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Experian

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FY2021 Annual Report · Experian
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Transforming
lives

with
data

Experian Annual Report 2021
Year ended 31 March 2021

Experian plc Strategic report 
 
 
Transforming
lives

with
data

Contents

Strategic report
02   Experian at a glance
04   Chairman’s statement
06   Chief Executive’s review
10  Our purpose in action – COVID-19 response
14   Our investment case 
16  Key performance indicators
18   Market trends
20  Our business model
26   Our strategic focus areas
38  

 Our sustainable business strategy: 
Environmental, Social and Governance
 Non-financial information and  
s172(1) statement

57 

58   North America regional review
59  Latin America regional review
60  UK and Ireland regional review
61  EMEA/Asia Pacific regional review
62   Financial review
72  Risk management
81   Viability and going concern

Governance
84   Chairman’s introduction
86   Board of directors
88   Corporate governance report
99 

 Nomination and Corporate Governance  
Committee report
104   Audit Committee report
111   Report on directors’ remuneration
135   Directors’ report

Financial statements
139   Financial statements contents
140 

Independent auditor’s report

Group financial statements
147   Group income statement
148  Group statement of comprehensive income
149  Group balance sheet
150  Group statement of changes in equity
151  Group cash flow statement
152  Notes to the Group financial statements

Company financial statements
206   Company financial statements
208   Notes to the Company financial statements

220  Shareholder and corporate information

222  Glossary

To download this Annual Report  
and our other corporate literature 
visit www.experianplc.com

Roundings 
Certain financial data has been rounded in this report.  
As a result, the totals of data presented may vary 
slightly from the actual arithmetic totals of the data.

Exchange rates 
Principal exchange rates used are given in note 10 to the 
Group financial statements. The average pound sterling 
to US dollar rate is 1.31 (2020 1.27).

Our purpose 
To create a better tomorrow for consumers, for 
businesses, for our people and for our communities.

What we do
We create opportunities by turning data into 
information, and by deploying advanced technologies 
and analytics. 

Why this matters
As the world’s leading information services company 
we play a pivotal role in the societies in which we work. 
We believe it is our responsibility to use our capabilities 
and data as a force for good.

Financial highlights

Statutory
Revenue 

US$5,372m

(2020: US$5,179m)

Operating profit

US$1,183m

(2020: US$1,185m)

Profit before tax 

US$1,077m

(2020: US$942m)

Basic EPS

USc88.2

(2020: USc74.8)

1   From ongoing activities.

Growth % at  
actual rates

Growth % at  
constant rates

+4% +6%

0% +4%

+14% +6%

+18% +5%

Benchmark
Revenue – ongoing 
activities

US$5,357m

(2020: US$5,161m)

Benchmark EBIT¹

US$1,385m

(2020: US$1,386m)

Benchmark profit 
before tax

US$1,265m 

(2020: US$1,255m)

Benchmark EPS

USc103.1

(2020: USc103.0)

Growth % at  
actual rates

Growth % at  
constant rates

+4% +7%

0% +3%

+1% +5%

0% +4%

The 2020 financial highlights have been re-presented following the reclassification of our Consumer Services business in Latin America 
to the Consumer Services business segment. See note 9 to the Group financial statements for further detail.

See note 6 to the Group financial statements on page 160 for definitions of non-GAAP measures.

Experian plc Annual Report 2021

01

S
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An unprecedented year 
The past year was not one that we, or anyone, could have predicted. 
For many it has been a time of great hardship and loss. The COVID-19 
pandemic is sadly not over yet and we are all working through its 
impact, the long-term effects of which are unknown.
At Experian, we have played an essential role in helping people, 
businesses, governments, and society manage through the crisis. We 
have helped our employees adapt to remote working and we have 
reoriented how we engaged with tens of thousands of clients. 
A good performance, demonstrating the resilience of our business
Experian delivered growth in FY21. Organic revenue growth was 4% 
and total revenue growth from ongoing activities was 7% at constant 
currency. North America and Brazil performed strongly, offsetting 
declines in UK and Ireland, and EMEA/Asia Pacific.
Our ability to grow, even in a crisis, reflects the strength and diversity of 
our portfolio. It also reflects our commitment to innovation and to the 
millions of relationships we have established with consumers.
Looking ahead to FY22 we are poised for strong growth. Our 
addressable markets are large and expanding, and we are well placed 
to take advantage of a number of compelling opportunities. 

Brian Cassin
Chief Executive Officer

We play a vital role for

People  
Empowering them to better 
understand their financial position, to 
take control of their finances and 
manage their financial health.

Businesses 
Helping them to make more 
informed and better decisions.

Communities, governments  
and charities 
Using data to help the most 
vulnerable in society and to support 
economic growth.

 
02

Experian at a glance

Global technology and innovation

We are a global technology company playing a key role in making it easier for 
consumers and businesses to interact. We help them manage their financial health, 
make informed decisions and seize opportunities. We embrace innovation and harness 
technology to expand access to credit, support responsible lending, modernise 
processes and better protect against fraud and identity theft. Our talented and diverse 
workforce serves customers worldwide from 44 countries. We manage and organise 
ourselves across four geographic reporting regions and two business segments.

Our business activities

Business-to-Business
Data
Revenue - ongoing activities1

US$2,866m 
+2%

Decisioning
Revenue - ongoing activities1

US$1,184m 
-4%

We help businesses to identify and understand 
their customers and to lend responsibly and 
appropriately, providing them with the 
information to help them manage the risks 
associated with lending. We also help them 
build a better understanding of consumers’ 
preferences. 

We are experts at creating and developing 
innovative analytical and decisioning tools.  
We help businesses to manage their  
customers, minimise the risk of fraud,  
comply with legal requirements and  
automate decisions and processes.

1   % growths shown are organic revenue growth at constant exchange rates.

Revenue from ongoing activities by region and business activity (US$m)

Consumer Services

Revenue - ongoing activities1

US$1,307m 
+17%

We help consumers take control of their credit, 
making it easier for them to manage their 
financial position, receive financial education, 
access credit offers, and protect themselves 
from identity fraud.

A  North America
B  Latin America
C  UK and Ireland
D  EMEA/Asia Pacific

Total

17,800*

employees globally

166m

Business credit  
history records

DataLab
San Diego

110m

Free consumer 
membership base

Data
1,761
457
361
287

2,866

Decisioning
694
92
220
178

1,184

Business-to- 
Business
2,455
549
581
465

4,050

Consumer  
Services
1,075
76
156
n/a

1,307

Total 
US$m
3,530
625 
737
465

5,357

% split 
65
12
14
9

DataLab
London

DataLab
São Paulo

DataLab
Singapore

1.3bn

Consumer credit  
history records

44

Countries

North America
See page 58

Latin America
See page 59

UK and Ireland
See page 60

EMEA/Asia Pacific
See page 61

*  Figure does not include recent acquisitions in Spain 

and Brazil.

Experian plc Strategic report03

Our strategic focus areas

Our sustainable business strategy

See page 26

See page 38

1

Make credit and  
lending simpler, faster and  
safer for consumers  
and businesses

5

Enable businesses  
to find, understand  
and connect  
with audiences

2

Empower  
consumers to improve  
their financial lives

Our  
customers

4

Help organisations  
in specialised vertical 
markets harness data and  
analytics to make  
smarter decisions

3

Help businesses  
verify identity and  
combat fraud

OUR PURPOSE
Creating a better  
tomorrow

Improving financial health for all

Core  
products

THROUGH OUR

Social 
Innovation

ENABLED BY

Community 
investment

Treating data with respect

Security

Accuracy

Privacy

Transparency

Inspiring  
and supporting  
our people

SUPPORTED BY

Working  
with  
integrity

Protecting  
the  
environment

Our investment case, a unique proposition

See page 14

We are a leader in global 
information services with strong 
positions in growing markets

Strong foundations support our 
growth potential

We place a strong emphasis 
on environmental, social and 
governance (ESG) criteria

We remain financially well 
positioned

Experian plc Annual Report 2021Strategic report04

Chairman’s statement

Supporting our customers, clients 
and communities in challenging times

Mike Rogers
Chairman

The pandemic has demonstrated 
the power of data as a force for good 
in difficult times. Data-led decision-
making has been critical in helping 
us to take on the biggest challenge 
in a generation. Experian moved 
quickly to make our data insights 
available to governments, health 
services, communities, businesses 
and charities, so they could better 
respond to their challenges. We also 
worked rapidly with lenders and 
governments to support financial 
accommodation programmes, 
making sure financial support 
reached those in need.

Responding to the crisis in a purpose-
led way – using data for good
The pandemic has demonstrated the power 
of data as a force for good in difficult times. 
Data-led decision-making has been critical in 
helping us to take on the biggest challenge in 
a generation.

In the USA, we developed the COVID-19 Outlook 
& Response Evaluator (CORE) tool to predict 
future hot zones for the virus – a free application 
that allows health and government leaders to 
forecast how a specific area may be affected.

In the UK, we launched Experian Safeguard, a 
dashboard based on anonymised data insights, 
to help organisations, including food banks and 
local authorities, to plan and allocate their 
resources based on those who need it most. 

In Brazil, the COVID Radar Panel provided 
information about the pandemic to partners, 
offering them a detailed view on COVID-19 
movement by city and even by neighbourhood, 
to allow the adoption of quick and assertive 
measures in the most affected areas.

Supporting global financial health 
Alongside these data-driven initiatives, our 
United for Financial Health programme has used 
financial education and partnerships to help the 
people hit hardest by the COVID-19 crisis.

To date, we have worked with 11 new non-profit 
organisations in the USA, UK and Brazil, 
providing resources, funding, products and 
volunteers as part of our mission to improve 
financial health worldwide. 

We have reached 35 million people so far, more 
than doubling our programme target of reaching 
15 million people this year. Our aim is to reach 
100 million people in total by 2024.

We have offered credit education, advice and free 
tools to consumers and businesses across the 
globe. I am proud that more than 110 million 
people can now access their credit reports free 
on our consumer platforms, helping them better 
understand their credit profiles, save money and 
navigate their personal financial needs. 

Furthering our efforts to help consumers, our 
Social Innovation programme invests in new 
products specifically designed to offer additional 
societal benefits as well as creating revenue for 
our business. Through Social Innovation, we have 
reached 61 million people in the last eight years 
– including 28 million this year – with a target 
of reaching 100 million by 2025.

These are examples of the purposeful activity 
that helps contribute towards reaching the three 
United Nations Sustainable Development Goals 
we’ve identified as those we can influence, all of 
which we are addressing through our strategic 
focus on improving financial health. You can 
read more on page 38.

When I wrote about COVID-19 affecting the world 
in our 2020 Annual Report, I never expected this 
2021 statement would be a reflection on living 
and working amid the global pandemic for a 
further 12 months.

It has been an extraordinary year, yet we have 
stayed true to our purpose and achieved a strong 
performance. Once again, Experian has shown it 
can withstand external shocks and grow even in 
the most challenging of circumstances. Our 
resilience is due to the diversity of our portfolio, 
the strength of our culture and the focus of our 
strategy on innovation-led growth. We expect to 
emerge from the pandemic in good shape, with 
an abundance of opportunities to pursue despite 
operating in many of the worst-hit countries. 

Throughout the pandemic, our people remained 
focused on supporting customers, governments 
and the communities we serve: I found the 
commitment of Experian colleagues across the 
world inspiring.

For example, Experian moved quickly to make 
our data insights available to governments, 
health services, communities, businesses and 
charities, so they could better respond to their 
challenges. We also worked rapidly with lenders 
and governments to support financial 
accommodation programmes, making sure 
financial support reached those in need, and 
ensuring that economies kept moving as well 
as possible during lockdowns.

Experian plc Strategic report05

As part of a continued focus on improving our 
sustainability disclosure, this year we have 
started reporting to the recommendations of the 
Sustainability Accounting Standards Board 
(SASB) framework.

Our commitment to the environment
We acknowledge our responsibility to help 
protect the planet for future generations, and we 
have set ambitious new targets to benchmark 
our progress. 

Our aim is to be carbon neutral in our own 
operations by 2030. FY21 is the first year for 
which we’ll offset a portion of our emissions, 
offsetting 20% of our emissions with the goal 
of reaching 100% in FY25.

We are also announcing science-based targets 
to cut our Scope 1 and 2 emissions by 50%, 
and our Scope 3 emissions by 15% by 2030. 

In addition, we are proud to be a public supporter 
of the Task Force on Climate-related Financial 
Disclosures (TCFD) and our ‘A-‘ rating from the 
CDP (formerly known as the Carbon Disclosure 
Project) places us in the leadership category for 
our disclosure on climate risks and opportunities.

Positioned for growth with 
digital technology
Innovation has always been a central belief of 
Experian’s business, and we are well positioned 
to take advantage of trends and opportunities 
we have identified in the market. The pandemic 
has changed the behaviour of consumers, and 
of how businesses operate, in many cases 
accelerating exciting trends towards the 
adoption of digital business models – I would 
encourage you to read more about these 
trends on page 18. 

We have adapted quickly to the changing 
environment and continued with our significant 
programme of investment. This is helping 
us to build fast-growing franchises in areas 
like Experian Consumer Services and 
Experian Health. 

We have also moved forward with the 
internationalisation of our ground-breaking 
innovations like Experian Ascend and our Open 
Data platform. For example, we introduced a raft 
of propositions to take advantage of the new era 
of positive data in Brazil, a market change that 
will greatly enhance fair access to credit for 
the Brazilian population. 

We have remained rightly ambitious, so we have 
not let up on geographic expansion (for example 
our German acquisition) or in building new 
franchises such as verification services.

These are just a few examples of the geographic 
growth and innovation-led growth at the heart 
of our strategy. 

People and culture 
The innovative solutions we provide to 
customers are made possible by our people. 

Throughout the pandemic, we have adopted a 
‘people first’ agenda. Colleagues have had to 
work in very different circumstances, and we 
have supported them by offering the flexibility 
they need for their changing world. 

As we emerge from the lockdowns, we will 
continue to adopt new ways of working and we 
will give much of our global workforce more 
flexibility to work to a pattern that suits them and 
benefits Experian.

I remain incredibly proud of our growing diversity 
at Experian, and we continue with a strong focus 
on recruiting, retaining and developing 
colleagues who fully reflect the rich diversity of 
the communities we serve. We believe this 
achieves both better outcomes for customers 
and superior business performance. 

This year we hired our first-ever Chief Diversity 
Officer in our North American business, and our 
global leaders are serving as executive sponsors 
for key diversity pillars – gender, race and 
ethnicity, disability, LGBTQ+ and mental health. 

I would like to express my thanks on behalf of 
the Board to our 17,800 employees, who have 
shown remarkable resilience and commitment, 
and without whose talents we could not achieve 
success for customers or shareholders.

Governance and the Board
Strong corporate governance has always been at 
the heart of the Experian business, and we  
maintain the highest standards as set out in the 
UK Corporate Governance Code 2018.

I am pleased our current Board meets the 
recommendations of both the Hampton-
Alexander Review on gender diversity and the 
Parker Review on ethnic diversity.

During the last financial year, we were delighted 
to welcome Alison Brittain as an independent 
non-executive director. Her impressive career of 
over 25 years of senior management experience 
at a variety of major financial institutions, and as 
a FTSE 100 Chief Executive, means Alison is an 
invaluable addition to the Board. I look forward to 
working closely with her over the coming years. 

In March 2021, we announced that Jonathan 
Howell would join the Board in May 2021 as an 
independent non-executive director. Jonathan is 
a highly regarded FTSE 100 Chief Financial 
Officer, and also brings a wealth of relevant 
expertise and extensive board-level experience. 
There were no other changes to the Board 
during the period.

Committed to data privacy
As we plan for the future, we are also acutely 
aware of our responsibilities when managing the 
information we are entrusted with. Data is critical 
to economic growth, but it must be managed and 
used appropriately. 

Experian holds vast amounts of data, and we 
have a responsibility to make sure it is kept safe 
and used only in the most appropriate and 
responsible ways. Maintaining the highest levels 
of security is fundamental to our business and 
we follow strict regulations for managing and 
using data in compliance with all relevant laws.

We're firmly committed to doing the right thing 
when it comes to working with consumer data 
and have programmes that evaluate every 
product and service to ensure we strike the right 
balance between privacy considerations and the 
economic benefit to customers. Furthermore, we 
are continually investing in our multi-layered 
information security programme to prevent, 
detect and mitigate cyber security risks in all our 
markets.

The future – performance with purpose
Looking ahead, we have a clear strategy of 
innovation-led growth to capture the potential 
from a number of substantial and exciting 
addressable markets, so growing shareholder 
value further.

Financial performance this year was resilient. 
We delivered 4% organic revenue growth, led by 
North America and Latin America, which helped 
to offset weaker performances elsewhere. 
Portfolio diversity, strong execution and our 
commitment to long-term strategic investments 
were all contributory factors, helping the Group 
withstand the trading challenges posed by the 
pandemic. It is also worth noting that Experian 
ended the year in a strong funding position, was 
able to move forward with some exciting 
investments to extend the franchise, while 
maintaining the final dividend in line with the 
prior year. 

Our people’s professional and personal 
responses to COVID-19 and the results achieved 
have been remarkable. We have helped people, 
organisations and government use data to make 
a difference and have extended our commitment 
to supporting financial health around the world.

So we enter next year with strong foundations 
for further growth and the confidence that 
comes from knowing that, through the most 
challenging of times, we continue to work 
towards our purpose of creating a better 
tomorrow.

Experian plc Annual Report 2021Strategic report06

Chief Executive’s review

A resilient performance spurred  
by innovation, teamwork and empathy

businesses and consumers make better-
informed decisions about their futures.

Our financial performance was robust. Total 
revenue growth was 7% at constant currency, 
while organically we grew 4%. Consumer 
Services deserves special mention, delivering 
17% underlying growth in the year and reaching 
110 million members globally. We benefitted 
from growth in B2B platforms across many 
territories. Combined with continued expansion 
in key verticals like health, and growth in 
counter-cyclical revenue streams such as US 
mortgage, this enabled us to offset declines in 
some parts of our business caused by the 
COVID-19 economic downturn. We benefitted 
both from our portfolio diversity and from the 
strategic investments we have made over many 
years, and we continued to invest in our 
business in FY21.

Full-year financial highlights

 Revenue growth was 7% at constant 
currency and organic revenue growth was 
4%. At actual exchange rates revenue growth 
was 4%. 

 Organic revenue growth in North America 
was 7% and 9% in Latin America, including 
very strong contributions from Consumer 
Services. The UK and Ireland and EMEA/Asia 
Pacific regions were impacted negatively, 
down (6)% and (14)% respectively. 

 B2B organic revenue growth was flat. Growth 
in North America Data and Decisioning was 
offset by declines elsewhere.

 Growth in Consumer Services was very 
strong, with organic revenue up 17%, driven 
by North America and Brazil.

 Growth in Benchmark EBIT was 3% at 
constant exchange rates and flat at actual 
exchange rates after currency translation 
headwinds.

 Our Benchmark EBIT margin was 25.9%, 
down 80 basis points at constant currency 
and down 100 basis points at actual 
exchange rates. This was after deliberate 
action to support our people through the 
crisis, increased marketing investment and 
investment to support new product 
innovation and technology transformation.

 We delivered growth in Benchmark earnings 
per share of 4% at constant exchange rates 
and flat at actual exchange rates.

 Cash flow was very strong, with a conversion 
rate of Benchmark EBIT into Benchmark 
operating cash flow of 106%.

 We ended the year in the lower half of our 
leverage range at 2.2x (on a pre-IFRS 16 
basis), compared to our target of 2.0-2.5x for 
Net debt to Benchmark EBITDA.

Brian Cassin
Chief Executive Officer

Experian delivered a strong 
performance this year, even as 
the world faced the testing times 
posed by the COVID-19 pandemic. 
We have again shown Experian’s 
resilience in the face of external 
shocks, which is due to the 
diversity of our portfolio and 
our successful innovation-led 
investments in new opportunities. 
FY21 was a year when we 
unlocked the power of 
data for consumers, clients 
and communities across 
the world.

Revenue
– ongoing activities 

US$5,357m
+4%1

Benchmark EBIT 
– ongoing activities

US$1,385m
+3%2

1  Organic growth at constant 

exchange rates.

2  At constant exchange rates.

Experian delivered another successful year of 
growth even as the COVID-19 pandemic posed 
significant challenges to people, clients, and the 
world economy. I am proud of the 
accomplishments of our 17,800 people around 
the world who have shown incredible resilience 
and passion, and who have worked tirelessly to 
serve our various communities over this year. In 
recognition, we intend to make a special one-off 
share-based award to recognise the outstanding 
commitment of our people this year.

The COVID-19 pandemic has demonstrated how 
properly managed data can be used as a 
significant force for good and has been used by 
decision-makers to navigate the immediate 
crisis and to direct resources to where they 
were most needed. Our people were 
instrumental in using innovative data science to 
predict hot zones for the spread of the virus. We 
stepped up to launch financial education 
projects aimed at supporting communities 
impacted by COVID-19. We supported 
governments, charities and food banks to help 
the most vulnerable during the pandemic, and 
we provided health and data modelling tools to 
assist with co-ordination of national efforts. 

These are just some examples of how we have 
placed the power of our data and innovation in 
service of society. As we look out to the 
economic recovery in the months ahead, data 
will be a critical driver of growth, helping 

Experian plc Strategic report07

B2B organic revenue was flat overall, 
recovering as the year progressed, with 
H1 (2)% and H2 +2%:

 Growth in North America and Latin America 
offset declines in other regions. Strength in 
US mortgage volumes, Experian Ascend, 
health and fraud and identity services helped 
to offset weaker conditions for unsecured 
credit origination, decisioning software and 
marketing expenditure by clients.

 We made further headway with the roll-out 
and scaling of our core B2B platforms. The 
cumulative total contract value for Ascend is 
US$374m and we continue to make progress 
with Experian One, CrossCore and our Open 
Data platforms.

 Health delivered another year of growth, 
automotive was stable and we have 
expanded our position in employment and 
verification services. 

 In Brazil, we had significant success 
extending our relationships with some of 
our largest financial services clients as 
we signed expanded new multi-year 
agreements, and we saw good growth in 
positive data propositions. 

We had an outstanding year in Consumer 
Services, which delivered 17% organic revenue 
growth, with H1 +13% and H2 +22%:

 We now have 110 million free consumer 
memberships, up by 28 million year-on-year. 
We have 41 million free members in the USA, 
59m in Brazil and 9.5 million in the UK. 

 North America delivered organic revenue 
growth of 16%. We are investing behind the 
success of Experian Boost, which now has 
6.7m unique account connections. Our 
membership continued to grow and we 
launched a new vertical, automotive 
insurance, which performed strongly, and 
which offers significant further growth 
opportunities in FY22 and beyond.

 Our Latin America revenues more than 
doubled in the year at local currency, with 
revenue up 144% organically.

 Consumer Services in the UK recovered as 
the year progressed, returning to growth in 
H2. We launched Experian Boost in the UK in 
early November and now have 370,000 
active Boost members.

Operating efficiency

 One of our key operating principles to 
manage throughout the COVID-19 crisis has 
been to retain capacity to recover strongly 
and to help our people to cope with the crisis. 
We did not use any government furlough 
schemes.

 We deliberately balanced our approach to 
cost management. We cut back on 
discretionary spend, froze headcount, and 
delayed non-critical investment. We also 
supported our people and sustained critical 
growth investments. We took concerted 
action to increase investment in marketing 

Revenue and Benchmark EBIT by region, Benchmark EBIT margin

2021 
US$m

20202
US$m

Total growth1
%

Organic growth1
%

7
9
(6)
(14)
4

Revenue
North America
Latin America
UK and Ireland
EMEA/Asia Pacific
Ongoing activities
Exited business activities
Total

Benchmark EBIT
North America 
Latin America
UK and Ireland
EMEA/Asia Pacific
Total operating segments
Central Activities – central corporate costs
Benchmark EBIT from ongoing activities
Exited business activities
Total Benchmark EBIT
Benchmark EBIT margin – ongoing activities

3,530
625
737
465
5,357
15
5,372

1,201
172
122
(20)
1,475
(90)
1,385
1
1,386
25.9%

3,247
732
755
427
5,161
18
5,179

1,093
220
173
12
1,498
(112)
1,386
1
1,387
26.9%

9
9
(6)
7
7
n/a
6

10
4
(34)
 (232)
2
n/a
3
n/a
3

1  At constant exchange rates.
2  Results for FY20 are re-presented for the reclassification to exited business activities of certain B2B businesses.
See the Financial review for analysis of revenue, Benchmark EBIT and Benchmark EBIT margin by business segment and note 6 
to the Group financial statements for definitions of non-GAAP measures.

expenditure in support of Consumer 
Services. We have also invested in and 
materially progressed our technology 
transformation as we migrate from 
mainframes into a distributed framework 
utilising the cloud, and we continued to invest 
in new product innovation. 

 We previously announced that we have 
embarked on a transformation programme 
in the UK and Ireland to simplify our 
technology estate, enhance customer 
experience and to return to profitable growth. 
The programme is progressing well and to 
plan. As previously announced, these actions 
have given rise to an exceptional 
restructuring charge of US$50m in FY21. We 
are on course to deliver year-on-year 
run-rate savings of US$40m in the year 
ending 31 March 2022.

 The net effect was that EBIT margin for the 
year reduced to 25.9%. For FY22, we expect 
strong accretion in the EBIT margin.

Funding and liquidity

 We further strengthened our funding position 
while also supporting investment activities. 

 We continued to invest in data, technology 
and innovation through capital expenditure. 
Capital expenditure reduced by (13)% to 
US$422m, which represented 8% of total 
revenue. For FY22, we expect capital 
expenditure to represent circa 9% of total 
revenue. 

 We took steps to expand the reach of our 
portfolio through a number of inorganic 
investments. These included:

 – The expansion of our bureau estate with 
the acquisition of a majority stake in a 
German credit bureau (the Risk 
Management division of Arvato Financial 
Solutions) and of the Spanish credit 
bureau, Axesor. 

 – We also accelerated our entry into the 
verification services vertical with the 
acquisition of employer solutions provider 
Corporate Cost Control. After the year end, 
we acquired Tax Credit Co (TCC) and 
Emptech, which also add to our income 
verification business in North America.

 – Consistent with our ambitions to extend 

our position in fraud and identity 
management, we acquired Tapad, a leader 
in resolution of digital online identities and 
BrScan, a leading player in Brazil.

 – Total acquisition outflow in the year was 
cash of US$583m and 7.2m Experian 
plc shares.

Experian plc Annual Report 2021Strategic report08

Experian plc Strategic report

Chief Executive’s review 
continued

 We have announced a second interim 
dividend of 32.5 US cents per share, 
unchanged year-on-year. This will be paid on 
23 July 2021 to shareholders on the register 
at the close of business on 25 June 2021.

 We have also announced that we will 
commence a US$150m share repurchase 
programme, which will mainly offset 
deliveries under employee share plans. 

 During the year we undertook two bond 
issues totalling US$1.1bn. Including these, 
our bonds total US$4bn and have an average 
remaining tenor of six years. 

 At 31 March 2021, we had no drawn bank 
debt and held US$2.65bn of undrawn 
committed bank borrowing facilities which 
have an average remaining tenor of four 
years. These include our core US$1.95bn 
club facility which is undrawn and committed 
until December 2025. 

 As at 31 March 2021, Net debt to Benchmark 
EBITDA was 2.2x (on a pre-IFRS 16 basis), 
compared to our target leverage range of 2.0-
2.5x.

Other financial developments
Benchmark PBT was US$1,265m, up 5% at 
constant currency and 1% at actual rates, after 
lower net interest expense of US$121m (2020: 
US$132m). The reduction reflects lower average 
global interest rates. For FY22, we expect net 
interest expense to be around US$115-120m.

The Benchmark tax rate was 25.9% (2020: 
25.8%). For FY22, we expect a rate in the range of 
26% to 27%, taking into account expected profit 
mix for the year.

Our Benchmark EPS was 103.1 US cents, an 
increase of 4% at constant currency and flat at 
actual exchange rates. The weighted average 
number of ordinary shares (WANOS) increased to 
910m (2020: 902m), inclusive of the shares 
delivered in connection with the purchase of our 
stake in the Risk Management division of Arvato 
Financial Solutions. For FY22, we expect WANOS 
of circa 915m. 

Benchmark operating cash flow increased 22% 
at actual rates and our cash flow conversion 
was 106% (2020: 88%). The increase is due to 
the mix of growth, strong control of working 
capital, reduced infrastructure investment, 
and some phasing. 

Foreign exchange translation was a 4% headwind 
to Benchmark EPS in the year. This was 
predominantly due to the Brazilian real, which 
weakened by 31% relative to the US dollar versus 
the prior year. For FY22, we expect a neutral 
impact to Benchmark EBIT, assuming recent 
foreign exchange rates prevail.

Environmental, Social, 
and Governance (ESG)

 A key priority for Experian is to improve the 
financial health of the communities we serve. 
This is how we can use our data and 
expertise to make the biggest difference to 
society, helping us to contribute to three 
United Nations Sustainable Development 
Goals, namely targets 1.4, 8.10 and 9.3, which 
relate to improving access to financial 
services and credit.

  This year we have reached 28 million people 
with our Social Innovation products specifically 
developed to deliver societal benefits and 
improve financial health. Examples include 
Social Determinants of Healthcare, which 
helps people in the USA to avoid major medical 
bills in future, and a financial online training 
module in Brazil to help people manage their 
finances. This brings the total number of 
people reached since 2013 to 61 million, 
putting us on track to meet our target of 100 
million people by 2024.

 A year ago, we launched United for Financial 
Health, a financial recovery programme 
partnering with NGOs to help communities 
significantly affected by COVID-19. For 
example, we partnered with Operation HOPE 
to reach ethnic minority groups in the USA 
with support to raise credit scores, and the 
National Literacy Trust in the UK. We have 
reached 35 million people and small 
businesses across the USA, Brazil and the 
UK and Ireland this year. We are also 
expanding into EMEA and Asia Pacific. 

 As part of our ‘people first’ agenda we will be 
making a special one-off share-based 
recognition award to our people for their 
commitment to Experian during the 
COVID-19 pandemic. 

 We have undertaken an extensive review of 
our Diversity, Equity and Inclusion strategy, 
and aim to increase the number of women 

among our senior leaders from 32% to 40% 
by 2024, supporting the commitment we 
made this year to the UN Women’s 
Empowerment Principles.

 Following a recent appointment, our Board is 
now comprised of 36% women and 73% 
independent members (including the 
Chairman). We continue to meet the 
recommendations of the Hampton-Alexander 
Review on gender diversity and the Parker 
Review on ethnic diversity.

 Experian featured in the S&P Global 
Sustainability Yearbook 2021 as a leader on 
ESG, scoring in the top 15% of the 
professional services industry.

 Our commitment to help tackle climate 
change and reduce our impact on the 
environment is reflected in our CDP rating of 
‘A-‘. This places us in the leadership category 
and among the top 14% of professional 
services companies for our disclosure on 
climate risks and opportunities. 

  This year we have cut our absolute carbon 
emissions by a further 58% and reduced our 
carbon intensity by 60% (Scope 1, Scope 2 
market-based and Scope 3 emissions). This 
reduction was mainly due to the decrease in 
air travel as a result of COVID-19 restrictions. 
As business activities resume, we’re 
expecting to see an increase in air travel 
trends and we will continue looking into 
carbon reduction initiatives to help decrease 
our footprint sustainably and in the long term.

  Building on last year’s commitment to be 
carbon neutral in our own operations by 2030, 
we are today announcing a science-based 
target to cut our Scope 1 and 2 emissions by 
50% by 2030, and our Scope 3 emissions by 
15% by 2030. Having committed last year to 
gradually carbon offset our Scope 1 and 2 
emissions over the five years to 2025, we are 
offsetting 20% of our FY21 emissions.

Outlook
As the global recovery gathers pace, we believe 
data will be a key driver of economic growth. 
We are off to a strong start to FY22 which gives 
us every confidence of another successful year 
ahead. We expect organic revenue growth in the 
range of 7-9%, total revenue growth of 11-13% 
and strong EBIT margin accretion, all at 
constant currency.

Year-on-year % change in organic revenue – for the year ended 31 March 2021

North America
Latin America
UK and Ireland
EMEA/Asia Pacific
Total Global

% of Group  
revenue
65
12
14
9
100

Data
5
1
(5)
(8)
2

Decisioning
2
2
(7)
(20)
(4)

B2B1
4
1
(6)
(14)
0

Consumer 
Services
16
144
(6)
n/a
17

Total
7
9
(6)
(14)
4

1  B2B = Business-to-Business segment consists of Data and Decisioning business sub-divisions.

Transforming 
lives with

agility and  
speed in  
the cloud

Cloud-based decisioning is 
critical to an organisation’s ability 
to quickly and nimbly support 
their customers. The COVID-19 
crisis has accelerated the need 
for solutions that are fast to 
install, secure, can easily scale to 
meet emerging needs and 
changes in demand, and upgrade 
seamlessly.
Donna DePasquale
Executive Vice President and General 
Manager, Decisioning, Experian

Experian plc Annual Report 2021

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Experian Decision Analytics’ 
PowerCurve recognised as 
a winner of the 2021 
Artificial Intelligence 
Excellence Award

60%

of people now have 
higher expectations 
of their online 
experiences than 
before COVID-19 

Consumers around the world are facing increasing 
financial pressures and need more support than 
ever from organisations. COVID-19 and natural 
disasters have intensified consumer need for quick 
and relevant support. And they’re demanding it – 
60% of people now have higher expectations of 
their online experiences than before COVID-19. 

At the same time, organisations have faced significant business 
disruption, such as overwhelmed call centres, and older, less flexible 
processes that can’t adapt as rapidly to changing circumstances, 
impacting customer service, and causing delays. Organisations are having 
to navigate this complexity, to change at pace, and take decisive action. 

By using automated decisioning solutions, such as our enhanced 
cloud-based PowerCurve solutions, businesses can upgrade and 
accelerate their digital transformation to effectively address these 
challenges. Coupled with our powerful datasets they can make decisions 
with speed and agility, while still supporting customers and providing 
them with a personalised, consistent experience. 

Our cloud solutions help businesses simplify their IT environments,  
lower costs, and nimbly scale up and down to meet consumer demand  
as needed. Businesses have access to our continuous innovation through 
accessible upgrades and smaller companies can take advantage of data 
and analytics previously out of reach. And, because there’s no software  
to install, they can be ready to test in days and go live in weeks rather  
than months.

 
 
10

Experian plc Strategic report

Our purpose in action – COVID-19 response

Supporting you during the pandemic and beyond

The COVID-19 pandemic has impacted millions of people and 
organisations around the world and, more than a year in, many 
are still grappling with its mental, emotional, and financial toll. 
Among the more pressing issues for people has been navigating 
the financial landscape and hardships brought on by illness and 
unemployment. It has also exacerbated underlying financial 
issues for already marginalised groups in society. For businesses 
it has meant navigating operational closures, changes to revenue 
models and increasing fraud attacks.

In response we developed several solutions which provide education, advice and  
free tools to consumers and businesses. We have also worked with charities and 
governments to ensure that financial relief reaches the people and businesses that 
need it most. 

Yet there are signs of hope and resolution ahead. People’s concerns about personal 
finances are starting to ease and they are more comfortable with the security and 
convenience of online shopping and banking. Businesses are embracing new 
opportunities to serve the growing ranks of online customers and are preparing  
for the future as pent-up consumer demand is released.

Our employees have risen to the 
challenge of providing practical 
assistance, innovating at speed to 
help those immediately affected and 
help them better position themselves 
as they recover from COVID-19 
related hardships. We knew early on 
in the pandemic that we had an 
important part to play and pivoted 
our efforts to do just that. Looking 
forward, we remain committed to 
developing new ways to use our 
resources, data, technology and 
creativity to be part of the solution 
and long-term recovery.

Brian Cassin
Chief Executive Officer

Globally

Facilitating access to fair  
and affordable credit 
As people and businesses get more and more 
stretched during times of crisis, the ability to 
access credit, or have forbearance on existing 
credit is vital. It can be the difference between 
sinking or making it through. We remain 
committed to helping lenders and governments 
maintain access to the credit economy, and 
continue to support consumers to protect their 
credit standing and financial health.

We stepped up financial  
education for consumers
We stepped up financial education for 
consumers so they could benefit from 
accessing resources and educational materials 
to learn about credit and other important 
personal finance topics. Giving them the 
information and tools so they can make more 
informed decisions during difficult times. 

We launched United for Financial Health to 
empower and protect vulnerable consumers 
United for Financial Health is a new financial 
recovery programme to empower and protect 
vulnerable consumers hardest hit by COVID-19, 
helping them to improve their financial health 
through education and action. So far, we’ve 
partnered with 11 non-profit organisations in 
the USA, UK and Brazil, to deliver tools and 
resources to help those affected the most. 
During FY21 we’ve reached 35 million people, 
far above our first-year target of 15 million.  
See page 42 for more detail. 

35 million

People reached 

Highlighting the impact of  
the global pandemic
Our research, such as in our Global Insights 
Report and Global Data Management Research 
Report, is helping organisations understand 
how the pandemic has impacted data 
perception and usage, as well as consumer 
behaviours and business strategies, and helps 
them understand how important it is to quickly 
identify and support those who are facing 
short-term challenges as well as the 
vulnerable. 

North America

Making life easier for hospital  
and healthcare administrators
We developed a free Payer Alerts Community 
COVID-19 Portal for healthcare administrators 
that provides a comprehensive overview of the 
latest policy and procedure changes from 
medical insurers and payers, with 8,509 alerts 
available to users. Allowing administrators to 
quickly respond to those changes, ensure 
smooth processing of payments and freeing  
up their time to deal with other issues. So far, 
1,732 organisations and 2,049 users, from all 
50 US states, have taken advantage of the 
portal during the pandemic. 

Experian plc Annual Report 2021

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US$130,000

has helped 21 families stay  
in their homes

Helping families keep their homes  
and promoting financial inclusion
We partnered with the NAACP¹ and created 
Home Preservation Grants to support 
African-American homeowners facing 
COVID-19 related hardship who are at risk of 
losing their homes. We donated US$150,000  
to the NAACP for financial education and 
mortgage relief, of which US$130,000 has 
helped 21 families stay in their homes with 
grants of between US$2,000 and US$10,000 
per recipient.

Improving financial health with  
increased access to credit reports 
Free weekly credit reports from March 2020  
to March 2022 for all Americans via 
AnnualCreditReport.com.

Innovating to support informed  
decisions and help mitigate risk
We built the Ascend Portfolio Loss Forecaster,  
a new tool for lenders that uses Experian’s data, 
along with up-to-date macroeconomic 
forecasts, to help them analyse risk accurately 
across consumer loan portfolios. 

Guiding healthcare and government  
efforts to help the at-risk
We created a free interactive heatmap  
showing populations in the USA most 
susceptible to developing severe cases of 
COVID-19: to help inform and guide efforts 
around communications, outreach to high-risk 
populations, align healthcare, community 
and government programmes, and plan 
for the recovery. 

Helping lenders understand small  
businesses' unique circumstances
We launched a free COVID-19 US Business  
Risk Index to assist lenders and government 
organisations in understanding how to make 
fair and responsible lending to small 
businesses that need it the most during this 
time. Our analysts built the dashboard's first 
iteration in one weekend to provide easily 
accessible, relevant insights in response to  
the rapidly advancing virus.

Backing innovation to help solve global 
challenges, level the playing field and  
create new opportunities
We've supported Massachusetts Institute of 
Technology's Solve programme by committing 
up to US$100,000 for the Good Jobs & Inclusive 
Entrepreneurship and Learning for Girls & 
Women. Each of which is working to solve 
financial health issues which have arisen for 
consumers as a result of COVID-19.

1   National Association for the Advancement of Colored People. 

See www.naacp.org for more information.

 
12

Experian plc Strategic report

Our purpose in action – COVID-19 response
continued

Latin America

Colombia and Peru
Helping consumers in Colombia and Peru 
manage their financial health  
Our free credit reports and scores have enabled 
people to manage their financial health. In 
Colombia, since April 2020, more than one 
million people have had access to their credit 
history for free. From mid-April 2021, we 
extended this free access to SME businesses.

Colombia 
Assisting the government to prioritise  
those most in need
We helped the Colombian Government to 
segment the low-income population. Our 
information became an additional tool for them 
to use so they could deliver special subsidies  
to help support these households during the 
difficult economic situation caused by 
COVID-19, So far, in the first stage alone 
1,162,965 subsidies were delivered by the 
government.

UK and Ireland

Supporting charities to help identify 
vulnerable people
We offered our Affordability Passport to 
organisations, including debt charities and 
lenders, free of charge for three months to  
help them identify customers who could be  
left vulnerable due to changes in their  
financial circumstances. 

Brazil
Applying data science to enable fast access to 
data for researchers and public health workers
We built and launched a new data platform, the 
COVID Radar, in just three weeks, and mobilised 
a public-private partnership of more than 60 
companies and organisations, to use data to 
fight the pandemic and help with Brazil’s 
economic recovery. It provides real-time 
information on COVID-19 cases in Brazil and 
analytical tools to help predict its progression. 
In addition to providing case monitoring and 
disease forecasting, the COVID Radar integrates 
and connects companies with the hospitals and 
communities that need donations of ventilators, 
personal protection equipment, or other 
supplies.  

Protecting people’s credit scores
Along with Equifax and TransUnion, we  
helped implement a special measure called  
an 'emergency payment freeze' to ensure that 
an individual’s current credit score is protected 
for the duration of an agreed payment holiday 
with their lender. 

Assisting public organisations including  
health services in planning their response 
We created a new dashboard tool, called 
Experian Safeguard, for local authorities,  
NHS trusts, fire services, and major charities to 
help them prioritise those most in need during 
the pandemic. Developed in just two weeks,  
it enabled the identification of geographic  
areas where vulnerable people lived, allowing 
targeted community care to be delivered  
to them.

Supporting Brazilian consumers  
to pay off their debts
We held our debt negotiation fair (Feirao Limpa 
Nome) online this year, bringing on even more 
partners and greater discounts to support 
Brazilian consumers in paying off their financial 
debts during such challenging economic times. 
Overall, it was our biggest fair to date, we 
helped 3.6 million people, and saw a record  
6.2 million agreements reached with lenders. 

3.6 million

Brazilians supported to renegotiate 
their debts during our online 
Limpa Nome fair

Backing micro and small entrepreneurs  
to create innovative business solutions
We’re backing small companies with our  
‘SME challenge’, a nationwide contest to support 
entrepreneurs' innovation projects and help 
them overcome the pandemic challenges they 
were facing. 

1,325 companies entered the competition, all of 
whom had free access to our online financial 
education course and their credit score. They 
also received mentorship from our employees 
who volunteered more than 500 hours to work 
with the companies, Overall, 20 companies won 
a cash prize of R$25,000 each to invest in the 
implementation of their ideas and contribute to 
the development of the entrepreneurial culture 
in Brazil.

Helping disadvantaged school  
children get online
We’re helping close the ‘digital divide’, between 
families with laptops and internet access, and 
those without, whose school-aged children 
have been struggling to keep up with online 
classes during the pandemic. Overall, for the UK 
and Ireland we donated £170,000 for student 
laptops, of which £100,000 was used to match 
donations from Mail Force's ‘Computers For 
Kids’ campaign via The Big Give, helping to raise 
£200,000 for the initiative. 

£170,000

for student laptops

Experian plc Annual Report 2021

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South Africa
Improving people’s lives through financial 
literacy 
We partnered with Rhiza Babuyile, a local NGO, 
to launch a programme focused on incubating 
entrepreneurs based in the townships of 
Kyamandi and Fisantekraal, Cape Town.  
We provided consulting assistance to ten 
entrepreneurs, who each have four to five 
dependents, in the form of a business 
assessment and one-on-one coaching.  
Plans are to continue the coaching and  
add masterclasses and training workshops. 

Malaysia
Credit education and tools for consumers  
and businesses
Since the start of the pandemic we have 
provided consumers with free access to  
credit health monitoring services and 
businesses with free access to credit risk 
management, digital customer relationship 
management, secure file sharing and storage, 
and business analysis tools. 

Singapore
Supported small businesses  
We provided complimentary credit monitoring 
for 500 local businesses, helping them to 
embrace digitalisation and be ready to address 
business continuity challenges.

Italy
Guiding businesses and supporting  
them to react quickly
By providing free feasibility studies for 
businesses we’ve helped them to analyse 
current market conditions, assess the impact of 
change on their portfolios and decision-making 
processes, and identify critical issues and 
suitable solutions.

The Netherlands
Assessing portfolio risk
We wanted to help our clients quickly and 
accurately find and mitigate risk in their 
portfolios, by providing an innovative Portfolio 
Health Web Data Check. This helped them 
identify which of their SME clients may be 
affected by the pandemic, giving our clients a 
chance to proactively protect their business 
while still supporting their clients in the most 
fair and appropriate way, helping to minimise 
the impact of COVID-19.

India
Employee Relief Fund and fundraising drive  
to support colleagues and their families.
We extended our Employee Relief Fund to help 
our employees and their families cope under 
harsh pandemic conditions. We also provided 
homecare support, extended health insurance, 
COVID-19 test cost reimbursement and 
business-wide well-being and mindfulness 
sessions for our teams in India. A 48-hour 
fundraising drive saw colleagues across all 
our regions making personal donations, which 
were in turn fully matched by the Company. 
Experian committed a further US$600,000 
towards charitable efforts to provide 
emergency relief across India. 

Helping consumers manage  
their financial anxiety
Our free credit reports enabled people to  
take control of their financial health. 

EMEA / Asia Pacific

EMEA
Educating businesses on urgent issues  
Across the EMEA region we helped businesses 
address urgent issues arising from the 
pandemic through a series of dedicated 
webinars on: fraud prevention, supporting small 
and medium-sized enterprises, debt defence 
and collections strategies, the ‘new normal’ for 
digital, and the economic reboot and impact  
on regulation.

Asia Pacific
Supporting the next level of customer 
experience
With the surge in demand for digital services 
from consumers Experian has been providing 
businesses with extra support via cloud-based 
and on-premise solutions, as well as helping to 
protect against fraudsters, whether that is to 
differentiate legitimate consumers from 
fraudsters, or swiftly respond to emerging  
fraud threats.

Thailand, Vietnam and Sri Lanka
Keeping consumers connected during 
uncertain times
Supported leading telecommunications 
companies, allowing them to rapidly provide 
assistance to their subscribers to minimise 
financial impacts and lockdown/movement 
controls of the COVID-19 outbreak. Staying 
connected during movement control 
restrictions has proven to be critical, allowing 
3.2 million consumers to gain access to 
essential services like food supplies and in 
managing the psychological effects of isolation.

3.2 million

consumers gained access to 
essential services like food 
supplies

US$600,000

emergency relief across India

 
14

Our investment case

A unique proposition 

We are a global technology company and a leader in data and 
analytics. Our data assets, both for businesses and consumers, 
are extensive. We have global reach and the capability to 
constantly innovate to fulfil new and emerging needs. The global 
COVID-19 pandemic has further accelerated the existing 
revolution in data, analytics and digitisation, and we are in a 
unique position to react to these trends. 

We take a client-first approach to product innovation, creating new 
products by investing in people, data and the science of data 
interpretation, aided by advanced technologies such as artificial 
intelligence, big data and machine learning. Through this, we aim 
to create a better tomorrow by improving the ways consumers 
and businesses can control their financial well-being and seize 
new opportunities. 

Experian’s roots are in providing credit information and assessing 
lending risks. This is still the foundation of our business but we 
also do much more – for lenders, individuals, telecommunications 
companies, governments, the automotive sector, US healthcare 
providers and many other industries. Our scale and diverse 
portfolio provide great resilience, helping us tackle unforeseen 
circumstances, such as a global pandemic, with confidence. 

We have mapped the addressable markets for Experian and they 
are significant, estimated at US$130bn and growing. These 
markets are driven by accelerating digital adoption, the shift 
towards automated services, the growing requirement for 
customer authentication and consumers needing to access and 
manage their credit. We target and allocate capital across our 
strategic focus areas to make credit and lending simpler, 
transform financial lives, and help businesses to combat fraud 
and to find customers across the segments in which we operate. 
We have developed detailed plans to pursue these opportunities. 

We are financially well positioned, with a strong balance sheet  
and funding liquidity, and a proven record of converting operating 
profit to cash. This allows us to focus on key investment areas, 
balancing shareholder returns with the need for constant 
innovation, as well as investing in organic business growth while 
also pursuing strategic acquisition opportunities. 

We are a leader in global information services 
with strong positions in growing markets
  We are a leader, holding the number one or two positions in 
our largest markets – the USA, Brazil and the UK.
  We have a diversified portfolio of businesses across different 
sectors and regions, operating in 44 countries.
  Our business model is scalable, allowing us to grow revenues 
quickly at low incremental cost.
  We achieve significant synergies across our operations, by 
combining data sources, integrating analytics and using 
technology to offer differentiated propositions.
  We invest continually to secure opportunities across 
specific addressable markets, which we have estimated at 
US$130bn.
  These five strengths combine to create a strong basis for 
future growth.

Experian plc Strategic reportExperian plc Annual Report 2021

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We place a strong emphasis 
on Environmental, Social and 
Governance criteria
 We transform financial lives by helping people take control of their 
financial status – through our core offering, Social Innovation products 
and community investment. 

 We safeguard futures by protecting our customers and their families 
from identity theft and fraud.

 We are introducing innovative ways for those who lack basic financial 
services to gain access to credit, for example through use of 
alternative data sources and financial education programmes. 

 We help to protect the environment and manage the risks of climate 
change. We have consistently reduced our carbon footprint 
year-on-year and are committed to being carbon neutral in our own 
operations by 2030. 

 We are committed to being a diverse and inclusive organisation, at all 
levels and across all regions. We have established detailed targets to 
achieve this, as set out in the Environmental, Social and Governance 
(ESG) section of this report on page 38.

Strong foundations support  
our growth potential
 We continually invest in product innovation and new sources of data, 
to address changing macroeconomic factors and emerging market 
opportunities.

 We have direct relationships with over 100 million consumers, a 
situation unique in our industry. This provides a mechanism for us to 
engage directly with millions of people.

 We have demonstrated our ability to adapt quickly to meet the 
changing needs of our clients in unforeseen market conditions.

 We have great potential to introduce and expand our services in all of 
our markets over the longer term.

 We are increasing our product offering in growing industry segments 
such as US healthcare and automotive, and in expanding markets such 
as Brazil.

We remain financially well positioned
 We have averaged 6% annual organic revenue growth1 since we 
became an independent listed company in 2006, sustaining positive 
organic growth through all macroeconomic conditions, including both 
the 2007/2008 global financial crisis and the 2020/2021 COVID-19 
pandemic to date. More detail is available in the Financial review 
section of this report on page 62.

 Much of our revenue is highly recurring, as many of our products and 
solutions are mission critical and an integral part of our clients’ 
operating processes.

 We are a highly cash-generative, low capital intensity business. Our 
Benchmark EBIT to Benchmark operating cash flow conversion rate1 
has averaged 99% since 2006. 

 We make the best use of the cash we generate, balancing the 
need for organic investment in innovation and acquisitions 
with returns to shareholders, through dividends and share 
repurchases.

1   Please refer to note 6 to the Group financial statements for 

definitions of organic revenue growth and Benchmark EBIT to 
Benchmark operating cash flow conversion.

 
16

Key performance indicators

A resilient performance 

Against a challenging external backdrop, we launched many new products, supported our 
employees, and helped many who were financially impacted by the pandemic. The strength 
of our business performance is evidenced by a range of key performance indicators. 

Organic revenue growth
4%

2021

2020

2019

2018

2017

Why is this important? It is a measure of our 
ability to provide innovative propositions and 
services for clients and consumers, and to 
extend these into new industries and across 
many geographies.

Aim To consistently achieve mid- to high 
single-digit organic revenue growth.

Analysis Organic revenue grew 4%, with the 
main contributors being North America 7%  
and Latin America 9%, including very strong 
contributions from Consumer Services. 

%

4

8

9

5

5

See page 117 – Revenue performance  
is linked to directors’ remuneration

For a reconciliation of revenue from ongoing activities, including 
disclosure of organic and acquisition revenue, from the year 
ended 31 March 2020 to 31 March 2021 see page 165.

Benchmark EBIT and Benchmark EBIT margin1
US$1,385m

25.9%

2021

20202

2019

20183

2017

US$m

%

1,385

25.9

1,386

1,306

1,241

1,197

26.9

26.9

27.1

27.6

Why is this important? It measures how well 
we turn our revenue into profits, allowing us to 
generate returns for shareholders, and to 
reinvest for future growth.

Aim: To operate our business efficiently and 
cost effectively with stable EBIT margins.

Analysis: We protected our people, made the 
conscious decision to invest in marketing for 
Consumer Services, and continued our 
innovation and technology modernisation 
programmes. Overall, for the Group, Benchmark 

See page 117 – Benchmark EBIT  
is a directors’ remuneration measure

EBIT was US$1,385m, up 3% at constant 
exchange rates and flat at actual rates. 
Benchmark EBIT margin was 25.9%, down  
80 basis points before the impact of foreign 
exchange rates, and down 100 basis points 
overall.

1  From ongoing activities.

2  Results for FY20 are re-presented for the reclassification to exited business activities of certain B2B businesses.

3  Restated for IFRS 15.

Return on capital employed (ROCE)
15.0%

2021

2020

2019

20181

2017

1  Restated for IFRS 15.

%

15.0

16.1

15.9

15.5

15.5

Why is this important? It measures how 
effectively we have deployed our resources  
and how efficiently we apply our capital. 

Aim: To generate good returns on the 
investments we make and create long-term 
value for shareholders.

Analysis: Our decision to sustain organic 
investment and to pursue attractive acquisition 
opportunities reduced ROCE in FY21. This year, 
ROCE was 15.0%, down 110 basis points on  
the prior year.

Benchmark earnings per share (EPS)
USc103.1

Why is this important? EPS measures our 
success at generating surpluses and value  
for our shareholders. 

2021

2020

2019

20181

2017

1  Restated for IFRS 15.

USc

103.1

103.0

98.0

94.4

88.4

Aim: To achieve earnings growth for 
shareholders while balancing reinvestment  
to secure future growth opportunities.

Analysis: Benchmark EBIT from ongoing 
activities was up 3% at constant exchange 
rates, driven by our organic revenue growth 
performance. Our Benchmark net finance costs 
decreased to US$121m, and Benchmark tax 

See page 117 – ROCE is a directors’  
remuneration measure 

See page 117 – Adjusted Benchmark EPS  
is a directors’ remuneration measure 

rate was up 10 basis points at 25.9%. With 
weighted average numbers of shares at 910m, 
this resulted in Benchmark earnings per share 
of 103.1 US cents. This was flat on the prior 
year at actual exchange rates and up 4% at 
constant currency.

Experian plc Strategic report17

See page 117 – Cumulative Benchmark operating 
cash flow is a directors’ remuneration measure

Benchmark operating cash flow and cash flow conversion 
106%
US$1,476m

2021

2020

2019

20181

2017

1  Restated for IFRS 15.

US$m

%

1,476

106

1,214

1,270

1,196

1,149

88

97

96

96

Why is this important? Cash flow gives us the 
capacity to operate, and reinvest. The efficiency 
with which we convert profits into cash flow is 
measured by cash flow conversion. 

Aim: To convert at least 90% of Benchmark 
EBIT into Benchmark operating cash flow.

Analysis: Cash flow performance was strong 
this year with Benchmark operating cash flow 
of US$1,476m, up US$262m on last year. The 
increase is due to changing revenue mix, strong 
control and phasing of working capital, and 
deferred infrastructure investment.

Employee engagement

Why is this important? An engaged and 
motivated workforce helps us to develop 
exciting new propositions and find new 
opportunities while appropriately managing 
risks.

Aim: To ensure Experian is a great place to 
work and that we can attract and retain the best 
people.

Analysis: This year has been challenging for 
everyone, including our 17,800 employees with 
the majority working remotely due to COVID-19 
related office closures. For many, it has been a 

See the Environmental, Social and Governance (ESG) section on pages 38 to 56 for 
further information on how we’ve been looking after and listening to employees this year

period of adjustment and adaptation. We have 
been dealing with the uniqueness of remote 
working and sometimes unanticipated mental 
health consequences such as loneliness and 
anxiety, as well as other added challenges such 
as having to home-school children. We have 
therefore focused very strongly on our 
colleagues’ mental and physical well-being 
throughout the year. To stay in touch we have 
conducted more frequent and flexible pulse 
surveys, rather than our traditional single 
annual survey. Survey results show that:

 On average across all pulse surveys, 75% of 
employees responded favourably to ‘I am 
feeling physically and mentally well’

  On average across all pulse surveys, 88% of 
employees responded favourably to ‘I am able 
to be productive in my current work set up’. 

We plan to continue this approach into FY22 as 
more frequent sampling and direct employee 
feedback helps us to ensure we fully take 
account of our people’s needs and enables us 
to make decisions in a timely manner. We will 
also conduct our more extensive annual survey 
in June 2021.

Greenhouse gas emissions (000s CO2e1 tonnes)
16.8

)
e
2
O
C
s
e
n
n
o
T
(
s
n
o
s
s
m
e
2
O
C

i

i

60

11.9

50

40

30

20

10

0

12.8

34.2

9.9

14.1

28.0

8.9

14.3

25.6

7.8

15.2

22.1

3.1

14.3

4.4
2017
2017

3.9
2018
2018

3.6
2019
2019

3.0
2020
2020

2.2
2021
2021

12

10

8

6

4

2

0

)
e
2
O
C
s
e
n
n
o
T
(
s
n
o
s
s
m
e
2
O
C

i

i

Why is this important? It measures the carbon 
emissions we generate, as we have a 
responsibility as a business to reduce our 
carbon footprint and respond to the climate 
change emergency. 

Aim: To reduce our carbon emissions with the 
goal of becoming carbon neutral in our own 
operations by 2030.

Analysis: To become carbon neutral, we need to 
reduce our direct emissions and take further 
action by becoming more energy efficient and 
switching to renewables where possible. Once 
we have reduced our footprint as far as 
possible, remaining emissions should be offset. 
In 2020, we committed to gradually carbon 

For further information please refer to the Sustainable 
Business report at www.experianplc.com/sbreport

offset our Scope 1 and 2 emissions by 2025. 
FY21 is the first year for which we’ll offset a 
portion of our emissions, offsetting 20% of our 
emissions with the end goal of reaching 100% 
in FY25. This year, as a result of lockdowns and 
most of our staff working from home, we have 
seen a decrease in our Scope 1 emissions by 
27% to 2.2 thousand tonnes of CO2e and Scope 
2 emissions by 35% to 14.3 thousand tonnes of 
CO2e. Equally we have seen a decrease in air 
travel emissions (Scope 3) by 98% to 0.3 
thousand tonnes of CO2e. We continue to work 
on making effective long-term changes in our 
business, to reduce our carbon footprint. For 
more information on our approach and next 
steps to achieve this, see page 54.

Scope 1
Scope 1

Scope 2
Scope 2

Scope 3
Scope 3

CO2e emission per US$1m of revenue (tonnes)
CO2e emission per US$1m of revenue (tonnes)
CO2e emission per full-time equivalent employee (tonnes)
CO2e emission per full-time equivalent employee (tonnes)

1   CO2e = CO2-equivalent.
2   Scope 1 covers direct emissions such as gas consumption 
and diesel used in generators or company cars. Scope 2 
(market-based) covers indirect emissions from the 
generation of purchased electricity, steam, heating and 
cooling calculated using supplier issued or residual emission 
factors. Where supplier and residual emission factors are not 
available, we use location-based emission factors. Scope 3 
includes indirect emissions from our value chain. Our current 
Scope 3 reporting only includes emissions from air travel 
(using DEFRA conversion factors. FY21 air travel emissions 
were calculated using relevant RF emission factors. Prior to 

FY21, non-RF emission factors were used). Actual emissions 
from other Scope 3 emission categories are being calculated, 
estimated emissions are included in the People and ESG 
section on page 56.   

3   Carbon intensity: CO2e emission per US$1m of revenue.
4   CO2e emission per full-time equivalent (FTE) employee.  

FTE employees as at 31 March 2021.

5   The 2017 calculation includes CCM which has been 

reclassified as a discontinued operation.

6   The 2018 intensity metric based on revenue was restated 

following the adoption of IFRS 15. Metric reported in our 2018 
Annual Report: 10.8 tonnes of CO2e per US$m revenue.

See note 6 to the Group financial statements for definitions of these non-GAAP measures: organic revenue growth, Benchmark EBIT, Benchmark EBIT margin, ROCE, Benchmark earnings per share, and 
Benchmark operating cash flow and cash flow conversion.

Experian plc Annual Report 2021Strategic report 
 
 
 
 
 
18

Market trends

Understanding our key market trends 

The COVID-19 pandemic has 
catalysed many of the trends that 
have been shaping our markets for 
some time. People have rapidly 
adopted digital services and this in 
turn is transforming the way that 
businesses operate so that they may 
better serve their customers. To 
operate effectively in the digital 
sphere, organisations need to invest 
in smooth digital journeys and 
automate processes, as well as 
contend with higher levels of online 
fraud. These trends have been on 
our radar for a number of years.  
For many years we have invested in 
strategies to meet these needs and 
this positions us well. That said, the 
COVID-19 pandemic has required us 
to adapt, while also opening up new 
opportunities for expansion. 

COVID-19 and counter-cyclical response
In the short term, we will continue to face 
macroeconomic pressures as well as lockdown 
uncertainty in a number of our regions. 
However, our business benefits from 
counter-cyclical drivers, segments which 
prosper when economic conditions are 
depressed. We also have businesses in the 
portfolio which are less susceptible to economic 
downturns. Consumer Services, Health and 
Mortgage are examples of business segments 
which grew this year and which contributed to 
our resilient performance. 

We also adapted some of our propositions to 
help our customers deal with the uncertainties 
created by the pandemic. In total, we launched 
158 innovations during the year, many of which 
were directly linked to these needs. These 
included propositions in areas such as fraud 
prevention and debt collections, as well as new 
attributes and scores to help our customers 
make better lending decisions, including 
recovery scores, downturn triggers and 
loss-forecasting capabilities. 

Strategic focus areas

1

2

3

4

5

Make credit and lending simpler, 
faster and safer for consumers 
and businesses

Empower consumers to improve  
their financial lives

Help businesses verify identity 
and combat fraud

Help organisations in specialised 
vertical markets harness data and 
analytics to make smarter decisions

Enable businesses to find, understand  
and connect with audiences

Changes in consumers’  
digital behaviour 

Trend 
Economies have digitised at a time when 
personal finances have become much more 
stressed. Consumers want to save money. 
They also want to protect their data and they 
are often faced with bewildering levels of 
choice online. They expect digital interactions 
to be smooth, intuitive and fast, whether 
making purchases or applying for credit. New 
trends are also emerging and, with a growing 
awareness of the value of their data, 
consumers are increasingly willing to share 
data in exchange for discernible value. 
Businesses on the other hand have to work 
harder than ever to find, serve and retain 
customers in this hyper-connected digital 
world. 

Our response 
We have established direct relationships with 
more than 100 million consumers globally. 
We are introducing new services that meet 
their changing demands, helping them 
manage their finances more efficiently – on 
any device, at any time, anywhere – and 
placing them in control. 

We provide our business clients with data and 
analytical tools so they can understand who 
they are interacting with, help them make 
better and faster decisions about which 
services to offer, while also minimising the 
risk of fraud. 

Our Ascend Analytical Sandbox is an 
advanced analytics environment which allows 
our clients to access deeper insights, data 
visualisations, and business intelligence. It 
combines Experian credit data, the 
customer’s data, and other data sources such 
as industry-specific feeds. As consumers 
consent to data sharing to unlock value, we 
are adding new modules and datasets to the 
product, enabling more powerful insights. 

We constantly develop new propositions to 
take account of changing behaviours. In 
Health, increasingly healthcare is shifting out 
of the traditional hospital setting and into 
settings that are more cost effective and 
convenient for patients. We have introduced 
offers which co-ordinate digital care, while 
also helping to authenticate and identify 
patients before they embark on treatment. 

1

2

3

5

Population and wealth

Trend 
The global population is set to continue 
growing, with an increase of two billion 
people expected in the next 30 years. 
Emerging markets are becoming key drivers 
of economic growth over the medium to long 
term. 

Currently, there are around 1.7 billion adults 
globally who are unbanked. Huge numbers of 
people in the developing world have no 
access to formal financial services, while in 
more developed countries, large segments of 
the population may have ’thin’ or no credit 
profiles. This can reduce people's access to 
credit and to mainstream finance because 
they may be ‘invisible’ to the industry.

Our response 
We are developing new technologies to help 
people gain access to financial services at fair 
and affordable rates. Many products support 
the millions of credit invisibles. Experian Lift, 
our new service in the USA, draws on 
extensive data sources to enhance 
predictions of creditworthiness. Our new 
Atlas platform has the potential to improve 
access to credit for one billion under-banked 
people in Asia Pacific. It combines technology 
with non-traditional datasets such as 
telecommunications, rental or ecommerce 
data to help lenders assess risk cost 
effectively. This can help more people to get 
fairer access to credit. In the UK, our new 
Credit Limits service enables consumers to 
check the limit they are likely to be offered 
before applying for a new credit card, without 
impacting their credit report.

Experian Boost has helped over four million 
people in the USA instantly improve their 
credit scores, adding positive data about 
on-time payments of utility bills to their 
financial profiles. In November 2020, we also 
introduced Experian Boost to the UK to help 
people improve their credit scores.

In Brazil, we built a positive data bureau in 
response to legislation in 2019 that means 
positive payment histories (records of bills 
paid) can now be used in credit assessment. 
We have developed a range of new positive 
data services which we have been launching 
through the year, and currently have 96 banks 
contributing data. We believe that of the 157 
million adults in Brazil, we can assist 137 
million with positive data products, either by 
enabling their access to credit they would not 
have had previously, or by allowing them to 
access credit at reduced interest rates.

2

4

5

Experian plc Strategic report19

Proliferation of data

Advances in automation  
and technology

A changing regulatory 
environment

Trend 
Businesses in all industries are looking to AI 
and machine learning to automate processes 
in order to operate more efficiently, and 
secure productivity gains. New technologies 
are revolutionising industries, and businesses 
are investing to remain competitive, with over 
95% of Fortune 1000 organisations stating 
they are investing in big data and AI.

Automation can personalise customer 
experiences, make online transactions 
simpler, automate logistics and optimise 
business decisions, allowing companies to 
generate significant efficiencies and redeploy 
their staff to do jobs which require a higher 
level of human input. 

Our response 
We are transforming our technology stack to 
a modern, resilient, scalable and secure 
cloud-based architecture to accelerate 
product delivery to clients. Investment in the 
best technology is critical to the way we 
ingest, store and secure data, as well as to the 
way we develop and deliver our products. It is 
one of the critical factors in how we can 
maintain and extend competitive advantage. 
Technology enables us to link Experian and 
third-party data assets to create innovative 
products. 

In addition, we use technology to enhance our 
own processes, which has improved 
productivity. It has allowed us to reduce our 
conventional cost base and release funds for 
investment in new opportunities, such as 
further innovation. For example, we continue 
to invest in our RPA (Robotic Process 
Automation) capability and have automated 
377 of our key processes, equating to more 
than 350 years of manual activity time saved 
since project inception.

1

4

5

95%

of Fortune 1000 
organisations state they are 
investing in big data and AI

Trend 
Regulators are becoming increasingly more 
active in protecting consumer data and 
privacy rights, and there are now significant 
financial and reputational consequences for 
non-compliance. Cybercrime is also 
increasing, and there is much greater scrutiny 
of data protection.

As data custodians, businesses have a 
responsibility to safeguard consumer privacy. 
We believe we can help our clients and 
consumers meet their responsibilities in this 
more demanding environment. 

Regulators are opening up banking and other 
data-rich industries, encouraging consumers 
to ensure they get the best possible deal. 

Our response 
We work with regulators to ensure we comply 
fully with all new regulations, and engage in 
public debate to ensure policy-makers take 
into account our views and those of our 
industry. We develop new services to help our 
clients remain compliant with regulations that 
affect them. 

Protecting consumer privacy and information 
security is extremely important to us. We 
have programmes that evaluate every 
product and service to ensure we strike the 
right balance between consumers’ privacy 
expectations and the economic benefit to both 
consumers and clients. Furthermore, we are 
channelling investment into our multi-layered 
and extensive information security 
programme to manage and protect against 
cyber security risks, by continually upgrading 
our security infrastructure in an ever-
changing environment. 

Accurate data is fundamental to our 
reputation and business success. We 
constantly strive to increase the accuracy of 
our data in a competitive market, to ensure 
customers can have confidence in the 
services we provide. 

2

3

4

Trend 
As the world moves increasingly online, the 
amount of data available is growing at an 
extraordinary pace. Of all current data, 90% 
has been created in the last two years, and 127 
new devices connect to the internet every 
second. As well as the increased amount 
available, it is becoming cheaper for 
businesses to store, manage and analyse data. 
However, these businesses need to 
understand the many data sources available to 
them in order to improve decision-making. 

New data sources, made available through 
open banking in the UK and USA, and positive 
data in Brazil, are giving organisations access 
to rich, up-to-date information. However, to 
optimise opportunities in these challenging 
times, businesses need to embrace advanced 
analytics tools, capable of connecting disparate 
datasets and making the information more 
usable. 

Our response 
We develop solutions to offer sophisticated 
platforms to help clients take advantage of 
data proliferation. For example, Ascend 
Intelligence Services uses AI and machine 
learning to support continuous improvement 
of strategic models for clients. This frees up 
data-scientist time from model building and 
monitoring activities, it means data can be 
integrated into models faster, and produces an 
endpoint that can be utilised by PowerCurve 
and Experian One. It can also offer real-time 
market insights, benchmarking and health 
monitoring. 

We are evolving our analytics portfolio in 
response to client demand for a shift towards 
cloud-based products. We are investing in a 
roadmap of innovation to evolve from a largely 
on-premise software business towards a 
cloud-first, digital-first, API-enabled and 
scalable platform business. This 
transformation is well underway and began 
with our investments to unify and standardise 
our product suites, easing the process of 
scaling these globally. 

For example, PowerCurve migration to the 
cloud provides an adaptable platform that 
enables decisions to be designed to client 
needs and combines rich data and advanced 
analytics to drive decisions at scale. The 
modular design offers agility, and our continual 
augmentation of machine learning into the 
platform can bring greater connectivity to the 
businesses we serve, with frictionless 
experiences for their consumers.

2

3

4

5

90%

of all data has been 
created in the last  
two years

127

new devices connect 
to the internet every 
second

Experian plc Annual Report 2021Strategic report20

Our business model

We play a vital role in connecting people  
and business through data and technology

We believe data has the power to transform lives and create a better tomorrow. We combine our 
innovative technology with data to drive economic growth, supporting jobs and prosperity.

What we do

With our expertise in data and technology we are ideally placed to link people 
and organisations, helping them interact more easily. 

We help people

 better understand their financial position

 improve access to financial services 

 enjoy a quick and seamless online service

17,800

employees globally

Four

reporting regions:
– North America 
– Latin America 
– UK and Ireland  
– EMEA/Asia Pacific

See page 21 for more information on 
Business-to-Business and Consumer Services.

Organisations can

 deliver services to consumers with greater speed and efficiency

 make fairer, better-informed and more responsible decisions 

 become more efficient and reduce costs

USA, UK  
and Brazil 
are our largest and longest-
established markets

44

countries where we have 
offices  

Two

main segments: 
– Business-to-Business 
– Consumer Services

Providing essential services for people and organisations 

We help create opportunities for people to improve their lives and for organisations 
to make faster, smarter decisions. We do this by transforming data into information, 
and by deploying advanced technologies, platforms and analytics. 

Big data analytics 
Ascend Technology Platform: data 
on demand and sophisticated 
analysis tools.

DataLabs: advanced data analysis, 
and research and development by  
data scientists.

Core data platforms
Collect, sort and aggregate 
data from tens of thousands  
of traditional and alternative  
sources and transform it to provide  
a range of information services. 

Open data platforms
Open Banking: facilitating 
consumer-permissioned sharing of 
data from their bank account with 
other parties.

Consumer-contributed data 
Consumers adding their own data  
to their credit files. 6.7m consumers 
connected with Experian Boost in the 
USA and over 5m consumers with 
Serasa Score Turbo in Brazil. 

Empowering people to better 
understand their financial position, take 
control of their finances and manage 
their financial health

Helping business to make faster,  
smarter and better decisions

Using data to help the most  
vulnerable in society and supporting 
economic growth

Decisioning
Manage and automate large  
volumes of decisions and processes, 
on-premise or in the cloud. 

PowerCurve: customer decision 
management for connecting analysis 
and operations. 

CrossCore: fraud prevention. 

Financial education
Access to credit reports and scores, 
identity monitoring and protection  
as well as comprehensive awareness 
and education programmes. 

Free consumer membership base  
of 110m people.

Product comparison
Credit Match/Credit Matcher: 
consumers can understand which 
credit card, personal loan, mortgage 
or automotive insurance products 
they will most likely qualify for and 
benefit from using. 

Online debt negotiation
With Limpa Nome in Brazil 
consumers see all their own past-due 
debts in one place and negotiate more 
achievable repayment plans with 
lenders.

Experian plc Strategic report21

A detailed look at what our business segments do and how they generate revenue

Business-to-Business  
Data
What we do 
We provide businesses with information to help 
them to understand and develop relationships 
with their customers, to build their businesses 
and to manage the risks inside their 
organisations. We build and manage large and 
comprehensive databases containing the credit 
activity and repayment histories of millions of 
consumers and businesses. We collect, sort and 
aggregate data from tens of thousands of 
sources and transform it to provide a range of 
information services. Organisations analyse and 
use this information to make decisions about 
lending and the terms on which to lend.

Link to our strategic focus areas
See page 28 and 34

1

4

Key customers 
Banks, automotive dealers, retailers and 
telecommunication companies

How we add value
 We aggregate data from many sources and 
turn it into information that can be used for 
many different purposes
 We help provide lenders with a 
comprehensive view of a consumer’s 
financial situation
 Information is used to support impartial 
credit decisions, broaden access to credit 
and promote fair and responsible lending
 We also provide marketing data relevant to 
consumer lifestyles which helps businesses 
understand their customers better and 
serve them with tailored products

Revenue model
 Primarily transactional with some 
contribution from licence fees

Market position
 Number one or number two in our key 
markets
 Main competitors: Equifax, TransUnion,  
Dun & Bradstreet, BoaVista, LiveRamp 
and Epsilon

Decisioning
What we do 
We draw on the depth and breadth of our credit 
information databases and on other information, 
including clients’ own data, to develop predictive 
tools, sophisticated software and platforms. 
These all help businesses and organisations 
manage and automate large volumes of decisions 
and processes. Our services help our clients 
improve the consistency and quality of their 
business decisions, in areas including credit 
risk, fraud prevention, identity management, 
customer service and engagement, account 
processing, and account management. 

Link to our strategic focus areas
See page 28 and 32
Key customers 
Financial services, retail, US healthcare, 
telecommunications, utilities, insurance and 
FinTech

1

3

How we add value
 Assessments of creditworthiness, 
suitability and affordability of loans support 
responsible lending
 Faster, frictionless and better-informed 
decisions help improve customer 
experience 
 Relevant insights into new and existing 
customers support more effective 
management and better engagement with 
customers
 Authentication of customer identity helps 
prevent identity fraud and other crime

Revenue model
 Software and system sales: consultancy and 
implementation fees; recurring licence fees; 
and transactional charges
 Credit scores sold on a transactional, 
volume-tiered basis
 Analytics: a mix of consultancy and 
professional fees, as well as transactional 
revenues

Consumer Services

What we do 
We provide credit education and identity 
monitoring services directly to millions of 
consumers in the USA, Brazil, UK, South Africa, 
Peru, Colombia and India. Our services for 
consumers include free access to their 
Experian credit report and score, and useful 
online educational tools. In the USA and UK we 
enable people to contribute their own data to 
their file, for example utility, mobile payments 
and streaming services, to help them improve 
their credit score. We offer comparison services 
that show consumers a choice of relevant and 
available credit card, personal loan, mortgage, 
automotive insurance and other deals. In Brazil, 
our online recovery portal, Limpa Nome, lets 
consumers see all their own past-due debts in 
one place, and negotiate more achievable 
repayment plans with lenders.

Link to our strategic focus areas
See page 30

2

Key customers 
Consumers, lenders and insurance providers

How we add value
 Support consumers in taking control of their 
credit, improving their financial well-being 
and achieving their financial goals
 Provide immediate tangible results through 
credit score improvement and 
renegotiation of debts
 Support eligibility for, and improved access 
to, credit offers and other services
 Improve navigation of major financial 
decisions, such as buying a home
 Improve detection of, and resilience to, 
identity theft and fraud

Revenue model
 Monthly subscription and one-off transaction 
fees
 Referral fees for credit products
 White-label partnerships

Market position
 Market-leading provider of business solutions 
in key markets except for the USA
 Main competitors: FICO, IBM, SAS and 
Change Healthcare

Market position
 We are the market leader in Brazil and one of 
the market leaders in the USA and the UK
 Main competitors: Intuit, NerdWallet, Lending 
Tree, ClearScore, Equifax and TransUnion

Data revenue¹ (US$m)
A. North America
B. Latin America
C. UK and Ireland
D. EMEA/Asia Pacific

Total

1,761
457
361
287

2,866

1 Revenue from ongoing activities. 

D

A

C

B

Decisioning revenue¹ (US$m)
A. North America
B. Latin America
C. UK and Ireland
D. EMEA/Asia Pacific

694
92
220
178

A

D

C

Total

1,184

B

Consumer Services revenue¹ (US$m)
A. North America
B. Latin America
C. UK and Ireland

1,075
76
156

B

C

A

Total

1,307

Experian plc Annual Report 2021Strategic report 
22

Our business model 
continued

What makes us different?

We invest in a number of key areas to sustain and grow our competitive lead.

A culture of innovation

Innovation has always been at the heart of our business and 
we employ some of the world’s leading data scientists and 
software engineers. We have a long tradition of introducing 
innovative new products and we invest to maintain high 
standards of scientific excellence. It’s an important 
differentiator for our business as well as being a significant 
growth driver. 

We have introduced a formal process to embed a culture and 
framework of innovation across Experian. We call it ‘Athena’. 
Athena helps us to innovate and bring new products and 
services to market more successfully. 

Our extensive data assets

Data is the foundation of our business. Worldwide we hold and 
manage the credit history and repayment data of 1.3 billion 
people and 166 million businesses. We focus on ensuring we 
continue to have the best datasets available, alongside the best 
products to help our clients make sense of their data.

Consumers are at the heart of what we do

We aim to be the consumers’ bureau. We have built our 
business on clear commitments.

 Safeguarding data security: we operate a multi-faceted 
approach to ensure that data is held securely. This approach 
focuses on prevention, detection and mitigation.

 Improving data accuracy: we constantly strive to increase the 
accuracy of our data. We use data from reputable sources, we 
measure accuracy continuously, and we have improvement 
programmes and processes that quickly correct inaccurate data. 

 Protecting data privacy: we have programmes to evaluate every 
product and service to ensure we strike the right balance 
between consumers’ privacy expectations and the economic 
benefit to both consumers and clients.

 Ensuring data transparency: we offer consumers the ability to 
review the data that we hold and, where appropriate, to opt out 
of further processing or sharing of data for particular uses.

We have relationships with millions of consumers. We empower 
people to use data to support their financial well-being. We have 
pioneered new ways to give people greater control over their data 
and give them the confidence to flourish financially.

The Athena process

Monitor 
market trends

Evaluate 
client needs

Identify 
opportunities

Invest in the 
most promising 
initiatives

Traditional  
credit data

New  
datasets

Increase breadth  
and depth of data

More predictive

Broader applications

110m

Direct relationship with 
consumers across the 
USA, Brazil and the UK

 23 

consumer and 12 
business information 
bureaux globally

Robust security  
controls based on 

ISO 27001

See page 43 for more detail on these four areas. 

Experian plc Strategic report23

Breadth and combination of capabilities

Our greatest strength comes from the combination of data with our 
advanced analytics and decisioning tools. This approach means we 
can often create highly differentiated services which are unique to 
Experian. We work together and we proactively seek these 
opportunities across our organisation.

Data & 
Analytics

Consumer 
engagement

Decisioning

Our global footprint and employees

We provide our services to both multi-national and local clients. We can 
develop new products in one market and transfer them into others in a 
systematic and replicable way, helping us to export our most successful 
platforms and formats. Our 17,800 skilled employees work in 44 global 
operations across six continents.

3,300

UK and Ireland

44

countries in which we 
operate

7,100

North America

3,200

Latin America

4,200

EMEA/Asia Pacific

Investing sustainably 

Robust financial performance and reinvestment

We are committed to incorporating ESG factors into our investment 
decisions. We choose to invest in products and services with the clear 
purpose of generating positive social impacts, alongside financial 
returns. Our core products and Social Innovation products help improve 
access to credit to support financial inclusion, improve financial literacy, 
and prevent fraud and identity theft. We are also investing to lessen our 
environmental impact, reducing our carbon emissions through investing 
in more efficient technology, reducing our energy requirements, and 
making more use of renewable energy. This supports our commitment 
to be carbon neutral by 2030 in our own operations. Underlying our 
commitment to sustainable investing is our investment in data privacy, 
security, accuracy and transparency, and our commitment to working 
with integrity.

2030

carbon neutral 
commitment

See page 38 for more detail 

We have a disciplined approach to capital allocation which balances 
investment in the business and returns to shareholders in support of 
our strategy to deliver consistent growth.

Organic investment 
in selected projects

Inorganic investment 
through acquisitions

balanced  
with

Shareholder returns
Dividend payments

Share repurchase programme  
when appropriate

Experian plc Annual Report 2021Strategic report24

Our business model 
continued

Value creation for our stakeholders

Our clients and consumers

Why

How

Value

Clients’ needs include: 

  better services for customers – faster 
and frictionless 

  meeting regulatory requirements

Clients’ and consumers’ needs include:

  high-quality and accurate data

  data security

  consumer privacy

  access to credit and other services

  prevention of fraud and identity theft

Our communities

Why

Communities need: 

  business success, employment and 
job creation

  access to public services 

  long-term asset creation in 
communities

  inclusion in mainstream financial 
services and products

  a healthy environment in which to live

Our people

Why

People need: 

  to feel valued for their contribution

  to feel supported, especially while 
working remotely

  to feel they make a difference to 
society

  to contribute to our engaging, positive 
empowering culture

  training and learning

  career progression

  job security

We help millions of people and thousands 
of businesses use their data more 
effectively – seizing new opportunities 
and taking greater control. 

We help them by turning data from many 
sources into useful information they can 
use. We create powerful analytics and 
software, so they can make 
more-informed decisions.

We work with our clients to understand 
their challenges and develop new 
products that help them solve problems. 
We welcome their constructive feedback 
about our products and services, either 
informally or through our yearly Net 
Promoter Score surveys.

We engage with consumers via our free 
platforms, providing them with financial 
education, useful tools, free Experian 
credit reports online and various other 
products. Consumers can reach us 
through our call centres and we respond 
to their concerns on a range of issues, 
from access to credit, to amending data 
on their credit file, to identity theft. For 
inaccurate data on credit files we have 
processes in place for consumers to 
review their data, raise a query and have 
corrections made if needed.

How

Value

We draw on all our resources – including 
our people, information and skills – to 
support communities worldwide in 
innovative and effective ways. These 
include the development of Social 
Innovation products, employee 
volunteering and partnerships and 
support for community groups and 
charities.

We help people access credit and other 
financial services, that they can use to 
take control of their financial 
circumstances and improve their lives.

We help businesses prosper, and to 
enhance their potential as local 
employers.

How

Value

Our work carries great responsibility, 
and how we work is as important as 
what we do. 

We provide employees with opportunities 
for growth through training, giving them a 
sense of purpose – an integral part of our 
organisational culture that has a positive 
impact globally.

We listen to our people’s views, support a 
positive empowering culture and do all 
we can to make Experian a great place to 
work. 

We encourage employees to use their 
skills to undertake interesting work. We 
give them the right tools to work 
effectively, learn new skills and develop 
their careers. 

We celebrate great performance and 
ensure employees feel nurtured and 
supported throughout their careers with 
Experian.

3.5bn

credit decisions 
supported facilitating 
billions of loans

3.2bn

microloans enabled

11.6m

conversations with 
consumers

390k

fraud victims supported

Prevented fraud 
of at least

US$10bn

61m

people reached through 
Social Innovation projects

US$12m

community investment

21,000

hours volunteering

58%

reduction in carbon 
emissions

Employee reported 
results from pulse 
surveys:

75%

favourable response to 
‘I am feeling physically 
and mentally well’ 

88%

positive response to 
‘I am able to be 
productive in my current 
work set up’ 

Experian plc Strategic report25

Our suppliers

Why

Suppliers want: 

  long-term, collaborative relationships

  business opportunities

  to mitigate market and financial risks

  to meet regulatory requirements

How

Value

We create close and collaborative 
relationships with key suppliers to ensure 
streamlined processes, performance, 
segmentation and qualification. 

This helps us uncover and realise new 
value, increase savings and reduce costs 
and risk of failure. 

These close relationships also help us 
ensure we meet our compliance 
obligations. 

Many of our data contributors are also 
our clients. They supply us with data 
through a give-to-get model. 

Our ability to combine, clean, sort and 
aggregate data from thousands of data 
contributors creates a more complete 
picture of consumer or business 
interactions across markets.

31

key suppliers in our 
dedicated SRM1

>11k

data contributors  
in the USA

Governments

Why

How

Value

Governments are concerned about: 

  generating prosperity 

  managing economic cycles

  supporting their stakeholders’ 
financial well-being 

  compliance with regulations

  managing issues that affect 
consumers and businesses

  mitigating impacts and reversing 
climate change

We develop constructive relationships 
with policy-makers and regulators. Our 
senior executives meet with legislators 
regularly to ensure they understand the 
opportunities, value and challenges 
associated with our business. 

We respond to, and engage with, 
government during public consultations 
on issues that are relevant to our 
business. 

We enable the transparent flow of data 
that is essential to the functioning of 
modern economies and the financial 
ecosystem. 

High-quality data reduces the risk to 
lenders of extending credit, ensures fair 
and responsible lending, increases 
confidence to lend, as well as the ability 
to assess affordability and meet 
compliance obligations. This benefits the 
wider economy by improving access to 
credit, improving market competition, 
increasing credit diversification and 
reducing the cost of credit. 

Our shareholders

Why

How

Value

We aim to create long-term shareholder 
value, by investing to grow our position in 
our chosen markets, while ensuring we 
meet our wider sustainability 
commitments.

Shareholders want to: 

  understand Experian’s strategic 
direction, financial performance, and 
the sustainability of the business

  analyse structural market trends

  generate sustainable investment 
returns through share price 
appreciation, dividends or share 
buybacks

  understand management and 
incentive structures

  ensure they are investing in 
businesses that are committed to 
environmental progress, societal 
benefit and which have strong 
governance.

We build relationships with our 
shareholders through our investor 
relations programme.

In our quarterly financial updates we 
inform our shareholders about Experian’s 
financial and strategic progress. We hold 
face-to-face meetings and run dedicated 
teach-ins to educate them about our 
business and ESG commitments. 

Regular investor surveys provide us with 
feedback and enable us to take corrective 
action if necessary.

1   Supplier Relationship 

Management

1.3bn

consumers and 
166m businesses –  
credit history and 
repayment records

4%

Organic revenue growth

15.0%

Return on capital 
employed

USc103.1

Benchmark EPS

2030

carbon neutral 
commitment

Experian plc Annual Report 2021Strategic report26

Experian plc Strategic report

Our strategic focus areas

Accelerating 
        innovation 

      to seize new opportunities  
                                   and help customers  
                  achieve their ambitions

Our strategy is based on our fundamental purpose: to create a better 
tomorrow for consumers and organisations. It has been a year of 
challenge, with the COVID-19 pandemic affecting billions of people around 
the world. In response, our purpose has guided our approach, as we have 
played an essential role in helping those affected. Our employees have 
risen to the challenge of providing practical assistance to help 
consumers, businesses and communities. We have also worked with 
regulators, lawmakers and governments in our key markets to ensure 
that financial relief reaches, and will continue to reach, the people and 
businesses that need it most.

Even during these times, we have not let up on strategic investment. We 
have invested in new innovations, strengthened our competitive position 
and seized new market opportunities. In fact, the pandemic has 
accelerated previously existing trends. The new product investments we 
have made over the last few years have positioned us well to take 
advantage of these trends, as have the investments we have made in 
organisational capacity and technology infrastructure. Combined, this has 
meant we can bring the right products to market quickly. 

At the heart of our strategy are the key market trends driving long-term 
changes in our customer base. Their needs and priorities are continually 
evolving. Our strategic focus areas define the priority customer sets that 
we serve, the key challenges they are grappling with, and how we can be 
part of the solution. We consult customers to better understand these 
needs so that we can develop the best propositions to address them. 

27

1

Make credit and  
lending simpler, faster and  
safer for consumers  
and businesses

See page 28

Our 
customers

2

Empower  
consumers to improve  
their financial lives

See page 30

5

Enable businesses  
to find, understand  
and connect  
with audiences

See page 36

4

Help organisations  
in specialised vertical  
markets harness data and  
analytics to make  
smarter decisions

3

Help businesses  
verify identity and  
combat fraud

See page 34

See page 32

Experian plc Annual Report 2021Strategic report28

Our strategic focus areas 
continued

Market 
trends

  Changes in consumers’ 
digital behaviour
  Advancements in 
automation and technology

1

Make credit and 
lending simpler, faster 
and safer for 
consumers and 
businesses

Customer 
needs

  Reduced friction  
in loan acquisition  
and underwriting
  Ability to make smarter 
lending decisions
  Optimal management 
of credit portfolios

Who?

Why?

How?

  Financial services 
– Credit cards 
– Consumer lenders 
– Mortgage lenders 
– Auto lenders 
– Commercial lenders and trade credit 
– Online lenders

  Risk of high loss for our clients from 
poor lending decisions
  The primary role of these companies  
is lending
  Lending opportunities are growing 
across digital channels
  Experian is a leader in this space

  Through industry-leading accuracy  
of credit and alternative data
  Consumer-consented data focus
  Data linkage capabilities
  Advanced analytics
  Market-leading platforms
  Strong and long-standing relationships 
with clients

When consumers apply for credit 
they have certain needs and 
expectations. They would like the 
process to be easy and increasingly 
they want to apply through a digital 
device. In other words, they seek a 
seamless online experience. At the 
same time lenders need to make 
decisions rapidly on who to lend to 
and how much. We sit in-between. 
Our data assets and advanced 
analytics mean the time taken to 
make decisions is greatly reduced 
and consumers can get responses 
quickly. In this way, friction in the 
whole lending process is reduced 
and everyone benefits from a  
better experience. 

What we did this year

 In EMEA, we have expanded our presence 
through strategic acquisitions. In June, we 
completed the acquisition of a majority  
stake in Arvato Financial Solutions’ Risk 
Management division, allowing us to rapidly 
expand our range of risk, fraud and identity 
management services across Germany, 
Austria and Switzerland. In Spain, we 
acquired Axesor, whose experience in 
business information complements our 
previously existing consumer information 
business in the region. This means we are 
now able to offer our clients the only 
integrated proposition for consumer 
information, business information and 
decision analysis in the Spanish market.

 We are at the forefront of open data 
technology, and have introduced new 
services such as affordability checking tools, 
personal finance management and 
recommendation engines. To date, we have 
launched open data categorisation services 
in eight countries. We continue to focus on 
consumer-contributed data and open data  
to augment our capabilities in both existing 
and new vertical markets.

 In Brazil, the introduction of new legislation in 
2019, supported by Serasa Experian, means 
positive payment histories (records of bills 
paid) can now be used in credit assessment, 
as well as negative data (missed payments 

and defaults). We have launched a range of 
new positive data services, that we believe 
has the capability to benefit 137m people, 
87% of Brazil’s adult population. To date, we 
have 96 banks contributing data on 97m 
consumers.

 Based on our success in North America, we 
have been rolling out our Big Data analytics 
and insights platform, Ascend, across our 
global markets. We are continuing to launch 
new products on the cloud-based platform, 
including Ascend Intelligence Services, which 
harnesses the power of AI and machine 
learning to support model management, 
development and monitoring. 

 We initiated the implementation of our plans 
to improve the performance of the UK and 
Ireland business, enhancing customer 
experience, and aiming to return the 
business to profitable growth. This has 
involved establishing and starting out on  
the pathway to simplify our technology and 
application estate, as well as restructuring 
the organisation to focus on delivering 
enhanced outcomes for our clients. In 
addition, we have implemented growth 
initiatives to bring scale to some geographies, 
with restructuring actions to gain greater 
operational efficiency and focus our activity 
on a smaller number of end markets in 
EMEA and Asia Pacific.

Experian plc Strategic reportExperian plc Annual Report 2021

29

Transforming 
lives by

generating  
new opportunities 
with positive  
data

Positive data is generating new opportunities in Brazil. 
Previously lenders had to wait until a loan defaulted to 
find out if a customer was able to pay back a loan. Now 
with positive data they can assess a customer’s capacity 
to repay a loan and over time track trends that might 
indicate repayment distress or vulnerability to default, 
and take the appropriate action. 

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To help them do this, we have been launching new positive data scores, 
attributes and alerts, such as for estimated income, affordability and 
on-time payments. We’ve added machine learning into the statistical 
modelling techniques for the data analysis and score construction,  
as well as new sources of data like utility payments. And our data is 
refreshed frequently allowing for a rapid response to changing credit 
profiles. Lenders can increase credit thresholds and offer customers 
better fitting products based on their circumstances.

It’s not just large companies that will benefit from this but small and 
medium-sized businesses as well. Having access to this rich base of 
information and analysis will help provide them with a new vision of  
their customer base, and help them improve results at a time when it  
is essential to seek new business opportunities and rapidly respond  
to changes in the market.

So far, 105 million Brazilians have joined the positive data registry and 
770 million transactions have been registered. With positive data we 
expect to see that 23 million people, 14% of the adult population, with thin 
files will gain better access to credit, that total credit : GDP will increase 
from 47% to 67% and more than US$240bn of new credit will become 
available in the Brazilian economy.

Future plans

 We will continue to invest to develop and 
maintain the superiority of our data, analytics 
and decisioning products, as well as opening 
up new opportunities, for example in 
consumer-consented data. These 
investments allow us to preserve and 
increase our existing revenue streams, while 
also expanding the markets we address. 

 We are focused on better aligning our global 
platforms to make it easier for clients to use 
our advanced capabilities. We expect strong 
growth as organisations further embrace 
analytics and automation, and will bring our 
capabilities together in increasingly 
sophisticated and integrated propositions to 
address key business needs. Through scaling 
our solutions, we can bring our products to  
new markets more quickly. New features  
of our global platforms such as Ascend, 
PowerCurve and Experian One, as well as  
our open data products, are being rolled out 
globally to give a wider geographical reach. 

 We will remain market leaders for major 
market shifts, such as adoption of open data 
globally, positive data in Brazil, and identity 
services. For shifts such as positive data, we 
will continue expand our solutions to serve 
as wide a market as possible. 

14%

of the adult  
population in Brazil, 
with thin files will gain 
better access 
to credit

The wealth of new information 
on customers' payment habits 
means lenders can gain deeper 
insights and a greater degree  
of accuracy in their forecasts, 
increasing trust and leading  
to wider access to credit  
for consumers.
Rodrigo Sanchez  
Vice President, Credit Services, 
Serasa Experian

 
 
30

Our strategic focus areas 
continued

Market 
trends

  Changes in consumers’ 
digital behaviour
  Population growth 
worldwide
  Proliferation of data
  Changing regulatory 
environment

2

Empower  
consumers to  
improve their  
financial lives

Customer 
needs

  Gaining access to credit
  Safeguarding identity
  Saving money
  Negotiating debt
  Improving financial 
knowledge

Who?

 Consumers
  Small business owners
  Consumer lenders

Why?

How?

  Consumers face significant financial 
and emotional costs to maintain 
financial wellness, protect themselves 
and navigate the healthcare system
  Urgency increases as life events occur
  Increasing use of technology
  Direct relationships are critical for 
consumer-consented data

  Consumer-consented data
  Comprehensive financial wellness
  Best-in-class website and mobile 
experiences
  Strong partnership ecosystem
  Accelerated marketing to grow user 
base

Our vision is to become consumers’ 
first choice for managing their 
financial lives. Our solutions can help 
consumers gain access to credit at 
affordable rates and to manage  
their financial lives. We have built 
relationships with 110 million 
consumers globally, including over 
33% of the adult Brazilian population. 

What we did this year

Future plans

 In November, we launched Experian Boost  
in the UK, enabling UK consumers to add 
on-time payments to their credit files for the 
first time to instantly improve their credit 
scores. Boost is also stimulating activity for 
credit comparison services and generating 
referral fees as consumers often boost their 
score when looking to apply for credit. In the 
USA, we have increased the types of 
payment Experian Boost takes into account. 
Consumers can now add payments they 
make to streaming services such as Netflix, 
Hulu and others to help boost their credit 
scores.

 Similarly, in Brazil we have established an 
ecosystem of services which include an 
in-app digital wallet and debt payment tool 
alongside Serasa Score Turbo. The 
ecosystem also includes a subscription-
based offer, Serasa Premium, that provides 
enhanced benefits. 

 We will continue to build direct relationships 
with consumers and our ambition is to reach 
millions more. 

 We will also continue to strengthen the 
propositions we have built to date in credit 
education, identity protection and credit 
comparison. 

 We intend to expand the range of services  
we offer, adding new capabilities in segments 
such as Insurance and Health.

 We will evaluate the potential to introduce 
services for consumers in all the markets  
in which we operate credit bureaux. 

 We will continue to invest in propositions 
which help those who are currently 
unbanked to gain access to affordable  
credit and wider financial services.

Experian plc Strategic report31

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Winner of the 2020 
Experian Si Ramo 
Award for  
Commercial  
Impact

In Brazil 63 million people are included on the negative 
data registry, with an average of three debts per person. 
Approximately 45 million adults have no bank account, 
they may be unemployed or work in low income roles. 
They are excluded from mainstream credit, such as for 
credit cards or car loans, because they  
are so-called ‘thin files’, meaning there is insufficient 
information on their credit files for traditional lenders 
to reliably make credit decisions. 

Many people also have debt obligations which are more than five years 
old. These are not included in the negative data registry for regulatory 
reasons. This leads people to think, falsely, that their debts have been 
expunged or forgiven, but in reality these older obligations are still taken 
into consideration by lenders. 

A dedicated team at Serasa Experian spent six months developing the 
free Score Turbo experience, which is designed to help people to get on 
top of their debt payments, improve their credit score and enhance 
prospects for accessing credit. People get rewarded for paying their bills. 
They can connect to Serasa Limpa Nome (our online debt resolution 
marketplace), activate their positive data registration, and we offer them 
the opportunity to ‘Turbo’ their score by making payments towards older 
debt obligations. They can also keep current credit repayments up to date 
before they fall overdue. 

The offer was launched in September 2020. So far, people have on 
average received a 22-point increase in their score and more than 69m 
points have been distributed overall. This is not all, as people can improve 
their eligibility for more suitable loans. For the unbanked, it helps them to 
establish a credit history and can be a path towards accessing 
mainstream credit. 

Transforming 
lives by

helping Brazilians 
to resolve their 
debts

We have a big social role to fulfil 
as very often we are the first 
point of contact for the unbanked 
or people who need help to 
resolve their credit obligations. 
With Score Turbo we wanted to 
find a new way to educate people, 
to help them keep their accounts 
up to date and improve financial 
access.
Carina Herzmann
Product Manager, Score Turbo, 
Serasa Experian

Scan the QR codes  
for further examples

Limpa Nome 
Supporting Brazilian 
consumers to repay  
their debts

Serasa Score Turbo 
Speed up your credit 
score on the fly!

 
32

Our strategic focus areas 
continued

Market 
trends

  Changes in consumers’ 
digital behaviour
  Proliferation of data
  Changing regulatory 
environment

3

Help businesses 
verify identity and 
combat fraud

Customer 
needs

  Help with identity 
verification and 
detection and 
prevention of fraud
  Streamlined 
authentication of 
legitimate partners

Who?

Why?

How?

  Financial services
  Retail
  Travel and leisure
  Public sector
  Social media
  Health 
– Providers 
– Payers 
– Pharmacy

People and businesses are 
transacting more online and in the 
digital sphere. Fraudsters are taking 
advantage of this and so businesses 
are increasingly aware of the need  
to protect themselves from fraud. 
We provide services which help 
organisations to identify and 
authenticate the counterparties they 
engage with to ensure transactions 
are legitimate. We also help 
organisations to detect and prevent 
fraudulent activity. 

  High proportion of credit card and loan 
charge-offs are from identity fraud
  Growing regulatory costs
  Increasing opportunity from growing 
use of digital channels
  Fragmented competitors beginning  
to consolidate

   Leveraging unique consumer and 
commercial data assets
  Advanced analytics and machine 
learning models
  Modern technological infrastructure
  Tokenised identity
  Extensive partner ecosystem

What we did this year

Future plans

 In May, we launched Sure Profile in the USA, 
aimed at combatting the growth of synthetic 
identity fraud which is expected to contribute 
to US$48 billion in annual online payment 
fraud losses by 2023. This type of fraud 
occurs when the perpetrator, instead of 
stealing an identity, blends information 
together to create fictitious identities used to 
obtain and build credit history. Sure Profile 
validates consumer identities and detects 
profiles that have an increased risk of 
synthetic identity fraud. 

 In North America, the unemployment rate 
has surged as a result of COVID-19, which  
has in turn led to a spike in fraudulent 
unemployment claims. Experian’s Precise ID 
solution is helping prevent and detect 
improper and fraudulent unemployment 
insurance payments, through our exclusive 
partnership with the Unemployment 
Insurance Integrity Center’s centralised 
Identity Verification capability. 

 In our 2020 Global Identity and Fraud Report, 
95% of businesses said they felt confident 
they can identify their customers. Yet more 
than half of consumers don't feel recognised, 
and 88% say their perception of a business  
is improved when that business invests in 
security. This shows the progress that needs 
to be made in bridging the gap between 
business and consumer perception of 
customer verification. In FY22, we expect  
to continue our progress in helping 
businesses bridge this gap. 

 We will continue to scale the adoption of 
CrossCore, our fraud prevention platform. 
CrossCore combines advanced analytics,  
rich data assets, identity insights and 
fraud-prevention capabilities. It enables 
businesses to connect any new or existing 
tools and systems in one place. These can be 
fraud detection applications from Experian, 
our partners, or the client’s own applications. 
We will continue to add market-leading 
solutions to this platform, so that businesses 
can adjust their fraud-prevention strategies 
to cope with the evolving threat landscape. 

Experian plc Strategic report33

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Upper-right quadrant  
on the Juniper Research  
2020 ‘Digital Identity’  
leader board

The COVID-19 pandemic has driven a rapid shift from 
face-to-face to online transactions. This has resulted in 
fraudsters escalating their automated targetting of online 
channels, with fraud attacks such as account takeover 
64% higher than the year before.

Account takeover (ATO) fraud is a blend of old and new-style fraud. It 
occurs when a fraudster gains control over an account that does not 
belong to them, changes information such as login credentials, passwords 
or personal information, and then makes unauthorised transactions in 
that account. 

The rise of ATOs has come about in part due to the increased capabilities 
of bots that run automated tasks, constantly barraging and testing 
security systems. They repetitively try to infiltrate accounts. Over 40% of 
online login attempts last year came from attackers. And they are proving 
successful. In 2020, ATOs accounted for 54% of all fraud attacks, up from 
34% in 2019. 

We want to help businesses to respond swiftly to these threats. That’s 
why we updated CrossCore, our integrated digital identity and fraud risk 
platform. It can flexibly scale up and down, handling the large volumes 
and speeds of the recent upsurge in online transactions with ease. 

And to determine that the fraudster, not the customer, is the one logging 
into an account requires a layered approach, beyond passwords and 
two-factor authentication. Our capabilities in device recognition, 
behavioural biometrics, machine learning and risk-based authentication 
can all help businesses reduce their reliance on manual checking, 
usernames and passwords, and block fraudulent transactions. 

Businesses can respond to ATO threats quickly and automatically, and at 
the same time keep giving their customers a seamless online experience, 
one where legitimate transactions aren’t turned away. 

Transforming 
lives by

protecting 
businesses  
from automated 
attacks

Identity risk fraud has evolved.  
It is now more automated, more 
scalable and more sophisticated, 
with fraudsters increasing both the 
variety and volume of their attacks. 
Businesses need to respond just as 
swiftly with more robust security 
and identity checking strategies, 
while still ensuring a great 
customer experience.
Eric Haller
Executive Vice President and General 
Manager of Identity and Fraud, Experian

Scan the QR codes  
for further examples

CrossCore 
Brings together all the 
data and services you 
need into a single view 
via one platform

Precise ID 
Evolved identity verification  
and fraud prevention

Anti-Money Laundering 
(AML) and Know Your 
Customer (KYC)  
checks to protect and 
improve customer journey

 
34

Our strategic focus areas 
continued

Market 
trends

  Changes in consumers’ 
digital behaviour
  Proliferation of data
  Advancements in 
automation and technology
  Changing regulatory 
environment

4

Help organisations in 
specialised vertical  
markets harness data  
and analytics to  
make smarter  
decisions

Customer 
needs

  Reduced complexity 
and increased 
transparency
  Improved ability to 
leverage data and 
analytics within 
workflows
  Reduced operational 
costs

Who?

Why?

How?

  Healthcare
  Insurance
  Automotive 
– Dealers 
– Lenders 
– Manufacturers

  Large or growing areas where 
high-cost decisions currently intersect 
with lack of transparency
  Opportunities to build new data assets 
in many areas

  Utilising Experian customer 
commercial and vehicle data
  Advanced analytics
  Platforms and advanced programming 
interface distribution methods
  Relationship sales forces

The propositions we develop are 
often relevant to a wide range of 
clients and can be adopted across  
a range of market segments. Many 
of these vertical markets are only 
just starting to realise the benefits 
our solutions can bring and are ripe 
for transformation. We take a 
targeted approach to this by focusing 
on certain attractive vertical 
opportunities.

What we did this year

Future plans

 We continue to scale our offerings in the 
health sector, reacting to changing trends 
within the industry such as the shift towards 
'value-based care' and the demand from 
consumers for a better patient experience. 
We have a comprehensive set of propositions 
to help healthcare providers with revenue 
cycle management, and an extensive and 
expanding client base using these solutions. 
Increased digitisation and expectations of the 
modern consumer around their healthcare 
experience have driven growth in our 
scheduling, patient engagement and 
payment solutions, and we have also 
pursued opportunities to expand in the 
identity management space. 

 We started to establish a presence in the 
automotive segment in Brazil through Serasa 
Auto, our auto loans contract registration 
solution. We are expanding Serasa Auto’s 
geographical reach within Brazil, helping 
clients comply with vehicle financing 
regulations within their state. 

 The health industry is experiencing 
significant change, with COVID-19 having a 
massive impact on how care is provided and 
managed, and also on patient expectations. 
We see our expertise in patient care 
co-ordination, identity, authentication, 
payments, and collections as a significant 
growth opportunity. Beyond that, we also  
see consumer opportunities within Health. 

 Across verticals and regions, we are aiming 
to complete our transition to a fully 
cloud-enabled business, broadening 
decisioning access through Experian One.

 We will improve our position in key growth 
verticals. For example, we will build on our 
lead in Automotive, utilising Experian 
solutions in data decisioning and marketing, 
to help a range of industry participants make 
better decisions.

Experian plc Strategic report35

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Transforming 
lives by

putting patients  
in control

Online patient scheduling has 
been a game changer in the USA, 
not only recently during the 
height of the pandemic, but also 
during the vaccine roll-out. We’re 
very proud to have helped book 
100,000 vaccine appointments 
across nine clients since 
December 2020, with an average 
time from booking until first 
appointment of just 4.7 days.
Jennifer Schulz
Group President, Health, 
Automotive, Targeting and 
Data Quality, Experian

To help improve the patient 
experience we combined our data, 
capabilities, and competencies to 
create an online patient scheduling 
solution that seamlessly covers:

More control and more convenience. That’s what people 
want from their healthcare experience. Nearly eight in 
ten people in the USA want to be able to schedule their 
own appointments, as well as complete their registration 
and pay bills, at any time of day or night.

Just like ordering groceries or online banking, they want the same level  
of flexibility and accessibility when managing their healthcare. 

Not only does it put the patient in the driver’s seat, but it helps reduce  
no shows, it’s easier for patients to adhere to care plans, and has helped 
minimise face-to-face contact while COVID-19 remains a concern,  
keeping staff and patients safer. 

For health providers it means they can attract and retain more patients  
by quickly verifying legitimate patients, reducing fraud and denial rate for 
eligible patients, as well as providing simple and clear pricing information, 
helping to increase patient trust and payment collection efficiency. 

Now, as the USA pushes forward with its COVID-19 vaccination drive, the 
challenge for health providers has turned to administering vaccines as 
efficiently and safely as possible. Online patient scheduling allows 
providers to:
  Push booking links directly to patients, and designate specific day  
and time slots for administering vaccines
  Triage people for vaccinations or testing, and check eligibility using 
screening questionnaires 
  Automate follow-up appointments for two-dose vaccines 
  Scale up or down their efforts depending on when, or how many 
vaccines they receive.

Most importantly, healthcare workers, and the aged and vulnerable, can 
be prioritised for vaccination, followed by the rest of the population who 
can conveniently, comfortably, and safely book their appointments. 

Engagement 
between 
provider and 
patient

Scheduling of 
appointments

Registration 
and checking 
of identity

Estimation 
of costs

Payment 
options

Checking into 
appointment

 
36

Our strategic focus areas 
continued

Market 
trends

  Changes in consumers’ 
digital behaviour
  Population growth 
worldwide
  Proliferation of data
  Advancements in 
automation and technology

5

Enable businesses  
to find, understand 
and connect with 
audiences

Customer 
needs

  Ability to accurately 
connect businesses 
and customers
  Capacity to offer 
products to consumers 
across channels
  Compliance with 
regulations

Who?

Why?

How?

  Financial Services
  Retail
 Media
 Automotive
 Healthcare
 Marketers
 Advertising agencies

  Efficiently acquired customers are 
highly valuable
  Customer acquisition is a primary  
focus for businesses
  Advertising spend moving to digital 
channels that can take advantage of 
targeted marketing

  Identity graphs (offline and online)
   Proprietary consumer data
  Segmentation models (such as Mosaic)
  Advanced analytics
  Platforms simplifying audience creation, 
digital delivery and reporting
  Partner ecosystem to enable identifying 
consumers across channels

In a crowded marketplace, 
businesses want to understand their 
customers better and communicate 
with them more effectively. They 
need to be able to identify audience 
groups, then target them with 
relevant messages and offers – 
simultaneously managing their 
communication costs as effectively 
as possible. We provide the insights 
they need by combining and 
enriching datasets and helping our 
clients identify customers. 

What we did this year

Future plans

 In November 2020, we completed the 
acquisition of Tapad in North America, to 
advance our position in digital identity 
resolution for marketers. Tapad augments 
our offline identity and marketing data assets 
in the US market with cross-device data, 
digital linking and distribution capabilities,  
to help connect brands to consumers. 

 The marketing industry was 
disproportionately impacted by the COVID-19 
pandemic, as businesses looked to manage 
their discretionary spend. Despite this, our 
targeting business made good strategic 
progress. For example, in the UK and Ireland, 
we successfully partnered with Infosum  
to launch a new digital linkage solution. 
Experian Match provides UK publishers with 
addressability at scale, without relying on 
third-party cookies or requiring a logged-in 
audience. This means advertisers are able  
to safely and securely match their first-party 
customer data against publishers’ 
addressable audiences in a privacy-
compliant way, without any personal data 
being shared between companies.

 The explosion of digital activity during FY21 
redefined how people shop, manage and 
spend money, and access various services. 
Some of that activity has returned offline and 
will continue to do so as vaccine availability 
broadens, but much will not. As more 
transactions and spend occur digitally, we 
will ensure Experian provides propositions  
to help clients with customer acquisition, 
onboarding, fraud prevention and detection, 
and with authentication which always 
complies with privacy requirements. 

 We will look to expand the solutions we 
provide and the verticals we serve by 
maximising adjacent opportunities, including 
extending across the financial services value 
chain and targeting other verticals with 
attractive growth prospects. Our product 
pipeline continues to grow, allowing us to 
enable trusted sharing of data for targeted 
advertising, and utilising our solutions to 
accurately connect businesses with 
customers.

Experian plc Strategic report37

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70+

local authorities, NHS 
Trusts, emergency 
services and charities 
used this free resource

Marketing data isn’t used just by advertisers. It is  
useful to any organisation that delivers services,  
helping them to find the people who need support as 
quickly as possible. 

With the dramatic rise in COVID-19 cases in March 2020, people in the UK 
were asked to stop non-essential contact and travel, and to stay at home 
unless for essential reasons. Many shops and workplaces closed, with 
subsequent loss of work and income for many families. People vulnerable 
to infection, such as the aged or disabled, were advised to shield at home 
losing their contact with their local communities. 

Charities and local officials needed to quickly prioritise resources, identify 
the people who were struggling, and get them help fast. To do that they 
needed information on which to act. Our UK and Ireland marketing team 
knew that we had the data, analytics and expertise to help. We developed 
a new tool called Experian Safeguard which from concept to deployment 
took just two weeks. 

We aggregated and anonymised our ConsumerView database into a 
dashboard, and included visual mapping tools for accessibility and ease  
of use. Users could then identify, for example, population groups across 
the UK that were likely to include those who are 71-years plus, single 
pensioners or low-income households on the poverty line. 

This free tool was used by more than 70 local authorities, NHS Trusts, 
emergency services and charities. In one example it was used by a charity 
to identify the best locations for new food banks where they could reach 
the highest number of vulnerable people. 

At a time of great stress and crisis it has allowed organisations to more 
effectively plan and prioritise their services and allocate their resources, 
as well as create communication strategies to engage local communities, 
and to estimate future demand for services. Access to data and analytics 
brings greater insight into problems facing society and this was another 
example of where data drives good outcomes for people, communities 
and society as a whole. 

Transforming 
lives by

helping local 
authorities 
and vulnerable 
communities

We believe that data analytics 
helps make better, more 
informed decisions. It plays a 
fundamental role in how societies 
can respond to and overcome 
challenges, and drives positive 
outcomes for everyone.
Sarah Robertson
Product Director, Experian Marketing 
Services, UK and Ireland

Scan the QR codes  
for further examples

COVID Outlook  
& Response Evaluator   
A 'heat map' of geographic 
populations across the USA most 
susceptible to developing severe 
cases of COVID-19, which would 
likely result in excessive strain on 
healthcare resources.

Mosaic 
Our consumer 
classification for consistent 
cross-channel marketing

 
38

Our sustainable business strategy: Environmental, Social and Governance

Transforming lives with data

We are using the power of data to 
transform lives and help businesses 
grow, by improving financial health 
for people around the world. Our 
commitment to sustainable business 
is stronger than ever, and we have 
rigorous processes in place to 
mitigate environmental, social and 
governance (ESG) risks. 

Our goals

Improving financial health for all
 Reach 100m people through Social 
Innovation products by 2025 (from 
2013)
 Reach 100m people through United 
for Financial Health by 2024

Diversity
 By 2024 increase the proportion of 
women in our executive committee 
and direct reports to 30%, in our 
senior leaders to 40%, in our 
mid-level leaders to 42%, and in  
our total workforce to 47%

Environment
 Become carbon neutral in our  
own operations by 2030
 Science-based target: By 2030  
reduce Scope 1 and 2 emissions 
by 50% and Scope 3 by 15%
 Gradually offset our Scope  
1 and 2 emissions over the  
five years to 20251

1  See page 55 for more detail.

OUR PURPOSE

Creating  
a better  
tomorrow

OUR SUSTAINABLE BUSINESS STRATEGIC PRIORITY

Improving financial health for all

Core  
products
See page 40

THROUGH OUR

Social 
Innovation
See page 41

Community 
investment
See page 41

Contributing to the UN Sustainable Development Goals

1.4

8.10

9.3

ENABLED BY

Treating data with respect

Security
See page 43

Accuracy 
See page 45

Privacy
See page 45

Transparency
See page 46

Inspiring  
and supporting  
our people
See page 47

SUPPORTED BY

Working  
with  
integrity
See page 51

Protecting  
the  
environment
See page 53

Experian plc Strategic reportw39

Our purpose  
is to create a better tomorrow for consumers, our clients, 
our people and communities. We are doing this by 
unlocking the power of data to create opportunities 
for people and businesses. 

Our sustainable business strategy  
aligns with and supports our purpose and business 
model, helping us add value for our stakeholders  
(see page 24). It sets out our approach to our most 
material ESG opportunities and risks.

Highlights in FY21

35 million

Our United for Financial Health campaign has 
reached 35 million vulnerable people in 
communities hit hardest by COVID-19 through 
financial education partnerships with 11 NGOs 
in the USA, the UK and Ireland and Brazil. 

61 million

Since 2013, our Social Innovation products have 
reached 61 million people – putting us on track 
to meet our goal of 100 million by 2025 – and 
generated US$103m in revenue. This year, 
PowerScore alone enabled 1.3 million people 
in Indonesia to apply for credit for the first time.

4.5 million

6.7 million people in the USA have connected 
to Experian Boost since March 2019, enabling 
4.5 million people to instantly improve their 
credit score by adding on-time payments to 
their profiles. In the UK we launched Experian 
Boost in November 2020 and have 370,000 
active members.

Diversity, equity  
and inclusion

We have refreshed our strategy on diversity, 
equity and inclusion (DEI) and set public targets 
to improve gender diversity. In 2021, we are 
publishing a global DEI report for the first time.

SecurityFirst

We have maintained our strict information 
security controls and SecurityFirst culture as 
we adapted to new ways of working during 
the pandemic and responded to emerging 
cyber threats.

Roadmap to  
carbon neutral

We cut our carbon footprint by 58% this year 
and set a science-based target as part of our 
ambition to become carbon neutral in our 
own operations by 2030. We became a public 
supporter of the Task Force on Climate-Related 
Financial Disclosure and achieved an ‘A-‘ 
leadership rating from the CDP.

Experian plc Annual Report 2021Strategic reportwImproving financial health for all

40

Our sustainable business strategy: Environment, Social and Governance 
continued

Our priorities
Improving financial health is how we can make 
the biggest difference to society by raising 
standards of living, tackling inequalities and 
contributing to the United Nations Sustainable 
Development Goals (SDGs). The economic fallout 
of COVID-19 has further underlined this as a 
priority, exacerbating underlying financial issues 
for already marginalised groups in society.

We use our core and Social Innovation products, 
harness the passion and expertise of our 
people, and donate some of our profits to 
improve financial health for people around the 
world. Through our data and analytics, we give 
lenders the information they need to offer fairer 
access to credit that enables people to get the 
essentials that can transform their lives – from 
homes and healthcare, to education and 
entrepreneurship. We go further by increasing 
access to financial services, and empowering 
people to understand and manage their 
finances and protect themselves from fraud.

Improving financial health also supports the 
long-term success of our business by 
strengthening our reputation and stakeholder 
relationships, driving innovation, generating 
new revenue streams, and creating potential 
new customers for us and our clients by 
increasing financial inclusion. 

How we work is as important as what we do. 
We are entrusted with data on 1.3 billion people 
and 166 million businesses worldwide. Treating 
that data with respect is essential to maintain 
trust. Keeping it secure is our first priority, and 
failure to do so is our biggest business and ESG 
risk (see page 75). We must also protect the 
privacy of the data we hold, keep the 
information we have on individuals and 
businesses as up-to-date and accurate as 
possible, and be transparent about the data we 
collect and how we use it.

Our strategy is built on a strong culture of 
corporate responsibility. We aim to inspire and 
support our people by embracing and 
developing diverse talent, and creating an 
inclusive working environment. We are 
committed to working with integrity, always, 

and we strive to do our part to tackle climate 
change and protect the environment. 

This responsible culture also helps us recruit 
and retain people with the expertise and 
experience we need to grow our business and 
meet our sustainable business goals.

Governance 
The Chief Financial Officer acts as executive 
sponsor of our overall ESG programme, which 
focuses on ESG opportunities and risks and the 
Company Secretary oversees the Group's 
Corporate Responsibility programme. They both 
sit on the Executive Risk Management 
Committee that oversees how we manage risks 
globally, including ESG risks (see page 72). 

Our innovation culture puts consumer and 
client needs first, and we have strict processes 
to ensure we build critical ESG considerations 
– such as data security, privacy and accuracy – 
into our products and services. We extend our 
high standards to suppliers through our 
third-party risk management framework.

A central team and a network of regional 
corporate responsibility leads, specialists and 
steering groups across the business manage 
our Social Innovation, community investment, 
health and safety, and environmental 
programmes and impact. The impact 
framework for our sustainable business 
programme helps us achieve demonstrable 
financial health improvements through our 
people, products and profit. 

We track metrics related to our charitable and 
voluntary contributions in each region monthly, 
in line with the Business For Societal Impact 
framework. The Board receives regular reports 
on our performance, and we publish global data 
every year in our Annual Report and 
Sustainable Business Report. We are 
increasingly measuring and reporting on the 
impact of individual products and programmes, 
as well as their combined reach. This year, we 
have started using the Sustainability 
Accounting Standards Board (SASB) reporting 
framework to report on material issues (see 
our Sustainable Business Report).

Experian has been a 
member of the FTSE4Good 
ESG index since 2012.

Experian is featured in the S&P 
Global Sustainability Yearbook 
2021 as a leader on ESG – 
scoring in the top 15% of the 
professional services industry.

Promoting financial 
health for all

Core products

Across our key markets, we see 
significant opportunities to transform 
lives by tackling financial exclusion 
and improving access to credit.

More than a billion people in Asia Pacific lack 
access to formal financial services, 45 million 
in the USA have thin or no credit profiles, 45 
million in Brazil do not use bank accounts and 
over five million in the UK have no credit history. 

We focus on four key aspects of financial health: 
increasing access to financial services, improving 
financial literacy and confidence, helping people 
manage their financial lives, and preventing fraud 
and identity theft. We do this through our core 
business, Social Innovation products and 
community investment programmes.

Improving financial health also supports our 
business. Both core and Social Innovation 
products that improve financial health are already 
generating significant revenue for our business. 
Enabling more people to access financial services 
expands our potential consumer base. Employees 
who volunteer their time and expertise to support 
our financial education and community 
programmes also bring new ideas and 
experience back to the business.

Core products

In the last two years, more than 4.5 million people 
in the USA have used Experian Boost to instantly 
improve their credit scores by adding positive 
data from on-time payments to their profiles. 
Following its launch in November 2020, we have 
370,000 active Experian Boost members in the 
UK (see page 30). In Brazil, our new Serasa 
Score Turbo encouraged more than 6 million 
consumers to renegotiate 9 million debt 
agreements since its launch in September 2020 
(see page 31). Regulations on positive data have 
opened up the potential to reach millions more 
across the country (see page 29). 

Around the world, 110 million consumers now 
use our free platforms to access products and 
services that can help them understand and 
manage their credit profiles. Our consumer 
services also help individuals spot potentially 
fraudulent transactions in their credit profiles, 
and we offer a range of solutions to help 
lenders and other clients prevent fraud. This 
year, our core fraud and identity theft products 
are estimated to have prevented at least 
US$10bn in fraud for our clients, and across the 
Group fraud and identity products generated 
10% of our business revenue.

Experian plc Strategic report41

Core products

Social Innovation

Community investment

Improving financial health for all

Social Innovation

Community investment

Through our Social Innovation programme, we 
invest in developing new products that are 
specifically designed to offer additional societal 
benefits as well as creating revenue for our 
business. Our Social Innovation products have 
reached 61 million people in the last eight years 
– including 28 million this year – and we’re 
targeting 100 million by 2025. Since 2013, they 
have generated US$103m in revenue from a 
total investment of over US$8m.

Well-established products such as our Limpa 
Nome debt recovery portal in Brazil and Prove 
ID-Link identity authentication in India have 
contributed to the significant expansion in reach 
this year. Several newly launched products 
have also achieved a big reach in their first year. 

PowerScore has given 180 million people in 
Indonesia a credit profile for the first time by 
using data about their mobile phone use and 
more than 1.3 million applications for credit 
products have already been made as a result. 
Our Social Determinants of Healthcare product 
has appended the records of 7.6 million people 
in the USA to connect them to preventative 
healthcare programmes to help them avoid 
major medical problems and bills in future. In 
Brazil, almost 500,000 consumers have 
registered for our Trilha Financeira (financial 
trail) online training modules to learn how to 
better manage their finances. 

The COVID-19 pandemic has further 
accentuated inequalities and we have stepped 
up to help hard-hit communities by launching 
our United for Financial Health programme, 
which has reached 35 million people in less 
than a year (see page 42).

This year, our total contributions reached 
US$12m. Employees volunteered 21,000 hours 
of their time (in and outside working hours) to 
help out, despite COVID-19 restrictions limiting 
face-to-face opportunities. Local initiatives 
included support for communities and financial 
education programmes to help people through 
the pandemic. 

We also ran a virtual campaign to #Map1Million 
that saw employees volunteer more than 2,280 
hours to map previously unmapped areas of 
the world that are home to an estimated 
923,000 people. The aim is to support 
Humanitarian OpenStreetMap Team – an 
international team dedicated to humanitarian 
action and community development through 
open mapping – in its ambition to map areas 
home to one billion people at risk of disaster 
or experiencing poverty. Inclusion on the 
map can also be a critical step towards 
financial inclusion.

Innovation and advocacy
This year, we channelled innovation for financial 
health – including COVID-19 recovery efforts 
– through our DataLabs, our annual Future of 
Information Conference, our Creating a Better 
Tomorrow Awards and our first-ever global 
hackathon. We invited external ideas for 
overcoming financial issues arising from 
COVID-19 by sponsoring the Experian Financial 
Health prize as part of the US Massachusetts 
Institute of Technology’s Solve programme.

We also advocate for financial health more 
broadly. This year, we provided expert input to 
the World Bank’s guidelines for lenders relating 
to the reporting of consumer payment data 
during the extended COVID-19 emergency 
period. Payment holidays and forbearances 
negotiated between lenders and consumers 
who suffered hardships because of COVID-19 
were reported and reflected in credit reports to 
avoid adverse effects on credit scores as a 
result. We also explored barriers to small 
businesses accessing credit, as a member of 
the International Finance Corporation’s SME 
Finance Forum, and sponsored the Forum’s 
annual global conference. 

Our Identities of the World campaign continues 
to raise awareness of the impact of financial 
exclusion through powerful personal stories. It 
has reached over 36 million people over the last 
three years and this year highlighted challenges 
faced by microbusinesses in Peru.

1.4

8.10

9.3

We’ve identified three United 
Nations SDGs – and their 
specific targets – where we can 
make the biggest contribution 
through our strategic focus on 
improving financial health for 
all. These three targets are all 
related to improving access to 
credit and financial services.

>2,280 hours

to help our NGO partner's 
Missing Maps project put 
previously unmapped areas of 
the world on the map. 

180 million

PowerScore has given 180 million 
people in Indonesia a credit profile 
for the first time by leveraging 
data from their mobile phone use.

Experian plc Annual Report 2021Strategic report42

Our sustainable business strategy and Governance 
continued

11

We teamed up with 11 
NGOs to reach 35 
million people in less 
than a year

Transforming 
lives 
through

United for  
Financial  
Health

Armed with opportunity and financial 
literacy, we believe that Experian’s 
commitment to unlocking the power 
of data to create opportunity means 
more people will be set up not just to 
survive, but to thrive in the months 
and years to come. Their willingness 
to lean in and support individuals and 
families through our work in a time of 
global crisis demonstrates their 
sincere commitment to community 
uplift and outreach.
John Hope Bryant
Operation HOPE Founder,  
Chairman, and CEO

Scan me  
to find out how this pilot 
scheme is helping 
empower and protect 
vulnerable consumers

COVID-19 presents a serious threat not just to physical 
health, but to financial health for millions of people 
around the world. Our United for Financial Health 
programme is using financial education to empower 
vulnerable communities that have been hit hard by 
COVID-19 and kickstart their road to recovery.

We teamed up with 11 NGOs to reach 35 million people in less than a year 
– smashing our first-year target of 15 million. We are providing financial 
education resources, funding, products and volunteers to help our partners 
reach the communities they have trusted relationships with, in ways that 
are most meaningful and helpful to them.

The partnerships this year focused on our three primary consumer 
markets – the USA, the UK and Ireland and Brazil. Many support women, 
young people and minorities to help tackle inequalities that have been 
exposed and deepened by COVID-19. 

In the USA, we kicked off the United for Financial Health programme with 
Operation HOPE, reaching over 4.5 million people from ethnic minority 
groups with support to raise their credit scores from survival to thriving. 
We’re also working with the National Association for the Advancement of 
Colored People (NAACP) to help black American families struggling to keep 
up with mortgage payments, with Black Girl Ventures to support black and 
brown women entrepreneurs, with SaverLife to encourage people from 
low-income backgrounds to make a habit of saving, and with 211 to tackle 
stress among low-income and diverse communities.

In the UK, we supported National Numeracy’s Number Confidence Week, 
and we partnered on the launch of the National Literacy Trust’s Words that 
Count campaign, reaching almost 3.5 million people with the aim of tackling 
the link between poor reading skills and low financial competence. We’re 
also partnering with The Mix to reach under-25s through digital channels, 
with the Trussell Trust to offer access to financial education through their 
network of food banks, and with The Big Issue to provide guidance through 
their magazine, online publications and e-wallet for vendors. Some of our 
partners have also used our new 'Living on 4.27' YouTube channel to reach 
more young adults.

In Brazil, we’re working with Sebrae to help small businesses recover from 
the economic shock of COVID-19 through an online financial education 
platform and mentoring from Serasa Experian volunteers.

Our United for Financial Health partnerships are enabling us to reach 
consumers who don’t have an existing relationship with Experian, providing 
a model we can scale up to help more people and providing insights for our 
business to help us create wider social benefits.

Now, we are going further with a target to reach 100 million people by 2024.

43

Treating data with respect

Security

Accuracy 

Privacy

Transparency

Data is the lifeblood of our business. 
So ensuring we collect, store 
and manage data safely and 
appropriately is fundamental to our 
ongoing success. It’s important our 
clients and customers know we take 
our responsibilities very seriously 
when it comes to managing data 
securely, ensuring privacy measures 
are managed effectively, the data we 
hold is accurate and we are open 
and transparent about the data we 
hold and the way it is processed.

Security  
Safeguarding data

We hold vast amounts of data on people and 
businesses. The loss or inappropriate use of 
data and systems could result in material loss 
of business, substantial legal liability, regulatory 
enforcement actions and significant harm to 
our reputation.

Our approach 
We continually enhance our security 
infrastructure, practices and culture across the 
business through our SecurityFirst programme. 
We invest heavily in cyber security and have 
specialist teams, state-of-the-art technology 
and rigorous due diligence procedures to deal 
with potential threats. 

Our security approach has three tiers: applying 
tools and processes to prevent threats from 
entering our environment; detecting if a threat 
enters our environment; and mitigating any 
threats by minimising the potential for 
information to be extracted from our 
environment.

Protecting our perimeter

We have a defence-in-depth approach to 
protecting our critical data assets, which 
provides multiple layers of control and 
protection.

Perimeter scanning 
Scanning the perimeter for open access 
and scanning applications for regulatory 
compliance

Firewall 
Blocks unauthorised access while 
permitting outward communication

Intrusion Prevention System (IPS) 
Examines network traffic flows to detect 
and prevent vulnerability exploitation

Web Application Firewall (WAF) 
Filters, monitors, and blocks HTTP  
traffic to and from web applications

Realtime Application Self  
Protection (RASP) 
Detects and blocks computer attacks by 
taking advantage of information from 
inside the running software

Server protection 
Antivirus, host security, 
continuous reporting

We have controls in place to check for 
compliance and constantly scan for potential 
threats, with several layers of protection for our 
data assets (see diagram below). Our perimeter 
deflects tens of thousands of attempts every 
day. 

Our Global Security Operations Centre works 
around the clock to identify suspicious or 
malicious activity, with teams in Malaysia, the 
UK and the USA, as well as automated tools 
and AI. If they identify a threat, our incident 
response team steps in to eliminate it with 
support from in-house forensic data specialists 
and external experts if required. 

We gather intelligence to help our security 
teams stay ahead of evolving cyber threats. 
This year, we expanded our interaction with law 
enforcement authorities and others in our 
industry to help give each other early warnings 
of high-potential cyber security threats. We also 
share our knowledge to help other businesses 
and consumers keep their data safe. Our 
annual Data Breach Industry Forecast for 2021 
highlighted areas that have become 
increasingly vulnerable to cyber attack in the 
COVID-19 era. Predicted threats include 
vaccination misinformation and disruption, 
hackers holding home devices for ransom, and 
exploitation of ‘track and trace’ apps to gain 
access to personal user information.

This year, COVID-19 led to almost our entire 
workforce moving to homeworking and we took 
steps to provide employees with secure remote 
connections to our systems. Most data 
breaches involve some human interaction, often 
something as simple as clicking a link in an 
email. Our email and web browsing controls 
protect against this kind of malware, and our 
security training also encourages people to 
think carefully about what they are clicking on.

Our Development, Security and Operations 
(DevSecOps) teams work together to build 
security considerations into our products 
throughout their lifecycle, from start to finish. 
We use a range of processes, including manual 
penetration testing, to discover, detect and 
remediate any potential security risks at every 
stage of product development – from concept to 
coding, build, quality assurance and production. 

We conduct regular risk assessments and 
vulnerability checks, and our operations are 
subject to external cyber security audits every 
year. Simulated exercises and a global data 
breach plan prepare our cyber security teams 
and senior leaders to respond rapidly in the 
event of a breach.

Experian plc Annual Report 2021Strategic report44

Our sustainable business strategy: Environment, Social and Governance 
continued

Security governance 
The Chief Information Security Officer has 
overall responsibility for Experian’s global 
security strategy and the Global Security Office 
(GSO) sets relevant policies and standards. The 
Security and Continuity Steering Committee – 
which includes the Chief Executive Officer, Chief 
Financial Officer, Chief Operating Officer and 
Chief Information Officer – oversees our 
approach to keeping data secure and protecting 
consumer information. It reviews key metrics 
on security tools, compliance and training 
completion rates every month. The Audit 
Committee also receives progress reports at 
each of its meetings.

We have a comprehensive Global Security 
Policy and controls based on the internationally 
recognised ISO 27001 standard. Our robust 
information security programme builds on 
industry-recognised procedures, including the 
US National Institute of Standards and 
Technology (NIST) framework. We seek and 
receive third-party assurance through ISO 
27001 certifications of key business areas and 
systems, as well as other recognised external 
accreditations of our security programmes. For 
example, we hold a Cyber Essentials 
Certification and perform risk assessments 
against our critical and external-facing 
applications annually. 

Security, Audit and Risk teams work together to 
continually improve our assurance capabilities 
and test the effectiveness of our controls. Our 
Three Lines of Defence model for risk 
management (see page 73) includes review by 
Global Internal Audit and oversight from the 
Board. Any potential policy breaches are 
thoroughly investigated and we take 
disciplinary action where appropriate. 

The GSO conducts due diligence to identify 
any potential risks before an acquisition, 
followed by an in-depth post-acquisition 
security assessment that is reviewed by 
Global Internal Audit. 

When it is necessary to provide third parties 
with access to our data and systems, the GSO 
ensures we provide access in line with our 
information security requirements. We extend 
stringent standards on information security to 
our suppliers and partners through the terms 
of our contracts. All third parties are risk 
assessed. Of our nearly 13,000 active third 
parties, 1,674 have been identified as significant 
or high risk and all of these have undergone 
more in-depth assurance by the GSO.

Security requirements are tiered based on this 
risk assessment, and can include increased 
controls for higher-risk third parties. We monitor 
compliance through our third-party risk 
management framework and third parties 
identified as significant or high risk are added to 
the GSO's continuous monitoring programme 
which alerts us to any material changes to 
trigger follow-up action if needed. 

Our information security culture 
At Experian, information security is everyone’s 
responsibility. We set out clear requirements for 
employees and business units in our Security 
Risk Management and Governance Policy. We 
invest significant time and resources in training 
and awareness on information security through 
our SecurityFirst programme. 

Our strong information security culture starts 
from the top of the business. Senior leaders are 
highly engaged and continually reinforce the 
message that security is the personal 
responsibility of everyone working with us.

All our employees and any contractors who 
have access to our systems must complete 
mandatory annual training on information 
security and data protection. We track training 
completion rates weekly and provide a monthly 
dashboard to the Security and Continuity 
Steering Committee.

More than 250 training courses are available for 
people across the business to find out more 
about keeping information safe across various 
web, mobile and desktop platforms, 
applications and software. We provide 
additional in-depth training for people working 
in higher-risk roles, such as product and 
software development.

We continually refresh our training to stay up 
to date with evolving risks and circumstances. 
This year, we focused on risks associated with 
working from home and made sure employees 
understood how to secure their home network, 
for example by using filtering software and 
strong passwords. We adapted our regular 
awareness campaigns to continue providing 
employees with frequent updates on important 
topics, such as email protection and phishing.

Our Global Information Values

Wherever we operate, we are committed to  
five core Global Information Values:

1. Balance
2. Accuracy
3. Security
4. Integrity
5. Communication

250+

training courses are 
available for people across 
the business to find out 
more about keeping 
information safe.

Scan me  
to find out more about 
Experian’s commitment 
to its Global Information 
Values.

Experian plc Strategic report45

Accuracy  
Improving data 

Accurate credit reports enable lenders to give 
people fairer access to credit and essential 
services to improve their lives (see pages 28 
and 30). Any inaccuracies in credit reports – and 
the data they are built on – can cause problems 
for consumers, and potentially deny them fair 
access to credit and services. 

We understand how important this issue is for 
consumers, and place accuracy at the heart of 
our Global Information Values, which guide our 
approach wherever we operate. We constantly 
strive to improve the accuracy of our data in a 
competitive market to ensure our clients can 
always rely on it to make the most appropriate 
decisions.

We have strict processes to ensure data 
accuracy – all the way through from designing 
a new data supply and sourcing accurate data 
in the first place to monitoring and improving 
accuracy over time, and resolving any 
inaccuracies or queried information. Our focus 
is on timeliness, accuracy and completeness of 
the data we hold, and the reports we provide to 
our clients. 

Sourcing accurate data
All our data comes from reputable sources and 
our quality control procedures help us identify 
and weed out inaccurate or out-of-date 
information before we add it to our databases. 
We work with data providers to review and 
continuously improve the quality of the 
information we receive. To do this, we regularly 
review and report back on quality to our data 
providers, and we offer a comprehensive suite 
of software and analytics tools to help them 
check data before they submit it to us. 

We monitor how data providers deal with 
queries about data and how they remediate 
them to improve accuracy. If data providers are 
unwilling to implement improvements to meet 
our standards, we will no longer source data 
from them.

Monitoring and improving  
data accuracy
Once we have acquired data, we frequently 
update and periodically audit the information in 
our databases to ensure it is as current as 
possible. We also apply further quality 
assurance techniques, including data-matching 
algorithms, before providing data to our clients. 
This ensures we provide clients with 
information that represents consumers and 
businesses as accurately and fairly as possible.

In North America, the team that manages the 
accuracy of data from around 12,000 providers 
makes it a priority to rapidly resolve any 
conflicts or errors that are likely to have a 
material impact on a consumer’s credit score. 
Every month, we receive around 32,000 
submissions from data providers, and update 
around 1.4 billion records – 98% within 24 
hours. Through continuous improvement 
efforts, we have raised the accuracy rates of 
credit reports delivered to 99.9% in recent years 
(see chart). 

In the UK and Ireland, we have added over 20 
million new records in the last year alone, 
constantly reviewing the market and working 
with new lenders and sectors to ensure their 
customers are represented appropriately within 
the bureau. Our UK and Ireland Data Office 
leads our efforts to achieve world-class data 
governance through a strong focus on data 
quality, acquisition, transparency and privacy. 

Accuracy rate for credit reports 
delivered in North America

Accuracy rate for credit reports delivered in North America

Empowering consumers  
to correct their data
Our platforms enable us to continually monitor 
and measure data accuracy. We also have 
processes for consumers to review their own 
data, raise a query and have corrections made 
if needed. 

Our dispute centre in the USA and our website 
in the UK make it easy for people to raise a 
query about credit information and get it 
corrected quickly. Many of our products also 
empower consumers and businesses to protect 
their data and check for any inaccuracies in 
their financial profiles. In Brazil, we have seen a 
substantial increase in consumer requests for 
corrections to their data since new regulations 
enabled the inclusion of positive data in credit 
reports. We pass on these requests to the data 
provider to evaluate, resolve and supply 
corrected data where errors are confirmed.

Privacy  
Protecting data 

Data privacy is becoming an increasingly hot 
topic as people are living more of their lives 
online, a trend that has been further 
accelerated by COVID-19 lockdowns and 
restrictions this year. Our Group Operating 
Committee and senior leaders receive regular 
briefings to keep them apprised of privacy 
developments around the world.

We provide services based on information about 
millions of individuals and businesses. As a 
steward of the data we collect and use, we have 
a responsibility not only to ensure the security of 
that data, but to maintain the privacy of 
consumers through appropriate and responsible 
use. We believe use of data must benefit both 
businesses and individuals, while meeting 
consumer expectations related to privacy.

100%

99%

98%

97%

96%

95%

99.9%

99.9%

99.9%

99.6%

99.0%

98.3%

Jan 16

Dec 16

Dec 17

Dec 18

Dec 19

Dec 20

Data accuracy is mission critical for us. Because when a credit report is 
inaccurate, and someone is denied credit or pays a higher price for 
credit, then it can have a huge impact on their lives. In 2016 our data 
accuracy was at 98.3%. That sounds high but we knew we had to do 
better, so we invested in a programme to find where material and 
consequential errors arose and took action to fix them. 

We have now achieved 99.9% accuracy for our US consumer bureau, 
an impressive, industry-setting standard. Yet we’re not done. We are 
innovating to continuously improve our data integrity and focus on 
targeted changes that drive even better accuracy for consumers.

Donna Smith, Chief Data Officer,  
Consumer Information Services, North America

Experian plc Annual Report 2021Strategic report46

Our sustainable business strategy: Environment, Social and Governance 
continued

financial products in the year ahead. The aim is to 
give our customers more comprehensible data, 
to help them understand how that impacts their 
financial health as a whole.

In the USA, we set out our privacy policies for 
specific products and services on the privacy 
section of our website. Consumers can access 
the information that Experian holds on them by 
signing up for a free or paid membership through 
the Reports and Scores section of our website. 
They will then be presented with a report 
showing the data Experian holds on them and 
how to dispute this information online if 
necessary. Californian residents can also manage 
their personal data permissions through the 
CP3A portal. 

Our newly designed credit reports in North 
America include a new Credit Report Insights 
section that features infographics, colour-
coding and easy-to-interpret explanations of 
the factors that may be helping or hurting a 
consumer’s credit status and score.

We also work with financial institutions to 
enhance transparency with consumers. In the 
UK, when a consumer applies for credit, the 
lender will direct them to an industry standard 
information notice which presents clear and 
consistent information explaining how credit 
reference agencies use and share personal 
information. In the USA, financial institutions 
provide adverse action notices when an 
applicant is denied credit or employment based 
on information included on their consumer 
credit report. This notice includes a brief 
description of the data used for the decision 
and a contact for the credit reference agencies 
that provided the data.

Transparency 
Making data accessible

We strive to be transparent about the information 
we collect from consumers and third parties, and 
how that data is used and shared.

In the UK, the privacy section of our website 
provides privacy policies for different parts of 
the business, and our Marketing Services 
Consumer Information Portal (MSCIP) explains 
data rights and sets out the various ways we 
use personal and anonymised data. The content 
on these websites is designed to be clear and 
easy for non-experts, and the MSCIP includes a 
series of engaging videos on topics such as 
how we obtain data and how people can benefit 
from sharing their data.

Individuals can use the MSCIP to find out if they 
are on our marketing file and understand what 
data we hold about them, where this data 
comes from and how it is used. It includes a 
prominent feature enabling people to opt out of 
targeted marketing if they choose. 

To add transparency around the marketing 
profiles we build, the MSCIP allows consumers 
to view our Mosaic classification for any valid 
UK postcode. Through this feature, consumers 
can get a flavour of how marketers may view 
them, or people like them, when using our 
Mosaic segmentation to improve the relevance 
of their marketing messages. The results use 
simple icons to show key attributes such as 
property, transport, lifestyle and holidays in a 
way that’s easy to understand at a glance.

In Brazil, our privacy terms page has been 
developed to be more user-friendly, by translating 
the consumer contract into simple and accessible 
language and layout before the user logs in. We 
also provide consumers with illustrations of what 
their positive data means, based on their credit 
card information, with plans to extend to other 

Our new-look credit reports in the USA

Our privacy policies vary in each country or 
region to comply with local regulatory 
requirements. Underlying these policies is our 
commitment to provide consumers with notice, 
choice and education about the use of personal 
information. Educated consumers are better 
equipped to be effective, successful participants 
in a world that increasingly relies on the 
exchange of information to deliver products and 
services efficiently.

Lenders need access to accurate information 
about people’s financial profiles from Experian 
or other credit bureaux. Such information is 
integral to an efficient and competitive credit 
ecosystem which provides innovative products 
that enable consumers to get the most out of 
their data, contributes to economic growth and 
supports a stable consumer banking system. 

Our Marketing Services business also gathers, 
analyses, combines and processes data to help 
organisations better understand consumers so 
they can offer them relevant products and 
services, and communicate more effectively 
and at the right time.

We evaluate every product and service to ensure 
we strike the right balance between consumers’ 
privacy expectations and the economic benefit to 
both consumers and clients. This commitment to 
balance is one of our Global Information Values 
that define how data must be secured, managed 
and used. Our comprehensive data protection 
programme details the steps we take to mitigate 
data protection risks, and what we expect from 
our employees. 

We are committed to obtaining, processing and 
using data compliantly and responsibly. We only 
ever share data with authorised and trusted 
organisations. When we do so, we follow strict 
guidelines and comply with all relevant laws. 

Regulations on data privacy – the way data is 
collected and used, and how consent is gained 
from consumers – are tightening around the 
world. We respond to government consultations 
and engage with regulators as privacy 
regulations and guidance evolve. Data offers 
huge potential to support jobs and prosperity. 
We need a regulatory framework that nurtures 
and supports use of data to encourage growth, 
while protecting consumers’ privacy.

Many regional and national regulations on data 
privacy share common principles, and we 
advocate for interoperability to support global 
commerce. We have updated our data 
processes to ensure compliance with 
regulations, such as the EU General Data 
Protection Regulation (GDPR) in Europe, the 
California Consumer Privacy Act (CCPA) in the 
USA and the Brazil General Data Protection Law 
(LGPD).

Experian plc Strategic report47

The Experian Way

The Experian Way represents our values, and the behaviours we expect from all our 
employees in their everyday activities. This year, our people have continued to find new 
ways to demonstrate these behaviours while adjusting to different ways of working.

Delight  
customers

Innovate  
to grow

Collaborate  
to win

Safeguard  
our future

Value  
each other

External recognition across the globe

recommend the programme to a colleague. We 
introduced or improved Employee Assistance 
Programmes in all regions. In the UK and 
Ireland, and North America, we extended the 
time people could take for caring 
responsibilities, and in EMEA we refreshed the 
holiday leave policy to help employees cope 
with the additional demands placed upon them.

We placed additional importance on the ability 
to collaborate remotely. Connect 4, for example, 
is an initiative to connect groups of four 
colleagues randomly, to replicate spontaneous 
‘water-cooler’ conversations and to grow 
employee networks. 

Our people also demonstrated their capacity for 
creating new connections independently, an 
example being our Home-Aloners group 
– employees who live on their own coming 
together to create a community of support, 
swapping stories, pictures, hints and tips.

Our strong culture has really brought out the 
best in our people, and we are encouraged to 
say we have seen pride in Experian, and 
employee advocacy, increase. In our pulse 
surveys, responses to ‘I am proud to work for 
Experian’ saw a 5% increase since our 2019 
Annual People Survey and ‘I would recommend 
Experian to family or friends as a place to work’ 
increased by 3% over the same period. The 

steps taken to support our people, both 
practically and personally, have helped them 
adapt to new ways of working, with the question 
‘I am able to be productive in my current work 
set up’ scoring well across all pulse surveys – 
averaging 88% positive across the five surveys. 
Line managers have also played a critical role, 
and we are proud employees have recognised 
this, averaging 85% favourable response to the 
statement ‘I am receiving the right level of 
support from my manager at this time’. 

To further the two-way conversation with our 
employees, and to strengthen the connection 
between our people and leaders while working 
virtually, we accelerated the launch of Horizon, 
our leading-edge employee communications 
platform. This allows users to receive important 
updates in one place and access it at any time, 
from anywhere, as well as curate their own 
content by subscribing to a series of optional 
categories. They can also publish approved 
content directly on social media. This has been 
a resounding success, with 97% of our people 
registered on the platform, over 900,000 post 
views and 20,000 comments from employees. 
Throughout FY22, we will continue to develop 
the platform, to encourage even greater 
employee connection and engagement.

Inspiring and supporting  
our people
At Experian, we work to create a 
better tomorrow for consumers, for 
businesses, and for our 
communities. This ambition 
underpins our plans for our people 
– to ensure we have the best people, 
working in a high-performing and 
inclusive environment where they 
feel they can do their best work in 
support of our vision. 

Last year, we set out our people priorities, 
focusing on: 

 hiring and developing world-class people in 
‘game-changer’ roles;

 ensuring a supportive, flexible and inclusive 
environment that attracts world-class talent;

 establishing a high-performance mindset 
throughout the organisation; and

 creating frictionless employee experiences.

As the COVID-19 pandemic emerged at the 
beginning of 2020, our priorities needed to shift 
quickly to supporting our people where and when 
they needed it most. Our Board and leadership 
team took a 'people first' approach when making 
pandemic-related decisions. This philosophy has 
remained in place throughout the year as we 
have sought to look after our people, listen to 
their changing needs, and continue to build and 
celebrate our diverse and inclusive culture.

Looking after our people 
Throughout the pandemic we have increased 
our focus on the health and well-being of our 
teams across the world. We quickly 
implemented regular pulse surveys so we could 
respond rapidly and ensure the right support 
was available. We emphasised mental health, 
reflecting the challenges people faced while 
working remotely. A response to the statement 
‘I am feeling physically and mentally well’ was 
75% favourable on average across five pulse 
surveys we ran during the year. We put in place 
a range of initiatives to support our teams, for 
example #ReachOut, which gave all employees 
access to resources to support their physical 
and mental health whenever they needed it.

We also developed programmes to help 
employees adapt to working from home. For 
example, in Asia Pacific, Thriving Remotely 
provided resources such as e-booklets, 
podcasts, webinars, senior leadership vlogs, 
playlists and infographics, alongside other 
activities to communicate with colleagues. We 
ran mindfulness and resilience programmes for 
employees, which were received well, with Asia 
Pacific receiving a 95% Net Promoter Score 
(NPS) - the percentage of those who would 

Experian plc Annual Report 2021Strategic reportFev/2021 - Fev/2022AUG 2021 - AUG 2022USAAUG 2021 - AUG 2022COSTA RICABRASIL48

Transforming 
lives by

responding  
to racial  
inequality  
in Brazil

Racial inequality is a very real 
problem in Brazil. It is a massive 
challenge to overcome and there is a 
long road to go given the systemic 
problems in society. Yet I’m optimistic 
about the future. We’re going in the 
right direction and we are focused on 
implementing real change, fast. I’m 
really proud about how everyone at 
Serasa Experian is working together 
to be part of the transformation.
Natasha Santos
HR analyst and leader of Black ERG,  
Serasa Experian, Brazil

Many people’s image of Brazil is one of sandy 
beaches, carnivals, and a melting pot of cultures. 
However, it is grappling with a historical legacy of 
racial inequality stemming from the 4m black people 
enslaved and trafficked from Africa.
While slavery in Brazil was finally abolished in 1888, policies were later put 
in place that continued to discriminate against black people. These 
included blocking them from certain jobs, preventing them from buying 
homes in particular areas, and forcing them to live in neglected favelas. 
These policies were, unfortunately, highly effective and their impact still 
ripples through Brazil today. 

The representation of black and mixed-raced people in higher education is 
low, and on average they earn half the income of white people. 64% of the 
prison population are black or mixed race compared with 54% of the 
general population, and black and mixed-race people suffer from racial 
microaggressions or worse on a daily basis. 

Recently, there has been a wider acknowledgement that these problems 
exist and that there needs to be an active response to overcome them. At 
Experian we want to be part of the solution, reflecting our commitment to  
a culture of diversity and inclusion. 

As part of serving the community we are focused on helping marginalised 
populations, specifically black and mixed-race, through our financial 
education volunteering programmes, as well as promoting our free 
financial tools that can help reduce debt, improve credit scores and help 
people access the credit they need. 

Inside our business we have identified that just 20% of our workforce in 
Brazil are black, compared with over half of the Brazilian population, so we 
are working to improve the black representation. We have launched a 
mentorship programme between senior employees and black employees 
to help support them in their careers. And our senior leaders are engaging 
in reverse mentoring, so they are aware of and understand the challenges 
that black employees face. 

In response to a recent employee survey in which 60% of black 
respondents said that not understanding English was a significant barrier 
to them at work, we are launching subsidised English lessons. We are also 
ensuring that new trainees and interns joining the company are given roles 
that don’t require English.

We hope that we can start to make a difference and ensure a better quality 
of life for everyone, regardless of their race.

49

Our 5 key commitments for 
diversity, equity and inclusion (DEI)

1. Active sponsorship 
We have appointed executive sponsors for five 
areas of our DEI focus. They each sit on our 
Group Operating Committee, ensuring these 
topics are represented in decision-making 
at the highest level.

Gender: Jennifer Schulz, Group President, 
Vertical Markets
Race and Ethnicity: Craig Boundy, Chief 
Executive Officer, North America
LGBTQ+: Jose Luiz Rossi, Managing Director,  
UK and Ireland
Disability: Ben Elliott, Chief Executive Officer, 
Asia Pacific
Mental Health: Lloyd Pitchford, Chief 
Financial Officer

2. Better understand our opportunities  
and challenges
We believe that it is critical that we have a deep 
understanding of the make-up of our population 
and their experience of working here so we can 
set relevant goals and develop meaningful DEI 
programmes and practices. In the coming year 
we will focus on improving demographic data 
and our people will be asked to take part in a 
voluntary census.

3. Measure progress against specific goals
We are also raising our ambition and setting 
three-year targets for gender diversity. Our 
current global gender diversity and FY24 
gender targets are:

Representation of women
Senior Leaders
Mid-Level Leaders
Total workforce 

FY21
32%
35%
44%

FY24
40%
42%
47%

4. Ensure accountability
We will be holding annual strategic reviews 
chaired by our CEO focused on DEI. We will also 
have bi-annual DEI deep dives and quarterly 
reviews with each region to monitor our 
performance closely and take quick action 
where needed. 

5. Support our people
We are developing a global Conscious Inclusion 
training programme to ensure that we all 
understand the importance DEI holds for our 
people, our business and our customers. 

Scan me To read more 
about our DEI journey and 
see our first global DEI 
report.

Continuing to build and celebrate  
our diverse and inclusive culture
Through a year of our people working 
predominantly remotely, we have been able to 
really bring to life our focus on inclusion. We 
have been welcomed into people’s homes 
through the medium of video calls, seen our 
team-mates with their children, partners and 
pets, we have discussed the impact of the 
pandemic on each of us and, as a result, have 
got to know each other more deeply as 
individuals. We have continued to work and 
have experienced first-hand that people who 
feel able to bring their whole selves to work can 
achieve great results.

This year our Group Operating Committee 
announced commitments to five key focus 
areas for DEI, as shown on the right. Our 
leadership commitment is clear, and we are 
fortunate this is matched by our employees’ 
passion and drive on this topic – seen through 
the continued success of our Employee 
Resource Groups (ERGs). Globally, we now have 
over 30 ERGs. They continue to raise awareness, 
inspire involvement, and encourage action on a 
broad range of topics. Employees have created 
two more ERGs this year in the UK and Ireland. 
One is Black at Experian, which exists to create a 
safe and inclusive environment for people of 
black heritage to work, access opportunities and 
grow and fulfil their potential. The other, the 
Disability Network was launched to help the 
business think differently about disability and 
how we can be more inclusive. 

Our global commitment to recognising and 
celebrating international diversity events has 
thrived virtually, with regions hosting a range of 
events to mark International Women’s Day, 
International Men’s Day, Pride, International Day 
of Persons with Disabilities and World Mental 
Health Day, as well as celebrating additional 
local traditions. All regions published Diversity 
and Inclusion Reports to celebrate their 
achievements and set out areas of focus for the 
coming year. We have provided DEI-related 

UN Women’s Empowerment Principles

1. High-level corporate leadership
2.  Treat all women and men fairly at work, 

without discrimination

3. Employee health, well-being and safety
4. Education and training for career 

advancement

5.  Enterprise development, supply chain and 

marketing practices

6. Community initiatives and advocacy
7. Measurement and reporting

training in all regions – with North America 
launching Consciously Unbiased, a new, 
multimedia approach to raising awareness. The 
topic of allyship has been central to our focus 
this year, with How to Ally guides launched 
globally to ensure all employees can play their 
part in making Experian an inclusive place to 
work. Our Accelerated Development 
Programme (ADP) in Global Decision Analytics, 
designed to support talented women at mid and 
lower tiers to progress in the organisation, saw 
great success, with 44% of the participants 
being promoted after the programme. The 
Women in Leadership DiveIn (WILD) 
programme in Asia Pacific, designed to give 
real and raw experiences of leadership 
development and career acceleration for 
women, concluded with an 88% retention rate 
and 71% of women experiencing development 
of their roles since finishing the programme. In 
Experian Information Technology Services 
(EITS), we launched Advancing Women Leaders 
in Tech, a nine-month leadership-development 
programme for high-potential employees. 

We have also built upon our commitment 
through several partnerships outside of the 
business. We became a global signatory of the 
United Nations Women’s Empowerment 
Principles (WEPs), which promote gender 
equality and women’s empowerment in the 
workplace, marketplace, and community. In the 
UK and Ireland, we signed the Business in the 
Community Race at Work Charter, and became 
a signatory supporting Stonewall’s Trans Rights 
Are Human Rights campaign to help reform the 
Gender Recognition Act (GRA) 2004. We also 
became an official partner of Women in Data 
for the very first Women in Data week in the UK. 
In North America, we established a partnership 
with Disability: IN, the leading non-profit 
resource for business disability inclusion 
worldwide. We’ve been a sponsor of events that 
support us in building diverse pools of future 
talent, including AfroTech, one of the largest 
multicultural technology conferences in the 
USA, and Grace Hopper Celebration, the world's 
largest gathering of women in computing. 

In recognition of our efforts and achievements, 
we are proud to have been awarded several 
distinctions through FY21 which reflect our 
culture and our commitment to a positive and 
inclusive environment for our people.

It is impossible to discuss DEI in 2020 without 
referring to the tragic death of George Floyd 
and the resulting spotlight upon racial inequity 
in society. This focus created introspection on a 
personal and corporate level, and while we feel 
good about everything we have done and the 
progress we have made, we know there is more 
to do. In direct response, we announced 
donations to Operation HOPE, double-matching 
of employee donations to associated causes, 
and established a Product Review Team to 
ensure our products address the needs of black 

Experian plc Annual Report 2021Strategic report50

Our sustainable business strategy: Environment, Social and Governance 
continued

and other disadvantaged communities. 
Throughout the period since, we have focused 
on disadvantaged communities through our 
United for Financial Health programme, 
forming partnerships with groups such as the 
NAACP, Black Girl Ventures, the Trussell Trust 
and The Mix. 

To ensure we are clear about the gaps and 
opportunities in our DEI work, and to reflect our 
commitment to continuous improvement, we 
launched an independent audit through an 
external partner. The findings will inform our 
FY22 DEI strategy. 

Hiring and developing  
our world-class workforce
Our ability to continue to attract world-class 
people is critical, and we have continued to 
invest in a strong presence on social media in 
support of this. Our Experian Creator series is 
live across all major social channels, 
highlighting innovation through product stories. 
We are profiling our current tech talent weekly 
on LinkedIn and other social media, targeting 
future talent tech groups (such as Girls Who 
Code) and early talent. Our careers site now has 
a page dedicated to technology and innovation, 
featuring product stories, Creator series 
highlights, technology-leader content, and open 
tech roles. In FY21 our social media following 
increased, now with over 1 million followers. 
Furthermore, our hires sourced via social media 
channels reached 53%, far surpassing our FY21 
target of 29%.

We are proud of how we adapted to hiring and 
onboarding our colleagues remotely and have 
assigned buddies to all new joiners to help them 
integrate effectively in a virtual world. Results 
are good, with 96% of new joiners feeling 
positive about their onboarding experience, a 
2% increase in the last year. This strong internal 
sentiment is matched by external measures: 
we exceeded expectations by improving our 
Glassdoor score for the fifth year in a row, 
sitting 4.1 out of 5.0 in March 2021.

Glassdoor trend 2016-2021

e
r
o
c
s
r
o
o
d
s
s
a
l
G

4.2
4.0
3.8
3.6
3.4
3.2
3.0
2.8
2.6

1,000+

participants took part in our 
first global hackathon, 
forming almost 100 teams, 
with winners being selected 
across our five global 
strategic focus areas.

Development of our people has remained 
central to our work – with the focus shifting to 
remote-learning opportunities. We were well 
placed with our on-demand, access-anywhere 
Elevate Learning platform, launched in 2019, 
and have continued to make the most of it 
throughout the year. Our partnership with 
Pluralsight supports our technology-focused 
employees in keeping their skills relevant, given 
the frequent need for new capabilities. Our 
employees consumed almost 15,000 learning 
hours on the platform this year. Our Stepping 
Stones tool, developed internally, enables our 
people to match their skills to short-term 
projects, or ‘gigs’, to build capability and apply 
new skills in ways they may not have the 
opportunity to do in their main roles. In addition, 
Stepping Stones has helped us re-distribute 
work and create a balance between those with 
reduced capacity and those who can absorb 
more and over 1,000 employees have now 
registered for opportunities. In Global Decision 
Analytics, we ran Be World Ready, an initiative 
to help employees build their personal 
employability. The programme also encourages 
employees to stay connected to the external job 
market, to keep their skills and experiences 
relevant. Finally, the pandemic has placed high 
demands upon our leaders to manage in new 
ways. We have taken the opportunity to review 

and revamp our global manager training 
programme, which we have relaunched as 
the New Leader Programme. It is designed 
to develop well-rounded leaders who can 
lead their teams effectively, beyond 
technical capability and focuses on areas 
such as inclusion, psychological safety, 
engagement, high-performing teams, 
and agility around change. 

We have kept up our commitment to providing 
strong support for functional skills 
development. This year we ran our first cohort 
of the Global Analytics bootcamp. These are 
interactive immersive workshops, delivered 
by our own experts, that provide intensive 
hands-on experience in Advanced Analytics 
and Artificial Intelligence. We also ran our first 
ever global hackathon based on ideas and 
collaboration for recovery after COVID-19. Over 
1,000 participants took part, forming almost 
100 teams, with winners being selected across 
our five global strategic focus areas. The 
winners received a large donation for the 
charity of their choice, and significant 
investment in developing their solutions. 

Our high-performance culture has provided 
critical security this year, bringing clarity for 
employees in an unstable and uncertain 
environment. We have continued evolving this 

Senior Leadership

Senior Managers

Middle Managers

All Line Managers

High  
Performance  
Masterclass

CEO  
Forum

Accelerate  
Ambition

+ Amplify1

Experian  
Business  
Network

Ambition 
Programme

Emerging Leaders  
Programme

New Leader Programme  
Elevate Performance Modules

Elevate Learning 
 / GetAbstract / Development Guides
Accelerated Development Programmes for women, e.g. ADP, WILD

Jan  
2016

Jan  
2017

Jan  
2018

Jan  
2019

Jan  
2020

Jan  
2021

1  Amplify – refresher sessions for those who have previously 
been through our high performance programmes (High 
Performance Masterclass, Accelerate Ambition, Ambition)

All Levels

Experian plc Strategic report 
51

part of our culture, with our approach being 
further woven throughout our leadership 
development programmes. We launched 
Amplify - a new opportunity for leaders who 
have previously been through our high-
performance programmes - to re-group and 
refresh their thinking with the high-performance 
principles central to our organisation and 
focusing on what matters most now, in this 
‘new normal’. To establish high performance 
throughout our organisation, all employees now 
have access to a series of high-performance 
content explaining our philosophy at Experian. 
We are also building upon the success of the 
Elevate Performance platform for year-round 
performance management. We have run a pilot 
of an augmented platform which fully integrates 
an employee’s performance goal with 
development plans – linking directly to relevant 
learning materials. Teams can also run 
‘check-ins’, a simple but frequent online 
interaction, helping them communicate. The 
platform will go live in FY22, to support more 
powerful discussions on performance.

While we build technical skills for the future, 
we also plan for the future of our broader 
leadership roles and are proud of our healthy 
approach to succession. This year 89% of our 
top-100 leadership roles have at least one 
identified successor ready now or within two 
years; while over 50% have two or more 
potential successors. 

Looking forward 
The pandemic has required us to think 
differently about the way we work in the future, 
and we have embraced this opportunity to 
create greater flexibility for our people. We 
have spent considerable time listening to our 
employees, tracking key measures of how we 
work, watching how norms have shifted and 
analysing how to make our approach a success. 
The ‘new normal’ at Experian will be a flexible 
one, and this is not just about remote working, 
it's our commitment to make a difference in our 
people's working lives. Our people will have the 
opportunity to work in a way that works for 
them – this may be working remotely, in the 
office, or a mix of both, as well as flexibility over 
start and finish times. Our aim is to strike the 
right balance between what works for an 
individual and what works for the business – 
we believe both are critical. Our new approach 
is built on trust, flexibility and enabling success 
and as we undergo this shift and all the 
operational changes that will follow, we are 
placing a strong focus on reinforcing intangible 
anchors like values, behaviours and employee 
experience to ensure everyone in their own way 
can thrive in a more remote and flexible world. 

Working with  
integrity

Working with integrity is one of our core values 
and central to The Experian Way of working. Our 
Code of Conduct, available in several languages, 
sets out clear guidance to help everyone at 
Experian make the right decisions. It is 
supported by detailed policies on specific topics 
such as anti-corruption, gifts and hospitality, 
fraud management, complaint management, 
fair treatment of vulnerable consumers, 
product development and marketing, 
whistleblowing and tax. 

Anti-bribery and corruption 
We take a zero-tolerance approach to bribery or 
corruption in our business and our supply 
chain. Our Global Anti-corruption Framework 
prohibits facilitation payments, kickbacks, or 
any form of bribery or corruption. 

The accompanying Global Gifts and Hospitality 
Policy sets out strict ethical standards relating 
to gifts, entertainment, hospitality, sponsorship, 
travel expenses and donations. We also have 
controls to ensure we conduct any 
sponsorships, charitable contributions, 
lobbying or political donations ethically and 
in compliance with all relevant laws. 

Our suppliers are contractually obliged to 
ensure their employees, agents and 
subcontractors refrain from paying or receiving 
improper bribes, facilitation payments, 
gratuities or kickbacks. If we identify any 
suppliers as high risk for bribery or corruption, 
we refer them to the Compliance team for 
further due diligence, including an assessment 
of corruption, regulatory and reputational risks. 

Effective assessment and mitigation of 
corruption risks are a critical component of 
our Compliance Management Programme 
for the business, and we conduct periodic 
assessments check for corruption risks. We 
also follow rigorous due diligence procedures 
to identify any risk of improper payments 
during mergers and acquisitions, or when 
we enter into joint ventures.

Our Finance and Global Sourcing teams 
have training and controls to detect and stop 
improper payments, with support from our 
Global Internal Audit team. If we identify any 
concerns, we promptly investigate them and 
take appropriate action. 

Training and compliance
All employees (including part-time employees 
and contractors) complete mandatory training 
on our Code of Conduct and on anti-bribery and 
corruption when they first join Experian. 
Thereafter, they must complete refresher 
training every one to two years and we make 
sure that they do so through our performance 

review process. We also expect managers to be 
positive role models for ethical behaviour. 

Any breaches of our Code of Conduct or 
associated policies could undermine our 
reputation and stakeholder trust. Our Three 
Lines of Defence risk management model 
reinforces our culture of compliance, and we 
encourage people to report any suspected 
policy breach or unethical activity without fear 
of reprisals. We ask employees to start by 
talking to their manager if they have concerns. 
Employees and third parties can also report any 
concerns, anonymously if they choose, through 
our 24-hour Confidential Helpline. 

We take any allegations of ethical breaches very 
seriously. All reported concerns are investigated 
by relevant functions, such as Human 
Resources, Global Security Office or Global 
Fraud Investigations, to identify root causes 
and take appropriate corrective action. This 
year, 37 concerns were reported. The majority 
of these, 78%, concerned human resources 
related matters.

Respecting human rights 
We are committed to respecting human rights 
and upholding the United Nations Universal 
Declaration of Human Rights (UDHR) and the 
UN Guiding Principles on Business and Human 
Rights (UNGP) in our business and supply chain. 
Everyone at Experian completes training on 
our Global Code of Conduct, which sets out 
clear standards to avoid any infringement 
of human rights. 

We are committed to treating all our people 
fairly and with respect. Experian is an 
accredited Living Wage employer in the 
UK, going beyond the legal minimum wage 
to pay employees the amount the Living 
Wage Foundation has calculated they really 
need to live on. 

This year, we have strengthened our focus on 
DEI globally (see page 49) and will publish our 
first Global DEI Report to enhance disclosure on 
this important topic. We have signed up to the 
UN Women’s Empowerment Principles, and our 
North American business received a perfect 
score from the Human Rights Campaign 
Foundation’s 2021 Corporate Equality Index on 
policies and practices for LGBTQ+ employees. 

Our Supply Chain Principles set out clear 
standards on human rights, and we include 
clauses in our contracts that oblige suppliers 
to protect workers’ rights and freedoms. We 
monitor compliance through our third-party 
risk management framework. We also expect 
suppliers to set similar requirements for their 
own suppliers and subcontractors to extend 
high standards throughout the supply chain. 

Experian plc Annual Report 2021Strategic report52

Transforming 
lives by

supporting  
slavery  
survivors

We are tremendously proud of our 
profound relationship with Experian 
and have been absolutely delighted to 
see what incredible outcomes have 
been achieved over the past year, as a 
direct result of our partnership. Our 
collaboration continues to build 
resilience within potentially vulnerable 
communities, assists victims to 
freedom and empowers survivors 
towards sustainable remedy and 
lasting independence. We are excited 
to see what the future holds, and – 
together - to reach even more people 
whose lives have been impacted by 
this abhorrent affront to freedom.
Paul McAnulty
UK & Europe Programme Director, 
Hope for Justice

Victims of modern slavery often find they have  
also been the victims of fraud and identity theft.  
We worked with Hope for Justice to adapt our 
authentication process to help survivors, who often 
have little or no documentation to prove who they 
are, get access to their credit reports and resolve 
fraudulent debts through our dispute process. 

This year, our funding has helped Hope for Justice support nearly 500 
modern slavery survivors in the UK with advocacy and advice services – 
from language training and job skills to financial, legal and mental health 
support. We also helped Hope for Justice reach over 15,000 people in 
vulnerable communities through Facebook Live Sessions during the 
COVID-19 restrictions.

A data model we developed is helping Hope for Justice focus its resources 
in parts of the UK where they can have the greatest impact and we have 
provided a similar model to help the organisation choose where to locate 
support hubs in the USA as they grow their presence in North America.

Experian plc Strategic reportWe conduct a risk assessment of all the third 
parties we work with, including suppliers and 
indirect clients. Overseen by our Third Party 
Risk Management team, we assess risks 
related to data security and privacy, business 
continuity, compliance and reputation (including 
bribery, corruption and modern slavery). 

Of the thousands of third parties we work with, 
most fall into the minor or moderate risk 
category in our initial risk assessment. Those 
we consider higher risk – based on factors such 
as the type of product or service they provide 
and the type of data they have access to – are 
subject to more in-depth assessments, 
oversight and controls.

As our first line of defence, the business 
function that owns the relationship with the 
third party is responsible for identifying, 
tracking and resolving any issues. Periodic 
reports on key suppliers, drawn from news 
sources around the world, help us monitor risks 
in our supply chain by alerting procurement 
teams and supplier relationship managers to 
any issues. 

This year, we have strengthened our processes 
for ongoing monitoring of higher-risk suppliers 
and third parties to include periodic sampling 
and testing of controls to ensure our standards 
are upheld. If we identify any gaps in controls, 
we log these in our centralised global 
governance, risk and compliance system, and 
track issues through to resolution. We will not 
work with – and routinely reject – third parties 
that do not uphold our standards on critical 
issues, such as data security.

We are committed to supporting diverse 
suppliers through our strategic sourcing 
process that is designed to offer a level playing 
field for all third parties. In the USA, we support 
women and minority-owned suppliers as a 
member of the National Minority Supplier 
Development Council and the Women’s 
Business Enterprise National Council. Diverse 
suppliers account for around 6% of our US 
base. 

To support our climate strategy, we are working 
with our most carbon-intensive suppliers to 
request data to help us get a better 
understanding of our Scope 3 carbon footprint 
(see page 56).

Tackling modern slavery
Supplier risk assessments and in-depth 
training help procurement teams identify risks 
of modern slavery in our supply chain, and take 
action if they have any concerns. Our Slavery 
and Human Trafficking Statement provides 
further information on our commitment, 
policies and actions to tackle modern slavery 
risks in our business and supply chain. 

Experian is a founding member of the 
Slave-Free Alliance, which brings together 
businesses working towards a slave-free 
supply chain. Following a comprehensive 
assessment of our approach by the Slave-Free 
Alliance, we are completing a three-year 
improvement plan to improve our processes for 
identifying and preventing modern slavery risks 
in our supply chain. A quarterly steering group, 
headed by our Group Chief Procurement Officer 
and Head of Strategic Pricing, manages 
implementation of the plan. We have also 
invited members of the Slave-Free Alliance and 
our charity partner Hope for Justice to provide 
expert guidance. First steps this year included 
assigning responsibility for mitigating risks and 
implementing improvements to the owners of 
relevant areas of the business. 

We are using our data and analytics to support 
wider efforts to tackle modern slavery, and 
contribute to the United Nations’ Sustainable 
Development Goal to eradicate forced labour. 
Our DataLabs are collaborating with the United 
Nations University Centre for Policy Research 
and the University of Nottingham’s Rights Lab 
to develop an ‘analytical sandbox’ that will use a 
combination of datasets to help pinpoint 
locations that may be vulnerable to modern 
slavery risks. We are also working with Hope 
for Justice to support survivors of modern 
slavery.

Partnering with suppliers
Our Supply Chain Principles and Code of 
Business Conduct represent the minimum 
ethical, labour, human rights and environmental 
standards that all Experian suppliers must 
meet. As part of their contracts with us, all 
suppliers must confirm that they accept our 
standards or have their own equivalent 
standards in place. 

We integrate risk management and compliance 
in our supplier selection process, alongside 
commercial considerations. We use our 
third-party risk management framework to 
conduct due diligence on suppliers and third 
parties before we work with them, and assess 
and monitor risks throughout our working 
relationship. Our Three Lines of Defence 
controls support compliance.

53

Protecting the  
environment

Our Environmental Policy commits us to 
minimising the impacts associated with our 
business activities. Improving our 
environmental performance is managed and 
communicated at Board level.

As an information services business, the main 
environmental impact we control is the carbon 
footprint of our offices, data centres and 
business travel. We are also working to better 
understand and manage the climate impact of 
our supply chain, and aim to reduce our 
environmental footprint further by eliminating 
the use of single-use plastic in our facilities as 
far as possible.

Our TCFD statement
In March 2021, Experian became an official 
supporter of the Task Force on Climate-related 
Financial Disclosures (TCFD). We are committed 
to aligning our corporate reporting with the 
TCFD recommendations and early reporting on 
the majority of its requirements before it 
becomes mandatory for us in FY22.

Governance
Experian has a long-established process for 
identifying, assessing, responding to and 
reporting business risks through the Global 
Risk Management framework that combines a 
bottom-up approach at a regional and business 
unit level, and a top-down approach at a global 
level.

Risks are identified and assessed at project and 
regional level, overseen by the Strategic Project 
Committees and Regional Risk Management 
Committees that report to the Executive Risk 
Management Committee (ERMC), on a quarterly 
basis. The Board has oversight of climate-
related issues along with the Audit Committee, 
which oversees a response for global risks and 
opportunities, including climate change. 

Our carbon neutral plan, published in June 
2020, is an example of our long-term strategy 
to mitigate the impacts of climate change. 
Regular updates on our plan are presented to 
the Group Operating Committee. The Board also 
receives reports of our corporate responsibility 
activities and performance from the Chief 
Executive Officer at every Board meeting. These 
reports include progress made on strategic 
drivers to address climate-related issues (for 
example, our science-based target and TCFD 
reporting). In 2021, the ERMC endorsed both our 
science-based target and this TCFD statement, 
prior to Board approval.

Regionally, our established environmental 
management system (EMS) demonstrates best 
practice in minimising the environmental and 
climate impacts of our business, ensuring we 

Experian plc Annual Report 2021Strategic report54

Our sustainable business strategy: Environment, Social and Governance 
continued

comply with local regulations and continuously 
improve our performance. Where certified, 
regular management reviews of the EMS are 
performed, involving regional leadership, to 
ensure the objectives of the management 
system are being met, the system is effective, 
and risks and opportunities are reviewed. Three 
of our sites in the UK and our site in Bulgaria 
are certified to ISO 14001:2015. These locations 
are externally audited to ensure conformity with 
this standard, and we align all our operations 
globally to this standard, which is internationally 
recognised as best practice. 

In FY21, we strategically reviewed existing and 
future climate change risks and opportunities 
with a multi-disciplinary group of stakeholders 
across the business, representing each 
geographic region we operate in. The output of 
this was to:

   Identify and assess climate-related risks and 
opportunities to our business arising from 
climate change

   Conduct climate scenario analysis to help 

understand the long-term impacts of climate 
change on our business model 

   Ensure climate-related risks are fully 
incorporated into our established risk 
assessment framework

   Identify risk owners to develop the capability 
in the management team for assessing and 
managing the identified risks.

'A-' leadership category

Strategy
Experian recognises the significance of climate 
change to our stakeholders and we are 
committed to identifying, addressing and 
managing risks and opportunities presented by 
climate change both now and in the future. We 
have been responding to the CDP climate 
change questionnaire since 2007, which is 
aligned with the TCFD recommendations, and 
most recently achieved an 'A-' leadership rating. 

Our climate change strategy includes a 
commitment published in June 2020 to become 
carbon neutral across our own operations by 
2030, an example of the long-term strategic 
approach we are taking to respond to the 
physical and transitional risks associated with 
climate change. Our carbon neutral plan 
incorporates a science-based target to reduce 
our global carbon emissions and purchasing 
certified carbon credits to offset unavoidable, 
residual emissions across our direct operations 
(Scope 1 and 2). We are gradually phasing in 
carbon offsetting between 2021 and 2025 (see 
page 56). 

During the last year we have engaged with 
our top 20 strategic global suppliers, 
acknowledging the indirect environmental 
impact of our business operations. Our supply 
chain plays an important role in achieving our 
carbon reduction target for Scope 3 and we are 
keen to explore opportunities that can help to 
accelerate our decarbonisation plan. We will 
expand the scope of the engagement in future 
years to include a greater number of suppliers 
and prioritise those with the most material 
environmental impact. 

We have reviewed our climate risks and 
opportunities that exist across our business 
lines, and across the regions in which we 
operate, by engaging with key internal 
stakeholders. This process has enabled us to 
create a comprehensive climate risk and 
opportunity register identifying a wide range of 
physical and transitional climate-related risks 
and opportunities across short (one to two 
years), medium (two to five years) and 
long-term (five or more years) timeframes. This 
climate-specific risk and opportunity register 
has been developed in accordance with the 
Global Risk Management framework to ensure 
this was performed as a fully integrated 
process. 

The risks included in the matrix below have 
been identified as part of the recent strategic 
review, and have been classified based on their 
inherent risk (before control measures have 

 Failure to adapt products and services to 
changing markets
 Reputational impact of failing to meet climate 
change commitments and targets
 Failure to disclose ESG performance to investors 
and customers

 Failure to incorporate climate risk on investment 
decisions exposing Experian to financial risk (e.g. 
pension investment)
 Failure to comply with climate change policy/
regulation

 Chronic impact of climate change leading to 
climate migrants' loss of credit history and 
constraints to data transfer

 Increased energy demand for operating data 
centres, providing cooling as the global mean 
temperature increases

 Disruption to power supply in data centres 
 Intermittency of grid supplied power and rising 
operating costs
 Attracting, engaging and retaining employee 
talent through responsible business strategy 
including climate change
 Interruption to Experian supply chain as a result 
of extreme weather
 Third-party services being disrupted by extreme 
weather and associated grid power disruption

 Increased operational cost from direct impact of 
climate change policy/regulation
 Increased operational cost from indirect impact 
(supply chain) of climate change policy/
regulation

 Lack of access to sustainability-linked finance 
(green investment bonds, sustainability-linked 
bonds)

 Unstable carbon market for purchasing carbon 
credits

 Extreme weather impacting customers in 
operating markets

h
g
H

i

e
t
a
r
e
d
o
M

r
o
n
M

i

Possible

Probable

Very likely

Experian plc Strategic report55

been considered). The standard process for risk 
classification is based on residual risk (once 
control measures have been fully considered 
and reviewed). This will be a priority for FY22.

In FY22, we will complete our journey to report 
in full alignment with the TCFD 
recommendations and will perform climate 
scenario analysis using high and low carbon 
scenarios. This analysis will systematically 
review our assets across the globe against a 
series of region-specific climate-related 
hazards (for example, water stress, 
susceptibility to drought and increased rainfall 
events) based on specified increases in mean 
temperature. 

This scenario modelling will be performed using 
recognised climate models such as RCP 2.6 and 
RCP 8.51 that explore well below 2°C (low 
carbon scenario) and 4°C (high carbon scenario) 
climate change pathways respectively. This will 
enable us to assess our exposure and 
vulnerability to climate-related risks, quantify 
the financial impact of climate-related risks and 
opportunities, and demonstrate the resilience of 
our strategy when we consider the future 
impact of climate change.

Metrics and targets
We measure, externally assure and publicly 
report our carbon footprint (see table on page 
56). In order to accurately reflect our renewable 
electricity consumption, we are shifting our 
emissions metrics from using location-based 
Scope 2 emissions to market-based Scope 2 

emissions2. Our emissions in FY21 dropped by 
58% compared with the previous year. This 
reduction was due to a combination of factors, 
including the intermittent closure of our offices 
as a result of local COVID-19 restrictions, 
increased use of renewable energy contracts 
and a reduction in business travel. 

Our total carbon footprint this year was 16.8 
thousand tonnes of CO2e, down from 40.3 
thousand tonnes the previous year. The carbon 
intensity of our business decreased by 60% to 
3.1 tonnes per US$1m of revenue. We continue 
to invest in energy efficiency technologies in 
assets around the globe and are progressively 
sourcing more renewable electricity. In FY21, 
34% of our electricity consumption was from 
renewable sources.

This year, we set our science-based target:

   Scope 1 and 2 (1.5 degree scenario): To 

reduce absolute Scope 1 and 2 emissions by 
50% by 20302 (from 2019)

   Scope 3 (2 degree scenario): To reduce 

Scope 3 emissions from purchased goods 
and services, business travel and Well-To- 
Tank3 by 15% by 2030 (from 2019)

To enable the delivery of our Scope 1 and 2 
target and carbon neutral plan we have worked 
with colleagues across the globe to identify 
carbon reduction, energy efficiency and 
renewable energy opportunities. To date, over 
40 projects have been identified. Throughout 
FY22 we will continue to work towards 
implementing these projects to drive progress 
towards our 2030 commitment. 

To achieve our Scope 3 target, we will engage 
with our suppliers to minimise the indirect 
environmental and climate impact of the 
products and services we procure. We have 
already engaged our top 20 suppliers to 
understand their climate strategies including 
commitments to science-based targets and net 
zero strategies. This engagement will lead to the 
identification for collaborative opportunities to 
reduce the carbon intensity of the products and 
services that we purchase and also discuss 
strategic opportunities such as the use of 
renewable electricity, adoption of electric vehicles, 
end-of-life takeback schemes, eliminating the use 
of single-use plastics and minimising packaging. 
We will continue to monitor the levels of business 
travel in FY22 as travel corridors reopen however, 
we do not expect business travel to return to 
pre-pandemic levels.

Reducing emissions from buildings
The COVID-19 pandemic has accelerated the 
move to more flexible working. Almost our 
entire workforce moved to full-time 
homeworking this year, with just a small 
number of employees working on site to keep 
our facilities and data centres going. We plan to 
maintain a more flexible approach to working 
as we prepare for a post-pandemic new normal 
(see page 51). 

Further consolidation of offices, together with 
increased use of renewable energy, will help to 
reduce emissions from our buildings. This year, 
we switched to renewable energy at three more 
offices in the UK and Ireland and North 

Risk management

Climate-related risks are identified using the 
established Global Risk Management 
framework as detailed on page 72 of this report. 
This framework combines a bottom-up 
approach of engaging with local subject matter 
experts (First and Second Lines of Defence), 
who have in-depth knowledge of business 
activity, with a top-down approach (Third Line of 

Defence) that conducts a strategic review of the 
risks. 

The following process ensures risks are 
appropriately identified, addressed and 
managed. 

This process is completed at least twice a year 
to ensure that it remains appropriate and that 

any new activities or changes to variables have 
been captured. Key risks that are identified as a 
result of this process are maintained in the 
Global Risk Inventory, reviewed by the ERMC, 
approved by the Audit Committee and presented 
to the Board. At present, climate change is 
classified as an emerging risk.

Step 1
Risk identification

Step 2
Risk assessment

Step 3
Risk response

   Consider key business 

   Assess controls

   Estimate likelihood, impact and 

   Accept or remediate current 
risk and control environment

Step 4
Risk reporting & monitoring

   Business unit and regional 

level

velocity

   Determine corrective action if 

   RRMCs and ERMC

   Consider legal, reputation and 

conduct exposure

needed

   Audit Committee

objectives

   Identify principal risks

    Identify key controls

1 

 Representative Carbon Pathway 2.6 (RCP 2.6) is a climate model based on a greenhouse gas projection that requires global CO2e start 
declining by 2020 and reach zero by 2100, representing a ‘best-case scenario’. RCP 8.5 is a climate model based on a greenhouse gas 
projection that projects global CO2e continue to rise, representing a ‘worst-case scenario’ of climate change.

2  This year, we have updated the way we calculate our total greenhouse gas emissions by using our Scope 2 market-based rather than the 

Scope 2 location-based indicator. This enables us to factor in the renewable energy we purchase and helps track our performance against 
targets and our carbon neutral commitment.

3  Also known as ‘Fuel-and-energy-related activities’, is an average of all the greenhouse gas emissions released into the atmosphere from 

the production, processing and delivery of a fuel or energy.

Experian plc Annual Report 2021Strategic report56

Our sustainable business strategy: Environment, Social and Governance 
continued

America. We are also developing a global 
strategy for reducing emissions from data 
storage at our on-site data centres, as well as 
from external sites or cloud-based solutions.

While the move to homeworking this year 
has reduced our operational emissions, 
we recognise there is a knock-on effect in 
increased energy use in employees’ homes. 
We are exploring how to account for this in 
our Scope 3 reporting in future and we have 
engaged colleagues to help them reduce 
environmental impacts at home (see below).

Engaging employees to reduce 
environmental impacts
We encourage employees to use virtual meeting 
alternatives to minimise travel, and this year 
there was a big reduction in business travel and 
related emissions due to COVID-19 restrictions.

We also asked employees to keep thinking 
about the environment and reducing their 
footprint even when they are working from 
home. Our Little Green Steps campaign in Asia 

Pacific helped colleagues avoid an estimated 
318kg of carbon emissions.

Last year, we committed to eliminating as 
much single-use plastic in Experian-controlled 
facilities as possible within two years. With 
hardly anyone working in our facilities this year, 
we have postponed action on this target, but our 
commitment still stands. In the coming year, we 
will assess how the new flexible working policy 
and patterns impact the amount of single-use 
plastic usage in our facilities to establish a 
baseline, and from there plan to establish 
a quantifiable target for its maximum 
feasible reduction

Investing in high-quality offsetting 
Last year, we committed to offset our Scope 1 
and 2 emissions gradually over the five years to 
2025. Accordingly, we will offset 20% of these 
emissions for FY21. We aim to invest in 
offsetting projects that not only reduce carbon, 
but bring added value to communities to 
enhance our contribution to the United 
Nations SDGs.

Our carbon footprint

CO2e 
Scope 1 
Scope 2 (market-based)1
Scope 3 (air travel only)2
Total emissions 1
Scope 2 (location-based)3 
Total Scope 1 and 23 
Total Scope 1 and 23 normalised by revenue 
– per US$1m revenue
Total energy consumption in the UK4

Unit
000s tonnes CO2e
000s tonnes CO2e
000s tonnes CO2e
000s tonnes CO2e
000s tonnes CO2e
000s tonnes CO2e

tonnes CO2e
GWh

2021
2.2
14.3
0.3
16.8
22.2
24.4

4.5
25.5

2020
3.0
22.1
15.2
40.3
25.5
28.5

5.5
27.2

2019
3.6
25.6
14.3 
43.5
29.8
33.4

6.9
29.5

1  Calculated with Scope 2 market-based carbon emissions. We have calculated market-based Scope 2 emissions using electricity 
supplier emission factors where available. Where supplier factors are not available, we use residual emission factors where 
available. If residual emission factors are not available, we use location-based emission factors. 

2  Scope 3 includes emissions from global air travel. In FY21 air travel emissions have been calculated using Radiative Forcing (RF) 

emission factors for the first time and we intend to continue to report on this basis in the future. For comparison, the non-RF reported 
figure would be 0.1. 

3  Location-based carbon emissions. We have calculated location-based Scope 2 emissions using the International Energy Agency (IEA) 

4 

carbon emission factors for electricity.
Includes scaled data for electricity, gas, diesel used in generators and district heating consumption in the UK. We have reported on all 
the emission sources within our total carbon footprint which includes Scope 1, 2 and 3 (falling within our Group financial statements) 
in line with the UK Companies Act 2006 (Strategic Report and Directors Reports) Regulations 2013.

Full Scope 3 emissions analysis (estimated base on FY19 baseline)

Sources of Scope 3 emissions
Purchased goods and services
Business travel 
Capital goods
Employee commuting
Upstream leased assets
Fuel-and-energy-related activities3
Waste generated in operations
Investments

Thousand 
tonnes of CO2e1
357.4
49.12
31.2
24.6
17.5
6.2
5.2
4.3

Contributions to 
Scope 3 (%)1
72%
10%
6%
5%
4%
1%
1%
1%

Total Scope 3 (FY19) =  
495.34 thousand tonnes of CO2e

Top 4 sources of controlled  
Scope 3 emissions

 Purchased goods and services
 Business travel
 Upstream leased assets (including 
cloud, outsourced servers)
 Fuel-and-energy-related activities  
(or Well-To-Tank)

1  Baseline data corresponds to FY19.
2  Business travel: For greater accuracy, air travel emissions were calculated using the individual flight and seat classes, rather than 
the round trip mileage. It also includes all other types of travel - rail, taxi, grey fleet, public transport, and indirect emissions from 
overnight accommodation.

3  Not included in Scope 2.

Assessing Scope 3 emissions
In previous years, we have only tracked and 
reported Scope 3 emissions related to air travel. 
In FY21, we engaged external experts to 
undertake a full assessment of our Scope 3 
emissions, using best practice models and a 
combination of procurement and financial data 
available for FY19, the last full year before the 
exceptional circumstances of COVID-19. 

This initial analysis estimated our baseline 
Scope 3 emissions in FY19 as 495.3 thousand 
tonnes. The biggest contributor to this total is 
purchased goods and services (72%), followed 
by business travel (10%) and capital goods (6%) 
(see data table).

To improve the accuracy of these estimates, we 
are requesting more detailed information from 
suppliers on the portion of their emissions 
attributable to the products they supply to 
Experian. We are also engaging with suppliers 
to understand whether they have carbon 
reduction programmes or science-based 
targets in place.

Capturing climate-related opportunities
Climate-related opportunities identified for our 
business include:

  Developing products and services to support 
customers in response to acute and chronic 
weather-related impacts of climate change

  Accelerating the transition to a low carbon 
future by enabling customers to access credit 
facilities to support the low carbon economy

  Providing insights about the carbon impact of 
products and services to inform the 
consumer decision-making process

  Accessing green investment funds by 
demonstrating a strong climate change 
strategy and effective management.

We are already developing new climate-related 
products and services. Our UK DataLab team is 
building a tool to support clients in developing 
their climate change risk disclosures to meet 
guidance from the TCFD and the UK Financial 
Conduct Authority (FCA). As part of a leadership 
development programme, our Business 
Information Services team in North America is 
exploring a solution to help clients build 
information on environmental impact and 
sustainability into their evaluations of suppliers 
or lending applications. 

Through our Social Innovation programme, we 
are developing an agriculture index to support 
clients in offering affordable finance and 
insurance to smallholder farmers, which can 
help boost their productivity and protect them 
from climate risks. 

Experian plc Strategic reportNon-financial information and s172(1) statement

57

We report in line with the Non-
Financial Reporting requirement as 
detailed in Sections 414CA and 
414CB of the UK Companies 
Act 2006.

Our aims
Our business model is set out on pages 20  
to 25. We believe data can create a better 
tomorrow for everyone, transforming lives and 
societies, making credit lending simpler, faster 
and more effective, and helping businesses to 
become more efficient, with faster and more 
convenient service delivery to consumers.

Non-financial risks
The Risk management section of the Strategic 
report, starting on page 72, sets out the Group’s 
approach to identifying and managing our 
principal risks and uncertainties. Our Three 
Lines of Defence model provides a rigorous 
governance framework, and the list of principal 
risks starting on page 75 gives details of the 
policies, outcomes and due diligence processes 
that control and mitigate those risks. 

The key areas where non-financial adverse 
impacts could arise are:

1. Respect for human rights
As data custodians, we have a responsibility to 
safeguard consumer privacy, and we continue 
to systematically educate our people on how to 
handle sensitive data through our SecurityFirst 
programme. 

Our Global Code of Conduct1 aligns with the 
United Nations Universal Declaration of Human 
Rights, and our commitment to ensuring an 
ethical supply chain1 is borne out by our 
membership of the Slave-Free Alliance.

2. Employees
Employee engagement is a key performance 
indicator (see page 17), and we talk on pages  
49 to 50 about our many programmes and 
initiatives that inspire our people to be their 
best, to bring their whole selves to work, our 
commitment to diversity, equity and inclusion, 
and our recruitment, retention and succession 
practices that help to mitigate the risk of our 
dependence on highly skilled personnel.

3. Environmental matters1
We take our environmental responsibilities 
seriously, and the reduction of greenhouse gas 
emissions is a key performance indicator for  
us (see page 17). See also page 53 for further 
actions and initiatives Experian is taking to help 
protect the environment2. 

4. Anti-corruption and anti-bribery
Our Anti-Corruption Framework1 sets out  
our zero-tolerance policy on bribery and 
corruption in any form, and this message is 
reinforced through mandatory annual training 
for employees.

5. Social matters
Experian has many initiatives in place to  
deliver our purpose of creating a better 
tomorrow for consumers, businesses, our 
people and our communities. The role we play 
benefits everyone: businesses grow, people 
prosper and communities thrive. This happens 
in many ways, including through our core 
business, the development of Social Innovation 
products, employee volunteering and support 
for community groups and charities.

1  More detail is available at www.experianplc.com/responsibility/our-policies.
2  Further detail is also available at www.experianplc.com/responsibility/data-and-assurance.

Section 172

Section 172 legislation, which became 
effective in the UK during FY20, aims to help 
shareholders better understand how directors 
have discharged their duty to promote the 
success of companies, while having regard  
to the matters set out in Section 172(1)(a)  
to (f) of the UK Companies Act 2006 (s172 
matters). In addition, the 2018 UK Corporate 
Governance Code recommends that boards 
describe how the matters set out in Section 
172 have been considered in Board 
discussions and decision-making. 

Section 172 defines the duties of company 
directors and concerns the duty to promote 
the success of companies. Throughout FY21, 
the directors of the Company continued to 
exercise these duties while having regard to 
the s172 matters, and also to other relevant 
factors as they reviewed and considered 
proposals from senior management, and  
as they governed the Company on behalf  
of its shareholders through the Board and  
its committees.

Section 172 matters

Specific examples

Experian plc, a Jersey-incorporated company, 
and the Board embrace Section 172 and fully 
support its aims, and we are reporting in line 
with the UK requirement. 

We outline below, through use of cross 
reference, where we have considered the 
s172 matters throughout this Annual Report.

(a)  The likely consequences of any decision in 

the long term

 Our dividend policy, taken together with sections of our Financial review, 
explains how we balance returns to shareholders with capital invested 
organically and on acquisitions 

 Our governance framework shows how the Board delegates its authority 

(b) The interests of the company’s employees

 Our purpose in action - COVID-19 response
 Employee engagement

(c)  The need to foster the company’s business 
relationships with suppliers, customers  
and others

 Partnering with suppliers
 We comply with the requirements of ‘The Reporting on Payment Practices  
and Performance Regulations (2017)’ for all of our in-scope UK companies

(d)  The impact of the company’s operations on 

the community and the environment

 Improving financial lives
 Protecting the environment

(e)  The desirability of the company maintaining 
a reputation for high standards of business

 Upholding high ethical standards
 Partnering with suppliers

(f)  The need to act fairly between members of 

the company

 Stakeholder engagement
 Investment proposition

Page

62 

93

10
17, 24

25, 51

30
53

51
25, 51

24 
94, 95

Experian plc Annual Report 2021Strategic report58

Regional review

North America

growth of 16%. This was fuelled by new 
memberships and product innovation. Experian 
Boost has proved to be an innovative new 
product to help consumers to manage their 
finances, with 6.7m connected accounts. Brand 
investment through our ‘purple cow’ advertising 
campaign has yielded considerable growth in 
free memberships which totalled 41m at the 
year-end, up from 30m free members at the 
end of FY20. We continue to diversify our 
business model. We have successfully entered 
into automotive insurance matching, which 
supplemented growth from subscription-based 
credit education services and credit matching 
referral fees. Our credit matching lending panel 
added more lending partners who are attracted 
to our platform because we are able to deliver 
a large audience and because of our ability to 
match consumers with suitable credit offers. 
We enhanced Experian Boost and now 
consumers can contribute payment history 
data from streaming services (including Netflix) 
to their credit scores as an eligible tradeline, 
and we continue to invest in a new breed of 
smart services to help consumers manage 
their financial health. 

The strength in our revenue performance 
contributed to strong EBIT progression, up 10% 
to US$1,201m. The Benchmark EBIT margin 
increased by 30 basis points year-on-year to 
34.0%, even as we invested in customer 
acquisition in support of Consumer Services.

Ascend, with strong demand for our data 
services, marketing and account management 
modules as well as first-time contributions 
from newer modules like Ascend Intelligence 
Services. In keeping with our ambition to make 
credit and lending simpler, we also made good 
progress towards developing our suite of 
verification services offers, and after the 
year-end secured important new client wins. 
Growth in these areas offset significantly 
reduced volumes in relation to unsecured 
lending, and lower software revenue, as well as 
lower revenues from retail clients as they 
reduced marketing expenditure. 

We made further progress in our strategy to 
grow in specialised verticals. Health delivered a 
very solid performance. We have expanded the 
range of services we offer to our hospital 
clients to help them manage their revenue 
cycle and we are steadily increasing our 
presence in new customer segments such as 
the payer sector and pharmacies. Our recent 
investments, designed to enhance the 
consumer experience through digital channels, 
have proved well timed. We saw strong traction 
for these services as our hospital clients sought 
to provide healthcare in virtual settings. This 
also benefitted authentication volumes as 
clients sought to verify patient identities. At the 
other end of the customer lifecycle, we saw 
good demand for solutions which provide 
revenue certainty for healthcare clients. Our 
automotive vertical, while volatile through 
the year, was also relatively resilient.

Empowering financial lives is an important 
aspect of what we do at Experian and we 
delivered one of our strongest years ever for 
Consumer Services with organic revenue 

Craig Boundy
CEO, North America

North America was resilient despite challenging 
external market conditions. Our strategic 
investments in innovation and our pursuit 
of new business opportunities have been 
successful. We made good progress with 
Ascend, our strategy to grow in specialised 
verticals like Health, and through expansion 
of our Consumer Services business.

Revenue in North America was US$3,530m, 
with total revenue growth of 9% and organic 
revenue growth of 7%. The difference related to 
the acquisitions of Tapad and Corporate Cost 
Control and other smaller acquisitions. 

North America was very resilient in the face of 
the marketplace challenges. While we were 
able to rely on some support from counter-
cyclical revenue streams, we benefitted equally, 
if not more, from our investments in innovation, 
our brand and from the progress we have made 
in developing new business opportunities.

The B2B segment delivered organic revenue 
growth of 4%. Mortgage volumes were robust 
as historically low interest rates led to higher 
consumer refinancing activity. We secured new 
and expanded client relationships for Experian 

Total revenue growth

2021

2020

2019

2018

2017

Organic revenue growth

2021

2020

2019

2018

2017

Benchmark EBIT and 
Benchmark EBIT margin

2021

2020

2019

20181

2017

Revenue split

A. B2B: Data  
B. B2B: Decisioning  
C. Consumer Services  

US$m

Margin %

1,201

34.0

1,093

940

821

779

33.7

32.3

31.4

31.8

Revenue by activity

2020 
2021  
US$m
US$m
1,761 1,642
B2B: Data
679
B2B: Decisioning
2,455 2,321
Total B2B
Consumer Services 1,075
926
Total North America 3,530 3,247

694

Total  
growth  
%
7
2
6
16
9

Organic  
growth  
%
5
2
4
16
7

1  Restated for IFRS 15.

%

9

11

11

8

7

%

7

11

10

6

5

50%
20%
30%

A

B

C

Experian plc Strategic reportLatin America

59

enhanced propositions in FY22, and we intend 
to make all new scores and attributes available 
through our Ascend technology platform. 
Across the region, we signed 12 new clients 
in the year for Experian Ascend and plan to 
introduce new modules in the coming months. 
We had good growth in fraud and identity 
management, which included new wins for 
our CrossCore platform, all of which contributed 
to a solid year for Decisioning. 

Nowhere perhaps better illustrates our 
commitment to empower consumers than the 
progress we have made in Brazil. Consumer 
Services delivered another year of outstanding 
performance, with organic revenue growth of 
144%. We have established a model, unique in 
Brazil, where we can provide consumers with 
financial information, help people to better 
understand their credit scores, compare pricing 
and apply for credit offers, as well as offering 
identity monitoring subscription services. 
Consumers can also use our collections 
marketplace to pay their bills and even to see 
the impact of these bill payments in improved 
credit scores through our free Score Turbo 
offer. As a result, we have grown our free 
membership base to 59m, compared to 45m 
in FY20. Audiences of this size and scale have 
attracted new lenders to our platform, including 
a growing proportion of the emerging FinTech 
community in Brazil. Our team in Brazil is 
committed to innovation-led growth and we 
are excited by the opportunities that lie ahead. 

In January, we were subject to media 
speculation claiming that Serasa marketing 
data was part of data from multiple 
organisations illegally offered for sale on the 
dark web. We take our responsibilities to protect 

Valdemir Bertolo
CEO, Brazil

We continue to execute on our strategy to be 
the undisputed leader for negative and positive 
data in Brazil and to address new market needs 
with our innovative platforms. We signed new 
multi-year, multi-solution agreements with 
our largest clients and secured a number 
of new clients. Consumer Services goes 
from strength to strength.

Revenue in Latin America was US$625m, with 
both total and organic revenue growth of 9% 
at constant exchange rates. Organic revenue 
growth in Brazil was 11%. 

B2B organic revenue grew 1%. Strength in 
Serasa Automotive and Decisioning in Brazil 
offset weakness in traditional credit bureau 
volumes across Brazil and other markets in 
Latin America. 

In Brazil, we made good progress despite the 
challenging backdrop, signing new multi-year, 
multi-solution agreements with our largest 
clients, with increased share of wallet. We are 
also driving widespread adoption of positive 
data propositions which is leading to volume 
growth in enquiries. We expect to sustain this 
trajectory with the introduction of a range of 

consumer data extremely seriously and we 
initiated an extensive and detailed review which 
was conducted over several months and 
supported by multiple third-party experts. This 
investigation has found no evidence that any of 
our systems have been compromised. We have 
provided our conclusions and the detailed 
results of our investigation to the relevant 
authorities, including the Federal authorities 
who continue to pursue a criminal investigation 
against the individuals involved.

Performance in Spanish Latin America was 
weaker as parts of the region have been 
especially hard hit by the COVID-19 pandemic. 
We have placed a strong focus on operating 
efficiency, while sustaining new product 
investment and undertaking technology 
transformation. More recently, we have seen 
evidence of recovery which will help us to 
resume our strategic ambitions to diversify 
our traditional bureau offerings and focus 
on developing new opportunities such as 
services to consumers. 

Benchmark EBIT in Latin America was 
US$172m, up 4% at constant exchange rates. 
The Benchmark EBIT margin from ongoing 
activities at actual exchange rates was 27.5% 
(2020: 30.1%) mainly reflecting revenue mix 
effects.

Total revenue growth2

2021

2020

2019

2018

2017

Organic revenue growth

2021

2020

2019

2018

2017

%

9

13

6

6

9

%

9

13

6

6

9

Benchmark EBIT and 
Benchmark EBIT margin

2021

2020

2019

20181

2017

Revenue split

A. B2B: Data  
B. B2B: Decisioning  
C. Consumer Services  

US$m

Margin %

172

220

231

259

251

27.5

30.1

32.7

33.3

34.4

73%
15%
12%

A

C

B

Revenue by activity

2021  
US$m
457
92
549
76
625

20203
US$m
578
114
692
40
732

Total  
growth2
%
1
2
1
144
9

Organic  
growth2
%
1
2
1
144
9

B2B: Data
B2B: Decisioning
Total B2B
Consumer Services
Total Latin America

1  Restated for IFRS 15.

2  At constant exchange rates.

3  Revenue for FY20 has been re-presented for the 

reclassification of our Consumer Services business to the 
Consumer Services business segment.

Experian plc Annual Report 2021Strategic report60

UK and Ireland

Jose Luiz Rossi
Managing Director, UK and Ireland

We have made good progress with our 
transformation programme in the UK and 
Ireland. Our ambition in the region is to simplify 
and modernise our technology estate and 
resume profitable growth. We returned to 
growth in Q4 and delivered much-improved 
margin performance in H2 compared to H1. 
We are well positioned to take advantage of 
the many opportunities which lie ahead.

Revenue from ongoing activities in the UK and 
Ireland was US$737m. Total and organic 
revenue declined (6)% at constant exchange 
rates. Both B2B and Consumer Services organic 
revenue declined (6)%. 

This was a year of transformation in the UK and 
Ireland and we made a lot of progress. While we 
have more to accomplish, it was encouraging to 
see the region return to growth in Q4 and 
deliver much-improved margin performance in 
H2 compared to H1. Our ambition in the region 
is to simplify and modernise our technology 

Total revenue growth2

2021

2020

2019

2018

2017

Organic revenue growth

2021

2020

2019

2018

2017

%

(6)

(2)

4

1

1

%

(6)

(2)

4

0

1

the important step to launch Experian Boost in 
the UK and this has made a promising start. 
The constraints on credit supply in the early 
part of the year also impacted revenues in our 
credit comparison marketplace. However, there 
was an improvement in the trajectory as the 
year progressed and we exited the year with 
growth in Q4. Our free membership base grew 
to 9.5m consumers, compared to 7.5m last 
year, with 370,000 active Experian Boost 
memberships.

Revenue reductions and the impact of our 
transformation programme affected our EBIT 
performance. Benchmark EBIT from ongoing 
activities was US$122m, down from US$173m 
the year before. The Benchmark EBIT margin 
from ongoing activities was 16.6% (2020: 
22.9)%. With the transformation programme 
now well progressed, we expect a strong 
improvement in the UK margin in the 
year ahead.

Revenue split

A.  B2B: Data  
B.  B2B: Decisioning  
C.  Consumer Services  

49%
30%
21%

C

A

B

estate and resume profitable growth, as well as 
to take advantage of the many opportunities 
which lie ahead. We already see tangible 
evidence of progress in the form of much- 
improved client net promoter scores, higher 
employee engagement levels, greater network 
stability, and a robust new business 
performance.

B2B revenue from ongoing activities declined 
(6)% at constant exchange rates. Revenues 
were down for much of the year due to 
reductions in UK bank consumer lending and 
reduced demand for software investment. Our 
marketing services segment was also affected 
by reduced marketing expenditure. We 
successfully pivoted towards COVID-19 support 
propositions, including government loan 
schemes, and as a result business credit 
volumes remained robust. Negative trends 
reversed to some extent towards the end of our 
financial year with strengthening transaction 
volumes as lenders reactivate programmes. 
The new business pipeline has also been 
encouragingly strong, setting us up well for 
FY22. In particular, there is good demand for 
our open data solutions such as affordability 
and categorisation, and for our identity and 
fraud management propositions, including 
CrossCore, and there have been new wins for 
Experian Ascend. We also added many new 
logos in the mid-market.

While Consumer Services also had a difficult 
year, with organic revenue down (6)%, we took 

Benchmark EBIT and 
Benchmark EBIT margin

US$m

Margin %

122

173

230

235

246

16.6

22.9

28.3

29.8

30.5

Total  
growth2
%
(5)
(7)
(6)
(6)

Organic  
growth2
%
(5)
(7)
(6)
(6)

20203
US$m
367
227
594
161

2021

20203

2019

20181

2017

Revenue by activity

2021  
US$m
361
220
581
156

B2B: Data
B2B: Decisioning
Total B2B
Consumer Services
Total –  
737
ongoing activities
Exited activities
12
Total UK and Ireland 749

755
14
769

1  Restated for IFRS 15.

(6)

(6)

2  At constant exchange rates.

3  Revenue and Benchmark EBIT for FY20 have been 

re-presented for the reclassification to exited business 
activities of certain B2B businesses.

Experian plc Strategic report 
 
 
EMEA/Asia Pacific

61

Ben Elliott
CEO, Asia Pacific

Our ambition in EMEA/Asia Pacific is to 
concentrate our efforts where we can establish 
a strong market presence and can operate at 
scale. We are pleased with the performance of 
our recent bureau acquisitions in Germany and 
Spain, which are opening up new opportunities 
for us to pursue across the region.

In EMEA/Asia Pacific, revenue from ongoing 
activities was US$465m, with total revenue 
growth at constant exchange rates of 7% and 
an organic decline of (14)%. The difference 
principally relates to the contribution from 
our bureau acquisitions: Compuscan, the Risk 
Management division of Arvato Financial 
Solutions, and Axesor. 

Our ambition in EMEA/Asia Pacific is to 
concentrate our efforts where we can establish 
a strong market presence and can operate at 
scale. The COVID-19 pandemic has opened up 
some specific opportunities as many of our 
clients are accelerating their adoption of 

Total revenue growth2

2021

2020

2019

2018

2017

Organic revenue growth

2021

2020

2019

2018

2017

%

7

7

14

11

9

%

(14)

(3)

14

11

9

cloud-based technologies. We are rapidly 
introducing our global advanced B2B 
propositions, including Ascend, SaaS 
decisioning through PowerCurve, our open 
data solutions, and fraud and identity services. 

Revenue performance last year was significantly 
impacted by reduced bureau volumes, 
particularly during the initial phases of lockdown. 
The trajectory gradually improved as lockdowns 
eased in most markets but remained challenged 
in countries hardest hit by the pandemic, such as 
India. Clients were also hesitant to spend on 
software implementations, delaying or cancelling 
decisions, which particularly affected Asia Pacific. 
Client activity has picked up in recent months, 
particularly in EMEA.

We have got off to a strong start in our two new 
bureau acquisitions in Germany and Spain, both 
of which have performed well in the period 
since acquisition. All our global platforms have 
already been introduced and made available 
in Germany. In Spain, we now have two highly 
complementary bureau businesses, the 
integration of which is proceeding well, and we 
are exploring ways to fully address the new 
opportunity we have in the small and medium 
enterprise (SME) market.

The reduction in revenue affected our EBIT 
performance. Benchmark EBIT from ongoing 
activities was US$(20)m (2020: US$12m) and 
the Benchmark EBIT margin from ongoing 
activities was (4.3)% (2020: 2.8%).

Benchmark EBIT and 
Benchmark EBIT margin

Revenue split

2021

20203

2019

20181

2017

US$m

Margin %

(20)

(4.3)

A.  B2B: Data  
B.  B2B: Decisioning  

12

3

5

2.8

0.7

1.3

(3)

(0.9)

62%
38%

A

B

Revenue by activity

2021  
US$m
287
178

20203
US$m
213
214

Total  
growth2
%
32
(18)

Organic  
growth2
%
(8)
(20)

7

(14)

465
3

427
4

468

431

B2B: Data
B2B: Decisioning
Total – ongoing 
activities
Exited activities
Total EMEA/ 
Asia Pacific

1  Restated for IFRS 15.

2  At constant exchange rates.

3  Revenue and Benchmark EBIT for FY20 have been 

re-presented for the reclassification to exited business 
activities of certain B2B businesses.

Experian plc Annual Report 2021Strategic report62

Financial review

Resilience and a strong recovery

Summary
Our focus this year has been to protect and 
support our people, clients and consumers. 

We have supported governments, businesses 
and communities during the pandemic through 
our data insights.

We quickly transitioned the majority of our 
employees to work from home. We introduced 
flexible working and increased collaboration 
tools and support networks, such as 
mindfulness programmes, to help our people 
navigate the challenges of home working. 
Webinars and senior leadership vlogs helped us 
connect. Our employees around the world have 
shown incredible resilience, commitment and 
flexibility during the COVID-19 pandemic and 
this is reflected in our results.

We maintained operational capacity throughout 
the pandemic, and are in a strong financial 
position, with access to substantial funding, 
ready to take advantage of the global pandemic 
recovery as it builds.

Statutory financial highlights

Revenue
Operating profit
Profit before tax
Profit after tax from  
continuing operations
Net cash inflow from 
operating activities 
– continuing 
operations
Full-year dividend 
per share
Basic EPS 

2021 
US$m
5,372
1,183
1,077

2020
US$m
5,179
1,185
942

Growth  
%
4
–
14

802

679

18

1,488

1,262

USc47.0 USc47.0
USc88.2 USc74.8

18

–
18

Benchmark financial highlights1

Constant 
rates 
growth  
%
7
3
5

20202
US$m
5,161
1,387
1,255

2021 
US$m
5,357
1,386
1,265

1,476

1,214

24

2,650

2,175
USc103.1 USc103.0

n/a
4

Revenue3
Benchmark EBIT
Benchmark PBT
Benchmark 
operating cash flow
Undrawn committed 
bank facilities 
Benchmark EPS

1  See note 6 to the Group financial statements for definitions of 

non-GAAP measures.

2  Results for FY20 are re-presented for the reclassification to 

exited business activities of certain B2B businesses.

3   From ongoing activities.

Highlights 2021

Revenue

US$5.4bn

Total revenue from ongoing 
activities growth*

7%

(at constant FX)

Organic revenue growth*

4%

(at constant FX)

Basic EPS

USc 88.2

Benchmark EPS*

USc103.1

Cash flow conversion*

106%

Ordinary dividends

US$427m

Lloyd Pitchford
Chief Financial Officer

Against the backdrop of the global 
pandemic we delivered a strong 
performance, growing total revenue3 
7% at constant exchange rates. We 
generated US$1.5bn of cash with 
Benchmark operating cash flow  
up 22%.

We have focused on supporting our 
people, clients and consumers 
throughout the COVID-19 pandemic, 
using data as a force for good, 
helping to navigate the crisis.

*Alternative Performance Measures
We have identified and defined certain 
non-GAAP measures. These are the key 
measures management uses to assess the 
underlying performance of our ongoing 
businesses. There is a summary of these 
measures on page 71 and a fuller explanation 
in note 6 to the Group financial statements on 
pages 160 to 161.

Experian plc Strategic report 
63

Total Benchmark EBIT 
and Benchmark EBIT margin

US$m

 5,372

2021

5,179

20201

 4,861

2019

4,584

20182

4,335

2017

US$m

Margin %

1,386

25.9

1,387

1,311

1,247

1,199

26.9

26.9

27.1

27.6

USc

47.00

47.00

46.50

44.75

41.50

Benchmark EPS

Dividend per share

2021

2020

2019

20182

2017

USc

103.1

2021

103.0

98.0

94.4

88.4

2020

2019

2018

2017

1   Results for FY20 are re-presented for the reclassification to exited business activities of certain B2B businesses.
2   Results for 2018 are restated for IFRS 15.

Revenue

2021

2020

2019

20182

2017

Performance summary
Commentary on revenue and Benchmark EBIT 
performance by region is provided earlier in the 
Strategic report, within the regional reviews on 
pages 58 to 61. 

We report our financial results in US dollars. 
The weakening of our other trading currencies 
during the year, primarily the Brazilian real 
against the US dollar, reduced total revenue by 
US$141m and Benchmark EBIT by US$56m. 
A ± 1% change in the Brazilian real or pound 
sterling exchange rate would impact total 
revenue by ± US$5m or ± US$8m respectively. 

Benchmark EBIT from ongoing activities was 
US$1,385m (2020: US$ 1,386m), growing at 3% 
at constant currency, flat at actual exchange 
rates. Benchmark EBIT margin from ongoing 
activities was 25.9% (2020: 26.9%), and was 
adversely impacted by foreign exchange 
movements by 20 basis points.

Details of the principal exchange rates used and 
currency exposures are provided in note 10 to 
the Group financial statements on page 169.

Revenue, Profit before tax and Benchmark EBIT margin by business segment

Revenue
Data
Decisioning
Business-to-Business
Consumer Services
Ongoing activities
Exited business activities
Total 

Benchmark EBIT 
Business-to-Business
Consumer Services
Business segments
Central Activities – central corporate costs
Ongoing activities
Exited business activities
Total Benchmark EBIT
Net interest and non-benchmark items
Profit before tax

Benchmark EBIT margin –  
ongoing activities
Business-to-Business
Consumer Services
Total Benchmark EBIT margin3

2021 
US$m

2,866
1,184
4,050
1,307
5,357
15
5,372

1,192
283
1,475
(90)
1,385
1
1,386
(309)
1,077

20202
US$m

Total growth1
%

Organic growth1
%

2
(4)
–
17
4

2,800
1,234
4,034
1,127
5,161
18
5,179

1,251
247
1,498
(112)
1,386
1
1,387
(445)
942

6
(3)
3
17
7
n/a
6

(1)
14
2
n/a
3
n/a
3
n/a
6

29.4%
21.7%
25.9%

31.0%
21.9%
26.9%

1  At constant exchange rates.
2  Revenue and Benchmark EBIT for FY20 are re-presented for the reclassification to exited business activities of certain B2B businesses and the reclassification of our Consumer Services business in Latin America 

to the Consumer Services business segment. Further information is provided in note 9 (b) to the Group financial statements.

3  Benchmark EBIT margin for ongoing activities is calculated by dividing Benchmark EBIT for ongoing activities by revenue from ongoing activities.

Experian plc Annual Report 2021Strategic report 
 
 
 
 
 
 
64

Financial review
continued

COVID-19 pandemic 

Total revenue growth1

12%

10%

8%

6%

4%

2%

0%

-2%

10%

10%

9% 9%

9% 9%

11%

10%

9%

7%

7%

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

-1%

Total organic revenue growth1

12%

10%

8%

6%

4%

2%

0%

-2%

10%

9%

8% 8%

10%

7% 7%

6%

7%

5%

5%

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

-2%

FY19

FY20

FY21

FY19

FY20

FY21

Business-to-Business organic revenue growth1

Consumer Services organic revenue growth1

15%

10%

9% 9%

8%

11%

9%

6% 6%

7%

5%

0%

-5%

2%

1%

1%

-5%

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

25%

20%

15%

10%

5%

0%

22% 22%

17%

14%

10%

8%

6%

6%

11%

8%

5% 5%

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

FY19

FY20

FY21

FY19

FY20

FY21

1   From ongoing activities at constant exchange rates.

Business resilience
Since its listing in 2006, Experian has 
consistently grown its organic revenue. As we 
reflect on our history, in the most significant 
financial crises of the last 15 years – the 
COVID-19 pandemic and the global financial 
crash of 2008 – we have maintained that 
positive trajectory. 

This year we experienced a downward trend in 
Q1 as the COVID-19 pandemic unfolded and 
global economic activity faltered. We saw 
significantly reduced volumes in relation to 
unsecured lending across the globe with 
regional volumes down in the quarter by 
approximately 30%. As the year progressed 
volumes recovered and we returned to growth 
in Q2, with quarterly total revenue growth 
thereafter near pre-COVID-19 levels and even 
accelerating in our Consumer Services 
business.

We attribute this resilience to a variety of 
factors: our portfolio diversity, a strong 
innovation pipeline, our strategic investments, 
aspects of our business being counter-cyclical, 
and diversification of our markets by expanding 
into new verticals, such as US automotive 
insurance.

The COVID-19 pandemic has required us to 
adapt. We quickly transitioned our business 
with the majority of our employees working 
from home, increasing security and 
collaboration tools to provide a seamless 
service to clients. 

We have continued innovation and product 
investment throughout the period, to sustain 
performance. 

We also acted quickly to support governments, 
businesses and communities during the 
pandemic through our data insights, helping to 
ensure financial support reached the people 
and businesses who needed it most.

While the pandemic has inevitably had a 
detrimental impact on some aspects of our 
business, market trends have been catalysed 
by the global crisis, providing new opportunities 
for expansion in others. There has been 
accelerated growth in the fraud management 
market, increased reliance on data and 
analytics and accelerated investment in digital 
platforms.

We are ready to take advantage of the global 
pandemic recovery as it builds.

Experian plc Strategic report65

Historic organic revenue growth performance1
(at constant FX)

15%

10%

5%

Global Financial Crisis

8%

8%

8%

10%

4%

3%

2%

5%

5%

5%

5%

1%

9%

8%

COVID-19
pandemic

4%

FY07

FY08

FY09

FY10

FY11

FY12

FY13

FY14

FY15

FY16

FY17

FY18

FY19

FY20

FY21

1   Ongoing activities.

Business-to-Business growth has been driven 
by ongoing strength in counter-cyclical revenue 
streams, such as US mortgage, less susceptible 
to economic downturns. We delivered 
expansion in key verticals and strengthened our 
position in employment and verification 
services. We have continued the roll-out of our 
Ascend platform across further territories. 

There was heightened consumer interest 
leading to good demand in credit education and 
identity monitoring services. We delivered 
considerable growth in Consumer Services in 
Latin America, with revenue up 144% at 
constant exchange rates, reflecting transaction 
growth in eCred credit matching and strength in 
our debt resolution service.

We will continue to invest in propositions which 
help those who are currently unbanked gain 
access to affordable credit and wider financial 
services.

We anticipate that strong growth will continue 
in FY22 as the global economy recovers, with 
projected high single-digit organic revenue 
growth for the year as a whole.

These factors offset ongoing COVID-19 related 
weakness in credit reference volumes. While 
bureaux volumes are down year-on-year we 
saw improving trends as the year progressed 
and credit supply improved. 

In Decisioning, performance in health and fraud 
management was strong, though software 
delivery, particularly of on-premise solutions, 
has been hit by COVID-19. In Brazil we 
benefitted from increased contributions from 
positive data propositions and signed new 
multi-year agreements with our largest 
financial services clients.

Strength in Consumer Services was supported 
by ongoing expansion of our free membership 
base. We now have 110m consumer free 
memberships. Experian Boost is helping people 
instantly improve their credit scores. In the USA 
we now have 6.7m unique account connections. 
We are encouraged by consumer reaction since 
launching Boost in the UK in November 2020. 
Boost is also stimulating activity for credit 
comparison services and generating referral 
fees.

FY21 Revenue by customer1

J

I

K

A

H

G
F
E

D

C

B

Software and Professional services
Automotive

A Financial services
B Direct-to-consumer
C Health
D Retail
E
F
G Insurance
H Telecoms and Utilities
Media and Technology
I
Government and Public Sector
J
K Other

1  Revenue from ongoing activities.

%
38
17
7
5
5
4
4
4
3
3
10

Experian plc Annual Report 2021Strategic report66

Financial review
continued

Free member base million

New and scaling products revenue US$m

22

40

57

82

110

108

213

359

537

678

FY17

FY18

FY19

FY20

FY21

USA

Brazil

UK

FY17

FY18

FY19

FY20

FY21

Global cost profile %

Benchmark operating cash flow US$m
and cash flow conversion %

51

8

17

10

12

2

1,149

1,196

1,270

1,214

96%

96%

97%

88%

B2C products
– Lead generation
– ID Works
– Brazil consumer

B2B products
– PowerCurve suite
– Ascend
– Health new products
– Auto new products
– CrossCore

1,476

106%

Labour

IT

Data

Marketing

Other

Central
Activities

FY17

FY181

FY19

FY20

FY21

1  Restated for IFRS 15.

Capital summary US$m

Capital expenditure (capex) as % of total revenue

FY17

9

399

20%

32%

FY18

9

431

24%

31%

FY19

9

439

28%

34%

FY20

9

487

33%

31%

48%

45%

38%

36%

FY21

8

422

40%

25%

35%

Capex %

Capex US$m

%
n
w
o
d
k
a
e
r
b
t
n
e
m
t
s
e
v
n

i

l
a
t
i
p
a
C

Development

Infrastructure

FY17

FY18

FY19

FY20

FY21

Data

1,600

1,200

Funds from
Operations*

800

400

Reduction
in Net debt
and other

Acquisitions
and minority
investments

Dividends

Organic
capital
investment

0

Cash generated

Uses of cash

*   Funds from Operations is defined as Benchmark free cash flow 

plus organic capital investment (capital expenditure).

Experian plc Strategic report 
 
 
67

2020 
US$m
1,387
413
1,800
–
(483)
(112)
(55)
(2)
(17)
83
1,214
(152)
(286)
(2)
774
(700)
(95)
–
(18)
(424)
(463)
(3,262)
(188)
(6)
21
(3,898)

2020 
US$m
487
(5)
1

483

Cash flow and Net debt summary1

Year ended 31 March
Benchmark EBIT
Amortisation and depreciation charged to Benchmark EBIT
Benchmark EBITDA
Impairment of non-current assets charged to Benchmark EBIT
Net capital expenditure
Increase in working capital
Principal lease payments
Benchmark loss/(profit) retained in associates
Fair value gain on revaluation of step acquisition
Charge for share incentive plans
Benchmark operating cash flow
Net interest paid
Tax paid – continuing operations
Dividends paid to non-controlling interests
Benchmark free cash flow
Acquisitions
Purchase of investments
Disposal of investments
Movement in Exceptional and other non-benchmark items
Ordinary dividends paid
Net cash inflow/(outflow) – continuing operations
Net debt at 1 April
Net share purchases
Discontinued operations
Foreign exchange and other movements
Net debt at 31 March

1  For Group cash flow statement see page 151.

Reconciliation of net capital expenditure

Year ended 31 March
Capital expenditure as reported in the Group cash flow statement
Disposal of property, plant and equipment
(Loss)/profit on disposals of fixed assets
Net capital expenditure as reported in the cash flow and  
Net debt summary

2021 
US$m
1,386
453
1,839
6
(418)
(13)
(56)
12
–
106
1,476
(115)
(236)
(1)
1,124
(583)
(31)
151
(67)
(427)
167
(3,898)
19
–
(114)
(3,826)

2021 
US$m
422
(1)
(3)

418

and did not breach this covenant given on 
borrowings during the year under review or 
the prior year.

Disciplined capital management
Our capital allocation framework is based on 
balancing a number of competing priorities – 
notably operating and capital investment, 
dividends, acquisitions and share repurchases 
– while targeting Net debt within the range of 
2.0 to 2.5 times Benchmark EBITDA. The mix 
between these categories will vary over time, 
and in FY21 we suspended our share 
repurchase programme due to uncertainties 
surrounding COVID-19.

We assess acquisition opportunities against a 
range of metrics, including economic valuations 
and the earnings enhancement we expect them 
to bring relative to share repurchases. Total 
investment of US$881m (2020: US$1,278m) 
comprised cash flows for net capital 

expenditure, acquisitions and net investments.

The acquisition of our majority stake in the 
Risk Management division of Arvato Financial 
Solutions was satisfied by 7.2m Experian 
plc shares. 

The chart opposite shows our capital summary 
as executed this year. 

Capital expenditure

Our capital expenditure of US$422m (2020: 
US$487m) was 8% (2020: 9%) of revenue. The 
reduction was due to exchange and where we 
took a disciplined approach to prioritising 
investments. 

Digitisation and customer expectations of how 
we deliver data are increasing. We continue to 
invest to drive innovation and bring the latest 
technologies to our clients, with emphasis on 
automation and tools to improve efficiency, 
speed and effectiveness.

Operating efficiency
Throughout the COVID-19 pandemic we have 
maintained operational capacity while taking a 
balanced approach to cost management. We 
have not availed ourselves of any government 
furlough schemes. While there has been 
increased amortisation and depreciation 
reflecting previous investment in technology 
infrastructure, we have made reductions in 
discretionary spend to combat this, freezing 
headcount and delaying non-critical investment.

We are rationalising our office footprint. Our 
Future of Work programme is a global initiative 
to create more modern, flexible and collaborative 
ways of working while simultaneously reducing 
costs. Employees will have more choice in the 
way they work and be able to work flexibly, 
remotely or from office hubs.

We continue to invest in growth, increasing 
marketing and customer acquisition 
expenditure, as we position ourselves to 
emerge strongly from the pandemic.

Cash and liquidity management
This year, we continued to generate cash 
strongly, with a 106% (2020: 88%) conversion of 
Benchmark EBIT to Benchmark operating cash 
flow, and Benchmark free cash flow of 
US$1,124m (2020: US$774m). The continued 
strength of our Benchmark operating cash flow 
performance reflects the nature of our business 
and financial model, and our focus on working 
capital management. We have successfully 
improved collections, recovering receivables 
that had increased towards the end of FY20 due 
to the impact of COVID-19.

Funding
During the year we issued two bonds of £400m 
each which mature in 2025 and 2032, extending 
the life of our longest debt by 25 months. We took 
advantage of prevailing markets to secure 
additional long-term funding for the Group and the 
latest issue was at a coupon rate of 0.739%. At 31 
March 2021, 56% (2020: 43%) of our total 
borrowings falls due in over five years, and our 
undrawn committed bank borrowing facilities 
were US$2.7 bn (2020: US$2.2bn).

We keep our debt levels stable at a low multiple 
of our profits. Net debt at 31 March 2021 was 
US$3,826m (2020: US$3,898m), 2.1 times 
Benchmark EBITDA and 2.2 times Benchmark 
EBITDA when measured on the frozen GAAP 
basis we use for our debt covenant. Our target 
range is 2.0 to 2.5 times. 

The covenant on our banking facilities requires 
that Benchmark EBIT should cover net interest 
expense before financing fair value 
remeasurements by three times. At 31 March 
2021, this coverage ratio was 11 times (2020:11 
times). We have no undue concentration of 
repayment obligations in respect of borrowings 

Experian plc Annual Report 2021Strategic report68

Financial review
continued

Acquisitions

Our acquisition cash outflow was US$583m 
(2020: US$700m). We completed a number of 
acquisitions in the year, including a 60% stake 
in the Risk Management division of Arvato 
Financial Solutions for 7.2m Experian plc 
shares, which were valued at US$253m on 
completion. 

We acquired the whole of the issued share 
capital of Tapad, Inc. a leader in resolution of 

digital online identities, for US$290m. We also 
acquired the whole of the issued share capital 
of BrScan Processamento de Dados e 
Tecnologia Ltda (BrScan) for US$132m. 

Acquisitions were in the Business-to-Business 
segment and contributed US$117m to revenue 
and US$28m to Benchmark EBIT in the year, 
with annualised pro-forma revenue of 
US$246m.

We have recognised a non-current financial 
liability of US$208m for put options in respect 
of acquisitions made this year.

In April 2021, we completed two further 
acquisitions in the USA to bolster our income 
verification business: Tax Credit Co., LLC and 
Employment Tax Servicing, LLC. 

Arvato Risk Management 
This investment expands our 
bureau presence in EMEA and 
extends our range of risk, anti-fraud 
and identity management services 
across Germany, Austria and 
Switzerland.

Tapad 
A leading provider in digital identity 
resolution for marketers helping to 
connect brands to consumers, 
primarily in the USA.

BrScan 
A market leader in fraud and 
identity solutions in Brazil.

Corporate Cost Control 
A leading provider of workforce 
solutions in the USA expanding 
our verification services offering.

Axesor businesses 
One of the largest independent 
business information bureaux in 
Spain, complementing our existing 
consumer information business.

Brain Soluções de Tecnologia 
Digital 
The 55% investment enables us 
to expand our share of the 
Brazilian Agri credit market.

Associates and venture investments

Associates

Venture

Total

US$128m

US$176m

US$304m

9

–

25

10

34

10

Current invested 
capital

Number of portfolio 
companies

New deals 
closed this year

We continue to invest in smaller start-ups and 
FinTech companies, to boost innovation and 
advance our intellectual property. We completed 
ten investments in our venture programme in 
FY21, bringing our total venture programme 
financing to US$176m.

During the year we disposed of our interest 
in Finicity Corporation, recognising a gain on 
disposal of US$120m, and in the year ahead 
we expect to realise further gains.

Following a favourable trading performance 
we reversed the associate impairment charge 
of US$23m booked in FY20.

Experian plc Strategic report69

20201
US$m
1,386
1
1,387
(132)
1,255
(35)
(278)
942

2020 
%
25.8
(3.1)
(1.3)
1.4
22.8

2021 
US$m
1,385
1
1,386
(121)
1,265
35
(223)
1,077

2021 
%
25.9
(2.6)
(2.0)
(2.6)
18.7

Reconciliation of Benchmark EBIT to statutory profit before tax

Year ended 31 March
Benchmark EBIT from ongoing activities
Exited business activities
Benchmark EBIT 
Net interest expense
Benchmark PBT
Exceptional items
Other adjustments made to derive Benchmark PBT (note 14(a))
Profit before tax 

1.  Results for FY20 are re-presented for the reclassification to exited business activities of certain B2B businesses.

Cash tax reconciliation

Year ended 31 March
Tax charge on Benchmark PBT
Tax relief on goodwill amortisation
Benefit of brought forward tax losses 
Other
Tax paid as a percentage of Benchmark PBT

Dividend history (USc) Payout ratio (%)1

)
s
t
n
e
c
S
U

(
e
r
a
h
s
r
e
p
d
n
e
d
i
v
i
D

47%

46%

46%

46%

41% 45% 47%

41%

41%

41%

40%

50

40

30

34%

32%

31%

20

28%

10

0

FY07

FY08

FY09

FY10

FY11

FY12

FY13

FY14

FY15

FY16

FY17

FY18

FY19

FY20

FY21

Second interim dividend

First interim dividend

1  Payout ratio is dividend per share as a proportion of Benchmark EPS.

Dividends and distributable reserves
Our dividend policy aims to increase dividends, 
broadly in line with the underlying growth 
in Benchmark EPS over time. This aligns 
shareholder returns with our underlying 
profitability. 

In the past five years we have returned over 
US$2bn to shareholders by dividend and over 
US$1.3bn via net share purchases. 

We expect to execute share purchases of up to 
US$150m in the coming year, which will mainly 
offset deliveries under employee share plans.

The Board has announced a second interim 
dividend of 32.5 (2020: 32.5) US cents per 
share, giving a total dividend for the year of 47.0 
(2020: 47.0) US cents per share.

The dividend in FY21 has been held level with 
the prior year in line with our policy. 

The total dividend per share for the year is 
covered 2.2 times (2020: 2.2 times) by 
Benchmark EPS. Ordinary dividends paid in the 
year amounted to US$427m (2020: US$424m). 

Experian plc and the UK entity responsible for 
distributing dividends under the Group’s Income 
Access Share arrangements have significant 
distributable reserves, which at 31 March 2021 
were US$18.2bn and US$12.0bn respectively. 
See note K to the Company financial statements 
for further detail.

Interest

Benchmark net finance costs decreased by 
US$11m reflecting a reduction in market 
interest rates and average borrowing levels. 

A reduction in foreign exchange losses on 
Brazilian real intra-Group funding of US$38m, 
and other fair value remeasurements, 
contributed to the decrease in statutory net 
finance costs of US$130m. At 31 March 2021, 
interest on 91% of our net funding was at fixed 
rates (2020: 67%). 

Taxation
Our total tax charge was US$275m (2020: 
US$263m) and our effective tax rate on 
Benchmark PBT was 25.9% (2020: 25.8%), 
reflecting the mix of profits and prevailing tax 
rates by territory. We expect that our effective 
tax rate on Benchmark PBT in FY22 will be in 
the range of 26% to 27%.

The equivalent cash tax rate remains below our 
Benchmark tax rate and we provide a 
reconciliation in the table opposite. Other 
differences include an acceleration of tax 
deductions as a result of US legislative changes 
in the year. We anticipate that our cash tax rate 
will increase and move closer to our 
Benchmark tax rate over the course of the next 
three years, as tax amortisation of goodwill on 
earlier acquisitions and prior tax losses are 
utilised.

Earnings per share
Basic EPS was 88.2 US cents (2020: 74.8 US 
cents). Basic EPS was reduced by 14.9 US cents 
per share (2020: 28.2 US cents per share) in 
respect of discontinued operations, Exceptional 
items and other adjustments made to derive 
Benchmark PBT. 

Benchmark EPS was 103.1 US cents (2020: 
103.0 US cents), an increase of 4% at constant 
exchange rates and flat at actual rates. A ± 10% 
change in the Brazilian real exchange rate 
would impact Benchmark EPS by ± 1 US cents. 
There would be no impact on Benchmark EPS 
from a similar change in the pound sterling 
exchange rate. We provide further information 
in note 18 to the Group financial statements 
on page 175.

Share capital
In FY21 we suspended our share repurchase 
programme due to uncertainties surrounding 
COVID-19. During the year, the average number 
of shares in circulation was 910m (2020: 902m)
and the closing number of shares at 31 March 
2021 was 914m (2020: 901m). The increase in 
the year is attributable to shares delivered as 
acquisition consideration and shares issued on 
vesting of employee share incentive plans.

Experian plc Annual Report 2021Strategic report 
 
 
 
70

Financial review
continued

Net assets and ROCE summary

Year ended 31 March
Goodwill
Other segment assets
Total segment assets
Segment liabilities 
Operating segments – net assets
Central Activities – net assets
Deduct: non-controlling interests
Capital employed
Net debt
Tax
Add: non-controlling interests
Net assets
Average capital employed
ROCE1

2021 
US$m
5,261
3,756
9,017
(2,043)
6,974
388
(38)
7,324
(3,826)
(417)
38
3,119
6,849
15.0%

2020  
US$m
4,543
3,344
7,887
(1,723)
6,164
307
(6)
6,465
(3,898)
(292)
6
2,281
6,383
16.1%

2019 
US$m
4,324
2,957
7,281
(1,541)
5,740
300
(14)
6,026
(3,275)
(271)
14
2,494
6,094
15.9%

Net assets and ROCE
Operating segment net assets increased by 
US$810m in the year as a result of acquisitions.

ROCE for the year ended 31 March 2021 
reduced to 15.0% (2020: 16.1%) largely due to 
the effect of acquisitions completed part way 
through the year. ROCE is a post-tax measure 
and we use our Benchmark tax rate for ease of 
calculation. 

Financial risk management
The key financial risks specific to our business 
are set out in the Risk management section on 
pages 72 – 80. We continue to monitor closely 
the impact of COVID-19 on our business and the 
global economy. Our priority remains the health, 
safety and well-being of our employees, clients 
and consumers. 

While the UK’s departure from the EU has not 
had a significant impact on our business, there 
is ongoing uncertainty related to Brexit and the 
longer-term effect on trade, cross-border data 
regulations and legislative arrangements. We 
continue to monitor this risk. 

We have identified unpredictable financial 
markets or fiscal developments as a principal 
risk, including evolving tax laws and the 
resolution of uncertainties relating to prior-year 
tax liabilities. Detailed narrative disclosures are 
contained in note 7 to the Group financial 
statements on pages 161 – 162, with further 
numeric disclosures for foreign exchange, 
interest rate and credit risk in notes 10, 15, 24 
and 30 respectively.

Critical estimates and judgments
The Group is subject to a number of risks and 
uncertainties which require us to make 
estimates and judgments. Areas involving 
significant uncertainty are:

Goodwill Goodwill represents 52% of total 
assets. We test for impairment of goodwill at 
least annually by performing a value-in-use 
calculation for each cash-generating unit 
(CGU), which is based on cash flow projections 
with assumptions updated for the impacts 
of COVID-19. 

Following our evaluation this year the carrying 
value of the Asia Pacific CGU has been reduced 
to its recoverable amount through recognition of 
a US$53m impairment charge. 

These estimates are, by nature, subject to 
uncertainty and the key assumptions used by 
each CGU, and sensitivities, are set out in note 
20 to the Group financial statements. 

Useful life of intangible assets Our business is 
subject to technological change and competition. 
We currently amortise non-acquisition 
intangibles over a period from three to ten 
years, with the average life being five years. If 
the useful life of our databases and internal 
use/internally generated software either 
increased or decreased by one year, the impact 
on the annual amortisation charge would be a 
decrease of US$53m or an increase of US$76m 
respectively. 

We have recognised an impairment charge in 
the year of US$33m which largely relates to an 
internally generated software asset identified 
as requiring impairment due to the planned 
upgrade of our technology estate.

Taxation We are subject to tax in numerous 
jurisdictions and have a number of open tax 
returns with various tax authorities. It can 
take many years to agree an outcome with 
a tax authority, as there are transactions in 
the ordinary course of business for which the 
ultimate tax determination is uncertain. Our 
key uncertainties relate to the deductibility of 
purchased goodwill, inter-company trading 
and financing. US$350m (2020: US$327m) is 

ROCE

2021

2020

2019

20182

2017

%

15.0

16.1

15.9

15.5

15.5

1  For definition of ROCE see ‘Non-GAAP measures’ on page 161. 
For FY21 the return used in the calculation of ROCE is based 
on Benchmark EBIT of US$1,386m and a Benchmark tax rate 
of 25.9%.

2   Restated for IFRS 15.

included in current tax liabilities in relation to 
these judgmental areas. If the resolution of all 
these uncertainties was ultimately adverse, 
we may be required to pay an amount of up to 
US$166m (2020: US$163m) in addition to that 
currently provided. Future tax charges and our 
effective tax rate may be affected by tax regime 
reforms in our key markets as well as resolution 
of open matters as we continue to bring our tax 
affairs up to date.

Deciding whether to recognise deferred tax 
assets is a financial judgment. Assets are only 
recognised when we consider it probable that 
they can be recovered based on forecasts of 
future profits, against which those assets may 
be utilised.

The Group is subject to challenge by the 
Brazilian and Colombian tax authorities on the 
deduction for tax purposes of goodwill 
amortisation. Further information on the 
contingency is provided in note 43 to the 
Group financial statements.

Pensions The Group is exposed to a number of 
risks inherent in defined benefit pension plans, 
as outlined in note 34(d) to the Group financial 
statements. The principal financial assumption 
used in determining the carrying value of 
pension assets/obligations is the real discount 
rate. If this rate increased/decreased by 0.1%, 
defined benefit obligations at 31 March 2021 
would change by approximately ± US$21m 
offset by a change in the fair value of plan 
assets of approximately ± US$20m.

Litigation There continue to be a number of 
litigation and other claims across all our major 
regions. We do not consider that the outcome of 
any such claims will have a materially adverse 
effect on our financial position. 

Experian plc Strategic report71

Exceptional items and other adjustments made to derive Benchmark PBT 
We make certain adjustments to derive Benchmark PBT. These are summarised in the table below. Note 6 to the Group financial statements explains the 
reasons for the exclusion from our definition of Benchmark PBT of Exceptional items and other adjustments made to derive Benchmark PBT.

Year ended 31 March
Exceptional items:
Profit on disposal of associate
Restructuring costs 
Impairment of intangible asset
Legal provisions movements
Net (credit)/charge for Exceptional items
Other adjustments made to derive Benchmark PBT:
Amortisation of acquisition intangibles
Impairment of goodwill
Acquisition and disposal expenses
Adjustment to the fair value of contingent consideration
Non-benchmark share of post-tax profit of associates
Interest on uncertain tax provisions
Financing fair value remeasurements
Net charge for other adjustments made to derive Benchmark PBT
Net charge for Exceptional items and other adjustments made to derive Benchmark PBT

2021 
US$m

2020 
US$m

(120)
50
27
8
(35)

138
53
41
1
(16)
11
(5)
223
188

–
–
–
35
35 

124 
–
39 
(4) 
(6)
14
111 
278 
313

Further information on Exceptional items is provided in note 14 to the Group financial statements on page 171.

Non-GAAP measures
We have identified and defined certain non-GAAP measures as the key measures used by management to assess the underlying performance of the 
Group’s ongoing businesses. The table below summarises these measures and there is a fuller explanation in note 6 to the Group financial statements 
on pages 160 to 161. 

Benchmark PBT

Profit before amortisation and impairment charges, acquisition expenses, Exceptional items, financing fair value 
remeasurements, tax (and interest thereon) and discontinued operations. It includes the Group’s share of continuing 
associates’ Benchmark post-tax results.

Benchmark EBIT

Benchmark EBITDA 

Benchmark PBT before net interest expense.

Benchmark EBIT before depreciation and amortisation.

Exited business activities

The results of businesses sold, closed or identified for closure during a financial year.

Ongoing activities

The results of businesses which are not disclosed as exited business activities.

Constant exchange rates

Results and growth calculated after translating both years’ performance at the prior year’s average exchange rates.

Total growth

This is the year-on-year change in the performance of Experian’s activities at actual exchange rates.

Organic revenue growth

This is the year-on-year change in the revenue of ongoing activities, translated at constant exchange rates, excluding 
acquisitions until the first anniversary of their consolidation.

Benchmark earnings 

Benchmark PBT less attributable tax and non-controlling interests. 

Total Benchmark earnings

Benchmark PBT less attributable tax.

Benchmark EPS

Benchmark earnings divided by the weighted average number of ordinary shares.

Benchmark operating cash flow

Benchmark EBIT plus amortisation, depreciation and charges for share-based incentive plans, less net capital 
expenditure and adjusted for changes in working capital, principal lease payments and the Group’s share of the 
Benchmark profit or loss retained in continuing associates. 

Cash flow conversion

Benchmark operating cash flow expressed as a percentage of Benchmark EBIT.

Return on capital employed (ROCE)

Benchmark EBIT less tax at the Benchmark rate divided by average capital employed, in continuing operations, over 
the year. Capital employed is net assets less non-controlling interests, plus/minus the net tax liability or asset and 
plus Net debt.

Experian plc Annual Report 2021Strategic report 
72

Risk management

Identifying and managing risk

Identifying and managing risk is key to our business. Doing so helps 
us deliver long-term shareholder value and protect our business, 
people, assets, capital and reputation.

Our risk management governance structure

Board

Sets our overarching risk appetite and ensures that we manage risks appropriately across the Group.  
The Board delegates oversight of risk management activities to the Audit Committee.

Audit Committee

Regularly monitors the principal risks and uncertainties identified by our risk assessment processes, with the 
strategies we have developed and the actions we have taken to mitigate them. Management also continually reviews 
the effectiveness of our risk management system and internal control systems, which support our risk identification, 
assessment and reporting.

Executive Risk Management Committee (ERMC)

Comprises senior Group executives, including the executive directors and the Company Secretary.  
It oversees how we manage global risks.

Risk Management Committees

Security and 
Continuity Steering 
Committee (SCSC) 

is a sub-committee of 
the ERMC. Its primary 
responsibility is to 
oversee management 
of global information 
security, physical security, 
and business continuity 
risks.

Assurance Steering 
Committee (ASC)

Tax and Treasury 
Committee

Global and Regional 
Strategic Project 
Committees

Regional  
Risk Management 
Committees (RRMC)

is a sub-committee of 
the ERMC and oversees 
the development and 
implementation of the 
Group’s assurance 
framework.

oversees management of 
financial risks, including 
tax, credit, liquidity, 
funding, market and 
currency risks.

oversee management of 
regional risks and feed 
up to the ERMC.

ensure that we 
appropriately resource 
our strategic projects, 
and that they are 
risk-assessed, and 
commercially and 
technically appraised. 
The committees’ 
conclusions are then 
considered by the 
Board or relevant Group 
Principal Operating 
Subsidiary for approval.

Group Operating Committee (OpCo) 

The Group Operating Committee comprises our most senior executives. Its remit includes identifying, debating  
and achieving consensus on issues involving strategy, risk, growth, people and culture, and operational efficiency.  
Its meetings generally focus on the key issues facing our Group.

Executive management

Our executive management takes day-to-day responsibility for implementing the Board’s policies on risk 
management and internal control. It designates who is responsible and accountable through the design and 
implementation of all necessary internal control systems, including policies, standards and guidance.

Experian plc Strategic report73

The Board is responsible for maintaining  
and reviewing the effectiveness of our risk 
management activities from a strategic, 
financial, and operational perspective.  
These activities are designed to identify and 
manage, rather than eliminate, the risk of 
failure to achieve business objectives or to 
successfully deliver our business strategy.

The risk management process is designed  
to identify, assess, respond to, report on and 
monitor the risks that threaten our ability to 
achieve our business strategy and objectives, 
within our risk appetite.

Our risk management process

We follow the Three Lines of Defence 
approach to risk management. Risks are 
owned and managed within the business  
and reviewed by our businesses at least 
quarterly. Global governance teams review 
risks and controls, including those relating  
to information security, compliance and 
business continuity. Global Internal  
Audit assesses our risks and controls 
independently and objectively. The results  
of these reviews feed into our reporting cycle, 
including through the risk management 
governance structure outlined opposite.

Risk categories
Strategic risk
–  Country/Political/ 

Economic
– Acquisition
– Competitor
– Business strategy
– Publicity

Financial risk
– Accounting
– Credit
– Liquidity
– Market
– Currency

Regulatory/
Compliance risk
– Regulated activities
– Privacy 
– Financial crime

Operational risk
– Technology 
–  Information security
– Physical security
– Continuity
– Third party
– People 
– Process

Step 1 
Risk identification 

  Consider key business 
objectives

   Identify principal risks

   Identify key controls

Step 2 
Risk assessment 

 Assess controls

  Estimate likelihood,  
impact and velocity

  Consider legal, reputation 
and conduct exposure

Step 3 
Risk response 

Step 4 
Risk reporting & monitoring

  Accept or remediate 
current risk and control 
environment

  Determine corrective  
action if needed

  Business unit and  
regional level

 RRMCs and ERMC

 Audit Committee

Three Lines of Defence

Audit Committee

Executive management / Risk Management Committees

First Line of Defence

Second Line of Defence

Third Line of Defence

  Lines of business (regional 
and global)

 Experian IT Services (EITS)

 Corporate functions

 Global Risk Management

  Global Security Office

 Compliance

 Business Continuity

 Physical Security

 Legal

 Global Internal Audit

All employees have First Line 
responsibilities

Governance teams have 
Second Line responsibilities

Global Internal Audit has 
Third Line responsibilities

Experian plc Annual Report 2021Strategic report 
 
 
74

Risk management
continued

Our risk profile
Our risk identification processes follow a dual 
approach:

 A bottom-up approach at a business unit or 
country level. This identifies the risks that 
threaten an individual business unit activity. 
To provide visibility of issues across the 
business, we consolidate these risks at a 
regional and global level, then escalate to  
the Risk Management Committees.
 A top-down approach at the global level.  
This identifies the principal risks that 
threaten the delivery of our strategy  
(see below). The diagram on this page 
summarises our principal risk profile and 
trends in the threat levels (on a net/residual 
risk basis) since the last reporting period. 
Compared to last year, the principal risks 
remain the same (we have removed ‘data 
ownership, access and integrity’ as a 
standalone risk due to overlap with other 
risks, and the associated risk information  
is covered in other risk descriptions). 

Our strategic focus areas
1   Make credit and lending simpler, faster  
and safer for consumers and businesses

2   Empower consumers to improve their 

financial lives

3   Help businesses verify identity and  

combat fraud

4   Help organisations in specialised vertical 

markets harness data and analytics to make  
smarter decisions

5   Enable businesses to find, understand  

and connect with audiences

Risk appetite
We assess the level of risk and our associated 
risk appetite to ensure we focus appropriately 
on those risks we face. We target risks for 
assessment based on gross risk and measure 
them based on net risk using a risk and control 
assessment methodology. We then prioritise 
them for mitigation. The Board and Audit 
Committee review the principal risks, of which 
there are currently nine, on an ongoing basis, as 
does the ERMC. The Board has defined risk 
appetites for certain principal risks that we face 
during the normal course of business. We use a 
variety of information sources to show if we are 
working within our tolerance for these risks and 
whether or not any of them require additional 
executive attention.

Our risk culture
The Board is committed to maintaining a 
culture that emphasises the importance of 
managing risk and encourages transparent  
and timely risk reporting. We work to align 
employees’ behaviours, attitudes and incentives 
with our risk appetite and other governance 
and risk management policies. Our risk 

Principal risk profile

Business conduct risk

Failure to comply with  
laws and regulations

Non-resilient IT/business 
environment

Undesirable investment  
outcomes
Dependence on highly  
skilled personnel

T
C
A
P
M

I

Adverse and unpredictable 
financial markets or fiscal 
developments
Loss or inappropriate use  
of data and systems
New legislation or changes  
in regulatory enforcement

Increasing competition

L I K E L I H O O D

Risk movement: 

 Increasing 

 Decreasing 

 Stable

governance process reinforces and facilitates 
appropriate ownership, accountability, 
escalation and management of our principal 
risks. This process includes: well-defined roles 
and responsibilities across our Three Lines  
of Defence model; assigning accountability  
for risk-taking when making key business 
decisions; documenting clear boundaries  
and behavioural expectations in policies and 
standards; and creating an environment that 
reinforces adherence and accountability.

Current areas of focus
Our risk landscape continues to change as both 
business and regulatory environments evolve. 
While COVID-19 has not led us to change our 
risk management framework or processes, we 
have ensured that the impacts of the pandemic 
are considered across all our principal risks. We 
make references to COVID-19 in future sections.

Our focus in the current year was to continue 
getting more proactive in the identification and 
management of our principal risks through a 
combination of best-in-class risk practices, 
greater engagement across the Three Lines of 
Defence and increased use of data and 
analytics. While we have made good progress in 
all these focus areas, we would expect similar 
areas of focus to continue in the upcoming 
fiscal year. We are currently undertaking an 
external review of our operational risk 
management programme to ensure it is 
keeping pace with our evolving risk profile. 

In addition to known principal risks, we continue 
to identify and analyse emerging ones, and 
discuss these, as appropriate, in different forums, 
including the ERMC and Audit Committee. 

Some of the emerging risks we are currently 
considering include:

 ESG matters: we continue to develop our ESG 
programme to address different aspects. 

The Group has committed to becoming 
carbon neutral in its own operations by 2030 
and has also developed its alignment to the 
Task Force on Climate-Related Financial 
Disclosures (TCFD) reporting framework. 
Experian will be required to report its 
environmental disclosure aligned to the TCFD 
framework from FY22 (Annual Report 2022) 
onwards, however our TCFD statement in 
this year’s annual report (see page 53) 
already covers most of the required TCFD 
disclosure. The Group has an Environmental 
Policy in place to address related matters, 
and an Environmental Management System 
(EMS) designed to ISO 14001 standards that 
allows us to measure and monitor our direct 
environmental impact. 

We continue to focus on People and Diversity 
matters, including setting gender targets (see 
page 49). We also continue to engage with 
investors and clients to address their 
expectations. 

 Accelerating privacy regulation: regulators 
are becoming more active in interpreting  
and enforcing privacy regulations across 
existing regulations, and proposing new and 
more stringent privacy regulations in others. 
We closely monitor these developments  
and interact with regulators, legislators and 
other stakeholders to provide input. 

Experian plc Strategic report 
 
75

An example of increased fraudulent activity is 
the incident we experienced in South Africa this 
year where we concluded an agreement for 
services with an individual fraudulently 
impersonating a representative of a legitimate 
company seeking access to marketing data. 
While no personal consumer credit, financial or 
banking information was shared by Experian 
and none of our infrastructure, systems or 
databases were compromised, this highlights 
the increased risks related to unauthorised 
access to data. In response to this incident, we 
provided support to affected consumers and 
businesses, engaged third parties to assist in 
our analysis and response, and have 
strengthened our organisational protocols and 
business processes to prevent this sort of fraud, 
including new client onboarding controls, new 
data transfer protocols, and organisational 
changes to increase our privacy compliance 
activities.

In response to cyber risks, we continue to 
enhance our protection, detection and response 
capabilities by strengthening our security 
policies, practices and training and continue to 
ensure that we apply them consistently across 
our regions and business units. We will continue 
investing in the tools, people, resources and 
initiatives necessary to maintain and improve 
our global information security programme.

With COVID-19 and while we consider our 
longer-term strategy for the future of work 
location, we continue to monitor the impact of 
most of our employees and third parties 
working remotely, including any potential 
exposure to vulnerabilities. We have taken 
technical measures to restrict, secure and 
monitor devices, and added compliance 
requirements for employees and third parties, 
especially those handling sensitive information.

Principal risks
The following pages summarise our principal 
risks and uncertainties with mitigating actions 
for each and related trends in the risk 
environment, as identified by the Board for the 
year ended 31 March 2021.

The list is not exhaustive and may change 
during the next financial year, as the risk 
landscape evolves.

COVID-19 continues to be a consideration in 
several of our principal risks. We continue to 
seek to mitigate the impact of COVID-19 and 
remain focused on the health, safety and 
well-being of our employees, clients and 
consumers.

In order to assess our Group’s viability, the 
directors focused on three principal risks  
that are critical to our success. These are 
summarised below and discussed in more 
detail in the Viability assessment section 
following the description of our principal risks.

 Loss or inappropriate use of data or  
systems leading to serious reputational  
and brand damage, legal penalties and  
class action litigation.
 Adverse and unpredictable financial markets 
or fiscal developments in one of our major 
countries of operation, resulting in significant 
economic deterioration, currency weakness 
or restriction.
 New legislation or changes in regulatory 
enforcement, changing how we operate  
our business.

Loss or inappropriate  
use of data and systems
We hold and manage sensitive consumer 
information that increases our exposure  
and susceptibility to cyber-attacks or other 
unauthorised access to data, either directly 
through our online systems or indirectly 
through our partners or third-party 
contractors.

Part of the viability assessment

Risk type 
– Operational

Risk movement 
Stable

Potential impact
Unauthorised access to consumer data could 
cause problems for consumers and result in 
material loss of business, substantial legal 
liability, regulatory enforcement actions and/or 
significant harm to our reputation. The impact 
of this risk, if it materialises, will typically be felt 
in the near term.

Examples of control mitigation

 We deploy physical and technological 
security measures, combined with 
monitoring and alerting for suspicious 
activities.
 We maintain an information security 
programme with strong governance for 
identifying, protecting against, detecting  
and responding to cyber security risks and 
recovering from cyber security incidents.
 We impose contractual security 
requirements on our partners and other third 
parties that use our data, complemented by 
periodic reviews of third-party controls.
 We maintain insurance coverage, where 
feasible and appropriate.

Responsibility
Our Global Security Office sets policies and 
standards related to the information security 
programme. Every employee is ultimately 
responsible for following security policies  
and protocols.

Changes this year
External cyber security threats to businesses 
continue to increase in number and scale. We 
have also seen an increase in fraudulent activity 
seeking access to data. In addition, the inherent 
risk level of data exposure has also increased, 
particularly with respect to data that has not 
traditionally been considered sensitive or 
‘personally identifiable’. 

Experian plc Annual Report 2021Strategic report76

Principal risks
continued

Adverse and unpredictable 
financial markets or fiscal 
developments
We operate globally and our results could  
be affected by global, regional or national 
changes in fiscal or monetary policies.

A substantial change in credit markets in  
the USA, Brazil or the UK could reduce  
our financial performance and growth 
potential in those countries.

We present our Group financial statements  
in US dollars. However, we transact 
business in a number of currencies. 
Changes in other currencies relative to  
the US dollar affect our financial results.  
A substantial rise in US, EU or UK interest 
rates could increase our future cost of 
borrowings.

We are subject to complex and evolving  
tax laws and interpretations, which may 
change significantly. These changes may 
increase our effective tax rates in the 
future. Uncertainty about the application  
of these laws may also result in different 
outcomes from the amounts we  
provide for.

We have a number of outstanding tax 
matters and resolving them could have  
a substantial impact on our financial 
statements, cash and reputation.

Part of the viability assessment

Risk type 
– Financial

Risk movement 
Increasing

Potential impact
The US, Brazilian and UK markets are 
significant contributors to our revenue.

A reduction in one or more of these consumer 
and business credit services markets could 
reduce our revenue and profit.

We benefit from the strengthening of currencies 
relative to the US dollar and are adversely 
affected by currencies weakening relative to it.

We have outstanding debt denominated 
principally in euros, pounds sterling and 
US dollars. As this debt matures, we may  
need to replace it with borrowings at higher  
interest rates.

Our earnings could be reduced and tax 
payments increased as a result of settling 
historical tax positions or increases in tax rates.

Adverse publicity around tax could damage  
our reputation.

1  World Bank, 5 January 2021.

The impact of this risk, if it materialises, will 
typically be felt in the short to long term.

Examples of control mitigation

 We have a diverse portfolio by geography, 
product, sector and client. We provide 
counter-cyclical products and services.
 We convert cash balances in foreign 
currencies into US dollars.
 We fix the interest rates on a proportion of 
our borrowings.
 We retain internal and external tax 
professionals, who regularly monitor 
developments in international tax and  
assess the impact of changes and  
differing outcomes.
 We review contingency plans in our key 
markets as to specific potential responses  
to evolving financial conditions. 

Responsibility
Our corporate and business unit finance 
functions monitor our external landscape,  
and interface with business units to develop 
and implement appropriate actions.

Changes this year
We continue to analyse the impact of potential 
economic downturn and associated actions, 
particularly in our key markets. Some of the 
underlying risk vectors are improving, while 
others have future uncertainty associated with 
them, as detailed below and so this will 
continue to remain an area of focus.

The global economy is expected to expand in 
the mid-single digits during 2021, following a 
contraction of 4.3% in 20201. This will likely 
positively impact areas of the business which 
experienced difficult trading conditions during 
the previous year.

We continue to perform analyses to understand 
the impact of changes in economic conditions 
on Group revenues and have considered 
different economic scenarios in our viability 
assessment. 

Serasa S.A. has been successful in its 
challenges against the Brazilian tax authorities 
for the deduction of the initial goodwill 
amortisation arising from its acquisition by 
Experian in 2007, however there are some 
remaining matters that are yet to be resolved.

The Colombian Tax Authority has raised a 
similar challenge on the deductibility of 
goodwill in respect of the 2014 and 2016 
tax years.

Historic UK tax disputes continue to be 
discussed with Her Majesty’s Revenue & 
Customs.

Any changes to the US, UK and Brazil corporate 
tax rates would result in a change to our 
effective tax rate and cash tax payments. In the 
USA, the new administration may consider tax 
reform proposals which could involve changes 
to the Tax Cuts and Jobs Act or the corporate 
federal income tax rate. In the UK, it has been 
announced that the corporation tax rate will 
increase from 19% to 25% from 1 April 2023. 
Experian continues to monitor these 
developments closely.

New legislation or changes  
in regulatory enforcement
We operate in an increasingly complex 
environment and many of our activities 
and services are subject to legal and 
regulatory influences. New laws, new 
interpretations of existing laws, changes  
to existing regulations and heightened 
regulatory scrutiny could affect how we 
operate. For example, regulatory 
interpretation of complex, principles-based 
privacy regulations could affect how we 
collect and process information for 
marketing, risk management and fraud 
detection. 

Part of the viability assessment

Risk movement 
Increasing

Risk type 
– Strategic
–  Regulatory/
Compliance
– Operational

Potential impact
We may suffer increased costs or reduced 
revenue resulting from modified business 
practices, adopting new procedures, 
self-regulation and litigation or regulatory 
actions resulting in liability, fines and/or 
changes in our business practices. The impact 
of this risk, if it materialises, will typically be  
felt in the short term.

Examples of control mitigation

 We use internal and external resources  
to monitor planned and realised changes  
in legislation.
 We educate lawmakers, regulators, 
consumer and privacy advocates, industry 
trade groups, our clients and other 
stakeholders in the public policy debate.
 Our global Compliance team has 
region-specific regulatory expertise and 
works with our businesses to identify and 
adopt balanced compliance strategies.
 We execute our Compliance Management 
Programme, which directs the structure, 
documentation, tools and training 
requirements to support compliance  
on an ongoing basis.

Experian plc Strategic report77

The proposed India Personal Data Privacy 
(PDP) Bill is still being analysed by a Joint 
Parliamentary Committee (JPC). At this point 
it is unclear whether the bill will be taken 
up or tabled, so there is no clarity on 
implementation dates.

Related to COVID-19, we continue to monitor for 
additional rules and regulations related to the 
reporting of data.

Failure to comply with  
laws and regulations
We hold and manage sensitive consumer 
information and we must comply with 
many complex privacy and consumer 
protection laws, regulations and 
contractual obligations.

Risk type 
–  Regulatory/
Compliance
– Operational

Risk movement 
Increasing

Potential impact
Non-compliance may result in material 
litigation, including class actions, as well as 
regulatory actions. These could result in civil  
or criminal liability or penalties, damage to  
our reputation or significant changes to parts  
of our business. The impact of this risk, if  
it materialises, will typically be felt in the  
near term.

Examples of control mitigation

 We maintain a compliance management 
framework that includes defined policies, 
procedures and controls for Experian 
employees, business processes, and third 
parties such as our data resellers.
 We assess the appropriateness of using data 
in new and changing products and services.
 We vigorously defend all pending and 
threatened claims, employing internal and 
external counsel to effectively manage and 
conclude such proceedings.
 We analyse the causes of claims, to identify 
any potential changes we need to make  
to our business processes and policies.  
We maintain insurance coverage, where 
feasible and appropriate.

Responsibility
Our Legal and Compliance functions work with 
our business units to understand the impact  
of relevant laws and regulations, including  
any regulatory interpretations and associated 
implications. Our business units put into place 
appropriate procedures and controls designed 
to ensure compliance.

Changes this year
We have faced increased regulatory scrutiny, 
and regulatory and government enquiries and 
investigations in several jurisdictions. The laws 
and regulations to which we are subject are 
complex, and in many cases principles-based. 
Compliance with these laws and regulations 
continues to get more challenging as 
interpretations may differ among regulators, 
and as changes in the regulatory environment 
evolve.

In the UK, the UK Information Commissioner’s 
Office (ICO) issued its final Enforcement Notice 
(EN) on 12 October 2020. We disagree with the 
ICO’s interpretation of the EU General Data 
Protection Regulation (GDPR) and have filed our 
appeal, which will be heard at the end of 
November 2021. We have also seen closer 
contact by the Financial Conduct Authority (FCA) 
during the COVID-19 pandemic. 

In the USA, we are subject to ongoing regulatory 
supervision by the Consumer Financial 
Protection Bureau (CFPB), and for some 
matters by other regulators such as the New 
York Department of Financial Services (DFS).

Over the past year, the number of US class 
action lawsuits have decreased slightly, 
however individual consumer cases are 
trending up. While we are managing the effects 
associated with these investigations and 
lawsuits, the cost of defending litigation is rising 
and consequently the risk of potential liability 
and impact on some parts of our business still 
remains significant.

Related to COVID-19, we continue to closely 
monitor call centre volumes and other 
indicators to ensure that we continue to adhere 
to statutory and regulatory deadlines. There is a 
potential for increased regulatory investigations 
and/or litigation if any capacity constraints on 
our side or at data providers result in missing 
statutory deadlines, such as for disputes.

Responsibility
Our Legal, Government Affairs and Compliance 
functions work with our business units to 
understand the impact of relevant laws  
and regulations, including any regulatory 
interpretations and associated implications.  
The business units put into place appropriate 
procedures and controls designed to 
ensure compliance.

Changes this year
New laws, new interpretations of existing laws, 
changes to existing regulations and regulatory 
scrutiny continue to be considered and 
introduced, with a global focus on privacy and a 
general trend towards more consumer control 
over data. Many of these laws and regulations 
are complex and principles-based, leading to 
actual and potential differences in how 
regulations are interpreted and enforced after 
they become effective in many of the 
jurisdictions we operate in. In some cases these 
differences in interpretations may have to be 
decided in the courts.

We highlight some significant updates below:

In the USA, California voters recently approved a 
ballot initiative to enact the California Privacy 
Rights Act (CPRA). The CPRA will become 
effective on 1 January 2023, with the California 
Consumer Privacy Act (CCPA) remaining in 
effect through that date. The CPRA further 
enhances the CCPA by creating a new privacy 
regulatory agency with expanded enforcement 
and rulemaking authority, new consumer rights 
of data correction, expansion of opt-out rights, 
and increased disclosures and opt-out rights 
regarding sensitive information, among other 
requirements. We are compliant with the CCPA. 
Several other states are progressing privacy 
legislation, with Virginia passing the Consumer 
Data Protection Act (VDPA) in March 2021. More 
states are expected to enact privacy laws before 
a national privacy standard may be established. 
In the meantime, divergence in state laws may 
have an impact on products and services.

In Brazil, the general data protection law (LGPD) 
has been effective since September 2020. While 
we have implemented our rigorous compliance 
programme based on the principles outlined in 
the law, we have already seen some different 
regulatory interpretations of these principles 
and how they relate to our Marketing Services 
business under LGPD. Open banking is under 
implementation in Brazil and the Central Bank 
is progressing discussions internally and with 
authorised private sector entities to define legal 
and technical aspects.

In South Africa, Experian remains on track in 
implementing its readiness programme for full 
compliance with the Protection of Personal 
Information Act (POPIA) ahead of the 12-month 
implementation grace period, which ends on 
1 July 2021. 

Experian plc Annual Report 2021Strategic report78

Principal risks
continued

Non-resilient IT/business 
environment
Delivery of our products and services 
depends on a number of key IT systems 
and processes that expose our clients, 
consumers and businesses to serious 
disruption in the event of systems or 
operational failures.

Risk type 
– Operational

Risk movement 
Stable

Potential impact
A significant failure or interruption could have  
a materially adverse effect on our business, 
financial performance, financial condition  
and reputation. The impact of this risk, if  
it materialises, will typically be felt in the  
near term.

Examples of control mitigation

 We maintain a significant level of resilience  
in our operations, designed to avoid material 
and sustained disruption to our businesses, 
clients and consumers.
 We design applications to be resilient  
and with a balance between longevity, 
sustainability and speed.
 We maintain a global integrated business 
continuity framework that includes 
industry-appropriate policies, procedures 
and controls for all our systems and related 
processes, as well as ongoing review, 
monitoring and escalation activities.
 We duplicate information in our databases 
and maintain back-up data centres.

Responsibility
Our corporate and business technology teams, 
assisted by the Business Continuity function,  
are responsible for maintaining appropriate 
primary and back-up infrastructure to  
minimise disruption. 

Changes this year
Throughout this year we experienced isolated 
events that tested our plans and processes.

From an operational resiliency standpoint, 
including related to the impact of COVID-19, we 
continue to closely monitor our infrastructure 
and processes to manage our commitments to 
clients, consumers and regulators.

In addition, we provide training to our key 
responders and carry out periodic exercises to 
validate that our procedures are fit for purpose. 
We have designed our applications using a 
‘build anywhere, deploy anywhere’ strategy, to 
support portability and maximum resilience. 
Our approach to asset lifecycle management 
helps ensure that we retire and replace our 
technology in a timely fashion.

A global initiative continues progress to 
maximise business value and maintain 
leadership through accelerated technology 
transformation.

Business conduct risk
Our business model is designed to create 
long-term value for people, businesses  
and society, through our data assets  
and innovative analytics and software 
solutions. Inappropriate execution of our 
business strategies or activities could 
adversely affect our clients, consumers  
or counterparties.

Risk type 
– Strategic 
– Operational

Risk movement 
Stable

Potential impact
Consumers or clients could receive 
inappropriate products or not have access to 
appropriate products, resulting in material  
loss of business, substantial legal liability, 
regulatory enforcement actions or significant 
harm to our reputation. The impact of this risk, 
if it materialises, will typically be felt in the  
short term.

Examples of control mitigation

 We maintain appropriate governance and 
oversight through policies, procedures and 
controls designed to safeguard personal 
data, avoid detriment to consumers, provide 
consumer-centric product design and 
delivery, and effectively respond to enquiries 
and complaints. 
 The above activities also support a robust 
conduct risk management framework.
 We enforce our Global Code of Conduct, 
Anti-Corruption Policy and Gifts and 
Hospitality Policy. If we believe employees  
or suppliers are not following our conduct 
standards, we will investigate thoroughly and 
take disciplinary action where appropriate.

Responsibility
Our Compliance function sets policies and 
standards, including the Code of Conduct. All 
employees are accountable for understanding 
and following our conduct standards. 

Changes this year
Regulators have continued to put public trust 
and consumer and investor protection at the 
centre of their mission statements and have 
promoted prudent conduct risk management.

We periodically evaluate our policies and other 
protocols to ensure that we stay up to speed 
with external and internal expectations.

Related to COVID-19, we continue to take 
industry-leading positions designed to protect 
and educate consumers, as well as to promote 
the responsible reporting of data, with 
appropriate safeguards, in order to help the 
economic recovery from the crisis.

Dependence on highly  
skilled personnel
Our success depends on our ability to 
attract, motivate and retain key talent  
while also building future leadership.

Risk type 
– Operational

Risk movement 
Stable

Potential impact
Not having the right people could materially 
affect our ability to service our clients and  
grow our business. The impact of this risk,  
if it materialises, will typically be felt in the  
long term.

Examples of control mitigation

 In every region, we have ongoing 
programmes for recruitment, personal and 
career development, and talent identification 
and development.
 As part of our employee engagement 
strategy, we conduct periodic employee 
surveys. We track progress against our action 
plans.
 We offer competitive compensation and 
benefits and review them regularly.
 We actively monitor attrition rates, with a 
focus on individuals designated as high  
talent or in strategically important roles.

Experian plc Strategic report79

Responsibility
Our business units work with the Human 
Resources function to set and implement  
talent management strategies.

Changes this year
We continue to take steps to effectively manage 
our ability to attract, develop and retain 
employee talent and believe our mitigation 
efforts have stabilised the overall risk to 
Experian.

We continue to transform our Talent Acquisition 
proposition to better attract talent to Experian. 
We have embedded mobile-enabled technology, 
introduced candidate experience surveys at 
different stages of the hiring and onboarding 
process, significantly enhanced our presence 
on social media, implemented key performance 
indicators for recruiters and continue to upskill 
our capability within the Talent Acquisition 
team.

We monitor employee engagement through a 
variety of channels and have been 
implementing the action plans from our 
periodic surveys. In addition to high response 
rates, our latest surveys continue to show 
strong engagement and enablement scores.

Voluntary attrition rates are stable but continue 
to be a focus.

Significant activity in the DEI space prevails 
with senior executives taking up Sponsor roles 
for key areas of our DEI strategy, including 
setting gender and ethnicity targets. 

With COVID-19, we have kept the health and 
safety of our employees as the primary 
consideration of our pandemic response. Most 
of our employees are still working remotely. An 
effort is underway to determine our strategy for 
work arrangements in the future. We expect 
this to be guided by a consistent global 
framework and principles, with local flexibility 
around the approach to account for legal and 
cultural nuances. 

Increasing competition
We operate in dynamic markets such as 
business and consumer credit information, 
decisioning software, fraud, marketing,  
and consumer services. Our competitive 
landscape is still evolving, with traditional 
players reinventing themselves, emerging 
players investing heavily and new entrants 
making commitments in new technologies 
or approaches to our markets. There is a 
risk that we will not respond adequately to 
such disruptions or that our products and 
services will fail to meet changing client 
and consumer preferences.

Risk type 
– Strategic

Risk movement 
Stable

Potential impact
Price reductions may reduce our margins and 
financial results. Increased competition may 
reduce our market share, harm our ability to 
obtain new clients or retain existing ones, affect 
our ability to recruit talent and influence our 
investment decisions. We might also be unable 
to support changes in the way our businesses 
and clients use and purchase information, 
affecting our operating results. The impact of 
this risk, if it materialises, will typically be felt  
in the long term.

Examples of control mitigation

 We continue to research and invest in  
new data sources, analytics, technology, 
capabilities and talent to deliver our  
strategic priorities.
 We continue to develop innovative new 
products that leverage our scale and 
expertise and allow us to deploy  
capabilities in new and existing markets  
and geographies.
 We use rigorous processes to identify and 
select our development investments, so we 
can efficiently and effectively introduce new 
products and solutions to the market.
 Where appropriate, and available, we make 
acquisitions, take minority investments and 
enter into strategic alliances to acquire new 
capabilities and enter into new markets.

Responsibility
Our Corporate Development and Experian 
Ventures teams, as well as our business units, 
monitor the competitive landscape in order to 
develop and implement appropriate actions.

Changes this year
We are proactive in our efforts to evaluate 
competitors and markets, and pursue 
investments and enhancements to our data, 
analytics, technology and capabilities where 
appropriate, available and feasible.

Traditional competitors continue to pursue 
differentiated data assets, adjacent vertical 
expansion, and new geographic markets. In the 
Consumer Services space, other firms have 
become bigger competitors in recent years as 
we have expanded in areas such as digital 
marketplaces and identity protection. We feel 
confident in Experian’s relative position and 
competitive advantages, but the broader 
landscape continues to evolve.

There is a long-term competitive risk to 
consider related to newer entrants building 
information networks based on consumer data. 
While some of them may not be trying to build a 
credit bureau or fraud business per se, this is 
not many degrees away from our core business 
and is being closely monitored.

Certain governments and central banks in 
countries where we have credit bureaux are 
collecting loan data from banks, principally for 
systemic risk analysis, though some may share 
individual loan data with lenders, which has the 
potential to compete with some of our credit 
reference data services. The timing and 
whether any government agencies choose to go 
this route is uncertain. 

In India, the Reserve Bank of India (RBI) had 
announced plans to establish a Public Credit 
Registry (PCR) in 2018. The full extent of 
competition with private credit bureaux in India 
is uncertain at this point. 

In the USA, there have been references to the 
potential formation of a government-owned 
credit bureau, though there have been no actual 
proposals to establish such a bureau. 

With COVID-19, we continue to engage with our 
clients to help them navigate risk decisions, 
such as lending, in the current environment 
of economic uncertainty.

Experian plc Annual Report 2021Strategic reportResponsibility
Our Corporate Development and Experian 
Ventures teams, as well as our business units, 
monitor the investments we make to ensure 
outcomes are in line with expectations.

Changes this year
We have refreshed policies and standards that 
apply minimum requirements to our acquisition 
and integration processes, including enhanced 
information security requirements.

We are analysing competitive threats to our 
business model and will take advantage of 
acquisitions, investments and strategic 
partnerships, and invest in new technologies 
where appropriate.

Related to COVID-19, we continue to closely 
monitor our acquisition pipeline. We are closely 
engaged with each of our minority investments 
to offer guidance and advice and, where 
appropriate, are providing commercial offerings 
that may be helpful to these companies. In 
addition, we continue to research any available 
opportunities for investment.

80

Principal risks
continued

Undesirable investment 
outcomes
We critically evaluate, and may invest in, 
equity investments and other growth 
opportunities, including internal 
performance improvement programmes. 
To the extent invested, any of these may 
not produce the desired financial or 
operating results.

Risk type 
– Strategic 
– Operational

Risk movement 
Stable

Potential impact
Failure to successfully implement our key 
business strategies could have a materially 
adverse effect on our ability to achieve our 
growth targets.

Poorly executed business acquisitions or 
partnerships could result in material loss  
of business, increased costs, reduced  
revenue, substantial legal liability, regulatory 
enforcement actions and significant harm to 
our reputation.

The impact of this risk, if it materialises, will 
typically be felt in the long term.

Examples of control mitigation

 We analyse competitive threats to our 
business model and markets.
 We carry out comprehensive business 
reviews.
 We perform comprehensive due diligence 
and post-investment reviews on acquisitions 
and investments.
 We employ a rigorous capital allocation 
framework.
 We design our incentive programmes to 
optimise shareholder value through delivery 
of balanced, sustainable returns and a sound 
risk profile over the long term.

Experian plc Strategic reportViability and going concern

81

Going concern
Our going concern assessment focuses  
mainly on immediately available sources of 
liquidity to fund our anticipated trading pattern, 
plus anticipated acquisition spend, returns to 
shareholders and capital investment, ensuring 
we always maintain a comfortable margin of 
headroom in case of the unexpected. As is now 
best practice, we also perform a review of 
factors that might indicate the beginnings of 
going concern issues, and have found none.

Viability
Our viability assessment focuses mainly on  
the expected future solvency of the Group in the 
face of more severe, but plausible, unexpected 
events. We use the going concern modelling as 
a base, and layer on the effects of downside 
scenarios to assess the magnitude and 
practicality of measures we could take to 
continue to trade in the face of such events.  
We are not expecting the current economic 
environment, under any plausible scenario,  
to develop into a scenario that could threaten 
our viability.

In the last year, the Group has demonstrated  
its resilient business model and diverse 
strategy, both of which are described within  
the Strategic report. They exemplify our 
underlying purpose to create a better tomorrow, 
how we create value for our stakeholders and 
communities, and how our data and analytics 
are helping address the changing needs of 
consumers and businesses. Our strategy has 

enabled our business to grow and achieve  
good financial results consistently over the last 
decade, despite changes both in the economic 
cycle and in our senior leadership team.

We consider current-year business 
performance and our future prospects by 
conducting a regular cycle of strategic planning, 
budgeting and forecasting. These processes 
appraise revenue, Benchmark EBIT, cash flows, 
dividend cover, committed and forecast funding, 
liquidity positions and other key financial ratios, 
including those relevant to maintaining our 
investment-grade credit ratings.

This year, despite our resilient and better-than-
expected performance in the face of the 
pandemic and its associated global economic 
downturn, in addition to our usual modelling, we 
have performed a stress test to anticipate the 
impacts of a prudent assumption of a 5% 
decline in Benchmark EBIT year-on-year.

Assessment period
There are a wide variety of time horizons 
relevant to managing our business and some  
of these are highlighted in the chart below. In 
conducting our viability assessment we have 
focused on a three-year timeline because we 
believe our three-year financial planning 
process provides the strongest basis for 
reviewing the outlook for our business  
beyond the current financial year.

Time horizons affecting prospects

1 year

2 years

3 years

5 years

10 years +

Detailed budgets

Financial plan including cash 
flow forecasts

Medium-term 
financing 
– revolving credit

Long-term 
financing – bonds

Typical service life of data assets

Investment appraisal – acquisitions and organic

Share incentive plans

IT systems development

Management 
succession 
planning

Pensions

The assessment process and  
key assumptions
While we assess our prospects through  
various parts of our planning cycle, we 
specifically review our three-year growth 
expectations and the external environment as 
part of the annual strategic planning process. 
The Board participates in this review, using the 
January Strategy meeting as a focal point. We 
then develop our detailed annual budget, 
together with an update to the financial plan  
for the two subsequent years.

Current economic outlook
COVID-19 presents a challenging context  
for accurate forecasting. We have again 
supplemented our normal corporate plan 
process with a number of scenarios reflecting 
the impact of the pandemic in our key business 
territories across a range of severities. Some 
countries and businesses may be more heavily 
affected by the pandemic than others, in 
longevity and scale. In many of the markets for 
our services, demand is related to employment 
levels and other economic factors. We used 
the most severe of these scenarios, which 
equates to a 5% decline in Benchmark EBIT 
year-on-year, to stress test the base year of 
our model, with our strategic plan growth 
rates thereafter. 

Additionally, we assume the Group continues 
to achieve strong cash flow conversion, and 
maintains its investment-grade credit rating 
such that funding in the form of capital markets 
debt, committed bank borrowing facilities 
or alternatives is available in all plausible 
market conditions.

We assume effective tax rates to be broadly 
stable (before the impact of any changes 
of legislation) over the medium term.

Assessment of viability
The Group continues to be subject to its 
principal risks, which we have reassessed in 
the light of COVID-19 (see the principal risks 
section in the Strategic report). 

To assess the Group’s resilience to adverse 
outcomes, its forecast performance over 
the three-year period – including capital 
expenditure, costs of acquisitions and returns 
to shareholders – was sensitised to reflect 
a series of scenarios based on the Group’s 
principal risks. This assessment included a 
reasonable worst-case scenario in which the 
Group’s principal risks manifest to a ‘severe 
but plausible’ level. The assessed risks for 
which the impacts were applied in aggregate, 
are shown overleaf.

Experian plc Annual Report 2021Strategic report82

Viability and going concern
continued

Principal risk

Impact modelled

The loss or inappropriate use of data or 
systems, leading to serious reputational 
and brand damage, legal penalties and 
class action litigation.

Adverse and unpredictable financial 
markets or fiscal developments in one or 
more of our major countries of operation, 
resulting in significant economic 
deterioration, currency weakness 
or restriction.

New legislation or changes in regulatory 
enforcement, changing how we operate  
our business.

Expected future solvency
The Group had:

    undrawn committed bank borrowing 
facilities of US$2.7bn at 31 March 2021 

    only one borrowing facility covenant, 
requiring Benchmark EBIT to exceed three 
times net interest expense before financing 
fair value remeasurements (as at 31 March 
2021 our cover is 11 times)

 Benchmark operating cash inflows of 
US$1.5bn and interest expense of  
US$0.1bn for FY21.

 For this, we assessed the maximum 
credible extent of a data breach and 
modelled the likely financial impacts 
through loss of revenue, dispute and 
regulatory actions, and the costs of 
remediation.

 For this, we assessed the possible range of 
outcomes, beyond our base case, due to 
the COVID-19 pandemic.

 For this, we assessed the maximum 
credible extent of simultaneous legal 
actions in two of our core markets and 
modelled the likely financial impacts after 
potential insurance recoveries.

Our modelling shows that:

 under our continued COVID-19 stress test 
scenario, which assumes a 5% decline 
in Benchmark EBIT year-on-year, with 
associated reductions in cash flow, we 
would be able to maintain the significant 
majority of our undrawn committed bank 
borrowing facilities

 under our harshest ‘severe but plausible’ 
scenario we would comfortably maintain 
sufficient undrawn borrowing capacity and 
satisfy all borrowing facility covenants

 further significant headroom could be  
made available by scaling back capital 
investment or operating expenditure

 in all scenarios our debt covenants 
would be comfortably satisfied.

The results of the stress-testing show that,  
due to our diversified nature – which includes 
significant counter-cyclical protection, the 
resilience of the core business, its substantial 
free cash flows and its strong investment-
grade credit rating – we would withstand the 
considered scenarios were these to occur 
during the forecast period, despite the 
impacts of COVID-19.

Viability statement
Based on their assessment of prospects and 
viability, the directors confirm that they have 
a reasonable expectation that the Group will 
be able to continue in operation and meet its 
liabilities as they fall due over the three-year 
period ending 31 March 2024. Looking further 
forward, the directors have considered whether 
they are aware of any specific relevant factors 
beyond the three-year horizon that would 
threaten the long-term financial stability of  
the Group over a ten-year period and have 
confirmed that, other than any residual 
uncertainty surrounding COVID-19, the effects 
of which have been considered in the analysis, 
they are not aware of any.

Strategic report
This Strategic report was approved by a duly 
authorised committee of the Board of directors 
on 18 May 2021 and signed on its behalf by:

Charles Brown
Company Secretary

18 May 2021

Experian plc Strategic reportExperian plc Annual Report 2021

83

Governance

In this section

84  Chairman’s introduction

86  Board of directors

88  Corporate governance report

99 

 Nomination and Corporate 
Governance Committee report

104  Audit Committee report

111   Report on directors’ 
remuneration

135  Directors’ report

Governance84

Chairman’s introduction

Good corporate governance  
is at the heart of our business

Mike Rogers
Chairman

On behalf of the Experian Board,  
I am delighted to present the 
Corporate governance report for 
the year ended 31 March 2021. 

The aim of the report is to provide 
an overview of the Group’s 
governance framework and the 
Board’s approach to maintaining 
good corporate governance 
during this challenging year, as 
well as summarising the work of 
the Board and its committees in 
discharging their duties and 
responsibilities. 

During the year, the Board:

 considered the payment of dividends; 

 balanced business performance and 
shareholder interests; 

 approved the issue of debt securities and a 
funding plan for the financial year; 

 considered an update on workforce pay and 
policies from George Rose, our Remuneration 
Committee Chairman, following his meeting 
with the UK and Ireland People Forum; 

 consulted with shareholders on our new 
Remuneration Policy (which received a 
95.34% favourable vote at the Annual 
General Meeting in July 2020), and

 considered a number of important strategic 
acquisitions in North America, Latin America 
and EMEA.

The Chief Executive Officer, Company Secretary 
and I regularly evaluated possibilities for the 
Board to meet in person during the year. 
However, as in many areas of all our business 
and personal lives, the Board embraced 
technology and all Board and committee 
meetings were held using video. Although not 
ideal, there was no deterioration in the 
engagement of the Board, nor in the quality of 
debate, challenge and discussions as we 
worked (and continue to work) to ensure good 
corporate governance, oversight and 
monitoring during the continuing pandemic. 
Equally, the pandemic has not impacted the 
commitment that our directors have to the 
Experian Board – our directors had 100% 
attendance at Board and committee meetings 
held during the year. 

As discussed at the January 2021 strategy 
presentations, Experian and the Board can  
be proud of the resilience of the business and 
the ingenuity shown by our employees, in a 
situation where the work environment and 
expectations underwent a rapid change, and 
where the way we engage with employees, 
clients, suppliers, regulators and other 
stakeholders had to be reoriented practically 
overnight. Experian was proud to put its people 
first in its response to the pandemic and, from  
a cultural perspective, our people have been 
pleased with the ability to be productive in their 
roles, the communications regarding COVID-19 
and the support from managers. 

One of the positive things from the pandemic 
was how Experian demonstrates the critical 
role it plays in society, helping people, 
governments and businesses. As the pandemic 
continues, and as we think about new ways  
of working, the Board will continue to partner 
closely with management to safeguard our 
employees, customers, communities and our 
business to ensure Experian is in the best 
possible place to move forward once the 
pandemic has passed. 

As Chairman, one of my key roles is to ensure 
that the Board and Experian continue to have 
high standards of corporate governance while, 
at the same time, establishing and continually 
developing the right controls to provide the 
Board with the appropriate level of oversight 
and assurance. By having a sound corporate 
governance framework, we can ensure 
effective and efficient decision-making, and  
the right balance of knowledge, diversity, skills, 
experience and challenge to monitor and 
manage the risks we face. 

COVID-19 pandemic
In the 2020 Annual Report, published in June 
2020, I observed that the last time the Experian 
Board had all physically met was January 2020, 
and that none of us could have imagined how 
the world would change in the months 
following the start of the pandemic. Sadly, 
similar conditions apply one year on and, while 
the roll-out of vaccines provides some hope, the 
pandemic is not over yet. 

In what has been a challenging global 
environment, the Board had a busy year, 
including COVID-19 focused meetings at the 
height of the crisis and increased review of 
financial and operational performance. 

Experian plc Governance85

Provision 38 – the Company is largely 
compliant with this provision. The area of partial 
compliance relates to alignment of pension 
contribution rates of the executive directors 
with the wider workforce. The rate for our 
US-based executive director is already aligned 
with the wider US workforce, and the rates for 
our two UK-based executive directors are 
already aligned with those available to other 
senior UK employees. The rates for any new 
UK-based director would immediately be 
aligned with the wider workforce, and the rates 
for our two existing UK-based executive 
directors will be aligned with the wider UK 
workforce by the end of 2022, following the 
required amendments to contractual 
arrangements.

Experian corporate website
The website www.experianplc.com 
contains additional information about our 
corporate governance:

 Terms of reference of the principal 
Board committees 

 The schedule of matters reserved  
to the Board 

 The Chairman’s and the CEO’s split 
of duties, and the duties of the Senior 
Independent Director 

 The Company’s memorandum and 
articles of association

 Details of AGM proxy voting by 
shareholders, including votes withheld.

Board composition and succession
The Nomination and Corporate Governance 
Committee continues to lead the process for 
Board appointments, and ensures that plans 
are in place for orderly Board and senior 
management succession. During the year,  
on the recommendation of the Committee, 
Alison Brittain was appointed as a non-
executive director. We were delighted to 
welcome Alison to the Board, albeit virtually, 
and she brings over 25 years' senior 
management experience in major financial 
institutions, alongside five years as the  
Chief Executive of a FTSE 100 leisure business 
with UK and growing international operations. 
The Company Secretary and I ensured that a 
tailored induction programme was put together 
for Alison. This was again provided virtually by 
global executives, and was well received. The 
Committee also recommended the appointment 
of Jonathan Howell to the Board on 1 May 2021. 
Key attributes that Jonathan brings to the 
Board include a wealth of financial, strategic, 
technology and regulatory expertise, 
encompassing both Business-to-Business 
(B2B) and Business-to-Consumer (B2C), which 
is of significant benefit to Experian. 

The Committee’s work during the year also 
included agreement on certain key Board 
composition and succession considerations, 
including areas of focus for future non-
executive director recruitment, continued focus 
on diversity and the recruitment of 
non-executive directors who are serving 
executives, and the preferred timing of 
non-executive recruitment including of potential 
successors to the Audit and Remuneration 
Committee Chairmen. 

 There is more detail on Board composition  
and succession beginning on page 100. 

Board evaluation 
A key element of good governance is an  
annual evaluation to ensure that the Board, its 
committees and Board members are continuing 
to operate and perform effectively. The UK 
Corporate Governance Code (the Code) 
recommends (and the Board supports) an 
external evaluation every three years. A 
comprehensive and externally facilitated Board 
evaluation took place last year. This year, our 
Board evaluation was an internal one which (in 
line with our agreed three-year cycle) 
concentrated on progress on last year’s areas 
of focus and the resulting actions, as well as 
agreeing new areas of focus for the coming 
year. The evaluation provided the Board with the 
assurance that actions from the external 
evaluation, including around Board succession, 
were progressing well, and the Board 
concluded that it was operating effectively.  

The evaluation process also allowed the Board 
to identify opportunities for it to further improve 
its effectiveness. You will read later about the 
results of the evaluation and the areas of focus 
that we have agreed.

Conclusion
I hope you find this Corporate governance 
report helpful in understanding the 
arrangements and processes we have in place 
at Experian, and what we have done in terms of 
the recommendations of the Code.

Even though it has been a challenging year, and 
the COVID-19 pandemic continues to impact our 
business, I believe that the Board is well placed 
to provide the strategic oversight and 
stewardship required to ensure that Experian 
continues to deliver long-term sustainable 
success.

The 2021 Annual General Meeting will be  
held on 21 July 2021. Further details will be 
published in the Notice of Annual General 
Meeting, which has been sent or made available 
to shareholders, and is also available on the 
Company’s website, www.experianplc.com.

Statement of compliance
The Board is committed to the highest 
standards of corporate governance and, for the 
year ended 31 March 2021, other than one 
element of Provision 38 in relation to alignment 
of pension contribution rates (as explained 
below), the Company complied with all the 
provisions of the UK Financial Reporting 
Council’s (FRC’s) UK Corporate Governance 
Code (as published in July 2018), the UK 
Financial Conduct Authority’s (FCA’s) Disclosure 
Guidance and Transparency Rules sourcebook 
sections 7.1 and 7.2 (which set out certain 
mandatory disclosure requirements), the FCA’s 
Listing Rules 9.8.6R, 9.8.7R and 9.8.7AR which 
include the ‘comply or explain’ requirement and, 
on a voluntary basis, the UK Department for 
Business, Energy and Industrial Strategy (BEIS) 
Directors’ Remuneration Reporting Regulations 
and Narrative Reporting Regulations. These 
documents are publicly available as follows: 

 The Code can be found at www.frc.org.uk 

 The FCA’s Disclosure Guidance and 
Transparency Rules sourcebook as well  
as Listing Rules can be found at www.
handbook.fca.org.uk 

 The BEIS Directors’ Remuneration Reporting 
Regulations and Narrative Reporting 
Regulations can be found at www.gov.uk.

In addition, the FRC Guidance on Risk 
Management, Internal Control and Related 
Financial and Business Reporting can be found 
at www.frc.org.uk.

Experian plc Annual Report 2021Governance 
86

Board of directors

Code principle
Board Leadership

Nm

Re

Mike Rogers (56) 
Chairman

Brian Cassin (53) 
Chief Executive Officer 

Lloyd Pitchford (49)
Chief Financial Officer 

Appointed to the Board as Chief Financial 
Officer on 30 April 2012, and as Chief Executive 
Officer on 16 July 2014.

Other current roles: Brian is a non-executive 
director of J Sainsbury plc and sits on its Audit 
and Nomination Committees. 

Skills and contribution: Brian brings strong 
leadership, a clear view of strategic objectives 
and decisive management skills to this role. He 
has strong financial and commercial acumen 
and a broad range of operational competencies. 
His non-executive role augments his strong 
board-level experience. 

Experience: Brian was previously the  
Chief Financial Officer of Experian and, before 
that, Managing Director at Greenhill & Co. He 
has also held various senior roles at Baring 
Brothers International and the London  
Stock Exchange.

Appointed to the Board on 1 October 2014. 

Other current roles: Lloyd is a non-executive 
director (and chairs the Audit Committee) of 
Bunzl plc. 

Skills and contribution: Lloyd is a qualified 
accountant. He holds an MBA and has deep 
financial and strategic experience, built up 
through a career working in complex, 
growth-oriented, global organisations, across a 
range of industries and responsibilities. He 
brings additional perspectives to Experian from 
his non-executive role with Bunzl plc. 

Experience: Before joining Experian, Lloyd held 
a wide portfolio of finance and operational 
responsibilities: as Chief Financial Officer of 
Intertek Group plc; in senior finance positions 
(including Group Financial Controller) at BG 
Group plc; and in financial and commercial 
roles at Mobil Oil.

Appointed to the Board on 1 July 2017, and as 
Chairman (and Chairman of the Nomination and 
Corporate Governance Committee) on 24 July 
2019.

Other current roles: Mike is a non-executive 
director of NatWest Group plc (he chairs its 
Group Sustainable Banking Committee, and sits 
on the Group Performance and Remuneration 
Committee) and is the non-executive Chairman 
of Aegon UK (and certain of its regulated 
subsidiaries). 

Skills and contribution: Mike brings over 30 
years of banking and financial services 
experience, with a reputation for strategic 
insight and focused execution. His current and 
previous board-level experience, both executive 
and non-executive, is of huge value to the 
Experian Board.

Experience: Mike was Group Chief Executive 
Officer of LV= Group from 2006 until 2016, 
during which time he grew the organisation  
into a significant player in the life and general 
insurance market. Before that, Mike was with 
Barclays plc for more than 20 years, holding  
a number of senior roles, most recently as 
Managing Director, UK Retail Banking. He was 
previously a non-executive director of the 
Association of British Insurers.

Au Nm Re

Au Nm Re

Au Nm Re

*

Caroline Donahue (60)
Non-executive director

Appointed to the Board on 1 January 2017. 

Other current roles: Caroline is on the Board of 
GoDaddy Inc., Emerge America, and the 
Computer History Museum. She is also on the 
Executive Committee of Northwestern C100, 
and is a mentor for She-Can. 

Skills and contribution: Caroline brings 
extensive experience of international markets 
and technology as well as knowledge of 
consumer sales and marketing, innovation and 
consumer-centricity. The Board also benefits 
from her insight and extensive experience in 
mass-market, digital, multi-channel and 
Business-to-Consumer (B2C) distribution, 
marketing, and brand and sales management. 

Experience: Caroline previously held roles at 
Intuit where she was Executive Vice President, 
Chief Marketing and Sales Officer; Senior Vice 
President, Sales and Channel Marketing; and 
Vice President and Director of Sales. She also 
held sales and channel management roles at 
Knowledge Adventure, NeXT Computer and 
Apple, Inc.

Luiz Fleury (64)
Non-executive director

Jonathan Howell (58) 
Non-executive director

Appointed to the Board on 8 September 2015. 

Appointed to the Board on 1 May 2021.

Other current roles: Luiz is a Board member of 
Carrefour Brazil (the trading name of Atacadão 
S.A.), Magnopus, Inc. and DOTZ S.A. 

Skills and contribution: Luiz has spent most of 
his career in financial services and has 
extensive insight and deep local knowledge of 
the Brazilian financial market. His considerable 
boardroom experience adds to the strength, 
depth and effectiveness of our Board. 

Experience: Luiz has held Chief Executive roles 
at Cetip S.A., Banco Ibi and Redecard, together 
with senior finance and investment positions at 
Banco Citibank S.A., Banco Marka S.A. and C&A 
Brenninkmeyer Brasil. Luiz was President and 
a member of the Executive Board at Cetip S.A., 
and a Board member of Grupo Sequóia de 
Logística, Eneva S.A., Discount Malls do Brasil, 
Banco Ibi and FHV Holdings Ltda.

Other current roles: Jonathan is the Chief 
Financial Officer of The Sage Group plc.

Skills and contribution: Jonathan has a wealth 
of financial, strategic, technology and 
regulatory expertise, encompassing both 
Business-to-Business (B2B) and Business-to-
Consumer (B2C), which is of huge benefit to 
Experian. He is a highly regarded FTSE 100 
Chief Financial Officer, and also brings 
considerable executive and non-executive 
UK-listed boardroom experience.

Experience: Jonathan was previously an 
independent non-executive director and 
Chairman of the Audit and Risk Committee of 
The Sage Group plc., for five years while 
serving as Group Finance Director of Close 
Brothers Group plc for ten years until 
November 2018. Before that he was Group 
Finance Director at the London Stock Exchange 
Group plc for nine years and has also been a 
non-executive director of EMAP plc and 
Chairman of FTSE International. The early part 
of Jonathan's career was at Price Waterhouse 
where he qualified as a chartered accountant.

Experian plc GovernanceCode principle
Board Leadership

87

Kerry Williams (59) 
Chief Operating Officer

Dr Ruba Borno (40)
Non-executive director

Alison Brittain (56) 
Non-executive director 

Appointed to the Board on 16 July 2014.

Appointed to the Board on 1 April 2018. 

Appointed to the Board on 1 September 2020.

Au Nm Re

Au Nm Re

Other current roles: Alison is the Chief 
Executive of Whitbread PLC, and Deputy Chair 
and a Trustee of the Prince’s Trust.

Skills and contribution: Alison is a highly 
versatile business leader and general manager, 
who holds an MBA and brings considerable 
experience of operating in consumer-facing 
service environments. She has over 25 years' 
senior management experience in major 
financial institutions, and the Board also 
benefits from her board-level experience with 
Whitbread PLC and, previously, Marks & 
Spencer Group PLC.

Experience: Alison was previously with Lloyds 
Banking Group (Group Director, Retail Division) 
and Santander UK PLC (Executive Director, 
Retail Distribution), where she was also a board 
director. She previously held senior roles at 
Barclays Bank, has been a member of the UK 
Prime Minister’s Advisory Council, was named 
‘Business Woman of the Year 2017’ in the Veuve 
Clicquot awards and was awarded a CBE in the 
2019 UK New Year Honours list. Alison has 
been a non-executive director of Marks & 
Spencer Group PLC.

Company Secretary: Charles Brown FCG 
Independent Auditor: KPMG LLP, Chartered 
Accountants and Recognized Auditor 

Au

Member of the Audit Committee

Nm

Member of the Nomination and  
Corporate Governance Committee

Re

Member of the Remuneration Committee

Committee Chairman

*  Jonathan Howell’s committee memberships commenced on 

appointment on 1 May 2021.

Other current roles: Kerry is a Board member 
of Pacific Mutual Holding Company, and the US 
Institute for Intergovernmental Research. 

Skills and contribution: Kerry holds an MBA 
and has built up a significant and deep 
knowledge of Experian’s global business and 
operations, through the leadership roles he has 
held. He brings to Experian and the Board a 
wide range of skills from his background in the 
financial services industry and his 
non-executive roles.

Experience: Kerry’s roles at Experian have 
included Group Deputy Chief Operating Officer, 
President of Credit Services, President of 
Experian Latin America, and Group President  
of Credit Services and Decision Analytics, 
Experian North America. Previously, he was 
President at ERisk Holdings Incorporated, 
Senior Vice President/General Manager at 
Bank of America and held senior management 
positions at Wells Fargo Bank.

Other current roles: Ruba is a Senior Vice 
President and General Manager at Cisco. 

Skills and contribution: Ruba holds a Ph.D., a 
Master of Science in Electrical Engineering, and 
a Bachelor of Science in Computer Engineering. 
She was an Intel Ph.D. fellow at the National 
Science Foundation’s Engineering Research 
Center for Wireless Integrated MicroSystems. 
She brings advanced technologies expertise to 
Experian. We benefit greatly from her focus on 
supporting businesses in strategically adapting 
to the threats and opportunities created by 
technology, as well as pushing disruptive 
technology to create new opportunities. 

Experience: Ruba sat on the Board of The Tech 
Museum of Innovation in Silicon Valley. She was 
previously at The Boston Consulting Group 
(BCG), where she specialised in helping 
enterprises through complex technology 
transformations, and was also a leader in 
BCG’s Technology, Media & 
Telecommunications, and People & 
Organization practice groups.

Au Nm Re

Au Nm Re

Deirdre Mahlan (58)
Non-executive director

Appointed to the Board on 1 September 2012, 
and as Chairman of the Audit Committee on 
21 January 2015.

Other current roles: Deirdre chairs our Audit 
Committee. She is a non-executive director 
(and chairs the Audit Committee) of The 
Duckhorn Portfolio, Inc.

Skills and contribution: Deirdre is a qualified 
accountant with an MBA and has many years’ 
experience in senior finance and general 
management roles. Her financial expertise and 
experience ensure effective leadership of our 
Audit Committee. Deirdre also brings us the 
benefits of her previous board-level experience 
with Diageo plc. 

Experience: Deirdre has held senior finance 
and general management roles, including most 
recently as President of Diageo North America, 
as well as Chief Financial Officer, Deputy Chief 
Financial Officer, Head of Tax and Treasury at 
Diageo plc, Senior Vice President, Chief 
Financial Officer at Diageo North America, and 
Vice President of Finance at Diageo Guinness 
USA, as well as various senior finance roles in 
Joseph Seagram and Sons, Inc. and PwC.

George Rose (69)
Deputy Chairman and  
Senior Independent Director

Appointed to the Board on 1 September 2012, 
as Deputy Chairman and Senior Independent 
Director on 16 July 2014 and as Chairman of the 
Remuneration Committee on 24 July 2019.

Other current roles: George chairs our 
Remuneration Committee and is a 
non-executive director of EXPO 2020 LLC. 

Skills and contribution: George is a qualified 
accountant, whose career has included several 
high-level finance positions. As well as this 
financial expertise, he adds to the collective 
strength of the Board thanks to the numerous 
non-executive positions he has held with 
leading companies. 

Experience: George was Group Finance Director 
and Director of Finance and Treasury at BAE 
Systems plc (where he was a Board member), 
and held senior finance positions at Leyland DAF 
plc and Rover Group. He was a non-executive 
director of National Grid plc, SAAB AB, Orange 
plc, and also (where he chaired the Audit 
Committees) Laing O’Rourke plc and Genel 
Energy plc. He has also been a member of the 
UK Industrial Development Advisory Board.

Experian plc Annual Report 2021Governance88

Corporate governance report

Code principle
Board Leadership and Company Purpose

Board
Role of the directors
The Board is responsible for setting the 
Company’s purpose, values and strategy, and 
ensuring that the necessary resources are 
available for long-term sustainable success, to 
generate value for shareholders and contribute 
to wider society. The Board sets the Group's 
strategy. In January 2021, senior management 
presented the proposed strategic plan to the 
Board, which had been developed to deliver 
strong financial performance and build on 
Experian’s competitive advantages, with 
fundamental components around building 
relationships with consumers, maximising 
adjacent opportunities, building a high-
performing and inclusive culture and achieving 
operational excellence. As usual, the 
presentations took place over two days. 
However, due to COVID-19 travel restrictions, the 
presentations were completed using video 
technology. Board members were pleased with 
the revised format, the quality of the pre-reading 
material and the more focused presentations. 

This year’s presentations included regional 
and business line updates (Health, Consumer 
Information Services, Consumer Services and 
Decision Analytics). The Board also discussed 
with management plans to scale regions 
outside the Group’s largest (North America, 

Strategic and budget planning process

Latin America and UK and Ireland), and 
technology activity to support Experian’s growth 
ambitions. The Board observed, in particular, 
the continued increase in strategic options for 
the Group, the opportunities for the Health 
business, the plan for margin growth in smaller 
regions and the skillsets and culture required 
to continue to drive the business forward. 

The Board monitors strategy and major 
initiatives throughout the year (as indicated 
on the Strategic and budget planning 
process chart, below).

The budget discussions in March are focused 
on ensuring that we have the right resources to 
deliver the agreed strategy. These discussions 
include detailed focus on both regional and 
global business budgets. This year, the Board 
noted that the backdrop for the FY22 budget 
remained uncertain, with COVID-19 and the 
related health and economic crises continuing 
to disrupt global markets. 

The Board continually monitors management 
and financial performance against the Group’s 
objectives. To enable it to do this the Board 
receives updates, at and between every 
scheduled Board meeting, on operational and 
financial matters as well as any major 
initiatives underway. Given the challenges of 
COVID-19, the Board received an increased 
number of ‘between meeting’ updates this year, 

January  
Board strategy review*

October to November  
Financial planning  
and prioritisation

March  
Board budget review 

September  
Internal review

March to May  
Preliminary steps

July to August  
Strategic planning

June  
Group Operating Committee  
review meeting

July  
Board strategy mid-year review

* Including two days of strategy presentations.

to allow for appropriate oversight and 
monitoring. For example, as well as the usual 
monthly Board Finance Report, the Chief 
Executive Officer provided additional updates 
to the Board on latest financial performance, 
forecasts and trends, and certain other 
operational matters. 

The Board also conducts post-investment 
reviews on an agreed timeline, for any 
acquisitions it has previously approved.

You can read about the Board’s procedures 
to manage risk, oversee the internal control 
framework, and determine the nature and 
extent of the principal risks the Company is 
willing to take to achieve its strategic objectives, 
under Risk management and internal control 
systems review on page 110.

The Board delegates management of the 
Group’s day-to-day activities but is accountable 
to shareholders for delivering financial 
performance and long-term shareholder value. 
To achieve this, the Board has put in place a 
framework of controls, including clear and 
robust procedures and delegated authorities, 
which enables the Group to appraise and 
manage risk effectively. This framework is 
illustrated in the Governance framework 
diagram on page 93.

In addition, the Board has reserved decisions 
about certain key activities to itself, including:

A.  Strategy and management – approval and 
oversight of Experian’s long-term objectives 
and commercial strategy, approval of annual 
operating and capital expenditure budgets, and 
oversight and monitoring of operations.

B.  Structure and capital/Financial reporting 
and controls – changes in the Group capital or 
corporate structure. Approval of the Group’s 
results, dividends, dividend policy, significant 
changes in accounting policy, tax policy and 
treasury policy.

C.  Contracts – approval of major or strategic 
capital projects, and of major acquisitions 
and disposals.

D.  Communication – approval of key 
stakeholder documents, circulars, prospectuses, 
and reviewing investor sentiment.

E.  Board membership/Delegation of 
authority/Corporate governance/Policies 
– approval of changes to Board composition, 
ensuring adequate succession planning, 
reviewing reports from Board committees, 
reviewing governance arrangements, and 
approval of various policies.

Details of the activities of the Board during the 
year under these headings are on page 90.

A high-level statement of the types of decisions 
that have been delegated by the Board is shown 
in the ‘Governance framework’ diagram on 
page 93.

Experian plc GovernanceCode principle
Board Leadership and Company Purpose

89

Board meetings 

The Board meets sufficiently frequently to 
discharge its duties, and holds additional 
meetings when required. This year, for 
example, the Board met to specifically discuss 
the impact of the COVID-19 global pandemic 
from a number of perspectives, including 
liquidity and funding, operational resilience, 
governmental and societal support, and 

people. Nine Board meetings were held during 
the year, three of which were ad-hoc meetings. 
Scheduled meetings are normally held over 
two to three days, with Board committee 
meetings also taking place during this time. 
The Board continued to operate effectively 
during the year utilising video technology and 
the Board retained its cohesive and collegiate 

culture. There is no doubt that the pandemic 
has changed ways of working for many people 
and organisations across the world, and the 
Chairman, Chief Executive Officer and 
Company Secretary will continue to review 
optimal ways to operate the Board on an 
ongoing basis, as circumstances dictate.

2020

2021

April 
Board  
meeting

May
Board and  
committee  
meetings

June 
Board  
meeting

July
Board and  
committee  
meetings

September
Board and  
committee  
meetings

November
Board and  
committee  
meetings

January
Board and  
committee  
meetings

February 
Board  
meeting

March
Board and  
committee  
meetings

Ad-hoc Board meetings

Attendance at Board and principal committee meetings

Directors as at 31 March 2021
Mike Rogers
Brian Cassin
Lloyd Pitchford
Kerry Williams
Dr Ruba Borno
Alison Brittain (appointed 1 September 2020)
Caroline Donahue
Luiz Fleury 
Deirdre Mahlan
George Rose

* 

Includes three ad-hoc Board meetings held during the year

Board*

9/9 – 100%
9/9 – 100%
9/9 – 100%
9/9 – 100%
9/9 – 100%
5/5 – 100%
9/9 – 100%
9/9 – 100%
9/9 – 100%
9/9 – 100%

Nomination  
and Corporate 
Governance  
Committee

4/4 – 100%
n/a
n/a
n/a
4/4 – 100%
3/3 – 100%
4/4 – 100%
4/4 – 100%
4/4 – 100%
4/4 – 100%

Remuneration  
Committee

Audit  
Committee

6/6 – 100%
n/a
n/a
n/a
6/6 – 100%
4/4 – 100%
6/6 – 100%
6/6 – 100%
6/6 – 100%
6/6 – 100%

n/a
n/a
n/a
n/a
4/4 – 100%
3/3 – 100%
4/4 – 100%
4/4 – 100%
4/4 – 100%
4/4 – 100%

Experian plc Annual Report 2021Governance90

Corporate governance report
continued

Code principle
Board Leadership and Company Purpose

What did the Board do this year?

The Board’s key activities during the year

F

D

E

A

B

C

A.  Strategy and management
B.  Structure and capital/Financial reporting and controls
C.  Contracts
D.  Communication
E.  Board membership/Delegation of authority/  

Corporate governance/Policies

F. Other

A. Strategy and management

  Evaluated and debated presentations 
from management during the two-day 
strategy presentations, and approved the 
Group’s strategy update. 
  Received and considered the key 
initiatives and strategy update as part of 
the ongoing strategic planning cycle. 
  Reviewed operational and financial 
updates from the Chief Executive Officer, 
the Chief Operating Officer and the Chief 
Financial Officer at each scheduled Board 
meeting – this year, particularly in the first 
half, the Board was provided with 
significant detail on the Group’s continuing 
response to COVID-19. 
  Reviewed monthly reports, including 
details of performance against budget and 
the Group’s financial position and 
stakeholder updates, plus additional 
out-of-cycle reporting and updates due to 
COVID-19. 
  Reviewed and discussed regulatory and 
compliance matters with the Group 
General Counsel at Board and Audit 
Committee meetings, including updates 
on ongoing engagement, current issues, 
potential impacts and plans. 
  Reviewed the ongoing investigation into a 
potential non-sensitive data incident in 
Brazil. 
  Reviewed and approved risk appetite 
statements for the Group. 

B. Structure and capital/Financial 
reporting and controls

  Approved the Group’s Annual Report and 
full-year and half-year financial results and 
carefully considered dividend payments. 
   Approved the refinancing of existing 
borrowing facilities, the issue of bonds, and 
delegated authority that would ensure 
flexibility regarding financing between 
Board meetings while markets remained 
volatile. 
  Discussed and approved the Group’s 
budget presentation for FY22 and received 
updates on Group insurance and pension 
arrangements.

  Considered and approved the Viability 
statement for inclusion in the Annual 
Report. 
  Reviewed risk reports, the appropriateness 
of preparing the financial statements on 
the going concern basis and the Audit 
Committee’s advice on making a ‘fair, 
balanced and understandable’ (FBU) 
statement in the Annual Report. 

C. Contracts

  Reviewed and approved several strategic 
acquisitions, including:
 – Tapad, Inc., a leading provider of digital 

identity services. 

 – Axesor businesses, one of Spain’s 
Business Information leaders.

 – BrScan, a leading player in the identity 

and fraud market in Brazil.

 – Corporate Cost Control, a leading 

provider of workforce solutions in the 
USA, as the Group looks to broaden its 
employer and verification solutions 
offering.

 – Employment Tax Servicing, LLC, a 

leader in verification of employment 
and income in the USA which provides 
enterprise-level workforce 
management solutions complementing 
human resources and payroll 
administration.

 – Tax Credit Co., LLC a leading provider of 

verification of employment and of 
income and hiring and research tax 
credit technology and administration.

  Approved the disposal of Experian’s 
investment in Finicity to MasterCard.
  Reviewed and discussed the corporate 
development pipeline at each Board 
meeting. 

D. Communication

  Reviewed investor relations, external 
communications and media updates at 
each scheduled Board meeting, and 
discussed the positive brand impact of the 
North America Consumer Services 
business. 
   Reviewed and discussed draft full-year 
and half-year financial results 
presentations for analysts and 
institutional shareholders, and noted 
investor sentiment regarding the Board 
and senior management. 
   Through the Remuneration Committee, 
engaged extensively with shareholders  
on proposed remuneration arrangements.

E. Board membership/Delegation 
of authority/Corporate governance/ 
Policies 

  Reviewed the Group’s Gifts and Hospitality 
Policy, and considered the annual 
environmental, and health and safety, 
updates and approved associated policy 
statements. 
  Reviewed Board evaluation findings and 
agreed areas of focus, authorised Board 
members’ potential conflicts of interest 
and approved the annual election and 
re-election of Board members. 
  Considered and approved the Notice of 
Annual General Meeting (AGM) for issue to 
shareholders, and the arrangements for 
the 2020 AGM due to COVID-19. 
  Reviewed and approved the appointments 
of Alison Brittain and Jonathan Howell as 
independent non-executive directors of the 
Company. 
  Reviewed and discussed the annual 
corporate responsibility update from the 
Global Head of Corporate Responsibility. 
  Received details of Board members’ 
external appointments and share dealings. 
  Reviewed and approved the Group’s tax 
and treasury policies, and approved the 
Group’s Code of Conduct.

Experian plc GovernanceCode principle
Board Leadership and Company Purpose

91

In addition, during the year, all of our female 
Board members (Dr Ruba Borno, Alison Brittain, 
Caroline Donahue and Deirdre Mahlan) 
participated in a panel session as part of our 
global celebration of International Women’s Day 
in March 2021. The Women in Experian group 
organised a series of events, with activities 
including a Women in Experian mentoring 
programme, leadership panels with featured 
keynote speakers, personal and professional 
development sessions, and community 
outreach. As well as this, the Board did continue 
to interact with employees as much as possible 
during the year: for example, all of the Group 
Operating Committee attended the strategy 
presentations with the Board in January 2021, 
and the Board met with members of our global 
and Consumer Services communications 
teams in November 2020 to discuss the 
integration and support of the Experian  
brand by the Consumer Services business.

Culture 
The UK Corporate Governance Code 
emphasises the importance of the role of the 
Board regarding culture, with specific 
recommendations that the Board assesses and 
monitors culture, and ensures that workforce 
policies, practices and behaviours are aligned 
with the Company’s purpose, values and 
strategy. The Experian Way, which lays out a 
globally consistent set of expectations within 
the business across five strategically important 
areas, is underpinned by the following 
Principles – Integrity, Fairness, Data Security 
and Value. These Principles help us to create a 
vibrant ethical performance culture. We 
continue to believe that culture is embedded 
throughout an organisation, rather than, for 
example, in isolation within a set of Board 
metrics. We are confident that the information 
the Board and its committees review, the 
activities that Board members engage in, and 
Experian’s existing structures and processes, 
mean that Experian and the Board are meeting 
the recommendations of the Code. 

Last year’s external Board effectiveness 
evaluation noted that there was an excellent 
focus on Board culture, employee engagement 
and developing talent, with opportunities (in 
normal times) for the Board to meet Experian’s 
people, assess potential and see culture in 
action. The evaluation report also noted that the 
Board recognises the importance of values and 
culture in what Experian has delivered to date 
and is leading by example in the way it acts and 
engages.

One of the primary ways we believe the Board 
can experience, assess and evaluate culture is 
through meeting with colleagues throughout 
the business, as it does in normal years. A 
notable example of this was 2019 when the 
Board attended a number of engagement 
events at our North America operational 
headquarters in Costa Mesa, California, 
including a ‘Power of You’ lunch event focused 
on culture, diversity and inclusion, attended by a 
large number of employees and 
representatives from many of Experian North 
America’s Employee Resource Groups (ERGs). 
With COVID-19, it has not been possible for the 
Board to engage with our people in the same 
way this year. Prior to the pandemic, the Board 
had planned to hold meetings during the year 
at our operational headquarters in Brazil and 
North America, and engagement events would 
have been planned around those Board visits. 

The Board also planned to spend time at the 
Group’s Customer Innovation Experience in 
London, which aims to bring our business 
propositions and innovation to life, and provide 
an insight into customer and consumer 
interactions with the business.

Given the constraints this year, the Board has 
regularly been kept apprised on people-related 
and cultural matters. The pandemic took hold in 
March 2020 and, as reported last year, the 
Board agreed COVID-19 priorities and goals, 
which included the safety of employees and the 
use of the Group’s capabilities to help 
communities survive and recover rapidly. The 
April 2020 ad-hoc Board meeting was COVID-19 
focused and, from a cultural perspective, the 
Board heard that morale was good across the 
business and that employees were coping well 
working from home. The level of employee 
communication and support provided by the 
business was very high, and the Board was 
updated on the small number of confirmed 
COVID-19 cases among employees. The Board 
was also reminded of the 'people first' approach 
being taken by the business, with the priority 
being to protect Experian’s people and their 
jobs as far as possible through the crisis. This 
was well received by employees, and reflected 
the Group’s long-term investment in its people 
and its talent agenda. 

The People updates from the Chief Executive 
Officer to the Board at each scheduled meeting 
were a core focus of his reporting to the Board, 
particularly in the early stages of the pandemic. 
For example, in May 2020, the Board considered 
the results of a sentiment survey, which 
indicated the concern and uncertainty of 
employees, but that there was optimism also 
and employees were pleased with the Experian 
response. Employee concerns were 
acknowledged and acted upon, including 
around technology, tools and the variety of 
challenges facing them (such as isolation, 
competing demands, working environments, 
and physical and mental well-being). As the 
pandemic continued, and mindful of a people 
and culture perspective, the Group Operating 
Committee considered the return of employees 
to our offices (it was explained to employees 
that they would have the choice to return when 
they felt comfortable) and longer-term future 
ways of working, where employees would have 
increased flexibility and choice in their work 
arrangements such as location and hours. 

Experian plc Annual Report 2021Governance92

Corporate governance report
continued

Code principle
Board Leadership and Company Purpose

Examples of ways that the Board monitors and assesses culture 

Who

The Board

Board members

Audit Committee

Remuneration Committee

What

 The Chief Executive Officer’s report, circulated before every scheduled Board meeting, contains a specific People 
update, which includes culture. 

 The Board regularly considers the results of employee sentiment surveys. 

 Annually reviews the Group’s Code of Conduct. This explains our approach to professional and ethical standards, and 
ensures that Experian’s employees know exactly what’s expected from them in helping Experian live up to those 
standards. All employees must undertake annual training. 

 Visiting Group business locations enables the Board to spend time with employees of varying seniority and assess 
culture in a local context. Although this has not been possible due to COVID-19 travel restrictions, it remains a key 
consideration that the Board has the ability to engage in this way with the business.

 Overviews of interactions with government, regulators and the perspective provided by Global Internal Audit can give 
an indication of culture. The Committee and the Board receive relevant updates at every meeting. Management is 
transparent and responsive to challenge.

 Twice a year, the Committee reviews calls made to the Confidential Helpline.

 Reviews an ‘Overview of employee pay’ paper, designed to provide an overview of pay structures at Experian and 
their alignment with our purpose, values and strategy. This allows the Committee to ensure that relevant policies and 
practices are consistent with Experian’s values. 

 The Committee Chairman met virtually with the UK and Ireland Experian People Forum in the UK and Ireland in 
March 2021, and feedback was provided to the Board.

 Reviews our UK gender pay gap disclosures every year, on behalf of the Board.

Nomination and Corporate 
Governance Committee

 In January, the Committee discussed a People Strategy, Talent and Culture update with the Chief People Officer, 
which included details of strategic pillars and key risks, people implications, global people strategic focus areas and 
the positive progress of talent and culture initiatives.

The Experian Way

The Experian Way is a unique and consistent way of working globally. It informs how our people act and behave, which shapes our culture. 
It is defined across five key areas of strategic importance:

Delight  
customers

Innovate  
to grow

Collaborate  
to win

Safeguard  
our future

Value  
each other

At Experian, whether your 
role brings you into 
contact with customers 
directly or not, all of us 
contribute to meeting 
customer needs. At the 
heart of what we do are 
the relationships we 
invest in and nurture.

At Experian, it’s the 
responsibility of each one 
of us to find opportunities 
and improve the way we 
do things to help our 
business and our 
customers grow.

One Experian mindset – 
we work as one  
united team and use  
the combined strengths 
and capabilities of our 
people, products and 
services across teams, 
functions and regions. 
This translates into 
seamless experiences  
for our customers.

At Experian, each of us 
acts as a guardian for the 
protection of data, 
information, assets and 
our people to safeguard  
our future.

We make Experian a great 
place to work. We treat 
each other with respect, 
trust and integrity.

Experian plc GovernanceCode principle
Board Leadership and Company Purpose

93

Governance framework

Global Delegated Authorities Matrix
This key Group governance document 
comprises the schedule of matters reserved 
to the Board, the Board committees’ terms of 
reference and the authority levels for the 
Group’s principal subsidiaries, directors and 

senior executives. For matters not reserved 
to the Board, the matrix prescribes the 
cascade of authorities delegated  
throughout the Group by respective Group 
companies, together with their monetary 
limits. The Board monitors the exercise of 

delegations to the Group’s principal 
subsidiaries, which are reported to it at each 
Board meeting. Regional matrices are also in 
place.

Delegated authority flow

Board

See Board of 
directors  
on pages 86 
to 87

Principal subsidiaries 
These are Group companies to which the Board has  
delegated certain decision-making powers, for example 
implementing decisions agreed in principle by the Board; 
executive management of the operations of the Group within  
the strategy and budget approved by the Board; acquisitions 
and disposals with a value up to US$20m, and capital 
expenditure projects.

Executive 
management 
team

Operating 
businesses

Board committees

Executive committees/functions

Nomination and Corporate 
Governance Committee

See report on  
page 99

Audit Committee

See report on  
page 104

Remuneration Committee

See report on  
page 111

Group Operating Committee (OpCo) 

  The OpCo comprises the most senior executives from the Group. Its remit includes identifying, 
debating and achieving consensus on issues involving strategy, growth, people and culture, and 
operational efficiency. It also focuses on ensuring strong communication and co-operative 
working relationships among the top team. Its meetings tend to be issues oriented and focus 
on selected Group issues worthy of debate.

Risk management committees (executive and regional)

  Executive Risk Management Committee (ERMC) comprises senior Group executives, including 
the executive directors and the Company Secretary. Its primary responsibility is to oversee the 
management of global risks. The regional risk management committees oversee the 
management of regional risks, consistent with Experian’s risk appetite, strategies and 
objectives, and are comprised of senior regional leaders. 
  Security and Continuity Steering Committee (SCSC) is a sub-committee of the ERMC. The 
SCSC’s primary responsibility is to oversee management of global information security, 
physical security, and business continuity risks, consistent with Experian’s risk appetite, 
strategies and objectives.
  Assurance Steering Committee (ASC) is also a sub-committee of the ERMC and oversees the 
development and implementation of the Group's assurance framework.

Strategic project committees (global and regional) 

  These committees comprise the most senior global and regional executives. Their remit is to 
oversee a process to ensure that all strategic projects are appropriately resourced, risk 
assessed and commercially, financially and technically appraised. A similar body, the 
Investment Committee, performs the same function in respect of proposals regarding minority 
investments. Depending on the outcome of the discussions, the committees’ conclusions are 
then considered by the board of the relevant Group company for approval.

Global Internal Audit

  Global Internal Audit (GIA) conducts a range of independent audit reviews throughout the 
Group during the year and is represented at each Audit Committee meeting. GIA’s plans, 
results and key findings are presented to, and discussed with, the Audit Committee. The 
internal audit programme and methodology are aligned to the risk categories and risk 
assessment parameters established by Global Risk Management. GIA also makes use of risk 
assessment information at a business level, in planning and conducting its audits.

Experian plc Annual Report 2021Governance94

Corporate governance report
continued

Code principle
Board Leadership and Company Purpose

Timeline of shareholder engagement

April

21, 22, 26, 27 & 28 May
1, 2, & 3 June 

Dublin
22 Jul

18, 19, 20,  
23, 24 &  
25 Nov

Nov

1 April
2020

31 March
2021

12 May

21 Jul

16 Sep

11 Nov

28 Jan

23 Mar

Investor virtual conferences and meetings

Remuneration engagement

AGM

Investor and media relations reports provided to the Board

Shareholder and  
stakeholder engagement 
The Code encourages companies and boards, 
including committee chairs, to seek regular 
engagement with major shareholders in order 
to understand their views. Boards are also 
encouraged to have a clear understanding  
of the views of shareholders. 

In addition, the Code states that the Board 
should understand the views of the Company’s 
other key stakeholders and describe how their 
interests have been considered in discussions 
and decision-making. Details regarding key 
stakeholders are on page 95. 

Shareholders
We are committed to open and regular 
communication and engagement with 
shareholders at any time of the year, and our 
communications with them will always offer 
invitations to meet with the Chairman or any of 
the Board’s committee chairs.

Board – Investor relations and external 
communications and media reports are 
circulated before every Board meeting.  
The investor relations report contains a 
commentary on recent market events, share 
price performance, investor feedback, analyst 
recommendations and investor relations 
activities. The external communication and 
media report was a new report this year, with 
existing media reporting expanded to provide 
detail of upcoming communications campaigns, 
key issues, media coverage and spotlights on 
various issues (for example, the naming of 
Experian North America as #1 Top Workplace 
by the Orange County Register for dedication  
to culture). The Chief Communications Officer 
provides regular updates at Board meetings. 

Engagement with investors – The Chairman  
of the Remuneration Committee wrote to our 
major shareholders and the main UK and US 
proxy advisory bodies twice this year. In April 
2020, he provided an update on the Group’s 
proposed approach to remuneration, ahead  

of the AGM, specifically in relation to proposed 
enhancements to the Directors’ remuneration 
policy. In November 2020, he provided an 
update on the 2020 long-term incentive plan 
(LTIP) targets, which the Committee had 
delayed setting and disclosing until there was 
more clarity on the business impact of 
COVID-19, and which were disclosed to the 
market in November 2020. He also provided a 
further update to investors on the impact of 
COVID-19 on our business and key 
stakeholders, and shared further insights on 
how we have supported our people during the 
pandemic. 

As always, the Chairman is available to meet 
with investors and did so virtually during the 
year (while complying with COVID-19 
restrictions), as did the Audit Committee 
Chairman, to discuss a wide range of issues, 
including how Experian was handling the 
pandemic, sustainability, information security, 
risk matters and external audit. 

Investors and analysts – The executive team 
runs an ongoing programme of dialogue with 
institutional investors and analysts, through 
which they discuss a wide range of issues 
including strategy, performance, management 
and governance. Experian also engages with 
investors through industry conferences and by 
hosting events with members of the senior 
management team. The announcements of the 
annual and half-year results and trading 
updates provide opportunities for us to answer 
questions from analysts, covering a wide range 
of topics. This year, executive management 
attended virtual conferences and investor 
meetings in May and November 2020.

Annual General Meeting – The AGM provides  
a valuable opportunity for the Board to 
communicate with shareholders and, in normal 
years, to meet them informally before the main 
business of the meeting. In response to 
COVID-19, restrictions had been introduced by 
the Irish Government in relation to travel and 
public gatherings at the time of the 2020 AGM. 
To comply with these restrictions and public 

health advice, and in order to ensure the safety 
of the Company’s shareholders, employees and 
directors, shareholders were not permitted to 
attend the Company’s 2020 AGM. However, we 
invited shareholders to submit questions, and 
we also engaged with investors in relation to 
AGM voting. After the AGM, we updated the 
Experian website with a document 
summarising the themes of the questions that 
had been received from shareholders. Voting 
levels at the AGM were 76.24% of the 
Company’s issued share capital. 

The 2021 AGM will take place on Wednesday  
21 July 2021 in Dublin, Ireland, and the specific 
arrangements for this year’s meeting (in the 
context of COVID-19) are outlined in the Notice 
of AGM which has been sent to shareholders  
or appears on the Experian website,  
www.experianplc.com. We encourage 
shareholders to use proxy voting on the 
resolutions put forward, all of which (except for 
procedural resolutions) will be taken by a poll.

Private shareholders – The Company 
Secretary, Charles Brown, oversees 
communication with private shareholders, and 
ensures direct responses as appropriate in 
respect of any matters raised by shareholders. 
The Company issues a ‘Shareholder Questions’ 
card each year, together with the AGM 
documentation. As well as placing the themes 
on our website this year, Charles Brown 
responded to shareholders directly, as 
appropriate, following the meeting. 

Investor relations app – This contains 
information about our financial performance, 
together with reports, presentations and news 
of upcoming events. 

Website – Our website is an important channel 
for communicating with all stakeholders, 
including shareholders. All material information 
reported to the regulatory news services is 
published at www.experianplc.com/investors/
regulatory-news together with copies of annual 
and half-year results announcements and 
trading updates. 

Experian plc GovernanceCode principle
Board Leadership and Company Purpose

95

Other stakeholders

Further information concerning Group-wide engagement with key stakeholders is on pages 24 and 25 in the Strategic report. Board activities regarding 
key stakeholders, including engagement, are summarised in the table below. Shareholder engagement has been considered earlier.

Stakeholder

Responsibility

Relevant activities during FY21

Summary of stakeholder views/actions

Board

Our clients  
and consumers

Board

Our  
communities

Our people

Board, 
Nomination  
and Corporate 
Governance 
Committee, 
Remuneration 
Committee

Board

Our 
suppliers

Board, Audit 
Committee

Governments

  The Board report in March includes an 
update on clients and consumers, 
including (for client) Net Promoter Score 
(NPS) metrics, top-performing NPS 
attributes and areas that require 
improvement.
  On consumers, the reporting includes 
brand awareness, trust in the Experian 
brand and the level of complaints.

  The Chief Executive Officer reports on 
corporate responsibility at each scheduled 
Board meeting. 
  At least once a year, the Global Head of 
Corporate Responsibility presents to the 
Board. 
  Highlights this year included our response 
to COVID-19, supporting vulnerable 
communities, our impact in FY20 and our 
commitments.

  Pulse survey updates to the Board.
  Board reporting at every scheduled Board 
meeting (COVID-19 and Human Resources 
sections of Board report).
  People Strategy, Talent and Culture update 
to the Nomination and Corporate 
Governance Committee.
  Direct feedback to the Board from George 
Rose, Remuneration Committee Chairman, 
who met virtually with the UK and Ireland 
Experian People Forum in the UK and 
Ireland in March 2021.
  Confidential Helpline updates to the Audit 
Committee. 

  Annual update to the Board on suppliers, 
which includes details of engagement, the 
Group’s Supplier Relationship 
Management programme (SRM) and 
supplier views.
  Annual Board review of the Group’s 
Modern Slavery Statement. 

  Board members receive regular Board and 
Audit Committee updates from the Group 
General Counsel regarding regulatory 
engagement, and any ongoing regulatory 
matters. 
  There is ongoing Compliance reporting to 
the Audit Committee, including Compliance 
training.
  Audit Committee Risk Management 
reporting includes legislative/regulatory 
matters. Any relevant government affairs 
matters are also considered by the Audit 
Committee and the Board.

  There had been a significant increase in Experian’s NPS, and Experian’s reputation 
as a trusted company continued as the highest scoring brand attribute, for the 
fifth year in a row.
  Client satisfaction had increased for every journey touchpoint with high ratings in 
account relationship management.
  In response to the COVID-19 pandemic, clients felt that Experian partnered well 
with them and provided the vital support and solutions they needed to adapt to 
their new challenges.
  There had been improvements in brand trustworthiness, and a decrease in 
complaints in the USA and Brazil. 

  The Board noted and supported the actions being taken in response to COVID-19, 
including: 
 – Helping vulnerable communities with charitable donations, donations of personal 
protective equipment, over 3,500 hours of volunteering in March 2020, provision of 
products, tools and education resources, and work with regulators to ensure that 
credit scores remained unaffected by payment holidays. 

 – Scaling of global efforts to drive our financial education recovery programme, 

United for Financial Health.

 – The Board was updated on the work completed during FY20 to amplify the 

Group’s societal impact, which included 13.8 million more people reached through 
the Group’s Social Innovation products, 54,500 hours of volunteering, and an 8% 
reduction in the Group’s carbon footprint.

  The Board supported the Group’s commitment to becoming a carbon neutral 
business in our own operations by 2030.

  The Board was updated and considered the actions taken in response to our various 
COVID-19 sentiment surveys:
 – Clear communication around business outlook, approach to job protection and 

financial impact. 

 – The approach to equipment access and reimbursement for critical work items. 
 – Well-being and resilience support.
 – Continued focus on Experian’s role as a socially responsible employer. 
  The Nomination and Corporate Governance Committee was updated on the five 
global people strategic focus areas in response to insights from employees. These 
focus areas included preparing Experian for further growth, putting people first in 
order to create a compelling employee experience, and growing world-beating 
technology leaders. 

  Views of Experian colleagues and suppliers are surveyed on a regular basis to give 
a full picture of key relationships. The results are used to highlight areas of focus for 
relationship development.
  Experian runs a collaborative global SRM programme with its suppliers, which 
includes:
 – Executive sponsorship to ensure two-way communication at a strategic level.
 – Regular forums for dialogue in quarterly business reviews. 
 – Periodic 360-degree surveys to understand suppliers' views.
 – Maturity model to gauge the maturity of each relationship and identify next steps 

to progress.

  During the year, a Group subsidiary, Experian Limited, received an enforcement 
notice from the UK Information Commissioner's Office (ICO) in relation to the 
marketing services Experian provides in the UK. The contents of the notice and 
views of the ICO were considered, and a decision was made to appeal on the basis 
that the Group considers the ICO’s view to have gone beyond the relevant legal 
requirements. The Board and Audit Committee have been regularly apprised on this 
matter during the year. 
  There were ongoing regulatory inquiries in respect of other matters during the year, 
and the Board and Audit Committee receive regular updates on the matters being 
considered by regulators. Our response to these inquiries will also take into 
consideration the regulatory position on the relevant inquiry.

Experian plc Annual Report 2021Governance96

Corporate governance report
continued

Workforce engagement
The Code requires companies to select one or a 
combination of prescribed methods for the 
Board to engage with the workforce. If a 
particular method is not appropriate for a 
company, it may explain the alternative 
arrangements in place and why these are 
considered effective. The Experian Board has 
always felt well informed about workforce 
views and matters, including in relation to pay 
and related policy arrangements for the 
broader employee population. As a result, no 
single approach recommended in the Code was 
considered appropriate for our business. The 
Board instead adopted a combination of 
methods to comply with the Code’s 
requirements. These are summarised below, 
and include: 

 There are regular people and sentiment 
survey updates to the Board (including 
COVID-19 specific surveys this year), and 
reporting at every scheduled Board meeting 
on people matters. People, talent and culture 
updates are also provided to the Nomination 
and Corporate Governance Committee, 
offering a valuable insight into workforce 
matters. 

 Any relevant business cases reviewed  
by the Board include an evaluation of 
potential impacts of the transaction on the 
Group’s stakeholders, including employees. 

 The Remuneration Committee annually 
considers an extensive paper setting out 
details of all-employee pay and workforce 
policies across Experian. The discussions on 
this topic provide helpful insights for framing 
pay considerations. 

 The Remuneration Committee Chairman 
annually attends a meeting of the UK and 
Ireland Experian People Forum (see Our 
people, in the table on page 95), providing the 
opportunity to gain first-hand feedback in 
two-way discussions with the workforce, 
which is invaluable. The employee insights 
and views gathered are shared with the full 
Board, allowing the Board to hear directly 
from the wider workforce. 

 In normal years, the Board would meet  
with employees physically outside the 
Boardroom environment. Clearly, COVID-19 
has impacted on the Board’s ability to engage 
in this way during this year. 

In coming to this approach, the Board debated 
updates from management on the 
implementation of the UK Corporate 
Governance Code, and the information it already 
received and reviewed regarding the Experian 
workforce, and was satisfied that the approach 
was appropriate for Experian and that the 
Board keeps workforce considerations to the 
fore in its deliberations. 

Code principle
Board Leadership and Company Purpose

Considering our stakeholders  
in our decision-making
The Code also recommends that the Board 
should describe how stakeholder interests  
have been considered in Board discussions and 
decision-making. We have processes in place  
to capture and consider stakeholders’ views 
(including the matters contained in Section 172 
of the UK Companies Act 2006, on a voluntary 
basis) and feed them into Board decision-
making. 

All material business cases considered in the 
Group (for example, mergers, acquisitions and 
major capital investments) include an analysis 
of the stakeholder considerations, anticipated 
impact and mitigations. This process, which has 
been reinforced, helps the Board to perform the 
duties outlined in section 172 of the UK 
Companies Act 2006 and provides assurance to 
the Board that potential impacts on 
stakeholders have been considered in the 
development of the proposal. 

An example of how this process works in 
practice is outlined below, where Board 
consideration of a strategic acquisition included 
a review of the standing stakeholder impact 
analysis. 

Acquisition of Axesor in Spain
In November 2020, the Board reviewed, 
considered and approved the acquisition of 
Axesor, one of the largest independent business 
information (BI) providers in Spain. 

The acquisition of Axesor’s well-established  
BI data assets allows the enlarged business  
to offer a highly differentiated consumer 
information 'one-stop' proposition to new and 
existing customers in Spain. Spain is a core and 
strategic market for Experian EMEA, and the 
transaction provides Experian with a more 
diverse, scaled and resilient business, 
benefitting from enhanced and highly 
complementary customer coverage. There  
is also the opportunity to realise substantial 
cost synergies.

A briefing paper was circulated to the Board 
ahead of its November 2020 meeting, outlining 
the strategic rationale for the transaction, as 
well as the financial evaluation and deal 
structure. The Group’s Chief Investment Officer 
attended the meeting and presented the 
business case to the Board. The Board noted 
that Axesor aligned with Experian global BI 
strategic priorities and that Experian would 
integrate administrative, financial, and HR 
functions.

In considering the acquisition, the Board 
reviewed the stakeholder impact analysis 
which had been prepared (and which is 
prepared for all acquisition business cases).  
The analysis identified the following 
stakeholder impacts and actions/mitigations:

 Evaluation of the acquisition indicated that 
the combination of the two businesses would 
enhance the innovation, quality and 
completeness of product offerings in Spain.

 The transaction provides exciting growth 
opportunities for both the Axesor employee 
base and the Experian Madrid employees. 
Initiatives would be implemented across the 
combined organisation to optimise 
efficiencies and protect our Benchmark EBIT. 
Employees of the combined organisation as 
well as the Workers Council will be engaged 
to ensure a smooth and optimal cultural 
integration.

 The integration plan for the business 
considered the alignment of suppliers. There 
was some customer crossover, for which 
combined management plans were made.

 The acquisition was expected to have a 
meaningfully positive long-term impact on all 
relevant stakeholders, and no material 
community or environmental impacts  
were anticipated.

Workforce policies and practices
The Board is expected to ensure that:  
workforce policies and practices are consistent 
with the Company’s values; that they support  
its long-term sustainable success; and that the 
workforce can raise any matters of concern.  
An example of the alignment of policies and 
practices is how the Group manages 
anti-bribery and anti-corruption. Experian has a 
strong compliance culture, which is at the heart 
of our strategy for ensuring we comply both 
with the laws that apply to our business and 
with our Global Code of Conduct. The Board sets 
the tone and leads by example and is one of the 
most important influences on the Company’s 
commitment to preventing bribery and 
corruption. Our Anti-Corruption Framework 
sets out our zero-tolerance policy on bribery 
and corruption in any form, and this message is 
reinforced through mandatory annual training 
for employees. We also extend this  
framework to our third-party network and 
business partners, which helps to instil our 
values in every aspect of our business. We 
apply due diligence and careful screening to 
intermediaries such as agents, representatives, 
resellers and service providers and train them 
in our policies. 

Experian plc GovernanceCode principle
Division of Responsibilities

97

Division of responsibilities

The Code principles regarding the role of the Chairman, the desired characteristics of the Chairman and his duty regarding Board relations and 
contributions are outlined in the Chairman’s letter of appointment. A summary appears in the table below. The table also summarises how there  
is a clear division of responsibilities between the leadership of the Board and the executive leadership of the business. 

Chairman

  Running the Board effectively and ensuring that the Board plays a full and constructive part in developing and determining the 
Group’s strategy and overall commercial objectives 

  Promoting the highest standards of integrity, probity and corporate governance throughout the Group and particularly at Board level

  Ensuring that the Board receives accurate, timely and clear information on the Group’s performance and its issues, challenges and 
opportunities

  Ensuring effective communication with the Company’s shareholders by the CEO, the CFO and other executive management; and 
ensuring that the Board develops an understanding of the views of the Company’s major shareholders

  Facilitates the non-executive directors’ effective contribution to the Board, and ensures constructive relationships between the 
executive and non-executive directors

  Primarily responsible for the Board’s leadership and governance, ensuring its effectiveness

Chief Executive 
Officer 

  Responsible for the Group’s day-to-day business, in line with the strategy, risk profile, objectives and policies set by the Board and its 
committees

  Accountable to the Board for the Group’s development and its operations

  Running the Group’s business and developing the Group’s strategy and overall commercial objectives

  Implementing, with the executive team, the decisions of the Board, its committees and the principal subsidiaries

  Maintaining a dialogue with the Chairman on the important and strategic issues facing the Group, and alerting the Chairman to 
forthcoming complex, contentious or sensitive issues

  Leading the communication programme with shareholders

  Chairing the Group Operating Committee

Chief Financial 
Officer 

  Responsible for managing the financial affairs of the Group, including tax, corporate finance and treasury 

  Works closely with the CEO and COO to manage the Group’s operations

  Member of the Group Operating Committee 

Chief Operating 
Officer 

  Oversees the Company’s business operations, including information security 

  Ensures the Group has effective operational procedures and controls

  Responsible for driving the evolution of the Group’s technology and innovation strategy

  Member of the Group Operating Committee 

Senior  
Independent 
Director

  Provides support and guidance, acts as a sounding board for the Chairman, and serves as an intermediary for other directors 

  Acts as a contact point for shareholders if they have concerns which are not resolved through discussion with the Chairman, CEO or 
CFO

  Evaluates the performance of the Chairman

Non-executive 
directors

  Constructively challenge and help develop Group strategy

  Scrutinise management performance against agreed goals and objectives

  Uphold the highest standards of integrity and probity and support the Chairman in instilling the appropriate culture, values and 
behaviours in the Group

  Ensure the integrity of financial information and that there are robust financial controls and systems of risk management; determine 
executive remuneration and succession planning

Group Company 
Secretary

  Secretary to the Board and its committees

  Provides support and guidance to the Board and the Chairman, and acts as an intermediary for non-executive directors 

  Responsible for: corporate governance; listing rules, prospectus rules, and disclosure guidance and transparency rules compliance; 
statutory compliance and reporting; shareholder services; and corporate responsibility 

  Member (and secretary) of the Group Operating Committee

Group General 
Counsel

  Responsible for overseeing Experian’s global legal, risk management, regulatory compliance and government affairs functions

  Provides the Board and Audit Committee with legal advice, leads on legal, risk and regulatory reporting, and active in public 
policy advocacy

  Member of the Group Operating Committee

Experian plc Annual Report 2021GovernanceCode principle
Division of Responsibilities

Independence
As required by the UK Corporate Governance 
Code, the Board considers each of the 
non-executive directors to be independent in 
character and judgment and believes there are 
no relationships or circumstances that are 
likely to affect (or could appear to affect) each 
director’s judgment.

Conflicts of interest, and  
external appointments
The Company’s articles of association allow the 
Board to authorise actual or potential conflicts 
of interest. The authorisation procedure 
involves Group Corporate Secretariat issuing 
guidance and a questionnaire each August, 
asking directors to identify any conflicts or 
potential conflicts, which the Board then 
considers at its September meeting. In addition, 
directors are expected to advise the Company 
Secretary of any actual or potential conflicts as 
soon as they arise so the Board can consider 
them at the next available opportunity. In the 
Board’s view, this procedure operated 
effectively during the year under review. The 
Board has also agreed a process whereby 
directors’ proposed external or additional 
appointments are reviewed and considered  
for approval by the Board.

98

Corporate governance report
continued

Workforce policies and practices 
(continued)
In terms of the ability to raise matters of 
concern, Experian is committed to achieving the 
highest possible standards of quality, honesty, 
openness and accountability, and there is an 
expectation that employees maintain high 
standards in accordance with the Global Code 
of Conduct. There is also a culture of openness 
and accountability, and all employees are 
encouraged to raise any concerns about the 
way in which the business is run at an early 
stage so that any concerns can be dealt with 
effectively. A confidential helpline, facilitated by 
an external provider, has been set up for 
employees who wish to raise any concerns. 
Calls to the Confidential Helpline, and any 
actions required, are reviewed by the Audit 
Committee at least every six months. 

Non-executive director appointment
Non-executive directors are initially appointed 
for three years. This may, subject to satisfactory 
performance and election or re-election by the 
shareholders, be extended by mutual 
agreement. They normally serve for a 
maximum of nine years, through three terms, 
each of three years’ duration. 

Meetings of non-executive directors
In addition to attending Board and committee 
meetings, the non-executive directors normally 
meet separately with the Chairman, and 
sometimes also with the Chief Executive Officer, 
at the end of each scheduled Board meeting. 
The non-executive directors also meet privately 
at least once a year with the Deputy Chairman, 
without the Chairman present, and did so once 
during the year to discuss matters including the 
Chairman’s performance.

Board information 
All directors receive financial and operational 
information each month to help them discharge 
their duties, and there were increased financial 
and operational updates this year due to the 
COVID-19 pandemic. Board papers are 
circulated digitally at least one week before 
each Board meeting, to ensure directors have 
time to review them. Directors have access to 
independent professional advice at the 
Company’s expense, if they consider it 
appropriate. No director obtained any such 
advice during the year ended 31 March 2021.

Experian plc GovernanceCode principle
Composition, Succession and Evaluation

Nomination and Corporate Governance Committee report

99

As Chairman of the Nomination and 
Corporate Governance Committee, I 
am very pleased to report on the work 
done by the Committee during the 
year, and provide some detail of the 
Committee’s principal roles and 
responsibilities. There are updates 
also on Board composition, diversity 
and inclusion, and this year’s Board 
evaluation.

A key responsibility of the Committee is to 
ensure plans are in place for orderly Board 
succession, and the Committee regularly 
receives and reviews updates on the 
structure, size and composition of the Board 
and its committees, to ensure critical skills 
and experience are appropriately refreshed. 
During the year, on the recommendation of 
the Committee members, Alison Brittain was 
appointed to the Board, providing significant 
financial services, consumer-facing, and 
retail product experience, as well as UK-listed 
company expertise. In addition, the 
Committee recommended the appointment of 
Jonathan Howell to the Board. Jonathan is a 
highly regarded FTSE 100 Chief Financial 
Officer, and has considerable executive and 
non-executive UK-listed boardroom 
experience, which will further enhance the 
strength, depth and effectiveness of the 
Board. The Committee reviews any skills gaps 
and the current Board composition (and 
Board members’ expertise, diversity and 
tenure) to allow for smooth succession 
planning. A key current focus of the 
Committee relates to Audit and Remuneration 
Committee Chairman succession, given the 
anticipated departures of Deirdre Mahlan and 
George Rose from the Board in the medium 
term, following completion of nine years' 
Board tenure. 

The Committee has also maintained its focus 
on the executive talent pipeline and senior 
management succession plans, reflecting the 
Board’s responsibility to ensure appropriate 
plans are in place. A detailed succession 
planning update was provided at the January 
2021 Committee meeting. Included in the 
update was an analysis of executive 
management succession coverage. The 
impacts of COVID-19 on attrition (which had 
reduced) were also discussed by the 
Committee. 

Diversity, equity and inclusion are essential to 
Experian’s purpose, and the Committee 
received and discussed a detailed update 
from our Chief People Officer, Jacky 
Simmonds, in January 2021. Experian is 
focused on several dimensions of workforce 
diversity (including race/ethnicity, gender, 
age/generation, working parents/families 

and LGBTQ+), and the Committee noted that 
the business was strong in terms of 
employee commitment, having an inclusive 
culture and diversity and inclusion initiatives, 
and that actions were being taken regarding 
representation, data and harnessing regional 
efforts to maximise impact. 

At our March 2021 meeting, as well as 
recommending the appointment of Jonathan 
Howell to the Board, the Committee 
considered the proposed election/re-election 
of directors at the AGM, recommended Dr 
Ruba Borno’s re-appointment for a further 
three-year term, reviewed the draft corporate 
governance section of the Annual Report, and 
reviewed various company law and 
governance changes.

As noted earlier in the Corporate governance 
report, the Committee also reviewed a people 
strategy, talent and culture update during the 
year. 

The Committee was in place throughout the 
year ended 31 March 2021. 

Committee’s key roles  
and responsibilities
The Board strongly believes that good 
governance and strong, responsible, balanced 
leadership are critical to business success and 
to creating both long-term shareholder value 
and a strong, sustainable culture. As a 
Committee, our responsibilities include:

 Ensuring we have appropriate procedures for 
nominating, selecting, training and evaluating 
directors, and that adequate succession 
plans are in place. 

 Reviewing the Board’s structure, size, 
composition and succession needs; 
considering the balance of membership and 
the Board’s required balance of skills, 
experience, independence, knowledge and 
diversity. 

 Identifying and nominating, for the Board’s 
approval, suitable candidates to fill vacancies 
for non-executive directors and, with the 
Chief Executive Officer’s assistance, 
executive directors. Board appointments are 
made on merit and against objective criteria, 
to ensure the Board maintains its balance of 
skills, experience, independence, knowledge 
and diversity. 

 Reviewing legislative, regulatory and 
corporate governance developments and 
making recommendations to the Board; and 
ensuring that the Company observes the 
standards and disclosures recommended by 
the UK Corporate Governance Code. 

Mike Rogers
Chairman of the Nomination and  
Corporate Governance Committee

As Chairman of the Nomination and 
Corporate Governance Committee, it is 
my pleasure to present this year's 
report on the Committee's activities 
during the year.

Members
Mike Rogers (Chairman) 
Dr Ruba Borno
Alison Brittain 
Caroline Donahue 
Luiz Fleury 
Jonathan Howell*
Deirdre Mahlan 
George Rose
*  From 1 May 2021

Quick facts

 Mike Rogers was appointed Chairman 
of the Committee in July 2019, when 
he was appointed as Chairman of the 
Company. 
 The Board considers the Committee 
members to be independent 
non-executive directors, in line with 
the UK Corporate Governance Code. 
 The Committee met four times during 
the year ended 31 March 2021. 
 The Chief People Officer and the Chief 
Communications Officer are invited to 
attend certain meetings. 
 The Chief Executive Officer is also 
invited to attend meetings and 
provides valuable contributions.

Quick link
experianplc.com/ 
about-us/ 
corporate-governance/ 
board-committees/

Experian plc Annual Report 2021Governance100

Nomination and Corporate Governance Committee report
continued

Code principle
Composition, Succession and Evaluation

Committee activities during FY21

April — July

November

January

March

  Recommended the appointment 
of Alison Brittain as an 
independent non-executive 
director of the Company.

  Discussed a detailed AGM briefing 
from the Company Secretary and 
the Chief Communications Officer, 
including voting results, 
shareholder feedback and 
engagement that had taken place 
in the lead-up to the AGM. 

  Discussed an update on the 
agreed focus areas from the FY20 
Board evaluation.

  Discussed Board composition  
and, in particular, approved role 
specifications for new 
non-executive directors.

  Continued important discussions 
regarding Board succession, with  
a focus on plans regarding Audit 
Committee Chairman succession.

  Reviewed the Committee’s 
performance during the year 
against its terms of reference, and 
concluded that it was operating 
effectively. 

  Agreed the structure of the FY21 
Board, committee and director 
evaluation.

  Reviewed and discussed a people, 
talent and culture update, 
including the identified strategic 
pillars, key risks, people 
implications and insights gained 
from business leaders.

  Reviewed an update on executive 
succession, including specific 
plans for key operational and 
functional roles.

  Reviewed an update on diversity, 
equity and inclusion, outlining the 
Experian philosophy and 
approach, where the business 
was strong, and where further 
efforts are needed. 

  Received and considered a  
Board succession update.

  Recommended to the Board the 
directors due to be considered  
for election/re-election at the  
2021 AGM.

  Considered the annual company 
law and governance update.

  Recommended the re-
appointment of Dr Ruba Borno as 
a director of the Company for a 
further three-year appointment 
term.

  Recommended the appointment 
of Jonathan Howell as an 
independent non-executive 
director of the Company.

Board, and executive committee (and direct reports), composition

As at 1 May 2021

Balance of executive and non-executive directors

Ethnicity of the Board

Independent Chairman
Executive
Independent non-executive
Total number of directors

Tenure of the Board

<1 year
1 to <3 years
3 to <6 years
6 to <9 years
9+ years
Total number of directors
Average Board tenure

1
3
7
11

White – European 
White – North American 
Non-white ethnic group – Arabic 
 Non-white ethnic group – South American 
Total number of directors

2
2
4
2
1
11
5 years, 9 months

Non-executive director skills*

Financial services 
Serving listed company executive
Consumer/Digital
Financial expertise
Technology/Information
Consumer packaged goods
Manufacturing/Large projects

6
3
1
1
11

4
4
4
3
3
1
1

Gender diversity of the Board

Gender diversity of executive committee and direct reports

Men
Women
Total number of directors

7 (64%)
4 (36%)
11

Men
Women

74%
26%

*  Table signifies the number of non-executive directors, as at 1 May 2021, considered to have that 

particular expertise. Individual non-executive directors may have more than one area of expertise. 

Experian plc GovernanceCode principle
Composition, Succession and Evaluation

101

Board composition
As at the date of approval of the Annual Report, 
the Board comprises the independent 
Chairman, Mike Rogers, three executive 
directors and seven independent non-executive 
directors, including the Deputy Chairman, 
George Rose. George is also the Chairman of 
the Remuneration Committee. Deirdre Mahlan 
is the Chairman of the Audit Committee and 
Mike Rogers is the Chairman of the Nomination 
and Corporate Governance Committee.

The Nomination and Corporate Governance 
Committee regularly evaluates Board 
composition from a number of perspectives, 
including diversity and orderly succession. The 
Committee’s discussions during the year 
concluded that there should continue to be a 
focus on diversity, including gender and 
ethnicity, and there was a preference where 
possible for recruiting non-executive directors 
who are serving executives at other 
organisations, and who have recent and 
relevant financial experience. Audit and 
Remuneration Committee chairmanship has 

also been a recent focus of the Committee. 
In terms of near- and medium-term skill 
requirements, the Committee’s focus will 
include non-executives who provide good 
geographic representation in terms of 
Experian’s markets, and technology, 
decisioning, advanced data and analytics will be 
considerations also. 

As with all Board appointments, the Committee 
recognises the continued importance of culture, 
fit and international experience when assessing 
potential candidates for the Board.

Process for Board appointments

When making Board appointments, the 
Committee reviews and approves an outline 
brief and role specification, and appoints a 
search agent for the assignment. 

We disclose the name of the search agent and 
any other connection they have with Experian 
in our next Annual Report. The specification 
and the search are discussed with the search 

agent, who then prepares an initial longlist of 
candidates. The Committee defines a shortlist 
and holds interviews. Ultimately, the 
Committee makes a recommendation to the 
Board for its consideration. Following Board 
approval, the appointment is announced in line 
with the requirements of the UK Financial 
Conduct Authority's (FCA’s) Listing Rules. 

In due course, a tailored induction programme 
is developed for the new director. 

We engaged Russell Reynolds as the specialist 
search firm involved with the recruitment of 
Alison Brittain and Jonathan Howell, our most 
recently appointed non-executive directors. 
They also provide other executive search 
services to the Group.

Step 1 
Committee reviews 
and approves an 
outline brief and  
role specification and 
appoints a search 
agent for the  
assignment

Step 2 
The agent prepares  
an initial longlist  
of candidates

Step 3 
The Committee  
then considers a 
shortlist and we  
hold interviews

Step 4 
The Committee 
makes a 
recommendation  
to the Board for  
its consideration

Step 5 
Following Board 
approval, the 
appointment is 
announced in  
line with the 
requirements of the 
FCA’s Listing Rules

Induction and training 
The Company has procedures to ensure newly 
appointed directors receive a formal induction, 
involving meetings with senior executives and 
functional leaders. A tailored induction 
programme is designed for each new 
non-executive director who joins the Board, to 
ensure they are equipped with a foundation of 
knowledge and materials necessary to add 
value. Individual induction programmes are 
usually completed within the first six months of 
a director’s appointment and the Company 
Secretary provides assistance and support 
throughout the induction process. The 
programmes are reviewed regularly to consider 
directors’ feedback and are continually updated 
and improved. During the year, the Board 
appointed Alison Brittain as an independent 
non-executive director, and Alison’s induction 
took place via video technology in late 2020. A 
similar induction has been arranged for 
Jonathan Howell, to take place in June/July 
2021.

Alison's induction included: 

Business/Operations – briefings, regional and 
global business overviews and product 
demonstrations in respect of a number of 
business areas, including: Technology and 
Information Security, Consumer Information 
Services, Decision Analytics, Vertical Markets, 
as well as business market and financial 
overviews.

Corporate/Governance – focused briefings on 
corporate governance, audit and investor 
relations and communications. Other areas 
covered include remuneration, talent, people 
and reward; a financial overview, budget and 
capital strategy; strategic planning, corporate 
development and competition overview; legal 
compliance, regulation, government affairs, risk 
management; and corporate responsibility.

Diversity 
We believe that diversity and inclusion are 
essential to our purpose of creating a better 
tomorrow – making positive change in the 
world by actively working to open up access to 
financial systems to marginalised communities. 
Our core philosophy is that our employees are 
people first, and we welcome people of all 
backgrounds to bring their whole selves to our 
team. 

The Board’s diversity policy is unchanged. We 
strongly believe that diversity throughout the 
Group and at Board level is a driver of business 
success. We respect, value and welcome all 
forms of diversity, and seek to reflect the 
diversity of our clients, investors and employees 
in our Board. We recruit talented Board 
members, who have the appropriate mix of 
skills, capabilities and market knowledge to 
ensure the Board is effective. When recruiting, 
we look across all sectors and non-traditional 
talent pools, and we require diversity on our 
candidate shortlists. 

Experian plc Annual Report 2021Governance102

Nomination and Corporate Governance Committee report
continued

Code principle
Composition, Succession and Evaluation

Diversity (continued)

Although we do not publish specific Board 
diversity targets, the female representation of 
the Board is 36%, which exceeds the current 
Hampton-Alexander Review recommendation 
of 33%. We also continue to monitor closely the 
numbers submitted as part of our Hampton-
Alexander commitment around our executive 
committee and their direct reports. The 
proportion of women in this population stands 
at 26%. As part of our commitment to continue 
to improve upon our gender diversity, we are 
putting in place a three-year target of 30% for 
this group. This, alongside the targets set for 
senior and mid-level leaders within Experian, 
will ensure a strong pipeline of women for our 
most senior positions over time. 

In addition, the February 2021 Parker Review 
Committee update confirmed that we met their 
Board ethnic diversity recommendations. We 
recognise the significant benefits of a diverse 
Board and, when recruiting, will continue to 
seek to address any diversity gaps on our 
Board, including gender and ethnicity. 

As well as the Board policy outlined above, the 
Group’s Code of Conduct further outlines our 
approach and how we think about diversity.  
We understand the fundamental value that 
diversity, equity and inclusion bring to our 
business, and there are many ongoing 
initiatives to support a work environment in 
which everyone is treated with fairness and 
respect, has equal access to opportunities and 
resources, and can contribute fully to our 

success. At Experian, we embrace diversity and 
appreciate different perspectives and the 
unique value each employee brings. 
Fundamentally, we do not discriminate against 
anyone based on race, colour, religion, gender, 
sexual orientation, gender identity or 
expression, national origin, disability, age, 
covered veteran status, or any other 
characteristic protected by law. The Code of 
Conduct applies to everyone at Experian, 
including contractors, suppliers and others who 
do business with us. Contractors and suppliers 
performing work on behalf of Experian are 
expected to comply with the law and the 
portions of the Group’s Code of Conduct that 
apply to them.

Board evaluation 

The UK Corporate Governance Code specifies 
that the Board should undertake a formal and 
rigorous annual evaluation of its own 
performance and that of its committees and 
individual directors, and that the Board should 
also have an externally facilitated evaluation 
at least once every three years. 

FY21 was Year 2 of our Board’s three-year 
review cycle. Last year (FY20), an independent 
external evaluation was conducted by 
Manchester Square Partners to provide the 
Board with greater insights into its 
performance and to identify opportunities to 
further increase and improve its overall 
effectiveness. The conclusion of the external 
evaluation was that the Board was functioning 

extremely well and in line with first-class 
governance. Board dynamics were considered 
to be excellent, with specific characteristics 
including inclusivity, supportiveness, 
constructively challenging and responsible. 
The Board was noted as being unified and 
aligned, with the Experian agenda as the 
priority.

Year 1 – FY20

Evaluation by external facilitator

Year 2 – FY21

Internal review against detailed  
Year 1 review

Year 3 – FY22

Questionnaire-based internal evaluation

Following that external evaluation, the Board 
agreed areas of focus for FY21. This year, 
the second year of our cycle, involved the 
Board performing an internal evaluation of 
progress against the FY21 areas of focus 
and the resulting actions, as well as 
agreeing new areas of focus for the coming 
year. The third year of the cycle, to be 
undertaken in FY22, will be a questionnaire-
based internal evaluation.

This year’s internal evaluation was  
structured as follows: 

Board

 Group Corporate Secretariat reviewed progress against the agreed 
FY21 areas of focus and an update was presented at the Board meeting 
in March 2021. 

 That update, and the Board review and discussion of its actions, and the 
actions of management, against the FY21 areas of focus formed the 
basis of this year’s review from a Board perspective, and new FY22 
areas of focus were agreed. 

Committees

 A performance evaluation discussion was included on the agendas of 
the Board committees, supported by an analysis of how each committee 
was performing against the key areas in its terms of reference. 

Individual 
directors

 Meetings were held between each director and the Chairman  
in March 2021, in relation to each director’s performance. 

 The Deputy Chairman and Senior Independent Director evaluated the 
Chairman, taking account of input from other directors.

Experian plc GovernanceCode principle
Composition, Succession and Evaluation

103

Progress against the focus areas highlighted in the FY20 review

Area

Focus

Progress

COVID-19 
pandemic

Board 
succession  
and talent

  As the pandemic evolved, the Board took decisive action to agree a 
set of priorities and goals for the Group, the purpose of which was to 
establish measures of success for the Board’s role in navigating the 
emergency. These covered: maintenance of operations while keeping 
our people, clients and suppliers safe and healthy; preserving the 
health of the business (including its financial health); recovering 
strongly as the emergency subsides; and using the Group’s 
capabilities to help communities survive and recover rapidly. 

  It is expected that a significant Board focus for the coming year will 
be how the Group adapts, adjusts and recovers from the situation 
and lessons learned that could have relevance for the evaluation and 
mitigation of emerging risks. The Board will play a key part in this 
process, guided by the agreed priorities and goals.

  The Board’s FY21 priority will be on non-executive succession, 
particularly chairmanship of the Remuneration and the Audit 
Committees, as the current role holders approach the natural end of 
their Board terms of appointment. 

  The focus for the Chairman and the Board will be on replacing the 
significant breadth and depth of experience, insight, advice and 
challenge that will leave the Board, ensuring the right seniority, 
experience (including financial) and cultural fit of any successors, 
and that there is a smooth transition (and comprehensive induction) 
for any new appointments. 

  As part of its regular meetings and visits, the Board spends time with 
the senior leadership team and has opportunities to meet 
up-and-coming talent within the organisation. There is also an 
annual formal review of talent, discussion of specific appointments 
as needed and updates on talent development programmes. The 
development, attraction, retention and diversity of talent is also an 
area of increasing focus for the Board, as the Group evolves into new 
and highly competitive business areas, balancing internal 
development with key external hires.

  Additional Board meetings and updates were initiated at an early 
stage, and took place in April 2020 and June 2020, in addition to the 
scheduled meetings in March, May and July 2020. This allowed the 
Board to regularly oversee the actions being taken by the Group in 
response to the pandemic and to receive regular updates on 
trading. 

  Early action was taken to ensure an appropriately focused Board 
agenda, principally through the inclusion of a 'COVID-19 Board 
Report' covering People, Operations, Consumer/Regulatory, 
Funding, Societal Support, Return to business-as-usual, and the 
Group’s global response. Reporting on many of these matters was 
also enhanced in the regular updates to the Board between 
meetings.

  The Audit Committee requested, and discussed, a management 
report specifically related to the potential impacts on the Group’s 
risk environment arising from COVID-19, including the impact of the 
Group’s principal risks and key activities undertaken within the 
Group’s pandemic response plans. 

  Alison Brittain was appointed as an independent non-executive  
director on 1 September 2020. 

  Jonathan Howell was appointed as an independent non-executive 
director on 1 May 2021.

  The Nomination and Corporate Governance Committee continued to 
regularly discuss Board composition and succession (including 
Committee chairmanship succession) and reviewed the role 
specifications for the new non-executive director appointments and 
potential future appointments.

  The Nomination and Corporate Governance Committee continued to 
receive in-depth updates on senior leadership succession, diversity 
and inclusion, and people strategy, talent and culture, including 
updates on the Group’s people development programmes. 

  The Board continued to spend time with senior management and 
high-potential talent within the business. This was undertaken via 
video technology during the year, and it remains the intention that 
the Board will re-commence visits to the Group’s key business 
locations when it is safe to do so in line with COVID-19 travel 
restrictions and public health guidance. 

FY22 focus areas agreed in the FY21 review

Area

Focus

Culture and 
Social capital

 As the Board concluded in this year’s internal evaluation, the Board has continued to operate effectively despite not meeting 
together physically since January 2020. Since that time, two new independent non-executive directors have joined the Board.

 Although there may be some changes to the way the Board operates in the future, the Board recognises the importance of 
remaining closely connected with the business and fellow directors, in order to lead by example and continue to promote and 
monitor the desired culture throughout the Group.

 The Board intends to focus on ways to further strengthen the culture and rebuild social capital to ensure that the strong culture of 
the Board is not impacted by the COVID-19 pandemic, and that it continues to operate as a high-performing collegiate team.

Environmental, 
Social, and 
Governance 
(ESG)

 The Group continues to progress a number of ambitious programmes of ESG-centred activities, which include considerations 
around climate change, gender and ethnicity, diversity, pay, monitoring of suppliers, reporting frameworks, and the positive role of 
the Group and data in society.

 The Board, through its oversight of the Group’s strategy and its responsibilities, will continue to evaluate how ESG issues affect key 
aspects of the business and what Experian’s ambitions and goals should be as a long-term sustainable business.

Experian plc Annual Report 2021Governance104

Audit Committee report

Code principle
Audit, Risk and Internal Control

I am pleased, as Chairman of the Audit 
Committee, to report on how the 
Committee carried out its 
responsibilities during the year, in 
particular with the ongoing COVID-19 
global pandemic, and how we 
discharged our duties.

The Committee’s remit is to: review and 
monitor the integrity of the Group’s financial 
reporting, ensuring that any judgments made 
are appropriate; ensure the external auditor 
is independent and effective in its role, and 
recommend the appointment of the external 
auditor; and ensure that the Group has an 
effective internal control framework, 
including the risk management system. The 
Committee members’ collective international 
and financial experience enables them to act 
effectively in these areas, and the work of the 
Committee during the year covered all 
elements of its remit. 

This report contains details of the significant 
issues we considered in relation to the 
financial statements and how these were 
addressed, and our process for concluding 
that this Annual Report is fair, balanced and 
understandable.

Deirdre Mahlan
Chairman of the Audit Committee

I am pleased to report on the 
Committee’s activities during the  
year, especially with 2020 being a 
particularly difficult year given the 
ongoing COVID-19 global pandemic.

Members
Deirdre Mahlan (Chairman) 
Dr Ruba Borno 
Alison Brittain 
Caroline Donahue 
Luiz Fleury 
Jonathan Howell*
George Rose 

*  From 1 May 2021

Quick facts

 Deirdre Mahlan has chaired the 
Committee since January 2015. Deirdre 
is a qualified accountant with an MBA 
and has many years’ experience in 
senior finance roles, most recently as 
Chief Financial Officer of Diageo plc. 

 All members of the Committee are 
independent non-executive directors 
and the Board considers them to have 
an appropriate level of experience. 

 Deirdre Mahlan, George Rose and 
Jonathan Howell are considered to have 
recent and relevant financial experience, 
in line with the UK Corporate 
Governance Code. 

 The Committee met four times during 
the year, with each scheduled meeting 
timed to coincide with key dates in  
the Group’s financial reporting and  
audit cycle. 

 Regular attendees at meetings include 
the Chairman, the executive directors, 
the Group General Counsel, the Head of 
Global Internal Audit, the Global 
Financial Controller, the Chief 
Information Officer, the Chief Information 
Security Officer and representatives 
from KPMG LLP (the external auditor). 
Other invitees include the Global Head of 
Risk Management and the Global Head 
of Compliance. 

 At the end of each scheduled meeting, 
the external auditor and the Head of 
Global Internal Audit meet with the 
Committee to discuss any matters 
without management being present. 

 The Committee is authorised to seek 
outside legal or other independent 
professional advice as it sees fit.

Quick link
experianplc.com/ 
about-us/ 
corporate-governance/ 
board-committees/

The Committee responded quickly to the 
impact of COVID-19 on its areas of 
responsibility. Soon after the start of the 
pandemic, the Committee requested a 
COVID-19 specific risk update from 
management, which was presented to the 
Committee early in FY21. The initial view of 
the Committee was that COVID-19 had 
impacted some of the Group’s principal risks 
– for example, risk considerations related to 
employees working from home. For each risk 
area impacted, the Committee was advised of 
the mitigating actions that had been put in 
place. These included, for the risks associated 
with working from home, enhanced technical 
measures to restrict, secure and monitor 
devices, increased phishing testing, robust 
compliance requirements for employees with 
access to sensitive data and implementation 
of critical security updates. A similar analysis 
was discussed by the Committee in respect of 
each of the impacted Group principal risks. 

The Committee was in place throughout the 
year ended 31 March 2021.

Committee’s key roles and 
responsibilities

 Monitoring the integrity of the financial 
statements and reviewing significant 
financial reporting judgments contained  
in them.

 Reviewing internal financial controls  
and the Group’s internal control and risk 
management systems, with special attention 
this year on COVID-19 specific risks.

 Reviewing the effectiveness and quality  
of the audit process and the independence  
and objectivity of the external auditor. 

 Monitoring and reviewing the effectiveness  
of the internal audit function. 

 Developing and implementing policy on 
engaging the external auditor to supply 
non-audit services, taking into account 
relevant guidance. 

 Approving the external auditor’s 
remuneration and terms of engagement,  
and making recommendations about its 
re-appointment.

Experian plc GovernanceCode principle
Audit, Risk and Internal Control

105

Committee activities during FY21

May

September

November 

March

  Reviewed the principal 
accounting policies, pre-year-end 
accounting matters and updates 
on the year-end financial 
statements and financial review.

  Reviewed the external auditor’s 
pre-year-end report, including 
scope, status and controls 
findings.

  Reviewed fraud and Confidential 
Helpline update.

  Reviewed the Group’s Tax Policy.

  Reviewed the Group’s non-audit 
fee policy and the Group audit 
fee.

  Reviewed the Global Internal 
Audit strategy and annual plan.

  Considered the re-appointment 
of the external auditor.

  Reviewed the preliminary results 
announcement and the Annual 
Report, and papers in relation to: 

    – year-end accounting matters

    –  the preparation of financial 
statements on the going 
concern basis (see also note 2 
to the Group financial 
statements)

    –  the making of a viability 

statement recommendation to 
the Board

     –  the fair, balanced and 

understandable assessment 

    –  and the making of 

management representations. 

  Reviewed the 2020 Annual 
Report to ensure it was fair, 
balanced and understandable 
and provided information 
enabling an assessment of 
Experian’s position and 
performance, business model 
and strategy.

  Reviewed and discussed  
with management the draft 
Enforcement Notice received 
from the UK Information 
Commissioner's Office (ICO), and 
the associated accounting 
impact.

  Reviewed the Risk Management 
Framework and Summary of 
Assurance, including a COVID-19 
specific risk update.

  Reviewed the external auditor’s 
year-end report, including 
independence considerations. 

  Reviewed non-audit fees. 

  Considered the FY21 external 
audit plan with the external 
auditor, including its scope, 
materiality and the expected 
impact of COVID-19. The plan 
included the external auditor’s 
response to developments in  
the business during the year, 
developments in the audit 
process, the Group’s risk 
assessment and the coverage  
of the audit. 

  Reviewed the effectiveness of 
the external auditor (see page 
107 ‘External auditor’). 

  Evaluated the performance of 
the Global Internal Audit function 
(see page 107 ‘Internal audit’). 

  Received and discussed with 
management an update in 
relation to a South Africa 
fraudulent data access matter.

  Continued to assess with 
management the impact of 
COVID-19 from a risk perspective 
(including information security), 
noting the COVID-19 risk 
assurance that had been 
undertaken. 

  Reviewed the Compliance 
Management Programme 
overview from the Global Head of 
Compliance; assessed the 
Compliance terms of reference 
and received annual compliance 
training.

  Reviewed fraud and Confidential 
Helpline updates.

  Reviewed the Group’s Treasury 
Policy.

  Approved the Committee’s 
annual meeting schedule and 
reviewed the Committee’s 
performance against its terms  
of reference.

  Reviewed the half-yearly 
financial report announcement, 
and papers in relation to: 

   – half-year accounting matters 

    –  the preparation of the 

half-yearly report on the going 
concern basis

    –  a fair, balanced and 

understandable assessment 

    –  and the making of 

management representations. 

  Although not required for the 
half-year, reviewed the viability 
modelling assessment that had 
taken place, given the situation 
with COVID-19.

  Reviewed the external auditor’s 
half-year report, including 
independence considerations. 

  Reviewed and discussed with 
management the final 
Enforcement Notice received 
from the ICO, the appeal made  
by the Group, potential business 
impacts of the notice, and the 
associated accounting 
considerations.

  Debated extensively with 
management the restructuring 
charge for the transformation 
programme in the UK and 
Ireland and other restructuring 
initiatives.

  Received an update and 
Committee training from the 
external auditor in respect of 
forthcoming audit industry 
changes (including strengthening 
of internal controls frameworks, 
known as ‘UK SOX’), new or 
impending accounting standard 
changes, and the likely impacts 
and considerations for Experian.

All meetings

  Reviewed full or summary risk management 
updates at each meeting, including status of 
and changes to the Group’s principal risks, 
material litigation, regulatory developments 
and details of any emerging risks, with 
particular focus on COVID-19 specific risks.

  An Internal Audit update was presented by 
the Head of Global Internal Audit at each 
meeting, and discussed by the Committee, 
including the status of the audit plan, audit 
findings and themes in the reporting period, 
and progress on any overdue audit actions.

  Reviewed an information security update 
from the Chief Information Security Officer at 
each scheduled meeting. This is a standing 
item on the Committee agenda, given its 
importance to the Group. Included this year 
were updates on the impact of COVID-19 on 
information security, for example in relation 
to any increased risk from employees 
working from home and the resultant 
changing threat landscape. 

Experian plc Annual Report 2021Governance106

Audit Committee report
continued

Code principle
Audit, Risk and Internal Control

Significant issues
The table below summarises the significant matters considered by the Committee in relation to the Group and Company financial statements and the 
way they were concluded. These matters, together with any other significant considerations of the Committee, are reported to the Board. The minutes of 
each Audit Committee meeting are also circulated to all members of the Board.

Matter considered

Challenge and conclusion

Impairment review – goodwill and other intangible assets 

A summary of the annual impairment analysis and underlying process was 
provided to the Committee.

The Committee scrutinised the methodology and assumptions applied by 
management.

The analysis indicated that, following a challenging year impacted by the effects 
of the COVID-19 pandemic, growth in Asia Pacific was adversely affected and the 
estimated recoverable amounts of the assets were below their carrying value. 
Accordingly, an impairment of goodwill in the region was proposed.

In respect of Asia Pacific, the Committee challenged management on the 
longer-term strategy of the region and the extent to which this could be 
captured in the forecasts used. The Committee debated with management the 
best approach to including forecasting adjustments.

The recoverable amounts of the assets of all other segments continued to 
sufficiently exceed their carrying amounts.

The Committee concurred with management’s conclusions that an 
impairment of goodwill was required in Asia Pacific. 

The Committee noted the headroom and the sensitivity to changes in 
assumptions and concurred with the proposed disclosure of these in note 20 
to the Group financial statements.

Impairment review – other assets

A summary of the review process for other assets was provided to the 
Committee. 

The Committee scrutinised the methodology and assumptions applied by 
management. 

The review indicated that an impairment was required in one of the Group’s 
intangible assets, and that an impairment reversal was required in one of the 
Group’s associates.

The Committee noted the changes in trading performance against the forecast 
of the associate and debated with management the future strategy for this 
investment.

Going concern and viability

The Committee reviewed the assessment of going concern and viability. 

The Committee concurred with management’s conclusion that a write-down of 
intangibles was required, an impairment reversal in associates was required 
and that the proposed accounting was appropriate.

The Committee scrutinised the key risks and viability scenarios, the 
assumptions used and the methodology.

The Committee concurred with management’s assessment that the Group 
is a going concern and is expected to remain viable.

Acquisitions

The Committee received an update on the acquisitions made during the year 
notably the acquisitions of Arvato’s Risk Management division in Germany, 
Tapad, Inc. in North America and BrScan in Brazil.

The Committee noted these deals included elements of contingent 
consideration and put options, and that an independent external valuer had 
assisted with these valuations along with the acquired assets and liabilities.

Tax 

The Committee received a regular update from management on the adequacy of 
provisions in respect of significant open tax matters. The review included details 
of ongoing correspondence with tax authorities in the UK, the USA and Brazil 
and the principal areas of tax challenge. 

Litigation and regulatory matters 

The Committee received an update and analysis of open litigation and regulatory 
matters affecting the Group, including the enforcement notice from the UK 
Information Commissioner’s Office.

Restructuring

A summary of potential restructuring opportunities was presented to the 
Committee in the first half.

The Committee discussed with management a refinement to the 
non-controlling interest policy, in light of these acquisitions.

The Committee approved the valuation of the acquisition intangibles and 
accounting for non-controlling interests.

The Committee agreed that the assessment of the uncertain tax positions was 
appropriate and that the judgment taken in respect of the year-end provision 
in the Group financial statements was reasonable. 

The Committee also noted the evolving and complex tax laws that applied to 
the Group and the uncertainty that these might bring. It concluded that the 
Group tax risk disclosures were appropriate. 

The Committee concluded that these matters had been appropriately provided 
for at 31 March 2021.

The Committee considered and concurred with the proposed contingent 
liability disclosures included in the notes to the Group financial statements.

The Committee discussed the proposals with management. As the 
performance of the Group strengthened the Committee challenged 
management to keep the overall programme limited and focused on certain 
specific areas.

The Committee approved the proposed accounting for the programme as a 
non-benchmark item.

Experian plc GovernanceCode principle
Audit, Risk and Internal Control

107

Fair, balanced and understandable – what did we do?

Each year, in line with the UK Corporate Governance Code and the Committee’s terms of 
reference, the Committee is asked to consider whether or not, in its opinion, the Annual Report 
is fair, balanced and understandable (FBU) and whether or not it provides the information 
necessary for shareholders to assess the Group’s position and performance, business model 
and strategy. There is an established process to support the Audit Committee in making this 
assessment, and we use a similar process for the Group’s half-yearly financial report.

The key areas to focus on included  
ensuring that: 

 The overall message of the narrative 
reporting is consistent with the primary 
financial statements. 

 The overall message of the narrative 
reporting is appropriate, in the context of 
the industry and the wider economic 
environment. 

 The Annual Report is consistent with 
messages already communicated to 
investors, analysts and other stakeholders.

 The Annual Report, taken as a whole, is 
fair, balanced and understandable.

 The Chairman and Chief Executive 
Officer’s statements include a balanced 
view of the Group’s performance and 
prospects, and of the industry and market 
as a whole. 

 Any summaries or highlights capture the 
big picture of the Group appropriately. 

 Case studies or examples are of strategic 
importance and do not over-emphasise 
immaterial matters.

The main elements of the process are: 

 A list of ‘key areas to focus on’ was 
previously shared with the Annual Report 
team. The team is reminded of the 
requirement annually, and asked to reflect 
this in their drafting.

 An internal FBU committee considered the 
Annual Report in May 2021, ahead of the 
Audit Committee meeting. A wide range of 
functions are represented on this 
committee, including executives from 
finance, communications, investor 
relations, legal and corporate secretariat. 
The external auditor also supports the 
committee. 

 In advance of its May 2021 meeting, the 
Audit Committee received a near-final 
draft of the Annual Report, together with a 
reminder of the areas to focus on. The FBU 
committee’s observations and conclusions 
were also relayed to the Audit Committee.

 Following its review this year, the Audit 
Committee concluded that it was 
appropriate to confirm to the Board that 
the 2021 Annual Report was fair, balanced 
and understandable, and provided the 
information necessary for shareholders to 
assess the Group’s position and 
performance, business model and 
strategy. The FBU statement appears in 
the Directors’ report.

Internal audit
An internal evaluation of Internal Audit was 
reviewed by the Committee at its September 
2019 meeting, as part of the agreed four-year 
evaluation cycle (a full external quality 
assessment every four years, and follow-up 
interim external quality assessments and 
internal reviews in the intervening period). 

In September 2020, the Committee reviewed 
the conclusions of a further internal evaluation 
of Internal Audit, which comprised: internal 
quality assurance results; post-audit 
stakeholder feedback; key internal metrics; 
self-assessment against the International 
Standards for the Professional Practice of 
Internal Auditing and the Code of Ethics by the 
Head of Global Internal Audit; and a survey of 
principal stakeholders for areas requiring 
improvement. All audits that had been assessed 
using Internal Audit’s quality assurance process 
were rated positively, with strong adherence to 

standards and processes. Feedback from 
stakeholders was also positive, and there was 
good progress in relation to the quality of the 
assurance process and the insights provided by 
Internal Audit. The assessment against key 
internal metrics indicated that a continued 
focus area should be the time taken to issue 
reports. There was conformance with the 
International Standards for the Professional 
Practice of Internal Auditing, and stakeholder 
feedback on the function was strong, with the 
team viewed as highly effective, professional 
and independent. 

External auditor 
Tenure and tendering 
KPMG LLP (KPMG) has been the Company’s 
auditor since July 2016, following the 
conclusion of the audit tender process in 
September 2015. There are currently no 
contractual obligations restricting our choice of 

external auditor and we confirm that we have 
complied on a voluntary basis (as a 
non-UK-incorporated company) with the 
provisions of the UK Competition and Markets 
Authority (Mandatory Use of Competitive Tender 
Processes and Audit Committee 
responsibilities) Order 2014 for the financial 
year under review.

Effectiveness, audit quality, independence  
and appointment 
At its September 2020 meeting, the Audit 
Committee reviewed and discussed KPMG’s 
audit strategy for the year ended 31 March 2021. 
In November 2020, and March and May 2021, 
the Committee received detailed updates on the 
audit’s progress, which included details of the 
external auditor’s actions, such as the audit 
procedures undertaken, the audit’s coverage, 
the impact of COVID-19 on the audit, the 
segregation of duties and the status of any 
significant findings, as well as details of key 
matters arising from the audit and assessments 
of management’s judgments on them; and 
reviewed the content of the independence letter 
and the management representation letter, as 
well as engagement terms. 

The Committee formally reviews the 
effectiveness of the external auditor at its 
September meeting. This year, questionnaires 
were provided to Board members, senior 
operational and functional management and 
senior regional, finance and treasury 
leadership. As part of the evaluation, the FRC’s 
Guidance on Audit Committees was reviewed to 
ensure that best practice was being followed. 
The evaluation focused on the four key areas 
used in the FRC’s May 2015 ‘Practice aid for 
audit committees’: mind-set and culture; skills, 
character and knowledge; quality control, and 
judgment. The Committee also reflected on the 
assurance on financial statements, the audit 
teams and communication, as well as 
considering external regulatory updates on the 
external auditor received during the year. 

The overall results of the evaluation were 
favourable, particularly with regard to quality 
and value of the service. There were no 
concerns regarding the independence of the 
audit team, the technical knowledge of KPMG or 
the way in which judgments were explained. 
The Committee concluded, based on feedback 
and information obtained during its other work, 
that the external auditor had performed 
effectively, and that the Group and the auditor 
had complied with relevant guidance. 

The Committee also assesses the quality of the 
audit (along with the effectiveness review 
described above) in the following ways: 

Evaluation of external auditor (process 
described above) – the large majority of 
internal respondents agreed that the audit had 
been completed efficiently and as planned; 
where this was not the case, it was felt that 

Experian plc Annual Report 2021Governance108

Audit Committee report
continued

Code principle
Audit, Risk and Internal Control

deviations from the plan were communicated 
and appropriate. It was additionally noted that 
any COVID-19 related changes were handled 
efficiently and effectively. No necessary 
improvements were noted with regard to the 
external auditor's judgment and 
communication, particularly as to technical 
issues, estimates, discussing potential issues 
and management letter content.

Meeting attendance by the external auditor 
– KPMG attend all scheduled Committee 
meetings and, during the year, reported to the 
Committee on the components of the audit plan, 
additional or forthcoming requirements or 
regulatory changes, audit findings and interim 
audit findings. These reports, the private 
sessions held with the Committee, and the level 
of challenge applied by the external auditor to 
management, are opportunities for KPMG to 
demonstrate and articulate (and for the 
Committee to assess and challenge, as 
required) the quality of the audit work. 

FRC Audit Quality Inspection Report (AQR) – in 
June 2020, the FRC published its AQR for KPMG, 
which was focused on the key areas requiring 
action by KPMG to safeguard and enhance audit 
quality. This provided the Committee with an 
external perspective on the quality of audits by 
KPMG, and the Committee noted the FRC’s 
comments that there had been considerable 

Provision of non-audit services

Background 
The Audit Committee annually reviews the 
policy on the provision of non-audit services 
and the recruitment of former auditor 
employees, and the latest review took place in 
March 2021. The policy, which is set out below, 
recognises the importance of the external 
auditor’s independence and objectivity. 

Policy
The external auditor is prohibited from 
providing any services other than those 
directly associated with the audit or required 
by legislation. These are limited to:

 Reporting required by a competent 
authority or regulator under UK law or 
regulation, for example:

 – Reporting to a regulator on client assets;

 – In relation to entities regulated under the 
UK Financial Services and Markets Act 
2000 (FSMA), reports under s166 and 
s340 of FSMA; 

 – Reporting to a regulator on regulatory 

financial statements; 

 – Reporting on a Solvency and Financial 
Condition Report under EU Solvency II  
Directive 2009

 Reporting on internal financial controls

focus on audit quality at the top of the firm and 
a number of improvements to the audit practice 
as a result. However, the report also observed 
that further increased consistency of high- 
quality audits was required. In response to the 
findings, KPMG subsequently updated the 
Committee on the investment being made in 
audit quality, talent retention, diversity, and the 
ongoing monitoring that was in place. 

Technology and processes – KPMG employ a 
‘hub’ approach in order to perform 
standardised testing for each local market. This 
approach includes the use of data analytics 
techniques, which supplies audit evidence over 
significant quantities of data, and this provides 
a perspective on audit quality to the Committee. 

Independence is an important element of the 
external audit. To ensure auditor objectivity and 
independence, the Committee reviews potential 
threats to independence and the associated 
safeguards during the year. The safeguards that 
KPMG had in place during the year to maintain 
independence included annual confirmation by 
KPMG staff of compliance with ethics and 
independence policies and procedures. KPMG 
also had in place underlying safeguards to 
maintain independence by: instilling 
professional values; communications; 
international accountability; risk management, 
and independent reviews. They also ensured 

that there was appropriate pre-approval for 
non-audit services, which are provided only if 
permissible under relevant ethical standards. 
The Committee concluded that the external 
auditor had maintained its independence 
throughout the year.

Non-audit services 
KPMG provides other services to Experian.  
To ensure auditor objectivity and independence, 
we have a policy relating to providing such 
services. The policy includes financial limits 
above which any proposed non-audit services 
must be pre-approved, depending on the 
expenditure proposed. The Committee receives 
half-yearly reports providing details of 
non-audit assignments carried out by the 
external auditor, together with the related fees. 
Under the policy, non-audit fees paid to KPMG 
are capped at 30% of the fees for audit services, 
except in exceptional circumstances. 
Pre-approval by the Audit Committee or  
Audit Committee Chairman is required in  
that situation. An analysis of fees paid to the 
external auditor for the year ended 31 March 
2021 is set out in note 13 to the Group financial 
statements.

 Reports required by or supplied to 
competent authorities/regulators 
supervising the audited entity, where the 
authority/regulator has either specified the 
auditor to provide the service or identified 
to the entity that the auditor would be an 
appropriate choice for service provider

 Audit and other services provided as 
auditor of the entity, or as reporting 
accountant, where the services are required 
by law or regulation

 Reviews of interim financial information; 
and providing verification of interim profits

 Extended audit or assurance work where 
the work is integrated with the audit work 
and is performed on the same principal 
terms and conditions 

 Services which support the entity in 
fulfilling an obligation required by law or 
regulation, where the provision of such 
services is time critical and the subject 
matter of the engagement is price sensitive

 Reporting on government grants

 Reporting on covenant or loan agreements 
which require independent verification

 Additional assurance work on material 
included within the Annual Report

 Services which have been the subject of an 
application to a competent authority.

The appointment of the external auditor for 
any non-audit work up to US$50,000 must be 
approved by the Global Financial Controller. 
The appointment of the external auditor for 
any non-audit work where the expected fees 
are over US$50,000 and up to US$100,000 
requires the approval, in advance, of the Group 
Chief Financial Officer. Where the expected 
fees are over US$100,000, the approval of the 
Chairman of the Audit Committee is required 
in advance. 

Where cumulative annual fees exceed the 
30% annual limit, all expenditure must be 
approved by the Chairman of the Audit 
Committee (via the Global Financial 
Controller), up to 35%. Where cumulative 
annual fees exceed the 35% annual limit,  
all expenditure must be approved by the Audit 
Committee. All expenditure is subject to a 
tender process, unless express permission is 
provided by the Chairman of the Audit 
Committee, the Chief Financial Officer or the 
Global Financial Controller based on the above 
approval limits. Any expenditure below 
US$100,000 not subject to a tender will be 
notified to the Chairman of the Audit 
Committee.

Continued opposite

Experian plc GovernanceCode principle
Audit, Risk and Internal Control

109

Commercial agreements where Experian 
provides services to the auditor must be 
approved by the Global Financial Controller 
and not exceed the lower of 5% of the local 
Experian entity’s total revenue and 
US$250,000, and all transactions should  
be undertaken on an arm’s length basis. 
Transactions in excess of this limit require 
approval of the Chairman of the Audit 
Committee in advance. 

The Committee will receive half-yearly reports 
providing details of assignments and related 

fees carried out by the external auditor in 
addition to their normal work. 

worked on the audit of Experian plc or its 
subsidiaries. 

Following the year-end audit, neither Experian 
nor any of its subsidiary companies will 
employ any audit partner or audit team 
member in a position which could have a 
significant influence on the Group’s 
accounting policies or the content of its 
financial statements until a cooling-off period 
has elapsed. The cooling-off period is two 
years in respect of an audit partner, and one 
year in respect of a director, where they have 

The KPMG Engagement Letter further 
prohibits Experian from soliciting the 
employment of any audit team member for 
three months following completion of the 
audit, without KPMG consent. 

The Committee will receive an update if any 
senior audit team members are recruited by 
Experian, and an annual update in March 
providing numbers of former auditor 
employees currently employed by Experian.

Risk management and internal control 

The Board is responsible for maintaining and 
monitoring sound risk management and 
internal control systems, and for determining 
the nature and extent of the principal risks 
Experian is willing to take to achieve its 
strategic objectives. There is an ongoing 
process for identifying, evaluating and 
managing the principal and emerging risks 

we face. This process was in place for the 
financial year and up to the date of approval of 
this Annual Report. Full details of our risk 
management and internal control systems 
and processes can be found in the Risk 
management section of the Strategic report 
on page 73. The Audit Committee considers 
emerging risks with management as part of 

the standing risk management update it 
receives. During the year, as well as 
management-identified emerging risks, the 
Committee asked management to evaluate 
certain risks as potential emerging risks. 

The specific processes underlying the elements 
of our risk framework are set out below.

Identify

  Identify and escalate new, emerging or changing risks, significant 
incidents, significant control gaps and risk acceptance 

Assess

  Assess the potential impact of each strategic, operational and 
financial risk on the achievement of our business objectives, and 
the Group’s corresponding risk appetite

  Produce Board-level and Group-level finance reports, including 
financial summaries, results, forecasts and revenue trends, 
investor relations analysis and detailed business trading 
summaries 

  Follow formal review and approval procedures for major 
transactions, capital expenditure and revenue expenditure 

  Evaluate compliance with policies and standards that address 
risk management, compliance, accounting, treasury 
management, fraud, information security and business continuity 

  Monitor budgetary and performance reviews tied to KPIs and 
achievement of objectives 

  Consider external factors arising from our operating environment 
and internal risks arising from the nature of our business, our 
controls and processes, and our management decisions

  Conduct detailed performance reviews at a regional level 

  Report to Regional Risk Committees, the Security and Continuity 
Steering Committee, the Executive Risk Management Committee, 
and the Audit Committee on the status of principal and emerging 
risks, the progress of strategic projects and acquisitions, and 
escalation of significant accepted risks 

  Global Internal Audit reports to the Audit Committee on assurance 
testing and Confidential Helpline investigation results 

  Group Compliance reports to the Audit Committee on fraud 
management

  Apply a risk scoring system, based on our assessment of the 
probability of a risk materialising, and its impact if it does 

  Require executive management confirmations of compliance with 
our corporate governance processes and control environment

Respond

  Apply active risk remediation strategies, including internal 
controls, formal exception processes, insurance and specialised 
treasury instruments 

  Accept or remediate current risk and control environment

  Determine corrective action if required

  Use formal review and approval procedures for significant 
accepted risks

Monitor

  Maintain comprehensive risk registers representing the current 
risk and control environment, using a software solution to provide 
enhanced monitoring

  Review of controls and follow-ups by management, second line 
functions such as Compliance, Global Internal Audit and third 
parties 

  Use Global Internal Audit to independently assess the adequacy 
and effectiveness of the system of internal controls 

  Report on risk to the Audit Committee, addressing material and 
emerging risks, material litigation, information security, business 
continuity, and regulatory compliance 

  Use the Audit Committee to monitor the Group’s risk management 
and internal control systems 

  Review by the Audit Committee of the effectiveness of our systems 
of risk management and internal control 

  Receive an annual report on the controls over relevant risks

  Ongoing review of principal risks identified by the Group’s risk 
assessment processes

Experian plc Annual Report 2021Governance110

Audit Committee report
continued

Code principle
Audit, Risk and Internal Control

Through a combination of 
ongoing and annual reviews, 
the Board is able to review 
the effectiveness of the 
Group’s risk management 
and internal control systems

Risk management and internal control systems review

Risk management is essential in a global, 
innovation-driven business such as Experian. It 
helps to create long-term shareholder value and 
protects our business, people, assets, capital and 
reputation. It operates at all levels throughout  
the organisation, across regions, business 
activities and operational support functions. 

Our approach to risk management encourages  
clear decisions about which risks we take and 
how we manage them, based on an 
understanding of their potential strategic, 
commercial, financial, compliance, legal and 
reputational impact. As risk management and 
internal control systems are designed to  
manage rather than eliminate the risk of failure  
to achieve business objectives, they can provide 
reasonable but not absolute assurance against 
material financial misstatement or loss. 

In line with the Code, the Audit Committee 
monitors our risk management and internal 
control systems, robustly assesses the principal 
risks identified by our risk assessment processes 
(including those that would threaten our business 
model, future performance, solvency or liquidity), 
and monitors actions taken to mitigate them.

For certain joint arrangements, the Board relies 
on the systems of internal control operating 
within Experian partners’ infrastructure and the 
obligations of partners’ boards, relating to the 
effectiveness of their own systems. The Code 
requires companies to review the effectiveness  
of their risk management and internal control 
systems, at least annually. The Audit Committee 
performs this review under delegated authority 
from the Board. 

Following this year’s review, the Board  
considers that the information it received  
enabled it to review the effectiveness of the 
Group’s system of internal control in accordance 
with the FRC’s ‘Guidance on Risk Management, 
Internal Control and Related Financial and 
Business Reporting’ and confirm that the system 
has no significant failings or weaknesses. 

For more on our approach to risk management  
see pages 72 to 80.

Independent assessment
  Global Internal Audit reports

  Global Internal Audit Confidential Helpline 
reports

  External auditor’s report

  Sustainable business independent  
assurance report

  Review by relevant regulatory bodies (e.g. US 
Consumer Financial Protection Bureau)

  Evaluation of external auditor

  Evaluation of Global Internal Audit

Management assurance
  Annual executive certification of compliance 
with UK FRC guidance and control adequacy

  Risk management reports, including material 
litigation

  Compliance reports

  Information security reports

  Impairment, going concern and viability reviews

  Annual Report, full-year and half-yearly financial 
report review

  Management representation letters

Board/Audit Committee approved
  Annual Global Internal Audit plan

  External auditor’s engagement letter

  External auditor’s annual audit plan

  Treasury policy

  Tax policy

  Compliance policy

  Global Delegated Authorities Matrix, which  
defines internal approval procedures

Additional financial reporting 
internal controls 
We have detailed policies and procedures in 
place to ensure the accuracy and reliability of 
our financial reporting and the preparation of 
Group financial statements. This includes our 
comprehensive Global Accounting Policy and 
Standards, which contains the detailed 
requirements of International Financial 
Reporting Standards (IFRS). The Group’s 
Financial Reporting team owns the Global 
Accounting Policy and Standards and we have 
rolled it out across the Group, obliging all Group 
companies to follow its requirements. The main 

objectives of the Policy and Standards are to: 
provide standards for accounting issues and to 
act as a reference document for both Experian 
employees and external auditors; allow for 
preparation of consistent and well-defined 
information for financial reporting 
requirements under IFRS; provide a set of 
measures to be used for both quantitative and 
qualitative assessments of Group performance; 
increase the efficiency of the reporting process; 
and provide a guide for educating Group 
personnel in approved standardised finance 
and accounting procedures.

Experian plc GovernanceCode principle
Remuneration

Report on directors’ remuneration

111

George Rose
Chairman of the Remuneration 
Committee

I am pleased to present, on behalf  
of the Remuneration Committee, the 
Report on directors’ remuneration, 
following a challenging year, but one of 
resilient performance for the Company.

Members
George Rose (Chairman) 
Dr Ruba Borno
Alison Brittain
Caroline Donahue 
Luiz Fleury 
Jonathan Howell*
Deirdre Mahlan 
Mike Rogers

*   From 1 May 2021

Quick link
experianplc.com/ 
about-us/ 
corporate-governance/ 
board-committees/

FY21 was undoubtedly an unprecedented 
year for our business, our employees, and the 
societies in which we operate. The emergence 
of the global COVID-19 pandemic, and the 
subsequent national lockdowns in all our 
major markets, created a drastically different 
operating environment than the one that we 
had planned for. We had to adapt quickly to 
the many unique and unforeseen challenges 
that faced our business and our employees. 

I would therefore like to start by thanking all 
our 17,800 employees whose resilience and 
commitment enabled us to deliver another 
year of growth. I am proud of how the 
Company approached this year. From the very 
beginning of the pandemic we were clear that 
our priority was to protect our people and our 
business. By doing this, we established a 
platform from which to emerge stronger from 
the pandemic and help all our stakeholders 
and national governments along the way. 

Protecting our people
Protecting our people, not just their mental 
and physical well-being but their jobs too, has 
been one of our key priorities throughout the 
pandemic. 

Driven by the backdrop of COVID-19, we took a 
prudent decision to apply a global pay freeze 
to all employees, including executive directors, 
for FY21 in order to enhance our ability to 
preserve the jobs of all our workforce. 

It is pleasing to report that our prudence paid 
off, and that in FY21: 

 We did not furlough any of our employees, 
or avail of any similar government support 
in any of the countries in which we operate.

 We did not reduce any employees’ salaries 
or working hours

 We have maintained our global level of 
employment at c.17,800 throughout 
COVID-19

For FY22 we will once again be operating our 
normal merit review process, for which all 
employees will be eligible.

The vast majority of employees continue to 
work from home in a safe and efficient way, 
supported by a number of 'people first' 
policies designed to help employees and their 
families to navigate the current environment. 
We reviewed and enhanced a number of our 
people policies in FY21, to ensure that we 
could support our employees as they dealt 
with the challenges, both personal and 
professional, of the pandemic. We expanded 
some of our existing well-being programmes 
to include stress management, mindfulness 
and meditation as well as broader mental 
health support. We also enhanced some of 
our leave policies, for example in the UK&I we 

doubled our carer’s leave to ten days and 
provided enhanced sick pay for employees with 
COVID-19, irrespective of their tenure.

Like a lot of society, our employees had to  
deal with personal and professional challenges 
for the whole of FY21. With both admiration and 
sincere gratitude we witnessed the incredible 
efforts shown by all our employees as they 
supported each other through the pandemic. As 
a way of saying thank you for this exceptional 
effort, we will be making a special one-off 
recognition award to all our employees below 
senior management, approximately 17,000 
employees, for helping Experian to thrive during 
the pandemic. The initial award will be a share 
award of US$700 and we will match the award 
on a 2:1 basis (i.e. a further US$1,400) for any 
employee who retains their initial share award 
for a period of three years.

Once again this year I had the opportunity  
to meet – albeit necessarily virtually –  
with our UK and Ireland Experian People Forum.  
These meetings are always an informative 
engagement opportunity to discuss a variety  
of topics that are close to the hearts of our 
employees. I was very pleased to hear very 
positive feedback on the actions that had been 
taken to help support our employees through the 
pandemic. There was a sense that virtual working 
gave a greater insight into everyone’s personal 
circumstances, which has actually further 
‘humanised’ our leaders and enhanced the strong 
collaboration aspect of the Experian culture. 

Protecting our business and respecting 
our investors
Our strategy continues to be focused on 
maximising our long-term growth potential.  
The emergence of the pandemic in March 2020 
came as the previous financial year was closing 
out. Despite the uncertainty brought about by 
COVID-19 our ambition remained unchanged. 

Therefore, we decided to push forward with  
a number of planned critical strategic 
investments in FY21. Those investments in 
areas such as business portfolio and 
technology infrastructure are designed to 
further fuel the sustainability of the business to 
meet our longer-term aspirations. We were 
pleased to be in a position to pay, in the normal 
way, both our FY20 second interim dividend in 
July 2020 and our FY21 first interim dividend in 
February 2021. Our share price, which has 
remained resilient over FY21, continues to 
reflect the positive investor sentiment in how 
our Board, management team and employees 
have responded to the challenges of delivering 
business performance and growth during the 
pandemic.

Experian plc Annual Report 2021Governance112

Report on directors’ remuneration
continued

Code principle
Remuneration

Supporting governments and society
As a Company we believe that we should help 
and contribute to the societies in which we 
work, and while this social responsibility is 
central to many of our annual activities, it was 
brought into focus even more in FY21. 

We mobilised our business quickly to provide 
governments and non-profit organisations with 
our tools and resources to help deal with the 
crisis. We are proud to say that this enabled 
national governments to direct financial 
support to the businesses and individuals who 
needed it most. 

On the subject of government support, I want to 
confirm that Experian did not look to secure any 
government support, in any of the countries in 
which we operate. We did not avail of any 
furloughing programmes or any other national 
support programmes. 

Executive directors
Our Remuneration Policy (Policy) is built on the 
principles that (i) executives are only rewarded 
for delivering strong financial results and (ii) 
executive pay is aligned with stakeholder 
experience. True to these principles, the 
Committee determined that for FY21: 

  executive directors did not receive any salary 
increases; 

  no adjustments would be made to 
outstanding long-term incentive (LTI) awards. 
All outstanding LTI awards will be assessed 
against the already disclosed performance 
conditions, with no adjustments to account 
for the impact of COVID-19; and

  2020 LTI performance targets were set to 
balance the known impact of the pandemic 
at the time of grant with our longer-term 
unchanged growth ambitions. 

Additionally, in recognition of the prevailing 
uncertainty and to acknowledge the difficult 
economic circumstances created by COVID-19 
on the wider economy, our executive directors 
voluntarily waived 25% of their contractual 
base salary for six months in FY21. The 
Committee supported this decision and 
determined it would be appropriate to donate 
an amount equal to the value of salary waived 
by the executive directors to the Experian 
Hardship Funds across the Group. These 
Employee Hardship Funds are used to provide 
financial support to Experian employees in 
cases of extreme difficulty, such as when their 
homes were damaged or destroyed by flooding  
or wildfires. Most recently, the Experian 
Hardship funds have been utilised to provide 

our employees in India with additional financial 
hardship support, enabling them to access 
funds quickly for medical expenses, temporary 
housing and any other urgent needs.

Experian’s executive  
remuneration policy
Since the 2017 Remuneration Policy (Policy) 
vote, we have engaged proactively with our 
shareholders. Based on the valuable feedback 
received, we have made a series of changes 
and additional refinements over the last four 
years to further improve our executive 
remuneration structure. It was pleasing to see 
the strong level of shareholder support we 
received, for both our Policy and Remuneration 
Report, at the 2020 AGM. 

As we disclosed in last year's Report on 
Directors' Remuneration (RDR), the Committee 
considered it was appropriate to delay setting 
and disclosing 2020 LTI plan targets until later 
in 2020, when there was more clarity on the 
business impact of the global pandemic.

The decision to delay setting 2020 LTI targets 
was driven by the Committee’s strong 
preference to set meaningful targets that were 
stretching but attainable even in the prevailing 
uncertain economic environment, rather than 

Stakeholder experience in FY21

Employees

Investors

Executives

Experian Group

 No furloughing of staff
 Global employment maintained at 17,800
 Pay freeze but no reductions to employee salary in FY21
 No forced annual leave or reduced working hours
 Normal bonus entitlement for FY20 and FY21
 Enhanced flexible working from home, to better support personal circumstances
 97% employees globally working from home in FY21
 3.2% global pay increase budget for FY22
 US$700 Thank You Share Award with a further 2-for-1 matching opportunity

 Dividends of USc32.5 and USc14.5per share paid in July 2020 and February 2021, respectively
 Share price stability, 11% increase1 in FY21
 No shareholder capital raising

 Pay freeze applied for FY21
 Executive directors voluntarily waived 25% of their base salaries for six months in FY21
 No adjustments to in-flight LTI awards

 No financial government support taken in any of our operating regions
 Protected strategic investments and executed all planned acquisitions to support future growth
 Experian is proud to have been in a position to provide pro bono support to national governments to enable 
COVID-19 relief to be directed to those most in need

1  Share price is the 12-month average to 1 April 2021 compared to 12-month average to 1 April 2020.

Experian plc GovernanceCode principle
Remuneration

113

relying on the Committee’s discretion to 
determine how much, if any, of the 2020 LTI 
awards would vest. We felt that this was a more 
transparent approach and we were pleased to 
receive investors' support for taking the 
additional time to set LTI targets that would be 
more motivational from the outset.

The Committee first discussed a set of 
preliminary 2020 LTI targets at an ad-hoc 
meeting in September 2020. After further 
discussion, the finalised targets were agreed  

at the November 2020 meeting, and shortly 
afterwards we released a RNS announcement 
to confirm the full performance range that 
would apply to the 2020 LTI awards.

At that time, we also issued a letter, to our 
major shareholders and the proxy advisory 
bodies, that provided them with some of the 
additional context outlined above. We were 
pleased with both the engagement and the 
support we received from investors in response 
to this letter. 

We continue to value the open and constructive 
nature of our shareholder engagement over 
recent years. It has been encouraging to receive 
feedback about the frequency and proactive 
spirit in which we engage. For full transparency 
we have provided the additional context we 
shared with investors in November 2020, and 
also some details on the key questions from 
shareholder discussions since then. 

Q&A

Q:  Can you provide some insight on any 
additional factors that shaped the 
Committee’s thinking in setting FY21 
incentive plan targets?

From the beginning of the pandemic, the 
Committee’s strong preference was to allow  
the Remuneration Policy to apply unadjusted, 
and not to apply discretion to any outstanding  
LTI awards. 

When 2020 LTI plan targets were set the 
vesting levels of the outstanding (2018 and 
2019) LTI awards were – understandably – not 
anticipated to hit the projected pre-COVID-19 
levels. While the Committee were not 
intending to apply any discretion to those 
outstanding awards – in that their formulaic 
vesting levels would simply prevail – it was 
felt inappropriate not to reflect the known 
impact of the global pandemic when setting 
targets for the awards granted in 2020.

Therefore, the agreed 2020 LTI targets reflect 
the uncertainty and challenges of FY21 but, 
importantly, also our unchanged ambitions for 
the remainder of the three-year performance 
period. The strength of our conviction is 
demonstrated by the decision to retain our 
existing performance target ranges for three 
of the four metrics (Operating Cash Flow, 
Return on Capital Employed and Total 
Shareholder Return (TSR)) for the 2020 LTI 
plan awards. 

In order to set a motivational but stretching 
target range for the Benchmark Earnings  
Per Share (EPS) metric, we blended the 
anticipated impact on earnings in FY21  
with a return to previous target ranges for  
the remaining two years of the three-year 
performance period. This resulted in an EPS 
performance range of 3% – 7% per year, over 
the three-year performance period, which is 
lower than our more recent performance 
ranges, but is still very stretching over the 
three-year period of the awards. 

We remain committed to our principle that 
executives are only rewarded for delivering 
strong financial results and outturns that are 
in our shareholders' best interests. We believe 
that the 2020 LTI performance range, which 
was set on a one-off basis, reflects this 
approach. 

It is also worth noting that a significant 
number of the plan participants are US-based. 
Therefore the ability to set credible, 
motivational targets plays an important role in 
the retention of key talent in the very dynamic 
US external market of data information and 
technology companies. 

Q:  Have you made any redundancies as a 

result of COVID-19?

No. In line with our normal practice we made 
changes to our business portfolio during the 
year and continued with organisation and 
technology transformation activities planned or 
announced in advance of FY21, and the onset of 
COVID-19.

Overall we maintained the same total number of 
employees for this financial year as the previous 
one. As part of the implementation of any 
transformational activities, and as is our normal 
practice, we sought opportunities to redeploy 
employees wherever possible, and where this 
wasn’t feasible employees were provided with 
additional support, including enhanced 
severance terms, adjustment periods 
recognising local pandemic-related restrictions 
and outplacement resources.

Q:  Has Experian considered incorporating 
Environmental, Social and Governance 
(ESG) metrics into the executive 
incentive plans?

In recent months a clear ‘direction of travel’  
has emerged, with more investors raising this 
particular query. To date, we have felt that we 
have always taken our ESG agenda seriously 
and with appropriate focus such that there 
has not been a perceived necessity to include 
an ESG metric in our incentive framework. In 
recent years, we have consulted quite 
extensively on our performance metrics and 
the feedback from those engagements has 
shaped our current framework. As with any 
metric to be considered for inclusion in our 
incentive framework, we look for a strong 
strategic alignment and something that 
resonates with the Company's purpose. 

We will begin to discuss this topic in more 
depth in the coming year and consider how 
the important aspects of ESG should shape 
our remuneration arrangements. 

Q:  What is Experian’s plan for aligning 

UK-based executive director pension 
provisions with the majority of the UK 
workforce?

In line with our 2020 Remuneration Policy,  
any new UK-based executive director 
appointments would receive a cash pension 
allowance or pension contribution that is 
aligned with the majority of the wider UK 
employee workforce (currently an employer 
contribution of 10% of base salary). 

From 1 January 2023, the cash pension 
allowance of our incumbent UK-based 
executive directors (currently 20% of base 
salary) will be reduced to a cash pension 
allowance of 10% of base salary to align to the 
employer pension contribution of the majority 
of the wider UK employee workforce.

Experian plc Annual Report 2021Governance114

Report on directors’ remuneration
continued

FY21 performance 

FY21 at a glance

Annual performance

 7% revenue growth*

 3% Benchmark EBIT growth*

 Stable 17,800 headcount1

Three-year performance

 22% cumulative PBT per share growth

 61% share price growth2

 US$4.2bn cumulative benchmark 
operating cash flow over three years

 7% average increase per annum in 
adjusted Benchmark EPS

*At constant currency rates

1  Headcount as at 31 March 2021 (31 March 2020: 17,800).

2  Three-month average to 31 March 2021 of £25.58 

compared to the three-month average to 31 March 2018  
of £15.90.

I am pleased to report that FY21 was a year of 
resilient and strong performance for Experian. 
The emergence of COVID-19 at the beginning of 
the financial year had a significant impact on 
our global operating environment, as national 
lockdowns were introduced in all our major 
markets. Despite the unprecedented challenges 
of FY21, the Group delivered growth across all 
our key financial metrics. Continuing to achieve 
growth in such economic circumstances 
reflects the robustness of our business strategy 
and importantly the ability to execute that 
strategy. 

In FY21, the Group achieved 7% total revenue 
growth, as well as strong levels of growth in 
Benchmark PBT per share 4% and Benchmark 
EPS 4%. Furthermore, these results are 
supported by a strong operating cash flow. It 
was undoubtedly a very different year for many 
businesses, and we took very conscious steps 
to ensure that we protected our people and our 
key strategic investments. With that backdrop, 
still being able to deliver positive Benchmark 
EBIT growth of 3% for FY21 is a reflection of 
both the resilience of our business and the 
commitment of our people. Our share price 
demonstrated a similar degree of resilience, as 
it remained stable over FY21. 

Whilst the delivery of financial results is 
undoubtedly very important, the Committee 
actively undertakes a holistic approach to the 
assessment of the Company’s performance by 
reviewing a broad range of metrics. These 
include – but not exclusively – employee 
engagement, diversity and inclusion, impact on 
the environment and consumer satisfaction. For 
FY21, there was even greater emphasis on the 
stakeholder experience of our employees and 
our investors during this pandemic year.

Code principle
Remuneration

The Committee’s broader review of 
performance is always important to ensure that 
the financial outturns are a fair and true 
reflection of the Group’s overall performance 
over the period. Having considered a number of 
additional non-financial measures and the 
stakeholder experience at its May 2021 
meeting, the Committee was satisfied that the 
Company’s financial performance was aligned 
with its holistic assessment of performance 
over the period.

How is our performance reflected in executive 
pay?
Salary: the Committee applied a pay freeze to 
executive director salaries for FY21. However, in 
recognition of the prevailing uncertainty and to 
acknowledge the difficult economic 
circumstances created by COVID-19 in the 
wider economy, each of the executive directors 
voluntarily waived 25% of their salary for six 
months in FY21. The Company determined it 
would be appropriate to donate a value equal to 
the salary waived by the executive directors to 
the Experian Employee Hardship Funds. 

Annual Bonus: the Committee always seeks to 
set stretching but attainable annual bonus 
performance targets that reflect our strong 
pay-for-performance philosophy. Incentivising 
the delivery of both EBIT and Revenue growth 
remained core to our ambitions, however being 
able to maintain the 'attainable', and hence 
motivational, aspect of the targets was more 
challenging given the level of prevailing 
uncertainty. Admittedly, those ambitions were 
rightly tempered by the need to protect jobs and 
maintain strategic investments, both of which 
were critical objectives for the Board as part of 
navigating this pandemic year. 

In FY21 both North America and Latin America 
once again delivered outstanding, high 
single-digit organic revenue growth, which built 
upon the resilient revenue performance in our 
other regions to deliver Group revenue 
performance growth, for annual bonus 
purposes of 5.8% (further information on page 
120). This strong revenue performance, 
combined with returns on strategic investments 
and prudent financial management of 

expenses, ensured that this top-line growth 
flowed through to the Benchmark EBIT outturn 
for the year which, for annual bonus purposes, 
grew by 2.7%. 

Following a review of the Group’s financial 
performance and consideration of all business 
priorities, including those non-financial in 
nature, and having reflected on the 
assumptions underpinning the performance 
targets, the executive directors proposed an 
adjustment to the performance range. This 
resulted in a degree of downward discretion 
against the formulaic outturn. 

As a result of the combined revenue 
performance and Benchmark EBIT growth the 
overall bonus for FY21 will be paid out at 91.3% 
of maximum for each of the executive directors. 

Actual 
91.3%

Threshold 
25%

Target 
50%

Maximum 
100%

The Committee was satisfied that the revised 
level of bonus payout aligned fairly and 
accurately to the year’s achievements. 
Therefore, no further discretion (upward or 
downward) was deemed necessary. Full details 
of the annual bonus outcomes are set out in the 
Annual report on directors’ remuneration.

Long-term Incentives: The Performance Share 
Plan (PSP) and Co-investment Plan (CIP) 
awards granted in 2018 will vest on 7 June 
2021. The resilient financial performance in 
FY21 follows the strong performance of both 
FY19 and FY20. Over the last three years, 
Experian has achieved: 

 7% average increase per annum in adjusted 
Benchmark EPS

 US$4.2bn cumulative Benchmark operating 
cash flow over three years

 22% cumulative Benchmark PBT growth

 61% share price growth over three years

These strong growth figures underpin the 

Experian 3-year TSR relative to FTSE 100 Index

Experian

FTSE 100 Index

£200

£180

£160

£140

£120

£100

£80

March
2018

September
2018

March
2019

September
2019

March
2020

September
2020

March
2021

Experian plc GovernanceCode principle
Remuneration

115

overall vesting levels of the PSP and of the CIP, 
which were 80% and 87% respectively. Whilst 
the impact of the pandemic in the final year of 
the performance period undoubtedly affected 
the potential performance outcomes that may 
have otherwise been achieved in FY21, no 
adjustments were made in assessing the 
performance outturns for the 2018 LTI plans. 

As with the annual bonus plan, the Committee 
considered the LTI vesting levels in the context 
of the current economic environment, and 
determined the formulaic vesting levels to be 
an appropriate reflection of the strong business 
growth achieved over the three-year 
performance period. 

In line with our remuneration principles, a 
substantial portion of the CEO’s single figure 
value is determined by long-term performance. 
For FY21 62% of the CEO’s single figure value is 
driven by the vesting levels of the LTI plans. 
Importantly, despite the prevailing economic 
uncertainty 18% of the total FY21 single figure 
value for the executive directors is directly 
attributable to share price growth and 
dividends. All shareholders, including 
shareholder employees, will also have 
benefitted from this same share price growth 
and dividend return over the same three-year 
period. 

Pay in the wider workforce 
Employee engagement
As I mentioned in my 2020 statement, we have 
always felt well informed about the pay and 
related policy arrangements for the broader 
employee population at Experian. As the 
Committee had existing processes in place to 
gain an extensive understanding of employee 
pay, prior to the introduction of the 2018 UK 
Corporate Governance Code (the Code) 
requirements, no single approach 
recommended in the Code was considered 
appropriate for our business. We have therefore 
adopted a combination of the suggested 
methods to comply with the Code’s 
requirements.

Each year, as part of the Committee’s standing 
agenda, we are provided with an extensive 
paper setting out details of all-employee pay 
and workforce policies across Experian. The 
discussions on this topic have enabled us to 
proactively incorporate wider employee pay as 
important context for framing executive pay 
considerations. This year, at the Committee’s 
request, we reviewed an additional paper 
providing greater insights into the remuneration 
and benefit arrangements, including gender 
pay positioning, in our major regions. 

The Committee were also provided with an 
update on a number of the policy 
enhancements and additional programmes 
introduced to support employees' well-being 
over the course of the COVID-19 pandemic. 
Understandably some of these policies varied 
by jurisdiction, however – as an example – 
some of the policies introduced to support our 
UK employees during the pandemic include: 

UK COVID-19 steps

 99% UK employees working from home

 US$700 Thank You Share Award with a 
further 2-for-1 matching opportunity

 Normal bonus entitlement for FY20 and 
FY21

 Extended carer's leave (doubled from five 
days to ten days)

 Full sick pay for all employees with 
COVID-19, regardless of tenure

 Flu vaccination vouchers available to all 
employees

 Enhanced access to Bupa medical care 
from home

 Virtual well-being and mindfulness 
sessions

As I mentioned previously, I had the opportunity 
to further supplement the Committee’s 
understanding of the pay and related policies 
for the broader workforce by attending our 
virtual UK and Ireland Experian People Forum. I 
was very pleased that the virtual nature of the 
Forum this year didn’t hinder the level of 
engagement from employees and I found the 
two-way nature of the discussions to be very 
insightful. 

In the course of my discussions with the Forum 
it was clear that employees appreciated the 
open and honest communications received 
from senior leaders over the year. The feedback 
was that this transparency provided further 
comfort to employees that Experian would 
continue to protect both their jobs and their 
well-being, over the course of the pandemic. It 
was equally clear that employees continue to 
value our current reward offering, and that the 
additional benefits, such as critical illness cover 
and access to personalised financial well-being 
advice, which were introduced on the back of 
the UK Total Rewards Optimisation project were 
very well received.

People and culture 
Creating an agile, innovative, high-performance 
culture has been, and continues to be, a huge 
focus for Experian as we look to maintain and 
further develop an environment that enables 
our employees to thrive and be successful. 

The Experian Way, our unique and consistent 
way of working globally, informs how our 
people act and behave, thus shaping our 
culture. Experian’s culture is a key enabler of 
our success and this was clear to see in FY21. 
The resilient performance delivered this year is 
a true testament to the strong collaborative 
culture at Experian, and the vibrancy of The 
Experian Way. 

The vibrancy plays out in many ways, one of 
which is our focus on innovation, which fuels 
the exploration of new opportunities and rapidly 
pivots our business to meet our clients' evolving 
needs. The collegiate nature of The Experian 
Way generated via our connected global 
network enabled us to deliver better results and 
leverage solutions across the Group – even 
though globally 97% of our employees 
understandably worked from home for the full 
financial year. 

The Committee takes a keen interest in the 
health of the Company’s culture and is regularly 
updated on the KPIs used to track and monitor 
Experian’s culture, including its People Survey 
results, Employee Engagement Score and our 
Net Promoter Score. 

For FY21, driven in part by the uncertainty of 
the global pandemic we replaced the annual 
People Survey with monthly, and then quarterly, 
pulse surveys. The ability to quickly identify and 
respond to some of the new and emerging 
challenges facing our employees proved 
invaluable in the development and provision of 
appropriate support for all our workforce. 

We appreciate that measuring culture is 
difficult but we have disclosed on the following 
page some quantitative culture-related data 
that we use to inform our own assessment on 
our culture, which can also help inform our 
investors and other stakeholders.

Experian plc Annual Report 2021GovernanceCode principle
Remuneration

Experian diversity

2019
Senior leaders - women  32%  30%  31%

2021

2020

Total workforce - women  44%  44%  44%

We strongly believe that diversity throughout 
the Group is a driver of business success and 
are working hard to reflect in our workforce 
the diversity of our customers, clients and the 
societies in which we operate. In the coming 
year we will be undertaking our first global 
employee census. This census is the first, 
very important, step to enable us to better 
understand and develop our diversity. One of 
our priorities is to nurture our talent pipeline 
and while we’re making strides in the right 
direction, we know we need to do more to 
increase the level of representation of women 
at senior levels. We are working very 
proactively to address this, including setting a 
target of women representing 40% of our 
senior leaders by 2024. For detailed 
information on diversity at Experian please 
see page 49.

116

Report on directors’ remuneration
continued

Experian attrition

2021

2020

2019

Voluntary turnover 

10.1%  11.6%  12.3%

Involuntary turnover  6.3% 

7.2% 

8.5%

Total turnover 

16.4%  18.8%  20.8%

Partly as a result of our strong, collaborative 
working culture, which came to the fore in 
this pandemic year, employee turnover was 
comparatively low across the regions in 
which we operate. Our 2021 involuntary 
turnover was at its lowest level in recent 
years reflecting our focus on protecting jobs 
throughout the pandemic. As disclosed above, 
we have not made any redundancies as a 
result of COVID-19. The involuntary turnover 
for 2021 is driven by a combination of an 
employee's performance or cultural fit not 
aligning with Experian’s expectations 
together with a small proportion of agreed 
transformational activities being actioned 
later than originally planned due to the 
emergence of the global pandemic.

Looking forward
As we begin to emerge from an unprecedented 
year, we do so with a lot of positive momentum. 
Whilst the impact of the global pandemic is not 
yet behind us, we have a greater degree of 
certainty in the economic outlook compared 
with this time last year. The resilience, shown 
by both our business and our employees in 
FY21, stands us in great stead for future years. 
Our business strategy and our ambition to 
continue to deliver future growth remains 
unchanged.

At the onset of the pandemic we made the 
decision to stay the course and did not make 
any changes to our Remuneration Policy or the 
metrics we use to assess performance. As I 
mentioned in last year's Report on directors’ 
remuneration, we believed then and we 
continue to believe now that this Policy is the 
best fit for our business and is a key contributor 
to the achievement of our strong financial 
results.

In FY21, despite 97% of our global workforce 
working remotely, our employees maintained 
their productivity, creativity and collaboration to 
deliver a strong resilient financial performance. 
It is encouraging to hear positive employee 
feedback on the steps taken to support our 
workforce through the pandemic. I look forward 
to seeing how the experiences and learnings 
from this year will enable us to emerge strongly 
and take greater advantage of the return to a 
more normal operating environment. 

Experian employee composition 
headcount by employee type

Full-time 

Part-time 

Temporary employees  4% 

Contractors 

0% 

2021

2020

2019

93% 

94% 

93%

3% 

2% 

4% 

0% 

3%

4%

0%

Calculations based on the total number of permanent 
employees, fixed-term employees, contingent workers 
and independent contractors in FY21.

The vast majority of our workforce is 
employed on a full-time basis by the 
Company, which fuels and amplifies our 
collaborative culture that employees continue 
to give very positive feedback on. Our 
employees receive a comprehensive benefits 
package, tailored to the region in which the 
individual is employed. We augment our 
permanent employees with a small number 
of temporary employees to enable us to 
respond quickly to specific client needs or 
broader business requirements.

As I have said previously, we will continue to 
listen to and act on feedback from our 
shareholders, including how the important 
aspects of ESG should shape the metrics 
included in our remuneration approach. The 
inclusion of any metrics in our incentive 
framework is driven by their alignment to our 
strategic business objectives and our purpose 
of creating a better tomorrow for our 
customers, our clients, our employees and our 
shareholders. As always, we will engage with 
and seek feedback from our shareholders and 
the proxy advisory bodies as we consider any 
potential changes. 

In closing, I hope that I have provided some 
helpful insight and broader context on 
Experian's FY21 performance, that enables 
shareholders to support our Annual report on 
directors’ remuneration at the 2021 AGM. 

Experian plc GovernanceCode principle
Remuneration

Annual report on directors’ remuneration

117

Our executive remuneration at a glance

Performance snapshot

7%

3%

USc103.1

15%

83%

Revenue performance*

Benchmark EBIT growth*

Benchmark EPS

Return on capital employed 

Employee well-being**

Performance measure

Benchmark EBIT growth*

Revenue performance growth

Three-year Benchmark PBT per share growth*

Three-year cumulative Benchmark operating cash flow*

Three-year TSR relative to FTSE 100 Index

Incentive plan

Outturn

Achievement (% of max)

Annual bonus

Annual bonus

CIP/PSP

CIP

PSP

2.7%1

5.8%1

7.4%

US$4.2bn

65%

1  For annual bonus purposes, see further information on page 120.
*  At constant exchange rates.
**  Positive employee response to a global people survey question on the level of support provided by Experian during the pandemic.

As a result of the performance shown above, the 2018 PSP vested at 80%, and the 2018 CIP vested at 87%.

90%

97%

73%

100%

100%

Executive director single figure of pay

Incentive awards timelines

’000

0

2,000

4,000

6,000

8,000

10,000

Grant

Year 1 Year 2 Year 3 Year 4 Year 5 Year 6

Brian Cassin £7.6m

Lloyd Pitchford £4.7m

Kerry Williams US$8.0m

Fixed elements of pay:

Variable elements of pay:

Base salary

Annual bonus

Pension and benefits

Share-based incentives: value at grant

Share-based incentives: value attributable to share 
price growth and dividend equivalent payments

Annual bonus

CIP

PSP

  Performance period

  Holding period

 Share ownership

Guideline

Additional holding

Brian Cassin  
Actual holding 13.5 x salary

Lloyd Pitchford  
Actual holding 11.6 x salary

Kerry Williams  
Actual holding 4.9 x salary

3
3

10.5
10.5

2
2

9.6
9.6

2
2

2.9
2.9

As at 31 March 2021 and calculated as outlined on page 127.

Executive director remuneration arrangements for FY21

Our executive pay framework

 No salary increases awarded to executive directors for FY21.
 Pension contributions for new UK executive director appointments 
aligned with workforce immediately and incumbent executive 
directors will be aligned by the end of 2022. 
 Annual bonus based on Benchmark EBIT (80%) and revenue 
performance (20%). The opportunity is 200% of base salary.  
Half of any payout must be deferred into the CIP for three years.
 CIP awards will be based on cumulative Benchmark operating 
cash flow (50%) and adjusted Benchmark EPS (50%). The 
maximum award remains a 2:1 match.
 PSP awards will be based on TSR (25%), ROCE (25%) and adjusted 
Benchmark EPS (50%) performance. The opportunity of 200% of 
base salary is unchanged.
 CIP and PSP awards will be subject to an additional two-year 
holding period.
 All incentive awards are subject to malus and clawback provisions.
  Existing in-employment shareholding guidelines will apply for two 
years post-employment.

Annual  
bonus

80%
Benchmark  
EBIT

20%
Revenue

CIP

PSP

50%
Adjusted 
Benchmark  
EPS

50%
Adjusted 
Benchmark  
EPS

50%
Cumulative 
Benchmark 
operating  
cash flow

25%
ROCE

25%
TSR

Revenue growth is a 
key metric for us and 
will provide a quality 
of earnings balance  
to the important  
profit focus of 
Benchmark EBIT.

The CIP is designed  
to incentivise cash 
discipline while the 
PSP is designed  
to incentivise 
shareholder returns.

However, growth  
is the single most 
important aspect  
of our business 
strategy and  
therefore adjusted 
Benchmark EPS runs 
across both plans.

Experian plc Annual Report 2021Governance 
 
 
 
 
 
 
118

Annual report on directors’ remuneration
continued

Code principle
Remuneration

This Annual report on directors’ remuneration will be put to shareholders for an advisory vote at the AGM on 21 July 2021. The Remuneration Committee 
has prepared it on behalf of the Board in line with the UK Companies Act 2006, Schedule 8 to the UK Large and Medium-sized Companies and Groups 
(Accounts and Reports) Regulations 2008 (as amended) and the Listing Rules of the UK Financial Conduct Authority. All of the sections which have been 
audited by the Company’s external auditor, KPMG, have been noted.

What did we pay our executive directors in the year? (audited)
The table below shows the single total figure of remuneration for the executive directors, for the years ended 31 March 2021 and 31 March 2020. Further 
explanatory information is set out below the table.

Fixed pay
Gross salary1,2
Salary waived 1,2
Post-waiver salary

Post-waiver salary

Benefits
Pension

Total fixed pay

Performance-related pay
Annual bonus3
Share-based incentives4

Value delivered through performance5
Value delivered through share price growth 
and dividends6
Total variable pay

Total single figure of remuneration

Brian Cassin
2021 
£’000

973
(122)
851

851

24
194

1,069

1,776

3,351

1,364
6,491

7,560

2020 
£’000

968
–
968

968

24
194

1,186

1,549

4,545

3,556
9,650

10,836

Lloyd Pitchford

Kerry Williams

2021 
£’000

600
(75)
525

525

23
120

668

1,096

2,067

841
4,004

4,672

2020  
£’000

2021 
US$’000

2020 
US$’000

597
–
597

597

23
119

739

956

2,803

2,192
5,951

6,690

1,028
(128)
900

900

42
10

952

1,872

3,638

1,467
6,977

7,929

1,026
–
1,026

1,026

41
11

1,078

1,632

4,709

3,691
10,032

11,110

1 

In FY21 our executive directors voluntarily waived 25% of their contractual base salary for six months. Gross salary is the base salary the executives would have received if they had not waived entitlement to a 
portion of their salary in FY21. The amounts of salary waived by Brian Cassin, Lloyd Pitchford and Kerry Williams in FY21 were £121,562, £75,000, and US$128,125 respectively.

2  For Kerry Williams, the salary also reflects the timing of US payroll payments.

3  The FY21 annual bonus opportunity is calculated as a percentage of the executive director’s contractual annual base salary. Brian Cassin, Lloyd Pitchford and Kerry Williams’ FY21 annual bonus entitlements were 

calculated on their contractual base salary amounts for the year of £972,500, £600,000 and US$1,025,000 respectively. 

4  None of the executive directors exercised share options in the years ended 31 March 2021 or 31 March 2020.

5  Value delivered through performance is calculated as the number of vested performance shares multiplied by the share price on the date of grant. 

6  For FY21, the value delivered through share price growth and dividends is calculated as (i) the difference between the average share price in the last three months of the financial year and the share price on the 
date of grant multiplied by the number of vested performance shares, plus (ii) dividend equivalent payments for the number of vested performance shares. For 2020, this is calculated based on (i) the difference 
between the share price on date of vest and the share price on the date of grant multiplied by the number of vested performance shares, plus (ii) dividend equivalent payments for the number of vested 
performance shares.

How has the single figure been calculated? (audited) 

Salary
Salary increases typically take effect from 1 June. However due to the economic uncertainty with the emergence of the global pandemic, the Committee 
determined it would be prudent to apply a pay freeze for executive directors in FY21. That same prudence meant that a pay freeze was applied to all 
employees across the Group and the financial benefit of that prudence enabled us to protect our employees and provide important support to them 
during this challenging year. 

In FY21, it is important to note that we did not apply any salary reductions to any of our employees. We did not furlough any employees, nor did we 
reduce anyone's working hours, or force any taking of annual leave. 

In recognition of the prevailing economic uncertainty and to acknowledge the difficult operating circumstances created by COVID-19, our executive 
directors voluntarily waived 25% of their contractual base salary for six months in FY21. The single figure represents the salary we paid to executive 
directors during the year, and as a result of the voluntary salary waivers their FY21 salary levels were lower than for FY20, as outlined below. 

Brian Cassin
Lloyd Pitchford
Kerry Williams

1 June 2020  
‘000
£973
£600
US$1,028

1 July – 31 December 
2020 salary waiver  
‘000
£122
£75
US$128

FY21  
post-waiver salary  
‘000
£851
£525
US$900

1 June 2019  
‘000
£973
£600
US$1,025

% 
increase
0%
0%
0%

Experian plc GovernanceCode principle
Remuneration

119

The value of salary voluntarily waived by Brian Cassin, Lloyd Pitchford and Kerry Williams was £121,562, £75,000, and US$128,125 respectively. It was 
decided that an amount equivalent to the value of salary waived by the executive directors should be donated to the Experian Employee Hardship Funds. 
These Funds are registered charitable organisations that support Experian employees globally by providing, for example, financial assistance to those 
employees whose homes were damaged or destroyed by flooding or wildfires. 

Benefits and pension

Taxable benefits include life insurance, private healthcare and a company car, or car allowance. 

Brian Cassin and Lloyd Pitchford are eligible to participate in a defined contribution pension plan but elected not to do so during the year ended 31 March 
2021. In 2021, Brian Cassin received a cash supplement of £194,500 (2020: £193,667), and Lloyd Pitchford received a cash supplement of £120,000 
(2020: £119,500), in lieu of their pension contributions.

Kerry Williams participates in a defined contribution plan (401k). The company contribution to this during the year was US$9,644 (2020: US$11,192). 

No executive director has a prospective right to a defined benefit pension. 

Annual bonus
Overview
All Experian employees participate in an annual bonus plan. We have one annual bonus plan in operation across Experian and the majority of our 
workforce participate in this plan. The remainder of employees participate in a sales commission plan. How the annual bonus plan works varies slightly 
depending on region and grade. For the vast majority of employees annual bonus awards are based on the performance of their particular business line 
or region.

Executive directors are required to defer half of any bonus earned for three years through the CIP, although they may choose to defer more. This year, as 
in previous years, all three executive directors chose to voluntarily defer their full bonus payments into the CIP.

Our annual bonus plan is based upon two performance metrics, which are Benchmark EBIT growth (80% weighting) and revenue performance (20% 
weighting). Benchmark EBIT is an important earnings metric and focuses on items directly within management’s control. To balance the important profit 
focus of Benchmark EBIT, revenue performance growth was added to the bonus plan in FY20 to provide an important quality of earnings element.

How do we set the bonus targets?
Performance-related pay is a key component of our reward structure for all employees and, as such, setting stretching targets is a critical focus area for 
the Committee. Every year we undertake a rigorous exercise to ensure that our targets are sufficiently stretching, taking into consideration the external 
marketplace and our own performance aspirations. 

The Committee is able to take a holistic approach to target setting as all our non-executive directors sit on the Remuneration Committee, as well as on 
all of our other principal Board Committees. This ensures Committee members are fully apprised of the wider business context and the Group’s 
business prospects over the coming years.

As with many FTSE companies, our usual operating rhythm was significantly impacted by the onset of the global COVID-19 pandemic. When the 
Remuneration Committee considered the potential annual bonus targets for FY21, the coronavirus outbreak was in its early stages but dominating the 
landscape. It was incredibly difficult to predict the extent or duration of the pandemic and therefore the setting of the annual bonus targets was done in 
the hope that clarity on the impact of the pandemic on the global economy would quickly emerge. 

However, the scale of the impact of COVID-19 was not quickly apparent so the annual bonus targets were set with a backdrop of significant uncertainty. 
The Committee stuck to its principle of setting stretching but attainable performance targets that reflect our strong pay-for-performance philosophy. The 
challenge was to preserve the required motivational aspect of the targets in an unpredictable economic environment. It appeared to be very unlikely that 
we could – with credibility – set targets that took no account of the economic conditions and also give us the ability to deliver on the critical objectives of 
protecting jobs, supporting employees and maintaining strategic investments during the pandemic. 

The outlook was very uncertain as national lockdowns continued and vaccine development was in its infancy, but we made no changes to the annual 
bonus performance metrics in order to maintain our strategic focus on both revenue performance and EBIT growth. The targets reflected our philosophy 
of not rewarding negative growth – even during a global pandemic – and continuing to incentivise positive growth. 

Experian plc Annual Report 2021Governance120

Annual report on directors’ remuneration
continued

Code principle
Remuneration

Outlined below are some of the additional factors the Committee considered in setting specific FY21 annual bonus targets: 

Revenue performance (20%): 
As a growth company, revenue is a key indicator of business vitality and was added to our annual bonus plan in FY20. This additional metric added a 
quality of earnings aspect to the important focus of EBIT growth. The culture of Experian has a strong performance-driven ethic and even in a 
contracting market we continued to focus on sustaining top-line growth, which was reflected in the performance target range for FY21. A maximum 
payout on the revenue element of the bonus would be earned for 6% revenue performance and target was set at 3% revenue performance growth. 

Benchmark EBIT (80%) 
The key FY21 priorities were preserving employment, supporting employees and protecting investment in key strategic and transformation areas that 
would enable us to emerge stronger from the pandemic and deliver continued future growth. We took a number of actions in FY21 to protect the 
business and support our employees, clients and other stakeholders through the pandemic. These actions included discretionary spend reductions, 
hiring and merit freeze and reprioritisation of capital expenditure and inorganic investments. 

The Committee fully supported the decision to prioritise employees and maintain strategic investment in FY21. The Committee recognised this would 
inevitably restrict our ability to fully optimise EBIT and this was reflected in the agreed targets. Target was set at maintaining flat full-year EBIT, over the 
course of the pandemic, increasing to maximum payout for 3% EBIT growth over the year. Given our commitment to growth, and our stance that no 
bonus should be paid for negative growth, the Committee agreed there was no threshold for FY21 EBIT. 

Annual bonus outcome
Revenue performance is calculated as the Group total revenue growth after the removal of intra-Group sales, and Benchmark EBIT is based on ongoing 
activities. Performance is measured on a constant currency basis to strip out the effects of exchange rate fluctuations, which are outside of 
management’s control. The Committee also exclude the impact of any material acquisitions or disposals made in the year, to ensure both metrics are 
measured consistently, which is in line with our approach to long-term incentive plan measures. Whilst the headline numbers of revenue performance 
and Benchmark EBIT growth for FY21 were 7% and 3% respectively, the level of qualifying growth included for the purpose of calculating the annual 
bonus outturns was 5.8% and 2.7%, as shown in the table below.

The table below shows our growth in Benchmark EBIT and revenue performance for bonus purposes relative to the FY21 agreed targets.

Metric
Benchmark EBIT growth
Revenue performance growth
Total annual bonus achievement as % target

% growth  
required for 
threshold  
payout
0%
0%

% growth  
required for  
target  
payout
1.5%
3%

% growth  
required for 
maximum  
payout
3%
6%

Weighting
80%
20%

FY21 actual 
growth
2.7%
5.8%

Annual bonus 
achievement
144%
39%
183%

Before approving the annual bonus outcomes, the Committee discussed whether or not the proposed payout was appropriate in the context of both the 
current external environment and the Group’s wider business performance during the year. The original performance range for Benchmark EBIT growth 
was 0% – 3% between target and maximum payout. This performance range was set to be stretching at a time of great uncertainty regarding the impact 
of the global COVID-19 pandemic recognising that, given the challenging environment for target setting, it may be appropriate to apply a degree of 
discretion to better reflect a holistic view of performance over the year. As part of that holistic review of performance following the end of the year, it was 
agreed that the 0% – 3% performance parameters for Benchmark EBIT growth was appropriate for the challenging FY21 operating environment. 
However, reflecting on the assumptions underlying the setting of the performance target range in the context of actual performance in the financial year, 
it was agreed that it would be more appropriate to assess the outcome of this element against a 0% – 3% range from threshold to maximum (as shown 
in the table above), rather than from target to maximum. This meant that Benchmark EBIT growth of 0% would result in 0% payout under this element, 
with growth of 1.5% required to earn a target payout (50% of maximum). This discretionary adjustment to the effective performance range resulted in a 
reduction to the FY21 annual bonus outcome. 

As set out earlier in the Report, the Group’s performance in the year was extremely resilient in the context of the challenging external economic 
environment. The Committee agreed that the Company’s financial performance was aligned with their holistic assessment of performance over the 
period, which included non-financial factors such as our Net Promoter Score, employee experience, employee engagement results, direct employee 
feedback to the Committee Chairman at the People Forum, and the broader shareholder experience over the financial year.

 The Committee was also satisfied that it did not need to exercise any further discretion, and that the reduced level of bonus payout was appropriate for 
the performance delivered. The resulting annual bonus outcomes for each executive director (up to a maximum of 200% of contractual annual salary), 
for the year ended 31 March 2021 are set out in the table below.

Brian Cassin
Lloyd Pitchford
Kerry Williams

FY21  
Bonus payout  
‘000
£1,776
£1,096
US$1,872

Bonus payout  
% salary
183%
183%
183%

% bonus  
deferred  
under the CIP
100%
100%
100%

While the executive directors waived an entitlement to 25% of their contractual salaries for six months in FY21, their annual bonus entitlement was 
calculated – as is the case with all employees – based on their contractual annual salary entitlements, which are £972,500, £600,000 and US$1,025,000 
respectively for Brian Cassin, Lloyd Pitchford and Kerry Williams. The bonus payout as a percentage of salary amounts above are based on these 
contractual salary entitlements, not the post-waiver salary amount the individual received in the year. 

Experian plc GovernanceCode principle
Remuneration

121

Each of the executive directors has elected to defer their full bonus into Experian shares under the CIP for a three-year period. Deferred bonus shares 
are not subject to any further conditions but may be matched, subject to the conditions set out in the CIP awards section below. 

Share-based incentives
The share-based incentive amount included in the single total figure of remuneration is the combined value of the CIP and PSP awards vesting in respect 
of the relevant financial year. For FY21 these relate to the awards granted on 7 June 2018 and for FY20 they relate to the awards granted on 7 June 
2017. Vesting in 2021 for both the CIP and PSP awards is determined based on performance over the three years ended 31 March 2021 as well as 
continued service. 

The Committee has not exercised any discretion, or made any adjustments, in determining the vesting outcomes for the 2018 LTI awards. The 2018 LTI 
targets were set in May 2018, when our growth ambitions were to achieve sustainable high single-digit growth. Our strong performance in the first two 
years of the performance period, combined with our resilient financial performance in FY21, where we continued to grow despite the challenges 
presented by the global pandemic, resulted in the formulaic vesting results outlined in the table below. The Committee reflected not just on the financial 
performance delivered, but also on the experience of our investors and employees over the three-year performance period, and considered the 
formulaic results to be a fair and balanced outturn and, as such, did not make any adjustments to the vesting results. 

The tables below show the performance achieved against the targets for the CIP and PSP awards granted in June 2018:

CIP awards

Performance measure
Benchmark PBT per share (annual growth)
Cumulative Benchmark operating cash 
flow3
Total

PSP awards

Performance measure
Benchmark PBT per share (annual growth)
TSR of Experian vs TSR of FTSE 100 Index
Total

1  Straight-line vesting between the points shown.

No match
Weighting
50%
Below 5%
50%  Below US$3.7bn

Vesting1

1:2 match
5%
US$3.7bn

1:1 match
6%
US$3.8bn

2:1 match
9%
US$4.1bn

Actual
7.4%
US$4.2bn

Vesting1

Weighting
75%
25%

0%
Below 5%
Below Index

25%
5%

Actual
7.4%
Equal to Index 8.3% above Index 25% above Index 65% above Index

100%
9%

50%
6%

Percentage 
vesting2
73%
100%

87%

Percentage 
vesting4
73%
100%
80%

2  The maximum opportunity, which requires 100% vesting, results in a two-for-one match on the bonus deferred.

3 

In line with the approach taken in previous years, the cumulative Benchmark operating cash flow targets shown above have been adjusted compared to those originally set to take into account the impact of 
acquisitions and disposals made over the performance period. The actual cumulative Benchmark operating cash flow over the performance period, of US$4.2bn, is determined on a constant currency basis. This is 
in line with our approach for all performance metrics, to ensure that awards are measured on a consistent basis.

4  The maximum opportunity was the original award with a face value of 200% of salary. Vesting of these awards was also subject to the Committee agreeing that the return on capital employed (ROCE) performance 

over the period was satisfactory. FY21 ROCE was 15%, and so the Committee was comfortable that the payout determined by applying the performance criteria was appropriate in the context of this level of 
performance.

No discretion was applied in determining the share-based payments that vested in FY21.

These awards had not vested at the date this report was finalised, and so the reported value of the awards has been based on the average share price in 
the last three months of the financial year, which was £25.58. The value of the awards included in the single total figure of remuneration is as follows:

Brian Cassin
Lloyd Pitchford
Kerry Williams

CIP

Shares 
awarded
111,130
68,488
87,480

Shares 
vesting
96,294
59,344
75,801

PSP

Shares 
awarded
100,699
62,173
79,354

Shares 
vesting
80,534
49,722
63,463

Value of 
shares 
vesting  
‘000
£4,523
£2,790
US$4,911

Value of 
dividend 
equivalent 
payments 
‘000
£192
£118
US$194

Total value  
of shares 
vesting and 
dividend 
payments 
‘000
£4,715
£2,908
US$5,105

The value of Kerry Williams’ shares has been converted into US dollars at a rate of £1:US$1.379, which is the average rate during the last three months 
of FY21.

Dividend equivalents of 139.25 US cents per share will be paid on vested shares. These represent the value of the dividends that would have been paid to 
the owner of one share between the date of grant and the date of vesting.

Experian plc Annual Report 2021Governance122

Annual report on directors’ remuneration
continued

Code principle
Remuneration

The chart below shows the make-up of the CEO’s FY21 single figure value, including £4.7m relating to the LTI. Of the £4.7m LTI value disclosed for the 
CEO, 71% is the value at grant, 4% is the value of dividend equivalent payments and 25% is a result of share price growth between the grant date and the 
average price over the last three months of the financial year – which grew by over 35%. The same proportions are true for the other executive directors.

Breakdown of FY21 CEO Single Figure % 

Experian 3-year TSR relative to FTSE 100 Index

Experian
FTSE 100 Index

100%

80%

60%

40%

20%

0%

18%
18%

44%
44%

24%
24%

14%
14%

FY21

Fixed

Annual bonus

Long-term incentives 
(LTI) vesting

£200

£180

£160

£140

£120

£100

LTI – share price 
and dividends

£80

March
2018

September
2018

March
2019

September
2019

March
2020

September
2020

March
2021

Update to 2020 disclosure
We originally calculated the value of the share awards realised by our executive directors in 2020 using the average share price from 1 January 2020 to 
31 March 2020, in line with the prescribed single figure methodology. This has now been revised to reflect the actual share price and exchange rate on 
vesting, as follows:

Brian Cassin
Lloyd Pitchford
Kerry Williams

Three-month 
average share 
price to  
31 March 2020

£25.63

Estimated value  
of long-term 
incentive awards 
‘000
£7,563
£4,663
US$7,934

Share price  
on vesting

£27.53

Actual value  
of long-term 
incentive awards 
‘000
£8,101
£4,995
US$8,400

What share-based incentive awards did we make in the year? (audited)
On 11 June 2020, awards were granted to the executive directors under the CIP and PSP. The face value of awards made to Brian Cassin and Lloyd 
Pitchford is shown in pounds sterling; the face value of awards made to Kerry Williams is shown in US dollars. The number of shares awarded to Kerry 
Williams was calculated using the average exchange rate for the three days prior to grant of £1:US$1.27. All awards have been calculated using a 
three-day average share price.

In line with the CIP rules, invested shares for Brian Cassin and Lloyd Pitchford were purchased with their bonuses net of tax. In line with the rules of The 
Experian North America Co-investment Plan, invested shares for Kerry Williams were calculated with reference to his gross bonus. Matching awards are 
based on the gross value of the bonus deferred.

Details of these awards are set out in the following table:

Type of interest in shares

Basis of award

Face value  
‘000

Number  
of shares

Vesting at threshold 
performance

Vesting date

Brian Cassin
CIP invested shares
CIP matching shares1
PSP2
Lloyd Pitchford
CIP invested shares
CIP matching shares1
PSP2
Kerry Williams
CIP invested shares
CIP matching shares1
PSP2

Deferred shares
Nil-cost options
Conditional shares

100% of net bonus
200% of value of gross bonus deferral
200% of salary

Deferred shares
Nil-cost options
Conditional shares

100% of net bonus
200% of value of gross bonus deferral
200% of salary

£821
£3,099
£1,945

£507
£1,912
£1,200

Deferred shares
Conditional shares
Conditional shares

100% of gross bonus
200% of value of gross bonus deferral
200% of salary

US$1,631
US$3,262
US$2,050

30,202
113,971
70,335

18,636
70,325
43,394

47,285
94,570
58,426

n/a
25%
25%

n/a
25%
25%

n/a
25%
25%

11 June 2023
11 June 2023
11 June 2023

11 June 2023
11 June 2023
11 June 2023

11 June 2023
11 June 2023
11 June 2023

1  The number of shares awarded to executive directors under the CIP was based on the share price at which invested shares were purchased in the market and the face value shown above is based on this. This 

price was £27.19.

2  The number of shares awarded to executive directors under the PSP was based on the average share price for the three days prior to grant, which was £27.65, and the face value shown above is based on this.

Experian plc GovernanceCode principle
Remuneration

123

As disclosed in our 2020 Annual report on directors' remuneration, given the prevailing uncertainty in May 2020, when LTI targets would ordinarily be 
finalised, regarding the short- and longer-term impact of COVID-19, the Committee determined it appropriate to delay setting and disclosing 2020 LTI 
targets until later in the year. The chart below outlines the timeline and some of the factors the Committee considered when determining appropriate 
targets for the 2020 LTI plans.

March 2020

May 2020

September 2020

November 2020

At its March meeting the 
Committee ordinarily has a 
preliminary discussion about 
possible targets for the 
forthcoming year. However, 
as a result of the timing of 
the global pandemic these 
discussions were delayed in 
anticipation of increasing 
clarity emerging about the 
likely global economic 
impact of COVID-19.

The Committee discussed the emerging impact 
of COVID-19 on our operating environment in the 
context of a number of key factors including:

  The ambition to set stretching but attainable 
targets, that reflect the emerging operating 
and economic realities, which would therefore 
reduce the prospect of relying on discretion at 
vest and therefore providing clarity and 
transparency for investors. 

  The population of our top talent (below Board 
level) that participate in the PSP/CIP plans 
with the same performance targets as the 
executive directors, and the need to attract, 
motivate and retain that talent in an 
increasingly competitive external market, 
particularly in North America.

  The Committee’s strong preference was to 
apply performance targets which reflect both 
(i) the current economic realities and (ii) our 
desire to rapidly return to the level of growth 
achieved in recent years. 

The Committee decided that, having considered 
our investor experience and our resilient share 
price performance to grant LTI awards in June 
2020 but subject to performance conditions that 
would be determined later in the year. At the 
time of the June 2020 grant the share price had 
returned to pre-pandemic levels and the 
Committee was satisfied there would not be any 
windfall gains. 

At an additional meeting held in 
September the Committee began 
its initial discussion on potential 
2020 LTI targets taking into 
account:

  Anticipated half-year financial 
performance, which provided a 
realistic view of the early 
impact of COVID-19 on our 
operating environment; 

  Brokers' earnings estimates, 
which reflected the general 
economic uncertainty at the 
time and which were therefore 
across a wider range than 
normal; and 

  Views on the longer-term 
economic outlook coloured by 
potential second waves of 
COVID-19 and by vaccine 
development. 

The Committee met again in 
November when the emergence 
of a second wave was clear and at 
this time there were no emerging 
breakthroughs on vaccinations or 
expectations for near-term 
resumption of normal economic 
environment.

Based on the information 
available at that time and 
incorporating analysts' 
expectations the Committee set 
stretching but attainable targets.

The targets set reflected the 
anticipated impact of COVID-19 on 
FY21 – while maintaining our 
unchanged ambitions for FY22 
and FY23.

Targets were disclosed via RNS 
announcement on 26 November 
2020. 

Letters issued on 26 November to 
our top 20 shareholders, to 
provide additional context on the 
factors the Committee considered 
in setting the 2020 LTI targets. 

In determining 2020 LTI plan targets, the Committee sought to maintain our ongoing commitment to setting stretching targets while balancing this with 
the need to (i) take account of the realities of COVID-19 for FY21, (ii) reflect our ambition to return to high single-digit growth in FY22 and FY23, while also 
(iii) ensuring targets are motivational, particularly for critical talent below Board level who participate in the CIP and PSP.

The Committee determined the best approach to balancing these needs was to set the EPS targets to reflect the impact of COVID-19 in FY21 while 
challenging management to return to high single-digit growth in FY22 and FY23 and retain the existing stretching three-year targets for all other 
metrics. We consider this approach achieves the appropriate balance of setting targets that are challenging but attainable, and our expectation is that 
this approach will enable the Committee to apply the Policy without the need to rely on discretion for in-flight awards, or to adjust the performance 
outcomes of this award going forward. 

PSP awards and CIP matching shares granted in June 2020 will vest subject to the achievement of the following performance conditions:

Performance measure
CIP matching shares
Benchmark Earnings per share (average annual growth)2
Cumulative Benchmark operating cash flow
PSP awards
Benchmark Earnings per share (average annual growth)2
TSR of Experian vs TSR of FTSE 100 Index

Weighting

0%

Vesting1

25%

50%

100%

50%
Below 3%
50% Below US$3.7bn

3%
US$3.7bn

4%
US$3.8bn

7%
US$4.1bn

50%
25%

Below 3%
Below Index

3%
Equal to Index

4%
8.3% above 
Index
15.4%

7%
25% above 
Index
16%

Return on capital employed (average over three years)

25%

Below 14.5%

14.5%

1  Straight-line vesting between the points shown. 

2  Measured on an ongoing activities and constant currency basis.

The Committee retains the right to vary the level of vesting if it believes that the level of vesting determined by measuring performance is inconsistent 
with the Group’s underlying financial and operational performance over the performance period. These awards will also only vest if the Committee is 
satisfied the vesting is not based on materially misstated financial results.

Experian plc Annual Report 2021Governance124

Annual report on directors’ remuneration
continued

Code principle
Remuneration

How is the CEO’s pay linked to Experian’s performance?
The chart below shows Experian’s annual TSR performance compared to the FTSE 100 Index over the last ten years. The FTSE 100 Index is the most 
appropriate index as it is widely used and understood, and Experian is a constituent of the index. The chart also includes the CEO’s single figure value 
received in each of the years, to demonstrate the alignment between executive pay and shareholder experience.

Value of £100 invested in Experian and the FTSE 100 on 31 March 2011

Experian

FTSE 100 Index

£450

£400

£350

£300

£250

£200

£150

£100

£50

£0

31 March
2011

31 March
2012

31 March
2013

31 March
2014

31 March
2015

31 March
2016

31 March
2017

31 March
2018

31 March
2019

31 March
2020

31 March
2021

The table below sets out our CEO’s pay for the last ten financial years:

2012

2013

2014

2015

2016

2017

2018

2019

2020

2021

CEO total single figure of 
remuneration (‘000)1
Don Robert
Brian Cassin
Annual bonus paid against 
maximum opportunity (%)
Don Robert
Brian Cassin
LTIP vesting against 
maximum opportunity (%)2
Don Robert
Brian Cassin

US$23,206 US$22,974 US$16,290
—

—

—

US$620
£1,976

—
£3,678

—
£3,647

—
£6,387

—
£11,882

—
£10,836

—
£7,560

100%
—

100%
—

75%
—

100%
—

50%
—

94%
—

—
38%

69%
40%

—
100%

—
33%

—
89%

—
32%

—
58%

—
95%

—
85%

—
90%

—
80%

—
90%

—
91%

—
84%

1  Prior year numbers have been updated to reflect actual long-term incentive plan outcomes.

2  The maximum LTIP opportunity varies as the CIP opportunity is based upon the actual bonus earned.

CEO pay ratio
Experian is committed to good corporate governance and transparency in the reporting of remuneration for our executive directors and employees. We 
have presented below the CEO pay ratio for the year ended 31 March 2021, in line with the UK regulatory requirements. The pay ratios have been 
calculated using Option A of the three methodologies provided under the new regulations, which we believe is the most statistically accurate approach. 

Year

2020

2021

Method
Option A

Total pay and benefits

Salary
Option A
Total pay and benefits
Salary

25th percentile  
pay ratio
267:1

Median  
pay ratio
178:1

75th percentile  
pay ratio
112:1

£38,630

£33,362
185:1
£40,969
£32,569

£57,803

£47,869
124:1
£61,115
£49,983

£91,736

£77,000
81:1
£93,574
£75,000

The CEO value used is the total single figure remuneration data for FY21 of £7.6m, as outlined on page 118 of this Report. For UK employees, total pay 
and benefits are based on actual earnings for the year to 31 March 2021. Annual incentive payments for employees have been calculated using the 
Experian Group financial performance outcome for FY21, rather than any regional or market business performance results, to ensure a like-for-like 
comparison across remuneration structures. Selected employee grades below senior management level are also eligible for annual awards of restricted 
stock, rather than the performance share awards provided to senior management. Where applicable, the LTI value for employees has been calculated by 
applying the average share price for the three months prior to 31 March 2021 to the number of restricted stock awards granted to the employee in June 
2018. We adopted this approach to provide a like-for-like comparison and ensure the share-price growth over the previous three years is reflected 

Experian plc GovernanceCode principle
Remuneration

125

equally in both the CEO and employee LTI values. Employees on inbound and outbound international assignments to and from the UK have been 
excluded from the analysis as their remuneration structures understandably deviate from the standard approach for UK employees. In line with the 
guidance, only individuals employed for the full year have been included in the analysis.

Observations on change in CEO pay ratio
The FY21 CEO single figure has reduced by c.30% compared to FY20. By comparison the total pay and benefits provided to UK employees in FY21 
increased slightly over the previous year and as a result the FY21 CEO pay ratios for all percentiles are lower than for FY20.

As mentioned previously, the CEO voluntarily waived 25% of his salary for six months in FY21, resulting in a significantly lower salary for the CEO than 
the previous year. Conversely, the salary amounts received by employees in FY21 remained broadly consistent with FY20 as we did not reduce any 
employee salaries, make any COVID-19 related redundancies or furlough any employees. In the interest of transparency, and to provide a true 
comparison with FY20, if the CEO had not waived any of his salary in FY21 the CEO pay ratio percentiles would have been 188:1, 126:1 and 82:1.

The primary driver behind the lower FY21 CEO pay ratio is the value of the LTI received by the CEO in FY21. While the value of LTI awards that vested in 
FY21 was very strong, particularly given the external operating environment during the final year of the performance period, no adjustments were made 
to the vesting outturns to account for the impact of the global pandemic. Therefore, the LTI value that the CEO received in FY21 was considerably lower 
than in the previous year. By way of comparison, the total pay and benefit amounts received by UK employees in FY21 is slightly higher than FY20 due to 
a combination of the US$700 Thank You Share Award and the introduction of additional benefit policies in FY21 as a response to employee feedback 
gathered as part of the UK Total Reward Optimisation project. 

The Committee believe it is appropriate that a significant proportion of total remuneration for executive directors is ‘at risk’ and driven entirely by Group 
performance, which is within their power to influence. In line with our remuneration principles the proportion of total compensation that is ‘at risk’ 
increases with employee seniority within the Group. The remuneration framework is designed to deliver market-competitive total compensation. All UK 
employees are also eligible to participate in the annual bonus plan, providing them with the opportunity to benefit from the financial performance that 
they help to deliver. 

Understandably more (71%) of the CEO’s total target remuneration is ‘at risk’ compared to c.8% on average for UK-based employees. As evidenced in 
FY21, the CEO pay ratio is therefore likely to vary, potentially significantly, over time based on the Group’s performance outcomes. 

Observations on FY21 pay ratio

The median pay ratio for FY21 of 124:1 reflects not only the strong resilient performance achieved in this pandemic year, but also the exceptional 
performance achieved in the preceding two financial years, which are reflected in the CEO’s LTI vesting values. As LTI values can be highly variable, 
driven in part by fluctuations in share price, a supplemental pay ratio has been provided below, where the value of LTIs has been excluded. The CEO 
single figure value excluding LTI compensation was £2.9m for FY21. 

Year
FY20
FY21

Method
Option A excluding long-term incentives
Option A excluding long-term incentives

25th percentile  
pay ratio
71:1
69:1

Median  
pay ratio
47:1
47:1

75th percentile  
pay ratio
30:1 
30:1

Some important additional context regarding our FY21 CEO pay ratio includes:

  As mentioned in the Chairman's statement, we will be making a special one-off share recognition award to c.17,000 employees below senior 
management. Employees will be granted an initial share award of US$700, which will be matched on a 2:1 basis if employees continue to hold their 
shares for three further years. While the US$700 shares will not be granted until August 2021, the commitment to provide the award was 
communicated to all eligible employees in March 2021. As the award is a 'Thank You' for the commitment and dedication shown throughout FY21 and 
is not forfeitable, the US$700 initial share award has been included in the above analysis. 

  Experian has been a Living Wage employer in the United Kingdom since 2015, and the median salary for UK employees (as reflected in the table on 
the previous page) is more than 50% above the UK average.

  The Committee always has the context of the all-employee pay review budget when determining salary increases for the CEO and ensures that any 
percentage increase for the CEO does not exceed that provided to employees. In FY21, the CEO’s salary reduced as he voluntarily waived 25% of his 
contractual salary for six months of the year, while UK employees’ base salary broadly remained the same as FY20. A global pay freeze was applied to 
all employees in FY21 but the average UK employee base pay did increase by 2.6% as a result of promotions etc. For FY22, the UK salary review 
budget is 2.5%, while the CEO’s salary will increase by 2.3%. 

  An ‘individual performance modifier’ is applied in calculating the annual bonus payments for employees to ensure that the outstanding contributions 
of high-performing individuals is reflected through higher bonus payments. To ensure a like-for-like comparison with the CEO single figure, the 
employee calculations as outlined on the previous page do not reflect the impact of individual performance modifiers as they do not apply to senior 
management, including the CEO, which would have considerably increased the annual bonus payments for employees, as individual performance 
modifiers do not apply to senior management, including the CEO.

  We have also not included the value of our Sharesave scheme in the all-employee values on the previous page. We firmly believe in the value of 
employee share ownership and encourage employees to participate in our Sharesave offering, which is a tax-efficient plan in the UK and allows 
employees to share in Experian’s growth and success. Around 67% of UK employees participate in Sharesave and the average profit received by UK 
employees at maturity in FY21 was £5,125, but this value which has not been included in the all-employee values on the previous page. 

Experian plc Annual Report 2021Governance126

Annual report on directors’ remuneration
continued

Code principle
Remuneration

How has our Board of directors' pay changed compared to the wider workforce?
The table below sets out the percentage change in the Board of directors' salary/fees, benefits and annual bonus between FY20 and FY21, and how this 
compares to the average percentage change for our UK employees. While the Regulations require the employee comparison against employees of 
Experian plc, the proportion of our workforce employed by Experian plc is comparatively very small. We have therefore elected to provide the 
comparison against our UK employees which we believe will provide a more representative analysis. We have selected this group of employees because 
Experian operates in 44 countries and, as such, has widely varying approaches to pay across different regions. This approach also avoids the 
complexities involved in collating and comparing remuneration data across different geographic populations, including the impact of foreign exchange 
rate movements. The figures for UK employees are consistent with the information used to prepare the CEO pay ratio analysis, but reflect average 
salaries and average employee numbers each year, rather than percentile data. For the CEO, the annual bonus is based on Group performance. For UK 
employees, the annual bonus is based on the part of the business the individual works in. As outlined previously, the executive directors each waived 
25% of their salaries for six months in FY21 and this is behind the year-on-year base salary change for Brian Cassin, Lloyd Pitchford and Kerry Williams.

FY21
Base salary change
Taxable benefits
Annual bonus

Year-on-year change in pay for directors compared to the average UK employee

Executive directors

Average 
employee
2.6%
7.1%
27.5%

Brian 
Cassin
-12%
1%
15%

Lloyd 
Pitchford
-12%
3%
15%

Kerry 
Williams
-12%
3%
15%

Independent 
Chairman

Mike  
Rogers1
21%
n/a
n/a

Dr Ruba 
Borno
-11%
n/a
n/a

Non-executive directors
Deirdre 
Mahlan
-11%
n/a
n/a

Caroline 
Donahue
-14%
n/a
n/a

Alison 
Brittain2
n/a
n/a
n/a

Luiz  
Fleury
-11%
n/a
n/a

George 
Rose
0%
n/a
n/a

1  FY21 was Mike Rogers' first full year as Chairman and the change to his base salary is a result of his receiving a full year's fees.
2  Alison Brittain joined the Board on 1 September 2020 and did not receive any fees in FY20.

How do we intend to implement the remuneration policy next year?

Salary
The table below outlines the salary increases that will take effect from 1 June 2021 for each Executive Director. The global employee salary review 
budget for FY22 is 3.2%, and for our employees in the UK and the USA the FY22 salary review budget will be 2.5%. 

Brian Cassin
Lloyd Pitchford
Kerry Williams

1 June 2021  
‘000
£995
£615
US$1,050

1 June 2020  
‘000
£973
£600
US$1,025

% increase
2.3%
2.5%
2.4%

Annual bonus
For the year ending 31 March 2022, the measures the executive directors are assessed on will remain unchanged from FY21.

In line with our policy, we will disclose the targets for the annual bonus in next year’s Annual report on directors’ remuneration. While the FY22 annual 
bonus targets cannot be disclosed due to their commercial sensitivity they reflect our confidence in the outlook for the year ahead. Annual bonus will be 
subject to clawback provisions, allowing the Group to recover all or part of any payment for a period of three years from payment. In addition, the 
Committee can vary the level of payout if it considers that the formulaic payout determined by measuring performance is inconsistent with the Group’s 
actual underlying financial and operational performance.

Performance is measured on a constant currency basis to strip out the effects of exchange rate fluctuations, which are outside of management’s control. 
The Committee also excludes the impact of any material acquisitions or disposals made in the year to ensure both metrics are measured consistently, 
which is in line with our approach to long-term incentive plan measures.

Share-based incentives
While deferral of 50% is compulsory, the executive directors have each elected to defer the full 100% of their FY21 bonuses into the CIP. We expect to 
grant matching shares in the first quarter of the year ending 31 March 2022, on a two-for-one basis. We also expect to grant PSP awards equivalent to 
200% of salary at the same time. The CIP and PSP awards will vest subject to meeting the following targets, which will be measured over three years, 
with a further two-year holding period applying:

Performance measure
CIP awards
Benchmark Earnings per share (average annual growth)2
Cumulative Benchmark operating cash flow
PSP awards
Benchmark Earnings per share (average annual growth)2 
Return on capital employed

Weighting

0%

Vesting1

25%

50%

100% 

50%
Below 5%
50% Below US$4.0bn

5%
US$4.0bn

7%
US$4.2bn

10%
US$4.4bn

50%
25%

Below 5%
Below 14.5%

5%
14.5%

7%
15.4%
8.3% above 
Index

10%
16%
25% above 
Index

TSR of Experian vs TSR of FTSE 100 Index

25%

Below Index

Equal to Index

1  Straight-line vesting between the points shown.
2  Measured on an ongoing activities and constant currency basis.

Experian plc GovernanceCode principle
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127

The Committee selected adjusted Benchmark EPS, cumulative Benchmark operating cash flow and ROCE as performance metrics for our long-term 
incentive plans, as they reflect three of our key performance indicators. As such, using these measures directly links Experian’s long-term incentive 
arrangements to our strategic aims and business objectives. In addition, using relative TSR recognises the importance of creating value for shareholders. 
We believe these measures to be the most appropriate measures of the Group’s success and, together with our annual bonus measures, they ensure 
that executive directors are incentivised to deliver on a wide range of business and financial measures over both the short and long term. The structure 
differentiates the role of each of our long-term incentive plans: the PSP incentivises returns and the CIP incentivises cash discipline. However, given that 
growth is so fundamental to our business strategy, Benchmark EPS runs across both of the long-term incentive plans.

Vesting of CIP and PSP awards will be subject to the Committee being satisfied that the vesting is not based on materially misstated financial results. 
The Committee also retains the discretion to vary the level of vesting if it considers that the level of vesting determined by measuring performance is 
inconsistent with the Group’s underlying financial and operational performance. These awards will all be subject to clawback provisions, allowing the 
Company to recover all or part of any vested award during the holding period.

TSR performance
We measure our TSR performance relative to the FTSE 100 Index, rather than against a bespoke comparator group. Our usual comparator companies are 
Alliance Data Systems, CoreLogic, Dun & Bradstreet, Equifax, FICO, LiveRamp, Moody’s, RELX, Thomson Reuters and TransUnion, however we believe that 
it would be difficult to measure our TSR performance against them on a consistent basis, since many of them are listed in different markets and, as such, 
may be subject to different market forces. However, the Committee uses them as a reference point when reviewing other aspects of executive director pay.

Additional disclosures

Directors’ shareholdings and share interests (audited)
We believe it is important that executive directors build up a significant holding in Experian shares, to align their interests with those of shareholders. Under 
our guidelines, the CEO should hold the equivalent of three times his or her base salary in Experian shares and other executive directors should hold the 
equivalent of two times their base salary. These guidelines include invested or deferred shares held under the CIP, but not matching shares. Shares that have 
vested but are subject to the two-year holding period will also count towards the guideline. Until the shareholding guideline is met, we expect executive 
directors to retain at least 50% of any shares vesting (net of tax) under a share award. Unvested shares do not count towards the guideline.

We also have guidelines for non-executive directors to build up a holding in Experian’s shares equal to their annual fee. Each financial year, the net fee 
for the first quarter is used to purchase Experian shares until the non-executive director reaches this holding.

As set out in the table below, our executive directors already significantly exceed their personal shareholding guidelines, demonstrating their personal 
alignment to shareholder interests as well as their commitment to Experian. To further strengthen this alignment post-employment, the Remuneration 
Committee introduced a two-year post-employment shareholding guideline as part of the 2020 Policy review.

All executive directors that served during the year hold shares in excess of the relevant shareholding guidelines. The interests of the directors (at 31 March 
2021) and their connected persons in the Company’s ordinary shares (as at 31 March 2021) are shown below and, for those individuals in the table below, 
there have been no changes between 31 March 2021 and the date of this report:

Brian Cassin5
Lloyd Pitchford5
Kerry Williams6
Mike Rogers7
Dr Ruba Borno8
Alison Brittain9
Caroline Donahue
Luiz Fleury 
Deirdre Mahlan
George Rose

Shares held in 
Experian plc at  
31 March 2021
526,185
278,947
146,930
15,287
2,685
5,250
10,000
9,650
15,000
20,000

Shareholding guidelines

Share awards subject to  
performance conditions

Guideline 1 
(% of salary/fee)
300%
200%
200%
100%
100%
100%
100%
100%
100%
100%

Shareholding  
(% of salary)2
1,351%
1,161%
493%
96%
50%
97%
185%
179%
214%
231%

Guideline met?
Yes
Yes
Yes
No
No
No
Yes
Yes
Yes
Yes

CIP matching 
awards3
359,717
221,906
293,860
—
—
—
—
—
—
—

PSP awards
252,154
155,615
205,118
—
—
—
—
—
—
—

Share options4
—
1,470
—
—
—
—
—
—
—
—

1  Executive director shareholding guideline will apply for two years post-employment.
2  Shareholding guidelines have been calculated using the closing share price on 31 March 2021, which was £24.97 and exchange rates at 31 March 2021 of £1:US$1.378 and £1:€1.1746.
3  Matching shares granted to Brian Cassin and Lloyd Pitchford are in the form of nil-cost options, which are unvested at 31 March 2021. Those granted to Kerry Williams are conditional share awards.
4  Share options granted under the all-employee Sharesave plan.
5  The number of Experian shares held by Brian Cassin and Lloyd Pitchford at 31 March 2021 includes 95,326 and 58,804 invested shares in the CIP respectively.
6  The number of Experian shares held by Kerry Williams at 31 March 2021 includes 146,930 shares awarded to him under The Experian North America Co-investment Plan as a result of his annual bonus deferral 
elections, in addition to his personal beneficial shareholding. Kerry Williams has an unconditional right to receive these Experian shares at the end of the relevant three-year deferral period. These shares do not 
carry dividend or voting rights prior to receipt.

7  Mike Rogers was appointed Chairman on 24 July 2019 and is continuing to build his shareholding.
8  Dr Ruba Borno joined the Board in 2018 and is still building up her shareholding.
9  Alison Brittain joined the Board on 1 September 2020 and is still building up her shareholding. 

Payments made to former directors (audited)
Four former directors of Experian Finance plc (formerly GUS plc) received unfunded pensions from the Group. Two of the former directors are now paid 
under the Secured Unfunded Retirement Benefit Scheme, which provides security for the unfunded pensions of executives affected by the Her Majesty’s 

Experian plc Annual Report 2021Governance128

Annual report on directors’ remuneration
continued

Code principle
Remuneration

Revenue & Customs (HMRC) earnings cap. The total unfunded pensions paid to the former directors was £833,581 in the year ended 31 March 2021.

Payments for loss of office (audited)
No payments for loss of office were made in the year (2020: nil).

Relative importance of spend on pay
The table below illustrates the relative importance of spend on pay for all employees, compared to the financial distributions to shareholders, through 
dividends and earnings-enhancing share repurchases:

Employee remuneration costs
Dividends paid on ordinary shares
Estimated value of earnings-enhancing share repurchases

2021  
US$m
1,995
427
—

2020  
US$m
1,872
424
16

% change
6.6%
0.5%
-100%

The Remuneration Committee
All our non-executive directors are members of the Committee, which met six times during the year ended 31 March 2021. Each member is considered 
to be independent in accordance with the UK Corporate Governance Code.

The Committee’s terms of reference can be found at www.experianplc.com/about-us/corporate-governance/board-committees/.

The Committee’s role and responsibilities
The Committee is responsible for:

1 
Recommending  
to the Board  
senior executive 
remuneration policy 
and the Chairman’s 
remuneration.

2 
Determining 
individual 
remuneration 
packages for 
executive directors 
and certain senior 
executives.

Committee activities
During the year, the Committee:

3 
Communicating 
with shareholders 
on remuneration 
policy.

4 
Making 
recommendations 
to the Board on 
the design of the 
Group’s short- 
and long-term 
incentive plans.

5 
Overseeing  
the Group’s  
executive pension 
arrangements.

6 
Overseeing  
broader employee 
workforce policies.

  Reviewed and approved the 2020 Report on directors’ remuneration, and reviewed a draft of the 2021 Report on directors’ remuneration.

  Finalised the Remuneration Policy, which was put to shareholder vote at the 2020 AGM. 

  Has continuously monitored the impact of COVID-19 on our business, and remuneration decisions taken across the Group, such as the decision to 
apply global pay freezes. 

  Reviewed salaries of certain Group Operating Committee members and approved annual pay freezes for all Group Operating Committee members in 
FY21.

  Agreed the FY20 incentive plan outcomes, the FY21 bonus targets, and the long-term incentive plan participants.

  Received updates on the Company’s long-term incentive plans, including the impact of COVID-19 on these in-flight awards. 

  Held an additional meeting in September 2020 to consider the impact of COVID-19 on our operating environment, its impact on our in-flight long-term 
incentive plan awards and to discuss performance targets for the 2020 long-term incentive awards.

  Discussed at length executive pay in the context of the wider workforce and the broader impact on society, the Group, and our shareholders.

  Was updated on all-employee pay and workforce policies across Experian. Following this update the Committee requested, and was provided with, 
detailed additional insights on all-employee pay, workforce policies and gender pay gap analysis in North America and Brazil, two of our key regions. 

  Was updated on current trends in the executive remuneration environment, focusing on our key regions. 

  Was updated on the Company’s FY21 gender pay gap disclosure requirement. The Committee had a robust discussion regarding the results and was 
provided with additional detailed analysis on Experian’s gender pay position.

  Was updated on the Company’s response to the UK CEO pay ratio disclosure requirement and reviewed the relevant disclosures.

  Initiated the invitation to employees to participate in the 2020 Sharesave plan, and was updated on take-up and outcomes of previous grants.

  Considered remuneration matters in respect of senior hires and departures and, where appropriate, approved remuneration packages for senior new 
hire awards below Board level. 

  Reviewed the Committee’s performance during the year against its terms of reference; and

  Received feedback from the Chairman on the key topics discussed at the UK&I Experian People Forum. The Chairman of the Committee attended the 
Forum which was held virtually in March 2021, to engage with employees, discuss how Experian’s executive remuneration aligns with the wider 
Group pay policy, and understand employees’ views on pay-related issues. 

Experian plc GovernanceCode principle
Remuneration

129

Advice provided to the Committee
In making its decisions, the Committee consults the Chairman, the Chief Executive Officer and the Group Chief People Officer where required.

We also invite members of the Global Reward team to attend Committee meetings as appropriate. We normally consult the Chief Financial Officer about 
performance conditions applying to short- and long-term incentive arrangements to ensure they are appropriately financially stretching. However, we do 
not consider it appropriate that executives are present when their own remuneration arrangements are being discussed.

The Committee has access to independent consultants to ensure that it receives objective advice. We reviewed our external advisers in 2013 and 
appointed Towers Watson Ltd (Willis Towers Watson), who remained our external advisers throughout the year ended 31 March 2021. Willis Towers 
Watson provides other services to Experian globally, including advice on benefits and provision of market data.

Additionally, both Mercer Kepler (from 1 April 2020 to 31 December 2020) and Ellason LLP (from 1 January 2021) provided incentive-plan award 
valuations and remuneration data, as well as supporting data for the target calibration process. Kepler does not provide any other services to the Group, 
although Mercer, Kepler’s parent company, does provide unrelated services to the Group. Ellason does not provide any other services to the Group.

Willis Towers Watson, Mercer Kepler and Ellason are members of the Remuneration Consultants Group and voluntarily operate under the Code of 
Conduct in relation to executive remuneration consulting in the UK. The Committee was satisfied that their advice was objective and independent.

The fees paid to these advisers for services to the Committee in the year ended 31 March 2021, based on hours spent, were as follows:

Adviser
Willis Towers Watson
Mercer Kepler
Ellason 

Fees paid in the year
£44,900
£3,600
£9,750

What did we pay our non-executive directors during the year? (audited)
The table below shows a single total figure of remuneration for the Chairman and non-executive directors for the years ended 31 March 2021 and 31 
March 2020:

Mike Rogers1
Dr Ruba Borno
Alison Brittain (appointed 1 September 2020)
Caroline Donahue
Luiz Fleury2
Deirdre Mahlan
George Rose

Fees ‘000

2021
€465
€158
 €92
€158
€210
€206
€254

2020
€385
€179
—
€185
€256
€231
€254

Benefits ‘000
2021
—
—
 —
—
—
—
—

2020
—
—
 —
—
—
—
—

Share-based incentives ‘000
2020
—
—
—
—
—
—
—

2021
—
—
 —
—
—
—
—

Total ‘000

2021
€465
€158
 £92
€158
€210
€206
€254

2020
€385
€179
—
€185
€256
€231
€254

1  Mike Rogers was appointed Chairman of the Board on 24 July 2019 and receives an annual fee for this role of €465,000.

2  Luiz Fleury acted as an independent adviser to Serasa S.A., our Brazilian business. His remuneration includes a fee for this role, paid in Brazilian reais, along with the annual non-executive director’s fee.

Non-executive director fees are reviewed every two years and were last reviewed in 2019. The current fee levels are as follows:

Base fee
Audit Committee Chairman fee
Remuneration Committee Chairman fee
Deputy Chairman/Senior Independent Director fee

Annual fee from  
1 October 2019
€158,250
€47,750
€38,250
€95,500

Annual fee prior to 
1 October 2019
€150,750
€45,500
€36,500
€91,000

Other than the Chairman, non-executive directors required to undertake intercontinental travel to attend Board meetings receive a supplementary 
payment of €6,000 per trip, in addition to any travel expenses. This amount has not changed since October 2009. No such payments were made in FY21 
due to COVID-19 travel restrictions.

George Rose holds the role of Chairman of the Remuneration Committee, in addition to his role as Senior Independent Director. George Rose does not 
receive an additional fee for his role as Chairman of the Remuneration Committee.

Experian plc Annual Report 2021Governance130

Annual report on directors’ remuneration
continued

Code principle
Remuneration

Statement of voting at the 2020 AGM
The voting to approve the Annual report on directors' remuneration and the Directors’ remuneration policy at the AGM held on 22 July 2020 is set out in 
the following table:

Annual report on directors’ remuneration

Directors’ remuneration policy

Votes for 
(including 
discretionary 
votes) 
% 
Number
93.5%
653,070,165
95.3%
651,717,394

Votes against 
% 
Number
6.5%
45,388,636
4.7%
31,847,208

Total number 
of votes cast

Number of 
votes withheld

698,458,801

274,374

683,564,602

15,168,573

Service contracts
Non-executive directors have letters of appointment that set out their duties and time commitment expected. They are appointed for an initial three-year 
term, subject to election and annual re-election by shareholders at the AGM. Appointments are renewed by mutual agreement. Details of current 
non-executive director arrangements as at 31 March 2021 are set out below:

Name
Mike Rogers (appointed Chairman on 24 July 2019)
Dr Ruba Borno
Alison Brittain
Caroline Donahue
Luiz Fleury
Deirdre Mahlan
George Rose

Date of appointment
1 July 2017
1 April 2018
1 September 2020
1 January 2017
8 September 2015
1 September 2012
1 September 2012

Length of service at 31 March 2021

Years
3
3
0
4
5
8
8

Months
9
0
7
3
7
7
7

Executive directors’ service contracts contain a 12-month notice period, as set out in the Directors’ remuneration policy. Brian Cassin was appointed to 
the Board on 30 April 2012 as Chief Financial Officer, and 16 July 2014 as Chief Executive Officer. The date of appointment to the Board for Lloyd 
Pitchford was 1 October 2014 and for Kerry Williams was 16 July 2014.

Experian plc GovernanceCode principle
Remuneration

Directors’ remuneration policy

131

The Directors’ remuneration policy was last approved by shareholders at the AGM on 22 July 2020.

We have included below the Policy table and the ‘Which clawback provisions apply?’ section, which we consider to be the most helpful sections of  
the Policy for investors. The full and original version of the Policy, as approved by shareholders, is available on the Experian corporate website at  
www.experianplc.com/investors/reports.

Element and link to strategy
Base salary
To help with attracting and 
retaining executive directors 
of the right calibre.

Provides a base level of pay 
and reflects the competitive 
market salary for the role.

Base salary level takes 
account of personal 
contribution and 
performance against 
Group strategy.

Benefits
Benefits are provided as 
part of a competitive and 
cost-effective overall 
remuneration package. 
Certain benefits may also 
be provided to support 
expatriates, where they 
have relocated.

Pension
Provides a market-aligned 
retirement provision.

Operation

Maximum potential value  
and payment at target

Performance metrics  
and weightings

Base salary is paid in equal instalments  
during the year.

Salaries are reviewed annually, with any increases 
generally taking effect from 1 June.

Salary levels and increases take into account  
a number of factors, including the approach to 
employee remuneration throughout the Group, 
prevailing economic conditions, best practice and 
positioning against the market.

Annual executive director  
salary increases will, in normal 
circumstances, be limited to the 
increases awarded across the  
Group as a whole.

Higher increases may be made in 
exceptional circumstances including, 
but not limited to, a change in role or 
responsibility, and will take account 
of market practice in relation to  
the new role.

When the Committee 
considers salary increases, 
it takes into account 
individual performance 
over the preceding 
financial year.

The Group provides a range of market-competitive 
benefits that include, but are not limited to, 
healthcare, financial and tax advice, death-in-service 
provision and company car or allowance.

Executive directors can also participate in any of the 
Group’s all-employee share plans, for example the 
Sharesave plan, on the same basis as other eligible 
employees.

In the USA, eligible executive directors may 
participate in a deferred compensation plan, which is 
standard market practice in the USA.

For expatriate assignments, we retain the flexibility to 
tailor benefits to the circumstances of the assignment.

Additional benefits may include relocation expenses 
at the beginning and end of each assignment, housing 
allowance and school fees.

Pension arrangements are in line with local  
market practice.

In the UK, the Group operates a defined contribution 
plan, with company contributions set as a percentage 
of base salary. If impacted by HMRC pension limits, an 
individual may elect to receive a cash allowance 
instead.

In the USA, executive directors are eligible to join a 
defined contribution plan.

None.

The cost of providing such  
benefits may vary from year to year, 
reflecting the cost to the Group.

The Committee sets benefits at a 
level it considers appropriate against 
relevant market practice, the role 
and particular circumstances (for 
example, in the case of expatriate 
benefits, where the individual is 
required to relocate).

None.

In the UK, the cash payment or 
pension contribution for current 
executive directors is normally equal 
to 20% of annual gross base salary. 
Future UK-based executive directors 
will receive a cash payment or 
pension contribution aligned to the 
wider UK employee workforce (to 
apply to all incumbents by the  
end of 2022).

In the USA, the contribution rate is 
up to 4% of earnings, up to an annual 
compensation limit set by the 
Internal Revenue Service.

If required, pension arrangements in 
other jurisdictions would be in line 
with local market practice.

Experian plc Annual Report 2021Governance132

Directors’ remuneration policy
continued

Code principle
Remuneration

Element and link to strategy
Annual bonus
Motivates and rewards the 
achievement of specific 
annual objectives, linked to 
Experian’s business strategy.

Co-investment Plans 
Aligns with shareholder 
interests through voluntary 
investment of personal 
capital, delivery of Experian 
shares and the long-term 
time horizons.

Use of stretching financial 
metrics incentivises 
performance.

Encourages participants’ 
long-term commitment to 
the Group through personal 
investment.

Performance Share Plan 
Use of stretching financial 
metrics incentivises 
performance.

Aligns with shareholder 
interests through delivery of 
shares and the long-term 
time horizons.

Operation

Maximum potential value  
and payment at target

Performance metrics  
and weightings

The Committee sets appropriate performance targets 
at the start of each financial year.

At the end of the financial year, the Committee 
determines the extent to which these have been 
satisfied, based on audited results, and agrees the 
level of bonus to be paid.

Half of any bonus must be deferred for a period of 
three years. However, the executive director may elect 
to defer up to 100% of their bonus into the CIP. Where 
they elect not to do so, payment is made as soon as 
practicable after the financial year end.

Malus and clawback provisions apply, under which 
annual bonus payments may be reduced or recovered 
in certain circumstances. Further details about our 
clawback and malus policy are set out in the Which 
clawback provisions apply? section of the report.

Threshold performance results in a 
bonus payout equivalent to 25% of the 
maximum. No bonus is payable for 
below-threshold performance.

Achieving target performance results 
in a bonus payout equivalent to 50% 
of the maximum.

Achieving maximum performance 
results in full bonus payout of 200% 
of salary.

Participants are invited to invest between 50% and 
100% of their annual bonus into Experian shares.

A conditional award of matching shares or nil-cost 
options is granted on a two-for-one basis on the gross 
bonus deferred, and vests after three years subject to 
achieving performance targets over the three-year 
period. Any vested awards are subject to a further two-
year holding period.

Dividend equivalents accrue on all awards of shares.

Malus and clawback provisions apply, under which CIP 
awards may be reduced or recovered in certain 
circumstances. Further details about our clawback 
and malus policy are set out in the Which clawback 
provisions apply? section of the report.

Maximum award levels depend on 
the bonus deferred, which will be 
matched on up to a two-for-one basis.

There is no vesting for below- 
threshold performance.

Achieving threshold performance 
results in 25% vesting of the 
matching shares.

Achieving target performance results 
in 50% vesting of the matching 
shares.

Achieving maximum performance 
results in full vesting of the matching 
shares.

Participants receive an annual award of conditional 
shares or nil-cost options, which vest after three years, 
subject to achieving performance targets over the 
three-year period. Any vested awards are subject to a 
further two-year holding period.

Normal maximum award levels are 
200% of salary.

Awards of up to 400% of salary may 
be made in exceptional 
circumstances such as recruitment.

Dividend equivalents accrue on all awards of shares.

Malus and clawback provisions apply, under which 
PSP awards may be reduced or recovered in certain 
circumstances. Further details about our clawback 
and malus policy are set out in the Which clawback 
provisions apply? section of the report.

There is no vesting for below- 
threshold performance.

Achieving threshold performance 
results in 25% of the shares vesting.

Achieving maximum performance 
results in full vesting of the shares.

The annual bonus may be 
based entirely on financial 
performance or on a 
combination of financial, 
strategic and/or 
operational objectives.

However, the financial 
element will comprise at 
least 70% of the bonus.

The Committee retains the 
ability to exercise its 
judgment to vary the level 
of payout if it considers 
that the formulaic payout 
determined by measuring 
performance is 
inconsistent with the 
Group’s actual underlying 
financial and operational 
performance.

Awards vest based on 
financial performance and 
subject to the Committee 
being satisfied that the 
vesting is not based on 
materially misstated 
financial results.

The Committee retains the 
discretion to exercise its 
judgment to vary the level 
of vesting if it considers the 
formulaic vesting level 
determined by measuring 
performance to be 
inconsistent with the 
Group’s actual underlying 
financial and operational 
performance.

Vesting of up to 25% of the 
awards is based on a 
share-based metric, with 
the balance based on 
financial performance.

The Committee retains the 
ability to vary the level of 
vesting if it considers the 
formulaic vesting level 
determined by measuring 
performance to be 
inconsistent with the 
Group’s actual underlying 
financial and operational 
performance.

Experian plc GovernanceCode principle
Remuneration

133

Element and link to strategy
Shareholding guideline
To preserve and enhance the 
long-term alignment of the 
interests of executive 
directors with shareholders 
and promote a long-term 
approach to performance 
and risk management.

Operation

Maximum potential value  
and payment at target

Performance metrics  
and weightings

During employment:

N/A

N/A

Executive directors are required to establish and 
maintain a minimum personal shareholding equal to 
3x base salary for the CEO and 2x base salary for 
other executive directors.

Executive directors are required to retain at least 50% 
of any shares vesting under the CIP and PSP (net of 
tax) until their during-employment shareholding 
guideline has been met.

Shares held beneficially, shares subject to a 
post-vesting holding period and invested or deferred 
CIP shares will count when assessing the guideline. 
Share awards that are still subject to performance 
conditions and matching shares under the CIP are not 
included.

Post-employment:

For two years following cessation, (former) executive 
directors will be required to retain the lower of:

  their actual shareholding immediately prior to 
cessation; and

  their shareholding guideline immediately prior to 
cessation.

In determining the actual shareholding at cessation, 
shares acquired from own purchases will not be 
counted.

Independent Chairman and non-executive director (NED) fees
To attract individuals with a 
broad range of experience 
and skills, to oversee the 
implementation of our 
strategy.

The Chairman is paid an annual fee in equal monthly 
instalments. The Group may provide the Chairman 
with a limited range of benefits such as healthcare, tax 
advice or use of a car.

The NEDs are paid a basic fee plus additional fees for 
chairing a Board Committee and for the role of Deputy 
Chairman or Senior Independent Director. NED fees 
are paid in equal quarterly instalments during the year. 
The net fee for the first quarter of the financial year is 
used to purchase Experian shares for NEDs and/or the 
Chairman (as applicable), until the individual has met 
their shareholding guideline of 1x their estimated 
annual fee (excluding travel fees).

The Committee sets the Chairman’s 
fees, while NED fees are set by the 
Board. Both are set based on a 
number of factors, including the time 
commitment required and positioning 
against the market.

Fees are normally reviewed every 
two years.

No performance-related 
arrangements are in place 
for the Chairman or the 
NEDs.

NEDs receive an additional fee where attendance at 
Board meetings involves intercontinental travel from 
their home location. The Company may settle any tax 
due on travel expenses incurred by the Chairman and 
NEDs.

Share Option Plan (SOP) 
Provides focus on increasing 
Experian’s share price over 
the medium to longer term.

The vesting of options is 
based on financial 
performance targets.

Options are granted with an exercise price equivalent 
to the market value of an Experian share at the date of 
grant. These vest subject to achieving performance 
targets that are tested over a three-year period and 
are exercisable for seven years thereafter.

No option grants have been made since 2009 and the 
Committee has agreed that no further awards will be 
made, unless warranted by exceptional circumstances 
such as recruitment.

Malus and clawback provisions apply, under which 
SOP awards may be reduced or recovered in certain 
circumstances. Further details about our clawback 
and malus policy are set out in the Which clawback 
provisions apply? section of the report.

Normal maximum award levels are 
200% of salary.

Grants of up to 400% of salary may 
be made in exceptional 
circumstances such as on 
recruitment.

There is no vesting for below- 
threshold performance.

Achieving threshold performance 
results in 25% of the options vesting.

Achieving maximum performance 
results in full vesting of the options.

Experian plc Annual Report 2021Governance134

Directors’ remuneration policy
continued

Code principle
Remuneration

Which clawback provisions apply?
Clawback and/or malus applies to the Company’s incentive plans for five years from grant.

Under these provisions, the Committee may apply clawback or malus in circumstances which have:

 resulted in a level of vesting or payment which is higher than would otherwise have been, because of a material misstatement of the Group’s financial 
results; or

 led to a material financial or reputational loss for the Group, due to serious individual misconduct.

Under our malus and clawback policy, should a trigger event be identified, a Clawback Committee would be appointed by the Remuneration Committee 
to investigate the issue. The Clawback Committee would report back with recommendations on whether malus and/or clawback should be applied, 
which individuals this should affect, which remuneration should be subject to malus and/or clawback and the value that should be impacted. The 
Remuneration Committee would then have final sign-off on any decision to operate clawback or malus.

Legacy arrangements
The Committee reserves the right to make any remuneration payments and payments for loss of office (including exercising any discretions available to 
it in connection with such payments) notwithstanding that they are not in line with the policy set out in this report where the entitlement to the payment 
arose (i) before the 2020 AGM; (ii) at a time when the relevant individual was not a director of the Company and, in the opinion of the Committee, the 
payment was not in consideration for the individual becoming a director of the Company; or (iii) under a remuneration policy previously approved by the 
Company’s shareholders. For these purposes entitlements arising under the Company’s current remuneration policy (as approved by shareholders at 
the 2017 AGM) will be incorporated into this policy and ‘payments’ includes the Committee satisfying awards of variable remuneration, and an 
entitlement under an award over shares arises at the time the award is granted.

On behalf of the Remuneration Committee

Charles Brown
Company Secretary

18 May 2021

Experian plc Governance 
 
Directors' report

135

The directors present their report and the audited financial statements for 
the year ended 31 March 2021. The report has been prepared in line with 
the UK Companies Act 2006, and the Corporate governance report and the 
Shareholder and corporate information section form part of this Directors’ 
report. The Strategic report contains certain information equivalent to that 
required in a report of the directors.

Financial and operational information 

Results and dividend 
The Group income statement shows a profit for the financial year ended 
31 March 2021 of US$802m (2020: US$677m). The directors have 
announced the payment of a second interim dividend, in lieu of a final 
dividend, of 32.5 US cents per ordinary share (2020: 32.5 US cents) to be 
paid on 23 July 2021 to shareholders on the register of members on 25 
June 2021. A first interim dividend of 14.5 US cents per ordinary share 
was paid on 5 February 2021, giving a total dividend for the year of 47.0 
US cents per ordinary share (2020: 47.0 US cents).

Innovation
Innovation, supported by our talented people, and by research and 
development, plays a key role in supporting Experian’s business 
performance. Details of such activities are given in the Strategic report.

Acquisitions 

Information in respect of acquisitions made during the year is contained 
in note 41 to the Group financial statements.

Registered branch 
The Company has a branch registered in Ireland under branch number 
905565.

Post balance sheet events 
Details of events occurring after the end of the reporting period are 
contained in note 45 to the Group financial statements.

Share capital 
Details of the Company’s share capital and changes during the year ended 
31 March 2021 are set out in note P to the Company financial statements.

Financial risk management, objectives and policies 
Descriptions of the use of financial instruments and Experian’s treasury 
and risk management objectives and policies are set out in the Financial 
review within the Strategic report and also in note 7 to the Group financial 
statements.

Political donations 
Experian did not make any political donations during the year ended 31 
March 2021.

Going concern
Details of the adoption of the going concern basis in preparing the Group 
financial statements are set out in note 2 to the Group financial 
statements and are incorporated into this report by reference. 

Directors

Information on directors holding office in the year 
The directors’ names, biographical details, and skills and experience are 
shown in the Board of directors section. Alison Brittain was appointed as 
an independent non-executive director on 1 September 2020 and 
Jonathan Howell was appointed as an independent non-executive director 
with effect from 1 May 2021.

Particulars of directors’ remuneration, service contracts and interests in 
the Company’s ordinary shares are shown in the Report on directors’ 
remuneration. There were no changes in the directors’ (as at 31 March 
2021) interests in the ordinary shares between the end of the financial 
year and 18 May 2021. 

In line with the UK Corporate Governance Code, as at the date of this 
report, all directors, being eligible, will offer themselves for election or 
re-election at the 2021 AGM. An evaluation of the performance of the 
Board, its committees and individual directors was carried out during the 
financial year. The Board is satisfied that all directors seeking election or 
re-election contribute effectively and demonstrate commitment to their 
roles. The Corporate governance report contains further details of the 
evaluation process. 

Insurance and third-party indemnification 
During the year and up to the date of approval of this Annual Report, the 
Company maintained liability insurance and third-party indemnification 
provisions for its directors and officers.

Appointment and removal of directors 
Both the Company, by ordinary resolution, and the directors may elect any 
person to be a director. The number of directors shall not exceed the 
maximum number fixed by the Company’s articles of association. Any 
person appointed by the directors shall only hold office until the next AGM 
and shall then be eligible for election. The office of a director shall be 
vacated on the occurrence of any of the events listed in article 92 of the 
Company’s articles of association. The Company may, in accordance with 
its articles of association, remove any director from office and elect 
another person in their place. 

Experian plc Annual Report 2021Governance136

Directors' report
continued

Annual General Meeting 
The Company’s 2021 AGM will be held in Dublin, Ireland, on Wednesday 21 
July 2021. Shareholders may submit questions beforehand via email to 
agmquestions@experianplc.com or on the prepaid card sent to 
shareholders with the notice of meeting. The questions will be addressed 
at the meeting, via the Company’s website at www.experianplc.com or 
individually as appropriate. The notice of meeting has been circulated to 
shareholders and can also be viewed on the Company’s website. 

Share capital information 

Rights and obligations 
The rights and obligations attaching to the ordinary and deferred shares 
are set out in note P to the Company financial statements and in the 
Company’s articles of association, a copy of which can be obtained from 
the Experian website, www.experianplc.com. The Company’s articles of 
association may be amended by passing a special resolution. 

ADR programme 
The Company has a Level 1 American Depositary Receipt (ADR) 
programme in the USA, for which The Bank of New York Mellon acts as 
depositary. The ADRs are traded on the highest tier of the US 
over-the-counter market, OTCQX, with each ADR representing one 
Experian plc ordinary share. Further details are given in the Shareholder 
and corporate information section. 

Substantial shareholdings 
The Company’s articles of association oblige shareholders to comply with 
the notification obligations contained in the UK Disclosure Guidance and 
Transparency Rules sourcebook. As at 18 May 2021, the Company had 
been notified of the indirect interest below in its issued ordinary share 
capital or voting rights in respect of the year.

Restrictions on transfers of shares and/or voting rights
The Company is not aware of any agreements between shareholders that 
may result in restrictions on the transfer of securities and/or voting rights 
and, apart from the matters described below, there are no restrictions on 
the transfer of the Company’s ordinary shares and/or voting rights: 

  Certain restrictions on transfers of shares may from time to time be 
imposed by, for example, share dealing regulations. In certain 
situations, directors and certain employees are required to seek the 
Company’s approval to deal in its shares. 

  Some of Experian’s share-based employee incentive plans include 
restrictions on the transfer of shares, while the shares are subject to 
the plan concerned. 

  As described in the Report on directors’ remuneration, non-executive 
directors must hold a proportion of their fees in shares, equal to their 
annual fee. These shares may not normally be transferred during their 
period of office. 

  Where participants in a share-based employee incentive plan operated 
by Experian are the beneficial owners of the shares but not the 
registered owner, the voting rights are normally exercised by the 
registered owner at the direction of the participants.

  Shares carry no voting rights while they are held in treasury. 

  The deferred shares in the Company carry no voting rights. 

  Unless the directors determine otherwise, members are not entitled to 
vote personally or by proxy at a shareholders’ meeting, or to exercise 
any other member’s right in relation to shareholders’ meetings, in 
respect of any share for which any call or other sum payable to the 
Company remains unpaid.

  Unless the directors determine otherwise, members are not entitled to 
vote personally or by proxy at a shareholders’ meeting, or to exercise 
any other member’s right in relation to shareholders’ meetings, if the 
member fails to provide the Company with the required information 
concerning interests in those shares, within the prescribed period after 
being served with a notice under the Company’s articles of association.

  The Company’s articles of association state that, except for certain 
limited circumstances, if the number of shares in the Company 
beneficially owned by residents of the USA exceeds a defined permitted 
maximum and the directors give notice to the holder(s) of such shares, 
the shares do not give their holder(s) the right to receive notice of, 
attend or vote at the Company’s general meetings. 

Details of deadlines in respect of voting for the 2021 AGM are contained in 
the notice of meeting that has been circulated to shareholders and which 
can also be viewed at the Company’s website.

Purchase, cancellation and holdings of own shares 
The existing authority for the Company to purchase its own shares was 
given at the AGM held on 22 July 2020. It permits the Company to 
purchase 90,830,113 of its own shares in the market. 

On 8 June 2020, the Company transferred 944,435 ordinary shares from 
treasury to Computershare Investor Services plc and Computershare 
Trustees (Jersey) Limited, the administrator and trustee respectively of 
Experian’s share plans, for nil consideration, to be used to meet 
obligations under employee share plans. On 29 June 2020, the Company 
transferred 7,202,137 ordinary shares from treasury as consideration for 
a majority stake in a German credit bureau, the Risk Management division 
of Arvato Financial Solutions (AFS).

As at the date of approval of this Annual Report, the Company holds 
52,278,013 (2020: 60,424,585) of its own shares as treasury shares, and 
had an unexpired authority to purchase up to 90,830,113 of its own 
shares. Details of the new authority being requested at the 2021 AGM are 
contained in the circular to shareholders, which either accompanies this 
Annual Report and/or is available on the Company’s website at www.
experianplc.com. 

Details of the shares in the Company purchased by and held under The 
Experian plc Employee Share Trust and the Experian UK Approved All 
Employee Share Plan are set out in note Q to the Company financial 
statements.

Substantial shareholdings

Date of notification
24 September 2020

Shareholder
Massachusetts Financial Services Company 

Number of 
ordinary shares/
voting rights
45,727,422

Percentage of 
issued share 
capital/voting 
rights
4.99%

Experian plc Governance137

Significant agreements – change of control 
The Group is party to a number of agreements that take effect, alter, 
terminate, or have the potential to do so, upon a change of control of the 
Company following a takeover bid. These agreements are as follows: 

  The Group’s banking facilities contain provisions which, in the event of a 
change of control, could result in their renegotiation or withdrawal. 

  The Group’s Euronotes allow holders to require repayment of the notes, 
if a rating agency re-rates the notes to below investment grade, 
following a change of control. 

  All of Experian’s share-based employee incentive plans contain 
provisions relating to a change of control. Outstanding awards and 
options would normally vest and become exercisable, subject to 
satisfaction of any performance conditions at that time. 

  The Group is party to a limited number of operational arrangements 
which can be terminated or altered upon a change of control of the 
Company, but these are not considered to be individually significant to 
the Group’s business as a whole. In certain cases, it is considered that 
their disclosure would be seriously prejudicial to the Company.

Employment information 

Employment of people with disabilities 
People with disabilities have equal opportunities when applying for 
vacancies. In addition to complying with legislative requirements, the 
Group has procedures to ensure that it treats disabled employees fairly 
and carefully manages their training and career development needs. The 
policies are considered to operate effectively. The Group supports 
employees who become disabled during the course of their employment, 
by offering re-training or re-deployment, to enable them to remain with 
the Group whenever possible. 

Employee involvement 
Experian is committed to employee involvement throughout the business. 
The Group is intent on motivating staff, keeping them informed on matters 
that concern them in the context of their employment, and involving them 
through local consultative procedures. Where there are recognition 
agreements with trade unions, the consultation process is established 
through national and local trade union representatives and through joint 
consultation committees.

Employees are kept well informed on matters of interest and the financial 
and economic factors affecting the Group’s performance. This is done 
through management channels, conferences, meetings, publications and 
intranet sites. More detail on employee engagement, together with 
information on corporate responsibility, diversity, succession planning and 
talent development, can be found in the Our sustainable business 
strategy: Environmental, Social and Governance section of the Strategic 
report. 

Experian supports employee share ownership by providing, whenever 
possible, employee share plan arrangements which are intended to align 
employees’ interests with those of shareholders.

Auditor information

Relevant audit information 
As at 18 May 2021, so far as each director is aware, there is no relevant 
audit information, being information needed by the auditor in connection 
with preparing the audit report, of which the auditor is unaware, and each 
director has taken all steps that he or she ought to have taken as a 
director in order to make himself or herself aware of any relevant audit 
information and to establish that the auditor is aware of that information. 

Independent auditor 
The auditor, KPMG LLP, has indicated its willingness to continue in office 
and a resolution that it be re-appointed as the Company’s auditor will be 
proposed at the AGM.

Statement of directors’ responsibilities
The directors are responsible for: 

  Preparing the Annual Report, the Group and Company financial 
statements in accordance with applicable law and regulations. The 
directors have decided to prepare voluntarily a directors’ remuneration 
report in accordance with Schedule 8 to The Large and Medium-sized 
Companies and Groups (Accounts and Reports) Regulations 2008 made 
under the UK Companies Act 2006, as if those requirements applied to 
the Company.

  Preparing financial statements which give a true and fair view of the 
state of affairs at the balance sheet date, and the profit or loss for the 
period then ended of (a) the Group (in accordance with IFRSs as 
adopted for use in the European Union), and (b) the Company (in 
accordance with UK Accounting Standards including FRS 101 ‘Reduced 
Disclosure Framework’).

  Keeping sufficient accounting records which disclose, with reasonable 
accuracy, at any time the financial position of the Group and the 
Company and enable them to ensure that the Group financial 
statements comply with applicable laws. 

  Maintaining such internal control as they determine is necessary to 
enable the preparation of financial statements that are free from 
material misstatement, whether due to fraud or error, and have general 
responsibility for taking such steps as are reasonably open to them to 
safeguard the assets of the Group and the Company and to prevent and 
detect fraud and other irregularities. 

  The maintenance and integrity of the statutory and audited information 
on the Company’s website. Jersey legislation and UK regulation 
governing the preparation and dissemination of financial statements 
may differ from requirements in other jurisdictions.

In addition, the directors consider that, in preparing the financial 
statements: 

  suitable accounting policies have been selected and applied 
consistently; 

  judgments and estimates made have been reasonable, relevant and 
reliable; 

  the Group financial statements comply with IFRSs as adopted for use in 
the European Union, subject to any material departures disclosed and 
explained in the financial statements; 

Experian plc Annual Report 2021Governance138

Directors' report
continued

  the Group’s and Company’s ability to continue as a going concern has 
been assessed and, as applicable, matters related to going concern 
have been disclosed; 

  the Company financial statements comply with UK Accounting 
Standards including FRS 101 ‘Reduced Disclosure Framework’; and 

 it is appropriate that the Group and Company financial statements have 
been prepared on the going concern basis, unless it is intended to 
liquidate the Company or any Group company, or to cease operations or 
there is no realistic alternative to do so. 

The directors also confirm that, to the best of their knowledge, the 
financial statements are prepared in accordance with the applicable set of 
accounting standards, give a true and fair view of the assets, liabilities, 
financial position and profit of the Company and the undertakings 
included in the consolidation taken as a whole; and the Strategic report 
contains a fair review of the development and performance of the 
business and the position of the Company and the undertakings included 
in the consolidation taken as a whole, together with a description of the 
principal risks and uncertainties that they face. 

In addition, each of the directors considers that the Annual Report and 
financial statements, taken as a whole, is fair, balanced and 
understandable and provides the information necessary for shareholders 
to assess the Group’s position and performance, business model and 
strategy. 

By order of the Board 

Charles Brown 
Company Secretary 

18 May 2021

Corporate headquarters: 
Newenham House 
Northern Cross 
Malahide Road 
Dublin 17 
D17 AY61 
Ireland

Registered office: 
22 Grenville Street 
St Helier 
Jersey 
JE4 8PX 
Channel Islands

Experian plc Governance139

i

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Financial statements

140  Independent auditor’s report

Group financial statements

147  Group income statement

148   Group statement of  

comprehensive income

149  Group balance sheet

150   Group statement of changes  

in equity

151  Group cash flow statement

Notes to the Group financial statements

152  1.   Corporate information

152  2.   Basis of preparation

152  3.   Recent accounting developments

180  25.   Cash and cash equivalents 
- excluding bank overdrafts

181  26.  Trade and other payables

181  27.  Borrowings

182  28.  Net debt (non-GAAP measure)

184  29.  Leases

185  30.  Financial assets and liabilities

190  31.  Fair value methodology

190  32.   Contractual undiscounted future  
cash flows for financial liabilities

191  33.  Share incentive plans

193  34.   Post-employment benefit plans  

and related risks

194  35.   Post-employment benefits –  
IAS 19 information

152  4.   Significant accounting policies

197  36.  Deferred and current tax

159  5.    Critical accounting estimates, 

assumptions and judgments

160  6.    Use of non-GAAP measures in the 
Group financial statements

161  7.   Financial risk management

163  8.   Revenue

164  9.   Segment information

169  10.  Foreign currency

169  11.   Labour costs and employee  

numbers – continuing operations

199  37.  Provisions

199  38.   Called-up share capital and  

share premium account

199  39.   Retained earnings and  
other reserves

200  40.   Notes to the Group cash flow 

statement

202  41.  Acquisitions

203  42.  Capital commitments

204  43.  Contingencies

170  12.   Amortisation and depreciation 

204  44.  Related party transactions

charges

170  13.   Fees payable to the  

Company’s auditor

205  45.   Events occurring after the end  
of the reporting period

171  14.   Exceptional items and  

Company financial statements

206  Company profit and loss account

206   Company statement of  
comprehensive income

206  Company balance sheet

207   Company statement of changes  

in equity

208   Notes to the Company  
financial statements

other adjustments made  
to derive Benchmark PBT – 
continuing operations

172  15.   Net finance costs

173  16.   Tax charge

174  17.  Discontinued operations

175  18.  Earnings per share disclosures

175  19.  Dividends

176  20.  Goodwill

177  21.  Other intangible assets

178  22.  Property, plant and equipment

179  23.  Investments in associates

179  24.  Trade and other receivables

Experian plc Annual Report 2021 
140

Independent auditor’s report
To the members of Experian plc 

1 Our opinion is unmodified 
We have audited the Financial Statements of Experian plc (the Company 
or the Parent Company) for the year ended 31 March 2021, which 
comprise the Group income statement, Group statement of 
comprehensive income, Group balance sheet, Group statement of 
changes in equity, Group cash flow statement, Company profit and loss 
account, company statement of comprehensive income, Company 
balance sheet, Company statement of changes in equity , and the related 
notes, including the accounting policies in note 4 to the Group Financial 
Statements and note D to the Company Financial Statements.

In our opinion: 

 the Group Financial Statements give a true and fair view, in accordance 
with the International Financial Reporting Standards (IFRS) as adopted 
by the European Union, of the state of the Group’s affairs as at 31 
March 2021, and of its profit for the year then ended; 

 the Parent Company Financial Statements give a true and fair view, in 
accordance with UK accounting standards, including FRS 101 Reduced 
Disclosure Framework, of the state of the Parent Company’s affairs as 
at 31 March 2021 and of its profit for the year then ended; and

 the financial statements have been prepared in accordance with 
Companies (Jersey) Law 1991.

Additional opinion in relation to IFRS as adopted by the 
International Accounting Standards Board (IASB)
As explained in note 2 to the Group Financial Statements, the Group, in 
addition to applying IFRS as adopted by the European Union, has also 
applied IFRS as issued by the IASB. 

In our opinion, the Group Financial Statements have been properly 
prepared in accordance with IFRS as issued by the IASB.

Basis for opinion 
We conducted our audit in accordance with International Standards on 
Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities are 
described below. We believe that the audit evidence we have obtained 
is a sufficient and appropriate basis for our opinion. Our audit opinion 
is consistent with our report to the Audit Committee. 

We were first appointed as auditor by the shareholders on 20 July 2016. 
The period of total uninterrupted engagement is for the five financial 
years ended 31 March 2021. We have fulfilled our ethical responsibilities 
under, and we remain independent of the Group in accordance with, UK 
ethical requirements including the FRC Ethical Standard as applied to 
listed public interest entities. No non-audit services prohibited by that 
standard were provided.

Overview
Materiality:
Group Financial 
Statements as a 
whole
Coverage

US$48m (2020: US$47m) 
4.5% (2020: 5.0%) of Group profit before tax 
(continuing operations)

89% (2020: 89%) of Group revenue

93% (2020: 81%) of Group profit before tax 
(continuing operations)

89% (2020: 89%) of Group total assets

Key audit matters vs 2020

Uncertain tax positions

Provisions for litigation and contingent liabilities

Impairment of goodwill

Recoverability of Parent Company’s investment in and amounts 
due from subsidiaries

2 Key audit matters: our assessment of risks of material misstatement 
Key audit matters are those matters that, in our professional judgment, were of most significance in the audit of the Financial Statements and include 
the most significant assessed risks of material misstatement (whether or not due to fraud) identified by us, including those which had the greatest effect 
on: the overall audit strategy; the allocation of resources in the audit; and directing the efforts of the engagement team. We summarise below the key 
audit matters, in decreasing order of audit significance, in arriving at our audit opinion above, together with our key audit procedures to address those 
matters and, as required for public interest entities, our results from those procedures. These matters were addressed, and our results are based on 
procedures undertaken, in the context of, and solely for the purpose of, our audit of the Financial Statements as a whole, and in forming our opinion 
thereon, and consequently are incidental to that opinion, and we do not provide a separate opinion on these matters.

Tax – uncertain tax positions

(US$350m; 2020: US$327m)

Refer to the Audit Committee 
Report within the Corporate 
Governance Report and the 
Group Financial Statements 
notes 4,5,16, 36 and 43(a).

The risk
Dispute outcome

Experian operates in a number of territories worldwide with 
complex local and international tax legislation. Significant 
uncertainties arise over ongoing tax matters in the UK, the 
USA, Brazil and Colombia. Tax provisioning for uncertain tax 
positions is judgmental and requires estimates to be made 
in relation to existing and potential tax matters.

The effect of these matters is that, as part of our risk 
assessment, we determined that uncertain tax provisions 
have a high degree of estimation uncertainty, with a potential 
range of reasonable outcomes greater than our materiality 
for the Financial Statements as a whole, and possibly many 
times that amount.

Our response
We performed the tests below rather than seeking to rely on 
any of the Group's controls because the nature of the balance 
is such that we would expect to obtain audit evidence primarily 
through the detailed procedures described. 

Our audit procedures included:

  Our tax expertise: Using our own tax specialists to perform 
an assessment of the Group’s tax positions through the 
inspection of correspondence with the relevant tax 
authorities and critically assessed the advice that the Group 
has received from external advisors. We challenged the 
assumptions applied using our own expectations based on 
our knowledge of the Group and considered relevant 
judgments passed by authorities; and

  Assessing transparency: Assessing the adequacy of the 
Group’s disclosures in respect of uncertain tax positions.

Our results 

We found the level of tax provisioning and disclosures to be 
acceptable (2020 result: acceptable).

Experian plc Financial statements141

2 Key audit matters: our assessment of risks of material misstatement continued

Provisions for litigation 
and contingent liabilities

(US$10m; 2020: US$30m)

Refer to the Audit Committee 
Report within the Corporate 
Governance Report and the 
Group Financial Statements 
notes 5, 37 and 43.

Goodwill impairment in respect 
of the EMEA and Asia Pacific 
cash generating units (CGUs)

Goodwill: (US$799; 2020: 
US$414m)

Impairment: (US$53m; 2020: 
US$nil)

Refer to the Audit Committee 
report within the Corporate 
Governance Report and the 
Group Financial Statements 
notes 4, 5 and 20.

The risk
Dispute outcome

The Group operates in an industry with continuously 
increasing levels of regulation, including both the EU and UK 
General Data Protection Regulations, Consumer Finance 
Protection Bureau in the USA and various federal and state 
legislative developments in Brazil, which increase the 
potential for regulatory breaches and penalties.

High levels of consumer litigation continue in the USA and 
Brazil. The outcome of such litigation is uncertain and any 
position taken by the Group involves significant judgment 
and estimation.

The effect of these matters is that, as part of our risk 
assessment, we determined that the litigation liability has a 
high degree of estimation uncertainty, with a potential range 
of reasonable outcomes greater than our materiality for the 
Financial Statements as a whole, and possibly many times 
that amount. In conducting our final audit procedures, based 
on the status of ongoing matters at the year end date, we 
reassessed the degree of estimation uncertainty to be less 
significant. The risk at that date was principally over the 
judgment of whether to record certain provisions and /or 
disclose contingent liabilities.

Forecast-based valuation

Following the impairment recognised in the Asia Pacific CGU, 
the audit risk has reduced compared to the prior year.

The total carrying value of goodwill as at 31 March 2021 is 
US$5,261m. Of this, US$4,462m relates to CGUs where there 
is significant headroom between the value-in-use and the 
carrying value of net assets. The remaining balance of 
US$799m relates to the EMEA and Asia Pacific CGUs. The 
estimated recoverable amount of the EMEA CGU shows 
relatively low headroom and an impairment to goodwill of 
$53m in the Asia Pacific CGU has been recognised in the 
year. The carrying values of both CGUs are sensitive to 
changes in key assumptions, principally relating to short and 
long-term revenue growth, future profitability and discount 
rates, which could have a material impact on the carrying 
value of the associated goodwill.

The effect of these matters is that, as part of our risk 
assessment, we determined that the value in use of the 
EMEA and Asia Pacific goodwill has a high degree of 
estimation uncertainty, with a potential range of reasonable 
outcomes greater than our materiality for the Financial 
Statements as a whole. The Financial Statements (note 20) 
disclose the sensitivity estimated by the Group.

Our response
We performed the tests below rather than seeking to rely on 
any of the Group's controls because the nature of the balance 
is such that we would expect to obtain audit evidence primarily 
through the detailed procedures described. 

Our audit procedures included:

  Enquiry of lawyers: On all significant legal cases, where 
necessary, assessment of correspondence with the Group’s 
external lawyers was performed to corroborate our 
understanding of these matters, accompanied by 
discussions with internal counsel, as well as challenging the 
Group’s assumptions on the likelihood and quantum of 
potential cash outflows; and

  Historical comparisons: Comparing the outcomes of 
historical legal cases to current cases with similar fact 
patterns; and 

  Assessing transparency: Assessing whether the Group’s 
disclosures detailing significant legal proceedings 
adequately disclose the potential liabilities of the Group.

Our results

We consider the provisions for litigation recognised and 
contingent liability disclosures made to be acceptable (2020 
result: acceptable).

We performed the tests below rather than seeking to rely on 
any of the Group's controls because the nature of the balance 
is such that we would expect to obtain audit evidence primarily 
through the detailed procedures described. 

Our audit procedures included: 

  Assessing methodology: Assessing whether the principles 
and integrity of the cash flow model is in accordance with the 
relevant accounting standards;

  Challenging growth assumptions: Challenging the Group’s 
assumptions and obtaining support, such as board-approved 
strategy plans, as well as corroborating long term growth 
rates to external sources;

  Our sector experience: Critically assessing the 
appropriateness of the discount rate applied through the use 
of our valuations specialists;

  Sensitivity analysis: Performing both breakeven and 
plausible scenario sensitivity analysis on the key 
assumptions noted above to identify sensitivity to potential 
impairments;

  Historical comparisons: Evaluating the track record of 
historical assumptions used against actual results achieved; 
and

  Assessing transparency: Assessing whether the Group’s 
disclosures about the sensitivity of the outcome of the 
impairment assessment to a reasonably possible change in 
key assumptions reflected the risks inherent in the valuation 
of goodwill.

Our results

As a result of our work, we found the carrying value of goodwill 
for the EMEA and Asia Pacific CGUs to be acceptable (2020 
result: acceptable).

Experian plc Annual Report 2021Financial statements142

Independent auditor’s report
Continued

2 Key audit matters: our assessment of risks of material misstatement continued

Recoverability of Parent 
Company’s investment in and 
amounts due from subsidiaries

(Investment in subsidiaries – 
US$17,919.5m, 
(2020: US$17,413.2m) 
Amounts owed by subsidiary 
undertakings – US$1,759.5m, 
(2020: US$1,728.0m)

Refer to the Parent Company 
Financial Statements notes 
L and N.

The risk
Low risk, high value

The carrying amount of the Parent Company’s investments 
in, and amounts due from, subsidiaries represents 91% 
(2020: 91%) and 9% (2020: 9%) of the Parent Company’s total 
assets respectively. Their recoverability is not at a high risk 
of significant misstatement or subject to significant 
judgment. However, due to their materiality in the context of 
the Parent Company Financial Statements, this is considered 
to be the area that had the greatest effect on our overall 
Parent Company audit.

Our response
We performed the tests below rather than seeking to rely on 
any of the Group's controls because the nature of the balance 
is such that we would expect to obtain audit evidence primarily 
through the detailed procedures described. 

Our audit procedures included:

  Tests of detail: Comparing the carrying amount of 100% of 
investments and amounts due from subsidiaries, with the 
relevant subsidiaries’ draft balance sheet to identify whether 
their net assets, being an approximation of the minimum 
recoverable amount of the related investments and 
amounts owed by subsidiary undertakings, were in excess 
of their carrying amount, and assessing whether those 
subsidiaries have historically been profit-making;

Our results

We found the conclusion that there is no impairment of 
the carrying amounts of the Parent company’s investments 
in and amounts due from subsidiaries to be acceptable 
(2020: acceptable). 

3 Our application of materiality and an overview of the 
scope of our audit 

The three reporting components and work performed by the Group audit 
team accounted for the percentages illustrated opposite.

Materiality
Materiality for the Group Financial Statements as a whole was set at 
US$48m (2020: US$47m), determined with reference to a benchmark of 
consolidated Group profit before tax on continuing operations, of which it 
represents 4.5% (2020: 5.0%).

Materiality for the Parent Company Financial Statements as a whole 
was set at US$25m (2020: US$25m), determined with reference to a 
benchmark of company total assets, of which it represents 0.1% 
(2020: 0.1%).

In line with our audit methodology, our procedures on individual account 
balances and disclosures were performed to a lower threshold, 
performance materiality, so as to reduce to an acceptable level the risk 
that individually immaterial misstatements in individual account balances 
add up to a material amount across the Financial Statements as a whole. 

Performance materiality was set at 75% (2020: 75%) of materiality for the 
Financial Statements as a whole, which equates to US$36m  
(2020: US$35m) for the Group and US$19m (2020: US$19m) for the 
Parent Company. We applied this percentage in our determination of 
performance materiality because we did not identify any factors indicating 
an elevated level of risk.

We agreed to report to the Audit Committee any corrected or uncorrected 
identified misstatements exceeding US$2.4m (2020: US$2.3m), in addition 
to other identified misstatements that warranted reporting on qualitative 
grounds. 

Our audit of the Group and Parent Company was undertaken to the 
materiality level specified above, which has informed our identification 
of significant risks of material misstatement and the associated audit 
procedures performed in those areas as detailed above.

Scoping 
Of the Group’s 196 (2020: 189) reporting components, we subjected 
three (2020: three) to full scope audits for Group purposes, performed 
by component auditors (KPMG member firms). Additionally, two reporting 
components were audited by the Group audit team, one of which was the 
Parent Company.

The remaining 11% (2020:11%) of total Group revenue, 7% (2020:19%) 
of total profits and losses that make up Group profit before tax (continuing 
operations) and 11% (2020:11%) of total Group assets is represented by 
191 (2020:184 ) reporting components, none of which individually 
represented more than 2% (2020:3% ) of any of total Group revenue, 
Group profit before tax (continuing operations) or total Group assets. 

For these residual components, we performed analysis at an aggregated 
Group level to re-examine our assessment that there were no significant 
risks of material misstatement within these.

The Group audit team instructed component auditors as to the significant 
areas to be covered, including the relevant risks detailed above and the 
information to be reported back. 

The Group audit team approved the component materialities, which 
ranged from US$9m to US$36m (2020: US$12m to US$42m) having 
regard to the mix of size and risk profile of the Group across the 
components. 

The Group operates five shared service centres in the UK, the USA, 
Malaysia, Costa Rica and Bulgaria, the outputs of which are included in 
the financial information of the reporting components they service and 
therefore they are not separate reporting components. Each of the 
service centres is subject to specified risk-focused audit procedures, 
predominantly the testing of transaction processing and review controls. 
Additional procedures are performed at certain reporting components to 
address the audit risks not covered by the work performed over the 
shared service centres. 

Site visits to the USA, UK and Brazil components by the Group audit 
team were unable to take place as a result of the COVID-19 pandemic. 
Telephone and video conference meetings were held with these 
component audit teams. At these meetings, the findings reported to 
the Group audit team were discussed in more detail, and any further 
work required by the Group audit team was then performed by the 
component auditors.

Experian plc Financial statements143

3 Our application of materiality and an overview of the scope of our audit continued

Group profit before tax
(continuing operations)
US$1,077m (2020: US$942m)

Profit before tax 
(continuing operations)

Group materiality

Group materiality
US$48m (2020: US$47m)

US$48m
Whole Financial Statements materiality
(2020: US$47m)

US$36m
Range of materiality at three reporting 
components US$9m to US$36m
(2020: US$12m to US$42m)

US$2.4m
Misstatements reported to the 
Audit Committee (2020: US$2.3m)

Group revenue 

11

11

89%
(2020: 89%)

89

89

Total profits and losses that
make up Group profit before tax
(continuing operations)

7

19

93%
(2020: 81%)

81

93

Group total assets

11

11

89%
(2020: 89%)

89

89

Full scope for Group audit purposes 2021

Full scope for Group audit purposes 2020

Residual components

4 Going concern 
The Directors have prepared the Financial Statements on the going 
concern basis as they do not intend to liquidate the Group or the Company 
or to cease their operations, and as they have concluded that the Group’s 
and the Company’s financial position means that this is realistic. They 
have also concluded that there are no material uncertainties that could 
have cast significant doubt over their ability to continue as a going 
concern for at least a year from the date of approval of the Financial 
Statements (the going concern period). 

We used our knowledge of the Group, its industry, and the general 
economic environment to identify the inherent risks to its business model 
and analysed how those risks might affect the Group’s and Company’s 
financial resources or ability to continue operations over the going 
concern period. The risk that we considered most likely to adversely affect 
the Group’s and Company’s available financial resources and metrics 
relevant to debt covenants over this period is the loss or inappropriate use 
of data or systems, leading to serious reputational and brand damage, 
legal penalties and class action litigation. 

We considered whether these risks could plausibly affect the liquidity or 
covenant compliance in the going concern period by assessing the degree 
of downside assumption that, individually and collectively, could result in a 
liquidity issue, taking into account the Group’s current and projected cash 
and facilities (a reverse stress test). We also assessed the completeness 
of the going concern disclosure.

Our conclusions based on this work:

 we consider that the Directors’ use of the going concern basis of 
accounting in the preparation of the Financial Statements is 
appropriate;

 we have not identified, and concur with the Directors’ assessment that 
there is not, a material uncertainty related to events or conditions that, 
individually or collectively, may cast significant doubt on the Group’s or 
Company's ability to continue as a going concern for the going concern 
period; and

 we have nothing material to add or draw attention to in relation to the 
Directors’ statement in note 2 to the Financial Statements on the use of 
the going concern basis of accounting with no material uncertainties 
that may cast significant doubt over the Group and Company’s use of 
that basis for the going concern period, and we found the going concern 
disclosure in note 2 to be acceptable.

However, as we cannot predict all future events or conditions and as 
subsequent events may result in outcomes that are inconsistent with 
judgments that were reasonable at the time they were made, the above 
conclusions are not a guarantee that the Group or the Company will 
continue in operation. 

Experian plc Annual Report 2021Financial statements144

Independent auditor’s report
Continued

5 Fraud and breaches of laws and regulations – ability 
to detect

Identifying and responding to risks of material misstatement 
due to fraud
To identify risks of material misstatement due to fraud (fraud risks) we 
assessed events or conditions that could indicate an incentive or pressure 
to commit fraud or provide an opportunity to commit fraud. Our risk 
assessment procedures included:

 Enquiring of Directors, the Audit Committee, Internal Audit and 
inspection of policy documentation as to the Group’s high-level policies 
and procedures to prevent and detect fraud, including the internal audit 
function, and the Group’s channel for “whistleblowing”, as well as 
whether they have knowledge of any actual, suspected or alleged fraud.

 Reading Board, Audit Committee, Remuneration Committee, 
Nomination and Corporate Governance Committee minutes.

 Considering remuneration incentive schemes and performance targets 
for management and Directors including the targets for management 
remuneration linked to the Co-investment Plans and Performance 
Share Plan share incentive plans.

 Using analytical procedures to identify any unusual or unexpected 
relationships. 

We communicated identified fraud risks throughout the audit team and 
remained alert to any indications of fraud throughout the audit. This 
included communication from the Group audit team to full scope 
component audit teams of relevant fraud risks identified at the Group 
level and request to full scope component audit teams to report to the 
Group audit team any instances of fraud that could give rise to a material 
misstatement in the Group Financial statements.

As required by auditing standards, we perform procedures to address the 
risk of management override of controls and the risk of fraudulent 
revenue recognition, in particular non-transactional revenue recorded in 
the wrong period, and the risk that Group and component management 
may make inappropriate accounting entries.

We did not identify any additional fraud risks.

We also performed procedures including: 

 Identifying journal entries to test for all full scope components and 
central entities based on risk criteria and comparing the identified 
entries to supporting documentation. These included those posted with 
key descriptive words and those posted to seldom used accounts. 

 Assessing when non-transactional revenue was recognised in all full 
scope components, particularly focusing on revenue recognised in the 
days before the year end date, and whether it was recognised in the 
correct year.

Identifying and responding to risks of material misstatement 
due to non-compliance with laws and regulations
We identified areas of laws and regulations that could reasonably be 
expected to have a material effect on the Financial Statements from our 
general commercial and sector experience, and through discussion with 
the Directors (as required by auditing standards), and from inspection of 
the Group’s regulatory and legal correspondence and discussed with the 
Directors the policies and procedures regarding compliance with laws 
and regulations. 

As the Group is regulated, our assessment of risks involved gaining an 
understanding of the control environment including the entity’s 
procedures for complying with regulatory requirements. 

We communicated identified laws and regulations throughout our team 
and remained alert to any indications of non-compliance throughout the 
audit. This included communication from the Group audit team to 

full-scope component audit teams of relevant laws and regulations 
identified at the Group level and a request for full scope component 
auditors to report to the Group audit team any instances of non-
compliance with laws and regulations that could give rise to a material 
misstatement in the Group Financial Statements.

The potential effect of these laws and regulations on the Financial 
Statements varies considerably.

First, the Group is subject to laws and regulations that directly affect the 
Financial Statements including financial reporting legislation (including 
related companies legislation), distributable profits legislation as set out 
by Companies (Jersey) Law 1991, taxation legislation and pension 
legislation and we assessed the extent of compliance with these laws 
and regulations as part of our procedures on the related financial 
statement items. 

Secondly, the Group is subject to many other laws and regulations where 
the consequences of non-compliance could have a material effect on 
amounts or disclosures in the Financial Statements, for instance through 
the imposition of fines or litigation. We identified the following areas as 
those most likely to have such an effect: data protection legislation, health 
and safety, anti-bribery, employment law and certain aspects of company 
legislation recognising the financial and regulated nature of the Group’s 
activities. Auditing standards limit the required audit procedures to 
identify non-compliance with these laws and regulations to enquiry of the 
Directors and other management and inspection of regulatory and legal 
correspondence, if any. Therefore, if a breach of operational regulations is 
not disclosed to us or evident from relevant correspondence, an audit will 
not detect that breach.

Further detail in respect of the provisions for litigations, contingent 
liabilities and uncertain tax positions is set out in the key audit matter 
disclosures in section 2 of this report.

Context of the ability of the audit to detect fraud or breaches 
of law or regulation
Owing to the inherent limitations of an audit, there is an unavoidable risk 
that we may not have detected some material misstatements in the 
Financial Statements, even though we have properly planned and 
performed our audit in accordance with auditing standards. For example, 
the further removed non-compliance with laws and regulations is from 
the events and transactions reflected in the Financial Statements, the less 
likely the inherently limited procedures required by auditing standards 
would identify it. 

In addition, as with any audit, there remained a higher risk of non-
detection of fraud, as these may involve collusion, forgery, intentional 
omissions, misrepresentations, or the override of internal controls. Our 
audit procedures are designed to detect material misstatement. We are 
not responsible for preventing non-compliance or fraud and cannot be 
expected to detect non-compliance with all laws and regulations. 

6 We have nothing to report on the other information in the 
Annual Report

The Directors are responsible for the other information presented in the 
Annual Report together with the Financial Statements. Our opinion on the 
Financial Statements does not cover the other information and, 
accordingly, we do not express an audit opinion or, except as explicitly 
stated below, any form of assurance conclusion thereon. 

Our responsibility is to read the other information and, in doing so, 
consider whether, based on our Financial Statements audit work, the 
information therein is materially misstated or inconsistent with the 
Financial Statements or our audit knowledge. Based solely on that work 
we have not identified material misstatements in the other information.

Experian plc Financial statements145

6 We have nothing to report on the other information in the 
Annual Report continued

Report on Directors’ Remuneration 
In addition to our audit of the Financial Statements, the Directors 
have engaged us to audit the information in the Report on Directors’ 
Remuneration that is described as having been audited, which the 
Directors have decided to prepare as if the Company were required 
to comply with the requirements of Schedule 8 to The Large and 
Medium-sized Companies and Groups (Accounts and Reports) 
Regulations 2008 (S.I. 2008 No. 410) made under the UK 
Companies Act 2006.

In our opinion, the part of the Report on Directors’ Remuneration to 
be audited has been properly prepared in accordance with the UK 
Companies Act 2006, as if it applied to the Company.

Disclosures of emerging and principal risks and 
longer-term viability 
We are required to perform procedures to identify whether there is a 
material inconsistency between the Directors’ disclosures in respect of 
emerging and principal risks and the Viability Statement, and the 
Financial Statements and our audit knowledge. 

Based on those procedures, we have nothing material to add or draw 
attention to in relation to: 

 the Directors’ confirmation within the Viability Statement on page 82 
that they have carried out a robust assessment of the emerging and 
principal risks facing the Group, including those that would threaten its 
business model, future performance, solvency and liquidity; 

 the Principal Risks disclosures describing these risks and how 
emerging risks are identified, and explaining how they are being 
managed and mitigated; and 

 the Directors’ explanation in the viability assessment of how they have 
assessed the prospects of the Group, over what period they have done 
so and why they considered that period to be appropriate, and their 
statement as to whether they have a reasonable expectation that the 
Group will be able to continue in operation and meet its liabilities as 
they fall due over the period of their assessment, including any related 
disclosures drawing attention to any necessary qualifications or 
assumptions. 

We are also required to review the Viability Statement set out on page 82 
under the Listing Rules. Based on the above procedures, we have 
concluded that the above disclosures are materially consistent with the 
Financial Statements and our audit knowledge.

Our work is limited to assessing these matters in the context of only the 
knowledge acquired during our Financial Statements audit. As we cannot 
predict all future events or conditions and as subsequent events may 
result in outcomes that are inconsistent with judgments that were 
reasonable at the time they were made, the absence of anything to report 
on these statements is not a guarantee as to the Group’s and Company’s 
longer-term viability.

Corporate governance disclosures
We are required to perform procedures to identify whether there is a 
material inconsistency between the Directors’ corporate governance 
disclosures and the Financial Statements and our audit knowledge.

Based on those procedures, we have concluded that each of the 
following is materially consistent with the Financial Statements 
and our audit knowledge: 

 the Directors’ statement that they consider that the Annual Report 
and Financial Statements taken as a whole is fair, balanced and 
understandable, and provides the information necessary for 
shareholders to assess the Group’s position and performance, 
business model and strategy; 

 the section of the Annual Report describing the work of the Audit 
Committee, including the significant issues that the Audit Committee 
considered in relation to the Financial Statements, and how these 
issues were addressed; and

 the section of the Annual Report that describes the review of the 
effectiveness of the Group’s risk management and internal control 
systems.

We are required to review the part of the Corporate Governance 
Statement relating to the Group’s compliance with the provisions of the 
UK Corporate Governance Code specified by the Listing Rules for our 
review. We have nothing to report in this respect.

7 We have nothing to report on the other matters on which 
we are required to report by exception 
Under the Companies (Jersey) Law, 1991 and the terms of our 
engagement, we are required to report to you if, in our opinion:

 proper accounting records have not been kept by the Company; or

 proper returns adequate for our audit have not been received from 
branches not visited by us; or

 the Company’s Financial Statements and the part of the Report on 
Directors’ Remuneration which we were engaged to audit are not in 
agreement with the accounting records and returns; or

 we have not received all the information and explanations we 
require for our audit.

We have nothing to report in these respects. 

8 Respective responsibilities 

Directors’ responsibilities 
As explained more fully in their statement set out on page 137, the 
Directors are responsible for: the preparation of Financial Statements 
which give a true and fair view; such internal control as they determine is 
necessary to enable the preparation of Financial Statements that are free 
from material misstatement, whether due to fraud or error; assessing the 
Group and Parent Company’s ability to continue as a going concern, 
disclosing, as applicable, matters related to going concern; and using the 
going concern basis of accounting unless they either intend to liquidate 
the Group or the Parent Company or to cease operations, or have no 
realistic alternative but to do so. 

Experian plc Annual Report 2021Financial statements146

Independent auditor’s report
Continued

8 Respective responsibilities continued 

Auditor’s responsibilities
Our objectives are to obtain reasonable assurance about whether the 
Financial Statements as a whole are free from material misstatement, 
whether due to fraud or error, and to issue our opinion in an auditor’s 
report. Reasonable assurance is a high level of assurance, but does not 
guarantee that an audit conducted in accordance with ISAs (UK) will 
always detect a material misstatement when it exists. Misstatements can 
arise from fraud or error and are considered material if, individually or in 
aggregate, they could reasonably be expected to influence the economic 
decisions of users taken on the basis of the Financial Statements. 

A fuller description of our responsibilities is provided on the FRC’s 
website at www.frc.org.uk/auditorsresponsibilities.

9 The purpose of our audit work and to whom we owe our 
responsibilities 
This report is made solely to the Company’s members, as a body, in 
accordance with Article 113A of the Companies (Jersey) Law 1991 and 
the terms of our engagement by the Company. Our audit work has been 
undertaken so that we might state to the Company’s members those 
matters we are required to state to them in an auditor’s report, and the 
further matters we are required to state to them in accordance with the 
terms agreed with the Company, and for no other purpose. To the fullest 
extent permitted by law, we do not accept or assume responsibility to 
anyone other than the Company and the Company’s members, as a body, 
for our audit work, for this report, or for the opinions we have formed.

Andrew Bradshaw  
for and on behalf of KPMG LLP  
Chartered Accountants and Recognized Auditor  
15 Canada Square, 
London  
E14 5GL 
United Kingdom

18 May 2021

Experian plc Financial statementsGroup income statement
for the year ended 31 March 2021

Revenue
Labour costs
Data and information technology costs
Amortisation and depreciation charges
Marketing and customer acquisition costs
Other operating charges
Total operating expenses
Profit on disposal of associate
Operating profit/(loss)
Interest income
Finance expense
Net finance costs
Share of post-tax profit of associates
Profit/(loss) before tax
Tax (charge)/credit
Profit/(loss) for the financial year from continuing operations
Loss for the financial year from discontinued operations
Profit/(loss) for the financial year

Attributable to:
Owners of Experian plc
Non-controlling interests
Profit/(loss) for the financial year

Notes
8,9
11(a)

12

14(b)

15

9
16

17

Benchmark1
US$m
5,372 
(1,965)
(861)
(453)
(417)
(295)
(3,991)
— 
1,381 
12 
(133)
(121)
5 
1,265 
(328)
937 
— 
937 

2021

Non-
benchmark2
US$m
— 
(30)
— 
(138)
— 
(150)
(318)
120 
(198)
— 
(6)
(6)
16 
(188)
53 
(135)
— 
(135)

Total 
US$m
5,372 
(1,995)
(861)
(591)
(417)
(445)
(4,309)
120 
1,183 
12 
(139)
(127)
21 
1,077 
(275)
802 
— 
802 

938 
(1)
937 

(135)
— 
(135)

803 
(1)
802 

Total Benchmark EBIT1

9(a)(i)

1,386 

147

Total 
US$m
5,179 
(1,872)
(753)
(537)
(378)
(454)
(3,994)
—
1,185 
13 
(270)
(257)
14 
942 
(263)
679 
(2)
677 

2020

Non-
benchmark2
US$m
— 
(8)
— 
(124)
— 
(62)
(194)
—
(194)
— 
(125)
(125)
6 
(313)
61 
(252)
(2)
(254)

(254)
— 
(254)

675 
2 
677 

Benchmark1
US$m
5,179 
(1,864)
(753)
(413)
(378)
(392)
(3,800)
—
1,379 
13 
(145)
(132)
8 
1,255
(324)
931 
— 
931 

929 
2 
931 

1,387 

Earnings/(loss) per share
Basic
Diluted

Earnings/(loss) per share from continuing operations
Basic
Diluted

Benchmark PBT per share1,3

Full-year dividend per share1

Notes

US cents

US cents

US cents

US cents

US cents

US cents

103.1 
102.3 

(14.9)
(14.7)

103.1 
102.3 

(14.9)
(14.7)

139.0 

18(a)
18(a)

18(a)
18(a)

19

88.2 
87.6 

88.2 
87.6 

47.0

103.0 
102.1 

(28.2)
(27.9)

103.0 
102.1 

(28.0)
(27.7)

139.1 

74.8 
74.2 

75.0 
74.4 

47.0 

1   Total Benchmark EBIT, Benchmark PBT per share and Full-year dividend per share are non-GAAP measures, defined in note 6.

2   The loss before tax for non-benchmark items of US$188m (2020: US$313m) comprises a net credit for Exceptional items of US$35m (2020: charge of US$35m) and net charges for other adjustments made to 

derive Benchmark PBT of US$223m (2020: US$278m). Further information is given in note 14.

3   Benchmark PBT per share is calculated by dividing Benchmark PBT of US$1,265m (2020: US$1,255m) by the weighted average number of ordinary shares of 910 million (2020: 902 million). The amount is stated in 

US cents per share.

Experian plc Annual Report 2021Financial statements148

Group statement of comprehensive income
for the year ended 31 March 2021

Profit for the financial year
Other comprehensive income
Items that will not be reclassified to profit or loss:
Remeasurement of post-employment benefit assets and obligations (note 35(b))
Changes in the fair value of investments revalued through OCI
Deferred tax charge 
Items that will not be reclassified to profit or loss
Items that are or may be reclassified subsequently to profit or loss:
Currency translation gains/(losses)
Fair value gain on cash flow hedge
Hedging gain reclassified to profit or loss
Items that are or may be reclassified subsequently to profit or loss

Other comprehensive income for the financial year1
Total comprehensive income for the financial year

Attributable to:
Owners of Experian plc
Non-controlling interests
Total comprehensive income for the financial year

2021 
US$m
802 

2020 
US$m
677 

2 
11 
(1)
12 

70 
35 
(33)
72 

84 
886 

881 
5 
886 

26 
(6)
(5)
15 

(313)
—
— 
(313)

(298)
379 

378 
1 
379 

1   Amounts reported within Other comprehensive income (OCI) are in respect of continuing operations and, except as reported for post-employment benefit assets and obligations, there is no associated tax. 

Currency translation items, not reclassified to profit or loss, are recognised in the translation reserve within other reserves and in non-controlling interests. Other items within Other comprehensive income are 
recognised in retained earnings. 

Experian plc Financial statementsGroup balance sheet
at 31 March 2021

Non-current assets
Goodwill
Other intangible assets
Property, plant and equipment
Investments in associates
Deferred tax assets
Post-employment benefit assets
Trade and other receivables
Financial assets revalued through OCI
Other financial assets

Current assets
Trade and other receivables
Current tax assets
Other financial assets
Cash and cash equivalents - excluding bank overdrafts

Current liabilities
Trade and other payables
Borrowings 
Current tax liabilities
Provisions
Other financial liabilities

Net current liabilities
Total assets less current liabilities

Non-current liabilities
Trade and other payables
Borrowings 
Deferred tax liabilities
Post-employment benefit obligations
Other financial liabilities

Net assets

Equity
Called-up share capital
Share premium account
Retained earnings
Other reserves
Attributable to owners of Experian plc
Non-controlling interests
Total equity

These financial statements were approved by the Board on 18 May 2021 and were signed on its behalf by:

Kerry Williams
Director

149

2020  
US$m

4,543 
1,583 
502 
123 
107 
83 
164 
171 
223 
7,499 

1,078 
28 
17 
277 
1,400 

(1,430)
(498)
(225)
(48)
(23)
(2,224)
(824)
6,675 

(121)
(3,916)
(202)
(48)
(107)
(4,394)
2,281 

2021 
US$m

5,261 
1,966 
469 
128 
86 
102 
160 
245 
223 
8,640 

1,197 
34 
20 
180 
1,431 

(1,543)
(655)
(176)
(27)
(15)
(2,416)
(985)
7,655 

(159)
(3,682)
(361)
(55)
(279)
(4,536)
3,119 

96 
1,756 
19,207 
(17,978)
3,081 
38 
3,119 

96 
1,574 
18,826 
(18,221)
2,275 
6 
2,281 

Notes

20
21
22
23
36(a)
35(a)
24(a)
30(a)
30(b)

24(a)
36(b)
30(b)
25(a)

26(a)
27(a)
36(b)
37
30(b)

26(a)
27(a)
36(a)
35(a)
30(b)

38
38
39(a)
39(b)

Experian plc Annual Report 2021Financial statements150

Group statement of changes in equity
for the year ended 31 March 2021

At 1 April 2020
Comprehensive income:
Profit for the financial year
Other comprehensive income for the financial year
Total comprehensive income for the financial year
Transactions with owners:
Employee share incentive plans: 
– value of employee services
– shares issued on vesting
– other vesting of awards and exercises of share options
– related tax credit
– other payments
Shares delivered as consideration for acquisition
Non-controlling interests arising on business combinations
Recognition of non-controlling interests on acquisition
Dividends paid
Transactions with owners
At 31 March 2021

At 1 April 2019
Comprehensive income:
Profit for the financial year
Other comprehensive income for the financial year
Total comprehensive income for the financial year
Transactions with owners:
Employee share incentive plans: 
– value of employee services
– shares issued on vesting
– purchase of shares by employee trusts
– other vesting of awards and exercises of share options
– related tax credit
– other payments
Purchase and cancellation of own shares
Transactions in respect of non-controlling interests
Dividends paid
Transactions with owners
At 31 March 2020

Called-up 
share 
capital 
(Note 38) 
US$m
96 

Share 
premium 
account 
(Note 38) 
US$m
1,574 

Retained 
earnings 
(Note 39) 
US$m
18,826 

Other 
reserves 
(Note 39) 
US$m
(18,221)

Attributable 
to owners of 
Experian plc 
US$m
2,275 

Non-
controlling 
interests 
US$m
6 

— 
— 
— 

— 
— 
— 
— 
— 
— 
— 
— 
— 
— 
96 

— 
— 
— 

803 
12 
815 

— 
66 
66 

— 
19 
— 
— 
— 
163 
— 
— 
— 
182 
1,756 

106 
— 
(75)
2 
(6)
— 
(34)
— 
(427)
(434)
19,207 

— 
— 
87 
— 
— 
90 
— 
— 
— 
177 
(17,978)

803 
78 
881 

106 
19 
12 
2 
(6)
253 
(34)
— 
(427)
(75)
3,081 

(1)
6 
5 

— 
— 
— 
— 
— 
— 
24 
4 
(1)
27 
38 

Called-up 
share 
capital 
(Note 38) 
US$m
96 

Share 
premium 
account 
(Note 38) 
US$m
1,559 

Retained 
earnings 
(Note 39) 
US$m
18,718 

Other 
reserves 
(Note 39) 
US$m
(17,893)

Attributable 
to owners of 
Experian plc 
US$m
2,480 

Non-
controlling 
interests 
US$m
14 

— 
— 
— 

— 
— 
— 
— 
— 
— 
— 
— 
— 
— 
96 

— 
— 
— 

675 
15 
690 

— 
(312)
(312)

— 
15 
— 
— 
— 
— 
— 
— 
— 
15 
1,574 

83 
— 
— 
(64)
5 
(5)
(112)
(65)
(424)
(582)
18,826 

— 
— 
(92)
76 
— 
— 
— 
— 
— 
(16)
(18,221)

675 
(297)
378 

83 
15 
(92)
12 
5 
(5)
(112)
(65)
(424)
(583)
2,275 

2 
(1)
1 

— 
— 
— 
— 
— 
— 
— 
(7)
(2)
(9)
6 

Total 
equity 
US$m
2,281 

802 
84 
886 

106 
19 
12 
2 
(6)
253 
(10)
4 
(428)
(48)
3,119 

Total 
equity 
US$m
2,494 

677 
(298)
379 

83 
15 
(92)
12 
5 
(5)
(112)
(72)
(426)
(592)
2,281

Experian plc Financial statementsGroup cash flow statement
for the year ended 31 March 2021

Cash flows from operating activities
Cash generated from operations
Interest paid
Interest received
Dividends received from associates
Tax paid
Net cash inflow from operating activities – continuing operations
Net cash outflow from operating activities – discontinued operations
Net cash inflow from operating activities

Cash flows from investing activities
Purchase of other intangible assets 
Purchase of property, plant and equipment
Sale of property, plant and equipment
Purchase of other financial assets
Sale of other financial assets
Acquisition of subsidiaries, net of cash acquired
Disposal of investment in associate
Net cash flows used in investing activities

Cash flows from financing activities
Cash inflow in respect of shares issued
Cash outflow in respect of share purchases
Other payments on vesting of share awards
Transactions in respect of non-controlling interests
New borrowings
Repayment of borrowings
Payment of lease liabilities
Net receipts/(payments) for cross-currency swaps and foreign exchange contracts
Net receipts from equity swaps
Dividends paid
Net cash flows (used in)/from financing activities

Net (decrease)/increase in cash and cash equivalents
Cash and cash equivalents at 1 April 
Exchange movements on cash and cash equivalents
Cash and cash equivalents at 31 March

151

2020 
US$m

1,694 
(157)
5 
6 
(286)
1,262 
(6)
1,256 

(403)
(84)
5 
(95)
— 
(600)
— 
(1,177)

15 
(203)
(5)
(67)
1,519 
(553)
(55)
(169)
5 
(426)
61 

140 
146 
(14)
272

Notes

40(a)

17

40(c)

40(d)
14(b), 23

40(e)
40(e)

40(d)

40(f)

2021 
US$m

1,822 
(119)
4 
17 
(236)
1,488 
— 
1,488 

(374)
(48)
1 
(31)
24 
(526)
127 
(827)

19 
— 
(6)
(10)
1,011 
(1,337)
(56)
54 
6 
(428)
(747)

(86)
272 
(16)
170 

Experian plc Annual Report 2021Financial statements 
 
152

Notes to the Group financial statements
for the year ended 31 March 2021

1. Corporate information
Experian plc (the Company) is the ultimate parent company of the 
Experian group of companies (Experian or the Group). Experian is a 
leading global information services group.

3. Recent accounting developments
There have been no accounting standards, amendments or 
interpretations effective for the first time in these financial statements 
which have had a material impact on the financial statements.

The Company is incorporated and registered in Jersey as a public 
company limited by shares and is resident in Ireland. The Company’s 
registered office is at 22 Grenville Street, St Helier, Jersey, JE4 8PX, 
Channel Islands. The Company’s ordinary shares are traded on the 
London Stock Exchange’s Regulated Market and have a Premium Listing. 

Interest Rate Benchmark Reform - Phase 1, Amendments to IFRS 9 
‘Financial Instruments’, IAS 39 ‘Financial Instruments: Recognition and 
Measurement’ and IFRS 7 ‘Financial Instruments: Disclosures’ provide 
relief from the discontinuation of hedge accounting as a result of 
interbank offered rate (IBOR) reform. 

There has been no change in this information since the Annual Report for 
the year ended 31 March 2020.

2. Basis of preparation
The Group financial statements are:

  prepared in accordance with the Companies (Jersey) Law 1991 and 
International Financial Reporting Standards (IFRS or IFRSs) as adopted 
for use in the European Union (the EU) and IFRS Interpretations 
Committee interpretations (together EU-IFRS). The financial statements 
also comply with IFRS as issued by the International Accounting 
Standards Board (IASB). EU-IFRS differs in certain respects from IFRS 
as issued by the IASB, however, the differences have no material 
impact for the periods presented;

  prepared on the going concern basis and under the historical cost 
convention, as modified for the revaluation of certain financial assets 
and financial liabilities;

  presented in US dollars, the most representative currency of the 
Group’s operations, and generally rounded to the nearest million;

  prepared using the principal exchange rates set out in note 10; and

  designed to voluntarily include disclosures in line with those parts of 
the UK Companies Act 2006 applicable to companies reporting under 
IFRS.

The Company’s own financial statements are prepared under UK 
accounting standards in accordance with FRS 101 ‘Reduced Disclosure 
Framework’. 

Interest Rate Benchmark Reform - Phase 2, Amendments to IFRS 9, IAS 
39 and IFRS 7 is effective for Experian from FY22. By applying the 
practical expedient in IFRS 9, the Group does not expect to be required to 
discontinue its hedging relationships as a result of changes in reference 
rates due to IBOR reform.

There are no other new standards, amendments to existing standards, or 
interpretations that are not yet effective, that are expected to have a 
material impact on the Group’s financial results. Accounting 
developments are routinely reviewed by the Group and its financial 
reporting systems are adapted as appropriate. 

4. Significant accounting policies
The significant accounting policies applied are summarised below. They 
have been applied consistently to both years presented. The explanations 
of these policies focus on areas where judgment is applied or which are 
particularly important in the financial statements. For ease of reference, 
the content within this note is arranged as follows:

  sections (a) to (d) – content that applies generally to the preparation of 
these financial statements;

  sections (e) to (p) – balance sheet policies, to be read in conjunction with 
specific notes as indicated;

  sections (q) to (x) – income statement policies, to be read in conjunction 
with specific notes as indicated; and

  section (y) – the policy and presentation principles adopted for disclosing 
segment information, in accordance with IFRS 8 ‘Operating Segments’.

There has been no change in the basis of preparation of the Group 
financial statements since the Annual Report for the year ended 31 March 
2020. 

(a) Basis of consolidation
The Group financial statements incorporate the financial statements of 
the Company and its subsidiary undertakings. 

The use of critical accounting estimates and management judgment is 
required in applying the accounting policies. Areas involving a higher 
degree of judgment or complexity, or where assumptions and estimates 
are significant to the Group financial statements, are highlighted in note 5.

Going concern
In adopting the going concern basis for preparing these financial 
statements, the directors have considered the business activities, the 
principal risks and uncertainties and the other matters discussed in 
connection with the Viability statement. 

At 31 March 2021, the Group had undrawn committed bank borrowing 
facilities of US$2.7bn which have an average remaining tenor of four 
years.

The directors believe that the Group is well placed to manage its financing 
and other business risks satisfactorily, and have a reasonable expectation 
that the Group will have adequate resources to continue in operational 
existence for at least 12 months from the date of signing these financial 
statements. The directors therefore consider it appropriate to adopt the 
going concern basis of accounting in preparing the financial statements. 
In reaching this conclusion, the directors noted the Group’s strong cash 
performance in the year.

Subsidiaries
Subsidiaries are fully consolidated from the date on which control is 
transferred to the Group and cease to be consolidated from the date that 
the Group no longer has control. All business combinations are accounted 
for using the acquisition method. 

Intra-Group transactions, balances and unrealised gains on transactions 
between Group companies are eliminated on consolidation. Unrealised 
losses are also eliminated unless the transaction provides evidence of an 
impairment of the asset transferred.

Accounting policies of subsidiaries and segments are consistent with the 
policies adopted by the Group for the purposes of the Group’s 
consolidation. The Group financial statements incorporate the financial 
statements of the Company and its subsidiary undertakings for the year 
ended 31 March 2021. A full list of subsidiary undertakings is given in note 
S to the Company financial statements.

Associates
Interests in associates are accounted for using the equity method. They 
are initially recognised at cost, which includes transaction costs. 
Subsequent to initial recognition, the Group financial statements include 
the Group’s share of the profit or loss and other comprehensive income of 
equity-accounted investees, until the date on which significant influence 
ceases. Gains or losses on disposal are recognised within operating profit.

Experian plc Financial statements153

4. Significant accounting policies continued 

Non-controlling interests
The non-controlling interests in the Group balance sheet represent the 
share of net assets of subsidiary undertakings held outside the Group. The 
movement in the year comprises the profit attributable to such interests 
together with any dividends paid, movements in respect of corporate 
transactions and related exchange differences.

The Group treats transactions with non-controlling interests that do not 
result in a loss of control as transactions with equity owners of the Group. 
For purchases from non-controlling interests, the difference between any 
consideration paid and the relevant share acquired of the carrying value 
of the net assets of the subsidiary is recorded in equity. Gains or losses on 
disposals to non-controlling interests are also recorded in equity.

Where put option agreements are in place in respect of shares held by 
non-controlling shareholders, the liability is stated at the present value of 
the expected future payments. Such liabilities are shown as financial 
liabilities in the Group balance sheet. The change in the value of such 
options in the year is recognised in the Group income statement within net 
finance costs, while any change in that value attributable to exchange rate 
movements is recognised directly in Other comprehensive income (OCI). 

Where put option agreements are in place the Group adopts the 
‘anticipated acquisition’ approach, recording the other side of the put 
liability against goodwill, with no subsequent profits attributed to 
non-controlling interests.

(b) Foreign currency translation
Transactions and balances
Transactions in foreign currencies are recorded in the functional currency 
of the relevant Group undertaking at the exchange rate prevailing on the 
date of the transaction. At each balance sheet date, monetary assets and 
liabilities denominated in foreign currencies are retranslated at the 
exchange rate prevailing at the balance sheet date. Translation differences 
on monetary items are taken to the Group income statement except when 
recognised in OCI, as qualifying net investment hedges or cash flow 
hedges. Translation differences on non-monetary financial assets revalued 
through OCI are reported as part of the fair value gains or losses in OCI.

Group undertakings
The results and financial position of Group undertakings whose functional 
currencies are not the US dollar are translated into US dollars as follows:

  Income and expenses are generally translated at the average exchange 
rate for the year. Where this average is not a reasonable approximation 
of the cumulative effect of the rates prevailing on the transaction dates, 
income and expenses are translated at the rates on the dates of the 
transactions.

  Assets and liabilities are translated at the closing exchange rate on the 
balance sheet date.

  All resulting exchange differences are recognised in OCI and as a 
separate component of equity.

On consolidation, exchange differences arising from the translation of the 
net investment in Group undertakings whose functional currencies are 
not the US dollar, and of borrowings and other currency instruments 
designated as hedges of such investments, are recognised in OCI to the 
extent that such hedges are effective. Tax attributable to those exchange 
differences is taken directly to OCI. When such undertakings are sold, 
these exchange differences are recognised in the Group income 
statement as part of the gain or loss on sale. Goodwill and fair value 
adjustments arising on the acquisition of such undertakings are treated 
as assets and liabilities of the entities and are translated into US dollars at 
the closing exchange rate.

(c) Fair value estimation
The fair values of derivative financial instruments and other financial 
assets and liabilities are determined by using market data and 
established estimation techniques such as discounted cash flow and 
option valuation models. The fair value of foreign exchange contracts is 
based on a comparison of the contractual and year-end exchange rates. 
The fair values of other derivative financial instruments are estimated by 
discounting the future cash flows to net present values, using appropriate 
market rates prevailing at the year-end.

(d) Impairment of non-financial assets
Assets that are not subject to amortisation or depreciation are tested 
annually for impairment. Assets that are subject to amortisation or 
depreciation are reviewed for impairment when there is an indication that 
the carrying amount may not be recoverable. An impairment charge is 
recognised for the amount by which an asset’s carrying amount exceeds its 
recoverable amount, which is the higher of an asset’s fair value less costs of 
disposal, and value-in-use. For the purposes of assessing impairment, 
assets are grouped into cash generating units (CGUs), determined by the 
lowest levels for which there are separately identifiable cash flows.

(e) Goodwill (note 20) 
Goodwill is stated at cost less any accumulated impairment, where cost is 
the excess of the fair value of the consideration payable for an acquisition 
over the fair value at the date of acquisition of the Group’s share of 
identifiable net assets of a subsidiary or associate acquired. Fair values 
are attributed to the identifiable assets, liabilities and contingent liabilities 
that existed at the date of acquisition, reflecting their condition at that 
date. Adjustments are made where necessary to align the accounting 
policies of acquired businesses with those of the Group. Goodwill is not 
amortised but is tested annually for impairment, or more frequently if 
there is an indication that it may be impaired. An impairment charge is 
recognised in the Group income statement for any amount by which the 
carrying value of the goodwill exceeds the recoverable amount.

Goodwill is allocated to CGUs and monitored for internal management 
purposes by operating segment. The allocation is made to those CGUs or 
groups of CGUs that are expected to benefit from the business 
combination in which the goodwill arose. 

Gains and losses on the disposal of an undertaking take account of the 
carrying amount of goodwill relating to the undertaking sold, allocated 
where necessary on the basis of relative fair value. 

(f) Other intangible assets (note 21)
Acquisition intangibles
Intangible assets acquired as part of a business combination are 
capitalised on acquisition at fair value and separately from goodwill, if 
those assets are identifiable (separable or arising from legal rights). Such 
assets are referred to as acquisition intangibles in these financial 
statements. Amortisation is charged on a straight-line basis as follows:

  Customer and other relationships – over three to 18 years, based on 
management’s estimates of the average lives of such relationships, and 
reflecting their long-term nature.

  Acquired software development – over three to eight years, based on 
the asset’s expected life.

  Marketing-related assets (trademarks and licences) – over their 
contractual lives, up to a maximum of 20 years.

  Marketing-related assets (trade names) – over three to 14 years, based 
on management’s expected retention of trade names within the 
business.

Experian plc Annual Report 2021Financial statements154

4. Significant accounting policies continued
Other intangibles
Other intangibles are capitalised at cost. Certain costs incurred in the 
developmental phase of an internal project are capitalised provided that a 
number of criteria are satisfied. These include the technical feasibility of 
completing the asset so that it is available for use or sale, the availability 
of adequate resources to complete the development and to use or sell the 
asset, and how the asset will generate probable future economic benefit.

The cost of such assets with finite useful economic or contractual lives is 
amortised on a straight-line basis over those lives. The carrying values 
are reviewed for impairment when events or changes in circumstances 
indicate that the carrying values may not be recoverable. If impaired, the 
carrying values are written down to the higher of fair value less costs of 
disposal, and value-in-use which is determined by reference to projected 
future income streams using assumptions in respect of profitability and 
growth.

Further details on the capitalisation and amortisation policy for the key 
asset classifications within other intangibles are: 

  Databases – capitalised databases, which comprise the data purchase 
and capture costs of internally developed databases, are amortised 
over three to seven years.

  Computer software (internal use) – computer software licences 
purchased for internal use are capitalised on the basis of the costs 
incurred to purchase and bring into use the specific software. These 
costs are amortised over three to ten years.

  Computer software (internally generated) – costs directly associated 
with producing identifiable and unique software products controlled by 
the Group, and that will generate economic benefits beyond one year, 
are recognised as intangible assets. These costs are amortised over 
three to ten years.

Research expenditure, together with other costs associated with 
developing or maintaining computer software programs or databases, is 
recognised in the Group income statement as incurred.

(g) Property, plant and equipment (note 22)
Purchased items of property, plant and equipment are held at cost less 
accumulated depreciation and any impairment in value. Cost includes the 
original purchase price of the asset and amounts attributable to bringing 
the asset to its working condition for its intended use.

Depreciation is charged on a straight-line basis as follows:

  Freehold properties – over 50 years.

  Leasehold improvements to short leasehold properties – over the 
remaining period of the lease.

  Plant and equipment – over three to ten years, according to the asset’s 
estimated useful life. Technology-based assets are typically depreciated 
over three to five years, with other infrastructure assets depreciated 
over five to ten years.

(h) Trade and other receivables (note 24)
Trade receivables and contract assets are initially recognised at fair value 
and subsequently measured at this value less loss allowances. Where the 
time value of money is material, receivables are then carried at amortised 
cost using the effective interest method, less loss allowances.

We apply the IFRS 9 simplified lifetime expected credit loss approach. 
Expected credit losses are determined using a combination of historical 
experience and forward-looking information. Impairment losses or credits 
in respect of trade receivables and contract assets are recognised in the 
Group income statement, within other operating charges.

(i) Cash and cash equivalents (note 25)
Cash and cash equivalents include cash in hand, term and call deposits 
held with banks and other short-term, highly liquid investments with 
original maturities of three months or less. Bank overdrafts are shown 
within borrowings in current liabilities in the Group balance sheet. For the 
purposes of the Group cash flow statement, cash and cash equivalents 
are reported net of bank overdrafts.

(j) Financial assets and liabilities (note 30)
Financial assets
We classify our financial assets into the following measurement 
categories, with the classification determined on initial recognition and 
dependent on the purpose for which such assets are acquired: 

  those subsequently measured at fair value (either through OCI or 
through profit or loss), and

  those measured at amortised cost.

Directly attributable transaction costs are expensed where an asset is 
carried at ‘fair value through profit or loss’ (FVPL) and added to the fair 
value of the asset otherwise.

Financial assets with embedded derivatives are considered in their 
entirety when determining whether their cash flows are solely a payment 
of principal and interest. 

Debt instruments
Measurement of debt instruments depends on the Group’s business 
model for managing the asset and the cash flow characteristics of the 
asset. There are three measurement categories into which the Group 
classifies debt instruments:

  Amortised cost: Assets that are held for collection of contractual cash 
flows where those cash flows are solely repayments of principal and 
interest are measured at amortised cost. Interest income from these 
financial assets is recognised using the effective interest method. Any 
impairment or gain or loss on derecognition is recognised directly in 
the Group income statement.

  Fair value through Other comprehensive income (FVOCI): Assets that 
are held both for the collection of contractual cash flows and for their 
sale, where the asset’s cash flows solely represent payments of 
principal and interest, are measured at FVOCI. Movements in the 
carrying amount are taken through OCI, however recognition of 
impairment gains or losses, interest income and foreign exchange 
gains or losses are recognised in the Group income statement. 

 FVPL: Assets that do not meet the criteria for amortised cost or FVOCI 
are measured at FVPL. A gain or loss on a debt instrument that is 
subsequently measured at FVPL is recognised in the Group income 
statement and presented net within other gains or losses in the period 
in which it arises.

Notes to the Group financial statements continuedExperian plc Financial statements155

4. Significant accounting policies continued
Equity instruments
We measure all equity instruments at fair value. Where we have elected to 
present fair value gains or losses on equity investments in OCI, there is no 
subsequent reclassification of fair value gains or losses to the Group 
income statement following the derecognition of the investment. 
Dividends from such investments are normally recognised as other 
income when the Group’s right to receive payments is established.

Changes in the fair value of financial assets at FVPL are recognised in 
other gains or losses in the Group income statement. Impairment losses, 
and reversals of impairment losses, on equity investments measured at 
FVOCI are not reported separately from other changes in fair value.

Impairment
The loss allowances for financial assets are based on assumptions about 
significant increases in credit risk and subsequent risk of default. We use 
judgment in making these assumptions and selecting the inputs to the 
impairment calculation, based on the Group’s history, existing market 
conditions as well as forward-looking estimates at the end of each 
reporting period.

Financial liabilities
Financial liabilities are measured subsequently at amortised cost using 
the effective interest method or at FVPL. Financial liabilities are classified 
at FVPL when the financial liability is held for trading, it is a derivative or it 
is designated at FVPL on initial recognition. Financial liabilities at FVPL are 
measured at fair value, with any net gains or losses arising on changes in 
fair value, including any interest expense, recognised in the Group income 
statement. 

Other financial liabilities are subsequently measured at amortised cost 
using the effective interest method. Interest expense, foreign exchange 
gains and losses and any gain or loss on derecognition are recognised in 
the Group income statement. 

The effective interest method is a method of calculating the amortised 
cost of a financial liability and of allocating interest expense over the 
relevant period. The effective interest rate is the rate that exactly 
discounts estimated future cash payments, including all fees that form an 
integral part of the effective interest rate, transaction costs and other 
premiums or discounts, through the expected life of the financial liability.

Derivatives used for hedging
The Group uses derivative financial instruments to manage its exposures 
to fluctuations in foreign exchange rates, interest rates and certain 
obligations relating to share incentive plans, including social security 
obligations. Instruments used include interest rate swaps, cross-currency 
swaps, foreign exchange contracts and equity swaps. These are 
recognised as assets or liabilities as appropriate and are classified as 
non-current, unless they mature within one year of the balance sheet date.

Derivatives are initially recognised at their fair value on the date the 
contract is entered into, and are subsequently remeasured at their fair 
value. The method of recognising the resulting gain or loss depends on 
whether the derivative is designated as a hedging instrument and, if so, 
the nature of the hedge relationship.

The Group designates certain derivatives as either fair value hedges or 
cash flow hedges. Fair value hedges are hedges of the fair value of a 
recognised asset or liability. Cash flow hedges are hedges of highly 
probable future foreign currency cash flows. The Group does not currently 
enter into net investment hedges.

We document the relationship between hedging instruments and hedged 
items, and our risk management objective and strategy for undertaking 
hedge transactions, at the hedge inception. We also document our 
assessment of whether the derivatives used in hedging meet the hedge 
effectiveness criteria set out in IFRS 9. This assessment is performed at 
every reporting date throughout the life of the hedge to confirm that the 
hedge continues to meet the hedge effectiveness criteria. Hedge 
accounting is discontinued when the hedging instrument expires, is sold, 
terminated or exercised, or no longer qualifies for hedge accounting. 

Amounts payable or receivable in respect of interest rate swaps, together 
with the interest differentials reflected in foreign exchange contracts, are 
recognised in net finance costs over the period of the contract.

Changes in the fair value of derivatives that are designated and qualify as 
fair value hedging instruments are recognised in the Group income 
statement, together with any changes in the fair value of the hedged asset 
or liability that are attributable to the hedged risk. The ineffective portion 
of a fair value hedge is recognised in net finance costs in the Group 
income statement.

The effective portion of changes in the fair value of derivatives that are 
designated and qualify as cash flow hedging instruments is recognised in 
OCI, while any ineffective part is recognised in the Group income 
statement. Amounts recorded in OCI are recycled to the Group income 
statement in the same period in which the underlying foreign currency 
exposure affects the Group income statement.

Non-hedging derivatives
Changes in the fair value of derivative instruments used to manage 
exposures, that are not part of a documented hedge relationship under 
IFRS 9, are recognised immediately in the Group income statement. Cost 
and income amounts in respect of derivatives entered into in connection 
with social security obligations on employee share incentive plans, other 
than amounts of a financing nature, are charged or credited within labour 
costs. Other costs and changes in the fair value of such derivatives are 
charged or credited within financing fair value remeasurements in the 
Group income statement.

(k) Trade and other payables (note 26)
Trade payables and contract liabilities are recognised initially at fair value. 
Where the time value of money is material, payables and contract 
liabilities are then carried at amortised cost using the effective interest 
method.

(l) Borrowings (note 27)
Borrowings are recognised initially at fair value, net of any transaction 
costs incurred. Borrowings are subsequently stated at amortised cost, 
except where they are hedged by an effective fair value hedge, in which 
case the carrying value is adjusted to reflect the fair value movements 
associated with the hedged risk.

Borrowings are classified as non-current to the extent that the Group has 
an unconditional right to defer settlement of the liability for at least one 
year after the balance sheet date.

Experian plc Annual Report 2021Financial statements156

4. Significant accounting policies continued

(m) Leases (note 29)
The Group undertakes an assessment of whether a contract is or contains 
a lease at its inception. The assessment establishes whether the Group 
obtains substantially all the economic benefits from the use of an asset 
and whether we have the right to direct its use.

Low-value lease payments are recognised as an expense, on a 
straight-line basis over the lease term. For other leases we recognise 
both a right-of-use asset and a lease liability at the commencement date 
of a lease contract.

The right-of-use asset is initially measured at cost, comprising the initial 
amount of the lease liability adjusted for payments made at or before the 
commencement date, plus initial direct costs and an estimate of the cost 
of any obligation to refurbish the asset or site, less lease incentives.

Subsequently, right-of-use assets are measured at cost less accumulated 
depreciation and impairment losses and are adjusted for any 
remeasurement of the lease liability. Depreciation is calculated on a 
straight-line basis over the shorter of the lease period or the estimated 
useful life of the right-of-use asset, which is determined on a basis 
consistent with purchased assets (note 4(g)).

The lease term comprises the non-cancellable period of a lease, plus 
periods covered by an extension option, if it is reasonably certain to be 
exercised, and periods covered by a termination option if it is reasonably 
certain not to be exercised.

The lease liability is initially measured at the present value of lease 
payments that are outstanding at the commencement date, discounted at 
the interest rate implicit in the lease or if that rate cannot be easily 
determined the Group’s incremental borrowing rate.

Lease payments comprise payments of fixed principal, less any lease 
incentives, variable elements linked to an index, guaranteed residuals or 
buy-out options that are reasonably certain to be exercised. They include 
payments in respect of optional renewal periods where these are 
reasonably certain to be exercised or early termination payments where 
the lease term reflects such an option.

The lease liability is remeasured when there is a change in future lease 
payments arising from a change in an index or rate, if there is a change in 
the Group’s estimate of the amount expected to be payable under a 
residual value guarantee, or if the Group changes its assessment of 
whether it will exercise a purchase, extension or termination option.

When a lease liability is remeasured, a corresponding adjustment is made 
to the carrying amount of the right-of-use asset or is recognised in the 
Group income statement if the asset is fully depreciated.

The Group presents right-of-use assets within property, plant and 
equipment and lease obligations within the Group balance sheet.

(n) Post-employment benefit assets and obligations (note 35)
Defined benefit pension arrangements – funded plans
The post-employment benefit assets and obligations recognised in the 
Group balance sheet in respect of funded plans comprise the fair value of 
plan assets of funded plans less the present value of the related defined 
benefit obligation at that date. The defined benefit obligation is calculated 
annually by independent qualified actuaries, using the projected unit 
credit method. 

The present value of the defined benefit obligation is determined by 
discounting the estimated future cash outflows, using market yields on 
high-quality corporate pound sterling bonds with maturity terms 
consistent with the estimated average term of the related pension liability.

Actuarial gains and losses arising from experience adjustments, and 
changes in actuarial assumptions, are recognised immediately in the 
Group statement of comprehensive income.

The pension cost recognised in the Group income statement comprises 
the cost of benefits accrued plus interest on the opening net defined 
benefit obligation. Service costs and financing income and expenses are 
recognised separately in the Group income statement. Plan expenses are 
deducted from the expected return on the plan assets over the year.

Defined benefit pension arrangements – unfunded plans
Unfunded pension obligations are determined and accounted for in 
accordance with the principles used in respect of the funded 
arrangements.

Defined contribution pension arrangements
The assets of defined contribution plans are held separately in 
independently administered funds. The pension cost recognised in the 
Group income statement represents the contributions payable by the 
Group to these funds, in respect of the year.

Post-retirement healthcare obligations
Obligations in respect of post-retirement healthcare plans are calculated 
annually by independent qualified actuaries, using an actuarial 
methodology similar to that for the funded defined benefit pension 
arrangements. 

Actuarial gains and losses arising from experience adjustments, and 
changes in actuarial assumptions, are recognised in the Group statement 
of comprehensive income. The cost recognised in the Group income 
statement comprises only interest on the obligations.

(o) Own shares (note 39)
The Group has a number of equity-settled, share-based employee 
incentive plans. In connection with these, shares in the Company are held 
by The Experian plc Employee Share Trust and the Experian UK Approved 
All-Employee Share Plan. The assets of these entities mainly comprise 
Experian plc shares, which are shown as a deduction from equity at cost.

Shares in the Company purchased and held as treasury shares, in 
connection with the above plans and any share purchase programme, are 
also shown as a deduction from equity at cost. The par value of shares in 
the Company that are purchased and cancelled, in connection with any 
share purchase programme, is accounted for as a reduction in called-up 
share capital with any cost in excess of that amount being deducted from 
retained earnings.

(p) Assets and liabilities classified as held-for-sale 
Assets and liabilities are classified as held-for-sale when their carrying 
amounts are to be recovered or settled principally through a sale 
transaction and a sale is considered highly probable. They are stated at 
the lower of the carrying amount and fair value less costs to sell. No 
depreciation or amortisation is charged in respect of non-current assets 
classified as held-for-sale. 

(q) Revenue recognition (note 8)
Revenue is stated net of any sales taxes, rebates and discounts and 
reflects the amount of consideration we expect to receive in exchange for 
the transfer of promised goods and services.

Total consideration from contracts with customers is allocated to the 
performance obligations identified based on their standalone selling price, 
and is recognised when those performance obligations are satisfied and 
the control of goods or services is transferred to the customer, either over 
time or at a point in time.

Notes to the Group financial statements continuedExperian plc Financial statements157

4. Significant accounting policies continued

  The provision and processing of transactional data is distinguished 
between contracts that: 

 – provide a service on a per unit basis; where the transfer to the 

customer of each completed unit is considered satisfaction of a 
single performance obligation. Revenue is recognised on the transfer 
of each unit;

 – provide a service to the customer over the contractual term, 

normally between one and five years, where revenue is recognised 
on the transfer of this service to customers. For the majority of 
contracts this means revenue is spread evenly over the contract 
term, as customers simultaneously receive and consume the 
benefits of the service;

 – require an enhanced service at the start, where revenue is 

recognised to reflect the upfront benefit the customer receives and 
consumes. Revenue for such contracts is recognised proportionally 
in line with the costs of providing the service.

  Revenue from referral fees for credit products and white-label 
partnerships is recognised as transactional revenue.

  Revenue from transactional batch data arrangements that include an 
ongoing update service is apportioned across each delivery to the 
customer and is recognised when the delivery is complete, and control 
of the batch data passes to the customer. Performance obligations are 
determined based on the frequency of data refresh: one-off, quarterly, 
monthly, or real-time.

  Subscription and membership fees for continuous access to a service 
are recognised over the period to which they relate, usually 1, 12 or 24 
months. Customers simultaneously receive and consume the benefits 
of the service; therefore, revenue is recognised evenly over the 
subscription or membership term. 

  Revenue for one-off credit reports is recognised when the report is 
delivered to the consumer.

  Software licence and implementation services are primarily accounted 
for as a single performance obligation, with revenue recognised when 
the combined offering is delivered to the customer. Contract terms 
normally vary between one and five years. These services are 
distinguished between: 

 – Experian-hosted solutions, where the customer has the right to 

access a software solution over a specified time period. Customers 
simultaneously receive and consume the benefits of the service and 
revenue is spread evenly over the period that the service is available; 
and 

 – On-premise software licence arrangements, where the software 

solution is installed in an environment controlled by the customer. 
The arrangement represents a right to use licence and so the 
performance obligation is considered to be fulfilled on delivery 
completion, when control of the configured solution is passed to the 
customer. Revenue is recognised at that point in time.

  The delivery of support and maintenance agreements is generally 
considered to be a separate performance obligation to provide a 
technical support service including minor updates. Contract terms are 
often aligned with licence terms. Customers simultaneously receive 
and consume the benefits of the service therefore revenue is spread 
evenly over the term of the maintenance period.

  The provision of distinct standalone consultancy and professional 
services is distinguished between:

 – Professional consultancy services where the performance obligation 
is the provision of personnel. Customers simultaneously receive and 
consume the benefits of the service, and revenue is recognised over 
time, in line with hours provided; and

 – The provision of analytical models and analyses, where the 

performance obligation is a deliverable, or a series of deliverables, 
and revenue is recognised on delivery when control is passed to the 
customer. 

Sales are typically invoiced in the geographic area in which the customer 
is located. As a result, the geographic location of the invoicing undertaking 
is used to attribute revenue to individual countries.

Accrued income balances, which represent the right to consideration in 
exchange for goods or services that we have transferred to a customer, 
are assessed as to whether they meet the definition of a contract asset:

  When the right to consideration is conditional on something other than 
the passage of time, a balance is classified as a contract asset. This 
arises where there are further performance obligations to be satisfied 
as part of the contract with the customer and typically includes 
balances relating to software licensing contracts.

  When the right to consideration is conditional only on the passage of 
time, the balance does not meet the definition of a contract asset and is 
classified as an unbilled receivable. This typically arises where the 
timing of the related billing cycle occurs in a period after the 
performance obligation is satisfied. 

Costs incurred prior to the satisfaction or partial satisfaction of a 
performance obligation are first assessed to see if they are within the 
scope of other standards. Where they are not, certain costs are recognised 
as an asset providing they relate directly to a contract (or an anticipated 
contract), generate or enhance resources that will be used in satisfying (or 
to continue to satisfy) performance obligations in the future and are 
expected to be recovered from the customer. Costs which meet this 
criteria are deferred as contract costs and these are amortised on a 
systematic basis consistent with the pattern of transfer of the related 
goods or services.

  Costs to obtain a contract predominantly comprise sales commissions 
costs. 

  Costs to fulfil a contract predominantly comprise labour costs directly 
relating to the implementation services provided. 

Contract liabilities arise when we have an obligation to transfer future 
goods or services to a customer for which we have received 
consideration, or the amount is due, from the customer, and include both 
deferred income balances and specific reserves.

(r) Operating charges
Operating charges are reported by nature in the Group income statement, 
reflecting the Group’s cost-management control structure.

Details of the types of charges within labour costs in respect of share 
incentive plans are set out in note 4(u). Those for post-employment 
benefits are set out in note 4(n).

Details of the Group’s amortisation and depreciation policy are given in 
notes 4(f), 4(g) and 4(m). The principles upon which impairment charges 
of tangible and intangible assets are recognised are set out in notes 4(d), 
4(e) and 4(f).

Experian plc Annual Report 2021Financial statements158

4. Significant accounting policies continued

(s) Net finance costs (note 15)
Incremental transaction costs which are directly attributable to the issue 
of debt are capitalised and amortised over the expected life of the 
borrowing, using the effective interest method. All other borrowing costs 
are charged in the Group income statement in the year in which they are 
incurred.

Amounts payable or receivable in respect of interest rate swaps are taken 
to net finance costs over the periods of the contracts, together with the 
interest differentials reflected in foreign exchange contracts.

Details of the nature of movements in the fair value of derivatives which 
are reported as financial fair value remeasurements are included in note 
4(j). The change in the year in the present value of put option agreements, 
in respect of shares held by non-controlling shareholders, is recognised 
as a financing fair value remeasurement within net finance costs.

(t) Tax (note 16)
The tax charge or credit for the year is recognised in the Group income 
statement, except for tax on items recognised in OCI or directly in equity. 

Current tax is calculated on the basis of the tax laws substantively 
enacted at the balance sheet date in the countries where the Group 
operates. Current tax assets and liabilities are offset where there is a 
legally enforceable right of offset.

Uncertain tax positions are considered on an individual basis. Where 
management considers it probable that an additional outflow will result 
from any given position, a provision is made. Such provisions are 
measured using management’s best estimate of the most likely outcome. 
Further details are given in note 5.

Deferred tax is provided in full on temporary differences arising between 
the tax bases of assets and liabilities and their carrying amounts in the 
Group financial statements. Deferred tax is not recognised on taxable 
temporary differences arising on the initial recognition of goodwill. 
Deferred tax is not accounted for when it arises from the initial recognition 
of an asset or liability in a transaction, other than a business combination, 
that at the time of the transaction affects neither accounting nor taxable 
profit or loss. Deferred tax assets and liabilities are calculated at the tax 
rates that are expected to apply when the asset is realised or the liability 
settled, based on the tax rates and laws that have been enacted or 
substantively enacted by the balance sheet date in the countries where 
the Group operates.

Deferred tax assets are recognised in respect of tax losses carried 
forward and other temporary differences, to the extent that it is probable 
that the related tax benefit will be realised through future taxable profits. 
Deferred tax is provided on temporary differences arising on investments 
in subsidiaries and associates, except where the Group controls the 
timing of the reversal of the temporary difference and it is probable that 
the temporary difference will not reverse in the foreseeable future. 
Deferred tax assets and liabilities are offset where there is a legally 
enforceable right to offset current tax assets and liabilities and where 
they relate to the same tax authority.

(u) Share incentive plans (note 33)
The fair value of share incentives granted in connection with the Group’s 
equity-settled, share-based employee incentive plans is recognised as an 
expense on a straight-line basis over the vesting period. Fair value is 
measured using whichever of the Black-Scholes model, Monte Carlo 
model or closing market price is most appropriate. The Group takes into 
account the best estimate of the number of awards and options expected 
to vest and revises such estimates at each balance sheet date. 
Non-market performance conditions are included in the vesting 

estimates. Market-based performance conditions are included in the fair 
value measurement but are not revised for actual performance.

(v) Contingent consideration
The initially recorded cost of any acquisition includes a reasonable 
estimate of the fair value of any contingent amounts expected to be 
payable in the future. Any cost or benefit arising when such estimates are 
revised is recognised in the Group income statement (note 14). 

Where part or all of the amount of disposal consideration is contingent on 
future events, the disposal proceeds initially recorded include a 
reasonable estimate of the value of the contingent amounts expected to 
be receivable and payable in the future. The proceeds and profit or loss on 
disposal are adjusted when revised estimates are made, with 
corresponding adjustments made to receivables and payables as 
appropriate, until the ultimate outcome is known and the related 
consideration received.

(w) Discontinued operations (note 17)
A discontinued operation is a component of the Group’s business that 
represents a separate geographic area of operation or a separate major 
line of business. Classification as a discontinued operation occurs upon 
disposal or earlier, if the operation meets the criteria to be classified as 
held-for-sale. Discontinued operations are presented in the Group income 
statement as a separate line and are shown net of tax.

When an operation is classified as a discontinued operation, comparatives 
in the Group income statement and the Group statement of 
comprehensive income are re-presented as if the operation had been 
discontinued from the start of the comparator year. 

(x) Earnings per share (EPS) (note 18)
Earnings per share are reported in accordance with IAS 33.

(y) Segment information policy and presentation principles 
(note 9)
We are organised into, and managed on a worldwide basis through, the 
following five operating segments, which are based on geographic areas 
and supported by central functions:

  North America

  Latin America

  UK and Ireland

  Europe, Middle East and Africa (EMEA) and

  Asia Pacific.

The chief operating decision maker assesses the performance of these 
operating segments on the basis of Benchmark EBIT, as defined in note 6.

The ‘All other segments’ category required to be disclosed has been 
captioned as EMEA/Asia Pacific in these financial statements. This 
combines information in respect of the EMEA and Asia Pacific segments, 
as neither of these operating segments is individually reportable, on the 
basis of their share of the Group’s revenue, reported profit or loss, and 
assets.

We separately present information equivalent to segment disclosures in 
respect of the costs of our central functions, under the caption ‘Central 
Activities’, as management believes that this information is helpful to 
users of the financial statements. Costs reported for Central Activities 
include costs arising from finance, treasury and other global functions.

Notes to the Group financial statements continuedExperian plc Financial statements159

4. Significant accounting policies continued
Inter-segment transactions are entered into under the normal 
commercial terms and conditions that would be available to third parties. 
Such transactions do not have a material impact on the Group’s results. 

Segment assets consist primarily of property, plant and equipment, 
intangible assets including goodwill, derivatives designated as hedges of 
future commercial transactions, contract assets and receivables. They 
exclude tax assets, cash and cash equivalents, and derivatives designated 
as hedges of borrowings. Segment liabilities comprise operating and 
contract liabilities, including derivatives designated as hedges of future 
commercial transactions. They exclude tax liabilities, borrowings and 
related hedging derivatives. Net assets reported for Central Activities 
comprise corporate head office assets and liabilities, including certain 
post-employment benefit assets and obligations, and derivative assets 
and liabilities. Capital expenditure comprises additions to property, plant 
and equipment and intangible assets, other than additions through 
business combinations or to right-of-use assets.

Information required to be presented also includes analysis of the Group’s 
revenues by groups of service lines. This is supplemented by voluntary 
disclosure of the profitability of those groups of service lines. For ease of 
reference, we use the term ‘business segments’ when discussing the 
results of groups of service lines. Our two business segments, details of 
which are given in the Strategic report section of this Annual Report, are:

  Business-to-Business

  Consumer Services.

The North America, Latin America and the UK and Ireland operating 
segments derive revenues from both of the Group’s business segments. 
The EMEA and Asia Pacific segments currently do not derive revenue 
from the Consumer Services business segment.

Reportable segment information for the full year provided to the chief 
operating decision maker is set out in note 9(a). 

5. Critical accounting estimates, assumptions and judgments

(a) Critical accounting estimates and assumptions
In preparing these financial statements, management is required to make 
estimates and assumptions that affect the reported amount of revenues, 
expenses, assets, liabilities and the disclosure of contingent liabilities. The 
resulting accounting estimates, which are based on management’s best 
judgment at the date of these financial statements, will seldom equal the 
subsequent actual amounts. The estimates and assumptions that have a 
significant risk of causing a material adjustment to the carrying amounts 
of assets and liabilities within the next financial year are summarised 
below. Revenue recognition is excluded from this summary on the 
grounds that the policy adopted in this area is sufficiently objective.

Tax (notes 16, 36 and 43(a))
The Group is subject to tax in numerous jurisdictions. The Group has a 
number of open tax returns with various tax authorities with whom it is in 
active dialogue. Liabilities relating to these open and judgmental matters 
are based on an assessment as to whether additional taxes will be due, 
after taking into account external advice where appropriate. Significant 
judgment is required in determining the related assets or provisions, as 
there are transactions in the ordinary course of business and calculations 
for which the ultimate tax determination is uncertain. The Group 
recognises liabilities based on estimates of whether additional tax will be 
due. Where the final tax outcome of these matters is different from the 
amounts that were initially recognised, the differences will affect the 

results for the year and the respective income tax and deferred tax assets 
or provisions in the year in which such determination is made. The Group 
recognises deferred tax assets based on forecasts of future profits 
against which those assets may be utilised.

Goodwill (note 20)
The Group tests goodwill for impairment annually, or more frequently if 
there is an indication that it may be impaired. The recoverable amount of 
each CGU is generally determined on the basis of value-in-use 
calculations, which require the use of cash flow projections based on 
financial budgets, looking forward up to five years. Management 
determines budgeted profit margin based on past performance and its 
expectations for the market’s development. Cash flows are extrapolated 
using estimated growth rates beyond a five-year period. The growth rates 
used do not exceed the long-term average growth rate for the CGU’s 
markets. The discount rates used reflect the Group’s pre-tax weighted 
average cost of capital (WACC), as adjusted for region specific risks and 
other factors.

(b) Critical judgments
In applying the Group’s accounting policies, management has made 
judgments that have a significant effect on the amounts recognised in the 
Group financial statements and the reported amounts of assets, liabilities, 
income and expenses. Actual results may differ from these estimates. 
Estimates and underlying assumptions are reviewed on an ongoing basis. 
Revisions to estimates are recognised prospectively. 

The most significant of these judgments are in respect of intangible 
assets and contingencies:

Intangible assets
Certain costs incurred in the developmental phase of an internal project, 
which include the development of databases, internal use software and 
internally generated software, are capitalised as intangible assets if a 
number of criteria are met. Management has made judgments and 
assumptions when assessing whether a project meets these criteria, and 
on measuring the costs and the economic life attributed to such projects. 

On acquisition, specific intangible assets are identified and recognised 
separately from goodwill and then amortised over their estimated useful 
lives. These include items such as brand names and customer lists, to 
which value is first attributed at the time of acquisition. The capitalisation 
of these assets and the related amortisation charges are based on 
judgments about the value and economic life of such items. 

The economic lives of intangible assets are estimated at between three 
and ten years for internal projects and between two and 20 years for 
acquisition intangibles. Amortisation methods, useful lives and residual 
values are reviewed at each reporting date and adjusted if appropriate. 

Further details of the amounts of, and movements in, such assets are 
given in note 21.

Contingencies
In the case of pending and threatened litigation claims, management has 
formed a judgment as to the likelihood of ultimate liability. No liability has 
been recognised where the likelihood of any loss arising is possible rather 
than probable.

Experian plc Annual Report 2021Financial statements160

6. Use of non-GAAP measures in the Group financial 
statements
As detailed below, the Group has identified and defined certain measures 
that it uses to understand and manage its performance. The measures 
are not defined under IFRS and they may not be directly comparable with 
other companies’ adjusted performance measures. These non-GAAP 
measures are not intended to be a substitute for any IFRS measures of 
performance but management has included them as they consider them 
to be key measures used within the business for assessing the underlying 
performance of the Group’s ongoing businesses.

(a) Benchmark profit before tax (Benchmark PBT)  
(note 9(a)(i))
Benchmark PBT is disclosed to indicate the Group’s underlying 
profitability. It is defined as profit before amortisation and impairment of 
acquisition intangibles, impairment of goodwill, acquisition expenses, 
adjustments to contingent consideration, Exceptional items, financing fair 
value remeasurements, tax (and interest thereon) and discontinued 
operations. It includes the Group’s share of continuing associates’ 
Benchmark post-tax results.

An explanation of the basis on which we report Exceptional items is 
provided below. Other adjustments made to derive Benchmark PBT are 
explained as follows:

  Charges for the amortisation and impairment of acquisition intangibles 
are excluded from the calculation of Benchmark PBT because these 
charges are based on judgments about their value and economic life 
and bear no relation to the Group’s underlying ongoing performance. 
Impairment of goodwill is similarly excluded from the calculation of 
Benchmark PBT.

  Acquisition and disposal expenses (representing the incidental costs of 
acquisitions and disposals, one-time integration costs and other 
corporate transaction expenses) relating to successful, active or 
aborted acquisitions and disposals are excluded from the definition of 
Benchmark PBT as they bear no relation to the Group’s underlying 
ongoing performance or to the performance of any acquired 
businesses. Adjustments to contingent consideration are similarly 
excluded from the definition of Benchmark PBT.

  Charges and credits for financing fair value remeasurements within 
finance expense in the Group income statement are excluded from the 
definition of Benchmark PBT. These include retranslation of intra-Group 
funding, and that element of the Group’s derivatives that is ineligible for 
hedge accounting, together with gains and losses on put options in 
respect of acquisitions. Amounts recognised generally arise from 
market movements and accordingly bear no direct relation to the 
Group’s underlying performance.

(b) Benchmark earnings before interest and tax (Benchmark 
EBIT) and margin (Benchmark EBIT margin) (note 9(a)(i))
Benchmark EBIT is defined as Benchmark PBT before the net interest 
expense charged therein and accordingly excludes Exceptional items as 
defined below. Benchmark EBIT margin is Benchmark EBIT from ongoing 
activities expressed as a percentage of revenue from ongoing activities.

(c) Benchmark earnings before interest, tax, depreciation and 
amortisation (Benchmark EBITDA)
Benchmark EBITDA is defined as Benchmark EBIT before the depreciation 
and amortisation charged therein (note 12).

(d) Exited business activities
Exited business activities are businesses sold, closed or identified for 
closure during a financial year. These are treated as exited business 
activities for both revenue and Benchmark EBIT purposes. The results of 
exited business activities are disclosed separately with the results of the 
prior period re-presented in the segmental analyses as appropriate. This 
measure differs from the definition of discontinued operations in IFRS 5.

(e) Ongoing activities
The results of businesses trading at 31 March 2021, which are not 
disclosed as exited business activities, are reported as ongoing activities.

(f) Constant exchange rates
To highlight our organic performance, we discuss our results in terms of 
growth at constant exchange rates, unless otherwise stated. This 
represents growth calculated after translating both years’ performance at 
the prior year’s average exchange rates.

(g) Total growth (note 9(a)(ii))
This is the year-on-year change in the performance of our activities at 
actual exchange rates. Total growth at constant exchange rates removes 
the translational foreign exchange effects arising on the consolidation of 
our activities and comprises one of our measures of performance at 
constant exchange rates.

(h) Organic revenue growth (note 9(a)(ii))
This is the year-on-year change in the revenue of ongoing activities, 
translated at constant exchange rates, excluding acquisitions until the 
first anniversary of their consolidation.

(i) Benchmark earnings and Total Benchmark earnings 
(note 18)
Benchmark earnings comprises Benchmark PBT less attributable tax and 
non-controlling interests. The attributable tax for this purpose excludes 
significant tax credits and charges arising in the year which, in view of 
their size or nature, are not comparable with previous years, together with 
tax arising on Exceptional items and on other adjustments made to derive 
Benchmark PBT. Benchmark PBT less attributable tax is designated as 
Total Benchmark earnings. 

(j) Benchmark earnings per share (Benchmark EPS) (note 18)
Benchmark EPS comprises Benchmark earnings divided by the weighted 
average number of issued ordinary shares, as adjusted for own shares 
held.

(k) Benchmark PBT per share
Benchmark PBT per share comprises Benchmark PBT divided by the 
weighted average number of issued ordinary shares, as adjusted for own 
shares held.

(l) Benchmark tax charge and rate (note 16(b)(ii))
The Benchmark tax charge is the tax charge applicable to Benchmark 
PBT. It differs from the tax charge by tax attributable to Exceptional items 
and other adjustments made to derive Benchmark PBT, and exceptional 
tax charges. A reconciliation is provided in note 16(b)(ii) to these financial 
statements. The Benchmark effective rate of tax is calculated by dividing 
the Benchmark tax charge by Benchmark PBT.

Notes to the Group financial statements continuedExperian plc Financial statements 
161

6. Use of non-GAAP measures in the Group financial 
statements continued

(m) Exceptional items (note 14(a))
The separate reporting of Exceptional items gives an indication of the 
Group’s underlying performance. Exceptional items include those arising 
from the profit or loss on disposal of businesses, closure costs of major 
business units, costs of significant restructuring programmes and other 
financially significant one-off items. All other restructuring costs are 
charged against Benchmark EBIT, in the segments in which they are 
incurred.

(n) Full-year dividend per share (note 19)
Full-year dividend per share comprises the total of dividends per share 
announced in respect of the financial year. 

(o) Benchmark operating and Benchmark free cash flow
Benchmark operating cash flow is Benchmark EBIT plus amortisation, 
depreciation and charges in respect of share-based incentive plans, less 
capital expenditure net of disposal proceeds and adjusted for changes in 
working capital, principal lease payments and the Group’s share of the 
Benchmark profit or loss retained in continuing associates. Benchmark 
free cash flow is derived from Benchmark operating cash flow by 
excluding net interest, tax paid in respect of continuing operations and 
dividends paid to non-controlling interests.

(p) Cash flow conversion
Cash flow conversion is Benchmark operating cash flow expressed as a 
percentage of Benchmark EBIT.

(q) Net debt and Net funding (note 28) 
Net debt is borrowings (and the fair value of derivatives hedging 
borrowings) excluding lease obligations and accrued interest, less cash 
and cash equivalents and other highly liquid bank deposits with original 
maturities greater than three months. Net funding is borrowings (and the 
fair value of the effective portion of derivatives hedging borrowings) 
excluding lease obligations and accrued interest, less cash held in Group 
Treasury.

(r) Return on capital employed (ROCE) (note 9(a)(iii))
ROCE is defined as Benchmark EBIT less tax at the Benchmark rate 
divided by a three-point average of capital employed, in continuing 
operations, over the year. Capital employed is net assets less 
non-controlling interests, further adjusted to add or deduct the net tax 
liability or asset and to add Net debt. 

7. Financial risk management

(a) Financial risk factors
The Group’s activities expose it to a variety of financial risks. These are 
market risk, including foreign exchange risk and interest rate risk, credit 
risk, and liquidity risk. These risks are unchanged from those reported in 
the 2020 Annual Report. The numeric disclosures in respect of financial 
risks are included within later notes to the financial statements, to provide 
a more transparent link between financial risks and results.

Financial risks represent part of the Group’s risks in relation to its strategy 
and business objectives. There is a full discussion of the most significant 
risks in the Risk management section of this Annual Report. The Group’s 
financial risk management focuses on the unpredictability of financial 
markets and seeks to minimise potentially adverse effects on the Group’s 
financial performance. The Group seeks to reduce its exposure to financial 
risks and uses derivative financial instruments to hedge certain risk 
exposures. Such derivative financial instruments are also used to manage 
the Group’s borrowings so that amounts are held in currencies broadly in 
the same proportion as the Group’s main earnings. However, the Group 
does not, nor does it currently intend to, borrow in the Brazilian real or the 
Colombian peso.

The Group also ensures surplus funds are prudently managed and 
controlled.

Foreign exchange risk
The Group is exposed to foreign exchange risk from future commercial 
transactions, recognised assets and liabilities and investments in, and 
loans between, Group undertakings with different functional currencies. 
The Group manages such risk, primarily within undertakings whose 
functional currencies are the US dollar, by:

  entering into forward foreign exchange contracts in the relevant 
currencies in respect of investments in entities with functional 
currencies other than the US dollar, whose net assets are exposed to 
foreign exchange translation risk;

  swapping the proceeds of certain bonds issued in pounds sterling and 
euros into US dollars;

  managing the liquidity of Group undertakings in the functional currency 
of those undertakings by using an in-house banking structure and 
hedging any remaining foreign currency exposures with forward 
foreign exchange contracts;

  denominating internal loans in relevant currencies, to match the 
currencies of assets and liabilities in entities with different functional 
currencies; and

  using forward foreign exchange contracts to hedge certain future 
commercial transactions.

The principal transaction exposures are to the pound sterling and the 
euro. An indication of the sensitivity to foreign exchange risk is given in 
note 10.

Interest rate risk
The Group’s interest rate risk arises principally from components of its 
Net debt that are at variable rates.

The Group has a policy of normally maintaining between 50% and 100% 
of Net funding at rates that are fixed for more than six months. The Group 
manages its interest rate exposure by: 

  using fixed and floating rate borrowings, interest rate swaps and 
cross-currency interest rate swaps to adjust the balance between the 
two; and

  mixing the duration of borrowings and interest rate swaps to smooth 
the impact of interest rate fluctuations.

Further information in respect of the Group’s net finance costs for the 
year and an indication of the sensitivity to interest rate risk is given in 
note 15.

Experian plc Annual Report 2021Financial statements162

7. Financial risk management continued
Credit risk
In the case of derivative financial instruments, deposits, contract assets 
and trade receivables, the Group is exposed to credit risk from the 
non-performance of contractual agreements by the contracted party.

Credit risk is managed by:

  only entering into contracts for derivative financial instruments and 
deposits with banks and financial institutions with strong credit ratings, 
within limits set for each organisation; and

  closely controlling dealing activity and regularly monitoring 
counterparty positions.

The credit risk on derivative financial instruments utilised and deposits 
held by the Group is therefore not considered to be significant. The Group 
does not anticipate that any losses will arise from non-performance by its 
chosen counterparties. Further information on the Group’s derivative 
financial instruments at the balance sheet dates is given in note 30 and 
that in respect of amounts recognised in the Group income statement is 
given in note 15. Further information on the Group’s cash and cash 
equivalents at the balance sheet dates is given in note 25.

To minimise credit risk for trade receivables, the Group has implemented 
policies that require appropriate credit checks on potential clients before 
granting credit. The maximum credit risk in respect of such financial 
assets is their carrying value. Further information in respect of the 
Group’s trade receivables is given in note 24.

Debt investments 
All of the Group’s debt investments at amortised cost and FVOCI are 
considered to have low credit risk; the loss allowance is therefore limited 
to 12 months’ expected losses. Management considers ‘low credit risk’ for 
listed bonds to be an investment-grade credit rating with at least one 
major rating agency. Other instruments are considered to be low credit 
risk when they have a low risk of default and the issuer has a high 
capacity to meet its contractual cash flow obligations in the near term.

Financial assets at FVPL
The Group is also exposed to credit risk in relation to debt investments 
that are measured at FVPL. The maximum exposure at the balance sheet 
date is the carrying amount of these investments.

Liquidity risk
The Group manages liquidity risk by:

  issuing long-maturity bonds and notes;

  entering into long-term committed bank borrowing facilities, to ensure 
the Group has sufficient funds available for operations and planned 
growth; 

  spreading the maturity dates of its debt; and

  monitoring rolling cash flow forecasts, to ensure the Group has 
adequate, unutilised committed bank borrowing facilities.

Details of such facilities are given in note 27. A maturity analysis of 
contractual undiscounted future cash flows for financial liabilities is 
provided in note 32.

(b) Capital risk management
The Group’s definition and management of capital focuses on capital 
employed:

  The Group’s capital employed is reported in the net assets summary 
table set out in the Financial review and analysed by segment in note 
9(a)(iii). 

  As part of its internal reporting processes, the Group monitors capital 
employed by operating segment.

The Group’s objectives in managing capital are to:

  safeguard its ability to continue as a going concern, in order to provide 
returns for shareholders and benefits for other stakeholders; and 

  maintain an optimal capital structure and cost of capital.

The Group’s policy is to have:

  a prudent but efficient balance sheet; and

  a target leverage ratio of 2.0 to 2.5 times Benchmark EBITDA, 
consistent with the intention to retain strong investment-grade credit 
ratings.

To maintain or adjust its capital structure, the Group may:

  adjust the amount of dividends paid to shareholders;

  return capital to shareholders;

  issue or purchase our own shares; or

  sell assets to reduce Net debt.

Dividend policy
The Group has a progressive dividend policy which aims to increase the 
dividend over time broadly in line with the underlying growth in 
Benchmark EPS. This aligns shareholder returns with the underlying 
profitability of the Group. In determining the level of dividend in any one 
year, in accordance with the policy, the Board also considers a number of 
other factors, including the outlook for the Group, the opportunities for 
organic investment, the opportunities to make acquisitions and disposals, 
the cash flow generated by the Group, and the level of dividend cover. 
Further detail on the distributable reserves of the Company can be found 
in note K to the Company financial statements. 

Notes to the Group financial statements continuedExperian plc Financial statements8. Revenue

(a) Disaggregation of revenue from contracts with customers

Year ended 31 March 2021
Revenue from external customers
Data 
Decisioning
Business-to-Business
Consumer Services
Total ongoing activities

Year ended 31 March 20201
Revenue from external customers
Data 
Decisioning
Business-to-Business
Consumer Services
Total ongoing activities

North 
America 
US$m

1,761 
694 
2,455 
1,075 
3,530 

North 
America 
US$m

1,642 
679 
2,321 
926 
3,247 

Latin 
America 
US$m

UK and 
Ireland 
US$m

EMEA/ 
Asia Pacific 
US$m

457 
92 
549 
76 
625 

361 
220 
581 
156 
737 

287 
178 
465 
— 
465 

Latin 
America 
US$m

UK and 
Ireland 
US$m

EMEA/ 
Asia Pacific 
US$m

578 
114 
692 
40 
732 

367 
227 
594 
161 
755 

213 
214 
427 
— 
427 

163

Total 
operating 
segments 
US$m

2,866 
1,184 
4,050 
1,307 
5,357 

Total 
operating 
segments 
US$m

2,800 
1,234 
4,034 
1,127 
5,161 

1 Revenue for the year ended 31 March 2020 has been re-presented for the reclassification to exited business activities of certain B2B businesses and the reclassification of our Consumer Services business in Latin 

America to the Consumer Services business segment; previously our Consumer Services business in this region was not sufficiently material to be disclosed separately.

Total revenue comprises revenue from ongoing activities as well as revenue from exited business activities and is reconciled in note 9. Revenue in 
respect of exited business activities of US$15m (2020: US$18m) comprised UK and Ireland Data revenue of US$12m (2020: US$14m) and EMEA/Asia 
Pacific Decisioning revenue of US$3m (2020: US$4m).

Data is predominantly transactional revenue with a portion from licence fees. 

Decisioning revenue is derived from:

  software and system sales, and includes recurring licence fees, consultancy and implementation fees, and transactional charges;

  credit score fees which are primarily transactional; and

  analytics income comprising a mix of consultancy and professional fees as well as transactional revenue. 

Consumer Services revenue primarily comprises monthly subscription and one-off fees, and referral fees for credit products and white-label 
partnerships. 

The timing of recognition of these revenue streams is discussed in note 4(q).

(b) Significant changes in contract balances
Contract assets predominantly relate to software licence services, where revenue recognition for on-premise arrangements occurs as the solution is 
transferred to the customer, whereas the invoicing pattern is often annually over the contract period. Contract assets recognised during the year totalled 
US$62m (2020: US$107m). The contract asset balance for work completed but not invoiced on satisfaction of a performance obligation unwinds over the 
contract term. Contract assets are transferred to receivables when the right to consideration becomes unconditional, or conditional only on the passage 
of time. Contract assets reclassified to receivables during the year totalled US$79m (2020: US$58m). An impairment charge of US$4m (2020: US$nil) 
has been recognised against contract assets during the year.

The majority of software licences are invoiced annually in advance. Where these licences relate to Experian-hosted solutions, revenue is recognised over 
the period that the service is available to the customer, creating a contract liability. Delivery services are generally invoiced during the delivery period, 
creating a contract liability for the consideration received in advance, until the delivery is complete. Where the delivery relates to Experian-hosted 
solutions, revenue is recognised over the period that the service is available to the customer, reducing the contract liability over time. Where the delivery 
relates to an on-premise solution, the contract liability is released on delivery completion. Support and maintenance agreements are often invoiced 
annually in advance, creating a contract liability, which is released over the term of the maintenance period as revenue is recognised. 

Revenue recognised in the year of US$352m (2020: US$370m) was included in the opening contract liability. Cash received in advance not recognised as 
revenue in the year was US$380m (2020: US$377m). The increase in contract liabilities resulting from business combinations during the year was 
US$8m (2020: US$7m). 

Foreign exchange accounts for US$8m and US$21m of the increase in contract asset and contract liability balances in the year respectively (2020: 
decrease of US$8m and US$23m). 

Experian plc Annual Report 2021Financial statements164

8. Revenue continued

(c) Contract costs
The carrying amount of assets recognised from costs to obtain and costs to fulfil contracts with customers at 31 March 2021 is US$25m and US$74m 
respectively (2020: US$28m and US$68m).

Amortisation of contract costs in the year is US$66m (2020: US$74m) and recognised impairment losses totalled US$2m (2020: US$5m).

Contract costs are amortised on a systematic basis consistent with the pattern of transfer of the related goods or services. A portfolio approach has 
been applied to calculate contract costs for contracts with similar characteristics, where the Group reasonably expects that the effects of applying a 
portfolio approach does not differ materially from calculating the amounts at an individual contract level.

(d) Transaction price allocated to remaining performance obligations
The aggregate amount of the transaction price from non-cancellable contracts with customers with expected durations of 12 months or more, allocated 
to the performance obligations that are unsatisfied, or partially satisfied, at 31 March 2021 is US$5.0bn (2020: US$4.6bn). We expect to recognise 
approximately 42% (2020: 43%) of this value within one year, 28% (2020: 25%) within one to two years, 17% (2020: 15%) within two to three years and 
13% (2020: 17%) thereafter. 

The aggregate amount of the transaction price allocated to unsatisfied, or partially satisfied, performance obligations which are transactional in nature 
includes estimates of variable consideration. These estimates are based on forecast transactional volumes and do not take into account all external 
market factors which may have an impact on the future revenue recognised from such contracts.

A portfolio approach has been applied to calculate the aggregate amount of the transaction price allocated to the unsatisfied, or partially satisfied, 
performance obligations for contracts with similar characteristics, where the Group reasonably expects that the effects of applying a portfolio approach 
does not differ materially from calculating the amounts at an individual contract level.

We apply the practical expedient in paragraph 121(a) of IFRS 15 and do not disclose information about remaining performance obligations that have 
original expected durations of one year or less. This excludes contracts across a number of business units which have revenue due to be recognised in 
the financial year ending 31 March 2022; it also excludes the majority of our direct-to-consumer arrangements.

9. Segment information

(a) IFRS 8 disclosures
(i) Income statement

Year ended 31 March 2021
Revenue from external customers
Ongoing activities
Exited business activities
Total

Reconciliation from Benchmark EBIT to profit/(loss) before tax
Benchmark EBIT
Ongoing activities
Exited business activities
Total
Net interest expense included in Benchmark PBT (note 15(b))
Benchmark PBT
Exceptional items (note 14(a))
Impairment of goodwill (note 20)
Amortisation of acquisition intangibles (note 21)
Acquisition and disposal expenses
Adjustment to the fair value of contingent consideration
Non-benchmark share of post-tax (loss)/profit of associates
Interest on uncertain tax provisions
Financing fair value remeasurements (note 15(c))
Profit/(loss) before tax

North 
America 
US$m

Latin 
America 
US$m

UK and 
Ireland 
US$m

EMEA/ 
Asia Pacific 
US$m

Total 
operating 
segments 
US$m

Central 
Activities 
US$m

Total 
continuing 
operations 
US$m

3,530 
— 
3,530 

1,201 
— 
1,201 
(5)
1,196 
112 
— 
(90)
(16)
— 
— 
— 
— 
1,202 

625 
— 
625 

172 
— 
172 
(2)
170 
(1)
— 
(14)
(4)
— 
— 
— 
— 
151 

737 
12 
749 

122 
(1)
121 
(1)
120 
(63)
— 
(7)
(1)
— 
(3)
— 
— 
46 

465 
3 
468 

5,357 
15 
5,372 

— 
— 
— 

5,357 
15 
5,372 

(20)
2 
(18)
(2)
(20)
(13)
(53)
(27)
(20)
(1)
— 
— 
— 
(134)

1,475 
1 
1,476 
(10)
1,466 
35 
(53)
(138)
(41)
(1)
(3)
— 
— 
1,265 

(90)
— 
(90)
(111)
(201)
— 
— 
— 
— 
— 
19 
(11)
5 
(188)

1,385 
1 
1,386 
(121)
1,265 
35 
(53)
(138)
(41)
(1)
16 
(11)
5 
1,077 

Notes to the Group financial statements continuedExperian plc Financial statements165

9. Segment information continued

(i) Income statement continued

Year ended 31 March 20201
Revenue from external customers
Ongoing activities
Exited business activities
Total

Reconciliation from Benchmark EBIT to profit/(loss) before tax
Benchmark EBIT
Ongoing activities
Exited business activities
Total
Net interest expense included in Benchmark PBT (note 15(b))
Benchmark PBT
Exceptional items (note 14(a))
Amortisation of acquisition intangibles (note 21)
Acquisition and disposal expenses
Adjustment to the fair value of contingent consideration
Non-benchmark share of post-tax profit of associates
Interest on uncertain tax provisions
Financing fair value remeasurements (note 15(c))
Profit/(loss) before tax

North 
America 
US$m

Latin 
America 
US$m

UK and 
Ireland 
US$m

EMEA/ 
Asia Pacific 
US$m

Total 
operating 
segments 
US$m

Central 
Activities 
US$m

Total 
continuing 
operations 
US$m

3,247 
— 
3,247 

1,093 
— 
1,093 
(5)
1,088 
(35)
(85)
(9)
(1)
— 
— 
— 
958 

732
— 
732 

220 
— 
220 
(2)
218 
— 
(17)
(2)
— 
— 
— 
— 
199 

755
14
769 

173 
(2)
171 
(1)
170 
— 
(8)
(8)
5 
— 
— 
— 
159 

427
4
431 

5,161 
18 
5,179 

— 
— 
— 

5,161 
18 
5,179 

12 
3
15 
(2)
13 
— 
(14)
(20)
— 
— 
— 
— 
(21)

1,498 
1 
1,499 
(10)
1,489 
(35)
(124)
(39)
4 
— 
— 
— 
1,295 

(112)
— 
(112)
(122)
(234)
— 
— 
— 
— 
6 
(14)
(111)
(353)

1,386 
1 
1,387 
(132)
1,255 
(35)
(124)
(39)
4 
6 
(14)
(111)
942 

1 Revenue and Benchmark EBIT for the year ended 31 March 2020 have been re-presented for the reclassification to exited business activities of certain B2B businesses.

Additional information by operating segment, including that on total and organic growth at constant exchange rates, is provided in the Strategic report.

(ii) Reconciliation of revenue from ongoing activities

Revenue for the year ended 31 March 20201
Adjustment to constant exchange rates
Revenue at constant exchange rates for the year ended 31 March 2020
Organic revenue growth
Revenue from acquisitions 
Revenue at constant exchange rates for the year ended 31 March 2021
Adjustment to actual exchange rates

Revenue for the year ended 31 March 2021

Organic revenue growth at constant exchange rates
Revenue growth at constant exchange rates

North 
America 
US$m
3,247 
— 
3,247 
241 
42 
3,530 
— 

3,530 

7%
9%

Latin 
America 
US$m
732 
1 
733 
65 
4 
802 
(177)

625 

9%
9%

UK and 
Ireland 
US$m
755 
(2)
753 
(43)
— 
710 
27 

737 

(6)%
(6)%

EMEA/ 
Asia Pacific 
US$m
427 
1 
428 
(60)
89 
457 
8 

465 

(14)%
7%

Total 
ongoing  
activities 
US$m
5,161 
— 
5,161 
203 
135 
5,499 
(142)

5,357 

4%
7%

1   Revenue for the year ended 31 March 2020 has been re-presented for the reclassification to exited business activities of certain B2B businesses.

The table above demonstrates the application of the methodology set out in note 6 in determining organic and total revenue growth at constant 
exchange rates. Revenue at constant exchange rates is reported for both years using the average exchange rates applicable for the year ended 
31 March 2020.

Experian plc Annual Report 2021Financial statements166

9. Segment information continued
(iii) Balance sheet 
Net assets/(liabilities)

At 31 March 2021
Goodwill
Investments in associates
Other assets
Total assets
Total liabilities
Net assets/(liabilities)

At 31 March 2020
Goodwill
Investments in associates
Other assets
Total assets
Total liabilities
Net assets/(liabilities)

Central Activities and other comprises:

Central Activities
Investments in associates
Net debt
Tax

Capital employed

North America
Latin America
UK and Ireland
EMEA/Asia Pacific
Total operating segments
Central Activities
Non-controlling interests
Capital employed attributable to owners

North 
America 
US$m
3,133 
4 
1,969 
5,106 
(994)
4,112 

North 
America 
US$m
2,943 
22 
1,816 
4,781 
(1,010)
3,771 

Latin 
America 
US$m
611 
— 
495 
1,106 
(210)
896 

Latin 
America 
US$m
530 
— 
446 
976 
(165)
811 

UK and 
Ireland 
US$m
718 
61 
503 
1,282 
(345)
937 

EMEA/ 
Asia Pacific 
US$m
799 
9 
715 
1,523 
(494)
1,029 

UK and 
Ireland 
US$m
656 
58 
519 
1,233 
(320)
913 

EMEA/ 
Asia Pacific 
US$m
414 
7 
476 
897 
(228)
669 

Total 
operating 
segments 
US$m
5,261 
74 
3,682 
9,017 
(2,043)
6,974 

Total 
operating 
segments 
US$m
4,543 
87 
3,257 
7,887 
(1,723)
6,164 

Central 
Activities 
and other 
US$m
— 
54 
1,000 
1,054 
(4,909)
(3,855)

Central 
Activities 
and other 
US$m
— 
36 
976 
1,012 
(4,895)
(3,883)

2021

Liabilities 
US$m
(249)
— 
(4,123)
(537)
(4,909)

Net assets/ 
(liabilities) 
US$m
334 
54 
(3,826)
(417)
(3,855)

Assets 
US$m
583 
54 
297 
120 
1,054 

Assets 
US$m
512 
36 
329 
135 
1,012 

2020

Liabilities 
US$m
(241)
— 
(4,227)
(427)
(4,895)

2021 
US$m
4,112 
896 
937 
1,029 
6,974 
388 
(38)
7,324 

Total 
Group 
US$m
5,261 
128 
4,682 
10,071 
(6,952)
3,119 

Total 
Group 
US$m
4,543 
123 
4,233 
8,899 
(6,618)
2,281 

Net assets/ 
(liabilities) 
US$m
271 
36 
(3,898)
(292)
(3,883)

2020 
US$m
3,771 
811 
913 
669 
6,164 
307 
(6)
6,465

The three-point average capital employed figure of US$6,849m, used in our calculation of ROCE, is determined by calculating the mathematical average 
of capital employed at 31 March 2021, 30 September 2020 and 31 March 2020.

Notes to the Group financial statements continuedExperian plc Financial statements167

9. Segment information continued
(iv) Capital expenditure, amortisation and depreciation

North America
Latin America
UK and Ireland
EMEA/Asia Pacific
Total operating segments
Central Activities
Total Group

Capital expenditure 

Right-of-use  
asset additions

2021 
US$m
211 
81 
41 
28 
361 
61 
422 

2020 
US$m
222 
107 
60 
34 
423 
64 
487 

2021 
US$m
26 
3 
14 
14 
57 
— 
57 

2020 
US$m
15 
17 
9 
9 
50 
— 
50 

Amortisation
2021 
US$m
160 
61 
50 
27 
298 
28 
326 

2020 
US$m
134 
70 
42 
22 
268 
19 
287 

Depreciation 
2021 
US$m
59 
17 
28 
22 
126 
1 
127 

2020 
US$m
60 
19 
25 
21 
125 
1 
126

Amortisation and depreciation above only include amounts charged to Benchmark PBT.

(v) Revenue by country – continuing operations

USA
UK
Brazil
Germany
Colombia
South Africa
Other

2021
US$m
3,529 
744 
546 
81 
60
55 
357 
5,372 

2020
(Re-presented) 
US$m
3,245 
762 
647 
8 
66
62 
389 
5,179 

Revenue is primarily attributable to countries other than Ireland. No single client accounted for 10% or more of revenue in the current or prior year. 
Revenue from the USA, the UK and Brazil in aggregate comprises 90% (2020: 90%) of Group revenue.

Revenue attributable to Germany was previously reported within Other; following the acquisition in the year of the Risk Management division of Arvato 
Financial Solutions (AFS) (see note 41) this is now analysed separately, and consequently comparative information has been re-presented.

(vi) Non-current assets by country

USA
UK
Brazil
Germany
South Africa
Colombia
Other
Segment non-current assets by country
Central Activities
Deferred tax

2021
US$m
4,437 
1,079 
731 
477 
268 
164 
703 
7,859 
695 
86 
8,640 

2020
(Re-presented) 
US$m
4,159 
1,042 
627 
5 
249 
155 
603 
6,840 
552 
107 
7,499 

To add clarity to the presentation of this information, non-current assets for Central Activities and deferred tax have been excluded from the analysis by 
country. The Group has no significant non-current assets located in Ireland.

Non-current assets in Germany were previously reported within Other; following the acquisition of the Risk Management division of Arvato Financial 
Solutions (AFS) in the year (note 41) they are now analysed separately, and consequently comparative information has been re-presented.

Experian plc Annual Report 2021Financial statements168

9. Segment information continued

(b) Information on business segments (including non-GAAP disclosures)

Year ended 31 March 2021
Revenue from external customers
Ongoing activities
Exited business activities
Total

Reconciliation from Benchmark EBIT to profit/(loss) before tax 
Benchmark EBIT
Ongoing activities
Exited business activities
Total
Net interest expense included in Benchmark PBT (note 15(b))
Benchmark PBT
Exceptional items (note 14(a))
Impairment of goodwill (note 20)
Amortisation of acquisition intangibles (note 21)
Acquisition and disposal expenses
Adjustment to the fair value of contingent consideration
Non-benchmark share of post-tax (loss)/profit of associates
Interest on uncertain tax provisions
Financing fair value remeasurements (note 15(c))
Profit/(loss) before tax

Year ended 31 March 20201
Revenue from external customers
Ongoing activities
Exited business activities
Total

Reconciliation from Benchmark EBIT to profit/(loss) before tax
Benchmark EBIT
Ongoing activities
Exited business activities
Total
Net interest expense included in Benchmark PBT (note 15(b))
Benchmark PBT
Exceptional items (note 14(a))
Amortisation of acquisition intangibles (note 21)
Acquisition and disposal expenses
Adjustment to the fair value of contingent consideration
Non-benchmark share of post-tax profit of associates
Interest on uncertain tax provisions
Financing fair value remeasurements (note 15(c))
Profit/(loss) before tax

Business-to- 
Business  
US$m

Consumer 
Services 
US$m

4,050 
15 
4,065 

1,192 
1 
1,193 
(8)
1,185 
35 
(53)
(118)
(40)
(1)
— 
— 
— 
1,008 

1,307 
— 
1,307 

283 
— 
283 
(2)
281 
— 
— 
(20)
(1)
— 
(3)
— 
— 
257 

Total 
business 
segments 
US$m

5,357 
15 
5,372 

1,475 
1 
1,476 
(10)
1,466 
35 
(53)
(138)
(41)
(1)
(3)
— 
— 
1,265 

Central 
Activities 
US$m

Total 
continuing 
operations 
US$m

— 
— 
— 

(90)
— 
(90)
(111)
(201)
— 
— 
— 
— 
— 
19 
(11)
5 
(188)

5,357 
15 
5,372 

1,385 
1 
1,386 
(121)
1,265 
35 
(53)
(138)
(41)
(1)
16 
(11)
5 
1,077 

Business-to- 
Business  
US$m

Consumer 
Services 
US$m

Total 
business 
segments 
US$m

Central 
Activities 
US$m

Total 
continuing 
operations 
US$m

4,034 
18
4,052 

1,251 
1
1,252 
(8)
1,244 
(35)
(103)
(37)
4 
— 
— 
— 
1,073 

1,127 
— 
1,127 

247 
— 
247 
(2)
245 
— 
(21)
(2)
— 
— 
— 
— 
222 

5,161 
18 
5,179 

1,498 
1 
1,499 
(10)
1,489 
(35)
(124)
(39)
4 
—
— 
— 
1,295 

— 
— 
— 

(112)
— 
(112)
(122)
(234)
— 
— 
— 
— 
6 
(14)
(111)
(353)

5,161 
18 
5,179 

1,386 
1 
1,387 
(132)
1,255 
(35)
(124)
(39)
4 
6 
(14)
(111)
942 

1   Revenue of US$40m and Benchmark EBIT of US$(10)m for the year ended 31 March 2020 have been re-presented for the reclassification of our Consumer Services business in Latin America to the Consumer 

Services business segment; previously our Consumer Services business in this region was not sufficiently material to be disclosed separately. In addition, revenue and Benchmark EBIT have been re-presented for 
the reclassification to exited business activities of certain B2B businesses.

Additional information by business segment, including that on total and organic growth at constant exchange rates, is provided in the Strategic report. 

Notes to the Group financial statements continuedExperian plc Financial statements169

10. Foreign currency

(a) Principal exchange rates used

US dollar : Brazilian real
Pound sterling : US dollar
Euro : US dollar
US dollar : Colombian peso
US dollar : South African rand

Average

Closing

2021
5.41
1.31
1.17
3,699
16.36

2020
4.12
1.27
1.11
3,382
14.79

2021
5.74
1.38
1.17
3,720
14.76

2020
5.20
1.24
1.09
4,052
17.81

2019
3.89
1.31
1.12
3,163
14.47

(b) Foreign exchange risk
(i) Brazilian real intra-Group funding
Brazilian real intra-Group funding provided to Serasa S.A., from a Group company whose functional currency is not the Brazilian real, is not considered 
permanent and foreign exchange gains or losses on this funding are recognised in the Group income statement. 

As a result of the weakening of 10% in the Brazilian real against the US dollar in the year ended 31 March 2021, a charge of US$16m has been 
recognised within financing fair value remeasurements (2020: US$54m charge due to 34% weakening) (note 15(c)).

The Group is similarly exposed to the impact of the Brazilian real strengthening or weakening against the US dollar in the future. A movement of 20% 
would result in a US$37m impact on profit before tax. There is no effect on total equity as a result of this exposure, since it arises on intra-Group funding 
and there would be a related equal but opposite foreign exchange movement recognised in the translation reserve within equity.

(ii) Other exposures 
On the basis of the profile of foreign exchange exposures, and an assessment of reasonably possible changes in such exposures, there are no other 
material sensitivities to foreign exchange risk at the balance sheet dates. In making these assessments, actual data on movements in the principal 
currencies over the most recent three-year period has been considered together with exposures at the balance sheet dates. This methodology has been 
applied consistently.

11. Labour costs and employee numbers – continuing operations

(a) Labour costs (including executive directors)

Wages and salaries
Social security costs
Share incentive plans 
Pension costs – defined benefit plans 
Pension costs – defined contribution plans
Employee benefit costs
Other labour costs

Notes

33(a)
35(a)

2021 
US$m
1,446 
217 
111 
6 
58 
1,838 
157 
1,995 

2020 
US$m
1,353 
218 
88 
8 
56 
1,723 
149 
1,872 

Wages and salaries include redundancy costs of US$28m (note 14(c)). Other labour costs includes those in respect of external contractors, outsourcing 
and the recruitment, development and training of employees. The definition of key management personnel, and an analysis of their remuneration, is 
given in note 44(d).

(b) Average monthly number of employees (including executive directors)

North America
Latin America
UK and Ireland
EMEA/Asia Pacific
Total operating segments
Central Activities

2021

Part-time
49 
77 
243 
69 
438 
16 
454 

Full-time
6,992 
3,289 
3,191 
3,955 
17,427 
181 
17,608 

Full-time- 
equivalent
7,016 
3,328 
3,313 
3,989 
17,646 
189 
17,835 

2020

Part-time
49 
73 
253 
72 
447 
25 
472 

Full-time
6,620 
3,240 
3,371 
3,671 
16,902 
186 
17,088 

Full-time- 
equivalent
6,645 
3,276 
3,497 
3,707 
17,125 
199 
17,324 

Experian plc Annual Report 2021Financial statements170

12. Amortisation and depreciation charges

Benchmark:
Amortisation of other intangible assets
Depreciation of property, plant and equipment

Non-benchmark:
Amortisation of acquisition intangibles

2021 
US$m

2020 
US$m

326 
127 
453 

138 
591 

287 
126 
413 

124 
537 

An analysis by segment of amounts charged within Benchmark PBT is given in note 9(a)(iv). Analyses by asset type are given in notes 21 and 22. The 
depreciation charge for the year includes US$55m (2020: US$54m) in respect of right-of-use assets.

13. Fees payable to the Company’s auditor 

Audit of the Company and Group financial statements
Audit of the financial statements of the Company’s subsidiaries
Audit-related assurance services
Other assurance services
Total fees payable to the Company’s auditor and its associates

Summary of fees by nature:
Fees for audit services
Fees for audit-related assurance services
Fees for other assurance services

2021 
US$m
0.7 
4.5 
0.6 
0.1 
5.9 

5.2 
0.6 
0.1 
5.9 

2020 
US$m
0.6 
4.2 
0.4 
0.5 
5.7 

4.8 
0.4 
0.5 
5.7 

The guidelines covering the use of the Company’s auditor for non-audit services are set out in the Audit Committee report. Fees for other assurance 
services were capped at 30% (2020: 20%) of the fees for audit services. The cap was increased in light of the Revised Ethical Standard issued by the UK 
Financial Reporting Council in December 2019, but also includes audit-related assurance services. In the year ended 31 March 2021, fees payable for 
non-audit services, were 13% (2020: 20%) of fees payable for audit services. The fees for the year ended 31 March 2020 for non-audit services, excluding 
audit-related assurance services were 11% of fees payable for audit services. Such fees are reported within Other operating charges.

The fees for audit-related assurance services relate to the Group’s half-yearly financial report and US$0.1m (2020: US$0.4m) of the fees for other 
assurance services was for bond issuance related reports.

Notes to the Group financial statements continuedExperian plc Financial statements14. Exceptional items and other adjustments made to derive Benchmark PBT – continuing operations

(a) Net charge for Exceptional items and other adjustments made to derive Benchmark PBT

Exceptional items:
Profit on disposal of associate
Restructuring costs 
Impairment of intangible asset1
Legal provisions movements1
Net (credit)/charge for Exceptional items

Other adjustments made to derive Benchmark PBT:
Amortisation of acquisition intangibles
Impairment of goodwill1
Acquisition and disposal expenses
Adjustment to the fair value of contingent consideration1
Non-benchmark share of post-tax profit of associates
Interest on uncertain tax provisions
Financing fair value remeasurements
Net charge for other adjustments made to derive Benchmark PBT
Net charge for Exceptional items and other adjustments made to derive Benchmark PBT

By income statement caption:
Labour costs
Amortisation and depreciation charges
Other operating charges
Profit on disposal of associate
Within operating profit
Within share of post-tax profit of associates
Within finance expense
Net charge for Exceptional items and other adjustments made to derive Benchmark PBT

1 Included in other operating charges.

Notes

14(b)
14(c)
14(d)
14(e)

12,21
20

23 

15(c)

15(a)

2021 
US$m

(120)
50
27
8
(35)

138
53
41
1
(16)
11
(5)
223
188

30
138
150
(120)
198
(16)
6
188

171

2020 
US$m

— 
— 
— 
35
35

124
— 
39
(4)
(6)
14
111
278
313

8
124
62
— 
194
(6)
125
313

Acquisition and disposal expenses represent professional fees and expenses associated with completed, ongoing and terminated acquisition and 
disposal processes, as well as the integration and separation costs associated with completed deals. Of the total, US$2m (2020: US$8m) is recorded 
within labour costs in the Group income statement, and US$39m (2020: US$31m) is included within other operating charges.

(b) Profit on disposal of investment in associate

On 18 November 2020, the Group disposed of its 18.6% interest in Finicity Corporation for US$127m, recognising a gain on disposal of US$120m. 

(c) Restructuring costs
During the year the Group commenced a transformation programme in the UK and Ireland. The objectives of this programme are to simplify our 
technology estate, enhance customer experience and to return to profitable growth. In addition, we have launched a programme of restructuring 
initiatives in other regions. Costs of US$50m have been recognised, principally in the UK and Ireland, in connection with these actions with a related cash 
outflow of US$39m. Of this charge, US$28m related to redundancy costs, and US$22m related to other restructuring and consultancy costs included 
within other operating charges in the Group income statement. No further costs are expected to be incurred in relation to these initiatives.

(d) Impairment of intangible asset
During the year an internally generated software asset in the UK and Ireland with a net book value of US$27m was identified as requiring impairment 
due to planned upgrade of our technology estate.

(e) Legal provisions movements
During the current and prior year there has been a movement in provisions and related receivables in respect of a number of historic legal claims.

Experian plc Annual Report 2021Financial statements172

15. Net finance costs

(a) Net finance costs included in profit before tax

Interest income:
Bank deposits, short-term investments and loan notes
Interest on pension plan assets
Interest income
Finance expense:
Eurobonds and notes 
Bank loans, commercial paper, overdrafts and other
Commitment and facility fees
Interest on leases
Interest differentials on derivatives
Interest expense
(Credit)/charge in respect of financing fair value remeasurements (note 15(c))
Interest on uncertain tax provisions
Finance expense
Net finance costs included in profit before tax

(b) Net interest expense included in Benchmark PBT

Interest income
Interest expense
Net interest expense included in Benchmark PBT

(c) Analysis of charge for financing fair value remeasurements

Fair value (gains)/losses on borrowings – attributable to interest rate risk
Fair value losses/(gains) on borrowings – attributable to currency risk
Losses/(gains) on interest rate swaps – fair value hedges
(Gains)/losses on cross-currency swaps – fair value hedges
Foreign currency gain on cross-currency swaps designated as a cashflow hedge – transfer from OCI
Gains/(losses) on items in hedging relationships – hedge ineffectiveness
Fair value (gains)/losses on non-hedging derivatives
Foreign exchange losses on Brazilian real intra-Group funding
Other foreign exchange losses/(gains) on financing activities
Decrease in present value of put options
Movement in Other financial assets at FVPL
Movement in connection with commitments to purchase own shares

2021 
US$m

2020 
US$m

(11)
(1)
(12)

102 
8 
6 
10 
7 
133 
(5)
11 
139 
127 

2021 
US$m
(12)
133 
121 

2021 
US$m
(35)
114 
31 
(75)
(33)
2
(16)
16 
9 
(13)
(3)
— 
(5)

(13)
— 
(13)

89 
35 
5 
10 
6 
145 
111 
14 
270 
257 

2020 
US$m
(13)
145 
132

2020 
US$m
12 
(28)
(26)
33 
— 
(9)
70 
54 
(1)
(2)
— 
(1)
111 

Notes to the Group financial statements continuedExperian plc Financial statements173

15. Net finance costs continued

(d) Interest rate risk
The following table shows the sensitivity to interest rate risk, on the basis of the profile of Net debt at the balance sheet dates and an assessment of 
reasonably possible changes in the principal interest rates, with all other variables held constant. In making this assessment, actual movements in 
relevant interest rates over the most recent three-year period have been considered and a consistent methodology applied. An indication of the primary 
cause of the reported sensitivity is included. 

Gain/(loss)
Impact on profit for the financial year:

Effect of an increase of 1.1% (2020: 0.7%) on US dollar-denominated Net debt:
Due to fair value gains on interest rate swaps offset by higher interest on floating rate borrowings

Effect of an increase of 0.3% (2020: 0.2%) on pound sterling-denominated Net debt:
Due to the revaluation of borrowings and related derivatives

Effect of an increase of 2.1% (2020: 2.8%) on Brazilian real-denominated Net debt:
Due to higher interest income on cash and cash equivalents

Effect of an increase of 0.1% (2020: 0.1%) on euro-denominated Net debt:
Due to fair value gains on interest rate swaps offset by higher interest on floating rate borrowings

Impact on other components of equity:

Effect of an increase of 1.1% (2020: 0.7%) on US dollar-denominated Net debt:
Due to fair value gains on cross-currency swaps treated as a cash flow hedge

Effect of an increase of 0.3% (2020: 0.2%) on pound sterling-denominated Net debt:
Due to fair value gains on cross-currency swaps treated as a cash flow hedge

16. Tax charge

(a) Analysis of tax charge in the Group income statement

Current tax:
Tax on income for the year
Adjustments in respect of prior years
Total current tax charge
Deferred tax:
Origination and reversal of temporary differences
Adjustments in respect of prior years
Total deferred tax charge
Tax charge

The tax charge comprises:
UK tax
Non-UK tax

2021 
US$m

2020 
US$m

19 

11 

2

1 

—

20 

(6)

1 

1 

—

— 

— 

2021 
US$m

2020 
US$m

193 
2 
195 

79 
1 
80 
275 

9 
266 
275 

206 
6 
212 

58 
(7)
51 
263 

10 
253 
263 

Experian plc Annual Report 2021Financial statements174

16. Tax charge continued

(b) Tax reconciliations
(i) Reconciliation of the tax charge
As the Group is subject to the tax rates of more than one country, it has chosen to present its reconciliation of the tax charge using the main rate of 
corporation tax in the UK. The effective rate of tax for each year based on profit before tax is higher (2020: higher) than the main rate of corporation tax in 
the UK, with the differences explained in note 16(c). 

Profit before tax

Profit before tax multiplied by the main rate of UK corporation tax of 19% (2020: 19%)
Effects of:
Adjustments in respect of prior years
Tax on Exceptional items
Income not taxable
Losses not recognised
Expenses not deductible
Different effective tax rates in non-UK businesses
Local taxes
Recognition/utilisation of previously unrecognised tax losses
Tax charge

2021 
US$m
1,077

205 

3 
(16)
(5)
20 
15 
31 
33 
(11)
275 

2020 
US$m
942 

179 

(1)
3 
(15)
18 
9 
31 
40 
(1)
263 

Effective rate of tax based on profit before tax

25.5%

27.9%

Expenses not deductible include movements in uncertain tax provisions and the impairment of goodwill. Local taxes primarily comprise US state taxes.

(ii) Reconciliation of the tax charge to the Benchmark tax charge

Tax charge
Tax relief on Exceptional items and other adjustments made to derive Benchmark PBT
Benchmark tax charge

Benchmark PBT
Benchmark tax rate

2021 
US$m
275 
53 
328 

1,265 
25.9%

2020 
US$m
263 
61 
324 

1,255 
25.8%

(c) Factors that affect the tax charge
Prior year adjustments reflect the net movement on historical tax positions, including adjustments for matters that have been substantively agreed with 
local tax authorities, and adjustments to deferred tax assets based on latest estimates and assumptions. 

Expenses not deductible include charges in respect of uncertain tax positions, financing fair value remeasurements not allowable for tax purposes, and 
losses on the disposal of businesses which are not subject to tax relief. 

The Group’s tax rate reflects its internal financing arrangements in place to fund non-UK businesses.

In addition, in the normal course of business, the Group has a number of open tax returns with various tax authorities with whom it is in active dialogue. 
At 31 March 2021 the Group held current provisions of US$350m (2020: US$327m) in respect of uncertain tax positions. Liabilities relating to these open 
and judgmental matters are based on an assessment as to whether additional taxes will be due, after taking into account external advice where 
appropriate. The resolution of these tax matters may take many years. While the timing of developments in resolving these matters is inherently 
uncertain, the Group does not expect to materially increase its uncertain tax provisions in the next 12 months, however if an opportunity arose to resolve 
the matters for less than the amounts provided, a settlement may be made with a corresponding reduction in the provision.

(d) Other factors that affect the future tax charge
The Group’s tax charge will continue to be influenced by the profile of profits earned in the different countries in which the Group’s subsidiaries operate. 
The Group could be affected by changes in tax law in the future, as we expect countries to amend legislation in respect of international tax.

The main rate of UK corporation tax is 19% and it has been announced that the rate will increase to 25% from 1 April 2023. This will have a 
consequential effect on the Group’s future tax charge. If this rate change had been substantively enacted at the current balance sheet date the deferred 
tax asset would have increased by US$13m.

17. Discontinued operations
There have been no material divestments of subsidiaries during the year ended 31 March 2021. On 31 May 2017, the Group completed the divestment of 
CCM, and the results and cash flows of that business were accordingly classified as discontinued. Residual disposal costs of US$2m were incurred 
during the year ended 31 March 2020 and cash outflows from operating activities were US$6m in that year. 

Notes to the Group financial statements continuedExperian plc Financial statements175

18. Earnings per share disclosures

(a) Earnings per share

Continuing and discontinued operations
Add: loss from discontinued operations
Continuing operations
Add: Exceptional items and other adjustments made to derive Benchmark PBT, net of 
related tax
Benchmark EPS (non-GAAP measure)

(b) Analysis of earnings
(i) Attributable to owners of Experian plc

Basic

Diluted

2021 
US cents
88.2 
— 
88.2 

14.9 
103.1 

2020 
US cents
74.8 
0.2 
75.0 

28.0 
103.0 

2021 
US cents
87.6 
— 
87.6 

14.7 
102.3 

2020 
US cents
74.2 
0.2 
74.4 

27.7 
102.1 

Continuing and discontinued operations
Add: loss from discontinued operations
Continuing operations
Add: Exceptional items and other adjustments made to derive Benchmark PBT, net of related tax
Benchmark earnings attributable to owners of Experian plc (non-GAAP measure)

(ii) Attributable to non-controlling interests

(Loss)/profit for the financial year attributable to non-controlling interests
Add: amortisation of acquisition intangibles attributable to non-controlling interests, net of related tax
Benchmark earnings attributable to non-controlling interests (non-GAAP measure)

(c) Reconciliation of Total Benchmark earnings to profit for the financial year

Total Benchmark earnings (non-GAAP measure)
Loss from discontinued operations
Loss from Exceptional items and other adjustments made to derive Benchmark PBT, net of related tax
Profit for the financial year

(d) Weighted average number of ordinary shares

Weighted average number of ordinary shares
Add: dilutive effect of share incentive awards, options and share purchases
Diluted weighted average number of ordinary shares

19. Dividends

Amounts recognised and paid during the financial year:
First interim – paid in February 2021 (2020: January 2020)
Second interim – paid in July 2020 (2020: July 2019)
Dividends paid on ordinary shares

Full-year dividend for the financial year1

2021

US cents  
per share

14.5 
32.5 
47.0 

47.0 

US$m

133 
294 
427 

430 

2020

US cents  
per share

14.5 
32.5 
47.0 

47.0 

1  The cost of the second interim dividend for the year ended 31 March 2020 paid in July 2020, increased by US$1m due to foreign exchange rate movements.

A second interim dividend in respect of the year ended 31 March 2021 of 32.5 US cents per ordinary share will be paid on 23 July 2021, to shareholders 
on the register at the close of business on 25 June 2021. This dividend is not included as a liability in these financial statements. This second interim 
dividend and the first interim dividend paid in February 2021 comprise the full-year dividend for the financial year of 47.0 US cents per ordinary share. 
Further administrative information on dividends is given in the Shareholder and corporate information section. Dividend amounts are quoted gross.

In the year ended 31 March 2021, the employee trusts waived their entitlements to dividends of US$2m (2020: US$4m). There is no entitlement to 
dividend in respect of own shares held as treasury shares.

2021 
US$m
803 
— 
803 
135 
938 

2021 
US$m
(1)
— 
(1)

2021 
US$m
937 
— 
(135)
802 

2021 
million
910 
7 
917 

2020 
US$m
675 
2 
677 
252 
929 

2020 
US$m
2 
— 
2 

2020 
US$m
931 
(2)
(252)
677 

2020 
million
902 
8 
910

US$m

130 
294 
424 

423 

Experian plc Annual Report 2021Financial statements2020 
US$m

4,324 
(252)
471 
— 
4,543 

2020 
US$m
2,943 
530 
656 
286 
128 
4,543 

2021 
US$m
3,133 
611 
718 
711 
88 
5,261 

176

20. Goodwill

(a) Movements in goodwill

Net book amount
At 1 April 
Differences on exchange
Additions through business combinations (note 41(a))
Impairment charge
At 31 March 

2021 
US$m

4,543 
114 
657 
(53)
5,261 

The gross carrying amount of goodwill was US$5,314m at 31 March 2021, US$4,543m at 31 March 2020 and US$4,324m at 31 March 2019. The 
accumulated impairment loss was US$53m at 31 March 2021 and US$nil at 31 March 2020 and 31 March 2019.

(b) Goodwill by CGU

North America
Latin America
UK and Ireland
EMEA
Asia Pacific
At 31 March 

(c) Key assumptions for value-in-use calculations by CGU

North America
Latin America
UK and Ireland
EMEA
Asia Pacific

2021

2020

Discount rate 
% pa
9.1 
12.8 
8.9 
10.4 
9.4 

Long-term  
growth rate 
% pa
2.3 
4.7 
2.3 
3.9 
5.3 

Discount rate 
% pa
12.5 
16.8 
10.7 
14.7 
10.8 

Long-term  
growth rate 
% pa
2.3 
4.7 
2.3 
3.9 
5.3 

As indicated in note 5(a), value-in-use calculations are underpinned by financial budgets, looking forward up to five years. Management’s key 
assumptions in setting the financial budgets for the initial five-year period were as follows:

  forecast revenue growth rates were based on past experience, adjusted for the strategic opportunities within each CGU; the forecasts typically used average 
nominal growth rates of up to 11%, with Asia Pacific having rates of up to 17%;

  Benchmark EBIT was forecast based on historic margins. These were expected to be stable throughout the period in the mature CGUs, and improve annually by a 
low-single-digit amount in EMEA and Asia Pacific; and

  forecast Benchmark operating cash flow conversion rates were based on historic experience and performance expectations with rates in a range from 65% to 
90% unless a Benchmark EBIT loss was forecast. In these circumstances cash outflows were forecast to exceed the Benchmark EBIT loss.

Further details of the principles used in determining the basis of allocation by CGU and annual impairment testing are given in note 5(a).

(d) Results of annual impairment review as at 31 March 2021

The review for the EMEA CGU indicated that the recoverable amount exceeded the carrying value by US$348m and that any decline in estimated 
value-in-use in excess of that amount would result in the recognition of an impairment charge. The sensitivities, which result in the recoverable amount 
being equal to the carrying value, can be summarised as follows:

  an absolute increase of 2.0 percentage points in the discount rate, from 10.4% to 12.4%; or

  an absolute reduction of 2.7 percentage points in the long-term growth rate, from growth of 3.9% to a growth of 1.2%; or

  a reduction of 6.8 percentage points in the forecast terminal profit margin, from 23.6% to 16.8%. A reduction in the annual margin improvement of 
approximately 1.4 percentage points per year over the five-year forecast period would also reduce the recoverable amount to the carrying value.

Following a challenging year impacted by the effects of the COVID-19 pandemic, growth In Asia Pacific was adversely affected. Accordingly, the carrying 
value of the Asia Pacific CGU has been reduced to its recoverable amount of US$138m through recognition of an impairment charge of US$53m. This 
charge is recognised within Other operating charges in the Group income statement. Any additional movement in the key assumptions at the balance 
sheet date would lead to a further impairment of goodwill. An absolute increase of 1.0 percentage points in the discount rate would lead to a further 
impairment of US$42m or an absolute reduction in the long-term growth rate of 1.0 percentage points would lead to a further impairment of US$38m.

The recoverable amount of all other CGUs exceeded their carrying value, on the basis of the assumptions set out in the table in note 20(c) and any 
reasonably possible changes thereof.

Notes to the Group financial statements continuedExperian plc Financial statements177

Total 
US$m

4,069 
51 
481 
374 
(255)
4,720 

2,486 
26 
464 
33 
(255)
2,754 

Acquisition intangibles

Customer 
and other 
relationships 
US$m

Acquired 
software 
development 
US$m

Marketing-
related 
assets 
US$m

Databases 
US$m

Internal use 
software 
US$m

Internally 
generated 
software 
US$m

1,094 
25 
386 
— 
— 
1,505 

617 
10 
94 
— 
— 
721 

784 

337 
8 
57 
— 
(1)
401 

224 
5 
38 
— 
(1)
266 

135 

91 
(2)
11 
— 
— 
100 

81 
(2)
6 
— 
— 
85 

15 

1,311 
(13)
8 
147 
(108)
1,345 

882 
(8)
157 
— 
(108)
923 

422 

376 
(2)
1 
30 
(78)
327 

300 
1 
28 
— 
(78)
251 

860 
35 
18 
197 
(68)
1,042 

382 
20 
141 
33 
(68)
508 

76 

534 

1,966 

Acquisition intangibles

Customer 
and other 
relationships 
US$m

Acquired 
software 
development 
US$m

Marketing-
related  
assets 
US$m

Databases 
US$m

Internal use 
software 
US$m

Internally 
generated 
software 
US$m

1,023 
(73)
144 
— 
— 
1,094 

586 
(47)
78 
— 
617 

437 
477 

295 
(20)
62 
— 
— 
337 

205 
(17)
36 
— 
224 

90 
113 

98 
(11)
4 
— 
— 
91 

83 
(12)
10 
— 
81 

15 
10 

1,394 
(170)
1 
175 
(89)
1,311 

932 
(124)
163 
(89)
882 

462 
429 

362 
(23)
1 
39 
(3)
376 

290 
(16)
28 
(2)
300 

72 
76 

709 
(29)
3 
189 
(12)
860 

311 
(13)
96 
(12)
382 

398 
478 

Total 
US$m

3,881 
(326)
215 
403 
(104)
4,069 

2,407 
(229)
411 
(103)
2,486 

1,474 
1,583 

21. Other intangible assets

Cost
At 1 April 2020
Differences on exchange
Additions through business combinations
Other additions
Other disposals
At 31 March 2021

Accumulated amortisation and impairment
At 1 April 2020
Differences on exchange
Charge for the year
Impairment charge
Other disposals
At 31 March 2021

Net book amount at 31 March 2021

Cost
At 1 April 2019
Differences on exchange
Additions through business combinations
Other additions
Other disposals
At 31 March 2020

Accumulated amortisation and impairment
At 1 April 2019
Differences on exchange
Charge for the year
Other disposals
At 31 March 2020

Net book amount at 1 April 2019
Net book amount at 31 March 2020

Within the above are the following individually material assets at 31 March 2021:

  North America Healthcare customer relationships have a net book value of US$188m, with a remaining amortisation period of seven years.

 North America Tapad, Inc. customer relationships with a net book value of US$152m and a remaining amortisation period of 13 years.

 Arvato Risk Management customer relationships with a net book value of US$146m, and a remaining amortisation period of 12 years.

In addition to the development capitalised above we charged US$138m (2020: US$153m) of research and development costs in the Group income 
statement.

The impairment charge in the year largely relates to an internally generated software asset in the UK and Ireland identified as requiring impairment due 
to planned upgrade of our technology estate.

Experian plc Annual Report 2021Financial statements178

22. Property, plant and equipment

Cost
At 1 April 2020
Differences on exchange
Additions through business combinations
Other additions
Disposals
At 31 March 2021

Accumulated amortisation and impairment
At 1 April 2020
Differences on exchange
Charge for the year
Impairment charge
Disposals
At 31 March 2021

Net book amount at 31 March 2021

Cost
At 1 April 2019
Differences on exchange
Additions through business combinations
Other additions
Disposals
At 31 March 2020

Accumulated depreciation
At 1 April 2019
Differences on exchange
Charge for the year
Disposals
At 31 March 2020

Net book amount at 1 April 2019
Net book amount at 31 March 2020

Freehold  
properties 
US$m

Leasehold 
improvements 
US$m

Plant and 
equipment 
US$m

Land and  
buildings 
US$m

Motor  
vehicles 
US$m

Plant and 
equipment 
US$m

Right-of-use assets

127 
10 
— 
— 
(1)
136 

42 
3 
3 
— 
— 
48 

88 

154 
— 
— 
4 
(4)
154 

77 
— 
5 
— 
(4)
78 

76 

589 
23 
2 
44 
(30)
628 

438 
17 
64 
3 
(27)
495 

133 

197 
4 
3 
26 
(35)
195 

36 
2 
40 
1 
(17)
62 

133 

15 
1 
— 
8 
(4)
20 

5 
— 
6 
— 
(3)
8 

12 

29 
— 
— 
23 
(11)
41 

11 
— 
9 
— 
(6)
14 

27 

Freehold  
properties 
US$m

Leasehold 
improvements 
US$m

Plant and 
equipment 
US$m

Land and  
buildings 
US$m

Motor  
vehicles 
US$m

Plant and 
equipment 
US$m

Right-of-use assets

139 
(17)
2 
3 
— 
127 

43 
(4)
3 
— 
42 

96 
85 

142 
— 
— 
12 
— 
154 

72 
— 
5 
— 
77 

70 
77 

556 
(26)
2 
69 
(12)
589 

401 
(18)
64 
(9)
438 

155 
151 

176 
(10)
— 
34 
(3)
197 

— 
(2)
40 
(2)
36 

176 
161 

11 
— 
— 
6 
(2)
15 

— 
— 
6 
(1)
5 

11 
10 

20 
(1)
— 
10 
— 
29 

3 
— 
8 
— 
11 

17 
18 

Total 
US$m

1,111 
38 
5 
105 
(85)
1,174 

609 
22 
127 
4 
(57)
705 

469 

Total 
US$m

1,044 
(54)
4 
134 
(17)
1,111 

519 
(24)
126 
(12)
609 

525 
502 

The disposal of right-of-use assets in the year ended 31 March 2021 largely relates to sublease arrangements, leading to the derecognition of 
right-of-use assets and the recognition of sublease receivables in North America.

Notes to the Group financial statements continuedExperian plc Financial statements23. Investments in associates

At 1 April
Differences on exchange
Fair value gain on step acquisition 
Acquisition of controlling stake in associate
Share of (loss)/profit after tax
Dividends received
Impairment charge
Reversal of previous impairment charge
Disposals
At 31 March

179

2020 
US$m
122 
(5)
17 
(19)
37 
(6)
(23)
— 
— 
123 

2021 
US$m
123 
6 
— 
— 
(2)
(17)
— 
23 
(5)
128 

On 18 November 2020, the Group disposed of its 18.6% interest in Finicity Corporation for US$127m. A gain on disposal of US$120m was recognised in 
the Group income statement, after additional costs of US$2m in relation to the transaction.

In the year ended 31 March 2020 the share of profit after tax of associates included a gain of US$36m relating to a significant business disposal by an 
associate, together with an impairment charge of US$23m in respect of the investment in that associate. The recoverable amount of the investment in 
the associate has been assessed during the year and in light of a favourable trading performance a reversal of the impairment charge of US$23m has 
been recognised.

The gain on disposal, impairment charge and its reversal are reported within non-benchmark items in the Group income statement.

24. Trade and other receivables

(a) Analysis by type and maturity

Trade and unbilled receivables
Credit note provision
Trade receivables – after credit note provision
Contract assets
Trade receivables and contract assets
Loss allowance
Net impaired trade receivables and contract assets
VAT and equivalent taxes recoverable
Prepayments
Contract costs 

As reported in the Group balance sheet:
Current trade and other receivables
Non-current trade and other receivables

2021 
US$m
923 
(19)
904 
151 
1,055 
(23)
1,032 
5 
220 
100 
1,357 

1,197 
160 
1,357 

2020 
US$m
853 
(13)
840 
167 
1,007 
(25)
982 
4 
160 
96 
1,242 

1,078
164
1,242

There is no material difference between the fair value and the book value stated above. Non-current trade and other receivables comprise prepayments, 
contract assets, unbilled receivables and contract costs.

At 31 March 2019, the value of trade and unbilled receivables was US$796m and contract assets was US$129m.

Experian plc Annual Report 2021Financial statements180

24. Trade and other receivables continued

(b) Loss allowance matrix

Not past-due 
Up to three months past-due
Three to six months past-due
Over six months past-due
Trade receivables and contract assets
Loss allowance (note 24(c))
Net trade receivables and contract assets

(c) Movements in the loss allowance

2021

2020

Loss allowance 
US$m
(3)
(2)
(2)
(16)
(23)

Gross carrying 
amount 
US$m
840 
157 
26 
32 
1,055 
(23)
 1,032 

Loss allowance 
US$m
(8)
(3)
(2)
(12)
(25)

Gross carrying 
amount 
US$m
795 
158 
24 
30 
1,007 
(25)
982

At 1 April
(Decrease)/increase in the loss allowance recognised in the Group income statement
Receivables written off in the year as uncollectable
Differences on exchange
At 31 March

(d) Analysis by denomination of currency

2021 
US$m
25 
(1)
(2)
1 
23 

Contract assets

Trade receivables

US dollar
Pound sterling
Brazilian real
Euro
Colombian peso
South African rand
Other

25. Cash and cash equivalents - excluding bank overdrafts

(a) Analysis by nature

Cash at bank and in hand
Short-term investments

2021 
US$m
50 
9 
3 
32 
— 
10 
47 
151 

2020 
US$m
73 
9 
4 
35 
4 
5 
37 
167 

2021 
US$m
499 
142 
117 
55 
13 
7 
48 
881 

2021 
US$m
113 
67 
180 

2020 
US$m
18 
12 
(2)
(3)
25 

2020 
US$m
478 
138 
96 
32 
12 
10 
49 
815 

2020 
US$m
84 
193 
277 

The effective interest rate for cash and cash equivalents held at 31 March 2021 is 0.8% (2020: 1.6%). There is no material difference between the fair 
value and the book value stated above.

(b) Analysis by external credit rating

Counterparty holding of more than US$2m:
A rated
B rated
Counterparty holding of more than US$2m
Counterparty holding of less than US$2m

2021 
US$m

83 
79 
162 
18 
180 

2020 
US$m

221 
37 
258 
19 
277

Notes to the Group financial statements continuedExperian plc Financial statements181

2021

2020

Current 
US$m
187 
30 
110 
583 
389 
244 
1,543 

Non-current 
US$m
— 
— 
— 
4 
114 
41 
159 

Current 
US$m
275 
23 
106 
480 
363 
183 
1,430 

Non-current 
US$m
— 
— 
— 
6 
87 
28 
121 

26. Trade and other payables

(a) Analysis by type and maturity

Trade payables
VAT and other equivalent taxes payable
Social security costs
Accruals
Contract liabilities
Other payables

There is no material difference between the fair value and the book value stated above. Other payables include employee benefits of US$97m  
(2020: US$83m) and deferred and contingent consideration of US$73m (2020: US$34m).

At 31 March 2019, the value of contract liabilities was US$463m.

(b) Analysis by nature

Financial instruments
VAT and other equivalent taxes payable
Social security costs
Amounts within accruals and contract liabilities
Items other than financial instruments

Contractual undiscounted future cash flows in respect of financial instruments are shown in note 32.

27. Borrowings 

(a) Analysis by carrying amounts and fair value

2021 
US$m
607 
30 
110 
955 
1,095 
1,702 

2020 
US$m
572 
23 
106 
850 
979 
1,551 

Current:
Bonds:

£400m 3.50% Euronotes 2021

Commercial paper
Bank overdrafts
Lease obligations (note 29)

Non-current:
Bonds:

£400m 3.50% Euronotes 2021
£400m 2.125% Euronotes 2024
£400m 0.739% Euronotes 2025
€500m 1.375% Euronotes 2026
US$500m 4.25% Notes 2029
US$750m 2.75% Notes 2030
£400m 3.25% Euronotes 2032

Bank loans
Lease obligations (note 29)

Total borrowings

Carrying amount

2021 
US$m

2020 
US$m

Fair value
2021 
US$m

2020 
US$m

562 
25 
10 
58 
655 

— 
567 
551 
618 
500 
738 
562 
2 
144 
3,682 

4,337 

— 
447 
5 
46 
498 

509 
512 
— 
577 
500 
763 
— 
900 
155 
3,916 

4,414 

556 
25 
10 
58 
649 

— 
573 
543 
624 
563 
760 
618 
2 
144 
3,827 

4,476 

— 
447 
5 
46 
498 

507 
500 
— 
556 
574 
718 
— 
900 
155 
3,910 

4,408

The effective interest rates for bonds approximate to the coupon rates indicated above. Other than lease obligations, borrowings are unsecured. Further 
information on the methodology used in determining fair values is given in note 31.

Experian plc Annual Report 2021Financial statements182

27. Borrowings continued

(b) Analysis by maturity

Less than one year
One to two years
Two to three years
Three to four years
Four to five years
Over five years

(c) Analysis by currency

US dollar
Pound sterling
Euro
Other

2021 
US$m
655 
49 
35 
589 
564 
2,445 
4,337 

2021 
US$m
3,599 
545 
95 
98 
4,337 

2020 
US$m
498 
1,300 
185 
25 
527 
1,879 
4,414 

2020 
US$m
3,545 
722 
75 
72 
4,414 

The above analysis takes account of the effect of cross-currency swaps and forward foreign exchange contracts and reflects the way in which the Group 
manages its exposures. 

(d) Undrawn committed bank borrowing facilities

Facilities expiring in:
Less than one year
One to two years
Two to three years
Three to four years
Four to five years

2021 
US$m

— 
400 
300 
— 
1,950 
2,650 

2020 
US$m

75 
— 
150 
— 
1,950 
2,175 

These facilities are at variable interest rates and are in place for general corporate purposes, including the financing of acquisitions and the refinancing 
of other borrowings. 

(e) Covenants and leverage ratio
There is one financial covenant in connection with the borrowing facilities. Benchmark EBIT must exceed three times net interest expense before 
financing fair value remeasurements. The calculation of the financial covenant excludes the effects of IFRS 16. The Group monitors this, and the Net debt 
to Benchmark EBITDA leverage ratio, and has complied with this covenant throughout the year.

28. Net debt (non-GAAP measure)

(a) Analysis by nature

Cash and cash equivalents (net of overdrafts)
Debt due within one year – commercial paper
Debt due within one year – bonds and notes
Debt due after more than one year – bonds and notes
Debt due after more than one year – bank loans
Derivatives hedging loans and borrowings

2021 
US$m
170 
(25)
(554)
(3,526)
(2)
111 
(3,826)

2020 
US$m
272 
(447)
— 
(2,858)
(900)
35 
(3,898)

Notes to the Group financial statements continuedExperian plc Financial statements28. Net debt (non-GAAP measure) continued

(b) Analysis by balance sheet caption

Cash and cash equivalents
Current borrowings
Non-current borrowings
Borrowings
Total of Group balance sheet line items
Lease obligations reported within borrowings excluded from Net debt 
Accrued interest reported within borrowings excluded from Net debt
Derivatives reported within Other financial assets
Derivatives reported within Other financial liabilities

(c) Analysis of movements in Net debt

At 1 April 2020
Cash flow
Borrowings cash flow
Reclassification of borrowings 
Net interest paid
Movement on accrued interest
Net cash flow
Non-cash lease obligation additions
Net share purchases
Additions through business combinations
Fair value gains
Exchange and other movements1
At 31 March 2021

Derivatives 
hedging 
loans and 
borrowings 
US$m
35 
(54)
— 
— 
— 
— 
(54)
— 
— 
— 
10 
120 
111 

Current 
borrowings 
US$m
(498)
66 
424 
(558)
— 
(1)
(69)
(19)
— 
(3)
3 
(69)
(655)

Non-current 
borrowings 
US$m
(3,916)
— 
(98)
558 
— 
(14)
446 
(38)
— 
(16)
31 
(189)
(3,682)

1   Exchange and other movements include US$8m in respect of lease obligation disposals.

At 1 April 2019
Cash flow
Borrowings cash flow
Reclassification of borrowings 
Net interest paid
Movement on accrued interest
Net cash flow
Non-cash lease obligation additions
Net share purchases
Fair value gains/(losses)
Exchange and other movements
At 31 March 2020

Derivatives 
hedging  
loans and 
borrowings 
US$m
(119)
169 
— 
— 
— 
— 
169 
— 
— 
14 
(29)
35 

Current 
borrowings 
US$m
(910)
30 
284 
100 
— 
4 
418 
(20)
— 
31 
(17)
(498)

Non-current 
borrowings 
US$m
(2,618)
33 
(1,250)
(100)
— 
13 
(1,304)
(26)
— 
(44)
76 
(3,916)

2021 
US$m
180 
(655)
(3,682)
(4,337)
(4,157)
202 
18 
117 
(6)
(3,826)

Liabilities 
from 
financing 
activities 
US$m
(4,379)
12 
326 
— 
— 
(15)
323 
(57)
— 
(19)
44 
(138)
(4,226)

Liabilities 
from 
financing 
activities 
US$m
(3,647)
232 
(966)
— 
— 
17 
(717)
(46)
— 
1 
30 
(4,379)

Lease 
obligations 
US$m
201 
(66)
— 
— 
— 
— 
(66)
57 
— 
4 
— 
6 
202 

Lease 
obligations 
US$m
217 
(63)
— 
— 
— 
— 
(63)
46 
— 
— 
1 
201 

Accrued 
interest 
US$m
3 
— 
— 
— 
— 
15 
15 
— 
— 
— 
— 
— 
18 

Cash  
and cash 
equivalents 
US$m
277 
(220)
— 
— 
115 
— 
(105)
— 
19 
— 
— 
(11)
180 

Accrued 
interest 
US$m
19 
— 
— 
— 
— 
(17)
(17)
— 
— 
— 
1 
3 

Cash  
and cash 
equivalents 
US$m
149 
480 
— 
— 
(152)
— 
328 
— 
(188)
— 
(12)
277 

183

2020 
US$m
277 
(498)
(3,916)
(4,414)
(4,137)
201 
3 
52 
(17)
(3,898)

Net debt 
US$m
(3,898)
(274)
326 
— 
115 
— 
167 
— 
19 
(15)
44 
(143)
(3,826)

Net debt 
US$m
(3,262)
649 
(966)
— 
(152)
— 
(469)
— 
(188)
1 
20 
(3,898)

Experian plc Annual Report 2021Financial statements184

29. Leases
The Group’s lease portfolio consists of 35 (2020: 33) significant property leases across the countries in which we operate. In addition, we lease 
approximately 121 (2020: 190) smaller properties, 700 (2020: 800) motor vehicles, and a small number of hardware assets. The average remaining lease 
term is 4.5 years (2020: 5.5 years) for significant property leases, 1.3 years (2020: 1.3 years) for other minor property leases and 2.0 years (2020: 1.7 
years) for motor vehicles and plant and equipment. Extension and termination options are included within a number of property and equipment leases 
across the Group. These are used to maximise operational flexibility in terms of managing assets and lease exposures. The majority of extension and 
termination options are exercisable only by the Group and not by the respective lessor. 

(a) Amounts recognised in the Group balance sheet

Right-of-use assets:
Land and buildings
Motor vehicles
Plant and equipment
At 31 March

Lease obligations:
Current
Non-current
At 31 March

Notes

2021 
US$m

2020 
US$m

22
22
22

27
27

133
12
27
172

58
144
202

161 
10 
18 
189 

46 
155 
201 

During the year the Group derecognised right-of-use assets of US$13m due to sublease arrangements in North America. The lease receivable held in 
relation to subleases at 31 March 2021 was US$13m (2020: US$nil), of which US$11m falls due after more than one year.

Lease payments are discounted using the interest rate implicit in the lease. If that rate cannot be readily determined, which is generally the case for 
leases in the Group, the incremental borrowing rate is used. The incremental borrowing rate is unique to each country and class of assets therein and is 
based on the Group’s cost of debt, adjusted for factors specific to individual lessees and their borrowing capacity. 

The Group is exposed to potential future increases in variable lease payments based on an index or a rate, which are not included in the lease obligation 
until they take effect.

(b) Maturity of lease obligations – contractual undiscounted cash flows

Less than one year
One to two years
Two to three years
Three to four years
Four to five years
Over five years
Total undiscounted lease obligations at 31 March

(c) Amounts recognised in the Group income statement

Depreciation charge for right-of-use assets:
Land and buildings
Motor vehicles
Plant and equipment
Total depreciation charge for right-of-use assets
Interest expense
Expense relating to the lease of low-value assets 
Total

We had no material sublease income in the current or prior year.

2021 
US$m
58 
54 
40 
25 
16 
37 
230 

2021 
US$m

40
6
9
55
10
8
73

2020 
US$m
54 
49 
39 
28 
17 
46 
233

2020 
US$m

40 
6 
8 
54 
10 
9 
73

Notes

22
22
22

15

(d) Amounts recognised in the Group cash flow statement
During the year lease payments of US$66m (2020: US$63m) comprised US$56m (2020: US$55m) for repayments of principal and US$10m (2020: 
US$8m) for payments of interest.

Notes to the Group financial statements continuedExperian plc Financial statements185

29. Leases continued

(e) Lease commitments
The Group’s commitments for lease agreements where the term has not yet commenced total US$1m (2020: US$7m); such amounts are not recognised 
as lease obligations or right-of-use assets. 

30. Financial assets and liabilities

(a) Financial assets revalued through OCI

Cash flow hedge of borrowings (cross-currency swaps)
Listed investments
Trade investments

2021
Non-current 
US$m
37 
44 
164 
245 

Current 
US$m
— 
— 
— 
— 

Total 
US$m
37 
44 
164 
245 

2020
Non-current 
US$m
— 
32 
139 
171 

Current 
US$m
— 
— 
— 
— 

Total 
US$m
— 
32 
139 
171 

Listed investments are held in the UK to secure certain unfunded pension arrangements (note 34(b)).

(b) Other financial assets and liabilities
(i) Summary

Assets
Financial assets held at amortised cost
Derivative financial instruments:
Fair value hedge of borrowings (cross-currency swaps)
Fair value hedge of borrowings (interest rate swaps)
Derivatives used for hedging
Non-hedging derivatives (equity swaps)
Non-hedging derivatives (foreign exchange contracts)
Non-hedging derivatives (interest rate swaps)
Other financial assets at fair value through profit or loss
Assets at fair value through profit or loss
Total other financial assets

Total other financial assets comprise:
Loans and receivables
Derivative financial instruments
Convertible loan notes

Liabilities
Derivative financial instruments:
Fair value hedge of borrowings (cross-currency swaps)
Derivatives used for hedging 
Non-hedging derivatives (equity swaps)
Non-hedging derivatives (foreign exchange contracts)
Non-hedging derivatives (interest rate swaps)
Derivative financial instruments1
Options in respect of non-controlling interests
Total other financial liabilities

1  Derivative financial liabilities are valued at FVPL.

2021
Non-current 
US$m
103 

Current 
US$m
— 

Total 
US$m
103 

2020
Non-current 
US$m
94 

Current 
US$m
— 

Total 
US$m
94 

— 
5 
5 
— 
6 
9 
— 
20 
20 

— 
20 
— 
20 

81 
— 
81 
— 
— 
27 
12 
120 
223 

103 
108 
12 
223 

81 
5 
86 
— 
6 
36 
12 
140 
243 

103 
128 
12 
243 

— 
— 
— 
2 
15 
— 
— 
17 
17 

— 
17 
— 
17 

10 
35 
45 
— 
— 
58 
26 
129 
223 

94 
103 
26 
223 

2021
Non-current 
US$m

Current 
US$m

Total  
US$m

Current 
US$m

2020
Non-current 
US$m

— 
— 
— 
6 
2 
8 
7 
15 

— 
— 
2 
— 
64 
66 
213 
279 

— 
— 
2 
6 
66 
74 
220 
294 

— 
— 
— 
8 
2 
10 
13 
23 

6 
6 
1 
— 
100 
107 
— 
107 

10 
35 
45 
2 
15 
58 
26 
146 
240 

94 
120 
26 
240 

Total 
US$m

6 
6 
1 
8 
102 
117 
13 
130 

Amounts recognised in the Group income statement in connection with the Group’s hedging instruments are disclosed in note 15. There is no material 
difference between the fair values and the book values stated above. 

Financial assets held at amortised cost principally comprise amounts due following the disposal of businesses and include accrued interest. Other financial 
assets at fair value through profit or loss comprise convertible loan notes purchased when acquiring interests in associates and trade investments.

Experian plc Annual Report 2021Financial statements186

30. Financial assets and liabilities continued
(ii) Fair value and notional principal amounts of derivative financial instruments

Cross-currency swaps
Interest rate swaps
Equity swaps
Foreign exchange contracts

2021

2020

Assets

Liabilities

Assets

Liabilities

Fair value 
US$m
118 
41 
— 
6 
165 

Notional 
US$m
1,413 
1,201 
— 
508 
3,122 

Fair value 
US$m
— 
66 
2 
6 
74 

Notional 
US$m
— 
1,563 
22 
545 
2,130 

Fair value 
US$m
10 
93 
2 
15 
120 

Notional 
US$m
504 
1,046 
12 
286 
1,848 

Fair value 
US$m
6 
102 
1 
8 
117 

Notional 
US$m
395 
2,097 
8 
198 
2,698 

Notional principal amounts are the amount of principal underlying the contracts at the reporting dates.

(iii) Offsetting derivative financial assets and liabilities held with the same counterparty

Reported in the Group balance sheet
Related amounts not offset in the Group balance sheet
Net amount

Assets

2021 
US$m
165 
(60)
105 

2020 
US$m
120 
(70)
50 

Liabilities

2021 
US$m
74 
(60)
14 

2020 
US$m
117 
(70)
47 

There are no amounts offset within the assets and liabilities reported in the Group balance sheet. 

(c) Hedge accounting 
(i) Fair value and cash flow hedges
We use interest rate swaps to hedge the interest rate risk arising on fixed rate borrowings, and cross-currency swaps to hedge the currency and interest 
rate risk arising on foreign currency fixed rate borrowings. Our risk management strategy for interest rate risk and currency risk is outlined in note 7. 

We determine the existence of an economic relationship between the hedging instruments and hedged items by comparing the currency, reference 
interest rates, duration, repricing and maturity dates and the notional amounts of the hedging instruments to those of the hedged items.

We have established a hedge ratio of 1:1 for the hedging relationships as the underlying risk of interest rate swaps and cross-currency swaps is identical 
to the hedged risk components.

The main sources of ineffectiveness in the hedge accounting relationships arise from:

  The application of different interest rate curves to discount the cash flows of the hedged item and those of the hedging instrument.

  Differences in timing of cash flows of the hedged item and hedging instrument.

  The different impact of the counterparties’ credit risk on the fair value movements of the hedging instrument compared to the hedged item.

(ii) Analysis of hedging instruments
The Group held the following instruments to hedge exposures to changes in foreign currency and interest rates.

At 31 March 2021
Fair value hedges
Interest rate risk
Interest rate swaps:

Notional amount (US$m)
Weighted average fixed interest rate

Cross-currency swaps:

Notional amount (US$m)
Weighted average fixed interest rate

Foreign currency risk
Cross-currency swaps:

Notional amount (US$m)
EUR:USD forward contract rate
GBP:USD forward contract rate

Cash flow hedge
Foreign currency risk
Cross-currency swaps:

Notional amount (US$m)
GBP:USD forward contract rate

Less than  
one year

 One to  
two years

Two to  
three years

Three to  
four years

Four to  
five years

Over  
five years

Maturity

207 
3.50%

— 
— 

— 
— 
— 

—
—

— 
— 

— 
— 

— 
— 
— 

—
—

— 
— 

— 
— 

— 
— 
— 

—
—

— 
— 

395 
2.13%

395 
— 
1.32 

— 
— 

— 
— 

— 
— 
— 

—
—

515
1.29

300 
1.66%

504 
1.38%

504 
1.12 
— 

—
—

Notes to the Group financial statements continuedExperian plc Financial statements187

30. Financial assets and liabilities continued
(ii) Analysis of hedging instruments continued

At 31 March 2020
Fair value hedges
Interest rate risk
Interest rate swaps:

Notional amount (US$m)
Weighted average fixed interest rate

Cross-currency swaps:

Notional amount (US$m)
Weighted average fixed interest rate

Foreign currency risk
Cross-currency swaps:

Notional amount (US$m)
EUR:USD forward contract rate
GBP:USD forward contract rate

(d) Impact of hedging instruments

Less than  
one year

 One to  
two years

Two to  
three years

Three to  
four years

Four to  
five years

Over  
five years

Maturity

— 
— 

— 
— 

— 
— 
— 

186 
3.50%

— 
— 

— 
— 
— 

— 
— 

— 
— 

— 
— 
— 

— 
— 

395 
2.13%

395 
— 
1.32 

300 
1.66%

504 
1.38%

504 
1.12 
—

— 
— 

— 
— 

— 
— 
— 

2021

Fair value hedges
Interest rate risk
Interest rate swaps
Cross-currency swaps

Foreign exchange risk
Cross-currency swaps

Cash flow hedge
Foreign exchange risk
Cross-currency swaps

Fair value hedges
Interest rate risk
Interest rate swaps
Cross-currency swaps

Foreign exchange risk
Cross-currency swaps

Notional amount 
of hedging 
instrument 
US$m

Carrying amount of  
hedging instrument

Assets
US$m

Liabilities
US$m

Changes in fair 
value used for 
calculating hedge 
ineffectiveness 
(Note 15(c)) 
US$m

507 
899 

899 

5 
81 

81 

515

37

2020

— 
— 

— 

—

31 
10 

(85)

(35)

Notional amount  
of hedging 
instrument 
US$m

Carrying amount of  
hedging instrument

Assets 
US$m

Liabilities 
US$m

Changes in fair 
value used for 
calculating hedge 
ineffectiveness 
(Note 15(c)) 
US$m

486 
899 

899 

35 
10 

10 

— 
(6)

(6)

(26)
3 

30 

Interest rate swaps are reported within Other financial assets, and cross-currency swaps are reported within Other financial assets and Other financial 
liabilities in the Group balance sheet.

Experian plc Annual Report 2021Financial statements188

30. Financial assets and liabilities continued

(e) Impact of hedged items

2021

Accumulated 
amount of fair 
value hedge 
adjustments 
included in  
the carrying 
amount of the 
hedged item

Carrying amount 
of hedged item

Liabilities

US$m

US$m

2020

Accumulated 
amount of fair 
value hedge 
adjustments 
included in  
the carrying 
amount of the 
hedged item

Carrying amount 
of hedged item

Liabilities

US$m

US$m

Changes in fair 
value used for 
calculating hedge 
ineffectiveness 
(Note 15(c)) 
US$m

Changes in fair 
value used for 
calculating hedge 
ineffectiveness 
(Note 15(c)) 
US$m

(1,494)

(987)

40 

43 

(35)

81 

(1,424)

(910)

70 

(34)

12 

(28)

(551)

n/a

35

— 

n/a

— 

Fair value hedges
Interest rate risk
Borrowings
Foreign exchange risk
Borrowings

Cash flow hedge
Foreign exchange risk
Borrowings

The hedging reserve at 31 March 2021 includes US$2m (2020: US$nil) in respect of the cash flow hedge. Borrowings are reported within Borrowings in 
the Group balance sheet.

(f) Impact of hedge ineffectiveness

Fair value hedges (Note 15(c))
Interest rate risk
Foreign exchange risk
Gains/(losses) on items in hedging relationships – hedge ineffectiveness

Hedge ineffectiveness is reported within Net finance costs in the Group income statement.

(g) Analysis by valuation method for put options and items measured at fair value

2021 
US$m
6 
(4)
2

2020 
US$m
(11)
2 
(9)

Financial assets:
Derivatives used for hedging
Non-hedging derivatives
Other financial assets at fair value through profit or loss
Financial assets at fair value through profit or loss (note 30(b))
Derivatives used for hedging
Listed and trade investments
Financial assets revalued through OCI (note 30(a))

Financial liabilities:
Derivatives used for hedging
Non-hedging derivatives
Put options
Other liabilities at fair value through profit or loss

Net financial assets/(liabilities)

2021

2020

Level 1 
US$m

Level 2 
US$m

Level 3 
US$m

Total 
US$m

Level 1 
US$m

Level 2 
US$m

Level 3 
US$m

Total  
US$m

— 
— 
— 
— 
— 
44 
44 
44 

— 
— 
—
— 
— 
44 

86 
42 
— 
128 
37 
— 
37 
165 

— 
(74)
—
— 
(74)
91 

— 
— 
12 
12 
— 
164 
164 
176 

— 
— 
(220)
(66)
(286)
(110)

86 
42 
12 
140 
37 
208 
245 
385 

— 
(74)
(220
(66)
(360)
25 

— 
— 
— 
— 
— 
32 
32 
32 

— 
— 
—
— 
— 
32 

45 
75 
— 
120 
— 
— 
— 
120 

(6)
(111)
—
— 
(117)
3 

— 
— 
26 
26 
— 
139 
139 
165 

— 
— 
(13)
(29)
(42)
123 

45 
75 
26 
146 
— 
171 
171 
317 

(6)
(111)
(13)
(29)
(159)
158 

Notes to the Group financial statements continuedExperian plc Financial statements189

30. Financial assets and liabilities continued

(g) Analysis by valuation method for put options and items measured at fair value continued

The analysis by level is a requirement of IFRS 13 and the definitions are summarised here for completeness:

  assets and liabilities whose valuations are based on unadjusted quoted prices in active markets for identical assets and liabilities are classified as 
Level 1;

  assets and liabilities which are not traded in an active market, and whose valuations are derived from available market data that is observable for the 
asset or liability, are classified as Level 2; and 

  assets and liabilities whose valuations are derived from inputs not based on observable market data are classified as Level 3.

Level 3 items principally comprise minority shareholdings in unlisted businesses, trade investments, contingent consideration and put options 
associated with corporate transactions. 

Unlisted equity investments, initially measured at cost, are revalued where sufficient indicators are identified that a change in the fair value has occurred. 
The inputs to any subsequent valuations are based on a combination of observable evidence from external transactions in the investee’s equity and 
estimated discounted cash flows that will arise from the investment. Valuations of material contingent consideration and put options associated with 
corporate transactions, are based on Monte Carlo simulations using the most recent management expectations of relevant business performance, 
reflecting the different contractual arrangements in place. 

There would be no material effect on the amounts stated from any reasonably possible change in such inputs at 31 March 2021. 

(h) Analysis of movements in Level 3 financial assets/(liabilities)

Year ended 31 March 2021

Year ended 31 March 2020

Financial 
assets 
revalued 
through 
OCI 
US$m
139 
24 
— 
— 

Other 
financial 
assets  
at FVPL 
US$m
26 
7 
(24)
— 

Contingent 
consideration 
US$m
(29)
(33)
— 
— 

— 

— 
— 

1 
— 
164 

— 

3 
— 

— 
— 
12 

(1)

— 
— 

(3)
— 
(66)

Put 
options 
US$m
(13)
(208)
— 
— 

— 

13 
— 

(12)
— 
(220)

Total 
US$m
123 
(210)
(24)
— 

(1)

16 
— 

(14)
— 
(110)

Financial 
assets 
revalued 
through 
OCI 
US$m
67 
74 
— 
— 

Other 
financial 
assets  
at FVPL 
US$m
— 
21 
— 
— 

Contingent 
consideration 
US$m
(27)
(34)
— 
25 

Put 
options 
US$m
(17)
— 
— 
— 

— 

— 
(2)

— 
— 
139 

— 

— 
— 

— 
5 
26 

4 

— 
— 

3 
— 
(29)

— 

2 
— 

2 
— 
(13)

Total 
US$m
23 
61 
— 
25 

4 

2 
(2)

5 
5 
123 

At 1 April
Additions1,2
Disposals
Settlement of contingent consideration
Adjustment to the fair value of contingent 
consideration
Valuation gains recognised  
in the Group income statement3
Valuation losses recognised in OCI
Currency translation gains/(losses)  
recognised directly in OCI
Other
At 31 March

1   Additions to put options, in the year ended 31 March 2021, comprised US$201m in respect of the acquisition of Arvato Risk Management, and US$7m in respect of the acquisition of 

Brain Soluções de Tecnologia Digital Ltda (note 41(a)).

2   Additions to contingent consideration comprised US$33m (2020: US$29m) in respect of acquisitions and US$nil (2020: US$5m) for transactions in respect of non-controlling interests. 

3   Movements in the present value of expected future payments of put options are unrealised and are recognised in financing fair value remeasurements in the Group income statement.

Experian plc Annual Report 2021Financial statements190

31. Fair value methodology
Information in respect of the carrying amounts and the fair value of borrowings is included in note 27(a). There are no material differences between the 
carrying value of the Group’s other financial assets and liabilities not measured at fair value and their estimated fair values. The following assumptions 
and methods are used to estimate the fair values:

  the fair values of receivables, payables and cash and cash equivalents are considered to approximate to the carrying amounts;

  the fair values of short-term borrowings, other than bonds, are considered to approximate to the carrying amounts due to the short maturity terms of 
such instruments;

  the fair value of that portion of bonds carried at amortised cost is based on quoted market prices, employing a valuation methodology falling within 
Level 1 of the IFRS 13 fair value hierarchy;

  the fair values of long-term variable rate bank loans and lease obligations are considered to approximate to the carrying amount; and

  the fair values of other financial assets and liabilities are calculated based on a discounted cash flow analysis, using a valuation methodology falling 
within Level 2 of the IFRS 13 fair value hierarchy.

32. Contractual undiscounted future cash flows for financial liabilities

At 31 March 2021
Borrowings 
Net settled derivative financial instruments – interest rate swaps
Gross settled derivative financial instruments:
Outflows for derivative contracts
Inflows for derivative contracts
Gross settled derivative financial instruments
Options in respect of acquisitions and non-controlling interests
Trade and other payables 
Cash outflows

At 31 March 2020
Borrowings
Net settled derivative financial instruments – interest rate swaps
Gross settled derivative financial instruments:
Outflows for derivative contracts
Inflows for derivative contracts
Gross settled derivative financial instruments
Options in respect of non-controlling interests
Trade and other payables 
Cash outflows

Less than 
one year 
US$m
749 
28 

One to  
two years 
US$m
138 
26 

Two to  
three years 
US$m
124 
19 

Three to  
four years 
US$m
660 
11 

Four to  
five years 
US$m
639 
8 

Over  
five years 
US$m
2,704 
6 

545 
(539)
6 
7 
562 
1,352 

— 
— 
— 
— 
43 
207 

— 
— 
— 
— 
— 
143 

— 
— 
— 
— 
— 
671 

— 
— 
— 
11 
— 
658 

— 
— 
— 
202 
2 
2,914 

Less than  
one year 
US$m
583 
11 

One to  
two years 
US$m
1,372 
11 

Two to  
three years 
US$m
249 
11 

Three to  
four years 
US$m
88 
9 

Four to  
five years 
US$m
573 
6 

Over  
five years 
US$m
2,047 
6 

207 
(199)
8 
13 
538 
1,153 

9 
(8)
1 
— 
30 
1,414 

9 
(8)
1 
— 
— 
261 

9 
(8)
1 
— 
— 
98 

400 
(380)
20 
— 
1 
600 

— 
— 
— 
— 
3 
2,056 

Total 
US$m
5,014 
98 

545 
(539)
6 
220 
607 
5,945 

Total 
US$m
4,912 
54 

634 
(603)
31 
13 
572 
5,582 

The table above analyses financial liabilities into maturity groupings, based on the period from the balance sheet date to the contractual maturity date. 
As the amounts disclosed are the contractual undiscounted cash flows, they differ from the carrying values and fair values. Contractual undiscounted 
future cash outflows for derivative financial liabilities in total amount to US$104m (2020: US$85m).

Notes to the Group financial statements continuedExperian plc Financial statements33. Share incentive plans 

(a) Cost of share-based compensation

Share awards
Share options
Expense recognised (all equity-settled)
Charge for associated social security obligations
Total expense recognised in the Group income statement

191

2021 
US$m
99 
7 
106 
5 
111 

2020 
US$m
78 
5 
83 
5 
88 

The Group has a number of equity-settled, share-based employee incentive plans. Further information on share award arrangements is given in note 
33(b). As the numbers of share options granted or outstanding and the related charge to the Group income statement are not significant, no further 
disclosures are included in these financial statements.

(b) Share awards
(i) Summary of arrangements and performance conditions
There are three plans under which share awards are currently granted – the two Experian Co-investment Plans (the CIP) and the Experian Performance 
Share Plan (the PSP). Awards typically take the form of a grant of free shares which vest over a service period of three years, with a maximum term 
generally of the same length, and are settled by share distribution. The assumption at grant date for employee departures prior to vesting is 20% for 
certain unconditional awards, which are only made under the PSP. Other details in respect of conditional awards are given below.

During the year ended 31 March 2021, a one-off award was made under the PSP to employees who are not eligible to participate in existing share award 
schemes. These awards had no service or performance conditions attached and vested immediately. Participants who hold the shares received for three 
years will be entitled to receive two matching shares for each share they originally received. The grant date assumption is that 30% of these matching 
awards will not vest.

CIP
For the purposes of IFRS 2, the grant date for these plans is the start of the financial year in which performance is assessed. This is before the number 
of shares to be awarded is determined but the underlying value of the award is known, subject to the outcome of the performance condition. The value of 
awarded shares reflects the performance outcome assumed at the date of their issue to participants and is recognised over a four-year period. 

The range of performance conditions for awards under these plans is set out below. The Profit performance condition requires Benchmark PBT per 
share growth at the stated percentages over a three-year period for the awards made in year ended 31 March 2019. The profit condition for awards 
made in the years ended 31 March 2021 and 31 March 2020 require adjusted Benchmark EPS growth at the stated percentages over a three-year 
period. The cumulative Benchmark operating cash flow performance condition (the ‘Cash flow condition’) is based on cumulative Benchmark operating 
cash flow over a three-year period. The period of assessment commences at the beginning of the financial year of grant. These are not market-based 
performance conditions as defined by IFRS 2.

PSP
The range of Profit performance conditions for conditional awards under this plan is the same as those for the CIP described above. For the years ended 
31 March 2021 and 31 March 2020 there is an additional Return on Capital Employed condition (‘ROCE condition’). This condition requires average ROCE 
over the period at the percentages stated below. Both these conditions are not market-based performance conditions as defined by IFRS 2 and are also 
measured over a three-year period commencing at the beginning of the financial year of grant. 

The TSR performance condition is considered a market-based performance condition as defined by IFRS 2. In valuing the awarded shares, TSR is 
evaluated using a Monte Carlo simulation, with historic volatilities and correlations for comparator companies measured over the three-year period 
preceding valuation and an implied volatility for Experian plc ordinary shares.

Experian plc Annual Report 2021Financial statements192

33. Share incentive plans continued
(i) Summary of arrangements and performance conditions continued
Year ended

 31 March 2021

31 March 2020

 31 March 2019

Profit condition:
Measure

Proportion of awards subject to condition
Minimum payout requirement
Target payout requirement
Maximum payout requirement
Assumed outcome at grant date
Cash flow condition:
Proportion of awards subject to condition
Minimum payout requirement
Target payout requirement
Maximum payout requirement
Assumed outcome at grant date
ROCE condition:
Proportion of awards subject to condition
Minimum payout requirement
Target payout requirement
Maximum payout requirement
Assumed outcome at grant date
TSR condition:
Proportion of awards subject to condition
Assumed outcome at grant date

CIP

PSP

CIP

PSP

CIP

PSP

Adjusted 
Benchmark EPS
50%
3% per annum
4% per annum
7% per annum
77.8%

Adjusted 
Benchmark EPS
50%
3% per annum
4% per annum
7% per annum
77.8%

Adjusted 
Benchmark EPS
50%
5% per annum
6% per annum
9% per annum
66.7%

Adjusted 
Benchmark EPS
50%
5% per annum
6% per annum
9% per annum
66.7%

Benchmark PBT 
per share
50%
5% per annum
6% per annum
9% per annum
66.7%

Benchmark PBT 
per share
75%
5% per annum
6% per annum
9% per annum
66.7%

50%
US$3.7bn
US$3.8bn
US$4.1bn
77.8%

—
—
—
—
—

50%
US$3.7bn
US$3.8bn
US$4.1bn
77.2%

—
—
—
—
—

50%
—
US$3.7bn
US$4.1bn
66.4%

—
25%
— 14.5% per annum
— 15.4% per annum
— 16.0% per annum
83%
—

—
—

25%
61.8%

—
25%
— 14.5% per annum
— 15.4% per annum
— 16.0% per annum
75%
—

—
—

25%
61.8%

—
—
—
—
—

—
—

—
—
—
—
—

—
—
—
—
—

25%
27.8%

(ii) Information on share grant valuations
Share grants are valued by reference to the market price on the day of award, with no modification for dividend distributions or other factors, as 
participants are entitled to dividend distributions on awarded shares. Market-based performance conditions are included in the fair value measurement 
on the grant date and are not revised for actual performance. Awards granted in the year ended 31 March 2021 had a weighted average fair value per 
share of £26.84 (2020: £23.45).

(iii) Share awards outstanding

At 1 April 
Grants
Forfeitures
Lapse of awards
Vesting
At 31 March 

Analysis by plan:
CIP
PSP – conditional awards
PSP – unconditional awards
At 31 March 

2021 
million
12.2 
4.1 
(0.5)
(0.3)
(4.6)
10.9 

3.5 
3.0 
4.4 
10.9 

2020 
million
13.7 
4.3 
(0.7)
(0.3)
(4.8)
12.2 

4.2 
3.4 
4.6 
12.2

Notes to the Group financial statements continuedExperian plc Financial statements193

34. Post-employment benefit plans and related risks
An overview of the Group’s post-employment benefit plans and the related risks is given below. The additional information required by IAS 19, which 
relates only to the Group’s defined benefit pension plans and post-employment medical benefits obligations, is set out in note 35. 

(a) Funded pension plans
The Group’s principal defined benefit plan is the Experian Pension Scheme, which provides benefits for certain UK employees. The plan was closed to 
new entrants in 2009. It is intended that it will close to the accrual of new benefits from 1 April 2022, at which point all UK employees will be offered 
membership of the Group’s UK defined contribution plan. This is currently under consultation with the active members of the plan with the outcome 
expected to be determined no later than 1 September 2021.

The Experian Pension Scheme has rules which specify the benefits to be paid, with the level of pension benefit that an employee will receive on 
retirement dependent on age, length of service and salary. As at 31 March 2021, there were 95 (2020: 110) active members of this plan, 1,309  
(2020: 1,363) deferred members and 2,494 (2020: 2,596) pensioner members. 

The Group provides a defined contribution plan, the Experian Retirement Savings Plan, to other eligible UK employees. Under this plan, employee and 
employer contributions are paid by the Group into an independently administered fund, which is used to fund member pensions at retirement. As at 31 
March 2021, there were 3,080 active members of this plan (2020: 3,128). 

Both UK plans are governed by trust deeds, which ensure that their finances and governance are independent from those of the Group. Trustees are 
responsible for overseeing the investments and funding of the plans and plan administration. The UK pensions environment is regulated by The 
Pensions Regulator whose statutory objectives and regulatory powers are described on its website at www.thepensionsregulator.gov.uk. 

A full actuarial funding valuation of the Experian Pension Scheme is carried out every three years, with interim reviews in the intervening years. The 
latest full valuation was carried out as at 31 March 2019 by independent qualified actuaries Mercer Limited, using the projected unit credit method and 
there was a small funding surplus. The next full valuation will be carried out as at 31 March 2022.

Employees in the USA, Brazil and South Africa have the option to join local defined contribution plans and, as at 31 March 2021, there were 4,455 (2020: 
4,368) active members in the USA, 1,100 (2020: 1,256) in Brazil and 485 (2020: 556) in South Africa. There are no other material funded pension 
arrangements.

(b) Unfunded pension arrangements
The Group’s unfunded pension arrangements are designed to ensure that certain directors and senior managers who are affected by the earnings cap, 
which was introduced by the UK government some years ago to set a ceiling on the amount of benefits that could be paid by defined benefit pension 
plans, are placed in broadly the same position as those who are not. There are also unfunded arrangements for certain former directors and employees 
of Experian Finance plc and Experian Limited. Certain of these unfunded arrangements in the UK have been secured by the grant to an independent 
trustee of charges over an independently managed portfolio of marketable securities owned by the Group and reported as financial assets revalued 
through OCI (note 30(a)).

(c) Post-employment medical benefits
The Group operates a plan which provides post-employment medical benefits to certain retired employees and their dependant relatives. This plan 
relates to former employees in the UK and, under it, the Group has undertaken to meet the cost of post-employment medical benefits for all eligible 
former employees who retired prior to 1 April 1994 and their dependants. 

(d) Related risks
Through its defined benefit pension plans and post-employment medical benefits plan, the Group is exposed to a number of risks that are inherent in 
such plans and arrangements, which can be summarised as follows: 

  asset value volatility, with the associated impact on the assets held in connection with the funding of pension obligations and the related cash flows;

  changes in bond yields, with any reduction resulting in an increase in the present value of pension obligations, mitigated by an increase in the value of 
plan assets;

  inflation, as pension obligations are generally linked to inflation and the prevailing rate of inflation experienced for medical benefits is typically higher 
than other inflation measures in the UK; and

  life expectancy, as pension and medical benefits are generally provided for the life of beneficiaries and their dependants.

There are no unusual, entity-specific or plan-specific risks, and no significant concentrations of risk.

Experian plc Annual Report 2021Financial statements194

35. Post-employment benefits – IAS 19 information

(a) Post-employment benefit amounts recognised in the Group financial statements
(i) Balance sheet assets/(obligations)

Retirement benefit assets/(obligations) – funded defined benefit plans:
Fair value of funded plans’ assets
Present value of funded plans’ obligations
Assets in the Group balance sheet for funded defined benefit pensions

Obligations for unfunded post-employment benefits:
Present value of defined benefit pensions – unfunded plans
Present value of post-employment medical benefits
Liabilities in the Group balance sheet
Net post-employment benefit assets

2021 
US$m

1,274 
(1,172)
102 

(51)
(4)
(55)
47 

2020 
US$m

1,023 
(940)
83 

(44)
(4)
(48)
35 

Pension assets are deemed to be recoverable and there are no adjustments in respect of minimum funding requirements as, under the Experian 
Pension Scheme rules, future economic benefits are available to the Group in the form of reductions in future contributions or refunds of surplus.

(ii) Income statement charge

By nature of expense:
Current service cost
Administration expenses
Charge within labour costs and operating profit
Interest income
Total net charge to the Group income statement

2021 
US$m

2020 
US$m

4 
2 
6 
(1)
5 

6 
2 
8 
— 
8 

The income statement charge and the remeasurement recognised in the Statement of comprehensive income relate to defined benefit plans. 

In the year ended 31 March 2019, we recognised a past service cost in respect of Guaranteed Minimum Pension equalisation of US$4m. The amount of 
any additional liability resulting from the UK High Court ruling on 20 November 2020 on historic transfers is not anticipated to be material to the Group.

(b) Movements in net post-employment benefit assets/(obligations) recognised in the Group balance sheet

At 1 April 2020
Income statement (charge)/credit:
Current service cost
Administration expenses
Interest income/(expense)
Total (charge)/credit to the Group income statement
Remeasurements:
Return on plan assets other than interest
Gains from change in demographic assumptions
Losses from change in financial assumptions
Remeasurement of post-employment benefit assets 
and obligations
Differences on exchange
Contributions paid by the Group and employees
Benefits paid
At 31 March 2021

Present value of obligations

Fair value of  
plan assets 
US$m
1,023 

Defined benefit 
pensions –  
funded 
US$m
(940)

Defined benefit 
pensions –  
unfunded  
US$m
(44)

Post-employment 
medical  
benefits 
US$m
(4)

— 
— 
23 
23 

142 
— 
— 

142 
121 
11 
(46)
1,274 

(4)
(2)
(21)
(27)

— 
2 
(137)

(135)
(112)
(1)
43 
(1,172)

— 
— 
(1)
(1)

— 
— 
(5)

(5)
(3)
— 
2 
(51)

— 
— 
— 
— 

— 
— 
— 

— 
(1)
— 
1 
(4)

Total 
US$m
(988)

(4)
(2)
(22)
(28)

— 
2 
(142)

(140)
(116)
(1)
46 
(1,227)

Movements in  
net position 
US$m
35 

(4)
(2)
1 
(5)

142 
2 
(142)

2
5 
10 
— 
47 

Notes to the Group financial statements continuedExperian plc Financial statements195

35. Post-employment benefits – IAS 19 information continued

(b) Movements in net post-employment benefit assets/(obligations) recognised in the Group balance sheet continued

At 1 April 2019
Income statement (charge)/credit:
Current service cost
Administration expenses
Interest income/(expense)
Total (charge)/credit to the Group income statement
Remeasurements:
Return on plan assets other than interest
(Losses)/gains from change in demographic 
assumptions
Gains from change in financial assumptions
Experience gains
Remeasurement of post-employment benefit assets 
and obligations
Differences on exchange
Contributions paid by the Group and employees
Benefits paid
At 31 March 2020

Present value of obligations

Fair value of  
plan assets 
US$m
1,122 

Defined benefit 
pensions –  
funded 
US$m
(1,061)

Defined benefit 
pensions –  
unfunded 
US$m
(50)

Post-employment 
medical  
benefits  
US$m
(5)

Total 
US$m
(1,116)

Movements in  
net position 
US$m
6 

— 
— 
25 
25 

(33)

— 
— 
— 

(33)
(55)
13 
(49)
1,023 

(6)
(2)
(23)
(31)

— 

(13)
56 
12 

55 
52 
(1)
46 
(940)

— 
— 
(2)
(2)

— 

1 
2 
1 

4 
2 
— 
2 
(44)

— 
— 
— 
— 

— 

— 
— 
— 

— 
— 
— 
1 
(4)

(6)
(2)
(25)
(33)

— 

(12)
58 
13 

59 
54 
(1)
49 
(988)

(6)
(2)
— 
(8)

(33)

(12)
58 
13 

26 
(1)
12 
— 
35

(c) Actuarial assumptions and sensitivities
The accounting valuations at 31 March 2021 have been based on the most recent actuarial valuations, updated by Willis Towers Watson to take account 
of the requirements of IAS 19. The assumptions for the real discount rate, pension increases, salary increases and mortality, used to calculate the 
present value of the defined benefit obligations, all have a significant effect on the accounting valuation.

Changes to these assumptions in the light of prevailing conditions may have a significant impact on future valuations. Indications of the sensitivity of the 
amounts reported at 31 March 2021 to changes in the real discount rate, pension increases, life expectancy and medical costs are included below. 

While the methodology used to determine the discount rate is unchanged from that used at 31 March 2020, the data source used by our external actuary 
to construct the corporate bond yield curve has been updated due to changes in the classifications of relevant high-quality corporate bonds. In 
constructing the yield curve, judgment is required on the selection of appropriate bonds to be included and the approach then used to derive the yield 
curve. The change to the bond universe has reduced retirement benefit obligations at 31 March 2021 by approximately US$28m or 2.4%.

In the year ended 31 March 2020 the CPI assumption was derived by assuming a margin of 80 basis points below RPI. Following the announcement by 
the UK Chancellor of the Exchequer on 25 November 2020, of the outcome of a consultation on the reform to RPI methodology, it is now expected that 
from 2030 RPI will be aligned with CPIH (the Consumer Price Index including owner occupiers’ housing costs). For the year ended 31 March 2021, a 100 
basis point margin between RPI and CPI has been assumed to 2030, with a ten basis point margin assumed thereafter. This results in a single equivalent 
differential of 50 basis points and an increase in retirement benefit obligations at 31 March 2021 of approximately US$14m or 1.2%.

The other methods and types of assumptions used are consistent with those used in the prior year and the absolute sensitivity numbers are stated on a 
basis consistent with the methodology used in determining the accounting valuation as at 31 March 2021. The methodology evaluates the effect of a 
change in each assumption on the relevant obligations, while holding all other assumptions constant.

Experian plc Annual Report 2021Financial statements196

35. Post-employment benefits – IAS 19 information continued
(i) Financial actuarial assumptions

Discount rate
Inflation rate – based on the UK Retail Prices Index (the RPI)
Inflation rate – based on the UK Consumer Prices Index (the CPI)
Increase in salaries
Increase for pensions in payment – element based on the RPI (where cap is 5%)
Increase for pensions in payment – element based on the CPI (where cap is 2.5%)
Increase for pensions in payment – element based on the CPI (where cap is 3%)
Increase for pensions in deferment
Inflation in medical costs

2021 
%
2.0 
3.3 
2.8 
2.8 
3.0 
1.9 
2.2 
2.8 
6.3 

2020 
%
2.2 
2.6 
1.8 
2.1 
2.5 
1.5 
1.7 
1.8 
5.6 

The principal financial assumption is the real discount rate, which is the excess of the discount rate over the rate of inflation. The discount rate is based 
on the market yields on high-quality corporate bonds of a currency and term appropriate to the defined benefit obligations. In the case of the Experian 
Pension Scheme, the obligations are in pounds sterling and have a maturity on average of 17 years. If the real discount rate increased/decreased by 
0.1%, the defined benefit obligations at 31 March 2021 would decrease/increase by approximately US$21m and the fair value of plan assets would 
decrease/increase by approximately US$20m. The annual current service cost would be broadly unchanged.

The rates of increase for pensions in payment reflect the separate arrangements applying to different groups of Experian’s pensioners. If the inflation 
rate underlying the pension increases (both in payment and in deferment) increased/decreased by 0.1%, the defined benefit obligations at 31 March 
2021 would increase/decrease by approximately US$12m and the annual current service cost would be broadly unchanged.

(ii) Mortality assumptions – average life expectancy on retirement at age 65 in normal health

For a male currently aged 65
For a female currently aged 65
For a male currently aged 50
For a female currently aged 50

2021 
years
22.6 
24.5 
23.5 
25.6 

2020 
years
22.5 
24.3 
23.3 
25.4 

The accounting valuation assumes that mortality will be in line with standard tables adjusted to reflect the expected experience of the Experian Pension 
Scheme membership, based on analysis carried out for the 2019 actuarial valuation. A specific allowance for anticipated future improvements in life 
expectancy is also incorporated. While COVID-19 has had an impact on mortality in FY21, the impact on future mortality trends is currently unknown and 
consequently no adjustment has been made to mortality assumptions in this regard. An increase in assumed life expectancy of 0.1 years would increase 
the defined benefit obligations at 31 March 2021 by approximately US$6m and the annual current service cost would remain unchanged.

(iii) Post-employment medical benefits
The accounting valuation in respect of post-employment medical benefits assumes a rate of increase for medical costs. If this rate increased/decreased 
by 1.0% per annum, the obligations at 31 March 2021 and the finance expense would remain unchanged.

(iv) Increase in salaries
An increase of 0.1% to the salary increase rate would increase the obligations at 31 March 2021 by approximately US$1m, and the annual current 
service cost would remain unchanged.

(d) Assets of the Group’s defined benefit plans at fair value

UK equities
Overseas equities
Index-linked gilts
Global corporate bonds
Secured credit
Other unlisted
Other

2021

2020

US$m
7 
208 
447 
404 
130 
49 
29 
1,274 

%
1 
16 
35 
32 
10 
4 
2 
100 

US$m
6 
175 
362 
318 
105 
37 
20 
1,023 

%
1 
17 
35 
31 
10 
4 
2 
100 

The Experian Pension Scheme investment strategy aims to reduce investment risk and funding volatility. With the exception of a target 5% allocation to 
senior private debt, all other assets are regarded as being readily marketable and regularly traded. 

The Trustee has adopted funding-based triggers to implement further de-risking of the investment strategy as conditions allow. As a result, during the 
year the target allocation to equities was reduced from 20% to 15%. These triggers will be kept under review. Over time, the Scheme is expected to 
increase its allocation to liability matching assets, to provide cash flows to match expected benefit payments.

Notes to the Group financial statements continuedExperian plc Financial statements197

35. Post-employment benefits – IAS 19 information continued

(d) Assets of the Group’s defined benefit plans at fair value continued
The Trustee believes that environmental, social and governance (ESG) factors may have a material impact on investment risk and return outcomes. ESG 
factors, including climate change and stewardship, are increasingly integrated within investment processes both in appointing new investment 
managers and in monitoring existing investment managers. Monitoring is undertaken and documented on a regular basis, making use of the investment 
consultant’s ESG rating framework.

The Group’s defined benefit plans have no holdings of ordinary shares or borrowings of the Company. 

(e) Future contributions
There was a small funding deficit at the date of the 2016 full actuarial valuation of the Experian Pension Scheme. To correct the shortfall the employer 
agreed to pay additional contributions of US$4m per annum over five years from 1 April 2017. The employer has agreed to continue to pay these 
contributions notwithstanding the small surplus recognised following the 2019 full actuarial valuation. Contributions, including additional contributions, 
currently expected to be paid to this plan during the year ending 31 March 2022 are US$8m by the Group and US$1m by employees.

36. Deferred and current tax

(a) Deferred tax
(i) Net deferred tax assets/(liabilities)

At 1 April 
Differences on exchange
Tax charge in the Group income statement (note 16(a))
Additions through business combinations 
Tax recognised within OCI
Tax recognised directly in equity on transactions with owners
At 31 March

Presented in the Group balance sheet as:
Deferred tax assets
Deferred tax liabilities

2021 
US$m
(95)
4 
(80)
(100)
(1)
(3)
(275)

86 
(361)
(275)

Tax recognised in Other comprehensive income is in respect of the remeasurement of post-employment benefit assets and obligations.

(ii) Movements in gross deferred tax assets and liabilities

Assets
At 1 April 2020
Differences on exchange
Tax recognised in the Group income statement
Tax recognised within OCI
Tax recognised directly in equity on transactions  
with owners
Transfers
At 31 March 2021

Assets
At 1 April 2019
Differences on exchange
Tax recognised in the Group income statement
Tax recognised within OCI
Tax recognised directly in equity on transactions  
with owners
Additions through business combinations 
Transfers
At 31 March 2020

Intangibles 
US$m
246 
(12)
(8)
— 

— 
— 
226 

Intangibles 
US$m
327 
(81)
(1)
— 

— 
— 
1 
246 

Tax losses 
US$m
94 
(2)
16 
— 

Share incentive 
plans 
US$m
35 
1 
3 
— 

Accelerated 
depreciation 
US$m
10 
1 
7 
— 

— 
— 
108 

(3)
— 
36 

— 
— 
18 

Tax losses 
US$m
96 
(2)
(1)
— 

Share incentive 
plans 
US$m
40 
1 
(2)
— 

Accelerated 
depreciation 
US$m
11 
— 
(1)
— 

— 
— 
1 
94 

(4)
— 
— 
35 

— 
— 
— 
10 

Other  
US$m
215 
2 
(77)
(1)

— 
3 
142 

Other 
US$m
270 
(10)
(41)
(5)

— 
3 
(2)
215 

2020 
US$m
15 
2 
(51)
(52)
(5)
(4)
(95)

107 
(202)
(95)

Total 
US$m
600 
(10)
(59)
(1)

(3)
3 
530 

Total 
US$m
744 
(92)
(46)
(5)

(4)
3 
— 
600

Experian plc Annual Report 2021Financial statements198

36. Deferred and current tax continued
(ii) Movements in gross deferred tax assets and liabilities continued

Liabilities
At 1 April 2020
Differences on exchange
Tax recognised in the Group income statement 
Additions through business combinations 
Transfers
At 31 March 2021

Liabilities
At 1 April 2019
Differences on exchange
Tax recognised in the Group income statement 
Additions through business combinations 
Transfers
At 31 March 2020

Intangibles 
US$m
650 
(14)
23 
100 
— 
759 

Intangibles 
US$m
699 
(92)
(7)
51 
(1)
650 

Accelerated 
depreciation 
US$m
24 
(2)
2 
— 
3 
27 

Accelerated 
depreciation 
US$m
19 
— 
5 
— 
— 
24 

Other  
US$m
21 
2 
(4)
— 
— 
19 

Other 
US$m
11 
(2)
7 
4 
1 
21 

Total 
US$m
695 
(14)
21 
100 
3 
805 

Total 
US$m
729 
(94)
5 
55 
— 
695 

These movements do not take into consideration the offsetting of assets and liabilities within the same tax jurisdiction. Items classified as Other assets 
in the above analyses predominantly relate to future tax benefits deferred in line with local tax laws.

(iii) Other information on deferred tax assets and liabilities
As set out in note 5, there are a number of critical judgments in assessing the recognition of deferred tax assets. The Group has not recognised deferred 
tax on losses of US$581m (2020: US$480m) that could be utilised against future taxable income or on US$282m (2020: US$331m) in respect of capital 
losses that could be utilised against future taxable gains. While these losses are available indefinitely, they have arisen in undertakings in which it is not 
currently anticipated that future benefit will be available from their use. The capital losses arising on investments are available for use within five years, 
and future taxable gains against which the capital losses could be utilised are not currently anticipated.

There are retained earnings of US$8,980m (2020: US$8,933m) in subsidiary undertakings which could be subject to tax if remitted to Experian plc. No 
deferred tax liability has been recognised on these earnings because the Group is in a position to control the timing of the reversal of the temporary 
difference and it is probable that such differences will not reverse in the foreseeable future. Given the mix of countries and tax rates, it is not practicable 
to determine the impact of such remittance.

During the current year the main rate of UK corporation tax was 19% (2020: 19%). 

(b) Net current tax assets/(liabilities)

At 1 April 
Differences on exchange
Tax charge in the Group income statement (note 16(a))
Additions through business combinations 
Tax recognised directly in equity on transactions with owners
Other tax paid
At 31 March

Presented in the Group balance sheet as:
Current tax assets
Current tax liabilities

Tax recognised directly in equity on transactions with owners relates to employee share incentive plans.

2021 
US$m
(197)
(1)
(195)
10 
5 
236 
(142)

34 
(176)
(142)

2020 
US$m
(286)
7 
(212)
(1)
9 
286 
(197)

28 
(225)
(197)

Notes to the Group financial statements continuedExperian plc Financial statements199

37. Provisions

At 1 April
Differences on exchange
Amount charged in the year
Utilised
At 31 March

2021

North 
America 
security 
incident 
costs 
US$m
— 
— 
8 
— 
8 

Other 
liabilities 
US$m
18 
(2)
5 
(4)
17 

North 
America 
legal
 claims 
US$m
30 
— 
— 
(28)
2 

North 
America legal
 claims 
US$m
5 
— 
30 
(5)
30 

Total 
US$m
48 
(2)
13 
(32)
27 

2020

North 
America 
security 
incident  
costs 
US$m
12 
— 
— 
(12)
— 

Other 
liabilities 
US$m
24 
(7)
6 
(5)
18 

Total 
US$m
41 
(7)
36 
(22)
48 

Legal claims represent a number of related legal claims arising in North America.

In September 2015, Experian North America suffered an unauthorised intrusion to its Decision Analytics computing environment that allowed 
unauthorised acquisition of certain data belonging to a client, T-Mobile USA, Inc. We notified the individuals who may have been affected and offered free 
credit monitoring and identity theft resolution services. In addition, government agencies were notified as required by law.

We have one remaining claim in respect of the incident and are working with the government bodies involved in this remaining claim, in connection with 
this we have provided US$8m in the year. It is currently difficult to predict the result, including the timing and scale, but we do not believe the outcome 
will be material to the Group. In the event of an unfavourable outcome, the Group may benefit from applicable insurance recoveries. 

Other liabilities principally comprise liabilities of Serasa S.A., in connection with local legal and tax issues, which were primarily recognised on its 
acquisition in 2007.

38. Called-up share capital and share premium account
At 31 March 2021, there were 969.6m shares in issue (2020: 968.7m). During the year ended 31 March 2021, 0.9m (2020: 0.9m) shares were issued and 
no (2020: 3.6m) shares were cancelled. Further information on share capital is contained in note P to the Company financial statements. 

The difference between the amounts shown in the Group and Company financial statements in respect of called-up share capital and the share 
premium account arose due to translation of pound sterling amounts into the US dollar at various exchange rates on various translation dates. 

39. Retained earnings and other reserves

(a) Retained earnings
Retained earnings comprise net profits retained in the Group after the payment of equity dividends. There are no significant statutory, contractual or 
exchange control restrictions on distributions by Group undertakings.

(b) Other reserves
(i) Movements in reserves

At 1 April 2020
Shares delivered as consideration for acquisition
Other vesting of awards and exercises of share options
Change in the fair value of hedging instruments recognised in OCI
Amounts reclassified from OCI to the Group income statement
Currency translation gains
At 31 March 2021

At 1 April 2019
Purchase of shares by employee trusts
Other vesting of awards and exercises of share options
Currency translation losses
At 31 March 2020

Merger 
reserve 
US$m
(15,682)
— 
— 
— 
— 
— 
(15,682)

Merger 
reserve 
US$m
(15,682)
— 
— 
— 
(15,682)

Hedging 
reserve 
US$m
11 
— 
— 
35 
(33)
— 
13 

Hedging 
reserve 
US$m
11 
— 
— 
— 
11 

Translation 
reserve 
US$m
(1,367)
— 
— 
— 
— 
64 
(1,303)

Translation 
reserve 
US$m
(1,055)
— 
— 
(312)
(1,367)

Own shares 
reserve 
US$m
(1,183)
90 
87 
— 
— 
— 
(1,006)

Own shares 
reserve 
US$m
(1,167)
(92)
76 
— 
(1,183)

 Total other 
reserves 
US$m
(18,221)
90 
87 
35 
(33)
64 
(17,978)

Total other 
reserves 
US$m
(17,893)
(92)
76 
(312)
(18,221)

Experian plc Annual Report 2021Financial statements200

39. Retained earnings and other reserves continued
(ii) Nature of reserves
The merger reserve arose on the demerger from GUS plc in 2006 and is the difference between the share capital and share premium of GUS plc and the 
nominal value of the share capital of the Company before a share offer at that date.

Movements on the hedging reserve and the position at the balance sheet date reflect hedging transactions, originating from the management of foreign 
exchange risk, which are not charged or credited to the Group income statement, net of related tax. 

Movements on the translation reserve and the position at the balance sheet date reflect foreign currency translations since 1 April 2004 which are not 
charged or credited to the Group income statement, net of related tax. The movement in the year ended 31 March 2021 comprises currency translation 
gains of US$64m (2020: losses of US$312m) recognised directly in Other comprehensive income.

The balance on the own shares reserve is the cost of ordinary shares in the Company and further details are given in note 39(b)(iii). The difference 
between the amounts shown in the Group and Company financial statements in respect of this reserve arose due to translation of pound sterling 
amounts into US dollars at different exchange rates on different translation dates.

(iii) Movements in own shares held and own shares reserve

Number of own shares held

Cost of own shares held

Treasury 
million
60 
(7)

(1)
52 

Trusts  
million
8 
— 

(4)
4 

Total 
million
68 
(7)

(5)
56 

Treasury 
US$m
973 
(90)

(12)
871 

Trusts 
US$m
210 
— 

(75)
135 

Number of own shares held

Cost of own shares held

Treasury 
million
61 
— 

(1)
60 

Trusts  
million
9 
3 

(4)
8 

Total 
million
70 
3 

(5)
68 

At 1 April 2020
Shares delivered as consideration for acquisition
Other vesting of awards and exercises of 
share options
At 31 March 2021

At 1 April 2019
Purchase of shares by employee trusts
Other vesting of awards and exercises of 
share options
At 31 March 2020

40. Notes to the Group cash flow statement

(a) Cash generated from operations

Profit before tax
Share of post-tax profit of associates
Net finance costs
Operating profit
Loss/(profit) on disposal of fixed assets
Profit on disposal of investment in associate
Impairment of goodwill
Impairment of other intangible assets
Impairment of property, plant and equipment
Amortisation and depreciation1 
Charge in respect of share incentive plans
Increase in working capital
Acquisition expenses – difference between income statement charge and amount paid
Fair value gain on revaluation of step acquisition
Adjustment to the fair value of contingent consideration
Movement in Exceptional and other non-benchmark items included in working capital
Cash generated from operations

1 Amortisation and depreciation includes amortisation of acquisition intangibles of US$138m (2020: US$124m) which is excluded from Benchmark PBT.

Total 
US$m
1,183 
(90)

(87)
1,006 

Total 
US$m
1,167 
92 

(76)
1,183

2020 
US$m
942 
(14)
257 
1,185 
(1)
— 
— 
— 
—
537 
83 
(112)
6 
(17)
(4)
17 
1,694 

Treasury 
US$m
985 
— 

(12)
973 

Notes

14(b), 23
20(a), 20(d)
21
22
12
33(a)
40(b)

Trusts 
US$m
182 
92 

(64)
210 

2021 
US$m
1,077 
(21)
127 
1,183 
3 
(120)
53 
33 
4 
591 
106 
(13)
(9)
— 
1 
(10)
1,822 

Notes to the Group financial statements continuedExperian plc Financial statements40. Notes to the Group cash flow statement continued

(b) Increase in working capital

Trade and other receivables
Trade and other payables
Increase in working capital

(c) Purchase of other intangible assets

Databases
Internally generated software
Internal use software
Purchase of other intangible assets

(d) Cash flows on acquisitions (non-GAAP measure)

Purchase of subsidiaries (note 41(a))
Less: net cash acquired with subsidiaries
Settlement of deferred and contingent consideration 
As reported in the Group cash flow statement
Acquisition expenses paid
Transactions in respect of non-controlling interests
Cash outflow for acquisitions (non-GAAP measure)

(e) Cash (inflow)/outflow in respect of net share purchases (non-GAAP measure)

Issue of ordinary shares
Purchase of shares by employee trusts
Purchase and cancellation of own shares
Cash (inflow)/outflow in respect of net share purchases (non-GAAP measure)

As reported in the Group cash flow statement:
Cash inflow in respect of shares issued
Cash outflow in respect of share purchases
Cash (inflow)/outflow in respect of net share purchases (non-GAAP measure)

(f) Analysis of cash and cash equivalents

Cash and cash equivalents in the Group balance sheet
Bank overdrafts
Cash and cash equivalents in the Group cash flow statement

2021 
US$m
(31)
18 
(13)

2021 
US$m
147 
197 
30 
374 

2021 
US$m
568 
(47)
5 
526 
47 
10 
583 

2021 
US$m
(19)
— 
— 
(19)

(19)
— 
(19)

2021 
US$m
180 
(10)
170 

(g) Reconciliation of Cash generated from operations to Benchmark operating cash flow (non-GAAP measure)

Cash generated from operations
Purchase of other intangible assets
Purchase of property, plant and equipment
Sale of property, plant and equipment
Payment of lease liabilities
Acquisition expenses paid
Dividends received from associates
Cash flows in respect of Exceptional and other non-benchmark items
Benchmark operating cash flow (non-GAAP measure)

Notes
40(a)
40(c)

2021 
US$m
1,822 
(374)
(48)
1 
(56)
47 
17 
67 
1,476 

Benchmark free cash flow for the year ended 31 March 2021, as set out in the Financial review within the Strategic report, was US$1,124m (2020: 
US$774m). Cash flow conversion for the year ended 31 March 2021 was 106% (2020: 88%).

201

2020 
US$m
(145)
33 
(112)

2020 
US$m
175 
189 
39 
403

2020 
US$m
601 
(26)
25 
600 
33 
67 
700 

2020 
US$m
(15)
92 
111 
188 

(15)
203 
188 

2020 
US$m
277 
(5)
272 

2020 
US$m
1,694 
(403)
(84)
5 
(55)
33 
6 
18 
1,214 

Experian plc Annual Report 2021Financial statements202

41. Acquisitions

(a) Acquisitions in the year
The Group made seven acquisitions during the year ended 31 March 2021, including the acquisition of a 60% stake in the Risk Management division of 
Arvato Financial Solutions (AFS) which completed on 30 June 2020. This investment enables us to expand our range of risk, anti-fraud and identity 
management services across Germany, Austria and Switzerland. The consideration was satisfied by the delivery of 7.2m Experian plc treasury shares at 
market value. 

There are put and call options associated with the shares held by the remaining shareholders of the Risk Management division of Arvato Financial 
Solutions, and these first become exercisable in January 2026. Accordingly, a provisional amount in respect of the present value of the put options of 
US$201m has been recognised as a non-current financial liability.

On 19 November 2020 we acquired the whole of the issued share capital of Tapad, Inc. (Tapad) a leader in resolution of digital online identities, and on 23 
March 2021, we acquired the whole of the issued share capital of BrScan Processamento de Dados e Tecnologia Ltda, (BrScan), a market leader in Fraud 
and Identity solutions in Brazil. 

In total provisional goodwill of US$657m was recognised based on the fair value of the net assets acquired of US$416m.

Intangible assets:
Customer and other relationships
Software development
Marketing-related acquisition intangibles
Other non-acquisition intangibles
Intangible assets
Property, plant and equipment
Trade and other receivables
Current tax assets
Cash and cash equivalents (note 40(d))
Trade and other payables
Borrowings
Deferred tax liabilities
Total identifiable net assets
Goodwill
Total

Satisfied by:
Cash and cash equivalents (note 40(d))
Experian plc shares
Put options
Recognition of non-controlling interest
Deferred consideration
Contingent consideration
Total

Arvato Risk 
Management 
US$m

Tapad 
US$m

BrScan 
US$m

Other 
US$m

149 
14 
5 
11 
179 
3 
15 
10 
1 
(22)
— 
(55)
131 
323 
454 

— 
253 
201 
— 
— 
— 
454 

156 
16 
3 
7 
182 
1 
16 
— 
18 
(24)
— 
(13)
180 
110 
290 

290 
— 
— 
— 
— 
— 
290 

31 
12 
1 
— 
44 
1 
4 
— 
— 
(5)
— 
(15)
29 
103 
132 

106 
— 
— 
— 
— 
26 
132 

50 
15 
2 
9 
76 
— 
16 
— 
28 
(12)
(15)
(17)
76 
121 
197 

172 
— 
7 
4 
7 
7 
197 

Total 
US$m

386 
57 
11 
27 
481 
5 
51 
10 
47 
(63)
(15)
(100)
416 
657 
1,073 

568 
253 
208 
4 
7 
33 
1,073 

These provisional fair values are determined by using established estimation techniques such as discounted cash flow and option valuation models; the 
most significant assumption being the retention rates for customers. Provisional fair values contain amounts which will be finalised no later than one 
year after the date of acquisition. Provisional amounts, predominantly for intangible assets and associated tax balances, have been included at 31 March 
2021, as a consequence of the timing and complexity of the acquisitions. Goodwill represents the synergies, assembled workforces and future growth 
potential of the acquired businesses. None of the goodwill arising in the period of US$657m is currently deductible for tax purposes. However, in the near 
future we expect to undertake a merger of BrScan into Serasa S.A. which we anticipate will create a separate tax deductible goodwill balance within that 
company. 

Goodwill for Arvato Risk Management has increased by US$141m, since we reported the provisional amount at 30 September 2020, as a result of 
adopting the assumed acquisition method of accounting for this non-controlling interest.

Other includes adjustments to prior year acquisition provisional amounts, including a US$9m adjustment to the fair value of customer and other 
relationships of Auto I.D., Inc. acquired in the year ended 31 March 2020.

Notes to the Group financial statements continuedExperian plc Financial statements203

41. Acquisitions continued

(b) Additional information
(i) Current year acquisitions

Increase/(decrease) in book value from fair value adjustments:
Intangible assets
Trade and other payables
Deferred tax liabilities
Increase in book value from fair value adjustments

Gross contractual amounts receivable in respect of trade and other receivables
Pro-forma revenue from 1 April 2020 to date of acquisition
Revenue from date of acquisition to 31 March 2021
Profit before tax from date of acquisition to 31 March 2021

Arvato Risk 
Management 
US$m

Tapad 
US$m

BrScan
 US$m

Other 
US$m

Total 
US$m

172 
(2)
(50)
120 

10 
36 
78 
15 

175 
(7)
(13)
155 

16 
35 
22 
7 

44 
(3)
(15)
26 

3 
23 
— 
— 

67 
(1)
(17)
49 

11 
35 
17 
2 

458 
(13)
(95)
350 

40 
129 
117 
24 

At the dates of acquisition, the gross contractual amounts receivable in respect of trade and other receivables of US$40m were expected to be collected 
in full.

If the transactions had occurred on the first day of the financial year, the estimated additional contribution to profit before tax would have been US$28m.

(ii) Prior year acquisitions
Deferred consideration of US$5m (2020: US$25m) was settled in the year in respect of acquisitions made in earlier years. These cash flows principally 
relate to the acquisitions of Runpath Group Limited and Clarity Services, Inc. acquired in the year ended 31 March 2018. The Group made eight 
acquisitions in the year ended 31 March 2020 which included the acquisition of the whole of the issued share capital of Compuscan (CSH Group (Pty) 
Limited) and Auto I.D., Inc. A cash outflow of US$575m was reported in the Group cash flow statement for that year, after deduction of US$26m in 
respect of net cash acquired.

(iii) Post balance sheet acquisitions

On 9 April 2021 the Group completed the acquisition of the entire share capital of Employment Tax Servicing, LLC for US$52m including deferred 
consideration of US$4m, and on 13 April 2021 we completed the acquisition of the entire share capital of Tax Credit Co., LLC for a cash consideration of 
US$250m and contingent consideration of up to US$110m. Both acquisitions will bolster our income verification business in North America. 

42. Capital commitments

Capital expenditure for which contracts have been placed:
Other intangible assets
Property, plant and equipment

2021 
US$m

6 
10 
16 

2020 
US$m

2 
23 
25 

Capital commitments at 31 March 2021 included US$1m (2020: US$7m) in respect of right-of-use assets. All commitments at 31 March 2021 and 31 
March 2020 were expected to be incurred before 31 March 2022 and 31 March 2021 respectively. There were no material leases committed to that had 
not yet started at 31 March 2021 or 31 March 2020.

Experian plc Annual Report 2021Financial statements204

43. Contingencies

(a) Latin America tax
As previously indicated, Serasa S.A. has been advised that the Brazilian tax authorities are challenging the deduction for tax purposes of goodwill 
amortisation arising from its acquisition by Experian in 2007. The Brazilian courts have ultimately upheld Experian’s position in respect of the tax years 
from 2007 to 2011 with no further right of appeal. The Brazilian tax authorities have raised similar assessments in respect of the 2012 to 2016 tax years, 
in which approximately US$135m was claimed, and may raise similar claims in respect of other years. The possibility of this resulting in a liability to the 
Group is considered to be remote, on the basis of the advice of external legal counsel, success in cases to date and other factors in respect of the claim.

We note that a similar challenge has been raised in Colombia in respect of the 2014 and 2016 tax years, in which approximately US$4m was claimed, 
and similar claims in respect of other years may be raised. We are contesting these on the basis of external legal advice.

(b) UK marketing services regulation
We have received a final enforcement notice from the UK Information Commissioner’s Office (ICO) with respect to a 2018 audit of several companies on 
the use of data for marketing purposes under the EU General Data Protection Regulation (GDPR), which relates to our marketing services activities in the 
UK. We disagree with the ICO’s decision and have appealed, during which time all requirements will be stayed. At this stage we do not know what the 
final outcome will be, but it may require significant changes to business processes in our UK marketing services business. This business represents 
approximately 1% of our global revenues and we do not expect this to result in a materially adverse financial outcome for the Group.

(c) Other litigation and claims
There continue to be an increasing number of pending and threatened litigation, regulatory and other claims involving the Group across all its major 
geographies which are being vigorously defended. The directors do not believe that the outcome of any such claims will have a materially adverse effect 
on the Group’s financial position. However, as is inherent in legal, regulatory and administrative proceedings, there is a risk of outcomes that may be 
unfavourable to the Group. In the case of unfavourable outcomes, the Group may benefit from applicable insurance recoveries.

44. Related party transactions

(a) Related undertakings
A full list of the Company’s related undertakings, including subsidiary and associate undertakings, is given in note S to the Company financial 
statements. There are no significant non-controlling interests.

(b) Transactions with associates
Following the divestment of CCM in the year ended 31 March 2018 the Group owns 23.1% of the issued share capital of Vector CM Holdings (Cayman), 
L.P. (Vector). 

The Group recorded the following transactions and balances with Vector and its subsidiaries:

Promissory note and accrued interest
Net amounts collected/(settled) and receivable

Transaction amount 
Year ended 31 March

2021 
US$m
8 
— 

2020 
US$m
7 
— 

Balance owed to Experian 
At 31 March
2021 
US$m
102
1 

2020 
US$m
94 
2 

The promissory note is due and payable to Experian on 31 May 2024 with interest also payable on this date. During the year ended 31 March 2021, we 
ceased processing transactions on behalf of Vector and no amounts were received or paid. In the year ended 31 March 2020 cash of US$2m was 
received and US$2m was paid on behalf of Vector. We did not receive any margin on individual transactions.

Transactions with associates are made on normal market terms and in the year ended 31 March 2021 comprised the provision and receipt of services to 
other associates of US$3m (2020: US$1m) and US$12m (2020: US$9m) respectively. At 31 March 2021, amounts owed by associates, other than Vector, 
were US$nil (2020: US$nil) and amounts due to associates, other than Vector were US$nil (2020: US$1m).

Notes to the Group financial statements continuedExperian plc Financial statements205

44. Related party transactions continued

(c) Transactions with other related undertakings
The Group transacts with a number of related undertakings in connection with the operation of its share incentive plans, pension arrangements in the 
UK, the USA, Brazil, South Africa and Germany, and the provision of medical cover in the UK. These undertakings are listed in note S(v) to the Company 
financial statements. Transactional relationships can be summarised as follows:

  The assets, liabilities and expenses of the Experian UK Approved All-Employee Share Plan and The Experian plc Employee Share Trust are included in 
these financial statements.

  During the year ended 31 March 2021, US$57m (2020: US$57m) was paid by the Group to related undertakings, in connection with the provision of 
post-employment pensions benefits in the UK, the USA, Brazil and South Africa and US$3m (2020: US$3m) was paid by the Group to Experian Medical 
Plan Limited, in connection with the provision of healthcare benefits.

  There were no other material transactions or balances with these related undertakings during the current or prior year.

(d) Remuneration of key management personnel

Salaries and short-term employee benefits
Share incentive plans
Pension payments

2021 
US$m
10 
11 
— 
21 

2020 
US$m
10 
11 
1 
22 

Key management personnel comprises the Company’s executive and non-executive directors and further details of their remuneration are given in the 
audited parts of the Report on directors’ remuneration. There were no other material transactions with the Group in which the key management 
personnel had a personal interest, in either the current or prior year.

45. Events occurring after the end of the reporting period
Details of the second interim dividend announced since the end of the reporting period are given in note 19.

We completed the acquisitions of Employment Tax Servicing, LLC and Tax Credit Co., LLC on 9 April 2021 and 13 April 2021 respectively. Further details 
are provided in note 41(b)(iii).

Experian plc Annual Report 2021Financial statements206

Company profit and loss account
for the year ended 31 March 2021

Other operating income
Staff costs
Depreciation
Other operating expenses
Operating profit/(loss)
Interest receivable and similar income
Interest payable and similar expenses
Dividend income from subsidiary undertakings
Profit before tax
Tax on profit
Profit after tax and for the financial year

Notes
F
G
M
F

H
I
L

J

2021 
US$m
70.2 
(3.9)
(0.3)
(65.1)
0.9 
81.5 
(0.3)
100.0 
182.1 
(20.8)
161.3 

2020
US$m
79.2 
(3.8)
(0.2)
(91.3)
(16.1)
82.9 
(0.2)
197.1 
263.7 
(16.5)
247.2 

Company statement of comprehensive income
for the year ended 31 March 2021

The Company has no recognised items of income and expenditure other than those included in the profit and loss account. Total comprehensive income 
for the financial year is therefore equal to the profit for the financial year.

Company balance sheet
at 31 March 2021

Fixed assets
Investments – shares in Group undertakings
Right-of-use assets
Deferred tax assets

Current assets
Debtors – amounts falling due within one year
Cash at bank and in hand

Current liabilities
Creditors – amounts falling due within one year
Net current assets
Total assets less current liabilities

Creditors – amounts falling due after more than one year
Net assets

Equity
Called-up share capital
Share premium account
Profit and loss account reserve
Total shareholders’ funds

These financial statements were approved by the Board on 18 May 2021 and were signed on its behalf by:

Kerry Williams
Director

Notes

2021 
US$m

2020 
US$m

L
M
J

N

O

O

P
P
Q

17,919.5 
2.7 
15.6 
17,937.8 

1,761.2 
0.4 

(1.1)
1,760.5 
19,698.3 

(2.9)
19,695.4 

73.0 
1,425.7 
18,196.7 
19,695.4 

17,413.2 
3.0 
36.4 
17,452.6 

1,728.7 
0.3 

(1.4)
1,727.6 
19,180.2 

(2.9)
19,177.3 

72.9 
1,243.6 
17,860.8 
19,177.3

Experian plc Financial statementsCompany statement of changes in equity
for the year ended 31 March 2021

207

At 1 April 2020
Profit and Total comprehensive income for the 
financial year
Transactions with owners:
Employee share incentive plans: 
– value of employee services
– shares issued on vesting
–  other vesting of awards and exercises of 

share options

Shares delivered as consideration for acquisition
Dividends paid
Transactions with owners
At 31 March 2021

At 1 April 2019
Profit and Total comprehensive income for the 
financial year
Transactions with owners:
Employee share incentive plans: 
– value of employee services
– shares issued on vesting
– purchase of shares by employee trusts
–  other vesting of awards and exercises of 

share options

Purchase and cancellation of own shares
Dividends paid
Transactions with owners
At 31 March 2020

Called-up 
share 
capital 
(Note P) 
US$m
72.9 

Share 
premium 
account 
(Note P) 
US$m
1,243.6 

Profit and loss account reserve

Profit and 
loss account 
US$m
19,012.4 

Own shares 
reserve 
US$m
(1,151.6)

Total 
(Note Q) 
US$m
17,860.8 

Total 
equity 
US$m
19,177.3 

— 

— 

161.3 

— 

— 
— 

87.3 
90.0 
— 
177.3 
(974.3)

161.3 

161.3 

106.3 
— 

— 
90.0 
(21.7)
174.6 
18,196.7 

106.3 
19.4 

— 
252.8 
(21.7)
356.8 
19,695.4 

106.3 
— 

(87.3)
— 
(21.7)
(2.7)
19,171.0 

Profit and loss account reserve

Profit and 
loss account 
US$m
18,892.8 

Own shares 
reserve 
US$m
(1,136.5)

Total 
(Note Q) 
US$m
17,756.3 

Total  
equity 
US$m
19,058.5 

— 

247.2 

— 

247.2 

247.2 

— 
14.5 
— 

— 
— 
— 
14.5 
1,243.6 

83.0 
— 
— 

(76.7)
(111.9)
(22.0)
(127.6)
19,012.4 

— 
— 
(91.5)

76.4 
— 
— 
(15.1)
(1,151.6)

83.0 
— 
(91.5)

(0.3)
(111.9)
(22.0)
(142.7)
17,860.8 

83.0 
14.6 
(91.5)

(0.3)
(112.2)
(22.0)
(128.4)
19,177.3

— 
19.3 

— 
162.8 
— 
182.1 
1,425.7 

Share 
premium 
account 
(Note P) 
US$m
1,229.1 

— 
0.1 

— 
— 
— 
0.1 
73.0 

Called-up 
share 
capital 
(Note P) 
US$m
73.1 

— 

— 
0.1 
— 

— 
(0.3)
— 
(0.2)
72.9 

Experian plc Annual Report 2021Financial statements208

Notes to the Company financial statements
for the year ended 31 March 2021

A. Corporate information
Corporate information for Experian plc (the Company) is set out in note 1 
to the Group financial statements, with further information given in the 
Strategic report and the Corporate governance report.

B. Basis of preparation
The separate financial statements of the Company are presented 
voluntarily and are:

  prepared on the going concern basis under the historical cost 
convention and in accordance with UK accounting standards;

  presented in US dollars, the Company’s functional currency; and

  designed to include disclosures in line with those required by those 
parts of the UK Companies Act 2006 applicable to companies reporting 
under UK accounting standards even though the Company is 
incorporated and registered in Jersey.

The directors opted to prepare the financial statements for the year ended 
31 March 2021 in accordance with FRS 101 ‘Reduced Disclosure 
Framework’. The Company intends to continue to use this accounting 
framework until further notice.

Going concern
In adopting the going concern basis for preparing these financial 
statements, the directors have considered the business activities, the 
principal risks and uncertainties and the other matters that could threaten 
the long-term financial stability of the Company. 

The directors believe that the Company is well placed to manage its 
financing and other business risks satisfactorily, and have a reasonable 
expectation that the Company will have adequate resources to continue in 
operational existence for at least 12 months from the date of signing 
these financial statements. The directors therefore consider it appropriate 
to adopt the going concern basis of accounting in preparing the Company 
financial statements.

C. FRS 101 exemptions
FRS 101 allows certain exemptions from the requirements of IFRS to 
avoid the duplication of information provided in the Group financial 
statements and to provide more concise financial reporting in entity 
financial statements. The following exemptions have therefore been 
applied in the preparation of these financial statements:

  Paragraphs 45(b) and 46 to 52 of IFRS 2 ‘Share-based Payment’, 
exempting the Company from providing details of share options and of 
how the fair value of services received was determined.

  IFRS 7 ‘Financial instruments: Disclosures’.

  Paragraphs 91 to 99 of IFRS 13 ‘Fair Value Measurement’, exempting 
the Company from disclosing valuation techniques and inputs used for 
the measurement of assets and liabilities.

  Paragraph 38 of IAS 1 ‘Presentation of Financial Statements’, 
exempting the Company from disclosing comparative information 
required by:

 – paragraph 79(a)(iv) of IAS 1 – shares outstanding at the beginning 

and at the end of the period; and

 – paragraph 73(e) of IAS 16 ‘Property, Plant and Equipment’ – 

reconciliations between the carrying amount at the beginning and 
end of the period.

  The following paragraphs of IAS 1:

 – paragraphs 10(d) and 111, exempting the Company from providing a 

cash flow statement and information;

 – paragraph 16, exempting the Company from providing a statement 

of compliance with all IFRS;

 – paragraph 38A, exempting the Company from the requirement for a 
minimum of two of each primary statement and the related notes;

 – paragraphs 38B to D, exempting the Company from the requirement 

to provide additional comparative information; and

 – paragraphs 134 to 136, exempting the Company from presenting 

capital management disclosures.

  IAS 7 ‘Statement of Cash Flows’.

  Paragraphs 30 and 31 of IAS 8 ‘Accounting Policies, Changes in 
Accounting Estimates and Errors’, exempting the Company from 
disclosing information where it has not applied a new IFRS which has 
been issued but is not yet effective.

  Paragraph 17 of IAS 24 ‘Related Party Disclosures’, exempting the 
Company from disclosing details of key management compensation. 

  The requirements in IAS 24 to disclose related party transactions with 
wholly-owned members of the Group.

The use of critical accounting estimates and management judgment is 
required in applying the accounting policies. Areas involving a higher 
degree of judgment or complexity, or where assumptions and estimates 
are significant to the Company financial statements, are highlighted in 
note E.

D. Significant accounting policies
The significant accounting policies applied are summarised below. They 
have been consistently applied to both years presented. The explanations 
of these policies focus on areas where judgment is applied or which are 
particularly important in the financial statements. Content from 
accounting standards, amendments and interpretations is excluded 
where there is simply no policy choice under UK accounting standards.

(i) Foreign currency
Transactions in foreign currencies are recorded at the exchange rate 
prevailing at the transaction date. Monetary assets and liabilities 
denominated in foreign currencies are retranslated at the exchange rate 
prevailing at the balance sheet date. All differences are taken to the profit 
and loss account in the year in which they arise.

(ii) Investments – shares in Group undertakings
Investments in Group undertakings are stated at cost less any provisions 
for impairment. The fair value of share incentives issued by the Company 
to employees of Group undertakings is accounted for as a capital 
contribution and recognised as an increase in the Company’s investment 
in Group undertakings, with a corresponding increase in equity.

(iii) Debtors and creditors
Debtors are initially recognised at fair value and subsequently measured 
at this value. Where the time value of money is material, they are then 
carried at amortised cost using the effective interest method. Creditors 
are initially recognised at fair value. Where the time value of money is 
material, they are then carried at amortised cost using the effective 
interest method.

Experian plc Financial statements209

D. Significant accounting policies continued

(iv) Cash at bank and in hand
Cash at bank includes deposits held at call with banks and other 
short-term highly liquid investments.

(v) Accounting for derivative financial instruments
The Company uses forward foreign exchange contracts to manage its 
exposures to fluctuations in foreign exchange rates. The interest 
differential reflected in forward foreign exchange contracts is taken to 
interest receivable and similar income or interest payable and similar 
expenses. Forward foreign exchange contracts are recognised at fair 
value, based on forward foreign exchange market rates at the balance 
sheet date. Gains or losses on forward foreign exchange contracts are 
taken to the profit and loss account in the year in which they arise.

(vi) Leases
The Company undertakes an assessment of whether a contract is or 
contains a lease at its inception. The assessment establishes whether the 
Company obtains substantially all the economic benefits from the use of 
an asset and whether it has the right to direct its use.

Low-value lease payments are recognised as an expense, on a 
straight-line basis over the lease term. For other leases the Company 
recognises both a right-of-use asset and a lease liability at the 
commencement date of a lease contract.

The right-of-use asset is initially measured at cost, comprising the initial 
amount of the lease liability adjusted for payments made at or before the 
commencement date, plus initial direct costs and an estimate of the cost 
of any obligation to refurbish the asset or site, less lease incentives.

Subsequently, right-of-use assets are measured at cost less accumulated 
depreciation and impairment losses and are adjusted for any 
remeasurement of the lease liability. Depreciation is calculated on a 
straight-line basis over the shorter of the estimated useful life of the 
right-of-use asset and the period of the lease. 

The lease term comprises the non-cancellable period of a lease, plus 
periods covered by an extension option, if it is reasonably certain to be 
exercised, and periods covered by a termination option if it is reasonably 
certain not to be exercised.

The lease liability is initially measured at the present value of lease 
payments that are outstanding at the commencement date, discounted at 
the interest rate implicit in the lease or if that rate cannot be easily 
determined the Company’s incremental borrowing rate. Lease payments 
comprise payments of fixed principal less any lease incentives.

The lease liability is remeasured when there is a change in future lease 
payments arising from a change in an index or rate, or if the Company 
changes its assessment of whether it will exercise an extension or 
termination option.

When a lease liability is remeasured, a corresponding adjustment is made 
to the carrying amount of the right-of-use asset or is recognised in the 
Company profit and loss account if the asset is fully depreciated.

(vii) Tax
Current tax is calculated on the basis of the tax laws enacted or 
substantively enacted at the balance sheet date in Ireland, where the 
Company is resident.

Deferred tax is provided in respect of temporary differences that have 
originated but not reversed at the balance sheet date and is determined 
using the tax rates that are expected to apply when the temporary 
differences reverse. Deferred tax assets are recognised only to the extent 
that they are expected to be recoverable.

(viii) Own shares
The Group has a number of equity-settled, share-based employee 
incentive plans. In connection with these, shares in the Company are held 
by The Experian plc Employee Share Trust and the Experian UK Approved 
All-Employee Share Plan. The assets, liabilities and expenses of these 
separately administered trusts are included in the financial statements as 
if they were the Company’s own. The trusts’ assets mainly comprise 
Experian shares, which are shown as a deduction from total shareholders’ 
funds at cost.

Experian shares purchased and held as treasury shares, in connection 
with the above plans and any share purchase programme, are also shown 
as a deduction from total shareholders’ funds at cost. The par value of 
shares that are purchased and cancelled, in connection with any share 
purchase programme, is accounted for as a reduction in called-up share 
capital with any cost in excess of that amount being deducted from the 
profit and loss account. The Company is not required to recognise the par 
value of cancelled shares in a capital redemption reserve.

Contractual obligations to purchase own shares are recognised at the net 
present value of expected future payments. Gains and losses in 
connection with such obligations are recognised in the profit and loss 
account. Gains and losses which arise on financial instruments created by 
advance instructions to trade in own shares are recognised directly in 
equity.

(ix) Profit and loss account format
Income and expenses, which are recognised on an accruals basis, are 
reported by nature in the profit and loss account, as this reflects the 
composition of the Company’s income and cost base.

(x) Dividend income
Dividend income is recognised in the Company profit and loss account on 
the date on which the Company’s right to receive payment is established. 
Liquidation dividends are treated as a return of capital to the extent they 
are used to recover the carrying value of the investment in the liquidated 
entity. Any amount received in excess of the investment value is treated as 
income in the Company profit and loss account.

Experian plc Annual Report 2021Financial statements210

Notes to the Company financial statements 
continued

E. Critical accounting estimates, assumptions and judgments

(i) Critical accounting estimates and assumptions
In preparing the financial statements, management is required to make estimates and assumptions that affect the reported amount of income, costs 
and charges, assets and liabilities and the disclosure of contingent liabilities. The resulting accounting estimates, which are based on management’s 
best judgment at the date of the financial statements will, by definition, seldom equal the related actual results. 

The most significant of these estimates and assumptions for the Company that has a significant risk of causing a material adjustment to the carrying 
amounts of assets and liabilities within the next financial year is in respect of the carrying value of investments in subsidiary undertakings.

(ii) Critical judgments
In applying the Company’s accounting policies, management may make judgments that have a significant effect on the amounts recognised in the 
Company financial statements. These judgments may include the classification of transactions between the Company profit and loss account and the 
Company balance sheet.

The most significant of these judgments for the Company is in respect of contingencies where, in the case of pending and threatened litigation claims, 
management has formed a judgment as to the likelihood of ultimate liability. No liability has been recognised where the likelihood of any loss arising is 
possible rather than probable. 

F. Other operating income and expenses
Other operating income and expenses principally comprise charges to and from other Group undertakings in respect of Group management services 
and guarantees provided during the year. The reduction in other operating expenses in the year ended 31 March 2021 compared to the prior year is due 
to the timing of invoicing. Other operating expenses include a fee of US$0.1m (2020: US$0.1m) payable to the Company’s auditor and its associates for 
the audit of the Company financial statements.

G. Staff costs

Directors’ fees
Wages and salaries
Social security costs
Other pension costs

2021 
US$m
2.3 
1.3 
0.1 
0.2 
3.9 

2020 
US$m
2.3 
1.3 
0.1 
0.1 
3.8 

Executive directors of the Company are employed by other Group undertakings and details of their remuneration, together with that of the non-executive 
directors, are given in the audited part of the Report on directors’ remuneration. The Company had three employees in the year ended 31 March 2021 
and two employees throughout the prior year.

H. Interest receivable and similar income

Interest receivable on amounts owed by subsidiary undertakings
Foreign exchange gains

I. Interest payable and similar expenses

Interest payable on lease obligation
Foreign exchange losses

2021 
US$m
81.5 
— 
81.5 

2021 
US$m
0.2 
0.1 
0.3 

2020 
US$m
81.8 
1.1 
82.9 

2020 
US$m
0.2 
— 
0.2 

Experian plc Financial statementsJ. Tax on profit

(a) Analysis of tax charge in the profit and loss account

Current tax:
Irish corporation tax charge on profit for the financial year

Deferred tax:
Origination and reversal of timing differences
Adjustment in respect of prior years
Total deferred tax charge for the financial year
Tax charge for the year

2021 
US$m

— 

20.7 
0.1 
20.8 
20.8 

(b) Factors affecting the tax charge for the financial year
The tax charge for the year is at a rate lower than the main rate of Irish corporation tax of 25% (2020: 25%) with the differences explained below.

Profit before tax

Profit before tax multiplied by the applicable rate of tax
Effects of:
Income not taxable
Expenses not deductible
Adjustment in respect of prior years
Tax charge for the year

2021 
US$m
182.1 

45.5 

(25.8)
1.0 
0.1 
20.8 

The Company’s tax charge will continue to be influenced by the nature of its income and expenditure and prevailing Irish and Jersey tax laws. 

(c) Deferred tax asset
The deferred tax asset is in respect of tax losses and the movements thereon are as follows:

At 1 April 
Tax charge in the profit and loss account 
At 31 March

The Company has no unrecognised deferred tax (2020: US$nil).

2021 
US$m
36.4 
(20.8)
15.6 

211

2020 
US$m

— 

16.5 
— 
16.5 
16.5 

2020  
US$m
263.7 

65.9 

(50.2)
0.8 
— 
16.5 

2020 
US$m
52.9 
(16.5)
36.4 

K. Dividends
Total gross dividends of US$426.8m (2020: US$424.2m) were paid to Experian shareholders during the year. The Company paid interim dividends of 
US$21.7m (2020: US$22.0m) to those shareholders who did not elect to receive dividends under the Income Access Share arrangements. The balance of 
US$405.1m (2020: US$402.2m) was paid by a subsidiary undertaking, Experian (UK) Finance Limited (EUKFL), under the Income Access Share 
arrangements. The Company’s profit and loss account reserve is available for distribution by way of dividend. At 31 March 2021, the distributable 
reserves of EUKFL as determined under UK company law were US$11,972.4m (2020: US$13,551.8m).

Since the balance sheet date, the directors have announced a second interim dividend of 32.5 US cents per ordinary share for the year ended 31 March 
2021. No part of this dividend is included as a liability in these financial statements. Further details of payment arrangements, including the Income 
Access Share arrangements, are given in the Shareholder and corporate information section of the Annual Report. 

Experian plc Annual Report 2021Financial statements212

Notes to the Company financial statements 
continued

L. Investments – shares in Group undertakings

Cost and net book amount
At 1 April
Additions – fair value of share incentives issued to Group employees
Additional investment in direct subsidiary undertakings
Return of capital from direct subsidiary undertakings
At 31 March

2021 
US$m
17,413.2 
106.3 
400.0 
— 
17,919.5 

2020 
US$m
5,301.3 
83.0 
13,299.8 
(1,270.9)
17,413.2 

During the year ended 31 March 2021 Experian plc undertook one transaction as a result of group restructuring which included subscription for an 
additional US$400.0m of shares in an existing subsidiary undertaking.

During the year ended 31 March 2020 Experian plc undertook a number of transactions as a result of group restructuring, including:

  subscription for additional shares in existing subsidiary undertakings for US$13,299.8m; and

  receipt of dividends of US$1,468.0m. US$1,270.9m was recorded as a return of capital, with the remaining US$197.1m recorded as dividend income 
in the Company’s profit and loss account.

A list of the Company’s subsidiary undertakings is given in note S(i). The Company directly holds interests in the whole of the issued share capital of the 
following undertakings:

Company
Experian Group Services Limited
Experian Holdings Ireland Limited
Experian Ireland Investments Limited

Country of incorporation
Ireland
Ireland
Ireland

M. Leases
The Company leases its offices. The original lease term is 25 years and includes periodic break options throughout the lease exercisable only by the 
Company and not the lessor.

(a) Amounts recognised in the Company balance sheet

Right-of-use asset:
At 1 April 
Depreciation charge for the year
At 31 March 

Lease obligation:
Current
Non-current
At 31 March

2021 
US$m

2020 
US$m

3.0 
(0.3)
2.7 

0.2 
2.9 
3.1 

3.2 
(0.2)
3.0 

0.2 
2.9 
3.1 

Experian plc Financial statementsM. Leases continued

(b) Maturity of lease obligation – contractual undiscounted cash flows

Less than one year
One to two years
Two to three years
Three to four years
Four to five years
Over five years
Total undiscounted lease obligation at 31 March

(c) Amounts recognised in the Company profit and loss account

Depreciation charge for right-of-use asset 
Interest expense

213

2020 
US$m
0.3 
0.3 
0.3 
0.3 
0.3 
2.4 
3.9 

2020 
US$m
0.2 
0.2 
0.4 

2021 
US$m
0.4 
0.4 
0.4 
0.4 
0.4 
2.2 
4.2 

2021 
US$m
0.3 
0.2 
0.5 

(d) Lease cash flow 
The total lease cash outflow in the year ended 31 March 2021 was US$0.4m (2020: US$0.4m), of which US$0.2m (2020: US$0.2m) related to payments 
of interest and US$0.2m (2020: US$0.2m) was for repayments of principal.

N. Debtors – amounts falling due within one year

Amounts owed by Group undertakings
Other debtors

Amounts owed by Group undertakings are primarily unsecured, interest bearing and repayable on demand.

2021 
US$m
1,759.5 
1.7 
1,761.2 

2020 
US$m
1,728.0 
0.7 
1,728.7 

O. Creditors 

Lease obligation (note M)
Accruals 

Due within  
one year 
2021 
US$m
0.2 
0.9 
1.1 

Due after more 
than one year 
2021 
US$m
2.9 
— 
2.9 

Due within  
one year 
2020 
US$m
0.2 
1.2 
1.4 

Due after more 
than one year 
2020 
US$m
2.9 
— 
2.9 

Experian plc Annual Report 2021Financial statements214

Notes to the Company financial statements 
continued

P. Called-up share capital and share premium account

Allotted and fully paid
969,611,616 (2020: 968,719,632) ordinary shares of 10 US cents
20 (2020: 20) deferred shares of 10 US cents

2021 
US$m
73.0 
— 
73.0 

2020 
US$m
72.9 
— 
72.9 

At 31 March 2021 and 31 March 2020, the authorised share capital of the Company was US$200m, divided into 1,999,999,980 ordinary shares and 20 
deferred shares, each of 10 US cents. The ordinary shares carry the rights to (i) dividend, (ii) to attend or vote at general meetings and (iii) to participate in 
the assets of the Company beyond repayment of the amounts paid up or credited as paid up on them. The deferred shares carry no such rights.

During the year ended 31 March 2021, the Company issued 891,984 (2020: 865,828) ordinary shares for a consideration of US$19.4m (2020: US$14.6m) 
in connection with the Group’s share incentive arrangements, details of which are given in note 33 to the Group financial statements. The difference 
between the consideration and the par value of the shares issued is recorded in the share premium account. In addition, a premium of US$162.8m was 
recorded on treasury shares delivered in the year as acquisition consideration (2020: US$nil).

There were no share repurchases during the year following the suspension of the Company’s share repurchase programme. In the year ended 31 March 
2020, 3,623,753 ordinary shares were cancelled after being purchased by the Company.

Q. Profit and loss account reserve
The profit and loss account reserve is stated after deducting the balance on the own shares reserve from that on the profit and loss account. The 
balance on the profit and loss account comprises net profits retained in the Company, after the payment of equity dividends. The balance on the own 
shares reserve is the cost of ordinary shares in the Company and further details are given below. 

At 1 April 2020
Shares delivered as consideration for acquisition
Other vesting of awards and exercises of 
share options
At 31 March 2021

At 1 April 2019
Purchase of shares by employee trusts
Other vesting of awards and exercises of 
share options
At 31 March 2020

R. Contingencies
The Company has guaranteed:

Number of shares held

Treasury 
million
60.4 
(7.2)

(0.9)
52.3 

Trusts  
million
7.4 
— 

(3.7)
3.7 

Number of shares held

Treasury 
million
61.5 
— 

(1.1)
60.4 

Trusts  
million
8.6 
3.0 

(4.2)
7.4 

Total 
million
67.8 
(7.2)

(4.6)
56.0 

Total 
million
70.1 
3.0 

(5.3)
67.8 

Cost of shares held
Trusts  
US$m
180.3 
— 

Treasury 
US$m
971.3 
(90.0)

(12.2)
869.1 

(75.1)
105.2 

Cost of shares held
Trusts  
US$m
151.9 
91.5 

Treasury 
US$m
984.6 
— 

(13.3)
971.3 

(63.1)
180.3 

Total 
US$m
1,151.6 
(90.0)

(87.3)
974.3 

Total 
US$m
1,136.5 
91.5 

(76.4)
1,151.6 

  borrowings of Group undertakings of US$4,123m (2020: US$4,208m);

  the liabilities of The Experian plc Employee Share Trust and the Experian UK Approved All-Employee Share Plan; and

  the retirement benefit obligations of Group undertakings that participate in the Experian Pension Scheme and of a Group undertaking that participates 
in a small UK defined benefit pension plan. An indication of the Company’s contingent liability for the year ended 31 March 2021, in the event that the 
Group undertakings fail to pay their contributions, is given in note 35(e) to the Group financial statements. 

The Company has also issued a small number of other guarantees in connection with the performance of business contracts by Group undertakings.

Experian plc Financial statements215

S. Related undertakings at 31 March 2021

(i) Subsidiary undertakings
Country of incorporation
Company
Argentina
Experian Strategic Solutions SA
Australia
Compuscan Australia (Pty) Ltd
Australia
Experian Asia Pacific Pty Ltd
Australia
Experian Australia Credit Services Pty Ltd
Australia
Experian Australia Fraud Services Pty Ltd
Australia
Experian Australia Holdings Pty Ltd
Australia
Experian Australia Pty Ltd
Australia
Look Who’s Charging Pty Ltd
Australia
Riverleen Finance Pty Ltd
Australia
Tallyman Australia Pty Limited
Austria1
Credify Informationsdienstleistungen GmbH
Austria1
Experian Austria GmbH
Austria2
Experian Österreich Verwaltungsgesellschaft mbH
Botswana
Experian Botswana (Pty) Ltd
Brazil3
Brain Soluções de Tecnologia Digital Ltda
BrScan Processamento de Dados e Tecnologia Ltda  Brazil4
Brazil5
Experian Tecnologia Brasil Ltda
Brazil6
Serasa S.A.
Bulgaria
Experian Bulgaria EAD
Canada
Experian Canada Inc.
Chile7
Experian Holdings Chile SpA
Chile8
Experian Services Chile S.A.
China9
Beijing Yiboruizhi Technology Co., Ltd
China10
Experian Credit Service (Beijing) Company Limited
China11
Experian Hong Kong Holdings Limited
China11
Experian Hong Kong Limited
Experian Information Technology (Beijing)

Company Limited
Byington Colombia S.A.S.
Experian Colombia S.A.
Experian Services Costa Rica, S.A.
Experian A/S
Accolade Unlimited
Castlight Limited
CCN UK 2005 Limited
CCN UK Unlimited
Chatsworth Investments Limited
CSID International Limited*
EHI 2005 Limited
EHI UK Unlimited
EIS 2005 Limited
EIS UK Unlimited
Experian (UK) Finance Limited
Experian (UK) Holdings 2006 Limited
Experian 2001 Unlimited
Experian 2006 Unlimited
Experian CIS Limited
Experian Colombia Investments Limited
Experian Europe Unlimited
Experian Finance 2012 Limited
Experian Finance plc
Experian Group Limited
Experian Holdings (UK) Unlimited
Experian Holdings Limited
Experian International Unlimited
Experian Investment Holdings Limited

China12
Colombia
Colombia
Costa Rica
Denmark
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales

Company
Experian Latam Holdings Unlimited
Experian Limited
Experian NA Holdings Unlimited
Experian NA Unlimited
Experian Nominees Limited
Experian SURBS Investments Limited
Experian Technology Limited
Experian US Holdings Unlimited
Experian US Unlimited
G.U.S. Property Management Limited
GUS 1998 Unlimited
GUS 2000 Finance Unlimited
GUS 2000 UK Unlimited
GUS 2000 Unlimited
GUS 2002 Unlimited
GUS 2004 Limited
GUS 2005 Finance Unlimited
GUS Catalogues Unlimited
GUS Finance (2004) Limited
GUS Finance 2006 Unlimited
GUS Finance Holdings Unlimited
GUS Financial Services Unlimited
GUS Holdings (2004) Limited
GUS Holdings Unlimited
GUS International
GUS International Holdings UK Societas
GUS Ireland Holdings UK Societas
GUS NA Unlimited
GUS Netherlands Unlimited
GUS Overseas Holdings UK Societas
GUS Overseas Investments UK Societas
GUS Overseas Retailing Unlimited
GUS Overseas Unlimited
GUS Property Investments Limited
GUS Unlimited
GUS US Holdings UK Societas
GUS US Holdings Unlimited
GUS US Unlimited
GUS Ventures Unlimited
Hugh Wyllie, Limited
International Communication & Data Limited
Motorfile Limited
QAS Limited*
Riverleen Finance Unlimited*
Runpath Group Limited
Runpath Pilot Limited
Runpath Regulated Services Limited
Serasa Finance Limited
Tallyman Limited
Tapad UK Limited
Techlightenment Ltd*
The Royal Exchange Company (Leeds) Unlimited
The Witney Mattress, Divan & Quilt Co. Unlimited
Compuscan (Pty) Ltd 
Experian France S.A.S.
Experian Holding EURL

Country of incorporation
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
eSwatini/Swaziland
France
France

Experian plc Annual Report 2021Financial statements216

Notes to the Company financial statements 
continued

S. Related undertakings at 31 March 2021 continued

Country of incorporation
France
France
Germany13
Germany14
Germany15
Germany16
Germany14
Germany14
Germany17

India18
India18
India19
Indonesia
Ireland
Ireland
Ireland
Ireland
Ireland
Ireland
Italy
Italy
Japan
Republic of Korea
Lesotho 

(i) Subsidiary undertakings continued
Company
Experian Holding France SAS
Experian PH Sarl
3 C Deutschland GmbH
CONET Corporate Communication Network GmbH
Experian GmbH
Informa HIS GmbH
Informa Solutions GmbH
Infoscore Consumer Data GmbH
Tapad Germany GmbH
Experian Credit Information Company of India 
Private Limited
Experian Services India (Private Limited)
W2 Software (India) Private Limited*
PT. Experian Decision Analytics Indonesia
Experian Group Services Limited
Experian Holdings Ireland Limited
Experian Ireland Investments Limited
Experian Ireland Limited
GUS Finance Ireland Unlimited Company
GUS Investments 2003 Unlimited Company
Experian Holding Italia S.r.l.
Experian Italia S.p.A.
Experian Japan Co., Ltd 
MCI-Experian Co., Ltd
Experian Lesotho (Pty) Ltd
Experian Information Services (Malaysia) Sdn. Bhd.  Malaysia20
Malaysia21
Experian (Malaysia) Sdn. Bhd.
Malaysia21
Experian Marketing Services (Malaysia) Sdn Bhd
Malaysia22
Ringgit Arajaya Sdn. Bhd.
Mexico
ESI Servicios S. de R.L. de C.V.
Mexico
Experian de Mexico S. de R.L. de C.V.
Mexico
Experian Soluciones de Informacion, S.A. de C.V.
Monaco
Experian Micro Analytics SAM
Monaco
Scorex SAM
Mozambique
Sistema de informacao de credito S.A
Namibia
Compuscan Credit Reference Bureau (Pty) Ltd
New Zealand
Experian New Zealand Limited
Norway
Experian AS
Norway
Experian Gjeldsregister AS
Norway
TapAd Norway AS
Peru
Sentinel Peru S.A
Compuscan Philippines, Inc
The Philippines
Experian Polska spółka z ograniczoną 
odpowiedzialnością
DP Management Pte Ltd
ENROC Pte. Ltd.
Experian Credit Bureau Singapore Pte. Ltd.
Experian Credit Services Singapore Pte. Ltd.
Experian Asia-Pacific Holdings Pte. Ltd.
Experian Singapore Pte. Ltd
Compuscan Academy (Pty) Ltd
Compuscan Holdings International (Pty) Ltd
Compuscan Holdings South Africa (Pty) Ltd*
Compuscan Information Technologies (Pty) Ltd*

Poland
Singapore
Singapore
Singapore
Singapore
Singapore
Singapore
South Africa23
South Africa23
South Africa23
South Africa23

Numeric superscripts refer to registered office addresses given 
in note S(ii)

Company
CSH Group (Pty) Ltd
Encentivize (Pty) Ltd*
Encentivize Rewards (Pty) Ltd*
Experian South Africa (Pty) Limited
Great Universal Stores (South Africa) (Pty) Ltd
PCubed Analytical Intelligence (Pty) Ltd*
Prolinx (Pty) Ltd*
Scoresharp (Pty) Ltd*
Techtonic Information Technologies (Pty) Ltd*
Axesor Business Process Outsourcing S.L.U.
Axesor Conocer Para Decidir, S.A.
Experian Bureau de Crédito, S.A.
Experian Colombian Investments, S.L.U.
Experian España, S.L.U.
Experian Holdings Espana, S.L.
Experian Latam España Inversiones, S.L.
Rexburg Spain, S.L.U.
Experian Switzerland AG
Experian (Thailand) Co., Ltd
Experian Micro Analytics B.V.
Experian Nederland BV
Experian Scorex Russia B.V.
GUS Europe Holdings BV
GUS Holdings BV
GUS Treasury Services BV
Experian Bilgi Hizmetleri Limited Şirketi
Experian Uganda CRB Limited
Ground Up Limited
Auto I.D., Inc.
ClarityBlue Inc
Clarity Services, Inc.
ConsumerInfo.com Inc
CSIdentity Corporation
CSIdentity Insurance Services, Inc.
Experian Background Data, Inc.
Experian Credit Advisors, Inc.
Experian Data Corp
Experian Fraud Prevention Solutions, Inc.
Experian Health, Inc.
Experian Holdings, Inc.
Experian Information Solutions Inc
Experian Marketing Solutions, LLC
Experian Reserved Response, Inc.
Experian Services Corp.
MyExperian, Inc.
MyHealthDirect, Inc.
RewardStock, Inc.
Riverleen Finance, LLC
StatSchedules India, LLC
Strategic Cost Control, Inc. 
String Automotive Solutions, Inc.
String Enterprises, Inc.
Tapad, Inc.
The 41st Parameter, Inc.

* In voluntary liquidation

Country of incorporation
South Africa23
South Africa24
South Africa24
South Africa24
South Africa24
South Africa24
South Africa23
South Africa24
South Africa23
Spain25
Spain25
Spain26
Spain26
Spain26
Spain26
Spain27
Spain26
Switzerland
Thailand
The Netherlands
The Netherlands
The Netherlands
The Netherlands
The Netherlands
The Netherlands
Turkey
Uganda
Uganda
USA28
USA29
USA28
USA30
USA28
USA28
USA28
USA28
USA28
USA28
USA28
USA28
USA30
USA28
USA28
USA28
USA28
USA29
USA28
USA28
USA28
USA31
USA28
USA28
USA28
USA28

Experian plc Financial statements217

S. Related undertakings at 31 March 2021 continued

(ii) Addresses of registered offices of subsidiary undertakings
Country of incorporation Address of registered office
Argentina

Country of incorporation Address of registered office
Ireland

Australia
Austria1
Austria2
Botswana
Brazil3

Brazil4

Brazil5

Brazil6

Bulgaria

Canada
Chile7
Chile8
China9

China10

China11

China12

Colombia
Costa Rica

Denmark
England and Wales

eSwatini/Swaziland

France

Germany13
Germany14
Germany15
Germany16
Germany17

India18

India19

Indonesia

Carlos Pelligrini 887, 4th Floor, Ciudad Autonoma de 
Buenos Aires, Buenos Aires
Level 6, 549 St Kilda Road, Melbourne, VIC 3004
Gumpendorfer Straße 19-21/5. OG, 1060, Wien
Strozzigasse 10/14, 1080 Vienna
Plot 64518 Deloitte House, Fairgrounds, Gaborone
Avenida Presidente Vargas, 2921 – 6º Andar – sala 
611, Vila Homero, Indaiatuba/SP, 13338-705
St SCS Quadra 02 Bloco c, 109 - Sala 301 401 501 e 
601 Edif, Brasília, Distrito Federal, 70.302-911
Al. Vicente Pinzon, 51, cj. 1301, Reserva Vila Olímpia, 
São Paulo/SP, 04547-130
Avenida das Nações Unidas, 14401 – Torre C-1 do 
Complexo Parque da Cidade – conjuntos 191, 192, 201, 
202, 211, 212, 221, 222, 231, 232, 241 e 242, Chácara 
Santo Antônio, São Paulo/SP, CEP 04794-000
Sofia 1784, “Mladost” district, 115G “Tsarigradsko 
Shosse” 115G, Business center MEGAPARK, FL. 10-11
199 Bay Street, Suite 4000, Toronto, Ontario M5L 1A9
Av el Golf 40 piso, 20 Santiago
Av. del Valle 515, Huechuraba, Santiago
Room 604 6F, One Indigo, 20 Jiuxianqiao Road, 
Chaoyang District, Beijing, 100015
Room 601-602 6F, One Indigo, 20 Jiuxianqiao Road, 
Chaoyang District, Beijing, 100015
Room 2604, 26th Floor, The World Trade Center, 280 
Gloucester Road, Causeway Bay, Hong Kong
Room 607, One Indigo, 20 Jiuxianqiao Road, Chaoyang 
District, Beijing, 100015
Carrera 7, No. 76 -35 Floor 10, Bogota
Edificio Oller Abogados, Provincia de 5551007, Av. 18, 
San José Province, San José
Lyngbyvej 2, DK-2100, Copenhagen
The Sir John Peace Building, Experian Way, NG2 
Business Park, Nottingham, NG80 1ZZ
c/o PricewaterhouseCoopers, Rhus Office Park, Kal 
Grant Street, Mbabane
1 Avenue du Général de Gaulle, 92800 PUTEAUX, 
Immeuble PB5
Edisonstraße 19, 74076, Heilbronn
Rheinstraße 99, 76532, Baden-Baden
Speditionstraße 21, 40221, Düsseldorf
Kreuzberger Ring 68, 65205, Wiesbaden
Walther-von-Cronberg-Platz 13, 60594 Frankfurt a. 
Main
5th Floor, East Wing, Tower 3, Equinox Business Park, 
LBS Marg, Kurla (West), Mumbai, 400070
1st Floor, Plot No. 6, Janakpuri Colony, Gunrock, 
Hyderabad, Telangana 500009
World Trade Centre 3 Lantai 27, Jl. Jendral Sudirman 
Kav. 29-31, Kelurahan Karet, Kecamatan Setiabudi, 
Kota Adm. Jakarta Selatan, DKI Jakarta

Italy
Japan
Republic of Korea
Lesotho

Malaysia20

Malaysia21

Malaysia22

Mexico

Monaco
Mozambique

Namibia

The Netherlands
New Zealand

Norway
Peru
The Philippines

Poland
Singapore

South Africa23

South Africa24

Spain25

Spain26
Spain27
Switzerland 
Thailand

Turkey

Uganda

USA28

USA29
USA30

USA31

Newenham House, Northern Cross, Malahide Road, 
Dublin 17, D17 AY61
Piazza dell’Indipendenza No 11/B, 00185, Rome
1-1 Otemachi 1-chome, Chioyda-ku Tokyo
10F Shinhan L Tower, 358 Samil-daero, Jung-gu, Seoul
Plot No. 582, Ha Hoohlo Extension, Maseru

17-9 & 79-9, 9th Floor, The Boulevard Mid Valley City, 
Lingkaran Syed Putra, 59200 Kuala Lumpur
10th Floor Menara Hap Seng, No. 1 & 3 Jalan P. 
Ramlee, 50250 Kuala Lumpur, Wilayah Persekutuan
Ground, 1st, 2nd & 3rd Floors, Block B, Quill 18, 
Lingkaran Teknokrat, 3 Barat, Cyber 4, 63000 Sepang, 
Cyberjaya, Selangor
Paseo de la Reforma No. 115, Desp. 1503, Col. Lomas 
de Chapultepec, D.F., C.P. 11000
Athos Palace 2, Rue de la Lujerneta, MC 98000
Edifício Millennium Park, Avenida Vladimir Lenine, 174, 
13°, Maputo
C/O Aus Secretarial Services, Bougain Villas, 8 Sam 
Nujoma Drive, Windhoek
Grote Marktstraat 49, 2511BH’s-Gravenhage
Level 8, DLA Piper Tower, 205 Queen Street, Auckland, 
1010
Karenslyst Allé 6, 0278 Oslo
Av. Canaval y Moreyra Nº 480, Piso 19, San Isidro, Lima
24th Floor Philam Life Tower, 8767 Paseo de Roxas, 
Makati City
Plac Marsz. Józefa Piłsudskiego 3, 00-078 Warsaw
10 Kallang Avenue, #14-18 Aperia Tower 2, Singapore, 
339510
Compuscan House, 3 Neutron Avenue, Techno Park, 
Stellenbosch, 7600
Experian House, Ballyoaks Office Park, 35 Ballyclare 
Drive, Bryanston Ext 7, 2191
Calle Graham Bell, s/n, Edificio Axesor, Parque 
Empresarial San Isidro, C.P. 18100, Armilla
C/Principe de Vergara 132, 1a Planta, 28002, Madrid
Principe de Vergara 131 1°, Madrid
Thurgauerstrasse 101a, CH-8152, Opfikon
No. 1788 Singha Complex Building, Room No. 1905, 
19th Floor, New Petchburi Road, Bangkapi, Huai 
Kwang, Bangkok
River Plaza Büyükdere Cad.Bahar Sok.No:13 K:8 
Levent 34394 İstanbul 
Plot 23, 3rd Floor, North Wing, Soliz House, Lumumba 
Avenue, Nakasero, Kampala
The Corporation Trust Company, 1209 Orange Street, 
Wilmington DE 19801
475 Anton Boulevard, Costa Mesa, CA 92626
CT Corporation System, 818 West 7th Street, Los 
Angeles, CA 90017
CSC, 975 Brush Hill Rd, Milton MA 02186

Numeric superscripts refer to subsidiary undertakings given in note S(i)

Experian plc Annual Report 2021Financial statements218

Notes to the Company financial statements 
continued

S. Related undertakings at 31 March 2021 continued

(iii) Additional information on subsidiary undertakings
Summary
The results of the undertakings listed at note S(i) are included in the Group financial statements. Except as indicated below, the Company has direct or 
indirect interests in the whole of the issued equity shares of these undertakings. Undertakings which are direct subsidiaries of the Company are detailed 
in note L to these financial statements. 

Since demerger from GUS plc in 2006, the Company has eliminated dormant and inactive companies through an ongoing internal programme.

Holdings comprising less than 100%
Interests of less than 100% of the issued equity of subsidiary undertakings are:

Brain Soluções de Tecnologia Digital Ltda – 55.0%  
Credify Informationsdienstleistungen GmbH – 60.0% 
DP Management Pte Ltd – 51.0% 
Experian Australia Credit Services Pty Ltd – 84.7% 
Experian Bureau de Crédito, S.A. – 75.0% 
Experian Colombia S.A. – 99.9% 
Experian Credit Information Company of India Private Limited – 66.7% 
Experian Italia S.p.A. – 95.0% 
Experian Information Services (Malaysia) Sdn. Bhd. – 74.0% 
Experian South Africa (Pty) Limited – 87.5% 
Informa Solutions GmbH – 60.0% 
MCI-Experian Co., Ltd – 51.0% 
Serasa S.A. – 99.7%

Holdings comprising other than ordinary shares, common stock or common shares
The Company’s equity interests comprise direct or indirect holdings of ordinary shares, common stock or common shares only, except as listed below: 

GUS 2004 Limited, Motorfile Limited and Experian Soluciones de Informacion, S.A. de C.V. – A ordinary and B ordinary shares  
GUS International and GUS Investments 2003 Unlimited Company – B ordinary shares  
GUS 2000 Unlimited – X ordinary and Y ordinary shares 
Experian Holdings, Inc. – class A and B common stock 
Experian Information Solutions Inc – common no par value shares 
Experian Services Corp. – common no par value shares 
Opt-Out Services, LLC – membership interests shares 
Riverleen Finance, LLC – common stock shares

Experian plc Financial statementsHolding 
23.1%
25.0%
25.0%
32.9%
25.0%
25.0%
33.3%
33.3%
33.3%

219

Country of incorporation
Cayman Islands
England and Wales
Russia
South Africa
USA
USA
USA
USA
USA

Country of incorporation 
or operation
Brazil
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
Germany
Ireland
Jersey
South Africa
South Africa
USA

S. Related undertakings at 31 March 2021 continued

(iv) Associate undertakings
Company
Vector CM Holdings (Cayman), L.P. 
London & Country Mortgages Limited
United Credit Bureau
Who Owns Whom (Pty) Limited
Online Data Exchange LLC
Opt-Out Services, LLC
Central Source LLC
New Management Services, LLC
VantageScore Solutions, LLC

(v) Other undertakings

Undertaking
Serasa Experian Pension Plan
Brigstock Finance Limited
Experian Medical Plan Limited
Experian Pension Scheme
Experian Retirement Savings Plan
Experian Retirement Savings Trustees Limited
Experian Trustees Limited
Experian UK Approved All-Employee Share Plan
The Pension and Life Assurance Plan of Sanderson Systems Limited
Versorgungsordnung der Barclays Industrie Bank GmbH vom April 1988 (incl. amendments)
The Experian Ireland Pension Plan
The Experian plc Employee Share Trust 
Compuscan Team Investment Trust
CSH Education & Welfare Trust
Experian Personal Investment Plan

These undertakings are not subsidiaries or associates. Brigstock Finance Limited is a finance company. The other undertakings operate in connection 
with the Group’s share incentive plans, pension arrangements in the UK, the USA, Brazil, South Africa and Germany, and the provision of medical cover in 
the UK.

Experian plc Annual Report 2021Financial statements220

Shareholder and corporate information

Analysis of share register at 31 March 2021

By size of shareholding

Over 1,000,000
100,001 to 1,000,000
10,001 to 100,000
5,001 to 10,000
2,001 to 5,000
1 to 2,000
Total

By nature of shareholding

Corporates 
Individuals
Treasury shares
Total

Company website
A full range of investor information is available at www.experianplc.com. 
Details of the 2021 AGM, to be held in Dublin, Ireland on Wednesday, 
21 July 2021, are given on the website and in the notice of meeting. 
Information on the Company’s share price is available on the website.

Electronic shareholder communication
Shareholders may register for Share Portal, an electronic communication 
service provided by Link Market Services (Jersey) Limited, via the 
Company website at www.experianplc.com/shares. The service is free 
and it facilitates the use of a comprehensive range of shareholder 
services online. 

When registering for Share Portal, shareholders can select their preferred 
communication method – email or post. Shareholders will receive a 
written notification of the availability on the Company’s website of 
shareholder documents, such as the Annual Report, unless they have 
elected to either (i) receive such notification by email or (ii) receive paper 
copies of shareholder documents, where such documents are available in 
that format. 

Dividend information

Dividends for the year ended 31 March 2021
A second interim dividend in respect of the year ended 31 March 2021 of 
32.5 US cents per ordinary share will be paid on 23 July 2021, to 
shareholders on the register of members at the close of business on 25 
June 2021. Unless shareholders elect by 25 June 2021 to receive US 
dollars, their dividends will be paid in pounds sterling at a rate per share 
calculated on the basis of the exchange rate from US dollars to pounds 
sterling on 2 July 2021. A first interim dividend of 14.5 US cents per 
ordinary share was paid on 5 February 2021.

Number of 
shareholders
144 
366 
753 
581 
2,039 
17,839 
21,722 

Number of 
shareholders
3,663 
18,058 
1 
21,722 

%
0.7 
1.7 
3.5 
2.7 
9.4 
82.0 
100.0 

%
16.9 
83.1 
— 
100.0 

Number of  
shares
 802,461,521 
 120,910,798 
 25,666,597 
 3,962,292 
 6,173,291 
 10,437,117 
969,611,616 

Number of  
shares
897,137,030 
20,196,573 
52,278,013 
969,611,616 

%
82.8 
12.5 
2.6 
0.4 
0.6 
1.1 
100.0 

%
92.5 
2.1 
5.4 
100.0 

Income Access Share arrangements 
As its ordinary shares are listed on the London Stock Exchange, the 
Company has a large number of UK resident shareholders. In order that 
shareholders may receive Experian dividends from a UK source, should 
they wish, the Income Access Share (IAS) arrangements have been put in 
place. The purpose of the IAS arrangements is to preserve the tax 
treatment of dividends paid to Experian shareholders in the UK, in respect 
of dividends paid by the Company. Shareholders who elect, or are deemed 
to elect, to receive their dividends via the IAS arrangements will receive 
their dividends from a UK source (rather than directly from the Company) 
for UK tax purposes.

Shareholders who hold 50,000 or fewer Experian plc shares on the first 
dividend record date after they become shareholders, unless they elect 
otherwise, will be deemed to have elected to receive their dividends under 
the IAS arrangements. 

Shareholders who hold more than 50,000 shares and who wish to receive 
their dividends from a UK source must make an election to receive 
dividends via the IAS arrangements. All elections remain in force 
indefinitely unless revoked. 

Unless shareholders have made an election to receive dividends via the 
IAS arrangements, or are deemed to have made such an election, 
dividends will be received from an Irish source and will be taxed 
accordingly. The final date for submission of elections to receive UK 
sourced dividends via the IAS arrangements is 25 June 2021.

Dividend Reinvestment Plan (DRIP)
The DRIP enables those shareholders who receive their dividends under 
the Income Access Share arrangements to use their cash dividends to 
buy more shares in the Company. Eligible shareholders, who wish to 
participate in the DRIP in respect of the second interim dividend for the 
year ended 31 March 2021, to be paid on 23 July 2021, should return a 
completed and signed DRIP application form, to be received by the 
registrars no later than 25 June 2021. Shareholders should contact the 
registrars for further details.

Experian plc Shareholder and corporate information221

Contact information

Corporate headquarters
Experian plc 
Newenham House 
Northern Cross 
Malahide Road 
Dublin 17 
D17 AY61 
Ireland

T +353 (0) 1 846 9100 
F +353 (0) 1 846 9150

Investor relations
E investors@experian.com

Registered office
Experian plc 
22 Grenville Street 
St Helier 
Jersey 
JE4 8PX 
Channel Islands 
Registered number – 93905

Registrars
Experian Shareholder Services 
Link Market Services (Jersey) Limited 
PO Box 532 
St Helier 
Jersey 
JE4 5UW 
Channel Islands

T 0371 664 9245

T (for calls from outside the UK) +44 800 141 2952 

E experian@linkregistrars.com

Calls are charged at the standard geographic rate and will vary by 
provider. Calls from outside the United Kingdom will be charged at the 
applicable international rate. Lines are open from 8.30am to 5.30pm (UK 
time) Monday to Friday excluding public holidays in England and Wales.

Stock exchange listing information
Exchange: London Stock Exchange, Premium Main Market

Index: FTSE 100

Symbol: EXPN

Capital Gains Tax (CGT) base cost for UK shareholders
On 10 October 2006, GUS plc separated its Experian business from its 
Home Retail Group business by way of demerger. GUS plc shareholders 
were entitled to receive one share in Experian plc and one share in Home 
Retail Group plc for every share they held in GUS plc.

The base cost of any GUS plc shares held at demerger is apportioned for 
UK CGT purposes in the ratio 58.235% to Experian plc shares and 
41.765% to Home Retail Group plc shares. This is based on the closing 
prices of the respective shares on their first day of trading after their 
admission to the Official List of the London Stock Exchange on 11 October 
2006. 

For GUS plc shares acquired prior to the demerger of Burberry on 13 
December 2005, which are affected by both the Burberry demerger and 
the subsequent separation of Experian and Home Retail Group, the 
original CGT base cost is apportioned 50.604% to Experian plc shares, 
36.293% to Home Retail Group plc shares and 13.103% to Burberry Group 
plc shares. 

Shareholder security
Shareholders are advised to be wary of any unsolicited advice, offers to 
buy shares at a discount or offers of free reports about the Company. 
More detailed information on such matters can be found at  
www.moneyadviceservice.org.uk. Details of any share dealing facilities 
that the Company endorses will be included on the Company’s website or 
in Company mailings. 

The Unclaimed Assets Register
Experian owns and participates in The Unclaimed Assets Register, which 
provides a search facility for shareholdings and other financial assets that 
may have been forgotten. For further information, please contact The 
Unclaimed Assets Register, The Sir John Peace Building, Experian Way, 
NG2 Business Park, Nottingham, NG80 1ZZ, United Kingdom 
(T +44 (0) 333 000 0182, E uarenquiries@uk.experian.com) 
or visit www.uar.co.uk.

American Depositary Receipts (ADR)
Experian has a sponsored Level 1 ADR programme, for which Bank of 
New York Mellon acts as Depositary. This programme trades on the 
highest tier of the US over-the-counter market, OTCQX, under the symbol 
EXPGY. Each ADR represents one Experian plc ordinary share. Further 
information can be obtained by contacting:

Shareholder Correspondence 
BNY Mellon Depositary Receipts 
PO Box 505000 
Louisville, KY 40233-5000 
USA

T +1 201 680 6825 (from the USA 1-888-BNY-ADRS)

E shrrelations@cpushareownerservices.com

W www.mybnymdr.com

Financial calendar
Second interim dividend record date
Trading update, first quarter
AGM
Second interim dividend payment date
Half-yearly financial report 
Trading update, third quarter
Preliminary announcement of full-year results

25 June 2021
15 July 2021
21 July 2021
23 July 2021
17 November 2021
14 January 2022
May 2022

Experian plc Annual Report 2021Shareholder and corporate information 
222

Glossary

The following abbreviations are used in this Annual Report, and are taken to have the following meanings: 

Meaning
Annual General Meeting
Artificial intelligence
Application Programming Interface
Business-to-Business
Business-to-Business-to-Consumer
Business-to-Consumer
Benchmark earnings before interest and tax. See note 6 to the Group financial statements
Benchmark earnings before interest, tax, depreciation and amortisation. See note 6 to the Group financial statements
Benchmark earnings per share. See note 6 to the Group financial statements

Abbreviation
AGM
AI
API
B2B 
B2B2C
B2C 
Benchmark EBIT
Benchmark EBITDA
Benchmark EPS
Benchmark operating cash flow See note 6 to the Group financial statements
Benchmark PBT
CCM
CCPA
CDP
CEO
CFO
CGU
CIP
Code
Company
COO
CPIH
CSID
DEFRA
DEI
EITS
EMEA
EPS
ERG
ERMC
ESG
FBU
FCA
FRS
FTE
FVOCI
FVPL
FX
FY19 
FY20
FY21
FY22
FY23
GAAP
GDP
GDPR 
GIA
GSO
H1
H2 
HMRC
IAS
IAS arrangement
IASB
IFRIC

Benchmark profit before tax. See note 6 to the Group financial statements
Experian’s email/cross-channel marketing business (a discontinued operation)
California Consumer Privacy Act
CDP, formerly known as the Carbon Disclosure Project
Chief Executive Officer
Chief Financial Officer
Cash-generating unit
Co-investment Plans
The UK Corporate Governance Code
Experian plc
Chief Operating Officer
The Consumer Price Index including owner occupiers’ housing costs
The CSID group of companies comprising CSIdentity Corporation and CSID International Limited
The UK Government’s Department for Environment, Food and Rural Affairs
Diversity, equity and inclusion 
Experian Information Technology Services 
Europe, Middle East and Africa
Earnings per share
Employee Resource Group
Executive Risk Management Committee
Environmental, social and governance
Fair, balanced and understandable
The UK Financial Conduct Authority
Financial Reporting Standard
Full-time equivalent
Fair value through Other comprehensive income
Fair value through profit or loss 
Foreign exchange rate(s)
Year ended 31 March 2019
Year ended 31 March 2020
Year ended 31 March 2021
Year ending 31 March 2022
Year ending 31 March 2023
Generally Accepted Accounting Practice
Gross Domestic Product
General Data Protection Regulation
Global Internal Audit
Global Security Office
The first half of Experian’s financial year, being the 6 months ending 30 September
The second half of Experian’s financial year, being the 6 months ending 31 March
The UK’s ‘Her Majesty’s Revenue & Customs’
International Accounting Standard
Income Access Share arrangement for the payment of dividends from a UK source
International Accounting Standards Board
International Financial Reporting Standards Interpretations Committee

Experian plc Shareholder and corporate information223

Abbreviation
IFRS or IFRSs
IRS
ISO
KPI
LGPD
MSCIP
NED
NGO
NPS
OCI
OpCo 
Policy 
PSP
Q1
Q2
Q3
Q4 
RF
ROCE
SaaS
TCFD
TSR
UK&I
WACC 

Meaning
International Financial Reporting Standards
The US Internal Revenue Service
International Organization for Standardization
Key performance indicator
Brazil General Data Protection Law
Marketing Services Consumer Information Portal 
Non-executive director
Non-governmental organisation
Net Promoter Score
Other comprehensive income 
Group Operating Committee
Directors’ remuneration policy
Performance Share Plan
The first quarter of Experian’s financial year, being the 3 months ending 30 June
The second quarter of Experian’s financial year, being the 3 months ending 30 September
The third quarter of Experian’s financial year, being the 3 months ending 31 December
The fourth quarter of Experian’s financial year, being the 3 months ending 31 March
Radiative Forcing
Return on capital employed
Software-as-a-Service
Task Force on Climate-related Financial Disclosures
Total shareholder return
United Kingdom and Ireland
The Group’s pre-tax weighted average cost of capital

Experian plc Annual Report 2021Shareholder and corporate informationNotes

Sustainability: at a glance

Environment
Committed to becoming carbon neutral in own operations by
Science-based Target for 2030 set    
Overall CO2e in tonnes
Carbon intensity (CO2e per US$1,000 of revenue)
FY21 carbon emissions offset
Electricity from renewable sources
CDP Climate Change score (in the Leadership band)

Social 
Improving financial health
Number of people with profiles in Experian’s consumer information bureaux
Number of free consumer memberships
Consumers connected to Experian Boost in the USA
Value of debt written off by Limpe Nome in FY21
Total people reached by our Social Innovation products since 2013
Target to reach people through Social Innovation products by 2025
Total people reached in FY21 through our United for Financial Health education programme
Target to reach people through United for Financial Health by 2024
Number of credit offers to people in emerging markets using our micro analytics
Unbanked people who could benefit through alternative data sources and Experian technology platforms
Data
Data security, accuracy, privacy and transparency are a top priority
Rigorous security controls based on ISO 27001 and we hold Cyber Essentials Certification
Employees
Glassdoor employee rating
Gender diversity targets set
Signatory of UN Women’s Empowerment Principles
Mandatory annual training for all employees:

  Code of Conduct
  Security and data
  Anti-corruption

Supply Chain
A member of the Slave-Free Alliance
Suppliers must comply with our Supply Chain Principles, which are aligned with UN Universal Declaration of Human Rights
Supplier Diversity Programme

Governance
Independent Board members, including independent Chairman
Female Board members
Board meets Hampton-Alexander Review recommendation on gender diversity
Ethnically diverse Board members
Board meets Parker Review Committee recommendation on ethnic diversity
Independence of Audit, Remuneration and Nomination and Corporate Governance committees 
Independent Chair and clear division of responsibilities between the Chairman and CEO
Independent external evaluation of the Board’s performance, occurs every three years
Executive remuneration linked to Group performance
Voting rights for ordinary shareholders

2030
Yes
Reduced by 58%
Reduced by 60%
20%
34% 
A-

1.3bn
110m
 6.7m    

US$6.7bn
61m
100m
35m
100m
3.1bn
1.7bn

4.1
Yes
Yes

Yes

73%
36%
Yes
2
Yes
100%
Yes
Yes
Yes
Yes

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www.friendstudio.com  
Print: Pureprint Group

This report has been printed on UPM Finesse 
Silk which is FSC® certified and made from 
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was printed using vegetable based inks by a 
CarbonNeutral® printer.

Annual Report 2021
www.experianplc.com/annualreport

Sustainable Business Report 2021
www.experianplc.com/sbreport

Experian plc website
www.experianplc.com

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Corporate  
headquarters
Experian plc
Newenham House
Northern Cross
Malahide Road
Dublin 17
D17 AY61
Ireland

Operational  
headquarters
Experian
475 Anton Boulevard
Costa Mesa
CA 92626
United States 

Serasa Experian
Av. Doutor Heitor  
José Reali 360
CEP 13571-385
São Carlos
Brazil 

Experian
The Sir John Peace Building
Experian Way
NG2 Business Park
Nottingham
NG80 1ZZ
United Kingdom

T +353 (0) 1 846 9100 
www.experianplc.com

T +1 714 830 7000 
www.experian.com

T +55 11 3004 7728
www.serasaexperian.com.br

T +44 (0) 115 941 0888
www.experian.co.uk