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Formula Systems (1985) Ltd.

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FY2010 Annual Report · Formula Systems (1985) Ltd.
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Date: 3/18/2011 17:21:48 User: chunso
Client: v215200_FORMULA SYSTEMS (1985) LTD_20-F
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Project: v215200     Form Type: 20-F
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                                 20-F                                                         
                      NO                                                           
                                 NASD                                                         
             Accelerated Filer                                            
 
                            0001045986                                                   
                                        FORMULA SYSTEMS (1985) LTD (This line is not part of the official submission) 
                            XXXXXXXX                                                     
 
 
                         Matthew Judge                                                
                        (212) 201-7018                                               
 
                      matthew@vfilings.com                                         
                          NO                                                           
                               12-31-2010                                                   
                        NO                                                           
                      NO                                                           
                           NO                                                           

 

 
 
 
 
 
 
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UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
WASHINGTON, D.C. 20549 

FORM 20-F 

(cid:133) 

REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR 12(g) OF THE SECURITIES EXCHANGE ACT OF 1934

⌧  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

For the fiscal year ended December 31, 2010 

OR 

(cid:133) 

(cid:133) 

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 
For the transition period from __________ to ___________ 

SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
Date of event requiring this shell company report ______________ 

OR 

OR 

Commission File Number: 000-29442 

FORMULA SYSTEMS (1985) LTD. 
(Exact Name of Registrant as Specified in Its Charter) 

Israel 
(Jurisdiction of Incorporation or Organization) 

5 Haplada Street, Or Yehuda 60218, Israel 
(Address of Principal Executive Offices) 

Guy Bernstein, CEO, 5 Haplada Street, Or Yehuda 60218, Israel 
Tel: 972 3 5389487, Fax: 972 3 5389645 
(Name, Telephone, E-mail and/or Facsimile Number and Address of Company Contact Person) 
_________________ 

Securities registered or to be registered pursuant to Section 12(b) of the Act: 
Title of Each Class 
Ordinary Shares, NIS 1 par value 
American Depositary Shares 

Securities registered or to be registered pursuant to Section 12(g) of the Act: 

None 

Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act: 

None 

Name of Each Exchange On Which Registered
Tel Aviv Stock Exchange
NASDAQ Global Market

As of December 31, 2010, the registrant had 13,596,000 outstanding ordinary shares, NIS 1 par value, of which 1,035,593 were represented by American 
Depositary Shares as of such date. 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. 

If this report is an annual or transition report, indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the 
Securities Exchange Act of 1934. 

Yes (cid:133)   No ⌧ 

Yes (cid:133)   No ⌧ 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during 
the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for 
the past 90 days. 

Yes ⌧   No (cid:133) 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be 
submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the 
registrant was required to submit and post such files).     

Yes (cid:133)   No (cid:133) 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer. See definition of “accelerated filer and 
large accelerated filer” in Rule 12b-2 of the Exchange Act. (Check one): 

Large accelerated filer (cid:133) 

Accelerated filer ⌧

Non-accelerated filer (cid:133) 

Indicate by check mark which basis of accounting the registrant has used to prepare the financial statements included in this filing: 
Other (cid:133) 
U.S. GAAP ⌧ 

International Financial Reporting Standards as issued
by the International Accounting Standards Board (cid:133)

If “Other” has been checked in response to the previous question, indicate by check mark which financial statement item the registrant has elected to follow. 

If this is an annual report, indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). 

Item 17 (cid:133)   Item 18 (cid:133) 

Yes (cid:133)   No ⌧ 

 
 
  
 
 
 
 
 
 
  
 
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
  
 
 
  
  
  
 
 
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TABLE OF CONTENTS 

PART I

ITEM 1. IDENTITY OF DIRECTORS, SENIOR MANAGEMENT AND ADVISERS
ITEM 2. OFFER STATISTICS AND EXPECTED TIMETABLE
ITEM 3. KEY INFORMATION 
ITEM 4. INFORMATION ON THE COMPANY 
ITEM 4A. UNRESOLVED STAFF COMMENTS 
ITEM 5. OPERATING AND FINANCIAL REVIEW AND PROSPECTS
ITEM 6. DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES
ITEM 7. MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONS
ITEM 8. FINANCIAL INFORMATION 
ITEM 9. THE OFFER AND LISTING 
ITEM 10. ADDITIONAL INFORMATION 
ITEM 11. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
ITEM 12. DESCRIPTION OF SECURITIES OTHER THAN EQUITY SECURITIES

PART II

ITEM 13. DEFAULTS, DIVIDEND ARREARAGES AND DELINQUENCIES
ITEM 14. MATERIAL MODIFICATIONS TO THE RIGHTS OF SECURITY HOLDERS AND USE OF PROCEEDS 
ITEM 15. CONTROLS AND PROCEDURES 
ITEM 16A. AUDIT COMMITTEE FINANCIAL EXPERT 
ITEM 16B. CODE OF ETHICS 
ITEM 16C. PRINCIPAL ACCOUNTANT FEES AND SERVICES
ITEM 16D. EXEMPTIONS FROM THE LISTING STANDARDS FOR AUDIT COMMITTEES
ITEM 16E. PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED PURCHASERS 
ITEM 16F. CHANGE IN REGISTRANT’S CERTIFYING ACCOUNTANT
ITEM 16G. CORPORATE GOVERNANCE 

ITEM 17. FINANCIAL STATEMENTS 
ITEM 18. FINANCIAL STATEMENTS 
ITEM 19. EXHIBITS 

PART III

2

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38
38
65
80
83
85
87
106
108

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109
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112
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INTRODUCTION 

Some of the statements in this annual report, including those in “Item 3. Key Information— Risk Factors,” “Item 4. Information on the Company— 

Business Overview” and “Item 5. Operating and Financial Review and Prospects,” are forward-looking statements that involve risks and uncertainties. These 
forward-looking statements include statements about our plans, objectives, strategies, expectations, intentions, future financial performance and other statements 
that are not historical facts, and may be identified by the use of words like “anticipate,” “believe,” “expect,” “future,” “intend” and similar expressions. These 
statements reflect our current views with respect to future events and are based on assumptions and are subject to risks and uncertainties.  You should not unduly 
rely on these forward-looking statements, which apply only as of the date of this annual report. Our actual results could differ materially from those anticipated 
in the forward-looking statements for many reasons, including the risks described in “Item 3. Key Information— Risk Factors.”  Except as required by applicable 
law, including the securities laws of the United States, we do not intend to update or revise any forward-looking statements, whether as a result of new 
information, future events or otherwise. 

We prepare our consolidated financial statements in accordance with accounting principles generally accepted in the United States, commonly referred 

to as U.S. GAAP.  In accordance with U.S. GAAP, we use the United States dollar as our reporting currency.  In accordance with ASC 360 Property, Plant and 
Equipment and following the sale of our entire shareholdings in nextSource Inc., or nextSource, in October 2009, nextSource’s results of operations, assets and 
liabilities were classified as attributed to discontinued operations and as a result, we have reclassified certain figures in our financial statements relating to prior 
periods. 

As used in this annual report, references to dollar refer to the United States dollar and references to NIS refer to New Israeli Shekels.  References to the 

Israeli CPI refer to the Israeli consumer price index. 

As used in this annual report, references to “we,” “our,” “ours” and “us” refer to Formula Systems (1985) Ltd. and its subsidiaries, unless otherwise 

indicated. References to “Formula” refer to Formula Systems (1985) Ltd. alone. Our operations are currently conducted through our three subsidiaries – Magic 
Software Enterprises Ltd., or Magic Software, Matrix IT Ltd., or Matrix, and Sapiens International Corporation N.V., or Sapiens. 

All trademarks appearing in this annual report are the property of their respective holders. 

This report reflects certain amendments to the Israeli Companies Law, 1999. Such amendments have been adopted and will go into effect over the course 

of 2011. 

3

   
  
 
 
 
 
 
 
 
  
 
 
  
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ITEM 1. IDENTITY OF DIRECTORS, SENIOR MANAGEMENT AND ADVISERS 

Not applicable. 

ITEM 2. OFFER STATISTICS AND EXPECTED TIMETABLE 

PART I 

Not applicable. 

ITEM 3. KEY INFORMATION 

A. 

Selected Financial Data 

The following tables present our consolidated statement of operations and balance sheet data for the periods and as of the dates indicated.  We derive 
the consolidated statement of operations data for the years ended December 31, 2008, 2009 and 2010, and the consolidated balance sheet data as at December 31, 
2009 and 2010, from our audited consolidated financial statements included elsewhere in this annual report.  The consolidated statement of operations data for the 
years ended December 31, 2006 and 2007 and the consolidated balance sheet data at December 31, 2006, 2007 and 2008 are derived from our audited 
consolidated financial statements not included in this annual report. You should read the selected consolidated financial data together with our consolidated 
financial statements included elsewhere in this annual report and with “Item 5. Operating and Financial Review and Prospects.” 

4

 
 
 
 
 
 
 
 
 
  
 
 
  
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Consolidated Statement of Operations Data: 
Revenues 
Cost of revenues 
Gross profit 
Research and development costs, net 
Selling, general and administrative expenses 
Other income, net 
Operating income 
Financial expenses, net 
Gain (loss) on realization of investments, net 
Income before taxes on income 
Taxes on income 
Equity in gains (losses) of affiliated companies, net 
Income from continuing operations 
Net income  from discontinued operations 
Net income 
Net income attributable to non-controlling interests 
Net income attributable to Formula’s shareholders 

Earnings (losses) per share generated from continuing 
operations 
Basic 
Diluted 
Earnings (losses) per share generated from discontinued 
operations 
Basic 
Diluted 
Earnings per share: 
Basic earnings 
Diluted earnings 
Weighted average number of shares outstanding: 
Basic 
Diluted 

Consolidated Balance Sheet Data: 
Total assets 
Total liabilities 
Equity 

$

2010

Year Ended December 31,
2007
2008
2009
(US$ in thousands, except per share data)

2006

$

549,694
412,463 
137,231
5,503
84,510
231 
46,987
(4,371)
- 
42,616
(6,544)
(1,070)
35,002
- 
35,002
16,623 
18,379

1.37
1.36

-
-

1.37
1.36

13,382

13,523

$

469,390
352,283 
117,107
4,430
77,322
(1,668)
37,023
(231)
- 
36,792
(8,305)
(335)
28,152
4,878 
33,030
13,954 
19,076

1.08
1.04

0.37
0.36

1.45
1.40

13,200

13,564

 $

503,243 
373,775 
129,468 
6,564 
90,451 
580 
31,873 
(5,908)
(337)
25,628 
(3,279)
(216)
22,133 
555 
22,688 
10,819 
11,869 

0.84 
0.84 

0.04 
0.04 

0.88 
0.88 

13,200 

13,200 

$

414,724
298,410 
116,314
6,547
84,503
750 
24,514
(3,619)
2,039 
22,934
(1,891)
(653)
20,390
32,333 
52,723
15,464 
37,259

0.82
0.80

2.00
1.99

2.82
2.79

13,200

13,200

356,598
256,059 
100,539
5,508
86,466
1,102 
7,463
(4,444)
3,724 
6,743
(3,655)
47 
3,135
18,604 
21,739
11,724 
10,015

(0.14)
(0.12)

0.94
0.85

0.80
0.73

13,200

13,298

2010

2009

As of December 31, 
2008 
(US$ in thousands) 

2007

2006

$

$

623,767
289,383
334,384

$

566,439
271,125
295,314

 $

596,622 
319,252 
277,370 

$

612,624
306,321
306,303

585,685
352,746
232,939

5

  
  
 
  
 
 
 
 
 
   
 
  
 
 
 
 
 
 
  
 
  
  
  
 
 
 
  
 
  
  
 
 
 
  
 
  
  
 
 
 
  
 
  
 
 
 
  
 
  
 
 
 
  
 
  
  
  
 
 
  
 
 
  
  
  
 
 
  
  
  
 
 
  
  
  
 
 
  
  
  
  
  
   
  
  
  
  
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Dividends 

In April 2010, Formula distributed to its shareholders a cash dividend of $1.47 per share, previously announced in March 2010.  The aggregate amount 

distributed by Formula was approximately $20 million. 

In January 2009, Formula distributed to its shareholders a cash dividend of $2.27 per share.  The aggregate amount distributed by Formula was 

approximately $30 million. 

In April 2008, Formula distributed to its shareholders a cash dividend of approximately $0.76 per share.  The aggregate amount distributed by Formula 

was approximately $10 million. 

In December 2006, Formula distributed to its shareholders a dividend consisting, in the aggregate, of 36,696,000 shares of Formula Vision Technologies 

(F.V.T) Ltd., or Formula Vision, that had been held by Formula, representing approximately 57% of the outstanding share capital of Formula Vision.  Formula 
Vision shares were distributed at a ratio of 2.78 shares of Formula Vision for every one outstanding ordinary share of Formula, prior to withholding taxes. 

In June 2005, Formula distributed to its shareholders a cash dividend of approximately $4 per share.  The aggregate amount distributed by Formula was 

approximately $50.2 million. 

Under Formula’s dividend policy adopted by its board of directors, sums that are not planned to be used for investments in the near future may be 

distributed to the shareholders as a cash dividend, to the extent that our performance allows for such distribution and subject to applicable Israeli law. 

Cash dividends may be declared and paid in New Israeli Shekels or dollars. Dividends to the holders of Formula’s American Depositary Shares, or 

ADSs, are paid by the depositary of the ADSs, for the benefit of owners of ADSs.  If a dividend is declared and paid in NIS in Israel, the NIS amount is converted 
into, and paid out in, dollars by the depositary of the ADSs. 

B.           Capitalization and Indebtedness 

Not applicable. 

C.           Reasons for the Offer and Use of Proceeds 

Not applicable. 

6

  
  
  
  
  
  
  
  
 
 
 
 
 
  
 
 
  
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D.           Risk Factors 

Our business, operating results and financial condition could be seriously harmed due to any of the following risks.  Additional risks and uncertainties 
that we are not aware of or that we currently believe are immaterial may also adversely affect our business, financial condition, and results of operations.  The 
trading prices of our ordinary shares and ADSs could decline due to any of these risks, and you may lose all or part of your investment. 

Risks Relating to Our Business 

Unfavorable national and global economic conditions could have a material adverse effect on our business, operating results and financial condition. 

The crisis in the financial and credit markets in the United States, Europe and Asia during 2008 and 2009 led to a global economic slowdown.  Although 
global economic conditions have stabilized or improved, there is continuing economic uncertainty.  If the economies in the countries in which we operate remain 
uncertain or weaken further, the level of information technology, or IT, capital spending and investment in IT projects by our existing and potential customers 
may decrease.  In addition, this could result in longer sales cycles, slower adoption of new technologies and increased price competition for our products and 
services.  We could also be exposed to credit risk and payment delinquencies on our accounts receivable, which are not covered by collateral.  Any of these 
events would likely harm our business, operating results and financial condition.  If global economic and market conditions, or economic conditions in the United 
States, Europe or Asia or other key markets remain uncertain or weaken further, our business, operating results and financial condition may be materially 
adversely affected. 

The loss of, or significant reduction or delay in, purchases by our customers or impairment of our relationships with our largest customers could reduce 
our revenues and profitability. 

The loss of any of our major customers or a decrease or delay in orders or anticipated spending by such customers could reduce our revenues and 

profitability, due to our reliance on such customers. Our customers could also engage in business combinations, which could increase their size, reduce their 
demand for our products and solutions as they recognize synergies or rationalize assets and increase or decrease the portion of our total sales concentration to any 
single customer. 

For example, the largest customers of one of our three significant subsidiaries— Sapiens— and its subsidiaries in North America (three customers), the 
United Kingdom (one customer), Japan (one customer) and Israel (one customer) accounted for 9.5%, 6%, 15.8% and 25.8% of Sapiens’ consolidated revenues, 
respectively, in 2010.  One significant customer of another significant subsidiary—Magic Software— accounted for 29% of its consolidated revenues in 
2010.   There can be no assurance that the existing customers of our significant subsidiaries will enter into new project contracts with us or that they will continue 
using our enabling IT technologies. 

7

 
 
 
 
  
  
  
  
 
 
  
 
 
  
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If we are unable to effectively control our costs while maintaining our customer relationships, our business, results of operations and financial condition 
could be adversely affected. 

It is critical for us to appropriately align our cost structure with prevailing market conditions, to minimize the effect of economic downturns on our 

operations, and in particular, to continue to maintain our customer relationships while protecting profitability and cash flow. If we are unable to align our cost 
structure in response to economic downturns (such as the downturn that commenced in late 2008, and any subsequent downturn that may recur in the current, 
uncertain global economic environment) on a timely basis, or if such implementation has an adverse impact on our business or prospects, then our financial 
condition, results of operations and cash flows may be negatively affected. 

Conversely, adjusting our cost structure to fit economic downturn conditions may have a negative effect on us during an economic upturn or periods of 
increasing demand for our IT solutions.  If we have too aggressively reduced our costs, we may not have sufficient resources to capture new IT projects and meet 
customer demand.  If, for example, during periods of escalating demand for our products, which we experienced during the 2010 fiscal year, we are unable to add 
engineering and technical staff capacity quickly enough to meet the needs of our customers, they may turn to our competitors making it more difficult for us to 
retain their business.  Similarly, if we are unable for any other reason to meet delivery schedules, particularly during a period of escalating demand, our 
relationships with our customers could be adversely affected.  If we are unable to effectively manage our resources and capacity to capitalize on periods of 
economic upturn, there could be a material adverse effect on our business, financial condition, results of operations and cash flows. 

Our success depends upon the development and maintenance of our strategic alliances. 

We have established relationships with strategic partners to provide an international marketing presence and name recognition, as well as the resources 
necessary to implement many of our IT services. We are dependent upon our strategic partners for the marketing and sale of certain of our proprietary software 
solutions. If we cannot maintain our existing relationships with these partners, if our partners encounter financial difficulties, if we fail to establish effective, long-
term relationships with additional partners, or if our partners enter into relationships with our competitors, our ability to market our proprietary software solutions 
in international markets may be limited.  If this happens, our growth, if any, might be delayed or slowed. As a result, our business, financial condition, and results 
of operations could be seriously harmed. 

If our products fail to compete successfully with those of our competitors, we may have to reduce the prices of our products, which in turn, may 
adversely affect our business. 

We face competition, both in Israel and internationally, from a variety of companies, including companies with significantly greater resources than us 

who are likely to enjoy substantial competitive advantages, including: 

• 

longer operating histories; 

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• 

• 

greater financial, technical, marketing and other resources;

greater name recognition; 

•  well-established relationships with our current and potential clients; and

• 

a broader range of products and services. 

These competitors may be able to respond more quickly to new or emerging technologies or changes in customer requirements.  They may also benefit 

from greater purchasing economies, offer more aggressive product and service pricing or devote greater resources to the promotion of their products and 
services.  Current and potential competitors have established or may establish cooperative relationships among themselves or with third parties to increase such 
competitors’ ability to successfully market their tools and services. We also expect that competition will increase as a result of consolidation within the 
industry.  Our further penetration of international markets may likewise cause us to face additional competition.  As a result, we cannot assure you that the 
products and solutions that we offer will compete successfully with those of our competitors. 

We may be unable to differentiate our tools and services from those of our competitors or successfully develop and introduce new tools and services that 

are less costly than, or superior to, those of our competitors. This could have a material adverse effect on our ability to compete. 

Furthermore, several software development centers worldwide offer software development services at lower prices than we do. Due to the intense 
competition in the markets in which we operate, software products prices may fluctuate significantly.  As a result, we may have to reduce the prices of our 
products, which in turn, may adversely affect our revenues and the gross margins for our products. 

If we fail to locate, successfully compete for and consummate suitable acquisitions and investments, we may be unable to grow or maintain our market 
share. 

As part of our strategy, we intend to pursue acquisitions of, and investments in, other companies, particularly companies offering products, technologies 

and services that are complementary to ours and are suitable for integration into our business.  We cannot assure you that we will be able to locate suitable 
potential acquisition or investment opportunities in Israel or internationally, or if we do identify suitable candidates, that at the conclusion of related discussions 
and negotiations, we will be able to consummate the acquisitions or investments on terms which are favorable to us.  If and when acquisition or investment 
opportunities arise, we expect to compete for these opportunities with other established and well-capitalized entities, and we cannot guarantee that we will 
succeed in such competition on terms which remain favorable to us.  If we fail to consummate further acquisitions or investments in the future, our ability to grow 
or to even maintain our market share may be harmed. 

9

   
  
  
  
  
 
 
 
 
 
 
  
 
 
   
   
   
   
  
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Any future acquisitions of, or investments in, companies or technologies, especially those located outside of Israel, may distract our management, 
disrupt our business and may be difficult to finance on favorable terms. 

As described above, our strategy includes selective acquisitions of, and investments in, companies offering products, technologies and services.  If we or 
any of our subsidiaries acquires or invests in another company, the acquiring or investing entity could have difficulty assimilating the target company’s personnel, 
operations, technology or products and service offerings into its own.  Prior acquisitions have resulted in a wide range of outcomes, from successful introduction 
of new products and technologies to a failure to do so.  Even when an acquired company has already developed and marketed products, there can be no assurance 
that product enhancements will be made in a timely fashion or that pre-acquisition due diligence will have identified all possible challenges that might arise with 
respect to such products.  Furthermore, the key personnel of the acquired company may decide not to work for the acquirer. These difficulties could disrupt our 
ongoing business, distract our management and employees, increase our expenses and adversely affect our results of operations. 

Any acquisition or investment in a company located outside of Israel poses additional risks, including risks related to the monitoring of a management 
team from a great distance and the need to integrate a potentially different business culture.  Our failure to successfully integrate such a newly acquired business 
or such an investment could harm our business.  In addition, the investigation of acquisition or investment candidates outside of Israel involves higher costs than 
those associated with pursuing domestic acquisitions or investments, and we cannot assure you that these investigations will successfully lead to the 
consummation of transactions. 

We may furthermore need to raise capital in connection with any such acquisition or investment, which we would likely seek via public or private equity 

or debt offerings.  The issuance of equity securities pursuant to any such financing could be dilutive to our existing shareholders.  If we raise funds through debt 
offerings, we may be pressured in serving such debt. Our ability to raise capital in this manner also depends upon market and other conditions, many of which are 
beyond our control.  Due to unfavorable conditions, we could be required to seek alternative financing methods, such as bank financings, which involve 
borrowing money on terms which are not favorable to us.  Difficulties in raising equity capital or obtaining debt financing on favorable terms, or the 
unavailability of financing, including bank borrowings, may hinder our ability to implement our strategy for selective acquisitions and investments. 

Our future results could be adversely affected by an impairment of the value of certain intangible assets. 

The assets listed in our consolidated balance sheets as of December 31, 2010 include, among other things, goodwill amounting to approximately $166 

million, capitalized software development costs, net, amounting to approximately $25 million and other intangible assets amounting to approximately $8 million. 
The applicable accounting standards require that: 

• 

goodwill not be amortized, but rather be subject to an annual impairment test. We perform an annual impairment test, as well as periodic impairment 
tests, if impairment indicators are present. Intangible assets that are not considered to have an indefinite useful life are amortized using the straight-line 
basis over their estimated useful lives. The carrying amount of these assets is reviewed whenever events or changes in circumstances indicate that the 
carrying value of an asset may not be recoverable. Recoverability of these assets is measured by comparison of the carrying amount of the asset to the 
future undiscounted cash flows the asset is expected to generate. If the asset is considered to be impaired, the amount of any impairment is measured as 
the difference between the carrying value and the fair value (usually discounted cash flow) of the impaired asset; and 

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• 

acquired technology and development costs of software that is intended for sale that were incurred after the establishment of technological feasibility of 
the relevant product be capitalized and tested for impairment on a regular basis and written down when capitalized costs exceed the product’s net 
realizable value. 
If our goodwill or capitalized software development costs are deemed to be impaired in whole or in part due to adverse changes in the value that we 

expect to realize from these assets, or if we fail to accurately predict the useful life of the capitalized software development costs, we could be required to reduce 
or write off such assets, which would require us to recognize additional expense in our statements of operations, thereby adversely affecting our operating results 
and causing a reduction in our shareholders’ equity. 

Certain amounts have been allocated to goodwill on our balance sheet as a result of acquisitions made by us from time to time, and should it become 
necessary to write-off a material part of this, our results of operations could be materially adversely affected. 

We acquire businesses from time to time and as a result, certain amounts have been allocated to goodwill on our balance sheet.  Goodwill and other 

intangible assets that have indefinite useful lives are tested at least annually for impairment. Should a test disclose that there has been a permanent impairment of 
a material part of the value of goodwill, it would be necessary to write-off such amount, and this could materially adversely affect our results of operations. 

Our credit facility agreements contain a number of restrictive covenants which, if breached, could result in acceleration of our obligation to repay our 
debt. 

The loan agreements to which certain of our subsidiaries are party contain a number of conditions and limitations on the manner in which they can 

operate their business, including limitations on their ability to incur debt and sell or acquire assets.  These loan agreements also contain various covenants which 
require them to maintain certain financial ratios related to shareholders’ equity and operating results that are customary for companies of comparable size.  These 
limitations and covenants may force us to pursue less than optimal business strategies or forego business arrangements which could have been financially 
advantageous to us and, by extension, to our shareholders.  In addition, a breach of the restrictive covenants could result in the acceleration of our obligations to 
repay our debt. 

Marketing our products and services in international markets may require increased expenses and greater exposure to risks that we may not be able to 
successfully address. 

We intend to continue to focus our efforts on selling proprietary software solutions in international markets and to devote significant resources to these 
efforts.  If we are unable to continue achieving market acceptance for our solutions or continue to successfully penetrate international markets, our business will 
be harmed.  In 2009 and 2010, we received approximately 22% and 25% of our consolidated revenues, respectively, from customers located outside of 
Israel.  The expansion of our existing operations and entry into additional international markets will require significant management attention and financial 
resources. We are subject to a number of risks customary for international operations, including: 

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•   changing product and service requirements in response to the formation of economic and marketing unions, such as the European Union; 
•   economic or political changes in international markets; 
•   greater difficulty in accounts receivable collection and longer collection periods; 
•   unexpected changes in regulatory requirements; 
•   difficulties and costs of staffing and managing foreign operations; 
•   the uncertainty of protection for intellectual property rights in some countries, particularly in southeast Asia; 
•   multiple and possibly overlapping tax structures; and 
•   currency and exchange rate fluctuations. 

If we fail to address the strain on our resources caused by changes in our company, we will be unable to effectively manage our business. 

Corporate organizational changes, as well as growth of our business, if any, have placed and will continue to place a strain on our personnel and 

resources.  Our ability to manage any future changes or growth depends on our ability to continue to implement and improve our operational, financial and 
management information control and reporting systems on a timely basis and to expand, train, motivate and manage our work force. One of the challenges 
encountered by our subsidiaries is the need from time to time to, on the one hand, terminate the employment of certain employees, and, on the other hand, retain 
new employees for new, unexpected projects, each of which requires operational flexibility.  If we cannot respond effectively to changing business conditions, 
our business, financial condition and results of operations could be materially adversely affected. 

If we are unable to attract, train and retain qualified personnel, including senior management, we may not be able to achieve our objectives and our 
business could be harmed. 

Our future success depends on our ability to attract, motivate and retain highly qualified professional employees, including senior management.  In order 

to achieve our objectives, we may need to hire additional qualified software, administrative, operational, sales and technical support personnel.  The process of 
attracting, training and successfully integrating qualified personnel into our operations can be lengthy and expensive.  We expect to recruit most of our software 
and systems personnel in Israel, where the market for qualified personnel is quite competitive.  We may not be able to compete effectively for the personnel that 
we need.  In addition, our operations are dependent on the efforts of certain key management.  Any loss of members of senior management or key technical 
personnel, or any failure to attract or retain highly qualified employees as needed, could materially adversely affect our business. 

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If we fail to estimate accurately the costs of fixed-price contracts, we may incur losses. 

We derive a significant portion of our revenues from engagements on a fixed-price basis.  We price these commitments based upon estimates of future 

costs.  We bear the risk of faulty estimates and cost overruns in connection with these commitments.  Our failure to accurately estimate the resources required for 
a fixed-price project, to accurately anticipate potential wage increases, or to complete our contractual obligations in a manner consistent with a project plan could 
materially adversely affect our business, operating results, and financial condition.  In addition, we may agree to a price before design specifications are finalized, 
which could result in a fixed price that is too low, resulting in lower margins or losses to us. 

If our tools or solutions do not function efficiently, we may incur additional expenses. 

In the course of providing our software solutions, we conduct testing to detect the existence of failures, errors and bugs.  In addition, we have instituted a 
quality assurance procedure for correcting errors and bugs in our tools.  The amount of failures, errors and bugs detected to date, and the cost of correcting them, 
have not been significant.  However, if our solutions fail to function efficiently or if errors or bugs are detected in our tools in the future, we might incur 
significant expenditures in an attempt to remedy the problem, and our reputation with users of our products and services may also be harmed.  The adverse 
consequences of, and expenses related to, failures, errors, and bugs could have a material adverse effect on our business, operating results, and financial 
condition. 

If we fail to satisfy our customers’ expectations regarding our solutions or our solutions cause damage to our customers’ information systems, our 
contracts may be cancelled and we may be the subject of legal claims. 

Some of the products and services that we provide involve key aspects of customers’ information systems.  These systems are frequently critical to our 

customers’ operations.  As a result, our customers have a greater sensitivity to failures in these systems than do customers of other software products generally.  If 
a customer’s system fails during or following the provision of products or services by us, or if we fail to provide customers with proper support for our software 
products or do so in an untimely manner, we are exposed to the risks of cancellation of our contract with the customer and a legal claim for substantial damages 
being filed against us, regardless of whether or not we are responsible for the failure.  Any cancellation of a contract could cause us to suffer damages, since we 
might not be paid for costs that we incurred in performing services prior to the date of cancellation.  As to a legal claim for damages by the customer, while, when 
possible, we limit our liability under our product and service contracts, we cannot guarantee that such a limitation of liability, if any, would be sufficient to protect 
us. We maintain general liability and professional liability insurance coverage. However, we cannot assure you that our insurance coverage will be sufficient to 
cover one or more large claims, or that the insurer will not disclaim coverage as to any future claim. If we lose one or more large claims against us that exceed 
available insurance coverage, our business, operating results and financial condition may be materially adversely affected. In addition, the filing of legal claims 
against us in connection with contract liability may cause us negative publicity and damage to our reputation. 

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If we are unable to accurately predict and respond to market developments or demands, our business will be adversely affected. 

 The IT business, in large part, is characterized by rapidly evolving technology and methodologies.  This makes it difficult to predict demand and market 
acceptance for our services and products. In order to succeed, we need to adapt the products and services we offer to technological developments and changes in 
customer needs.  We cannot guarantee that we will succeed in enhancing our products and services or developing or acquiring new products and services that 
adequately address changing technologies and customer requirements.  We also cannot assure you that the products and services that we offer will be accepted by 
customers.  If our products and services are not accepted by customers, our future revenues and profitability will be adversely affected.  hanges in technologies, 
industry standards, the regulatory environment, customer requirements and new product introductions by existing or future competitors could render our existing 
products and services obsolete and unmarketable, or require us to enhance our current products or develop new products.  This may require us to expend 
significant amounts of money, time and other resources to meet the demand.  There can be no assurance that we will have sufficient resources to make such 
expenditures, especially in light of the worldwide financial and economic situation, or that these expenditures will bring the full advantages or any advantage as 
planned.  These expenditures could strain our personnel and financial resources. 

The economic impact in Japan of the devastation caused by the massive earthquake and tsunami of March 2011 would adversely affect our business and 
results of operations. 

On March 11, 2011, a massive earthquake off the eastern coast of Japan triggered a tsunami tidal wave that devastated much of the city of Sendai and 

large areas of coastal north-eastern Japan, causing thousands of deaths, catastrophic damage and destruction of the local infrastructure, as well as a potential 
nuclear disaster. It is too early to predict the long-term impact of this disaster on the economy of Japan and elsewhere. Our net sales in Japan constituted 
approximately 4% of our total net revenues in 2010 and a slow-down in the Japanese economy resulting from such events would adversely affect our results of 
operations. 

If we are unable to retain control of our subsidiaries, we would cease to consolidate them and our operating results may fluctuate significantly. 

We currently hold a controlling interest in our subsidiaries through our direct equity holdings.  As a result of our controlling interests in the subsidiaries, 

we consolidate their operating results with ours. If we are unable to maintain a controlling interest in our subsidiaries, as a result of equity issuances by 
subsidiaries to third parties that are unaffiliated with us or otherwise, we would cease to consolidate the operating results of those subsidiaries, based on relevant 
accounting guidelines.  This, in turn, could result in significant fluctuations of our consolidated operating results. 

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Risks Related to our Intellectual Property 

If third parties assert claims of intellectual property infringement against us, we may suffer substantial costs and diversion of management’s attention. 

Substantial litigation over intellectual property rights exists in the software industry. We expect that software products will be increasingly subject to 
third-party infringement claims as the functionality of products in different industry segments overlaps, and we cannot predict whether third parties will assert 
claims of infringement against us based on our software products.  Furthermore, our employees and contractors have access to software licensed by us from third 
parties, and a breach of the non-disclosure undertakings by any of our employees or contractors may lead to a claim of infringement against us.  Any claim, with 
or without merit, could be expensive and time-consuming to defend, and would probably divert our management’s attention and resources.  In addition, such a 
claim may require us to enter into royalty or licensing agreements to obtain the right to use a necessary product or component.  Such royalty or licensing 
agreements, if required, may not be available to us on acceptable terms, if at all.  A successful claim of product infringement against us and our failure or inability 
to license the infringed or similar technology could have a material adverse effect on our business, financial condition and results of operations. 

We may be unable to adequately protect our proprietary rights, which may limit our ability to compete effectively. 

Our success and ability to compete are substantially dependent upon our internally developed technology.  Substantially all of our intellectual property 

consists of proprietary or confidential information that is not subject to patent or similar protection.  In general, we have relied on a combination of technical 
leadership, trade secret, copyright and trademark law and nondisclosure agreements to protect our proprietary know-how.  Unauthorized third parties may attempt 
to copy or obtain and use the technology protected by those rights.  Any infringement of our intellectual property could have a material adverse effect on our 
business, financial condition and results of operations.  Policing unauthorized use of our products is difficult and costly, particularly in countries where the laws 
may not protect our proprietary rights as fully as in the United States.  We have placed, and in the future may place, certain of our software in escrow. The 
software may, under specified circumstances, be made available to our customers.  From time to time, we also provide our software directly to customers.  This 
may increase the likelihood of misappropriation or other misuse of our software. 

Our largest shareholder, Asseco Poland S.A., owns the majority of the voting rights and controls the outcome of matters that require shareholder 
approval. 

Asseco Poland S.A., or Asseco, owns approximately 50.2% of our outstanding ordinary shares and 51.2% of the voting rights. Therefore, Asseco has the 

power to control the outcome of those matters requiring shareholder approval, including the election of directors and approval of significant corporate 
transactions. This voting power may have the effect of delaying or preventing a change in control. In addition, potential conflicts of interest may arise in the event 
that we or any of our subsidiaries or other affiliates enter into agreements or transactions with affiliates of Asseco.  Although Israeli law imposes certain 
procedures (including shareholder approval) for approval of certain related party transactions, we cannot assure you that these procedures will eliminate the 
possible detrimental effects of these conflicts of interest. If certain transactions are not approved in accordance with required procedures under applicable Israeli 
law, these transactions may be void or voidable. 

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Risks Related to our Traded Securities 

The market price of our ordinary shares and American Depositary Shares may be volatile and you may not be able to resell your shares at or above the 
price you paid, or at all. 

The stock market in general has experienced during recent years extreme price and volume fluctuations, including a sharp decline due to the global 

economic and financial crisis in late 2008 and in 2009, followed by an overall significant rebound in 2010 and 2011 to date. The market prices of securities of 
technology companies have been extremely volatile, and have experienced fluctuations that have often been unrelated or disproportionate to the operating 
performance of those companies.  These broad market fluctuations have affected and are expected to continue to affect the market price of our ordinary shares 
and ADSs. 

The high and low closing market price of our ordinary shares traded on the Tel Aviv Stock Exchange, or the TASE, under the symbol “FORT,” and the 

high and low closing market price of our ADSs traded on the NASDAQ Global Market under the symbol “FORTY,” during each of the last three years, are 
summarized in the table below: 

NASDAQ Global Market 
In US$ 

High 

Low 

In NIS

In US$*

High

Low

High 

Low

TASE 

2010 
2009 
2008 

18.92 
12.10 
14.14 

10.82 
3.59 
4.99 

67.98
44.12
47.78

40.21
16.16
17.53

18.21
11.22
13.32

10.77
4.11
4.89

*Prices of our ordinary shares that were quoted in NIS on the TASE have been translated into US dollars based on the representative exchange rates of 

NIS 3.7330 per US$1 in 2010; NIS 3.9326 per US$1 in 2009; and NIS 3.5878 per US$1 in 2008, in each case as reported by the Bank of Israel. 

The market price of our ordinary shares and ADSs may fluctuate substantially due to a variety of factors, including: 

• 

• 

• 

• 

• 

any actual or anticipated fluctuations in our or our competitors’ quarterly revenues and operating results; 

shortfalls in our operating results from levels forecasted by securities analysts;

public announcements concerning us or our competitors;

results of integrating investments and acquisitions;

the introduction or market acceptance of new service offerings by us or our competitors;

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• 

• 

• 

• 

• 

• 

changes in product pricing policies by us or our competitors;

public announcements concerning distribution of dividends and payment of dividends;

changes in security analysts’ financial estimates; 

changes in accounting principles; 

sales of our shares by existing shareholders; and 

the loss of any of our key personnel. 

In addition, global and local economic, political and market conditions and military conflicts and in particular, those specifically related to the State of 

Israel, may affect the market price of our shares and ADSs. 

Significant fluctuations in our annual and quarterly results, which make it difficult for investors to make reliable period-to-period comparisons, may 
also contribute to volatility in the market price of our ordinary shares and American Depositary Shares. 

Our quarterly and annual revenues, gross profit, net income and results of operations have fluctuated significantly in the past, and we expect them to 

continue to fluctuate significantly in the future. The following events may cause fluctuations: 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

global economic trends, like the recent global economic crisis, followed by the global economic slowdown and slow, uncertain global economic 
recovery; 

acquisitions and dispositions of, and consolidation of, our subsidiaries;

the size, time and recognition of revenue from significant contracts;

timing of product releases; 

timing of contracts; 

timing of completion of specified milestones and delays in implementation;

changes in the proportion of service and license revenues;

price and product competition; 

increases in selling and marketing expenses, as well as other operating expenses;

currency fluctuations; and 

consolidation of our customers. 

A substantial portion of our expenses, including most product development and selling and marketing expenses, must be incurred in advance of when 

revenue is generated.  If our projected revenue does not meet our expectations, we are likely to experience an even larger shortfall in our operating profit relative 
to our expectations.  The gross margins of our individual subsidiaries vary both among themselves and over time.  As a result, changes in the revenue mix from 
these subsidiaries may affect our quarterly operating results.  In addition, we may derive a significant portion of our net income from the sale of our investments 
or the sale of proprietary software technology.  These events do not occur on a regular basis and their timing is difficult to predict.  As a result, we believe that 
period-to-period comparisons of our historical results of operations are not necessarily meaningful and that you should not rely on them as an indication for future 
performance.  Also, it is possible that our quarterly and annual results of operations may be below the expectations of public market analysts and investors.  If this 
happens, the prices of our ordinary shares and ADSs will likely decrease. 

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The market prices of our ordinary share and ADSs may be adversely affected if the market prices of our publicly traded subsidiaries decrease. 

A significant portion of our assets is comprised of equity securities of publicly traded companies.  Our publicly traded subsidiaries are Sapiens, Magic 

Software and Matrix.  The stock prices of these publicly traded companies have been extremely volatile, and have been subject to fluctuations due to market 
conditions and other factors which are often unrelated to operating results and which are beyond our control.  Fluctuations in the market price and valuations of 
our holdings in these companies may affect the market’s valuation of the price of our ordinary shares and ADSs and may also thereby impact our results of 
operations.  If the value of our assets decreases significantly as a result of a decrease in the value of our interest in our publicly traded subsidiaries, our business, 
operating results and financial condition may be materially and adversely affected and the market price of our ordinary shares and ADSs may also fall as a result. 

Our securities are traded on more than one market and this may result in price variations.  

Our ordinary shares are traded on the TASE and our ADSs are traded on the NASDAQ Global Market.  Trading in our ordinary shares and ADSs on 

these markets takes place in different currencies (dollars on the NASDAQ Global Market and NIS on the TASE), and at different times (resulting from different 
time zones, different weekly trading days and different public holidays in the United States and Israel).  The trading prices of our ordinary shares and ADSs on 
these two markets may differ due to these and other factors (see the risk factor titled “The market price of our ordinary shares and American Depositary Shares 
may be volatile and you may not be able to resell your shares at or above the price you paid, or at all” above for an example thereof).  On the other hand, any 
decrease in the trading price of our ordinary shares or ADSs, as applicable, on one of these markets could likely affect— and cause a decrease in— the trading 
price on the other market.    

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Political, economic, and military conditions in Israel could negatively impact our business. 

Risks Relating to Operations in Israel 

Our headquarters and principal research and development facilities are located in Israel and approximately 75% of our consolidated revenues in 2010 

were generated from the Israeli market.  As a result, we are directly influenced by the political, economic and military conditions affecting Israel.  Over the past 
several decades, a number of armed conflicts have occurred between Israel and its Arab neighbors.  A state of hostility, varying in degree and intensity has led to 
security and economic problems for Israel.  Since 2000, there have been ongoing hostilities between Israel and the Palestinians, which have adversely affected the 
peace process and at times have negatively influenced Israel’s economy as well as its relationship with several other countries.  Hamas, an Islamist movement 
responsible for many attacks, including missile strikes, against Israelis, won the majority of the seats in the Parliament of the Palestinian Authority in 2006 and 
took control of the entire Gaza Strip by force in 2007. In January 2009, Israel engaged in a military action against Hamas in Gaza to prevent continued rocket 
attacks against Israel.  These developments have further strained relations between Israel and the Palestinians.  The current political situation between Israel and 
its neighbors may not improve.  These political, economic and military conditions in Israel could have a material adverse effect on our business, financial 
condition, results of operations and future growth. 

In addition, nonexempt male adult citizens of Israel, including some of our officers and employees, are obligated to perform military reserve duty until 

the age of 40 or 45 depending on their function in the army, and are subject to being called for active duty under emergency circumstances.  While we have 
operated effectively under these requirements since our incorporation, we cannot predict the full impact of such conditions on us in the future, particularly if 
emergency circumstances arise.  If many of our employees are called for active duty, our operations in Israel and our business may be adversely affected. 

Political relations could limit our ability to sell or buy internationally. 

We could be adversely affected by the interruption or reduction of trade between Israel and its trading partners.  Some countries, companies and 
organizations continue to participate in a boycott of Israeli firms and others doing business with Israel or with Israeli companies.  Also, over the past several years 
there have been calls in Europe and elsewhere to reduce trade with Israel.  There can be no assurance that restrictive laws, policies or practices directed towards 
Israel or Israeli businesses will not have an adverse impact on our business. 

The tax benefits available to us from government programs may be discontinued or reduced at any time, which would likely increase our taxes. 

Certain of our subsidiaries received grants in the past and receive tax benefits under Israeli government programs, particularly as a result of the 
Approved Enterprise status of certain operations in Israel.  Approved Enterprise status is granted by the Israeli Investment Center of the Ministry of Industry and 
Trade and entitles the grantee to a variety of tax incentives. The incentives awarded to certain of our subsidiaries include reduced tax rates and a tax holiday. 
Subject to compliance with applicable requirements, the portion of our subsidiary’s undistributed income derived from our Approved Enterprise programs shall 
be exempt from income tax for a period of two to four years, followed by five to eight years with reduced tax rate of 25% on income derived from Approved 
Enterprise investment programs. In order to qualify for these incentives, an Approved Enterprise is required to comply with the requirements of the Law for the 
Encouragement of Capital Investments, 1959, known as the Investment Law.  As of March 17, 2011, our subsidiaries meet those criteria and continue to receive 
tax benefits from their Approved Enterprise programs, as described in Note 15 to our financial statements and in “Item 5. Operating and Financial Review and 
Prospects—Liquidity and Capital Resources— Effective Corporate Tax Rates in Israel” below.  To maintain eligibility for these programs and benefits, our 
subsidiaries must continue to meet the conditions set out in the Investment Law.  We cannot assure you that these programs and tax benefits will continue at the 
same level in the future.  If these tax benefits and programs are terminated or reduced, we could pay increased taxes in the future, which could decrease our 
profits. 

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Fluctuations in foreign currency values may affect our business and results of operations. 

Due to our extensive operations and sales in Israel, most of our revenues and expenses from our software services are denominated in New Israeli 

Shekels, or NIS.  For financial reporting purposes, we translate all non-U.S. dollar denominated transactions into dollars in accordance with U.S. 
GAAP.  Therefore, we are exposed to the risk that a devaluation of the NIS relative to the dollar will reduce our revenue growth rate in dollar terms.  On the other 
hand, a significant portion of our revenues from proprietary software products is currently denominated in other currencies, particularly the Euro, Japanese Yen 
and British Pound, while a substantial portion of our expenses relating to the proprietary software products, principally salaries and related personnel expenses, is 
denominated in NIS.  As a result, the depreciation of the Euro, Japanese Yen or British Pound relative to the U.S. dollar reduces our dollar recorded revenues 
from sales of our proprietary software products that are denominated in those currencies and thereby harms our results of operations.  In addition, the appreciation 
of the NIS relative to the dollar increases the dollar recorded value of expenses that we incur in NIS in respect of such proprietary software products sales, and, 
therefore, could adversely affect our results of operations and harm our competitive position in the markets.  The depreciation (appreciation) of the dollar in 
relation to the NIS (based on the representative exchange rates reported by the Bank of Israel for each year in comparison to the prior year) amounted to 12.7%, 
(9.6)% and 5.1% for the years ended December 31, 2008, 2009 and 2010.  Rises in the inflationary rate in Israel further increase the dollar cost of our NIS-based 
operating expenses and adversely impact the profits that we realize from our proprietary software products sales.  The Israeli rate of inflation amounted to 3.8%, 
3.9% and 2.7% for the years ended December 31, 2008, 2009 and 2010, respectively.  To date, we have not engaged in significant hedging transactions. In the 
future, we may enter into more or larger currency hedging transactions to decrease the risk of financial exposure from fluctuations in the exchange rate of the NIS 
against the dollar, or the Euro, Japanese Yen and British Pound against the dollar, and from fluctuations in the Israeli inflation rate. However, we cannot assure 
you that these measures will adequately protect us from the material adverse effects described above.  For additional information relating to the exchange rates 
between different relevant currencies, see “Item 5. Operating and Financial Review and Prospects—Overview—Our Functional and Reporting Currency.” 

It may be difficult to serve process and enforce judgments against our directors and officers in the United States or in Israel. 

We are organized under the laws of the State of Israel. All of our executive officers and directors are nonresidents of the United States, and a substantial 

portion of our assets and the assets of these persons are located outside of the United States. Therefore, it may be difficult to: 

• 

effect service of process within the United States on us or any of our executive officers or directors; 

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• 

• 

enforce court judgments obtained in the United States including those predicated upon the civil liability provisions of the United States federal securities 
laws, against us or against any of our executive officers or directors, in the United States or Israel; and
bring an original action in an Israeli court against us or against any of our executive officers or directors to enforce liabilities based upon the United 
States federal securities laws. 

Provisions of Israeli law may delay, prevent or make more difficult an acquisition of our company. 

The Israeli Companies Law, 1999, referred to as the Companies Law, generally requires that a merger be approved by the board of directors and a 
majority of the shares voting on the proposed merger, of each of the merging companies.  For purposes of the shareholder vote, unless a court rules otherwise, the 
merger will not be deemed approved if shares representing a majority of the voting power present at the shareholders meeting, and which are not held by the other 
party to the merger (or by any person who holds 25% or more of the shares or the right to appoint 25% or more of the directors of the other party or its general 
manager, or any of their relatives or corporations controlled by them) have voted against the merger.  Upon the request of any creditor of a party to the proposed 
merger, a court may delay or prevent the merger if it concludes that there is a reasonable concern that, as a result of the merger, the surviving company will be 
unable to satisfy the obligations of the surviving company.  In addition, the court may give instructions to secure creditors’ rights. Finally, a merger may generally 
not be completed unless at least (i) 50 days have passed since the filing of a merger proposal signed by both parties with the Israeli Registrar of Companies; and 
(ii) 30 days have passed since the merger was approved by the shareholders of each of the parties to the merger.  Also, in certain circumstances an acquisition of 
shares in a public company must be made by means of a tender offer.  Lastly, Israeli tax law treats some acquisitions, such as stock-for-stock exchanges between 
an Israeli company and a foreign company, less favorably than U.S. tax laws.  These provisions of Israeli corporate and tax law may have the effect of delaying, 
preventing or make more difficult an acquisition of or merger with us, which may adversely affect our ability to engage in a business combination and may also 
depress the price of our ordinary shares and ADSs. 

Your rights and responsibilities as a shareholder will be governed by Israeli law and differ in some respects from the rights and responsibilities of 
shareholders under U.S. law. 

We are incorporated under Israeli law.  The rights and responsibilities of holders of our ordinary shares are governed by our memorandum of association, 

articles of association and Israeli law.  These rights and responsibilities differ in some respects from the rights and responsibilities of shareholders in typical U.S. 
corporations.  In particular, a shareholder of an Israeli company has a duty to act in good faith in exercising the rights thereof and fulfilling the obligations thereof 
toward the company and other shareholders and to refrain from abusing the power thereof in the company, including, among other things, in voting at the general 
meeting of shareholders on certain matters.  Israeli law provides that these duties are applicable in shareholder votes at the general meeting with respect to, among 
other things, amendments to a company’s articles of association, increases in a company’s authorized share capital, mergers and acquisitions and transactions 
involving interests of officers, directors or other interested parties which require the shareholders’ approval.  In addition, a controlling shareholder of an Israeli 
company or a shareholder who knows that he or she possesses the power to determine the outcome of a vote at a meeting of our shareholders, or who has, by 
virtue of the company’s articles of association, the power to appoint or prevent the appointment of an office holder in the company, or any other power with 
respect to the company, has a duty of fairness toward the company.  The Companies Law does not establish criteria for determining whether or not a shareholder 
has acted in good faith.  Moreover, the law is relatively new and there is no case law available on the duty of a non-controlling shareholder to act in good faith. 

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As a foreign private issuer whose ADSs are listed on the NASDAQ Global Market, we may follow certain home country corporate governance practices 
instead of certain NASDAQ requirements. 

As a foreign private issuer whose ADSs are listed on the NASDAQ Global Market, we are permitted to follow certain home country corporate 
governance practices instead of certain requirements of the Listing Rules of the NASDAQ Stock Market.  A foreign private issuer that elects to follow a home 
country practice instead of such requirements must submit to NASDAQ in advance a written statement from independent counsel in such issuer’s home country 
certifying that the issuer’s practices are not prohibited by the home country’s laws. In addition, a foreign private issuer must disclose in its annual reports filed 
with the Securities and Exchange Commission, or the SEC, or on its website, each such requirement that it does not follow and describe the home country 
practice followed by the issuer in lieu of any such requirement.  In keeping with these relieves, we have elected to follow home country practice with regard to, 
among other things, composition of our board of directors, director nomination procedure, compensation of officers, and quorum at shareholders’ meetings.  We 
have furthermore elected to follow our home country law, in lieu of those rules of the NASDAQ Stock Market that require that we obtain shareholder approval 
for certain dilutive events, such as for the establishment or amendment of certain equity based compensation plans, an issuance that will result in a change of 
control of the company, certain transactions other than a public offering involving issuances of a 20% or more interest in the company and certain acquisitions of 
the stock or assets of another company.  Accordingly, our shareholders and ADS holders may not be afforded the same protection as provided under NASDAQ’s 
corporate governance rules.  

Our United States investors could suffer adverse tax consequences if we are characterized as a passive foreign investment company. 

Although we do not believe that we were a passive foreign investment company, or PFIC,  for U.S. federal income tax purposes during 2010, we cannot 
assure you that we will not be treated as a PFIC in 2011 or in future years.  We would be a PFIC if 75% or more of our gross income in a taxable year is passive 
income.  We would also be a PFIC if at least 50% of our assets in a taxable year produce, or are held for the production of, passive income. Passive income 
includes interest, dividends, royalties, rents and annuities. If we are or become a PFIC, United States investors could be subject to adverse tax consequences, 
including having gain realized on the sale of our ordinary shares or ADSs being treated as ordinary income, as opposed to capital gain income, and having 
potentially punitive interest charges apply to such sale proceeds. Rules similar to those applicable to gains derived from the disposition of our ordinary shares also 
apply to certain “excess distributions.” A decline in the value of our ordinary shares or ADSs could result in our company being classified as a PFIC.  United 
States investors should consult with their own tax advisors with respect to the United States tax consequences of investing in our ADSs or ordinary shares. 

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For a discussion of how we might be characterized as a PFIC and related tax consequences, see “Item 10. Additional Information—Taxation—United 

States Federal Income Tax Considerations.” 

ITEM 4. INFORMATION ON THE COMPANY 

A. 

History and Development of the Company 

Both our legal name and our commercial name is Formula Systems (1985) Ltd. We were incorporated in Israel on April 2, 1985. We maintain our 
principal executive offices at 5 Haplada Street, Or Yehuda 60218, Israel and our telephone number is 011-972-3-5389487. Our agent in the United States is 
Corporation Service Company and its address is 2711 Centerville Road, Suite 400, Wilmington, DE 19808. In 1991, we completed the initial public offering of 
our ordinary shares on the TASE.  In October 1997, we completed the listing of our ADSs on the NASDAQ Global Market. 

Since our inception, we have acquired controlling interests, and have invested, in companies which are engaged in the IT solutions and services 

business.  We, together with our subsidiaries and affiliates, are known as the Formula Group. 

In November 2010, Emblaze Ltd., our former controlling shareholder, sold its controlling stake in us to Asseco Poland SA, a Polish IT company listed 
on the Warsaw Stock Exchange. In connection with such change of control, Messrs. Naftali Shani, Shlomo Ness, Tal Barnoach and Shimon Laor resigned from 
our board of directors and Messrs. Marek Panek and Marcin Rulnicki were appointed to fill two of the vacancies on our board of directors that were created as a 
result of the foregoing resignations. 

We have adopted a strategy of seeking opportunities to realize gains through the selective sale of investments and interests in our subsidiaries and 

affiliates to outside investors.  We believe that this strategy provides us with capital to support the growth of our subsidiaries, as well as increases value for our 
shareholders (and ADS holders).  We expect to continue to develop and enhance the products, services and solutions of our subsidiaries, and to continue to pursue 
additional acquisitions of, or investments in, companies that provide IT services and proprietary software solutions. 

Capital Expenditures and Divestitures 

Our principal investment and divestiture activities and related financing activities since the start of our 2008 fiscal year are described below.  For 

additional information relating to our investment, divestiture and financing activities during 2009 and 2010, see “Item 5. Operating and Financial Review and 
Prospects— Liquidity and Capital Resources.” 

Acquisition of consulting and staffing business by a subsidiary of Magic Software. In February 2010, a subsidiary of Magic Software completed the 

acquisition of the consulting and staffing business of a US-based IT services company for a purchase price of approximately $13.7 million in cash, of which $8.6 
million was paid upon closing and the remainder is to be paid over the next three years. 

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Acquisition of insurance software provider by Sapiens.  During 2010, our subsidiary Sapiens acquired Harcase, a Toronto-based provider of software 
solutions to the North American insurance industry that developed and delivered RapidSure – an innovative Policy Administration Solution for the Property & 
Casualty, or P&C, market. We (via Sapiens) are now offering this product in North America, Israel and in the United Kingdom.  The consideration was $3 million 
of which $2.2 million was paid in cash. 

Sale of nextSource. In October 2009, we completed the sale of our 100% shareholding in our subsidiary nextSource, for an aggregate consideration of 

approximately $12 million, of which $8 million was paid in cash and the remainder through the release of $4 million of bank deposits that were previously 
pledged in favor of banks to secure obligations of nextSource. 

Purchase of TACT.  In 2008, our subsidiary, Matrix, purchased all of the shares of TACT Computers and Systems Ltd., or TACT, for an aggregate 

consideration of $12.5 million.  In 2009, Matrix paid to the sellers an additional and final consideration of approximately $6.4 million. 

Private  Placement  by  Magic  Software.  In  December  2010,  Magic  Software  consummated  a  private  placement  of  ordinary  shares  and  warrants  with
several institutional investors and private investors for an aggregate gross investment of $23 million (excluding finders' fees and transaction expenses).  Magic
Software issued to the investors an aggregate of 3,287,616 ordinary shares at a price of $6.50 per share.  In addition, Magic Software granted to the investors
warrants to purchase an aggregate of 1,134,231 ordinary shares at an exercise price of $8.26 per share. If the warrants are exercised in full, Magic Software will
receive additional proceeds of approximately $9.4 million. 

B. 

Business Overview 

General 

We are a global IT solutions and services company based in Israel.  We are principally engaged in providing software consulting services, developing 

proprietary software products and providing computer-based business solutions.  We deliver our solutions in over 50 countries worldwide to customers with 
complex IT services needs, including a number of “Fortune 1000” companies.  We operate in two principal business areas, IT services and proprietary software 
solutions. The following is a description of the areas of our business activity: 

IT Services 

We design and implement IT solutions which improve the productivity of our customers’ existing IT assets.  In delivering our IT services, we at times 

use proprietary software developed by members of the Formula Group.  We provide our IT services across the full system development life cycle, including 
definition of business requirements, system analysis, technical specifications, coding, testing, training, implementation and maintenance.  We perform our 
projects on-site or at our own facilities. 

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Proprietary Software Solutions 

We design, develop and market proprietary software solutions for sale in selected niche markets worldwide.  We regularly seek opportunities to invest in 

or acquire companies with attractive proprietary software solutions under development which we believe to have market potential.  The majority of our 
investments and acquisitions in this area have been in companies with products beyond the prototype stage.  In addition, from time to time, we selectively invest 
in companies with proven technology where we believe we can leverage our experience to enhance product positioning and increase market penetration.  We 
provide our management and technical expertise, marketing experience and financial resources to help bring these products to market. We also assist the members 
of our group to form teaming agreements with strategic partners to develop a presence in international markets. 

The Formula Group 

Formula is the parent company of subsidiaries and affiliates, which, as noted above, we refer to collectively (together with Formula) as the Formula 

Group. We currently hold a controlling interest in our subsidiaries through our equity holdings.  We appoint a majority of the boards of directors of our 
subsidiaries through our equity holdings.  We provide our subsidiaries with our management, technical expertise and marketing experience to help them to 
penetrate their respective markets. 

We direct the overall strategy of our subsidiaries.  While our subsidiaries each have independent management, we monitor the growth of our subsidiaries 

through our active involvement in the following matters: 

·  strategic planning; 

·  marketing policies; 

·  senior management recruitment; 

·  investment and budget policy; 

·  financing policies; and 

·  overall ongoing monitoring of each subsidiary’s performance.

We promote the synergy and cooperation among our subsidiaries by encouraging the following: 

·  transfer of technology and expertise; 

·  leveling of human resources demand; 

·  combining skills for specific projects; 

·  formation of critical mass for large projects; and

·  marketing and selling the Formula Group’s products and services to its collective customer base. 

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We, through our subsidiaries, offer a wide range of integrated IT solutions and services, and design, develop and market proprietary software solutions 

for sale in selected niche markets, both in Israel and worldwide. 

Our Subsidiaries 

Matrix 

Matrix IT Ltd. is one of Israel’s leading integration and information technology services companies (based on Dun’s 100 “Israel’s Largest Enterprises 

2009”). Matrix employs approximately 4,300 software, hardware, integration and training personnel, which provide advanced IT services to more than 500 
customers in the Israeli market. Matrix also markets in Israel software and hardware products manufactured by a broad range of international manufacturers. 

The solutions, services and products supplied by Matrix are designed to improve Matrix’s customers’ competitive capabilities, by providing a response 

to their unique IT needs in all levels of their operation. 

Areas of Operation 

Matrix is active in four principal areas: software solutions and services; software distribution; infrastructure solutions and hardware products; and 

training and assimilation. 

Software solutions and services. Matrix provides software services, software development projects, outsourcing, integration of software systems and 

services – all in accordance with its customers’ specific needs. Matrix also provides upgrading and expansion of existing software systems. Matrix software 
solutions and services include the following components: (i) development of dedicated customer software systems; (ii) customization of software developed by 
Matrix or by third parties to provide a response to customers’ requirements; (iii) systems assimilation; (iv) offshore and domestic services, mainly for software 
developments and quality assurance and software testing; and (iv) integration of all or part of these components. The scope of work invested in each individual 
component varies from one customer to the other, based on each customer’s specific requirements. 

Software distribution. Matrix’s operations in this area include sales and support of software products of leading worldwide vendors in various categories, 

such as: 

customer relationship management (CRM); 

• 
•  master data management (MDM); 
• 
• 
• 
• 

information technology systems management and business service management products (ITSM); 
open-source software products for operating systems (Red-Hat Linux) and application servers (J-Boss); 
virtualization software products, product for content management; 
software products for business intelligence (BI); 

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• 
• 
• 
• 
• 

data warehouses and extract/transform/load (ETL); 
software products for integration; 
database systems; 
software products for knowledge management; and 
software development and testing tools. 

Infrastructure solutions and hardware products. Matrix’s operations in this area include: (i) supply of infrastructure solutions for computer and 
communication systems; (ii) sales and marketing of PCs, laptops, Intel servers, peripheral equipment, operating systems, servers and workstations operating on 
Unix and Linux operating systems, and sales and marketing of storage and backup systems for computer systems such as HP and IBM; and (iii) maintenance for 
computers and peripheral equipment, lab services and a help desk. 

Training and assimilation. Matrix operates technological training and qualification centers providing advanced professional courses for hi-tech 
personnel, training and assimilation of computer systems, applications courses, professional training, soft-skills training and training for capital market operations.

Matrix provides solutions, services and products primarily to the following four market sectors (or verticals): banking and finance, telecommunications, 

commerce and manufacturing, and the public and security forces sector. 

Matrix offers to each market sector a broad range of solutions and services, customized for the specific needs of that sector. Matrix operates dedicated 
departments, each of which specializes in a particular sector. Each such department supplies customers in that sector with a product basket providing a response 
to most of its IT requirements, based on an in-depth business understanding of the challenges which are typical to that sector. Matrix established a separate 
division for each particular market sector, which manages the operations relating to that sector. 

Specialization in the various sectors is reflected in the applications, professional and marketing aspects of each sector. Accordingly, the professional and 

marketing infrastructure required to support each market sector is developed to address such sector’s specific needs. 

In addition to the four sector-based areas of operations, Matrix operates two horizontal divisions providing specialist services for all of the different 

sectors of operations as follows: 

•           Expertise centers – Matrix operates about 20 “expertise centers”, in areas such as: SOA (service oriented architecture), Mobility (Mobile 
Technology), CRM, enterprise resource planning (ERP), Cloud Computing, Open Source and E-Business. These expertise centers are based on market 
concept, which is targeted to yield significant added value to the company’s customers, including: group of professionals that are focused and have 
expertise in the related technologies, hands-on experience and expertise in the related technologies, methodologies, and best practices; and 

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•           A strategic consulting center that provides customers with diverse consultation services on topics such as organization, strategy, business 
development and technological development. 

Customers 

Matrix’s customers include large enterprises in Israel, including commercial banks, loan and mortgage banks, telecommunications services providers, 
cellular operators, credit card companies, leasing companies, insurance companies, security agencies, satellite operators, hi-tech companies, the Israeli Defense 
Force and government ministries and public agencies and media and publishing entities. 

Magic Software 

Magic Software Enterprises Ltd. develops, markets, sells and supports application platform and business and process integration solutions.  Magic 

Software’s products and services are available through a global network of regional offices, independent software vendors, system integrators, distributors and 
value-added resellers, as well as original equipment manufacturers and consulting partners in approximately 50 countries. In addition to technology, Magic 
Software provides its customers with maintenance and technical support, as well as professional services and training. 

Magic Software Technology 

With over 25 years of experience and thousands of customers and partners, Magic Software’s technology enables enterprises to accelerate the process of 

building and deploying business software applications that can be rapidly customized to meet current and future needs. 

Magic Software’s technology gives partners and customers the ability to create any type of business applications, leverage existing information 
technology resources, enhance business ability, and focus on core business priorities to gain maximum return on their existing and new IT investments. 

Magic Software is known for its code-free approach, allowing users to focus on business logic rather than technological requirements.  This approach 
forms the driving principle of both the uniPaaS application platform (the next generation of eDeveloper) and the iBOLT business and process integration suite. 
Both uniPaaS and iBOLT enable enterprises to accelerate the process of building and deploying applications that can be rapidly customized and integrated with 
existing systems: 

• 

uniPaas Application Platform (the next generation of eDeveloper) is a comprehensive application platform that supports all deployment models 
including client/server, Rich Internet Applications (RIA), mobile applications, cloud and Software-as-a-Service (SaaS).  It uses a single development 
paradigm to handle all client and server partitioning and offers customers the choice in how they deploy their applications, whether client/server or 
web; on-premise or on-demand; in the cloud or behind the corporate firewall; software or SaaS; or global or local, and complies with event-driven and 
service-oriented architectural principles. 

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By offering technology transparency, uniPaaS allows customers to focus on their business requirements rather than technological means. 

uniPaaS’ single development paradigm significantly reduces the time and costs associated with the development and deployment of client/server as 
well as cloud-based applications including RIA, mobile and SaaS. Application owners can leverage their initial investment when moving from full 
client mode to cloud, and eventually modify these choices as the situation requires.  Furthermore, enterprises can use cloud based uniPaaS 
applications in a SaaS model and still have their databases in the privacy of their own data centers.  It also supports most hardware and operating 
system environments such as Windows, Unix, Linux and AS/400, as well as multiple databases. uniPaaS is interoperable with .NET and Java 
technologies. 

• 

iBOLT Business and Process Integration Suite provides business integration and process management solutions with a particular focus on enterprise 
applications. iBOLT allows integration and interoperability of diverse solutions, including cloud-based business applications integration with on-
premise as well as legacy applications, in a quick and efficient manner.

Increasing the usability and life span of existing legacy and other IT systems, iBOLT allows fast enterprise application integration (EAI), 

development and customization of diverse applications, systems and databases, assuring rapid return on invested capital and time-to-market, 
increased profitability, and customer satisfaction. Magic Software offers special editions of iBOLT targeted at specific enterprise application vendor 
ecosystems, such as SAP Business One, SAP R/3, SAP Business All-in-One, Oracle, JD Edwards, IBM i series, Salesforce.com, Lotus Notes and 
Lotus Domino, HL7 and Microsoft Dynamics CRM.  These special editions contain specific features and pricing tailored for these market segments.

Magic Software addresses the critical business needs of companies so that they are able to quickly respond to changing market forces and 

demands.  Robust business solutions are created, deployed and maintained with unrivaled productivity and time-to-market results. Magic Software’s development 
paradigm is aligned with modern application development theories and enables developers to create better solutions in less time and with fewer resources. 

Magic Software’s technology and solutions are especially in demand when time-to-market considerations are critical, budgets are tight, integration is 

required with multiple platforms or applications, databases or existing systems and business processes, as well as for RIA, cloud computing and SaaS. 

Magic Software’s technologies are used by a wide variety of developers, integrators and solution providers, which can generally be divided into two 

sectors: in the first sector are those performing in-house development (corporate IT departments) and in the second sector are Magic Software providers (MSPs), 
including large system integrators and smaller independent developers, and value added resellers that use Magic Software’s technology to develop or provide 
solutions to their customers.  MSPs who are packaged software publishers use Magic Software’s technology to write standard packaged software products that are 
sold to multiple clients, typically within a vertical industry sector or a horizontal business function. 

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Services/ Professional Services. Magic Software provides a broad range of consulting and software development project management services to 

customers developing, deploying and integrating distributed applications. 

Magic Software offers fee-based consulting services in connection with installation assurance, application audits and performance enhancement, 

application migration and application prototyping and design.  Consulting services are aimed at both generating additional revenues and ensuring successful 
implementation of uniPaaS and iBOLT projects through knowledge transfer. 

Services are offered as separately purchased add-on packages or as part of an overall software development and deployment technology 

framework.  Over the last several years, Magic Software has built upon its established global presence to form joint ventures with Magic Software providers who 
use Magic Software technology to develop solutions for their customers, and with distributors to deliver successful solutions in focused market sectors. 

Maintenance.  Magic Software offers its customers annual maintenance contracts providing for upgrades and new versions of its products for an annual 

fee. 

Technical Support.  Magic Software’s in-house technical support group provides training and post-sale support.  Magic Software offers an online support 

system for the MSPs, providing them with the ability to instantaneously enter, confirm and track support requests via the Internet.  This system supports MSPs 
and end-users worldwide. As part of this online support, Magic Software offers a Support Knowledge Base tool providing the full range of technical notes and 
other documentation including technical papers, product information, most answers to most common customer queries and known issues that have already been 
reported. 

Training.  Magic Software conducts formal and organized training on its development tools.  Magic Software develops courses, pertaining to its 
principal products, uniPaaS and iBOLT, and provides trainer and student guidebooks.  Course materials are available both in traditional, classroom courses and as 
web-based training modules, which can be downloaded and studied at a student’s own pace and location.  The courses and course materials are designed to 
accelerate the learning process, using an intensive technical curriculum in an atmosphere conducive to productive training. 

Vertical Solutions 

Magic Software also develops, markets, and supports, through its subsidiaries and affiliates, vertical applications, including telecom infrastructure 

technologies, cargo handling and installation service. 

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•  Coretech Consulting Group LLC and Fusion Solutions LLC and Magic Software's 88%-owned subsidiary Xsell Resources Inc. provide IT consulting 
and staffing services to a wide variety of companies including Fortune 1000 companies.  They have extensive knowledgeable of and have worked 
with virtually all types of telecom infrastructure technologies in wireless and wireline as well as in the areas of infrastructure design and delivery, 
application development, project management, technology planning and implementation services. Their client list includes major global telecoms, 
OEM’s and engineering, furnish and installation service companies.   The technical personnel that they provide generally supplement the in-house 
capabilities of their clients.  Their approach is to make available to their clients a broad range of technical personnel to meet their requirements rather 
than focusing on specific specialized areas. 

•  Hermes Logistics Technologies Ltd. develops and markets a comprehensive solution for air cargo handling, which is designed to increase 

productivity, improve efficiency and reduce costs.  Hermes provides physical cargo handling, and cargo documentation through customs, seamless 
electronic data interchange (EDI) communications, special handling for dangerous goods, track and trace and security to billing. The Hermes system 
provides a complete and integrated solution encompassing all physical handling, documentation and messaging requirements, including real-time 
warehousing, service level profiling /monitoring, end-user guidance, tariff profiling, analysis, audits and reports.  Hermes continued to develop the 
Hermes software solution for air cargo handling in 2010.  HERMES Release 4.0 incorporates new and advanced functionality.  During 2010, 
HERMES Release 4.0 was deployed by additional several customers across the globe, and its deployment to new and existing customers will continue 
throughout 2011.  Development of HERMES Release 5.0, which is expected in the second half of 2011, will focus on a technology platform 
migration. 

Markets and Customers 

Magic Software markets and sells its products and services in approximately 50 countries worldwide.  Industries that are significantly represented in the 

Magic Software’s community include finance, retail, media, telecommunications, manufacturing, healthcare and government agencies. 

Sapiens 

Sapiens International Corporation N.V. is a global provider of software solutions for the insurance industry. Sapiens’ suite of insurance solutions, built to 

meet the core business needs of large and small insurance carriers, aligns IT with business demands for speed, flexibility and efficiency.  Sapiens’ solutions are 
supplemented by its methodology and consulting services, which address the complex issues related to the life-cycle of enterprise business applications. Sapiens 
offers its solutions to two of the major lines of insurance business – Life & Pension (L&P) and Property & Casualty (P&C). 

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Sapiens’ insurance solutions are deployed at leading insurance carriers globally. Sapiens’ service offerings include a standard consulting offering that 

helps customers make better use of IT in order to achieve their business objectives. 

Sapiens eMerge™, is a rules-based model-driven architecture, that is used to develop most of Sapiens’ software products. It enables the creation of 

mission critical core enterprise applications with little or no coding using agile methodologies. Sapiens’ technology allows customers to achieve legacy 
modernization and enterprise application integration. 

Sapiens markets its solutions globally through its direct sales force and through marketing alliances with global IT solutions providers, such as IBM 
Corporation, Microsoft, and iGate. Sapiens has been working closely with IBM for over 10 years at what IBM refers to as a “Premier Business Partner” level. 
This cooperation is executed through close technology and marketing cooperation. Sapiens has recently qualified as a Microsoft Gold certified partner. These 
alliances enable Sapiens to reach a broader base of customers while complementing Sapiens’ partners’ offerings. 

Sapiens’ Business Solutions for the Insurance Industry 

Sapiens has focused its resources on delivering solutions to help the insurance industry become more agile in the face of the new and rapidly changing 

business environment, while simultaneously reducing IT costs. 

Sapiens has formulated Sapiens INSIGHT™, a suite of modular business software solutions that helps insurance carriers adapt to the dynamic insurance 

marketplace. 

Sapiens collaborates with its customers to tailor Sapiens INSIGHT™ solutions to achieve the unique operational performance goals of each organization. 
In addition, Sapiens has executed independent projects for the insurance market, providing enhanced information access and visibility to empower the sales, agent 
and broker communities, thus accelerating transaction processing for improved customer service and business efficiency.  Most of Sapiens’ insurance solutions, 
which include the Sapiens INSIGHT™ family, are based on Sapiens eMerge which enables rapid solution development and maintenance.  Sapiens INSIGHT™ is 
designed for the Property and Casualty insurance markets, and the Life and Pension insurance markets. For each of Sapiens’ geographic target markets – namely 
the United States, Europe and Israel, Sapiens has invested in matching its solutions to the specific market needs, focusing on market standards and regulations. 
These solutions can be further customized to match specific legacy systems and business requirements, while providing pre-configured functionality. 

Sapiens INSIGHT™ solutions include the following: 

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• 

• 

Sapiens INSIGHT™ Suite for Property & Casualty is a comprehensive solution that meets the core business needs of a P&C carrier. It is comprised of 3 
modules – Policy Administration, Billing, and Claims. As such, it can be offered either as a suite or as separate modules. The modularity of the suite 
allows Sapiens to support its customers with gradual deployment of core systems, thus reducing risk and allowing a smooth integration into the 
organization. 

Sapiens INSIGHT™ for Life & Pensions is a powerful and comprehensive framework-based life and pensions solution that serves companies 
administering life insurance, pension funds, health insurance and saving plans. Sapiens INSIGHT™ for Life & Pensions is a dynamic, customizable 
solution, and can be easily accommodated to administer changes in processes. It is fully web-enabled, prepared to utilize the advantages of the Internet 
and intranets. 

Sapiens’ solutions are designed for an extensive list of computing platforms and technologies including IBM zSeries and iSeries, HP-Unix at the host 

server-side and Windows 2000 / XP Web Servers. Due to the separation between business logic, data access logic and presentation logic, applications developed 
for a particular computing platform and database are seamlessly portable to other supported computing platforms and databases.  The platform-independent nature 
of Sapiens’ solutions allows them to be scaled according to the needs of the organization. Sapiens eMerge™ has proven to be extremely scalable, allowing the 
daily execution of hundreds of millions of business rules for tens of thousands of concurrent users. 

Services 

IT Services. Sapiens provides customers with specialized IT services in many areas, including project management, application 

development/enhancements, application platform porting services and general technical assistance. Sapiens’ personnel work with the customer for the duration of 
the entire project through proven methodologies on a fixed price and time basis. These IT services can be classified as: (a) consulting services that are not deemed 
essential to the functionality of the license (such as migration of applications to various platforms and technical assistance with project management); and (b) 
consulting services that involve significant implementation and customization of Sapiens’ software to customer specific requirements. 

Outsourcing of Application Maintenance. Sapiens’ outsourcing services performed on its customers’ applications were developed from Sapiens’ strong, 

long-term relationships with its customers. Sapiens is currently servicing multi-year outsourcing contracts involving mission-critical systems. The outsourcing 
engagements are typically performed with a combination of onsite and offsite services as required by Sapiens’ customers. 

Customers 

Sapiens INSIGHT™. Sapiens INSIGHT suites of insurance solutions are offered in two territories – (a) North America and Europe, and (b) the Middle 

East and Africa. Sapiens’ customers generate direct written premiums in the range of $80 million to in excess of $5 billion per year.  However, given the 
flexibility and modularity of Sapiens' INSIGHT™ suite of solutions, its offerings can accommodate smaller and larger organizations just as well. 

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Sapiens eMerge™. Sapiens markets Sapiens eMerge™ primarily to corporate customers and government entities with large information technology 

budgets and ongoing maintenance and development needs. Sapiens’ corporate customers include, among others, insurance companies, banks, government and 
manufacturing customers. The principal markets in which Sapiens competes are located in North America, Europe, Israel and Japan. 

Sales and Marketing 

Our subsidiaries conduct sales and marketing efforts primarily through division or product managers. In certain cases, the companies devote sales 
managers who, aided by their staffs, are responsible for ongoing customer relationships, as well as sales to new customers. In addition, the IT services companies 
participate in competitive bidding processes, primarily for turnkey and government projects, as well as large IT services contracts.  Our subsidiaries attend trade 
shows and exhibitions in the high technology markets, while further supplementing their sales efforts with space advertising and products and services listing in 
appropriate directories. In addition, our subsidiaries organize user group meetings for their customers, where new products and services are highlighted.  We 
typically enter into strategic alliances and intend to pursue 
acquisitions in order to penetrate various international markets and promote sales of our proprietary software solutions in international markets. 

Revenues Distribution Among Operating Segments 

The following table summarizes our revenues by operating segments for the periods indicated: 

Year ended December 31, 

2010 
2009 
2008 

Geographical Distribution of Revenues 

Software 
Services
Matrix

Proprietary Software Products 
Sapiens 

Magic Software

$ in thousands 

Total

408,881
368,345
397,790

88,578   
55,350   
61,919   

52,235
45,695
43,534

549,694
469,390
503,243

The following table summarizes the revenues from our IT products and services by geographic regions of our customers, for the periods indicated: 

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Israel 
International: 

United States 
Other 

Total 

Competition 

2010

Year ended December 31,
2009 
$ in thousands

2008

412,922    

368,230

73,075    
63,697     
136,772     
549,694     

38,862
62,298   
101,160   
469,390   

393,391

47,098
62,754 
109,852 
503,243 

The markets for the IT products and services we offer are rapidly evolving and highly competitive. Our ability to compete successfully in IT services 

markets depends on a number of factors, like breadth of service offerings, sales and marketing efforts, service, pricing, and quality and reliability of services. The 
principal competitive factors affecting the market for the proprietary software solutions include product performance and reliability, product functionality, 
availability of experienced personnel, price, ability to respond in a timely manner to changing customer needs, ease of use, training and quality of support. 

We face competition, both in Israel and internationally, from a variety of companies, including companies with significantly greater resources than us 

who are likely to enjoy substantial competitive advantages, including: 

• 
• 
• 
• 
• 

longer operating histories; 
greater financial, technical, marketing and other resources;
greater name recognition; 
well-established relationships with our current and potential clients; and
a broader range of products and services. 

As a result, our competitors may be able to respond more quickly to new or emerging technologies or changes in customer requirements. They may also 
benefit from greater purchasing economies, offer more aggressive product and service pricing or devote greater resources to the promotion of their products and 
services. In addition, in the future, we may face further competition from new market entrants and possible alliances between existing competitors. We also face 
additional competition as we continue to penetrate international markets. As a result, we cannot assure you that the products and solutions we offer will compete 
successfully with those of our competitors. Furthermore, several software development centers worldwide offer software development services at much lower 
prices than we do. Due to the intense competition in the markets in which we operate, software products prices may fluctuate significantly. As a result, we may 
have to reduce the prices of our products. 

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Matrix’s principal competitors in the domestic Israeli market are Israeli IT services companies and systems integrators, the largest of which are Ness 
Technologies Inc., Team-Malam, Taldor, Aman, the Elad Group, Yael and One.  Matrix’s international competitors in the Israeli marketplace include HP and 
IBM.  These international competitors often use local subcontractors to provide personnel for contracts performed in Israel. Most of these international entities are 
also business partners of Matrix. 

Magic Software’s principal competitors in the market for the uniPaaS technology are Cordys, IBM, Microsoft, Adobe, Oracle, Pegasystems, Progress, 

Fiorano, Intersystems, Sun, Ultimus, and Unify. The principal competitors in the market for Magic Software’s iBOLT Business and Process Integration Suite are 
Microsoft BizTalk, Informatica, TIBCO and Software AG. 

Sapiens’ competitors in the market for insurance solutions differ based on the size and line of business that it operates in. Some of its competitors will 

offer a full suite of services, while others only offer one module, and their delivery models will vary among in house, IT outsourcing or business process 
outsourcing methods. 

Examples of Sapiens’ competitors are: 

In the United States: GuideWire, Duck Creek, Exigen, CSC, Camilion, ISI, SunGard, Accenture, OneShield, Insurity, IDP, The Innovation Group. 

In Europe, the Middle East and Africa: GuideWire, DuckCreek, SunGard and RDT. 

In Israel: FIS and Comtech. 

In addition, Sapiens faces competition from internal IT departments, who often prefer to develop solutions in-house. 

Seasonality 

Even though not reflected in our financial results, traditionally, the first and third quarters of the fiscal year have tended to be slower quarters for some of 

our subsidiaries and the industries in which they operate.  The first quarter usually reflects a decline following an active fourth quarter as companies seek to 
complete transactions and projects and utilize budgets before the end of the fiscal year.  The relatively slower third quarter reflects reduced activities during the 
summer months in many of the regions where our customers are located. In addition, our quarterly results are also influenced by the number of working days in 
each period. During the Jewish holidays period (typically at the end of the third quarter and beginning of the fourth quarter), when the number of working days is 
lower, we tend to see a decrease in our revenues. 

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Software Development 

The software industry is generally characterized by rapid technological developments.  In order to maintain technological leadership, we engage in 

ongoing software development activity through our subsidiaries, aimed both at creating new proprietary software and services, as well as enhancing and 
customizing existing products and services.  This effort includes introducing new supported programming languages and database management systems; 
improving functionality and flexibility; and enhancing ease of use. We work closely with current and potential end-users, our strategic partners and leaders in 
certain industry segments to identify market needs and define appropriate product enhancements and specifications. 

Intellectual Property Rights 

We rely on a combination of trade secret, copyright and trademark laws and non-disclosure agreements, to protect our proprietary know-how. Our 
proprietary technology incorporates processes, methods, algorithms and software that we believe are not easily copied.  Despite these precautions, it may be 
possible for unauthorized third parties to copy aspects of our products or to obtain and use information that we regard as proprietary.  We believe that, because of 
the rapid pace of technological change in the industry generally, patent and copyright protection are less significant to our competitive position than factors such 
as the knowledge, ability and experience of our personnel, new product development and ongoing product maintenance and support. 

C.           Organizational Structure 

Formula is the parent company of the Formula Group. 

The following table presents certain information regarding the control and ownership of our significant subsidiaries, as of March 1, 2011. 

Subsidiary 
Matrix IT Ltd. 

Magic Software Enterprises Ltd. 

Sapiens International Corporation N.V. 

Country of Incorporation
Israel

Israel

Curaçao

Percentage 
Of Ownership

50.1%

51.3%

72.3%

The ordinary shares of Magic Software and the common shares of Sapiens are traded on the NASDAQ Global Market and on the TASE, and the 

ordinary shares of Matrix are traded on the TASE. 

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D.           Property, Plants and Equipment 

Our corporate headquarters, as well as the research and development and sales and marketing headquarters of Magic Software, are located in Or-Yehuda, 

Israel.  In December 2009, Magic Software sold the office building in which our corporate headquarters are located for consideration of $5.2 million.  As part of 
this transaction, Magic Software entered into a lease with respect to its and our office space, constituting approximately 39,300 square feet, pursuant to a lease 
agreement which expires in December 2014.  Magic Software has an option to terminate the lease agreement upon six months prior written notice. 

In addition, Magic Software leases office space in the United States, Europe and Asia. 

Matrix leases approximately 100,000 square feet of office space in Herzlia, Israel pursuant to a lease which expires on October 31, 2015.   Matrix also 

leases an aggregate of approximately 194,000 square feet of office space in several other locations in Israel. 

Sapiens leases approximately 45,000 square feet of office space in Rehovot, Israel, pursuant to a lease which expires in July 2015.  Sapiens also leases 

office space in the United States, United Kingdom and Japan. 

Various subsidiaries of our three principal subsidiaries also lease office space in various locations worldwide. 

We believe that our properties are adequate for our present uses. If in the future we require additional space to accommodate our growth, we believe that 

we will be able to obtain this additional space without difficulty and at commercially reasonable prices. 

ITEM 4A.  UNRESOLVED STAFF COMMENTS 

Not applicable. 

ITEM 5. OPERATING AND FINANCIAL REVIEW AND PROSPECTS 

Overview 

Formula is the parent company of subsidiaries and affiliates, referred to collectively as the Formula Group.  We are principally engaged, via our three 

publicly traded subsidiaries—Magic Software, Matrix and Sapiens—in which we hold a controlling interest, in providing software consulting services, 
developing proprietary software products and providing computer-based business solutions.  We consolidate the results of operations of our subsidiaries in which 
we hold a controlling interest.  We do not conduct independent operations at our parent company level.  Our operating results are, and have been, directly 
influenced by the consolidation and cessation of consolidation of our subsidiaries, which could cause significant fluctuations in our consolidated operating 
results.  Consequently, we believe that period-to-period comparisons of our results of operations are not necessarily meaningful and you should not rely on these 
comparisons as indications of our future performance. 

In accordance with ASC 360 Property, Plant and Equipment and following the sale of our entire shareholdings in nextSource, in October 2009, 
nextSource’s results of operations, assets and liabilities were classified as attributed to discontinued operations, and, as a result, we reclassified certain figures in 
our financial statements relating to prior periods. 

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We recognize revenues in two categories: the delivery of software services and the delivery of proprietary software solutions. All of our subsidiaries, 

including IT services companies and proprietary software solutions companies, recognize revenues from the delivery of software services, and most of them 
recognize revenues in both revenue categories.  For ease of reference, we have separated our subsidiaries into these categories in accordance with the category in 
which each subsidiary has earned most of its revenues (although each type of revenue is nevertheless recorded according to actual revenue type, rather than based 
on strict, subsidiary-demarcated categories). 

Our functional and reporting currency 

Beginning in 2007, Formula changed its functional currency from NIS to the dollar, since most of its assets are denominated in dollars. This was done 
based on indicators in accordance with ASC 830 Foreign Currency Matters.  Prior to 2007, Formula operated primarily in the economic environment of the NIS 
and its functional currency was the NIS. The functional currencies of Formula’s subsidiaries are the NIS and the dollar.  Formula has elected to use the dollar as 
its reporting currency for all years presented. 

Formula translates the financial statements of its subsidiary whose functional currency is the NIS into dollars under the principles described in ASC 830. 

Assets and liabilities have been translated at period-end exchange rates.  Results of operations have been translated at the exchange rate at the dates on which 
those transactions occurred or at an average rate. We present differences resulting from translation under shareholders’ equity in the item “Accumulating Other 
Comprehensive Income (Loss)”.  In the consolidation, Formula presents the financial statements of subsidiaries whose functional currency is the dollar at the 
original amounts. 

Critical Accounting Policies 

In preparation of our financial statements, we are required to make certain estimates, judgments and assumptions that we believe are reasonable based 

upon the information available. These estimates and assumptions affect the reported amounts of assets and liabilities at the date of the financial statements and the 
reported amounts of revenues and expenses during the periods presented. The significant accounting policies which we believe are the most critical to aid in fully 
understanding and evaluating our reported financial results include the following: 

Revenue Recognition 

Revenues from IT services are generally recognized in accordance with ASC 605, “Revenue Recognition” and Staff Accounting Bulletin No. 104, 

“Revenue Recognition in Financial Statements” when IT service is provided, and after persuasive evidence of an arrangement exists, no significant company 
obligations remain, collection of the resulting receivable is reasonably assured, and the fees are fixed or determinable. 

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Revenues derived from software license agreements are recognized in accordance ASC 985 “Software”, upon delivery of the software when collection is 

probable, where the license fee is otherwise fixed or determinable, and when there is persuasive evidence that an arrangement exists. 

 As required by ASC 985-605, we determine the value of the software component of our multiple-element arrangements using the residual method when 
vendor specific objective evidence, or VSOE, of fair value exists for the undelivered elements of the support and maintenance agreements. VSOE is based on the 
price charged when an element is sold separately or renewed. Under the residual method, the fair value of the undelivered elements is deferred and the remaining 
portion of the arrangement fee is allocated to the delivered elements and is recognized as revenue. 

Revenues from consulting services, on an hourly basis, are recognized as the services are rendered. Revenues from maintenance and training are 

recognized over the service period. 

Certain of the software license sales may also include implementation and customization services with respect to such software license sales. In addition, 

we also provide consulting services that are not deemed essential to the functionality of the license, as well as outsourcing IT services. 

Revenues from license fees (included in the proprietary software products segment) that involve implementation and customization of our software to 

customer specific requirements are generated by fixed-price or time-and-materials contracts. Such revenues generated by fixed-price contracts are recognized in 
accordance with ASC 605-35 “Revenue Recognition - Construction-Type and Production-Type Contracts”. Fixed-price contracts revenues are recognized using 
contract accounting on a percentage-of-completion method. 

Estimates of total project requirements are based on prior experience of customization, delivery and acceptance of the same or similar technology, and 

are reviewed and updated regularly by management. After delivery, if uncertainty exists about customer acceptance of the software, license revenue is not 
recognized until acceptance. Provisions for estimated losses on uncompleted contracts are made in the period in which such losses are first determined, in the 
amount of the estimated loss on the entire contract. As of December 31, 2010, no estimated losses were identified. 

Under time-and-materials contracts, we are reimbursed for labor hours at fixed hourly billing rates, and recognize revenues as the services are provided. 

In cases where we act as the principal and bears the risks and rewards derived from the transaction, revenue is presented on a gross basis. 

We generally do not grant a right of return to our customers. When a right of return exists, revenue is deferred until the right of return expires, at which 

time revenue is recognized provided that all other revenue recognition criteria are met. 

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Deferred revenue includes unearned amounts received under maintenance contracts and amounts received from customers but not yet recognized as 

revenues. Payments for maintenance fees are generally made in advance and are nonrefundable. 

Software Development Costs 

Development costs of software, which is intended for sales that are incurred after the establishment of technological feasibility of the relevant product, 
are capitalized. Technological feasibility is determined when detailed program design is completed and verified in accordance with the provisions of ASC No. 
985 “Software”. 

Research and development costs incurred in the process of software development before establishment of technological feasibility are charged to 

expenses as incurred. Costs incurred subsequent to the establishment of technological feasibility are capitalized according to the principles set forth in ASC 985-
20, “Costs of Software to be Sold, Leased or Marketed”. 

Our technological feasibility is established upon completion of a detailed program design or working model. 

Research and development costs incurred in the process of developing product improvements are generally charged to expenses as incurred. 

Capitalized software costs are amortized on a product by product basis. Amortization equals the greater of the amount computed using the: (i) ratio of 
current gross revenues from sales of the software to the total of current and anticipated future gross revenues from sales of that software, or (ii) the straight-line 
method over the estimated useful life of the product (three to six years). 

We assess the recoverability of these intangible assets on a regular basis by determining whether the amortization of the asset over its remaining life can 

be recovered through undiscounted future operating cash flows from the specific software product sold. During the years ended December 31, 2010, 2009 and 
2008, no impairment was required. 

Goodwill 

We apply ASC 350, “Intangible - Goodwill and Other”.  We perform our goodwill annual impairment test to our reporting units at December 31 of each 

year, or more often if indicators of impairment are present. 

As required by ASC 350, the impairment test is accomplished using a two- step approach. The first step of the goodwill impairment test compares the 
fair value of a reporting unit with its carrying amount, including goodwill. We compare the fair value of each reporting unit to its carrying value ('step 1') and if 
the fair value exceeds the carrying value of the reporting unit net assets, goodwill is considered not impaired, and no further testing is required. If the carrying 
value exceeds the fair value of the reporting unit, then the implied fair value of goodwill is determined by subtracting the fair value of all the identifiable net 
assets from the fair value of the reporting unit. An impairment loss is recorded for the excess, if any; of the carrying value of goodwill over its implied fair value 
('step 2'). 

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At December 31, 2009, the market capitalization of one reporting unit was below its carrying value. We determine the fair value of this reporting unit 

using the Income Approach, which utilizes a discounted cash flow model, as we believe that this approach best approximates its fair value at this time. 
Assumptions related to revenue, gross profit, operating expenses, future short-term and long-term growth rates, weighted average cost of capital, interest, capital 
expenditures, cash flows, and market conditions are inherent in developing the discounted cash flow model. Additionally, we evaluated the reasonableness of the 
estimated fair value of this reporting unit by reconciling to its market capitalization. The ability to reconcile the gap between the market capitalization and the fair 
value depends on various factors, some of which are quantitative, such as an estimated control premium that an investor would be willing to pay for a controlling 
interests in our company, and some of which are qualitative and involve management judgment, including stable relatively high backlog and growing pipe line. 

During the years ended December 31, 2010, 2009 and 2008, no impairment was required. 

Impairment in Value of Long-Lived Assets and Intangible Assets Subject to Amortization 

Our long-lived assets are reviewed for impairment in accordance with ASC 360, “Property, Plant and Equipment” whenever events or changes in 

circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of 
the carrying amount of an asset to the future undiscounted cash flows expected to be generated by the assets. If such assets are considered to be impaired, the 
impairment to be recognized is measured by the amount by which the carrying amount of the assets exceeds the fair value of the assets. During the years ended 
December 31, 2008, 2009 and 2010, no impairment was identified. 

As required by ASC 820, “Fair Value Measurements”, effective January 1, 2009, we apply assumptions that marketplace participants would consider in 

determining the fair value of long-lived assets (or asset groups). 

Share-Based Compensation 

We account for share-based compensation in accordance with ASC 718, “Compensation- Stock Compensation”. ASC 718 requires companies to 
estimate the fair value of equity-based payment awards on the date of grant using an option-pricing model. The value of the portion of the award that is ultimately 
expected to vest is recognized as an expense over the requisite service periods in our consolidated statement of income. We recognize compensation expenses for 
the value of our awards, which have graded vesting based on the accelerated method over the requisite service period of each of the awards, net of estimated 
forfeitures. 

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Certain of our subsidiaries used until 2009, the Black-Scholes option-pricing model to measure the fair values of the awards at the date of grant, which 

requires a number of assumptions, of which the most significant are, expected stock price volatility, and the expected option term. Commencing 2010, all 
subsidiaries use the Binomial option-pricing model (or the Binomial model) to measure the fair values of the awards at the date of grant. Expected volatility is 
calculated based upon actual historical stock price movements over the most recent periods ending on the grant date, equal to the expected option term. The 
expected option term represents the period that our stock options are expected to be outstanding and was determined based on historical experience of similar 
options, giving consideration to the contractual terms of the stock options. 

ASC 718 requires companies to estimate the fair value of share-based awards on the date of grant using an option-pricing model, where applicable. 

Share-based compensation expense recognized in our consolidated statements of operations for 2010, 2009 and 2008 includes compensation expense for share-
based awards granted (i) prior to, but not yet vested as of, January 1, 2006, based on the grant date fair value estimated in accordance with the original provisions 
of ASC 718, and (ii) subsequent to January 1, 2006, based on the grant date fair value estimated in accordance with the provisions of ASC 718. 

Business Combinations 

Effective January 1, 2009, we adopted the amended ASC 805, “Business Combinations”. ASC 805 requires recognition of assets acquired, liabilities 

assumed, and non-controlling interest in the acquiree at the acquisition date, measured at their fair values as of that date. This ASC also requires the fair value of 
acquired in-process research and development (or IPR&D) to be recorded as intangibles with indefinite lives, contingent consideration to be recorded on the 
acquisition date, and restructuring and acquisition-related deal costs to be expensed as incurred. Any excess of the fair value of net assets acquired over purchase 
price and any subsequent changes in estimated contingencies are to be recorded in earnings. In addition, changes in valuation allowance related to acquired 
deferred tax assets and in acquired income tax position are to be recognized in earnings. 

ASC 805 is applied prospectively for all business combinations occurring after January 1, 2009, except for changes in valuation allowance related to 
deferred tax assets and changes in acquired income tax position originating from business combinations that occurred prior to the effective date of this ASC, 
which are recognized in earnings following the adoption date. 

Fair Value Measurement 

We account for certain assets and liabilities at fair value under ASC 820, “Fair Value Measurements and Disclosures”. Fair value is an exit price, 

representing the amount that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants. As such, fair 
value is a market-based measurement that should be determined based on assumptions that market participants would use in pricing an asset or a liability. As a 
basis for considering such assumptions, ASC 820 establishes a three-tier value hierarchy, which prioritizes the inputs used in the valuation methodologies in 
measuring fair value: 

Level 1 - 

Observable inputs that reflect quoted prices (unadjusted) for identical assets or liabilities in active markets; 

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Level 2 - 
Level 3 - 

Significant other observable inputs based on market data obtained from sources independent of the reporting entity; 
Unobservable inputs which are supported by little or no market activity (for example cash flow modeling inputs based on assumptions).

The fair value hierarchy also requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring 

fair value. We categorized each of our fair value measurements in one of these three levels of hierarchy. 

Assets and liabilities measured at fair value on a recurring basis are comprised of marketable securities and foreign currency forward contracts. 

The carrying amounts reported in our balance sheet for cash and cash equivalents, trade receivables, other accounts receivable, short-term bank credit, 

trade payables and other accounts payable approximate their fair values due to the short-term maturities of such instruments. 

Variable Interest Entities 

ASC 810-10, “Consolidation” provides a framework for identifying Variable Interest Entities ( or VIEs) and determining when a company should 

include the assets, liabilities, non-controlling interests and results of activities of a VIE in its consolidated financial statements. 

Our assessment of whether an entity is a VIE and the determination of the primary beneficiary is judgmental in nature and involves the use of significant 
estimates and assumptions. Those include, among others, forecasted cash flows, their respective probabilities and the economic value of certain preference rights. 
In addition, such assessment also involves estimates of whether a group entity can finance its current activities, until it reaches profitability, without additional 
subordinated financial support. 

Effective January 1, 2010, we adopted an updated guidance for the consolidation of variable interest entities. This new guidance replaces the prior 
quantitative approach for identifying which enterprise should consolidate a variable interest entity, which was based on which enterprise was exposed to a 
majority of the risks and rewards, with a qualitative approach, based on which enterprise has both (1) the power to direct the economically significant activities of 
the entity and (2) the obligation to absorb losses of, or the right to receive benefits from, the entity that could potentially be significant to the variable interest 
entity. Determination about whether an enterprise should consolidate a variable interest entity is required to be evaluated continuously as changes to existing 
relationships or future transactions. The adoption of this standard did not have a material impact on our financial position or results of operations. 

The U.S-based consulting and staffing services business that Magic Software acquired in January 2010 through its wholly owned subsidiary, Fusion 

Solutions LLC, is considered to be a VIE. 

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Fusion Solutions LLC is the primary beneficiary of the VIE, as a result of the fact that it holds the power to direct the activities of the acquired business 

which significantly impact its economic performance and Fusion Solutions LLC has the right to receive benefits accruing from the acquired business. 

Income Taxes 

We and our subsidiaries account for income taxes in accordance with ASC 740, “Income Taxes”. This Statement prescribes the use of the asset and 

liability method, whereby deferred tax assets and liability account balances are determined based on the differences between the financial reporting and tax bases 
of assets and liabilities and are measured using the enacted tax rates and laws that will be in effect when the differences are expected to reverse. We and our 
subsidiaries provide a valuation allowance, if necessary, to reduce deferred tax assets to their estimated realizable value. 

ASC 740 addresses the determination of whether tax benefits claimed or expected to be claimed on a tax return should be recorded in the financial 

statements. Under ASC 740, a company may recognize the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be 
sustained on examination by the taxing authorities, based on the technical merits of the position. The tax benefits recognized in the financial statements from such 
a position should be measured based on the largest benefit that has a greater than fifty percent likelihood of being realized upon ultimate settlement. 

We recognize accrued interest and penalties related to unrecognized tax benefits as a component of income tax expense. 

Recently Issued Accounting Pronouncements 

ASU 2010-06. In January 2010, the FASB updated the “Fair Value Measurements Disclosures” codified in ASC 820. More specifically, this update 

require (a) an entity to disclose separately the amounts of significant transfers in and out of Levels 1 and 2 fair value measurements and to describe the reasons for 
the transfers; and (b) information about purchases, sales, issuances and settlements to be presented separately (i.e. present the activity on a gross basis rather than 
net) in the reconciliation for fair value measurements using significant unobservable inputs (Level 3 inputs). This update clarifies existing disclosure requirements 
for the level of disaggregation used for classes of assets and liabilities measured at fair value, and requires disclosures about the valuation techniques and inputs 
used to measure fair value for both recurring and nonrecurring fair value measurements using Level 2 and Level 3 inputs. As applicable to us, this update became 
effective as of the first quarter ended December 31, 2010, except for the gross presentation of the Level 3 roll forward information, which is required for annual 
reporting of December 31, 2010. The adoption of the new guidance did not have a material impact on our consolidated financial statements. 

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ASU 2010-09. In February 2010, the FASB issued ASU 2010-09 - amendments to certain recognition and disclosure requirements of Subsequent Events 

codified in ASC 855. This update removes the requirement to disclose the date through which subsequent events were evaluated in both originally issued and 
reissued financial statements for “SEC Filers.” Nevertheless this still requires us to evaluate subsequent events through the date that the financial statements are 
issued. The adoption of the new guidance did not have a material impact on our consolidated financial statements. 

ASU 2009-13. In October 2009, the FASB issued amendments to the accounting and disclosure for revenue recognition of multiple deliverable revenue 
arrangements codified in ASC 605-25. These amendments, modify the criteria for recognizing revenue in multiple element arrangements and require companies 
to develop a best estimate of the selling price to separate deliverables and allocate arrangement consideration using the relative selling price method. Additionally, 
the amendments eliminate the residual method for allocating arrangement considerations. These amendments establish a selling price hierarchy for determining 
the selling price of a deliverable, which is based on: a) vendor-specific objective evidence; b) third-party evidence; or c) estimates. In addition, this guidance 
significantly expands required disclosures related to a vendor's multiple-deliverable revenue arrangements. ASU 2009-13 is effective prospectively for revenue 
arrangements entered into or materially modified in fiscal years beginning on or after June 15, 2010, with early adoption permitted. We have not adopted the 
guidance early. 

ASU 2010-28. In December 2010, the EITF issued ASU 2010-28, When to Perform Step 2 of the Goodwill Impairment Test for Reporting Units with 
Zero or Negative Carrying Amounts codified in ASC 350, “Intangibles - Goodwill and Other”. Under ASC 350, testing for goodwill impairment is a two-step 
test, in which Step 1 compares the fair value of the reporting unit to its carrying amount. If the fair value of the reporting unit is less than its carrying value, Step 2 
is completed to measure the amount of impairment, if any. This ASU modifies Step 1 of the goodwill impairment test for reporting units with zero or negative 
carrying amounts. For those reporting units, an entity is required to perform Step 2 if it appears more likely than not that a goodwill impairment exists. 

In determining whether it is more likely than not that a goodwill impairment exists, an entity would consider whether there are any adverse qualitative 

factors indicating that an impairment may exist (e.g., a significant adverse change in the business climate). We do not believe that the adoption of the new 
guidance will have a material impact on our consolidated financial statements. 

ASU 2010-29. In December 2010, the EITF issued ASU 2010-29, Disclosure of Supplementary Pro Forma Information for Business Combinations 

codified in ASC 805, “Business Combinations”. This ASU responds to diversity in practice about the interpretation of the pro forma disclosure requirements for 
business combinations. When a public entity's business combinations are material on an individual or aggregate basis, the notes to its financial statements must 
provide pro forma revenue and earnings of the combined entity as if the acquisition date(s) had occurred as of the beginning of the annual reporting period. The 
ASU clarifies that if comparative financial statements are presented, the pro forma disclosures for both periods presented (the year in which the acquisition 
occurred and the prior year) should be reported as if the acquisition had occurred as of the beginning of the comparable prior annual reporting period only and not 
as if it had occurred at the beginning of the current annual reporting period. 

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The ASU also expands the supplemental pro forma disclosure requirements to include a description of the nature and amount of any material non-

recurring adjustments that are directly attributable to the business combination. We have determined not to adopt the new guidance early. 

A.  

Operating Results 

Year Ended December 31, 2010 Compared to Year Ended December 31, 2009 

Revenues. Revenues in 2010 increased by 17.1% from $469.4 million in 2009 to $549.7 million in 2010. Revenues from the two categories of our 
operations were as follows: revenues from the delivery of software services increased by 27.9% from $380.6 million in 2009 to $451.2 million in 2010, and 
revenues from the sale of proprietary software solutions increased from $88.8 million in 2009 to $98.5 million in 2010. The increase in software services revenues 
was attributable to the growth in Matrix's revenues in 2010 and to the increase in Magic Software’s revenues due to the acquisition of a U.S.-based IT 
professional services business by Magic Software’s subsidiary in January 2010, which were partially offset by the adverse impact of the devaluation of the NIS 
against the dollar on translation into dollars of revenues generated in NIS. The increase in proprietary software solutions revenues was primarily due to the 
increase in Sapiens' revenues, reflecting the increased demand for its solutions, partially in light of the improved world economic environment, which influenced 
such demand. 

Cost of Revenues. Cost of revenues consists primarily of wages, personnel expenses, subcontracting and other related expenses, amortization of 
capitalized software, and hardware and other materials costs. Cost of revenues increased by 17.1% from $352.3 million in 2009 to $412.5 million in 2010, mainly 
due to the accompanying growth in revenues in 2010. As a percentage of revenues, costs of revenues in 2010 and 2009 were 75.0% and 75.0%, respectively. Our 
software services sales are generally characterized by a lower gross margin than sales of proprietary software solutions. The cost of revenues for proprietary 
software solutions increased to $46.3 million in 2010 from $43.1 million in 2009. The cost of revenues for software services increased from $309.2 million in 
2009 to $366.2 million in 2010, mainly due to the increase in cost of revenues of software services in Matrix and Magic. 

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Research and Development, costs, net. Research and development costs consist primarily of wages and related expenses and, to a lesser degree, 

consulting fees we pay to independent contractors engaged in research and development. Research and development costs, net, consist of research and 
development costs, gross, less capitalized software costs. Research and development costs, gross, increased to $14.7 million in 2010 from $11.2 million in 2009, 
mainly due to the increase in research and development activity in 2010, as partially offset by the devaluation of the NIS against the dollar in 2010, which reduced 
the dollar value of NIS denominated R&D expenses. In 2010, we capitalized software costs of $9.2 million compared to $6.8 million in 2009. Capitalization of 
software costs in 2009 was attributable to our subsidiaries engaged in providing proprietary software solutions (i.e., Magic Software and Sapiens). Research and 
development costs, net, increased from $4.4 million in 2009 to $5.5 million in 2010, mainly due to the factors described with respect to the corresponding 
increase in gross research and development costs in 2010. As a percentage of revenues, research and development costs, net, increased from 0.9% in 2009 to 1.0% 
in 2010, reflecting an insignificant change. Research and development costs, net, in 2010 were attributable primarily to Magic Software and Sapiens which had 
research and development costs, net of approximately $2.1 million and $3.3 million, respectively. Amortization of capitalized software costs was $9.2 million in 
2010 and $8.4 million in 2009, which amounts were included in cost of revenues. 

Selling, General and Administrative Expenses. Selling, general and administrative expenses consist primarily of salaries, severance and related expenses, 

travel expenses, selling expenses, rent, utilities, depreciation, amortization and professional fees. Selling, general and administrative expenses in 2010 increased 
to $84.5 million compared to $77.3 million in 2009. As a percentage of revenues, selling, general and administrative expenses were 15.4% in 2010 and 16.5% in 
2009. The increase in selling, general and administrative expenses was primarily attributable to the increase in selling and marketing activities and bonus and 
commissions fees as a result of increased sales in 2010. 

Other Income, net. We recorded other expense of $0.2 million in 2010 and other income of $1.7 million in 2009. Our other income in 2009 was mainly 

attributable to the sale of Magic Software’s office building in December 2009. 

Operating Income. Our operating income increased from $37.0 million in 2009 to $47.0 million in 2010. The increase in operating income was 

attributable to the revenues increase of all of our subsidiaries, as follows: Matrix had operating income of $33.5 million in 2010 compared to $28.1 million in 
2009; Magic Software had operating income of $9.3 million in 2010 compared to $4.3 million in 2009; and Sapiens had operating income of $6.7 million in 2010 
compared to $5.3 million in 2009. 

Financial Expenses, net. Financial expenses, net increased from $231,000 in 2009 to $4.4 million in 2010. Financial expenses, net, is influenced by 
various factors, including our cash balances, loan balances, outstanding debentures, changes in market value of trading marketable securities, changes in the 
exchange rate of the NIS against the dollar, changes in the exchange rate of the dollar against the Euro and changes in the Israeli CPI. The increase in financial 
expenses, net in 2010 was mainly attributable to (i) gains from trading marketable securities related to the significant increase in value of our trading marketable 
securities that we experienced in 2009, as well as (ii) gain from swap deals entered into by Matrix in 2009, each of which reduced our net financial expenses in 
2009, but which were absent in 2010, thereby leading to increased net financial expenses in 2010. 

Taxes on Income. Taxes on income decreased to $6.5 million in 2010 compared to $8.3 million in 2009. The decrease in taxes on income in 2010 was 

mainly attributable to the decrease in deferred tax liability of Matrix. 

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Equity in Gains (Losses) of Affiliate Companies, net. Our equity in losses of affiliates, net was $1.1 million in 2010, compared to $335,000 in 2009. 

Equity in losses of affiliates was attributable primarily to our equity in losses of Matrix. 

Net Income Attributable to Non-Controlling Interests. Net income attributable to non-controlling interests includes the non-controlling interests held by 

other shareholders in our consolidated companies which are not wholly owned by Formula during each of the periods indicated. Net income attributable to non-
controlling interests in 2010 was $16.6 million compared to $14.0 million in 2009. This increase was primarily attributable to the improvement in the results of all 
of our subsidiaries. 

Year Ended December 31, 2009 Compared to Year Ended December 31, 2008 

Revenues. Revenues decreased 6.7% in 2009, from $503.2 million in 2008 to $469.4 million in 2009. This decrease reflected corresponding decreases in 

revenues from each of the two categories of our operations as follows: revenues from the delivery of software services decreased 7.3%, from $410.7 million in 
2008 to $380.6 million in 2009, and revenues from the sale of proprietary software solutions decreased to $88.8 million in 2009 from $92.6 million in 2008, a 
4.0% decrease. The vast majority of the revenues from the delivery of software services are generated in NIS, and, accordingly, the decline in software services 
revenue was attributable to the negative impact of the devaluation of the NIS relative to the dollar on translation into dollars of revenues generated in NIS. The 
decrease in revenues from the sale of our software solutions was primarily due to the decrease in Magic Software’s revenues, which itself was mainly attributable 
to the lower demand caused by the global economic downturn and to exchange rate fluctuations. 

Cost of Revenues. Cost of revenues consists primarily of wages and related expenses and hardware and other materials costs. Cost of revenues decreased 

5.7% from $373.8 million in 2008 to $352.3 million in 2009 mainly due to (i) the reduced dollar value of the NIS-denominated costs that were incurred in 
providing our software services and software solutions in 2009, given the devaluation of the NIS against the dollar, as well as (ii) the reduced demand for our 
software solutions in 2009, in light of the global economic downturn, which caused an accompanying reduction in revenues and cost of revenues. As a percentage 
of revenues, cost of revenues in 2009 and 2008 were 75.1% and 74.3%, respectively. As described above, our software services sales are generally characterized 
by a lower gross margin than sales of proprietary software solutions. Cost of revenues for proprietary software solutions decreased to $43.1 million in 2009 from 
$43.2 million in 2008. Cost of revenues for software services decreased from $330.5 million in 2008 to $309 million in 2009. 

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Research and Development Costs, net. Research and development costs consist primarily of wages and related expenses and, to a lesser degree, 

consulting fees we pay to independent contractors engaged in research and development. Research and development costs, net, consist of research and 
development costs, gross, less capitalized software costs. Research and development costs, gross, decreased to $11.2 million in 2009 compared to $13.0 million in 
2008, a decrease of 13.8%, mainly due to the devaluation of the NIS against the dollar in 2009, which reduced the dollar value of NIS-denominated wages, fees 
and expenses, as well as the decrease in labor expenses. In 2009, we capitalized software costs of $6.8 million compared to $6.4 million in 2008, thereby further 
reducing our net research and development costs in 2009 relative to 2008. Capitalization of software costs in 2009 was attributable to our subsidiaries engaged in 
providing proprietary software solutions (i.e., Magic Software and Sapiens). Research and development costs, net decreased from $6.6 million in 2008 to $4.4 
million in 2009, a decrease of 33.3%, mainly due to the factors described with respect to the corresponding decrease in gross research and development costs in 
2009. As a percentage of revenues, research and development costs, net decreased from 1.3% in 2008 to 0.9% in 2009. Research and development costs, net in 
2009 were attributable primarily to Magic Software and Sapiens, which had research and development costs, net of approximately $1.3 million and $2.7 million, 
respectively. Amortization of capitalized software costs was $8.4 million in 2009 and $7.0 million in 2008, which amounts were included in cost of revenues. 

Selling, General and Administrative Expenses. Selling, general and administrative expenses consist primarily of salaries, severance and related expenses, 
travel expenses, selling expenses, rent, utilities, depreciation, amortization and professional fees. Selling, general and administrative expenses decreased to $77.3 
million in 2009 from $90.5 million in 2008, a decrease of 14.6%. As a percentage of revenues, selling, general and administrative expenses were 16.5% in 2009 
and 18.0% in 2008. The decrease in selling, general and administrative expenses was primarily attributable to salary cost reduction together with management 
expense control initiatives across all of our subsidiaries, as we tried to reduce such expenses in light of the unfavorable economic climate and accompanying 
reduction in revenues. 

Other Income, net. We recorded other income of $1.7 million in 2009, which is mainly attributable to the sale of Magic Software’s office building.  In 

December 2009, we recorded expenses of $0.6 million in 2006. 

Operating Income. Our operating income increased from $31.9 million in 2008 to $37.0 million in 2009, an increase of 13.8%. The increase in operating 

income was attributable to our ability to reduce operating expenses (particularly selling, general and administrative expenses) to a greater extent than the 
countervailing reduction in our revenues and gross profit in 2009. The increase in operating income in 2009 was reflected by the improvement in the operating 
results of each of our significant subsidiaries, as follows: Matrix had operating income of $28.1 million in 2009 compared to $27.5 million in 2008; Magic 
Software had operating income of $6.2 million in 2009 compared to $4.3 million in 2008; and Sapiens had operating income of $5.3 million in 2009 compared to 
$2.5 million in 2008. 

Financial Expenses, net. Financial expenses, net decreased from $5.9 million in 2008 to $231,000 in 2009. Financial expenses, net, is influenced by 
various factors, including our cash balances, loan balances, outstanding debentures, changes in market value of trading marketable securities, changes in the 
exchange rate of the NIS against the dollar, changes in the exchange rate of the dollar against the Euro and changes in the Israeli CPI. The decrease in financial 
expenses, net in 2009 was mainly attributable to the increase in value of our trading marketable securities portfolio, as well as to gain from swap transactions 
carried out by Matrix. 

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Gain (Loss) on Realization of Shareholdings, net. Loss on realization of shareholdings in 2008 was $337,000 and $0 in 2009. In 2009, a new accounting 

standard ASC 810 (FAS160) established a reporting standard for non-controlling interests in a subsidiary and for the consolidation of a subsidiary, by requiring 
that all non-controlling interests in subsidiaries be reported as equity in consolidated financial statements. 

Taxes on Income. Taxes on income increased to $8.3 million in 2009 compared to $3.3 million in 2008, which increase was mainly attributable to the 

increase in income tax liability of Matrix. 

Share in Losses of Affiliated Companies, net. Our share in losses of affiliated companies, net was $335,000 in 2009 compared to $216,000 in 2008. Our 

share in the losses of our affiliated companies primarily reflected our share of losses of affiliates of Matrix. 

Net Income Attributable to Non-Controlling Interests. Net income attributable to non-controlling interests includes the non-controlling interests held by 
other shareholders in our consolidated companies which are not wholly owned by Formula, during each of the periods indicated. Net income attributable to non-
controlling interests was $14.0 million and $10.8 million in 2009 and 2008, respectively. This increase is primarily attributable to the improvement in the results 
of all of our subsidiaries in 2009. 

Impact of Inflation and Currency Fluctuations on Results of Operations 

Most of our revenues and expenses from our software services are denominated in NIS. For financial reporting purposes, we translate all non-U.S. dollar 

denominated transactions into dollars using the average exchange rate over the period during which the transactions occur, in accordance with U.S. GAAP. 
Therefore, we are exposed to the risk that the devaluation of the NIS relative to the U.S. dollar may reduce the revenue growth rate for our software services in 
dollar terms. The representative exchange rate of the NIS to the dollar in 2010, 2009 and 2008, as reported by the Bank of Israel, was NIS 3.7330 per US$1, NIS 
3.9326 per US$1 and NIS 3.5878 per US$1, respectively. On the other hand, a significant portion of our revenues from proprietary software products is currently 
denominated in Euros, Japanese Yen and the British Pound, whereas a substantial portion of our expenses relating to those products, principally salaries and 
related personnel expenses, are denominated in NIS. As a result, the devaluation of the Euro or those other currencies relative to the dollar reduces the revenue 
growth rate for our proprietary software products in dollar terms, thereby adversely affecting our operating results. At the same time, the appreciation of the NIS 
relative to the dollar, which occurred in 2008 and 2010 (based on the representative exchange rates in 2008, 2009 and 2010), increases the relative value of the 
NIS-denominated operating costs related to our proprietary software product revenues, and, therefore, adversely affects our profitability and harms our 
competitive position in the markets. 

Since most of our expenses are incurred in NIS, the dollar cost of our operations also rises as a result of any increase in the rate of inflation in Israel, to 
the extent that such inflation is not offset, or is only offset on a lagging basis, by the devaluation (if any) of the NIS against the dollar during a relevant period of 
time. The Israeli rate of inflation amounted to 3.8%, 3.9% and 2.7% for the years ended December 31, 2008, 2009 and 2010, respectively, thereby compounding 
the impact of the appreciation of the NIS relative to the dollar in 2008 and 2010, and partially offsetting the depreciation of the NIS relative to the dollar in 2009, 
and thereby adversely affecting our U.S. dollar measured results of operations in each such year. 

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An increase in the rate of inflation in Israel may also have a material adverse effect on our financial results by increasing our financial expenses, as 

certain of our credit facilities are denominated in NIS and are generally linked to the Israeli CPI, so to the extent that the CPI rises so will our financial expenses. 

To date, we have not engaged in significant currency hedging transactions. In the future, we may enter into more or larger currency hedging transactions 

to decrease the risk of financial exposure from fluctuations in the exchange rate of the NIS, Euro, Japanese Yen or British Pound against the dollar, and from 
increases in the Israeli inflation rate. However, we cannot assure you that these measures will adequately protect us from the adverse effects of those fluctuations. 

Following is a summary of the most relevant monetary indicators for the reported periods: 

For the year ended 
December 31, 

2008 
2009 
2010 

Inflation rate in 
Israel
%

Devaluation 
(appreciation) of NIS 
against the US$* 
% 

3.8
3.9
2.7

(1.1)
(0.7)
(6.1)

Devaluation 
(appreciation) of 
Euro against the 
US$*
%

5.6
(3.6)
6.6

*Reflects the change in the exchange rate from January 1 to December 31 of the relevant year, rather than the difference in the average exchange rate over the 
course of each year relative to the previous year. 

B.  

Liquidity and Capital Resources 

Since inception, we have financed our growth and business primarily through cash provided by operations and through public debt and equity offerings, 

as well as through private and public debt and equity offerings of our subsidiaries. In addition, we finance our business operations through short-term and long-
term loans and borrowings available under our credit facilities. 

Current Outlook 

We had cash and cash equivalents and short-term investments of $148.7 million and $158.2 million at December 31, 2010 and December 31, 2009, 

respectively. At December 31, 2010 and December 31, 2009, we had indebtedness to banks and others of $9.8 million and $18.6 million, respectively, of which 
$6.7 million and $10.0 million were current liabilities and $3.1 million and $8.6 million were long-term liabilities as of those respective dates. 

In January 2009, we received a short-term loan of approximately $3.0 million from the First International Bank of Israel Ltd., which is secured by a 

pledge on a portion of our shareholdings in one of our subsidiaries. This loan matured and was repaid in December 2010. 

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From time to time, our subsidiaries also maintain credit facilities with banks and issue debt instruments such as debentures in accordance with their cash 
requirements. These credit facilities and debentures include, inter alia, certain covenants related to our subsidiaries’ operations, such as the required maintenance 
of a minimum level of shareholders’ equity and the achievement of certain operating results targets. Some of our subsidiaries’ assets are pledged to the lender 
banks and debenture holders. If any of our subsidiaries does not meet the covenants specified in its credit agreement or indenture (or equivalent agreement with 
the debenture holders), and a waiver with respect to the fulfillment of such covenant has not been received from the lender bank or representative of the debenture 
holders, the lender bank or debenture holders (via the action of their representative) may foreclose on the pledged assets to satisfy a debt. 

Currently, of our three significant subsidiaries, only Matrix has such credit facilities and debentures (Series A) outstanding. The Series A debentures 

were originally issued in August 2007 in an original principal amount of NIS 250 million (approximately $67 million, based on the representative exchange rate 
of NIS 3.733 per $1 reported by the Bank of Israel for the 2010 fiscal year). Matrix had aggregate short-term obligations of NIS 80.2 million (approximately 
$21.4 million) and aggregate long-term obligations of NIS 123.1 million (approximately $34.7 million) outstanding as of December 31, 2010 under its credit 
facilities and debentures. These credit facilities expire over a period of time that ranges from 1 to 3 years, while the principal amount of the debentures (following 
a partial redemption of approximately $12.8 million of the principal amount of the debentures in November 2008) is to be repaid in four annual installments, on 
December 31, 2010, 2011, 2012 and 2013. The first such payment (following the November 2008 redemption) in an approximate amount of $14.7 million was 
made on December 31, 2010. The outstanding debentures bear interest at an annual rate of 5.15%, as to be adjusted based on changes in the Israeli CPI. The 
effective interest rate on the debentures was 5.21% as of December 31, 2010. The long-term debt obligations (including debentures) of Matrix bear interest at an 
average annual rate of 3.2%. 

We believe that our current cash reserves, together with cash that may be distributed to us from the ongoing operations of our subsidiaries and any credit 

that we may choose to draw upon that is available under our (and our subsidiaries’) existing credit facilities should be sufficient for our present working capital 
requirements for at least the next 12 months at our current level of operations. We will consider in the future additional equity issuances, debt issuances or 
borrowings from banks if necessary to meet cash needs for our growth, including if needed to consummate one or more acquisitions for consideration consisting 
of all or a substantial portion of our available cash. Should we require additional financing in the future, we cannot assure you that such financing will be 
available on favorable terms or at all. 

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Cash Provided by Operating Activities 

Cash flow provided by our operating activities in 2010 was $53.4 million, which compared to cash flow provided by operating activities of $55.6 million 

in 2009. Net cash provided by operations in 2010 consists primarily of our subsidiaries ongoing operations activity and of net income adjusted for non cash 
activity, including depreciation and amortization of capitalized research and development assets and customer relations and an increase in trade payables and 
customer advances, offset by an increase in trade receivables, changes in deferred income taxes assets and increase in inventory. Cash flow provided by operating 
activities in 2010 was primarily comprised of $ 26.2 million provided by Matrix, $12.1 million by Sapiens and $ 14.4 million by Magic Software, reflecting the 
$21.8 million, $ 6.2 million and $9.4 million of net income generated by these subsidiaries, respectively, in 2010, as adjusted for non-cash operating line items 
and changes in non-cash operating assets and liabilities. Net cash provided by operations in 2009 consists primarily of our subsidiaries ongoing operations activity 
and of net income adjusted for non cash activity, including depreciation and amortization of capitalized research and development assets and customer relations, 
decrease in trade receivables and other account receivables, offset by decrease in other accounts payables, gain from sale of our subsidiary, gain from increase in 
value of marketable securities and gain from sale of property, plants and equipment. Cash flow provided by operating activities in 2009 was primarily comprised 
of $32.9 million provided by Matrix, $13.5 million by Sapiens and $7.5 million by Magic Software, reflecting the $20.3 million, $4.2 million and $6.2 million of 
net income generated by these respective subsidiaries in 2010, as adjusted for non-cash operating line items and changes in non-cash operating assets and 
liabilities. 

Cash Used in Financing Activities 

Cash flow used in our financing activities was $42.7 million and $53.0 million in the years ended December 31, 2010 and 2009, respectively, mainly 

reflecting the cumulative effect of the following financing-related transactions that occurred over the course of those years: 

Year Ended December 31, 2010: 

In April 2010, Formula distributed to its shareholders a cash dividend of $1.47 per share. The aggregate amount distributed by Formula was 

approximately $20.0 million. 

In December 2010, Magic Software consummated a private placement of ordinary shares and warrants with several institutional and private investors for 
aggregate gross proceeds of $21.4 million before costs ($20.3 million net of issuance expenses). If the warrants are exercised in full, Magic Software will receive 
additional proceeds of approximately $9.4 million. 

On December 31, 2010, Matrix made the first payment of the principal of the debentures (Series A) that it had issued in August 2007, in an amount of 

NIS 50.6 million (approximately $15.9 million, together with interest on such principal amount. 

In 2010, Matrix distributed to its shareholders cash dividends in the aggregate amount of approximately $14.7 million, of which $7.3 million was paid to 

non controlling interest in Matrix. 

In January 2010 Magic distributed to its shareholders cash dividend of $16 million, of which $ 6.6 million was paid to non controlling interest in Magic 

Year Ended December 31, 2009: 

In January 2009, Formula distributed to its shareholders a cash dividend of approximately $2.27 per share. The aggregate amount distributed by Formula 

was approximately $30 million. 

In January 2009, Formula received a short-term loan of approximately $3 million from First International Bank of Israel Ltd. 

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In 2009, Matrix distributed to its shareholders cash dividends in the aggregate amount of approximately $16.6 million, of which $8.4 million was paid to 

non controlling interest in Matrix. 

During 2009, Matrix repaid long-term bank loans of approximately $7.4 million. 

In 2009, Sapiens paid to its debenture holders an aggregate of $5.8 million, representing the fourth and last payment of the principal of the debentures 

(Series A). 

Cash Used in Investing Activities 

Net cash used in our investing activities was $3.4 million in 2010 and $12.8 million in 2009, mainly reflecting the cumulative effect of the following 

investment-related transactions that occurred over the course of those years: 

Year Ended December 31, 2010: 

In February 2010, a subsidiary of Magic Software completed the acquisition of the consulting and staffing business of a US-based IT services company 
for a purchase price of approximately $13.7 million, of which $8.6 million was paid in cash upon closing and the remainder is to be paid over the next three years.

In October 2010, Magic Software purchased an 88% interest in a consulting and staffing services company for cash consideration of $ 1.6 million. 

During 2010, Matrix (in certain cases, via its subsidiaries) acquired all of the outstanding shares of certain businesses, including a company that provides 

technology solutions for tour operators, wholesalers and airlines, for an aggregate of $2 million in cash. 

In 2010, Sapiens acquired Harcase, a Toronto-based provider of software solutions to the North American insurance industry for a total consideration of 

$ 3.0 million of which $2.2 was paid in cash. 

In 2010, our subsidiaries capitalized software development costs and other costs in an aggregate amount of $9.2 million. 

In 2010, we sold marketable securities for aggregate consideration of $12.2 million and decrease our short term deposits by $13.4 million. 

Year Ended December 31, 2009: 

In October 2009, we completed the sale of our entire 100% shareholdings in our subsidiary nextSource, for aggregate consideration of approximately 

$12 million, of which $8 million was paid to us in cash and the remainder was received by us via the release of $4 million of bank deposits that were previously 
pledged in favor of banks to secure obligations of nextSource. 

In 2009, we purchased in the open market 285,262 shares of Matrix for an aggregate consideration of $1.2 million. 

In 2009, our subsidiaries capitalized software development costs and other costs in an aggregate amount of $6.8 million. 

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In 2009, Matrix made an additional payment of $6.4 million to the seller of TACT Computers and Systems Ltd. (a company that it had previously 

acquired). 

During 2009, Matrix acquired certain businesses for an aggregate of $2.7 million. 

In December 2009, Magic Software sold its Israel-based headquarters’ office building for an aggregate of $5.2 million, of which $4.9 million was 

received in December 2009. 

In 2009, we sold marketable securities for aggregate consideration of $1.6 million. 

Company Commitments and Contingent Liabilities 

We do not have material commitments for capital expenditures by Formula as of December 31, 2010 or as of the date of this annual report. 

We have entered into an undertaking to indemnify our office holders in specified limited categories of events and in specified amounts, subject to certain 

limitations. For more information, see “Item 7. Major Shareholders and Related Party Transactions—Related Party Transactions—Indemnification of Office 
Holders.” 

Subsidiary Commitments and Contingent Liabilities 

Our subsidiaries do not have any material commitments for capital expenditures as of December 31, 2010 or as of the date of this annual report. 

Our subsidiary, Sapiens, has a commitment to Israel’s Office of the Chief Scientist, or the OCS, and to Israel’s Marketing Promotion Fund to pay 

royalties at a rate of 3%-3.5% of the proceeds from the sale of software products which were developed with the assistance of the OCS and marketed with the 
assistance of the Marketing Promotion Fund. The amount of royalties is limited to 100%-150% of the amount received. Sapiens is only obliged to repay the grants
received from the OCS if revenue is generated from the sale of the said software products. Pursuant to a settlement agreement that Sapiens entered into with the 
OCS in September 2009, which settled a historic dispute concerning royalty payments which the OCS claimed were owing to it in connection with past grants 
received by Sapiens from the OCS, Sapiens has paid an aggregate of approximately $2.4 million to the OCS through March 1, 2011, and the balance of the 
contingent liability in respect of such commitments amounted to approximately $5.86 million as of December 31, 2010. The amount of the liability to the OCS 
remains to be finally determined based on a technological review by the OCS of Sapiens. 

As alluded to above (see “—Current Outlook”), the loan agreements and indentures (or equivalent agreements governing debentures) of our subsidiaries 

(currently, only Matrix has such agreements in effect) contain a number of conditions and limitations on the way in which they can operate their businesses, 
including limitations on their ability to raise debt and sell or acquire assets. For example, Matrix’s loan agreement includes a negative pledge with respect to 
Matrix’s assets, as well as limitations on Matrix’s ability to provide guarantees to third parties and sell or transfer its assets. Matrix’s loan agreement and its 
agreement with its debenture holders also contain various covenants which require it to maintain certain financial ratios related to shareholders’ equity and 
operating results that are customary for companies of comparable size. 

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Our subsidiaries have provided bank guarantees aggregating to approximately $15.3 million (as of December 31, 2010) as security for the performance 
of various contracts with customers. If our subsidiaries were to breach certain terms of such contracts, the customers could demand that the banks providing the 
guarantees pay amounts claimed to be due. 

Our subsidiaries have also provided additional bank guarantees aggregating to $3.2 million (as of December 31, 2010) as security for rent to be paid for 

their offices. If our subsidiaries were to breach certain terms of their leases, the lessors could demand that the banks providing the guarantees pay amounts 
claimed to be due. 

Some of our subsidiaries have in place liens on leased vehicles, leased equipment and other assets in favor of leasing companies 

Effective Corporate Tax Rates in Israel 

Corporate Tax 

Following the tax reform enacted in 2003, an Israeli company is subject to tax on its worldwide income. An Israeli company that is subject to Israeli 

taxes on the income of its non-Israeli subsidiaries will receive a credit for income taxes paid by the subsidiary in its country of residence, subject to certain 
conditions. Israeli tax payers are also subject to tax on income from a controlled foreign corporation, according to which an Israeli company may become subject 
to Israeli taxes on certain income of a non-Israeli subsidiary, if such subsidiary’s primary source of income is passive income (such as interest, dividends, 
royalties, rental income, or capital gains). 

On January 1, 2006, an additional tax reform took place relating primarily to profits from investments. The main goal of the reform was to unify the tax 

rates applicable to profits from investments, such as interest, capital gains, and dividends. In addition, under the reform, the tax rates applicable to companies 
were reduced to 26% in 2009 and 25% in 2010. Under an amendment to the Israeli Income Tax Ordinance enacted in July 2009, the corporate tax rate is 
scheduled to be further reduced to 24% in 2011, 23% in 2012, 22% in 2013, 21% in 2014, 20% in 2015 and 18% in 2016. 

The regular rate of corporate tax, to which Israeli companies are subject to in 2011, is 24%. Under current legislation, such tax rate is due to be reduced 

further to 23% in 2012, 22% in 2013, 21% in 2014, 20% in 2015 and 18% in 2016 and onwards). However, the effective tax rate payable by a company that 
derives income from an Approved Enterprise, a Benefited Enterprise or a Preferred Enterprise, as discussed further below, may be considerably less. Our 
international operations are taxed at the local effective corporate tax rate in the countries of our subsidiaries’ residence. In the future we may derive an increasing 
percentage of our income from operations outside of Israel. If that occurs, our effective tax rate may increase. However, we expect that this increase will be offset 
by carried forward accumulated losses of consolidated companies. 

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As of 2010, Israeli companies are subject to regular corporate tax rate on their capital gains. In 2009, Israeli companies were generally subject to capital 

gains tax at a rate of 25% for such gains (other than capital gains from the sale of listed securities derived by companies with respect to which the provisions of 
Section 6 of the Israeli Income Tax Law (Inflationary Adjustments) 5745-1985, or the Inflationary Adjustments Law, or the provisions of Section 130A of the 
Israeli Income Tax Ordinance, 1961, or the Ordinance, applied immediately before the 2006 Tax Reform came into force, which were subject to the regular 
corporate tax rate). 

Taxation of Non-Israeli Subsidiaries Held by an Israeli Parent Company 

Non-Israeli subsidiaries of an Israeli parent company are generally subject to tax in their countries of residence under tax laws applicable to them in such 

countries. Such subsidiaries could also be subject to Israeli corporate tax on their income if they were to be managed and controlled from Israel. In such case, 
double taxation could ensue unless an applicable tax treaty provides applicable rules for relief from double taxation or such relief is available under internal law. 

An Israeli parent company may also be required to include in its income on a current basis, as a deemed dividend, certain income derived by its 

subsidiaries under the Israeli Controlled Foreign Corporation rules, regardless of whether such income is distributed or not. Under these rules, a non-Israeli 
subsidiary is considered to be a controlled foreign corporation, if, among other things, a majority of the subsidiary’s means of control are held by Israeli residents, 
most of its revenues or income is passive (such as interest, dividends, royalties, rental income or income from capital gains) and that such income is taxed at a rate 
that does not exceed 20%. An Israeli parent company that is subject to Israeli taxes on such deemed dividend income, may generally receive a credit for foreign 
taxes paid by its subsidiaries in their country of residence and for deemed foreign taxes to be withheld upon the actual distribution of such income. 

Law for the Encouragement of Capital Investments, 1959 

The Law for the Encouragement of Capital Investments, 5719-1959, or the Investment Law, provides certain incentives for capital investments in a 
production facility (or other eligible assets). Generally, an investment program that is implemented in accordance with the provisions of the Investment Law, 
referred to as an “Approved Enterprise”, is entitled to benefits. These benefits may include cash grants from the Israeli government and tax benefits, based upon, 
among other things, the location of the facility in which the investment is made or the election of the grantee. Certain of the companies in the Formula Group 
have been granted Approved Enterprise status under the Investment Law. Accordingly, subject to compliance with applicable requirements, the portion of our 
subsidiaries’ undistributed income derived from our Approved Enterprise programs shall be exempt from income tax for a period of two to four years, followed 
by five to eight years with reduced tax rate of 25% on income derived from Approved Enterprise investment programs. In order to qualify for these incentives, an 
Approved Enterprise is required to comply with the requirements of the Investment Law. We cannot assure you that these companies will comply with all of the 
applicable requirements, that these companies will obtain approval for additional Approved Enterprises, that the provisions of the Investment Law will not 
change, or that the minimum requirement of foreign shareholding portion will be reached or maintained for each subsequent year. 

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The Investment Law has been amended several times over the last years, with the two most significant changes effective as of April 1, 2005 (which we 
refer to as the 2005 Amendment), and as of January 1, 2011 (which we refer to as the 2011 Amendment). Pursuant to the 2005 Amendment, tax benefits granted 
in accordance with the provisions of the Investment Law prior to its revision by the 2005 Amendment remain in force but any benefits granted subsequently are 
subject to the provisions of the amended Investment Law. Similarly, the 2011 Amendment introduces new benefits instead of the benefits granted in accordance 
with the provisions of the Investment Law prior to the 2011 Amendment, yet companies entitled to benefits under the Investment Law as in effect up to January 1, 
2011 may choose to continue to enjoy such benefits, provided that certain conditions are met, or elect instead to forego such benefits and elect the benefits of the 
2011 Amendment. 

The following discussion is a summary of the Investment Law prior to its amendments as well as the relevant changes contained in the new legislation. 

Tax benefits for Approved Enterprises approved before April 1, 2005 

Under the Investment Law prior to its amendment, a company that wished to receive benefits had to receive an approval from the Investment Center of 

the Israeli Ministry of Industry, Trade and Labor, which we refer to as the Investment Center. Each certificate of approval for an Approved Enterprise relates to a 
specific investment program in the Approved Enterprise, delineated both by the financial scope of the investment and by the physical characteristics of the facility 
or the asset. 

An Approved Enterprise may elect to forego any entitlement to the grants otherwise available under the Investment Law and, instead, participate in an 

alternative benefits program. Our significant Israeli subsidiary, Magic Software, as well as the Israeli subsidiary of another of our significant subsidiaries, 
Sapiens, which all have Approved Enterprise programs in place, have chosen to receive the benefits through the alternative benefits track with respect to their 
respective programs. Under the alternative benefits track, a company’s undistributed income derived from an Approved Enterprise will be exempt from corporate 
tax for a period of between two and ten years from the first year of taxable income, depending upon the geographic location within Israel of the Approved 
Enterprise. The benefits commence on the date in which that taxable income is first earned. Upon expiration of the exemption period, the Approved Enterprise is 
eligible for the reduced tax rates otherwise applicable under the Investment Law for any remainder of the otherwise applicable benefits period. The benefits 
period under Approved Enterprise status is limited to 12 years from completion of the investment or commencement of production, or 14 years from the date of 
the approval, whichever ends earlier. If a company has more than one Approved Enterprise program or if only a portion of its capital investments are approved, its 
effective tax rate is the result of a weighted combination of the applicable rates. The tax benefits from any certificate of approval relate only to taxable profits 
attributable to the specific Approved Enterprise. Income derived from activity that is not integral to the activity of the Approved Enterprise will not enjoy tax 
benefits. In our case, subject to compliance with applicable requirements stipulated in the Investment Law and its regulations and in the specific certificate of 
approval, as described above, the portion of our applicable Israeli subsidiaries’ undistributed income derived from their Approved Enterprise programs will be 
exempt from income tax for a period of two to four years, followed by five to eight years with reduced tax rate of 25% on income derived from Approved 
Enterprise investment programs. 

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A company that has an Approved Enterprise program is eligible for further tax benefits if it qualifies as a Foreign Investors’ Company, or FIC. A FIC 

eligible for benefits is essentially a company with a level of foreign investment, as defined in the Investment Law, of more than 25%. The level of foreign 
investment is measured as the percentage of rights in the company (in terms of shares, rights to profits, voting and appointment of directors), and of combined 
share and loan capital, that are owned, directly or indirectly, by persons who are not residents of Israel. The determination as to whether or not a company 
qualifies as a FIC is made on an annual basis. A FIC that has an Approved Enterprise program will be eligible for an extension of the period during which it is 
entitled to tax benefits under its Approved Enterprise status (so that the benefit periods may be up to ten years) and for further tax benefits if the level of foreign 
investment exceeds 49%. If a company that has an Approved Enterprise program is a wholly owned subsidiary of another company, then the percentage of 
foreign investment is determined based on the percentage of foreign investment in the parent company. 

The tax rates and related levels of foreign investments with respect to a FIC that has an Approved Enterprise program are set forth in the following table:

Percentage of non-Israeli ownership 

Tax Rate

Over 25% but less than 49% 
49% or more but less than 74% 
74% or more but less than 90% 
90% or more 

25%
20%
15%
10%

A company that has elected to participate in the alternative benefits program and that subsequently pays a dividend out of the income derived from the 

portion of its facilities that have been granted Approved Enterprise status during the tax exemption period will be required to recapture the deferred corporate 
income tax applicable to the amount distributed (grossed up to reflect such tax) at the rate that would have been applicable had such income not been tax-
exempted under the alternative route. This rate generally ranges from 10% to 25%, depending on the extent to which non-Israeli shareholders hold such 
company’s shares. Such company may also be required to record a deferred tax liability with respect to such tax-exempt income prior to its distribution. 

In addition, dividends paid out of income generated by an Approved Enterprise (or out of dividends received from a company whose income is generated 

by an Approved Enterprise) are generally subject to withholding tax at the rate of 15%, or at the lower rate provided under an applicable tax treaty. The 15% tax 
rate is limited to dividends and distributions out of income derived during the benefits period and actually paid at any time up to 12 years thereafter. After this 
period, the withholding tax is applied at a rate of up to 25%, or at the lower rate under an applicable tax treaty. In the case of a FIC, the 12-year limitation on 
reduced withholding tax on dividends does not apply. 

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The Investment Law also provides that an Approved Enterprise is entitled to accelerated depreciation on its property and equipment that are included in 
an approved investment program. This benefit is an incentive granted by the Israeli government regardless of whether the alternative benefits program is elected. 

The benefits available to an Approved Enterprise are subject to the fulfillment of conditions stipulated in the Investment Law and its regulations and the 

criteria in the specific certificate of approval with respect thereto, as described above. If a company does not meet these conditions, it may be required to refund 
the amount of tax benefits, together with consumer price index linkage adjustment and interest. 

Tax benefits under the 2005 Amendment that became effective on April 1, 2005. 

On April 1, 2005, the Israeli Parliament passed an amendment to the Investment Law, in which it revised the criteria for investments qualified to receive 
tax benefits. An eligible investment program under the 2005 Amendment will qualify for benefits as a Benefited Enterprise (rather than the previous terminology 
of Approved Enterprise). Among other things, the 2005 Amendment provides tax benefits to both local and foreign investors and simplifies the approval process. 
If the investment programs of the Formula Group companies comply with the requirements of the law, they will be entitled to certain tax benefits. We cannot 
assure you that any additional investment program adopted by any of these companies in the future will comply with the requirements of the law or that the tax 
benefits for investment programs will continue at current levels. 

The 2005 Amendment applies to new investment programs and investment programs commencing after 2004, and does not apply to investment 
programs approved prior to December 31, 2004. The 2005 Amendment provides that terms and benefits included in any certificate of approval that was granted 
before the 2005 Amendment came into effect will remain subject to the provisions of the Investment Law as in effect on the date of such approval. Pursuant to the 
2005 Amendment, the Investment Center will continue to grant Approved Enterprise status to qualifying investments. However, the 2005 Amendment limits the 
scope of enterprises that may be approved by the Investment Center by setting criteria for the approval of a facility as an Approved Enterprise, such as provisions 
generally requiring that at least 25% of the Approved Enterprise’s income be derived from export. 

The 2005 Amendment provides that the approval of the Investment Center is required only for Approved Enterprises that receive cash grants. As a result, 

a company is no longer required to obtain the advance approval of the Investment Center in order to receive tax benefits. Rather, a company may claim the tax 
benefits offered by the Investment Law directly in its tax returns, provided that its facilities meet the criteria for tax benefits set forth in the 2005 Amendment. A 
company that has a Benefited Enterprise may, at its discretion, approach the Israeli Tax Authority for a pre-ruling confirming that it is in compliance with the 
provisions of the Investment Law. 

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Tax benefits are available under the 2005 Amendment to production facilities (or other eligible facilities) that derive more than 25% of their business 
income from export to specific markets with a population of at least 12 million. In order to receive the tax benefits, the 2005 Amendment states that a company 
must make an investment which meets all the conditions that are set out in the amendment for tax benefits and which exceeds a minimum amount specified in the 
Investment Law. Such investment entitles a company to a Benefited Enterprise status with respect to the investment, and may be made over a period of no more 
than three years ending at the end of the year in which the company requested to have the tax benefits apply to the Benefited Enterprise. Where a company 
requests to have the tax benefits apply to an expansion of existing facilities, only the expansion will be considered to be a Benefited Enterprise, and the 
company’s effective tax rate will be the weighted average of the applicable rates. In such case, the minimum investment required in order to qualify as a 
Benefited Enterprise must exceed a certain percentage of the value of the company’s production assets before the expansion. 

The extent of the tax benefits available under the 2005 Amendment to qualifying income of a Benefited Enterprise are determined, among other things, 

by the geographic location of the Benefited Enterprise. Such tax benefits include an exemption from corporate tax on undistributed income for a period of 
between two to ten years, depending on the geographic location of the Benefited Enterprise within Israel, and a reduced corporate tax rate of between 10% to 25% 
for the remainder of the benefit period, depending on the level of foreign investment in the company in each year, as explained above. 

Dividends paid out of income derived by a Benefited Enterprise (or out of dividends received from a company whose income is derived from a Benefited 

Enterprise) are generally subject to withholding tax at the rate of 15% or such lower rate as may be provided in an applicable tax treaty. The reduced rate of 15% 
is limited to dividends and distributions out of income derived from a Benefited Enterprise during the benefits period and actually paid at any time up to 12 years 
thereafter, except with respect to a qualified FIC, in which case the 12-year limit does not apply. A company qualifying for tax benefits under the 2005 
Amendment which pays a dividend out of income derived by its Benefited Enterprise during the tax exemption period will be subject to corporate tax at a rate 
otherwise applicable to the company in the year the income was earned (i.e. 25%, or lower in the case of a FIC which is at least 49% owned by non-Israeli 
residents) on an amount consisting of such divided amount, grossed up by the otherwise applicable corporate tax rate. Such company may also be required to 
record a deferred tax liability with respect to such tax-exempt income prior to its distribution. 

The benefits available to a Benefited Enterprise are subject to the fulfillment of conditions stipulated in the Investment Law and its regulations. If a 
company does not meet these conditions, it may be required to refund the amount of tax benefits, together with consumer price index linkage adjustment and 
interest, or other monetary penalty. 

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Tax benefits under the 2011 Amendment that became effective on January 1, 2011. 

The 2011 Amendment canceled the availability of the benefits granted in accordance with the provisions of the Investment Law prior to 2011 and, 
instead, introduced new benefits for income generated by a “Preferred Company” through its Preferred Enterprise (as such term is defined in the Investment Law) 
effective as of January 1, 2011 and onward. A Preferred Company is defined as either (i) a company incorporated in Israel and not fully owned by a governmental 
entity or (ii) a limited partnership (a) that was registered under the Israeli Partnerships Ordinance and (b) all limited partners of which are companies incorporated 
in Israel, but not all of them are governmental entities, which, in the case of the company and companies referenced in clauses (i) and (ii)(b), have, among other 
things, Preferred Enterprise status and are controlled and managed from Israel. Pursuant to the 2011 Amendment, a Preferred Company is entitled to a reduced 
corporate tax rate of 15% with respect to its preferred income derived by its Preferred Enterprise in 2011-2012, unless the Preferred Enterprise is located in a 
certain development zone, in which case the rate will be 10%. Such corporate tax rate will be reduced to 12.5% and 7%, respectively, in 2013-2014 and to 12% 
and 6% in 2015 and thereafter, respectively. Income derived by a Preferred Company from a ‘Special Preferred Enterprise’ (as such term is defined in the 
Investment Law) would be entitled, during a benefits period of 10 years, to further reduced tax rates of 8%, or to 5% if the Special Preferred Enterprise is located 
in a certain development zone. 

Dividends paid out of income attributed to a Preferred Enterprise are generally subject to withholding tax at source at the rate of 15% or such lower rate 

as may be provided in an applicable tax treaty. However, if such dividends are paid to an Israeli company, no tax will be withheld. 

The 2011 Amendment also provided transitional provisions to address companies already enjoying current benefits. These transitional provisions 
provide, among other things, that: (i) terms and benefits included in any certificate of approval that was granted to an Approved Enterprise, which chose to 
receive grants, before the 2011 Amendment came into effect, will remain subject to the provisions of the Investment Law as in effect on the date of such 
approval, while the 25% tax rate applied to income derived by an Approved Enterprise during the benefit period will be replaced with the regular corporate 
income tax rate (24% in 2011), unless a request is made to apply the provisions of the Investment Law as amended in 2011 with respect to income to be derived 
as of January 1, 2011 (such request should be made by way of an application to the Israeli Tax Authority by June 30, 2011 and may not be withdrawn); and (ii) 
terms and benefits included in any certificate of approval that was granted to an Approved Enterprise, which had participated in an alternative benefits program, 
before the 2011 Amendment came into effect will remain subject to the provisions of the Investment Law as in effect on the date of such approval, provided that 
certain conditions are met. However, a company that has such an Approved Enterprise can file a request with the Israeli Tax Authority, according to which its 
income derived as of January 1, 2011 will be subject to the provisions of the Investment Law, as amended in 2011; and (iii) a Benefited Enterprise can elect to 
continue to benefit from the benefits provided to it before the 2011 Amendment came into effect, provided that certain conditions are met, or file a request with 
the Israeli Tax Authority according to which its income derived as of January 1, 2011 will be subject to the provisions of the Investment Law as amended in 2011. 
Our subsidiaries have not yet completed their evaluation of the likely effect of these provisions of the 2011 Amendment and, at this time, have not yet decided 
whether to file a request to apply the new benefits under the 2011 Amendment. 

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C.  

Research and Development, Patents and Licenses, etc.

The net amounts that we spent on research and development activities in 2010, 2009 and 2008 totaled $5.5 million, $4.4 million and $6.6 million, 

respectively. For more information about our research and development activities, see “Item 4. Information on the Company—Business Overview— Software 
Development.” 

For information concerning our intellectual property rights, see “Item 4. Information on the Company— Business Overview— Intellectual Property 

Rights.” 

D.  

Trend Information 

Demand for our software consulting services, proprietary software products and computer-based business solutions depends in large part upon the level 
of IT capital spending and investment in IT projects by our customers. We experienced a recovery in the markets for our products and services in 2010, reflected 
in improved levels of revenues and profitability –realized by each of our three significant subsidiaries. 

Some uncertainty remains, however, as to whether the current improvements can be sustained. We are concerned that global economic and financial 
uncertainty, which has caused, among other things, relatively tight credit markets, lower levels of liquidity and reduced corporate profits and capital spending, 
may have a negative effect on our results of operations prospectively. While the improvement in the global economy has lessened the impact of the global 
recession of late 2008 and 2009, continued uncertainty as to the strength of the world economic recovery continues to assert negative pressures that may 
prospectively adversely impact spending by our customers on our proprietary software products and IT services. 

The economic conditions in preceding years had reduced the willingness or ability of our customers and prospective customers to commit funds to IT 
projects, and may reduce their ability to pay for our products and services after purchase. That trend resulted in a longer sales cycles and increased pressure on 
pricing. If such a trend returns, it would adversely affect our results of operations. See “Item 3. Risk Factors—Risks Relating to Our Business—Unfavorable 
national and global economic conditions could have a material adverse effect on our business, operating results and financial condition.” 

As we continue to market new products and penetrate international markets, we expect that our selling, general and administrative expenses will 

continue to be relatively high. 

E.  

Off-Balance Sheet Arrangements 

We do not have any off-balance sheet arrangements. 

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—

—

—

F. 

Tabular Disclosure of Contractual Obligations 

The following table summarizes our contractual obligations and commitments as of December 31, 2010. 

Total 

Less than 
1 year

1-3  
years

3-5  
Years 

More 
than  
5 years

Other (1)

Payments due by period 

Long-term debt obligations (2) 

Lease obligations 

57,092 

69,956 

22,084

26,120

$, in thousands
35,008

—     

31,252

9,644     

—

2,940

Liability in respect of the acquisition of 
activities 

Other long-term liabilities reflected on our 
balance sheet under U.S. GAAP 

8,721 

3,963

4,166

—     

592

10,165   

—   

—   

—     

—   

10,165 

Total 

  $

145,934 

$

52,167

$

70,426

$

9,644    $

3,532

$

10,165

(1)   Other obligations include severance pay which was not funded by us, the due date of which is unknown.
(2)   Does not include interest. 

ITEM 6. DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES 

A. 

Directors and Senior Management 

The following table sets forth information about our directors and senior management as of March 1, 2011. 

Name 
Guy Bernstein 

Nir Feller 
Marcin Rulnicki 
Marek Panek 
Dafna Cohen (1) 
Dr. Ronnie Vinkler (1)(2) 
Ofer Lavie (1) (2) 

Position

   Expiration of Current Term of 

Directorship/Office 

   Chief Executive Officer 

   March 2016 or upon 180 days advanced written notice of either 

party

   Chief Financial Officer
   Chairman of the Board of Directors
   Director
   Director
   Director
  Director

  No formal arrangement regarding expiration of term of office
  2011 annual shareholders meeting 
  2011 annual shareholders meeting 
  2011 annual shareholders meeting 
  March 2013
 March 2013

Age 
43 

38 
35 
41 
41 
65 
66 

(1)           Serves on the audit committee of our board of directors. 

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(2)           Serves as an external director under the Companies Law. See “Item 6. Directors, Senior Management and Employees—Board Practices—External 
directors; Audit Committee; Internal Auditor; Approval of Certain Transactions Under the Companies Law,” below. 

Guy Bernstein was appointed our Chief Executive Officer in January 2008. Mr. Bernstein served as a member of our board of directors from November 
2006 to December 2008. Mr. Bernstein served as a director of Emblaze Ltd., or Emblaze, our former controlling shareholder and a publicly-traded company listed 
on the London Stock Exchange, from April 2004 until February 2011. From December 2006 to November 2010, Mr. Bernstein also served as chief executive 
officer of Emblaze, and, prior thereto, from April 2004 to December 2006, as the chief financial officer of Emblaze. Mr. Bernstein serves as the chairman of the 
board of directors of each of Matrix and Sapiens and as an acting chief executive officer and director of Magic Software, where he served as the chief financial 
and operations officer from 1999 until 2004, when he joined Emblaze. He joined Magic Software from Kost Forer Gabbay & Kasierer, a member of Ernst & 
Young Global, where he served as senior manager from 1994 to 1997. Mr. Bernstein holds a B.A. degree in accounting and economics from Tel Aviv University 
and is a certified public accountant in Israel. 

Nir Feller has served as our Chief Financial Officer since September 2009. Mr. Feller has served as the vice president of finance of Emblaze from 

January 2009 until the current time and has served as a director of Matrix since August 2009. From 2006 to 2008, Mr. Feller served as the director of finance of 
Emblaze. Prior to that, from 2004 to 2006, Mr. Feller served as the controller of the Emblaze group of companies. Mr. Feller holds an M.B.A. from the Tel-Aviv 
University and a B.A. in economics and accounting and is a certified public accountant in Israel. 

Marcin Rulnicki has served as one of our directors since November 2010, as a representative of Asseco (our controlling shareholder) on the 

board.  Since September 2009, Mr. Rulnicki has been employed at Asseco as Corporate Finance Manager, and is responsible for the financial aspects of 
international acquisitions and supervises companies operating under Asseco South Western Europe.  Mr. Rulnicki is a member of the Management Board of 
Asseco South Western Europe S.A. and a member of the supervisory board of Time Solutions Sp. z o.o.  Since July 2008, he has also run an independent 
consulting business, which has participated in investment and restructuring projects. .  From August 2006 to July 2008, Mr. Rulnicki served as Executive Officer 
of Zachodni Fundusz Inwestycyjny NFI S.A., an investment fund listed on the Warsaw Stock Exchange, where he was responsible for strategic and operational 
management of the fund (including its restructuring group) and for communications with the capital markets.  In such role, he also managed the fund’s investment 
projects.  Prior to such time, from 2002 to 2006, Mr. Rulnicki worked at Heitman Financial, a company specializing in the management of investment funds for 
real estate, where he led the team responsible for financial SPVs investing in real estate in Central and Eastern Europe.  From 2000 to 2002, Mr. Rulnicki worked 
as an auditor in Arthur Andersen and then in Ernst & Young.  Mr. Rulnicki is a graduate of Poznan University of Economics (the faculty of Management), where 
he earned a Master of Economics, with a specialization in Capital Investment and Financial Strategies.  He is also a statutory auditor.  

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Marek Panek has served as one of our directors since November 2010, as a representative of Asseco.  Since January 2007, Mr. Panek has served as 

Vice President of the Management Board and Director of the Sales Coordination and Partners Co-operation Department of Asseco, where he supervises the 
Marketing Department, PR & IR  Department and the Office of EU projects.  Mr. Panek also holds several other positions at Asseco and its affiliates, including 
Chairman of the Board of Asseco DACH (since August 2008), director of Sintagma UAB (since July 2008), Chairman of the Board of Asseco Resovia 
S.A. (since August 2010) and member of the Supervisory Board of Asseco Central Europe, a.s .(since November 2009).  During 2007-2008, Mr. Panek served as 
the Chairman of the Management Board of Asseco SEE and President of the Board of Asseco Romania.  Mr. Panek first joined Asseco in 1995, having served in 
the following positions for the following periods of time: Marketing Specialist (from September 1995 to September 1996); Marketing Director (from October 
1996 to March 2003); Sales and Marketing Director (from April 2003 to March 2004); and Member of the Board, Sales and Marketing Director (from March 
2004 to January 2007).  Prior to joining Asseco, Mr. Panek was employed at the Department of Electronics in Gantel Sp. z o.o. from 1993 to 1995.  Mr. Panek 
graduated from the Faculty of Mechanical Engineering and Aeronautics of the Rzeszów University of Technology in 1994, having been awarded a master’s 
degree in engineering. 

Dafna Cohen has served as one of our directors since October 2009. Ms.Cohen also serves as director of XTL Biopharmaceuticals Ltd and Inventech 

Central Ltd. Ms Cohen serves from 2010 as Director of Treasury of MediaMind Technologies. Prior to that Ms.Cohen served as director of investments and 
treasurer of Emblaze from 2005 to 2009. Prior to that, Ms. Cohen served as an investment manager for Leumi Partners and as a department manager at the 
derivatives sector and a foreign securities dealer of Bank Leumi. Ms. Cohen holds an M.B.A.in finance and a B.A. degree in economics and political science, both 
from The Hebrew University of Jerusalem. 

Dr. Ronnie Vinkler has served as one of our external directors and as a member of our audit committee since March 2007. Dr. Vinkler is an 
independent business development and management analysis consultant. From 2003 until 2009, Dr. Vinkler also served as a director of Kaman Capital Ltd. In 
2002 and 2003, Dr. Vinkler served as general manager of Icom Mobile (Israel). From 2000 to 2002, he served as general manager of B.I.S. Advanced Software 
Solutions Ltd. Since 2003, Dr. Vinkler has overseen business development for several companies including Tesnet and Aman Computers. Dr. Vinkler holds a 
B.Sc. degree in aeronautical engineering and industrial engineering and management from the Technion, Israel Institute of Technology, and an M.Sc. and Ph.D in 
aeronautical engineering from Caltech, California Institute of Technology. 

Ofer Lavie has served as one of our external directors and as a member of our audit committee since March 2007. Mr. Lavie is an independent financial 
business development consultant.  From 1999 to 2005, Mr. Lavie served as the chief financial officer of Metalink Ltd., a public company listed on the NASDAQ 
Global Market and the TASE. Mr. Lavie also currently serves as a director of Yozma Pension Fund for Self Employed Ltd. a member of the Migdal Group 
companies. Mr. Lavie also serves as a director of Alpa Cosmetics Ltd. and as an external director of each of Procognia (Israel) Ltd. and Shaniv Paper Industries 
Ltd., public companies listed on the TASE. In addition, Mr. Lavie serves as the chief executive officer of the CFO Forum Education Center in Israel. Mr. Lavie 
holds a B.Sc. degree in economics from Tel Aviv University. 

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Arrangements for the Election of Directors 

Asseco, our largest shareholder (holding approximately 50.2% of our outstanding share capital), has the ability to control the election of all members of 

our board of directors (other than our external directors). Other than as described immediately above, there are no arrangements or understandings with major 
shareholders, customers, suppliers or others pursuant to which any of our directors or members of senior management were selected as such. In addition, there are 
no family relationships among our executive officers and directors. 

B.  

Compensation 

In 2010, Formula paid to its directors and executive officers (which, through November 25, 2011— the date of Asseco’s acquisition of 50.2% of 

Formula’s outstanding shares from Emblaze— consisted of nine persons, and for the rest of 2010, consisted of the current seven individuals listed above in the 
table under “—Directors and Senior Management”) direct remuneration and provided related benefits of approximately $1.8 million, in the aggregate. This 
aggregate compensation amount includes amounts set aside or accrued to provide pension, retirement or similar post-employment benefits, which themselves 
totaled less than $5,000 in 2010. 

The above aggregate compensation amount does not include the following: 

·   amounts expended by us for automobiles made available to Formula’s officers; 

·   expenses, including business travel, professional and business association dues and expenses, for which Formula reimburses its 

officers; and 

·   other fringe benefits that companies in Israel commonly reimburse or pay to their officers. 

The above aggregate compensation amount includes payment of director’s fees. Formula compensates its external directors and other directors in 

accordance with the regulations promulgated under the Companies Law. 

Under Israeli law, Formula is not required to disclose, and has not otherwise disclosed, the compensation of its senior management and directors on an 

individual basis. 

Under his service agreement with us, our Chief Executive Officer, Mr. Guy Bernstein, is entitled to a monthly salary, as well as an annual bonus in an 
amount equal to 3.3% of our net profit (including capital gains) after tax. An advance of 70% of the estimated bonus with respect to each year is paid over the 
course of the year, divided into quarterly installments, which is estimated based on our quarterly financial statements and is subject to final adjustment at the end 
of the year. 

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For information regarding options to purchase ordinary shares granted to Mr. Bernstein, see “Item 6.E. Share Ownership” below. For a description of our 

2008 Share Option Plan pursuant to which such options were granted and other options or share awards that may be granted from time to time to our directors, 
executive officers, employees and consultants, see “Item 6.E. Share Ownership— Arrangements Involving the Issue or Grant of Options to Purchase Shares— 
Formula’s 2008 Share Option Plan” below. 

C.  

Board Practices 

Pursuant to our articles of association, directors are generally elected at the annual general meeting of shareholders by a vote of the holders of a majority 

of the voting power represented at the meeting. Our existing board of directors may also appoint a new director to the board, in which case the newly appointed 
director holds office until the next annual general meeting of shareholders immediately following such appointment. Our board is currently comprised of 5 
persons, of which each of Dr. Ronnie Vinkler and Ofer Lavie has been determined by the board to be independent within the meaning of the Listing Rules of the 
NASDAQ Stock Market (or the NASDAQ listing rules), on which our ADSs are listed for trading. These same two directors serve as our external directors, as 
mandated under Israeli law, and are therefore subject to additional criteria to help ensure their independence. See “External Directors Under the Companies Law” 
below. In addition, as described below under “—Audit Committee”, while due to her past affiliation with our former controlling shareholder, Emblaze, she is not 
currently considered “independent” under the NASDAQ listing rules, Ms. Dafna Cohen has been determined by our board of directors to nevertheless be 
“independent” within the meaning of Rule 10A-3 under the Securities Exchange Act of 1934, as amended, or the Exchange Act, and therefore serves on the audit 
committee of our board of directors. Each of our directors, except for the external directors, holds office until the next annual general meeting of shareholders and 
may then be re-elected. Our officers are appointed by our board of directors. 

Under the Companies Law, a person who lacks the necessary qualifications and the ability to devote an appropriate amount of time to the performance of 

his or her duties as a director shall not be appointed director of a publicly traded company. While determining a person’s compliance with such provisions, the 
company’s special requirements and its scope of business shall be taken into consideration. Where the agenda of a shareholders meeting of a publicly traded 
company includes the appointment of directors, each director nominee should submit a declaration to the company confirming that he or she has the necessary 
qualifications and that he or she is able to devote an appropriate amount of time to performance of his or her duties as a director. In the declaration, the director 
nominee should specify his or her qualifications and confirm that the restrictions set out in the Companies Law do not apply. 

Under the Companies Law, if a director ceases to comply with any of the requirements provided in the Companies Law, such director must immediately 

notify the company, and his or her term of service shall terminate on the date of the notice. 

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External Directors Under the Companies Law 

Under the Companies Law, companies incorporated under the laws of Israel whose shares have been offered to the public in or outside of Israel, are 

required to appoint at least two external directors. This law provides that a person may not be appointed as an external director if the person is a relative of the 
controlling shareholder of the company or if that person or his or her relative, partner, employer, another person to whom he or she was directly or indirectly 
subject, or any entity under the person’s control, has, as of the date of the person’s appointment to serve as external director, or had, during the two years 
preceding that date, any affiliation or one of certain other prohibited relationships with the company or any person or entity controlling (or relative of such 
controlling person), controlled by or under common control with the company (or, in the case of a company with no controlling shareholder, any affiliation or one 
of certain other prohibited relationships with a person serving as chairman of the board, chief executive officer, a substantial shareholder or the most senior office 
holder in the company’s finance department). The term “affiliation” and the similar types of prohibited relationships include: 

·     an employment relationship; 

·     a business or professional relationship, even if not maintained on a regular basis (but excluding a de minimis level relationship); 

·     control; and 

·     service as an office holder (as defined in the Companies Law and described under “—Exculpation, Insurance and Indemnification of Directors and 

Officers” below). 

No person may serve as an external director if the person’s position or other business activities create, or may create, a conflict of interest with the 

person’s responsibilities as an external director or may otherwise interfere with the person’s ability to serve as an external director or if the person is an employee 
of the Israel Securities Authority or of an Israeli stock exchange. A person may furthermore not continue to serve as an external director if he or she accepts, 
during his or her tenure as an external director, direct or indirect compensation from the company for his or her role as a director, other than amounts prescribed 
under the Companies Law regulations (as described below) or indemnification, the company's undertaking to indemnify such person, exemption and insurance 
coverage. If, at the time of election of an external director, all other directors who are not the company's controlling persons or their relatives are of the same 
gender, the external director to be elected must be of the other gender. External directors are elected by a majority vote at a shareholders’ meeting, provided that 
either: 

• 

• 

the majority voted in favor of election includes a majority of the shares held by non-controlling shareholders who do not have a personal interest in the 
election  of  the  external  director  (other  than  a  personal  interest  not  deriving  from  a  relationship  with  a  controlling  shareholder)  that  are  voted  at  the
meeting (abstentions are disregarded in this calculation), or

the total number of shares held by non-controlling, disinterested shareholders (as described in the previous bullet-point) voted against the election of the 
director does not exceed two percent (2%) of the aggregate voting rights in the company.

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Pursuant to the Companies Law, all external directors must have accounting and financial expertise or professional qualifications, and at least one 

external director must have accounting and financial expertise. A director with “accounting and financial expertise” is a director that due to his or her education, 
experience and skills has a high expertise and understanding in financial and accounting matters and financial statements, in such a manner which allows him to 
deeply understand the financial statements of the company and initiate a discussion about the presentation of financial data. A director is deemed to have 
“professional qualifications” if he or she either (i) has an academic degree in economics, business management, accounting, law or public service, (ii) has an 
academic or other degree or has completed other higher education, all in the field of business of the company or relevant for his/her position, or (iii) has at least 
five years experience as either a senior managing officer in the company’s line of business with a significant volume of business, a public office, or a senior 
position in the company’s main line of business. Our board of directors has determined that Mr. Ofer Lavie has the requisite accounting and financial expertise 
while Dr. Ronnie Vinkler has professional expertise as required of our external directors under the Companies Law. 

An external director may be removed from office only: (i) by a court, upon determination that the external director to be so removed ceased to meet the 
statutory qualifications for his or her appointment or if he or she violated his or her duty of loyalty to the company; (ii) by the same percentage of shareholders, 
acting through a shareholders meeting, as is required for his or her election, if the board of directors has determined that the external director to be so removed has 
ceased to meet the statutory qualifications for his or her appointment or violated his or her duty of loyalty to the company and has proposed the removal to the 
shareholders. Such determination by the board of directors is to be made in the first meeting of the board of directors to be convened following learning of the 
said cessation or violation. An external director who ceases to meet the conditions for his or her service as such must notify the company immediately and such 
service shall cease immediately upon such notification. 

The initial term of an external director is three years and may be extended by the general meeting of shareholders, for up to two additional three year 

terms, provided that his or her service for each such additional term is recommended by one or more shareholders holding at least one percent (1%) of the 
company’s voting rights and is approved by a majority at a shareholders meeting, which majority must include both criteria described above with respect to his or 
her initial election. In October 2009, Dr. Vinkler and Mr. Lavie were reappointed as our external directors, each to hold office until March 2013. In accordance 
with the regulations under the Companies Law (Relieves for Public Companies Whose Shares are Listed on a Stock Exchange Outside of Israel, 2000), dual listed 
companies, like us, may re-appoint an external director for additional three-year terms, in excess of the nine years as described above, if the audit committee and 
the board of directors confirm that, due to the expertise and special contribution of the external director to the work of the board and its committees, his or her re-
appointment is in the best interests of the company. The same special majority is required for election of the external director for each additional three-year term. 

Each committee of a company’s board of directors is required to include at least one external director and the audit committee must include all of the 

external directors. 

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An external director is entitled to compensation as provided in regulations promulgated under the Companies Law and is otherwise prohibited from 

receiving any compensation, directly or indirectly, in connection with services provided as an external director or otherwise to the company. 

Following the termination of an external director’s service on a board of directors, such former external director and his or her spouse and children may 

not be provided a direct or indirect benefit by the company, its controlling shareholder or any entity under its controlling shareholder’s control, including 
engagement to serve as an executive officer or director of the company or a company controlled by its controlling shareholder or employment by, or providing 
services to, any such company for consideration, either directly or indirectly, including through a corporation controlled by the former external director, for a 
period of two years (which prohibition also applies to other relatives of the former external director for a period of one year). 

Qualifications of Directors Generally Under the Companies Law 

Under the Companies Law, the board of directors of a publicly traded company is required to make a determination as to the minimum number of 
directors (not merely external directors) who must have accounting and financial expertise (according to the same criteria described above with respect to external 
directors under “—External Directors Under the Companies Law”). In accordance with the Companies Law, the determination of the board should be based on, 
among other things, the type of the company, its size, the volume and complexity of its activities and the number of directors. Based on the foregoing 
considerations, our board determined that the number of directors with financial and accounting expertise in our company shall not be less than one. As described 
above under “—External Directors Under the Companies Law,” currently Mr. Ofer Lavie has been determined by the board to possess such accounting and 
financial expertise. 

Independent Directors Under the Companies Law 

Under a recent amendment to the Companies Law, the audit committee of a publicly traded company must consist of a majority of independent directors. 

An “independent director” is defined as an external director and as a director who meets the following criteria: 

• 

• 

he or she meets the qualifications for being appointed as an external director, except for (i) the requirement that the director be an Israeli 
resident (which does not apply to companies whose securities have been offered outside of Israel or are listed outside of Israel) and (ii) the 
requirement for accounting and financial expertise or professional qualifications; and
he or she has not served as a director of the company for a period exceeding nine consecutive years. For this purpose, a break of less than two 
years in the service shall not be deemed to interrupt the continuation of the service.

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The foregoing amendment to the Companies Law further provides that a company may also elect to impose, via the adoption of a propose set of 

corporate governance rules, certain independence requirements with respect to the composition of the board of directors as a whole. Those requirements, if 
undertaken by a company, mandate that (i) if the company has no controlling shareholder or no shareholder that holds at least 25% of the company’s voting 
rights, most of the members of the board must be independent directors, whereas (ii) if the company has a controlling shareholder or a shareholder that holds at 
least 25% of the voting rights, then at least one-third of the directors need to be independent directors. 

As of the date of this annual report, we have not elected to adopt these corporate governance rules. 

Audit Committee 

In addition to the foregoing requirement with respect to the majority of its members being independent directors, the Companies Law requires public 
companies such as ours to appoint an audit committee, comprised of at least three directors, including all of the external directors, one of whom must serve as 
chairman of the committee. The chairman of the board of directors, or any director employed by or otherwise providing services to the company or to a 
controlling shareholder or any entity controlled by a controlling shareholder, may not be a member of the audit committee. Under the Companies Law (under an 
amendment adopted in 2011 that has not yet gone effective), our audit committee is responsible for (i) determining whether there are delinquencies in the business 
management practices of the company, including in consultation with the company’s internal auditor or the independent auditor, and making recommendations to 
the board to improve such practices, (ii) determining whether to approve certain related party transactions (including compensation of office holders (as defined 
under “—Exculpation, Insurance and Indemnification of Directors and Officers” below)) or transactions in which an office holder has a personal interest and 
whether such transaction is material, (iii) where the board of directors approves the working plan of the internal auditor, to examine such working plan before its 
submission to the board and propose amendments thereto, (iv) examine the company's internal controls and internal auditor's performance, including whether the 
internal auditor has sufficient resources and tools to dispose of his responsibilities (taking into consideration the company's special needs and size), (v) examine 
the scope of the company's auditor's work and compensation and submit its recommendation with respect thereto to the corporate organ considering the 
appointment thereof (either the board or the general meeting of shareholders) and (vi) determine procedures with respect to the treatment of company employees' 
complaints as to the management of the company's business and the protection to be provided to such employees. In compliance with new regulations under the 
Companies Law, our audit committee also approves our financial statements, thereby fulfilling the requirement that a board committee provide such approval. An 
audit committee may not approve an action or a transaction with a controlling shareholder, or with an office holder, or take any other action required under the 
Companies Law, unless at the time of approval a majority of the committee’s members are present, of whom a majority consist of independent directors and at 
least one of them is an external director. 

The NASDAQ listing rules and U.S. securities laws likewise require that we maintain an audit committee, all of whose members are independent of 

management. In accordance with the Sarbanes-Oxley Act of 2002 and the NASDAQ requirements, our audit committee’s direct responsibilities include the 
appointment, compensation, retention and oversight of our independent auditors (which itself also requires shareholder ratification under Israeli law). The 
committee’s U.S. and NASDAQ mandated responsibilities also include assisting the board in monitoring our financial statements and the effectiveness of our 
internal controls. We have adopted a formal audit committee charter that we have implemented, embodying these responsibilities. 

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Our audit committee consists of our two external directors, Dr. Ronnie Vinkler and Mr. Ofer Lavie, as well as Ms. Dafna Cohen. Each of Dr. Vinkler 

and Mr. Lavie qualifies as an independent director under both the NASDAQ listing rules and Rule 10A-3 of the Exchange Act. Ms. Cohen, due to her past 
affiliation with our former controlling shareholder, Emblaze, is not currently independent under the NASDAQ listing rules but is nevertheless independent under 
Exchange Act Rule 10A-3. As described under “—NASDAQ Exemptions for a Foreign Private Issuer” below in this Item 6.C and in “Item 16G. Corporate 
Governance,” we have elected to follow home country practice in lieu of the NASDAQ listing requirement that all audit committee members meet the NASDAQ 
independence criteria. Therefore, in order for Ms. Cohen to serve on the audit committee, she need not be independent under the NASDAQ independence 
definition, provided that she at least meets the SEC’s Exchange Act independence definition (the board has determined that she does). The board has furthermore 
determined that Ms. Cohen is an “audit committee financial expert” as defined by applicable SEC regulations. See “Item 16A. Audit Committee Financial 
Expert.” 

Internal Auditor 

Under the Companies Law, the board of directors should appoint an internal auditor, nominated by the audit committee. The role of the internal auditor 
is to examine, among other matters, whether the company’s actions comply with the law and orderly business procedure. Under the Companies Law, the internal 
auditor may be an employee of the company but not an office holder, or an interested party (i.e., a holder of 5% or more of the voting rights in the company or of 
the issued share capital, the chief executive officer of the company or any of its directors, or a person who has the authority to appoint the company’s chief 
executive officer or any of its directors), or a relative of an office holder or of an interested party. In addition, the company’s independent auditor or its 
representative may not serve as the company’s internal auditor. 

NASDAQ Exemptions for a Controlled Company 

We  are  a  controlled  company  within  the  meaning  of  NASDAQ  listing  rule  5615(c)(1)  since  Asseco  holds  more  than  50%  of  our  voting  power.
Therefore, under NASDAQ listing rule 5615(c)(2), we are exempt from the following requirements of NASDAQ listing rules 5605(b), (d) and (e) (we rely upon
such exemption with respect to each of the requirements described below): 

•    The majority of the company’s board of directors must qualify as independent directors, as defined under NASDAQ listing rule 5605(a)(2). 
•    The compensation of the chief executive officer and all other executive officers must be determined, or recommended to the board of directors for 

determination, either by (i) a majority of the independent directors or (ii) a compensation committee comprised solely of independent directors (subject to limited 
exceptions). 

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•    Director nominees must either be selected or recommended for the board of directors’ selection, either by (a) a majority of independent directors or 

(b) a nominations committee comprised solely of independent directors (subject to limited exceptions). 

•    The company must certify that it has adopted a formal written charter or board resolution, as applicable, addressing the nominations process and such 

related matters as may be required under U.S. federal securities laws. 

NASDAQ Exemptions for a Foreign Private Issuer 

We are also a foreign private issuer within the meaning of NASDAQ listing rule 5005(a)(18), since we are incorporated in Israel and we meet the other 

criteria set forth for a “foreign private issuer” under Rule 3b-4(c) under the Exchange Act. Therefore, pursuant to NASDAQ listing rule 5615(a)(3), we may 
follow home country practice in lieu of certain provisions of the NASDAQ listing rule 5600 series and certain other NASDAQ listing rules. Pursuant to this 
allowance, we have opted out from complying with the majority independence requirement for our board of directors as a whole under NASDAQ listing rule 
5605(b), given the fact that Israeli law (i.e., the Companies Law) does not impose such a requirement, and we have furthermore opted out from compliance with 
several other NASDAQ listing rules. Please see “Item 16G. Corporate Governance” below for a description of the manner in which we rely upon home country 
practice in lieu of complying with certain NASDAQ listing rules. 

Exculpation, Insurance and Indemnification of Directors and Officers 

The Companies Law codifies certain requirements and optional provisions that apply in our relationship with our “office holders.” An office holder is 

defined in the Companies Law as a (i) director, (ii) general manager, (iii) chief business manager, (iv) deputy general manager, (v) vice general manager, (vi) 
executive vice president, (vii) vice president, (viii) another manager directly subordinate to the managing director or (ix) any other person assuming the 
responsibilities of any of the forgoing positions without regard to such person’s title. Our office holders consist of the individuals listed in the table under 
“Directors and Senior Management,” which is displayed under “Item 6. Directors, Senior Management and Employees”. Under the Companies Law, an Israeli 
company may not exempt an office holder from liability with respect to a breach of his or her duty of loyalty, but may exempt in advance an office holder from 
his or her liability to the company, in whole or in part, with respect to a breach of his duty of care, provided, however, that such a breach is not related to a 
distribution of a dividend or any other distribution by the company. 

Office Holders’ Insurance. Our articles of association provide that, subject to the provisions of the Companies Law, we may enter into a contract for the 

insurance of the liability of any of our office holders imposed on the office holder in respect of an act performed in his or her capacity as an office holder, with 
respect to: 

•        a breach of his duty of care to us or to another person; 
•        a breach of his duty of loyalty to us, provided that the office holder acted in good faith and had reasonable cause to assume that his act would not 

prejudice our interests; or 

•        a financial liability imposed upon him in favor of another person. 

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We have obtained an insurance policy covering the Formula Group’s directors’ and officers’ liability. Our subsidiaries participate in the premium 

payments of the insurance, on a proportional basis. The total premium we paid during 2010 was approximately $150,000. 

Indemnification of Office Holders. Our articles of association provide that we may indemnify an office holder in respect of an obligation or expense 

imposed on or expended by an office holder in respect of an act performed in his capacity as an office holder as specified below: 

(i) 

(ii) 

a financial liability imposed on him in favor of another person by any judgment, including a settlement or an arbitrator’s award approved by a 
court; 

reasonable litigation expenses, including attorney’s fees, expended by the office holder as a result of an investigation or proceeding instituted 
against him by a competent authority, provided that such investigation or proceeding concluded without the filing of an indictment against him, 
and either (i) concluded without the imposition of any financial liability in lieu of criminal proceedings; or (ii) concluded with the imposition of a 
financial liability in lieu of criminal proceedings but relates to a criminal offense that does not require proof of criminal intent; and

(iii) 

reasonable litigation expenses, including attorneys’ fees, expended by the office holder or charged to him by a court, in proceedings instituted 
against him by another person, or in a criminal charge from which he was acquitted or in any criminal proceedings of a crime which does not 
require proof of criminal intent in which he was convicted.

We may undertake to indemnify an office holder as aforesaid, (a) prospectively, provided that in respect of (i) above, the undertaking is limited to 

categories of events that in the opinion of our board of directors are foreseeable in light of our operations at the time that the undertaking to indemnify is given, 
and for an amount or criteria that our board has determined as reasonable under the circumstances, and further provided that such events and amount or criteria 
are indicated in the indemnification undertaking, but in any event no more than 25% of Formula’s shareholders equity according to its most recent financial 
statements as of the date of the actual payment of indemnification; and (b) retroactively. 

Limitations on Exemption, Insurance and Indemnification. The Companies Law provides that a company may not indemnify an office holder, enter into 

an insurance contract which would provide coverage for any monetary liability, or exempt an office holder from liability, with respect to any of the following: 

• 

• 

a breach by the office holder of his duty of loyalty unless the office holder acted in good faith and had a reasonable basis to believe that the act 
would not prejudice the company; 
a breach by the office holder of his duty of care if the breach was done intentionally or recklessly, except for a breach that was made in 
negligence; 

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•  
•  
• 

any act or omission done with the intent to derive an illegal personal benefit;
any fine levied against the office holder; or 
a counterclaim made by the company or in its name in connection with a claim against the company filed by the office holder.

In addition, under the Companies Law, indemnification of, and procurement of insurance coverage for, our office holders must be approved by our audit 

committee and our board of directors and, in specified circumstances, by our shareholders. 

We have entered into an undertaking to indemnify our office holders in specified limited categories of events and in specified amounts, subject to the 

limitations set by the Companies Law and our articles of association, as described above. For more information, see “Item 7.B. Related Party Transactions – 
Indemnification of Office Holders.” 

Directors’ Severance Benefits Upon Termination of Employment 

We have not entered into any service contracts with any members of our board of directors that provide for specific benefits upon termination of 
employment, as none of our directors is employed by us or otherwise subject to a consulting or similar contract with us that provides benefits upon termination of 
employment or service. The only severance pay benefits that we provide are provided to employees as required under Israeli law and are described below in the 
section titled “Employees”. 

D.  

Employees 

The table below sets forth the average number of employees employed by us, as allocated (i) among our three significant subsidiaries and (ii) by 

geographical area of employment, during each of the last three fiscal years: 

Matrix 
Magic Software 
Sapiens 
Total 

In Israel 
In Europe 
In the United States and Canada 
In Asia 
Total 

2010

2009

2008

4,300
678
361   

5,339

4,200
397
295   

4,892

4,200
422
283 
4,905

2010

2009

2008

4,421
228
569
121  

4,892

4,504
117
149
135 
4,905

4,525
114
118
135  

4,892

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With respect to our employees in Israel, we are subject to various Israeli labor laws and labor practices, and to administrative orders extending certain 

provisions of collective bargaining agreements between the Histadrut (Israel’s General Federation of Labor) and the Coordinating Bureau of Economic 
Organizations (the Israeli federation of employers’ organizations) to all private sector employees. For example, mandatory cost of living adjustments, which 
compensate Israeli employees for a portion of the increase in the Israeli consumer price index, are determined, from time to time, on a nationwide basis. Israeli 
law also requires the payment of severance benefits upon the termination, retirement (in some instances) or death of an employee. We meet this requirement by (i) 
contributing on an ongoing basis towards “managers’ insurance” funds that combine pension, insurance and, if applicable, severance pay benefits and (ii) 
payment of differences, if applicable. In addition, Israeli employers and employees are required to pay specified percentages of wages to the National Insurance 
Institute. Other provisions of Israeli law or regulation govern matters such as the length of the workday, minimum wages, other terms of employment and 
restrictions on discrimination. 

We are also subject to the labor laws and regulations of other jurisdictions in the world where we have employees. 

E.  

Share Ownership 

As of March 1, 2011, none of our directors or officers owned any shares of our company (whether actual ordinary shares or shares issuable upon exercise 

of options), except for Mr. Guy Bernstein, our Chief Executive Officer, as described below. 

In January 2009, we granted to Mr. Bernstein, in connection with his service agreement with us, options to purchase 396,000 ordinary shares, exercisable 

at an exercise price of NIS 0.01 per share. These options were to vest over a three-year period, commencing on December 17, 2008, on a quarterly basis (except 
that they would accelerate immediately prior to the announcement of the Company's 2010 dividend). In accordance with the accelerated vesting provisions of the 
grant, Mr. Bernstein exercised all of the options in April 2010, prior to the distribution by Formula of its 2010 dividend. In accordance with the terms of the 
option grant, the shares issued upon exercise of the option were deposited with a trustee and Mr. Bernstein was not permitted to vote or dispose of them until the 
shares are released from the trust, as described in the grant letter. In January 2011, in contemplation of our amendment and extension of Mr. Bernstein’s service 
agreement with us, our board of directors determined that it was consistent with the intent of the original grant to immediately release from the trust 135,960 
shares that had been issued upon exercise, after the lapse of two years since the option grant date. The remaining 260,040 shares remain in the trust. 

In March 2011, concurrently with our amendment and extension of Mr. Bernstein’s service agreement, we approved the grant to Mr. Bernstein of an 

option exercisable for an additional 543,840 shares for no consideration, The option will be granted following submission of the 2011 Plan (as defined below) to 
the Israeli tax authorities and the expiration of the period required for such option to be approved for treatment under the capital gains route of Section 102 of the 
Ordinance. The option will vest in equal quarterly installments over a four year period that will commence in December 2011 and conclude in December 2015. 

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At the current time, to our best knowledge, Mr. Bernstein owns 396,000 of our ordinary shares, 260,040 of which remain deposited with the trustee and 

cannot be voted or disposed of by him, and furthermore will hold (subject to the Israeli tax related approval described above) the above-described option to 
purchase an additional 543,840 shares, which is not exercisable currently or within 60 days of the current time. 

Arrangements Involving the Issue or Grant of Options to Purchase Shares 

Formula’s 2008 Share Option Plan 

In March 2008, our shareholders approved the adoption of Formula’s 2008 Employee and Office Holders Share Option Plan, which we refer to as the 

2008 Plan. Pursuant to the 2008 Plan, we may grant from time to time to our and our subsidiaries’ employees and office holders (which are not Formula’s 
controlling shareholders) options to purchase up to 400,000 ordinary shares of Formula. The 2008 Plan is administered by our board of directors. The 2008 Plan 
provides that options may be granted, from time to time, to such grantees to be determined by our board of directors, at such exercise prices and under such terms 
as shall be determined by the board at its sole and absolute discretion. Options may be granted under the 2008 Plan through January 2018.  

Of the options available for grant under the 2008 Plan, we granted in January 2009, options to purchase 396,000 ordinary shares to our Chief Executive 

Officer, each exercisable at an exercise price of NIS 0.01. As of March 17, 2011, options to purchase 4,000 shares remain available for future grants under the 
2008 Plan. 

Formula’s 2011 Share Incentive Plan 

In March 2011, our board of directors adopted Formula’s 2011 Share Incentive Plan, which we refer to as the 2011 Plan. Pursuant to the 2011 Plan, we 
may grant from time to time to our and our subsidiaries’ employees, office holders (which are not Formula’s controlling shareholders) and consultants options to 
purchase, stock based awards or restricted shares with respect to, up to an aggregate of 545,000 ordinary shares of Formula. The 2011 Plan is administered by our 
board of directors. The 2011 Plan provides that options, restricted shares or other stock-based awards may be granted, from time to time, to such grantees to be 
determined by our board of directors, at such exercise prices and with such vesting or other terms as shall be determined by the board at its sole and absolute 
discretion. Options may be granted under the Plan through March 2021. 

Of the options available for grant under the plan, we approved the grant, in March 2011, of options to purchase 543,840 ordinary shares to our Chief 

Executive Officer, each to be exercisable for no consideration. Assuming that such grant receives approval for treatment under the capital gains route of Section 
102 of the Ordinance, options to purchase 1,160 shares will remain available for future grants under the 2011 Plan. 

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Option Plans of Our Subsidiaries 

Our subsidiaries generally have share option plans pursuant to which qualified directors, employees and consultants may be granted options for the 

purchase of securities in these subsidiaries. 

ITEM 7. MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONS 

A.  

Major Shareholders 

The following table presents information regarding the beneficial ownership (as defined in Form 20-F promulgated by the SEC) of Formula’s ordinary 

shares as of March 10, 2011 by each person known to us to be the beneficial owner of more than 5% of Formula’s ordinary shares based on information provided 
to us by our shareholders or disclosed in public filings with the SEC. Percentages expressed in the below table are based on 13,596,000 ordinary shares 
outstanding as of March 10, 2011, of which 13,335,960 ordinary shares are entitled to vote (the 260,040 shares that lack voting rights currently are being held in 
trust for our Chief Executive Officer, as described in “Item 6.E Share Ownership” above). Ordinary shares represented by ADSs are included both in the number 
of our outstanding ordinary shares and in determining the beneficial ownership of any particular shareholder or group of shareholders. None of the holders of the 
ordinary shares listed in the below table has voting rights different from other holders of Formula’s ordinary shares. Except where indicated otherwise, we 
believe, based on information furnished by these owners, that each of the beneficial owners of Formula’s shares listed below has sole investment and voting 
power with respect to such shares. 

Name and Address 

Asseco (2) 

Menora Mivtachim Holdings Ltd.(3) 

Clal Insurance Enterprises Holdings Ltd. (5) 

Harel Insurance Investments & Financial Services Ltd. (7) 

Shares 
Beneficially 
Owned 

Percent of 
Class (1)

Percent of 
Voting

6,823,602 

50.2%

51.2%

853,488(4)   

1,030,022(6)   

754,375(8)   

6.3%

7.6%

5.5%

6.4%

7.7%

5.7%

(1) 

(2) 

Ordinary shares deemed beneficially owned by virtue of the right of any person or group to acquire such ordinary shares within 60 days of March 10, 
2011, are treated as outstanding only for the purposes of determining the percent owned by such person or group. 
In November 2010, Asseco purchased from Emblaze all of its shareholdings in Formula, i.e. 6,697,642 ordinary shares and concurrently purchased from 
Mr. Guy Bernstein (pursuant to an option agreement) an additional 135,960 ordinary shares, which, in the aggregate, constitute 6,823,602 ordinary 
shares, representing approximately 50.2% of our outstanding share capital and 51.7% of our outstanding voting rights. Asseco is a Polish joint stock 
company whose shares are publicly traded on the Warsaw Stock Exchange. The address of Asseco is Olchowa 14, 35-322 Rzeszow, Poland. Based on 
the Schedule 13D filed by Asseco with the SEC on December 6, 2010, and due to the public ownership of its shares, Asseco is not controlled by any 
other corporation or any one individual or group of shareholders.

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(3) 

(4) 

(5) 

(6) 

(7) 

 (8) 

Menora Mivtachim Holdings Ltd., or Menora Holdings, is a holding company publicly-traded on the TASE. 61.9% of Menora Holdings’ outstanding 
shares are held, directly and indirectly, by Menachem Gurevitch, and 38.1% are publicly held. The address of Menora Holdings’ principal office is 
Menora House, 115 Allenby Street, Tel Aviv 61008, Israel.
Pursuant to Amendment No. 4 to Schedule 13D filed with the SEC on September 16, 2010, the shares reported as beneficially owned by Menora 
Holdings are held for members of the public through, among others, provident funds, mutual funds, pension funds and insurance policies, which are 
managed by wholly-owned subsidiaries of Menora Holdings, each of which operates under independent management and makes independent voting and 
investment decisions. . 
Clal Insurance Enterprises Holdings Ltd., referred to as Clal Insurance, is publicly traded on the TASE. Based on publicly available information, the 
controlling shareholder of Clal Insurance is IDB Development Corporation Ltd. (which owns 56% of Clal Insurance), while Bank Hapoalim Ltd. holds a 
10% interest in Clal Insurance. Clal Insurance’s principal business address is 48 Menachem Begin Street, Tel-Aviv 66180, Israel.
Pursuant to Amendment No. 5 to Schedule 13G filed on February 14, 2011, of the 1,030,022 ordinary shares reported as beneficially owned by Clal 
Insurance (i) 1,029,972 shares are held for members of the public through, among others, provident funds, mutual funds, pension funds, index-linked 
securities and insurance policies, which are managed by subsidiaries of Clal Insurance, each of which subsidiaries operates under independent 
management and makes independent voting and investment decisions; and (ii) 50 shares are held by third-party client accounts managed by Clal Finance 
Batucha Investment Management Ltd., a wholly owned subsidiary of Clal Finance Ltd., as portfolio managers, which operates under independent 
management and makes investment decisions independent of Clal Insurance and Clal Finance Ltd. and has no voting power in the securities held by such 
client accounts. 
Harel Insurance Investments & Financial Services Ltd., or Harel, is an Israeli public company whose shares are traded on the TASE, with principal 
business address at Harel House; 3 Abba Hillel Street; Ramat Gan 52118, Israel. Based on publicly available information, its principal shareholders are 
members of the Hamburger family (who own, collectively, approximately 49.62% of its outstanding shares). 
Pursuant to the Schedule 13G that Harel filed with the SEC on February 14, 2011, of the 754,375 ordinary shares reported as beneficially owned by 
Harel (i) 633,196 ordinary shares are held for members of the public through, among others, provident funds and/or mutual funds and/or pension funds 
and/or insurance policies, which are managed by subsidiaries of Harel, each of which subsidiaries operates under independent management and makes 
independent voting and investment decisions, and (ii) 121,179 ordinary shares are beneficially held for its own account. 

As of March 10, 2011, 13,596,000 ordinary shares were issued and outstanding, which excludes 24,780 ordinary shares that we purchased during 2002. 

On March 10, 2011, we had one shareholder of record, which was not a United States record holder. The number of record holders is not representative of the 
number of beneficial holders of our ordinary shares, as the shares of all shareholders (including shares represented by ADSs) are recorded in the name of our 
Israeli share registrar, Israel Discount Bank Limited’s registrar company. All of our ordinary shares (including shares represented by ADSs) have equal voting 
rights. However, under applicable Israeli law, the shares that we have repurchased and currently hold have no voting rights and, therefore, are excluded from the 
number of our outstanding shares. 

As of March 10, 2011, 946,454 ADSs were issued and outstanding pursuant to a depositary agreement with The Bank of New York Mellon, representing 
approximately 7.0% of our ordinary shares. As of that date, there were approximately 24 registered holders of our ADSs, of whom 21 record holders were United 
States residents. Such number of record holders is not representative of the actual number of beneficial holders of our ADSs in the United States. 

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We are unaware of any arrangements which may at a subsequent date result in a change in control of Formula. 

B.  

Related Party Transactions 

Indemnification of Office Holders 

We have undertaken to indemnify each of our office holders. Our office holders’ indemnification letters provide, among other things, that we will 
indemnify each of our office holders to the maximum extent permitted by our articles of association. Advance payments for coverage of legal expenses in 
criminal proceedings will be required to be repaid by an office holder to the company if such office holder is found guilty of a crime which requires proof of 
criminal intent, or if it is determined that the office holder is not lawfully entitled to such indemnification. 

All of the indemnification letters granted to our office holders are identical, including indemnification letters granted to office holders who are or may be 

considered “controlling persons” under the Companies Law. 

The indemnification is limited to the expenses and matters detailed in the indemnification letters insofar as they result from an office holder’s actions 

which includes, among other things, the following matters: the offering of securities by us to the public or to private investors; the offer by us to purchase 
securities from the public, private investors or other holders, whether pursuant to a prospectus, agreement, tender or any other proceeding; occurrences resulting 
from being a public company, or from the fact that our securities were offered to the public and traded on the NASDAQ and on the TASE; and occurrences in 
connection with investments. 

Our undertaking for indemnification is limited to up to 25% of our shareholders’ equity as it appears in our latest financial statements known at the date 

of indemnification. 

Our undertaking for indemnification shall not apply to a liability incurred as a result of any of the following: 

(i) 

(ii) 

(iii)  

(iv)  

a breach by an office holder of his or her duty of loyalty, unless the office holder acted in good faith and had a reasonable basis to believe that 
the act would not prejudice the company; 

a breach by the office holder of his or her duty of care if the breach was done intentionally or recklessly; 

any act or omission done with the intent to derive an illegal personal benefit; or

any fine levied against the office holder. 

We shall not be required to indemnify an office holder, if the office holder, or anyone on his or her behalf, already received payment in respect of a 

liability subject to indemnification, under an effective insurance coverage or an effective indemnification arrangement with a third party, provided, however, that 
if such payment made to the office holder does not cover the entire liability subject to the indemnification, we shall indemnify the office holder in respect of the 
difference between the amount paid to the office holder and the liability subject to the indemnification. 

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Office Holders’ Insurance 

We have obtained an insurance policy covering the Formula Group’s directors’ and officers’ liability. Our subsidiaries participate in the premium 

payments of the insurance, on a proportional basis. The total premium Formula paid during 2010 was approximately $160,000. 

Service Agreement with our Chief Executive Officer 

We are party to a written service agreement with our Chief Executive Officer, Mr. Guy Bernstein, which was entered into in December 2008 and was 

amended in March 2011 and has a term of sixty months from the date of such amendment. This agreement provides for early termination by either side upon 180 
days advanced written notice, during which time the executive officer will continue to receive service fees. This agreement furthermore contains customary 
provisions regarding nondisclosure, confidentiality of information and assignment of inventions. 

Other Transactions 

From time to time, in our ordinary course of business, we engage in non-material transactions with our subsidiaries and affiliates where the amount 
involved in, and the nature of, the transactions are not material to any party to the transaction. We believe that these transactions are made on an arms’ length 
basis upon terms and conditions no less favorable to us, our subsidiaries and affiliates, as we could obtain from unaffiliated third parties. If we engage with our 
subsidiaries and affiliates in transactions which are not in the ordinary course of business, we receive the approvals required under the Companies Law. These 
approvals include audit committee approval, board approval and, in certain circumstances, shareholder approval. See “Item 6.C. Board Practices.” 

C.  

Interests of Experts and Counsel 

Not applicable. 

ITEM 8. FINANCIAL INFORMATION 

A.  

Consolidated Statements and Other Financial Information

Financial Statements 

Our consolidated financial statements and other financial information are incorporated herein by reference to “Item 18. Financial Statements” below. 

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Export Sales 

In 2010, 25% of our revenues originated from customers located outside of Israel. For information on our revenues breakdown by geographic market for 

the past three years, see “Item 4.—Information on the Company— Business Overview— Geographical Distribution of Revenues.” 

Legal Proceedings 

We are not involved in any proceedings in which any of our directors, members of our senior management or any of our affiliates is either a party 
adverse to us or to our subsidiaries or has a material interest adverse to us or to our subsidiaries. We are also not involved in any proceedings which may have, or 
have had in the recent past, significant effects on our financial position or profitability, except as described below. 

In August 2009, a software company filed a lawsuit in arbitration against Magic Software, claiming an alleged breach of a non-disclosure agreement 
between the parties. The plaintiffs are seeking damages in the amount of approximately $13.7 million. Closing summaries have not yet been submitted in the 
proceedings with respect to the amount of damages, and therefore, at this time Magic Software is not able to estimate the amount of damages and no provision has 
been made for the arbitration. 

In February 2010, a U.S. company filed a lawsuit against Magic and one of its subsidiaries claiming an alleged breach by Magic and the subsidiary of its 

intellectual property rights in connection with one of Magic’s produucts.  No monetary damage was claimed. 

Due to the preliminary stage of the litigation, and based on the advice of its legal advisors, Magic cannot predict the outcome of the lawsuit nor can it 

make any estimate of the amount of damages: therefore, no provision has been made for the lawsuit. 

In July 2010, one of Sapiens’ subsidiaries received a copy of a claim submitted to the Court of Arbitration at the Polish Chamber of Commerce in 

Warsaw by Powszechny Zaklad Ubezpieczen SA ( or PZU), a former customer of Sapiens, claiming an amount of approximately €3.0 million. The claim relates 
to a dispute regarding Sapiens subsidiary's performance of its contractual duties in a project for PZU a few years ago. Sapiens rejected PZU's claims, and based on 
the advice of its legal counsel, believes that it has a reasonable defense. As of December 31, 2010, Sapiens provided an amount of approximately $500,000, which 
it believes is sufficient to cover damages of the claim. 

From time to time, claims arising in the ordinary course of our business are brought against our subsidiaries. We follow ASC 450 “Contingencies” 

and record provision where it is appropriate. In the opinion of our management, these claims will not have a significant effect on our financial position or 
profitability. 

Dividend Policy 

Under Formula’s dividend policy adopted by its board of directors, sums that are not planned to be used for investments in the near future may be 

distributed to its shareholders as a cash dividend, to the extent that our performance allows such distribution. In the three most recent fiscal years, Formula has 
made the following distributions: 

In April 2010, Formula distributed to its shareholders a cash dividend of $1.47 per share. The aggregate amount distributed by Formula was 

approximately $20 million. 

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In January 2009, Formula distributed to its shareholders a cash dividend of $2.27 per share. The aggregate amount distributed by Formula was 

approximately $30 million. 

In April 2008, Formula distributed to its shareholders a cash dividend of approximately $0.76 per share. The aggregate amount distributed by Formula 

was approximately $10 million. 

Under Israeli law, dividends may be paid by an Israeli company only out of profits and other surplus as calculated under Israeli law, as of the end date of 

the most recent financial statements or as accrued over a period of two years, whichever amount is greater, and provided that there is no reasonable concern that 
payment of a dividend will prevent the company from satisfying its existing and foreseeable obligations as they become due. See “Item 10. Additional 
Information—Memorandum and Articles of Association—Dividend and Liquidation Rights” below for more information. 

B.  

Significant Changes 

Since the date of our consolidated financial statements included in this annual report, there has not been a significant change in our company. 

ITEM 9. THE OFFER AND LISTING 

A.  

Offer and Listing Details 

Price Range of Ordinary Shares 

The following table sets forth, for the periods indicated, the reported high and low closing sale prices of our ordinary shares on the TASE in NIS and 

U.S. dollars. U.S. dollar per ordinary share amounts are calculated using the U.S. dollar representative rate of exchange of $1 U.S.= NIS 3.55 on December 31, 
2010, as reported by the Bank of Israel. 

Annual: 
2011 (through March 1, 2011) 
2010 
2009 
2008 
2007 
2006 
Quarterly: 
First Quarter 2011 (through March 1, 2011) 
Fourth Quarter 2010 
Third Quarter 2010 
Second Quarter 2010 
First Quarter 2010 
Fourth Quarter 2009 
Third Quarter 2009 
Second Quarter 2009 
First Quarter 2009 
Most Recent Six Months: 
February 2011 
January 2011 
December 2010 
November 2010 
October 2010 
September 2010 

NIS
Price Per  
Ordinary Share

U.S.$
Price Per  
Ordinary Share

High

Low 

High

Low

75.57
68.45
44.12
47.78
60.59
60.15

75.57
68.45
53.43
58.48
59.30
44.12
34.42
31.50
31.05

75.57
73.08
68.45
62.00
52.30
53.43

65.61     
40.21     
15.78     
17.53     
44.97     
39.99     

65.61     
50.34     
43.25     
42.42     
40.21     
34.20     
26.80     
19.10     
15.78     

65.61     
67.40     
62.79     
51.64     
50.34     
48.90     

21.29
19.28
12.43
13.46
17.07
16.94

21.29
19.28
15.05
16.47
16.70
12.43
9.70
8.87
8.75

21.29
20.59
19.28
17.46
14.73
15.05

18.48
11.33
4.45
4.94
12.67
11.26

18.48
14.18
12.18
11.95
11.33
9.63
7.55
5.38
4.45

18.48
18.99
17.69
14.55
14.18
13.77

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Price Range of American Depositary Shares 

The following table sets forth, for the periods indicated, the reported high and low closing sale prices of our ADSs on the NASDAQ Global Market in 

U.S. dollars. 

Annual: 
2011 (through March 1, 2011) 
2010 
2009 
2008 
2007 
2006 
Quarterly: 
First Quarter 2011 (through March 1, 2011) 
Fourth Quarter 2010 
Third Quarter 2010 
Second Quarter 2010 
First Quarter 2010 
Fourth Quarter 2009 
Third Quarter 2009 
Second Quarter 2009 
First Quarter 2009 
Most Recent Six Months: 
February 2011 
January 2011 
December 2010 
November 2010 
October 2010 
September 2010 

86

U.S.$
Price Per  
ADS

High

Low

20.49
18.92
12.10
14.14
15.42
14.00

20.49
18.92
15.06
15.35
16.05
12.10
9.47
7.94
8.00

20.49
20.33
18.92
16.80
14.57
15.06

17.76
10.82
3.59
4.99
9.02
9.15

17.76
14.02
11.38
11.01
10.82
9.20
6.75
4.50
3.59

17.76
18.20
17.00
14.28
14.02
13.19

 
 
 
  
 
  
 
 
  
 
  
 
  
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
  
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B. 

Plan of Distribution 

Not applicable. 

C. 

Markets 

Since our initial public offering in 1991, our ordinary shares have been traded in Israel on the TASE under the symbol “FORT.”  No U.S. trading market 

exists for the ordinary shares. Since October 1997, our ADSs have been traded on the NASDAQ Global Market, under the symbol “FORTY.” 

D. 

Selling Shareholders 

Not applicable. 

E. 

Dilution 

Not applicable. 

F. 

Expenses of the Issue 

Not applicable. 

ITEM 10. ADDITIONAL INFORMATION 

A. 

Share Capital 

Not applicable. 

B. 

Memorandum and Articles of Association 

We are registered with the Israeli Companies Register under the number 52-003669-0. Our objects are specified in our memorandum of association. 

These objects include: 

• 

• 

• 

operating within the field of informational and computer systems;

providing management, consulting and sale services for computers, computer equipment, software for computers and for information systems;

operating a business of systems analysis, systems programming and computer programming; and

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• 

establishing facilities for instruction and training for computers and digital systems.

Description of Our Share Capital 

Our company’s authorized share capital consists solely of ordinary shares.  No preferred shares are currently authorized.  Our articles of association do 

not restrict in any way the ownership of our ordinary shares by non-residents of Israel, except that these restrictions may exist with respect to citizens of countries 
which are in a state of war with Israel. 

Dividend and Liquidation Rights 

Our board of directors is authorized to declare dividends, subject to the provisions of the Companies Law. Dividends on our ordinary shares may be paid 

only out of profits and other surplus, as defined in the Companies Law, as of the end date of the most recent financial statements or as accrued over a period of 
two years, whichever amount is greater. Alternatively, if we do not have sufficient profits or other surplus, we may seek permission to effect a distribution by 
order of an Israeli court. In any event, our board of directors is authorized to declare dividends, provided there is no reasonable concern that a dividend will 
prevent us from satisfying our existing and foreseeable obligations as they become due. Dividends may be paid in cash or in kind. We may invest or use for our 
own benefit all unclaimed dividends. If a dividend remains unclaimed for seven years from the date on which we declared it, it lapses and reverts back to us. Our 
board of directors can nevertheless cause us to pay the dividend to a holder who would have been entitled had the dividend not reverted back to us. In case of the 
liquidation of our company, after satisfying liabilities to creditors, our assets will be distributed to the holders of ordinary shares in proportion to their holdings. 
This right may be affected by the grant of a preferential dividend or distribution rights to the holders of a class of shares with preferential rights that may be 
authorized in the future. Under the Companies Law, the declaration of a dividend does not require the approval of the shareholders of the company, unless the 
company’s articles of association require otherwise. Our articles of association provide that our board of directors may declare and pay dividends without any 
action required by our shareholders.  

Redemption Provisions 

In accordance with our articles of association, we may issue redeemable shares and accordingly redeem those shares. 

Voting, Shareholder Meetings and Resolutions 

Holders of our ordinary shares are entitled to one vote for each ordinary share held on all matters submitted to the vote of shareholders. These voting 
rights may be affected by the grant of any special voting rights to the holders of a class of shares with preferential rights that may be authorized in the future. 
Under the Companies Law, shares held by our company are not entitled to any rights so long as they are held by the company. 

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Under the Companies Law and our articles of association, we must hold an annual general meeting of our shareholders once a year with a maximum 
period of fifteen months between the meetings, while under NASDAQ listing rule 5620(a), we must hold the meeting within one year after our fiscal year-end 
(which is December 31st).  All meetings of shareholders other than annual general meetings are considered special general meetings.  Our board of directors may 
call a special general meeting whenever it decides it is appropriate.  In addition, shareholders representing 5% of the outstanding share capital may require the 
board of directors to call a special general meeting.  Under our articles of association, the quorum required for a general meeting of shareholders consists of two 
or more holders present in person or by proxy who hold or represent at least 25% of the voting power.  We have opted out from the NASDAQ listing rule 5620(c) 
requirement that a quorum must constitute at least 33.33% of our outstanding share capital (see “Item 16G. Corporate Governance” below).  A meeting adjourned 
for a lack of a quorum generally is adjourned to the same day in the following week at the same time and place or any time and place as the chairman of the 
meeting may decide with the consent of the holders of a majority of the voting power represented at the meeting in person or by proxy and voting on the question 
of adjournment. At the reconvened meeting, if a quorum is not present within one-half hour from the time designated for holding the meeting, the required 
quorum will consist of two shareholders present in person or by proxy, regardless of the percentage of our outstanding ordinary shares or voting power held by 
them. 

Under the Companies Law, unless otherwise provided in the articles of association or applicable law (including the Companies Law), all resolutions of 

the shareholders require a simple majority.  Those matters that constitute exceptions to the simple majority approval rule under the Companies Law are described 
below in this Item 10.B under “—Approval of Certain Transactions Under the Companies Law.” 

Approval of Certain Transactions Under the Companies Law 

The Companies Law codifies the fiduciary duties that office holders, including directors and executive officers, owe to a company. An office holder’s 

fiduciary duties consist of a duty of care and a duty of loyalty. The duty of loyalty includes (i) avoiding any conflict of interest between the office holder’s 
position in the company and his or her personal affairs, (ii) avoiding any competition with the company, (iii) avoiding exploiting any business opportunity of the 
company in order to receive personal advantage for himself or others, and (iv) revealing to the company any information or documents relating to the company’s 
affairs which the office holder has received due to his or her position as an office holder. Under a recent amendment to the Companies Law (which has been 
approved but will only go into effect over the course of 2011), all arrangements as to compensation of office holders who are not directors require approval of the 
audit committee (or, should we wish to establish such a committee in the future, a compensation committee of our board of directors that meets all of the 
requirements applicable to an audit committee) and the board of directors. The amendment of existing compensation terms of our office holders who are not 
directors merely requires the approval of our audit committee, if such committee determines that the amendment is not substantial in relation to the existing 
terms.  Arrangements regarding the compensation of directors require the approval of the audit committee, the board of directors and shareholder approval, except 
in certain circumstances prescribed in regulations promulgated under the Companies Law. 

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The Companies Law requires that an office holder of a company promptly disclose any personal interest that he or she may have and all related material 
information known to him or her, in connection with any existing or proposed transaction by the company.  The disclosure must be made to our board of directors 
and/or shareholders a reasonable period of time prior to the meeting at which the transaction is to be discussed. A personal interest, as defined under the 
Companies Law, includes any personal interest held by the office holder’s spouse, siblings, parents, grandparents or descendants; spouse’s descendants, siblings 
or parents; and the spouses of any of the foregoing, and also includes any interest held by any corporation in which the office holder owns 5% or more of the 
share capital, is a director or general manager or in which he or she has the right to appoint at least one director or the general manager.  A personal interest 
furthermore includes the personal interest of a person for whom the office holder holds a voting proxy or the interest of the office holder with respect to his or her 
vote on behalf of the shareholder for whom he or she holds a proxy even if such shareholder itself has no personal interest in the approval of the matter. 

In the case of a transaction which is not an extraordinary transaction (as defined below) and does not involve the compensation of the office holder, after 

the office holder complies with the above disclosure requirement, only approval by the board of directors is required unless the articles of association of the 
company provide otherwise (ours do not provide otherwise).  If the transaction is an extraordinary transaction, then, in addition to any approval required by the 
articles of association, the transaction must be approved by both the audit committee and the board of directors. An office holder who has a personal interest in a 
matter that is considered at a meeting of the board of directors or the audit committee may not be present at the meeting or vote on the matter, subject to certain 
exceptions, including an allowance for him or her to be present in order to present the transaction, if the chairman of the audit committee or board of directors (as 
applicable) determines that such presentation by him or her is necessary.  If the majority of the board members or members of the audit committee, as applicable, 
have a personal interest in a transaction, they may all be present for the presentation of, and voting upon, the transaction, but it must also then be approved by the 
shareholders of the company.  Notwithstanding having been approved in compliance with the foregoing processes, any transaction in which an office holder has a 
personal interest must, in addition, not be adverse to the company’s interest in order for it to be properly approved. 

An extraordinary transaction is defined as a transaction not in the ordinary course of business, not on market terms, or that is likely to have a material 

impact on the company’s profitability, assets or liabilities. 

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The Companies Law applies the same disclosure requirements to a controlling shareholder of a public company, which includes a shareholder that holds 
25% or more of the voting rights in the company if no other shareholder owns more than 50% of the voting rights in the company. Extraordinary transactions with 
a controlling shareholder or in which a controlling shareholder has a personal interest, or a transaction with a controlling shareholder or his or her relative, directly 
or indirectly, including for receipt of services from an entity controlled by him or her (or his or her relative), and the terms of engagement and compensation of a 
controlling shareholder who is an office holder or an employee of the company, require the approval of the audit committee, the board of directors and the 
shareholders of the company.  The shareholder approval must include the holders of a majority of the shares held by all shareholders who have no personal 
interest in the transaction and are voting on the subject matter (with abstentions being disregarded) or, alternatively, the total shares of shareholders who have no 
personal interest in the transaction and who vote against the transaction must not represent more than two percent (2%) of the voting rights in the company.  To 
the extent that any such transaction with a controlling shareholder is for a period extending beyond three years, approval is required once every three years, unless 
the audit committee determines that the duration of the transaction is reasonable given the circumstances related thereto.  In certain cases provided in regulations 
promulgated under the Companies Law, shareholder approval is not required. 

The approvals of the board of directors and shareholders are required for a private placement of securities (or a series of related private placements 

during a 12-month period or that are part of one continuous transaction or transactions conditioned upon each other) in which: 

• 

• 

the securities issued represent at least 20% of the company’s actual voting power prior to the issuance of such securities, and such issuance increases the 
relative holdings of a 5% shareholder or causes any person to become a 5% shareholder, and the consideration in the transaction (or a portion thereof) is 
not in cash or in securities listed on a recognized stock exchange, or is not at a fair market value; or

a person would become, as a result of such transaction, a controlling shareholder of the company.

The foregoing does not apply to a company like ours, whose securities were offered only outside of Israel or are listed only outside of Israel. 

Further, under the Companies Law (as described under “Item 6. Directors, Senior Management and Employees— Board Practices— External Directors 

Under the Companies Law”), the appointment of external directors requires, in addition to a majority of the ordinary shares voting and approving the 
appointment, that either (a) the approving majority must include a majority of the shares of shareholders that are not controlling shareholders of the company and 
who do not have a personal interest in the election of the external director (other than a personal interest not deriving from a relationship with a controlling 
shareholder) and who are present and voting (with abstentions being disregarded), or (b) the shares of such non-controlling, non-interested shareholders that vote 
against the appointment may not constitute more than two percent (2%) of our total voting rights.  In addition, as described below (see “—Modification of Class 
Rights” in this Item 10.B), under our articles of association, the alteration of the rights, privileges, preferences or obligations of any class of our share capital 
requires a simple majority of the class so affected), in addition to the ordinary majority of all classes of shares voting together as a single class at a shareholder 
meeting. 

A further exception to the simple majority shareholder vote requirement is a resolution for the voluntary winding up, or other reorganization of, the 

company pursuant to Section 350 of the Companies Law, which requires the approval of holders of 75% of the voting rights represented at the meeting, in person, 
by proxy or by voting deed and voting on the resolution, provided that such shareholders constitute more than 50% of the shareholders voting on such matter. 

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Shareholder Duties 

Under the Companies Law, a shareholder has a duty to act in good faith towards the company in which he holds shares and towards other shareholders 

and to refrain from abusing his power in the company including voting in the general meeting of shareholders on: 

•           any amendment to the articles of association; 

•           an increase of the company’s authorized share capital; 

•           a merger; or 

•           approval of actions of office holders in breach of their duty of loyalty and of interested party transactions. 

A shareholder has the general duty to refrain from depriving rights of other shareholders. Any controlling shareholder, any shareholder who knows that it 

possesses the power to determine the outcome of a shareholder vote and any shareholder that, under the provisions of the articles of association, has the power to 
appoint an office holder in the company, is under a duty to act in fairness towards the company. The rules pertaining to a breach of contract apply to a breach of 
the duty to act in fairness, mutatis mutandis, bringing into account the shareholder’s position in the company. The Companies Law does not describe the 
substance of this duty. 

Transfer of Shares 

Fully paid ordinary shares are issued in registered form and may be freely transferred under our articles of association unless the transfer is restricted or 

prohibited by another instrument. 

Modification of Class Rights 

Under our articles of association, the rights attached to any class unless otherwise provided by the terms of the class including voting, rights to dividends 
and the like, may be varied by adoption of the necessary amendment to the articles of association, provided that the affected shareholders approve the change by a 
class meeting in which a simple majority of the voting power of the class represented at the meeting and voting on the matter approves the change. 

Election of Directors 

Our ordinary shares do not have cumulative voting rights in the election of directors.  As a result, the holders of ordinary shares that represent more than 
50% of the voting power represented at a shareholders meeting, have the power to elect all of our directors, other than the external directors who are appointed by 
a special majority of shareholders. For a summary of the provisions of our articles of association that govern our directors, see “Item 6. Directors, Senior 
Management and Employees.” 

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Anti-Takeover Provisions; Mergers and Acquisitions Under Israeli Law 

Mergers 

The Companies Law permits merger transactions if approved by each party’s board of directors and shareholders.  In order for shareholder approval to 

be obtained for a merger, a majority of the shares present and voting, excluding shares held by the other party to the merger, or by any person holding at least 
25% of the means of control of the other party to the merger, or anyone acting on behalf of either of them, including any of their affiliates, must be voted in favor 
of the merger.  If, however, the merger involves a merger with a company’s own controlling shareholder or if the controlling shareholder has a personal interest in 
the merger, then the merger is instead subject to the same special majority approval that governs all extraordinary transactions with controlling shareholders (as 
described above in this Item 10 under “—Approval of Certain Transactions Under the Companies Law”).  In the event that the merger transaction has not been 
approved by either of the above-described special majorities (as applicable), the holders of at least 25% of the voting rights of the company may apply to a court 
for approval of the merger. The court may approve the merger if it is found that the merger is fair and reasonable, taking into account the value of the parties to 
the merger and the consideration offered to the shareholders.  Upon the request of a creditor of either party to the proposed merger, the court may delay or prevent 
the merger. A merger may not be consummated unless at least 50 days have passed from the time that a proposal for approval of the merger has been filed with 
the Israeli Registrar of Companies and 30 days have passed from the date of the approval of the shareholders of the merging companies. 

The Companies Law further provides that the foregoing approval requirements will not apply to shareholders of a wholly-owned subsidiary in a rollup 

merger transaction, or to the shareholders of the acquirer in a merger or acquisition transaction if: 

•           the transaction does not involve an amendment to the acquirer’s memorandum or articles of association; 

•           the transaction does not contemplate the issuance of more than 20% of the voting rights of the acquirer which would result in any shareholder 

becoming a controlling shareholder; and 

•           there is no “cross ownership” of shares of the merging companies, as described above. 

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Tender Offers 

The Companies Law provides that an acquisition of shares of a public company must be made by means of a tender offer if as a result of the acquisition, 

the purchaser would become a holder of 25% or more of the voting rights in the company. This rule does not apply if there is already another holder of 25% or 
more of the voting rights in the company. Similarly, the Companies Law provides that an acquisition of shares in a public company must be made by means of a 
tender offer if as a result of the acquisition the purchaser would become a holder of more than 45% of the voting rights of the company, if there is no other holder 
of more than 45% of the voting rights of the company. 

The foregoing provisions do not apply to: 

• 

• 

a private placement in which the company’s shareholders approved such holder owning 25% or more of the voting rights in the company (if there is no 
other shareholder that holds 25% or more of the voting rights in the company); or more than 45% of the voting rights in the company (if there is no other 
shareholder that holds more than 45% of the voting rights in the company); or

a purchase from an existing holder of 25% or more of the voting rights in the company that results in another person becoming a holder of 25% or more 
of the voting rights in the company or a purchase from an existing holder of more than 45% of the voting rights in the company that results in another 
person becoming a holder of more than 45% of the voting rights in the company.

Regulations adopted under the Companies Law provide that these tender offer requirements do not apply to companies whose shares are listed for 

trading outside of Israel if, according to the law in the country in which the shares are traded, including the rules and regulations of the stock exchange on which 
the shares are traded, there is either a limitation on acquisition of any level of control of the company, or the acquisition of any level of control requires the 
purchaser to do so by means of a tender offer to the public. 

The Companies Law also provides that if following any acquisition of shares, the acquirer holds 90% or more of the company’s shares or of a class of 
shares, the acquisition must be made by means of a tender offer for all of the target company’s shares or all of the shares of the class, as applicable, not held by 
the acquirer. An acquirer who wishes to eliminate all minority shareholders must do so by way of a tender offer and hold, following consummation of the tender 
offer, more than 95% of all of the company’s outstanding shares (and provided that a majority of the offerees that do not have a personal interest in such tender 
offer shall have approved it, which condition shall not apply if, following consummation of the tender offer, the acquirer holds at least 98% of all of the 
company’s outstanding shares). If, however, following consummation of the tender offer the acquirer would hold 95% or less of the company’s outstanding 
shares, the acquirer may not acquire shares tendered if by doing so the acquirer would own more than 90% of the shares of the target company. Appraisal rights 
are available with respect to a successfully completed full tender offer for a period of six months after such completion and the acquirer may provide in the tender 
offer documents that a shareholder that accepts the offer may not seek appraisal rights. 

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C. 

Material Contracts 

While our subsidiaries are party and have been party in the last two years to numerous contracts with customers, resellers and distributors, such 
contractors are entered into in the ordinary course of business.  Furthermore, we do not deem any other individual contract entered into by any of our subsidiaries 
outside of the ordinary course of business (such as investment or acquisition agreements) during the last two years to be material to us. 

D. 

Exchange Controls 

Under current Israeli regulations, we may pay dividends or other distributions in respect of our ordinary shares either in Israeli or non-Israeli currencies. 

If we make these payments in Israeli currency, they will be freely transferred in non-Israeli currencies at the rate of exchange prevailing at the time of 
conversion.  We expect, therefore, that dividends, if any, that we pay to holders of ADSs, will be paid in dollars, net of conversion expenses, expenses of the 
depositary for our ADSs, the Bank of New York Mellon, and Israeli income taxes.  Because exchange rates between the NIS and the dollar fluctuate 
continuously, a U.S. shareholder will be subject to the risk of currency fluctuations between the date when we declare NIS-denominated dividends and the date 
when we pay them in NIS. See “Item 3. Key Information—Risk Factors.” 

Non-residents of Israel may freely hold and trade our ADSs or ordinary shares pursuant to the general permit issued under the Israeli Currency Control 

Law, 1978.  Neither our articles of association nor the laws of the State of Israel restrict in any way the ownership of our ordinary shares by non-residents, except 
that these restrictions may exist with respect to citizens of countries that are in a state of war with Israel. 

E. 

Taxation 

The following is a short summary of the material provisions of the tax environment to which shareholders may be subject. This summary is based on the 

current provisions of tax law. To the extent that the discussion is based on new tax legislation that has not been subject to judicial or administrative 
interpretation, we cannot assure you that the views expressed in the discussion will be accepted by the appropriate tax authorities or the courts. 

The summary does not address all of the tax consequences that may be relevant to all purchasers of our ordinary shares and ADSs in light of each 

purchaser’s particular circumstances and specific tax treatment. For example, the summary below does not address the tax treatment of residents of Israel and 
traders in securities who are subject to specific tax regimes. As individual circumstances may differ, holders of our ordinary shares and ADSs should consult 
their own tax adviser as to the United States, Israeli or other tax consequences of the purchase, ownership and disposition of ordinary shares and ADSs. The 
following is not intended, and should not be construed, as legal or professional tax advice and is not exhaustive of all possible tax considerations. Each 
individual should consult his or her own tax or legal adviser. 

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Israeli Taxation Considerations for Our Shareholders 

Tax Consequences Regarding Disposition of Our ADSs or Ordinary Shares 

Israeli law generally imposes a capital gains tax on the sale of any capital assets by residents of Israel, as defined for Israeli tax purposes, and on the sale 
of assets located in Israel, including shares of Israeli companies, by both residents and non-residents of Israel, unless a specific exemption is available or unless a 
tax treaty between Israel and the shareholder’s country of residence provides otherwise. The Ordinance distinguishes between “Real Capital Gain” and 
“Inflationary Surplus”. The Inflationary Surplus is a portion of the total capital gain which is equivalent to the increase of the relevant asset’s purchase price 
which is attributable to the increase in the Israeli consumer price index or, in certain circumstances, a foreign currency exchange rate, between the date of 
purchase and the date of sale. The Real Capital Gain is the excess of the total capital gain over the Inflationary Surplus. 

Israeli Resident Shareholders 

Israeli Resident Individuals. As of January 1, 2006, the tax rate applicable to Real Capital Gain derived by Israeli individuals from the sale of shares 

which had been purchased after January 1, 2003, whether or not listed on a stock exchange, is 20%.  However, if such a shareholder is considered a “Controlling 
Shareholder” (i.e., a person who holds, directly or indirectly, alone or together with another, 10% or more of any of the company’s “means of control” (including, 
among other things, the right to receive profits of the company, voting rights, the right to receive the company’s liquidation proceeds and the right to appoint a 
director)) at the time of sale or at any time during the preceding 12-month period, such gain will be taxed at the rate of 25%. Individual shareholders dealing with 
securities in Israel are taxed at the tax rates applicable to business income (up to 45% in 2011). 

Israeli Resident Corporations. Under present Israeli tax legislation, the tax rate applicable to Real Capital Gain derived by Israeli resident corporations 
from the sale of shares of an Israeli company is the general corporate tax rate. As described above, recent changes in the law will result in the reduction of such 
rate and will continue to reduce the corporate tax rate from 24% in 2011 to 23% in 2012, 22% in 2013, 21% in 2014, 20% in 2015 and 18% in 2016 and onwards. 

Non-Israeli Residents Shareholders 

Israeli capital gains tax is imposed on the disposal of capital assets by a non-Israeli resident if such assets are either (i) located in Israel; (ii) shares or 

rights to shares in an Israeli resident company; or (iii) represent, directly or indirectly, rights to assets located in Israel, unless a tax treaty between Israel and the 
seller’s country of residence provides otherwise. As mentioned above, Real Capital Gain derived by a company is generally subject to tax at the corporate tax rate 
(24% in 2011) or, if derived by an individual, at the rate of 20% or 25%, from assets purchased on or after January 1, 2003. Individual and corporate shareholders 
dealing in securities in Israel are taxed at the tax rates applicable to business income (a tax rate of 24% for a corporation in 2011 and a marginal tax rate of up to 
45% for an individual in 2011). 

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Notwithstanding the foregoing, shareholders who are non-Israeli residents (individuals and corporations) are generally exempt from Israeli capital gains 

tax on any gains derived from the sale, exchange or disposition of shares publicly traded on the Tel Aviv Stock Exchange or on a recognized stock exchange 
outside of Israel, provided, among other things, that (i) such gains are not generated through a permanent establishment that the non-Israeli resident maintains in 
Israel, (ii) the shares were purchased after being listed on a recognized stock exchange outside of Israel, and (iii) such shareholders are not subject to the 
Inflationary Adjustments Law. However, non-Israeli corporations will not be entitled to the foregoing exemptions if an Israeli resident (a) has a controlling 
interest of 25% or more in such non-Israeli corporation, or (b) is the beneficiary of or is entitled to 25% or more of the revenues or profits of such non-Israeli 
corporation, whether directly or indirectly. Such exemption is not applicable to a person whose gains from selling or otherwise disposing of the shares are deemed 
to be business income. 

In addition, a sale of securities may be exempt from Israeli capital gains tax under the provisions of an applicable tax treaty.  For example, under the 
U.S.-Israel Tax Treaty, which we refer to as the U.S-Israel Treaty, the sale, exchange or disposition of shares of an Israeli company by a shareholder who is a 
U.S. resident (for purposes of the U.S.-Israel Treaty) holding the shares as a capital asset is exempt from Israeli capital gains tax unless either (i) the shareholder 
holds, directly or indirectly, shares representing 10% or more of the voting capital during any part of the 12-month period preceding such sale, exchange or 
disposition; (ii) the shareholder, being an individual, has been present in Israel for a period or periods of 183 days or more in the aggregate during the applicable 
taxable year; or (iii) the capital gains arising from such sale are attributable to a permanent establishment of the shareholder which is maintained in Israel. In 
either case, the sale, exchange or disposition of such shares would be subject to Israeli tax, to the extent applicable; however, under the U.S.-Israel Treaty, a U.S. 
resident would be permitted to claim a credit for the Israeli tax against the U.S. federal income tax imposed with respect to the sale, exchange or disposition, 
subject to the limitations in U.S. laws applicable to foreign tax credits. The U.S-Israel Treaty does not provide such credit against any U.S. state or local taxes. 

Payors of consideration for traded securities, like our ordinary shares and ADSs, including the purchaser, the Israeli stockbroker effectuating the 
transaction, or the financial institution through which the sold securities are held, are required, subject to any of the foregoing exemptions and the demonstration 
of a shareholder regarding his, her or its foreign residency, to withhold tax upon the sale of publicly traded securities from the consideration or from the Real 
Capital Gain derived from such sale, as applicable, at the corporate tax rate (of 24% in 2011) for a corporation and 20% for an individual. 

Taxes Applicable to Dividends 

Israeli Resident Shareholders 

Israeli Resident Individuals. Israeli residents who are individuals are generally subject to Israeli income tax for dividends paid on our ordinary shares and 

ADSs (other than bonus shares or share dividends) at 20%, or 25% if the recipient of such dividend is a Controlling Shareholder at the time of distribution or at 
any time during the preceding 12-month period. 

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Israeli Resident Corporations. Israeli resident corporations are generally exempt from Israeli corporate tax for dividends paid on our ordinary shares and 

ADSs. 

Non-Israeli Residents Shareholders 

Non-Israeli residents (whether individuals or corporations) are generally subject to Israeli withholding tax on the receipt of dividends paid for publicly 

traded shares, like our ordinary shares and ADSs, at the rate of 20% or 15% if the dividend is distributed from income attributed to our Approved Enterprises, 
unless a reduced rate is provided under an applicable tax treaty. For example, under the U.S-Israel Treaty, the maximum rate of tax withheld in Israel on 
dividends paid to a holder of our ordinary shares and ADSs who is a U.S. resident (for purposes of the U.S.-Israel Treaty) is 25%. However, generally, the 
maximum rate of withholding tax on dividends that are paid to a U.S. corporation holding at least 10% or more of our outstanding voting capital from the start of 
the tax year preceding the distribution of the dividend through (and including) the distribution of the dividend, is 12.5%, provided that no more than 25% of our 
gross income for such preceding year consists of certain types of dividends and interest. Notwithstanding the foregoing, dividends distributed from income 
attributed to an Approved Enterprise, a Benefited Enterprise or a Preferred Enterprise are subject to a withholding tax rate of 15% for such a U.S. corporation 
shareholder, provided that the condition related to our gross income for the previous year (as set forth in the previous sentence) is met.  If the dividend is 
attributable partly to income derived from an Approved Enterprise, a Benefitted Enterprise or a Preferred Enterprise, and partly to other sources of income, the 
withholding rate will be a blended rate reflecting the relative portions of the two types of income. U.S residents who are subject to Israeli withholding tax on a 
dividend may be entitled to a credit or deduction for U.S. federal income tax purposes in the amount of the taxes withheld, subject to detailed rules contained in 
United States tax legislation. 

A non-Israeli resident who receives dividends from which tax was withheld is generally exempt from the obligation to file tax returns in Israel with 
respect to such income, provided that (i) such income was not generated from business conducted in Israel by the taxpayer, and (ii) the taxpayer has no other 
taxable sources of income in Israel with respect to which a tax return is required to be filed. 

Payors of dividend on our ordinary shares and ADSs, including the Israeli stockbroker effectuating the transaction, or the financial institution through 

which the securities are held, are required, subject to any of the foregoing exemptions and the demonstration of a shareholder regarding his, her or its foreign 
residency, to withhold tax upon the distribution of dividend at the rate of 20% (for corporations and individuals). 

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United States Federal Income Tax Considerations 

The following is a discussion of the material U.S. federal income tax consequences relating to the purchase, ownership and disposition of the ordinary 
shares or ADSs by U.S. Holders (as defined below) that hold such ordinary shares or ADSs as capital assets.  This discussion is based on the Internal Revenue 
Code, or the Code, the regulations of the U.S. Department of the Treasury issued pursuant to the Code, or the Treasury Regulations, and administrative and 
judicial interpretations thereof, all as in effect on the date hereof and all of which are subject to change, possibly with retroactive effect, or to different 
interpretation. It is also based in part on representations by the depositary and assumes that each obligation under the deposit agreement and any related 
agreement will be performed in accordance with its terms. 

This discussion does not address all of the tax consequences that may be relevant to specific U.S. Holders in light of their particular circumstances or to 
U.S. Holders subject to special treatment under U.S. federal income tax law (such as banks, insurance companies, tax-exempt entities, retirement plans, regulated 
investment companies, partnerships, dealers in securities, brokers, real estate investment trusts, certain former citizens or residents of the United States, persons 
who acquire ordinary shares or ADSs as part of a straddle, hedge, conversion transaction or other integrated investment, persons that have a “functional currency”
other than the U.S. dollar, persons that own (or are deemed to own, indirectly or by attribution) 10% or more of our outstanding voting shares or persons that 
generally mark their securities to market for U.S. federal income tax purposes).  This discussion does not address any U.S. state or local or non-U.S. tax 
consequences or any U.S. federal estate, gift or alternative minimum tax consequences. 

As used in this discussion, the term “U.S. Holder” means a beneficial owner of ordinary shares or ADSs that is, for U.S. federal income tax purposes, (i) 
a citizen or resident of the United States, (ii) a corporation, or other entity taxable as a corporation for U.S. federal income tax purposes, created or organized in or 
under the laws of the United States, any state thereof, or the District of Columbia, (iii) an estate the income of which is subject to U.S. federal income tax 
regardless of its source or (iv) a trust with respect to which a court within the United States is able to exercise primary supervision over its administration and one 
or more U.S. persons have the authority to control all of its substantial decisions, or (v) an electing trust that was in existence on August 19, 1996 and was treated 
as a domestic trust on that date. 

If an entity treated as a partnership for U.S. federal income tax purposes holds ordinary shares or ADSs, the tax treatment of such partnership and each 
partner thereof will generally depend upon the status and activities of the partnership and such partner.  A holder that is treated as a partnership for U.S. federal 
income tax purposes should consult its own tax advisor regarding the U.S. federal income tax considerations applicable to it and its partners of the purchase, 
ownership and disposition of ordinary shares or ADSs. 

U.S. Holders of ADSs will be treated as owners of the ordinary shares underlying their ADSs.  Accordingly, deposits and withdrawals of ordinary shares 

in exchange for ADSs will not be taxable events for U.S. federal income tax purposes. 

The U.S. Treasury has expressed concerns that parties to whom ADSs are released may be taking actions that are inconsistent with the claiming of 

foreign tax credits for U.S. Holders of ADSs. Such actions would also be inconsistent with the claiming of the reduced rate of tax, described below, applicable to 
dividends received by certain non-corporate U.S. Holders. Accordingly, the analysis of the availability of foreign tax credits and the reduced tax rate for dividends 
received by certain non-corporate U.S. Holders, described below, could be affected by actions taken by parties to whom the ADSs are released. 

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Prospective investors should be aware that this discussion does not address the tax consequences to investors who are not U.S. Holders.  
Prospective investors should consult their own tax advisors as to the particular tax considerations applicable to them relating to the purchase, ownership 
and disposition of ordinary shares or ADSs, including the applicability of U.S. federal, state and local tax laws and non-U.S. tax laws. 

Taxation of Distributions on our Ordinary Shares or ADSs 

Subject to the discussion below under “Passive Foreign Investment Company,” a distribution paid by us with respect to the ordinary shares or ADSs to a 
U.S. Holder will be treated as dividend income to the extent that the distribution does not exceed our current and accumulated earnings and profits, as determined 
for United States federal income tax purposes. The amount of the distribution with respect to the ordinary shares or ADSs will equal the amount of cash and the 
fair market value of any property distributed and will also include the amount of any non-U.S. taxes withheld from such distribution. 

Dividends paid on our ordinary shares or ADSs will not be eligible for the “dividends-received” deduction generally allowed to corporate U.S. Holders 

with respect to dividends received from U.S. corporations. 

For the taxable years of 2011 and 2012, distributions treated as dividends that are received by an individual U.S. Holder from “qualified foreign 
corporations” generally qualify for a 15% reduced maximum tax rate so long as certain holding periods and other requirements are met.  Dividends paid by us in a 
taxable year in which we are not a PFIC are expected to be eligible for the 15% reduced maximum tax rate.  However, any dividend paid by us in a taxable year 
in which we are a PFIC will be subject to tax at regular ordinary income rates.  Unless the reduced rate provision is extended or made permanent or other changes 
are made by subsequent legislation, for tax years beginning on or after January 1, 2013, dividends will be taxed at regular ordinary income rates. 

Dividends that are received by U.S. Holders that are individuals, estates or trusts will be taxed at the rate applicable to long-term capital gains (currently 
a maximum rate of 15% for taxable years beginning on or before December 31, 2012), provided that such dividends meet the requirements of “qualified dividend 
income.”  Dividends that fail to meet such requirements, and dividends received by corporate U.S. Holders, are taxed at ordinary income rates.  Unless the 
reduced rate provision is extended or made permanent or other changes are made by subsequent legislation, for tax years beginning on or after January 1, 2013, 
dividends will be taxed at regular ordinary income rates 

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In order for our dividends to qualify as “qualified dividend income,” we need to be considered a “qualified foreign corporation,” which requires that we 

be eligible for the benefits of a comprehensive income tax treaty with the United States which includes an information exchange program that the United States 
Internal Revenue Service, or IRS, determines is satisfactory. Furthermore, no dividend received by a U.S. Holder will be a qualified dividend if (1) the U.S. 
Holder held our ordinary shares or ADSs with respect to which the dividend was paid for less than 61 days during the 121-day period beginning on the date that is 
60 days before the ex-dividend date with respect to such dividend, excluding for this purpose, under the rules of Code Section 246(c), any period during which the 
U.S. Holder has an option to sell, is under a contractual obligation to sell, has made and not closed a short sale of, is the grantor of a deep-in-the-money or 
otherwise nonqualified option to buy, or has otherwise diminished its risk of loss by holding other positions with respect to, such ordinary shares or ADSs (or 
substantially identical securities) or (2) the U.S. Holder is under an obligation (pursuant to a short sale or otherwise) to make related payments with respect to 
positions in property substantially similar or related to the ordinary shares or ADSs with respect to which the dividend is paid.  If we were to be a “passive foreign 
investment company” (as such term is defined in the Code) for any taxable year, dividends paid on our ordinary shares or ADSs in such year or in the following 
taxable year would not be qualified dividends. See the discussion below regarding our passive foreign investment company status under “Passive Foreign 
Investment Company.”  In addition, a non-corporate U.S. Holder will be able to take a qualified dividend into account in determining its deductible investment 
interest (which is generally limited to its net investment income) only if it elects to do so; in such case the dividend will be taxed at ordinary income rates. 

The amount of any distribution which exceeds the amount treated as a dividend will be treated first as a non-taxable return of capital, reducing the U.S. 

Holder’s tax basis in its ordinary shares or ADSs to the extent thereof, and then as capital gain from the deemed disposition of the ordinary shares or ADSs 

Dividends paid by us in NIS generally will be included in the income of U.S. Holders at the dollar amount of the dividend (including any non-U.S. taxes 

withheld therefrom), based upon the spot rate of exchange in effect on the date the distribution is received. U.S. Holders will have a tax basis in NIS for United 
States federal income tax purposes equal to that dollar value.  A U.S. Holder that converts a dividend paid in NIS into United States dollars subsequent to receipt 
may have foreign exchange gain or loss arising from exchange rate fluctuations, which will generally be taxable as United States source ordinary income or loss. 

Subject to certain significant conditions and limitations, including potential limitations under the U.S-Israel Treaty, any Israeli taxes paid on or withheld 

from distributions from us and not refundable to a U.S. Holder may be credited against the investor’s U.S. federal income tax liability or, alternatively, may be 
deducted from the investor’s taxable income.  This election is made on a year-by-year basis and applies to all foreign taxes paid by a U.S. Holder or withheld 
from a U.S. Holder that year.  Dividends paid on the ordinary shares or ADSs generally will constitute income from sources outside the United States and be 
categorized as “passive category income” or, in the case of some U.S. Holders, as “general category income” for U.S. foreign tax credit purposes.  Since the rules 
governing foreign tax credits are complex, U.S. Holders should consult their own tax advisors regarding the availability of foreign tax credits in their particular 
circumstances. 

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Taxation of the Disposition of the Ordinary Shares or ADSs 

Subject to the discussion below under “Passive Foreign Investment Company,” a U.S. Holder generally will recognize capital gain or loss upon the sale, 

exchange or other disposition of ordinary shares or ADSs in an amount equal to the difference between the amount realized on the sale, exchange or other 
disposition and the U.S. Holder’s adjusted tax basis in such ordinary shares or ADSs.  This capital gain or loss will be long-term capital gain or loss if the U.S. 
Holder’s holding period in the ordinary shares or ADSs exceeds one year.  Preferential tax rates for long-term capital gain (currently, with a maximum rate of 
15% for a holding period ending in taxable years beginning before January 1, 2013 and a maximum rate of 20% thereafter) will apply to individual U.S. Holders.  
The deductibility of capital losses recognized on the sale, exchange or other disposition of ordinary shares or ADSs may be subject to limitations.  The gain or 
loss will generally be income or loss from sources within the United States for U.S. foreign tax credit purposes. 

A U.S. Holder that uses the cash method of accounting calculates the dollar value of the proceeds received on the sale as of the date that the sale settles.  

However, a U.S. Holder that uses the accrual method of accounting is required to calculate the value of the proceeds of the sale as of the trade date and may 
therefore realize foreign currency gain or loss. A U.S. Holder may avoid realizing foreign currency gain or loss by electing to use the settlement date to determine 
the proceeds of sale for purposes of calculating the foreign currency gain or loss. In addition, a U.S. Holder that receives foreign currency upon disposition of 
ordinary shares and converts the foreign currency into dollars after the settlement date or trade date (whichever date the U.S. Holder is required to use to calculate 
the value of the proceeds of sale) may have foreign exchange gain or loss based on any appreciation or depreciation in the value of the foreign currency against 
the dollar, which will generally be U.S. source ordinary income or loss. 

Passive Foreign Investment Company 

We will be a passive foreign investment company, or PFIC, for a taxable year if either (1) 75% or more of our gross income in the taxable year is passive 

income; or (2) the average percentage (by value determined on a quarterly basis) in a taxable year of our assets that produce, or are held for the production of, 
passive income is at least 50%. Passive income for this purpose generally includes, among other things, certain dividends, interest, royalties, rents and gains from 
commodities and securities transactions and from the sale or exchange of property that gives rise to passive income. If we own (directly or indirectly) at least 25% 
by value of the stock of another corporation, we will be treated for purposes of the foregoing tests as owning our proportionate share of the other corporation’s 
assets and as directly earning our proportionate share of the other corporation’s income. 

We believe that in 2010 we were not a PFIC and currently we expect that we will not be a PFIC in 2011.  However, PFIC status is determined as of the 
end of the taxable year and is dependent on a number of factors, including the value of our assets, the amount and type of our gross income and the market value 
of our ordinary shares.  Therefore, there can be no assurance that we will not become a PFIC for the current taxable year ending December 31, 2011 or in a future 
taxable year.  We will notify U.S. Holders in the event we conclude that we will be treated as a PFIC for any taxable year to enable U.S. Holders to consider the 
possible alternatives outlined below for U.S. Holders of ordinary shares or ADSs of a PFIC. 

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If we are a PFIC, a U.S. Holder must determine under which of three alternative taxing regimes it wishes to be taxed: 

•  The “QEF” regime applies if the U.S. Holder elects to treat us as a “qualified electing fund,” or QEF, for the first taxable year in which the U.S. Holder 
owns our ordinary shares or ADSs or in which we are a PFIC, whichever is later, and if we comply with certain reporting requirements.  If the QEF 
regime applies, then each year that we are a PFIC, such U.S. Holder will include in its gross income a proportionate share of our ordinary earnings 
(which is taxed to the U.S. Holder as ordinary income) and net capital gain (which is taxed to the U.S. Holder as long-term capital gain), subject to a 
separate election to defer payment of taxes, which deferral is subject to an interest charge.  These amounts would be included in income by an electing 
U.S. Holder for its taxable year in which our taxable year ends, whether or not such amounts are actually distributed to the U.S. Holder.  A U.S. Holder’s 
basis in our ordinary shares or ADSs for which a QEF election has been made would be increased to reflect the amount of any taxed but undistributed 
income.  Generally, a QEF election allows an electing U.S. Holder to treat any gain realized on the disposition of his ordinary shares or ADSs as capital 
gain. 

Once made, the QEF election applies to all subsequent taxable years of the U.S. Holder in which it holds our ordinary shares or ADSs and for which we 
are a PFIC, and can be revoked only with the consent of the IRS.  The QEF election is made by attaching a completed IRS Form 8621, including the 
PFIC annual information statement, to a timely filed United States federal income tax return.  Even if a QEF election is not made, a U.S. person who is a 
shareholder in a PFIC must file a completed IRS Form 8621 every year. 

If a QEF election is made after the first taxable year in which a U.S. Holder holds our ordinary shares or ADSs and we are a PFIC, then special rules 
would apply. 

•  A second regime, the “mark-to-market” regime, may be elected so long as our ordinary shares or ADSs are “marketable stock” (e.g., “regularly traded” 
on the NASDAQ Global Market).  Pursuant to this regime, an electing U.S. Holder’s ordinary shares or ADSs are marked-to-market for each taxable 
year that we are a PFIC and the U.S. Holder recognizes as ordinary income or loss an amount equal to the difference as of the close of the taxable year 
between the fair market value of our ordinary shares or ADSs and the U.S. Holder’s adjusted tax basis therein.  Losses are allowed only to the extent of 
net mark-to-market gain previously included by the U.S. Holder under the election for prior taxable years.  An electing U.S. Holder’s adjusted basis in 
our ordinary shares or ADSs is increased by income recognized under the mark-to-market election and decreased by the deductions allowed under the 
election. 

Under the mark-to-market election, in a taxable year that we are a PFIC, gain on the sale of our ordinary shares or ADSs is treated as ordinary income, 
and loss on the sale of our ordinary shares or ADSs, to the extent the amount of loss does not exceed the net mark-to-market gain previously included, is 
treated as ordinary loss (losses in excess of net mark-to-market gain previously included are generally capital losses).  The mark-to-market election 
applies to the taxable year for which the election is made and all later taxable years, unless the ordinary shares or ADSs cease to be marketable or the 
IRS consents to the revocation of the election. 

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If the mark-to-market election is made after the first taxable year in which a U.S. Holder holds our ordinary shares or ADSs and we are a PFIC, then 
special rules would apply. 

•  A U.S. Holder making neither the QEF election nor the mark-to-market election is subject to the “excess distribution” regime.  Under this regime, 

“excess distributions” are subject to special tax rules.  An excess distribution is either (1) a distribution with respect to ordinary shares or ADSs that is 
greater than 125% of the average distributions received by the U.S. Holder from us over the shorter of either the preceding three years or such U.S. 
Holder’s holding period for our ordinary shares or ADSs, or (2) gain from the disposition of our ordinary shares or ADSs (including gain deemed 
recognized if the ordinary shares or ADSs are used as security for a loan).

Excess distributions must be allocated ratably to each day that a U.S. Holder has held our ordinary shares or ADSs.  A U.S. Holder must include amounts 
allocated to the current taxable year and to any period prior to the first day of the first taxable year for which we are a PFIC in its gross income as 
ordinary income for the current taxable year.  All amounts allocated to other years of the U.S. Holder would be taxed at the highest tax rate for each such 
prior year applicable to ordinary income.  The U.S. Holder also would be liable for interest on the deferred tax liability for each such other year 
calculated as if such liability had been due with respect to each such other year.  A United States person who inherits shares or ADSs in a non-U.S. 
corporation that was a PFIC in the hands of the decedent is generally denied the otherwise available step-up in the tax basis of such shares or ADSs.  
Instead, such U.S. Holder’s basis would be equal to the lesser of the decedent’s basis or the fair market value of the ordinary shares or ADSs. 

U.S. Holders are urged to consult their tax advisors regarding the application of the PFIC rules, including eligibility for and the manner and 

advisability of making, the QEF election or the mark-to-market election. 

Information Reporting and Backup Withholding 

A U.S. Holder generally is subject to information reporting and may be subject to backup withholding (currently at rate of up to 28% through 2011) with 
respect to dividend payments on, or receipt of the proceeds from the disposition of, the ordinary shares or ADSs. Backup withholding will not apply with respect 
to payments made to exempt recipients, including corporations, or if a U.S. Holder provides a correct taxpayer identification number, certifies that such holder is 
not subject to backup withholding or otherwise establishes an exemption. Backup withholding is not an additional tax and may be claimed as a credit against the 
United States federal income tax liability of a U.S. Holder, or alternatively, the U.S. Holder may be eligible for a refund of any excess amounts withheld under the 
backup withholding rules, in either case, provided that the required information is furnished to the IRS. 

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Non-U.S. Holders of Ordinary Shares or ADSs 

Except as provided below, a non-U.S. Holder of ordinary shares or ADSs will not be subject to United States federal income or withholding tax on the 

receipt of dividends on, and the proceeds from the disposition of, an ordinary share or ADS, unless, in the case of United States federal income taxes, that item is 
effectively connected with the conduct by the non-U.S. Holder of a trade or business in the United States and, in the case of a resident of a country which has an 
income tax treaty with the United States, that item is attributable to a permanent establishment in the United States or, in the case of an individual, a fixed place of 
business in the United States. In addition, gain recognized by an individual non-U.S. Holder upon the disposition of our ordinary shares or ADSs will be subject 
to tax in the United States if the non-U.S. Holder is present in the United States for 183 days or more in the taxable year of the sale and certain other conditions 
are met. 

Non-U.S. Holders generally will not be subject to information reporting or backup withholding with respect to the payment of dividends on, or the 

proceeds from the disposition of, ordinary shares or ADSs, provided that the non-U.S. Holder provides its taxpayer identification number, certifies to its foreign 
status, or otherwise establishes an exemption. 

F. 

Dividends and Paying Agents 

Not applicable. 

G. 

Statement by Experts 

Not applicable. 

H. 

Documents on Display 

Formula is subject to the reporting requirements of the Exchange Act that are applicable to a foreign private issuer. In accordance with the Exchange 

Act, we file reports with the SEC, including annual reports on Form 20-F by June 30 each year (beginning in 2012, for the annual report covering our 2011 fiscal 
year, our annual reports will be due by April 30).  In addition, we furnish interim financial information on Form 6-K on a quarterly basis. We also furnish to the 
SEC under cover of Form 6-K certain other material information required to be made public in Israel, filed with and made public by any stock exchange or 
distributed by us to our shareholders. You may inspect without charge and copy at prescribed rates such material at the public reference facilities maintained by 
the SEC, at 100 F Street, N.E., Washington, D.C. 20549. You may also obtain copies of such material from the SEC at prescribed rates by writing to the Public 
Reference Section of the SEC, 100 F Street, N.E., Washington, D.C. 20549. Please call the SEC at 1-800-SEC-0330 for further information on the public 
reference room. 

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The SEC maintains an Internet site at http://www.sec.gov that contains reports and other material that are filed through the SEC’s Electronic Data 
Gathering, Analysis and Retrieval (EDGAR) system. Formula began filing through the EDGAR system beginning in October 2002.  The Exchange Act file 
number for our SEC filings is 000-29442. 

Formula’s ADSs are quoted on the NASDAQ Global Market. You may inspect reports and other information concerning Formula at the offices of the 
Financial Industry Regulatory Authority, Inc., or FINRA, 9509 Key West Avenue, Rockville, Maryland 20850.  Copies of our SEC filings and submissions are 
also submitted to the Israel Securities Authority, or ISA, and the TASE.  Such copies can be retrieved electronically through the MAGNA distribution site of the 
ISA (www.magna.isa.gov.il) and the TASE website (maya.tase.co.il). 

A copy of each report that we submit in accordance with applicable United States law is available for public review at our principal executive offices, at 

5 Haplada Street, Or Yehuda 60218, Israel.  Information about us is also available on our website at http://www.formulasystems.com.  Such information is not 
part of this annual report. 

I. 

Subsidiary Information 

Not applicable. 

ITEM 11. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK 

Interest Rate and Currency Exchange Rate Fluctuations; Impact of Inflation 

In light of the nature of our activities, we invest our cash and cash equivalents primarily in short-term and long-term deposits. As of December 31, 2010, 
substantially all of the cash that we held was invested in dollar accounts bearing interest based on LIBOR, Euro accounts and NIS accounts bearing interest based 
on the Israeli prime rate.  Given the current low interest rates in the financial markets, assuming a 10% interest rate decrease, the net decrease in our earnings 
from our financial assets would be negligible, holding other variables constant. 

As described above in this annual report (under “Item 3.D Risk Factors—Risks Relating to Operations in Israel—Fluctuations in foreign currency values 

may affect our business and results of operations” and “Item 5. Operating and Financial Review and Prospects—Operating Results— Impact of Inflation and 
Currency Fluctuations on Results of Operations”), because most of our software services revenues are received in NIS, a decrease in value of the NIS against the 
dollar adversely impacts the operating results for our software services operating segment, by reducing the dollar-recorded revenue growth rate for those 
services.  Accordingly, an increase in the value of the NIS relative to the dollar positively impacts our dollar-recorded software services revenues and operating 
profit. 

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At the same time, a significant portion of our revenues from proprietary software products is currently denominated in dollars and other currencies, 

particularly Euro, Japanese Yen and British pound, while a substantial portion of our expenses relating to the proprietary software products, principally salaries 
and related personnel expenses, is denominated in NIS.  As a result, the depreciation of the dollar or these other currencies relative to the NIS increases our 
operating costs as a percentage of the revenues that we derive from those dollar and other currency-denominated sales, and, therefore, adversely affects the 
operational profitability of our proprietary software product reporting segment.  A rise in the rate of Israeli inflation compounds this negative impact by further 
increasing our NIS (and ultimately dollar-recorded) operating expenses, and, consequently, reducing our operational profitability in that segment. Also, the 
depreciation of these other currencies—particularly Euro, Japanese Yen and British pound—relative to the U.S. dollar reduces our dollar recorded revenues from 
sales of our proprietary software products and thereby harms our results of operations. 

The net effect of these risks stemming from currency exchange rate fluctuations on our operating results can be quantified as follows: 

(i) An increase of 10% in the value of the NIS relative to the dollar in the year ended December 31, 2010 would have resulted in a net increase in the 
dollar reporting value of our operating income of $1 million for 2010 and an increase in the dollar reporting value of our total revenues of $46 million for that 
year, due primarily to the increase in dollar value of software services revenues earned in NIS, which would outweigh the adverse impact to the profitability of 
our proprietary software products segment resulting from such an increase.  On the other hand, a 10% decrease in value of the NIS relative to the dollar in the 
year ended December 31, 2010 would have caused a net decrease in the dollar reporting value of our operating income of less than $0.5 million for 2010 and a 
decrease in the dollar reporting value of our total revenues of $37 million for that year, due to the reduction in dollar value of services revenues earned in NIS, 
which would outweigh the favorable effect on the profitability of our proprietary software products segment that would result from the devaluation of the NIS 
relative to the dollar. 

Depending upon the circumstances, we will consider entering into currency hedging transactions to decrease the risk of financial exposure from 

fluctuations in the exchange rate of the dollar, Euro, Japanese yen and/or British Pound against the NIS, or the Euro, Japanese yen and/or British Pound against 
the dollar.  There can be no assurance that these activities, or others that we may use from time to time, will eliminate the negative financial impact of currency 
fluctuations and inflation.  We do not—nor do we intend to in the future—engage in currency speculation. 

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Fluctuations in Market Price of Securities We Hold 

We hold the securities of our three significant subsidiaries— Magic Software, Matrix and Sapiens— which are companies whose securities are listed for 

trading on the NASDAQ Global Market and/or the TASE.  We consider these holdings as long-term holdings. We are exposed to the risk of fluctuation of the 
price of these companies’ securities.  All of these publicly traded companies have experienced significant historical volatility in their stock prices. Fluctuations in 
the market price of our holdings in these companies may result in the fluctuation of the value of our assets. We typically do not attempt to reduce or eliminate our 
market exposure on these securities. 

Generally, we do not hold nor have we issued, to any material extent, any derivatives or other financial instruments for trading purposes. 

ITEM 12. DESCRIPTION OF SECURITIES OTHER THAN EQUITY SECURITIES 

A.        Debt Securities 

Not applicable. 

B.        Warrants and Rights 

Not applicable. 

C.        Other Securities 

Not applicable. 

D.        American Depositary Shares 

Fees and charges payable by our ADS holders 

The Bank of New York Mellon, which we refer to as the Depositary, serves as the depositary for our ADS program.  Pursuant to the deposit agreement 
by and among our Company, the Depositary and owners and holders of our ADSs, which we refer to as the Deposit Agreement, ADS holders may be required to 
pay various fees to the Depositary. In particular, the Depositary may charge the following fees to any party depositing or withdrawing ADSs, or to any party 
surrendering American Depositary Receipts (which we refer to as ADRs) that represent the ADSs, or to whom ADRs are issued (including, without limitation, 
issuance pursuant to a stock dividend or stock split declared by us or an exchange of stock involving the ADRs or any deposited ADSs underlying the ADRs or a 
distribution of ADRs pursuant to a distribution of underlying shares), as applicable: (a) taxes and governmental charges, (b) such registration fees as may from 
time to time be in effect for the registration of transfers of shares generally on our share register and applicable to transfers of shares to the name of the Depositary 
or its nominee or agent in connection with making deposits or withdrawals under the Deposit Agreement, (c) such cable, telex and facsimile transmission 
expenses as are expressly provided for in the Deposit Agreement, (d) such expenses as are incurred by the Depositary in the conversion of foreign currency, (e) a 
fee of $5.00 or less per 100 ADSs (or portion thereof) for the execution and delivery of ADRs (including in connection with distributions of shares or rights by 
us) and in connection with the surrender of receipts and withdrawal of the underlying shares, (f) a fee of $.02 or less per ADS (or portion thereof) for any cash 
distribution made pursuant to the Deposit Agreement, including in connection with distributions of shares or rights, (g) a fee for the distribution of securities in 
connection with certain distributions, such fee being in an amount equal to the fee for the execution and delivery of ADSs which would have been charged as a 
result of the deposit of such securities but which securities are instead distributed by the Depositary to ADR holders, and (h) any other charges payable by the 
Depositary or any of its agents in connection with the servicing of ADSs or other deposited securities underlying the ADRs. 

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Amounts received from the Depositary 

We do not receive any fees directly or indirectly from the Depositary. 

PART II 

ITEM 13. DEFAULTS, DIVIDEND ARREARAGES AND DELINQUENCIES 

None. 

ITEM 14. MATERIAL MODIFICATIONS TO THE RIGHTS OF SECURITY HOLDERS AND USE OF PROCEEDS 

None. 

ITEM 15. CONTROLS AND PROCEDURES 

(a) Disclosure Controls and Procedures. Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, evaluated 

the effectiveness of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act) as of December 31, 2010. 
Based on their evaluation, our Chief Executive Officer and Chief Financial Officer have concluded that our disclosure controls and procedures were effective as 
of December 31, 2010. 

(b) Management’s Annual Report on Internal Control over Financial Reporting. Our management is responsible for establishing and maintaining 

adequate internal control over financial reporting, as such term is defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act.  Our internal control system 
is designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in 
accordance with generally accepted accounting principles. 

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Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, assessed the effectiveness of our internal control 
over financial reporting as of December 31, 2010.  In making this assessment, our management utilized the criteria established in Internal Control – Integrated 
Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission.  As permitted, our management has excluded from its evaluation 
the internal controls of Fusion Solutions, LLC, which is included in our 2010 consolidated financial statements, and which represented 1.7% of consolidated total 
assets and 0.7% of consolidated shareholders’ equity as of December 31, 2010, and 3.2% of consolidated net revenues and 6.8% of consolidated net income from 
continuing operations for the year ended December 31, 2010.  Based on this assessment, our management has concluded that, as of December 31, 2010, our 
internal control over financial reporting was effective. 

Notwithstanding the foregoing, all internal control systems no matter how well designed have inherent limitations. Therefore, even those systems 
determined to be effective may not prevent or detect misstatements and can provide only reasonable assurance with respect to financial statement preparation and 
presentation. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes 
in conditions, or that the degree of compliance with the policies or procedures may deteriorate. 

Kost Forer Gabbay & Kasierer, a member of Ernst & Young Global, an independent registered public accounting firm in Israel, which has audited our 

financial statements for the year ended December 31, 2010 that are included in this annual report, has issued an attestation report on our management's assessment 
of our internal control over financial reporting as of December 31, 2010. 

(c) Attestation Report of the Registered Public Accounting Firm.  The attestation report of Kost Forer Gabbay & Kasierer, a member of Ernst & Young 

Global, an independent registered public accounting firm in Israel, on our management's assessment of our internal control over financial reporting as of 
December 31, 2010  is provided on page F-3, as included under Item 18 of this annual report. 

(d) Changes in Internal Control Over Financial Reporting.  Based on the evaluation conducted by it, with the participation of our Chief Executive 

Officer and Chief Financial Officer, pursuant to Rules 13a-15(d) and 15d-15(d) promulgated under the Exchange Act, our management (including such officers) 
has concluded that there has been no change in our internal control over financial reporting that occurred during 2010, that has materially affected, or is 
reasonably likely to materially affect, our internal control over financial reporting. 

ITEM 16A. AUDIT COMMITTEE FINANCIAL EXPERT 

Our board of directors has determined that Ms. Dafna Cohen, who serves on the audit committee of our board of directors, qualifies as our “audit 
committee financial expert,” as defined under the rules and regulations of the SEC.  Ms. Cohen is not currently independent under the NASDAQ listing rules, due 
to her past affiliation with our former controlling shareholder, Emblaze.  Nevertheless, Ms. Cohen has been determined by our board of directors to be 
independent within the meaning of Rule 10A-3 under the Exchange Act, and, pursuant to NASDAQ listing rule 5615(a)(3), we have notified NASDAQ that we 
follow home country practice in lieu of compliance with NASDAQ listing rule 5605(c)(2)(A)(i), which enables Ms. Cohen to serve on our audit committee 
despite the fact that this causes our audit committee to not consist entirely of independent directors within the meaning of NASDAQ listing rule 5605(a)(2).   

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ITEM 16B. CODE OF ETHICS 

We have adopted a code of business conduct and ethics applicable to Formula’s Chief Executive Officer and Chief Financial Officer (who also serves as 
its principal accounting officer) and any person performing similar functions, as well as to its directors and other employees.  A copy of the code is available to all 
of Formula’s employees, investors and others without charge, upon request to the following address: Formula Systems (1985) Ltd., 35 Haplada St., Or Yehuda 
60218, Israel, Attn: Chief Executive Officer. 

The chairman of our audit committee may approve a request by our Chief Executive Officer, Chief Financial Officer (who also serves as our principal 

accounting officer) or any person performing similar functions for a waiver from the requirements of our code of ethics pertaining to (i) honest and ethical 
conduct, including the ethical handling of actual or apparent conflicts of interest between personal and professional relationship; (ii) full, fair, accurate, timely and 
understandable disclosure in reports and documents that we must file with, or submit to, the SEC and in other public communications made by us; (iii) 
compliance with applicable governmental laws, rules and regulations; (iv) the prompt internal reporting of violation of the code of ethics to the chairman of our 
audit committee; and (v) accountability for adherence to the code of ethics; provided in each case that the person requesting such waiver provides to our audit 
committee a full disclosure of the particular circumstances relating to such request.  The chairman of our audit committee will first determine whether a waiver of 
the relevant requirements of the code of ethics is required and, if such waiver is required, whether a waiver will be granted.  The person requesting such waiver 
may be required to agree to certain conditions before a waiver or a continuing waiver is granted. 

Any amendments to the code and all waivers from compliance with the code granted to our Chief Executive Officer, Chief Financial Officer (who also 
serves as our principal accounting officer) or any person performing similar functions with respect to its requirements described in the above paragraph will be 
publicly disclosed by us via a Report on Form 6-K in accordance with the regulations of the SEC.  No such amendment has been adopted, nor waiver provided, 
by us during the fiscal year ended December 31, 2010.  The 

ITEM 16C. PRINCIPAL ACCOUNTANT FEES AND SERVICES 

Principal Accountant Fees and Services 

We paid the following fees for professional services rendered by (i) Kost Forer Gabbay & Kasierer, Certified Public Accountant, a member firm of Ernst 

& Young Global, independent registered public accounting firm (which we refer to as Kost Forer), and (ii) Ziv Haft independent registered public accounting 
firm, a BDO member firm (which we refer to as Ziv Haft), for the years ended December 31, 2010 and December 31, 2009, respectively: 

Audit Fees 
Audit-Related Fees 
Tax Fees 
All Other Fees 
Total 

111

2010 

2009

($, in thousands)

600 
- 
88 
- 
688 

557
-
100
- 
657 

 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
  
 
  
 
  
 
  
   
  
   
  
  
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The audit fees for the years ended December 31, 2010 and 2009 were for professional services rendered for: the audits of our annual consolidated 
financial statements; agreed-upon procedures related to the review of our consolidated quarterly information; statutory audits of Formula and certain subsidiaries; 
issuance of comfort letters and consents; and assistance with review of documents filed with the SEC. 

Tax Fees for the years ended December 31, 2010 and 2009 were for services related to tax compliance, including the preparation of tax returns and 

claims for refund, and tax advice. 

Policy on Pre-Approval of Audit and Non-Audit Services of Independent Auditors 

Our audit committee is responsible for the oversight of our (and our subsidiaries’) independent auditor’s work. The audit committee’s policy is to pre-

approve all audit and non-audit services provided by our independent auditors (currently, Kost Forer and formerly, Ziv Haft) as well as our subsidiaries’ 
independent auditors (Kost Forer).  These services may include audit services, audit-related services, tax services and other services.  The audit committee sets 
forth the basis for its pre-approval in detail, listing the particular services or categories of services which are pre-approved, and setting forth a specific budget for 
such services.  Additional services may be pre-approved by the audit committee on an individual basis.  Once services have been pre-approved, our independent 
auditor and our management then report to the audit committee on a periodic basis regarding the extent of services actually provided in accordance with the 
applicable pre-approval, and regarding the fees for the services performed. 

During 2009 and 2010, all audit and non-audit services, [with the exception of certain due diligence services provided to our subsidiaries in 2010, which 

were inadvertently not pre-approved by our audit committee (although they were pre-approved by our public company subsidiaries’ entirely independent audit 
committees) and were instead subsequently ratified by our audit committee and which accounted for the entirety of the amount reflected in the category of “All 
other fees” for 2010], were pre-approved by our audit committee in accordance with the foregoing pre-approval procedures. 

ITEM 16D. EXEMPTIONS FROM THE LISTING STANDARDS FOR AUDIT COMMITTEES 

Not applicable. 

ITEM 16E. PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED PURCHASERS 

None. 

ITEM 16F. CHANGE IN REGISTRANT’S CERTIFYING ACCOUNTANT 

(a)(1)(i) Effective as of the second quarter of 2010, we mutually agreed with Ziv Haft that Ziv Haft would not continue to act as our independent auditor 

following its audit of our consolidated financial statements for the year ended December 31, 2009. 

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(ii) The reports of Ziv Haft on our financial statements for each of the two fiscal years ended December 31, 2009 and 2008 did not contain an adverse 

opinion or a disclaimer of opinion and were not qualified or modified as to uncertainty, audit scope, or accounting principles. 

(iii) In keeping with the requirements of the Companies Law, our decision to change accountants was recommended and/or approved by each of (a) the 

audit committee of our board of directors, (b) our board of directors and (c) our shareholders.  Pursuant to the Companies Law, the opinion of our audit committee 
with regard to the non-renewal of the services of Ziv Haft was presented at our 2010 annual general meeting of shareholders held on August 11, 2010, which 
opinion was formulated after Ziv Haft was given an opportunity to present its position to our audit committee. 

(iv) During each of the two fiscal years ended December 31, 2009 and 2008 and through the interim period preceding the non-continuation of Ziv Haft’s 

services, there were no disagreements with Ziv Haft on any matter of accounting principles or practices, financial statement disclosure, or auditing scope or 
procedure, which, if not resolved to the satisfaction of Ziv Haft, would have caused Ziv Haft to make reference to the matter in connection with its reports. 

(v) During each of the two fiscal years ended December 31, 2009 and 2008 and through the interim period preceding the non-continuation of Ziv Haft’s 

services, none of the reportable events listed in paragraphs (a)(1)(v)(A) through (D) of Item 16F of the SEC’s Form 20-F occurred. 

(2) Based on the recommendation and/or approval by each of (a) the audit committee of our board of directors, (b) our board of directors and (c) our 

shareholders (shareholder approval was obtained at our 2010 Annual General Meeting of shareholders held on August 11, 2010), Kost Forer was engaged as our 
new independent auditor for the fiscal year ending December 31, 2010, effective as of the start of our 2nd fiscal quarter of 2010.  Prior to its engagement, we did 
not consult with Kost Forer regarding matters or events set forth in paragraphs (a)(2)(i) or (a)(2)(ii) of Item 16F of the SEC’s Form 20-F. 

(3) We have provided Ziv Haft with a copy of the disclosures that we have made in response to this Item 16F(a) and requested that Ziv Haft furnish us 

with a letter addressed to the SEC stating whether it agrees with the above statements made by us in response to this Item 16F(a) and, if not, stating the respects in 
which it does not agree with such statements.  Ziv Haft’s response letter is filed as Exhibit 15.9 to this annual report on Form 20-F. 

ITEM 16G. CORPORATE GOVERNANCE 

The NASDAQ Global Market requires companies with securities listed thereon to comply with its corporate governance standards.  As a foreign private 

issuer, we are not required to comply with all of the rules that apply to listed domestic U.S. companies.  Pursuant to NASDAQ listing rule 5615(a)(3), we have 
notified NASDAQ that with respect to the corporate governance practices described below, we instead follow Israeli law and practice and accordingly do not 
follow the NASDAQ listing rules. Except for the differences described below, we do not believe there are any significant differences between our corporate 
governance practices and those that apply to a U.S. domestic issuer under the NASDAQ Global Market corporate governance rules. 

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•           Majority Board Independence and Executive Sessions of Independent Directors:  Under the Companies Law, we do not need to have a majority 
of independent directors (as defined under the NASDAQ listing rules) serving on our board of directors, nor do our independent directors need to meet regularly 
in sessions at which only they are present, as is required of U.S. domestic issuers under NASDAQ listing rules 5605(b)(1)-(b)(2). 

•           Audit Committee Composition: While our directors who are members of the audit committee all satisfy the criteria for independence referenced 
in Rule 10A-3(b)(1) under the Exchange Act, they are not all “independent directors” as defined in NASDAQ listing rule 5605(a)(2), which is generally required 
for a U.S. domestic issuer under NASDAQ listing rule 5605(c)(2)(A)(i).  Ms. Dafna Cohen, who serves on our audit committee, served as director of investments 
and treasurer of our former controlling shareholder Emblaze within the past three years and is therefore not independent under the NASDAQ independent director 
definition.  Israeli law requires us, as a public company, to appoint an audit committee comprised of at least three directors, including all of our external 
directors.  The chairman of the board of directors, any director employed by or otherwise providing services to our company, and a controlling shareholder or any 
relative of a controlling shareholder, may not be a member of the audit committee, but these criteria do not mimic the NASDAQ independent director requirement 
for audit committee membership. 

•           Independent Director Oversight of Executive Officer Compensation:  Under Israeli law, the compensation of executive officers is determined by 
the full board of directors, and there is no requirement for a recommendation or determination of such compensation by independent directors or a compensation 
committee of the board, as NASDAQ listing rule 5605(d) requires. If the chief executive officer or any other executive officer is also a director, then the 
Companies Law requires that the terms of compensation of the officer must be approved by the audit committee, the board of directors and shareholders of a 
company, and that officer may not be present when the audit committee or board of directors discusses or acts upon the terms of his or her compensation. 

•           Independent Director Oversight of Nominations: Under Israeli law, there is no requirement to have an independent nominating committee or the 
independent directors of a company select (or recommend for selection) director nominees, as is required under NASDAQ listing rule 5605(e) for a U.S. domestic 
issuer.  Our board of directors handles this process, as is permitted by our articles of association and the Companies Law.  We also need not adopt a formal board 
resolution or charter addressing the director nominations process and such related matters as may be required under the U.S. federal securities laws, as NASDAQ 
requires for a U.S. issuer. 

114

 
 
 
 
 
  
 
 
 
  
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•           Review of Related Party Transactions: Under Israeli law, related party transactions involving our company require the approval of the board of 
directors and, if involving an extraordinary transaction with an office holder, by our audit committee as well, and if involving a controlling shareholder or a third 
party where the controlling shareholder has a personal interest, require shareholder approval, including a special majority), rather than approval by the audit 
committee or other independent body of our board of directors as required under NASDAQ listing rule 5630. 

•           Shareholder Approval:  Pursuant to Israeli law, we seek shareholder approval for all corporate actions requiring such approval under the 

requirements of the Companies Law, which are different from, or in addition to, the requirements for seeking shareholder approval under NASDAQ listing rule 
5635.  See “Item 10. Additional Information— Memorandum and Articles of Association— Approval of Certain Transactions Under the Companies Law” in this 
annual report for a description of the transactions requiring shareholder approval under the Companies Law. 

•           Quorums for Shareholders Meetings.  The quorum for a shareholders meeting, as stipulated in our articles of association, complies with the 

provisions of Israeli law, and requires the presence, in person or by proxy of holders of 25% of our outstanding ordinary shares, in lieu of the requirement 
specified in NASDAQ listing rule 5620(c) under which the quorum for any shareholders meeting shall not be less than 33⅓% of the outstanding voting shares of 
a listed company. 

ITEM 17. FINANCIAL STATEMENTS 

We have elected to provide financial statements and related information pursuant to Item 18. 

ITEM 18. FINANCIAL STATEMENTS 

PART III 

Our consolidated financial statements and the report of our independent registered public accounting firm in connection therewith are filed as part of this 

annual report, as noted on the pages below: 

Report of Independent Registered Public Accounting Firm 
Consolidated Balance Sheets at December 31, 2010 and 2009 
Consolidated Statements of Operations for the Years Ended December 31, 2010, 2009 and 2008
Consolidated Statements of Changes in Shareholders’ Equity for the Years Ended December 31, 2010, 2009 and 2008 
Consolidated Statements of Cash Flows for the Years Ended December 31, 2010, 2009 and 2008
Notes to Consolidated Financial Statements 

F-2
F-5
F-7
F-8
F-10
F-14

115

 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
  
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ITEM 19. EXHIBITS 

Exhibit 
No. 

1.1 
1.2 
2.1 

4.1 
4.2 
8 
12.1 
12.2 
13.1 

13.2 

15.1 
15.2 
15.3 
15.4 
15.5 
15.6 
15.7 

   Memorandum of Association (1) 
   Articles of Association as amended on December 28, 2005 (2)
   Depositary Agreement by and among Formula Systems (1985) Ltd., Bank of New York Mellon and the holders of the American Depositary 

Shares of Formula Systems (1985) Ltd. (1) 

   Form of Letter of Indemnification, dated December 28, 2005 (2)
   English translation of Formula Systems (1985) Ltd. Employees and Office Holders Share Option Plan (2008)(3) 
   List of Subsidiaries* 
   Certification of the Chief Executive Officer pursuant to Rule 13a-14(a)/Rule 15d-14(a) under the Exchange Act * 
   Certification of the Chief Financial Officer pursuant to Rule 13a-14(a)/Rule 15d-14(a) under the Exchange Act * 
   Certification of the Chief Executive Officer pursuant to Rule 13a-14(b)/Rule 15d-14(b) under the Exchange Act and 18 U.S.C. Section 1350, as 

adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002*

   Certification of the Chief Financial Officer pursuant to Rule 13a-14(b)/Rule 15d-14(b) under the Exchange Act and 18 U.S.C. Section 1350, as 

adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002*

   Consent of Kost, Forer, Gabbay & Kasierer, a Member of Ernst & Young Global*
   Consent of Levy Cohen and Co. * 
   Consent of Levy Cohen and Co. * 
   Consent of Verstegen accountants en adviseurs* 
   Consent of KDA Audit Corporation* 
   Consent of Maria Negyessy* 
   Letter dated March 17, 2011 of Ziv Haft, registered certified public accountants (Isr.) BDO member firm, required to be filed under Item 16F(a)

(3) of this annual report. * 

______________ 
* Filed herewith. 

(1)  Incorporated by reference to the Registration Statement on Form F-1 (File No. 333-8858) filed with respect to the registrant’s American Depositary Shares. 
(2)  Incorporated by reference to the annual report on Form 20-F for the 2005 fiscal year filed by the registrant with the Securities and Exchange Commission on 
June 29, 2006. 
(3)  Incorporated by reference to the annual report on Form 20-F for the 2008 fiscal year filed by the registrant with the Securities and Exchange Commission on 
April 27, 2009. 

116

 
  
 
  
 
 
 
 
  
  
 
 
 
  
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FORMULA SYSTEMS (1985) LTD. 

(An Israeli corporation) 

2010 Annual Report 

 
 
 
 
 
 
 
 
  
 
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FORMULA SYSTEMS (1985) LTD. 
 (An Israeli Corporation) 

CONSOLIDATED FINANCIAL STATEMENTS 

AS OF DECEMBER 31, 2010 

U.S. DOLLARS IN THOUSANDS 

INDEX 

Report Of Independent Registered Public Accounting Firms:

Consolidated Financial Statements: 

Balance Sheets 

Statements of Income 

Statements of Changes in Shareholders' Equity 

Statements of Cash Flows 

Notes to Financial Statements 

Page

F-2 - F-4

F-5 - F-6

F-7

F-8 - F-9

F-10 - F-13

F-14 - F-63

 
  
 
 
 
 
 
  
  
 
 
 
  
  
 
  
 
 
  
 
  
 
  
 
  
 
  
 
  
 
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Kost Forer Gabbay & Kasierer
3 Aminadav St. 
Tel-Aviv 67067, Israel 

Tel:  972 (3)6232525 
Fax: 972 (3)5622555 
www.ey.com/il 

Report of Independent Registered Public Accounting Firm 
To the Board of Directors and Shareholders of 
FORMULA SYSTEMS (1985) LTD. 

We have audited the accompanying consolidated balance sheet of Formula Systems (1985) Ltd. and its subsidiaries (the "Company") as of December 31,
2010 and the related consolidated statements of income, changes in shareholders' equity and cash flows for the year then ended. These financial statements are the
responsibility of the Company's management. Our responsibility is to express an opinion on these financial statements based on our audits. 

We did not audit the financial statements of certain subsidiaries, which statements reflect total assets of 2% as of December 31, 2010, and total revenues
of 4%, for the year then ended, of the related consolidated totals. Those statements were audited by other auditors whose reports have been furnished to us, and
our opinion, insofar as it relates to the amounts included for those subsidiaries, is based solely on the reports of the other auditors. 

The financial statements of the Company as of December 31, 2009 and for each of the two years in the period ended December 31, 2009, were audited

by another auditor who expressed an unqualified opinion on those financial statements in his report dated April 29, 2010. 

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require
that  we plan and perform the  audit to obtain  reasonable assurance  about whether the  financial  statements  are free  of  material misstatement.  An  audit  includes
examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles
used  and  significant  estimates  made  by  management,  as  well  as  evaluating  the  overall  financial  statement  presentation.  We  believe  that  our  audits  provide  a
reasonable basis for our opinion. 

In  our  opinion, based  on  our  audits  and  the  reports  of  the  other  auditors,  the  consolidated  financial  statements  referred  to  above  present  fairly,  in  all
material respects, the consolidated financial position of the Company and its subsidiaries at December 31, 2010 and the consolidated results of their operations
and their cash flows for the year then ended, in conformity with accounting principles generally accepted in the United States. 

We also have  audited,  in  accordance  with the  standards of  the  Public  Company  Accounting  Oversight  Board  (United States),  the  Company's  internal
control  over  financial  reporting  as  of  December  31,  2010,  based  on  criteria  established  in  Internal  Control-Integrated  Framework  issued  by  the  Committee  of 
Sponsoring Organizations of the Treadway Commission and our report dated March 18, 2011 expressed an unqualified opinion thereon. 

Tel-Aviv, Israel 
March 18, 2011 

/s/ Kost, Forer, Gabbay & Kasierer
KOST, FORER, GABBAY & KASIERER
A Member of Ernst & Young Global

F-2

 
  
    
  
 
 
 
 
 
 
  
 
 
 
    
 
  
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Kost Forer Gabbay & Kasierer
3 Aminadav St. 
Tel-Aviv 67067, Israel 

Tel:  972 (3)6232525 
Fax: 972 (3)5622555 
www.ey.com/il 

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

To the Board of Directors and Shareholders of 

FORMULA SYSTEMS (1985) LTD. 

We have audited Formula Systems (1985) Ltd's ("Formula" or "the Company") internal control over financial reporting as of December 31, 2010, based
on criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (the COSO
criteria).  Formula's  management  is  responsible  for  maintaining  effective  internal  control  over  financial  reporting  in  the  accompanying  Management's  Annual
Report on Internal Control Over Financial Reporting. Our responsibility is to express an opinion on the Company's internal control over financial reporting based
on our audit. 

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require
that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material
respects. Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, testing and
evaluating the design and operating effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered necessary
in the circumstances. We believe that our audit provides a reasonable basis for our opinion. 

A  Company's  internal  control  over  financial  reporting  is  a  process  designed  to  provide  reasonable  assurance  regarding  the  reliability  of  financial
reporting and the  preparation of financial statements for  external purposes in accordance with generally accepted  accounting principles. A Company's internal
control  over  financial  reporting  includes  those  policies  and  procedures  that  (1)  pertain  to  the  maintenance  of  records  that,  in  reasonable  detail,  accurately  and
fairly reflect the transactions and dispositions of the assets of the Company; (2) provide reasonable assurance that transactions are recorded as necessary to permit
preparation  of  financial  statements  in  accordance  with  generally accepted  accounting  principles,  and  that  receipts  and  expenditures  of  the  Company  are  being
made only in accordance with authorizations of management and directors of the Company; and (3) provide reasonable assurance regarding prevention or timely
detection of unauthorized acquisition, use, or disposition of the Company's assets that could have a material effect on the financial statements. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation
of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance
with the policies or procedures may deteriorate. 

F-3

 
  
    
   
   
 
 
 
 
  
 
 
 
    
  
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Kost Forer Gabbay & Kasierer
3 Aminadav St. 
Tel-Aviv 67067, Israel 

Tel:  972 (3)6232525 
Fax: 972 (3)5622555 
www.ey.com/il 

As indicated in the accompanying Management's Report on Internal Control over Financial Reporting, management's assessment of and conclusion on
the  effectiveness  of  internal  control  over  financial  reporting  did  not  include  the  internal  controls  of  Fusion  Solutions  LLC.  which  is  included  in  the  2010
consolidated financial statements of Formula Systems (1985) Ltd. and which constituted 1.7% of consolidated total assets and 0.7% of consolidated shareholders'
equity as of December 31, 2010, and 6.2% of consolidated revenues and 6.8% of consolidated net income from continuing operations for the year then ended. Our
audit of internal control over financial reporting of Formula Systems (1985) Ltd. also did not include an evaluation of the internal control over financial reporting
of Fusion Solutions LLC. 

In our opinion, Formula maintained, in all material respects, effective internal control over financial reporting as of December 31, 2010, based on the

COSO criteria. 

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the consolidated balance
sheets of Formula and its subsidiaries as of December 31, 2010 and the related consolidated statements of operations, changes in equity and cash flows for the
year then ended and our report dated March 18, 2011 expressed an unqualified opinion thereon. 

The financial statements of the Company as of December 31, 2009 and for each of the two years in the period ended December 31, 2009, were audited

by another auditor who expressed an unqualified opinion on those financial statements in his report dated April 29, 2010. 

Tel-Aviv, Israel 
March 18, 2011 

/s/ Kost, Forer, Gabbay & Kasierer
KOST, FORER, GABBAY & KASIERER
A Member of Ernst & Young Global

F-4

 
    
    
 
 
 
 
 
 
 
 
    
 
  
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CONSOLIDATED BALANCE SHEETS 

U.S. dollars in thousands 

ASSETS 

CURRENT ASSETS: 

Cash and cash equivalents 
Marketable securities (Note 4) 
Short-term deposits 
Trade receivables (net of allowances for doubtful debts of $ 3,781 and $ 4,750 as of December 31, 2010 and 2009, 

respectively) 

Other current assets (Note 16a) 
Inventories 
Total assets attributed to discontinued operations 

LONG-TERM INVESTMENTS: 
Marketable Securities (Note 4) 
Deferred taxes (Note 15b) 
Investments in affiliated company (Note 6) 
Prepaid expenses and other assets 

SEVERANCE PAY FUND 

PROPERTY, PLANTS AND EQUIPMENT, NET (Note 7) 

NET INTANGIBLE ASSETS (Note 9) 

GOODWILL (Note 8) 

The accompanying notes form an integral part of the financial statements. 

F-5

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

December 31,

2010

2009

110,508
38,170
24

154,366
23,140
5,601

-   

100,205
44,171
13,838

130,237
22,448
2,439
27 

331,809   

313,365 

2,828
13,135
3,209
5,493   

24,665   

55,286   

12,411   

7,381
9,499
3,710
3,423 

24,013 

44,131 

9,989 

33,101   

27,534 

166,495   

147,407 

623,767   

566,439 

 
 
  
 
 
 
 
 
 
  
 
  
 
  
   
   
   
   
   
   
   
   
   
   
  
   
  
   
  
   
   
   
   
   
   
  
   
  
   
  
   
   
  
   
   
  
   
   
  
   
   
  
   
  
   
  
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CONSOLIDATED BALANCE SHEETS 

U.S. dollars in thousands 

LIABILITIES AND SHAREHOLDERS' EQUITY 

CURRENT LIABILITIES: 

Liabilities to banks (Note 16b) 
Trade payables 
Deferred revenue 
Employees and payroll accrual 
Other accounts payable (Note 16c) 
Dividend payable 
Liability in respect of business combinations
Debentures (Note 11) 
Liabilities attributed to discontinued operations 

LONG-TERM LIABILITIES: 

Debentures (Note 11) 
Deferred taxes (Note 15e) 
Customer advances 
Liabilities to banks and others (Note 10) 
Liability in respect of business combinations
Accrued severance pay 

COMMITMENTS AND CONTINGENCIES (Note 13) 

SHAREHOLDERS' EQUITY (Note 14): 

Formula shareholders' equity: 
Share capital - ordinary shares of NIS 1 par value 
Authorized - December 31, 2010 and 2009 - 25,000,000 shares; Issued: December 31, 2010 - 13,620,780 and 2009 - 

13,224,780 shares) 
Additional paid-in capital 
Retained earnings 
Other accumulated comprehensive loss 
Treasury shares (24,780 shares as of December 31, 2010 and 2009) 

Total Formula shareholders' equity 
Non-controlling interests 

TOTAL SHAREHOLDERS' EQUITY 

The accompanying notes form an integral part of the financial statements. 

F-6

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

December 31,

2010

2009

6,684
53,177
26,845
40,704
30,693
-
3,963
15,927

-   

10,055
43,777
25,206
32,029
26,994
6,694
210
14,639
314 

177,993   

159,918 

31,854
2,654
3,520
3,154
4,758
65,450   

43,918
2,207
1,116
8,556
1,517
53,893 

111,390   

111,207 

3,807
136,222
58,441
(596)
(259)  

197,615
136,769   

3,736
131,631
60,048
(7,115)
(259)

188,041
107,273 

334,384   

295,314 

623,767   

566,439 

 
 
 
 
  
  
 
 
 
  
 
  
 
  
   
   
   
   
   
   
   
   
   
   
   
   
  
   
  
   
   
   
   
   
   
   
   
  
   
  
   
   
  
   
   
   
   
   
   
   
   
  
   
   
   
  
   
   
  
   
  
   
  
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CONSOLIDATED STATEMENTS OF INCOME 

U.S. dollars in thousands, except per share amounts 

Revenues (Note 16g) 
Proprietary software products 
Software services 

Total revenues 

Cost of revenues 
Proprietary software products 
Software services 

Total cost of revenues 

Gross profit 
Research and development costs, net 
Selling, general and administrative expenses 
Other expenses (income), net 

Operating income 
Financial expenses, net (Note 16d) 
Losses on realization of investments, net 

Income before taxes on income 

Taxes on income (Note 15) 

Equity in losses of affiliated company, net 

Income from continuing operation 

Net income from discontinued operations (Note 17d) 

Net income 

Net income Attributable to non-controlling interests 

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

Year ended 
December 31,
2009

2010 

2008

98,498     
451,196     

88,815
380,575   

92,560
410,683 

549,694     

469,390   

503,243 

46,297     
366,166     

43,057
309,226   

43,246
330,529 

412,463     

352,283   

373,775 

137,231     
5,503     
84,510     
231     

46,987     
(4,371)    
-     

42,616     
(6,544)    

117,107
4,430
77,322
(1,668)  

37,023
(231)

-   

36,792
(8,305)  

129,468
6,564
90,451
580 

31,873
(5,908)
(337)

25,628
(3,279)

36,072     

28,487   

22,349 

(1,070)    
35,002     
-     

(335)
28,152

4,878   

35,002     

33,030   

16,623     

13,954   

(216)
22,133
555 

22,688 

10,819 

Net income attributable to Formula's shareholders 

18,379     

19,076   

11,869 

Amount attributable to Formula's shareholders 

Income from continuing operation 
Income from discontinued operation 

Earnings per share generated from continuing operation: 
Basic 
Diluted 

Earnings per share generated from discontinued operations:
Basic 
Diluted 

Total earnings per share: 
Basic 
Diluted 

Weighted average number of shares outstanding in thousands (Note 16h):
Basic 
Diluted 

The accompanying notes form an integral part of the financial statements. 

F-7

18,379     
-     

14,198

4,878   

18,379     

19,076   

1.37     
1.36     

-     
-     

1.37     
1.36     

1.08   
1.04   

0.37   
0.36   

1.44   
1.40   

11,314
555 

11,869 

0.84 
0.84 

0.04 
0.04 

0.88 
0.88 

13,382     
13,523     

13,200   
13,564   

13,200 
13,200 

 
 
 
 
 
  
 
 
 
  
  
   
     
 
  
      
 
  
      
      
 
  
      
 
  
      
 
  
      
 
  
      
 
  
      
  
 
  
      
 
  
      
 
  
      
 
  
      
 
  
      
      
  
      
 
  
      
  
 
      
 
 
  
      
      
 
 
  
      
      
 
 
  
      
      
 
 
  
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FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

CONSOLIDATED STATEMENTS OF CHANGES IN SHARHOLDERS' EQUITY 

U.S. dollars in thousands (except share data) 

Share Capital

  Number

Amount

Additional
paid-in
capital

Retained
earnings

Accumulated      

other 
comprehensive   
loss 

    Cost of 
treasury
shares 

Total
Formula '
shareholders'
Equity

Non-
controlling
interests

Balance as of January 1, 2008 
Changes during 2008: 
Net Income 
Unrealized loss from available - for-sale securities, net 
Adjustment for other than temporary impairment on marketable 

securities 

Foreign Currency translation adjustments 
Total comprehensive income 
Gain from issuance of shares to third party in a development stage entity    
Stock Based Compensation expenses 
Changes in non-controlling interests due to holding changes 
Exercise of employees stock options 
Dividend to Formulas'' shareholders and to non-controlling interests in 

subsidiaries 

    13,200,000

3,736

132,545

69,229

(6,863)    

(259)

198,388

107,915

-
-

-
-   
-
-
-
-
-

-   

-
-

-
-   
-
-
-
-
-

-   

-
-

-
-   
-
43
-
-
-

11,869
-

-     
(1,123)    

-
-   
-
-
-
-
-

27     
859     
-     
-     
-     
-     
-     

-     

-   

(40,126)  

-
-

-
-   
-
-
-
-
-

-   

11,869
(1,123)

27
859   

11,632
43
-
-
-

10,819
(20)

20
1,164 

43
1,161
(9,483)
1,426

(40,126)  

(5,612)

Balance as of December 31, 2008 
Changes during 2009: 
Net Income 
Unrealized gain from derivative instruments, net 
Unrealized gain (loss) from available - for-sale securities, net 
Other temporary impairment 
Foreign Currency translation adjustments 
Total comprehensive income 
Stock Based Compensation expenses 
Non-controlling interests changes due to holding changes including 

exercise of employees stock options 

Dividend to non-controlling interests in subsidiaries 

    13,200,000

3,736

132,588

40,972

(7,100)    

(259)

169,937

107,433

-
-
-

-   

-

-
-   

-
-
-

-   

-

-
-   

-
-
-

-   

308

(1,265)

-   

19,076
-
-

-   

-

-
-   

-     
3     
(66)    
(250)    
298     

-     

-     
-     

-
-
-

-   

-

-
-   

19,076
3
(66)
(250)
298   

19,061
308

13,954
2
74

413 

1,333

(1,265)

-   

(842)
(15,094)

Balance as of December 31, 2009 

    13,200,000   

3,736   

131,631   

60,048   

(7,115)    

(259)  

188,041   

107,273 

The accompanying notes form an integral part of the financial statements. 

F-8

 
 
 
 
  
 
 
 
 
  
   
  
   
  
 
  
   
  
   
     
   
      
   
   
   
   
   
   
   
   
   
  
   
      
   
      
   
   
   
   
   
   
      
   
   
   
  
   
      
  
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Client: v215200_FORMULA SYSTEMS (1985) LTD_20-F

Vintage Filings Pg: 127

Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 126

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS' EQUITY 

U.S. dollars in thousands (except share data) 

Share Capital

  Number

Amount

Additional
paid-in
capital

Retained
earnings

Accumulated      

other 
comprehensive   
loss 

    Cost of 
treasury
shares 

Changes during 2010: 
Net Income 
Unrealized gain from derivative instruments, net 
Unrealized gain (loss) from available - for-sale securities, net 
Realized gain from available-for-sale securities 
Foreign Currency translation adjustments 
Total comprehensive income 
Stock Based Compensation expenses 
Exercise of employees stock options 
Non controlling interests changes due to holding changes including 

exercise of employees stock options 
Acquisition of non-controlling interests 
Dividend to Formula's shareholders and to non-controlling interests in 

subsidiaries 

-
-
-
-
-   

-
396,000

-
-
-
-
-   

-
71

-
-
-
-
-   

18,379
-
-
-
-   

458
(71)

6,258
(2,054)

-
-

-

-   

-   

-   

(19,986)  

-     
4     
180     
250     
6,085     
6,519     
-     
-     

-     

-     

Total
Formula '
shareholders'
Equity

Non-
controlling
interests

-
-
-
-
-   

-
-

-

18,379
4
180
250
6,085   
24,898
458
-

6,258
(2,054)

16,623
3
(21)

4,793 

1,006
-

16,068
(1,711)

(19,986)  

(7,265)

Balance as of December 31, 2010 

    13,596,000   

3,807   

136,222   

58,441   

(596)    

(259)  

197,615   

136,769 

Year ended 
December 31,
2009

2010 

2008

Accumulated unrealized loss from available - for-

sale securities 

Accumulated currency translation adjustments 
Accumulated Unrealized gain from derivative 

instruments 

(954)
351

7   

(1,384)
(5,734)

3   

(1,068)
(6,032)

- 

Accumulated other comprehensive income (loss) 

596   

(7,115)  

(7,100)

The accompanying notes form an integral part of the financial statements. 

F-9

 
 
 
 
 
  
 
 
 
 
  
   
  
   
  
 
  
   
  
   
     
   
     
   
   
   
   
   
   
   
   
   
   
      
   
   
  
   
      
  
 
  
 
  
   
  
  
  
  
   
  
  
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Client: v215200_FORMULA SYSTEMS (1985) LTD_20-F

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Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 127

CONSOLIDATED STATEMENTS OF CASH FLOWS 

U.S. dollars in thousands 

Cash flows from operating activities: 

Net income 
Adjustments to reconcile net income  to net cash provided by operating activities:
Impairment and write down of other investments  and fixed assets
Impairment of available for sale marketable securities 
Equity in losses of affiliated company 
Depreciation and amortization 
Amortization of convertible debt discount, increase in value and current interest
Increase (decrease)  in accrued severance pay, net 
Gain from sale of operation and subsidiaries 
Loss (gain) from sale of property, plants and equipment 
Loss (gain) on realization of shareholdings and operations 
Stock-based compensation expenses 
Changes in financial liabilities, net 
Loss (gain) from repurchase of convertible debt, net 
Changes in value of long term loans and deposits, net 
Changes in deferred taxes, net 
Change in liability in respect of business combinations 
Loss (gain) from sale and decrease (increase) in value of marketable securities classified as trading
Proceeds from derivatives 

Changes in operating assets and liabilities: 
Decrease (increase) in inventories 
Decrease (increase) in trade receivables 
Decrease (increase) in other accounts receivable 
Increase (decrease)  in trade payables 
Increase (decrease) in other accounts payable 
Increase in customer advances 

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

Year ended 
December 31,
2009

2010 

2008

35,002     

33,030

-     
292     
1,070     
15,451     
1,728     
(148)    
(146)    
1     
-     
1,464     
325     
-     
64     
(3,355)    
265     
630     
2,423     

(3,007)    
(9,500)    
(1,129)    
5,666     
925     
5,351     

59
143
335
14,605
-
(1,618)
(4,389)
(2,219)
-
1,641
(202)
2
(210)
665
458
(2,609)
-

340
13,057
12,478
1,604
(12,875)

1,345   

22,688

502
-
216
13,082
-
4,984
-
(341)
337
1,505
4,950
(218)
(129)
(1,881)
(558)
1,481
-

446
(8,241)
3,914
(2,602)
6,674
575 

Net cash provided by operating activities 

53,372     

55,640   

47,384 

The accompanying notes form an integral part of the financial statements. 

F-10

 
 
 
  
  
 
 
 
 
  
  
   
  
     
   
     
     
 
  
     
      
  
      
      
 
  
      
 
  
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Client: v215200_FORMULA SYSTEMS (1985) LTD_20-F

Vintage Filings Pg: 129

Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 128

CONSOLIDATED STATEMENTS OF CASH FLOWS 

U.S. dollars in thousands 

Cash flows from investing activities: 

Acquisition of newly-consolidated subsidiaries and activities (Appendix C)
Proceeds from realization of investment in previously-consolidated subsidiaries (Appendix D)
Proceeds from sale of activity in a consolidated company 
Proceeds from sale of affiliates company 
Proceeds from sale of subsidiary's operation 
Changes in restrictions on short term deposit 
Restricted short term deposit, net 
Purchase of property and equipment 
Proceeds from (investment in) marketable securities, net 
Proceeds from sale of property, plants and equipment 
Investment in and loans to affiliates and other companies 
Other investments 
Payments to former shareholders of consolidated company 
Changes in short term deposits, net 
Proceeds from long term bank deposits 
Capitalization of software development and other costs 
Purchase of non-controlling interests in subsidiaries 

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

Year ended 
December 31,
2009

2010 

2008

(13,975)
- 
146 
- 
- 
- 
400 
(5,348)
12,246 
446 
(1,160)
(282)
(121)
13,445 
- 
(9,186)
- 

(1,262)
3,482
105
-
-
4,040
-
(2,713)
3,064
5,666
-
-
(6,455)
(11,945)
139
(6,960)
- 

(13,633)
-
-
150
15,506
(4,040)
-
(4,055)
(6,795)
1,011
(187)
(756)
(5,973)
(1,659)
3,090
(6,683)
(16,983)

Net cash used in investing activities 

(3,389)

(12,839)

(41,007)

The accompanying notes form an integral part of the financial statements. 

F-11

 
 
 
  
  
 
 
 
 
  
  
   
  
     
   
     
     
 
  
     
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
  
 
  
      
 
  
 
  
Date: 3/18/2011 17:21:49 User: chunso
Client: v215200_FORMULA SYSTEMS (1985) LTD_20-F

Vintage Filings Pg: 130

Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 129

CONSOLIDATED STATEMENTS OF CASH FLOWS 

U.S. dollars in thousands 

Cash flows from financing activities: 

Exercise of employees stock options in subsidiaries 
Dividend paid to non-controlling interests in subsidiaries 
Dividend to Formula's shareholders 
Short-term bank credit, net 
Repayment of long-term loans from banks and others 
Receipt (payment) of short-term loans 
Share issuance in a subsidiary to non-controlling interest, net 
Purchase of non-controlling interests 
Proceeds from SWAP transactions 
Repayment and repurchase of debenture 

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

Year ended  
December 31,
2009

2010 

2008

1,850     
(13,959)    
(19,986)    
(229)    
(7,574)    
(3,381)    
20,290     
(3,768)    
-     
(15,927)    

1,224
(8,400)
(29,964)
(247)
(8,616)
1,580
-
(3,774)
1,061
(5,824)  

876
(5,612)
(10,162)
(15,151)
(10,855)
(750)
-
-
-
(18,128)

Net cash used in financing activities 

(42,684)    

(52,960)  

(59,782)

Effect of exchange rate changes on cash and cash equivalents  

3,004     

(238)  

2,481 

Net increase (decrease) in cash and cash equivalents 
cash and cash equivalents at beginning of year(*) 

Cash and cash equivalents at end of year (*) 

(*)      Include cash and cash equivalents of discontinued operations. 

The accompanying notes form an integral part of the financial statements. 

F-12

10,303     
100,205     

(10,397)
110,602   

(50,924)
161,526 

110,508     

100,205   

110,602 

 
 
 
 
 
 
 
 
 
 
  
  
   
  
     
   
     
     
 
  
     
 
  
      
 
  
      
 
  
      
 
  
      
 
  
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Client: v215200_FORMULA SYSTEMS (1985) LTD_20-F

Vintage Filings Pg: 131

Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 130

CONSOLIDATED STATEMENTS OF CASH FLOWS 

U.S. dollars in thousands 

a.

b.

Supplemental cash flow information:: 
  Cash paid in respect of: 

Interest 
Income tax 

Non-cash activities: 
 Dividend payable to Formula's shareholders and to non-controlling interests in subsidiaries 
 Assets retirement obligation 
 Receivables from sale of property 

c.

Acquisition of newly-consolidated subsidiaries and activities:

 Assets and liabilities of subsidiaries consolidated as of acquisition date:
  Working capital (other than cash and cash equivalents)
  Property and equipment 
  Goodwill and intangible assets 
  Long-term liabilities 
  Other long term assets 
  Long term deferred tax liability 
  Liability to formerly shareholders 
  Non-controlling interests at acquisition date 

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

Year ended 
December 31,
2009

2010 

2008

3,847 
7,356 

- 
- 
- 

(3,341)    
(304)    
(18,040)    
5,199     
717     
(173)    
-     
1,967     

4,064 
4,444 

6,694 
275 
450   

-
-
(1,262)
-
-
-
-
-   

5,077 
5,192 

29,964 
- 
- 

(6,209)
(543)
(15,845)
395
-
1,771
6,723
75 

 Total 

(13,975)    

(1,262)  

(13,633)

d.

Proceeds from realization of investments in previously-consolidated subsidiaries:

  Working capital (other than cash and cash equivalents)
  Property and equipment 
  Other assets, deferred expenses and long term payables
  Goodwill 
  Adjustment to other comprehensive (loss) gain 
  Gain from realization of investments in subsidiaries 

 Total 

The accompanying notes form an integral part of the financial statements. 

F-13

-     
-     
-     
-     
-     
-     

-     

(2,259)
144
1,337
206
(230)
4,284   

3,482   

-
-
-
-
-

- 

 
 
 
 
 
  
 
 
 
 
  
 
  
   
 
  
     
   
     
     
 
     
 
 
  
 
 
 
  
 
   
      
   
      
      
  
 
  
 
 
  
 
 
  
   
      
      
   
      
      
 
   
      
 
   
      
      
   
      
 
 
   
      
 
  
Date: 3/18/2011 17:21:49 User: chunso
Client: v215200_FORMULA SYSTEMS (1985) LTD_20-F

Vintage Filings Pg: 132

Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 131

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands (except share and per share data) 

NOTE 1:-  GENERAL 

a. 

Formula Systems (1985) Ltd. ("Formula") was incorporated in Israel in 1985. Since 1991, Formula's shares have been traded on the Tel 
Aviv Stock Exchange ("TASE") and since 1997, through American Depositary Shares ("ADS") under the symbol FORTY on the Global 
Market in the United States ("NASDAQ"). Each ADS represents one ordinary share of Formula. 

Formula, through its subsidiaries (collectively, the "Company" or the "Group") is engaged in the development, production and marketing of 
information  technology  ("IT")  solutions  and  services.  The  Group  operates  through  its  three  subsidiaries  in  two  reportable  segments:  IT 
Services and Proprietary Software Solutions. For a description of the Company's operations see Note 16G. 

b. 

The following table presents certain information regarding the control and ownership of Formula's significant subsidiaries, as of the dates 
indicated: 

Name of subsidiary 

Matrix IT Ltd. ("Matrix") 
Magic Software Enterprises Ltd. ("Magic")
Sapiens International Corporation N.V. ("Sapiens")

The above list consists only of active companies that are held directly by Formula. 

NOTE 2 – SIGNIFICANT ACCOUNTING POLICIES 

Percentage of ownership 
and control
December 31,

2010

2009

50.1
51.7
71.6

50.1
58.1
70.4

a. 

b. 

The consolidated financial statements have been prepared in accordance with United States generally accepted accounting principles ("U.S. 
GAAP"). 

Use of estimates: 

The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect 
the  amounts  reported  and  disclosed  in  the  financial  statements  and  accompanying  notes.  The  Company's  management  believes  that  the 
estimates, judgments and assumptions used are reasonable based upon information available at the time they are made. These estimates, 
judgments and assumptions can affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the 
dates of the financial statements, and the reported amounts of revenue and expenses during the reporting period. Actual results could differ 
from those estimates. 

F-14

 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
   
   
  
 
  
 
  
 
   
     
 
  
   
   
   
   
   
   
  
Date: 3/18/2011 17:21:49 User: chunso
Client: v215200_FORMULA SYSTEMS (1985) LTD_20-F

Vintage Filings Pg: 133

Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 132

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands (except share and per share data) 

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

c. 

Financial statements in U.S. dollars: 

The  functional  currencies  of  Formula's  subsidiaries  are  NIS  and  U.S.  dollars.  Formula  has  elected  to  use  U.S.  dollar  as  its  reporting 
currency for all years presented. 

Formula  translates the  financial  statements  of  its  subsidiary  whose  functional  currency  is  NIS,  into  U.S.  dollars,  under  the  principles 
described in ASC 830. Assets and liabilities have been translated at period-end exchange rates.  Results of operations have been translated 
at the exchange rate at the dates on which those transactions occurred or at an average rate. Formula presents differences resulting from 
translation in equity under "accumulated other comprehensive income (loss)". 

d. 

Principles of consolidation: 

The consolidated financial statements include Formula's financial statements as well as those of its subsidiaries in which it has controlling 
interests. All intercompany balances and transactions have been eliminated upon consolidation. 

Non-controlling interests of subsidiaries represent the non-controlling shareholders' share of the total comprehensive income (loss) of the
subsidiaries and fair value of the net assets upon the acquisition of the subsidiaries. The non-controlling interests are presented in equity
separately from the equity attributable to the equity holders of the Company. 

e. 

Cash equivalents: 

Cash  equivalents  are  considered  by  the  Company  to  be  highly-liquid  investments,  including,  inter-alia,  short-term  deposits  with  banks, 
which the maturity dates are less than three months at the time of acquisition and which are unrestricted. 

f. 

Short-term deposits: 

Short-term deposits are deposits with maturities of more than three months but less than one year. Short-term deposits are presented at their
costs including accrued interest. 

g. 

Marketable securities: 

The Company accounts for investments in marketable securities in accordance with ASC 320, "Investments - Debt and Equity Securities". 
Management determines the appropriate classification of its investments in marketable debt and equity securities at the time of purchase 
and reevaluates such determinations at each balance sheet date. Debt and equity securities are classified as available-for- sale or as trading 
and reported at fair value. 

F-15

 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
   
   
   
   
   
  
Date: 3/18/2011 17:21:49 User: chunso
Client: v215200_FORMULA SYSTEMS (1985) LTD_20-F

Vintage Filings Pg: 134

Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 133

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands (except share and per share data) 

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

Unrealized gains and losses from marketable securities classified as "available for sale" are excluded from earnings and are reported as a 
component  in  equity  under  "accumulated  other  comprehensive  income  (loss)".  Realized  gains  and  losses  on  sales  of  investments,  as 
determined  on  a  specific  identification  basis,  are  included  in  financial  income,  net,  together  with  accretion  (amortization)  of  discount 
(premium), and interest or dividends. 

Unrealized gains and losses from marketable securities classified as "trading" are reported in the statements of operations. Investments are 
periodically reviewed to determine whether other-than-temporary impairment in value has occurred, in which case the investment is written 
down to its fair value, through the statements of operations. 

Declines in fair value of available-for-sale equity securities that are considered other-than-temporary, based on criteria described in SAB 
Topic 5M, "Other Than Temporary Impairment of Certain Investments in Equity Securities", are charged to earnings. Factors considered in 
making such a determination include the duration and severity of the impairment, the financial condition and near-term prospects of the 
issuer, and the intent and ability of the Company to retain its investment for a period of time sufficient to allow for any anticipated recovery 
in market value. 

For declines in value of debt securities, effective January 1, 2009, the Company applies an amendment to ASC 320. Under the amended 
impairment model, other-than-temporary impairment loss is deemed to exist and recognized in earnings if the Company intends to sell or if
it is more likely than not that it will be required to sell, a debt security, before recovery of its amortized cost basis. If the criteria mentioned 
above do not exist, the Company evaluates the collectability of the security in order to determine if the security is other than temporary 
impaired. 

For debt securities that are deemed other-than-temporarily impaired, the amount of impairment recognized in the statement of operations is
limited to the amount related to "credit losses" (the difference between the amortized cost of the security and the present value of the cash 
flows  expected  to  be  collected),  while  impairment  related  to  other  factors  is  recognized  in  other  comprehensive  income.  No  such 
impairments have been recognized in all period presented. 

F-16

 
 
 
  
 
 
 
 
 
  
 
 
 
  
Date: 3/18/2011 17:21:49 User: chunso
Client: v215200_FORMULA SYSTEMS (1985) LTD_20-F

Vintage Filings Pg: 135

Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 134

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands (except share and per share data) 

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

h. 

Inventories: 

Inventories are mainly comprised of hardware. Inventories are valued at the lower of cost or market value. Cost is determined on the "first 
in - first out" basis. 

i. 

Investments in affiliates: 

Affiliates are companies over which significant influence is exercised, but which are not consolidated subsidiaries, and are accounted for by 
the equity method, net of write-down for decrease in value, which is not of a temporary nature. 

j. 

Property, plant and equipment, net: 

Property and equipment are stated at cost, net of accumulated depreciation. Depreciation is calculated by the straight-line method over their 
estimated useful lives. The following are the annual depreciation rates: 

Computers and equipment 
Motor vehicles 
Buildings 
Leasehold improvements 

*) 

Over the shorter of the term of the lease or the estimated useful life of the asset.

k. 

Intangible assets: 

Intangible assets are comprised of software development costs and from other intangible assets: 

1. 

Software development costs: 

%

 7-33 (mainly 33%)
15
2-4
*-)

Development costs of software which is intended for sale, that are incurred after the establishment of technological feasibility of the 
relevant product, are capitalized. 
Research and development costs incurred in the process of software development before establishment of technological feasibility 
are  charged  to  expenses  as  incurred.  Costs  incurred  subsequent  to  the  establishment  of  technological  feasibility  are  capitalized 
according to the principles set forth in ASC 985-20, "Costs of Software to be Sold, Leased or Marketed". 

The Company's and its subsidiaries' technological feasibility is established upon completion of a detailed program design or working 
model. 

F-17

 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
   
   
   
  
 
 
  
  
 
 
 
   
   
   
  
Date: 3/18/2011 17:21:49 User: chunso
Client: v215200_FORMULA SYSTEMS (1985) LTD_20-F

Vintage Filings Pg: 136

Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 135

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands (except share and per share data) 

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

Capitalized  software  costs  are  amortized  on  a  product  by  product  basis.  Amortization  equals  the  greater  of  the  amount  computed 
using the: (i) ratio of current gross revenues from sales of the software to the total of current and anticipated future gross revenues 
from sales of that software, or (ii) the straight-line method over the estimated useful life of the product (generally three to six years). 

During the year ended December 31, 2010, consolidated subsidiaries capitalized software development costs aggregated to $ 9,100 
(2009 - $ 6,800) and amortized capitalized software development costs aggregated to $ 9,100 (2009 - $ 8,400, 2008 - $ 7,000). 

2. 

Other intangible assets: 

Other intangible assets are comprised of customers related intangible assets and acquired technology and are amortized over their 
useful  lives  using  a  method  of  amortization  that  reflects  the  pattern  in  which  the  economic  benefits  of  the  intangible  assets  are 
consumed or otherwise used up. Amortization is computed using the straight-line method as follows: 

Prepaid royalties 
Distribution rights 
Technology, usage rights and other intangible assets

%

15 years
5 years
3-8 years

The Company re-evaluates every year the remaining useful life of the intangible assets. During 2010, 2009 and 2008, no impairment 
was required. 

l. 

Impairment of long-lived assets and intangible assets subject to amortization:

The  Company's long-lived  assets  are reviewed  for impairment in accordance with ASC 360,  "Property, Plant  and Equipment" whenever
events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of assets to be held 
and used is measured by a comparison of the carrying amount of an asset to the future undiscounted cash flows expected to be generated by 
the assets. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying 
amount of the assets exceeds the fair value of the assets. During the years ended December 31, 2008, 2009 and 2010, no impairment were 
identified. 

F-18

 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
   
  
  
  
  
  
  
  
  
   
  
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FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands (except share and per share data) 

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

m. 

Goodwill: 

The  Company  applies  ASC  350,  "Intangible  - Goodwill  and  Other".  The  Company  performs  its  goodwill  annual  impairment  test  to  its 
reporting units at December 31 of each year, or more often if indicators of impairment are present. 

As required by ASC 350, the impairment test is accomplished using a two- step approach. The first step of the goodwill impairment test 
compares the fair value  of  a  reporting  unit  with its  carrying  amount, including  goodwill.  The  Company  compares  the  fair  value  of each 
reporting  unit  to  its  carrying  value  ('step  1')  and  if  the  fair  value exceeds  the  carrying  value  of the  reporting  unit  net  assets,  goodwill  is 
considered  not  impaired,  and  no  further  testing  is  required.  If  the  carrying  value  exceeds  the  fair  value  of  the  reporting  unit,  then  the 
implied fair value of goodwill is determined by subtracting the fair value of all the identifiable net assets from the fair value of the reporting 
unit. An impairment loss is recorded for the excess, if any; of the carrying value of goodwill over its implied fair value ('step 2'). 

At  December  31,  2009, the  market  capitalization  of  one  reporting  unit  was  below its  carrying  value.  The  Company  determines  the  fair 
value of this reporting unit using the Income Approach, which utilizes a discounted cash flow model, as it believes that this approach best 
approximates its fair value at this time. Assumptions related to revenue, gross profit, operating expenses, future short-term and long-term 
growth rates, weighted average cost of capital, interest, capital expenditures, cash flows, and market conditions are inherent in developing 
the discounted cash flow model. Additionally, the Company evaluated the reasonableness of the estimated fair value of its reporting unit by 
reconciling to its market capitalization. 

The  ability  to  reconcile  the  gap  between  the  market  capitalization  and  the  fair  value  depends  on  various  factors,  some  of  which  are 
quantitative, such as an estimated control premium that an investor would be willing to pay for a controlling interests in the Company, and 
some of which are qualitative and involve management judgment, including stable relatively high backlog and growing pipe line. 

During the years ended December 31, 2010, 2009 and 2008, no impairment was required. 

F-19

 
 
 
  
 
 
 
 
 
 
  
 
 
 
   
  
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Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 137

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands (except share and per share data) 

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

n. 

Business combinations: 

Effective January 1, 2009, the Company adopted the amended ASC 805, "Business Combinations". ASC 805 requires recognition of assets 
acquired, liabilities assumed, and non-controlling interest in the acquiree at the acquisition date, measured at their fair values as of that date.
This  ASC  also  requires  the  fair  value  of  acquired  in-process  research  and  development  ("IPR&D")  to  be  recorded  as  intangibles  with 
indefinite lives, contingent consideration to be recorded on the acquisition date, and restructuring and acquisition-related deal costs to be 
expensed  as  incurred.  Any  excess  of  the  fair  value  of  net  assets  acquired  over  purchase  price  and  any  subsequent  changes  in  estimated 
contingencies  are  to  be  recorded  in  earnings.  In  addition,  changes  in  valuation  allowance  related  to  acquired  deferred  tax  assets  and  in 
acquired income tax position are to be recognized in earnings. 

ASC 805 is applied prospectively for all business combinations occurring after January 1, 2009, except for changes in valuation allowance 
related to deferred tax assets and changes in acquired income tax position originating from business combinations that occurred prior to the 
effective date of this ASC, which are recognized in earnings following the adoption date. 

o. 

Variable interest entities: 

ASC  810,  "Consolidation"  provides  a  framework  for  identifying  Variable  Interest  Entities  ("VIEs")  and  determining  when  a  company 
should include the assets, liabilities, non-controlling interests and results of activities of a VIE in its consolidated financial statements. 

The  Company's  assessment  of  whether  an  entity  is  a  VIE  and  the  determination  of  the  primary  beneficiary  is  judgmental  in  nature  and 
involves the use of significant estimates and assumptions. Those include, among others, forecasted cash flows, their respective probabilities 
and  the  economic  value  of  certain  preference  rights.  In  addition,  such  assessment  also  involves  estimates  of  whether  a  group  entity  can 
finance its current activities, until it reaches profitability, without additional subordinated financial support. 

Effective January 1, 2010, the Company adopted an updated guidance for the consolidation of variable interest entities. This new guidance 
replaces the prior quantitative approach for identifying which enterprise should consolidate a variable interest entity, which was based on 
which enterprise was exposed to a majority of the risks and rewards, with a qualitative approach, based on which enterprise has both (1) the 
power to direct the economically significant activities of the entity and (2) the obligation to absorb losses of, or the right to receive benefits 
from,  the  entity  that  could  potentially  be  significant  to  the  variable  interest  entity.  Determination  about  whether  an  enterprise  should 
consolidate a variable interest entity is required to be evaluated continuously as changes to existing relationships or future transactions. The 
adoption of this standard did not have a material impact on our financial position or results of operations. 

F-20

 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
   
   
  
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Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 138

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands (except share and per share data) 

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

The  U.S.  based  consulting  and  staffing  services  business  that  the  Company  acquired  through  one  of  its  wholly  owned  subsidiaries  on 
January 17, 2010 is considered to be a VIE. The subsidiary is the primary beneficiary of the VIE, as a result of the fact that it holds the 
power to direct the activities of the acquired business, which significantly impacts its economic performance, and has the right to receive 
benefits accruing from the acquired business. 

p. 

Severance pay: 

The Company's and its subsidiaries' obligation for severance pay with respect to their Israeli employees is calculated pursuant to the Israeli 
Severance  Pay  Law  and  employee  agreements  based  on  the  most  recent  salary  of  the  employees  multiplied  by  the  number  of  years  of 
employment  and  are  presented  on  an  undiscounted  basis.  The  severance  pay  liability  to  its  employees  pursuant  to  Israeli  law  and 
employment  agreements  is  covered  in  part  by  managers'  insurance  policies,  for  which  the  Company  and  its  Israeli  subsidiaries  makes 
monthly  payments.  These  funds  are  recorded  as  assets  in  the  Company's  balance  sheet.  The  Company  can  only  make  withdrawals  from 
these funds for payments of severance pay. 

The  Company's  and  its  Israeli  subsidiary's  agreements  with  certain  of  their  Israeli  employees  are  in  accordance  with  Section  14  of  the 
Severance Pay Law -1963. Payments in accordance with Section 14 release the Company from any future severance payments in respect of
those employees. Deposits under Section 14 are not recorded as an asset in the Company's balance sheet. 

Total expenses (gain) in respect of severance pay for the years 2010, 2009 and 2008 were $ 1,300, ($ 1,100) and $ 7,400, respectively. 

q. 

Revenue Recognition: 

The  Company,  through  its  subsidiaries,  generate  revenues  primarily  from  the  sale  of  IT  services  which  includes:  software  products 
including maintenance, integration and infrastructure, training and deployment. In addition, the Company also generate revenues from the 
sale of software licenses and related maintenance and technical support as well as from related IT professional services. 

Revenues from IT services are generally recognized in accordance with ASC 605, "Revenue Recognition" and Staff Accounting Bulletin 
No.  104,  "Revenue  Recognition  in  Financial  Statements"  when  IT  service  is  provided,  and  after  persuasive  evidence  of  an  arrangement 
exists,  no  significant  Company  obligations  remain,  collection  of  the  resulting  receivable  is  reasonably  assured,  and  the  fees  are  fixed  or 
determinable. 

F-21

 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
   
   
  
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Doc Type: 20-F     File Name: v215200_20f.htm Pg: 139

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands (except share and per share data) 

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

Revenues derived from software license agreements are recognized in accordance ASC 985-605 "Software – revenue recognition", upon 
delivery of the software when collection is probable, where the license fee is otherwise fixed or determinable, and when there is persuasive 
evidence that an arrangement exists. 

As required by ASC 985-605, the Company determines the value of the software component of its multiple-element arrangements using the 
residual  method  when  vendor  specific  objective evidence  ("VSOE")  of  fair  value  exists  for  the  undelivered  elements  of  the  support  and 
maintenance agreements. VSOE is based on the price charged when an element is sold separately or renewed. Under the residual method, 
the  fair  value  of  the  undelivered  elements  is  deferred  and  the  remaining  portion  of  the  arrangement  fee  is  allocated  to  the  delivered 
elements and recognized as revenue. 

Revenues  from  consulting  and  training  services  provided  on  hourly  basis,  are  recognized  as  the  services  are  rendered.  Revenues  from 
maintenance and support are recognized over the service period. 

Certain  of  the  software  license  sales  may  also  include  implementation  and  customization  services  with  respect  to  such  software  license 
sales. In addition, the Company also provides consulting services that are not deemed essential to the functionality of the license, as well as 
outsourcing IT services. 

Revenues from license fees (included in the proprietary software products segment) that involve implementation and customization of the 
Company's software to customer specific requirements are generated by fixed-price or time-and-materials contracts. Revenues generated by
fixed-price  contracts  are  recognized  in  accordance  with  ASC  605-35  "Revenue  Recognition  -  Construction-Type  and  Production-Type 
Contracts" using the percentage-of-completion method. 

Estimates  of  total  project  requirements  are  based  on  prior  experience  of  customization,  delivery  and  acceptance  of  the  same  or  similar 
technology, and are reviewed and updated regularly by management. After delivery, if uncertainty exists about customer acceptance of the 
software,  license  revenue  is  not  recognized  until  acceptance.  Provisions  for  estimated  losses  on  uncompleted  contracts  are  made  in  the 
period in which such losses are first determined, in the amount of the estimated loss on the entire contract. As of December 31, 2010, no 
estimated losses were identified. 

Revenues  from  time-and-materials  contracts  for  which  the  Company  is  reimbursed  for  labor  hours  at  fixed  hourly  billing  rates  are
recognized as revenues as the services are provided. 

F-22

 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
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Doc Type: 20-F     File Name: v215200_20f.htm Pg: 140

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands (except share and per share data) 

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

The Company generally does not grant a right of return to its customers. When a right of return exists, revenue is deferred until the right of 
return expires, at which time revenue is recognized provided that all other revenue recognition criteria are met. 

Deferred  revenue  includes  unearned  amounts  received  under  maintenance  contracts  and  amounts  received  from  customers  but  not  yet 
recognized as revenues. Payments for maintenance fees are generally made in advance and are nonrefundable. 

r. 

Provision for warranty: 

In light of past experience, the Company does not record any provision for warranties in respect of their products and services. 

s. 

Advertising costs: 

The Company records advertising expenses as incurred. Advertising costs were recorded at the amount of $ 2,400, $ 2,400, and $ 5,500 in 
the years 2010, 2009, 2008 respectively. 

t. 

Income taxes: 

The Company and its subsidiaries account for income taxes in accordance with ASC 740, "Income Taxes". This Statement prescribes the 
use of the asset and liability method, whereby deferred tax assets and liability account balances are determined based on the differences 
between the financial reporting and tax bases of assets and liabilities and are measured using the enacted tax rates and laws that will be in 
effect  when  the  differences  are  expected  to  reverse.  The  Company  and  its  subsidiaries  provide  a  valuation  allowance,  if  necessary,  to 
reduce deferred tax assets to their estimated realizable value. 

ASC 740 addresses the determination of whether tax benefits claimed or expected to be claimed on a tax return should be recorded in the 
financial statements. Under ASC 740, a company may recognize the tax benefit from an uncertain tax position only if it is more likely than 
not that the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. The tax 
benefits recognized in the financial statements from such a position should be measured based on the largest benefit that has a greater than 
fifty percent likelihood of being realized upon ultimate settlement. 

The Group recognizes accrued interest and penalties related to unrecognized tax benefits as a component of income tax expense. The total 
amount of gross unrecognized tax benefits (taxes on income) for the years ended December 31, 2010, 2009 and 2008 was $ 2,106, $ 679 
and $ 756, respectively. 

F-23

 
 
 
  
 
 
 
 
 
 
  
 
 
 
  
 
 
 
   
   
   
  
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Client: v215200_FORMULA SYSTEMS (1985) LTD_20-F

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Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 141

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands (except share and per share data) 

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

u. 

Earnings per share: 

Earnings  per  share  ("EPS")  are  calculated  in  accordance  with  the  provisions  of  ASC  260  "Earning  per  Share".  ASC  260  requires  the 
presentation  of  both  basic  and  diluted  EPS.  Basic  net  earnings  per  share  are  calculated  on  the  basis  of  the  weighted  average  number  of 
common shares outstanding during each year. The diluted earnings per share are calculated on the basis of the weighted average number of 
common shares outstanding during each year, plus the dilutive potential common shares considered outstanding during the year. 

v. 

Treasury shares: 

The Company repurchases its shares from time to time and hold them as a treasury shares. These shares are presented as a reduction of 
equity, at their cost. Gains and losses upon the sale of these shares, net of related income taxes, are recorded to additional paid-in capital. 

w. 

Concentration of credit risks: 

Financial  instruments  that potentially subject  the  Group  to  concentrations  of  credit risk  consist principally of  cash  and  cash  equivalents, 
short-term  bank  deposits,  trade  receivables  and  marketable  securities.  The  majority  of  the  Company's  cash  and  cash  equivalents,  bank
deposits and marketable securities are invested with major banks in Israel, the United States and Europe. Management believes that these 
financial instruments are held in financial institutions with high credit standing, and accordingly, minimal credit risk exists with respect to 
these investments. 

The Group's trade receivables are derived from sales to large organizations located mainly in Israel, North America and Europe. The Group 
performs ongoing credit evaluations of its customers and has established an allowance for doubtful accounts based upon factors relating to 
the  credit  risk  of  specific  customers  and  other  information.  In  certain  circumstances,  the  Company  may  require  letters  of  credit,  other 
collateral or additional guarantees. From time to time, the Company sells certain of its accounts receivable to financial institutions, within 
the normal course of business. 

The Company maintains an allowance for doubtful accounts receivable based upon management's experience and estimate of collectability 
of  each  outstanding  invoice.  The  allowance  for  doubtful  accounts  is  determined  with  respect  to  specific  debts  that  are  doubtful  of 
collection.  The  doubtful  accounts  expense  for  the  years  ended  December  31,  2010,  2009  and  2008  was  $ 487,  $ 468  and  $ 1,068, 
respectively. To date, the Company has not experienced any material losses on its accounts receivable. The risk of collection associated 
with accounts receivable is mitigated by the diversity and number of customers. 

F-24

 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
   
   
   
  
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Vintage Filings Pg: 143

Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 142

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands (except share and per share data) 

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

ASC 860, "Transfers and Servicing", establishes a standard for determining when a transfer of financial assets should be accounted for as a 
sale.  The  underlying  conditions  are  met  for  the  transfer  of  financial  assets  to  qualify  for  accounting  as  a  sale.  The  transfers  of  financial 
assets  are  typically  performed  by  the  sale  of  receivables  to  a  financial  institution.  There  are  no  outstanding  sales  of  receivables  as  of 
December 31, 2010, 2009 and 2008. 

The  agreements,  pursuant  to  which  the  Company  sells  its  trade  receivables,  are  structured  such  that  the  Company  (i)  transfers  the 
proprietary rights in the receivable from the Company to the financial institution; (ii) legally isolates the receivable from the Company's 
other assets, and presumptively puts the receivable beyond the legal reach of the Company and its creditors, even in bankruptcy or other 
receivership;  (iii)  confers  on  the  financial  institution  the  right  to  pledge  or  exchange  the  receivable;  and  (iv)  eliminates  the  Company's 
effective control over the receivable, in the sense that the Company is not entitled and shall not be obligated to repurchase the receivable 
other than in case of failure by the Company to fulfill its commercial obligation. 

x. 

Share-based compensation: 

The  Company  accounts  for  share-based  compensation  in  accordance  with  ASC  718,  "Compensation  -  Stock  Compensation".  ASC  718 
requires companies to estimate the fair value of equity-based payment awards on the date of grant using an option-pricing model. The value 
of  the  portion  of  the  award  that  is  ultimately  expected  to  vest  is  recognized  as  an  expense  over  the  requisite  service  periods  in  the 
Company's  consolidated  statement  of  income.  The  Company  recognizes  compensation  expenses  for  the  value  of  its  awards,  which  have 
graded vesting based on the accelerated method over the requisite service period of each of the awards, net of estimated forfeitures. 

Until 2009, certain of the Company's subsidiaries used the Black-Scholes option-pricing model to measure the fair values of the awards at 
the  date  of  grant,  which  requires  a  number  of  assumptions,  of  which  the  most  significant  are,  expected  stock  price  volatility,  and  the 
expected option term. Commencing 2010, all subsidiaries used the Binomial option-pricing model ("the Binomial model") to measure the 
fair values of the awards at the date of grant. Expected volatility was calculated based upon actual historical stock price movements over 
the most recent periods ending on the grant date, equal to the expected option term. The expected option term represents the period that the 
Company's  stock  options  are  expected  to  be  outstanding  and  was  determined  based  on  historical  experience  of  similar  options,  giving 
consideration to the contractual terms of the stock options. 

The  fair  value  for  the  Company's  subsidiaries'  share  options  granted  to  employees  and  directors  was  estimated  using  the  following 
weighted-average assumptions: 

F-25

 
 
 
  
 
 
 
 
 
 
  
 
 
 
   
  
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Vintage Filings Pg: 144

Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 143

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands (except share and per share data) 

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

Magic (the Binomial model): 

Dividend yield 
Expected volatility 
Risk-free interest rate 
Expected forfeiture (employees) 
Expected forfeiture (executives) 
Contractual term of up to 
Suboptimal exercise multiple (employees)
Suboptimal exercise multiple (executives)

Sapiens (Black-Scholes model for grants during 2008-2009): 

Expected term 
Dividend yield 
Expected volatility 
Risk-free interest rate 

2010

2009 

0%
  61.2% - 62.8%   
  2.53%-3.71%     2.73%-3.7%  

0% 
63% 

  56% - 65%

2008

0%

1.83%
11%
8%
10 years
2.48
3

9.7%
7.1%
10 years 
2.3
3

9.8% 
7.5% 
10 years
2.35 
3 

  Year ended December 31,

2008 

2009

4.25 years 
0%
78% 
3%

4.25 years
0% 
90%- 93%
   1.8% - 2.5%

For grants of Sapiens' employees commencing January 1, 2010 (using the Binomial model): 

Contractual life of 
Expected exercise factor
Dividend yield 
Expected volatility 
Risk-free interest rate 

Year ended 
December 31, 
2010

6 years
2.5
0%

  65%-66%
  2.3%-2.8%

There  were  no  grants  in  Matrix  during  2009  and  2010.  During  2008,  the  Company  granted  200,000  options  using  the  following 
assumptions in the Black-Scoles model. 

Expected life of 
Dividend yield 
Expected volatility 
Risk-free interest rate 

For grants of Formula's employees – see Note 12 

F-26

Year ended 
December 31, 
2008

  3 - 3.5 years
50%
  24% - 31%
  4.3%-5.3%

 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
 
  
   
    
   
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
  
  
 
  
  
   
    
 
  
 
  
 
  
 
  
 
  
   
 
 
 
  
 
  
   
 
  
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Client: v215200_FORMULA SYSTEMS (1985) LTD_20-F

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Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 144

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands (except share and per share data) 

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

y. 

Derivatives and Hedging: 

A  portion  of  the  Company's  revenues  and  expenses  is  exposed  to  changes  in  foreign  exchange  rates.  Depending  on  market  conditions, 
foreign  exchange  risk  also  is  managed  through  the  use  of  derivative  financial  instruments  and  foreign  currency  debt.  These  financial 
instruments  serve  to  protect  net  income  against  the  impact  of  the  translation  into  U.S.  dollars  of  certain  foreign  exchange-denominated 
transactions. The derivative instruments primarily hedge or offset exposures in Euro, Japanese Yen and NIS exchange rate fluctuations. 

ASC 815, "Derivatives and Hedging," requires companies to recognize all of their derivative instruments as either assets or liabilities in the 
statement of financial position at fair value. Derivative instruments that are designated and qualify as hedges of forecasted transactions (i.e., 
cash flow hedges) are carried at fair value with the effective portion of a derivative's gain or loss recorded in other comprehensive income 
and  subsequently  recognized  in  earnings  in  the  same  period  or  periods  in  which  the  hedged  forecasted  transaction  affects  earnings.  For 
derivative instruments that are not designated and qualified as hedging instruments, the gains or losses on the derivative instruments are 
recognized in current earnings during the period of the change in fair values. 

Magic entered into forward contracts, these contracts serve to protect net income against the impact of the translation into U.S. dollars of 
certain foreign exchange-denominated transactions. 

Matrix'  and  Sapiens'  transactions  did  not  qualify  as  hedging  instruments  under  ASC  815.  Gains  or  losses  related  to  the  transactions  are 
recognized in current earnings during the period. 

The notional amounts of outstanding foreign exchange forward contracts at December 31, 2010 are summarized below: 

Euro 
Japanese Yen 
New Israeli Shekel 

Forward contracts
Sell
Buy

  $

$

1,003
1,066

845   

1,015
1,106
834 

  $

2,914    $

2,955 

At December 31, 2010, the effective portion of the Company's cash flow hedges before tax effect was $ 11, all of which is expected to be 
reclassified from accumulated other comprehensive income to revenues within the next 12 months. 

F-27

 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
   
  
 
  
 
  
   
   
   
  
   
  
  
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Client: v215200_FORMULA SYSTEMS (1985) LTD_20-F

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Doc Type: 20-F     File Name: v215200_20f.htm Pg: 145

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands (except share and per share data) 

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

z. 

Comprehensive income (loss): 

The  Company  accounts  for  comprehensive  income  (loss)  in  accordance  with  ASC  220  "Comprehensive  Income".  This  statement 
establishes standards for the reporting and display of comprehensive income and its components in a full set of general purpose financial 
statements.  Comprehensive  income  (loss)  generally  represents  all  changes  in  equity  during  the  period  except  those  resulting  from 
investments by, or distributions to, shareholders. The Company determined that its items of other comprehensive income (loss) relate to 
gain  and  loss  on  foreign  currency  translation  adjustments,  unrealized  gain  and  loss  on  derivatives  instruments  designated  as  hedge  and 
unrealized gain and loss on available-for-sale marketable securities. 

aa. 

Fair value measurement: 

The  Company  accounts  for  certain  assets  and  liabilities  at  fair  value  under  ASC  820,  "Fair  Value  Measurements  and  Disclosures".  Fair 
value is an exit price, representing the amount that would be received to sell an asset or paid to transfer a liability in an orderly transaction 
between  market  participants.  As  such,  fair  value  is  a  market-based  measurement  that  should  be  determined  based  on  assumptions  that 
market participants would use in pricing an asset or a liability. As a basis for considering such assumptions, ASC 820 establishes a three-
tier value hierarchy, which prioritizes the inputs used in the valuation methodologies in measuring fair value: 

Level 1 -  Observable inputs that reflect quoted prices (unadjusted) for identical assets or liabilities in active markets;

Level 2 -  Significant other observable inputs based on market data obtained from sources independent of the reporting entity;

Level 3 -  Unobservable  inputs  which  are  supported  by  little  or  no  market  activity  (for  example  cash  flow  modeling  inputs  based  on

assumptions). 

The fair value hierarchy also requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when 
measuring fair value. The Company categorized each of its fair value measurements in one of these three levels of hierarchy. 

Assets  and  liabilities  measured  at  fair  value  on  a  recurring  basis  are  comprised  of  marketable  securities  and  foreign  currency  forward 
contracts (See Note 5). 

The carrying amounts reported in the balance sheet for cash and cash equivalents, trade receivables, other accounts receivable, short-term 
bank credit, trade payables and other accounts payable approximate their fair values due to the short-term maturities of such instruments. 

F-28

 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
   
   
   
   
   
  
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Client: v215200_FORMULA SYSTEMS (1985) LTD_20-F

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Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 146

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands (except share and per share data) 

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

ab. 

Discontinued operations: 

Under ASC 205 "Presentation of Financial statements – Discontinued Operation",  when a component of an entity, as defined in ASC 205,
has been disposed of or is classified as held for sale, the results of its operations, including the gain or loss on the disposed component, 
should be classified as discontinued operations and the assets and liabilities of such component should be classified as assets and liabilities 
attributed to discontinued operations; that is, provided that the operations, assets and liabilities of the component have been eliminated from 
the Company's consolidated operations and the Company will no longer have any significant continuing involvement in the operations of 
the component. 

ac. 

Reclassifications: 

Certain comparative figures have been reclassified to conform to the current year presentation. 

ad. 

Recently issued accounting pronouncements:

1.  

Adoption of New Accounting Standards during the period:

ASU  2010-06  -  In  January  2010,  the  FASB  updated  the  "Fair  Value  Measurements  Disclosures"  codified  in  ASC  820.  More
specifically, this update require (a) an entity to disclose separately the amounts of significant transfers in and out of Levels 1 and 2 
fair  value  measurements  and  to  describe  the  reasons  for  the  transfers;  and  (b)  information  about  purchases,  sales,  issuances  and 
settlements to be presented separately (i.e. present the activity on a gross basis rather than net) in the reconciliation for fair value 
measurements using significant unobservable inputs (Level 3 inputs). This update clarifies existing disclosure requirements for the 
level of disaggregation used for classes of assets and liabilities measured at fair value, and requires disclosures about the valuation 
techniques  and  inputs  used  to  measure  fair  value  for  both  recurring  and  nonrecurring  fair  value  measurements  using  Level  2  and 
Level 3 inputs. As applicable to the Company, this update became effective as of the first quarter ended December 31, 2010, except 
for the gross presentation of the Level 3 roll forward information, which is required for annual reporting of December 31, 2010. The 
adoption of the new guidance did not have a material impact on the Company's consolidated financial statements. 

F-29

 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
   
   
   
 
  
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Client: v215200_FORMULA SYSTEMS (1985) LTD_20-F

Vintage Filings Pg: 148

Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 147

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands (except share and per share data) 

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

2.  

Recently issued accounting Standards:

ASU 2009-13 - In October 2009, the FASB issued amendments to the accounting and disclosure for revenue recognition of multiple 
deliverable  revenue  arrangements  codified  in  ASC  605-25.  These  amendments,  modify  the  criteria  for  recognizing  revenue  in 
multiple  element  arrangements  and  require  companies  to  develop  a  best  estimate  of  the  selling  price  to  separate  deliverables  and 
allocate  arrangement  consideration  using  the  relative  selling  price  method.  Additionally,  the  amendments  eliminate  the  residual 
method for allocating arrangement considerations. These amendments establish a selling price hierarchy for determining the selling 
price of a deliverable, which is based on: a) vendor-specific objective evidence; b) third-party evidence; or c) estimates. In addition,
this guidance significantly expands required disclosures related to a vendor's multiple-deliverable revenue arrangements. 

ASU 2009-13 is effective prospectively for revenue arrangements entered into or materially modified in fiscal years beginning on or
after June 15, 2010, with early adoption permitted. The Company has adopted the provisions of this guidance as of January 1, 2011. 
The  Company  does  not  believe  that  the  adoption  of  the  new  guidance  will  have  a  material  impact  on  its  consolidated  financial 
statements. 

ASU 2010-28 - In December 2010, the EITF issued ASU 2010-28, When to Perform Step 2 of the Goodwill Impairment Test for 
Reporting  Units  with  Zero  or  Negative  Carrying  Amounts  codified  in  ASC  350,  "Intangibles  - Goodwill  and  Other".  Under  ASC 
350, testing for goodwill impairment is a two-step test, in which Step 1 compares the fair value of the reporting unit to its carrying 
amount.  If  the  fair  value  of  the  reporting  unit  is  less  than  its  carrying  value,  Step  2  is  completed  to  measure  the  amount  of 
impairment,  if  any.  This  ASU  modifies  Step  1  of  the  goodwill  impairment  test  for  reporting  units  with  zero  or  negative  carrying 
amounts.  For  those  reporting  units,  an  entity  is  required  to  perform  Step  2  if  it  appears  more  likely  than  not  that  a  goodwill 
impairment exists. 

In determining whether it is more likely than not that a goodwill impairment exists, an entity would consider whether there are any 
adverse qualitative factors indicating that an impairment may exist (e.g., a significant adverse change in the business climate). The 
Company does not believe that the adoption of the new guidance will have a material impact on its consolidated financial statements.

F-30

 
 
 
  
 
 
 
 
 
  
 
 
 
 
  
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Client: v215200_FORMULA SYSTEMS (1985) LTD_20-F

Vintage Filings Pg: 149

Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 148

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands (except share and per share data) 

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

ASU  2010-29  -  In  December  2010,  the  EITF  issued  ASU  2010-29,  "Disclosure  of  Supplementary  Pro  Forma  Information  for 
Business  Combinations"  codified  in  ASC  805,  "Business  Combinations".  This  ASU  responds  to  diversity  in  practice  about  the 
interpretation of the pro forma disclosure requirements for business combinations. When a public entity's business combinations are 
material on an individual or aggregate basis, the notes to its financial statements must provide pro forma revenue and earnings of the 
combined entity as if the acquisition date(s) had occurred as of the beginning of the annual reporting period. The ASU clarifies that 
if  comparative  financial  statements  are  presented,  the  pro  forma  disclosures  for  both  periods  presented  (the  year  in  which  the 
acquisition occurred and the prior year) should be reported as if the acquisition had occurred as of the beginning of the comparable 
prior annual reporting period only and not as if it had occurred at the beginning of the current annual reporting period. 

The ASU also expands the supplemental pro forma disclosure requirements to include a description of the nature and amount of any 
material non-recurring adjustments that are directly attributable to the business combination. The Company has determined not to
early adopt the new guidance. The Company does not believe that the adoption of the new guidance will have a material impact on 
its consolidated financial statements. 

NOTE 3:-  BUSINESS COMBINATION, SIGNIFICANT TRANSACTION AND SALE OF BUSINESS

a. 

In 2008, Matrix purchased all the shares of TACT Computers and Systems Ltd. ("TACT") for an aggregate consideration of $ 12,500. In 
2009, Matrix paid to the sellers an additional and final consideration of approximately $ 6,400. 

The following table summarizes the fair values of assets acquired and liabilities assumed as of the date of purchase: 

Current assets 
Property and equipment 
Goodwill 
Customer related intangible asset 

Total tangible and intangible assets acquired
Current liabilities 

Other long-term liabilities 

Total liabilities assumed

Net assets acquired 

Cash paid 

F-31

9,615 
299 
10,535 
1,884 

22,333 
8,465 

1,372 

9,837 

12,496 

12,496 

 
 
 
  
 
 
 
 
 
 
  
 
 
 
   
 
  
  
  
  
 
  
  
  
  
 
  
  
 
  
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Client: v215200_FORMULA SYSTEMS (1985) LTD_20-F

Vintage Filings Pg: 150

Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 149

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands (except share and per share data) 

NOTE 3:-  BUSINESS COMBINATION, SIGNIFICANT TRANSACTION AND SALE OF BUSINESS (Cont.) 

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

b. 

c. 

In  October  2009,  the  Company  completed  the  sale  of  100%  of  its  shares  in  its  subsidiary,  NextSource,  for  aggregate  consideration  of 
approximately  $12,000,  of  which  $ 8,000  was  paid  in  cash  and  the  remainder  through  the  release  of  $ 4,000  bank  deposits  that  were 
previously pledged in favor of banks to secure obligations of NextSource. The gain in the amount of approximately $ 4,300 was presented 
in the income statement as income from discontinued operation.

On  January  17,  2010,  Magic,  through  its  U.S  subsidiary  Fusion  Solution  LLC,  completed  the  acquisition  of  a  consulting  and  staffing 
services business of a U.S-based IT services company, for a total consideration of $ 13,683, of which $ 8,625 was paid upon closing and
the  remaining  $ 5,058  is  to  be  paid  over  a  three  year  period,  of  which,  $ 506  is  contingent  upon  the  acquired  business  meeting revenue 
goals,  and  $ 4,552  in  deferred  payments.  The  Company  believes  that  sufficient  probability  to  meet  these  goals  exists.  The  Company 
classified both the deferred payment and contingent considerations as a liability as of the date of the transaction.

In accordance with ASC 805-30-35-1 the Company re-measures the contingent consideration based on the fair value at each reporting date
until  the  contingency  is  resolved  or  the  payment  is  made,  while  the  changes  in  fair  value  are  recognized  in  earnings  in  the  financial 
expenses using the interest method over the period. The deferred payment was recorded at present value and is amortized using the interest
method during the relevant period into financial expenses. 

The acquired business provides a comprehensive range of consulting and staffing services for the telecom, network communications and 
the  information technology  industry. The  cash consideration of $ 8,625  was financed with  the  Company's own  resources. The  Company 
believes that the acquisition of this business activity will enable it to expand its presence in the U.S. market and leverage its relationships 
with top tier customers as well as take advantage of the synergies between its existing IT services and the acquired operation. 

The acquisition was accounted for by the purchase method. The results of operations were included in the consolidated financial statements 
of the Company commencing January 17, 2010. The consideration for the acquisition was attributed to net assets on the basis of fair value 
of  assets  acquired  and  liabilities  assumed,  based  on  an  appraisal  performed  by  the  management  of  Magic,  which  included  a  number  of 
factors, including the assistance of independent appraisers. 

F-32

 
 
 
  
 
 
 
    
 
  
 
 
 
   
   
  
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Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 150

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands (except share and per share data) 

NOTE 3:-  BUSINESS COMBINATION, SIGNIFICANT TRANSACTION AND SALE OF BUSINESS (Cont.) 

The following table summarizes the estimated fair values of the assets acquired and liabilities assumed, with reference to the acquisition as 
of January 17, 2010: 

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

Working capital, including deferred tax liability
Fixed assets 
Goodwill 
Customer relationships 

Total assets acquired 

Total liabilities assumed 

Net assets acquired 

3,925
54
4,831
4,873 

13,683 

5,058 

8,625 

Identifiable intangible assets, including customer relationship were valued using a variation of the income approach known as the "Multi-
Period Excess Earnings Approach". This method utilized a forecast of expected cash inflows, cash outflows and contributory charges for 
economic returns on tangible and intangible assets employed. 

Below are certain unaudited pro forma combined statements of income data for the year ended December 31, 2009, as if the acquisition had 
occurred January 1, 2009, after giving effect to purchase accounting adjustments, including amortization of identifiable intangible assets, 
mainly customer relationships. This pro forma financial information is not necessarily indicative of the combined results that would have 
been attained had the acquisition taken place at the beginning of 2009, nor is it necessarily indicative of future results. Pro forma for 2010 
was not provided since the activity was consolidated in the 2010 financial statements of income for 11.5 months, which was considered as 
fully consolidated for 2010. 

Total revenues 

Net income attributable to Formula's shareholders 

Earnings per share 

Basic 
Diluted 

F-33

Year ended
December 31, 
2009
Unaudited

79,137 

7,948 

0.25 
0.25 

 
 
 
  
 
 
 
 
 
   
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
  
 
  
 
  
 
 
  
 
 
  
 
 
 
 
  
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Client: v215200_FORMULA SYSTEMS (1985) LTD_20-F

Vintage Filings Pg: 152

Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 151

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands (except share and per share data) 

NOTE 3:-  BUSINESS COMBINATION, SIGNIFICANT TRANSACTION AND SALE OF BUSINESS (Cont.) 

d. 

e. 

In 2010, the Company's subsidiaries, Matrix, Magic and Sapiens, completed the acquisition of additional activities for an aggregate total 
consideration of $ 8,000, of which $ 2,000 is contingent upon the acquired activities meeting certain goals. 

In 2010, the Company's subsidiaries, Matrix, Magic and Sapiens, completed the acquisition of additional businesses for an aggregate total 
consideration of $ 8,080, of which $ 1,800 is contingent upon the acquired businesses meeting certain goals. As of December 31, 2010, the 
fair value of the contingent consideration is $ 952.

NOTE 4:- MARKETABLE SECURITIES 

The  Group  invests  in  marketable  debt  and  equity  securities,  which  are  classified  as  trading  securities  and  as  available-for-sale  securities.  The 
following is a summary of marketable securities: 

a. 

Composition: 

Short-term: 
Trading securities (1) 
Available-for-sale securities 

Total short-term securities 

Long-term: 
Auction rate security (2)
Available-for-sale security 

Total long-term securities 

Interest 
rate 
  December 31, 
2010 
% 

December 31,

2010

2009

35,313

2,857   

40,491
3,680 

38,170   

44,171 

2,373

455   

6,980
401 

2,828   

7,381 

(1)  The Company recognized trading gains in the amount of $ 2,276 and $ 1,362 during the years ended December 31, 2010 and 2009,

respectively. 

F-34

 
 
 
  
 
 
  
 
 
 
 
  
 
 
 
   
   
   
  
   
  
 
   
     
 
  
  
 
 
  
   
    
   
     
 
 
  
    
  
  
 
   
    
  
  
 
   
  
   
      
  
 
  
    
  
  
 
   
    
  
 
  
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Client: v215200_FORMULA SYSTEMS (1985) LTD_20-F

Vintage Filings Pg: 153

Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 152

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands (except share and per share data) 

NOTE 4:-  MARKETABLE SECURITIES (Cont.) 

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

(2) 

The  auction  rate  security's  interest  rates  are  reset  through  a  "Dutch"  auction  each  month.  The  monthly  auctions  historically  have 
provided a liquid market for these securities. With the liquidity issues experienced in global credit and capital markets, the available 
for sale securities have experienced multiple failed auctions as the amount of securities submitted for sale has exceeded the amount 
of purchase orders. 

b. 

The following is a summary of marketable securities which are classified as available-for-sale: 

2010

2009 

December 31,

Amortized 
cost 

Unrealized
losses

Unrealized
Gains

Market
value

Amortized
cost

Unrealized 
losses 

Unrealized
gains

Market
value

Available-for-sale: 

Government bonds 
Commercial bonds 
Equity securities 

Total available-for-sale 

marketable securities 

407     
4,614     
1,816     

-
127
1,243   

37
90
91   

444
4,577

664   

407    
10,245    
1,971     

-     
377     
1,452     

37
175

55   

444
10,043
574 

6,837     

1,370   

218   

5,685   

12,623     

1,829     

267   

11,061 

Out of the unrealized losses as of December 31, 2010 and 2009, $ 1,370 and $ 1,452 respectively, of losses are outstanding over twelve 
month period. The fair value of these marketable securities which bear losses over twelve month period is $ 2,828 and $ 401, respectively. 

During the years ended December 31, 2010 and 2009, the Company recorded an impairment loss for its investment in equity security in the 
amount of $ 155 thousands and $ 143, respectively. 

In  2010  and  2009,  the  Company  received  proceeds  from  sales  of  available  for-sale  marketable  securities  of  $ 5,079  thousand  and $ 107 
thousand respectively and recorded related net gains (losses) of $ (77) thousand and $ 22 thousand in financial income, respectively. 

c. 

The amortized costs of available-for-sale debt securities at December 31, 2010, by contractual maturities, are shown below:

Due in one year or less 
Due between one year to five years 

Amortized 
cost

Unrealized gains (losses) 

Gains

Losses 

Estimated 
fair value

1,525
3,496   

5,021   

40    
214     

254     

-
(127)  

(127)  

1,565
3,583 

5,148 

F-35

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
   
 
   
  
   
     
   
     
   
     
     
     
     
     
     
     
 
  
   
     
   
     
   
   
   
  
   
      
   
      
   
 
  
   
 
   
 
  
 
  
   
 
  
   
  
 
  
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Client: v215200_FORMULA SYSTEMS (1985) LTD_20-F

Vintage Filings Pg: 154

Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 153

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands 

NOTE 5: - 

FAIR VALUE MEASUREMENT 

In  determining  fair  value,  the  Company  utilizes  valuation  techniques  that  maximize  the  use  of  observable  inputs  and  minimize  the  use  of
unobservable inputs to the extent possible and considers counterparty credit risk in its assessment of fair value. 

The fair value of the liabilities is approximately the presented value. 

The  Company's  financial  assets  measured  at  fair  value  on  a  recurring  basis,  excluding  accrued  interest  components;  consisted  of  the  following
types of instruments as of December 31, 2010 and 2009: 

Assets: 
Shares 
Government and corporate debentures 
Equity securities 
Available-for-sale long- term 

Total financials assets 

Liabilities: 

Foreign currency derivative contracts 
Put option contracts 
Liability in respect of business combination 

Total financials liabilities 

Fair value measurements using input type 
December 31, 2010 

Level 1

Level 2

Level 3 

Total

3,305
32,638
664

-   

-    
2,018    
-    
-     

-   
-   
-   
2,373   

3,305
34,656
664
2,373 

36,607   

2,018     

2,373   

40,998 

-
-
-   

-   

40    
-    
-     

40     

-   
434   
5,481   

5,915   

40
434
5,481 

5,955 

F-36

 
 
 
  
 
  
  
  
  
 
 
 
  
  
 
   
  
   
   
   
   
 
  
   
    
 
  
   
    
   
    
 
  
   
    
 
  
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Client: v215200_FORMULA SYSTEMS (1985) LTD_20-F

Vintage Filings Pg: 155

Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 154

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands 

NOTE 5: - 

FAIR VALUE MEASUREMENT (Cont.) 

Assets: 
Short-term deposits 
Shares 
Government and corporate debentures 
Derivative 
Equity security 
Corporate debentures-long term *) 

Total financials assets 

Liabilities: 

Put option contracts 
Liability in respect of business combination 

Total financials liabilities 

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

Fair value measurements using input type 
December 31, 2009

Level 1

Level 2 

Level 3

Total

13,838
868
40,262
-
173
401   

-     
-     
2,868     
2,302     
-     
2,500     

-
-
-
-
-

4,480   

13,838
868
43,130
2,302
173
7,381 

55,542   

7,670     

4,480   

67,692 

-
-   

-   

-     
-     

-     

216
2,964   

3,180   

216
2,964 

3,180 

(*) 

The available-for-sale securities with unquoted prices fair value was determined by a valuation. The fair value was based on a trinomial
discount model employing assumptions that market participants would use in their estimates of fair value. 

The  assumptions  included,  among  others,  the  following:  the  underlying  structure  of  the  security,  the  financial  standing  of  the  issuer,  stated
maturities,  estimates  of  the  probability  of  the  issue  being  called  at  par  prior  to  final  maturity,  estimates  of  the  probability  of  defaults  and
recoveries, auctions failure and successful auction or repurchase at par for each period, expected changes in interest rates paid on the securities,
interest rates paid on similar instruments, and an estimated illiquidity discount due to extended redemption periods. Finally, the present value of
the future principal and interest payments was discounted at rates considered to reflect current market conditions for each security (see Note 4). 

F-37

 
 
 
   
  
  
 
  
 
 
 
  
 
 
  
   
  
     
     
 
  
      
 
  
      
      
 
  
      
 
   
  
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Client: v215200_FORMULA SYSTEMS (1985) LTD_20-F

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Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 155

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands 

NOTE 5: - 

FAIR VALUE MEASUREMENT (Cont.) 

The following table summarizes the activity for those financial assets where fair value measurements are estimated utilizing Level 3 inputs. 

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

Carrying value as of January 1 
Sale of financial assets   *) 
Net changes in fair value 
Impairment: 
Impairment to credit loss 
Impairment to non-credit loss 

Carrying value as of December 31 

December 31,

2010

2009

4,480
(2,107)
-

-
- 

2,373 

5,000
-
(250)

(143)
(127)

4,480 

*) 

The proceed from the sale of the financial assets in 2010 was $ 2,268

NOTE 6:- 

INVESTMENTS IN AFFILIATED COMPANY

Following are details relating to the financial position and results of operations of affiliates in the aggregate: 

a. 

Group's share of the associates' statement of financial position based on the interests therein at reporting date: 

Current assets 
Noncurrent assets 
Current liabilities 
Noncurrent liabilities 

Other investments 

b. 

Group's share of the associates' statement of operation based on the interests therein during the year: 

Revenues 
Loss 

F-38

December 31,

2010

2009

2,360
1,026
981

11   

2,394

815   

2,642
1,243
547
77 
3,261

449 

3,209   

3,710 

Year ended 
December 31,

2010

2009

6,592
1,070

7,996
335

 
  
 
  
 
 
 
 
 
 
 
  
  
 
 
 
  
 
  
 
  
   
  
  
  
  
  
  
 
  
  
  
 
   
   
  
 
  
 
  
   
   
   
   
   
  
   
  
   
   
  
   
  
   
   
  
 
  
 
  
   
   
   
  
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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands  

NOTE 7: - 

PROPERTY, PLANTS AND EQUIPMENT, NET

Composition: 

Cost: 

Computers and equipment 
Motor vehicles 
Buildings 
Leasehold improvements 

Accumulated depreciation: 

Computers and equipment 
Motor vehicles 
Buildings 
Leasehold improvements 

Depreciated cost 

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

December 31,

2010

2009

48,615
732
3,552
8,045   

43,735
572
3,210
6,057 

60,944   

53,574 

41,382
573
1,749
4,829   

37,476
412
1,493
4,204 

48,533   

43,585 

12,411   

9,989 

Depreciation expenses totaled $ 4,000, $ 4,000 and $ 4,600 for the years ended December 31, 2010, 2009 and 2008, respectively. 

In 2009, Magic sold its office buildings in Hungary and Israel for $ 535 and $ 5,200, respectively. As a result of the sales, Magic recorded net
gains of approximately $ 289 and $ 1,960, respectively. 

NOTE 8:- 

GOODWILL 

The changes in the carrying amount of goodwill for the years ended December 31, 2010 and 2009 are as follows: 

Balance as of  January 1, 2009 

Additions due to past contingent consideration related to past acquisitions *)
Foreign currency translation adjustments 

Balance as of December 31, 2009 

Acquisition of newly-consolidated subsidiaries 
Additions due to past contingent consideration related to past acquisitions *)
Foreign currency translation adjustments 

Balance as of December 31, 2010 

144,005

2,773
629 

147,407

12,622
669
5,797 

166,495 

*) 

Acquisitions occurring prior to January 1, 2009 were accounted for using the purchase method of accounting in accordance with prior
GAAP (SFAS 141 "Business Combination").

F-39

 
 
 
  
 
 
 
 
 
 
  
 
 
 
  
 
  
 
   
   
   
   
   
  
   
  
   
   
   
   
   
   
  
   
  
   
  
   
   
  
  
 
  
  
 
  
 
   
  
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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands 

NOTE 9:- 

INTANGIBLE ASSETS, NET 

Composition: 

a. 

  Original amounts: 
  Capitalized software development costs
  Other intangibles 
  Customer relationship and acquired technology 

  Accumulated amortization: 

Capitalized software development costs
Other intangibles 
Customer relationship and acquired technology 

  Total 

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

December 31,

2010

2009

94,292
12,511
7,546 

82,298
11,577
1,907 

114,349 

95,782 

69,303
9,396
2,549 

57,697
8,644
1,907 

81,248 

68,248 

33,101 

27,534 

b. 

c. 

Amortized expenses totaled $ 11,400, $ 9,800 and $ 8,100 for the years ended December 31, 2010, 2009 and 2008, respectively. As for
impairment of software development cost, see Note 2k.

Estimated intangible assets amortization for the years ended:

December 31, 

2011 
2012 
2013 
2014 
2015 
2016 and thereafter 

Total 

10,411
8,522
5,749
3,691
2,505
2,223 

33,101 

F-40

 
 
 
   
 
 
 
 
 
  
 
 
 
  
    
 
  
    
 
  
    
   
   
  
  
  
  
  
  
 
  
    
   
  
    
  
 
  
    
   
  
   
  
 
  
  
 
  
  
 
  
 
  
    
   
  
    
  
 
  
    
   
  
  
 
   
   
  
 
  
 
  
 
  
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FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands 

NOTE 10:-  LIABILITIES TO BANKS AND OTHERS 

a. 

Composition: 

December 
31, 2010 
Interest 
rate 
% 

4-6

Linkage basis

Long-term 
liabilities

Current 
maturities     

Total long- 
term liabilities
net of current
maturities

December 31, 2010 

NIS– Israeli Prime
Other 

9,152

159   

6,148     
9     

3,004

150   

9,311   

6,157     

3,154   

Total long- 
term liabilities
net of current
maturities
December 31,
2009

8,530
26 

8,556 

December 31,

2010

2009

6,157
3,006
148 

9,311 

6,840
5,940
2,616 

15,396 

Total 

b.  Maturity dates: 

First year (current maturities) 
Second year 
Third year 

Total 

c. 

For details of liens, guarantees and credit facilities see Note 13.

NOTE 11:-  DEBENTURES 

a. 

Comprised as follows: 

Linkage

Interest 
rate 

December 31,

2010

2009

Non-convertible Debentures (b) 

CPI

5.15%   

47,781

58,557

Less - current maturities of debentures 

Total 

(15,927)  

(14,639)

31,854   

43,918 

F-41

 
 
 
   
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
  
 
    
  
 
    
   
     
 
  
   
    
     
  
 
 
  
   
  
 
  
   
     
      
   
     
 
 
  
 
  
 
  
   
  
  
  
 
  
   
  
 
 
 
  
    
   
 
 
  
    
 
 
  
 
   
 
  
 
 
   
  
 
  
   
    
 
  
   
  
 
  
   
    
 
  
   
  
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Doc Type: 20-F     File Name: v215200_20f.htm Pg: 159

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands 

NOTE 11:-  DEBENTURES (Cont.) 

b. 

Non-convertible debentures: 

The non-convertible debentures were issued by Matrix in August 2007 for an aggregate amount of NIS 250,000 (approximately $ 62,000). 

The debentures bear interest at an annual rate of 5.15%. The principal will be paid in four equal annual installments on December 31 of 
each  of  the  years  2010  through  2013.  The  principal  and  interest  are  linked  to  the  Israeli  CPI.  On  February  21,  2008,  Matrix  listed  the 
debentures  for  trading  on  the  TASE.  The  fair  value  of  the  debentures  as  of  December  31,  2010  and  2009  is  $ 51,604  and  $ 63,475, 
respectively. See Note 13 for information regarding covenants related to the non-convertible debentures. 

In 2008, Matrix repurchased debentures value, amounting to $ 12,600 of the outstanding debentures. As a result, an amount of $ 500 was 
recorded as a gain on repurchase of debentures. 

NOTE 12:-  EMPLOYEE OPTION PLANS 

a. 

In March 2008, Formula's shareholders approved the adoption of Formula's 2008 Employee and Officer Share Option Plan, referred to as 
"the plan". Pursuant to the plan, the Company may grant from time to time to the Company's and its subsidiaries' employees and officers 
(which are not Formula's controlling shareholders) options to purchase up to 400,000 Ordinary shares of Formula. The plan is administered 
by  the  Company's  board  of  directors  or  by  an  option  committee  to  be  appointed  by  the  board.   The  plan  provides  that  options  may  be 
granted, from time to time, to such grantees to be determined by the board or the option committee, at an exercise price and under such 
terms to be determined at their sole and absolute discretion. Options may be granted under the plan through January 2018.

In January 2009, Formula granted to the CEO, in connection with his new service agreement, options to purchase 396,000 Ordinary shares. 
These options vest over a three-year period, commencing on December 17, 2008, on a quarterly basis. The exercise price of the options is
NIS 0.01 per share. The options shall expire six years of the date of grant. These options are amortized in accordance to the Group's option 
amortization methodology. In April 2010 the CEO exercised all the options to shares. Total fair value of the grant was calculated based on 
the price share on the grant date and summed to $ 926 thousands ($ 2.34 per share). 

In  March  2011,  concurrently  with  the  amendment  and  extension  of  the  Company's  CEO  service  agreement,  the  Company  approved  the 
grant  of  options  to  the  CEO,  exercisable  to  an  additional  542,000  shares  for  no  consideration.  The  options,  vest  in  equal  quarterly 
installments over a four year period that commences in December 2011 and concludes in December 2015. 

F-42

 
 
 
   
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
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Doc Type: 20-F     File Name: v215200_20f.htm Pg: 160

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands 

NOTE 12:-  EMPLOYEE OPTION PLANS (Cont.) 

b. 

c. 

The Company's subsidiaries granted options to their employees to purchase shares in the respective companies. The options were mainly 
granted during the years 1999-2010. In general, the options expire 7-10 years after grant. For further information with respect to expenses 
relating to the benefit to the employees, and additional disclosure required by ASC 718, see Note 2w. 

The  following  table  sets  forth  the  total  stock-based  compensation  expense  resulting  from  stock  options  included  in  the  consolidated 
statements of income. 

Cost of revenues 
Research and development expenses 
Selling and marketing expenses 
General and administrative expenses 

Total stock-based compensation expense 

Year ended December 31,
2009

2010 

2008

2     
61     
75     
1,326     

2
26
32
1,581   

1,464     

1,641   

20
13
112
1,360 

1,505 

The following table is a summary of the status of option plans in Magic as of December 31, 2010: 

Options outstanding at the beginning of the year 
Granted 
Exercised 
Forfeited 

Outstanding at the end of the year 

Vested and expected to vest at the end of the year 

Exercisable at the end of the year 

F-43

Weighted 
average 
exercise 
price 
$

Weighted 
average 
remaining 
contractual
term
Years

Aggregate 
intrinsic 
value
$

2.28   
1.44   
1.95   
5.59   

2.02 

2.06 

2.59 

6.49 

6.36 

4.48 

6,928 

3,352 

6,528 

Number of 
options

1,927,199
498,000
(685,564)
(75,447)  

1,664,188   

1,583,891   

933,688   

 
 
 
   
 
 
 
 
 
  
 
 
 
 
 
  
  
   
  
     
 
  
      
 
  
 
  
   
   
 
 
 
  
  
    
 
  
  
 
  
  
 
  
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Client: v215200_FORMULA SYSTEMS (1985) LTD_20-F

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Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 161

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands 

NOTE 12: -  EMPLOYEE OPTION PLANS (Cont.) 

The  weighted-average  grant-date  fair  value  of  options  granted  during  the  years  ended  December 31,  2010,  2009  and  2008  was  $ 1.88,
$ 0.87 and $ 0.68, respectively. The aggregate intrinsic value in the table above represents the total intrinsic value that would have been 
received by the option holders had all option holders exercised their options on December 31, 2010. This amount changes based on the fair 
value of Magic's Ordinary share. 

As  of  December  31,  2010,  there  were  approximately  $ 89  of  total  unrecognized  compensation  costs  related  to  non-vested  share-based 
compensation arrangements granted under the Company's equity incentive plan. That cost is expected to be recognized over a weighted-
average period of approximately four years. The total intrinsic value of options exercised during the years ended December 31, 2010, 2009, 
and 2008 was $ 1,895, $ 26 and $ 383, respectively. 

The following is a summary of the status of option plans in Matrix as of December 31, 2010: 

Number of 
options

Weighted 
average 
exercise 
price 
$ 

Weighted 
average 
remaining 
contractual
term
Years

Aggregate 
intrinsic 
value
$

Options outstanding at the beginning of the year
Granted 
Exercised 
Forfeited 

2,171,463
-
(2,027,798)
-   

3.23     
-     
3.18     
-     

Outstanding at the end of the year 

143,665   

3.23     

0.916   

Vested and expected to vest at the end of the year 

143,665   

3.23     

0.916   

Exercisable at the end of the year 

143,665   

3.23     

381 

381 

381 

F-44

 
 
 
   
 
 
 
 
  
 
 
 
  
   
  
   
 
   
  
     
 
     
 
  
      
 
  
      
 
  
      
 
    
  
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Doc Type: 20-F     File Name: v215200_20f.htm Pg: 162

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands 

NOTE 12:-  EMPLOYEE OPTION PLANS (Cont.) 

The weighted-average grant-date fair value of options granted during the year ended December 31, 2008 was $0.87. The aggregate intrinsic 
value  in  the  table  above  represents  the  total  intrinsic  value  that  would  have  been  received  by  the  option  holders  had  all  option  holders 
exercised their options on December 31, 2010. This amount changes based on the fair value of Matrix' Ordinary share. As of December 31, 
2010,  there  were  approximately  $ 381  of  total  unrecognized  compensation  costs  related  to  non-vested  share-based  compensation 
arrangements granted under the Company's equity incentive plan. That cost is expected to be recognized over a weighted-average period of 
1 year. The total intrinsic value of options exercised during the years ended December 31, 2010, 2009, and 2008 was $ 3,110, $ 3,280 and 
$ 27, respectively. 

The following is a summary of the status of options plans in Sapiens as of December 31, 2010: 

Number of 
options

Weighted 
average 
exercise 
price 
$ 

Weighted 
average 
remaining 
contractual
term
Years

Aggregate 
intrinsic 
value
$

Options outstanding at the beginning of the year

2,306,963

2.16     

5.23

Granted 
Exercised 
Forfeited 

789,000
(17,282)
(132,909)  

1.92     
1.39     
12.24     

5.2
-
0.38     

Options outstanding at the end of the year 

2,945,772   

1.65     

4.7 

2,026 

Vested and expected to vest at 
   the end of the year 

2,888,634   

1.64     

Exercisable at the end of the year 

1,803,004   

1.58     

4.69 

4.56 

1,956 

1,394 

The  weighted-average  grant-date  fair  value  of  options  granted  during  the  years  ended  December 31,  2010,  2009  and  2008  was  $ 1.08,
$ 0.59 and $ 0.64, respectively. The aggregate intrinsic value in the table above represents the total intrinsic value that would have been 
received by the option holders had all option holders exercised their options on December 31, 2010. This amount changes based on the fair 
value  of  sapiens'  Ordinary  share.  As  of  December  31,  2010,  there  were  approximately  $ 826  of  total  unrecognized  compensation  costs 
related to non-vested share-based compensation arrangements granted under the Company's equity incentive plan. That cost is expected to
be  recognized  over  a  weighted-average  period  of  up  to  four  years.  The  total  intrinsic  value  of  options  exercised  during  the  years  ended 
December 31, 2010, 2009, and 2008 was $ 16, $ 0 and $ 97, respectively. 

F-45

 
 
 
   
 
 
 
 
  
 
 
 
  
   
  
   
 
   
  
     
  
      
 
 
  
      
 
 
  
      
 
 
  
      
 
 
  
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Client: v215200_FORMULA SYSTEMS (1985) LTD_20-F

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Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 163

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands 

NOTE 13:-  COMMITMENTS AND CONTINGENCIES 

a. 

Commitments: 

Some of the Company's subsidiaries have commitments to the Chief Scientist and to the Marketing Promotion Fund, to pay royalties at a 
rate of 3%-3.5% of the proceeds from the sale of software products which were developed with the assistance of the Chief Scientist and
marketed with the assistance of the Marketing Promotion Fund and 0.35% of the net consolidated consulting services revenue related to the 
software  developed  within  the  framework  of  these  programs.  The  amount  of  royalties  is  limited  to  100%-150%  of  the  amount 
received.  The subsidiaries are only obliged to repay the grants received from the Office of the Chief Scientist if revenue is generated from 
the sale of the said software products. 

The contingent liability in respect of the aforesaid grants amounted to approximately $ 6,200 as of December 31, 2010. 

b. 

Liens: 

Some of the subsidiaries have liens on leased vehicles, leased equipment and other assets in favor of the leasing companies. 

c. 

Guarantees: 

Subsidiaries  have  provided  bank  guarantees  aggregating  to  approximately  $ 15,300  as  security  for  the  performance  of  various 
contracts  with  customers.  If  the  subsidiaries  were  to  breach  certain  terms  of  such  contracts,  the  customers  could  demand  that  the 
banks providing the guarantees pay amounts claimed to be due.

Subsidiaries have provided bank guarantees aggregating to $ 3,200 as security for rent to be paid for their offices. If the subsidiaries 
were to breach certain terms of their lease, the lessee could demand that the banks providing the guarantees pay amounts claimed to 
be due. 

1. 

2. 

Covenants: 

- 

In connection with Matrix' credit facilities agreements with various financial institutions and in connection with non-convertible 

debentures, Matrix committed to the following:

1.  To maintain certain financial ratios. Matrix meet the financial ratios as of December 31, 2010 and 2009.. 
2.  Not to grant a security interest in all or substantially all of their respective assets.
3.  Matrix committed to not to distribute dividends that will cause its equity to be less than NIS 275,000 (approximately $ 80,000). As of

December 31, 2010, the Matrix' equity is approximately NIS 551,000 ($ 160,000).

F-46

 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
   
   
 
 
 
 
  
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Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 164

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands 

NOTE 13:-  COMMITMENTS AND CONTINGENCIES (Cont.)

e. 

Legal proceedings: 

1. 

2. 

3. 

4. 

In 2010, a former customer of Sapiens filed a claim in the arbitration court in Warsaw, Poland against Sapiens, claiming an amount 
of approximately €3,400 ((approximately $ 4,750) for damages caused by Sapiens in the project for such former customer more than 
two  years  ago.  Sapiens  does  not  accept  the  claim  and  based  on  the  consultations  with  its  legal  counsel,  believes  that  it  has  a 
reasonable defense. 

In February 2010, a U.S. company filed a lawsuit against Magic and one of its subsidiaries claiming an alleged breach by Magic and 
the subsidiary of its intellectual property rights in connection with one of Magic’s products. No monetary damage was claimed.

Due to the preliminary stage of the litigation, and based on the advice of its legal advisors, Magic cannot predict the outcome of the 
lawsuit nor can it make any estimate of the amount of damages; therefore, no provision has been made for the lawsuit. 

In  August  2009,  a  software  company  filed  a  lawsuit  in  arbitration  against  Magic  Software,  claiming  an  alleged  breach  of  a  non-
disclosure agreement between the parties. The plaintiffs are seeking damages in the amount of approximately $13.7 million. Closing 
summaries have not yet been submitted in the proceedings with respect to the amount of damages, and therefore, at this time Magic 
Software is not able to estimate the amount of damages and no provision has been made for the arbitration.

In  addition, other  lawsuits  have  been  filed  against  the  Company's  subsidiaries  in  the  ordinary  course  of  business.  The  Company 
applied ASC 450, "Contingencies", and recorded a provision where it was appropriate. 

f. 

Lease commitments: 

The  following  are  details  of  the  future  minimum  lease  commitments  of  office  equipment,  office  space  and  motor  vehicles  under  non-
cancelable operating leases as of December 31, 2010: 

2011 
2012 
2013 
2014 
2015 and thereafter 

21,189
19,301
13,190
5,423
2,343 

61,446 

Rent expenses for the years 2010, 2009 and 2008, were approximately $ 15,000 $ 14,000 and $ 15,600, respectively. 

F-47

 
 
 
   
 
 
 
 
  
  
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
  
  
 
  
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Client: v215200_FORMULA SYSTEMS (1985) LTD_20-F

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Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 165

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands 

NOTE 14:-  EQUITY 

The composition of share capital is as follows: 

  Authorized

December 31, 2010
Issued

Outstanding

Authorized     

December 31, 2009
Issued

Outstanding

Ordinary shares, NIS 1 par value each 

25,000,000 

13,620,780 

13,596,000 

25,000,000 

13,224,780 

13,200,000 

1.  Formula's shares are traded on the TASE and its ADS, each representing one Ordinary share of NIS 1 par value, on the NASDAQ. 
2.  Formula holds 24,780 of its Ordinary shares.
3. 

In 2008, the Company paid a dividend of approximately $ 10,000 and declared a dividend of approximately $ 30,000 which paid in
January 2009. 
In April 2010, the Company declared on dividend of approximately $20,000 and paid approximately $ 10,000 of it.

4. 
5.  For Employee and Officer Share Option Plan, see Note 12.
6. 

In  December  2010,  Magic  consummated  a  private  placement  of  ordinary  shares  and  warrants  with  several  institutional  and  private
investors for aggregate gross proceeds of $23,000 (excluding finders' fees and transaction expenses).  If the warrants are exercised in
full, Magic will receive additional proceeds of approximately $9,400.

NOTE 15:- 

INCOME TAXES 

a. 

Tax laws in Israel: 

1. 

Tax benefits under the Israeli Law for the Encouragement of Capital Investments, 1959 ("the Law"): 

Some operations of certain subsidiaries have been granted the status of an "Approved Enterprise" which was granted under the Law 
before April 1, 2005. According to the provisions of the Law, the subsidiaries have elected the "alternative benefits" program and as 
such  are  entitled  to  tax  exemption  of  two  to  four  years  and  to  a  reduced  tax  rate  of  10%-25%  depending  on  the  level  of  foreign 
investment  in  the  technologies.  The  benefits  commence  with  the  date  on  which  taxable  income  is  first  earned.  The  period  of  tax 
benefits  detailed  above  is  subject  to  a  limit  of  the  earlier  of  12 years  from  the  commencement  of  production  or  14 years  from 
receiving the approval. 

The  entitlement  to  the  above  benefits  is  conditional  upon  the  Company  fulfilling  the  conditions  stipulated  by  the  above  Law, 
regulations  published  thereafter  and  the  certificates  of  approval  for  the  specific  investments  in  an  "Approved  Enterprise".  In  the 
event of failure to comply with these conditions, the benefits may be canceled and the subsidiaries may be required to refund the 
amount of the benefits, in whole or in part, including interest. 

F-48

 
 
 
   
 
 
 
 
 
 
 
 
  
 
 
 
  
 
  
  
   
     
  
 
 
 
  
 
 
 
 
 
 
 
 
 
  
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Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 166

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands 

NOTE 15:- 

INCOME TAXES (Cont.) 

The tax-exempt income attributable to an "Approved Enterprise" can be distributed to shareholders without subjecting the Company
to  taxes  only  upon  the  complete  liquidation  of  the  Company.  If  this  net  retained  tax-exempt  income  is  distributed  the 
Company,  would be taxed at the corporate tax rate applicable to such income as if the Company had not elected the alternative tax 
benefits (currently 25% of the gross dividend). 

The  Company  does  not  anticipate  paying  dividends  in  the  foreseeable  future.  Accordingly,  no  deferred  tax  liabilities  have  been 
provided  on  income  attributable  to  the  Company's  "Approved  Enterprises".  Income  from  sources  other  than  the  "Approved 
Enterprise" during the period of benefits will be taxable at general corporate tax rates. 

On  April  1,  2005,  an  amendment  to  the  Investment  Law  came  into  effect  ("the  Amendment")  and  has  significantly  changed  the 
provisions of the Law. The Amendment enacted major changes in the manner in which tax benefits are awarded under the Law so 
that companies are no longer required to get the Investment Center's prior approval to qualify for tax benefits. Such an enterprise is a 
"Privileged Enterprise", rather than the previous terminology of Approved Enterprise. The period of tax benefits for a new Privileged 
Enterprise  commences  in  the  "Year  of  Commencement",  which  is  the  later  of:  (1)  the  year  of  election,  or  (2)  the  year  in  which 
taxable income is first generated by the company after the election year. 

The Amendment limits the scope of enterprises, which may be approved by the Investment Center by setting criteria for the approval 
of  a  facility  as  a  Privileged  Enterprise  such  as  the  provision  generally  requiring  that  at  least  25%  of  the  Privileged  Enterprise's 
income will be derived from export. 

In  December  2010,  the  "Knesset"  (Israeli  Parliament)  passed  the  Law  for  Economic  Policy  for  2011  and  2012  (Amended 
Legislation),  2011, which prescribes, among others, amendments  in  the Law for the  Encouragement of Capital Investments, 1959 
("the Law"). The amendment became effective as of January 1, 2011. According to the amendment, the benefit tracks in the Law 
were modified and a flat tax rate applies to the Company's entire preferred income. The Company will be able to opt to apply (the 
waiver is non-recourse) the amendment and from then on it will be subject to the amended tax rates that are: 2011 and 2012 - 15% 
(in  development  area  A  -  10%),  2013  and  2014  -  12.5%  (in  development  area  A  -  7%)  and  in  2015  and  thereafter  - 12%  (in 
development area A - 6%). 

2. 

Tax benefits under the Law for the Encouragement of Industry (Taxation), 1969:

Some subsidiaries currently qualify as an "Industrial Company" as defined by this law, and as such are entitled to certain tax benefits 
including, inter alia accelerated depreciation as stipulated by regulations published under the Inflationary Adjustments Law and tax 
deduction over a period of 3 years. 

F-49

 
 
 
   
 
 
 
 
 
 
 
  
 
 
 
 
  
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Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 167

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands 

NOTE 15:- 

INCOME TAXES (Cont.) 

3. 

Tax rates applicable to income in Israel:

Until 2008, results for Israeli tax purposes were measured on a real basis as adjusted for the increase in CPI. In February 2008, the 
"Knesset"  (Israeli  parliament)  passed  an  amendment  to  the  Income  Tax  (Inflationary  Adjustments)  Law,  1985,  which  limits  the 
scope  of  the  law  starting  2008  and  thereafter.  Starting  2008,  the  results  for  tax  purposes  have  been  measured  in  nominal  values, 
excluding certain adjustments for changes in the CPI carried out in the period up to December 31, 2007. The amended law includes, 
inter alia, the elimination of the inflationary additions and deductions. 

The general corporate tax rate in Israel in 2010 was 25%. The corporate tax rate is to be reduced in 2011 to 24%. On July 23, 2009, 
the  Israel  Economic  Efficiency  Law  (Legislation  Amendments  for  Applying  the  Economic  Plan  for  2009  and  2010),  2009 
(hereinafter – the 2009 Amendment), became effective, stipulating, among other things, an additional gradual decrease in tax rates in 
2011 and thereafter, as follows: 2011-24%, 2012-23%, 2013-22%, 2014-21%, 2015-20% and 2016 and thereafter-18%. 

b. 

Subsidiaries outside Israel: 

Subsidiaries that are not Israeli residents are taxed in their countries of residence, according to the tax laws in those countries. 

c. 

Cumulative tax losses: 

The Company and its subsidiaries have cumulative losses for tax purposes as of December 31, 2010 totaling approximately $ 185,500, of 
which  $ 177,400  is  in  respect  of  companies  in  Israel  (December  31,  2009  -  $ 196,200)  which  can  be  carried  forward  and  offset  against 
taxable  income  in  the  future  for  an  indefinite  period,  and  approximately  $ 8,200  in  respect  of  companies  abroad  (December  31,  2009  -
$ 19,700).  In  assessing  the  realization  of  deferred  tax  assets,  management  considers  whether  it  is  more  likely  than  not  that  all  or  some
portion of the deferred tax assets will not be realized. The ultimate realization of the deferred tax assets is dependent upon the generation of 
future  taxable  income  during  the  periods  in  which  temporary  differences  are  deductible  and  net  operating  losses  are  utilized.  Based  on 
consideration of these factors, the Company recorded a valuation allowance as detailed in Note 15e below. 

The Company recorded a valuation allowance with respect to the attributable to these losses carried forward. 

F-50

 
  
 
  
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
  
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Client: v215200_FORMULA SYSTEMS (1985) LTD_20-F

Vintage Filings Pg: 169

Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 168

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands 

NOTE 15:- 

INCOME TAXES (Cont.) 

d. 

Income tax assessments:

The Company and its subsidiaries are routinely examined by various taxing authorities. Below is a summary of the income tax assessments 
of the Company and its subsidiaries: 

Formula 

The Company's tax years 2007 through 2010 remain subject to examination by the Israeli Tax Authorities. 

Matrix 

Several subsidiaries of the Matrix group entities have final tax assessments through the year 2006. The Israeli Tax Authorities are currently 
examining income tax returns of Matrix I.T Ltd. and additional subsidiaries at the Matrix Group for the tax years 2005 through 2007. 

Magic 

Magic (the Israeli entity) has received final tax assessments through the year 2005. Non-Israeli subsidiaries of Magic are taxed according to 
the  tax  laws  in  their  respective  domiciles  of  residence.  If  earnings  are  distributed  to  Israel  in  the  form  of  dividends  or  otherwise,  the 
Company may be subject to additional Israeli income taxes (subject to an adjustment for foreign tax credits) and foreign withholding taxes. 
The  Company's  management  has  determined  that  it  will  not  distribute  any  amounts  of  its  undistributed  tax  income  as  a  dividend.  The 
Company intends to reinvest the amount of such tax income. Accordingly, no deferred income taxes have been provided. 

Sapiens 

Sapiens Technologies and some of its subsidiaries have final tax assessments through the year 2005. Non-Israeli subsidiaries of Sapiens are 
taxed  according  to  the  tax  laws  in  their  respective  country  of  residence.  If  earnings  are  distributed  to  Israel  in  the  form  of  dividends  or 
otherwise,  the  Company  may  be  subject  to  additional  Israeli  income  taxes  (subject  to  an  adjustment  for  foreign  tax  credits)  and  foreign 
withholding taxes. The Company's management has determined that it will not distribute any amounts of its undistributed tax income as a 
dividend. The Company intends to reinvest the amount of such tax income. Accordingly, no deferred income taxes have been provided. 

F-51

 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
   
  
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Client: v215200_FORMULA SYSTEMS (1985) LTD_20-F

Vintage Filings Pg: 170

Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 169

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands 

NOTE 15:- 

INCOME TAXES (Cont.) 

e. 

Deferred taxes: 

1. 

Composition: 

Net operating losses carried forward 
Allowances and reserves 
Differences in measurement basis (cash basis for tax purposes) 

Valuation allowance 

Total 

2. 

Presentation in balance sheets: 

Other current assets 
Other non-current assets
Long-term liabilities 

f. 

Income before taxes on income: 

Domestic 
Foreign 

Total 

December 31,

2010 

2009

43,120     
3,219     
(2,159)    

44,180     
(29,173)    

15,007     

38,663
1,006
(2,907)

36,762
(25,735)

11,027 

December 31,

2010 

2009

4,526     
13,135     
(2,654)    

15,007     

3,735
9,499
(2,207)

11,027 

Year ended  
December 31, 
2009 

2010

31,153    
11,463     

24,762
12,030   

42,616     

36,792   

2008

17,900
7,728 

25,628 

F-52

 
  
 
 
  
 
  
  
  
  
 
 
 
 
 
   
   
 
 
 
 
 
   
 
 
     
 
  
      
  
 
  
      
 
   
 
 
 
 
 
   
 
  
     
 
  
      
  
 
   
  
  
 
  
   
 
  
   
 
  
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Client: v215200_FORMULA SYSTEMS (1985) LTD_20-F

Vintage Filings Pg: 171

Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 170

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands 

NOTE 15:- 

INCOME TAXES (Cont.) 

g. 

Income taxes included in the statements of operations:

Current taxes: 

Domestic 
Foreign 

Deferred taxes: 

Domestic 
Foreign 

Deferred taxes, net 

Taxes on income 

F-53

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

Year ended 
December 31,
2009 

2010

2008

8,149     
1,750     

9,899     

(4,004)    
649     

(3,355)    

6,544     

7,002

819   

7,821   

1,359
(875)

484   

8,305   

3,896
1,264 

5,160 

(2,012)
131

(1,881)

3,279 

 
  
 
 
 
  
  
 
 
 
   
  
  
   
  
     
     
  
     
 
  
      
  
 
  
      
      
  
      
  
      
 
  
      
 
  
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Client: v215200_FORMULA SYSTEMS (1985) LTD_20-F

Vintage Filings Pg: 172

Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 171

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands 

NOTE 15:- 

INCOME TAXES (Cont.) 

h. 

Theoretical tax: 

The following is reconciliation between the theoretical tax expense, assuming that all income was taxed at statutory tax rates, and the actual 
income tax expense, as recorded in the statement of operations: 

Year ended 
December 31,
2009 

2008

2010

Income before income taxes, as per the statement of operations 

42,616 

36,792 

25,628 

Statutory tax rate in Israel 

25%   

26% 

27%

Theoretical tax expense 
Reconciliation: 
Non-deductible expenses 
Tax-exempt income change in tax rate and reduced tax rates in companies 

which have Approved Enterprises 

Deferred taxes on losses (utilization of losses) and temporary differences 

for which a valuation allowance was provided, net

Prior year losses and temporary differences for which deferred taxes were 

recorded, net 

Taxes in respect of prior years 
Other 

Income taxes as per the statement of operations 

10,654 

9,566

238 

631 

(3,438)    

(3,231)    
735 
955 

6,544 

441

425

627

(2,979)
118
107 

8,305 

6,920

193

8

(3,034)

-
(907)
99 

3,279 

Effective tax rate - in % 

i. 

Uncertain tax positions: 

15.4%   

22.6% 

12.8%

The Company and its subsidiaries adopted the provisions of ASC 740 on January 1, 2007. This Interpretation clarifies the accounting for 
uncertainty  in  income  taxes  recognized  in  an  enterprise's  financial  statements  in  accordance  with  ASC  740  and  prescribes  a  recognition 
threshold of more-likely-than-not to be sustained upon examination. 

F-54

 
  
 
 
 
 
  
  
 
  
 
 
 
   
  
  
 
 
  
  
 
   
 
   
 
  
  
   
 
  
  
   
   
  
   
   
   
   
 
   
 
  
  
   
 
   
 
  
  
   
 
   
  
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Client: v215200_FORMULA SYSTEMS (1985) LTD_20-F

Vintage Filings Pg: 173

Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 172

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands 

NOTE 15:- 

INCOME TAXES (Cont.) 

A reconciliation of the beginning and ending amount of total unrecognized tax benefits in the Company's subsidiaries is as follows: 

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

Balance as of January 1, 2009 

Reductions related to settlement of tax matters
Increase related to current year  tax positions
Addition of interest related to the unrecognized tax liabilities from   previous years 

Balance as of December 31, 2009 

Increase related to current year tax positions
Addition of interest related to the unrecognized tax liabilities from previous years 

Balance as of December 31, 2010 

NOTE 16:- 

SUPPLEMENTARY FINANCIAL STATEMENT INFORMATION

Balance Sheets: 

a. 

Other current assets: 

Composition: 

Government departments 
Employees (1) 
Prepaid expenses and advances to suppliers
Deferred taxes 
Advanced payments due to M&A activities
Debtors from sale of fixed assets 
Derivatives 
Other 

Total 

(1) 

Some of these balances are linked to the CPI, and bear interest at an annual rate of 4%. 

F-55

756

(229)
142
10 

679

915
512 

2,106 

5,726
355
7,544
3,735
-
1,306
2,292
1,490 

December 31,

2010 

2009

6,424
356
9,495
4,526
1,160
-
-
1,179 

23,140 

22,448 

 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
  
  
 
  
 
   
  
  
  
 
 
  
 
 
   
  
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Client: v215200_FORMULA SYSTEMS (1985) LTD_20-F

Vintage Filings Pg: 174

Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 173

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

December 31,

2010 

2009

527
-

6,157   

6,684   

36
3,179

6,840 

10,055 

December 31,

2010 

2009

20,260
280
10,153   

30,693   

12,558
5,631
8,805 

26,994 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands 

NOTE 16: -  SUPPLEMENTARY FINANCIAL STATEMENT INFORMATION (Cont.)

b. 

Liabilities to Banks: 

Composition: 

  December 31, 
2010
Interest rate
%

4%-6%
Prime+2%

Linkage 
basis

Unlinked
Unlinked

Bank credit 
Short-term bank loans
Current maturities of long-term loans from banks (see 

Note 10) 

Total 

c. 

Other accounts payable: 

Composition: 

Government institutions 
Customer advances 
Accrued expenses and other current liabilities 

Total 

d. 

Financial expenses, net: 

Composition: 

Financial income 
Financial costs related to long-term debt 
Financial costs related to short-term credit and others
Gain (loss) from marketable securities, net (1) (2) 

Year ended  
December 31,
2009 

2010

2008

1,062     
(5,029)    
(2,527)    
2,123     

4,160
(5,982)
(2,590)
4,181   

(4,371)    

(231)  

8,951
(8,781)
(4,597)
(1,481)

(5,908)

Total 

(1) 

(2) 

Includes  gains  (losses)  from  trading  securities  still  held  by  the  Company  for  the  years  2010,  2009  and  2008  in  the  amounts  of 
$ 2,276, $ 1,362 and $ (1,530) respectively.

Includes impairment of available-for-sale marketable securities for 2010 and 2009 of $ 153 and $ 143, respectively due to credit loss
(see Note 4). 

F-56

 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
   
  
  
 
  
 
  
 
  
 
   
 
  
 
   
     
 
  
 
 
   
   
   
    
    
   
  
 
 
   
    
    
   
   
  
 
  
 
  
   
   
   
   
  
   
   
   
  
  
   
  
     
 
  
      
 
   
   
  
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Client: v215200_FORMULA SYSTEMS (1985) LTD_20-F

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Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 174

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands 

NOTE 16: -  SUPPLEMENTARY FINANCIAL STATEMENT INFORMATION (Cont.)

e. 

Other expenses, net: 

Composition: 

Gain on sale of fixed assets, net 
Impairment in value of cost-based investment
Other 

Total 

f. 

Operating segments: 

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

Year ended  
December 31,
2009 

2010

2008

- 
- 
(231)   

(231)   

247
(59)
1,480 

1,668 

341
(502)
(419)

(580)

The Company operates in the software services and proprietary software solutions segments through its three subsidiaries: Matrix, Sapiens 
and Magic. 

Software Services: 

Matrix 

Matrix  provides  software  services,  software  development  projects,  outsourcing,  integration  of  software  systems  and  services  –  all  in 
accordance with its customers' specific needs. Matrix also provides upgrading and expansion of existing software systems. Matrix software 
solutions  and  services  include  the  following  components:  (i)  development  of  dedicated  customer  software  systems;  (ii)  customization of 
software developed by Matrix or by third parties to provide a response to customers' requirements; (iii) systems assimilation; (iv) offshore 
and domestic services, mainly for software developments and quality assurance and software testing; and (iv) integration of all or part of 
these components. Matrix operates in sales and support of software products of leading worldwide vendors. Matrix supplies infrastructure 
solutions for computer and communication systems and sales hardware products. Matrix operates technological training and qualification 
centers providing advanced professional courses for hi-tech personnel, training and assimilation of computer systems, applications courses, 
professional training, soft-skills training and training for capital market operations. 

F-57

 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
   
  
  
   
  
     
  
  
 
 
  
      
 
 
   
  
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Client: v215200_FORMULA SYSTEMS (1985) LTD_20-F

Vintage Filings Pg: 176

Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 175

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands 

NOTE 16: -  SUPPLEMENTARY FINANCIAL STATEMENT INFORMATION (Cont.)

Proprietary Software Products 

Magic 

Magic's  technology  enables  enterprises  to  accelerate  the  process  of  building  and  deploying  business  software  applications  that  can  be 
rapidly customized to meet current and future needs. 
Magic  gives  partners  and  customers  the  ability  to  create  any  type  of  business  applications,  leverage  existing  information  technology 
resources, enhance business ability, and focus on core business priorities to gain maximum return on their existing and new IT investments.

Magic Software is known for its code-free approach, allowing users to focus on business logic rather than technological requirements.  This
approach forms the driving principle of both the uniPaaS application platform (the next generation of eDeveloper) and the iBOLT business 
and process integration suite. Both uniPaaS and iBOLT enable enterprises to accelerate the process of building and deploying applications 
that can be rapidly customized and integrated with existing systems. 
During 2010, following the acquisition of consulting and staffing services business Magic also provides software services. 

Sapiens 

Sapiens is a provider of software solutions for the insurance industry. Sapiens' suite of insurance solutions, built to meet the core business 
needs of large and small insurance carriers, aligns IT with  business demands  for speed,  flexibility  and efficiency.  Sapiens' solutions are 
supplemented by its methodology and consulting services, which address the complex issues related to the life-cycle of enterprise business 
applications. Sapiens offers its solutions to two of the major lines of insurance business – Life & Pension (L&P) and Property & Casualty 
(P&C). 

Sapiens'  insurance  solutions  are  deployed  at  leading  insurance  carriers  globally.  Sapiens'  service  offerings  include  a  standard  consulting 
offering that helps customers make better use of IT in order to achieve their business objectives. 

Sapiens eMerge™, is  a  rules-based model-driven  architecture, that  is  used  to  develop  most of  Sapiens' software  products.  It enables  the
creation  of  mission  critical  core  enterprise  applications  with  little  or  no  coding  using  agile  methodologies.  Sapiens'  technology  allows 
customers to achieve legacy modernization and enterprise application integration 

F-58

 
  
 
  
 
 
 
 
 
 
 
 
  
 
 
 
  
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Client: v215200_FORMULA SYSTEMS (1985) LTD_20-F

Vintage Filings Pg: 177

Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 176

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands 

NOTE 16: -  SUPPLEMENTARY FINANCIAL STATEMENT INFORMATION (Cont.)

The  Company  evaluates  the  performances  of  each  segment,  software  services  and  proprietary  software  products,  based  on  operating 
income/loss. Headquarters and finance expenses are allocated proportionally between the segments: 

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

Revenues: 
2010 
2009 
2008 

Inter-segment sales: 
2010 
2009 
2008 

Operating income: 
2010 
2009 
2008 

Financial income (expenses): 
2010 
2009 
2008 

Net income from continuing operations:
2010 
2009 
2008 

Identifiable assets including goodwill: 

2010 
2009 

Identifiable liabilities: 

2010 
2009 

Depreciation and amortization: 

2010 
2009 
2008 

Investments in segment assets: 

2010 
2009 
2008 

Software
Services
Matrix

Proprietary Software Products

Total

Sapiens

Magic 

409,272
368,498
397,925

52,235     
45,698     
43,534     

88,578
55,350
61,980

550,085
469,546
503,439

391
153
135

31,412
26,014
25,502

(3,819)
377
(4,648)

9,189
8,197
9,190

-     
3     
-     

6,476     
5,087     
2,430     

(201)    
262     
(2,012)    

4,129     
2,703     
(1)    

-
-
61

9,099
5,922
3,941

(351)
(870)
752

5,061
3,298
2,125

391
156
196

46,987
37,023
31,873

(4,371)
(231)
(5,908)

18,379
14,198
11,314

Software
Services
Matrix

Proprietary Software Products

Total

Sapiens

Magic 

404,175
370,206

183,342
148,641

4,235
3,568
3,646

4,103
1,799
2,481

F-59

68,394     
59,196     

118,818
93,441

22,130     
20,822     

22,386
32,332

6,647     
5,369     
5,142     

662     
326     
769     

4,569
4,600
3,629

583
580
738

591,387
522,843

227,858
201,795

15,451
13,807
12,417

5,348
2,705
3,988

 
  
 
  
 
 
 
  
 
 
 
  
  
  
   
   
 
  
     
     
  
      
      
  
      
      
  
      
      
  
      
      
  
  
  
   
   
 
  
     
     
  
      
      
  
      
      
  
      
      
  
Date: 3/18/2011 17:21:49 User: chunso
Client: v215200_FORMULA SYSTEMS (1985) LTD_20-F

Vintage Filings Pg: 178

Project: v215200     Form Type: 20-F
Doc Type: 20-F     File Name: v215200_20f.htm Pg: 177

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands 

NOTE 16:- 

SUPPLEMENTARY FINANCIAL STATEMENT INFORMATION (Cont.)

Reconciliation between the data on income from the operating segments and the data in the consolidated financial statements: 

Revenues: 

Revenues as above 
Less inter-segment transactions   

2010

2009 

2008

550,085     
(391)    

469,546

(156)  

503,439
(196)

Revenues as per statements of operations 

549,694     

469,390   

503,243 

Identifiable assets: 
Total assets of operating segments 
Assets not identifiable to a particular segment
Elimination of inter-segment assets and other 

2010 

2009

591,387
44,477
(12,097)  

522,843
64,753
(21,184)

Total assets from continuing operations as per consolidated balance sheets 

623,767   

566,412 

Identifiable liabilities: 
Total liabilities of operating segments 
Liabilities not identifiable to a particular segment
Elimination of inter-segment liabilities and other 

227,858
76,456
(14,931)  

201,795
93,032
(24,016)

Total liabilities from continuing operations as per consolidated balance sheets 

289,383   

270,811 

g. 

Geographical information: 

1. 

The Company's long-lived assets are as follows:

Israel 
United States 
Europe 
Japan 
Other 

Total 

F-60

December 31,

2010 

2009

125,734
20,156
10,108
6,506
4,228 

166,732 

115,466
5,245
10,143
5,826
1,727 

138,407 

 
  
 
 
 
 
 
 
 
 
  
 
 
 
  
   
  
     
     
 
  
      
 
  
 
   
   
   
   
  
   
   
  
   
   
   
   
   
  
   
   
   
   
  
  
  
 
 
 
 
 
  
 
  
 
  
 
  
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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands 

NOTE 16: -  SUPPLEMENTARY FINANCIAL STATEMENT INFORMATION (Cont.)

2. 

Revenues: 

Revenues classified by geographic area: 

Israel 
International: 

United States 
Other 

Total 

FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

Year ended  
December 31,
2009

2008

2010

412,922     

368,230

393,391

73,075     
63,697     

38,862
62,298   

47,098
62,754 

549,694     

469,390   

503,243 

 Classification was based on the location of the customers. 

h. 

Earnings per share: 

The following table presents the computation of basic and diluted net earnings per share from continuing operations: 

Year ended  
December 31,
2009 

2010

2008

Amount for basic earnings per share - income available to shareholders
Effect of dilutive securities of subsidiaries 

18,379     
-     

14,198

-   

Amount for diluted earnings per share - income available to shareholders 

18,379     

14,198   

Weighted average shares outstanding 
Denominator for basic net earnings per share
Effect of dilutive securities 

Denominator for diluted net earnings per share 

Basic net earnings per share from continuing operations 

Diluted net earnings per share from continuing operations 

F-61

13,382     
141     

13,200

364   

13,523     

13,564   

1.37     

1.36     

1.08   

1.04   

11,314
- 

11,314 

13,200
- 

13,200 

0.84 

0.84 

 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
   
  
  
   
  
     
      
 
  
      
 
   
  
  
   
  
     
 
  
      
 
  
      
      
 
  
      
 
  
      
 
  
      
 
  
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FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands 

NOTE 17: -  DISCONTINUED OPERATIONS 

a. 

b. 

c. 

On  June  20,  2007,  the  Company  completed  the  sale  of  its  entire  shareholdings  in  BluePhoenix.  BluePhoenix  met  the  definition  of  a
component under ASC 360. Accordingly, the results of operations of BluePhoenix have been classified as discontinued operations in the
statement  of  income  and  prior  periods  results  have  been  reclassified  accordingly.  In  addition,  comparative  data  of  the  assets  and
liabilities attributed to the discontinued operations have been reclassified in the balance sheet. 

In 2007, Magic disposed of two of its subsidiaries (AAOD and Magic Italy). Both subsidiaries met the definition of a component under
ASC 360. Accordingly, the results of operations of these subsidiaries and businesses and the gain resulting from the disposals have been
classified as discontinued operations in the statement of income and prior periods results have been reclassified accordingly. In addition,
comparative data of the assets and liabilities attributed to the discontinued operations have been reclassified in the balance sheet.

On October 22, 2009, the Company completed the sale of its entire shareholdings in NextSource. The results of operations of NextSource
have been classified as discontinued operations in the statement of income and prior periods results have been reclassified accordingly. In
addition,  comparative  data  of  the  assets  and  liabilities  attributed  to  the  discontinued  operations  have  been  reclassified  in  the  balance
sheet. 

d. 

The following is the composition of discontinued operations (including capital gains):

Revenues 
Cost of revenues 

Gross profit 
Research and development costs, net 
Selling, general and administrative expenses 

Operating income 
Financial expenses, net 
Capital gains on sale of shareholdings, net 

Income before income taxes 
Taxes on income 

Equity in losses of affiliates, net 

Net income 

F-62

Year ended  
December 31,
2009

2008

2010

-     
-     

-     
-     
-     

-     
-     
-     

-     
-     

-     
-     

-     

64,328
57,996   

6,332
-

5,647   

685
(55)
4,284   

4,914

36   

4,878

-   

4,878   

87,564
78,488 

9,076
-
8,156 

920
(100)
- 

820
265 

555
- 

555 

 
  
 
 
 
 
 
 
 
  
 
 
 
   
   
   
   
  
  
   
  
     
 
  
      
 
  
      
 
  
      
 
  
      
  
 
  
      
 
  
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FORMULA SYSTEMS (1985) LTD.
(An Israeli Corporation)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

U.S. dollars in thousands 

NOTE 18: -  SUBSEQUENT EVENT 

On  January  1,  2011,  Magic  completed  the  acquisition  of  its  South  African  distributor,  Magic  Integration  (Pty)  Ltd  ("Magix").  Based  on  the
acquisition terms Magic will control 51% of Magix with an option to increase its holdings to 75%; for a total consideration of up to $ 2,500 to be
paid in 2011. Magix specializes in the software integration and application development of Magic Software platforms as well as the support of
large-scale and complex systems in the public and financial sectors in South Africa. Magic believes that the acquisition of this business activity
will enable it to expand its presence in the South African market and leverage its relationships with top tier customers 

F-63

 
  
 
 
 
  
  
 
 
 
  
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The registrant hereby certifies that it meets all of the requirements for filing on Form 20-F and that it has duly caused and authorized the undersigned to 

SIGNATURES 

sign this annual report on its behalf. 

FORMULA SYSTEMS (1985) LTD. 

By: 

/s/Guy Bernstein 
Guy Bernstein 
Chief Executive Officer 

March 17, 2011 
Date

 
  
 
 
 
 
 
 
 
 
  
  
  
  
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EXHIBIT INDEX 

Exhibit No. 

1.1 
1.2 
2.1 

4.1 
4.2 
8 
12.1 
12.2 
13.1 

13.2 

15.1 
15.2 
15.3 
15.4 
15.5 
15.6 
15.7 

____________ 
* Filed herewith. 

   Memorandum of Association (1) 
   Articles of Association as amended on December 28, 2005 (2)
   Depositary Agreement by and among Formula Systems (1985) Ltd., Bank of New York Mellon and the holders of the American 

Depositary Shares of Formula Systems (1985) Ltd. (1)

   Form of Letter of Indemnification, dated December 28, 2005 (2)
   English translation of Formula Systems (1985) Ltd. Employees and Office Holders Share Option Plan (2008)(3)
   List of Subsidiaries* 
   Certification of the Chief Executive Officer pursuant to Rule 13a-14(a)/Rule 15d-14(a) under the Exchange Act *
   Certification of the Chief Financial Officer pursuant to Rule 13a-14(a)/Rule 15d-14(a) under the Exchange Act *
   Certification of the Chief Executive Officer pursuant to Rule 13a-14(b)/Rule 15d-14(b) under the Exchange Act and 18 U.S.C. Section 

1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002*

   Certification of the Chief Financial Officer pursuant to Rule 13a-14(b)/Rule 15d-14(b) under the Exchange Act and 18 U.S.C. Section 

1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002*
   Consent of Kost, Forer, Gabbay & Kasierer, Member of Ernst& Young Global*
   Consent of Levy Cohen and Co. * 
   Consent of Levy Cohen and Co. * 
   Consent of Verstegen accountants en adviseurs*
   Consent of KDA Audit Corporation* 
   Consent of Maria Negyessy* 
   Letter dated March 17, 2011 of Ziv Haft, registered certified public accountants (Isr.) BDO member firm, required to be filed under 

Item 16F(a)(3) of this Annual Report. * 

(1)  Incorporated by reference to the Registration Statement on Form F-1 (File No. 333-8858). 
(2)  Incorporated by reference to the annual report on Form 20-F for the 2005 fiscal year filed by the registrant with the Securities and Exchange Commission on 
June 29, 2006. 
(3)  Incorporated by reference to the annual report on Form 20-F for the 2008 fiscal year filed by the registrant with the Securities and Exchange Commission on 
April 27, 2009. 

 
  
 
  
 
  
 
 
 
  
  
  
  
  
  
 
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List of Subsidiaries 

Exhibit 8

Name of Subsidiary 

Matrix IT Ltd. 

Magic Software Enterprises Ltd. 

Sapiens International Corporation N.V. 

Jurisdiction of Incorporation

Israel 

Israel 

Curaçao 

 
 
 
 
 
 
 
  
  
   
 
  
   
 
  
   
 
  
 
 
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CERTIFICATION OF THE CHIEF EXECUTIVE OFFICER 
PURSUANT TO RULE 13a-14(a)/RULE 15d-14(a) UNDER 
THE EXCHANGE ACT 

Exhibit 12.1

I, Guy Bernstein, certify that: 

1. 

2. 

3. 

4. 

I have reviewed this annual report on Form 20-F for the year ended December 31, 2010 of Formula Systems (1985) Ltd. (the “Registrant”);

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the 
statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial 
condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report; 

The Registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in 
Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for 
the Registrant and have: 

(a)   Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure 
that material information relating to the Registrant, including its consolidated subsidiaries, is made known to us by others within those entities, 
particularly during the period in which this report is being prepared;

(b)   Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our 

supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external 
purposes in accordance with generally accepted accounting principles;

(c)  Evaluated the effectiveness of the Registrant’s disclosure controls and procedures and presented in this report our conclusions about the 

effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d)  Disclosed in this report any change in the Registrant’s internal control over financial reporting that occurred during the period covered by the annual 

report that has materially affected, or is reasonably likely to materially affect, the Registrant’s internal control over financial reporting; and

5. 

The Registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the 
Registrant’s auditors and the audit committee of the Registrant’s board of directors (or persons performing the equivalent functions):

(a)   All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably 

likely to adversely affect the Registrant’s ability to record, process, summarize and report financial information; and 

(b)  Any fraud, whether or not material, that involves management or other employees who have a significant role in the Registrant’s internal control 

over financial reporting. 

Date: March 17, 2011 

/s/ Guy Bernstein
Guy Bernstein
Chief Executive Officer
(Principal Executive Officer) 

 
  
  
 
  
  
  
  
  
  
  
  
  
  
  
 
 
  
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
 
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CERTIFICATION OF THE CHIEF FINANCIAL OFFICER 
PURSUANT TO RULE 13a-14(a)/RULE 15d-14(a) UNDER 
THE EXCHANGE ACT 

Exhibit 12.2

I, Nir Feller, certify that: 

1. 

I have reviewed this annual report on Form 20-F for the year ended December 31, 2010 of Formula Systems (1985) Ltd. (the “Registrant”);

2.  Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements 

made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3.  Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial 

condition, results of operations and cash flows of the Registrant as of, and for, the periods presented in this report; 

4.  The Registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange 

Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the 
Registrant and have: 

(a)   Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure 
that material information relating to the Registrant, including its consolidated subsidiaries, is made known to us by others within those entities, 
particularly during the period in which this report is being prepared;

(b)   Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our 

supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external 
purposes in accordance with generally accepted accounting principles;

(c)   Evaluated the effectiveness of the Registrant’s disclosure controls and procedures and presented in this report our conclusions about the 

effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d)  Disclosed in this report any change in the Registrant’s internal control over financial reporting that occurred during the period covered by the annual 

report that has materially affected, or is reasonably likely to materially affect, the Registrant’s internal control over financial reporting; and

5. 

The Registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the 
Registrant’s auditors and the audit committee of the Registrant’s board of directors (or persons performing the equivalent functions):

(a)   All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably 

likely to adversely affect the Registrant’s ability to record, process, summarize and report financial information; and 

(b)   Any fraud, whether or not material, that involves management or other employees who have a significant role in the Registrant’s internal control 

over financial reporting. 

Date: March 17, 2011 

/s/ Nir Feller
Nir Feller
Chief Financial Officer
  (Principal Financial Officer) 

 
  
 
 
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
 
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CERTIFICATION OF THE CHIEF EXECUTIVE OFFICER 
PURSUANT TO 18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT 
TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 

Exhibit 13.1

In connection with the annual report of Formula Systems (1985) Ltd. (the “Company”) on Form 20-F for the period ending December 31, 2010, as filed 
with the Securities and Exchange Commission on the date hereof (the “Report”), I, Guy Bernstein, Chief Executive Officer of the Company, certify, pursuant to 
18 U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that to my knowledge: 

(1) 

(2) 

The Report fully complies with the requirements of Section 13(a) or 15(d), as applicable, of the Securities Exchange Act of 1934, and

The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

Date:  March 17, 2011 

/s/ Guy Bernstein
Guy Bernstein
Chief Executive Officer
(Principal Executive Officer)

 
  
 
 
 
 
 
  
 
 
  
  
  
  
  
 
 
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CERTIFICATION OF THE CHIEF FINANCIAL OFFICER 
PURSUANT TO 18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT 
TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 

Exhibit 13.2

In connection with the annual report of Formula Systems (1985) Ltd. (the “Company”) on Form 20-F for the period ending December 31, 2010, as filed 

with the Securities and Exchange Commission on the date hereof (the “Report”), I, Nir Feller, Chief Financial Officer of the Company, certify, pursuant to 18 
U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that, that to my knowledge: 

(1) 

(2) 

The Report fully complies with the requirements of Section 13(a) or 15(d), as applicable, of the Securities Exchange Act of 1934, and

The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

Date:  March 17, 2011 

/s/ Nir Feller
Nir Feller
Chief Financial Officer
(Principal Financial Officer)

 
  
 
 
 
 
 
  
 
 
  
  
  
  
  
 
 
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CONSENT OF INDEPENDENT REGISTRERED PUBLIC ACCOUNTING FIRM 

We hereby consent to the incorporation by reference in the Registration Statement on Form S-8 (No. 333-156686) of our report dated March 18, 2011, with 
respect to the consolidated financial statements of Formula Systems (1985) Ltd. and the effectiveness of internal control over financial reporting of Formula 
Systems (1985) Ltd. included in this annual report on Form 20-F for the year ended December 31, 2010. 

Tel- Aviv, Israel 
March 18, 2011 

/s/ Kost, Forer, Gabbay & Kasierer
KOST, FORER, GABBAY & KASIERER
A Member of Ernst & Young Global

Exhibit 15.1

 
 
 
 
 
  
 
 
  
  
 
 
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[Levy Cohen and Co. Letterhead] 

CONSENT OF INDEPENDENT AUDITORS 

OF 

Hermes Logistics Technologies Limited 

Exhibit 15.2

We hereby consent to the incorporation by reference in the Registration Statement on Form S-8 (No. 333-156686) of our report dated January 25, 2011, included 
in this annual report on Form 20-F of Formula Systems (1985) Ltd. for the year ended December 31, 2010. 

/s/ Levy Cohen and Co. 
LEVY COHEN AND CO. 
Registered Auditors 

March 17, 2011
London, United Kingdom

 
  
 
 
 
 
 
 
  
 
 
  
  
  
  
 
 
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[Levy Cohen and Co. Letterhead] 

CONSENT OF INDEPENDENT AUDITORS 

OF 

Magic Software Enterprises (UK) Limited 

Exhibit 15.3

We hereby consent to the incorporation by reference in the Registration Statement on Form S-8 (No. 333-156686) of our report dated January 25, 2011, with 
respect to the consolidated financial statements of Magic Software Enterprises (UK) Limited included in this annual report on Form 20-F of Formula Systems 
(1985) Ltd. for the year ended December 31, 2010. 

/s/ Levy Cohen and Co. 
LEVY COHEN AND CO. 
Registered Auditors 

March 17, 2011
London, United Kingdom

 
  
 
 
 
 
 
 
  
 
 
  
  
  
  
 
 
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[Verstegen accountants en adviseurs Letterhead] 

Exhibit 15.4

To the board of directors and shareholders of 
Magic Benelux B.V. 
Pelmolen 17 
3994 XX HOUTEN 

Dordrecht, March 17, 2011 

Ref.: KH/VK/JV 

Dear Sirs, 

We hereby consent to the incorporation by reference in the Registration Statement on Form S-8 (No. 333-156686) of our report dated January 28, 2011, including 
in this annual report of Formula Systems (1985) Ltd. on Form 20-F for the year ended December 31, 2010. 

On behalf of Verstegen accountants en adviseurs, 

/s/ Drs. L.K. Hoogendoorn RA MGA 
Drs. L.K. Hoogendoorn RA MGA. 

 
  
 
 
 
 
 
 
 
 
  
 
 
  
 
  
 
 
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CONSENT OF 
INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

Exhibit 15.5

We hereby consent to the incorporation by reference in the Registration Statement on Form S-8 (No. 333-156686) of our report dated January 28, 2011, with 
respect to the financial statements of Magic Software Japan K.K. included in this annual report on Form 20-F of Formula Systems (1985) Ltd. for the year ended 
December 31, 2010. 

/s/ KDA Audit Corporation
KDA Audit Corporation
Registered Auditors

Tokyo, Japan 
March 17, 2011 

 
  
 
 
 
 
  
 
 
  
  
  
  
 
 
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We hereby consent to the incorporation by reference in the Registration Statement on Form S-8 (No. 333-156686) of our report dated January 28, 2011, with 
respect to the financial statements of Magic (Onyx) Magyarorszag Szoftverhaz Kft., included in this annual report on Form 20-F of Formula Systems (1985) Ltd. 
for the year ended December 31, 2010. 

Exhibit 15.6

Budapest, Hungary 
March 17, 2011 

/s/ Maria Negyessy
Maria Negyessy
Registered Auditors

 
  
 
 
 
 
 
  
 
  
 
  
 
  
 
 
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Securities and Exchange Commission 
100 F Street, N.E., Washington, D.C. 20549 

Dear Sir or Madam: 

We have read the statements set forth in Item 16F(a) of the annual report on Form 20-F of Formula Systems (1985) Ltd. for the year ended December 31, 2010 
and agree with such statements. 

Exhibit 15.7

March 17, 2011

/s/ Ziv Haft 
Ziv Haft 
Certified Public Accountants (Isr.) 
BDO Member Firm 

 
  
 
 
 
 
 
 
 
  
  
  
 
  
 
  
 
  
 
 
This fax cover sheet is NOT part of the official filing and is meant as a courtesy only.  
Please disregard this page if you plan to submit changes via email. Email is the 
preferred method for submitting changes. 

Fax Cover Sheet

 Matthew Judge 

 646-349-9655

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 FORMULA SYSTEMS (1985) LTD

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