 Ltd. 2019 Annual ReportThe UK left the European Union on 31 January
2020 and is now in a transitional period until 31
December 2020. Between now and the end of the
year, EU law will continue to apply with no
change. Plus500 remains well prepared for
various scenarios for the UK’s exit from the EU,
supported by the Group’s separate EU licence in
Cyprus which enables it to operate in EU
regulated jurisdictions, in line with applicable
regulatory requirements. Plus500 will continue to
assess any future developments relating to the
UK’s exit from the EU. 

Following the year end, in January 2020, a new
licence was granted to the Group by the Financial
Services Authority in the Seychelles, further
complementing the Group’s seven existing licences
across the globe.

SHAREHOLDER RETURNS

The Company's core shareholder returns policy is 
to return at least 60% of net profits to shareholders, 
through a combination of dividends and share 
buybacks, with at least 50% of this distribution being 
made by way of dividends. This policy applies to net 
profits on a half-yearly basis.

The Board declared a final dividend of $40.8 million 
for the year ended 31 December 2019 representing 

$0.3767 per share (final dividend 2018: $0.6191 per 
share). This makes a total dividend for the year of 
$0.6501 per share (total dividend for 2018: $1.9977  
per share).

The Board determined at the time of the Group's 
half year results in August 2019 that enhanced 
shareholder value could be delivered from buying 
back the Company's shares and, as a consequence, 
a material share buyback programme to purchase 
up to $50 million of the Company's shares was 
announced. In 2019 the Company purchased 4,259,066 
Ordinary Shares in accordance with this programme, 
amounting to a total of $41.2 million, at an average 
share price of £7.66. Following the year end, the share 
buyback programme continued to its completion, and 
an additional 749,854 Ordinary Shares have been 
purchased, amounting to a total of $8.8 million, at an 
average share price of £9.06.

A new share buyback programme was commenced
in February 2020 to buy back up to $30 million of the
Company’s shares.

STRATEGY

We remain confident in the prospects of the business 
going forward. Future success and value creation will 
be based on delivery on a number of fronts including 
multiple additional growth opportunities:

6

Plus500 Ltd. 2019 Annual ReportWe are encouraged by the momentum the Group built 
in the second half of 2019, which continued into 2020 
as the Group experienced a significant increase in 
levels of customer trading activity following heightened 
volumes of trading across global financial markets. As 
a result, trading during the first quarter to date has been 
trending substantially ahead of the last quarter of 2019. 
While it is too early to say what impact this will have on 
the outcome for 2020 as a whole, we are confident on 
our outlook for the year ahead.

Overall, we remain optimistic about the potential to 
deliver growth in existing and new markets, as well as 
continue providing strong shareholder returns.

Penny Judd
Chairman
6 April 2020

•  expansion into new geographic regions and 
acceleration within current regions through 
additional regulatory licences; 

•  product extension enabled by further development 
of the current technology platform, enhancing 
customer acquisition rates and improving  
retention levels; 

•  value-adding targeted acquisitions, made possible 

by the imposition of increasingly strenuous 
regulatory standards, which enhance the position of 
the compliant industry leaders.

OUTLOOK

We believe that customer trading patterns have now 
adjusted and stabilised following the regulatory 
changes introduced in Europe last year.

In addition, we believe that, as seen during recent 
periods of regulatory change, the Group’s flexible 
business model, optimised cost base and technological 
advantage will enable it to adjust rapidly to any future 
regulation, including the impact of any changes 
expected to be introduced in Australia during 2020.

The safety and wellbeing of our employees remains 
the Company’s utmost priority. In accordance with 
our business continuity plans and in light of local 
regulation following the outbreak of COVID-19, our staff 
globally are now operating remotely. Benefitting from 
our operations being entirely online, there has been no 
operational impact from the COVID-19 pandemic to 
date. The business has been functioning successfully 
maintaining the same high quality of service while 
handling significantly increased workloads in respect 
of customer enquiries and market activity; this 
demonstrates the robustness of the Group’s platform, 
systems and infrastructure and the quality of its 
technology and people. 

The Board will continue to ensure the welfare of our 
staff whilst monitoring the impact of COVID-19, taking 
necessary actions as appropriate.

Like other operators in the sector, Plus500’s financial 
performance in 2020 will be dependent, among other 
things, on financial market conditions providing 
sufficient trading opportunities for customers.

7

Plus500 Ltd. 2019 Annual Report8

Plus500 Ltd. 2019 Annual ReportCHIEF EXECUTIVE OFFICER’S STATEMENT

" Plus500 considers its human capital to be 
its most valuable asset and a key element 
in the ongoing optimisation of the Group’s 
platform and ability to recruit and retain 
higher value customers. "

Asaf Elimelech
Chief Executive Officer

INTRODUCTION

OPERATIONAL REVIEW

We finished 2019 in good financial and operational 
shape following a period of change for the industry, 
which has provided a more certain regulatory outlook 
for Plus500 and the industry as a whole.

In 2019, Plus500 acquired a total of 91,388 New 
Customers. The number of Active Customers was 
199,720 for the full year. 

We were particularly pleased with the strong 
improvement in financial performance in the second 
half of 2019 and believe that customer trading patterns 
have now adjusted following the regulatory changes 
introduced in Europe last year. We continue to monitor 
and prepare for any potential product intervention 
measures that are expected to take place in Australia 
during 2020.

I am also encouraged by the trading momentum we
have shown through the year end, reflecting continued
optimisation of our marketing spend, enhancements to
our customer service, improvements in our proprietary
technology platform and additional cost optimisation.

We are further pleased in our ability to provide 
significant value to our shareholders with the delivery of 
strong returns representing 100% of our 2019 net profit.

There was a slight increase of 0.3% in Active Customers 
in H2 2019 vs H1 2019, reflecting an improvement in 
the H2 2019 churn rate of 31% (H1 2019: 34%), which 
the Group attributes to recent initiatives adopted to 
enhance the overall customer experience.

Average User Acquisition Cost (AUAC) increased on 
2018 levels as the Group invested in marketing to 
acquire new higher value customers. AUAC saw a 6% 
reduction in H2 2019 when compared to the first half 
of 2019, while Average Revenue Per User (ARPU) levels 
increased by 39% over the same period. The average 
lifetime value of New Customers is expected to remain 
at an attractive level, justifying the level of investment 
allocated to our efficient marketing algorithms. Plus500 
expects AUAC to rise steadily over time, as the profile of 
customers shifts to higher value customers including 
those who qualify and elect for a professional status.

Average deposit per Active Customer grew by 19% 
on a year on year basis to $5,116 (FY 2018: $4,284). 
We believe this reflects customers' strong trust and 
increased appetite to trade on the Plus500 platform. 
Following a period of regulatory changes in the industry, 

9

Plus500 Ltd. 2019 Annual Report 
greater levels of stability have ensued, bringing greater 
confidence to customers to continue trading.

During 2019 we continued to focus on the acquisition 
and retention of highly skilled employees; Plus500 
considers its human capital to be its most valuable 
asset and a key element in the ongoing optimisation of 
the Group's platform and ability to acquire and retain 
higher value customers, while continuing to maintain an 
effective and lean cost structure.

RISK MANAGEMENT FRAMEWORK

Plus500's target audience is exclusively individual 
customers; the trading platform is not available to 
institutional or corporate traders. As a result, Plus500 
has a low customer concentration and therefore does 
not rely on trading activity from a small number of 
very large customers - the largest customer in 2019 
contributed less than 1% of total Group revenue.

Additionally, the Company's risk management 
framework ensures that risk exposures are strictly 
limited. The Company employs a combination of 
real-time monitoring technology, predefined limits and 
internal offsetting techniques across its hundreds of 
thousands of customers to ensure risk is effectively 
managed.

Plus500 monitors trading levels and exposure limits (for 
example by customer, instrument and asset class) and 
credit risk is limited by ensuring all customer accounts 
are pre-funded. The Group also offers a margin  
close-out policy to all of its customers on a cross 
border basis.

Although Customer Trading Performance8 fluctuates 
over the short term and can fluctuate from year to year, 
the Company considers performance over a longer 
timeframe, which has tended to be broadly neutral. As 
per Plus500's business model, revenues are mainly 
driven by the volume of trades executed on its trading 
platforms and the associated trading spreads and 
overnight charges. Over the past six years, Customer 
Income9 accounted for approximately 99% of revenues.

TECHNOLOGY AND INNOVATION

We believe that the Group’s technology capabilities, 
which continue to be developed internally, are a key 
differentiator and represent a significant competitive 
advantage. Plus500’s ability to react and implement 
changes rapidly enables the Company to adapt to both 
the Group’s needs, as well as to customers’ demands, 
helping to create a highly attractive and dynamic 
customer offering.

Throughout 2019, the Group continued its investment 
in its operational and regulatory framework, as well as 

10

Plus500 Ltd. 2019 Annual Report 
its technology, in order to enhance its offering across 
the broad range of platforms, languages, markets 
and regulatory environments in which it operates. The 
ongoing investment and development of these areas 
will create long term benefits to activity and customer 
acquisition whilst improving customer experience.

The Group continues to place a strong focus on 
innovation and technology throughout the entire 
customer journey – from marketing and customer 
acquisition process to trading experience, support 
channels, risk management and back office systems.

Back office processes (such as depositing funds) 
are also completed using the Group’s proprietary 
technology, which provides smart routing optimisation 
between various local payment processing companies. 
The Company also introduced additional alternative 
payment methods to increase variety and streamline 
the deposit process. This enables the Group to operate 
an efficient and lean cost base, while improving the 
service it can offer to its customers.

The Group’s trading platform benefits from its intuitive 
and user-friendly design, which is accessible from 
multiple operating systems and provides customers 
with access to more than 2,800 financial instruments. 
The upgrades introduced to Plus500’s trading platform 
in 2019 have contributed to an increased appeal to 
higher value customers; these included:

•  an analysis package to its WebTrader, iOS and 
Android platforms, including volume indicators, 
drawing tools and an extensive range of technical 
indicators;  

acknowledged as the UK’s no. 1 in satisfaction for 
online chat customer service in 201910. Integration 
with WhatsApp was successfully introduced during 
the first half of 2019 and is already contributing to an 
overall improved customer service experience, which 
is available in main languages 24/7. Plus500 was the 
first major CFD provider to successfully incorporate 
WhatsApp to its platform as part of its customer 
support offering.

The Group’s mobile and tablet offering continues to be 
very popular with customers, representing over 80% of 
total revenues in 2019 (FY 2018: 77%), with 75% of all 
customer trades being completed on a mobile device 
(FY 2018: 73%).  Plus500 remains the industry leader in 
mobile as it retains its position as the highest rated app 
in its sector in both the AppStore and Google’s  
Play Store.

GROUP POSITIONING AND CORE VALUES

Plus500 retains an entrepreneurial approach, adapting 
rapidly to changing market conditions and customer 
requirements, resulting in a market-leading offering 
delivered through cutting-edge proprietary technology. 
The Company continues to recruit and develop the best 
people and to focus on being operationally efficient 
whilst maintaining regulatory compliance. 

Our core values include putting our customers and 
stakeholders at the centre, leading the industry 
while standing out and providing an innovative, self-
developed, high quality product, as well as providing our 
employees a dynamic and evolving work environment in 
which they can grow and develop.

•  upgraded WebApp platform interfaces for further 

PLUS500’S GROWTH STRATEGY

user customisation, including traders’ ability to alter 
the appearance of the platform by selecting a light or 
dark background, with dark mode quickly becoming 
very popular; 

We remain confident in the prospects of the business 
going forward. Future success and value creation will 
be based on delivery on a number of fronts:

•  more than 100 new financial instruments, some of 
which were unique to Plus500’s trading platform, 
were also added in 2019, as the Group responded 
rapidly to either news flow or customer demand.

The Company continually seeks to upgrade and 
enhance its customer service channels, evolving from 
email to market-leading live chat, for which it was 

•  The Company has outgrown the competition 
organically over the past decade in many 
jurisdictions and is confident this will continue, 
enabled by superior customer targeting, leading 
marketing techniques and disciplined customer 
onboarding processes; 

11

Plus500 Ltd. 2019 Annual Report 
•  Profitability has been enhanced by concentration on 
cost efficiency. Plus500 will continue to emphasise 
cost control, remaining lean and investing only where 
it is confident in delivering superior returns; 

•  The Company is considering multiple additional 

growth opportunities through:  

1. expansion into new geographic regions and 
acceleration within current regions through 
additional regulatory licences; 

2. product extension enabled by further development 
of the current technology platform, enhancing 
customer acquisition rates and improving retention 
levels; 

3. value-adding targeted acquisitions, made possible 

by the imposition of increasingly strenuous 
regulatory standards, which enhance the position 
of the compliant industry leaders; 

•  Delivering best-in-class customer service is key to 

success. Plus500 will emphasise enhancements to 
its current trading platform to build on its reputation 
for excellent customer service and to provide trading 
functionality which will appeal to and satisfy the 
more sophisticated traders;  

•  Capital discipline will remain a central tenet of 
Plus500’s strategy. The Company will seek to  
maximise returns for all its stakeholders by either 
utilising capital which is surplus to operational 
requirements to deliver superior growth, or returning 
it to its shareholders. 

OUTLOOK

The Company benefitted from its highly flexible 
business model in 2019, which, alongside our 
high levels of investment in regulatory compliance 
and advanced technological capabilities, enabled 
us to adjust rapidly and efficiently following the 
implementation of ESMA’s regulation during the 
year. We believe that customer trading patterns have 
now adjusted and stabilised following the regulatory 
changes introduced in Europe last year and continue 
to monitor and prepare for any potential product 

intervention measures that are expected to take place in 
Australia during 2020. 

The momentum built during the second half is 
testament to the continued optimisation of marketing 
spend during the year, as well as enhancements to 
customer service and improvements in the Group’s 
proprietary technology platform.

As a result of the ongoing period of heightened volumes 
of trading across global financial markets during Q1 
2020, the Company has continued to see a significantly 
increased level of customer trading activity, alongside 
strong momentum across all financial and operational 
KPIs. Revenue from Customer Income has been very 
strong due to the heightened levels of market volatility. 
We have also experienced gains from Customer Trading 
Performance, although this is expected to be neutral 
over time. 

Given the uncertainty regarding the duration of the 
current levels of volatility and the unquantified potential 
impact from regulatory changes in Australia, it remains 
difficult to predict the outcome for the full year at this 
stage.

Nonetheless, our performance in the financial year to 
date means we enter 2020 with confidence, reflecting 
further strengthening of our customer offering and 
market positions, especially in regulated markets where 
legislation is transparent and brand recognition is 
already significant. We remain committed to ongoing 
improvement in the customer trading experience in 
order to increase retention rates and appeal to more 
sophisticated and higher value traders; success here 
is expected to provide incremental revenues in due 
course.

Asaf Elimelech
Cheif Executive Officer
6 April 2020

8 Customer Trading Performance – Gains/losses on customers’ trading positions 

9 Customer Income – Revenue from customer spreads and overnight charges

10 Investment Trends 2019 UK Leverage Trading Report

12

Plus500 Ltd. 2019 Annual Report 
OUR STRATEGY

By focusing on our core strategic pillars we seek to achieve our goal of being the leading global listed CFD provider

Strategic Objectives

2019 Performance

KPIs

Priorities

Maintain leadership
in innovation

• 

Introduced new features and redesigns to the trading platform to enhance 
the customer experience through all parts of the customer journey

•  Developed innovative financial instruments, some of which were unique to 

Plus500's trading platform

• 

Immediate release of new instruments in accordance 

•  Continue to maintain our market leading position 

with market trends and customer demand

in launching new instruments

•  Number 1 ranking among CFD providers for mobile app 

•  Constantly seek to develop the performance 

in both the AppStore and Google's Play Store, and in 

and user experience of our trading platform, 

•  The Group’s technological edge enabled it to comply quickly and efficiently 

number of downloads

enhancing customer experience and reducing 

with recent regulatory changes

•  Over 80% of revenues from mobile devices (2018: 77%)

churn

Grow our customer base 
in established markets and 
extend market leadership 

•  Maintained its leading position in core markets and international brand 

• 

recognition
Integration with WhatsApp contributing to an overall improved customer 
service experience, which is available in main languages 24/7

Strengthen and expand our 
geographical reach into 
new regions

•  The Group constantly works on expanding into new geographical regions by 

acquiring new regulatory licences 

•  91,388 New Customers (2018: 134,237)

•  199,720 Active Customers (2018: 304,616)

•  ARPU: $1,775 (2018: $2,365)

•  AUAC: $1,046 (2018: $934)

•  Number 1 CFD provider in the UK, Germany and Spain11

•  Reduced response times in customer support channels

• 

Increase in customer satisfaction and retention

•  Following the year end, in January 2020, a new licence 

was granted to the Group by the Financial Services 

Authority in the Seychelles, further complementing the 

Group's seven existing licences across the globe and 

reducing specific location regulatory risk

•  Continue to invest in marketing scale and 

abilities to ensure that it remains a key 

differentiator and attracts new valuable 

customers, while optimising our return on 

investment and improving retention rates

•  Continue to increase brand awareness in 

measurable, innovative, cost-effective ways to 

attract new and valuable customers

•  Further invest in customer support measures to 

increase overall customer satisfaction

•  Extend our global footprint and to continue 

to diversify revenues through addition of new 

operating licences

11 By total number of client relationships, Investment Trends 2019 UK Leverage Trading Report; Investment Trends 2019 Germany Leverage  

      Trading Report; Investment Trends 2019 Spain Leverage Report

13

Plus500 Ltd. 2019 Annual ReportStrategic Objectives

2019 Performance

KPIs

Priorities

Maintain leadership

in innovation

• 

Introduced new features and redesigns to the trading platform to enhance 

the customer experience through all parts of the customer journey

•  Developed innovative financial instruments, some of which were unique to 

•  The Group’s technological edge enabled it to comply quickly and efficiently 

Plus500's trading platform

with recent regulatory changes

• 

Immediate release of new instruments in accordance 
with market trends and customer demand

•  Continue to maintain our market leading position 

in launching new instruments

•  Number 1 ranking among CFD providers for mobile app 
in both the AppStore and Google's Play Store, and in 
number of downloads

•  Over 80% of revenues from mobile devices (2018: 77%)

•  Constantly seek to develop the performance 
and user experience of our trading platform, 
enhancing customer experience and reducing 
churn

Grow our customer base 

in established markets and 

extend market leadership 

recognition

• 

Integration with WhatsApp contributing to an overall improved customer 

service experience, which is available in main languages 24/7

•  Maintained its leading position in core markets and international brand 

Strengthen and expand our 

geographical reach into 

new regions

•  The Group constantly works on expanding into new geographical regions by 

acquiring new regulatory licences 

•  91,388 New Customers (2018: 134,237)
•  199,720 Active Customers (2018: 304,616)
•  ARPU: $1,775 (2018: $2,365)
•  AUAC: $1,046 (2018: $934)
•  Number 1 CFD provider in the UK, Germany and Spain11
•  Reduced response times in customer support channels
• 

Increase in customer satisfaction and retention

•  Following the year end, in January 2020, a new licence 
was granted to the Group by the Financial Services 
Authority in the Seychelles, further complementing the 
Group's seven existing licences across the globe and 
reducing specific location regulatory risk

•  Continue to invest in marketing scale and 
abilities to ensure that it remains a key 
differentiator and attracts new valuable 
customers, while optimising our return on 
investment and improving retention rates
•  Continue to increase brand awareness in 

measurable, innovative, cost-effective ways to 
attract new and valuable customers

•  Further invest in customer support measures to 

increase overall customer satisfaction

•  Extend our global footprint and to continue 

to diversify revenues through addition of new 
operating licences

14

Plus500 Ltd. 2019 Annual ReportOUR BUSINESS MODEL

Our robust, agile, lean and scalable business 
model generates operating leverage to create 
value for our stakeholders

HOW WE CREATE VALUE

Financial Capital

Public Sector

Human Capital

The Company maintains a 
healthy debt-free balance 
sheet and a lean cost 
structure

Governmental and 
regulatory activity affect 
the environment within 
which Plus500 operates

Read more on page 29

Human capital is a key element 
in the ongoing optimisation of 
the Group's platform and ability 
to recruit and retain higher value 
customers

SHAREHOLDERS AND 
INVESTORS

The Company is tasked with 
delivering its shareholders 
with the best return on their 
investment

REGULATORS

EMPLOYEES 

Regulators play a central 
role in shaping our industry 
and maintaining and building 
constructive relationships here 
is key across both current and 
potential jurisdictions

The success of Plus500 is based 
on its values and the abilities of 
its people

Recruiting talented people
Experienced management, 
skilled employees with a deep 
understanding of the business

Read more on page 41

15

Plus500 Ltd. 2019 Annual ReportWHAT WE DO

Plus500 operates a leading online trading platform for individual customers to trade CFDs internationally. Our 
internally developed platform provided 199,720 Active Customers with the ability to trade CFDs in over 2,800 
underlying financial instruments in 2019

Technology

Partnerships

Goods and Services

Plus500 operates its intuitive 
and user-friendly trading platform 
which is based on its proprietary 
technology

The Company relies 
on its partnerships as a 
significant contributor to 
its brand awareness and 
growth

The Company utilises a range of 
services to support its business 
operations

CUSTOMERS

SPONSORSHIPS

SUPPLIERS

The Company has a customer-
centric approach and provides its 
customers with unlimited access 
to a demo account, providing the 
time and flexibility to learn about 
CFD trading

The trading platform offers 
real-time prices and data analysis 
features

Plus500 has sponsorship 
agreements with Club Atlético 
de Madrid FC in Spain and 
with the Plus500 Brumbies in 
Australia, which contributes to 
its continued growth in brand 
recognition

Advertising and marketing are major 
areas of investment for our business 

Strong international brand 
Over $600 million has been invested 
through marketing channels in the 
trusted Plus500 brand in the last six years

In addition, Plus500 receives services 
from payment processing partners, 
which allows the Group to provide its 
services to its customers

16

Plus500 Ltd. 2019 Annual ReportHOW WE MAXIMISE VALUE

Clear strategy
Simple and coherent strategy based on constantly evolving 
our trading platform, enhancing our brand through excellent 
customer service and growing our customer base in new and 
established markets

Read more on page 13

HOW WE SHARE VALUE

SHAREHOLDERS 
AND INVESTORS

Attractive returns through capital 
growth, ordinary and special 
dividends and share buybacks

Total returns in dividends and share 
buybacks since admission to AIM in 
2013 amount to $919 million*

REGULATORS

EMPLOYEES

The Company 
contributes to round 
table discussions 
within the industry 
and holds regular 
dialogue with global 
regulators

Providing rewarding careers, 
with opportunities for training, 
development and progression

Departmental training sessions 
are offered globally to continually 
hone skills and achieve best 
practice

Read more on page 31

Read more on page 41

* $823 million in cash dividends and $96 million in share buyback programmes, including the $30 million share buyback programme  

   commenced in February 2020

17

Plus500 Ltd. 2019 Annual ReportComprehensive risk management
Proprietary risk management that 
incorporates real-time functionality 
risk management systems and trading 
threshold triggers to reduce risk

Read more on page 33

Sound governance
The Plus500 Board is comprised of experienced 
individuals with extensive knowledge of finance, regulation 
and compliance, technology and capital market disciplines

Our Board operates according to the best practices of the 
main market and, as a premium listed company, we have 
upgraded our internal policies and procedures to be as 
compliant as possible, in order to provide our stakeholders 
with a framework for long term success

Read more on page 58

CUSTOMERS

SPONSORSHIPS

SUPPLIERS

The cooperation of the 
Company with its  
partners provides all
parties with stronger
brand recognition 

Read more on page 45

Ongoing growth of 
the business ensures 
continued support of the 
Group’s marketing and 
operations suppliers

Customers enjoy a highly rated, robust and 
scalable, user-friendly trading platform with a 
leading position in the mobile space

Intuitive navigation and consistency minimises the 
learning curve between devices and improves user 
experience

Customer centric approach – negative balance 
protection and maintenance margin automatic  
close-out are offered to all customers in all 
geographies at no cost

Unlimited demo account enables potential 
customers of Plus500 to become familiar with the 
product and its characteristics prior to conducting 
any real-money trading

Leadership in innovation

24/7 customer service in multiple languages

18

Plus500 Ltd. 2019 Annual ReportOUR COMPETITIVE ADVANTAGE

Sophisticated, proprietary software 

Smart marketing technology

Flexible, scalable business structure

Intuitive in-house platform allowing
flexibility, integrated features and 
rapid innovation 

Proprietary, highly effective 
system to identify opportunities 
and acquire customers efficiently

Read more on page 25

Ability to adjust to the changing 
environment as a result of our lean 
cost structure and proprietary 
technology

The Company does not pay any 
royalties or license fees to third 
parties for the use of the trading 
platform by its customers and can 
therefore maintain high margins and 
profitability levels

12

13

14

12   By total number of client relationships, Investment Trends 2019 UK Leverage Trading Report 

13   By total number of client relationships, Investment Trends 2019 Germany Leverage Trading Report 

14   Investment Trends 2019 Spain Leverage Trading Report     

19

Plus500 Ltd. 2019 Annual Report 
 
       
WHERE WE OPERATE

Countries

Languages

Offices

Our trading platform is available in more than 50 
countries in 32 languages

Operations are conducted from our eight offices 
worldwide. Plus500 retains operating licences and is 
regulated in the UK, Australia, Cyprus, New Zealand, 
Israel, South Africa, Singapore and the Seychelles

Plus500 Ltd.

Publicly traded on the:
LONDON STOCK EXCHANGE

Plus500UK

Plus500CY

Plus500AU

Plus500SG

Plus500IL

Plus500SEY

Regulated by:
FCA

Regulated by:
CySEC

Regulated by:
ASIC 
FMA 
FSCA

Regulated by:
MAS

Regulated by:
ISA

Regulated by:
FSA

20

Plus500 Ltd. 2019 Annual ReportKEY STAKEHOLDER RELATIONSHIPS

Stakeholder

Why it is important to engage

How we engage

Understanding customers’ needs is an integral part of providing a relevant 
and up to date product offering that will attract a growing number of new 
valuable customers and will assist in retaining existing customers, thereby 
reducing churn

Automation has been central in the Group’s success to date and will continue 
to be a main theme, as the Company operates a lean and efficient structure. 
The Company regards its employees as the key asset to support and enable 
its technology

Regulatory oversight is an integral part of the Group's business, as its 
subsidiaries retain operating licences and are supervised by various 
regulators across the globe. Regulatory compliance procedures are 
constantly reviewed and enhanced, with a culture of compliance embedded 
within the business, including open and constructive communications 
with relevant regulatory bodies in current and potential future regulatory 
jurisdictions

As a public listed company, Plus500 aims to provide fair, balanced and 
understandable information to investors and shareholders. Maintaining a 
close connection to its shareholders through transparent dialogue has always 
been the Group’s focus. The Company continues to seek ways to enhance the 
relationship with its shareholders and investors

Plus500 uses the services of various suppliers in order to provide its 
customers with the best user experience. Suppliers assist with the ongoing 
activities surrounding the Plus500 trading platform

Plus500 is the official sponsor of the Spanish football club, Atlético de 
Madrid FC and of the Australian professional rugby union team, the Plus500 
Brumbies. Both sponsorships have been highly successful, increasing brand 
recognition with the Company’s current and potential global customer base 
within its target markets

•  Online and offline marketing channels

•  Omni-channel customer-centric approach

•  24/7 customer support available in multiple languages

•  Evaluation and feedback processes for employees and 

management

•  Competitive reward packages 

•  Encouraging employee training and development 

•  Non-Executive Director (Steven Baldwin) responsible for 

workforce engagement

•  Ongoing constructive interactions with relevant regulators

•  Participation in regulators' coordination groups

•  Contributions to public consultations issued by regulators 

on relevant industry matters

•  Annual reports

•  Regulatory News Service

•  Annual general meeting

• 

• 

Investor presentations

Investor conferences

•  One-on-one meetings

•  Relationships with suppliers allow the ongoing review and 

monitoring of their performance levels

•  Building strong partnerships with suppliers through open 

two-way dialogue

•  Ongoing relationships, including online and offline 

marketing campaigns and the prominence of the 

Company logo on all team jerseys

•  Mutually beneficial relationship enhancing all brands

Customers

Employees

Regulators

Shareholders
and Investors

Suppliers

Sponsorships

21

Plus500 Ltd. 2019 Annual ReportStakeholder

Why it is important to engage

How we engage

Customers

Employees

Understanding customers’ needs is an integral part of providing a relevant 

and up to date product offering that will attract a growing number of new 

valuable customers and will assist in retaining existing customers, thereby 

reducing churn

Automation has been central in the Group’s success to date and will continue 

to be a main theme, as the Company operates a lean and efficient structure. 

The Company regards its employees as the key asset to support and enable 

its technology

Regulators

constantly reviewed and enhanced, with a culture of compliance embedded 

Regulatory oversight is an integral part of the Group's business, as its 

subsidiaries retain operating licences and are supervised by various 

regulators across the globe. Regulatory compliance procedures are 

within the business, including open and constructive communications 

with relevant regulatory bodies in current and potential future regulatory 

jurisdictions

•  Online and offline marketing channels
•  Omni-channel customer-centric approach
•  24/7 customer support available in multiple languages

•  Evaluation and feedback processes for employees and 

management

•  Competitive reward packages 
•  Encouraging employee training and development 
•  Non-Executive Director (Steven Baldwin) responsible for 

workforce engagement

•  Ongoing constructive interactions with relevant regulators
•  Participation in regulators' coordination groups
•  Contributions to public consultations issued by regulators 

on relevant industry matters

Shareholders

and Investors

As a public listed company, Plus500 aims to provide fair, balanced and 

understandable information to investors and shareholders. Maintaining a 

close connection to its shareholders through transparent dialogue has always 

been the Group’s focus. The Company continues to seek ways to enhance the 

relationship with its shareholders and investors

•  Annual reports
•  Regulatory News Service
•  Annual general meeting
Investor presentations
• 
• 
Investor conferences
•  One-on-one meetings

Suppliers

customers with the best user experience. Suppliers assist with the ongoing 

Plus500 uses the services of various suppliers in order to provide its 

activities surrounding the Plus500 trading platform

Plus500 is the official sponsor of the Spanish football club, Atlético de 

Madrid FC and of the Australian professional rugby union team, the Plus500 

Sponsorships

Brumbies. Both sponsorships have been highly successful, increasing brand 

recognition with the Company’s current and potential global customer base 

within its target markets

•  Relationships with suppliers allow the ongoing review and 

monitoring of their performance levels

•  Building strong partnerships with suppliers through open 

two-way dialogue

•  Ongoing relationships, including online and offline 
marketing campaigns and the prominence of the 
Company logo on all team jerseys

•  Mutually beneficial relationship enhancing all brands

22

Plus500 Ltd. 2019 Annual ReportKEY PERFORMANCE INDICATORS 

The Board monitors the Group's performance against 
its objectives, and the financial performance of its 
operations through a number of key performance 
indicators (“KPIs”) regularly. In particular, these KPIs are 
used to benchmark revenue generation and operating 
costs, and to ensure the ongoing and improving 
effectiveness of the Company's marketing budget to 
maximise efficiency and returns on investment. The 
Group's main KPI's, which follow the industry's common 
practice, are set out below

91,388 
91,388 

199,720 
199,720 

NUMBER OF NEW CUSTOMERS

'New Customers’ are customers who have deposited 
real money into their trading account for the first time in 
the relevant financial period. 

This is a consistent and relevant measure to track the 
number of new customers the Group attracts on a 
year-on-year basis. Continuing to attract new valuable 
customers whilst engaging and retaining existing 
customers is important to the overall strategy of the 
Group. In 2019 the Group acquired a total of 91,388 
New Customers (2018: 134,237).

NUMBER OF ACTIVE CUSTOMERS

‘Active Customers' are customers who made at least 
one trade using real money on the trading platform in 
the relevant financial period. 

This measure reflects the level of customer activity 
within the trading platform during the period and is 
indicative of the degree of customer satisfaction. It is 
important that the Group attracts and retains active 
trading customers to continue to deliver sustainable 
revenue and profits. In 2019 the Group had a total of 
199,720 Active Customers (2018: 304,616).

23

Plus500 Ltd. 2019 Annual Report 1,775 
 1,775 

 1,046 
 1,046 

AVERAGE REVENUE PER USER (ARPU)

Average Revenue Per User is calculated by dividing 
the revenue by the number of Active Customers in the 
relevant financial period. 

This measure is affected by other factors such as 
extreme periods of customer acquisition, periods of 
low or high volatility in financial markets and Customer 
Trading Performance. The Average Revenue Per User in 
2019 was $1,775 (2018: $2,365). 

AVERAGE USER ACQUISITION COST (AUAC)

Average User Acquisition Cost is used to show the 
average cost of attracting a new customer. This is 
calculated by dividing the total marketing expenses by 
the number of New Customers in the relevant financial 
period.

Along with ARPU, the direction of movement here 
indicates the level of return on marketing investment. 
The Company feels it is important to manage the 
Average User Acquisition Cost to ensure a balanced 
spend on customer acquisition. The Average User 
Acquisition Cost in 2019 was $1,046 (2018: $934).

24

Plus500 Ltd. 2019 Annual ReportOUR TECHNOLOGY

THE TRADING PLATFORM

The trading platform has been designed to be intuitive 
and user-friendly, providing customers with a simple 
and consistent interface across a wide variety of 
devices, including mobile, tablet, web and PC. This 
approach ensures that customers are able to enjoy 
a multi-channel experience, providing them full 
accessibility to trade in CFD's on underlying financial 
instruments which are of interest to them, across all 
formats and through a single customer account.

This offers the customer a familiar user interface 
greatly reducing the learning curve when switching 
between different devices. The upgrades introduced to 
Plus500's trading platform in 2019 aim to increase its 
appeal to higher value customers.

DEMO ACCOUNT

The Group offers potential customers the opportunity 
to operate a free demo account for an unlimited period 
of time. The demo account fully imitates the real 
trading experience, providing customers with access 
to all financial instruments, trading tools and features. 
This ensures that customers have an opportunity to 
familiarise themselves with the features of the  
trading platform and to understand the product  
before they choose to commence trading using a real 
money account. 

CUSTOMER INTERFACE AND BACK-END TO 
THE TRADING PLATFORM

The trading platform operates a simple and 
consistent, but highly localised user interface across 
a number of desktop and mobile devices, available in 
more than 50 countries and in 32 languages. It has 
been designed to be as intuitive and as user-friendly as 
possible and provides customers with real-time prices, 
allowing customers to continuously monitor their open 
positions and trading activity, with immediate access 
to trade execution across a multitude of order types.

CONTINUED DEVELOPMENT OF THE 
TRADING PLATFORM

The trading platform continues to evolve in order to 
further improve systems scalability for meeting the 
growing demands of the Group’s active customer base 
and the increased customer activity, thus creating an 
even more robust infrastructure which can support 
substantial volumes. The Group is constantly updating 
the financial instruments available on its platform to 
meet customer demand and asset trends across the 
geographies in which its offering is available.  

25

Plus500 Ltd. 2019 Annual Report 
 
 
The trend for trading CFDs on smartphones and tablets 
continues, as the Group’s mobile platforms for both 
smartphones and tablets now account for more than 
80% of revenues in 2019. Plus500 remains an industry 
leader in mobile as demonstrated through its maintained 
position as the highest rated app in its sector in both the 
AppStore and Google’s Play Store.  

The success of the Group has been supported by 
maintaining a tight and flexible cost structure. The 
high degree of operating leverage within the business, 
driven by the efficiency and automation of the trading 
platform and the supporting elements, enables the 
Group to generate a relatively high average revenue per 
employee, whilst maintaining a relatively low average 
cost per employee;  these are metrics which the Board 
believes compare favourably to some of the Group’s 
primary peers.

* For illustrative purposes

26

Plus500 Ltd. 2019 Annual Report 
OUR MARKETS

CFDs are highly flexible, internationally traded products, 
which can be based on a wide range of underlying 
financial instruments. The growth of this industry 
over recent years has been aided by a number of 
factors: increasing awareness of its existence through 
online and social media channels; a growing desire 
by individuals to control their finances along with 
changes in financial regulation providing greater 
freedoms; the ongoing growth in internet usage along 
with the explosion in the use of mobile devices; and 
the development of intuitive yet highly advanced online 
trading platforms. 

Together these have enabled individual customers to 
trade in an increasingly wide variety of financial assets 
and instruments that were previously inaccessible. 
Within the broader industry, the Group is currently 
focused solely on the provision of CFDs. 

GLOBAL OPERATIONS

The Group operates from eight offices and provides 
services to customers from more than 50 countries 
worldwide. Our global operations enable us to cater for 
our existing customers and to expand our offering to 
potential new customers within additional territories, 
while operating within the applicable local regulatory 
regimes.

REGULATION

The Group is regulated in the EEA, UK, Australia, South 
Africa, Israel, New Zealand, Singapore and the
Seychelles and its services are also available in certain 
other jurisdictions across Asia, the Middle East and 
elsewhere. The Group operates through six subsidiaries 
which have been granted licences by regulators: 

• 

• 

Plus500UK Ltd is authorised in the United Kingdom 
by the Financial Conduct Authority (FCA) and has 
obtained “passports” allowing it to offer its services 
across the EEA; 

Plus500CY Ltd is authorised in Cyprus by the 
Cyprus Securities and Exchange Commission 
(CySEC) and has similarly obtained “passports” 
allowing it to offer its services across the EEA;

27

• 

• 

• 

• 

Plus500AU Pty Ltd is authorised in Australia by the 
Australian Securities and Investments Commission 
(ASIC), in New Zealand by the Financial Market 
Authority (FMA) and in South Africa by the 
Financial Sector Conduct Authority (FSCA); 

Plus500IL Ltd is authorised in Israel by the Israeli 
Securities Authority (ISA);  

Plus500SG Pte Ltd is authorised in Singapore by 
the Monetary Authority of Singapore (MAS); and 

Plus500SEY Ltd is authorised in the Seychelles by 
the Financial Services Authority (FSA).

The Group recognises that regulators around the globe 
continue to increase scrutiny and standards in the retail 
leveraged trading industry. The regulatory environment 
continues to evolve in many of the Group’s European 
markets and in other parts of the globe, such as the 
anticipated product intervention orders which are 
expected to come into force during 2020 in Australia.

As a result of a tightening global regulatory environment, 
the Company believes there will be a greater need for 
efficiency and automation of the business models of 
industry participants and that, thanks to the scale of the 
Group and its technology leadership positions, it is well 
prepared to benefit from these trends.

BREXIT

The UK left the European Union on 31 January 2020 
and is now in a transition period until 31 December 
2020. Between now and the end of the year, EU law will 
continue to apply with no change. Plus500 remains 
well prepared for various scenarios for the UK's exit 
from the EU, supported by the Group's separate EU 
licence in Cyprus which enables it to operate in EU 
regulated jurisdictions, in line with applicable regulatory 
requirements. Plus500 will continue to assess any 
future developments relating to the UK's exit from  
the EU.

Plus500 Ltd. 2019 Annual Report28

Plus500 Ltd. 2019 Annual ReportFINANCIAL REVIEW

" Our corporate structure encourages 
streamlined systems and efficiency across 
the Group, enabling us to form a lean and 
agile operating structure; this, in turn, 
enables us to efficiently and quickly adapt 
to ongoing changes to our industry and 
business "

Elad Even-Chen
Chief Financial Officer 

INTRODUCTION

2019 was a year of two distinct halves; very low
volatility in financial markets in Q1 resulted in
fewer opportunities for customers to trade, however,
more normal trading conditions returned in Q2 and
continued through to the year end, resulting in a much
improved second half performance.

Our corporate structure encourages streamlined
systems and efficiency across the Group, enabling 
us to form a lean and agile operating structure; this, 
in turn, enables us to efficiently and quickly adapt to 
ongoing changes to our industry and business, thereby 
enhancing our overall performance.

REVENUE

The Group delivered revenue of $354.5 million for 2019
(FY 2018: $720.4 million), which represents 
approximately 93% of Customer Income. 

in H2 2019 in comparison to H1 2019, and $126.7 
million of EBITDA, representing approximately 66% of 
annual 2019 EBITDA.

SELLING, GENERAL AND ADMINISTRATIVE 
EXPENSES

Costs remained well under control during 2019,
reflecting the Group's optimised cost base.The
majority of the Group's costs are variable and are
positively correlated to enhanced performance,
including marketing and processing expenses.

Selling, General and Administrative expenses
decreased by 24% to $164.4 million (FY 2018: $215.1
million) attributed to general level of cost optimisation.
Higher marketing costs per customer were incurred as
a result of increased focus on acquisition of high
value customers. The balance of costs also includes
payroll and related expenses, variable bonuses and
share appreciation rights.

EBITDA

FINANCIAL EXPENSES

EBITDA for 2019 was $192.3 million (FY 2018: $506.0
million), with an EBITDA margin of 54% (FY 2018: 70%).
Net profit for 2019 was $151.7 million (FY 2018: $379.0
million). Earnings per Share15 were $1.35 (FY 2018:
$3.33). There was a much improved second half 
performance, with a 19% increase in Customer Income 

In 2019, the Company’s financial expenses amounted
to a net $0.8 million (FY 2018: $2.3 million), the 
majority arising from foreign exchange and translation 
differences. A significant proportion of the Company’s 
cash is held in US dollars in order to provide a natural 
hedge, therefore reducing the impact of currency 

29

Plus500 Ltd. 2019 Annual Report 
movements on financial expenses. This result reflects 
an optimisation of financial cash management in 
comparison to 2018, with reduced financial expenses 
of $1.5 million.

BALANCE SHEET 

Plus500’s business model continued to be highly cash-
generative with 88% operating cash conversion16  
(FY 2018: 98%). Deposits are collected in advance from 
customers and these deposits and the outcome of the 
customers' trading activity is immediately reflected in 
their regulated segregated accounts. Earnings from 
these customer trades are recognised in cash on 
the Company’s balance sheet as customers’ trading 
activity occurs and amounts are transferred from or 
to the Company's accounts. In addition, the Company 
requires relatively low levels of capital expenditure. 
The combination of these features mean that a high 
proportion of net income is rapidly converted into cash.

Plus500's total assets were $316.9 million as of 
31 December 2019 (31 December 2018: $332.9 
million); with equity of $284.1 million, representing 
approximately 90% of the balance sheet as of 31 
December 2019 (31 December 2018: $280.7 million).

Cash generated from operations during the year was 
$170.1 million (FY 2018: $495.0 million); this resulted 
in year end cash balances standing at $292.9 million 

REVENUE

354.5M
720.4M

EBITDA

192.3M
506.0M

NET PROFIT

151.7M
379.0M

TOTAL DIVIDEND
PER SHARE

0.6501
1.9977

9
1
0
2

8
1
0
2

9
1
0
2

8
1
0
2

9
1
0
2

8
1
0
2

9
1
0
2

8
1
0
2

30

Plus500 Ltd. 2019 Annual Report(31 December 2018: $315.3 million). Cash balances 
reduced during the year as a result of dividend 
payments ($101.1 million) and two share buyback 
programmes ($6.0 million and $41.2 million).

All amounts stated exclude client funds which are held 
in segregated accounts and are subject to annual audit 
and certification, in line with global best practices. The 
amount of customer deposit, net in 2019 was $162.8 
million (FY 2018: $107.2 million). 

PRESENTATION OF CURRENCIES

average share price of £7.66. Following the year 
end, the share buyback programme continued to its 
completion, and an additional 749,854 Ordinary Shares 
have been purchased, amounting to a total of $8.8 
million, at an average share price of £9.06.

The Board declared a final dividend of $40.8 million 
for the year ended 31 December 2019, representing 
$0.3767 per share (FY 2018: $0.6191 per share), with an 
ex-dividend date of 27 February 2020, a record date of 
28 February 2020 and a payment date of 13 July 2020. 
This makes a total dividend for the year of $0.6501 per 
share (total dividend for 2018: $1.9977 per share). 

The Consolidated Financial Statements are presented 
in US dollars, which is the Company’s functional and 
presentation currency. Foreign currency transactions 
and balances in currencies different from the US dollar 
are translated into the US dollar.

A new share buyback programme was commenced 
in February 2020 to buy back up to $30 million of 
the Company's shares (the "New Share Buyback 
Programme").

Subject to the completion of the New Share Buyback 
Programme, the resulting total distribution to 
shareholders for 2019 will amount to a return to 
shareholders of $151.7 million17 or 100% of net profit for 
the year, in line with the Company's stated shareholder 
returns policy.

The Board will continue to assess the availability of any 
excess capital and prioritise its use, as it has always 
done, and carefully evaluate any identified opportunities 
against the long term benefit of organic investment or 
returns to shareholders.

Elad Even-Chen
Chief Financial Officer 
6 April 2020

SHAREHOLDER RETURNS

The Board considers the Group’s shareholder returns 
policy annually, including the optimal balance between 
allocating surplus funds to the payment of ordinary and 
special dividends or share buybacks. The Company's 
policy is to return at least 60% of net profits to 
shareholders, to be distributed through a combination 
of dividends and share buybacks, with at least 50% of 
this distribution being made by way of dividends. This 
policy applies to net profits on a half-yearly basis.  

In October 2018 the Board approved a programme 
to buy back an initial amount of $10 million of the 
Company’s Ordinary Shares in accordance with the 
authority granted at the Company’s AGM. Subsequently, 
the Company purchased 487,500 Ordinary Shares in 
accordance with this programme during 2019 up to 
the termination of the programme, for an aggregate 
purchase price of $6 million, and at an average share 
price of £10.13.

In addition, the Board determined at the time of the 
Group's half year results in August 2019 that enhanced 
shareholder value could be delivered from buying 
back the Company's shares and as a consequence, a 
material share buyback programme to purchase up to 
$50 million of the Company's shares was announced. 
In 2019 the Company purchased 4,259,066 Ordinary 
Shares in accordance with this programme, for an 
aggregate purchase price of $41.2 million and an 

31

Plus500 Ltd. 2019 Annual ReportThe table below shows the consolidated audited results for the two financial years ended 31 December 
2019 and 31 December 2018, respectively:

Revenue

EBITDA

Profit before Tax

Net Assets18 

2019

$354.5m

$192.3m

$189.3m

$284.1m

2018

$720.4m

$506.0m

$503.0m

$280.7m

The table below shows the consolidated audited cash flows of the Group for the two financial years ended 
31 December 2019:

Net cash provided by operating activities

Net cash used in investing activities

2019

$127.3m

$(0.1)m

2018

$400.4m

$(0.7)m

Net cash used in financing activities

$(150.1)m

$(324.2)m

15 Earnings per Share – Calculated based on weighted average number of Ordinary Shares in issue as of 31 December 2019

16 Operating cash conversion – Cash generated from operations / EBITDA

17 The actual dividend to be paid by the Company on the dividend payment date will be less than the $40.8 million initially estimated since the 

Company repurchased additional Ordinary Shares between the date of dividend declaration and the record date of the dividend, which 

Ordinary Shares are held in treasury and not entitled to dividend payment

18 Net Assets are as of 31 December 2019 and as of 31 December 2018, respectively

32

Plus500 Ltd. 2019 Annual ReportRISK MANAGEMENT FRAMEWORK

The management and control of risks in the Company 
is embedded within day-to-day operating procedures. 
The Company has developed a comprehensive risk 
mitigation plan, to control exposure and provide secure 
solutions. These procedures comprise of a range of 
measures including corporate policies, operating rules, 
systematic reporting, external audits, internal audits, 
self-assessment and continuous monitoring by the 
Regulatory & Risk Committee, the Board and the 
executive management team.

RISK GOVERNANCE FRAMEWORK

The financial, market and regulatory environments in 
which Plus500 operates inherently expose it to a number 
of strategic, financial and operational risks. The Company 
recognises the importance of understanding and 
managing these risks and has determined levels of risk 
that it believes are acceptable. Policies and procedures 
have been developed within a robust risk management 
framework that attempts to minimise various risks, 
including market risk.

Plus500’s target customer base is exclusively individual 
customers and the trading platform is not available to
institutional or corporate traders. As a result, Plus500 
has a low customer concentration and therefore does 
not rely on trading activity from a small number of 
very large customers – the largest customer in 2019 
contributed less than 1% of total Group revenue.

Additionally, the Company’s risk management 
framework ensures that risk exposures are strictly 
limited. The Company employs a combination of 
real-time monitoring technology, predefined limits and 
internal offsetting techniques across its hundreds of 
thousands of customers to ensure risk is effectively 
managed.

Plus500 monitors trading levels and exposure limits (for 
example by customer, instrument and asset class), and 
credit risk is limited by having all customers accounts 
pre-funded. The Group also offers a margin close-out 
policy to all of its customers on a cross border basis.

In 2019, approximately 85% of the days were profitable 
with the majority of the remaining 15% of trading days 
showing relatively immaterial negative revenue. The 
average daily loss in 2019 was less than $411,000.

Although Customer Trading Performance fluctuates 
over the short term and can fluctuate from year to year, 
the Company considers performance over a longer 
timeframe, which has tended to be broadly neutral. As 
per Plus500’s business model, revenues are mainly 
driven by the volume of trades executed on its trading 
platform and the associated trading spreads and 
overnight charges. Over the past six years, Customer 
Income accounted for approximately 99% of revenues.

GOVERNANCE 

The role of the Board
The Board is ultimately responsible for the risk strategy
and has developed a Risk Governance Framework.

The Board believes the robust, technology-driven 
risk management systems of the Group are a key 
competitive strength and an important factor in its 
revenue generation. The implementation of the risk 
strategy is delegated to management under the 
more detailed supervision of the Regulatory & Risk 
Committee.

The role of the Regulatory & Risk Committee
The Regulatory & Risk Committee receives updates 
from management on risk, compliance and regulatory 
issues and reviews the related internal systems. 
The Regulatory & Risk Committee is responsible for 
reviewing relationships with the regulatory authorities 
and reviewing the adequacy and quality of the Group’s 
systems and procedures for compliance with regulatory 
requirements where the Group is regulated and in 
other jurisdictions where the Group has a significant 
market presence. The Regulatory & Risk Committee 
also has responsibility for reviewing the Company’s 
most significant risks to the achievement of strategic 
objectives and reviewing the Company’s risk policy.

33

Plus500 Ltd. 2019 Annual Report 
Second line of defence
A strong compliance function is in place in all territories 
where the Group operates. The Board continues to 
develop the Group’s compliance policies in line with 
each of the regulatory environments in which the 
Group’s offering is available.

Third line of defence
The third line of defence, independent assurance, is 
provided by internal audit.

The role of the internal auditor is to examine, among 
other things, the Company’s compliance with applicable 
law and orderly business procedures. In accordance 
with the Israeli Companies Law 5759-1999 (the 
"Companies Law") the internal auditor is appointed 
by the Board on the recommendation of the Audit 
Committee, which also oversees the internal auditor’s 
work plan, monitors its activities and assesses its 
performance.

Pursuant to the Companies Law, the internal auditor 
may be an employee of the Company but may not 
be an interested party or office holder, or a relative of 
any interested party or office holder and may not be 
a member of the Company’s external auditor or its 
representative.

The Company’s internal auditor is Brightman Almagor 
Zohar & Co. (Deloitte Israel) a member firm of Deloitte 
Touche Tohmatsu Limited. 

Compliance with applicable regulations is also provided 
by local advisors in the main territories that the Group 
operates in, and advice on the regulatory regime is 
considered when planning new licence applications.

LINES OF DEFENCE

Within the Risk Governance Framework, three lines of 
defence are created through:
•  Front-line risk management processes
•  Regulatory compliance 
• 

Independent assurance provided by internal audit

First line of defence
The first line of defence consists of front-line risk 
management processes operated by management within 
the day-to-day trading activities of the Group’s business.

There are three elements to the management of day-to-
day trading risk:

a. Financial Risk Limitation Policies 

The Group has developed proprietary risk 
management systems that incorporate various real-
time financial risk limits.  

b. Trading Limits

i.  Customer limits 

Monetary limits are placed on a customer’s: 
(a) exposure to any single instrument;  
(b) aggregate open positions as a whole; and 
(c) aggregate deposit amounts.  
Customer limits are determined with reference to, 
amongst other things, a customer’s credit score, 
trading history, location and other due diligence 
results. 

ii.  Group limits 

Monetary limits are also placed on the Group’s 
exposure to individual instruments. These limits 
are set according to, amongst other things, the 
asset class, the size, the liquidity and the beta 
(volatility) of the underlying instrument. In each 
case, when these limits are reached the trading 
platform automatically ceases to accept trades 
from the relevant individual or on the underlying 
instrument until such time as exposure levels 
fall below the relevant threshold(s) or such 
threshold(s) are reviewed and amended. 

c. Hedging 
  To further manage risk the Group has a hedging policy 
in place which would, in extremis, mitigate exposure of 
the Group as a whole beyond certain thresholds. 

34

Plus500 Ltd. 2019 Annual Report 
The  annual  and  ongoing  elements  of  the  Group’s  risk 
management processes are controlled by an established 
risk identification, assessment and monitoring process. 

The 2019 risk assessment process identified certain risks 
and was narrowed down into major risks monitored by 
the executive management and the Regulatory & Risk 
Committee, then further consolidated into eight principal 
risks closely monitored by the Board.

The Risk Factors section included within the Prospectus is 
available at:
https://www.plus500.com/Docs/Plus500UK/Prospectus.pdf.

Throughout the year and up to the date of this report, 
the Board has reviewed the effectiveness of the Group’s 
internal controls system. As a result of this review, the 
Board considers that the measures that have been or 
are planned to be implemented, complement the Group's 
risk management framework and are appropriate to the 
Group’s circumstances, covering all controls, including 
financial and operational controls and compliance with 
applicable laws and regulations. 

INTERNAL CONTROLS

The Board has overall responsibility for the Company’s 
systems of internal control and for monitoring their 
effectiveness. Although no system of internal control 
can provide absolute assurance against material 
misstatement or loss, the Company’s systems are 
designed to provide the directors with reasonable 
assurance that issues are identified on a timely basis 
and dealt with appropriately.

The Company’s key internal financial control procedures 
include:
• 

a review by the Board of actual results compared 
with budget and forecasts;
reviews by the Board of year-end forecasts;
the establishment of procedures for acquisitions, 
capital expenditure and expenditure incurred in the 
ordinary course of business;
the appraisal and approval of proposed acquisitions 
outside of the ordinary course of business by the 
Board;
the detailed budgeting and monitoring of costs 
incurred in the development of new products;
a review of day to day management controls and 
test of operating effectiveness of key controls;
an annual review of the internal controls system; 
the reporting to, and review by, the Board on 
changes in legislation, regulatory requirements 
and practices within the sector, accounting and 
regulatory and legal developments pertinent to the 
Company; and
the appointment of experienced and suitably 
qualified staff to take responsibility for key business 
functions to ensure maintenance of high standards of 
performance.

• 
• 

• 

• 

• 

• 
• 

• 

EMERGING AND PRINCIPAL RISKS 

The Board has undertaken a robust assessment 
of emerging and principal risks facing the Group 
and how these risks are managed or mitigated 
in accordance with Provision 28 of the Financial 
Reporting Council’s UK Corporate Governance Code 
2018 (the “Code”). Significant and emerging risks are 
considered those that would threaten its business model, 
future performance, solvency or liquidity. These are 
outlined below and details of financial risks and their 
management are set out in note 22 to the Consolidated 
Financial Statements.

35

Plus500 Ltd. 2019 Annual Report  
Business & Strategic Risks

Risk

Description

Management & Mitigation

Legal and 
Jurisdictional 
Risk

The risk that changes in the regulatory 
frameworks in which the Group currently 
operates could adversely affect its  
performance

•  Diversification of jurisdictions in which the Group 

offers its services

•  Offering trading accounts suitable for different 

levels of customers

Regulatory changes could result in 
the product offering becoming less 
profitable, restrictions on the product 
marketing, or a ban on the product 
offering in one or more of the countries 
in which the Group operates

•  Monitoring market and regulatory sentiment, 
developments and advice from compliance 
functions on actual and possible changes and 
taking remedial action 

•  Maintaining an open and robust dialogue with 

regulators

Regulatory
Risk

Financial Risks

Risk

Description

Management & Mitigation

Business Risk

The risk of a commercially adverse 
impact on the business resulting from: 

• 

• 

The Group's strategic decision 
making failing to seize business 
opportunities or react to changes in 
the market. This risk may result 
in damage or loss, financial or 
otherwise, to the Group as a whole
The risk that a third-party 
organisation on which the Group 
relies significantly will inadequately 
provide or fail to deliver its outsourced 
activities or contractual obligations to 
the standard required

•  Robust governance, challenge and oversight
•  Managing the Group in line with the agreed 

strategy, policies and risk appetite and periodic 
reviews of such assumptions compared to 
developments in the markets, business and 
regulation

•  Developing redundancies for material services 
provided by third parties by having secondary 
providers and alert systems, as well as automated 
processes to operate redundancies

•  Due diligence performed on service suppliers 

ahead of outsourcing

•  Service level agreements in place and regular 

monitoring of performance

The risk of exposure to the market. 
The market risk is mainly comprised of 
the following main factors: 

Market Risk

• 
• 

Price movements 
Foreign currency exposures

The Group manages market risks by steering/
balancing natural hedge (client positions are 
offsetting each other) and the Group risk tolerance 
(for each financial market in which the Group's 
customers trade). Market risk is mitigated by:

•  The Group’s real time position monitoring and 

alert system which allows the Group to constantly 
manage its market exposure and adjust controls
•  Defining daily/weekly/monthly Group market risk 
limits for each financial market or instrument
If predetermined limits are exceeded, the Group 
takes appropriate actions to reduce exposure (e.g. 
margin requirement change)

• 

36

Plus500 Ltd. 2019 Annual ReportFinancial Risks

Risk

Description

Management & Mitigation

The risk of clients or counterparties failing 

to fulfil contractual obligations and/or 

settlements resulting in financial loss, 

•  Client Credit Risk:  

specifically:

The Group has a “no-credit” policy in which customers 

can only fund their accounts from their own resources. 

•  Client credit risk:  

Customers can set a wide range of loss risk mitigation 

Leveraged trading can result in client 

tools such as alerts and stops features

trading losses exceeding available funds 

• 

Institutional Credit Risk:  

Credit Risk

in their account (mainly due to sharp 

The Group engages only with prominent, high ranked and 

market movements); such losses are 

well-established financial institutions for the holding of its 

absorbed by the Group (negative balance 

own assets and in order to meet its regulatory obligations to 

protection has always been offered to 

safeguard client money in segregated accounts. The Group 

all the Group’s customers, in all markets 

periodically reviews its engagements with such financial 

and across all underlying assets)

institutions to make sure they continue to operate within the 

• 

Institutional credit risk:  

applicable standards and also diversify the Group's assets 

The risk that financial counterparties will 

across those financial institutions to reduce risk 

not meet their obligations, risking both 

client and Group assets

Liquidity 
Risk

The risk that there is insufficient available 

These forecasts incorporate the impact of all liquidity regulations 

liquidity to meet the financial liabilities of 

in force in each jurisdiction and other hindrances to the free 

the Group

movement of liquidity around the Group. Key issues affecting the 

The Group utilises liquidity forecasts to identify potential risks. 

Group’s liquidity are discussed with the Board

37

Plus500 Ltd. 2019 Annual ReportOperational Risks

Risk

Description

Management & Mitigation

Operational 
Risk 

The risk of enduring losses resulting 

from inadequate or failed internal 

processes due to people, failed 

technology deployment, adoption 

and innovation, external events 

(such as natural disasters, major 

utilities or infrastructure failure 

etc.) or the inability to attract and 

maintain competent staff which 

the Group requires for operational 

purposes

Information 
and Data 
Security Risk

•  The risk of loss of technology 

services caused by network 

disruption and loss of systems, 

data, and failure to restore 

services of a third party in a 

timely manner resulting in the 

Group’s inability to offer its 

services

•  The risk of loss or misuse of 

individuals’ personal information 

provided to the Group

•  Business and regulatory sign-off of processes and procedures to 

ensure business efficiency and regulatory compliance

• 

Investment in system development to improve process 

automation

•  Monitoring, quality checks and robust analysis of performance 

to identify errors, inefficiencies, underlying causes and mitigation 

plans

•  Centralised operations - to enable rapid implementation of 

business innovation, adjustments to business and 

regulatory changes, monitoring and maintaining high standards 

and cost-efficient structure

•  Centralised technical operations, to ensure Group-wide 

monitoring, issue handling and analysis

•  Unified IT strategy focused on performance and growth

•  Continuous development efforts towards operational risk 

framework to ensure risk recognition and timely control

•  Recruitment of highly competent employees and developed 

employee retention programmes

•  Enhanced staff training and oversight

•  The Group has a clear business continuity plan, ensuring 

quick recovery and cover for both IT and operational aspects 

(connectivity, Distributed Dos Attacks, unresponsiveness of 

server etc., as well as external events have an emergency plan 

and contacts in place)

•  Operating a multi-layered delivery, security and mitigation solution

•  Continuous investment in increased functionality, scalability, capacity 

and responsiveness of systems to monitor, react and prevent cyber 

attacks

•  Continuous real-time monitoring of incoming and outgoing network 

activity

•  Constant monitoring of systems performance and controls

•  Selective software design methodologies and testing regimes

•  A robust Group IT policy sets out strategic, stability, security and 

performance standard as well as backup processes to enable service 

availability in the event of failures

•  Privacy as culture - creating awareness among employees 

of privacy-related matters including proper use of personal 

information, protection of such information and loss prevention

•  Robust privacy oriented compliance program to ensure 

compliance with applicable data privacy regulations

38

Plus500 Ltd. 2019 Annual ReportGOING CONCERN AND VIABILITY STATEMENT

GOING CONCERN 

Having given due consideration to the nature of 
the Group’s business, the Group's budget and cash 
flow forecasts for the period of three years ending 31 
December 2022, taking into account the Company’s 
anticipated investment commitments and working capital 
requirements, the Board considers that the Company 
and the Group are going concerns and the Consolidated 
Financial Statements are prepared on that basis. 
This treatment reflects the reasonable expectation 
that the Group has adequate resources to continue in 
business for over a period of at least twelve months 
from the date of approval of the Consolidated Financial 
Statements and the consideration of the various 
risks set out on pages 33 to 38 and the financial risks 
described in note 22 to the Consolidated Financial 
Statements.

VIABILITY STATEMENT

In accordance with Provision 31 of the Code, the Board 
has considered the Group’s current financial position 
and future prospects and has a reasonable expectation 
that the Group will be able to continue in operation and 
meet its liabilities as they fall due over the three years 
assessment ending 31 December 2022.

In  reaching  this  conclusion,  both  the  prospects  and 
viability considerations have been assessed:

Prospects
•  The Group’s current financial position is outlined in 

the Strategic Report.

•  The Group’s business model: despite regulatory 

changes in a number of jurisdictions, the core of the 
current strategy remains in place and continues to 
demonstrate sufficient cash generation to support 
operations.

a collection of resource assumptions required to deliver 
the Group strategy and associated revenue impacts with 
consideration of key risks. This is used in conjunction 
with external assumptions such as a region-by-
region review of the regulatory environment and 
incorporation of any anticipated regulatory changes 
as outlined in the Strategic Report, to revenue 
modelling, market volatility, interest rates and industry 
growth which materially impact the business. The 
budget is used to set targets across the Group. The 
budgeting process also covers liquidity and capital 
planning and, in addition to the granular budget, a 
three-year outlook is prepared using assumptions 
on industry growth, the effects of regulatory change, 
revenue growth from strategic initiatives and cost 
growth required to support initiatives. The budget was 
reviewed by the Board in December 2019 and received 
final approval in February 2020.

•  Ongoing review and monitoring of risks: these have  

been identified in the Group’s Risk Appetite 
Statement, outlined in the Group’s principal risks and 
uncertainties (pages 36 to 38) and monitored monthly 
by management, with review and challenge from the 
Regulatory & Risk Committee.

Viability
Scenario stress testing of available liquidity and capital 
adequacy are central to understanding the Group's viability. 
Stress scenarios replicate adverse market conditions 
and regulatory change, and are therefore considered in 
the Group’s Individual Capital Adequacy Assessment 
Process and Individual Liquidity Adequacy Assessment 
documents, which are shared with our regulators on 
request. The results of the stress testing showed that, due 
to the robust nature of the business, the Group would be 
able to withstand these scenarios, both in isolation and 
combined scenarios, over the financial planning period by 
taking management actions that have been identified.

•  Assessment of prospects and assumptions: 
conservative expectations of future business 
prospects through delivery of the Group strategy as 
presented to the Board through the budget approval 
process. The annual budget approval process 
consists of a detailed bottom-up process with a 
12-month outlook which involves input from all relevant 
functional and regional heads. The process includes 

The Board has considered that three years is an 
appropriate period over which to provide a viability 
statement as this is the longest period over which the 
Board reviews the success of strategic opportunities. 
This timeline is also aligned with the period over which 
internal stress testing occurs. The Board has no reason 
to believe that the Group will not be viable over a longer 
period, but given the uncertainty involved, in particular 

39

Plus500 Ltd. 2019 Annual Reportof regulatory change, the Board believes this period 
presents the readers of the Annual Report with a 
reasonable degree of confidence.

The Group also monitors performance against pre-
defined budget expectations and risk indicators, along 
with strategic progress updates, allowing management 
action to be taken where required, including the 
assessment of new opportunities.

40

Plus500 Ltd. 2019 Annual ReportCORPORATE SOCIAL RESPONSIBILITY REPORT

Plus500 is committed to operating responsibly in 
all aspects of its business, including enriching the 
communities where it operates and creating an inclusive, 
safe and healthy workplace. Plus500 believes that 
Corporate Social Responsibility (“CSR") is both its duty 
and an essential part of good management. As Plus500 
grows its business it remains committed to integrating CSR 
initiatives into its business, not only to enrich and contribute 
to the lives of the communities in which it works and 
lives, but also to create tangible value for its employees, 
customers and shareholders.

VALUES

Our core values include:
•  putting our customers and stakeholders first
• 

leading the industry while standing out and providing  
an innovative, self-developed, high standard product
•  Maintaining a dynamic and creative work environment

CULTURAL BENCHMARKS

The Company has conducted an internal process 
together with its employees in order to define 
measurable cultural benchmarks that from now on will 
be monitored and assessed by the Board.

All of our people are offered rewarding careers with 
opportunities for training, development and progression. 
We allow our people to participate in our success 
through a competitive reward package, alongside 
share-related benefits that are intrinsically linked to the 
financial and operational performance of Plus500.

We are committed to equal opportunity in employment 
and to creating, managing and valuing diversity in the 
workforce. We maintain an Equality and Diversity Policy 
with respect to hiring, promotion, compensation, training 
and assignment of responsibilities, termination, or any 
other aspect of the employment relationship.

WELLBEING 

We consider our people as our most valuable asset 
and are therefore fully committed to their health and 
wellbeing. We aim to provide our people with the most 
optimal conditions to support a healthy and balanced 
work environment. We encourage our people to make 
use of our office facilities and to participate in organised 
social activities, which include a private gym access, 
yoga classes, team retreats, a varied library and other 
benefits and social events. Plus500 is also a family 
friendly company and we hold various family activities 
for our people throughout the year.

DEVELOPMENT OF WORKFORCE AND 
WORKFORCE ENGAGEMENT 

DIVERSITY 

Our success depends on our technology and our 
technology depends on our people. We strive to 
maintain a culture in which our highly talented people 
can thrive and develop.

We compete for talent in the very competitive high 
technology industry and our workforce is relatively 
young and highly educated. CSR is as important to our 
people as it is to us.

Our people come from diverse backgrounds and we 
ensure that all our employees, both prospective and 
current, are given access to equal opportunities no 
matter their age, disability, gender reassignment, 
marriage and civil partnership, pregnancy and maternity, 
race, ethnic origin, colour, nationality, national origin, 
religion or belief, or sex and sexual orientation. All 
employees, whether they are part-time, full-time, or 
temporary, will be treated fairly and with respect.

Plus500 operates in an entrepreneurial environment 
where employees are encouraged to develop, innovate 
and brainstorm new ideas. It is this culture that creates 
continuous improvements in the technology, employee 
satisfaction and loyalty.

We are committed to:
•  create an environment in which individual differences 

and the contributions of all team members are 
recognised and valued

•  create a working environment that promotes dignity 

and respect for every person

41

Plus500 Ltd. 2019 Annual Report•  not tolerate any form of intimidation, bullying, or 

harassment, and to discipline those that breach the 
policy

•  make training, development and progression 
opportunities available to all of our people 

•  promote equality in the workplace
•  encourage anyone who feels they have been subject 
to discrimination to raise their concerns and to take 
those concerns seriously

•  encourage our people to treat each other with dignity 

and respect

•  regularly review all employment practices and 

procedures so that fairness is maintained at all times

The Equality and Diversity Policy is monitored and 
reviewed annually by the Board to ensure that equality 
and diversity is continually promoted in the workplace.

GENDER EQUALITY

We are committed to the progression of our talented 
women at Plus500, and, as noted in our Chairman's 
Introduction to Governance (page 51), we acknowledge 
there is more to do at Board level. Nonetheless, we 
are encouraged that our female representation at the 
senior management team is relatively strong and is even 
stronger on an overall Group level.

Our gender diversity statistics as of 31 December 2019 
are as follows:

Gender Diversity

Male (%)

Female (%)

Board members

6 (86%)

1 (14%)

Senior management team

14 (64%)

8 (36%)

All employees

171 (49%)

178 (51%)

ANTI-BRIBERY AND ANTI-CORRUPTION

As a UK listed company we are subject to the UK  
Bribery Act. 

Plus500 operates a zero tolerance approach to bribery 
and corruption. The Company’s Anti-bribery and 
Corruption Policy ensures it conducts all business in 
an honest, ethical manner whilst acting professionally 
and fairly with integrity in business dealings and 
relationships. The policy applies to all our people, as 

well as, consultants, contractors, trainees, seconded 
staff, homeworkers, casual workers and agency staff, 
volunteers, interns, agents, sponsors, or any other 
person associated with us, or any subsidiaries or their 
employees, wherever located.

The policy covers:
•  bribes;
•  gifts, hospitality and expenses;
•  facilitation payments;
•  third party suppliers or agents;
•  client entertainment and benefits;
•  political contributions;
•  charitable contributions. 

The prevention, detection and reporting of bribery and 
other forms of corruption are the responsibility of all of 
us. All individuals are required to avoid any activity that 
might lead to, or suggest, a breach of the policy. Internal 
control systems and procedures are subject to regular 
audits to provide assurance that they are effective in 
countering bribery and corruption.

Training on the Anti-bribery and Corruption Policy 
forms part of the introduction process for all of our 
new recruits. All of our people receive regular, relevant 
training on how to implement and adhere to the policy 
and are asked to formally confirm compliance with the 
policy on an annual basis. 

The Board's Regulatory & Risk Committee reviews 
the implementation of the Anti-bribery and Corruption 
Policy. Every year the Committee considers the policy’s 
suitability, adequacy and effectiveness.

COMMUNITY INVOLVEMENT AND SOCIAL 
MATTERS 

We encourage our people to get involved and 
contribute to the community they live in. During 
2019, the workforce at the Company's headquarters 
donated clothing, toys and additional equipment 
to local charities. Workforce social initiatives are 
being supported by our recently established Social 
Responsibility and Community Relations Committee 
comprised of workforce volunteers, which oversees 
the planning and performance of relevant activities. 
In addition, the Company makes regular monetary 
donations to various charities. Plus500 also maintains 
strategic partnerships and alliances with community 

42

Plus500 Ltd. 2019 Annual Reportpartners (internal and external), such as our ongoing 
collaboration with top tier academic institutions like the 
Technion – Israel Institute of Technology, participating 
in innovation and entrepreneurship initiatives. We also 
supported the Australian bushfire relief with a pledged 
donation together with the Plus500 Brumbies sponsored 
by the Group. 

ENVIRONMENTAL MATTERS

We conduct our business using an online platform 
and therefore we have a relatively low environmental 
impact. Nonetheless, we are committed to managing 
our environmental impact and are fully aware that by 
considering the environment in our decision making, 
particularly around technology adoption and office 
selection, we can minimise our impact.

43

Plus500 Ltd. 2019 Annual Report44

Plus500 Ltd. 2019 Annual ReportSPONSORSHIPS

In January 2015, Plus500 announced a business
partnership via a sponsorship agreement with the
Spanish football club, Atlético de Madrid FC.
In June 2015, the Company announced that
it had become the main sponsor for the 2015/16
and 2016/17 seasons and in January 2017 the 
partnership was renewed for 2017/18 season. In 
November 2017, Plus500 extended the sponsorship 
agreement entitling it to advertise and promote itself 
as the main sponsor of the club for the 2018/2019, 
2019/2020 and 2020/2021 seasons.

45

Plus500 Ltd. 2019 Annual ReportAtlético de Madrid FC is one of the most successful
clubs in Europe and is currently ranked second in the 
UEFA rankings for club competitions. 

Atlético de Madrid FC plays in La Liga, one of the 
most popular leagues in the world, which is the top 
professional association football division of the Spanish 
football league system and the club also regularly 
participates in European tournaments such as the 
UEFA Champions League, the most prestigious club 
competition in Europe.

Atlético de Madrid FC has won ten La Liga titles. The 
club has also won the Copa del Rey on ten occasions
along with other Spanish cup competitions. It is also
one of the most successful clubs in Europe having
won the UEFA Super Cup in 2010, 2012 and 2018, and
won the UEFA Europa League in 2010, 2012 and 2018.

This partnership with Atlético de Madrid FC, one of the 
most successful clubs in Europe that plays in one of the
most popular leagues in the world, is helping Plus500 to
further its strategy of increasing brand recognition and
expanding its customer base globally.

46

Plus500 Ltd. 2019 Annual ReportSPONSORSHIPS

In December 2016, Plus500 announced a business
partnership via a sponsorship agreement with the
Australian professional rugby union team, the Brumbies.
In November 2017, Plus500 announced it will continue
to be the Official Sponsor of the Brumbies for the 2018-
2020 seasons.

The Brumbies is an Australian professional rugby union
team based in Canberra that competes in the Super
Rugby competition and is a member of the Australian
Rugby Union.

This sponsorship complements the Group’s existing
licences in Australia, New Zealand and South Africa,
all of these countries are participating in the Super
Rugby competition.

47

Plus500 Ltd. 2019 Annual ReportSuper Rugby is the pre-eminent professional men’s
rugby union competition in the Southern Hemisphere
and Japan featuring teams from Australia, South Africa,
New Zealand, Argentina and Japan. The Brumbies are
one of the most successful of the Australian teams,
having been the Super Rugby champions in 2001 and
2004 and won the Australian Conference Champions
in 2013, 2016, 2017 and 2019.

Together both sponsorships have been highly
successful, increasing brand recognition with the
Company’s global customer base and target markets.

48

Plus500 Ltd. 2019 Annual ReportPlus500 Limited

GOVERNANCE

49

Plus500 Ltd. 2019 Annual Report50

Plus500 Ltd. 2019 Annual ReportCHAIRMAN'S INTRODUCTION TO GOVERNANCE

Penny Judd
Chairman

Dear Shareholder,

I would like to take this opportunity to give you an 
overview of the work of the Board during 2019. Corporate 
governance has remained a key theme for the Board during 
the year.

In 2019, we spent considerable time evaluating the 
work of the Board and its committees. This year 
we undertook an independent third party review by 
Genius Boards Limited (“Genius Boards”). This was 
a valuable exercise which resulted in a number of 
recommendations that I am considering with the Board, 
including some useful observations of best practice 
for Board meetings and continuing self reflection and 
feedback.

As noted in last year’s report, we had already identified 
the need to consider appointing an additional non-
executive director to complement the Board’s existing 
skill set and this view was confirmed by the external 
review. Therefore we have engaged professional 
recruitment specialists to undertake a search for an 
additional non-executive director to join our Board. We 
will seek the best possible candidate taking particular 
note of the need for diversity and the recommendations 
of the Hampton-Alexander Review on gender equality in 
leadership positions.

Certain changes were made to UK Corporate 
Governance Code requirements that came into effect in 
2019. In particular, the Board is required to understand 
more deeply the engagement it has with our people. 
Steven Baldwin is the non-executive director designated 
to workforce engagement, meeting with our people 
regularly to discuss any topics that they may wish  
to raise.

Executive remuneration remains a significant issue 
for UK listed companies. We consulted with external 
consultants in previous years in order to align 
remuneration with shareholders' expectations and we 
took seriously the votes against the Executive Directors’ 
remuneration packages at the EGM in 2019. 

The Remuneration Committee subsequently engaged 
extensively with shareholder bodies and key shareholders 
in developing the Executive Directors’ remuneration 
packages for 2020 that were presented at the EGM earlier 
this year. 

Although we felt that the packages have moved 
significantly further towards the UK norm, and were 
also revised as a result of feedback received from 
shareholders following the publication of the initial 
2020 EGM Notice, we acknowledge that the proposal 

51

Plus500 Ltd. 2019 Annual Report 
required further amendment and that there is further 
work for the Committee to do in order to achieve a 
package that is compliant with UK norms, and is also 
referring to our need to retain and incentivise our 
management team in accordance with the standards 
of the hi-tech environment that we operate in. We will 
continue to work with our shareholders to further align 
remuneration with the shareholder returns.

Shareholder engagement is extremely important and I 
will continue to meet regularly with key shareholders, as 
will the rest of the Board, to ensure we represent their 
interests.

The Nomination Committee continues to review the 
skills that we need while always considering diversity 
and the need for independent thinking and challenge. 
The Committee will also continue to review the size of 
the Board to confirm that it is appropriate with a good 
mix of skills, experience and knowledge and the ability 
to maintain appropriate oversight of the executive team 
and provide constructive challenge and support.

Our oversight of the significant risks including 
regulatory, financial and technology challenges facing 
the Group continues. The Regulatory & Risk Committee 
reviews these risks and receives assurance from 
management as to how they are understood and 
mitigated to the level of risk acceptable to the Board.
The Audit Committee continues its work overseeing the 
internal controls of the business and is assisted in this 
by our internal auditors.  It also works closely with our 
external auditors and oversees the production of the 
annual accounts and our financial reporting.

The following report describes the activities of the 
Board and its committees during 2019 in more detail.  

I look forward to reporting on the Board’s further 
progress in next year’s annual report.

Penny Judd
Chairman 

52

Plus500 Ltd. 2019 Annual Report 
 
BOARD OF DIRECTORS

THE ROLE OF THE BOARD

The Board is responsible to shareholders for effective 
direction and control of the Company which is aimed 
at providing a long-term success for the Company. In 
order to lead the development of the strategy of the 
Company and the progress of financial performance, 
the Board is provided with timely and comprehensive 
information that enables it to review and monitor the 
performance of the Company and to ensure it is in line 
with its objectives for achieving its strategic goals.

Committee membership Key: 

Nomination 

Audit

Regulatory & Risk

Disclosure

Remuneration

Chairman

53

PENNY JUDD
CHAIRMAN

Date of appointment: June 2016
Committee membership: 

Penny Judd is a Non-Executive Director, chairman 
of the Board and chairman of the Regulatory & Risk 
Committee. Penny Judd is a chartered accountant with 
over 30 years of experience in compliance, regulation, 
corporate finance and audit.

Penny Judd was Managing Director and EMEA Head 
of Compliance at Nomura International Plc until June 
2016. Penny Judd was also a Managing Director and 
EMEA Head of Compliance at UBS investment bank 
for nine years. She was a consultant to the London 
Investment Banking Association (now AFME) and a 
corporate finance executive at Cazenove & Co. 

Penny Judd was previously the UKLA Head of Equity 
Markets for six years and also worked for ten years at 
KPMG as a Corporate Finance Manager and Auditor.   

Penny Judd sits on the Boards of Trufin Plc, Alpha 
Financial Management Consulting Plc and Team 17 Plc, 
in each case as a Non-Executive Director and Chair of 
the Audit Committee.

Plus500 Ltd. 2019 Annual Report 
ASAF ELIMELECH
CHIEF EXECUTIVE OFFICER

Date of appointment: February 2016
Committee membership: 

CHARLES FAIRBAIRN
SENIOR INDEPENDENT NON-EXECUTIVE 
DIRECTOR & EXTERNAL DIRECTOR
Date of appointment: July 2013
Committee membership: 

Asaf Elimelech is Chief Executive Officer of the Group. 
He previously served as the CEO of Plus500AU Pty 
Ltd. and has worked for the Group since 2012. In his 
previous role as the Company’s Chief Subsidiaries 
Officer, he was responsible for managing the 
Company’s subsidiaries, working with the senior 
management to ensure that the Group, through its 
subsidiaries, met its strategic goals.

Prior to joining Plus500, Asaf Elimelech was a 
Supervisor at PwC Israel from 2008 to 2012, 
specialising in biotech and commercial audit as well 
as providing tax services to clients. As part of his role 
he managed several audit teams and was responsible 
for the preparation of financial reports for private and 
international public companies. Asaf Elimelech holds a 
B.A. in Accounting and Economics from Haifa University 
and is a certified accountant in Israel.

Charles Fairbairn is a Non-Executive Director, the 
Senior Independent Director and Chairman of the 
Audit Committee. Charles Fairbairn has held similar 
positions for a number of publicly traded companies 
over the past 18 years including Research Now Ltd., the 
online research company of which he was a founder 
investor, Statpro Group Plc, providing analytics for 
asset managers, and Brightview Plc, an internet service 
provider. Charles Fairbairn graduated from Durham 
University with a BA (Hons) in Economics and then 
qualified as a Chartered Accountant with Deloitte 
Haskins & Sells in London. Having spent seven years 
at Deloitte Haskins & Sells, he joined Pearson Plc as 
Group Accountant, Group Chief Accountant and latterly 
Finance Director of Pearson New Entertainment, a start-
up division. Over the following 20 years, he has held 
a number of positions as finance director, executive 
and non-executive director of a portfolio of companies, 
helping to develop and scale growth companies from 
start-ups into global companies. Charles Fairbairn is an 
active investor in growth companies and reviews new 
business and turnaround opportunities, exposing him 
to a multitude of sectors and business models. He also 
holds an Investment Management Certificate.

54

Plus500 Ltd. 2019 Annual ReportDANIEL KING
INDEPENDENT NON-EXECUTIVE DIRECTOR 
AND EXTERNAL DIRECTOR
Date of appointment: June 2013
Committee membership: 

STEVEN BALDWIN
INDEPENDENT NON-EXECUTIVE DIRECTOR

Date of appointment: June 2017
Committee membership: 

Steven Baldwin is a non-executive director and 
chairman of the Nomination Committee. He has an 
extensive corporate finance background and held the 
position of Head of European Equity Capital Markets 
and Corporate Broking at Macquarie Capital until 2015 
when he decided to pursue a non-executive career. 

He is currently the Senior Independent Non-Executive 
Director of TruFin Plc and is also a Non-Executive 
Director of The Edinburgh Investment Trust Plc. Prior 
to joining Macquarie Capital, Steven Baldwin was a 
Director at JP Morgan Cazenove for ten years and 
was a Vice President of Corporate Finance at UBS. 
He qualified as a Chartered Accountant at Coopers & 
Lybrand.

Daniel King has over 20 years’ experience in 
e-commerce technologies, data and analytics, digital 
and online media and has extensive knowledge in 
developing and scaling high-growth companies. 

Daniel King is currently the President & COO for Profitero, 
a SaaS provider of online insights and e-commerce 
intelligence for retailers and brands. Previously, Daniel 
King worked for UK Trade & Investment as Head of High 
Growth & Emerging Markets, working with companies 
and individual investors looking to set up their business 
or investment in the UK. Daniel King was previously 
Managing Partner of Blue Leaf Capital, a private 
boutique venture capital and advisory services company 
based in London. Prior to this Daniel King held managing 
director roles with Compete Inc; MySupermarket.co.uk; 
and Experian Hitwise, overseeing the company’s EMEA 
operations and was a key member of staff that led to the 
eventual acquisition of Hitwise by Experian in June 2007. 

Daniel King is also a non-executive director of several  
private companies and advises companies on their business 
model, growth strategies, and international expansion plans. 

55

Plus500 Ltd. 2019 Annual ReportGAL HABER
MANAGING DIRECTOR

ELAD EVEN-CHEN
GROUP CHIEF FINANCIAL OFFICER

Date of appointment: June 2013
Committee membership: 

Date of appointment: July 2016
Committee membership: 

Gal Haber is Managing Director of the Company.  
Gal Haber has over 20 years’ experience in software 
programming and business development. One of the 
Company's founders, he currently holds the position of 
Managing Director, having previously held the position 
of Chief Executive Officer. Gal Haber led the design of 
the user-friendly trading platform, which represents one 
of the key competitive advantages for the business.

Elad Even-Chen is the Chief Financial Officer of the 
Group, Vice President of Business Development 
and Head of Investor Relations. Elad Even-Chen’s 
responsibilities cover a broad range of finance, 
business, corporate and strategic functions, including 
managing the Group finance departments, and 
is responsible for Plus500’s strategic business 
development projects and their financial angles.

Before founding Plus500, Gal Haber served as Chief 
Operating Officer of InterLogic Ltd., a ‘skilled games’ 
programme provider for the internet, digital television 
and mobile devices, which he co-founded in 2004. 
Previously, Gal Haber worked for Top Image Systems 
Ltd., the enterprise content management specialist. 
Gal Haber holds a B.Sc. in Computer Science from the 
Technion – Israel Institute of Technology.

Elad Even-Chen joined the Group in 2011.

Elad Even-Chen is a certified accountant in Israel and, 
prior to joining the Group, he was a senior associate 
at KPMG, specialising in commerce and real estate 
audit. Elad Even-Chen holds a B.A. in Accounting and 
Economics from Tel-Aviv University, a LL.B Degree from 
the College of Management and an MBA (specialising 
in Financial Management) from Tel-Aviv University.

56

Plus500 Ltd. 2019 Annual ReportUK CORPORATE GOVERNANCE CODE 
COMPLIANCE STATEMENT

As a Main Market listed company, with effect from 
admission to the Main Market of the London Stock 
Exchange, and with respect to 2019, Plus500 is required to 
comply with corporate governance policies and practices 
consistent with the UK Corporate Governance Code 2018 
(the "Code") (a copy of which can be found on the website 
of the Financial Reporting Council: www.frc.org.uk), or 
otherwise explain its reasons for non-compliance.

The following statement is therefore made in respect of 
the year ended 31 December 2019 in compliance with 
this requirement. The following sections of this report 
explain how the principles of the Code were applied and 
provide cross-references to other sections of the report 
and/ or the Company’s website (www.plus500.com) 
where more detailed descriptions are available.

For the financial year ended 31 December 2019, the 
Company has complied with the provisions of the 
Code, other than in respect of the directors' re-election 
mechanism and in relation to pay ratios and pay 
gaps. While the Code recommends the submission 
of all directors for re-election annually, as a company 
registered in Israel, it is subject to mandatory corporate 
governance requirements under the Companies Law, 
which require that the Company must always have at 
least two External Directors (as described below). The 
Company’s External Directors are Charles Fairbairn 
and Daniel King. The External Directors must meet 
certain statutory requirements of independence and, 
as prescribed by the mandatory requirements of the 
Companies Law, must be elected for three-year terms 
and not annually as the Code recommends. 

Plus500 is not required to compile gender pay gaps 
and pay ratios under the Companies Law whereas 
companies incorporated in the United Kingdom are 
required to do so under UK legislation.

57

Plus500 Ltd. 2019 Annual ReportUK CORPORATE GOVERNANCE CODE 

COMPLIANCE STATEMENT

GOVERNANCE REPORT

THE BOARD

BOARD ACTIVITIES DURING THE YEAR 

The Board maintains full control and direction over 
appropriate strategic, financial, organisational and 
compliance issues. The Company’s organisational structure 
has clearly defined lines of authority, responsibility and 
accountability, which are reviewed regularly. The annual 
budget and forecasts are reviewed by the Board prior to 
approval being given. This includes the identification and 
assessment of the business risks inherent in the Company 
and the online financial trading industry as a whole, along 
with associated financial and regulatory risks.

The Board agrees an annual calendar and forward 
meeting agenda during the previous year and additionally 
meets at such other times as required. The matters 
accepted by the Board for consideration at Board 
meetings are business strategy, operational highlights 
and current trading, quarterly forecast, budget and 
financial performance, governance and risk and 
regulation.

Board Activity in 2019

Strategy

Strategy discussions were held on May and December 2019, at  
which the Board discussed actions to deliver on the strategy for the 
coming years.

Business, operational highlights
and current trading

The Board received monthly updates including CEO reviews, financial 
and risk and regulatory compliance reports.

Quarterly forecast and budget

Updates were provided and discussed on a monthly basis. A discussion on 
the 2020 budget was held in December 2019 and it received final approval 
in February 2020.

Financial performance

Governance, risk and regulation

The Board reviewed and approved the ongoing trading updates and 
results announcements.
The Board considered and approved dividend distributions and share 
buybacks, the Consolidated Financial Statements and the Annual Report.

The Board received updates and conducted discussions about 
regulatory developments and emerging risks.
It also received training and briefings on regulatory changes and updates, in 
addition to ongoing updates on compliance matters.

Other 

An external effectiveness evaluation of the Board and committees has 
been conducted and a discussion was held to address follow up and 
action items.

58

Plus500 Ltd. 2019 Annual ReportBOARD COMMITTEES

The Board has appointed five principal committees to 
which certain aspects of the Board’s work are delegated:

Nomination Committee
The Nomination Committee has been delegated 
responsibility for the oversight of appointments to the 
Board and the senior management team. The Committee’s 
responsibilities, main activities and priorities for the next 
reporting cycle are set out on pages 65 to 69.

Audit Committee
The Audit Committee has been delegated responsibility 
for ensuring the financial performance of the Group is 
properly reported on and reviewed and the monitoring of 
the external auditor, the internal auditor and oversight of 
internal controls. The Committee’s responsibilities, main 
activities and priorities for the next reporting cycle are set 
out on pages 71 to 76.

Regulatory & Risk Committee
The Regulatory & Risk Committee has been delegated 
responsibility for the monitoring and oversight of risk 
management and mitigation and the approval of risk 
appetite. The Committee’s responsibilities, main activities 
and priorities for the next reporting cycle are set out on 
pages 77 to 78.

Remuneration Committee
The Remuneration Committee  has been delegated 
responsibility for determining, within the agreed terms 
of reference, the Group’s policy on the remuneration 
packages of the Company’s Chief Executive Officer, Chief 
Financial Officer and Managing Director, the Chairman 
and the other Non-Executive Directors, the Company 
Secretary and other senior executives. The Committee’s 
responsibilities, main activities and priorities for the next 
reporting cycle are set out on pages 79 to 85.

Disclosure Committee 
The Disclosure Committee assists the Board in fulfilling 
its obligation to make timely and accurate disclosure 
of all information that is required to be disclosed to 
meet legal and regulatory requirements and obligations 
under the Market Abuse Regulations and the Disclosure 
Guidance and Transparency Rules of the FCA and the 
requirement for the Company to establish and maintain 
adequate procedures, systems and controls to enable it 
to comply with these obligations. The Committee meets 

to discuss the content of announcements proposed 
to be released to the Stock Exchange and approve their 
content where relevant. 

OPERATION OF THE BOARD

The Board is responsible to shareholders for the 
effective direction and control of the Group.The Board 
is also responsible for the overall strategy and financial 
performance of the Group and has a formal schedule 
of matters reserved for its approval. The schedule of 
matters covers key strategic, financial and operational 
matters including: 

•  approval of the Group’s strategic aims and objectives;
•  approval of the annual operating and capital expenditure 
budgets of the Group, and any material changes to them;
•  changes to the Group’s capital structure, management 

and control structure;

•  contracts which are material strategically or by 

reason of size, entered into by the Company or any 
subsidiary in the ordinary course of business; and

•  recommending appointments to the Board.

The Company Secretary, Dana Comber, is responsible 
for ensuring that the Company complies with the 
statutory and regulatory requirements and maintains 
high standards of corporate governance. She supports 
and works closely with the Chairman of the Board, 
the Chief Executive Officer and the Board committee 
chairs in setting agendas for meetings of the Board 
and its committees and supports the transfer of timely 
and accurate information flow from and to the Board 
and the management of the Company. Dana Comber 
is a certified lawyer in Israel. All directors have access 
to the advice and services of the Company Secretary, 
who is responsible to the Board for ensuring that Board 
procedures are complied with. Both the appointment 
and removal of the Company Secretary is a matter for 
the Board as a whole.

BOARD EFFECTIVENESS

The Board holds its meetings in accordance with its 
scheduled calendar. Each Board meeting is preceded by 
a clear agenda and any relevant information is provided 
to the directors in advance of the meeting. The Board 
met on eight occasions in 2019 to review, formulate and 
approve the Group’s strategy, budgets and corporate 
actions and to oversee the Group’s progress towards its 
goals. The Board also holds regular telephone calls to 

59

Plus500 Ltd. 2019 Annual Report 
update the members on operational and other business 
matters. A summary of the key activities of the Board in 
2019 is set out on page 58.

Where directors have concerns which cannot be 
resolved about the running of the Company or a 
proposed action, they may request that their concerns 
are recorded in the Board minutes. An agreed procedure 
exists for directors in the furtherance of their duties to 
take independent professional advice. 

Newly appointed directors are made aware of their 
responsibilities through the Company Secretary. 
The Company provides the directors with training 
sessions via internal meetings, presentations and 
conversations which are conducted by Company 
advisors, management and other relevant persons 
during the year in order to enable greater awareness 
and understanding of the Company’s business and the 
environment in which it operates.

The Chairman is responsible for leading the Board 
and ensuring its effectiveness by setting the relevant 
agenda and providing sufficient time for constructive 
discussions in which the Board has the ability to 

Board Composition

Chairman

Penny Judd

Executive Directors

Gal Haber

Asaf Elimelech

Elad Even-Chen

Senior Independent Non-Executive, External Director

Charles Fairbairn

Independent Non-Executive, External Director

Daniel King

Independent Non-Executive Director

Steven Baldwin

challenge the discussed items. The Chairman is 
responsible for creating the open and engaging 
atmosphere that enables the healthy and constructive 
discussions of the Board. The Chairman is also 
responsible for ensuring effective communication 
between Executives, Non-Executive Directors, 
shareholders and between other major stakeholders 
and the Board, in line with the Company's Written 
Statements of Responsibilities. The Chief Executive 
Officer acts as the main point of communication 
between the Board and the management and is    
responsible for the day-to-day running of the business 
and implementation of strategy.

Collectively, the Non-Executive Directors bring a 
valuable range of expertise in assisting the Company 
to achieve its strategic aims. The effectiveness of the 
Board benefits from the following skills and experience 
offered by current members of the Board: financial 
services, finance and accounting, governance and 
regulatory, research and development, technology and 
CFD trading and financial instrument expertise.

Scheduled meetings 
eligible to attend

Scheduled meetings 
attended

8

8

8

8

8

8

8

8

8

8

8

8

8

8

60

Plus500 Ltd. 2019 Annual ReportThe Board is comprised of three Executive Directors: 
Gal Haber, Asaf Elimelech and Elad Even-Chen, and 
four Non-Executive Directors: Penny Judd (Chairman 
of the Board), Charles Fairbairn (Senior Non-Executive 
Director), Daniel King and Steven Baldwin. Penny Judd 
was independent on appointment, in accordance with 
the requirements of the Code. As Senior Independent 
Director, Charles Fairbairn is available to meet with 
shareholders if they have concerns which are not being 
addressed through the usual channels of the Chief 
Executive Officer, the Chief Financial Officer or the 
Chairman.

In accordance with the Companies Law, the Board must 
always have at least two external directors who meet 
certain statutory requirements of independence (the 
“External Directors”). The Company’s External Directors 
are Charles Fairbairn and Daniel King. The term of 
office of an External Director is three years, which can 
be extended for two additional three-year terms. Under 
the Companies Law, External Directors are elected by 
shareholders by a special majority and may be removed 
from office only in limited cases. In addition to the 
above, any committee of the Board must include at 
least one External Director and the Audit Committee and 
Remuneration Committee must each include all of the 
External Directors (including one External Director serving 
as the chair of the Audit Committee and Remuneration 
Committee), and a majority of the members of each of 
the Audit and Remuneration Committees must comply 
with the director independence requirements.

ELECTION OF DIRECTORS

Following recommendations from the Nomination 
Committee and review by the Chairman, the Board considers 
that all directors continue to be effective, remain committed 
to their roles and have sufficient time available to perform 
their duties. Information with respect to directors re-election 
will be set out in the 2020 Notice of AGM.

INDEPENDENCE OF NON-EXECUTIVE
DIRECTORS AND TIME COMMITMENT

Each of the Non-Executive Directors is considered to be 
independent of management and is considered by the 
Board to be free from any business or other relationships 
that could compromise their independence. Their role 
is to effectively advise and challenge management, and 
to monitor management’s success in delivering the 

61

strategy agreed by the Board. Non-Executive Directors 
held discussions and met during the year, without the 
Executive Directors present, in order to review and 
monitor management performance.

Each director is aware of the need to allocate 
sufficient time to the Company in order to fulfil their 
responsibilities and is notified of all scheduled Board 
and Board Committee meetings. None of the Non-
Executive Directors hold any directorships in any FTSE 
100 companies.

CONFLICTS OF INTEREST

The Company has procedures for the disclosure and review 
of any conflicts of interest, or potential conflicts, which 
the directors may have. The Board members are asked to 
disclose any conflicts of interest at each scheduled Board 
meeting. Each director is aware of their responsibility to 
avoid conflicts of interest and to disclose any conflict or 
potential conflict of interest to the Board. A director who 
has a personal interest in a matter that is considered 
at a meeting of the Board, the Audit Committee or the 
Remuneration Committee shall not attend that meeting 
or vote on that matter, unless a majority of the respective 
forum has a personal interest in the matter as well. If 
a majority of the Board, the Audit Committee or the 
Remuneration Committee, as applicable, has a personal 
interest in the transaction, then shareholders’ approval, 
by way of ordinary resolution, is also required. 
The authorisation of a conflict matter, and the terms 
of authorisation, may be reviewed at any time by the 
Board. The Board considers that these procedures are 
operating effectively. There have been no matters arising 
requiring assessment by the Board as a potential conflict 
during the year.

BOARD EVALUATION

Plus500, in accordance with Provision 21 of the UK 
Corporate Governance Code, carried out an external 
Board Evaluation in the second half of 2019, with the 
feedback report presented by Genius Boards at the 
December Board meeting.

The evaluation covered attending several Board 
meetings and Committee meetings, interviewing the 
Board Directors, the Company Secretary and several 
executives and relevant advisors to the Company.

Plus500 Ltd. 2019 Annual ReportThe observations and interviews gave the evaluator 
and the participant a safe, unattributed environment to 
discuss, inter alia:

Governance
• 

Board administration, governance, cycles, agendas 
and papers
• 
Structure of the Board and the Board Committees
•  Director composition of the Board and Committees, 
and further executive membership on Committees 

Board Dynamics
•  Meetings, content, discussion, debate, challenge and 

assurance

•  Contribution, quality, environment, commitment
•  Chairmanship and leadership of each meeting 

Board Behaviour
•  Communication, engagement and interactions  

• 
• 

of the directors
Support, working together and independent thought
Strategic focus, attention to corporate risks, delivery 
under director’s duties 

Board Effectiveness
•  Culture, shared objectives, focus on what is right for 

the business

•  Decision making, long term and sustainable focus, 

delivery through executives

•  Accountable and holding the business to account 

The findings determined that the Board was effective in 
relation to: 

Opportunities for improved effectiveness were also 
identified. To improve effectiveness, the Board is 
evaluating the results of the external evaluation and taking 
measures to address and strengthen different focus areas 
resulting from the evaluation, including appointment of 
additional Non-Executive Directors to support the delivery 
of desired outcomes of the evaluation and ongoing review 
of evaluation outcome progress against time and delivery 
benchmarks.

The Board, supported by the Company Secretary, will 
apply themselves delivering the agreed actions arising 
from this review. The Company recognises the value 
of Environmental, Social, and Governance ("ESG") 
expectations of the investor community and is engaging 
and evidencing the progress achieved, noting the 
applicable ESG lens.

ENSURING THAT THE ANNUAL REPORT IS 
FAIR, BALANCED AND UNDERSTANDABLE

In relation to the Annual Report and the Consolidated 
Financial Statements for the year ended 31 December 
2019, the Board, in conjunction with the Audit Committee 
have sought to ensure that the Annual Report is fair, 
balanced and understandable. The Board considers that, 
taken as a whole, the Annual Report is fair, balanced and 
understandable, and provides the information necessary 
for shareholders to assess the Company's position, 
performance, business model and strategy.

• 

• 

Financial wellbeing, transparency of information, is 
entrepreneurial and is delivering value to investor 
stakeholders
Effective support and engagement with the internal 
stakeholder, creating a family culture and long term 
staff engagement
Progressing the governance journey
Technology innovation and creativity

• 
• 
•  Growth and expansion, led by CEO and CFO who 

work well together and know the business

•  Management information is willingly available to the 

relevant parties

•  Good regulatory, risk and business knowledge on the 

Board 

62

Plus500 Ltd. 2019 Annual Report 
 
SHAREHOLDER ENGAGEMENT

2019 ANNUAL GENERAL MEETING

The 2019 Annual General Meeting was held on 18 June 
2019 at the offices of Liberum Capital.

All resolutions were duly passed by shareholders by 
means of a poll vote. The Board noted that more than 
20% of the votes were cast against Resolution 5 relating 
to the re-appointment of Steven Baldwin, the chair of 
the Nomination Committee, due in part to the desire 
of certain shareholders to see greater diversity on the 
Board, particularly around female representation. Since 
the AGM result, the Company has actively engaged with 
shareholders to better understand their concerns and 
the Board has subsequently undertaken an external 
evaluation process and has initiated a formal process 
for the addition of a new independent non-executive 
director. The Board will continue its engagement and 
dialogue with shareholders and their representatives on 
this matter. 

2020 ANNUAL GENERAL MEETING

In light of the restrictions relating to COVID-19, the Board 
has agreed to defer the 2020 AGM to a later date. Whilst 
the Company hopes that this postponement will allow 
for the holding of a customary Annual General Meeting, 
changes to the usual arrangements may be made. 
Details of all resolutions to be proposed at the Annual 
General Meeting will be included in the Notice of Annual 
General Meeting to be circulated by the Company to all 
shareholders in due course. 

The Company encourages the participation of both 
institutional and private investors. In 2019, the Chief 
Executive Officer, Asaf Elimelech, and Chief Financial 
Officer, Elad Even-Chen met regularly with institutional 
investors, usually with regard to the issuance of half and 
full year results. The Chairman of the Board and Senior 
Non-Executive director meet regularly with key investors 
as well.

Communication with private individuals is maintained 
through the Annual General Meeting, the Company’s 
annual and interim reports and the scheduled, or otherwise 
required, trading updates. The Chairmen of the Company’s 
Audit, Remuneration, Nomination and Regulatory & Risk 
Committees are made available to answer questions at the 
Company’s Annual General Meetings. In addition, further 
details on the strategy and performance of the Company 
can be found on its website (www.plus500.com), which 
includes copies of the Company’s press releases, financial 
presentations and reports.

Regular updates are provided to the Board on meetings 
with shareholders and analysts, as well as on brokers' 
opinions. Non-Executive Directors are available to meet 
major shareholders, as required. Investors are also 
encouraged to contact the Company’s Investor Relations 
at: ir@Plus500.com.

MAJOR INTERESTS IN SHARES 

As at 3 April 2020, being the latest practicable date 
before the approval of this report, the Company is aware 
of the following persons who, directly or indirectly, were 
interested in 3% or more of the Company’s capital or 
voting rights:

Notifying party

No. of shares held or 
controlled %

Odey Asset Management

9,159,542  

8.56

BlackRock Inc 

 6,279,869  

5.87

Sparta 24 Ltd.

 5,433,089 

5.08

 The Vanguard Group, Inc  

4,577,202

4.28

The Goldman Sachs Group, Inc

3,617,347 

3.38

Bank Hapoalim    

3,536,042  

3.30

63

Plus500 Ltd. 2019 Annual Report64

Plus500 Ltd. 2019 Annual ReportREPORT OF THE NOMINATION COMMITTEE

Steven Baldwin
Chairman of Nomination Committee

Dear Shareholder,

As the Chairman of the Nomination Committee, I am 
pleased to take this opportunity to give you an overview 
of the work of the Nomination Committee during 2019.

The Board composition remained unchanged during 
the year and this has provided continuity prior to and 
during the process of the Company's move up to the 
Main Market. However, the Board is committed to 
continuously evaluating and reviewing the structure, 
size and composition of the Board, including the 
balance of skills, knowledge, experience and diversity of 
the Board while factoring in the Company’s strategy, risk 
appetite and future development.   

The Company appointed Genius Boards as an external 
evaluator to assess and determine the appropriateness 
of the Board’s composition and the individual directors 
holding their respective positions. As part of the 
evaluation process, Genius Boards conducted face-to-
face meetings with directors and relevant Company 
advisors. Genius Boards has no connection with 
the Company or with individual directors. One of the 
outcomes of the evaluation was the need to strengthen 
the Board with the appointment of further non-executive 
directors to enhance the Board’s composition.

During 2019, the Committee has undertaken a review 
of the composition of the Board and taken into account 
the findings of the external review conducted. As a 
consequence of this work, the Committee determined 
that it should commence a search for a suitable new 
independent non-executive director. The Board is 
committed to diversity of gender, ethnicity, background, 
nationality and professional experience as the key 
pillars of this search.

A recruitment process for a new independent non-
executive director is now underway and the Board 
has engaged True Europe LLP ("True Search") as its 
external search consultancy to undertake the search. 
The Company and the individual directors have no 
connection with True Search. 

The Committee is mindful of the Hampton-Alexander 
Review and through our search for a new non-executive 
director, the Board is aiming to increase female 
presence on the Board, which currently includes one 
female non-executive director (our chairman, Penny 
Judd) to help ensure that the Company increases its 
talent diversity. 

65

Plus500 Ltd. 2019 Annual Report 
The Nomination Committee also evaluated the 
nomination of Board members for re-election at the 
2019 AGM in June and while all resolutions were 
passed with strong levels of shareholder support, a 
significant minority voted against resolution 5, which 
related to my re-election as director.Total votes received 
in favour of this resolution were 79.71% and votes 
against totaled 20.29%. 

Since the 2019 AGM, the Company has actively 
engaged with shareholders during conferences, 
scheduled meetings as part of the half yearly road 
show and also through ad-hoc meetings, in order to 
understand and address their concerns. As a result 
of discussion with shareholders, the Committee 
understands that the size of the vote against my re-
election was due in part to the desire for greater gender 
diversity on the Board. The Committee is investing 
significant time and effort into achieving greater gender 
diversity through the appointment of an additional 
female non-executive director and the Board will keep 
shareholders up to date with progress on this important 
matter.

Due to the enhanced role of the Nomination Committee 
set out in the UK Corporate Governance Code, we 
are continuing to develop our programme of activity 
accordingly. Throughout 2019, the Nomination 
Committee also spent time reviewing and discussing 
succession planning across the business.  

The Committee is continuing to take steps to ensure 
that there is a strong talent pipeline with the necessary 
set of skills and expertise, whilst considering female 
representation and other diversity pillars as part of this 
process. 

Steven Baldwin
Chairman of the Nomination Committee

66

Plus500 Ltd. 2019 Annual Report 
COMMITTEE COMPOSITION  

The Nomination Committee comprises Steven Baldwin, 
Daniel King, Charles Fairbairn and Gal Haber, and is 
chaired by Steven Baldwin. The Code recommends that 
a majority of the members of a nomination committee
should be independent non-executive directors. The 
Board considers Steven Baldwin, Charles Fairbairn 
and Daniel King to be independent for the purposes 
of the Code. Details of the skills and experience of the 
Committee members are set out at page 68 of the report. 
Details of individual attendance at meetings are set out in 
the Committee Attendance table below.

Committee Attendance

Nomination 
Committee

Gal Haber

Charles Fairbairn

Daniel King

Steven Baldwin

Scheduled 
meetings 
eligible to attend

Scheduled 
meetings 
attended

4

4

4

4

4

4

4

4

COMMITTEE RESPONSIBILITIES AND 
ACTIVITIES

The Nomination Committee has responsibility for 
reviewing the structure, size and composition (including 
the skills, knowledge and experience) of the Board, 
considering  succession planning and ensuring diversity at 
Board-level. The other key governance mandates pursuant 
to the written terms of reference of the Nomination 
Committee (which are available on the Company's 
website) are as follows:
• 

to oversee succession planning for directors and 
other senior executives, taking into account the 
challenges and opportunities facing the Company;
to identify, and nominate for the approval of the Board, 
candidates to fill Board vacancies (including external 
directors vacancies);
to make recommendations concerning the continuation 
in office of any director at any time, including the 
suspension or termination of service; and

• 

• 

• 

to prepare a description of the role and capabilities 
required for a particular appointment.

The Nomination Committee meets not less than 
twice a year and at such other times as required. 
The Nomination Committee takes into account the 
challenges and opportunities facing the Group and 
what skills and expertise will therefore be needed on the 
Board and Committees in the future, whilst remaining 
committed to diversity of gender, ethnicity, background, 
nationality and professional experience and developing 
a talent pipeline reflective of this diversity.

A summary of the major activities and decisions of the 
Committee in 2019 is set out below.

Summary of major activities and decisions of the 
Committee in 2019

Re-election of directors

Board 
Composition 

Review of core skills and experience  
of the Board and the independence of 
the Non-Executive Directors

Review of membership of committees

Review tenure of the directors

Succession 
Planning

Review of Company’s succession plans 

Foster the development of talented 
employees throughout the business

Diversity

Review of Equality and Diversity policy

Review of diversity on the Board

External Board 
Evaluation

Discussion and assessment of external 
Board evaluation findings

Following the activities of the Committee in 2019, the 
Committee is confident that each director brings a 
unique set of skills and experience which enable the 
Board to be reflective of a diverse and varying range of 
perspectives and opinions and to enable the Company 
to achieve its strategy and targets going forward.

The Committee believes that each director's 
contribution is important to the Company's long term 
sustainable success.

67

Plus500 Ltd. 2019 Annual ReportRelevant skills and experience on the Board

Penny  
Judd  

Elad 
Even-Chen 

Asaf 
Elimelech 

Gal  
Haber

Charles 
Fairbairn

Daniel  
King

Steven 
Baldwin

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Audit and risk management

Finance, banking, financial 
services and fund management

Capital raising, mergers, 
acquisitions, investment and 
transactions

Marketing

Compliance & Regulation

Shareholder relations

Digital technology

Innovation

Committee membership Key: 

Executive Director

Non-Executive Director

68

Plus500 Ltd. 2019 Annual ReportPRIORITIES FOR 2020 FINANCIAL YEAR

Board Diversity Policy 
objectives

Progress update

In the coming year the Committee will continue to focus 
on key themes such as diversity and succession planning 
and ensuring a diverse talent pipeline throughout the 
Group. As noted above, the Committee also aims to 
complete the appointment of an additional female non-
executive director and will continue to review the Board 
composition with a view to making any further changes 
deemed appropriate.  

Ensuring the selection and 
appointment process for 
employees and directors 
includes a diverse range of 
candidates

DIVERSITY

The Board’s policy on diversity commits to:  

Improve gender diversity 
at Board and senior 
management level

Review employees’ 
recruitment procedure 
which includes non-
discriminatory selection 
process, allowing the 
recruitment of a diverse 
workforce.

The Board has appointed 
True Search to assist in 
the search for another 
female Board 
member.  

• 

• 

• 

ensuring the selection and appointment process for 
employees and directors includes a diverse range of 
candidates;
disclosing statistics on gender diversity in every 
Annual Report (page 42); and
reviewing this policy from time to time and continuing 
to disclose this policy in the Annual Report.

As stated above, the Board is strongly committed 
to achieving greater gender diversity through the 
appointment of a new female non-executive director 
in the near future in 2020. The Board anticipates 
that this appointment will help alleviate shareholder 
concerns relating to the current gender imbalance on 
the Board. However, the Board is also mindful that the 
appointment of an additional female director will not 
meet the 33% target for female board representation set 
out in the Hampton-Alexander Review. The Board will 
therefore continue to focus on gender diversity as a key 
priority and to engage with its shareholders and keep 
stakeholders up-to-date in respect of developments on 
this topic. 

The Committee notes the updated requirement under 
the Disclosure Guidance and Transparency Rules (DTR) 
for our 2019 Annual Report to disclose diversity policies 
with regard to aspects such as age, gender, educational 
and professional backgrounds. Our diversity data is 
disclosed in our Corporate Responsibility report on 
pages 41 to 43.

Review Board diversity 
policy

The Committee has 
reviewed and approved 
the Board's diversity 
policy. 

SUCCESSION PLANNING

The Committee has spent time in 2019 considering the 
important matter of succession planning across the 
business. In order to ensure minimal business disruption 
in the event of any unexpected senior management 
or Board departures, the Committee is committed to 
continue developing plans for identifying appropriate 
successors in the short, medium and long-term, whilst 
also having regard to the importance of diversity 
throughout the Group. 

Due to the size of the Group it is not always possible to 
identify internal successors for all roles throughout the 
business. Nevertheless, the Committee has reviewed 
plans for the succession of senior management roles 
throughout the business and has identified appropriate 
candidates as potential successors. 

69

Plus500 Ltd. 2019 Annual Report70

Plus500 Ltd. 2019 Annual ReportREPORT OF THE AUDIT COMMITTEE

Charles Fairbairn
Chairman of the Audit Committee

The Committee also reviewed a list of non-audit 
services provided this year by the Company’s external 
auditor and approved its plan for 2020.

Charles Fairbairn
Chairman of the Audit Committee

Dear Shareholder,

I am pleased to take this opportunity to give you an 
overview of the work of the Audit Committee during 2019.
The Audit Committee performs a key role in the Group’s 
governance framework, in assessing internal controls 
across the Group and ensuring the integrity of the Group’s 
financial results.

Both financial reporting and the associated assurance 
of these reports that the Audit Committee is 
responsible for review have been important priorities 
during the year.

With the assistance of Deloitte, our internal auditor, we 
reviewed and monitored  a multi-year internal audit plan 
and associated risk survey which we will continue to 
review and update over time. 

71

Plus500 Ltd. 2019 Annual Report 
COMMITTEE COMPOSITION 

The UK Corporate Governance Code recommends that 
an audit committee should comprise at least three 
members who are independent non-executive directors, 
and that at least one member should have recent and 
relevant financial experience. The Audit Committee is 
chaired by Charles Fairbairn, and its other members are 
Daniel King and Steven Baldwin. All of the members are 
therefore independent Non-Executive Directors.
The directors consider that Charles Fairbairn has recent 
and relevant financial experience in accordance with 
the requirements of the Code. Details of the skills and 
experience of the Committee members are set out on 
page 68 of the report. Details of individual attendance at 
meetings is set out in the Committee Attendance table.

Committee Attendance

In addition, under the Companies Law, the Audit 
Committee is required to monitor deficiencies in 
the administration of the Company, including by 
consulting with the internal auditor and independent 
accountants, to review, classify and approve related 
party transactions and extraordinary transactions, to 
review the internal auditor’s audit plan and to establish 
and monitor whistleblower procedures.

The Audit Committee meets not less than four times a 
year and otherwise as required. The Audit Committee 
met on seven occasions during 2019. The internal and 
external auditors have the right to attend meetings. 
The relevant Executive Directors, the Company’s legal 
advisors and other persons may, by invitation from 
the Audit Committee, attend meetings. At least once 
per year, the Audit Committee meets privately with the 
external auditor.

Scheduled 
meetings eligible 
to attend

Scheduled 
meetings 
attended

A summary of the major activities and decisions of the 
Committee in 2019 is set out below: 

Audit 
Committee

Charles Fairbairn

Daniel King

Steven Baldwin

7

7

7

7

7

7

COMMITTEE RESPONSIBILITIES  
AND ACTIVITIES

The Audit Committee is responsible for ensuring that 
the financial performance of the Group is properly 
reported on and reviewed. The other key governance 
mandates pursuant to the written terms of reference 
of the Audit Committee (which are available on the 
Company's website) are as follows:
•  to monitor the integrity of the Consolidated Financial 

Statements of the Group (including annual and 
interim accounts and results announcements);
•  to monitor the adequacy and effectiveness of the 
Company’s internal financial controls and internal 
control and risk management systems;

•  to advise on the appointment of the Company’s 
external auditor and on their remuneration; and
•  to monitor and review the effectiveness of the 

Company’s internal audit function. 

Summary of major activities and decisions of the 
Committee in 2019

Financial 
Performance 
Review

Review of the financial performance and 
Consolidated Financial Statements of 
the Company

Internal Audit 
Review   

Review assessments of the control 
environment via internal audit reports, 
and progress on implementing internal 
and audit recommendations

External Audit 
Review

Risk Control

Review progress on implementing 
external audit recommendations. 
Monitor and review the effectiveness 
and independence of the external audit 
function

Assist the Board in the monitoring 
of the Group’s internal controls and 
risk management systems and their 
effectiveness 

72

Plus500 Ltd. 2019 Annual ReportSIGNIFICANT ACCOUNTING AND FINANCIAL 
JUDGEMENTS IN 2019

The Committee considered a number of significant 
accounting and financial judgements and estimates, 
which were discussed with the external auditors in the 
planning stage of the audit, and received the external 
auditor's confirmation that no additional matters have 
arisen and require the Committee's attention.

The significant judgements considered were: revenue 
recognition, the control environment, non-compliance 
with laws and regulations and appropriateness of the 
going concern basis of the Financial Statements and 
the level of cash required within the business to satisfy 
both external regulators and the Group's attitude to 
market risk.

Key financial reporting and significant financial 
judgements

How the issue was addressed by the Audit 
Committee

•  The Committee held meetings, among others, with the 
operation, R&D and risk teams to verify compliance of 
revenue recognition from all related aspects such as: IT 
general controls, access to programs and supporting 
data, program changes and computer operations for the 
platform and for the ERP system

•  The Committee also discussed this matter with the 

external auditor at the planning and conclusion phases of 
the audit

•  The Audit Committee concluded the revenue recognition 
process is appropriate and controls are efficient and are 
appropriately disclosed in the Financial Statements

•  The Committee reviewed the Internal Audit Reports 
produced in the year, discussed key findings with 
management and reviewed the implementation of all 
Internal Audit report recommendations brought forward 
from previous years, in addition the Committee reviewed 
key Audit risk topics in assessing the Internal Audit 
reports commissioned for 2019

•  The Audit Committee concluded the internal controls are 

efficient

•  The Committee, in conjunction with the work of the 
Regulatory & Risk Committee, reviewed regulatory 
reports prepared by the dedicated team, in addition to 
reviews performed by external consultants to ensure 
compliance with local regulations in the areas the Group 
operates 

•  The Committee considers the grid of audits and 

regulatory reviews and reviews their findings. The 
relevant aspects of such reviews to the Committees’ 
work are being discussed and assessed by the 
Committee

•  Based on discussions with management and 

discussions held in the Regulatory & Risk Committee, the 
Audit Committee came to the conclusion that the Group 
is compliant with all required regulations and there is no 
need for provisions

Revenue recognition

The recognition of revenue is 
a key matter to be reviewed, 
monitored and tested

Review and 
assessment of the 
control environment

The Audit Committee is 
ultimately responsible of the 
supervision over the control 
environment. A key role of the 
Committee is to provide oversight 
and reassurance to the Board 
with regard to the integrity of the 
Company’s financial reporting, 
internal control policies and 
procedures for the identification, 
assessment and reporting of risk

Review and 
assessment of non-
compliance with laws 
and regulations

A key risk to the business is the 
fact that the Group’s business 
is subject to various laws and 
regulations in different countries 
according to its activity

73

Plus500 Ltd. 2019 Annual ReportKey financial reporting and significant financial 
judgements

How the issue was addressed by the Audit 
Committee

Going concern and viability are 
key matters for the operations of 
the Group

•  The Committee has reviewed the assessment setting out 
the key assumptions related to the nature of the Group’s 
business, budget reports and cash flow forecasts for the 
period of three years ending 31 December 2022, taking 
into account the Company’s anticipated investment 
commitments and working capital requirements

•  These reports detailed the impact of outcomes of stress 
tests after applying multiple scenarios to determine how 
the Group is able to cope with deterioration in liquidity 
profile or capital position

•  The Committee agreed to recommend the Going 
Concern and Viability Statement to the Board for 
approval

The Group requires a level of 
cash to ensure that it can operate 
its trading platform and maintain 
sufficient cash in its regulated 
entities to satisfy regulators and 
operational needs

•  The Committee reviews on an ongoing basis the level 
of cash required from regulatory, operationally and risk 
perspective

•  The Audit Committee concluded that cash amounts are 

sufficient

Review and 
assessment of 
appropriateness of 
the going concern 
basis of the Financial 
Statements and long-
term viability

Review and 
assessment of the 
level of cash required 
within the business to 
satisfy both external 
regulators and the 
Group's attitude to 
market risk

74

Plus500 Ltd. 2019 Annual ReportEXTERNAL AUDITOR

It is the responsibility of the Audit Committee to keep 
under review the scope and cost effectiveness of 
the external auditor. This includes recommending 
to the Board the appointment of the external auditor 
and reviewing the scope of the audit, approving the 
audit fee and, on an annual basis, satisfying itself that 
the auditor is independent. The external auditor is 
engaged to express an opinion on the Consolidated 
Financial Statements. The external auditor discusses 
with management the reporting of operational results 
and the financial state of the Company, to the extent 
necessary to express their audit opinion. 

to the Board that the external auditor be proposed for 
re-election at the upcoming Annual General Meeting.

AUDIT TENDER PROCESS 

The Company will tender the external auditor 
appointment for the financial year ended 31 December 
2023. The Committee remains satisfied with the 
external audit process and is currently not planning to 
undertake a formal tender process until the financial 
period ended 31 December 2023. The Group is required 
to rotate the audit partner responsible for the Group 
audit every five years, with this year being the third year 
for the current audit partner.

PERFORMANCE AND EFFECTIVENESS OF 
THE EXTERNAL AUDITOR

NON-AUDIT SERVICES 

Kesselman & Kesselman, a member firm of 
PricewaterhouseCoopers International Limited, is 
retained to perform audit and audit-related work on 
the Company and the majority of its subsidiaries. The 
Committee assesses the auditor’s independence and 
effectiveness at least on an annual basis.

The Audit Committee monitors the nature and extent 
of non-audit work undertaken by the auditors. Given the 
non-audit work undertaken by the external auditor and 
the Committee’s oversight of its work, the Committee 
is satisfied that the independence and objectivity of 
the external auditor was adequately safeguarded 
throughout 2019. Nevertheless, the external auditor’s 
independence and objectivity is kept under review 
and is a standing item on the agenda for the Audit 
Committee.

In addition, the Audit Committee periodically monitors 
the cost of non-audit work undertaken by the external 
auditor. The Audit Committee considers that it is in a 
position to take action if at any time it believes there is a 
risk of the auditor’s independence and objectivity being 
undermined through the award of this task.

Having assessed the external auditor’s effectiveness 
and independence during 2019, the Audit Committee 
concluded that the audit process as a whole had 
been conducted robustly and that the team selected 
to undertake the audit had done so thoroughly and 
professionally. The Audit Committee reviewed the re-
appointment of the external auditor and recommended 

75

The Company maintains a Non-Audit Services Policy in 
order to ensure that the provision of non-audit services 
do not impair the external auditor’s independence or 
objectivity. During 2019, Kesselman & Kesselman, a 
member firm of PricewaterhouseCoopers International 
Limited, provided non-audit services, such as tax 
assessments and advice and regulatory reporting 
requirements, which totalled $0.3 million (including 
assurance related services of $0.1 million).

OVERVIEW OF THE NON-AUDIT 
SERVICES POLICY

Under the policy, all services provided by the external 
auditor (other than the audit itself) are regarded as non-
audit services. The policy draws a distinction between 
permitted services (which could be provided subject 
to conditions set by the Committee) and prohibited 
services. The type of non-audit services deemed to be 
permitted include assurance work on non-financial data, 
tax services including tax advisory, and reporting best 
practice.

The Committee has provided pre-approval which allows 
management to appoint the external auditor to conduct 
permitted non-audit services if they fall below a set fee 
level. The Committee reviews the pre-approval limit on 
an annual basis and it is currently set at $50,000. Any 
non-audit service provided by the external auditor is 
reported to the Board. In the event that the provision 
of non-audit services would exceed $50,000, the 
Committee would request Board approval.

Plus500 Ltd. 2019 Annual ReportINTERNAL AUDITOR

Pursuant to the Companies Law, the Board must
appoint an internal auditor recommended by the Audit
Committee. An internal auditor may not be:
• 

a person who holds more than 5% of the 
Company’s outstanding shares or voting rights;
a person who has the power to appoint a director or 
the Chief Executive Officer of the Company;
an officer or director of the Company; or
a member of the Company’s independent 
accounting firm, or anyone on its behalf.

• 

• 
• 

The process
During the drafting process of the 2019 Annual 
Report and Consolidated Financial Statements, the 
Committee is given the opportunity to comment 
and provide feedback on the drafts. The Committee 
also considers whether the content provided in the 
report has illustrated the whole picture for the year. 
The Committee then evaluates whether the report is 
consistent throughout, with a clear layout and linkage to 
the different front and back sections, and whether it is 
presented in a logical manner to the shareholders. 

The role of the internal auditor is to examine, among 
other things, the Company’s compliance with applicable 
laws and orderly business procedures. The Audit 
Committee is required to oversee the activities and to 
assess the performance of the internal auditor, as well 
as to review the internal auditor’s work plan. Brightman 
Almagor Zohar & Co. (Deloitte Israel), a member firm 
of Deloitte Touche Tohmatsu Limited, serves as the 
Company’s internal auditor.

Conclusion
Following the review, it was the Committee’s opinion 
that the 2019 Annual Report and Consolidated 
Financial Statements are representative of the 
year and, taken as a whole, present a fair, balanced 
and understandable overview and the information 
necessary for shareholders to assess the financial 
position, governance, performance, business model and 
strategy of the Group.

WHISTLEBLOWING POLICY

The Company operates a Whistleblowing Policy which 
allows anonymous reporting to assist individuals 
who believe that they have discovered malpractice 
or impropriety within the Group. It provides a 
method of properly addressing bona fide concerns 
that individuals within the Group might have, while also 
offering whistleblowers protection from victimisation, 
harassment or disciplinary proceedings. The Audit 
Committee reports to the Board on the effectiveness 
of the Company's whistleblowing mechanism and on 
any matter that arises as a result of it. The current 
Whistleblowing Policy supervisor is Daniel King. 

FAIR, BALANCED AND UNDERSTANDABLE

The Audit  Committee undertakes a duty to consider 
whether the 2019 Annual Report and Consolidated 
Financial Statements taken as a whole, are fair, 
balanced and understandable, while final determination 
lies within the responsibilities of the Board. The 
Committee, on behalf of the whole Board, also 
assesses whether there is enough information in the 
Annual Report and Consolidated Financial Statements 
necessary for shareholders to evaluate the financial 
position, performance, governance, business model and 
strategy of the Group. 

76

Plus500 Ltd. 2019 Annual ReportREPORT OF THE REGULATORY & RISK COMMITTEE

Penny Judd
Chairman

Our priorities for the coming year will be to continue to 
monitor regulatory changes and to seek to continue to 
enhance the risk assessment and monitoring within the 
business in the face of changing regulatory and market 
conditions, including the impact of COVID-19 virus.

Penny Judd
Chair of the Regulatory & Risk Committee

Dear Shareholder,

Regulatory compliance and risk management underpin 
the integrity of our business model and continued 
delivery of our strategy. The Regulatory & Risk 
Committee receives regular reports on both compliance 
and risk and challenges the performance in these areas.  
It also receives reports on specific areas where more 
detailed testing or investigation is felt appropriate. These 
are described more fully in the following report.

In addition, the Board undertook a thorough review of 
the risks to the business and updated its internal risk 
matrix accordingly. We have also monitored new areas 
of regulatory compliance such as emerging risks and 
developments in securities markets regulation. 

The Committee and the Board have received reports on
the implementation of the product intervention measures 
introduced in Europe, preparation for the anticipated 
ASIC product intervention measures with respect to retail 
customers in Australia and potential Brexit scenarios. The 
Committee received comfort that the applicable measures 
have been considered and effectively implemented.

77

Plus500 Ltd. 2019 Annual ReportThe Regulatory & Risk Committee has responsibility for 
reviewing the Company’s most significant risks to the 
achievement of strategic objectives and any emerging 
risks, reviewing the Company’s Risk Policy, ensuring 
that the Company’s Board ethics are being adhered to 
and that the Company continues its commitment to 
issues concerning social responsibility. 

Summary of major activities and decisions of the 
Committee in 2019

Periodic regulatory and compliance 
reports review

Regulatory 
Review

Oversee the implementation of new 
regulatory requirements

Monitor and assess the Group's 
relationships with regulatory authorities

Licence 
Application 
Review  

Risk 
Review and 
Assessment 

Review licence applications submitted 
during the period

Review periodic risk reports

Review risk assessment programmes 
and internal risk management controls

COMMITTEE COMPOSITION

The Regulatory & Risk Committee is chaired by Penny 
Judd. The other members are Charles Fairbairn, Asaf 
Elimelech and Elad Even-Chen. The Regulatory & Risk 
Committee receives updates from management on 
risk, compliance and regulatory issues and reviews 
the related internal systems. Details of individual 
attendance at meetings is set out in the Committee 
Attendance table.

Committee Attendance

Regulatory & Risk 
Committee

Scheduled 
meetings 
eligible to attend

Scheduled 
meetings 
attended

Penny Judd

Charels Fairbairn

Asaf Elimelech

Elad Even-Chen

6

6

6

6

6

6

6

6

COMMITTEE RESPONSIBILITIES AND 
ACTIVITIES

The Regulatory & Risk Committee meets not less 
than three times a year and otherwise as required. 
The Regulatory & Risk Committee has responsibility 
for providing oversight with respect to current and 
potential future risk exposures of the Company and for 
overseeing and monitoring the Company’s compliance 
with applicable laws, regulations and orders as 
required. Its activity includes reviewing relationships 
with regulatory authorities such as the FCA, ASIC, 
CySEC, FSCA, FMA, ISA, MAS, FSA  and other regulatory 
authorities, as appropriate, in jurisdictions where 
the Group has a significant presence; reviewing risk 
assessment programmes and internal controls and risk 
management. 

78

Plus500 Ltd. 2019 Annual Report 
REPORT OF THE REMUNERATION COMMITTEE 

Daniel King
Chairman of the Remuneration Committee

Dear Shareholder,

I am pleased to present an overview of the work of the 
Remuneration Committee during 2019.

The Board recognises that directors’ remuneration is 
a key consideration for shareholders of the Company. 
Plus500 operates within an extremely competitive 
environment, where performance depends to a great 
degree on the individual contributions of the directors 
and employees, and the Company believes in rewarding 
vision and innovation.

The Remuneration Committee has continued its 
efforts to change the remuneration arrangements of 
the executive directors and employees to better align 
executive compensation with UK governance standards 
followed by Main Market-listed companies and 
move further towards a structure in line with investor 
expectations and developments in best practice. 

In order to adapt the remuneration structure to ensure 
that it meets the needs of Plus500, the Remuneration 
Committee consulted with KPMG’s UK based 
remuneration practice (“KPMG LLC”), and have together 
continued to evolve a set of remuneration principles 
to provide an improved framework for a robust 
remuneration structure. 

Under this framework, the Remuneration Committee is 
driving for the adoption of remuneration arrangements 
that align executive compensation nearer to UK 
governance standards, while also remaining sensitive 
to the business needs in retaining and motivating an 
exceptional management team who are resident in 
Israel, where the Company is registered. 

The circumstances of the Company place the 
Remuneration Committee in the position of needing to 
strike a balance between the structured remuneration 
practices in the UK and the more varied set of 
arrangements available to Israel-based companies.

This is fundamental as the Company needs to retain 
and incentivise a management team operating in the 
extremely competitive environment of the Israeli high-
tech industry, characterised by numerous successful 
companies, including major US-listed competitors, 
operating in close proximity.

The remuneration packages of the executive directors 
are comprised of the following four elements:
•  Annual Salary. A fixed annual salary set at a rate 
which is below the lower quartile for comparably 
sized UK companies and FTSE 250 companies. 
The annual salary is maintained at these low levels 

79

Plus500 Ltd. 2019 Annual Reportin line with the Company’s philosophy of “low fixed/
high variable pay potential” which ensures that 
total remuneration levels are fully aligned with 
performance and shareholder interest. 

•  Annual Bonus.  A conventional capped annual bonus, 
set by reference to a multiple of the annual salary, 
payable subject to achievement of KPIs, with a 
portion of the achieved annual bonus deferred and 
paid over a three year period. The achieved annual 
bonus is partially share settled to further align the 
interests of management and that of shareholders 
and allow the management team to build up an 
appropriate level of shareholding (a minimum of 
two times base salary) in line with UK corporate 
governance best practice. 

•  LTIP Award. A conventional LTIP award payable 

subject to achievement of KPIs, with a conventional 
long-term vesting period and lock-up period. The size 
of the LTIP is significantly less than that provided 
to executives of comparably sized UK companies 
and FTSE 250 companies, in light of the Share 
Appreciation Rights (SARs) remuneration element 
described below, which is more customary in Israel 
than an LTIP. 

•  Share Appreciation Rights. The share appreciation 
rights are a long-term cash incentive payable tied 
to the long term performance of the Company’s 
Ordinary Shares, and payable subject to achievement 
of KPIs and a long-term vesting period. The share 
appreciation rights have been used by the Company 
very successfully since its initial flotation on AIM 
in 2013 in order to remain competitive in the Israeli 
hi-tech market as its primary measure for staff 
retention. Listed hi-tech companies in Israel use 
share appreciation rights as one of their primary 
retention mechanisms. Removing this element 
would put the Company at a substantial competitive 
disadvantage relative to other high-tech companies 
and make it substantially unable to retain talent. 
Further, if share appreciation rights were to be 
removed, the only available alternative to retain 
talent would be to increase fixed pay (i.e. effectively 
bringing it more in line with UK market median 
levels), which would not be in line with shareholder 
interest. It is further noted that share appreciation 
rights are used to incentivise management more 
generally (not only CEO and CFO), therefore 
providing some uniformity of treatment across 
the management team, promoting a culture of 

collaboration among all executives as everybody 
shares the same incentives.

The above factors are reflected in the changes to the 
executive directors' remuneration which were approved 
by the Company’s shareholders in the Extraordinary 
General Meeting (the "2019 EGM"), held in January 2019.

In accordance with Israeli law, all changes to directors’ 
remuneration require prior approval of the Company’s 
shareholders. Accordingly, the remuneration packages 
for the Executive Directors for 2019, which are 
described below, were approved by the shareholders in 
the 2019 EGM held in January 2019 and therefore, there 
was no advisory vote on the 2019 remuneration in the 
Company’s 2019 AGM.

The remuneration packages for the Executive Directors 
for 2020 were approved by the shareholders in the EGM 
held in February 2020. The Committee and the Board 
noted that there were a number of votes (35%) cast 
against the 2020 remuneration terms of Asaf Elimelech 
and Elad Even-Chen proposed at the February 2020 
EGM. The Board and the Remuneration Committee 
take these votes seriously and will continue to consider 
shareholder feedback before deciding which steps 
to take to ensure the Remuneration Policy is better 
understood and implemented as appropriate. The Board 
and the Remuneration Committee also reiterates the 
commitment to achieving and maintaining the highest 
governance standards.

Corporate Governance Reforms
The new UK Corporate Governance Code is effective for 
financial years beginning on or after 1 January 2019. 
The Company has therefore taken steps during 2019 to 
ensure compliance with the UK Corporate Governance 
Code. The table below sets out a summary of the new 
requirements relating to executive remuneration and 
the Committee’s approach to the implementation of the 
same.

The Remuneration Committee believes that the 
executive remuneration arrangements are clear and 
understandable and ensure that the Executive Directors 
are not incentivised to take unnecessary risks.

80

Plus500 Ltd. 2019 Annual Report 
2018 UK Corporate Governance Code (the "UK Corporate Governance Code" or the "Code") 

Code requirements

Compliance and implementation

Remuneration Committee chairman 
to have served on a remuneration 
committee for at least 12 months 
before appointment

Daniel King has been chairman of the remuneration committee for over six years

Review of workforce remuneration and 
related policies

The Remuneration Committee, together with KPMG LLC, reviewed remuneration 
policies. Workforce remuneration was reviewed and discussed by the Remuneration 
Committee

Share awards to be subject to a total 
vesting and holding period of five 
years or more

2020 LTIP is subject to three years vesting, additional two years of lock-up period 
and achievement of KPIs determined by the Remuneration Committee

Formal policy for post-employment 
shareholding

The vesting of the LTIP of the Executive Directors is subject to the continued 
employment of the applicable Executive Director with the Company during the three 
year vesting period

Alignment of executive directors’ 
pension contribution to override 
formulaic outcomes

Not applicable as the Executive Directors do not receive a pension contribution 

Remuneration schemes and policies 
should enable the use of discretion to 
override formulaic outcomes

Performance conditions for 2020 LTIP is subject to three years vesting, additional 
two years of lock-up period and achievement of KPIs determined by the 
Remuneration Committee

Compensation commitments in 
directors’ terms of appointment 
should not reward poor performance

The Executive Directors’ 2020 remuneration packages contain best practice malus 
and clawback provisions

Remuneration policy and practices 
to support clarity, simplicity, risk, 
predictability, proportionality and 
alignment to culture

The updated remuneration practices support the key factors set out in the Code. The 
arrangements are transparent, complexities have been removed, engagement with 
stakeholders is promoted and structures are more proportionate and predictable

Engagement with the workforce to 
explain how executive remuneration 
aligns with wider company pay policy

Steven Baldwin, as the director dedicated to workforce engagement, meets with the 
workforce on a half yearly basis and the employees have the opportunity to discuss 
executive remuneration. In addition, employees can contact him directly to discuss 
remuneration at any time 

81

Plus500 Ltd. 2019 Annual ReportThe Remuneration Committee firmly believes that the 
changes made to the 2020 remuneration practices are 
a significant step forward. I do hope that shareholders 
can remain confident that the Committee will continue 
to evaluate the success of the remuneration 
arrangements to ensure that they appropriately reward 
strong performance and enable the recruitment and 
retention of key individuals to drive further success at 
Plus500. 

Daniel King
Chairman of the Remuneration Committee

82

Plus500 Ltd. 2019 Annual ReportCOMMITTEE COMPOSITION

COMMITTEE RESPONSIBILITIES  
AND ACTIVITIES

The UK Corporate Governance Code recommends that 
all members of the Remuneration Committee be Non-
Executive Directors, independent in character and
judgement and free from any relationship or
circumstance which may, could or would be likely to, or 
appear to, affect their judgement. The Remuneration 
Committee comprises of three independent Non-
Executive Directors: Daniel King, Charles Fairbairn and 
Steven Baldwin, and is chaired by Daniel King. Details 
of the skills and experience of the Remuneration 
Committee members can be found on page 68. Details 
of individual attendance at meetings is set out in the 
Committee Attendance table.

Committee Attendance

Remuneration 
Committee

Daniel King

Charles Fairbairn

Steven Baldwin

Scheduled 
meetings eligible 
to attend

Scheduled 
meetings 
attended

3

3

3

3

3

3

The Remuneration Committee meets not less than 
twice a year and at such other times as required. 
The Remuneration Committee has responsibility for 
determining, within the agreed terms of reference, the 
Group’s policy on the remuneration packages of the 
Company’s Chief Executive Officer, Chief Financial 
Officer, Managing Director, the Chairman and the other 
Non-Executive Directors, the Company Secretary and 
other senior executives determined by the Committee.  

The other key activities of the Committee pursuant to 
the written terms of reference of the Remuneration 
Committee (which are available on the Company's 
website) are as follows:
•  to review the on-going appropriateness and relevance 

of the Company’s Remuneration Policy;

•  approving and recommending to the Board and 

• 

the shareholders, the total individual remuneration 
package of the Chairman, each Executive and 
Non-Executive Director, the Chief Executive Officer, 
Chief Financial Officer and Managing Director 
(including bonuses, incentive payments and share 
options or other share awards);
in determining remuneration policies for the 
Company’s senior management and/or individual 
remuneration packages of each Executive 
Director, the Chairman and other designated 
senior executives, are required to give regard to 
the relevant legal and regulatory requirements, 
the provisions of the Companies Law, the provisions 
and recommendations of the Code and associated 
guidance, and institutional investor expectations;

•  to approve and determine the targets for any 

performance-related pay schemes; and

•  to review the design of all share incentive plans for 
approval by the Board and (if required or deemed 
appropriate) the shareholders.

83

Plus500 Ltd. 2019 Annual ReportA summary of the major activities and decisions of the Committee in 2019 is set out below:

Summary of major activities and decisions of the Committee in 2019

Salary

Bonus

•  Executive Directors’ remuneration review
•  Review and approval of Non-Executive Directors' fees
•  Review and approval of Chairman’s fees
•  Review of senior management fees

•  Review of the performance of the Chief Executive Officer and the Executive 

Directors compared to the targets set and approval of annual bonus awards for 
2019 based on performance targets

Long Term 
Incentive Plan

•  Review of Executive Director’s 2020 LTIP (including addition of KPIs)
•  Review of updated clawback and malus provisions

•  Review of corporate governance reforms and determined appropriate levels of 

disclosure for the 2019 Directors’ Remuneration Report

•  Review of AGM season remuneration report results, and investor and proxy 

Governance

agencies' views on remuneration

•  Review of the Committee’s terms of reference in light of the UK Corporate 

Governance Code 

•  Review of 2019 Annual Remuneration Report

Other

•  Review of remuneration consultant costs and appointment
•  Review of workforce remuneration policies and comparison of such policies with 

senior management policies

•  Review talent pipeline

REMUNERATION POLICY

During the year the Remuneration Committee has 
reviewed and monitored the remuneration policy. The 
2019 remuneration policy operated as intended and 
reacted to Company's performance and quantum.

In accordance with the Companies Law, the 
Remuneration Committee is required to review and 
approve compensation guidelines for directors 
and executives ("Compensation Guidelines"), and 
recommend that the Board and shareholders adopt 
such guidelines. The Compensation Guidelines must be 
approved or ratified at least once every three years.

In 2019 the Remuneration Committee reviewed the 
Company’s remuneration practices. It was deemed 
necessary to update the current Compensation 
Guidelines and adopt updated clawback and malus 
provisions. The Company amended its Compensation 
Guidelines for directors and executives with respect 
to clawback and malus and will present its 
recommendation for shareholders’ approval in the 
Company’s 2020 AGM.

The Company Secretary ensures that the Remuneration 
Committee fulfils its duties under its terms of reference 
and provides regular updates to the Remuneration 
Committee on relevant regulatory developments 
in the UK, information on Israeli market trends and 
compensation structures on a broader Group level.

STAKEHOLDER ENGAGEMENT

Employees
The Board regularly communicates with and receives 
feedback from the Group's employees through a variety 
of channels. Steven Baldwin, as the designated non-
executive director dedicated to workforce engagement, 
meets on a half yearly basis with the workforce and 
at such meetings employees have the opportunity to 
share their views, including on executive and employee 
remuneration. In addition, employees can contact 
Steven Baldwin directly via email on matters they wish 
to discuss with him or the Board. Steve Baldwin also 
regularly communicates with employees who have 
connections with other stakeholders of the Company, 
such as customers and suppliers. Steven reports any 

84

Plus500 Ltd. 2019 Annual ReportIn an effort to address and understand shareholder
concerns, the Board and the Remuneration Committee 
have during 2019 met and communicated with 
shareholder bodies and a number of shareholders. 
Meetings and conferences with shareholders are 
scheduled throughout the calendar year and others 
are also arranged on an ad-hoc basis. Such meetings 
enable the Board to maintain and strengthen its 
relationships with shareholders. The Board and 
the Committee will continue to seek shareholder 
engagement to understand shareholder concerns 
around Executive Directors' remuneration and endeavor 
to implement appropriate changes to alleviate 
shareholder concerns.

key messages deriving from such conversations to the 
Board and ensures that such messages are considered 
as part of the Board's decision making process. The 
Company is not obliged to comply with Section 172 
of the UK Companies Act 2006. Plus500 holds regular 
employee workshops and briefings on a variety of 
topics and conducts round table discussions with 
employees.

The Company seeks to consider and act on 
employee feedback and is committed to ensuring 
that its remuneration structures are supported by its 
employees. The Company is also continually working 
to develop best practice in line with the UK Corporate 
Governance Code and is considering whether additional 
channels of employee communication are required  
in order to better develop employee engagement and 
foster stronger connections with its workforce.

Shareholders
The Chairman of the Board and the chairman of the 
Remuneration Committee are in regular communication 
with shareholders of the Company on a variety of 
matters and are grateful for shareholders’ engagement 
and feedback. As noted above, there were a significant 
number of votes cast against the 2020 remuneration 
packages of Asaf Elimelech and Elad Even-Chen at the 
Company’s Extraordinary General Meeting held on 20 
February 2020. Following engagement with shareholder 
bodies and selected shareholders throughout the 
process, the Board has taken into account their 
feedback and amended the initially proposed 
remuneration arrangements accordingly, which included 
a decrease in the amount of Long Term Incentive 
Plan and Share Appreciation Rights, and the addition 
of performance measures to the Share Appreciation 
Rights. The Board and the Committee are eager to 
address and understand shareholder concerns relating 
to remuneration structures and will continue to work to 
improve governance standards whilst at the same time 
ensuring that remuneration structures appropriately 
reward strong performance and enable the recruitment 
and retention of key individuals.

85

Plus500 Ltd. 2019 Annual Report86

Plus500 Ltd. 2019 Annual ReportDIRECTORS’ REMUNERATION REPORT

ANNUAL REPORT ON REMUNERATION 2019 

AUDITED INFORMATION –  
DIRECTORS’ REMUNERATION –  
1 January 2019 to 31 December 2019

INTRODUCTION

This report sets out information about the remuneration 
of the directors, including the Chief Executive Officer 
and the Chief Financial Officer of the Company, for the 
year ended 31 December 2019.

Single figure of remuneration
The detailed emoluments received by the Executive 
and Non-Executive Directors during the year ended 31 
December 2019 are detailed below.

The information provided in the section and 
accompanying notes has been audited by
Kesselman & Kesselman, a member firm
of PricewaterhouseCoopers International Limited.

US$000

Salary/ Fees

Benefits

Annual Bonus

Long Term 
Incentive Plan 
(LTIP)

 Share
Appreciation 
Rights 

Total

2019

2018

2019

2018

2019

2018

2019

2018

2019

2018

2019

2018

Chairman

Penny Judd

192

 120

 Executive
Directors

Asaf Elimelech

480

327

Elad Even-Chen

480

327

Gal Haber

403

347

 Non-executive
Directors

Charles Fairbairn

152

121

Daniel King

83

73

Steven Baldwin

83

73

Total

1,873

1,388

-

-

-

-

-

-

-

-

87

-

-

-

-

-

-

-

-

-

-

-

785

4,740

51

785

4,740

51

-

-

-

-

-

-

-

-

-

-

-

-

1,570

9,480

102

-

-

-

-

-

-

-

-

-

-

192

120

665

963

1,981

6,030

665

963

1,981

6,030

-

-

-

-

-

-

-

-

403

347

152

121

83

73

83

73

1,330

1,926

4,875

12,794

Plus500 Ltd. 2019 Annual ReportCOMMENTARY ON THE SINGLE  
FIGURE TABLE

Share Appreciation Rights 
Share appreciation rights are a deferred cash incentive 
subject to continued employment over a long-term 
period (two years in the case of the share appreciation 
rights granted at the 2019 EGM and three years in the 
case of the share appreciation rights granted in the 
2020 EGM) and tied to the long term performance of 
the Company’s Ordinary Shares. The share appreciation 
rights granted at the 2020 EGM are also subject to 
achievement of non-financial KPIs, as set by the 
Remuneration Committee. The share appreciation rights 
have been used by the Company very successfully since 
its initial flotation on the AIM in 2013 in order to remain 
competitive in the Israeli hi-tech market as its primary 
measure for staff retention. At the 2019 EGM each of Mr. 
Elimelech and Mr. Even-Chen were granted with a share 
appreciation right in the amount of NIS 2,500,000, which 
will vest on 31 December 2020.

2019 Annual Bonus 
Each of Asaf Elimelech and Elad Even-Chen are entitled 
to an annual bonus. The 2019 annual bonus was 
subject to criteria relating to profitability, regulatory and 
operational criteria and also encompassed an element of 
a discretionary bonus. The 2020 annual bonus is subject 
to achievement of financial and non-financial KPIs 

and does not include a discretionary bonus element. 
A summary of the 2019 / 2020 Company’s bonus 
calculation is set out in the table on page 89.

Pension
The Group operates various employee pension schemes. 
The schemes are generally funded through payments to 
insurance companies or trustee administered pension 
funds. Directors do not receive pension contributions.

Long Term Incentive Plan
The Long Term Incentive Plan (LTIP) is an award 
programme for Executive Directors designed to 
incentivise the creation of long-term returns for 
shareholders. The 2019 LTIP will vest on the third 
anniversary from the date of grant, January 2022, with 
an additional two years lock up period. Although the 
2019 LTIP was not subject to performance conditions, 
following shareholder feedback, the Remuneration 
Committee have added performance KPIs to the 2020 
LTIP. A summary of the 2019 LTIP and 2020 LTIP are set 
out in the table below. 

Further details in relation to these arrangements are set 
out in the table on pages 89 to 90.

88

Plus500 Ltd. 2019 Annual Report 
 
Non-Founders Executive Directors’ Annual Bonus Calculation

2019(i)

2020(ii)

Criteria

Outcome

Award
(USD ‘000)

Shareholders Approved

Financial 
Bonus

Profitability bonus capped at 
240% of annual service fee 
(NIS 4,080,000) - calculated 
as 0.7% of (2019 EBITDA-
$200m).

33.33% is subject to deferral

Did not 
meet the 
profitability 
bonus 
requirements

-

Annual Bonus

Non-Financial 
Bonus

Regulatory/Operational 
bonus capped at 160% 
of annual service fee 
(NIS 2,720,000) - new 
licences up to NIS 620,000; 
regulatory compliance up to 
NIS 1,200,000; personal and 
operational goals up to NIS 
900,000. 

33.33% is subject to deferral

New licences 
application 
and no 
notable 
breaches of 
regulatory 
licences 
in any 
subsidiary

785

Financial KPIs: Up to 
60% (NIS 4,080,000) 
payable subject to 
achievement of an 
EPS growth rate set 
by the Remuneration 
Committee and 
calculated on a linear 
basis (which will be 
retrospectively disclosed 
within the 2020 annual 
audited accounts)

33.33% is subject to
deferral

Non-Financial KPIs: Up 
to 40% (NIS 2,720,000) 
payable subject to 
achievement of three 
non-financial KPIs:
strategic (1/3), risk (1/3) 
and operational (1/3), as 
set by the Remuneration 
Committee (which 
will be retrospectively 
disclosed within the 
2020 annual audited 
accounts)

33.33% is subject to
deferral

Discretionary 
Bonus

The discretion 
of the Remuneration 
Committee, based only on 
exceptional events

No grant of 
discretionary 
bonus 

-

No Discretionary Bonus

Grant of NIS 2,500,000 of 
SARs at a base reference 
price of 1,349.80 pence, 
with a maximum payout 
amount of NIS 10,000,000 
which will vest after two 
years from the date of grant 
in December 2018

-

665 (iv)

Grant of NIS 2,500,000 of 
SARs at a base reference 
price of 798 pence, with 
payout capped at NIS 
7,500,000, which will 
vest after three years 
from the date of grant in 
December 2019

Subject to achievement 
of operational KPIs, as 
set by the Remuneration 
Committee (which 
will be retrospectively 
disclosed within the 
annual audited accounts 
in the applicable years)

Share
Appreciation
Rights (iii)

89

Plus500 Ltd. 2019 Annual Report 
 
2019(i)

2020(ii)

Criteria

Outcome

Award
(USD ‘000)

Shareholders Approved

LTIP

NIS 1,000,000 of Ordinary 
Shares at reference date of 
1 January 2019 (adjusted 
for dividends). Vesting date 
is January 2022, subject to 
a further two year lock-up

NIS 1,000,000 of Ordinary Shares, 
at reference date of 1 January 2020 
(adjusted for dividends). Vesting date is 
January 2023, subject to a further two 
year lock-up and subject to achieving 
the following KPIs (each of which will be 
retrospectively disclosed within the 2020 
annual audited accounts)

1.  TSR KPI: Up to 40% (NIS 400,000) 
subject to achieving the three year 
FTSE 250 TSR target set by the 
Remuneration Committee and 
calculated on a linear basis, with 
30% payable upon achievement of 
median TSR for FTSE 250 and 100% 
payable upon achievement of upper 
quartile TSR for FTSE 250 

2.  EPS KPI: Up to 40% (NIS 400,000) 
subject to achieving the three year 
compounded annual EPS growth rate 
set by the Remuneration Committee 
and calculated on a linear basis, 
with 30% payable upon achievement 
of 5% compounded annual EPS 
growth rate and 100% payable upon 
achievement of 12% compounded 
annual EPS growth rate 

3.  HR KPI: Up to 20% (NIS 200,000) 

subject to achieving HR criteria 
related to churn and growth of R&D 
team, as set by the Remuneration 
Committee

Total

1,446

(i)  Further details are provided in the notes to the January 2019 EGM which are available at the Company's website
(ii)  Further details are provided in the notes to the February 2020 EGM which are available at the Company's website
(iii)  The entitlement for Share Appreciation Rights only matures following completion of two years of employment 
from the grant date, and with respect to 2020 Share Appreciation Rights, following completion of three years of 
employment from the grant date

(iv)  The award granted is with respect to Share Appreciation Rights granted to the Non-Founder Executives in 

December 2017 and were fully vested in December 2019

90

Plus500 Ltd. 2019 Annual Report2020 NON-FOUNDER EXECUTIVE DIRECTORS 
REMUNERATION 

The Remuneration Committee has continued its 
efforts to modify the remuneration arrangements 
of the Executive Directors to better align executive 
compensation with UK governance standards followed 
by Main Market-listed companies and move further 
towards a structure in line with investor expectations 
and developments in best practice. The Company 
issued its 2020 EGM notice following consultation with 
KPMG LLC and with shareholder bodies and selected 
shareholders.

Having considered the feedback received from 
shareholder bodies and selected shareholders following 
the release of the 2020 EGM Notice, the Company 
reduced the suggested remuneration payable under the 
2020 LTIP and share appreciation rights, added KPIs 
to the share appreciation rights awards and reduced 
the cap on the potential share appreciation rights 
payout. The amended remuneration arrangements 
were approved by the shareholders at the EGM held on 
February 2020.

Although the revised remuneration packages were 
approved at the 2020 EGM, given the number of 
votes (35%) cast against the 2020 remuneration of 
Asaf Elimelech and Elad Even-Chen, this is an area 
which the Committee is continuing to review and seek 
shareholder and employee feedback on. The Committee 
fully recognises that further work is required in the area 
to align remuneration with shareholder expectations.

2020 ANNUAL BONUS 

The 2020 annual bonus has an aggregate value of 
up to 400% of the service contract fee, subject to 
achievement of the following KPIs: 
• 

Financial KPIs: Up to 60% payable subject to 
achievement of an EPS growth rate set by the 
Remuneration Committee and calculated on a 
linear basis;

•  Non-Financial KPIs: Up to 40% payable subject to 
achievement of the following non-financial KPIs: 
strategic (1/3), operational (1/3) and risk (1/3) as 
set by the Remuneration Committee. 

91

The award of discretionary bonus has been removed 
from 2020 remuneration package, in order to align 
the remuneration structure to the new UK Corporate 
Governance Code.

The Remuneration Committee recognises that the 
bonus opportunity as a percentage of the service fee 
may appear significant. However, given the relatively 
low fixed pay, which is below the lower quartile for 
comparably sized UK companies and FTSE 250 
companies, the overall bonus quantum is in line with the 
Company’s closest competitors. 

In line with the Company’s historical practices and in 
order to remain competitive in the Israeli high-tech 
market as its primary measure of staff retention, 
the payment of deferred bonus amounts shall be 
accelerated in the event of a change of control of the 
Company in accordance with the terms of the Executive 
Directors’ service contracts.

2020 LONG TERM INCENTIVE PLAN

Following shareholder feedback, the Remuneration 
Committee introduced the following new performance 
conditions into the 2020 LTIP:
• 

TSR KPI: Up to 40% subject to achieving the three 
year FTSE 250 TSR target set by the Remuneration 
Committee and calculated on a linear basis, with 
30% payable upon achievement of a median TSR 
for FTSE 250 and 100% payable upon achievement 
of upper quartile TSR for FTSE 250;
EPS KPI: Up to 40% subject to achieving the three 
year compounded annual EPS growth rate set by 
the Remuneration Committee and calculated on a 
linear basis, with 30% payable upon achievement of 
5% compounded annual EPS growth rate and 100% 
payable upon achievement of 12% compounded 
annual EPS growth rate; 

• 

•  HR KPI: Up to 20% subject to achieving HR criteria 
related to churn and growth of R&D team, as set by 
the Remuneration Committee. 

SHARE APPRECIATION RIGHTS

Following shareholder feedback, the Remuneration 
Committee added operational KPIs which will be 
disclosed within the annual audited accounts in the 
applicable years.

Plus500 Ltd. 2019 Annual Report 
CLAWBACK AND MALUS PROVISIONS

The Executive Directors’ 2020 remuneration packages 
are subject to clawback and malus provisions 
authorising the Remuneration Committee to reduce any 
payout due (including, for the avoidance of doubt, to nil) 
in the event: 
• 

of discovery of a material misstatement in the 
audited consolidated accounts of the Company 
(which includes the Company’s subsidiaries) 
resulting in a restatement of such accounts; and/or  

• 

• 

• 

it is determined that the assessment of the payout 
was based on error, or inaccurate or misleading 
information; and/or   

action or conduct of a participant, which, in the 
reasonable opinion of the Committee, amounts 
to fraud or material dishonesty or leads to 
employment termination for serious misconduct; 
and/or  

the Company or a subsidiary of the Company 
suffers a material failure of risk management, 
provided that the participant’s fraud or material 
dishonesty or gross negligence significantly 
contributed to such material failure of risk 
management.  

In any of the events listed above, the Committee 
may also:
• 

require the participant to pay to the Company an 
amount equal to some or all of the payout; and/or  

• 

• 

reduce the amount of any future bonus payable to 
the participant; and/or  

reduce or cancel any awards under any other 
Company equity or cash incentive plan, that have 
not yet been satisfied. 

92

Plus500 Ltd. 2019 Annual Report 
FURTHER INFORMATION ON 2019 REMUNERATION

Directors’ shareholdings and share plan interests

Summary of all directors’ shareholdings and share plan interests as at 31 December 20191

Outstanding scheme interests 31/12/19

Actual shares held

Unvested 
scheme 
interests2

Total shares 
subject to 
outstanding 
scheme 
interests

As at 1 January  
2019

As at 31 
December 2019

Total of all 
share 
 scheme 
interests and 
shareholdings 
at 31/12/193

Executive Directors

Gal Haber

-

-

1,805,457  

1,805,457  

1,805,457

Asaf Elimelech

16,092

16,092

Elad Even-Chen

16,092

16,092

-

-

30,460

46,552

30,460

46,552

Non-Executive 
Directors

Penny Judd4

Charles Fairbairn

Daniel King

Steven Baldwin

Notes:

-

-

-

-

-

-

-

-

25,691

25,691

25,691

40,000

55,000 

55,000

27,169

27,169

27,169

-

-

-

1  Save as disclosed above, none of the directors has any interest in the share capital of the Company or of any of 
    its subsidiaries nor persons connected to the directors (within the meaning of s.252 of the Companies Act) have 
    any such interest, whether beneficial or non-beneficial.
2  2019 LTIP awards that have not vested
3  All share plan interests together with any holdings of Ordinary Shares
4  The shares are registered in the name of Penny Judd’s spouse, Julian Judd

93

Plus500 Ltd. 2019 Annual ReportDIRECTORS’ SERVICE CONTRACTS AND 
NON-EXECUTIVE DIRECTORS’ LETTERS OF 
APPOINTMENT

the date of appointment (which may be extended for two 
more three year terms). Charles Fairbairn and Daniel King 
were re-elected for a further three year term effective 
from the 2019 Annual General Meeting.

Executive Directors – Service Contracts
Each of the Executive Directors provides their services 
to the Company pursuant to a service contract. The 
terms of their service contracts are summarised below. 

Each Non-Executive Director is expected to commit to a 
minimum of 24 days per year in fulfilling their duties as a 
director of the Company. 

Gal Haber – Managing Director 
The services of Gal Haber are provided to the Company 
pursuant to a service contract entered into by the 
Company with Wavesoft Ltd.  In addition, Gal Haber has 
entered into an appointment letter with the Company.  
Wavesoft is also entitled to participate in a bonus 
scheme on terms decided by the Committee.

Asaf Elimelech – Chief Executive Officer
The services of Asaf Elimelech are provided to the 
Company pursuant to a service contract entered into 
by the Company with Asaf Elimelech Consultation and 
Regulatory Services Ltd.

Elad Even-Chen - Chief Financial Officer 
The services of Elad Even-Chen are provided to the 
Company pursuant to a service contract entered into by 
the Company with Elad Even-Chen Consulting Services 
Ltd. 

NON-EXECUTIVE DIRECTORS’ LETTERS OF 
APPOINTMENT

On their initial appointment, each of the Non-Executive 
Directors signed a letter of appointment with the 
Company, for an initial period of three years.  

Other than the External Directors, there are no existing or 
proposed service contracts or consultancy agreements 
between any of the directors and the Company which 
cannot be terminated by the Company within twelve 
months without payment of compensation. 

Copies of the directors’ letters of appointment and 
service agreements are available for inspection at 
the Company’s registered office. The Chairman of 
the Company does not receive any fees for acting 
as Chairman other than the fees as a Non- Executive 
Director.

The Chairman and Non-Executive Directors do not 
participate in any long-term incentive or annual bonus 
schemes, nor do they accrue any pension entitlement.

In addition, there are more stringent regulations around 
the exact roles of Non-Executive Directors. The Audit and 
Remuneration Committee Chairmen must be External 
Directors who once appointed serve for three years 
but are then restricted from becoming the Chairman or 
holding any paid role at the Company for two years after 
they leave the Board.

EXTERNAL BOARD APPOINTMENTS

The letters of appointment of Penny Judd and Steven 
Baldwin as Non-Executive Directors require them to 
retire and be subject to re-election at each Annual 
General Meeting in accordance with Provision 18 of 
the UK Corporate Governance Code. The amendments 
have been drafted such that renewed appointment 
will not necessitate a new letter of appointment. The 
appointments of Penny Judd and Steven Baldwin can be 
terminated on two months’ notice by either the Company 
or the Non-Executive Director.

Where Board approval is given for an Executive Director 
to accept an outside non-executive directorship, the 
individual is entitled to retain any fees received. The 
Board assesses and confirms that such appointment 
will not have any material impact on the performance 
of the director,  and do not affect the director's 
commitments and duties as director of the Company. 

Steven Baldwin is currently a non-executive director of 
TruFin Plc and The Edinburgh Investment Trust Plc.

As required under, and subject to the Companies Law, 
the appointments of Charles Fairbairn and Daniel King 
as External Directors are for a period of three years from 

Penny Judd is currently a non-executive director of 
TruFin Plc, Alpha Financial Markets Consulting Plc and 
Team17 Group Plc. 

94

Plus500 Ltd. 2019 Annual ReportADVISORS

The Committee appointed KPMG LLC as remuneration 
consultants (non-audit services). KPMG LLC provided 
remuneration assistance with the transition to a 
more UK corporate governance compliant structure 
after the move to the Main Market and advice 
in relation to compliance with the UK Corporate 
Governance Code. Their advice linked Executive 
remuneration, Non-Executive remuneration and recent 
shareholder guidance, with similar companies and 
market developments. KPMG LLC is a member of 

the Remuneration Consultants’ Group, and as such 
chooses to operate pursuant to a code of conduct that 
requires remuneration advice to be given objectively 
and independently. KPMG Ltd. is the auditor of 
Plus500CY Ltd., it is a different and separate entity from 
KPMG LLC that provided the remuneration consultant, 
KPMG LLC has no connection to the Company or 
individual directors. As such, the Committee is satisfied 
that the advice provided by KPMG LLC in relation to 
remuneration matters is objective and independent.

STATEMENT OF VOTING AT 2019 EXTRAORDINARY GENERAL MEETING

The table below shows votes cast by proxy at the EGM held on 21 January 2019 in respect of the directors’ 
remuneration.

Statement of voting on remuneration

Votes for number of 
shares and percentage 
of shares voted

Votes against number of 
shares and percentage of 
shares voted

Votes withheld 
number of shares

Increase in fees payable 
to Penny Judd

Increase in fees payable 
to Charles Fairbairn

Increase in fees payable 
to Steven Baldwin

Increase in fees payable 
to Daniel King 

Increase to service fees 
to Wavesoft Ltd for Gal 
Haber’s Services

Remuneration terms for 
Asaf Elimelech 

Remuneration terms for 
Elad Even-Chen

76,273,101
98.67%

76,273,101
98.67%

77,213,529
99.89%

77,213,529
99.89%

76,336,929
98.75%

39,723,986
52.45%

39,473,053
 52.12%

1,031,055
1.33%

1,031,055
1.33%

87,572
0.11%

87,572
0.11%

964,172
1.25%

36,014,411
47.55%

36,265,344
47.88%

6,000

6,000

9,055

9,055

9,055

1,571,759

1,571,759

95

Plus500 Ltd. 2019 Annual ReportPAYMENTS TO PAST DIRECTORS

During the year, no director has departed from the 
Board and therefore there were no payments to 
directors who departed in 2019. 

PAYMENTS FOR LOSS OF OFFICE

There were no payments for loss of office to past 
directors in 2019.

MOST HIGHLY REMUNERATED EXECUTIVES 
IN 2019  

The table below shows the remuneration of the 
Company's five most highly compensated executives in 
2019 (including two of its Executive Directors). 

2019 Fees ($)

1

2

3

4

5

Asaf Elimelech

1,980,988

Elad Even-Chen

1,980,988

David Zruia

1,100,632

Nir Zatz

Ari Shotland

809,411

750,603

This report has been approved by the Board of Directors 
of Plus500 Limited.

Signed on behalf of the Board.

Daniel King
Chairman of the Remuneration Committee
6 April 2020

96

Plus500 Ltd. 2019 Annual ReportDIRECTORS' REPORT

The directors of Plus500 present their report for the year ended 31 December 2019.
The directors believe that the requisite components of this report are set out elsewhere in this Annual Report and/ or 
on the Company’s website (www.plus500.com).The table below sets out where the necessary disclosure can be found.

Directors

Results and dividends

Articles of Association

Share Capital

Directors that have served during the year and summaries of the 
current director’s key skills and experience are set out on pages 53 to 
56 and on page 68.

Results for the year ended 31 December 2019 are set out in the 
financial review on pages 29 to 32 and the Consolidated Statement 
of Comprehensive Income on page 110. Information regarding the 
proposed final dividend can be found in the financial review on page 
31. Dividend payments made during the year ended 31 December 
2019 can be found in the notes to the Consolidated Financial 
Statements on page 128.

The Company’s full Articles of Association can be found on the 
Company’s website at https://www.plus500.co.uk/Investors/
Constitutional Documents. Any amendments made to the Articles of 
Association may be made by a special resolution of shareholders.

Details of the Company’s share capital are set out in note 20  to the 
Consolidated Financial Statements on page 133. At the close of 
business on 3 April 2020, the Company had 107,006,952 Ordinary 
Shares in issue, and additional 7,881,425 Ordinary Shares are held in 
treasury by the Company.

Authority to purchase own shares

The Company has authority to purchase its own shares and a further 
authority will be sought at the upcoming Annual General Meeting.

Directors’ interests

Details of the directors’ beneficial interests are set out in the 
Remuneration Report on page 93.

The Company has given indemnities to each of the directors in 
respect of any liability arising against them in connection with the 
Company’s (and any associated company’s) activities in the conduct 
of their duties. These indemnities are subject to the conditions set 
out in their indemnification agreements and remain in place at the 
date of this report.

Directors’ and Officers’ Liability Insurance cover is in place at the date 
of this report. Cover is reviewed annually and the last renewal was 
carried out in October 2019.

Notifiable major shares interests of which the Company has been 
made aware are set out on page 63 of the Governance Report.

The Company did not make any donations to political organisations 
during the year.

In December 2019 the Company reapproved and published on its 
website its policy on diversity https://cdn.plus500.com/media/
Investors/Docs/EqualityAndDiversityPolicy.pdf

Directors’ indemnities

Directors’ and Officers’ Liability Insurance

Major interests in shares

Political contributions

Diversity policy

97

Plus500 Ltd. 2019 Annual ReportFinancial risk

Activities in research and development

Auditors

Details of the Company’s policies on financial risk management and 
the Company’s exposure to price risk, credit risk, liquidity risk and 
cash flow risk are outlined in note 22 to the Consolidated Financial 
Statements.

Details about the Company’s future developments can be found in 
the Strategic Report on pages 25 to 26.

A resolution to reappoint Kesselman & Kesselman, a member firm of 
PricewaterhouseCoopers International Limited as external auditors 
will be proposed at the 2020 Annual General Meeting.

Post balance sheet events

There have been no post balance sheet events.

Audit information

• 

Each of the directors at the date of the approval of this report 
confirms that:
• 

so far as he/she is aware, there is no relevant audit information 
of which the Company’s auditors are unaware; and
he/she has taken all the reasonable steps that he/she ought to 
have taken as a director to make himself/herself aware of any 
relevant audit information and to establish that the Company’s 
auditors are aware of the information.

Listing Rule 9.8.4R disclosures
The table below sets out where disclosures required in compliance with Listing Rule 9.8.4R are located.

Interest capitalised and tax relief

Page

n/a

Parent company participation in a placing by a 
listed subsidiary

Publication of unaudited financial information

n/a

Contracts of significance 

Page

n/a

n/a

Details of long term incentive schemes

87-92

Provision of services by a controlling shareholder

n/a

Waiver of emoluments by a director

Waiver of future emoluments by a director

Non pre-emptive issues of equity for cash

Non pre-emptive issues of equity for cash by 
major subsidiary undertakings

n/a

n/a

n/a

n/a

Agreements with controlling shareholders

Shareholder waivers of dividends

Shareholder waivers of future dividends

n/a

n/a

n/a

The Directors’ Report has been approved by the Board of Directors of Plus500 Limited.

Signed on behalf of the Board

Elad Even-Chen
Chief Financial Officer 
6 April 2020

98

Plus500 Ltd. 2019 Annual Report 
CORPORATE LAW

MANDATORY BIDS, SQUEEZE OUT AND SELL OUT RULES RELATING TO 
THE COMPANY'S ORDINARY SHARES

As the Company is incorporated in Israel, it is subject to 
Israeli law and the City Code on Takeovers and Mergers 
(the "Takeover Code") will not apply to the Company, 
except to the extent the Company incorporated in its 
Articles of Association provisions analogous to Rules 4, 
5, 6 and 8 of the Takeover Code, as described below.

MERGERS

The Companies Law permits merger transactions, 
provided that each party to the transaction obtains 
the approval of its board of directors and shareholders 
(excluding certain merger transactions which do not 
require the approval of the shareholders, as set forth in 
the Companies Law).

Pursuant to the Company’s Articles of Association, the 
shareholders of the Company are required to approve 
the merger by the affirmative vote of a majority of 
the outstanding Ordinary Shares of the Company. In 
addition, for purposes of the shareholder vote of each 
party, the merger will not be deemed approved if a 
majority of the shares not held by the other party, or 
by any person who holds 25% or more of the shares or 
the right to appoint 25% or more of the directors of the 
other party, has voted against the merger.

The Companies Law requires the parties to a proposed 
merger to file a merger proposal with the Israeli 
Registrar of Companies, specifying certain terms of 
the transaction. Each merging company’s board of 
directors and shareholders must approve the merger. 
Shares in one of the merging companies held by the 
other merging company or certain of its affiliates are 
disenfranchised for purposes of voting on the merger. 
A merging company must inform its creditors of the 
proposed merger. Any creditor of a party to the merger 
may seek a court order blocking the merger, if there is a 
reasonable concern that the surviving company will not 
be able to satisfy all of the obligations of the parties to 
the merger. Moreover, a merger may not be completed 

until at least 50 days have passed from the time that 
the merger proposal was filed with the Israeli Registrar 
of Companies and at least 30 days have passed from 
the approval of the shareholders of each of the merging 
companies. 

In addition, the provisions of the Companies Law that 
deal with ‘‘arrangements’’ between a company and 
its shareholders may be used to effect squeeze-out 
transactions in which the target company becomes 
a wholly-owned subsidiary of the acquirer. These 
provisions generally require that the merger be 
approved by a majority of the participating shareholders 
holding at least 75% of the shares voted on the matter, 
as well as 75% of each class of creditors. In addition to 
shareholder approval, court approval of the transaction 
is required.

Under the Companies Law, in the event the Company 
enters into a merger or an “arrangement” under the 
Companies Law (as described above), the provisions 
of the Companies Law and the Articles of Association 
provisions analogous to Rules 4 ,5, 6 and 8 of the 
Takeover Code (as described below) do not apply.

COMPANIES LAW - SPECIAL TENDER OFFER 

The Companies Law provides that an acquisition of 
shares of a public Israeli company must be made by 
means of a special tender offer if, as a result of the 
acquisition, the purchaser could become a holder of 
25% or more of the voting rights in the company. This 
rule does not apply if there is already another holder of 
at least 25% of the voting rights in the company.

Similarly, the Companies Law provides that an 
acquisition of shares in a public company must be 
made by means of a tender offer if, as a result of the 
acquisition, the purchaser could become a holder of 
more than 45% of the voting rights in the company, if 
there is no other shareholder of the company who holds 
more than 45% of the voting rights in the company.

99

Plus500 Ltd. 2019 Annual Report• 

the purchaser acquires more than 98% of the 
company’s shares or a particular class of shares; 
then, the Companies Law provides that the 
purchaser automatically acquires ownership of 
the remaining shares. However, if the purchaser 
is unable to purchase more than 95% or 98%, as 
applicable, of the company’s shares or class of 
shares, the purchaser may not own more than 
90% of the shares or class of shares of the target 
company.

ARTICLES OF ASSOCIATION – 
TAKEOVER PROVISIONS

In addition to the tender offer rules applied by the 
Companies Law (as described below), offers are also 
subject to the takeover provisions incorporated in the 
Company's Articles of Association, which provisions 
are generally analogous to Rules 4, 5, 6 and 8 of the 
Takeover Code.

A special tender offer must be extended to all 
shareholders of a company but the offeror is not 
required to purchase shares representing more than 
5% of the voting power attached to the company’s 
outstanding shares, regardless of how many shares are 
tendered by shareholders. A special tender offer may 
be consummated only if (i) at least 5% of the voting 
power attached to the company’s outstanding shares 
will be acquired by the offeror and the number of shares 
tendered in the offer exceeds the number of shares 
whose holders objected to the offer.

If a special tender offer is accepted, then the purchaser 
or any person or entity controlling it or under common 
control with the purchaser or such controlling person 
or entity may not make a subsequent tender offer for 
the purchase of shares of the target company and may 
not enter into a merger with the target company for a 
period of one year from the date of the offer, unless the 
purchaser or such person or entity undertook to effect 
such an offer or merger in the initial special tender offer. 
Shares that are acquired in violation of this requirement 
to make a tender offer will be deemed Dormant Shares 
(as defined in the Companies Law) and will have no 
rights whatsoever for so long as they are held by the 
acquirer.

ISRAEL COMPANIES LAW -  
FULL TENDER OFFER

Under the Companies Law, a person may not purchase 
shares of a public company if, following the purchase, 
the purchaser would hold more than 90% of the 
company’s shares or of any class of shares, unless 
the purchaser makes a tender offer to purchase all of 
the target company’s shares or all the shares of the 
particular class, as applicable. If, as a result of the 
tender offer, either:
• 

the purchaser acquires more than 95% of the 
company’s shares or a particular class of shares 
and a majority of the shareholders that did not 
have a Personal Interest accepted the offer; or the 
appointing of experienced and suitably qualified 
staff to take responsibility for key business 
functions to ensure maintenance of high standards 
of performance.

100

Plus500 Ltd. 2019 Annual ReportDIRECTORS’ RESPONSIBILITY STATEMENT

They are also responsible for safeguarding the assets 
of the Group and hence for taking reasonable steps 
in the prevention and detection of fraud and other 
irregularities.

Each of the directors confirms that, to the best of each 
person’s knowledge and belief:
• 

The Group's Consolidated Financial Statements, 
which have been prepared in accordance with IFRS, 
give a true and fair view of the assets, liabilities, 
financial position and profit of the Group; 
The Directors’ Report includes a fair review of the 
development and performance of the business 
and the position of the Group, together with a 
description of the principal risks and uncertainties 
that it faces.

• 

The directors consider that the Annual Report and 
Accounts, taken as a whole, is fair, balanced and 
understandable, and provides the information necessary 
for shareholders to assess the Group's position, 
performance, business model and strategy.

The directors are also responsible for preparing the 
Directors’ Report, Strategic Report, Corporate 
Governance Report and the Directors’ Remuneration 
Report.

Signed on behalf of the Board 

Asaf Elimelech
Chief Executive Officer
6 April 2020

The directors are responsible for preparing the annual 
report and the Consolidated Financial Statements 
in accordance with applicable law and regulations. 
The Companies Law requires the directors to prepare 
Consolidated Financial Statements for each financial 
year. Under that law the directors have elected to 
prepare the Consolidated Financial Statements in 
accordance with International Financial Reporting 
Standards as issued by the IASB (“IFRS”). The directors 
must not approve the Consolidated Financial 
Statements unless they are satisfied that they give a 
true and fair view of the state of affairs of the Group 
and the Comprehensive Income of the Group for that 
period. The directors considered the information 
provided in the Annual Report and how it assists the 
Company's shareholders in understanding the Group's 
position, performance business model and strategy.

In preparing these Consolidated Financial Statements, 
the directors are required to:
• 

Present fairly the financial position, financial 
performance and cash flows of the Group;
Present information, including accounting 
policies, in a manner that provide relevant, reliable, 
consistent and understandable information;
•  Make judgements and accounting estimates that 

• 

• 

• 

• 

are reasonable;
State whether applicable IFRS have been followed, 
subject to any material departures disclosed and 
explained in the Consolidated Financial Statements;
Provide additional disclosures when compliance 
with the specific requirements in IFRS is insufficient 
to enable users to understand the impact of 
transactions, other events and conditions on the  
Group's financial position and financial performance; 
Prepare the Consolidated Financial Statements on 
the going concern basis unless it is inappropriate to 
presume the Group will continue in business.

The directors are responsible for keeping adequate 
accounting records that are sufficient to show and 
explain the Group's transactions and disclose with 
reasonable accuracy at any time the financial position 
of the Group and enable them to ensure that the 
Consolidated Financial Statements comply with 
applicable law. 

101

Plus500 Ltd. 2019 Annual Report102

Plus500 Ltd. 2019 Annual ReportPlus500 Limited

FINANCIAL STATEMENTS

103

Plus500 Ltd. 2019 Annual ReportTABLE OF CONTENTS

INDEPENDENT REPORT OF THE AUDITORS 

CONSOLIDATED FINANCIAL STATEMENTS IN

U.S. DOLLARS ($): 

Consolidated Statement of Comprehensive Income

Consolidated Statement of Financial Position

Consolidated Statement of Changes in Equity

Consolidated Statement of Cash Flows

Notes to the Consolidated Financial Statements

Page 

105-109 

110

111-112 

113

114

115-139

104

Plus500 Ltd. 2019 Annual ReportINDEPENDENT REPORT OF THE AUDITORS

We believe that the audit evidence we have obtained 
is sufficient and appropriate to provide a basis for our 
opinion.

Independence
We are independent of the Group in accordance 
with the International Ethics Standards Board 
for Accountants’ Code of Ethics for Professional 
Accountants (IESBA Code) that is relevant to our audit 
of the consolidated financial statements. We have 
fulfilled our other ethical responsibilities in accordance 
with the IESBA Code.

Key audit matters
Key audit matters are those matters that, in our 
professional judgement, were of most significance in 
our audit of the consolidated financial statements of 
the current period. These matters were addressed in 
the context of our audit of the consolidated financial 
statements as a whole, and in forming our opinion 
thereon, and we do not provide a separate opinion on 
these matters.

To the shareholders of Plus500 Ltd. 

REPORT ON THE AUDIT OF THE 
CONSOLIDATED FINANCIAL STATEMENTS

Opinion 
In our opinion, the consolidated financial statements 
present fairly, in all material respects the consolidated 
financial position of Plus500 Ltd. (the "Company") 
and its subsidiaries (the "Group") as at 31 December 
2019 and its consolidated results of operations and 
its consolidated cash flows for the year then ended 
in accordance with International Financial Reporting 
Standards ("IFRSs") as issued by the International 
Accounting Standards Board.

What we have audited 
The Group’s consolidated financial statements 
comprise:
• 

• 

• 

• 

• 

the consolidated statement of financial position as 
at 31 December 2019;
the consolidated statement of comprehensive 
income for the year then ended;
the consolidated statement of changes in equity for 
the year then ended;
the consolidated statement of cash flows for the 
year then ended; and
the notes to the consolidated financial statements, 
which include a summary of significant accounting 
policies.

Basis for opinion
We conducted our audit in accordance with 
International Standards on Auditing (ISAs). Our 
responsibilities under those standards are further 
described in the Auditor’s responsibilities for the audit 
of the consolidated financial statements section of our 
report. 

Kesselman & Kesselman, Trade Tower, 25 Hamered Street, Tel-Aviv 6812508, Israel, P.O Box 50005 Tel-
Aviv 6150001 Telephone: +972 -3- 7954555, Fax:+972 -3- 7954556, www.pwc.com/il

105

Plus500 Ltd. 2019 Annual ReportKEY AUDIT MATTER

HOW OUR AUDIT ADDRESSED THE KEY 
AUDIT MATTER

Revenue recognition 
The Group has developed and operates an online 
and mobile trading platform for trading Contracts for 
Difference – CFDs. 

The Group generates its trading income from Customer 
Income, which includes revenue from customer 
spreads and overnight charges, and Customer 
Trading Performance, which includes gains/losses on 
customers’ trading positions.

The computation of revenue is carried out automatically 
by using its own developed platform which is an internal 
IT system (the “Platform”). 

The revenue is calculated based on several parameters. 
Part of the parameters that feed into that calculations 
are received from external quotation suppliers and 
others depend on internally developed program code 
within the Platform. 

The revenue depends on a combination of the effective 
operation and accuracy of controls over, and access 
rights to, the Platform.

Our audit predominantly focused on the Group's 
control environment, including the IT environment. We 
tested key controls over the revenue process, from the 
acceptance of a new customer, through the trading 
activity to the revenue that is recorded in the Company's 
general ledger. 

We tested the operating effectiveness of IT general 
controls, including: access to programs and supporting 
data, program changes and computer operations for 
the Platform and for the ERP system. In addition, we 
tested program development controls over the ERP 
system. 

We also tested, through a combination of controls and 
substantive testing techniques, the following:

• 

Profit/loss calculations in respect of closed 
positions;

•  Calculation of the fair value adjustment of year-end 
positions held by clients and the calculation of the 
“open positions” report produced by the Platform;
•  Appropriate use of feeds the Group receives from 
its data suppliers to confirm the integrity of the 
feeds used to calculate the open/ close position; 
and

•  Controls associated with cash reconciliations 

and reconciliations with external counterparties 
throughout the year including client deposits/
withdrawals.

We agreed cash accounts of client deposits to external 
third party evidence at the year-end by receiving 
independent confirmations from banks and other third 
party providers. In addition we tested the interface 
between the data of client money as presented in the 
Platform to the general ledger to ensure completeness 
and accuracy. 

Finally, to address the risk that fraudulent adjustments 
or transactions had been entered into the trading 
systems, we read client activity reports and read a 
sample of client complaints. 

No material issues noted.

106

Plus500 Ltd. 2019 Annual Report 
GOING CONCERN

We have reviewed the directors’ statement relating to 
Going Concern as if the Company was a UK incorporated 
premium listed entity. We have nothing to report having 
performed our review.

OTHER INFORMATION

The directors are responsible for the other information. 
The other information comprises all of the information 
in the Annual Report and Accounts (but does not include 
the consolidated financial statements and our auditor’s 
report thereon).

Our opinion on the consolidated financial statements 
does not cover the other information and we do not 
express any form of assurance conclusion thereon.

In connection with our audit of the consolidated financial 
statements, our responsibility is to read the other 
information identified above and, in doing so, consider 
whether the other information is materially inconsistent 
with the consolidated financial statements or our 
knowledge obtained in the audit, or otherwise appears 
to be materially misstated. If, based on the work we 
have performed, we conclude that there is a material 
misstatement of this other information, we are required 
to report that fact. We have nothing to report in this 
regard.

Based on the responsibilities described above and our 
work undertaken in the course of the audit, the Listing 
Rules of the United Kingdom Financial Conduct Authority 
(FCA) require us also to report, or we are voluntarily 
reporting, on certain matters as described below.

THE DIRECTORS’ ASSESSMENT OF THE 
PROSPECTS OF THE GROUP

We have reviewed of the directors’ statement that they 
have carried out a robust assessment of the principal 
risks facing the Group and statement in relation to the 
longer-term viability of the Group as if the Company 
was a UK incorporated premium listed entity. Our review 
was substantially less in scope than an audit and only 

consisted of making inquiries and considering the 
directors’ process supporting their statements; checking 
that the statements are in alignment with the relevant 
provisions of the UK Corporate Governance Code issued 
in July 2018 (the “Code”); and considering whether the 
statements are consistent with the knowledge acquired 
by us in performing our audit. We have nothing to report 
having performed our review.

UK CORPORATE GOVERNANCE CODE

We have nothing to report in respect of our responsibility 
to report when the directors’ statement relating to the 
company’s compliance with the Code does not properly 
disclose a departure from a relevant provision of the 
Code specified, under the Listing Rules of the FCA, for 
review by the auditors.

RESPONSIBILITIES OF MANAGEMENT AND 
THOSE CHARGED WITH GOVERNANCE 
FOR THE CONSOLIDATED FINANCIAL 
STATEMENTS

Management is responsible for the preparation and fair 
presentation of the consolidated financial statements 
in accordance with IFRSs as issued by the International 
Accounting Standards Board, and for such internal 
control as management determines is necessary 
to enable the preparation of consolidated financial 
statements that are free from material misstatement, 
whether due to fraud or error.

In preparing the consolidated financial statements, 
management is responsible for assessing the Group’s 
ability to continue as a going concern, disclosing, 
as applicable, matters related to going concern and 
using the going concern basis of accounting unless 
management either intends to liquidate the Group or to 
cease operations, or has no realistic alternative but to  
do so. 

Those charged with governance are responsible for 
overseeing the Group’s financial reporting process.

Kesselman & Kesselman, Trade Tower, 25 Hamered Street, Tel-Aviv 6812508, Israel, P.O Box 50005 Tel-
Aviv 6150001 Telephone: +972 -3- 7954555, Fax:+972 -3- 7954556, www.pwc.com/il

107

Plus500 Ltd. 2019 Annual ReportAUDITOR’S RESPONSIBILITIES FOR THE 
AUDIT OF THE CONSOLIDATED FINANCIAL 
STATEMENTS

Our objectives are to obtain reasonable assurance about 
whether the consolidated financial statements as a 
whole are free from material misstatement, whether 
due to fraud or error, and to issue an auditor’s report that 
includes our opinion. Reasonable assurance is a high 
level of assurance, but is not a guarantee that an audit 
conducted in accordance with ISAs will always detect 
a material misstatement when it exists. Misstatements 
can arise from fraud or error and are considered material 
if, individually or in the aggregate, they could reasonably 
be expected to influence the economic decisions of 
users taken on the basis of these consolidated financial 
statements.

• 

conditions that may cast significant doubt on the 
Group’s ability to continue as a going concern. If we 
conclude that a material uncertainty exists, we are 
required to draw attention in our auditor’s report to 
the related disclosures in the consolidated financial 
statements or, if such disclosures are inadequate, 
to modify our opinion. Our conclusions are based 
on the audit evidence obtained up to the date of our 
auditor’s report. However, future events or conditions 
may cause the Group to cease to continue as a 
going concern.
Evaluate the overall presentation, structure and 
content of the consolidated financial statements, 
including the disclosures, and whether the 
consolidated financial statements represent the 
underlying transactions and events in a manner that 
achieves fair presentation.

As part of an audit in accordance with ISAs, we exercise 
professional judgement and maintain professional 
scepticism throughout the audit. We also:

• 

Identify and assess the risks of material 
misstatement of the consolidated financial 
statements, whether due to fraud or error, design 
and perform audit procedures responsive to those 
risks, and obtain audit evidence that is sufficient 
and appropriate to provide a basis for our opinion. 
The risk of not detecting a material misstatement 
resulting from fraud is higher than for one resulting 
from error, as fraud may involve collusion, forgery, 
intentional omissions, misrepresentations, or the 
override of internal control.

•  Obtain an understanding of internal control relevant 
to the audit in order to design audit procedures 
that are appropriate in the circumstances, but not 
for the purpose of expressing an opinion on the 
effectiveness of the Group’s internal control.
Evaluate the appropriateness of accounting policies 
used and the reasonableness of accounting 
estimates and related disclosures made by 
management.

• 

•  Conclude on the appropriateness of management’s 

use of the going concern basis of accounting and, 
based on the audit evidence obtained, whether 
a material uncertainty exists related to events or 

•  Obtain sufficient appropriate audit evidence 

regarding the financial information of the entities or 
business activities within the Group to express an 
opinion on the consolidated financial statements. 
We are responsible for the direction, supervision and 
performance of the Group audit. We remain solely 
responsible for our audit opinion

We communicate with those charged with governance 
regarding, among other matters, the planned scope 
and timing of the audit and significant audit findings, 
including any significant deficiencies in internal control 
that we identify during our audit.

We also provide those charged with governance with 
a statement that we have complied with relevant 
ethical requirements regarding independence, and to 
communicate with them all relationships and other 
matters that may reasonably be thought to bear on our 
independence, and where applicable, related safeguards. 

From the matters communicated with those charged 
with governance, we determine those matters that were 
of most significance in the audit of the consolidated 
financial statements of the current period and are 
therefore the key audit matters. We describe these 
matters in our auditor’s report unless law or regulation 
precludes public disclosure about the matter or when, 
in extremely rare circumstances, we determine that 

Kesselman & Kesselman, Trade Tower, 25 Hamered Street, Tel-Aviv 6812508, Israel, P.O Box 50005 Tel-
Aviv 6150001 Telephone: +972 -3- 7954555, Fax:+972 -3- 7954556, www.pwc.com/il

108

Plus500 Ltd. 2019 Annual Report 
a matter should not be communicated in our report 
because the adverse consequences of doing so would 
reasonably be expected to outweigh the public interest 
benefits of such communication.

The engagement partner on the audit resulting in this 
independent auditor’s report is Maya Ben Shmuel.

Tel Aviv, Israel 
Kesselman & Kesselman
Certified Public Accountants (lsr.)
A member firm of PricewaterhouseCoopers 
International Limited

Maya Ben Shmuel
Partner 
Tel Aviv, Israel
6 April 2020

Kesselman & Kesselman, Trade Tower, 25 Hamered Street, Tel-Aviv 6812508, Israel, P.O Box 50005 Tel-
Aviv 6150001 Telephone: +972 -3- 7954555, Fax:+972 -3- 7954556, www.pwc.com/il

109

Plus500 Ltd. 2019 Annual ReportCONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME

U.S. dollars in millions

TRADING INCOME

Selling and marketing expenses

Administrative and general expenses

OPERATING PROFIT

Financial income

Financial expenses

FINANCIAL EXPENSE - NET

PROFIT BEFORE INCOME TAX

INCOME TAX EXPENSE

PROFIT AND COMPREHENSIVE INCOME FOR THE YEAR

U.S. dollars

EARNINGS PER SHARE (basic and diluted)

Note

3

4

5

8

9

Year ended 31 December

2019

354.5

138.9

25.5

190.1

6.7

7.5

(0.8)

189.3

37.6

151.7

2018

720.4

175.9

39.2

505.3

6.1

8.4

(2.3)

503.0

124.0

379.0

1.35

3.33

The accompanying notes are an integral part of the financial statements.

110

Plus500 Ltd. 2019 Annual ReportCONSOLIDATED STATEMENT OF FINANCIAL POSITION

U.S. dollars in millions

Note

2019

2018

As of 31 December

ASSETS

Non-current assets

Property, plant and equipment

Right of use assets

Long term other receivables

Total non-current assets

Current assets

Income tax receivable

Other receivables

Cash and cash equivalents

Total current assets

TOTAL ASSETS

LIABILITIES

Non-current liabilities

Lease liabilities (net of current maturities)

Share-based compensation

Total non-current liabilities

Current liabilities

Share-based compensation

Income tax payable

Other payables

Service suppliers

Current maturities of lease liabilities

Trade payables – due to clients

Total current liabilities

TOTAL LIABILITIES

12

18

8

13

14

18

7

7

8

15

16

18

17

2.8

5.3

1.2

9.3

2.8

11.9

292.9

307.6

316.9

4.1

-

4.1

4.8

1.8

10.3

10.0

1.6

0.2

28.7

32.8

3.3

-

1.5

4.8

0.8

12.0

315.3

328.1

332.9

-

0.3

0.3

7.3

9.9

20.1

14.3

-

0.3

51.9

52.2

The accompanying notes are an integral part of the financial statements.

111

Plus500 Ltd. 2019 Annual Report 
CONSOLIDATED STATEMENT OF  FINANCIAL POSITION

(CONTINUED)

As of 31 December

U.S. dollars in millions

Note

2019

2018

EQUITY

Ordinary shares

Share premium

Cost of Company's shares held by the Company

Retained earnings

Total equity

TOTAL EQUITY AND LIABILITIES

20

10

0.3

22.2

(57.0)

318.6

284.1

316.9

0.3

22.2

(9.8)

268.0

280.7

332.9

Asaf Elimelech
Chief Executive Officer

Elad Even-Chen
Group Chief Financial Officer

Penny Judd
Non-Executive Director and 
Chairman

Date of approval of the consolidated financial statements by the Company's Board of Directors: 
6 April 2020.

The accompanying notes are an integral part of the financial statements.
Registered Company number (Israel): 514142140

112

Plus500 Ltd. 2019 Annual Report 
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY

U.S. dollars in millions

Ordinary 
shares

Share 
premium

Cost of 
Company's 
shares held by 
the Company

Retained
Earnings

Total

BALANCE AT 1 JANUARY 2018

0.3

22.2

(7.5)

210.9

225.9

CHANGES DURING THE YEAR ENDED 31 

DECEMBER 2018

Profit and comprehensive income for the year

TRANSACTION WITH SHAREHOLDERS

Dividend

Acquisition of treasury shares

-

-

-

-

-

-

BALANCE AT 31 DECEMBER 2018

0.3

22.2

CHANGES DURING THE YEAR ENDED 31 
DECEMBER 2019

Profit and comprehensive income for the year

TRANSACTION WITH SHAREHOLDERS:

Dividend

Acquisition of treasury shares

-

-

-

-

-

-

-

-

(2.3)

(9.8)

-

-

379.0

379.0

(321.9)

(321.9)

-

(2.3)

268.0

280.7

151.7

151.7

(101.1)

(101.1)

(47.2)

-

(47.2)

BALANCE AT 31 DECEMBER 2019

0.3

22.2

(57.0)

318.6

284.1

The accompanying notes are an integral part of the financial statements.

113

Plus500 Ltd. 2019 Annual ReportCONSOLIDATED STATEMENT OF CASH FLOWS

U.S. dollars in millions

OPERATING ACTIVITIES

Cash generated from operations (see Note 23)

Income tax paid, net

Interest received, net

Net cash flows provided by operating activities

INVESTING ACTIVITIES

Repayment of deposits

Purchase of restricted deposits

Purchase of property, plant and equipment

Net cash flows used in investing activities 

FINANCING ACTIVITIES

Dividend paid to equity holders of the Company

Payment of principal in respect of leases liabilities

Acquisition of own shares

Net cash flows used in financing activities

Year ended 31 December

2019

2018

170.1

(47.6)

4.8

127.3

-

-

(0.1)

(0.1)

495.0

(98.4)

3.8

400.4

0.2

(0.3)

(0.6)

(0.7)

(101.1)

(321.9)

(1.8)

(47.2)

-

(2.3)

(150.1)

(324.2)

INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS

(22.9)

75.5

BALANCE OF CASH AND CASH EQUIVALENTS AT 
BEGINNING OF THE YEAR

Gains (Losses) from exchange differences on cash and cash equivalents

BALANCE OF CASH AND CASH EQUIVALENTS AT END OF THE YEAR

315.3

0.5

292.9

241.9

(2.1)

315.3

The accompanying notes are an integral part of the financial statements.

114

Plus500 Ltd. 2019 Annual ReportNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 1 - GENERAL INFORMATION

NOTE 2 - SUMMARY OF SIGNIFICANT 
ACCOUNTING POLICIES

Information on activities

Plus500 Ltd. (hereafter – the Company) and its 
subsidiaries (hereafter – the Group) has developed and 
operates an online and mobile trading platform within 
the CFD sector enabling its international customer 
base of individual customers to trade CFDs on over 
2,800 underlying financial instruments internationally. 
The Group currently offers CFDs referenced to equities, 
indices, commodities, options, ETFs, cryptocurrencies 
and foreign exchange.

The Group’s offering is available internationally with a 
significant market presence in the UK, Australia, the 
European Economic Area (EEA) and the Middle East 
and has customers located in more than 50 countries. 
The Group operates through operating subsidiaries 
regulated by the Financial Conduct Authority (FCA) 
in the UK, the Australian Securities and Investments 
Commission (ASIC) in Australia, the Cyprus Securities 
and Exchange Commission (CySEC) in Cyprus, the 
Israel Securities Authority (ISA) in Israel, the Financial 
Markets Authority (FMA) in New Zealand, the Financial 
Sector Conduct Authority (FSCA) in South Africa, the 
Monetary Authority of Singapore (MAS) in Singapore 
and the Financial Services Authority (FSA) in the 
Seychelles (Obtained in January 2020).

The Company also has a subsidiary in Bulgaria which 
provides operational services to the Group.

a. Basis of accounting and accounting policies 
The Group's financial information as of 31 December 
2019 and 2018 and for each of the two years in the 
period ended on 31 December 2019 are in compliance 
with International Financial Reporting Standards that 
consist of standards and interpretations issued by the 
International Accounting Standard Board (hereafter – 
IFRS). 

The significant accounting policies described below 
have been applied consistently in relation to all the 
reporting periods, unless otherwise stated.  

The financial information has been prepared under the 
historical cost convention, subject to adjustments in 
respect of revaluation of financial assets at fair value 
through profit or loss presented at fair value. 

b. Going concern 
The Group has considerable financial resources, and a 
substantial active customer base which is diversified 
geographically worldwide. As a consequence, the 
Directors believe that the Group is well placed to 
manage its business risks in the context of the current 
economic outlook. Accordingly, the Directors have a 
reasonable expectation that the Group has adequate 
resources to continue in operational existence for the 
foreseeable future. They therefore continue to adopt the 
going concern basis in preparing these consolidated 
financial statements. 

On 24 July 2013, the Company's shares were admitted 
to trading on AIM market of the London Stock Exchange 
in the Company's initial public offering ("IPO"). On 26 
June 2018, the Company's shares were admitted to the 
premium listing segment of the Official List of the FCA 
and to trading on the London Stock Exchange PLC's 
Main Market for listed securities and trading of the 
Company's shares on the AIM market of London Stock 
Exchange PLC was cancelled. 

The Group is engaged in one operating segment - CFD 
trading. 

c. Principles of consolidation 
The Company controls the subsidiaries since it is 
exposed to, or has rights to, variable returns from its 
involvement with the entities and has the ability to 
affect those returns through its power over them. 
1.  The consolidated financial statements 

2. 

include the accounts of the Company and its 
subsidiaries.
Intercompany balances and transactions 
between the Group's entities have been 
eliminated. 

115

Plus500 Ltd. 2019 Annual Report 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(CONTINUED)

NOTE 2 - SUMMARY OF SIGNIFICANT 
ACCOUNTING POLICIES (continued)

3.  Accounting policies of the subsidiaries have 
been changed where necessary to ensure 
consistency with the policies adopted by the 
Group.

Open client positions are carried at fair value and gains 
and losses arising on this valuation are recognised as 
trading income, as well as gains and losses realised on 
positions that have closed. 

d.  Segment reporting
Operating segments are reported in a manner 
consistent with the internal reporting provided to the 
chief operating decision-maker, who is responsible for 
allocating resources and assessing performance of the 
operating segments.
As stated in note 1 above, the Group operates in one 
operating segment: CFD trading.

e.  Foreign currency translation

1.  Functional and Presentation Currency 

Items included in the financial information 
of each of the Group’s entities are measured 
using the currency of the primary economic 
environment in which that entity operates 
(the "functional currency"). The consolidated 
financial statements are presented in U.S. 
dollars ("USD"), which is the Group's functional 
and presentation currency. 

2.  Transactions and balances 

Foreign currency transactions in currencies 
different from the functional currency (hereafter – 
"foreign currency") are translated into the functional 
currency using the exchange rates prevailing at the 
dates of the transactions or valuation where items 
are re-measured. Gains and losses arising from 
changes in exchange rates are presented in the 
consolidated statement of comprehensive income 
among "financial income (expenses)".

f.  Trading income
Trading income represents Customer Income, which 
includes revenue from customer spreads and overnight 
charges, and Customer Trading Performance, which 
includes gains/losses on customers’ trading positions, 
arising on client trading activity, primarily in contracts 
for difference on shares, indices, ETFs, options, 
commodities, cryptocurrencies and foreign exchange. 

g.  Share-based compensation
The Group operates a cash- settled share-based 
compensation plan, under which it receives services 
from employees and service contractors as consideration 
for Share Appreciation Rights. The fair value of the 
employee services received in exchange for the grant 
of the rights are recognised as an expense in the 
consolidated statements of comprehensive income. At 
the end of each reporting period, the Group evaluates 
the Share Appreciation Rights based on their fair value as 
prorated over the period and the change in prorated fair 
value is recognised in the consolidated statements of 
comprehensive income.

h.  Treasury shares
Treasury shares are shares of the Company held 
by the Company. The Board approves buyback 
programmes. The buyback programmes are funded 
from the Company's net cash balances. The shares are 
being purchased at fair value. (see note 10 for further 
information).

i.  Current income tax
Tax is recognised in the consolidated statement of 
comprehensive income. 

The current income tax charge is calculated on the 
basis of the tax laws enacted at the statement of financial  
position date in countries where the Company and the 
subsidiaries operate and generate taxable income. 
Management periodically evaluates positions taken 
in tax returns with respect to situations in which 
applicable tax regulation is subject to interpretation. It 
establishes provisions where appropriate on the basis 
of amounts expected to be paid to the tax authorities. 

j.  Deferred income tax 
Deferred income tax is recognised, using the liability  
method, on temporary differences arising between the 

116

Plus500 Ltd. 2019 Annual ReportNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 2 - SUMMARY OF SIGNIFICANT 
ACCOUNTING POLICIES (continued)

tax bases of assets and liabilities and their carrying 
amounts in the consolidated financial statements. 

Deferred income tax is determined using tax rates (and 
laws) that have been enacted or substantially enacted 
by the balance sheet date and are expected to apply 
when the related deferred income tax asset is realised 
or the deferred income tax liability is settled. 

The Group recognises deferred taxes on temporary 
differences arising on investments in subsidiaries, 
except where the timing of the reversal of the temporary 
difference is controlled by the Group and it is probable 
that the temporary difference will not reverse in the 
foreseeable future. 

(CONTINUED)

Percentage
of annual depreciation

Computers and office 
equipment

Leasehold 
improvements

6-33

10

Leasehold improvements are amortised by the straight-
line method over the terms of the lease, which is shorter 
than the asset's useful life.

The asset’s residual values, the depreciation method 
and useful lives are reviewed, and adjusted if 
appropriate, at least once a year.

Deferred income tax assets are recognised only to the 
extent that it is probable that future taxable profit will be 
available against which the temporary differences can 
be utilised.

An assets' carrying amount is written down immediately 
to its recoverable amount if the asset’s carrying amount 
is greater than its estimated recoverable amount.

k.  Property, plant and equipment 
The cost of a property, plant and equipment item is 
recognised as an asset only if: (a) it is probable that the 
future economic benefits associated with the item will 
flow to the Group and (b) the cost of the item can be 
measured reliably.

Property, plant and equipment are stated at historical 
cost less accumulated depreciation. Historical cost 
includes expenditure that is directly attributable to the 
acquisition of the items and only when the two criteria 
mentioned above for recognition as assets are met.

Depreciation is calculated using the straight-line 
method to allocate the cost of property, plant and 
equipment less their residual values over their 
estimated useful lives, as follows:

l.  Financial instruments
1.  Classification 

The Group classifies its financial assets in the 
following measurement categories according to 
IFRS 9:
•  these to be measured subsequently at fair value 

through profit and loss, and

•  these to be measured at amortised cost.

The classification depends on the entity's business 
model for managing the financial assets and the 
contractual terms of the cash flows. 

For assets measured at fair value, gains and losses 
will be recorded in the statement of comprehensive 
income. 

2.  Recognition and derecognition 

Regular way purchases and sales of financial 
assets are recognised on trade-date, the date on 
which the Group commits to purchase or sell the 
assets. Financial assets are derecognised when 
the rights to receive cash flows from the financial 

117

Plus500 Ltd. 2019 Annual Report 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(CONTINUED)

NOTE 2 - SUMMARY OF SIGNIFICANT 
ACCOUNTING POLICIES (continued) 

assets have expired or have been transferred and 
the Group has transferred substantially all the risks 
and rewards of ownership. 

which the dividends are approved by the Group’s Board 
of Directors. 

3.  Measurement 

At initial recognition, the Group measures a 
financial asset at its fair value plus, in the case of 
a financial asset not at fair value through profit 
or loss (FVPL), transaction costs that are directly 
attributable to the acquisition of the financial asset. 
Transaction costs of financial assets carried at 
FVPL are expensed in profit or loss. 

Financial assets with embedded derivatives are 
considered in their entirety when determining 
whether their cash flows are solely payment of 
principal and interest. 

Details on how the fair value of financial 
instruments is determined are disclosed in note 22. 

m.  Cash and cash equivalents 
Cash and cash equivalents include cash in hand, short-
term bank deposits and other highly liquid short-term 
investments, the original maturity of which does not 
exceed three months. 

o.  Employee benefits and Pension Obligations 
The Group operates various pension schemes. The 
schemes are generally funded through payments to 
insurance companies or trustee-administered pension 
funds. 

The Group has defined contribution plans. A defined 
contribution plan is a pension plan under which the 
Group pays fixed contributions into a separate entity. 
The Group has no legal or constructive obligations 
to pay further contributions if the fund does not hold 
sufficient assets to pay all employees the benefits 
relating to employee service in the current and prior 
periods.  

The Group pays contributions to publicly or privately 
administered pension insurance plans on a 
mandatory basis. The Group has no further payment 
obligations once the contributions have been paid. 
The contributions are recognised as employee benefit 
expense commensurate with receipt from employees of 
the service in respect of which they are entitled for the 
contributions. 

All of the subsidiaries, except the subsidiary in Bulgaria, 
hold money on behalf of clients in accordance with the 
client money rules required by the relevant regulatory 
framework. Such monies are classified as ‘segregated 
client funds’ in accordance with the regulatory 
requirements. Segregated client funds comprise client 
funds held in segregated client money accounts.  

p.  Other payables and service suppliers 
Other payables and service suppliers are obligations to 
pay for services that have been acquired in the ordinary 
course of business from suppliers. Other payables and 
service suppliers are classified as current liabilities if 
payment is due within one year or less. If not, they are 
presented as non-current liabilities. 

Segregated client money accounts hold statutory 
trust status restricting the Group’s ability to control the 
monies and accordingly such amounts are not reflected 
as Company's assets in the consolidated statements of 
financial position.

n.  Dividends 
Dividend distribution is recognised as a liability in the 
Group's statement of financial position in the period 

Other payables and service suppliers are recognised 
initially at fair value and subsequently measured at 
amortised cost using the effective interest method.

q.  Trade payables – due to clients 
As part of its business, the Group receives from its 
customer's deposits to secure their trading positions, 
held in segregated client money accounts. 
Assets or liabilities resulting from profits or losses on 

118

Plus500 Ltd. 2019 Annual Report 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

r.  New International Financial Reporting Standards, 
Amendments to Standards and New interpretations

Of which are: 

Current lease liabilities

Non-Current lease liabilities

(CONTINUED)

U.S. dollars in 
millions

Operating lease commitments 
disclosed as at 31 December 
2018

Add: adjustments as a result of a 
different treatment of extension 
and termination of lease options

Lease liability recognised as at 
1 January 2019

4.1

2.6

6.7

U.S. dollars in 
millions

1.5

5.2

6.7

Right-of use assets were measured at the amount 
equal to the lease liability, adjusted by the amount of 
any prepaid or accrued lease payments relating to 
that lease recognised in the balance sheet as at 31 
December 2018. There were no onerous lease contracts 
that would have required an adjustment to the right-of-
use assets at the date of initial application.
The recognised right-of-use assets relate to office 
space and real estate type of assets.

NOTE 2 - SUMMARY OF SIGNIFICANT 
ACCOUNTING POLICIES (continued) 

open positions are carried at fair value. Amounts due 
from or to clients are netted against, or presented with, 
the deposit with the same counterparty where a legally-
enforceable netting agreement is in place and where it 
is anticipated that assets and liabilities will be netted on 
settlement.

Trade payables - due to clients represent balances with 
clients where the combination of customer's deposits 
and the valuation of financial derivative open positions 
result in an amount payable by the Group.

Trade payables - due to clients are reported in the 
balance sheet and classified as current liabilities as the 
demand is due within one year or less.  

New and amended standards adopted by the Group 
for the first time for the financial year beginning on or 
after 1 January 2019:

IFRS 16 – "Leases" (hereafter – IFRS 16)
The Group has adopted IFRS 16 retrospectively from 
1 January 2019, but has not restated comparatives 
for the 2018 reporting period, as permitted under the 
specific transitional provisions in the standard. The 
reclassifications and the adjustments arising from 
the new leasing rules are therefore recognised in the 
opening balance sheet on 1 January 2019. The nature 
and effect of these changes are disclosed below. 

On adoption of IFRS 16, the Group recognised lease 
liabilities in relation to leases which had previously been 
classified as 'operating leases' under the principles 
of IAS 17 Leases. These liabilities were measured at 
the present value of the remaining lease payments, 
discounted using the lessee's incremental borrowing 
rate as of 1 January 2019. The weighted average  
lessee's incremental borrowing rate applied to the lease 
liabilities on 1 January 2019 was 4%. 

119

Plus500 Ltd. 2019 Annual Report 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(CONTINUED)

Amendment to IAS 12 "Taxes on Income" 
(hereinafter - "the Amendment to IAS 12")
The Amendment to IAS 12, which was issued as part 
of the Annual Improvements to IFRS Standards 2015–
2017 cycle, clarifies that the income tax consequences 
of dividends are recognised when a liability to pay a 
dividend is recognised. The income tax consequences 
of dividends are recognised in profit or loss for the 
period, other comprehensive income or equity according 
to where the entity originally recognised those past 
transactions or events.

Prior to the Amendment to IAS 12, its provisions were 
relevant to situations where the tax rates on the 
distributed profit were different from the tax rate on 
undistributed profits. The Amendment clarifies that 
those provisions are relevant to all tax consequences of 
dividends.

The Amendment to IAS 12 is effective for annual 
reporting periods beginning on or after 1 January 
2019 to the income tax consequences of dividends 
recognised on or after the beginning of the earliest 
comparative period. The first-time adoption of the 
amendment to IAS 12 did not have a material impact on 
the Group's consolidated financial statements.

NOTE 2 - SUMMARY OF SIGNIFICANT 
ACCOUNTING POLICIES (continued) 

r.  New International Financial Reporting Standards, 
Amendments to Standards and New interpretations 
(continued)

New and amended standards adopted by the Group 
for the first time for the financial year beginning on or 
after 1 January 2019 (continued):
IFRIC 23 – Uncertainty over income tax treatments
IFRIC 23 clarifies how the recognition and 
measurement requirements of IAS 12 "Income Taxes" 
are applied where there is uncertainty over income tax 
treatments. 

An uncertain tax treatment is any tax treatment applied 
by an entity where there is uncertainty over whether 
that treatment will be accepted by the tax authority. 
The uncertainty may exist until the relevant taxation 
authority or a court takes a decision in the future. 
Consequently, a dispute or examination of a particular 
tax treatment by the taxation authority may affect an 
entity’s accounting for a current or deferred tax asset 
or liability. IFRIC 23 provides guidance on accounting 
treatment for the following issues related to income 
tax-related uncertainties:
•  how to determine the measurement unit for 

considering the accounting treatment, i.e. whether an 
entity considers uncertain tax treatments separately;

•  the assumptions an entity makes about the 

examination of tax treatments by taxation authorities;
•  how an entity determines taxable profit (tax loss), tax 
bases, unused tax losses, unused tax credits and tax 
rates; and

•  how an entity considers changes in facts and 

circumstances.

The Group adopted the standard as of 1 January 2019. 
The adoption of IFRIC 23 did not have a material effect 
on the Group's consolidated financial statements.

120

Plus500 Ltd. 2019 Annual ReportNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 3 - TRADING INCOME

(CONTINUED)

The Trading income attributed to geographical areas according to the location of the customer is as follows:

U.S. dollars in millions

European Economic Area (EEA) *

United Kingdom

Australia

Rest of the World

Year ended 31 December

2019

150.9

38.6

51.2

113.8

354.5

2018

384.7

100.5

84.8

150.4

720.4

* Other than the United Kingdom which is presented separately in the table above.

NOTE 4 - SELLING AND MARKETING EXPENSES

Year ended 31 December

U.S. dollars in millions

Payroll and related expenses

Variable Bonuses

Share-based compensation

Commission to agents

Advertising

Commissions to processing companies

Server and data feeds commissions

Third party customer support

Sundry

2019

14.9

2.2

1.9

8.1

87.5

15.8

7.2

0.4

0.9

138.9

2018

15.0

2.9

4.3

15.6

109.8

20.1

6.9

0.5

0.8

175.9

121

Plus500 Ltd. 2019 Annual ReportNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 5 - ADMINISTRATIVE AND GENERAL EXPENSES

U.S. dollars in millions

Payroll and related expenses

Variable Bonuses

Share-based compensation

Professional fees and regulatory fees

Office expenses

Travelling expenses

Public company expenses

Nonrefundable VAT

Sundry

Year ended 31 December

2019

2018

7.7

3.0

1.8

5.8

2.8

0.5

0.9

0.8

2.2

25.5

7.1

10.1

4.6

*6.2

5.0

0.8

*3.1

1.6

0.7

39.2

*These amounts in 2018 include an aggregate amount of $ 4.0 million which is related to the admission to the premium listing 

segment of the official list of the FCA (see note 1).

NOTE 6 - AUDITORS' REMUNERATION

U.S. dollars in millions

Audit Plus500 Ltd's consolidated financial statements

Audit of Plus500 Ltd's subsidiaries

Total audit fees

Other assurance related services

Tax compliance services

Total non-audit fees

Total fees

Year ended 31 December

2019

2018

0.2

0.3

0.5

0.1

0.2

0.3

0.8

0.2

0.2

0.4

*0.4

0.2

0.6

1.0

* These amounts include expenses related to the admission to the premium listing segment of the official list of the 

FCA (see note 1).

122

Plus500 Ltd. 2019 Annual ReportNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 7 - SHARE-BASED COMPENSATION 

(CONTINUED)

a. Background
The Group grants "Share Appreciation Rights" to selected employees and service contractors upon approval of the 
Board of Directors and management (hereafter - the grant).

The rights are settled in cash at the end of the period of two or three years after the date of grant for those who 
remain employed or continue to render services as a service contractor by the Group.

The rights represent the total amount of grant divided by the average closing price of the ordinary shares of the 
Company on the Main Market over the course of the 60 trading days immediately preceding the dates of grant 
(hereafter - the share price on grant date).

As of the end of each period, the fair value of the rights is calculated by the number of rights, as calculated on grant 
date, multiplied by the average closing price of the ordinary shares of the Company on the Main Market over the 
course of the 60 trading days immediately preceding the end of each period (or the payout date) including dividends 
paid between the grant date and the end of each period (or the exercise date) divided by the average closing price 
of the ordinary shares of the Company on the Main Market over the course of the 60 trading days immediately 
preceding the end of each period, as prorated over the period.

b. The following table specifies the dates of grants and the grant rights as of each date

Grant date

Settlement date

3 January 2016

3 January 2018

17 April 2016

17 April 2018

30 December 2016

30 December 2018

31 December 2017

31 December 2019

19 March 2018

19 March 2020

1 July 2018

1 July 2020

30 December 2018

30 December 2020

31 December 2019

31 December 2021

31 December 2019

31 December 2022

* Share price in pence on grant date.

Share price 
(GBP)* 

Number of 
rights granted

Number of 
employees

388.81

563.25

541.21

943.23

1,075.70

1,528.93

1,349.80

797.85

797.85

3,122

41

3,722

3,321

286

58

3,490

3,503

2,925

26

1

45

72

1

5

107

105

5

123

Plus500 Ltd. 2019 Annual Report 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(CONTINUED)

NOTE 7 - SHARE-BASED COMPENSATION (continued)

c. Share based compensation liability

U.S. dollars in millions

Current liability

Non-current liability

d. Share based compensation expenses

U.S. dollars in millions

Selling and marketing expenses

Administrative and general expenses

e. Share based – number of rights outstanding

Number of rights

Opening balance as at 1 January

Rights granted

Rights exercised

Rights forfeited

Closing balance as at 31 December

As at 31 December

2019

4.8

-

4.8

2018

7.3

0.3

7.6

Year ended 31 December

2019

1.9

1.8

3.7

2019

7,071

6,428

(3,187)

(102)

10,210

2018

4.3

4.6

8.9

2018

9,702

3,834

(6,319)

(146)

7,071

During 2019 and 2018, 3,187 and 6,319, rights were exercised in total amount of $4.7 million and $12.9 million 
respectively. The average exercise price per granted right was approximately $1,475 and $2,041 respectively.

124

Plus500 Ltd. 2019 Annual ReportNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 8 - INCOME TAX EXPENSE

(CONTINUED)

a. Corporate taxation in Israel
In December 2016, the Economic Efficiency Law (Legislative Amendments for Implementing the Economic Policy for 
the 2017 and 2018 Budget Year), 2016 was published, introducing a gradual reduction in corporate tax rate from 25% to 
23%. However, the law also included a temporary provision setting the corporate tax rate in 2017 at 24%. As a result, the 
corporate tax rate was 24% in 2017 and was 23% in 2018 and thereafter.

b. Corporate taxation in subsidiaries

Principal tax rate

Subsidiary

UK

CY

AU

2019

19%

12.5%

30%

2018

19%

12.5%

30%

Tax regulation

Tax laws in the United Kingdom

Tax laws in Cyprus

Tax laws in Australia

Other  subsidiaries  in  the  Group  do  not  have  significant  taxable  income  and  the  overall  effect  of  the  income  of  those 
subsidiaries on the Group's tax expenses is immaterial. 

c. Deferred income taxes
The Deferred income taxes relates mainly to payroll expenses of the share-based compensation plan (see note 7). The 
Deferred tax assets were computed in 2019 and 2018 at tax rate of 23% and 23%, respectively and a portion for $0.6 
million will be settled in 2020.

d. Taxes on income included in the consolidated income statements for the reported periods

Year ended 31 December

U.S. dollars in millions

Current taxes:

Current taxes in respect of current year's profits

Deferred income taxes:

Change of deferred taxes asset (See c above)

Taxes on income expenses

2019

37.3

37.3

0.3

37.6

2018

124.4

124.4

(0.4)

124.0

125

Plus500 Ltd. 2019 Annual Report 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 8 - INCOME TAX EXPENSE (continued)

(CONTINUED)

e. Reconciliation of the theoretical tax expense
Following is a reconciliation of the theoretical tax expense, assuming all income is taxed at the regular tax rates 
applicable to companies in Israel (note 8a above) and the actual tax expense:

Year ended 31 December

U.S. dollars in millions

Income before taxes on income, 
as reported in the consolidated income statements

Theoretical tax expense in respect 
of this year's income - at 23% 

Decrease in taxes resulting from different tax rates
applicable to foreign subsidiaries

Increase (decrease) in taxes in respect of currency 
differences and expenses not deductible for tax purposes

Tax expenses (income) in relation to previous years

Taxes on income for the reported period

2019

189.3

43.5

(2.9)

(2.9)

(0.1)

37.6

2018

503.0

115.7

(1.2)

4.3

5.2

124.0

f. Effect of adoption of IFRS in Israel, on tax liability
As mentioned in note 2a, the Group prepares its financial statements in accordance with IFRS. IFRS standards differ 
from accounting principles generally accepted in Israel and accordingly, the preparation of financial statements in 
accordance with IFRS may reflect a financial position, results of operations and cash flows that are materially different 
from those presented in financial statements presented in accordance with accounting principles generally accepted 
in Israel. The Company is filing to the Israeli tax authorities, its Israeli tax returns, in accordance to Israeli GAAP.

During 2014, the Government of Israel published a law memorandum in connection with the amendment to the 
Income Tax Ordinance (hereafter – the law memorandum) resulting from application of IFRS in the financial 
statements. Generally, the law memorandum adopts IFRS. However, it suggests several amendments to the Income 
Tax Ordinance that will serve to clarify and determine the manner of computing taxable income for tax purposes in 
cases where the manner of computation is unclear and IFRS is incompatible with the principles of the tax method 
applied in Israel. At the same time, the law memorandum generally adopts IFRS. The legislation process involving 
the law memorandum has not been completed, and is not likely to be completed in the near future.

As the legislation process relating to the law memorandum has not been completed, management believes that 
the temporary provision for 2007 to 2013 may be extended to cover 2014-2019 as well. Due to the application 
of temporary provision on the 2007-2013 tax years, as above, and the possibility for extension to 2014-2019, 
management expects at this stage that the new legislation will not apply to tax years preceding 2019.

Considering that the temporary provision applies to the 2007-2013 tax years and Company's assessment on the 
likelihood for extension to cover 2014-2019, as above, the Company computed its taxable income for 2009-2019 
based on the Israeli accounting standards that existed prior to adopting IFRS in Israel. 

126

Plus500 Ltd. 2019 Annual Report 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(CONTINUED)

NOTE 8 - INCOME TAX EXPENSE (continued)

g. Final tax assessments

The Company has final tax assessments for the year 2016.
All of the subsidiaries have only been subject to self-assessments since their incorporation.

NOTE 9 - EARNINGS PER SHARE 

Earnings per share is calculated by dividing the profit attributable to equity holders of the Company by the weighted 
average number of ordinary shares in issue during the year. 

Profit attributable to equity holders of the Company 
(In U.S dollars)

31 December

2019

2018

151,657,311

379,026,541

Weighted average number of ordinary shares in issue*

112,460,599

113,895,770

* After weighting the effect of the buyback programme. See note 10.

NOTE 10 - ACQUISITION OF THE COMPANY'S SHARES BY THE COMPANY

The Board approves buyback programmes. The buyback programmes are funded from the Company's  
net cash balance.

Year ended 
31 December

2018 

2019 

Number of ordinary 
shares that were 
purchased 

130,963

4,746,566

Aggregate purchase 
amount (US $ in million) 

Average price 
of shares bought back

2.3

47.2

£13.58

£8.19

During the period starting 1 January 2020 up to the signing date of the consolidated financial statements (see note 
24), the Company bought back additional 2,023,750 ordinary shares (or 1.8%) in the capital of the Company for an 
aggregate purchase amount of $23.1 million pursuant to these buyback programmes. Shares were bought back at 
an average price of £9.01.

127

Plus500 Ltd. 2019 Annual ReportNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 11 - DIVIDEND

(CONTINUED)

The amounts of dividends for the years 2019 and 2018 declared and distributed by the Company's Board of 
Directors are as follows:

Date of declaration

Amount of dividend 
US $ in millions 

Amount of dividend 
per share US $

Date of payment to 
shareholders

14 February 2018

10 August 2018

12 February 2019

13 August 2019

164.9

157.0

*70.2

**30.9

1.4479

1.3786

0.6191

0.2734

23 July 2018

22 November 2018

9 July 2019

28 November 2019

On 12 February 2020 the Company declared a final dividend in an amount of $40.8 million. See note 24.

* Between the date of the dividend announcement (12 February 2019) and the record date of the dividend (22 February 2019) the 

number of issued and outstanding Ordinary Shares of the Company decreased by 225,000 Ordinary Shares from 113,682,268 

Ordinary Shares to 113,457,268 Ordinary Shares, as a result of the repurchase by the Company of Ordinary Shares during 

such period and the classification of such repurchased Ordinary Shares as dormant shares that are not entitled to dividends. 

Accordingly, 113,457,268 Company Ordinary Shares were entitled to payment of the dividend of $0.6191 per share on 9 July 

2019, resulting in an aggregate dividend to all Company shareholders of $70.2 million. 

** Between the date of the dividend announcement (13 August 2019) and the record date of the dividend (30 August 2019) the 

number of issued and outstanding Ordinary Shares of the Company decreased by 384,432 Ordinary Shares from 113,289,768 

Ordinary Shares to 112,905,336 Ordinary Shares, as a result of the repurchase by the Company of Ordinary Shares during 

such period and the classification of such repurchased Ordinary Shares as dormant shares that are not entitled to dividends. 

Accordingly, 112,905,336 Company Ordinary Shares were entitled to payment of the dividend of $0.2734 per share on 28 

November 2019, resulting in an aggregate dividend to all Company shareholders of $30.9 million.

128

Plus500 Ltd. 2019 Annual ReportNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 12 - PROPERTY, PLANT AND EQUIPMENT 

(CONTINUED)

Composition of assets, grouped by major classifications and changes therein in 2019 is as follows:

U.S. dollars in millions

Cost

Balance at beginning of year

Additions

Balance at end of year

Accumulated depreciation

Balance at beginning of year

Additions

Balance at end of year

Depreciated balance as of 31 December 2019

Depreciated balance as of 31 December 2018

NOTE 13 - OTHER RECEIVABLES 

U.S. dollars in millions

Prepaid expenses

Other

Computers and 
office equipment

Leasehold 
improvements

Other

Total

1.6

0.1

1.7

1.3

0.1

1.4

0.3

0.3

3.8

-

3.8

1.0

0.5

1.5

2.3

2.8

0.3

-

0.3

0.1

-

0.1

0.2

0.2

5.7

0.1

5.8

2.4

0.6

3.0

2.8

3.3

As of 31 December

2019

7.8

4.1

11.9

2018

8.7

3.3

12.0

As  of  31  December  2019  and  2018,  the  total  amount  of  prepaid  expenses  includes  mainly  expenses  related  to 
Company's sponsorship agreement with Atlético de Madrid Football Club (see note 19). 
All  the  financial  assets  included  among  current  assets  are  for  relatively  short-periods;  therefore,  their  fair  values 
approximate or are identical to their carrying amounts.

129

Plus500 Ltd. 2019 Annual ReportNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 14 - CASH AND CASH EQUIVALENTS

Cash and cash equivalents by currency of denomination:

(CONTINUED)

As of 31 December

U.S. dollars in millions

USD

EURO

GBP

AUD

NIS

Other

Gross cash and cash equivalents

Less: segregated client funds

Own cash and cash equivalents

NOTE 15 - OTHER PAYABLES

U.S. dollars in millions

Payroll and related expenses

Accrued expenses

Other

2019

275.5

104.9

12.4

23.7

12.5

26.5

455.5

(162.6)

292.9

2019

8.5

1.6

0.2

10.3

2018

288.5

76.0

12.5

19.3

7.8

18.1

422.2

(106.9)

315.3

2018

17.0

2.8

0.3

20.1

As of 31 December

The financial liabilities included among other payable, and accruals are for relatively short periods; therefore, their 
fair values approximate or are identical to their carrying amounts.

130

Plus500 Ltd. 2019 Annual ReportNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 16 - SERVICE SUPPLIERS 

(CONTINUED)

Service suppliers are comprised mainly of amounts due to advertising service suppliers, their fair values 
approximate or are identical to their carrying amounts.

NOTE 17 - TRADE PAYABLES - DUE TO CLIENTS

As of 31 December

U.S. dollars in millions

Customers deposits, net*

Segregated client funds

* Customers deposits, net are comprised of the following:

Customers deposits

Less- financial derivative open positions:

Gross amount of assets

Gross amount of liabilities

2019

162.8

(162.6)

0.2

221.1

(68.3)

10.0

162.8

2018

107.2

(106.9)

0.3

145.2

(46.8)

8.8

107.2

* As of 31 December 2019, and 2018, the total amount of 'Trade payables - due to clients' includes bonuses to the clients.

131

Plus500 Ltd. 2019 Annual ReportNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(CONTINUED)

NOTE 18 - LEASES 

Effective 1 January 2019, the Company adopted IFRS 16.

Under IFRS 16 all leases are recognised as a right-of-use asset and a corresponding liability at the date at which the 
leased asset is available for use by the Group. Each lease payment is allocated between the liability and finance cost. 
The finance cost is charged to statement of income over the lease period so as to produce a constant periodic rate of 
interest on the remaining balance of the liability for each period. The right-of-use asset is depreciated over the shorter 
of the asset's useful life and the lease term on a straight-line basis.

In applying IFRS 16 for the first time, the Company used the following practical expedients permitted:
1. Recognising an expense on a straight-line basis over the lease term (without recognising a liability and a Right of 
Use Asset) for operating leases with a remaining lease term of less than 12 months at 1 January 2019, and leases for 
which the underlying asset is of low value;
2. The use of hindsight in determining the lease term where the contract contains options to extend or terminate 
 the lease.

a.  Rights-of-use assets 

U.S. dollars in millions

Real estate leases

At 1 January 2019

Additions

Amortisation

At 31 December 2019

b.  Lease liabilities: 

6.7

0.2

(1.6)

5.3

U.S. dollars in millions

Real estate leases

At 1 January 2019

Additions

Interest expense

Lease payments

Exchange differences

At 31 December 2019

6.7

 0.2

0.3

 (1.8)

0.3

5.7

Total

6.7

0.2

(1.6)

5.3

Total

6.7

 0.2

0.3

 (1.8)

0.3

5.7

132

Plus500 Ltd. 2019 Annual Report 
 
 
  
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 19 - COMMITMENTS 

a.  The Company and Club Atlético de Madrid, S.A.D. (hereafter - Atlético Madrid) entered into a sponsorship 

agreement on 3 October 2017 under which the Company is entitled to advertise and promote itself as the main 
sponsor of Atlético Madrid for the 2018/19, 2019/20 and 2020/21 seasons. 

b.  The Company and Brumbies Rugby, the Australian professional rugby union team (hereafter - the Brumbies) 
entered into a sponsorship agreement on 1 October 2017 under which the Company is entitled to advertise 
and promote itself as the official sponsor of the Brumbies for three seasons between 1 January 2018 to 31 
December 2020. 

NOTE 20 - SHARE CAPITAL 

Composed of ordinary shares of NIS 0.01 par value, as follows:

Authorised

Issued and fully paid

Less treasury shares *

Outstanding shares

Number of shares 31 December

2019

300,000,000

114,888,377

(5,857,675)

109,030,702

2018

300,000,000

114,888,377

(1,111,109)

113,777,268

* Number of accumulated shares that were bought by the Company as part of the buyback programmes.

NOTE 21 - RELATED PARTIES AND KEY MANAGMENT 

a.  Key management personnel definition: 

The Directors and other members of management classify as "persons discharging management responsibility" 
in accordance with IAS 24 and the Market Abuse Regulation. 
In addition the five founding shareholders are also defined as key management personnel, one of which is a 
Director. These shareholders provide services to the Company directly or through companies, they control. 

The Directors' Remuneration Report discuss all benefits and share-based payments earned during the year and 
the preceding year by the Directors. 

b.  Company's liability in respect of related parties and key management services (part of Other Payable) 

U.S. dollars in millions

Related parties and Key Management liability

As at 31 December

2019

5.3

2018

14.0

133

Plus500 Ltd. 2019 Annual Report 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(CONTINUED)

NOTE 21 - RELATED PARTIES AND KEY MANAGEMENT (continued)

c.  Expenses to related parties and key management:

U.S. dollars in millions

Service fees (Selling and marketing expenses)

Service fees (Administrative and general expenses)

Directors fees (Administrative and general expenses)

2019

4.3

7.0

0.6

2018

5.8

15.2

0.8

Year ended 31 December

The average number of key management personal during the year was 20 (FY 2018: 20).

On 1 January 2019 the Board of directors approved 
a long-term incentive plan for two Non-Founders 
Executive Directors'. The terms of the plan are NIS 
1,000,000 of ordinary shares at reference date of 1
January 2019 (adjusted for dividends). Vesting date is 
January 2022, subject to a further two year lock-up.

On 20 February 2020 the Board of directors approved 
a long term incentive plan for two Non-Founders 
Executive Directors'. The terms of the plan are NIS 
1,000,000 of ordinary shares, subject to KPIs, at 
reference date of 1 January 2020 (adjusted for 
dividends). Vesting date is January 2023, subject to a 
further two year lock-up.

NOTE 22 - FINANCIAL RISK MANAGEMENT

The Group specialises in the field of Contracts for 
Differences ("CFDs") for individual clients only, primarily 
on commodities, indices, stocks, options, ETFs, 
cryptocurrencies and foreign exchange.
The Group activities expose it to a variety of financial 
risks: market risk (including currency risk and price 
risk), credit risk and liquidity risk. The Group's overall 
risk management programme focuses on the 
unpredictability of financial markets and seeks to 
minimise potential adverse effects on the Group's 
financial performance.

a.  Market risk 

The management of the Group deems this risk as 
the highest risk the Group incurs. 

Market risk is the risk that changes in market prices 
will affect the Group's income or the value of its 
holdings of financial instruments. This risk can be 
divided into market price risk and foreign currency 
risk, as described below. 

The Group's market risk is managed on a Group-
wide basis and exposure to market risk at any point 
in time depends primarily on short term markets 
conditions and the levels of client activity. The 
Group utilises market position limits for operational 
efficiency and does not take proprietary positions 
based on an expectation of market movements. 
As a result, not all net client exposures are hedged 
and the Group may have a substantial net position 
in any of the financial market in which it offers 
products. 

The Group's market risk policy incorporates a 
methodology for setting market position limits, 
consistent with the Group risk appetite, for each 
financial instrument in which the Group clients can 
trade. 

These limits are determined based on the Group 
clients’ trading levels, volatilities and the market 
liquidity of the underlying financial product or asset 
class and represent the maximum long and short 
client exposure that the Group will hold without 
hedging the net client exposure. 

134

Plus500 Ltd. 2019 Annual Report 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 22 - FINANCIAL RISK MANAGEMENT 
(continued)

The Group's real-time market position monitoring 
system is intended to allow it to continually 
monitor its market exposure against these limits. 
If exposures exceed these limits, the Group either 
hedges, or new client positions are rejected under 
the Group's policy. It is the approach of the Group to 
observe during the year the 'natural' hedge arising 
from the Group's global clients in order to reduce 
the Group's net market exposure. 

The Group's exposure to market risk at any point 
in time depends primarily on short-term market 
conditions and client activities during the trading 
day. The exposure at each statement of financial 
position date may therefore not be representative 
of the market risk exposure faced by the Group over 
the year. The Group's exposure to market risk is 
determined by the exposure limits described above 
which change from time to time. 

1. Market price risk 
This is the risk that the fair value of a financial 
instrument fluctuates as a result of changes 
in market prices other than due to the effect of 
transactional foreign currency exposures or interest 
rate risks. 

The Group has market price risk as a result of its 
CFDs trading activities on foreign exchange, stocks, 
indices, commodities, options, cryptocurrencies 
and ETFs, part of which is naturally hedged as 
part of the overall market risk management. The 
exposure is monitored on a Group-wide basis. 

Exposure limits are set by the risk department for 
each product, and also for groups of products where it 
is considered that their price movements are likely to 
be positively correlated. 

135

(CONTINUED)

Daily profit on closed positions: 

U.S. dollars in millions

2019

2018

Highest profit

Highest loss

Average

7.6

(4.7)

0.9

19.4

(2.0)

1.9

During the years 2019 and 2018, as to the closed 
positions, there were 310 and 336 profitable trading 
days, respectively. 

2. Foreign currency risk 
Transactional foreign currency exposures represent 
financial assets or liabilities denominated in 
currencies other than the functional currency of the 
Group. Transaction exposures arise in the normal 
course of business. 

Foreign currency risk is managed on a Group-wide 
basis, while the Group exposure to foreign currency 
risk is not considered by the Board of Directors to 
be significant. The Group monitors transactional 
foreign currency risks including currency statement 
of financial position exposures, equity, commodity, 
interest and other positions denominated in foreign 
currencies and trades on foreign currencies. 

If the U.S. dollar had strengthened by 1% in respect 
of balances denominated in other currencies, with 
all other variables unchanged, the exposure on 
income after taxes in respect of those balances 
would be gain (loss) of: 

As of 31 December

U.S. dollars in millions

2019

2018

EUR

AUD

GBP

0.1

(0.1)

0.3

(0.4)

(0.3)

(0.5)

The exposure in respect to balances denominated 
in other currencies is immaterial. 

Plus500 Ltd. 2019 Annual Report 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(CONTINUED)

As of 31 December 2019 and 2018 counterparties 
holding of the Group's cash and cash equivalents, 
credit cards, client funds and deposits have credit 
ratings as follows:

Credit Rating*

2019

2018

AA+ to AA-

A+ to A-

BBB+ to B+   

Remaining
counterparties 

26%

42%

25%

7%

15%

76%

-

9%

* The financial institutions were rated by the same third party.

As of 31 December 2019, the amounts held by the 
remaining counterparties are held in a few banks 
worldwide. The balance in each of those banks 
does not exceed 3% (2018: 4%) of total cash and 
cash equivalents, credit cards, client funds and 
deposits. 

The Group’s largest credit exposure to any single 
bank as of 31 December 2019 was $79.9 million 
or 18% of the exposure to all banks (2018: $118.0 
million or 28%).

c.   Concentration risk 

Concentration risk is defined as all risk exposures 
with a loss potential which is large enough to 
threaten the solvency or the financial position of the 
Group. In respect of financial risk, such exposures 
may be caused by credit risk, market risk, liquidity 
risk or a combination or interaction of those risks. 

NOTE 22 - FINANCIAL RISK MANAGEMENT 
(continued)

b.  Credit risk 
The Group operates a real-time mark-to-market 
trading platform with customers' profits and losses 
being credited and debited automatically to their 
accounts. 

Under the Group's policy, costumers cannot owe 
the Group funds when losing more than they have 
in their accounts, all customer accounts are pre-
funded. 

Client credit risk - Client credit risk principally 
arises when a customer's total funds deposited 
(margin and free equity) are insufficient to cover 
any trading losses incurred. In particular, costumer 
credit risk can arise where there are significant, 
sudden movements in the market (i.e. due to high 
general market volatility or specific volatility relating 
to an individual financial instrument in which a 
customer has an open position). 

The Group's offering is margin-traded. If the market 
moves adversely by more than the customer's 
maintenance margin, the Group is exposed to 
customer credit risk. 

The principal types of customer credit risk 
exposures are managed by monitoring all customer 
positions on a real time basis. If customers funds 
are below the required margin level, customers 
positions are liquidated (margin call). 

Institutional credit risk - The risk that financial 
counterparties will not meet their obligation, risking 
both client and the Group’s assets. 

The carrying amount of the Group's financial assets 
best represents their maximum exposure to credit 
risk.

The Group has no material financial assets that are 
past due or impaired as at the reporting dates. 

136

Plus500 Ltd. 2019 Annual Report 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(CONTINUED)

NOTE 22 - FINANCIAL RISK MANAGEMENT 
(continued)

d.  Liquidity risk   
Liquidity risk is the risk that the Group will 
encounter difficulty in meeting obligations arising 
from its financial liabilities that are settled by 
delivering cash or other financial assets. 

Liquidity risk is managed centrally and on a Group-
wide basis. The Group's approach to managing 
liquidity is to ensure it will have sufficient liquidity 
to meet its financial liabilities when due, under both 
normal circumstances and stressed conditions. 

The Group's approach is to ensure that there will 
be no material liquidity mismatches with regard to 
liquidity maturity profiles due to the very short-term 
nature of its financial assets and liabilities. Liquidity 
risk can, however, arise as a result of the Group's 
adopting what it considers to be best industry 
practice in placing client funds in segregated client 
money accounts. 

A result of this policy is that short-term liquidity 
‘gaps’ can potentially arise in periods of very high 
client activity or significant increases in global 
financial market levels. 
The contractual maturity of the financial liabilities is 
up to two months.

e.  Capital Management 

1. Plus500UK 
The UK Subsidiary is regulated by the FCA.  
The UK Subsidiary manages its capital resources 
on the basis of regulatory capital requirements 
(hereafter Pillar 1) and its own assessment of 
capital required to support all material risks 
throughout the business (hereafter - Pillar 2). The 
UK Subsidiary manages its regulatory capital 
through an Internal Capital Adequacy Assessment 
Process (known as the ICAAP) in accordance with 
guidelines and rules implemented by the FCA. Both 
Pillar 1 and Pillar 2 assessments are compared with 
total available regulatory capital on a daily basis 

137

and monitored by the management of the Group.   
As of 31 December 2019 and 2018, the UK 
Subsidiary had £35.1 million and £33.3 million, 
respectively, of regulatory capital resources, 
which is in excess of both its regulatory capital 
requirement (Pillar 1) and the internally measured 
capital requirement (Pillar 2). 

2. Plus500CY 
The CY Subsidiary is regulated by CySEC.   
The CY Subsidiary manages its capital resources 
on the basis of regulatory capital requirements 
(hereafter - Pillar 1) and its own assessment 
of capital required to support all material risks 
throughout the business (hereafter - Pillar 2). The 
CY Subsidiary manages its regulatory capital 
through an Internal Capital Adequacy Assessment 
Process (known as the ICAAP) in accordance with 
guidelines and rules implemented by the CySEC. 

The CY Subsidiary monitors on a frequent basis 
its Pillar 1 capital requirements  and  ensures 
that its capital position remains always above  
the minimum regulatory thresholds. As of 31 
December 2019 and 2018, the regulatory capital 
of the CY Subsidiary was €71.7 million and €56.5 
million, respectively, which is in excess of both its 
regulatory capital requirement (Pillar 1) and the 
internally measured capital requirement (Pillar 2).

As of 31 December 2019 and 2018, Pillar 1 Capital 
Adequacy ratio was 31.2% and 40.4% respectively. 
Moreover, the Group is evaluating its overall risk 
profile and capital position through its internal 
capital adequacy assessment process, which is 
performed at least on an annual basis.  

3. Plus500AU 
The AU Subsidiary is regulated by ASIC, FMA and 
FSCA. The AU Subsidiary manages its capital 
resources on the basis of regulatory capital 
requirements and its own assessment of capital 

Plus500 Ltd. 2019 Annual Report 
 
 
 
 
  
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(CONTINUED)

NOTE 22 - FINANCIAL RISK MANAGEMENT 
(continued)

required to support all material risks. The AU 
Subsidiary manages its capital through Net 
Tangible Assets (NTA) assessment in accordance 
with rules and guidelines implemented by ASIC 
and FMA, and Capital Liquidity assessment in 
accordance with rules and guidelines implemented 
by FSCA.  

As at 31 December 2019 and 2018, the AU 
Subsidiary held Net Tangible Assets of AUD 
21.1 million and AUD 16.3 million respectively, 
of regulatory capital, which is in excess of the 
requirement from ASIC, FMA and FSCA. 

4. Plus500SG 
The SG Subsidiary is regulated by MAS.  
The SG Subsidiary manages its capital resources 
on the basis of regulatory capital requirements and 
its own assessment of capital required to support 
all material risks. The SG Subsidiary manages its 
capital in accordance with rules and guidelines 
implemented by MAS. 

As at 31 December 2019 and 2018, the SG 
Subsidiary held regulated capital of SGD 7.2 million 
and SGD 7.1 million, respectively, of regulatory 
capital, which is in excess of its MAS requirements. 

5. Plus500IL 
The IL Subsidiary is regulated by the ISA.  
The IL Subsidiary manages its capital resources 
on the basis of regulatory capital requirements and 
its own assessment of capital required to support 
all material risks. The IL Subsidiary manages its 
capital in accordance with rules and guidelines 
implemented by ISA. 

As at 31 December 2019 and 2018, the IL 
Subsidiary held regulated capital of $8.0 million 
and $3.5 million, respectively, of regulatory capital, 
which is in excess of its ISA requirements.

f.  Other business risks 

The Group’s business is subject to various laws 
and regulations in different countries according 
to its activity and other countries from where the 
Group operates.  Any regulatory action, tax or legal 
challenge against the Group for non-compliance 
with any regulatory or legal requirement could result 
in significant fines, penalties, or other enforcement 
actions, increased costs of doing business through 
adverse judgement or settlement, reputational harm, 
the diversion of significant amounts of management 
time and operational resources, and could require 
changes in compliance requirements or limits on 
the Group’s ability to expand its product offerings, or 
otherwise harm or have a material adverse effect on 
the Group’s business.

g.  Fair value estimation 

Financial derivative open positions (offset from, or 
presented with, deposits from clients within 'Trade 
payable - due to clients') (see also note 17) are 
measured at fair value through profit or loss using 
valuation techniques. The said valuation techniques 
are based on inputs other than quoted prices in 
active market that are observable for the asset or 
liability, either directly (that is, as prices) or indirectly 
(that is, derived from prices) (level 2). 

These valuation techniques maximise the use of 
observable market data where it is available and 
rely as little as possible on entity specific estimates. 
Since all significant inputs required for the fair value 
estimations of the said instruments are observable, 
the said instruments are included in level 2. 

Specific valuation techniques used to value 
financial instruments are based on quoted market 
prices at the statement of financial position date 
and an additional predetermined amount (trading 
spread).

138

Plus500 Ltd. 2019 Annual Report 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 23 - CASH GENERATED FROM OPERATIONS

U.S. dollars in millions

Cash generated from operations activities

Net income for the period

Adjustments required to reflect the cash flows from operating 
activities:

Depreciation and amortisation

Amortisation of right of use assets

Liability for share-based compensation

Settlement of share-based compensation

Taxes on income

Interest expenses in respect of leases

Exchange differences in respect of leases

Interest income

Foreign exchange losses (gains) on operating activities

Operating changes in working capital:

Decrease (increase) in other receivables

Decrease in trade payables due to clients

Increase (decrease) in other payables

Decrease in Service suppliers

Cash flows from operating activities

NOTE 24 - SUBSEQUENT EVENTS

(CONTINUED)

Year ended 31 December 

2019

 151.7

0.6

1.6

3.7

(7.5)

37.6

0.3

0.3

(4.8)

(0.3)

31.5

0.1

(0.1)

(8.8)

(4.3)

(13.1)

170.1

2018

379.0

0.7

-

8.9

(5.5)

124.0

-

-

(4.2)

0.5

124.4

(3.9)

(4.2)

8.0

(8.3)

(8.4)

495.0

Following the year end, in January 2020, a new licence was granted to the Group by the Financial Services Authority 
in the Seychelles.

On 12 February 2020 the Company declared a final dividend in an amount of $40.8 million ($0.3767 per share). The 
dividend is due to be paid to the shareholders on 13 July 2020.

On 12 February 2020, the Board has resolved in principle to conduct a new share buyback programme to buy back an 
amount of up to $30.0 million of the Company’s Ordinary Shares.

During the year 2020 up to the signing date of the consolidated financial statements for the year ended 31 December 
2019, Company has continued to purchase its own shares under the buyback programme. See note 10.

139

Plus500 Ltd. 2019 Annual Report 
140

Plus500 Ltd. 2019 Annual ReportPlus500 Limited

FURTHER INFORMATION

141

Plus500 Ltd. 2019 Annual ReportADVISORS

Sponsor and Broker
Liberum Capital Limited
Ropemaker Place
25 Ropemaker Street
London EC2Y 9LY, UK

Joint Broker
Credit Suisse International
1 Cabot Square, Canary Wharf
London E14 4QJ, UK

Independent Auditors
Kesselman & Kesselman, a member firm of 
PricewaterhouseCoopers International Limited
Trade Tower
25 Hamered Street
Tel Aviv 6812508, Israel

Financial PR
MHP Communications
60 Great Portland Street
London W1W 7RT, UK

Legal Advisor (Israel) 
Naschitz, Brandes, Amir & Co. 
5 Tuval Street
Tel Aviv 6789717, Israel

Legal Advisor (United Kingdom)
Bryan Cave Leighton Paisner LLP
Adelaide House
London Bridge
London EC4R 9HA, UK

Depositary
Link Market Services Trustees Limited
The Registry
34 Beckenham Road
Beckenham
Kent BR3 4TU, UK

Registrar
Link Market Services Limited
The Registry 
34 Beckenham Road
Beckenham
Kent BR3 4TU

142

Plus500 Ltd. 2019 Annual ReportPlus500 Limited

ANNUAL REPORT AND ACCOUNTS 2019
www.plus500.com

Published in March 2020