Quarterlytics / Consumer Cyclical / Furnishings, Fixtures & Appliances / Flexsteel Industries, Inc. / FY2006 Annual Report

Flexsteel Industries, Inc.
Annual Report 2006

FLXS · NASDAQ Consumer Cyclical
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Ticker FLXS
Exchange NASDAQ
Sector Consumer Cyclical
Industry Furnishings, Fixtures & Appliances
Employees 1500
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FY2006 Annual Report · Flexsteel Industries, Inc.
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financial highlights

net sales

$450

400

350

300

250

200

150

100

50

dollars

1995 

’96 

’97 

’98 

’99 

’00 

’01 

’02 

’03 

’04 

’05  2006 

earnings per share

(Amounts in thousands, except per share data)

Net sales  . . . . . . . . . . . . . . . . . . . . . . . $ 426,408

$ 410,023

$ 401,222

For the years ended June 30,

2006

2005

2004

1995 

’96 

’97 

’98 

’99 

’00 

’01 

’02 

’03 

’04 

’05  2006 

Earnings per share: 

book value per share

Basic  . . . . . . . . . . . . . . . . . . . . . . . . . $
Diluted  . . . . . . . . . . . . . . . . . . . . . . .

Cash dividends per share  . . . . . . . . . . $

At June 30,  . . . . . . . . . . . . . . . . . . . . .

Operating income  . . . . . . . . . . . . . . . .

Income before income taxes . . . . . . . . . .

Net income  . . . . . . . . . . . . . . . . . . . . .

Average common shares outstanding:

Basic  . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted  . . . . . . . . . . . . . . . . . . . . . . .

8,561

7,778

4,718

6,558
6,577

0.72
0.72

0.52

9,066

8,704

6,044

6,531
6,601

16,602

16,740

10,130

6,440
6,530

$

$

0.93
0.92

0.52

$

$

1.57
1.55

0.52

Working capital  . . . . . . . . . . . . . . . . $ 96,987

$ 85,388

$ 83,352

Property, plant & equipment (net)  . . .

24,158

26,141

30,327

Total assets  . . . . . . . . . . . . . . . . . . . .

183,326

166,658

169,519

Long-term debt  . . . . . . . . . . . . . . . .

22,313

12,800

17,583

Shareholders’ equity . . . . . . . . . . . . .

107,502

104,798

101,612

$2.00

1.80

1.60

1.40

1.20

1.00

.80

.60

.40

.20

dollars

$18

16

14

12

10

8

6

4

2

dollars

1995 

’96 

’97 

’98 

’99 

’00 

’01 

’02 

’03 

’04 

’05  2006 

return on shareholders’ equity

14

12

10

8

6

4

2

percent

1995 

’96 

’97 

’98 

’99 

’00 

’01 

’02 

’03 

’04 

’05  2006 

To Our Shareholders:

Ecxellence Plus. The fiscal year just concluded saw strong, double-digit growth in our
commercial office and hospitality furniture sales. Our demonstrated strength in these
areas is an outgrowth of a record of excellence in product development, quality and
value that goes back over a century.

Ronald J. Klosterman
President and Chief Operating Officer

K. Bruce Lauritsen
Vice Chairman and Chief Executive Officer

Our residential furniture sales showed

a net increase: a decrease in domestic 
production was more than offset by growth
in foreign-sourced products.

We are still a leader in RV/marine
seating sales, though our sales declined
due to weakness in the wholesale market.
We are confident that the demographics
for these products remain favorable.

The domestic furniture market is
undergoing far-reaching changes. The
availability, the value, and the quality of
imported furniture and furniture components
present us with both challenge and
opportunity. We are responding with a
blended marketing strategy that combines
the best of our domestically-manufactured
products with matching quality in imports.
Integral to that strategy is our ability to
offer a much wider product selection
through domestic production, using smaller,
more frequent, and more varied product
runs in our nine strategically-located

manufacturing facilities. Well-established
relationships with key suppliers ensure
prompt delivery of component parts from
both domestic and offshore suppliers.

Those offshore suppliers must meet our

standards of quality and value. With an
experienced overseas staff of one-hundred-
plus constantly monitoring the scheduling,
production, and quality of those products
being made for us, we are able to avoid
the vagaries in the market that plague
many companies. 

This blended strategy means we can
maintain the Flexsteel quality standards
and offer a wider selection than ever of
home furnishings, including the Wynwood
lines of bedroom, dining room, and home
office furniture and our fully-upholstered
Latitudes leather furniture collection.
Imports also include our beautiful occasional
pieces, such as chairs framed in carved
wood and a wide array of occasional
tables that highlight both our upholstered

Cover: The casual sophistication of the Wrangler Home CollectionTM has wide appeal, as does the practicality
of the handsome genuine leather upholstery of this Jamestown group.

Opposite, lower right: Handsome executive office furniture and a reputation for quality are just two reasons
for the outstanding performance of our DMI Office Division. 

L. Bruce Boylen
Chairman of the Board

Lower right: This Knob Creek bedroom group is typical of the “must-have” styling and visible quality of
Wynwood bedroom and dining room furniture.

Lower left: More Wrangler visual appeal: a slate-topped chest with a shaped front and antique crackle finish. 

Flexsteel | 1

2 | Flexsteel

and Wynwood furniture. Other important
offshore sources include cut-and-sew
operations that prepare leather and fabric
covers for our upholstered furniture.

Domestic production is essential for

supporting our custom-order business,
which remains an important strategy.
Certain commercial seating items and RV/
marine seating are also most effectively
produced domestically. In all these areas,
an increasing number of component parts
can often be more economical to import.
This is especially true of wood trim and
leather and fabric upholstery for our
domestically-produced furniture. 

For proper balance of domestic and

overseas production, we are optimizing our
production facilities. By making the most
cost-effective use of our nation-wide factory
network, we reduce both direct costs and
overhead. We’ve consolidated manufacturing
square footage to more efficiently meet
production demands, utilizing the space
thus made available for warehousing and
distribution of finished products. 

We continue to develop and explore

potential new marketing methods and
profitable market niches. One with 

considerable promise is the RV/marine
aftermarket: owners updating the interiors
of their boats and motor homes, the latter
frequently becoming second homes. The
experience we have gained in manufacturing
to critical tolerances for the RV industry
carries over into our seating for the
marine market.

DMI Office, which turned in a stellar

performance this fiscal year, designs, 
manufactures, and markets executive
office furniture. Our newest styles were 
a hit at the recent Neocon trade show in
Chicago. Sales trends are excellent, and
we are working to strengthen existing 
distribution channels and open new ones.   

Home Styles is a specialty division
created to sell to non-traditional furniture
markets, such as Big Box stores and Internet
retailers. The Wynwood and Flexsteel names
combine to offer whole-house furnishings
–from home theaters and great rooms to
bedrooms, formal dining and living rooms.

Of course, we continue to take full
advantage of technological improvements,
with cutting-edge cutting machines. Our
commercial seating division now has over
two hundred designs in its computerized

three-dimensional library. These customizable
designs reduce lead-time and costs; they also
give the client a much-appreciated, accurate
3-D image of the piece of furniture 
being offered.

Excellence Plus in Taste &
Style…

Imports and changing demographics
are working hand-in-hand to give a new
complexion to the market. While consumers
still value the quality that is a Flexsteel
hallmark, they also value freshness, diversity,
and life-style expressions. 

And we give it to them. Flexsteel grows

more beautiful every year.  Some of our
most outstanding style introductions this
year are imported, particularly in leather,
which remains enormously popular. To our
successful Latitudes leather sofa collection,
we have added the Destination chair 
collection. Both are eminently affordable,
include the Flexsteel seat spring and,
thanks to our capable overseas staff,
beautifully detailed. 

But taste is highly subjective, and
astute guesses are not enough. Market
research has shown us that in the matter

Opposite main: As befitting a world-class motor yacht, the interior appointments
of the Marquis 65 are meant to invite and impress. Here, the artistry of the crafts-
man's touch becomes most evident. Premium materials and fabrics combine with
hand-crafting skills and soothing dimensions to create an environment that appeals
equally to your physical and aesthetic senses. Photography courtesy Carver
Industries, LLC

Opposite below left: Flexsteel comfort on the road: our handsome sofa-sleepers are
features in today’s finest motor homes, such as the Fleetwood American Eagle. We
also provide swivel lounge chairs and bucket seats. Photography courtesty
Fleetwood Enterprises, Inc.

Opposite below right: Chamberlain is an outstanding group with beautiful
crossover styling, The sofa and chairs, shown in a fabric from our Coastal Retreat
collection, are accented with basket-weave rattan. A complete selection of matching
tables, bookcases, and entertainment furniture.

Below left: A striking choice from our Lodge Retreat Collection of over 50 fabrics
enhances the upscale styling and generous proportions of this sofa. Handsomely
accented by a Destinations leather chair and ottoman.

Below right: Beautifully carved wood frames are produced overseas, but custom
upholstered in America in any of our hundreds of beautiful fabrics.

Flexsteel | 3

4 | Flexsteel

of upholstery fabrics, or covers, there are
significant differences in preferences from
one area of the country to another. 
Now we offer our dealers fabric selections
customized for their areas. 

The Lodge Collection of fabrics appeals
to the Southwest with a selection of earth
tones and rustic looks, while the Coastal
Collection, with looks popular on the
Atlantic Coast and the Southeast, includes
more pastels and delicate looks. These
two collections have been so successfully
received that we plan to introduce a third
collection at the Fall Market. 

While we continue to offer the traditional

handle-operated recliner, we also offer
high-leg designs whose classic lines make
them suitable as suite chairs in leather 
or fabric. In all our reclining furniture,
softness, comfort and styling are important
buying considerations. Probably nothing
tells this story more than the look on 
customers’ faces when they sink into the
comfort we provide. Though it is produced
domestically, cut-and-sew fabric or leather
upholstery help make our reclining furniture
price-competitive. 

There are many ways to furnish the
whole home with Flexsteel. For example,
the Wrangler Home Collection continues

to earn a leading place in our repertoire,
with popular looks for the living room,
bedroom, and dining rooms, including
appropriate accessories. The Wynwood line
of beautiful wood furniture offers top quality
in traditional dining and bedroom furniture.
For the richly-appointed commercial
office to the small or home office, DMI
Office creates handsome desks, wall units,
bookcases, credenzas, and file storage. 

In seating for recreational vehicles and

in boats, consumers still prefer rounded
forms, simple lines, increased functionality,
and fine detailing. Flexsteel, long the standard
in motor home seating, is a growing success
story in the marine market for stylish
seating both above and below deck. 

Senior and assisted-living facilities value
a residential look, and Flexsteel expertise
allows us to produce chairs with home-
like styling that withstand heavy use. 

Second homes are often downsized

retirement homes, and scale becomes
important.  Our line always includes
pieces with the appropriate proportions. 

…and in Marketing

As the want-it-now syndrome still rules
in the shopping of many boomer-echoers
and Gen-Xer’s, the successful marketer

will have his product where the consumer
is–whether that is on the Internet, in a Big
Box store, wholesale clubs, at a gallery, in
a mail-order catalog, or at an independent
dealer. All of these are Flexsteel opportunities.
The marketer will also differentiate his
product from that of the competitor, 
providing quality, choice and availability.

We constantly work with our dealer

Galleries to help them stand out, providing
design, layout and lighting consulting, 
up-to-the-minute fabrics, and numerous
sales aids including customizable advertising.
These galleries are highly successful, 
providing a wealth of design possibilities
in custom orders, a key component of our
residential furniture business. We are
also introducing the gallery concept to the
office furniture dealers carrying DMI
Office furniture.

For the retailer who wants to add

greater depth of choice in bedroom and
dining room furniture at selected price points,
Wynwood has developed a package concept
which allows the retailer to “mix and
match” popular styles at container prices. 

The Home Styles Division meets a
special market niche. It offers such casual,
practical ready-to-assemble furniture 
as kitchen carts and armoires, in such

Opposite: An important demand in the growing markets for hospitality and
health care seating is the creation of a welcoming environment. This dining
room at one of the newest Angelus Retirement Communities is a splendid
example of beauty and practicality, accomplished with Flexsteel chairs.

Below left: Petrona, a trend-setting Wynwood dining room collection, was inspired
by the world’s tallest buildings, the twin towers at Kuala Lumpur in Malaysia.

Below right: Our Home Styles Create-A-Cart program, offering a variety of
finishes, sizes, and tops in kitchen carts, is selling well both on the Internet and
through major retailers.

Flexsteel | 5

non-traditional channels as nationwide
chains, catalogs and the Internet. Non-
traditional avenues also offer sales 
opportunities for our recliners.

Both Flexsteel and Wynwood enjoy
excellent name recognition making them
easier to place in stores . We recognize that
our offerings must also keep pace with the
emerging young, well-educated and affluent
consumer. Our designer/consumer focus
groups help us to define their needs.  

We continue to develop numerous

cross-marketing possibilities by blending
the previously-established markets of
Flexsteel and DMI Furniture.  

An eco-friendly trend in the furniture
industry has an extremely promising future.
Foam cushioning made from organic
materials, now being evaluated, could
reduce the use of petrochemicals. Already
we are using exotic woods cut from tree
farms, rather than from old forests. 

Excellence Plus in Outlook

As we look out over the world today,
it is clear that we can expect cost increases
in every raw material category, along with
higher transportation and factory energy
expenses, meaning continued pressure on
our profits. Nevertheless, our history, our

market research, and our strong financial
condition combine to give us excellent
cause for optimism.

The macroeconomics for hospitality
seating are excellent: the industry pipeline 
is robust for the foreseeable future and we
have excellent relationships with most major
hotel/motel chains. Our DMI executive
office furniture is expected to continue 
its excellent performance. 

Demographics also favor us in the
recreational vehicle market, where Flexsteel
is synonymous with safe, reliable seating.
Though sales of large motor homes have
been sluggish, retiring boomers remain
excellent candidates for them, while many
of the younger generations are discovering
the pleasures of RV living in towable trailers
and fifth wheels. The RV aftermarket is
also thriving, as many older vehicles are
being refurbished. 

And, of course, the aging boomers are
a huge market. They know Flexsteel and,
as they retire, they are buying furniture for
second homes, or new downsized homes,
while some are beginning to move into
newly-built senior living facilities where
they often find the comfort of home in
Flexsteel furniture.

Though consumer confidence may
remain fragile in uncertain times, in all
branches of our business we continue to
offer assurance to the consumer with quality,
style, availability and functionality, backed
by the finest warranties in the industry.

We are also blessed with strong dealer

networks, a cadre of experienced and
dedicated associates including a seasoned
management team, and the resources of
quality vendors. With their help, Flexsteel
looks forward to a future of excellence–
plus.

Ronald J. Klosterman
President and Chief Operating Officer

K. Bruce Lauritsen
Vice Chairman and Chief Executive Officer

L. Bruce Boylen
Chairman of the Board

Below left: Brisbane, one of our high-leg recliners offers graceful, living-
room styling with all the comfort of a traditional recliner.

Below right: At the Spring Market, we introduced nine superbly tailored
Destinations leather chairs with matching ottomans. An instant hit, these chairs
feature a unique finishing technique: dyes are hand-applied after the furniture is
tailored, adding depth and incomparable character to the leather.

6 | Flexsteel

Locations

Flexsteel Industries, Inc.*
Dubuque, Iowa  52001
(563) 556-7730
J. E. Gilbertson, General Manager

Flexsteel Industries, Inc.
Dublin, Georgia  31040
(478) 272-6911
M.C. Dixon, General Manager

Flexsteel Industries, Inc.
Lancaster, Pennsylvania  17604
(717) 392-4161
R. C. Adams, General Manager

* Executive Offices

Flexsteel Industries, Inc.
Riverside, California  92504
(951) 354-2440
D. J. Bashor, General Manager

Flexsteel Industries, Inc.
New Paris, Indiana  46553
(574) 831-4050
G. A. Ummel, General Manager

Flexsteel Industries, Inc.
Harrison, Arkansas  72601
(870) 743-1101
M. J. Feldman, General Manager

Flexsteel Industries, Inc.
Commercial Seating Division
Starkville, Mississippi  39760
(662) 323-5481
R. W. McLeod, Director of Operations

Vancouver Distribution Center
Vancouver, Washington  98668
(206) 696-9955
D. J. Bashor, General Manager

DMI Furniture, Inc.
Louisville, Kentucky  40059
(502) 426-4351
D. D. Dreher, President & C.E.O.

Directors & Officers

L. Bruce Boylen

Chairman of the Board of Directors
Retired Vice President

Fleetwood Enterprises, Inc.

Lynn J. Davis
Director
President and Chief Operating Officer

August Technology

K. Bruce Lauritsen

Vice Chairman of the Board of Directors
Chief Executive Officer

Robert E. Deignan

Director
Attorney at Law

Carolyn T. B. Bleile

Vice President, Merchandising

Thomas D. Burkart

Senior Vice President, Vehicle Seating

Kevin F. Crahan

Vice President, Commercial Seating Sales

Ronald J. Klosterman

President & Chief Operating Officer
Director

Jeffrey T. Bertsch

Senior Vice President, Corporate Services
Director

Mary C. Bottie
Director
Retired Vice President

Marketing and Operations
Motorola, Inc.

Patrick M. Crahan

Senior Vice President, Commercial Seating
Director

Baker & McKenzie LLP

Donald D. Dreher

Thomas E. Holloran

Director
Professor Emeritus

College of Business
Senior Distinguished Fellow
School of Law
University of St. Thomas
St. Paul, Minnesota

Eric S. Rangen
Director
Consultant

James R. Richardson

Senior Vice President, Sales and Marketing
Director 

Senior Vice President
President & CEO, DMI Furniture, Inc.

Lee D. Fautsch

Vice President, Residential Sales

James E. Gilbertson

Vice President, Vehicle Seating

Timothy E. Hall

Vice President–Finance
Chief Financial Officer
Secretary

Michael A. Santillo

Vice President, Vehicle Seating Marketing

NASDAQ Global Market
NASDAQ Symbol– FLXS

Annual Meeting
December 11, 2006, 2:00 p.m.
Hilton Minneapolis
1001 Marquette Avenue
Minneapolis, Minnesota 55403

Permanent Showrooms
High Point, North Carolina
Las Vegas, Nevada

Internet
www.flexsteel.com 
www.flexsteelcommercialfurniture.com
www.dmifurniture.com

Audit and Ethics Committee
Thomas E. Holloran, Chairman
Mary C. Bottie
Lynn J. Davis
Robert E. Deignan
Eric S. Rangen

Nominating and Compensation
Committee
Robert E. Deignan, Chairman
Lynn J. Davis
Thomas E. Holloran

Transfer Agent and Registrar
Wells Fargo Shareowner Services
P. O. Box 64854
South St. Paul, Minnesota  55164-0854

General Counsels
Irving C. MacDonald
Minneapolis, Minnesota

O’Connor and Thomas, P.C.
Dubuque, Iowa

Gray, Plant, Mooty, Mooty & Bennett, P.A.
Minneapolis, Minnesota

AFFIRMATIVE ACTION POLICY
It is the policy of Flexsteel Industries, Inc. that all
employees and potential employees shall be judged
on the basis of qualifications and ability, without
regard to age, sex, race, creed, color or national origin
in all personnel actions. No employee or applicant
for employment shall receive discriminatory treatment
because of physical or mental disability in regard to
any position for which the employee or applicant for
employment is qualified. Employment opportunities,
and job advancement opportunities will be provided
for qualified disabled veterans and veterans of the
Vietnam era. This policy is consistent with the Company’s
plan for “Affirmative Action” in implementing the
intent and provisions of the various laws relating to
employment and non-discrimination.

ANNUAL REPORT ON FORM 10-K AVAILABLE
A copy of the Company’s annual report on
Form 10-K, as filed with the Securities and
Exchange Commission, can be obtained 
without charge by writing to: 

Office of the Secretary
Flexsteel Industries, Inc.
P. O. Box 877
Dubuque, Iowa 52004-0877

© 2006 Flexsteel Industries, Inc.

Public spaces, such as this lobby of the Hilton Garden Inn in
Dubuque, Iowa, demand aesthetically pleasing seating that will stand
up to constant use. Our Commercial Seating Division provided these
handsome exposed-wood chairs and fully upholstered sofas.

P. O. Box 877   (cid:127)   Dubuque IA  52004-0877

PRST STD
U.S. Postage Paid
Permit # 477
Dubuque, IA