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FY2020 Annual Report · ePlus
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 A fresh 
approach 
to trading 

Plus500 Ltd. Annual Report 2020

1

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statements“ 2020 was an exceptional year for Plus500, in unprecedented 
market conditions, where we delivered a record performance 
due to the strength and agility of our technology and its 
ability to respond rapidly to market developments and news 
events. Our performance was supported by the commitment 
of our people who ensured that our customers received 
a consistently high quality experience.” 

 David Zruia, Chief Executive Officer

   Read more in the  
CEO's Q&A on page 8

“ strength and agility 
of our technology”

2020 FINANCIAL  
HIGHLIGHTS

2020 OPERATIONAL 
HIGHLIGHTS

$872.5m

Revenue

2019: $354.5m

$515.9m

EBITDA¹

2019: $192.3m

59%

EBITDA Margin %

2019: 54%

$593.9m

Cash balance at period end
2019: $292.9m

434,296

Active Customers2
2019: 199,720

294,728

New Customers3
2019: 91,388

$2,009

Average Revenue Per User (ARPU)

2019: $1,775

$750

Average User Acquisition Cost (AUAC)

2019: $1,046

  Plus500 Ltd. (“Plus500” or the “Company” 

or, together with its subsidiaries, the “Group”) 
is a leading technology platform for trading 
Contracts for Difference (“CFDs”)

Plus500 Ltd. 2020 Annual ReportStrategic Report
Group at a Glance
Chairman's Statement
Why Invest in Plus500
Q&A with the Chief Executive Officer
Our Technology and key market trends
Our Vision and Strategy
Our Business Model
Key Performance Indicators
Key Stakeholder Relationships
Our Approach to Environmental, Social and 
Governance Matters
Financial Review
Risk Management Framework
Going Concern and Viability Statement

Governance
Chairman's introduction to Governance
UK Corporate Governance 
Code Compliance Statement
Board of Directors
Governance Report
Shareholder Engagement
Report of the Nomination Committee
Report of the Audit Committee
Report of the Regulatory & Risk Committee
Report of the ESG Committee
Report of the Remuneration Committee
Directors' Remuneration Report
Directors' Report
Corporate Law
Directors' Responsibility Statement

Financial Statements
Independent Report of the Auditors
Consolidated Statement 
of Comprehensive Income
Consolidated Statement of financial position
Consolidated statement of changes in equity
Consolidated statement of cash flows
Notes to the consolidated financial statements

2
4
7
8
14
18
20
22
24

28
32
35
40

42

43
44
46
50
51
54
58
59
60
67
76
78
80

82

86
87
88
89
90

Further information
Advisors 

Inside back cover

A record financial 
performance, driven by 
strength and differentiation 
of Plus500 technology:

•  Total revenue up 146% to $872.5m, with 
Customer Income4, a key growth metric, 
up 161% to $997.5m 

•  EBITDA up 168% to $515.9m

   Financial Review 
page 32

•  Operating cash conversion5 of 106%, 

leading to 103% increase in cash balances 
to $593.9m

Demonstrates unrivalled 
ability of Plus500 
technology to respond 
rapidly to news and 
market events:

   Our technology 
page 14

Continued customer-
centric risk management 
framework & further 
strengthening of 
governance: 

   Risk management framework 
page 35

A new vision and strategy 
to achieve future growth, 
through organic investment 
and targeted acquisitions:

   Our strategy 
page 18

•  Unprecedented levels of platform usage 
drove exceptional delivery across all 
key metrics

•  Over 82m customer trades (FY 2019: c.35m)

•  Client deposits of $2.9bn (FY 2019: $1.0bn)

•  Record levels of New Customers and 
Active Customers, at attractive ARPU, 
with reduced Customer Churn6 and AUAC

•  Consistent level of service delivery for 

customers, despite unparalleled 
platform usage

•  Implementation of targeted hedging 
in FY 2021 to reduce market risk, 
as appropriate 

•  Further diversification and broadening 

of experience and expertise of the Board 
of Directors (“the Board”) 

•  Plus500 vision is to enable simplified, 
universal access to financial markets

•  Evolving from a technology company 

solely focused on CFDs to a multi-asset 
fintech group

•  Multiple compelling opportunities  
available to drive future growth

•  Incremental R&D investment of 

approximately $50m over the next three 
years for scale and innovation, including 
establishment of a new R&D centre in Israel

On-going focus 
on attractive shareholder 
returns:

   Chairman's statement 
page 4

•  Total shareholder returns of $278.3m  

in relation to FY 2020, representing 60% 
of Net Profit7, and a special dividend8 

•  New shareholder returns policy, with 
increased emphasis on investing for 
future growth:

 – Return at least 50% of net profits to 
shareholders through dividends and 
share buybacks, with at least 50% 
by way of dividends 

 – Ensures optimal balance between 
shareholder returns, investment in 
future growth and driving business 
continuity over the long term, in 
particular to ensure the Group has 
appropriate levels of capital available 
to continue managing heightened 
platform usage

1.  EBITDA – Earnings before interest, taxes, depreciation 

and amortisation

2.  Active Customers – Customers who made at least one 

real money trade during the period

3.  New Customers – Customers depositing for the first time
4.  Customer Income – Revenue from customer spreads 

and overnight charges

5.  Operating cash conversion – Cash generated from 

operations/EBITDA

6.  Customer Churn – (Active Customers (T) + New 
Customers (T+1)) – Active Customers (T+1)/ 
Active Customers (T)

7.  Based on the Israeli corporate tax rate (23%)
8.  Based on the difference between the full Israeli corporate 

tax rate (23%) and the Israeli Preferred Technology 
Enterprise (“PTE”) corporate tax rate (12%)

1

Group at a Glance

Plus500 is a leading technology platform for trading CFDs 
internationally, offering its customers more than 2,500 different 
underlying global financial instruments in more than 50 countries 
and in 32 languages. Plus500 has a premium listing on the 
Main Market of the London Stock Exchange (symbol: PLUS) 
and is a constituent of the FTSE 250 index.

* For illustrative purposes

OUR VISION

OUR VALUES

To enable simplified, universal access 
to financial markets

ACROSS DEVICES
Through best-in-class technology

ACROSS COUNTRIES
Through global scale with localised services

ACROSS PRODUCTS
Through broad range of services

OUR STRATEGY

Evolving to become a multi-asset fintech group over 
time by expanding our offering, launching new products 
and deepening our engagement with customers. 

Technology driven
Our state of the art technology is enabled 
by our on-going focus on innovation 
and creativity.

Strive for excellence
We do not compromise on quality of our 
product or on the talent of our people.

Keep it simple
Find the simplest and fastest way 
to solve any challenge you face.

Be bold
We have an entrepreneurial approach, 
motivating our people to deliver excellence.

2

Plus500 Ltd. 2020 Annual Report 
OUR GLOBAL POSITION

London

Limassol

Tel Aviv

Sofia

Haifa (HQ)

 Plus500 offices

The Group retains operating 
licences and is regulated in the 
United Kingdom, Australia, Cyprus,  
Israel, New Zealand, South Africa, 
Singapore and the Seychelles.

Victoria  

Singapore

Sydney

Global operations 
conducted from eight 
offices worldwide

Around 400 people globally

Trading platform available  
in over 50 countries and  
in 32 languages

OUR KEY CAPABILITIES, DIFFERENTIATORS AND ENABLERS

1

2

3

4

Robust financial 
foundation and 
track record:

Strong functional 
infrastructure 
and resource: 

Powerful proprietary 
technology platform:  

Customer centric 
approach: 

•  Strong, resilient balance sheet
•  Cash generative 
•  Highly scalable and lean 

business model

•  Industry-leading positions 

in key markets

•  Debt free since inception 

•  Embedded risk management 

•  Robust and agile platform 

approach

•  Rigorous compliance 

procedures and processes

•  High calibre talent and 
specialist expertise 

drives continued innovation 
and development of Plus500's 
offering for customer 

•  Rapidly adjusted to customer 
requirements, fast-emerging 
market trends and regulatory 
changes 

•  Well known brand 
•  Dynamic customer acquisition 

and retention engine, 
driven by technology 

•  Significant loyal 
customer base 

   Read more on 
page 32

   Read more on 
pages 24 and 35

   Read more on 
page 14

   Read more on 
page 16

3

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statements 
 
 
 
 
 
 
Chairman’s 
Statement

“ Plus500 entered FY 2021 in a very strong 
financial position, further building on our 
consistent track record of performance.”

  Penny Judd, Chairman

Revenue of 

$872.5m

up 146% from the prior year 

Total shareholder returns of

$278.3m

in FY 2020

4

Plus500 Ltd. 2020 Annual Report“ The Board made further progress  
in improving our corporate goverance 
framework and practices during  
the year.”

Our performance in FY 2020

2020 was an unprecedented year, during which we saw a 
significant increase in the opportunities for customers to 
trade and the further automation and increased accessibility 
of the global trading industry. These factors helped to drive 
significant growth in the overall addressable market. 

Consequently, and fundamentally supported by the strength 
and differentiation of our proprietary technology, Plus500 
delivered a record performance during FY 2020 achieving 
outstanding growth across all metrics. Our performance was 
further bolstered by continued organic investment during the 
year, particularly in marketing technology, to ensure we 
remain well placed for the future. 

Total revenue for the year was $872.5m, up 146% from the 
prior year, supporting EBITDA growth of 168% to $515.9m. 
The Group’s balance sheet position continued to improve, 
with an increase of 103% in its cash balances at the end 
of FY 2020 to $593.9m.

Our results in FY 2020 further build on our consistent track 
record of operational and financial performance. Since our 
IPO in 2013, up until FY 2020, Plus500 has delivered revenue 
growth of 658%, operating cash conversion ranging between 
88% and 108% and average EBITDA margins of approximately 
57%. The Group has remained debt-free since its inception. 

Outlook 

Following the Group’s performance in FY 2020, and given its 
market-leading proprietary trading platform, its flexible and 
scalable business model, its robust financial position and 
consistent track record, the Board remains confident about 
the outlook for Plus500. This confidence is also based on the 
establishment of a refreshed vision and strategy, approved 
and signed-off by the Board in December 2020, which our 
Chief Executive Officer (“CEO”), David Zruia, discusses in the 
following pages. We intend to report on progress with, and 
actions to help us deliver on, this strategy going forward, 
starting in our Annual Report for FY 2021. 

The Group has multiple opportunities from which to access 
future growth through both continued organic investment  
in its technology and targeted acquisitions. Supported by 
successfully accessing these growth opportunities, the 
Group aims to deliver growth and consistent levels of cash 
generation over the medium to long term. With this in mind, 
the Board looks forward to the coming year and beyond  
with optimism. 

This positive outlook is also based on the commitment, 
expertise and conscientiousness of our people in continuing 
to deliver a consistently high level of service for our customers. 
We know that the current environment has been very 

challenging, given the COVID-19 pandemic, and the Board  
is extremely grateful to our people around the world for their 
continued dedication and hard work, and we continue to do 
all we can to maintain their well-being and safety. 

Continued focus on Corporate Governance 

During the year, the Board made further progress in 
improving our corporate governance framework and 
practices, in particular with an evolution of the Board’s 
composition. This will further enable the Board to support 
Plus500 management in delivering our future vision and 
strategy, as the Group enters the next phase of its evolution 
over the coming years. 

There were a number of Board appointments made in 
FY 2020 and during Q1 2021, following several extensive 
executive search processes carried out by an external 
agency. These included the appointment of David Zruia 
as Executive Director and CEO during FY 2020. David was 
previously Chief Operating Officer of the Group for several 
years, where he drove substantial efficiency improvements  
in our back office operations. He has already made a 
significant positive impact as our CEO, from both strategic 
and operational perspectives. 

The Company made a number of Non-Executive Director 
appointments during FY 2020 and in Q1 2021. Anne Grim 
and Tami Gottlieb were appointed as External Directors,  
(as defined on page 48), and Non-Executive Directors (“NED”) 
and Sigalia Heifetz was appointed as a Non-Executive 
Director. These appointments further expand the range of 
the Board’s expertise and experience, with a particular focus 
on continuing to diversify its gender composition, which 
remains a key priority for the Board, as it continues to 
improve its overall approach to Environmental, Social and 
Governance (“ESG”) matters.

At the start of FY 2021, as part of the evolution of the  
Board’s composition, the Company announced that two 
Directors were stepping down. Gal Haber, one of Plus500’s 
co-founders and its former CEO, stepped down from his 
executive position as a Managing Director and as a member 
of the Board in January 2021. Charles Fairbairn will be 
stepping down from his position as an External Director and 
Non-Executive Director at the Company’s Annual General 
Meeting (“AGM”), having joined the Board at the time of the 
Company’s IPO in 2013. The Board is extremely grateful  
to Gal and Charles for their significant contribution to the 
development of Plus500 over the years, and we wish them 
the very best for the future. 

5

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statementsChairman’s 
Statement 
continued

The Board also established an ESG Committee during the 
year, chaired by Daniel King, with the objective of reviewing 
the Company’s activities in these areas and aligning them 
with industry and market best practice. The ESG Committee 
initiated the development of a Materiality Assessment 
to identify key ESG priorities and risk factors and to help 
inform a framework for the Group’s future approach in 
these areas. This assessment is outlined in detail on pages 
28 and 29 of this Annual Report. 

We recognise the importance of Board engagement with key 
stakeholders and have detailed our approach on this matter 
throughout this Annual Report, including details on specific 
engagement with major shareholders and shareholder advisory 
bodies on remuneration matters on pages 60 to 75. 

The Board continues to monitor and review the Group’s 
culture, values and performance primarily through regular 
discussions with our Executive Directors and their teams. 
This engagement is driven by Steve Baldwin, one of  
our Non-Executive Directors, in his role as a workforce 
engagement representative on the Board. This helps to 
provide a channel through which employees can raise their 
views and concerns directly to the Board, to help inform  
the Board’s approach to supporting on-going improvements 
in our organisational culture and values. 

“ The Company has 
continued to offer 
attractive returns  
for shareholders.”

Developments in the regulatory environment 

The Group continues to ensure compliance with global 
regulatory standards and remains well positioned for any 
potential regulatory changes. The Group supports regulatory 
measures in the CFD industry and it believes that they are 
vital in helping to support the industry and in providing better 
care and protection for customers, particularly in the current 
uncertain environment. 

In October 2020, the Australian Securities & Investment 
Commission (“ASIC”) published its regulatory changes for the 
CFD industry in Australia, to be applied from 29 March 2021. 
The principal changes being:

•  Leverage limits on the opening of a position by a retail client;

•  A margin close-out rule on a per account basis;

•  Negative balance protection on a per account basis; and

•  A restriction on the incentives offered to trade CFDs.

Plus500 welcomes these changes as they are expected to 
enhance the CFD trading landscape and provide additional 
protection for customers. Importantly, Plus500 already 
operates in compliance with most of these changes and, in 
particular, has always offered negative balance protection and 
maintenance margin levels to all customers in all its markets. 
In addition, prominent risk disclosures are provided through 
all marketing campaigns and on the Company’s websites.

Also, in October 2020, the Financial Conduct Authority 
(“FCA”) announced that it was banning the sale of crypto-
derivatives to retail customers in the UK and it published  
its final rules in this regard. This regulation took effect from 
6 January 2021 but has had, and is expected to continue  
to have, very minimal impact on Plus500’s financial 
performance. 

Finally, there has been no disruption to the business or the 
service delivered to customers as a result of the Brexit 
agreement, which came into force at the start of FY 2021.

Shareholder returns in FY 2020

The Company has continued to offer attractive returns 
for shareholders, returning a total of $1,196.4m to 
shareholders since its IPO in 2013, including all dividends 
and the share buyback programmes in relation to FY 2020.

For FY 2020, subject to the completion of our new  
share buyback programme, the resulting total returns to 
shareholders amounts to $278.3m1. This includes a final 
dividend of $55.6m, an interim dividend of $101.0m and a 
special dividend of $29.4m. The special dividend is directly 
related to the benefits of the change in tax rate, achieved in 
FY 2020, following the Company’s successful accreditation 
as a “Preferred Technological Enterprise” by the Israeli 
Innovation Authority and the Israeli Tax Authority. This  
is discussed in the Financial Review of this report. Also 
included in our total shareholder returns for FY 2020 are  
two share buyback programmes. These comprised of a new 
share buyback programme initiated in FY 2021 to acquire up 
to $25.0m of the Company’s shares, and the completion of the 
previous share buyback programme of $67.3m, which was 
announced in August 2020 and completed in Q1 2021. 

1.  The actual dividend to be paid by the Company on the dividend payment date will be less than initially estimated since the Company repurchased additional Ordinary Shares between the 

date of dividend declaration and the record date of the dividend, which Ordinary Shares are held in treasury and not entitled to dividend payment.”

6

Plus500 Ltd. 2020 Annual ReportNew shareholder returns policy

During the year, the Board continued to assess the 
availability of excess capital, in light of potential 
opportunities for organic investment and targeted 
acquisitions to support the Group in its long term growth 
ambitions, as well as investment in the business’s continuity 
over the long term, in particular to ensure that the Group  
has the appropriate levels of capital available to continue  
to manage the heightened platform usage. Given the 
substantial and clear growth opportunities currently available 
to the Group, the Board concluded that the profile of its 
capital allocation policy should be more weighted towards 
investment in future growth and on driving business 
continuity, as the business looks to increase its scale to 
capture and optimise the available growth opportunities. 
With this in mind, the Board updated its shareholder returns 
policy in February 2021 to ensure greater flexibility for future 
investment. The Company will now be returning at least 
50% of net profits to shareholders through dividends and 
share buybacks, with at least 50% by way of dividends. 

As with the previous policy, shareholder returns related to the 
new policy will continue to be based on a 23% corporate tax 
rate, for both future interim and final dividends. In addition, 
the Board will continue to consider paying special dividends 
at each year end. The Board will continue to assess the 
availability of excess capital going forward, to ensure there 
continues to be an optimal balance between shareholder 
returns, investment in future growth and in driving business 
continuity over the long term, in particular to ensure that 
appropriate levels of available capital are maintained. 

Penny Judd
Chairman 
24 March 2021

Why invest in Plus500? 

Evolving from a technology company solely focused on CFDs to a multi-asset fintech group.

3.

2.

Enables significant 
growth opportunities

Powerful proprietary  
technology platform

 – Delivers competitive 
advantage in product 
and marketing

 – Drives commercial and 

shareholder value

 – Enables capture of material 

revenue opportunities

 – Ensures customer-centric 

approach 

 – Adjust rapidly to 

regulatory changes

Expanding CFD offering 
geographically: in new and 
existing markets;

 Launch new trading products: 
in addition to CFDs, for example 
share dealing;

 Introduce new financial products: 
apart from trading; 

 Deepen engagement with 
customers: continuing to develop 
technologies to retain customers on 
the platform for the long term.

1.

Robust functional 
infrastructure and 
financial foundation

 – Strong balance sheet

 – Debt-free since inception 

 – Cash generative and low  

cost model

 – Embedded risk management 

culture and approach

 – Rigorous compliance 

procedures and processes

 – Operational and financial 

track record

7

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statements    
 
 
 
Q&A with the  
Chief Executive Officer

“ There is a lot to be excited about 
at Plus500, as we continue to 
rapidly develop, innovate and 
grow the business.”

  David Zruia, Chief Executive Officer

8

Plus500 Ltd. 2020 Annual ReportYou were appointed as CEO last year – what was your 
career background before then? 

I was honoured to become CEO of the Group last year, 
having been part of the Plus500 team since 2010.

I graduated with a B.Sc. in Industrial Engineering and 
Management from the Technion Israel Institute of Technology, 
and joined Plus500 in 2010 as a senior manager in the 
marketing department. In that role, I helped to establish our 
marketing capabilities, with a view to building awareness of, 
and recognition for, the Plus500 brand in key markets 
around the world. 

I then became COO in 2013, where I led the establishment 
and development of the operational division of the Group, 
including improving our payment processing, driving back 
office efficiencies, enhancing our customer service 
capabilities and improving our risk management processes. 
So, this background has really helped me to build a strong 
understanding of the Group and a deep knowledge of 
our customers and our markets, which has been an ideal 
platform for my role as the Group’s CEO. 

What are your initial perspectives since becoming CEO?

My overall perspective is that there is a lot to be excited 
about at Plus500, as we continue to rapidly develop, innovate 
and grow the business, and I am thrilled to be leading the 
Group as CEO at this time. 

Firstly, I continue to be impressed by our proprietary 
technology, which provides a robust and agile platform for 
Plus500 to continue to innovate and develop our offering for 
customers. The strength and agility of our technology and its 
ability to respond rapidly to market developments and news 
events ensured that we delivered a record performance in 
2020 and that we stay ahead of the competition. 

Secondly, I am excited by the talent of my colleagues at 
Plus500 and I am very proud of their dedication and hard 
work. Our performance in FY 2020, and in the years before, 
was supported by their commitment, ensuring that our 
customers received a consistently high quality experience. 
We have an incredible team of highly skilled, agile and 
innovative people and I want to take this opportunity to thank 
them for all their effort and hard work. One of my key 
priorities is to ensure that Plus500 remains an exciting and 
fun place to work, to help continue to retain our high quality 
talent, as well as attracting the best people in the industry. 

Thirdly, I am extremely excited about the future of our 
business. Supported by our technology and our people, 
I believe that Plus500 is in a very strong position from which 
it will develop and grow into the future. The coming years will 
be a fascinating journey for our people, our customers and 
our shareholders. 

On that point, you have refreshed the vision and strategy 
for Plus500 – can you discuss this? 

Over the last few months, we have been working closely with 
one of the world’s leading global strategic advisory firms to 
formulate a new long term vision and growth strategy. 

The refreshed vision is for Plus500 to enable simplified, 
universal access to financial markets, across devices, 
financial instruments and geographies. This vision will be 
driven by an evolution of the Group, as we start to transition 
from being a technology company solely focused on CFDs to 
a multi-asset fintech group over time.

I am confident that this new vision and strategy, supported 
by our success in accessing a number of significant growth 
opportunities over the coming years, will enable Plus500 
to further evolve and grow.

This will take place through a greater degree of revenue 
diversification and higher customer retention, which will 
drive longer term customer tenure and value over time. 

Can you outline the growth opportunities that you mention?

We see four major growth opportunities available to us. 

Firstly, we aim to expand our CFD offering geographically, 
in both new markets and in markets where we already have 
a presence. 

Secondly, we plan to launch new trading products, in addition 
to CFDs, in the coming years. For example, we aim to launch 
a share dealing platform in selected markets very soon. 

Our third growth opportunity is to introduce new financial 
products, beyond trading products. 

Our fourth growth opportunity is to deepen engagement 
with our customers, by continuing to develop our technology 
to attract customers, while maintaining a best-in-class 
customer experience to retain them over the long term. 

9

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statementsTurning to 2020, what were the key drivers of Plus500’s 
performance during the year?

2020 was an exceptional year for Plus500, in unprecedented 
market conditions, where we delivered a record performance. 

The primary drivers of this performance were the two  
major elements I mentioned earlier – our technology and 
our people. 

The strength and agility of our technology demonstrated 
our unrivalled ability to respond rapidly to news and market 
events, as well as the scalability of the current infrastructure 
we have in place. We are able to do this while maintaining 
a sophisticated, efficient and responsible business model.

Our performance was also supported by the commitment 
of our people who, in challenging circumstances, given 
the COVID-19 pandemic, continued to work tirelessly for 
our customers. 

These factors helped to deliver a record performance in 2020 
and enabled us to provide a consistent level of service to our 
customers throughout what has been an unpredictable and 
uncertain market environment. 

Which key metrics particularly highlight Plus500’s 
performance in 2020?

Our excellent performance in FY 2020 was reflected across 
all operating and financial metrics. 

We on-boarded a total of 294,728 New Customers, up from 
91,388 in FY 2019, as a result of our significant on-going 
investment in marketing technology to on-board New 
Customers at an anticipated attractive return-on-investment. 
The number of Active Customers increased to 434,296, up 
from 199,720 in FY 2019. 

In each of our reported regions, the number of Active 
Customers more than doubled, compared to FY 2019. 
Consequently, revenue growth in the year was substantial 
in each region, including 185% in the UK, 142% in EEA1, 
119% in Australia and 151% in the ROW2. 

Customer Churn was 30.1%, a significant reduction from 
64.4% in FY 2019, reflecting successful efforts in customer 
retention, through investments in the Company’s technology 
and its marketing technology initiatives. 

A great measure of customer confidence in our technology 
is customer deposits which grew significantly to $2.9bn, 
from $1.0bn in FY 2019 and average deposits per Active 
Customer grew significantly to $6,586, from $5,116 in 
FY 2019.

Customer loyalty remained high, with 38% of our revenues  
in FY 2020 derived from customers trading on the platform 
for more than three years, from 27% in FY 2019, and 14%  
for more than five years, from 11% in FY 2019. 

Finally, ARPU also increased substantially to $2,009, 
from $1,775 in FY 2019. 

Q&A with the  
Chief Executive Officer 
continued

How do you plan to access these growth opportunities? 
Does this involve any investment?

Future growth will be achieved through organic investment  
in our technology and targeted acquisitions, as and  
when appropriate. 

Our immediate plans for organic investment are focused on 
further developing our R&D capability. Specifically, we will be 
incrementally investing approximately $50m over the next 
three years in R&D, including the establishment of a new  
R&D centre in Tel Aviv, to complement our existing R&D 
centre in Haifa. This investment will help us to develop more 
new products and services, to drive innovation and to further 
scale our technology, all of which will help to drive further 
customer attraction and retention.

With our vision, growth priorities and investment plan in 
mind, I believe that Plus500 remains very well positioned 
for sustainable growth in the future.

“ Plus500 remains well 
positioned for the next 
stage in its evolution.”

10

Plus500 Ltd. 2020 Annual ReportOur commitment:

Our 
response 
to COVID

Supporting our business 
and our stakeholders: 

Our people: 
Plus500 provided continuous support to our employees globally  
to help them tackle the day-to-day challenges that emerged as a 
result of the COVID-19 pandemic. These included increased support 
for home working, guidance and advice on wellbeing issues and 
increased flexibility around childcare and family support. 

Our customers: 
We continued to ensure a high quality service was delivered 
during the year, in the face of heightened platform usage. This was 
supported by several risk management features, which have been 
in place since the Group’s inception. In addition, we continued to 
upgrade our educational and training tools for customers.

Our local communities:
We provided a monetary donation to a hospital in the local community, 
and funded the purchase of critical care medical equipment throughout 
the pandemic. In addition, we supplied IT resources, food packages 
and supplies to disadvantaged families in local communities. 

Can you talk about Plus500’s approach 
to risk management?

We maintain a robust, customer-centric approach 
to risk management, which has continued to deliver 
consistent results. 

We continue to ensure that our risk exposures are aligned with 
our risk appetite, managing risk through real-time monitoring 
technology and pre-defined risk limits and thresholds. In 2021, 
in light of the heightened volatility that exists, particularly in 
equity markets, the Group has implemented targeted hedging, 
executed on a limited basis so far, to help reduce market risk. 

This adds another dimension to our existing risk management 
approach and can be achieved as a result of our real-time 
monitoring technology and our ability to have full visibility  
on customer positions and exposures across all underlying 
assets. This approach will continue to be deployed in certain 
circumstances going forward, as and when appropriate. 

To ensure all customers globally benefit from high quality 
trading execution, the Group offers customers several risk 
management features, such as negative balance protection 
(to ensure guaranteed limits on potential customer losses). 
These features have been embedded within our technology 
since the business was founded, well ahead of them being 
required under regulatory standards introduced in some 
regions in recent years.

1.  EEA – European Economic Area, excluding the UK
2.  ROW – Rest of the World

What is your view of the outlook for FY 2021 and beyond?

Following our performance in FY 2020, which builds on 
our track record from previous years, we remain confident 
about the outlook for Plus500.

FY 2021 revenue will be driven through the Group’s continued 
underlying growth of Active Customers and its on-going 
success in attracting New Customers, with additional focus 
on retention, helping to support further underlying growth of 
Customer Income, a key growth metric. 

FY 2021 EBITDA will be supported by Plus500’s lean, flexible 
cost base and efficient business model, with continued 
dynamic technological marketing investments to capture 
opportunities to drive attractive return-on-investment over time. 

Supported by successfully accessing the growth opportunities 
I mentioned earlier, we aim to deliver growth and consistent 
levels of cash generation over the medium to long term. 

As a result, Plus500 remains well positioned for the next 
stage in its evolution.

David Zruia,  
Chief Executive Officer
24 March 2021

11

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statementsShaping 
the trading 
platform for 
tomorrow

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12

Plus500 Ltd. 2020 Annual Report 
 
 
 
Investing in  
R&D

A major focus for investment is on further 
developing our R&D capabilities. We will be 
incrementally investing approximately $50m 
over the next three years in R&D, in addition 
to our on-going investment in that area. 
This includes the establishment of a new R&D 
centre in Tel Aviv, to complement our existing 
R&D centre in Haifa. Tel Aviv is a leading R&D 
hub for global technology firms, so there is an 
opportunity to pool knowledge and attract 
talent, with a view to further enriching our own 
capabilities and expertise. 

In Israel, we are recruiting engineers, 
programmers, web designers and product 
managers to help us scale up our R&D 
capabilities over the coming years. This 
investment in R&D will help us to deliver on  
our vision of enabling simplified, universal 
access to financial markets. This will be 
achieved by developing more new products  
and services, driving innovation and further 
scaling our technology, all of which will  
help to drive further customer attraction  
and retention.

$50m

Incremental investment in 
R&D over the next three years

 “ Increased investment 
in R&D will drive 
innovation and further 
scale our technology.”

Ari Shotland, Plus500 Chief Technology Officer

13

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statementsOur technology and 
key market trends

Powerful

technology

Plus500’s record performance in FY 2020 
was achieved as a result of the strength and 
differentiation of the Company’s proprietary 
technology, which provides a robust and agile 
platform for Plus500 to continue to innovate 
and develop its offering for customers. 

The proprietary nature of Plus500’s technology enables 
the Group to respond rapidly to customer requirements, 
emerging news-driven events and regulatory changes. 
In addition, with the Company incrementally investing 
approximately $50m over the next three years in its R&D 
capabilities, Plus500 will be able to help drive customer 
acquisition and retention over time. 

During FY 2020, the Company continued to invest in its 
systems architecture, to support increased platform usage 
and to ensure a consistent level of service for customers. 
Significant progress was made in modernising the systems 
infrastructure of the platform during the year, particularly 
with the implementation of Google Cloud Services, with its 
data lake technology and artificial intelligence capabilities. 
This provides further flexibility, security and scale to the 
platform, additional server capacity and redundancy, as well 
as enhanced data analysis, data processing and business 
intelligence capabilities.

14

Importantly, there was a consistent level of service delivered 
for customers during the year which was particularly notable, 
given the heightened levels of trading volumes and platform 
usage being managed on the platform. 

The Group conducted a wide-ranging customer survey 
during the year, covering over 50 countries in a variety  
of languages. Using the insights from this survey, the  
Group was able to implement further improvements in the 
trading experience for customers, in alignment with their 
requirements. This included the introduction of a number 
of new features, chart enhancements, design upgrades, 
service optimisations, analysis tools and tailored solutions. 

In addition, the Group continued to upgrade its educational 
and training tools for customers, to ensure customers fully 
understand the various trading tools available, overall market 
dynamics and the risks involved in trading CFDs. With this in 
mind, Plus500’s “Trader’s Guide” was upgraded during the 
year, a downloadable “eBook” was introduced to the platform 
and a “market insights” newsfeed was initiated. 

Plus500 Ltd. 2020 Annual ReportPowerful

* For illustrative purposes

Key market trends in FY 2020 and Plus500’s 
market position

A number of market trends emerged in 2020 and had 
an influence on the performance of the Group during 
the year. 

The unprecedented and uncertain environment, along with 
the volatility that it produced across global markets, drove  
an unparalleled number of opportunities for customers to 
trade throughout the year. This was evidenced by the level of 
usage on Plus500’s platform, with over 82m customer trades 
being executed in FY 2020, up from c.35m in FY 2019. 

In addition, the global trading industry saw further 
automation, with more user-friendly technologies being 
introduced and developed. This drove greater accessibility to, 
and popularity of, online channels by customers. To illustrate 
this, over 79% of Plus500’s revenue was generated from 
mobile or tablet devices and more than 74% of all customer 
trades took place on mobile or tablet devices in FY 2020. 
Driven by the COVID-19 pandemic, these factors supported 
an expansion in the overall size of the addressable market, 
with increasing interest in trading from New Customers. 

These dynamics created a significant opportunity for 
compliant, technology-based operators, like Plus500, 
to provide a consistent level of service for customers 
in this environment. 

Importantly, regulatory scrutiny continued, ensuring  
on-going customer protection and also creating barriers  
to entry for smaller, non-compliant new operators.  
This ensured a highly regulated and high quality service  
was delivered for customers across the industry as a whole. 

With these market trends in mind, Plus500 was extremely 
well placed to manage the consequent heightened trading 
volumes, supported by its technological capabilities and 
its committed and skilled workforce. 

As evidence of this, Plus500 maintained its leading positions 
in its key markets in FY 2020 and, for the third year in a row, 
remains the largest CFD provider in the UK, Germany and 
Spain, based on Investment Trends 2020 Leverage 
Trading Reports1. 

1.  Based on the total number of relationships with CFD traders for the UK and on the total number of client relationships for Germany and Spain

15

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statements “ Plus500’s on-going marketing 
technology investment drives our 
continued success in customer 
acquisition and retention.”

  Nir Zatz, Plus500 Chief Marketing Officer

Dynamic 
and flexible 
approach to 
marketing

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16

 
 
 
 
Our investment in 
marketing

Plus500 continues to invest in targeted 
marketing technology initiatives, as well as  
in artificial intelligence and big data projects, 
to further drive customer acquisition and 
retention. During FY 2020, Plus500 increased 
the level of its investment in these initiatives, 
in light of the clear and substantial 
opportunities available to on-board New 
Customers at an anticipated attractive 
return-on-investment and to drive further 
retention. This investment was focused  
on further increasing the efficiency of our 
marketing campaigns, through initiatives 
which aimed to attract more potential high 
value customers and to further improve 
retention rates. 

with campaigns consequently delivering 
measurable results. Plus500 believes  
this unique and wholly-owned marketing 
technology remains a fundamental driver to 
the prospects and performance of the Group, 
driving customer retention and cohort value 
over the long term.

The Company continued to invest in  
offline marketing initiatives to complement 
its investment in marketing technology 
initiatives. During FY 2020, the Company 
signed new sports sponsorships with 
Atalanta B.C. in Italy, BSC Young Boys 
Football Club in Switzerland and Legia 
Warsaw in Poland. The Company also 
extended its existing sports sponsorships 
with Club Atlético de Madrid in Spain and 
the Plus500 Brumbies in Australia.

The Company’s dynamic and flexible 
approach to marketing is based on its ability 
to monitor and control its marketing and 
customer acquisition spend, ensuring 
marketing resources are efficiently targeted, 

294,728

New Customers  
on-boarded during FY 2020,   
up 223% from FY 2019

17

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statementsOur Vision  
and Strategy

Our four pillar roadmap 
to access long term 
growth and value

Plus500 Vision and Strategy
Plus500 aims to enable simplified, universal 
access to financial markets, as the Group starts 
to evolve from a technology company solely 
focused on CFDs to a multi-asset fintech  
group over time.

1

2

Robust financial foundation 
and functional infrastructure:

Powerful proprietary 
technology:

The Group's business model is built on a robust 
financial foundation, with a consistently high 
level of cash generation, a resilient balance 
sheet, a flexible and lean cost structure, and 
minimal capital expenditure requirements.

These strong financial dynamics, driven by a 
highly scalable and lean business model, have 
helped us to maintain industry-leading positions 
in a number of key markets. 

This business is also supported by a solid 
functional infrastructure, with an embedded risk 
management approach, rigorous compliance 
procedures and processes, supported by high 
calibre talent and expertise across a range of 
specialisms and geographies. 

Plus500 operates a proprietary technology 
trading platform for customers to trade CFDs 
internationally, which is also a key enabler  
for Plus500 to capture material revenue 
opportunities and a major driver of competitive 
advantage and commercial value.

Our technology powers our product, marketing 
capabilities and back office operations, providing 
a robust and agile platform for us to continue to 
innovate and develop our offering for customers. 

Our technology ensures that we have an 
unrivalled ability to rapidly respond to news 
and market events, as well as to any regulatory 
changes, even in today’s unprecedented and 
uncertain market environment.

18

Plus500 Ltd. 2020 Annual Report3

4

Customer-centric  
approach:

Significant potential 
growth opportunities:

Plus500 has maintained a consistent customer-
centric approach, supported by the well-established 
Plus500 brand, our strong market reputation and  
a high quality product. 

Importantly, as a result of the strength of our 
technology, we have been able to continue 
delivering a consistently high quality service for  
our customers, driving our engagement with them.

We have also continued to invest in our dynamic 
marketing technology engine, to on-board New 
Customers at an anticipated attractive return-on-
investment and to drive further retention. Together, 
these factors have ensured the development of  
a significant, loyal customer base over time. 

Future growth will be achieved by accessing 
multiple opportunities, through organic 
investment in the Group's technology and 
targeted acquisitions. To access future growth, 
the Group aims to:

•  Expand its CFD offering geographically: 

in new and existing markets;

•  Launch new trading products: in addition 
to CFDs, for example share dealing in 
selected markets;

•  Introduce new financial products, apart from 

trading; and

•  Deepen engagement with customers: 

continuing to develop the technology to attract 
customers, while maintaining a best-in-class 
customer experience to retain them over the 
long term. 

19

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statementsgrowOur Business  
Model

Resources and 
relationships

How we create and 
maximise value

Financial Capital
The Group has built a strong financial track 
record, maintaining a debt-free balance sheet 
since inception, with a lean and flexible cost 
structure. Read more on page 32

Regulators
Regulatory activity affects the environment 
within which Plus500 operates. 

Responding to market trends…

Unprecedented market 
environment: more 
frequent opportunities 
for customers to trade

Further automation & 
user-friendly technologies: 
greater accessibility to, 
and popularity of, digital 
channels by customers

Increasing interest 
in trading: size of the 
addressable market 
expanding

On-going regulatory 
scrutiny: barriers 
to entry for smaller 
players and continued 
customer protection

Human Capital
Human capital is a key element in the ongoing 
optimisation and management of the Group’s 
technology platform and its ability to recruit 
and retain customers. Read more on page 28

With a clear strategy…

Expand CFD offering 
geographically:

in new and existing markets

Technology
Plus500 operates its robust and agile trading 
platform which is based on its proprietary 
technology. Read more on page 14

Introduce new  
financial products:

apart from trading 

Launch new  
trading products: 

in addition to CFDs, for example 
share dealing in selected markets

Deepen engagement  
with customers:

continuing to develop the 
technology to attract customers 

Sponsorship Partnerships
Plus500 has sponsorship agreements with 
leading sports teams around the world, 
to support growth in brand awareness 
and brand recognition in key markets. 

Service Providers
Plus500 works in partnership with a number 
of providers which deliver services to support 
the Company in certain activities.

20

Underpinned by…

Comprehensive risk management

Sound governance

Proprietary risk management that 
incorporates real-time functionality risk 
management systems and trading 
threshold triggers to reduce risk

The Plus500 Board is comprised 
of a diversified and experienced 
group of individuals with extensive 
knowledge across a number of 
disciplines

Plus500 Ltd. 2020 Annual ReportOur robust and scalable 
business model creates 
value for our stakeholders

Value created in FY 2020 

How we share value

EBITDA

$515.9m

Net profit 

$500.1m

Operating cash conversion

106%

Shareholder returns

$278.3m

Customer deposits

$2.9bn

Growth in Active Customer base

117%

Shareholders and investors
Attractive returns through capital growth, ordinary and special 
dividends and share buybacks. Total returns in dividends and 
share buybacks since IPO in 2013 amount to approximately 
$1.2 billion 

Regulators
The Group contributes to round table discussions within 
the industry and holds regular dialogue with global regulators

Employees 
Providing rewarding careers, with opportunities for our people  
to achieve long term development and progression 

Customers
Customers enjoy a highly rated, robust and scalable, user-friendly 
trading platform with a leading position in the mobile space. 
Intuitive navigation and consistency minimises the learning 
curve between devices and improves user experience

Sponsorship partners
The cooperation of the Company with its sponsorship partners 
provides all parties with stronger brand recognition

Service providers 
Ongoing growth of the business ensures continued support  
of, and collaboration with, Plus500's service providers

21

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statementsKey Performance  
Indicators (“KPIs”)

“ Our KPIs are used to benchmark revenue 
generation and operating costs, and the 
effectiveness of the Company’s on-going 
investment in technology to maximise 
efficiency and returns on investment.”

Financial KPIs 

Non-financial KPIs

Revenue ($m) 

EBITDA ($m) 

ARPU ($) 

872.5

506.0

515.9

2,365

720.4

2,009

1,775

354.5

192.3

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What it is
The Group’s revenue is the income it 
generates through Customer Income 
and Customer Trading Performance.  

What it is
EBITDA is defined as earnings 
before interest, tax, depreciation 
and amortisation. 

What it is
ARPU is calculated by dividing the 
revenue by the number of Active 
Customers in the relevant period. 

Why we measure it
Revenue is a measure of the Group’s 
ability to maximise the strength of its 
technology, representing the total 
income generated from customer 
transactions in the relevant financial 
period.

2020 performance
Revenue of $872.5m                              
(FY 2019: $354.5m)

Why we measure it
EBITDA is a measure of the Group’s 
profitability and can be used to directly 
compare the Group’s profitability  
to that of other companies and  
other sectors. 

2020 performance
EBITDA of $515.9m                                
(FY 2019: $192.3m)

Why we measure it
This measure helps to provide an 
understanding of the average  
revenue we are generating on a 
customer-by-customer basis. 
This helps us to identify and  
optimise our customer acquisition 
strategies to deliver an attractive 
return-on-investment over time.

2020 performance
ARPU of $2,009                                        
(FY 2019: $1,775)

Customer Trading Performance – Gains/losses on customers’ trading positions

22

Plus500 Ltd. 2020 Annual Report 
Non-financial KPIs

Average User Acquisition Cost (AUAC) ($) 

Active Customers 

New Customers 

1,046

434,296

294,728

934

750

304,616

199,720

134,237

91,388

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2

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1
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2

0
2
0
2

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9
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0
2

0
2
0
2

What it is
AUAC shows the average cost of 
attracting a new customer and is 
calculated by dividing our total 
marketing expenses by the number 
of New Customers in the relevant 
period. 

Why we measure it
AUAC is a reflection of the marketing 
cost of recruiting new customers in the 
relevant period. 

2020 performance
AUAC of $750                                          
(FY 2019: $1,046)

What it is
Active Customers are customers 
who made at least one trade using real 
money (rather than trading through a 
demo account) on the trading platform 
in the relevant period.

Why we measure it
This measure reflects the level of 
customer activity on the trading 
platform during the relevant period.  
It is an indicator of how successful  
the Group is in attracting and retaining 
customers, with a view to delivering 
sustainable revenue and profits.

What it is
New Customers are customers who 
have deposited real money into their 
trading account for the first time.

Why we measure it
This metric tracks the number of  
new customers the Group attracts  
on a year-on-year basis. This helps  
us to understand the success of our 
technological capabilities. 

2020 performance
294,728 New Customers on-boarded 
(FY 2019: 91,388)

2020 performance
434,296 Active Customers 
(FY 2019: 199,720)

23

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statements 
Key Stakeholder 
Relationships

The Group aims to develop long-lasting  
and valuable relationships with its key 
stakeholders through open and consistent 
engagement and communication, with a view 
to ensuring their views and concerns are 
clearly understood by the Board and fully 
incorporated into the Board’s discussions  
and decision-making. 

CUSTOMERS 

Why we engage

We aim to ensure that Plus500 continues to provide a 
consistent, best-in-class service to our customers and that we 
continue to listen to our customers about their requirements 
and interests. This approach helps Plus500 to retain existing 
customers and attract new customers. In addition, we aim  
to ensure our customer care and protection is maintained, 
through educational tools and risk management features. 

How we engage 

We engage with customers through an omni-channel 
customer-centric approach. We provide a 24/7 customer 
support, which is available in multiple languages across 
a number of channels. 

We also provide customers with a range of educational and 
training tools to support them with their trading activities. 
Customers are able to use our free demo account on an 
unlimited basis, through which they can trial our service  
in a risk-free environment. 

In addition, we conduct customer surveys to better 
understand their views on Plus500’s service, so that 
we can continue to innovate and develop our product, 
based on customer feedback. 

Key focus areas

–  Consistent level of service delivery
–  Continued 24/7 customer service availability 
–  Further expansion of range of educational and training tools
–  Provision of negative balance protection and other 

embedded risk management features, to ensure customer 
care and protection is maintained

–  On-going customer surveys to ensure we remain  

cognisant of customer requirements 

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24

 
 
 
 
EMPLOYEES 

REGULATORS 

Why we engage

Why we engage

Regulatory oversight is an integral part of the Group’s 
business, as its regulated subsidiaries retain operating 
licences and are supervised by various regulators around 
the world, to ensure that we are offering our service 
within the appropriate regulatory rules and guidelines. 
Regulatory compliance procedures are constantly reviewed 
and enhanced, with a culture of compliance embedded 
within the business, including open and constructive 
communications with relevant regulatory bodies.

How we engage 

The Group communicates with regulators on an on-going, 
constructive and open basis and we participate in a  
number of regulators’ co-ordination groups. In addition,  
we contribute to public consultations issued by regulators 
on relevant industry matters. 

Key focus areas

–  Continued compliance with appropriate laws, global 
regulatory standards and industry best practices
–  Rapid implementation of regulatory changes, driven  

by our proprietary technology 

–  On-going communication with, and support of, regulators 
in current and potential future regulatory jurisdictions 

Organisational culture and employee well-being are critical 
in ensuring that our service is delivered to customers, 
through the on-going development of our technology by  
our employees, on a consistent, long term basis. With this 
in mind, the Group regards its talented and committed 
employees as its key asset to enable its technology. 

How we engage 

The Group undertakes regular evaluation processes for 
employees and provides competitive reward packages  
to attract and retain high quality employees. We encourage 
employees to participate in training, learning and development, 
and make them aware of possible career progression 
opportunities within the Group. We provide our people  
with a dynamic work environment, with high quality office 
facilities, and the opportunity to engage in a number of 
social activities and community engagement programmes. 
One of our Non Executive Directors, Steve Baldwin, is the 
workforce engagement representative on the Board to 
provide a channel through which employees can raise their 
views directly to the Board, informing the Board’s approach 
to supporting improvements in organisational culture. 
In 2020, Steve reported that employee engagement and 
satisfaction were high, with our employees appreciating  
the Group’s enhanced efforts to maintain their safety and 
well-being. 

Key focus areas

–  Consistent internal communication on developments 

within the Group and across our industry

–  Continued opportunities for training, learning, 

development and career progression

–  Continued communication of employee matters  

to the Board 

25

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statementsEngaging Key Stakeholder
Relationships  
continued

COMMUNITIES 

INVESTORS 

Why we engage

Why we engage

Engagement with local communities is crucial from  
social welfare and sustainability perspectives and, with  
this in mind, the Group continues to support its local 
communities. 

How we engage 

The Group participates in a number of projects to support 
and assist local communities and charities. These include 
on-going monetary contributions and the provision of 
resources and equipment to a number of charities, non-profit 
organisations, community centres and disadvantaged 
families in local communities. The Group also maintains 
strategic partnerships and alliances with community 
partners, including our on-going collaboration with top tier 
academic institutions, for example the Technion – Israel 
Institute of Technology, through which we participate in 
several innovation and entrepreneurship initiatives. 

Key focus areas

–  Continued financial donations 
–  On-going supply and provision of resources 

and equipment 

–  Further employee engagement in local community 

projects, on behalf of Plus500

– Continued focus on strategic partnerships with top tier                       
    academic institutions

Plus500 aims to provide fair, balanced and understandable 
information to investors and shareholders, to ensure their 
continued support of the Company. Maintaining a close 
connection to its shareholders through clear and transparent 
dialogue continues to be a major focus for the Group. 
The Company continues to seek ways in which to enhance 
its relationship with investors. 

How we engage 

An open dialogue with investors is achieved through 
one-to-one meetings, results presentations, conference 
attendance and group meetings, such as the Annual 
General Meeting. In addition, the Company produces  
a variety of investor-focused material, including annual 
reports, news published on the Regulatory News  
Service and investor presentations, which are available 
on a dedicated section of the Plus500 website. The Group 
recruited a dedicated Investor Relations professional  
to manage our investor engagement going forward. 

Key focus areas

–  On-going transparent dialogue with investors
–  Open lines of communication for shareholders
–  Regular collection of investor feedback and  

dissemination to the Board 

–  Executive management participation in investor- 

focused events and activities 

26

Plus500 Ltd. 2020 Annual ReportSERVICE PROVIDERS 

SPONSORSHIP PARTNERS 

Why we engage

Why we engage

Plus500 works with various service providers who support 
the Group with certain activities relating to the Plus500 
trading platform.

How we engage 

We build strong partnerships with service providers through 
an open two-way dialogue to ensure we can develop long 
term valuable relationships. 

Our relationships with our service providers include the 
on-going review and monitoring of their performance levels, 
to ensure that the Group is achieving quality and value from 
the provision of their services. Ultimately, this helps to build 
mutually beneficial relationships with our service providers.

Key focus areas

–  On-going informal and formal two way dialogue with  

our service providers

–  Continued fair treatment of service providers in our 

dealings with them 

– Payment of service providers in a timely manner

Plus500 continues to engage in sports sponsorship 
agreements to help drive brand recognition and further 
build brand awareness globally and in local markets. 
The Group has various sports sponsorship agreements in 
place with organisations who share the same core values 
as Plus500. These include Club Atlético de Madrid in Spain, 
the Plus500 Brumbies in Australia. Atalanta B.C. in Italy, 
BSC Young Boys Football Club in Switzerland and Legia 
Warsaw in Poland.

How we engage 

We maintain a positive two way relationship with the teams 
which we sponsor. This is driven by factors such as on-going 
online and offline marketing campaigns and the prominence 
of the Company logo on team jerseys and other related 
sports media. 

These factors help to ensure a mutually beneficial 
relationship, enhancing both Plus500 and the brands  
which we sponsor.

Key focus areas

–  Continued two way dialogue
–  Potential brand awareness opportunities for the Group 

27

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statementsOur approach to 
Environmental, Social 
and Governance 
(“ESG”) matters

Our technology and performance are only  
as strong as the people behind it. With around 
400 people spanning eight offices globally,  
our high calibre talent enables flexible trading.

Plus500 remains dedicated to operating responsibly 
and sustainably in all aspects of its business and believes 
this approach is both its duty and an essential part of 
effective management. Plus500 is committed to a range  
of ESG initiatives to create tangible value for our people, 
customers, local communities and charities and the 
Company’s shareholders. Our core values in this area are:

•  Putting our customers and stakeholders first

•  Leading the industry by delivering an innovative, 

high quality product

•  Maintaining a dynamic and creative work environment

During 2020, the Board established an ESG Committee 
with the objective of regularly reviewing the Group’s activities  
in these areas and aligning them with best practice. 
An introduction to the ESG Committee by Daniel King, its 
Chairman, can be found on page 59 of this Annual Report. 

Materiality Assessment 

The ESG Committee initiated a materiality assessment to 
identify key ESG priorities and risk factors, to help establish 
a framework for the Group’s future approach in these  
areas and, ultimately, to increase the Group’s resilience over 
the long term. The assessment was prepared in conjunction 
with a third-party specialist ESG consultancy, to ensure 
independent verification of the process. 

A range of external sources were used as reference points 
for this assessment, including internationally accepted 
standards and frameworks, such as SASB (Sustainability 
Accounting Standards Board) and GRI (Global Reporting 
Initiatives), industry trends, as well as market best practice 
and investor sentiment on ESG matters. The insights  
that formed the basis of the assessment were developed 
following a series of internal and external interviews on 
Plus500’s exposure to ESG risks and opportunities, 
conducted by the specialist ESG consultancy and 
Plus500 representatives.

The matrix on the following page shows Plus500’s material 
ESG issues against their importance to external stakeholders 
and to Plus500. In-line with best practice, Plus500 has also 
considered its current level of influence over these issues. 
This will help to structure the Group’s approach in 2021.

Overall, there were several consistent themes that emerged 
from the interviews, with the most material matters for 
Plus500 identified as follows:

•  Customer care and protection: ensuring customers remain 
protected from, and well informed of, the risks of trading 
CFDs. This was seen not only as a specific risk to Plus500, 
but also across the industry, in relation to regulation 
around customer care and protection; 

•  Information and data security: ensuring that Plus500’s 
technology remains highly secure and immune from 
breaches of privacy, particularly around personal 
information and data;

•  Systems infrastructure: maintaining a robust systems 

infrastructure, with embedded risk management features 
and in-built redundancy, to ensure that Plus500 customers 
receive a consistent level of service;

28

Plus500 Ltd. 2020 Annual Report•  Leadership and governance: Plus500 must remain in 

Organisational culture

compliance with applicable governance requirements and 
regulations. Investors were particularly interested in this 
area, with a specific focus on Board composition and 
diversity, and ensuring that Plus500 remuneration policy  
is aligned with long term shareholder interests; and

•  Organisational culture: employee welfare and development, 
to ensure that Plus500 continues to attract and retain high 
quality talent. 

ESG in 2020 

Notwithstanding the Group’s Materiality Assessment 
and its coming role in future strategy, Plus500 takes 
seriously its role as a responsible business and is already 
taking significant steps to mitigate many of these risks, 
partly through continued engagement with key stakeholders. 
The Risk Management Framework and Key Stakeholder 
Relationships sections of this Annual Report outline how  
the Group is mitigating these risks in more detail. 

Our commercial success depends on the ability of our  
people to continue to excel with the development of our 
technology for our customers. With this in mind, we strive  
to maintain a culture in which our highly talented people  
can thrive, develop and engage with management and  
fellow colleagues. 

Plus500 operates in an entrepreneurial, innovative 
environment with a culture that creates continuous 
improvement in employee development and ultimately 
leads to enhancements in the capability of our technology. 

In a highly competitive technology market, we offer our 
people rewarding careers with opportunities for training, 
development and career progression. We are committed 
to fair wages for all employees and we enable them to 
participate in our success through competitive reward 
packages, alongside share-related benefits that are linked 
to the financial and operational performance of Plus500.

We are committed to equal opportunity in employment and 
to creating, managing and valuing diversity in our workforce. 
We maintain an Equality and Diversity Policy with respect to 
hiring, promotion, compensation, training and assignment 
of responsibilities, termination, or any other aspect of the 
employment relationship.

ESG materiality matrix – assessing the importance of risks for Plus500 and for external stakeholders

H
G
H

I

l

s
r
e
d
o
h
e
k
a
t
s

l

a
n
r
e
t
x
e
o
t
e
c
n
a
t
r
o
p
m

I

Customer care
and protection

Information and
data security

Systems infrastructure

Leadership and governance

Organisational culture

Marketing & advertising

Emissions

Diversity and
equal opportunity

Fair business

Market abuse

Anti-bribery 
and corruption

Employee wellbeing

Community
investment

Energy management

Labour practices
and human rights

Employee training
and education

W
O
L

LOW

Importance to Plus500

Key ESG issue

Plus500’s influence over issue: 

High 

Moderate 

HIGH

29

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statements 
 
 
Our approach  
to ESG matters
continued

Employee wellbeing and human rights

We are fully committed to the health, safety and wellbeing 
of our people and we aim to provide them with the most 
optimal conditions to support a healthy and balanced work 
environment. We encourage our people to make use of our 
office facilities and to participate in organised social activities, 
which include access to a private gym, yoga classes, team 
retreats, a varied library, a fully equipped kitchen and other 
benefits and social events. 

In FY 2020, the Group provided continuous support to 
employees globally to help them tackle the day-to-day 
challenges that emerged as a result of the COVID-19 
pandemic. These included increased support for home 
working, guidance on wellbeing issues and flexibility 
around childcare and family support.

Plus500 is committed to maintaining high ethical standards 
and protecting human rights across its operations and supply 
chain. The Company’s Human Rights and Modern Slavery 
Statement pursuant to Section 54 of the UK Modern Slavery 
Act 2015 can be found on the Company’s website. 

Employee diversity

Our people come from diverse backgrounds and we ensure 
that all our employees, both prospective and current, are 
given access to equal opportunities. All employees, whether 
they are part-time, full-time, or temporary, will be treated 
fairly and with respect.

We are committed to:

•  Creating an environment in which individual differences 

and the contributions of all team members are recognised 
and valued

•  Creating a working environment that promotes dignity 

and respect for every person

•  Not tolerating any form of intimidation, bullying, or 

harassment, and to discipline those that breach the policy

•  Ensuring availability of training, development and 
progression opportunities for all of our people

•  Promoting equality in the workplace

30

•  Encouraging anyone who feels they have been subject  

to discrimination to raise their concerns and to take those 
concerns seriously

•  Regularly reviewing all employment practices and 

procedures so that fairness is maintained at all times

The Equality and Diversity Policy is monitored and reviewed 
annually by the Board to ensure that equality and diversity 
is continually promoted in the workplace.

Gender equality 

We are committed to the progression of our talented 
women at Plus500 and we are encouraged that our female 
representation across the Group is relatively strong. 
Our gender diversity statistics as of 31 December 2020 
are as follows:

AS OF 31 DECEMBER 2020

Board

Senior management

MALE

6 (75%)

15 (65%)

FEMALE

2 (25%)

8 (35%)

All Employees

180 (48%)

197 (52%)

TOTAL

8

23

377

Senior management in the above table includes Executive 
Directors and the first layer of management below. 

At the start of FY 2021, gender diversity at the Board level 
was improved further, with the appointments of Sigalia 
Heifetz as a Non-Executive Director and Tami Gottlieb as an 
External Director and a Non-Executive Director. Consequently, 
as of the date of the Annual Report, female representation 
on the Board comprised 44%. These appointments not only 
continue to diversify the Board’s gender composition, but 
also further expand the range of the Board’s expertise and 
experience. Plus500 believes that diversity across the  
Board and the Group is an important element in maintaining 
competitive advantage and effective governance, as well  
as mitigating the risk of a “group think” culture. More 
information on the Board’s Equality and Diversity Policy  
can be found on page 53 of this Annual Report.

Plus500 Ltd. 2020 Annual ReportAnti-bribery and anti-corruption

As a UK listed company we are subject to the 2010 UK 
Bribery Act and, as an Israeli-incorporated company, we  
are also subject to anti-bribery and anti-corruption provisions 
under Israeli corporate law. Plus500 operates a zero tolerance 
approach to bribery and corruption. The Company’s  
Anti-Bribery Policy ensures it conducts all business in an 
honest, ethical manner whilst acting professionally and 
fairly with integrity in business dealings and relationships. 
This policy applies to all our people, as well as, consultants, 
contractors, trainees, seconded staff, homeworkers, 
casual workers and agency staff, volunteers, interns, 
agents, sponsors, or any other person associated with us, 
or any subsidiaries or their employees, wherever located.

This policy covers:

•  Bribes;

•  Gifts, hospitality and expenses;

•  Facilitation payments;

•  Third party suppliers or agents;

•  Client entertainment and benefits;

•  Political contributions; and

•  Charitable contributions.

The prevention, detection and reporting of bribery and 
other forms of corruption are the responsibility of all of us. 
All individuals are required to avoid any activity that might 
lead to, or suggest, a breach of the policy. Internal control 
systems and procedures are subject to regular audits to 
provide assurance that they are effective in countering 
bribery and corruption.

Training on the Anti-Bribery Policy forms part of the 
introduction process for all of our new recruits. All of our 
people receive regular, relevant training on how to implement 
and adhere to the policy and are asked to formally confirm 
compliance with the policy on an annual basis.

The Board’s Regulatory & Risk Committee reviews the 
implementation of the Anti-Bribery Policy. Every year the 
Committee considers the policy’s suitability, adequacy 
and effectiveness.

Customer care and protection 

Customer care and protection is an important matter across 
the industry. Plus500 continues to ensure this remains a key 
priority, particularly given increasing regulatory scrutiny in 
this area. 

The Company is making strong progress in this regard, in 
particular to educate and inform customers of the risks 
involved in CFD trading, through prominent risk warnings and 
an increasing number of educational features on its platform. 

Measures such as negative balance protection and 
maintenance margin protection, embedded in Plus500’s 
technology since the inception of the Company, remain 
crucial in ensuring customers are well protected. 

The Group continues to ensure compliance with global 
regulatory standards in this area and remains well 
positioned for any potential future regulatory changes.

Community engagement

We encourage our people to get involved and contribute  
to the community they live in. Workforce social initiatives  
are being supported by our Social Responsibility and 
Community Relations Committee comprised of workforce 
volunteers, which oversees the planning and performance  
of relevant activities. During the COVID-19 pandemic, the 
Company provided a monetary donation to a hospital in  
the local community, funded the purchase of critical care 
medical equipment and provided food packages, supplies 
and IT equipment to disadvantaged families in local 
communities, non-profit organisations and charities. 

The Group participated in a number of other projects in 
FY 2020 to support and assist local communities, charities  
and the Group’s employees during the year. These included 
on-going monetary contributions to various charities, 
including the Australia Bushfire Relief. 

Plus500 also maintains strategic partnerships and alliances 
with community partners, such as our ongoing collaboration 
with top tier academic institutions like the Technion – 
Israel Institute of Technology, participating in innovation 
and entrepreneurship initiatives. 

Impact on the environment

We conduct our business using an online technology 
platform and therefore we have a relatively low environmental 
impact. Nonetheless, we are committed to managing our 
environmental impact and are fully aware that by considering 
the environment in our decision-making, particularly around 
technology adoption and office selection, we can minimise 
our impact. 

Despite our relatively small emissions footprint, we aim to 
continually assess and review climate-related risks and 
opportunities, with a view to improving our environmental 
performance. Elements under review include waste 
management and recycling programmes. We are also 
examining potential avenues to reduce our greenhouse gas 
emissions to net zero. 

We recognise the significance of climate change for all 
businesses and we are aware of the recommendations of the 
Task Force on Climate-related Financial Disclosures (TCFD). 
In FY 2021, we will be giving careful consideration to how 
we can report against the TCFD framework appropriately, 
starting in the FY 2021 Annual Report, with oversight from 
the ESG Committee.

“ Plus500 remains committed to 
operating responsibly and sustainably 
in all aspects of its business.”

31

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statementsFinancial  
Review

Elad Even-Chen 
Chief Financial Officer

“ Our excellent financial 
performance in 2020 was 
driven by the strength 
and differentiation of our 
technology platform, which 
demonstrated an unrivalled 
ability to respond rapidly 
to news and market events.”

32

Revenue:

$872.5m

(FY 2019: $354.5m)

EBITDA:

$515.9m

(FY 2019: $192.3m)

Net profit:

$500.1m

(FY 2019: $151.7m)

Operating Cash Conversion:

106%

(FY 2019: 88%)

Plus500 Ltd. 2020 Annual ReportIn the context of an unprecedented market 
environment, Plus500 delivered a record 
financial performance in FY 2020, with 
outperformance across all key metrics.

Revenue and EBITDA

Net financial income

The Group generated total revenue of $872.5m in FY 2020 
(FY 2019: $354.5m). The underlying performance of the 
business remained robust, driven by the extremely high 
volume of customer trades throughout the year, with 
Customer Income increasing to $997.5m (FY 2019: $382.4m). 
This was offset by Customer Trading Performance1 which 
was $(125.0m) in FY 2020 (FY 2019: $(27.9m)). Customer 
Trading Performance is expected to be broadly neutral  
over time, as evidenced by the Group’s performance in  
recent years.

Driven by this growth in revenue, and supported by the 
Group’s lean and flexible cost base, EBITDA for FY 2020 
was $515.9m (FY 2019: $192.3m). This EBITDA performance 
was achieved despite the Group’s heightened investment in 
its marketing technology during the year to on-board New 
Customers at an anticipated attractive return-on-investment. 
EBITDA margin in FY 2020 was 59% (FY 2019: 54%). 

Our cost base

Costs remained well controlled during the year and 80%  
of the Group’s costs were variable (FY 2019: 71%), with the 
Group maintaining a flexible cost base. The Group’s variable 
costs remain positively correlated to enhanced performance 
and higher volumes, including marketing investment and 
payment processing expenses. 

With the level of New Customers during FY 2020 increasing 
by 223% to a record level, marketing costs increased by 
131% to $221.1m while AUAC was substantially lower at 
$750. We will continue to invest in our dynamic marketing 
technology to ensure that Plus500 is able to capture 
opportunities to drive future anticipated attractive return-on-
investment. In addition, the Group continues to expect that 
AUAC will rise steadily over time as its customer profile 
continues to shift to higher value customers. 

Total Selling, General and Administrative expenses increased 
by 118% to $358.9m during the year (FY 2019: $164.4m), 
driven mainly by marketing investment and processing 
expenses, to support an enhanced performance and higher 
platform usage during the year. 

Net financial income amounted to $9.7m in FY 2020 
(FY 2019: net financial expenses of $0.8m), predominantly 
due to foreign exchange and translation differences, in 
addition to interest received related to fixed deposits and 
tax rebates. A substantial proportion of the Group’s cash 
is held in US dollars in order to provide a natural hedge, 
thereby reducing the impact of currency movements on 
financial expenses. 

Group’s Corporation Tax status 

During the year, the Company became one of the first 
companies to receive approval from both the Israeli Tax 
Authority (“ITA”) and the Israeli Innovation Authority (“IIA”) 
under the new tax regime, recognising the Company as 
a "Preferred Technological Enterprise" (“PTE”). 

Consequently, the Plus500 Ltd. corporation tax rate for  
FY 2017, FY 2018, FY 2019 and FY 2020 was reduced from 
24% in FY 2017 and from 23% in the following financial  
years to 12% in each of these years. Subject to the Company 
complying with statutory thresholds, the Company’s 
Corporation Tax rate is expected to remain at 12% for 
FY 2021. 

Over $150m of initial repayments and cash savings are 
expected to be delivered, the majority of which has already 
been received, either through cash savings in respect of 
FY 2020 or through tax rebates including a c.$47m rebate 
received from the ITA in H2 2020, an additional c.$30m 
already received in Q1 2021 and a further rebate, of c.$35m, 
expected to be received later in FY 2021. 

In addition, the withholding tax rate applicable for dividends 
has been reduced from 25% to 20%. This has been applicable 
since the final dividend for FY 2019 and will continue to be 
applicable for future dividends, up to FY 2021.

Net profit and earnings per share

Net profit for the year was $500.1m (FY 2019: $151.7m). 
Due to the Company’s recognition as a PTE, the net profit 
for FY 2020 was higher by $85.2m than the net profit would 
have been ($414.9m) had the Company not received this 
tax accreditation. 

Earnings per share for the year increased by 249% to $4.71 
(FY 2019: $1.35), driven by the Group’s improved operational 
and financial performance and the reduction in tax rate. 

1.  Customer Trading Performance – gains/losses on customers’ trading positions

33

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statementsFinancial  
Review  
continued

Balance sheet and cash generation 

As of 31 December 2020, total assets increased by 96% 
to $620.2m, compared to $316.9m as of 31 December 2019, 
with equity of $555.6m representing approximately 90% of 
the balance sheet (31 December 2019: $284.1m). 

In addition, the Board initiated a new share buyback 
programme in 2021 to acquire up to $25.0m of the 
Company’s shares. Subject to the completion of this 
programme, the resulting total distribution to shareholders 
for FY 2020 amounts to $278.3m¹.

During FY 2020, the Company executed its existing share 
buyback programmes, with 5,584,528 Ordinary Shares 
purchased during the year, amounting to a total of $88.8m, 
at an average share price of £12.66.

The Company’s previous shareholder return policy was 
to return at least 60% of net profits to shareholders as 
a normal return on a half yearly basis, with at least 50% 
of this distribution being made by way of dividends. 

However, given the substantial and clear growth 
opportunities currently available to the Group, the Board 
concluded that the profile of its capital allocation policy 
should be more weighted towards investment in future 
growth and on driving business continuity, as the business 
looks to increase its scale to capture and optimise the 
available growth opportunities. 

Consequently, the Board updated its shareholder returns 
policy in February 2020 to ensure greater flexibility for future 
investment. The Company will now be returning at least 50% 
of net profits to shareholders through dividends and share 
buybacks, with at least 50% by way of dividends. As with the 
previous policy, shareholder returns related to the new policy 
will continue to be based on a 23% corporate tax rate, for 
both future interim and final dividends. In addition, the Board 
will continue to consider paying special dividends at each 
year end.

Elad Even-Chen
Chief Financial Officer
24 March 2021

The Group remains highly cash generative, supported by 
the relatively low levels of capital expenditure as a result 
of its automation and technological capabilities, with 
106% operating cash conversion achieved during FY 2020 
(FY 2019: 88%). Cash generated from operations during 
the year was $546.6m (FY 2019: $170.1m). 

During the year, the Group utilised $88.8m of cash in 
executing its existing share buyback programmes. 
In addition, $141.6m was paid in dividends to shareholders 
(FY 2019: share buyback programme totalled $47.2m and 
dividends paid to shareholders were $101.1m). The Group 
continued to be debt-free, as it has been since its inception  
in 2008, with cash balances and cash equivalents at the  
end of FY 2020 significantly increasing to $593.9m  
(FY 2019: $292.9m). 

Presentation of currencies

The Consolidated Financial Statements are presented in  
US dollars, which is the Group’s functional and presentation 
currency. Foreign currency transactions and balances in 
currencies different from the US dollar are translated into the 
US dollar using the exchange rates prevailing on the dates 
of the transactions or at the balance sheet date.

Shareholder returns

The Board has declared in respect of H2 2020 total 
shareholder returns of dividend and share buyback of 
$110.0m, in addition to the total shareholder returns for  
H1 2020 of $168.3m. 

Shareholder returns include a final dividend for the year 
ended 31 December 2020 of $55.6m, representing  
$0.5422 per share (final dividend 2019: $0.3767 per share) 
and a special dividend for the year ended 31 December 2020 
of $29.4m, representing $0.2870 per share. Both dividends 
had an ex-dividend date of 25 February 2021, with a record 
date of 26 February 2021, and a payment date of 12 July 
2021. This makes a total dividend for the year of $186.0m, 
representing $1.7823 per share (total dividend for 2019: 
$0.6501 per share).

The special dividend is directly related to the benefits of the 
change in tax rate from the Israeli statutory rate of 23% to 
12%, following the Company’s successful accreditation as 
a PTE by the IIA and ITA, as outlined above. 

1.   The actual dividend to be paid by the Company on the dividend payment date will be less than initially estimated since the Company repurchased additional Ordinary Shares between the 

date of dividend declaration and the record date of the dividend, which Ordinary Shares are held in treasury and not entitled to dividend payment.

34

Plus500 Ltd. 2020 Annual ReportRisk Management 
Framework

“ The Group has developed a 
comprehensive risk mitigation 
plan, to control exposures and 
provide robust solutions.”

Assessing and  
managing our risks

The Group maintains a robust, customer-centric approach 
to the management and control of risks, which is fully 
embedded within the Group’s technology and its day-to-day 
operating procedures. 

Furthermore, the Group has developed a comprehensive 
risk mitigation plan, to control exposures and provide 
robust solutions. These procedures comprise of a range 
of measures including corporate policies, operating rules, 
systematic reporting, external audits, internal audits, 
self-assessment and continuous monitoring by the 
Regulatory & Risk Committee, the Board and 
executive management.

Risk governance framework

The financial, market and regulatory environments in  
which Plus500 operates inherently expose it to a number  
of strategic, financial and operational risks. The Group 
recognises the importance of understanding and managing 
these risks and has determined levels of risk that it believes 
are efficient. Policies and procedures have been developed  
within a robust risk management framework that attempts  
to minimise various risks, including market risk.

Plus500’s target customer base is exclusively individual 
customers and the trading platform is not available to 
institutional or corporate traders. As a result, Plus500  
has a low customer concentration and therefore does not 
rely on trading activity from a small number of very large 
customers – the largest customer in FY 2020 contributed 
less than 1% of total Group revenue.

Additionally, the Group's risk management framework 
ensures that risk exposures are strictly limited. The Group 
employs a combination of real-time monitoring technology 
and predefined limits to ensure risk is effectively managed. 
In addition, at the start of FY 2021, the Group initiated 
targeted hedging, on a limited basis, with a view to reducing 
market risk. This focused approach will continue to be 
deployed in certain circumstances going forward, as and 
when appropriate. 

Plus500 monitors trading levels and exposure limits 
(for example by customer, instrument and asset class), 
and credit risk is limited by having all customers accounts 
pre-funded. The Group also offers negative balance 
protection and a margin close-out policy to all of its 
customers on a global basis.

35

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statementsRisk Management 
Framework  
continued

While the unprecedented market conditions experienced in 
FY 2020 and in FY 2021 to date are resulting in short term 
fluctuations in Customer Trading Performance, the Group 
continues to expect that contribution from this revenue 
component will be broadly neutral over time. 

As per Plus500’s business model, revenues are mainly driven 
by the volume of trades executed on its trading platform 
and the associated Customer Income. Since the Company’s 
IPO in 2013, Customer Income has accounted for 
approximately 97% of Group revenues.

Governance

The role of the Board
The Board is ultimately responsible for the risk strategy, 
having developed a Risk Governance Framework, which is 
regularly reviewed and assessed by the Board, particularly 
with regards to current and emerging risks.

The Board believes the robust, technology-driven risk 
management systems of the Group are a key competitive 
strength and an important factor in its revenue generation. 
The implementation of the risk strategy is delegated to 
management under the more detailed supervision of the 
Regulatory & Risk Committee.

The role of the Regulatory & Risk Committee
The Regulatory & Risk Committee receives updates from 
management on risk, compliance and regulatory issues 
and reviews the related internal systems.

The Regulatory & Risk Committee is responsible for 
reviewing relationships with the regulatory authorities and 
reviewing the adequacy and quality of the Group’s systems 
and procedures for compliance with regulatory requirements 
where the Group is regulated and in other jurisdictions where 
the Group has a significant market presence. The Regulatory 
& Risk Committee also has responsibility for reviewing the 
Group's most significant risks to the achievement of 
strategic objectives and reviewing the Group's risk policy.

Lines of defence

Within the Risk Governance Framework, three lines 
of defence are created through:

•  Front-line risk management processes

•  Regulatory compliance

•  Independent assurance provided by internal audit

First line of defence
The first line of defence consists of front-line risk 
management processes operated by management within 
the day-to-day trading activities of the Group’s business.

There are three elements to the management of day-to-day 
trading risk:

a. Financial Risk Limitation Policies

 The Group has developed proprietary risk management 
systems that incorporate various real-time financial 
risk limits.

b. Trading Limits

 i.  Customer limits

 Monetary limits are placed on a customer’s:

 (a) Exposure to any single instrument;

 (b) Aggregate open positions as a whole; and

 (c) Aggregate deposit amounts.

 Customer limits are determined with reference to, 
amongst other things, a customer’s credit score, 
trading history, location and other due diligence results.

ii.  Group limits

 Monetary limits are also placed on the Group’s exposure 
to individual instruments. These limits are set according to, 
amongst other things, the asset class, the size, the liquidity 
and the beta (volatility) of the underlying instrument. In each 
case, when these limits are reached the trading platform 
automatically ceases to accept trades from the relevant 
individual or on the underlying instrument until such time as 
exposure levels fall below the relevant threshold(s) or such 
threshold(s) are reviewed and amended.

“ The Group has 
developed proprietary 
risk management 
systems that incorporate 
various real-time 
financial risk limits.”

36

Plus500 Ltd. 2020 Annual Report 
 
 
 
 
 
 
 
 
c.  Hedging

 To further manage risk the Group has a hedging approach 
in place which would, in extremis, mitigate exposure of the 
Group as a whole beyond certain thresholds. In FY 2021, 
the Group implemented targeted hedging, executed so far 
on a limited basis, with a view to reducing market risk. 
This focused approach will continue to be deployed in 
certain circumstances going forward, as and 
when appropriate. 

Second line of defence
A strong compliance function is in place in all of the Group's 
regulated subsidiaries. The Board continues to develop the 
Group’s compliance policies in line with each of the regulatory 
environments in which the Group’s offering is available.

Third line of defence
The third line of defence, independent assurance, 
is provided by internal audit.

The role of the internal auditor is to examine, among other 
things, the Company’s compliance with applicable law and 
orderly business procedures. In accordance with the Israeli 
Companies Law 5759-1999 (the "Companies Law") the internal 
auditor is appointed by the Board on the recommendation  
of the Audit Committee, which also oversees the internal 
auditor’s work plan, monitors its activities and assesses its 
performance. Pursuant to the Companies Law, the internal 
auditor may be an employee of the Company but may not  
be an interested party or office holder, or a relative of any 
interested party or office holder and may not be a member 
of the Company’s external auditor or its representative.

The Company’s internal auditor is Brightman Almagor Zohar 
& Co. (Deloitte Israel) a member firm of Deloitte Touche 
Tohmatsu Limited.

Compliance with applicable regulations is also provided by 
local advisors in the main territories that the Group operates 
in, and advice on the regulatory regime is considered when 
planning new licence applications.

Internal controls

The Board has overall responsibility for the Group's systems 
of internal control and for monitoring their effectiveness. 
Although no system of internal control can provide absolute 
assurance against material misstatement or loss, the 
Group's systems are designed to provide the Board with 
reasonable assurance that issues are identified on a timely 
basis and dealt with appropriately.

The Group's key internal financial control procedures include:

•  A review by the Board of actual results compared with 

budget and forecasts;

•  Reviews by the Board of year-end forecasts;

•  The establishment of procedures for acquisitions, capital 

expenditure and expenditure incurred in the ordinary 
course of business;

•  The appraisal and approval of proposed acquisitions 

outside of the ordinary course of business by the Board;

•  The detailed budgeting and monitoring of costs 
incurred in the development of new products;

•  A review of day-to-day management controls and 
test of operating effectiveness of key controls;

•  An annual review of the internal controls system;

•  A regular review of risk limits, with a view to conducting 
targeted hedging to reduce market risk, as and when 
appropriate;

•  The reporting to, and review by, the Board on changes 
in legislation, regulatory requirements and practices 
within the sector, accounting and regulatory and legal 
developments pertinent to the Group; and

•  The appointment of experienced and suitably qualified 
staff to take responsibility for key business functions to 
ensure maintenance of high standards of performance.

Risk assessment and review

During FY 2019, the Board carried out a robust assessment 
of principal and emerging risks facing the Group and how 
these risks are managed or mitigated in accordance with 
Provision 28 of the Code. Principal risks are considered those 
that would threaten its business model, future performance, 
solvency or liquidity. These are outlined below and details of 
financial risks and their management are set out in note 24 
to the Consolidated Financial Statements. During FY 2020, 
the Board assessed, and continues to assess, emerging  
risks but has not identified any emerging risks that have not 
already been captured as principal risks through the Group's 
risk assessment process. 

The annual and ongoing elements of the Group’s risk 
management processes are controlled by an established 
risk identification, assessment and monitoring process.

The risk assessment process identified certain risks 
which were narrowed down into major risks monitored  
by the executive management and the Regulatory & Risk 
Committee, then further consolidated into nine principal  
risks closely monitored by the Board.

Throughout 2020 and up to the date of this report, the Board 
has reviewed the effectiveness of the Group’s internal controls 
system. As a result of this review, the Board considers that the 
measures that have been or are planned to be implemented, 
complement the Group's risk management framework and  
are appropriate to the Group’s circumstances, covering all 
controls, including financial and operational controls and 
compliance with applicable laws and regulations.

37

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statements 
Risk Management 
Framework  
continued

RISK

DESCRIPTION

MANAGEMENT AND MITIGATION

Business and strategic risks

Legal and  
jurisdictional  
risk

Regulatory risk

The risk that changes in the legal and 
regulatory frameworks in which the Group 
currently operates could adversely affect 
its performance

•  Diversification of jurisdictions in which the Group offers 

its services

•  Monitoring legal and regulatory developments and taking 

actions to remain in compliance

Regulatory changes could result in the product 
offering becoming less profitable, restrictions 
on the product marketing, or a ban on the 
product offering in one or more of the countries 
in which the Group operates

•  Monitoring market and regulatory sentiment, developments 

and advice from compliance functions on actual and possible 
changes and taking remedial action

•  Maintaining an open and robust dialogue with regulators

Customer care  
and protection risk

The risk that a lack of customer care and 
protection by the Company could negatively 
impact customer welfare, particularly in relation 
to compliance with regulations on this issue

•  Continued efforts to educate and inform customers of the 

risks involved in CFD trading, through required risk disclosures, 
educational features and by offering an unlimited and free 
demo account

•  Negative balance protection has an on-going feature of the 
Plus500 platform since inception. This guarantees that 
maximum losses of all customers are limited to the amount  
of their deposits. 

•  Other risk management features, including margin close-out  

policy, are also embedded with Plus500’s technology

•  Assessment of potential customers prior to and during the 

completion of the on-boarding process 

Financial risks

Business risk

The risk of a commercially adverse impact 
on the business resulting from:
•  The Group’s strategic decision making failing  
to seize business opportunities or react to 
changes in the market. This risk may result 
in damage or loss, financial or otherwise, 
to the Group as a whole

•  The risk that a third-party organisation 
on which the Group relies significantly 
will inadequately provide or fail to deliver 
its outsourced activities or contractual 
obligations to the standard required

•  Robust governance, challenge and oversight
•  Managing the Group in line with the agreed strategy,  

policies and risk appetite and periodic reviews of such 
assumptions compared to developments in the markets, 
business and regulation

•  Developing redundancies for material services provided by 

third parties by having secondary providers and alert systems, 
as well as automated processes to operate redundancies

•  Due diligence performed on service providers
•  Service level agreements in place and regular monitoring  

of performance

•  Input from best-in-class advisors involved in decision-making 

process of strategic developments and initiatives

Market risk

The risk of exposure to the market.
The market risk is mainly comprised 
of the following main factors:
•  Price movements
•  Foreign currency exposures

The Group manages market risks by steering/balancing natural 
hedge and the Group risk tolerance. Market risk is mitigated by:
•  The Group's proprietary technology platform which enables 
real time position monitoring and alerts to help the Group to 
constantly manage market exposure and adjust its controls
•  Defining daily/weekly/monthly Group market risk limits for 

each financial market or instrument

•  If predetermined limits are exceeded, the Group takes appropriate 

actions to reduce exposure 

•  Targeted hedging is conducted on a limited basis, as appropriate

38

Plus500 Ltd. 2020 Annual ReportRISK

DESCRIPTION

MANAGEMENT AND MITIGATION

Financial risks continued

Credit risk

The risk of clients or counterparties failing to 
fulfil contractual obligations and/or settlements 
resulting in financial loss, specifically:
•  Client credit risk: 

Leveraged trading can result in client trading 
losses exceeding available funds in their 
account (mainly due to sharp market 
movements); such losses are absorbed by 
the Group (negative balance protection has 
always been offered to all the Group’s 
customers, in all markets and across all 
underlying assets)
•  Institutional credit risk: 

The risk that financial counterparties will  
not meet their obligations, risking both client 
and Group assets

•  Client Credit Risk: 

The Group has a “no-credit” policy in which customers can only 
fund their accounts from their own resources, with all accounts 
being pre-funded. Customers can set a wide range of loss risk 
mitigation tools such as alerts and stops features

•  Institutional Credit Risk: 

The Group engages only with prominent, high ranked and 
well-established financial institutions for the holding of its 
own assets and in order to meet its regulatory obligations to 
safeguard client money in segregated accounts. The Group 
periodically reviews its engagements with such financial 
institutions to make sure they continue to operate within the 
applicable standards and also diversify the Group’s assets 
across those financial institutions to reduce risk

Liquidity risk

The risk that there is insufficient available 
liquidity to meet the financial liabilities of 
the Group

The Group utilises liquidity forecasts to identify potential risks. 
These forecasts incorporate the impact of all liquidity regulations 
in force in each jurisdiction and other hindrances to the free 
movement of liquidity around the Group. Key issues affecting 
the Group’s liquidity are discussed with the Board

Operational risks

Operational risk

The risk of enduring losses resulting from 
inadequate or failed internal processes due to 
people, failed technology deployment, adoption 
and innovation, external events (such as natural 
disasters, major utilities or infrastructure failure 
etc.) or the inability to attract and maintain 
competent staff which the Group requires for 
operational purposes

•  Business and regulatory sign-off of processes and procedures 

to ensure business efficiency and regulatory compliance

•  Invest in system development to improve process automation
•  Monitoring, quality checks and robust analysis of performance 

to identify errors, inefficiencies, underlying causes and 
mitigation plans

•  Centralised operations – to enable rapid implementation 

of business innovation, adjustments to business and regulatory 
changes, monitoring and maintaining high standards and 
cost-efficient structure

•  Centralised technical operations, to ensure Group-wide 

monitoring, issue handling and analysis

•  Unified IT strategy focused on performance and growth
•  Continuous development efforts towards operational risk 
framework to ensure risk recognition and timely control

•  Recruitment of highly competent employees and developed 

employee retention programmes, with enhanced staff training 
and oversight

•  Additional support through Google Cloud services, providing 

further flexibility, security and scale to our platform 

•  The Group has a clear business continuity plan, ensuring 

quick recovery and cover for both IT and operational aspects 
(connectivity, Distributed DoS Attacks, unresponsiveness of 
server etc., as well as external events have an emergency plan 
and contacts in place)

Information and  
data security risk

•  The risk of loss of technology services 

caused by network disruption and loss of 
systems, data, and failure to restore services 
of a third party in a timely manner resulting 
in the Group’s inability to offer its services

•  Operate multi-layered delivery, security and mitigation solution
•  Continuous investment in increased functionality, scalability, 
capacity and responsiveness of systems to monitor, react 
and prevent cyber attacks

•  Continuous real-time monitoring of incoming and outgoing 

•  The risk of loss or misuse of individuals’ 

network activity

personal information provided to the Group

•  Constant monitoring of systems performance and controls
•  Selective software design methodologies and testing regimes
•  A robust Group IT policy sets out strategic, stability, security and 
performance standards as well as backup processes to enable 
service availability in the event of failures 

•  Privacy as culture – creating awareness among employees 
of privacy-related matters including proper use of personal 
information, protection of such information and loss prevention

•  Robust privacy oriented compliance program to ensure 
compliance with applicable data privacy regulations

39

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statementsGoing Concern and 
Viability Statement

Going Concern

Having given due consideration to the nature of the  
Group’s business, the Group's budget, liquidity resources 
and cash flow forecasts for the period of three years  
ending 31 December 2023, taking into account the Group's 
anticipated investment commitments and working capital 
requirements, the Board considers that the Company and the 
Group as a whole are going concerns and the consolidated 
financial statements are prepared on that basis.

This treatment reflects the reasonable expectation that  
the Group has adequate resources to continue in business 
for over a period of at least twelve months from the date  
of approval of the Consolidated Financial Statements and 
the consideration of the various risks set out on pages 35 
to 39 and the financial risks described in note 24 to the 
Consolidated Financial Statements.

Viability Statement

In accordance with Provision 31 of the Code, the Board 
has considered the Group’s current financial position 
and future prospects, its strategy, risk appetite and the 
potential impact of the principal risks and how these are 
managed and has a reasonable expectation that the Group 
will be able to continue in operation and meet its liabilities 
as they fall due over the three year assessment ending 
31 December 2023.

The Directors confirm that they have performed a robust 
assessment of the principal risks facing the Group as 
detailed on pages 35 to 39 including those that will threaten 
its business model, future performance and liquidity.

In reaching this conclusion, both the prospects 
and viability considerations have been assessed:

Prospects
•  The Group’s current financial position is outlined in the 

Strategic Report.

•  The Group’s business model: despite regulatory changes  
in a number of jurisdictions, the core of the current 
strategy remains in place and continues to demonstrate 
sufficient cash generation to support operations. 
In addition, we believe the Group will continue to be 
viable beyond the three years as mentioned above, in 
accordance with our business model.

•  Assessment of prospects and assumptions: conservative 

expectations of future business prospects through delivery 
of the Group strategy as presented to the Board through 
the budget approval process. The annual budget approval 
process consists of a detailed bottom-up process with a 
12-month outlook which involves input from all relevant 
functional and regional heads. The process includes a 
collection of resource assumptions required to deliver the 
Group strategy and associated revenue impacts with 

consideration of key risks. This is used in conjunction 
with external assumptions such as a region-by-region 
review of the regulatory environment and incorporation 
of any anticipated regulatory changes as outlined in the 
Strategic Report, to revenue modelling, market volatility, 
interest rates and industry growth which materially 
impact the business. The budget is used to set targets 
across the Group. The budgeting process also covers 
liquidity and capital planning and, in addition to the 
granular budget, a three-year outlook is prepared 
using assumptions on industry growth, the effects 
of regulatory changes, revenue growth from strategic 
initiatives and cost growth required to support initiatives. 
The budget was reviewed by the Board in December 
2020 and in February 2021 and received final approval 
in February 2021.

•  Ongoing review and monitoring of risks: these have 

been identified in the Group’s Risk Appetite Statement, 
outlined in the Group’s principal risks and uncertainties 
and are monitored monthly by management, with 
review and challenge from the Regulatory & 
Risk Committee. Based on the various scenario’s 
tested, the Company has sufficient liquidity and 
headroom to operate its business.

Viability
Scenario stress testing of available liquidity and capital 
adequacy are central to understanding the Group's viability. 
This testing replicates adverse market conditions and 
regulatory change, and is therefore considered in the 
Group’s Individual Capital Adequacy Assessment Process 
and Individual Liquidity Adequacy Assessment documents, 
which are shared with our regulators on request. 
The results of the scenario stress testing showed that, 
due to the robust nature of the business, the Group would 
be able to withstand these scenarios, both in isolation and 
combined scenarios, over the financial planning period by 
taking management actions that have been identified.

The Board has considered that three years is an 
appropriate period over which to provide a viability 
statement as this is the longest period over which the 
Board reviews the success of strategic opportunities. 
This timeline is also aligned with the period over which 
internal stress testing occurs. The Board has no reason 
to believe that the Group will not be viable over a longer 
period, but given the uncertainty involved, in particular 
of regulatory changes, the Board believes this period 
presents the readers of the Annual Report with a 
reasonable degree of confidence.

The Group also monitors performance against  
pre- defined budget expectations and risk indicators, 
along with strategic progress updates, allowing 
management action to be taken where required,  
including the assessment of new opportunities.

40

Plus500 Ltd. 2020 Annual ReportG
o
v
e
r
n
a
n
c
e

Contents

Chairman's Introduction to Governance
UK Corporate Governance 
Code Compliance Statement
Board of Directors
Governance Report
Shareholder Engagement
Report of the Nomination Committee
Report of the Audit Committee
Report of the Regulatory & Risk Committee
Report of the ESG Committee
Report of the Remuneration Committee
Directors’ Remuneration Report
Directors’ Report
Corporate Law
Directors' Responsibility Statement

42

43
44
46
50
51
54
58
59
60
67
76
78
80

41

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statementsChairman’s Introduction  
to Governance

Penny Judd  
Chairman

“ Corporate Governance 
has remained a key 
theme for the Board 
and this year we have 
managed to diversify the 
composition of the Board 
significantly.”

42

Dear shareholder

I would like to take this opportunity to give you an overview 
of the work of the Board during 2020. Corporate governance 
has remained a key theme for the Board during the year, 
and this year we have managed to diversify the composition 
of the Board significantly, in line with the Code and the 
recommendations of the Hampton-Alexander Review  
on gender equality in leadership positions.

In 2020, we have continued our efforts to dedicate 
considerable time evaluating the work of the Board and its 
committees. As noted in last year’s Annual Report, during 2019 
we undertook an independent third party review by Genius 
Boards Limited (“Genius Boards”). This was a valuable exercise 
which resulted in a number of important recommendations 
which were implemented during the course of 2020, together 
with having an additional internal review in 2020.

As also noted, we were seeking to appoint an additional 
Non-Executive Director to complement the Board’s existing 
skill set and to further diversify its composition. I am delighted 
that at our 2020 AGM, Ms. Anne Grim was appointed  
as a Non-Executive Director and External Director, and as 
announced on 4 February 2021, Ms. Sigalia Heifetz was also 
appointed as a Non-Executive Director. Furthermore, as 
recently approved at our 2021 Extraordinary General Meeting 
(“EGM”) held on 16 March, Ms. Tami Gottlieb was appointed 
as a Non-Executive Director and External Director. 

Anne is an excellent addition to the Board, given her expertise 
in customer experience, strategic planning and execution, 
technology innovation and business transformation. Both 
Tami and Sigalia have a deep knowledge of the corporate 
landscape in Israel and have also worked with a number of 
international high growth businesses. Sigalia has advised 
many Israel-based companies on their international growth 
ambitions, while Tami has an extensive background in the 
financial services sector, across a range of specialisms. 
Anne’s, Tami’s and Sigalia’s combined experience and 
expertise will be invaluable for Plus500 as we look to continue 
to grow our business. These appointments further diversify 
the composition of the Board and have broadened the 
Board’s breadth of experience and knowledge. 

As announced on 5 January 2021, Gal Haber, one of Plus500’s 
co-founders and its former CEO, stepped down from his 
executive position as a Managing Director and as a member 
of the Board. The Board is extremely grateful to Gal for his 
significant contribution to the development of Plus500 over 
the years, and we wish him the very best for the future. 

As announced on 4 February 2021, our long serving Senior 
Independent Non-Executive Director (“SID”) and External Director, 
Charles Fairbairn, has informed the Board of his decision to step 
down from the Board on the earlier of our forthcoming 2021 

Plus500 Ltd. 2020 Annual ReportUK Corporate Governance Code 
Compliance Statement

As a Main Market listed company, following its 
admission to the Main Market of the London Stock 
Exchange, and with respect to 2020, Plus500 is 
required to comply with corporate governance 
policies and practices consistent with the UK 
Corporate Governance Code 2018 (the “Code”) 
(a copy of which can be found on the website of 
the Financial Reporting Council: www.frc.org.uk), 
or otherwise explain its reasons for non-compliance.

The following statement is therefore made in  
respect of the year ended 31 December 2020 in 
compliance with this requirement. The following 
sections of this report explain how the principles of 
the Code were applied and provide cross-references 
to other sections of the report and/or the Company’s 
website (www.plus500.com) where more detailed 
descriptions are available.

For the financial year ended 31 December 2020, 
the Company has complied with the provisions  
of the Code, other than in respect of the directors’ 
re-election mechanism and in relation to pay ratios 
and pay gaps. While the Code recommends the 
submission of all directors for re-election annually, 
as a company registered in Israel, it is subject to 
mandatory corporate governance requirements under 
the Companies Law, which require that the Company 
must always have at least two External Directors who 
meet certain statutory requirements of independence. 
The Company’s External Directors are Charles 
Fairbairn (until stepping down), Daniel King, Anne 
Grim and Tami Gottlieb. The External Directors must 
meet certain statutory requirements of independence 
and, as prescribed by the mandatory requirements of 
the Companies Law, must be elected for three-year 
terms and not annually as the Code recommends.

Plus500 is not required to compile gender pay gaps 
and pay ratios under the Companies Law whereas 
companies incorporated in the United Kingdom are 
required to do so under UK legislation.

Chairman’s Introduction to Governance
continued

AGM or 30 June 2021. I would like to take the opportunity, both 
personally and on behalf of the Board, to thank Charles for his 
substantial contribution to the development of Plus500 since 
its IPO in 2013. His wise counsel and sage advice have been 
very much appreciated and we wish him all the best for the 
future. Upon Charles’ stepping down from the Board, Anne 
Grim will serve as the Senior Non-Executive Director.

Executive remuneration remains a significant area of 
observation for UK listed companies. We consulted with 
external consultants in previous years in order to align 
remuneration with shareholders’ expectations and we  
took seriously the votes against the Executive Directors’ 
remuneration at the 2020 AGM. The Remuneration Committee 
subsequently engaged extensively with shareholder bodies 
and key shareholders with respect to the feedback that was 
provided, and the Company took the assistance of an external 
advisor in order to restructure its Remuneration Policy, as 
further detailed in the Remuneration Committee Report. 

Shareholder engagement is extremely important and I will 
continue to meet regularly with key shareholders, as will the 
rest of the Board, to ensure we represent their interests.

The Nomination Committee continues to review the skills  
that we need while always considering diversity and the need 
for independent thinking and challenge. The Committee will 
also continue to review the size of the Board to confirm that it is 
appropriate with a good mix of skills, experience and knowledge 
and the ability to maintain appropriate oversight of the executive 
team and provide constructive challenge and support.

Our oversight of the significant risks including regulatory, 
financial and technology challenges facing the Group continues. 
The Regulatory & Risk Committee reviews these risks and 
receives assurance from management and the Group’s 
advisors as to how they are understood and mitigated to  
the level of risk acceptable to the Board.

The Audit Committee continues its work overseeing the 
internal controls of the business and is assisted in this by 
our internal auditors. It also works closely with our external 
auditors and oversees the production of the Consolidated 
Financial Statements.

Also, in 2020 we have established the Environmental, Social 
& Governance (“ESG”) Committee to assess the Group’s 
impacts and interactions with ESG aspects. We have been 
supported by an external advisor and conducted an ESG 
materiality assessment, according to which the Group shall 
draw its ESG roadmap for the coming years.

The following report describes the activities of the Board 
and its committees during 2020 in more detail.

Penny Judd
Chairman

43

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statementsBoard of Directors

The role of the Board

The Board is responsible to shareholders for effective direction and control of 
the Company which is aimed at providing long-term success for the Company. 
In order to lead the development of the strategy of the Company and the progress 
of financial performance, the Board is provided with timely and comprehensive 
information that enables it to review and monitor the performance of the Company 
and to ensure it is in line with its objectives for achieving its strategic goals.

1. PENNY JUDD 
Chairman

3. ELAD EVEN-CHEN 
Group Chief Financial Officer and Director

Date of appointment: June 2016

Date of appointment: July 2016

Penny Judd is a Non-Executive Director, 
Chair of the Board and Chair of the Regulatory 
& Risk Committee. 

Elad Even-Chen is the Chief Financial 
Officer of the Group and Vice President 
of Business Development. 

Penny sits on the Boards of AIM listed Trufin Plc 
and Alpha Financial Management Consulting Plc 
as a Non-Executive Director, Senior Independent 
Director and Chair of the Audit Committee. She 
also sits on the Board of AIM listed Team17 Plc 
as a Non-Executive Director and Chair of the 
Audit Committee.

Penny started her career at KPMG qualifying as 
a chartered accountant and specialising in Audit 
and Corporate Finance before joining the London 
Stock Exchange where she was Head of Equity 
Markets at the UKLA. She then moved to 
Cazenove & Co as a corporate financier and was 
a consultant at the London Investment Banking 
Association before moving into a career in 
Compliance. Penny was a Managing Director 
and EMEA Head of Compliance firstly for UBS 
Limited and then Nomura International Plc 
before moving into her current portfolio career.

2. DAVID ZRUIA
Chief Executive Officer and Director

Date of appointment: April 2020

David Zruia is the Chief Executive Officer. 

David joined the Group in 2010 as a senior 
manager in the marketing department. In that 
role, David was instrumental in establishing the 
Group’s marketing capabilities and in building 
awareness of, and recognition for, the Plus500 
brand in key markets around the world. He was 
appointed as the Group COO in 2013 and led 
the establishment and management of the 
operational division of the Group, including KYC 
processes, payment processing, back office, 
customer service and risk management.

David holds a B.Sc. in Industrial Engineering and 
Management from the Technion - Israel Institute 
of Technology.

Elad joined the Group in 2011.

Elad’s responsibilities cover a broad range 
of finance, business, corporate and 
strategic functions. 

Elad is responsible for Plus500’s strategic 
business development projects which enable 
the Group's business and financial expansion.

Elad has an extensive corporate finance, 
legal and regulatory background. Over the last 
10 years he has held a number of positions 
within the Group also acting as the Company 
Secretary, risk manager and Head of IR.

Elad is a certified accountant in Israel and, prior 
to joining the Group, he was a senior associate 
at KPMG.

Elad holds a B.A. in Accounting and Economics 
from Tel-Aviv University, an LL. B Degree from 
the College of Management and an MBA 
(specialising in Financial Management) from 
Tel-Aviv University.

4. STEVE BALDWIN 
Independent Non-Executive Director

Date of appointment: June 2017

Steve Baldwin is a Non-Executive Director 
and Chairman of the Nomination Committee. 

Steve is currently the Chairman of TruFin Plc 
and is also a Non-Executive Director of The 
Edinburgh Investment Trust Plc. Prior to joining 
Macquarie Capital, Steve was a Corporate 
Finance Director at JP Morgan Cazenove for 
ten years and previously a Vice President of 
Corporate Finance at UBS. He qualified as a 
Chartered Accountant at Coopers & Lybrand.

Steve has an extensive corporate finance 
background and held the position of Head of 
European Equity Capital Markets and Corporate 
Broking at Macquarie Capital until 2015 when 
he decided to pursue a non-executive career. 

Committee membership Key:

 Nomination
 Audit
 Regulatory & Risk
 Remuneration
 ESG
 Disclosure
 Chairman

1

2

3

4

44

Plus500 Ltd. 2020 Annual Report 
 
 
 
 
5

6

7

8

9

5. CHARLES FAIRBAIRN 
Senior Independent Non-Executive  
Director and External Director

Date of appointment: July 2013

*

Charles Fairbairn is a Non-Executive Director, 
the Senior Independent Director and Chairman 
of the Audit Committee. 

Charles has held similar positions for a number of 
publicly traded companies over the past 20 years 
including Research Now Ltd., the online research 
company of which he was a founder investor, 
Statpro Group Plc, providing analytics for asset 
managers, and Brightview Plc, an internet service 
provider. Charles Fairbairn graduated from 
Durham University with a BA (Hons) in Economics 
and then qualified as a Chartered Accountant with 
Deloitte Haskins & Sells in London. Having spent 
seven years at Deloitte Haskins & Sells, he joined 
Pearson Plc as Group Accountant, Group Chief 
Accountant and latterly Finance Director of 
Pearson New Entertainment, a start- up division. 

Over the following 22 years, he has held 
a number of positions as finance director, 
executive and non-executive director of a 
portfolio of companies, helping to develop and 
scale growth companies from start-ups into global 
companies. Charles Fairbairn is an active investor 
in growth companies and reviews new business 
and turnaround opportunities, exposing him to a 
multitude of sectors and business models. He also 
holds an Investment Management Certificate. 

As announced on 4 February 2021, Mr. Fairbairn 
has informed the Board of his decision to step 
down from the Board on the earlier of our 
forthcoming 2021 AGM on 30 June 2021.

*  

 The Committee membership reflects his memberships  
in FY 2020 and until 3 February 2021. As announced,  
as of 4 February 2021, Charles no longer sits on any of  
the Board Committees other than the Audit Committee 
which he chairs.

6. ANNE GRIM 
Independent Non-Executive Director  
and External Director

Date of appointment: September 2020

Anne Grim is a Non-Executive Director. 

Anne is an experienced executive turned advisor, 
consultant and Board Director with more than 
30 years in senior financial services leadership 
roles at Barclays, Wells Fargo, American Express, 
Mastercard and most recently (and formerly) as 
Chief Customer Officer at Fidelity International. 
Her expertise is in customer experience, 
strategic planning and execution, technology 
innovation and business transformation. 

Anne is currently an independent non-executive 
Board member for Insight Investment, Metro Bank 
PLC, RateSetter and Openwork Holdings Ltd.

Anne is also an Advisor to the Investment 
Association's FinTech Engine and a Trustee 
on the UK board of Opportunity International.

7. DANIEL KING 
Independent Non-Executive Director  
and External Director

Date of appointment: June 2013

Daniel King is a Non-Executive Director 
and Chairman of the Remuneration and 
ESG Committees. 

Daniel has spent the last two decades in 
executive and senior management roles within 
technology corporates as well as start-ups as 
an operator, advisor and investor with a focus 
on Fintech, eCommerce technology, Big Data, BI, 
Analytics, SaaS platforms, and Marketplaces for 
both B2B and B2C. He has extensive knowledge 
in investing, fundraising, and scaling high-growth 
companies including international expansion.

Daniel is currently a Venture Partner with 
Seedcamp, one of Europe’s largest Venture 
Capital firms for early stage funding. He is also 
Chairman of StitcherAds a platform for social 
commerce. Previously he was President & COO 
for Profitero, a SaaS provider of online insights 
and e-commerce intelligence for retailers  
and brands and prior to that was a specialist 
consultant to the UK Government working for 
the Department of Investment and Trade (DIT) 
as Head of High Growth & Emerging Markets. 

Daniel was previously Managing Partner of Blue 
Leaf Capital, a private boutique venture capital and 
advisory services company based in London and 
has held managing director roles with Compete 
Inc; MySupermarket.co.uk; and Experian Hitwise, 
overseeing the company’s EMEA operations and 
was a key member of staff that led to the eventual 
acquisition of Hitwise by Experian in June 2007.

8. TAMI GOTTLIEB 
Independent Non-Executive Director 
and External Director

Date of appointment: March 2021

Tami Gottlieb is a Non-Executive Director. 

Upon Charles Fairbairn’s stepping down from 
the Board, Tami will chair the Audit Committee.

Tami has a long track record in the financial 
services industry in Israel and is currently an 
External Director at Bank Leumi Le’Israel Ltd. 
– one of Israel's two largest commercial banks, 
where she is Chairperson of the Audit and 
Financial Reports Committees and a member 
of the Remuneration and Business & Credit & 
Strategy Committees, having previously been 
on the Technology Committee and on the Risk 
Management Committee. Tami Gottlieb is also 
Chairperson at Shefayim Holdings Corporation, 
an External Director at Extell Limited, an 
Independent Director at Arad Investments 
and Development Ltd and a Director at Emilia 
Development. She is also a founder and Managing 
Director of Harvest Capital Markets Ltd, a wealth 
management and corporate finance boutique. 

Tami holds a Bachelor’s Degree in International 
Relations from the Hebrew University of 
Jerusalem and a Master’s Degree in Economics 
from Indiana University.

9. SIGALIA HEIFETZ  
Independent Non-Executive Director

Date of appointment: February 2021

Sigalia Heifetz is a Non-Executive Director. 

Sigalia holds non-executive directorships at 
a number of leading Israel-based corporations 
across a range of sectors and industries, 
including Nesher Israel Cement Enterprises Ltd, 
Clal Biotechnology Industries Ltd, Golf & Co Ltd, 
Maman Cargo Terminals and Handling Ltd, 
Tamar Petroleum Ltd, Mashav Initiating & 
Development Ltd and Vesta Investment 
& Management. She also previously held 
Non-Executive positions at Bet Shemesh 
Engines Ltd and Hadera Paper, prior to which 
she was an audit partner at accountancy 
firm BDO. 

Sigalia holds a Bachelor’s Degree in Accounting 
and Economics from Tel Aviv University and an 
EMBA from INSEAD and Tsinghua University.

45

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Governance  
Report

The Board

The Board maintains full control and direction over 
appropriate strategic, financial, organisational and 
compliance issues. The Company’s organisational structure 
has clearly defined lines of authority, responsibility and 
accountability, which are reviewed regularly. The annual 
budget and forecasts are reviewed by the Board prior to 
approval being given. This includes the identification and 
assessment of the business risks inherent in the Company 
and the online financial trading industry as a whole, along 
with associated financial and regulatory risks.

Board activities during the year

The Board agrees an annual calendar and forward meeting  
agenda during the previous year and additionally meets at 
such other times as required. The matters accepted by the 
Board for consideration at Board meetings are business 
strategy, operational highlights and current trading, quarterly 
forecasts, budget and financial performance, governance, 
organisational culture and risk & regulation.

Board Activity in 2020

Strategy

A comprehensive strategy discussion was held in 
December 2020, with the presence of a well-known 
external strategic advisory firm, at which the Board 
discussed actions to deliver on the strategy for the 
coming years, as set out on pages 18 to 19.

Business,  
operational  
highlights and 
current trading

The Board received monthly updates including CEO 
reviews, financial performance updates, business 
development updates and risk and regulatory 
compliance reports

Quarterly  
forecasts and  
budget

Updates were provided and discussed on a 
monthly basis. Discussions on the 2021 budget 
were held in December 2020 and in February 2021 
and it received final approval in February 2021

Financial  
performance

Governance,  
risk and  
regulation

The Board reviewed and approved the ongoing 
trading updates and results announcements.
The Board considered and approved dividend 
distributions and share buybacks, the Consolidated 
Financial Statements and the Annual Report

The Board received updates and conducted 
discussions about regulatory developments and 
emerging risks. It also received training  
and briefings on regulatory changes and updates, 
in addition to ongoing updates on compliance 
matters. In 2020 the Board composition has been 
significantly diversified. Also, an ESG Committee 
was established

Whistleblowing The Board reviewed and approved the Group’s 
Whistleblowing Policy, as it does on an annual 
basis

Culture and  
values

The Board continued to monitor and review 
the Group's culture, values and performance 
primarily through regular discussions with 
the Executive Directors and their teams, and also 
through Steve Baldwin, in his role as the workforce 
engagement representative on the Board who held 
a round table session with employees from various 
departments of the Company

Other

An internal effectiveness evaluation of the Board 
and its committees has been conducted

Board committees

The Board has appointed six principal committees to 
which certain aspects of the Board’s work are delegated:

Nomination Committee
The Nomination Committee has been delegated 
responsibility for the oversight of appointments to the 
Board and the senior management team. The Committee’s 
responsibilities, main activities and priorities for the next 
reporting cycle are set out on pages 51 to 53.

Audit Committee
The Audit Committee has been delegated responsibility for 
ensuring the financial performance of the Group is properly 
reported on and reviewed and the monitoring of the external 
auditor, the internal auditor and oversight of internal controls. 
The Committee’s responsibilities, main activities and priorities 
for the next reporting cycle are set out on pages 54 to 57.

Regulatory & Risk Committee
The Regulatory & Risk Committee has been delegated 
responsibility for the monitoring and oversight of risk 
management and mitigation and the approval of risk appetite. 
The Committee’s responsibilities, main activities and priorities 
for the next reporting cycle are set out on page 58.

46

Plus500 Ltd. 2020 Annual ReportGovernance Report
continued

Remuneration Committee
The Remuneration Committee has been delegated 
responsibility for determining, within the agreed terms of 
reference, the Group’s policy on the remuneration packages 
of the Company’s Chief Executive Officer and Chief Financial 
Officer, the Chairman and the other Non-Executive Directors, 
the Company Secretary and other senior executives and the 
Company's remuneration policy. The Committee’s 
responsibilities, main activities and priorities for the next 
reporting cycle are set out on pages 60 to 66.

Disclosure Committee
The Disclosure Committee assists the Board in fulfilling 
its obligation to make timely and accurate disclosure of all 
information that is required to be disclosed to meet legal 
and regulatory requirements and obligations under the 
Market Abuse Regulations and the Disclosure Guidance and 
Transparency Rules of the FCA and the requirement for the 
Company to establish and maintain adequate procedures, 
systems and controls to enable it to comply with these 
obligations. Whenever necessary, the Committee meets 
to discuss the content of announcements proposed to be 
released to the Stock Exchange and approve their content 
where relevant.

Environmental, Social and Governance (“ESG”) Committee
The ESG Committee has been delegated responsibility for 
considering the adequacy of the Group’s ESG policies and 
processes. The Committee’s responsibilities, main activities 
and priorities for the next reporting cycle are set out on 
page 59.

Operation of the Board

The Board is responsible for the effective direction and 
control of the Group. The Board is also responsible for the 
overall strategy and financial performance of the Group and 
has a formal schedule of matters reserved for its approval. 
The schedule of matters covers key strategic, financial and 
operational matters including:

•  Approval of the Group’s strategic aims and objectives;

•  Approval of the annual operating and capital expenditure 
budgets of the Group, and any material changes to them;

•  Changes to the Group’s capital structure, management 

and control structure;

•  Contracts which are material strategically or by reason 
of size, entered into by the Company or any subsidiary 
in the ordinary course of business; and

•  Recommending appointments to the Board.

The Company Secretary, Hila Barak, is responsible for 
ensuring that the Company complies with the statutory and 
regulatory requirements and maintains high standards of 
corporate governance. She supports and works closely with 
the Chairman of the Board, the Chief Executive Officer and 

the Board committee chairs in setting agendas for meetings 
of the Board and its committees and supports the transfer 
of timely and accurate information flow from and to the 
Board and the management of the Company. Hila Barak is 
a certified lawyer in Israel since 2012 and holds an Executive 
MBA from the University of Haifa. All directors have access 
to the advice and services of the Company Secretary, who is 
responsible to the Board for ensuring that Board procedures 
are complied with. Both the appointment and removal of the 
Company Secretary is a matter for the Board as a whole.

Board effectiveness

The Board holds its meetings in accordance with its 
scheduled calendar. Each Board meeting is preceded by 
a clear agenda and any relevant information is provided to 
the directors in advance of the meeting. The Board met on 
12 occasions in 2020 to review, formulate and approve the 
Group’s strategy, budgets and corporate actions and to 
oversee the Group’s progress towards its goals. The Board 
also holds regular conference calls to update the members 
on operational and other business matters. A summary of 
the key activities of the Board in 2020 is set out on page 46.

Where directors have concerns which cannot be resolved 
about the running of the Company or a proposed action, 
they may request that their concerns are recorded in the 
Board minutes. An agreed procedure exists for directors 
in the furtherance of their duties to take independent 
professional advice.

Newly appointed directors are made aware of their 
responsibilities through the Company Secretary. 
The Company has accordingly implemented an internal 
induction plan for newly appointed directors in which it 
provides the directors with training sessions via internal 
meetings, presentations and conversations which are 
conducted by Company advisors, management and other 
relevant persons in order to enable greater awareness and 
understanding of the Company’s business and the 
environment in which it operates.

The Chairman is responsible for leading the Board and 
ensuring its effectiveness by setting the relevant agenda 
and providing sufficient time for constructive discussions 
in which the Board has the ability to challenge the discussed 
items. The Chairman is responsible for creating the open 
and engaging atmosphere that enables the healthy and 
constructive discussions of the Board. The Chairman is also 
responsible for ensuring effective communication between 
Executives, Non-Executive Directors, shareholders and 
between other major stakeholders and the Board, in line 
with the Company's Written Statements of Responsibilities. 
The Chief Executive Officer acts as the main point of 
communication between the Board and management and is 
responsible for the day-to-day running of the business and 
implementation of strategy.

Collectively, the Non-Executive Directors bring a valuable 
range of expertise in assisting the Company to achieve its 
strategic aims. The effectiveness of the Board benefits 
from the following skills and experience offered by current 
members of the Board: financial services, finance and 
accounting, governance and regulatory, research and 
development, technology, CFD trading and other financial 
instrument expertise.

47

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statementsGovernance 
Report
continued

Board composition 

As of the date of the 2020 Annual Report, the Board is 
comprised of two Executive Directors: David Zruia and Elad 
Even-Chen, and seven Non-Executive Directors: Penny Judd 
(Chairman of the Board), Charles Fairbairn (Senior Non-
Executive Director), Daniel King, Steve Baldwin, Anne Grim, 
Sigalia Heifetz and Tami Gottlieb. Penny Judd was 
independent on appointment, in accordance with the 
requirements of the Code. As Senior Independent Director, 
Charles Fairbairn is available to meet with shareholders if 
they have concerns which are not being addressed through 
the usual channels of the Chief Executive Officer, the Chief 
Financial Officer or the Chairman. Upon Charles Fairbairn's 
stepping down from the Board, Anne Grim shall serve as the 
Senior Non-Executive Director.

In accordance with the Companies Law, the Board must 
always have at least two external directors who meet 
certain statutory requirements of independence (the 
“External Directors”). The Company’s External Directors 
are Charles Fairbairn (until stepping down), Daniel King, 
Anne Grim and Tami Gottlieb. Under the Companies Law 
the term of office of an External Director is three years, 
which can be extended for two additional three-year terms. 
Also, External Directors are elected by shareholders subject 
to a special majority and may be removed from office only in 
limited cases. In addition to the above, any committee of the 
Board must include at least one External Director and the 
Audit Committee and Remuneration Committee must each 
include all of the External Directors (including one External 
Director serving as the chair of the Audit Committee and 
Remuneration Committee), and a majority of the members 
of each of the Audit and Remuneration Committees must 
comply with the director independence requirements.

Election of Directors

Following recommendations from the Nomination 
Committee and review by the Chairman, the Board considers 
that all directors continue to be effective, remain committed 
to their roles and have sufficient time available to perform 
their duties. Information with respect to directors’ re-election 
will be set out in the 2021 Notice of AGM.

Board composition and attendance in FY 2020

Chairman

Penny Judd

Executive Directors

David Zruia (appointed as of 20 April 2020)

Elad Even-Chen

Gal Haber1

Asaf Elimelech (until 20 April 2020)

Senior Independent Non-Executive, External Director

Charles Fairbairn2

Independent Non-Executive, External Director

Daniel King

Anne Grim (appointed as of 16 September 2020)

Tami Gottlieb (appointed as of 16 March 2021)

Independent Non-Executive Director

Steve Baldwin

Sigalia Heifetz (appointed as of 4 February 2021)

SCHEDULED MEETINGS  
ELIGIBLE TO ATTEND

SCHEDULED MEETINGS 
ATTENDED

12

8

12

12

4

12

12

4

0

12

0

12

8

12

12

4

12

12

4

0

12

0

1.  As announced on 5 January 2021, Gal Haber has stepped down from his office as a director, as of that date.
2.  As announced on 4 February 2021, Charles Fairbairn will step down from the Board on the earlier of our forthcoming 2021 AGM or 30 June 2021.

48

Plus500 Ltd. 2020 Annual ReportGovernance Report
continued

Independence of Non-Executive  
Directors and time commitment

Each of the Non-Executive Directors is considered to be 
independent of management and is considered by the Board 
to be free from any business or other relationships that could 
compromise their independence. Their role is to effectively 
advise and challenge management, and to monitor 
management’s success in delivering the strategy agreed by 
the Board. Non-Executive Directors held discussions and met 
during the year, without the Executive Directors present, in 
order to review and monitor management performance. 

Each director is aware of the need to allocate sufficient  
time to the Company in order to fulfil their responsibilities 
and is notified of all scheduled Board and Board Committee 
meetings. None of the Non-Executive Directors hold any 
directorships in any FTSE 100 companies.

Conflicts of interest

The Company has procedures for the disclosure and review 
of any conflicts of interest, or potential conflicts, which the 
directors may have. The Board members are asked to 
disclose any conflicts of interest at each scheduled Board 
meeting. Each director is aware of their responsibility to 
avoid conflicts of interest and to disclose any conflict or 
potential conflict of interest to the Board. A director who 
has a personal interest in a matter that is considered at 
a meeting of the Board, the Audit Committee or the 
Remuneration Committee shall not attend that meeting 
(unless the chair of the Board, the Audit Committee or the 
Remuneration Committee, as the case may be, determines 
that such person’s presence at the meeting is required for 
presentation of the relevant transaction) or vote on that 
matter, unless a majority of the respective forum has a 
personal interest in the matter as well. If a majority of the 
Board has a personal interest in the transaction, then 
shareholders’ approval is also required.

The authorisation of a conflict matter, and the terms of 
authorisation, may be reviewed at any time by the Board. 
The Board considers that these procedures are operating 
effectively. There have been no matters arising requiring 
assessment by the Board as a potential conflict during 
this year.

Board evaluation

As described in the 2019 Annual Report, Plus500, in 
accordance with Provision 21 of the Code, carried out an 
external Board Evaluation in 2019, with the feedback report 
presented by Genius Boards.

The evaluation covered attending several Board meetings 
and Committee meetings, interviewing the Board of 
Directors, the Company Secretary and several executives  
and relevant advisors to the Company.

The Company expects to have its next externally facilitated 
Board evaluation in 2022, in accordance with the 
recommendation specified in Provision 21 of the Code 
that FTSE 350 companies shall consider to have such 
an external evaluation once every three years. 

During the year, the Board also conducted an internal 
Board effectiveness evaluation, led by the Chairman with 
the support of the Company Secretary. The Board members 
were requested to complete questionnaires and to evaluate 
the performance of the Board and its committees during 
2020, as well as the performance of the Chairman and 
their own performance as Board members. The findings 
determined, among other things, that the Board has made 
good progress from FY 2019 in relation to: 

•  Time management at the Board and Committee meetings

•  Board composition – gender and fields of experience 

and expertise 

•  Progressing well in the governance journey 

•  Technology innovation and creativity 

•  Management information is freely available to the 

relevant parties 

•  Good regulatory, risk and business knowledge 

on the Board 

•  Timeliness of succession planning.

Opportunities for improved effectiveness were also 
identified and the Board, supported by the Company 
Secretary, will apply themselves delivering the agreed  
actions arising from the internal review in 2021.

Ensuring that the Annual Report  
is fair, balanced and understandable

In relation to the Annual Report and the Consolidated 
Financial Statements for the year ended 31 December 2020, 
the Board, in conjunction with the Audit Committee have 
sought to ensure that the Annual Report is fair, balanced and 
understandable. The Board considers that, taken as a whole, 
the Annual Report is fair, balanced and understandable, and 
provides the information necessary for shareholders to 
assess the Company's position, performance, business 
model and strategy.

49

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statementsShareholder 
Engagement

The Company encourages the engagement of both 
institutional and private investors. During 2020, in light of 
COVID-19 restrictions and related public health guidance  
by various governments, the majority of investor meetings 
were conducted by the Company through virtual channels, 
including conference calls and video conferences. The Chief 
Executive Officer, David Zruia, and Chief Financial Officer, 
Elad Even-Chen met regularly with institutional investors, 
particularly with regard to the issuance of half and full year 
results. They were accompanied at these meetings by the 
Company's Head of Investor Relations, who was appointed 
during 2020 to manage Plus500's relationships and 
communications with the investment community. 
The Chairman of the Board and the Senior Independent 
Non-Executive Director also met regularly with key investors 
during the year.

Communication with private individuals is maintained 
through the Annual General Meeting and any Extraordinary 
General Meeting, the Company’s annual and interim reports 
and the scheduled, or otherwise required, trading updates. 
The Chairmen of the Company’s Audit, Remuneration, 
Nomination, Regulatory & Risk and ESG Committees are 
made available to answer questions at the Company’s 
Annual General Meetings. In addition, further details on the 
strategy and performance of the Company can be found on 
its website (www.plus500.com), which includes copies of 
the Company’s press releases, financial presentations 
and reports.

Regular updates are provided to the Board on meetings  
with shareholders and analysts, as well as on brokers' 
opinions. Non-Executive Directors are available to meet 
major shareholders, as required. Investors are also 
encouraged to contact the Company’s Head of Investor 
Relations at: ir@Plus500.com.

Major interests in shares

As at 22 March 2021, being the latest practicable date before 
the approval of this report, the Company is aware of the 
following persons who, directly or indirectly, were interested 
in 3% or more of the Company’s capital or voting rights:

FUND MANAGER

Odey Asset Management

BlackRock Inc

Schroder Investment Management

The Vanguard Group, Inc

Acadian Asset Management

NUMBER
OF
SHARES

8,745,493

5,376,062

5,218,342

4,719,073

3,537,448

%

8.57

5.25

5.11

4.63

3.47

2020 Annual General Meeting

The 2020 Annual General Meeting was held on 16 September 
2020 as a virtual meeting, due to the UK governance 
restrictions following the COVID-19 pandemic. 

All resolutions which were voted on in the framework of the 
meeting were duly passed by shareholders by means of a 
poll vote. 

2021 Annual General Meeting

In light of the UK governance prohibiting indoor public 
gatherings due to the COVID-19 pandemic and limitations 
on international travel, the Company's 2021 Annual General 
Meeting will be held as a virtual meeting. 

Details of all resolutions to be proposed at the 2021 Annual 
General Meeting will be included in the Notice of Annual 
General Meeting to be circulated by the Company to all 
shareholders in due course.

50

Plus500 Ltd. 2020 Annual Report 
Report of the  
Nomination  
Committee

Committee composition
The Nomination Committee comprises Steve Baldwin and Daniel King, and is 
chaired by Steve Baldwin. The Code recommends that a majority of the members of 
a nomination committee should be Independent Non-Executive Directors. The Board 
considers Steve Baldwin and Daniel King to be independent for the purposes of the 
Code. Details of the skills and experience of the Committee members are set out at 
page 53 of the report. Details of individual attendance at meetings are set out in the 
Committee attendance table below.

Committee attendance (in FY 2020)

Steve Baldwin (Chair)

Daniel King

Charles Fairbairn1

Gal Haber2

Scheduled meetings  
eligible to attend

Scheduled meetings 
attended

8

8

8

8

8

8

8

8

Dear shareholder 

As the Chairman of the Nomination Committee, I am pleased 
to take this opportunity to give you an overview of the work 
of the Committee during 2020.

The Board is committed to evaluating and reviewing the 
structure, size and composition of the Board on a continual 
basis, including the balance of skills, knowledge, experience 
and diversity of the Board while factoring in the Company’s 
strategy, risk appetite and future development.

During 2020 the Committee led the search for a new 
CEO to succeed Asaf Elimelech. This involved agreeing 
the leadership credentials and desired experiences for the 
executive role. An external headhunter, True Europe LLP 
(“True Search”) was engaged to support the process and 
to identify both external and internal candidates with the 
required skills, experience and diversity credentials. As part 
of the selection and appointment process, candidates 
completed extensive leadership assessment testing. 
Other than in respect of recruitment services, True Search 
has no other connection with the Company or any of its 
Directors. After a thorough and transparent process, 
David Zruia (previously the Group COO) was identified 
as the best suited candidate and his permanent appointment 
was announced in July 2020. 

Also during the year, the Committee undertook a review  
of the broader composition of the Board and took into 
account an external review conducted in 2019 as set out  
in our 2019 Annual Report. The Committee identified a  
need to add further Independent Non-Executive Directors to 
increase the Board‘s talent diversity and was also mindful 
that two Non-Executive Directors and External Directors had 
served since the Company’s IPO in 2013 and would not be 
eligible under the Companies Law for re-election in 2022. 

The Committee engaged the services of True Search and 
candidate briefs were compiled and lists of appropriate 
candidates for each brief were drawn up with input from 
the Board and its advisors.

The Board is committed to diversity of gender, ethnicity, 
background, nationality and professional experience and 
these were the key pillars of the searches. Hence, I am 
delighted that our Board composition has been significantly 
diversified during FY 2020 and Q1 2021 by the addition  
of three Non-Executive Directors – Ms. Anne Grim,  
Ms. Sigalia Heifetz and Ms. Tami Gottlieb.

This increases the gender diversity on the Board, and 
ensures that the Company increases its talent diversity, 
in line with the Code and the recommendations of the 
Hampton-Alexander Review on gender equality in leadership 
positions. Following these additional appointments, I am 
pleased to report that as of the date of this Annual Report 
the Board comprises 44% female Directors.

Due to the enhanced role of the Nomination Committee set 
out in the Code, we are continuing to develop our programme 
of activity accordingly. Throughout 2020, the Nomination 
Committee also dedicated time to review and discuss 
succession planning across the business.

The Committee is continuing to take steps to ensure that 
there is a strong talent pipeline with the necessary set of 
skills and expertise, whilst considering female representation 
and other diversity pillars as part of this process. 

Steve Baldwin 
Chairman of the Nomination Committee

1.   As announced on 4 February 2021, as of that date, Charles Fairbairn is no longer a member of the Committee.
2.  As announced on 5 January 2021, as of that date, Gal Haber is no longer a director nor a member of the Committee

51

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statements 
Report of the  
Nomination  
Committee
continued

“ The Board has taken 
significant steps to 
increase gender diversity 
through the appointment 
of three new female  
Non-Executive Directors.”

Committee responsibilities and activities

The Nomination Committee has responsibility for reviewing 
the structure, size and composition (including the skills, 
knowledge and experience) of the Board, considering 
succession planning and ensuring diversity at Board-level. 
The other key governance mandates pursuant to the written 
terms of reference of the Nomination Committee (which are 
available on the Company’s website) are as follows:

•  To oversee succession planning for directors and other 
senior executives, taking into account the challenges 
and opportunities facing the Company;

•  To identify, and nominate for the approval of the Board, 
candidates to fill Board vacancies (including External 
Directors vacancies);

•  To make recommendations concerning the continuation in 
office of any director at any time, including the suspension 
or termination of service; and

•  To prepare a description of the role and capabilities 

required for a particular appointment.

The Nomination Committee meets not less than twice a  
year and at such other times as required. The Nomination 
Committee takes into account the challenges and opportunities 
facing the Group and what skills and expertise will therefore 
be needed on the Board and Committees in the future,  
whilst remaining committed to diversity of gender, ethnicity, 
background, nationality and professional experience and 
developing a talent pipeline reflective of this diversity.

A summary of the major activities and decisions 
of the Committee in 2020 is set out below:

Board  
composition

Succession  
planning

Diversity

•  Re-election of directors
•  Review of core skills and experience of 
the Board and the independence of the 
Non-Executive Directors

•  Review of membership of committees
•  Appointment of three Non-Executive Directors 

(two of which during Q1 2021) 

•  Appointment of one Executive Director (CEO)

•  Review tenure of the directors
•  Review of the Company’s succession plans
•  Foster the development of talented 
employees throughout the business

• 

 Review and amendment of Equality and 
Diversity Policy, in line with the Code and the 
33% target for female board representation 
set out in the Hampton-Alexander Review.

•  Review of diversity on the Board, and 
significantly increase the female 
representation on the Board

2019 external & 
2020 internal  
Board evaluation

•  Discussion and assessment of the 2019 
external and the 2020 internal Board 
evaluation findings

52

Plus500 Ltd. 2020 Annual ReportReport of the Nomination Committee
continued

Following the activities of the Committee in 2020, the 
Committee is confident that each director brings a unique 
set of skills and experience which enable the Board to be 
reflective of a diverse and varying range of perspectives and 
opinions and to enable the Company to achieve its strategy 
and targets going forward.

The Committee believes that each Director’s contribution is 
important to the Company’s long term sustainable success.

Priorities for FY 2021

In the coming year the Committee will continue to focus 
on key themes such as diversity and succession planning 
and ensuring a diverse talent pipeline throughout the Group. 
As noted above, in 2020 and Q1 2021, three additional 
female Non-Executive Directors were appointed to the Board.

Diversity

The Board’s policy on diversity commits to:

•  Ensuring the selection and appointment process for 
employees and directors includes a diverse range 
of candidates;

•  Disclosing statistics on gender diversity in every 

Annual Report (page 30); and

•  Reviewing this policy from time to time and continuing 

to disclose this policy in the Annual Report.

As stated above, the Board has taken significant steps  
to increase gender diversity through the appointment of 
three new female Non-Executive Directors in 2020 and Q1 
2021. The Committee notes the updated requirement under 
the Disclosure Guidance and Transparency Rules (DTR) for 
the Company’s 2020 Annual Report to disclose diversity 
policies with regard to aspects such as age, gender, 
educational and professional backgrounds. Our diversity 
data is disclosed in our ESG report on pages 28 to 31.

Board Diversity Policy 

OBJECTIVES

PROGRESS UPDATE

Ensuring the selection and
appointment process for
employees and directors
includes a diverse range  
of candidates

Improve gender diversity
at Board and senior
management level

Review Board equality 
& diversity policy

Succession planning

Review employees’ recruitment 
procedure which includes non- 
discriminatory selection process, 
allowing the recruitment of a 
diverse workforce

Three female Non-Executive 
Directors were appointed in 
FY 2020 and in Q1 2021, following 
the appointment of True Search 
by the Board

The Committee has reviewed 
and approved the Board's 
equality & diversity policy

The Committee has spent time in 2020 considering the 
important matter of succession planning across the 
business. In order to ensure minimal business disruption  
in the event of any unexpected senior management or  
Board departures, the Committee is committed to continue 
developing plans for identifying appropriate successors in 
the short, medium and long-term, whilst also having regard 
to the importance of diversity throughout the Group.

Due to the size of the Group, it is not always possible to 
identify internal successors for all roles throughout the 
business. Nevertheless, the Committee has reviewed plans 
for the succession of senior management roles throughout 
the business and has identified appropriate candidates as 
potential successors.

Relevant skills and experience on the Board

PENNY  
JUDD

DAVID  
ZRUIA

ELAD 
EVEN-CHEN

CHARLES 
FAIRBAIRN

DANIEL 
KING

STEVE 
BALDWIN

ANNE  
GRIM

SIGALIA 
HEIFETZ

TAMI  
GOTTLIEB

Audit and risk management

 NED

 ED

Finance, banking, financial services  
and fund management

Capital raising, mergers, acquisitions,  
investment and transactions

Marketing

Compliance & Regulation

Shareholder relations

Digital technology

Innovation

ESG

 NED

 NED

 NED

 ED

 ED

 ED

 ED

 ED

 Executive Director   NED

 Non-Executive Director

 NED

 NED

 NED

 ED

 ED

 ED

 ED

 ED

 NED

 NED

 NED

 NED

 NED

 NED

 NED

 NED

 NED

 NED

 NED

 NED

 NED

 NED

 NED

 NED

 NED

 NED

 NED

 NED

 NED

 NED

 NED

 NED

 NED

 NED

 NED

53

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statementsReport of the  
Audit Committee

Committee composition
The Code recommends that an audit committee should comprise at least three 
members who are Independent Non-Executive Directors, and that at least one 
member should have recent and relevant financial experience. The Companies Law 
requires that an audit committee consist of at least three directors qualified to serve 
as members of an audit committee under the Companies Law, including all External 
Directors, and must be comprised of a majority of directors meeting certain 
independence criteria of the Companies Law. The chairman of the audit committee 
must be an External Director. 

The Audit Committee is chaired by Charles Fairbairn, and its other members are 
Daniel King, Steve Baldwin, Anne Grim (as of November 2020) and Tami Gottlieb 
(as of March 2021). All of the members are therefore independent Non-Executive 
Directors under the Code and meet the criteria for independence under the Companies 
Law. Charles Fairbairn, Daniel King, Anne Grim and Tami Gottlieb are considered 
External Directors under the Companies Law. Upon Charles’ stepping down from the 
Board, Tami Gottlieb will chair the Audit Committee.

The Board consider that Charles Fairbairn and Tami Gottlieb have recent and relevant 
financial experience in accordance with the requirements of the Code. Details of the 
skills and experience of the Committee members are set out on page 53. Details of 
individual attendance at meetings are set out in the Committee attendance 
table below.

Committee attendance (in FY 2020)

Charles Fairbairn (Chair)

Daniel King

Steve Baldwin

Anne Grim

Scheduled meetings  
eligible to attend

Scheduled meetings 
attended

5

5

5

1

5

5

5

1

Dear shareholder 

I am pleased to take this opportunity to give you an overview 
of the work of the Audit Committee during 2020. The Audit 
Committee performs a key role in the Group’s governance 
framework, in assessing internal controls across the Group 
and ensuring the integrity of the Group’s financial results.

Both financial reporting and the associated assurance of 
these reports that the Audit Committee is responsible for 
review have been important priorities during the year.

With the assistance of Deloitte, our internal auditor, we 
reviewed and monitored a multi-year internal audit plan and 
associated risk survey which we will continue to review and 
update over time.

The Committee also reviewed a list of non-audit services 
provided this year by the Company’s external auditor and 
approved its plan for 2021.

Charles Fairbairn 
Chairman of the Audit Committee

Committee responsibilities and activities

The Audit Committee is responsible for ensuring that the 
financial performance of the Group is properly reported on 
and reviewed. The other key governance mandates pursuant 
to the written terms of reference of the Audit Committee 
(which are available on the Company's website) are 
as follows:

•  To monitor the integrity of the Consolidated Financial 

Statements of the Group (including annual and interim 
accounts and results announcements);

•  To monitor the adequacy and effectiveness of the 

Company’s internal financial controls and internal control 
and risk management systems;

•  To advise on the appointment of the Company’s external 

auditor and on their remuneration; and

•  To monitor and review the effectiveness of the Company’s 

internal audit function.

In addition, under the Companies Law, the Audit Committee 
is required to monitor deficiencies in the administration of 
the Company, including by consulting with the internal 
auditor and independent accountants, to review, classify 
and approve related party transactions and extraordinary 
transactions, to review the internal auditor’s audit plan, to 
oversee the performance of the Company’s internal auditor 
and the internal control functions and to establish and 
monitor whistleblower procedures.

The Audit Committee meets not less than four times a year 
and otherwise as required. The Audit Committee met on 
five occasions during 2020. The internal and external 
auditors have the right to attend meetings. The relevant 
Executive Directors, the Company’s legal advisors and other 
persons may, by invitation from the Audit Committee, attend 
meetings. At least once per year, the Audit Committee 
meets privately with the external auditor.

54

Plus500 Ltd. 2020 Annual Report 
 
Report of the Audit Committee
continued

A summary of the major activities and decisions of the 
Committee in 2020 is set out below:

Financial 
performance 
review

Internal audit 
review

External audit 
review

Risk control

Review of the financial performance 
and Consolidated Financial Statements 
of the Company

Review assessments of the control 
environment via internal audit reports, 
and progress on implementing internal 
and audit recommendations

Review progress on implementing external 
audit recommendations. Monitor and review 
the effectiveness and independence of the 
external audit function

Assist the Board in the monitoring of the 
Group’s internal controls and risk management 
systems and their effectiveness

Significant accounting and financial judgements in 2020

The Committee considered a number of significant 
accounting and financial judgements and estimates, which 
were discussed with the external auditors in the planning 
stage of the audit, and received the external auditor’s 
confirmation that no additional matters have arisen and 
require the Committee’s attention.

The significant judgements considered were: revenue 
recognition, uncertain tax positions, the control environment, 
non-compliance with laws and regulations and appropriateness 
of the going concern basis of the Consolidated Financial 
Statements and the level of cash required within the business  
to satisfy both external regulators and the Group’s attitude to 
market risk.

External auditor

It is the responsibility of the Audit Committee to keep under 
review the scope and cost effectiveness of the external 
auditor. This includes recommending to the Board the 
appointment of the external auditor and reviewing the scope 
of the audit, approving the audit fee and, on an annual basis, 
satisfying itself that the auditor is independent. The external 
auditor is engaged to express an opinion on the Consolidated 
Financial Statements. The external auditor discusses with 
management the reporting of operational results and the 
financial state of the Company, to the extent necessary to 
express their audit opinion.

Performance and effectiveness of the external auditor

Kesselman & Kesselman, a member firm of 
PricewaterhouseCoopers International Limited, is retained 
to perform audit and audit-related work on the Company 
and the majority of its subsidiaries. The Committee assesses 
the auditor’s independence and effectiveness at least on an 
annual basis, through closed sessions and inquiries by the 
Committee members and the external auditor.

The Audit Committee monitors the nature and extent of non-
audit work undertaken by the auditors. Given the non-audit work 
undertaken by the external auditor and the Committee’s oversight 
of its work, the Committee is satisfied that the independence 
and objectivity of the external auditor was adequately 
safeguarded throughout 2020. Nevertheless, the external 
auditor’s independence and objectivity is kept under review 
and is a standing item on the agenda for the Audit Committee.

In addition, the Audit Committee periodically monitors the cost 
of non-audit work undertaken by the external auditor. The Audit 
Committee considers that it is in a position to take action if at 
any time it believes there is a risk of the auditor’s independence 
and objectivity being undermined through the award of this task.

Having assessed the external auditor’s effectiveness and 
independence during 2020, the Audit Committee concluded 
that the auditor has demonstrated professional scepticism and 
judgement and that the audit process as a whole had been 
conducted robustly and that the team selected to undertake the 
audit had done so thoroughly and professionally. The Audit 
Committee reviewed the re-appointment of the external auditor 
and recommended to the Board that the external auditor be 
proposed for re-election at the upcoming Annual General Meeting.

Audit tender process

The Company will tender the external auditor appointment for 
the financial year ended 31 December 2023. The Committee 
remains satisfied with the external audit process and is 
currently not planning to undertake a formal tender process 
until the financial period ended 31 December 2023. The Group 
is required to rotate the audit partner responsible for the Group 
audit every five years, with this year being the fourth year for 
the current audit partner, Ms. Maya Ben Shmuel.

Non-audit services

The Company maintains a Non-Audit Services Policy in 
order to ensure that the provision of non-audit services do 
not impair the external auditor’s independence or objectivity. 
During 2020, Kesselman & Kesselman, a member firm of 
PricewaterhouseCoopers International Limited, provided 
non-audit services, such as tax assessments and advice and 
regulatory reporting requirements, which totaled $0.3 million 
(including assurance related services of $0.1 million). 
The assurance related services include mainly local regulatory 
reporting requirements for the regulated subsidiaries which are 
linked directly with the external auditors’ services. In addition, 
part of the non-audit services in the amount of $0.1 million are 
related to tax assessments which are provided by the external 
auditor according to common practice in specific territories.

Overview of the non-audit services policy

Under the policy, all services provided by the external auditor 
(other than the audit itself) are regarded as non-audit 
services. The policy draws a distinction between permitted 
services (which could be provided subject to conditions set 
by the Committee) and prohibited services. The type of 
non-audit services deemed to be permitted include 
assurance work on non-financial data, tax services including 
tax advisory, and reporting best practice.

The Committee has provided pre-approval which allows 
management to appoint the external auditor to conduct 
permitted non-audit services if they fall below a set fee level. 
The Committee reviews the pre-approval limit on an annual 
basis and it is currently set at $50,000. Any non-audit service 
provided by the external auditor is reported to the Board. In the 
event that the provision of non-audit services would exceed 
$50,000, the Committee would request Board approval. 

55

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statementsReport of the  
Audit Committee
continued

KEY FINANCIAL REPORTING AND SIGNIFICANT FINANCIAL JUDGEMENTS

HOW THE ISSUE WAS ADDRESSED BY THE AUDIT COMMITTEE 

Revenue recognition

The recognition of revenue is 
a key matter to be reviewed, 
monitored and tested

Uncertain tax positions

The Audit Committee is 
responsible for the adequate 
of the uncertain tax positions

Review and  
assessment of the 
control environment

Review and  
assessment of  
non-compliance  
with laws and 
regulations

Review and  
assessment of 
appropriateness 
of the going concern 
basis of the Financial 
Statements and 
long-term viability

Review and  
assessment of the  
level of cash required 
within the business to 
satisfy both external 
regulators and the 
Group's attitude to 
market risk

The Audit Committee is ultimately 
responsible for the supervision of 
the control environment. A key role 
of the Committee is to provide 
oversight and reassurance to the 
Board with regard to the integrity of 
the Company’s financial reporting, 
internal control policies and 
procedures for the identification, 
assessment and reporting of risk

A key risk to the business is 
the fact that the Group’s 
business is subject to various 
laws and regulations in different 
jurisdictions according to 
its activity

Going concern and viability 
are key matters for the 
operations of the Group

The Group requires a level of cash 
to ensure that it can operate its 
trading platform and maintain 
sufficient cash in its regulated 
entities to satisfy regulatory and 
operational needs

•  The Audit Committee held meetings, among others, with the operation, R&D 
and risk teams to verify compliance of revenue recognition from all related 
aspects such as: IT general controls, access to programs and supporting 
data, program changes and computer operations for the platform and for 
the ERP system

•  The Audit Committee also discussed this matter with the external auditor 

at the planning and conclusion phases of the audit

•  The Audit Committee concluded the revenue recognition process is 

appropriate and controls are effective and are appropriately disclosed 
in the Financial Statements

•  The Audit Committee held meetings, among others, with management and 
tax advisors to assist in assessing the technical aspect of the Group's tax 
positions. Including understanding the correspondence with the different tax 
authorities and reviewing other third parties advice obtained by management
•  The Audit committee discussed this matter with the external auditor through 

the process of the audit

•  The Audit Committee concluded that the provision for uncertain tax 

positions is reasonable

•  The Audit Committee reviewed the internal audit reports produced in the 

year, discussed key findings with management and reviewed the 
implementation of all internal audit report recommendations brought 
forward from previous years, in addition the Committee reviewed key audit 
risk topics in assessing the internal audit reports produced for 2020
•  The Audit Committee concluded the internal controls are effective. 

No significant internal control failings were identified during the year. 
Where any gaps were identified, processes were put in place to address 
them and these are continually monitored 

•  The Committee, in conjunction with the work of the Regulatory & Risk 

Committee, reviewed regulatory reports prepared by the dedicated team, 
in addition to reviews performed by external consultants to ensure 
compliance with local regulations in the areas the Group operates in

•  The Committee considers the grid of audits and regulatory assessments 
and reviews their findings. The relevant aspects of such assessments to 
the Committees’ work are discussed and assessed by the Committee
•  Based on discussions with management and discussions held in the 

Regulatory & Risk Committee, the Audit Committee came to the conclusion 
that the Group is compliant with the required regulations

•  The Audit Committee has reviewed the assessment setting out the key 

assumptions related to the nature of the Group’s business, budget reports 
and cash flow forecasts for the period of three years ending 31 December 
2023, taking into account the Group’s anticipated investment commitments 
and working capital requirements

•  These reports detailed the impact of outcomes of stress tests after 

applying multiple scenarios to determine how the Group is able to cope 
with deterioration in liquidity profile or capital position

•  The Audit Committee agreed to recommend the Going Concern and Viability 

Statement to the Board for approval

•  The Audit Committee reviews on an ongoing basis the level of cash required 

from a regulatory, operationally and risk perspective

•  The Audit Committee concluded that the cash amounts held are sufficient

56

Plus500 Ltd. 2020 Annual ReportReport of the Audit Committee
continued

Fair, balanced and understandable

The Audit Committee undertakes a duty to  
consider whether the 2020 Annual Report and 
Consolidated Financial Statements taken as a 
whole, are fair, balanced and understandable, while 
final determination lies within the responsibilities  
of the Board. The Audit Committee, on behalf of  
the whole Board, also assesses whether there is 
enough information in the Annual Report and 
Consolidated Financial Statements necessary  
for shareholders to evaluate the financial position, 
performance, governance, business model and 
strategy of the Group.

The process

Under the Companies Law, the Committee is 
required to review the Consolidated Financial 
Statements and to recommend to the Board of 
Directors to approve the Consolidated Financial 
Statements. 

During the drafting process of the 2020 Annual 
Report and Consolidated Financial Statements, the 
Committee is given the opportunity to comment and 
provide feedback on the drafts. The Committee  
also considers whether the content provided in the 
report has illustrated the whole picture for the year. 

The Committee then evaluates whether the report  
is consistent throughout, with a clear layout and 
linkage to the different front and back sections, and 
whether it is presented in a logical manner to the 
shareholders.

Conclusion

Following the review, it was the Committee’s  
opinion that the 2020 Annual Report and 
Consolidated Financial Statements are 
representative of the year and, taken as a whole, 
present a fair, balanced and understandable 
overview and provides the information necessary 
for shareholders to assess the financial position, 
governance, performance, business model and 
strategy of the Group.

Internal auditor

Pursuant to the Companies Law, the Board must appoint 
an internal auditor recommended by the Audit Committee. 
An internal auditor may not be:

•  a person who holds more than 5% of the Company’s 

outstanding shares or voting rights;

•  a person who has the power to appoint a director  
or the Chief Executive Officer of the Company;

•  an officer or director of the Company; or

•  a member of the Company’s independent accounting  

firm, or anyone on its behalf.

The role of the internal auditor is to examine, among other 
things, the Company’s compliance with applicable laws  
and orderly business procedures. The Audit Committee  
is required to oversee the activities and to assess the 
performance of the internal auditor, as well as to review the 
internal auditor’s work plan and the Committee has done so 
in FY 2020. The Committee concluded that the internal audit 
function was an effective provider of assurance over the 
Company’s risks and controls and appropriate resources 
were available as required. Brightman Almagor Zohar & Co. 
(Deloitte Israel), a member firm of Deloitte Touche Tohmatsu 
Limited, serves as the Company’s internal auditor.

Whistleblowing policy

The Group operates a Whistleblowing Policy which 
encourages all individuals within the Group (e.g., employees, 
partners, consultants, contractors etc.) to feel confident to 
voice concerns internally in a responsible, anonymous and 
effective manner when they discover information which they 
believe shows serious malpractice or impropriety, and to 
question and act upon those concerns. It provides a method 
of properly addressing bona fide concerns of such individuals, 
while offering whistleblowers protection from victimisation, 
harassment or disciplinary proceedings. The Audit Committee 
reports to the Board on the effectiveness of the Group’s 
whistleblowing mechanism and on any matter that arises  
as a result of it. The current Whistleblowing Policy supervisor 
is Daniel King. No whistleblowing complaints were received 
in 2020.

57

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statementsReport of the  
Regulatory & Risk 
Committee

Committee composition
The Regulatory & Risk Committee is chaired by Penny Judd. The other members are 
Elad Even-Chen, Charles Fairbairn (until 4 February 2021), Sigalia Heifetz (appointed as 
of February 2021) and Tami Gottlieb (appointed as of March 2021). The Regulatory & 
Risk Committee receives monthly updates from management on risk, compliance and 
regulatory issues and reviews the related internal reports. Details of individual 
attendance at meetings is set out in the Committee attendance table below.

Committee attendance (in FY 2020)

Penny Judd (Chair)

Charles Fairbairn1

Elad Even-Chen

Asaf Elimelech2

Scheduled meetings  
eligible to attend

Scheduled meetings 
attended

4

4

4

2

4

4

4

2

Dear shareholder 

Committee responsibilities and activities

Regulatory compliance and risk management underpin the 
integrity of our business model and continued delivery of our 
strategy. The Regulatory & Risk Committee receives regular 
reports on both compliance and risk and challenges the 
performance in these areas. It also receives reports on 
specific areas where more detailed testing or investigation 
is felt appropriate. These are described more fully in the 
following report.

In addition, the Board undertook a thorough review of the 
risks to the business and updated its internal risk matrix 
accordingly. We have also monitored new areas of regulatory 
compliance such as emerging risks and developments in 
securities markets regulation.

The Committee and the Board have received reports on 
the implementation of preparation for the anticipated ASIC 
product intervention measures with respect to retail 
customers in Australia and potential Brexit scenarios. 
The Committee received comfort that the applicable 
measures have been considered and effectively implemented.

Our priorities for the coming year will be to continue to monitor 
regulatory changes and to seek to continue to enhance the 
risk assessment and monitoring within the business in the 
face of changing regulatory and market conditions, including 
the impact of the COVID-19 pandemic.

The Regulatory & Risk Committee meets not less than three 
times a year and otherwise as required. The Regulatory & Risk 
Committee has responsibility for providing oversight with 
respect to current and potential future risk exposures of the 
Group and for overseeing and monitoring the Group’s compliance 
with applicable laws, regulations and orders as required. 
Its activity includes reviewing relationships with regulatory 
authorities such as the Financial Conduct Authority (FCA) in 
the UK, the Australian Securities and Investments Commission 
(ASIC) in Australia, the Cyprus Securities and Exchange 
Commission (CySEC) in Cyprus, the Israel Securities Authority 
(ISA) in Israel, the Financial Markets Authority (FMA) in New 
Zealand, the Financial Sector Conduct Authority (FSCA) in 
South Africa, the Monetary Authority of Singapore (MAS) in 
Singapore, the Financial Services Authority (FSA) in the 
Seychelles and other regulatory authorities, as appropriate, 
in jurisdictions where the Group has a significant operation; 
reviewing risk assessment programmes and internal controls.

The Regulatory & Risk Committee has responsibility for 
reviewing the Company’s most significant risks to the 
achievement of strategic objectives and any emerging risks, 
reviewing the Group’s Risk Policy, ensuring that the Company’s 
Board ethics are being adhered to.

A summary of the major activities and decisions of the 
Committee in 2020 is set out below.

Penny Judd 
Chair of the Regulatory & Risk Committee

Regulatory review •  Periodic regulatory and compliance 
reports review

•  Oversee the implementation of new 

regulatory requirements

•  Monitor and assess the Group’s relationships 

with regulatory authorities

•  Review licence applications submitted during 

the period

 Review periodic risk reports

• 
•  Review risk assessment programmes 
and internal risk management controls

Licence 
application review

Risk review and
assessment

1.   As announced on 4 February 2021, Charles Fairbairn is no longer a member of the Regulatory & Risk Committee, as of that date
2.  As announced on 20 April 2020, Asaf Elimelech has stepped down from his office as a director, as of that date

58

Plus500 Ltd. 2020 Annual Report 
 
Report of the  
ESG Committee

Committee composition
The ESG Committee is chaired by Daniel King. The other members are Steve Baldwin 
and Anne Grim. The Committee was established in Q3 2020 and held two meetings 
in FY 2020. Details of individual attendance at meetings is set out in the Committee 
attendance table below.

Committee attendance (in FY 2020)

Daniel King (Chair)

Steve Baldwin

Anne Grim

Scheduled meetings  
eligible to attend

Scheduled meetings 
attended

2

2

2

2

2

2

Dear shareholder 

During 2020, the Board established its ESG Committee,  
with the objective of reviewing the Group’s ESG activities  
and aligning them with industry and market best practice. 

As the Chairman of this newly established Committee, 
I am pleased to take the opportunity to give you an initial 
overview of the work of the ESG Committee, its objectives 
and priorities.

•  Social: the Group’s interactions with employees, commercial 
counterparties, stakeholders and the communities in which 
it operates and the role of the Group in society, workplace 
policies (for example, employee relations and engagement, 
diversity, non-discrimination and equality of treatment, 
health and safety and well-being), ethical procurement, 
any social or community projects undertaken by the Group 
and social aspects of the supply chain, community and 
stakeholder engagement or partnerships; and 

The Group is committed to developing its ESG strategy and 
plan, and will broaden its disclosure on ESG in order to ensure 
key stakeholders, including shareholders, employees and 
customers, have a clear and comprehensive understanding  
of the Group’s activities in these areas. 

As a starting point, this year, the Committee initiated the 
development of a Materiality Assessment to identify key  
ESG priorities and risk factors and to establish a framework 
for the Group’s future approach in these areas. 

This in-depth assessment has helped the Committee to 
formulate an ESG roadmap for 2021 and I look forward  
to reporting on the Committee’s progress in this regard  
in next years’ Annual Report. 

The overall responsibilities of the ESG Committee are  
to assess the following: 

•  Environmental: the Group’s impact on natural environment 
and its adaptation to climate change including greenhouse 
gas emissions, energy consumption, generation and use  
of renewable energy, biodiversity and habitat, impact on 
water resources and the status of water bodies, pollution, 
resources efficiency, the reduction and management  
of waste, and the environmental impact of the Group’s 
supply chain; 

Governance: the ethical conduct of the Group’s business 
including its business ethics policies, code of conduct and 
counterparty due diligence.

The Committee was supported by an external ESG specialist 
advisor to assist conducting an ESG materiality assessment 
for the Group to identify its key priorities in ESG areas and, 
accordingly, devise a future framework and strategy for 
ESG matters. 

This assessment, the framework for which was based on 
internationally accepted standards and frameworks such  
as the Sustainability Accounting Standards Board (SASB)  
and the Global Reporting Initiative (GRI), was driven by the 
findings and insights from interviews with a number of key 
individuals from the Board and the executive team, as well  
as conversations with several major shareholders. 

The assessment identified the following elements as  
the most material ESG issues for Plus500: customer care  
and protection, information and data security, systems 
infrastructure, leadership and governance and organisational 
culture. More details of this Materiality Assessment can be 
found in the ESG report on pages 28 to 29. 

Daniel King 
Chairman of the ESG Committee

59

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statementsReport of the 
Remuneration  
Committee

Remuneration Committee composition
The Code recommends a remuneration committee to consist of at least three members 
and that all of its members be Non-Executive Directors, independent in character and 
judgement and free from any relationship or circumstance which may, could or would 
be likely to, or appear to, affect their judgement. 

The Companies Law requires a remuneration committee to consist of at least three 
members, and all of the External Directors must be members of the committee (one of 
which to be appointed as the chair) and constitute the majority thereof. The remaining 
members must be directors who qualify to serve as members of the Audit Committee 
as defined in the Companies Law and whose compensation is in accordance with the 
compensation requirements applicable to the External Directors.

The Remuneration Committee comprises of five independent Non-Executive Directors: 
Daniel King, Steve Baldwin, Anne Grim, Sigalia Heifetz and Tami Gottlieb and is  
chaired by Daniel King. Anne Grim joined the Committee on 12 November 2020. 
Both Sigalia Heifetz and Tami Gottlieb joined the Committee on 4 February 2021 and 
16 March 2021, respectively. Daniel King, Anne Grim and Tami Gottlieb are considered 
External Directors under the Companies Law. Details of the skills and experience of the 
Remuneration Committee members can be found on page 53.  

Committee attendance (in FY 2020)

Remuneration Committee

Daniel King

Charles Fairbairn1

Steve Baldwin

Anne Grim

Scheduled meetings  
eligible to attend

Scheduled meetings 
attended

7

7

7

1

7

7

7

1

Dear shareholders 

As the Chairman of the Plus500 Remuneration Committee, 
and on behalf of the Board, I am pleased to present the 
Remuneration Committee Report for the year ended 
31 December 2020.

Plus500 is a corporate entity registered in Israel and is 
therefore not legally required to comply with the requirements 
applicable to a UK incorporated listed company. The policy 
and Remuneration Report being brought to shareholders for 
approval has been prepared with a view of the standards for 
a UK listed company, while making required adjustments in 
order to conform to the requirements under the Israeli law 
and market practices in Israel. 

To this end our Directors’ Remuneration Report provides  
a short overview of the new Directors’ Remuneration policy 
that is being brought to the 2021 AGM and the Annual Report 
on Remuneration that sets out the remuneration paid in 
respect of performance in 2020. 

To align with Israeli law requirements, our AGM notice 
and accompanying documentation will include the 
following, which should be considered alongside this 
Remuneration Report:

•  An introduction from me explaining the proposed  

changes to our policy and operation of policy. This will 
include the information in respect of these matters that  
you would expect to see in the Annual Statement of  
a UK incorporated and listed company 

•  The new Directors’ Remuneration policy to be approved 

by shareholders at our 2021 AGM

•  The operation of policy for 2021 (which for a UK incorporated 

company would be included in the Annual Report on 
Remuneration with the remuneration paid in respect of 
2020 performance)

•  Details of a tax bonus which it is proposed to be paid to our 

Chief Financial Officer (“CFO”) 

Following approval of our new Directors’ Remuneration policy 
at our 2021 AGM, that policy will be included in next year’s 
Remuneration Report.

1.   As announced on 4 February 2021, as of that date Charles Fairbairn is no longer a member of the Remuneration Committee.

60

Plus500 Ltd. 2020 Annual ReportReport of the Remuneration Committee
continued

Going forward, shareholders’ approval will be sought for  
our Remuneration Policy once every three years or earlier  
if a change to policy is required. Shareholders will be aware 
that as an Israeli company we are generally required to obtain 
shareholder approval to the remuneration packages for  
our Executive Directors. If changes are made to the annual 
remuneration packages, shareholders’ approval will be sought.

The Committee understands that historically shareholders 
have had concerns about Executive Directors pay and has 
therefore undertaken a thorough and comprehensive review  
of the remuneration policy and operation over the last few 
months with the support of external advisors Korn Ferry  
and a clear understanding of market practice and investor 
expectations. This has been followed with a period of 
consultation with a substantial number of our shareholders 
and shareholder advisory bodies. Feedback from investors 
has been positive overall noting the substantial changes 
made. Investors have also understood that there are a small 
number of matters that are not fully aligned with UK investor 
expectations and that the Committee will look to review again 
these matters over the policy period and at the latest at the 
next policy renewal. Following initial feedback the Committee 
refined certain aspects of its original proposals and is grateful 
for investor feedback on these matters.

The new remuneration policy and operation of policy for 
FY2021 which we intend to bring for the approval of our 
shareholders provides some far-reaching changes from the 
current policy and operation to ensure that we are making 
significant strides to align to a UK norm. The Committee is 
however cognisant of distinct sector and market dynamics in 
Israel where Plus500 is headquartered, the competition over 
talent in the Israeli market place and in the sector as a whole. 
It would also like to emphasise that the changes proposed 
have a significant impact on the way in which the current 
Executive Directors are paid. The Committee will therefore 
continue its journey over future policy reviews, keeping the 
approach and the structure of the Executive Directors’ 
packages under review but very much hopes that investors 
will be supportive of the substantial progress that has been 
made in moving towards a UK norm at this time. 

As part of our remuneration policy review we have considered 
our remuneration reporting. Our 2020 Remuneration Report 
provides clearer and more transparent disclosures more 
closely aligned to UK practice. We will continue to evolve this 
reporting to provide additional disclosures in future years so 
as to make our disclosure more aligned to UK best practice 
and the UK Directors’ Remuneration Reporting Regulations.

Business performance

We have had our best ever year in 2020 delivering total 
revenue of $872.5m (up 146%), EBITDA of $515.9m  
(up 168%) and earnings per share of $4.71 (up 249%). 

While we have had to deal with the impact of COVID-19 in 
terms of managing our business, we have not been affected 
in the same way as many other businesses. The Company 
has not received any government support and none of the 
employees have been furloughed but have retained their 
normal remuneration arrangements with payment of bonuses 
in the usual way reflecting business performance for 2020.

2020 operation of policy

As announced on 20 April 2020, our former CEO 
Asaf Elimelech stepped down from the Board on that  
date. Under his contractual arrangement, he is entitled to  
be paid base service fees and incentives for his twelve 
months’ notice period, as referred to on page 70. As 
announced on 5 January 2021, the Executive Director,  
Gal Haber, stepped down from the Board on that date.

We were delighted to announce the permanent appointment 
of David Zruia, an internal appointment, on 7 July 2020 as 
our new CEO, following his appointment as interim CEO on 
20 April 2020. Some very limited adjustments were made  
to David’s remuneration package on his appointment as the 
Committee was cognisant of the wider remuneration review 
that was being carried out. David’s salary was increased to 
NIS 1,520,000.

The CFO’s base service fees remained unchanged from 2019. 

Following a year of exceptional performance, the annual bonus 
targets were met in full with bonus payable to David Zruia of 
$1,015,000 and Elad Even-Chen of $1,972,000. 

Under our new policy, Share Appreciation Rights will no longer 
be awarded to the Executive Directors. During 2020 the legacy 
2018 Share Appreciation Rights held by both Executive 
Directors, vested.

Full details of the remuneration payable for 2020 performance 
and performance against targets is set out in the Annual 
Report on Remuneration. 

The Committee is comfortable that the remuneration paid 
for 2020 is aligned to the excellent performance in the year 
and investor returns. 

61

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statementsThe Committee would ask shareholders to support this 
one-off payment which will be presented to shareholders 
for approval at our 2021 AGM as a separate resolution. 
It is proposed that this payment is made net of tax entirely 
in shares (instead of paying wholly in cash as was originally 
proposed), which will be held by the CFO for at least a two year 
period and longer to the extent shareholding requirements  
are not met. This ensures that the CFO is aligned to the 
longer-term performance and shareholder interests. 

Concluding remarks 

The Committee and I sincerely hope that investors will be 
supportive of our new policy and operation of policy for 2021 
and will therefore support the shareholder resolutions to 
approve our new policy, the remuneration proposed as  
part of the operation of policy for 2021 and the separate 
resolution to approve the CFO’s tax bonus. I am grateful  
for the engagement, feedback and support we have received 
from our shareholders as we have finalised these new 
remuneration arrangements.

Daniel King 
Chairman of the Remuneration Committee
24 March 2021

Report of the 
Remuneration  
Committee
continued

Payment of tax bonus to CFO

Shareholder approval was sought in 2020 (and the  
resolution withdrawn) to approve a tax bonus of NIS 4.25m  
to Elad Even-Chen in respect of negotiations with the tax 
authorities and obtaining beneficial tax rates and tax rebates 
for the Company in the amount of more than $150m. Due to 
this unprecedented ruling the Company already enjoys cash 
savings at the level of approximately $50m, cash rebates  
at the level of approximately $115m and also significant cash 
savings continuing into 2021.

The Board is in no doubt that the Preferred Technological 
Enterprise status would not have been secured were it not for 
Elad Even-Chen’s enormous and unrelenting commitment to 
achieving it. The fact that these approvals for the years 2017, 
2018, 2019, 2020 and 2021 were secured during the height  
of the COVID-19 pandemic when face to face meetings and 
discussions were not possible is all the more impressive.

This bonus opportunity, targets assessment of performance 
and proposed payment made by the Remuneration Committee 
was done on the basis of assessing the real value of this 
project while understanding that this particular project is not 
typically part of the ongoing duties of a CFO.

The Committee understands investor concerns that this 
bonus opportunity was not disclosed as part of the forward 
looking remuneration arrangements for 2020 in the 2019 
Remuneration Report. At the time the Board was not sure the 
objective was at all achievable and the financial implications 
of achieving it were commercially sensitive. We have included 
in the Annual Report on Remuneration and our 2021 AGM 
materials further details about this bonus objective to provide 
full retrospective disclosure.

The Committee also understands investors’ concerns 
regarding discretionary, one off payments and as mentioned 
above, to address shareholders concerns and noting this is 
not a market norm in UK listed companies, the Remuneration 
Committee is removing the ability to do so in our new policy.

62

Plus500 Ltd. 2020 Annual ReportReport of the Remuneration Committee
continued

Annual report on  
remuneration 2020

This section of the Annual Report describes the 
implementation of the Terms of Reference, Israeli 
law requirements and the provisions of the Code.

Committee responsibilities and activities

The Remuneration Committee meets not less than  
twice a year and at such other times as required. 
The Remuneration Committee has responsibility for 
determining, within the agreed terms of reference, 
the Companies Law provisions and subject to the 
remuneration policy of the Group, the Group’s policy on the 
remuneration packages of the Company’s Chief Executive 
Officer, Chief Financial Officer, Managing Director, the 
Chairman and the other Non-Executive Directors, the 
Company Secretary and other senior executives 
determined by the Committee.

The other key activities of the Committee pursuant to 
the Companies Law and the written terms of reference 
of the Remuneration Committee for 2020 are as follows:

•  Reviewing the remuneration policy 

•  Approving and recommending to the Board and,  

where applicable, the shareholders, the total individual 
remuneration package of the Chairman, each Executive 
and Non-Executive Director, the Chief Executive Officer, 
Chief Financial Officer, Managing Director and other 
office holders (including bonuses, incentive payments 
and share options or other share awards);

•  In determining remuneration policies for the Company’s 
senior management and/or individual remuneration 
packages of each Executive Director, the Chairman and 
other designated senior executives, the Remuneration 
Committee is required to give regard to the relevant  
legal and regulatory requirements, the provisions of the 
Companies Law, the provisions and recommendations  
of the Code and associated guidance;

•  Approving and determining the targets for any 

performance-related pay schemes; and

•  Reviewing the design of all share incentive plans for 
approval by the Board and (if required or deemed 
appropriate) the shareholders.

The Company is planning to approve new terms of reference 
in 2021 (which will be available on the Company’s website 
once approved).

63

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statements 
Report of the 
Remuneration  
Committee
continued

Summary of major activities and  
decisions of the Committee in 2020

Salary/base 
service fees

•  Executive Directors’ remuneration review
•  Review and approval of Non-Executive 

Directors’ fees

•  Review and approval of Chairman’s fees
•  Review of senior management fees

Bonus

•  Review of the performance of the Chief 

Executive Officer and the Executive Directors 
compared to the targets set and approval of 
annual bonus awards for 2020 based on 
performance targets 

•  Review of Executive Director’s 2020 LTIP and 

RSUs plans (including addition of KPIs)

•  Review of updated clawback and 

malus provisions

Long Term 
Incentive Plan 
(“LTIP”)/Restricted 
Share Units 
(“RSUs”)

Governance

•  Review of corporate governance and 

determining appropriate levels of disclosure for 
the 2020 Directors’ Remuneration Report
•  Review of 2020 AGM season remuneration 
report results, and investor and shareholder 
advisory bodies’ views on remuneration

•  Review of the Committee’s terms of reference 
in light of the Code and the Companies Law
•  Review of 2020 Annual Remuneration Report

Other

•  Review of remuneration consultant costs 

and appointment

•  Review of workforce remuneration policies 

and comparison of such policies with senior 
management policies

•  Review talent pipeline and its remuneration

The Company Secretary ensures that the Remuneration 
Committee fulfills its duties under its terms of reference and 
provides regular updates to the Remuneration Committee  
on relevant regulatory developments in the UK, information on 
Israeli market trends and compensation structures on a 
broader Group level

Remuneration policy 

Pursuant to the Companies Law, all public Israeli companies, 
including companies whose shares are only publicly traded 
outside of Israel, such as the Company, are required to adopt a 
written remuneration policy for their executives and directors, 
which addresses certain items prescribed by the Companies 
Law. The adoption, amendment and restatement of the policy 
is to be recommended by the Remuneration Committee and 
approved by the Board and the Company’s shareholders. 

In 2020 the Remuneration Committee has recommended to 
amend the Company’s Remuneration Policy for Directors and 
Executives to provide that the remuneration packages of the 
Company’s executives shall be subject to clawback and malus 
provisions authorising the Remuneration Committee to reduce 
any payout due (including, for the avoidance of doubt) in the 
event of: (i) discovery of a material misstatement in the 
audited consolidated accounts of the Company (which include 
the Company’s subsidiaries) resulting in a restatement of such 
accounts; and/or (ii) it is determined that the assessment of 
the payout was based on error, or inaccurate or misleading 
information; and/or; (iii) action or conduct of a participant 
which, in the reasonable opinion of the Remuneration Committee, 
amounts to fraud or material dishonesty or leads to employment 
termination for serious misconduct; and/or (iv) the Company 
or a subsidiary of the Company suffers a material failure of 
risk management, provided that the participant’s fraud or 
material dishonesty or gross negligence significantly 
contributed to such material failure of risk management. 
In any such event, the Remuneration Committee may also 
(i) require the participant to pay to the Company an amount 
equal to some or all of the payout; and/or (ii) reduce the 
amount of any future bonus payable to the participant; and/or 
(iii) reduce or cancel any awards under any other Company 
equity or cash incentive plan, that have not yet been satisfied.

The above mentioned amendments were approved by the 
shareholders at the 2020 AGM held on 16 September 2020.

The Committee understands that historically shareholders 
have had concerns about Executive Directors pay and has 
therefore undertaken a thorough and comprehensive review  
of the remuneration policy and operation over the last few 
months with the support of external advisors Korn Ferry and a 
clear understanding of market practice and investor expectations. 
This has been followed by a period of consultation with a 
substantial number of our shareholders and shareholder 
advisory bodies. 

64

Plus500 Ltd. 2020 Annual ReportReport of the Remuneration Committee
continued

Following its review, the Committee intends to bring 
to shareholders for approval at its 2021 AGM a new 
Remuneration Policy and operation of policy for FY 2021. 

The new remuneration policy and operation of policy for  
FY 2021 provides some far-reaching changes from the current 
policy and operation to ensure that we are making significant 
strides to align to a UK norm. The Committee is however 
cognisant of distinct sector and market dynamics in Israel 
where Plus500 is headquartered, the competition over talent 
in the Israeli market place and in the sector as a whole. 
It would also like to emphasise that the changes proposed 
have a significant impact on the way in which the current 
Executive Directors are paid. The Committee will therefore 
continue its journey over future policy reviews, keeping the 
approach and the structure of the Executive Directors’ 
packages under review but very much hopes that investors 
will be supportive of the substantial progress that has been 
made in moving towards a UK norm at this time. 

In developing the new Remuneration Policy, the Remuneration 
Committee consulted with major shareholders (covering  
over 50% of the issued share capital) for their views on the 
proposals and also engaged with shareholder advisory bodies. 
Based on the independent advice received from Korn Ferry, 
as well as the feedback received from the major shareholders 
and the shareholder advisory bodies, a new Remuneration 
Policy shall be brought for the shareholders’ approval at the 
Company’s 2021 AGM.

Amongst other matters that will be set out more fully in our 
2021 AGM notice and accompanying materials, the new 
Remuneration Policy for Executive Directors provides for the:

•  Reduction of incentive quantum and rebalancing from short 

term to long-term incentives; 

•  Changes to the annual bonus structure which includes a 

reduction of the maximum bonus opportunity and moving 
the entire deferred bonus element into shares; 

•  Removal from the policy of the ability to pay discretionary 

bonuses going forward; and 

•  Changes to the long term incentive structure which includes 

removal of the Share Appreciation Rights long-term 
incentive which pays out 100% in cash, replacing this with 
performance shares.

Stakeholder engagement 

Employees
The Board regularly communicates with and receives 
feedback from the Group’s employees through a variety of 
channels. Steve Baldwin, as the designated Non-Executive 
Director dedicated to workforce engagement, meets on 
a yearly basis with the workforce and at such meetings 
employees have the opportunity to share their views,  
including on executive and employee remuneration. 

In addition, employees can contact Steve Baldwin directly 
via email on matters they wish to discuss with him or with  
the Board. Steve Baldwin also regularly communicates with 
employees who have connections with other stakeholders 
of the Company, such as customers and suppliers. Steve reports 
any key messages deriving from such conversations to the 
Board and ensures that such messages are considered as 
part of the Board’s decision-making process. The Company is 
not obliged to comply with Section 172 of the UK Companies 
Act 2006. Plus500 holds regular employee workshops and 
briefings on a variety of topics and conducts round table 
discussions with employees.

The Company seeks to consider and act on employee 
feedback and is committed to ensuring that its remuneration 
structures are supported by its employees. The Company is 
also continually working to develop best practice in line with 
the Code and is considering whether additional channels of 
employee communication are required in order to better 
develop employee engagement and foster stronger 
connections with its workforce.

Shareholders
The Chair of the Board and the Chair of the Remuneration 
Committee are in regular communication with shareholders  
of the Company on a variety of matters and are grateful for 
shareholders’ engagement and feedback.

As mentioned in the Remuneration Committee Chairman’s 
Statement and the section above on our remuneration policy, 
in developing the new Policy, the Committee consulted with 
major shareholders (covering over 50% of the issued share 
capital) for their views on the proposals and also engaged with 
other shareholder advisory bodies. Feedback from investors 
has been positive overall noting the substantial changes 
made. Investors have also understood that there are a small 
number of matters that are not fully aligned with UK investor 
expectations and that the Committee will look to review again 
these matters over the policy period and at the latest at the 
next policy renewal. Following initial feedback, the Committee 
refined certain aspects of its original proposals and is grateful 
for investor feedback on these matters.

65

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statementsReport of the 
Remuneration  
Committee
continued

Approach to recruitment and promotions of Directors 

Non-Executive Directors

Plus500 believes that strong, effective leadership is 
fundamental to its continued growth and success in the 
future. This requires the ability to attract, retain, reward 
and motivate highly-skilled Executive Directors, with the 
competencies needed to excel in a rapidly changing 
marketplace and to continually motivate their employees.

When setting remuneration packages for new Executive 
Directors, pay will be set in line with the remuneration policy  
of the Company. Several factors will be considered, including: 
the geography in which the role competes or is recruited from; 
the candidate’s experience and skills; and the remuneration 
levels of other Executive Directors and colleagues in peer 
companies and market standards and norms in the UK. 

If necessary, new Executive Directors may be provided 
with contributions towards relocation expenses, housing, 
school fees etc., but for no more than necessary.

Non-Executive Directors are appointed for a one year term 
and are subject to re-election at each AGM. Notwithstanding, 
External Directors are appointed by shareholders for a three 
year term and are subject to re-election by shareholders  
at an EGM or AGM every three years. The term of office  
can be terminated by the Non-Executive Director with two 
months written notice, or by the Company with immediate 
effect if the Non-Executive Director is not re-elected or is 
otherwise removed from office in accordance with the 
Articles. Notwithstanding, External Directors’ service may 
be terminated by the Company only in such circumstances 
and manner provided under the Companies Law. 
Upon termination no additional payments are due. 

According to the Companies Law, the appointment of  
External Directors is for a period of three years from the 
date of appointment (which may be extended for two more 
three-year terms).

The table below details the date and period of appointment of each Non-Executive Director

NAME

POSITION

DATE OF  
APPOINTMENT  
TO THE BOARD 
OF DIRECTORS

DATE OF  
RE-APPOINTMENT  
TO THE BOARD  
OF DIRECTORS

PERIOD OF  
APPOINTMENT

Penny Judd

Independent Non-Executive Director and Chairman

June 2016

September 2020

1 year

Charles Fairbairn1

Senior Independent Non-Executive Director and External Director

July 2013

June 2019

3 years

Anne Grim

Independent Non-Executive Director and External Director

September 2020

September 2020

3 years

Daniel King

Independent Non-Executive Director and External Director

Steve Baldwin

Independent Non-Executive Director

Sigalia Heifetz

Independent Non-Executive Director

June 2013

June 2017

February 2021

Tami Gottlieb

Independent Non-Executive Director and External Director

March 2021

June 2019

3 years

September 2020

1 year

N/A

N/A

Until the 
2021 AGM

3 years

The table below details the date and period of appointment of each Executive Director presiding

NAME

POSITION

David Zruia

Executive Director

Elad Even-Chen

Executive Director

Gal Haber2

Executive Director

DATE OF  
APPOINTMENT  
TO THE BOARD 
 OF DIRECTORS

April 2020

July 2016

June 2013

DATE OF  
RE-APPOINTMENT  
TO THE BOARD  
OF DIRECTORS

PERIOD OF  
APPOINTMENT

September 2020

1 year

September 2020

1 year

September 2020

1 year

1.  As announced on 4 February 2021, Charles Fairbairn will step down from the Board at the earlier of the 2021 AGM or 30 June 2021.
2.  Until stepping down on 5 January 2021.

66

Plus500 Ltd. 2020 Annual ReportDirectors’ 
Remuneration 
Report 

Annual report on remuneration 2020

Introduction

This report sets out information about the remuneration of the directors, including the Chief Executive Officer 
and the Chief Financial Officer of the Company, for the year ended 31 December 2020.

Audited information – Directors’ remuneration – 1 January 2020 to 31 December 2020

Single figure of remuneration
The detailed emoluments received by the Executive and Non-Executive Directors during the year ended 31 December 2020 
are detailed below. 

The information provided in the section and accompanying notes has been audited by Kesselman & Kesselman, a member  
firm of PricewaterhouseCoopers International Limited.

SALARY/BASE
 SERVICE FEES6

SOCIAL 
EXPENSES

TOTAL  
FIXED  
PAY

ANNUAL  
BONUS

SHARE 
APPRECIATION  
RIGHTS

TOTAL  
VARIABLE  
PAY

TOTAL

(US$000)

2020

2019

2020

2019

2020

2019

2020

2019

2020

2019

2020

2019

2020

2019

Executive Directors

David Zruia1

Elad Even-Chen

Asaf Elimelech2

Gal Haber3

Non-Executive Directors

Penny Judd (Chairman)

Charles Fairbairn4

Anne Grim5

Daniel King

Steve Baldwin

319

498

498

418

194

153

36

88

88

235

480

480

403

192

152

–

83

83

87

66

406

301

1,015

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

498

480

1,972

498

480

1,972

418

403

 –

194

192

153

152

36

88

88

–

83

83

–

–

–

–

–

477

785

785

–

–

–

–

–

–

752

964

964

 –

–

–

–

–

–

323

1,767

800

2,173

1,101

665

2,936 1,450

3,434

1,930

665

2,936 1,450

3,434

1,930

–

–

–

–

–

–

 –

– 

418

403

–

–

–

–

–

–

–

–

–

–

194

153

36

88

88

192

152

–

83

83

1.   David Zruia was appointed as the Company’s CEO and as an Executive Director on 20 April 2020
2.  As announced on 20 April 2020, Asaf Elimelech stepped down from the Board and from his office as the Company’s CEO, as of that date. 
3.  As announced on 5 January 2021, Gal Haber stepped down from the Board, as of that date.
4.  As announced on 4 February 2021, Charles Fairbairn will step down from the Board at the earlier of the 2021 AGM or 30 June 2021.
5.  Anne Grim was appointed as a Non-Executive Director and External Director on 16 September 2020. 
6.  The remuneration terms comprised of a salary for David Zruia and service contract fees for Elad Even-Chen (the “base service fees”).

*  General notes: 

(a)  No Long Term Incentive Plan (“LTIP”)  or Restricted Share Units (“RSUs”) awards had performance periods ending in the financial year ended on 31 December 2020 or in the financial  
year to 31 December 2019. In line with the UK reporting regulations, LTIP awards shall be reported in the year that the performance period ends with the value of the award on vesting. 
No LTIP awards presented accordingly.

(b) Payments are not prorated and are presented for the entire year. 
(c) Further details are provided in the notes to the 2020 EGM which are available at the Company's website.

67

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statements 
 
 
 
Directors’ 
Remuneration 
Report 
continued

Executive Directors’ service contracts

Some of the Executive Directors provide their consulting services to the Company pursuant to a service contract. The terms 
of their service contracts are summarised below.

Elad Even-Chen - Chief Financial Officer
The consulting services of Elad Even-Chen are provided to the Company through Elad Even-Chen Consulting Services Ltd., 
pursuant to the service contract entered into by the parties. Elad Even-Chen Consulting Services Ltd. is also entitled to 
participate in a bonus, SAR, LTIP schemes and other contractual related expenses on terms decided by the Remuneration 
Committee for specific projects provided by the consultant.

Asaf Elimelech – Former Chief Executive Officer (stepped down on 20 April 2020)
The consulting services of Asaf Elimelech were provided to the Company through Asaf Elimelech Consultation and Regulatory 
Services Ltd., pursuant to the service contract entered into by the parties. Asaf Elimelech Consultation and Regulatory 
Services Ltd. is also entitled to participate in a bonus, SAR, LTIP schemes and other contractual related expenses on terms 
decided by the Remuneration Committee for specific projects provided by the consultant.

Gal Haber – Managing Director (stepped down on 5 January 2021)
The consulting services of Gal Haber were provided to the Company through Wavesoft Ltd., pursuant to the service contract 
entered into by the parties. Wavesoft Ltd. is also entitled to participate in a bonus scheme and other contractual related 
expenses on terms decided by the Remuneration Committee. 

Commentary on the single figure table 

Base salary, base service fees and social and other contractual related expenses
David Zruia was appointed as permanent CEO on 7 July 2020 having held the role on an interim basis since 20 April 2020. 
David Zruia’s annual salary was set at NIS 1,520,000 with effect from 20 April 2020. The Committee considered this to be below 
the market rate in part to reflect that this is his first Directorship of a listed company and that it would also be reviewed as part of 
the wider review of the remuneration policy being undertaken. Elad Even-Chen's base service fees remained the same as in 2019 
at NIS 1,700,000.

Annual Bonus
The 2020 annual bonus for the Executive Directors was determined based on the achievement of the performance 
measures and targets set out below:

FINANCIAL METRICS

WEIGHTING

OBJECTIVES

PERFORMANCE

ACHIEVEMENT  
(% OF MAXIMUM)

EPS

60%

Achievement of an EPS growth rate, where the 
minimum threshold is EPS ($1.2) and the maximum 
payout is made for reaching a 15%. increase from 
the minimum threshold, EPS ($1.38) calculated on a 
linear basis. 

Actual EPS for FY 2020 is $4.71

100%

The Committee carefully assessed performance against objectives set for the annual bonus and noting exceptionally strong 
performance against all of the objectives set, determined full achievement of the objectives.

The details of some of the specific targets and performance against them are not disclosed as the Board believes they are 
commercially sensitive. They will remain market sensitive because they are an integral part of our on-going business operations.

The Remuneration Committee has provided as much information as it is able, given the nature of the objectives, so that 
investors can be comfortable that the Remuneration Committee has used a thorough approach in setting the objectives 
and targets and measuring the outcome.

68

Plus500 Ltd. 2020 Annual ReportDirectors’ Remuneration Report 
continued

NON-FINANCIAL 
METRICS

WEIGHTING

OBJECTIVES

Strategic

13.3%

Operational

13.3%

Risk

13.3%

Total

40%

Achievement against Board approved strategic plan, 
covering the following areas:
•  Platform improvement/investment plans
•  Expansion into new locations
•  Securing new licences
•  Market position
•  Employee engagement
•  Performance reviews
•  Diversity

•  Systems availability measured with reference to 
the cost to the Company of incidents caused by 
system issues and underpinned by maintaining 
systems availability of 99.98%

Achievement assessed by Chair of Risk Committee 
against:
•  Risk Register 
•  Breaches Register 
•  Enhancement of risk controls and stress testing
•  Relationship with regulators
•  Reputation management

PERFORMANCE

Parameters achieved for 2020 and include 
for example:
•  Significant technical platform improvements 

made in the year

•  Progress made in working toward securing 

new licenes in several territories

•  As set out on page 25, significant progress 

on employee engagement achieved 

•  As set out on page 30, significant progress 

on our diversity strategy achieved 

Parameters achieved for 2020 

Parameters achieved for 2020 

ACHIEVEMENT  
(% OF MAXIMUM)

100%

100%

100%

100%

Based on the performance described above the Committee agreed the following 2020 bonus awards based on 100% of the 
maximum opportunity.

2020 bonus awards (US$000)

David Zruia 

Elad Even-Chen

Asaf Elimelech

CASH BONUS

DEFERRED BONUS

TOTAL ANNUAL BONUS

677

1,315

1,315

338

657

657

1,015

1,972

1,972

MAXIMUM OPPORTUNITY AS
PERCENTAGE OF ANNUAL
SALARY/BASE SERVICE FEES* 

230%

400%

400%

* 

 Percentage calculation based on annual employee/contractual agreements in NIS.

An amount equal to 33.33% of the Annual Bonus achieved (the “Deferred Amount”) shall be paid in three equal installments 
on 31 December 2021, 31 December 2022 and 31 December 2023 (each, a “Deferred Payment Date”), with 50% of the deferred 
amount paid on each Deferred Payment Date in cash and 50% paid by way of allotment of ordinary shares of the Company. 
According to David's employment agreement the deferred bonus for the year 2020 will be settled entirely in cash. The number 
of ordinary shares allotted on any Deferred Payment Date shall be calculated based on the ordinary share price at 1 January 
2020, as adjusted for dividends. 

In respect of the year 2019, the Deferred Amount of $262,000 vested for Elad Even-Chen and Asaf Elimelech in December 
2019, shall be paid in three equal installments on 31 December 2020, 31 December 2021 and 31 December 2022 (each, a 
“Deferred Payment Date”), with 50% of the deferred amount paid on each Deferred Payment Date in cash and 50% paid by way 
of allotment of ordinary shares of the Company. The number of ordinary shares allotted on any Deferred Payment Date shall 
be calculated based on the ordinary share price at 1 January 2019, as adjusted for dividends.

69

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statementsDirectors’ 
Remuneration 
Report 
continued

Share Appreciation Rights (“SARs”) vested during 2020

SARs are a deferred cash incentive subject to continued providing service or employment over a long term periods and tied to 
the long term performance of the Company’s ordinary shares.

SARs granted to the Executives in December 2018 and fully vested in December 2020 are summarised in the table below. 

David Zruia

Elad Even-Chen

Asaf Elimelech

GRANT DATE

VEST DATE

GRANT AMOUNT (USD)

VESTED VALUE (USD)

30 December 2018

30 December 2020

30 December 2018

30 December 2020

30 December 2018

30 December 2020

517,653

663,658

663,658

752,082

964,168

964,168

In respect of the year 2020 SARs grants, the remuneration package to David Zruia included SARs granted in the amount 
of $634,737 (NIS 2,200,000) in December 2019 and will be vested after three years in December 2022. The remuneration 
package to Elad Even-Chen included SARs granted in the amount of $721,293 (NIS 2,500,000) in December 2019 and will 
be vested after three years in December 2022. Elad Even-Chen’s 2020 SARs grant amount remained unchanged from 
2019 while the vesting period increased from two to three years.

2020 LTIP / RSUs Awards

Scheme interests awarded during the year ending 31 December 2020
Executive Directors were granted Long Term Incentive Plan (“LTIP”) and Restricted Share Units (“RSUs”) Grants in respect of 
2020 which will vest after three years to the extent performance targets and KPIs have been achieved, as summarised in the 
table below.

PERFORMANCE MEASURE

WEIGHTING

Relative TSR vs FTSE 250

EPS

HR Criteria

40%

40%

20%

THRESHOLD
(30% OF MAX)

Median

5% p.a.

TARGETS

MAXIMUM
(100% OF MAX)

Upper Quartile

12% p.a.

Achievement against Board approved strategic plan, covering the following areas:
•  Employee attrition rates 
•  Development of the R&D team

The details for the LTIPs and RSUs awards granted to each Executive Director is shown below.

David Zruia

Elad Even-Chen

GRANT DATE

1 January 2020

1 January 2020

NUMBER OF  
SHARES GRANTED

FACE VALUE OF  
THE AWARD (USD)

19,870

24,837

230,814

288,517

VESTING DATE

1 January 2023

1 January 2023

MAXIMUM OPPORTUNITY AS
PERCENTAGE OF ANNUAL
SALARY/BASE SERVICE FEES1 

53%

59%

1.  Percentage calculation based on annual amounts of the contractual agreements in NIS.

General notes:
(a)  Face value of the award calculated with reference to share price on 1 January 2020 of 886 pence and FX rate USD/ILS of 3.466
(b) David Zruia's award is structured as an RSU, in accordance with the provisions of the Capital Gain route under Section 102 of the Israeli Tax Ordinance.
(c) The grant made to Asaf Elimelech lapsed on his leaving the Company, subject to his contractual agreement of 12 months' notice period

The grant will vest on the third anniversary, with any shares vesting subject to a two-year post-vesting holding lock-up period. 

On the third anniversary of the grant date, and subject to fulfilling the vesting conditions, the Company shall allot to the employee 
or service contractor, ordinary shares with an aggregate value of up to the initial value granted on the grant date, subject to 
achieving specific KPI’s as described in the table above for each plan. 

The number of Ordinary Shares allotted on the vesting date shall be calculated based on the Ordinary Share price at grant date 
as specified in the table above for each plan, as adjusted for dividends (with any amounts adjusted for dividends payable in cash).

The allotted ordinary shares will be transferred out of the treasury shares of the Company.

70

Plus500 Ltd. 2020 Annual ReportDirectors’ Remuneration Report 
continued

Payments to past Directors and payments for Loss of Office

Executive Director Gal Haber stepped down from the Board on 5 January 2021. He does not receive annual bonus or  
long-term incentive awards.

Executive Director Asaf Elimelech, former CEO, stepped down from the Board on 20 April 2020. He has a twelve months’ 
notice period and continued with the Group in a transitional role alongside the Interim CEO until our new CEO was appointed 
including retaining his role as a Director of certain Group’s subsidiaries. In accordance with his contractual agreement and  
in line with the remuneration approved by shareholders, Asaf Elimelech was paid his base service fees, annual bonus and 
receives incentives that have vested by 31 December 2020. There are no unvested amounts payable after 31 December 2020.

All amounts paid are set out in the Single figure of remuneration table.

Further information on 2020 remuneration

Directors’ shareholdings and share plan interests
Summary of Directors’ shareholdings and share plan interests as at 31 December 20201.

OUTSTANDING SCHEME  
INTERESTS AS AT 31/12/2020

BENEFICIAL OWNERSHIP IN SHARES 

SUBJECT TO 
PERFORMANCE 
CONDITIONS

WITHOUT 
PERFORMANCE 
CONDITIONS

AS AT 
 1 JANUARY  
2020

AS AT
 31 DECEMBER 
20202

SHAREHOLDING 
REQUIREMENT
(% OF SALARY/  
BASE SERVICE FEES)

CURRENT 
SHAREHOLDING  
AS AT 31/12/2020
(% OF SALARY/  
BASE SERVICE FEES)

19,870

45,517

–

–

–

–

–

–

–

–

37,080

37,080

–

–

–

–

–

–

12,000

30,460

30,460

17,000

54,100

51,4608

1,805,457

2,069,769

25,691

55,000

–

25,691

55,000

–

27,169

27,169

–

–

200%

200%

N/A

N/A

–

–

–

–

–

71%

203%

N/A

N/A

–

–

–

–

–

Executive Directors

David Zruia

Elad Even-Chen3 

Asaf Elimelech4 

Gal Haber5 

Non-Executive Directors

Penny Judd6 

Charles Fairbairn7

Anne Grim

Daniel King 

Steve Baldwin

1.  Save as disclosed above, none of the Directors has any interest in the share capital of the Company or of any of its subsidiaries nor persons connected to the Directors  

(within the meaning of s.252 of the Companies Act) have any such interest, whether beneficial or non-beneficial.

2.  As at 31 December 2020 and up to the date of this Annual Report.
3.  The shares are registered in the name of Elad Even-Chen Consulting Services Ltd.
4.  The shares are registered in the name of Asaf Elimelech Consultation and Regulatory Services Ltd. 
5.  The shares are registered in the name of Wavesoft Ltd. 
6.  The shares are registered in the name of Penny Judd’s spouse, Julian Judd.
7.  As announced on 4 February 2021, Charles Fairbairn will step down from the Board at the earlier of the 2021 AGM or 30 June 2021.
8.  Asaf Elimelech shareholding as at date when stepped down from the Board, 20 April 2020.

General notes:
 (a) Outstanding scheme interest as at 31 December 2020 include 2019 and 2020 LTIP/RSU awards that have not vested, and vested deferred bonus for 2019 and 2020.
(b) Beneficial ownership in shares include all share plan interests together with any holdings of ordinary shares.
(c) Current shareholding as at 31 December 2020 as a % of salary/base service fees were calculated based on share price as at 31 December 2020 and FX GBP/ILS as of that date.

71

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statementsDirectors’ 
Remuneration 
Report 
continued

Performance graph and table
Plus500 was admitted to the Alternative Investment Market of the London Stock Exchange on 24 July 2013. Following a 
period of sustained growth, the Company applied for Admission to the main market which became effective on 26 June 2018. 

The chart below shows the TSR performance of £100 invested in Plus500 at IPO vs performance of the FTSE All Share index. 
As part of the Company’s commitment to strengthen corporate governance, the reporting of Directors’ remuneration in 2020 
is being aligned to a greater extent with the regulations as applicable to a UK incorporated company. This disclosure will be 
built up over the coming years in line with the requirements.

TSR performance of £100 invested in Plus500 at IPO vs performance of the FTSE All Share index

x
e
d
n

I

0
5
2

E
S
T
F
s
v

O
P

I

t
a
d
e
t
s
e
v
n

i

0
0
1
£
f
o

l

e
u
a
V

£3,000

£2,500

£2,000

£1,500

£1,000

£500

£0

Plus500

FTSE AllShare index

 31 Dec
2012

 31 Dec
2013

 31 Dec
2014

 31 Dec
2015

 31 Dec
2016

 31 Dec
2017

 31 Dec
2018

 31 Dec
2019

 31 Dec
2020

CEO single figure total remuneration ($000s)

Annual bonus achieved for 2020 (as % of maximum opportunity)

2020

2,173

100%

Relative importance of the spend on pay
The following table sets out the change in dividends and overall spend on pay in the years ended 31 December 2020 and 2019.

Total gross employee and other related expenses pay 

Dividends

Share buybacks

* 

Includes the increase of the Group number of employees and service contractors.

2019

31.5

101.1

47.2

2020

50.8

141.6

88.8

PERCENTAGE CHANGE

61%*

40%

88%

The Company continues to update and tailor its Remuneration Report disclosures to align with UK corporate governance best 
practice. To this end, the 2020 Annual Report includes several new elements of disclosure in the Remuneration Report, with 
further additional reporting and disclosure expected to be included in the Remuneration Report of the 2021 Annual Report.

72

Plus500 Ltd. 2020 Annual Report 
 
 
 
 
 
 
 
 
 
Directors’ Remuneration Report 
continued

Non-Executive Directors’ letters of appointment

External board appointments

On their initial appointment, each of the Non-Executive 
Directors signed a letter of appointment with the Company, 
for an initial period of three years.

The letters of appointment of Penny Judd, Steve Baldwin and 
Sigalia Heifetz as Non-Executive Directors require them to retire 
and be subject to re-election at each Annual General Meeting 
in accordance with Provision 18 of the Code. The letters 
have been drafted such that renewed appointment will not 
necessitate a new letter of appointment. The appointments 
of Penny Judd, Steve Baldwin and Sigalia Heifetz can be 
terminated by the Non-Executive Director with a two months 
written notice, or by the Company with immediate effect if 
the Non-Executive Director is not re-elected or is otherwise 
removed from office in accordance with the Articles.

As required under, and subject to the Companies Law, the 
appointments of Charles Fairbairn, Daniel King, Anne Grim 
and Tami Gottlieb as External Directors are for a period of 
three years from the date of appointment (which may be 
extended for two more three-year terms). Charles Fairbairn 
and Daniel King were re-elected for a third and final three-
year term effective from the 2019 AGM. As announced by the 
Company, Charles will be stepping down from the Board at 
the earlier of 2021 AGM or 30 June 2021. Anne Grim was 
elected for her first three-year term effective from the 2020 
AGM. Tami Gottlieb was elected for her first three-year term 
effective from the 2021 Extraordinary General Meeting. 

Each Non-Executive Director is expected to commit to 
a minimum of 24 days per year in fulfilling their duties 
as a director of the Company.

Other than the External Directors, there are no existing or 
proposed service contracts or consultancy agreements 
between any of the Directors and the Company which cannot 
be terminated by the Company within twelve months without 
payment of compensation.

Copies of the Directors’ letters of appointment and service 
agreements are available for inspection at the Company’s 
registered office. The Chairman of the Company does not 
receive any fees for acting as Chairman other than the fees 
as a Non-Executive Director.

Where Board approval is given for an Executive Director to 
accept an outside non-executive directorship, the individual 
is entitled to retain any fees received. The Board assesses 
and confirms that such appointment will not have any 
material impact on the performance of the Director, and will 
not affect the Director's commitments and duties as a 
Director of the Company.

Steve Baldwin is currently a Non-Executive Director of TruFin 
Plc and The Edinburgh Investment Trust Plc.

Penny Judd is currently a Non-Executive Director of TruFin 
Plc, Alpha Financial Markets Consulting Plc and Team17 
Group Plc.

Anne Grim is currently a Non-Executive Director of Insight 
Investment, Metro Bank PLC, RateSetter and Openwork 
Holdings Ltd.

Sigalia Heifetz currently holds non-executive directorships at 
a number of leading Israel-based corporations across a 
range of sectors and industries, including Nesher Israel 
Cement Enterprises Ltd, Clal Biotechnology Industries Ltd, 
Golf & Co Ltd, Maman Cargo Terminals and Handling Ltd and 
Tamar Petroleum Ltd.

Tami Gottlieb is currently an External Director at Bank Leumi 
Le’Israel Ltd. – one of Israel's two largest commercial banks, 
where she is Chairperson of the Audit and Financial Reports 
Committees and a member of the Remuneration and 
Business & Credit & Strategy Committees, having previously 
been on the Technology Committee and on the Risk 
management Committee. Tami Gottlieb is also Chairperson 
at Shefayim Holdings Corporation, an External Director at 
Extell Limited, an Independent Director at Arad Investments 
and Development Ltd and a Director at Emilia Development. 
She is also a founder and Managing Director of Harvest 
Capital Markets Ltd, a wealth management and corporate 
finance boutique.

Non-Executive Director fees
The current annual fees for our presiding Non-Executive 
Directors are as follows:

The Chairman and Non-Executive Directors do not 
participate in any long-term incentive or annual bonus 
schemes, nor do they accrue any pension entitlement.

NAME

Penny Judd

ROLE

Chair

Charles Fairbairn1

NED & SID, External Director

In addition, there are more stringent regulations around 
the exact roles of Non-Executive Directors. The Audit and 
Remuneration Committee Chairmen must be External Directors 
who once appointed serve for three years but are then restricted 
from becoming the Chairman or holding any paid role at the 
Company for two years after they leave the Board.

Anne Grim

Daniel King

NED, External Director

NED, External Director

Steve Baldwin

NED

Tami Gottlieb 

NED, External Director

Sigalia Heifetz

NED

FEE

£150,000

£120,000

£75,000

£75,000

£75,000

£75,000

£75,000

1.  As announced on 4 February 2021, Charles Fairbairn will step down from the Board 

at the earlier of the 2021 AGM or 30 June 2021.

73

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statementsDirectors’ 
Remuneration 
Report 
continued

External advisors

From 17 November 2020 and in respect of the 2020 Annual Report and 2021 Remuneration Policy, the Remuneration 
Committee received independent advice from Korn Ferry LLC on the Remuneration Policy review and market practice. 
Korn Ferry is a signatory to the Remuneration Consultants’ Code of Conduct and has confirmed to the Committee that 
it adheres in all aspects to the terms of the Code. The Remuneration Committee is satisfied that the advice provided by  
Korn Ferry LLC  in relation to remuneration matters is objective and independent.

The Committee appointed KPMG LLC in 2019 in respect of the 2020 remuneration policy, as remuneration consultants 
(non-audit services). KPMG LLC provided remuneration assistance with the transition to a more UK corporate governance 
compliant structure after the move to the Main Market in June 2018 and advice in relation to compliance with the Code. 
Their advice linked Executive remuneration, Non-Executive remuneration and recent shareholder guidance, with similar companies 
and market developments. KPMG LLC is a member of the Remuneration Consultants’ Group, and as such chooses to operate 
pursuant to a code of conduct that requires remuneration advice to be given objectively and independently. KPMG Ltd. is the 
auditor of Plus500CY Ltd., it is a different and separate entity from KPMG LLC that provided the remuneration consultancy 
work. KPMG LLC has no connection to the Company or individual directors. As such, the Committee is satisfied that the 
advice provided by KPMG LLC in relation to remuneration matters is objective and independent.

Statement of voting on remuneration at 2020 meetings
The table below shows votes cast by proxy at the EGM held on 20 February 2020 and the AGM held on 16 September 2020 
in respect of the Directors’ remuneration.

AGM RESOLUTIONS

Amend Remuneration Policy

Approve fees to Anne Grim

Approve increase in fees to Steve Baldwin

Approve increase in fees to Daniel King

Approve increase in salary to David Zruia

Approve grant of RSU to David Zruia

FOR

% VOTES CAST

AGAINST

% VOTES CAST

VOTE WITHHELD

64,445,724

67,747,466

67,383,802

67,383,802

67,220,665

65,457,861

95.44

100.00

99.51

99.51

99.22

96.62

3,077,629

0

331,969

331,969

526,591

2,289,395

4.56

0.00

0.49

0.49

0.78

3.38

12,505,940

12,281,827

210

210

12,282,037

12,282,037

EGM RESOLUTIONS

Remuneration terms for Asaf Elimelech

Remuneration terms for Elad Even-Chen

FOR

% VOTES CAST

AGAINST

% VOTES CAST

VOTE WITHHELD

50,106,651

50,157,827

64.57

64.59

27,495,009

27,495,009

35.43

35.41

77,601,660

77,652,836

74

Plus500 Ltd. 2020 Annual ReportDirectors’ Remuneration Report 
continued

Most highly remunerated executives in 2020 

The table below shows the remuneration of the Company's 
five most highly compensated executives in 2020 (including 
two Executive Directors and one former Executive Director):

Asaf Elimelech

Elad Even-Chen

Ari Shotland

David Zruia

Nir Zatz

2020 FEES ($)

3,433,753*

3,433,753

2,300,919

 2,173,567

1,922,036

* 

Includes payments for the full year ended 31 December 2020

Implementation of policy in 2021

2021 Non-founder Executive Directors' remuneration
The Remuneration Committee has continued its efforts to 
modify the remuneration arrangements of the Executive 
Directors to better align executive compensation with  
UK governance standards followed by Main Market-listed 
companies and move further towards a structure in line with 
investor expectations and developments in best practice. 

The Company intends to issue its 2021 AGM notice 
regarding a new Directors’ Remuneration Policy that we are 
seeking shareholder approval for this policy at its 2021 AGM 
and the operation of policy proposed for FY2021, following 
the consultation currently being undertaken with support 
from Korn Ferry LLC with respect to shareholder advisory 
bodies and shareholders’ feedback.

The Committee has undertaken a thorough and 
comprehensive review of the remuneration policy and 
operation over the last few months with the support of 
external advisors, Korn Ferry, and a clear understanding 
of market practice and investor expectations. Following its 
review, the Committee is in the process of establishing the 
new remuneration policy that will be put to shareholders at 
the 2021 AGM. Our review has covered all elements of pay 
including the weighting of fixed to variable pay and short 
to long term incentives to arrive at an overall structure of 
packages which the Committee considers investors will 
be able to support. 

Whilst Plus500 is a corporate entity registered in Israel 
and is therefore not legally required to comply with the 
requirements applicable to a UK incorporated listed 
company, the policy that will be brought to shareholders for 
approval was prepared with a view of the standards for a 
UK listed company, while making the required adjustments 
in order to conform to the requirements under the Israeli 
law and market practices in Israel. 

The Committee’s proposals include some far-reaching 
changes from the current policy to ensure that we are 
making significant strides to align to a UK norm. The 
Committee is however cognisant of distinct sector and 
market dynamics in Israel where Plus500 is headquartered, 
the competition over talent in the Israeli market place and  
in the sector as a whole and that the changes proposed  
have a significant impact on the way in which the current 
Executive Directors are paid. The Committee will therefore 
continue its journey over future policy reviews, keeping the 
approach and the structure of the Executive Directors’ 
packages under review but hopes that investors will be 
supportive of the substantial progress that has been made  
in moving towards a UK norm at this time. 

This report has been approved by the Board of Directors  
of Plus500 Limited.

Signed on behalf of the Board

Daniel King 
Chairman of the Remuneration Committee
24 March 2021

75

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statements 
Directors' Report

The Directors of Plus500 present their report for the year 
ended 31 December 2020. The Directors believe that the 
requisite components of this report are set out elsewhere 
in this Annual Report and/or on the Company’s website  
(www.plus500.com). The table below sets out where 
the necessary disclosure can be found.

Directors

Directors that have served during the year and summaries of the current Directors’ key 
skills and experience are set out on pages 44 to 45 and on page 53.

Results and dividends

Articles of Association

Share Capital

Results for the year ended 31 December 2020 are set out in the financial review on  
pages 32 to 34 and the Consolidated Statement of Comprehensive Income on page 86. 
Information regarding the proposed final and special dividends can be found in the financial 
review on page 34. Dividend payments made during the year ended 31 December 2020  
can be found in the notes to the Consolidated Financial Statements on page 104.

The Company’s full Articles of Association can be found on the Company’s website at  
cdn.plus500.com/media/Investors/ConstitutionalDocuments/ArticlesOfAssociation.pdf 
Any amendments made to the Articles of Association may be made by a special resolution 
of shareholders.

Details of the Company’s share capital are set out in note 22 to the Consolidated Financial 
Statements on page 108. At the close of business on 24 March 2021, the Company had 
101,989,491 Ordinary Shares in issue, and additional 12,898,886 Ordinary Shares are held  
in treasury by the Company.

Authority to purchase own shares

The Company has authority to purchase its own shares and a further authority will 
be sought at the upcoming Annual General Meeting.

Directors’ interests

Details of the Directors’ beneficial interests are set out in the Remuneration Report 
on page 71.

Directors’ indemnities

The Company has given indemnities to each of the Directors in respect of any liability 
arising against them in connection with the Company’s (and any associated company’s) 
activities in the conduct of their duties. These indemnities are subject to the conditions  
set out in their indemnification agreements and remain in place at the date of this report.

Directors’ and Officers’ Liability 
Insurance

Directors’ and Officers’ Liability Insurance cover is in place at the date of this report. 
Cover is reviewed annually and the last renewal was carried out in October 2020.

Major interests in shares

Notifiable major shares interests of which the Company has been made aware are set  
out on page 50 of the Governance Report.

Political contributions

The Company did not make any donations to political organisations during the year.

Equality & Diversity policy

In December 2020 the Company reapproved and published on its website its policy 
on equality & diversity. 
cdn.plus500.com/media/Investors/CorporateGovernance/EqualityAndDiversityPolicy.pdf

Financial risk

Details of the Company’s policies on financial risk management and the Company’s 
exposure to market price risk, credit risk, liquidity risk and cash flow risk are outlined  
in note 24 to the Consolidated Financial Statements.

Research and Development

Details about the Company’s future developments can be found in
the Strategic Report on page 13.

76

Plus500 Ltd. 2020 Annual ReportDirectors' Report 
continued

Auditors

A resolution to reappoint Kesselman & Kesselman, a member firm of 
PricewaterhouseCoopers International Limited as external auditors will be proposed 
at the 2021 Annual General Meeting.

Post balance sheet events

There have been no post balance sheet events.

Audit information

Each of the Directors at the date of the approval of this report confirms that:
•  so far as he/she is aware, there is no relevant audit information of which the Company’s 

auditors are unaware; and

•  he/she has taken all the reasonable steps that he/she ought to have taken as a Director 
to make himself/herself aware of any relevant audit information and to establish that 
the Company’s auditors are aware of the information.

Listing Rule 9.8.4R disclosures

The table below sets out where disclosures required in compliance with Listing Rule 9.8.4R are located.

Interest capitalised and tax relief

Publication of unaudited financial information

Details of long term incentive schemes

Waiver of emoluments by a director

Waiver of future emoluments by a director

Non pre-emptive issues of equity for cash

Non pre-emptive issues of equity for cash by major subsidiary undertakings

Parent company participation in a placing by a listed subsidiary

Contracts of significance

Provision of services by a controlling shareholder

Agreements with controlling shareholders

Shareholder waivers of dividends

Shareholder waivers of future dividends

The Directors’ Report has been approved by the Board of Directors of Plus500 Limited.

Signed on behalf of the Board

Elad Even-Chen
Chief Financial Officer
24 March 2021

n/a

n/a

Page 67 to 72

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

77

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statementsCorporate Law

Mandatory bids, squeeze out and sell out rules relating 
to the Company's ordinary shares

As the Company is incorporated in Israel, it is subject to 
Israeli law and the City Code on Takeovers and Mergers 
(the "Takeover Code") will not apply to the Company, except 
to the extent the Company has incorporated in its Articles 
of Association provisions analogous to Rules 4, 5, 6 and 8 
of the Takeover Code, as described below.

Mergers

The Companies Law permits merger transactions, provided 
that each party to the transaction obtains the approval of 
its board of directors and shareholders (excluding certain 
merger transactions which do not require the approval of 
the shareholders, as set forth in the Companies Law).

Pursuant to the Company’s Articles of Association, the 
shareholders of the Company are required to approve  
the merger by the affirmative vote of a majority of the 
outstanding Ordinary Shares of the Company. In addition, 
pursuant to the Companies Law, for purposes of the 
shareholder vote of each party, the merger will not be 
deemed approved if a majority of the shares not held by the 
other party, or by any person who holds 25% or more of the 
shares or the right to appoint 25% or more of the directors 
of the other party, has voted against the merger.

The Companies Law requires the parties to a proposed 
merger to file a merger proposal with the Israeli Registrar 
of Companies, specifying certain terms of the transaction. 
Each merging company’s board of directors and shareholders 
must approve the merger. Shares in one of the merging 
companies held by the other merging company or certain  
of its affiliates are disenfranchised for purposes of voting  
on the merger. A merging company must inform its creditors 

of the proposed merger. Any creditor of a party to the merger 
may seek a court order blocking the merger, if there is a 
reasonable concern that the surviving company will not be 
able to satisfy all of the obligations of the parties to the 
merger. Moreover, a merger may not be completed until at 
least 50 days have passed from the time that the merger 
proposal was filed with the Israeli Registrar of Companies 
and at least 30 days have passed from the approval of the 
shareholders of each of the merging companies.

In addition, under certain circumstances, the provisions  
of the Companies Law that deal with ‘‘arrangements’’ 
between a company and its shareholders may be used  
to effect squeeze-out transactions in which the target 
company becomes a wholly-owned subsidiary of the 
acquirer. These provisions generally require that the merger 
be approved by a majority of the participating shareholders 
holding at least 75% of the shares voted on the matter, 
as well as 75% of each class of creditors. In addition to 
shareholder approval, court approval of the transaction 
is required.

Under the Companies Law, in the event the Company enters 
into a merger or an “arrangement” under the Companies Law 
(as described above), the provisions of the Companies Law 
and the Articles of Association provisions analogous to 
Rules 4 ,5, 6 and 8 of the Takeover Code (as follows 
described) do not apply. 

78

Plus500 Ltd. 2020 Annual ReportCorporate Law 
continued

Companies Law – Special tender offer

Companies Law – Full tender offer

The Companies Law provides that an acquisition of shares 
of a public Israeli company must be made by means of a 
special tender offer if, as a result of the acquisition, the 
purchaser shall become a holder of 25% or more of the 
voting rights in the company. This rule does not apply if there 
is already another holder of at least 25% of the voting rights 
in the company.

Under the Companies Law, a person may not purchase 
shares of a public company if, following the purchase, the 
purchaser would hold more than 90% of the company’s 
shares or of any class of shares, unless the purchaser makes 
a tender offer to purchase all of the target company’s shares 
or all the shares of the particular class, as applicable. If, as a 
result of the tender offer, either:

•  The purchaser acquires more than 95% of the company’s 
shares or a particular class of shares and a majority of  
the shareholders that did not have a Personal Interest 
accepted the offer; or

•  The purchaser acquires more than 98% of the company’s 

shares or a particular class of shares. 

Then, the Companies Law provides that the purchaser 
automatically acquires ownership of the remaining shares. 
However, if the purchaser is unable to purchase more than 
95% or 98%, as applicable, of the company’s shares or class 
of shares, the purchaser may not own more than 90% of the 
shares or class of shares of the target company.

Articles of Association – Takeover provisions

In addition to the tender offer rules applied by the Companies 
Law (as described above), offers are also subject to the 
takeover provisions incorporated in the Company's Articles 
of Association, which provisions are generally analogous to 
Rules 4, 5, 6 and 8 of the Takeover Code.

Similarly, the Companies Law provides that an acquisition 
of shares in a public company must be made by means of 
a special tender offer if, as a result of the acquisition, the 
purchaser could become a holder of more than 45% of the 
voting rights in the company, if there is no other shareholder 
of the company who holds more than 45% of the voting 
rights in the company.

In addition, under the Companies Law, the entry by two  
or more shareholders into a shareholders' agreement,  
where such shareholders' agreement will result in such 
shareholders holding in concert shares in a company in an 
amount exceeding the thresholds set out above, may also be 
subject to the requirement to publish a special tender offer. 

A special tender offer must be extended to all shareholders 
of a company but the offeror is not required to purchase 
shares representing more than 5% of the voting power 
attached to the company’s outstanding shares, regardless 
of how many shares are tendered by shareholders. A special 
tender offer may be consummated only if at least 5% of the 
voting power attached to the company’s outstanding shares 
will be acquired by the offeror and the number of shares 
tendered in the offer exceeds the number of shares whose 
holders objected to the offer.

If a special tender offer is accepted, then the purchaser or 
any person or entity controlling it or under common control 
with the purchaser or such controlling person or entity may 
not make a subsequent tender offer for the purchase of 
shares of the target company and may not enter into a 
merger with the target company for a period of one year 
from the date of the offer, unless the purchaser or such 
person or entity undertook to effect such an offer or merger 
in the initial special tender offer. Shares that are acquired in 
violation of this requirement to make a tender offer will be 
deemed Dormant Shares (as defined in the Companies Law) 
and will have no rights whatsoever for so long as they are 
held by the acquirer.

79

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statementsThey are also responsible for safeguarding the assets of 
the Group and hence for taking reasonable steps in the 
prevention and detection of fraud and other irregularities.

Each of the Directors confirms that, to the best of each 
person’s knowledge and belief:

•  The Group's Consolidated Financial Statements, which 

have been prepared in accordance with IFRS, give a true 
and fair view of the assets, liabilities, financial position 
and profit of the Group;

•  The Directors’ Report includes a fair review of the 

development and performance of the business and the 
position of the Group, together with a description of the 
principal risks and uncertainties that it faces.

The Directors consider that the Annual Report, taken as 
a whole, is fair, balanced and understandable, and provides 
the information necessary for shareholders to assess the 
Group's position, performance, business model and strategy.

The Directors are also responsible for preparing the 
Directors’ Report, Strategic Report, Corporate Governance 
Report and the Directors’ Remuneration Report. 

This report has been approved by the Board.

Signed on behalf of the Board

David Zruia
Chief Executive Officer
24 March 2021

Directors' 
Responsibility 
Statement

The Directors are responsible for preparing the Annual 
Report and the Consolidated Financial Statements in 
accordance with applicable law and regulations. 
The Companies Law requires the Directors to prepare 
Consolidated Financial Statements for each financial year. 
Under that law, the directors have elected to prepare the 
Consolidated Financial Statements in accordance with 
International Financial Reporting Standards as issued  
by the IASB (“IFRS”). The directors must not approve the 
Consolidated Financial Statements unless they are satisfied 
that they give a true and fair view of the state of affairs of the 
Group and the Comprehensive Income of the Group for that 
period. The Directors considered the information provided  
in the Annual Report and how it assists the Company's 
shareholders in understanding the Group's position, 
performance business model and strategy.

In preparing these Consolidated Financial Statements, 
the directors are required to:

•  Present fairly the financial position, financial performance 

and cash flows of the Group;

•  Present information, including accounting policies, 

in a manner that provides relevant, reliable, consistent 
and understandable information;

•  Make judgements and accounting estimates that 

are reasonable;

•  State whether applicable IFRS have been followed, subject 
to any material departures disclosed and explained in the 
Consolidated Financial Statements;

•  Provide additional disclosures when compliance with the 
specific requirements in IFRS is insufficient to enable 
users to understand the impact of transactions, other 
events and conditions on the Group's financial position 
and financial performance;

•  Prepare the Consolidated Financial Statements on the 

going concern basis unless it is inappropriate to presume 
the Group will continue in business.

The Directors are responsible for keeping adequate 
accounting records that are sufficient to show and explain 
the Group's transactions and disclose with reasonable 
accuracy at any time the financial position of the Group  
and enable them to ensure that the Consolidated Financial 
Statements comply with applicable law.

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Plus500 Ltd. 2020 Annual Reporti

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Contents

82–85

Independent Report of the Auditors 
Consolidated Financial Statements 
in US Dollars ($): 
86
Consolidated Statement of Comprehensive Income  
87
Consolidated Statement of Financial Position 
88
Consolidated Statement of Changes in Equity 
Consolidated Statement of Cash Flows 
89
Notes to the Consolidated Financial Statements  90–114

81

Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statements 
Financial statements 
Financial statements 

Independent report  
Independent report  
of the auditors 
of the auditors 

To the shareholders  
To the shareholders  
of Plus500 Ltd.
of Plus500 Ltd.

Report on the audit of the  
Report on the audit of the  
Consolidated Financial Statements 
Consolidated Financial Statements 

Opinion 
Opinion 

In our opinion, the consolidated financial statements present fairly, in 
In our opinion, the consolidated financial statements present fairly, in 
all material respects the consolidated financial position of Plus500 Ltd. 
all material respects the consolidated financial position of Plus500 Ltd. 
(the “Company”) and its subsidiaries (the “Group”) as at 31 December  
(the “Company”) and its subsidiaries (the “Group”) as at 31 December  
2020 and its consolidated results of operations and its consolidated 
2020 and its consolidated results of operations and its consolidated 
cash flows for the year then ended in accordance with International 
cash flows for the year then ended in accordance with International 
Financial Reporting Standards (“IFRSs”) as issued by the International 
Financial Reporting Standards (“IFRSs”) as issued by the International 
Accounting Standards Board. 
Accounting Standards Board. 

What we have audited 
What we have audited 

The Group’s consolidated financial statements comprise: 
The Group’s consolidated financial statements comprise: 

Basis for opinion 
Basis for opinion 

We conducted our audit in accordance with International Standards 
We conducted our audit in accordance with International Standards 
on  Auditing  (ISAs).  Our  responsibilities  under  those  standards  are 
on  Auditing  (ISAs).  Our  responsibilities  under  those  standards  are 
further  described  in  the  Auditor’s  responsibilities  for  the  audit  of  the 
further  described  in  the  Auditor’s  responsibilities  for  the  audit  of  the 
consolidated financial statements section of our report. 
consolidated financial statements section of our report. 

We believe that the audit evidence we have obtained is sufficient and 
We believe that the audit evidence we have obtained is sufficient and 
appropriate to provide a basis for our opinion. 
appropriate to provide a basis for our opinion. 

Independence 
Independence 

We are independent of the Group in accordance with the International 
We are independent of the Group in accordance with the International 
Ethics  Standards  Board  for  Accountants’  Code  of  Ethics  for 
Ethics  Standards  Board  for  Accountants’  Code  of  Ethics  for 
Professional Accountants (IESBA Code) that is relevant to our audit 
Professional Accountants (IESBA Code) that is relevant to our audit 
of the consolidated financial statements. We have fulfilled our other 
of the consolidated financial statements. We have fulfilled our other 
ethical responsibilities in accordance with the IESBA Code. 
ethical responsibilities in accordance with the IESBA Code. 

• The  consolidated  statement  of 
• The  consolidated  statement  of 

financial  position  as  at
financial  position  as  at

Key audit matters 
Key audit matters 

31 December 2020; 
31 December 2020; 

• The consolidated statement of comprehensive income for the year 
• The consolidated statement of comprehensive income for the year 

then ended; 
then ended; 

• The  consolidated  statement  of  changes  in  equity  for  the  year
• The  consolidated  statement  of  changes  in  equity  for  the  year

then ended; 
then ended; 

• The consolidated statement of cash flows for the year then ended; 
• The consolidated statement of cash flows for the year then ended; 

and 
and 

• The notes to the consolidated financial statements, which include
• The notes to the consolidated financial statements, which include

a summary of significant accounting policies. 
a summary of significant accounting policies. 

Key  audit  matters  are  those  matters  that,  in  our  professional 
Key  audit  matters  are  those  matters  that,  in  our  professional 
judgement, were of most significance in our audit of the consolidated 
judgement, were of most significance in our audit of the consolidated 
financial  statements  of  the  current  period.  These  matters  were 
financial  statements  of  the  current  period.  These  matters  were 
addressed  in  the  context  of  our  audit  of  the  consolidated  financial 
addressed  in  the  context  of  our  audit  of  the  consolidated  financial 
statements as a whole, and in forming our opinion thereon, and we do 
statements as a whole, and in forming our opinion thereon, and we do 
not provide a separate opinion on these matters. 
not provide a separate opinion on these matters. 

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82 
82 

Kesselman & Kesselman, PwC Israel, 146 Derech Menachem Begin St. Tel-Aviv 6492103, 
Kesselman & Kesselman, PwC Israel, 146 Derech Menachem Begin St. Tel-Aviv 6492103, 
P.O. Box 7187 Tel-Aviv 6107120 Telephone: +972 -3- 7954555, Fax: +972 -3- 7954556, www.pwc.com/il 
P.O. Box 7187 Tel-Aviv 6107120 Telephone: +972 -3- 7954555, Fax: +972 -3- 7954556, www.pwc.com/il 

Plus500 Ltd. 2020 Annual Report 
 
 
 
 
 
 
 
 
 
Financial statements 

Independent report  

of the auditors 

To the shareholders  

of Plus500 Ltd.

Report on the audit of the  

Consolidated Financial Statements 

Basis for opinion 

Opinion 

We conducted our audit in accordance with International Standards 

on  Auditing  (ISAs).  Our  responsibilities  under  those  standards  are 

further  described  in  the  Auditor’s  responsibilities  for  the  audit  of  the 

consolidated financial statements section of our report. 

In our opinion, the consolidated financial statements present fairly, in 

all material respects the consolidated financial position of Plus500 Ltd. 

We believe that the audit evidence we have obtained is sufficient and 

(the “Company”) and its subsidiaries (the “Group”) as at 31 December  

appropriate to provide a basis for our opinion. 

2020 and its consolidated results of operations and its consolidated 

cash flows for the year then ended in accordance with International 

Financial Reporting Standards (“IFRSs”) as issued by the International 

Independence 

Accounting Standards Board. 

What we have audited 

We are independent of the Group in accordance with the International 

Ethics  Standards  Board  for  Accountants’  Code  of  Ethics  for 

Professional Accountants (IESBA Code) that is relevant to our audit 

of the consolidated financial statements. We have fulfilled our other 

The Group’s consolidated financial statements comprise: 

ethical responsibilities in accordance with the IESBA Code. 

• The  consolidated  statement  of 

financial  position  as  at

Key audit matters 

31 December 2020; 

• The consolidated statement of comprehensive income for the year 

• The  consolidated  statement  of  changes  in  equity  for  the  year

• The consolidated statement of cash flows for the year then ended; 

then ended; 

then ended; 

and 

• The notes to the consolidated financial statements, which include

a summary of significant accounting policies. 

Key  audit  matters  are  those  matters  that,  in  our  professional 

judgement, were of most significance in our audit of the consolidated 

financial  statements  of  the  current  period.  These  matters  were 

addressed  in  the  context  of  our  audit  of  the  consolidated  financial 

statements as a whole, and in forming our opinion thereon, and we do 

not provide a separate opinion on these matters. 

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Kesselman & Kesselman, PwC Israel, 146 Derech Menachem Begin St. Tel-Aviv 6492103, 

P.O. Box 7187 Tel-Aviv 6107120 Telephone: +972 -3- 7954555, Fax: +972 -3- 7954556, www.pwc.com/il 

Financial statements 
continued 

KEY AUDIT MATTER 

HOW OUR AUDIT ADDRESSED THE KEY AUDIT MATTER 

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Revenue recognition 
The Group has developed and operates an online and mobile trading
platform for trading Contracts for Difference (“CFDs”). 

The  Group  generates  its  trading  income  from  Customer  Income,
which  includes  revenue  from  customer  spreads  and  overnight
charges,  and  Customer  Trading  Performance,  which 
includes
gains/losses on customers’ trading positions. 

The  computation  of  revenue  is  carried  out  automatically  by  using
its  own  developed  platform  which 
IT  system
(the “Platform”).  

internal 

is  an 

Our audit predominantly focused on the Group’s control environment, 
including the IT environment. We tested key controls over the revenue
process, from the acceptance of a new customer, through the trading
activity  to  the  revenue  that 
in  the  Company’s 
general ledger.  

is  recorded 

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We tested the operating effectiveness of IT general controls, including
access  to  programs  and  supporting  data,  program  changes  and
computer  operations  for  the  Platform  and  for  the  ERP  system.
In  addition,  we  tested  program  development  controls  over  the 
ERP system. 

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The  revenue  is  calculated  based  on  several  parameters.  Part  of
the  parameters  that  feed  into  that  calculations  are  received  from
external  quotation  suppliers  and  others  depend  on 
internally
developed program code within the Platform.  

The revenue depends on a combination of the effective operation and
accuracy of controls over, and access rights to, the Platform. 

We  also  tested,  through  a  combination  of  controls  and  substantive
testing techniques, the following: 

•  Profit/loss calculations in respect of closed positions; 
•  Calculation of the fair value adjustment of year-end positions held 
by  clients  and  the  calculation  of  the  “open  positions”  report 
produced by the Platform; 

•  Appropriate use of feeds the Group receives from its data suppliers
to  calculate

feeds  used 

integrity  of 

the 

the 

to  confirm 
the open/close position; and 

•  Controls  associated  with  cash  reconciliations  and  reconciliations
with  external  counterparties  throughout  the  year  including  client
deposits/withdrawals.  

We  agreed  cash  amounts  of  client  deposits  to  external  third  party 
evidence at the year-end by receiving independent confirmations from 
banks  and  other  third  party  providers.  In  addition,  we  tested 
the  interface  between  the  data  of  client  money  as  presented  in  the
Platform to the general ledger to ensure completeness and accuracy. 

Finally, to address the risk that fraudulent adjustments or transactions
had  been  entered  into  the  trading  Platform,  we  read  client  activity 
reports and read a sample of client complaints.  

No material issues noted. 

intercompany  transactions  across  several  tax 

Uncertain tax provisions  
As  discussed  in  Notes  3  and  10  to  the  consolidated  financial
statements,  the  Group  operates  in  a  multinational  tax  environment
and is subject to tax laws, regulations and transfer pricing guidelines
jurisdictions.
for 
Furthermore, the Company is subject to several tax assessments in
Israel for  the years 2017–2019. The subsidiaries of the Group have
not  yet  been  subject  to  tax  assessments  since  their  inception.  The
Group  recognises  tax  provisions  from  uncertain  tax  positions  when
there is more likely than not a likelihood that the tax position will be
sustained upon examination by the taxation authorities based on the
technical merits of the position. 

Auditing management’s estimate of amounts related to tax provisions
involves  auditor  judgement  and  challenging  management  because
management’s  estimates  are  complex,  judgemental  and  based  on
interpretations of tax laws, regulations and legal rulings. 

included  assessing 

tax  positions.  This 

Among  the  audit  procedures  we  performed,  we  involved  our  tax
specialists  to  assist  us  in  assessing  the  technical  merits  of  the 
Group’s 
the  Group’s 
correspondence  with  the  relevant  tax  authorities  and  evaluating
income tax opinions or other third-party advice obtained by the Group.
In  addition,  we  evaluated  the  appropriateness  of  the  Group’s 
accounting 
the  Group’s 
assumptions and data used to determine the amount of tax provision
and  to  recognised  and  tested  the  accuracy  of  the  calculations.  We
also  evaluated  whether  the  Group’s  disclosures  complied  with  the 
accounting framework. 

tax  positions.  We  analysed 

for 

its 

No material issues noted. 

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Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statements 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
Financial statements 

Independent report  
of the auditors 
continued 

Going concern 

We have reviewed the Directors’ statement relating to Going Concern 
as  if  the  Company  was  a  UK  incorporated  premium  listed  entity.  
We have nothing to report having performed our review. 

Other information 

The  Directors  are  responsible  for  the  other  information.  The  other 
information comprises all of the information in the Annual Report (but 
does  not  include  the  consolidated  financial  statements  and  our 
auditor’s report thereon).  

Our opinion on the consolidated financial statements does not cover 
the other information and we do not express any form of assurance 
conclusion thereon. 

In connection with our audit of the consolidated financial statements, 
our responsibility is to read the other information identified above and, 
in  doing  so,  consider  whether  the  other  information  is  materially 
inconsistent  with  the  consolidated  financial  statements  or  our 
knowledge obtained in the audit, or otherwise appears to be materially 
misstated. If, based on the work we have performed, we conclude that 
there  is  a  material  misstatement  of  this  other  information,  we  are 
required to report that fact. We have nothing to report in this regard. 

Based on the responsibilities described above and our work undertaken in 
the course of the audit, the Listing Rules of the United Kingdom Financial 
Conduct Authority (FCA) require us also to report, or we are voluntarily  
reporting, on certain matters as described below. 

The Directors’ assessment of the prospects of the Group 

We have reviewed the Directors’ statement that they have carried out a 
robust assessment of the principal risks facing the Group and statement 
in relation to the longer-term viability of the Group as if the Company was 
a UK incorporated premium listed entity. Our review was substantially less 
in  scope  than  an  audit  and  only  consisted  of  making  inquiries  and 
considering the Directors’ process supporting their statements; checking 
that the statements are in alignment with the relevant provisions of the 
UK  Corporate  Governance  Code  issued  in  July  2018  (the  “Code”);  and 
considering whether the statements are consistent with the knowledge 
acquired by us in performing our audit. We have nothing to report having 
performed our review. 

UK Corporate Governance Code 

We  have  nothing  to  report  in  respect  of  our  responsibility  to  report 
when the Directors’ statement relating to the Company’s compliance 
with the Code does not properly disclose a departure from a relevant 
provision of the Code specified, under the Listing Rules of the FCA, for 
review by the auditors. 

Responsibilities of management and those charged with 
governance for the consolidated financial statements 

Management is responsible for the preparation and fair presentation 
of the consolidated financial statements in accordance with IFRSs as 
issued by the International Accounting Standards Board, and for such 
internal  control  as  management  determines  is  necessary  to  enable 
the  preparation  of  consolidated  financial  statements  that  are  free 
from material misstatement, whether due to fraud or error. 

In  preparing  the  consolidated  financial  statements,  management  is 
responsible for assessing the Group’s ability to continue as a going 
concern, disclosing, as applicable, matters related to going concern 
and using the going concern basis of accounting unless management 
either intends to liquidate the Group or to cease operations, or has no 
realistic alternative but to do so.  

Those  charged  with  governance  are  responsible  for  overseeing  the 
Group’s financial reporting process. 

Auditor’s responsibilities for the audit of the consolidated 
financial statements 

Our  objectives  are  to  obtain  reasonable  assurance  about  whether  the 
consolidated  financial  statements  as  a  whole  are  free  from  material 
misstatement,  whether  due  to  fraud  or  error,  and  to  issue  an  auditor’s 
report that includes our opinion. Reasonable assurance is a high level of 
assurance, but is not a guarantee that an audit conducted in accordance 
with  ISAs  will  always  detect  a  material  misstatement  when  it  exists. 
Misstatements can arise from fraud or error and are considered material 
if, individually or in the aggregate, they could reasonably be expected to 
influence the economic decisions of users taken on the basis of these 
consolidated financial statements. 

As part of an audit in accordance with ISAs, we exercise professional 
judgement  and  maintain  professional  scepticism  throughout  the 
audit. We also: 

•  Identify  and  assess  the  risks  of  material  misstatement  of  the 
consolidated  financial  statements,  whether  due  to  fraud  or  error, 
design and perform audit procedures responsive to those risks, and 
obtain audit evidence that is sufficient and appropriate to provide a 
basis  for  our  opinion.  The  risk  of  not  detecting  a  material 
misstatement resulting from fraud is higher than for one resulting 
from  error,  as  fraud  may  involve  collusion,  forgery,  intentional 
omissions, misrepresentations, or the override of internal control. 
•  Obtain  an  understanding  of  internal  control  relevant  to  the  audit  
in  order  to  design  audit  procedures  that  are  appropriate  in  the 
circumstances, but not for the purpose of expressing an opinion on 
the effectiveness of the Group’s internal control. 

•  Evaluate 

the  appropriateness  of  accounting  policies  used  
and  the  reasonableness  of  accounting  estimates  and  related 
disclosures made by management. 

Kesselman & Kesselman, PwC Israel, 146 Derech Menachem Begin St. Tel-Aviv 6492103, 
P.O. Box 7187 Tel-Aviv 6107120 Telephone: +972 -3- 7954555, Fax: +972 -3- 7954556, www.pwc.com/il 

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Plus500 Ltd. 2020 Annual Report 
 
 
 
 
 
Financial statements 
continued 

•  Conclude  on  the  appropriateness  of  management’s  use  of  the  
going  concern  basis  of  accounting  and,  based  on  the  audit 
evidence obtained, whether a material uncertainty exists related to 
events or conditions that may cast significant doubt on the Group’s 
ability  to  continue  as  a  going  concern.  If  we  conclude  that  a 
material uncertainty exists, we are required to draw attention in our 
auditor’s  report  to  the  related  disclosures  in  the  consolidated 
financial  statements  or,  if  such  disclosures  are  inadequate,  to 
modify  our  opinion.  Our  conclusions  are  based  on  the  audit 
evidence obtained up to the date of our auditor’s report. However, 
future  events  or conditions  may  cause  the  Group  to  cease  to 
continue as a going concern. 

•  Evaluate  the  overall  presentation,  structure  and  content  of  the 
consolidated  financial  statements, 
including  the  disclosures,  
and  whether  the  consolidated  financial  statements  represent  
the underlying transactions and events in a manner that achieves 
fair presentation. 

•  Obtain sufficient appropriate audit evidence regarding the financial 
information of the entities or business activities within the Group to 
express an opinion on the consolidated financial statements. We 
are responsible for the direction,  supervision and  performance of 
the Group audit. We remain solely responsible for our audit opinion. 

We communicate with those charged with governance regarding, 
among other matters, the planned scope and timing of the audit  
and significant audit findings, including any significant deficiencies 
in internal control that we identify during our audit. 

We  also  provide  those  charged  with  governance  with  a  statement  
that  we  have  complied  with  relevant  ethical  requirements  regarding 
independence, and to communicate with them all relationships and other 
matters that may reasonably be thought to bear on our independence, 
and where applicable, related safeguards.  

the  matters  communicated  with 

those  charged  with 
From 
governance,  we  determine  those  matters  that  were  of  most 
significance  in  the  audit  of  the  consolidated  financial  statements  
of  the  current  period  and  are  therefore  the  key  audit  matters.  
We  describe  these  matters  in  our  auditor’s  report  unless  law  or 
regulation  precludes  public  disclosure  about  the  matter  or  when,  
in  extremely  rare  circumstances,  we  determine  that  a  matter  
should  not  be  communicated  in  our  report  because  the  adverse 
consequences of doing so would reasonably be expected to outweigh 
the public interest benefits of such communication. 

The  engagement  partner  on  the  audit  resulting  in  this  independent 
auditor’s report is Maya Ben Shmuel. 

Tel Aviv, Israel 

Kesselman & Kesselman 
Certified Public Accountants (lsr.) 
A member firm of  
PricewaterhouseCoopers International Limited 

Maya Ben Shmuel 
Partner  
Tel Aviv, Israel 

24 March 2021 

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Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statements 
 
  
 
 
 
 
 
 
 
 
  
  
 
 
 
  
  
 
 
Financial statements 

Consolidated statement  
of comprehensive income 

US dollars in millions 

Trading income 

Selling and marketing expenses 

Administrative and general expenses 

Operating profit 

Financial income  

Financial expenses  

Financial income (expense) – net 

Profit before income tax 

Income tax expense 

Profit and comprehensive income for the year 

US dollars 

Note 

4 

5 

6 

10 

Year ended 31 December 

2020 

872.5 

315.4 

43.5 

513.6 

16.6 

6.9 

9.7 

523.3 

23.2 

500.1 

2019 

354.5 

138.9 

25.5 

190.1 

6.7 

7.5 

(0.8)

189.3 

37.6 

151.7 

Earnings per share (basic and diluted) 

11 

4.71 

1.35 

The accompanying notes are an integral part of the financial statements. 

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Plus500 Ltd. 2020 Annual Report 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financial statements 
continued 

Consolidated statement of financial position 

US dollars in millions 

Assets 

Non-current assets 

Property, plant and equipment  

Right of use assets 

Long term other receivables 

Total non-current assets 

Current assets 

Income tax receivable 

Other receivables 

Cash and cash equivalents 

Total current assets 

TOTAL ASSETS 

Liabilities 

Non-current liabilities 

Lease liabilities (net of current maturities) 

Share-based compensation 

Total non-current liabilities 

Current liabilities 

Share-based compensation 

Income tax payable 

Other payables 

Service suppliers 

Current maturities of lease liabilities 

Trade payables – due to clients 

Total current liabilities 

TOTAL LIABILITIES 

Equity 

Ordinary shares 

Share premium 

Cost of Company’s shares held by the Company 

Retained earnings 

Total equity 

TOTAL EQUITY AND LIABILITIES  

Note 

2020 

2019 

As of 31 December 

15 

20 

10 

14 

16 

20 

9 

9 

10 

17 

18 

20 

19 

22 

12 

2.5 

6.0 

1.7 

10.2 

6.1 

10.0 

593.9 

610.0 

620.2 

5.3 

1.8 

7.1 

7.4 

2.2 

22.8 

22.5 

1.6 

1.0 

57.5 

64.6 

0.3 

22.2 

(145.7)

678.8 

555.6 

620.2 

2.8 

5.3 

1.2 

9.3 

2.8 

11.9 

292.9 

307.6 

316.9 

4.1 

– 

4.1 

4.8 

1.8 

10.3 

10.0 

1.6 

0.2 

28.7 

32.8 

0.3 

22.2 

(57.0)

318.6 

284.1 

316.9 

David Zruia 
Chief Executive Officer 

Elad Even-Chen 
Group Chief Financial Officer 

Penelope Judd 
Non-Executive Director and Chairman 

Date of approval of the consolidated financial statements by the Company’s Board of Directors: 24 March 2021. 
The accompanying notes are an integral part of the financial statements. 
Registered Company number (Israel): 514142140 

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Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statements 
  
 
 
 
 
 
 
 
 
  
  
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financial statements 

Consolidated statement of changes in equity 

Ordinary 
shares 

Share 
premium 

Cost of 
Company’s 
shares held by 
the Company 

Retained 
earnings 

Total 

0.3 

22.2 

(9.8)

268.0 

280.7 

US dollars in millions 

Balance at 1 January 2019  

Changes during the year ended 31 December 2019 

Profit and comprehensive income for the year 

Transaction with shareholders: 

Dividend 

Acquisition of treasury shares 

– 

– 

– 

– 

– 

– 

Balance at 31 December 2019 

0.3 

22.2 

Changes during the year ended 31 December 2020 

Profit and comprehensive income for the year 

Share based compensation 

Transaction with shareholders: 

Dividend 

Issue of treasury shares to settle equity share 

based compensations 

Acquisition of treasury shares 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

(47.2)

(57.0)

– 

– 

– 

151.7 

151.7 

(101.1)

(101.1)

– 

(47.2)

318.6 

284.1 

500.1 

1.8 

500.1 

1.8 

(141.6)

(141.6)

0.1 

(88.8)

(0.1)

– 

– 

(88.8)

Balance at 31 December 2020 

0.3 

22.2 

(145.7)

678.8 

555.6 

The accompanying notes are an integral part of the financial statements. 

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Plus500 Ltd. 2020 Annual Report 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
Financial statements 
continued 

Consolidated statement of cash flows 

US dollars in millions 

Operating activities: 

Cash generated from operations (see Note 25) 

Income tax paid, net 

Interest received, net 

Net cash flows provided by operating activities 

Investing activities: 

Purchase of property, plant and equipment  

Net cash flows used in investing activities 

Financing activities: 

Dividend paid to equity holders of the Company  

Payment of principal in respect of lease liabilities 

Acquisition of treasury shares 

Net cash flows used in financing activities 

Year ended 31 December 

2020 

2019 

546.6 

(23.1)

5.2 

528.7 

(0.3)

(0.3)

(141.6)

(1.8)

(88.8)

(232.2)

170.1 

(47.6)

4.8 

127.3 

(0.1)

(0.1)

(101.1)

(1.8)

(47.2)

(150.1)

Increase (decrease) in cash and cash equivalents 

296.2 

(22.9)

Balance of cash and cash equivalents at beginning of the year 

Gains from exchange differences on cash and cash equivalents 

Balance of cash and cash equivalents at end of the year  

The accompanying notes are an integral part of the financial statements. 

292.9 

4.8 

593.9 

315.3 

0.5 

292.9 

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Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statements 
  
 
 
 
 
 
 
 
 
  
  
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financial statements 

Notes to the consolidated financial statements 

Note 1 – General information 

b. Going concern 

Information on activities  

Plus500  Ltd.  (the  “Company”)  and  its  subsidiaries  (the  “Group”)  has 
developed and operates an online and mobile trading platform within the 
Contracts  for  Difference  (“CFDs”)  sector  enabling  its  international 
customer  base  of 
individual  customers  to  trade  CFDs  on  over  
2,500 underlying financial instruments internationally. The Group offers 
CFDs  referenced  to  shares, 
indices,  commodities,  options,  ETFs, 
cryptocurrencies and foreign exchange. 

The  Group’s  offering  is  available  internationally  with  a  significant 
market  presence  in  the  UK,  Australia,  the  European  Economic  Area 
(EEA) and the Middle East and has customers located in more than 
50  countries.  The  Group  operates  through  operating  subsidiaries 
regulated  by  the  Financial  Conduct  Authority  (FCA)  in  the  UK,  the 
Australian  Securities  and 
in 
Australia, the Cyprus Securities and Exchange Commission (CySEC) 
in Cyprus, the Israel Securities Authority (ISA) in Israel, the Financial 
Markets  Authority  (FMA)  in  New  Zealand,  the  Financial  Sector 
Conduct Authority (FSCA) in South Africa, the Monetary Authority of 
Singapore  (MAS)  in  Singapore  and  the  Financial  Services  Authority 
(FSA) in the Seychelles. 

Investments  Commission  (ASIC) 

The  Company  also  has  a  subsidiary  in  Bulgaria  which  provides 
operational services to the Group. 

On 24 July 2013, the Company’s shares were admitted to trading on 
AIM  market  of the London Stock  Exchange in the  Company’s  initial 
public offering (“IPO”). On 26 June 2018, the Company’s shares were 
admitted to the premium listing segment of the Official List of the FCA 
and  to  trading  on  the  London  Stock  Exchange  Main  Market  for  
listed securities. 

The Group is engaged in one operating segment – CFD trading.  

The  address  of  the  Company’s  principal  offices  is  Building  25, 
MATAM, Haifa 31905, Israel. 

Note 2 – Summary of significant 
accounting policies 

a. Basis of accounting and accounting policies 

The Group’s consolidated financial information as of 31 December 2020 
and  2019  and  for  each  of  the  two  years  in  the  period  ended  on  
31  December  2020  are  in  compliance  with  International  Financial 
Reporting  Standards  that  consist  of  standards  and  interpretations 
issued by the International Accounting Standard Board (hereafter – 
IFRS). 

The  significant  accounting  policies  described  below  have  been 
applied  consistently  in  relation  to  all  the  reporting  periods,  unless 
otherwise stated.  

The  financial  information  has  been  prepared  under  the  historical  cost 
convention, subject to adjustments in respect of revaluation of financial 
assets at fair value through profit or loss presented at fair value. 

The  Group  has  considerable  financial  resources,  and  a  substantial 
active customer base which is diversified geographically worldwide. 
As a consequence, the Directors believe that the Group is well placed 
to manage its business risks in the context of the current economic 
outlook.  Accordingly,  the  Directors  have  a  reasonable  expectation 
that  the  Group  has  adequate  resources  to  continue  in  operational 
existence  for  the  foreseeable  future.  They  therefore  continue  to  
adopt  the  going  concern  basis  in  preparing  these  consolidated 
financial statements. 

c. Principles of consolidation 

The Company controls the subsidiaries since it is exposed to, or has 
rights to, variable returns from its involvement with the entities and 
has the ability to affect those returns through its power over them.  

1. The  consolidated  financial  statements  include  the  accounts  of  

the Company and its subsidiaries. 

2. Intercompany  balances  and  transactions  between  the  Group’s 

entities have been eliminated.  

3. Accounting policies of the subsidiaries have been changed where 
necessary  to  ensure  consistency  with  the  policies  adopted  by  
the Group. 

d. Earnings per share 

Basic  earnings  per  share  is  calculated  by  dividing  the  profit 
attributable  to  equity  holders  of  the  Company  by  the  weighted 
average number of the Company’s ordinary shares in issue during the 
year excluding ordinary shares purchased by the Company and held 
as treasury shares.  

Diluted  earnings  per  share  is  calculated  by  adjusting  the  weighted 
average number of ordinary shares outstanding to assume exercise 
of  all  potential  dilutive  ordinary  shares.  The  instruments  that  are 
potentially  dilutive  ordinary  shares  are  equity  instruments  granted  
to  employees  and  service  contractors  (see  note  9).  A  calculation  is 
done  to  determine  the  number  of  shares  that  could  have  been 
acquired at fair value (determined as the average annual market share 
price of the Company’s shares) based on the monetary value of the 
subscription rights attached to outstanding equity instruments. The 
number of ordinary shares calculated as above is compared with the 
number of ordinary shares that would have been issued assuming the 
exercise of the equity instruments (see also note 11). 

e. Segment reporting 

Operating  segments  are  reported  in  a  manner  consistent  with  the 
internal reporting provided to the chief operating decision-maker, who 
is responsible for allocating resources and assessing performance of 
the operating segments. 

As  stated  in  note  1  above,  the  Group  operates  in  one  operating 
segment: CFD trading. 

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Plus500 Ltd. 2020 Annual Report 
 
 
 
 
 
 
 
Financial statements 
continued 

Note 2 – Summary of significant 
accounting policies continued 

f. Foreign currency translation 

1. Functional and Presentation Currency 
Items  included  in  the  financial  information  of  each  of  the  Group’s 
entities  are  measured  using  the  currency  of  the  primary  economic 
environment in which that entity operates (the “functional currency”). 
The  consolidated  financial  statements  are  presented  in  US  dollars 
(“USD”), which is the Group’s functional and presentation currency. 

2. Transactions and balances 
Foreign currency transactions in currencies different from the functional 
currency (hereafter – “foreign currency”) are translated into the functional 
currency  using  the  exchange  rates  prevailing  at  the  dates  of  the 
transactions or valuation where items are re-measured. 

Gains  and  losses  arising  from  changes  in  exchange  rates  are 
presented  in  the  consolidated  statement  of  comprehensive  income 
among “financial income (expenses)”. 

g. Trading income 

Trading 
includes 
income  represents  Customer  Income,  which 
revenue  from  customer  spreads  and  overnight  charges,  and 
Customer  Trading  Performance,  which  includes  gains/losses  on 
customers’  trading  positions,  arising  on  client  trading  activity, 
primarily in contracts for difference on shares, indices, ETFs, options, 
commodities,  cryptocurrencies  and  foreign  exchange.  Open  client 
positions are carried at fair value and gains and losses arising on this 
valuation  are  recognised  as  trading  income,  as  well  as  gains  and 
losses realised on positions that have closed.  

h. Share-based compensation 

1. Cash settled 
The Group operates a cash-settled share-based compensation plan, 
under  which  it  receives  services  from  employees  and  service 
contractors as consideration for Share Appreciation Rights. The fair 
value of the employee and service contractors received in exchange 
for  the  grant  of  the  rights  are  recognised  as  an  expense  in  the 
consolidated  statements  of  comprehensive  income.  At  the  end  of 
each  reporting  period,  the  Group  evaluates  the  Share  Appreciation 
Rights (“SARs”) based on their fair value as prorated over the period 
and the change in prorated fair value is recognised in the consolidated 
statements of comprehensive income. 

2. Equity settled 
The Group operates equity-settled share-based compensation plans, 
under  which  it  receives  services  from  employees  and  service 
contractors as consideration for ordinary shares and Restricted Share 
Units (“RSUs”). The fair value of the services received by employees 
and service contractors in exchange for the grant of ordinary shares 
or RSUs are recognised as an expense in the consolidated statements 
of comprehensive income.  

The fair value of equity settled share based payment arrangements 
granted  to  employees  and  service  contractors  is  recognised  as  an 
employee benefit expense and other related expenses applicable for 
the service contractors, with a corresponding increase in equity. The 
total  amount  to  be  expensed  is  determined  by  reference  to  the  fair 
value of the equity instruments granted:  

•  including any market performance conditions (e.g. the Company’s 

share price) 

•  excluding the impact of any service and non-market performance 
vesting  conditions  (e.g.  profitability,  sales  growth  targets  and 
continuing to be employed or rendering services to the entity over 
a specified time period), and  

•  including  the  impact  of  any  non-vesting  conditions  (e.g.  the 
requirement for employees and service contractors to hold shares 
for a specific period of time).  

The total expenses are recognised over the vesting period, which is 
the period over which all of the specified vesting conditions are to be 
satisfied. At the end of each period, the Group revises its estimates of 
the  number  of  ordinary  shares  and  RSUs  that  are  expected  to  vest 
based  on  the  non-market  performance  vesting  and  service 
conditions. The impact of the revision to original estimates, if any, in 
the  statement  of  income,  is  recognised  with  a  corresponding 
adjustment to equity. 

i. Treasury shares 

Treasury  shares  are  ordinary  shares  of  the  Company  held  by  the 
Company and presented as a reduction of Equity, at the consideration 
paid, including any incremental attributable costs, net of tax. Treasury 
shares do not have a right to receive dividends or to vote. The Board 
approves  share  buyback  programmes.  The  share  buyback 
programmes are funded from the Company’s net cash balances. The 
ordinary shares are being purchased at fair value (see note 12). 

j. Current income tax 

Tax is recognised in the consolidated statement of comprehensive income.  

The current income tax charge is calculated on the basis of the tax 
laws enacted at the statement of financial position date in countries 
where the Company and its subsidiaries operate and generate taxable 
income.  Management  periodically  evaluates  positions  taken  in  tax 
returns with respect to situations in which applicable tax regulation is 
subject to interpretation. It establishes provisions where appropriate 
on the basis of amounts expected to be paid to the tax authorities. 

Management  periodically  evaluates  positions  taken  in  tax  returns 
with respect to situations in which applicable tax regulation is subject 
to interpretation and considers whether it is probable that a taxation 
authority will accept an uncertain tax treatment. The Group measures 
its  tax  balances  either  based  on  the  most  likely  amount  or  the 
expected  value,  depending  on  which  method  provides  a  better 
prediction of the resolution of the uncertainty. 

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Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statements 
 
  
 
 
 
 
 
 
 
 
  
  
 
 
 
  
  
Financial statements 

Notes to the consolidated financial statements 
continued 

Note 2 – Summary of significant 
accounting policies continued 

k. Deferred income tax 

m. Financial instruments 

1. Classification 
The  Group  classifies 
measurement categories according to IFRS 9:  

financial  assets 

its 

in 

the 

following 

Deferred  income  tax  is  recognised,  using  the  liability  method,  
on  temporary  differences  arising  between  the  tax  bases  of  assets  
and  liabilities  and  their  carrying  amounts  in  the  consolidated  
financial statements. 

•  Those to be measured subsequently at fair value through profit and 

loss, and  

•  Those to be measured at amortised cost. 

Deferred  income  tax  is  determined  using  tax  rates  (and  laws)  that 
have been enacted or substantially enacted by the balance sheet date 
and  are  expected  to  apply  when  the  related  deferred  income  
tax asset is realised or the deferred income tax liability is settled. 

The  Group  recognises  deferred  taxes  on  temporary  differences 
arising on investments in subsidiaries, except where the timing of the 
reversal of the temporary difference is controlled by the Group and it 
is  probable  that  the  temporary  difference  will  not  reverse  in  the 
foreseeable future. 

Deferred income tax assets are recognised only to the extent that it is 
probable that future taxable profit will be available against which the 
temporary differences can be utilised. 

l. Property, plant and equipment 

The cost of a property, plant and equipment item is recognised as an 
asset  only  if:  (a)  it  is  probable  that  the  future  economic  benefits 
associated with the item will flow to the Group and (b) the cost of the 
item can be measured reliably. 

Property,  plant  and  equipment  are  stated  at  historical  cost  less 
accumulated depreciation. Historical cost includes expenditure that 
is directly attributable to the acquisition of the items and only when 
the two criteria mentioned above for recognition as assets are met. 

Depreciation is calculated using the straight-line method to allocate 
the cost of property, plant and equipment less  their residual  values 
over their estimated useful lives, as follows: 

Computers and office equipment 

Leasehold improvements 

Percentage  
of annual 
depreciation 

6–33 

10 

Leasehold improvements are depreciated by the straight-line method 
over  the  terms  of  the  lease  (including  reasonably  assured  options 
periods), or the estimated useful life (10 years) of the improvements, 
whichever is shorter. 

The asset’s residual value, the depreciation method and useful lives 
are reviewed, and adjusted if appropriate, at least once a year. 

An  asset’s  carrying  amount  is  written  down  immediately  to  its 
recoverable  amount  if  the  asset’s  carrying  amount  is  greater  than  
its estimated recoverable amount. 

The classification depends on the entity’s business model for managing 
the financial assets and the contractual terms of the cash flows.  

For assets measured at fair value, gains and losses will be recorded 
in the statement of comprehensive income. 

Financial  assets  are  classified  as  current  if  they  are  expected  to 
mature  within  12  months  after  the  end  of  the  reporting  period, 
otherwise, they are classified as non-current. 

2. Recognition and derecognition 
Regular way purchases and sales of financial assets are recognised 
on trade-date, the date on which the Group commits to purchase or 
sell the assets. Financial assets are derecognised when the rights to 
receive  cash  flows  from  the  financial  assets  have  expired  or  have 
been transferred and the Group has transferred substantially all the 
risks and rewards of ownership.  

3. Measurement  
At initial recognition, the Group measures a financial asset at its fair 
value plus, in  the case of a financial asset not at fair value through 
profit or loss (FVTPL), transaction costs that are directly attributable 
to the acquisition of the financial asset. Transaction costs of financial 
assets carried at FVTPL are expensed in profit or loss. 

Financial  assets  with  embedded  derivatives  are  considered  in  their 
entirety  when  determining  whether  their  cash  flows  are  solely 
payment of principal and interest. 

Details on how the fair value of financial instruments is determined 
are disclosed in note 24. 

n. Cash and cash equivalents 

Cash  and  cash  equivalents  include  cash  on  hand,  short-term  bank 
deposits and other highly liquid short-term investments, the original 
maturity of which does not exceed three months. 

All of the subsidiaries, except the subsidiary in Bulgaria, hold money 
on  behalf  of  their  clients  in  accordance  with  the  client  money  rules 
required  by  the  relevant  regulatory  framework.  Such  monies  are 
classified  as  ‘segregated  client  funds’  in  accordance  with  the 
regulatory  requirements.  Segregated  client  funds  comprise  client 
funds held in segregated client money accounts.  

Segregated  client  money  accounts  hold  statutory  trust  status 
restricting the Group’s ability to control the monies and accordingly 
such amounts are not reflected as Group’s assets in the consolidated 
statements of financial position. 

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Plus500 Ltd. 2020 Annual Report 
 
 
 
 
 
 
Financial statements 
continued 

Note 2 – Summary of significant 
accounting policies continued 

o. Dividends 

Dividend  distribution  is  recognised  as  a  liability  in  the  Group’s 
statement  of  financial  position  in  the  period  which  the  dividends  
are approved by the Group’s Board of Directors. 

p. Employee benefits and pension obligations 

The  Group  operates  various  pension  schemes.  The  schemes  are 
generally  funded  through  payments  to  insurance  companies  or 
trustee-administered pension funds. 

The Group has defined contribution plans. A defined contribution plan 
is a pension plan under which the Group pays fixed contributions into 
a separate entity. The Group has no legal or constructive obligations 
to pay further contributions if the fund does not hold sufficient assets 
to pay all employees the benefits relating to employee service in the 
current and prior periods.  

The  Group  pays  contributions  to  publicly  or  privately  administered 
pension  insurance  plans  on  a  mandatory  basis.  The  Group  has  no 
further payment obligations once the contributions have been paid. 
The  contributions  are  recognised  as  employee  benefit  expense 
commensurate with receipt from employees of the service in respect 
of which they are entitled for the contributions.  

q. Other payables and service suppliers 

Other  payables  and  service  suppliers  are  obligations  to  pay  for 
services that have been acquired in the ordinary course of business 
from suppliers. Other payables and service suppliers are classified as 
current liabilities if payment is due within one year or less. If not, they 
are presented as non-current liabilities. 

Other  payables  and  service  suppliers  are  recognised  initially  at  fair 
value  and  subsequently  measured  at  amortised  cost  using  the 
effective interest method. 

r. Trade payables – due to clients 

As  part  of  its  business,  the  Group  receives  from  its  customers 
deposits  to  secure  their  trading  positions,  held  in  segregated  client 
money accounts. 

Assets or liabilities resulting from profits or losses on open positions are 
carried at fair value. Amounts due from or to clients are netted against, or 
presented with, the deposit with the same counterparty where a legally-
enforceable netting agreement is in place and where it is anticipated that 
assets and liabilities will be netted on settlement. 

Trade  payables  –  due  to  clients  represent  balances  with  clients  where  
the  combination  of  customers’  deposits  and  the  valuation  of  financial 
derivative open positions result in an amount payable by the Group. 

Trade payables – due to clients are reported in the balance sheet and 
classified as current liabilities as the demand is due within one year 
or less. 

s. IFRS 16 – “Leases” (hereafter – IFRS 16) 

The  Group  accounts  for  leases  in  accordance  with  International 
Financial Reporting Standards No.16 “Leases” (“IFRS 16”).  

The  Group’s  leases  include  real  estate  lease  agreements.  At  inception  
of  a  contract,  the  Group  assesses  whether  a  contract  is,  or  contains,  
a lease. A contract is, or contains, a lease if the contract conveys the right 
to control the use of an identified asset for a period of time in exchange 
for  consideration.  The  Group  reassesses  whether  a  contract  is,  or  
contains,  
 a lease only if the terms and conditions of the contract  are changed .  

At  the  commencement  date,  the  Group  measures  the  lease  liability  at  
the present value of the lease payments that are not paid at that date, 
including, inter alia, the exercise price of the purchase options if the Group 
is reasonably certain to exercise that option. Simultaneously, the Group 
recognises a right-of-use asset in the amount of the lease liability. 

The lease term is the non-cancellable period for which the Group has the 
right to use an underlying asset, together with both the periods covered by 
an option to extend the lease if the Group is reasonably certain to exercise 
that option and periods covered by an option to terminate the lease if the 
Group is reasonably certain not to exercise that option. 

After  the  commencement  date,  the  Group  measures  the  right-of-use 
asset applying the cost model, less any accumulated depreciation and 
any  accumulated 
for  any 
remeasurement of the lease liability. 

losses  and  adjusted 

impairment 

Assets are depreciated by the straight-line method over the estimated 
useful lives of the right of use assets or the lease period, whichever is 
shorter.  The  depreciation  periods  for  the  real  estate  leases  by  the 
Group is between one to five years. 

Under  IFRS  16  all  leases  are  recognised  as  a  right-of-use  asset  and  a 
corresponding liability at the date at which the leased asset is available for 
use by the Group. Each lease payment is allocated between the liability 
and finance cost. The finance cost is charged to statement of income over 
the  lease  period  so  as  to  produce  a  constant  periodic  rate  of  interest 
on the remaining balance of the liability for each period. 

Payments  associated  with  short-term  leases  of  real  estate  and  all 
leases of low-value assets are recognised on a straight-line basis as 
an expense in the statement of income. Short-term leases are leases 
with a lease term of 12 months or less without a purchase option. 

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Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statements 
 
  
 
 
 
 
 
 
 
 
  
  
 
 
 
  
  
Financial statements 

Notes to the consolidated financial statements 
continued 

Note 2 – Summary of significant 
accounting policies continued 

t. New International Financial Reporting Standards, 
Amendments to Standards and New Interpretations 

New and amended standards adopted by the Group for the first time 
for the financial year beginning on or after 1 January 2020: 

Definition of Material – Amendment to IAS 1 and IAS 8:  

The IASB has made amendments to IAS 1 Presentation of Financial 
Statements  and  IAS  8  Accounting  Policies,  Changes  in  Accounting 
Estimates  and  Errors  which  use  a  consistent  definition  of  
materiality  throughout  International  Financial  Reporting  Standards 
for  Financial  Reporting,  
and 
clarify  when  information  is  material  and  incorporate  some  of  the 
guidance  in  IAS  1  about  immaterial  information.  In  particular,  the 
amendments clarify: 

the  conceptual  Framework 

•  That the reference to obscuring information addresses situations 
in  which  the  effect  is  similar  to  omitting  or  misstating  that 
information, and that an entity assesses materiality in the context 
of the financial statements as a whole, and 

•  The  meaning  of  ‘primary  users  of  general  purpose  financial 
statements’  to  whom  those  financial  statements  are  directed,  by 
defining them as ‘existing and potential investors, lenders and other 
creditors’ that must rely on general purpose financial statements 
for much of the financial information they need. 

Note 3 – Significant accounting estimates 

Considering uncertain tax positions 

The  assessment  of  amounts  of  current  and  deferred  taxes  requires  
the  Group’s  management  to  take  into  consideration  uncertainties  that  
its  tax  position  will  be  accepted  and  of  incurring  any  additional  tax 
expenses.  This  assessment  is  based  on  estimates  and  assumptions 
based on interpretation of tax laws and regulations, and the Group’s past 
experience.  It  is  possible  that  new  information  will  become  known  in 
future periods that will cause the final tax outcome to be different from the 
amounts  that  were  initially  recorded,  such  differences  will  impact  the 
current  and  deferred  income  tax  assets  and  liabilities  in  the  period  in 
which such determination is made. See also note 2j and note 10. 

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Plus500 Ltd. 2020 Annual Report 
 
 
 
 
 
 
Financial statements 
continued 

Note 4 – Trading income 

The Trading income attributed to geographical areas according to the location of the customer is as follows: 

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US dollars in millions 

European Economic Area (EEA)* 

United Kingdom 

Australia 

Rest of the World 

*  Other than the United Kingdom which is presented separately in the table above. 

Note 5 – Selling and marketing expenses 

US dollars in millions 

Payroll and related expenses 

Variable Bonuses  

Share-based compensation 

Commission to agents 

Advertising 

Commissions to processing companies 

Server and data feeds commissions 

Third party customer support 

Other 

Year ended 31 December 

2019 

150.9 

38.6 

51.2 

113.8 

354.5 

Year ended 31 December 

2019 

14.9 

2.2 

1.9 

8.1 

87.5 

15.8 

7.2 

0.4 

0.9 

138.9 

2020 

365.3 

109.9 

112.0 

285.3 

872.5 

2020 

18.0 

4.8 

6.6 

16.9 

204.2 

53.0 

8.4 

0.6 

2.9 

315.4 

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Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statements 
 
  
 
 
 
 
 
 
 
 
  
  
 
 
 
  
  
 
 
 
 
 
 
 
Financial statements 

Notes to the consolidated financial statements 
continued 

Note 6 – Administrative and general expenses 

US dollars in millions 

Payroll and related expenses 

Variable Bonuses  

Share-based compensation 

Professional fees and regulatory fees 

Office expenses  

Travelling expenses 

Public company expenses 

Non-refundable VAT 

Depreciation and amortisation 

Note 7 – Operating expenses 

US dollars in millions 

Employee benefit and other related expenses 

IT and Technology costs 

Commissions to processing companies 

Advertising, marketing and commission to agents 

Professional and regulatory fees  

Depreciation and amortisation 

Other 

Year ended 31 December 

2019 

7.7 

3.0 

1.8 

5.8 

2.8 

0.5 

0.9 

0.8 

2.2 

25.5 

Year ended 31 December 

2019 

31.5 

28.6 

15.8 

74.2 

5.8 

2.2 

6.3 

164.4 

2020 

8.0 

6.8 

6.6 

14.6 

2.7 

0.1 

0.9 

1.5 

2.3 

43.5 

2020 

50.8 

55.3 

53.0 

174.2 

14.6 

2.3 

8.7 

358.9 

In the year ended 31 December 2020 and 2019, IT and Technology costs together with additional allocated other technological related costs 
were $70.3 million and $40.3 million, respectively. 

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Plus500 Ltd. 2020 Annual Report 
 
 
 
 
 
 
 
 
 
 
Financial statements 
continued 

Note 8 – Auditors’ remuneration 

US dollars in millions 

Audit of Plus500 Ltd’s consolidated financial statements 

Audit of Plus500 Ltd’s subsidiaries 

Total audit fees 

Other assurance related services 

Tax compliance services 

Total non-audit fees 

Total fees 

Note 9 – Share based compensation  

a. Cash settled share based compensation programs 

Year ended 31 December 

2020 

2019 

0.2 

0.3 

0.5 

0.1 

0.2 

0.3 

0.8 

0.2 

0.3 

0.5 

0.1 

0.2 

0.3 

0.8 

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1. Background 
The  Group  grants  “Share  Appreciation  Rights”  to  selected  employees  and  service  contractors  upon  approval  of  the  Board  of  Directors  
and management (the “Grant”). 

The  rights  are  settled  in  cash  at  the  end  of  the  period  of  two  or  three  years  after  the  Grant  date  for  those  who  remain  employed  
or continue to render services as a service contractor by the Group. 

The rights represent the total amount of the Grant divided by the average closing price of the ordinary shares of the Company on the Main Market  
over the course of the 60 trading days immediately preceding the dates of Grant (the “Share Price on Grant Date”). 

As  of  the  end  of  each  period,  the  fair  value  of  the  rights  is  calculated  by  the  total  Grant  amounts  on  grant  date,  multiplied  by  
the  average  closing  price  of  the  ordinary  shares  of  the  Company  on  the  Main  Market  over  the  course  of  the  60  trading  days  immediately 
preceding the end of each period (or the payout date) including dividends paid between the grant date and the end of each period (or the vesting 
date)  divided  by  the  average  closing  price  of  the  ordinary  shares  of  the  Company  on  the  Main  Market  over  the  course  of  the  
60 trading days immediately preceding the end of each period, as prorated over the period. 

2. The following table specifies the dates of grants and the grant rights as of each date 

Grant date 

Settlement date 

31 December 2017 

31 December 2019 

19 March 2018 

1 July 2018 

19 March 2020 

1 July 2020 

30 December 2018 

30 December 2020 

31 December 2019 

31 December 2021 

31 December 2019 

31 December 2022 

12 February 2020 

12 February 2022 

31 August 2020 

31 August 2022 

30 December 2020 

30 December 2022 

30 December 2020 

30 December 2023 

*  Share price in GBP pence on grant date

Share price 
(GBP)*

Number of  
rights granted*

Number  
of employees 

943.23 

1,075.70 

1,528.93 

1,349.80 

797.85 

797.85 

855.46 

1,303.93 

1,507.08 

1,507.08 

3,321 

286 

58 

3,490 

3,503 

2,925 

40 

97 

2,342 

647 

72 

1 

5 

107 

105 

5 

2 

6 

127 

3 

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Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statements 
 
  
 
 
 
  
  
 
 
 
 
 
 
 
 
  
  
 
Financial statements 

Notes to the consolidated financial statements 
continued 

Note 9 – Share based compensation continued 

a. Cash settled share based compensation programs ccoonnttiinnuueedd 

3. Cash settled share based compensation liability 

US dollars in millions 

Current liability 

Non-current liability 

4. Cash settled share based compensation expenses 

US dollars in millions 

Selling and marketing expenses 

Administrative and general expenses 

5. Cash settled share based – number of rights outstanding 

Opening balance as at 1 January 

Rights granted 

Rights vested 

Rights forfeited 

Closing balance as at 31 December 

2020 

7.4 

1.8 

9.2 

2020 

6.6 

5.1 

11.7 

2020 

10,210 

3,126 

(3,668) 

(900) 

8,768 

As at 31 December 

2019 

4.8 

– 

4.8 

Year ended 31 December 

2019 

1.9 

1.8 

3.7 

Number of rights 

2019 

7,071 

6,428 

(3,187)

(102)

10,210 

During 2020 and 2019, 3,668 and 3,187 rights were vested in total amount of $8.6 million and $4.7 million, respectively. The average vesting 
price per granted right was approximately $2,351 and $1,475, respectively. 

b. Equity settled share based compensation programs 

Background 
The Group grants long term incentive plans (“LTIP”) to selected employees located outside of Israel and service contractors (the “LTIP Grants”). 

The Group grants Restricted Stock Units (“RSUs”) to selected employees located in Israel (the “RSUs Grants”). 

In respect of certain projects, the Group grants bonuses with a partial deferred element settled in ordinary shares of the Company to selected 
service contractors (the “Deferred Bonuses”). 

During 2020, the Group recognised $1.5 million as expenses in respect of the equity share based compensation plans and Deferred Bonuses in 
the statement of comprehensive income as administrative and general expenses and an amount of $0.3 million booked to retained earnings. 

On 31 December 2020, the Company issued 5,280 of its treasury shares, in accordance with the Deferred Bonuses plan of 2019. The Company 
recognised the value of the issued shares on 31 December 2020 according to the fair value measured on 1 January 2019. 

As  of  31  December  2020,  retained  earnings  include  an  amount  of  $1.7  million  in  respect  of  the  equity  share  based  compensation  and  
Deferred Bonuses plans. 

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Plus500 Ltd. 2020 Annual Report 
 
 
 
 
 
 
 
 
 
 
 
 
Financial statements 
continued 

Note 9 – Share based compensation continued 

b. Equity settled share based compensation programs ccoonnttiinnuueedd 

1. LTIP Grants 
The following table specifies the dates of LTIP Grants and the number of ordinary shares as of each date, as granted for employees and service contractors. 

Grant date 

1 January 2019 

1 January 2020 

Settlement date 

1 January 2022 

1 January 2023 

*  Share price in GBP pence on grant date 

Share 
price 

(GBP)*

1,370 

886 

Number  

of ordinary  

shares granted 

Number  
of employees and 
service contractors 

15,259 

75,627 

1 

7 

On 1 January 2019 and on 1 January 2020, LTIP Grants of NIS 1,000,000 for each grant, were granted to a former service contractor of the 
Company. As of 31 December 2020, the grants were forfeited as the continuance service condition was not achieved. The table above does not 
include those grants. The number of ordinary shares granted on grant date 1 January 2020 and 1 January 2019 and which were forfeited were 
24,837 and 15,259 ordinary shares, respectively. 

The 2019 LTIP Grant is subject to service condition and is not subject to any additional KPIs or conditions.  

The 2020 LTIP Grant is subject to service condition and additional KPIs as follows: 

KPI 

TSR 

% 

40% 

EPS 

40% 

DESCRIPTION 

Subject to achieving the three-year FTSE 250 TSR target and calculated  
on a linear basis, with 30% payable upon achievement of median TSR  
for FTSE 250 and 100% payable upon achievement of upper quartile TSR  
for FTSE 250 

Subject to achieving the three-year compounded annual EPS growth rate  
and calculated on a linear basis, with 30% payable upon achievement of 5% 
compounded annual EPS growth rate and 100% payable upon achievement  
of 12% compounded annual EPS growth rate 

TYPE OF CONDITION 

Market 

Performance 

HR 

20% 

Subject to achieving HR criteria related to churn and growth of specific departments  Performance 

The fair value at grant date of the LTIP Grant is measured according to the value of the grant amount and expensed over the vesting period 
with a corresponding increase in equity, taking into account the best available estimate of the number of shares expected to vest under the 
service and performance conditions. 

On the third anniversary of the grant date, and subject to fulfilling the service, the Company shall allot to the employee or service contractor, 
ordinary shares with an aggregate value of up to the initial value granted on the grant date, subject to achieving specific KPIs as described in 
the table above for each plan.  

The number of ordinary shares allotted on the vesting date shall be calculated based on the ordinary share price at grant date as specified in 
the table above for each plan, as adjusted for dividends (with any amounts adjusted for dividends payable in cash). 

The allotted ordinary shares will be transferred out of the treasury shares of the Company. 

The ordinary shares allotted on the vesting date shall be subject to a two-year lock-up beginning on the vesting date. 

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Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statements 
 
  
 
 
 
 
 
 
 
 
  
  
 
 
 
  
  
Financial statements 

Notes to the consolidated financial statements 
continued 

Note 9 – Share based compensation continued 

b. Equity settled share based compensation programs ccoonnttiinnuueedd 

2. RSUs Grants 
The following table specifies the dates of RSUs Grants and the number of units as of each date.  

Grant  
date 

Vesting  
date 

Share price  
(GBP)*

Number of  
RSUs granted 

Number of  
 employees 

1 January 2020 

1 January 2023 

886 

116,045 

8 

*  Share price in GBP pence on grant date 

Each  RSU  represents  the  right  to  receive  one  ordinary  share,  par  value  of  NIS  0.01  per  share,  subject  to  the  terms  and  conditions  of  the  
grant as approved by the Board of Directors and in accordance with the provisions of the Capital Gain route under Section 102 of the Israeli Tax 
Ordinance and regulations (“ITO”) (the “102 Capital gain Route”).  

The employees are entitled to the RSUs upon completing a three years’ service period in addition to KPIs as follows: 

KPI 

TSR 

% 

40% 

EPS 

40% 

Description 

Subject to achieving the three-year FTSE 250 TSR target and calculated on a linear 
basis, with 30% payable upon achievement of median TSR for FTSE 250 and 100% 
payable upon achievement of upper quartile TSR for FTSE 250 

Type of condition 

Market 

Subject to achieving the three-year compounded annual EPS growth rate and calculated 
on a linear basis, with 30% payable upon achievement of 5% compounded annual EPS 
growth rate and 100% payable upon achievement of 12% compounded annual EPS 
growth rate 

Performance 

HR 

20% 

Subject to achieving HR criteria related to churn and growth of specific departments 

Performance 

On the vesting date, the employees shall be entitled to a cash payment equal to the aggregate dividends paid in cash to shareholders that were 
payable from 1 January 2020 up to 31 December 2022 with respect to the number of issued shares that were actually allotted to the employee 
on the vesting date with respect to the RSUs. 

The allotted ordinary shares will be transferred out of the treasury shares of the Company. On the vesting date, the shares will be transferred 
to the trustee by the Company. 

The ordinary shares allotted on the vesting date shall be subject to a two-year lock-up period beginning on the vesting date. 

3. Deferred bonus Grants 
The following table specifies the dates of Deferred Bonuses grants and the number of shares as of each date. 

The service providers are entitled for the Deferred Bonuses upon completing a year service period in addition to KPIs. 

The deferred bonuses shall be paid in three equal instalments beginning on 31 December of the year after the vesting date, by way of allotment 
of ordinary shares of the Company. The number of ordinary shares allotted on any Deferred Payment Date shall be calculated based on the 
ordinary share price on grant date, as adjusted for dividends. 

Grant date 

Vesting date 

1 January 2019 

1 January 2020 

31 December 2019 

31 December 2020 

*  Share price in GBP pence on grant date 

Share price  
(GBP)*

Number of ordinary 
shares on grant date  

Number of  
Service contractors 

1,370 

886 

13,834 

56,298 

2 

2 

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Plus500 Ltd. 2020 Annual Report 
 
 
 
 
 
 
 
 
Financial statements 
continued 

Note 10 – Income tax expense 

Law for the Encouragement of Capital Investments, 5719-1959 

The Law for the Encouragement of Capital Investments, 5719-1959, generally referred to as the Investment Law, provides certain incentives for 
capital investments in production facilities (or other eligible assets) by “Industrial Enterprises” (as defined under the Investment Law).  

New Tax benefits under the 2017 Amendment that became effective on 1 January 2017 (“2017 Amendment”)  

The 2017 Amendment was enacted as part  of the Economic Efficiency Law that was published on  29 December 2016, and is effective  as  
of 1 January 2017. The 2017 Amendment provides new tax benefits for two types of Technology Enterprises, as described below, and is in 
addition to the other existing tax beneficial programs under the Investment Law.  

The 2017 Amendment provides that a technology company satisfying certain conditions will qualify as a Preferred Technology Enterprise and will 
thereby enjoy a reduced corporate tax rate of 12% on income that qualifies as Preferred Technology Income, as defined in the Investment Law.  

Dividends distributed by a Preferred Technology Enterprise, paid out of Preferred Technology Income, are generally subject to withholding tax 
at source at the rate of 20% or such lower rate as may be provided in an applicable tax treaty (subject to the receipt in advance of a valid 
certificate from the Israel Tax Authority allowing for a reduced tax rate). 

a. Company taxation in Israel 

The full corporate tax rate in Israel for the years 2020 and 2019 was 23%. 

Under the amendment of the Encouragement of  Capital Investment Law which became effective in January  2017,  provided the conditions 
stipulated therein are met, technological income derived by Preferred Companies from “Preferred Technological Enterprise” (as defined in the 
2017 Amendment) (“PTE”), would be subject to reduced corporate tax rates of 12%. 

A  Preferred  Company  distributing  dividends  from  technological  income  derived  from  its  PTE,  would  subject  the  recipient  to  a  20%  tax  
(or lower, if so provided under an applicable tax treaty). 

In  May  2019  the  Company  obtained  a  tax  ruling  from  the  Israeli  Tax  Authorities  (“ITA”)  and  subject  to  the  Company  complying  with  the 
conditions  stipulated  by  the  tax  ruling  which  the  Company  met  and  the  Encouragement  of  Capital  Investment  Law,  the  Company  
is considered as a PTE. As a result, the Company’s corporate tax rate for the years 2020 and 2021 is 12%. 

At the beginning of July 2020, the Company received an approval from the Israeli Innovation Authority that together with the tax ruling received 
from  the  ITA  in  May  2019,  recognising  the  Company  as  a  PTE  for  the  years  2017,  2018  and  2019.  Accordingly,  the  applicable  tax  rates  
for the preferred technological income of a PTE for these years is 12%. Corporate tax rate for the years 2017, 2018 and 2019 was 24%, 23% and 
23%, respectively.  

In July 2020 the Company received approximately $47.0 million rebates (including interest) reflecting the reduced tax rate for tax year 2018.  
A rebate in respect of the year 2017 was received in January 2021 (refer to note 26) and a rebate in respect of the year 2019 is expected to be 
received from the ITA in 2021. 

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Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statements 
 
  
 
 
 
 
 
 
 
 
  
  
 
 
 
  
  
 
 
 
Financial statements 

Notes to the consolidated financial statements 
continued 

Note 10 – Income tax expense continued 

b. Tax assessments 

The Company is currently subject to several tax audits in relation to 2017–2020 tax years.  

The assessments of amounts of current and deferred taxes requires the Group’s management to take into consideration uncertainties that its 
tax position will be accepted and of incurring any additional tax expenses. This assessment is based on estimates and assumptions based on 
interpretation of tax laws and regulations, and the Group’s past experience. It is possible that new information will become known in future 
periods that will cause the final tax outcome to be different from the amounts that were initially recorded, such differences will impact the 
current and deferred income tax assets and liabilities in the period in which such determination is made. 

c. Corporate taxation in subsidiaries 

Subsidiary 

UK 

CY 

AU 

Principal tax rate 

2020 

19% 

12.5% 

30% 

2019  Tax regulation 

19%  Tax laws in United Kingdom 

12.5%  Tax laws in Cyprus 

30%  Tax laws in Australia 

Other subsidiaries in the Group do not have significant taxable income and the overall effect of the income of those subsidiaries on the Group’s 
tax expenses is immaterial. 

d. Deferred income taxes 

The deferred income taxes relate mainly to payroll and related expenses of the cash settled share-based compensation plans (see note 9).  
The deferred tax assets were computed in 2020 and 2019 at tax rates of 12% and 23%, respectively and a portion of $1.0 million will be settled 
in 2021. 

e. Taxes on income included in the consolidated income statements for the reported periods 

Year ended  
31 December 

2020 

2019 

78.7 

(55.1)

23.6 

(0.4)

23.2 

37.3 

– 

37.3 

0.3 

37.6 

US dollars in millions 

Current taxes:  

Current taxes in respect of current year’s profits 

Tax income in respect of previous years 

Deferred income taxes: 

Change of deferred tax assets (see d above) 

Taxes on income expenses 

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Plus500 Ltd. 2020 Annual Report 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financial statements 
continued 

Note 10 – Income tax expense continued 

f. Reconciliation of the theoretical tax expense 

Following  is  a  reconciliation  of  the  theoretical  tax  expense,  assuming  all  income  is  taxed  at  the  regular  corporate  tax  rate  applicable  to  
a Company in Israel (note 10a above) and the actual tax expense: 

US dollars in millions 

Income before taxes on income, as reported in the consolidated income statements 

Year ended  
31 December 

2020 

2019 

523.3 

189.3 

Theoretical tax expense in respect of this year’s income – at 23% 

120.4 

43.5 

Less tax benefits arising from preferred technological income in respect of the current year 

Decrease in taxes resulting from different tax rates applicable to foreign subsidiaries 

Increase in deferred tax expenses as a result of the decrease in the applicable tax rate for preferred technological income 

Decrease in taxes in respect of currency differences and expenses not deductible for tax purposes 

Tax income in relation to previous years 

Taxes on income for the reported period 

Note 11 – Earnings per share  

(33.8)

(0.5)

0.3 

(8.1)

(55.1)

– 

(2.9)

– 

(2.9)

(0.1)

23.2 

37.6 

Earnings per share is calculated by dividing the profit attributable to equity holders of the Company by the weighted average number of ordinary 
shares in issue during the year. 

Profit attributable to equity holders of the Company (in US dollars) 

500,147,555 

151,657,311 

Year ended 31 December 

2020 

2019 

Weighted average number of ordinary shares in issue*: 

Basic 

Dilutive effect of equity share-based payments 

Diluted 

Earnings per share (basic and diluted in US dollars) 

*  After weighting the effect of the buyback programme. See note 12 

106,086,540 

112,460,599 

212,352 

32,184 

106,298,892 

112,492,783 

4.71 

1.35 

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Financial statements 

Notes to the consolidated financial statements 
continued 

Note 12 – Acquisition of the Company’s shares held by the Company 

The  Board  of  Directors  approves  share  buyback  programmes.  The  share  buyback  programmes  are  funded  from  the  Company’s  net  
cash balances. 

Year ended 
31 December 

2019 

2020 

Number of ordinary  
shares purchased 

Aggregate purchase amount  
(US $ in millions) 

Average price  
of shares purchased 

4,746,566 

5,584,528 

47.2 

88.8 

£8.19 

£12.66 

On 31 December 2020, the Company issued 5,280 of its treasury shares, in accordance with the deferred bonuses plan of 2019 (see note 9). 

During the period starting 1 January 2021 and up to the signing date of the consolidated financial statements (see note 26), the Company 
repurchased an additional 1,461,963 ordinary shares (or 1.3%) in the capital of the Company for an aggregate purchase amount of $27.5 million 
pursuant to these share buyback programmes. The ordinary shares were bought back at an average price of £13.61. 

Note 13 – Dividend  

The amounts of dividends for the years 2020 and 2019 declared and distributed by the Company’s Board of Directors are as follows: 

Date of declaration 

12 February 2019 

13 August 2019 

12 February 2020 

11 August 2020 

Amount  
of dividend  
US $ in millions*

Amount  
of dividend per share  
US $ 

Date of  
payment to shareholders 

70.2 

30.9 

40.6 

101.0 

0.6191 

0.2734 

0.3767 

0.9531 

9 July 2019 

28 November 2019 

13 July 2020 

11 November 2020 

On  17  February  2021  the  Company  declared  a  final  dividend  and  a  special  dividend  in  the  amounts  of  $55.6  million  and  $29.4  million, 
respectively. See note 26. 

*  Between the dividend announcement date and the record date of the dividend, the number of issued and outstanding ordinary shares of the Company decreased as a result of the 
repurchase by the Company of ordinary shares during such period and the classification of such repurchased ordinary shares as treasury shares that are not entitled to dividends. 
However this did not affect the dividend per share as announced on the dividend announcement date. 

Note 14 – Other receivables 

US dollars in millions 

Prepaid expenses 

Other 

As of 31 December 

2019 

7.8 

4.1 

11.9 

2020 

6.6 

3.4 

10.0 

As of 31 December 2020 and 2019, the total amount of prepaid expenses includes mainly expenses related to the Company’s sponsorship 
agreements (see note 21).  

All  the  financial  assets  included  among  current  assets  are  for  relatively  short-periods;  therefore,  their  fair  values  approximate  or  are  
identical to their carrying amounts. 

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Plus500 Ltd. 2020 Annual Report 
 
 
 
 
 
 
 
 
 
Financial statements 
continued 

Note 15 – Property, plant and equipment 

Composition of assets, grouped by major classifications and changes therein in 2020 is as follows: 

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Computers and  
office equipment 

Leasehold  
improvements 

Other 

Total 

US dollars in millions 

Cost 

Balance at beginning of year 

Additions 

Balance at end of year 

Accumulated depreciation 

Balance at beginning of year 

Additions 

Balance at end of year 

Depreciated balance as of 31 December 2020 

Depreciated balance as of 31 December 2019 

Note 16 – Cash and cash equivalents 

Cash and cash equivalents by currency of denomination: 

US dollars in millions 

USD  

EUR 

GBP 

AUD 

NIS 

Other 

Gross cash and cash equivalents 

Less: segregated client funds 

Own cash and cash equivalents 

1.7 

0.3 

2.0 

1.4 

0.2 

1.6 

0.4 

0.3 

3.8 

– 

3.8 

1.5 

0.4 

1.9 

1.9 

2.3 

0.3 

– 

0.3 

0.1 

– 

0.1 

0.2 

0.2 

5.8 

0.3 

6.1 

3.0 

0.6 

3.6 

2.5 

2.8 

2020 

543.3 

250.7 

91.2 

90.0 

18.1 

69.5 

1,062.8 

(468.9)

593.9 

As of 31 December 

2019 

275.5 

104.9 

12.4 

23.7 

12.5 

26.5 

455.5 

(162.6) 

292.9 

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Financial statements 

Notes to the consolidated financial statements 
continued 

Note 17 – Other payables 

US dollars in millions 

Payroll and related expenses 

Accrued expenses 

Other 

As of 31 December 

2019 

8.5 

1.6 

0.2 

10.3 

2020 

19.0 

3.6 

0.2 

22.8 

The financial liabilities included among other payables and accruals are for relatively short periods; therefore, their fair values approximate or 
are identical to their carrying amounts. 

Note 18 – Service suppliers 

Service suppliers are comprised mainly of amounts due to advertising service suppliers, their fair values approximate or are identical to their 
carrying amounts. 

Note 19 – Trade payables – due to clients 

US dollars in millions 

Customers deposits, net*  

Segregated client funds 

*Customers deposits, net are comprised of the following: 

Customers deposits  

Less – financial derivative open positions: 

Gross amount of assets 

Gross amount of liabilities 

*  As of 31 December 2020 and 2019, the total amount of ‘Trade payables – due to clients’ includes bonuses to the clients 

2020 

469.9 

(468.9)

1.0 

As of 31 December 

2019 

162.8 

(162.6)

0.2 

507.2 

221.1 

(123.8)

86.5 

469.9 

(68.3)

10.0 

162.8 

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Plus500 Ltd. 2020 Annual Report 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financial statements 
continued 

Note 20 – Leases  

The Group has real estate lease agreements. 

a. Rights-of-use assets 

Real estate leases 

At 1 January 2019 

Additions 

Amortisation 

At 31 December 2019 

Additions 

Amortisation 

At 31 December 2020 

b. Lease liabilities 

Real estate leases 

At 1 January 2019 

Additions  

Interest expense 

Lease payments 

Exchange differences 

At 31 December 2019 

Additions  

Interest expense 

Lease payments 

Exchange differences 

At 31 December 2020 

US dollars in millions 

6.7 

0.2 

(1.6)

5.3 

2.4 

(1.7)

6.0 

US dollars in millions 

6.7 

0.2 

0.3 

(1.8)

0.3 

5.7 

2.4 

0.2 

(1.8)

0.4 

6.9 

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Financial statements 

Notes to the consolidated financial statements 
continued 

Note 21 – Commitments 

a. The  Company  and  Club  Atlético  de  Madrid,  S.A.D.  (“Atlético  Madrid”)  entered  into  a  sponsorship  agreement  on  3  October  2017  
under which the Company is entitled to advertise and promote itself as the main sponsor of Atlético Madrid for the 2018/19, 2019/20 and 
2020/21 seasons. On 24 April 2020 the Company and Atlético Madrid signed an extension of the agreement for the season 2021/22. 

b. The Company and Brumbies Rugby, the Australian professional rugby union team (the “Brumbies”) entered into a sponsorship agreement on 
1 October 2017 under which the Company is entitled to advertise and promote itself as the official sponsor of the Brumbies for three seasons 
between 1 January 2018 to 31 December 2020. On 19 September 2020, the Company and the Brumbies signed an addendum to extend the 
agreement for the season from 1 January 2021 to 31 December 2021. 

c. The  Company  and  Club  BSC  Young  Boys  Betriebs  AG  (“BSC  Young  Boys”)  entered  into  a  sponsorship  agreement  on  2  June  2020  
under which the Company is entitled to advertise and promote itself as the main sponsor of BSC Young Boys for the 2020/21, 2021/22  
and 2022/23 seasons. 

d. The Company and Club Legia Waeszawa S.A (“Legia”) entered into a sponsorship agreement on 9 August 2020 under which the Company is 

entitled to advertise and promote itself as the main sponsor of Legia for the 2020/21, 2021/22 and 2022/23 seasons. 

e. The Company and Club Atalanta Bergamasca Calcio SPA (“Atalanta”) entered into a sponsorship agreement on  18 August  2020  under  which  
the Company is entitled to advertise and promote itself as the main sponsor of Atalanta for the 2020/21, 2021/22 and 2022/23 seasons. 

Note 22 – Share capital  

Composed of ordinary shares of NIS 0.01 par value, as follows: 

Authorised 

Issued and fully paid 

Less treasury shares* 

Outstanding shares  

Number of ordinary shares 31 December 

2020 

2019 

300,000,000 

300,000,000 

114,888,377 

114,888,377 

(11,436,923)

(5,857,675)

103,451,454 

109,030,702 

*  Number of accumulated ordinary shares that were purchased by the Company as part of the share buyback programmes, less issue of treasury shares. 

Note 23 – Related parties and key management 

a. Key management personnel definition 

The Board of Directors and other members of management are classified as Persons Discharging Management Responsibility (“PDMR”) in 
accordance with IAS 24 and the Market Abuse Regulation.  

The  Directors’  Remuneration  Report  discusses  all  the  benefits  and  share-based  payments  earned  during  the  year  and  the  preceding  year  
by the Directors.  

b. Company’s liability in respect of related parties and key management services (part of Other Payable) 

US dollars in millions 

Related party and Key Management liability 

As at 31 December 

2019 

5.3 

2020 

13.6 

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Plus500 Ltd. 2020 Annual Report 
 
 
 
 
 
 
 
 
Financial statements 
continued 

Note 23 – Related parties and key management continued 

c. Expenses to related parties and key management 

US dollars in millions 

Service fees (Selling and marketing expenses) 

Service fees (Administrative and general expenses) 

Non-Executive Directors fees (Administrative and general expenses) 

The average number of key management personnel during the year was 23 (FY 2019: 20). 

Note 24 – Financial risk management 

Year ended 31 December 

2020 

7.1 

13.5 

0.6 

2019 

4.3 

7.0 

0.6 

The  Group  operates  in  the  field  of  CFDs  for  individual  clients  only  and  offers  CFDs  referenced  to  shares,  indices,  commodities,  options,  ETFs, 
cryptocurrencies and foreign exchange. 

The Group’s activities expose it to a variety of financial risks: market risk (including currency risk and price risk), credit risk and liquidity risk.  
The Group’s overall risk management programme focuses on the unpredictability of financial markets and seeks to minimise potential adverse 
effects on the Group’s financial performance. 

a. Market risk 

The management of the Group deems this risk as the highest risk the Group incurs. 

Market  risk  is  the  risk  that  changes  in  market  prices  will  affect  the  Group’s  income  or  the  value  of  its  holdings  of  financial  instruments.  
This risk can be divided into market price risk and foreign currency risk, as described below. 

The Group’s market risk is managed on a Group-wide basis and exposure to market risk at any point in time depends primarily on short term 
market conditions and the levels of client activity. The Group utilises market position limits for operational efficiency. Not all net client exposures 
are  hedged  and  the  Group  may  have  a  substantial  net  position  in any  of  the  financial  markets  in  which  it  offers  products.  In  FY  2021,  the 
Company implemented targeted hedging, with a view to reducing market risk. This focused approach will continue to be deployed in certain 
circumstances going forward, as and when appropriate. 

The Group’s market risk policy incorporates a methodology for setting market position limits, consistent with the Group risk appetite, for each financial 
instrument in which the Group clients can trade.  

These limits are determined based on the Group clients’ trading levels, volatilities and the market liquidity of the underlying financial product or 
asset class and represent the maximum long and short client exposure that the Group will hold without hedging the net client exposure. 

The Group’s real-time market position monitoring system is intended to allow it to continually monitor its market exposure against these limits. 
If exposures exceed these limits, the Group either hedges, or new client positions are rejected under the Group’s policy. 

It is the approach of the Group to observe during the year the ‘natural’ hedge arising from the Group’s global clients in order to reduce the 
Group’s net market exposure. 

The Group’s exposure to market risk at any point in time depends primarily on short-term market conditions and client activities during the 
trading day. The exposure at each statement of financial position date may therefore not be representative of the market risk exposure faced 
by the Group over the year. The Group’s exposure to market risk is determined by the exposure limits described above which change from time 
to time. 

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Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statements 
 
  
 
 
 
 
 
 
 
 
  
  
 
 
 
  
  
 
Financial statements 

Notes to the consolidated financial statements 
continued 

Note 24 – Financial risk management continued 

a. Market risk ccoonnttiinnuueedd 

1. Market price risk 
This  is  the  risk  that  the  fair  value  of  a  financial  instrument  fluctuates  as  a  result  of  changes  in  market  prices  other  than  due  to  the  effect  
of transactional foreign currency exposures risk. 

The  Group  has  market  price  risk  as  a  result  of  its  CFDs  trading  activities  on  shares,  indices,  commodities,  options,  ETFs,  cryptocurrencies  
and  foreign  exchange,  part  of  which  is  naturally  hedged  as  part  of  the  overall  market  risk  management.  The  exposure  is  monitored  on  a  
Group-wide basis. 

Exposure limits are set by the risk department and management for each product, and also for groups of products where it is considered that 
their price movements are likely to be positively correlated. The exposures are being reviewed by the Risk & Regulatory Committee. 

Daily profit on closed positions: 
US dollars in millions 

Highest profit 

Highest loss 

Average 

2020 

76.9 

(20.9)

2.4 

2019 

7.6 

(4.7)

0.9 

2. Foreign currency risk 
Transactional foreign currency exposures represent financial assets or liabilities denominated in currencies other than the functional currency 
of the Group. Transaction exposures arise in the normal course of business. 

Foreign currency risk is managed on a Group-wide basis, while the Group exposure to foreign currency risk is not considered by the Board of 
Directors  to  be  significant.  The  Group  monitors  transactional  foreign  currency  risks  including  currency  statement  of  financial  position 
exposures, equity, commodity, interest and other positions denominated in foreign currencies and trades on foreign currencies. 

If the US dollar had strengthened by 1% in respect of balances denominated in other currencies, with all other variables unchanged, the exposure 
on income after taxes in respect of those balances would be a gain (loss) of: 

US dollars in millions 

EUR 

AUD 

GBP 

As of 31 December 

2019 

0.1 

(0.1)

0.3 

2020 

(0.5)

(0.9)

0.1 

The exposure in respect of balances denominated in other currencies is immaterial. 

b. Credit risk 

The Group operates a real-time mark-to-market trading platform with customers’ profits and losses being credited and debited automatically 
to their accounts. 

Under the Group’s policy, customers cannot owe the Group funds when losing more than they have in their accounts, all customer accounts 
are pre-funded. 

Client credit risk – Client credit risk principally arises when a customer’s total funds deposited (margin and free equity) are insufficient to cover any 
trading losses incurred. In particular, customer credit risk can arise where there are significant, sudden movements in the market (i.e. due to high general 
market volatility or specific volatility relating to an individual financial instrument in which a customer has an open position). 

The Group’s offering is margin-traded. If the market moves adversely by more than the customer’s maintenance margin, the Group is exposed 
to customer credit risk. 

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Plus500 Ltd. 2020 Annual Report 
 
 
 
 
 
 
Financial statements 
continued 

Note 24 – Financial risk management continued 

b. Credit risk ccoonnttiinnuueedd 

The principal types of customer credit risk exposures are managed by monitoring all customer positions on a real time basis. If customers 
funds are below the required margin level, customers positions are liquidated (margin call). 

Institutional credit risk – The risk that financial counterparties will not meet their obligation, risking both client and the Group’s assets. 

The carrying amount of the Group’s financial assets represents their maximum exposure to credit risk. 

The Group has no material financial assets that are past due or impaired as at the reporting dates. 

As of 31 December 2020 and 2019 counterparties holding of the Group’s cash and cash equivalents, credit cards, client funds and deposits 
have credit ratings as follows: 

Credit Rating* 

AA+ to AA- 

A+ to A- 

BBB+ to B+ 

Remaining counterparties  

*  The financial institutions were rated by the same third party 

2020 

27% 

46% 

25% 

2% 

2019 

26% 

42% 

25% 

7% 

As of 31 December 2020 the amounts held by the remaining counterparties are held in a few banks worldwide. The balance in each of those 
banks does not exceed 1% (2019: 3%) of total cash and cash equivalents, credit cards, client funds and deposits. 

The  Group’s  largest  credit  exposure  to  any  single  bank  as  of  31  December  2020  was  $217.1  million  or  20%  of  the  exposure  to  all  banks  
(2019: $79.9 million or 18%). 

c. Concentration risk 

Concentration risk is defined as all risk exposures with a loss potential which is large enough to threaten the solvency or the financial position 
of the Group. In respect of financial risk, such exposures may be caused by credit risk, market risk, liquidity risk or a combination or interaction 
of those risks.  

d. Liquidity risk  

Liquidity  risk  is the risk that the  Group will encounter difficulty in  meeting obligations arising from its financial liabilities that are settled by 
delivering cash or other financial assets. 

Liquidity risk is managed centrally and on a Group-wide basis. The Group’s approach to managing liquidity is to ensure it will have sufficient 
liquidity to meet its financial liabilities when due, under both normal circumstances and stressed conditions. 

The Group’s approach is to ensure that there will be no material liquidity mismatches with regard to liquidity maturity profiles due to the very 
short-term nature of its financial assets and liabilities.  

A result of this policy is that short-term liquidity ‘gaps’ can potentially arise in periods of very high client activity or significant increases in global 
financial market levels. 

The contractual maturity of the financial liabilities to service suppliers is generally up to two months. 

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Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statements 
 
  
 
 
 
 
 
 
 
 
  
  
 
 
 
  
  
 
 
Financial statements 

Notes to the consolidated financial statements 
continued 

Note 24 – Financial risk management continued 

e. Capital Management 

1. Plus500UK 
The UK Subsidiary is regulated by the FCA.  

The UK Subsidiary manages its capital resources on the basis of regulatory capital requirements (hereafter – Pillar 1) and its own assessment 
of capital required to support all material risks throughout the business (hereafter – Pillar 2). The UK Subsidiary manages its regulatory capital 
through an Internal Capital Adequacy Assessment Process (known as the ICAAP) in accordance with guidelines and rules implemented by the 
FCA.  Both  Pillar  1  and  Pillar  2  assessments  are  compared  with  total  available  regulatory  capital  on  a  daily  basis  and  monitored  by  the 
management of the Group.  

As  of  31  December  2020  and  2019,  the  UK  Subsidiary  had  £41.8  million  and  £35.1  million,  respectively,  of  regulatory  capital  resources,  
which is in excess of both its regulatory capital requirement (Pillar 1) and the internally measured capital requirement (Pillar 2). 

2. Plus500CY 
The CY Subsidiary is regulated by CySEC.  

The CY Subsidiary manages its capital resources on the basis of regulatory capital requirements (hereafter – Pillar 1) and its own assessment of capital 
required to support all material risks throughout the business (hereafter – Pillar 2). The CY Subsidiary manages its regulatory capital through an Internal 
Capital Adequacy Assessment Process (known as the ICAAP) in accordance with guidelines and rules implemented by the CySEC. 

The CY Subsidiary monitors on a frequent basis its Pillar 1 capital requirements and ensures that its capital position remains always above the minimum 
regulatory thresholds. As of 31 December 2020 and 2019, the regulatory capital of the CY Subsidiary was €71.7 million and €71.7 million, respectively, 
which is in excess of both its regulatory capital requirement (Pillar 1) and the internally measured capital requirement (Pillar 2).  

As of 31 December 2020 and 2019, Pillar 1 Capital Adequacy ratio was 17.9% and 31.2% respectively. Moreover, the Group is evaluating its overall risk 
profile and capital position through its internal capital adequacy assessment process, which is performed at least on an annual basis. 

3. Plus500AU 
The AU Subsidiary is regulated by ASIC, FMA and FSCA.  

The AU Subsidiary manages its capital resources on the basis of regulatory capital requirements and its own assessment of capital required 
to support all material risks. The AU Subsidiary manages its capital through its Net Tangible Assets (NTA) assessment in accordance with rules 
and guidelines implemented by ASIC and FMA and Capital Liquidity assessment in accordance with rules and guidelines implemented by FSCA. 

As  at  31  December  2020  and  2019,  the  AU  Subsidiary  held  Net  Tangible  Assets  of  AUD  33.2  million  and  AUD  21.1  million,  respectively,  
of regulatory capital, which is in excess of its NTA requirements from ASIC, FMA and FSCA. 

4. Plus500SG 
The SG Subsidiary is regulated by MAS.  

The SG Subsidiary manages its capital resources on the basis of regulatory capital requirements and its own assessment of capital required to support 
all material risks. The SG Subsidiary manages its capital in accordance with rules and guidelines implemented by MAS. 

As at 31 December 2020 and 2019, the SG Subsidiary held regulated capital of SGD 7.8 million and SGD 7.2 million, respectively, of regulatory 
capital, which is in excess of its MAS requirements. 

5. Plus500IL 
The IL Subsidiary is regulated by the ISA.  

The IL Subsidiary manages its capital resources on the basis of regulatory capital requirements and its own assessment of capital required  
to support all material risks. The IL Subsidiary manages its capital in accordance with rules and guidelines implemented by ISA. 

As at 31 December 2020 and 2019, the IL Subsidiary held regulated capital of $10.2 million and $8.0 million, respectively, of regulatory capital, 
which is in excess of its ISA requirements. 

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112 

Plus500 Ltd. 2020 Annual Report 
 
 
 
 
 
 
Financial statements 
continued 

Note 24 – Financial risk management continued 

e. Capital Management ccoonnttiinnuueedd 

6. Plus500SEY 
The SEY Subsidiary is regulated by the FSA.  

The SEY Subsidiary manages its capital resources on the basis of regulatory capital requirements and its own assessment of capital required 
to support all material risks. The SEY Subsidiary manages its capital in accordance with rules and guidelines implemented by FSA. 

f. Other business risks 

The Group’s business is subject to various laws and regulations in different countries according to its activity and other countries from where 
the  Company  operates.  Any  regulatory  actions,  tax  or  legal  challenges  against  the  Group  for  non-compliance  with  any  regulatory  or  legal 
requirement  could  result  in  significant  fines,  penalties,  or  other  enforcement  actions,  increased  costs  of  doing  business  through  adverse 
judgement or settlement, reputational harm, the diversion of significant amounts of management time and operational resources, and could 
require changes in compliance requirements or limits on the Group’s ability to expand its product offerings, or otherwise harm or have a material 
adverse effect on the Group’s business. 

g. Fair value estimation 

Financial derivative open positions (offset from, or presented with, deposits from clients within ‘Trade payable – due to clients’) (see also note 
19) are measured at fair value through profit or loss using valuation techniques. The said valuation techniques are based on inputs other than 
quoted prices in active markets that are observable for the asset or liability, either directly (that is, as prices) or indirectly (that is, derived from 
prices) (level 2). 

These valuation techniques maximise the use of observable market data where it is available and rely as little as possible on entity specific 
estimates. Since all significant inputs required for the fair value estimations of the said instruments are observable, the said instruments are 
included in level 2. 

Specific valuation techniques used to value financial instruments are based on quoted market prices at the statement of financial position date 
and an additional predetermined amount (trading spread). 

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Plus500 Ltd. 2020 Annual ReportStrategic reportGovernanceFinancial statements 
 
  
 
 
 
 
 
 
 
 
  
  
 
 
 
  
  
 
 
Financial statements 

Notes to the consolidated financial statements 
continued 

Note 25 – Cash generated from operations 

US dollars in millions 

Cash generated from operating activities 

Net income for the period 

Adjustments required to reflect the cash flows from operating activities: 

Year ended 31 December 

2020 

2019 

500.1 

151.7 

Depreciation and amortisation 

Amortisation of right of use assets 

Liability for share-based compensation 

Settlement of share-based compensation 

Equity share-based compensation 

Taxes on income 

Interest expenses in respect of leases 

Exchange differences in respect of leases 

Interest income 

Foreign exchange gains on operating activities 

Operating changes in working capital: 

Decrease (increase) in other receivables 

Increase (decrease) in trade payables due to clients 

Increase (decrease) in other payables 

Increase (decrease) in Service suppliers 

Cash generated from operating activities 

Note 26 – Subsequent events 

0.6 

1.7 

11.7 

(5.2)

1.8 

23.2 

0.2 

0.4 

(5.2)

(8.3)

20.9 

1.9 

0.8 

10.4 

12.5 

25.6 

546.6 

0.6 

1.6 

3.7 

(7.5)

– 

37.6 

0.3 

0.3 

(4.8)

(0.3)

31.5 

0.1 

(0.1)

(8.8)

(4.3)

(13.1)

170.1 

In January 2021 the Company received from the ITA approximately a $30.0 million rebate (including interest) reflecting the reduced tax rate  
for 2017. This amount is not reflected in the consolidated financial statements for the period ended 31 December 2020. 

On 17 February 2021 the Company declared a final dividend in an amount of $55.6 million ($0.5422 per share). The dividend is due to be paid 
to the shareholders on 12 July 2021. 

On 17 February 2021 the Company declared a special dividend in an amount of $29.4 million ($0.2870 per share). The dividend is due to be 
paid to the shareholders on 12 July 2021. 

On 17 February 2021, the Board of Directors has resolved in principle to conduct a new share buyback programme to buy back an amount of 
up to $25.0 million of the Company’s ordinary shares.  

During the year 2021 up to the signing date of the consolidated financial statements for the year ended 31 December 2020, the Company has 
continued to purchase its own shares under the share buyback programme. See note 12.  

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Plus500 Ltd. 2020 Annual Report 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Further information

Advisors

Sponsor and Joint Broker 

Financial PR

Depositary

Liberum Capital Limited 
Ropemaker Place 
25 Ropemaker Street 
London EC2Y 9LY, UK

Joint Broker

Credit Suisse International 
1 Cabot Square, Canary Wharf 
London E14 4QJ, UK

Independent Auditors

Kesselman & Kesselman, a member 
firm of PricewaterhouseCoopers  
International Limited 
Trade Tower
25 Hamered Street
Tel Aviv 6812508, Israel

MHP Communications 
60 Great Portland Street 
London W1W 7RT, UK

Legal Advisor (Israel)

Herzog, Fox & Neeman
4 Weizmann Street
Tel Aviv 6423904, Israel

Legal Advisor (United Kingdom) 

Bryan Cave Leighton Paisner LLP 
Adelaide House
London Bridge 
London EC4R 9HA, UK

Link Market Services Trustees Limited 
The Registry
Central Square, 
29 Wellington Street
Leeds LS1 4DL, UK

Registrar

Link Market Services Limited 
The Registry
Central Square, 
29 Wellington Street
Leeds LS1 4DL, UK

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