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Fifth Third Bancorp

fitb · NASDAQ Financial Services
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Employees 10,000+
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FY2010 Annual Report · Fifth Third Bancorp
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Charting the Course
with Confidence

2010 ANNUAL REPORT

Corporate 
Profile

Fifth Third Bancorp is a diversified financial services 
company  headquartered  in  Cincinnati,  Ohio.  The 
Company has $111 billion in assets, operates 15 affiliates 
with  1,312  full-service  Banking  Centers,  including 
103  Bank  Mart®  locations  open  seven  days  a  week 
inside select grocery stores and 2,445 ATMs in Ohio, 
Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, 
West  Virginia,  Pennsylvania,  Missouri,  Georgia  and 
North  Carolina.  Fifth  Third  operates  four  main 
businesses:  Commercial  Banking,  Branch  Banking, 
Consumer  Lending  and  Investment  Advisors.  Fifth 
Third also has a 49% interest in Fifth Third Processing  
Solutions, LLC. Fifth Third is among the largest money 
managers  in  the  Midwest  and,  as  of  December  31, 
2010, had $266 billion in assets under care, of which 
it  managed  $25  billion  for  individuals,  corporations 
and not-for-profit organizations. Investor information 
and  press  releases  can  be  viewed  at  www.53.com. 
Fifth Third’s common stock is traded on the NASDAQ®  
National  Global  Select  Market  under  the  symbol 
“FITB.” Member FDIC.

Kevin T. Kabat
President and
Chief Executive Officer

A Message to Our Shareholders

Dear Shareholders,
Last  year  marked  an  important  turning  point  for 
Fifth Third, as many of the actions we’ve taken over 
the  past  several  years  had  a  direct  and  positive 
impact  on  our  results.  Fifth  Third  took  aggressive 
action early in the credit cycle and I’m pleased with 
the progress we’ve shown through improved credit 
trends, continued strong operating metrics and our 
strong capital position. We returned to profitability 
in  early  2010  and  have  continued  to  generate 
increasing levels of earnings through the remainder 
of the year – over $750 million in net income for the 
full year. Our return on assets was 0.7 percent in 2010 
and  1.2  percent  in  the  most  recent  quarter,  which 
demonstrates our progress to normalized levels.   

In February 2011, we fully repaid the U.S. Department 
of  Treasury’s  $3.4  billion  investment  in  preferred 
stock under its Troubled Asset Relief Program (TARP) 
Capital  Purchase  Program.  Since  December  2008, 
we’ve  paid  more  than  $350  million  of  dividends  to 
the American taxpayers, who will also benefit from 
the disposition of the warrants issued in conjunction 
with  that  investment.  We  are  pleased  to  close  this 
chapter  in  our  history  and  move  forward  into  a 
period that we believe will be marked by continued 

improvement in results, enhanced shareholder value 
and prudent management of our capital.

Getting  to  where  we  are  today  didn’t  happen  by 
chance.  We  began  taking  aggressive  actions  to 
position the Company for the coming storm back in 
2007, and we have seen and will continue to see the 
benefit  of  those  actions.  Our  story  is  about  more 
than aggressively attacking credit issues - it’s about 
improving  the  levels  of  customer  satisfaction  and 
employee engagement, continuing to invest in our 
already  strong  earnings  capacity  and  deepening 
customer  relationships  through  new  products  and 
services.  These  are  part  of  a  strategic  plan  that, 
along with relentless focus on execution, allows us 
to chart our future course with confidence. 

Our  strategic  agenda  as  we  move  forward  is 
focused  on  opportunities 
in  markets  where 
we  are  underpenetrated  and  on  continuous 
improvement  of  the  customer  experience,  both  of 
which  aim  for  deeper  customer  relationships  and 
improved  retention.  This  focus  contributes  to  our 
overall  goal  of  positioning  Fifth  Third  as  a  unique 
value  proposition  –  a  bank  with  the  capabilities, 
technology  and  products  of  the  largest  banks  in 
the  country  and  with  the  service  and  local  touch 

2010 ANNUAL REPORT

1

typically associated with a community bank. We’re 
making  great  progress  on  this  front.  In  the  most 
recent  University  of  Michigan  American  Customer 
Satisfaction  Index  (ACSI),  Fifth  Third’s  overall 
score  was  the  highest  we  have  ever  received  – 
significantly  above  the  average  for  the  industry 
and  other  large  peers.  This  is  a  testament  to  our 
commitment in making customer satisfaction one of 
our top priorities and it emphasizes the importance 
of working with our customers as valued partners 
in their financial decision making.

Our core businesses remain strong and we remain 
focused  on  providing  quality  products  to  our 
customers.  We  see  significant  opportunity  in  our 
markets today and our sales force continues to win 
new business throughout our footprint. We see that 
in  stronger  relative  loan  growth,  deposit  growth 
and  fee  growth  compared  with  our  competitors. 
Subsequently, our stock continued its recovery and 
significantly  outperformed  the  industry  in  2010, 
with  a  total  shareholder  return  (stock  price  plus 
dividends) of 51 percent compared with 20 percent 
for the S&P Banks Index.  

Significant events in the 
banking industry
There  have  been  a  number  of  legislative  and 
regulatory  developments  within  the  banking 
industry  during  2010.  Many  of  these  are  aimed 
at  reducing  risk  in  the  industry  and  protecting 
the  economy  and  taxpayers  from  the  effects  of 
financial  system  dislocations.  We  wholeheartedly 
support a strong global financial system and feel 
that many of the changes will ultimately prove to be 
beneficial. There will be additional costs associated 
with implementing many new regulations; however, 
we  are  prepared  to  address  any  challenges  that 
may  lie  ahead.  We’ve  demonstrated  success 
throughout a difficult operating environment and 
we  expect  to  generate  sustainable  growth  in  the 
new operating environment.

Overdraft  regulation,  sometimes  referred  to  as 
“Reg E,” went into effect in the middle of the year 
and  prohibits  banks  from  processing  electronic 
withdrawal  transactions  and  charging  overdraft 
fees  in  accounts  that  lack  sufficient  funds,  unless 
the customer has “opted-in” to the program. Many 
of  our  customers  have  opted-in,  and  therefore 

approved  such  payments,  or  have  otherwise 
arranged for overdraft protection.

In  the  second  half  of  the  year,  the  Dodd-Frank 
Act  –  with  multiple  elements  aimed  at  financial 
reform – was signed into law. A significant focus of 
the  financial  reform  bill  is  reducing  or  eliminating 
activities  not  related  to  traditional  banking  – 
activities that are inherently volatile, add complexity, 
and  create 
interconnections  across  financial 
companies.  Fifth  Third’s  business  model  is  largely 
driven  by  traditional  banking  activities,  which  are 
generally  not  the  focus  of  the  legislation,  and  we 
believe  we  are  well-positioned  to  adapt  and  even 
benefit  from  changing  regulations.  An  additional 
element  of  the  Dodd-Frank  Act,  unrelated  to  the 
financial  crisis,  is  commonly  referred  to  as  the 
“Durbin  Amendment.”  This  requires  the  Federal 
Reserve to limit debit interchange rates charged to 
merchants  by  issuers.  Significant  limits  have  been 
proposed  on  such  interchange  rates  that  unless 
mitigated, would prevent us and other banks from 
fully  recapturing  the  costs  of  operating  our  debit 
card  businesses.  While  no  one  knows  what  the 
final rules and limits will be, we are confident that 
we  can  offset  a  substantial  portion  of  the  impact 
through mitigation strategies.   

New capital proposals were another focal point of 
financial reform in 2010. Both the Dodd-Frank Act 
and  “Basel  III”  (an  international  capital  standard) 
were  introduced  to  establish  future  guidelines 
regarding  the  minimum  amounts  and  types  of 
capital  we  may  be  required  to  maintain.  While 
we  are  still  awaiting  clarity  on  what  the  U.S.  rules 
will  be,  we  do  not  expect  them  to  present  any 
significant  difficulty  for  Fifth  Third.  Despite  the 
lack  of  final  rules,  the  publication  of  Basel  III  and 
the  stabilization  and  relative  improvement  in  the 
economy have begun to provide the industry with 
important direction regarding capital requirements 
in the future.

Finally,  as  previously  noted,  in  February  of  2011 
Fifth Third fully repaid the $3.4 billion in preferred 
stock  that  was  issued  under  the  government’s 
Troubled  Asset  Relief  Program.  Fifth  Third  issued 
$1.7  billion  of  common  equity  and  $1  billion  of 
senior debt to facilitate this repayment. Fifth Third’s 
capital levels upon repayment substantially exceed 
all  capital  standards  as  they  exist  today  and  we 

2

FIFTH THIRD BANCORP

Total Shareholder Return (12/31/09 - 12/31/10)*

*See Total Return Analysis section in the Annual Report on Form 10-K for Fifth Third Bancorp’s 5-year and 10-year total return analysis.

believe  they  will  also  exceed  the  fully  phased-in 
Basel III proposed capital requirements. Now that 
we  have  this  behind  us  and  based  on  our  strong 
financial  results  and  capital  position,  we  expect 
to have greater flexibility in managing our capital, 
including dividends.

Despite  the  headwinds  we  have  faced,  we  are 
generating  solid  levels  of  earnings  and  expect 
results  to  further 
improve.  Change  can  be 
challenging, but how a company deals with change 
determines its success and ultimately its return to 
shareholders. We  are  confident  that  we  are  up  to 
the challenge.

2010 results
For  the  full  year  2010,  we  reported  net  income  of 
$753 million, an increase from our 2009 results that 
included  the  benefit  of  a  $1.1  billion  after-tax  gain 
on  the  sale  of  a  51  percent  interest  in  Fifth  Third 
Processing Solutions.

Core  operating  results  remained  strong.  We’ve 
maintained  consistently  strong  pre-tax  pre-
provision net revenue (revenue minus expenses) – 
nearly $2.5 billion in 2010 – which is relatively high 
compared  with  our  asset  base  and  has  enabled 

us  to  absorb  losses  better  and  generate  stronger 
profits compared with many peer institutions. 

interest 

income  and  net 

Net 
interest  margin 
continued  to  expand  as  we  lowered  our  excess 
liquidity and benefited from deposit repricing. We 
have  begun  to  see  some  stabilization  in  our  loan 
balances and continue to see solid loan production, 
particularly  in  commercial  and  industrial  (C&I) 
loans. Within C&I, origination volumes have been at 
historically  high  levels,  but  paydowns  also  remain 
high. Within consumer loans, auto loan originations 
have been very strong and our mortgage production 
picked up in the latter half of the year. Overall, we’ve 
been pleased with our lending volumes throughout 
the  year  and  believe  that  we  have  some  positive 
momentum  heading  into  2011.  We  also  continued 
to grow high-value transaction deposit accounts in 
2010, with average balances increasing 19 percent, 
or $10.4 billion, over last year.

Our  provision  expense  for  loan  and  lease  losses 
declined more than $2 billion from 2009, reflecting 
significantly  lower  net  charge-offs  and  reductions 
in  problem  assets.  We  finished  the  year  strong 
with  fourth  quarter  net  charge-offs  dropping 
below 2 percent of average loans on an annualized 
basis,  significantly  better  than  most  large  peers. 

2010 ANNUAL REPORT

3

The  improvement  in  credit  trends  resulted  in 
reductions  of  our  loan  loss  reserves  by  $745 
million  during  the  year;  however,  these  reserves 
are still among the strongest coverage levels in the 
industry, at 3.88 percent of loans and 179 percent of 
nonperforming loans.

Noninterest income benefited from solid mortgage 
banking revenue of $647 million in 2010, an increase 
of  17  percent  over  2009.  Our  investment  advisory 
revenue  increased  11  percent  over  the  prior  year 
and  deposit  fees  declined  only  9  percent  despite 
the impact of the overdraft regulation. 

Our  capital  position  remains  robust.  Our  Tier  1 
capital ratio was 13.9 percent at year-end compared 
with 13.3 percent at the end of 2009.  Our tangible 
common  equity  (TCE)  ratio  including  unrealized 
gains on securities, which increased to 7.3 percent, 
continues to compare favorably with our peers and 
is even more favorable when viewed in light of our 
capital  raise  at  the  beginning  of  2011.    Given  our 
capital  position  and  our  strong  reserve  position, 
Fifth Third has one of the strongest balance sheets 
among commercial banks.  

Strategic initiatives and  
Lines of Business
Fifth  Third  has  a  simple  overall  value  proposition 
–  we  have  the  resources  and  technology  to  offer 
products competitive with the largest banks in the 
country  for  traditional  banking  business,  but  our 
customer  service  rivals  that  of  most  community 
banks.  By  focusing  on  this  “sweet  spot,”  we 
believe  we  are  able  to  drive  differentiation  to  our 
customers and value creation for our shareholders. 
Our  strategic  plan  is  designed  to  further  improve 
that  position  through  a  variety  of  initiatives  that 
have  the  ultimate  goal  of  developing  deeper 
customer  relationships  and  growing  our  customer 
base through the strength of the Fifth Third brand. 

line  of  business 

Our  Commercial  Banking 
is 
focused  on  maintaining  a  close  relationship  with 
our  customers,  developing  new  value-added 
products based on customer needs, and continuing 
to  enhance  sales  processes.  We  strive  to  develop 
innovative  solutions  for  our  customers,  such  as 
our  Remote  Currency  Manager  product,  which 
has  enhanced  our  suite  of  treasury  management 
product  offerings.  We’ve  also  hired  exceptional 

talent  across  our  footprint,  and  we  expect  this  to 
contribute  to  our  revenue  growth  going  forward. 
Recently,  we’ve  begun  to  see  some  positive 
signs  within  C&I  lending,  particularly  within  the 
manufacturing  and  health  care  industries,  and 
we  have  seen  significant  growth  in  core  deposits, 
posting a 32 percent increase over last year.

Our Branch Banking line of business has continued 
to  post  strong  results.  We  have  been  successful 
in  introducing  new  product  bundles  in  the  last 
few  years,  such  as  our  Secure  Checking  Package 
that  combines  identity  theft  protection  with  a 
traditional  checking  account.  Our  Relationship 
Savings  product  has  attracted  over  $9  billion  in 
balances since inception and has more than tripled 
in balances this year alone. We were one of the first 
of  our  peers  to  eliminate  free  checking  products, 
and we continue to focus on providing value-added 
products  to  our  customers.  Customer  service 
remains a top priority and during 2010 we expanded 
our  traditional  branch  hours  on  weeknights  and 
weekends  at  many  locations  in  order  to  be  even 
more accessible to our customers. Additionally, we 
have hired over 100 small business banking officers 
focused on customers in the $1 million to $3 million 
revenue  range,  as  we  see  additional  opportunities 
in  this  underpenetrated  market  space  and  are 
committed  to  fostering  economic  growth  through 
investing in this area.  

Our Consumer Lending line of business had another 
outstanding  year.  Our  mortgage  originations 
exceeded $18 billion and we generated over $600 
million of mortgage banking revenue. Our recent J.D. 
Power Mortgage Origination Customer Satisfaction 
scores 
improved  significantly  compared  with 
2009  results.  Our  J.D.  Power  Mortgage  Servicer 
Satisfaction score increased – ranking Fifth Third in 
the  top  five  -  while  the  industry  average  declined 
compared with 2009. Our auto lending operations 
continued  to  perform  well  as  we  maintained 
strong  credit  quality  and  pricing  discipline,  while 
generating  more  than  $5  billion  in  originations. 
We  remain  committed  to  offering  responsible 
credit solutions to our customers and helping them 
through  our  mortgage  modification  programs, 
while  also  keeping  long-term  value  creation  for 
shareholders a priority.

Investment  Advisors  business  benefited 
Our 
from  the  overall  lift  in  the  equity  and  bond 

4

FIFTH THIRD BANCORP

“Change can be challenging, 
but how a company deals 
with change determines its 
success and ultimately its 
return to shareholders.”

markets  throughout  2010.  As  a  result  of  market 
performance  and  continued  investment  in  our 
sales force, investment advisory revenue increased 
more  than  $30  million  compared  with  2009. 
Additionally, assets under care were up 46 percent 
on  a  year-over-year  basis,  reflecting  inflows  from 
new  business  won  in  2010.  In  terms  of  year-over-
year revenue growth, Fifth Third’s retail brokerage 
segment  outperformed  its  peers  throughout  2010 
as  it  has  shifted  its  focus  from  a  single  product 
approach  to  a  full-service  advisory  model.    We 
believe  this  business  is  well-positioned  for  future 
market growth.  

Looking to 2011 and beyond, we expect to continue 
our organic growth strategy, with the ultimate goal 
of  developing  or  maintaining  a  market  leading 
position  in  a  majority  of  our  markets.  We  have 
found  that  in  markets  where  we  have  a  top  three 
market share we consistently have higher deposits 
per branch, as well as more products per customer. 
Fifth Third is currently in the top three in just under 
half  of  our  markets  and  we  are  targeting  being  in 
the  top  three  in  about  two-thirds  of  our  markets 
over the next several years. This  strategy,  coupled 
with  our  customer  experience  initiatives,  should 
strengthen our position in the future.

Economic overview and outlook
As  we  entered  2010  we  started  to  see  some 
in  economic  trends  and  signs 
improvement 

pointing  to  an  economic  recovery  -  although 
we  expect  it  will  take  some  time  before  we  see 
meaningful,  sustained  economic  growth.    The  U.S. 
Gross  Domestic  Product  (GDP)  has  seen  positive 
growth  throughout  the  year.  There  has  been 
some  stabilization  in  home  prices  although  values 
continue to decline in some markets and there has 
not been any substantial growth in most others. The 
unemployment rate also appears to have stabilized 
although  it  remains  at  elevated  levels.  All  of  this 
has  contributed  to  uncertainty  in  the  markets, 
yet  despite  this  uncertainty  we’ve  demonstrated 
continued improvement through our profitability. 

Despite the challenging operating environment, we 
have  continued  to  lend  and  have  extended  more 
than  $86  billion  of  credit  in  2010,  an  increase  of 
15  percent  from  the  previous  year.  Our  mortgage 
originations  have  outperformed  the  Mortgage 
Bankers  Association  (MBA)  forecast  each  quarter 
in 2010.

Commercial  loan  demand  has  started  to  pick  up 
and credit line utilization appears to have stabilized. 
Customers  remain  cautious,  although  we  continue 
to have optimistic conversations with our customers 
about  business  expansion  and  investment.  We 
remain  focused  on  developing  and  maintaining 
relationships with our customers so that as they are 
ready to invest in business expansion we are there 
to assist them with their plans. 

2010 ANNUAL REPORT

5

Fifth  Third  is  also  committed  to  helping  our 
customers  stay  in  their  homes,  and  we  continue 
to  offer  many  options  to  help  achieve  this.  We 
recognize that finding mutually beneficial solutions 
is the best way to operate. We continue to outpace 
the industry in permanent modification conversions 
in the government’s Home Affordable Modification 
Program (HAMP).  Of Fifth Third’s portfolio eligible 
for  HAMP  consideration,  more  than  78  percent 
of  those  trial  plans  have  been  converted  to 
permanent  modifications,  which  is  nearly  double 
the  national  average.  Additionally,  Fifth  Third  has 
been providing its “You Have Options” program for 
bank-owned mortgages,  which offers  various  loan 
modifications  based  on  each  customer’s  specific 
financial situation. We started this program in early 
2007,  well  ahead  of  the  government’s  mortgage 
modification program, and have seen great success. 
We have modified $2.3 billion of these loans since 
the inception of the program. 

We  anticipate  steady,  modest  growth  in  2011. 
We’re  not  expecting  a  double  dip  recession  but 
economic  activity  is  not  at  full  capacity.  We  will 
continue  to  execute  on  our  core  growth  strategies 
that we expect to build value for our shareholders, 
particularly as the economy improves.

Looking forward
We have made a number of positive strides over the 
course of the year – a return to profitability, proactive 
management  of  our  credit  portfolio,  significant 
improvement  in  our  risk  management  capabilities, 
and  improved  customer  satisfaction  scores.  Many 
of  these  positive  outcomes  are  attributable  to 
the  hard  work  and  dedication  of  our  employees 
in  a  challenging  operating  environment.  We  have 
maintained  the  advantages  of  our  strong  sales 
culture  while  significantly  increasing  our  focus  on 
customer satisfaction and employee engagement.

There  will  likely  still  be  headwinds  in  2011,  in  part 
due to the regulatory changes that will continue to 
evolve.  However,  our  traditional  banking  model  is 
consistent  with  the  objectives  of  financial  reform, 
and  it  is  this  traditional  banking  focus  that  we 
expect  will  position  us  well  for  the  future.  We’ve 
endured  one  of  the  most  trying  economic  and 
banking periods in history and we have made many 
difficult decisions that we believe were in the best 
long-term  interests  of  our  shareholders.  We  have 
made  the  appropriate  investments  over  time, 
without  indiscriminate  expense  cuts,  in  order  to 
preserve and increase future revenue opportunities. 
Our  actions  and  investments  have  positioned  us 
well,  and  we  will  continue  to  focus  on  enhancing 
our  performance  in  the  future  to  enable  us  to 
deliver results and returns that create value to you 
as shareholders.

Thank you for your continued support of Fifth Third. 
I  appreciate  your  loyalty,  especially  throughout 
the  difficult  times,  and  I  look  forward  to  taking 
advantage  of  the  positive  momentum  we  have 
going into 2011.

Sincerely,

Kevin T. Kabat 
President and Chief Executive Officer 
February 2011

6

FIFTH THIRD BANCORP

 
Front row: Dudley S. Taft, Jewell D. Hoover, John J. Schiff Jr., Kevin T. Kabat, William M. Isaac
Second row: Dr. Mitchel D. Livingston, James P. Hackett, Darryl F. Allen, Marsha C. Williams
Third row: Emerson L. Brumback, Hendrik G. Meijer, Gary R. Heminger, Ulysses L. Bridgeman Jr. 

Corporate Governance

Fifth  Third  Bancorp  is  committed  to  maintaining 
strong  corporate  governance  practices.  As 
measured  by  RiskMetrics  Group,  Fifth  Third’s 
Governance  Risk  Indicators  (GRId)  classify  Audit, 
Board  Structure,  Compensation  and  Shareholder 
Rights as Low Concern, the best possible rating.

Fifth  Third’s  board  is  controlled  by  a  majority  of 
independent  outsiders.  In  May  of  2010,  Fifth  Third 
appointed William Isaac to the role of chairman of 

the board.  Mr. Isaac brings a wealth of experience 
to the board, having spent his career in the banking 
industry  and  serving  as  Chairman  of  the  FDIC 
from 1981 to 1985. The addition of a non-executive 
chairman  to  the  board  of  directors  improves  our 
already strong corporate governance practices and 
provides support to the executive leadership team. 

For  more  on  Fifth  Third’s  corporate  governance, 
visit www.53.com. 

2010 ANNUAL REPORT

7

Branch Banking

2010 Highlights

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(cid:116)(cid:1)(cid:5)(cid:18)(cid:24)(cid:15)(cid:25)(cid:1)(cid:67)(cid:74)(cid:77)(cid:77)(cid:74)(cid:80)(cid:79)(cid:1)(cid:66)(cid:87)(cid:70)(cid:83)(cid:66)(cid:72)(cid:70)(cid:1)(cid:77)(cid:80)(cid:66)(cid:79)(cid:84)
(cid:116)(cid:1)(cid:5)(cid:21)(cid:21)(cid:15)(cid:23)(cid:1)(cid:67)(cid:74)(cid:77)(cid:77)(cid:74)(cid:80)(cid:79)(cid:1)(cid:66)(cid:87)(cid:70)(cid:83)(cid:66)(cid:72)(cid:70)(cid:1)(cid:68)(cid:80)(cid:83)(cid:70)(cid:1)(cid:69)(cid:70)(cid:81)(cid:80)(cid:84)(cid:74)(cid:85)(cid:84)
(cid:116)(cid:1)(cid:18)(cid:13)(cid:20)(cid:18)(cid:19)(cid:1)(cid:71)(cid:86)(cid:77)(cid:77)(cid:14)(cid:84)(cid:70)(cid:83)(cid:87)(cid:74)(cid:68)(cid:70)(cid:1)(cid:67)(cid:66)(cid:79)(cid:76)(cid:74)(cid:79)(cid:72)(cid:1)(cid:68)(cid:70)(cid:79)(cid:85)(cid:70)(cid:83)(cid:84)
(cid:116)(cid:1)(cid:19)(cid:13)(cid:21)(cid:21)(cid:22)(cid:1)(cid:71)(cid:86)(cid:77)(cid:77)(cid:14)(cid:84)(cid:70)(cid:83)(cid:87)(cid:74)(cid:68)(cid:70)(cid:1)(cid:34)(cid:53)(cid:46)(cid:84)
(cid:116)(cid:1)(cid:18)(cid:15)(cid:22)(cid:1)(cid:78)(cid:74)(cid:77)(cid:77)(cid:74)(cid:80)(cid:79)(cid:1)(cid:80)(cid:79)(cid:77)(cid:74)(cid:79)(cid:70)(cid:1)(cid:67)(cid:66)(cid:79)(cid:76)(cid:74)(cid:79)(cid:72)(cid:1)(cid:68)(cid:86)(cid:84)(cid:85)(cid:80)(cid:78)(cid:70)(cid:83)(cid:84)

Business Description
Branch  Banking  provides  a  full  range  of  deposit 
and  lending  products  to  individuals  and  small 
businesses  in  12  states  in  the  Midwestern  and 
Southeastern regions of the United States. Branch 
Banking offers depository and loan products, such 
as  checking  and  savings  accounts,  home  equity 
loans  and  lines  of  credit,  credit  cards  and  direct 
loans for automobiles and other personal financing 
needs,  as  well  as  products  designed  to  meet  the 
specific  needs  of  small  businesses,  including  cash 
management services.

Customer Focus
As the needs of our customers change, Fifth Third is 
looking toward the future and tailoring its offerings 
to reflect how people want to bank today. To add 
convenience  to  the  branch  banking  experience, 
we  extended  operating  hours  at  a  majority  of  our 
banking  centers  across  our  footprint.  In  addition 
to  the  branch  network,  which  includes  BankMart® 

locations  inside  select  grocery  stores,  Fifth  Third 
offers  online,  ATM,  telephone  and  mobile  banking 
services  that  are  available  24  hours  a  day,  seven 
days a week.

Whether saving for a home or a child’s education, 
planning  for  retirement,  or  building  a  business, 
customers can depend on our knowledgeable and 
reliable  employees  to  provide  banking  products 
that  meet  their  needs  and  help  reach  their  goals. 
Likewise, our business bankers provide full solutions 
including  loans,  treasury  management  products, 
employee  savings  plans  and  employee  banking 
programs to small business customers.

Strategy
Fifth Third continues to enhance its branded sales 
and  service  process,  which  drove  a  13  percent 
improvement  in  our  90-day  new  customer  cross-
sell  ratio  during  2010  and  contributed  to  account 
growth of 8 percent compared with the prior year.

During 2010, Fifth Third continued to offer several 
packaged  checking  products  designed  to  provide 
significant  customer  benefits  for  a  standard 
monthly  fee.  These  products,  which  include  Gold, 
Rewards and Secure checking, drove growth in fee 
income from value-added services that are bundled 
with deposit accounts. Balances of the Relationship 
Savings  product,  which  doubles  a  customer’s 
interest  rate  when  accompanied  by  an  active 
checking account, more than tripled over the year.

8

FIFTH THIRD BANCORP

Consumer Lending

2010 Highlights

(cid:116)(cid:1)(cid:5)(cid:18)(cid:15)(cid:18)(cid:1)(cid:67)(cid:74)(cid:77)(cid:77)(cid:74)(cid:80)(cid:79)(cid:1)(cid:85)(cid:80)(cid:85)(cid:66)(cid:77)(cid:1)(cid:83)(cid:70)(cid:87)(cid:70)(cid:79)(cid:86)(cid:70)
(cid:116)(cid:1)(cid:5)(cid:19)(cid:17)(cid:15)(cid:22)(cid:1)(cid:67)(cid:74)(cid:77)(cid:77)(cid:74)(cid:80)(cid:79)(cid:1)(cid:66)(cid:87)(cid:70)(cid:83)(cid:66)(cid:72)(cid:70)(cid:1)(cid:77)(cid:80)(cid:66)(cid:79)(cid:84)
(cid:116)(cid:1)(cid:5)(cid:23)(cid:22)(cid:15)(cid:23)(cid:1)(cid:67)(cid:74)(cid:77)(cid:77)(cid:74)(cid:80)(cid:79)(cid:1)(cid:78)(cid:80)(cid:83)(cid:85)(cid:72)(cid:66)(cid:72)(cid:70)(cid:1)(cid:84)(cid:70)(cid:83)(cid:87)(cid:74)(cid:68)(cid:74)(cid:79)(cid:72)(cid:1)(cid:81)(cid:80)(cid:83)(cid:85)(cid:71)(cid:80)(cid:77)(cid:74)(cid:80)
(cid:116)(cid:1)(cid:24)(cid:13)(cid:24)(cid:17)(cid:17)(cid:1)(cid:69)(cid:70)(cid:66)(cid:77)(cid:70)(cid:83)(cid:1)(cid:74)(cid:79)(cid:69)(cid:74)(cid:83)(cid:70)(cid:68)(cid:85)(cid:1)(cid:66)(cid:86)(cid:85)(cid:80)(cid:1)(cid:77)(cid:70)(cid:79)(cid:69)(cid:74)(cid:79)(cid:72)(cid:1)(cid:79)(cid:70)(cid:85)(cid:88)(cid:80)(cid:83)(cid:76)

Business Description
Consumer  Lending  provides 
loan  solutions 
to  customers  across  and  beyond  Fifth  Third’s 
footprint.  Our  loan  products  include  mortgages 
and  home  equity  loans  and  lines.  Consumer 
Lending  also  partners  with  a  network  of  auto 
dealers  that  originate  loans  on  the  Bank’s  behalf. 
Whether in need of a mortgage or a new car, our 
customers know we offer a solution to help them 
achieve their goals.

Customer Focus
We  recognize  that  personal  loans  are  often  a  vital 
element  for  the  prosperity  of  our  customers.  We 
deliver  a  full  spectrum  of  competitive  lending 
solutions that correspond to their financial situations. 
Throughout  the  entire  customer  experience,  we 
strive  to  provide  expert  advice  and  outstanding 
service. To help prepare for major life moments like 
buying a car or for purchasing every day necessities, 
Fifth  Third  provides  lending  solutions  that  fit  our 
customers’ needs today and tomorrow.

We  also  support  homeownership  by  offering  a 
variety  of  refinancing  and  workout  arrangements 
to give our customers options. While each situation 
is  different,  we  intend  to  work  toward  mutually 
beneficial  outcomes  with  our  borrowers.  Some 
alternative  modification  options  may 
include 
changing the terms of the original loan to make the 
payments  more  affordable,  primarily  by  lowering 
interest rates and extending the terms.

Strategy
Fifth  Third  understands  that  each  customer 
has  unique  needs.  To  evolve  with  the  dynamic 
marketplace  and  meet  the  changing  needs  of 
customers as they progress through life, we continue 
to adjust our lending solutions. Our strategic focus is 
to  surround  each  new  and  existing  customer  with  a 
team of professional bankers committed to providing 
complete  banking  solutions  in  order  to  profitably 
grow market share.

Our  sales  and  service  associates  strive  to  achieve 
the  highest  ratings  for  customer  experience  while 
delivering  operational  excellence.  In  2010,  we 
advanced  our  mortgage  origination  market  share 
within  the  top  20,  and  remain  a  top  five  market 
share  leader  within  the  non-captive  prime  auto 
lending space.

2010 ANNUAL REPORT

9

Commercial Banking

2010 Highlights

(cid:116)(cid:1)(cid:5)(cid:19)(cid:15)(cid:19)(cid:1)(cid:67)(cid:74)(cid:77)(cid:77)(cid:74)(cid:80)(cid:79)(cid:1)(cid:85)(cid:80)(cid:85)(cid:66)(cid:77)(cid:1)(cid:83)(cid:70)(cid:87)(cid:70)(cid:79)(cid:86)(cid:70)
(cid:116)(cid:1)(cid:5)(cid:20)(cid:25)(cid:15)(cid:21)(cid:1)(cid:67)(cid:74)(cid:77)(cid:77)(cid:74)(cid:80)(cid:79)(cid:1)(cid:66)(cid:87)(cid:70)(cid:83)(cid:66)(cid:72)(cid:70)(cid:1)(cid:77)(cid:80)(cid:66)(cid:79)(cid:84)(cid:1)
(cid:116)(cid:1)(cid:5)(cid:19)(cid:21)(cid:15)(cid:19)(cid:1)(cid:67)(cid:74)(cid:77)(cid:77)(cid:74)(cid:80)(cid:79)(cid:1)(cid:66)(cid:87)(cid:70)(cid:83)(cid:66)(cid:72)(cid:70)(cid:1)(cid:68)(cid:80)(cid:83)(cid:70)(cid:1)(cid:69)(cid:70)(cid:81)(cid:80)(cid:84)(cid:74)(cid:85)(cid:84)
(cid:116)(cid:1)(cid:18)(cid:13)(cid:20)(cid:22)(cid:17)(cid:1)(cid:77)(cid:66)(cid:83)(cid:72)(cid:70)(cid:1)(cid:68)(cid:80)(cid:83)(cid:81)(cid:80)(cid:83)(cid:66)(cid:85)(cid:70)(cid:1)(cid:68)(cid:77)(cid:74)(cid:70)(cid:79)(cid:85)(cid:1)(cid:83)(cid:70)(cid:77)(cid:66)(cid:85)(cid:74)(cid:80)(cid:79)(cid:84)(cid:73)(cid:74)(cid:81)(cid:84)
(cid:116)(cid:1)(cid:18)(cid:25)(cid:13)(cid:22)(cid:17)(cid:17)(cid:1)(cid:78)(cid:74)(cid:69)(cid:69)(cid:77)(cid:70)(cid:1)(cid:78)(cid:66)(cid:83)(cid:76)(cid:70)(cid:85)(cid:1)(cid:68)(cid:77)(cid:74)(cid:70)(cid:79)(cid:85)(cid:1)(cid:83)(cid:70)(cid:77)(cid:66)(cid:85)(cid:74)(cid:80)(cid:79)(cid:84)(cid:73)(cid:74)(cid:81)(cid:84)
(cid:116)(cid:1)(cid:19)(cid:20)(cid:23)(cid:13)(cid:22)(cid:17)(cid:17)(cid:1)(cid:53)(cid:83)(cid:70)(cid:66)(cid:84)(cid:86)(cid:83)(cid:90)(cid:1)(cid:46)(cid:66)(cid:79)(cid:66)(cid:72)(cid:70)(cid:78)(cid:70)(cid:79)(cid:85)(cid:1)(cid:77)(cid:70)(cid:66)(cid:69)(cid:1)(cid:66)(cid:68)(cid:68)(cid:80)(cid:86)(cid:79)(cid:85)(cid:84)

Business Description
Fifth  Third’s  Commercial  line  of  business  offers 
banking,  cash  management  and  financial  services 
to large and middle market businesses, government 
and  professional  customers.  In  addition  to  the 
traditional 
lending  and  depository  offerings, 
commercial products and services include global cash 
management,  foreign  exchange  and  international 
trade  finance,  derivatives  and  capital  markets 
services,  asset-based  lending,  real  estate  finance, 
public  finance,  commercial  leasing  and  syndicated 
finance.  Our  Commercial  line  of  business  serves 
clients ranging from middle market companies with 
$20 million in annual revenue to some of the largest 
companies in the world.

Customer Focus
Fifth  Third  has  a  long  tradition  of  commercial 
banking experience. In addition to offering complete 
financial  solutions  to  our  clients,  we  believe  the 
focus should be on our total relationship with them. 
In  2010,  to  support  the  focus  on  developing  those 
trusted  advisor  relationships,  we  implemented  a 

customer experience initiative to provide quick and 
consistent  feedback  from  our  clients  to  the  sales 
teams. Keeping in close contact with customers and 
offering  specific  solutions  is  more  important  than 
ever in today’s demanding operating environment. 

Strategy
Our Commercial line of business delivers innovative 
and  client-specific  solutions  that  leverage  Fifth 
Third’s  expertise  in  treasury  management,  capital 
markets  and  international  products  and  services. 
Our  sales  process  drives  the  delivery  of  financial 
solutions through a relationship team consisting of 
subject matter experts to ensure that all aspects of 
client needs are assessed and met. 

During  2010,  Fifth  Third  continued  to  invest  in 
treasury management solutions with the rollout of a 
Working Capital Management tool, implementation of 
the Sales Resource Center, and enhancements to the 
Remote Currency Manager and RevLink products. Our 
Remote Currency Manager product, which automates 
cash  handling  in  the  marketplace,  processed  $4.7 
billion in transactions through 4,300 locations in 2010. 
The  RevLink  product,  which  accelerates  the  posting 
of  paper-based  claim  payments  for  healthcare 
providers, processed 7.2 million payment transactions, 
accounting  for  $5  billion  in  claim  payments,  a  400 
percent increase from the prior year.

Fifth Third also invested in improved capital markets 
solutions  for  our  clients,  assembling  a  team  of 
strategists  who  consult  with  middle  market  clients 
in  areas  such  as  capital  structure,  currency  risk  and 
private  equity  offerings.  In  2010,  this  team  helped 
drive  an  increase  in  capital  markets  revenue  of  9 
percent.

10

FIFTH THIRD BANCORP

Investment Advisors

2010 Highlights  

(cid:116)(cid:1)(cid:5)(cid:21)(cid:26)(cid:21)(cid:1)(cid:78)(cid:74)(cid:77)(cid:77)(cid:74)(cid:80)(cid:79)(cid:1)(cid:85)(cid:80)(cid:85)(cid:66)(cid:77)(cid:1)(cid:83)(cid:70)(cid:87)(cid:70)(cid:79)(cid:86)(cid:70)
(cid:116)(cid:1)(cid:1)(cid:5)(cid:19)(cid:15)(cid:23)(cid:1)(cid:67)(cid:74)(cid:77)(cid:77)(cid:74)(cid:80)(cid:79)(cid:1)(cid:66)(cid:87)(cid:70)(cid:83)(cid:66)(cid:72)(cid:70)(cid:1)(cid:77)(cid:80)(cid:66)(cid:79)(cid:84)
(cid:116)(cid:1)(cid:5)(cid:22)(cid:15)(cid:26)(cid:1)(cid:67)(cid:74)(cid:77)(cid:77)(cid:74)(cid:80)(cid:79)(cid:1)(cid:66)(cid:87)(cid:70)(cid:83)(cid:66)(cid:72)(cid:70)(cid:1)(cid:68)(cid:80)(cid:83)(cid:70)(cid:1)(cid:69)(cid:70)(cid:81)(cid:80)(cid:84)(cid:74)(cid:85)(cid:84)
(cid:116)(cid:1)(cid:5)(cid:19)(cid:22)(cid:1)(cid:67)(cid:74)(cid:77)(cid:77)(cid:74)(cid:80)(cid:79)(cid:1)(cid:66)(cid:84)(cid:84)(cid:70)(cid:85)(cid:84)(cid:1)(cid:86)(cid:79)(cid:69)(cid:70)(cid:83)(cid:1)(cid:78)(cid:66)(cid:79)(cid:66)(cid:72)(cid:70)(cid:78)(cid:70)(cid:79)(cid:85)(cid:1)
(cid:116)(cid:1)(cid:1)(cid:5)(cid:19)(cid:23)(cid:23)(cid:1)(cid:67)(cid:74)(cid:77)(cid:77)(cid:74)(cid:80)(cid:79)(cid:1)(cid:66)(cid:84)(cid:84)(cid:70)(cid:85)(cid:84)(cid:1)(cid:86)(cid:79)(cid:69)(cid:70)(cid:83)(cid:1)(cid:68)(cid:66)(cid:83)(cid:70)

Business Description
Investment  Advisors  is  comprised  of  five  distinct 
businesses:  Fifth  Third  Private  Bank,  Fifth  Third 
Securities, Fifth Third Asset Management, Fifth Third 
Institutional Services and Fifth Third Insurance. We 
have more than 100 years of experience helping our 
individual,  business  and  institutional  clients  build 
and manage their wealth.

Client Focus
Clients receive specialized advice from each of our 
business  lines.  Fifth  Third  Private  Bank  simplifies 
financial  complexity  for  the  Bank’s  most  affluent 
clients by collaborating with them to articulate and 
achieve  their  goals.  Fifth  Third  Securities  serves 
individuals  and  families  by  offering  retirement, 
investment  and  education  planning,  managed 
money,  annuities,  and  transactional  brokerage 
services.    Fifth  Third  Insurance  offers  a  number 
of  insurance  products  and  services  such  as  life 
insurance, 
insurance,  disability 
income  protection,  and  annuities  to  help  clients 
minimize risk and protect their wealth.  Fifth Third 

long-term  care 

Asset  Management  provides  asset  management 
services  to  institutional  clients  and  also  advises 
the  Company’s  proprietary 
family  of  mutual 
funds,  Fifth  Third  Funds.  Fifth  Third  Institutional 
Services  provides  consulting, 
investment  and 
record-keeping  services  for  corporations,  financial 
institutions, foundations, endowments and not-for-
profit  organizations.  Products  include  retirement 
plans,  endowment  management,  planned  giving 
and global and domestic custody services.  

Strategy
Investment Advisors serves to deepen and enhance 
the  Bank’s  most  important  client  relationships 
by  collaborating  with  our  Retail,  Commercial  and 
Business Banking partners. We begin by completely 
understanding each client’s unique needs, goals and 
circumstances.  For  our  most  affluent  individuals 
and  families,  we  have  teams  of  professionals  to 
design  unbiased  solutions  that  meet  all  of  their 
wealth  management  needs  in  one  place.  For  our 
Retail  clients,  we  offer  a  comprehensive  suite  of 
investment and insurance solutions to complement 
their  existing  banking  products  and  services.  For 
institutions  and  corporations,  our  retirement,  asset 
management  and  custody  capabilities  mean  they 
can  turn  to  Fifth  Third  for  more  than  just  their 
capital  needs.  By  leveraging  our  internal  company 
partnerships, Investment Advisors provides the Bank 
with ongoing fee revenue at low incremental capital, 
and  provides  our  clients  with  complete,  powerful 
financial solutions from one trusted advisor.

2010 ANNUAL REPORT

11

Students from Schroder High School in Cincinnati, Ohio, will be taught Dave Ramsey’s financial literacy high school curriculum thanks to a new partnership 
between Fifth Third Bank and The Lampo Group.  At the press conference announcement, the students were joined by Mary Ronan, superintendent of 
Cincinnati Public Schools; Gail Williams, community relations manager for Fifth Third Bank; Bob Sullivan, former president and CEO of Fifth Third Bank 
(Greater Cincinnati); Jim King, vice president of high school curriculums, The Lampo Group; and Kevin Boyce, former Ohio State Treasurer. 

Community Giving

Integral  to  our  continued  success  is  the  health  and 
vitality of the communities we serve. Our community 
giving  is  centered  on  empowering  people  —  the 
individuals  who  are  the  backbone  of  families,  non-
profit  and  faith-based  organizations,  businesses  and 
government that make a community strong. 

The  Bank’s  priority  is  to  give  people  access  to  the 
tools  and  knowledge  they  need  to  be  successful. 
Since  fulfillment  of  nearly  any  goal  begins  with 
understanding  money,  knowing  how  to  use  it  wisely 
and  having  the  means  to  invest  for  the  future,  Fifth 
Third Bank’s mission is financial empowerment.   

We  have  developed  several  signature  programs  and 
partnerships  that  help  people  become  financially 
sound.    The  Fifth  Third  Bank  Young  Bankers  Club  is 
designed  for  fifth-grade  students  and  teaches  the 
basics  of  money  using  a  curriculum  that  meets  state 
and  local  educational  standards  in  mathematics  and 
social studies. Nearly 6,000 students have graduated 
from Young Bankers Club since 2004. 

Our financial empowerment programs grow with the 
children  and,  when  they  reach  the  ninth  grade,  they 
can take the Bank’s six-week financial literacy course, 
Smart  Bankers  Club.  Smart  Bankers  Club  teaches 
including 
teenagers  about  money  management, 
budgeting,  understanding  credit  and  maintaining 
bank accounts. 

In  2010,  Fifth  Third  Bank  announced  an  innovative 
partnership  with  The  Lampo  Group,  the  company  of 
nationally-syndicated radio talk show host and money 
management expert Dave Ramsey, to expand our suite 
of  financial  programs  further  into  high  school.  Fifth 
Third  Bank  is  sponsoring  Ramsey’s  “Foundations  in 
Personal Finance” curriculum for 11th- and 12th-grade 
students in select high schools throughout our 12-state 
footprint.  Our  sponsorship  enables  students  to  take 
the course at no cost to the school or to themselves, 

just  as  many  states  are  adopting  legislation  that 
mandates  financial  literacy  education  in  schools.  The 
pilot  program  includes  11,000  students  throughout 
2010 and 2011. 

The Bank also offers additional financial empowerment 
programs  for  adults.  The  eBus,  a  40-foot  retrofitted 
bus,  travels  to  traditionally  underserved  communities 
to  take  financial  education  and  services  directly 
to  people  in  those  neighborhoods.  On  the  bus, 
individuals  can  get  their  credit  score,  learn  how  to 
obtain  a  mortgage  or  avoid  foreclosure  and  receive 
individualized financial counseling. The Bank’s Dream 
Guard  initiative  also  helps  empower  individuals  by 
providing tips and advice on topics ranging from ways 
to reduce everyday expenses, to extend the life of what 
you own and many other topics related to budgeting, 
planning and using money wisely in challenging times. 
Dream  Guard  tip  sheets  are  available  for  free  on  the 
Bank’s website, www.53.com. 

In addition to its emphasis on financial empowerment, 
Fifth  Third  Bank  is  an  active  supporter  of  many 
charitable  organizations,  community  development 
projects  and  neighborhood  activities  that  make  a 
positive  impact  in  people’s  lives.  In  2010,  the  Bank 
made  $2.5  million  in  grants  through  its  corporate 
foundation, the Fifth Third Foundation and It invested 
$254 million in revitalization projects through the Fifth 
Third  Community  Development  Corporation  (CDC). 
Through  our  many  Bank  departments, 
including 
those  focused  on  meeting  Community  Reinvestment 
Act  (CRA)  requirements,  we  supported  thousands 
of  local  events  and  initiatives,  and  our  employees 
volunteered  both  their  time  and  money  to  causes 
they  believe  in,  from  raising  $7  million  for  the  United 
Way  to  environmental  causes,  fundraising  walks  and 
more. More information can be found in the Fifth Third 
Bancorp Corporate Social Responsibility Report, which 
will be available in May 2011 at www.53.com/csrreport.

12

FIFTH THIRD BANCORP

2010 AN
FINAN

ANNUAL REP
NCIAL CONT

PORT 
TENTS 

nalysis of Financ

cial Condition an

nd Results of Op

perations 

Commitments 
the Effectiveness
ed Public Accoun

s of Internal Con
nting Firm 

ntrol over Financ

cial Reporting 

cial Measures 
g Policies 

me Analysis 
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7
72 
7
78 
7
78 
79 
7
7
79 
8
81 
8
82 
85 
8
86 
8
8
86 
8
87 
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88 
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nd Regulatory Pro
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on, Preferred and 
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Noninterest Incom
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ial Statements 
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mprehensive Incom
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e 
ninterest Expense

pital Ratios 

ORWARD-LOO
FO
his report may contain
Th
33, as amended, and 
19
ks  and  uncertainties. 
risk
usiness of Fifth Third
bu
pected  to,”  “is  anticip
exp
emain,” or similar exp
“re
use future results to d
cau
onomic conditions an
eco
mpany do business, a
com
her economic conditi
oth
) Fifth Third’s ability 
(6)
owth;  (8) changes  an
gro
0) competitive pressur
(10
required  by  the  Fina
be 
hird, one or more acq
Th
e recently enacted Do
the
hird’s  stock  price;  (16
Th
areholders’ ownership
sha
hird;  (21) loss  of  inco
Th
formation  through  th
inf
neration and retention
gen

OKING STATE
n forward-looking sta
Rule 175 promulgate
This  report  may  con
d Bancorp and/or the
pated,”  “estimate,” “
pressions, or future or
differ materially from
nd weakening in the e
are less favorable than
ons; (4) changes in th
to maintain required
nd  trends  in  capital 
res among depository
ancial  Accounting  Sta
quired entities and/or 
odd-Frank Wall Stree
6) ability  to  attract  a
p of Fifth Third; (19) 
ome  from  any  sale  o
he  use  of  computer  s
n, funding and liquidi

EMENTS 
atements about Fifth 
ed thereunder, and Se
ntain  certain  forward
e combined company
“forecast,”  “projected
r conditional verbs su
 historical performan
conomy, specifically t
n expected; (2) deterio
he interest rate enviro
d capital levels and ad
markets;  (9) problem
y institutions increase 
andards  Board  (FASB
the combined compa
et Reform and Consu
and  retain  key  person
effects of accounting
or  potential  sale  of  b
systems  and  telecomm
ty. 

Third Bancorp and/o
ection 21E of the Sec
d-looking  statements 
y including statement
d,”  “intends  to,”  or  m
uch as “will,” “would,
nce and these forward
the real estate market
orating credit quality; (
onment reduce interes
dequate sources of fu
ms  encountered  by  l
significantly; (11) effe
B)  or  other  regulatory
any or the businesses 
umer Protection Act (
nnel;  (17) ability  to  r
g or financial results o
businesses  that  could 
munications  network

or the company as co
curities Exchange Act
with  respect  to  the 
ts preceded by, follow
may  include  other  sim
,” “should,” “could,” 
d-looking statements. 
t, either nationally or i
(3) political developm
st margins; (5) prepay
unding and liquidity; (
larger  or  similar  fina
ects of critical accoun
y agencies;  (13) legisl
in which Fifth Third
(Dodd-Frank Act); (1
receive  dividends  fro
of one or more acquir
have  an  adverse  eff
ks;  and  (23) the  impa

ombined acquired ent
t of 1934, as amende
financial  condition,  r
wed by or that includ
milar  words  or  phrase
“might,” “can,” or si
Factors that might ca
in the states in which 
ments, wars or other ho
yment speeds, loan ori
(7) maintaining capita
ancial  institutions  ma
nting policies and judg
ative  or  regulatory  ch
, one or more acquire
14) ability to maintain
om  its  subsidiaries;  (1
red entities; (20) diffi
fect  on  Fifth  Third’s 
act  of  reputational  ris

tities within the mean
ed, and Rule 3b-6 pro
results  of  operations,
de the words or phras
es  such  as  “believes,”
imilar verbs. There ar
ause such a difference
Fifth Third, one or m
ostilities may disrupt 
igination and sale vol
al requirements may l
ay  adversely  affect  t
gments; (12) changes i
hanges  or actions,  or 
ed entities and/or the
n favorable ratings fro
18) potentially  dilutiv
culties in separating F
earnings  and  future
sk  created  by  these  d

ning of Section 27A o
omulgated thereunder
  plans,  objectives,  fu
ses such as “will likel
”  “plans,”  “trend,”  “o
re a number of impor
e include, but are not
more acquired entities
or increase volatility i
lumes, charge-offs an
limit Fifth Third’s op
the  banking  industry
in accounting policies
 significant  litigation,
e combined company 
om rating agencies; (1
ve  effect  of  future  ac
Fifth Third Processin
  growth;  (22) ability 
developments  on  suc

of 
of the Securities Act o
nt 
r, that involve inheren
nd 
uture  performance  an
re 
ly result,” “may,” “ar
,” 
objective,”  “continue,
ld 
rtant factors that coul
t limited to: (1) gener
al 
ed 
s and/or the combine
or 
in securities markets o
ns; 
nd loan loss provision
al 
perations and potentia
y  and/or  Fifth  Third
d; 
ay 
s or procedures as ma
th 
, adversely affect Fift
ng 
are engaged, includin
th 
15) fluctuation of Fift
nt 
cquisitions  on  curren
th 
g Solutions from Fift
al 
to  secure  confidentia
ss 
ch  matters  as  busines

14

15
16
19
20
23
29
35
41
43
48
63
65
66
67

68
69
70
71

99
101
104
104
105
108
110
111
112
115
116
117
124
125
126
128

129
145
146

 
 
 
 
 
 
 
 
 
 
 
 
GLOSSARY OF TERMS 

Fifth Third Bancorp provides the following list of acronyms as a tool for the reader. The acronyms identified below are used in Management’s 
Discussion  &  Analysis  of  Financial  Condition  &  Results  of  Operations,  the  Consolidated  Financial  Statements  and  in  the  Notes  to 
Consolidated Financial Statements. 

ALCO: Asset Liability Management Committee 
ALLL: Allowance for Loan and Lease Losses 
ARM: Adjustable Rate Mortgage  
ASC: Accounting Standards Codification 
BOLI: Bank Owned Life Insurance 
bp: Basis Point(s) 
C&I: Commercial and Industrial 
CARD: Card Accountability, Responsibility and Disclosure  
CDC: Fifth Third Community Development Corporation 
CPP: Capital Purchase Program 
DCF: Discounted Cash Flow 
DIF: Deposit Insurance Fund 
EESA: Emergency Economic Stabilization Act of 2008 
ERISA: Employee Retirement Income Security Act 
ERM: Enterprise Risk Management 
ERMC: Enterprise Risk Management Committee 
EVE: Economic Value of Equity 
FASB: Financial Accounting Standards Board 
FDIC: Federal Deposit Insurance Corporation 
FHLB: Federal Home Loan Bank 
FHLMC: Federal Home Loan Mortgage Corporation 
FICO: Fair Isaac Corporation (credit rating) 
FNMA: Federal National Mortgage Association 
FRB: Federal Reserve Bank 
FTAM: Fifth Third Asset Management, Inc. 
FTE: Fully Taxable Equivalent 
FTP: Funds Transfer Pricing 
FTPS: Fifth Third Processing Solutions 
FTS: Fifth Third Securities 

GNMA: Government National Mortgage Association 
IPO: Initial Public Offering 
IRS: Internal Revenue Service 
LAPA: Liquid Asset Purchase Agreement 
LIBOR: London InterBank Offered Rate 
LTV: Loan-to-Value 
MD&A: Management’s Discussion & Analysis of Financial 
Condition and Results of Operations 
MSR: Mortgage Servicing Right 
NII: Net Interest Income 
OCI: Other Comprehensive Income 
OREO: Other Real Estate Owned 
OTTI: Other-Than-Temporary Impairment 
PMI: Private Mortgage Insurance 
QSPE: Qualifying Special-Purpose Entity 
RSA: Restricted Stock Award 
SAR: Stock Appreciation Right 
SEC: United States Securities and Exchange Commission 
SCAP: Supervisory Capital Assessment Program 
TAG: Transaction Account Guarantee  
TARP: Troubled Asset Relief Program 
TLGP: Temporary Liquidity Guarantee Program 
TDR: Troubled Debt Restructuring 
TSA: Transition Service Agreement 
U.S.: United States of America 
U.S. GAAP: Accounting principles generally accepted in the 
United States of America 
VIE: Variable Interest Entity 
VRDN: Variable Rate Demand Note 

14    Fifth Third Bancorp 

 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

The  following  is  MD&A  of  certain  significant  factors  that  have  affected  Fifth  Third  Bancorp’s  (the  “Bancorp”  or  “Fifth  Third”)  financial 
condition  and  results  of  operations  during  the  periods  included  in  the  Consolidated  Financial  Statements,  which  are  a  part  of  this  filing. 
Reference to the Bancorp incorporates the parent holding company and all consolidated subsidiaries. 

TABLE 1: SELECTED FINANCIAL DATA 
For the years ended December 31 ($ in millions, except per share data) 
Income Statement Data 
Net interest income (a) 
Noninterest income 
Total revenue (a) 

Provision for loan and lease losses 
Noninterest expense 
Net income (loss) attributable to Bancorp 
Net income (loss) available to common shareholders 
Common Share Data 
Earnings per share, basic 
Earnings per share, diluted 
Cash dividends per common share 
Market value per share 
Book value per share 
Financial Ratios 
Return on assets 
Return on average common equity 
Average equity as a percent of average assets 
Tangible equity (b) 
Tangible common equity (b) 
Net interest margin (a) 
Efficiency (a) 
Credit Quality  
Net losses charged off 
Net losses charged off as a percent of average loans and leases 
ALLL as a percent of loans and leases 
Allowance for credit losses as a percent of loans and leases (c) 
Nonperforming assets as a percent of loans, leases and other assets, 

including other real estate owned (d)(e) 

2010

$3,622
2,729
6,351
1,538
3,855
753
503

$.63
.63
.04
14.68
13.06

             .67 % 

  5.0
12.22
10.42
7.04
3.66
60.7

$2,328

3.02 %
3.88
4.17

2.79

2009 

3,373 
4,782 
8,155 
3,543 
3,826 
737 
511 

.73 
.67 
.04 
9.75 
12.44 

      .64 
  5.6 
11.36 
9.71 
6.45 
3.32 
46.9 

2,581 
3.20 
4.88 
5.27 

4.22 

2008 

3,536 
2,946 
6,482 
4,560 
4,564 
(2,113) 
(2,180) 

(3.91) 
(3.91) 
.75 
8.26 
13.57 

(1.85) 
  (23.0) 
8.78 
7.86 
4.23 
3.54 
70.4 

2,710 
3.23 
3.31 
3.54 

2.38 

2007 

3,033 
2,467 
5,500 
628 
3,311 
1,076 
1,075 

1.99 
1.98 
1.70 
25.13 
17.18 

1.05 
11.2 
9.35 
6.05 
6.14 
3.36 
60.2 

462 
.61 
1.17 
1.29 

1.25 

2006 

2,899 
2,012 
4,911 
343 
2,915 
1,188 
1,188 

2.13 
2.12 
1.58 
40.93 
18.00 

1.13 
12.1 
9.32 
7.79 
7.95 
3.06 
59.4 

316 
.44 
1.04 
1.14 

.61 

Average Balances  
Loans and leases, including held for sale 
Total securities and other short-term investments 
Total assets 
Transaction deposits (f) 
Core deposits (g) 
Wholesale funding (h) 
Bancorp shareholders’ equity 
Regulatory Capital Ratios 
Tier I capital 
Total risk-based capital 
Tier I leverage 
Tier I common equity (b) 
(a) Amounts presented on an FTE basis. The FTE adjustments for years ended December 31, 2010, 2009, 2008, 2007 and 2006 were $18, $19, $22, $24 and $26, respectively. 
(b) The tangible equity, tangible common equity and Tier I common equity ratios are non-GAAP measures. For further information, see the Non-GAAP Financial Measures section of MD&A. 
(c) The allowance for credit losses is the sum of the ALLL and the reserve for unfunded commitments. 
(d) Excludes nonaccrual loans held for sale. 
(e) The Bancorp modified its nonaccrual policy in 2009 to exclude consumer TDR loans less than 90 days past due as they were performing in accordance with restructuring terms. For comparability 

85,835 
14,045 
114,296 
52,680 
63,815 
36,261 
10,038 

83,391 
18,135 
114,856 
55,235 
69,338 
28,539 
13,053 

78,348 
12,034 
102,477 
50,987 
61,765 
27,254 
9,583 

73,493 
21,288 
105,238 
49,678 
60,178 
31,691 
9,811 

$79,232
19,699
112,434
65,662
76,188
18,917
13,737

13.94 %
18.14
12.79
7.50

10.59  
14.78 
10.27 
4.37 

8.39 
11.07 
8.44 
8.22 

7.72 
10.16 
8.50 
5.72 

13.30 
17.48 
12.34 
6.99 

purposes, prior periods were adjusted to reflect this reclassification. 

(f) Includes demand, interest checking, savings, money market and foreign office deposits. 
(g) Includes transaction deposits plus other time deposits. 
(h) Includes certificates $100,000 and over, other foreign office deposits, federal funds purchased, short-term borrowings and long-term debt. 

TABLE 2: QUARTERLY INFORMATION (unaudited) 

For the three months ended ($ in millions, except per share data) 
Net interest income (FTE) 
Provision for loan and lease losses 
Noninterest income 
Noninterest expense 
Net income (loss) attributable to Bancorp 
Net income (loss) available to common shareholders 
Earnings per share, basic  
Earnings per share, diluted  

     2010 

         2009 

12/31
$919
166
656
987
333
270
.34
.33

9/30
916
457
827
979
238
175
       .22
.22

6/30
887
325
620
935
192
130
.16
.16

3/31 
901 
590 
627 
956 
(10) 
(72) 
(.09) 
(.09) 

12/31 
$882 
776 
651 
967 
(98) 
(160) 
(.20) 
(.20) 

9/30
874
952
851
876
(97)
(159)
    (.20) 
(.20)

6/30
836
1,041
2,583
1,021
882
856
1.35
1.15

3/31
781
773
697
962
50
(26)
(.04)
(.04)

Fifth Third Bancorp    15 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

OVERVIEW
Fifth  Third  Bancorp  is  a  diversified  financial  services  company 
headquartered  in  Cincinnati,  Ohio.  At  December  31,  2010,  the 
Bancorp had $111 billion in assets and operated 15 affiliates with 
1,312  full-service  Banking  Centers  including  103  Bank  Mart® 
locations open seven days a week inside select grocery stores and 
2,445 Jeanie® ATMs in 12 states throughout the Midwestern and 
Southeastern  regions  of  the  United  States.  The  Bancorp  reports 
on  four  business  segments:  Commercial  Banking,  Branch 
Banking,  Consumer  Lending  and  Investment  Advisors.  The 
Bancorp  also  has  a  49%  interest  in  Fifth  Third  Processing 
Solutions, LLC. 

This  overview  of  MD&A  highlights  selected  information  in 
the financial results of the Bancorp and may not contain all of the 
information  that  is  important  to  you.  For  a  more  complete 
understanding  of  trends,  events,  commitments,  uncertainties, 
liquidity,  capital  resources  and  critical  accounting  policies  and 
estimates, you should carefully read this entire document. Each of 
these  items  could  have  an  impact  on  the  Bancorp’s  financial 
condition, results of operations and cash flows. 

The  Bancorp  believes  that  banking  is  first  and  foremost  a 
relationship  business  where  the  strength  of  the  competition  and 
challenges  for  growth  can  vary  in  every  market.  The  Bancorp 
believes  its  affiliate  operating  model  provides  a  competitive 
advantage  by  emphasizing  individual  relationships.  Through  its 
affiliate  operating  model,  individual  managers  at  all  levels  within 
the affiliates are given the opportunity to tailor financial solutions 
for their customers. 

The  Bancorp’s  revenues  are  dependent  on  both  net  interest 
income and noninterest income. For the year ended December 31, 
2010,  net  interest  income,  on  an  FTE  basis,  and  noninterest 
income  provided  58%  and  42%  of  total  revenue,  respectively. 
Changes in interest rates, credit quality, economic trends and the 
capital markets are primary factors that drive the performance of 
the Bancorp. As discussed later in the Risk Management section, 
risk 
identification,  measurement,  monitoring,  control  and 
reporting  are  important  to  the  management  of  risk  and  to  the 
financial performance and capital strength of the Bancorp.  

Net interest income is the difference between interest income 
earned  on  assets  such  as  loans,  leases  and  securities,  and  interest 
expense  incurred  on  liabilities  such  as  deposits,  short-term 
borrowings and long-term debt. Net interest income is affected by 
the  general  level  of  interest  rates,  the  relative  level  of  short-term 
and long-term interest rates, changes in interest rates and changes 
in  the  amount  and  composition  of  interest-earning  assets  and 
interest-bearing  liabilities.  Generally,  the  rates  of  interest  the 
Bancorp  earns  on  its  assets  and  pays  on  its  liabilities  are 
established  for  a  period  of  time.  The  change  in  market  interest 
rates over time exposes the Bancorp to interest rate risk through 
potential  adverse  changes  to  net  interest  income  and  financial 
position. The Bancorp manages this risk by continually analyzing 
and adjusting the composition of its assets and liabilities based on 
their  payment  streams  and  interest  rates,  the  timing  of  their 
maturities and their sensitivity to changes in market interest rates. 
Additionally,  in  the  ordinary  course  of  business,  the  Bancorp 
enters  into  certain  derivative  transactions  as  part  of  its  overall 
strategy  to  manage  its  interest  rate  and  prepayment  risks.  The 
Bancorp is also exposed to the risk of losses on its loan and lease 
portfolio  as  a  result  of  changing  expected  cash  flows  caused  by 
loan  defaults  and  inadequate  collateral  due  to  a  weakened 
economy within the Bancorp’s footprint. 

Net  interest  income,  net  interest  margin  and  the  efficiency 
ratio  are  presented  in  MD&A  on  an  FTE  basis.  The  FTE  basis 
adjusts  for  the  tax-favored  status  of  income  from  certain  loans 
and securities held by the Bancorp that are not taxable for federal 
income  tax  purposes.  The  Bancorp  believes  this  presentation  to 

16    Fifth Third Bancorp 

be the preferred industry measurement of net interest income as it 
provides  a  relevant  comparison  between  taxable  and  non-taxable 
amounts. 

Noninterest  income  is  derived  primarily  from  mortgage 
banking  net  revenue,  service  charges  on  deposits,  corporate 
banking  revenue,  fiduciary  and  investment  management  fees  and 
card  and  processing  revenue.  Noninterest  expense  is  primarily 
driven by personnel costs and occupancy expenses, costs incurred 
in the origination of loans and leases, and insurance expenses paid 
to the FDIC. 

On  June  30,  2009,  the  Bancorp  completed  the  sale 
(hereinafter the “Processing Business Sale”) of a majority interest 
in  its  merchant  acquiring  and  financial  institutions  processing 
business. As a result of the sale, the Bancorp recognized a pre-tax 
gain  of  approximately  $1.8  billion.  Under  the  terms  of  the  sale, 
Advent International acquired an approximate 51% interest in the 
business.  The  Bancorp  accounts  for  the  retained  noncontrolling 
interest in the business under the equity method of accounting. 

Common Stock and Senior Notes Offerings 
On  January  25,  2011,  the  Bancorp  raised  $1.7  billion  in  new 
common  equity  through  the  issuance  of  121,428,572  shares  of 
common  stock  in  an  underwriting  offering  at  an  initial  price  of 
$14.00 per share. On January 24, 2011, the underwriters exercised 
their  option  to  purchase  an  additional  12,142,857  shares  at  the 
offering  price  of  $14.00  per  share.  In  connection  with  this 
exercise, the Bancorp entered into a forward sale agreement which 
resulted  in  a  final  net  payment  of  959,821  shares  on  February  4, 
2011. 

On  January  25,  2011,  the  Bancorp  issued  $1.0  billion  of 
senior  notes  to  third  party  investors,  and  entered  into  a 
Supplemental Indenture dated January 25, 2011 with Wilmington 
Trust Company, as Trustee, which modifies the existing Indenture 
for  Senior  Debt  Securities  dated  April  30,  2008  between  the 
Bancorp  and  the  Trustee.  The  Supplemental  Indenture  and  the 
Indenture  define  the  rights  of  the  Senior  Notes,  which  Senior 
Notes are represented by Global Securities dated as of January 25, 
2011. The senior notes bear a fixed rate of interest of 3.625% per 
annum.  The  notes  are  unsecured,  senior  obligations  of  the 
Bancorp. Payment of the full principal amount of the notes will be 
due  upon  maturity  on  January  25,  2016.  The  notes  will  not  be 
subject  to  the  redemption  at  the  Bancorp’s  option  at  any  time 
prior to maturity. 

Repurchase of Outstanding TARP Preferred Stock  
As  further  discussed  in  Note  24  of  the  Notes  to  Consolidated 
Financial Statements, on December 31, 2008, the Bancorp issued 
$3.4  billion  of  Fixed  Rate  Cumulative  Perpetual  Preferred  Stock, 
Series F, and related warrants to the U.S. Treasury under the U.S. 
Treasury’s CPP.  

On  February 2,  2011,  the  Bancorp  redeemed  all  136,320 
shares  of  its  Series  F  Preferred  Stock  held  by  the  U.S.  Treasury. 
As discussed above, the net proceeds from the Bancorp’s January 
2011  common  stock  and  senior  notes  offerings  and  other  funds 
were used to redeem the $3.4 billion of Series F Preferred Stock. 

In connection with the redemption of the Series F preferred 
Stock,  the  Bancorp  accelerated  the  accretion  of  the  remaining 
issuance discount on the Series F Preferred Stock and recorded a 
corresponding reduction in retained earnings of $153 million. This 
resulted in a one-time, noncash reduction in net income available 
to  common  shareholders  and  related  basic  and  diluted  earnings 
per  share.  This  transaction  will  be  reflected  in  the  Bancorp’s 
Consolidated  Financial  Statements  for  the  quarter  ended  March 
31, 2011. 

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

Dividends  of  $15  million  were  paid  on  February 2,  2011 
when  the  Series  F  Preferred  Stock  was  redeemed.  The  Bancorp 
paid total dividends of $356 million to the U.S. Treasury while the 
Series  F  Preferred  Stock  was  outstanding.  The  Bancorp  notified 
the  U.S.  Treasury  on  February  17,  2011,  of  its  intention  to 
negotiate  for  the  purchase  of  the  warrants  issued  to  the  U.S. 
Treasury in connection with the CPP preferred stock investment. 

Recent Legislative Developments 
On July 21, 2010, the Dodd-Frank Act was signed into law. This 
act significantly changes the financial services industry and affects 
the  lending,  deposit,  investment,  trading  and  operating  activities 
of  financial 
institutions  and  their  holding  companies.  The 
legislation establishes a Bureau of Consumer Financial Protection, 
changes  the  base  for  deposit  insurance  assessments,  gives  the 
Federal Reserve the ability to regulate and limit interchange rates 
charged  to  merchants  for  the  use  of  debit  cards,  and  excludes 
certain  instruments  currently  included  in  determining  Tier  I 
regulatory capital. This act calls for federal regulatory agencies to 
adopt  hundreds  of  new  rules  and  conduct  multiple  studies  over 
the next several years in order to implement its provisions. While 
the total impact of this legislation on Fifth Third is not currently 
known, the impact is expected to be substantial and may have an 
adverse impact on Fifth Third’s financial performance and growth 
opportunities. 

Earnings Summary 
The Bancorp’s net income available to common shareholders for 
2010 was $503 million, or $0.63 per diluted share, which was net 
of  $250  million  in  preferred  stock  dividends.  The  Bancorp’s  net 
income  available  to  common  shareholders  was  $511  million,  or 
$0.67 per diluted share, for 2009, which was net of $226 million in 
preferred  stock  dividends.  The  Bancorp’s  results  for  both  years 
reflect a number of significant items. 

Such items affecting 2010 include: 

• 

• 

• 

$152 million of noninterest income from the settlement 
of litigation associated with one of the Bancorp’s BOLI 
policies  and  $25  million  of  noninterest  expense  from 
related legal fees; 
$110  million  of  noninterest  expense  from  charges  to 
to 
related 
representation  and  warranty 
residential mortgage loans sold to third-parties; and 
$68  million  of  net  interest  income  due  to  the  accretion 
of purchase accounting adjustments related to loans and 
deposits from acquisitions during 2008. 

reserves 

For comparison purposes, such items affecting 2009 include: 

• 

• 

• 

• 

• 

• 

$1.8  billion  of  noninterest  income  from  the  Processing 
Business Sale to Advent International; 
$244 million of noninterest income from the sale of the 
Bancorp’s Visa, Inc. Class B common shares and a $73 
million  reduction  to  noninterest  expense  from  the 
release of Visa litigation reserves; 
$136 million of net interest income due to the accretion 
of purchase accounting adjustments related to loans and 
deposits from acquisitions during 2008; 
$106  million  income  tax  benefit  from  the  decision  to 
surrender  one  of  the  Bancorp’s  BOLI  policies  and  the 
determination  that  previously  recorded  losses  on  the 
policy are tax deductible;  
$31  million  of  noninterest  expense  from  charges  to 
representation  and  warranty 
to 
residential mortgage loans sold to third-parties; 
$55  million  of  noninterest  expense  from  a  special 
assessment by the FDIC; 

reserves 

related 

• 

• 

• 

$55 million income tax benefit from an agreement with 
the  IRS  to  settle  all  of  the  Bancorp’s  disputed  leverage 
leases for all open years; 
$53  million  in  charges  to  other  noninterest  income 
reflecting  reserves  recorded  in  connection  with  the 
intent to surrender one of the Bancorp’s BOLI policies 
as well as losses related to market value declines; and 
$35 million increase to net income available to common 
shareholders from the exchange of 63% of outstanding 
Series  G  preferred  shares  for  approximately  60  million 
common shares and $230 million in cash.   

Net  interest  income  increased  to  $3.6  billion,  from  $3.4 
billion in 2009. The primary reason for the seven percent increase 
in net interest income was a 39 bp increase in the net interest rate 
spread  due  to  the  runoff  of  higher  priced  term  deposits  in  2010 
and  the  benefit  of  lower  rates  offered  on  new  term  deposits,  as 
well  as  improved  pricing  on  commercial  loans.  These  benefits 
were  partially  offset  by  a  decrease  in  the  accretion  of  purchase 
accounting  adjustments  related  to  the  2008  acquisition  of  First 
Charter,  which  were  $68  million  in  2010,  compared  to  $136 
million  in  2009.  Net  interest  margin  was  3.66%  in  2010,  an 
increase of 34 bp from 2009. 

Noninterest  income  decreased  43%  to  $2.7  billion  in  2010 
compared  to  $4.8  billion  in  2009,  driven  primarily  by  the 
Processing  Business  Sale  in  the  second  quarter  of  2009,  which 
resulted in a pre-tax gain of $1.8 billion, as well as a $244 million 
gain related to the sale of the Bancorp’s Visa, Inc. Class B shares 
in 2009. Mortgage banking net revenue increased $94 million as a 
result of strong net servicing revenue and higher margins on sold 
loans,  partially  offset  by  a  decline  in  mortgage originations.  Card 
and  processing  revenue  decreased  49%  due  to  the  Processing 
Business  Sale  in  the  second  quarter  of  2009.  Service  charges  on 
deposits decreased $58 million primarily due to the impact of new 
overdraft  regulation  and  policies  which  resulted  in  a  decrease  in 
overdraft occurrences. Investment advisory revenue increased $35 
million  as  the  result  of  improved  market  performance  and  sales 
production that drove an increase in brokerage activity and assets 
under  care.  Corporate  banking  revenue  decreased  two  percent 
largely  due  to  decreases  in  international  income  and  lease 
remarketing  fees,  partially  offset  by  growth  in  syndication  and 
business lending fees. 

Noninterest  expense  increased  $29  million,  or  one  percent, 
compared  to  2009.  Noninterest  expense  in  2010  included  $25 
million in legal fees associated with the settlement of claims with 
the insurance carrier on one of the Bancorp’s BOLI policies while 
noninterest  expense  in  2009  included  a  $73  million  reduction  in 
the  Visa  litigation  reserve  as  well  as  a  $55  million  FDIC  special 
assessment charge. Total personnel costs increased $94 million, or 
six  percent 
in  2010  compared  to  2009,  due  primarily  to 
investments  in  the  sales  force  in  2010.  In  addition,  charges  to 
to  residential 
representation  and  warranty  reserves  related 
mortgage loans sold to third-parties totaled $110 million in 2010, 
compared  to  $31  million  in  2009  due  to  a  higher  volume  of 
repurchase  demands.  Partially  offsetting  these  negative  impacts 
was  a  $123  million  decrease  in  the  provision  for  unfunded 
commitments  and  letters  of  credit  due  to  lower  estimates  of 
inherent  losses  as  the  result  of  a  decrease  in  delinquent  loans 
driven  by  moderation  in  economic  conditions  during  2010.  In 
addition,  card  and  processing  expense  decreased  $85  million 
compared to 2009 due to the Processing Business Sale in June of 
2009.  Noninterest  expense  in  2010  and  2009  included  $242 
million  and  $269  million,  respectively,  of  FDIC  insurance  and 
other taxes.  

The  Bancorp  does  not  originate  subprime  mortgage  loans, 
does not hold credit default swaps and does not hold asset-backed 
securities  backed  by  subprime  mortgage  loans  in  its  securities 

    Fifth Third Bancorp    17 

 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

portfolio.  However,  the  Bancorp  has  exposure  to  disruptions  in 
the  capital  markets  and  weakened  economic  conditions. 
Throughout 2010, the Bancorp continued to be affected by high 
unemployment  rates,  weakened  housing  markets,  particularly  in 
the  upper  Midwest  and  Florida,  and  a  challenging  credit 
environment. Credit trends, however, continued to show signs of 
moderation  in  2010  and,  as  a  result,  the  provision  for  loan  and 
lease losses decreased to $1.5 billion for the year ended December 
31, 2010, compared to $3.5 billion during 2009.  

Net  charge-offs  as  a  percent  of  average  loans  and  leases 
decreased  to  3.02%  in  2010  compared  to  3.20%  in  2009.  In  the 
third  quarter  of  2010,  the  Bancorp  took  significant  actions  to 
reduce  credit  risk.  Residential  mortgage  loans  in  the  Bancorp’s 
portfolio with a carrying value of $228 million were sold for $105 
million,  generating  $123  million  in  net  charge-offs.  Additionally, 
commercial  loans  with  a  carrying  value  prior  to  transfer  of  $961 
million  were  transferred  to  held-for-sale,  generating  $387  million 
in  net  charge-offs.  Including  the  impact  of  these  actions, 
nonperforming  assets  as  a  percent  of  loans,  leases  and  other 
assets,  including  other  real  estate  owned  (excluding  nonaccrual 
loans  held  for  sale)  decreased  to  2.79%  at  December  31,  2010, 

from  4.22%  at  December  31,  2009.  Refer  to  the  Credit  Risk 
Management  section  in  MD&A  for  more  information  on  credit 
quality. 

The  Bancorp  took  a  number  of  actions  to  strengthen  its 
capital position in 2009. On June 4, 2009, the Bancorp completed 
an  at-the-market  offering  resulting  in  the  sale  of  $1  billion  of  its 
common shares at an average share price of $6.33. In addition, on 
June 17, 2009, the Bancorp completed its offer to exchange shares 
of  its  common  stock  and  cash  for  shares  of  its  Series  G 
convertible  preferred  stock.  As  a  result,  the  Bancorp  recognized 
an  increase  in  net  income  available  to  common  shareholders  of 
$35  million  based  upon  the  difference  in  carrying  value  of  the 
Series G preferred shares and the fair value of the common shares 
and  cash  issued.  See  the  Capital  Management  section  of  MD&A 
for further information on the Bancorp’s capital transactions. 

The  Bancorp’s  capital  ratios  exceed  the  “well-capitalized” 
guidelines  as  defined  by  the  Board  of  Governors  of  the  Federal 
Reserve System. As of December 31, 2010, the Tier 1 capital ratio 
was  13.94%,  the  Tier  1  leverage  ratio  was  12.79%  and  the  total 
risk-based capital ratio was 18.14%. 

18    Fifth Third Bancorp     

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

NON-GAAP FINANCIAL MEASURES
The Bancorp considers various measures when evaluating capital 
utilization  and  adequacy,  including  the  tangible  equity  ratio, 
tangible  common  equity  ratio  and  tier  I  common  equity  ratio,  in 
addition  to  capital  ratios  defined  by  banking  regulators.  These 
calculations are intended to complement the capital ratios defined 
by  banking  regulators  for  both  absolute  and  comparative 
purposes.  Because  U.S.  GAAP  does  not  include  capital  ratio 
measures,  the  Bancorp  believes  there  are  no  comparable  U.S. 
GAAP financial measures to these ratios. Tier I common equity is 
not  formally  defined  by  U.S.  GAAP  or  codified  in  the  federal 
banking  regulations  and,  therefore,  is  considered  to  be  a  non-
GAAP  financial  measure.  Since  analysts  and  banking  regulators 
may assess the  Bancorp’s capital adequacy  using these ratios, the 
Bancorp believes they are useful to provide investors the ability to 
assess its capital adequacy on the same basis. 

TABLE 3: NON-GAAP FINANCIAL MEASURES 
($ in millions) 
Total Bancorp shareholders’ equity (U.S. GAAP) 
Less: 
  Goodwill 
  Intangible assets 
  Accumulated other comprehensive income 
Tangible equity (1) 
Less: preferred stock 
Tangible common equity (2) 

Total assets (U.S. GAAP) 
Less: 
   Goodwill    
   Intangible assets 
  Accumulated other comprehensive income, before tax 
Tangible assets, excluding unrealized gains / losses (3) 

Total Bancorp shareholders’ equity (U.S. GAAP) 
Goodwill and certain other intangibles 
Unrealized gains 
Qualifying trust preferred securities 
Other 
Tier I capital 
Less: Preferred stock 
         Qualifying trust preferred securities 
         Qualified noncontrolling interest in consolidated subsidiaries 
Tier I common equity (4) 

unexpected  market 

The  Bancorp  believes  these  non-GAAP  measures  are 
important  because  they  reflect  the  level  of  capital  available  to 
withstand 
conditions.  Additionally, 
presentation of these measures allows readers to compare certain 
aspects  of  the  Bancorp’s  capitalization  to  other  organizations. 
However, because there are no standardized definitions for these 
ratios,  the  Bancorp’s  calculations  may  not  be  comparable  with 
other  organizations,  and  the  usefulness  of  these  measures  to 
investors  may  be  limited.  As  a  result,  the  Bancorp  encourages 
readers to consider its Consolidated Financial Statements in their 
entirety and not to rely on any single financial measure.  

The following table reconciles non-GAAP financial measures 

to U.S. GAAP as of December 31: 

         2010 

$14,051 

          2009 
$13,497

(2,417) 
(62) 
(314) 
11,258 
(3,654) 
7,604 

(2,417)
(106)
(241)
10,733
(3,609)
7,124

111,007 

113,380

(2,417) 
(62) 
(483) 
$108,045 

14,051 
(2,546) 
(314) 
2,763 
11 
13,965 
(3,654) 
(2,763) 
(30) 
7,518 

(2,417)
(106)
(370)
$110,487

$13,497
(2,565)
(241)
2,763
(26)
13,428
(3,609)
(2,763)
-
7,056

Risk-weighted assets (5) (a) 

100,193 

100,933

Ratios: 
9.71%
Tangible equity (1) / (3) 
6.45%
Tangible common equity (2) / (3) 
Tier I common equity (4) / (5) 
6.99%
(a)   Under the banking agencies’ risk-based capital guidelines, assets and credit equivalent amounts of derivatives and off-balance sheet exposures are assigned to broad risk categories. The aggregate 

10.42% 
7.04% 
7.50% 

dollar amount in each risk category is multiplied by the associated risk weight of the category. The resulting weighted values are added together, resulting in the Bancorp’s total risk-weighted assets. 

RECENT ACCOUNTING STANDARDS
Note  1  of  the  Notes  to  Consolidated  Financial  Statements 
provides a discussion of the significant new accounting standards 
adopted by the Bancorp during 2010 and 2009 and the expected 
impact  of  significant  accounting  standards  issued,  but  not  yet 
required to be adopted. 

    Fifth Third Bancorp    19 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

CRITICAL ACCOUNTING POLICIES
The Bancorp’s Consolidated Financial Statements are prepared in 
accordance  with  U.S.  GAAP.  Certain  accounting  policies  require 
management to exercise judgment in determining methodologies, 
economic  assumptions  and  estimates  that  may  materially  affect 
the  value  of  the  Bancorp’s  assets  or  liabilities  and  results  of 
operations  and  cash  flows.  The  Bancorp's  critical  accounting 
policies  include  the  accounting  for  the  ALLL,  reserve  for 
unfunded  commitments,  income  taxes,  valuation  of  servicing 
rights, fair value measurements and goodwill. No material changes 
were made to the valuation techniques or models described below 
during the year ended December 31, 2010.  

ALLL 
The  Bancorp  disaggregates  its  portfolio  loans  and  leases  into 
portfolio  segments  for  purposes  of  determining  the  ALLL.  The 
Bancorp’s  portfolio  segments  include  commercial,  residential 
mortgage,  and  consumer.  The  Bancorp  further  disaggregates  its 
portfolio  segments  into  classes  for  purposes  of  monitoring  and 
assessing  credit  quality  based  on  certain  risk  characteristics. 
Classes  within 
include 
commercial  &  industrial,  commercial  mortgage  owner-occupied, 
commercial 
commercial  mortgage 
construction,  and  commercial  leasing.  The  residential  mortgage 
portfolio  segment  is  also  considered  a  class.  Classes  within  the 
consumer  segment  include  home  equity,  automobile,  credit  card, 
and  other  consumer  loans  and  leases.  For  an  analysis  of  the 
Bancorp’s  ALLL  by  portfolio  segment  and  credit  quality 
information  by  class,  see  Note  7  of  the  Notes  to  Consolidated 
Financial Statements.  

the  commercial  portfolio  segment 

nonowner-occupied, 

in  a  TDR,  are  subject  to 

Larger commercial loans included within aggregate borrower 
relationship balances exceeding $1 million that exhibit probable or 
observed  credit  weaknesses,  as  well  as  loans  that  have  been 
modified 
individual  review  for 
impairment. The Bancorp considers the current value of collateral, 
credit  quality  of  any  guarantees,  the  loan  structure,  and  other 
factors  when  evaluating  whether  an  individual  loan  is  impaired. 
Other factors may include the industry of the borrower, size and 
financial  condition  of  the  borrower,  cash  flow,  leverage  of  the 
borrower,  and  the  Bancorp’s  evaluation  of  the  borrower’s 
management. When individual loans are impaired, allowances are 
determined  based  on  management’s  estimate  of  the  borrower’s 
ability  to  repay  the  loan  given  the  availability  of  collateral,  other 
sources  of  cash  flow,  as  well  as  evaluation  of  legal  options 
available  to  the  Bancorp.  Allowances  for  impaired  loans  are 
measured  based  on  the  present  value  of  expected  future  cash 
flows discounted at the loan’s effective interest rate, fair value of 
the  underlying  collateral  or  readily  observable  secondary  market 
values. The Bancorp evaluates the collectability  of both principal 
and interest when assessing the need for a loss accrual. 

Historical  credit  loss  rates  are  applied  to  commercial  loans 
that  are  not  impaired  or  are  impaired,  but  smaller  than  the 
established threshold of $1 million and thus not subject to specific 
allowance allocations. The loss rates are derived from a migration 
analysis,  which  tracks  the  historical  net  charge-off  experience 
sustained on loans according to their internal risk grade. The risk 
grading  system  currently  utilized  for  allowance  analysis  purposes 
encompasses ten categories.  

Homogenous loans and leases in the residential mortgage and 
consumer  portfolio  segments  are  not  individually  risk  graded. 
Rather,  standard  credit  scoring  systems  and  delinquency 
monitoring  are  used  to  assess  credit  risks,  and  allowances  are 
established based on the expected net charge-offs. Loss rates are 
based  on  the  average  net  charge-off  history  by  loan  category. 
Historical loss rates may be adjusted for significant factors that, in 
management’s judgment, are necessary to reflect losses inherent in 

20    Fifth Third Bancorp     

the  portfolio.  Factors  that  management  considers  in  the  analysis 
include the effects of the national and local economies; trends in 
the  nature  and  volume  of  delinquencies,  charge-offs  and 
nonaccrual  loans;  changes  in  loan  mix;  credit  score  migration 
comparisons;  asset  quality  trends;  risk  management  and  loan 
administration; changes in the internal lending policies and credit 
standards; collection practices; and examination results from bank 
regulatory agencies and the Bancorp’s internal credit reviewers.  

The  Bancorp’s  current  methodology  for  determining  the 
ALLL  is  based  on  historical  loss  rates,  current  credit  grades, 
specific  allocation  on  TDRs  and  impaired  commercial  credits 
above  specified  thresholds  and  other  qualitative  adjustments. 
Allowances  on  individual  commercial  loans  and  historical  loss 
rates  are  reviewed  quarterly  and  adjusted  as  necessary  based  on 
changing  borrower  and/or  collateral  conditions  and  actual 
collection and charge-off experience. An unallocated allowance is 
maintained  to  recognize  the  imprecision  in  estimating  and 
measuring losses when evaluating allowances for individual loans 
or pools of loans.  

Loans acquired by the Bancorp through a purchase business 
combination are recorded at fair value as of the acquisition date. 
The Bancorp does not carry over the acquired company’s ALLL, 
nor does the Bancorp add to its existing ALLL as part of purchase 
accounting. 

The  Bancorp’s  primary  market  areas  for  lending  are  the 
Midwestern and Southeastern regions of the United States. When 
evaluating  the  adequacy  of  allowances,  consideration  is  given  to 
these 
the  closely 
associated  effect  changing  economic  conditions  have  on  the 
Bancorp’s customers. 

regional  geographic  concentrations  and 

Reserve for Unfunded Commitments 
The  reserve  for  unfunded  commitments  is  maintained  at  a  level 
believed  by  management  to  be  sufficient  to  absorb  estimated 
probable losses related to unfunded credit facilities and is included 
in  other  liabilities  in  the  Consolidated  Balance  Sheets.  The 
determination  of  the  adequacy  of  the  reserve  is  based  upon  an 
evaluation  of 
including  an 
the  unfunded  credit  facilities, 
assessment of historical commitment utilization experience, credit 
risk  grading  and  historical  loss  rates  based  on  credit  grade 
the  reserve  for  unfunded 
to 
migration.  Net  adjustments 
commitments  are  included  in  other  noninterest  expense  in  the 
Consolidated Statements of Income. 

Income Taxes 
The  Bancorp  estimates  income  tax  expense  based  on  amounts 
expected to be owed to the various tax jurisdictions in which the 
Bancorp  conducts  business.  On  a  quarterly  basis,  management 
assesses the reasonableness of its effective tax rate based upon its 
current  estimate  of  the  amount  and  components  of  net  income, 
tax credits and the applicable statutory tax rates expected for the 
full  year.  The  estimated  income  tax  expense  is  recorded  in  the 
Consolidated Statements of Income. 

Deferred  income  tax  assets  and  liabilities  are  determined 
using  the  balance  sheet  method  and  are  reported  in  other  assets 
and  accrued  taxes,  interest  and  expenses,  respectively  in  the 
Consolidated Balance Sheets. Under this method, the net deferred 
tax asset or liability is based on the tax effects of the differences 
between  the  book  and  tax  basis  of  assets  and  liabilities,  and 
recognizes  enacted  changes  in  tax  rates  and  laws.  Deferred  tax 
assets are recognized to the extent they exist and are subject to a 
valuation  allowance  based  on  management’s 
judgment  that 
realization is more-likely-than-not. This analysis is performed on a 
quarterly  basis  and  includes  an  evaluation  of  all  positive  and 
negative evidence to determine whether realization is more-likely-
than-not. 

 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

Accrued  taxes  represent  the  net  estimated  amount  due  to 
taxing jurisdictions and are reported in accrued taxes, interest and 
expenses  in  the  Consolidated  Balance  Sheets.  The  Bancorp 
evaluates  and  assesses  the  relative  risks  and  appropriate  tax 
treatment  of  transactions  and  filing  positions  after  considering 
statutes, regulations, judicial precedent and other information and 
maintains  tax  accruals  consistent  with  its  evaluation  of  these 
relative risks and merits. Changes to the estimate of accrued taxes 
occur  periodically  due  to  changes  in  tax  rates,  interpretations  of 
tax  laws,  the  status  of  examinations  being  conducted  by  taxing 
authorities  and  changes  to  statutory,  judicial  and  regulatory 
guidance  that  impact  the  relative  risks  of  tax  positions.  These 
changes,  when  they  occur,  can  affect  deferred  taxes  and  accrued 
taxes as well as  the current period’s income tax expense and can 
be  significant  to  the  operating  results  of  the  Bancorp.  For 
additional information on income taxes, see Note 21 of the Notes 
to Consolidated Financial Statements.  

Valuation of Servicing Rights 
When  the  Bancorp  sells  loans  through  either  securitizations  or 
individual loan sales in accordance with its investment policies, it 
often obtains servicing rights. Servicing rights resulting from loan 
sales are initially recorded at fair value and subsequently amortized 
in  proportion  to,  and  over  the  period  of,  estimated  net  servicing 
income.  Servicing  rights  are  assessed  for  impairment  monthly, 
based  on  fair  value,  with  temporary  impairment  recognized 
through  a  valuation  allowance  and  permanent 
impairment 
recognized  through  a  write-off  of  the  servicing  asset  and  related 
in 
valuation  allowance.  Key  economic  assumptions  used 
measuring any potential impairment of the servicing rights include 
the  prepayment  speeds  of  the  underlying  loans,  the  weighted-
average  life,  the  discount  rate,  the  weighted-average  coupon  and 
the weighted-average default rate, as applicable. The primary risk 
of material changes to the value of the servicing rights resides in 
the  potential  volatility 
in  the  economic  assumptions  used, 
particularly the prepayment speeds. 

The  Bancorp  monitors  risk  and  adjusts 

its  valuation 
allowance as necessary to adequately reserve for impairment in the 
servicing  portfolio.  For  purposes  of  measuring  impairment,  the 
mortgage  servicing  rights  are  stratified  into  classes  based  on  the 
financial  asset  type  and  interest  rates.  Fees  received  for  servicing 
loans  owned  by  investors  are  based  on  a  percentage  of  the 
outstanding  monthly  principal  balance  of  such  loans  and  are 
included in noninterest income in the Consolidated Statements of 
Income as loan payments are received. Costs of servicing loans are 
charged  to  expense  as  incurred.  For  additional  information  on 
servicing  rights,  see  Note  13  of  the  Notes  to  Consolidated 
Financial Statements. 

Fair Value Measurements  
The Bancorp measures fair value in accordance with U.S. GAAP, 
which defines fair value as the price that would be received to sell 
an  asset  or  paid  to  transfer  a  liability  in  an  orderly  transaction 
between  market  participants  at  the  measurement  date.  Valuation 
techniques  the  Bancorp  uses  to  measure  fair  value  include  the 
market  approach,  income  approach  and  cost  approach.  The 
market approach uses prices or relevant information generated by 
market  transactions  involving  identical  or  comparable  assets  or 
liabilities.  The  income  approach  involves  discounting  future 
amounts  to  a  single  present  amount  and  is  based  on  current 
market  expectations  about  those  future  amounts.  The  cost 
approach is based on the amount that currently would be required 
to replace the service capacity of the asset. 

U.S.  GAAP  establishes  a  fair  value  hierarchy,  which 
prioritizes the inputs to valuation techniques used to measure fair 
value  into  three  broad  levels.  The  fair  value  hierarchy  gives  the 
highest  priority  to  quoted  prices  in  active  markets  for  identical 
assets  or 
lowest  priority  to 
unobservable  inputs  (Level  3).  An  instrument’s  categorization 

liabilities  (Level  1)  and  the 

that 

within  the  fair  value  hierarchy  is  based  upon  the  lowest  level  of 
input 
fair  value 
measurement. The three levels within the fair value hierarchy are 
described as follows:    

is  significant 

instrument’s 

the 

to 

Level  1  -  Quoted  prices  (unadjusted)  in  active  markets 
for identical assets or liabilities that the Bancorp has the 
ability to access at the measurement date. 

Level 2 - Inputs other than quoted prices included within 
Level  1  that  are  observable  for  the  asset  or  liability, 
either  directly  or  indirectly.  Level  2  inputs  include: 
quoted  prices  for  similar  assets  or  liabilities  in  active 
markets;  quoted  prices  for  identical  or  similar  assets  or 
liabilities  in  markets  that  are  not  active;  inputs  other 
than  quoted  prices  that  are  observable  for  the  asset  or 
liability;  and  inputs  that  are  derived  principally  from  or 
corroborated  by  observable  market  data  by  correlation 
or other means. 

Level 3 - Unobservable inputs for the asset or liability for 
which  there  is  little,  if  any,  market  activity  at  the 
measurement  date.  Unobservable  inputs  reflect  the 
Bancorp’s  own  assumptions  about  what  market 
participants would use to price the asset or liability. The 
inputs  are  developed  based  on  the  best  information 
available  in  the  circumstances,  which  might  include  the 
Bancorp’s  own 
internally 
developed  pricing  models  and  discounted  cash  flow 
methodologies, as well as instruments for which the fair 
value  determination  requires  significant  management 
judgment. 

financial  data  such  as 

The  Bancorp's  fair  value  measurements  involve  various 
valuation  techniques  and  models,  which  involve  inputs  that  are 
observable,  when  available,  and  include  the  following  significant 
instruments:  available-for-sale  and  trading  securities,  residential 
mortgage loans held for investment and held for sale and certain 
derivatives.  The  following  is  a  summary  of  valuation  techniques 
utilized  by  the  Bancorp  for  its  significant  assets  and  liabilities 
measured at fair value on a recurring basis. 

other 

securities, 

Available-for-sale and trading securities 
Where  quoted  prices  are  available  in  an  active  market, 
securities  are  classified  within  Level  1  of  the  valuation 
hierarchy.  Level  1  securities  include  government  bonds 
and  exchange  traded  equities.  If  quoted  market  prices 
are  not  available,  then  fair  values  are  estimated  using 
pricing  models,  quoted  prices  of  securities  with  similar 
characteristics,  or  discounted  cash  flows.  Examples  of 
such instruments, which are classified within Level 2 of 
the  valuation  hierarchy,  include  agency  and  non-agency 
mortgage-backed 
asset-backed 
securities,  obligations  of  U.S.  Government  sponsored 
agencies,  and  corporate  and  municipal  bonds.  Agency 
mortgage-backed 
securities,  obligations  of  U.S. 
Government  sponsored  agencies,  and  corporate  and 
municipal  bonds  are  generally  valued  using  a  market 
approach  based  on  observable  prices  of  securities  with 
similar  characteristics.  Non-agency  mortgage-backed 
securities and other asset-backed securities are generally 
valued  using  an  income  approach  based  on  discounted 
cash 
speeds, 
performance  of  underlying  collateral  and  specific 
tranche-level  attributes.  In  certain  cases  where  there  is 
limited activity or less transparency around inputs to the 
valuation,  securities  are  classified  within  Level  3  of  the 
valuation hierarchy. Trading securities classified as Level 
3 consist of auction rate securities. Due to the illiquidity 
in the market for these types of securities at December 

incorporating 

prepayment 

flows, 

Fifth Third Bancorp    21 

 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

31,  2010,  the  Bancorp  measured  fair  value  using  a 
discount rate based on the assumed holding period. 

Residential  mortgage  loans  held  for  sale  and  held 
for investment 
For residential mortgage loans held for sale, fair value is 
estimated based upon mortgage-backed securities prices 
and  spreads  to  those  prices  or,  for  certain  ARM  loans, 
discounted  cash  flow  models  that  may  incorporate  the 
anticipated  portfolio  composition,  credit  spreads  of 
asset-backed securities with similar collateral, and market 
conditions.  The  anticipated  portfolio  composition 
includes the effect of interest rate spreads and discount 
rates  due  to  loan  characteristics  such  as  the  state  in 
which the loan was originated, the loan amount and the 
ARM  margin.  Residential  mortgage  loans  held  for  sale 
that  are  valued  based  on  mortgage-backed  securities 
prices  are  classified  within  Level  2  of  the  valuation 
hierarchy  as  the  valuation  is  based  on  external  pricing 
for similar instruments. ARM loans classified as held for 
sale  are  also  classified  within  Level  2  of  the  valuation 
hierarchy  due  to  the  use  of  observable  inputs  in  the 
discounted  cash  flow  model.  These  observable  inputs 
include  interest  rate  spreads  from  agency  mortgage-
backed  securities  market  rates  and  observable  discount 
rates.  For  residential  mortgage  loans  reclassified  from 
held  for  sale  to  held  for  investment,  the  fair  value 
estimation is based primarily on the underlying collateral 
values. Therefore, these loans are classified within Level 
3 of the valuation hierarchy. 

Derivatives 
Exchange-traded derivatives valued  using quoted prices 
and  certain  over-the-counter  derivatives  valued  using 
active bids are classified within Level 1 of the valuation 
hierarchy. Most of the Bancorp’s derivative contracts are 
valued using discounted cash flow or other models that 
incorporate current market interest rates, credit spreads 
assigned  to  the  derivative  counterparties,  and  other 
market  parameters  and,  therefore,  are  classified  within 
Level  2  of  the  valuation  hierarchy.  Such  derivatives 
include  basic  and  structured  interest  rate  swaps  and 
options. Derivatives that are valued based upon models 
with  significant  unobservable  market  parameters  are 
classified  within  Level  3  of  the  valuation  hierarchy.  At 
December  31,  2010,  derivatives  classified  as  Level  3, 
which  are  valued  using  an  option-pricing  model 
containing  unobservable  inputs,  consisted  primarily  of 
warrants  and  put  rights  associated  with  the  Processing 
Business Sale and a total return swap associated with the 
Bancorp’s  sale  of  its  Visa,  Inc.  Class  B  shares.  Level  3 
derivatives also include interest rate lock commitments, 
which  utilize  internally  generated  loan  closing  rate 
assumptions  as  a  significant  unobservable  input  in  the 
valuation process. 

Valuation  techniques  and  parameters  used  for  measuring 
assets and liabilities are reviewed and validated by the Bancorp on 
a  quarterly  basis.  Additionally,  the  Bancorp  monitors  the  fair 
values  of  significant  assets  and  liabilities  using  a  variety  of 
methods  including  the  evaluation  of  pricing  runs  and  exception 

22    Fifth Third Bancorp     

reports based on certain analytical criteria, comparison to previous 
trades and overall review and assessments for reasonableness. 

In addition to the assets and liabilities measured at fair value 
on  a  recurring  basis,  the  Bancorp  measures  servicing  rights, 
certain loans and long-lived assets at fair value on a nonrecurring 
basis.  Refer  to  Note  28  of  the  Notes  to  Consolidated  Financial 
Statements for further information on fair value measurements.  

Goodwill 
Business  combinations  entered  into  by  the  Bancorp  typically 
include the acquisition of goodwill. U.S. GAAP requires goodwill 
to be tested for impairment at the Bancorp’s reporting unit level 
on an annual basis, which for the Bancorp is September 30, and 
more frequently if events or circumstances indicate that there may 
be  impairment.  The  Bancorp  has  determined  that  its  segments 
qualify  as  reporting  units  under  U.S.  GAAP.  Impairment  exists 
when  a  reporting  unit’s  carrying  amount  of  goodwill  exceeds  its 
implied  fair  value,  which  is  determined  through  a  two-step 
impairment test. The first step (Step 1) compares the fair value of 
a  reporting  unit  with  its  carrying  amount,  including  goodwill.  If 
the  carrying  amount  of  the  reporting  unit  exceeds  its  fair  value, 
the  second  step  (Step  2)  of  the  goodwill  impairment  test  is 
performed to measure the impairment loss amount, if any. 

The fair value of a reporting unit is the price that would be 
received  to  sell  the  unit  as  a  whole  in  an  orderly  transaction 
between market participants at the measurement date. Since none 
of  the  Bancorp’s  reporting  units  are  publicly  traded,  individual 
reporting  unit  fair  value  determinations  cannot  be  directly 
correlated  to  the  Bancorp’s  stock  price.  To  determine  the  fair 
value  of  a  reporting  unit,  the  Bancorp  employs  an  income-based 
approach,  utilizing  the  reporting  unit’s  forecasted  cash  flows 
(including  a  terminal  value  approach  to  estimate  cash  flows 
beyond  the  final  year  of  the  forecast)  and  the  reporting  unit’s 
estimated  cost  of  equity  as  the  discount  rate.  Additionally,  the 
Bancorp determines its market capitalization based on the average 
of  the  closing  price  of  the  Bancorp's  stock  during  the  month 
including  the  measurement  date,  incorporating  an  additional 
control  premium,  and  allocates  this  market-based  fair  value 
measurement  to  the  Bancorp's  reporting  units  in  order  to 
corroborate the results of the income approach.  

When required to perform Step 2, the Bancorp compares the 
implied fair value of a reporting unit’s goodwill with the carrying 
amount  of  that  goodwill.  If  the  carrying  amount  exceeds  the 
implied fair value, an impairment loss equal to that excess amount 
is  recognized.  An  impairment  loss  recognized  cannot  exceed  the 
carrying amount of that goodwill and cannot be reversed even if 
the fair value of the reporting unit recovers. 

During Step 2, the Bancorp determines the implied fair value 
of goodwill for a reporting unit by assigning the fair value of the 
reporting  unit  to  all  of  the  assets  and  liabilities  of  that  unit 
(including  any  unrecognized  intangible  assets)  as  if  the  reporting 
unit had been acquired in a business combination. The excess of 
the fair value of the reporting unit over the amounts assigned to 
its assets and liabilities is the implied fair value of goodwill. This 
assignment  process  is  only  performed  for  purposes  of  testing 
goodwill  for  impairment.  The  Bancorp  does  not  adjust  the 
carrying  values  of  recognized  assets  or  liabilities  (other  than 
goodwill,  if  appropriate),  nor  recognize  previously  unrecognized 
intangible  assets  in  the  Consolidated  Financial  Statements  as  a 
result of this assignment process. Refer to Note 10 of the Notes 
to  Consolidated  Financial  Statements  for  further  information 
regarding the Bancorp’s goodwill. 

 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

RISK FACTORS
The risks listed here are not the only risks that Fifth Third faces. 
Additional risks that are not presently known or that Fifth Third 
presently  deems  to  be  immaterial  could  also  have  a  material, 
adverse  impact  on  its  financial  condition,  the  results  of  its 
operations, or its business. 

RISKS  RELATING  TO  ECONOMIC  AND  MARKET 
CONDITIONS 

Weakness in the economy and in the real estate market, 
including specific weakness within Fifth Third’s geographic 
footprint,  has  adversely  affected  Fifth  Third  and  may 
continue to adversely affect Fifth Third. 
If the strength of the U.S. economy in general and the strength of 
the  local  economies  in  which  Fifth  Third  conducts  operations 
declines  or  does  not  improve  in  a  reasonable  time  frame,  this 
could  result  in,  among  other  things,  a  deterioration  in  credit 
quality or a reduced demand for credit, including a resultant effect 
on  Fifth  Third’s  loan  portfolio  and  ALLL  and  in  the  receipt  of 
lower proceeds from the sale of loans and foreclosed properties. 
A  significant  portion  of  Fifth  Third’s  residential  mortgage  and 
commercial real estate loan portfolios are comprised of borrowers 
in  Michigan,  Northern  Ohio  and  Florida,  which  markets  have 
been particularly adversely affected by job losses, declines in real 
estate  value,  declines  in  home  sale  volumes,  and  declines  in  new 
home building. These factors could result in higher delinquencies, 
greater charge-offs and increased losses on the sale of foreclosed 
real  estate  in  future  periods,  which  could  materially  adversely 
affect Fifth Third’s financial condition and results of operations. 

Changes in interest rates could affect Fifth Third’s income 
and cash flows. 
Fifth Third’s income and cash flows depend to a great extent on 
the  difference  between  the  interest  rates  earned  on  interest-
earning  assets  such  as  loans  and  investment  securities,  and  the 
interest  rates  paid  on  interest-bearing  liabilities  such  as  deposits 
and  borrowings.  These  rates  are  highly  sensitive  to  many  factors 
that are beyond Fifth Third’s control, including general economic 
conditions  and  the  policies  of  various  governmental  and 
regulatory agencies (in particular, the FRB). Changes in monetary 
policy,  including  changes  in  interest  rates,  will  influence  the 
origination of loans, the prepayment speed of loans, the purchase 
of investments, the generation of deposits and the rates received 
on loans and investment securities and paid on deposits or other 
sources  of  funding.  The  impact  of  these  changes  may  be 
magnified  if  Fifth  Third  does  not  effectively  manage  the  relative 
sensitivity of its assets and liabilities to changes in market interest 
rates. Fluctuations in these areas may adversely affect Fifth Third 
and its shareholders. 

Changes and trends in the capital markets may affect Fifth 
Third’s income and cash flows. 
Fifth  Third  enters  into  and  maintains  trading  and  investment 
positions  in  the  capital  markets  on  its  own  behalf  and  manages 
investment positions on behalf of its customers. These investment 
positions  include  derivative  financial  instruments.  The  revenues 
and  profits  Fifth  Third  derives  from  managing  proprietary  and 
customer  trading  and  investment  positions  are  dependent  on 
market prices. If Fifth Third does not correctly anticipate market 
changes  and  trends,  Fifth  Third  may  experience  a  decline  in 
investment advisory revenue or investment or trading losses that 
may  materially  affect  Fifth  Third.  Losses  on  behalf  of  its 
customers  could  expose  Fifth  Third  to  litigation,  credit  risks  or 
loss  of  revenue  from  those  customers.  Additionally,  substantial 
losses in Fifth Third’s trading and investment positions could lead 

to  a  loss  with  respect  to  those  investments  and  may  adversely 
affect cash flows and funding costs. 

The removal or reduction in stimulus activities sponsored by 
the Federal Government and its agents may have a negative 
impact on Fifth Third’s results and operations. 
The  Federal  Government  has  intervened  in  an  unprecedented 
manner  to  stimulate  economic  growth.  Some  of  these  activities 
have included the following: 

•  Target  fed  funds  rates  which  have  remained  close  to 

zero percent; 

•  Mortgage rates that have remained at historical lows in 
part  due  to  the  Federal  Reserve  Bank  of  New  York’s 
$1.25 
trillion  mortgage-backed  securities  purchase 
program; 

•  Bank  funding  that  has  remained  stable  through  an 
increase  in  FDIC  deposit  insurance  to  a  covered  limit 
of  $250,000  per  account  from  the  previous  coverage 
limit of $100,000; and 

•  Housing  demand 

that  has  been  stimulated  by 

homebuyer tax credits.  

The  expiration  or  rescission  of  any  of  these  programs  may 
have  an  adverse  impact  on  Fifth  Third’s  operating  results  by 
increasing  interest  rates,  increasing  the  cost  of  funding,  and 
reducing the demand for loan products, including mortgage loans. 

Problems encountered by financial institutions larger than or 
similar  to  Fifth  Third  could  adversely  affect  financial 
markets generally and have indirect adverse effects on Fifth 
Third.   
The commercial soundness of many financial institutions may be 
closely interrelated as a result of credit, trading, clearing or other 
relationships between the institutions. As a result, concerns about, 
or a default or threatened default by, one institution could lead to 
significant  market-wide  liquidity  and  credit  problems,  losses  or 
defaults  by  other  institutions.  This  is  sometimes  referred  to  as 
“systemic  risk”  and  may  adversely  affect  financial  intermediaries, 
such  as  clearing  agencies,  clearing  houses,  banks,  securities  firms 
and exchanges, with which the Bancorp interacts on a daily basis, 
and therefore could adversely affect Fifth Third. 

Fifth Third’s stock price is volatile. 
Fifth Third’s stock price has been volatile in the past and several 
factors  could  cause  the  price  to  fluctuate  substantially  in  the 
future. These factors include: 

•  Actual or anticipated variations in earnings; 
•  Changes in analysts’ recommendations or projections; 
• 

Fifth Third’s announcements of developments related to 
its businesses; 

•  Operating  and  stock  performance  of  other  companies 

deemed to be peers;  

•  Actions by government regulators; 
•  New  technology  used  or  services  offered  by  traditional 

and non-traditional competitors; and 

•  News  reports  of  trends,  concerns  and  other  issues 

related to the financial services industry. 

The price for shares of Fifth Third’s common stock may fluctuate 
significantly in the future, and these fluctuations may be unrelated 
to  Fifth  Third’s  performance.  General  market  price  declines  or 
market volatility in the future could adversely affect the price for 
shares  of  Fifth  Third’s  common  stock,  and  the  current  market 
price of such shares may not be indicative of future market prices. 

23    Fifth Third Bancorp 

 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

RISKS  RELATING  TO  FIFTH  THIRD’S  GENERAL 
BUSINESS 

Deteriorating credit quality, particularly in real estate loans, 
has adversely impacted Fifth Third and may continue to 
adversely impact Fifth Third. 
Fifth Third has experienced a downturn in credit performance and 
credit conditions and the performance of its loan portfolio could 
deteriorate  in  the  future.  The  downturn  caused  Fifth  Third  to 
increase its ALLL, driven primarily by higher allocations related to 
residential  mortgage  and  home  equity  loans,  commercial  real 
estate loans and loans of entities related to or dependent upon the 
real  estate  industry.  If  the  performance  of  Fifth  Third’s  loan 
improve  and/or  stabilize, 
portfolio  does  not  continue  to 
additional  increases in the ALLL may be necessary in the future. 
Accordingly,  a  decrease  in  the  quality  of  Fifth  Third’s  credit 
portfolio  could  have  a  material  adverse  effect  on  earnings  and 
results of operations. 

Fifth Third must maintain adequate sources of funding and 
liquidity. 
Fifth Third must maintain adequate funding sources in the normal 
course of business to support its operations and fund outstanding 
liabilities,  as  well  as  meet  regulatory  expectations.  Fifth  Third’s 
ability  to  maintain  sources  of  funding  and  liquidity  could  be 
impacted  by  changes  in  the  capital  markets  in  which  it  operates. 
Additionally,  if  Fifth  Third  sought  additional  sources  of  capital, 
liquidity or funding, those additional sources could dilute current 
shareholders’ ownership interests. 

If Fifth Third does not adjust to rapid changes in the 
financial services industry, its financial performance may 
suffer. 
Fifth  Third’s  ability  to  deliver  strong  financial  performance  and 
returns  on  investment  to  shareholders  will  depend  in  part  on  its 
ability to expand the scope of available financial services to meet 
the  needs  and  demands  of  its  customers.  In  addition  to  the 
challenge  of  competing  against  other  banks  in  attracting  and 
retaining customers for traditional banking services, Fifth Third’s 
competitors  also  include  securities  dealers,  brokers,  mortgage 
bankers,  investment  advisors,  specialty  finance  and  insurance 
companies who seek to offer one-stop financial services that may 
include services that banks have not been able or allowed to offer 
to  their  customers  in  the  past  or  may  not  be  currently  able  or 
allowed  to  offer.  This  increasingly  competitive  environment  is 
primarily a result of changes in regulation, changes in technology 
and  product  delivery  systems,  as  well  as  the  accelerating  pace  of 
consolidation among financial service providers. 

If Fifth Third is unable to grow its deposits, it may be 
subject to paying higher funding costs. 
The  total  amount  that  Fifth  Third  pays  for  funding  costs  is 
dependent, in part, on Fifth Third’s ability to grow its deposits. If 
Fifth  Third  is  unable  to  sufficiently  grow  its  deposits,  it  may  be 
subject  to  paying  higher  funding  costs.  This  could  materially 
adversely affect Fifth Third’s earnings and results of operations. 

Fifth Third’s ability to receive dividends from its subsidiaries 
accounts for most of its revenue and could affect its liquidity 
and ability to pay dividends.   
Fifth Third Bancorp is a separate and distinct legal entity from its 
subsidiaries. Fifth Third Bancorp typically receives substantially all 
of  its  revenue  from  dividends  from  its  subsidiaries.  These 
dividends  are  the  principal  source  of  funds  to  pay  dividends  on 
Fifth Third Bancorp’s stock and interest and principal on its debt. 
Various  federal  and/or  state  laws  and  regulations,  as  well  as 
regulatory  expectations,  limit  the  amount  of  dividends  that  Fifth 

24   Fifth Third Bancorp     

Third’s  bank  and  certain  nonbank  subsidiaries  may  pay.  Also, 
Fifth  Third  Bancorp’s  right  to  participate  in  a  distribution  of 
assets  upon  a  subsidiary’s  liquidation  or  reorganization  is  subject 
to  the  prior  claims  of  that  subsidiary’s  creditors.  Limitations  on 
Fifth  Third’s  ability  to  receive  dividends  from  its  subsidiaries 
could have a material adverse effect on Fifth Third’s liquidity and 
ability  to  pay  dividends  on  stock  or  interest  and  principal  on  its 
debt. 

The financial services industry is highly competitive and 
creates competitive pressures that could adversely affect 
Fifth Third’s revenue and profitability.   
The  financial  services  industry  in  which  Fifth  Third  operates  is 
highly  competitive.  Fifth  Third  competes  not  only  with 
commercial  banks,  but  also  with  insurance  companies,  mutual 
funds,  hedge  funds,  and  other  companies  offering  financial 
services  in  the  U.S.,  globally  and  over  the  internet.  Fifth  Third 
competes on the basis of several factors, including capital, access 
to  capital,  revenue  generation,  products,  services,  transaction 
execution,  innovation,  reputation  and  price.  Over  time,  certain 
sectors  of  the  financial  services  industry  have  become  more 
concentrated, as institutions involved in a broad range of financial 
services  have  been  acquired  by  or  merged  into  other  firms. 
Recently, this trend accelerated considerably, as several major U.S. 
financial institutions consolidated, were forced to merge, received 
substantial  government 
into 
conservatorship  by  the  U.S.  Government.  These  developments 
could  result  in  Fifth  Third’s  competitors  gaining  greater  capital 
and  other  resources,  such  as  a  broader  range  of  products  and 
services  and  geographic  diversity.  Fifth  Third  may  experience 
pricing  pressures  as  a  result  of  these  factors  and  as  some  of  its 
competitors seek to increase market share by reducing prices. 

assistance  or  were  placed 

Fifth Third and/or the holders of its securities could be 
adversely  affected  by  unfavorable  ratings  from  rating 
agencies.  
Fifth  Third’s  ability  to  access  the capital  markets  is  important  to 
its  overall  funding  profile.  This  access  is  affected  by  the  ratings 
assigned  by  rating  agencies  to  Fifth  Third,  certain  of  its 
subsidiaries  and  particular  classes  of  securities  they  issue.  The 
interest  rates  that  Fifth  Third  pays  on  its  securities  are  also 
influenced  by,  among  other  things,  the  credit  ratings  that  it,  its 
subsidiaries  and/or  its  securities  receive  from  recognized  rating 
agencies.  A  downgrade  to  Fifth  Third  or  its  subsidiaries’  credit 
rating could affect its ability to access the capital markets, increase 
its  borrowing  costs  and  negatively  impact  its  profitability.  A 
ratings downgrade to Fifth Third, its subsidiaries or their securities 
could also create obligations or liabilities to Fifth Third under the 
terms of its outstanding securities that could increase Fifth Third’s 
costs or otherwise have a negative effect on the Bancorp’s results 
of operations or financial condition. Additionally, a downgrade of 
the credit rating of any particular security issued by Fifth Third or 
its subsidiaries could negatively affect the ability of the holders of 
that security to sell the securities and the prices at which any such 
securities  may  be  sold.  On  November  1,  2010,  citing  their  view 
that the likelihood of government support in the future for larger 
regional  banks  had  declined,  Moody’s  downgraded  ten  large 
regional  banks,  including  Fifth  Third’s  subsidiary  bank,  Fifth 
Third  Bank.  Fifth  Third  Bank’s  credit  ratings  for  short-term 
obligations,  long-term  deposit  and  senior  debt  were  downgraded 
to P2, A3 and A3, respectively, from P1, A2 and A2, respectively. 
During  2010,  DBRS  Investors  Service  downgraded  Fifth  Third’s 
issuer  rating  to  “AL”  from  “A”  and  downgraded  the  long  term 
debt rating and deposit ratings for Fifth Third’s bank subsidiary to 
“A” from “AH.” 

 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

its  business 

strategies  and  may 

Fifth Third could suffer if it fails to attract and retain skilled 
personnel. 
As  Fifth  Third  continues  to  grow,  its  success  depends,  in  large 
part,  on 
individuals. 
its  ability  to  attract  and  retain  key 
Competition for qualified candidates in the activities and markets 
that Fifth Third serves is great and Fifth Third may not be able to 
hire these candidates and retain them. If Fifth Third is not able to 
hire or retain these key individuals, Fifth Third may be unable to 
execute 
suffer  adverse 
consequences to its business, operations and financial condition. 
      Pursuant to the standardized terms of the CPP, among other 
things,  Fifth  Third  has  agreed  to  institute  certain  restrictions  on 
the compensation of certain senior management positions, which 
could  have  an  adverse  effect  on  Fifth  Third’s  ability  to  hire  or 
retain  the  most  qualified  senior  management.  It  is  possible  that 
the  U.S.  Treasury  may,  as  it  is  permitted  to  do,  impose  further 
requirements  on  Fifth  Third.  In  June  2010,  the  federal  banking 
joint  guidance  on  executive  compensation 
agencies 
incentive 
intended 
compensation  policies  don’t  encourage  excessive  risk  taking.  In 
addition,  the  Dodd-Frank  Act  requires  those  agencies  to  adopt 
guidance  or  rules  to  enhance  the  reporting  of 
incentive 
compensation and to prohibit certain compensation arrangements. 
Also  in  2010,  the  FDIC  issued  a  request  for  comments  on 
whether banks with compensation plans that encourage excessive 
risk  taking  should  be  charged  at  higher  deposit  assessment  rates 
than  such  banks  would  otherwise  be  charged.  If  Fifth  Third  is 
unable to attract and retain qualified employees, or do so at rates 
necessary to maintain its competitive position, or if compensation 
costs  required  to  attract  and  retain  employees  become  more 
expensive,  Fifth  Third’s  performance,  including  its  competitive 
position, could be materially adversely affected.  

that  a  bank  organization’s 

issued 
to  ensure 

Fifth Third’s mortgage banking revenue can be volatile from 
quarter to quarter. 
Fifth Third earns revenue from the fees it receives for originating 
mortgage loans and for servicing mortgage loans. When rates rise, 
the demand for mortgage loans tends to fall, reducing the revenue 
Fifth  Third  receives  from  loan  originations.  At  the  same  time, 
revenue  from  MSRs  can  increase  through  increases  in  fair  value. 
When  rates  fall,  mortgage  originations  tend  to  increase  and  the 
value of MSRs tends to decline, also with some offsetting revenue 
effect. Even though they can act as a “natural hedge,” the hedge is 
not perfect, either in amount or timing. For example, the negative 
effect  on  revenue  from  a  decrease  in  the  fair  value  of  residential 
MSRs is immediate, but any offsetting revenue benefit from more 
originations and the MSRs relating to the new loans would accrue 
over  time.  It  is  also  possible  that,  because  of  the  recession  and 
deteriorating  housing  market,  even  if  interest  rates  were  to  fall, 
mortgage  originations  may  also  fall  or  any  increase  in  mortgage 
originations  may  not  be  enough  to  offset  the  decrease  in  the 
MSRs value caused by the lower rates.  
     Fifth Third typically uses derivatives and other instruments to 
hedge its mortgage banking interest rate risk. Fifth Third generally 
does  not  hedge  all  of  its  risks,  and  the  fact  that  Fifth  Third 
attempts to hedge any of the risks does not mean Fifth Third will 
requiring 
be  successful.  Hedging 
sophisticated  models  and  constant  monitoring,  and  is  not  a 
perfect  science.  Fifth  Third  may  use  hedging  instruments  tied  to 
U.S. Treasury rates, LIBOR or Eurodollars that may not perfectly 
correlate  with  the  value  or  income  being  hedged.  Fifth  Third 
could  incur  significant  losses  from  its  hedging  activities.  There 
may be periods where Fifth Third elects not to use derivatives and 
other instruments to hedge mortgage banking interest rate risk.  

is  a  complex  process, 

financial 

statements 

The  preparation  of  Fifth  Third’s  financial  statements 
requires the use of estimates that may vary from actual 
results. 
The  preparation  of  consolidated 
in 
conformity  with  U.S.  GAAP  requires  management  to  make 
significant  estimates  that  affect  the  financial  statements.  Two  of 
Fifth Third’s most critical estimates are the level of the ALLL and 
the valuation of mortgage servicing rights. Due to the uncertainty 
of  estimates  involved,  Fifth  Third  may  have  to  significantly 
losses  that  are 
increase  the  ALLL  and/or  sustain  credit 
significantly  higher  than  the  provided  allowance  and  could 
recognize  a  significant  provision  for  impairment  of  its  mortgage 
servicing  rights.  If  Fifth  Third’s  ALLL  is  not  adequate,  Fifth 
Third’s  business,  financial  condition,  including  its  liquidity  and 
capital,  and  results  of  operations  could  be  materially  adversely 
affected.  

its 

Fifth  Third  regularly  reviews  its  litigation  reserves  for 
adequacy  considering 
litigation  risks  and  probability  of 
incurring losses related to litigation. However, Fifth Third cannot 
be certain that its current litigation reserves will be adequate over 
time to cover its losses in litigation due to higher than anticipated 
settlement costs, prolonged litigation, adverse judgments, or other 
factors  that  are  largely  outside  of  Fifth  Third’s  control.  If  Fifth 
Third’s litigation reserves are not adequate, Fifth Third’s business, 
financial  condition,  including  its  liquidity  and  capital,  and  results 
of operations could be materially adversely affected. Additionally, 
in the future, Fifth Third may increase its litigation reserves, which 
could  have  a  material  adverse  effect  on  its  capital  and  results  of 
operations. 

Changes in accounting standards could impact Fifth Third’s 
reported earnings and financial condition. 
The accounting standard setters, including the FASB, the SEC and 
other  regulatory  bodies,  periodically  change 
financial 
accounting and reporting standards that govern the preparation of 
Fifth Third’s consolidated financial statements. These changes can 
be  hard  to  predict  and  can  materially  impact  how  Fifth  Third 
its  financial  condition  and  results  of 
records  and  reports 
operations. In some cases, Fifth Third could be required to apply 
a new or revised standard retroactively, which would result in the 
recasting of Fifth Third’s prior period financial statements. 

the 

Future  acquisitions  may  dilute  current  shareholders’ 
ownership of Fifth Third and may cause Fifth Third to 
become more susceptible to adverse economic events. 
Future business acquisitions could be material to Fifth Third and 
it  may  issue  additional  shares  of  stock  to  pay  for  those 
acquisitions,  which  would  dilute  current  shareholders’  ownership 
interests.  Acquisitions  also  could  require  Fifth  Third  to  use 
substantial  cash  or  other  liquid  assets  or  to  incur  debt.  In  those 
events,  Fifth  Third  could  become  more  susceptible  to  economic 
downturns and competitive pressures. 

Difficulties in combining the operations of acquired entities 
with Fifth Third’s own operations may prevent Fifth Third 
from achieving the expected benefits from its acquisitions. 
Inherent uncertainties exist when integrating the operations of an 
acquired  entity.  Fifth  Third  may  not  be  able  to  fully  achieve  its 
strategic  objectives  and  planned  operating  efficiencies  in  an 
acquisition. In addition, the markets and industries in which Fifth 
Third  and  its  potential  acquisition  targets  operate  are  highly 
competitive. Fifth Third may lose customers or the customers of 
acquired  entities  as  a  result  of  an  acquisition.  Future  acquisition 
and  integration  activities  may  require  Fifth  Third  to  devote 
substantial time and resources and as a result Fifth Third may not 
be able to pursue other business opportunities.   

After completing an acquisition, Fifth Third may find certain 
items are not accounted for properly in accordance with financial 

    Fifth Third Bancorp    25 

 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

accounting  and  reporting  standards.  Fifth  Third  may  also  not 
realize  the  expected  benefits  of  the  acquisition  due  to  lower 
financial  results  pertaining  to  the  acquired  entity.  For  example, 
Fifth  Third  could  experience  higher  charge  offs  than  originally 
anticipated related to the acquired loan portfolio. 

Fifth Third may sell or consider selling one or more of its 
businesses. Should it determine to sell such a business, it 
may not be able to generate gains on sale or related increase 
in shareholders’ equity commensurate with desirable levels. 
Moreover, if Fifth Third sold such businesses, the loss of 
income could have an adverse effect on its earnings and 
future growth. 
Fifth  Third  owns  several  non-strategic  businesses  that  are  not 
significantly synergistic with its core financial services businesses. 
Fifth  Third  has,  from  time  to  time,  considered  the  sale  of  such 
businesses.  If  it  were  to  determine  to  sell  such  businesses,  Fifth 
Third  would  be  subject  to  market  forces  that  may  make 
completion  of  a  sale  unsuccessful  or  may  not  be  able  to  do  so 
within a desirable time frame. If Fifth Third were to complete the 
sale  of  non-core  businesses,  it  would  suffer  the  loss  of  income 
from the sold businesses, and such loss of income could have an 
adverse effect on its future earnings and growth. 

Material breaches in security of Fifth Third’s systems may 
have a significant effect on Fifth Third’s business.   
Fifth Third collects, processes and stores sensitive consumer data 
by  utilizing  computer  systems  and  telecommunications  networks 
operated  by  both  Fifth  Third  and  third  party  service  providers. 
Fifth Third has security, backup and recovery systems in place, as 
well as a business continuity plan to ensure the system will not be 
inoperable. Fifth Third also has security to prevent unauthorized 
access  to  the  system.  In  addition,  Fifth  Third  requires  its  third 
party  service  providers  to  maintain  similar  controls.  However, 
Fifth Third cannot be certain that the measures will be successful. 
A  security  breach  in  the  system  and  loss  of  confidential 
information such as credit card numbers and related information 
could result in losing the customers’ confidence and thus the loss 
of their business as well as additional significant costs for privacy 
monitoring activities.  

Fifth Third is exposed to operational and reputational risk. 
Fifth Third is exposed to many types of operational risk, including 
reputational  risk,  legal  and  compliance  risk,  environmental  risks 
from  its  properties,  the  risk  of  fraud  or  theft  by  employees, 
customers  or  outsiders,  unauthorized  transactions  by  employees, 
operating system disruptions or operational errors. 

 Negative public opinion can result from Fifth Third’s actual 
or  alleged  conduct  in  activities,  such  as  lending  practices,  data 
security, corporate governance and acquisitions, and may damage 
Fifth  Third’s  reputation.  Negative  public  opinion  has  been 
observed  in  relation  to  banks  participating  in  the  U.S.  Treasury’s 
in  which  Fifth  Third  was  a  participant. 
TARP  program, 
Additionally,  actions 
taken  by  government  regulators  and 
community  organizations  may  also  damage  Fifth  Third’s 
reputation. This negative public opinion can adversely affect Fifth 
Third’s ability to attract and keep customers and can expose it to 
litigation and regulatory action.  

Fifth Third’s necessary dependence upon automated systems 
to  record  and  process  its  transaction  volume  poses  the  risk  that 
tampering  or 
technical  system  flaws  or  employee  errors, 
manipulation  of  those  systems  will  result  in  losses  and  may  be 
difficult to detect. Fifth Third may also be subject to disruptions 
of  its  operating  systems  arising  from  events  that  are  beyond  its 
control 
(for  example,  computer  viruses  or  electrical  or 
telecommunications  outages).  Fifth  Third  is  further  exposed  to 
the  risk  that  its  third  party  service  providers  may  be  unable  to 

26   Fifth Third Bancorp     

fulfill their contractual obligations (or will be subject to the same 
risk  of  fraud  or  operational  errors  as  Fifth  Third).  These 
disruptions may interfere with service to Fifth  Third’s customers 
and result in a financial loss or liability. 

to  provide  FTPS  certain  services  during 

The inability of FTPS to succeed as a stand-alone entity 
could have a negative impact on Fifth Third’s operating 
results and financial condition. 
During  the  second  quarter  of  2009,  Fifth  Third  sold  an 
approximate 51% interest in FTPS to Advent International. Prior 
to  the  sale,  FTPS  relied  on  Fifth  Third  to  support  its  operating 
and  administrative  functions.  Fifth  Third  has  entered  into 
agreements 
the 
deconversion period. Fifth Third’s operating results may suffer if 
the cost of providing these services exceeds the amount received 
from  FTPS.  As  part  of  the  sale,  FTPS  also  assumed  loans  owed 
Fifth  Third.  Repayment  of  these  loans  is  contingent  on  future 
cash flows and profitability at FTPS.   
     In  connection  with  the  sale,  Fifth  Third  provided  Advent 
International  with  certain  put  rights  that  are  exercisable  in  the 
event  of  three  unlikely  circumstances.  Based  on  Fifth  Third’s 
current ownership share in FTPS of approximately 49%, FTPS is 
accounted  for  under  the  equity  method  and  is  not  consolidated. 
The  exercise  of  the  put  rights  would  result  in  FTPS  becoming  a 
wholly owned subsidiary of Fifth Third. As a result, FTPS would 
be  consolidated  and  would  subject  Fifth  Third  to  the  risks 
inherent  in  integrating  a  business.  Additionally,  such  a  change  in 
the  accounting  treatment  for  FTPS  may  adversely  impact  Fifth 
Third’s capital. 

Weather related events or other natural disasters may have 
an effect on the performance of Fifth Third’s loan portfolios, 
especially in its coastal markets, thereby adversely impacting 
its results of operations. 
Fifth  Third’s  footprint  stretches  from  the  upper  Midwestern  to 
lower  Southeastern  regions  of  the  United  States.  This  area  has 
experienced weather events including hurricanes and other natural 
disasters. The nature and level of these events and the impact of 
global climate change upon their frequency and severity cannot be 
predicted. If large scale events occur, they may significantly impact 
its loan portfolios by damaging properties pledged as collateral as 
well as impairing its borrower’s ability to repay their loans. 

RISKS RELATED TO THE LEGAL AND REGULATORY 
ENVIRONMENT 

As a regulated entity, Fifth Third must maintain certain 
capital  requirements  that may  limit  its  operations  and 
potential growth.   
Fifth  Third  is  a  bank  holding  company  and  a  financial  holding 
company.  As  such,  Fifth  Third  is  subject  to  the  comprehensive, 
consolidated  supervision  and  regulation  of  the  FRB,  including 
risk-based  and  leverage  capital  requirements.  Fifth  Third  must 
maintain certain risk-based and leverage capital ratios as required 
by  its  banking  regulators  and  which  can  change  depending  upon 
general  economic  conditions  and  Fifth  Third’s  particular 
condition,  risk  profile  and  growth  plans.  Compliance  with  the 
capital 
limit 
operations  that  require  the  intensive  use  of  capital  and  could 
adversely affect Fifth Third’s ability to expand or maintain present 
business levels. 

requirements, 

ratios,  may 

including 

leverage 

Fifth  Third’s  subsidiary  bank  must  remain  well-capitalized, 
well-managed  and  maintain  at  least  a  “Satisfactory”  CRA  rating 
for Fifth Third to retain its status as a financial holding company. 
Failure to meet these requirements could result in the FRB placing 
limitations  or  conditions  on  Fifth  Third’s  activities  (and  the 
commencement  of  new  activities)  and  could  ultimately  result  in 

 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

the  loss  of  financial  holding  company  status.  In  addition,  failure 
by  Fifth  Third’s  bank  subsidiary  to  meet  applicable  capital 
guidelines  could  subject  the  bank  to  a  variety  of  enforcement 
remedies  available  to  the  federal  regulatory  authorities.  These 
include limitations on the ability to pay dividends, the issuance by 
the  regulatory  authority  of  a  capital  directive  to  increase  capital, 
and the termination of deposit insurance by the FDIC.  

to 

financial 

Fifth Third’s business, financial condition and results of 
operations could be adversely affected by new or changed 
regulations and by the manner in which such regulations are 
applied by regulatory authorities.  
Current economic conditions, particularly in the financial markets, 
have resulted in government regulatory agencies placing increased 
focus on and scrutiny of the financial services industry. The U.S. 
Government  has 
intervened  on  an  unprecedented  scale, 
responding  to  what  has  been  commonly  referred  to  as  the 
financial  crisis.  In  addition  to  the  Bancorp’s  participation  in  U.S. 
Treasury’s  CPP  and  Capital  Assistance  Program,  the  U.S. 
Government  has  taken  steps  that  include  enhancing  the  liquidity 
support  available 
institutions,  establishing  a 
commercial  paper  funding  facility,  temporarily  guaranteeing 
money  market  funds  and  certain  types  of  debt  issuances,  and 
increasing insured deposits. These programs subject the Bancorp 
and  other  financial  institutions  who  have  participated  in  these 
programs  to  additional  restrictions,  oversight  and/or  costs  that 
may  have  an  impact  on  the  Bancorp’s  business,  financial 
condition, results of operations or the price of its common stock.  
regulation  and  scrutiny  may 
significantly increase the Bancorp’s costs, impede the efficiency of 
its internal business processes, require it to increase its regulatory 
capital and limit its ability to pursue business opportunities in an 
efficient  manner.  The  Bancorp  also  may  be  required  to  pay 
significantly 
because  market 
developments  have  significantly  depleted  the  insurance  fund  of 
the  FDIC  and  reduced  the  ratio  of  reserves  to  insured  deposits. 
The  increased  costs  associated  with  anticipated  regulatory  and 
political  scrutiny  could  adversely  impact  the  Bancorp’s  results  of 
operations.  

Compliance  with  such 

higher  FDIC 

premiums 

New  proposals  for  legislation  continue  to  be  introduced  in 
the  U.S.  Congress  that  could  further  substantially  increase 
regulation of the financial services industry. The Bancorp cannot 
predict whether any pending or future legislation will be adopted 
or  the  substance  and  impact  of  any  such  new  legislation  on  the 
Bancorp.  Additional  regulation  could  affect  the  Bancorp  in  a 
substantial way and could have an adverse effect on its business, 
financial condition and results of operations.   

Fifth Third is subject to various regulatory requirements that 
limit its operations and potential growth. 
Under  federal  and  state  laws  and  regulations  pertaining  to  the 
safety  and  soundness  of  insured  depository  institutions  and  their 
holding companies, the FRB and the  Ohio Division of Financial 
Institutions have the authority to compel or restrict certain actions 
by  Fifth  Third  and  its  subsidiary  bank.  Fifth  Third  and  its 
subsidiary  bank  are  subject  to  such  supervisory  authority  and, 
more generally, must, in certain instances, obtain prior regulatory 
approval  before  engaging  in  certain  activities  or  corporate 
decisions.  There  can  be  no  assurance  that  such  approvals,  if 
required, would be forthcoming or that such approvals would be 
granted in a timely manner. Failure to receive any such approval, if 
required, could limit or impair Fifth Third’s operations, restrict its 
growth  and/or  affect  its  dividend  policy.  Such  actions  and 
activities subject to prior approval include, but are not limited to, 
increasing  dividends  paid  by  Fifth  Third  or  its  subsidiary  bank, 
purchasing  or  redeeming  any  shares  of  its  stock,  entering  into  a 

merger  or  acquisition  transaction,  acquiring  or  establishing  new 
branches, and entering into new businesses.  

In addition, Fifth Third, as well as other financial institutions 
more generally, have recently been subjected to increased scrutiny 
from  regulatory  authorities  stemming  from  broader  systemic 
regulatory  concerns,  including  with  respect  to  stress  testing, 
capital  levels,  asset  quality,  provisioning  and  other  prudential 
matters, arising as a result of the recent financial crisis and efforts 
to ensure that financial institutions take steps to improve their risk 
management and prevent future crises.  

In  some  cases,  regulatory  agencies  may  take  supervisory 
actions  that  are  considered  to  be  confidential  supervisory 
information which may not be publicly disclosed. Finally, as part 
of Fifth Third’s regular examination process, Fifth Third’s and its 
subsidiary  bank’s  respective  regulators  may  advise  it  and  its 
subsidiary  bank  to  operate  under  various  restrictions  as  a 
prudential matter. Such supervisory actions or restrictions, if and 
in whatever manner imposed, could have a material adverse effect 
on Fifth Third’s business and results of operations. 

in 

to 

time 

requests, 

Fifth Third and/or its affiliates are or may become involved 
from  time  to  time  in  information-gathering  requests, 
investigations and proceedings by government and self-
regulatory  agencies  which  may  lead  to  adverse 
consequences. 
Fifth Third and/or its affiliates are or may become involved from 
time 
reviews, 
information-gathering 
investigations  and  proceedings  (both  formal  and  informal)  by 
government  and  self-regulatory  agencies,  including  the  SEC, 
regarding  their  respective  businesses.  Such  matters  may  result  in 
material  adverse  consequences,  including  without 
limitation, 
adverse  judgments,  settlements,  fines,  penalties,  injunctions  or 
other  actions,  amendments  and/or  restatements  of  Fifth  Third’s 
SEC  filings  and/or  financial  statements,  as  applicable,  and/or 
determinations  of  material  weaknesses  in  its  disclosure  controls 
and  procedures.  The  SEC  is  investigating  and  has  made  several 
requests  for  information,  including  by  subpoena,  concerning 
issues  which  Fifth  Third  understands  relate  to  accounting  and 
reporting  matters  involving  certain  of  its  commercial  loans.  This 
could  lead  to  an  enforcement  proceeding  by  the  SEC  which,  in 
turn,  may  result 
in  one  or  more  such  material  adverse 
consequences. 

Deposit insurance premiums levied against Fifth Third may 
increase if the number of bank failures do not subside or the 
cost of resolving failed banks increases.  
The  FDIC  maintains  a  DIF  to  resolve  the  cost  of  bank  failures. 
The  DIF  is  funded  by  fees  assessed  on  insured  depository 
institutions  including  Fifth  Third.  The  magnitude  and  cost  of 
resolving an increased number of bank failures have reduced the 
DIF.  In  2009,  the  FDIC  collected  a  special  assessment  to 
replenish  the  DIF.  In  addition,  a  prepayment  of  an  estimated 
amount  of  future  deposit  insurance  premiums  was  made  on 
December 30, 2009. Future deposit premiums paid by Fifth Third 
depend  on  the  level  of  the  DIF  and  the  magnitude  and  cost  of 
future bank failures. 

Legislative or regulatory compliance, changes or actions or 
significant litigation, could adversely impact the Bancorp or 
the businesses in which the Bancorp is engaged.  
The  Bancorp  is  subject  to  extensive  state  and  federal  regulation, 
supervision  and  legislation  that  govern  almost  all  aspects  of  its 
operations  and  limit  the  businesses  in  which  the  Bancorp  may 
engage. These laws and regulations may change from time to time 
and  are  primarily  intended  for  the  protection  of  consumers, 
depositors  and  the  deposit  insurance  funds.  The  impact  of  any 
changes  to  laws  and  regulations  or  other  actions  by  regulatory 
agencies  may  negatively  impact  the  Bancorp  or  its  ability  to 

    Fifth Third Bancorp    27 

 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

Fifth Third and other financial institutions have been the 
subject of increased litigation which could result in legal 
liability and damage to its reputation.   
Fifth  Third  and  certain  of  its  directors  and  officers  have  been 
named  from  time  to  time  as  defendants  in  various  class  actions 
and other litigation relating to Fifth Third’s business and activities.  
Past, present and future litigation have included or could include 
claims  for  substantial  compensatory  and/or  punitive  damages  or 
claims for indeterminate amounts of damages. Fifth Third is also 
involved  from  time  to  time  in  other  reviews,  investigations  and 
proceedings (both formal and informal) by governmental and self-
regulatory  agencies  regarding  its  business.  These  matters  also 
could  result  in  adverse  judgments,  settlements,  fines,  penalties, 
injunctions  or  other  relief.  Like  other  large  financial  institutions 
and  companies,  Fifth  Third  is  also  subject  to  risk  from  potential 
employee misconduct, including non-compliance with policies and 
improper  use  or  disclosure  of  confidential 
information. 
Substantial  legal  liability  or  significant  regulatory  action  against 
Fifth Third could materially adversely affect its business, financial 
condition  or  results  of  operations  and/or  cause  significant 
reputational harm to its business. 

Fifth Third’s ability to pay or increase dividends on its 
common stock or to repurchase its capital stock is restricted. 
Fifth Third’s ability to pay dividends or repurchase stock is subject 
to  regulatory  requirements  and  the  need  to  meet  regulatory 
expectations.

increase  the  value  of  its  business.  Additionally,  actions  by 
regulatory  agencies  or  significant  litigation  against  the  Bancorp 
could  cause  it  to  devote  significant  time  and  resources  to 
defending itself and may lead to penalties that materially affect the 
Bancorp  and  its  shareholders.  Future  changes  in  the  laws, 
including  tax  laws,  or,  as  a  participant  in  the  CPP  under  the 
EESA,  the  rules  and  regulations  promulgated  thereunder  or  the 
American Recovery and Reinvestment Act of 2009, or regulations 
or  their  interpretations  or  enforcement  may  also  be  materially 
adverse  to  the  Bancorp  and  its  shareholders  or  may  require  the 
Bancorp to expend significant time and resources to comply with 
such requirements. 

On  July  21,  2010  the  President  of  the  United  States  signed 
into  law  the  Dodd-Frank  Act.  The  Dodd-Frank  Act  will  have 
material  implications  for  Fifth  Third  and  the  entire  financial 
services industry. Among other things it will or potentially could: 

•  Result in Fifth  Third being subject to enhanced oversight 
and scrutiny as a result of being a bank holding company 
with $50 billion or more in consolidated assets;   

•  Result in the appointment of the FDIC as receiver of Fifth 
Third in an orderly liquidation proceeding, if the Secretary 
of the U.S. Treasury, upon recommendation of two-thirds 
of  the  FRB  and  the  FDIC  and  in  consultation  with  the 
President  of  the  United  States,  finds  Fifth  Third  to  be  in 
default or danger of default; 

•  Affect  the  levels  of  capital  and  liquidity  with  which  Fifth 
Third  must  operate  and  how  it  plans  capital  and  liquidity 
levels  (including  a  phased-in  elimination  of  Fifth  Third’s 
existing trust preferred securities as Tier 1 capital); 

•  Subject  Fifth  Third  to  new  and/or  higher  fees  paid  to 
various  regulatory  entities,  including  but  not  limited  to 
deposit insurance fees to the FDIC; 

•  Impact  Fifth  Third’s  ability  to  invest  in  certain  types  of 

entities or engage in certain activities; 

•  Impact  a  number  of  Fifth  Third’s  business  and  risk 

management strategies; 

•  Restrict  the  revenue  that  Fifth  Third  generates  from 
interchange  fee  revenue 

certain  businesses, 
generated by Fifth Third’s credit card business; 

including 

•  Subject  Fifth  Third  to  a  new  Consumer  Financial 
Protection Bureau, which will have very broad rule-making 
and enforcement authorities; and 

•  Subject  Fifth  Third  to  oversight  and  regulation  by  a  new 

and different litigation and regulatory regime. 

As the Dodd-Frank Act requires that many studies be conducted 
and  that  hundreds  of  regulations  be  written  in  order  to  fully 
implement it, the full impact of this legislation on Fifth Third, its 
business strategies and financial performance cannot be known at 
this time, and may not be known for a number of years. However, 
these impacts are expected to be substantial and some of them are 
likely to adversely affect Fifth Third and its financial performance. 
The extent to which Fifth Third can adjust its strategies to offset 
such adverse impacts also is not known at this time. 

28    Fifth Third Bancorp     

 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

STATEMENTS OF INCOME ANALYSIS 
Net Interest Income 
Net interest income is the interest earned on debt securities, loans 
and leases (including yield-related fees) and other interest-earning 
assets less the interest paid for core deposits (includes transaction 
deposits and other time deposits) and wholesale funding (includes 
certificates  $100,000  and  over,  other  deposits,  federal  funds 
purchased,  short-term  borrowings  and  long-term  debt).  The  net 
interest  margin  is  calculated  by  dividing  net  interest  income  by 
average  interest-earning  assets.  Net  interest  rate  spread  is  the 
difference  between  the  average  rate  earned  on  interest-earning 
assets and the average rate paid on interest-bearing liabilities. Net 
interest margin is typically greater than net interest rate spread due 
to the interest income earned on those assets that are funded  by 
non-interest-bearing  liabilities,  or  free-funding,  such  as  demand 
deposits or shareholders’ equity. 

in  the  average 

Table 5 presents the components of net interest income, net 
interest  margin  and  net  interest  spread  for  2010,  2009  and  2008. 
Nonaccrual  loans  and  leases  and  loans  held  for  sale  have  been 
included 
lease  balances.  Average 
loan  and 
outstanding  securities  balances  are  based  on  amortized  cost  with 
any  unrealized  gains  or  losses  on  available-for-sale  securities 
included  in  other  assets.  Table  6  provides  the  relative  impact  of 
changes in the balance sheet and changes in interest rates on net 
interest income. 

Net  interest  income  was  $3.6  billion  for  the  year  ended 
December 31, 2010, compared to $3.4 billion in 2009. Net interest 
income  was  affected  by  the  amortization  and  accretion  of 
premiums and discounts on acquired loans and deposits, primarily 
from  the  acquisition  of  First  Charter  that  increased  net  interest 
income  by  $68  million  during  2010,  compared  to  an  increase  of 
$136  million  during  2009.  Excluding  this  impact,  net  interest 
income  increased  $317  million,  or  10%,  in  2010  compared  to 
2009.  The  purchase  accounting  accretion  reflects  the  high 
discount rate in the market at the time of the acquisition; the total 
loan discounts are being accreted into net interest income over the 
remaining  period  to  maturity  of  the  loans  acquired.  Based  upon 
the  remaining  period  to  maturity,  and  excluding  the  impact  of 
prepayments,  the  Bancorp  anticipates  recognizing  approximately 
$41  million  in  additional  net  interest  income  during  2011  as  a 
result  of  the  amortization  and  accretion  of  premiums  and 
discounts on acquired loans and deposits.  

For the year ended December 31, 2010, net interest income 
was  positively  impacted  by  a  decrease  of  $5.6  billion  in  average 
interest-bearing liabilities as well as a mix shift to lower cost core 
deposits from 2009. This was primarily a result of runoff of higher 
priced term deposits as well as the benefit of lower rates offered 

on  new  term  deposits.  In  addition,  2010  benefitted  from  a  $3.2 
billion  increase  in  the  free  funding  position.  This  benefit  was 
partially  offset  by  a  $2.6  billion  decrease  in  average  interest 
earning assets from 2009. The shift in funding position, as well as 
improved pricing on commercial loans, led to a 39 bp increase in 
the net interest rate spread to 3.39% in 2010 compared to 2009. 

Net interest margin was 3.66% in 2010, compared to 3.32% 
in  2009.  For  2010  and  2009,  the  accretion  of  the  discounts  on 
acquired loans and deposits increased the net interest margin by 7 
bp  and  14  bp,  respectively.  Excluding  the  accretion  of  discounts 
on acquired loans and deposits, net interest margin was up 41 bp 
from  2009,  driven  by  improved  pricing  on  new  commercial  loan 
originations,  the  shift  in  funding  composition  to  lower  cost  core 
deposits,  an  increase  in  free-funding  balances  and  a  decrease  in 
the average rates paid on interest bearing liabilities.  

Average interest-earning assets decreased three percent from 
2009.  Average  commercial  loans  decreased  $3.9  billion  due  to 
decreases  across  all  commercial  loan  categories,  and  average 
consumer loans decreased $239 million due primarily to decreases 
in average residential mortgage, home equity and other consumer 
loans  and  leases,  partially  offset  by  an  increase  in  average 
automobile  loans.  In  addition,  average  investment  securities 
decreased  $729  million,  or  four  percent,  compared  to  2009.  The 
declines  in  average  loans  and  investment  securities  were  partially 
offset  by  a  $2.3  billion  increase  in  average  other  short-term 
investments,  which  includes  interest  bearing  cash  held  at  the 
Federal Reserve. For further discussion on the Bancorp’s loan and 
lease and investment securities portfolios, see the Loan and Lease 
and Investment Securities sections, respectively, of MD&A.  

Interest income from loans and leases decreased $112 million 
compared  to  2009.  Excluding  the  accretion  of  discounts  on 
acquired loans in 2010 and 2009, interest income from loans and 
leases  decreased  $46  million,  or  one  percent,  compared  to  the 
prior  year.  The  year-over-year  decrease  in  interest  income  from 
loans  and  leases  is  a  result  of  a  five  percent  decline  in  average 
balances, partially offset by an 11 bp increase in the average yield. 
Interest income from investment securities decreased nine percent 
compared  to  2009  due  to  a  68  bp  decrease  in  the  weighted-
average yield and a four percent decline in average balances. 

Average interest-bearing core deposits increased $4.0 billion, 
or  eight  percent,  compared  to  2009,  primarily  due  to  increased 
interest  checking,  savings,  money  market  and  foreign  office 
deposits,  partially  offset  by  a  decline  in  other  time  deposits.  The 
cost  of  interest-bearing  core  deposits  was  0.83%  in  2010;  a 
decrease  of  45  bp  from  2009.  The  decrease  is  a  result  of  a  mix 

TABLE 4: CONDENSED CONSOLIDATED STATEMENTS OF INCOME 
For the years ended December 31 ($ in millions, except per share data) 
Interest income (FTE) 
Interest expense 
Net interest income (FTE) 
Provision for loan and lease losses 
Net interest income (loss) after provision for loan and lease losses (FTE) 
Noninterest income 
Noninterest expense 
Income (loss) before income taxes and cumulative effect (FTE) 
Fully taxable equivalent adjustment 
Applicable income tax expense (benefit) 
Income (loss) before cumulative effect 
Cumulative effect of change in accounting principle, net of tax 
Net income (loss) 
Less: Net income attributable to noncontrolling interest 
Net income (loss) attributable to Bancorp 
Dividends on preferred stock 
Net income (loss) available to common shareholders 
Earnings per share 
Earnings per diluted share  
Cash dividends declared per common share 

2010
$4,507
885
3,622
1,538
2,084
2,729
3,855
958
18
187
753
-
753
-
753
250
$503
$0.63
0.63
0.04

2009
4,687
1,314
3,373
3,543
(170)
4,782
3,826
786
19
30
737
-
737
-
737
226
511
0.73
0.67
0.04

2008 
5,630 
2,094 
3,536 
4,560 
(1,024) 
2,946 
4,564 
(2,642) 
22 
(551) 
(2,113) 
- 
(2,113) 
- 
(2,113) 
67 
(2,180) 
(3.91) 
(3.91) 
0.75 

2007
6,051
3,018
3,033
628
2,405
2,467
3,311
1,561
24
461
1,076
-
1,076
-
1,076
1
1,075
1.99
1.98
1.70

2006
5,981
3,082
2,899
343
2,556
2,012
2,915
1,653
26
443
1,184
4
1,188
-
1,188
-
1,188
2.13
2.12
1.58

 Fifth Third Bancorp    29 

 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

shift to lower cost core deposits and a decrease in rates on average 
time deposits of 71 bp compared to 2009. 

Interest  expense  on  wholesale  funding  decreased  35% 
compared  to  the  prior  year  due  to  a  34%  decrease  in  average 
balances and a 45 bp decrease in average rates. In 2010, wholesale 
funding represented 25% of interest-bearing liabilities, down from 
35% in 2009. Impacting this change was a decrease of $4.8 billion 
in average other short term borrowings due to  the repayment  of 
Term  Auction  Facility  funds  and  FHLB  advances  which  had  an 
average  balance  of  $3.7  billion  and  $1.2  billion,  respectively,  in 

2009.  In  addition,  average  certificates  of  deposit  over  $100,000 
decreased  $4.3  billion  from  2009  due  to  maturities  throughout 
2010. The decreased reliance on wholesale funding in 2010 was a 
result  of  the  growth  of  core  deposits  and  a  decline  in  average 
interest  earning  assets.  For  more  information  on  the  Bancorp’s 
interest  rate  risk  management,  including  estimated  earnings 
sensitivity to changes in market interest rates, see the Market Risk 
Management section of MD&A. 

.

TABLE 5: CONSOLIDATED AVERAGE BALANCE SHEETS AND ANALYSIS OF NET INTEREST INCOME   
   2010 
For the years ended December 31 
Revenue/
Cost 

  2009 
Revenue/ 
Cost 

Average 
Yield/Rate

Average 
Yield/Rate 

Average 
Balance

Average 
Balance

Average 
Balance 

($ in millions) 
Assets 
Interest-earning assets: 
Loans and leases (a): 

   2008 
Revenue/
Cost 

Average 
Yield/Rate

$26,334
11,585
3,066
3,343
44,328
9,868
11,996
10,427
1,870
743
34,904
79,232

16,054
317
3,328
98,931
2,245
14,841
(3,583)
$112,434

$1,238
476
93
147

4.70 %
4.11 
3.01 
4.40 
1,954           4.41 
4.84 
4.00 
5.83 
10.73 
15.58 
5.39 
4.84 

478
479
608
201
116
1,882
3,836

650
13
8
4,507

4.05 
3.92 
0.25 
4.56 

$27,556
12,511
4,638
3,543
48,248
10,886
12,534
8,807
1,907
1,009
35,143
83,391

16,861
239
1,035
101,526
2,329
14,266
(3,265)
$114,856

$1,162
545
134
150

4.22 % 
4.35 
2.90 
4.24 
1,991          4.13 
5.53 
4.15 
6.31 
10.10 
8.49 
5.57 
4.73 

602
520
556
193
86
1,957
3,948

$28,426 
12,776 
5,846 
3,680 
50,728 
10,993 
12,269 
8,925 
1,708 
1,212 
35,107 
85,835 

$1,520
866
342
18

5.35 %
6.78 
5.85 
0.49 
2,746           5.41 
6.41 
5.71 
6.34 
9.77 
5.28 
6.27 
5.77 

705
701
566
167
64
2,203
4,949

721
17
1
4,687

4.28 
7.19 
0.14 
4.62 

13,082 
342 
621 
99,880 
2,490 
13,411 
(1,485) 
  $114,296 

643
25
13
5,630

4.91 
7.35 
2.15 
5.64 

$18,218
19,612
4,808
3,355
10,526
56,519
6,083
6
291
1,635
10,902
75,436 
19,669
3,580
98,685
13,749
$112,434

$52
107
19
12
276
466
125
-
1
3
290
885

0.29 %
0.55 
0.40 
0.35 
2.62 
0.83 
2.06 
0.13 
0.17 
0.21 
2.65 
1.17 

$40
127
26
10
470
673
280
-
1
42
318
1,314

$15,070
16,875
4,320
2,108
14,103
52,476
10,367
157
517
6,463
11,035
81,015
16,862
3,926
101,803
13,053
$114,856

0.26 % 
0.75 
0.60 
0.45 
3.33 
1.28 
2.70 
0.20 
0.20 
0.64 
2.89 
1.62 

$14,191 
16,192 
6,127 
2,153 
11,135 
49,798 
9,531 
2,067 
2,975 
7,785 
13,903 
86,059 
14,017 
4,182 
104,258 
10,038 
  $114,296 

Total interest-bearing liabilities 
Demand deposits 
Other liabilities 
Total liabilities 
Equity 
Total liabilities and equity 
Net interest income 
Net interest margin 
Net interest rate spread  
Interest-bearing liabilities to interest-earning assets 
(a) The FTE adjustments included in the above table are $18, $19 and $22 for the years ended December 31, 2010, 2009 and 2008, respectively. 

          3.66 % 
         3.39 
       76.25 

3.00 
79.80 

          3.32 % 

$3,622

$3,373

$128
224
118
34
411
915
324
50
70
178
557
2,094

0.91 %
1.38 
1.92 
1.60 
3.69 
1.84 
3.40 
2.42 
2.34 
2.29 
4.01 
2.43 

$3,536

      3.54 %
3.21 
86.16 

Commercial and industrial loans 
Commercial mortgage 
Commercial construction 
Commercial leases 

Subtotal - commercial 

Residential mortgage 
Home equity 
Automobile loans 
Credit card 
Other consumer loans and leases 

Subtotal - consumer 

Total loans and leases 
Securities: 
Taxable 
Exempt from income taxes (a) 

Other short-term investments 

Total interest-earning assets 
Cash and due from banks 
Other assets 
Allowance for loan and lease losses 
Total assets 
Liabilities and Equity 
Interest-bearing liabilities: 

Interest-bearing core deposits: 

Interest checking 
Savings  
Money market 
Foreign office deposits 
Other time deposits 

Total interest-bearing core deposits 
Certificates - $100,000 and over 
Other foreign office deposits 
Federal funds purchased 
Other short-term borrowings 
Long-term debt 

30    Fifth Third Bancorp     

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

TABLE 6: CHANGES IN NET INTEREST INCOME ATTRIBUTED TO VOLUME AND YIELD/RATE (a) 
For the years ended December 31 

2010 Compared to 2009 

2009 Compared to 2008 

Volume

Yield/Rate

Total

Volume

Yield/Rate

Total

($ in millions) 
Assets 
Increase (decrease) in interest income: 

Loans and leases: 

Commercial and industrial loans 
Commercial mortgage 
Commercial construction 
Commercial leases 

Subtotal - commercial 

Residential mortgage 
Home equity 
Automobile loans 
Credit card  
Other consumer loans and leases 

Subtotal - consumer 

Total loans and leases 
Securities: 
Taxable 
Exempt from income taxes 
Other short-term investments 

Total interest-earning assets  
Cash and due from banks 
Other assets 
Allowance for loan and lease losses 
Total change in interest income  
Liabilities and Equity 
Increase (decrease) in interest expense: 

Interest-bearing core deposits: 

Interest checking 
Savings  
Money market 
Foreign office deposits 
Other time deposits 

Total interest-bearing core deposits 
Certificates - $100,000 and over 
Other foreign office deposits 
Federal funds purchased 
Other short-term borrowings 
Long-term debt 

($53)
(39)
(46)
(8)
(146)
(53)
(22)
97
(4)
(27)
(9)
(155)

(34)
6
5
(178)

129
(30)
5
5
109
(71)
(19)
(45)
12
57
(66)
43

(37)
(10)
2
(2)

76
(69)
(41)
(3)
(37)
(124)
(41)
52
8
30
(75)
(112)

(71)
(4)
7
(180)

($178)

(2)

(180)

($45)
(17)
(60)
(1)
(123)
(7)
15
(7)
20
(12)
9
(114)

169
(7)
5
53

$53

$8
18
2
4
(105)
(73)
(98)
-
-
(21)
(3)
(195)

4
(38)
(9)
(2)
(89)
(134)
(57)
-
-
(18)
(25)
(234)

12
(20)
(7)
2
(194)
(207)
(155)
-
-
(39)
(28)
(429)

$8
9
(28)
(1)
102
90
27
(25)
(33)
(26)
(101)
(68)

(313)
(304)
(148)
133
(632)
(96)
(196)
(3)
6
34
(255)
(887)

(91)
(1)
(17)
(996)

(358)
(321)
(208)
132
(755)
(103)
(181)
(10)
26
22
(246)
(1,001)

78
(8)
(12)
(943)

(996)

(943)

(96)
(106)
(64)
(23)
(43)
(332)
(71)
(25)
(36)
(110)
(138)
(712)

(88)
(97)
(92)
(24)
59
(242)
(44)
(50)
(69)
(136)
(239)
(780)

(712)

(780)

(284)

(163)

Total interest-bearing liabilities 
Demand deposits 
Other liabilities 
Total change in interest expense 
Equity 
Total liabilities and equity 
Total change in net interest income  
(a) Changes in interest not solely due to volume or yield/rate are allocated in proportion to the absolute amount of change in volume or yield/rate. 

(234)

(429)

(195)

232

249

$17

(68)

$121

Provision for Loan and Lease Losses 
The Bancorp provides as an expense an amount for probable loan 
and  lease  losses  within  the  loan  and  lease  portfolio  that  is  based 
on factors previously discussed in the Critical Accounting Policies 
section.  The  provision  is  recorded  to  bring  the  ALLL  to  a  level 
deemed  appropriate  by  the  Bancorp  to  cover  losses  inherent  in 
the portfolio. Actual credit losses on loans and leases are charged 
against  the  ALLL.  The  amount  of  loans  actually  removed  from 
the Consolidated Balance Sheets is referred to as charge-offs. Net 
charge-offs  include  current  period  charge-offs  less  recoveries  on 
previously charged-off loans and leases. 

The  provision  for  loan  and  lease  losses  decreased  to  $1.5 
billion in 2010 compared to $3.5 billion in 2009. The decrease in 

provision  expense  from  the  prior  year  was  due  to  decreases  in 
nonperforming  assets  and  delinquencies  in  commercial  and 
consumer loans. In addition to these trends, signs of moderation 
in general economic conditions during 2010 further contributed to 
a  decrease  in  expected  loss  rates.  As  of  December  31,  2010,  the 
ALLL as a percent of loans and leases decreased to 3.88%, from 
4.88% at December 31, 2009. 

Refer  to  the  Credit  Risk  Management  section  for  more 
detailed  information  on  the  provision  for  loan  and  lease  losses 
including  an  analysis  of  the  loan  portfolio  composition,  non-
performing  assets,  net  charge-offs,  and  other  factors  considered 
by the Bancorp in assessing the credit quality of the loan portfolio 
and the ALLL. 

    Fifth Third Bancorp    31 

 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

TABLE 7: NONINTEREST INCOME 
For the years ended December 31 ($ in millions) 
Mortgage banking net revenue 
Service charges on deposits 
Corporate banking revenue 
Investment advisory revenue 
Card and processing revenue 
Gain on sale of processing business 
Other noninterest income 
Securities gains (losses), net 
Securities gains, net – non-qualifying hedges on mortgage servicing rights 
Total noninterest income 

2010
$647
574
364
361
316
-
406
47
        14 
$2,729

2009
553
632
372
326
615
1,758
479
(10)
       57 
4,782

2008 
199 
641 
431 
366 
912 
- 
363 
(86) 
      120 
2,946 

2007
133
579
367
382
826
-
153
21
          6 
2,467

2006
155
517
318
367
717
-
299
(364)
      3 
2,012

Noninterest Income 
Total noninterest income decreased $2.1 billion, or 43%, in 2010 
compared to 2009, due primarily to the Processing Business Sale 
in  the  second  quarter  of  2009  as  well  as  decreases  in  service 
charges  on  deposits,  corporate  banking  revenue  and  card  and 
processing revenue, partially offset by strong growth in mortgage 
banking  net  revenue  and  investment  advisory  revenue.  The 
components of noninterest income are shown in Table 7. 

Mortgage  banking  net  revenue  increased  to  $647  million  in 
2010  from  $553  million  in  2009.  The  components  of  mortgage 
banking net revenue for the years ended December 31, 2010, 2009 
and 2008 are shown in Table 8. 

TABLE 8: COMPONENTS OF MORTGAGE BANKING NET 
REVENUE 
For the years ended December 31  
($ in millions) 
Origination fees and gains on loan sales 
Servicing revenue: 
Servicing fees 
Servicing rights amortization 
Net valuation adjustments on servicing 
rights and free-standing derivatives 
entered into to economically hedge 
MSR 

221 
(137) 

2010 
$490 

197
(146)

2009
485

2008
260

164
(107)

73 
157 
$647 

17
68
553

(118)
(61)
199

Net servicing revenue (expense) 
Mortgage banking net revenue 

Origination fees and gains on loan sales increased $5 million 
compared  to  2009  as  higher  margins  on  loans  sold  were  largely 
offset by a decline in mortgage originations due to the homebuyer 
tax credit expiring in the second quarter of 2010, as well as tighter 
underwriting  standards  and  declining  home  values.  Mortgage 
originations were $20.3 billion in 2010 compared to $21.7 billion 
in 2009.  

Mortgage  net  servicing  revenue 

increased  $89  million 
compared  to  2009.  Net  servicing  revenue  is  comprised  of  gross 
servicing  fees  and  related  servicing  rights  amortization  as  well  as 
valuation  adjustments  on  mortgage  servicing  rights  and  mark-to-
market adjustments on both settled and outstanding free-standing 
derivative  financial  instruments.  The  increase  in  net  servicing 
revenue was driven by an increase of $24 million in servicing fees 
due to an increase in residential mortgage loans serviced and a $9 
million  decrease  in  servicing  rights  amortization  due  to  a  decline 
in  prepayments.  The  Bancorp’s  total  residential  mortgage  loans 
serviced  at  December  31,  2010  and  2009  was  $63.2  billion  and 
$58.5  billion,  respectively,  with  $54.2  billion  and  $48.6  billion, 
respectively,  of  residential  mortgage  loans  serviced  for  others. 
Also  impacting  the  increase  in  net  servicing  revenue  were 
improvements  in  net  valuation  adjustments  on  MSRs  and  MSR 
derivatives  as  gains  on  the  Bancorp’s  free-standing  MSR 
derivatives  exceeded  impairment  losses  recorded  against  the 
hedged  MSRs.  This  was  a  result  of  a  widening  spread  between 
swap  rates  and  primary  and  secondary  market  mortgage  rates  as 
swap  rates  declined  more  than  primary  and  secondary  market 

32    Fifth Third Bancorp     

mortgage rates over the year, as well as a positive carry in the net 
MSR hedge position. These factors led to a net gain of $73 million 
on  the  net  valuation  adjustments  on  MSRs,  compared  to  a  net 
gain of $17 million in 2009.  

Servicing  rights  are  deemed  temporarily  impaired  when  a 
borrower’s  loan  rate  is  distinctly  higher  than  prevailing  rates. 
Temporary  impairment  on  servicing  rights  is  reversed  when  the 
prevailing  rates  return  to  a 
level  commensurate  with  the 
borrower’s  loan  rate.  Further  information  on  the  valuation  of 
MSRs  can  be  found  in  Note  13  of  the  Notes  to  Consolidated 
Financial  Statements.  The  Bancorp  maintains  a  non-qualifying 
hedging  strategy  to  manage  a  portion  of  the  risk  associated  with 
changes in the valuation on the MSR portfolio. See Note 14 of the 
Notes to Consolidated Financial Statements for more information 
on the free-standing derivatives used to hedge the MSR portfolio. 
The  Bancorp  recognized  a  gain  from  MSR  derivatives  of 
$109  million,  offset  by  a  temporary  impairment  of  $36  million, 
resulting in a net gain of $73 million for the year ended December 
31,  2010.  For  the  year  ended  December  31,  2009,  the  Bancorp 
recognized a gain from MSR derivatives of $41 million, offset by a 
temporary  impairment  of  $24  million,  resulting  in  a  net  gain  of 
$17  million.  In  addition  to  the  derivative  positions  used  to 
economically  hedge  the  MSR  portfolio,  the  Bancorp  acquires 
various  securities  as  a  component  of  its  non-qualifying  hedging 
strategy.  A  gain  on  these  non-qualifying  hedges  on  mortgage 
servicing rights of $14 million and $57 million in 2010 and 2009, 
respectively,  was  included  in  noninterest  income  within  the 
Consolidated  Statements  of  Income,  but  is  shown  separate  from 
mortgage banking net revenue. 

Service  charges  on  deposits  decreased  $58  million,  or  nine 
percent,  to  $574  million  in  2010  compared  to  2009.  Consumer 
deposit revenue decreased $56 million from 2009 as the impact of 
Regulation E and new overdraft policies resulted in a decrease in 
overdraft  occurrences.  Regulation  E  is  a  Federal  Reserve  Board 
rule  that  prohibits  financial  institutions  from  charging  customers 
fees  for  paying  overdrafts  on  ATMs  and  one-time  debit  card 
transactions  unless  a  customer  consents  to  the  overdraft  service 
for those types of transactions. Regulation E became effective on 
July  1,  2010  for  new  accounts  and  August  15,  2010  for  existing 
accounts.  

Commercial deposit revenue was flat compared to 2009 as a 
two  percent  increase  in  service  fees  for  treasury  management 
services  was  largely  offset  by  an  increase  in  earnings  credits  paid 
on  customer  balances.  Commercial  customers  receive  earnings 
credits  to  offset  the  fees  charged  for  banking  services  on  their 
deposit  accounts,  such  as  account  maintenance,  lockbox,  ACH 
transactions,  wire  transfers  and  other  ancillary  corporate  treasury 
management services. Earning credits are based on the customer’s 
average  balance  in  qualifying  deposits  multiplied  by  the  crediting 
rate.  Qualifying  deposits  include  demand  deposits  and  interest-
bearing checking accounts. The Bancorp has a standard crediting 
rate  that  is  adjusted  as  necessary  based  on  competitive  market 
conditions and changes in short-term interest rates.  

 
  
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

Corporate  banking  revenue  decreased  $8  million,  or  two 
percent, in 2010, largely due to decreases in international income 
and 
in 
lease  remarketing  fees,  partially  offset  by  growth 
syndication and business lending fees. Foreign exchange derivative 
income of $63 million decreased 17% driven by volume declines. 
Loan  syndication  fees  were  $28  million  in  2010,  compared  to  $8 
million in 2009.  

Investment  advisory  revenue  increased  $35  million,  or  11%, 
from  2009  as  the  result  of  improved  market  performance  and 
sales  production  that  drove  an  increase  in  brokerage  activity  and 
assets  under  care.  Brokerage  fee  income,  which  includes  Fifth 
Third Securities income, increased $23 million in 2010 as investors 
migrated  balances  to  stock  and  bond  funds  due  to  improved 
market  performance,  which 
commission-based 
transactions.  As  of  December  31,  2010,  the  Bancorp  had  $266 
billion in assets under care and managed $25 billion in assets for 
individuals, corporations and not-for-profit organizations. 

increased 

in 

interest 

On  June  30,  2009,  the  Bancorp  completed  the  sale  of  a 
its  merchant  acquiring  and  financial 
majority 
institutions  processing  businesses.  The  Processing  Business  Sale 
generated a pre-tax gain of $1.8 billion ($1.1 billion after-tax). As 
part  of  the  transaction,  the  Bancorp  retained  certain  debit  and 
credit card interchange revenue and sold the financial institutions 
and  merchant  processing  portions  of  the  business,  which 
historically  comprised  approximately  70%  of  total  card  and 
processing  revenue.  As  a  result  of  the  sale,  card  and  processing 
revenue decreased $299 million, or 49%, compared to 2009. Card 
issuer interchange, which was retained by the Bancorp, increased 
eight  percent,  to  $284  million,  compared  to  2009  due  to  strong 
growth in debit and credit card transaction volumes. 

Other  noninterest  income  decreased  $73  million  in  2010 
compared to 2009. The components of other noninterest income 
are  shown  in  Table  9.  The  decrease  was  primarily  due  a  $244 
million gain relating to the sale of the Bancorp’s Visa, Inc. Class B 
shares  in  2009  and  a  $27  million  decrease  in  revenue  in  2010 
related to the TSA entered into as part of the Processing Business 
Sale,  partially  offset  by  an  increase  of  $196  million  in  BOLI 
income.  The  year  ended  December  31,  2010  includes  a  $152 
million litigation settlement related to one of the Bancorp’s BOLI 
policies  while  2009  includes  $53  million  in  charges  to  record  a 
reserve  in  connection  with  the  intent  to  surrender  one  of  the 
Bancorp’s BOLI policies as well as losses related to market value 
declines. 

Net securities gains totaled $47 million in 2010 compared to 

$10 million of net securities losses during 2009. 

Noninterest Expense  
in  2010 
Total  noninterest  expense  remained  relatively  flat 
compared  to  2009  as  increases  in  salaries,  wages  and  incentives 
and  the  expense  for  representation  and  warranties  were  largely 
offset by a decrease in the provision for unfunded commitments 
and letters of credit, lower FDIC insurance and other taxes and a 
decrease  in  card  and  processing  expense.  The  components  of 
noninterest expense are shown in Table 10. Noninterest expense 
in 2010 included $49 million of expenses related to the TSA and 
$25  million  in  legal  fees  associated  with  the  settlement  of  claims 

TABLE 10: NONINTEREST EXPENSE 
For the years ended December 31 ($ in millions) 
Salaries, wages and incentives 
Employee benefits 
Net occupancy expense 
Technology and communications 
Equipment expense 
Card and processing expense 
Goodwill impairment 
Other noninterest expense  
Total noninterest expense 
Efficiency ratio 

TABLE 9: COMPONENTS OF OTHER NONINTEREST 
INCOME 
For the years ended December 31  
($ in millions)
BOLI income (loss)  
Operating lease income 
Gain (loss) on loan sales 
TSA revenue 
Insurance income 
Cardholder fees 
Consumer loan and lease fees 
Banking center income 
Loss on sale of OREO 
Gain on sale/redemption of Visa, 
Inc. ownership interests 

2010 
194 
62 
51 
49 
38 
36 
32 
22 
(78) 

2009
(2)
59
38
76
47
48
43
22
(70)

Litigation settlement 
Other, net 
Total other noninterest income 

- 
- 
- 
$406 

244
-
(26)
$479

2008
(156)
47
(11)
-
36
58
51
31
(60)

273
76
18
363

with the insurance carrier on one of the Bancorp’s BOLI policies 
Noninterest  expense  in  2009  included  $76  million  of  expense 
related  to  the  TSA  and  a  $55  million  FDIC  special  assessment 
charge,  partially  offset  by  a  $73  million  reduction  in  the  Visa 
litigation reserve.  

Total  personnel  costs  (salaries,  wages  and  incentives  plus 
employee  benefits)  increased  $94  million,  or  six  percent  in  2010 
compared  to  2009  due  primarily  to  increased  base,  variable  and 
incentive  compensation,  partially  offset  by 
lower  deferred 
compensation.  Base  and  incentive  compensation  increased  due 
primarily to investments in the sales force and expanded banking 
center hours during 2010. As of December 31, 2010, the Bancorp 
employed  21,613  employees,  of  which  6,742  were  officers  and 
2,519  were  part-time  employees.  Full-time  equivalent  employees 
totaled 20,838 as of December 31, 2010 compared to 20,998 as of 
in  full-time  equivalent 
December  31,  2009.  The  decrease 
employees  is  primarily  due  to  the  transfer  of  employees  on 
January 1, 2010 from the Processing Business Sale, partially offset 
by an increase in the sales force in 2010. 

Card and processing expense includes third-party processing 
expenses,  card  management  fees  and  other  bankcard  processing 
expenses. Card and processing expense decreased $85 million, or 
44%,  in  2010  compared  to  2009  due  to  the  Processing  Business 
Sale in June of 2009.  

Total  other  noninterest  expense  increased  $23  million  in 
2010  compared  to  2009.  The  components  of  other  noninterest 
expense  are  shown  in  Table  11.  The  increase  from  2009  was 
primarily due to increased charges to representation and warranty 
reserves related to residential mortgage loans sold to third-parties, 
as  well  as  higher  impairment  on  affordable  housing  investments, 
higher  marketing  expense  due  to  increased  consumer  marketing 
campaigns  and  an  increase  in  professional  services  fees  primarily 
due  to  legal  expenses  related  to  the  settlement  of  one  of  the 
Bancorp’s  BOLI  policies.  The  increase  in  affordable  housing 
investment  impairment  was  due  to  an  increase  in  the  volume  of 
investments. These impacts were partially offset by a decrease  in 
the  provision  for  unfunded  commitments  and  letters  of  credit, 
lower FDIC insurance and other taxes and a decrease in intangible 
asset  amortization  due  to  certain  customer  deposit  intangibles 

2010
$1,430
314
298
189
122
108
-
1,394
$3,855
60.7%

2009
1,339
311
308
181
123
193
-
1,371
3,826
46.9

2008 
1,337 
278 
300 
191 
130 
274 
965 
1,089 
4,564 
70.4 

2007 
1,239 
278 
269 
169 
123 
244 
- 
989 
3,311 
60.2 

2006 
1,174 
292 
245 
141 
116 
184 
- 
763 
2,915 
59.4 

    Fifth Third Bancorp    33 

 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

TABLE 11: COMPONENTS OF OTHER NONINTEREST 
EXPENSE 
For the years ended December 31  
($ in millions)
FDIC insurance and other taxes 
Loan and lease 
Losses and adjustments 
Affordable housing investments 

2009
269
234
110

2010
$242
211
187

impairment 

Marketing 
Professional services fees 
Travel 
Postal and courier 
Intangible asset amortization 
Insurance expense 
Operating lease 
OREO 
Recruitment and education 
Supplies 
Data processing 
Visa litigation reserve  
Provision for unfunded commitments and 

letters of credit 

Other 
Total other noninterest expense 

2008
73
188
95

67
102
102
54
54
56
30
32
11
33
31
14
(99)

100
98
77
51
48
43
42
41
33
31
24
24
-

83
79
63
41
53
57
50
39
24
30
25
21
(73)

(24)
166
$1,394

99
167
1,371

98
148
1,089

income,  tax-advantaged  investments  and  general  business  tax 
credits,  partially  offset  by  the  effect  of  nondeductible  expenses. 
The effective tax rate for the tax year ended December 31, 2010 
was  primarily  impacted  by  $133  million  in  tax  credits,  a  $26 
million  tax  benefit  resulting  from  the  settlement  of  certain 
uncertain tax positions with the IRS and $25 million of non-cash 
charges  relating  to  previously  recognized  tax  benefits  associated 
with  stock-based  compensation  that  will  not  be  realized.  The 
effective  tax  rate  for  the  tax  year  ended  December  31,  2009  was 
primarily  impacted  by  $112  million  in  tax  credits,  a  $106  million 
tax  benefit  related  to  the  decision  to  surrender  one  of  the 
Bancorp’s BOLI policies and the determination that losses on the 
policy recorded in prior periods are now tax deductible, and a $55 
million reduction in income tax expense related to the Bancorp’s 
leveraged lease litigation settlement with the IRS. See Note 21 of 
the  Notes  to  Consolidated  Financial  Statements  for  further 
information on income taxes. 

 2010
$940
187
19.8%

 2009
767
30
3.9

 2008 
(2,664) 
(551) 
20.7 

2007
1,537
461
30.0 

2006
1,627
443
27.2 

from previous acquisitions being fully amortized. Additionally, the 
Bancorp  recorded  a  $73  million  reversal  of  the  Visa  litigation 
reserve  in  2009.  The  expense  for  representation  and  warranties, 
which is included in losses and adjustments, totaled $110 million 
and $31 million in 2010 and 2009, respectively, with the increase 
resulting primarily from a higher volume of repurchase demands. 
The  decrease  in  the  provision  for  unfunded  commitments  was 
due to lower estimates of inherent losses resulting from a decrease 
in delinquent loans as general economic conditions began to show 
signs of moderation in 2010. 

The  Bancorp  incurred  $242  million  of  expense  for  FDIC 
insurance  and  other  taxes  in  2010  compared  to  $269  million  in 
2009.  Effective  June  30,  2009,  the  FDIC  imposed  a  special 
assessment  on  each  insured  depository  institution  calculated  as  5 
bp of total assets less Tier 1 capital which resulted in the Bancorp 
incurring  a  $55  million  special  assessment  charge  in  the  second 
quarter of 2009. Due to the passage of the Dodd-Frank Act, the 
FDIC  was  required  to  redefine  the  deposit  insurance  assessment 
base,  make  changes  to  assessment  rate  methodology  and 
implement new DIF dividend provisions. The FDIC adopted the 
final  rule  on  February  7,  2011,  that  revises  the  risk-based 
assessment system for all large insured depository institutions. The 
Bancorp  anticipates  a  decline  in  FDIC  insurance  for  the  year 
ended  December  31,  2011,  compared  to  levels  incurred  for  the 
year ended December 31, 2010. 

The efficiency ratio (noninterest expense divided by the sum 
of  net  interest  income  and  noninterest  income)  was  60.7%  and 
46.9%  for  2010  and  2009,  respectively.  The  increase  from  2009 
was  driven  by  the  Processing  Business  Sale  which  resulted  in  a 
pre-tax gain of $1.8 billion in 2009. Excluding  the gain from the 
Processing Business Sale, the efficiency ratio was 60.0% for 2009. 
The Bancorp continues to focus on efficiency initiatives, as part of 
its core emphasis on operating leverage and on expense control. 

Applicable Income Taxes 
The  Bancorp’s  income  (loss)  before  income  taxes,  applicable 
income tax expense (benefit) and effective tax rate for each of the 
periods  indicated  are  shown  in  Table  12.  Applicable  income  tax 
expense  for  all  periods  includes  the  benefit  from  tax-exempt 

TABLE 12: APPLICABLE INCOME TAXES 
For the years ended December 31 ($ in millions) 
Income (loss) before income taxes and cumulative effect 
Applicable income tax expense (benefit)  
Effective tax rate 

34   Fifth Third Bancorp 

 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

BUSINESS SEGMENT REVIEW
At  December  31,  2010,  the  Bancorp  reports  on  four  business 
segments:  Commercial  Banking,  Branch  Banking,  Consumer 
Lending  and  Investment  Advisors.  Additional  detailed  financial 
information  on each  business  segment  is  included  in  Note  31  of 
the  Notes  to  Consolidated  Financial  Statements.  Results  of  the 
Bancorp’s  business  segments  are  presented  based  on 
its 
management structure and management accounting practices. The 
structure  and  accounting  practices  are  specific  to  the  Bancorp; 
therefore, the financial results of the Bancorp’s business segments 
are not necessarily comparable with similar information for other 
financial institutions. The Bancorp refines its methodologies from 
time  to  time  as  management  accounting  practices  are  improved 
and businesses change.  

On  June  30,  2009,  the  Bancorp  completed  the  Processing 
Business Sale, which represented the sale of a majority interest in 
the  Bancorp’s  merchant  acquiring  and  financial  institutions 
processing  businesses.  Financial  data  for  the  merchant  acquiring 
and  financial  institutions  processing  businesses  was  originally 
reported  in  the  former  Processing  Solutions  segment  through 
June  30,  2009.  As  a  result  of  the  sale,  the  Bancorp  no  longer 
presents  Processing  Solutions  as  a  segment  and  therefore, 
historical  financial  information  for  the  merchant  acquiring  and 
financial  institutions  processing  businesses  has  been  reclassified 
under  General  Corporate  and  Other  for  all  periods  presented. 
Interchange  revenue  previously  recorded 
in  the  Processing 
Solutions segment and associated with cards currently included in 
Branch Banking is now included in the Branch Banking segment 
for  all  periods  presented.  Additionally,  the  Bancorp  retained  its 
retail  credit  card  and  commercial  multi-card  service  businesses, 
which  were  also  originally  reported  in  the  former  Processing 
Solutions segment through June 30, 2009, and are now included in 
the  Consumer  Lending  and  Commercial  Banking  segments, 
respectively,  for  all  periods  presented.  Revenue  from  the 
remaining  ownership  interest  in  the  Processing  Business  is 
recorded in General Corporate and Other as noninterest income. 

The  Bancorp  manages  interest  rate  risk  centrally  at  the 
level  by  employing  a  FTP  methodology.  This 
corporate 
methodology  insulates  the  business  segments  from  interest  rate 
volatility,  enabling  them  to  focus  on  serving  customers  through 
loan  originations  and  deposit  taking.  The  FTP  system  assigns 
charge  rates  and  credit  rates  to  classes  of  assets  and  liabilities, 

respectively,  based  on  expected  duration  and  the  LIBOR  swap 
curve.  Matching  duration  allocates  interest  income  and  interest 
expense  to  each  segment  so  its  resulting  net  interest  income  is 
insulated from interest rate risk. In a rising rate environment, the 
Bancorp benefits from the widening spread between deposit costs 
and wholesale funding costs. However, the Bancorp’s FTP system 
credits  this  benefit  to  deposit-providing  businesses,  such  as 
Branch Banking and Investment Advisors, on a duration-adjusted 
basis.  The  net  impact  of  the  FTP  methodology  is  captured  in 
General Corporate and Other. 

The business segments are charged provision expense based 
on the actual net charge-offs experienced by the loans owned by 
each segment. Provision expense attributable to loan growth and 
changes in factors in the ALLL are captured in General Corporate 
and Other. The financial results of the business segments include 
allocations  for  shared  services  and  headquarters  expenses.  Even 
with  these  allocations,  the  financial  results  are  not  necessarily 
indicative of the business segments’ financial condition and results 
of  operations  as 
independent  entities. 
they  existed  as 
Additionally,  the  business  segments  form  synergies  by  taking 
advantage  of  cross-sell  opportunities  and  when 
funding 
operations,  by  accessing  the  capital  markets  as  a  collective  unit. 
Net  income  (loss)  by  business  segment  is  summarized  in  the 
following table. 

if 

TABLE  13:  BUSINESS  SEGMENT  NET  INCOME  (LOSS) 
AVAILABLE TO COMMON SHAREHOLDERS 
For the years ended December 31       
($ in millions)
Income Statement Data 
Commercial Banking 
Branch Banking 
Consumer Lending 
Investment Advisors 
General Corporate and Other 
Net income (loss) 
Less: Net income attributable to 

(733) 
632 
(148) 
98 
(1,962) 
 (2,113) 

(120) 
324 
23 
53 
457 
 737 

$165
201
(40)
29
398
 753

2008 

2009 

2010

noncontrolling interest 

Net income (loss) attributable to Bancorp 
Dividends on preferred stock 
Net income (loss) available to common 

-
753
250

- 
737 
226 

- 
(2,113) 
67 

shareholders 

$503

511 

(2,180) 

Fifth Third Bancorp    35 

  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

Commercial Banking 
Commercial  Banking  offers  banking,  cash  management  and 
financial  services  to  large  and  middle-market  businesses  and 
government  and  professional  customers.  In  addition  to  the 
traditional lending and depository offerings, Commercial Banking 
products  and  services  include  global  cash  management,  foreign 
exchange  and  international  trade  finance,  derivatives  and  capital 
markets  services,  asset-based  lending,  real  estate  finance,  public 
finance, commercial leasing and syndicated finance. The following 
table contains selected financial data for the Commercial Banking 
segment. 

TABLE 14: COMMERCIAL BANKING 
For the years ended December 31 
($ in millions) 
Income Statement Data 
Net interest income (FTE) (a) 
Provision for loan and lease 

2010 

$1,545 

2009 

2008 

1,383 

1,567 

1,159 

1,360 

1,864 

losses 

Noninterest income: 

Corporate banking revenue 
Service charges on deposits 
Other noninterest income 

Noninterest expense: 

Salaries, incentives and 
benefits 
Goodwill impairment 
Other noninterest expense 

Income (loss) before taxes 
Applicable income tax benefit  
Net income (loss) 
Average Balance Sheet Data 
Commercial loans 
Demand deposits 
Interest checking 
Savings and money market 
Certificates $100,000 and over and 

other time 

346 
199 
90 

254 
- 
736 
31 
(134) 
$165 

353 
196 
60 

221 
- 
768 
(357) 
(237) 
(120) 

$38,304 
10,872 
8,432 
2,823 

41,341 
8,581 
6,018 
2,457 

3,014 
2,017 

4,376 
1,275 

401 
186 
91 

243 
750 
675 
(1,287) 
(554) 
(733) 

43,198 
6,206 
4,632 
4,046 

2,293 
1,835 

Foreign office deposits 
(a) Includes FTE adjustments of $14 for 2010, $13 for 2009 and $15 for 2008 

Comparison of 2010 with 2009 
Commercial Banking realized net income of $165 million in 2010 
compared to a net loss of $120 million in 2009. This improvement 
was  primarily  due  to  an  increase  in  net  interest  income  and  a 
decrease  in  provision  for  loan  and  lease  losses  partially  offset  by 
growth  in  salaries,  incentives  and  benefits.  Net  interest  income 
increased $162 million, or 12%, primarily due to a mix shift from 
higher  cost  term  deposits  to  lower  cost  deposit  products  which 
resulted  in  a  decrease  to  interest  expense  of  34%  during  2010. 
This  improvement  was  partially  offset  by  the  negative  impact  to 
net  interest  income  of  a  decrease  in  average  commercial  loans 
during  2010  and  a  decrease  of  $35  million  in  the  accretion  of 
discounts on loans associated with the acquisition of First Charter 
in 2008.   

Provision for loan and lease losses decreased $201 million, or 
15%,  from  2009.  Net  charge-offs  as  a  percent  of  average  loans 
and  leases  decreased  from  329  bp  in  2009  to  302  bp  in  2010. 
These decreases are primarily due to actions taken by the Bancorp 
to address problem loans which resulted in significant net charge-
offs  recorded  in  2008  and  2009,  as  well  as  the  impact  of  loss 
mitigation  activities  such  as  suspending  home  builder  and 
developer lending and non-owner occupied commercial real estate 
lending  in  2007  and  2008,  respectively,  and  tighter  underwriting 
standards across commercial loan product offerings. 

Noninterest  income  increased  $26  million,  or  four  percent, 
from 2009 primarily as a result of $24 million increase in gains on 
private equity investments, included in other noninterest income, 
and a $5 million increase in card and processing revenue due to an 

36    Fifth Third Bancorp     

increase in commercial credit card activity, partially offset by a $7 
million decrease in corporate banking revenue. Corporate banking 
revenue decreased from the prior year primarily as a result of a $6 
million decrease in fees on letters of credit. 

Noninterest  expense  was  flat  compared  to  2009  due  to  an 
increase in salaries, incentives and benefits offset by a decrease in 
other  noninterest  expense.  Salaries, 
incentives  and  benefits 
increased  $33  million,  or  15%,  due  to  compensation  related  to 
improved  performance  in  the  segment  and  an  increase  in 
headcount  during  2010.  Loan  and  lease  expense  decreased  $32 
million, or four percent, as a result of lower loan demand during 
2010,  a  decrease  in  collection  related  expenses  and  a  decrease  in 
FDIC expenses due to a special assessment in the second quarter 
of 2009. 

  Average commercial loans and leases decreased $3.0 billion, 
or  seven  percent,  compared  to  the  prior  year  due  to  decreases 
across  all  commercial  loan  categories.  Commercial  construction 
loans  decreased  $1.5  billion,  commercial  and  industrial  loans 
decreased  $655  million,  commercial  mortgage  loans  decreased 
$631 million and commercial leases decreased $209 million. These 
decreases  were  the  result  of  lower  customer  demand  for  new 
originations, lower utilization rates on corporate lines and tighter 
underwriting  standards  applied  to  both  new  commercial  loan 
originations  and  renewals.  These  impacts  were  partially  offset  by 
the  consolidation  of  $724  million  of  commercial  and  industrial 
loans on January 1, 2010, which had a remaining balance of $372 
million at December 31, 2010.   

Average  core  deposits  increased  $5.8  billion,  or  32%, 
compared  to  2009  due  to  the  migration  of  higher  priced 
certificates  of  deposit  into  transaction  accounts,  as  well  as  the 
impact  of  historically  low  interest  rates  and  excess  customer 
liquidity.  

Comparison of 2009 with 2008  
Commercial Banking reported a net loss of $120 million in 2009 
compared to a net loss of $733 million in 2008. This improvement 
was  due  to  a  $750  million  goodwill  impairment  charge  taken  in 
2008  and  a  $504  million  decrease  in  the  provision  for  loan  and 
lease  losses  in  2009,  partially  offset  by  a  decrease  in  net  interest 
income  of  $184  million.  The  decrease  in  net  interest  income 
compared to 2008 was primarily due to a decrease in the accretion 
of 
loans  and  deposits  which 
contributed $204 million to net interest income in 2008 compared 
to  $60  million  in  2009.  Average  commercial  loans  and  leases 
decreased  $1.9  billion,  or  four  percent,  due  to  lower  utilization 
rates  on  corporate  lines,  net  charge-offs  and  tighter  lending 
standards implemented in the second half of 2008 and continued 
throughout 2009.  

loan  discounts  on  acquired 

Provision expense decreased from $1.9 billion in 2008 to $1.4 
billion in 2009. Net charge-offs as a percent of average loans and 
leases decreased to 329 bp from 432 bp in 2008 due primarily to 
$800 million in net charge-offs in 2008 resulting from the sale or 
transfer  to  held-for-sale  of  $1.3  billion  in  commercial  and 
industrial  loans  and  commercial  mortgage  loans  in  the  fourth 
quarter of 2008. 

Noninterest income decreased $69 million compared to 2008 
due to a decrease in corporate banking revenue of $48 million and 
a $31 million decline in other noninterest income, partially offset 
by a $10 million increase in service charges on deposits. 

Noninterest  expense  decreased  $679  million  compared  to 
2008  primarily  due  to  goodwill  impairment  of  $750  million  in 
2008.  Excluding  the  goodwill  impairment  charge,  noninterest 
expense increased $71 million due to increases in FDIC and loan 
and leases expenses. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

Branch Banking  
Branch  Banking  provides  a  full  range  of  deposit  and  loan  and 
lease  products  to  individuals  and  small  businesses  through  1,312 
full-service  banking  centers.  Branch  Banking  offers  depository 
and loan products, such as checking and savings accounts, home 
equity  loans  and  lines  of  credit,  credit  cards  and  loans  for 
automobiles  and  other  personal  financing  needs,  as  well  as 
products designed to meet the specific needs of small businesses, 
including cash management services. The following table contains 
selected financial data for the Branch Banking segment. 

TABLE 15: BRANCH BANKING 
For the years ended December 31  
($ in millions) 
Net interest income   
Provision for loan and lease 

losses 

Noninterest income: 

Service charges on deposits 
Card and processing revenue 
Investment advisory revenue 
Other noninterest income 

Noninterest expense: 

Salaries, incentives and 
benefits 
Net occupancy and equipment  

expense 

Card and processing expense 
Other noninterest expense 

Income before taxes 
Applicable income tax expense  
Net income 
Average Balance Sheet Data 
Consumer loans 
Commercial loans 
Demand deposits 
Interest checking 
Savings and money market 
Other time 

2010 
$1,501 

2009 
1,559 

2008 
1,714 

542 

369 
303 
106 
115 

552 

223 
102 
664 
311 
110 
$201 

585 

428 
264 
84 
122 

502 

217 
68 
585 
500 
176 
324 

352 

447 
246 
84 
130 

517 

203 
45 
528 
976 
344 
632 

$12,944 
4,815 
6,936 
7,332 
19,963 
12,712 

13,096 
5,335 
6,363 
7,395 
17,010 
16,995 

12,665 
5,600 
6,008 
7,845 
16,184 
13,749 

Comparison of 2010 with 2009 
Net  income  decreased  $123  million,  or  38%,  compared  to  2009 
driven by an increase in noninterest expense and a decrease in net 
interest income partially offset by a decrease in provision for loan 
and  lease  losses.  Net  interest  income  decreased  $58  million,  or 
four  percent,  compared  to  2009  as  the  impact  of  lower  loan 
balances  more  than  offset  a  favorable  shift  in  the  segment’s 
deposit mix towards lower cost transaction deposits.    

Provision for loan and lease losses decreased $43 million, or 
seven percent, from 2009. Net charge-offs as a percent of average 
loans and leases decreased from 317 bp in 2009 to 305 bp in 2010 
as  a  result  of  a  36  bp  decrease  in  consumer  net  charge-offs  as  a 
percent  of  average  consumer  loans  partially  offset  by  a  52  bp 
increase  in  commercial  net  charge-offs  as  a  percent  of  average 
commercial loans. The decrease in consumer net charge-offs was 
primarily  the  result  of  a  decrease  in  delinquencies,  tighter 
underwriting  standards  and  signs  of  improvement  in  economic 
conditions  during  2010.  The  increase  in  commercial  net  charge-
offs was primarily due to $24 million of charge-offs taken on $60 
million of commercial loans which were sold or moved to held for 
sale during the third quarter of 2010. 

Noninterest  income  decreased  $5  million,  or  one  percent, 
from  2009  as  decreases  in  service  charges  on  deposits  and  other 
noninterest  income  were  partially  offset  by  increases  in  card  and 
processing  revenue  and  investment  advisory  revenue.  Service 
charges on deposits decreased $59 million, or 14%, compared to 
2009 as a result of new regulations in 2010 that decreased income 
on overdrafts. Card and processing revenue increased $39 million, 
or 15%, from 2009 primarily due to an increase in debit and credit 
card transactions that resulted in a 13% increase in both credit and 

debit  card  interchange  revenue.  Investment  advisory  revenue 
increased $22 million, or 26%, compared to 2009 primarily due to 
an  increase  in  retail  brokerage  transactions.  Other  noninterest 
income decreased $7 million, or six percent, primarily due to the 
CARD  Act  of  2009,  which  resulted  in  the  reduction  of  certain 
credit card fees.      

Noninterest  expense  increased  $169  million,  or  12%,  from 
2009  due  to  increases  in  each  category.  Salaries,  incentives  and 
benefits  increased  $50  million,  or  10%,  from  the  prior  year  due 
primarily  to  additional  branch  personnel  related  to  expanded 
branch  hours  of  operation  and  greater 
incentive  accruals 
attributable  to  success  in  opening  new  deposit  and  brokerage 
accounts.  Net  occupancy  and  equipment  expense  increased  $6 
million, or three percent, as a result of increases to rent expenses 
during 2010. Card and processing expense increased $34 million, 
or  50%,  from  2009  due  to  increased  costs  associated  with  an 
increase in credit and debit card transaction volumes during 2010. 
Other noninterest expense increased $79 million, or 14%, due to 
increases in loan and lease expense, marketing expense and other 
allocated shared service expenses.     

 Average  consumer  loans  decreased  $152  million,  or  one 
percent, and average commercial loans decreased $520 million, or 
10%. The decrease in average consumer loans was the result of a 
$311  million  decrease  in  home  equity  loans  due  to  a  decrease  in 
demand and tighter underwriting standards that limited allowable 
loan  to  value  ratios,  partially  offset  by  a  $254  million  increase  in 
residential mortgage loans due to management’s decision to retain 
certain  residential  mortgage  loans  in  portfolio  upon  origination. 
The  decrease  in  average  commercial  loans  was  due  to  lower 
customer demand for new originations, lower utilization rates on 
corporate lines and tighter underwriting standards applied to both 
new commercial loan originations and renewals.   

Average core deposits were flat compared to 2009 as runoff 
of  higher  priced  consumer  certificates  of  deposit,  included  in 
other  time  deposits,  was  replaced  with  growth  in  transaction 
accounts due to excess customer liquidity and low interest rates. 

Comparison of 2009 with 2008 
Net income decreased $308 million, or 49%, in 2009 compared to 
2008  driven  by  decreases  in  net  interest  income  and  service  fees 
combined  with  a  higher  provision  for  loan  and  lease  losses.  Net 
interest income decreased nine percent compared to 2008 due to a 
$27 million decline in the accretion of discounts on acquired loans 
and deposits combined with an increase in interest expense due to 
higher average balances in other time deposits.  

Net  charge-offs  as  a  percent  of  average  loan  and  leases 
increased to 317 bp in 2009, from 194 bp in 2008. Net charge-offs 
increased  compared  to  2008  as  the  segment  experienced  higher 
charge-offs on home equity lines and loans, commercial loans and 
credit  cards  reflecting  borrower  stress  and  a  decrease  in  home 
values primarily within the Bancorp’s footprint. 

Noninterest  income  was  relatively  flat  compared  to  2008  as 
decreases in deposit fees and retail service fees, included in other 
noninterest  income,  were  offset  by  an  increase  in  card  and 
processing revenue. 

Noninterest  expense  increased  $80  million,  or  six  percent, 
compared  to  2008  primarily  due  to  an  increase  in  FDIC  related 
expenses of $86 million as a result of a special assessment charged 
in 2009 coupled with an increase in assessment rates. 

Average loans and leases increased one percent compared to 
2008  as  a  three  percent  growth  in  consumer  loans  was  partially 
offset by a five percent decrease in commercial loans. In addition, 
credit  card  balances  grew  $211  million,  or  14%.  Average  core 
deposits were up eight percent compared to 2008 primarily due to 
growth in short term consumer certificates. 

    Fifth Third Bancorp    37 

 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

Consumer Lending 
Consumer  Lending  includes  the  Bancorp’s  mortgage,  home 
equity, automobile and other indirect lending activities. Mortgage 
and  home  equity  lending  activities  include  the  origination, 
retention  and  servicing  of  mortgage  and  home  equity  loans  or 
lines of credit, sales and securitizations of those loans or pools of 
loans or lines of credit and all associated hedging activities. Other 
indirect  lending  activities  include  loans  to  consumers  through 
mortgage  brokers  and  automobile  dealers.  The  following  table 
contains  selected  financial  data  for  the  Consumer  Lending 
segment. 

TABLE 16: CONSUMER LENDING 
For the years ended December 31  
($ in millions) 
Income Statement Data 
Net interest income  
Provision for loan and lease losses 
Noninterest income: 

Mortgage banking net revenue 
Other noninterest income  

Noninterest expense: 

Salaries, incentives and benefits 
Goodwill impairment 
Other noninterest expense 

Income (loss) before taxes 
Applicable income tax expense 

(benefit)  

Net income (loss) 
Average Balance Sheet Data 
Residential mortgage loans 
Home equity 
Automobile loans 
Consumer leases  

2010 

2009 

2008 

$418 
582 

619 
43 

200 
- 
359 
(61) 

(21) 
($40) 

$9,384 
851 
9,713 
384 

494 
574 

526 
101 

187 
- 
324 
36 

13 
$23 

481 
441 

184 
167 

137 
215 
268 
(229) 

(81) 
(148) 

10,650 
995 
8,024 
629 

10,698 
1,142 
7,984 
797 

Comparison of 2010 with 2009 
Consumer  Lending  reported  a  net  loss  of  $40  million  in  2010 
compared to net income of $23 million in 2009 due to a decrease 
in  net  interest  income  and  an  increase  in  noninterest  expense 
partially offset by an increase in noninterest income. Net interest 
income decreased $76 million, or 15%, from 2009 primarily due to 
a  decrease  in  yields  on  average  interest  earning  assets,  which 
includes the  impact of a $21 million decrease in the accretion  of 
discounts on loans associated with the acquisition of First Charter 
in 2008, partially offset by a decrease in funding costs during 2010.    

Provision  for  loan  and  lease  losses  increased  $8  million,  or 
one  percent,  from  2009.  Net  charge-offs  as  a  percent  of  average 
loans and leases decreased from 313 bp in 2009 to 309 bp in 2010. 
The increase in provision for loan and lease losses from the prior 
year  was  the  result  of  a  23%  increase  in  net  charge-offs  on 
residential mortgage loans primarily due to $123 million in charge-
offs  taken  on  $228  million  of  portfolio  loans  which  were  sold 
during the third quarter of 2010. Automobile loan net charge-offs 
decreased  $44  million  compared  to  2009  as  a  result  of  tighter 
underwriting  standards  implemented  in  2008,  maturation  of  the 
automobile portfolio and higher resale values on automobiles sold 
at  auction.  Home  equity  net  charge-offs  decreased  $24  million 
from  2009  due  to  run  off  of  brokered  home  equity  loans,  the 
origination of which were discontinued in 2007. 

Noninterest income increased $35 million, or six percent, as 
the result of an increase in mortgage banking net revenue partially 
offset  by  a  decrease  in  other  noninterest  income.  Mortgage 
banking  net  revenue  increased  $93  million,  or  18%,  from  2009 
primarily due to an $89 million increase in net servicing revenue. 
The increase in net servicing revenue was driven by a $56 million 
increase  in  net  valuation  adjustments  on  MSRs  and  MSR 
derivatives and a $24 million increase in servicing fees. Residential 
mortgage  loans  serviced  for  others  at  December  31,  2010  and 
2009  were  $54.2  billion  and  $48.6  billion,  respectively.  Other 

38    Fifth Third Bancorp     

noninterest income decreased $58 million, or 57%, primarily due 
to decreases in securities gains related to mortgage servicing rights 
hedging  activities  and  an  increase  in  bankcard  rewards  program 
costs recognized within fee income.   

Noninterest  expense  increased  $48  million,  or  nine  percent, 
due  to  increases  in  salaries,  incentives  and  benefits  and  other 
noninterest  expense.  Salaries,  incentives  and  benefits  increased 
$13  million,  or  seven  percent,  from  2009  due  to  the  continued 
in  2010.  Other 
high 
noninterest  expense  increased  $35  million,  or  11%,  from  2009 
primarily as a result of a $48 million increase in the representation 
and  warranty  reserve  partially  offset  by  a  $13 million  decrease  in 
loan and lease expense. 

levels  of  mortgage 

loan  originations 

Average  consumer  loans  were  flat  compared  to  2009  as  a 
$1.7 billion increase in automobile loans was offset by decreases in 
all  other  consumer  loan  and  lease  products.  Average  residential 
mortgage loans decreased $1.3 billion from 2009 due to a decrease 
in origination activity during the first half of 2010. Average home 
equity  loans  decreased  $144  million  from  2009  due  to  the 
previously mentioned run off of brokered home equity loans. The 
increase in automobile loans was due to a change in U.S. GAAP 
that required the Bancorp to consolidate certain automobile loans 
on  January  1,  2010  and  a  strategic  focus  to  increase  automobile 
lending  during  2010  through  consistent  and  competitive  pricing, 
enhanced  customer  service  with  our  dealership  network  and 
disciplined  sales  execution.  The  automobile  loans  consolidated 
due to the change in U.S. GAAP had an average balance of $920 
million  during  2010.  Average  consumer  leases  decreased  $245 
million  due  to  run  off  of  consumer 
leases  which  were 
discontinued in the fourth quarter of 2008. 

Comparison of 2009 with 2008 
Consumer  Lending  reported  net  income  of  $23  million  in  2009 
compared to a net loss of $148 million in 2008 primarily due to a 
goodwill  impairment  charge  of  $215  million  taken  in  2008.  In 
addition,  increases  in  net  interest  income  and  mortgage  banking 
net revenue in 2009 more than offset the growth in provision for 
loan and lease losses.  

Net  interest  income  increased  $13  million  in  2009  primarily 
due  to  a  decrease  in  funding  costs  driven  by  low  interest  rates 
throughout  2009  partially  offset  by  a  decrease  of  $17  million  on 
the  accretion  of  discounts  on  loans  and  deposits  associated  with 
the acquisition of First Charter in 2008. 

Mortgage banking net revenue increased $342 million due to 
an increase in residential mortgage originations from $11.2 billion 
in  2008  to  $20.7  billion  in  2009  due  to  lower  interest  rates  and 
government incentive programs offered to home buyers as well as 
higher  sales  margins  on  sold  loans.  The  decrease  in  other 
noninterest  income  to  $101  million  in  2009  is  attributable  to 
decreases  in  securities  gains  related  to  mortgage  servicing  rights 
hedging activities.   

The increase in salaries, incentives and benefits compared to 
2008 was driven by employee costs that were necessary to manage 
the increase in residential mortgage originations. The $56 million 
increase  in  other  noninterest  expense  compared  to  2008  is 
attributed  to  a  $20  million  increase  in  loan  processing  costs  as  a 
result of increased mortgage originations and $36 million in other 
credit  related  expenses  and  an  increase  in  FDIC  insurance 
expenses. 

Average  residential  mortgage  loans  and  average  automobile 
loans  remained  relatively  flat  compared  to  2008.  Net  charge-offs 
as a percent of average loan and leases increased from 223 bp in 
2008 to 313 bp in 2009. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

for 

Investment Advisors 
investment 
Investment  Advisors  provides  a  full  range  of 
alternatives 
individuals,  companies  and  not-for-profit 
organizations.  Investment  Advisors  is  made  up  of  four  main 
businesses:  FTS,  an  indirect  wholly-owned  subsidiary  of  the 
Bancorp;  FTAM,  an  indirect  wholly-owned  subsidiary  of  the 
Bancorp;  Fifth  Third  Private  Bank;  and  Fifth  Third  Institutional 
Services.  FTS  offers  full  service  retail  brokerage  services  to 
individual  clients  and  broker  dealer  services  to  the  institutional 
marketplace.  Fifth  Third  Asset  Management,  Inc.  provides  asset 
management  services  and  also  advises  the  Bancorp’s  proprietary 
family of mutual funds. Fifth Third Private Banking offers holistic 
strategies  to  affluent  clients 
investing, 
insurance and wealth protection. Fifth Third Institutional Services 
provide  advisory  services  for  institutional  clients  including  states 
and municipalities. The following table contains selected financial 
data for the Investment Advisors segment. 

in  wealth  planning, 

TABLE 17: INVESTMENT ADVISORS 
For the years ended December 31  
($ in millions) 
Income Statement Data 
Net interest income  
Provision for loan and lease losses 
Noninterest income: 

Investment advisory revenue 
Other noninterest income  

Noninterest expense: 

Salaries, incentives and benefits 
Other noninterest expense 

Income before taxes 
Applicable income tax expense 
Net income 
Average Balance Sheet Data 
Loans and leases 
Core deposits 

2010 

2009

2008

$138 
44 

346 
10 

156 
249 
45 
16 
$29 

157
57

315
21

140
214
82
29
$53

191
49

354
32

159
217
152
54
98

$2,574 
       5,897 

3,112
     4,939 

3,527
   4,666

Comparison of 2010 with 2009 
Net income decreased $24 million, or 45%, compared to 2009 as a 
decrease  in  net  interest  income  and  an  increase  in  noninterest 
expense  were  partially  offset  by  a  decrease  in  provision  for  loan 
and  lease  losses  and  an  increase  in  investment  advisory  revenue. 
Net  interest  income  decreased  $19  million,  or  12%,  from  2009 
due to a decrease in average loans and leases partially offset by an 
increase in the yield on interest earning assets.   

Provision for loan and lease losses decreased $13 million, or 
23%,  from  2009.  Net  charge-offs  as  a  percent  of  average  loans 
and  leases  decreased  from  183  bp  in  2009  to  171  bp  in  2010 
reflecting  moderation  of  general  economic  conditions  during 
2010. 

Noninterest  income  increased  $20  million,  or  six  percent, 
compared  to  2009  due  to  an  increase  in  investment  advisory 
revenue partially offset by a decrease in other noninterest income. 
Investment  advisory  revenue  increased  $31  million,  or  10%, 

compared  to  2009  due  to  increases  in  securities  and  broker 
income,  private  client  service  income  and  institutional  income. 
Securities and broker income increased $18 million, or 17%, from 
2009 due to continued expansion of the sales force and effective 
sales  management,  resulting  in  strong  net  asset  and  account 
growth.  Private  client  service  income  increased  $11  million,  or 
eight  percent,  and  institutional  income  increased  $5  million,  or 
seven percent, from 2009 due to increases in the market value of 
managed  assets  and  an  increase  in  transaction  activity.  Assets 
under  care  increased  from  $182  billion  at  December  31,  2009  to 
$266 billion at December 31, 2010 and managed assets increased 
from $24 billion at December 31, 2009 to $25 billion at December 
31, 2010. 

Noninterest  expense 

increased  $51  million,  or  14%, 
compared  to  2009  due  to  an  increase  in  salaries,  incentives  and 
benefits  and  other  noninterest  expense.  Salaries,  incentives  and 
benefits  increased  $16  million,  or  11%,  primarily  due  to  the 
expansion  of  the  sales  force  and  compensation  related  to 
improved  performance  in  investment  advisory  revenue  related 
fees.  Other  noninterest  expense  increased  $35  million,  or  16%, 
primarily  due  to  an  increase  in  expenses  associated  with  the 
revenue  sharing  agreement  between  Investment  Advisors  and 
Branch Banking.     

Average  loans  and  leases  decreased  $538  million,  or  17%, 
from 2009 primarily due to a $418 million decrease in commercial 
loans  as  a  result  of  a  decrease  in  demand  and  decrease  in  line 
utilization  rates  among  the  Bancorp’s  high  net  worth  customers 
due  to  excess  liquidity.  Average  core  deposits  increased  $958 
million,  or  19%,  compared  to  2009  primarily  due  to  growth  in 
interest checking and foreign deposits as customers have opted to 
maintain  excess  funds  in  liquid  transaction  accounts  as  rates 
remained near historic lows. 

Comparison of 2009 with 2008 
Net income decreased $45 million in 2009, or 46%, compared to 
2008 as decreases in net interest income and investment advisory 
revenue  were  only  partially  offset  by  lower  salaries  and  benefit 
expenses. 

Noninterest income decreased $50 million in 2009 compared 
to  2008,  as  investment  advisory  revenue  decreased  $39  million, 
with  private  client  services  income  declining  $14  million  and 
institutional  income  declining  $13  million,  driven  by  lower  asset 
values on assets managed compared to 2008. Also included within 
investment  advisory  revenue  is  securities  and  brokerage  income, 
which  declined  $10  million,  or  nine  percent,  compared  to  2008, 
reflecting  a  decline  in  transaction-based  revenue  as  well  as  the 
continued  shift  in  assets  from  equity  products  to  lower  yielding 
money  market  funds  due  to  market  volatility  through  much  of 
2009. 

    Fifth Third Bancorp    39 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

General Corporate and Other 
General Corporate and Other includes the unallocated portion of 
the  investment  securities  portfolio,  securities  gains  and  losses, 
certain  non-core  deposit  funding,  unassigned  equity,  provision 
expense in excess of net charge-offs or income from the reduction 
of  ALLL,  the  payment  of  preferred  stock  dividends,  historical 
financial  information  for  the  merchant  acquiring  and  financial 
institutions  processing  businesses  and  certain  support  activities 
and other items not attributed to the business segments. 

Comparison of 2010 with 2009 
The results for 2010 were impacted by $789 million in income due 
to a reduction in the ALLL during 2010 compared to $967 million 
of provision expense recorded in excess of net charge-offs during 
2009. The decrease in provision expense was due to a decrease in 
nonperforming assets and improvement in credit trends as general 
economic  conditions  began  to  show  signs  of  moderation.  The 
2010  results  were  also  impacted  by  $152  million  of  noninterest 
income  recognized  from  the  settlement  of  litigation  associated 
with  one  of  the  Bancorp’s  BOLI  policies  and  $25  million  of 
noninterest  expense  from  related  legal  fees  associated  with  the 
settlement. The results for 2009 were primarily impacted by a $1.8 
billion  pre-tax  gain  ($1.1  billion  after  tax)  resulting  from  the 
Processing  Business  Sale  in  the  second  quarter  of  2009.  Results 
for  2009  also  included  a  $244  million  gain  on  the  sale  of  the 
Bancorp’s Visa Inc., Class B shares and a $73 million benefit from 
the reversal of the Visa litigation reserve, an $18 million benefit in 
income  due  to  mark-to-market  adjustments  on 
noninterest 
warrants  and  put  options  related  to  the  Processing  Business  Sale 

and a $106 million tax benefit as a result of the Bancorp’s decision 
to  surrender  one  of  its  BOLI  policies.  These  benefits  were 
partially  offset  by  a  $54  million  BOLI  charge  reflecting  reserves 
recorded in the connection with the intent to surrender the policy. 
Additionally,  the  Bancorp  recorded  dividends  on  preferred  stock 
of  $226  million  during  2009  compared  to  $250  million  during 
2010. 

Comparison of 2009 with 2008 
The  results  for  2009  were  primarily  impacted  by  the  previously 
mentioned  Processing  Business  Sale,  gain  on  the  sale  of  the 
Bancorp’s Visa Inc., Class B shares and benefit from the reversal 
of  the  Visa  litigation  reserve,  mark-to-market  adjustments  on 
warrants and put options related to the Processing Business Sale, 
and  the  tax  benefit  as  a  result  of  the  Bancorp’s  decision  to 
surrender  one  of  its  BOLI  policies,  partially  offset  by  charges 
reflecting  reserves  recorded  in  the  connection  with  the  intent  to 
surrender the policy. The results for 2008 were impacted by $273 
million in income related to the redemption of a portion of Fifth 
Third’s ownership interest in Visa, $99 million in net reductions to 
noninterest  expense  to  reflect  the  reversal  of  a  portion  of  the 
litigation reserve related to the Bancorp’s indemnification of Visa, 
$229  million  after-tax  impact  of  charges  relating  to  certain 
leveraged leases, and $215 million in charges related to reduction 
in the cash surrender value of one of the Bancorp’s BOLI policies. 
Provision  expense  in  excess  of  net  charge-offs  decreased  from 
$1.9  billion  in  2008  to  $967  million  in  2009.  Dividends  on 
preferred stock increased from $67 million in 2008 to $226 million 
in 2009. 

40    Fifth Third Bancorp     

 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

FOURTH QUARTER REVIEW 
The  Bancorp’s  2010  fourth  quarter  net  income  available  to 
common  shareholders  was  $270  million,  or  $0.33  per  diluted 
share, compared to net income available to common shareholders 
of $175 million, or $0.22 per diluted share, for the third quarter of 
2010  and  a  net  loss  available  to  common  shareholders  of  $160 
million, or $0.20 per diluted share, for the fourth quarter of 2009. 
Fourth quarter 2010 earnings included the impact of a $17 million 
charge related to the early extinguishment of $1.0 billion in FHLB 
borrowings  as  well  as  $21  million  in  net  investment  securities 
gains. Third quarter 2010 results included a $127 million benefit, 
net of expenses, from the settlement of litigation associated with 
one of the Bancorp’s BOLI policies. Fourth quarter 2009 earnings 
were  impacted  by  the  benefit  of  a  $20  million  pre-tax,  mark-to-
market adjustment on warrants related to the Processing Business 
Sale, offset by a $22 million pre-tax litigation reserve for litigation 
associated  with  a  bank  card  association  membership.  Provision 
expense  was  $166  million  in  the  fourth  quarter  of  2010,  down 
from $457 million in the third quarter of 2010 and $776 million in 
the  fourth  quarter  of  2009.  Both  the  sequential  decrease  and  the 
decline  from  the  fourth  quarter  of  2009  reflect  improved  credit 
trends,  as  evidenced  by  a  decrease  in  net  charge-offs  and 
improvements in nonperforming assets and delinquent loans. The 
allowance to loan and lease ratio was 3.88% as of December 31, 
2010, compared to 4.20% as of September 30, 2010 and 4.88% as 
of December 31, 2009.  

Fourth  quarter  2010  net  interest  income  of  $919  million 
increased $3 million from the third quarter of 2010 and increased 
$37 million from the same period a year ago. Net interest income 
was affected by the loan and deposit discount accretion related to 
the  acquisition  of  First  Charter  in  the  second  quarter  of  2008, 
which resulted in increases to net interest income of $15 million in 
the fourth quarter 2010, $14 million in the third quarter 2010 and 
$23  million  in  the  fourth  quarter  of  2009.  Excluding  these 
benefits,  net  interest  income  increased  $2  million  from  the  third 
quarter of 2010 and increased $45 million from the fourth quarter 
of 2009. The increase from the fourth quarter of 2009 was driven 
by a 20 bp increase in the net interest margin, largely the result of 
a mix shift from higher cost term deposits to lower cost  deposit 
products throughout 2010.  

Noninterest income decreased $171 million compared to the 
third  quarter  of  2010  and  increased  $5  million  compared  to  the 
fourth  quarter  of  2009.  The  sequential  decline  was  driven  by  a 
$152  million  benefit  from  the  settlement  of  litigation  related  to 
one of the Bancorp’s BOLI policies in the third quarter of 2010, 
as  well  as  a  36%  decrease  in  mortgage  banking  net  revenue, 
partially  offset  by  an  increase  in  corporate  banking  revenue. 
Compared  to  the  fourth  quarter  of  2009,  increases  in  corporate 
banking  revenue,  mortgage  banking  net  revenue,  investment 
advisory  revenue  and  card  and  processing  revenue  were  largely 
offset  by  a  decrease  in  service  charges  on  deposits  and  a  $28 
million decline in TSA revenue related to the Processing Business 
Sale. The fourth quarter of 2010 included a benefit of $3 million 
in  mark-to-market  adjustments  on  warrants  and  put  options 
related to the Processing Business Sale, compared to a negative $5 
million adjustment in the third quarter of 2010 and a $20 million 
benefit in the fourth quarter of 2009.  

Mortgage banking net revenue was $149 million in the fourth 
quarter of 2010, compared to $232 million in the third quarter of 
2010  and  $132  million  in  the  fourth  quarter  of  2009.  Fourth 
quarter originations were $7.4 billion, compared to $5.6 billion in 
the previous quarter and $4.8 billion in the same quarter last year. 
These originations resulted in gains on mortgage loan sales activity 
of $158 million in the fourth quarter of 2010, compared to $173 
million in the third quarter of 2010 and $97 million in the fourth 
quarter  of  2009.  Gain  on  sale  margins  declined  compared  to 
record  levels  in  the  third  quarter  of  2010  due  to  rising  mortgage 

interest  rates  in  the  fourth  quarter  of  2010  but  increased 
compared to the fourth quarter of 2009 due to declining mortgage 
interest  rates  in  the  fourth  quarter  of  2010  compared  with  the 
fourth  quarter  of  2009.  Also  impacting  mortgage  banking  net 
revenue  was  net  valuation  adjustments  on  MSRs  and  MSR 
derivatives. In the fourth quarter of 2010, losses on the Bancorp’s 
free-standing  MSR  derivatives  exceeded  impairment  reversal 
recorded  against  the  hedged  MSRs.  By  comparison,  in  both  the 
third quarter of 2010 and the fourth quarter of 2009, gains on the 
MSR  derivatives  exceeded  impairment  losses  recognized  against 
the hedged MSRs. These factors led to a net loss of $20 million on 
the  net  valuation  adjustments  on  MSRs  in  the  fourth  quarter  of 
2010, compared to net gains of $46 million and $9 million in the 
third quarter of 2010 and the fourth quarter of 2009, respectively. 
A net gain on non-qualifying hedges on mortgage servicing rights 
of  $14  million  in  the  fourth  quarter  of  2010  was  included  in 
noninterest 
income  within  the  Consolidated  Statements  of 
Income, but shown separate from mortgage banking net revenue. 
Net gains on non-qualifying hedges on mortgage servicing rights 
were immaterial in both the third quarter of 2010 and the fourth 
quarter of 2009. 

Service charges on deposits of  $140 million decreased three 
percent  sequentially  and  decreased  12%  compared  to  the  fourth 
quarter of 2009. Retail service charges declined nine percent from 
the third quarter of 2010 and 26% from a year ago, largely driven 
by  the  impact  of  Regulation  E.  Commercial  service  charges 
increased  three  percent  sequentially  and  two  percent  from  the 
same  quarter  last  year  due  to  an  increase  in  fees  for  treasury 
management services. 

Corporate  banking  revenue  of  $103  million  increased  $17 
million,  or  21%,  from  the  previous  quarter  and  increased  $14 
million, or 16%, from the fourth quarter of 2009. The sequential 
increase  was  driven  primarily  by  higher  loan  syndication  fee 
revenue and lease remarketing fees, as well as growth in business 
lending fees and foreign exchange revenue due primarily to higher 
loan volumes. Compared to the fourth quarter of 2009, increased 
loan  syndication  and  lease  remarketing  fees,  as  well  as  revenue 
from interest rate derivative sales and business lending fees, more 
than offset a decline in institutional sales.  

Investment  advisory  revenue  of  $93  million  increased  four 
percent sequentially and eight percent from the fourth quarter of 
2009.  The  sequential  growth  was  driven  by  higher  private  client 
service revenue, institutional trust revenue and brokerage fees due 
to market value increases and improved sales production resulting 
in  improved  net  asset  and  account  growth.  Including  the 
previously  mentioned  impacts,  the  increase  from  the  fourth 
quarter  of  2009  also  reflected  an  overall  increase  in  equity  and 
bond market values. 

Card  and  processing  revenue  of  $81  million  increased  five 
percent  compared  to  the  third  quarter  of  2010  and  increased 
seven  percent  from  the  fourth  quarter  of  2009.  Both  increases 
were driven by higher transaction volumes. 

The net gain on investment securities was $21 million in the 
fourth quarter of 2010 compared to a net gain of $4 million in the 
third  quarter  of  2010  and  a  net  gain  of  $2  million  in  the  fourth 
quarter of 2009.  

Noninterest  expense  of  $987  million  increased  $8  million 
sequentially and increased $20 million from the fourth quarter of 
2009.  Fourth  quarter  2010  results  included  $17  million  of 
expenses related to the early termination of $1.0 billion in FHLB 
borrowings as well as $11 million of expenses related to the TSA. 
Third quarter 2010 results included $25 million in legal expenses 
associated with the settlement of litigation associated with one of 
the Bancorp’s BOLI policies and $13 million of expenses related 
to  the  TSA,  while  fourth  quarter  2009  included  a  $22  million 
reserve  established  for  litigation  associated  with  bank  card 

   Fifth Third Bancorp    41 

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

memberships  and  $39  million  of  expenses  related  to  the  TSA. 
Excluding these items, noninterest expense increased $16 million 
sequentially  and  $25  million  from  the  fourth  quarter  of  2009 
driven  by  higher  compensation  expense  due  to  sales  force 
lower  credit-related  expenses. 
expansion,  partially  offset  by 
Expenses incurred related to problem assets totaled $53 million in 
the fourth quarter of 2010, compared to $67 million in the third 
quarter of 2010 and $73 million in the fourth quarter of 2009.  

Net charge-offs totaled $356 million in the fourth quarter of 
2010, compared to $956 million in the third quarter of 2010 and 
$708 million in the fourth quarter of 2009. Third quarter 2010 net 
charge-offs included $510 million related to the sale or transfer of 
loans  to  held-for-sale.  Excluding  these  losses,  net  charge-offs 
declined $90 million from the third quarter of 2010. The decreases 
in  net  charge-offs  from  both  periods  reflects  continued 
improvement in the credit quality of portfolio loans. Commercial 
net  charge-offs  were  $173  million  in  the  fourth  quarter  of  2010, 
compared  to  $627  million  in  the  third  quarter  of  2010  and  $468 
million  in  the  fourth  quarter  of  2009.  Third  quarter  2010  net 
charge-offs include $387 million from the transfer of commercial 
loans  to  held-for-sale.  Excluding  these  losses,  commercial  net 
charge-offs  declined  $67  million  from  the  third  quarter  of  2010. 
Consumer net charge-offs were $183 million in the fourth quarter 
of  2010,  compared  to  $329  million  in  the  third  quarter  of  2010 
and $240 million in the fourth quarter of 2009. Third quarter 2010 
net charge-offs include $123 million in net charge-offs on the sale 
of  portfolio  residential  mortgage  loans  during  the  quarter. 
Excluding  these  losses,  consumer  net  charge-offs  decreased  $23 
million from the third quarter of 2010. The provision for loan and 
lease  losses  totaled  $166  million  in  the  fourth  quarter  of  2010 
compared  to  $457  million  in  the  third  quarter  of  2010  and  $776 
million  in  the  fourth  quarter  of  2009.  The  decrease  from  each 
quarter was primarily due to a decline in delinquent loans and net 
charge-offs.  

COMPARISON OF THE YEAR ENDED 2009 WITH 2008 
Net income available to common shareholders for the year ended 
2009 was $511 million, or $0.67 per diluted share, compared to a 
net loss available to common shareholders of $2.2 billion, or $3.91 
per  diluted  share,  in  2008.  Overall,  a  $1.8  billion  pre-tax  gain  on 
the  Processing  Business  Sale  and  $244  million  of  noninterest 
income on the sale of the Bancorp’s Visa, Inc. Class B shares as 
well  as  an  increase  in  mortgage  banking  net  revenue  and  a 
decrease in the provision for loan and lease losses of $1.0 billion 
compared to 2008, were partially offset by decreases in net interest 
income and card and processing revenue. In addition, the Bancorp 
recorded  a  $965  million  goodwill  impairment  charge  in  2008. 
While 
to  be  affected  by  rising 
unemployment  rates,  weakened  housing  markets,  particularly  in 
the  upper  Midwest  and  Florida,  and  a  challenging  credit 
environment, credit trends began to show signs of stabilization in 
late  2009,  which  led  to  the  decrease  in  provision  expense.  The 
2008 goodwill impairment charge reflected a decline in estimated 
fair values of two of the Bancorp’s business reporting units below 
their  carrying  values  and  the  determination  that  the  implied  fair 
values of the reporting units were less than their carrying values. 

the  Bancorp  continued 

Net  interest  income  decreased  five  percent  compared  to 
2008. This was primarily due to a 21 bp decline in the net interest 
rate spread, as well as a decrease in the benefit from the accretion 
of  purchase  accounting  adjustments  related 
the  2008 
acquisition  of  First  Charter,  which  added  $136  million  to  net 
interest  income  in  2009  compared  to  $358  million  in  2008.  Net 
interest margin decreased to 3.32% in 2009 from 3.54% in 2008.  

to 

Noninterest  income  increased  62%  compared  to  2008.  This 
was driven primarily by the Processing Business Sale in the second 
quarter of 2009, which resulted in a pre-tax gain of $1.8 billion, as 
well  as  a  $244  million  gain  related  to  the  sale  of  the  Bancorp’s 
Visa, Inc. Class B shares. Mortgage banking net revenue increased 
$354  million  as  a  result  of  strong  growth  in  originations,  which 
were  up  89%  to  $21.7  billion  in  2009.  Card  and  processing 
revenue decreased 33% compared to 2008 due to the Processing 
Business  Sale  in  the  second  quarter  of  2009.  Corporate  banking 
revenue decreased 10% largely due to a lower volume of interest 
rate derivatives sales and foreign exchange revenue, partially offset 
by growth in institutional sales and business lending fees. 

Noninterest  expense  decreased  $738  million,  or  16% 
compared  to  2008.  Noninterest  expense  in  2008  included  the 
previously  mentioned  goodwill 
impairment  charge  of  $965 
million. Excluding this charge, noninterest expense increased $227 
million  due  primarily  to  an  increase  of  $196  million  of  FDIC 
insurance  and  other  taxes  as  the  result  of  an  increase  in  deposit 
insurance and participation in the TLGP, as well as increased loan 
related  expenses  from  higher  mortgage  origination  volume  and 
expenses incurred from the management of problem assets.  

In  2009,  net  charge-offs  as  a  percent  of  average  loans  and 
leases remained relatively steady at 320 bp, compared to 323 bp in 
2008.  This  was  impacted  by  a  decrease  of  $446  million  in 
commercial loan net charge-offs due primarily  to net charge-offs 
of $800 million on $1.3 billion on loans moved to held-for-sale or 
sold  in  the  fourth  quarter  of  2008.  These  actions  were  taken  to 
address areas of the loan portfolio exhibiting the most significant 
credit  deterioration.  In  addition,  residential  mortgage  net  charge-
offs increased to $357 million in 2009, compared to $243 million 
in 2008, reflecting increased foreclosure rates in the Bancorp’s key 
lending markets. At December 31, 2009, nonperforming assets as 
a  percent  of  loans  and  leases  increased  to  4.22%  from  2.38%  at 
December 31, 2008. The Bancorp increased its allowance for loan 
and lease losses as percent of loans and leases from 3.31% as of 
December 31, 2008 to 4.88% as of December 31, 2009.  

The  Bancorp  took  a  number  of  actions  to  strengthen  its 
capital position in 2009. On June 4, 2009, the Bancorp completed 
an  at-the-market  offering  resulting  in  the  sale  of  $1  billion  of  its 
common shares at an average share price of $6.33. In addition, on 
June 17, 2009, the Bancorp completed its offer to exchange shares 
of  its  common  stock  and  cash  for  shares  of  its  Series  G 
convertible  preferred  stock.  As  a  result,  the  Bancorp  recognized 
an  increase  in  net  income  available  to  common  shareholders  of 
$35  million  based  upon  the  difference  in  carrying  value  of  the 
Series G preferred shares and the fair value of the common shares 
and  cash  issued.  See  the  Capital  Management  section  of  MD&A 
for further information on the Bancorp’s capital transactions. 

42    Fifth Third Bancorp     

 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

BALANCE SHEET ANALYSIS 
Loans and Leases 
The Bancorp classifies its loans and leases based upon the primary 
purpose of the loan. Table 18 summarizes end of period loans and 
leases,  including  loans  held  for  sale,  and  Table  19  summarizes 
average total loans and leases, including loans held for sale.   

At December 31, 2010, total loans and leases, including loans 
held for sale, increased $861 million, or one percent, compared to 
December  31,  2009.  The  increase  consisted  of  a  $2.1  billion 
increase  in  consumer  loans  partially  offset  by  a  $1.3  billion 
decrease in commercial loans. In accordance with a change in U.S. 
GAAP,  on  January  1,  2010  the  Bancorp  consolidated  certain 
commercial and industrial, automobile and home equity loans with 
remaining outstanding balances of $372 million, $648 million and 
$241  million,  respectively,  at  December  31,  2010.  Excluding  the 
impact of this change in U.S. GAAP, total loans and leases were 
relatively  flat  compared  to  December  31,  2009.  For  further 
discussion  on  this  change  in  U.S.  GAAP,  refer  to  Note  1  of  the 
Notes to Consolidated Financial Statements. 

in  commercial  construction 

Total commercial loans  and leases decreased $1.3 billion, or 
three  percent,  compared  to  December  31,  2009  primarily  as  the 
loans  and 
result  of  decreases 
commercial  mortgage  loans,  partially  offset  by  an  increase  in 
commercial  and  industrial  loans.  Commercial  construction  loans 
decreased $1.8 billion, or 45%, from December 31, 2009 primarily 
due  to  management’s  strategy  to  suspend  new  lending  on 
commercial non-owner occupied real estate beginning in 2008 and 
the  outflow  of  completed  construction  projects  that  were 
transitioned to commercial mortgage loans. Despite the transition 
of  commercial  construction  loans,  commercial  mortgage  loans 
decreased $944 million, or eight percent, from December 31, 2009 
due  to  tighter  underwriting  standards  on  commercial  real  estate 
loans  in  an  overall  effort  to  limit  exposure  to  commercial  real 
estate.  Commercial  and  industrial  loans  increased  $1.6  billion,  or 
six  percent,  compared  to  December  31,  2009  as  a  result  of  the 
previously  mentioned  change  in  U.S.  GAAP  and  an  increase  in 
new  loan  originations  activity,  primarily  due  to  an  increase  in 
customer  demand  with  continued  growth  in  the  manufacturing 
and healthcare industries. This increase was partially offset by an 
$856  million  decrease  in  loans  originally  issued  to  FTPS  in 
conjunction  with  the  Processing  Business  Sale;  FTPS  refinanced 
the  original  $1.25  billion  in  loans  into  a  larger  syndicated  loan 
structure in connection with an acquisition.  

Total consumer loans and leases increased $2.1 billion, or six 
percent, from December 31, 2009. This increase was primarily the 
result  of  increases  in  automobile  loans  and  residential  mortgage 
loans,  partially  offset  by  a  decrease  in  home  equity  loans. 
Automobile  loans  increased  $2.0  billion,  or  22%,  compared  to 
December  31,  2009  primarily  as  a  result  of  the  previously 

mentioned impact on automobile loans due to the change in U.S. 
GAAP and a strategic focus to increase automobile lending during 
2010  through  consistent  and  competitive  pricing,  enhanced 
customer service with our dealership network and disciplined sales 
execution.  Residential  mortgage  loans  increased  $1.0  billion,  or 
10%,  from  December  31,  2009  as  a  result  of  a  51%  increase  in 
origination activity for the fourth quarter of 2010 compared to the 
fourth  quarter  of  2009  and  management’s  decision  in  the  third 
quarter  of  2010  to  retain  certain  mortgage  loans  primarily 
originated  through  the  Bancorp’s  retail  branches.  Home  equity 
loans decreased $660 million, or five percent, from December 31, 
2009 as tighter underwriting standards and a decrease in customer 
demand were partially offset by the previously mentioned impact 
on  home  equity  loans  due  to  the  change  in  U.S.  GAAP.  Credit 
card loans decreased $94 million, or five percent, as a result of a 
decrease  in  new  account  origination  activity  throughout  2010. 
Other  consumer  loans  and  leases,  primarily  made  up  of  student 
loans designated as held for sale and automobile leases, decreased 
$110 million, or 14%, due to a decline in new originations driven 
by tighter underwriting standards.   

Average  commercial  loans  and  leases  decreased  $3.9  billion, 
or  eight  percent,  compared  to  2009.  The  decrease  in  average 
commercial loans consisted of a decrease of $1.6 billion, or 34%, 
in  average  commercial  construction  loans,  $1.2  billion,  or  four 
percent,  in  average  commercial  and  industrial  loans  and  $926 
million, or seven percent, in average commercial mortgage loans. 
These  decreases  were  driven  by  lower  customer  line  utilization 
rates,  lower  demand  for  new  loans  and  tighter  underwriting 
standards on commercial real estate loans to manage risk, partially 
offset  by  the  impact  of  the  previously  discussed  change  in  U.S. 
GAAP.  Commercial  and  industrial  loans  experienced  an  increase 
in origination activity primarily during the fourth quarter of 2010 
which  led  to  a  higher  period  end  balance  at  December  31,  2010 
compared to December 31, 2009 

Average  consumer  loans  and  leases  were  relatively  flat 
compared  to  2009.  An  increase  in  average  automobile  loans  of 
$1.6 billion, or 18%, was offset by decreases in average residential 
mortgage loans of $1.0 billion, or nine percent, and average home 
equity  loans  of  $538  million,  or  four  percent.  The  impact  of  the 
previously  mentioned  consolidation  of  automobile  and  home 
equity loans was largely offset by a decrease in customer demand 
and 
standards.  Residential  mortgage 
originations in 2009 were higher than in 2010 resulting in a lower 
annual  average;  however  volume  of  new  originations  during  the 
fourth  quarter  of  2010  were  greater  than  the  fourth  quarter  of 
2009  resulting  in  a  higher  period  end  balance  at  December  31, 
2010 compared to December 31, 2009. 

tighter  underwriting 

TABLE 18: COMPONENTS OF TOTAL LOANS AND LEASES (INCLUDES HELD FOR SALE) 
As of December 31 ($ in millions) 
Commercial: 

2009

2010

Commercial and industrial loans 
Commercial mortgage 
Commercial construction 
Commercial leases 

       Subtotal – commercial 
Consumer: 

Residential mortgage loans 
Home equity 
Automobile loans 
Credit card 
Other consumer loans and leases 

       Subtotal – consumer 
Total loans and leases 
Total loans and leases (excludes held for sale) 

$27,275
10,992
2,111
3,378
43,756

10,857
11,513
10,983
1,896
702
35,951
$79,707
$77,491

25,687
11,936
3,871
3,535
45,029

9,846
12,174
8,995
1,990
812
33,817
78,846
76,779

2008 

29,220 
12,731 
5,335 
3,666 
50,952 

10,292 
12,752 
8,594 
1,811 
1,194 
34,643 
85,595 
84,143 

2007

26,079
11,967
5,561
3,737
47,344

11,433
11,874
11,183
1,591
1,157
37,238
84,582
80,253

2006

20,831
10,405
6,168
3,841
41,245

9,905
12,154
10,028
1,004
1,167
34,258
75,503
74,353

Fifth Third Bancorp    43   

 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

TABLE 19: COMPONENTS OF AVERAGE TOTAL LOANS AND LEASES (INCLUDES HELD FOR SALE) 
As of December 31 ($ in millions) 
2008 
Commercial: 

2009

2010

Commercial and industrial loans 
Commercial mortgage 
Commercial construction 
Commercial leases 

       Subtotal – commercial 
Consumer: 

Residential mortgage loans 
Home equity 
Automobile loans 
Credit card 
Other consumer loans and leases 

       Subtotal – consumer 
Total average loans and leases  
Total average portfolio loans and leases (excludes held for sale) 

Investment Securities 
The  Bancorp  uses  investment  securities  as  a  means  of  managing 
interest  rate  risk,  providing  liquidity  support  and  providing 
collateral  for  pledging  purposes.  As  of  December  31,  2010,  total 
investment securities were $16.1 billion compared to $18.9 billion 
at December 31, 2009. See Note 1 of the Notes to Consolidated 
Financial  Statements  for  the  Bancorp’s  methodology  for  both 
classifying  investment  securities  and  management’s  evaluation  of 
securities in an unrealized loss position for OTTI.  

At  December  31,  2010,  the  Bancorp’s  investment  portfolio 
primarily  consisted  of  AAA-rated  agency  mortgage-backed 
securities.  In  2010,  the  Bancorp  recognized  $3  million  of  OTTI 
on  its  investment  securities  portfolio.  During  the  year  ended 
December  31,  2009,  OTTI  was  immaterial  to  the  Consolidated 
Financial  Statements.  In  2008,  the  Bancorp  recognized  OTTI 
charges  of  $67  million  on  FHLMC  and  FNMA  preferred  stock 
and  $37  million  on  certain  trust  preferred  securities.  Upon  a 
change  in  U.S.  GAAP  in  2009,  the  Bancorp  concluded  that  the 
OTTI charges on these trust preferred securities were due to non-
credit related factors and therefore, recognized an increase of $37 
million to the investment balance and related unrealized losses.  

The Bancorp did not hold asset-backed securities backed by 
subprime mortgage loans in its investment portfolio as of, or for 
the years ended December 31, 2010 and 2009. Additionally, there 
was  approximately  $137  million  of  securities  classified  as  below 
investment  grade  as  of  December  31,  2010,  compared  to  $178 
million as of December 31, 2009. 

As of December 31, 2010, available-for-sale securities on an 
amortized  cost  basis  decreased  $3.0  billion  from  December  31, 
2009.  The  decrease  included  the  impact  of  a  change  in  U.S. 
GAAP  that  required  the  Bancorp  to  consolidate  certain  VIEs, 
resulting  in  the  elimination  of  $805  million  in  commercial  paper 
and $236 million of residual interests classified as available-for-sale 

TABLE 20: COMPONENTS OF INVESTMENT SECURITIES 
As of December 31 ($ in millions) 
Available-for-sale and other: (amortized cost basis) 

U.S. Treasury and Government agencies 
U.S. Government sponsored agencies 
Obligations of states and political subdivisions 
Agency mortgage-backed securities 
Other bonds, notes and debentures 

    Other securities 
Total available-for-sale and other  
Held-to-maturity (amortized cost basis): 

Obligations of states and political subdivisions 
Other bonds, notes and debentures 

Total held-to-maturity 
Trading (fair value): 

Variable rate demand notes 
Other securities 

Total trading  

44 

Fifth Third Bancorp 

$26,334
11,585
3,066
3,343
44,328

9,868
11,996
10,427
1,870
743
34,904
$79,232
$77,045

27,556
12,511
4,638
3,543
48,248

10,886
12,534
8,807
1,907
1,009
35,143
83,391
80,681

28,426 
12,776 
5,846 
3,680 
50,728 

10,993 
12,269 
8,925 
1,708 
1,212 
35,107 
85,835 
83,895 

2007

22,351
11,078
5,661
3,683
42,773

10,489
11,887
10,704
1,276
1,219
35,575
78,348
76,033

2006

20,504
9,797
6,015
3,730
40,046

9,574
12,070
9,570
838
1,395
33,447
73,493
72,447

securities on January 1, 2010. Further impacting the available-for-
sale  securities  were  approximately  $1.1  billion  in  sales  and 
paydowns on agency mortgage-backed securities, primarily related 
to the FNMA and FHLMC delinquent loan buy-back programs in 
the  second  quarter  of  2010,  and  management’s  decision  not  to 
fully  reinvest  cash  flows  in  securities  due  to  the  low  market  rate 
environment.  In  addition,  sales  of  $579  million  of  FNMA  and 
FHLMC  agency  debentures,  $151  million  of  commercial 
mortgage-backed  securities  and  commercial  mortgage  obligations 
and  $103  million  of  trust  preferred  securities  as  well  as  $150 
million in paydowns on other asset-backed securities further drove 
the decline from December 31, 2009. 

At December 31, 2010, available-for-sale securities decreased 
to 15% of interest-earning assets, compared to 18% at December 
31, 2009. This was due to a 17% decrease in the available-for-sale 
portfolio  as  discussed  above,  partially  offset  by  the  impact  of  a 
four  percent  decline  in  average  interest  earning  assets.  The 
estimated  weighted-average  life  of  the  debt  securities  in  the 
available-for-sale  portfolio  was  4.4  years  at  December  31,  2010 
and 2009. At December 31, 2010, the fixed-rate securities within 
the  available-for-sale  securities  portfolio  had  a  weighted-average 
yield of 4.24% compared to 4.48% at December 31, 2009. 

 Information presented in Table 21 is on a weighted-average 
life  basis,  anticipating  future  prepayments.  Yield  information  is 
presented on an FTE basis and is computed using historical cost 
balances. Maturity and yield calculations for the total available-for-
sale portfolio exclude equity securities that have no stated yield or 
maturity.  Market  rates  declined  from  2009,  which  led  to  net 
unrealized  gains  on  agency  mortgage-backed  securities  of  $403 
million, compared to $323 million as of December 31, 2009. Total 
net  unrealized  gains  on  the  available-for-sale  securities  portfolio 
were  $495  million  at  December  31,  2010,  compared  to  $334 
million at December 31, 2009. 

2010

$225
1,564
170
10,570
1,338
1,052
$14,919

$348
5
$353

$106
188
$294

2009

$464
2,143
240
11,074
2,541
1,417
17,879

350
5
355

235
120
355

2008 

186 
1,651 
323 
8,529 
613 
1,248 
12,550 

355 
5 
360 

1,140 
51 
1,191 

2007

3
160
490
8,738
385
1,045
10,821

351
4
355

-
171
171

2006

1,396
100
603
7,999
172
966
11,236

345
11
356

-
187
187

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

TABLE 21: CHARACTERISTICS OF AVAILABLE-FOR-SALE AND OTHER SECURITIES 

As of December 31, 2010 ($ in millions) 
U.S. Treasury and Government agencies: 
Average life of one year or less 
Average life 1 – 5 years 
Average life 5 – 10 years 
Average life greater than 10 years 

Total 
U.S. Government sponsored agencies: 
Average life of one year or less 
Average life 1 – 5 years 
Average life 5 – 10 years 
Average life greater than 10 years 

Total 
Obligations of states and political subdivisions (a): 

Average life of one year or less 
Average life 1 – 5 years 
Average life 5 – 10 years 
Average life greater than 10 years 

Total 
Agency mortgage-backed securities: 
Average life of one year or less 
Average life 1 – 5 years 
Average life 5 – 10 years 
Average life greater than 10 years 

Total 
Other bonds, notes and debentures (b): 
Average life of one year or less 
Average life 1 – 5 years 
Average life 5 – 10 years 
Average life greater than 10 years 

Total 
Other securities (c) 
Total available-for-sale and other securities 

Amortized Cost 

Fair Value 

Weighted-
Average Life (in 
years) 

Weighted- 
Average Yield 

$25 
100 
100 
- 
225 

80 
51 
1,433 
- 
1,564 

126 
4 
8 
32 
170 

264 
8,579 
1,668 
59 
10,570 

131 
801 
337 
69 
1,338 
1,052 
$14,919 

               $25 
101 
104 
      - 
230 

81 
51 
1,513 
- 
1,645 

126 
5 
9 
32 
172 

270 
8,956 
1,689 
58 
10,973 

131 
812 
330 
69 
1,342 
1,052 
$15,414 

0.3 
1.4 
8.9 
- 
4.6 

0.2 
1.7 
5.9 
- 
5.5 

0.1 
2.8 
9.4 
11.0 
2.7 

0.7 
3.8 
6.8 
10.3 
4.2 

0.5 
2.6 
6.0 
23.0 
4.3 

4.4 

0.91% 
1.20 
3.57 
- 
2.22 

3.35 
1.54 
3.75 
- 
3.66 

4.20 
8.21 
6.27 
          5.98 
4.73 

4.85 
4.40 
4.30 
4.09 
4.40 

1.11 
4.37 
3.60 
7.21 
4.00 

4.24% 

(a)  Taxable-equivalent yield adjustments included in the above table are 1.45%, 2.83%, 2.16%, 2.06% and 1.63% for securities with an average life of one year or less, 1-5 years, 5-10 years, 

greater than 10 years and in total, respectively. 

(b)  Other bonds, notes, and debentures consist of non-agency mortgage backed securities, certain other asset backed securities (primarily automobile and commercial loan backed securities) and 

(c)  Other securities consist of FHLB and FRB restricted stock  holdings that are carried at  par, FHLMC and FNMA preferred stock, certain mutual fund  holdings and equity security 

corporate bond securities.  

holdings. 

Trading securities decreased from $355 million at December 
31, 2009 to $294 million at December 31, 2010. The decrease was 
driven by the sale of VRDNs which were held by the Bancorp in 
its  trading  securities  portfolio.  These  securities  were  purchased 
from the market during 2008 and 2009 through FTS who was also 
the remarketing agent. During the fourth quarter of 2009 and into 
2010,  the  rates  on  these  securities  began  to  decline  substantially, 
and  as  a  result  the  Bancorp  sold  a  majority  of  its  VRDNs  and 
replaced  them  with  higher-yielding  agency  mortgage-backed 

securities  classified  as  available-for-sale.  The  Bancorp  continued 
to  sell  the  VRDNs  throughout  2010,  resulting  in  the  decrease 
from December 31, 2009. For more information on the VRDNs, 
see  Note  18  of  the  Notes  to  Consolidated  Financial  Statements. 
Included  in  trading  securities  as  of  December  31,  2010  were  $6 
million of auction rate securities, which had an unrealized loss of 
$1 million. The Bancorp held $13 million of auction rate securities 
in  its  trading  portfolio  at  December  31,  2009,  which  had  an 
unrealized loss of $4 million. 

    Fifth Third Bancorp    45 

 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

TABLE 22: DEPOSITS 
As of December 31 ($ in millions) 
Demand  
Interest checking 
Savings 
Money market 
Foreign office 
   Transaction deposits 
Other time 
   Core deposits 
Certificates - $100,000 and over 
Other  
Total deposits 

TABLE 23: AVERAGE DEPOSITS 
As of December 31 ($ in millions) 
Demand  
Interest checking 
Savings 
Money market 
Foreign office 
   Transaction deposits 
Other time 
   Core deposits 
Certificates - $100,000 and over 
Other  
Total average deposits 
Deposits 
Deposit  balances  represent  an  important  source  of  funding  and 
revenue growth opportunity. The Bancorp continues to focus on 
core  deposit  growth  in  its  retail  and  commercial  franchises  by 
improving  customer  satisfaction,  building  complete  relationships 
and  offering  competitive  rates.  At  December  31,  2010,  core 
deposits  represented  70%  of  the  Bancorp’s  asset  funding  base 
compared to 68% at December 31, 2009. 

Core  deposits  increased  $765  million,  or  one  percent, 
compared  to  2009  due  primarily  to  increases  of  $3.0  billion  in 
savings  and  $2.0  billion  in  demand  deposits  which  was  primarily 
the result of excess customer liquidity. In addition, foreign office 
deposits  increased  $1.3  billion  due  to  an  increase  in  commercial 
customer  deposits  due  to  excess  customer  liquidity,  and  those 
customers  opting  to  sweep  additional  funds  into  these  accounts 
for  the higher  interest  rates.  These  increases were  partially  offset 
by the continued run-off of higher priced certificates included in 
other  time  deposits,  which  declined  $4.7  billion,  or  38%, 
compared  to  December  31,  2009,  as  well  as  a  decline  in  interest 

2010
$21,413
18,560
20,903
5,035
3,721
69,632
7,728
77,360
4,287
1
$81,648

2010
$19,669
18,218
19,612
4,808
3,355
65,662
10,526
76,188
6,083
6
$82,277

2009
19,411
19,935
17,898
4,431
2,454
64,129
12,466
76,595
7,700
10
84,305

2009
16,862
15,070
16,875
4,320
2,108
55,235
14,103
69,338
10,367
157
79,862

2008 
15,287 
14,222 
16,063 
4,689 
2,144 
52,405 
14,350 
66,755 
11,851 
7 
78,613 

2008 
14,017 
14,191 
16,192 
6,127 
2,153 
52,680 
11,135 
63,815 
9,531 
2,067 
75,413 

2007
14,404
15,254
15,635
6,521
2,572
54,386
11,440
65,826
6,738
2,881
75,445

2007
13,261
14,820
14,836
6,308
1,762
50,987
10,778
61,765
6,466
1,393
69,624

2006
14,331
15,993
13,181
6,584
1,353
51,442
10,987
62,429
6,628
323
69,380

2006
13,741
16,650
12,189
6,366
732
49,678
10,500
60,178
5,795
2,979
68,952

checking  due  primarily  to  rate  management  actions  on  single 
product public funds accounts in the second half of 2010.  

Included  in  core  deposits  are  foreign  office  deposits,  which 
are  Eurodollar  sweep  accounts  for  the  Bancorp’s  commercial 
customers.  These  accounts  bear  interest  at  rates  slightly  higher 
than  money  market  accounts,  but  the  Bancorp  does  not  have  to 
pay FDIC insurance nor pledge collateral. The Bancorp uses these 
deposits, as well as certificates of deposit $100,000 and over, as a 
method  to  fund  earning  asset  growth.  Certificates  $100,000  and 
over  at  December  31,  2010  decreased  $3.4  billion  compared  to 
December 31, 2009 as customers opted to maintain their balances 
in liquid accounts due to historically low interest rates. 

On an average basis, core deposits increased $6.9 billion, or 
10%, due to increases in interest checking of $3.1 billion, demand 
deposits  of  $2.8  billion,  savings  deposits  of  $2.7  billion  and 
foreign office deposits of $1.2 billion, partially offset by a decrease 
in other time deposits of $3.6 billion. This activity was the result 
of  the  migration  of  higher  priced  certificates  included  in  other 
time  deposits  into  transaction  accounts,  as  well  as  the  impact  of 
historically low rates and excess customer liquidity. 

46    Fifth Third Bancorp     

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

Borrowings 
Total borrowings declined $693 million from December 31, 2009, 
as the result of a decrease in long-term debt partially offset by an 
increase 
in  federal  funds  purchased  and  other  short-term 
borrowings.   

Long-term  debt  at  December  31,  2010  decreased  $949 
million,  or  nine  percent,  compared  to  December  31,  2009 
primarily  as  the  result  of  the  repayment  of  $1.0  billion  in  FHLB 
advances  during  the  fourth  quarter  of  2010  and  the  maturity  of 
$800 million of long-term debt in the first quarter of 2010. These 
declines  were  partially  offset  by  the  impact  of  a  change  in  U.S. 
GAAP which required the Bancorp to consolidate long-term debt 
on  January  1,  2010  that  had  an  outstanding  balance  of  $692 
million as of December 31, 2010. 

Average  borrowings  declined  $5.2  billion  from  2009, 
primarily  as  a  result  of  repayment  of  term  auction  facility  funds 

and  FHLB  advances  throughout  2009  which  contributed  $3.7 
billion and $1.2 billion, respectively, to average balances in 2009. 
These  repayments  were  made  possible  by  a  decrease  in  loan 
demand  combined  with  growth  in  deposits  during  2009.  See  the 
Capital Management Section for additional information.  

Information  on  the  average  rates  paid  on  borrowings  is 
included within the Statements of Income Analysis. Additionally, 
refer  to  the  Liquidity  Risk  Management  section  for  a  discussion 
on the role of borrowings in the Bancorp’s liquidity management. 
On  January  25,  2011,  the  Bancorp  issued  $1.0  billion  of 
senior  notes  to  third  party  investors,  bearing  a  fixed  rate  of 
interest  of  3.625%  per  annum.  The  notes  are  unsecured,  senior 
obligations  of  the  Bancorp  and  mature  on  January  25,  2016.  See 
Note  32  of  the  Notes  to  Consolidated  Financial  Statement  for 
further information on the debt issuance. 

TABLE 24: BORROWINGS 
As of December 31 ($ in millions) 
Federal funds purchased 
Other short-term borrowings 
Long-term debt 
Total borrowings 

TABLE 25: AVERAGE BORROWINGS 
As of December 31 ($ in millions) 
Federal funds purchased 
Other short-term borrowings 
Long-term debt 
Total borrowings 

2010
$279
1,574
9,558
$11,411

2010
$291
1,635
10,902
$12,828

2009
182
1,415
10,507
12,104

2009
517
6,463
11,035
18,015

2008 
287 
9,959 
13,585 
23,831 

2008 
2,975 
7,785 
13,903 
24,663 

2007
4,427
4,747
12,857
22,031

2007
3,646
3,244
12,505
19,395

2006
1,421
2,796
12,558
16,775

2006
4,148
8,670
14,247
27,065

    Fifth Third Bancorp    47 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

RISK MANAGEMENT  
Managing risk is an essential component of successfully operating 
a  financial  services  company.  The  Bancorp’s  risk  management 
approach  includes  processes  for  identifying,  assessing,  managing, 
monitoring  and  reporting  risks.  The  ERM  division,  led  by  the 
Bancorp’s  Chief  Risk  Officer,  ensures  the  consistency  and 
adequacy of the Bancorp’s risk management approach within the 
structure  of  the  Bancorp’s  affiliate  operating  model.  In  addition, 
the Internal Audit division provides an independent assessment of 
the  Bancorp’s  internal  control  structure  and  related  systems  and 
processes.  

that  comprise  an 

The  assumption  of  risk  requires  robust  and  active  risk 
integrated  and 
management  practices 
comprehensive set of activities, measures and strategies that apply 
to  the  entire  organization.  The  Bancorp  has  established  a  Risk 
Appetite  Framework  that  provides  the  foundations  of  corporate 
risk capacity, risk appetite and risk tolerances. The Bancorp’s risk 
capacity  is  represented  by  its  available  financial  resources.  Risk 
capacity sets an absolute limit on risk-assumption in the Bancorp’s 
annual  and  strategic  plans.  The  Bancorp’s  policy  currently 
discounts its risk capacity by five percent to provide a buffer; as a 
result, the Bancorp’s risk appetite is limited by policy to 95% of its 
risk capacity. 

Economic  capital  is  the  amount  of  unencumbered  financial 
resources necessary to support the Bancorp’s risks. The Bancorp 
measures economic capital under the assumption that it expects to 
maintain debt ratings at strong investment grade levels over time. 
The  Bancorp’s  capital  policies  require  that  the  economic  capital 
necessary  in  its  business  not  exceed  its  risk  capacity  less  the 
aforementioned buffer. 

Risk appetite is the aggregate amount of risk the Bancorp is 
willing to accept in pursuit of its strategic and financial objectives. 
By  establishing  boundaries  around  risk  taking  and  business 
decisions,  and  by  incorporating  the  needs  and  goals  of  its 
shareholders,  regulators,  rating  agencies  and  customers,  the 
Bancorp’s risk appetite is aligned with its priorities and goals. Risk 
tolerance is the maximum amount of risk applicable to each of the 
eight  specific  risk  categories  included  in  its  Enterprise  Risk 
Management Framework. This is expressed primarily in qualitative 
terms.  The  Bancorp’s  risk  appetite  and  risk  tolerances  are 
supported by risk targets and risk limits. Those limits are used to 
monitor the amount of risk assumed at a granular level.  

The  risks  faced  by  the  Bancorp  include,  but  are  not  limited  to, 
credit,  market,  liquidity,  operational,  regulatory compliance,  legal, 
reputational and strategic. Each of these risks is managed through 
the  Bancorp’s  risk  program.  ERM  includes  the  following  key 
functions: 

• 

• 

• 

soundness  within 

    Enterprise  Risk  Management  Programs  is  responsible 
for  developing and overseeing the implementation of risk 
programs  and  reporting  that  facilitate  a  broad  integrated 
view  of  risk.  The  department  also  leads  the  ongoing 
development of a strong risk management culture and the 
framework, policies and committees that support effective 
risk governance; 
    Commercial  Credit  Risk  Management  provides  safety 
and 
independent  portfolio 
an 
management  framework  that  supports  the  Bancorp’s 
commercial 
loan  growth  strategies  and  underwriting 
practices, ensuring portfolio optimization and appropriate 
risk controls; 
    Risk  Strategies  and  Reporting 
is  responsible  for 
quantitative  analysis  needed  to  support  the  commercial 
dual  grading  system,  ALLL  methodology  and  analytics 
needed  to  assess  credit  risk  and  develop  mitigation 
strategies  related  to  that  risk.  The  department  also 

48     Fifth Third Bancorp 

provides  oversight, 
and  monitoring  of 
reporting 
commercial  underwriting  and  credit  administration 
processes.  The  Risk  Strategies  and  Reporting  department 
is also responsible for the economic capital program; 
    Consumer Credit Risk Management provides safety and 
soundness within an independent management framework 
loan  growth 
that  supports  the  Bancorp’s  consumer 
strategies,  ensuring  portfolio  optimization,  appropriate 
risk  controls  and  oversight,  reporting,  and  monitoring  of 
underwriting and credit administration processes; 
    Operational Risk Management works with affiliates and 
lines  of  business  to  maintain  processes  to  monitor  and 
manage  all  aspects  of  operational  risk  including  ensuring 
consistency  in  application  of  operational  risk  programs 
and Sarbanes-Oxley compliance; 
    Bank  Protection  oversees 
fraud 
prevention  and  detection  and  provides  investigative  and 
recovery services for the Bancorp; 
    Capital  Markets  Risk  Management  is  responsible  for 
instituting,  monitoring,  and  reporting  appropriate  trading 
limits,  monitoring  liquidity,  interest  rate  risk,  and  risk 
tolerances within Treasury, Mortgage, and Capital Markets 
groups  and  utilizing  a  value  at  risk  model  for  Bancorp 
market risk exposure; 
    Regulatory  Compliance  Risk  Management  ensures  that 
processes are in place to monitor and comply with federal 
fiduciary 
and 
regulations, 
state  banking 
compliance  processes.  The 
the 
responsibility  for  maintenance  of  an  enterprise-wide 
compliance framework; and 
    The  ERM  division  creates  and  maintains  other 
functions,  committees  or  processes  as  are  necessary  to 
effectively manage risk throughout the Bancorp. 

including 
function  also  has 

and  manages 

• 

• 

• 

• 

• 

• 

through  multiple  management 

Risk  management  oversight  and  governance  is  provided  by 
the  Risk  and  Compliance  Committee  of  the  Board  of  Directors 
and 
committees  whose 
membership  includes  a  broad  cross-section  of  line  of  business, 
affiliate  and  support  representatives.  The  Risk  and  Compliance 
Committee  of  the  Board  of  Directors  consists  of  five  outside 
directors  and  has  the  responsibility  for  the  oversight  of  risk 
management for the Bancorp, as well as for the Bancorp’s overall 
aggregate risk profile. The Risk and Compliance Committee of the 
the  formation  of  key 
Board  of  Directors  has  approved 
management  governance  committees  that  are  responsible  for 
evaluating risks and controls. The primary committee responsible 
for  the oversight  of  risk  management  is  the  ERMC.  Committees 
accountable to the ERMC, which support the core risk programs, 
are  the  Corporate  Credit  Committee,  the  Operational  Risk 
Committee, 
the 
Executive  Asset  Liability  Management  Committee  and  the 
Enterprise  Marketing  Committee.  Other  committees  accountable 
to  the  ERMC  oversee  the  ALLL,  capital  and  community 
reinvestment  act/fair  lending  functions.  There  are  also  new 
products  and  initiatives  processes  applicable  to  every  line  of 
business to ensure an appropriate standard readiness assessment is 
performed  before 
initiative. 
Significant risk policies approved by the management governance 
committees  are  also  reviewed  and  approved  by  the  Risk  and 
Compliance Committee of the Board of Directors. 

the  Management  Compliance  Committee, 

launching  a  new  product  or 

Finally,  Credit  Risk  Review  is  an  independent  function 
responsible  for  evaluating  the  sufficiency  of  underwriting, 
documentation  and  approval  processes  for  consumer  and 
commercial  credits,  the  accuracy  of  risk  grades  assigned  to 

 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

commercial  credit  exposure,  appropriate  accounting  for  charge-
offs,  and  non-accrual  status  and  specific  reserves.  Credit  Risk 
Review reports directly to the Risk and Compliance Committee of 
the  Board  of  Directors  and  administratively  to  the  Director  of 
Internal Audit. 

the  utilization  of  which 

CREDIT RISK MANAGEMENT  
The objective of the Bancorp's credit risk management strategy is 
to quantify and manage credit risk on an aggregate portfolio basis, 
as  well  as  to  limit  the  risk  of  loss  resulting  from  an  individual 
customer default. The Bancorp's credit risk management strategy 
is based on three core principles: conservatism, diversification and 
monitoring.  The  Bancorp  believes  that  effective  credit  risk 
management  begins  with  conservative  lending  practices.  These 
practices  include  conservative  exposure  and  counterparty  limits 
and  conservative  underwriting,  documentation  and  collection 
standards.  The  Bancorp's  credit  risk  management  strategy  also 
emphasizes diversification on a geographic, industry and customer 
level  as  well  as  regular  credit  examinations  and  monthly 
management  reviews  of 
large  credit  exposures  and  credits 
experiencing deterioration of credit quality. Lending officers with 
the  authority  to  extend  credit  are  delegated  specific  authority 
amounts, 
is  closely  monitored. 
Underwriting activities are centrally managed, and ERM manages 
the policy and the authority delegation process directly. The Credit 
Risk Review function, which reports to the Risk and Compliance 
Committee  of  the  Board  of  Directors,  provides  objective 
assessments of the quality of underwriting and documentation, the 
accuracy of risk grades and the charge-off, nonaccrual and reserve 
analysis process. The Bancorp's credit review process and overall 
assessment  of  the  adequacy  of  the  allowance  for  credit  losses  is 
based  on  quarterly  assessments  of  the  probable  estimated  losses 
inherent  in  the  loan  and  lease  portfolio.  The  Bancorp  uses  these 
assessments to promptly identify potential problem loans or leases 
within  the  portfolio,  maintain  an  adequate  reserve  and  take  any 
necessary  charge-offs.  In  addition  to  the  individual  review  of 
larger  commercial  loans  that  exhibit  probable  or  observed  credit 
weaknesses, the commercial credit review process includes the use 
of  two  risk  grading  systems.  The  risk  grading  system  currently 
utilized for reserve analysis purposes encompasses ten categories. 
The Bancorp also maintains a dual risk rating system that provides 
for  thirteen  probabilities  of  default  grade  categories  and  an 
additional six grade categories for estimating losses given an event 
of  default.  The  probability  of  default  and  loss  given  default 
evaluations  are  not  separated  in  the  ten-grade  risk  rating  system. 
The  Bancorp  has  completed  significant  validation  and  testing  of 
the  dual  risk  rating  system.  Scoring  systems,  various  analytical 
tools and delinquency monitoring are used to assess the credit risk 
in the Bancorp's homogenous consumer and small business loan 
portfolios.  

Overview 
General economic conditions remained weak throughout most of 
2009,  but  showed  some  signs  of  moderation  during  2010.  These 
conditions  negatively  impacted  the  2009  performance  of  a 
majority of the Bancorp's loan and lease products. Geographically, 
the Bancorp continues to experience the most stress in Michigan 
and  Florida  due  to  the  decline  in  real  estate  values.  Real  estate 
value  deterioration,  as  measured  by  the  Home  Price  Index,  was 
most prevalent in Florida due to past real estate price appreciation 
and  related  over-development,  and  in  Michigan  due  in  part  to 
cutbacks  in  automobile  manufacturing  and  the  state's  economic 
downturn.  Among  commercial  portfolios,  the  homebuilder  and 
developer and the remaining non-owner occupied commercial real 
estate portfolios remained under stress throughout 2009 and 2010. 

Among  consumer  portfolios,  residential  mortgage  and  brokered 
home  equity  portfolios  exhibited  the  most  stress.  Management 
suspended  homebuilder  and  developer  lending  in  the  fourth 
quarter  of  2007  and  new  commercial  non-owner  occupied  real 
estate  lending  in  the  second  quarter  of  2008,  discontinued  the 
origination of brokered home equity products at the end of 2007 
and tightened underwriting standards across both the commercial 
and consumer loan product offerings. Since the fourth quarter of 
2008,  in  an  effort  to  reduce  loan  exposure  to  the  real  estate  and 
construction  industries,  the  Bancorp  has  sold  certain  consumer 
loans  and  sold or  transferred  to  held  for  sale certain  commercial 
loans.  Throughout  2009  and  2010,  the  Bancorp  continued  to 
aggressively  engage  in  other  loss  mitigation  strategies  such  as 
reducing  credit  commitments,  restructuring  certain  commercial 
and  consumer 
loans,  tightening  underwriting  standards  on 
commercial loans and across the consumer loan portfolio, as well 
as  utilizing  expanded  commercial  and  consumer  loan  workout 
teams.  In  the  financial  services 
industry,  there  has  been 
heightened  focus  on  foreclosure  activity  and  processes  in  recent 
months  due  to  issues  concerning  documentation  supporting 
foreclosures.  Fifth  Third  actively  works  with  borrowers 
experiencing difficulties and has modified or provided forbearance 
to borrowers on approximately $1.8 billion of its own mortgages 
during the past several years where a workable solution could be 
found.  Foreclosure  is  a  last  resort,  and  the  Bancorp  undertakes 
foreclosures  only  when  it  believes  they  are  necessary  and 
appropriate and are careful to ensure that customer and loan data 
are  accurate.  The  Bancorp  conducted  reviews  of  its  foreclosure 
processes and procedures in the third quarter of 2010, which did 
not reveal any material deficiencies, and has continued to expand 
and extend these reviews and improve its processes as additional 
aspects  of  the  industry’s  foreclosure  practices  have  come  under 
intensified  scrutiny  and  criticism.  These  reviews  are  ongoing and 
the  Bancorp  may  determine  to  amend 
its  processes  and 
procedures  as  a  result  of  these  reviews.  While  any  impact  to  the 
Bancorp that ultimately results from continued reviews cannot yet 
be  determined,  management  currently  believes  that  such  impact 
will  not  materially  adversely  affect  the  Bancorp's  results  of 
operations, liquidity or capital resources. 

Commercial Portfolio 
The  Bancorp’s  credit 
includes 
minimizing  concentrations  of  risk  through  diversification.  The 
Bancorp  has  commercial  loan  concentration  limits  based  on 
industry,  lines  of  business  within  the  commercial  segment  and 
credit product type. 

risk  management  strategy 

The  risk  within  the  commercial  loan  and  lease  portfolio  is 
managed and monitored through an underwriting process utilizing 
detailed  origination  policies,  continuous  loan  level  reviews,  the 
monitoring of industry concentration and product type limits and 
continuous  portfolio  risk  management  reporting.  The  origination 
policies  for  commercial  real  estate  outline  the  risks  and 
underwriting  requirements  for  owner  occupied,  non-owner 
occupied  and  construction  lending.  Included  in  the  policies  are 
maturity and amortization terms, maximum LTV, minimum debt 
service coverage ratios, construction loan monitoring procedures, 
appraisal  requirements,  pre-leasing  requirements  (as  applicable) 
and sensitivity and pro-forma analysis requirements. The Bancorp 
requires an appraisal of collateral be performed at origination and 
on an as-needed basis, in conformity with market conditions and 
regulatory requirements. It is the Bancorp’s policy to obtain an “as 
is  value”  appraisal  annually  on  all  criticized  assets.  Independent 
reviews  are  performed  on  appraisals  to  ensure  the  appraiser  is 
qualified and consistency in the evaluation process exists.  

Fifth Third Bancorp    49 

 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

Table 26 provides detail on total commercial loan and leases, excluding held-for-sale, by major industry classification (as defined by the North 
American Industry Classification System), by loan size and by state, illustrating the diversity and granularity of the Bancorp’s commercial loans 
and leases. 

TABLE 26: COMMERCIAL LOAN AND LEASE PORTFOLIO EXPOSURE 

As of December 31 ($ in millions) 
By industry: 
Real estate 
Manufacturing 
Financial services and insurance 
Healthcare 
Business services 
Wholesale trade 
Construction 
Retail trade 
Transportation and warehousing 
Other services 
Communication and information 
Accommodation and food 
Mining 
Entertainment and recreation 
Individuals 
Public administration 
Utilities 
Agribusiness 
Other 

Total 
By loan size: 

Less than $200,000 
$200,000 to $1 million 
$1 million to $5 million 
$5 million to $10 million 
$10 million to $25 million 
Greater than $25 million 

Total 
By state: 
Ohio 
Michigan 
Illinois 
Florida 
Indiana 
Kentucky 
North Carolina 
Tennessee 
Pennsylvania 
All other states 

Total 

Outstanding

2010 
Exposure Nonaccrual

Outstanding 

2009 
Exposure

Nonaccrual

$8,295
7,202
3,830
3,402
3,314
2,926
2,789
2,548
2,074
1,062
1,004
953
851
788
690
616
595
483
40
$43,462

3  % 
10  
21  
13
25
28

 100  % 

25 % 
15
8
8
6
5
3
3
2
25

 100 % 

9,532
14,979
8,184
5,421
5,379
5,689
4,124
5,377
2,566
1,473
1,668
1,476
1,443
1,012
830
848
1,600
621
119
72,341

2
8
17
11
25
37
100

29
13
8
7
6
4
3
3
2
25
100

378
149
78
35
50
18
242
48
15
35
7
26
19
7
10
9
-
85
3
1,214

8 
25
34
8
19
6
 100 

17
22
8
17
7
5
4
1
1
18
 100

10,091 
6,289 
4,354 
3,004 
2,643 
2,248 
3,759 
2,678 
2,503 
1,127 
792 
1,019 
765 
740 
737 
681 
473 
585 
317 
44,805 

3  
12 
26 
13 
24 
22 
 100  

28 
16 
8 
9 
6 
5 
3 
2 
2 
21 
100 

11,622
13,093
8,702
4,921
4,595
4,632
5,281
5,552
3,003
1,558
1,346
1,505
1,182
949
905
877
1,310
742
679
72,454

2
9
20
11
26
32
100

31
14
9
7
6
5
3
2
2
21
100

915
204
40
67
49
48
700
104
51
33
8
58
16
15
19
-
-
59
6
2,392

4
18
39
18
17
4
 100 

15
18
9
26
6
4
1
4
-
17
 100

The Bancorp has identified certain categories of commercial loans 
which it believes represent a higher level of risk, as compared to 
the  rest  of  the  Bancorp’s  commercial  loan  portfolio,  due  to 
economic or market conditions in the Bancorp’s key lending areas. 

Tables  27  –  30  provide  analysis  of  each  of  the  categories  of 
commercial loans, excluding loans held for sale, as of and for the 
years ended December 31, 2010 and 2009. 

TABLE 27: NON-OWNER OCCUPIED COMMERCIAL REAL ESTATE 

As of December 31, 2010 ($ in millions) 

By State: 
Ohio 
Michigan 
Florida 
Illinois 
North Carolina 
Indiana 
All other states 
Total 

50   Fifth Third Bancorp     

Outstanding  
      $2,332
        1,695
        935
           568
           392
           387
        751
     $7,060

Exposure 
    2,565
    1,809
    1,022
654
438
419
823
7,730

90 Days        
Past Due 

Nonaccrual 

Net Charge-offs 

For the Year Ended  
December 31, 2010 

2
2
1
-
-
-
-
5

90 
85 
120 
39 
37 
19 
39 
429 

119
123
180
65
58
32
48
                   625

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

TABLE 28: NON-OWNER OCCUPIED COMMERCIAL REAL ESTATE 

As of December 31, 2009 ($ in millions) 

By State: 
Ohio 
Michigan 
Florida 
Illinois 
North Carolina 
Indiana 
All other states 
Total 

Outstanding  
      $2,917
        2,003
        1,517
           820
           716
           531
        1,037
     $9,541

Exposure 
    3,250
    2,193
    1,611
935
768
553
1,345
10,655

TABLE 29: HOME BUILDER AND DEVELOPER (a) 

As of December 31, 2010 ($ in millions) 

90 Days        
Past Due 

Nonaccrual 

Net Charge-offs 

For the Year Ended  
December 31, 2009 

14
16
7
4
3
-
3
47

204 
173 
384 
109 
146 
49 
154 
1,219 

111
153
229
48
54
27
99
                   721

90 Days        
Past Due 

Nonaccrual 

Net Charge-offs 

For the Year Ended  
December 31, 2010 

By State: 
Ohio 
Michigan 
Florida 
North Carolina 
Indiana 
All other states 
Total 

39
65
81
33
13
43
274
(a) Home Builder and Developer loans, exclusive of commercial and industrial loans with an outstanding balance of $134 and a total exposure of $319 are also included in Table 27: Non-Owner 

35 
23 
44 
10 
8 
20 
140 

-
1
-
-
-
-
1

Outstanding  
      $202
151
103
68
67
108
$699

Exposure 
331
212
117
80
85
159
984

Occupied Commercial Real Estate 

. 

TABLE 30: HOME BUILDER AND DEVELOPER (a) 

As of December 31, 2009 ($ in millions) 

90 Days        
Past Due 

Nonaccrual 

Net Charge-offs 

For the Year Ended  
December 31, 2009 

By State: 
Ohio 
Michigan 
Florida 
North Carolina 
Indiana 
All other states 
Total 

34
77
98
49
9
91
                   358
(a) Home Builder and Developer loans, exclusive of commercial and industrial loans with an outstanding balance of $200 and a total exposure of $461 are also included in Table 28: Non-Owner 

73 
63 
136 
95 
12 
94 
473 

2
7
4
3
-
3
19

Outstanding  
      $346
278
318
229
108
284
$1,563

Exposure 
542
351
336
260
133
383
2,005

Occupied Commercial Real Estate 

Consumer Portfolio 
The  Bancorp’s  consumer  portfolio  is  materially  comprised  of 
three  categories  of  loans:  residential  mortgage,  home  equity,  and 
automobile  loans.  The  Bancorp  has  identified  certain  categories 
within  these  loan  types  which  it  believes  represent  a  higher  level 
of risk compared to the rest of the consumer loan portfolio due to 
high loan amount to collateral value. 

Residential Mortgage Portfolio 
The  Bancorp  manages  credit  risk  in  the  mortgage  portfolio 
through  conservative  underwriting  and  documentation  standards 
and geographic and product diversification. The Bancorp may also 
package and sell loans in the portfolio or may purchase mortgage 
insurance for the loans sold in order to mitigate credit risk.  

The  Bancorp  does  not  originate  mortgage  loans  that  permit 
customers to defer principal payments or make payments that are 
less than the accruing interest. The Bancorp originates both fixed 
and adjustable rate residential  mortgage loans. Resets of rates on 
adjustable  rate  mortgages  are  not  expected  to  have  a  material 

impact on credit costs in the current interest rate environment, as 
approximately  $1.3  billion  of  adjustable  rate  residential  mortgage 
loans will have rate resets in 2011, with less than one percent of 
those  resets  expected  to  experience  an  increase  in  monthly 
payments. 

Certain  residential  mortgage  products  have  contractual 
features  that  may  increase  credit  exposure  to  the  Bancorp  in  the 
event  of  a  decline  in  housing  prices.  These  types  of  mortgage 
products  offered  by  the  Bancorp  include  loans  with  high  LTV 
ratios, multiple loans on the same collateral that when combined 
result in an LTV greater than 80% (80/20 loans) and interest-only 
loans.  The  Bancorp  monitors  residential  mortgages  loans  with 
greater  than  80%  LTV  ratio  and  no  mortgage  insurance  as  it 
believes these loans represent a higher level of risk. Tables 31 and 
32 provide analysis of the residential mortgage loans outstanding 
with a greater than 80% LTV ratio and no mortgage insurance as 
of December 31, 2010 and 2009, respectively. 

    Fifth Third Bancorp    51 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

TABLE 31: RESIDENTIAL MORTGAGE LOANS OUTSTANDING, LTV GREATER THAN 80%, NO MORTGAGE INSURANCE 

As of December 31, 2010 ($ in millions) 

By State: 
Ohio 
Michigan 
Florida 
North Carolina 
Indiana  
Kentucky 
Illinois 
All other states 
Total 

90 Days         
Past Due 

Nonaccrual 

Net Charge-offs 

For the Year Ended  
December 31, 2010 

  3   
   2
   4
   1
   1
   1
   -
   3
   15

24 
      20 
      31 
      7 
       4 
       3 
       1 
      5 
    95 

                  22
                  21
                  56
                   12
                   6
                   2
                   4
                   8
                   131

Outstanding 

  $569
   294
   294
   131
   111
   78
   67
   122
            $1,666

TABLE 32: RESIDENTIAL MORTGAGE LOANS OUTSTANDING, LTV GREATER THAN 80%, NO MORTGAGE INSURANCE 

As of December 31, 2009 ($ in millions) 

By State: 
Ohio 
Michigan 
Florida 
North Carolina 
Indiana  
Kentucky 
Illinois 
All other states 
Total 

Home Equity Portfolio 
The  home  equity  portfolio  is  managed  in  two  categories,  loans 
outstanding with a LTV greater than 80% and those loans with a 
LTV of less than 80%. The carrying value of the greater than 80% 
LTV  home  equity  loans  and  less  than  80%  LTV  home  equity 
loans  were  $4.6  billion  and  $6.9  billion,  respectively,  as  of 
December  31,  2010.  Of  the  total  $11.5  billion  of  outstanding 
home  equity  loans,  82%  reside  within  the  Bancorp’s  Midwest 
footprint of Ohio, Michigan, Kentucky, Indiana and Illinois. The 
portfolio has an average FICO score at loan origination of 734 at 
December 31, 2010 compared to 730 at December 31, 2009.  

90 Days         
Past Due 

Nonaccrual 

Net Charge-offs 

For the Year Ended  
December 31, 2009 

  4   
   3
   9
   5
   1
   1
   1
   2
   26

      25 
      13 
      50 
       9 
       7 
       3 
       6 
      8 
    121 

                  18
                  21
                  68
                   8
                   4
                   2
                   2
                   5
                   128

Outstanding 

  $673
   350
   388
   169
   145
   92
   62
   141
            $2,020

The  Bancorp  actively  manages  lines  of  credit  and  makes 
reductions in lending limits when it believes it is necessary based 
on  FICO  score  deterioration  and  property  devaluation.  The 
Bancorp believes that home equity loans with a greater than 80% 
LTV  ratio  present  a  higher  level  of  risk.  The  following  tables 
provide analysis of these loans as of December 31, 2010 and 2009. 

TABLE 33: HOME EQUITY LOANS OUTSTANDING WITH LTV GREATER THAN 80% 

As of December 31, 2010 ($ in millions) 

By State: 
Ohio 
Michigan 
Illinois 
Indiana  
Kentucky 
Florida 
All other states 
Total 

Outstanding  
      $1,576
      998
        482
      451
      421
      172
      466
     $4,566

Exposure 
2,288
     1,317
     662
     638
     614
     218
     568
     6,305

For the Year Ended  
December 31, 2010 

90 Days       

Past Due 

Nonaccrual 

Net Charge-offs 

9
         9
        5
         4
         3
         8
        7
        45

7 
          5 
        3 
          2 
          2 
          4 
          4 
          27 

35
                     50
                     22
                     10
                     9
                     21
                     28
                     175

TABLE 34: HOME EQUITY LOANS OUTSTANDING WITH LTV GREATER THAN 80% 

As of December 31, 2009 ($ in millions) 

By State: 
Ohio 
Michigan 
Illinois 
Indiana  
Kentucky 
Florida 
All other states 
Total 

52    Fifth Third Bancorp  

Outstanding  
      $1,727
      1,091
        505
      499
      471
      198
      523
     $5,014

Exposure 
2,465
     1,417
     689
     691
     672
     248
     618
     6,800

90 Days       

Past Due 

Nonaccrual 

Net Charge-offs 

For the Year Ended  
December 31, 2009 

13
         14
         5
         5
         4
         8
        9
        58

          6 
          6 
        3 
          2 
          2 
          3 
          5 
          27 

43
                     61
                     32
                     13
                     12
                     35
                     37
                     233

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

Automobile Portfolio 
The  automobile  portfolio  is  characterized  by  direct  and  indirect 
lending  products  to  consumers.  As  of  December  31,  2010,  the 
automobile  loan  portfolio  was  comprised  of  approximately  48% 
in new automobile loans. It is a common practice to advance on 
automobile  loans  an  amount  in  excess  of  the  automobile  value 

due to the inclusion of taxes, title, and other fees paid at closing. 
The Bancorp monitors its exposure to these higher risk accounts. 
The following tables provide analysis of the Bancorp’s automobile 
loans  with  a  LTV  at  origination  greater  than  100%  as  of 
December 31, 2010 and 2009. 

TABLE 35: AUTOMOBILE LOANS OUTSTANDING WITH LTV GREATER THAN 100% 

As of December 31, 2010 ($ in millions) 

By State: 
Ohio 
Illinois 
Michigan 
Indiana 
Florida 
Kentucky 
All other states 
Total 

90 Days       
Past Due 

Nonaccrual 

Net Charge-offs 

For the Year Ended    
December 31, 2010 

1
1
-
1
-
-
4
7

          - 
          - 
          - 
          - 
          - 
          - 
          2 
          2 

                     5
                   5
                   4
                     3
                     5
                     3
33
                   58

Outstanding 
     $447
 375
 269
 208
 199
 181
2,451
$4,130

TABLE 36: AUTOMOBILE LOANS OUTSTANDING WITH LTV GREATER THAN 100% 

As of December 31, 2009 ($ in millions) 

By State: 
Ohio 
Illinois 
Michigan 
Indiana 
Florida 
Kentucky 
All other states 
Total 

loans 

restructuring; 

immediately  upon 

Analysis of Nonperforming Assets  
A  summary  of  nonperforming  assets  is  included  in  Table  37. 
Nonperforming  assets  include  nonaccrual  loans  and  leases  for 
which  ultimate  collectability  of  the  full  amount  of  the  principal 
and/or  interest  is  uncertain;  restructured  consumer  loans  which 
are  90  days  past  due  based  on  the  restructured  terms  and  credit 
card 
restructured 
commercial loans which have not yet met the requirements to be 
classified as a performing asset; and other assets, including OREO 
and  repossessed  equipment.  Typically,  commercial  loans,  home 
equity,  automobile  and  other  consumer  loans  and  leases  are 
reported on nonaccrual status  if principal or interest has been in 
default  for  90  days  or  more  unless  the  loan  is  both  well-secured 
and  in  the  process  of  collection.  Residential  mortgage  loans  are 
typically  placed  on  nonaccrual  status  when  principal  and  interest 
payments  have  become  past  due  150  days  unless  such  loans  are 
both well secured and in the process of collection. When a loan is 
placed  on  nonaccrual  status,  the  accrual  of  interest,  amortization 
of loan premiums, accretion of loan discounts and amortization or 
accretion of deferred net loan fees or costs are discontinued and 
previously  accrued,  but  unpaid  interest  is  reversed.  Commercial 
loans on nonaccrual status are reviewed for level of impairment at 
least  quarterly.  If  the  principal  or  a  portion  of  the  principal  is 
deemed a loss, the loss amount is charged off to the ALLL. 

Total  nonperforming  assets  were  $2.5  billion  at  December 
31,  2010,  compared  to  $3.5  billion  at  December  31,  2009.  At 
December 31, 2010, $294 million of nonaccrual commercial loans 
were held-for-sale, a significant portion of which were real estate 
secured loans in Michigan and Florida. Nonperforming assets as a 
percentage of total loans, leases and other assets, including OREO 
and  nonaccrual  loans  held  for  sale,  was  3.08%  and  4.38%  as  of 
December  31,  2010  and  2009,  respectively.  Excluding  the  held-
for-sale nonaccrual loans, nonperforming assets as a percentage of 

90 Days       
Past Due 

Nonaccrual 

Net Charge-offs 

For the Year Ended  
December 31, 2009 

        1
1
1
-
1
-
6
10

          - 
          - 
          - 
          - 
          - 
          - 
          1 
          1 

                     9
                   9
                   6
                     5
                     11
                     4
46
                   90

Outstanding 
     $422
 357
 252
 215
 193
 177
2,067
$3,683

total  loans,  leases  and  other  assets,  including  OREO,  as  of 
December  31,  2010  was  2.79%  compared  to  4.22%  as  of 
December  31,  2009.  The  composition  of  nonaccrual  loans  and 
leases  continues  to  be  concentrated  in  real  estate  as  66%  of 
nonaccrual loans were secured by real estate as of December 31, 
2010 compared to approximately 77% as of December 31, 2009.  

in 

the 

general 

Commercial  nonperforming  loans  and  leases  decreased  to 
$1.6 billion at December 31, 2010 from $2.6 billion at December 
31, 2009 due to the impact of previous loss mitigation actions and 
moderation 
conditions.  Excluding 
economic 
nonperforming  loans  held-for-sale,  commercial  nonperforming 
loans and leases decreased from $2.3 billion at December 31, 2009 
to $1.3 billion as of December 31, 2010. These decreases were due 
to the previously discussed factors and the impact of commercial 
nonperforming loans transferred to held for sale during the third 
quarter of 2010. The Bancorp transferred commercial loans with a 
carrying  value  prior  to  transfer  of  $961  million  to  held  for  sale 
during 
third  quarter,  of  which  $694  million  were 
nonperforming. Of those loans transferred in the third quarter of 
2010,  52%  were  secured  by  non-owner  occupied  real  estate, 
including  22%  secured  by  developed  and  undeveloped  land. 
Approximately 40% of those transferred loans were in Florida or 
Michigan.  The  remaining  balance  of  the  loans  transferred  during 
the third quarter of 2010 was $223 million at December 31, 2010.   
Consumer nonperforming loans and leases decreased to $466 
million  as  of  December  31,  2010,  compared  to  $555  million  at 
December 31, 2009, driven primarily by a $144 million decrease in 
residential  mortgage  loans  on  nonaccrual,  partially  offset  by  an 
$84  million  increase  in  other  consumer  loans.  The  decrease  in 
residential mortgage loans was primarily the result of $205 million 
of nonperforming residential mortgage loans sold during the third 
quarter  of  2010.  The  increase  in  other  consumer  loans  was  the 

Fifth Third Bancorp    53     

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

charge-offs  in  the  commercial  loan  product  portfolio  in  2010 
compared to 44% in 2009. 

The  ratio  of  consumer  loan  net  charge-offs  to  average 
consumer 
in  2010 
loans  outstanding  decreased  to  2.92% 
compared  to  3.10%  in  2009.  Compared  to  2009,  total  consumer 
net  charge-offs  decreased  $54  million  to  $964  million  in  2010. 
Residential mortgage loan net charge-offs increased $82 million to 
$439  million  during  2010.  The  ratio  of  residential  mortgage  net 
charge-offs  to  average  residential  mortgage  loans  increased  from 
4.15%  in  2009  to  5.49%  in  2010.  These  increases  were  primarily 
due  to  $123  million  in  charge-offs  taken  on  $228  million  of 
portfolio residential mortgage loans sold during the third quarter 
of 2010. The Bancorp’s Florida and Michigan markets continue to 
experience the most stress as residential mortgage loan charge-offs 
in  these  states  accounted  for  72%  of  residential  mortgage  net 
charge-offs during 2010.    

Home  equity  net  charge-offs  decreased  $58  million  to  $264 
million during 2010. The ratio of home equity net charge-offs to 
average  home  equity  loans  decreased  from  2.57%  in  2009  to 
2.20% in 2010. These decreases are primarily due to a $33 million 
decrease in net charge-offs on the brokered home equity portfolio 
and  a  $20  million  decrease  in  net  charge-offs  in  the  Florida  and 
Michigan  markets  on  home  equity  products  originated  by  the 
Bancorp.  Management  responded  to  the  performance  of  the 
brokered  home  equity  portfolio  by  eliminating  this  channel  of 
origination  at  the  end  of  2007.  In  addition,  management  actively 
manages  lines  of  credit  and  makes  reductions  in  lending  limits 
when it believes it is necessary based on FICO score deterioration 
and property devaluation.  

Automobile loan net charge offs decreased $60 million to $88 
million  in  2010.  The  ratio  of  automobile  loan  net  charge-offs  to 
average automobile loans was .85% for 2010, a decrease of 83 bp 
result  of 
compared 
improvements  in  delinquencies  and  loss  severity  as  well  as 
improvements made in underwriting over the past three years. 

to  2009.  These  decreases  are 

the 

Credit  card  net  charge-offs  decreased  $15  million  to  $155 
million  in  2010.  The  net  charge-off  ratio  on  credit  card  balances 
decreased  from  8.87%  in  2009  to  8.28%  in  2010.  The  decreases 
from  the  prior  year  are  primarily  due  to  the  Bancorp  actively 
managing open credit card balances and a decrease in delinquency 
trends throughout 2010 as general economic conditions began to 
show  signs  of  improvement.  Management  expects  trends  in  the 
charge-off  ratio  on  credit  card  balances  to  be  consistent  with 
general  economic  trends,  such  as  unemployment  and  personal 
bankruptcy  filings.  The  Bancorp  employs  a  risk-adjusted  pricing 
methodology  to  help  ensure  adequate  compensation  is  received 
for those products that have higher credit costs. 

result  of  the  Bancorp’s  foreclosure,  during  the  fourth  quarter  of 
2010, on a commercial loan collateralized by individual consumer 
loans  with  a  carrying  value  of  $78  million  that  were  classified  as 
nonaccrual  loans  at  December  31,  2010.  Consumer  restructured 
loans  on  accrual  status  totaled  $1.6  billion  and  $1.4  billion  as  of 
December 31, 2010 and 2009, respectively, driven by an increased 
volume of restructured loans. As of December 31, 2010, redefault 
rates on restructured residential mortgage, home equity loans and 
credit card loans were 27%, 18% and 20%, respectively. 

Repossessed  personal  property  and  OREO  increased  from 
$297 million at December 31, 2009 to $494 million at December 
31,  2010,  driven  by  higher  levels  of  foreclosures  on  commercial 
mortgage  loans.  At  December  31,  2010  OREO  totaled  $467 
million and included $351 million of commercial assets and $116 
million  of  consumer  assets.  Properties  in  Michigan  and  Florida 
accounted  for  49%  of  foreclosed  real  estate  at  December  31, 
2010.  

In 2010 and 2009, approximately $10 million and $20 million, 
respectively, of interest income was recognized on a cash basis for 
loans on nonaccrual. In 2010 and 2009, additional interest income 
of  approximately  $206  million  and  $236  million,  respectively, 
would  have  been  recorded  if  the  nonaccrual  and  renegotiated 
loans  and  leases  on  nonaccrual  status  had  been  current  in 
accordance  with  the  original  terms.  Although  this  value  helps 
demonstrate the costs of carrying nonaccrual credits, the Bancorp 
does not expect to recover the full amount of interest. 

Analysis of Net Loan Charge-offs 
Net charge-offs were 302 bp of average loans and leases for 2010, 
compared  to  320  bp  for  2009.  Table  39  provides  a  summary  of 
credit  loss  experience  and  net  charge-offs  as  a  percentage  of 
average loans and leases outstanding by loan category. 

The  ratio  of  commercial  loan  net  charge-offs  to  average 
commercial  loans  outstanding  decreased  to  3.10%  in  2010 
compared to 3.27% in 2009. This improvement was primarily due 
to  actions  taken  by  the  Bancorp  to  address  problem  loans, 
reflected by significant net charge-offs recorded in 2008 and 2009 
and  the  impact  of  loss  mitigation  activities  such  as  suspending 
home  builder  and  developer  lending  and  non-owner  occupied 
commercial real estate lending in 2007 and 2008, respectively, and 
tighter  underwriting  standards  implemented  on  commercial  loan 
products  over  the  past  three  years.  Net  charge-offs  for  2010 
included $625 million related to non-owner occupied commercial 
real-estate, a decrease from $721 million in 2009. Charge-offs on 
these loans represented 46% of all commercial net charge-offs in 
2010 and 2009. Florida and Michigan continued to experience the 
most  stress,  accounting  for  approximately  48%  of  the  total  net 

54    Fifth Third Bancorp     

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

TABLE 37: SUMMARY OF NONPERFORMING ASSETS AND DELINQUENT LOANS 
As of December 31 ($ in millions) 
Nonaccrual loans and leases: 

2010

2009

2008 

2007

2006

Commercial and industrial loans (a) 
Commercial mortgage loans 
Commercial construction loans 
Commercial leases 
Residential mortgage loans 
Home equity  
Automobile loans  
Other consumer loans and leases (a) 

Restructured loans and leases: 

Commercial and industrial loans  
Commercial mortgage loans 
Commercial construction loans 
Commercial leases 
Residential mortgage loans (b) 
Home equity (b) 
Automobile loans (b)  
Credit card 
Total nonperforming loans and leases 

Repossessed personal property and other real estate owned 

Total nonperforming assets (c) 

Nonaccrual loans held for sale 

Total nonperforming assets including loans held for sale 

Commercial and industrial loans 
Commercial mortgage loans 
Commercial construction loans 
Commercial leases 
Residential mortgage loans(d) 
Home equity 
Automobile loans 
Credit card  
Other consumer loans and leases 

Total 90 days past due loans and leases 

Nonperforming assets as a percent of total loans, leases and other assets, 

$473
407
182
11
152
23
1
84

95
28
10
8
116
33
2
55
1,680
494
2,174
294
$2,468

$16
11
3
-
100
89
13
42
-
$274

734
898
646
67
275
21
1
-

35
4
8
-
137
33
1
87
2,947
297
3,244
224
3,468

118
59
17
4
189
99
17
64
-
567

541 
482 
362 
21 
259 
26 
5 
- 

- 
- 
- 
- 
20 
29 
1 
30 
1,776 
230 
2,006 
473 
2,479 

76 
136 
74 
4 
198 
96 
21 
56 
1 
662 

175
243
249
5
92
45
3
1

-
-
-
-
27
11
-
5
856
171
1,027
-
1,027

44
73
67
4
186
72
13
31
1
491

127
84
54
6
38
40
3
-

-
-
-
-
-
-
-
-
352
103
455
-
455

38
17
6
2
68
51
11
16
1
210

including other real estate owned (c) 

.61
Allowance for loan and lease losses as a percent of nonperforming assets (b) 
170
(a) Nonaccrual loans and leases reflect a reclassification of $84 million in nonperforming loans from commercial and industrial loans to other consumer loans  and leases which occurred after the 
Bancorp’s Form 8-K was filed on January 19, 2011. This reclassification was primarily a result of the determination that consumer loans obtained in the foreclosure of a commercial loan were 
more appropriately categorized as other consumer loans and leases in accordance with regulatory guidance. 

 2.79 %
138

2.38 
139 

1.25
93

4.22
116

(b) During 2009, the Bancorp modified its consumer nonaccrual policy to exclude TDR loans that were less than 90 days past due because they were performing in accordance with the restructured 

terms. For comparability purposes, prior periods were adjusted to reflect this reclassification. 

(c) Excludes nonaccrual loans held for sale. 
(d) Information for all periods presented excludes advances made pursuant to servicing agreements to GNMA mortgage pools whose repayments are insured by the Federal Housing Administration or 

guaranteed by the Department of Veterans Affairs. As of December 31, 2010, 2009, 2008, 2007 and 2006, these advances were $279, $130, $40, $25 and $14, respectively. 

Troubled Debt Restructurings 
If a borrower is experiencing financial difficulty, the Bancorp may 
consider,  in  certain  circumstances,  modifying  the  terms  of  their 
loan  to  maximize  collection  of  amounts  due.  Typically,  these 
modifications reduce the loan interest rate, extend the loan term, 
or  in  limited  circumstances,  reduce  the  principal  balance  of  the 
loan. These modifications are classified as TDRs.  

At  the  time  of  modification,  the  Bancorp  maintains  certain 
consumer loan TDRs (including residential mortgage loans, home 
equity  loans,  and  other  consumer  loans)  on  accrual  status, 

TABLE 38: PERFORMING AND NONPERFORMING TDRs

provided  there 
is  reasonable  assurance  of  repayment  and 
performance  according  to  the  modified  terms  based  upon  a 
current,  well-documented  credit  evaluation.  Commercial  loan 
TDRs and credit card TDRs are classified as nonaccrual loans and 
are typically returned to accrual status upon a six month period of 
sustained  performance  under  the  restructured  terms.  These 
from 
approaches  are  consistent  with  published  guidance 
regulatory  agencies.  The  following  table  summarizes  TDRs  by 
loan type and delinquency status. 

Performing 
30-89 Days Past 

90 Days or More 

As of December 31, 2010 ($ in millions) 
$369
Commercial 
1,182
Residential mortgages(a) 
444
Home equity 
101
Credit card 
37
Other consumer 
Total 
$2,133
(a)  Information  includes  advances  made  pursuant  to  servicing  agreements  to  GNMA  mortgage  pools  whose  repayments  are  insured  by  the  Federal  Housing  Administration  or  guaranteed  by  the 

$227
950
364
46
32
$1,619

141
116
33
55
2
347

-
67
47
-
3
117

1 
49 
- 
- 
- 
50 

Nonaccrual 

Past Due  

Current 

Total  

Due 

Department of Veterans Affairs. As of December 31, 2010, these advances represented $44 of current loans, $17 of 30-89 days past due loans and $22 of 90 days or more past due loans.

 Fifth Third Bancorp    55     

 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

TABLE 39: SUMMARY OF CREDIT LOSS EXPERIENCE 
For the years ended December 31 ($ in millions) 
Losses charged off: 

Commercial and industrial loans 
Commercial mortgage loans 
Commercial construction loans 
Commercial leases 
Residential mortgage loans 
Home equity 
Automobile loans 
Credit card 
Other consumer loans and leases 

Total losses 
Recoveries of losses previously charged off: 

Commercial and industrial loans 
Commercial mortgage loans 
Commercial construction loans 
Commercial leases 
Residential mortgage loans 
Home equity 
Automobile loans 
Credit card 
Other consumer loans and leases 

Total recoveries 
Net losses charged off: 

Commercial and industrial loans 
Commercial mortgage loans 
Commercial construction loans 
Commercial leases 
Residential mortgage loans 
Home equity 
Automobile loans 
Credit card 
Other consumer loans and leases 

2010

($631)
(541)
(265)
(7)
(441)
(276)
(132)
(164)
(28)
(2,485)

45
17
13
5
2
12
44
9
10
157

(586)
(524)
(252)
(2)
(439)
(264)
(88)
(155)
(18)
($2,328)

Total net losses charged off 
Net charge-offs as a percent of average loans and leases (excluding held for sale): 

Commercial and industrial loans 
Commercial mortgage loans 
Commercial construction loans 
Commercial leases 
Total commercial loans and leases 
Residential mortgage loans 
Home equity 
Automobile loans 
Credit card 
Other consumer loans and leases 
Total consumer loans and leases 

Total net losses charged off 

2.23 % 
4.58
8.48
0.05
3.10
5.49
2.20
0.85
8.28
2.58
2.92
3.02 % 

2009

(768)
(436)
(420)
(11)
(359)
(330)
(189)
(178)
(28)
(2,719)

50
14
4
4
2
8
41
8
7
138

(718)
(422)
(416)
(7)
(357)
(322)
(148)
(170)
(21)
(2,581)

2.61
3.43
9.24
0.22
3.27
4.15
2.57
1.68
8.87
2.14
3.10
3.20

2008 

(667) 
(618) 
(750) 
- 
(243) 
(212) 
(168) 
(101) 
(32) 
(2,791) 

18 
5 
2 
1 
- 
7 
34 
7 
7 
81 

(649) 
(613) 
(748) 
1 
(243) 
(205) 
(134) 
(94) 
(25) 
(2,710) 

2.31 
4.80 
12.80 
(.02) 
3.99 
2.47 
1.67 
1.56 
5.51 
2.10 
2.08 
3.23 

2007

(121)
(46)
(29)
(1)
(43)
(106)
(117)
(54)
(27)
(544)

12
2
-
1
-
9
32
8
18
82

(109)
(44)
(29)
-
(43)
(97)
(85)
(46)
(9)
(462)

.49
.40
.51
.01
.43
.48
.82
.83
3.55
.83
.84
.61

2006

(131)
(27)
(7)
(4)
(23)
(65)
(87)
(36)
(28)
(408)

24
3
-
5
-
9
30
5
16
92

(107)
(24)
(7)
1
(23)
(56)
(57)
(31)
(12)
(316)

.53
.25
.11
(.03)
.34
.27
.46
.60
3.65
.91
.55
.44

Allowance for Credit Losses 
The allowance for credit losses is comprised of the ALLL and the 
reserve for unfunded commitments. The ALLL provides coverage 
for  probable  and  estimable  losses  in  the  loan  and  lease  portfolio. 
The  Bancorp  evaluates  the  ALLL  each  quarter  to  determine  its 
adequacy  to  cover  inherent  losses.  Several  factors  are  taken  into 
consideration in the determination of the overall ALLL, including 
an  unallocated  component.  These  factors  include,  but  are  not 
limited to, the overall risk profile of the loan and lease portfolios, 
net charge-off experience, the extent of impaired loans and leases, 
the level of nonaccrual loans and leases, the level of 90 days past 
due loans and leases and the overall percentage level of the ALLL. 
The  Bancorp  also  considers  overall  asset  quality  trends,  credit 
administration 
risk 
identification  practices,  credit  policy  and  underwriting  practices, 
overall  portfolio  growth,  portfolio  concentrations  and  current 
the  Critical 
local  economic  conditions.  See 
national  and 
Accounting Policies section for more information.  

and  portfolio  management  practices, 

In  2010  the  Bancorp  did  not  substantively  change  any 
material aspect of its overall approach in the determination of the 
ALLL and there have been no material changes in assumptions or 
estimation techniques as compared to prior periods that impacted 
the determination of the current period allowance. In addition to 

56    Fifth Third Bancorp     

the  ALLL,  the  Bancorp  maintains  a  reserve  for  unfunded 
commitments  recorded  in  other  liabilities  in  the  Consolidated 
Balance Sheets. The methodology used to determine the adequacy 
of  this  reserve  is  similar  to  the  Bancorp’s  methodology  for 
determining the ALLL. The provision for unfunded commitments 
is  included  in  other  noninterest  expense  in  the  Consolidated 
Statements of Income. 

Certain inherent, but unconfirmed losses are probable within 
the  loan  and  lease  portfolio.  The  Bancorp’s  current  methodology 
for determining the level of losses is based on historical loss rates, 
current  credit  grades,  specific  allocation  on  loans  modified  in  a 
TDR and impaired commercial credits above specified thresholds 
and  other  qualitative  adjustments.  Due  to  the  heavy  reliance  on 
realized  historical  losses  and  the  credit  grade  rating  process,  the 
model  derived  required  reserves 
the 
deterioration  in  the  portfolio,  in  a  stable  or  deteriorating  credit 
environment,  and  tend  not  to  be  as  responsive  when  improved 
conditions  have  presented 
these  model 
limitations,  the  qualitative  adjustment  factors  may  be  incremental 
or  decremental  to  the  quantitative  model  results.  An  unallocated 
is  maintained  to  recognize  the 
component  to  the  ALLL 
imprecision  in  estimating  and  measuring  loss.  The  unallocated 
allowance  as  a  percent  of  total  portfolio  loans  and  leases  for  the 

themselves.  Given 

to  slightly 

tend 

lag 

 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

year  ended  December  31,  2010  was  .19%,  or  five  percent  of  the 
total ALLL, compared to .25%, or five percent of the total ALLL, 
as  of  December  31,  2009.  The  unallocated  allowance  was  held 
consistent to the total ALLL due to many of the impacts of recent 
economic events being more fully incorporated into the historical 
loss rates within the portfolio specific models and stabilization in 
general economic factors including real estate values in certain of 
the Bancorp’s lending markets.  

The  ALLL  as  a  percent  of  the  total  loan  and  lease  portfolio 
decreased to 3.88% at December 31, 2010, compared to 4.88% at 
December 31, 2009. Total ALLL was $3.0 billion and $3.7 billion 
as of December 31, 2010 and 2009, respectively. This decrease is 
reflective of a number of factors including decreases in net charge-
offs  and  delinquencies  and  signs  of  moderation  in  general 
economic conditions during 2010.  

the  allowance 

 The  Bancorp’s  determination  of 

for 
commercial loans is sensitive to the risk grades it assigns to these 
loans.  In  the  event  that  10%  of  commercial  loans  in  each  risk 
category  would  experience  a  downgrade  of  one  risk  category,  the 
allowance  for  commercial  loans  would  increase  by  approximately 
$156  million  at  December  31,  2010.  In  addition,  the  Bancorp’s 
determination of the allowance for residential mortgage loans and 
consumer  loans  is  sensitive  to  changes  in  estimated  loss  rates.  In 
the  event  that  estimated  loss  rates  would  increase  10%,  the 
allowance  for  residential  mortgage  loans  and  consumer  loans 

would  increase  approximately  $31  million  and  $56  million, 
respectively  at  December  31,  2010.  As  several  qualitative  and 
quantitative factors are considered in determining the ALLL, these 
sensitivity analyses do not necessarily reflect the nature and extent 
of  future  changes  in  the  ALLL.  They  are  intended  to  provide 
insights  into  the  impact  of  adverse  changes  to  risk  grades  and 
estimated  loss  rates  and  do  not  imply  any  expectation  of  future 
deterioration  in  the  risk  ratings  or  loss  rates.  Given  current 
processes employed by the Bancorp, management believes the risk 
grades and estimated loss rates currently assigned are appropriate. 

Total  impaired  loans  consist  of  loans  and  leases  that  are 
restructured in a troubled debt restructuring and larger commercial 
loans  included  with  aggregate  borrower  relationship  balances 
exceeding  $1  million  that  exhibit  probable  or  observed  credit 
weaknesses.  Impaired  loans  are  subject  to  individual  review  and 
decreased  from  $3.3  billion  as  of  December  31,  2009  to  $2.9 
billion as of December 31, 2010.  

The Bancorp continually reviews its credit administration and 
loan  and  lease  portfolio  and  makes  changes  based  on  the 
performance  of  its  products.  Management  discontinued  the 
origination of brokered home equity products at the end of 2007, 
suspended homebuilder lending in the fourth quarter of 2007 and 
new  commercial  non-owner  occupied  real  estate  lending  in  2008, 
and raised underwriting standards across both the commercial and 
consumer loan product offerings. 

TABLE 40: CHANGES IN ALLOWANCE FOR CREDIT LOSSES 
For the years ended December 31 ($ in millions) 

Balance beginning of period 
Impact of change in accounting principle 
Net losses charged off 
Provision for loan and lease losses 

Balance, end of year 
Reserve for unfunded commitments: 

Balance beginning of period 
Impact of change in accounting principle 
Provision for unfunded commitments 
Balance, end of year 

2010
$3,749
45
(2,328)
1,538
$3,004

294
(43)
(24)
$227

2009
2,787
-
(2,581)
3,543
3,749

195
-
99
294

2008 
937 
- 
(2,710) 
4,560 
2,787 

95 
- 
100 
195 

2007
771
-
(462)
628
937

76
-
19
95

TABLE 41: ATTRIBUTION OF ALLOWANCE FOR LOAN AND LEASE LOSSES TO PORTFOLIO LOANS AND LEASES 
As of December 31 ($ in millions) 
Allowance attributed to: 

2008 

2009

2007

2010

Commercial and industrial loans 
Commercial mortgage loans 
Commercial construction loans 
Commercial leases 
Residential mortgage loans 
Consumer loans  
Consumer leases 
Unallocated 

Total ALLL 
Portfolio loans and leases: 

Commercial and industrial loans 
Commercial mortgage loans 
Commercial construction loans 
Commercial leases 
Residential mortgage loans 
Consumer loans  
Consumer leases 

Total portfolio loans and leases 
Attributed allowance as a percent of respective portfolio loans: 

Commercial and industrial loans 
Commercial mortgage loans 
Commercial construction loans 
Commercial leases 
Residential mortgage loans 
Consumer loans  
Consumer leases 
Unallocated (as a percent of total portfolio loans and leases) 

Total portfolio loans and leases 

$1,123
597
158
111
310
554
1
150
$3,004

$27,191
10,845
2,048
3,378
8,956
24,801
272
$77,491

 4.13 % 
5.50
7.71
3.29
3.35
2.23
.37
.19

3.88 % 

1,282
734
380
121
375
660
4
193
3,749

25,683
11,803
3,784
3,535
8,035
23,439
500
76,779

4.99
6.22
10.04
3.42
4.67
2.81
.80
.25
4.88

824 
363 
252 
61 
388 
611 
9 
279 
2,787 

29,197 
12,502 
5,114 
3,666 
9,385 
23,509 
770 
84,143 

2.82 
2.90 
4.93 
1.66 
4.13 
2.60 
1.17 
.33 
3.31 

271
135
98
27
67
287
5
47
937

24,813
11,862
5,561
3,737
10,540
22,943
797
80,253

1.09
1.14
1.77
.72
.63
1.25
.63
.06
1.17

2006
744
-
(316)
343
771

70
-
6
76

2006

252
95
49
24
51
247
5
48
771

20,831
10,405
6,168
3,842
8,830
23,204
1,073
74,353

1.21
.91
.80
.62
.58
1.06
.47
.06
1.04

    Fifth Third Bancorp    57 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

MARKET RISK MANAGEMENT 
Market  risk  arises  from  the  potential  for  market  fluctuations  in 
interest  rates,  foreign  exchange  rates  and  equity  prices  that  may 
result  in  potential  reductions  in  net  income.  Interest  rate  risk,  a 
component of market risk, is the exposure to adverse changes in 
net interest income or financial position due to changes in interest 
rates. Management considers interest rate risk a prominent market 
risk in terms of its potential impact on earnings. Interest rate risk 
can occur for any one or more of the following reasons: 

•  Assets and liabilities may mature or reprice at different times; 
•  Short-term and long-term market interest rates may change 

by different amounts; or  

•  The expected maturity of various assets or liabilities may 

shorten or lengthen as interest rates change. 

In  addition  to  the  direct  impact  of  interest  rate  changes  on  net 
interest  income,  interest  rates  can  indirectly  impact  earnings 
through  their  effect  on  loan  demand,  credit  losses,  mortgage 
originations, the value of servicing rights and other sources of the 
Bancorp’s earnings. Stability of the Bancorp’s net income is largely 
dependent  upon  the  effective  management  of  interest  rate  risk. 
Management  continually  reviews  the  Bancorp’s  balance  sheet 
composition and earnings flows and models the interest rate risk, 
and possible actions to reduce this risk, given numerous possible 
future interest rate scenarios. 

Net Interest Income Simulation Model 
The  Bancorp  employs  a  variety  of  measurement  techniques  to 
identify  and  manage  its  interest  rate  risk,  including  the  use  of an 
NII  simulation  model  to  analyze  the  sensitivity  of  net  interest 
income  to  changing  interest  rates.  The  model  is  based  on 
contractual  and  assumed  cash  flows  and  repricing  characteristics 
for  all  of  the  Bancorp’s  financial  instruments  and  incorporates 
market-based  assumptions  regarding  the  effect  of  changing 
interest  rates  on  the  prepayment  rates  of  certain  assets  and 
liabilities. The model also includes senior management projections 
of  the  future  volume  and  pricing  of  each  of  the  product  lines 
offered  by  the  Bancorp  as  well  as  other  pertinent  assumptions. 
Actual  results  may  differ  from  these  simulated  results  due  to 
timing,  magnitude  and  frequency  of  interest  rate  changes  as  well 
as changes in market conditions and management strategies. 

The  Bancorp’s  Executive  ALCO,  which  includes  senior 
management representatives and is accountable to the Enterprise 
Risk Management Committee, monitors and manages interest rate 
risk  within  Board  approved  policy  limits.  In  addition  to  the  risk 
management activities of ALCO, the Bancorp has a Market Risk 
Management function as part of ERM that provides independent 
oversight of market risk activities. The Bancorp’s interest rate risk 
exposure  is  currently  evaluated  by  measuring  the  anticipated 
change  in  net  interest  income  over  12-month  and  24-month 
horizons assuming a 100 bp parallel ramped increase and a 200 bp 
parallel ramped increase in interest rates. The Fed Funds interest 
rate, targeted by the Federal Reserve at a range of 0% to 0.25%, is 
currently  set  at  a  level  that  would  be  negative  in  parallel  ramped 
decrease  scenarios;  therefore,  those  scenarios  were  omitted  from 
the  interest  rate  risk  analyses  for  December  31,  2010.  In 
accordance  with  the  current  policy,  the  rate  movements  are 
assumed to occur over one year and are sustained thereafter. 

At December 31, 2010, the Bancorp’s simulated exposure to 
a  change  in  interest  rates  as  described  above  reflects  moderate 
asset sensitivity in year one with increased asset sensitivity in year 
two. Table 42 shows the Bancorp's estimated net interest income 
sensitivity  profile  and  ALCO  policy  limits  as  of  December  31, 
2010. 

58    Fifth Third Bancorp     

TABLE 42: ESTIMATED NII SENSITIVITY PROFILE 
Percent Change in NII 
(FTE) 

ALCO Policy Limits 

Change in 
Interest 
Rates (bp) 
+200 
+100 

12 
Months 
   1.02% 
0.49 

13 to 24  
Months 
4.99 
2.73 

12 
Months 
(5.00) 
- 

13 to 24 
 Months 
(7.00) 
- 

Economic Value of Equity 
The  Bancorp  employs  EVE  as  a  measurement  tool  in  managing 
interest  rate  risk.  Whereas  the  earnings  simulation  highlights 
exposures  over  a  relatively  short  time  horizon,  the  EVE  analysis 
incorporates all cash flows over the estimated remaining life of all 
balance  sheet  and  derivative  positions.  The  EVE  of  the  balance 
sheet, at a point in time, is defined as the discounted present value 
of  asset  and  derivative  cash  flows  less  the  discounted  value  of 
liability cash flows. The sensitivity of EVE to changes in the level 
of interest rates is a measure of longer-term interest rate risk. EVE 
values only the current balance sheet and does not incorporate the 
growth  assumptions  used  in  the  earnings  simulation  model.  As 
with the earnings simulation model, assumptions about the timing 
and variability of balance sheet cash flows are critical in the EVE 
analysis.  Particularly 
important  are  the  assumptions  driving 
prepayments and the expected changes in balances and pricing of 
the transaction deposit portfolios. The following table shows the 
Bancorp’s EVE sensitivity profile as of December 31, 2010. 

TABLE 43: ESTIMATED EVE SENSITIVITY PROFILE 

Change in  
Interest Rates (bp) 
+200 
+100 
  +25 
   -25  

Change in EVE 
   (1.62%) 
(0.50) 
(0.09) 
(0.13) 

ALCO Policy Limits 
(15.0) 

that 

This  EVE  profile  suggests 

the  Bancorp  would 
experience a slight adverse effect from an initial increase in rates, 
and  that  the  adverse  impact  would  become  greater  as  rates 
continue  to  rise.  While  an  instantaneous  shift  in  interest  rates  is 
used  in  this  analysis  to  provide  an  estimate  of  exposure,  the 
Bancorp believes that a gradual shift in interest rates would have a 
much more modest impact. Since EVE measures the discounted 
present  value  of  cash  flows  over  the  estimated 
lives  of 
instruments, the change in EVE does not directly correlate to the 
degree  that  earnings  would  be  impacted  over  a  shorter  time 
horizon (e.g., the current fiscal year). Further, EVE does not take 
into account factors such as future balance sheet growth, changes 
in product mix, changes in yield curve relationships and changing 
product spreads that could mitigate the adverse impact of changes 
in  interest  rates.  The  NII  simulation  and  EVE  analyses  do  not 
that  management  may 
necessarily 
undertake to manage this risk in response to anticipated changes 
in interest rates. 

include  certain  actions 

The Bancorp regularly evaluates its exposures to LIBOR and 
Prime  basis  risks,  nonparallel  shifts  in  the  yield  curve  and 
embedded options risk. In addition, the impact on NII and EVE 
of  extreme  changes  in  interest  rates  is  modeled,  wherein  the 
Bancorp employs the use of yield curve shocks and environment-
specific scenarios. 

Use of Derivatives to Manage Interest Rate Risk 
An  integral  component  of  the  Bancorp’s  interest  rate  risk 
management  strategy  is  its  use  of  derivative  instruments  to 
minimize significant fluctuations in earnings caused by changes in 
market interest rates. Examples of derivative instruments that the 
Bancorp  may  use  as  part  of  its  interest  rate  risk  management

 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

strategy  include  interest  rate  swaps,  interest  rate  floors,  interest 
rate  caps,  forward  contracts,  principal  only  swaps,  options  and 
swaptions. 

for  as 

free-standing  derivatives 

As part of its overall risk management strategy relative to its 
mortgage  banking  activity,  the  Bancorp  enters  into  forward 
contracts  accounted 
to 
economically  hedge  interest  rate  lock  commitments  that  are  also 
considered  free-standing  derivatives.  Additionally,  the  Bancorp 
economically hedges its exposure to mortgage loans held for sale. 
The Bancorp also establishes derivative contracts with major 
financial  institutions  to  economically  hedge  significant  exposures 
assumed  in  commercial  customer  accommodation  derivative 
contracts. Generally, these contracts have similar terms in order to 
protect the Bancorp from market volatility. Credit risk arises from 
the possible inability of counterparties to meet the terms of their 
contracts,  which  the  Bancorp  minimizes  through  collateral 
arrangements,  approvals,  limits  and  monitoring  procedures.  See 
Note  14  of  the  Notes  to  Consolidated  Financial  Statements  for 
further information on these derivatives. 

Portfolio Loans and Leases and Interest Rate Risk 
Although  the  Bancorp’s  portfolio  loans  and  leases  contain  both 
fixed  and  floating/adjustable  rate  products,  the  rates  of  interest 
earned by the Bancorp on the outstanding balances are generally 
established  for  a  period  of  time.  The  interest  rate  sensitivity  of 
loans  and  leases  is  directly  related  to  the  length  of  time  the  rate 
earned is established. Table 44 displays the expected principal cash 
flows of the Bancorp’s portfolio loans and leases as of December 
31, 2010. Table 45 displays a summary of expected principal cash 
flows occurring after one year as of December 31, 2010. 

Residential Mortgage Servicing Rights and Interest Rate Risk 
The  net  carrying  amount  of  the  residential  MSR  portfolio  was 
$822 million and $699 million as of December 31, 2010 and 2009, 
respectively.  The  value  of  servicing  rights  can  fluctuate  sharply 
depending  on  changes  in  interest  rates  and  other  factors. 
Generally,  as  interest  rates  decline  and  loans  are  prepaid  to  take 
advantage  of  refinancing,  the  total  value  of  existing  servicing 
rights  declines  because  no  further  servicing  fees  are  collected  on 

repaid  loans.  The  Bancorp  maintains  a  non-qualifying  hedging 
strategy  relative  to  its  mortgage  banking  activity  in  order  to 
manage a portion of the risk associated with changes in the value 
of its MSR portfolio as a result of changing interest rates. 

Mortgage rates declined during 2010 and 2009. The decrease 
in rates caused prepayment assumptions to increase and led to $36 
million  in  temporary  impairment  of  servicing  rights  during  the 
year  ended  December  31,  2010  compared  to  $24  million  in 
temporary  impairment  in  2009.  Servicing  rights  are  deemed 
temporarily  impaired  when  a  borrower’s  loan  rate  is  distinctly 
higher  than  prevailing  rates.  Temporary  impairment  on  servicing 
rights  is  reversed  when  the  prevailing  rates  return  to  a  level 
commensurate  with  the  borrower’s  loan  rate.  Offsetting  the 
mortgage  servicing  rights  valuation,  the  Bancorp  recognized  net 
gains  of  $123  million  and  $98  million  on  its  non-qualifying 
hedging  strategy  for  the  years  ended  December  31,  2010  and 
2009,  respectively.  The  net  gains  from  the  Bancorp’s  non-
qualifying hedging strategy for 2010 and 2009 include $14 million 
and $57 million, respectively, of net gains on the sale of securities. 
See  Note  13  of  the  Notes  to  Consolidated  Financial  Statements 
for further discussion on servicing rights. 

Foreign Currency Risk 
The Bancorp enters into foreign exchange derivative contracts to 
economically  hedge  certain  foreign  denominated  loans.  The 
derivatives  are  classified  as  free-standing  instruments  with  the 
revaluation  gain  or  loss  being  recorded  in  other  noninterest 
income in the Consolidated Statements of Income. The balance of 
the  Bancorp’s  foreign  denominated  loans  at  December  31,  2010 
and  2009  was  approximately  $283  million  and  $272  million, 
respectively.  The  Bancorp  also  enters  into  foreign  exchange 
contracts  for  the  benefit  of  commercial  customers  involved  in 
international  trade  to  hedge  their  exposure  to  foreign  currency 
fluctuations.  The  Bancorp  has  internal  controls  in  place  to  help 
ensure excessive risk is not being taken in providing this service to 
customers.  These  controls  include  an  independent  determination 
of  currency  volatility  and  credit  equivalent  exposure  on  these 
contracts,  counterparty  credit  approvals  and  country  limits.

TABLE 44: PORTFOLIO LOAN AND LEASE PRINCIPAL CASH FLOWS  
As of December 31, 2010 ($ in millions) 
   Commercial and industrial loans 
   Commercial mortgage loans 
   Commercial construction loans 
   Commercial leases 
Subtotal – commercial 
   Residential mortgage loans 
   Home equity 
   Automobile loans 
   Credit card 
   Other consumer loans and leases 
Subtotal – consumer 
Total 

Less than 1 year 
$9,755 
5,414 
1,146 
522 
16,837 
1,437 
1,656 
4,324 
191 
517 
8,125 
$24,962 

1-5 years 
14,794 
4,390 
655 
1,365 
21,204 
3,544 
4,241 
6,399 
1,705 
160 
16,049 
37,253 

Over 5 years 

2,642 
1,041 
247 
1,491 
5,421 
3,975 
5,616 
260 
- 
4 
9,855 
15,276 

Total 
27,191 
10,845 
2,048 
3,378 
43,462 
8,956 
11,513 
10,983 
1,896 
681 
34,029 
77,491 

TABLE 45: PORTFOLIO LOAN AND LEASE PRINCIPAL CASH FLOWS OCCURRING AFTER ONE YEAR 

As of December 31, 2010 ($ in millions) 
   Commercial and industrial loans 
   Commercial mortgage loans 
   Commercial construction loans 
   Commercial leases 
Subtotal - commercial 
   Residential mortgage loans 
   Home equity 
   Automobile loans 
   Credit card 
   Other consumer loans and leases 
Subtotal – consumer 
Total 

Fixed 

$3,350 
1,934 
259 
2,856 
8,399 
5,127 
1,472 
6,601 
770 
128 
14,098 
$22,497 

Interest Rate 

Floating or Adjustable 

14,086 
3,497 
643 
- 
18,226 
2,392 
8,385 
58 
935 
36 
11,806 
30,032 

    Fifth Third Bancorp    59 

 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

TABLE 46: AGENCY RATINGS 
As of February 28, 2011 
Fifth Third Bancorp: 

Short-term 
Senior debt 
Subordinated debt 

Fifth Third Bank: 
Short-term 
Long-term deposit 
Senior debt 
Subordinated debt 

Moody’s 

Standard and Poor’s 

P-2 
Baa1 
Baa2 

P-2 
A3 
A3 
Baa1 

A-2 
BBB 
BBB- 

A-2 
No rating 
BBB+ 
BBB 

Fitch 

F1 
A- 
BBB+ 

F1 
A 
A- 
BBB+ 

DBRS 

R-1L 
AL 
BBBH 

R-1L 
A 
A 
A (low) 

LIQUIDITY RISK MANAGEMENT 
The goal of liquidity management is to provide adequate funds to 
meet  changes  in  loan  and  lease  demand,  unexpected  deposit 
withdrawals and other contractual obligations. Mitigating liquidity 
risk  is  accomplished  by  maintaining  liquid  assets  in  the  form  of 
investment  securities,  maintaining  sufficient  unused  borrowing 
capacity  in  the  debt  markets  and  delivering  consistent  growth  in 
core deposits. A summary of certain obligations and commitments 
to  make  future  payments  under  contracts  is  included  in  Note  18 
of the Notes to Consolidated Financial Statements. 

The  Bancorp  maintains  a  contingency  funding  plan  that 
assesses  the  liquidity  needs  under  various  scenarios  of  market 
conditions,  asset  growth  and  credit  rating  downgrades.  The  plan 
includes  liquidity  stress  testing  which  measures  various  sources 
and uses of funds under the different scenarios. The contingency 
plan  provides  for  ongoing  monitoring  of  unused  borrowing 
capacity  and  available  sources  of  contingent  liquidity  to  prepare 
for  unexpected  liquidity  needs  and  to  cover  unanticipated  events 
that could affect liquidity. 

The  Bancorp  has  approximately  $6.8  billion  of  unsecured 
long-term debt outstanding as of December 31, 2010. Long-term 
debt with a principal balance of $15 million and a carrying value 
of $14 million will mature during 2011. 

Sources of Funds 
The Bancorp’s primary sources of funds relate to cash flows from 
loan  and  lease  repayments,  payments  from  securities  related  to 
sales and maturities, the sale or securitization of loans and leases 
and  funds  generated  by  core  deposits,  in  addition  to  the  use  of 
public and private debt offerings. 

loan  and 

Projected  contractual  maturities  from 

lease 
repayments  are  included  in  Table  44  of  the  Market  Risk 
Management  section.  Of  the  $15.4  billion  of  securities  in  the 
available-for-sale  portfolio  at  December  31,  2010,  $4.0  billion  in 
principal  and  interest  is  expected  to  be  received  in  the  next  12 
months and an additional $2.5 billion is expected to be received in 
the  next  13  to  24  months.  For  further  information  on  the 
Bancorp’s 
the 
Investment Securities section of the MD&A.  

securities  portfolio, 

available-for-sale 

see 

fixed-rate 

single-family 

residential  mortgage 

Asset-driven liquidity is provided by the Bancorp’s ability to 
sell  or  securitize  loan  and  lease  assets.  In  order  to  reduce  the 
exposure to interest rate fluctuations and to manage liquidity, the 
Bancorp  has  developed  securitization  and  sale  procedures  for 
several  types  of  interest-sensitive  assets.  A  majority  of  the  long-
loans 
term, 
underwritten according to FHLMC or FNMA guidelines are sold 
for cash upon origination. Additional assets such as jumbo fixed-
rate residential mortgages, certain commercial loans, home equity 
lines  and  loans,  automobile  loans  and  other  consumer  loans  are 
also  capable  of  being  securitized  or  sold.  For  the  years  ended 
December  31,  2010  and  2009,  loans  totaling  $18.2  billion  and 
$21.8  billion,  respectively,  were  sold,  securitized  or  transferred 
off-balance  sheet.  For  further  information  on  the  transfer  of 
financial  assets,  see  Note  12  of  the  Notes  to  Consolidated 
Financial Statements. 

60    Fifth Third Bancorp     

to 

funding 

tools  utilized 

Core deposits have historically provided the Bancorp with a 
sizeable  source  of  relatively  stable  and  low  cost  funds.  The 
Bancorp’s  average  core  deposits  and  shareholders’  equity  funded 
80%  of  its  average  total  assets  during  2010  compared  to  72% 
during 2009. In addition to core deposit funding, the Bancorp also 
accesses  a  variety  of  other  short-term  and  long-term  funding 
sources,  which  include  the  use  of  the  FHLB  system.  Certificates 
of deposit carrying a balance of $100,000 or more and deposits in 
the  Bancorp’s  foreign  branch  located  in  the  Cayman  Islands  are 
wholesale 
fund  asset  growth. 
Management  does  not  rely  on  any  one  source  of  liquidity  and 
manages availability in response to changing balance sheet needs.  
The  Bancorp  previously  participated  in  the  FDIC’s  TAG 
program  that  was  adopted  on  November  21,  2008  under  EESA. 
The  TAG  program  provides  insurance  to  any  funds  held  in 
qualifying  noninterest-bearing  transaction  accounts  without  limit. 
On  April  13,  2010,  the  FDIC  adopted  an  interim  final  rule 
extending  the  TAG  program  for  six  months,  through  December 
31,  2010,  with  the  possibility  of  extending  the  program  an 
additional  twelve  months  without  further  rulemaking.  As  a 
participant  in  the  TAG  program,  the  Bancorp  was  required  to 
decide whether to opt out of the program on or before April 30, 
2010. The Bancorp opted out of the TAG program effective July 
1,  2010.  After  this  date,  customer  accounts  that  qualified  under 
the TAG program are no longer guaranteed in full, but are insured 
up to $250,000 under the FDIC’s general deposit insurance rules. 

The  Bancorp  has  a  shelf  registration  in  place  with  the  SEC 
permitting ready access to the public debt markets and qualifies as 
a “well-known seasoned issuer” under SEC rules. As of December 
31, 2010, $8.8 billion of debt or other securities were available for 
issuance  from  this  shelf  registration  under  the  current  Bancorp’s 
Board  of  Directors’  authorizations,  however,  access  to  these 
markets may depend on market conditions. The Bancorp also has 
$19.0  billion  of  funding  available  for  issuance  through  private 
offerings of debt securities pursuant to its bank note program and 
currently  has  approximately  $25.3  billion  of  borrowing  capacity 
available through secured borrowing sources including the FHLB 
and FRB.  

On January 25, 2011, the Bancorp raised $1.7 billion in new 
common  equity  through  the  issuance  of  121,428,572  shares  of 
common  stock  in  an  underwriting  offering  at  an  initial  price  of 
$14.00 per share. Additionally, on January 25, 2011, the Bancorp 
sold  $1.0  billion  in  aggregate  principal  amount  of  3.625%  Senior 
Notes  due  January  25,  2016.  Note  32  of  the  Notes  to 
additional 
Consolidated 
information  regarding  the  common  equity  and  senior  notes 
offerings. 

Statements 

Financial 

provides 

Credit Ratings 
The cost and availability of financing to the Bancorp are impacted 
by its credit ratings. A downgrade to the Bancorp’s credit ratings 
could affect its ability to access the credit markets and increase its 
borrowing  costs,  thereby  adversely  impacting  the  Bancorp’s 
financial  condition  and  liquidity.  Key  factors  in  maintaining  high 
credit ratings include a stable and diverse earnings stream, strong 

 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

credit quality, strong capital ratios and diverse funding sources, in 
addition to disciplined liquidity monitoring procedures. 

The  Bancorp’s  senior  debt  credit  ratings  are  summarized  in 
Table  46.  The  ratings  reflect  the  ratings  agencies  view  on  the 
Bancorp’s  capacity  to  meet  financial  commitments.*  Additional 
information on senior debt credit ratings is as follows: 

• 

•  Moody’s  “Baa1”  rating  is  considered  medium-grade 
obligations  and  is  the  fourth  highest  ranking  within  its 
overall classification system; 
Standard & Poor’s “BBB” rating indicates the obligor’s 
capacity  to  meet  its  financial  commitment  is  adequate 
and  is  the  fourth  highest  ranking  within  its  overall 
classification system; 
Fitch  Ratings’  “A-”  rating  is  considered  high  credit 
quality and is the third highest ranking within its overall 
classification system; and 

• 

•  DBRS Ltd.’s “A (low)” rating is considered satisfactory 
credit quality and is the third highest ranking within its 
overall classification system. 

Additionally,  the  Bancorp’s  subsidiary  bank  (Fifth  Third  Bank) 
also  receives  independent  credit  ratings.  On  November  1,  2010, 
Moody’s  downgraded  ten  large  regional  banks,  including  Fifth 
Third Bank, due to the passage of the Dodd-Frank Act. The Act 
signaled  the  government’s  intent  to  limit  support  for  individual 
banks,  thus  reducing  Moody’s  support  assumptions  for  these 
banks.  Fifth  Third  Bank’s  credit  ratings  for  Short-Term,  Long-
Term  Deposit,  Senior  Debt  and  Subordinated  Debt  were 
downgraded to P-2, A3, A3 and Baa1, respectively, from P-1, A2, 
A2  and  A3,  respectively.  Additionally,  Moody’s  changed  Fifth 
Third  Bancorp  and  Fifth  Third  Bank’s  outlook  from  negative  to 
stable.  During  2010,  DBRS  Investors  Service  downgraded  the 
long-term  debt  rating  and  deposit  ratings  for  the  Bancorp’s 
subsidiary to “A” from “AH”. 
* As an investor, you should be aware that a security rating is not 
a  recommendation  to  buy,  sell  or  hold  securities,  that  it  may  be 
subject  to  revision  or  withdrawal  at  any  time  by  the  assigning 
rating  organization  and  that  each  rating  should  be  evaluated 
independently of any other rating. 

CAPITAL MANAGEMENT  
Management, 
including  the  Bancorp’s  Board  of  Directors, 
regularly reviews the Bancorp’s capital position to help ensure it is 
appropriately positioned under various operating environments. 

2009 Capital Actions 
On May 7, 2009, the Bancorp announced its SCAP results which 
indicated  that  the  Bancorp’s  Tier  1  common  equity  would  be 
required  to  be  augmented  to  maintain  a  capital  buffer  above  the 
newly  required  four  percent  threshold  of  the  Tier  1  common 
equity  ratio  under  the  more  adverse  scenario  of  the  assessment. 
The  total  amount  required,  prior  to  considering  activities  by  the 

Bancorp  since  the  end  of  the  fourth  quarter  of  2008,  was  $2.6 
billion.   

After  considering  such  activities,  primarily  the  Processing 
Business Sale, the indicated  additional net Tier I common equity 
required  was  $1.1  billion.  To  address  the  SCAP  results  the 
Bancorp undertook a number of capital actions during the second 
quarter  of  2009.  The  Bancorp  completed  a  $1  billion  common 
stock  offering  and  issued  approximately  158  million  shares  at  an 
average  price  of  $6.33.  In  addition,  the  Bancorp  completed  an 
exchange  of  a  portion  of  its  Series  G  preferred  stock  for 
2,158.8272 shares of its common stock, no par value, and $8,250 
in  cash,  for  each  set  of  250  validly  tendered  and  accepted 
depositary  shares.  The  Bancorp  issued  approximately  60  million 
shares  of  common  stock  and  paid  $230  million  in  cash  in 
exchange  for  7 million  depositary  shares.  After settlement  of  the 
exchange  offer,  4,112,750  depositary  shares  representing  16,451 
shares  of  Series  G  preferred  stock  remained  outstanding.  As  a 
result of this exchange, the Bancorp increased its common equity 
by  $441  million.  The  Bancorp  also  sold  its  Visa,  Inc.  Class  B 
common shares resulting in an additional $187 million benefit to 
equity. 

2011 Capital Actions 
On  January  25,  2011,  the  Bancorp  raised  $1.7  billion  in  new 
common  equity  through  the  issuance  of  121,428,572  shares  of 
common  stock  in  an  underwriting  offering  at  an  initial  price  of 
$14.00 per share. On January 24, 2011, the underwriters exercised 
their  option  to  purchase  an  additional  12,142,857  shares  at  the 
offering  price  of  $14.00  per  share.  In  connection  with  this 
exercise,  the  Bancorp  elected  that  all  such  additional  shares  be 
sold and the Bancorp entered into a forward sale agreement which 
resulted  in  a  final  net  payment  of  959,821  shares  on  February  4, 
2011. 

On  February 2,  2011,  the  Bancorp  redeemed  all  136,320 
shares  of  its  Series  F  Preferred  Stock  held  by  the  U.S.  Treasury 
totaling $3.4 billion. The Bancorp used the net proceeds from the 
common  stock  and  senior  notes  offerings  previously  described 
and other funds to redeem the Series F Preferred Stock. 

In connection with the redemption of the Series F Preferred 
Stock,  the  Bancorp  accelerated  the  accretion  of  the  remaining 
issuance discount on the Series F Preferred Stock and recorded a 
corresponding reduction in retained earnings of $153 million.  

Dividends  of  $15  million  were  paid  on  February 2,  2011 
when  the  Series  F  Preferred  Stock  was  redeemed.  The  Bancorp 
notified the U.S. Treasury on February 17, 2011, of its intention to 
negotiate  for  the  purchase  of  the  warrants  issued  to  the  U.S. 
Treasury in connection with the CPP preferred stock investment. 

These  transactions  will  be  reflected 

in  the  Bancorp’s 
consolidated financial statements for the quarter ended March 31, 
2011. Note 32 of the Notes to Consolidated Financial Statements 
provides  additional  information  regarding  the  redemption  of  the 
Series  F  Preferred  Stock  and  the  January  2011  common  stock 
offering. 

TABLE 47: CAPITAL RATIOS 
As of December 31 ($ in millions) 
Average equity as a percent of average assets 
Tangible equity as a percent of tangible assets 
Tangible common equity as a percent of tangible assets 
Tier I capital 
Total risk-based capital 
Risk-weighted assets 
Regulatory capital ratios:  

Tier I capital 
Total risk-based capital 
Tier I leverage 
Tier I common equity 

2010
2009
12.22 %               11.36 
9.71
10.42
6.45
7.04
13,428
$13,965
17,648
18,173
100,933
100,193

13.94 % 
18.14
12.79
7.50

13.30
17.48
12.34
6.99

2008 
8.78 
7.86 
4.23 
11,924 
16,646 
112,622 

10.59 
14.78 
10.27 
4.37 

2007
9.35
6.14
6.14
8,924
11,733
115,529

7.72
10.16
8.50
5.72

2006
9.32
7.95
7.95
8,625
11,385
102,823

8.39
11.07
8.44
8.22

    Fifth Third Bancorp    61 

 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

Capital Ratios 
The Federal Reserve Board established quantitative measures that 
assign  risk  weightings  to  assets  and  off-balance  sheet  items  and 
also define and set minimum regulatory capital requirements (risk-
based  capital  ratios).  Additionally,  the  guidelines  define  “well-
capitalized” ratios for Tier I and total risk-based capital as 6% and 
10%, respectively. The Bancorp exceeded these “well-capitalized” 
ratios for all periods presented. Additionally, although the assessed 
companies  under  SCAP  were  only  required  to  demonstrate  that 
they met the 4% Tier I common equity ratio requirement for the 
period  evaluated  in  the  SCAP,  it  is  reasonable  to  assume  the 
supervisory agencies expect the 19 large bank holding companies 
assessed  under  the  SCAP  stress  tests  to  maintain  their  Tier  I 
common equity ratio above 4%, although no formal requirement 
exists.  
       On November 17, 2010, the Federal Reserve issued a revised 
temporary  addendum  to  Supervision  and  Regulation  letter  09-4, 
"Dividend  Increases  and  Other  Capital  Distributions  for  the  19 
Supervisory  Capital  Assessment  Program  Firms."  This  letter 
requires  the  19  financial  institutions  including  the  Bancorp,  to 
undergo  a  review  of  their  capital  planning  processes  and  plans 
regarding capital redistribution and absorption activity. As part of 
this review, the Bancorp was required to submit a comprehensive 
capital  plan  by  January  7,  2011,  that  demonstrated  its  ability  to 
withstand  losses  under  “adverse”  economic  conditions  over  the 
next  two  years.  The  Bancorp  submitted  all  of  its  documents 
according to the regulatory timeline. The results of this assessment 
process are not expected to be made public. 

Current  provisions  of  the  recently  enacted  Dodd-Frank  Act 
will phase out the inclusion of certain trust preferred securities as 
a  component  of  Tier  I  capital  beginning  January  1,  2013.  At 
December  31,  2010,  the  Bancorp’s  Tier  I  capital  included  $2.8 
billion of trust preferred securities representing approximately 276 
bp of risk-weighted assets. 

The  Bancorp  manages  the  adequacy  of  its  capital,  including 
Tier I common equity, by conducting ongoing internal stress tests 
and  ensuring  the  results  are  properly  considered  in  capital 
planning. It is the intent of the Bancorp’s capital planning process 
to ensure that the Bancorp’s capital positions remain in excess of 

well-capitalized minimums as defined by the Board of Governors 
of  the  Federal  Reserve  System 
in  the  “Capital  Adequacy 
Guidelines  for  Bank  Holding  Companies,”  and  any  other 
regulatory  requirements.  The  Bancorp’s  Tier  I  common  equity 
ratio was 7.50% as of December 31, 2010. 

Dividend Policy and Stock Repurchase Program 
The  Bancorp’s  common  stock  dividend  policy  and  stock 
repurchase  program  reflect  its  earnings  outlook,  desired  payout 
ratios,  the  need  to  maintain  adequate  capital  levels,  alternative 
investment  opportunities  and  the  need  to  comply  with  safe  and 
sound  banking  practices  as  well  as  meet  regulatory  expectations. 
In  each  of  the  years  ended  December  31,  2010  and  2009,  the 
Bancorp paid dividends per common share of $0.04.  

The  Bancorp  issued  $3.4  billion  in  senior  preferred  stock 
(Series F) and related warrants to the U.S. Treasury as part of the 
CPP.  Upon  issuance,  the  Bancorp  agreed  to  limit  dividends  to 
common stock holders to the quarterly dividend rate paid prior to 
October 14, 2008, which was $0.15. This restriction was in effect 
until the earlier of December 31, 2011 or the date upon which the 
Series  F  senior  preferred  shares  were  redeemed  in  whole  or 
transferred to an unaffiliated third party. On February 2, 2011, the 
Bancorp repurchased all $3.4 billion of its Series F Preferred Stock 
held by the U.S. Treasury. 

The  Bancorp’s  repurchase  of  common  stock  is  shown  in 
Table  48.  The  Bancorp’s  Board  of  Directors  had  previously 
authorized  management  to  purchase  30  million  shares  of  the 
Bancorp’s  common  stock  through  the  open  market  or  in  any 
private  transaction.  The  authorization  does  not  include  specific 
price targets or an expiration date. Under the agreement with the 
U.S. Treasury, as part of the CPP, the Bancorp is restricted in its 
repurchases  of  its  common  stock.  This  restriction  was  in  effect 
until the earlier of December 31, 2011 or the date upon which the 
Series  F  senior  preferred  shares  were  redeemed  in  whole  or 
transferred to an unaffiliated third party. On February 2, 2011, the 
Bancorp repurchased all $3.4 billion of its Series F Preferred Stock 
held by the U.S. Treasury. 

TABLE 48: SHARE REPURCHASES 
For the years ended December 31 
19,201,518
Shares authorized for repurchase at January 1 
  -
Additional authorizations 
              -
Shares repurchases (a) 
19,201,518
Shares authorized for repurchase at December 31 
Average price paid per share  
N/A
(a) Excludes 333,808, 265,802 and 63,270 shares repurchased during 2010, 2009 and 2008, respectively, in connection with various employee compensation plans. These repurchases are not 

19,201,518 
             - 
             - 
19,201,518 
N/A 

19,201,518
             -
             -
19,201,518
N/A

                 2009 

                 2008 

          2010 

included in the calculation for average price paid and do not count against the maximum number of shares that may yet be repurchased under the Board of Directors’ authorization. 

62   Fifth Third Bancorp     

 
    
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

OFF-BALANCE SHEET ARRANGEMENTS 
In  the  ordinary  course  of  business,  the  Bancorp  enters  into 
financial  transactions  to  extend  credit  and  various  forms  of 
commitments and guarantees that may be considered off-balance 
sheet  arrangements.  These  transactions  involve  varying  elements 
of market, credit and liquidity risk.  

include 

loan  criteria, 

Residential Mortgage Loan Sales 
Conforming  residential  mortgage  loans  sold  to  unrelated  third 
parties  are  generally  sold  with  representation  and  warranty 
recourse  provisions.  Such  provisions 
loan’s 
the 
including  certain 
compliance  with  applicable 
documentation standards per agreements with the unrelated third 
parties. Additional reasons for the Bancorp having to repurchase 
the  loans  include  appraisal  standards  with  the  collateral,  fraud 
related  to  the  loan  application  and  the  rescission  of  mortgage 
insurance.  Under  these  provisions,  the  Bancorp  is  required  to 
repurchase any previously sold loan for which the representation 
or warranty of the Bancorp proves to be inaccurate, incomplete or 
misleading.  As  of  December  31,  2010,  and  2009,  the  Bancorp 
maintained  reserves  related  to  these 
loans  sold  with  the 
representation  and  warranty  recourse  provisions  totaling  $85 
million and $37 million, respectively.  

For  the  years  ended  December  31,  2010  and  2009,  the 
Bancorp  paid  $47  million  and  $19  million,  respectively,  in  the 
form  of  make  whole  payments  and  repurchased  approximately 
$83 million and $61 million, respectively, of loans to satisfy third 
party  representation  and  warranty  claims.  Total  repurchase 
demand  requests  during  2010  were  $365  million  compared  to 
$210  million  during  2009.  Total  outstanding  repurchase  demand 
inventory  was  $162  million  at  December  31,  2010,  compared  to 
$119 million at December 31, 2009.  

The  Bancorp  previously  sold  certain  residential  mortgage 
loans in the secondary market with credit recourse. In the event of 
any  customer  default,  pursuant  to  the  credit  recourse  provided, 
the  Bancorp  is  required  to  reimburse  the  third  party.  The 
maximum amount of credit risk in the event of nonperformance 
by the underlying borrowers is equivalent to the total outstanding 
balance. In the event of nonperformance, the Bancorp has rights 
to the underlying collateral value securing the loan. At December 
31,  2010  and  2009,  the  outstanding  balances  on  these  loans  sold 
with  credit  recourse  were  approximately  $916  million  and  $1.1 
billion, respectively. At December 31, 2010 and 2009, the Bancorp 
maintained  an  estimated  credit  loss  reserve  on  these  loans  sold 
with credit recourse of approximately $16 million and $21 million, 
respectively,  recorded  in  other  liabilities  in  the  Consolidated 
Balance Sheets. To determine the credit loss reserve, the Bancorp 
used  an  approach  that  is  consistent  with  its  overall  approach  in 
estimating  credit  losses  for  various  categories  of  residential 
mortgage loans held in its loan portfolio. For further information 
on residential mortgage loans sold with recourse, see Note 18 of 
the Notes to Consolidated Financial Statements. 

Private Mortgage Insurance 
For certain mortgage loans originated by the Bancorp, borrowers 
may  be  required  to  obtain  PMI  provided  by  third-party  insurers. 
In  some  instances,  these  insurers  cede  a  portion  of  the  PMI 
premiums to the Bancorp, and the Bancorp provides reinsurance 
coverage within a specified range of the total PMI coverage. The 
Bancorp’s reinsurance coverage typically ranges from 5% to 10% 
of the total PMI coverage. During the second quarter of 2009, the 
Bancorp  suspended  the  practice  of  providing  reinsurance  of 
private mortgage insurance for newly originated mortgage loans.  

The  Bancorp’s  maximum  exposure 

the  event  of 
nonperformance by the underlying borrowers is equivalent to the 

in 

Bancorp’s total outstanding reinsurance coverage, which was $122 
million and $182 million, respectively, at December 31, 2010 and 
2009.  As  of  December  31,  2010  and  2009,  the  Bancorp 
maintained a reserve of $42 million and $44 million, respectively, 
related to exposures within the reinsurance portfolio. The reserve 
was  flat  year  over  year  as  increases  to  the  reserve  resulting  from 
estimated  losses  outpacing  paid  claims  were  offset  by  a  decrease 
relating  to  a  reinsurance  agreement  termination.  In  the  third 
quarter  of  2010,  the  Bancorp  allowed  one  of  its  third-party 
insurers to terminate its reinsurance agreement with the Bancorp. 
This resulted in the Bancorp releasing collateral to the insurer in 
the form of investment securities and other assets with a carrying 
value  of  $19  million,  and  the  insurer  assuming  the  Bancorp’s 
obligations  under  the  reinsurance  agreement,  resulting  in  a 
decrease  to  the  Bancorp’s  reserve  liability  of  $20  million  and  a 
decrease to the Bancorp’s maximum exposure of $53 million. 

Loan Securitizations 
The Bancorp utilizes securitization trusts, formed by independent 
third  parties  to  facilitate  the  securitization  process  of  residential 
mortgage  loans,  certain  automobile  loans  and  other  consumer 
loans.  During  2008,  the  Bancorp  sold  $2.7  billion  of  automobile 
loans in three separate transactions. Each transaction isolated the 
related loans through the use of a securitization trust or a conduit, 
formed  as  QSPEs,  to  facilitate  the  securitization  process  in 
accordance  with  U.S.  GAAP.  The  QSPEs  issued  asset-backed 
securities with varying levels of credit subordination and payment 
priority. The investors in these securities have no credit recourse 
to  the  Bancorp’s  other  assets  for  failure  of  debtors  to  pay  when 
due.  During  2008  and  2009,  required  repurchases  of  previously 
transferred  automobile  loans  from  the  QSPE were  immaterial  to 
the  Bancorp’s  Consolidated  Financial  Statements.  For  further 
information  on  these  automobile  securitizations,  see  Note  12  of 
the Notes to Consolidated Financial Statements. 

Upon adoption on January 1, 2010 of the FASB guidance on 
the  accounting  for  QSPEs  and  VIEs,  the  Bancorp  determined  it 
was the primary beneficiary (and therefore consolidator) of these 
QSPEs.  Refer  to  Note  1  of  the  Notes  to  Consolidated  Financial 
Statements  for  further  details  regarding  the  guidance  and  the 
related impact of adoption by the Bancorp.  

floating-rate, 

recourse,  certain  primarily 

Commercial Loan Sales to a QSPE 
Through  2008,  the  Bancorp  had  transferred  at  par,  subject  to 
short-term 
credit 
investment  grade  commercial  loans  to  a  VIE,  which  prior  to 
January  1,  2010,  was  an  unconsolidated  QSPE  that  was  wholly 
owned  by  an  independent  third-party.  Generally,  the  loans 
transferred  to  the  VIE  provided  a  lower  yield  due  to  their 
investment  grade  nature  and,  therefore,  transferring  these  loans 
allowed the Bancorp to reduce its interest rate exposure to these 
lower  yielding 
loan  assets  while  maintaining  the  customer 
relationships. The outstanding balance of these loans at December 
31, 2009 was $771 million. These loans may have been transferred 
back  to  the  Bancorp  upon  the  occurrence  of  certain  specified 
events.  These  events  included  borrower  default  on  the  loans 
transferred, ineligible loans transferred by the Bancorp to the VIE, 
the inability of the VIE to issue commercial paper, and in certain 
circumstances, bankruptcy preferences initiated against underlying 
borrowers.  The  maximum  amount  of  credit  risk  in  the  event  of 
nonperformance  by  the  underlying  borrowers  was  approximately 
equivalent  to  the  total  outstanding  balance.  At  December  31, 
2009, the Bancorp’s loss reserve related to the credit enhancement 
provided  to  the  VIE  was  $45  million  and  was  recorded  in  other 
liabilities  in  the  Consolidated  Balance  Sheets.  During  the  year 

    Fifth Third Bancorp    63 

 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

ended  December  31,  2009,  the  VIE  did  not  transfer  any  loans 
back to the Bancorp as a result of a credit event.  

The VIE issued commercial paper and used the proceeds to 
fund  the  acquisition  of  commercial  loans  transferred  to  it  by  the 
Bancorp. The ability of the VIE to issue commercial paper was a 
function of general market conditions and the credit rating of the 
liquidity  provider.  In  the  event  the  VIE  was  unable  to  issue 
commercial  paper,  the  Bancorp  agreed  to  provide  liquidity 
support  in  the  form  of  a  line  of  credit  to  the  VIE  and  the 
repurchase of assets from the VIE. As of December 31, 2009, the 
LAPA  was  $1.4  billion.  In  addition  to  the  liquidity  support 
options discussed above, the Bancorp also purchased commercial 
paper  issued  by  the  VIE.  Beginning  in  2008  and  continuing 

through  the  year  ended  December  31,  2009,  dislocation  in  the 
short-term funding market caused the VIE difficulty in obtaining 
sufficient funding through the issuance of commercial paper. As a 
result, the Bancorp purchased commercial paper throughout 2009. 
As of December 31, 2009, the Bancorp held $805 million of asset-
backed commercial paper issued by the VIE, representing 87% of 
the total commercial paper issued by the VIE. 

Effective  January  1,  2010,  with  the  adoption  of  guidance 
amending  the  accounting  for  QSPEs  and  the  consolidation  of 
VIEs, the Bancorp determined it was the primary beneficiary (and 
therefore consolidator) of this VIE. Refer to Note 1 of the Notes 
to Consolidated Financial Statements for further details regarding 
the guidance and the related impact of adoption by the Bancorp.

64    Fifth Third Bancorp 

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

CONTRACTUAL OBLIGATIONS AND OTHER COMMITMENTS 
The  Bancorp  has  certain  obligations  and  commitments  to  make 
future  payments  under  contracts.  The  aggregate  contractual 
obligations and commitments at December 31, 2010 are shown in 
Table 49. As of December 31, 2010, the Bancorp has unrecognized 
tax benefits that, if recognized, would impact the effective tax rate 
in  future  periods.  Due  to  the  uncertainty  of  the  amounts  to  be 

ultimately paid as well as the timing of such payments, all uncertain 
tax liabilities that have not been paid have been excluded from the 
Contractual  Obligations  and  Other  Commitments  table.  For 
further  detail  on  the  impact  of  income  taxes  see  Note  21  of  the 
Notes to Consolidated Financial Statements. 

TABLE 49: CONTRACTUAL OBLIGATIONS AND OTHER COMMITMENTS 

As of December 31, 2010 ($ in millions) 
Contractually obligated payments due by period: 

Deposits without a stated maturity (a) 
Time deposits (b) 
Long-term debt (c) 
Forward contracts to sell mortgage loans (d) 
Short-term borrowings (e) 
Noncancelable lease obligations (f) 
Partnership investment commitments (g) 
Pension obligations (h) 
Purchase obligations (i) 
Capital lease obligations  

Total contractually obligated payments due by period 
Other commitments by expiration period: 

Less than 

        1 year 

1-3 years

3-5 years 

Greater than 
      5 years 

$69,632
7,831
14
6,389
1,853
91
154
19
66
14
$86,063

-
308
2,519
-
-
170
88
37
29
17
3,168

- 
74 
599 
- 
- 
154 
24 
33 
17 
- 
901 

-
3,803
6,426
-
-
454
20
70
-
1
10,774

Total

69,632
12,016
9,558
6,389
1,853
869
286
159
112
32
100,906

Commitments to extend credit (j) 
Letters of credit (k) 

$28,442
2,367
$30,809
(a)   Includes demand, interest checking, savings, money market and foreign office deposits. For additional information, see the Deposits discussion in the Balance Sheet Analysis section of 

Total other commitments by expiration period 

11,190
2,704
13,894

43,870
5,516
49,386

4,195 
229 
4,424 

43
216
259

MD&A. 

(b)    Includes other time and certificates $100,000 and over. For additional information, see the Deposits discussion in the Balance Sheet Analysis section of MD&A. 
(c) 

In  the  banking  industry,  interest-bearing  obligations  are  principally  used  to  fund  interest-earning  assets.  As  such,  interest  charges  on  contractual  obligations  were  excluded  from 
reported amounts, as the potential cash outflows would have corresponding cash inflows from interest-earning assets. See Note 17 of the Notes to Consolidated Financial Statements 
for additional information on these debt instruments. 

(d)  See Note 14 of the Notes to Consolidated Financial Statements for additional information on forward contracts to sell residential mortgage loans. 
(e)  

Includes federal funds purchased and borrowings with an original maturity of less than one year. For additional information, see Note 16 of the Notes to Consolidated Financial 
Statements. 
Includes rental commitments. 
Includes low-income housing, historic tax investments and market tax credits. 

(f) 
(g)  
(h)      See Note 22 of the Notes to Consolidated Financial Statements for additional information on pension obligations. 
(i)     Represents agreements to purchase goods or services and includes commitments to various general contractors for work related to banking center construction. 
(j)     Commitments to extend credit are agreements to lend, typically having fixed expiration dates or other termination clauses that may require payment of a fee. Many of the commitments    

to extend credit may expire without being drawn upon. The total commitment amounts do not necessarily represent future cash flow requirements. For additional information, see 
Note 18 of the Notes to Consolidated Financial Statements. 

(k)   Letters of credit are conditional commitments issued to guarantee the performance of a customer to a third party. For additional information, see Note 18 of the Notes to Consolidated 

Financial Statements. 

Fifth Third Bancorp    65     

 
 
 
 
 
 
 
 
MANAGEMENT’S ASSESSMENT AS TO THE EFFECTIVENESS OF INTERNAL CONTROL OVER FINANCIAL REPORTING 

The  Bancorp  conducted  an  evaluation,  under  the  supervision  and  with  the  participation  of  the  Bancorp’s  management,  including  the 
Bancorp’s Chief Executive Officer and Chief Financial Officer, of the effectiveness of the design and operation of the Bancorp’s disclosure 
controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act). Based on the foregoing, as of the 
end  of  the  period  covered  by  this  report,  the Bancorp’s  Chief  Executive  Officer  and  Chief  Financial  Officer  concluded  that  the  Bancorp’s 
disclosure controls and procedures were effective, in all material respects, to ensure that information required to be disclosed in the reports the 
Bancorp files and submits under the Exchange Act is recorded, processed, summarized and reported as and when required and information is 
accumulated and communicated to management on a timely basis. 

The management of Fifth Third Bancorp is responsible for establishing and maintaining adequate internal control, designed to provide 
reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for  external  purposes  in 
accordance  with  accounting  principles  generally  accepted  in  the  United  States  of  America.  The  Bancorp’s  management  assessed  the 
effectiveness of the Bancorp’s internal control over financial reporting as of December 31, 2010. Management’s assessment is based on the 
criteria  established  in  the  Internal  Control  —  Integrated  Framework  issued  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway 
Commission and was designed to provide reasonable assurance that the Bancorp maintained effective internal control over financial reporting 
as of December 31, 2010. Based on this assessment, management believes that the Bancorp maintained effective internal control over financial 
reporting  as  of  December  31,  2010.  The  Bancorp’s  independent  registered  public  accounting  firm,  that  audited  the  Bancorp’s  consolidated 
financial statements included in this annual report, has issued an audit report on our internal control over financial reporting as of December 
31, 2010. This report appears on page 67 of the annual report. 

The Bancorp’s management also conducted an evaluation of internal control over financial reporting to determine whether any changes 
occurred during the year covered by this report that have materially affected, or are reasonably likely to materially affect, the Bancorp’s internal 
control over financial reporting. Based on this evaluation, there has been no such change during the year covered by this report. 

Kevin T. Kabat          
President and Chief Executive Officer  
February 28, 2011    

Daniel T. Poston 
Executive Vice President and Chief Financial Officer 
February 28, 2011 

66    Fifth Third Bancorp     

 
 
 
 
 
 
 
 
 
 
To the Shareholders and Board of Directors of Fifth Third Bancorp: 

REPORTS OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

We have audited the internal control over financial reporting of Fifth Third Bancorp and subsidiaries (the “Bancorp”) as of December 31, 2010, 
based  on  criteria  established  in  Internal  Control  —  Integrated  Framework  issued  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway 
Commission. The Bancorp's management is responsible for maintaining effective internal control over financial reporting and for its assessment 
of the effectiveness of internal control over financial reporting, included in the accompanying Management’s Assessment as to the Effectiveness 
of  Internal  Control  over  Financial  Reporting.  Our  responsibility  is  to  express  an  opinion  on  the  Bancorp's  internal  control  over  financial 
reporting based on our audit. 

We  conducted  our  audit  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board  (United  States).  Those 
standards  require  that  we  plan  and  perform  the  audit  to  obtain  reasonable  assurance  about  whether  effective  internal  control  over  financial 
reporting  was  maintained  in  all  material  respects.  Our  audit  included  obtaining  an  understanding  of  internal  control  over  financial  reporting, 
assessing the risk that a material weakness exists, testing and evaluating the design and operating effectiveness of internal control based on the 
assessed  risk,  and  performing  such  other  procedures  as  we  considered  necessary  in  the  circumstances.  We  believe  that  our  audit  provides  a 
reasonable basis for our opinion. 

A  company's  internal  control  over  financial  reporting  is  a  process  designed  by,  or  under  the  supervision  of,  the  company's  principal 
executive  and  principal  financial  officers,  or  persons  performing  similar  functions,  and  effected  by  the  company's  board  of  directors, 
management, and other personnel to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial 
statements  for  external  purposes  in  accordance  with  generally  accepted  accounting  principles.  A  company's  internal  control  over  financial 
reporting  includes  those  policies  and  procedures  that  (1)  pertain  to  the  maintenance  of  records  that,  in  reasonable  detail,  accurately  and  fairly 
reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary 
to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of 
the company are being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable 
assurance  regarding  prevention  or  timely  detection  of  unauthorized  acquisition,  use,  or  disposition  of  the  company's  assets  that  could  have  a 
material effect on the financial statements. 

Because  of  the  inherent  limitations  of  internal  control  over  financial  reporting,  including  the  possibility  of  collusion  or  improper 
management  override  of  controls,  material  misstatements  due  to  error  or  fraud  may  not  be  prevented  or  detected  on  a  timely  basis.  Also, 
projections of any evaluation of the effectiveness of the internal control over financial reporting to future periods are subject to the risk that the 
controls  may  become  inadequate  because  of  changes  in  conditions,  or  that  the  degree  of  compliance  with  the  policies  or  procedures  may 
deteriorate. 

In our opinion, the Bancorp maintained, in all material respects, effective internal control over financial reporting as of December 31, 2010, 
based on the criteria established in Internal Control — Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway 
Commission.  

We  have  also  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board  (United  States),  the 
consolidated  financial  statements  as  of  and  for  the  year  ended  December  31,  2010  of  the  Bancorp  and  our  report  dated  February  28,  2011 
expressed an unqualified opinion on those consolidated financial statements. 

Cincinnati, Ohio 
February 28, 2011 

To the Shareholders and Board of Directors of Fifth Third Bancorp: 

We  have  audited  the  accompanying  consolidated  balance  sheets  of  Fifth  Third  Bancorp  and  subsidiaries  (the  “Bancorp”)  as  of  December  31, 
2010  and  2009,  and  the  related  consolidated  statements  of  income,  equity,  and  cash  flows  for  each  of  the  three  years  in  the  period  ended 
December 31, 2010. These consolidated financial statements are the responsibility of the Bancorp's management. Our responsibility is to express 
an opinion on these consolidated financial statements based on our audits. 

We  conducted  our  audits  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board  (United  States).  Those 
standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material 
misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit 
also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial 
statement presentation. We believe that our audits provide a reasonable basis for our opinion. 

In our opinion, such consolidated financial statements present fairly, in all material respects, the financial position of Fifth Third Bancorp 
and subsidiaries at December 31, 2010 and 2009, and the results of their operations and their cash flows for each of the three years in the period 
ended December 31, 2010, in conformity with accounting principles generally accepted in the United States of America. 

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the Bancorp’s 
internal control over financial reporting as of December 31, 2010, based on the criteria established in Internal Control—Integrated Framework issued 
by the Committee of Sponsoring Organizations of the Treadway Commission and our report dated February 28, 2011 expressed an unqualified 
opinion on the Bancorp's internal control over financial reporting. 

Cincinnati, Ohio 
February 28, 2011 

    Fifth Third Bancorp    67 

 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED BALANCE SHEETS 

2010

2009

$2,159
15,414
353
294
1,515
2,216

2,318 
18,213 
355 
355 
3,369 
2,067 

25,683 
11,803 
3,784 
3,535 
8,035 
12,174
8,995
1,990
780
76,779
(3,749)
73,030
2,400
499
2,417
106
700
7,551
113,380 

27,191
10,845
2,048
3,378
8,956
11,513
10,983
1,896
681
77,491
(3,004)
74,487
2,389
479
2,417
62
822
8,400
$111,007

As of December 31 ($ in millions, except share data) 
Assets 
Cash and due from banks (a) 
Available-for-sale and other securities (b) 
Held-to-maturity securities (c) 
Trading securities 
Other short-term investments (a) 
Loans held for sale (d) 
Portfolio loans and leases: 
    Commercial and industrial loans 
    Commercial mortgage loans (a) 
    Commercial construction loans 
    Commercial leases 
    Residential mortgage loans (e) 
    Home equity (a) 
    Automobile loans (a) 
    Credit card 
    Other consumer loans and leases 
Portfolio loans and leases 
Allowance for loan and lease losses (a) 
Portfolio loans and leases, net 
Bank premises and equipment 
Operating lease equipment 
Goodwill 
Intangible assets 
Servicing rights 
Other assets (a) 
Total Assets 
Liabilities 
Deposits: 
    Demand 
    Interest checking 
    Savings  
    Money market 
    Other time 
    Certificates - $100,000 and over 
    Foreign office and other 
Total deposits 
Federal funds purchased 
Other short-term borrowings 
Accrued taxes, interest and expenses 
Other liabilities (a) 
Long-term debt (a) 
Total Liabilities 
Equity 
1,779 
Common stock (f) 
3,609 
Preferred stock (g) 
1,743
Capital surplus (h) 
6,326 
Retained earnings 
241
Accumulated other comprehensive income  
(201)
Treasury stock 
13,497
Total Bancorp shareholders’ equity (i) 
-
Noncontrolling interest 
13,497 
Total Equity 
Total Liabilities and Equity 
113,380 
(a) At December 31, 2010, $52 of cash, $7 of other short-term investments, $29 of commercial mortgage loans, $241 of home equity loans, $648 of automobile loans, ($14) of allowance 
for loan and lease losses, $7 of other assets, $12 of other liabilities and $692 of long-term debt from consolidated VIEs are included in their respective Balance Sheet captions above. 
See Note 12. 

$21,413
18,560
20,903
5,035
7,728
4,287
3,722
81,648
279
1,574
889
2,979
9,558
96,927

19,411 
19,935 
17,898
4,431 
12,466
7,700
2,464
84,305
182
1,415
773
2,701
10,507
99,883

1,779 
3,654
1,715
6,719
314
(130)
14,051
29
14,080
$111,007

(b) Amortized cost of $14,919 and $17,879 at December 31, 2010 and 2009, respectively. 
(c) Fair value of $353 and $355 at December 31, 2010 and 2009, respectively. 
(d) Includes $1,892 and $1,470 of residential mortgage loans held for sale measured at fair value at December 31, 2010 and 2009, respectively. 
(e) Includes $46 and $26 of residential mortgage loans measured at fair value at December 31, 2010 and 2009, respectively. 
(f) Common shares: Stated value $2.22 per share; authorized 2,000,000,000; outstanding at December 31, 2010 – 796,272,522 (excludes 5,231,666 treasury shares) and December 31, 

2009 – 795,068,164 (excludes 6,436,024 treasury shares).  

(g) 317,680 shares  of  undesignated no par  value preferred stock  are authorized of which  none had been  issued; 5.0%  cumulative Series  F  perpetual preferred  stock with a $25,000 
liquidation preference: 136,320 issued and outstanding at December 31, 2010 and December 31, 2009; 8.5% non-cumulative Series G convertible (into 2,159.8272 common shares) 
perpetual preferred stock with a $25,000 liquidation preference: 46,000 authorized, 16,451 issued and outstanding at December 31, 2010 and December 31, 2009. 

(h) Includes ten-year warrants initially valued at $239 to purchase up to 43,617,747 shares of common stock, no par value, related to Series F preferred stock, at an initial exercise price 

of $11.72 per share. 

(i) See Note 32 for additional information on capital actions taken by the Bancorp subsequent to December 31, 2010. 

See Notes to Consolidated Financial Statements. 

68    Fifth Third Bancorp 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENTS OF INCOME 

For the years ended December 31 ($ in millions, except per share data) 
Interest Income 
Interest and fees on loans and leases 
Interest on securities 
Interest on other short-term investments 
Total interest income 
Interest Expense 
Interest on deposits 
Interest on other short-term borrowings 
Interest on long-term debt 
Total interest expense 
Net Interest Income 
Provision for loan and lease losses 
Net Interest Income (Loss) After Provision for Loan and Lease Losses 
Noninterest Income 
Mortgage banking net revenue 
Service charges on deposits 
Corporate banking revenue 
Investment advisory revenue 
Card and processing revenue 
Gain on sale of processing business 
Other noninterest income 
Securities gains (losses), net 
Securities gains - non-qualifying hedges on mortgage servicing rights 
Total noninterest income 
Noninterest Expense 
Salaries, wages and incentives 
Employee benefits 
Net occupancy expense 
Technology and communications 
Equipment expense 
Card and processing expense 
Goodwill impairment 
Other noninterest expense 
Total noninterest expense 
Income (Loss) Before Income Taxes  
Applicable income tax expense (benefit) 
Net Income (Loss) 
Less: Net income attributable to noncontrolling interest 
Net income (loss) attributable to Bancorp 
Dividends on preferred stock 
Net Income (Loss) Available to Common Shareholders  
Earnings Per Share 
Earnings Per Diluted Share 

See Notes to Consolidated Financial Statements. 

2010

2009

2008

          $3,823
658
                8
4,489

          3,934 
733 
                1 
          4,668 

          4,935 
          660 
                13 
          5,608 

             591
              4 
             290
885
          3,604
1,538
2,066

              647 
              574
364
             361
           316
-
406
47
14
2,729

             953 
              43 
             318 
1,314 
          3,354 
             3,543 
          (189) 

             1,289 
              248 
             557 
2,094 
          3,514 
             4,560 
          (1,046) 

              553 
              632 
372
             326 
           615 
1,758
479 
            (10)
57 
           4,782 

              199 
              641 
431
             366
            912 
-
363
            (86)
120 
           2,946 

            1,430
             314
             298
189
122
             108 
-
1,394 
3,855 
           940 
187 
                   753 
-
753
250
           $503 
             $0.63 
             $0.63 

            1,339 
             311 
             308 
181 
123 
             193 
-
1,371 
3,826 
           767 
30 

            1,337 
             278 
             300 
191 
              130 
             274 
965
1,089
4,564 
           (2,664) 
(551) 
                   737                  (2,113) 
-
(2,113)
67
            (2,180) 
             (3.91) 
             (3.91) 

-
737
226
           511 
             0.73 
            0.67 

Fifth Third Bancorp    69 

 
 
 
   
 
 
 
 
 
CONSOLIDATED STATEMENTS OF CHANGES IN EQUITY 

Bancorp Shareholders’ Equity 
Accumulated 
Other 

Common  Preferred
Stock 

Stock 

Capital 
Surplus

$1,295 

9 

1,779 

Retained  Comprehensive
Income (Loss)
Earnings 
(126)

 8,413
(2,113) 

Treasury 
Stock 
 (2,209) 

224 

1,072
3,169

(9)

239
(1,071)

56
(136)

1,295

4,241

41

351

133

(674)

(2)

4

(16)
(5)
848

635

272
46
(27)

1

(29)

1,779

1
3,609

(3)
1,743

45

$1,779

3,654

45
(62)

(10)

1

(2)
1,715

(413)
(48)

(19)

1

3
5,824
737 

(29)
(220)
(41)

35

(1)

24
(3)
6,326
753 

(32)
(205)
(45)
(1)

(77)

98

143 

241

73

6,719

314

1,841 

136 

2 

1
(229)

27

(1)

2
(201)

62

6

3
(130)

Total  
Bancorp 

Non- 

Shareholders’ controlling
Interest 

Equity 

9,161
(2,113) 
224 
(1,889)

(413)
(48)

(19)
1,072
3,408
770
(9)
57
-

-

4

(16)
(1)
12,077
737
143 
880

(29)
(220)
-
986

35
(269)
45
-

-

(29)
24
(3)
13,497
753
73
826

(32)
(205)
-
44 
-

(4)

1

(77)
-
1
14,051

- 

29 

29 

Total
Equity
9,161
(2,113) 
224 
(1,889)

(413)
(48)

(19)
1,072
3,408
770
(9)
57
-

-

4

(16)
(1)
12,077
737
143 
880

(29)
(220)
-
986

35
(269)
45
-

-

(29)
24
(3)
13,497
753
73
826

(32)
(205)
-
44
-

(4)

1

(77)
29
1
14,080

($ in millions, except per share data) 
Balance at December 31, 2007 
Net loss 
Other comprehensive income 
Comprehensive loss 
Cash dividends declared: 
    Common stock at $0.75 per share 
    Preferred stock 
Dividends on redemption of preferred 

shares 

Issuance of preferred shares, Series G 
Issuance of preferred shares, Series F 
Shares issued in business combinations 
Retirement of preferred shares, Series D, E 
Stock-based compensation expense 
Restricted stock grants 
Stock-based awards exercised, including 

treasury shares issued 

Loans repaid related to the exercise of stock-

based awards, net 

Change in corporate tax benefit related 

to stock-based compensation 

Other 
Balance at December 31, 2008 
Net income 
Other comprehensive income 
Comprehensive income 
Cash dividends declared: 
    Common stock at $0.04 per share 
    Preferred stock 
Accretion of preferred dividends, Series F 
Issuance of common shares 
Dividends on exchange of preferred shares, 

Series G 

Exchange of preferred shares, Series G 
Stock-based compensation expense 
Restricted stock grants 
Stock-based awards exercised, including 

treasury shares issued 

Change in corporate tax benefit related to 

stock-based compensation 

Reversal of OTTI 
Other 
Balance at December 31, 2009 
Net income 
Other comprehensive income 
Comprehensive income 
Cash dividends declared: 
    Common stock at $0.04 per share 
    Preferred stock 
Accretion of preferred dividends, Series F 
Stock-based compensation expense 
Restricted stock grants 
Stock-based awards exercised, including 

treasury shares issued 

Loans repaid related to the exercise of stock-

based awards, net 

Impact of cumulative effect of change in 

accounting principle 
Noncontrolling interest 
Other 
Balance at December 31, 2010 

See Notes to Consolidated Financial Statements. 

70    Fifth Third Bancorp 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENTS OF CASH FLOWS 

For the years ended December 31 ($ in millions) 
Operating Activities 
Net income (loss) attributable to Bancorp 
Adjustments to reconcile net income (loss) attributable to Bancorp to net cash provided by operating activities: 
    Provision for loan and lease losses 
    Depreciation, amortization and accretion 
    Stock-based compensation expense 
    Provision (benefit) for deferred income taxes 
    Realized securities gains 
    Realized securities gains - non-qualifying hedges on mortgage servicing rights 
    Realized securities losses 
    Realized securities losses - non-qualifying hedges on mortgage servicing rights 
    Provision for mortgage servicing rights 
    Net losses (gains) on sales of loans and fair value adjustments on loans held for sale 
    Capitalized mortgage servicing rights 
    Loss on recalculation of the timing of tax benefits on leveraged leases 
    Impairment charges on goodwill 
Loans originated for sale, net of repayments 
Proceeds from sales of loans held for sale 
Dividends representing return on equity method investments 
Excess tax benefit related to stock-based compensation 
Gain on sale of processing business, net of tax 
Net change in: 
    Trading securities 
    Other assets 
    Accrued taxes, interest and expenses 
    Other liabilities 
Net Cash Provided by Operating Activities 
Investing Activities 
Sales: 
    Available-for-sale securities 
    Loans 
    Disposal of bank premises and equipment 
Repayments / maturities: 
    Available-for-sale securities 
    Held-to-maturity securities 
Purchases: 
    Available-for-sale securities 
    Held-to-maturity securities 
    Bank premises and equipment 
Restricted cash from the initial consolidation of variable interest entities 
Dividends representing return of equity method investments 
Proceeds from sale of processing business 
Net cash (paid) acquired in business combinations 
Net change in: 
    Other short-term investments 
    Loans and leases 
    Operating lease equipment 
Net Cash Provided by (Used In) Investing Activities 
Financing Activities 
Net change in: 
    Core deposits 
    Certificates - $100,000 and over, including other foreign office 
    Federal funds purchased 
    Other short-term borrowings 
Proceeds from issuance of long-term debt  
Repayment of long-term debt 
Issuance of common shares 
Issuance of preferred shares, Series G, F 
Exchange of preferred shares, Series G 
Dividends on exchange of preferred shares, Series G 
Dividends paid on common shares 
Dividends paid on preferred shares 
Retirement of preferred shares, Series D, E 
Dividends on redemption of preferred shares, Series D, E 
Capital contribution from noncontrolling interest 
Other, net 
Net Cash (Used In) Provided by Financing Activities 
(Decrease) Increase in Cash and Due from Banks 
Cash and Due from Banks at Beginning of Year 
Cash and Due from Banks at End of Year 
Cash Payments 
Interest 
Income taxes 

See Notes to Consolidated Financial Statements. Note 2 contains noncash investing and financing activities. 

 2010 

$753 

1,538 
457 
64
176
(60)
          (14) 
13
-
36
114
(297)
-
-
(18,231)
18,634
31
(4)
-

67
9
(63)
82 
3,305

2,578 
538
10 

4,620
 1

(5,218)
(1)
(224)
63
8
-
-

1,861
(2,507)
(21) 
1,708

784
(3,429)
97
38
14
    (2,473)
-
-
-
-
(32)
       (205)
-
-
30
4
(5,172)
           (159) 
2,318 
$2,159 

2009

737 

3,543 
341 
45 
184
(27)
          (64) 
37
7
24
116
(373)
-
-
(22,252)
21,504
22
-
(1,052)

1,000
826
(1,200)
376 
3,794

3,750 
331
20 

117,901
 3

(126,942)
-
(173)
-
9
562
(16) 

209
5,497
(75) 
1,076

9,550
(4,159)
(104)
(8,544)
527
    (3,065)
986
-
(269)
35
(27)
       (220)
-
-
-
(1)
(5,291)
           (421) 
2,739 
$2,318 

$920
79

1,416 
109 

2008

(2,113) 

4,560 
8 
57 
(1,140)
(41)
          (120) 
127 
          -
207
(47)
(195)
130
965
(11,527)
11,273
13
-
-

134
(478)
925
355 
3,093

7,226 
5,216
34 

67,883 
 3

(76,317)
(11)
(410)
-
11
-
66 

(2,910)
(6,553)
(142) 
     (5,904)

(2,820)
       1,927 
(4,352)
4,478
2,157
    (2,272)
-
4,480
-
-
(639)
       (48)
(9)
(19)
-
7
         2,890
           79 
2,660 
2,739 

2,053 
416 

   Fifth Third Bancorp    71     

 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

1.  SUMMARY OF SIGNIFICANT ACCOUNTING AND REPORTING POLICIES 
Nature of Operations 
Fifth Third Bancorp, an Ohio corporation, conducts its principal 
lending,  deposit  gathering,  transaction  processing  and  service 
its  banking  and  non-banking 
advisory  activities 
subsidiaries  from  banking  centers 
the 
Midwestern and Southeastern regions of the United States.  

throughout 

through 

located 

sell the debt security and will not likely be required to sell the debt 
security  before  recovery  of  its  entire  amortized  cost  basis,  the 
Bancorp  must  evaluate  expected  cash  flows  to  be  received  and 
determine  if  a  credit  loss  has  occurred.  In  the  event  of  a  credit 
loss, the credit component of the impairment is recognized within 
noninterest  income  and  the  non-credit  component  is  recognized 
through  other  comprehensive  income.  For  equity  securities,  the 
Bancorp’s  management  evaluates  the  securities  in  an  unrealized 
loss  position  in  the  available-for-sale  portfolio  for  OTTI  on  the 
basis  of  the  duration  of  the  decline  in  value  of  the  security  and 
severity of that decline as well as the Bancorp’s intent and ability 
to hold these securities for a period of time sufficient to allow for 
any  anticipated  recovery  in  the  market  value.  If  it  is  determined 
that the impairment on an equity security is other than temporary, 
an  impairment  loss  equal  to  the  difference  between  the  carrying 
value  of  the  security  and  its  fair  value  is  recognized  within 
noninterest income.  

into 

interest 

Purchased 

Portfolio Loans and Leases 
Basis of Accounting 
Portfolio  loans  and  leases  are  generally  reported  at  the  principal 
amount  outstanding,  net  of  unearned  income,  deferred  loan  fees 
and  costs,  and  any  direct  principal  charge-offs.  Direct  loan 
origination  fees  and  costs  are  deferred  and  the  net  amount  is 
amortized  over  the  estimated  life  of  the  related  loans  as  a  yield 
adjustment.  Interest  income  is  recognized  based  on  the  principal 
balance outstanding computed using the effective interest method.  
loans  are  evaluated  for  evidence  of  credit 
deterioration at acquisition and recorded at their initial fair value. 
For  loans  acquired  with  no  evidence  of  credit  deterioration,  the 
fair value discount or premium is amortized over the contractual 
life of the loan as an adjustment to yield. For loans acquired with 
evidence  of  credit  deterioration,  the  Bancorp  determines  at  the 
acquisition  date  the  excess  of  the  loan’s  contractually  required 
payments  over  all  cash  flows  expected  to  be  collected  as  an 
amount  that  should  not  be  accreted 
income 
(nonaccretable  difference).  The  remaining  amount  representing 
the  difference  in  the  expected  cash  flows  of  acquired  loans  and 
the initial investment in the acquired loans is accreted into interest 
income  over  the  remaining  life  of  the  loan  or  pool  of  loans 
(accretable  yield).  Subsequent  to  the  purchase  date,  increases  in 
expected cash flows over those expected at the purchase date are 
recognized  prospectively  as  interest  income  over  the  remaining 
life  of  the  loan.  The  present  value  of  any  decreases  in  expected 
cash  flows  after  the  purchase  date  is  recognized  by  recording  an 
ALLL or a direct charge-off. Subsequent to the purchase date, the 
methods  utilized  to  estimate  the  required  ALLL  is  similar  to 
originated loans. Loans carried at fair value, mortgage loans held 
for sale and loans under revolving credit agreements are excluded 
from  the  scope  of  this  guidance  on  loans  acquired  with 
deteriorated credit quality.  
The  Bancorp’s 

lease  portfolio  consists  of  both  direct 
financing and leveraged leases. Direct financing leases are carried 
at the aggregate of lease payments plus estimated residual value of 
the  leased  property,  less  unearned  income.  Interest  income  on 
direct financing leases is recognized over the term of the lease to 
achieve  a  constant  periodic  rate  of  return  on  the  outstanding 
investment. Leveraged leases are carried at the aggregate of lease 
payments  (less  nonrecourse  debt  payments)  plus  estimated 
residual  value  of  the  leased  property,  less  unearned  income. 
Interest income on leveraged leases is recognized over the term of 
the  lease  to  achieve  a  constant  rate  of  return  on  the  outstanding 
investment  in  the  lease,  net  of  the  related  deferred  income  tax 
liability, in the years in which the net investment is positive. 

Basis of Presentation 
The  Consolidated  Financial  Statements  include  the  accounts  of 
the  Bancorp  and  its  majority-owned  subsidiaries  and  variable 
interest entities in which the Bancorp has been determined to be 
the  primary  beneficiary.  Other  entities,  including  certain  joint 
ventures,  in  which  the  Bancorp  has  the  ability  to  exercise 
significant  influence  over  operating  and  financial  policies  of  the 
investee,  but  upon  which  the  Bancorp  does  not  possess  control, 
are  accounted  for  by  the  equity  method  and  not  consolidated. 
Those entities in which the Bancorp does not have the ability to 
exercise significant influence are generally carried at the lower of 
cost  or  fair  value.  Intercompany  transactions  and  balances  have 
been eliminated. Certain prior period data has been reclassified to 
conform to current period presentation.  

Use of Estimates 
The  preparation  of  financial  statements  in  conformity  with  U.S. 
GAAP requires management to make estimates and assumptions 
that  affect  the  amounts  reported  in  the  financial  statements  and 
accompanying  notes.  Actual  results  could  differ  from  those 
estimates. 

Cash and Due From Banks 
Cash and due from banks consist of currency and coin, cash items 
in  the  process  of  collection  and  due  from  banks.  Currency  and 
coin  includes  both  U.S.  and  foreign  currency  owned  and  held  at 
Fifth Third offices and that is in-transit to the FRB. Cash items in 
the process of collection include checks and drafts that are drawn 
on  another  depository  institution  or  the  FRB  that  are  payable 
immediately  upon  presentation  in  the  U.S.  Balances  due  from 
banks  include  non-interest  bearing  balances  that  are  funds  on 
deposit at other depository institutions or the FRB. 

as 

are 

classified 

available-for-sale  when, 

Securities 
Securities  are  classified  as  held-to-maturity,  available-for-sale  or 
trading  on  the  date  of  purchase.  Only  those  securities  which 
management  has  the  intent  and  ability  to  hold  to  maturity  are 
classified  as  held-to-maturity  and  reported  at  amortized  cost. 
Securities 
in 
management’s  judgment,  they  may  be  sold  in  response  to,  or  in 
anticipation  of,  changes  in  market  conditions.  Securities  are 
classified  as  trading  when  bought  and  held  principally  for  the 
purpose  of  selling  them  in  the  near  term.  Available-for-sale  and 
trading  securities  are  reported  at  fair  value  with  unrealized  gains 
and losses, net of related deferred income taxes, included in other 
comprehensive income and noninterest income, respectively. The 
fair  value  of  a  security  is  determined  based  on  quoted  market 
prices.  If  quoted  market  prices  are  not  available,  fair  value  is 
determined  based  on  quoted  prices  of  similar  instruments  or 
discounted  cash  flow  models  that  incorporate  market  inputs  and 
assumptions including discount rates, prepayment speeds, and loss 
rates.  Realized  securities  gains  or  losses  are  reported  within 
noninterest  income  in  the  Consolidated  Statements  of  Income. 
The  cost  of  securities  sold  is  based  on  the  specific  identification 
method.  

Available-for-sale  and  held-to-maturity 

securities  with 
unrealized  losses  are  reviewed  quarterly  for  possible  OTTI.  For 
debt securities, if the Bancorp intends to sell the debt security or 
will  more  likely  than  not  be  required  to  sell  the  debt  security 
before recovery of the entire amortized cost basis, then an OTTI 
has  occurred.  However,  even  if  the  Bancorp  does  not  intend  to 

72    Fifth Third Bancorp     

 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

income.  Commercial 

Nonaccrual Loans 
When a loan is placed on nonaccrual status, the accrual of interest 
is  discontinued  and  all  previously  accrued  and  unpaid  interest  is 
charged  against 
loans  are  placed  on 
nonaccrual  status  when  there  is  a  clear  indication  that  the 
borrower’s  cash  flow  may  not  be  sufficient  to  meet  payments  as 
they become due. Such loans are also placed on nonaccrual status 
when  the  principal  or  interest  is  past  due  ninety  days  or  more, 
unless  the  loan  is  both  well  secured  and  in  the  process  of 
collection.  Residential  mortgage  loans  that  have  principal  and 
interest payments that have become past due 150 days are placed 
on nonaccrual status unless such loans are both well secured and 
in the process of collection. Home equity, automobile, and other 
consumer  loans  and  leases  that  have  principal  and  interest 
payments  that  have  become  past  due  ninety  days  are  placed  on 
nonaccrual status unless the loan is both well secured and in the 
process  of  collection.  Nonaccrual  commercial  loans,  other  than 
loans modified in a TDR, are accounted for on the cost recovery 
method.  Nonaccrual  residential  mortgage  loans  and  nonaccrual 
consumer  loans  are  accounted  for  on  the  cash  basis  method. 
Nonaccrual  loans  may  be  returned  to  accrual  status  when  all 
delinquent  interest  and  principal  payments  become  current  in 
accordance with the loan agreement or when the loan is both well-
secured and in the process of collection.  

Commercial 

loans  on  nonaccrual  status,  as  well  as 
commercial  loans  above  a  specified  threshold  are  subject  to  an 
individual  review  to  identify  charge-offs.  Residential  mortgage 
loans  and  credit  card  loans  that  have  principal  and  interest 
payments that have become past due 180 days are charged off to 
the  ALLL,  unless  such  loans  are  both  well-secured  and  in  the 
process  of  collection.  Home  equity,  automobile  and  other 
consumer  loans  and  leases  that  have  principal  and  interest 
payments  that  have  become  past  due  one  hundred  and  twenty 
days are charged off to the ALLL, unless such loans are both well-
secured and in the process of collection. 

Restructured Loans 
A loan is accounted for as a TDR if the Bancorp, for economic or 
legal reasons related to the borrower’s financial difficulties, grants 
a concession to the borrower that it would not otherwise consider. 
A  TDR  typically  involves  a  modification  of  terms  such  as  a 
reduction of the stated interest rate or face amount of the loan, a 
reduction  of  accrued  interest,  or  an  extension  of  the  maturity 
date(s) at a stated interest rate lower than the current market rate 
for  a  new  loan  with  similar  risk.  The  Bancorp  measures  the 
impairment  loss  of  a  TDR  based  on  the  difference  between  the 
original loan’s carrying amount and the present value of expected 
future cash flows discounted at the original, effective yield of the 
loan. Beginning with the first quarter of 2009, based on published 
guidance  with  respect  to  TDRs  from  certain  banking  regulators 
and to conform to general practices within the  banking industry, 
the Bancorp determined it was appropriate to maintain consumer 
loans modified as part of a TDR on accrual status, provided there 
is  reasonable  assurance  of  repayment  and  of  performance 
according  to  the  modified  terms  based  upon  a  current,  well-
documented credit evaluation. Management believes this policy is 
reflective of regulatory guidance and provides better comparability 
to other financial institutions. TDRs on commercial loans remain 
on  nonaccrual  status  until  a  six-month  payment  history  is 
sustained.  During  the  nonaccrual  period,  TDRs  on  commercial 
loans  are  accounted  for  using  the  cash  basis  method  for  income 
recognition,  provided  that  full  repayment  of  principal  under  the 
modified terms of the loan is reasonably assured.   

Impaired Loans 
A  loan  is  considered  to  be  impaired  when,  based  on  current 
information  and  events,  it  is  probable  that  the  Bancorp  will  be 

unable  to  collect  all  amounts  due  (including  both  principal  and 
interest) according to the contractual terms of the loan agreement. 
For  loans  modified  in  a  TDR,  the  contractual  terms  of  the  loan 
agreement  refer  to  the  terms  specified  in  the  original  loan 
agreement. A loan restructured in a TDR is no longer considered 
impaired  in  years  after  the  restructuring  if  the  restructuring 
agreement  specifies  a  rate  equal  to  or  greater  than  the  rate  the 
Bancorp was willing to accept at the time of the restructuring for a 
new loan with comparable risk and the loan is not impaired based 
on  the  terms  specified  by  the  restructuring  agreement.  Refer  to 
the  ALLL  section  for  discussion  regarding  the  Bancorp’s 
methodology for identifying impaired loans and determination of 
the need for a loss accrual. 

Loans Held for Sale 
Loans  held  for  sale  represent  conforming  fixed  rate  residential 
mortgage  loan  originations  intended  to  be  sold  in  the  secondary 
market,  commercial  loans  and  other  loans  that  management  has 
an  active  plan  to  sell.  Loans  held  for  sale  may  be  carried  at  the 
lower  of  cost  or  fair  value,  or  carried  at  fair  value  where  the 
Bancorp  has  elected  the  fair  value  option  of  accounting  under 
U.S.  GAAP.  The  Bancorp  has  elected  to  measure  residential 
mortgage  loans  originated  as  held  for  sale  under  the  fair  value 
option.  For  loans  in  which  the  Bancorp  has  not  elected  the  fair 
value option, the lower of cost or fair value is determined at the 
individual loan level. 

Management’s  intent  to  sell  residential  mortgage  loans 
classified  as  held  for  sale  may  change  over  time  due  to  such 
factors as changes in the overall liquidity in markets or changes in 
characteristics specific to certain loans held for sale. Consequently, 
these loans may be reclassified to loans held for investment and, 
thereafter,  reported  within  the  Bancorp’s  residential  mortgages 
class  of  portfolio  loans  and  leases.  In  such  cases,  the  residential 
mortgage loans will continue to be measured at fair value. The fair 
value  of  residential  mortgage  loans  is  estimated  based  upon 
mortgage-backed securities prices and spreads to those prices or, 
for  certain  ARM  loans,  discounted  cash  flow  models  that  may 
incorporate  the  anticipated  portfolio  composition,  credit  spreads 
of  asset-backed  securities  with  similar  collateral,  and  market 
conditions.  The  anticipated  portfolio  composition  includes  the 
effects  of  interest  rate  spreads  and  discount  rates  due  to  loan 
characteristics such as the state in which the loan was originated, 
the loan amount and the ARM margin. These fair value marks are 
recorded  as  a  component  of  noninterest  income  in  mortgage 
banking net revenue. The Bancorp generally has commitments to 
sell  residential  mortgage  loans  held  for  sale  in  the  secondary 
market.  Gains  or  losses  on  sales  are  recognized  in  mortgage 
banking net revenue upon delivery. 

Loans held for sale are placed on nonaccrual status consistent 
with  the  Bancorp’s  nonaccrual  policy  for  portfolio  loans  and 
leases.  

Other Real Estate Owned 
OREO,  which  is  included  in  other  assets,  represents  property 
acquired  through  foreclosure  or  other  proceedings  and  is  carried 
at  the  lower  of  cost  or  fair  value,  less  costs  to  sell.  All  OREO 
property  is  periodically  evaluated  and  decreases  in  carrying  value 
are  recognized  as  reductions  in  other  noninterest  income  in  the 
Consolidated Statements of Income. 

Allowance for Loan and Lease Losses 
The  Bancorp  disaggregates  its  portfolio  loans  and  leases  into 
portfolio  segments  for  purposes  of  determining  the  ALLL.  The 
Bancorp’s  portfolio  segments  include  commercial,  residential 
mortgage,  and  consumer.  The  Bancorp  further  disaggregates  its 
portfolio  segments  into  classes  for  purposes  of  monitoring  and 
assessing  credit  quality  based  on  certain  risk  characteristics. 
include 
Classes  within 

the  commercial  portfolio  segment 

Fifth Third Bancorp    73    

 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

nonowner-occupied, 

commercial  &  industrial,  commercial  mortgage  owner-occupied, 
commercial  mortgage 
commercial 
construction,  and  commercial  leasing.  The  residential  mortgage 
portfolio  segment  is  also  considered  a  class.  Classes  within  the 
consumer  segment  include  home  equity,  automobile,  credit  card, 
and  other  consumer  loans  and  leases.  For  an  analysis  of  the 
Bancorp’s  ALLL  by  portfolio  segment  and  credit  quality 
information by class, see Note 7.  

The  Bancorp  maintains  the  ALLL  to  absorb  probable  loan 
and  lease  losses  inherent  in  its  portfolio  segments.  The  ALLL  is 
maintained at a level the Bancorp considers to be adequate and is 
based  on  ongoing  quarterly  assessments  and  evaluations  of  the 
collectibility  and  historical  loss  experience  of  loans  and  leases. 
Credit losses are charged and recoveries are credited to the ALLL. 
Provisions  for  loan  and  lease  losses  are  based  on  the  Bancorp’s 
review  of  the  historical  credit  loss  experience  and  such  factors 
that,  in  management’s  judgment,  deserve  consideration  under 
existing economic conditions in estimating probable credit losses. 
In  determining  the  appropriate  level  of  the  ALLL,  the  Bancorp 
estimates 
losses  using  a  range  derived  from  “base”  and 
“conservative”  estimates.  The  Bancorp’s  strategy  for  credit  risk 
management  includes  a  combination  of  conservative  exposure 
limits  significantly  below  legal  lending  limits  and  conservative 
underwriting,  documentation  and  collections  standards.  The 
strategy also emphasizes diversification on a geographic, industry 
and  customer  level,  regular  credit  examinations  and  quarterly 
management  reviews  of 
loans 
experiencing deterioration of credit quality.  

large  credit  exposures  and 

The  Bancorp’s  current  methodology  for  determining  the 
ALLL  is  based  on  historical  loss  rates,  current  credit  grades, 
specific  allocation  on  loans  modified  in  a  TDR  and  impaired 
commercial  credits  above  specified 
thresholds  and  other 
qualitative  adjustments.  Allowances  on  individual  commercial 
loans,  TDRs  and  historical  loss  rates  are  reviewed  quarterly  and 
adjusted  as  necessary  based  on  changing  borrower  and/or 
collateral  conditions  and  actual  collection  and  charge-off 
experience.  An  unallocated  allowance  is  maintained  to  recognize 
losses  when 
the 
evaluating allowances for individual loans or pools of loans.  

in  estimating  and  measuring 

imprecision 

in  a  TDR,  are  subject  to 

Larger commercial loans included within aggregate borrower 
relationship balances exceeding $1 million that exhibit probable or 
observed  credit  weaknesses,  as  well  as  loans  that  have  been 
modified 
individual  review  for 
impairment. The Bancorp considers the current value of collateral, 
credit  quality  of  any  guarantees,  the  guarantor’s  liquidity  and 
willingness  to  cooperate,  the  loan  structure,  and  other  factors 
when  evaluating  whether  an  individual  loan  is  impaired.  Other 
factors  may  include  the  industry  and  geographic  region  of  the 
borrower, size and financial condition of the borrower, cash flow, 
leverage  of  the  borrower,  and  the  Bancorp’s  evaluation  of  the 
borrower’s  management.  When  individual  loans  are  impaired, 
allowances are determined based on management’s estimate of the 
borrower’s  ability  to  repay  the  loan  given  the  availability  of 
collateral, other sources of cash flow, as well as evaluation of legal 
options  available  to  the  Bancorp.  Allowances  for  impaired  loans 
are measured based on the present value of expected future cash 
flows discounted at the loan’s effective interest rate, fair value of 
the  underlying  collateral  or  readily  observable  secondary  market 
values.  The  Bancorp  evaluates  the  collectibility  of  both  principal 
and interest when assessing the need for a loss accrual.   

Historical  credit  loss  rates  are  applied  to  commercial  loans 
that  are  not  impaired  or  are  impaired,  but  smaller  than  the 
established threshold of $1 million and thus not subject to specific 
allowance allocations. The loss rates are derived from a migration 
analysis,  which  tracks  the  historical  net  charge-off  experience 
sustained on loans according to their internal risk grade. The risk 
grading  system  currently  utilized  for  allowance  analysis  purposes 

74    Fifth Third Bancorp     

encompasses ten categories.  

Homogenous loans and leases in the residential mortgage and 
consumer  portfolio  segments  are  not  individually  risk  graded. 
Rather,  standard  credit  scoring  systems  and  delinquency 
monitoring  are  used  to  assess  credit  risks,  and  allowances  are 
established based on the expected net charge-offs. Loss rates are 
based  on  the  average  net  charge-off  history  by  loan  category. 
Historical loss rates may be adjusted for significant factors that, in 
management’s judgment, are necessary to reflect losses inherent in 
the  portfolio.  Factors  that  management  considers  in  the  analysis 
include the effects of the national and local economies; trends in 
the  nature  and  volume  of  delinquencies,  charge-offs  and 
nonaccrual  loans;  changes  in  loan  mix;  credit  score  migration 
comparisons;  asset  quality  trends;  risk  management  and  loan 
administration; changes in the internal lending policies and credit 
standards; collection practices; and examination results from bank 
regulatory agencies and the Bancorp’s internal credit examiners.  

The  Bancorp’s  primary  market  areas  for  lending  are  the 
Midwestern and Southeastern regions of the Unites States. When 
evaluating  the  adequacy  of  allowances,  consideration  is  given  to 
these 
the  closely 
associated  effect  changing  economic  conditions  have  on  the 
Bancorp’s customers.  

regional  geographic  concentrations  and 

In  the  current  year,  the  Bancorp  has  not  substantively 
changed any material aspect to its overall approach to determining 
its  ALLL  for  any  of  its  portfolio  segments.  There  have  been  no 
material changes in criteria or estimation techniques as compared 
to  prior  periods  that  impacted  the  determination  of  the  current 
period ALLL for any of the Bancorp’s portfolio segments.  

Reserve for Unfunded Commitments 
The  reserve  for  unfunded  commitments  is  maintained  at  a  level 
believed  by  management  to  be  sufficient  to  absorb  estimated 
probable losses related to unfunded credit facilities and is included 
in  other  liabilities  in  the  Consolidated  Balance  Sheets.  The 
determination  of  the  adequacy  of  the  reserve  is  based  upon  an 
evaluation  of 
including  an 
the  unfunded  credit  facilities, 
assessment of historical commitment utilization experience, credit 
risk  grading  and  credit  grade  migration.  This  process  takes  into 
consideration  the  same  risk  elements  that  are  analyzed  in  the 
determination  of  the  adequacy  of  the  Bancorp’s  ALLL,  as 
discussed  above.  Net  adjustments  to  the  reserve  for  unfunded 
commitments  are  included  in  other  noninterest  expense  in  the 
Consolidated Statements of Income. 

Loan Sales and Securitizations 
When  the  Bancorp  sells  loans  through  either  securitizations  or 
individual loan sales in accordance with its investment policies, it 
is  required  to  assess  whether  the  entity  holding  the  sold  or 
securitized loans is a VIE and whether the Bancorp is the primary 
beneficiary  and  therefore  consolidator  of  that  VIE.    If  the 
Bancorp  holds  the  power  to  direct  activities  most  significant  to 
the economic performance of the VIE and has the obligation to 
absorb losses or right to receive benefits that could potentially be 
significant to the VIE, then the Bancorp will generally be deemed 
the primary beneficiary of the VIE.  When the Bancorp previously 
sold loans into isolated trusts or conduits, it obtained one or more 
subordinated tranches or other residual interests in these trusts or 
conduits, as well as the servicing rights to the underlying loans. As 
a  result,  effective  with  the  January  1,  2010  adoption  of  the  VIE 
consolidation  guidance  further  discussed  in  the  Accounting  and 
Reporting Developments section below, the Bancorp was required 
to  consolidate  these  VIEs,  and  accordingly,  the  underlying  loans 
and  other  assets  and  liabilities  of  these  VIEs  are  included  in  the 
Bancorp’s Consolidated Balance Sheet as of December 31, 2010.  
Prior  to  the  January  1,  2010  adoption  of  the  VIE 
the  subordinated 
consolidation  guidance  referenced  above, 
tranches  and  other  residual  interests  in  the  trusts  and  conduits 

 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

referenced  above  were  carried  at  fair  value  and  included  in 
available-for-sale  securities.  The  fair  value  of  such  interests  were 
based on quoted market prices, if available. If quoted prices were 
not available, fair value was based on the present value of future 
expected  cash  flows  using  management’s  best  estimates  for  the 
key  assumptions,  including  credit  losses,  prepayment  speeds, 
forward  yield  curves  and  discount  rates  commensurate  with  the 
risks  involved.  Gains  or  losses  recognized  on  the  sale  or 
securitization of such loans prior to January 1, 2010 were reported 
as  a  component  of  noninterest  income  in  the  Consolidated 
Statements  of  Income  and  were  based  on  the  previous  carrying 
amount of the loans sold or securitized, as well as the fair value of 
the servicing rights and other interests obtained by the Bancorp at 
the date of sale or securitization. Adjustments to the fair value of 
such  interests  prior  to  January  1,  2010  were  included  in 
accumulated  other  comprehensive  income  in  the  Consolidated 
Balance  Sheets  or  in  noninterest  income  in  the  Consolidated 
Statements  of  Income  if  the  fair  value  had  declined  below  the 
carrying  amount  and  such  decline  was  determined  to  be  other-
than-temporary.   

Servicing  rights  resulting  from  residential  mortgage  and 
commercial  loan  sales  are  initially  recorded  at  fair  value  and 
subsequently  amortized  in  proportion  to  and  over  the  period  of 
estimated net servicing revenues and are reported as a component 
of mortgage banking net revenue and corporate banking revenue, 
respectively, in the Consolidated Statements of Income. Servicing 
rights  are  assessed  for  impairment  monthly,  based  on  fair  value, 
with  temporary  impairment  recognized  through  a  valuation 
allowance and permanent impairment recognized through a write-
off  of  the  servicing  asset  and  related  valuation  allowance.  Key 
economic  assumptions  used 
in  measuring  any  potential 
impairment of the servicing rights include the prepayment speeds 
of  the  underlying  loans,  the  weighted-average  life,  the  discount 
rate,  the  weighted-average  coupon  and  the  weighted-average 
default rate, as applicable. The primary risk of material changes to 
the value of the servicing rights resides in the potential volatility in 
the  economic  assumptions  used,  particularly  the  prepayment 
speeds.  The  Bancorp  monitors  risk  and  adjusts  its  valuation 
allowance as necessary to adequately reserve for impairment in the 
servicing  portfolio.  For  purposes  of  measuring  impairment,  the 
mortgage  servicing  rights  are  stratified  into  classes  based  on  the 
financial  asset  type  (fixed-rate  vs.  adjustable-rate)  and  interest 
rates.  Fees  received  for  servicing  loans  owned  by  investors  are 
based  on  a  percentage  of  the  outstanding  monthly  principal 
balance  of  such  loans  and  are  included  in  noninterest  income  in 
the  Consolidated  Statements  of  Income  as  loan  payments  are 
received.  Costs  of  servicing  loans  are  charged  to  expense  as 
incurred.  

Bank Premises and Equipment 
Bank premises and equipment, including leasehold improvements, 
are carried at cost less accumulated depreciation and amortization. 
Depreciation is calculated using the straight-line method based on 
estimated  useful  lives  of  the  assets  for  book  purposes,  while 
accelerated  depreciation 
income  tax  purposes. 
is  used  for 
Amortization  of  leasehold  improvements  is  computed  using  the 
straight-line  method  over  the  lives of  the  related  leases  or  useful 
lives of the related assets, whichever is shorter. The Bancorp tests 
its  long-lived  assets  for  impairment  through  both  a  probability-
weighted and primary-asset approach whenever events or changes 
in  circumstances  dictate.  Maintenance,  repairs  and  minor 
in  the 
improvements  are  charged  to  noninterest  expense 
Consolidated Statements of Income as incurred. 

Derivative Financial Instruments 
The  Bancorp  accounts  for  its  derivatives  as  either  assets  or 
to 
through  adjustments 
liabilities  measured  at  fair  value 
income  and/or  current 
accumulated  other  comprehensive 

the  Bancorp  designates 

earnings,  as  appropriate.  On  the  date  the  Bancorp  enters  into  a 
derivative  contract, 
the  derivative 
instrument  as  either  a  fair  value  hedge,  cash  flow  hedge  or  as  a 
free-standing  derivative  instrument.  For  a  fair  value  hedge, 
changes in the fair value of the derivative instrument and changes 
in  the  fair  value  of  the  hedged  asset  or  liability  or  of  an 
unrecognized firm commitment attributable to the hedged risk are 
recorded  in  current  period  net  income.  For  a  cash  flow  hedge, 
changes in the fair value of the derivative instrument, to the extent 
in  accumulated  other 
that 
comprehensive  income  and  subsequently  reclassified  to  net 
income in the same period(s) that the hedged transaction impacts 
net  income.  For  free-standing  derivative  instruments,  changes  in 
fair values are reported in current period net income.  

is  effective,  are 

recorded 

it 

Prior  to  entering  into  a  hedge  transaction,  the  Bancorp 
formally documents the relationship between hedging instruments 
and  hedged  items,  as  well  as  the  risk  management  objective  and 
strategy for undertaking various hedge transactions. This process 
includes  linking  all  derivative  instruments  that  are  designated  as 
fair value or cash flow hedges to specific assets or liabilities on the 
balance  sheet  or  to  specific  forecasted  transactions,  along  with  a 
formal  assessment  at  both  inception  of  the  hedge  and  on  an 
ongoing basis as to the effectiveness of the derivative instrument 
in  offsetting  changes  in  fair  values  or  cash  flows  of  the  hedged 
item.  If  it  is  determined  that  the  derivative  instrument  is  not 
highly effective as a hedge, hedge accounting is discontinued and 
the  adjustment  to  fair  value  of  the  derivative  instrument  is 
recorded in net income.  

Income Taxes 
The  Bancorp  estimates  income  tax  expense  based  on  amounts 
expected to be owed to the various tax jurisdictions in which the 
Bancorp  conducts  business.  On  a  quarterly  basis,  management 
assesses the reasonableness of its effective tax rate based upon its 
current  estimate  of  the  amount  and  components  of  net  income, 
tax credits and the applicable statutory tax rates expected for the 
full  year.  The  estimated  income  tax  expense  is  recorded  in  the 
Consolidated Statements of Income. 

Deferred  income  tax  assets  and  liabilities  are  determined 
using  the  balance  sheet  method  and  are  reported  in  other  assets 
and  accrued  taxes,  interest  and  expenses,  respectively,  in  the 
Consolidated Balance Sheets. Under this method, the net deferred 
tax asset or liability is based on the tax effects of the differences 
between  the  book  and  tax  basis  of  assets  and  liabilities,  and 
reflects enacted changes in tax rates and laws. Deferred tax assets 
are  recognized  to  the  extent  they  exist  and  are  subject  to  a 
valuation  allowance  based  on  management’s 
judgment  that 
realization is more-likely-than-not. This analysis is performed on a 
quarterly  basis  and  includes  an  evaluation  of  all  positive  and 
negative evidence to determine whether realization is more-likely-
than-not. 

Accrued  taxes  represent  the  net  estimated  amount  due  to 
taxing jurisdictions and are reported in accrued taxes, interest and 
expenses  in  the  Consolidated  Balance  Sheets.  The  Bancorp 
evaluates  and  assesses  the  relative  risks  and  appropriate  tax 
treatment  of  transactions  and  filing  positions  after  considering 
statutes, regulations, judicial precedent and other information and 
maintains  tax  accruals  consistent  with  its  evaluation  of  these 
relative risks and merits. Changes to the estimate of accrued taxes 
occur  periodically  due  to  changes  in  tax  rates,  interpretations  of 
tax  laws,  the  status  of  examinations  being  conducted  by  taxing 
authorities  and  changes  to  statutory,  judicial  and  regulatory 
guidance  that  impact  the  relative  risks  of  tax  positions.  These 
changes,  when  they  occur,  can  affect  deferred  taxes  and  accrued 
taxes as well as  the current period’s income tax expense and can 
be  significant  to  the  operating  results  of  the  Bancorp.  For 
additional information on income taxes, see Note 21. 

Fifth Third Bancorp    75    

 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

income  available 

Earnings Per Share 
In  accordance  with  U.S.  GAAP,  basic  earnings  per  share  is 
computed  by  dividing  net 
to  common 
shareholders  by  the  weighted-average  number  of  shares  of 
common  stock  outstanding  during  the  period.  Earnings  per 
diluted  share  is  computed  by  dividing  adjusted  net  income 
available  to  common  shareholders  by  the  weighted-average 
number  of  shares  of  common  stock  and  common  stock 
equivalents outstanding during the period. Dilutive common stock 
the  assumed  conversion  of  dilutive 
equivalents  represent 
convertible  preferred  stock  and  the  exercise  of  dilutive  stock-
based awards and warrants.  

The  Bancorp  calculates  earnings  per  share  pursuant  to  the 
two-class method. The two-class method is an earnings allocation 
formula that determines earnings per share separately for common 
stock and participating securities according to dividends declared 
and participation rights in undistributed earnings. For purposes of 
calculating  earnings  per  share  under  the  two-class  method, 
restricted shares that contain nonforfeitable rights to dividends are 
considered  participating  securities  until  vested.  While 
the 
dividends  declared  per  share  on  such  restricted  shares  are  the 
same  as  dividends  declared  per  common  share  outstanding,  the 
dividends  recognized  on  such  restricted  shares  may  be  less 
because dividends paid on restricted shares that are expected to be 
forfeited  are  reclassified  to  compensation  expense  during  the 
period when forfeiture is expected.  

Goodwill 
Business  combinations  entered  into  by  the  Bancorp  typically 
include the acquisition of goodwill. U.S. GAAP requires goodwill 
to be tested for impairment at the Bancorp’s reporting unit level 
on an annual basis, which for the Bancorp is September 30, and 
more frequently if events or circumstances indicate that there may 
be  impairment.  The  Bancorp  has  determined  that  its  segments 
qualify  as  reporting  units  under  U.S.  GAAP.  Impairment  exists 
when  a  reporting  unit’s  carrying  amount  of  goodwill  exceeds  its 
implied  fair  value,  which  is  determined  through  a  two-step 
impairment test. The first step (Step 1) compares the fair value of 
a  reporting  unit  with  its  carrying  amount,  including  goodwill.  If 
the  carrying  amount  of  the  reporting  unit  exceeds  its  fair  value, 
the  second  step  (Step  2)  of  the  goodwill  impairment  test  is 
performed to measure the impairment loss amount, if any. 

The fair value of a reporting unit is the price that would be 
received  to  sell  the  unit  as  a  whole  in  an  orderly  transaction 
between market participants at the measurement date. Since none 
of  the  Bancorp’s  reporting  units  are  publicly  traded,  individual 
reporting  unit  fair  value  determinations  cannot  be  directly 
correlated  to  the  Bancorp’s  stock  price.  To  determine  the  fair 
value  of  a  reporting  unit,  the  Bancorp  employs  an  income-based 
approach,  utilizing  the  reporting  unit’s  forecasted  cash  flows 
(including  a  terminal  value  approach  to  estimate  cash  flows 
beyond  the  final  year  of  the  forecast)  and  the  reporting  unit’s 
estimated  cost  of  equity  as  the  discount  rate.  Additionally,  the 
Bancorp determines its market capitalization based on the average 
of  the  closing  price  of  the  Bancorp’s  stock  during  the  month 
including  the  measurement  date,  incorporating  an  additional 
control  premium,  and  allocates  this  market-based  fair  value 
measurement  to  the  Bancorp’s  reporting  units  in  order  to 
corroborate the results of the income approach.  

When required to perform Step 2, the Bancorp compares the 
implied fair value of a reporting unit’s goodwill with the carrying 
amount  of  that  goodwill.  If  the  carrying  amount  exceeds  the 
implied fair value, an impairment loss equal to that excess amount 
is  recognized.  An  impairment  loss  recognized  cannot  exceed  the 
carrying amount of that goodwill and cannot be reversed even if 
the fair value of the reporting unit recovers. 

During Step 2, the Bancorp determines the implied fair value 

76    Fifth Third Bancorp     

of goodwill for a reporting unit by assigning the fair value of the 
reporting  unit  to  all  of  the  assets  and  liabilities  of  that  unit 
(including  any  unrecognized  intangible  assets)  as  if  the  reporting 
unit had been acquired in a business combination. The excess of 
the fair value of the reporting unit over the amounts assigned to 
its assets and liabilities is the implied fair value of goodwill. This 
assignment  process  is  only  performed  for  purposes  of  testing 
goodwill  for  impairment.  The  Bancorp  does  not  adjust  the 
carrying  values  of  recognized  assets  or  liabilities  (other  than 
goodwill,  if  appropriate),  nor  recognize  previously  unrecognized 
intangible  assets  in  the  Consolidated  Financial  Statements  as  a 
result  of  this  assignment  process.  Refer  to  Note  10  for  further 
information regarding the Bancorp’s goodwill. 

Other 
Securities  and  other  property  held  by  Fifth  Third  Investment 
Advisors,  a  division  of  the  Bancorp’s  banking  subsidiary,  in  a 
fiduciary or agency capacity are not included in the Consolidated 
Balance  Sheets  because  such  items  are  not  assets  of  the 
subsidiaries.  Investment  advisory  revenue  in  the  Consolidated 
Statements  of  Income  is  recognized  on  the  accrual  basis. 
Investment  advisory  service  revenues  are  recognized  monthly 
based  on  a  fee  charged  per  transaction  processed  and/or  a  fee 
charged  on  the  market  value  of  average  account  balances 
associated with individual contracts.  

The  Bancorp  recognizes  revenue  from 

its  card  and 
processing  services  on  an  accrual  basis  as  such  services  are 
performed,  recording  revenues  net  of  certain  costs  (primarily 
interchange  fees  charged  by  credit  card  associations)  not 
controlled by the Bancorp.  

The Bancorp purchases life insurance policies on the lives of 
certain  directors,  officers  and  employees  and  is  the  owner  and 
beneficiary of the policies. The Bancorp invests in these policies, 
known as BOLI, to provide an efficient form of funding for long-
term retirement and other employee benefits costs. The Bancorp 
records 
the 
these  BOLI  policies  within  other  assets 
Consolidated  Balance  Sheets  at  each  policy’s  respective  cash 
surrender  value,  with  changes  recorded  in  other  noninterest 
income in the Consolidated Statements of Income. 

in 

Other  intangible  assets  consist  of  core  deposit  intangibles, 
customer 
lists,  non-competition  agreements  and  cardholder 
relationships. Other intangibles are amortized on either a straight-
line  or  an  accelerated  basis  over  their  useful  lives.  The  Bancorp 
reviews other intangible assets for impairment whenever events or 
changes in circumstances indicate that carrying amounts may not 
be recoverable. 

Securities  sold  under  repurchase  agreements  are  accounted 
for  as  collateralized  financing  transactions  and  included  in  other 
short-term borrowings in the Consolidated Balance Sheets at the 
amounts which the securities were sold plus accrued interest.  

Acquisitions of treasury stock are carried at cost. Reissuance 
of  shares  in  treasury  for  acquisitions,  exercises  of  stock-based 
awards  or  other  corporate  purposes  is  recorded  based  on  the 
specific identification method. 

Advertising costs are generally expensed as incurred. 

Accounting and Reporting Developments 
Transfers of Financial Assets 
In June 2009, the FASB issued guidance amending the accounting 
for  the  transfers  of  financial  assets.  This  amended  guidance 
removed  the  concept  of  a  QSPE,  changed  the  requirements  for 
derecognizing  financial  assets  and  measuring  gains  or  losses  on 
the  sale  of  financial  assets,  and  required  additional  disclosures 
about  transfers  of  financial  assets  and  a  transferor’s  continuing 
involvement in transferred financial assets. The amended guidance 
was adopted by the Bancorp on January 1, 2010 on a prospective 
basis and may impact the Bancorp’s structuring of securitizations 
and  other  transfers  of  financial  assets,  including  guaranteed 

 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

mortgage  securitizations,  in  order  to  meet  the  amended  sale 
treatment  criteria  under  the  amended  guidance.  In  addition,  see 
the  discussion  below  regarding  amended  guidance  on  the 
impact  on  the  Bancorp’s 
consolidation  of  VIEs  and  the 
assets  previously 
Consolidated  Financial  Statements 
transferred to QSPEs. 

for 

Consolidation of Variable Interest Entities 
In June 2009, the FASB issued guidance amending the accounting 
for  the  consolidation  of  VIEs.  This  guidance,  adopted  by  the 
Bancorp  on  January  1,  2010,  amends  the  methodology  for 
determining  the  primary  beneficiary  (and  therefore  consolidator) 
of  a  VIE  and  requires  such  assessment  to  be  performed  on  an 
ongoing  basis.  Under  this  new  guidance,  the  primary  beneficiary 
of a VIE is defined as the enterprise that has both (1) the power 
to  direct  activities  of  the  VIE  that  most  significantly  impact  the 
VIE’s  economic  performance,  and  (2)  the  obligation  to  absorb 
losses  or  right  to  receive  benefits  from  the  VIE  that  could 
potentially  be  significant  to  the  VIE.  Due  to  the  concurrent 
issuance  and  effective  date  of  the  previously  discussed  amended 
guidance  for  the  transfers  of  financial  assets  and  the  removal  of 
the QSPE concept, the Bancorp was required to assess all VIEs, 
including those formed as QSPEs in transfers that occurred prior 
to  January  1,  2010,  to  determine  whether  the  Bancorp  was  the 
primary beneficiary of the VIE under the amended guidance. The 
Bancorp is also required under the amended guidance to provide 
additional  disclosures  about 
involvement  with  both 
consolidated  and  non-consolidated  VIEs,  any significant  changes 
involvement,  and  how  that 
in  risk  exposure  due  to  that 
involvement  affects 
the  Bancorp’s  Consolidated  Financial 
Statements. See Note 12 for further discussion. 

its 

In  accordance  with  the  transition  guidance  for  the  initial 
consolidation  of  VIEs  resulting  from  the  adoption  of  the 
amended guidance, the Bancorp initially measured the assets and 
liabilities  of  newly  consolidated  VIEs  at  their  carrying  amounts, 
defined  as  the  amounts  at  which  the  assets  and  liabilities  would 
have  been  carried  in  the  Bancorp’s  Consolidated  Financial 
Statements if the amended guidance had been effective when the 
Bancorp  first  met  the  conditions  to  be  the  primary  beneficiary 
under  the  amended  guidance.  The  difference  between  the 
amounts added to the Bancorp’s Consolidated Balance Sheets and 
the  amounts  of  previously  recognized  interests  in  the  newly 
consolidated  VIEs  was  recognized  as  a  cumulative  effect 
adjustment to retained earnings. The consolidation of these VIEs 
on  January  1,  2010  resulted  in  an  increase  in  total  assets  of 
approximately $1.3 billion, a negative adjustment of $1 million to 
income  and  a  negative 
accumulated  other  comprehensive 
cumulative  effect  adjustment  to  retained  earnings  of  $77  million. 
The  impact  of  consolidating  these  VIEs  did  not  have  a  material 
effect on the Bancorp’s regulatory capital ratios.   

In February 2010, the FASB issued guidance deferring the above 
amendments  to  the  consolidation  of  VIEs  for  a  reporting  entity’s 
interest  in  registered  money  market  funds.  In  addition,  the  deferral 
also applies to a reporting entity’s interest in entities meeting either of 
the  following  two  criteria:  (1)  the  entity  has  all  the  attributes  of  an 
investment  company  as  specified  in  ASC  Topic  946,  “Financial 
Services - Investment Companies,” or (2)  it is an entity for which it is 
acceptable  based  on 
industry  practice  to  apply  measurement 
principles that are consistent with those in ASC Topic 946 (including 
recognizing  changes  in  fair  value  currently  in  the  statement  of 
operations)  for  financial  reporting  purposes.  The  deferral  does  not 
apply to those entities in situations in which a reporting entity has the 
explicit  or  implicit  obligation  to  fund  losses  of  an  entity  that  could 
potentially be significant to the entity. As a result of this deferral, the 

Bancorp  has  determined  that  its  interests  in  private  equity  funds, 
mutual  funds  and  money  market  funds  are  not  subject  to  the  above 
amended  guidance  for  the  consolidation  of  VIEs.  For  entities  that 
meet  the  deferral  criteria,  the  primary  beneficiary  of  the  VIE  is  the 
enterprise that will absorb a majority of the VIE’s expected losses or 
receive a majority of the VIE’s expected residual returns. 

Disclosures about Fair Value Measurements 
In January 2010, the FASB issued new guidance clarifying current 
fair  value  disclosure  requirements  and  also  requiring  certain 
additional  disclosures  about  fair  value  measurements.  The 
disclosure 
this  new  guidance  were 
implemented by the Bancorp during the first quarter of 2010 and 
are included in Note 28. 

requirements  under 

Embedded Credit Derivatives 
In  March  2010,  the  FASB  issued  guidance  clarifying  the  type  of 
embedded  credit  derivative  that  is  exempt  from  bifurcation 
requirements.  Under  the  guidance,  the  only  form  of  embedded 
credit  derivative  that  qualifies  for  the  exemption  is  one  that  is 
related  only  to  the  subordination  of  one  financial  instrument  to 
another.  The  adoption  of  this  guidance  on  July  1,  2010  did  not 
have  a  material  impact  on  the  Bancorp’s  Consolidated  Financial 
Statements. 

Modification of a Loan Included in a Pool Accounted for as a Single Asset 
In  April  2010,  the  FASB 
issued  guidance  clarifying  that 
modifications of loans that are accounted for within a pool under 
ASC Subtopic 310-30 do not result in the removal of those loans 
from  the  pool  even  if  the  modification  of  those  loans  would 
otherwise  be  considered  a  TDR.  Under  the  new  guidance,  an 
entity will continue to be required to consider whether the pool of 
assets  in  which  the  loan  is  included  is  impaired  if  expected  cash 
flows for the pool change. The adoption of this guidance on July 
1,  2010  did  not  have  a  material  impact  on  the  Bancorp’s 
Consolidated Financial Statements. 

Disclosures  about  the  Credit  Quality  of  Financing  Receivables  and  the 
Allowance for Credit Losses 
In July 2010, the FASB issued guidance that requires the Bancorp 
to disclose a greater level of disaggregated information about the 
credit  quality  of  its  loans  and  leases  and  the  ALLL.  The  new 
guidance defines two levels of disaggregation—portfolio segment 
and class. A portfolio segment is defined as the level at which the 
Bancorp  develops  and  documents  a  systematic  method  for 
determining  its  ALLL.  Classes  generally  represent  a  further 
disaggregation  of  a  portfolio  segment  based  on  certain  risk 
characteristics.  The  new  disclosures  relating  to  information  as  of 
the end of a reporting period are effective for interim and annual 
reporting periods ending on or after December 15, 2010 and have 
been included in Note 7. The  new disclosures about activity that 
occurs  during  a  reporting  period  are  effective  for  interim  and 
annual  reporting  periods  beginning  on  or  after  December  15, 
2010.  

In January 2011, the FASB issued guidance that temporarily 
delayed the effective date of the disclosures about TDR’s that are 
included  in  this  July  2010  guidance  on  disclosures  about  credit 
quality  and  the  ALLL.  The  TDR  disclosure  guidance  will  be 
coordinated with the FASB’s proposed guidance for determining 
what constitutes a TDR and is currently anticipated to be effective 
for interim and annual periods ending after June 15, 2011.  

Fifth Third Bancorp    77    

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

          2010 

2. SUPPLEMENTAL CASH FLOW INFORMATION  
Noncash investing and financing activities are presented in the following table for the years ended December 31: 
($ in millions) 
Transfers: 
Portfolio loans to held for sale loans 
Held for sale loans to portfolio loans 
Portfolio loans to available-for-sale securities 
Portfolio loans to trading securities 
Held for sale loans to trading securities 
Portfolio loans to OREO 
Held for sale loans to OREO 
Acquisitions: 
Fair value of tangible assets acquired  
Goodwill and identifiable intangible assets acquired 
Contingent consideration  
Liabilities assumed 
Common stock issued 
Impact of change in accounting principle: 
Decrease in available-for-sale securities, net 
Increase in portfolio loans 
Decrease in demand deposits  
Increase in other short-term borrowings 
Increase in long-term debt 

     $650 
            160  
- 
- 
- 
662 
68 

941 
2,217 
18 
122 
1,344 

- 
- 
- 
- 
- 

           2009 

           2008 

     $45
              47 
-
-
136
377
36

7
13
(4)
-
-

-
-
-
-
-

        $532 
1,692 
430
92
268
303
-

4,368
1,194
-
(4,858)
(770)

-
-
-
-
-

3. BUSINESS COMBINATIONS AND ASSET ACQUISITIONS 
First Charter Corporation  
On June 6, 2008, the Bancorp acquired 100% of the outstanding 
institution 
stock  of  First  Charter,  a  full  service  financial 
headquartered 
in  Charlotte,  North  Carolina.  First  Charter 
operated  57  branches  in  North  Carolina  and  two  in  suburban 
Atlanta,  Georgia.  The  acquisition  of  First  Charter  expanded  the 
Bancorp's footprint into the Charlotte, North Carolina market and 
strengthened the Bancorp's presence in Georgia.  

The  transaction  resulted  in  total  intangible  assets  of  $1.2 
billion  based  upon  the  purchase  price,  the  fair  values  of  the 
acquired  assets  and  assumed  liabilities  and  applicable  purchase 
accounting  adjustments.  Of  this  total  intangibles  amount,  $56 
million  was  allocated  to  core  deposit  intangibles,  $9  million  was 
allocated  to  customer  lists  and  $2  million  was  allocated  to  lease 
intangibles.  The  remaining  $1.1  billion  of  intangible  assets  was 
recorded as goodwill, which is non-deductible for tax purposes.  

Under the terms of the transaction, the Bancorp paid $31.00 
per First Charter share, or $1.1 billion. Consideration was paid in 
the  form  of  approximately  70%  Fifth  Third  common  stock  and 
30% cash. First Charter common stock shareholders who received 
shares  of  Fifth  Third  common  stock  in  the  merger  received 
1.7412 shares of Fifth Third common stock for each share of First 
Charter  common  stock,  resulting  in  the  issuance  of  42.9  million 
shares  of  Fifth  Third  common  stock.  The  common  stock  issued 
to  affect  the  transaction  was  valued  at  $17.80  per  share,  the 
average closing price of the Bancorp’s common stock on the five 
previous trading days ending on the trading day immediately prior 
to the closing date.  

The  assets  and  liabilities  of  First  Charter  were  recorded  on 
the  Consolidated  Balance  Sheets  at  their  respective  fair  values  as 
of the closing date. The results of First Charter's operations were 
included  in  the  Bancorp’s  Consolidated  Statements  of  Income 
from  the  date  of  acquisition.  In  addition,  the  Bancorp  realized 
charges against its earnings for acquisition-related expenses of $17 
million  during  2008.  The  acquisition-related  expenses  consisted 
primarily of consulting, marketing, travel and relocation, and other 
costs associated with system conversions.  

The pro forma effect and the financial results of First Charter 
included  in  the  results  of  operations  subsequent  to  the  date  of 
acquisition  were  immaterial  to  the  Bancorp’s  financial  condition 
or the operating results for the periods presented. 

Other 
On  October  31,  2008,  banking  regulators  declared  Bradenton, 
Florida-based Freedom Bank insolvent and the FDIC was named 
receiver.  The  FDIC  approved  the  assumption  of  all  deposits  by 
the  Bancorp,  which  approximated  $257  million.  The  FDIC 
retained  substantially  all  of  Freedom  Bank's  loan  portfolio  for 
later  disposition.  As  part  of  the  asset  acquisition,  the  Bancorp 
recorded a core deposit intangible of $3 million. 

On May 2, 2008, the Bancorp completed its purchase of nine 
branches located in Atlanta, Georgia from First Horizon National 
Corporation  (First  Horizon).  Under  terms  of  the  deal,  the 
Bancorp  acquired  the  nine  branches  and  assumed  the  related 
deposits  of  $114  million.  First  Horizon  retained  all  loans  held  at 
the  branches.  As  part  of  the  asset  acquisition,  the  Bancorp 
recorded a core deposit intangible of $1 million. 

78    Fifth Third Bancorp         

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

4. RESTRICTIONS ON CASH AND DIVIDENDS        
The FRB requires that banks hold cash in reserve against deposit 
liabilities, known as the reserve requirement.  The amount of the 
reserve  requirement 
is  currently  calculated  based  on  net 
transaction  account  deposits,  and  is  satisfied  with  vault  cash.  
When  vault  cash  alone  is  not  sufficient  to  meet  the  reserve 
requirement,  the  remaining  amount  must  be  satisfied  with  funds 
held at the FRB.  At December 31, 2010 and 2009, the Bancorp’s 
reserve requirements were satisfied with vault cash. The dividends 
paid  by  the  Bancorp’s  state  chartered  bank  and  nonbank 
subsidiaries  are  subject  to  regulations  and  limitations  prescribed 
by  the  appropriate  state  authority.  The  Bancorp’s  state  chartered 
bank  paid  the  Bancorp  $1.4  billion  in  dividends  during  the  year 
ended December 31, 2010 and did not pay a dividend during the 
year  ended  December  31,  2009.  Based  on  retained  earnings  at 
December  31,  2010  and  2009,  the  dividend  limitation  of  the 
Bancorp’s nonbank subsidiaries under these provisions was $150 
million and $87 million, respectively. 

On  December  31,  2008,  the  Bancorp  sold  $3.4  billion  in 
senior  preferred  stock  and  related  warrants  to  the  U.S.  Treasury 
under  the  terms  of  the  CPP.  The  terms  include  restrictions  on 

common  stock  dividends,  which  require  the  U.S.  Treasury’s 
consent to increase common stock dividends for a period of three 
years from the date of investment unless the preferred shares are 
redeemed in whole or the U.S. Treasury has transferred all of the 
preferred shares to a third party. For the Bancorp, approval from 
the U.S. Treasury will be required for common stock dividends in 
excess  of  $0.15  per  share  of  common  stock.  Also,  no  dividends 
can be declared or paid on the Bancorp’s common stock unless all 
accrued  and  unpaid  dividends  have  been  paid  on  the  preferred 
shares  and  certain  other  outstanding  securities.  Additionally,  the 
Bancorp’s ability to pay dividends on its common stock is limited 
by  its  need  to  maintain  adequate  capital  levels,  comply  with  safe 
and sound banking practices and meet regulatory expectations. 

On  February  2,  2011,  the  Bancorp  redeemed  all  136,320 
shares  of  its  Series  F  preferred  stock  held  by  the  U.S  Treasury 
under  the  CPP  totaling  $3.4  billion.  See  Note  32  for  further 
information on the redemption of the preferred shares. 

5. SECURITIES 
The following table provides the amortized cost, fair value and unrealized gains and losses for the major categories of the available-for-sale and 
held-to-maturity securities portfolio as of December 31: 

2010 

2009 

Amortized 
Cost 

Unrealized 
Gains 

Unrealized 
Losses 

Fair 
Value 

Amortized 
Cost 

Unrealized 
Gains 

Unrealized 
Losses 

Fair 
Value 

$225 

1,564 

170 

10,570 

1,338 
1,052 
$14,919 

5

81

2

435

19
-
542

-

-

-

(32)

(15)
-
(47)

230

1,645

172

10,973

1,342
1,052
15,414

464

2,143

240

11,074

2,541
1,417
17,879

2 

32 

3 

315 

57 
2 
411 

(8)

(33)

-

(7)

(29)
-
(77)

458

2,142

243

11,382

2,569
1,419
18,213

($ in millions) 
Available-for-sale and other: 

U.S. Treasury and Government 

agencies 

U.S. Government sponsored 

agencies 

Obligations of states and 
political subdivisions 
Agency mortgage-backed 

securities 

Other bonds, notes and 

debentures 
Other securities(a) 

Total 

Held-to-maturity: 

Obligations of states and 
political subdivisions 

Other debt securities 

$348 
5 
$353 

-
-
-

-
-
-

348
5
353

350
5
355

- 
- 
- 

-
-
-

350
5
355

Total 
(a) Other securities consist of FHLB and FRB restricted stock holdings of $524 and $344 at December 31, 2010, respectively, and $551 and $342 at December 31, 2009, respectively, that are 

carried at cost, and certain mutual fund holdings and equity security holdings. 

The following table presents realized gains and losses recognized in income from available-for-sale securities for the years ended December 31:  

($ in millions) 
Realized gains 
Realized losses 
Net realized gains 

2010 
     $69 
              (13)  
$56 

            2009 
     91
              (34) 
57

2008
        161 
(130) 
31

Trading  securities  totaled  $294  million  as  of  December  31,  2010 
compared  to  $355  million  at  December  31,  2009.  Gross  realized 
gains and gross realized losses on trading securities were $1 million 
each for the year ended December 31, 2010. Gross unrealized gains 
and  gross  unrealized  losses  on  trading  securities  were  $8  million 
each. for the year ended December 31, 2010. Gross realized gains 
and  losses  on  trading  securities  were  $1  million  and  $2  million, 
respectively,  for  the  year  ended  December  31,  2009.  Gross 
unrealized  losses  on  trading  securities  were  $8  million  and  gross 

unrealized gains were immaterial to the Bancorp for the year ended 
December 31, 2009. Gross realized gains on trading securities for 
the  year  ended  December  31,  2008  were  $3  million,  while  gross 
realized  losses  as  well  as  gross  unrealized  gains  and  losses  were 
immaterial to the Bancorp. 

At December 31, 2010 and 2009, securities with a fair value of 
$11.3 billion and $14.2 billion, respectively, were pledged to secure 
borrowings,  public  deposits,  trust  funds,  derivative  contracts  and 
for other purposes as required or permitted by law. 

  Fifth Third Bancorp    79 

 
 
 
 
 
 
 
 
 
 
 
 
  
      
  
 
 
The  amortized  cost  and  fair  value  of  available-for-sale  and  held-to-maturity  securities  at  December  31,  2010,  by  contractual  maturity,  are 
shown in the following table:     

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

($ in millions) 
Debt securities: (a) 
633 
  Under 1 year 
9,925 
  1-5 years 
3,645 
  5-10 years 
159 
  Over 10 years 
1,052 
 Other securities 
Total 
15,414 
(a) Actual maturities may differ from contractual maturities when there exists a right to call or prepay obligations with or without call or prepayment penalties. 

$626
9,535
3,546
160
1,052
$14,919

Fair Value 

Available-for-Sale & Other 
Amortized 
Cost 

Held-to-Maturity 

Amortized 
Cost 

Fair Value 

21
190
116
26
-
353

21
190
116
26
-
353

The following table provides the fair value and gross unrealized losses on available-for-sale securities in an unrealized loss position, aggregated 
by investment category and length of time the individual securities have been in a continuous unrealized loss position, as of December 31: 

($ in millions) 
2010 
U.S. Treasury and Government agencies 
U.S. Government sponsored agencies 
Obligations of states and political subdivisions 
Agency mortgage-backed securities 
Other bonds, notes and debentures 
Other securities 
Total 
2009 
U.S. Treasury and Government agencies 
U.S. Government sponsored agencies 
Obligations of states and political subdivisions 
Agency mortgage-backed securities 
Other bonds, notes and debentures 
Other securities 
Total 

Less than 12 months 

12 months or more 

Total 

Fair Value 

Unrealized 
Losses 

Fair Value 

Unrealized 
Losses 

Fair Value 

Unrealized 
Losses 

$ -
-
11
1,555
563
-
$2,129

$288
1,024
4
1,583
782
2
$3,683

-
-
-
(32)
(10)
-
(42)

(8)
(15)
-
(7)
(15)
-
(45)

1
-
4
-
47
-
52

1
347
3
-
108
-
459

- 
- 
- 
- 
(5) 
- 
(5) 

- 
(18) 
- 
- 
(14) 
- 
(32) 

1
-
15
1,555
610
-
2,181

289
1,371
7
1,583
890
2
4,142

-
-
-
(32)
(15)
-
(47)

(8)
(33)
-
(7)
(29)
-
(77)

Other-Than-Temporary Impairments (OTTI) 
If the fair value of an available-for-sale or held-to-maturity security 
is  less  than  its  amortized  cost  basis,  the  Bancorp  must  determine 
whether  an  OTTI  has  occurred.  Under  U.S.  GAAP,  the 
recognition and measurement requirements related to OTTI differ 
for debt and equity securities. See Note 1 for further information 
on the Bancorp’s accounting for OTTI. 

During  the  year  ended  December  31,  2010,  the  Bancorp 
recognized  $3  million  in  OTTI  on  its  available-for-sale  debt 
securities,  however,  no  OTTI  was recognized  on  held-to-maturity 
debt securities. During the year ended December 31, 2009, OTTI 
recognized  on  available-for-sale  and  held-to-maturity  debt 
securities  was  immaterial  to  the  Bancorp’s  consolidated  financial 
statements.  In  addition,  for  the  years  ended  December  31,  2010, 
2009  and  2008,  OTTI  recognized  on  available-for-sale  equity 

securities  was  immaterial  to  the  Bancorp’s  consolidated  financial 
statements.  At  December  31,  2010  less  than  one  percent  of 
unrealized  losses  in  the  available-for-sale  securities  portfolio  were 
represented  by  non-rated  securities,  compared  to  two  percent  at 
December 31, 2009. 

During 2008, the Bancorp recognized a pre-tax OTTI charge 
of $67 million on FHLMC and FNMA preferred stock included in 
other securities as well as a pre-tax OTTI charge of $37 million on 
certain  bank  trust-preferred  debt  securities  classified  as  available-
for-sale.  Upon  a  change  in  U.S.  GAAP  and  adoption  by  the 
Bancorp  in  the  second  quarter  of  2009,  the  Bancorp  concluded 
that the OTTI charges on the trust preferred securities were due to 
non-credit  related  factors.  Therefore,  the  Bancorp  recognized  an 
increase  of  $37  million  to  the  investment  balance  and  related 
unrealized  losses  during  the  year  ended  December  31,  2009.

80    Fifth Third Bancorp     

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

6.  LOANS AND LEASES  

The following table provides a summary of the total loans and leases classified by primary purpose as of December 31: 
($ in millions) 
Loans and leases held for sale: 
    Commercial and industrial loans  
    Commercial mortgage loans 
    Commercial construction loans 
    Residential mortgage loans 

 Other consumer loans and leases 
Total loans and leases held for sale 
Portfolio loans and leases: 
  Commercial and industrial loans 
Commercial mortgage loans 
Commercial construction loans 

  Commercial leases 
Total commercial loans and leases 
Residential mortgage loans 

  Home equity 

Automobile loans 
Credit card 
Other consumer loans and leases  

Total consumer loans and leases 
Total portfolio loans and leases 

2010

$83
147
63
1,901
22
$2,216

$27,191
10,845
2,048
3,378
43,462
8,956
11,513
10,983
1,896
681
34,029
$77,491

2009 

4 
134 
87 
1,811 
31 
2,067 

$25,683 
11,803 
3,784 
3,535 
44,805 
8,035 
12,174 
8,995 
1,990 
780 
31,974 
76,779 

Total  portfolio  loans  and  leases  were  recorded  net  of  unearned 
income, which totaled $1.0 billion and $1.2 billion as of December 
31,  2010  and  2009,  respectively.  Additionally,  unamortized 
premiums  and  discounts,  deferred  loan  fees  and  costs,  and  fair 
value  adjustments  (associated  with  acquired  loans  or  loans 
designated  as  fair  value  upon  origination),  totaled  a  net  discount 
of  $19  million  and  $106  million  as  of  December  31,  2010  and 
2009, respectively.  

The  Bancorp  diversifies  its  loan  and  lease  portfolio  by 
offering a variety of loan and lease products with various payment 
terms  and  rate  structures.  Lending  activities  are  concentrated 
within those states in which the Bancorp has banking centers and 
are primarily located in the Midwestern and Southeastern regions 
of  the  United  States.  The  Bancorp’s  commercial  loan  portfolio 
consists  of  lending  to  various  industry  types.  Management 
periodically  reviews  the  performance  of  its  loan  and  lease 
products  to  evaluate  whether  they  are  performing  within 

acceptable interest rate and credit risk levels and changes are made 
to underwriting  policies and procedures as needed. The Bancorp 
maintains an allowance to absorb loan and lease losses inherent in 
the  portfolio.  For  further  information  on  credit  quality  and  the 
ALLL, see Note 7.  

The  Bancorp  engages  in  commercial  and  consumer  lease 
products  primarily  related  to  the  financing  of  commercial 
equipment  and  automobiles.  The  Bancorp  had  $3.0  billion  of 
direct  financing  leases  and  $1.7  billion  of  leveraged  leases  at 
December  31,  2010  compared  to  $3.2  billion  and  $2.0  billion, 
respectively, at December 31, 2009. 

Pre-tax  income  from  leveraged  leases  for  2010  was  $49 
million compared to pre-tax income in 2009 of $57 million and a 
pre-tax loss in 2008 of $97 million. The tax effect of this income 
was an expense of $10 million in each of the years ended 2010 and 
2009 and a tax benefit of $37 million in 2008. 

The components of the investment in lease financing at December 31: 

($ in millions) 
Rentals receivable, net of principal and interest on nonrecourse debt 
Estimated residual value of leased assets 
Initial direct cost, net of amortization 
Gross investment in lease financing 
Unearned income 
Net investment in lease financing (a) 
(a) The accumulated allowance for uncollectible minimum lease payments was $112 and $125 at December 31, 2010 and 2009, respectively. 

2010
$3,775
900
16
4,691
(1,040)
$3,651

2009
4,174
1,028
19
5,221
(1,186)
4,035

The  Bancorp  periodically  reviews  residual  values  associated  with 
its leasing portfolio. Declines in residual values that are deemed to 
be  other-than-temporary  are  recognized  as  a  loss.  Residual  value 
write-downs  related  to  consumer  automobile  leases  for  the  year 
ended  December  31,  2010  were  immaterial  to  the  Consolidated 
Financial Statements. The Bancorp recognized $1 million  and  $3 
in  residual  value  write-downs  related  to  consumer 
million 
automobile  leases  for  the  years  ended  December  31,  2009  and 

2008, respectively. The Bancorp recognized an immaterial amount 
of residual value write-downs related to commercial leases in 2010 
and 2008 and $4 million for the year ended December 31, 2009. 
At  December  31,  2010,  the  minimum  future  lease  payments 
receivable  for  each  of  the  years  2011  through  2015  was  $860 
million, $686 million, $492 million, $457 million and $251 million, 
respectively. 

Fifth Third Bancorp  81

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

7. CREDIT QUALITY AND THE ALLOWANCE FOR LOAN AND LEASE LOSSES 
Effective  December  31,  2010,  the  Bancorp  adopted  new 
disclosure requirements that require disaggregation of disclosures 
related to the ALLL by portfolio segment and disclosures related 
to  credit  quality  of  loans  and  leases  by  class.  The  Bancorp’s 
portfolio segments represent the level of disaggregation at which 
the  Bancorp  determines  the  ALLL.  The  Bancorp’s  classes  

represent  the  level  of  dissagregation  at  which  the  Bancorp 
monitors the credit quality and risk characteristics of the portfolio 
segments.  The  new  disclosure  requirements  do  not  apply  to 
periods  ending  before  December  15,  2010.  Therefore,  certain 
disclosures are presented on a comparative basis in aggregate and 
then on a disaggregated basis as of December 31, 2010. 

Allowance for Loan and Lease Losses 
The following table summarizes transactions in the ALLL for the years ended December 31: 

($ in millions) 
Balance at January 1 

Impact of change in accounting principle 
Losses charged off 
Recoveries of losses previously charged off 
Provision for loan and lease losses 

Balance at December 31 

2010 
$3,749 
45 
   (2,485) 
157 
1,538 
$3,004 

2009
$2,787
-
(2,719)
138
3,543
$3,749

2008
$937
-
(2,791)
81
4,560
$2,787

The following table provides a summary of the ALLL and related loans and leases classified by portfolio segment as of December 31, 2010: 

Residential 
Mortgage 

Consumer 

Unallocated 

Total  

Commercial 

($ in millions) 
Allowance for loan and lease losses (a): 
Individually evaluated for impairment 
Collectively evaluated for impairment 
Loans acquired with deteriorated credit quality 
Unallocated 
Total allowance for loan and lease losses 
Loans and leases (b): 
Individually evaluated for impairment 
Collectively evaluated for impairment 
Loans acquired with deteriorated credit quality 
Total portfolio loans and leases 
(a) Includes $15 related to leveraged leases. 
(b) Excludes $46 of residential mortgage loans measured at fair value, and includes $1,039 of leveraged leases, net of unearned income. 

$209
1,779
 1
-
$1,989

$1,076
 42,382
 4
$43,462

1,180
7,718
12
8,910

119
189
2
-
310

107 
448 
- 
- 
555 

651 
24,414 
8 
25,073 

-
-
-
150
150

-
-
-
-

$435
 2,416
3
150
$3,004

$2,907
 74,514
24
$77,445

Credit Risk Profile 
For  purposes  of  monitoring 
the  credit  quality  and  risk 
characteristics  of  its  commercial  portfolio  segment,  the  Bancorp 
disaggregates  the  segment  into  the  following  classes:  commercial 
and industrial, commercial mortgage owner-occupied, commercial 
mortgage  nonowner-occupied,  commercial  construction  and 
commercial leasing.  

To  facilitate  the  monitoring  of  credit  quality  within  the 
commercial  portfolio  segment,  and  for  purposes  of  analyzing 
historical loss rates used in the determination of the ALLL for the 
commercial portfolio segment, the Bancorp utilizes the following 
categories  of  credit  grades:  pass,  special  mention,  substandard, 
doubtful  or  loss.  The  five  categories,  which  are  derived  from 
standard  regulatory  rating  definitions,  are  assigned  upon  initial 
approval  of  credit  to  borrowers  and  updated  periodically 
thereafter. Pass ratings, which are assigned to those borrowers that 
do  not  have  identified  potential  or  well  defined  weaknesses  and 
for  which  there  is  a  high  likelihood  of  orderly  repayment,  are 
updated periodically based on the size and credit characteristics of 
the borrower. All other categories are updated on a quarterly basis 
during the month preceding the end of the calendar quarter.  

The  Bancorp  assigns  a  special  mention  rating  to  loans  and 
leases  that  have  potential  weaknesses  that  deserve  management’s 
close  attention.  If  left  uncorrected,  these  potential  weaknesses 
may,  at  some  future  date,  result  in  the  deterioration  of  the 
repayment prospects for the loan or lease or the Bancorp’s credit 
position.  

82    Fifth Third Bancorp      

The  Bancorp  assigns  a  substandard  rating  to  loans  and 
leases that are inadequately protected by the current sound worth 
and paying capacity of the borrower or of the collateral pledged. 
Substandard  loans  and  leases  have  well  defined  weaknesses  or 
weaknesses  that  could  jeopardize  the  orderly  repayment  of  the 
debt. Loans and leases in this grade also are characterized by the 
distinct possibility that the Bancorp will sustain some loss if the   
deficiencies noted are not addressed and corrected. 

The  Bancorp  assigns  a  doubtful  rating  to  loans  and  leases 
that have all the attributes of a substandard rating with the added 
characteristic that the weaknesses make collection or liquidation 
in  full,  on  the  basis  of  currently  existing  facts,  conditions,  and 
values,  highly  questionable  and  improbable.  The  possibility  of 
loss  is  extremely  high,  but  because  of  certain  important  and 
reasonable  specific  pending  factors  that  may  work  to  the 
advantage  of  and  strengthen  the  credit  quality  of  the  loan  or 
lease,  its  classification  as  an  estimated  loss  is  deferred  until  its 
more  exact  status  may  be  determined.  Pending  factors  may 
include a proposed merger or acquisition, liquidation proceeding, 
capital  injection,  perfecting  liens  on  additional  collateral  or 
refinancing plans. 
Loans  and 

loss  are  considered 
uncollectible and are charged off in the period in which they are 
determined  uncollectible.  Because  loans  and  leases  in  this 
category  are  fully  charged  down,  they  are  not  included  in  the 
following tables. 

leases  classified  as 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

The following table summarizes the credit risk profile of the Bancorp’s commercial portfolio segment, by class, as of December 31, 2010:  

Credit Grade ($ in millions) 
Pass 
Special Mention 
Substandard 
Doubtful 
Total 

Commercial &  
Industrial Loans 
$23,147 
 1,406 
 2,541 
 97 
$27,191 

Commercial 
Mortgage Loans 
Owner-Occupied 
4,034
430
854
22
5,340

Commercial 
Mortgage Loans 
Nonowner-Occupied 
3,620
647
1,174
64
5,505

Commercial 
Construction 

Commercial 
Leases 

1,034 
416 
540 
58 
2,048 

3,269
60
48
1
3,378

For  purposes  of  monitoring 
the  credit  quality  and  risk 
characteristics  of  its  consumer  portfolio  segment,  the  Bancorp 
disaggregates the segment into the following classes: home equity, 
automobile  loans,  credit  card,  and  other  consumer  loans  and 
leases.  The  Bancorp’s  residential  mortgage  portfolio  segment  is 
also a separate class.  

The  Bancorp  considers  repayment  performance  as  the  best 
indicator  of  credit  quality  for  residential  mortgage  and  consumer 
loans. Residential mortgage loans that have principal and interest 
payments  that  have  become  past  due  one  hundred  fifty  days  are 
classified  as  nonperforming  unless  such  loans  are  both  well 
secured  and  in  the  process  of  collection.    Home  equity, 
automobile,  and  other  consumer  loans  and  leases  that  have 
principal and interest payments that have become past due ninety 
days  are  classified  as  nonperforming  unless  the  loan  is  both  well 

secured  and  in  the  process  of  collection.  Credit  card  loans  that 
have  been  modified  in  a  TDR  are  classified  as  nonperforming 
unless such loans have a sustained repayment performance of six 
months  or  greater  and  are  reasonably  assured  of  repayment  in 
accordance with the restructured terms. All other loans and leases 
are  classified  as  performing.  Well  secured  loans  are  collateralized 
by perfected security interests in real and/or personal property for 
which  the  Bancorp  estimates  proceeds  from  sale  would  be 
sufficient to recover the outstanding principal and accrued interest 
balance  of  the  loan  and  pay  all  costs  to  sell  the  collateral.  The 
Bancorp considers a loan in the process of collection if collection 
efforts  or  legal  action  is  proceeding  and  the  Bancorp  expects  to 
collect  funds  sufficient  to  bring  the  loan  current  or  recover  the 
entire outstanding principal and accrued interest balance. 

The following table summarizes the credit risk profile of the Bancorp’s residential mortgage and consumer portfolio segments, by class, as 
of December 31, 2010:  

($ in millions) 
Performing 
Nonperforming 
Total 
(a) Excludes $46 of loans measured at fair value. 

Residential 
Mortgage Loans(a)
$8,642
268
$8,910

Home Equity  
11,457
56
11,513

Automobile 
Loans 

Credit 
Card 

10,980 
3 
10,983 

1,841 
55 
1,896 

Other Consumer 
Loans and Leases 
597
84
681

Age Analysis of Past Due Loans and Leases 
The following table summarizes the Bancorp’s recorded investment in portfolio loans and leases by age and class as of December 31, 2010:  

Portfolio Loans and Leases ($ in millions) 
Commercial:  
   Commercial and industrial loans 
   Commercial mortgage owner-occupied 
   Commercial mortgage nonowner-occupied  
   Commercial construction 
   Commercial leasing 
Residential mortgage loans (a) 
Consumer:  
   Home equity loans  
   Automobile loans 
   Credit card loans  
   Other consumer loans and leases 
Total portfolio loans and leases (a) 
(a)  Excludes $46 of loans measured at fair value. 
(b)  Includes accrual and nonaccrual loans and leases. 

30-89 Days  
Past Due 

90 Days 
and 
Greater (b)

Total Past 
Due 

Current 
Loans and 
Leases 

Total Loans 
and Leases 

90 Days Past 
Due and Still 
Accruing 

$201
 50
38
 72
10
 138

148
96
 35
 3
 $791

303
139
215
145
7
368

145
15
90
6
1,433

504
189
253
217
17
506

293
111
125
9
2,224

26,687 
5,151 
5,252 
1,831 
3,361 
8,404 

11,220 
10,872 
1,771 
672 
75,221 

$27,191
5,340
5,505
2,048
3,378
8,910

11,513
10,983
1,896
681
$77,445

$16
8
3
3
-
100

89
13
42
-
$274

Impaired Loans and Leases 
Larger  commercial  loans  included  within  aggregate  borrower 
relationship  balances  exceeding  $1  million  that  exhibit  probable 
or  observed  credit  weaknesses  are  subject  to  individual  review. 
The Bancorp also performs an individual review on loans that are 
restructured  in  a  troubled  debt  restructuring.  The  Bancorp 
considers  the  current  value  of  collateral,  credit  quality  of  any 

guarantees, the loan structure, and other factors when evaluating 
whether an individual loan is impaired. Other factors may include 
the  geography  and  industry  of  the  borrower,  size  and  financial 
condition  of  the  borrower,  cash  flow  and  leverage  of  the 
borrower,  and  the  Bancorp’s  evaluation  of  the  borrower’s 
management. 

  Fifth Third Bancorp    83 

 
 
 
 
 
  
 
 
 
 
 
                                                                                                                                                                                                                                            
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

The following table summarizes the Bancorp’s recorded investment in impaired loans and leases and related allowance as of December 31:  

($ in millions) 
With a related allowance recorded: 
  Commercial 
  Residential mortgage 
  Consumer 
Total with a related allowance recorded 

With no related allowance recorded: 
  Commercial 
  Residential mortgage 
  Consumer 
Total with no related allowance recorded 
Total impaired loans and leases 

                   2010 
 Recorded     
Investment 

             Allowance

                        2009 

              Recorded 
              Investment 

               Allowance 

$695
1,071
607
$2,373

$385
121
52
558
$2,931

210
121
107
438

-
-
-
-
-

$1,468 
960 
519 
$2,947 

$214 
68 
59 
341 
 $3,288 

510
108
36
654

-
-
-
-
-

The average balance of impaired loans during 2010, 2009, and 2008 was $3.2 billion, $2.9 billion and $1.5 billion, respectively. Interest income 
recognized on impaired loans during 2010, 2009, and 2008 was $74 million, $54 million, and $12 million, respectively.   

The following table summarizes the Bancorp’s recorded investment in impaired loans and related allowance by class as of December 31, 2010: 

($ in millions)     
With a related allowance recorded: 
Commercial: 
      Commercial and industrial loans 
      Commercial mortgage loans owner-occupied  
      Commercial mortgage loans nonowner-occupied 
      Commercial construction loans 
      Commercial leasing 
Restructured residential mortgage loans 
Restructured consumer loans: 
      Home equity 
      Automobile  
      Credit card 
      Other 

Total impaired loans with a related allowance 

With no related allowance recorded: 
Commercial: 
      Commercial and industrial loans 
      Commercial mortgage loans owner-occupied  
      Commercial mortgage loans nonowner-occupied 
      Commercial construction loans 
      Commercial leasing 
Restructured residential mortgage loans 
Restructured consumer loans: 
      Home equity 
      Automobile  

Total impaired loans with no related allowance 

Recorded 
Investment 

Unpaid Principal 
Balance 

Allowance 

$291
37
202
150
15
1,071

$397
32
100
78
$2,373

$153
99
108
8
17
121

$46
6
$558

404
49
386
240
15
1,126

400
33
100
78
2,831

194
113
126
24
17
146

48
6
674

128
4
40
31
7
121

53
5
18
31
438

-
-
-
-
-
-

-
-
-

Nonperforming Assets 
The following table summarizes the total nonperforming and delinquent loans and leases as of December 31:  

($ in millions) 
Nonaccrual loans and leases 
Restructured nonaccrual loans and leases  
Total nonperforming loans and leases 
OREO and other repossessed personal property (a) 
Total nonperforming assets (b) 
Total loans and leases 90 days past due and still accruing  
(a) Excludes $38 and $15 of OREO related to government insured loans at December 31, 2010 and 2009, respectively. 
(b) Excludes $294 and $224 of nonaccrual loans held for sale at December 31, 2010 and 2009, respectively. 

          2010 
$1,333
347
1,680
494
$2,174
$274

       2009  
$2,642
305
2,947
297
$3,244
$567

84    Fifth Third Bancorp      

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

Interest income recognized on a cash basis for loans on nonaccrual status during 2010, 2009, and 2008, was $25 million, $20 million, and $10 
million, respectively.  

The following table summarizes the Bancorp’s nonperforming loans and leases, by class, as of December 31, 2010:   

($in millions)     
Commercial: 
   Commercial and industrial loans  
   Commercial mortgage loans owner-occupied 
   Commercial mortgage loans nonowner-occupied 
   Commercial construction 
   Commercial leasing 
Total Commercial 

Residential mortgage loans 
Consumer: 
   Home equity  
   Automobile loans 
   Credit card  
   Other consumer loans and leases  
Total Consumer 
Total nonperforming loans and leases 
(a) Excludes $294 and $224 of nonaccrual loans held for sale at December 31, 2010 and 2009, respectively. 

Nonperforming  
Loans & Leases (a) 

$568
168
267
192
19
$1,214

$268

56
3
55
84
$198
$1,680

accreted into interest income over the remaining life of the loan or 
pool of loans (accretable yield). A summary of activity is provided. 

8. LOANS WITH DETERIORATED CREDIT QUALITY ACQUIRED IN A TRANSFER 
The  Bancorp  has  acquired  certain  loans  for  which  there  was 
evidence of deterioration of credit quality since origination and for 
which  it  was  probable,  at  acquisition,  that  all  contractually 
required  payments  would  not  be  collected.  These  loans  were 
evaluated  either  individually  or  segregated  into  pools  based  on 
common risk characteristics and accounted for under U.S. GAAP 
guidance  for  loans  acquired  with  deteriorated  credit  quality.  U.S. 
GAAP  requires  acquired  loans  to  be  recorded  at  their  initial  fair 
value  and  prohibits  carrying  over  valuation  allowances  when 
applying  purchase  accounting.  Loans  carried  at  fair  value, 
mortgage  loans  held  for  sale  and  loans  under  revolving  credit 
agreements are excluded from the scope of this guidance on loans 
acquired  with  deteriorated  credit  quality.  During  the  years  ended 
December  31,  2010,  2009  and  2008,  the  Bancorp  recorded 
provision  expense  for  loans  acquired  with  deteriorated  credit 
quality of $6 million, $21 million and $35 million, respectively, in 
the  Consolidated  Statements  of  Income.  In  addition,  as  of 
December  31,  2010  and  2009,  the  Bancorp  maintained  an 
allowance for loan and lease losses of $3 million and $21 million, 
respectively, on these loans. 

net  

net  

($ in millions) 
Balance as of December 31, 2007 
Additions 
Accretion 
Disposals 
Reclassifications from (to) nonaccretable difference, 

Balance as of December 31, 2008 
Additions 
Accretion 
Disposals 
Reclassifications from (to) nonaccretable difference, 

Balance as of December 31, 2009 
Additions 
Accretion 
Disposals 
Reclassifications from (to) nonaccretable difference, 

Accretable 
Yield 

$6
24
(15)
-

13
$28
-
(6)
-

(13)
$9
-
(2)
(2)

(3)
$2

The  following  table  reflects  the  outstanding  balance  of  all 
contractually  required  payments  and  carrying  amounts  of  loans 
acquired with deteriorated credit quality at December 31: 

($ in millions) 
Commercial 
Consumer  
Outstanding balance 
Carrying amount 

2010
$15
58
$73
$24

2009
158
58
216
71

At the acquisition date, the Bancorp determines the excess of the 
loan’s  contractually  required  payments  over  all  cash  flows 
expected to be collected as an amount that should not be accreted 
into  interest  income  (nonaccretable  difference).  The  remaining 
amount representing the difference in the expected cash flows of 
acquired  loans  and  the  initial  investment  in  the  acquired  loans  is 

net  

Balance as of December 31, 2010 

The  following  table  reflects  loans  that  were  acquired  with 
deteriorated credit quality during the years ended December 31: 

($ in millions) 
Contractually required payments receivable 
at acquisition: 
Commercial 
Consumer  

Total 

Cash flows expected to be collected at 

acquisition 

Fair value of acquired loans at 

acquisition 

2010

2009

2008

$ -
23
$23

$8 

8

 -
-
 -

-

-

182
34
216

90

66

Fifth Third Bancorp  85

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
9. BANK PREMISES AND EQUIPMENT 
The following is a summary of bank premises and equipment at December 31: 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

($ in millions) 
Land and improvements 
Buildings 
Equipment 
Leasehold improvements 
Construction in progress 
Accumulated depreciation and amortization 
Total 
Depreciation  and  amortization  expense  related  to  bank  premises 
and equipment was $225 million in 2010, $227 million in 2009 and 
$218 million in 2008.  

Gross  occupancy  expense  for  cancelable  and  noncancelable 
leases  was  $98  million  in  2010,  $102  million  in  2009  and  $98 
million  in  2008,  which  is  reduced  by  rental  income  from  leased 
premises  of  $19  million  in  2010,  $16  million  in  2009  and  $13 
million in 2008. 

($ in millions) 
Year ended December 31,  

2011 
2012 
2013 
2014 
2015 

Thereafter 
Total minimum lease payments 
Amounts representing interest 
Present value of net minimum lease payments 

Estimated Useful Life 

5 to 50 yrs. 
3 to 20 yrs. 
3 to 40 yrs. 

2010
$797
1,593
1,296
393
92
(1,782)
$2,389

2009
748
1,539
1,354
401
105
(1,747)
2,400

The  Bancorp’s  subsidiaries  have  entered  into  a  number  of 
noncancelable  and  capital  lease  agreements  with  respect  to  bank 
premises and equipment. The following table provides the annual 
future minimum payments under capital leases and noncancelable 
operating leases at December 31, 2010: 

Operating Leases 

Capital Leases 

$91 
87
83
79
75
454
$869 
-
-

12
13
3
-
-
1
29
3
32

10. GOODWILL 
Business  combinations  entered  into  by  the  Bancorp  typically 
include  the  acquisition  of  goodwill.  Acquisition  activity  includes 
acquisitions  in  the  respective  period,  in  addition  to  purchase 
accounting  adjustments  related  to  previous  acquisitions.  During 
the  fourth  quarter  of  2008,  the  Bancorp  determined  that  the 
Commercial  Banking  and  Consumer  Lending  segments’  goodwill 

carrying amounts exceeded their associated implied fair values by 
$750  million  and  $215  million,  respectively.  The  resulting  $965 
million  goodwill  impairment  charge  was  recorded  in  the  fourth 
quarter  of  2008  and  represents  the  total  amount  of  accumulated 
impairment losses as of December 31, 2010. 

Changes in the net carrying amount of goodwill by reporting segment for the years ended December 31, 2010 and 2009 were as follows: 

Commercial 
($ in millions) 
Banking 
Balance as of December 31, 2008 
$614 
Acquisition activity 
(1) 
Sale of Processing Business 
- 
Balance as of December 31, 2009 
613 
Acquisition activity 
- 
$613 
Balance as of December 31, 2010 
(a) As a result of the Processing Business Sale on June 30, 2009, Processing Solutions is no longer a segment of the Bancorp. 

Consumer 
Lending 
- 
- 
- 
- 
- 
- 

Branch 
Banking 
1,657 
(1) 
- 
1,656 
- 
1,656 

Investment 
Advisors 

148 
- 
- 
148 
- 
148 

Processing 
Solutions (a) 
205 
7 
(212) 
- 

Total 
2,624 
5 
(212) 
2,417 
- 
2,417 

The Bancorp conducts its evaluation of goodwill impairment as of 
September  30th  each  year,  and  more  frequently  if  events  or 
circumstances  indicate  that  there  may  be  impairment.  The 
Bancorp  completed  its  annual  goodwill  impairment  test  as  of 
September  30,  2010  and  determined  that  no  impairment  existed. 
The  Bancorp  evaluates  goodwill  for  impairment  at  the  segment 
level.  

In  Step  1  of  the  goodwill  impairment  test,  the  Bancorp 
compared  the  fair  value  of  each  segment  to  its  carrying  amount, 
including goodwill. To determine the fair value of a segment, the 
Bancorp  employed  an 
income-based  approach  utilizing  the 
segment’s  forecasted  cash  flows  (including  a  terminal  value 
approach  to  estimate  cash  flows  beyond  the  final  year  of  the 
forecast)  and  the  segment’s  estimated  cost  of  equity  as  the 
discount rate. The Bancorp believes that this DCF method, using 
management  projections  for  the  respective  segments  and  an 
appropriate  risk  adjusted  discount  rate,  is  most  reflective  of  a 
market  participant’s  view  of  fair  values  given  current  market 

86    Fifth Third Bancorp     

conditions.  Under  the  DCF  method,  the  forecasted  cash  flows 
were  developed  for  each  segment  by  considering  several  key 
business  drivers  such  as  new  business  initiatives,  client  retention 
standards,  market  share  changes,  anticipated  loan  and  deposit 
growth, forward interest rates, historical performance, recent and 
anticipated regulatory changes, and industry and economic trends, 
among other considerations.  

The long-term growth rate used in determining the terminal 
value of each segment was estimated at three percent based on the 
Bancorp’s  assessment  of  the  long-term  expected  growth  rate  of 
each segment, as well as broader economic considerations such as 
long-term  expectations  for  gross  domestic  product  and  inflation. 
The  cash  flow  growth  rate  required  to  avoid  failing  Step  1  was 
determined to be negative 0.5%. 

 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

The discount rates used in the goodwill impairment test as of 
September  30,  2010  to  develop  the  estimated  fair  value  of  the 
segments were as follows: 

Commercial Banking 
Branch Banking 
Investment Advisors 

Discount 
Rate 
16.7%
16.0%
17.4%

Discount  rates  were  estimated  based  on  a  capital  asset  pricing 
model,  which  considers  the  risk-free  interest  rate,  an  estimated 
equity risk premium, an estimated beta for the Bancorp’s common 
stock  and  size  premium  adjustments  specific  to  each  particular 
segment.   

Based  on  the  results  of  the  Step  1  test,  the  Bancorp 
determined that the fair value of the Commercial Banking, Branch 
Banking,  and  Investment  Advisors  segments  exceeded  their 
respective  carrying  values,  and  consequently,  no  further  testing 
was required. 

The  Step  1  analysis  prepared  for  the  Bancorp’s  Branch 
Banking  segment  resulted  in  the  unit’s  fair  value  exceeding  its 
carrying  value,  including  goodwill,  by  7%.  The  key  assumptions 

11. INTANGIBLE ASSETS 
Intangible  assets  consist  of  servicing  rights,  core  deposit 
intangibles,  customer 
lists,  non-compete  agreements  and 
cardholder  relationships.  Intangible  assets,  excluding  servicing 
rights,  are  amortized  on  either  a  straight-line  or  an  accelerated 
basis  over  their  estimated  useful  lives  and  have  an  estimated 
weighted-average  life  at  December  31,  2010  of  3.5  years.  The 

($ in millions)  
As of December 31, 2010: 

Mortgage servicing rights 
Core deposit intangibles 
Other  

Total intangible assets 
As of December 31, 2009: 

Mortgage servicing rights 
Core deposit intangibles 
Other consumer and commercial servicing rights 
Other 

Total intangible assets 

used  in  estimating  the  fair  value  for  the  segment  include  deposit 
and  loan  growth  rates,  forecasted  changes  in  the  absolute  and 
relative  levels  of  interest  rates,  and  the  impact  of  recent  and 
anticipated  regulatory  changes  affecting  retail  banking.  The 
Bancorp  forecasts  its  deposit  growth  based  on  an  assessment  of 
its expected funding needs, which includes an analysis of expected 
growth in loan and investment balances as well as availability and 
expected use of alternative funding sources over that period. The 
Bancorp  looks  at  forward  interest  rate  curves  to  forecast  the 
future  expected  interest  rate  levels,  which  impact  the  revenue 
from  the  spread  earned  on  loan  balances  as  well  as  the  funding 
benefit  generated  by  the  deposit  base.  The  sensitivity  of  the 
Bancorp’s deposit rates to changes in LIBOR is also a key factor 
considered  in  this  analysis.  The  Bancorp  also  considered  the 
potential impact of recent and anticipated regulatory changes that 
may  impact  overdraft  revenue,  debit  interchange  revenue  and 
credit  card  revenue  in  2011  and  beyond.  Changes  in  these  key 
assumptions could negatively impact the fair value of the Branch 
Banking segment in future periods. These changes would include 
unanticipated regulatory changes, movements in interest rates and 
economic 
the  Branch  Banking  segment’s 
profitability. 

trends  affecting 

intangible  assets  for  possible 

Bancorp  reviews 
impairment 
whenever  events  or  changes  in  circumstances  indicate  that 
carrying amounts may not be recoverable. For more information 
on  servicing  rights,  see  Note  13.  The  details  of  the  Bancorp’s 
intangible assets are shown in the following table.  

Gross Carrying 
Amount 

Accumulated 
Amortization 

Valuation 
Allowance 

Net Carrying 
Amount 

$2,284 
439 
44 
$2,767 

$1,987 
487 
12 
53 
$2,539 

(1,146) 
(389) 
(32) 
(1,567) 

(1,008) 
(397) 
(11) 
(37) 
(1,453) 

(316) 
- 
- 
(316) 

(280) 
- 
- 
- 
(280) 

822 
50 
12 
884 

699 
90 
1 
16 
806 

As of December 31, 2010, all of the Bancorp’s intangible assets were being amortized. Amortization expense recognized on intangible assets, 
including  servicing  rights,  for  the  years  ending  December  31,  2010,  2009  and  2008  was  $181  million,  $204  million  and  $164  million, 
respectively. Estimated amortization expense, including servicing rights, for the years ending December 31, 2011 through 2015 is as follows: 

($ in millions) 
2011 
2012 
2013 
2014 
2015 

Mortgage 
Servicing Rights 
$201
163
133
109
90

Other Intangible 
Assets 

Total 

22 
13 
8 
4 
2 

$223
176
141
113
92

 Fifth Third Bancorp    87    

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

12. VARIABLE INTEREST ENTITIES 
The  Bancorp,  in  the  normal  course  of  business,  engages  in  a 
variety of activities that involve VIEs, which are legal entities that 
lack  sufficient  equity  to  finance  their  activities,  or  the  equity 
investors of the entities as a group lack any of the characteristics 
of a controlling interest. Unless the VIE qualifies for the deferral 
of the amended VIE consolidation guidance discussed in Note 1, 
the  primary  beneficiary  of  a  VIE  is  the  enterprise  that  has  both 
the power to direct the activities most significant to the economic 
performance  of  the  VIE  and  the  obligation  to  absorb  losses  or 
right to receive benefits that could potentially be significant to the 
VIE.  The  Bancorp  evaluates  its  interest  in  certain  entities  to 
determine  if  these  entities  meet  the  definition  of  a  VIE  and 
whether  the  Bancorp  is  the  primary  beneficiary  and  should 
consolidate the entity based on the variable interests it held both 

 ($ in millions) 
Assets: 
Cash and due from banks 
Other short-term investments 
Commercial mortgage loans 
Home equity 
Automobile loans 
Allowance for loan and lease losses 
Other assets 
Total assets 

Liabilities: 
Other liabilities 
Long-term debt 
Total liabilities 

Noncontrolling interest 

Home Equity and Automobile Loan Securitizations 
The Bancorp previously sold $903 million of home equity lines of 
credit  to  an  isolated  trust.  Additionally,  the  Bancorp  previously 
sold  $2.7  billion  of  automobile  loans  to  an  isolated  trust  and 
conduits in three separate transactions. Each of these transactions 
isolated  the  related  loans  through  the  use  of  a  VIE  that,  under 
accounting  guidance  effective  prior  to  January  1,  2010,  was  not 
consolidated  by  the  Bancorp.  The  VIEs  were  funded  through 
loans  from  large  multi-seller  asset-backed  commercial  paper 
conduits sponsored by third party agents, asset-backed securities 
issued  with  varying  levels  of  credit  subordination  and  payment 
priority,  and  residual  interests.  The  Bancorp  retained  residual 
interests  in  these  entities  and,  therefore,  has  an  obligation  to 
absorb losses and a right to receive benefits from the VIEs that 
could  potentially  be  significant  to  the  VIEs.  In  addition,  the 
Bancorp  retained  servicing  rights  for  the  underlying  loans  and, 
therefore, holds the power to direct the activities of the VIEs that 
most significantly impact the economic performance of the VIEs. 
As a result, the Bancorp determined it is the primary beneficiary 
of  these  VIEs  and,  effective  January  1,  2010,  these  VIEs  have 
been  consolidated  in  the  Bancorp’s  Consolidated  Financial 
Statements.  The  assets  of  each  VIE  are  restricted  to  the 
settlement  of  the  long-term  debt  and  other  liabilities  of  the 
respective  entity.  Third-party  holders  of  this  debt  do  not  have 
recourse to the general assets of the Bancorp. 

The economic performance of the VIEs is most significantly 
impacted  by  the  performance  of  the  underlying  loans.  The 
principle risks to which the entities are exposed include credit risk 
and  interest  rate  risk.  Credit  risk  is  managed  through  credit 
accounts, 
enhancement 
form 
overcollateralization, 
the 
subordination of certain classes of asset-backed securities to other 
classes,  and  in  the  case  of  the  home  equity  transaction,  an 

reserve 
the 

the 
excess 

interest  on 

loans, 

of 

in 

88    Fifth Third Bancorp 

at  inception  and  when  there  is  a  change  in  circumstances  that 
require a reconsideration. If the Bancorp is determined to be the 
primary  beneficiary  of  a  VIE,  it  must  account  for  the  VIE  as  a 
consolidated  subsidiary.  If  the  Bancorp  is  determined  not  to  be 
the primary beneficiary of a VIE but holds a variable interest in 
the  entity,  such  variable  interests  are  accounted  for  under  the 
equity  method  of  accounting  or  other  accounting  standards  as 
appropriate.  

Consolidated VIEs 
The following table provides a summary of the classifications of 
consolidated  VIE  assets,  liabilities  and  noncontrolling  interest 
included  in  the  Bancorp’s  Consolidated  Balance  Sheets  as  of 
December 31, 2010: 

 Home Equity   
Securitization 

Automobile Loan 
Securitizations 

CDC 
Investment 

Total 

$7
-
-
241
-
(5)
1
$244

$ -
133
$133

45
7
-
-
648
(8)
5
697

12
559
571

- 
- 
29 
- 
- 
(1) 
1 
29 

 - 
- 
- 

$29 

$52
7
29
241
648
(14)
7
970

$12
692
$704

$29

insurance  policy  with  a  third  party  guaranteeing  payment  of 
accrued  and  unpaid  interest  and  principal  on  the  securities. 
Interest  rate  risk  is  managed  by  interest  rate  swaps  between  the 
VIEs and third parties.  

CDC Investment 
CDC, a wholly owned subsidiary of the Bancorp, was created to 
invest in projects to create affordable housing, revitalize business 
and  residential  areas,  and  preserve  historic  landmarks.  CDC 
generally  co-invests  with  other  unrelated  companies  and/or 
individuals  and  typically  makes  investments  in  a  separate  legal 
entity that owns the property under development. The entities are 
usually  formed  as  limited  partnerships  and  LLCs,  and  CDC 
typically invests as a limited partner/investor member in the form 
of equity contributions. The economic performance of the VIEs 
is  driven  by  the  performance  of  their  underlying  investment 
projects as well as the VIEs’ ability to operate in compliance with 
the  rules  and  regulations  necessary  for  the  qualification  of  tax 
credits  generated  by  equity  investments.  Typically,  the  general 
partner or managing member will be the party that has the right 
to  make  decisions  that  will  most  significantly  impact  the 
economic  performance  of  the  entity.  The  Bancorp  serves  as  the 
in  a  business 
managing  member  of  one  LLC 
revitalization  project.  The  Bancorp  has  provided 
an 
indemnification  guarantee  to  the  investor  member  of  this  LLC 
related  to  the  qualification  of  tax  credits  generated  by  investor 
members’ investment. Accordingly, the Bancorp concluded that it 
is  the  primary  beneficiary  and,  therefore,  has  consolidated  this 
VIE. As a result, the VIE is presented as a noncontrolling interest 
in  the  Bancorp’s  Consolidated  Financial  Statements.  This 
presentation  includes  reporting  separately  the  equity  attributable 
to the noncontrolling interest in the Consolidated Balance Sheets 
and Consolidated Statements of Changes in Equity. Additionally, 

invested 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

the  net  income  attributable  to  the  noncontrolling  interest  is 
reported  separately  in  the  Consolidated  Statements  of  Income. 
The Bancorp’s maximum exposure related to this indemnification 
at December 31, 2010 is $9 million, which is based on an amount 
required  to  meet  the  investor  member’s  defined  target  rate  of 
return.  

Non-consolidated VIEs 
The  following  table  provides  a  summary  of  assets  and  liabilities 
carried  on  the  Bancorp’s  Consolidated  Balance  Sheet  as  of 
December  31,  2010  related  to  non-consolidated  VIEs  for  which 
the  Bancorp  holds  a  variable  interest,  but  is  not  the  primary 
beneficiary  to  the  VIE,  as  well  as  the  Bancorp’s  maximum 
exposure to losses associated with its interests in the entities: 

 ($ in millions) 

CDC investments 
Private equity investments 
Money market funds 
Loans provided to VIEs 
Restructured loans  

CDC Investments 
As  noted  previously,  CDC  typically  invests  in  VIEs  as  a  limited 
partner  or  investor  member  in  the  form  of  equity  contributions. 
The Bancorp has determined that it is not the primary beneficiary 
of these VIEs because it lacks the power to direct the activities that 
most  significantly  impact  the  economic  performance  of  the 
underlying  project  or  the  VIEs’  ability  to  operate  in  compliance 
with the rules and regulations necessary for the qualification of tax 
credits generated by equity investments. This power is held by the 
general  partners/managing  members  who  exercise  full  and 
exclusive  control  of  the  operations  of  the  VIEs.  Accordingly,  the 
Bancorp  accounts  for  these  investments  under  the  equity  method 
of accounting.  

The Bancorp’s funding requirements are limited to its invested 
capital and any additional unfunded commitments for future equity 
contributions. The Bancorp’s maximum exposure to loss as a result 
of its involvement with the VIEs is limited to the carrying amounts 
of  the  investments,  including  the  unfunded  commitments.  As  of 
December  31,  2010  and  2009,  the  carrying  amounts  of  these 
investments, which are included in other assets in the Consolidated 
Balance  Sheets,  were  $1.2  billion  and  $1.1  billion,  respectively. 
Also,  as  of  December  31,  2010  and  2009,  the  liabilities  related  to 
the unfunded commitments, which are included in other liabilities 
in  the  Consolidated  Balance  Sheets,  were  $286  million  and  $235 
liquidity 
million,  respectively.  The  Bancorp  has  no  other 
arrangements  or  obligations  to  purchase  assets  of  the  VIEs  that 
would  expose  the  Bancorp  to  a  loss.  In  certain  arrangements,  the 
general  partner/managing  member  of  the  VIE  has  guaranteed  a 
level  of  projected  tax  credits  to  be  received  by  the  limited 
partners/investor  members,  thereby  minimizing  a  portion  of  the 
Bancorp’s risk. 

Private Equity Investments 
The  Bancorp  invests  as  a  limited  partner  in  private  equity  funds 
which  provide  the  Bancorp  with  an  opportunity  to  obtain  higher 
rates of return on invested capital, while also creating cross-selling 
opportunities for the Bancorp’s commercial products. Each of the 
limited  partnerships  has  an  unrelated  third-party  general  partner 
responsible for appointing the fund manager. The Bancorp has not 
been appointed fund manager for any of these private equity funds. 
The funds finance primarily all of their activities from the partners’ 
capital  contributions  and  investment  returns.  The  private  equity 
funds  qualify  for  the  deferral  of  the  amended  VIE  consolidation 
the  VIE 
guidance  discussed 
consolidation  guidance  still  applicable  to  the  funds,  the  Bancorp 
has  determined  that  it  is  not  the  primary  beneficiary  of  the  funds 
because it does not absorb a majority of the funds’ expected losses 
or  receive  a  majority  of  the  funds’  expected  residual  returns. 

in  Note  1.  However,  under 

Total 
Assets 

Total 
Liabilities 

Maximum 
Exposure 

$1,241 
129 
148 
1,175 
12 

$286
3
-
-
-

$1,241
322
158
1,908
13

Therefore,  the  Bancorp  accounts  for  its  investments  in  these 
limited partnerships under the equity method of accounting. 

The  Bancorp  is  exposed  to  losses  arising  from  a  negative 
performance  of  the  underlying  investments  in  the  private  equity 
funds.  As  a  limited  partner,  the  Bancorp’s  maximum  exposure  to 
loss  is  limited  to  the  carrying  amounts  of  the  investments  plus 
unfunded  commitments.  As  of  December  31, 2010  and  2009,  the 
carrying amounts of these investments, which are included in other 
assets  in  the  Consolidated  Balance  Sheets,  were  $129  million  and 
$98 million, respectively. Also as of December 31, 2010 and 2009, 
the unfunded commitment amounts to the funds were $193 million 
and  $90  million,  respectively.  The  Bancorp  made  capital 
contributions of $34 million to private equity funds during the year 
ended December 31, 2010. 

Money Market Funds 
Under  U.S.  GAAP,  money  market  funds  are  generally  not 
considered  VIEs  because  they  are  generally  deemed  to  have 
sufficient equity at risk to finance their activities without additional 
subordinated  financial  support,  and  the  fund  shareholders  do  not 
lack the characteristics of a controlling interest.  However, when a 
situation  arises  where  an  investment  manager  provides  credit 
support to a fund, even when not contractually required to do so, 
the  investment  manager  is  deemed  under  U.S.  GAAP  to  have 
provided  an  implicit  guarantee  of  the  fund’s  performance  to  the 
fund’s  shareholders.  Such  an  implicit  guarantee  would  require  the 
investment  manager  and  other  variable 
interest  holders  to 
reconsider  the  VIE  status  of  the  fund,  as  well  as  all  other  similar 
funds where such an implicit guarantee is now deemed to exist.   

In  the  fourth  quarter  of  2010,  the  Bancorp  voluntarily 
provided credit support of less than $1 million to a money market 
fund  managed  by  FTAM.  Accordingly,  the  Bancorp  was  required 
to analyze the money market funds and similar funds managed by 
FTAM  under  the  VIE  consolidation  guidance  still  applicable  to 
these funds in order to determine the primary beneficiary of each 
fund.  In  analyzing  these  funds,  the  Bancorp  determined  that 
interest rate risk and credit risk are the two main risks to which the 
funds are exposed. After analyzing the interest rate risk variability 
and credit risk variability associated with these funds, the Bancorp 
determined  that  it  is  not  the  primary  beneficiary  of  these  funds 
because it does not absorb a majority of the funds’ expected losses 
or  receive  a  majority  of  the  funds’  expected  residual  returns. 
Therefore,  the  Bancorp’s  investments  in  these  funds  are  included 
as other securities in the Bancorp’s Consolidated Balance Sheets. 

Loans Provided to VIEs 
The Bancorp has provided funding to certain unconsolidated VIEs 
sponsored by third parties. These VIEs are generally established to 
finance  certain  consumer  and  small  business  loans  originated  by 
third parties. The entities are primarily funded through the issuance 

 Fifth Third Bancorp    89 

 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

of  a  loan  from  the  Bancorp  or  syndication  through  which  the 
Bancorp  is  involved.  The  sponsor/administrator  of  the  entities  is 
responsible for servicing the underlying assets in the VIEs. Because 
the  sponsor/administrator,  not  the  Bancorp,  holds  the  servicing 
responsibilities,  which  include  the  establishment  and  employment 
of default mitigation policies and procedures, the Bancorp does not 
hold  the  power  to  direct  the  activities  most  significant  to  the 
economic  performance  of  the  entity  and,  therefore,  is  not  the 
primary beneficiary. 
      The principle risk to which these entities are exposed is credit 
risk  related  to  the  underlying  assets.  The  Bancorp’s  maximum 
exposure to loss is equal to the carrying amounts of the loans and 
unfunded  commitments  to  the  VIEs.  As  of  December  31,  2010 
and 2009, the Bancorp had outstanding loans to these VIEs of $1.2 
billion  included  in  commercial  loans  in  the  Consolidated  Balance 
Sheets.  Also  as  of  December  31,  2010  and  2009,  the  Bancorp’s 
unfunded  commitments  to  these  entities  were  $733  million  and 
$539  million,  respectively.  The  loans  and  unfunded  commitments 
to these VIEs are included in the Bancorp’s overall analysis of the 
allowance  for  loan  and  lease  losses  and  reserve  for  unfunded 
commitments,  respectively.  The  Bancorp  does  not  provide  any 
implicit or explicit liquidity guarantees or principal value guarantees  
to these VIEs. 

Restructured Loans 
As part of loan restructuring efforts in 2009 and 2010, the Bancorp 
received  equity  capital  from  certain  borrowers  to  facilitate  the 
restructuring  of  the  borrower’s  debt.  These  borrowers  meet  the 
definition  of  a  VIE  because  the  Bancorp  was  involved  in  their 
refinancing  and  because  their  equity  capital  is  insufficient  to  fund 
ongoing operations. These restructurings were intended to provide 
the VIEs with serviceable debt levels while providing the Bancorp 

13. SALES OF RECEIVABLES AND SERVICING RIGHTS 
Residential Mortgage Loan Sales 
The  Bancorp  sold  fixed  and  adjustable  rate  residential  mortgage 
loans  during  2010,  2009  and  2008.  In  those  sales,  the  Bancorp 
obtained  servicing  responsibilities  and  the  investors  have  no 
recourse to the Bancorp’s other assets for failure of debtors to pay 
when due. The Bancorp receives annual servicing fees based on a 
percentage  of  the  outstanding  balance.  The  Bancorp  identifies 
classes of servicing assets based on financial asset type and interest 
rates.  
($ in millions) 
Residential mortgage loan sales 

Origination fees and gains on loan sales 
Servicing fees 

an  opportunity  to  maximize  the  recovery  of  the  loans.  The  VIEs 
finance their operations from earned income, capital contributions, 
and through restructured debt agreements. Assets of the VIEs are 
used  to  settle  their  specific  obligations,  including  loan  payments 
due  to  the  Bancorp.  The  Bancorp  continues  to  maintain  its 
relationship with these VIEs as a lender and minority shareholder, 
however, it is not involved in management decisions and does not 
have  sufficient  voting  rights  to  control  the  membership  of  the 
respective  boards.  Therefore,  the  Bancorp  accounts  for  its  equity 
investments  in  these  VIEs  under  the  equity  method  or  cost 
method  based  on  its  percentage  of  ownership  and  ability  to 
exercise significant influence. 
     The  Bancorp’s  maximum  exposure  to  loss  as  a  result  of  its 
involvement with these VIEs is limited to the equity investments, 
the principal and accrued interest on the outstanding loans, and any 
unfunded commitments. Due to the VIEs’ short-term cash deficit 
projections at the restructuring dates, the Bancorp determined that 
the fair value of its equity investments in these VIEs was zero. As 
of December 31, 2010, the Bancorp’s carrying value of these equity 
investments was zero. Additionally, as of December 31, 2010 and 
2009,  the  Bancorp  had  outstanding  loans  to  these  VIEs  of  $12 
million and $23 million, respectively, included in commercial loans 
in the Consolidated Balance Sheets. The Bancorp’s unfunded loan 
commitments  to  these  VIEs  were  $1  million  as  of  December  31, 
2010  and  2009.  The  loans  and  unfunded  commitments  to  these 
VIEs  are  included  in  the  Bancorp’s  overall  analysis  of  the 
allowance  for  loan  and  lease  losses  and  reserve  for  unfunded 
commitments,  respectively.  The  Bancorp  does  not  provide  any 
implicit or explicit liquidity guarantees or principal value guarantees 
to these VIEs. 

     Information  related  to  residential  mortgage  loan  sales  and  the 
Bancorp’s mortgage banking activity, which is included in mortgage 
banking net revenue in the Consolidated Statements of Income for 
the years ended December 31 is as follows:  

2010 
$17,861 

2009 
20,605

   2008 

11,529

490 
221 

485
197

260
164

Servicing Assets  
The following table presents changes in the servicing assets related to residential mortgage loans for the years ended: 

($ in millions) 
Carrying amount as of the beginning of period  
Servicing obligations that result from transfer of residential mortgage loans 
Amortization 
Carrying amount before valuation allowance 
Valuation allowance for servicing assets: 
  Beginning balance 
  Servicing impairment 
  Ending balance 
Carrying amount as of the end of the period 

             2010 
$979 
297 
(138) 
1,138 

(280) 
(36) 
(316) 
$822 

2009 
752 
373 
(146) 
979 

(256) 
(24) 
(280) 
699 

90    Fifth Third Bancorp     

 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

in  the  MSR  valuation  allowance, 

Temporary impairment or impairment recovery, effected through a 
change 
is  captured  as  a 
component  of mortgage  banking  net  revenue  in  the  Consolidated 
Statements  of  Income.  The  Bancorp  maintains  a  non-qualifying 
hedging  strategy  to  manage  a  portion  of  the  risk  associated  with 
changes  in  value  of  the  MSR  portfolio.  This  strategy  includes  the 

purchase of free-standing derivatives and various available-for-sale 
securities.  The  interest  income,  mark-to-market  adjustments  and 
gain or loss from sale activities associated with these portfolios are 
expected to economically hedge a portion of the change in value of 
the  MSR  portfolio  caused  by  fluctuating  discount  rates,  earnings 
rates and prepayment speeds. 

The fair value of the servicing asset is based on the present value of expected future cash flows. The following table displays the beginning and 
ending fair value for the years ended December 31: 

($ in millions) 
Fixed rate residential mortgage loans: 
 Fair value at beginning of period  
 Fair value at end of period 
Adjustable rate residential mortgage loans: 
 Fair value at beginning of period  
 Fair value at end of period 

2010 

$667 
791 

32 
31 

2009 

458 
667 

38 
32 

The following table presents activity related to valuations of the MSR portfolio and the impact of the non-qualifying hedging strategy, which is 
included in the Consolidated Statements of Income for the years ended December 31: 

($ in millions) 
Securities gains, net – non-qualifying hedges on MSRs 
Changes in fair value and settlement of free-standing derivatives purchased 
    to economically hedge the MSR portfolio (Mortgage banking net revenue) 
Provision for MSR impairment (Mortgage banking net revenue)     

       2010 
$14

  2009 
57

   2008 
120

109
(36)

41
(24)

89
(207)

As of December 31, 2010 and 2009, the key economic assumptions 
used  in  measuring  the  interests  that  continued  to  be  held  by  the 
Bancorp  at  the  date  of  sale  or  securitization  resulting  from 

transactions completed during the years ended December 31, 2010 
and 2009 were as follows: 

Rate 

Residential mortgage loans: 
  Servicing assets 
  Servicing assets 

Fixed 
Adjustable 

December 31, 2010 

December 31, 2009 

Weighted-
Average 
Life 
(in years) 

Prepayment 
Speed  
(annual) 

Discount 
Rate 
(annual) 

Weighted-
Average 
Default 
Rate 

Weighted-
Average 
Life 
(in years) 

Prepayment 
Speed 
(annual) 

Discount 
Rate 
(annual) 

Weighted-
Average 
Default 
Rate 

6.7 
3.6 

10.7%
23.3 

10.3%
11.3 

N/A 
N/A 

6.6
2.7

12.0% 
35.5 

9.8%

10.8 

N/A 
N/A 

Based  on  historical  credit  experience,  expected  credit  losses  for 
residential  mortgage  loan  servicing  assets  have  been  deemed 
immaterial,  as  the  Bancorp  sold  the  majority  of  the  underlying 
loans  without  recourse.  At  December  31,  2010  and  2009,  the 
Bancorp was servicing $54.2 billion and $48.6 billion, respectively,  

of  residential  mortgage  loans  for  other  investors.  The  value  of 
interests  that  continue  to  be  held  by  the  Bancorp  is  subject  to 
credit,  prepayment  and  interest  rate  risks  on  the  sold  financial 
assets.  At  December  31,  2010,  the  sensitivity  of  the  current  fair 
value  of  residual  cash  flows  to  immediate  10%  and  20%  adverse 
changes in those assumptions are as follows: 

Weighted-
Average 
Life (in 
years) 

Fair 
Value 

Prepayment Speed 
Assumption 
Impact of Adverse 
Change on Fair 
Value 
10% 20% 

Rate 

Residual Servicing Cash Flows 
Impact of Adverse 
Change on Fair 
Value 

Discount 
Rate 

Weighted-Average 
Default 

Impact of Adverse 
Change on Fair 
Value 

10% 

20% 

Rate 

10% 

20% 

$791 
31 

5.9
3.0

13.0% ($36)
(2)
26.2

(70)
(3)

10.6%
11.9

($30) 
(1) 

(58) 
(2) 

- %
-

$ -
-

-
-

($ in millions) 
  Rate 
Residential mortgage loans: 
  Servicing assets 
  Servicing assets 

Fixed 
Adjustable 

These  sensitivities  are  hypothetical  and  should  be  used  with 
caution.  As  the  figures  indicate,  changes  in  fair  value  based  on  a 
10%  and  20%  variation  in  assumptions  typically  cannot  be 
extrapolated because the relationship of the change in assumption 
to the change in fair value may not be linear. Also, in the previous 
table, the effect of a variation in a particular assumption on the fair 
value  of  the  interests  that  continue  to  be  held  by  the  Bancorp  is 
calculated  without  changing  any  other  assumption;  in  reality, 
changes  in  one  factor  may  result  in  changes  in  another  (for 
example,  increases  in  market  interest  rates  may  result  in  lower 

prepayments and increased credit losses), which might magnify or 
counteract the sensitivities. 

Automobile Loan Securitizations 
During 2008, the Bancorp sold $2.7 billion of automobile loans in 
three separate transactions, recognizing gains of $15 million, offset 
by  $26  million  in  losses  on  related  hedges.  Each  transaction 
isolated the related loans through the use of a securitization trust or 
a conduit, formed as QSPEs, to facilitate the securitization process. 
The  QSPEs  issued  asset-backed  securities  with  varying  levels  of 

   Fifth Third Bancorp    91 

          
      
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

credit  subordination  and  payment  priority.  The  investors  in  these 
securities have no credit recourse to the Bancorp’s other assets for 
failure  of  debtors  to  pay  when  due.  During  2008  and  2009, 
required  repurchases  of  previously  transferred  automobile  loans 
from  the  QSPE  were  immaterial  to  the  Bancorp’s  Consolidated 
Financial Statements. 

expected cash flows using management’s best estimates for the key 
assumptions.  

Upon adoption on January 1, 2010 of the FASB guidance on 
the accounting for QSPEs and VIEs, the Bancorp determined that 
it  is  the  primary  beneficiary  (and  therefore  consolidator)  of  these 
QSPEs. Refer to Note 1 for further details. 

In  each  of  these  sales,  the  Bancorp  obtained  servicing 
responsibilities,  but  no  servicing  asset  or  liability  was  recorded  as 
the  market  based  servicing 
fee  was  considered  adequate 
compensation. For the years ended December 31, 2009 and 2008, 
the Bancorp recognized $8 million and $9 million, respectively, of 
servicing  fees  on  these  automobile  loans.  The  servicing  fees  are 
included 
in  the  Consolidated 
Statements of Income. 

in  other  noninterest 

income 

As of December 31, 2009, the Bancorp held retained interests 
in  the  QSPEs  in  the  form  of  asset-backed  securities  totaling  $63 
million  and  residual  interests  totaling  $98  million.  These  retained 
interests  were  included  in  available-for-sale  securities  in  the 
Consolidated  Balance  Sheets.  During  the  years  ended  December 
31, 2009 and 2008, the Bancorp received cash flows of $4 million 
and  $3  million,  respectively,  from  the  asset-backed  securities  and 
$34  million  and  $37  million,  respectively,  from  the  residual 
interests.  The  asset-backed  securities  were  measured  at  fair  value 
using quoted market prices for similar assets. The residual interests 
were  measured  at  fair  value  based  on  the  present  value  of  future 

Commercial Loan Sales to a QSPE 
Through 2008, the Bancorp transferred, subject to credit recourse, 
investment  grade 
certain  primarily  floating-rate,  short-term, 
commercial loans to an unconsolidated QSPE that is wholly owned 
by an independent third-party. The transfers of loans to the QSPE 
were  accounted  for  as  sales.  The  QSPE  issued  commercial  paper 
and used the proceeds to fund the acquisition of commercial loans 
transferred to it by the Bancorp. The Bancorp did not transfer any 
new loans to the QSPE during 2009.  

For  the  years  ended  December  31,  2009  and  2008,  the 
Bancorp  collected  $6  million  and  $13  million,  respectively,  in 
servicing  fees  from  the  QSPE.  For  the  year  ended  December  31, 
2009,  the  Bancorp  collected  $334  million  in  net  cash  proceeds 
from loan transfers to the QSPE.  

Upon adoption on January 1, 2010 of the FASB guidance on 
the accounting for QSPEs and VIEs, the Bancorp determined that 
it  is  the  primary  beneficiary  (and  therefore  consolidator)  of  this 
QSPE. Refer to Note 1 for further details. 

The following table provides a summary of the total loans and leases managed by the Bancorp, including loans securitized and loans in VIEs 
that were not consolidated prior to January 1, 2010, as of and for the years ended December 31: 

Balance of Loans 90 
Days or More Past Due 
      2010 

$16 
 11 
  3 
  - 
 100 
 89 
 13 
  42 
$274 

2009 
118 
 59 
  16 
    4 
 189 
 100 
   18 
   65 
569 

Net Credit 
Losses 

2010 
$586
524
252
2
439
264
88
173
$2,328

2009 
718
422
417
8
355
325
156
190
2,591

Balance 

($ in millions) 

Commercial and industrial loans 
Commercial mortgage 
Commercial construction loans 
Commercial leases 
Residential mortgage loans 
Home equity loans 
Automobile loans 
Other consumer loans and leases 
Total loans and leases managed and securitized (a) 
Less: 
Automobile loans securitized 
Home equity loans securitized 
Commercial loans sold to unconsolidated QSPE 
Loans held for sale 
Total portfolio loans and leases 
 (a) Excluding securitized assets that the Bancorp continues to service, but has no other continuing involvement.

2010 
$27,275
10,992
2,111
3,378
10,857
11,513
10,983
2,598
$79,707

$ -
-
-
2,216
$77,491

2009 
26,458
11,936
3,921
3,535
9,795
12,437
10,226
2,802
81,110

1,230
263
771
2,067
76,779

92    Fifth Third Bancorp 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

14.  DERIVATIVES 
The  Bancorp  maintains  an  overall  risk  management  strategy  that 
incorporates  the  use  of  derivative  instruments  to  reduce  certain 
risks  related  to  interest  rate,  prepayment  and  foreign  currency 
volatility.  Additionally,  the  Bancorp  holds  derivative  instruments 
for the benefit of its commercial customers. The Bancorp does not 
enter into unhedged speculative derivative positions. 

The Bancorp’s interest rate risk management strategy involves 
modifying 
the  repricing  characteristics  of  certain  financial 
instruments so that changes in interest rates do not adversely affect 
the  Bancorp’s  net  interest  margin  and  cash  flows.  Derivative 
instruments  that  the  Bancorp  may  use  as  part  of  its  interest  rate 
risk  management  strategy  include  interest  rate  swaps,  interest  rate 
floors, interest rate caps, forward contracts, options and swaptions. 
Interest  rate  swap  contracts  are  exchanges  of  interest  payments, 
such as fixed-rate payments for floating-rate payments, based on a 
common  notional  amount  and  maturity  date.  Interest  rate  floors 
protect  against  declining  rates,  while  interest  rate  caps  protect 
against  rising  interest  rates.  Forward  contracts  are  contracts  in 
which the buyer agrees to purchase, and the seller agrees to make 
delivery of, a specific financial instrument at a predetermined price 
or yield. Options provide the purchaser with the right, but not the 
obligation, to purchase or sell a contracted item during a specified 
period at an agreed upon price. Swaptions are financial instruments 
granting the owner the right, but not the obligation, to enter into 
or cancel a swap. 

Prepayment volatility arises mostly from changes in fair value 
of  the  largely  fixed-rate  MSR  portfolio,  mortgage  loans  and 
mortgage-backed  securities.  The  Bancorp  may  enter  into  various 
free-standing  derivatives  (principal-only  swaps,  swaptions,  floors, 
options and interest rate swaps) to economically hedge prepayment 
volatility.  Principal-only  swaps  are  total  return  swaps  based  on 
changes  in  the  value  of  the  underlying  mortgage  principal-only 
trust.  

loans  denominated 

Foreign  currency  volatility  occurs  as  the  Bancorp  enters  into 
certain 
in  foreign  currencies.  Derivative 
instruments that the Bancorp may use to economically hedge these 
foreign  denominated  loans  include  foreign  exchange  swaps  and 
forward contracts. 

The  Bancorp  also  enters  into  derivative  contracts  (including 
foreign exchange contracts, commodity contracts and interest rate 
swaps,  floors  and  caps)  for  the  benefit  of  commercial  customers 
and  other  business  purposes.  The  Bancorp  may  economically 
hedge  significant  exposures 
free-standing 
derivatives  by  entering  into  offsetting  third-party  contracts  with 
approved,  reputable  counterparties  with  substantially  matching 
terms and currencies. Credit risk arises from the possible inability 
of  counterparties  to  meet  the  terms  of  their  contracts.  The 

related 

these 

to 

Bancorp’s  exposure  is  limited  to  the  replacement  value  of  the 
contracts  rather  than  the  notional,  principal  or  contract  amounts. 
Credit  risk 
limits, 
counterparty collateral and monitoring procedures.  

through  credit  approvals, 

is  minimized 

The Bancorp’s derivative assets consist primarily of contracts 
in  which  the  Bancorp  requires  the  counterparties  to  provide 
collateral in the form of cash and securities to offset changes in the 
fair value of the derivatives, including changes in the fair value due 
to  credit  risk  of  the  counterparty.  As  of  December  31,  2010  and 
2009,  the  balance  of  collateral  held  by  the  Bancorp  for  derivative 
assets  was  $903  million  and  $548  million,  respectively.  Valuation 
adjustments  related  to  the  credit  risk  associated  with  certain 
counterparties  of  customer  accommodation  derivative  contracts 
negatively impacted the fair value of those contracts by $2 million 
and $3 million at December 31, 2010 and 2009, respectively.  

requirements  of 

In  measuring  the  fair  value  of  derivative  liabilities,  the 
Bancorp  considers  its  own  credit  risk,  taking  into  consideration 
certain  derivative 
collateral  maintenance 
counterparties and the duration of instruments with counterparties 
that  do  not  require  collateral  maintenance.  The  Bancorp’s 
derivative  liabilities  consist  primarily  of  contracts  that  require 
collateral  to  be  maintained  in  the  form  of  cash  and  securities  to 
offset changes in fair value of the derivatives, including changes in 
fair  value  due  to  the  Bancorp’s  credit  risk.  As  of  December  31, 
2010 and 2009, the balance of collateral posted by the Bancorp for 
derivative liabilities was $680 million and $726 million, respectively. 
The posting of collateral has been determined to remove the need 
for  consideration  of  credit  risk.  As  a  result,  the  Bancorp 
determined  that  the  impact  of  the  Bancorp’s  credit  risk  to  the 
valuation  of 
immaterial  to  the 
liabilities  was 
its  derivative 
Bancorp’s Consolidated Financial Statements. 

The Bancorp holds certain derivative instruments that qualify 
for  hedge  accounting  treatment  and  are  designated  as  either  fair 
value hedges or cash flow hedges. Derivative instruments that do 
not  qualify  for  hedge  accounting  treatment,  or  for  which  hedge 
accounting is not established, are held as free-standing derivatives 
and  provide  the  Bancorp  an  economic  hedge.  All  customer 
accommodation derivatives are held as free-standing derivatives. 

The  fair  value  of  derivative  instruments  is  presented  on  a 
gross  basis,  even  when  the  derivative  instruments  are  subject  to 
master  netting  arrangements.  Derivative 
instruments  with  a 
positive fair value are reported in other assets in the Consolidated 
Balance  Sheets  while  derivative  instruments  with  a  negative  fair 
value  are  reported  in  other  liabilities  in  the  Consolidated  Balance 
Sheets. Cash collateral payables and receivables associated with the 
derivative  instruments  are  not  added  to  or  netted  against  the  fair 
value amounts. 

  Fifth Third Bancorp    93 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following table reflects the notional amounts and fair values for all derivative instruments included in the Consolidated Balance Sheets as 
of December 31:   

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

($ in millions) 
Qualifying hedging instruments: 
    Fair value hedges: 
       Interest rate swaps related to long-term debt 
       Interest rate swaps related to time deposits 
    Total fair value hedges 
    Cash flow hedges: 
       Interest rate floors related to C&I loans 
       Interest rate swaps related to C&I loans 
       Interest rate caps related to long-term debt 
       Interest rate swaps related to long-term debt 
    Total cash flow hedges 
Total derivatives designated as qualifying hedging instruments 
Derivatives  not  designated  as  qualifying  hedging 

instruments 
Free-standing  derivatives  –  risk  management  and  other 
business purposes: 
 Interest rate contracts related to MSRs 
   Forward contracts related to held for sale mortgage loans  
   Interest rate swaps related to long-term debt 
   Foreign exchange contracts for trading purposes 
   Put options associated with Processing Business Sale 
   Stock warrants associated with Processing Business Sale 
   Swap associated with the sale of Visa, Inc. Class B shares 
Total free-standing derivatives – risk management and other 
business purposes 
Free-standing derivatives - customer accommodation: 
   Interest rate contracts for customers 
   Interest rate lock commitments 
   Commodity contracts  
   Foreign exchange contracts 
   Derivative instruments related to equity linked CDs 

    Total free-standing derivatives – customer accommodation 

Total  derivatives  not  designated  as  qualifying  hedging 
instruments 
Total 

2010 

Fair value 

2009 

Fair value 

Notional 
Amount 

Derivative 
Assets 

Derivative 
Liabilities 

Notional 
Amount 

Derivative 
Assets 

Derivative 
Liabilities 

$4,355
-

1,500
3,000
1,500
1,190

12,477 
6,389 
173 
2,494 
769 
175 
363 

26,817 
1,772 
1,878 
17,998 
70 

$442
-
442

153
8
4
-
165
607

141 
90 
3 
4 
- 
79 
- 

317 

701 
9 
99 
339 
2 
1,150 

$5,155 
771 

1,500 
3,500 
2,750 
- 

8,592 
3,633 
410 
- 
667 
152 
522 

28,628 
1,489 
805 
10,997 
113 

$ -
-
-

-
-
-
31
31
31

81 
14 
1 
4 
8 
- 
18 

126 

735 
9 
92 
319 
2 
1,157 

$275
-
275

162
33
44
-
239
514

114 
33 
4 
- 
- 
75 
- 

226 

719 
3 
63 
206 
2 
993 

$ -
6
6

-
-
-
-
-
6

24 
2 
2 
- 
9 
- 
55 

92 

753 
8 
58 
169 
2 
990 

1,467 
$2,074 

1,283 
$1,314 

1,219 
$1,733 

1,082 
$1,088 

fair  value  hedge  using 

were  accounted  for  using  the  “long-haul”  method.  The  long-haul 
method requires a quarterly assessment of hedge effectiveness and 
measurement of ineffectiveness. For interest rate swaps accounted 
for  as  a 
long-haul  method, 
ineffectiveness  is  the  difference  between  the  changes  in  the  fair 
value  of  the  interest  rate  swap  and  changes  in  fair  value  of  the 
long-term  debt  attributable  to  the  risk  being  hedged.  The 
ineffectiveness  on  interest  rate  swaps  hedging  long-term  debt  or 
time  deposits 
the 
Consolidated Statements of Income. 

is  reported  within 

interest  expense 

the 

in 

Fair Value Hedges 
The  Bancorp  may  enter  into  interest  rate  swaps  to  convert  its 
fixed-rate,  long-term  debt  or  time  deposits  to  floating-rate. 
Decisions to convert fixed-rate debt or time deposits to floating are 
made  primarily  through  consideration  of  the  asset/liability  mix  of 
the Bancorp, the desired asset/liability sensitivity and interest rate 
levels.  For  the  years  ended  December  31,  2010  and  2009,  certain 
interest  rate  swaps  met  the  criteria  required  to  qualify  for  the 
shortcut method of accounting. Based on this shortcut method of 
accounting  treatment,  no  ineffectiveness  is  assumed.  For  interest 
rate  swaps  that  do  not  meet  the  shortcut  requirements,  an 
assessment of hedge effectiveness was performed and such swaps 

94    Fifth Third Bancorp 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following table reflects the change in fair value of interest rate contracts, designated as fair value hedges, as well as the change in fair value 
of the related hedged items, included in the Consolidated Statements of Income: 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

For the year ended December 31, ($ in millions) 
Interest rate contracts: 

Consolidated Statements of 
Income  Caption 

2010 

2009 

2008 

Change in fair value of interest rate swaps hedging long-term debt 
Change in fair value of hedged long-term debt 
Change in fair value of interest rate swaps hedging time deposits 
Change in fair value of hedged time deposits 

Interest on long-term debt 
Interest on long-term debt 
Interest on deposits 
Interest on deposits 

$167 
(168) 
6 
(6) 

(548) 
538 
4 
(3) 

(776)
765
(19)
19

Cash Flow Hedges 
The  Bancorp  may  enter  into  interest  rate  swaps  to  convert 
floating-rate assets and liabilities to fixed rates or to hedge certain 
forecasted  transactions.  The  assets  or  liabilities  are  typically 
grouped  and  share  the  same  risk  exposure  for  which  they  are 
being hedged. The Bancorp may also enter into interest rate caps 
and floors to limit cash flow variability of floating rate assets and 
liabilities. As of December 31, 2010, all hedges designated as cash 
flow  hedges  are  assessed  for  effectiveness  using  regression 
analysis.  Ineffectiveness  is  generally  measured  as  the  amount  by 
which  the  cumulative  change  in  the  fair  value  of  the  hedging 
instrument exceeds the present value of the cumulative change in 
the hedged item’s expected cash flows. Ineffectiveness is reported 
within  other  noninterest  income  in  the  Consolidated  Statements 
of  Income.  The  effective  portion  of  the  gains  or  losses  on  cash 
flow  hedges 
accumulated  other 
reported  within 
comprehensive  income  and  are  reclassified  from  accumulated 
other comprehensive income to current period earnings when the 
forecasted transaction affects earnings. As of December 31, 2010, 
the maximum length of time over which the Bancorp is hedging 
its  exposure  to  the  variability  in  future  cash  flows  related  to  the 
forecasted issuance of floating rate debt is 27 months. 

are 

For the year ended December 31: ($ in millions) 
Amount of gain recognized in OCI 
Amount of gain reclassified from OCI into net interest income 
Amount of ineffectiveness recognized in other noninterest income 

Free-Standing Derivative Instruments – Risk Management 
and Other Business Purposes 
As  part  of  its  overall  risk  management  strategy  relative  to  its 
mortgage  banking  activity,  the  Bancorp  may  enter  into  various 
free-standing  derivatives 
(principal-only  swaps,  swaptions, 
floors,  options  and  interest  rate  swaps)  to  economically  hedge 
changes  in  fair  value  of  its  largely  fixed-rate  MSR  portfolio. 
the  mortgage-LIBOR  spread 
Principal-only  swaps  hedge 
because these swaps appreciate in value as a result of tightening 
spreads.  Principal-only 
swaps  also  provide  prepayment 
protection  by  increasing  in  value  when  prepayment  speeds 
increase,  as  opposed  to  MSRs  that  lose  value  in  a  faster 
prepayment  environment.  Receive  fixed/pay  floating  interest 
rate  swaps  and  swaptions  increase  in  value  when  interest  rates 
do not increase as quickly as expected. 

into 

enters 

forward 

contracts 

The  Bancorp 

to 
economically  hedge  the  change  in  fair  value  of  certain 
residential  mortgage  loans  held  for  sale  due  to  changes  in 
interest rates. The Bancorp may also enter into forward swaps 
to  economically  hedge  the  change  in  fair  value  of  certain 
commercial  mortgage  loans  held  for  sale  due  to  changes  in 
interest  rates.  Interest  rate  lock  commitments  issued  on 
residential  mortgage  loan  commitments  that  will  be  held  for 
sale  are  also  considered  free-standing  derivative  instruments 
and  the  interest  rate  exposure  on  these  commitments  is 
forward  contracts. 
economically  hedged  primarily  with 
Revaluation  gains  and  losses  from  free-standing  derivatives 
related  to  mortgage  banking  activity  are  recorded  as  a 

Reclassified  gains  and  losses  on  interest  rate  floors  and 
swaps  related  to  commercial  loans  and  interest  rate  caps  and 
swaps  related  to  debt  are  recorded  within  interest  income  and 
interest  expense,  respectively.  As  of  December  31,  2010  and 
2009,  $67  million  and  $105  million,  respectively,  of  deferred 
gains,  net  of  tax,  on  cash  flow  hedges  were  recorded  in 
accumulated  other  comprehensive  income.  As  of  December  31, 
2010,  $45  million  in  net  deferred  gains,  net  of  tax,  recorded  in 
accumulated  other  comprehensive  income  are  expected  to  be 
reclassified into earnings during the next twelve months.  

to 

income  relating 

The  following  table  presents  the  net  gains  recorded  in  the 
Consolidated  Statements  of  Income  and  accumulated  other 
interest  rate  contracts 
comprehensive 
designated  as  cash  flow  hedges.  Included  in  the  ineffectiveness 
for  the  year  ended  December  31,  2010  are  certain  terminated 
interest  rate  caps  previously  designated  as  cash  flow  hedges  on 
debt.  In  conjunction  with  these  terminations,  the  Bancorp 
losses  from  accumulated  other 
reclassified  $17  million  of 
comprehensive income into earnings as it was determined that the 
original  forecasted  transaction  was  no 
longer  probable  of 
occurring  by  the  end  of  the  originally  specified  time  period  or 
within the additional period of time as defined by U.S. GAAP. 

         2010 
$2 
60 
6 

     2009 
75
49
(1)

    2008 
100
3
1

component  of  mortgage  banking  net 
Consolidated Statements of Income. 

revenue 

in 

the 

The  Bancorp  previously  entered  into  foreign  exchange 
derivative  contracts  to  economically  hedge  certain  foreign 
denominated  loans.  Derivative  instruments  that  the  Bancorp 
may  use  to  economically  hedge  these  foreign  denominated 
loans  include  foreign  exchange  swaps  and  forward  contracts. 
The Bancorp does not designate these instruments against the 
foreign  denominated  loans,  and  therefore,  does  not  obtain 
hedge  accounting  treatment.  Revaluation  gains  and  losses  on 
these foreign currency derivative contracts are recorded within 
other  noninterest  income  in  the  Consolidated  Statements  of 
Income,  as  are  revaluation  gains  and  losses  on  foreign 
denominated loans.  

Additionally,  the  Bancorp  may  enter  into  free-standing 
derivative  instruments  (options,  swaptions  and  interest  rate 
swaps) in order to minimize significant fluctuations in earnings 
and  cash  flows  caused  by  interest  rate  and  prepayment 
volatility. The gains and losses on these derivative contracts are 
recorded within other noninterest income in the Consolidated 
Statements of Income. 

In conjunction with the Processing Business Sale in 2009, 
the  Bancorp  received  warrants  and  issued  put  options,  which 
are accounted for as free-standing derivatives. Refer to Note 28 
for  further  discussion  of  significant  inputs  and  assumptions 
used in the valuation of these instruments. 

In conjunction with the sale of Visa, Inc. Class B shares in 
2009,  the  Bancorp  entered  into  a  total  return  swap  in  which 

Fifth Third Bancorp    95 

 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

the  Bancorp  will  make  or  receive  payments  based  on 
subsequent  changes  in  the  conversion  rate  of  the  Class  B 
shares into Class A shares. This total return swap is accounted 
for  as  a  free-standing  derivative.  See  Note  28  for  further 
discussion  of  significant  inputs  and  assumptions  used  in  the 
valuation of this instrument.  

The  Bancorp  enters  into  certain  derivatives  (forwards, 
futures and options) related to its foreign exchange business. 
These derivative contracts are not designated against specific 
assets  or  liabilities  or  to  forecasted  transactions.  Therefore, 

For the year ended December 31, ($ in millions) 
Interest rate contracts: 

these  instruments  do  not  qualify  for  hedge  accounting.  The 
Bancorp  economically  hedges  the  exposures  related  to  these 
derivative contracts by entering into offsetting contracts with 
approved, 
counterparties  with 
independent 
substantially similar terms. 

reputable, 

The  net  gains  (losses)  recorded  in  the  Consolidated 
Statements  of  Income  relating  to  free-standing  derivative 
instruments  used  for  risk  management  and  other  business 
purposes are summarized in the following table: 

Consolidated Statements of  
Income Caption 

2010 

2009 

2008 

Interest rate contracts related to MSR portfolio 
Forward contracts related to commercial mortgage loans held for sale 
Forward contracts related to residential mortgage loans held for sale 
Interest rate swaps related to long-term debt 

Mortgage banking net revenue 
Corporate banking revenue 
Mortgage banking net revenue 
Other noninterest income 

$109 
 - 
40 
2 

41 
 - 
55 
3 

Foreign exchange contracts: 

Foreign exchange contracts for trading purposes 

Other noninterest income 

- 

(10) 

Equity contracts: 

Warrants associated with Processing Business Sale 
Put options associated with Processing Business Sale 
Swap associated with sale of Visa, Inc. Class B shares 

Other noninterest income 
Other noninterest income 
Other noninterest income 

4 
1 
(19) 

13 
5 
(2) 

89 
(8) 
(17) 
1 

29 

- 
- 
- 

instruments 

Free-Standing  Derivative  Instruments  –  Customer 
Accommodation 
The  majority  of  the  free-standing  derivative  instruments  the 
Bancorp  enters  into  are  for  the  benefit  of  its  commercial 
customers.  These  derivative  contracts  are  not  designated  against 
specific assets or liabilities on the Bancorp’s Consolidated Balance 
Sheets or to forecasted transactions and, therefore, do not qualify 
include  foreign 
for  hedge  accounting.  These 
exchange  derivative  contracts  entered  into  for  the  benefit  of 
commercial  customers  involved  in  international  trade  to  hedge 
their  exposure  to  foreign  currency  fluctuations  and  commodity 
contracts  to  hedge  such  items  as  natural  gas  and  various  other 
derivative  contracts.  The  Bancorp  may  economically  hedge 
significant exposures related to these derivative contracts entered 
into  for  the  benefit  of  customers  by  entering  into  offsetting 
contracts  with  approved,  reputable,  independent  counterparties 
with  substantially  matching  terms.  The  Bancorp  hedges  its 
interest  rate  exposure  on  commercial  customer  transactions  by 
executing  offsetting  swap  agreements  with  primary  dealers. 
Revaluation  gains  and  losses  on  interest  rate,  foreign  exchange, 
commodity  and  other  commercial  customer  derivative  contracts 
are recorded as a component of corporate banking revenue in the 
Consolidated Statements of Income.  

The Bancorp enters into risk participation agreements, under 
which  the  Bancorp  assumes  credit  exposure  relating  to  certain 
underlying  interest  rate  derivative  contracts.  The  Bancorp  only 
enters  into  these  risk  participation  agreements  in  instances  in 
which  the  Bancorp  has  participated  in  the  loan  that  the 
underlying interest rate derivative contract was designed to hedge. 
The  Bancorp  will  make  payments  under  these  agreements  if  a 
customer defaults on its obligation to perform under the terms of 
the  underlying  interest  rate  derivative  contract.  As  of  December 

31,  2010  and  2009,  the  total  notional  amount  of  the  risk 
participation  agreements  was  $851  million  and  $810  million, 
respectively, and the fair value was a liability of $1 million and $2 
million,  respectively,  at  December  31,  2010  and  2009,  which  is 
included  in  interest  rate  contracts  for  customers.  The  Bancorp’s 
maximum  exposure  in  the  risk  participation  agreements  is 
contingent  on  the  fair  value  of  the  underlying  interest  rate 
derivative contracts in an asset position at the time of default. The 
Bancorp  monitors  the  credit  risk  associated  with  the  underlying 
customers in the risk participation agreements through the same 
risk grading system currently utilized for establishing loss reserves 
in its loan and lease portfolio. Under this risk rating system as of 
December 31, 2010, $744 million in notional amount of the risk 
participation  agreements  were  classified  pass;  $37  million  were 
classified  as  special  mention;  $69  million  were  classified  as 
substandard;  and  $1  million  were  classified  as  doubtful.  As  of 
December  31,  2010,  the  risk  participation  agreements  had  an 
average life of 1.9 years.  

The Bancorp previously offered its customers an equity-linked 
certificate  of  deposit  that  had  a  return  linked  to  equity  indices. 
Under  U.S.  GAAP,  a  certificate  of  deposit  that  pays  interest 
based on changes on an equity index is a hybrid instrument that 
requires separation into a host contract (the certificate of deposit) 
and an embedded derivative contract (written equity call option). 
The  Bancorp  entered  into  offsetting  derivative  contracts  to 
economically  hedge  the  exposure  taken  through  the  issuance  of 
the  embedded 
equity-linked  certificates  of  deposit.  Both 
derivative and the derivative contract entered into by the Bancorp 
are  recorded  as  free-standing  derivatives  and  recorded  at  fair 
value  with  offsetting  gains  and 
losses  recognized  within 
noninterest income in the Consolidated Statements of Income.  

96     Fifth Third Bancorp      

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

The net gains (losses) recorded in the Consolidated Statements of Income relating to free-standing derivative instruments used for customer 
accommodation are summarized in the following table:  

For the year ended December 31, ($ in millions) 
Interest rate contracts: 

Interest rate contracts for customers (contract revenue) 
Interest rate contracts for customers (credit losses) 
Interest rate contracts for customers (credit component of fair value 

adjustment) 

Interest rate lock commitments 

Commodity contracts: 

Commodity contracts for customers (contract revenue) 
Commodity contracts for customers (credit component of fair value 

adjustment) 

Foreign exchange contracts: 

Foreign exchange contracts for customers (contract revenue) 
Foreign exchange contracts for customers (credit component of fair 

value adjustment) 

Consolidated Statements of 
Income Caption 

2010 

2009 

2008 

Corporate banking revenue 
Other noninterest expense 

Other noninterest expense 
Mortgage banking net revenue 

Corporate banking revenue 

Other noninterest expense 

Corporate banking revenue 

Other noninterest expense 

$26 
(22) 

(1) 
187 

8 

- 

63 

(1) 

21 
(33) 

(7) 
129 

6 

2 

76 

2 

50 
(5) 

 (27) 
54 

7 

(3) 

106 

(7) 

15. OTHER ASSETS 
The following table provides the components of other assets included in the Consolidated Balance Sheets as of December 31: 

($ in millions) 
Derivative instruments 
Bank owned life insurance 
Partnership investments 
Accounts receivable and drafts-in-process 
OREO and other repossessed personal property 
Investment in FTPS Holding, LLC 
Accrued interest receivable 
Prepaid expenses 
Deferred tax asset 
Income tax receivable  
Other 
Total 

The Bancorp incorporates the utilization of derivative instruments 
as  part  of  its  overall  risk  management  strategy  to  reduce  certain 
risks  related  to  interest  rate,  prepayment  and  foreign  currency 
volatility.  The  Bancorp  also  holds  derivatives  instruments  for  the 
benefit  of  its  commercial  customers.  For  further  information  on 
derivative instruments, see Note 14. 

The Bancorp purchases life insurance policies on the lives of 
certain  directors,  officers  and  employees  and  is  the  owner  and 
beneficiary  of  the  policies.  The  Bancorp  invests  in  these  policies, 
known as BOLI, to provide an efficient form of funding for long-
term retirement and other employee benefits costs. Therefore, the 
Bancorp’s BOLI policies are intended to be long-term investments 
to provide funding for future payment of long-term liabilities. The 
Bancorp  records  these  BOLI  policies  within  other  assets  in  the 
Consolidated  Balance  Sheets  at  each  policy’s  respective  cash 
surrender  value,  with  changes  recognized  in  other  noninterest 
income in the Consolidated Statements of Income.   

Certain BOLI policies have a stable value agreement through 
either  a  large,  well-rated  bank  or  multi-national  insurance  carrier 
that provides limited cash surrender value protection from declines 
in the value of each policy’s underlying investments. During 2008 
and  2009,  the  value  of  the  investments  underlying  one  of  the 
Bancorp’s BOLI policies continued to decline due to disruptions in 
the  credit  markets,  widening  of  credit  spreads  between  U.S. 
treasuries/swaps versus municipal bonds and bank trust preferred 
securities,  and  illiquidity  in  the  asset-backed  securities  market. 
These  factors  caused  the  cash  surrender  value  to  decline  further 
beyond the protection provided by the stable value agreement. As a 
result  of  exceeding  the  cash  surrender  value  protection,  the 
Bancorp  recorded  charges  totaling  $10  million  and  $215  million 
during  2009  and  2008,  respectively,  to  reflect  declines  in  the 

2010
$2,074
1,715
1,367
1,023
532
522
413
133
13
1
607
$8,400

2009
1,733
1,763
1,179
892
312
521
417
282
26
98
328
7,551

policy’s  cash  surrender  value.  The  cash  surrender  value  of  this 
BOLI policy was $237 million at December 31, 2009.   

During  2009,  the  Bancorp  notified  the  related  insurance 
carrier of its intent to surrender this BOLI policy. Due to the fact 
the  Bancorp  had  not  yet  decided  the  manner  in  which  it  would 
surrender the policy, which may have impacted the cash surrender 
value  protection,  and  because  of  ongoing  developments 
in 
litigation  with  the  insurance  carrier,  the  Bancorp  recognized 
charges of $43 million in 2009 to fully reserve for the potential loss 
of  the  cash  surrender  value  protection  associated  with  the  policy. 
In addition, the Bancorp recognized tax benefits of $106 million in 
2009 related to losses recorded in prior periods on this policy that 
are now expected to be tax deductible. 

During  2010,  an  agreement  to  settle  the  claims  with  the 
insurance  carrier  was  reached  among  the  parties  to  the  litigation. 
As  a  result  of  this  settlement  and  the  corresponding  receipt  of 
settlement proceeds from the insurance carrier in the third quarter 
of  2010,  the  Bancorp  recorded  $152  million  in  other  noninterest 
income  and  $25  million  associated  with  legal  fees  related  to  the 
settlement 
the  Bancorp’s 
Consolidated Statements of Income.   

in  other  noninterest  expense 

in 

CDC,  a  partnership  investment  and  wholly  owned  subsidiary 
of  the  Bancorp,  was  created  to  invest  in  projects  to  create 
affordable  housing,  revitalize  business  and  residential  areas,  and 
preserve  historic  landmarks. The  Bancorp  has  determined  that 
these  entities  are  VIEs  and  the  Bancorp’s  investments  represent 
variable interests. See Note 12 for further information.  

On  June  30,  2009,  the  Bancorp  sold  an  approximate  51% 
interest  in  its  Processing  Business  to  Advent  International.  The 
resulting  new  company  was  named  FTPS  Holding,  LLC.  The 
Bancorp’s  remaining  approximate  49%  ownership  in  FTPS  is 
accounted for under the equity method of accounting.  

Fifth Third Bancorp    97 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

16. SHORT-TERM BORROWINGS 
Borrowings  with  original  maturities  of  one  year  or  less  are 
classified as short term, and include federal funds purchased and 
other short-term borrowings. Federal funds purchased are excess 
balances  in  reserve  accounts  held  at  Federal  Reserve  Banks  that 
the  Bancorp  purchased  from  other  member  banks  on  an 
overnight  basis.  Other  short-term  borrowings  include  securities 

($ in millions) 
As of December 31: 
  Federal funds purchased 
  Other short-term borrowings 
Average for the years ended December 31: 
  Federal funds purchased 
  Other short-term borrowings 
Maximum month-end balance for the years ended December 31: 
  Federal funds purchased 
  Other short-term borrowings 

sold  under  repurchase  agreements,  derivative  collateral,  FHLB 
advances  and  other  borrowings  with  original  maturities  of  one 
year or less.  
        A  summary  of  short-term  borrowings  and  weighted-average 
rates follows: 

2010 

2009 

Amount 

Rate 

Amount 

Rate 

$279
1,574

$291
1,635

$422
1,975

0.18% 
0.14 

0.17% 
0.21 

$182
1,415

$517
6,463

$1,160
11,076

0.11%
0.16 

0.20%
0.64 

98    Fifth Third Bancorp     

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
17. LONG-TERM DEBT 
The following table is a summary of the Bancorp’s long-term borrowings at December 31: 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

($ in millions) 
Parent Company 
Senior: 

Fixed-rate notes 
Subordinated: (b) 

Floating-rate notes  
Fixed-rate notes  
Fixed-rate notes 
Fixed-rate notes  

Junior subordinated: (a) 
Fixed-rate notes (c) 
Fixed-rate notes (c) 
Fixed-rate notes (c) 
Fixed-rate notes (c) 

Subsidiaries 
Senior: 

Floating-rate bank notes 
Fixed-rate bank notes 

Subordinated: (b) 

Fixed-rate bank notes  
Junior subordinated: (a) 

Floating-rate bank notes  
Floating-rate debentures  
Floating-rate debentures  

FHLB advances 
Notes associated with consolidated VIEs: 

Automobile loan securitizations: 

Fixed-rate notes 
Floating-rate notes 

Home equity securitization: 

Floating-rate notes 

Other 
Total 
(a)  Qualify as Tier I capital for regulatory capital purposes. See Note 29 for further information. 
(b)  Qualify as Tier II capital for regulatory capital purposes. 
(c)  Future periods of debt are floating. 

The  Bancorp  pays  down  long-term  debt  in  accordance  with 
contractual terms over maturity periods summarized in the above 
table.  Contractually  obligated  payments  for  long-term  debt  as  of 
December  31,  2010  are  due  over  the  following  periods:  $14 
million  in  2011;  $15  million  in  2012,  $1.9  billion  in  2013,  $30 
million in 2014, $1.0 billion in 2015 and $6.6 billion after 2015.  
     At December 31, 2010 the Bancorp had outstanding principal 
balances of $9.1 billion, discounts and premiums of negative $15 
million  and  additions  for  mark-to-market  adjustments  on  its 
hedged debt of $439 million. At December 31, 2009, the Bancorp 
had outstanding principal balances of $10.2 billion, discounts and 
premiums  of  negative  $15  million  and  additions  for  mark-to-
market  adjustments  on  its  hedged  debt  of  $272  million.  The 
Bancorp is in compliance with all debt covenants at December 31, 
2010. 

Under  recent  regulatory  developments,  certain  of  the 
Bancorp’s trust preferred securities are callable at par as of certain 
dates, or may become callable at par under certain circumstances.  

Parent Company Long-Term Borrowings 
In April 2008, the Bancorp issued $750 million of senior notes to 
third party investors. The senior notes bear a fixed rate of interest 
of  6.25%  per  annum.  The  Bancorp  entered  into  interest  rate 
swaps  to  convert  $675  million  to  floating  rate  and,  at  December 
31,  2010,  paid  a  rate  of  2.70%.  The  notes  are  unsecured,  senior 
obligations of the Bancorp. Payment of the full principal amount 
of the notes will be due upon maturity on May 1, 2013. The notes 
are not subject to redemption at the Bancorp's option at any time 
prior to maturity.   The  subordinated  floating-rate  notes  due  in 
2016 pay interest at three-month LIBOR plus 42 bp. The Bancorp 
has  entered  into  interest  rate  swaps  to  convert  its  subordinated 
fixed-rate notes due in 2017 and 2018 to floating-rate, which pay 

Maturity

Interest Rate 

2010

2009

2013

2016
2017
 2018
2038

2067
2067
2067
2068

2013

2015

6.25% 

0.72% 
5.45% 
4.50% 
8.25% 

6.50% 
7.25% 
7.25% 
8.88% 

0.39% 

4.75% 

2032 - 2033
2033 - 2034
2035
2011 - 2040

2013
2013 - 2015

2023
2011 - 2039

3.40% - 4.15% 
3.09% - 3.20% 
1.72% - 1.99% 
0% - 8.34% 

4.81% 
0.76% - 2.26% 

0.51% 
Varies 

$797

250
613
584
1,034

750
613
907
400

499
-

561

51
67
62
1,561

99
460

133
117
$9,558

785

250
572
533
1,024

750
606
886
389

500
804

544

52
67
62
2,564

-
-

-
119
10,507

interest at three-month LIBOR plus 42 bp and 25 bp, respectively, 
at  December  31,  2010.  The  rates  paid  on  the  swaps  hedging  the 
subordinated floating-rate notes due in 2017 and 2018 were 0.72% 
and 0.55%, respectively, at December 31, 2010. Of the $1.0 billion 
in 8.25% subordinated fixed rate notes due in 2038, $705 million 
were subsequently hedged to floating and paid a rate of 3.35% at 
December 31, 2010.  

The 6.50% junior subordinated notes due in 2067 pay a fixed 
rate of 6.50% until 2017, then convert to a floating rate at three-
month LIBOR plus 137 bp until 2047. Thereafter, the notes pay a 
floating  rate  at  one-month  LIBOR  plus  237  bp.  Junior 
subordinated  notes  due  in  2067,  with  a  carrying  amount  of  $613 
million  and  an  outstanding  principal  balance  of  $575  million  at 
December  31,  2010,  pay  a  fixed  rate  of  7.25%  until  2057,  then 
convert to a floating rate at three-month LIBOR plus 257 bp. The 
Bancorp entered into interest rate swaps to convert $500 million 
of the fixed-rate debt into a floating rate. At December 31, 2010, 
the weighted-average rate paid on these swaps was 1.01%. Junior 
subordinated  notes  due  in  2067,  with  a  carrying  amount  of  $907 
million  and  an  outstanding  principal  balance  of  $863  million  at 
December  31,  2010,  pay  a  fixed  rate  of  7.25%  until  2057,  then 
convert  to  a  floating  rate  at  three-month  LIBOR  plus  303  bp 
thereafter.  The  Bancorp  entered  into  interest  rate  swaps  to 
convert $700 million of the fixed-rate debt into a floating rate. At 
December 31, 2010, the weighted-average rate paid on the swaps 
was  1.44%.  The  obligations  were  issued  to  Fifth  Third  Capital 
Trusts  IV,  V  and  VI,  respectively.  The  Bancorp  has  fully  and 
unconditionally  guaranteed  all  obligations  under 
trust 
preferred securities issued by Fifth Third Capital Trusts IV, V and 
VI.  In  addition,  the  Bancorp  entered  into  replacement  capital 
covenants  for  the  benefit  of  holders  of  long-term  debt  senior  to 
the  junior  subordinated  notes  that  limits,  subject  to  certain 

the 

Fifth Third Bancorp    99 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

and 2033 were assumed by a subsidiary of the Bancorp as part of 
the  acquisition  of  RG  Crown  in  November  2008.  Two  of  the 
notes  due  in  2032  and  2033  pay  floating  rates  at  three-month 
LIBOR  plus  325  and  310  bp,  respectively.  A  third  note,  due  in 
2032, pays a floating rate at six-month LIBOR plus 370 bp.  

The  three-month  LIBOR  plus  290  bp  and  the  three-month 
LIBOR  plus  279  bp  junior  subordinated  debentures  due  in  2033 
and  2034,  respectively,  were  assumed  by  a  subsidiary  of  the 
Bancorp in connection with the acquisition of First National Bank 
in  2005.  The  obligations  were  issued  to  FNB  Statutory  Trusts  I 
and II, respectively. 

The junior subordinated floating-rate bank notes due in 2035 
were  assumed  by  a  subsidiary  of  the  Bancorp  as  part  of  the 
acquisition  of  First  Charter  in  May  2008.  The  obligations  were 
issued  to  First  Charter  Capital  Trust  I  and  II,  respectively.  The 
notes of First Charter Capital Trust I and II pay floating at three-
month LIBOR plus 169 bp and 142 bp, respectively. The Bancorp 
has fully and unconditionally guaranteed all obligations under the 
acquired  trust  preferred  securities  issued  by  First  Charter  Capital 
Trust I and II. 

At  December  31,  2010,  FHLB  advances  have  rates  ranging 
from 0% to 8.34%, with interest payable monthly. The advances 
are  secured  by  certain  residential  mortgage  loans  and  securities 
totaling  $12.7  billion.  At  December  31,  2010,  $500  million  of 
FHLB  advances  are  floating-rate.  The  Bancorp  entered  into  an 
interest rate swap with a notional value of $500 million to convert 
the floating-rate advances to a fixed rate of 2.63%. In November 
2010,  the  Bancorp  repaid  a  floating-rate  advance  of  $1.0  billion 
due  in  2012  and  terminated  the  interest  rate  cap  associated  with 
this  advance.  The  Bancorp 
this 
extinguishment of debt of $1 million. The $1.6 billion in advances 
mature  as  follows:  $2  million  in  2011,  $500  million  in  2013,  $3 
million in 2014, $5 million in 2015 and $1.1 billion thereafter. 

recognized  a  gain  on 

As  previously  discussed  in  Note  12,  the  Bancorp  was 
determined to be the primary beneficiary of VIEs associated with 
certain  automobile  loan  and  home  equity  securitizations  and, 
effective  January  1,  2010,  these  VIEs  have  been  consolidated  in 
the  Bancorp’s  Consolidated  Financial  Statements.  As  of 
December  31,  2010,  the  outstanding  long-term  debt  associated 
with  the  automobile 
loan  securitizations  and  home  equity 
securitization  was  $559  million  and  $133  million,  respectively. 
Third-party  holders  of  this  debt  do  not  have  recourse  to  the 
general assets of the Bancorp.  

the  Bancorp’s  ability 

junior 
restrictions, 
subordinated  notes  prior 
their  scheduled  maturity.  In 
November  2010,  the  Bancorp  amended  the  debt  covenants  to 
remove  a  requirement  to  issue  replacement  capital  securities  at 
least 180 days prior to calling the trust preferred securities. 

redeem 

the 

to 

to 

The  8.88%  junior  subordinated  notes  due  in  2068,  with  a 
current  carrying  value  and  outstanding  principal  balance  of  $400 
million  at  December  31,  2010,  pay  a  fixed  rate  until  2058,  then 
convert to floating rate at three month LIBOR plus 500 bp. The 
Bancorp entered into an interest rate swap to convert $275 million 
of the fixed rate debt into a floating rate. At December 31, 2010, 
the rate paid on the swap was 3.54%. The obligations were issued 
by Fifth Third Capital Trust VII. The Bancorp’s obligations under 
the  transaction  documents,  taken  together,  have  the  effect  of 
providing a full and unconditional guarantee by the Bancorp, on a 
subordinated  basis,  of  the  payment  obligations  under  the  trust 
preferred  securities.  The  junior  subordinated  notes  may  be 
redeemed at the option of the Bancorp on or after May 15, 2013, 
or in certain other limited circumstances, at a redemption price of 
100%  of  the  principal  amount  plus  accrued  but  unpaid  interest. 
All  redemptions  are  subject  to  certain  conditions  and  generally 
require approval by the FRB.  

On  January  25,  2011,  the  Bancorp  issued  $1.0  billion  of 
senior notes to third party investors. The senior notes bear a fixed 
rate  of  interest  of  3.625%  per  annum.  The  notes  are  unsecured, 
senior  obligations  of  the  Bancorp.  Payment  of  the  full  principal 
amount  of  the  notes  will  be  due  upon  maturity  on  January  25, 
2016.  The  notes  will  not  be  subject  to  the  redemption  at  the 
Bancorp’s  option  at  any  time  prior  to  maturity.  See  Note  32  for 
further information. 

Subsidiary Long-Term Borrowings 
Medium-term  senior  notes  and  subordinated  bank  notes  with 
maturities ranging from one year to 30 years can be issued by the 
Bancorp’s subsidiary bank, of which $1.0 billion was outstanding 
at  December  31,  2010  with  $19.0  billion  available  for  future 
issuance.  The  senior  floating-rate  bank  notes  due  in  2013  pay  a 
floating  rate  at  three-month  LIBOR  plus  11  bp.  For  the 
subordinated  fixed-rate  bank  notes  due  in  2015,  the  Bancorp 
entered into interest rate swaps to convert the fixed-rate debt into 
floating  rate.  At  December  31,  2010,  the  weighted-average  rate 
paid on the swaps was 0.39%. 

The  senior  fixed-rate  bank  notes  matured  and  were  paid  in 

February of 2010.  

The junior subordinated floating-rate bank notes due in 2032 

100    Fifth Third Bancorp     

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

18.  COMMITMENTS, CONTINGENT LIABILITIES AND GUARANTEES  
The  Bancorp,  in  the  normal  course  of  business,  enters  into 
financial 
instruments  and  various  agreements  to  meet  the 
financing  needs  of  its  customers.  The  Bancorp  also  enters  into 
certain transactions and agreements to manage its interest rate and 
prepayment  risks,  provide  funding,  equipment  and  locations  for 
its  operations  and  invest  in  its  communities.  These  instruments 
and  agreements  involve,  to  varying  degrees,  elements  of  credit 
risk,  counterparty  risk  and  market  risk  in  excess  of  the  amounts 
recognized  in  the  Bancorp’s  Consolidated  Balance  Sheets.  The 
creditworthiness  of  counterparties  for  all 
instruments  and 
agreements is evaluated on a case-by-case basis in accordance with 
the  Bancorp’s  credit  policies.  The  Bancorp’s 
significant 
commitments,  contingent  liabilities  and  guarantees  in  excess  of 
the  amounts  recognized  in  the  Consolidated  Balance  Sheets  are 
discussed in further detail as follows: 

Commitments  
The Bancorp has certain commitments to make future payments 
under  contracts.  The  following  table  reflects  a  summary  of 
significant commitments as of December 31: 

($ in millions) 
Commitments to extend credit 
Forward contracts to sell mortgage loans 
Letters of credit  
Noncancelable lease obligations 
Capital commitments for private equity 

investments 

Purchase obligations 
Capital expenditures 
Capital lease obligations 

   2010 
$43,677 
6,389 
5,516 
869 

   2009 
42,591 
3,633 
6,657 
906 

193 
64 
48 
32 

90 
25 
27 
44 

Commitments to extend credit 
Commitments  to  extend  credit  are  agreements  to  lend,  typically 
having  fixed  expiration  dates  or  other  termination  clauses  that 
may require payment of a fee. Since many of the commitments to 
extend  credit  may  expire  without  being  drawn  upon,  the  total 
commitment  amounts  do  not  necessarily  represent  future  cash 
flow  requirements.  The  Bancorp  is  exposed  to  credit  risk  in  the 
event of nonperformance by the counterparty for the amount of 
the  contract.  Fixed-rate  commitments  are  also  subject  to  market 
risk resulting from fluctuations in interest rates and the Bancorp’s 
exposure 
those 
commitments.  As  of  December  31,  2010  and  2009,  the  Bancorp 
had  a  reserve  for  unfunded  commitments  totaling  $227  million 
and  $294  million,  respectively,  included  in  other  liabilities  in  the 
Consolidated Balance Sheets. 

replacement  value  of 

limited 

the 

to 

is 

Forward contracts to sell mortgage loans 
The Bancorp enters into forward contracts to economically hedge 
the change in fair value of certain residential mortgage loans held 
for sale due to changes in interest rates. The outstanding notional 
amounts  of  these  forward  contracts  were  $6.4  billion  and  $3.6 
billion as of December 31, 2010 and 2009, respectively. 

Letters of credit 
Standby  and  commercial 
letters  of  credit  are  conditional 
commitments issued to guarantee the performance of a customer 
to a third party and as of December 31, 2010, are summarized by 
expiration in the following table: 

($ in millions) 
Less than 1 year (a) 
1-5 years (a) 
Over 5 years 
Total 
(a)  Includes $67 of less than 1 year and $1 of 1-5 years issued on behalf of commercial 

$2,367
2,933
216
$5,516

customers to facilitate trade payments in U.S. dollars and foreign currencies. 

Standby  letters  of  credit  accounted  for  99%  of  total  letters  of 
credit  at  December  31,  2010  and  2009  and  are  considered 
guarantees  in  accordance  with  U.S.  GAAP.  Approximately  54% 
and 58% of the total standby letters of credit were secured as of 
December  31,  2010  and  2009,  respectively.  In  the  event  of 
nonperformance by the customers, the Bancorp has rights to the 
underlying  collateral,  which  can  include  commercial  real  estate, 
physical  plant  and  property,  inventory,  receivables,  cash  and 
marketable  securities.  At  December  31,  2010  and  2009,  the 
reserve  related  to  these  standby  letters  of  credit  was  $10  million 
and $6 million, respectively. The Bancorp monitors the credit risk 
associated with letters of credit using the same risk rating system 
utilized  for  establishing  loss  reserves  within  its  loan  and  lease 
portfolio.  Risk  ratings  as  of  December  31,  2010  under  this  risk 
rating system are summarized in the following table: 

($ in millions) 
Pass 
Special mention 
Substandard 
Doubtful 
Loss 
Total 

$4,944
193
360
17
2
$5,516

At  December  31,  2010  and  2009,  the  Bancorp  had  outstanding 
letters  of  credit  that  were  supporting  certain  securities  issued  as 
VRDNs.  The  Bancorp  facilitates  financing  for  its  commercial 
customers,  which  consist  of  companies  and  municipalities,  by 
marketing  the  VRDNs  to  investors.  The  VRDNs  pay  interest  to 
holders  at  a  rate  of  interest  that  fluctuates  based  upon  market 
demand.  The  VRDNs  generally  have  long-term  maturity  dates, 
but can be tendered by the holder for purchase at par value upon 
proper  advance  notice.  When  the  VRDNs  are  tendered,  a 
remarketing agent generally finds another investor to purchase the 
VRDNs  to  keep  the  securities  outstanding  in  the  market.  As  of 
December 31, 2010 and 2009, FTS acted as the remarketing agent 
to issuers on $3.4 billion of VRDNs. As remarketing agent, FTS is 
responsible  for  finding  purchasers  for  VRDNs  that  are  put  by 
investors.  The  Bancorp  issues  letters  of  credit,  as  a  credit 
enhancement,  to  the  VRDNs  remarketed  by  FTS,  in  addition  to 
$563  million  and  $936  million  in  VRDNs  remarketed  by  third 
parties at December 31, 2010 and 2009, respectively. These letters 
of credit are included in the total letters of credit balance provided 
in the previous table. At December 31, 2010 and 2009, FTS held 
$1  million  and  $47  million,  respectively,  of  these  VRDNs  in  its 
portfolio  and  classified  them  as  trading  securities.  At  December 
31,  2010  and  2009  the  Bancorp  held  $105  million  and  $188 
million, respectively, of VRDNs which  were purchased from the 
market,  through  FTS  and  held  in  its  trading  securities  portfolio. 
For  the  VRDNs  remarketed  by  third  parties,  in  some  cases,  the 
remarketing  agent  has  failed  to  remarket  the  securities  and  has 
instructed the indenture trustee to draw upon $11 million and $45 
million of letters of credit issued by the Bancorp at December 31, 
2010 and 2009, respectively. The Bancorp recorded these draws as 
commercial loans in its Consolidated Balance Sheets. 

Fifth Third Bancorp    101 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

lease 

agreements.  The  minimum 

Noncancelable lease obligations and other commitments 
The  Bancorp’s  subsidiaries  have  entered  into  a  number  of 
noncancelable 
rental 
commitments under noncancelable lease agreements are shown in 
its 
the  summary  of  commitments  table.  The  Bancorp  or 
subsidiaries have also entered into a limited number of agreements 
for  work  related  to  banking  center  construction  and  to  purchase 
goods or services. 

Contingent Liabilities 

to 

the  Bancorp's 

Private mortgage reinsurance 
 For certain mortgage loans originated by the Bancorp, borrowers 
may  be  required  to  obtain  PMI  provided  by  third-party  insurers. 
In  some  instances,  these  insurers  cede  a  portion  of  the  PMI 
premiums to the Bancorp, and the Bancorp provides reinsurance 
coverage within a specified range of the total PMI coverage. The 
Bancorp’s reinsurance coverage typically ranges from 5% to 10% 
of the total PMI coverage. The Bancorp’s maximum exposure in 
the  event  of  nonperformance  by  the  underlying  borrowers  is 
equivalent 
total  outstanding  reinsurance 
coverage, which was $122 million and $182 million at December 
31,  2010  and  2009,  respectively.  As  of  December  31,  2010  and 
2009,  the  Bancorp  maintained  a  reserve  of  $42  million  and  $44 
million,  respectively,  related  to  exposures  within  the  reinsurance 
portfolio.  During  the  second  quarter  of  2009,  the  Bancorp 
suspended  the  practice  of  providing  reinsurance  of  private 
mortgage  insurance  for  newly  originated  mortgage  loans.  In  the 
third quarter of 2010, the Bancorp allowed one of its third-party 
insurers to terminate its reinsurance agreement with the Bancorp, 
resulting  in  the  Bancorp  releasing  collateral  to  the  insurer  in  the 
form  of  investment  securities  and  other  assets  with  a  carrying 
value  of  $19  million,  and  the  insurer  assuming  the  Bancorp’s 
obligations  under  the  reinsurance  agreement,  resulting  in  a 
decrease  to  the  Bancorp’s  reserve  liability  of  $20  million  and 
decrease in the Bancorp’s maximum exposure of $53 million. 

Legal claims 
There  are  legal  claims  pending  against  the  Bancorp  and  its 
subsidiaries that have arisen in the normal course of business. See 
Note 19 for additional information regarding these proceedings. 

Guarantees 
The Bancorp has performance obligations upon the occurrence of 
certain  events  under  financial  guarantees  provided  in  certain 
contractual arrangements as discussed in the following sections.  

Residential mortgage loans sold with credit recourse 
The Bancorp previously sold certain residential mortgage loans in 
the  secondary  market  with  credit  recourse.  In  the  event  of  any 
customer  default,  pursuant  to  the  credit  recourse  provided,  the 
Bancorp  is  required  to  reimburse  the  third  party.  The  maximum 
amount  of  credit  risk  in  the  event  of  nonperformance  by  the 
underlying  borrowers  is  equivalent  to  the  total  outstanding 
balance. In the event of nonperformance, the Bancorp has rights 
to  the  underlying  collateral  value  securing  the 
loan.  The 
outstanding balances on these loans sold with credit recourse were 
$916 million at December 31, 2010 and $1.1 billion at December 
31, 2009 and the delinquency rates were approximately 8.7% and 
8.1%, respectively. At December 31, 2010 and 2009, the Bancorp 
maintained  an  estimated  credit  loss  reserve  on  these  loans  sold 
with credit recourse of  $16 million and $21 million, respectively, 
recorded in other liabilities in the Consolidated Balance Sheets. To 
determine  the  credit  loss  reserve,  the  Bancorp  used  an  approach 
that  is  consistent  with  its  overall  approach  in  estimating  credit 
losses for residential mortgage loans held in its loan portfolio.  

102    Fifth Third Bancorp       

Residential mortgage loans sold with representation and warranty provisions 
Conforming  residential  mortgage  loans  sold  to  unrelated  third 
parties  are  generally  sold  with  representation  and  warranty 
provisions.  A  contractual  liability  arises  only  in  the  event  of  a 
breach  of  these  representations  and  warranties  and,  in  general, 
only  when  a  loss  results  from  the  breach.  The  Bancorp  may  be 
required  to  repurchase  any  previously  sold  loan  or  indemnify 
(make whole) the investor or insurer for which the representation 
or warranty of the Bancorp proves to be inaccurate, incomplete or 
misleading. 

The  Bancorp  establishes  a  residential  mortgage  repurchase 
reserve  related  to  various  representations  and  warranties  that 
reflect  management’s  estimate  of  losses  based  on  a  combination 
of  factors.  Such  factors  incorporate  historical  investor  audit  and 
repurchase demand rates, appeals success rates and historical loss 
severity.  At  the  time  of  a  loan  sale,  the  Bancorp  records  a 
representation and warranty reserve at the estimated fair value of 
the  Bancorp’s  guarantee  and  continually  updates  the  reserve 
during  the  life  of  the  loan  as  losses  in  excess  of  the  reserve 
become probable and reasonably estimable. The provision for the 
estimated fair value of the representation and warranty guarantee 
arising from the loan sale is recorded as an adjustment to the gain 
on sale, which is included in other noninterest income at the time 
of  sale.  Updates  to  the  reserve  are  recorded  in  other  noninterest 
expense.  The  majority  of  repurchase  demands  occur  within  the 
first 36 months following origination. 

As of December 31, 2010 and 2009, the Bancorp maintained 
reserves  related  to  these  loans  sold  with  representation  and 
warranty  provisions  totaling  $85  million  and  $37  million, 
respectively.  The  following  table  summarizes  activity  in  the 
reserve  for  representation  and  warranty  provisions  for  the  years 
ended December 31: 

($ in millions) 
Balance, beginning of period 
   Net additions to the reserve 
   Losses charged against the reserve 
Balance, end of period 

2010
$37
115
(67)
$85

2009
12
65
(40)
37

floating-rate, 

recourse,  certain  primarily 

Liquidity support and credit enhancement agreement 
Through  2008,  the  Bancorp  had  transferred  at  par,  subject  to 
credit 
short-term 
investment  grade  commercial  loans  to  a  VIE,  which  prior  to 
January  1,  2010,  was  an  unconsolidated  special  purpose  entity 
wholly-owned  by  an  independent  third  party.  The  VIE  issued 
asset-backed commercial paper and used the proceeds to fund the 
acquisition of commercial loans transferred to it by the Bancorp. 
Generally, the loans transferred to the VIE provided a lower yield 
due  to  their  investment  grade  nature  and,  therefore,  transferring 
these  loans  allowed  the  Bancorp  to  reduce  its  interest  rate 
exposure to these lower yielding loan assets while maintaining the 
customer relationships. The outstanding balance of these loans at 
December 31, 2009 was $771 million. At December 31, 2009, the 
Bancorp’s loss reserve related to the credit enhancement provided 
to the VIE was $45 million and was recorded in other liabilities in 
the  Consolidated  Balance  Sheets.  To  determine  the  credit  loss 
reserve, the Bancorp used an approach that was consistent with its 
overall approach in estimating credit losses for various categories 
of commercial loans held in its loan portfolio.  

In the event the VIE was unable to issue commercial paper, 
the Bancorp agreed to provide liquidity support in the form of a 
line  of  credit  and  the  repurchase  of  assets  from  the  VIE.  As  of 
December  31,  2009,  the  liquidity  asset  purchase  agreement  was 
$1.4  billion.  In  addition,  due  to  dislocation  in  the  short-term 
funding  market  which  caused  the  VIE  difficulty  in  obtaining 
sufficient funding through the issuance of commercial paper, the 
Bancorp  purchased  commercial  paper  from  the  VIE  throughout 
2008 and 2009. As of December 31, 2009, the Bancorp held $805 

 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

million of commercial paper issued by the VIE, representing 87% 
of  the  VIE’s  total  commercial  paper  then  outstanding.  Effective 
January  1,  2010  with  the  adoption  of  amended  accounting 
guidance  regarding  the  consolidation  of  VIEs,  the  Bancorp  was 
required  to  consolidate  the  assets  and  liabilities  of  this  VIE.  See 
Note  1  for  further  information  on  the  amended  accounting 
guidance. 

Margin accounts 
FTS, a subsidiary of the Bancorp, guarantees the collection of all 
margin  account  balances  held  by  its  brokerage  clearing  agent  for 
the benefit of its customers. FTS is responsible for payment to its 
brokerage  clearing  agent  for  any  loss,  liability,  damage,  cost  or 
expense  incurred  as  a  result  of  customers  failing  to  comply  with 
margin  or  margin  maintenance  calls  on  all  margin  accounts.  The 
margin account balance held by the brokerage clearing agent was 
$10  million  and  $8  million  at  December  31,  2010  and  2009, 
respectively. In the event of any customer default, FTS has rights 
to  the  underlying  collateral  provided.  Given  the  existence  of  the 
underlying  collateral  provided  and  negligible  historical  credit 
losses, the Bancorp does not maintain a loss reserve related to the 
margin accounts. 

Long-term borrowing obligations 
The  Bancorp  had  fully  and  unconditionally  guaranteed  certain 
long-term  borrowing  obligations  issued  by  wholly-owned  issuing 
trust entities with a carrying value of $2.9 billion and $2.8 billion 
as of December 31, 2010 and 2009, respectively. See Note 17 for 
further information on these long-term borrowing obligations. 

Visa litigation 
The  Bancorp,  as  a  member  bank  of  Visa  prior  to  Visa’s 
reorganization and initial public offerings of its Class A common 
shares in 2008, had certain indemnification obligations pursuant to 
Visa’s certificate of incorporation and by-laws and in accordance 
with their membership agreements. In accordance with Visa’s by-
laws  prior  to  the  IPO,  the  Bancorp  could  have  been  required  to 
indemnify  Visa  for  the  Bancorp’s  proportional  share  of  losses 
based  on  the  pre-IPO  membership  interests.  As  part  of  its 
reorganization and IPO, the Bancorp’s indemnification obligation 
was  modified  to  include  only  certain  known  litigation  (the 
“Covered  Litigation”)  as  of  the  date  of  the  restructuring.  This 
modification  triggered  a  requirement  to  recognize  a  $3  million 
liability  for  the  year  ended  December  31,  2007  equal  to  the  fair 
value of the indemnification obligation. Additionally during 2007, 
the  Bancorp  recorded  $169  million  for  its  share  of  litigation 
formally  settled  by  Visa  and  for  probable  future  litigation 
settlements.  In  conjunction  with  the  IPO,  the  Bancorp  received 
10.1  million  of  Visa’s  Class  B  shares  based  on  the  Bancorp’s 
membership  percentage  in  Visa  prior  to  the  IPO.  The  Class  B 
shares are not transferable (other than to another member bank) 
until  the  later  of  the  third  anniversary  of  the  IPO  closing  or  the 
date  which  the  Covered  Litigation  has  been  resolved;  therefore, 
the  Bancorp’s  Class  B  shares  were  classified  in  other  assets  and 
accounted  for  at  their  carryover  basis  of  $0.  Visa  deposited  $3 
billion  of  the  proceeds  from  the  IPO  into  a  litigation  escrow 
account, established for the purpose of funding judgments in, or 
settlements  of,  the  Covered  Litigation.  If  Visa’s 
litigation 
committee determines that the escrow account is insufficient, then 
Visa will issue additional Class A shares and deposit the proceeds 
from  the  sale  of  the  shares  into  the  litigation  escrow  account. 
When Visa funds the litigation escrow account, the Class B shares 
are  subject  to  dilution  through  an  adjustment  in  the  conversion 
rate  of  Class  B  shares  into  Class  A  shares.  During  2008,  the 
Bancorp recorded additional reserves of $71 million for probable 
future settlements related to the Covered Litigation and recorded 
its proportional share of $169 million of the Visa escrow account 
net against the Bancorp’s litigation reserve.  

During 2009, Visa announced it had deposited an additional 
$700 million into the litigation escrow account. As a result of this 
funding,  the  Bancorp  recorded  its  proportional  share  of  $29 
million  of  these  additional  funds  as  a  reduction  to  its  net  Visa 
litigation  reserve  liability  and  a  reduction  to  noninterest  expense. 
Later  in  2009,  the  Bancorp  completed  the  sale  of  its  Visa,  Inc. 
Class  B  shares  for  proceeds  of  $300  million.  As  part  of  this 
transaction the Bancorp entered into a total return swap in which 
the Bancorp will make or receive payments based on subsequent 
changes in the conversion rate of the Class B shares into Class A 
shares. The swap terminates on the later of the third anniversary 
of  Visa’s  IPO  or  the  date  on  which  the  Covered  Litigation  is 
finally  settled.  The  Bancorp  calculates  the  fair  value  of  the  swap 
based  on  its  estimate  of  the  probability  and  timing  of  certain 
the  resulting 
Covered  Litigation  settlement  scenarios  and 
payments related to the swap. The counterparty to the swap as a 
result of its ownership of the Class B shares will be impacted by 
dilutive adjustments to the conversion rate of the Class B shares 
into  Class  A  shares  caused  by  any  Covered  Litigation  losses  in 
excess of the litigation escrow account. If actual judgments in, or 
settlements of, the Covered Litigation significantly exceed current 
expectations,  then  additional  funding  by  Visa  of  the  litigation 
escrow  account  and  the  resulting  dilution  of  the  Class  B  shares 
could result in a scenario where the Bancorp’s ultimate exposure 
associated  with  the  Covered  Litigation  (the  “Visa  Litigation 
Exposure”) exceeds the value of the Class B shares owned by the 
swap  counterparty  (the  “Class  B  Value”).  In  the  event  the 
Bancorp  concludes  that  it  is  probable  that  the  Visa  Litigation 
Exposure exceeds the Class B Value, the Bancorp would record a 
litigation  reserve  liability  and  a  corresponding  amount  of  other 
noninterest  expense  for  the  amount  of  the  excess.  Any  such 
litigation reserve liability would be separate and distinct from the 
fair value derivative liability associated with the total return swap. 

As  of  the  date  of  the  Bancorp’s  sale  of  Visa  Class  B  shares 
and through December 31, 2010, the Bancorp has concluded that 
it is not probable that the Visa Covered Litigation Exposure will 
exceed the Class B Value. Based on this determination, upon the 
sale of Class B shares, the Bancorp reversed its net Visa litigation 
reserve  liability  and  recognized  a  free-standing  derivative  liability 
associated  with  the  total  return  swap  with  an  initial  fair  value  of 
$55  million.  The  sale  of  the  Class  B  shares,  recognition  of  the 
derivative liability and reversal of the net litigation reserve liability 
resulted  in  a  pre-tax  benefit  of  $288  million  ($187  million  after-
tax) recognized by the Bancorp for the year ended December 31, 
2009.  In  the  second  quarter  of  2010,  Visa  funded  an  additional 
$500  million  into  the  escrow  account  which  resulted  in  further 
dilution  in  the  conversion  of  Class  B  shares  into  Class  A  shares 
and  required  the  Bancorp  to  make  a  $20  million  cash  payment 
(which  reduced  the  swap  liability)  to  the  swap  counterparty  in 
accordance  with  the  terms  of  the  swap  contract.  In  the  fourth 
quarter  of  2010,  Visa  funded  an  additional  $800  million  into  the 
litigation escrow account which resulted in further dilution in the 
conversion of Class B shares into Class A shares and required the 
Bancorp to make a $35 million cash payment (which reduced the 
swap  liability)  to  the  swap  counterparty  in  accordance  with  the 
terms of the swap contract. The fair value of the swap liability was 
$18  million  and  $55  million  as  of  December  31,  2010  and  2009, 
respectively. 

Fifth Third Bancorp    103 

 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

interchange 

19. LEGAL AND REGULATORY PROCEEDINGS 
During  April  2006,  the  Bancorp  was  added  as  a  defendant  in  a 
consolidated  antitrust  class  action  lawsuit  originally  filed  against 
Visa®, MasterCard® and several other major financial institutions 
in  the  United  States  District  Court  for  the  Eastern  District  of 
New  York.  The  plaintiffs,  merchants  operating  commercial 
businesses throughout the U.S. and trade associations, claim that 
the 
fees  charged  by  card-issuing  banks  are 
unreasonable  and  seek  injunctive  relief  and  unspecified  damages. 
In  addition  to  being  a  named  defendant,  the  Bancorp  is  also 
subject  to  a  possible  indemnification  obligation  of  Visa  as 
discussed  in  Note  18  and  has  also  entered  into  with  Visa, 
MasterCard  and  certain  other  named  defendants  judgement  and 
loss  sharing  agreements  that  attempt  to  allocate  financial 
responsibility to the parties thereto in the event certain settlements 
or  judgments  occur.  Accordingly,  prior  to  the  sale  of  Class  B 
shares during 2009, the Bancorp had recorded a litigation reserve 
of  $243  million  to  account  for  its  potential  exposure  in  this  and 
related  litigation.  Additionally,  the  Bancorp  had  also  recorded  its 
proportional  share  of  $199  million  of  the  Visa  escrow  account 
funded  with  proceeds  from  the  Visa  IPO  along  with  several 
subsequent fundings. Upon the Bancorp’s sale of Visa, Inc. Class 
B shares during 2009, and the recognition of the total return swap 
that  transfers  conversion  risk  of  the  Class  B  shares  back  to  the 
Bancorp, the Bancorp reversed the remaining net litigation reserve 
related to the Bancorp’s exposure through Visa. Additionally, the 
Bancorp  has  remaining  reserves  related  to  this  litigation  of  $30 
million  and  $22  million  as  of  December  31,  2010  and  2009, 
respectively.  Refer  to  Note  18  for  further  information  regarding 
the Bancorp’s net litigation reserve and ownership interest in Visa. 
This antitrust litigation is still in the pre-trial phase. 

In  September  2007,  Ronald  A.  Katz  Technology  Licensing, 
L.P. (Katz) filed a suit in the United States District Court for the 
Southern  District  of  Ohio  against  the  Bancorp  and  its  Ohio 
banking subsidiary. In the suit, Katz alleges that the Bancorp and 
its Ohio bank are infringing on Katz’s patents for interactive call 
processing  technology  by  offering  certain  automated  telephone 
banking  and  other  services.  This  lawsuit  is  one  of  many  related 
patent  infringement  suits  brought  by  Katz  in  various  courts 
against  numerous  other  defendants.  Katz  is  seeking  unspecified 
monetary damages and penalties as well as injunctive relief in the 
suit. Management believes there are substantial defenses to these 
claims and intends to defend them vigorously. The impact of the 
final disposition of this lawsuit cannot be assessed at this time.  

For  the  year  ended  December  31,  2008,  five  putative 
securities  class  action  complaints  were  filed  against  the  Bancorp 
and  its  Chief  Executive  Officer,  among  other  parties.  The  five 
cases  have  been  consolidated,  and  are  currently  pending  in  the 
United  States  District  Court  for  the  Southern  District  of  Ohio. 
The  lawsuits  allege  violations  of  federal  securities  laws  related  to 
disclosures made by the Bancorp in press releases and filings with 
the  SEC  regarding  its  quality  and  sufficiency  of  capital,  credit 
losses  and  related  matters,  and  seeking  unquantified  damages  on 
behalf  of  putative  classes  of  persons  who  either  purchased  the 
Bancorp’s securities, or acquired the Bancorp’s securities pursuant 
to  the  acquisition  of  First  Charter  Corporation.  These  cases 

20.  RELATED PARTY TRANSACTIONS 
The  Bancorp  maintains  written  policies  and  procedures  covering 
related  party  transactions  to  principal  shareholders,  directors  and 
executives  of  the  Bancorp.  These  procedures  cover  transactions 
such  as  employee-stock  purchase  loans,  personal  lines  of  credit, 
residential secured loans, overdrafts, letters of credit and increases 
in  indebtedness.  Such  transactions  are  subject  to  the  Bancorp’s 
normal underwriting and approval procedures. Prior to the closing 
of  a  loan  to  a  related  party,  Compliance  Risk  Management  must 

104    Fifth Third Bancorp       

remain in the discovery stages of litigation. The impact of the final 
disposition  of  these  lawsuits  cannot  be  assessed  at  this  time.    In 
addition to the foregoing, two cases were filed in the United States 
District  Court  for  the  Southern  District  of  Ohio  against  the 
Bancorp  and  certain  officers  alleging  violations  of  ERISA  based 
on  allegations  similar  to  those  set  forth  in  the  securities  class 
action cases filed during the same period of time. The two cases 
alleging violations of ERISA were dismissed by the trial court, and 
are  being  appealed  to  the  United  States  Sixth  Circuit  Court  of 
Appeals.   

On  September  16,  2010,  Edward  P.  Zemprelli  (Zemprelli) 
filed a lawsuit in the Hamilton County, Ohio Court of Common 
Pleas.  The  lawsuit  is  a  purported  derivative  action  brought  by  a 
shareholder  of  the  Bancorp  against  certain  of  the  Bancorp’s 
officers and directors, and which names the Bancorp as a nominal 
defendant.  In  the  lawsuit,  Zemprelli  brings  claims  for  breach  of 
fiduciary  duty,  waste  of  corporate  assets,  and  unjust  enrichment 
against the defendant officers and directors. The alleged basis for 
these claims is that the defendant officers and directors attempted 
to disguise from the public the truth about the credit quality of the 
Bancorp’s loan portfolio, its capital position, and its need to raise 
is  seeking 
capital.  Zemprelli,  on  behalf  of  the  Bancorp, 
unspecified money damages allegedly sustained by the Bancorp as 
a result of the defendants’ conduct, as well as injunctive relief. The 
case  is  in  the  early  stages  of  litigation.  The  impact  of  the  final 
disposition of this lawsuit cannot be assessed at this time. 

The Bancorp and its subsidiaries are not parties to any other 
material litigation. However, there are other litigation matters that 
arise  in  the  normal  course  of  business.  While  it  is  impossible  to 
ascertain the ultimate resolution or range of financial liability with 
respect  to  these  contingent  matters,  management  believes  any 
resulting  liability  from  these  other  actions  would  not  have  a 
material effect upon the Bancorp’s consolidated financial position, 
results of operations or cash flows.  

judgments,  settlements, 

investigations  and  proceedings 

in  material  adverse  consequences, 

The  Bancorp  and/or  its  affiliates  are  or  may  become 
involved  from  time  to  time  in  information-gathering  requests, 
reviews, 
(both  formal  and 
informal)  by  government  and  self-regulatory  agencies,  including 
the SEC, regarding their respective businesses. Such matters may 
result 
including  without 
fines,  penalties, 
limitation,  adverse 
injunctions or other actions, amendments and/or restatements of 
Fifth  Third’s  SEC  filings  and/or  financial  statements,  as 
applicable,  and/or  determinations  of  material  weaknesses  in  our 
disclosure controls and procedures. The SEC is investigating and 
has made several requests for information, including by subpoena, 
concerning  issues  which  Fifth  Third  understands  relate  to 
accounting  and  reporting  matters 
its 
commercial loans. This could lead to an enforcement proceeding 
by  the  SEC  which,  in  turn,  may  result  in  one  or  more  such 
material adverse consequences. 

involving  certain  of 

approve  and  determine  whether  the  transaction  requires  approval 
from  or  a  post  notification  be  sent  to  the  Bancorp’s  Board  of 
Directors.  At  December  31,  2010  and  2009,  certain  directors, 
executive  officers,  principal  holders  of  Bancorp  common  stock, 
associates  of  such  persons,  and  affiliated  companies  of  such 
persons  were  indebted,  including  undrawn  commitments  to  lend, 
to the Bancorp’s banking subsidiary.  

The following table summarizes the Bancorp’s activities with 

 
 
 
  
 
  
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

its principal shareholders, directors and executives at December 31: 

($ in millions) 
Commitments to lend, net of participations: 
Directors and their affiliated companies 
Executive officers 
Total 

2010 

2009 

$157 
3 
160 

143 
6 
149 

Outstanding balance on loans, net of 

participations and undrawn commitments 

74 

68 

The  commitments  to  lend  are  in  the  form  of  loans  and 
guarantees  for  various  business  and  personal  interests.  This 
indebtedness  was  incurred  in  the  ordinary  course  of  business  on 
substantially the same terms, including interest rates and collateral, 
as  those  prevailing  at  the  time  for  comparable  transactions  with 
unrelated  parties.  This  indebtedness  does  not  involve  more  than 
the normal risk of repayment or present other features unfavorable 
to the Bancorp.  

On  June  30,  2009,  the  Bancorp  completed  the  sale  of  a 
majority  interest  in  its  Processing  Businesses,  FTPS.  Advent 
International  acquired  an  approximate  51%  interest  in  FTPS  for 
cash  and  warrants.  The  Bancorp 
remaining 
approximate  49%  interest  in  FTPS  and,  as  part  of  the  sale,  FTPS 
assumed  loans  totaling  $1.25  billion  owed  to  the  Bancorp.  The 
Bancorp  recognized  $26  million  and  $15  million,  respectively,  in 
noninterest  income  as  part  of  its  equity  method  investment  in 
FTPS  for  the  years  ended  December  31,  2010  and  2009  and 
received  distributions  totaling  $25  million  and  $18  million, 
respectively, during 2010 and 2009. 

retained 

the 

The  Bancorp  and  FTPS  have  various  agreements  in  place 
covering services relating to the operations of FTPS. The services 
provided by the Bancorp to FTPS were required to support FTPS 
as  a  standalone  entity  during  the  deconversion  period.  These 
services involve transition support, including product development, 
risk management, legal, accounting and general business resources. 
FTPS  paid  the  Bancorp  $49  million  and  $76  million,  respectively, 
for  these  services  for  the  years  ended  December  31,  2010  and 
2009. Other services provided to FTPS by the Bancorp, which will 
include  treasury 
continue  beyond  the  deconversion  period, 
management, clearing, settlement, sponsorship, data center support 
and  office  space.  FTPS  paid  the  Bancorp  $34  million  and  $14 
million,  respectively,  for  these  services  for  the  years  ended 
December  31,  2010  and  2009.  In  addition  to  the  previously 
mentioned services, the Bancorp entered into an agreement under 
which FTPS will provide processing services to the Bancorp. The 
total amount of fees relating to the processing services provided to 
the  Bancorp  by  FTPS  totaled  $64  million  and  $33  million, 
respectively, for the years ended December 31, 2010 and 2009.  

During  the  fourth  quarter  of  2010,  FTPS  refinanced  its  debt 
into  a  larger  syndicated  loan  structure  that  included  the  Bancorp. 
As a result, loans to FTPS declined to $381 million as of December 
31,  2010  from  $1.24  billion  at  December  31,  2009.  The  Bancorp 
recognized  $4  million  in  syndication  fees  in  2010  associated  with 
the refinanced loan to FTPS. The amount of FTPS’ line of credit 
with the Bancorp was also reduced to $50 million as of December 
31,  2010  from  $125  million  as  of  December  31,  2009.  FTPS  did 
not draw upon its lines of credit during the years ended December 
31,  2010  or  2009.  Interest  income  relating  to  the  loans  was  $102 
million and $60 million, respectively, for the years ended December 
31, 2010 and 2009 and is included in interest and fees on loans and 
leases in the Consolidated Statements of Income.   

21. INCOME TAXES 
The Bancorp and its subsidiaries file a consolidated federal income tax return. The following is a summary of applicable income taxes included in 
the Consolidated Statements of Income for the years ended December 31: 

($ in millions) 
Current income tax (benefit) expense: 
  U.S. income taxes 
  State and local income taxes 
    Non-U.S. income taxes 
Total current tax  (benefit) expense 
Deferred income tax expense (benefit): 
  U.S. income taxes 
  State and local income taxes 
    Non-U.S. income taxes 
Total deferred tax expense (benefit) 
Applicable income tax expense (benefit)  

2010

2009

2008

($5)
       16 
      - 
11

165
        11 
- 
      176
$187

(157)
       6 
      (3) 
(154)

190
       (8) 
2
     184 
30

560
25
3
588

(1,090)
     (47) 
(2)
(1,139) 
(551)

The following is a reconciliation between the statutory U.S. income tax rate and the Bancorp’s effective tax rate for the years ended December 31: 

Statutory tax rate 
Increase (decrease) resulting from:  
  State taxes, net of federal benefit 
  Tax-exempt income 
  Credits 

Goodwill 

     Interest to taxing authority, net of tax 
     Other changes in unrecognized tax benefits 
     Unrealized stock-based compensation benefits 
  Other, net 
Effective tax rate 

2010
35.0%

2009
35.0

2008
(35.0)

1.8
(3.6)
(14.1)   

-
(0.8)
(1.8)
2.5
0.8 
19.8%

(.1)
(18.7)
(14.6)   
8.7
(7.6)
-
0.6
0.6 
3.9

(.5)
1.5
(3.6)   
11.9
5.1
-
-
(.1)
(20.7)

Tax-exempt  income  in  the  rate  reconciliation  table  includes 
interest  on  municipal  bonds,  interest  on  tax-exempt  lending, 
income/charges  on  life  insurance  policies  held  by  the  Bancorp, 
and  certain  gains  on  sales of  leases  that  are  exempt  from  federal 
taxation.  

During 2010, the Bancorp settled its outstanding dispute with 
the  IRS  relating  to  a  specific  capital  raising  transaction.  This 
favorable  settlement  reduced  income  tax  expense  (including 
interest)  by  $19  million.  During  2009,  the  Bancorp  settled  its 
outstanding  dispute  with  the  IRS  relating  to  certain  leveraged 

   Fifth Third Bancorp    105 

 
 
 
           
           
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

lease  transactions.  This  favorable  settlement  reduced  income 
tax  expense  (including  interest)  by  $6  million  and  $55  million 
for 2010 and 2009, respectively. The accrual of interest expense 
for  these  items  had  an  adverse  impact  on  income  tax  expense 
for 2008.  

During 2009, the Bancorp notified the carrier of one of the 
Bancorp’s  policies  of  its  intent  to  surrender  a  certain  BOLI 

policy  and  was  therefore  required  to  establish  a  deferred  tax 
asset  relating  to  the  difference  between  its  financial  reporting 
and tax basis of its investment. As a result, income tax expense 
for  2009  was  favorably  impacted  by  $106  million.  Income  tax 
expense was adversely impacted in 2008 by $78 million relating 
to the same BOLI policy. 

The following table provides a summary of the Bancorp’s unrecognized tax benefits as of December 31: 

($ in millions) 
Tax positions that would impact the effective tax rate, if recognized 
Tax positions where the ultimate deductibility is highly certain, but for which there is uncertainty about the timing of the deduction
Unrecognized tax benefits  

2010
$15 
1 
$16

2009
81 
1 
82

The following table provides a reconciliation of the beginning and ending amounts of the Bancorp’s unrecognized tax benefits: 

($ in millions) 
Unrecognized tax benefits at January 1  
Gross increases for tax positions taken during prior period 
Gross decreases for tax positions taken during prior period 
Gross increases for tax positions taken during current period 
Settlements with taxing authorities 
Lapse of applicable statute of limitations 
Unrecognized tax benefits at December 31 

The Bancorp’s unrecognized tax benefits as of December 31, 
2010 relate largely to U.S. state income tax exposures from taking 
tax  positions  where  the  Bancorp  believes  it  is  likely  that  upon 
examination  a  state  will  take  a  position  contrary  to  the  position 
taken by the Bancorp. 

Substantially all of the reduction of unrecognized tax benefits 
during 2010 related to the settlement of the Bancorp’s dispute with 
the  IRS  relating  to  the  specific  capital  raising  transaction 

2010 
$82 
4 
(23) 
2 
(48) 
(1) 
$16 

2009
959
16
(329)
1
(563)
(2)
82

2008
469 
496 
(8) 
4 
- 
(2) 
959

mentioned  previously.  Similarly,  substantially  all  of  the  reduction 
of unrecognized tax benefits during 2009 related to the settlement 
of certain leveraged lease transactions with the IRS.  

  The Bancorp believes it is unlikely that its unrecognized tax 
benefits  will  change  by  a  material  amount  during  the  next  12 
months. 

Deferred income taxes are comprised of the following items at December 31: 

($ in millions) 
Deferred tax assets: 
    Allowance for loan & lease losses 
    Impairment reserves 
    Deferred compensation 
    Reserve for unfunded commitments 
    State net operating losses  
    Other 
Total deferred tax assets 
Deferred tax liabilities: 
  Lease financing 

Investments in joint ventures and partnership interests 

  MSRs 

Other comprehensive income 
Bank premises and equipment 

    State deferred taxes 
    Other 
Total deferred tax liabilities 
Total net deferred tax (liability) asset  

2010

2009

$1,051
144
136
79
66
273
$1,749

$801
481
190
169
69
53
130
$1,893
 ($144)

1,312
145
147
103
81
224
2,012

898
481
191
130
88
60
138
1,986
26

Deferred tax assets are included as a component of other assets in 
the  Consolidated  Balance  Sheets.  Deferred  tax  liabilities  are 
included as a component of accrued taxes, interest and expenses in 
the Consolidated Balance Sheets.  

At  December  31,  2010  and  2009,  the  Bancorp  had  recorded 
deferred  tax  assets  of  $66  million  and  $81  million,  respectively, 
related to state  net operating loss carryforwards. The deferred tax 
assets  relating  to  state  net  operating  losses  are  presented  net  of 
specific  valuation  allowances,  primarily  resulting  from  leasing 
operations,  of  $25  million  and  $15  million  at  December  31,  2010 
and 2009, respectively. If these carry forwards are not utilized, they 
will  expire  in  varying  amounts  through  2030.  Additionally,  at 
December  31,  2010  and  2009,  the  Bancorp  had  federal  general 

    106    Fifth Third Bancorp          

business  tax  credit  carryforwards  of  $45  million  and  $42  million, 
respectively.  If  unused,  these  credit  carryforwards  will  expire  in 
2030.  

The Bancorp has determined that a valuation allowance is not 
needed  against  the  remaining  deferred  tax  assets  as  of  December 
31, 2010 or 2009. The Bancorp considered all of the positive and 
negative  evidence  available  to  determine  whether  it  is  more  likely 
than not that the deferred tax assets will ultimately be realized and, 
based  upon  that  evidence,  the  Bancorp  believes  it  is  more  likely 
than  not  that  the  deferred  tax  assets  recorded  at  December  31, 
2010 and 2009 will ultimately be realized. The Bancorp reached this 
conclusion  as  the  Bancorp  has  taxable  income  in  the  carryback 
period and it is expected that the Bancorp’s remaining deferred tax 

 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

assets  will  be  realized  through  the  reversal  of  its  existing  taxable 
temporary differences and its projected future taxable income.  

As  required  under  U.S.  GAAP,  the  Bancorp  recognized  a 
deferred  tax  asset  for  compensation  expense  recognized  for 
financial  reporting  that  may  be deductible  for  tax  purposes  in  the 
future for certain stock-based awards granted to its employees. As 
a result of the Bancorp’s stock price as of December 31, 2010, as 
much  as  $24  million  of  deferred  tax  assets  previously  established 
for these stock-based awards will not be realized within the next 12 
months  and  will  negatively  impact  the  Bancorp’s  income  tax 
expense  in  2011.  The  Bancorp  cannot  predict  its  stock  price  or 
whether its employees will exercise other stock-based awards with 
lower exercise prices in the future; therefore, it is possible that the 
impact to income tax expense will be greater than or less than $24 
million in 2011. 

The  IRS  concluded  its  audit  for  2006  and  2007  during  the 
third quarter of 2010. As a result, all issues have been resolved with 
the IRS through 2007. The statute of limitations for the Bancorp’s 
federal income tax returns remains open for tax years 2007 through 
2010.  The  IRS  is  currently  auditing  the  Bancorp’s  federal  income 
tax  returns  for  2008  and  2009.  On  occasion,  as  various  state  and 
local  taxing  jurisdictions  examine  the  returns  of  the  Bancorp  and 
its  subsidiaries,  the  Bancorp  may  agree  to  extend  the  statute  of 
limitations  for  a  short  period  of  time.  Otherwise,  with  the 
exception of a few states with insignificant uncertain tax positions, 

the statutes of limitations for state income tax returns remain open 
only for tax years in accordance with each state’s statutes. 

Any interest and penalties incurred in connection with income 
taxes  are  recorded  as  a  component  of  income  tax  expense  in  the 
Consolidated  Financial  Statements.  During  the  years  ended 
December 31, 2010 and 2009, the Bancorp recognized an interest 
benefit  of  $8  million  and 
interest  expense  of  $3  million, 
respectively,  net  of  the  related  tax  impact.  This  $3  million 
recognized in 2009 is exclusive of the $55 million interest reduction 
discussed  previously.  At  December  31,  2010  and  2009,  the 
Bancorp  had  accrued  interest  liabilities,  net  of  the  related  tax 
benefits,  of  $1  million  and  $13  million,  respectively.  No  material 
liabilities were recorded for penalties. 

Retained  earnings  at  December  31,  2010  and  2009  included 
$157 million in allocations of earnings for bad debt deductions of 
former  thrift  subsidiaries  for  which  no  income  tax  has  been 
provided.  Under  current  tax  law,  if  certain  of  the  Bancorp’s 
subsidiaries use these bad debt reserves for purposes other than to 
absorb bad debt losses, they will be subject to federal income tax at 
the current corporate tax rate. 

  Fifth Third Bancorp    107 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

22. RETIREMENT AND BENEFIT PLANS 
The  Bancorp  recognizes  the  overfunded  and  underfunded  status 
of  its  pension  plans  as  an  asset  and  liability,  respectively.  The 
overfunded and underfunded amounts recognized in other assets 
and  other  liabilities,  respectively,  in  the  Consolidated  Balance 
Sheets were as follows as of December 31:   

($ in millions)   
Prepaid benefit cost 
Accrued benefit liability 
Net underfunded status 

2010 
$4 
(34) 
($30) 

2009
-
(35)
(35)

Other changes in plan assets and benefit 

obligations recognized in other 
comprehensive income: 
    Net actuarial loss (gain) 
  Net prior service cost 
  Amortization of net actuarial loss 
    Amortization of prior service cost 
    Settlement 
Total recognized in other comprehensive 

income 

The  following  tables  summarize  the  defined  benefit  retirement 
plans as of and for the years ended December 31:   

Total recognized in net periodic benefit 

cost and other comprehensive income  

2 
- 
(12) 
(1) 
- 

(11) 

$ - 

(10)
-
(15)
(1)
(13)

(39)

(10)

93
-
(7)
(1)
(10)

75

88

Plans with an Overfunded Status (a) 
($ in millions)  
Fair value of plan assets at January 1 
Actual return on assets 
Contributions 
Settlement 
Benefits paid 
Fair value of plan assets at December 31 
Projected benefit obligation at January 1 
Service cost 
Interest cost 
Settlement 
Actuarial loss 
Benefits paid 
Projected benefit obligation at December 31 
Overfunded projected benefit obligation recognized  
in the Consolidated Balance Sheets as an asset 

2010 
$182 
31 
- 
- 
(16) 
$197 
$183 
- 
10 
- 
16 
(16) 
$193 

2009
-
-
-
-
-
 -
-
-
-
-
-
-
-

-
(a)   The  Bancorp’s  defined  benefit  plan  had  an  overfunded  status  at  December  31, 
2010. The plan was underfunded at December 31, 2009 and is reflected in the 
Underfunded Status table. 

$4 

Plans with an Underfunded Status 
($ in millions)  
Fair value of plan assets at January 1 
Actual return on assets 
Contributions 
Settlement 
Benefits paid 
Fair value of plan assets at December 31 
Projected benefit obligation at January 1 
Service cost 
Interest cost 
Settlement 
Actuarial loss 
Benefits paid 
Projected benefit obligation at December 31 
Unfunded projected benefit obligation recognized 
the Consolidated Balance Sheets as a liability  

2010 
$ - 
- 
4 
- 
(4) 
$ - 
$34 
- 
2 
- 
2 
(4) 
$34 

2009
144
29
39
(19)
(11)
 182
228
-
12
(19)
7
(11)
217

($34) 

(35)

The  estimated  net  actuarial  loss  and  prior  service  cost  for  the 
defined  benefit  pension  plans  that  will  be  amortized  from 
accumulated  other  comprehensive  income  into  net  periodic 
benefit  cost  during  2011  are  $11  million  and  $1  million, 
respectively. 

The  following  table  summarizes  net  periodic  benefit  cost  and 
other changes in plan assets and benefit obligations recognized in 
other comprehensive income for the years ended December 31:      

($ in millions) 
Components of net periodic benefit cost: 
  Service cost 
Interest cost 

  Expected return on assets 
  Amortization of net actuarial loss 
  Amortization of net prior service cost 
  Settlement 
Net periodic benefit cost 

108    Fifth Third Bancorp    

2010 

2009

2008

$ - 
12 
(14) 
12 
1 
- 
$11 

 -
12
(12)
15
1
13
29

-
13
(18)
7
1
10
13

Fair Value Measurements of Plan Assets 
The following table summarizes plan assets measured at fair value 
on a recurring basis as of December 31:  

                                               Fair Value Measurements Using (a)

2010 ($ in millions) 
Equity securities: 
    Equity securities (Growth) (b)
    Equity securities (Value) 
Total equity securities  

Mutual & exchange traded funds: 
    Money market funds 
    International funds 
    Commodity funds 

Total mutual & exchange 
traded funds 

Debt securities: 
   U.S Treasury obligations 
   U.S. Govt. agencies (c) 
   Agency mortgage backed 
   Non-agency mortgage 

backed 

   Corporate bonds (d) 
Total debt securities 
Total plan assets 

Level 1 

Level 2 

Level 3 

$58 
53 
111 

6 
30 
11 

47 

7 
- 
- 

- 
- 
7 
$165 

- 
- 
- 

- 
- 
- 

- 

- 
1 
24 

6 
1 
32 
32 

-
-
-

-
-
-

-

-
-
-

-
-
-
-

Total 
Fair 
Value 

$58
53
111

6
30
11

47

7
1
24

6
1
39
$197 

                                                     Fair Value Measurements Using (a)

Level 1 

Level 2 

Level 3 

2009 ($ in millions) 
Equity securities: 

Equity securities (Growth) (b) 

   Equity securities (Value) 
Total equity securities  

Mutual & exchange traded funds: 
    Money market funds 
    International funds 
    Commodity funds 

Total mutual & exchange 
traded funds 

$52 
49 
101 

6 
28 
9 

43 

-
-
-

-
-
-

-

Debt securities: 
   U.S Treasury obligations 
   U.S. Govt. agencies (c) 
   Agency mortgage backed 
   Corporate bonds (d) 
Total debt securities 
Total plan assets 
(a)  For further information on fair value hierarchy levels, see Note 28.  
(b) 
(c) 
(d) 

Includes holdings in Bancorp common stock  
Includes debt securities issued by U.S. Government sponsored agencies 
Includes private label asset backed securities 

6 
- 
- 
- 
6 
$150 

-
3
27
2
32
32

Total 
Fair 
Value 

$52
49
101

6
28
9

43

6
3
27
2
38
$182 

-
-
-

-
-
-

-

-
-
-
-
-
-

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

The  following  is  a  description  of  the  valuation  methodologies 
used for instruments measured at fair value, as well as the general 
classification  of  such  instruments  pursuant  to  the  valuation 
hierarchy. 

Equity securities 
The plan measures common stock using quoted prices which are 
available  in  an  active  market  and  classifies  these  investments 
within Level 1 of the valuation hierarchy. 

Mutual and exchange traded funds 
All  of  the  plan’s  mutual  and  exchange  traded  funds  are  publicly 
traded.  The  plan  measures  the  value  of  these  investments  using 
the fund’s quoted prices that are available in an active market and 
classifies  these  investments  within  Level  1  of  the  valuation 
hierarchy.  

Debt securities 
For  certain  U.S.  Treasury  and  federal  agency  and  non-agency 
obligations,  the  plan  measures  the  fair  value  based  on  quoted 
prices, which are available in an active market and classifies these 
investments  within  Level  1  of  the  valuation  hierarchy.  Where 
quoted prices are not available, the plan measures the fair value of 
these investments based on matrix pricing models that include the 
bid price, which factors in the yield curve and other characteristics 
of the security including the interest rate, prepayment speeds and 
length  of  maturity.  Therefore,  these  investments  are  classified 
within Level 2 of the valuation hierarchy. 

Plan Assumptions 
The  plan  assumptions  are  evaluated  annually  and  are  updated  as 
necessary.  The  discount  rate  assumption  reflects  the  yield  on  a 
portfolio  of  high  quality  fixed-income  instruments  that  have  a 
similar  duration  to  the  plan’s  liabilities.  The  expected  long-term 
rate of return assumption reflects the average return expected on 
the  assets  invested  to  provide  for  the  plan’s  liabilities.  In 
determining  the  expected  long-term  rate  of  return,  the  Bancorp 
evaluated  actuarial  and  economic  inputs,  including  long-term 
inflation  rate  assumptions  and  broad  equity  and  bond  indices 
long-term return projections, as well as actual long-term historical 
plan performance. 

 The  following  table  summarizes  the  plan  assumptions  for 

the years ended December 31: 

Weighted-average assumptions 
For measuring benefit obligations 

at year end: 
  Discount rate 
  Rate of compensation increase 
  Expected return on plan assets 
For measuring net periodic benefit cost: 
  Discount rate 
  Rate of compensation increase 
  Expected return on plan assets 

2010 

2009

2008

5.39 % 
 5.00 
8.25 

5.88 
5.00 
8.25 

5.88
 5.00
8.50

6.11
5.00
8.50

6.11
 5.00
8.53

6.45
5.00
8.50

Lowering  both  the  expected  rate  of  return  on  the  plan  and  the 
discount  rate  by  0.25%  would  have  increased  the  2010  pension 
expense by approximately $1 million. 

Based  on  the  actuarial  assumptions,  the  Bancorp  does  not 
expect  to  contribute  to  the  plan  in  2011.  Estimated  pension 
benefit  payments,  which  reflect  expected  future  service,  are  $19 
million  in  2011,  $20  million  in  2012,  $17  million  in  2013,  $17 
million  in  2014  and  $16  million  in  2015.  The  total  estimated 
payments for the years 2016 through 2020 is $70 million. 

Investment Policies and Strategies 
The  Bancorp’s  policy  for  the  investment  of  plan  assets  is  to 
employ  investment  strategies  that  achieve  a  range  of  weighted-
average  target  asset  allocations  relating  to  equity  securities 
(including the Bancorp’s common stock), fixed income securities 

(including federal agency obligations, corporate bonds and notes) 
and cash.  

The  following  table  provides  the  Bancorp’s  targeted  and 
actual  weighted-average  asset  allocations  by  asset  category  for 
years ended December 31: 

Targeted 
range 

Weighted-average asset 

allocation 
Equity securities 
Bancorp common stock 
Total equity securities (a) 
Total fixed income securities 
Cash 
Total 
(a)  Includes mutual and exchange traded funds.  

     70 – 80%
     20 – 25  
         0 - 5  

2010
   72%
 2
74
23
3

     100% 

2009
71
2
73
24
3
100

The risk tolerance for the plan is determined by management 
to  be  “moderate  to  aggressive”,  recognizing  that  higher  returns 
involve some volatility and that periodic declines in the portfolio’s 
value  are  tolerated  in  an  effort  to  achieve  real  capital  growth. 
There  were  no  significant  concentrations  of  risk  associated  with 
the investments of the Bancorp’s benefit and retirement plans at 
December 31, 2010 and 2009. 

Permitted  asset  classes  of  the  plan  include  cash  and  cash 
equivalents, fixed income (domestic and non-U.S. bonds), equities 
(U.S., non-U.S., emerging markets and REITS), equipment leasing 
precious metals, commodity transactions and mortgages.  The plan 
utilizes  derivative  instruments  including  puts,  calls,  straddles  or 
other option strategies, as approved by management.     

Prohibited  asset  classes  of  the  plan  include  venture  capital, 
short  sales,  limited  partnerships  and  leveraged  transactions.  Per 
ERISA, the Bancorp’s common stock cannot exceed ten percent 
of the fair value of plan assets.   

Fifth Third Bank, as Trustee, is expected to manage the plan 
assets in a manner consistent with the plan agreement and other 
regulatory, federal and state laws. The Fifth Third Bank Pension, 
Profit Sharing and Medical Plan Committee (the “Committee”) is 
the plan administrator. The Trustee is required to provide to the 
Committee  monthly  and  quarterly  reports  covering  a  list  of  plan 
assets,  portfolio  performance,  transactions  and  asset  allocation. 
The  Trustee  is  also  required  to  keep  the  Committee  apprised  of 
any  material  changes  in  the  Trustee’s  outlook  and  recommended 
investment policy. 

Other Information on Retirement and Benefit Plans 
The  accumulated  benefit  obligation  for  all  defined  benefit  plans 
was  $227  million  and  $217  million  at  December  31,  2010  and 
2009,  respectively.  Amounts  relating  to  the  Bancorp’s  defined 
benefit  plans  with  assets  exceeding  benefit  obligations  were  as 
follows at December 31:   

($ in millions) 
Projected benefit obligation 
Accumulated benefit obligation 
Fair value of plan assets 

2010 
 $193 
  193 
  197 

2009 
 -
-
  -

Amounts  relating  to  the  Bancorp’s  defined  benefit  plans  with 
benefit obligations exceeding assets were as follows at December 
31:   

($ in millions) 
Projected benefit obligation 
Accumulated benefit obligation 
Fair value of plan assets 

2010 
 $34 
  34 
  - 

2009 
  217
217
  182

As  of  December  31,  2010  and  2009,  $172  million  and  $160 
million, respectively, of plan assets were managed through mutual 
funds  by  Fifth  Third  Bank,  a  subsidiary  of  the  Bancorp.  Plan 
assets  included  $5  million  and  $3  million  of  Bancorp  common 
stock as of December 31, 2010 and 2009, respectively. Plan assets 
are not expected to be returned to the Bancorp during 2011. 

 Fifth Third Bancorp    109 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

        The Bancorp’s qualified defined benefit plan’s benefits were 
frozen 
in  1998,  except  for  grandfathered  employees.  The 
Bancorp’s  other  retirement  plans  consist  of  nonqualified, 
supplemental retirement plans, which are funded on an as needed 
basis. A majority of these plans were obtained in acquisitions from 
prior years.  

The  Bancorp’s  profit  sharing  plan  expense  was  $31  million 
for 2010, $17 million for 2009 and $18 million for 2008. Expenses 
recognized during the years ended December 31, 2010, 2009 and 
2008  for  matching  contributions  to  the  Bancorp’s  defined 
contribution savings plans were $36 million, $36 million and $37 
million, respectively. 

23.  ACCUMULATED OTHER COMPREHENSIVE INCOME 

The activity of the components of other comprehensive income and accumulated other comprehensive income was as follows for the years 
ended December 31: 

($ in millions) 
2010 
Unrealized holding gains on available-for-sale securities arising during 

period 

Reclassification adjustment for net gains included in net income 
Net unrealized gains on available-for-sale securities 

Unrealized holding gains on cash flow hedge derivatives arising during 

period 

Reclassification adjustment for net gains on cash flow hedge  
   derivatives included in net income 
Net unrealized gains on cash flow hedge derivatives 

Defined benefit plans: 
   Net prior service cost 
   Net actuarial loss 
Defined benefit plans, net 
Total 
2009 
Unrealized holding gains on available-for-sale securities arising during 

period 

Reclassification adjustment for net gains included in net income 
Reclassification adjustment related to prior OTTI charges 
Net unrealized gains on available-for-sale securities 

Unrealized holding gains on cash flow hedge derivatives arising during 

period 

Reclassification adjustment for net gains on cash flow hedge  
   derivatives included in net income 
Net unrealized gains on cash flow hedge derivatives 

Defined benefit plans: 
   Net prior service cost 
   Net actuarial loss 
Defined benefit plans, net 
Total 
2008 
Unrealized holding gains on available-for-sale securities arising during 

period 

Reclassification adjustment for net gains included in net income 
Net unrealized gains (losses) on available-for-sale securities 

Unrealized holding gains on cash flow hedge derivatives arising during 

period 

Reclassification adjustment for net gains on cash flow hedge  
   derivatives included in net income 
Net unrealized gains on cash flow hedge derivatives 

Defined benefit plans: 
   Net prior service cost 
   Net actuarial gain 
Defined benefit plans, net 
Total 

110    Fifth Third Bancorp        

 Total Other               

Comprehensive Income 
Pretax 
Activity

    Tax    
    Effect 

Net 
Activity 

$216
(57)
159

2

(60)
(58)

1
10
11
$112

$248
(57)
(37)
154

75

(49)
26

-
39
39
$219

$353
(31)
322

100

(3)
97

-
(74)
(74)
$345

(73)
19
(54)

(1)

21
20

(1)
(4)
(5)
(39)

(86)
20
13
(53)

(26)

17
(9)

-
(14)
(14)
(76)

(123)
10
(113)

(35)

1
(34)

-
26
26
(121)

143
(38)
105

1

 (39)
(38)

-
6
6
73

162
(37)
(24)
101

49

 (32)
17

-
25
25
143

230
(21)
209

65

(2)
63

-
(48)
(48)
224

      Total Accumulated Other    
       Comprehensive Income 

Beginning 
Balance 

Net 
Activity 

Ending 
Balance

216 

105

321

105 

(38)

67

(80) 
241 

6
73

(74)
314

115 

101

216

88 

17

105

(105) 
98 

25
143

(80)
241

(94) 

209

115

25 

63

88

(57) 
(126) 

(48)
224

(105)
98

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
24. COMMON, PREFERRED AND TREASURY STOCK 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

The following is a summary of the share activity within common, preferred and treasury stock for the years ended December 31: 

($ in millions, except share data) 
Shares at December 31, 2007 
Issuance of preferred shares, Series G 
Issuance of preferred shares, Series F 
Redemption of preferred shares, Series D, E 
Stock-based awards exercised, including treasury shares issued 
Restricted stock grants  
Shares issued in business combinations 
Employee stock ownership through benefit plans 
Shares at December 31, 2008 
Issuance of common shares 
Exchange of preferred shares, Series G 
Accretion from dividends on preferred shares, Series F 
Restricted stock forfeitures 
Restricted stock grants  
Other 
Shares at December 31, 2009 
Accretion from dividends on preferred shares, Series F 
Stock-based awards exercised, including treasury shares issued 
Restricted stock grants and forfeitures, net 
Employee stock ownership through benefit plans 
Shares at December 31, 2010 

In  2008,  8.5%  non-cumulative  Series  G  convertible  preferred 
stock  was  issued  in  the  second  quarter.  The  depository  shares 
represented  shares  of  its  convertible  preferred  stock  and  had  a 
liquidation preference of $25,000 per share. The preferred stock is 
convertible  at  any  time,  at  the  option  of  the  shareholder,  into 
2,159.8272  shares  of  common  stock,  representing  a  conversion 
price of approximately $11.575 per share of common stock. As of 
December 31,  2010,  Series  G  preferred  stock  had  16,451  shares 
outstanding and 1,700 shares reserved for issuance. 

On  December  31,  2008,  the  U.S.  Treasury  purchased  $3.4 
billion, or 136,320 shares, of the Bancorp’s Fixed Rate Cumulative 
Perpetual Preferred Stock, Series F, with a liquidation preference 
of  $25,000  per  share  and  related  10-year  warrants  in  the  amount 
of 15% of the preferred stock investment. The warrants allow the 
U.S.  Treasury  to  purchase  up  to  43,617,747  shares  of  the 
Bancorp’s  common  stock  with  an  exercise  price  of  $11.72.  The 
Series  F  senior  preferred  stock  was  issued  complying  with  the 
terms  established  by  the  CPP.  Per  the  program  terms,  the  U.S. 
Treasury’s  investment  consists  of  senior  preferred  stock  with  a 
five percent dividend for each of the first five years of investment 
and  nine  percent  thereafter,  unless  the  shares  are  redeemed.  The 
shares are callable by the Bancorp at par after three years and may 
be  repurchased  at  any  time  under  certain  circumstances.  The 
terms  also  include  restrictions  on  the  repurchase  of  common 
stock and an increase in common stock dividends, which require 
the U.S. Treasury’s consent, for a period of three years from the 
date  of  investment  unless  the  preferred  shares  are  redeemed  in 
whole  or  the  U.S.  Treasury  has  transferred  all  of  the  preferred 
shares to a third party.   

The  proceeds  from  issuance  of  the  Series  F  preferred  stock 
were allocated to the preferred stock and to the warrants based on 
their relative fair values, which resulted in an initial book value of 
$3.2  billion  for  the  preferred  stock  and  $239  million  for  the 
warrants.  The  resulting  discount  to  the  preferred  stock  is  being 
accreted  over  five  years  through  retained  earnings  as  a  preferred 
stock  dividend,  resulting  in  an  effective  yield  of  6.7%  for  the 
Series F preferred stock for the first five years. The warrants will 
remain  in  capital  surplus  at  their  initial  book  value  until  they  are 
exercised or expire.  

The  CPP  terms  also  required  that  preferred  stock  issued  to 
U.S.  Treasury  rank  senior  to,  or  pari  passu  with,  other  preferred 
stock. In order to meet the U.S. Treasury’s standard terms, in the 

Common Stock 

Value
$1,295
-
-
-
-
-
-
-
$1,295
351
133
-
-
-
-
$1,779
-
-
-
-
$1,779

Shares
583,427,104
-
-
-
-
-
-
-
583,427,104
157,955,960
60,121,124
-
-
-
-
801,504,188
-
-
-
-
801,504,188

Preferred Stock  
Shares  
9,250 
44,300 
136,320 
(9,250) 
- 
- 
- 
- 
180,620 
- 
(27,849) 
- 
- 
- 
- 
152,771 
- 
- 
- 
- 
152,771 

Value
$9
1,072
3,169
(9)
-
-
-
-
$4,241
-
(674)
41
-
-
1
$3,609
45
-
-
-
$3,654

Treasury Stock 

Value
$2,209
-
-
-
(2)
(136)
(1,841)
(1)
$229
-
-
-
5
(32)
(1)
$201
-
(8)
(62)
(1)
$130

Shares
51,482,500
-
-
-
-
(2,551,432)
(42,890,576)
-
6,040,492
-
-
-
819,796
(751,464)
327,200
6,436,024
-
16,391
(1,334,967)
114,218
5,231,666

fourth quarter of 2008, the Bancorp repurchased its Series D and 
Series E preferred stock. The preferred stock was repurchased for 
aggregate consideration in cash of $28 million, in which $9 million 
par  value  was  accounted  for  as  retirement  of  the  Series  D  and 
Series  E  preferred  stock  and  the  remaining  $19  million  was 
recognized as dividends paid to the holders of the preferred stock. 
On May 7, 2009, the Bancorp announced the SCAP results. 
While not required to raise additional overall capital, the Bancorp 
was  required  to  augment  its  existing  capital  base  to  maintain  a 
capital buffer above the newly required four percent threshold of 
the Tier I common equity ratio. As a result, the Bancorp initiated 
a number of capital actions including the offer to exchange Series 
G preferred shares and a common stock offering. 

On  June  4,  2009,  the  Bancorp  announced  the  successful 
completion  of  a  $1  billion  at-the-market  offering  of  its  common 
shares.  Through  this  offering,  the  Bancorp  issued  approximately 
158 million shares at an average price of $6.33.    

On  June 17,  2009,  the  Bancorp  completed  its  offer  to 
exchange  2,158.8272  shares  of  its  common  stock,  no  par  value, 
and  $8,250  in  cash,  for  each  set  of  250  validly  tendered  and 
accepted depositary shares. The Bancorp issued approximately 60 
million shares of common stock and paid $230 million in cash in 
exchange for 7 million depositary shares. Overall, $696 million in 
liquidation amount of the Bancorp’s depositary shares were validly 
tendered, not withdrawn and exchanged, which represented 63% 
of  the  aggregate  liquidation  amount  of  its  depositary  shares.  An 
aggregate of 7 million depositary shares representing 27,849 shares 
of Series G preferred stock were retired upon receipt. At the time 
of  exchange,  the  Bancorp  recognized  an  increase  to  retained 
earnings and net income available to common shareholders of $35 
million, calculated as the difference between the carrying amount 
of the Series G preferred stock exchanged and the sum of the fair 
value of the common stock plus cash delivered. After settlement 
of  the  exchange  offer  and  as  of  December  31,  2010,  4,112,750 
depositary shares representing 16,451 shares of Series G preferred 
stock  remained  outstanding.  As  a  result  of  this  exchange,  the 
Bancorp increased its common equity by $441 million.    
      During  2010,  2009  and  2008,  the  Bancorp  repurchased  an 
immaterial amount of common stock.  

On January 20, 2011, the Bancorp announced it had priced a 
public  offering  of  121,428,572  shares  of  its  common  stock  at  a 
price  of  $14.00  per  share,  or  $1.7  billion  in  aggregate  gross 
 Fifth Third Bancorp    111 

 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

proceeds.  On  January  24,  2011,  the  underwriters  exercised  their 
option to purchase an additional 12,142,857 shares at the offering 
price  of  $14.00  per  share.  In  connection  with  this  exercise,  the 
Bancorp entered into a forward sale agreement which resulted in a 
final  net  payment  of  959,821  shares  on  February  4,  2011.  On 

25. STOCK-BASED COMPENSATION 
The  Bancorp  has  historically  emphasized  employee  stock 
ownership.  The  following  table  provides  detail  of  the  number  of 
shares  to  be  issued  upon  exercise  of  outstanding  stock-based 

February  2,  2011,  the  Bancorp  used  these  proceeds  along  with 
proceeds from a senior debt offering and other available resources 
to  repurchase  all  136,320  Series  F  preferred  shares.  See  Note  32 
for further information. 

awards and remaining shares available for future issuance under all 
of  the  Bancorp’s  equity  compensation  plans  as  of  December  31, 
2010: 

Number of Shares to Be  
Issued Upon Exercise 

Weighted-
Average Exercise 
Price 

Shares Available 
for Future 
Issuance  
9,601(a) 
(a) 
(a) 
(a) 
 N/A 
(a) 
(a) 
10,434(f) 
20,035 

Plan Category (shares in thousands) 
Equity compensation plans approved by shareholders: 
  SARs 
  Restricted stock 
  Stock options (c) 
  Phantom stock units 
  Performance units 
    Performance-based restricted stock 
  Employee stock purchase plan 
Total shares 
(a) Under the 2008 Incentive Compensation Plan, 33 million shares of stock were authorized for issuance as incentive and nonqualified stock options, SARs, restricted stock and restricted stock 

(b) 
5,158 
10,333 
(d) 
(e) 
- 

(b) 
 N/A 
$57.02 
 N/A 
 N/A 
 N/A 

15,491 

units, performance units and performance restricted stock awards. 

(b) The number of shares to be issued upon exercise will be determined at vesting based on the difference between the grant price and the market price at the date of exercise. 
(c) Excludes 1.5 million outstanding options awarded under plans assumed by the Bancorp in connection with certain mergers and acquisitions. The Bancorp has not made any awards under these 

plans and will make no additional awards under these plans. The weighted-average exercise price of the outstanding options is $18.09 per share.   

(d) Phantom stock units are settled in cash. 
(e) The number of shares to be issued is dependent upon the Bancorp achieving certain predefined performance targets and ranges from zero shares to approximately 400 thousand shares. 
(f) Represents remaining  shares of  Fifth Third  common stock under the Bancorp’s 1993 Stock Purchase Plan, as amended and  restated,  including an additional 1.5 million shares approved  by 

shareholders on March 28, 2007 and an additional 12 million shares approved by shareholders on April 21, 2009. 

be paid on settlement of the phantom stock units will be equal to 
the  total  amount  of  phantom  stock  units  settled  at  the  reported 
closing  price  of  the  Bancorp’s  common  stock  on  the  settlement 
date.  

All  of  the  Bancorp’s  stock-based  awards  are  to  be  settled 
with  stock  with  the  exception  of  phantom  stock  units  and  a 
portion  of  the  performance  units  that  are  to  be  settled  in  cash. 
The  Bancorp  has  historically  used  treasury  stock  to  settle  stock-
based awards, when available. SARs, issued at fair value based on 
the closing price of the Bancorp’s common stock on the date of 
grant, have up to ten-year terms and vest and become exercisable 
either  ratably  or  fully  over  a  four  year  period  of  continued 
employment.  The  Bancorp  does  not  grant  discounted  SARs  or 
stock options, re-price previously granted SARs or stock options, 
or  grant  reload  stock  options.  Restricted  stock  grants  vest  either 
after  four  years  or  ratably  after  three,  four  and  five  years  of 
continued  employment  and  include  dividend  and  voting  rights. 
Stock  options  were  previously  issued  at  fair  value  based  on  the 
closing price of the Bancorp’s common stock on the date of grant, 
had up to ten-year terms and vested and became fully exercisable 
ratably over a three or four year period of continued employment. 
Performance unit awards have  three-year cliff vesting terms with 
performance or market conditions as defined by the plan. 

Under  U.S.  GAAP,  the  Bancorp  recognizes  compensation 
expense for the grant-date fair value of stock-based compensation 
issued over its requisite service period. The grant-date fair value of 
SARs  and  stock  options  is  measured  using  the  Black-Scholes 
option-pricing model. Awards with a graded vesting are expensed 
on a straight-line basis.   

Stock-based  awards  are  eligible  for  issuance  under  the  Bancorp’s 
Incentive  Compensation  Plan  to  key  employees  and  directors  of 
the  Bancorp  and  its  subsidiaries.  The  Incentive  Compensation 
Plan  was  approved  by  shareholders  on  April  15,  2008,  which 
authorizes  the  issuance  of  up  to  33  million  shares  as  equity 
compensation  and  provides  for  incentive  and  nonqualified  stock 
options,  stock  appreciation  rights,  restricted  stock  and  restricted 
stock  units,  and  performance  share  and  restricted  stock  awards. 
Based  on  total  stock-based  awards  outstanding  (including  stock 
options, 
stock  and 
performance  units)  and  shares  remaining  for  future  grants  under 
the  2008  Incentive  Compensation  Plan,  the  Bancorp’s  total 
overhang is seven percent. The overhang measurement represents 
the  potential  dilution  to  which  the  Bancorp’s  shareholders  of 
common stock are exposed due to the potential that stock-based 
compensation  will  be  awarded  to  executives,  directors  or  key 
employees  of  the  Bancorp.  SARs,  restricted  stock,  stock  options 
and  performance  units  outstanding  represent  six  percent  of  the 
Bancorp’s issued shares at December 31, 2010. 

stock  appreciation 

restricted 

rights, 

During 2009, the Bancorp’s Board of Directors approved the 
use  of  phantom  stock  units  as  part  of  its  compensation  for 
executives  in  connection  with  changes  made  in  reaction  to  the 
TARP compensation rules. The phantom stock units were issued 
under  the  Bancorp’s  2008  Incentive  Compensation  Plan.  The 
number of phantom stock units is determined each pay period by 
dividing  the  amount  of  salary  to  be  paid  in  phantom  stock  units 
for that pay period, by the reported closing price of the Bancorp’s 
common  stock  on  the  pay  date  for  such  pay  period.  Phantom 
stock  is  expensed  based  on  the  number  of  outstanding  units 
multiplied  by  the  closing  price  of  the  Bancorp’s  stock  at  period 
end. The phantom stock units do not include any rights to receive 
dividends or dividend equivalents. Phantom stock units issued on 
or before June 12, 2010 will be settled in cash upon the earlier to 
occur  of  June 15,  2011  or  the  executive’s  death.  Units  issued 
thereafter  will  be  settled  in  cash  with  50%  being  settled  on  June 
15, 2012 and 50% being settled on June 15, 2013. The amount to 

112    Fifth Third Bancorp     

 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

The  Bancorp  uses  assumptions,  which  are  evaluated  and 
revised as necessary, in estimating the grant-date fair value of each 
SAR grant. The weighted-average assumptions were as follows for 
the years ended: 

Expected life (in years) 
Expected volatility  
Expected dividend yield 
Risk-free interest rate 

2010 
6 
38% 
2.0% 
3.1% 

2009 
6 
73% 
1.3% 
2.2% 

2008 
6 
30% 
8.7% 
3.3% 

The  expected  option  life  is  derived  from  historical  exercise 
patterns  and  represents  the  amount  of  time  that  options  granted 
are expected to be outstanding. The expected volatility is based on 
a  combination  of  historical  and  implied  volatilities  of  the 
Bancorp’s  common  stock.  The  expected  dividend  yield  is  based 
on annual dividends divided by the Bancorp’s stock price. Annual 
dividends  are  based  on  projected  dividends,  estimated  using  a 
historical long-term dividend payout ratio, over the estimated life 
of  the  awards.  The  risk-free  interest  rate  for  periods  within  the 

contractual life  of the option is based on the U.S. Treasury yield 
curve in effect at the time of grant.   

Stock-based  compensation  expense  was  $64  million,  $51 
million  and  $56  million  for  the  years  ended  December  31,  2010, 
2009  and  2008,  respectively,  and  is  included  as  compensation 
expense  in  the  Consolidated  Statements  of  Income.  The  total 
related income tax benefit recognized was $18 million, $18 million 
and $20 million for the years ended December 31, 2010, 2009 and 
2008, respectively.  

Stock Appreciation Rights (SARs) 
The  weighted-average  grant-date  fair  value  of  SARs  granted  was 
$5.10,  $2.41  and  $2.09  per  share  for  the  years  ended  2010,  2009 
and 2008, respectively. The total grant-date fair value of SARs that 
vested  during  2010,  2009  and  2008  was  $25  million,  $26  million 
and $61 million, respectively.   

At December 31, 2010, there was $37 million of stock-based 
compensation  expense  related  to  nonvested  SARs  not  yet 
recognized.  The  expense  is  expected  to  be  recognized  over  a 
remaining weighted-average period of approximately 2.7 years. 

2010 

2009 

2008 

SARs (shares in thousands) 
Outstanding at January 1 
Granted 
Exercised 
Forfeited or expired 
Outstanding at December 31 
Exercisable at December 31 

Weighted-
Average 
Grant Price 
$26.82 
14.74 
3.96 
30.87 
$24.67 
$34.94 

   Shares 
22,508 
8,398 
- 
(2,335) 
28,571 
12,254 

Weighted-
Average 
Grant Price 
$35.43 
4.05 
- 
27.93 
$26.82 
$40.38 

Shares 
28,571 
5,310 
(319) 
(2,410) 
31,152 
16,347 

    Shares 
17,526 
6,836 
- 
(1,854) 
22,508  
8,352 

The following table summarizes outstanding and exercisable SARs by grant price at December 31, 2010: 

Outstanding SARs 

Exercisable SARs 

Number of 
SARs at 
Year End 
(000’s) 
7,136 
10,412 
59 
8,580 
4,965 
31,152 

Weighted-
Average   
Grant Price 

$4.03
17.04
23.38
38.74
46.07
$24.67

Weighted-
Average 
Remaining 
Contractual 
Life  
(in years) 
8.3
8.3
7.2
5.4
3.7
6.8

Number of 
SARs at 
Year End 
(000’s) 
1,300
2,718
23
7,569
4,737
16,347

Weighted-
Average   
Grant Price 
$3.96
19.21
23.68
38.80
46.35
$34.94

Grant Price Per Share 
Under $10.00 
$10.01-$20.00 
$20.01-$30.00 
$30.01-$40.00 
Over $40.00 
All SARs 

Weighted-
Average 
Grant Price 
$41.81 
19.25 
- 
36.03 
$35.43 
$44.46 

Weighted-
Average 
Remaining 
Contractual 
Life  
(in years) 
8.3
7.3
7.1
5.3
3.5
5.4

Restricted Stock Awards (RSAs) 
The  total  grant-date  fair  value  of  RSAs  that  vested  during  2010, 
2009  and  2008  was  $30  million,  $36  million  and  $24  million, 
respectively.  At  December  31,  2010,  there  was  $50  million  of 
stock-based compensation expense related to nonvested restricted 

stock  not  yet  recognized.  The  expense  is  expected  to  be 
recognized  over  a 
remaining  weighted-average  period  of 
approximately 2.4 years.   

RSAs (shares in thousands) 
Nonvested at January 1 
Granted 
Vested 
Forfeited 
Nonvested at December 31 

2010 

2009 

2008 

Weighted- 
Average 
Grant-Date 
Fair Value  
$23.85 
14.69 
36.96 
22.39 
$18.89 

Shares 
4,645 
1,677 
(817) 
(347) 
5,158  

    Shares 
5,584 
751 
(870) 
(820) 
4,645  

Weighted-
Average 
Grant-Date 
Fair Value  
$29.04 
4.72 
40.84 
23.86 
$23.85 

Weighted-
Average 
Grant-Date 
Fair Value  
$40.80 
19.27 
48.62 
30.72 
$29.04 

    Shares 
3,519 
3,157 
(486) 
(606) 
5,584  

Fifth Third Bancorp  113

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

The following table summarizes unvested RSAs by grant-date fair value at December 31, 2010: 

Grant-Date Fair Value Per Share 
Under $10.00 
$10.01-$20.00 
$20.01-$30.00 
$30.01-$40.00 
Over $40.00 
All RSAs 

Nonvested RSAs 

Number of 
RSAs at Year 
End (000’s) 

604 
3,641 
151 
728 
34 
5,158 

Weighted-
Average 
Remaining 
Contractual Life 
(in years) 
1.2
1.6
1.2
0.6
0.3
1.4

Stock options 
There were no stock options granted during 2010. Stock options 
granted  during  2009  were 
the  Bancorp’s 
Consolidated  Financial  Statements.  The  weighted-average  grant-
date  fair  value  of  stock  options  granted  for  the  year  ended  2008 
was $2.87 per share.    

immaterial 

to 

The total intrinsic value of options exercised was immaterial 
to the Bancorp’s Consolidated Financial Statements in 2010, 2009 
and 2008. Cash received from options exercised during 2010 and 
2009  was  immaterial  to  the  Bancorp’s  Consolidated  Financial 

Statements in 2009. Cash received from options exercised was $3 
million  2008.  Tax  benefits  realized  from  exercised  options  were 
immaterial to the Consolidated Financial Statements during 2010, 
2009  and  2008.  All  stock  options  were  vested  at  December  31, 
2008, therefore, no stock options vested during 2010 or 2009. The 
total grant-date fair value of stock options that vested during 2008 
was 
the  Bancorp’s  Consolidated  Financial 
Statements.  As  of  December  31,  2010,  the  aggregate  intrinsic 
value  of  both  outstanding  options  and  exercisable  options  was 
immaterial to the Consolidated Financial Statements.  

immaterial 

to 

2010 

2009 

2008 

Weighted-
Average 
Exercise  Price 
$48.97 
8.59 
8.33 
48.06 
$49.29 
$49.29 

Weighted-
Average 
Exercise  Price 
$49.07 
11.57 
15.32 
40.73 
$48.97 
$48.97 

Weighted-
Average 
Exercise Price 
$49.29 
- 
8.76 
40.54 
$52.01 
$52.01 

Stock Options (shares in thousands) 
Outstanding at January 1 
Granted (a) 
Exercised 
Forfeited or expired 
Outstanding at December 31 
Exercisable at December 31 
(a)  2008 Options granted include 1,131 options assumed as part of the First Charter Corporation acquisition completed on June 6, 2008. These options were granted under a First 

    Shares 
23,645 
1,133 
(202) 
(4,012) 
20,564  
20,564 

   Shares 
20,564 
1 
(11) 
(5,050) 
15,504  
15,504 

Shares  
15,504 
- 
(58) 
(3,587) 
11,859  
11,859 

Charter Corporation Plan assumed by the Bancorp.  

The following table summarizes outstanding and exercisable stock options by exercise price at December 31, 2010: 

Exercise Price per Share 
Under $10.00 
$10.01-$20.00 
$20.01-$30.00 
$30.01-$40.00 
Over $40.00 
All stock options 

Outstanding and Exercisable Stock Options 

Number of 
Options at 
Year End 
(000’s) 
237
894
201
140
10,387
11,859

Weighted-
Average   
Exercise 
Price 

$9.43 
13.64 
25.38 
36.23 
57.02 
$52.01 

Weighted-
Average 
Remaining 
Contractual 
Life  
(in years) 
0.8
3.0
1.2
3.3
1.2
1.4

Other stock-based compensation  
Under  the  phantom  stock  program,  488,703  and  299,681 
respective  phantom  stock  units  were  granted  with  a  weighted 
average  grant  price  of  $12.80  and  $9.88,  during  the  years  ended 
December  31,  2010  and  2009,  respectively.  The  phantom  stock 
units vest immediately, however, none were settled during 2010 or 
2009.  

Performance units are payable contingent upon the Bancorp 
achieving  certain  predefined  performance  targets  over  the  three-
year  measurement  period.  Awards  granted  during  2010  will  be 
entirely  settled  in  stock.  During  2009  and  2008,  the  awards 
granted  are  payable  50%  in  stock  and  50%  in  cash.  The 
performance  targets  are  based  on  the  Bancorp’s  performance 

relative  to  a  defined  peer  group.  During  2010,  2009  and  2008, 
61,320,  1,118,958  and  186,044  performance  units,  respectively, 
were  granted  by  the  Bancorp.  These  awards  were  granted  at  a 
weighted-average grant-date fair value of $13.76, $3.96 and $19.18 
per unit during 2010, 2009 and 2008, respectively.  

Performance-based  restricted  shares  were  previously  issued 
by  the  Bancorp  and  were  payable  in  stock  and  contingent  upon 
the  Bancorp  achieving  certain  predefined  performance  targets 
over the one-year measurement period. These performance targets 
were  based  on  the  Bancorp’s  performance  relative  to  a  defined 
peer  group.  If  performance  targets  were  met,  the  shares  were 
vested  over  a  three-year  period.  The  Bancorp  granted  179,604 
performance-based restricted shares during 2008 with a weighted-

114    Fifth Third Bancorp     

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

average  grant-date  fair  value  of  $23.39.  The  performance 
condition  related  to  the  performance-based  restricted  shares  was 
not  achieved  in  2008.  There  are  no  outstanding  performance-
based restricted shares at December 31, 2010 and 2009. 

The  Bancorp  sponsors  a  stock  purchase  plan  that  allows 
qualifying  employees  to  purchase  shares  of  the  Bancorp’s 
common  stock  with  a  15%  match.  During  the  years  ended 

December 31, 2010, 2009 and 2008, there were 749,127, 1,343,632 
and  712,338  shares,  respectively,  purchased  by  participants  and 
the Bancorp recognized stock-based compensation expense of $1 
million, $1 million and $2 million, respectively. 

26.  OTHER NONINTEREST INCOME AND OTHER NONINTEREST EXPENSE 
The following presents the major components of other noninterest income and other noninterest expense for the years ended December 31: 

($ in millions) 
Other noninterest income: 
  BOLI income (loss) 

Operating lease income 
  Gain (loss) on loan sales 
  TSA revenue 

Insurance income 

  Cardholder fees 
  Consumer loan and lease fees 

Banking center income 
  Loss on sale of OREO 
  Gain on sale/redemption of Visa, Inc. ownership interests 
  Litigation settlement 
  Other, net 
Total 
Other noninterest expense: 
  FDIC insurance and other taxes 
  Loan and lease 
    Losses and adjustments 

  Affordable housing investments impairment 

  Marketing  
  Professional services fees 
  Travel 
  Postal and courier 

Intangible asset amortization 

    Insurance 
    Operating lease 
    OREO expense 
    Recruitment and education 
  Supplies 
    Data processing 
  Visa litigation reserve 
  Provision for unfunded commitments and letters of credit 
  Other 
Total 

2010

2009

2008

$194
62
51
49
38
36
32
22
(78)
-
-
 -
$406

$242
211
187
100
98
77
51
48
43
42
41
33
31
24
24
-
(24)
166
$1,394

(2)
59
38
76
47
48
43
22
(70)
244
-
 (26)
479

269
234
110
83
79
63
41
53
57
50
39
24
30
25
21
(73)
99
167
1,371

(156)
47
(11)
-
36
58
51
31
(60)
273
76
18
363

73
188
95
67
102
102
54
54
56
30
32
11
33
31
14
(99)
98
148
1,089

  Fifth Third Bancorp    115 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
27.  EARNINGS PER SHARE  
The calculation of earnings per share and the reconciliation of earnings per share to earnings per diluted share for the years ended December 31: 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

(in millions, except per share data) 
Earnings per share: 
Net income (loss) attributable to 

Income 

2010 

Average 
Shares 

Per 
Share 
Amount 

2009 

2008 

Income 

Average 
Shares 

Per Share 
Amount 

Income 

Average 
Shares 

Per Share 
Amount 

Bancorp 

Dividends on preferred stock 
Net income (loss) available to 
common shareholders  
Income (loss) allocated to 
participating securities 
Net income (loss) allocated to 
common shareholders 
Earnings per diluted share: 
Net income (loss) available to 
common shareholders  
Effect of dilutive securities: 
    Stock based awards 
Warrants related to Series F 

preferred stock 

Series G convertible preferred   

stock (a)  

Net income (loss) available to 
common shareholders plus 
assumed conversions 
Income (loss) allocated to 
participating securities 
Net income (loss) allocated to 
common shareholders 

$753 
250 

503  

3 

$737
226

511 

4

($2,113) 
67 

(2,180)  

(21) 

$500 

791

$0.63

$507

696

$0.73 

($2,159) 

553

($3.91)

$503 

$511

($2,180) 

5

3

-

-

-

-

(21)

490

4

- 

503 

3 

2

-

28

- 

- 

(0.06) 

- 

-

-

-

-

-

-

(2,180) 

(21) 

$500 

799

$0.63

$486

726

$0.67 

($2,159) 

553

($3.91)

(a)  The additive effect to income from dividends on convertible preferred stock for the year ended December 31, 2009 included preferred dividends of $14 for Series G preferred shares, 

offset by a $35 reduction to preferred dividends due to the conversion of a portion of Series G preferred shares during the second quarter of 2009. 

The  diluted  earnings  per  share  computation  for  the  years  ended 
December  31,  2010  and  2009  excludes  23  million  stock 
appreciation  rights,  12  million  and  17  million  stock  options, 
respectively,  that  had  not  yet  been  exercised,  1  million  and  4 
million  shares,  respectively,  of  unvested  restricted  stock  and  36 
million  shares  related  to  the  Bancorp’s  Series  G  preferred  stock 
that  were  not  part  of  the  conversion  of  preferred  shares  in  the 
second  quarter  of  2009.  The  shares  were  excluded  from  the 
computation  of  net  income  per  diluted  share  because  their 
inclusion would have been anti-dilutive to earnings per share.   

For the year ended December 31, 2009, there were 44 million 
shares under warrants related to the Bancorp’s Series F preferred 
stock from the CPP that were excluded from the computation of 

net income per diluted share, as their inclusion would have been 
anti-dilutive to earnings per share due to the exercise price of the 
shares being greater than the average market price of the common 
shares.  The  warrants  have  an  initial  exercise  price  of  $11.72  per 
share. 

Due  to  the  net  loss  for  the  year  ended  December  31,  2008, 
the  diluted  earnings  per  share  calculation  excluded  all  common 
stock  equivalents,  including  43  million  stock  options  and  stock 
appreciation rights, 6 million shares of restricted stock, 96 million 
common  shares  from  convertible  preferred  stock  and  44  million 
shares under warrants related to the CPP as their inclusion would 
have been anti-dilutive to earnings per share. 

116    Fifth Third Bancorp        

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

28.  FAIR VALUE MEASUREMENTS 
The Bancorp measures certain financial assets and liabilities at fair 
value in accordance with U.S. GAAP, which defines fair value as 
the price that would be received to sell an asset or paid to transfer 
a liability in an orderly transaction between market participants at 
the  measurement  date.  U.S.  GAAP  also  establishes  a  fair  value 
hierarchy,  which  prioritizes  the  inputs  to  valuation  techniques 
used to measure fair value into three broad levels. The fair value 
hierarchy  gives  the  highest  priority  to  quoted  prices  in  active 
markets for identical assets or liabilities (Level  1) and the lowest 
priority to unobservable inputs (Level 3). A financial instrument’s 
categorization  within  the  fair  value  hierarchy  is  based  upon  the 
lowest  level  of  input  that  is  significant  to  the  instrument’s  fair 
value  measurement.  The  three  levels  within  the  fair  value 
hierarchy are described as follows:    

Level  1  –  Quoted  prices  (unadjusted)  in  active  markets  for 
identical  assets  or  liabilities  that  the  Bancorp  has  the  ability 
to access at the measurement date.  

Level  2  –  Inputs  other  than  quoted  prices  included  within 
Level  1  that  are  observable  for  the  asset  or  liability,  either 
directly  or  indirectly.  Level  2  inputs  include:  quoted  prices 
for similar assets or liabilities in active markets; quoted prices 

for identical or similar assets or liabilities in markets that are 
not  active; 
inputs  other  than  quoted  prices  that  are 
observable  for  the  asset  or  liability;  and  inputs  that  are 
derived  principally  from  or  corroborated  by  observable 
market data by correlation or other means. 

is 

little, 

reflect 

Level  3  –  Unobservable  inputs  for  the  asset  or  liability  for 
if  any,  market  activity  at  the 
which  there 
the 
inputs 
measurement  date.  Unobservable 
Bancorp’s own assumptions about what market participants 
would  use  to  price  the  asset  or  liability.  The  inputs  are 
developed  based  on  the  best  information  available  in  the 
circumstances,  which  might  include  the  Bancorp’s  own 
financial  data  such  as  internally  developed  pricing  models, 
discounted cash flow methodologies, as well  as instruments 
for  which  the  fair  value  determination  requires  significant 
management judgment. 

Assets  and  Liabilities  Measured  at  Fair  Value  on  a 
Recurring Basis 
The following tables summarize assets and liabilities measured at 
fair value on a recurring basis, including financial instruments in 
which the Bancorp has elected the fair value option.  

As of December 31, 2010 ($ in millions) 
Assets: 
     Available-for-sale securities:  
        U.S. Treasury and Government agencies 
        U.S. Government sponsored agencies 
        Obligations of states and political subdivisions 
        Agency mortgage-backed securities 
        Other bonds, notes and debentures 
        Other securities (a) 
          Available-for-sale securities (a) 

     Trading securities: 
        U.S. Treasury and Government agencies 
        Obligations of states and political subdivisions 
        Agency mortgage-backed securities 
        Other bonds, notes and debentures 
        Other securities 
          Trading securities  

     Residential mortgage loans held for sale   
     Residential mortgage loans (b)  
     Derivative assets: 
         Interest rate contracts 
         Foreign exchange contracts 
         Equity contracts 
         Commodity contracts 
            Derivative assets 
Total assets 
Liabilities: 
     Derivative liabilities    
         Interest rate contracts 
         Foreign exchange contracts 
         Equity contracts 
         Commodity contracts 
            Derivative liabilities 

Short positions 
Total liabilities 

                                Fair Value Measurements Using 

                Level 1

           Level 2 

           Level 3 

Total Fair Value 

$230 
- 
- 
- 
- 
180 
410 

1 
  - 
- 
- 
47 
48 

- 
- 

90 
- 
- 
- 
90 
$548 

14 
- 
- 
- 
14 

1 
$15 

- 
1,645 
172 
10,973 
1,342 
4 
14,136 

- 
20 
8 
115 
97 
240 

1,892 
- 

1,448 
343 
- 
99 
1,890 
18,158 

846 
323 
- 
92 
1,261 

1 
1,262 

- 
- 
- 
- 
- 
- 
- 

- 
1 
- 
5 
- 
6 

- 
46 

13 
- 
81 
- 
94 
146 

11 
- 
28 
- 
39 

- 
39 

$230 
1,645 
172 
10,973 
1,342 
184 
14,546 

1 
21 
8 
120 
144 
294 

1,892 
46 

1,551 
343 
81 
99 
2,074 
$18,852 

871 
323 
28 
92 
1,314 

2 
$1,316 

 Fifth Third Bancorp    117     

 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

As of December 31, 2009 ($ in millions) 
Assets: 
     Available-for-sale securities:  
        U.S. Treasury and Government agencies 
        U.S. Government sponsored agencies 
        Obligations of states and political subdivisions 
        Agency mortgage-backed securities 
        Residual interests in securitizations 
        Other bonds, notes and debentures 
        Other securities (a) 
          Available-for-sale securities (a) 

     Trading securities: 
        Obligations of states and political subdivisions 
        Agency mortgage-backed securities 
        Other bonds, notes and debentures 
        Other securities 
          Trading securities  

                                Fair Value Measurements Using 
                Level 1

           Level 2 

           Level 3 

$458 
- 
- 
- 
- 
- 
517 
975 

 - 
- 
- 
61 
61 

-
2,142
243
11,382

2,395
9
16,171

-
-
-
-
-                          174 
-
-
174

56
24
201
-
281

1
-
4
8
13

Total Fair Value 

$458 
2,142 
243 
11,382 
174 
2,395 
526 
17,320 

57 
24 
205 
69 
355 

     Residential mortgage loans held for sale   
     Residential mortgage loans (b)  
     Derivative instruments 
Total assets 
Liabilities: 
$1,094 
     Other liabilities (c)   
$1,094 
Total liabilities 
(a) Excludes FHLB and FRB restricted stock totaling $524 and $344, respectively, at December 31, 2010, and $551 and $342, respectively, at December 31, 2009.
(b) Includes residential mortgage loans originated as held for sale and subsequently transferred to held for investment.  
(c) Includes derivative liabilities with a negative fair value and short positions. 

1,470 
26 
1,733 
$20,904 

- 
- 
33 
$1,069 

1,470
-
1,616
19,538

-
26
84
297

1,013
1,013

$6 
$6 

75
75

The following is a description of the valuation methodologies used 
for  significant  instruments  measured  at  fair  value,  as  well  as  the 
general classification of such instruments pursuant to the valuation 
hierarchy.  There  were  no  financial  assets  or  liabilities  transferred 
between Level 1 and Level 2 of the fair value hierarchy for any of 
the periods presented. Residential mortgage loans held for sale that 
are reclassified to held for investment are transferred from Level 2 
to Level 3 of the fair value hierarchy as described below. It is the 
Bancorp’s  policy  to  value  any  transfers  between  levels  of  the  fair 
value hierarchy based on end of period fair values. 

Available-for-sale and trading securities 
Where  quoted  prices  are  available  in  an  active  market,  securities 
are  classified  within  Level  1  of  the  valuation  hierarchy.  Level  1 
securities include government bonds and exchange traded equities. 
If  quoted  market  prices  are  not  available,  then  fair  values  are 
estimated  using  pricing  models,  quoted  prices  of  securities  with 
similar characteristics, or discounted cash flows. Examples of such  
instruments,  which  are  classified  within  Level  2  of  the  valuation 
hierarchy, 
include  agency  and  non-agency  mortgage-backed 
securities,  other  asset-backed  securities,  obligations  of  U.S. 
Government  sponsored  agencies,  and  corporate  and  municipal 
bonds.  Agency  mortgage-backed  securities,  obligations  of  U.S. 
Government  sponsored  agencies,  and  corporate  and  municipal 
bonds  are  generally  valued  using  a  market  approach  based  on 
observable  prices  of  securities  with  similar  characteristics.  Non-
agency  mortgage-backed  securities  and  other  asset-backed 
securities are generally valued using an income approach based on 
speeds, 
discounted  cash 
performance  of  underlying  collateral  and  specific  tranche-level 
attributes.  In  certain  cases  where  there  is  limited  activity  or  less 
transparency  around 
inputs  to  the  valuation,  securities  are 
classified  within  Level  3  of  the  valuation  hierarchy.  Trading 
securities  classified  as  Level  3  consist  of  auction  rate  securities. 
Due to the illiquidity in the market for these types of securities at 

incorporating  prepayment 

flows, 

118    Fifth Third Bancorp         

December  31,  2010  and  2009,  the  Bancorp  measured  fair  value 
using a discount rate based on the assumed holding period.  

Residential mortgage loans held for sale and held for investment 
For residential mortgage loans held for sale, fair value is estimated 
based upon mortgage-backed securities prices and spreads to those 
prices  or,  for  certain  ARM  loans,  DCF  models  that  may 
incorporate  the  anticipated  portfolio  composition,  credit  spreads 
of  asset-backed  securities  with  similar  collateral,  and  market 
conditions.  The  anticipated  portfolio  composition  includes  the 
effect  of  interest  rate  spreads  and  discount  rates  due  to  loan 
characteristics  such  as  the  state  in  which  the  loan  was  originated, 
the loan amount and the ARM margin. Residential mortgage loans 
held for sale that are valued based on mortgage backed securities 
prices are classified within Level 2 of the valuation hierarchy as the 
valuation  is  based  on  external  pricing  for  similar  instruments. 
ARM  loans  classified  as  held  for  sale  are  also  classified  within 
Level  2  of  the  valuation  hierarchy  due  to  the  use  of  observable 
inputs in the DCF model. These observable inputs include interest 
rate spreads from agency mortgage-backed securities market rates 
and  observable  discount  rates.  For  residential  mortgage  loans 
reclassified from held for sale to held for investment, the fair value 
estimation  is  based  primarily  on  the  underlying  collateral  values. 
Therefore, these loans are classified within Level 3 of the valuation 
hierarchy.  

Derivatives 
Exchange-traded  derivatives  valued  using  quoted  prices  and 
certain  over-the-counter  derivatives  valued  using  active  bids  are 
classified within Level 1 of the valuation hierarchy. Most derivative 
contracts  are  valued  using  discounted  cash  flow  or  other  models 
that  incorporate  current  market  interest  rates,  credit  spreads 
assigned  to  the  derivative  counterparties  and  other  market 
parameters  and,  therefore,  are  classified  within  Level  2  of  the 
valuation  hierarchy.  Such  derivatives  include  basic  and  structured 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

interest rate swaps and options. Derivatives that are valued based 
upon models with significant unobservable market parameters are 
classified within Level 3 of the valuation hierarchy. At December 
31, 2010,  derivatives classified as Level 3,  which are valued using 
an option-pricing model containing unobservable inputs, consisted 
primarily of warrants and put rights associated with the Processing 
Business  Sale  and  a  total  return  swap  associated  with  the 
Bancorp’s sale of Visa, Inc. Class B shares. Level 3 derivatives also 
include  interest  rate  lock  commitments,  which  utilize  internally 
rate  assumptions  as  a  significant 
generated 

loan  closing 

unobservable input in the valuation process.  

In connection with the Processing Business Sale, the Bancorp 
provided  Advent  International  with  certain  put  options  that  are 
exercisable in the event of certain circumstances. In addition, the 
warrants  associated  with  the  Processing  Business  Sale  allow  the 
Bancorp  to  purchase  an  incremental  10%  nonvoting  interest  in 
FTPS  under  certain  defined  conditions  involving  change  of 
control.  The  fair  values  of  the  warrants  and  put  options  are 
calculated  applying  Black-Scholes  option  valuation  models  using 
probability weighted scenarios.  

The assumptions utilized in the models are summarized in the following table as of December 31: 

Expected term 
Expected volatility (a) 
Risk free rate 
Expected dividend rate 
(a) Based on historical and implied volatilities of comparable companies assuming similar expected terms. 

  Warrants 
8.5 - 18.5 years
36.0 - 37.0%
3.06 - 4.18%
0%

Put Options 
.5 - 3.0 years
25.6 - 44.6%
0.23 - 1.05%
0%

2010 

2009 

    Warrants 
9.5 - 19.5 years
36.7 - 41.1%
3.96 - 4.68%
0%

Put Options 
.5 - 4.0 years
31.3 - 50.2%
0.27 - 2.23%
0%

Under the terms of the total return swap, the  Bancorp will  make 
or  receive  payments  based  on  subsequent  changes 
in  the 
conversion rate of the Visa Class B shares into Class A shares. The 
fair  value  of  the  total  return  swap  was  calculated  using  a  DCF 
model  based  on  unobservable  inputs  consisting  of  management’s 
estimate of the probability of certain litigation scenarios, timing of 
litigation settlements and payments related to the swap. 

The  net  fair  value  of  the  interest  rate  lock  commitments  at 
December 31, 2010 was immaterial to the Bancorp. At December 
31,  2010,  immediate  decreases  in  current  interest  rates  of  25  bp 
and 50 bp would result in increases in the fair value of the interest 
lock  commitments  of  $14  million  and  $27  million, 
rate 

respectively. Immediate increases of current interest rates of 25 bp 
and 50 bp would result in decreases in the fair value of the interest 
rate 
lock  commitments  of  $16  million  and  $33  million, 
respectively,  at  December  31,  2010.  The  change  in  fair  value  of 
interest  rate  lock  commitments  at  December  31,  2010  due  to 
immediate  10%  and  20%  favorable  and  adverse  changes  in  the 
assumed  loan  closing  rates  would  be  immaterial  to  the  Bancorp. 
These  sensitivities  are  hypothetical  and  should  be  used  with 
caution,  as  changes  in  fair  value  based  on  a  variation  in 
assumptions 
the 
relationship  of  the  change  in  assumptions  to  the  change  in  fair 
value may not be linear. 

typically  cannot  be  extrapolated  because 

The  following  tables  are  a  reconciliation  of  assets  and  liabilities  measured  at  fair  value  on  a  recurring  basis  using  significant  unobservable 
inputs (Level 3): 

                                                             Fair Value Measurements Using Significant Unobservable Inputs (Level 3) 

For the year ended December 31, 2010  
($ in millions) 
Beginning balance 
   Total gains or losses (realized/unrealized): 
       Included in earnings  
       Included in other comprehensive income 
   Purchases, sales, issuances and settlements, net  
   Transfers in and/or out of Level 3 (c) 
Ending balance 
The amount of total gains or losses for the period 
included in earnings attributable to the change in 
unrealized gains or losses relating to assets still held 
at December 31, 2010 (d) 

Residual 
Interests in 
Securitizations
$174 

Trading 
Securities 
13 

- 
- 
(174)(b) 
- 
$ - 

$ - 

3 
- 
(10) 

6 

- 

Residential 
Mortgage 
Loans 

Interest Rate 
Derivatives, 
Net (a) 

26 

- 
- 
(6) 
26 
46 

(2) 

187 
- 
(183) 
- 
2 

Equity 
Derivatives, 
Net (a)  
11 

Total 
 Fair Value 
$222 

(14) 
- 
56 
- 
53 

176 
- 
(317) 
26 
$107 

-  

60 

(14) 

$46 

                                                             Fair Value Measurements Using Significant Unobservable Inputs (Level 3) 

For the year ended December 31, 2009 ($ in millions) 
Beginning balance 
   Total gains or losses (realized/unrealized): 
       Included in earnings  
       Included in other comprehensive income 
   Purchases, sales, issuances and settlements, net 
   Transfers in and/or out of Level 3 (c) 
Ending balance 
The amount of total gains or losses for the period included in 
earnings attributable to the change in unrealized gains or losses 
relating to assets still held at December 31, 2009 (d) 

Residual 
Interests in 
Securitizations
$146 

Trading 
Securities 
 - 

10 
3 
15 
- 
$174 

$6 

(4) 
- 
17 

13 

(4) 

Residential 
Mortgage 
Loans 

7 

(2) 
- 
(8) 
29 
26 

Derivatives, 
Net (e)  
24 

Total 
 Fair Value 
$177 

145 
- 
(160) 
- 
9 

149 
3 
(136) 
29 
$222 

(2)  

16 

$16 

Fifth Third Bancorp    119     

 
 
                                                
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

                                                             Fair Value Measurements Using Significant Unobservable Inputs (Level 3) 

Residual 
Interests in 
Securitizations
$10 

Residential 
Mortgage 
Loans 

Derivatives, 
Net (e)  
(4) 

Total 
 Fair Value 
$6 

For the year ended December 31, 2008 ($ in millions) 
Beginning balance 
   Total gains or losses (realized/unrealized): 
       Included in earnings  
       Included in other comprehensive income 
   Purchases, sales, issuances and settlements, net 
   Transfers in and/or out of Level 3 (c) 
Ending balance 
The amount of total gains or losses for the period included in earnings attributable 
to the change in unrealized gains or losses relating to assets still held at December 
31, 2008 (d) 
(a)  Net interest rate derivatives include derivative assets and liabilities of $13 and $11, respectively. Net equity derivatives include derivative assets and liabilities of $81 and $28, 

38 
1 
124 
8 
$177 

(15) 
1 
150 
- 
$146 

54 
- 
(26) 
- 
24 

(1) 
- 
- 
8 
7 

($15) 

$11 

(1)  

27 

- 

respectively. 

(b)  Due to a change in U.S. GAAP adopted by the Bancorp on January 1, 2010, all residual interests in securitizations were eliminated concurrent with the consolidation of the 

related VIEs. See Note 1 for further discussion. 
Includes residential mortgage loans held for sale that were transferred to held for investment. 
Includes interest income and expense. 

(c) 
(d) 
(e)  Net derivatives include derivative assets and liabilities of $84 and $75, respectively, at December 31, 2009, and derivative assets and liabilities of $30 and $6, respectively, at 

December 31, 2008. 

The  total  gains  and  losses  included  in  earnings  for  assets  and  liabilities  measured  at  fair  value  on  a  recurring  basis  using  significant 
unobservable inputs (Level 3) were recorded in the Consolidated Statements of Income as follows:  

($ in millions) 
Interest income 
Mortgage banking net revenue 
Corporate banking revenue 
Other noninterest income 
Securities gains (losses), net 
Other noninterest expense 
Total gains 

              2010                2009 
15
127
1
15
(5)
(4)
149

$ -
187
1
(15)
3
-
$176

         2008 
7 
53 
(4) 
5 
(23) 
- 
38 

The total gains and losses included in earnings attributable to changes in unrealized gains and losses related to Level 3 assets and liabilities still 
held at year end were recorded in the Consolidated Statements of Income as follows: 

($ in millions) 
Interest income 
Mortgage banking net revenue 
Corporate banking revenue 
Other noninterest income 
Securities losses, net 
Other noninterest expense 
Total gains 

                2010 
$ - 
60 
1 
(15) 
- 
- 
$46 

        2009 
11 
(7) 
1 
20 
(5) 
(4) 
16 

        2008 
7 
21 
1 
5 
(23) 
- 
11 

Assets and Liabilities Measured at Fair Value on a Nonrecurring Basis 
Certain assets and liabilities are measured at fair value on a nonrecurring basis. These assets and liabilities are not measured at fair value on an 
ongoing basis; however, they are subject to fair value adjustments in certain circumstances, such as when there is evidence of impairment. The 
following table represents those assets and liabilities that were subject to fair value adjustments during the years ended December 31, 2010 
and 2009 and the related losses from such fair value adjustments.  

 Fair Value Measurements Using 

($ in millions) 
Commercial nonaccrual loans held for sale 
Commercial and industrial loans 
Commercial mortgage loans 
Commercial construction loans 
Residential mortgage loans 
Other consumer loans 
MSRs 
OREO property 
Total  

                Level 1
$120 
 - 
- 
- 
- 
- 
- 
- 
$120 

           Level 2 
- 
- 
- 
- 
- 
71 
- 
- 
71 

           Level 3 
770 
272 
234 
109 
3 
10 
822 
527 
2,747 

Total 

$890 
272 
234 
109 
3 
81 
822 
527 
$2,938 

Total Losses 
Year Ended 
December 31, 2010
($448) 
(470) 
(207) 
(159) 
(6) 
(12) 
(36) 
(264) 
($1,602) 

120    Fifth Third Bancorp         

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

 Fair Value Measurements Using 

($ in millions) 
Commercial nonaccrual loans held for sale 
Residential mortgage loans held for sale 
Commercial and industrial loans 
Commercial mortgage loans 
Commercial construction loans 
Commercial leases 
MSRs 
OREO property 
Investment in FTPS Holding, LLC 
Total  

                Level 1
$60 
- 
 64 
37 
40 
- 
- 
- 
- 
$201 

           Level 2 
- 
- 
- 
- 
- 
- 
- 
- 
524 
524 

           Level 3 
163 
55 
243 
303 
199 
1 
699 
461 
- 
2,124 

Total 

$223 
55 
307 
340 
239 
1 
699 
461 
524 
$2,849 

Total Losses 
Year Ended 
December 31, 2009 
($56) 
(2) 
(217) 
(136) 
(150) 
(2) 
(24) 
(131) 
- 
($718) 

During 2010, the Bancorp transferred $650 million of commercial 
loans from the portfolio to loans held for sale. Of the loans that 
were  transferred  to  held  for  sale,  $112  million  were  fair  valued 
based on executable bids and, therefore, classified within Level 1 
of the valuation hierarchy. The remaining $538 million were fair 
valued  based  on  discounted  cash  flow  models  incorporating 
appraisals  of  the  underlying  collateral,  as  well  as  assumptions 
about  investor  return  requirements  and  amounts  and  timing  of 
expected  cash  flows  and,  therefore,  classified  within  Level  3  of 
the valuation hierarchy. In addition, existing loans held for sale of 
$240  million  were  further  adjusted,  $8  million  of  which  were 
based  on  executable  bids  and  therefore  classified  within  Level  1 
of the valuation hierarchy, and the remaining $232 million based 
on  appraisals  of  the  underlying  collateral  value  and,  therefore, 
classified within Level 3 of the valuation hierarchy. 

During 2010, and 2009, the Bancorp recorded nonrecurring 
impairment  adjustments  to  certain  commercial  and  industrial, 
commercial mortgage and commercial construction loans held for 
investment. Such amounts are generally based on the fair value of 
the  underlying  collateral  supporting  the  loan  and  were  classified 
within  Level  3  of  the  valuation  hierarchy.  During  2009,  certain 
amounts were based on bids for the loans in active markets and, 
therefore, classified within Level 1 of the valuation hierarchy. In 
cases  where  the  carrying  value  exceeds  the  fair  value,  an 
impairment loss is recognized.  

the  Bancorp 

During  2010, 

During  2010, 

recorded  nonrecurring 
adjustments  to  certain  residential  mortgage  loans.  The  fair  value 
of these loans was based on the underlying collateral values and, 
therefore, classified within Level 3 of the valuation hierarchy. 
the  Bancorp 

recorded  nonrecurring 
adjustments  to  certain  other  consumer  loans.  As  indicated  in 
Note  12,  the  Bancorp  provides  funding  to  certain  entities 
sponsored  by  third  parties  to  finance  consumer  loans  originated 
by  third  parties.  During  2010,  one  of  these  entities  agreed  to 
transfer  ownership  of  its  underlying  consumer  loans  to  the 
Bancorp,  and  these  loans  are  now  classified  as  held  for 
investment. Upon transfer, the Bancorp was required to measure 
and record the loans at fair value, which was determined using a 
DCF model, which are classified within Level 2 of the valuation 
hierarchy,  and  in  some  cases,  the  value  of  the  underlying 
collateral,  which  are  classified  within  Level  3  of  the  valuation 
hierarchy. 

During  2010  and  2009,  the  Bancorp  recognized  temporary 
impairments in certain classes of the MSR portfolio in which the 
carrying value was adjusted to fair value as of December 31, 2010 
and  2009.  MSRs  do  not  trade  in  an  active,  open  market  with 
readily  observable  prices.  While  sales  of  MSRs  do  occur,  the 
precise  terms  and  conditions  typically  are  not  readily  available. 
Accordingly, the Bancorp estimates the fair value of MSRs using 
discounted  cash  flow  models  with  certain  unobservable  inputs, 
primarily  prepayment  speed  assumptions, 
in  a 
classification  within  Level  3  of  the  valuation  hierarchy.  Refer  to 
Note 13 for further information on the Bancorp’s MSRs. 

resulting 

During  2010  and  2009,  the  Bancorp  recorded  nonrecurring 
adjustments  to  certain  commercial  and  residential  real  estate 
properties  classified  as  OREO  and  measured  at  the  lower  of 
carrying  amount  or  fair  value,  less  costs  to  sell.  Such  fair  value 
amounts are generally based on appraisals of the property values, 
resulting  in  a  classification  within  Level  3  of  the  valuation 
hierarchy.  In  cases  where  the  carrying  amount  exceeds  the  fair 
value,  less  costs  to  sell,  an  impairment  loss  is  recognized.  The 
previous  table  reflects  the  fair  value  measurements  of  the 
properties before deducting the estimated costs to sell. 

During  2009,  the  Bancorp  purchased  residential  mortgage 
loans  with  a  principal  balance  of  $57  million.  The  Bancorp 
subsequently  recorded  nonrecurring 
impairment  adjustments 
totaling $2 million during 2009. Such amounts are generally based 
on the fair value of the underlying collateral supporting the loan 
and, therefore, classified within Level 3 of the valuation hierarchy. 
On  June  30,  2009,  the  Bancorp  recorded  an  investment  in 
FTPS  Holdings,  LLC  related  to  its  retained  noncontrolling 
interest from the Processing Business Sale. The investment’s fair 
value  was  based  on  the  Bancorp’s  proportional  share  of  the 
LLC’s  equity  capital  and  was  measured  using  observable  data 
directly  from  the  sales  transaction  with  Advent  International. 
Therefore,  this  investment  was  classified  within  Level  2  of  the 
valuation  hierarchy.  In  subsequent  periods,  the  investment  in 
FTPS Holdings, LLC has been recorded under the equity method 
of accounting. 

Fair Value Option 
The Bancorp has elected to measure residential mortgage loans held 
for  sale  under  the  fair  value  option  as  allowed  under  U.S.  GAAP. 
Management’s  intent  to  sell  residential  mortgage  loans  classified  as 
held for sale may change over time due to such factors as changes in 
the overall liquidity in markets or changes in characteristics specific to 
certain  loans  held  for  sale.  Consequently,  these  loans  may  be 
reclassified  to  loans  held  for  investment  and  maintained  in  the 
Bancorp’s loan portfolio. In such cases, the loans will continue to be 
measured  at  fair  value.  Residential  loans  with  fair  values  of  $26 
million  and  $29  million,  respectively,  were  transferred  to  the 
Bancorp’s  portfolio  during  2010  and  2009.  Losses  related  to  fair 
value adjustments on these loans were immaterial to the Bancorp for 
the year ended December 31, 2010, compared to $2 million of losses 
during 2009.  

Fair  value  changes  included  in  earnings  for  instruments  for 
which  the  fair  value  option  was  elected  included  losses  of  $191 
million  and  $162  million,  respectively  during  2010  and  2009.  These 
losses  are  reported  as  mortgage  banking  net  revenue  in  the 
Consolidated Statements of Income.  

Valuation  adjustments  related  to  instrument-specific  credit  risk 
for  residential  mortgage  loans  measured  at  fair  value  negatively 
impacted  the  fair  value  of  these  loans  by  $5  million  and  $3  million, 
respectively,  during  2010  and  2009.  Interest  on  residential  mortgage 
loans  measured  at  fair  value  is  accrued  as  it  is  earned  using  the 
effective  interest  method  and  is  reported  as  interest  income  in  the 
Consolidated Statements of Income.  

Fifth Third Bancorp    121 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

The  following  tables  summarize  the  difference  between  the  aggregate  fair  value  and  the  aggregate  unpaid  principal  balance  for  residential 
mortgage loans measured at fair value. 

($ in millions) 
As of December 31, 2010  
Residential mortgage loans measured at fair value 
Past due loans of 90 days or more 
Nonaccrual loans 

As of December 31, 2009  
Residential mortgage loans measured at fair value 
Past due loans of 90 days or more 
Nonaccrual loans 

Aggregate 
Fair Value

Aggregate Unpaid  
Principal Balance 

Difference 

$1,938 
5 
1 

$1,496 
3 
1 

1,913 
6 
1 

1,463 
4 
1 

$25 
(1) 
- 

$33 
(1) 
- 

Fair Value of Certain Financial Instruments  
The following table summarizes carrying amounts and estimated fair values for certain financial instruments, excluding financial instruments 
measured at fair value on a recurring basis at: 

December 31, 2010 ($ in millions) 
Financial assets: 
    Cash and due from banks 
    Other securities 
  Held-to-maturity securities 
    Other short-term investments 
  Loans held for sale 
  Portfolio loans and leases:  

Commercial and industrial loans 
Commercial mortgage loans 
Commercial construction loans 
Commercial leases 
Residential mortgage loans (a) 
Home equity 
Automobile loans 
Credit card 
Other consumer loans and leases 
Unallocated allowance for loan and lease losses 

Total portfolio loans and leases, net (a) 

Financial liabilities: 
    Deposits 
    Federal funds purchased 
    Other short-term borrowings 
  Long-term debt 
(a) Excludes $46 of residential mortgage loans measured at fair value on a recurring basis. 

December 31, 2009 ($ in millions) 
Financial assets: 
    Cash and due from banks 
    Other securities  
  Held-to-maturity securities 
    Other short-term investments 
  Loans held for sale  
  Portfolio loans and leases, net (a) 
Financial liabilities: 
    Deposits 
    Federal funds purchased 
    Other short-term borrowings 
  Long-term debt 
(a) Excludes $26 of residential mortgage loans measured at fair value on a recurring basis. 

122    Fifth Third Bancorp        

        Carrying 
       Amount 

        Fair Value 

$2,159 
868 
353 
1,515 
324 

26,068 
10,248 
1,890 
3,267 
8,600 
11,248 
10,910 
1,738 
622 
(150) 
74,441 

81,648 
279 
1,574 
9,558 

2,159
868
353
1,515
324

27,322
9,513
1,471
2,934
7,577
9,366
10,975
1,786
682
-
71,626

81,860
279
1,574
9,921

Carrying 
Amount 

Fair Value 

$2,318
893
     355
  3,369
          543
73,004

 84,305
     182
1,415
10,507

2,318
893
355
3,369
543
68,748

     84,544
182
1,415
9,899

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

Cash  and  due  from  banks,  other  securities,  other  short-term  investments, 
deposits, federal funds purchased and other short-term borrowings 
For financial instruments with a short-term or no stated maturity, 
prevailing  market  rates  and  limited  credit  risk,  carrying  amounts 
approximate  fair  value.  Those  financial  instruments  include  cash 
and due from banks, FHLB and FRB restricted stock, other short-
term  investments,  certain  deposits  (demand,  interest  checking, 
savings,  money  market  and  foreign  office  deposits),  and  federal 
funds  purchased.  Fair  values  for  other  time  deposits,  certificates 
of  deposit  $100,000  and  over  and  other  short-term  borrowings 
were  estimated  using  a  discounted  cash  flow  calculation  that 
applied  prevailing  LIBOR/swap  interest  rates  for  the  same 
maturities. 

Loans held for sale  
Fair values for commercial loans held for sale were valued based 
on  executable  bids  when  available,  or  on  discounted  cash  flow 
models  incorporating  appraisals  of  the  underlying  collateral,  as 
well  as  assumptions  about  investor  return  requirements  and 
amounts and timing of expected cash flows. Fair values for other 
consumer loans held for sale are based on contractual values upon 
which  the  loans  may  be  sold  to  a  third  party,  and  approximate 
their carrying value. 
Portfolio loans and leases, net 
Fair values were estimated by discounting future cash flows using 
the current market rates of loans to borrowers with similar credit 
characteristics and similar remaining maturities. 

Held-to-maturity securities 
The Bancorp's held-to-maturity securities are primarily composed 
of  instruments  that  provide  income  tax  credits  as  the  economic 
return  on  the  investment.  The  fair  value  of  these  instruments  is 
estimated based on current U.S. Treasury tax credit rates. 

Long-term debt 
Fair value of long-term debt was based on quoted market prices, 
when  available,  or  a  discounted  cash  flow  calculation  using 
LIBOR/swap interest rates and, in some cases, a spread for new 
issues for borrowings of similar terms. 

Fifth Third Bancorp    123 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

29.  CERTAIN REGULATORY REQUIREMENTS AND CAPITAL RATIOS 
The principal source of income and funds for the Bancorp (parent 
company)  are  dividends  from  its  subsidiaries.  The  dividends  paid 
by  the  Bancorp’s  state  chartered  bank  are  subject  to  regulations 
and  limitations  prescribed  by  the  appropriate  state  authority.  The 
Bancorp’s nonbank subsidiaries are also limited by certain federal 
and state statutory provisions and regulations covering the amount 
of dividends that may be paid in any given year. 

The  Bancorp’s  subsidiary  banks  must  maintain  cash  reserve 
balances  when  total  reservable  deposit  liabilities  are  greater  than 
the  regulatory  exemption.  These  reserve  requirements  may  be 
satisfied with vault cash and noninterest-bearing cash balances on 
deposit with the FRB. In 2010 and 2009, the subsidiary banks were 
required to maintain average cash reserve balances of $547 million 
and $439 million, respectively.  

The FRB adopted guidelines pursuant to which it assesses the 
adequacy  of  capital  in  examining  and  supervising  a  bank  holding 
company  and  in  analyzing  applications  to  it  under  the  Bank 
Holding  Company  Act  of  1956,  as  amended.  These  guidelines 
include quantitative measures that assign risk weightings to assets 
and  off-balance  sheet  items,  as  well  as  define  and  set  minimum 
regulatory  capital  requirements.  All  bank  holding  companies  are 
required to maintain core capital (Tier I) of at least four percent of 
risk-weighted  assets  (Tier  I  capital  ratio),  total  capital  of  at  least 
eight  percent  of  risk-weighted  assets.  (Total  risk-based  capital 
ratio)  and  Tier  I  capital  of  at  least  three  percent  of  adjusted 
quarterly average assets (Tier I leverage ratio). Failure to meet the 
minimum  capital  requirements  can  initiate  certain  actions  by 
regulators  that  could  have  a  direct  material  effect  on  the 
Consolidated Financial Statements of the Bancorp.   

Tier  I  capital  consists  principally  of  shareholders’  equity 
including  Tier  I  qualifying  trust  preferred  securities.  It  excludes 
unrealized  gains  and  losses  on  available-for-sale  securities  and 
unrecognized  pension  actuarial  gains  and  losses  and  prior  service 
cost, goodwill and certain other intangibles. Current provisions of 
the recently enacted Dodd-Frank Act will phase out the inclusion 
of  certain  trust  preferred  securities  as  a  component  of  Tier  I 
capital  beginning  January  1,  2013.  Under  these  provisions,  these 
trust preferred securities would qualify as a component of Tier II 
capital.  At  December  31,  2010,  the  Bancorp’s  Tier  I  capital 
included $2.8 billion of trust preferred securities. 

Tier  II  capital  consists  principally  of  perpetual  and  trust 
preferred stock that is not eligible to be included as Tier I capital, 
term  subordinated  debt,  intermediate-term  preferred  stock  and, 
subject to limitations, allowances for loan and lease losses.  

($ in millions) 
Total risk-based capital (to risk-weighted assets): (a) 
  Fifth Third Bancorp (Consolidated) 
  Fifth Third Bank  
Tier I capital (to risk-weighted assets): 
  Fifth Third Bancorp (Consolidated) 
  Fifth Third Bank  
Tier I leverage (to average assets): 
  Fifth Third Bancorp (Consolidated) 
  Fifth Third Bank  

Assets  and  credit  equivalent  amounts  of  off-balance-sheet 
items  are  assigned  to  one  of  several  broad  risk  categories, 
according  to  the  obligor,  guarantor  or  nature  of  collateral.  The 
aggregate dollar value of the amount of each category is multiplied 
by  the  associated  risk  weighting  of  that  category.  The  resulting 
weighted values from each of the risk categories in sum is the total 
risk-weighted  assets.  Quarterly  average  assets  for  this  purpose  do 
not  include  goodwill  and  any  other  intangible  assets  and  other 
investments  that  the  FRB  determines  should  be  deducted  from 
Tier I capital.   

The  supervisory  agencies,  including  the  Bancorp’s  primary 
regulator,  the  Federal  Reserve  Bank  of  Cleveland,  have  issued 
regulations  regarding  the  capital  adequacy  of  subsidiary  banks. 
These  requirements  are  substantially  similar  to  those  adopted  by 
the  FRB  regarding  bank  holding  companies,  as  described 
previously.  In  addition,  the  federal  banking  agencies  have  issued 
substantially  similar  regulations  to  implement  the  system  of 
prompt corrective action established by Section 38 of the Federal 
Deposit  Insurance  Act.  Under  the  regulations,  a  bank  generally 
shall  be  deemed  to  be  well-capitalized  if  it  has  a  Total  risk-based 
capital ratio of 10% or more, a Tier I capital ratio of six percent or 
more,  a  Tier  I  leverage  ratio  of  five  percent  or  more  and  is  not 
subject  to  any  written  capital  order  or  directive.  If  an  institution 
becomes  undercapitalized,  it  would  become  subject  to  significant 
additional oversight, regulations and requirements as mandated by 
the Federal Deposit Insurance Act.  

On  September  30,  2009  the  Bancorp  merged  its  Fifth  Third 
Bank (Michigan) and Fifth Third Bank N.A. charters into the Fifth 
Third  Bank  (Ohio)  charter.  As  a  result,  regulatory  capital 
requirements are only applicable to the Bancorp and its subsidiary 
bank, Fifth Third Bank (Ohio) as of December 31, 2010 and 2009. 
The  Bancorp  and  its  subsidiary  bank  had  Tier  I,  Total  risk-based 
capital and Tier I leverage ratios above the well-capitalized levels at 
December 31, 2010 and 2009. As of December 31, 2010, the most 
recent notification from the FRB categorized the Bancorp and its 
subsidiary bank as well-capitalized under the regulatory framework 
for prompt corrective action. To continue to qualify for financial 
holding company status pursuant to the Gramm-Leach-Bliley Act 
of 1999, the Bancorp’s subsidiary banks must, among other things, 
maintain “well-capitalized” capital ratios. 

The following table presents capital and risk-based capital and 
leverage  ratios  for  the  Bancorp  and  its  subsidiary  bank  at 
December 31: 

    2010 

   2009 

Amount 

Ratio 

Amount

Ratio 

$18,173 
14,931 

18.14 % 
15.17 

$17,648
15,663

17.48 %
15.56 

13,965 
12,976 

13,965 
12,976 

13.94 
13.18 

12.79 
12.08 

13,428
13,574

13,428
13,574

13.30 
13.49 

12.34 
12.69 

(a) Under the banking agencies risk-based capital guidelines, assets and credit equivalent amounts of derivatives and off-balance sheet exposures are assigned to broad risk categories. The 
aggregate dollar amount in each risk category is multiplied by the associated risk weight of the category. The resulting weighted values are added together resulting in the Bancorp’s total 
risk-weighted assets. 

124    Fifth Third Bancorp          

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
30.  PARENT COMPANY FINANCIAL STATEMENTS

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

2010 

($ in millions) 
Condensed Statements of Income (Parent Company Only) 
For the years ended December 31 
Income 
Interest on loans to subsidiaries 
Expenses 
Interest 
Goodwill impairment  
Other 
Total expenses 
Loss Before Income Taxes and Change in
Undistributed Earnings of Subsidiaries 

188 
- 
26 
214 

$33 

2009

39

222
-
20
242

(181) 
64 

(203)
71

Applicable income tax benefit 
Loss Before Change in Undistributed 

Earnings of Subsidiaries 

Undistributed earnings (loss) of subsidiaries 
Net Income (Loss) 

   2008

80

293
57
24
374

(294)
84

(117) 
870 
$753 

(132)
869
737

(210)
(1,903)
(2,113)

Condensed Balance Sheets (Parent Company Only) 
As of December 31 
Assets 
Cash 
Short-term investments 
Loans to subsidiaries 
Investment in subsidiaries 
Goodwill 
Other assets 
Total Assets 
Liabilities 
Other short-term borrowings 
Accrued expenses and other liabilities 
Long-term debt 
Total Liabilities 
Shareholders’ Equity 
Total Liabilities and Shareholders’ Equity 

2010

2009

$60
2,953
1,521
15,622
80
545
$20,781

$414
356
5,960
6,730
14,051
$20,781

2
2,350
1,360
16,105
80
381
20,278

280
695
5,806
6,781
13,497
20,278

($ in millions) 
Condensed Statements of Cash Flows (Parent Company Only) 
For the years ended December 31 
Operating Activities
Net income (loss) 
Adjustments to reconcile net income (loss) 

$753

2010

2009

737

to net cash provided by operating 
activities: 
Provision (benefit) for deferred income 

taxes 

Goodwill impairment 
Dividend from subsidiary 
  Undistributed earnings of subsidiaries 

Net change in: 
  Other assets 
  Accrued expenses and other liabilities 

Other, net 
Net Cash Provided by (Used in)  

Operating Activities 

Investing Activities
Capital contribution to subsidiaries 
Net cash paid in business combinations 
Net change in: 
    Other short-term investments 
    Loans to subsidiaries 
Net Cash Used in Investing Activities 
Financing Activities
Net change in other short-term borrowings 
Proceeds from issuance of long-term debt 
Repayment of long-term debt 
Dividends paid on common shares 
Dividends paid on preferred shares 
Issuance of preferred shares, series F, G 
Issuance of common shares 
Exercise of stock-based awards 
Exchange of preferred shares, Series G 
Dividends on exchange of preferred shares, 

Series G 

Retirement of preferred shares, series D, E 
Dividends on redemption of preferred 

shares, series D, E 

Other, net 
Net Cash (Used in) Provided by 

Financing Activities 

Net Increase  (Decrease) in Cash 
Cash at Beginning of Year 
Cash at End of Year

   2008

(2,113)

11
57
-
1,903

(85)
40
(5)

(192)

(2)
-
1,400
(870)

(6)
(339)
(11)

925

2
-
-
(869)

83
591
(6)

538

-
-

(1,600)
-

(2,000)
(328)

(603)
(161)
(764)

134
-
-
(32)
(205)
-
-
-
-

-
-

-
-

(103)
58
2
$60

1,158
(117)
(559)

(503)
-
(31)
(27)
(220)
-
987
-
(269)

35
-

-
(10)

(38)
(59)
61
2

(2,423)
(42)
(4,793)

763
2,126
(1,714)
(639)
(48)
4,480
-
4
-

-
(9)

(19)
(13)

4,931
(54)
115
61

Fifth Third Bancorp    125     

 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

31. BUSINESS SEGMENTS 
The  Bancorp  reports  on  four  business  segments:  Commercial 
Banking,  Branch  Banking,  Consumer  Lending  and  Investment 
Advisors.  Results  of  the  Bancorp’s  business  segments  are 
presented  based  on  its  management  structure  and  management 
accounting  practices.  The  structure  and  accounting  practices  are 
specific  to  the  Bancorp;  therefore,  the  financial  results  of  the 
Bancorp’s business segments are not necessarily comparable with 
similar  information  for  other  financial  institutions.  The  Bancorp 
refines  its  methodologies  from  time  to  time  as  management 
accounting practices are improved and businesses change. 

On  June  30,  2009,  the  Bancorp  completed  the  Processing 
Business Sale, which represented the sale of a majority interest in 
the  Bancorp’s  merchant  acquiring  and  financial  institutions 
processing  businesses.  Financial  data  for  the  merchant  acquiring 
and  financial  institutions  processing  businesses  was  originally 
reported  in  the  former  Processing  Solutions  segment  through 
June  30,  2009.  As  a  result  of  the  sale,  the  Bancorp  no  longer 
presents  Processing  Solutions  as  a  segment  and  therefore, 
historical  financial  information  for  the  merchant  acquiring  and 
financial  institutions  processing  businesses  has  been  reclassified 
under  General  Corporate  and  Other  for  all  periods  presented. 
in  the  Processing 
Interchange  revenue  previously  recorded 
Solutions segment and associated with cards currently included in 
Branch Banking is now included in the Branch Banking segment 
for  all  periods  presented.  Additionally,  the  Bancorp  retained  its 
retail  credit  card  and  commercial  multi-card  service  businesses, 
which  were  also  originally  reported  in  the  former  Processing 
Solutions segment through June 30, 2009, and are now included in 
the  Consumer  Lending  and  Commercial  Banking  segments, 
respectively,  for  all  periods  presented.  Revenue  from  the 

remaining  ownership  interest  in  the  Processing  Business  is 
recorded in General Corporate and Other as noninterest income.   
The  Bancorp  manages  interest  rate  risk  centrally  at  the 
level  by  employing  a  FTP  methodology.  This 
corporate 
methodology  insulates  the  business  segments  from  interest  rate 
volatility,  enabling  them  to  focus  on  serving  customers  through 
loan  originations  and  deposit  taking.  The  FTP  system  assigns 
charge  rates  and  credit  rates  to  classes  of  assets  and  liabilities, 
respectively,  based  on  expected  duration  and  the  LIBOR  swap 
curve.  Matching  duration  allocates  interest  income  and  interest 
expense  to  each  segment  so  its  resulting  net  interest  income  is 
insulated from interest rate risk. In a rising rate environment, the 
Bancorp benefits from the widening spread between deposit costs 
and wholesale funding costs. However, the Bancorp’s FTP system 
credits  this  benefit  to  deposit-providing  businesses,  such  as 
Branch Banking and Investment Advisors, on a duration-adjusted 
basis.  The  net  impact  of  the  FTP  methodology  is  captured  in 
General Corporate and Other. 

The business segments are charged provision expense based 
on the actual net charge-offs experienced by the loans owned by 
each segment. Provision expense attributable to loan growth and 
changes  in  factors  in  the  allowance  for  loan  and  lease  losses  are 
captured in General Corporate and Other. The financial results of 
the business segments include allocations for shared services and 
headquarters  expenses.  Even  with  these  allocations,  the  financial 
results  are  not  necessarily  indicative  of  the  business  segments’ 
financial  condition  and  results  of  operations  as  if  they  existed  as 
independent  entities.  Additionally,  the  business  segments  form 
synergies by taking advantage of cross-sell opportunities and when 
funding operations, by accessing the capital markets as a collective 
unit. 

126    Fifth Third Bancorp         

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Results of operations and average assets by segment for each of the three years ended December 31 are: 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

2010 ($ in millions) 
Net interest income (a) 
Provision for loan and lease losses 
Net interest income (loss) after provision for loan 

Commercial 
Banking 

Branch 
Banking 
1,501 
542 

Consumer  
Lending 
418 
582 

Investment 
Advisors 
138 
44 

General 
Corporate 
20 
(789) 

Eliminations
-
-

         Total
3,622
1,538

and lease losses 
Noninterest income: 

Mortgage banking net revenue 
Service charges on deposits 
Corporate banking revenue 
Investment advisory revenue 
Card and processing revenue  
Other noninterest income 
Securities gains (losses), net 

Total noninterest income 
Noninterest expense: 

Salaries, wages and incentives 
Employee benefits 
Net occupancy expense 
Technology and communications 
Equipment expense 
Card and processing expense 
Other noninterest expense 

$1,545 
1,159 

386 

- 
199 
346 
15 
33 
42 
- 
635 

215 
39 
16 
14 
2 
2 
702 
990 
31 
(134) 
165 

959 

27 
369 
15 
106 
303 
73 
- 
893 

(164) 

619 
1 
- 
- 
(5) 
33 
14 
662 

94 

2 
6 
3 
346 
1 
(2) 
- 
356 

433 
119 
174 
16 
49 
102 
648 
1,541 
311 
110 
201 

168 
32 
7 
2 
1 
4 
345 
559 
(61) 
(21) 
(40) 

131 
25 
9 
2 
1 
- 
237 
405 
45 
16 
29 

809 

(1) 
(1) 
- 
- 
(16) 
260 
47 
289 

483 
99 
92 
155 
69 
- 
(432) 
466 
632 
234 
398 

- 
398 
250 
148 
(8,669) 

-

-
-
-
(106)(b)
-
-
-
(106)

-
-
-
-
-
-
(106)
(106)
-
-
-

-
-
-
-
-

2,084

647
574
364
361
316
406
61
2,729

1,430
314
298
189
122
108
1,394
3,855
958
205
753

-
753
250
503
112,434

Total noninterest expense 
Income before income taxes 
Applicable income tax (benefit) expense (a) 
Net income (loss) 
Less: Net income (loss) attributable to 
noncontrolling interest 
Net income (loss) attributable to Bancorp 
Dividends on preferred stock 
Net income (loss) available to common shareholders 
Average assets 
(a) Includes FTE adjustments of $18. 
(b) Revenue sharing agreements between Investment Advisors and Branch Banking are eliminated in the Consolidated Statements of Income 

- 
165 
- 
165 
$43,316 

- 
(40) 
- 
(40) 
22,260 

- 
201 
- 
201 
49,066 

- 
29 
- 
29 
6,461 

2009 ($ in millions) 
Net interest income (a) 
Provision for loan and lease losses 
Net interest income (loss) after provision for loan 

Commercial 
Banking 
$1,383 
1,360 

Branch 
Banking 
1,559 
585 

Consumer  
Lending 
494 
574 

Investment 
Advisors 
157 
57 

and lease losses 
Noninterest income: 

Mortgage banking net revenue 
Service charges on deposits 
Corporate banking revenue 
Investment advisory revenue 
Card and processing revenue  
Gain on sale of Processing Business 
Other noninterest income 
Securities gains (losses), net 

Total noninterest income 
Noninterest expense: 

Salaries, wages and incentives 
Employee benefits 
Net occupancy expense 
Technology and communications 
Equipment expense 
Card and processing expense 
Other noninterest expense 

Total noninterest expense 
Income (loss) before income taxes 
Applicable income tax (benefit) expense (a) 
Net income (loss) 
Dividends on preferred stock 
Net income (loss) available to common 

23 

- 
196 
353 
11 
28 
- 
20 
1 
609 

186 
35 
17 
6 
3 
1 
741 
989 
(357) 
(237) 
(120) 
- 

974 

26 
428 
10 
84 
264 
- 
86 
- 
898 

396 
106 
169 
16 
48 
68 
569 
1,372 
500 
176 
324 
- 

(80) 

526 
- 
- 
- 
4 
- 
40 
57 
627 

160 
27 
7 
2 
1 
2 
312 
511 
36 
13 
23 
- 

100 

1 
8 
11 
315 
1 
- 
- 
- 
336 

117 
23 
10 
2 
1 
- 
201 
354 
82 
29 
53 
- 

General 
Corporate 
(220) 
967 

(1,187) 

- 
- 
(2) 
(1) 
357 
1,758 
333 
(11) 
2,434 

480 
120 
105 
155 
70 
122 
(330) 
722 
525 
68 
457 
226 

shareholders 
Average assets 
(a)  Includes FTE adjustments of $19. 
(b)  Revenue sharing agreements between Investment Advisors and Branch Banking are eliminated in the Consolidated Statements of Income  
(c)  Card and processing revenues provided to the banking segments are eliminated in the Consolidated Statements of Income. 

(120) 
$46,082 

23 
22,623 

324 
50,019 

53 
5,679 

231 
(9,547) 

Eliminations
-
-

         Total
3,373
3,543

-

-
-
-
(83)(b)
(39)(c)
-
-
-
(122)

-
-
-
-
-
-
(122)
(122)
-
-
-
-

-
-

(170)

553
632
372
326
615
1,758
479
47
4,782

1,339
311
308
181
123
193
1,371
3,826
786
49
737
226

511
114,856

Fifth Third Bancorp    127 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

2008 ($ in millions) 
Net interest income (a) 
Provision for loan and lease losses 
Net interest income (loss) after provision for loan 

Commercial 
Banking 
$1,567 
1,864 

Branch 
Banking 
1,714 
352 

Consumer  
Lending 
481 
441 

Investment 
Advisors 
191 
49 

General 
Corporate 
(417) 
1,854 

Eliminations 
- 
- 

         Total
3,536
4,560

and lease losses 
Noninterest income: 

Mortgage banking net revenue 
Service charges on deposits 
Corporate banking revenue 
Investment advisory revenue 
Card and processing revenue  
Other noninterest income 
Securities gains (losses), net 

Total noninterest income 
Noninterest expense: 

Salaries, wages and incentives 
Employee benefits 
Net occupancy expense 
Technology and communications 
Equipment expense 
Card and processing expense 
Goodwill impairment 
Other noninterest expense 

Total noninterest expense 
Income (loss) before income taxes 
Applicable income tax expense (benefit) (a) 
Net income (loss) 
Dividends on preferred stock 
Net income (loss) available to common 

(297) 

1,362 

- 
186 
401 
18 
26 
47 
- 
678 

208 
35 
17 
7 
4 
1 
750 
646 
1,668 
(1,287) 
(554) 
(733) 
- 

13 
447 
12 
84 
246 
105 
- 
907 

409 
108 
159 
16 
44 
45 
- 
512 
1,293 
976 
344 
632 
- 

40 

184 
- 
- 
- 
3 
40 
124 
351 

111 
26 
8 
2 
1 
6 
215 
251 
620 
(229) 
(81) 
(148) 
- 

142 

1 
9 
18 
354 
2 
2 
- 
386 

133 
26 
10 
2 
1 
- 
- 
204 
376 
152 
54 
98 
- 

shareholders 
Average assets 
(a)  Includes FTE adjustments of $22. 
(b) Revenue sharing agreements between Investment Advisors and Branch Banking are eliminated in the Consolidated Statements of Income. 
(c) Card and processing revenues provided to the banking segments are eliminated in the Consolidated Statements of Income. 

(733) 
$47,834 

(148) 
23,294 

632 
46,182 

98 
5,496 

(2,271) 

- 

(1,024)

1 
(1) 
- 
(6) 
701 
169 
(90) 
774 

476 
83 
106 
164 
80 
222 
- 
(374) 
757 
(2,254) 
(292) 
(1,962) 
67 

(2,029) 
(8,510) 

- 
- 
- 
(84)(b) 
(66)(c) 
- 
- 
(150) 

- 
- 
- 
- 
- 
- 
- 
(150) 
(150) 
- 
- 
- 
- 

- 
- 

199
641
431
366
912
363
34
2,946

1,337
278
300
191
130
274
965
1,089
4,564
(2,642)
(529)
(2,113)
67

(2,180)
114,296

32. SUBSEQUENT EVENTS 

Common stock and senior notes offerings 
On  January  25,  2011,  the  Bancorp  raised  $1.7  billion  in  new 
common  equity  through  the  issuance  of  121,428,572  shares  of 
common stock in an underwriting offering with an initial price of 
$14.00 per share. On January 24, 2011, the underwriters exercised 
their  option  to  purchase  an  additional  12,142,857  shares  at  the 
offering  price  of  $14.00  per  share.  In  connection  with  this 
exercise, the Bancorp entered into a forward sale agreement which 
resulted  in  a  final  net  payment  of  959,821  shares  on  February  4, 
2011. 

On  January  25,  2011,  the  Bancorp  issued  $1.0  billion  of 
senior  notes  to  third  party  investors,  and  entered  into  a 
Supplemental Indenture dated January 25, 2011 with Wilmington 
Trust Company, as Trustee, which modifies the existing Indenture 
for  Senior  Debt  Securities  dated  April  30,  2008  between  the 
Bancorp  and  the  Trustee.  The  Supplemental  Indenture  and  the 
Indenture  define  the  rights  of  the  Senior  Notes,  which  Senior 
Notes are represented by Global Securities dated as of January 25, 
2011. The senior notes bear a fixed rate of interest of 3.625% per 
annum.  The  notes  are  unsecured,  senior  obligations  of  the 
Bancorp. Payment of the full principal amount of the notes will be 
due  upon  maturity  on  January  25,  2016.  The  notes  will  not  be 
subject  to  the  redemption  at  the  Bancorp’s  option  at  any  time 
prior to maturity. 

Repurchase of outstanding TARP preferred stock 
As  further  discussed  in  Note  24,  on  December 31,  2008,  the 
Bancorp  issued  $3.4  billion  of  Fixed  Rate  Cumulative  Perpetual 
Preferred  Stock,  Series  F,  and  related  warrants  to  the  U.S. 
Treasury under the U.S. Treasury’s CPP.  

On  February 2,  2011,  the  Bancorp  redeemed  all  136,320 
shares  of  its  Series  F  Preferred  Stock  held  by  the  U.S.  Treasury. 
The  net  proceeds  from  the  Bancorp’s  previously  discussed 
common  stock  and  senior  notes  offerings  and  other  funds  were 
used to redeem the $3.4 billion of Series F Preferred Stock. 

In connection with the redemption of the Series F Preferred 
Stock,  the  Bancorp  accelerated  the  accretion  of  the  remaining 
issuance discount on the Series F Preferred Stock and recorded a 
corresponding reduction in retained earnings of $153 million. This 
resulted in a one-time, noncash reduction in net income available 
to  common  shareholders  and  related  basic  and  diluted  earnings 
per  share.  This  transaction  will  be  reflected  in  the  Bancorp’s 
Consolidated  Financial  Statements  for  the  quarter  ended  March 
31, 2011. 

Dividends  of  $15  million  were  paid  on  February 2,  2011 
when  the  Series  F  Preferred  Stock  was  redeemed.  The  Bancorp 
notified the U.S. Treasury on February 17, 2011, of its intention to 
negotiate  for  the  purchase  of  the  warrants  issued  to  the  U.S. 
Treasury in connection with the CPP preferred stock investment. 

128    Fifth Third Bancorp         

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SECURITI

UNITED
IES AND EXC
Washington

 STATES 

CHANGE COM
n, D.C. 20549 

MMISSION 

FORM

M 10-K 

ANNUAL RE
15(d) OF THE 
1
For the

EPORT PURSU
SECURITIES
 fiscal year end

UANT TO SEC
S EXCHANGE
ded December 3

R 
CTION 13 OR
E ACT OF 193
4 
31, 2010 

Co

ommission file n

number 001-336

653 

In
ncorporated in t
mployer Identif
I.R.S. Em
ddress: 38 Foun
Ad
Cincinnati, 
Telephone: (8

the State of Ohi
fication No. 31-
ntain Square Pla
Ohio 45263  
800) 972-3030  

io 
-0854434  
aza  

Securities reg

gistered pursuan

nt to Section 12(

(b) of the Act:

Ti
Co
Pa

itle of each clas
ommon Stock, W
ar Value  

ss:  
Without  

8.
Co
St

5% Non-Cumul
onvertible Perpe
tock 

ative Series G  
etual Preferred  

7.
25% Trust Prefe
of
f Fifth Third Cap

erred Securities 
pital Trust V 

7.
25% Trust Prefe
of
f Fifth Third Cap

erred Securities 
pital Trust VI 

8.
875% Trust Pref
of
f Fifth Third Cap

s 
ferred Securities
pital Trust VII 

each exchange 

Name of 
on which
The NAS
Market LL

h registered: 
DAQ Stock  
LC  

The NAS
Market LL

DAQ Stock 
LC 

New York

k Stock Exchang

ge 

New York

k Stock Exchang

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New York

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In
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easoned  issuer, 
se
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Ye

eckmark  if  th
as  defined  in 

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s  a  well-know
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eports pursuant 
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ckmark  if  the  r
to Section 13 o

registrant  is  no
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t  required  to  f
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file 

ndicate  by  chec
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ecurities  Excha
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months  (or  for 
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fil

ck  mark  whethe
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such  shorter 
such  reports),  a
nts for the past 9

er  the  registrant
by  Section  13 
1934  during  th
period  that  th
and  (2)  has  bee
90 days.  Yes: ⌧

t  (1)  has  filed 
or  15(d)  of  t
he  preceding 
he  registrant  w
n  subject  to  su
⌧ No: (cid:133) 

all 
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uch 

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ursuant  to  Rul
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fil

ck  mark  wheth
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a  File  required
le  405  of  Reg
the  preceding 
egistrant was re
o: (cid:133) 

er  the  Registra
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m 10-K.  (cid:133) 

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dicate by check m
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large accelerated
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the Bancorp was

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formation 
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Net Interest Income

Business 
Employees
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Average Bal
Analysis of 
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Investment S
Loan and Le
Risk Elemen
Deposits 
quity and Assets 
Return on E
Borrowings 
Short-term B
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1A.  Risk Factors
Staff Comments 
1B.  Unresolved 
2. 
3. 
4. 

Securities Portfolio 
ease Portfolio 
nts of Loan and Lea

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and Reserved)  
Officers of the Banco

Properties 
Legal Proce
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orp 

Item 
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PAR
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ncome 

ase Portfolio 

Item 
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Item 

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Item 

Item 
Item 
PAR
Item 
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8. 
9. 

T II 
5.  Market for R
Stockholder
Securities 
Selected Fin
6. 
7.  Managemen
Condition an
7A.  Quantitative
Risk  
Financial St
Changes in a
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9B.  Other Inform
T III   
10.  Directors, E
11.  Executive C
m 12.  Security Ow
Managemen
13.  Certain Rela
Director Ind
Principal Ac

14. 
T IV 
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Item 
PAR
Item 
SIGN

NATURES 

Registrant’s Commo
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on Equity, Related 
r Purchases of Equit

ty 

nancial Data  
nt’s Discussion and 
nd Results of Opera
e and Qualitative Di

Analysis of Financ
ations  
isclosures About M

ial 

Market 

atements and Suppl
and Disagreements 
and Financial Discl
d Procedures  
mation 

lementary Data  
with Accountants o
losure 

on 

xecutive Officers an

nd Corporate Gove

ernance 

Compensation  
wnership of Certain 
nt and Related Stock
ationships and Relat
dependence 
ccounting Fees and 

Beneficial Owners 
kholder Matters 
ted Transactions, an

nd 

and 

Services 

nancial Statement S

Schedules  

5
 16-18, 130-13
3
3
35-40, 126-12
28
0
3

29-3
1
44-45, 79-8
80
81
43-44, 8
57
49-5
46
4
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5
98
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28
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Non
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36
13
10
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 13
6

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39
39

112-115, 1

39

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13

39
39

139-14
14

43
44

Fifth Thir

ird Bancorp    129 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
AVAILABILITY OF FINANCIAL INFORMATION  
Fifth Third Bancorp (the “Bancorp”) files reports with the SEC. 
Those  reports  include  the  annual  report  on  Form  10-K, 
quarterly reports on Form 10-Q, current event reports on Form 
8-K and proxy statements, as well as any amendments to those 
reports.  The  public  may  read  and  copy  any  materials  the 
Bancorp  files  with  the  SEC  at  the  SEC’s  Public  Reference 
Room  at  450  Fifth  Street,  NW,  Washington,  DC  20549.  The 
public  may  obtain  information  on  the  operation  of  the  Public 
Reference  Room  by  calling  the  SEC  at  1-800-SEC-0330.  The 
SEC maintains an internet site that contains reports, proxy and 
information statements and other information regarding issuers 
that  file  electronically  with  the  SEC  at  www.sec.gov.  The 
Bancorp’s  annual  report  on  Form  10-K,  quarterly  reports  on 
Form 10-Q, current reports on Form 8-K, proxy statements, and 
amendments  to  those  reports  filed  or  furnished  pursuant  to 
section 13(a) or 15(d) of the Exchange Act are accessible at no 
cost on the Bancorp’s web site at www.53.com on a same day 
basis after they are electronically filed with or furnished to the 
SEC. 

PART I 
ITEM 1. BUSINESS 
General Information 
Fifth Third Bancorp, an Ohio corporation organized in 1975, is 
a  bank  holding  company  as  defined  by  the  Bank  Holding 
Company  Act  of  1956,  as  amended  (the  “BHCA”),  and  is 
registered  as  such  with  the  Board  of  Governors  of  the  Federal 
Reserve System (the “FRB”). The Bancorp’s principal office is 
located in Cincinnati, Ohio. 

The  Bancorp’s  subsidiaries  provide  a  wide  range  of 
financial  products  and  services  to  the  retail,  commercial, 
financial,  governmental,  educational  and  medical  sectors, 
including  a  wide  variety  of  checking,  savings  and  money 
market  accounts,  and  credit  products  such  as  credit  cards, 
installment loans, mortgage loans and leases. Fifth Third Bank 
has  deposit 
the  Federal  Deposit 
Insurance  Corporation  (FDIC)  through  the  Deposit  Insurance 
Fund. Refer to Exhibit 21 filed as an attachment to this Annual 
Report on Form 10-K for a list of subsidiaries of the Bancorp as 
of December 31, 2010. 

insurance  provided  by 

The Bancorp derives the majority of its revenues from the 
U.S.  Revenue  from  foreign  countries  and  external  customers 
domiciled  in  foreign  countries  is  immaterial  to  the  Bancorp’s 
Consolidated Financial Statements. 

 Additional 

information 

businesses 
Analysis of Financial Condition and Results of Operations.  

included 

is 

regarding 

the  Bancorp’s 
in  Management’s  Discussion  and 

Competition 
The  Bancorp  competes  for  deposits,  loans  and  other  banking 
services  in  its  principal  geographic  markets  as  well  as  in 
selected  national  markets  as  opportunities  arise.  In  addition  to 
the  challenge  of  attracting  and  retaining  customers  for 
traditional banking services, the Bancorp’s competitors include 
securities  dealers,  brokers,  mortgage  bankers, 
investment 
advisors  and  insurance  companies.  These  competitors,  with 
targeted  at  highly  profitable  customer 
focused  products 
segments,  compete  across  geographic  boundaries  and  provide 
customers  increasing  access  to  meaningful  alternatives  to 
banking  services  in  nearly  all  significant  products.  The 
increasingly  competitive  environment  is  a  result  primarily  of 
changes in regulation, changes in technology, product delivery 
systems  and  the  accelerating  pace  of  consolidation  among 
financial service providers. These competitive trends are likely 
to continue. 

Acquisitions 
The  Bancorp’s  strategy  for  growth  includes  strengthening  its 
presence  in  core  markets,  expanding  into  contiguous  markets 
and  broadening  its  product  offerings  while  taking  into  account 
the  integration  and  other  risks  of  growth.  The  Bancorp 
evaluates  strategic  acquisition  opportunities  and  conducts  due 
diligence activities in connection with possible transactions. As 
a result, discussions, and in some cases, negotiations may take 
place  and  future  acquisitions  involving  cash,  debt  or  equity 
securities may occur. These typically involve the payment of a 
premium  over  book  value  and  current  market  price,  and 
therefore, some dilution of book value and net income per share 
may occur with any future transactions.  

Additional  information  regarding  acquisitions  is  included 

in Note 3 of the Notes to Consolidated Financial Statements. 

Regulation and Supervision 
In  addition  to  the  generally  applicable  state  and  federal  laws 
governing  businesses  and  employers,  the  Bancorp  and  its 
subsidiary  bank  are  subject  to  extensive  regulation  by  federal 
to  financial 
and  state 

laws  and  regulations  applicable 

130    Fifth Third Bancorp     

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
institutions and their parent companies. Virtually all aspects of 
the business of the Bancorp and its subsidiary bank are subject 
to  specific  requirements  or  restrictions  and  general  regulatory 
oversight. The principal objectives of state and federal banking 
laws  are  the  maintenance  of  the  safety  and  soundness  of 
financial  institutions  and  the  federal  deposit  insurance  system 
and the protection of consumers or classes of consumers, rather 
than  the  specific  protection  of  shareholders  of  a  bank  or  the 
parent company of a bank, such as the Bancorp. In addition, the 
supervision, regulation and examination of the Bancorp and its 
subsidiaries by the bank regulatory agencies is not intended for 
the  protection  of  the  Bancorp’s  security  holders.  To  the  extent 
the  following  material  describes  statutory  or  regulatory 
provisions,  it  is  qualified  in  its  entirety  by  reference  to  the 
particular statute or regulation.  

The Bancorp is subject to regulation and supervision by the 
FRB  and  the  Ohio  Division  of  Financial  Institutions  (the 
“Division”).  The  Bancorp  is  required  to  file  various  reports 
with,  and  is  subject  to  examination  by,  the  FRB  and  the 
Division.  The  FRB  has  the  authority  to  issue  orders  to  bank 
holding  companies  to  cease  and  desist  from  unsound  banking 
practices and violations of conditions imposed by, or violations 
of  agreements  with,  the  FRB.  The  FRB  is  also  empowered  to 
assess  civil  money  penalties  against  companies  or  individuals 
who violate the BHCA or orders or regulations there under, to 
order  termination  of  non-banking  activities  of  non-banking 
subsidiaries  of  bank  holding  companies,  and 
to  order 
termination  of  ownership  and  control  of  a  non-banking 
subsidiary  by  a  bank  holding  company.      Applicable  state  and 
federal law also grant the FRB and the Division the authority to 
impose additional requirements and restrictions on the activities 
of the Bancorp and its subsidiary bank and, in some situations, 
the  imposition  of  such  additional  requirements  and  restrictions 
will not be publicly available information. 

The  BHCA  requires  the  prior  approval  of  the  FRB,  for  a 
bank holding company to acquire substantially all the assets of 
a  bank  or  to  acquire  direct  or  indirect  ownership  or  control  of 
more  than  5%  of  any  class  of  the  voting  shares  of  any  bank, 
bank  holding  company  or  savings  association,  or  to  increase 
any such non-majority ownership or control of any bank, bank 
holding  company  or  savings  association,  or  to  merge  or 
consolidate with any bank holding company. 

The  Riegle-Neal 

Interstate  Banking  and  Branching 
Efficiency  Act  of  1994  generally  authorizes  bank  holding 
companies  to  acquire  banks  located  in  any  state,  subject  to 
certain state-imposed age and deposit concentration limits, and 
also  generally  authorizes  interstate  bank  holding  company  and 
bank mergers and to a lesser extent, interstate branching. 

The  Gramm-Leach-Bliley  Act  of  1999  (“GLBA”)  permits 
a  qualifying  bank  holding  company  to  become  a  financial 
holding  company  (“FHC”)  and  thereby  to  engage  directly  or 
indirectly in a broader range of activities than those  permitted 
for  a  bank  holding  company  under  the  BHCA.  Permitted 
activities for a FHC include securities underwriting and dealing, 
insurance  underwriting  and  brokerage,  merchant  banking  and 
other  activities  that  are  declared  by  the  FRB,  in  cooperation 
with  the  Treasury  Department,  to  be  “financial  in  nature  or 
incidental thereto” or are declared by the FRB unilaterally to be 
“complementary”  to  financial  activities.  In  addition,  a  FHC  is 
allowed  to  conduct  permissible  new  financial  activities  or 
acquire  permissible  non-bank  financial  companies  with  after-
the-fact notice to the FRB. A bank holding company may elect 
to  become  a  FHC  if  each  of  its  subsidiary  banks  is  well 
capitalized,  is  well  managed  and  has  at  least  a  “Satisfactory” 
rating under the Community Reinvestment Act (“CRA”). Dodd-

Frank  also  extended  the  well  capitalized  and  well  managed 
requirement  to  the  bank  holding  company.    In  2000,  the 
Bancorp elected and qualified for FHC status under the GLBA.  
To  maintain  FHC  status,  a  holding  company  must  continue  to 
to  meet  such 
meet  certain 
requirements could result in restrictions on the activities of the 
FHC or loss of FHC  status.  If restrictions are imposed on the 
activities  of  an  FHC,  such  information  may  not  necessarily  be 
available to the public. 

requirements.  The 

failure 

Unless  a  bank  holding  company  becomes  a  FHC  under 
GLBA, the BHCA also prohibits a bank holding company from 
acquiring a direct or indirect interest in or control of more than 
5% of any class of the voting shares of a company that is not a 
bank or a bank holding company and from engaging directly or 
indirectly in activities other than those of banking, managing or 
controlling banks or furnishing services to its subsidiary banks, 
except that it may engage in and may own shares of companies 
engaged  in  certain  activities  the  FRB  has  determined  to  be  so 
closely related to banking or managing or controlling banks as 
to be proper incident thereto. 

The FRB has authority to prohibit bank holding companies 
from  paying  dividends  if  such  payment  is  deemed  to  be  an 
unsafe  or  unsound  practice.  The  FRB  has  indicated  generally 
that  it  may  be  an  unsafe  or  unsound  practice  for  bank  holding 
companies  to  pay  dividends  unless  a  bank  holding  company’s 
net income is sufficient to fund the dividends and the expected 
rate  of  earnings  retention  is  consistent  with  the  organization’s 
capital needs, asset quality and overall financial condition. The 
Bancorp  depends  in  part  upon  dividends  received  from  its 
subsidiary bank to fund its activities, including the payment of 
dividends  and  its  subsidiary  bank  is  subject  to  regulatory 
limitations on the amount of dividends it may declare and pay. 

Under FRB policy, a bank holding company is expected to 
act as a  source  of financial and  managerial strength to each  of 
its  subsidiary  banks  and  to  commit  resources  to  their  support.  
This  support  may  be  required  at  times  when  the  bank  holding 
company may not have the resources to provide it.   

The  Bancorp’s  subsidiary  bank  is  subject  to  extensive 
federal  and  state  regulation  and  examination  by  the  Division, 
the  FRB,  and  the  FDIC,  which  insures  the  deposits  of  the 
Bancorp’s subsidiary bank to the maximum extent permitted by 
law.  The  federal  and  state  laws  and  regulations  that  are 
applicable to banks regulate, among other matters, the scope of 
their business, their investments, their reserves against deposits, 
the timing of the availability of deposited funds, the amount of 
loans  to  individual  and  related  borrowers  and  the  nature, 
amount  of  and  collateral  for  certain  loans,  and  the  amount  of 
interest that may be charged on loans. Various federal and state 
consumer  laws  and  regulations  also  affect  the  operations  of 
banks.  

In  2006,  the  Federal  Deposit  Insurance  Reform  Act  of 
2005 was signed into law (“FDIRA”). Pursuant to the FDIRA, 
the  Bank  Insurance  Fund  and  Savings  Association  Fund  were 
merged to  create the Deposit Insurance Fund  (the “DIF”). The 
FDIC  was  granted  broader  authority  in  adjusting  deposit 
insurance premium rates and more flexibility in establishing the 
designated reserve ratio.    

As  contemplated  by  the  Dodd-Frank  Act  the  FDIC  has 
revised the framework by which insured depository institutions 
with more than $10 billion in assets (“large IDIs”) are assessed 
for  purposes  of  payments  to  the  DIF. 
  The  final  rule 
implementing  revisions  to  the  assessment  system  was  released 
on  February  7,  2011,  and  will  take  effect  for  the  quarter 
beginning April 1, 2011.   

Fifth Third Bancorp     131    

 
 
 
 
 
 
 
Prior  to  the  passage  of  the  Dodd-Frank  Act,  a  large  IDI’s 
DIF  premiums  principally  were  based  on  the  size  of  an  IDI’s 
domestic deposit base.  Section 331(b) of Dodd-Frank changed 
the assessment base from an IDI’s domestic deposit base to its 
total assets.  In addition to potentially greatly increasing the size 
of  a  large  IDI’s  assessment  base,  the  expansion  of  the 
assessment  base  affords  the  FDIC  much  greater  flexibility  to 
vary  its  assessment  system  based  upon  the  different  asset 
classes that large IDIs normally hold on their balance sheets.   
this  provision, 

the  FDIC  created  an 
assessment  scheme  vastly  different  from  the  deposit-based 
system.    Under  the  new  system,  large  IDIs  will  be  assessed 
under a complex “scorecard” methodology that seeks to capture 
both the probability that an individual large IDI will fail and the 
magnitude of the impact on the DIF if such a failure occurs.   

implement 

To 

Sections 23A and 23B of the Federal Reserve Act, restrict 
transactions  between  a  bank  and  an  affiliated  company, 
including  a  parent  bank  holding  company.  The  Bancorp’s 
subsidiary  bank  is  subject  to  certain  restrictions  on  loans  to 
affiliated  companies,  on  investments  in  the  stock  or  securities 
thereof, on the taking of such stock or securities as collateral for 
loans  to  any  borrower,  and  on  the  issuance  of  a  guarantee  or 
letter  of  credit  on  their  behalf.  Among  other  things,  these 
restrictions  limit  the  amount  of  such  transactions,  require 
collateral  in  prescribed  amounts  for  extensions  of  credit, 
prohibit the purchase of low quality assets and require that the 
terms  of  such  transactions  be  substantially  equivalent  to  terms 
of  similar  transactions  with  non-affiliates.  Generally,  the 
Bancorp’s subsidiary bank is limited in its extension of credit to 
any  affiliate  to  10%  of  the  subsidiary  bank’s  capital  and  its 
extension  of  credit  to  all  affiliates  to  20%  of  the  subsidiary 
bank’s capital.  

The CRA generally requires insured depository institutions 
to  identify  the  communities  they  serve  and  to  make  loans  and 
investments  and  provide  services  that  meet  the  credit  needs  of 
these communities.  Furthermore, the CRA requires the FRB to 
evaluate  the  performance  of  each  of  the  subsidiary  banks  in 
helping to meet the credit needs of their communities. As a part 
of  the  CRA  program,  the  subsidiary  banks  are  subject  to 
periodic  examinations  by 
the  FRB,  and  must  maintain 
comprehensive records of their CRA activities for this purpose.  
During  these  examinations,  the  FRB  rates  such  institutions’ 
compliance with CRA as “Outstanding,” “Satisfactory,” “Needs 
to  Improve”  or  “Substantial  Noncompliance.”  Failure  of  an 
institution  to  receive  at  least  a  “Satisfactory”  rating  could 
inhibit such institution or its holding company from undertaking 
certain activities, including engaging in activities permitted as a 
financial holding company under the GLBA and acquiring other 
financial  institutions.  The  FRB  must  take  into  account  the 
record  of  performance  of  banks  in  meeting  the  credit  needs  of 
the  entire  community  served,  including  low-  and  moderate-
income  neighborhoods.  Fifth  Third  Bank 
received  a 
“Satisfactory” CRA rating in its most recent CRA examination.  
The  FRB  has  established  capital  guidelines  for  bank 
holding companies and FHCs.  The FRB, the Division and the 
FDIC  have  also 
regulations  establishing  capital 
requirements  for  banks.    Failure  to  meet  capital  requirements 
could subject the Bancorp and its subsidiary bank to a variety of 
restrictions and enforcement actions.  In addition, as discussed 
previously,  the  Bancorp’s  subsidiary  bank  must  remain  well 
capitalized and well managed for the Bancorp to retain its status 
as a FHC.  In addition, as of the Dodd-Frank Act “transfer date” 
(currently  anticipated  to  be  July  21,  2011),  the  Bancorp  also 
must be well capitalized and well managed to retain its financial 
holding company status.   

issued 

132    Fifth Third Bancorp     

Historically,  the  minimum  risk-based  capital  requirements 
adopted by the federal banking agencies typically followed the 
Capital  Accord  of 
the  Basel  Committee  on  Banking 
Supervision.  On December 16, 2010, the Basel Committee on 
Banking  Supervision  (the  “Basel  Committee”)  issued  the  final 
text  of  a  comprehensive  update  of  the  2004  Basel  II  Accord 
(“Basel III”).  On January 13, 2011, the Basel Committee issued 
an Annex to Basel III containing the final elements of reform to 
the definition of regulatory capital.  Basel III aims to reform the 
international financial system by instituting significantly higher 
global  capital  requirements  and  new  liquidity  and  leverage 
standards.    Basel  III  is  not  itself  binding,  but  rather  must  be 
adopted  into  United  States  law  or  regulation  before  affecting 
banks supervised in the United States.  Moreover, if adopted in 
the  United  States  Basil  III  likely  would  not  become  effective 
until  2013,  and  its  provision  would  be  subject  to  a  multi-year 
transition period. 

Basel III significantly revises  the definitions  of regulatory 
capital,  establishing  separate  capital  requirements  for  common 
equity Tier 1 Capital (a new regulatory metric), Tier 1 Capital, 
consisting of the sum of Tier 1 Common Equity and Additional 
Tier 1 Capital, and Total Capital, consisting of the sum of Tier 
1 Common Equity, Additional Tier 1 and Tier 2 Capital. Basel 
III, if implemented, ultimately would require banks to maintain 
a  minimum  Tier  1  Common  Equity  Capital  ratio  of  4.5%,  a 
minimum  Tier  1  Capital  ratio  of  6%,  and  a  minimum  Total 
Capital  ratio  of  8%.    Among  other  significant  reforms  to  the 
definition  of  regulatory  capital,  Basel  III  disqualifies  certain 
structured capital instruments, such as trust preferred securities, 
from Tier 1 capital status.  (Dodd-Frank also disqualifies trust-
preferred  and  similar  instruments  over  a  three  year  period 
beginning  in  2013.)  In  addition  to  higher  minimum  capital 
standards, Basel III also institutes new capital conservation and 
countercyclical  buffers  that  could,  if  fully  implemented,  create 
significant  incentive  for  banks  to  maintain  up  to  an  additional 
5% above the minimum capital requirements. 

Basel  III  also  introduces  two  measures  of  liquidity  based 
on risk exposure, one based on a 30-day time horizon under an 
acute  liquidity  stress  scenario  and  one  designed  to  promote 
more medium and long-term funding of the assets and activities 
of banks over a one-year time horizon.  

 The FRB, FDIC and other bank regulatory agencies have 
adopted  final  guidelines  (the  “Guidelines)  for  safeguarding 
confidential,  personal  customer  information.  The  Guidelines 
require  each  financial  institution,  under  the  supervision  and 
ongoing  oversight  of  its  Board  of  Directors  or  an  appropriate 
committee  thereof,  to  create,  implement  and  maintain  a 
comprehensive  written  information  security  program  designed 
to  ensure 
the  security  and  confidentiality  of  customer 
information, protect against any anticipated threats or hazards to 
the security or integrity of such information and protect against 
unauthorized  access  to  or  use  of  such  information  that  could 
result  in  substantial  harm  or  inconvenience  to  any  customer. 
The  Bancorp  has  adopted  a  customer  information  security 
program  that  has  been  approved  by  the  Bancorp’s  Board  of 
Directors (the “Board).  

The  GLBA  requires  financial  institutions  to  implement 
policies  and  procedures  regarding  the  disclosure  of  nonpublic 
personal  information  about  consumers  to  non-affiliated  third 
to 
parties.  In  general, 
consumers  on  policies and procedures regarding the disclosure 
of  such  nonpublic  personal  information,  and,  except  as 
otherwise 
such 
information except as provided in the subsidiary bank’s policies 
subsidiary  bank  has 
and  procedures.  The  Bancorp’s 

the  statute  requires  explanations 

law,  prohibits  disclosing 

required  by 

implemented  a  privacy  policy.  The  Uniting  and  Strengthening 
America by Providing Appropriate Tools Required to Intercept 
and  Obstruct  Terrorism  Act  of  2001  (the  “Patriot  Act”), 
designed  to  deny  terrorists  and  others  the  ability  to  obtain 
access  to  the  United  States  financial  system,  has  significant 
implications  for  depository  institutions,  brokers,  dealers  and 
other businesses involved in the transfer of money. The Patriot 
Act,  as  implemented  by  various  federal  regulatory  agencies, 
requires  financial  institutions,  including  the  Bancorp  and  its 
subsidiaries,  to  implement  new  policies  and  procedures  or 
amend existing policies and procedures with respect to, among 
other  matters,  anti-money  laundering,  compliance,  suspicious 
activity and currency transaction reporting and due diligence on 
customers.  The  Patriot  Act  and  its  underlying  regulations  also 
information  sharing  for  counter-terrorist  purposes 
permit 
between  federal 
law  enforcement  agencies  and  financial 
institutions,  as  well  as  among  financial  institutions,  subject  to 
certain  conditions,  and  require  the  FRB  (and  other  federal 
banking agencies) to evaluate  the effectiveness of an applicant 
in  combating  money  laundering  activities  when  considering 
applications  filed  under  Section  3  of  the  BHCA  or  the  Bank 
Merger  Act.  The  Bancorp’s  Board  has  approved  policies  and 
procedures  that  are  believed  to  be  compliant  with  the  Patriot 
Act.  

Certain mutual fund and unit investment trust custody and 
administrative  clients  are  regulated  as  “investment  companies” 
as  that  term  is  defined  under  the  Investment  Company  Act  of 
1940,  as  amended  (the  “ICA),  and  are  subject  to  various 
examination and reporting requirements.  The provisions of the 
ICA and the regulations promulgated there under prescribe the 
type  of  institution  that  may  act  as  a  custodian  of  investment 
company  assets,  as  well  as  the  manner  in  which  a  custodian 
administers  the  assets  in  its  custody.  As  a  custodian  for  a 
number  of  investment  company  clients,  these  regulations 
require,  among  other  things,  that  certain  minimum  aggregate 
capital,  surplus  and  undivided  profit  levels  are  maintained  by 
the Bancorp’s subsidiary bank, and also require the Bancorp to 
manage  and  retain  certain 
investment 
company clients pursuant to specific ICA requirements that are 
in  addition  to  the  Bancorp’s  management  and  retention 
responsibilities  under  other  applicable  federal  and  state  laws. 
Additionally, our arrangements with clearing  agencies or other 
securities  depositories  must  meet  ICA  requirements  for 
segregation  of  assets,  identification  of  assets  and  client 
approval.  New  legislation  or  regulatory  requirements  could 
information  reporting 
have  a  significant 
requirements  applicable  to  the  Bancorp  and  may  in  the  short 
term  adversely  affect 
to  service 
investment company clients at a reasonable cost.  

the  Bancorp’s  ability 

information  about 

impact  on 

the 

The  GLBA  amended  the  federal  securities  laws  to 
eliminate  the  blanket  exceptions  that  banks  traditionally  have 
had  from  the  definition  of  “broker”  and  “dealer.”  The  GLBA 
also  required  that  there  be  certain  transactional  activities  that 
would  not  be  “brokerage”  activities,  which  banks  could  effect 
without having to register as  a broker. In September 2007, the 
FRB and SEC approved Regulation R to govern bank securities 
activities.  Various  exemptions  permit  banks 
to  conduct 
activities  that  would  otherwise  constitute  brokerage  activities 
under the securities laws. Those exemptions include conducting 
brokerage  activities  related  to  trust,  fiduciary  and  similar 
services,  certain  services  and  also  conducting  a  de  minimis 
number  of  riskless  principal  transactions,  certain  asset-backed 
transactions  and  certain  securities  lending  transactions.  The 
Bancorp only conducts non-exempt brokerage activities through 
its affiliated registered broker-dealer. 

Emergency Economic Stabilization  
On October 3, 2008, in response to the stresses experienced in 
the  financial  markets,  the  Emergency  Economic  Stabilization 
Act  (“EESA”)  was  enacted.  EESA  authorizes  the  Secretary  of 
the  Treasury  to  purchase  up  to  $700  billion  in  troubled  assets 
from  financial  institutions  under  the  Troubled  Asset  Relief 
Program  or  TARP.  Troubled  assets  include  residential  or 
commercial  mortgages and related instruments originated prior 
to  March 14,  2008  and  any  other  financial  instrument  that  the 
Secretary  determines,  after  consultation  with  the  Chairman  of 
the  Board  of  Governors  of  the  Federal  Reserve  System,  the 
purchase of which is necessary to promote financial stability.  

Capital Purchase Program 
Pursuant  to  its  authority  under  EESA,  Treasury  created  the 
TARP  Capital  Purchase  Program  (“CPP”)  under  which  the 
Treasury  Department  was  authorized  to  invest  up  to  $250 
billion  in  senior  preferred  stock  of  U.S.  banks  and  savings 
associations  or  their  holding  companies.  Qualifying  financial 
institutions could issue senior preferred stock with a value equal 
to  not  less  than  1%  of  risk-weighted  assets  and  not  more  than 
the lesser of $25 billion or 3% of risk-weighted assets.   

In  connection  with  the  issuance  of  the  senior  preferred, 
participating  institutions  were  required  to  issue  to  Treasury 
immediately exercisable 10-year warrants to purchase common 
stock  with  an  aggregate  market  price  equal  to  15%  of  the 
amount of senior preferred.  

therein, 

reference 

incorporated  by 

On  December 31,  2008,  the  Bancorp  entered  into  a  Letter 
Agreement  (including  the  Securities  Purchase  Agreement—
Standard  Terms 
the 
“Purchase  Agreement)  with  Treasury  pursuant  to  which  the 
Company issued and sold to Treasury for an aggregate purchase 
price  of  approximately  $3.4  billion  in  cash:  (i) 136,320  shares 
of  the  Company’s  Fixed  Rate  Cumulative  Perpetual  Preferred 
Stock, Series F, having a liquidation preference of $25,000 per 
share (the “Series F Preferred Stock), and (ii) a ten-year warrant 
to purchase up to 43,617,747 shares of the Company’s common 
stock,  no  par  value  per  share,  at  an  initial  exercise  price  of 
$11.72 per share.   

In the Purchase Agreement, the Bancorp agreed that, until 
such  time  as  Treasury  ceases  to  own  any  debt  or  equity 
securities  of  the  Bancorp  acquired  pursuant  to  the  Purchase 
Agreement,  the  Bancorp  would  take  all  necessary  action  to 
ensure that its benefit plans with respect to its senior executive 
officers  comply  with  Section 111(b)  of  EESA  as  implemented 
by  any  guidance  or  regulation  under  the  EESA  that  had  been 
issued and was in effect as of the date of issuance of the Series 
F Preferred Stock and the Warrant, and agreed to not adopt any 
benefit  plans  with  respect  to,  or  which  covers,  its  senior 
executive officers that do not comply with the EESA.  

On February 2, 2011 the Bancorp repurchased the Series F 
Preferred Stock issued to the Treasury pursuant to TARP.  The 
Bancorp notified the U.S. Treasury on February 17, 2011, of its 
intention to negotiate for the purchase of the warrants issued to 
the U.S. Treasury. 

Supervisory Capital Assessment Program 
On  February 10,  2009,  the  U.S.  Treasury  announced  a  new 
financial  stability  plan  (the  “Financial  Stability  Plan”),  which 
built  upon  existing  programs  and  earmarked  the  second  $350 
billion  of  unused  funds  originally  authorized  under  EESA. 
Pursuant  to  the  CAP,  the  Bancorp,  along  with  the  other 
domestic  bank  holding  companies  with  assets  of  more  than 
$100  billion  at  December  31,  2008,  was  subject  to  a  forward-
looking  stress  test  called  the  Supervisory  Capital  Assessment 

Fifth Third Bancorp     133    

 
 
 
 
 
 
 
 
  
Program  (the  “SCAP”).  The  SCAP  exam  evaluated  the 
projected  level  and  quality  of  each  institution’s  capital  during 
specified  economic  scenarios  through  the  end  of  2010,  which 
included a baseline scenario, reflecting a consensus estimate of 
private-sector  forecasters,  and  a  more  adverse  scenario, 
reflecting  an  economic  situation  more  severe  than  is  generally 
anticipated.   

On May 7, 2009, the Bancorp announced its SCAP results. 
The  results  of  the  SCAP  assessment  indicated  that  the 
Bancorp’s  Tier  1  Capital  and  Total  Risk-Based  Capital  ratios 
were  expected  to  continue  to  exceed  the  levels  required  to 
maintain  a  “well-capitalized”  status  under  the  more  adverse 
scenario as defined by the assessment. As a result, the Bancorp 
was  not  required  to  raise  additional  overall  capital.  The  SCAP 
results  did  indicate  that  the  Bancorp’s  Tier  1  common  equity 
would be required to be augmented to maintain a capital buffer 
above  the  newly  required  four  percent  threshold  of  the  Tier  1 
common  equity  ratio  under  the  more  adverse  scenario  of  the 
assessment.  The  total  amount  required,  prior  to  considering 
activities by the Bancorp since the end of the fourth quarter of 
2008,  was  $2.6  billion.  After  considering  such  activities, 
including  the  sale  of  the  Bancorp’s  processing  business,  the 
indicated  additional  net  Tier  1  common  equity  required  was 
$1.1 billion. During the second quarter of 2009, in order to raise 
additional  capital  to  augment  Tier  1  common  equity,  the 
Bancorp completed a $1 billion common stock offering and an 
exchange of a portion of its Series G preferred stock. As a result 
of  the  common  stock  offering,  the  exchange  of  the  preferred 
stock,  and  the  sale  of  its  processing  business,  the  Bancorp 
exceeded  its  Tier  1  common  equity  requirement  under  the 
SCAP assessment by approximately $650 million. Additionally, 
in July of 2009, the Bancorp sold its Visa, Inc. Class B common 
shares  resulting  in  an  additional  net  $206  million  benefit  to 
equity. 

Regulatory Reform  
On  July  21,  2010  President  Obama  signed  into  law  the  Dodd-
Frank  Act.  The  Dodd-Frank  Act  is  aimed,  in  part,  at 
accountability  and  transparency  in  the  financial  system  and 
includes  a  numerous  provisions  that  apply  to  and/or  could 
impact  the  Bancorp  and  its  subsidiary  bank.    Some  of  the 
provisions of the Dodd-Frank Act are set forth below. 

Financial Stability Oversight Council 
The  Dodd-Frank  Act  creates  the  Financial  Stability  Oversight 
Council, which is chaired by the Secretary of the Treasury and 
composed  of  expertise 
financial  services 
regulators.  The  Financial  Stability  Oversight  Council  has 
responsibility for identifying risks and responding to emerging 
threats to financial stability. 

from  various 

Executive Compensation 
The Dodd-Frank Act provides for a say on pay for shareholders 
of  all  public  companies.  Under  the  Dodd-Frank  Act,  each 
company must give its shareholders the opportunity to vote on 
the  compensation  of  its  executives  at  least  once  every  three 
years.  The  Dodd-Frank  Act  also  adds  disclosure  and  voting 
requirements for golden parachute compensation that is payable 
to  named  executive  officers 
in  connection  with  sale 
transactions.   

The  Dodd-Frank  Act  requires  the  SEC  to  issue  rules 
directing  the  stock  exchanges  to  prohibit  listing  classes  of 
equity  securities  if  a  company’s  compensation  committee 
members  are  not  independent.    The  Dodd-Frank  Act  also 
provides  that  a  company’s  compensation  committee  may  only 
select a compensation consultant, legal counsel or other advisor 

134    Fifth Third Bancorp     

after  taking  into  consideration  factors  to  be  identified  by  the 
SEC that affect the independence of a compensation consultant, 
legal counsel or other advisor. 

The  SEC  is  required  under  the  Dodd-Frank  Act  to  issue 
rules  obligating  companies  to  disclose  in  proxy  materials  for 
annual  meetings  of  shareholders  information  that  shows  the 
relationship  between  executive  compensation  actually  paid  to 
their named executive officers and their financial performance, 
taking  into  account  any  change  in  the  value  of  the  shares  of  a 
company’s stock and dividends or distributions.   

information  required 

to  be  reported  under 

The  Dodd-Frank  Act  provides  that  the  SEC  must  issue 
rules  directing  the  stock  exchanges  to  prohibit  listing  any 
security  of  a  company  unless  the  company  develops  and 
implements  a  policy  providing  for  disclosure  of  the  policy  of 
the company on incentive-based compensation that is based on 
financial 
the 
securities laws and that, in the event the company is required to 
the  material 
prepare  an  accounting  restatement  due 
noncompliance  of  the  company  with  any  financial  reporting 
requirement under the securities laws, the company will recover 
from  any  current  or  former  executive  officer  of  the  company 
who  received  incentive-based  compensation  during  the  three-
years  period  preceding  the  date  on  which  the  company  is 
required to prepare the restatement based on the erroneous data, 
any  exceptional  compensation  above  what  would  have  been 
paid under the restatement.   

to 

The Dodd-Frank Act requires the SEC, by rule, to require 
that each company disclose in the proxy materials for its annual 
meetings whether an employee or board member is permitted to 
purchase  financial  instruments  designed  to  hedge  or  offset 
decreases  in  the  market  value  of  equity  securities  granted  as 
compensation  or  otherwise  held  by  the  employee  or  board 
member. 

Corporate Governance 
The  Dodd-Frank  Act  clarifies  that  the  SEC  may,  but  is  not 
required  to  promulgate  rules  that  would  require  that  a 
company’s proxy materials include a nominee for the board of 
directors submitted by a shareholder. 

The  Dodd-Frank  Act  requires  stock  exchanges  to  have 
rules prohibiting their members from voting securities that they 
do  not  beneficially  own  (unless  they  have  received  voting 
instructions  from  the  beneficial  owner)  with  respect  to  the 
election  of  a  member  of  the  board  of  directors  (other  than  an 
uncontested  election  of  directors  of  an  investment  company 
registered  under  the  Investment  Company  Act  of  1940), 
executive  compensation  or  any  other  significant  matter,  as 
determined by the SEC by rule. 

Additionally,  the  Dodd-Frank  Act  includes  a  number  of 
provisions that are targeted at improving the reliability of credit 
ratings.  The SEC has been charged with adopting various rules 
in this regard. 

Consumer Issues 
The  Dodd-Frank  Act  creates  a  new  Bureau  of  Consumer 
Financial  Protection,  which  will  be  housed  within  the  Federal 
Reserve System but which will be independent.  The Bureau of 
Consumer  Financial  Protection  will  have  the  authority  to 
implement 
to  numerous  consumer 
protection  laws  and  will  have  supervisory  authority,  including 
the  power  to  conduct  examination  and  take  enforcement 
actions,  with  respect  to  depository  institutions  with  more  than 
$10  billion  in  consolidated  assets.    The  Bureau  of  Consumer 
Financial Protection will also have new authority, among other 

regulations  pursuant 

 
 
 
 
things,  to  declare  acts  “unfair,  deceptive  or  abusive”  and  to 
require certain consumer disclosures. 

Debit Card Interchange Fees 
The  Dodd-Frank  Act  provides  for  a  set  of  new  rules  requiring 
that  interchange  transaction  fees  for  electric  debit  transactions 
be  “reasonable”  and  proportional  to  certain  costs  associated 
with processing the transactions.  The FRB is given authority to 
establish  standards  for  assessing  whether  interchange  fees  are 
reasonable and proportional. 

FDIC Matters  
The Dodd-Frank Act creates an orderly liquidation process that 
the  FDIC  can  employ  for  failing  financial  companies  that  are 
not insured depository institutions.  The Dodd-Frank Act gives 
the FDIC new authority to create a widely available emergency 
financial  stabilization  program  to  guarantee  the  obligations  of 
solvent depository institutions and their holding companies and 
affiliates during times of severe economic stress.  Additionally 
Dodd-Frank  also  codifies  many  of  the  temporary  changes  that 
had already been implemented, such as permanently increasing 
the amount of deposit insurance to $250,000. 

Volker Rule 
In  the  “Volker  Rule,”  the  Dodd-Frank  Act  sets  forth  new 
restrictions  on  banking  organizations’  ability  to  engage  in 
proprietary trading and sponsorship of or investment in private 
equity  and  hedge  funds.  The  Volker  Rule  also  generally 
prohibits  any  banking  entity  from  sponsoring  or  acquiring  any 
ownership  interest  in  a  private  equity  or  hedge  fund.    The 
Volker  Rule,  however,  contains  a  number  of  exceptions.    The 
Volker  Rule  permits  transactions  in  the  securities  of  the  U.S. 
government  and  its  agencies,  certain  government-sponsored 
enterprises and states and their political subdivisions, as well as 
certain  investments  in  small  business  investment  companies.  
Transactions  on  behalf  of  customers  and  in  connection  with 
certain  underwriting  and  market  making  activities,  as  well  as 
risk-mitigating  hedging  activities  and  certain  foreign  banking 
activities  are  also  permitted.    Dodd-Frank  also  defines  certain 
parameters with respect to a permissible de minimis investment 
in  a  private  equity  or  hedge  fund  that  the  banking  entity 
organizes and offers.  In addition to the general prohibition on 
sponsorship and investment, the Volker Rule contains a second 
set  of  requirements  applicable  to  any  private  equity  or  hedge 
fund  that  is  sponsored  by  the  banking  entity  or  for  which  it 
serves as investment manager or investment advisor. 

Derivatives 
The Dodd-Frank Act sets forth a new regulatory system for the 
U.S.  market  for  swaps  and  other  over-the-counter  derivatives.  
Under  this  new  regime,  all  derivatives  transactions  and  all 
entities  that  enter  into  them  could  be  subject  to  potential 
regulations,  and  the  goal  of  the  regulatory  framework  is  to 
promote  the  stability  of  the  entire  financial  system  and  further 
transparency and competition in the derivatives market. 

Interstate Bank Branching 
The  Dodd-Frank  Act  includes  provisions  permitting  national 
and  insured  state  banks  to  engage  in  de  novo  interstate 
branching if, under the laws of the state where the new branch 
is to be established, as state bank chartered in that state would 
be permitted to establish a branch. 

Capital 
The Dodd-Frank Act instructs the FRB to seek to make capital 
requirements 
companies 
countercyclical,  with  a  higher  level  required  in  times  of 
economic  expansion  and  lower  level  needed  in  times  of 
economic contraction.   

applicable 

holding 

bank 

to 

Systemically Significant Companies 
The  Dodd-Frank  Act  creates  a  new  regulatory  regime  for 
entities that are deemed to be “systemically significant financial 
companies.”  The  Dodd-Frank  Act  sets  a  $50  billion 
consolidated  asset  floor  for  a  bank  holding  company  to  be 
subject to the heightened oversight and regulation, although the 
FRB  can  adjust  those  amounts  upward  for  some  of  the 
heightened standards under certain circumstances.  Dodd-Frank 
establishes  a  broad  framework  for 
identifying,  applying 
heightened  supervision  and  regulation  to,  and  (as  necessary) 
limiting  the  size  and  activities  of  systemically  significant 
financial companies.  Under the Dodd-Frank Act, a new regime 
for the orderly liquidation of financial companies whose failure 
would pose systemic risk is also created. 

Fifth Third Bancorp     135    

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Paul L. Reynolds, 49. Executive Vice President, Secretary and 
Chief  Administrative  Officer  of  the  Bancorp  since  September 
2009.  Previously, Mr. Reynolds was Executive Vice President, 
Secretary and General Counsel since 2002.  Prior to that he was 
Executive  Vice  President,  General  Counsel  and  Assistant 
Secretary since 1999. 

Joseph  R.  Robinson,  43.  Executive  Vice  President  and  Chief 
Information  Officer  and  Director  of  Information  Technology 
the  Bancorp  since  September  2009. 
and  Operations  of 
Previously,  Mr.  Robinson  was  Executive  Vice  President  and 
Chief  Information  Officer  of  the  Bancorp  since  April  2008. 
Prior  to  that,  he  was  Senior  Vice  President  and  Director  of 
Central  Operations  since  November  2006  and  Senior  Vice 
President of IT Enterprise Solutions since March 2004.  

Mahesh Sankaran, 48.  Senior Vice President and Treasurer of 
the  Bancorp  since  June  2006.    Previously,  Mr.  Sankaran  was 
Treasurer  for  Huntington  Bancshares  Incorporated  since 
February 2005.  

Robert A. Sullivan, 55. Senior Executive Vice President of the 
Bancorp since December 2002.  

Teresa  J.  Tanner,  42.  Executive  Vice  President  and  Chief 
Human Resources Officer of the Bancorp since February 2010. 
Previously, Ms. Tanner was Senior Vice President and Director 
of Enterprise Learning since September 2008. Prior to that, she 
was  Human  Resources  Senior  Vice  President  and  Senior 
Business  Partner  for  the  Information  Technology  and  Central 
Operations divisions since July 2006. Previously, she was Vice 
President  and  Senior  Business  Partner  for  Operations  since 
September 2004. 

Mary  E.  Tuuk,  46.  Executive  Vice  President  and  Chief  Risk 
Officer of the  Bancorp since  June  2007. Previously, Ms. Tuuk 
was Senior Vice President of Fifth Third Bancorp since 2003.  

ITEM 2. PROPERTIES 
The  Bancorp’s  executive  offices  and  the  main  office  of  Fifth 
Third Bank are located on Fountain Square Plaza in downtown 
Cincinnati,  Ohio  in  a  32-story  office  tower,  a  five-story  office 
building  with  an  attached  parking  garage  and  a  separate  ten-
story  office  building  known  as  the  Fifth  Third  Center,  the 
William  S.  Rowe  Building  and  the  530  Building,  respectively. 
The Bancorp’s main operations center is located in Cincinnati, 
Ohio, in a three-story building with an attached parking garage 
known as the Madisonville Operations Center. The Bank owns 
100% of these buildings.  

At  December  31,  2010,  the  Bancorp,  through  its  banking 
and  non-banking  subsidiaries,  operated  1,312  banking  centers, 
of which 904 were owned, 277 were leased and 131 for which 
the  buildings  are  owned  but  the  land  is  leased.  The  banking 
centers  are  located  in  the  states  of  Ohio,  Kentucky,  Indiana, 
Michigan,  Illinois,  Florida,  Tennessee,  North  Carolina,  West 
Virginia,  Pennsylvania,  Missouri,  and  Georgia.  The  Bancorp’s 
significant  owned  properties  are  owned  free  from  mortgages 
and major encumbrances.  

EXECUTIVE OFFICERS OF THE BANCORP 
Officers are appointed annually by the Board of Directors at the 
meeting  of  Directors 
the  Annual 
Meeting of Shareholders. The names, ages and positions of the 
Executive Officers of the Bancorp as of February 28, 2011 are 
listed  below  along  with  their  business  experience  during  the 
past 5 years:  

immediately  following 

Kevin T. Kabat, 54. President and Chief Executive Officer of 
the  Bancorp  since  June  2006  and  April  2007,  respectively. 
Previously,  Mr.  Kabat  was  Chairman  from  June  2008  to  June 
2010.  Previously,  Mr.  Kabat  was  Executive  Vice  President  of 
the Bancorp since December 2003.  

Greg  D.  Carmichael,  49.  Executive  Vice  President  and  Chief 
Operating Officer of the Bancorp since June 2006. Prior to that, 
Mr.  Carmichael  was  the  Executive  Vice  President  and  Chief 
Information Officer of the Bancorp since June 2003 

Mark D. Hazel, 45. Senior Vice President and Controller of the 
Bancorp since February 2010. Prior to that, Mr. Hazel was the 
Assistant  Controller  of  the  Bancorp  since  2006  and  was  the 
Controller of Nonbank entities since 2003. 

James R. Hubbard, 52. Senior Vice President and Chief Legal 
Officer  of  the  Bancorp  since  February  2010.  Prior  to  that, Mr. 
Hubbard  was  the  Senior  Vice  President  and  Director  of  Legal 
Services since June 2001. 

Gregory  L.  Kosch,  51.  Executive  Vice  President  of  the 
Bancorp  since  June  2005.    Previously,  Mr.  Kosch  was  Senior 
Vice President and head of the Bancorp’s Commercial Division 
in the Chicago affiliate since June 2002. 

Bruce  K.  Lee,  50.  Executive  Vice  President  of  the  Bancorp 
since June 2005. Previously, Mr. Lee was President and CEO of 
Fifth Third Bank (Northwestern Ohio) since July 2002. 

Daniel T. Poston, 52. Executive Vice President of the Bancorp 
since  June  2003,  and  Chief  Financial  Officer  of  the  Bancorp 
since  September  2009.  Previously,  Mr.  Poston  was 
the 
Controller  of  the  Bancorp  from  July  2007  to  May  2008  and 
from  November  2008  to  September  2009.  Previously,  Mr. 
Poston  was  the  Chief  Financial  Officer  of  the  Bancorp  from 
May  2008  to  November  2008.  Formerly,  Mr.  Poston  was  the 
Auditor  of  the  Bancorp  since  October  2001  and  was  Senior 
Vice  President  of  the  Bancorp  and  Fifth  Third  Bank  since 
January 2002.  

136    Fifth Third Bancorp     

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Issuer Purchases of Equity Securities  

Shares 
Purchased 
(a) 

Average 
Price 
Paid Per 
Share 

Maximum 
Shares that 
May Be 
Purchased 
Under the 
Plans or 
Period 
Programs 
19,201,518
October 2010 
19,201,518
November 2010 
19,201,518
December 2010 
Total 
19,201,518
(a)  The  Bancorp  repurchased  6,337,  10,690,  and  8,191  shares  during 
October, November and December of 2010 in connection with various 
employee compensation plans of the Bancorp.  These purchases are not 
included  against  the  maximum  number  of  shares  that  may  yet  be 
purchased under the Board of Directors authorization. 

Shares 
Purchased 
as Part of 
Publicly 
Announced 
Plans or 
Programs 
- 
- 
- 
- 

$ - 
- 
- 
$ - 

- 
- 
- 
- 

PART II  
ITEM 5. MARKET FOR REGISTRANT’S COMMON 
EQUITY,  RELATED STOCKHOLDER MATTERS AND 
ISSUER PURCHASES OF EQUITY SECURITIES 
The Bancorp’s common stock is traded in the over-the-counter 
market  and  is  listed  under  the  symbol  “FITB”  on  the 
NASDAQ® Global Select Market System.  

High and Low Stock Prices and Dividends Paid Per Share 

2010 
Fourth Quarter 
Third Quarter 
Second Quarter 
First Quarter 

2009 
Fourth Quarter 
Third Quarter 
Second Quarter 
First Quarter 

High 
$15.11 
$13.81 
$15.95 
$14.05 

High 
$10.92 
$11.20 
$9.15 
$8.65 

  Low 
  $11.71 
  $10.64 
  $12.00 
  $9.81 

  Low 
  $8.76 
  $6.33 
  $2.50 
  $1.01 

Dividends Paid 
     Per Share 

$0.01 
$0.01 
$0.01 
$0.01 

Dividends Paid 
     Per Share 

$0.01 
$0.01 
$0.01 
$0.01 

See a discussion of dividend limitations that the subsidiaries can 
pay  to  the  Bancorp  discussed  in  Note  4  of  the  Notes  to  the 
Consolidated  Financial  Statements.  Additionally,  as  of 
December  31,  2010,  the  Bancorp  had  57,161  shareholders  of 
record. 

Fifth Third Bancorp     137    

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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      138

8    Fifth Third Ba

ancorp     

 
 
 
 
 
 
 
 
 
 
 
 
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