2023 ANNUALREPORT
Frontdoor is reimagining how homeowners maintain and repair their most valuable asset — their home.
As the parent company of two leading brands, we bring over 50 years of experience in providing our
members with comprehensive options to protect their homes from costly and unexpected breakdowns
through our extensive network of pre-qualified professional contractors. American Home Shield, the
category leader in home service plans with approximately two million members, gives homeowners
budget protection and convenience, covering up to 23 essential home systems and appliances.
Frontdoor is a cutting edge, one-stop app for home repair and maintenance. Enabled by our Streem
technology, the app empowers homeowners by connecting them in real time through video chat with
pre-qualified experts to diagnose and solve their problems. The Frontdoor app also offers homeowners
a range of other benefits including DIY tips, discounts and more.
This 2023 Annual Report contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act
of 1995. These forward-looking statements are based on management’s current expectations and beliefs, as well as a number
of assumptions concerning future events. These statements are subject to risks, uncertainties, assumptions and other important
factors. Readers are cautioned not to put undue reliance on such forward-looking statements because actual results may vary
materially from those expressed or implied. The reports filed by Frontdoor pursuant to United States securities laws contain
discussions of these risks and uncertainties. Frontdoor assumes no obligation to, and expressly disclaims any obligation to, update
or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Readers are advised
to review Frontdoor’s filings with the United States Securities and Exchange Commission (which are available on the SEC’s
EDGAR database at www.sec.gov and via Frontdoor’s website at investors.frontdoorhome.com).
See Part I, Item 7 in the accompanying Annual Report on Form 10-K for reconciliations of non-GAAP financial measures Adjusted
EBITDA and Free Cash Flow to nearest U.S. GAAP measures.
© 2024 Frontdoor, Inc. All rights reserved. The following terms in this Annual Report are our trademarks: Frontdoor®, American Home
Shield® and the Frontdoor logo.
A LETTER FROM OUR CHAIRM AN A ND CEO
“Looking forward
in 2024, our top
priority is to drive
customer growth.”
Dear Stockholders,
Frontdoor, Inc.’s financial performance in 2023
was truly remarkable! We delivered all-time highs
in revenue — up 7 percent to $1.78 billion — and
in Adjusted EBITDA — up 62 percent — to
$346 million. Equally impressive, our gross margins
rebounded 700 basis points to 50 percent — a
9 year high – and we generated $170 million in free
cash flow, which enabled us to return $120 million
to investors in share repurchases.
The major actions we implemented since I
became CEO in June 2022 — new leadership in
key roles, accelerated pricing actions, improved
execution, cost control measures, and better
customer service that has resulted in our
highest retention rate in years — all played a role
in our success. I encourage you to review the
accompanying Form 10-K for a complete picture
of our 2023 performance.
Looking forward in 2024, our top priority is
to drive customer growth. We will do that by
relaunching our core home warranty business,
American Home Shield, to drive direct-to-
consumer sales and increase renewal rates. We
will also expand our on-demand revenue through
the Frontdoor brand, our cutting edge, one-stop
app for all things home repair and maintenance.
Additionally in 2024, we feel very good about
delivering a consistent margin profile, as well as
implementing a host of initiatives to enhance
an already strong foundation in our contractor
relations, procurement and technology groups.
While 2023 was truly a great year, I am equally
excited about our future. For you, our highly
valued stockholders, please know that my senior
team and I are absolutely committed to taking
the American Home Shield and Frontdoor
brands to new heights, and we deeply
appreciate your continued faith in our company!
Sincerely,
Bill Cobb
Frontdoor, Inc. Chairman & CEO
FRONTDOOR 2023 FORM 10 - K
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
________________________________________________
FORM 10-K
________________________________________________
x ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 2023
or
o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF
1934
For the transition period from to
Commission file number 001-38617
________________________________________________
Frontdoor, Inc.
(Exact name of registrant as specified in its charter)
Delaware
(State or other jurisdiction of incorporation or organization)
82-3871179
(IRS Employer Identification No.)
3400 Players Club Parkway, Memphis, Tennessee 38125
(Address of principal executive offices) (Zip Code)
901-701-5000
(Registrant’s telephone number, including area code)
Securities registered pursuant to Section 12 (b) of the Act:
Title of Each Class
Trading Symbol
Name of Each Exchange on which Registered
Common stock, par value $0.01 per share
FTDR
The Nasdaq Stock Market LLC
Securities registered pursuant to Section 12 (g) of the Act:
None
(Title of class)
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes x No o
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes o No x
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the
preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90
days. Yes x No o
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T
during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes x No o
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth
company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the
Exchange Act.
Large accelerated filer ☒
Accelerated filer ☐
Non-accelerated filer ☐
Smaller reporting company ☐
Emerging growth company ☐
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised
financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. Yes o No o
Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control over
financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report.
x
If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of the registrant included in the filing reflect the
correction of an error to previously issued financial statements. ☐
Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-based compensation received by any of the
registrant’s executive officers during the relevant recovery period pursuant to § 240.10D-1(b). ☐
Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes o No x
As of June 30, 2023, the last business day of the registrant’s most recently completed second quarter, the aggregate market value of the common stock held by non-
affiliates of the registrant, computed by reference to the closing price, was approximately $2.6 billion.
As of February 23, 2024, there were 78,382,043 shares outstanding of the registrant’s common stock, par value $0.01 per share.
Documents incorporated by reference:
Portions of the registrant’s proxy statement to be filed with the Securities and Exchange Commission in connection with the registrant’s 2024 annual meeting of
stockholders (the “Proxy Statement”) are incorporated by reference into Part III hereof. Such Proxy Statement will be filed within 120 days of the registrant’s fiscal year
ended December 31, 2023.
2
Frontdoor, Inc.
Annual Report on Form 10-K
GLOSSARY OF TERMS AND SELECTED ABBREVIATIONS
In order to aid the reader, we have included certain defined terms and abbreviations used throughout this Annual Report on Form
10-K as set forth below:
Term/Abbreviation
2026 Notes
AOCI
ASC
ASU
ASU 2020-04
ASU 2022-06
Code
Credit Agreement
Credit Facilities
ESPP
Exchange Act
FASB
Home Warranty
HVAC
IRS
LIBOR
NASDAQ
Omnibus Plan
Parent Company
Prior Revolving Credit
Facility
Prior Term Loan Facility
Revolving Credit Facility
SEC
Securities Act
SOFR
Streem
Term Loan A
Term Loan B
Term Loan Facilities
Topic 848
U.S. or United States
U.S. GAAP
Definition
6.750% senior notes in the aggregate principal amount of $350 million
Accumulated other comprehensive income or loss
FASB Accounting Standards Codification
FASB Accounting Standards Update
ASU 2020-04, Reference Rate Reform (Topic 848): Facilitation of the Effects of Reference Rate Reform
on Financial Reporting
ASU 2022-06, Reference Rate Reform (Topic 848); Deferral of the Sunset Date of Topic 848
Internal Revenue Code of 1986, as amended
The agreements governing the Credit Facilities
The Term Loan Facilities together with the Revolving Credit Facility
Frontdoor, Inc. 2019 Employee Stock Purchase Plan
Securities Exchange Act of 1934, as amended
U.S. Financial Accounting Standards Board
A home service contract, sometimes called a residential service contract, home warranty or home
protection contract, provides for the repair and/or replacement of certain home systems and appliances
for breakdowns that occur as a result of normal wear and tear
Heating, ventilation and air conditioning
U.S. Internal Revenue Service
London Inter-bank Offered Rate
Nasdaq Global Select Market
Frontdoor, Inc. 2018 Omnibus Incentive Plan
Frontdoor, Inc.
$250 million revolving credit facility in place prior to the effectiveness of the Revolving Credit Facility
$650 million senior secured term loan facility in place prior to the effectiveness of the Term Loan
Facilities
$250 million revolving credit facility effective June 17, 2021
U.S. Securities and Exchange Commission
Securities Act of 1933, as amended
Secured Overnight Financing Rate
Streem, LLC, our technology business that uses augmented reality, computer vision and machine learning
to provide services
$260 million term loan A facility effective June 17, 2021
$380 million term loan B facility effective June 17, 2021
The Term Loan A together with the Term Loan B
ASC 848, Reference Rate Reform
United States of America
Accounting principles generally accepted in the United States of America
In this Annual Report on Form 10-K, unless the context indicates otherwise, references to “Frontdoor,” “we,” “our,” “us,”
and the “company” refer to Frontdoor, Inc. and all of its subsidiaries. Frontdoor is a Delaware corporation with its principal executive
offices in Memphis, Tennessee.
We hold various service marks, trademarks and trade names, such as Frontdoor®, American Home Shield®, HSA™,
OneGuard®, Landmark Home Warranty®, Streem® and the Frontdoor logo. Solely for convenience, the service marks, trademarks
and trade names referred to in this Annual Report on Form 10-K are presented without the SM, ®, and TM symbols, but such
references are not intended to indicate, in any way, that we will not assert, to the fullest extent under applicable law, our rights or the
rights of the applicable licensors to these service marks, trademarks and trade names. All service marks, trademarks and trade names
appearing in this Annual Report on Form 10-K are the property of their respective owners.
Certain amounts presented in the tables in this report are subject to rounding adjustments and, as a result, the totals in such
tables may not sum.
3
TABLE OF CONTENTS
PART I
Item 1.
Item 1A.
Item 1B.
Item 1C.
Item 2.
Item 3.
Item 4.
Business
Risk Factors
Unresolved Staff Comments
Cybersecurity
Properties
Legal Proceedings
Mine Safety Disclosures
PART II
Item 5.
Item 6.
Item 7.
Item 7A.
Item 8.
Item 9.
Item 9A.
Item 9B.
Item 9C.
Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
[Reserved]
Management’s Discussion and Analysis of Financial Condition and Results of Operations
Quantitative and Qualitative Disclosures about Market Risk
Financial Statements and Supplementary Data
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
Controls and Procedures
Other Information
Disclosure Regarding Foreign Jurisdictions that Prevent Inspection
PART III
Item 10.
Item 11.
Item 12.
Item 13.
Item 14.
Directors, Executive Officers and Corporate Governance
Executive Compensation
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
Certain Relationships and Related Transactions, and Director Independence
Principal Accountant Fees and Services
PART IV
Item 15.
Item 16.
Exhibit Index
Signatures
Exhibits and Financial Statement Schedules
Form 10-K Summary
7
15
28
28
29
29
29
30
30
31
44
45
69
69
69
69
70
70
70
70
70
71
71
72
74
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CAUTIONARY STATEMENT CONCERNING FORWARD-LOOKING STATEMENTS
This Annual Report on Form 10-K contains certain forward-looking statements within the meaning of Section 27A of the
Securities Act and Section 21E of the Exchange Act, regarding business strategies, market potential, future financial performance and
other matters. The words “believe,” “expect,” “estimate,” “could,” “should,” “intend,” “may,” “plan,” “seek,” “anticipate,” “project,”
“will,” “shall,” “would,” “aim,” and similar expressions, among others, generally identify “forward-looking statements,” which speak
only as of the date the statements were made. The matters discussed in these forward-looking statements are subject to risks,
uncertainties and other factors that could cause actual results to differ materially from those projected, anticipated or implied in the
forward-looking statements. Where, in any forward-looking statement, an expectation or belief as to future results or events is
expressed, such expectation or belief is based on the current plans and expectations of our management and expressed in good faith
and believed to have a reasonable basis, but there can be no assurance that the expectation or belief will result or be achieved or
accomplished. Whether any such forward-looking statements are in fact achieved will depend on future events, some of which are
beyond our control.
You should read this Annual Report on Form 10-K completely and with the understanding that actual future results may be
materially different from expectations. All forward-looking statements made in this report are qualified by these cautionary
statements. These forward-looking statements are made only as of the date of this report, and we do not undertake any obligation,
other than as may be required by law, to update or revise any forward-looking or cautionary statements to reflect changes in
assumptions, the occurrence of events, unanticipated or otherwise, and changes in future operating results over time or otherwise. For
a discussion of other important factors that could cause our results to differ materially from those expressed in, or implied by, the
forward-looking statements included in this report, you should refer to the risks and uncertainties detailed from time to time in our
periodic reports filed with the SEC, including the disclosure included in Item 1A. Risk Factors of this Annual Report on Form 10-K.
SUMMARY OF MATERIAL RISKS
Factors, risks, trends and uncertainties that make an investment in us speculative or risky and that could cause actual results
or events to differ materially from those anticipated in our forward-looking statements include the matters described under “Risk
Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” included in this report in
addition to the following other factors, risks, trends and uncertainties:
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changes in macroeconomic conditions, including inflation and global supply chain challenges, especially as they may
affect existing home sales, interest rates, consumer confidence or labor availability;
our ability to successfully implement our business strategies;
the ability of our marketing efforts to be successful and cost-effective;
our dependence on our first-year real estate and direct-to-consumer acquisition channels and our renewal channel;
changes in the source and intensity of competition in our market;
our ability to attract, retain and maintain positive relations with third-party contractors and vendors;
increases in parts, appliance and home system prices, and other operating costs;
our ability to attract and retain qualified key employees and labor availability in our customer service operations;
our dependence on third-party vendors, including business process outsourcers, and third-party component suppliers;
cybersecurity breaches, disruptions or failures in our technology systems;
our ability to protect the security of personal information about our customers;
compliance with, or violation of, laws and regulations, including consumer protection laws, or lawsuits or other claims
by third parties, increasing our legal and regulatory expenses;
evolving corporate governance and disclosure regulations and expectations related to environmental, social and
governance matters;
physical effects of climate change, including adverse weather conditions and Acts of God, along with the increased focus
on sustainability;
increases in tariffs or changes to import/export regulations;
our ability to protect our intellectual property and other material proprietary rights;
negative reputational and financial impacts resulting from acquisitions or strategic transactions;
a requirement to recognize impairment charges;
third-party use of our trademarks as search engine keywords to direct our potential customers to their own websites;
inappropriate use of social media by us or other parties to harm our reputation;
5
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special risks applicable to operations outside the United States by us or our business process outsource providers;
a return on investment in our common stock is dependent on appreciation in the price;
inclusion in our certificate of incorporation includes a forum selection clause that could discourage an acquisition of our
company or litigation against us and our directors and officers;
the effects of our significant indebtedness, our ability to incur additional debt and the limitations contained in the
agreements governing such indebtedness;
increases in interest rates increasing the cost of servicing our indebtedness and counterparty credit risk due to
instruments designed to minimize exposure to market risks;
increased borrowing costs due to lowering or withdrawal of the credit ratings, outlook or watch assigned to us, our debt
securities or our Credit Facilities;
our ability to generate the significant amount of cash needed to fund our operations and service our debt obligations; and
other factors described in this report and from time to time in documents that we file with the SEC.
6
ITEM 1. BUSINESS
Overview
PART I
Frontdoor is the leading provider of home warranties in the United States, as measured by revenue, and operates primarily
under the American Home Shield brand. Our customizable home warranties help customers protect and maintain their homes,
typically their most valuable asset, from costly and unplanned breakdowns of essential home systems and appliances. We maintain
regular contact with our customers as we handle approximately four million service requests annually utilizing our nationwide
network of approximately 16,000 qualified professional contractor firms in a wide range of trades and with diverse skills and
capabilities. We provide our customers with a compelling value proposition by offering financial protection against unplanned and
expensive home repairs, coupled with the convenience of having repairs guaranteed by us and completed by experienced professionals
whose quality levels are continuously monitored.
Our value proposition to our professional contractor network is equally compelling as we provide them access to our
significant work volume, thus increasing their business activity while enhancing their ability to manage their financial and human
capital resources. We realize significant economies of scale as a result of our volume of service requests, and we intend to leverage
our enhanced customer- and contractor-centric technology platform, robust independent contractor network, existing customer base,
purchasing volume for parts, appliances and home systems, and extensive history and deep understanding of the home services
industry to generate sustained revenue growth of our home warranty brands.
We also plan to continue to leverage these unique attributes to expand on-demand home services. We offer on-demand home
services via our website and through our subscription-based Frontdoor app. The app is intended to provide a one-stop experience for
home repair and maintenance using video chat, augmented reality and video collaboration tools. Homeowners can get help in real
time, as our expert may be able to provide a virtual diagnosis of the issue and help them fix the problem, reducing the need for an in-
home visit from a professional. When repairs are needed, we offer the homeowner a list of local, vetted professionals to make the
repair. We also offer homeowners other benefits including do-it-yourself tips and discounts through our app. In 2022, we began to
shift the focus of our Streem technology platform (which incorporates video chat capability, augmented reality, computer vision and
machine learning) to primarily concentrate on integrating the technology into our core product offerings, including the Frontdoor app.
We continue to license this technology to third-party business-to-business customers as a software-as-a-service platform but intend to
discontinue this third-party business by the end of 2024.
As of December 31, 2023, we had 2.0 million active home warranties across all brands in the United States, including our
American Home Shield, HSA, OneGuard and Landmark brands. Our home warranty customers usually subscribe to an annual service
plan agreement that covers the repair or replacement of major components of more than 20 home systems and appliances, including
electrical, plumbing, HVAC systems, water heaters, refrigerators, dishwashers and ranges/ovens/cooktops, as well as optional
coverages for electronics, pools, spas and pumps. Given the potentially high cost of a major appliance or home system breakdown, the
cumbersome process of vetting and hiring a qualified repair professional and, typically, the lack of a formal guarantee for services
performed by repair professionals in retail, our customers place high value on the budget protection, peace of mind, convenience,
repair expertise and service guarantee our home warranties deliver.
As home systems and appliances become more complex, and the needs of our customers continue to evolve, we believe our
ability to innovate through upgraded and customized product offerings, differentiated service offerings and channel diversification
focused on key customer segments will continue to drive customer growth and retention. The expansion of our home warranty
offerings, new branding initiatives, and the utilization of dynamic pricing algorithms, as well as our investments in on-demand home
services, our Frontdoor app and our technology platform, position us for growth.
Our multi-faceted value proposition resonates with a broad customer demographic. Additionally, our range of product
offerings—from extensive home warranty coverage to on-demand services and maintenance to virtual diagnosis—can meet customer
needs, whether they are seeking budget protection, assistance in finding a contractor or want only guidance for a do-it-yourself
solution. We acquire our customers through awareness driven through the real estate channel and directly by advertising and
marketing our brands through our direct-to-consumer (“DTC”) channel. As a result of our strong customer value proposition, 77
percent of our revenue in 2023 was generated through existing customer renewals, which was in line with historical averages, driving
consistency and predictability in our revenues. In addition, a significant majority of our home warranty customers renew automatically
on an annual basis.
7
We are selective with onboarding new contractor firms into our nationwide network and continuously monitor service quality
through a set of rigorous performance measures, relying heavily on direct customer feedback. We classify a subset of our independent
contractor network as “preferred,” representing firms that meet our highest quality standards and are our most cost-effective providers.
Our preferred contractor network completed 83 percent of our service requests in 2023. We believe that increased usage of our
preferred contractors leads to higher customer retention rates as well as lower costs. We intend to leverage our preferred contractor
base, and our ability to offer virtual diagnosis of issues, to enhance our contractors’ and customers’ experience, and to expand deeper
into home repair and maintenance services.
For the year ended December 31, 2023, we generated revenue, net income and Adjusted EBITDA of $1,780 million, $171
million and $346 million, respectively. For a reconciliation of Adjusted EBITDA to net income, see “Item 7. Management’s
Discussion and Analysis of Financial Condition and Results of Operations—Results of Operations—Adjusted EBITDA.”
Our Opportunity
Frontdoor operates within the estimated $500 billion revenue U.S. home services industry, and more specifically, in repair
and maintenance sectors of the industry that have an estimated aggregate $100 billion in revenue. The home warranty category
currently represents approximately $4 billion. We view increased penetration within the U.S. home services industry as a long-term
growth opportunity. This category is currently characterized by low household penetration with an estimated five million of 130
million U.S. households (owner-occupied homes and rentals), or approximately four percent, covered by a home warranty. In addition,
we believe consumer preference for budget protection and convenience as home systems and appliances become more complex will
emphasize the value proposition of qualified professional repair and maintenance services and, accordingly, the coverage benefits
offered by a home warranty.
We also believe that we are well-positioned to capitalize on our leading position in the home warranty category to provide
services to consumers in the broader repair and maintenance sectors in the U.S. home services industry. As consumer demand shifts
toward more convenient, outsourced services, we believe we have an opportunity as a reliable, scaled service provider with a
nationwide network of qualified professional service providers to expand further into on-demand home services. We expect to
continue to leverage the quality, trust and brand awareness of our brands, including the new ones, to grow our on-demand offerings
and to allow us to demonstrate the enhanced value that we can offer to both consumers and contractors.
Our marketplace-based approach to home service delivery requires us to focus on growing our supply side, and we remain
committed to attracting and retaining high-quality independent contractors for our network of professional service providers. As we
continue to scale and leverage our contractor network, we in turn expand our breadth of potential services and enhance our ability to
further execute our on-demand home services delivery model.
Our Competitive Strengths
We believe the following competitive strengths have been instrumental to our success and position us for future growth:
Leader in Large, Fragmented and Growing Category. We are the leader in the U.S. home warranty category. Over the past
five decades, we have developed a marketplace reputation built on the strength of our brands, our customer and contractor value
proposition and our service quality. As a result, we enjoy industry-leading brand awareness and offer high-quality customer service,
both of which are key drivers of the success of our customer acquisition and retention efforts. Our size and scale help facilitate
contractor selection and purchasing volume for parts, appliances and home systems, as well as the ability to realize marketing and
operating efficiencies.
High-Value Service Offerings. We provide our customers with a compelling value proposition by offering financial
protection against unplanned and expensive home repairs, coupled with the convenience of having repairs guaranteed by us and
completed by experienced professionals whose quality levels are continuously monitored. In contrast with insurance products that
have low frequency of use, we pay claims on behalf of our home warranty customers more than once per year, on average. We believe
this high level of engagement reinforces our customer value proposition and leads to improved retention rates. We believe our
customer retention rate is further evidence of the value our customers place on our service and the quality of execution that we
provide.
8
Unique and Compelling Independent Contractor Network. We maintain and manage a nationwide network of
approximately 16,000 independent professional contractor firms in a wide range of trades and with diverse skills and capabilities. We
are selective with onboarding new contractor firms into our nationwide network and continuously monitor service quality through a
set of rigorous performance measures, relying heavily on direct customer feedback. We classify a subset of our independent contractor
network as “preferred,” representing firms that meet our highest quality standards and are our most cost-effective providers. We
believe that increased usage of our preferred contractors leads to higher customer retention rates as well as lower costs. Our value
proposition to our professional contractor network is equally compelling as we provide them access to our significant work volume,
thus increasing their business activity while enhancing their ability to manage their financial and human capital resources. We realize
significant economies of scale as a result of our volume of service requests.
Technology-Enabled Platform Drives Efficiency and Quality of Service. We are focused on constantly improving the
customer and contractor experience. We continuously develop and refine our advanced customer- and contractor-centric technology
platform to enhance the experience for our customers, contractors and commercial partners. Our platform allows customers to
purchase a home warranty, request a maintenance or repair service, virtually communicate with a representative, learn about home
maintenance and repairs, manage their account and track the progress of their service requests, all from their smartphone or other
connected device. Our contractor technology platform makes it easier for contractors to work with us and improves communications
between contractors and our customers. Our realtor technology platform makes it easier for realtors to work with us and, therefore,
recommend our product offerings to their clients.
Our technological capabilities are also enhanced by our Streem technology platform, which uses video chat capability,
augmented reality, computer vision and machine learning to connect homeowners with one of our experts, who may be able to provide
a virtual diagnosis of the issue and help them fix the problem, reducing the need for an in-home visit from a professional.
We believe our technology-enabled platform provides a foundation for operational and customer service excellence and
differentiation, ultimately driving customer and contractor retention and growth.
Multi-Channel Sales and Marketing Approach Supported by Sophisticated Consumer Analytics. Our multi-channel sales
and marketing approach is designed to understand our customers’ key decision points during the purchase of home services to
generate revenue, better serve their needs, and build brand value. We use this information to help us design product offerings and
differentiate our brands and product offerings to meet the diverse and changing needs of consumers.
In the real estate channel, we leverage marketing and information service arrangements, as well as a team of inside and field-
based sales associates to train, educate and market our plans through real estate brokers and agents at both local, regional and national
levels. We have relationships with each of the top ten real estate brokers in the United States, and we view these strategic relationships
as a valuable aspect of our sales model.
In the DTC channel, we increasingly utilize sophisticated consumer analytics and testing models that allow us to more
effectively segment our prospective customers and deliver tailored marketing campaigns and messaging, together with sophisticated
pricing and discounting models. In addition, we have deployed more sophisticated marketing and media tools to attract customers,
including content marketing, online reputation management and social media channels. The efficacy of our marketing efforts is
demonstrated by our ability to cost-effectively generate quality leads that we convert through phone and online sales.
Diverse, Recurring and Stable Revenue Channels. We acquire new home warranty customers through two channels, real
estate and DTC, which are offered nationally. We believe our ability to acquire customers through the DTC channel helps to mitigate
the effect of potential cyclicality in the home real estate market and our nationwide presence limits the impact of poor economic
conditions. We also benefit from predictable and recurring revenue, as our home warranty customers typically sign annual contracts,
and 77 percent of our revenue in 2023 was generated through existing customer renewals, which was in line with historical averages.
Additionally, 86 percent of our home warranty customers are on a monthly auto-pay program. Auto-pay customers historically have
been more likely to renew than non-auto-pay customers. Our business model continues to prove resilient through various business
cycles as evidenced by our compound annual revenue growth rate of seven percent from 2018 to 2023.
Leveraging Dynamic Pricing. We utilize dynamic pricing into our renewal and DTC channels, which allows us to leverage
our proprietary data platform to adjust our plan prices based on factors such as the strength of our contractor network or characteristics
of homes in a market. We are using these capabilities to offer more attractive pricing overall, enabling us to expand our potential
customer base to those previously priced out of the market due to the industry's historical practice of state-level pricing.
9
Capital-Light Business Model. Our business model generates strong Adjusted EBITDA margins and requires limited capital
expenditures. As such, we have a capital-light business model that drives potential for strong cash flow generation. We may, from
time to time, make more significant investments in capability-expanding technology, including continued investments in our
technology-enabled platform to drive efficiency and quality of service. For the year ended December 31, 2023, net cash provided from
operating activities was $202 million, and Free Cash Flow was $170 million. For a reconciliation of Free Cash Flow to net cash
provided from operating activities, see “Item 7. Management’s Discussion and Analysis of Financial Condition and Results of
Operations—Liquidity and Capital Resources—Cash Flows.”
Experienced Management Team. We have a management team of highly experienced leaders who possess deep insight into
transforming large consumer discretionary businesses, leveraging technology to innovate and grow businesses, and who have strong
track records in marketing and operational excellence for a wide variety of industries and economic conditions. Our management team
is highly focused on execution and driving growth and profitability, and, as such, our compensation structure is tied to key
performance metrics that are designed to incentivize senior management to drive the long-term success of our business. We believe
our management team has the vision and experience to position us for continued success and to implement and execute our business
strategies over the long term.
Our Business Strategies
We intend to profitably grow our business by:
Increasing Our Home Warranty Penetration. We intend to further increase our home warranty penetration by making
strategic investments to educate consumers on our compelling value proposition, targeting homeowners more effectively through a
variety of product offerings, further improving the customer experience and attracting new real estate brokers, contractor firms and
business partners. Further, we believe on-demand home services provide us more opportunities to introduce customers to our overall
home warranty value proposition. We intend to leverage our analysis of consumer preferences to offer home warranties that meet the
needs of consumers who prefer traditional home warranties, as well as those seeking on-demand services.
Delivering Superior Customer Experience. We will continue to improve the customer experience by deepening our
investments in our integrated technology platform, self-service capabilities, business intelligence platforms, customer service
operations and contractor management systems, as well as continuing to improve our communications related to our home warranties.
These targeted investments are expected to result in an enhanced customer experience by providing a more convenient service and
improving contractor efficiencies and engagement. We believe these initiatives will lead to improved retention rates over time, cost-
savings and the opportunity to deliver additional services to a broader base of satisfied customers.
Growing Our Supply Network of Independent Contractors. We are focused on growing our high-quality nationwide
network of qualified professional contractor firms, particularly our base of preferred contractors. These firms are in a wide range of
trades and possess diverse skills and capabilities. Our contractor relations team utilizes a selective process to choose new contractor
firms and continuously monitors their service quality. We are also improving the way in which we do business with our contractors by
enhancing contractor relations for improved efficiency, allowing our contractors to better focus on our customers’ experience. We
believe growing our contractor base within existing service locations and in new geographies, while maintaining service excellence,
will drive further penetration of our home warranties and on-demand home services and differentiate our product offerings relative to
competitors. We believe that increased usage of our preferred contractors leads to higher customer retention rates as well as lower
costs.
Continuing Digital Innovation. We are continuing to invest in digital innovation to further increase the ease-of-use of our
technology platform for our customers, contractors and commercial partners. In recent years, we have developed a robust customer
technology platform, which makes it easy for customers to purchase from us, including through the use of digital payments, request
service, receive personalized shopping experiences and home maintenance tips, and manage their account from the convenience of a
smartphone or other connected device, whether through our website or our app. Our contractor technology platform makes it easier for
contractors to work with us and improves communication between contractors and our customers. Our realtor technology platform
makes it easier for realtors to work with us and, therefore, recommend our product offerings to their clients. As we continue to make
investments in digital innovation, these enhanced digital platforms will be the foundation of both our home warranty brands and on-
demand home services.
We are also leveraging our Streem technology platform, which uses video chat capability, augmented reality, computer
vision and machining learning to offer real time help to homeowners from our experts, who may be able to guide homeowners to fix
the repair, reducing the need for an in-home visit from a professional. We believe that leveraging our capabilities to offer upfront
diagnostics of home repairs will reduce the time required for completion of repairs and reduce carbon emissions related to in-home
visits.
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We believe we have the opportunity to become the authoritative source of home service information. Since the founding of
American Home Shield in 1971, we have amassed a significant amount of aggregate data on historic maintenance trends, recall and
repair history, and parts and labor pricing for most home repairs. We are constantly analyzing and using this aggregated data to make
better business decisions and improve visibility on future costs. We believe these investments could both improve the customer
experience and reduce our operating expenses.
Providing Customers Access to High-Quality and Convenient On-Demand Home Services. Our on-demand home services
platform offers customers access to home systems repair and diagnostic services with convenient scheduling, upfront pricing on select
services and ongoing support. For contractors, this product offering provides actual revenue opportunities, not just leads, as well as
access to our scheduling services. We believe that on-demand services will strengthen our home warranty brands by highlighting the
value proposition and convenience of our services.
By offering on-demand home services, we can provide additional services to our existing customers and reach new
customers, including those not currently interested in home warranties. We intend to continue to leverage our existing sales channels
and service platform to deliver additional value-added services to our on-demand home services customers. Our product development
teams draw upon the experience of our home warranty brands to both create innovative customer solutions for the existing product
suite and identify service and category adjacencies. For example, we offer existing home warranty customers pre-season HVAC tune-
ups and a lock re-keying service. We also offer add-on warranties, covering items such as home electronics, which we believe add
value to our home warranties and result in improved retention rates. We believe these new service offerings will lead to higher
customer engagement, ultimately leading to stronger customer loyalty and retention.
Pursuing Selective Acquisitions. We anticipate that the highly fragmented nature of the home warranty category will
continue to create strategic opportunities for acquisitions. Historically, we have used acquisitions to cost-effectively grow our
customer base in high-growth geographies, and we intend to continue to do so. We may also explore opportunities to make strategic
acquisitions that will expand our service offering in the broader home services industry. We have also used acquisitions to enhance
our technological capabilities and geographic presence.
Sales and Marketing
We market our brands and services to homeowners on a national and local level through various means, including broadcast,
digital, marketing partnerships and affiliate relationships and remarketing. We partner with various participants in the residential real
estate marketplace, such as real estate brokers and insurance carriers, to market our home warranties. In addition, we sell through our
customer service team, mobile-optimized e-commerce platform and national sales teams. We utilize the following customer
acquisition channels:
Real estate channel. Our plans have historically been used to provide peace of mind to home buyers by protecting them from
large, unanticipated out-of-pocket expenses related to the breakdown of major home systems and appliances during the first year after
an existing home purchase. We leverage marketing and information service arrangements and a team of field-based sales associates
and leaders who focus on defined geographic areas to train and educate real estate brokers and agents within their territory about the
benefits of a home warranty by working directly with real estate offices and participating in broker meetings and national sales events.
Those brokers and agents then market our home warranties to home buyers and sellers.
In 2023, we estimate approximately 800,000 homes were sold with a home warranty out of the approximately 4.1 million
homes sold, reflecting a continued decline in sales of home warranties. The historically high demand for homes has led to reduced
incentive for sellers to offer a home warranty and less time for the attachment of a home warranty during the sale transaction. In 2023,
customers in our real estate channel renewed at a rate of 30 percent after the first contract year. Revenue from this channel was $141
million, $184 million and $252 million for the years ended December 31, 2023, 2022 and 2021, respectively.
Direct-to-consumer channel. We have invested significant resources to develop the DTC channel to broaden our reach
beyond home real estate transactions. Our value proposition resonates with a wide range of homeowners, from those who find security
in a plan protecting against expensive and unplanned breakdowns in the home to those seeking convenient services from qualified
contractors. This strong value proposition is promoted to our potential customers through marketing partnerships, search engine
marketing, content marketing, social media, direct mail, television, radio, print advertisements and telemarketing, and sold through our
customer service team and mobile-optimized e-commerce platform. We continue to strategically invest to expand the DTC channel
given its high customer retention rates and customer lifetime value. Our research indicates a relatively low home warranty penetration
rate of four percent of U.S. households and significant opportunity in the broader home repair and maintenance sectors. We believe
that penetration rates will increase over time as consumers become more aware of, and educated about, the value of home warranties
and the full suite of product offerings of our brands.
In 2023, we estimate over four million of the 127 million U.S. households (excluding homes sold) had a home warranty. In
2023, customers in our DTC channel renewed at a rate of 73 percent after the first contract year. Revenue from this channel was $194
million, $219 million and $201 million for the years ended December 31, 2023, 2022 and 2021, respectively.
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Customer renewals. For the year ended December 31, 2023, we generated 77 percent of our revenue through existing
customer renewals compared to 72 and 69 percent for the years ended December 31, 2022 and 2021, respectively. We have made
significant investments in our integrated technology platform, self-service capabilities, business intelligence platforms, customer
service operations and contractor management systems, which we believe position us to further improve our customer retention rate.
In 2023, customers in our renewal channel renewed at a rate of 79 percent. Revenue from renewals was $1,367 million,
$1,203 million and $1,103 million for the years ended December 31, 2023, 2022 and 2021, respectively.
Across all three channels, in 2023, customers renewed at a rate of 73 percent, and our overall customer retention rate was 76
percent. We calculate the rates at which our customers renew as the ratio of the number of home warranties renewed during the period
to the number of home warranties originally set to expire during the period. We calculate our customer retention rate as the ratio of the
number of ending home warranties to the sum of the number of beginning home warranties, new home warranty sales and acquired
accounts for the applicable period. The rate at which customers renew and customer retention rate are presented on a rolling, 12-month
basis in order to avoid seasonal anomalies.
Customers, Contractors, Suppliers and Geographies
Customers. As our customers are predominantly owners of single-family residences, our business is not reliant on any single
customer. As of December 31, 2023, we had 2.0 million active home warranties. We believe there is opportunity to market our
services to a broader customer base seeking differentiated home warranties, on-demand services and self-help guidance.
Contractors. We have a nationwide network of approximately 16,000 qualified professional contractor firms in a wide range
of trades and with diverse skills and capabilities. The qualification process for a contractor includes assessing its online presence and
customer reviews, gathering public information about the company, reviewing references from customers and other contractors, and
confirming it meets our insurance and licensing standards. In addition, contractors must agree to our service requirements, such as
timely appointments and follow-ups with all customers, guaranteed workmanship, professionalism and availability. Our contractors
are supported by a designated contractor relations representative who guides them through the process of working with us, from
onboarding to the first service call and to continuous monitoring and training.
No contractor accounted for more than five percent of our cost of services rendered in 2023. We classify a subset of our
independent contractor network as “preferred,” representing firms that meet our highest quality standards and are our most cost-
effective providers. Our preferred contractor network completed 83 percent of our service requests in 2023. We believe that increased
usage of our preferred contractors leads to higher customer retention rates as well as lower costs.
Suppliers. We are dependent on a limited number of suppliers for various key components used in our product offerings, and
the cost, quality and availability of these components are essential to our services. Direct supplier spend, which excludes purchases
made by our contractors, made up approximately 25 percent of our cost of services rendered in 2023, and we have multiple national
supplier agreements in place. We have six national suppliers of parts, appliances and home systems that each account for more than
five percent of our supplier spend. We continue to seek to deepen and expand our supplier relationships, improve access to appliances
with the highest demand, increase speed of parts acquisition and expand our service provider network.
Geographies. A significant percentage of our revenue is concentrated in the western and southern regions of the United
States, including California, Florida and Texas.
Technology
We are continuing to invest in digital innovation to further increase the ease-of-use of our technology platform for our
customers, contractors and commercial partners.
Customers. We operate a robust customer technology platform, which makes it easy for customers to purchase from us,
request service and manage their account from the convenience of a smartphone or other connected device. Approximately 50 percent
of our DTC sales in 2023 were made online, and more than 50 percent of our total service request volume was entered online or
through our interactive voice response system. Our customer MyAccount platform had over one million active users at the end of
2023, allowing customers to manage their account, request service, receive home maintenance tips and electronically communicate
with a representative online without having to call our customer service team. In certain instances, our technology platform enables
homeowners to use their smartphone cameras to engage in a video chat with one of our experts who can remotely see the item that
needs attention and capture a variety of important details about the item, potentially helping to reduce the time required for completing
repairs and even eliminating the need for a technician to visit the home by offering a simple do-it-yourself solution.
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Contractors. Our contractor technology platform makes it easier for contractors to work with us and improves
communication between contractors and our customers. Our contractor portal had over 18,000 active users at the end of 2023, and our
platform sent approximately 1.3 million “On-My-Way” notifications to customers, letting them know their contractor was en route to
their home.
Commercial partners. Our realtor technology platform makes it easier for realtors to work with us and, therefore,
recommend our product offerings to their clients. Approximately 69 percent of real estate channel orders were placed online in 2023.
Our realtor portal had approximately 69,000 active users at the end of 2023, allowing realtors to enter, edit, view and print order
confirmations and view and manage expiring orders.
Competition
We compete in the U.S. home warranty category and the broader U.S. home services industry. The home warranty category
is highly competitive. While we have a broad range of competitors in each locality and region, we are one of the few companies that
provide home warranties nationwide. The broader U.S. home services industry is also highly competitive. We compete against
businesses providing on-demand home services directly and those offering leads to contractors seeking to provide on-demand home
services. The principal methods of competition, and by which we differentiate ourselves from our competitors, are quality and speed
of service, contract offerings, brand awareness and reputation, customer satisfaction, pricing and promotions, contractor network and
referrals. We believe our nationwide network of qualified professional contractor firms, in combination with our large base of
contracted customers, differentiate us from other platforms in the home services industry.
Human Capital Management
As of December 31, 2023, we had 1,716 employees, none of whom is represented by a labor union. 1,666 employees were
employed in the United States, and 50 employees were employed in India where they provided technology services for our business.
We believe our overall relations with our workforce are good. In addition to our employees, we utilize business process outsourcing
firms who are independent contractors and handle a range of customer service, administrative and similar tasks for our business. Our
corporate website, www.frontdoorhome.com, includes additional information about human capital management at Frontdoor.
Health and Safety. We have implemented a virtual-first work environment, resulting in the majority of our employees
working remotely with certain teams engaging in travel and in-person meetings on a regular cadence. Our support for employees’
health and safety has expanded to focus on key aspects related to working from home, including support for mental health. We include
in new employee onboarding training and tips on health and safety risks at home, such as physical risks from poor home office
ergonomics. Our regular internal corporate communications feature virtual working tips, employee highlights, health and safety ideas
and business discussions, all of which are designed to keep employees connected and engaged.
Inclusion and Diversity. We embrace the diversity of our employees, contractors, customers and other stakeholders.
Everyone is valued and appreciated for their distinct contributions to the growth and sustainability of our business. We strive to
cultivate a culture and vision that supports and enhances our ability to recruit, develop and retain diverse talent at every level. Our
diversity and inclusion efforts are led by our Diversity Council, which is supported by our Chief Executive Officer and comprised of
other senior and cross-functional leaders and our director of diversity and inclusion. The Diversity Council sponsors employee
resource groups to support and celebrate the diversity of our employees. Currently, we have six associate resources groups, which are
a crucial aspect of our commitment to diversity, equity and inclusion within our organization and play a pivotal role in providing a
platform for our employees to connect, learn and grow both personally and professionally. As of December 31, 2023, our employees
have self-identified as 64 percent female, 36 percent male and 41 percent racially/ethnically diverse.
Employee Benefits and Talent Development. In 2023, we again engaged in a review and update of our employee benefits
and vacation programs to improve our healthcare coverage and provide support for healthcare needs of our employees. We have
sponsored mentorship and development programs to support development for our employee population.
Employee Engagement. We strive to not only give each employee a job, but also a voice. To make sure we hear our
employees’ voices when they speak, we seek employee engagement and satisfaction feedback. We actively track and monitor the
results of employee surveys in search of trends and opportunities. The surveys inform our human resources strategy so that we can
adjust and adapt to our employees’ needs as they change and evolve. Leaders receive team-level dashboards; have the opportunity for
supplemental training and support to understand how to review, share and discuss their results with their teams; and take meaningful
actions together to continuously improve employee experiences. We also monitor employee turnover.
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Seasonality
The demand for our services, and our results of operations, are affected by weather conditions and seasonality. Such
seasonality causes our results of operations to vary considerably from quarter to quarter. Accordingly, results for any quarter are not
necessarily indicative of the results that may be achieved for the full fiscal year. Extreme temperatures, typically in the winter and
summer months, can lead to an increase in service requests related to home systems, particularly HVAC systems, resulting in higher
costs and lower profitability, while mild temperatures in the winter or summer months can lead to lower home systems claim
frequency, resulting in lower costs and higher profitability. See “Item 7. Management’s Discussion and Analysis of Financial
Condition and Results of Operations—Key Factors and Trends Affecting Our Results of Operations—Seasonality” in Part II of this
Annual Report on Form 10-K for additional information.
Intellectual Property
We hold various service marks, trademarks and trade names, such as Frontdoor, American Home Shield and the Frontdoor
logo, that we deem particularly important to our advertising and marketing activities. We develop the substantial majority of our
product and service offerings internally and have extended our product and service offerings and intellectual property through
acquisitions of businesses and technologies. We also license intellectual property rights in certain circumstances. We have a number of
U.S. patents and U.S. and foreign pending applications that relate to various aspects of our Streem technology. While we believe that
our patents have value, no single patent is essential to us or to any of our principal businesses. Rapid technological advances in cloud,
software and hardware development, evolving standards in computer hardware and software technology, changing customer needs and
frequent new product introductions, offerings and enhancements characterize the markets in which we compete. We plan to continue
to dedicate resources to research and development efforts to maintain and improve our current products and services offerings.
Insurance
We maintain insurance coverage that we believe is appropriate for our business, including workers’ compensation, general
liability and property insurance. In addition, we provide insurance for our home warranty claims in Texas via our wholly-owned
captive insurance company.
Regulatory Compliance
We are subject to various federal, state and local laws and regulations, compliance with which increases our operating costs,
limits or restricts the services we provide or the methods by which we may offer, sell and fulfill those services or conduct our
business, or subjects us to the possibility of regulatory actions or proceedings. Noncompliance with these laws and regulations can
subject us to fines, cease and desist orders, loss of licenses or registrations or various forms of civil or criminal prosecution, any of
which could have a material adverse effect on our reputation, business, financial position, results of operations and cash flows.
These federal, state and local laws and regulations include laws relating to consumer protection, unfair and/or deceptive trade
practices, service contracts, home warranties, home service plans, real estate settlement, wage and hour requirements, contractors, the
employment of immigrants, labor relations, licensing, building code requirements, workers’ safety, environmental, privacy and data
protection, securities, insurance coverages, sales tax collection and remittance, healthcare, employee benefits, marketing (including,
without limitation, telemarketing) and advertising. In addition, we are regulated by the Consumer Financial Protection Bureau and in
certain states by the applicable state insurance regulatory authority or other state regulatory bodies, such as the Virginia Department of
Agriculture and the Texas Department of Licensing and Regulation.
We are subject to federal, state and local laws and regulations designed to protect consumers, including laws governing
deceptive trade practices, consumer privacy and fraud, the collection and use of consumer data, telemarketing and other forms of
solicitation. The telemarketing rules adopted by the Federal Communications Commission pursuant to the Federal Telephone
Consumer Protection Act and the Federal Telemarketing Sales Rule issued by the Federal Trade Commission govern our telephone
sales practices. In addition, some states and local governing bodies have adopted laws and regulations targeted at direct telephone
sales, i.e., “do-not-call” regulations. The implementation of these marketing regulations requires us to rely more extensively on other
marketing methods and channels. In addition, if we were to fail to comply with any applicable law or regulation, we could be subject
to substantial fines or damages, be involved in lawsuits, enforcement actions and other claims by third parties or governmental
authorities, suffer losses to our reputation and our business or suffer the loss of licenses or registrations or incur penalties that may
affect how the business is operated, any of which, in turn, could have a material adverse effect on our financial position, results of
operations and cash flows.
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Available Information
Our corporate website address is www.frontdoorhome.com. We use our website as a channel of distribution for company
information. We will make available free of charge on the Investor section of our website our Annual Report on Form 10-K, Quarterly
Reports on Form 10-Q, Current Reports on Form 8-K and all amendments to those reports as soon as reasonably practicable after such
material is electronically filed with or furnished to the SEC pursuant to Section 13(a) or 15(d) of the Exchange Act. We also make
available through our corporate website other reports filed with or furnished to the SEC under the Exchange Act, including our proxy
statements and reports filed by officers and directors under Section 16(a) of the Exchange Act, as well as our Code of Conduct and
Financial Code of Ethics. Financial and other material information regarding Frontdoor is routinely posted on our website and is
readily accessible. We do not intend for information contained on our website to be part of this Annual Report on Form 10-K.
ITEM 1A. RISK FACTORS
In addition to the other information contained in this Annual Report on Form 10-K and the exhibits hereto, you should
carefully consider the following risk factors in evaluating our business. Our business, financial condition or results of operations could
be materially adversely affected by any of these risks. The selected risks described below, however, are not the only risks we face.
Additional risks and uncertainties, not currently known to us or those we currently view to be immaterial may also materially and
adversely affect our business, financial condition or results of operations. The risk factors generally have been separated into three
groups: risks related to our business, risks related to our common stock and risks related to our significant indebtedness.
The materialization of any risks and uncertainties set forth below or identified in “Cautionary Statement Concerning
Forward-Looking Statements” contained in this report and our other filings with the SEC or those that are presently unforeseen could
result in significant adverse effects on our financial condition and results of operations. See “Item 7. Management’s Discussion and
Analysis of Financial Condition and Results of Operations” in Part II of this Annual Report on Form 10-K and “Cautionary Statement
Concerning Forward-Looking Statements” above.
Risks Related to Our Business
Changing macro-economic conditions, including inflation, global supply chain challenges and rising interest rates, especially as
they may affect existing home sales or consumer sentiment or unemployment, may adversely impact our business, financial
position, results of operations and cash flows.
Our results of operations are dependent upon consumer spending. Changes in general economic conditions and consumer
confidence, particularly in our largest markets—California, Florida and Texas—could adversely affect the demand for our services.
Consumer spending and confidence tend to decline during times of declining economic conditions. Unfavorable changes in economic
conditions, which are typically beyond our control, including without limitation, as a result of weak home sales, higher home
foreclosures, inflation, slowing growth, rising interest rates, recession, changes in the political climate, war (including, but not limited
to, the conflict between Russia and Ukraine and in the Middle East), supply chain or labor market disruptions, banking or financial
market disruptions, declining consumer confidence, rising unemployment rates, epidemic disease or other adverse changes, could
adversely affect consumer spending levels, reduce demand for our services and adversely impact our business, financial position,
results of operations and cash flows.
With respect to interest rates, in particular, the Federal Reserve increased interest rates eleven times in 2022 and 2023 in
response to increasing inflation. The rise in interest rates has caused buyer apprehension and affordability concerns, resulting in a
decrease in home sales in 2022 and 2023 and has negatively impacted our real estate channel. Although the Federal Reserve has
indicated that it may lower interest rates in 2024, the trajectory of current rates remains uncertain. To the extent interest rates remain
elevated, such elevated interest rates could continue to negatively affect mortgage rates and negatively impact the real estate channel.
We may not successfully implement our business strategies, including achieving our growth objectives.
We may not be able to fully implement our business strategies or realize, in whole or in part within the expected time frames,
the anticipated benefits of various new business, growth or other initiatives. Our business strategies and initiatives, including
increasing our home warranty penetration, delivering superior customer experience, growing our supplier network of independent
contractors, continuing digital innovation, leveraging dynamic pricing, providing customers access to our high-quality, qualified
network of contractors for on-demand home services and pursuing selective acquisitions, are subject to significant business, economic
and competitive uncertainties and contingencies, many of which are beyond our control.
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In addition, our financial performance is affected by changes in the services and products we offer to customers. We may
incur significant costs to implement our strategies, service and product offerings, which may not succeed in increasing revenue,
growing our customer base or growing profitability. For example, in 2023, our business underwent significant transformation as we
undertook rebranding initiatives in connection with the launch of our Frontdoor app. We cannot provide any assurance that these
rebranding initiatives will be effective. An unsuccessful execution of strategies, including the rollout of new, or the adjustment of any
existing, services or products or sales and marketing plans, could cause us to reevaluate or change our business strategies and could
have a material adverse impact on our reputation, business, financial position, results of operations and cash flows.
We will incur certain costs or may offer certain discounts to achieve efficiency improvements and growth in our business,
and we may not meet anticipated implementation timetables or stay within budgeted costs or plans. As these efficiency improvement
and growth initiatives are implemented, we may not fully achieve expected cost savings and efficiency improvements or growth rates,
or these initiatives could adversely impact customer retention or our operations. Also, our business strategies may change in light of
our ability to implement new business initiatives, competitive pressures, economic uncertainties or developments or other factors.
Marketing efforts to increase sales through our real estate and direct-to-consumer channels may not be successful or cost-
effective.
Attracting consumers, professional contractor firms and real estate brokers to our brands and businesses involves
considerable expenditures for marketing. We have made, and expect to continue to make, significant expenditures on branding, app
and website design, marketing partnerships, search engine marketing, content marketing, social media, direct mail, broadcast,
television, radio, print advertisements and telemarketing. These efforts may not be successful or cost-effective. Historically, we have
had to increase marketing expenditures over time to attract and retain customers and professional contractors and sustain growth.
With respect to our online marketing efforts, rapid and frequent changes in the pricing and operating dynamics of search
engines, as well as changing policies and guidelines applicable to keyword advertising (which may unilaterally be updated by search
engines without advance notice), could adversely affect our paid search engine marketing efforts and free search engine traffic. Such
changes could adversely affect paid listings (both their placement and pricing), as well as the ranking of our brands and businesses
within paid and organic search results, any or all of which could increase our marketing expenditures (particularly if free traffic is
replaced with paid traffic).
In addition, evolving consumer behavior can affect the availability of profitable marketing opportunities. For example, as
traditional television viewership declines and media is increasingly consumed through various digital means, the reach of traditional
advertising channels is contracting, and the number of digital advertising channels is expanding. To continue to reach and engage with
customers and professional contractors and grow in this environment, we will need to identify and devote more of our overall
marketing expenditures to newer digital advertising channels (such as social media, online video and other digital platforms), as well
as target customers, professional contractors and real estate brokers via these channels. Generally, the opportunities in (and the
sophistication of) newer advertising channels are undeveloped and unproven relative to traditional channels, which could make it
difficult for us to assess returns on our marketing investment in newer channels. Additionally, as we increasingly depend on newer
digital channels for traffic, these efforts will involve challenges and risks similar to those we face in connection with our search engine
marketing efforts.
We also enter into various third-party affiliate agreements in an effort to drive traffic to our various brands and businesses.
These arrangements are generally more cost-effective than traditional marketing efforts. If we are unable to renew existing and enter
into new arrangements of this nature, our sales and marketing as a percentage of revenue could increase.
With respect to our marketing efforts, we may also include certain discounts or other promotional rates in order to attract and
retain customers. These efforts may require increasing amounts or be offered at increasing frequency over time. Certain factors
including the nature and type of our services offered, potential and existing customers’ perception of the value of our services, and
other macroeconomic factors like general economic conditions and consumer sentiment may impact our efforts. These efforts may not
be successful or cost-effective over time.
We cannot provide any assurance that we will be able to continue to appropriately manage our marketing efforts in response
to any or all of the events and trends discussed above, and the failure to do so could adversely affect our reputation, business, financial
position, results of operations and cash flow.
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We depend on our first-year real estate and direct-to-consumer acquisition channels for a significant percentage of our sales.
A significant percentage of our sales are generated through our first-year real estate customer and direct-to-consumer
acquisition channels, which feed our renewal channel. In our real estate channel, our strategic relationships with top real estate brokers
and agents are important to our business because they provide marketing and information services that are useful to our real estate
customer acquisition channel. These brokers and agents are independent parties that we do not control, and we cannot guarantee that
our strategic partnership arrangements with them will continue at current levels or at all. An inability to maintain these relationships
could have a material adverse effect on our business, financial position, results of operations and cash flows.
Demand for our services is affected by existing home sales, as our services are frequently purchased in connection with real
estate transactions. As a result, in periods when home sales are fast-moving, declining or of low inventory levels, demand for our
services may be adversely impacted. In addition, changes in the real estate market could also affect the demand for our services if a
reduced amount of home buyers elect not to purchase our services, which could have a material adverse impact on our business,
financial position, results of operations and cash flows. Among others, the number of real estate transactions in which our services are
purchased could also decrease in the following situations:
• when mortgage interest rates are high or rise, as they did in 2022 and 2023;
• when the availability of credit, including commercial and residential mortgage funding, is limited;
• when real estate values are declining; or
• conversely, when demand for existing homes exceeds supply.
Consumer demand for services purchased through our first-year DTC channel can fluctuate and, as such, is subject to
changes in macro-economic conditions, including interest rates and inflation, as well as consumer sentiment about the value of home
warranties and our reputation as a home warranty provider. Consumer demand may also be significantly influenced by the success of
marketing and promotions by us or by our competitors. If we are unsuccessful in attracting consumers to our home warranties, we
could experience a material adverse impact to our business, financial position, results of operations and cash flows.
We depend on our renewal channel for a substantial percentage of our sales.
Our third and largest sales channel is our renewal channel. Sales in this channel are dependent upon the flow of sales from
our first-year real estate and DTC channels, as well as our customers’ perceptions of the value of our home warranties, and
accordingly, their willingness to renew their plans. Any decrease in sales from period to period in our real estate and DTC channels
may have a negative impact on future growth opportunities in our renewal channel. Whether existing customers choose to renew their
home warranties is driven by both external factors such as macroeconomic conditions our reputation and actions of our competitors, as
well as internal factors such as their experience with our home warranties, including whether they have used their home warranties
and their satisfaction with any services we provided, and how they perceive the value of our home warranties in light of the cost of a
renewal.
Our industry is highly competitive. Competition could reduce demand for our services and adversely affect our reputation,
business, financial position, results of operations and cash flows.
We operate in a highly competitive industry. Changes in the sources and intensity of competition in the industry in which we
operate may impact the demand for our services and may also result in additional pricing pressure. Heightened industry competition
could adversely affect our business operations by impacting our contractor selection and purchasing power for parts, appliances and
home systems. Regional and local competitors operating in a limited geographic area may have lower labor, employee benefits and
overhead costs than us. The principal measures of competition in our business include customer service, brand awareness and
reputation, fairness of contract terms, including contract price and coverage scope, contractor network and quality, and speed of
service. We may be unable to compete successfully against current or future competitors, and the competitive pressures that we face
may result in reduced demand for our services, reduced pricing and other adverse impacts to our reputation, business, financial
position, results of operations and cash flows.
17
Our future success depends on our ability to attract, retain and maintain our network of third-party contractors and vendors and
their performance.
Our ability to conduct our operations is in part impacted by reliance on a network of third-party contractors. Our future
success and financial performance depend substantially on our ability to attract and retain qualified third-party contractors, and their
availability, and ensure third-party contractor compliance with our policies, standards and performance expectations. However, these
third-party contractors are independent parties that we do not control, and who own, operate and oversee the daily operations of their
individual businesses. If third-party contractors do not successfully operate their businesses in a manner consistent with required laws,
standards and regulations, we could be subject to claims from regulators or legal claims for the actions or omissions of such third-
party contractors. In addition, our relationship with our third-party contractors could become strained (including resulting in litigation)
as we impose new standards or assert more rigorous enforcement practices of our existing standards and performance expectations.
When a contractor relationship is terminated, there is a risk that we may not be able to enter into a similar agreement with an alternate
contractor in a timely manner or on favorable terms. We could incur costs to transition to other contractors, and these costs could
materially adversely affect our results of operations and cash flows. We could also fail to provide service to our customers if we lose
contractors that we cannot replace in a timely manner, which could lead to customer complaints and possible claims and litigation. In
addition, our third-party contractors interact directly with our customers, and if our third-party contractors do not provide satisfactory
services, our retention rate, reputation and business may be adversely affected. In addition, these potential impacts may be enhanced
upon termination of a relationship with a preferred contractor, as approximately 83 percent of our service requests were completed by
our preferred contractor network in 2023.
We are also dependent on vendors for parts, appliances and home systems and the ability to rely on the pricing for such
goods in the contracts we negotiate with these vendors. In recent years, global supply chain challenges, including as a result of the
COVID-19 pandemic, have led to industry-wide price increases for parts and equipment as well as availability challenges across our
trades as demand has outpaced production. If we cannot obtain the parts, appliances or home systems from vendors within our existing
stable of vendors to satisfy consumer claims in a timely manner, we may be forced to obtain parts, appliances and home systems from
other vendors or through our third-party contractors at higher costs, which could have a material adverse impact on our business,
financial position, results of operations and cash flows. In addition, if we cannot obtain appliance parts to satisfy consumer claims in a
timely manner, we may be forced to obtain replacement appliances or systems at a higher cost compared to the cost of appliance parts.
Increases in parts, appliance and home system prices and other operating costs could adversely impact our business, financial
position, results of operations and cash flows.
Our financial performance may be adversely affected by increases in the level of our operating expenses, such as refrigerants,
appliances, equipment, parts, raw materials, wages and salaries, employee benefits, healthcare, contractor costs, self-insurance costs
and other insurance premiums, as well as various regulatory compliance costs, all of which may be subject to inflationary and other
pressures. For example, in recent years, we’ve experienced a rapid increase in the cost of parts, appliance and home system costs due
to inflation and global supply chain challenges, which, in turn, increased our contract claims costs. Such increase in operating
expenses, including contract claims costs, could have a material adverse impact on our business, financial position, results of
operations and cash flows.
Prices for raw materials, such as steel and fuel, are subject to market volatility. We cannot predict the extent to which we may
experience future increases in costs of refrigerants, appliances, equipment, parts, raw materials, wages and salaries, employee benefits,
healthcare, contractor costs, self-insurance costs and other insurance premiums, or of various regulatory compliance costs and other
operating costs. In recent years, we have adjusted our pricing strategies in response to these rising costs. To the extent our pricing
strategies are ineffective, demand for our services may suffer. Moreover, to the extent such costs continue to increase, we may be
prevented, in whole or in part, from passing these cost increases through to our existing and prospective customers, which could have
a material adverse impact on our business, financial position, results of operations and cash flows.
We may not be able to attract and retain qualified key employees, which could adversely impact us and our business and inhibit
our ability to operate and grow successfully.
The execution of our business strategy and our financial performance will depend in significant part on our executive
management team and other key technology personnel, home services experts and other key personnel. Our future success will depend
in large part on our success in attracting new talent; utilizing current, experienced senior leadership; and smoothly transitioning
responsibilities to and implementing the goals and objectives of our management team. Any inability to attract or retain qualified key
executives in a timely manner, or retain or recruit other key personnel, could have a material adverse impact on our business, financial
position, results of operations and cash flows.
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We are dependent on labor availability in our customer service operations.
Our ability to conduct our operations is in part affected by our ability to scale our labor force, including on a seasonal basis in
our customer service operations, which may be adversely affected by a number of factors. While we employ both domestic and
overseas third-party customer service resources to help fulfill our service and other obligations, the effectiveness of such resources
may be adversely affected by the availability of labor in such markets and the continuing viability of contract relations with such third
parties. In the event of a labor shortage affecting our own customer service personnel or our third-party service providers, we could
experience difficulty in responding to customer inquiries in a timely fashion or delivering our services in a high-quality or timely
manner and could be forced to increase wages to attract and retain employees, which would result in higher operating costs and
reduced profitability. Long call and service wait times by customers during peak operating times could have a material adverse impact
on our reputation, business, financial position, results of operations and cash flows.
Our business process outsourcing initiatives increase our reliance on third-party vendors and may expose our business to harm
upon the termination or disruption of our third-party vendor relationships.
Our strategy to increase profitability, in part, by reducing our costs of operations includes the implementation of certain
business process outsourcing initiatives, including offshore outsourcing of certain aspects of our customer service operations, some of
which are located near regions that have previously been affected by Acts of God, such as earthquakes and typhoons, and outsourcing
of certain technology development initiatives. Any disruption, termination or substandard performance of these outsourced services,
including possible breaches by third-party vendors of their agreements with us, could delay or limit our ability to successfully
implement our business strategies and adversely affect our brands, reputation, customer relationships, financial position, results of
operations and cash flows. Also, to the extent a third-party vendor relationship is terminated, there is a risk of disputes or litigation and
that we may not be able to enter into a similar agreement with an alternate provider in a timely manner or on terms that are acceptable
to us or at all. Even if we find an alternate provider, or choose to insource such services, there are significant risks associated with any
transitioning activities. In addition, to the extent we decide to terminate outsourcing services and insource such services, there is a risk
that we may not have the capabilities to perform these services internally, resulting in a disruption to our business, which could
adversely impact our reputation, businesses, financial position, results of operations and cash flows. We could incur costs, including
personnel and equipment costs, to insource previously outsourced services like these, and these costs could adversely affect our results
of operations and cash flows.
Furthermore, offshore outsourcing of certain aspects of our customer service operations may induce negative public reaction.
Offshore outsourcing is a politically sensitive topic in the United States. For example, there are concerns in the United States about a
perceived association between outsourcing providers and the loss of jobs in the United States. In response to such concerns, federal
legislative measures have been proposed in the past, such as limiting income tax credits for companies that offshore American jobs. In
addition, there is ongoing publicity about some negative experiences that companies have had with outsourcing, such as theft and
misappropriation of sensitive client data. Such negative perceptions that may be associated with using an offshore provider could
adversely impact our reputation, businesses, financial position, results of operations and cash flows.
We depend on a limited number of third-party components suppliers. Our reputation, business, financial position, results of
operations and cash flows may be harmed if these parties do not perform their obligations, if they suffer interruptions to their own
operations, if alternative component sources are unavailable, or if there is an increase in the costs of these components.
We are dependent on a limited number of suppliers for various key components used in the services and products we offer to
customers, and the cost, quality and availability of these components are essential to our services. In particular, we have six national
suppliers of parts, appliances and home systems that each account for more than five percent of our supplier spend. We are subject to
the risk of shortages, increased costs and long lead times in the supply of these components and other materials, and the risk that our
suppliers discontinue or modify, or increase the price of, the components used. If the supply of these components were to be delayed
or constrained, or if one or more of our main suppliers were to go out of business, alternative sources or suppliers may not be available
on acceptable terms or at all. Further, if there were a shortage of supply, the cost of these components may increase and harm our
ability to provide our services on a cost-effective basis. In connection with any supply shortages in the future, reliable and cost-
effective replacement sources may not be available on short notice or at all, and this may force us to increase prices and face a
corresponding decrease in demand for our services. In the event that any of our suppliers were to discontinue production of our key
product components, developing alternate sources of supply for these components would be time consuming, difficult and costly. This
would harm our ability to market our services in order to meet market demand and could materially and adversely affect our
reputation, business, financial position, results of operations and cash flows.
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We have limited control over these parties on which our business depends. If any of these parties fails to perform its
obligations on schedule, or breaches or ends its relationship with us, we may be unable to satisfy demand for our services. Delays,
product shortages and other problems could impair our distribution and brand image and make it difficult for us to attract new
customers. If we experience significantly increased demand, or if we need to replace an existing supplier, we may be unable to
supplement or replace such supply capacity on terms that are acceptable to us or at all, which may undermine our ability to deliver our
services to customers in a timely and cost-efficient manner. Accordingly, a loss or interruption in the service of any key party could
adversely impact our reputation, business, financial position, results of operations and cash flows.
Disruptions or failures in our technology systems could create liability for us or limit our ability to effectively monitor, operate and
control our operations and adversely impact our reputation, business, financial position, results of operations and cash flows.
Our technology systems facilitate our ability to monitor, operate and control our operations and offer our products and
services to customers. Modifications to our technology systems could cause disruption to our operations or cause challenges with
respect to compliance with laws, regulations or other applicable standards. As the development and implementation of our technology
systems (including our operating systems) continues to evolve, we may elect to modify, replace or abandon certain technology
initiatives, which could result in write-downs.
Any disruption in our technology systems, including capacity limitations, instabilities, or failure to operate as expected,
could, depending on the magnitude of the problem, adversely impact our business, brands, reputation, customer relationships, financial
position, results of operations and cash flows, including by limiting our capacity to monitor, operate and control our operations
effectively. Failures of our technology systems could also lead to violations of privacy laws, regulations, trade guidelines or practices
related to our customers and associates. If our disaster recovery plans do not work as anticipated, or if the third-party vendors to which
we have outsourced certain technology, customer service or other services fail to fulfill their obligations, our operations may be
adversely affected, and any of these circumstances could adversely affect our reputation, business, financial position, results of
operations and cash flows.
If we fail to protect the security of personal information about our customers, associates or third parties, we could be subject to
interruption of our business operations, private litigation, reputational damage and costly penalties.
We rely on, among other things, commercially available systems, software, tools and monitoring to provide security for
processing, transmission and storage of confidential information of customers, associates and third parties, such as payment cards and
personal information. The systems currently used for transmission and approval of payment card transactions, and the technology
utilized in payment cards themselves, all of which can put payment card data at risk, are central to meeting standards set by the
payment card industry (“PCI”). We continue to evaluate and modify these systems and protocols for PCI compliance purposes, and
such PCI standards may change from time to time. At our customers’ request, we also use our proprietary Streem technology to
capture key information about our customers’ appliances, HVAC and other home systems and may, through these video chat sessions,
capture additional information related to our customer or their home.
Activities by third parties, or our utilization of advances in computer and software capabilities and other technology, new
tools and discoveries, as well as other events or developments may facilitate or result in a compromise or breach of these systems. Any
compromises, breaches or errors in applications related to these systems or failures to comply with standards set by the PCI could
cause damage to our reputation and interruptions in our operations, including customers’ ability to pay for services and products by
credit card or their willingness to purchase our services and products and could result in a violation of applicable laws, regulations,
orders, industry standards or agreements and subject us to costs, penalties and liabilities. We are subject to risks caused by data
breaches and operational disruptions, particularly through third-party criminal activity including "ransomware" or other malware,
cyber-attack or cyber-intrusion, including by computer hackers, foreign governments and cyber terrorists.
These risks include potential damage and disruption from traditional cyber criminals, malicious code (such as viruses and
worms), employee theft, misuse, social engineering, denial-of-service attacks, as well as sophisticated nation-state and nation-state-
supported actors, including advanced persistent threat intrusions. Any cyber or similar attack or unauthorized access to our software or
systems that we experience could damage our technology systems and infrastructures, lead to the loss, compromise or corruption of
data, prevent us from providing our services, erode our reputation and those of our various brands, lead to the termination of
advantageous contracts, result in inaccurate reporting of financial information, result in the disclosure of confidential consumer and
professional contractor information, result in erroneous payments to malicious actors, expose us to significant liabilities for the
violation of data privacy laws, result in the disclosure of confidential and sensitive business information or intellectual property, result
in claims or litigation against us and/or otherwise be costly to mitigate or remedy. The frequency of data breaches of companies and
governments has increased in recent years as the number, intensity and sophistication of attempted attacks and intrusions from around
the world have increased. The occurrence of any of these events could have a material adverse impact on our reputation, business,
financial position, results of operations and cash flows. In addition, although we have insurance to mitigate some of these risks, such
policies may not cover the particular cyber or similar attack experienced and, even if the risk is covered, such insurance coverage may
not be adequate to compensate for related losses.
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The impact of cybersecurity events experienced by third parties with whom we do business (or upon whom we otherwise rely
in connection with our day-to-day operations) could have similar effects on us. Moreover, even cyber or similar attacks that do not
directly affect us or third parties with whom we do business may result in a loss of consumer confidence in online and/or technology-
reliant businesses generally, which could make consumers and professional contractors less likely to use or continue to use our
services. The occurrence of any of these events could adversely affect our business, financial position, results of operations and cash
flows.
Data protection legislation is also becoming increasingly common in the United States at both the federal and state level. For
example, the State of California enacted the California Consumer Privacy Act of 2018 (the “CCPA”), which became effective on
January 1, 2020. The CCPA requires companies that process information of California residents to make disclosures to consumers
about their data collection, use and sharing practices, allows consumers to opt out of certain data sharing with third parties and
provides a new cause of action for data breaches. Additionally, the California Privacy Rights Act (the “CPRA”), which became
effective January 1, 2023, revised and significantly expanded the scope of the CCPA. The CPRA also creates a new California data
protection agency authorized to implement and enforce the CCPA and the CPRA, which could result in increased privacy and
information security enforcement.
Additional U.S. states have passed their own comprehensive consumer privacy laws, some of which went into effect in 2023
or will go into effect in 2024, and other states are considering doing so. Additionally, the Federal Trade Commission and many state
attorneys general are interpreting federal and state consumer protection laws to impose standards for the online collection, use,
dissemination and security of data. The burdens imposed by the CCPA, CPRA and other similar laws that may be enacted at the
federal and state level may require us to further modify our data processing practices and policies and to incur substantial expenditures
in order to comply.
Laws and government regulations applicable to our business and lawsuits, enforcement actions and other claims by third parties or
governmental authorities could increase our legal and regulatory expenses and impact our business, financial position, results of
operations and cash flows.
Our business is subject to significant federal, state and local laws and regulations. These laws and regulations include but are
not limited to laws relating to consumer protection, unfair and/or deceptive trading practices, service contracts, home warranties, home
service plans, real estate settlement, wage and hour requirements, state contractor laws, the employment of immigrants, labor
relations, licensing, building code requirements, workers’ safety, environmental, privacy and data protection, securities, insurance
coverages, sales tax collection and remittance, healthcare reforms, employee benefits, marketing (including, without limitation,
telemarketing) and advertising. In addition, we are regulated by the Consumer Financial Protection Bureau and in certain states by the
applicable state insurance regulatory authority or other state regulatory bodies, such as the Virginia Department of Agriculture and the
Texas Department of Licensing and Regulation. Failure to comply with such laws and regulations may have a material adverse impact
on our business, financial position, results of operations and cash flows. Additionally, while we do not consider ourselves to be an
insurance company, the IRS or state agencies could deem us to be taxed as such, which could adversely impact the timing of our tax
payments.
We are also subject to various federal, state and local laws and regulations designed to protect consumers, including laws
governing deceptive trade practices, consumer privacy and fraud, the collection and use of consumer data, telemarketing and other
forms of solicitation. From time to time, we have received and we expect that we may continue to receive inquiries or investigative
demands from regulatory bodies, including the Consumer Financial Protection Bureau and state attorneys general and other state
agencies. The telemarketing rules adopted by the Federal Communications Commission pursuant to the Federal Telephone Consumer
Protection Act and the Federal Telemarketing Sales Rule issued by the Federal Trade Commission govern our telephone sales
practices. In addition, some states and local governing bodies have adopted laws and regulations targeted at direct telephone sales, i.e.,
“do-not-call” regulations. The implementation of these marketing regulations requires us to rely more extensively on other marketing
methods and channels and may have a material adverse impact on our business, financial position, results of operations and cash
flows.
Various federal, state and local governing bodies may propose additional legislation and regulation that may be detrimental to
our business or may substantially increase our operating costs, including: increases in the minimum wage; environmental regulations
related to climate change, equipment efficiency standards, certain refrigerant production and use and other environmental matters;
healthcare coverage; “do-not-call” or other marketing regulations; or regulations implemented in response to business practices in our
industry. It is difficult to predict the future impact of the broad and expanding legislative and regulatory requirements affecting our
business, and changes to such requirements may adversely affect our business, financial position, results of operations and cash flows.
In addition, if we were to fail to comply with any applicable law or regulation, we could be subject to substantial fines or damages, be
involved in lawsuits, enforcement actions and other claims by third parties or governmental authorities, suffer harm to our reputation,
suffer the loss of licenses or incur penalties that may affect how our business is operated, any of which, in turn, could have a material
adverse impact on our business, financial position, results of operations and cash flows.
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Our business is subject to evolving corporate governance and public disclosure regulations and expectations, including with
respect to environmental, social and governance matters, that could expose us to numerous risks.
We are subject to changing rules and regulations promulgated by a number of governmental and self-regulatory
organizations, including the SEC, NASDAQ and FASB. These rules and regulations continue to evolve in scope and complexity and
many new requirements have been created in response to laws enacted by Congress, making compliance more difficult and uncertain.
In addition, increasingly regulators, customers, investors, employees and other stakeholders are focusing on environmental, social and
governance (“ESG”) matters and related disclosures, including expanding mandatory and voluntary reporting, diligence and disclosure
on topics such as human capital, climate change, labor and risk oversight. If we are unable to adequately address such ESG matters or
we or contractors fail to comply with all related laws, regulations and policies, it could negatively impact our reputation and our
business results.
Evolving ESG rules, regulations and stakeholder expectations have resulted in, and are likely to continue to result in,
increased general and administrative expenses and increased management time and attention spent complying with or meeting such
regulations and expectations. Developing and acting on initiatives within the scope of ESG, and collecting, measuring and reporting
ESG related information and metrics can be costly, difficult and time consuming and is subject to evolving reporting standards,
including the SEC’s proposed climate-related reporting requirements, the new California climate disclosure rules, and similar
proposals by other U.S. regulatory bodies. We may also communicate certain initiatives and goals, regarding environmental matters,
diversity, responsible sourcing and social investments and other ESG related matters, in our SEC filings or in other public disclosures.
These initiatives and goals within the scope of ESG could be difficult and expensive to implement, the technologies needed to
implement them may not be cost-effective and may not advance at a sufficient pace, and we could be criticized for the accuracy,
adequacy or completeness of the disclosure. Further, statements about our ESG related initiatives and goals, and progress against those
goals, may be based on standards for measuring progress that are still developing, internal controls and processes that continue to
evolve, and assumptions that are subject to change in the future. If our ESG-related data, processes and reporting are incomplete,
inaccurate or criticized, or if we fail to achieve progress with respect to our goals within the scope of ESG on a timely basis, or at all,
our reputation, business, financial performance and growth could be adversely affected.
Physical impacts of climate change, which may increase the frequency and intensity of adverse weather conditions and natural
disasters, seasonality and the increased focus by investors and other stakeholders on sustainability issues, can affect the demand
for our services, our ability to operate and our results of operations and cash flows.
The demand for our services, and our results of operations, are affected by weather conditions and seasonality, which may be
exacerbated by the potential impacts of climate change, known and unknown. Seasonality causes our results of operations to vary
considerably from quarter to quarter. Accordingly, results for any quarter are not necessarily indicative of the results that may be
achieved for the full fiscal year. Extreme temperatures, typically in the winter and summer months, can lead to an increase in service
requests related to home systems, particularly HVAC systems, resulting in higher costs and lower profitability, while mild
temperatures in the winter or summer months can lead to lower home systems claim frequency, resulting in lower costs and higher
profitability. For example, favorable weather trends in 2023 as compared to 2022 resulted in a lower number of service requests per
customer, which favorably impacted contract claims costs.
While weather variations as described above may affect our business, major weather events and other similar Acts of God, or
natural disasters such as typhoons, hurricanes, tornadoes, wildfires or earthquakes, typically do not increase our obligations to provide
service. Generally, repairs associated with such isolated events are addressed by homeowners’ and other forms of insurance as
opposed to the home warranties that we offer. Nevertheless, such weather events could affect our facilities, or those of our major
suppliers or business process outsource providers, which could affect our costs, our ability to meet supply requirements, our ability to
provide services and our ability to access our data and other records. Extreme or unpredictable weather conditions could materially
adversely impact our business, financial position, results of operations and cash flows.
New climate change-related regulations or interpretations of existing laws may result in enhanced disclosure obligations,
which could negatively affect us and materially increase our regulatory burden. Increased regulations generally increase our costs, and
we could continue to experience higher costs if new laws require us to spend more time, hire additional personnel or buy new
technology to comply effectively. New regulations or guidance relating to climate change, as well as the perspectives of shareholders,
employees and other stakeholders regarding these standards, may affect our business activities and increase disclosure requirements,
which may increase costs.
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Changes to U.S. tariff and import/export regulations may increase the costs of parts, appliances and home systems and, in turn,
adversely impact our business.
Tariff policies are under continuous review and subject to change. For example, rising costs due to blanket tariffs on
imported steel and aluminum could increase the costs of parts associated with our repair and replacement of home systems and
appliances, which could have a material adverse effect on our business, financial position, results of operations and cash flows.
Moreover, new tariffs and changes to U.S. trade policy could prompt retaliation from affected countries, potentially triggering the
imposition of tariffs on U.S. goods. Such a “trade war” could lead to general economic downturn or could materially and adversely
affect the demand for our services, thus negatively impacting our business, financial position, results of operations and cash flows.
We may not be able to adequately protect our intellectual property and other proprietary rights that are material to our business.
Our ability to compete effectively depends in part on our rights to proprietary information, service marks, trademarks, trade
names, patents and other intellectual property rights we own or license, particularly our brand names, Frontdoor and American Home
Shield, as well as the patents related to our Streem technology platform. We have not sought to register or protect every one of our
marks in the United States. If we are unable to protect our proprietary information and intellectual property rights, including brand
names and patents, it could cause a material adverse effect on our reputation, business, financial position, results of operations and
cash flows. Litigation may be necessary to enforce our intellectual property rights and protect our proprietary information, or to
defend against claims by third parties that our products, services or activities infringe their intellectual property rights.
Future acquisitions or other strategic transactions could negatively affect our reputation, business, financial position, results of
operations and cash flows.
Our business strategy includes the pursuit of opportunistic strategic transactions, which could involve acquisitions or
dispositions of businesses or assets. For example, in 2019, we acquired Streem to enable home service professionals to more
efficiently interact with customers and complete repairs, and, in 2020, we acquired a business to expand on-demand home services via
their intellectual capital and know-how, technology platform capabilities and geographic presence. Any future strategic transaction
could involve integration or implementation challenges, business disruption or other risks, or change our business profile significantly.
Any inability on our part to consolidate and manage growth from acquired businesses or successfully implement other strategic
transactions could have an adverse impact on our reputation, business, financial position, results of operations and cash flows. Any
acquisition that we make may not provide us with the benefits that were anticipated when entering into such acquisition. The process
of integrating an acquired business may create unforeseen difficulties and expenses, including: the diversion of resources needed to
integrate new businesses, technologies, products, personnel or systems; the inability to retain employees, customers and suppliers; the
assumption of actual or contingent liabilities; failure to effectively and timely adopt and adhere to internal control processes and other
policies; write-offs or impairment charges relating to goodwill and other intangible assets; unanticipated liabilities; distraction of
senior management from other strategic priorities; and potential expense associated with litigation with sellers of such businesses. Any
future disposition transactions could also impact our business and may subject us to various risks, including failure to obtain
appropriate value for the disposed businesses and post-closing claims.
We may be required to recognize impairment charges.
We have significant amounts of goodwill and intangible assets, such as trade names. In accordance with applicable
accounting standards, goodwill and indefinite-lived intangible assets are not amortized and are subject to assessment for impairment
on an annual basis, or more frequently if circumstances indicate a potential impairment, including:
•
•
•
•
•
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significant adverse changes in the business climate, including economic or financial conditions;
significant adverse changes in expected operating results;
adverse actions or assessments by regulators;
unanticipated competition;
loss of key personnel; and
a current expectation that it is more likely than not that a reporting unit or intangible asset will be sold or otherwise
disposed of.
Based upon economic and financial market conditions, the operating performance of our reporting units and other factors,
including those listed above, we have incurred, and may in the future incur, impairment charges. It is possible that such future
impairments, if required, could be material. Any future impairment charges that we are required to record could have a material
adverse impact on our results of operations. See “Item 7. Management’s Discussion and Analysis of Financial Condition and Results
of Operations—Critical Accounting Policies and Estimates” in Part II of this Annual Report on Form 10-K for additional information.
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Third-party use of our trademarks as keywords in Internet search engine advertising programs may direct potential customers to
competitors’ websites, which could harm our reputation and cause us to lose sales.
Competitors and other third parties purchase our trademarks and confusingly similar terms as keywords in Internet search
engine advertising programs in order to divert potential customers to their websites. Preventing such unauthorized use is inherently
difficult. If we are unable to protect our trademarks from such unauthorized use and curtail the use of confusingly similar terms,
competitors and other third parties may drive potential online customers away from our websites to competing and unauthorized
websites, which could harm our reputation and cause us to lose sales.
The use of social media by us and other parties could result in damage to our reputation or otherwise adversely affect us.
We increasingly utilize social media to communicate with current and potential customers, contractors, real estate brokers
and employees, as well as other individuals interested in us. Information delivered by us, or by third parties about us, via social media
can be easily accessed and rapidly disseminated, and any such information that is not deemed appropriate by the public could result in
reputational harm, decreased customer loyalty or other issues that could diminish the value of our brand or result in significant
liability.
Our operations outside the United States are subject to special risks that could adversely affect us.
We derive substantially all of our revenue from customers in the United States; however, certain aspects of our customer
service operations and other services are conducted outside the United States by business process outsource providers in Colombia,
Ghana, Guyana, Mexico, the Philippines and Trinidad and Tobago, and we have a technology collaboration center in India.
Accordingly, developments in those parts of the world generally have a more significant effect on our operations than developments in
other places. Our operations outside the United States are also subject to special risks, including: fluctuations in currency values and
foreign-currency exchange rates, which may affect our net income and the carrying amount of our assets outside the United States;
exchange control regulations; changes in local political or economic conditions; other potentially detrimental domestic and foreign
governmental practice or policies affecting U.S. companies operating abroad; difficulties in staffing and managing international
political instability, operations; and operational and compliance challenges resulting from distance, language and cultural differences.
Acts of God, war, terror acts and epidemic disease, such as COVID-19, may impair our ability to operate or the ability of our business
process outsource providers to operate, in particular countries or regions.
Risks Related to Our Common Stock
We do not intend to pay cash dividends on our common stock and, consequently, your ability to achieve a return on your
investment will depend on appreciation in the price of our common stock.
We currently intend to use our future earnings to develop our business and for working capital needs and general corporate
purposes, to fund our growth, to repay debt, and to repurchase shares of our common stock. As a result, we did not pay cash dividends
in 2023, and we do not expect to pay any cash dividend for the foreseeable future. All decisions regarding the payment of dividends
will be made by our board of directors from time to time in accordance with applicable law. There can be no assurance that we will
have sufficient surplus under Delaware law to be able to pay any dividends at any time in the future. An insufficient surplus may result
from extraordinary cash expenses, actual expenses exceeding contemplated costs, funding of capital expenditures or increases in
reserves. If we do not pay dividends, the price of the shares of our common stock must appreciate for you to receive a gain on your
investment. This appreciation may not occur. Further, you may have to sell some or all of your shares of our common stock to
generate cash flow from your investment.
Provisions in our certificate of incorporation and bylaws and of applicable law may prevent or delay an acquisition of our
company, which could decrease the trading price of our common stock.
Our restated certificate of incorporation and amended and restated bylaws, and Delaware law, contain provisions that are
intended to deter coercive takeover practices and inadequate takeover bids by encouraging prospective acquirors to negotiate with our
board of directors. These provisions include rules regarding how stockholders may present proposals or nominate directors for election
at stockholder meetings and the right of our board of directors to issue preferred stock without stockholder approval. Delaware law
also imposes some restrictions on mergers and other business combinations between any holder of 15 percent or more of our
outstanding common stock and us.
24
We believe these provisions protect our stockholders from coercive or otherwise unfair takeover tactics by requiring potential
acquirors to negotiate with our board of directors and by providing our board of directors with more time to assess any acquisition
proposal. These provisions are not intended to make us immune from takeovers. However, these provisions apply even if the offer
may be considered beneficial by some stockholders and could delay or prevent an acquisition that our board of directors determines is
not in the best interests of our company and our stockholders. These and other provisions of our restated certificate of incorporation,
amended and restated bylaws and the Delaware General Corporation Law, as amended (the “DGCL”), could have the effect of
delaying, deferring or preventing a proxy contest, tender offer, merger or other change in control.
In addition, because we are regulated by state regulators in certain states, we are subject to certain state statutes that generally
require any person or entity desiring to acquire direct or indirect control of certain of our subsidiaries obtain prior approval from the
applicable regulator. Control is generally presumed to exist under these state laws with the acquisition of 10 percent or more of our
outstanding voting securities of either the subsidiary or its controlling parent. Applicable state laws and regulations could delay or
impede a change of control.
Our certificate of incorporation designates the state courts of the State of Delaware, or, if no state court located in the State of
Delaware has jurisdiction, the federal court for the District of Delaware, as the sole and exclusive forum for certain types of
actions and proceedings that may be initiated by our stockholders, which could discourage lawsuits against us and our directors
and officers.
Our restated certificate of incorporation provides that, unless the board of directors otherwise determines, the state courts of
the State of Delaware, or, if no state court located in the State of Delaware has jurisdiction, the federal court for the District of
Delaware, will be the sole and exclusive forum for any derivative action or proceeding brought on behalf of our company, any action
asserting a claim of breach of a fiduciary duty owed by any director or officer to our company or our stockholders, creditors or other
constituents, any action asserting a claim against us or any director or officer arising pursuant to any provision of the DGCL or our
amended and restated certificate of incorporation or restated bylaws, or any action asserting a claim against us or any director or
officer governed by the internal affairs doctrine. This exclusive forum provision may limit the ability of our stockholders to bring a
claim in a judicial forum that such stockholders find favorable for disputes with us or our directors or officers, which may discourage
such lawsuits against us and our directors and officers. Alternatively, if a court outside of the State of Delaware were to find this
exclusive forum provision inapplicable to, or unenforceable in respect of, one or more of the specified types of actions or proceedings
described above, we may incur additional costs associated with resolving such matters in other jurisdictions, which could adversely
affect our business, financial position, results of operations and cash flows.
Risks Related to Our Indebtedness
We have significant indebtedness and may incur additional substantial indebtedness, which could adversely affect our financial
health and our ability to obtain financing in the future, react to changes in our business and satisfy our obligations.
As of December 31, 2023, we had approximately $593 million of total consolidated long-term indebtedness, including the
current portion of long-term debt, outstanding.
As of December 31, 2023, there were $2 million of letters of credit outstanding under our $250 million Revolving Credit
Facility, and the available borrowing capacity under the Revolving Credit Facility was $248 million. In addition, we are able to incur
additional indebtedness in the future, subject to the limitations contained in the agreements governing our indebtedness. Our
significant indebtedness could have important consequences to you. Because of our significant indebtedness:
•
•
•
our ability to engage in large acquisitions without raising additional equity or obtaining additional debt financing is
limited;
our ability to obtain additional financing for working capital, capital expenditures, acquisitions, debt service
requirements or general corporate purposes and our ability to satisfy our obligations with respect to our indebtedness
may be impaired in the future;
a large portion of our cash flow from operations must be dedicated to the payment of principal and interest on our
indebtedness, thereby reducing the funds available to us for other purposes;
• we are exposed to the risk of increased interest rates because a portion of our borrowings are or will be at variable rates
of interest;
•
it may be more difficult for us to satisfy our obligations to our creditors, resulting in possible defaults on, and
acceleration of, such indebtedness;
• we may be more vulnerable to general adverse economic and industry conditions;
• we may be at a competitive disadvantage compared to our competitors with proportionately less indebtedness or with
comparable indebtedness on more favorable terms and, as a result, they may be better positioned to withstand economic
downturns;
25
•
•
our ability to refinance indebtedness may be limited, or the associated costs may increase;
our flexibility to adjust to changing market conditions and ability to withstand competitive pressures could be limited;
and
• we may be prevented from carrying out capital spending and restructurings that are necessary or important to our growth
strategy and efforts to improve operating margins of our business.
Increases in interest rates would increase the cost of servicing our indebtedness and could reduce our profitability.
A significant portion of our outstanding indebtedness, including indebtedness incurred under the Credit Facilities, bears
interest at variable rates. As a result, increases in interest rates would increase the cost of servicing our indebtedness and could
materially reduce our profitability and cash flows. As of December 31, 2023, each one percentage point change in interest rates would
result in an approximately $2 million change in the annual interest expense on the Term Loan Facilities after considering the impact of
the effective interest rate swap. Assuming all revolving loans were fully drawn as of December 31, 2023, each one percentage point
change in interest rates would result in an approximately $3 million change in annual interest expense on the Revolving Credit
Facility. The impact of increases in interest rates could be more significant for us than it would be for some other companies because
of our significant indebtedness. As of December 31, 2023, our variable rate indebtedness used the SOFR as a benchmark for
establishing the interest rate.
LIBOR was previously the benchmark rate used for our variable rate indebtedness. LIBOR had been the subject of national,
international and regulatory guidance and proposals for reform, which culminated with the United Kingdom's Financial Conduct
Authority, which regulated LIBOR, ceasing publication of U.S. dollar LIBOR rates as of June 30, 2023. The Federal Reserve, in
conjunction with the Alternative Reference Rates Committee, a steering committee comprised of large U.S. financial institutions,
identified SOFR, an index calculated by short-term repurchase agreements, backed by U.S. Treasury securities, as its preferred
alternative rate for LIBOR. In connection with the phase-out of LIBOR, we amended our Credit Facilities in March 2023 to replace
LIBOR with SOFR as the benchmark rate under the Credit Agreement. At this time, it is not possible to predict the full effect that the
discontinuance of LIBOR, or the establishment of alternative reference rates such as SOFR, will have on us or our borrowing costs.
SOFR is a relatively new reference rate and its composition and characteristics are not the same as LIBOR. Given the limited history
of SOFR and potential volatility as compared to other benchmark or market rates, the future performance of SOFR cannot be
predicted based on historical performance. The consequences of the transition from LIBOR to SOFR could include an increase in the
cost of our variable rate indebtedness.
A lowering or withdrawal of the credit ratings, outlook or watch assigned to our debt securities by rating agencies may increase
our future borrowing costs and reduce our access to capital.
Our indebtedness currently has a non-investment grade rating, and any rating, outlook or watch assigned could be lowered or
withdrawn entirely by a rating agency if, in that rating agency’s judgment, current or future circumstances relating to the basis of the
rating, outlook or watch, such as adverse changes to our business, so warrant. Any future lowering of our credit ratings, outlook or
watch likely would make it more difficult or more expensive for us to obtain additional debt financing.
The agreements and instruments governing our indebtedness contain restrictions and limitations that could significantly impact
our ability to operate our business.
The Credit Agreement contains covenants that, among other things, restrict our ability to:
•
•
•
•
•
•
incur additional indebtedness (including guarantees of other indebtedness);
create liens;
redeem stock or make other restricted payments, including investments and, in the case of the Revolving Credit Facility,
make acquisitions;
prepay, repurchase or amend the terms of certain outstanding indebtedness;
enter into certain types of transactions with affiliates;
transfer or sell assets;
• merge, consolidate or sell all or substantially all of our assets; and
•
enter into agreements restricting dividends or other distributions by our subsidiaries.
26
The restrictions in the Credit Agreement and the instruments governing our other indebtedness may prevent us from taking
actions that we believe would be in the best interest of our business and may make it difficult for us to execute our business strategy
successfully or effectively compete with companies that are not similarly restricted. We may also incur future debt obligations that
might subject us to additional restrictive covenants that could affect our financial and operational flexibility. We may be unable to
refinance our indebtedness, at maturity or otherwise, on terms acceptable to us or at all.
Our ability to comply with the covenants and restrictions contained in the Credit Agreement and the instruments governing
our other indebtedness may be affected by economic, financial and industry conditions beyond our control including credit or capital
market disruptions. The breach of any of these covenants or restrictions could result in a default that would permit the applicable
lenders to declare all amounts outstanding thereunder to be due and payable, together with accrued and unpaid interest. If we are
unable to repay indebtedness, lenders having secured obligations, such as the lenders under the Credit Facilities, could proceed against
the collateral securing the indebtedness. In any such case, we may be unable to borrow under the Credit Facilities and may not be able
to repay the amounts due under such facilities or our other outstanding indebtedness. This could have serious consequences for our
financial position, results of operations and cash flows and could cause us to become bankrupt or insolvent.
Our ability to generate the significant amount of cash needed to pay interest and principal on our indebtedness and our ability to
refinance all or a portion of our indebtedness or obtain additional financing depends on many factors beyond our control.
We are a holding company, and substantially all of our assets are held by, and our operations are conducted through, our
subsidiaries. We depend on our subsidiaries to distribute funds to us so that we may pay obligations and expenses, including satisfying
obligations with respect to indebtedness. Our ability to make scheduled payments on, or refinance our obligations under, our
indebtedness depends on the financial and operating performance of our subsidiaries and their ability to make distributions and
dividends to us, which, in turn, depends on their operating results, cash requirements, financial position and general business
conditions and any legal and regulatory restrictions on the payment of dividends to which they may be subject, many of which may be
beyond our control.
There are regulatory restrictions on the ability of certain of our subsidiaries to transfer funds to us. The payments of ordinary
and extraordinary dividends by certain of our subsidiaries (through which we conduct our business) are subject to significant
regulatory restrictions under the laws and regulations of the states in which they operate. Among other things, such laws and
regulations require certain subsidiaries to maintain minimum capital and net worth requirements and may limit the amount of ordinary
and extraordinary dividends and other payments that these subsidiaries can pay to us. As of December 31, 2023, the total net assets
subject to these regulatory restrictions was $157 million. We expect that such limitations will be in effect for the foreseeable future.
None of our subsidiaries are obligated to make funds available to us through the payment of dividends. If we cannot receive sufficient
distributions from our subsidiaries, we may not be able to meet our obligations to fund general corporate expenses or service our debt
obligations.
We may be unable to maintain a level of cash flows from operating activities sufficient to permit us to pay the principal and
interest on our indebtedness. If our cash flow and capital resources are insufficient to fund our debt service obligations, we may be
forced to reduce or delay capital expenditures, sell assets, seek to obtain additional equity capital or restructure our indebtedness. In
the future, our cash flow and capital resources may not be sufficient for payments of interest on and principal of our indebtedness, and
such alternative measures may not be successful and may not permit us to meet our scheduled debt service obligations.
If we cannot make scheduled payments on our indebtedness, we will be in default, the lenders under the Credit Facilities
could terminate their commitments to loan money, the secured lenders could foreclose against the assets securing their borrowings,
and we could be forced into bankruptcy or liquidation.
Despite our indebtedness levels, we and our subsidiaries may be able to incur substantially more indebtedness. This could further
exacerbate the risks associated with our significant indebtedness.
We and our subsidiaries may be able to incur substantial additional indebtedness in the future. The Credit Facilities permit
additional borrowings beyond the committed amounts under certain circumstances. If new indebtedness is added to our current
indebtedness levels, the related risks we face would increase, and we may not be able to meet all of our debt obligations.
We utilize derivative financial instruments to reduce our exposure to market risks from changes in interest rates on our variable-
rate indebtedness and are exposed to risks related to counterparty credit worthiness or non-performance of these instruments.
We are exposed to the impact of interest rate changes and manage this exposure through the use of variable-rate and fixed-
rate debt and by utilizing an interest rate swap. On October 24, 2018, we entered into an interest rate swap contract effective October
31, 2018 that expires on August 16, 2025. The notional amount of the agreement is $350 million. We entered into this interest rate
swap contract in the normal course of business to manage interest rate risks, with a policy of matching positions. The effect of
derivative financial instrument transactions under the agreements could have a material impact on our financial statements. There can
be no guarantee that our hedging strategy will be effective, and we may experience credit-related losses in some circumstances.
27
ITEM 1B. UNRESOLVED STAFF COMMENTS
None.
ITEM 1C. CYBERSECURITY
Risk Assessment, Identification and Management Processes
We have implemented a cybersecurity risk management strategy to assess, identify and manage material risks from
cybersecurity threats. This strategy is designed to protect our systems, data, and operations from potential cyber threats and to ensure
the continuity of our business operations.
We conduct regular risk assessments to identify potential cybersecurity threats. These assessments involve evaluating our
systems, networks and data for vulnerabilities that could be exploited by cyber threats, through, among other things, vulnerability
scanning and penetration testing. Once risks are identified, we implement measures to manage and mitigate these risks. This includes
updating and patching our systems, implementing security controls and monitoring our networks for suspicious activity. We have a
process in place to respond to any identified threats, which includes containment, eradication and recovery measures. We also monitor
and update our cybersecurity risk management strategy to respond to the evolving cyber threat landscape. This includes staying
abreast of the latest cybersecurity threats and trends and updating our systems and processes accordingly.
Integration with Overall Risk Management. Our cybersecurity processes are integrated into our overall enterprise risk
management program and business continuity processes. In this regard, we address cybersecurity risks through a comprehensive,
cross-functional approach across our technology, legal, compliance, finance, and other teams aimed at preserving the confidentiality,
security and availability of the information that we collect and store by identifying, preventing and mitigating cybersecurity threats
and effectively responding to cybersecurity incidents when they occur. This integration helps ensure that the breadth of potential
impacts from cybersecurity risks are considered and that our approach to managing these risks is consistent and coordinated across
teams within our business. Through our enterprise risk management program, our cybersecurity risk is regularly evaluated, and we
regularly report this assessment of our cybersecurity risk to management and to the audit committee of our board of directors. We also
periodically review our cybersecurity risk with our entire board of directors.
Engaging Third Parties in Risk Management. We use a combination of internal resources and external assessors,
consultants and auditors to conduct our cybersecurity risk assessments and identification. We periodically examine our cybersecurity
program with these third parties, evaluating its effectiveness in part by considering industry standards and established frameworks,
such as the National Institute of Standards and Technology (NIST), as guidelines, along with compliance with our internal
cybersecurity controls. We also work with third parties to assess our incident response preparedness and to manage and track our risks.
Overseeing Risks Associated with Third-Party Service Providers. We have established a third-party risk management
program to evaluate new and existing third-party service providers for their security controls and processes; identify cyber risks
associated to the third-party service providers requiring remediation tracking; and continuously monitor the cyber risk posture of third-
party service providers.
Where appropriate, our contracts with third-party service providers require agreement and adherence to security and privacy
requirements, including: the proper access, use, retention and deletion of data; security awareness training; security incident response
and breach notification; our rights to security assessment, testing and audits; compliance with laws and industry standards; and system
and services requirements. For example, we require our business process outsourcers, which are providers that support certain
customer services operations and other services, to complete security awareness training and payment card industry data security
standards training.
Risks from Cybersecurity Threats
As of the date of this report, we are not aware of any cybersecurity threats that have materially affected or are reasonably
likely to materially affect our business strategy, results of operations or financial condition; however, see Item IA. Risk Factors in Part
I of this Annual Report on Form 10-K for a discussion of effects that a cybersecurity threat or incident could have on our business
strategy, results of operations or financial condition. We also maintain an incident response plan to respond to any cybersecurity
incident. This plan outlines the steps we will take to respond to an incident, including identifying and containing the incident,
eradicating the threat, recovering our systems and communicating with relevant stakeholders.
28
Board of Directors Oversight of Cybersecurity Risk
Our board of directors is responsible for oversight of our enterprise risk management program, which incorporates
cybersecurity risk. The audit committee undertakes primary responsibility for assisting the board of directors in overseeing
cybersecurity risk, including policies and procedures for assessing, managing and responding to cybersecurity risk. The audit
committee meets with appropriate members of our management team at least quarterly—and third-party assessors, consultants and
auditors as needed—to review and discuss cybersecurity risk.
The full board of directors receives quarterly updates from the audit committee on its oversight of cybersecurity risk and
engages in further review for the full board of directors from time to time as appropriate.
Management’s Role in Assessing and Managing Material Risks
Our technology team, and particularly our information security team, are actively involved in the development and
implementation of policies and tools to assess risk and identify emergent risks, with cross-functional support from enterprise risk
management, legal, compliance and finance, among other teams. We have established governance structures to increase the maturity
of our cybersecurity program with a governance, risk and compliance approach. This includes the identification of internal weaknesses
and the mitigation of IT risks through training programs or new policies and internal controls.
Management is also responsible for the testing of the overall security posture and the documentation of risk management and
security for regulatory examinations and for regular review of security and privacy requirements. In addition to our internal
cybersecurity team, our company has retained a third-party security firm to aid in the identification, containment, eradication and
recovery of systems, data or both in the event of a material security incident.
Risk Management Personnel. Among management, our Chief Technology Officer (“CTO”) and our Chief Information
Security Officer (“CISO”) are responsible for leading efforts to assess and manage cybersecurity risks. Our CTO has over 20 years of
experience leading technology teams and developing applications and other digital solutions for commerce, incorporating the
assessment and management of cybersecurity risk, a Master’s degree in Engineering Management and a Bachelor’s degree in
Computer Science. Our CISO has over 20 years of experience assessing and managing cybersecurity risk, including leading
information security teams at complex web-based businesses, and has a Master’s degree in Computer Information Systems and
multiple professional, cybersecurity and certifications, including CISM, CDPSE, CIPM, CIPT, and PMP.
Monitoring Cybersecurity Incidents. On a daily basis, our information security team monitors, identifies and classifies
potential cybersecurity events and is responsible for notifying the CTO and CISO of such events as appropriate based on risk to our
organization. Our CTO and CISO are responsible for notifying executive leadership, other functional teams and our audit committee,
as appropriate.
Reporting to the Board of Directors. Our CTO and CISO report to the audit committee at least quarterly about the detection,
prevention, mitigation and remediation of cybersecurity events, including information about the latest cybersecurity threats, the status
of our prevention and detection measures and the effectiveness of our mitigation and remediation efforts, as well as any other
cybersecurity risk management activities and the progress of related projects. These briefings include updates on the formalized
incident response plan, communications and escalation procedures. Management will apprise the board of directors of cybersecurity
incidents deemed to have a moderate or higher business impact, even if immaterial to us.
ITEM 2. PROPERTIES
Our corporate headquarters is located in Memphis, Tennessee, in a leased facility. We also lease a collaboration center
located in Scottsdale, Arizona and a technology collaboration center in Pune, India. We believe these facilities are suitable and
adequate to support the needs of our business. We also continue to lease certain office space in Memphis, Tennessee, which
previously served as our corporate headquarters, and this office space is now subleased.
ITEM 3. LEGAL PROCEEDINGS
The information required with respect to this Item 3 can be found under Note 8 to the audited consolidated financial
statements included in Item 8 of this Annual Report on Form 10-K.
ITEM 4. MINE SAFETY DISCLOSURES
None.
29
PART II
ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER
PURCHASES OF EQUITY SECURITIES
Market Information
Our common stock is listed on the NASDAQ under the symbol ‘‘FTDR.’’ As of February 23, 2024, there were
approximately 10 registered holders of our common stock.
Dividends
We did not pay any cash dividends in 2023. We do not intend to declare or pay cash dividends on our common stock for the
foreseeable future. We currently intend to use our future earnings to develop our business and for working capital needs and general
corporate purposes, to fund our growth, to repay debt and to repurchase shares of our common stock.
Issuer Purchases of Equity Securities
On September 7, 2021, we announced a three-year repurchase authorization of up to $400 million of outstanding shares of
our common stock over the three-year period from September 3, 2021 through September 3, 2024. As of December 31, 2023, we have
repurchased a total of 8,082,819 outstanding shares at a cost of $281 million, and we had $119 million remaining available for future
repurchases under this program. See “Item 7. Management’s Discussion and Analysis of Financial Condition and Results of
Operations—Liquidity and Capital Resources—Liquidity” in Part II, Item 7 of this report for more information.
Total number of
shares purchased
Average price
paid per share(1)
Period
Oct. 1, 2023 through Oct. 31, 2023
Nov. 1, 2023 through Nov. 30, 2023
Dec. 1, 2023 through Dec 31, 2023
Total
________________________________
(1) The average price paid per share is calculated on a trade date basis and excludes associated commissions and taxes.
—
771,261
518,292
1,289,553
—
771,261
518,292
1,289,553
—
34.57
35.37
34.90
164
137
119
119
Total number of
shares purchased as
part of publicly
announced plans or
programs
Maximum dollar value
of shares that may yet
be purchased under
the plans or programs
(in millions)
ITEM 6. [RESERVED]
30
ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS
The following information should be read in conjunction with the audited consolidated financial statements and related notes
thereto included in Item 8 of this Annual Report on Form 10-K. The following discussion may contain forward-looking statements that
reflect our plans, estimates and beliefs. The cautionary statements discussed in “Cautionary Statement Concerning Forward-Looking
Statements” and elsewhere in this Annual Report on Form 10-K should be read as applying to all forward-looking statements
wherever they appear in this Annual Report on Form 10-K. Our actual results could differ materially from those discussed in these
forward-looking statements. Factors that could cause or contribute to these differences include those factors discussed below and
elsewhere in this Annual Report on Form 10-K, particularly in “Cautionary Statement Concerning Forward-Looking Statements” and
“Risk Factors” included in Item 1A of this Annual Report on Form 10-K.
For a discussion of our results of operations for the year ended December 31, 2022 compared to the year ended December
31, 2021, see “Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations” in Part II of our
2022 Annual Report on Form 10-K filed with the SEC on March 1, 2023, which specific discussion is incorporated herein by
reference.
Overview
Frontdoor is the leading provider of home warranties in the United States, as measured by revenue, and operates primarily
under the American Home Shield brand. Our customizable home warranties help customers protect and maintain their homes,
typically their most valuable asset, from costly and unplanned breakdowns of essential home systems and appliances. Our home
warranty customers usually subscribe to an annual service plan agreement that covers the repair or replacement of major components
of more than 20 home systems and appliances, including electrical, plumbing, HVAC systems, water heaters, refrigerators,
dishwashers and ranges/ovens/cooktops, as well as optional coverages for electronics, pools, spas and pumps. Frontdoor also provides
on-demand home services and a one-stop app experience for home repair and maintenance. Enabled by our Streem technology, the
app empowers homeowners by connecting them in real time through video chat with qualified experts to diagnose and solve their
problems. As of December 31, 2023, we had 2.0 million active home warranties across all brands in the United States.
For the year ended December 31, 2023, we generated revenue, net income and Adjusted EBITDA of $1,780 million, $171
million and $346 million, respectively. For the year ended December 31, 2022, we generated revenue, net income and Adjusted
EBITDA of $1,662 million, $71 million and $214 million, respectively. For a reconciliation of Adjusted EBITDA to net income, see
“—Results of Operations—Adjusted EBITDA.”
For the year ended December 31, 2023, our total operating revenue included 77 percent of revenue derived from existing
customer renewals, while eight percent and 11 percent were derived from new home warranty sales made in conjunction with existing
home real estate transactions and direct-to-consumer sales, respectively, and four percent was derived from other revenue channels.
For the year ended December 31, 2022, our total operating revenue included 72 percent of revenue derived from existing customer
renewals, while 11 percent and 13 percent were derived from new home warranty sales made in conjunction with existing home real
estate transactions and direct-to-consumer sales, respectively, and three percent was derived from other revenue channels.
Key Factors and Trends Affecting Our Results of Operations
Macroeconomic Conditions
Current macroeconomic conditions, including inflation, higher interest rates, the challenging real estate market and rising
global geopolitical issues, may affect existing home sales, consumer sentiment or labor availability. These conditions may reduce
demand for our services, increase our costs or otherwise adversely impact our business. While these macroeconomic conditions
generally impact the United States as a whole, we believe our nationwide presence limits the impact on us of unfavorable economic
conditions in any particular region of the United States.
31
During 2023, our financial condition and results of operations continued to be adversely impacted by the following:
• Challenging real estate market conditions, driven by a decline in the number of home resale transactions, primarily
resulting from higher interest rates, combined with low home inventory levels, continue to constrain demand for home
warranties in the first-year real estate channel.
• Consumer sentiment remains mixed as a result of a broad range of current macroeconomic conditions, including pressure
on consumer prices and rising interest rates. We believe this environment impacted demand for home warranties in the
first-year direct-to-consumer and renewal channels.
• Our contractor network continues to be impacted by inflation, including higher labor, parts and equipment costs and
labor availability challenges. We continue to take actions to mitigate these impacts, including increasing the percent of
service requests completed by lower-cost preferred contractors, increasing the share of parts and equipment our
contractors source through us at lower costs and other process improvement efforts.
The ultimate implications of the current macroeconomic conditions on our results of operations and overall financial
performance remain uncertain. It remains difficult to predict the overall continuing impact these conditions will have on our business
as they may reduce demand for our services, increase our costs or otherwise adversely impact our business.
Seasonality
Our business is subject to seasonal fluctuations, which drive variations in our revenue, net income and Adjusted EBITDA for
interim periods. Seasonal fluctuations are primarily driven by a higher number of HVAC work orders in the summer months. In 2023,
approximately 21 percent, 29 percent, 29 percent and 21 percent of our revenue, approximately 13 percent, 41 percent, 42 percent and
five percent of our net income, and approximately 15 percent, 35 percent, 37 percent and 13 percent of our Adjusted EBITDA was
recognized in the first, second, third and fourth quarters, respectively.
Effect of Weather Conditions
The demand for our services, and our results of operations, are affected by weather conditions. Extreme temperatures,
typically in the winter and summer months, can lead to an increase in service requests related to home systems, particularly HVAC
systems, resulting in higher costs and lower profitability, while mild temperatures in the winter or summer months can lead to lower
home systems claim frequency, resulting in lower costs and higher profitability. For example, favorable weather trends in 2023 as
compared to 2022 resulted in a lower number of service requests per customer, which favorably impacted contract claims costs.
While weather variations as described above may affect our business, major weather events and other similar Acts of God, or
natural disasters such as typhoons, hurricanes, tornadoes, wildfires or earthquakes, typically do not increase our obligations to provide
service. Generally, repairs associated with such isolated events are addressed by homeowners’ and other forms of insurance as
opposed to the home warranties that we offer.
Tariff and Import/Export Regulations
Changes in U.S. tariff and import/export regulations may impact the costs of parts, appliances and home systems. Import
duties or restrictions on components and raw materials that are imposed, or the perception that they could occur, may materially and
adversely affect our business by increasing our costs. For example, rising costs due to blanket tariffs on imported steel and aluminum
could increase the costs of our parts, appliances and home systems.
Competition
We compete in the U.S. home warranty category and the broader U.S. home services industry. The home warranty category
is highly competitive. While we have a broad range of competitors in each locality and region, we are one of the few companies that
provide home warranties nationwide. The broader U.S. home services industry is also highly competitive. We compete against
businesses providing on-demand home services directly and those offering leads to contractors seeking to provide on-demand home
services. The principal methods of competition, and by which we differentiate ourselves from our competitors, are quality and speed
of service, contract offerings, brand awareness and reputation, customer satisfaction, pricing and promotions, contractor network and
referrals. We believe our nationwide network of qualified professional contractor firms, in combination with our large base of
contracted customers, differentiate us from other platforms in the home services industry.
32
Acquisition Activity
We anticipate that the highly fragmented nature of the home warranty category will continue to create strategic opportunities
for acquisitions. Historically, we have used acquisitions to cost-effectively grow our customer base in high-growth geographies, and
we intend to continue to do so. We may also explore opportunities to make strategic acquisitions that will expand our service offering
in the broader home services industry. We have also used acquisitions to enhance our technological capabilities and geographic
presence.
Non-GAAP Financial Measures
To supplement our results presented in accordance with U.S. GAAP, we have disclosed non-GAAP financial measures that
exclude or adjust certain items. We present within this “Management’s Discussion and Analysis of Financial Condition and Results of
Operations” section the non-GAAP financial measures of Adjusted EBITDA and Free Cash Flow. See “—Results of Operations—
Adjusted EBITDA” for a reconciliation of net income to Adjusted EBITDA and “—Liquidity and Capital Resources—Free Cash
Flow” for a reconciliation of net cash provided from operating activities to Free Cash Flow, as well as “Key Business Metrics” for
further discussion of Adjusted EBITDA and Free Cash Flow. Management uses Adjusted EBITDA and Adjusted EBITDA margin to
facilitate operating performance comparisons from period to period, and Adjusted EBITDA is also a component of our incentive
compensation program. We believe these non-GAAP financial measures provide investors, analysts and other interested parties useful
information to evaluate our business performance as they facilitate company-to-company operating performance comparisons.
Management believes Free Cash Flow is useful as a supplemental measure of our liquidity. Management uses Free Cash Flow to
facilitate company-to-company cash flow comparisons, which may vary from company to company for reasons unrelated to operating
performance. While we believe these non-GAAP financial measures are useful in evaluating our business, they should be considered
as supplemental in nature and are not meant to be considered in isolation or as a substitute for the related financial information
prepared in accordance with U.S. GAAP. In addition, these non-GAAP financial measures may not be the same as similarly entitled
measures reported by other companies, limiting their usefulness as comparative measures.
Key Business Metrics
We focus on a variety of indicators and key operating and financial metrics to monitor the financial condition and
performance of the continuing operations of our business. These metrics include:
•
•
•
•
revenue,
operating expenses,
net income,
earnings per share,
• Adjusted EBITDA,
• Adjusted EBITDA margin,
•
•
•
•
net cash provided from operating activities,
Free Cash Flow,
number of home warranties, and
customer retention rate.
Revenue. The majority of our revenue is generated from annual home warranty contracts entered into with our customers.
Home warranty contracts are typically one year in duration. We recognize revenue at the agreed upon contractual amount over time
using the input method in proportion to the costs expected to be incurred in performing services under the contracts. Our revenue is
primarily a function of the volume and pricing of the services provided to our customers, as well as the mix of services provided. Our
revenue volume is impacted by new home warranty sales, customer retention and acquisitions. We derive substantially all of our
revenue from customers in the United States.
Operating Expenses. In addition to changes in our revenue, our operating results are affected by, among other things, the
level of our operating expenses. Our operating expenses primarily include contract claims costs and expenses associated with sales
and marketing, customer service and general corporate overhead. A number of our operating expenses are subject to inflationary
pressures, such as: salaries and wages, employee benefits and healthcare; contractor costs; parts, appliances and home systems costs;
tariffs; insurance premiums; and various regulatory compliance costs.
33
Net Income and Earnings Per Share. The presentation of net income and basic and diluted earnings per share provides
measures of performance which are useful for investors, analysts and other interested parties in company-to-company operating
performance comparisons. Basic earnings per share is computed by dividing net income by the weighted-average number of shares of
common stock outstanding during the period. Diluted earnings per share is computed by dividing net income by the weighted-average
number of shares of common stock outstanding during the period, increased to include the number of shares of common stock that
would have been outstanding had potentially dilutive shares of common stock been issued. The dilutive effect, if any, of stock options,
performance options (which are stock options that become exercisable upon the achievement, in whole or in part, of the applicable
performance goals, pursuant to the terms of the Omnibus Plan and the award agreement), restricted stock units (“RSUs”), performance
shares (which are contractual rights to receive a share of our common stock (or the cash equivalent thereof) upon the achievement, in
whole or in part, of the applicable performance goals, pursuant to the terms of the Omnibus Plan and the award agreement) and
restricted stock awards (“RSAs”) are reflected in diluted earnings per share by applying the treasury stock method.
Adjusted EBITDA and Adjusted EBITDA margin. We evaluate our operating and financial performance primarily based on
Adjusted EBITDA, which is a financial measure not calculated in accordance with U.S. GAAP. We define Adjusted EBITDA as net
income before: depreciation and amortization expense; goodwill and intangibles impairment; restructuring charges; provision for
income taxes; non-cash stock-based compensation expense; interest expense; loss on extinguishment of debt; and other non-operating
expenses. We define “Adjusted EBITDA margin” as Adjusted EBITDA divided by revenue. We believe Adjusted EBITDA and
Adjusted EBITDA margin are useful for investors, analysts and other interested parties as they facilitate company-to-company
operating performance comparisons by excluding potential differences caused by variations in capital structures, taxation, the age and
book depreciation of facilities and equipment, restructuring initiatives and equity-based, long-term incentive plans.
Net Cash Provided from Operating Activities and Free Cash Flow. We focus on measures designed to monitor cash flow,
including net cash provided from operating activities and Free Cash Flow. Free Cash Flow is a financial measure that is not calculated
in accordance with U.S. GAAP and represents net cash provided from operating activities less property additions.
Number of Home Warranties and Customer Retention Rate. We report on our number of home warranties and customer
retention rate as measurements of our operating performance. These measurements are presented on a rolling 12-month basis in order
to avoid seasonal anomalies. The number of home warranties is representative of our recurring home warranty customer base and is
measured as the number of customers with active contracts as of the respective period end date. Our customer retention rate is
calculated as the ratio of the number of end-of-period home warranty contracts to the sum of the number of beginning-of-period home
warranty contracts and the number of new home warranty sales and acquired accounts during the respective period.
Critical Accounting Policies and Estimates
This “Management’s Discussion and Analysis of Financial Condition and Results of Operations” is based upon the audited
consolidated financial statements included in Item 8 of this Annual Report on Form 10-K, which have been prepared in accordance
with U.S. GAAP. The preparation of these financial statements requires us to make estimates and judgments that affect the reported
amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities. On an ongoing basis,
we evaluate our estimates and judgments, including those related to: revenue recognition; home warranty claims accruals; the
valuation of property and equipment, goodwill and intangible assets; useful lives for recognizing depreciation and amortization
expense; accruals for current and deferred tax accounts; stock-based compensation expense; and litigation matters. We base our
estimates on historical experience and on various other factors and assumptions that we believe to be reasonable under the
circumstances, the results of which form the basis for making judgments about the carrying amounts of assets and liabilities that are
not readily apparent from other sources. Actual results may differ from these estimates.
We believe the following accounting policies are most important to the portrayal of our financial condition and results of
operations and require our most significant estimates and judgments.
34
Home Warranty Claims Accruals
Home warranty claims costs are expensed as incurred. Accruals for home warranty claims are made using internal actuarial
projections, which are based on current claims and historical claims experience. Accruals are established based on estimates of the
ultimate cost to settle claims. Home warranty claims take approximately three months to settle, on average, and substantially all claims
are settled within six months of incurrence. The amount of time required to settle a claim can vary based on a number of factors,
including whether a replacement is ultimately required. In addition to our estimates, we engage a third-party actuary to perform an
accrual analysis utilizing generally accepted actuarial methods that incorporate cumulative historical claims experience and
information provided by us. We regularly review our estimates of claims costs along with the third-party analysis and adjust our
estimates when appropriate. We believe the use of actuarial methods to account for these liabilities provides a consistent and effective
way to measure these judgmental accruals. However, the use of any estimation technique in this area is inherently sensitive given the
magnitude of claims involved. For example, industry-wide parts and equipment availability challenges and inflation can impact our
ability to estimate the cost to settle claims. We believe our recorded obligations for these expenses are consistently measured.
Nevertheless, changes in claims costs can materially affect the estimates for these liabilities.
Goodwill and Intangible Assets
Goodwill and indefinite-lived intangible assets are not amortized and are subject to assessment for impairment on an annual
basis, or more frequently if circumstances indicate a potential impairment. We perform our annual assessment for impairment on
October 1 of every year. Goodwill and indefinite-lived intangible assets are tested for impairment at the reporting unit level. The
Company can elect to first perform a qualitative assessment to determine whether it is more likely than not that the fair value of the
reporting unit is less than its carrying amount. If the reporting unit does not pass the qualitative assessment, or if the Company does
not elect to perform the initial qualitative assessment, then the reporting unit’s carrying amount is compared to its fair value. The fair
values of the reporting units are estimated using market and discounted cash flow approaches. The discounted cash flow approach uses
expected future operating results. The market approach uses comparable company information to determine revenue and earnings
multiples to value our reporting units. Failure to achieve these expected results or market multiples may cause a future impairment of
goodwill at the reporting unit. Goodwill and indefinite-lived intangible assets are considered impaired if the carrying amount of the
reporting unit exceeds its fair value.
In connection with the preparation of our audited consolidated financial statements for the third quarter of 2022, we
determined that indicators of a potential goodwill and intangible assets impairment were present for our Streem reporting unit. In
particular, we began to shift the focus of our Streem technology platform to primarily concentrate on integrating the technology into
our core product offerings. We continue to license this technology to third-party business-to-business customers as a software-as-a-
service platform but intend to discontinue this third-party business by the end of 2024. This shift in focus resulted in significantly
lower projected revenue for Streem. We performed an interim impairment analysis of the Streem reporting unit as of September 30,
2022. In performing the discounted cash flow analysis, we determined that the carrying amount of the Streem reporting unit exceeded
its fair value. An impairment charge of $14 million was recognized during the third quarter of 2022, which comprised the remaining
net carrying amount of Streem’s goodwill of $9 million and intangible assets of $5 million.
As of December 31, 2023, we do not believe there are any additional circumstances that would indicate any other potential
impairment of our goodwill or indefinite-lived intangible assets. We will continue to monitor the macroeconomic impacts on our
business in our ongoing evaluation of potential impairments.
Newly Issued Accounting Standards
New accounting rules and disclosure requirements can significantly impact our reported results and the comparability of our
financial statements. See Note 2 to the audited consolidated financial statements included in Item 8 of this Annual Report on Form 10-
K for further information on newly issued accounting standards.
35
Results of Operations
(In millions)
Revenue
Cost of services rendered
Gross Profit
Selling and administrative expenses
Depreciation and amortization expense
Goodwill and intangibles impairment
Restructuring charges
Interest expense
Interest and net investment income
Income before Income Taxes
Provision for income taxes
Net Income
________________________________
* not meaningful
Revenue
Year Ended December 31,
2022
2023
Increase
(Decrease)
2023 vs. 2022
% of Revenue
2023
2022
$
$
1,780 $
895
885
581
37
—
16
40
(16)
229
57
171 $
1,662
952
710
521
34
14
20
31
(4)
93
22
71
7 %
(6)
25
11
9
*
(22)
26
329
145
157
141 %
100 %
50
50
33
2
—
1
2
(1)
13
3
10 %
100 %
57
43
31
2
1
1
2
—
6
1
4 %
We reported revenue of $1,780 million and $1,662 million for the years ended December 31, 2023 and 2022, respectively.
The following table provides a summary of our revenue by major customer acquisition channel:
(In millions)
Renewals
Real estate(1)
Direct-to-consumer(1)
Other
Total
_________________________________
(1) First-year revenue only.
Year Ended December 31,
2022
2023
1,367 $
141
194
77
1,780 $
1,203 $
184
219
56
1,662 $
$
$
Increase (Decrease)
2023 vs. 2022
164
(43)
(25)
22
118
14 %
(23)
(12)
40
7 %
Revenue increased seven percent for the year ended December 31, 2023 compared to the year ended December 31, 2022. The
increase in renewal revenue primarily reflects improved price realization resulting from our prior pricing actions. The decrease in real
estate revenue primarily reflects a decline in the number of first-year real estate home warranties driven by a continuation of the
challenging real estate market, offset, in part, by improved price realization from our prior pricing actions. The decrease in direct-to-
consumer revenue primarily reflects a decline in the number of first-year direct-to-consumer home warranties, which we believe was
driven by a decline in overall category demand for home warranties. The increase in other revenue was primarily driven by growth in
on-demand home services.
The following table provides a summary of the number of home warranties, reduction in number of home warranties and
customer retention rate:
(In millions)
Number of home warranties
Reduction in number of home warranties
Customer retention rate
As of December 31,
2023
2022
2.00
(6) %
76.2 %
2.13
(4) %
75.7 %
The reduction in the number of home warranties as of December 31, 2023 was primarily impacted by a decline in the number
of first-year real estate home warranties driven by a continuation of the challenging real estate market, as well as a decline in the
number of direct-to-consumer home warranties, which we believe was driven by a decline in overall category demand for home
warranties.
36
Cost of Services Rendered
We reported cost of services rendered of $895 million and $952 million for the years ended December 31, 2023 and 2022,
respectively. The following table provides a summary of the changes in cost of services rendered:
(In millions)
Year Ended December 31, 2022
Impact of change in revenue
Contract claims costs
Other
Year Ended December 31, 2023
$
$
952
(8)
(52)
3
895
The impact of change in revenue is driven by the reduction in number of home warranties, offset, in part, by growth in on-
demand home services.
The decrease in contract claims costs primarily reflects a lower number of service requests per customer, including a $30
million favorable weather impact. The favorable impact on contract claims costs of continued process improvement initiatives
specifically relating to better cost management efforts across our contractor network and a transition to higher service fees, were
offset, in part, by ongoing inflationary cost pressures. Additionally, contract claims costs reflects an $11 million favorable adjustment
related to the development of prior period claims, compared to a $12 million unfavorable adjustment in 2022.
Selling and Administrative Expenses
We reported selling and administrative expenses of $581 million and $521 million for the years ended December 31, 2023
and 2022, respectively. The following table provides a summary of the components of selling and administrative expenses:
(In millions)
Sales and marketing costs
Customer service costs
General and administrative costs
Total
Year Ended December 31,
2022
2023
299 $
106
176
581
253
112
157
521
$
$
The following table provides a summary of the changes in selling and administrative expenses:
(In millions)
Year Ended December 31, 2022
Sales and marketing costs
Customer service costs
Stock-based compensation expense
Other general and administrative costs
Year Ended December 31, 2023
$
$
521
46
(6)
4
15
581
Sales and marketing costs increased primarily due to our investment in marketing associated with the Frontdoor brand and
our direct-to-consumer channel. The decrease in customer service costs was primarily driven by a lower number of service requests.
General and administrative costs increased primarily due to increased personnel costs.
Depreciation and Amortization Expense
Depreciation expense was $32 million and $27 million for the years ended December 31, 2023 and 2022, respectively, with
the increase primarily driven by incremental capital expenditures in the period. Amortization expense was $4 million and $7 million
for the years ended December 31, 2023 and 2022, respectively, with the decrease primarily driven by the impairment to the Streem
reporting unit in the third quarter of 2022.
Goodwill and Intangibles Impairment
Goodwill and intangibles impairment was $14 million for the year ended December 31, 2022. There was no such impairment
for the year ended December 31, 2023. See “—Critical Accounting Policies and Estimates—Goodwill and Intangible Assets” for
further information.
37
Restructuring Charges
Restructuring charges were $16 million and $20 million for the years ended December 31, 2023 and 2022, respectively.
In 2023, restructuring charges primarily comprised $10 million in non-cash impairment charges related to the operating lease
right-of-use assets and related property and equipment of certain of our leased and company-owned facilities as discussed further in
Note 5 to the audited consolidated financial statements included in Item 8 of this Annual Report on Form 10-K, $2 million of
professional fees and $3 million of severance costs. The impairment charges were the result of our decision to exit the leased and
company-owned properties. The severance costs related to our continued review and optimization of selling, general and
administrative expenses.
In 2022, restructuring charges primarily comprised an $11 million impairment charge related to our prior corporate
headquarters facility operating lease right-of-use asset and leasehold improvements, a $2 million impairment of certain internally
developed software, $1 million of accelerated depreciation related to the early termination of a lease, and $6 million of severance and
other costs. Severance costs of $2 million related to a reduction in workforce of seven percent as part of our completed strategic
review of selling, general and administrative expenses.
Interest Expense
Interest expense was $40 million and $31 million for the years ended December 31, 2023 and 2022, respectively. The
increase was driven by higher interest rates on our variable rate debt.
Interest and Net Investment Income
Interest and net investment income was $16 million and $4 million for the years ended December 31, 2023 and 2022,
respectively. The increase driven was by higher interest rates on our cash and cash equivalent balances.
Provision for Income Taxes
The effective tax rate on income was 25.0 percent and 23.8 percent for the years ended December 31, 2023 and 2022,
respectively. The increase in the effective tax rate was primarily due to a reduction in income tax credits in 2023, offset, in part, by the
impact of the goodwill and intangibles impairment recorded in 2022 and the impact of a lower pre-tax income in 2022.
Net Income
Net income was $171 million and $71 million for the years ended December 31, 2023 and 2022, respectively, with the
increase primarily driven by the operating results discussed throughout “—Results of Operations” above.
Adjusted EBITDA
Adjusted EBITDA was $346 million and $214 million for the years ended December 31, 2023 and 2022, respectively. The
following table provides a summary of the changes in our Adjusted EBITDA:
(In millions)
Year Ended December 31, 2022
Impact of change in revenue
Contract claims costs
Sales and marketing costs
Customer service costs
General and administrative costs
Interest and net investment income
Other
Year Ended December 31, 2023
$
$
214
126
52
(46)
6
(15)
13
(4)
346
The impact of change in revenue reflects improved price realization, offset, in part, by the reduction in number of home
warranties.
38
The decrease in contract claims costs primarily reflects a lower number of service requests per customer, including a $30
million favorable weather impact. The favorable impact on contract claims costs of continued process improvement initiatives
specifically relating to better cost management efforts across our contractor network and a transition to higher service fees, were
offset, in part, by ongoing inflationary cost pressures. Additionally, contract claims costs reflects an $11 million favorable adjustment
related to the development of prior period claims, compared to a $12 million unfavorable adjustment in 2022.
Sales and marketing costs increased primarily due to our investment in marketing associated with the Frontdoor brand and
our direct-to-consumer channel. The decrease in customer service costs was primarily driven by a lower number of service requests.
General and administrative costs increased primarily due to increased personnel costs.
The increase in interest and net investment income was driven by higher interest rates on our cash and cash equivalent
balances.
A reconciliation of Net Income to Adjusted EBITDA is as follows:
(In millions)
Net Income
Depreciation and amortization expense
Goodwill and intangibles impairment(1)
Restructuring charges(1)
Provision for income taxes
Non-cash stock-based compensation expense(2)
Interest expense
Adjusted EBITDA
_________________________________
Year Ended December 31,
2022
2023
171 $
37
—
16
57
26
40
346 $
71
34
14
20
22
22
31
214
$
$
(1) We exclude goodwill and intangibles impairment and restructuring charges from Adjusted EBITDA because we believe they do
not reflect our ongoing operations and because we believe doing so is useful to investors in aiding period-to-period comparability.
(2) We exclude non-cash stock-based compensation expense from Adjusted EBITDA primarily because it is a non-cash expense and
because it is not used by management to assess ongoing operational performance. We believe excluding this expense from
Adjusted EBITDA is useful to investors in aiding period-to-period comparability.
39
Liquidity and Capital Resources
Liquidity
A substantial portion of our liquidity needs are due to debt service requirements on our indebtedness. The Credit Agreement
contains covenants that limit or restrict our ability, including the ability of certain of our subsidiaries, to incur additional indebtedness,
repurchase debt, incur liens, sell assets, make certain payments (including dividends) and enter into transactions with affiliates. As of
December 31, 2023, we were in compliance with the covenants under the Credit Agreement. We do not believe current
macroeconomic conditions will affect our ongoing ability to meet our debt covenants.
Cash and cash equivalents totaled $325 million and $292 million as of December 31, 2023 and 2022, respectively. Our cash
and cash equivalents include balances associated with regulatory requirements in our business. See “—Limitations on Distributions
and Dividends by Subsidiaries.” As of December 31, 2023 and 2022, the total net assets subject to these regulatory restrictions were
$157 million and $145 million, respectively. As of December 31, 2023, there were $2 million of letters of credit outstanding under our
$250 million Revolving Credit Facility, and the available borrowing capacity under the Revolving Credit Facility was $248 million.
The letters of credit are posted in lieu of cash to satisfy regulatory requirements in certain states in which we operate. We currently
believe that cash generated from operations, our cash on hand and available borrowing capacity under the Revolving Credit Facility as
of December 31, 2023 will provide us with sufficient liquidity to meet our obligations in the short- and long-term.
In March 2023, in connection with the planned phase-out of LIBOR, we amended our Credit Facilities to replace LIBOR
with SOFR as the benchmark rate under the Credit Agreement. This change was effective in March 2023 for Term Loan A and the
Revolving Credit Facility and in June 2023 for Term Loan B.
We closely monitor the performance of our investment portfolio, primarily cash deposits. From time to time, we review the
statutory reserve requirements to which our regulated entities are subject and any changes to such requirements. These reviews may
result in identifying current reserve levels above or below minimum statutory reserve requirements, in which case we may adjust our
reserves. The reviews may also identify opportunities to satisfy certain regulatory reserve requirements through alternate financial
vehicles.
We have a diversified investment strategy for our cash investments and give priority to the major financial institutions that
serve as lenders under the Credit Agreement. Generally, our cash deposits may be redeemed on demand and are maintained with
major financial institutions with solid credit ratings, although our holdings exceed insured limits in substantially all of our accounts.
We may, from time to time, issue new debt, repurchase or otherwise retire or extend our debt and/or take other steps to
reduce our debt or otherwise improve our financial position, gross leverage, results of operations or cash flows. These actions may
include new debt issuance, open market debt repurchases, negotiated repurchases, other retirements of outstanding debt and/or
opportunistic refinancing of debt. The amount of debt that may be issued, repurchased or otherwise retired or refinanced, if any, and
the price of such issuances, repurchases, retirements or refinancings will depend on market conditions, trading levels of our debt, our
cash position, compliance with debt covenants and other considerations.
On September 7, 2021, we announced a three-year repurchase authorization of up to $400 million of outstanding shares of
our common stock. We expect to fund the share repurchases from net cash provided from operating activities. As of December 31,
2023, we have repurchased a total of 8,082,819 outstanding shares at a cost of $281 million, which is included in treasury stock on the
consolidated statements of financial position, and we had $119 million remaining available for future repurchases under this program.
Purchases under the repurchase program may be made from time to time by the company in the open market at prevailing market
prices (including through a Rule 10b5-1 Plan), in privately negotiated transactions, or through any combination of these methods,
through September 3, 2024. The actual timing, number, manner and value of any shares repurchased will depend on several factors,
including the market price of the company’s stock, general market and economic conditions, the company’s liquidity requirements,
applicable legal requirements and other business considerations. The repurchase program does not obligate us to acquire any number
of shares in any specific period or at all and may be suspended or discontinued at any time at our discretion.
Limitations on Distributions and Dividends by Subsidiaries
We depend on our subsidiaries to distribute funds to us so that we may pay obligations and expenses, including satisfying
obligations with respect to indebtedness. The ability of our subsidiaries to make distributions and dividends to us depends on their
operating results, cash requirements, financial condition and general business conditions, as well as restrictions under the laws of our
subsidiaries’ jurisdictions.
Our subsidiaries are permitted under the terms of the Credit Agreement and other indebtedness to incur additional
indebtedness that may restrict or prohibit the making of distributions, the payment of dividends or the making of loans by such
subsidiaries to us.
40
Furthermore, there are regulatory restrictions on the ability of certain of our subsidiaries to transfer funds to us. The payments
of ordinary and extraordinary dividends by certain of our subsidiaries (through which we conduct our business) are subject to
significant regulatory restrictions under the laws and regulations of the states in which they operate. Among other things, such laws
and regulations require certain subsidiaries to maintain minimum capital and net worth requirements and may limit the amount of
ordinary and extraordinary dividends and other payments that these subsidiaries can pay to us. We expect that such limitations will be
in effect for the foreseeable future. None of our subsidiaries are obligated to make funds available to us through the payment of
dividends.
Cash Flows
Cash flows from operating, investing and financing activities, as reflected in the audited consolidated statements of cash
flows included in Item 8 of this Annual Report on Form 10-K, are summarized in the following table:
(In millions)
Net cash provided from (used for):
Operating activities
Investing activities
Financing activities
Cash increase during the period
Operating Activities
Year Ended
December 31,
2023
2022
$
$
202 $
(32)
(137)
34 $
142
(35)
(77)
29
Net cash provided from operating activities was $202 million for the year ended December 31, 2023, compared to
$142 million for the year ended December 31, 2022.
Net cash provided from operating activities in 2023 comprised $242 million in earnings adjusted for non-cash charges, offset,
in part, by $7 million in payments for restructuring charges and $33 million in cash used for working capital. Cash used for working
capital was primarily driven by a decline in the number of first-year real estate home warranties, which are typically paid for upfront
at the time of closing on the home sale, and favorable development of prior period claims.
Net cash provided from operating activities in 2022 comprised $151 million in earnings adjusted for non-cash charges, offset,
in part, by $5 million in payments for restructuring charges and $5 million in cash used for working capital. Cash used for working
capital was primarily driven by the unfavorable impact on deferred revenue of a decline in the number of first-year real estate home
warranties, which are typically paid for upfront at the time of closing on the home sale. Cash used for working capital was also
impacted by increased accounts payable and accrued liabilities balances due to the impact of inflation on contractor and supplier costs
and trade payables.
Investing Activities
Net cash used for investing activities was $32 million and $35 million for the years ended December 31, 2023 and 2022,
respectively.
Capital expenditures were $32 million and $40 million in 2023 and 2022, respectively, and included recurring capital needs
and technology projects. We expect capital expenditures for the full year 2024 relating to committed, recurring capital needs and the
continuation of investments in information systems and productivity enhancing technology to be approximately $35 million to $45
million. We have no additional material capital commitments at this time.
Cash flows provided from other investing activities in 2022 were $4 million and consisted of proceeds received from the sale
of a prior customer care center in LaGrange, Georgia. There were no cash flows provided from other investing activities in 2023.
Financing Activities
Net cash used for financing activities was $137 million and $77 million for the years ended December 31, 2023 and 2022,
respectively.
During the year ended December 31, 2023, we made scheduled principal payments of debt of $17 million and purchased
outstanding shares of our common stock at an aggregate cost of $121 million. Repurchases of common stock included associated
commissions and taxes of $1 million.
41
During the year ended December 31, 2022, we made scheduled principal payments of debt of $17 million and purchased
outstanding shares of our common stock at an aggregate cost of $59 million. Repurchases of common stock included associated
commissions and taxes of less than $1 million.
Free Cash Flow
The following table reconciles net cash provided from operating activities, which we consider to be the most directly
comparable U.S. GAAP measure, to Free Cash Flow using data derived from the audited consolidated statements of cash flows
included in Item 8 of this Annual Report on Form 10-K.
(In millions)
Net cash provided from operating activities
Property additions
Free Cash Flow
Contractual Obligations
Year Ended December 31,
2022
2023
$
$
202 $
(32)
170 $
142
(40)
102
The following table presents our contractual obligations and commitments as of December 31, 2023:
Less than
1 Year
More than
5 Years
Total
$
(In millions)
Principal repayments*
Estimated interest payments(1)
Non-cancelable operating leases*(2)
Purchase obligations
Home warranty claims*
Total
$
_________________________________
* These items are included in the audited consolidated statements of financial position included in Item 8 of this Annual Report on
359 $
40
5
—
—
404 $
222 $
72
5
9
—
308 $
598 $
148
24
31
76
877 $
17 $
36
3
22
76
154 $
—
—
10
—
—
10
1 - 3 Years
3 - 5 Years
Form 10-K.
(1) These amounts represent future interest payments related to existing debt obligations based on interest rates and principal
maturities specified in the Credit Agreement. Payments related to the Term Loan Facilities are based on applicable variable and
fixed interest rates as of December 31, 2023 plus the specified margin in the Credit Agreement for each period presented. As of
December 31, 2023, the estimated debt balance as of each year ending from 2024 through 2027 is $581 million, $564 million,
$359 million and $355 million, respectively, and the weighted-average interest rate on the estimated debt balances as of each year
ending from 2024 through 2027 is 6.0 percent, 7.5 percent, 7.7 percent and 7.7 percent, respectively. There is no estimated debt
balance as of the fiscal year ending 2028. See Note 11 to the audited consolidated financial statements included in Item 8 of this
Annual Report on Form 10-K for the terms and maturities of existing debt obligations.
(2) These amounts represent future payments relating to real estate operating leases. In August 2023, we entered into a non-
cancelable operating lease agreement for a collaboration center located in Scottsdale, Arizona, which commenced in February
2024 and has an initial term of 10 years, unless terminated earlier. We are obligated to make lease payments totaling
approximately $8 million over the lease term, with $1 million in 2024 and $7 million in the years thereafter (2025-2033), which
are not included in the table above.
42
Financial Position
A summary of the significant changes in our financial position from December 31, 2022 to December 31, 2023 is as follows:
• Property and equipment, net decreased during 2023, primarily reflecting $5 million in non-cash impairment charges
relating to us exiting certain leased and company-owned facilities.
• Operating lease right-of-use assets decreased during 2023, primarily reflecting $5 million in non-cash impairment
charges relating to us exiting certain leased facilities.
• Payroll and related expenses increased during 2023, primarily reflecting an increase in incentive compensation to be
paid in 2024.
• Home warranty claims decreased during 2023, primarily reflecting the impact of an $11 million favorable
adjustment recorded in 2023 related to the development of prior period claims and a lower number of service
requests.
• Deferred revenue decreased during 2023, reflecting a decline in the number of first-year real estate home warranties,
which are typically paid for upfront at the time of closing on the home sale.
• Long-term debt decreased during 2023, reflecting scheduled debt payments.
• Deferred tax liabilities, net decreased during 2023, reflecting timing differences associated with depreciation of
fixed assets, certain incentive compensation expense and right-of-use assets.
• Total shareholders’ equity was $136 million as of December 31, 2023 compared to $61 million as of December 31,
2023. The increase was primarily driven by net income, offset, in part, by repurchases of our common stock. See the
audited consolidated statements of changes in equity (deficit) included in Item 8 of this Annual Report on Form 10-
K for further information.
43
ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
Changes in macroeconomic conditions, including inflation, higher interest rates, the challenging real estate market and rising
global geopolitical issues, may affect existing home sales, consumer sentiment or labor availability. These conditions may reduce
demand for our services, increase our costs or otherwise adversely impact our business, which could have a material adverse impact
on our future results of operations.
We are exposed to the impact of interest rate changes and manage this exposure through the use of variable-rate and fixed-
rate debt and by utilizing an interest rate swap. We entered into an interest rate swap contract in the normal course of business to
manage interest rate risks, with a policy of matching positions. The effect of derivative financial instrument transactions under the
agreement could have a material impact on our financial statements. We do not hold or issue derivative financial instruments for
trading or speculative purposes.
On October 24, 2018, we entered into an interest rate swap contract effective October 31, 2018 that expires on August 16,
2025. The notional amount of the agreement is $350 million. Under the terms of the agreement, we will pay a fixed rate of interest of
3.028 percent on the $350 million notional amount, and we will receive a floating rate of interest (based on SOFR, subject to a floor of
zero percent) on the notional amount. Therefore, during the term of the agreement, the effective interest rate on $350 million of the
Term Loan Facilities is fixed at a rate of 3.028 percent, plus the incremental borrowing margin of 2.25 percent.
We believe our exposure to interest rate fluctuations could be material to our overall results of operations. A significant
portion of our outstanding debt, including indebtedness under the Credit Facilities, bears interest at variable rates. As a result,
increases in interest rates would increase the cost of servicing our indebtedness and could materially reduce our profitability and cash
flows. As of December 31, 2023, each one percentage point change in interest rates would result in an approximate $2 million change
in the annual interest expense on our Term Loan Facilities after considering the impact of the interest rate swap. Assuming all
revolving loans were fully drawn as of December 31, 2023, each one percentage point change in interest rates would result in an
approximate $3 million change in annual interest expense on our Revolving Credit Facility. The impact of increases in interest rates
could be more significant for us than it would be for some other companies because of our significant indebtedness.
The following table summarizes information about our debt as of December 31, 2023 (after considering the impact of the
effective interest rate swap), including the principal cash payments and related weighted-average interest rates by expected maturity
dates based on applicable rates as of December 31, 2023.
(In millions)
Debt:
2024
2025
2026
2027
2028
Thereafter
Total
Fair
Value
Variable rate
Average interest rate
Fixed rate
Average interest rate
$
17
7.2%
—
—
17
7.2%
—
—
205
7.0%
—
—
4
7.7%
—
—
5
7.7%
350
5.3%
—
—
—
—
248
7.0%
350
5.3%
248
350
During the year ended December 31, 2023, the average rates paid and received on the interest rate swap, before the
application of the applicable borrowing margin, were 3.0 percent and 5.0 percent, respectively.
44
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Board of Directors and Stockholders of
Frontdoor, Inc.
Opinion on the Financial Statements
We have audited the accompanying consolidated statements of financial position of Frontdoor, Inc. and subsidiaries (the
“Company”) as of December 31, 2023 and 2022, and the related consolidated statements of operations and comprehensive income,
statements of changes in total equity, and cash flows for each of the three years in the period ended December 31, 2023, and the
related notes and the schedules listed in the Index at Item 15 (collectively referred to as the “financial statements”). In our opinion, the
financial statements present fairly, in all material respects, the financial position of the Company as of December 31, 2023 and 2022,
and the results of its operations and its cash flows for each of the three years in the period ended December 31, 2023, in conformity
with accounting principles generally accepted in the United States of America.
We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States)
(PCAOB), the Company's internal control over financial reporting as of December 31, 2023, based on criteria established in Internal
Control—Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission and our
report dated February 28, 2024, expressed an unqualified opinion on the Company's internal control over financial reporting.
Basis for Opinion
These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion
on the Company's financial statements based on our audits. We are a public accounting firm registered with the PCAOB and are
required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules
and regulations of the Securities and Exchange Commission and the PCAOB.
We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform
the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to error
or fraud. Our audits included performing procedures to assess the risks of material misstatement of the financial statements, whether
due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis,
evidence regarding the amounts and disclosures in the financial statements. Our audits also included evaluating the accounting
principles used and significant estimates made by management, as well as evaluating the overall presentation of the financial
statements. We believe that our audits provide a reasonable basis for our opinion.
Critical Audit Matter
The critical audit matter communicated below is a matter arising from the current-period audit of the financial statements that
was communicated or required to be communicated to the audit committee and that (1) relates to accounts or disclosures that are
material to the financial statements and (2) involved our especially challenging, subjective or complex judgments. The communication
of critical audit matters does not alter in any way our opinion on the financial statements, taken as a whole, and we are not, by
communicating the critical audit matter below, providing a separate opinion on the critical audit matter or on the accounts or
disclosures to which it relates.
Accrual for Home Warranty Claims – Refer to Notes 2 and 8 of the financial statements
Critical Audit Matter Description
The Company maintains an accrual for the cost to complete home warranty claims when the ultimate cost of the claims is not
yet known. The estimate is determined using an internal analysis based on current claims and historical claims experience. In addition,
the Company engages a third-party actuary to develop an independent estimate of the ultimate costs using generally accepted actuarial
methods that incorporate cumulative claims experience and information provided by the Company. The Company regularly reviews
its estimates of claims costs and adjusts the estimates, as needed.
We identified the accrual for home warranty claims as a critical audit matter because estimating the cost to complete home
warranty claims involves significant estimation by management due to the subjectivity involved in determining loss development
factors for outstanding claims, including the impact of underlying business changes and market trends on the ultimate costs. This
required a high degree of auditor judgment and an increased extent of effort, including the need to involve our actuarial specialists,
when performing audit procedures to evaluate the reasonableness of the accrual for home warranty claims as of December 31, 2023.
45
How the Critical Audit Matter Was Addressed in the Audit
Our audit procedures related to the home warranty claims accrual included the following, among others:
• We tested the operating effectiveness of controls over the home warranty claims accrual, including those over the
Company’s internal analysis to project the ultimate costs associated with settling each claim as well as oversight of
the actuary and related assumptions. Additionally, we tested the operating effectiveness over the controls covering
the completeness and accuracy of the claims data underlying the accrual process.
• We compared management’s prior periods assumptions of expected development to actual development during the
current year and subsequent period to identify potential bias in the determination of the home warranty claims
accrual.
• With the assistance of our actuarial specialists:
§ We evaluated the methods and assumptions used by management to estimate the home warranty claims
accrual.
§ We developed independent estimates of the home warranty claims accrual and compared our estimate to
management’s estimate.
• We tested the underlying data that served as the basis for the Company’s internal analysis and their actuary’s
analysis, including historical claims, to ensure that the inputs to the estimates were complete and accurate.
/s/ Deloitte & Touche LLP
Memphis, Tennessee
February 28, 2024
We have served as the Company's auditor since 2017.
46
Consolidated Statements of Operations and Comprehensive Income
(In millions, except per share data)
Revenue
Cost of services rendered
Gross Profit
Selling and administrative expenses
Depreciation and amortization expense
Goodwill and intangibles impairment
Restructuring charges
Interest expense
Interest and net investment income
Loss on extinguishment of debt
Income before Income Taxes
Provision for income taxes
Net Income
Other Comprehensive (Loss) Income, Net of Income Taxes:
Unrealized (loss) gain on derivative instruments, net of income taxes
Total Other Comprehensive (Loss) Income, Net of Income Taxes
Comprehensive Income
Earnings per Share:
Basic
Diluted
Weighted-average Common Shares Outstanding:
Basic
Diluted
$
$
$
$
$
2023
Year Ended
December 31,
2022
2021
1,780 $
895
885
581
37
—
16
40
(16)
—
229
57
171 $
(3)
(3)
169 $
2.13 $
2.12 $
80.5
80.9
1,662 $
952
710
521
34
14
20
31
(4)
—
93
22
71 $
27
27
98 $
0.87 $
0.87 $
81.8
82.0
1,602
818
784
511
35
—
3
39
(1)
31
168
39
128
15
15
143
1.51
1.50
85.1
85.5
See the accompanying Notes to the Consolidated Financial Statements.
47
Consolidated Statements of Financial Position
(In millions, except share data)
As of
December 31,
2023
2022
Assets:
Current Assets:
Cash and cash equivalents
Receivables, less allowance of $5 and $4, respectively
Prepaid expenses and other current assets
Total Current Assets
Other Assets:
Property and equipment, net
Goodwill
Intangible assets, net
Operating lease right-of-use assets
Deferred customer acquisition costs
Other assets
Total Assets
Liabilities and Shareholders' Equity:
Current Liabilities:
Accounts payable
Accrued liabilities:
Payroll and related expenses
Home warranty claims
Other
Deferred revenue
Current portion of long-term debt
Total Current Liabilities
Long-Term Debt
Other Long-Term Liabilities:
Deferred tax liabilities, net
Operating lease liabilities
Other long-term liabilities
Total Other Long-Term Liabilities
Commitments and Contingencies (Note 8)
Shareholders' Equity:
Common stock, $0.01 par value; 2,000,000,000 shares authorized; 86,553,387 shares issued and
78,378,511 shares outstanding as of December 31, 2023 and 86,079,773 shares issued and
81,517,243 shares outstanding as of December 31, 2022
Additional paid-in capital
Retained earnings
Accumulated other comprehensive income
Less treasury stock, at cost; 8,174,876 shares as of December 31, 2023 and 4,562,530 shares as
of December 31, 2022
Total Shareholders' Equity
Total Liabilities and Shareholders' Equity
$
$
$
325 $
6
32
363
60
503
143
3
12
5
1,089 $
76 $
38
76
22
102
17
331
577
25
16
5
46
1
117
296
6
(283)
136
1,089 $
$
292
5
33
330
66
503
148
11
16
8
1,082
80
22
103
21
121
17
364
592
39
18
8
65
1
90
124
8
(162)
61
1,082
See the accompanying Notes to the Consolidated Financial Statements.
48
Consolidated Statements of Changes in (Deficit) Equity
(In millions)
Common
Shares
Stock
Additional
Paid-in
Capital
(Accumulated
Deficit)
Retained
Earnings
Accumulated
Other
Comprehensive
(Loss) Income
Balances as of December 31, 2020
Net income
Stock-based compensation expense
Exercise of stock options
Taxes paid related to net share settlement of equity
awards
Issuance of common stock related to ESPP
Repurchase of common stock
Other comprehensive income, net of tax
Balances as of December 31, 2021
Net income
Stock-based compensation expense
Taxes paid related to net share settlement of equity
awards
Issuance of common stock related to ESPP
Repurchase of common stock
Other comprehensive income, net of tax
Balances as of December 31, 2022
Net income
Stock-based compensation expense
Exercise of stock options
Taxes paid related to net share settlement of equity
awards
Issuance of common stock related to ESPP
Repurchase of common stock
Other comprehensive loss, net of tax
Balances as of December 31, 2023
85 $
—
—
—
—
—
(3)
—
83 $
—
—
—
—
(2)
—
82 $
—
—
—
—
—
(4)
—
78 $
1 $
—
—
—
—
—
—
—
1 $
—
—
—
—
—
—
1 $
—
—
—
—
—
—
—
1 $
46 $
—
25
2
(5)
2
—
—
70 $
—
22
(3)
1
—
—
90 $
—
26
4
(4)
1
—
—
117 $
(75) $
128
—
—
—
—
—
—
53 $
71
—
—
—
—
—
124 $
171
—
—
—
—
—
—
296 $
(33) $
—
—
—
—
—
—
15
(18) $
—
—
—
—
—
27
8 $
—
—
—
—
—
—
(3)
6 $
See the accompanying Notes to the Consolidated Financial Statements.
Treasury
Stock
(Deficit)
Equity
— $
—
—
—
—
—
(103)
—
(103) $
—
—
—
—
(59)
—
(162) $
—
—
—
—
—
(121)
—
(283) $
(61)
128
25
2
(5)
2
(103)
15
2
71
22
(3)
1
(59)
27
61
171
26
4
(4)
1
(121)
(3)
136
49
Consolidated Statements of Cash Flows
(In millions)
2023
Year Ended
December 31,
2022
2021
Cash and Cash Equivalents at Beginning of Period
Cash Flows from Operating Activities:
Net Income
Adjustments to reconcile net income to net cash provided
from operating activities:
$
292 $
262 $
171
71
Depreciation and amortization expense
Deferred income tax benefit
Stock-based compensation expense
Goodwill and intangibles impairment
Restructuring charges
Payments for restructuring charges
Loss on extinguishment of debt
Other
Changes in working capital:
Receivables
Prepaid expenses and other current assets
Accounts payable
Deferred revenue
Accrued liabilities
Accrued interest payable
Current income taxes
Net Cash Provided from Operating Activities
Cash Flows from Investing Activities:
Purchases of property and equipment
Other investing activities
Net Cash Used for Investing Activities
Cash Flows from Financing Activities:
Borrowings of debt, net of discount
Repayments of debt
Debt issuance cost paid
Call premium paid on retired debt
Repurchase of common stock
Other financing activities
Net Cash Used for Financing Activities
Cash Increase (Decrease) During the Period
Cash and Cash Equivalents at End of Period
37
(13)
26
—
16
(7)
—
6
—
(1)
(4)
(19)
(7)
—
(1)
202
(32)
—
(32)
—
(17)
—
—
(121)
1
(137)
34
325 $
34
(10)
22
14
20
(5)
—
1
2
(3)
15
(35)
10
—
6
142
(40)
4
(35)
—
(17)
—
—
(59)
(2)
(77)
29
292 $
$
See the accompanying Notes to the Consolidated Financial Statements.
597
128
35
(2)
25
—
3
(2)
31
5
(2)
—
10
(32)
(6)
(9)
1
185
(31)
—
(31)
638
(994)
(8)
(21)
(103)
(1)
(489)
(335)
262
50
Frontdoor, Inc.
Notes to the Consolidated Financial Statements
Note 1. Description of Business
Frontdoor is the leading provider of home warranties in the United States, as measured by revenue, and operates primarily
under the American Home Shield brand. Our customizable home warranties help customers protect and maintain their homes,
typically their most valuable asset, from costly and unplanned breakdowns of essential home systems and appliances. Our home
warranty customers usually subscribe to an annual service plan agreement that covers the repair or replacement of major components
of more than 20 home systems and appliances, including electrical, plumbing, HVAC systems, water heaters, refrigerators,
dishwashers and ranges/ovens/cooktops, as well as optional coverages for electronics, pools, spas and pumps. Frontdoor also provides
on-demand home services and a one-stop app experience for home repair and maintenance. Enabled by our Streem technology, the
app empowers homeowners by connecting them in real time through video chat with qualified experts to diagnose and solve their
problems. As of December 31, 2023, we had 2.0 million active home warranties across all brands in the United States.
Note 2. Significant Accounting Policies
Consolidation
Our consolidated financial statements include all of our wholly-owned subsidiaries. All intercompany transactions and
balances have been eliminated in consolidation.
Use of Estimates
The preparation of the consolidated financial statements requires management to make certain estimates and assumptions
required under U.S. GAAP that may differ from actual results. The more significant areas requiring the use of management estimates
relate to: revenue recognition; home warranty claims accruals; the valuation of property and equipment, goodwill and intangible
assets; useful lives for recognizing depreciation and amortization expense; accruals for current and deferred tax accounts; stock-based
compensation expense; and litigation matters.
Revenue
The majority of our revenue is generated from annual home warranty contracts entered into with our customers. Home
warranty contracts are typically one year in duration. Home warranty claims costs are expensed as incurred. We recognize revenue
over the life of these contracts in proportion to the expected direct costs. Those costs bear a direct relationship to the fulfillment of our
obligations under the contracts and are representative of the relative value provided to our customers. We regularly review our
estimates of claims costs and adjust our estimates when appropriate.
Revenues are presented net of sales taxes collected and remitted to government taxing authorities in the accompanying
consolidated statements of operations and comprehensive income.
We record a receivable due from customers once we have an unconditional right to invoice and receive payment in the future
related to the services provided and anticipate the collection of amounts due to us. We invoice our monthly-pay customers on a
straight-line basis over the contract term. As a result, contract assets arise when we recognize revenue for our home warranty contracts
prior to a customer being invoiced. Deferred revenue represents a contract liability and is recognized when cash payments are received
in advance of the performance of services, including when the amounts are refundable. Amounts are recognized as revenue in
proportion to the costs expected to be incurred in performing services under our contracts.
Property and Equipment, Goodwill and Intangible Assets
Property and equipment consist of the following:
(In millions)
Buildings and improvements
Technology and communications
Office equipment, furniture and fixtures, and vehicles
Less accumulated depreciation
Property and equipment, net
As of
December 31,
2023
2022
$
4 $
159
3
166
(105)
$
60 $
14
130
11
155
(89)
66
Estimated
Useful Lives
(Years)
10 - 40
3 - 7
5 - 7
51
Depreciation of property and equipment was $32 million, $27 million and $24 million for the years ended December 31,
2023, 2022 and 2021, respectively.
Property and equipment are recorded at cost. Property and equipment and intangible assets with finite lives are depreciated on
a straight-line basis over their estimated useful lives. These lives are based on our previous experience for similar assets, potential
market obsolescence and other industry and business data. Property and equipment and finite-lived intangible assets are tested for
recoverability if circumstances indicate a potential impairment. If the carrying amount is no longer recoverable based upon the
undiscounted future cash flows of the asset, an impairment loss would be recognized equal to the difference between the carrying
amount and the fair value of the asset. Changes in the estimated useful lives could cause us to adjust the carrying values or future
expense accordingly.
Goodwill and indefinite-lived intangible assets are not amortized and are subject to assessment for impairment on an annual
basis, or more frequently if circumstances indicate a potential impairment. We perform our annual assessment for impairment on
October 1 of every year. Goodwill and indefinite-lived intangible assets are tested for impairment at the reporting unit level. The
Company can elect to first perform a qualitative assessment to determine whether it is more likely than not that the fair value of the
reporting unit is less than its carrying amount. If the reporting unit does not pass the qualitative assessment, or if the Company does
not elect to perform the initial qualitative assessment, then the reporting unit’s carrying amount is compared to its fair value. The fair
values of the reporting units are estimated using market and discounted cash flow approaches. The discounted cash flow approach uses
expected future operating results. The market approach uses comparable company information to determine revenue and earnings
multiples to value our reporting units. Failure to achieve these expected results or market multiples may cause a future impairment of
goodwill at the reporting unit. Goodwill and indefinite-lived intangible assets are considered impaired if the carrying amount of the
reporting unit exceeds its fair value. See Note 4 to the accompanying consolidated financial statements for information related to our
goodwill and intangible assets.
Advertising
We expense advertising costs as incurred. Advertising expense for the years ended December 31, 2023, 2022 and 2021 was
$156 million, $115 million and $106 million, respectively.
Leases
We determine if an arrangement is a lease at inception. We recognize a right-of-use (“ROU”) asset and lease liability for all
leases with terms of 12 months or more. ROU assets represent our right to use an underlying asset for the lease term, and lease
liabilities represent our obligation to make lease payments arising from the lease. ROU assets and lease liabilities are recognized at
commencement date based on the present value of lease payments over the lease term. Our lease terms may include options to extend
or terminate the lease when it is reasonably certain that we will exercise that option. As most of our leases do not provide an implicit
rate, we use our incremental borrowing rate based on the information available at commencement date in determining the present
value of lease payments. We use the implicit rate when readily determinable. Our incremental borrowing rate is determined based on
our secured borrowing rating and the lease term. Our operating lease ROU assets are recorded net of lease incentives. Lease expense
for operating lease payments is recognized on a straight-line basis over the lease term. We have lease agreements with lease and non-
lease components, which are accounted for separately for our real estate leases. See Note 5 to the accompanying consolidated financial
statements for information related to our leases.
Restricted Net Assets
There are regulatory restrictions on the ability of certain of our subsidiaries to transfer funds to us. The payments of ordinary
and extraordinary dividends by our subsidiaries are subject to significant regulatory restrictions under the laws and regulations of the
states in which they operate. Among other things, such laws and regulations require certain subsidiaries to maintain minimum capital
and net worth requirements and may limit the amount of ordinary and extraordinary dividends and other payments that these
subsidiaries can make to us. As of December 31, 2023, the total net assets subject to these regulatory restrictions was $157 million.
Financial Instruments and Credit Risk
We hedge the interest payments on a portion of our variable rate debt through the use of an interest rate swap contract. We
have classified our interest rate swap contract as a cash flow hedge and recorded the hedging instrument in the consolidated statements
of financial position as either an asset or liability at fair value. The effect of derivative financial instrument transactions could have a
material impact on our financial statements. We do not hold or issue derivative financial instruments for trading or speculative
purposes.
52
Financial instruments, which potentially subject us to financial and credit risk, consist principally of receivables. The
majority of our receivables have little concentration of credit risk due to the large number of customers with relatively small balances
and their dispersion across geographical areas. We maintain an allowance for losses based upon the expected collectability of
receivables. See Note 15 to the accompanying consolidated financial statements for information relating to the fair value of financial
instruments.
Stock-Based Compensation Expense
Stock-based compensation expense for stock options is estimated at the grant date based on an award’s fair value as
calculated by the Black-Scholes option-pricing model and is recognized as expense over the requisite service period. The Black-
Scholes model requires various highly judgmental assumptions including expected volatility and option life. If any of the assumptions
used in the Black-Scholes model change significantly, stock-based compensation expense for future grants may differ materially from
that recorded in the current period related to options granted to date. In addition, we estimate the expected forfeiture rate and only
recognize expense for those shares expected to vest. We estimate the forfeiture rate based on historical experience. To the extent the
actual forfeiture rate is different from the estimate, stock-based compensation expense is adjusted accordingly in the period the
forfeiture occurs or the awards vest. See Note 9 to the accompanying consolidated financial statements for more details, including the
calculation of stock-based compensation expense for stock options, performance options, RSUs, performance shares and RSAs.
Income Taxes
Frontdoor files a consolidated U.S. federal income tax return. State and local returns are filed both on a separate company
basis and on a combined unitary basis with Frontdoor. Current and deferred income taxes are provided for on a separate company
basis. We account for income taxes using an asset and liability approach for the expected future tax consequences of events that have
been recognized in our financial statements or tax returns.
Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the
financial statement carrying amounts of existing assets and liabilities and their respective tax bases and operating loss carryforwards.
Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income during the years in which
those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax
rates is recognized in operations in the period that includes the enactment date. Valuation allowances are established when
management determines that it is more likely than not that some portion, or all, of the deferred tax asset will not be realized. The
financial effect of changes in tax laws or rates is accounted for in the period of enactment.
We record a liability for unrecognized tax benefits resulting from uncertain tax positions taken or expected to be taken in tax
returns. We recognize potential interest and penalties related to unrecognized tax benefits as income tax expense.
Segment Reporting
We are required to report annual and interim financial and descriptive information about our reportable operating segments.
We operate our business under six brand names that primarily engage in the activity of providing home warranties to our customers.
Our chief operating decision maker, who is our Chief Executive Officer, regularly evaluates financial information on a consolidated
basis in deciding how to allocate resources and in assessing performance. As such, we operate as one operating segment, which is
comprised of our six brands, and we have one reportable segment.
Newly Issued Accounting Standards
In 2020, the FASB issued ASU 2020-04, Reference Rate Reform (Topic 848), which provides optional guidance to ease the
potential burden in accounting for (or recognizing the effects of) reference rate reform on financial reporting. The sunset provision
was set for December 31, 2022. In 2022, the FASB issued ASU 2022-06, which defers the sunset date to December 31, 2024, after
which entities will no longer be permitted to apply the relief in in Topic 848. In March 2023, in connection with the planned phase-out
of LIBOR, we amended our Credit Facilities to replace LIBOR with SOFR as the benchmark rate under the Credit Agreement. We
adopted ASU 2020-04 in connection with this transition of the benchmark rate under our Credit Agreement. This transition did not
have a material impact on our consolidated financial statements and related disclosures.
In 2023, the FASB issued ASU 2023-07, Segment Reporting (Topic 280), which improves reportable segment disclosure
requirements, primarily through enhanced disclosures about significant segment expenses. This guidance is effective for fiscal years
beginning after December 15, 2023, and interim periods within fiscal years beginning after December 15, 2024. Early adoption is
permitted, and the guidance should be applied retrospectively to all periods presented in the financial statements, unless it is
impracticable. We intend to adopt the provisions of this guidance in conjunction with our 2024 Annual Report on Form 10-K for the
year ended December 31, 2024.
53
In 2023, the FASB issued ASU 2023-09, Income Taxes (Topic 740), which improves income tax disclosure requirements,
primarily through enhanced disclosures related to the rate reconciliation and income taxes paid information. This guidance is effective
for annual periods beginning after December 15, 2024. Early adoption is permitted, and the guidance should be applied on a
prospective basis. Retrospective application is permitted. We intend to adopt the provisions of this guidance in conjunction with our
2024 Annual Report on Form 10-K for the year ended December 31, 2024.
Note 3. Revenue
The majority of our revenue is generated from annual home warranty contracts entered into with our customers. Home
warranty contracts are typically one year in duration. We derive substantially all of our revenue from customers in the United States.
We disaggregate revenue from contracts with customers into major customer acquisition channels. We determined that
disaggregating revenue into these categories depicts how the nature, amount, timing and uncertainty of revenue and cash flows are
affected by economic factors. Revenue by major customer acquisition channel is as follows:
___
(In millions)
Renewals
Real estate(1)
Direct-to-consumer(1)
Other
Total
_____________________________
(1) First-year revenue only.
$
$
2023
1,367 $
141
194
77
1,780 $
Year Ended
December 31,
2022
1,203 $
184
219
56
1,662 $
2021
1,103
252
201
46
1,602
Our home warranty contracts have one performance obligation, which is to provide for the repair or replacement of essential
home systems and appliances, as applicable per the contract. We recognize revenue at the agreed upon contractual amount over time
using the input method in proportion to the costs expected to be incurred in performing services under the contracts. Those costs bear
a direct relationship to the fulfillment of our obligations under the contracts and are representative of the relative fair value of the
services provided to the customer. As the costs to fulfill the obligations of the home warranties are incurred on an other-than-straight-
line basis, we utilize historical evidence to estimate the expected claims expense and related timing of such costs and make a
corresponding adjustment each period to the timing of our related revenue recognition. This adjustment to the straight-line revenue
creates a contract asset or contract liability, as described under the heading “Contract Assets and Liabilities” below. We regularly
review our estimates of claims costs and adjust these estimates when appropriate.
Renewals
Revenue from customer renewals of home warranty contracts, which were previously initiated in the real estate or direct-to-
consumer channel are classified as renewal revenue above. Renewals relate to consecutive contract periods and take place at the end
of the first year of a real estate or direct-to-consumer home warranty contract. Customer payments for renewals are primarily received
in installments over the new contract period.
Real estate
Real estate home warranties are sold through annual contracts which occur in connection with a real estate sale. These plans
are typically paid in full at closing on the real estate transaction. First-year revenue from the real estate channel is classified as real
estate above. At the option of the customer, upon renewal of the contract, the future revenue derived from home warranties sold in this
channel is classified as renewal revenue as described above.
Direct-to-consumer
Direct-to-consumer home warranties are sold through annual contracts which occur in response to our marketing efforts.
Customer payments for direct-to-consumer sales are primarily received in installments over the contract period. First-year revenue
from the direct-to-consumer channel is classified as direct-to-consumer above. At the option of the customer, upon renewal of the
contract, the future revenue derived from home warranties sold in this channel is classified as renewal revenue as described above.
Other
Other revenue primarily includes revenue generated by on-demand home services, as well as administrative fees and ancillary
services attributable to our home warranty contracts.
54
Deferred Customer Acquisition Costs
We capitalize the incremental costs of obtaining a contract with a customer and recognize the related expense using the input
method in proportion to the costs expected to be incurred in performing services under the contract, over the expected customer
relationship period. Deferred customer acquisition costs were $12 million and $16 million as of December 31, 2023 and 2022,
respectively. Amortization of deferred customer acquisition costs was $16 million, $19 million and $19 million for the years ended
December 31, 2023, 2022 and 2021, respectively. There were no impairment losses related to these capitalized costs during the years
ended December 31, 2023, 2022 and 2021.
Receivables, Less Allowance
We record a receivable due from customers once we have an unconditional right to invoice and receive payment in the future
related to the services provided and anticipate the collection of amounts due to us. Contracts for home warranties may be invoiced
upfront or monthly in straight-line installment payments over the contract period. The payment terms are determined prior to the
execution of the contract.
Contract Assets and Liabilities
Contract assets arise when we recognize revenue for our home warranty contracts prior to a customer being invoiced. These
timing differences are created when the recognition of revenue in proportion to the costs expected to be incurred in performing the
services under the contract are accelerated as compared to the recognition of revenue on a straight-line basis over the contract period.
There were no contract assets as of December 31, 2023.
Our contract liabilities consist of deferred revenue which is recognized when cash payments are received in advance of the
performance of services, including when the amounts are refundable. Amounts are recognized as revenue in proportion to the costs
expected to be incurred in performing services under our contracts.
A summary of the changes in deferred revenue for the year ended December 31, 2023 is as follows:
(In millions)
Balance as of December 31, 2022
Deferral of revenue
Recognition of deferred revenue
Balance as of December 31, 2023
$
$
121
229
(248)
102
There was approximately $117 million of revenue recognized during the year ended December 31, 2023 that was included in
the deferred revenue balance as of December 31, 2022.
Note 4. Goodwill and Intangible Assets
Goodwill and indefinite-lived intangible assets are not amortized and are subject to assessment for impairment on an annual
basis, or more frequently if circumstances indicate a potential impairment. We perform our annual assessment for impairment on
October 1 of every year.
In connection with the preparation of our consolidated financial statements for the third quarter of 2022, we determined that
indicators of a potential goodwill and intangible assets impairment were present for our Streem reporting unit. In particular, we began
to shift the focus of our Streem technology platform to primarily concentrate on integrating the technology into our core product
offerings. We continue to license this technology to third-party business-to-business customers as a software-as-a-service platform but
intend to discontinue this third-party business by the end of 2024. This shift in focus resulted in significantly lower projected revenue
for Streem. We performed an interim impairment analysis of the Streem reporting unit as of September 30, 2022. In performing the
discounted cash flow analysis, we determined that the carrying amount of the Streem reporting unit exceeded its fair value. An
impairment charge of $14 million was recognized during the third quarter of 2022, which comprised the remaining net carrying
amount of Streem’s goodwill of $9 million and intangible assets of $5 million.
55
The balance of goodwill was $503 million as of December 31, 2023 and 2022. There were no goodwill impairment charges
recorded in the years ended December 31, 2023 and 2021.
The following table provides a summary of the components of our intangible assets:
Gross
$
(In millions)
Trade names(1)
Customer relationships
Developed technology
Other
Total
___________________________________
$
2023
Accumulated
Amortization
As of December 31,
Net
Gross
2022
Accumulated
Amortization
141 $
173
19
32
365 $
— $
(173)
(17)
(32)
(221) $
141 $
—
2
—
143 $
141 $
173
19
32
365 $
— $
(172)
(13)
(31)
(217) $
Net
141
—
5
1
148
(1) Not subject to amortization.
Amortization expense was $4 million, $7 million and $11 million for the years ended December 31, 2023, 2022 and 2021,
respectively. As indicated above, an impairment charge of $5 million was recognized during the year ended December 31, 2022
related to Streem’s intangible assets. There were no intangible asset impairment charges recorded in the years ended December 31,
2023 and 2021.
The following table outlines expected amortization expense for existing intangible assets for the next five years:
(In millions)
2024
2025
2026
2027
2028
Total
Note 5. Leases
$
$
2
—
—
—
—
3
We have operating leases primarily for our corporate headquarters located in Memphis, Tennessee, a collaboration center
located in Scottsdale, Arizona and a technology collaboration center in Pune, India. We also continue to lease certain office space in
other geographies, which we have, as indicated below, either exited or subleased. Our leases have remaining lease terms ranging from
less than one year to 11 years, some of which include options to extend the leases for up to five years.
The weighted-average remaining lease term and weighted-average discount rate related to our operating leases are as follows:
Weighted-average remaining lease term (years)
Weighted-average discount rate
As of
December 31,
2023
2022
9
6.5 %
9
6.3 %
We recognized operating lease expense of $3 million, $4 million and $4 million for the years ended December 31, 2023,
2022 and 2021, respectively. These expenses are included in selling and administrative expenses in the accompanying consolidated
statements of operations and comprehensive income.
Supplemental balance sheet information related to our operating lease liabilities is as follows:
(In millions)
Other accrued liabilities
Operating lease liabilities
Total operating lease liabilities
As of
December 31,
2023
2022
$
$
2 $
16
18 $
3
18
21
56
Supplemental cash flow information related to our operating leases is as follows:
(In millions)
Cash paid on operating lease liabilities(1)
Leased assets obtained in exchange for new lease liabilities
___________________________________
(1) Amount is presented net of cash provided from sublease income.
2023
$
Year Ended
December 31,
2022
4 $
—
5 $
3
2021
5
6
The following table presents the maturities of our operating lease liabilities as of December 31, 2023:
(In millions)
2024(1)
2025(1)
2026(1)
2027
2028
Thereafter
Total future lease payments(1)
Less imputed interest
Total operating lease liabilities(1)
___________________________________
2
2
2
3
2
10
21
(6)
15
$
(1) Amount is presented net of future sublease income totaling $3 million, which relates to the years ending December 31, 2024
through December 31, 2026.
Sublease of Prior Corporate Headquarters
On August 10, 2022, we subleased our prior corporate headquarters facility in Memphis, Tennessee. As a result of us exiting
the facility on June 27, 2022, we incurred a non-cash impairment charge of $11 million for the year ended December 31, 2022.
Closure of Leased Facilities
In August 2023, we entered into a new lease in Scottsdale, Arizona and subsequently decided to exit our leased facility in
Phoenix, Arizona. Additionally, in November 2023, we decided to exit our leased facilities in Seattle, Washington, Portland, Oregon
and Denver, Colorado. As a result of exiting these leased facilities during 2023, we incurred non-cash impairment charges of $5
million for the year ended December 31, 2023 relating to the corresponding operating lease right-of-use assets.
The non-cancelable operating lease agreement for the collaboration center located in Scottsdale, Arizona, commenced in
February 2024 and has an initial term of 10 years, unless terminated earlier. We are obligated to make lease payments totaling
approximately $8 million over the lease term, with $1 million in 2024 and $7 million in the years thereafter (2025-2033), which are
not included in the table above.
Note 6. Income Taxes
As of December 31, 2023, 2022 and 2021, we had $5 million, $8 million and $7 million of unrecognized tax benefits,
respectively, all of which would impact the effective tax rate if recognized.
The table below summarizes the changes in gross unrecognized tax benefits for the years ended December 31, 2023 and
2022:
(In millions)
Balance as of December 31, 2021
Increases in tax positions for current year
Balance as of December 31, 2022
Decreases in tax positions for current year
Balance as of December 31, 2023
$
$
7
1
8
(2)
5
Interest and penalties accrued on the liability for unrecognized tax benefits and recognized as income tax expense are less
than $1 million for the year ended December 31, 2023.
57
We are subject to taxation in the United States, various states and foreign jurisdictions. Due to expired statutes, the majority
of our U.S. federal, state and local income tax returns for the years prior to 2020 are no longer subject to examination by tax
authorities. Substantially all of our income before income taxes for the years ended December 31, 2023, 2022 and 2021 was generated
in the United States.
The reconciliation of income tax computed at the U.S. federal statutory tax rate to our effective income tax rate is as follows:
Tax at U.S. federal statutory rate
State and local income taxes, net of U.S. federal benefit
Other permanent items
Stock-based compensation
Goodwill impairment
Tax Credits
Uncertain tax positions
Effective rate
Income tax expense is as follows:
(In millions)
Current:
U.S. federal
State and local
Deferred:
U.S. federal
State and local
Provision for income taxes
Significant components of our deferred tax balances are as follows:
(In millions)
Long-term deferred tax assets (liabilities):
Intangible assets
Property and equipment
Deferred customer acquisition costs
Prepaid expenses and other assets
Operating lease right-of-use assets
Receivables allowances
Accrued liabilities
Other long-term liabilities
Operating lease liabilities
Deferred interest expense
Net operating loss and tax credit carryforwards
Valuation allowance
Net long-term deferred tax liabilities
Note 7. Restructuring Charges
2023
21.0 %
2.4
0.9
1.2
—
(0.7)
0.2
25.0 %
Year Ended
December 31,
2022
21.0 %
0.7
(0.2)
2.2
2.0
(3.2)
1.3
23.8 %
2021
21.0 %
3.1
(0.3)
0.5
—
(1.9)
1.1
23.4 %
2023
Year Ended
December 31,
2022
2021
$
$
60 $
10
70
(11)
(3)
(13)
57 $
28 $
4
32
(7)
(2)
(10)
22 $
As of
December 31,
2023
2022
$
$
(45) $
4
(3)
(2)
(1)
1
9
7
4
(2)
2
(1)
(25) $
33
7
41
(1)
—
(2)
39
(45)
(3)
(4)
(2)
(2)
1
5
7
5
(2)
2
—
(39)
We incurred restructuring charges of $16 million ($12 million, net of tax), $20 million ($15 million, net of tax) and $3
million ($2 million, net of tax) for the years ended December 31, 2023, 2022 and 2021, respectively.
58
In 2023, restructuring charges primarily comprised $10 million in non-cash impairment charges related to the operating lease
right-of-use assets and related property and equipment of certain of our leased and company-owned facilities as discussed further in
Note 5 to the accompanying consolidated financial statements, $2 million of professional fees and $3 million of severance costs. The
impairment charges were the result of our decision to exit the leased and company-owned properties. The severance costs related to
our continued review and optimization of selling, general and administrative expenses.
In 2022, restructuring charges primarily comprised an $11 million impairment charge related to our prior corporate
headquarters facility operating lease right-of-use asset and leasehold improvements, a $2 million impairment of certain internally
developed software, $1 million of accelerated depreciation related to the early termination of a lease, and $6 million of severance and
other costs. Severance costs of $2 million related to a reduction in workforce of seven percent as part of our completed strategic
review of selling and administrative expenses.
In 2021, restructuring charges primarily comprised $1 million of accelerated depreciation of certain technology systems
driven by efforts to enhance our technological capabilities and $1 million of severance and other costs.
The pre-tax charges discussed above are included in restructuring charges in the accompanying consolidated statements of
operations and comprehensive income.
As of December 31, 2022, there were $2 million of restructuring charges accrued, of which all were paid or otherwise settled
during the year ended December 31, 2023. As of December 31, 2023, there was less than $1 million in accrued restructuring charges
in the accompanying consolidated statements of financial position.
Note 8. Commitments and Contingencies
Accruals for home warranty claims are made using internal actuarial projections, which are based on current claims and
historical claims experience. Accruals are established based on estimates of the ultimate cost to settle claims. Home warranty claims
take approximately three months to settle, on average, and substantially all claims are settled within six months of incurrence. The
amount of time required to settle a claim can vary based on a number of factors, including whether a replacement is ultimately
required. In addition to our estimates, we engage a third-party actuary to perform an accrual analysis utilizing generally accepted
actuarial methods that incorporate cumulative historical claims experience and information provided by us. We regularly review our
estimates of claims costs along with the third-party analysis and adjust our estimates when appropriate. We believe that utilizing
actuarial methods in our estimation process to account for these liabilities provides a consistent and effective way to measure these
judgmental accruals.
We have certain liabilities with respect to existing or potential claims, lawsuits and other proceedings. We accrue for these
liabilities when it is probable that future costs will be incurred and such costs can be reasonably estimated. Any resulting adjustments,
which could be material, are recorded in the period the adjustments are identified.
Due to the nature of our business activities, we are also at times subject to pending and threatened legal and regulatory
actions that arise out of the ordinary course of business. In the opinion of management, based in part upon advice of legal counsel, the
disposition of any such matters is not expected, individually or in the aggregate, to have a material adverse effect on our business,
financial position, results of operations or cash flows. However, the results of legal actions cannot be predicted with certainty.
Therefore, it is possible that our business, financial position, results of operations or cash flows could be materially adversely affected
in any particular period by the unfavorable resolution of one or more legal actions.
Note 9. Stock-Based Compensation
The Omnibus Plan permits the grant to certain employees, consultants and non-employee directors of Frontdoor different
forms of awards, including stock options, performance options, RSUs, performance shares, RSAs and deferred share equivalents.
Upon adoption, 14,500,000 shares were reserved for grants under the Omnibus Plan. Our compensation committee determines the
long-term incentive mix of awards to our employees and may authorize new grants annually. As of December 31, 2023, 9,679,691
shares remain available for future grants.
59
Stock Options
Stock options are exercisable based on the terms outlined in the applicable award agreement and generally vest over a period
of four years. The grant date fair value of stock options is determined using the Black-Scholes option pricing model with the
assumptions noted in the following table. A historical daily measurement of volatility is determined based on our and our peer
companies’ average volatility. The risk-free interest rate is determined by reference to the outstanding U.S. Treasury note with a term
equal to the expected life of the option granted. The expected life represents the period of time that options are expected to be
outstanding and was calculated using the simplified approach due to our lack of historical experience upon which to estimate the
expected lives of the options.
Assumption
Expected volatility
Expected dividend yield
Expected life (in years)
Risk-free interest rate
2023
54.9 %
0.0 %
6.1
3.71 %
Year Ended
December 31,
2022
50.7 %
0.0 %
6.1
2.38 %
2020
54.1 %
0.0 %
6.1
1.09 %
During the years ended December 31, 2023, 2022 and 2021, we granted options to purchase 661,231 shares, 568,623 shares
and 271,735 shares of our common stock, respectively, at weighted-average exercise prices of $26.67 per share, $28.64 per share and
$54.36 per share, respectively. The weighted-average grant-date fair values of the options granted during the years ended December
31, 2023, 2022 and 2021 were $12.49 per share, $14.54 per share and $27.78 per share, respectively. During the year ended December
31, 2023, we applied a forfeiture assumption of 10 percent per annum in the recognition of the expense related to these options, with
the exception of the options held by our CEO for which we applied a forfeiture rate of zero percent. The total intrinsic value of options
exercised was $1 million, less than $1 million and $2 million for the years ended December 31, 2023, 2022 and 2021, respectively.
A summary of option activity under the Omnibus Plan during the year ended December 31, 2023 is presented below:
Outstanding as of December 31, 2022
Granted to employees
Exercised
Forfeited
Expired
Outstanding as of December 31, 2023
Exercisable as of December 31, 2023
Performance Options
Weighted-
average
Exercise
Price
Aggregate
Intrinsic
Value
(in millions)
Weighted-
average
Remaining
Contractual
Term
(in years)
34.63 $
26.67
26.75
30.78
38.51
31.97 $
36.26 $
—
7.45
7
1
7.79
6.34
Stock
Options
1,188,168 $
661,231
(159,498)
(244,390)
(118,173)
1,327,338 $
565,373
Performance options are exercisable based on the terms outlined in the applicable award agreement. The grant date fair value
of performance options is determined using a Monte Carlo simulation model. In addition to service conditions, the ultimate number of
performance options to be earned depends on the achievement of a market condition prior to the fourth anniversary of the grant date,
which is based on a share price target. Performance options granted during the years ended December 31, 2023 and 2022 have a
weighted-average service period of approximately 0.8 years and 1.6 years, respectively, from the initial grant date.
During the years ended December 31, 2023 and 2022, we granted options to purchase 652,004 and 272,503 shares of our
common stock, respectively, with a weighted-average exercise price of $26.42 per share and $24.74 per share, respectively. The
weighted-average grant date fair values of the performance options granted during the years ended December 31, 2023 and 2022 were
$10.40 per share and $11.50 per share, respectively. We did not issue any performance options under the Omnibus Plan during the
year ended December 31, 2021. During the year ended December 31, 2023, we applied a forfeiture assumption of 10 percent per
annum in the recognition of the expense related to these performance options, with the exception of the options held by our CEO for
which we applied a forfeiture rate of zero percent. No performance options exercised during the years ended December 31, 2023 and
2022.
60
A summary of performance options activity under the Omnibus Plan during the year ended December 31, 2023 is presented
below:
Outstanding as of December 31, 2022
Granted to employees
Exercised
Forfeited
Outstanding as of December 31, 2023
RSUs
Performance
Options
272,503 $
652,004
—
(157,363)
767,144 $
Weighted-
average
Grant Date
Fair Value
11.50
10.40
—
11.07
10.65
RSUs vest based on the terms outlined in the applicable award agreement, which is generally over a period of three years.
The grant date fair value of RSUs is determined using the closing market price of our common stock on the trading day that
immediately precedes the grant date.
During the years ended December 31, 2023, 2022 and 2021, we granted 920,369 RSUs, 1,146,733 RSUs and 443,040 RSUs,
respectively, with weighted-average grant date fair values of $26.60 per unit, $28.00 per unit and $53.36 per unit, respectively. During
the year ended December 31, 2023, we applied a forfeiture assumption of 10 percent per annum in the recognition of the expense
related to these RSUs, with the exception of the awards held by our CEO for which we applied a forfeiture rate of zero percent. The
total fair value of RSUs vested during the years ended December 31, 2023, 2022 and 2021 was $13 million, $13 million and $10
million, respectively.
A summary of RSU activity under the Omnibus Plan during the year ended December 31, 2023 is presented below:
Outstanding as of December 31, 2022
Granted to employees
Vested
Forfeited
Outstanding as of December 31, 2023
Performance Shares
Weighted-
average
Grant Date
Fair Value
31.95
26.60
33.50
29.84
28.06
RSUs
1,022,970 $
920,369
(400,186)
(256,980)
1,286,173 $
Performance shares vest based on the terms outlined in the applicable award agreement, which is generally over a period of
three years. The grant date fair value of performance shares is determined using the closing market price of our common stock on the
trading day that immediately precedes the grant date. In addition to service conditions, the ultimate number of performance shares to
be earned depends on the achievement of a performance condition, which is based on a revenue target.
During the years ended December 31, 2022 and 2021, we granted 285,801 performance shares and 98,017 performance
shares, respectively, with a weighted-average grant date fair value of $28.03 per share and $54.81 per share, respectively. We did not
issue any performance shares under the Omnibus Plan during the year ended December 31, 2023. During the year ended December
31, 2023, we applied a forfeiture assumption of 10 percent per annum in the recognition of the expense related to these performance
shares, with the exception of the awards held by our CEO for which we applied a forfeiture rate of zero percent. No performance
shares vested during the years ended December 31, 2023, 2022 and 2021.
61
A summary of performance share activity under the Omnibus Plan during the year ended December 31, 2023 is presented
below:
Outstanding as of December 31, 2022
Granted to employees
Vested
Forfeited
Outstanding as of December 31, 2023
RSAs
Performance
Shares
230,178 $
—
—
(96,686)
133,492 $
Weighted-
average
Grant Date
Fair Value
31.84
—
—
30.22
33.01
In 2019, in connection with the acquisition of Streem, we issued 575,370 RSAs to certain employees of Streem that were not
part of the Omnibus Plan. These awards were subject to time-vesting, certain performance milestone-vesting restrictions, continued
employment and transfer restrictions. The grant date fair value of these RSAs was determined using the closing market price of our
common stock on the trading day that immediately precedes the grant date. During the year ended December 31, 2023, 5,579 RSAs
vested and 7,721 RSAs were forfeited, and as of December 31, 2023, there were no remaining shares unvested.
ESPP
On March 21, 2019, our board of directors approved and recommended for approval by our stockholders the ESPP, which
was approved by our stockholders on April 29, 2019 and became effective for offering periods commencing July 1, 2019. The ESPP is
intended to qualify for favorable tax treatment under Section 423 of the Code. Under the plan, eligible employees may purchase
common stock, subject to IRS limits, during pre-specified offering periods at a discount established by Frontdoor not to exceed 15
percent of the then current fair market value. A maximum of 1,250,000 shares of our common stock are authorized for sale under the
plan. During the years ended December 31, 2023, 2022 and 2021, we issued 31,288 shares, 53,353 shares and 44,211 shares,
respectively, under the ESPP. There were 1,074,482 shares available for issuance under the ESPP as of December 31, 2023.
Stock-based compensation expense
We recognized stock-based compensation expense of $26 million ($22 million, net of tax), $22 million ($19 million, net of
tax) and $25 million ($19 million, net of tax) for the years ended December 31, 2023, 2022 and 2021, respectively. These charges are
included in selling and administrative expenses in the accompanying consolidated statements of operations and comprehensive
income.
Stock-based compensation expense for stock options, RSUs and RSAs is recognized over the vesting period of the award
using a straight-line vesting method, net of estimated forfeitures. In addition, for performance shares with a performance condition, we
evaluate the probability of achieving the performance condition at the end of each reporting period and record the related stock-based
compensation expense over the service period. For performance shares and performance options with a market condition, the related
stock-based compensation expense is recognized regardless of whether the market condition is satisfied, provided that the requisite
service has been provided.
As of December 31, 2023, there was $32 million of total unrecognized compensation cost, net of estimated forfeitures,
related to unvested stock options, performance options, RSUs, performance shares and RSAs. These costs are expected to be
recognized over a weighted-average period of 2.06 years.
Note 10. Employee Benefit Plans
We currently maintain a defined contribution plan for the benefit of our employees, the Frontdoor, Inc. 401k Plan.
Discretionary contributions made on behalf of our employees were $4 million for each of the years ended December 31, 2023, 2022
and 2021. These charges are recorded within selling and administrative expenses in the accompanying consolidated statements of
operations and comprehensive income.
62
Note 11. Long-Term Debt
Long-term debt is summarized in the following table:
(In millions)
Term Loan A maturing in 2026(1)
Term Loan B maturing in 2028(2)
Revolving Credit Facility maturing in 2026
Total debt
Less current portion
Total long-term debt
___________________________________
As of
December 31,
2023
2022
226 $
367
—
593
(17)
577 $
239
370
—
609
(17)
592
$
$
(1) Term Loan A is presented net of unamortized debt issuance costs of $1 million and $2 million as of December 31, 2023 and 2022,
respectively.
(2) Term Loan B is presented net of unamortized debt issuance costs of $2 million and $3 million as of December 31, 2023 and 2022,
respectively, and unamortized discount of $1 million as of December 31, 2023 and 2022.
Credit Facilities
On February 17, 2021, we repaid $100 million of the outstanding principal amount of the Prior Term Loan Facility. In
connection with the repayment, we recorded a loss on extinguishment of debt of $1 million, which included the write-off of debt
issuance costs and original issue discount.
On June 17, 2021, we entered into the Credit Agreement, providing for the Term Loan A maturing June 17, 2026, the Term
Loan B maturing June 17, 2028 and the Revolving Credit Facility, which terminates June 17, 2026. The net proceeds of the
transaction, together with cash on hand, were used to redeem the remaining outstanding principal amounts of $534 million of the Prior
Term Loan Facility and $350 million of the 2026 Notes at a price of 106.1%. In addition, the Revolving Credit Facility replaced the
Prior Revolving Credit Facility. In connection with the repayments, we recorded a loss on extinguishment of debt of $30 million in the
second quarter of 2021, which included a “make-whole” redemption premium of $21 million on the 2026 Notes and the write-off of
$9 million of debt issuance costs and original issue discount.
The interest rates applicable to the Term Loan A and the Revolving Credit Facility are based on a fluctuating rate of interest
based on the Consolidated First Lien Leverage Ratio (as defined in the Credit Agreement) and measured by reference to either, at our
option, (i) an adjusted SOFR plus a margin range of 1.50% to 2.00% per annum or (ii) an alternate base rate plus a margin range of
0.50% to 1.00% per annum. The interest rates applicable to the Term Loan B are based on a fluctuating rate of interest measured by
reference to either, at our option, (i) an adjusted SOFR plus a margin of 2.25% per annum or (ii) an alternate base rate plus a margin of
1.25% per annum.
The obligations under the Credit Agreement are guaranteed by certain subsidiaries (collectively, the “Guarantors”) and are
secured by substantially all of the material tangible and intangible assets of Frontdoor and the Guarantors, subject to certain customary
exceptions.
The Revolving Credit Facility provides for senior secured revolving loans and stand-by and other letters of credit. As of
December 31, 2023, we had $2 million of letters of credit outstanding under our $250 million Revolving Credit Facility. The letters of
credit are posted in lieu of cash to satisfy regulatory requirements in certain states in which we operate. The Credit Agreement
contains covenants that limit or restrict our ability, including the ability of certain of our subsidiaries, to incur additional indebtedness,
repurchase debt, incur liens, sell assets, make certain payments (including dividends) and enter into transactions with affiliates;
therefore, from time to time, our ability to draw on the Revolving Credit Facility may be limited. As of December 31, 2023, the
available borrowing capacity under the Revolving Credit Facility was $248 million.
On October 24, 2018, we entered into an interest rate swap contract effective October 31, 2018 that expires on August 16,
2025. The notional amount of the agreement is $350 million. Under the terms of the agreement, we will pay a fixed rate of interest of
3.028 percent on the $350 million notional amount, and we will receive a floating rate of interest (based on SOFR, subject to a floor of
zero percent) on the notional amount. Therefore, during the term of the agreement, the effective interest rate on $350 million of the
Term Loan Facilities is fixed at a rate of 3.028 percent, plus the incremental borrowing margin of 2.25 percent.
63
In March 2023, in connection with the planned phase-out of LIBOR, we amended our Credit Facilities to replace LIBOR
with SOFR as the benchmark rate under the Credit Agreement. This change was effective in March 2023 for the Term Loan A and the
Revolving Credit Facility and in June 2023 for the Term Loan B.
As of December 31, 2023, we were in compliance with the covenants under the Credit Agreement.
Scheduled Debt Payments
The following table presents future scheduled debt payments as of December 31, 2023:
(In millions)
2024
2025
2026
2027
2028
Total future scheduled debt payments
Less unamortized debt issuance costs
Less unamortized discount
Total debt
Note 12. Supplemental Cash Flow Information
17
17
205
4
355
598
(3)
(1)
593
$
Supplemental information relating to our accompanying consolidated statements of cash flows is as follows:
(In millions)
Cash paid for (received from):
Interest expense
Interest income
Income tax payments, net of refunds
Note 13. Comprehensive Income (Loss)
2023
$
Year Ended
December 31,
2022
2021
38 $
(16)
72
29 $
(3)
26
46
(1)
40
Comprehensive income (loss) consists of net income (loss) and the unrealized gains (losses) on our derivative instrument. We
disclose comprehensive income (loss) in the accompanying consolidated statements of operations and comprehensive income and
consolidated statements of changes in equity.
A summary of the changes in AOCI is as follows:
(In millions)
Balance as of December 31, 2021
Other comprehensive income (loss) before reclassifications:
Pre-tax amount
Tax provision (benefit)
After-tax amount
Amounts reclassified from accumulated other comprehensive income (loss)(1)
Net current period other comprehensive income (loss)
Balance as of December 31, 2022
Other comprehensive income (loss) before reclassifications:
Pre-tax amount
Tax provision (benefit)
After-tax amount
Amounts reclassified from accumulated other comprehensive income (loss)(1)
Net current period other comprehensive income (loss)
Balance as of December 31, 2023
___________________________________
$
(1) Amounts are net of income taxes. See the table below on reclassifications out of AOCI for additional information.
$
(18)
29
7
23
4
27
8
4
1
3
(5)
(3)
6
64
A summary of reclassifications out of AOCI is as follows:
(In millions)
Gain (loss) on interest rate swap contract(1)
Impact of income taxes(2)
Total reclassifications during the period
___________________________________
2023
Year Ended December 31,
2022
2021
$
$
7 $
(2)
5 $
(5) $
1
(4) $
(10)
2
(8)
(1) Included in interest expense in the accompanying consolidated statements of operations and comprehensive income.
(2) Included in provision for income taxes in the accompanying consolidated statements of operations and comprehensive income.
Note 14. Derivative Financial Instruments
We currently use a derivative financial instrument to manage risks associated with changes in interest rates by hedging the
interest payments on a portion of our variable rate debt through the use of an interest rate swap contract. We do not hold or issue
derivative financial instruments for trading or speculative purposes. In designating derivative financial instruments as hedging
instruments under accounting standards for derivative instruments, we formally document the relationship between the hedging
instrument and the hedged item, as well as the risk management objective and strategy for the use of the hedging instrument. This
documentation includes linking the derivatives to forecasted transactions. We assess at the time a derivative contract is entered into,
and at least quarterly thereafter, whether the derivative item is effective in offsetting the projected cash flows of the associated
forecasted transaction.
Our interest rate swap contract is classified as a cash flow hedge, and, as such, it is recorded in the accompanying
consolidated statements of financial position as either an asset or liability at fair value, with changes in fair value recorded in AOCI.
Cash flows related to the interest rate swap contract are classified as operating activities in the accompanying consolidated statements
of cash flows.
The effective portion of the gain or loss on our interest rate swap contract is recorded in AOCI. These amounts are
reclassified into earnings in the same period or periods during which the hedged forecasted debt interest settlement affects earnings.
See Note 15 to the accompanying consolidated financial statements for the effective portion of the gain or loss on derivative
instruments recorded in AOCI and for the amounts reclassified out of AOCI and into earnings during the periods presented. As the
underlying forecasted transactions occur during the next 12 months, we estimate the unrealized hedging gain in AOCI expected to be
recognized in earnings is $4 million, net of tax, as of December 31, 2023. The amounts ultimately reclassified into earnings during the
next 12 months will be determined based on the actual interest rates in effect at the time the positions are settled, and as a result, they
could differ materially from our estimate noted above.
Note 15. Fair Value Measurements
We estimate fair value at a price that would be received to sell an asset or paid to transfer a liability in an orderly transaction
between market participants in the principal market for the asset or liability. The valuation techniques require inputs that we categorize
into a three-level hierarchy, from highest to lowest level of observable inputs, as follows: unadjusted quoted prices for identical assets
or liabilities in active markets ("Level 1"); direct or indirect observable inputs, including quoted prices or other market data, for
similar assets or liabilities in active markets or identical assets or liabilities in less active markets ("Level 2"); and unobservable inputs
that require significant judgment for which there is little or no market data ("Level 3"). When multiple input levels are required for a
valuation, we categorize the entire fair value measurement according to the lowest level of input that is significant to the measurement,
even though we may have also utilized significant inputs that are more readily observable.
65
The period-end carrying amounts of cash and cash equivalents, receivables, accounts payable and accrued liabilities
approximate their fair values due to the short-term maturities of these financial instruments. As of December 31, 2023 and 2022, the
carrying amounts of our total debt were $593 million and $609 million, respectively, and the estimated fair values were $598 million
and $613 million, respectively. The fair value of our debt was estimated based on available market prices for the same or similar
instruments that are considered significant other observable inputs (Level 2) within the fair value hierarchy and was based on
information available to us as of the respective period end dates.
We determine the fair value of our interest rate swap contract using a forward interest rate curve obtained from a third-party
market data provider. The fair value of the contract is the sum of the expected future settlements between the contract counterparties,
discounted to present value. The expected future settlements are determined by comparing the contract interest rate to the expected
forward interest rate as of each settlement date and applying the difference between these two rates to the notional amount of debt in
the interest rate swap contract.
We did not change our valuation techniques for measuring the fair value of any financial assets and liabilities during the year
ended December 31, 2023. Transfers between hierarchy levels, if any, are recognized at the end of the reporting period. There were no
transfers between hierarchy levels during the year ended December 31, 2023.
Our interest rate swap contract is currently our only financial instrument remeasured at fair value on a recurring basis. A
summary of the carrying value and fair value of this financial instrument is as follows:
(In millions)
As of December 31, 2023:
Statement of
Financial Position Location
Carrying
Value
Interest rate swap contract
Prepaid expenses and other current
Estimated Fair Value Measurements
Significant
Other
Significant
Observable
Unobservable
Inputs
(Level 2)
Inputs
(Level 3)
Quoted
Prices
in Active
Markets
(Level 1)
assets
Other assets
$
$
5 $
2
7 $
— $
—
— $
5 $
2
7 $
Total assets
As of December 31, 2022:
Interest rate swap contract
Prepaid expenses and other current
assets
Other assets
$
$
6 $
4
10 $
— $
—
— $
6 $
4
10 $
Total assets
Note 16. Capital Stock
—
—
—
—
—
—
We are authorized to issue 2,000,000,000 shares of common stock. As of December 31, 2023, there were 86,553,387 shares
of common stock issued and 78,378,511 shares of common stock outstanding. As of December 31, 2022, there were 86,079,773 shares
of common stock issued and 81,517,243 shares of common stock outstanding. We have no other classes of equity securities issued or
outstanding.
Note 17. Share Repurchase Program
On September 7, 2021, we announced a three-year repurchase authorization of up to $400 million of outstanding shares of
our common stock over the three-year period from September 3, 2021 through September 3, 2024. As of December 31, 2023, we have
repurchased a total of 8,082,819 outstanding shares at a cost of $281 million, which is included in treasury stock on the accompanying
consolidated statements of financial position, and we had $119 million remaining available for future repurchases under this program.
66
A summary of repurchases of outstanding shares is as follows:
(In millions, except per share data)
Number of shares purchased
Average price paid per share(1)
Cost of shares purchased(1)
________________________________
Year Ended
December 31,
2023
3,604,625
$
$
33.29 $
120 $
2022
1,917,350
30.51
59
(1) The average price paid per share and the cost of shares purchased are calculated on a trade date basis and exclude associated
commissions and taxes of $1 million and less than $1 million for the years ended December 31, 2023 and 2022, respectively.
Note 18. Earnings Per Share
Basic earnings per share is computed by dividing net income by the weighted-average number of shares of common stock
outstanding during the period. Diluted earnings per share is computed by dividing net income by the weighted-average number of
shares of common stock outstanding during the period, increased to include the number of shares of common stock that would have
been outstanding had potentially dilutive shares of common stock been issued. The dilutive effect of stock options, performance
options, RSUs, performance shares and RSAs are reflected in diluted earnings per share by applying the treasury stock method.
A summary of the calculations of our basic and diluted earnings per share is as follows:
(In millions, except per share data)
Net Income
Weighted-average common shares outstanding
Effect of dilutive securities:
RSUs(1)
Stock options(2)
Weighted-average common shares outstanding - assuming dilution:
Basic earnings per share
Diluted earnings per share
___________________________________
2023
Year Ended
December 31,
2022
2021
$
$
$
171 $
80.5
0.3
—
80.9
2.13 $
2.12 $
71 $
81.8
0.1
—
82.0
0.87 $
0.87 $
128
85.1
0.2
0.2
85.5
1.51
1.50
(1) RSUs of 507,005 shares, 769,704 shares and 204,339 shares for the years ended December 31, 2023, 2022 and 2021, respectively,
were not included in the diluted earnings per share calculation because their effect would have been anti-dilutive.
(2) Stock options to purchase 1,276,776 shares, 1,357,963 shares and 659,347 shares for the years ended December 31, 2023, 2022
and 2021, respectively, were not included in the diluted earnings per share calculation because their effect would have been anti-
dilutive. Performance options to purchase 646,230 shares and 159,769 shares for the years ended December 31, 2023 and 2022,
respectively, were not included in the diluted earnings per share calculation because their effect would have been anti-dilutive.
There were no performance options for the year ended December 31, 2021.
67
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Board of Directors and Stockholders of
Frontdoor, Inc.
Opinion on Internal Control over Financial Reporting
We have audited the internal control over financial reporting of Frontdoor, Inc. and subsidiaries (the “Company”) as of
December 31, 2023, based on criteria established in Internal Control—Integrated Framework (2013) issued by the Committee of
Sponsoring Organizations of the Treadway Commission (COSO). In our opinion, the Company maintained, in all material respects,
effective internal control over financial reporting as of December 31, 2023, based on criteria established in Internal Control—
Integrated Framework (2013) issued by COSO.
We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States)
(PCAOB), the consolidated financial statements as of and for the year ended December 31, 2023, of the Company and our report dated
February 28, 2024, expressed an unqualified opinion on those financial statements.
Basis for Opinion
The Company’s management is responsible for maintaining effective internal control over financial reporting and for its
assessment of the effectiveness of internal control over financial reporting, included in the accompanying Management’s Annual
Report on Internal Control over Financial Reporting. Our responsibility is to express an opinion on the Company’s internal control
over financial reporting based on our audit. We are a public accounting firm registered with the PCAOB and are required to be
independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations
of the Securities and Exchange Commission and the PCAOB.
We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform
the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material
respects. Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material
weakness exists, testing and evaluating the design and operating effectiveness of internal control based on the assessed risk, and
performing such other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable
basis for our opinion.
Definition and Limitations of Internal Control over Financial Reporting
A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the
reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally
accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures that: (1)
pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the
assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial
statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being
made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance
regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a
material effect on the financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also,
projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of
changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
/s/ Deloitte & Touche LLP
Memphis, Tennessee
February 28, 2024
68
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL
DISCLOSURE
None.
ITEM 9A. CONTROLS AND PROCEDURES
Evaluation of Disclosure Controls and Procedures
We maintain a set of disclosure controls and procedures designed to ensure that information required to be disclosed by us in
reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods
specified in SEC rules and forms. The design of any disclosure controls and procedures is based in part upon certain assumptions
about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all
potential future conditions. Any controls and procedures, no matter how well designed and operated, can provide only reasonable, not
absolute, assurance of achieving the desired control objectives. In accordance with Rule 13a-15(b) of the Exchange Act, as of the end
of the period covered by this Annual Report on Form 10-K, an evaluation was carried out under the supervision and with the
participation of our management, including our Chief Executive Officer and Chief Financial Officer, of the effectiveness of our
disclosure controls and procedures. Based on that evaluation, our Chief Executive Officer and Chief Financial Officer concluded that
our disclosure controls and procedures, as of the end of the period covered by this Annual Report on Form 10-K, were effective to
provide reasonable assurance that information required to be disclosed by us in reports that we file or submit under the Exchange Act
is recorded, processed, summarized and reported within the time periods specified in SEC rules and forms and is accumulated and
communicated to our management, including the Chief Executive Officer and Chief Financial Officer, as appropriate to allow timely
decisions regarding required disclosure.
Management’s Annual Report on Internal Control Over Financial Reporting
Our management is responsible for establishing and maintaining adequate internal controls over financials reporting. Our
internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial
reporting and the preparation and fair presentation of published financial statements. All internal control systems, no matter how well
designed, have inherent limitations. Therefore, even those systems determined to be effective can provide only reasonable assurance
with respect to financial statement preparation and presentation.
Management, under the supervision and with the participation of our Chief Executive Officer and Chief Financial Officer,
assessed the effectiveness of our internal control over financial reporting as of December 31, 2023. Management based its assessment
on criteria established in Internal Control—Integrated Framework issued by the Committee of Sponsoring Organizations of the
Treadway Commission (2013 framework) (the COSO criteria). Based on this assessment, management has concluded that our internal
control over financial reporting was effective as of December 31, 2023.
Our independent registered public accounting firm, Deloitte & Touche LLP, has audited the effectiveness of our internal
controls over financial reporting as of December 31, 2023 and has expressed an unqualified opinion in their report which is included
herein.
Changes in Internal Control over Financial Reporting
There were no changes to our internal control over financial reporting, as defined in Rule 13a-15(f) and Rule 15d-15(f) under
the Exchange Act, during our most recently completed fiscal quarter that have materially affected, or are reasonably likely to
materially affect, our internal control over financial reporting.
ITEM 9B. OTHER INFORMATION
None
ITEM 9C. DISCLOSURE REGARDING FOREIGN JURISDICTIONS THAT PREVENT INSPECTIONS
Not applicable.
69
PART III
ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE
The information required by this Item for the company will be set forth in the company’s Proxy Statement for the 2024
Annual Meeting of Stockholders, which information is hereby incorporated herein by reference.
ITEM 11. EXECUTIVE COMPENSATION
The information required by this Item for the company will be set forth in the company’s Proxy Statement for the 2024
Annual Meeting of Stockholders, which information is hereby incorporated herein by reference.
ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED
STOCKHOLDER MATTERS
The information required by this Item for the company will be set forth in the company’s Proxy Statement for the 2024
Annual Meeting of Stockholders, which information is hereby incorporated herein by reference.
ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE
The information required by this Item for the company will be set forth in the company’s Proxy Statement for the 2024
Annual Meeting of Stockholders, which information is hereby incorporated herein by reference.
ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES
The information required by this Item for the company will be set forth in the company’s Proxy Statement for the 2024
Annual Meeting of Stockholders, which information is hereby incorporated herein by reference.
70
PART IV
ITEM 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES
(a). Financial Statements, Schedules and Exhibits.
1. Financial Statements
Report of Independent Registered Public Accounting Firm (PCAOB ID No. 34) contained in Item 8 of this Annual Report on
Form 10-K.
Consolidated Statements of Operations and Comprehensive Income for the years ended December 31, 2023, 2022 and 2021
contained in Item 8 of this Annual Report on Form 10-K.
Consolidated Statements of Financial Position as of December 31, 2023 and 2022 contained in Item 8 of this Annual Report on
Form 10-K.
Consolidated Statements of Changes in Equity for the years ended December 31, 2023, 2022 and 2021 contained in Item 8 of
this Annual Report on Form 10-K.
Consolidated Statements of Cash Flows for the years ended December 31, 2023, 2022 and 2021 contained in Item 8 of this
Annual Report on Form 10-K.
Notes to the Consolidated Financial Statements contained in Item 8 of this Annual Report on Form 10-K.
2. Exhibits
The exhibits filed with this report are listed on the Exhibit Index. Entries marked by the symbol # next to the exhibit’s
number identify management compensatory plans, contracts or arrangements.
3. Financial Statements Schedules
The following information is filed as part of this Annual Report on Form 10-K and should be read in conjunction with the
financial statements contained in Item 8 of this Annual Report on Form 10-K:
Schedule I—Frontdoor, Inc. (Parent Company Only) Condensed Financial Information
Schedule II—Valuation and Qualifying Accounts
ITEM 16. FORM 10-K SUMMARY
None.
45
47
48
49
50
51
72
76
80
71
Exhibit
Number
3.1
3.2
4.1*
10.1#
10.2#
10.3#
10.4
10.5
10.6#
10.7#
10.8#
10.9#
10.10#
10.11#
10.12#
10.13#
10.14#
10.15#
10.16#
10.17#
10.18#
10.19#
10.20#
EXHIBIT INDEX
Description
Restated Certificate of Incorporation of Frontdoor, Inc. (incorporated by reference to Exhibit 3.1 to Frontdoor’s
Quarterly Report on Form 10-Q for the quarter ended June 30, 2021).
Amended and Restated Bylaws of Frontdoor, Inc. (incorporated by reference to Exhibit 3.2 to Frontdoor’s Quarterly
Report on Form 10-Q for the quarter ended September 30, 2023).
Description of Securities.
Form of Employee Stock Option Agreement under the Frontdoor, Inc. 2018 Omnibus Incentive Plan (the “Omnibus
Plan”) (incorporated by reference to Exhibit 10.8 to Amendment No. 1 to Frontdoor’s Registration Statement on Form
10 filed on August 30, 2018).
Form of Director Deferred Share Equivalent Agreement under the Omnibus Plan (incorporated by reference to Exhibit
10.9 to Amendment No. 1 to the Company’s Registration Statement on Form 10 filed on August 30, 2018).
Form of AHS Holding Company, Inc. Indemnification Agreement by and between Frontdoor, Inc. and individual
directors (incorporated by reference to Exhibit 10.2 to Frontdoor’s Registration Statement on Form 10 filed on
August 1, 2018).
Amendment and Amended and Restated Credit Agreement, (incorporated by reference to Exhibit 10.1 to Amendment
No. 1 to Frontdoor’s Current Report on Form 8-K filed on June 21, 2021).
Amendment No. 1, dated March 8, 2023, to Amended and Restated Credit Agreement (incorporated by reference to
Exhibit 10.10 to Frontdoor’s Quarterly Report on Form 10-Q for the year ended March 31, 2023).
Offer Letter dated July 5, 2018, from Frontdoor, Inc. to Jeffrey Fiarman (incorporated by reference to Exhibit 10.4 to
Amendment No. 1 to Frontdoor’s Registration Statement on Form 10 filed on August 30, 2018).
Frontdoor, Inc. 2018 Omnibus Incentive Plan (incorporated by reference to Exhibit 10.6 to Amendment No. 1 to
Frontdoor’s Registration Statement on Form 10 filed on August 30, 2018).
Form of Stock Option Grant Notice under the Frontdoor, Inc. 2018 Omnibus Incentive Plan (incorporated by reference
to Exhibit 10.2 to Frontdoor’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2019).
Form of Performance Share Grant Notice under the Frontdoor, Inc. 2018 Omnibus Incentive Plan (incorporated by
reference to Exhibit 10.3 to Frontdoor’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2019).
Frontdoor, Inc. 2019 Employee Stock Purchase Plan (incorporated by reference to Exhibit 10.1 to Frontdoor’s Current
Report on Form 8-K filed on May 2, 2019).
Form of Non-Qualified Stock Option Agreement under the Frontdoor, Inc. Omnibus Plan, effective March 2021
(incorporated by reference to Exhibit 10.1 to Frontdoor’s Quarterly Report on Form 10-Q for the quarter ended March
31, 2021).
Form of Restricted Stock Unit Agreement under the Frontdoor, Inc. Omnibus Plan, effective March 2021 (incorporated
by reference to Exhibit 10.2 to Frontdoor’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2021).
Form of Performance Shares Agreement under the Frontdoor, Inc. Omnibus Plan, effective March 2021 (incorporated
by reference to Exhibit 10.3 to Frontdoor’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2021).
Employment Agreement, dated May 19, 2022, between William C. Cobb and Frontdoor, Inc. (incorporated by reference
to Exhibit 10.1 to Frontdoor’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2022).
Form of Performance Non-Qualified Stock Option Award Agreement under the Frontdoor, Inc. Omnibus Plan, effective
June 2022 (incorporated by reference to Exhibit 10.2 to Frontdoor’s Quarterly Report on Form 10-Q for the quarter
ended June 30, 2022).
Form of Performance Shares Agreement under the Frontdoor, Inc. Omnibus Plan, effective March 2021 (incorporated
by reference to Exhibit 10.3 to Frontdoor’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2022).
Form of Restricted Stock Unit Agreement under the Frontdoor, Inc. Omnibus Plan, effective March 2021 (incorporated
by reference to Exhibit 10.4 to Frontdoor’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2022).
Form of Sign-On Restricted Stock Unit Agreement under the Frontdoor, Inc. Omnibus Plan, effective June 2022
(incorporated by reference to Exhibit 10.5 to Frontdoor’s Quarterly Report on Form 10-Q for the quarter ended June 30,
2022).
Offer Letter dated December 1, 2022, from Frontdoor, Inc. to Jessica Ross (incorporated by reference to Exhibit 10.26
to Frontdoor’s Annual Report on Form 10-Q for the quarter ended March 31, 2023).
Frontdoor, Inc. Executive Severance Policy (incorporated by reference to Exhibit 10.28 to Frontdoor’s Annual Report
on Form 10-K for the year ended December 31, 2022).
72
21*
23*
31.1*
31.2*
32.1*
32.2*
97.1#*
101.INS*
101.SCH*
101.CAL*
101.DEF*
101.LAB*
101.PRE*
104*
List of Subsidiaries.
Consent of Deloitte & Touche LLP.
Certification of Chief Executive Officer pursuant to Rule 13a - 14, as adopted pursuant to Section 302 of the Sarbanes-
Oxley Act of 2002.
Certification of Chief Financial Officer pursuant to Rule 13a - 14, as adopted pursuant to Section 302 of the Sarbanes-
Oxley Act of 2002.
Certification of Chief Executive Officer pursuant to Section 1350 of Chapter 63 of Title 18 of the United States Code,
as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
Certification of Chief Financial Officer pursuant to Section 1350 of Chapter 63 of Title 18 of the United States Code, as
adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
Frontdoor, Inc. Executive Clawback Policy.
Inline XBRL Instance Document - the instance document does not appear in the Interactive Data File because its XBRL
tags are embedded within the Inline XBRL document.
Inline XBRL Taxonomy Extension Schema.
Inline XBRL Taxonomy Extension Calculation Linkbase.
Inline XBRL Taxonomy Extension Definition Linkbase.
Inline XBRL Taxonomy Extension Label Linkbase.
Inline XBRL Extension Presentation Linkbase.
Cover page formatted as Inline XBRL and included in Exhibit 101.
# Denotes management compensatory plans, contracts or arrangements.
* Filed herewith.
The agreements and other documents filed as exhibits to this report are not intended to provide factual information or other
disclosure other than the terms of the agreements or other documents themselves, and you should not rely on them for that purpose. In
particular, any representations and warranties made by Frontdoor in these agreements or other documents were made solely within the
specific context of the relevant agreement or document and may not describe the actual state of affairs as of the date they were made
or at any other time.
73
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused
this report to be signed on its behalf by the undersigned, thereunto duly authorized.
SIGNATURES
Date: February 28, 2024
FRONTDOOR, INC.
By:
/s/ William C. Cobb
Name: William C. Cobb
Title: Chief Executive Officer
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following
persons on behalf of the registrant and in the capacities and on the dates indicated.
74
Date: February 28, 2024
By:
Date: February 28, 2024
By:
Date: February 28, 2024
By:
/s/ William C. Cobb
Name: William C. Cobb
Title: Chairman of the Board, Director and Chief Executive Officer
(principal executive officer)
/s/ Jessica P. Ross
Name: Jessica P. Ross
Title: Senior Vice President and Chief Financial Officer
(principal financial officer)
/s/ Chastitie S. Brim
Name: Chastitie S. Brim
Title: Vice President, Chief Accounting Officer and Controller
(principal accounting officer)
Date: February 28, 2024
By:
Date: February 28, 2024
By:
Date: February 28, 2024
By:
Date: February 28, 2024
By:
Date: February 28, 2024
By:
Date: February 28, 2024
By:
Date: February 28, 2024
By:
Date: February 28, 2024
By:
/s/ Lara H. Balazs
Name: Lara H. Balazs
Title: Director
/s/ D. Steve Boland
Name: D. Steve Boland
Title: Director
/s/ Anna C. Catalano
Name: Anna C. Catalano
Title: Director
/s/ Peter L. Cella
Name: Peter L. Cella
Title: Director
/s/ Christopher L. Clipper
Name: Christopher L. Clipper
Title: Director
/s/ Balakrishnan A. Ganesh
Name: Balakrishnan A. Ganesh
Title: Director
/s/ Brian P. McAndrews
Name: Brian P. McAndrews
Title: Director
/s/ Liane J. Pelletier
Name: Liane J. Pelletier
Title: Director
[Signature Page to the Annual Report on Form 10-K]
75
SCHEDULE I
Frontdoor, Inc. (Parent Company Only)
Condensed Statements of Operations and Comprehensive Income
(In millions)
Revenue
Interest expense
Interest and net investment income
Loss on extinguishment of debt
Loss before Income Taxes
Provision for income taxes
Net Loss from Operations
Equity in earnings of subsidiaries, net of tax
Net Income
Other Comprehensive (Loss) Income, Net of Income Taxes:
Unrealized (loss) gain on derivative instruments, net of income taxes
Total Other Comprehensive (Loss) Income, Net of Income Taxes
Comprehensive Income
Year Ended
December 31,
2022
2021
— $
40
(4)
—
(35)
2
(38)
209
171 $
(3)
(3)
169 $
— $
31
—
—
(31)
1
(32)
104
71 $
27
27
98 $
—
39
—
31
(70)
1
(71)
199
128
15
15
143
2023
$
$
$
See accompanying Notes to the Condensed Financial Statements.
76
Frontdoor, Inc. (Parent Company Only)
Condensed Statements of Financial Position
(In millions)
Assets:
Current Assets:
Cash and cash equivalents
Prepaid expenses and other current assets
Total Current Assets
Other Assets:
Investments in subsidiaries
Other assets
Total Assets
Liabilities and Shareholders' Equity:
Current Liabilities:
Accounts payable
Other accrued liabilities
Current portion of long-term debt
Total Current Liabilities
Long-Term Debt
Due to Subsidiaries
Other Long-Term Liabilities:
Deferred tax liabilities, net
Other long-term liabilities
Total Other Long-Term Liabilities
Shareholders' Equity
Total Liabilities and Shareholders' Equity
As of
December 31,
2023
2022
39 $
5
44
874
3
921 $
— $
11
17
28
577
178
2
2
3
136
921 $
1
6
7
1,268
6
1,281
8
9
17
34
592
592
2
—
2
61
1,281
$
$
$
$
See accompanying Notes to the Condensed Financial Statements.
77
Frontdoor, Inc. (Parent Company Only)
Condensed Statements of Cash Flows
(In millions)
Cash and Cash Equivalents at Beginning of Period
Net Cash Provided Used for Operating Activities
Cash Flows from Financing Activities:
Borrowings of debt, net of discount
Repayments of debt
Debt issuance cost paid
Call premium paid on retired debt
Net transfers to Parent Company
Repurchase of common stock
Other financing activities
Net Cash Provided from (Used for) Financing Activities
Cash Increase (Decrease) During the Period
Cash and Cash Equivalents at End of Period
2023
Year Ended
December 31,
2022
2021
$
$
1 $
(42)
—
(17)
—
—
216
(121)
1
80
38
39 $
2 $
(25)
—
(17)
—
—
102
(59)
(2)
24
(1)
1 $
72
(32)
638
(994)
(8)
(21)
450
(103)
(1)
(38)
(70)
2
See accompanying Notes to the Condensed Financial Statements.
78
Note 1. Basis of Presentation
Frontdoor, Inc. (Parent Company Only)
Notes to the Condensed Financial Statements
The condensed financial statements of Frontdoor, Inc. (“Parent Company”) are required as a result of the restricted net assets
of the Parent Company’s consolidated subsidiaries exceeding 25 percent of the Parent Company’s consolidated net assets as of
December 31, 2023. All consolidated subsidiaries of the Parent Company are wholly owned. The primary source of income for the
Parent Company is equity in its subsidiaries’ earnings.
Pursuant to rules and regulations of the SEC, the unconsolidated condensed financial statements of the Parent Company do
not reflect all of the information and notes normally included with financial statements prepared in accordance with GAAP. Therefore,
these condensed financial statements should be read in conjunction with the audited consolidated financial statements and related
notes thereto included in this Annual Report on Form 10-K.
The Parent Company has accounted for its subsidiaries using the equity method of accounting in these condensed financial
statements.
Note 2. Long-Term Debt
On February 17, 2021, we repaid $100 million of the outstanding principal amount of the Prior Term Loan Facility. In
connection with the repayment, we recorded a loss on extinguishment of debt of $1 million, which included the write-off of debt
issuance costs and original issue discount.
On June 17, 2021, we entered into the Credit Agreement, providing for the Term Loan A maturing June 17, 2026, the Term
Loan B maturing June 17, 2028 and the Revolving Credit Facility, which terminates June 17, 2026. The net proceeds of the
transaction, together with cash on hand, were used to redeem the remaining outstanding principal amounts of $534 million of the Prior
Term Loan Facility and $350 million of the 2026 Notes at a price of 106.1%. In addition, the Revolving Credit Facility replaced the
Prior Revolving Credit Facility. In connection with the repayments, we recorded a loss on extinguishment of debt of $30 million in the
second quarter of 2021, which included a “make-whole” redemption premium of $21 million on the 2026 Notes and the write-off of
$9 million of debt issuance costs and original issue discount.
For the years ended December 31, 2023, 2022 and 2021, Parent Company’s debt and corresponding interest expense were not
allocated to its subsidiaries. American Home Shield is a co-obligor and/or guarantor of the debt, and interest expense has been pushed
down to American Home Shield for income tax purposes. For further information on the Parent Company’s financing transactions, see
Note 11 to the audited consolidated financial statements included in Item 8 of this Annual Report on Form 10-K.
Note 3. Supplemental Non-Cash Information
The Parent Company entered into certain non-cash transactions with subsidiaries as follows, which have been excluded from
the condensed statements of cash flows:
(In millions)
Settlement of amounts due to subsidiaries
Dividend from subsidiaries
Note 4. Share Repurchase Program
2023
$
Year Ended
December 31,
2022
(605) $
605
— $
—
2021
—
—
On September 7, 2021, we announced a three-year repurchase authorization of up to $400 million of outstanding shares of
our common stock over the three-year period from September 3, 2021 through September 3, 2024. As of December 31, 2023, we have
repurchased a total of 8,082,819 outstanding shares at a cost of $281 million, and we had $119 million remaining available for future
repurchases under this program. For further information on the Parent Company’s share repurchases, see Note 17 to the audited
consolidated financial statements included in Item 8 of this Annual Report on Form 10-K.
79
SCHEDULE II
Frontdoor, Inc.
Valuation and Qualifying Accounts
(In millions)
As of and for the year ended December 31, 2023
Allowance for doubtful accounts:
Accounts receivable
Income tax valuation allowance
As of and for the year ended December 31, 2022
Allowance for doubtful accounts:
Accounts receivable
Income tax valuation allowance
As of and for the year ended December 31, 2021
Allowance for doubtful accounts:
Accounts receivable
Income tax valuation allowance
___________________________________
Balance at
Beginning of
Period
Additions
Charged to
Costs and
Expenses
Deductions(1)
Balance at
End of
Period
$
$
$
4 $
—
4 $
1
2 $
2
22 $
1
19 $
—
18 $
—
21 $
—
18 $
1
17 $
1
5
1
4
—
4
1
(1) Deductions to the allowance for doubtful accounts for accounts receivable reflect write-offs of uncollectible accounts. Deductions
to the income tax valuation allowance are primarily attributable to the reduction in net operating loss carryforwards and other
deferred tax assets related to the uncertainty of future taxable income in certain jurisdictions.
80
Cumulative Total Return*
The following graph compares the cumulative total stockholder return on our common stock during
the last five fiscal years with that of the NASDAQ Composite Index and the S&P 500 Commercial
and Professional Services Industry Group Index. The comparison assumes that $100 was invested
on December 31, 2018 in our common stock, in the NASDAQ Composite Index and in the S&P 500
Commercial and Professional Services Industry Group Index, and assumes that dividends paid by a
company are reinvested in that company’s stock.
$250
$200
$150
$100
$50
$0
2018
2019
2020
2021
2022
2023
FTDR
NASDAQ
S&P 500 Commercial and Professional
Services Industry Group Index
FTDR
NASDAQ
2018
2019
2020
2021
2022
2023
$100.00
$178.20
$188.69
$137.73
$78.17
$132.36
$100.00
$135.23
$194.24
$235.78
$157.74 $226.24
S&P 500 Commercial and
$100.00
$145.73
$189.95 $234.35 $205.50 $243.75
Professional Services Industry
Group Index
FRONTDOOR CORPORATE INVESTOR INFOR MAT I ON
BOARD OF DI RECTORS
EXE C U TIV E O FF IC ER S
IN VE STO R INF OR MATIO N
William C. Cobb
Chief Executive Officer
Jessica P. Ross
Senior Vice President and
Chief Financial Officer
Jeffrey A. Fiarman
Senior Vice President,
Chief Legal Officer
and Corporate Secretary
Kathryn M. Collins
Senior Vice President and
Chief Revenue Officer
Evan A. Iverson
Senior Vice President and
Chief Operations Officer
William C. Cobb
Chairman of the Board
Chief Executive Officer
Frontdoor, Inc.
Lara H. Balazs
Member, Nominating and
Corporate Governance Committee
Executive Vice President,
General Manager,
Strategic Partnership Group and
Chief Marketing Officer
Intuit, Inc.
D. Steve Boland
Member, Nominating and
Corporate Governance Committee
Chief Administrative Officer
Bank of America Corporation
Anna C. Catalano
Chair, Compensation Committee
Peter L. Cella
Member, Audit Committee and
Compensation Committee
Christopher L. Clipper
Chair, Audit Committee
Chief Financial Officer
David Yurman Enterprises, LLC
Balakrishnan A. Ganesh
Chief Technology Officer,
OnTrac Logistics
OnTrac Final Mile
Brian P. McAndrews
Lead Director, Chair, Nominating and
Corporate Governance Committee
Liane J. Pelletier
Member, Audit Committee and
Compensation Committee
Corporate Offices
3400 Players Club Parkway, Suite 300
Memphis, TN 38125-1731
901.701.5000
Corporate Website
frontdoorhome.com
Annual Meeting Details
May 14, 2024, 10:00 a.m.
Central Daylight Time
virtualshareholdermeeting.com/FTDR2024
Investor Relations
Matthew S. Davis
Vice President, Investor Relations and
Treasurer
3400 Players Club Parkway, Suite 300
Memphis, TN 38125-1731
901.701.5199
10-K Reports
Available online from the SEC, by written
request to the Corporate Secretary,
or at frontdoorhome.com.
Transfer Agent
Computershare Trust Company, N.A.
150 Royall Street, Suite 100
Canton, MA 43078
877.373.6374
computershare.com
Common Stock
Ticker Symbol - FTDR
Listed - Nasdaq
Independent Registered
Public Accounting Firm
Deloitte & Touche LLP
Memphis, TN
©2024 Frontdoor, Inc. All Rights Reserved.
FRONTDOOR CORPORATE HEADQUARTERS
3400 Players Club Parkway, Suite 300
Memphis, TN 38125-1731
frontdoorhome.com