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Gannett
Annual Report 2010

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FY2010 Annual Report · Gannett
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GANNETT CO., INC.
7950 Jones Branch Dr.
McLean, VA 22107
www.gannett.com

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20 10  A NNUAL  REPORT

00075988

 
 
 
 
 
 
 
TABLE OF CONTENTS

SHAREHOLDER SERVICES

2010 Financial Summary  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Letter to Shareholders  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Board of Directors  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Company and Divisional Officers  . . . . . . . . . . . . . . . . . . . . . .

1

2

7

8

Form 10-K

COMPANY PROFILE: Gannett is a media and marketing solutions company with a diverse portfolio of broadcast, digital, mobile and
publishing companies.

Gannett provides consumers easy access to the things that matter most to them – any way and anywhere. 

Gannett’s portfolio of trusted brands helps business customers connect with these highly engaged audiences through its industry-

leading marketing services, customized solutions and national-to-local-to-personal reach.

As Gannett builds on its valuable local brands and strong journalism, it also is expanding its mobile and digital businesses. It is a

digital leader with a portfolio that includes a network of hundreds of local and national media organization web sites that reach 

52 million unique users monthly; CareerBuilder.com, the nation’s top employment site, which is expanding rapidly internationally and

is already in 18 countries outside the U.S.; and Gannett Digital Media Network, which includes top brands such as USATODAY.com, 

81 local MomsLikeMe.com sites;  HighSchoolSports.net, a top digital sports brand; and action sports network BNQT. 

USA TODAY, too, continues to be a leader in the mobile space, with more than 7 million total App downloads, including its iPad,

iPhone and Android Apps. Gannett Broadcasting is helping to lead the development of Digital Mobile TV.

At the same time, the company’s digital marketing companies offer innovative marketing solutions for any audience. PointRoll, 

an industry leader in rich media advertising solutions and technology, powers more than 50 percent of all rich media campaigns 

online and serves more than 150 billion ad impressions each year. ShopLocal is a leading provider of online marketing solutions that

connect retailers with shoppers through innovative and effective marketing, enabling more than 100 of the nation’s top retailers to

deliver localized promotions directly to shoppers.

The company’s 82 U.S. daily newspapers, including USA TODAY, reach 11.6 million readers every weekday and 12 million readers

every Sunday, providing important news and information from their customers’ neighborhoods and around the globe. USA TODAY,

the nation’s No. 1 newspaper in print circulation, and USATODAY.com reach a combined 5.9 million readers daily.

The Broadcasting Division’s 23 TV stations reach 21 million households, covering 18.2 percent of the U.S. population. Through its

Captivate subsidiary, the Broadcasting Division delivers news, information and advertising to a highly desirable audience demo-

graphic on 9,500 video screens located in elevators of office towers and select hotel lobbies in 25 major cities across North America. 

Newsquest is one of the U.K.’s leading regional community news providers, and its digital portfolio of newspaper and online-only

brands attracts nearly 7.5 million unique users each month. It has a portfolio of 17 daily paid-for newspapers and more than 200

weekly newspapers, magazines and trade publications. Newsquest owns a successful online publisher called s1, which is a leading

recruitment site in Scotland.

For more information, visit www.gannett.com.

GANNETT STOCK
Gannett Co., Inc. shares are traded on the New York Stock Exchange with the symbol GCI.
The company’s transfer agent and registrar is Wells Fargo Bank, N.A. General inquiries and
requests for enrollment materials for the programs described below should be directed to
Wells Fargo Shareowner Services, P.O. Box 64854, St. Paul, MN 55164-0854 or by telephone
at 1-800-778-3299 or at www.wellsfargo.com/contactshareownerservices.

DIVIDEND REINVESTMENT PLAN
The Dividend Reinvestment Plan (DRP) provides Gannett shareholders the opportunity to 
purchase additional shares of the company’s common stock free of brokerage fees or service
charges through automatic reinvestment of dividends and optional cash payments. Cash 
payments may range from a minimum of $10 to a maximum of $5,000 per month.

AUTOMATIC CASH INVESTMENT SERVICE FOR THE DRP
This service provides a convenient, no-cost method of having money automatically 
withdrawn from your checking or savings account each month and invested in Gannett
stock through your DRP account.

DIRECT DEPOSIT SERVICE
Gannett shareholders may have their quarterly dividends electronically credited to their 
checking or savings accounts on the payment date at no additional cost.

ANNUAL MEETING
The annual meeting of shareholders will be held at 10 a.m. (E.T.) Tuesday, May 3, 2011, at 
Gannett headquarters.

CORPORATE GOVERNANCE   
We have posted on our Web site (www.gannett.com) our principles of corporate governance,
ethics policy and the charters for the audit, digital technology, nominating and public 
responsibility and executive compensation committees of our board of directors, and we 
intend to post updates to these corporate governance materials promptly if any changes 
(including through any amendments or waivers of the ethics policy) are made. This site also
provides access to our annual report on Form 10-K, quarterly reports on Form 10-Q and cur-
rent reports on Form 8-K as filed with the SEC. Our Chairman and Chief Executive Officer,
Craig A. Dubow, and our Senior Vice President and Chief Financial Officer, Paul N. Saleh,
have delivered, and we have filed with our 2010 Form 10-K, all certifications required by the
rules of the SEC. Complete copies of our corporate governance materials and our Form 10-K
may be obtained by writing our Secretary at our corporate headquarters.

In accordance with the rules of the New York Stock Exchange, our Chairman and Chief 
Executive Officer, Craig A. Dubow, has certified, without qualification, that he is not aware 
of any violation by Gannett of the NYSE’s corporate governance listing standards.

THIS REPORT WAS WRITTEN 
AND PRODUCED BY EMPLOYEES 
OF GANNETT.

Vice President and Controller 

George Gavagan

Director of Consolidations 

and Financial Reporting 

Cam McClelland

Vice President/Corporate 

Communications

Robin Pence

Senior Manager/Publications 

Laura Dalton

Creative Director/Designer 

Michael Abernethy

Printing

Action Printing, Fond du Lac, Wis.

PHOTO CREDITS:

Page 2: Dubow by Stacey Wolf,

Gannett. 

Pages 3-6: David Yellen.

Page 7: Directors’ photos by 

Stacey Wolf, Gannett.

FOR MORE INFORMATION
News and information about Gannett is available on our Web site. Quarterly earnings infor-
mation will be available around the middle of April, July and October 2011. Shareholders 
who wish to contact the company directly about their Gannett stock should call Shareholder
Services at Gannett headquarters, 703-854-6960.

Printed on recycled paper. 

This report was printed using 
soy-based inks. The entire report
contains 10% total recovered
fiber/all post-consumer waste.

Gannett Headquarters
7950 Jones Branch Drive
McLean, VA  22107
703-854-6000

2010 FINANCIAL SUMMARY

Operating revenues, in millions

In thousands, except per share amounts

08
09
10

$6640

$5510
$5439

Income from continuing operations attributable to Gannett Co.,
Inc. before asset impairment and other special items, in millions               

08
09
10

$775 (1)

$438 (1)

$591 (1)

Income per share (diluted) from continuing operations before 
asset impairment and other special items       

08
09
10

$3.40 (1)

$1.85 (1)

$2.44 (1)

Operating revenues . . . . . . . . . . . . . . .
Operating income   . . . . . . . . . . . . . . .
Income from continuing operations 
attributable to Gannett Co., Inc.  . . . . .
Income per share from continuing 
operations  – diluted  . . . . . . . . . . . . . .
Income from continuing operations
attributable to Gannett Co., Inc.
before asset impairment and other 
special items (1)  . . . . . . . . . . . . . . . . .
Income per share from continuing
operations before asset impairment 
and other charges – diluted (1)  . . . . . .

2010
$ 5,438,678
$ 999,695

2009
$5,509,603
$ 718,918

Change
(1%)
39%

$ 567,328

$ 351,480

61%            

$

2.35

$

1.49

58%          

$ 590,524

$ 437,503

35%            

$

2.44

$

1.85

32%

1%
65%
(23%)    
(5%)           
2%          
35%
—

$ 809,630
$ 148,939
$3,061,951
$7,148,432
$
67,737
$1,603,925
0.16
$

$ 816,308
$ 245,948
$ 2,352,242
$ 6,816,844
$
69,070
$ 2,163,754
0.16
$

Free cash flow (2) . . . . . . . . . . . . . . . .
Working capital  . . . . . . . . . . . . . . . . .
Long-term debt   . . . . . . . . . . . . . . . . .
Total assets  . . . . . . . . . . . . . . . . . . . . .
Capital expenditures  . . . . . . . . . . . . .
Shareholders’ equity  . . . . . . . . . . . . . .
Dividends per share   . . . . . . . . . . . . . .
Weighted average common
shares outstanding – diluted  . . . . . . . .
(1) Results for 2010 exclude pre-tax asset impairment and other special items of
$71 million ($23 million after tax or $.10 per share). Results for 2009 exclude
pre-tax asset impairment and other special items of $116 million ($86 million
after tax or $.36 per share). Results for 2008 exclude pre-tax asset impairment
and other special items of $8.36 billion ($7.40 billion after tax or $32.42 per
share). These charges are more fully discussed in the Management’s Discussion
and Analysis of Financial Condition and Results of Operations and the Consoli-
dated Financial Statement sections of this report. 

241,605

236,027

2%    

(2) See page 79 of Gannett’s Form 10-K for a reconciliation of free cash flow, a non-

GAAP financial measure, to net cash flow from operating activities.

A N N U A L     1 R E P O R T

LETTER TO SHAREHOLDERS

Craig A. Dubow | Chairman
Chief Executive Officer,
Gannett Co., Inc.

2010 was a year of great change and growth. Technology and social networking

continued to transform society, culture and business. Media consumption was

at an all time high as consumers fed an ever-expanding appetite for new ways

to engage with one another and information, integrating traditional news 

platforms with new technologies.  

Gannett met these changing dynamics by making content, social networks

and marketing tools readily available to our customers in the many different

ways they desired.  

We delivered great journalism that put us at the top of the television ratings

nationwide for the Winter Olympics and elections and garnered top industry

awards including Edward R. Murrow awards for broadcasting, a Pulitzer Prize

for photography and many other awards for excellence. 

With USA TODAY’s inaugural App for the iPad, we were at the forefront of

one of the greatest game changers we have seen. 

For our business customers, we provided new opportunities to engage 

audiences and we developed marketing solutions to help their businesses grow.  

In short, we listened to what our customers want – and put it all within

reach.

FINANCIAL HIGHLIGHTS
Providing engaging content any way consumers wish and finding new ways 

to connect businesses to these audiences are key to our success.  By delivering

on these efforts, we delivered strong results to our shareholders. In fact, since

the National Bureau of Economic Research reported the recession was over

June 30, 2009, Gannett has significantly outperformed the general market and

peer group stock indexes. 

Gannett is stronger and more profitable today than we were a year ago. 

We achieved revenues of $5.4 billion and delivered sequential comparison 

improvement in our total operating revenues for each quarter in 2010. 

Broadcast had an exceptional year with revenues up 22 percent. 

Broadcasting operating income, excluding special items, was up 50 percent

and exceeded operating income on the same basis in 2008 by $20 million. 

This is extraordinary given 2008 was a presidential election year. Our digital

revenues companywide continued to grow and today represent 18 percent of

Gannett’s total revenue. Our publishing segment revenue comparisons contin-

ued to improve during the year but its overall performance mirrored the state

of the U.S. and U.K. economies, with growth in some sectors and weak spots

in others. However, we delivered a 15 percent increase in operating income,

excluding special items, and with excellent leadership at U.S. Community

Publishing, USA TODAY and at Newsquest, Publishing ended the year

stronger than where we began.

Gannett generated $1.3 billion in operating cash flow in 2010, excluding

special items, 19 percent higher than in 2009 and we reduced our debt by $710

million. We completed a $500 million offering of senior notes and an extension

of our revolving credit facilities that resulted in a very manageable debt matu-

rity schedule and improved an already strong balance sheet. Our total free cash

flow for 2010 was $816 million.

We also made significant voluntary cash contributions to the Gannett 

Retirement Plan totaling $130 million. Combined with the strong investment 

A N N U A L     2 R E P O R T

return on the plan’s assets in 2010, this greatly improved the funding of the

plan at year end.   

OUR MISSION

To enrich lives by informing
and inspiring consumers, by
providing the ease and accessi-
bility to connect them with
their communities of interest,
and by being a catalyst for the
conversations that are making
a difference every day.

To help clients succeed
through our unparalleled local-
to-international portfolio of
trusted brands, our ability to
provide integrated marketing
solutions, and our insight into
consumer behavior.

To lead the transformation
of the media and marketing 
solutions industries.

OUR VISION

To be the trusted, leading 
media and marketing solutions
company at the forefront of a
new era in human engagement.

Net income from continuing operations attributable to Gannett, excluding

special items, was $591 million, an increase of 35%. 

Early in 2010, I was pleased to announce the promotion of Gracia Martore

to president and chief operating officer of the company. Gracia has been a

friend and adviser and it is personally gratifying to recognize her work in this

way. With her superb financial skills, as our former executive vice president

and chief financial officer, and extensive knowledge of our business operations,

she has done an outstanding job in her new role. We brought in Paul Saleh as

our new senior vice president and CFO. He brings deep experience and an 

excellent track record leading the financial organizations of some great 

companies and we are very pleased to have him on board.

BUILDING ON THE STRENGTH OF OUR LOCAL BRANDS
Gannett’s unmatched local market franchises and exceptionally strong brands

– both local and national – are true differentiators for our company and helped

drive our results.

In Broadcasting, we focused on the strengths of our local content with great

success. Gannett Broadcasting led the nation in television ratings for election

night and Olympics coverage with KSDK in St. Louis, KARE in Minneapolis

and KUSA in Denver, ranking first, second and third respectively on election

night for late news in the top 25 local markets in the key 25-54 advertising 

demographic. KUSA was the No. 1 rated station in the country for the Winter

Olympics in the key 25-54 demographic and KSDK and KARE ranked third 

and fourth among this group. These rankings helped contribute to our strong 

financial results within Broadcasting.

We extended the digital reach of our local television brands by joining with

Datasphere, a leading provider of local web technology, to deliver very localized

content on a community and neighborhood basis to consumers and hyper-local

digital ad solutions for small businesses. By enabling business customers to 

target audiences down to specific neighborhoods, we make their services even

more relevant to their customers. We launched 264 of these neighborhood web

sites in 10 markets. Early sales results have been ahead of expectations.

In U.S. Community Publishing (USCP), we took many innovative steps to

leverage our local brands and market expertise to further expand our digital

reach. We teamed with Yahoo! to launch an advertising partnership at all 81

community newspaper sites and seven broadcast properties. This partnership

plays to the strength of our great local brands and relationships and Yahoo!’s

broad digital audience and audience targeting capabilities. Together, we expect

to extend our digital reach to as much as 80 percent on a local basis. 

Print continues to be important to many of our readers. Throughout the

year, we focused on growing our paid Sunday home delivery circulation, build-

ing on the strength of our local brands. We created content that’s geared toward

the Sunday home environment where consumers are deeply involved with our

product – both the content and advertising. We enhanced our content and 

design, giving readers a better experience and business customers an even

more engaged audience. As a result, we increased Sunday home delivery 

volume for 20 of USCP’s largest 32 newspapers.  

A N N U A L     3 R E P O R T

Our photojournalists
are at the center 
of the news as it 
happens. This
Pulitzer Prize-winning
photo captured a
dramatic rescue.

Mary Chind | Photographer, 
The Des Moines Register 

LETTER TO SHAREHOLDERS

Whether it’s the
iPhoneTM, AndroidTM
or iPadTM App, our
product designs are
based on consumer
behavior and 
continue to set
trends in the 
industry.

Jeff Dionise | Vice President, 
Product Development and
Design, USA TODAY

REACHING CONSUMERS AND BUSINESS CUSTOMERS 

ON ALL PLATFORMS
Throughout the year, we expanded the many different ways we

reach people. From online to on-the-go, to print and broadcast, 

we connected consumers to the things that interest them most and

business customers to a highly engaged audience. At the same

time, we ramped up our cross platform sales efforts.    

USA TODAY’s iPad App has been enormously successful and

demonstrates the importance of having great content – and great

design – tailored to each particular platform. USA TODAY’s App 

has been one of the most popular news Apps on this device with

more than 1.6 million downloads since it launched last April and

advertiser support remains strong. USA TODAY’s iPad, iPhone and 

Android Apps combined had more than 7 million downloads. In 

January of this year, USA TODAY released an updated version, the

2.0, which includes USA TODAY’s popular Technology and Travel

sections, and we recently announced that USA TODAY will be an

inaugural App on the Motorola tablet. At the same time, PointRoll

has produced some of the best, most innovative iPad advertising 

experiences the platform has seen.

USA TODAY’s iPad App was named the Best Mobile App for

Editorial Content in the 2010 MOBI Awards and Apple recognized

it as the top free news iPad App of the year.  

2010 was a breakout year for mobile content consumption, 

especially by those using smartphones. For Gannett, the smart-

phone revolution means more people are seeking with greater 

frequency the trusted content we provide on our mobile sites and

through our Apps. Across the company, USA TODAY and our local

sites served over 1.6 billion mobile page views in 2010, up 267%

from 2009. We also see signs of a growing market for local and 

national mobile advertising.

To leverage this momentum, last fall we began build-out of a

Gannett-wide mobile platform that gives our mobile sites a new

look and feel and supports on-demand video for higher-end devices

such as the iPhone. Most importantly, with this new platform we 

are now able to drive innovation across all Gannett mobile sites by

pooling technical resources in an efficient and scalable manner.

We also continued to play a leadership role in developing mobile

digital TV, which provides consumers with the freedom to enjoy their

favorite programming while on the go. Gannett joined with 11 other

major broadcasting groups, including NBC and FOX, last year to 

develop a national mobile service. Early consumer response indicates

mobile DTV will expand our viewing and attract younger viewers.  

As we continue to expand the many options consumers have to

access our content, we have also begun to customize our content

by platform.  The content we produce for a small smart phone

screen should be different than what we produce for someone

reading online or in print.  USA TODAY is again leading the 

industry, taking a very different approach to creating content not

A N N U A L     4 R E P O R T

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Since WXIA
launched its 
campaign to stop
distracted driving,
17 other Gannett 
TV stations across
the U.S. have joined
the effort, with 
thousands of viewers
taking a life-saving
pledge to never text
while driving.

Donna Lowry | Education
Reporter, WXIA-TV 

Industry leader
PointRoll powers 
effective, interactive
digital campaigns for
more than two-thirds
of the Fortune 500
brands.

George Thomas |
Director of Product 
Management, PointRoll

only by platform but by audience, and tailoring both its content

and marketing by segments such as travel and sports.   

We also began testing different paid content models at three

USCP sites, providing subscribers several platform options to 

access news and information. These tests are helping us better 

understand consumer response to paid content and what type of

business models are sustainable. We are finding that subscribers

are much more engaged than non-subscribers, consuming four and

five times as many pages per visit. We are pleased with the results

we have received, which demonstrate consumers value our content

and are willing to pay for it.  

This year, we joined with Ongo Inc., The New York Times 

Company and The Washington Post Company to launch a new 

personal digital news service for consumers. Called Ongo, this

service is built on the cable pay model, allowing subscribers to

customize and personalize how they receive information for a set

monthly fee with the option to add on to their packages for an 

additional price. Content from USA TODAY and our community

newspapers are featured on Ongo. Ongo is accessible through

leading web browsers on web-enabled devices, including comput-

ers, smartphones and tablets, complementing Gannett’s strategy

to make content available to consumers anywhere they are.

HELPING OUR CUSTOMERS SUCCEED 
Throughout the year, we continued to take bold steps to create a

solutions-based approach to supporting our business customers.  

In our U.S. Community Publishing division, we launched five

regional Gannett Client Solutions Groups to provide customized

marketing solutions services such as strategic planning, campaign

concept and design, digital media execution, event marketing and

media buying. At the same time, we are focused on creating a 

customer-centric world-class sales organization in our local 

community publishing markets. 

As we changed the way we support our business customers,

we also extended the capabilities of our marketing services 

companies, PointRoll, ShopLocal and CareerBuilder to further

help our customers achieve their goals.

PointRoll, the industry leader in rich media advertising, 

which powers more than 50 percent of all rich media campaigns

online, helps our customers deliver their messages across multi-

ple digital formats. Last year, PointRoll served over 150 billion 

ad impressions. ShopLocal, the retail division of PointRoll, is the

leader in multi-channel shopping services. It connects over 100 

of the nation’s top retailers with shoppers through measurable

marketing solutions that include online circulars, display adver-

tising as well as social media and mobile. In 2010, ShopLocal

launched its “Gift Me This” feature for Facebook, which gives 

retail business customers a stronger opportunity to distribute

local promotions. Facebook users can create a social wish list by

A N N U A L     5 R E P O R T

LETTER TO SHAREHOLDERS

Gannett is helping to
lead the development
and rollout of mobile
DTV, the next 
generation of 
television. 

pushing products they find in SmartCirculars to their Facebook News Feeds

by clicking on the “Gift Me This” link.

CareerBuilder, known for its industry leadership in online recruitment, is

growing on a global scale and has evolved well beyond its origins as a job

board, diversifying its product line, providing resources for everything from

employment branding and social media management to data analysis on talent.

CareerBuilder consistently outperforms competitors and continues to gain 

market share. It now operates sites in 18 countries outside of the U.S. and was 

a significant driver for the increase in our digital revenue.  

Robert Lydick | Project 
and Planning Analyst, 
Gannett Broadcasting

OUR NEW BRAND
In 2010, we accelerated our transformation.

We continued to build on the strength of

our great local brands and properties while

forging into the many new and exciting

areas mobile and digital have to offer. Our

company has changed significantly in 

recent years. We broadened our portfolio

and changed the ways in which we enable

consumers and business customers to 

engage with each other and the things that

matter most to them. We also have changed

our philosophy. We no longer decide what

consumers and businesses need. Our cus-

tomers decide and we provide them with

what they want.

Now it’s time for our brand to reflect

and promote our company as we are today

Our new logo and tagline convey

the many benefits we bring to

consumers, businesses and our

employees. For consumers, 

we provide easy access to the 

information they want, when 

they want it, everywhere they

want it; for businesses, we deliver
innovative marketing solutions

that help put their business goals

within reach; for employees, 

we offer rewarding careers and

opportunities to grow. 

and the tremendous value we bring to our customers, employees, shareholders

and industry. Toward that end, we launched a major corporate branding effort

this year. We created new mission and vision statements that speak to what

drives us today and the opportunities we will deliver tomorrow. We also have a

new logo and tagline – “It’s all within reach” – which conveys the many benefits

we bring to consumers, businesses and our employees.  

Our brand strategy represents the natural evolution of our transformation

and, as our customers get to know us again and see the full value we bring, it

will help us grow our company, attract and retain the best people and increase

shareholder value.  

This is an extraordinary time to be in our sector – and to be at Gannett.

These are unique and rather unprecedented times in the ways in which our

products and technology are enhancing people’s lives. Our focus remains on

providing a great customer experience. I look forward to all that lies ahead.

Craig A. Dubow,
Chairman 
Chief Executive Officer

A N N U A L     6 R E P O R T

BOARD OF DIRECTORS

CRAIG A. DUBOW 
Chairman and chief executive officer,
Gannett Co., Inc. Formerly: Chairman,
president and CEO, Gannett Co., Inc.
(2006 - 2010); President and CEO, 
Gannett Co., Inc. (2005 - 2006); Presi-
dent and CEO, Gannett Broadcasting
(2001-2005). Other directorships:
Associated Press; Broadcast Music,
Inc. Age 56. (b,c,f)

JOHN E. CODY
Former executive vice president and
chief operating officer of Broadcast
Music, Inc. Other Directorships:
Tennessee Performing Arts Center.
Age 64. 

HOWARD D. ELIAS
President and chief operating officer,
EMC Information Infrastructure and
Cloud Services, Executive Office of 
the Chairman. Formerly: President,
EMC Global Services and Resource
Management Software Group, execu-
tive vice president, EMC Corporation.
Age 53. (b)

ARTHUR H. HARPER
Managing partner, GenNx360 Capital
Partners, a private equity firm focused 
on business-to-business companies.
Formerly: President and CEO of 
General Electric’s Equipment Services 
division. Other directorship: Monsanto
Company. Age 55. (d,e)

JOHN JEFFRY LOUIS
Co-founder and former chairman, 
Parson Capital Corporation. Other 
directorships and trusteeships: S. C.
Johnson & Son, Inc.; Johnson Finan-
cial Group; Northwestern University;
Chicago Council on Global Affairs;
and a commissioner of the U.S./U.K.
Fulbright Commission. Age 48. (a,b)

MARJORIE MAGNER
Managing partner, Brysam Global
Partners, a private equity firm invest-
ing in financial services with a focus
on consumer opportunities. Formerly:
Chairman and CEO, Citigroup’s Global
Consumer Group. Other directorships:
Accenture; Ally Financial Inc. Age 61.
(a,c,d)

SCOTT K. MCCUNE
Vice president and director, Integrated
Marketing, The Coca-Cola Company.
Age 54. (b,e)

DUNCAN M. MCFARLAND
Retired chairman and chief executive
officer, Wellington Management Com-
pany, LLP. Other directorships: NYSE
Euronext, Inc.; and The Asia Pacific
Fund, Inc., a closed-end registered 
investment company traded on the New
York Stock Exchange. Age 67. (a,c,d)

DONNA E. SHALALA 
President, University of Miami. Other
directorships: Lennar Corporation;
MEDNAX, Inc. Age 70. (b,e)

NEAL SHAPIRO 
President and chief executive officer,
WNET.org. Other directorships and
trusteeships: American Public  Televi-
sion; Investigative Reporters and 
Editors (IRE); the Board of Trustees,
Tufts University and the alumni board
of Communications and Media Studies
program, Tufts University. Age 52. (b,e)

KAREN HASTIE WILLIAMS
Retired partner of law firm Crowell &
Moring. Other directorships: The
Chubb Corporation; SunTrust Banks,
Inc.; and WGL Holdings, Inc., the 
parent company of Washington Gas
Light Company. Age 66. (a,d)

DUBOW

CODY

ELIAS

HARPER

LOUIS

MAGNER

MCCUNE

MCFARLAND

SHALALA

SHAPIRO

(a) Member of Audit Committee.
(b) Member of Digital Technology Committee.
(c) Member of Executive Committee.
(d) Member of Executive Compensation Committee.
(e) Member of Nominating and Public Responsibility Committee.
(f) Member of Gannett Management Committee.

HASTIE WILLIAMS

A N N U A L     7 R E P O R T

COMPANY AND DIVISIONAL OFFICERS

Gannett’s principal management group is the 
Gannett Management Committee, which coordi-
nates overall management policies for the company.
The U. S. Community Publishing Operating 
Committee oversees operations of the company’s 
U.S. Community Publishing Division. The Gannett
Broadcasting Operating Committee coordinates
management policies for the company’s Broadcast
Division.  The Gannett Digital Division oversees the
company’s digital operations. The members of
these groups are identified below.

The managers of the company’s various local
operating units enjoy substantial autonomy in local
policy, operational details, news content and 
political endorsements.

Gannett’s headquarters staff includes 

specialists who provide advice and assistance to
the company’s operating units in various phases of
the company’s operations.

Below is a listing of the officers of the company
and the heads of its national and regional divisions.
Officers serve for a term of one year and may be
re-elected. Information about one officer who
serves as a director (Craig A. Dubow) can be found
on page 7.

Lynn Beall, Executive vice president, Gannett Broadcasting, and president
and general manager, KSDK-TV, St. Louis, MO. Age 50.◆

William A. Behan, Senior vice president, labor relations. Age 52.(cid:129)

Sally K. Clurman, Vice president, taxes. Age 48.

Tara J. Connell, Vice president, ContentOne. Age 61.

Paul Davidson, Chairman and chief executive officer, Newsquest. Age 56.(cid:129)

Robert J.Dickey, President, U.S. Community Publishing. Age 53.■(cid:129)

Daniel S. Ehrman, Jr., Vice president, planning and development. Age 64. 

George R. Gavagan, Vice president and controller. Age 64.  

Michael A. Hart, Vice president and treasurer. Age 65.

Roxanne V. Horning, Senior vice president, human resources. 
Age 61.(cid:129)

David L. Hunke, President and publisher, USA TODAY. Age 58.(cid:129)

David T. Lougee, President, Gannett Broadcasting. Age 52.◆(cid:129)

Gracia C. Martore, President and chief operating officer. Age 59.(cid:129)

Todd A. Mayman, Senior vice president,  general counsel and 
secretary. Age 51.(cid:129)

Karen R. Moreno, President, Gannett Supply. Age 55.

Paul N. Saleh, Senior vice president and chief financial officer. Age 54.(cid:129)

Barbara W. Wall, Vice president and senior associate general counsel. Age 56.

John A. Williams, President, Gannett Digital Ventures. Age 60.(cid:129)

Jane Ann Wimbush, Vice president, internal audit. Age 60. 

(cid:129) Member of the Gannett Management Committee.
■ Member of the U. S. Community Publishing Operating Committee.
◆ Member of the Gannett Broadcasting Operating Committee.

A N N U A L     8 R E P O R T

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549

FORM 10-K

(Mark One)
X ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the f iscal year ended December 26, 2010

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ______ to ______

Commission file number 1-6961
GANNETT CO., INC.
(Exact name of registrant as specif ied in its charter)

Delaware
(State or Other Jurisdiction of Incor poration or Organization)

7950 Jones Branch Drive, McLean, Virginia
(Address of principal executive offices)

16-0442930
(I.R.S. Employer Identification No.)

22107-0910
(Zip Code)

Registrant’s telephone number, including area code:  (703) 854-6000

Securities registered pursuant to Section 12(b) of the  Act:

Title of Each Class
Common Stock, par value $1.00 per share

Name of Each Exchange on Which Registered
The New York Stock Exchange

Securities registered pursuant to Section 12(g) of the  Act:  None

Indicate by check mark if the re gistrant is well-known seasoned issuer, as def ined in Rule 405 of the Securities  Act.  

Yes  [X] No  [  ]

Indicate by check mark if the re gistrant is not required to f ile reports pursuant to Section 13 or Section 15(d) of the  Act.  

Yes  [  ] No  [X]

Indicate by check mark whether the registrant (1) has f iled all reports required to be f iled by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or for such shor ter period that the registrant was required
to file such reports), and (2) has been subject to such f iling requirements for the past 90 da ys.  
Yes  [X] No  [  ]

Indicate by check mark whether the registrant has submitted electronically and posted on its cor porate Web site, if any,
every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Re gulation S-T (232.405 of this chap-
ter) during the preceding 12 months (or for such shor ter period that the registrant was required to submit and post such f iles).
Yes  [X] No  [  ]

Indicate by check mark if disclosure of delinquent f ilers pursuant to Item 405 of Re gulation S-K is not contained here-
in, and will not be contained, to the best of re gistrant’s knowledge, in def initive proxy or information statements incorporat-
ed by reference in Part III of this Form 10-K or any amendment to this Form 10-K.  [  ]

Indicate by check mark whether the registrant is a large accelerated f iler, an accelerated f iler, a non-accelerated f iler 
or a smaller reporting company. See the def initions of “large accelerated f iler,” “accelerated f iler” and “smaller reporting
company” in Rule 12b-2 of the Exchange  Act (check one):

Large accelerated f iler [X]       Accelerated filer [  ]      Non-accelerated f iler [  ]      Smaller repor ting company [  ]

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). 

Yes [  ]   No [X]

The aggregate market value of the voting common equity held by non-affiliates of the registrant based on the closing

sales price of the registrant’s Common Stock as repor ted on The New York Stock Exchange on June 25, 2010, was 
$3,544,790,597.  The registrant has no non-voting common equity.

As of January 30, 2011, 239,686,303 shares of the registrant’s Common Stock were outstanding.

The definitive proxy statement relating to the re gistrant’s Annual Meeting of Shareholders to be held on May 3,

2011, is incorporated by reference in Part III to the extent described therein.

DOCUMENTS INCORPORATED BY REFERENCE

1

INDEX TO GANNETT CO., INC.
2010 FORM 10-K

Item No.
–––––––

1.
1A.
1B.
2.
3.
4.

5.
6.
7.
7A.
8.
9.
9A.

10.
11.
12.
13.
14.

Part I

Business  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Risk Factors  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Properties  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Submission of Matters to a Vote of Security Holders  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Part II

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities  . . . . . . . .
Selected Financial Data  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Management’s Discussion and Analysis of Financial Condition and Results of Operations  . . . . . . . . . . . . . . . . . . . . . . . . . .
Quantitative and Qualitative Disclosures about Market Risk  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Financial Statements and Supplementary Data  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure  . . . . . . . . . . . . . . . . . . . . . . . . . .
Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Executive Compensation  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters . . . . . . . . . . . . . . . . .
Certain Relationships and Related Transactions, and Director Independence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Principal Accountant Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Part III

Page
––––

3
24
25
25
26
26

27
29
29
47
48
82
82

84
84
84
84
84

15.

Exhibits and Financial Statement Schedules  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

84

Part IV

2

PART I

ITEM 1.  BUSINESS
Company Profile
Gannett was founded by Frank E. Gannett and associates in 1906 and
incorporated in 1923. The company went public in 1967. It reincor-
porated in Delaware in 1972. Its more than 239 million outstanding
shares of common stock are held b y approximately 8,800 sharehold-
ers of record in all 50 states and se veral foreign countries. The com-
pany has approximately 32,600 employees including 1,700 employ-
ees for CareerBuilder, LLC. Gannett’s headquarters are in McLean,
VA, near Washington, DC.

Gannett is an international media and marketing solutions com-

pany. The company provides consumers with the infor mation they
want and connects them to their communities of interest through
multiple platforms including the Internet, mobile, newspapers, maga-
zines and TV stations. Gannett helps businesses grow by providing
marketing solutions that reach and engage their customers across the
company’s diverse platforms. Gannett is an Inter net leader with hun-
dreds of newspaper and TV web sites and several national web sites,
reaching 52 million unique users monthly or about 24% of the
Internet audience, as measured by comScore Media Metrix. These
web sites include CareerBuilder.com, the nation’s top employment
site; USATODAY.com; 81 local MomsLikeMe.com sites; PointRoll,
an industry leader in rich media adv ertising solutions; and
ShopLocal, a leader in multichannel shopping and adv ertising servic-
es. Gannett publishes 82 daily U.S. newspapers, including USA
TODAY, the nation’s largest-selling daily print newspaper, and about
600 magazines and other non-dailies including USA  WEEKEND.
The company also operates 23 television stations in 19 U.S. markets
and Captivate, which operates video screens in office elevators in
key urban markets. Gannett subsidiary Newsquest is one of the
United Kingdom’s leading regional community news providers with
17 daily paid-for titles, more than 200 w eekly newspapers, maga-
zines and trade publications, and a network of web sites.

In broadcasting, the company’s 23 television stations in 19 U.S.

markets with a total market reach of more than 21 million house-
holds cover 18.2% of the U.S. population. Each of these stations also
operates locally oriented web sites offering news, entertainment and
advertising content, in text and video format. Through its Captivate
subsidiary, the broadcasting group delivers news, information and
advertising to a highly desirable audience demographic on video
screens located in elevators of office towers and select hotel lobbies
across North America.

Beginning in the third quar ter of 2008 and concur rent with the
purchase of a controlling interest in CareerBuilder , LLC, the leading
U.S. employment web site with expanding overseas operations, and
ShopLocal, a provider of online marketing solutions, the company
began reporting a separate Digital segment.

In addition to CareerBuilder and ShopLocal, the Digital se gment

also includes PointRoll, Planet Discover and Schedule Star. Results
from CareerBuilder and ShopLocal were initially consolidated in the
third quarter of 2008. Results for PointRoll, Planet Discover and
Schedule Star, which had been reflected previously in the Publishing
segment, have been reclassif ied to the Digital segment.

PointRoll and ShopLocal, now operating together, provide online

advertisers with rich media marketing services, and have achieved
significant revenue and earnings gains. Through Schedule Star LLC,
the company operates HighSchoolSports.net, a digital content site
serving the high school spor ts audience, and the Schedule Star solu-
tion for local athletic directors. National platfor m opportunities are
being developed from the many local communities this business
serves.

Complementing its core publishing, digital and broadcasting busi-
nesses, the company has made signif icant strides in its digital strate gy
through key investments and partnerships in the online space. These
include a partnership investment in Classif ied Ventures, which owns
and operates the Cars.com and Apartments.com web sites.

In March 2010, CareerBuilder expanded its reach in the U.K.
when it purchased CareerSite.biz, parent of three successful career-
related operations there. Founded in 2001, CareerSite.biz operates
two online recruitment niche sites focusing on nursing and rail work-
ers as well as a successful vir tual career fair business. 

In 2008, the company made strategic investments in

QuadrantONE, a digital ad sales network; Fantasy Sports Ventures,
which operates a group of fantasy sports content web sites; COZI
Group, which owns family organization software; and Livestream, an
Internet broadcasting service provider.

In late 2007, Metromix LLC was created, which is a digital joint
venture focusing on a common model for local online enter tainment
sites, and then scaling the sites into a national platfor m under the
Metromix brand.

New developments include the purchase of an equity interest in
Ongo Inc. Ongo is a personal ne ws service that gives consumers a
fundamentally new way to read, discover and share digital news and
information. Premiering with more than a dozen top-tier titles in a
single interface designed for readability, Ongo delivers full articles
and convenient customization features, along with editorial selection
that surfaces vital and interesting stories be yond the day’s top head-
lines. Ongo is accessible through any major web browser on comput-
ers, smart phones and tablets – so subscribers enjoy their favorite
publications on all the devices they own for a single monthly fee.
USATODAY.com is among the titles now available from Ongo.

In early January 2011, the company also announced the acquisi-
tion of Reviewed.com, a group of 12 product-review web sites that
provide comprehensive reviews for technology products such as digi-
tal cameras, camcorders and high-def inition televisions.
Reviewed.com’s operation will be integrated with USA TODAY as
part of USA TODAY’s consumer media strategy.

3

Business Transformation and Initiatives: The company contin-
ues to evolve internally to meet the needs of consumers and business
customers in the digital environment and to optimize its oppor tuni-
ties at its core publishing and broadcast operations.

Important steps taken to achieve these objectives include:

• Drive innovation throughout the company to create new digital

offerings that either complement the company’s news and informa-
tion businesses, or that take it into new markets with new audi-
ences. Digital revenue companywide in 2010, including the Digital
segment and all digital revenues generated by the other business
segments, was approximately $1 billion. This represents 18% of
total operating revenues, an increase of 8% from 2009.

• Focus on the delivery of content from USA TODAY and the com-
pany’s 100 plus local sites to mobile devices. In 2010, 1.6 billion
mobile page views were served, up 267% from 2009. To leverage
this mobile momentum, a build-out of a Gannett-wide mobile plat-
form has begun that gives the company’s mobile sites a new look
and feel and supports on-demand video for higher-end devices
such as the iPhone. At the same  time, USA TODAY and the com-
pany’s local media organizations have the ability to customize
their mobile sites to meet the needs of their customers. Most
importantly, with this new platform the company is now able to
drive innovation across all Gannett mobile sites b y pooling techni-
cal resources in an efficient and scalable manner. Additionally,
USA TODAY’s iPad, iPhone and Android Apps combined have
more than 7 million downloads since launch and consistently
ranked at or near the top of the general ne ws category. The USA
TODAY App for the iPad received numerous honors in 2010 and
has remained one of the most popular iP ad news Apps with more
than 1.6 million downloads since launch.

• Developed key business partnerships. In July 2010, Gannett and
Yahoo! announced a local advertising partnership that brings
together Gannett’s strong local media organization brands, sales
capacities and leading web site audiences with Yahoo!’s high-qual-
ity audience. All of Gannett’s 81 local publishing organizations
and seven of its 23 television stations will sell Yahoo! advertising
inventory as part of Gannett’s local advertising solutions. The roll-
out to each of  the business units be gan in the fall 2010 and will
continue into 2011. As a result, local advertisers will benef it from
expanded digital reach and audience targeting capabilities based
on geography, user demographics, interests and more against that
expanded audience. In addition, Gannett will be le veraging the tar-
geting and ad ordering capabilities of the  APT from Yahoo!
Platform for local sales. This partnership will extend Gannett’s
local media organization reach to cover as much as 80% of the
total digital audience in each mark et.

• Improved core publishing and television operations through trans-

formation of newsrooms into Information Centers. The
Information Center concept has enhanced the company’s appeal to
more customers in the markets that are served, with 24/7 updating
to produce unique top quality local content across multiple plat-
forms. Watchdog journalism is emphasized, digital sites are 

positioned as the primary medium for breaking news and the daily
newspapers focus on story depth, analysis and context. Creating
superior Sunday newspaper editions is also an impor tant goal.
Enhanced Sunday editions were complemented with effective
advertiser and consumer sales initiatives, and the results have been
very positive. Subscriber retention improved and Sunday home
delivery circulation volume has grown at U.S. Community
Publishing’s operations. Gannett’s Sunday home delivery was up
on average compared to 2009 for the 32 lar gest local media organ-
izations in the U.S. Community Publishing division. While the
focus is on customer centricity, Information Center initiatives also
fulfill the company’s responsibilities under the First Amendment.

• Continued the development and enhancement of the ContentOne
initiative, through which the company expects to fundamentally
change the way content is gathered, shared and sold. ContentOne’s
focus is to reduce duplication of ef fort in developing and gathering
content and enhancing the sharing of content across the compan y.
A key objective is to f ind new ways to generate revenue from the
company’s content, demonstrating usefulness and value beyond its
inclusion in the company’s newspapers, television broadcasts and
web sites. ContentOne builds on the Infor mation Center initiative
by creating a national focal point that will ser ve all of the compa-
ny’s businesses.

• Rollout of a companywide content-management system with instal-
lation to begin in early 2011 to better support and leverage the
Gannett Information Centers and ContentOne. The common con-
tent-management system (CMS) enables U.S. Community
Publishing to centralize design of all print products at f ive design
studios which will offer higher-quality design than can be produced
at many sites now and maximize efficiencies. Studios will be creat-
ed in early 2011 in Asbury Park, NJ; Nashville, TN; Louisville,
KY; Des Moines, IA; and Phoenix, AZ.

• Reorganized USA TODAY to transform it from a newspaper brand
to a media company focusing on efficient, compelling delivery of
news and information across multiple platforms, and aligning all
business activities in ways that fulf ill the needs of consumers and
marketers in unique and progressive ways. Content verticals were
launched in the areas of Travel, Your Life, Personal Finance and
Diversions to create deep, relevant information presented in a
vibrant style in the heritage of the USA  TODAY brand. Early
results have shown significant growth in audience in these content
areas. The USA TODAY Sports Media Group was also created
and designed to oversee and coordinate business strategy for
national sports initiatives across all of Gannett, including USA
TODAY, as well as Gannett’s community of newspaper properties,
television stations, HighSchoolSports.net and BNQT.com.

• Launched five regional Gannett Client Solutions Groups in the

U.S. Community Publishing division to provide customized mar-
keting solutions services such as strategic planning, campaign
concept and design, digital media e xecution, event marketing and
media buying. At the same time, the company continues its focus
on creating a customer-centric world class sales organization in its
local community publishing markets.

4

• Launched GannettLocal to focus on providing personal marketing
specialists to small and medium sized b usinesses. These “Local
Marketing Navigators” leverage their knowledge and the compa-
ny’s delivery network to create affordable, customized local mar-
keting solutions to meet customers’ needs.

• Continued testing new subscription options at three U.S.

Community Publishing sites, Greenville, SC; Tallahassee, FL; and
St. George, UT, after establishing pay walls in front of their web
sites. These tests are helping us better understand consumer
response to paid content and what type of business models are
sustainable.

• Extended the digital reach of the company’s local television brands
by joining with Datasphere, a leading provider of hyper-local web
technology, to deliver very localized content on a community and
neighborhood basis to consumers and hyper-local digital ad solu-
tions for local small businesses. By enabling advertisers to target
audiences down to specif ic neighborhoods, the company makes
their services even more relevant to their customers. The company
launched 264 of these neighborhood web sites in 10 markets.

• Maximized the use and deployment of resources throughout the
company. In 2010, the company continued its commitment to
transforming its business activities, including more consolidation
and centralization of functions that do not require a ph ysical pres-
ence in each of the company’s markets. In this regard, the compa-
ny has consolidated numerous production f acilities and established
centralized accounting, credit and collection functions w hich now
serve nearly all domestic business operations. These efforts have
achieved cost efficiencies and permitted improved local focus on
content and revenue-producing activities and these efforts will
continue to be aggressively pursued in 2011.

• Launched a resource sharing effort by its Phoenix publishing,

broadcasting and online operations which brought the company’s
channel 12 News television operation into the Republic Media
building. The television station is broadcasting from a high-tech
street-level studio. The combined new staff is part of a print,
broadcast and online collaboration designed to add breadth and
depth to coverage for readers and viewers, and initially is focusing
on four areas: breaking news, sports, features/entertainment and
photo/video.

• Maintained the company’s strong financial discipline and capital
structure, preserving its flexibility to make acquisitions, invest-
ments and affiliations. The company generated $773 million of
cash flow from operating activities in 2010, in the f ace of an
uneven economy. As a result, during 2010 the compan y’s long-term
debt was reduced by $710 million to $2.35 billion, and at the end
of the year the company’s senior leverage ratio was 1.97 times, well
within the limit of 3.5 times designated by the company’s principal
financial covenant. In September 2010, the company completed the
private placement of unsecured senior notes totaling $500 million
in two tranches: $250 million due in 2015 and $250 million due in
2018. At the same time, the company amended its revolving credit
agreements and extended the maturity date for the majority of its
lenders from March 15, 2012 to Sept. 30, 2014. Total commitments
under the amended revolving credit agreements are $1.63 billion
through March 15, 2012 and total e xtended commitments from
March 15, 2012 to Sept. 30, 2014 will be $1.14 billion.  With these
two actions, the company extended and greatly improved its debt
maturity profile.

• Improved the funded status of the Gannett Retirement Plan through
voluntary contributions totaling $130 million. As a result of the
contributions and a strong investment return for the plan’s assets
for 2010, at the end of the y ear, the plan’s funded status improved
to 85%.

• Strengthened the foundation of the company by finding, develop-
ing and retaining the best and the brightest emplo yees through a
robust Leadership and Diversity program. Gannett’s Leadership
and Diversity Council has been charged with attracting and retain-
ing superior talent and developing a diverse workforce that reflects
the communities Gannett serves.

Business portfolio: The company operates a diverse business
portfolio, established through acquisitions and inter nal development.
Some examples of this diversification are:

• CareerBuilder, the No. 1 employment web site in the U.S.

• PointRoll, a leading rich media mark eting company that 

provides Internet user-friendly technology, allowing advertisers to
expand their online space and impact.

• ShopLocal, a leader in multichannel shopping and adv ertising

• Expanded the Digital Employment Sales Center (DESC), a cen-

services.

tralized outbound telesales operation based at The Star in
Indianapolis, which focuses on selling CareerBuilder.com and
other employment advertising solutions in Gannett media markets
around the country. Staffing at the DESC g rew in 2010 and sales
more than tripled over the prior year.

• Employed a customer-centric approach to developing and selling
integrated marketing campaigns through a newly created national,
cross-divisional sales organization called CustomerOne Solutions.  

• Planet Discover, a provider of local, integrated online search and

advertising technology.

• MomsLikeMe, an internally developed national brand for social

networking among moms-site users at the local le vel, supplement-
ed with helpful information moms can use.

• QuadrantONE, a digital ad sales network formed with three other

top media companies.

• USA WEEKEND, a weekly newspaper magazine carried by more
than 700 local newspapers with an aggregate circulation reach of
23 million.

5

In October 2010, the company purchased a minority stake in
Ongo Inc., which operates a personal news service that gives con-
sumers a fundamentally new way to read, discover and share digital
news and information. Premiering with more than a dozen top-tier
titles in a single interf ace designed for readability, Ongo delivers full
articles and convenient customization features. Ongo is accessible
through any major web browser on computers, smartphones and
tablets. USATODAY.com is among the titles now available from
Ongo.

In March 2010, CareerBuilder purchased CareerSite.biz, parent
of three successful career-related operations in the U.K. Founded in
2001, CareerSite.biz operates two online recruitment niche sites
focusing on nursing and rail workers as well as a successful vir tual
career fair business.

In February 2009, the company purchased a minority interest in

Homefinder. Homefinder is a leading national online mark etplace
connecting homebuyers, sellers and real estate professionals.

In August 2008, the company purchased Pearls Review, Inc., an
online nursing certification and continuing education web site oper-
ated within Gannett Healthcare Group.

In July 2008, the company purchased a minority stake in

Livestream, a company that provides Internet broadcasting services.
In May 2008, the company purchased a minority stake in Cozi
Group Inc. (COZI). COZI is a free web service that helps families
manage busy schedules, stay in communication and share memories. 

In March 2008, the company purchased a minority stake in
Fantasy Sports Ventures (FSV). FSV, also known as Big Lead Spor ts,
owns a set of f antasy sports content sites and manages adv ertising
across a group of affiliated sites.

In February 2008, the company formed QuadrantONE, a new

digital ad sales network, with three other top media companies.
On Dec. 31, 2007, the company acquired X.com, Inc.

(BNQT.com). BNQT.com operates a digital media group of affiliated
sites covering eight different action sports including surf ing, snow-
boarding and skateboarding. BNQT.com is affiliated with the USA
TODAY Sports Media Group.  

In October 2007, the company, in partnership with another media
company, announced the formation of Metromix LLC, a digital joint
venture to expand a national network of local entertainment web sites
under the Metromix brand. Metromix LLC focuses on a common
model for local online enter tainment sites, and then scales the sites
into a national platform under the Metromix brand.

In October 2007, the company acquired Schedule Star LLC,
which operates HighSchoolSports.net, a digital content site ser ving
the high school sports audience, and the Schedule Star solution for
local athletic directors.

In May 2007, CareerBuilder became the exclusive content
provider to the MSN Careers channel in the U .S. through 2013.
Additionally, MSN and CareerBuilder broadened their alliance to
include key MSN international sites, facilitating an accelerated expan-
sion overseas for CareerBuilder.

• Clipper Magazine, a direct mail adv ertising magazine that publish-

es more than 700 individual market editions under the brands
Clipper Magazine, Savvy Shopper and Mint Magazine in more
than 30 states.

• Gannett Government Media (formerly Army Times), which pub-
lishes military and defense newspapers and has expanded into the
broadcasting and online arenas. Gannett Government Media col-
laborates with Gannett Washington, D.C. TV station WUSA to
produce “This Week in Defense News” which airs on Sunday
mornings.

• Gannett Healthcare Group publishes Nursing Spectrum,

NurseWeek and Nurse.com The Magazine, specializing in news,
continuing education opportunities and employment opportunities
for registered nurses (RNs) in a combined circulation of 720,000,
as well as Today in PT and Today in OT, featuring news, continu-
ing education opportunities and employment opportunities for
allied health professionals. Gannett Healthcare Group also oper-
ates Gannett Education, which delivers continuing education
opportunities to RNs and allied health professionals and includes
PearlsReview.com, an online nursing cer tification and continuing
education web site.

• Gannett Offset, a network of five commercial printing operations

in the U.S.

Newspaper partnerships: The company owns a 19.49% interest

in California Newspapers Partnership, which includes 19 daily
California newspapers; a 40.64% interest in Texas-New Mexico
Newspapers Partnership, which includes six daily newspapers in
Texas and New Mexico and four newspapers in Pennsylvania; and a
13.5% interest in Ponderay Newsprint Company in the state of
Washington. 

Joint operating agencies: The company’s newspaper subsidiary
in Detroit participates in a joint operating agenc y. The joint operating
agency performs the production, sales and distribution functions for
the subsidiary and another newspaper publishing company under a
joint operating agreement. Operating results for the Detroit joint
operating agency are fully consolidated along with a charge for the
minority partner’s share of prof its. Through May 2009, the company
also published the Tucson Citizen through the Tucson joint operating
agency in which the company held a 50% interest. Because of chal-
lenges facing the publishing industry, combined with the difficult
economy, particularly in the Tucson area, the company ceased publi-
cation of the Tucson Citizen on May 16, 2009. The company retained
its online site and 50% par tnership interest in the joint operating
agency, which provides service to the remaining non-Gannett news-
paper in Tucson. The company’s share of results for its share of the
Tucson operations are accounted for under the equity method , and
are reported as a net amount in “Equity income (losses) in unconsoli-
dated investee, net.” 

Strategic investments: In early January 2011, the company
announced the acquisition of Reviewed.com, a group of 12 product-
review web sites that provide comprehensive reviews for technology
products such as digital cameras, camcorders and high def inition tel-
evisions. Reviewed.com’s operation will be integrated with USA
TODAY as part of USA TODAY’s consumer media strategy. 

6

The company owns a 23.6% stake in Classif ied Ventures, an
online business focused on real estate and automoti ve advertising;
and a 19.7% interest in Sher mansTravel, an online travel news,
advertising and booking service.

With these acquisitions and investments, the company has estab-
lished important business relationships to leverage its publishing and
online assets and operations to enhance its online footprint, re venue
base and prof its.

Business segments: The company has three principal business
segments: publishing, digital and broadcasting. Beginning with the
third quarter of 2008, the company began reporting the new “Digital”
business segment, which includes CareerBuilder and ShopLocal
results from the dates of their full consolidation, on Sept. 3, 2008 and
June 30, 2008, respectively, as well as PointRoll, Planet Discover and
Schedule Star. Prior period results for PointRoll, Planet Discover and
Schedule Star have been reclassif ied from the publishing segment to
the new digital segment. Operating results from the operation of web
sites that are associated with publishing operations and broadcast 
stations are reported in the publishing and broadcast segments. 

Financial information for each of the company’s reportable seg-

ments can be found in the compan y’s financial statements, as dis-
cussed under Item 7 “Management’s Discussion and Analysis of
Financial Condition and Results of Operations” and as presented
under Item 8 “Financial Statements and Supplementary Data” of this
Form 10-K.

Publishing/United States
The company’s U.S. publishing operations, including USA TODAY,
reach 11.6 million readers every weekday and 12.0 million readers
every Sunday – providing critical news and information from their
customers’ neighborhoods and around the globe. 

At the end of 2010, the compan y operated 82 U.S. daily newspa-

pers, including USA TODAY, the nation’s largest-selling daily print
newspaper. These newspapers have combined daily paid circulation
of 5.1 million and also produce about 600 non-daily local publica-
tions in 30 states and Guam. The U.S. Community Publishing
(USCP) division and USA TODAY are headquartered in McLean,
VA. At the end of 2010, USCP had approximately 22,400 full- and
part-time employees.

In 2010, USATODAY.com launched its f irst two new content
verticals, Travel and YourLife. Travel’s post-launch average monthly
page views increased 61% between 2009 and 2010. The YourLife
vertical was launched in November 2010 and generated 2.5 million
page views in its f irst month. The USA TODAY Sports Media Group
was also created and designed to oversee and coordinate business
strategy for national sports initiatives across all of Gannett, including
USA TODAY, as well as Gannett’s community of local newspaper
properties, television stations, HighSchoolSports.net and
BNQT.com. USATODAY.com remains one of the most popular
newspaper sites on the web having achieved an average of more than
60 million visits per month between January and December 2010, a
14% increase over the same time period in 2009. 

Other businesses that complement, suppor t or are managed and
reported within the publishing segment include: USA WEEKEND,
Clipper Magazine, Gannett Government Media, Gannett Healthcare
Group and Gannett Offset. In 2009, Gannett News Service became
part of ContentOne; Gannett Retail Advertising Group represents the
company’s local newspapers in the sale of adv ertising to national and
regional franchise businesses; Gannett Direct Marketing offers
direct-marketing services; and Gannett Media Technologies
International (GMTI) develops and markets software and other prod-
ucts for the publishing industry and provides technology support for
the company’s newspaper and web operations.

News and editorial matters: The overarching mission of the
Gannett Information Centers in 2010 was to produce unique, top-
quality local content across multiple platfor ms. To protect excellent
local journalism, the U.S. Community Publishing division pursued
operational transformation. To be distinctive in local communities,
the division emphasized credible journalism available from only its
newspapers and digital products.

The division outlined f ive priorities:

• Enhance watchdog journalism, especially daily work.

• Reposition digital sites as the primar y medium for breaking news

and social networking.

• Reposition daily newspapers to focus on depth, analysis and con-

text.

The company’s local newspapers are managed through its USCP

• Create superior Sunday editions of newspapers.

division. These newspapers are positioned in major, mid-size and
small markets; this geographical diversity is a core strength of the
company.

Gannett publishes in major markets such as Phoenix, AZ;
Indianapolis, IN; Cincinnati, OH; Des Moines, IA; Nashville,  TN;
Asbury Park, NJ; Louisville, KY; and Westchester, NY.

Mid-sized markets are represented by Salem, OR; Fort Myers,

FL; Appleton, WI; Palm Springs, CA; Montgomery, AL; and
Greenville, SC.

St. George, UT; Fort Collins, CO; Sheboygan, WI; Iowa City, IA;

and Ithaca, NY, are examples of smaller markets.

USA TODAY was introduced in 1982 as the countr y’s first
national, general-interest daily newspaper. It is produced at f acilities
in McLean, VA, and transmitted via satellite to of fset printing plants
around the country. It is printed at Gannett plants in 12 U.S. markets
and commercially at offset plants, not owned by Gannett, in 20 other
U.S. markets.

• Enhance the sites’ positions as local community leaders.

The division’s commitment to watchdog journalism was demon-
strated by a partnership with the Investigative Reporters and Editors
(IRE) organization. IRE trained more than 250 Gannett repor ters and
editors at three “watchdog bootcamps” held across the countr y and
IRE’s annual conference. The depth and quality of investigative jour-
nalism in daily newspapers improved dramatically as a result of the
IRE investment.

To enhance Sunday editions, editors at every site focused strate-

gically on enhancements and additions tailored to highl y engaged
Sunday readers. Advertising and consumer sales initiatives supported
this initiative.  

Increased retention rates among new subscribers indicate that
content and product improvements are enhancing loyalty among
readers. Thirteen-week retention improved nearly 2.4% over the year
before, while 26-week retention improved nearly 7.4%.   

7

To support the quest for high-quality, unique local journalism,
the division took three important steps to promote operational effi-
ciency:

• Work began on the rollout of a compan ywide content-management
system. Cross-divisional teams worked on this massive project
throughout 2010 and installation begins in early 2011.  

• The common content-management system (CMS) enables U.S.

Community Publishing to centralize design of all print products at
five design studios. These studios will offer higher-quality design
that can be produced at many sites now and maximize the effi-
ciencies of the new content management system. Studios will be
created in early 2011 in Asbury Park, NJ; Nashville, TN;
Louisville, KY; Des Moines, IA; and Phoenix, AZ.

• A partnership with USA TODAY provides its branded content for
use in community newspapers, freeing local journalists for local
reporting.

These projects promote top-quality jour nalism while seeking dra-

matic operational transformation.

The company’s domestic daily newspapers received Gannett’s
wire service in 2010 and subscribe to The Associated Press. Some
newspapers use supplemental news services and syndicated features.
The ContentOne initiative helped to efficiently distribute content
among sites.

The company operates news bureaus in Washington, DC, and
four state capitals – Albany, NY; Baton Rouge, LA; Trenton, NJ; and
Tallahassee, FL.

In 2010, Gannett newspapers and journalists received national

recognition for excellent work.  

Des Moines (IA) Register photographer Mary Chind was award-
ed the Pulitzer Prize in Breaking Ne ws Photography for her dramatic
photo of a construction worker rescuing a woman from the Des
Moines River. Chind’s winning photo showed the construction work-
er dangling from a crane, reaching to g rab the woman from roiling
flood waters.

The Asbury Park (NJ) Press was named a f inalist in the Pulitzer
Prize Public Service category for “Fighting New Jersey’s Tax Crush,”
a series about the archaic proper ty tax system that hur ts low-income
residents. The newspaper reported how the state’s tax structure bank-
rupts families, destroys businesses and drives low- and moderate-
income workers out of New Jersey.

The National Press Foundation awarded Mark Silverman, editor

and vice president/content and audience development of The
Tennessean in Nashville, the Benjamin C. Bradlee Editor of the  Year
Award. The award was given to Silverman because of his newspa-
per’s “outstanding coverage of unexpected floods in 2010 and its
innovative use of social media platfor ms to extend that coverage and
bind its community together.” 

The Tennessean’s coverage of the flood also received two other

honors from the Online News Association annual competition:

• First place in the breaking news/small category.

• Citation in the Best Use of Multimedia/Ov er 50,000 category for

coverage of the flooding.

Other Gannett honors included these 2010 Associated Press

Managing Editors (APME) Award winners:

• The Asbury Park (NJ) Press won the Public Service Award for its

work on the property tax system in New Jersey. 

• Two of the three f inalists for Innovator of the Year Award were

from Gannett: The Rochester (NY) Democrat and Chronicle was
cited for its Picture the Impossible augmented reality game devel-
oped in partnership with the Rochester Institute of Technology;
and the Statesman Journal in Salem, OR, was cited for its exten-
sive use of social networking in all types of repor ting.

• FLORIDA TODAY in Brevard won the Online Convergence

Award for a multimedia package that look ed at the life of William
Dillon, who spent 27 years behind bars for a crime he did not
commit. It combined a special Flash presentation, a 44-minute
documentary and stories.

Photojournalist Bill Luster of The Courier-Journal at Louisville,

KY, was the 2010 recipient of the National Press Photo graphers
Association’s Joseph A. Sprague Memorial Award, the organization’s
highest honor.

APME also honored two Gannett journalists for their longstand-

ing commitment to diversity in newspaper content and newsroom
recruiting. The 2010 Robert G. McGruder Awards for Diversity
Leadership were given to Randy Lovely, editor and vice president of
The Arizona Republic in Phoenix, and Bill Church, e xecutive editor
of the Statesman Journal in Salem, OR. 

Audience research: As Gannett’s publishing businesses continue

their mission to meet consumers’ news and information needs any-
time, anywhere and in any form, the company remains focused on an
audience aggregation strategy. The company considers the reach and
coverage of multiple products in their communities and measures the
frequency with which consumers interact with each Gannett product.  

Results from 2010 studies indicate that man y Gannett local
media organizations are reaching more people more often. F or exam-
ple, in Wilmington, DE, the combination of all Gannett products
reach 85% of the adult population, an a verage of 5.9 times a week
for 2.05 million total impressions each w eek – a 6% increase since
2008.

The company has gathered audience agg regation data for 49

Gannett markets and will continue to add more data in 2011.
Aggregated audience data allows advertising sales staff to provide
detailed information to advertisers about how best to reach their
potential customers including the most effective product combination
and frequency. This approach enables the company to increase its
total advertising revenue potential while maximizing advertiser effec-
tiveness. Six key advertiser segments were identified and perform-
ance within each segment is measured in every study. Through digi-
tal growth and the development of ancillary products, Gannett news-
papers have maintained their high reach of approximately 70% or
more of adults in each of the six se gments. The ad sales staff is con-
tinually trained on how to best execute an audience-based selling
strategy. 

8

Scarborough Research measures 81 of the nation’s top markets.
In a report on market penetration, the number of adults in a commu-
nity who access a publication and its related web site, showed that 3
out of 4 adults in the Rochester , NY market in a given week either
read the print version of the Rochester Democrat and Chronicle or
visited its web site (democratandchronicle.com), making it the top-
ranked newspaper in the country for integrated audience penetration.
Gannett had three of the top four ne wspapers (Rochester, the Gannett
East Wisconsin Newspapers and The Des Moines Register) in com-
bined newspaper and web site penetration. These markets are indus-
try leaders because they understand and aggressively pursue different
audiences for different platforms – true audience aggregation.

In addition to the audience-based initiative, the company contin-

ues to measure customer attitudes, behaviors and opinions to better
understand its customers’ web site use patterns and to use focus
groups with audiences and advertisers to better determine their
needs. In 2009, the U.S. Community Publishing research group
launched an ongoing longitudinal study to measure audience and
sentiment of consumers in key markets. To date, the group has con-
ducted more than 11,500 inter views for the study.

Circulation: Detailed information about the circulation of the
company’s newspapers may be found beginning on page 18. Daily
circulation declined in nearly all of the company’s newspaper mar-
kets, a trend generally consistent with the domestic newspaper
industry.

However, 28 U.S. Community Publishing sites increased Sunday

home delivery volume compared to the previous year based on the
ABC September 2010 Publisher’s Statement, including Appleton,WI;
Asheville, NC; Binghamton, NY; Burlington, VT; Cincinnati, OH;
Clarksville, TN; Lafayette, IN, Des Moines, IA; Fort Myers, FL;
Green Bay, WI; Greenville, SC; Lafayette, LA; Lansing, MI; Muncie,
IN; Murfreesboro, TN; Nashville, TN; Palm Springs, CA; Pensacola,
FL; Phoenix, AZ; Port Huron, MI; Poughkeepsie, NY; Reno, NV;
Salem, OR; Salisbury, MD; Sioux Falls, SD; Springf ield, MO;
Wausau, WI; and Wilmington, DE. In total, U.S. Community
Publishing reported home delivery Sunday circulation was up 0.7%
with the September 2010 Statement.

Home-delivery prices for the company’s newspapers are estab-
lished individually and range from $1.70 to $3.80 a w eek for daily
local newspapers and $0.85 to $3.40 a cop y for Sunday newspapers.
Price increases for certain elements of local circulation volume were
initiated at f ive newspapers in 2010.

Three U.S. Community Publishing sites – Greenville, SC;
Tallahassee, FL; and St. George, UT – introduced three new con-
sumer subscription options after establishing pay walls for their web
sites. Subscriber options include: 1) print, e-Edition and w eb site; 2)
e-Edition and web site; and 3) web site only. E-Editions are exact
replicas of the print version, which are served electronically to the
consumer. This new subscription model was established in July 2010
and is being closely monitored to identify technology improvements
and evaluate consumer feedback. 

At the end of 2010, 69 of the company’s domestic daily newspa-
pers, including USA TODAY, were published in the morning, and 13
were published in the evening. For local U.S. newspapers, excluding
USA TODAY, morning circulation accounts for 98% of total dail y
volume, while evening circulation accounts for 2%.

On Dec. 8, 2008, the single cop y price of USA TODAY at news-

stands and vending machines was increased from 75 cents to $1.00.
Mail subscriptions are available nationwide and abroad, and home,
hotel and office delivery is available in many markets. Approximately
47% of its net paid circulation results from single-cop y sales at news-
stands, vending machines or to hotel guests, and the remainder is
from home and office delivery, mail, educational and other sales.
Advertising: U.S. Community Publishing newspapers have
advertising departments that sell retail, classif ied and national adver-
tising across multiple platforms including the print newspaper, online
and niche publications. The company also has a national ad sales
force to focus efforts on the largest national advertisers. The compa-
ny also contracts with outside representative firms that specialize in
the sale of national ads. Ad revenues from newspaper affiliated
online operations are reported together with revenue from print pub-
lishing.  

Retail display advertising is associated with local merchants or
locally owned businesses. In addition, retail includes re gional and
national chains – such as depar tment and grocery stores – that sell in
the local market. 

Classified advertising includes the major categories of automo-

tive, employment, legal, real estate/rentals and private party con-
sumer-to-consumer business for merchandise and ser vices.
Advertising for classif ied segments is published in the classif ied sec-
tions, in other sections within the ne wspaper, on affiliated web sites
and in niche magazines that specialize in the se gment. 

National advertising is display advertising principally from
advertisers who are promoting national products or brands. Examples
are pharmaceuticals, travel, airlines, or packaged goods. Both retail
and national ads also include preprints, typicall y stand-alone multiple
page fliers that are inser ted in the newspaper.  

The division’s audience aggregation strategy gives it the ability to

deliver specific audiences that advertisers want. Although some
advertisers want mass reach, many want to target niche audiences by
demographics, geography, consumer buying habits or customer
behavior. 

In 2010, Gannett and Yahoo! announced a local advertising part-
nership that brings together Gannett’s strong local media organization
brands, sales capacities and leading web site audiences with Yahoo!’s
high-quality audience. All of Gannett’s 81 local publishing organiza-
tions will sell Yahoo! advertising inventory as part of Gannett’s local
advertising solutions. As a result, local advertisers will benef it from
expanded digital reach and audience targeting capabilities based on
geography, user demographics, interests and more against that
expanded audience. In addition, Gannett will be le veraging the tar-
geting and ad ordering capabilities of the  APT from Yahoo! Platform
for local sales. This partnership will extend Gannett’s local media
organization reach to cover as much as 80% of the total digital audi-
ence in each market. Whether it is mass reach or a niche audience,
the approach sites use is to identify an adv ertiser’s best target cus-
tomers and develop advertising schedules that combine products
within a site’s portfolio to best reach the desired audience with the
appropriate frequency.  

9

In 2010, U.S. Community Publishing expanded the use of online

reader panels to four additional mid-size markets for measuring
advertising recall and effectiveness. The reader panels, now in 16
markets, include nearly 30,000 opt-in respondents who provide valu-
able feedback regarding the ROI and effectiveness of more than
4,200 advertisements and 2,300 news articles. Reader panels are also
used to identify consumer sentiment and trends.  This capability
allowed markets to provide deeper insights for advertisers and ROI
metrics that are in high-demand from customers.   

The company’s audience-based sales efforts have been directed at

all levels of advertisers, from small, locally owned merchants to
large, complex businesses. Along with this sales approach, the com-
pany has intensif ied its sales and management training and impro ved
the quality of sales calls. Digital kno wledge and a Gannett f ive step
consultative sales process were focus training topics in 2010 with
formal training delivered in 34 Gannett markets.

A major company priority is to restr ucture its sales organizations

to match the needs of customers while creating additional efficien-
cies to lower the cost of sale. The company’s newspapers redesigned
their sales teams around three general g roups of customers: strategic
national, key local and small local controllable accounts. The struc-
ture aligns sales and suppor t resources to customers’ needs and pro-
vides efficient service and affordable packages to smaller accounts
and customized, innovative solutions to larger, more market-driven
clients. The structure also includes digital specialists who work to
expand the company’s online share in the local mark et for retail and
classified verticals, Cars.com, Homefinder.com and
CareerBuilder.com and product specialists in the company’s larger
markets who focus on growing niche advertisers in non-daily publi-
cations. 

To better serve top local customers and win more mark et share,

the company created f ive Gannett Client Solutions Groups.
Functioning much like local ad agencies, the g roups develop highly
designed creative campaigns to give customers a competitive edge in
the marketplace. The campaigns are comprehensive and often extend
beyond the newspaper’s product portfolio, providing a high level of
service.

The national newspaper ad sales team is responsible for large
national retail accounts. These resources give national customers one
point of contact for all Gannett mark ets, enable the company to have
more strategic conversations, respond better to customers’ needs, and
permit local newspaper sales personnel to focus on adv ertisers in
their markets. 

This national team works with the national sales resources for
Digital, Broadcast and USA TODAY, to create multi-market, multi-
platform solutions for national advertisers scalable across the country.
Digital operations: The overriding objective of the company’s
online strategy at Gannett newspapers is to provide compelling con-
tent that best serves its customers. A key reason customers turn to a
Gannett newspaper’s online site is to f ind local news and informa-
tion. The credibility of the local newspaper, a known and trusted
information source, extends to the newspaper’s web site and thus dif-
ferentiates the web site from other Inter net sites. This factor allows
Gannett newspapers to compete successfully as Internet information
providers. 

A second objective in the company’s online business develop-
ment is to maximize the natural syner gies between the local newspa-
per and local web site. The local content, customer relationships,
news and advertising sales staff, and promotional capabilities are all
competitive advantages for Gannett. The company’s strategy is to use
these advantages to create strong and timely content, sell packaged
advertising solutions that meet the needs of adv ertisers, operate effi-
ciently and leverage the known and trusted brand of the newspaper.  
The company’s local newspaper web sites achieved significant
growth in audience reach in 2010, as page vie ws were up 11%, and
visitors rose 14% as measured inter nally using Omniture. In 2010, in
coordination with the Digital division, U.S. Community Publishing
successfully piloted a  significant redesign of its web sites at two
properties, www.indystar.com and www.newarkadvocate.com. The
redesign is aimed at creating a more rele vant and enjoyable experi-
ence for users, driving audience growth, and establishing unique mar-
keting opportunities for advertisers. A rollout of the new design
across all web sites will continue during the f irst quarter of 2011.    
Gannett continued to expand its online ad sales capabilities in
2010 locally and nationally. Locally, the company partnered with
Yahoo! to enable local sales forces to sell Yahoo! advertising invento-
ry as part of Gannett’s local advertising solutions. As a result, local
advertisers will benef it from expanded digital reach. Throughout
2010, the national digital sales team sold an increasing amount of
local inventory, continuing to execute a strategy established to aggre-
gate the substantial inventory across the Gannett network. Both local
and national sales efforts will continue in 2011.

GMTI provides technological support and offerings for the com-
pany’s domestic newspapers and Internet activities, including ad soft-
ware and database management, editorial production and archi ving,
and web site hosting. In addition, GMTI provides similar services to
other newspaper companies.

Non-daily operations: The publication of non-daily products
continued to be an impor tant part of the company’s market strategy
for 2010. The company publishes non-daily publications including
glossy lifestyle magazines, community newspapers and publications
catering to one topic, such as health or cars.  The company’s strategy
for non-daily publications is to appeal to k ey advertising segments
(e.g. affluent women, women with children or young readers). Non-
daily products help the company’s newspaper operations increase
overall impressions and frequency for advertisers looking to reach
specific audience segments or in some cases, lik e community week-
lies, provide a lower price point alternative for smaller advertisers
with specific geographic targets, thus helping to increase the ne wspa-
per operation’s local market share.

Gannett has been producing specialty publications across several
markets to take advantage of market opportunities. The second First-
Time Homebuyers Guide, pegged to the federal government’s home-
buyer tax credits, was a glossy booklet with unifor m editorial content
and local advertising. It was mailed to about 250,000 renters across
38 markets. Publication coverage included non-Gannett newspaper
markets.

10

Production: Product quality and efficiency improvements contin-
ue in several areas, as improved technology resulted in greater speed
and accuracy and led to continued opportunities for consolidation of
job functions. That trend will continue through 2011. 

In 2007, two Gannett Production Centers were established in Des

Moines and Indianapolis to enhance print quality of the photos for
the majority of its newspapers. This operation was expanded in 2010
with a commercial contract with another lar ge publisher to process
their images. In January 2010, advertising production for the U.S.
Community Publishing division was incorporated into these two cen-
ters. The objective is to maintain high quality and ser vice for adver-
tisers while improving efficiency. At the end of 2010, ad production
work was being completed for 54 sites, producing nearl y 20,500 ads
weekly. The remaining sites will transition to the centers b y mid-year
2011.

At the end of 2010, all 82 domestic dail y newspapers were print-
ed by the offset process, and the majority had con verted their presses
to a 44-inch web. Presently, all U.S. Community Publishing daily
newspapers are printed on 45 g ram paper. Also by year end, 68% of
these newspapers have outsourced their printing to commercial print-
ers or to other Gannett and non-Gannett newspapers. In addition,
54% of the newspapers are designed and paginated in centralized
editing hubs.

Competition: The company’s newspapers and affiliated web sites
compete with other media for adv ertising principally on the basis of
their performance in helping to sell the adv ertisers’ products or serv-
ices. Newspapers also compete for circulation and readership against
other professional news and information operations and individual
content creators. While most of the company’s newspapers do not
have daily newspaper competitors that are published in the same city,
in select larger markets, there are competitors. Most of the compa-
ny’s newspapers compete with other newspapers published in subur-
ban areas, nearby cities and towns, free-distribution and paid-adver-
tising publications (such as weeklies), and other media, including
magazines, television, direct mail, cable television, radio, outdoor
advertising, telephone directories, e-mail marketing, web sites and
mobile-device platforms.

Web sites which compete for the principal traditional classif ied

advertising revenue streams such as real estate, employment and
automotive, have had the most signif icant impact on the company’s
revenue results.

The rate of development of opportunities in, and competition
from, digital communications media, including Inter net and mobile
platforms, is increasing. Through internal development programs,
acquisitions and partnerships, the company’s efforts to explore new
opportunities in news, information, communications and audience
generation will keep expanding. The company continues to seek
more effective ways to engage with its local communities using all
available media platforms and tools.

Environmental regulation: Gannett is committed to protecting
the environment. The company’s goal is to ensure its f acilities com-
ply with federal, state, local and foreign en vironmental laws and to
incorporate appropriate environmental practices and standards in its
operations.  

The company is one of the industr y leaders in the use of rec ycled
newsprint, increasing its purchases of newsprint containing recycled
content from 42,000 metric tons in 1989 to 310,679 metric tons in
2010. During 2010, 69% of the compan y’s domestic newsprint pur-
chases contained recycled content, with an average recycled 
content of 46%. 

The company’s newspapers use inks, photographic chemicals,
solvents and fuels. The use, management and disposal of these sub-
stances are sometimes regulated by environmental agencies. The
company retains a corporate environmental consultant who, along
with internal and outside counsel, oversees regulatory compliance
and preventive measures. Some of the company’s newspaper sub-
sidiaries have been included among the potentially responsible par-
ties in connection with the alle ged disposal of ink or other w astes at
disposal sites that have been subsequently identified as requiring
remediation. Additional information about these matters can be
found in Item 3, Legal Proceedings, in this Form 10-K. The company
does not believe that these matters will have a material impact on its
financial position or results of operations.

Raw materials – U.S. & U.K.: Newsprint, which is the basic raw

material used to publish newspapers, has been and may continue to
be subject to signif icant price changes from time to time. During
2010, the company’s total newsprint consumption was 539,000 met-
ric tons, including consumption by USA WEEKEND, USA TODAY,
tonnage at non-Gannett print sites and by Newsquest. Newsprint con-
sumption was 10% lower than in 2009. The company purchases
newsprint from 18 domestic and global suppliers.  

In 2010, newsprint supplies were adequate. The company has and

continues to moderate newsprint consumption and expense through
press web-width reductions and the use of lighter basis w eight paper.
The company believes that available sources of newsprint, together
with present inventories, will continue to be adequate to suppl y the
needs of its newspapers.

The average cost per ton of newsprint consumed in 2010
declined 15% compared to 2009, driven by reduced consumption
and favorable supplier arrangements that acted to mitigate domes-
tic price increases. In 2011, the compan y expects higher newsprint
expenses in the U.S. and in the U.K. attributable to producer sup-
ply rationalizations and increased offshore demand. Newsprint
consumption is expected to decline in 2011.

11

Publishing/United Kingdom
Newsquest publishes 17 daily paid-for newspapers and more than 200
weekly newspapers, magazines and trade publications in the U.K., as
well as a wide range of niche products. Ne wsquest operates its pub-
lishing activities around regional centers to maximize the use of man-
agement, finance, printing and personnel resources. This approach
enables the group to offer readers and advertisers a range of attractive
products across the market. The clustering of titles and, usually, the
publication of a free newspaper alongside a paid-for newspaper,
allows cross-selling of advertising among newspapers serving the
same or contiguous markets, thus satisfying the needs of its adv ertis-
ers and audiences. Newsquest produces free and paid-for newspapers
with an attractive level of quality local editorial content. Ne wsquest
also distributes a substantial volume of advertising leaflets in the
communities it serves. Most of Newsquest’s paid-for newspaper dis-
tribution is outsourced to wholesalers, although direct delivery is
employed as well to maximize circulation sales oppor tunities.

Newsquest’s newspapers operate in competitive markets. Their
principal competitors include other regional and national newspaper
and magazine publishers, other advertising media such as broadcast
and billboard, Internet-based news and other information and com-
munication businesses.

In 2009, Newsquest exited one of its commercial printing units,

Southernprint. Newsquest revenues for 2010 were approximately
$525 million, down 6% in local cur rency excluding Southernprint,
reflecting the continuing difficult economy. While most advertising
revenue categories declined, growth of 1% was achieved in newspa-
per property advertising, and digital revenues grew by 6%. As with
U.S. newspapers, advertising, including ad revenue from online web
sites affiliated with the publications, is the largest component of
Newsquest’s revenue, comprising approximately 73%. Circulation
represented 21% of revenue. Although experiencing declining vol-
umes, audited copy sales for Newsquest’s daily paid-for titles outper-
formed major competitor groups in the f irst half of the year (the
most recent period for which audited data was available). Printing for
third-party newspaper publishers accounts for most of the remainder
of revenue. During 2010, Newsquest won additional third party com-
mercial printing contracts, resulting in g rowth in that category of rev-
enues of £1.6m (14%).

back-office functions, particularly in pre-press, where the manage-
ment of the transmission of the adv ertisements to outsourced
providers was centralized. 

In October  2010, after discussion with its pension plan tr ustees

and employees, the decision was made to close its Newsquest
defined benefit plan to future accr ual, effective March 31, 2011. The
plan closure was made to reduce pension e xpense and funding
volatility and was part of a package of measures to address the plan’s
deficit. The company expects that some of the savings from closing
the defined benefit plan will be par tially offset by increased mem-
bership in Newsquest’s defined contribution plan.

Total costs f inished 9% down from 2009 in local currency, as a

result of the range of cost reduction measures tak en.

Digital operations: Newsquest actively seeks to maximize the
value of its local media brands through digital channels. Ne wsquest’s
most recent data indicated that an a verage of 7.5 million unique users
accessed the Newsquest site network each month during the period
July - December 2010.

Newsquest’s total online revenue increased by 6% in local cur-
rency. Online banner revenues grew by 16% from 2009, propelled by
improved audiences and sales activity.

During 2010, Newsquest’s 50% interest in the online employ-
ment web site f ish4jobs.co.uk was substantially reduced as a result of
Newsquest’s phased exit from Fish4. As of January 2011,
Newsquest’s digital employment advertising began being served by
Careerbuilder, increasing the potential audience to both
Careerbuilder and Newsquest’s customers.

In Scotland, the group’s wholly owned market leading recruit-

ment web site, s1, increased revenues by 9% from 2009.

Digital operations - Publishing and Broadcasting
Gannett Digital’s mission is to provide its connected audience with
the most interactive, real-time news and information delivered to any
digital device. The company’s goal is to engage its local communities
in a way that creates conversations and empowers its community
members to connect and share common interests.  The company’s
advertisers leverage Gannett’s strong marketing services platform to
gain access to Gannett’s wide, diverse audience in order to effectively
brand and market their products. 

Editorial quality was recognized through the awards won in the

The audience Gannett aggregates across the company’s 100-plus

year. The Sunday Herald won the best weekly paper in the 2010
European Newspaper Awards and The Herald is the cur rent Scottish
Daily Newspaper of the Year. Newsquest papers also won a number
of other regional press awards.

In the north of England, Newsquest launched Northern Farmer in
2010, a sister title to the The Scottish Farmer, immediately contribut-
ing to revenues and earnings. Newsquest also established a Digital
Employment Service Center sales operation in the U.K. following the
same template as the U.S. community newspaper operation.

In 2010, distribution to retailers was reorganized in two markets
and outsourced to wholesalers. A centralized telephone operation to
canvass lapsed customers from its direct deli very operations in a
more cost effective manner was established in the year and is being
rolled out.

Significant restructuring in response to the economic unevenness
and lower revenues resulted in reducing the number of employees at
Newsquest to 4,800 at year end, a decrease of 6% compared to 2009.
Cost reduction initiatives included the consolidation of a number of

newspaper and broadcast online proper ties, combined with its uni-
fied ad serving platform, enables it to create a large online ad net-
work. In December 2010, Gannett’s total online U.S. Internet audi-
ence totaled 52 million monthly unique visitors, reaching about 24%
of the Internet audience, as measured by comScore Media Metrix.
Given the scale across the company’s entire network, its strategy is to
extend its value proposition beyond those premium brands to audi-
ence segments through both contextual and behavioral ad targeting.
In 2010, the national digital sales force reor ganized under new lead-
ership and achieved solid success in executing this strategy. During
the year, an increasing amount of inventory was monetized by the
national sales force at premium CPMs, helping to decrease Gannett’s
reliance on outside ad sales channels.

The company continues to see benef its from the rollout of its
unified advertising serving platform, including the establishment of
more comprehensive analytics and reporting. To increase efficiency
and better serve digital advertisers, in 2010 Gannett created a cen-
tralized local advertising operations group based out of McLean, VA,
and Fort Myers, FL.

12

In order to drive audience growth, in 2011 the company will roll

out a major redesign of its core newspaper and broadcast web sites
that it began piloting in 2010. The redesign is intended to create a
more relevant and enjoyable experience for users and also establish
an infrastructure that will allow for constant updates. This will allow
the company to be more nimble in making future changes to its sites
to benefit both users and advertisers. The company believes the
redesign project will add appropriate social media and conte xtual
tools to create better experiences for users and will establish unique
advertising opportunities that will deliver better engagement and
enable stronger connections between advertisers and consumers. 

In addition to the infrastr ucture that will allow for more constant
updates to the sites, Gannett is also reor ganizing its product develop-
ment processes, adopting new processes to enable faster releases.
This will enable more rapid development and experimentation that
will allow Gannett to compete in the rapidly evolving marketplace.  

Gannett also continues to execute on its vertical strategy of grow-
ing niche audiences. The MomsLikeMe.com network had an average
of over 800,000 monthly unique visitors in 2010, according to
comScore. MomsLikeMe.com also made signif icant progress in
attracting premier national advertisers, such as Kohl’s, Mederma and
Nintendo.

Video, both on-demand and live, remained a focus in 2010.
Gannett has increased its monthly video views to 25 million in
December 2010, by creating and licensing more video content and
optimizing its video players for mobile sites and search engines.  The
company added new video monetization opportunities for advertisers
in 2010, such as a video overlay ad unit. Gannett’s newspaper proper-
ties leveraged Livestream to deliver compelling live video for users,
including Louisville’s use of four live feeds simultaneously for its
election night coverage and USA TODAY’s coverage of the Chilean
miners rescue. As video represents a key growth area in the online
marketplace, in 2011 the company will remain focused on both video
content development and monetization.  

As Gannett innovates and builds its digital footprint on the w eb,

it also continues to invest in the rapidly growing mobile sector. In
2010, Gannett’s properties served 1.6 billion mobile page views,
experiencing growth of 267% year over year from 435 million in
2009. Additionally, Gannett invested in growing its staff dedicated to
mobile, including a sales team and de velopers. Additionally, the
mobile team is currently rolling out a new mobile content manage-
ment system that will allow both centralized and local resources to
build and manage content (including video), and mobile sites using a
common development framework. USA TODAY continued its lead-
ership role in the mobile space with its  April launch on the iPad; by
January its application reached more than 1.6 million downloads and
continues to be ranked one of the top news Apps. The iPad applica-
tion enjoyed considerable advertiser support with PointRoll-powered
rich media advertising campaigns from brands such as Mar riott,
Coca Cola, Capital One and Chr ysler. Combined with other USA
TODAY mobile applications launched in 2008 and 2009, total appli-
cation downloads topped 7 million through the end of 2010.
Gannett’s text messaging program also saw significant growth in
2010, sending over 100 million messages for the y ear.

Going forward, Gannett Digital will continue to in vest in opera-
tions to remain competitive and efficient, and, as noted above, will
build out and ref ine the company’s sales efforts to drive revenue
growth. By leveraging impressive content and audience assets and
combining them with technology platforms, Gannett intends to create
the next generation of online advertising.

Digital segment
The digital business segment includes CareerBuilder, as well as
PointRoll, ShopLocal, Planet Discover and Schedule Star. At the end
of 2010, the digital segment had approximately 2,100 full-time and
part-time employees.

On Sept. 3, 2008, the company increased its ownership in

CareerBuilder to 50.8% from 40.8%, obtaining a controlling interest,
and therefore, the results of CareerBuilder since then ha ve been fully
consolidated. On June 30, 2008, the compan y increased its owner-
ship in ShopLocal to 100% from 42.5%, and from that date the
results of ShopLocal have been fully consolidated. Prior to these
increased investments, the company’s equity share of CareerBuilder
and ShopLocal results were reported as equity earnings. Subsequent
to the CareerBuilder acquisition, the company has reflected a non-
controlling interest charge on its Statements of Income (Loss) related
to the other partners’ ownership interest.

CareerBuilder is the global leader in human capital solutions,
helping companies to target, attract and retain talent.  Its online job
site, CareerBuilder.com, is the largest in North America with the
most traffic and revenue. Currently, CareerBuilder operates web sites
in 18 countries outside the U.S., including the U.K., France,
Germany, Canada, India and China, and is looking to e xpand global
operations further in 2011. CareerBuilder provides resources for
everything from talent intelligence and employment branding to
recruitment support. Most of the revenues are generated by its own
sales force but substantial revenues are also earned through sales of
employment advertising placed with CareerBuilder’s owners’ affiliat-
ed newspapers.

In March 2010, CareerBuilder purchased CareerSite.biz, parent
of three successful career-related operations in the U.K. Founded in
2001, CareerSite.biz operates two online recruitment niche sites
focusing on nursing and rail workers as well as a successful vir tual
career fair business. 

CareerBuilder has a long-term strategic marketing agreement
with Microsoft. CareerBuilder is headquar tered in Chicago, IL, and
at the end of 2010, it had appro ximately 1,700 full-time and par t-
time employees.

PointRoll is the leading provider of digital marketing services

and technology. PointRoll enables effective digital marketing by
delivering the art and science of consumer engagement, allo wing
advertisers, agencies and publishers to create, deliver and measure
interactive and action-inspiring online rich media displa y, video,
mobile, and social campaigns. PointRoll provides the creative tools,
insights and analytics, distributed content, and expertise marketers
need to effectively engage consumers, make an impression, and con-
vert them into buyers and brand supporters. Powering more than
50% of all rich media campaigns online, P ointRoll works with over
1,000 advertisers, thousands of online publishers and serves over 150
billion ad impressions each year. Founded in April 2000, PointRoll
has been instrumental in the evolution of digital engagement and has
evolved beyond the expandable banner ad to offer marketers the abil-
ity to f ind consumers wherever they are across any digital platform
and deliver a relevant brand or direct response e xperience, dramati-
cally improving ad effectiveness while gaining actionable insights.
Recent innovations include dynamic ad creation solution AdControl,
creative tool AdArchitect, interactive in-stream video ads, mobile
rich media ads and several other best-of-breed technologies.
PointRoll is headquartered in Conshohocken, PA, and maintains
offices across the U.S. and Canada. PointRoll’s revenue and operat-
ing profit improved significantly in 2010.

13

ShopLocal, the retail division of PointRoll and leader in multi-
channel shopping services, connects retailers with shoppers through
innovative, effective and measurable marketing solutions, enabling
over 100 of the nation’s top retailers to deliver highly interactive, tar-
geted and engaging localized promotions to shoppers through online
circulars, display advertising, search, social media, digital out of
home and mobile. The result is highly effective communications that
deliver the right message, to the right person, at the right time.
Pioneering the use of the Inter net for driving in-store sales with
online circulars, ShopLocal has spent the past decade de veloping
digital marketing solutions and building a powerful publisher net-
work that connects one-to-one with shoppers. ShopLocal’s leading
client base includes Target, Best Buy, Home Depot, CVS, Albertsons
and Sears. ShopLocal is headquar tered in Chicago, IL, and is no w
operated together with PointRoll. Its revenues and operating prof it
also improved significantly in 2010.

Planet Discover provides hosted search and advertising services

that allow clients to offer consumers robust local information
through search. Its innovative technology enables clients to provide
specialized, private-label search functionality that gives users a sim-
ple-to-use interface for f inding all the local infor mation they need,
and gives advertisers valuable exposure to local consumers at that
critical time when purchases are considered. Planet Discover is head-
quartered in Fort Mitchell, KY.

Schedule Star LLC is the No. 1 scheduling solution for high

school athletic departments.  The company has expanded
HighSchoolSports.net into a top digital spor ts media brand, and into
a content, technology and advertising solution for the USA TODAY
Sports Media Group and a g rowing number of local newspapers and
television stations. HighSchoolSports.net’s hyper-local focus, with a
home page for over 16,000 U.S. high schools, has attracted national
brand marketers by connecting them with a highly engaged audience
of teens and parents through inte grated custom solutions like a
national cheerleading video competition and interactive content fea-
tures such as Massey Ratings, a computerized ranking of v arsity
teams by league, state and nation. Schedule Star is headquar tered in
suburban Pittsburgh, PA.

Competition: For CareerBuilder, the market for online recruit-
ment solutions is highly competitive with a multitude of online and
offline competitors. Competitors include other employment related
web sites, general classif ied advertising web sites, professional net-
working and social networking web sites, traditional media compa-
nies, Internet portals, search engines and blogs. The barriers for entry
into the online recruitment market are relatively low and new com-
petitors continue to emerge. Recent trends include the rising popular-
ity of professional and social media netw orking web sites which have
gained traction with employer advertisers. The number of niche job
boards targeting specific industry verticals has also continued to
increase. CareerBuilder’s ability to maintain its e xisting customer
base and generate new customers depends to a signif icant degree on
the quality of its ser vices, pricing and reputation among customers
and potential customers.

For PointRoll, the market for rich media advertising technology
solutions is highly competitive with a dozen or so main competitors.
Competitors include divisions of larger public media and technology
companies, and several earlier-stage independent rich media, dynam-
ic ad, video, mobile, and social adv ertising technology specialists.
The barriers to entry in the rich media mark et are moderate. Recent
trends include the shift towards audience-centric, exchange-based
media buying, entry of dynamic ad generation specialists, the mo ve
towards automated creative design tools, and the shift of video con-
tent online with associated in-stream adv ertising opportunities.
Increasingly, marketers and their agencies are looking for adv ertising
technology providers that can scale across media platfor ms, includ-
ing rich media, video and mobile. P ointRoll’s ability to maintain and
grow its customer base and revenue depends largely on its continued
product innovation, level of service quality, depth of marketing ana-
lytics and ultimately the effectiveness of its rich media adv ertising
and resulting customer satisfaction.

For ShopLocal, the market for digital store promotions is highl y
competitive and evolving as digital media transfor ms marketing pro-
grams. ShopLocal competitors in the online circular space are also
numerous. Recent trends include the increasingly rapid consumer
media shift to digital for mats and the growth in research-online-buy-
offline shopping behavior. These are driving an evolution and eventu-
al transformation of marketing for the store which creates potential
challenges from traditional as well as new competitors. The barriers
to entry in the space are moderate. ShopLocal’s ability to retain and
grow its client base and revenue depends largely on expansion of the
types of promotions managed, innovation in distribution methods and
continued high-quality service.

Regulation and legislation (for digital segment businesses and
digital operations associated with publishing and broadcasting busi-
nesses): The U.S. Congress has passed legislation that regulates cer-
tain aspects of the Inter net, including content, copyright infringe-
ment, user privacy, advertising and promotional activities, taxation,
access charges, liability for third-party activities and jurisdiction. In
addition, federal, state, local and foreign governmental organizations
have enacted and also are considering other le gislative and regulatory
proposals that would regulate the Internet. Areas of potential regula-
tion include, but are not limited to, libel, electronic contracting, pric-
ing, quality of products and ser vices and intellectual property owner-
ship. With regard to PointRoll and ShopLocal, there also are le gisla-
tive and regulatory proposals that would regulate the Internet related
to behavioral advertising, which specifically refers to the use of user
behavioral data for the creation and deli very of more relevant, target-
ed Internet advertisements. While PointRoll and ShopLocal leverage
certain aspects of user behavioral data in their solutions, the compa-
nies are in substantial compliance with all privacy laws and regula-
tions applicable to their businesses.

14

Broadcasting
At the end of 2010, the compan y’s broadcasting division, headquar-
tered in McLean, VA, included 23 television stations in markets with
21 million households covering 18.2% of the U.S. population. The
broadcasting division also includes Captivate Network. 

At the end of 2010, the broadcasting di vision had approximately

2,550 full-time and part-time employees, approximately 1% more
than at the end of 2009. Broadcasting re venues accounted for
approximately 14% of the company’s reported operating revenues in
2010, 11% in 2009 and 12% in 2008.

The principal sources of the company’s television revenues are:
1) local advertising focusing on the immediate geographic area of
the stations; 2) national advertising; 3) retransmission of the compa-
ny’s television signals on satellite and cable networks; 4) advertising
on the stations’ web sites; and 5) payments by advertisers to televi-
sion stations for other ser vices, such as the production of adv ertising
material. The advertising revenues derived from a station’s local
news programs make up a signif icant part of its total revenues.
Captivate derives its revenue principally from national advertising on
video screens in elevators of office buildings and select hotel lob-
bies. As of year-end, Captivate had over 9,500 video screens located
in 25 major cities across Nor th America. 

Advertising rates charged by a television station are based on the
ability of a station to deliver a specif ic audience to an advertiser. The
larger a station’s ratings in any particular day part, the more leverage
a station has in asking for a price adv antage. As the market fluctuates
with supply and demand, so does the station’s pricing. Almost all
national advertising is placed through independent adv ertising repre-
sentatives. Local advertising time is sold by each station’s own sales
force.

Generally, a network provides programs to its affiliated television

stations and sells on its own behalf commercial advertising for cer-
tain of the available ad spots within the network programs. The com-
pany’s television stations produce local programming such as news,
sports, and entertainment programming.

The company broadcasts local newscasts in High Def inition
(HD) in 12 cities: Denver, CO; Washington, DC; St. Louis, MO;
Atlanta, GA; Cleveland, OH; Minneapolis, MN; Phoenix, AZ;
Tampa, FL; Sacramento, CA; Jacksonville, FL; Little Rock, AR; and
Columbia, SC. These telecasts have been well received given the dra-
matic increase in sales of HD tele visions.

Federal law required all full-power television broadcast stations to

stop broadcasting in analog format and convert to an all-digital for-
mat on June 12, 2009. The transition to DTV has provided the com-
pany with the ability to offer additional services to its viewers. These
include “multicast” channels that are made possib le by increased effi-
ciencies associated with DTV transmissions. The company is very
active in creating a Mobile DTV ser vice for viewers nationwide. In
2010, Gannett was one of a nine station group that founded Pearl,
LLC. Pearl, in partnership with FOX, NBC and ION, formed a
nationwide Mobile DTV business called Mobile Content Venture
(MCV). In 2010, Gannett was part of a commercial trial in
Washington, DC. MCV announced it will power up the mobile trans-
mitter for the FOX and NBC station in each of the 21 mark ets where
the joint venture owns either the FOX or NBC affiliate. Gannett will
power up the mobile transmitters for eight of its markets in 2011.
Programming and production: The costs of locally produced
and purchased syndicated programming are a signif icant portion of
television operating expenses. Syndicated programming costs are
determined based upon largely uncontrollable market factors, includ-
ing demand from the independent and af filiated stations within the
market. In recent years, the company’s television stations have
emphasized their locally produced news and entertainment program-
ming in an effort to provide programs that distinguish the stations
from the competition, to increase locally responsible programming,
and to better control costs.

The company’s television stations continue to ref ine their

Information Centers with an emphasis on using ne w technologies that
allow more journalists to be actively involved in the news gathering
and disseminating processes. The stations have aggressively trained
the rapidly growing number of Multi-Media Jour nalists (MMJs),
which has led to more enter prise content and a more streamlined
workflow. The unique, local entertainment content for the company’s
local Metromix web sites has led to some special tele vision program-
ming associated with that content and helps the compan y reach a
more diverse demographic. Gannett Broadcasting launched hyperlocal
sites in several markets in partnership with DataSphere in 2010. The
properties expanded content and social networking capabilities on
MomsLikeMe.com. Targeted products such as HighSchoolSpor ts.net,
Moms Like Me, Metromix and the company’s local community sites
allow us to provide hyper local targeted content to the company’s
audiences and clients.

For all of its stations, the compan y is party to network affiliation

In early 2011, the company’s Phoenix station launched a resource

agreements as well as cable and satellite carriage agreements. The
company’s 12 NBC-affiliated stations have agreements that expire on
Jan. 1, 2017. The agreements for the company’s six CBS affiliates
expire on Dec. 31, 2015. The company’s three ABC affiliates have
agreements which expire on Feb. 28, 2014. The company’s two
MyNetworkTV-affiliated stations have agreements that expire in
October 2011. 

In 2010, the company finalized a retransmission agreement with
one of its largest distributors. Virtually all cable company, telephone
company and satellite company retransmission deals were completed
in 2008 and 2009. All are multi-year agreements that provide the
company with signif icant and steady revenue streams. There are no
incremental costs associated with this revenue and therefore all of
these revenues contribute directly to operating income.
Retransmission revenues are expected to grow again in 2011.

sharing effort with the company’s Phoenix publishing and online
operations which brought the company’s channel 12 News television
operation into the Republic Media building. The television station is
broadcasting from a high-tech street-level studio. The combined news
staff is part of a print, broadcast and online collaboration designed to
add breadth and depth to coverage for readers and viewers, and ini-
tially is focusing on four areas: breaking ne ws, sports, fea-
tures/entertainment and photo/video.

The broadcast division achieved quality improvements and effi-
ciencies by centralizing the graphics production through the Gannett
Graphics Group (G3). Broadcasting installed infor mation technology
tools to enable the sharing of weather information and music across
the group. The stations are also moving toward an updated newsroom
workflow solution that allows them to share content seamlessly
throughout the entire company.

15

Local news and information is highly important to a station’s
success, and there is a g rowing emphasis on other for ms of program-
ming that relate to the local community. Network and syndicated
programming constitute the majority of all other pro gramming
broadcast on the company’s television stations, and the company’s
competitive position is directly affected by viewer acceptance of this
programming. Other sources of present and potential competition for
the company’s broadcasting properties include pay cable, home video
and audio recorders and players, direct broadcast satellite, Inter net-
distributed video offerings, low-power television, video offerings
(both wire line and wireless) of telephone companies as w ell as
developing video services.   

Regulation: The company’s television stations are operated under
the authority of the Federal Communications Commission (FCC), the
Communications Act of 1934, as amended (Communications Act),
and the rules and policies of the FCC (FCC Re gulations). 

Television broadcast licenses are g ranted for periods of eight
years. They are renewable upon application to the FCC and usuall y
are renewed except in rare cases in which a petition to deny, a com-
plaint or an adverse finding as to the licensee’s qualifications results
in loss of the license. The company believes it is in substantial com-
pliance with all applicable provisions of the Communications Act and
FCC Regulations. All of the company’s stations have converted to
digital television operations in accordance with applicable FCC regu-
lations. Nine of the company’s stations f iled for FCC license renewals
in 2004, eight did so in 2005, another f ive in 2006 and the remaining
station filed on Feb. 1, 2007. As of February 2010, 18 of the 23 appli-
cations were granted and the company expects the remaining f ive
pending renewals to be granted in the ordinary course. 

FCC Regulations also prohibit concentrations of broadcasting
control and regulate network and local programming practices. FCC
Regulations governing multiple ownership limit, or in some cases
prohibit, the common ownership or control of most communications
media serving common market areas (for example, television and
radio; television and daily newspapers; or radio and daily newspa-
pers). In addition, the Communications Act includes a national own-
ership cap under which one company is permitted to serve no more
than 39% of all U.S. television households. (The company’s 23 tele-
vision stations currently reach 18.2% of U.S. television households.)
FCC rules permit common ownership of two television stations in
the same market in certain circumstances provided that at least one
of the commonly owned stations is not among the mark et’s top four
rated stations at the time of acquisition. It is under this standard that
the company acquired additional television stations in Jacksonville,
FL, Denver, CO, and Atlanta, GA.

ContentOne has become an integral part of the day to day opera-
tions of the stations. The Broadcast Division is working closely with
USA TODAY and U.S. Community Publishing to share content on
all platforms and reduce the amount of repetition in the ne ws-gather-
ing processes. The divisions have worked together on breaking news,
investigative reporting, severe weather situations, political conven-
tions and elections, sports and many other day to day stories in order
to enhance and differentiate coverage that affect Gannett’s customers
locally, nationally and internationally.

The Broadcast Division has established several centralized opera-

tions including Gannett Graphics Group (G3), “hubbing centers” for
each of its three network affiliate groups for master control monitor-
ing, and the Center for Credit and Collections (CCC). Operational
efficiencies and cost reductions have been realized from these centers.
In 2010, the Broadcast Division established a centralized traffic center
called Gannett Traffic Operation (GTO). While GTO created some
efficiencies and permitted a slight reduction in workforce, the key
strategic reason for centralizing was to give the company a mechanism
to better standardize best practices with inventory, and better position
us for future opportunities for business with a single point of entr y to
our inventory. 

Broadcasting stations were recognized with several regional and
national awards. Forty-four Regional Edward R. Murrow Awards were
awarded to Gannett television stations including KARE in
Minneapolis-St. Paul, WXIA in Atlanta, KUSA in Denver, and KTHV
in Little Rock.  Three stations were presented with National Edward
R. Murrow Awards honoring outstanding achievements in electronic
journalism from the Radio Television Digital News Association for a
variety of locally produced work at KARE in Minneapolis-St. P aul,
WXIA in Atlanta, and WGRZ in Buffalo. KUSA in Denver also won
the DuPont Silver Baton Award for excellence in Broadcast
Journalism.  The DuPont awards are among the most prestigious in
journalism.

Competition: In each of its broadcasting mark ets, the company’s
stations and affiliated web sites compete for revenues with other net-
work-affiliated and independent television and radio broadcasters
and with other advertising media, such as cable television, newspa-
pers, magazines, direct mail, outdoor adv ertising and Internet media.
The stations also compete in the emer ging local electronic media
space, which includes Internet or Internet-enabled devices, handheld
wireless devices such as mobile phones and iP ads and digital spec-
trum opportunities associated with digital television (DTV). The
company’s broadcasting stations compete principally on the basis of
their audience share, advertising rates and audience composition. 
Gannett station’s ratings are very strong across the countr y.
Through the 2009 downturn and this year’s mixed and uneven recov-
ery, the broadcast division increased its percentage of resources
devoted to local content and brand. As an indication of that, KUSA
in Denver was the top rated station in the countr y for the 2010
Winter Olympics in Vancouver with the key advertising demographic
of adults 25-54. KUSA also out-perfor med the national average rat-
ing by 75% with adults 25-54. Two other Gannett NBC television
stations joined KUSA in placing among the  Top 5 highest rated local
television stations: KSDK in St. Louis rank ed third and KARE in
Minneapolis-St. Paul was fourth. In addition, WKYC in Cleveland
placed eighth, giving Gannett NBC-affiliated stations four of the Top
10 stations with adults 25-54. And on election night in November
2010, among all stations in the top 25 mark ets, Gannett stations in
St. Louis, Minneapolis, and Denver were ranked first, second, and
third respectively in adults 25-54.

16

In 2007, the FCC revised its ownership regulations by adopting a

modified cross-ownership rule. In adopting this new rule, the FCC
granted a permanent waiver authorizing the company’s continued
ownership of both KPNX-TV and The Arizona Republic in Phoenix,
AZ. The revised rule may be of limited value in permitting expanded
ownership opportunities because it contains presumptions that (i)
common ownership of a television station and a daily newspaper may
be permitted in the top 20 television markets only if the television
station is not one of the top four rated stations, and (ii) in all other
television markets, common ownership of a newspaper and television
station in the same market is not in the public interest. (Most of the
company’s stations are rated number one or tw o in their markets.)
Applicants for proposed combinations that are presumed not to be in
the public interest will be required to satisfy specif ied criteria to
rebut the presumption against common ownership, including demon-
strating (i) the level of concentration in the designated mark et area,
(ii) a signif icant increase in the amount of local ne ws after the trans-
action, (iii) the existence of separate editorial staffs; (iv) the f inancial
condition of either property if a newspaper is f inancially troubled;
and (v) the new owner’s commitment to invest in newsroom opera-
tions. The FCC did not revise any other aspect of the FCC o wnership
rules. The FCC decision is subject to agenc y reconsideration as well
as review by a federal appeals cour t. An appeal is pending and is
unlikely to be resolved until late in 2011 or earl y 2012. In addition,
the FCC has commenced a new review of its ownership rules, and
this review may result in additional rule modifications. This review
process is expected to continue throughout 2011 and is lik ely to be
followed by court appeals.

Other FCC Regulations also have been proposed to be amended
by the agency, including rules and policies concerning the specif ic
amount and type of public-interest programming required to be car-
ried by broadcast stations to satisfy their license ob ligations and
requirements concerning the disclosure of such programming efforts. 

Employees
At the end of 2010, the compan y and its subsidiaries had approxi-
mately 32,600 full-time and par t-time employees including 1,700 for
CareerBuilder. Headcount reductions were made in 2010 as par t of
multiple efficiency and consolidation efforts taken in response to the
uneven recoveries in the U.S. and U.K. economies and declining rev-
enues, particularly in the company’s publishing businesses.

Approximately 12% of those employed by the company and its

subsidiaries in the U.S. are represented by labor unions. They are
represented by 66 local bargaining units, most of which are affiliated
with one of seven international unions under collective bargaining
agreements. These agreements conform generally with the pattern of
labor agreements in the publishing and broadcasting industries. The
company does not engage in industr ywide or companywide bargain-
ing. The company’s U.K. subsidiaries bargain with two unions over
working practices, wages and health and safety issues onl y. 

The company provides competitive group life and medical insur-

ance programs for full-time domestic employees at each location.
The company pays a substantial portion of these costs and employees
contribute the balance. 

The company and its subsidiaries have various retirement plans,
including plans established under some collective bargaining agree-
ments.

The company has a 401(k) Savings Plan, which is available to
most domestic non-represented employees and unionized employees
who have bargained participation in the plan.

In June 2008, the Board of Directors appro ved amendments to

each of (i) the Gannett Retirement Plan; (ii) the Gannett
Supplemental Retirement Plan (SERP); (iii) the Gannett 401(k)
Savings Plan (401(k) Plan); and (iv) the Gannett Deferred
Compensation Plan (DCP). The amendments were designed to
improve the 401(k) Plan while reducing the amount and volatility of
future pension expense. As a result of the amendments to the Gannett
Retirement Plan and SERP, most participants in these plans had their
benefits frozen as of Aug. 1, 2008. Participants whose Gannett
Retirement Plan and, if applicable, SERP benef its were frozen will
have their frozen benef its periodically increased by a cost of living
adjustment until benef its commence. Effective Aug. 1, 2008, most
participants whose benefits were frozen under the Gannett
Retirement Plan and, if applicable, the SERP, receive higher match-
ing contributions under the 401(k) Plan. Under the ne w formula, the
matching contribution rate generally increased from 50% of the f irst
6% of compensation that an employee elects to contribute to the plan
to 100% of the f irst 5% of compensation. The company also makes
additional employer contributions to the 401(k) Plan on behalf of
certain long service employees. The DCP was amended to provide
for Gannett contributions on behalf of cer tain employees whose ben-
efits under the 401(k) Plan are capped b y IRS rules.

Newsquest employees have local staff councils for consultation
and communication with local Newsquest management. Newsquest
had provided the majority of its employees with the option to par tici-
pate in a retirement plan that incor porates life insurance. In October
2010, after discussion with its pension plan tr ustees and employees,
the decision was made to close its Newsquest defined benefit plan
to future accrual, effective March 31, 2011. The plan closure was
made to reduce pension expenses and funding volatility and was part
of a package of measures to address the plan’s deficit. The company
expects that some of the savings from closing the def ined benefit
plan will be partially offset by increased membership in Newsquest’s
defined contribution plan.

A key initiative for the company is its Leadership and Diversity
program that focuses on f inding, developing and retaining the best
and the brightest employees and a diverse workforce that reflects the
communities Gannett serves.

Environmental Initiatives
During 2010, the company continued “green” initiatives in the areas
of recycling, waste paper and plastics, using rec ycled materials,
reducing energy consumption, using environmentally safe products
and maintaining “green” news sites to report environmental news
and provide tips to consumers. In addition, the compan y invested
about $500,000 (investment net of rebates and repair of fsets) to
upgrade HVAC equipment at nine sites which reduced annual energy
use by 4 million kilowatt hours and annual energy expense by
$440,000.

17

MARKETS WE SERVE

DAILY NEWSPAPERS AND AFFILIATED ONLINE SITES
State                                                             
Territory
Alabama

City
Montgomery

Newspaper/Online site
Montgomery Advertiser
www.montgomeryadvertiser.com
The Arizona Republic
www.azcentral.com
The Baxter Bulletin
www.baxterbulletin.com
The Desert Sun
www.mydesert.com
The Salinas Californian                      
www.thecalifornian.com
Visalia Times-Delta/Tulare Advance-Register
www.visaliatimesdelta.com
www.tulareadvanceregister.com
Fort Collins Coloradoan              
www.coloradoan.com
The News Journal     
www.delawareonline.com
FLORIDA TODAY    
www.floridatoday.com
The News-Press                       
www.news-press.com
Pensacola News Journal              
www.pnj.com
Tallahassee Democrat              
www.Tallahassee.com
Pacific Daily News                   
www.guampdn.com
The Indianapolis Star               
www.indystar.com
Journal and Courier                  
www.jconline.com
The Star Press                       
www.thestarpress.com
Palladium-Item
www.pal-item.com
The Des Moines Register             
www.desmoinesregister.com
Iowa City Press-Citizen              
www.press-citizen.com
The Courier-Journal                 
www.courier-journal.com
Alexandria Daily Town Talk
www.thetowntalk.com
The Daily Advertiser                 
www.theadvertiser.com
The News-Star                        
www.thenewsstar.com
Daily World 
www.dailyworld.com
The Times                         
www.shreveporttimes.com

Morning
34,121

332,577

Circulation                   
Afternoon

Sunday
43,194    

Founded
1829

483,495    

1890

9,354                         

1901

40,214               

46,115    

1927

10,324       

20,465                     

1871

1859

21,602            

26,037    

1873

87,757

66,758

67,492

111,368    

1871

87,964    

1966

89,333    

1884

42,927           

59,567    

1889

37,746           

47,714    

1905

18,179            

16,592    

1944

180,382

27,843

22,656

10,568

111,193

10,610     

161,268

22,038

30,588

27,588

5,963

42,800

279,387

36,188

28,687

15,873

204,573

234,065

27,593

42,848

29,449

7,300

54,832

1903

1829

1899

1831

1849

1860

1868

1883

1865

1890

1939

1871

Arizona

Phoenix

Arkansas

Mountain Home

California

Palm Springs

Salinas                

Visalia                

Colorado

Fort Collins

Delaware

Wilmington

Florida

Brevard County

Guam

Indiana

Fort Myers

Pensacola

Tallahassee

Hagatna

Indianapolis

Lafayette

Muncie

Richmond

Iowa

Des Moines

Iowa City

Kentucky

Louisville

Louisiana

Alexandria 

Lafayette

Monroe

Opelousas

Shreveport

18

DAILY NEWSPAPERS AND AFFILIATED ONLINE SITES
State                                                             
Territory
Maryland

City
Salisbury

Circulation                   
Afternoon

Sunday
23,226

Founded
1900

Michigan

Battle Creek

Detroit 

Lansing

Livingston County

Port Huron

Minnesota

St. Cloud

Mississippi 

Hattiesburg

Jackson     

Missouri           

Springfield

Montana             Great Falls            

Nevada             

Reno                   

New Jersey          Asbury Park 

Bridgewater    

Cherry Hill 

East Brunswick

Morristown

Vineland

New York

Binghamton

Elmira

Ithaca

Poughkeepsie

Rochester

Westchester County

North Carolina

Asheville

Newspaper/Online site
The Daily Times                      
www.delmarvanow.com
Battle Creek Enquirer                
www.battlecreekenquirer.com
Detroit Free Press                         
www.freep.com
Lansing State Journal                
www.lansingstatejournal.com
Daily Press & Argus               
www.livingstondaily.com
Times Herald              
www.thetimesherald.com
St. Cloud Times         
www.sctimes.com
Hattiesburg American   
www.hattiesburgamerican.com
The Clarion-Ledger                  
www.clarionledger.com
Springfield News-Leader
www.news-leader.com
Great Falls Tribune  
www.greatfallstribune.com
Reno Gazette-Journal 
www.rgj.com
Asbury Park Press                   
www.app.com
Courier News                         
www.mycentraljersey.com
Courier-Post                         
www.courierpostonline.com
Home News Tribune
www.mycentraljersey.com
Daily Record
www.dailyrecord.com
The Daily Journal
www.thedailyjournal.com
Press & Sun-Bulletin
www.pressconnects.com
Star-Gazette
www.stargazette.com
The Ithaca Journal
www.theithacajournal.com
Poughkeepsie Journal
www.poughkeepsiejournal.com
Rochester Democrat and Chronicle
www.democratandchronicle.com
The Journal News
www.lohud.com
Asheville Citizen-Times
www.citizen-times.com

Morning
18,284

15,823

264,645

44,984

12,229

18,106

22,991

63,655 

40,172

27,664

43,706

22,890

491,812

67,397

16,656

28,854

31,786

12,939  

16,112

76,679

66,124

29,835

54,564

112,765

159,716

18,437

50,967

35,033

23,732 

13,974

37,641 

17,267

11,994

28,577

122,823

82,640

34,724

22,218

65,288

42,595 

26,281

53,746

25,936

38,464

177,445

103,304

51,113

1900

1832

1855

1843

1900

1861

1897

1837

1893

1885

1870

1879

1884

1875

1879

1900

1864

1904

1828

1815

1785

1833

1829

1870

19

DAILY NEWSPAPERS AND AFFILIATED ONLINE SITES
State                                                             
Territory
Ohio               

City
Bucyrus

Circulation                   
Afternoon

Sunday

Founded
1923

Chillicothe

Cincinnati

Coshocton

Fremont

Lancaster

Mansfield

Marion

Newark

Port Clinton

Zanesville

Oregon

Salem

South Carolina

Greenville

South Dakota

Sioux Falls

Tennessee Clarksville

Jackson

Murfreesboro

Nashville

St. George

Utah

Vermont

Burlington

Virginia

McLean

Staunton

Wisconsin

Appleton

Fond du Lac

Green Bay

Manitowoc

Marshfield

Oshkosh

Sheboygan

Stevens Point

Wausau

Wisconsin Rapids

20

Newspaper/Online site
Telegraph-Forum
www.bucyrustelegraphforum.com
Chillicothe Gazette 
www.chillicothegazette.com
The Cincinnati Enquirer
www.cincinnati.com
Coshocton Tribune
www.coshoctontribune.com
The News-Messenger
www.thenews-messenger.com
Lancaster Eagle-Gazette
www.lancastereaglegazette.com
News Journal
www.mansfieldnewsjournal.com
The Marion Star
www.marionstar.com
The Advocate
www.newarkadvocate.com
News Herald
www.portclintonnewsherald.com
Times Recorder
www.zanesvilletimesrecorder.com
Statesman Journal
www.statesmanjournal.com
The Greenville News
www.greenvilleonline.com
Argus Leader
www.argusleader.com
The Leaf-Chronicle 
www.theleafchronicle.com
The Jackson Sun
www.jacksonsun.com
The Daily News Journal
www.dnj.com
The Tennessean
www.tennessean.com
The Spectrum
www.thespectrum.com
The Burlington Free Press
www.burlingtonfreepress.com
USA TODAY
www.usatoday.com
The Daily News Leader
www.newsleader.com
The Post-Crescent
www.postcrescent.com
The Reporter
www.fdlreporter.com
Green Bay Press-Gazette
www.greenbaypressgazette.com
Herald Times Reporter
www.htrnews.com
Marshfield News-Herald
www.marshfieldnewsherald.com
Oshkosh Northwestern
www.thenorthwestern.com
The Sheboygan Press
www.sheboyganpress.com
Stevens Point Journal
www.stevenspointjournal.com
Central Wisconsin Sunday
Wausau Daily Herald
www.wausaudailyherald.com
The Daily Tribune
www.wisconsinrapidstribune.com

Morning
4,194

161,635

19,294

7,989 

13,619

38,349

58,857

35,789

15,279

24,029

11,944

130,657

18,875

32,504

1,817,405

14,648

41,104

9,531

11,412

256,662

5,262

4,508

7,349

8,567 

10,242

28,268

9,579 

12,775

15,513

3,430

15,215

46,676

100,511

54,682

19,402

31,149

16,275

202,781

21,969

42,239

16,813

56,598

10,984

14,202

45,590 

68,120

10,881

12,854

8,811

15,360

15,131

20,603

19,443

19,367
23,297

8,571

16,810

8,612

1800

1841

1842

1856

1807

1885

1880

1820

1864

1852

1851

1874

1881

1808

1848

1848

1812

1963

1827

1982

1904

1853

1870

1915

1898

1927

1868

1907

1873

1903

1914

DAILY PAID-FOR NEWSPAPERS AND AFFILIATED ONLINE SITES/NEWSQUEST PLC

Circulation                             

1868

1900

1867

1886

Bolton

27,504

26,599

24,845

23,825

31,129

20,858

28,044

25,746

25,271

29,115 

Glasgow

Brighton

Bradford

Saturday

Blackburn

Colchester

Darlington

Bournemouth

City
Basildon

Founded
1969

Monday-Friday
31,721

Newspaper/Online site
Echo
www.echo-news.co.uk
Lancashire Telegraph
www.lancashiretelegraph.co.uk
The Bolton News
www.theboltonnews.co.uk
Daily Echo
www.bournemouthecho.co.uk
Telegraph & Argus
www.thetelegraphandargus.co.uk
The Argus
www.theargus.co.uk
The Gazette
www.gazette-news.co.uk
The Northern Echo
www.thenorthernecho.co.uk
Evening Times
www.eveningtimes.co.uk
The Herald
www.theherald.co.uk
South Wales Argus
www.southwalesargus.co.uk
Oxford Mail
www.oxfordmail.co.uk
Southern Daily Echo
www.dailyecho.co.uk
Swindon Advertiser
www.swindonadvertiser.co.uk
Dorset Echo
www.dorsetecho.co.uk
Worcester News
www.worcesternews.co.uk
The Press
www.thepress.co.uk
Circulation figures are according to ABC results for the period Jan-Jun 2010.
Non-daily publications: Essex, London, Midlands, North East, North West, South Coast, South East, South and East  Wales, South West, Yorkshire

Southampton

Weymouth

Worcester

Swindon

Glasgow

Newport

17,858 

Oxford

17,647

19,584

25,208

22,176

27,375

27,250

19,374

59,199

18,084

20,804

39,903

33,427

19,594

54,163

42,867

44,308

15,253

33,008

61,761

14,601

1854

1892

1880

1921

1937

1882

1928

1870

1783

1970

1888

1876

York

GANNETT DIGITAL
CareerBuilder: www.careerbuilder.com
Headquarters: Chicago, IL
Sales offices: Atlanta, GA; Boston, MA; Seattle, WA; Chicago, IL; Cincinnati, OH; Dallas, TX; Denver, CO; Detroit, MI; Edison, NJ;
Houston, TX; Irvine, CA; Long Island, NY; Los Angeles; McLean, VA; Minneapolis, MN; Nashville, TN; New York, NY; Orlando, FL;
Overland Park, KS; Philadelphia, PA; Phoenix, AZ; San Mateo, CA; Washington, DC
International offices: Belgium; Canada; China; France; Germany; Greece; India; Italy; Netherlands; Spain; Sweden; United Kingdom 
Planet Discover: www.planetdiscover.com
Headquarters and sales office: Cincinnati, OH
Technology office: Cedar Rapids, IA
PointRoll, Inc.: www.pointroll.com
Headquarters: Conshohocken, PA
Sales offices: Chicago, IL; Detroit, MI; Los Angeles, CA; New York, NY; San Francisco, CA
ShopLocal: www.shoplocal.com
Headquarters: Chicago, IL
Sales office: Chicago, IL

Mobile:
Gannett powers more than 100 local mobile sites and mobile applications and also
partners with 4INFO and other mobile service providers to power news alerts and
mobile marketing campaigns via text messaging. Gannett has also developed and
deployed leading applications for iPad, iPhone and Android.

21

TELEVISION STATIONS AND AFFILIATED ONLINE SITES

State
Arizona

City
Flagstaff
Phoenix

Arkansas

Little Rock

California

Sacramento

Colorado

Denver

District of Columbia Washington

Florida

Jacksonville

Tampa-St. Petersburg

Georgia

Atlanta

Maine

Macon

Bangor

Portland

Michigan

Grand Rapids

Minnesota

Minneapolis-St. Paul

Missouri

St. Louis

New York

Buffalo

North Carolina

Greensboro

Ohio

Cleveland

South Carolina

Columbia

Tennessee

Knoxville

Station/Online site
KNAZ-TV
KPNX-TV
www.azcentral.com/12news
KTHV-TV
www.todaysthv.com
KXTV-TV
www.news10.net
KTVD-TV
www.my20denver.com
KUSA-TV
www.9news.com
WUSA-TV
www.wusa9.com
WJXX-TV
WTLV-TV
www.firstcoastnews.com
WTSP-TV
www.wtsp.com
WATL-TV
www.myatltv.com
WXIA-TV
www.11alive.com
WMAZ-TV
www.13wmaz.com
WLBZ-TV
www.wlbz2.com
WCSH-TV
www.wcsh6.com
WZZM-TV
www.wzzm13.com
KARE-TV
www.kare11.com
KSDK-TV
www.ksdk.com
WGRZ-TV
www.wgrz.com
WFMY-TV
www.digtriad.com
WKYC-TV
www.wkyc.com
WLTX-TV
www.wltx.com
WBIR-TV
www.wbir.com

Channel/Network
Channel 2/NBC
Channel 12/NBC

Channel 11/CBS

Channel 10/ABC

Weekly                

Audience (a)

(b)
1,276,000

Founded
1970
1953

437,000

887,000

Channel 20/MyNetworkTV

733,000

Channel 9/NBC

Channel 9/CBS

Channel 25/ABC
Channel 12/NBC

1,223,000

1,826,000

434,000
482,000

Channel 10/CBS

1,180,000

Channel 36/MyNetworkTV

1,111,000

Channel 11/NBC

1,704,000

Channel 13/CBS

Channel 2/NBC

Channel 6/NBC

Channel 13/ABC

Channel 11/NBC

Channel 5/NBC

Channel 2/NBC

Channel 2/CBS

203,000

108,000

317,000

406,000

1,400,000

1,018,000

516,000

597,000

Channel 3/NBC

1,150,000

Channel 19/CBS

Channel 10/NBC

287,000

480,000

1955

1955

1988

1952

1949

1989
1957

1965

1954

1948

1953

1954

1953

1962

1953

1947

1954

1949

1948

1953

1956

Captivate Network: www.captivatenetwork.com
Headquarters: Chelmsford, MA 
Advertising offices: Chicago, IL; Dallas, TX; Los Angeles, CA; New York, NY; Toronto, Canada. 

(a) Weekly audience is number of TV households reached, according to the November 2010 Nielsen book.
(b) Audience numbers fall below minimum reporting standards.

22

USA TODAY: www.usatoday.com
Headquarters and editorial offices: McLean, VA
Print sites: Atlanta, GA; Brevard County, FL; Chandler, AZ; Columbia, SC; Denver, CO; Everett, WA; Fort Lauderdale, FL; Houston,
TX; Indianapolis, Ind; Kankakee, IL; Las Vegas, NV; Lawrence, KS; Milwaukee, WI; Minneapolis, MN; Mobile, AL; Nashville, TN;
Newark, OH; Norwood, MA; Plano, TX; Rockaway, NJ; St. Louis, MO; Salisbur y, NC; Salt Lake City, UT; San Bernardino, CA; 
San Jose, CA; Springf ield, VA; Sterling Heights, MI; Tampa, FL; Warrendale, PA; Wilmington, DE; Winston-Salem, NC
Advertising offices: Atlanta, GA; Chicago, IL; Dallas, TX; Detroit, MI; Los Angeles, CA; McLean, VA; 
New York, NY; San Francisco, CA
USATODAY.com
Headquarters and editorial offices: McLean, VA
Advertising offices: Atlanta, GA; Chicago, IL; Dallas, TX; Detroit, MI; Los Angeles, CA; McLean, VA; New York, NY; 
San Francisco, CA
USA WEEKEND: www.usaweekend.com
Headquarters and editorial offices: McLean, VA
Advertising offices: Chicago, IL; Detroit, MI; Los Angeles, CA; New York, NY; San Francisco, CA
Schedule Star/High School Sports: www.schedulestar.com; www.highschoolsports.net
Headquarters: Bridgeville, PA
Clipper Magazine: www.clippermagazine.com; www.couponclipper.com; www.doubletakedeals.com
Headquarters: Mountville, PA 
Gannett Healthcare Group: www.gannetthg.com; www.getcedirect.com;www.Nurse.com; www.TodayinPT.com; www.TodayinOt.com;
www.PearlsReview.com
Headquarters: Falls Church, VA
Regional offices: Dallas, TX; Hoffman Estates, IL; San Jose, CA
Publications: Nursing Spectrum, NurseWeek, Today in PT, Today in OT  
Gannett Government Media Corp.
Headquarters: Springfield, VA
Regional office: Los Angeles, CA
Publications: Army Times: www.armytimes.com, Navy Times: www.navytimes.com, Marine Corps Times: www.marinecorpstimes.com, 
Air Force Times: www.airforcetimes.com, Federal Times: www.federaltimes.com, Defense News: www.defensenews.com, Armed Forces
Journal: www.armedforcesjournal.com, C4ISR Journal: www.c4isrjournal.com, Training and Simulation Journal: www.tsjonline.com, Military
Times EDGE: www.militarytimesedge.com
Gannett Media Technologies International: www.gmti.com: 
Headquarters: Norfolk, VA 
Regional offices: Cincinnati, OH; Phoenix, AZ 
ContentOne
Headquarters: McLean, VA
Bureau: Washington, DC
Non-daily publications
Weekly, semi-weekly, monthly or bimonthly publications in Alabama, Arizona, Arkansas, California, Colorado, Delaware, Florida, Guam,
Indiana, Iowa, Kentucky, Louisiana, Maryland, Michigan, Minnesota, Mississippi, Missouri, Montana, Ne vada, New Jersey, New York,
North Carolina, Ohio, Oregon, South Carolina, South Dakota, Tennessee, Utah, Vermont, Virginia, Wisconsin
Gannett Media Sales Group: McLean, VA
Gannett Offset: www.gannettoffset.com
Headquarters: Springfield, VA
Offset sites: Atlanta, GA; Minneapolis, MN; Norwood, MA; St. Louis, MO; Springf ield, VA
Gannett Direct Marketing Services, Inc.: www.gdms.com:
Headquarters: Louisville, KY
Gannett Satellite Information Network: McLean, VA

National Web Sites:
www.bnqt.com;
www.careerbuilder.com;
www.highschoolsports.net;
www.metromix.com;
www.momslikeme.com; 
www.reviewed.com;
www.usatoday.com
www.usaweekend.com 

GANNETT ON THE NET: News and information about Gannett is available on its web site, www.gannett.com.
In addition to news and other information about Gannett, the company provides access through this site to its
annual report on Form 10-K, its quarterly reports on Form 10-Q, its current reports on Form 8-K and all amend-
ments to those reports as soon as reasonably practicable after the company files or furnishes them electronically
to the Securities and Exchange Commission (SEC). Certification by Gannett’s Chief Executive Officer and Chief
Financial Officer are included as exhibits to the company’s SEC reports (including the company’s Form 10-K filed
in 2010).

Gannett also provides access on this web site to its Principles of Corporate Governance, the charters of its
Audit, Digital Technology, Executive Compensation and Nominating and Public Responsibility Committees and
other important governance documents and policies, including its Ethics and Inside Trading Policies. Copies of
all of these corporate governance documents are available to any shareholder upon written request made to the
company’s Secretary at our headquarters address. In addition, the company will disclose on this web site changes
to, or waivers of, its corporate Ethics Policy.

23

ITEM 1A.  RISK FACTORS

In addition to the other infor mation contained or incorporated by ref-
erence into this Form 10-K, prospective investors should consider
carefully the following risk factors before investing in our securities.
The risks described below may not be the only risks we face.
Additional risks that we do not yet perceive or that we currently
believe are immaterial may also adversely affect our business and the
trading price of our securities.

Deterioration in economic conditions in the markets we serve in
the U.S. and the UK may depress demand for our products and
services
Our operating results depend on the relati ve strength of the 
economy in our principal publishing, digital and television markets as 
well as the strength or weakness of national and regional economic
factors. Generally soft economic conditions and uneven recoveries in
the U.S. and U.K. have had a signif icant adverse impact on the compa-
ny’s businesses, particularly publishing. If conditions remain challeng-
ing or worsen in the U.S. or U.K. economy, all key advertising revenue
categories could be signif icantly impacted.

Competition from alternative forms of media may impair our
ability to grow or maintain revenue levels in core and new 
businesses
Advertising produces the predominant share of our pub lishing, broad-
casting and affiliated web site revenues as well as digital segment rev-
enues. With the continued development of alternative forms of media,
particularly electronic media including those based on the Inter net,
our businesses may face increased competition. Alternative media
sources may also affect our ability to generate circulation revenues
and television audience. This competition may make it difficult for us
to grow or maintain our broadcasting, print adv ertising and circula-
tion revenues, which we believe will challenge us to e xpand the con-
tributions of our online and other digital b usinesses.

A decline in the company’s credit ratings and continued volatility
in the U.S. credit markets could significantly impact the compa-
ny’s ability to obtain new financing to fund its operations and
strategic initiatives or to refinance its existing debt at 
reasonable rates as it matures
At the end of 2010, the compan y had approximately $2.35 billion in
long-term debt, of which $221 million was in the form of borrowings
under bank credit facilities, $180 million is a ter m loan and the bal-
ance was in the form of unsecured notes. Approximately $613 million
of this debt matures beginning in mid-2011 with remaining maturities
in 2012-2018. While the company’s cash flow is expected to be suffi-
cient to pay amounts when due, if operating results deteriorate signif i-
cantly, a significant portion of these maturities may need to be ref i-
nanced. Access to the capital markets may at times be affected by our
credit ratings and conditions in the economy. A decline in our cor po-
rate credit rating could make future borrowings more expensive, and
volatile credit markets could make it harder for us to obtain debt
financings generally. However, the company did access the capital
markets in September 2010 with $500 million of unsecured financ-
ing. In September, the company also amended its revolving credit
agreements and extended the maturity date with the majority of its

lenders from March 15, 2012 to September 30, 2014.  Total commit-
ments under the amended revolving credit agreements are $1.63 bil-
lion through March 15, 2012 and total e xtended commitments from
March 15, 2012 to September 30, 2014 will be $1.14 billion.  At the
end of 2010, the company had approximately $1.4 billion of addition-
al borrowing capacity under its revolving credit facilities.

Volatility in global financial markets directly affects the value of
our pension plan assets
While asset returns were strongly positive in 2010 and 2009, the com-
pany’s principal U.S. retirement plan, the Gannett Retirement Plan, is
underfunded by $346 million. Depending on various factors, includ-
ing future investment returns, discount rates and potential pension
legislative changes, the company may be required to make up this
underfunding with contributions in future years.  

Foreign exchange variability could adversely affect our 
consolidated operating results
Weakening of the British pound-to-U.S. dollar exchange rate could
diminish Newsquest’s earnings contribution to consolidated results.
Newsquest results for 2010 were translated to U.S. dollars at the aver-
age rate of 1.55. CareerBuilder, with expanding overseas operations,
also has foreign exchange risk but to a signif icantly lesser degree.

Changes in the regulatory environment could encumber or
impede our efforts to improve operating results or value of assets
Our publishing and broadcasting operations are subject to go vernment
regulation. Changing regulations, particularly FCC regulations which
affect our television stations, may result in increased costs and
adversely impact our future prof itability. For example, FCC regula-
tions required us to constr uct digital television stations in all of our
television markets, despite the fact that the new digital stations are
unlikely to produce signif icant additional revenue. In addition, our
television stations are required to possess tele vision broadcast licenses
from the FCC; when granted, these licenses are generally granted for
a period of eight years. Under certain circumstances the FCC is not
required to renew any license and could decline to rene w our license
applications that are currently pending in 2011.

The degree of success of our investment and acquisition 
strategy may significantly impact our ability to expand overall
profitability
We will continue efforts to identify and complete strategic invest-
ments, partnerships and business acquisitions. These efforts may not
prove successful. Strategic investments and partnerships with other
companies expose us to the risk that w e may not be able to control the
operations of our investee or partnership, which could decrease the
amount of benefits we reap from a par ticular relationship. The compa-
ny is also exposed to the risk that its par tners in strategic investments
and infrastructure may encounter financial difficulties which could
lead to disruption of investee or partnership activities. 

Acquisitions of other businesses may be difficult to integrate with
our existing operations, could require an inefficiently high amount of
attention from our senior management, might require us to incur addi-
tional debt or divert our capital from more prof itable expenditures, and
might result in other unanticipated problems and liabilities.

24

During the past f ive years, new or substantial additions or remodel-

ing of existing facilities have been completed or are at some stage of
construction at 10 of the company’s publishing operations. Gannett
continues to make investments in renovations where necessary for oper-
ational efficiency.  

During 2010, the company continued its efforts to consolidate cer-
tain of its U.S. publishing facilities to achieve savings and efficiencies.
The company’s facilities are adequate for present operations. A listing
of publishing centers and key properties may be found on pages 18-20.

Publishing/United Kingdom
Newsquest owns certain of the plants where its newspapers are pro-
duced and leases other facilities. Newsquest headquarters is in
Weybridge, Surrey. Additions to Newsquest’s printing capacity and
color capabilities have been made since Gannett acquired Ne wsquest in
1999. Newsquest has consolidated certain of its facilities to achieve
savings and efficiencies. Certain Newsquest operations have outsourced
printing to non-Newsquest newspaper companies. All of Newsquest’s
properties are adequate for present pur poses. A listing of Newsquest
publishing centers and key properties may be found on page 21.

Digital
Generally, the company’s digital businesses lease their facilities. This
includes facilities for executive offices, sales offices and data centers.
The company’s facilities are adequate for present operations. The com-
pany also believes that suitable additional or alternative space, includ-
ing those under lease options, will be a vailable at commercially reason-
able terms for future expansion. A listing of key digital facilities can be
found on page 21.

Broadcasting
The company’s broadcasting facilities are adequately equipped with the
necessary television broadcasting equipment. The company owns or
leases transmitter facilities in 23 locations. All of the company’s sta-
tions have converted to digital television operations in accordance with
applicable FCC regulations. The company’s broadcasting facilities are
adequate for present purposes. A listing of television stations can be
found on page 22.

Corporate facilities
The company’s headquarters and USA TODAY are located in McLean,
VA. The company also owns data and network operations centers in
nearby Maryland and in Phoenix, AZ. Headquarters facilities are ade-
quate for present operations.

The value of our intangible assets may become impaired, 
depending upon future operating results
Goodwill and other intangible assets were approximately $3.4 billion
as of Dec. 26, 2010, representing appro ximately 49% of our total
assets. We periodically evaluate our goodwill and other intangible
assets to determine whether all or a por tion of their carrying values
may no longer be recoverable, in which case a charge to earnings may
be necessary, as occurred in the last three years (see Notes 3 and 4 to
the Consolidated Financial Statements). Any future evaluations requir-
ing an asset impairment charge for goodwill or other intangible assets
would adversely affect future reported results of operations and share-
holders’ equity, although such charges would not affect our cash flow.

The collectability of accounts receivable under current soft eco-
nomic conditions could deteriorate to a greater extent than provid-
ed for in the company’s financial statements and in its 
projections of future results
Generally soft economic conditions and uneven recoveries in the U.S.
and U.K. have increased the company’s exposure to losses resulting
from the potential bankruptcy of its advertising customers. The com-
pany’s accounts receivable are stated at net estimated realizab le value
and its allowance for doubtful accounts has been deter mined based on
several factors, including receivable agings, significant individual
credit risk accounts and historical experience. If such collectability
estimates prove inaccurate, adjustments to future operating results
could occur.

ITEM 1B.  UNRESOLVED STAFF COMMENTS

None.

ITEM 2.  PROPERTIES

Publishing/United States
Generally, the company owns many of the plants that house all aspects
of the publication process. Certain U.S. Community Publishing opera-
tions have outsourced printing to non-Gannett newspapers or commer-
cial printers. In the case of USA  TODAY, at Dec. 26, 2010, 20 non-
Gannett printers were used to print the newspaper in U.S. markets
where there are no company publishing sites with appropriate facilities.
Non-Gannett printers in 11 foreign countries publish and distribute an
international edition of USA TODAY under a royalty agreement. USA
WEEKEND, Clipper Magazine and Gannett Healthcare Group are also
printed under contracts with commercial printing companies. Man y of
the company’s newspapers have outside news bureaus and sales offices,
which generally are leased. In several markets, two or more of the com-
pany’s newspapers share combined facilities; and in certain locations,
facilities are shared with other non-Gannett ne wspaper properties. At
the end of 2010, 68% of the company’s U.S. daily newspapers were
either printed by non-Gannett printers or printed in combination with
other Gannett newspapers. The company’s publishing properties have
rail siding facilities or access to main roads for ne wsprint delivery pur-
poses and are conveniently located for distribution purposes.

25

ITEM 3. LEGAL PROCEEDINGS

Information regarding legal proceedings may be found in Note 12 of
the Notes to Consolidated Financial Statements.

Environmental
Some of the company’s newspaper subsidiaries have been identif ied
as potentially responsible parties (PRP) for cleanup of contaminated
sites as a result of their alle ged disposal of ink or other w astes at dis-
posal sites that have been subsequently identified as requiring remedi-
ation. In four such matters that in volve a governmental authority as a
party, the company’s liability could exceed $100,000.

Poughkeepsie Newspapers is required by a consent order with the

U.S. EPA to fund a por tion of the remediation costs at the Her tel
Landfill site in Plattekill, NY. Poughkeepsie Newspapers has paid and
expensed its share of the initial clean up b ut remains liable for a share
of follow-up testing and potential fur ther remediation at the site. Such
remaining liability is not expected to be material.

In conjunction with the sale of proper ty in Norwich, CT, in May
2007, Gannett Satellite Information Network, Inc. (GANSAT) sub-
mitted a Transfer of Establishment form to the Connecticut
Department of Environmental Protection (CDEP). Because there is
evidence of soil and g roundwater contamination at the proper ty,
GANSAT will conduct a site investigation, and, if necessary, remedia-
tion, in accordance with the requirements of the Connecticut  Transfer
Act. The site investigation cost is not expected to be material. The
cost of remediation, if any, will not be known until the conclusion of
the site investigation.  

In December 2004, the U.S. Forest Service advised by letter that it
considers “Shiny Rock Mining Corporation” to be legally responsible
for a release of hazardous substances at a closed mine site in Ore gon.
Shiny Rock Mining Corporation is a former Gannett subsidiary that
donated the property at issue to Friends of Opal Creek (Friends) in
1992. Gannett tendered this matter to F riends pursuant to an indemni-
fication agreement, and Friends and the Forest Service entered into a
Consent Agreement to conduct a site investigation. Friends has been
funding the investigation by using proceeds from an insurance polic y,
now expired. In December 2008, Friends notified Gannett that it may
not have sufficient resources to fund its indemnif ication responsibili-
ties if site costs exceed the proceeds available under the insurance
policy. Whether Gannett will be required to fund fur ther site work,
and how much that might cost, depends on w hether additional site
investigation and/or remediation will be required, both unknown at
this time.

Gannett Suburban Newspapers has been identif ied as a PRP –
along with approximately 200 other governmental and private entities
– at the Ellis Road Superfund site in Jackson ville, FL. Pursuant to an
Administrative Order on Consent entered into in 1989, Gannett and
other PRPs paid for cer tain cleanup actions at the site. Gannett w as
allocated approximately 0.06% of the cost of that cleanup, resulting in
a payment of $3,250. In 2009, EPA determined that additional investi-
gation and cleanup of the Ellis Road Site is required. Because EP A
has not yet disclosed the scope and cost of an y additional cleanup,
Gannett is unable to reasonably estimate its potential liability with
respect to this matter; however, Gannett expects such liability will be
nominal.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF 
SECURITY HOLDERS

None.

26

PART II

ITEM 5.  MARKET FOR REGISTRANT’S COMMON EQUITY,  RELATED STOCKHOLDER MATTERS AND ISSUER 
PURCHASES OF EQUITY SECURITIES

Gannett Co., Inc. shares are traded on the Ne w York Stock Exchange with the symbol GCI.

Information regarding outstanding shares, shareholders and dividends may be found on pages 1, 3 and 46 of this Form 10-K.

Information about debt securities sold in pri vate transactions may be found on pages 43 and 44 of this Form 10-K.

Gannett Common stock prices
High-low range by fiscal quarters based on NYSE-composite closing prices.

Year
2000

2001

2002

2003

2004

2005

Quarter
First  . . . . . . . . . . . . . . . .
Second  . . . . . . . . . . . . . .
Third  . . . . . . . . . . . . . . .
Fourth  . . . . . . . . . . . . . .

First  . . . . . . . . . . . . . . . .
Second  . . . . . . . . . . . . . .
Third  . . . . . . . . . . . . . . .
Fourth   . . . . . . . . . . . . . .
First  . . . . . . . . . . . . . . . .
Second  . . . . . . . . . . . . . .
Third  . . . . . . . . . . . . . . .
Fourth   . . . . . . . . . . . . . .
First  . . . . . . . . . . . . . . . .
Second  . . . . . . . . . . . . . .
Third  . . . . . . . . . . . . . . .
Fourth   . . . . . . . . . . . . . .
First  . . . . . . . . . . . . . . . .
Second  . . . . . . . . . . . . . .
Third  . . . . . . . . . . . . . . .
Fourth   . . . . . . . . . . . . . .
First  . . . . . . . . . . . . . . . .
Second  . . . . . . . . . . . . . .
Third  . . . . . . . . . . . . . . .
Fourth   . . . . . . . . . . . . . .

Low
$61.75
$59.25
$49.25
$48.69

$56.50
$59.58
$55.55
$58.55
$65.03
$71.50
$63.39
$66.62
$67.68
$70.43
$75.86
$77.56
$84.50
$84.95
$79.56
$78.99
$78.43
$71.13
$66.25
$59.19

High
$83.25
$72.13
$60.06
$63.06

$67.74
$69.38
$69.11
$71.10
$77.85
$79.87
$77.70
$79.20
$75.10
$79.70
$79.18
$88.93
$90.01
$91.00
$86.78
$85.62
$82.41
$80.00
$74.80
$68.62

Year
2006

2007

2008

2009

2010

2011

Quarter
First  . . . . . . . . . . . . . . . .
Second  . . . . . . . . . . . . . .
Third  . . . . . . . . . . . . . . .
Fourth   . . . . . . . . . . . . . .
First  . . . . . . . . . . . . . . . .
Second  . . . . . . . . . . . . . .
Third  . . . . . . . . . . . . . . .
Fourth   . . . . . . . . . . . . . .
First  . . . . . . . . . . . . . . . .
Second  . . . . . . . . . . . . . .
Third  . . . . . . . . . . . . . . .
Fourth   . . . . . . . . . . . . . .
First  . . . . . . . . . . . . . . . .
Second  . . . . . . . . . . . . . .
Third  . . . . . . . . . . . . . . .
Fourth   . . . . . . . . . . . . . .
First  . . . . . . . . . . . . . . . .
Second  . . . . . . . . . . . . . .
Third  . . . . . . . . . . . . . . .
Fourth   . . . . . . . . . . . . . .
First*  . . . . . . . . . . . . . . .

Low
$58.81
$53.22
$51.67
$55.92
$55.76
$54.12
$43.70
$35.30
$28.43
$21.79
$15.96
$06.09
$01.95
$02.20
$03.18
$09.76
$13.53
$13.73
$11.98
$11.76
$14.49

High
$64.80
$60.92
$57.15
$61.25
$63.11
$59.79
$55.40
$45.85
$39.00
$30.75
$21.67
$17.05
$09.30
$05.48
$10.14
$15.63
$17.25
$18.67
$15.11
$15.78
$17.18

* Through February 11, 2011

Purchases of Equity Securities
There were no repurchases of common stock in 2010.  The dollar value of shares that may yet be purchased under the compan y’s share
repurchase program described on page 46 is $808,936,610. While there is no expiration date for the repurchase pro gram, the Board of
Directors reviews the authorization of the program annually and did so in October 2010.

27

Comparison of shareholder return - June 30, 2009 to Dec. 31,
2010
The following graph compares the total retur n to shareholders of
the company’s common stock during the period from June 30,
2009 (the date the National Bureau of Economic Research
announced as the end of the recession in the U .S.) to December 31,
2010 with the performance of the S&P 500 Media Inde x, the S&P
500 Publishing Index and the company’s 2010 Peer Group over the
same period of time.

The graph depicts the results of investing $100 in the compa-

ny’s common stock, the S&P 500 Media Inde x, the S&P 500
Publishing Index and the company’s Peer Group at closing prices
on June 30, 2009, assuming that di vidends are reinvested on a
monthly basis.  

Comparison of Cumulative Total Return

The S&P 500 Media Index is comprised of Cablevision,
Systems Corporation, CBS Corporation, Comcast Corporation,
The DirecTV Group, Inc., Discovery Communications Inc.,
Gannett Co., Inc., The Interpublic Group of Companies, Inc., The
McGraw-Hill Companies, Inc., Meredith Cor poration, News
Corporation, Omnicom Group, Inc., Scripps Networks Interactive,
Inc., Time Warner Cable Inc., Time Warner Inc., Viacom Inc., The
Walt Disney Company, and The Washington Post Company and the
S&P 500 Publishing Index consists of Gannett Co., Inc.,  The
McGraw-Hill Companies, Inc., Meredith Cor poration, and The
Washington Post Company.

Comparison of shareholder return - 2006 to 2010
The following graph compares the performance of the company’s
common stock during the period Dec. 25, 2005, to Dec. 26, 2010,
with the S&P 500 Index, and a Peer Group Index selected by the
company.

The company has established an index of peer group companies

because of changes in 2007 to the S&P 500 Pub lishing Index. At
the end of 2006, the S&P 500 Pub lishing Index included Gannett
Co., Inc., Dow Jones & Co., Inc., The McGraw-Hill Companies,
Meredith Corporation, The New York Times Company and Tribune
Company. During 2007, Dow Jones was purchased by News Corp.
and Tribune Company was taken private, and both companies there-
fore were removed from the S&P 500 Pub lishing Index. The
Washington Post Company, which holds substantial non-publish-
ing/broadcast interests, was added to the S&P 500 Pub lishing
Index.

Because of these changes, the compan y believes the S&P 500

Publishing Index no longer comprises a representative group of
peer companies. The company therefore selected a Peer Group
which it believes to be more representative based upon the strong
publishing/broadcasting orientation of the companies selected.   This
Peer Group is comprised of Gannett Co., Inc.,  A.H. Belo Corp.,
The E.W. Scripps Company, Journal Communications, Inc., Lee
Enterprises, Inc., The McClatchy Company, Media General, Inc.
and The New York Times Company. 

The S&P 500 Index includes 500 U.S. companies in the indus-
trial, utilities and f inancial sectors and is weighted by market capi-
talization.  

The graph depicts the results of investing $100 in the compa-
ny’s common stock, the S&P 500 Inde x and the Peer Group Index
at closing on Dec. 25, 2005. It assumes that di vidends were rein-
vested monthly with respect to the compan y’s common stock, daily
with respect to the S&P 500 Inde x and monthly with respect to the
Peer Group.

Comparison of Cumulative Five Year Total Return

Gannett Co., Inc.  . . . . . . . . .
S&P 500 Index . . . . . . . . . . .
Peer Group  . . . . . . . . . . . . . .

2005
100
100
100

2007 
2006 
67.76
101.89
115.79 122.16
67.70
98.27

2008 
15.42
76.96
17.55

2010
2009 
30.47
29.65
97.33 111.99
37.50
37.96

28

ITEM 6.  SELECTED FINANCIAL DATA

Selected financial data for the years 2006 through 2010 is contained
under the heading “Selected Financial Data” on page 78 and is
derived from the company’s audited f inancial statements for those
years. Certain reclassifications have been made to previously 
reported financial data to reflect the creation of a new digital seg-
ment, as more fully discussed in Note 1 to the Consolidated
Financial Statements. 

The information contained in the “Selected F inancial Data” is
not necessarily indicative of the results of operations to be e xpected
for future years, and should be read in conjunction with
“Management’s Discussion and Analysis of Financial Condition and
Results of Operations” included in Item 7 and the consolidated
financial statements and related notes thereto included in Item 8 of
this Form 10-K.

ITEM 7.  MANAGEMENT’S DISCUSSION AND 
ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS

Certain factors affecting forward-looking statements
Certain statements in this Annual Report on Form 10-K contain
forward-looking information. The words “expect,” “intend,”
“believe,” “anticipate,” “likely,” “will” and similar expressions gen-
erally identify forward-looking statements. These forward-looking
statements are subject to cer tain risks and uncertainties that could
cause actual results and events to differ materially from those antic-
ipated in the forward-looking statements. The company is not
responsible for updating or revising any forward-looking state-
ments, whether the result of new information, future events or oth-
erwise, except as required by law.

Potential risks and uncertainties which could adversely affect the
company’s results include, without limitation, the follo wing factors:
(a) increased consolidation among major retailers or other e vents
which may adversely affect business operations of major customers
and depress the level of local and national adv ertising; (b) a contin-
uance of the generally soft economic conditions in the U.S. and the
U.K. or a further economic downturn leading to a continuing or
accelerated decrease in circulation or local, national or classif ied
advertising; (c) a further decline in general newspaper readership
and/or advertiser patterns as a result of competitive alternative
media or other factors; (d) an increase in newsprint or syndication
programming costs over the levels anticipated; (e) labor disputes
which may cause revenue declines or increased labor costs; (f)
acquisitions of new businesses or dispositions of existing business-
es; (g) a decline in viewership of major networks and local news
programming; (h) rapid technological changes and frequent new
product introductions prevalent in electronic publishing; (i) an
increase in interest rates; (j) a w eakening in the British pound to
U.S. dollar exchange rate; (k) volatility in f inancial and credit mar-
kets which could affect the value of retirement plan assets and the
company’s ability to raise funds through debt or equity issuances; (l)
changes in the regulatory environment; (m) an other than temporar y
decline in operating results and enter prise value that could lead to
further non-cash goodwill, other intangible asset, investment or
property, plant and equipment impair ment charges; (n) credit rating
downgrades, which could affect the availability and cost of future
financing; and (o) general economic, political and business condi-
tions.

Executive Summary
Gannett Co., Inc. is a leading inter national media and marketing
solutions company operating primarily in the United States and the
United Kingdom (U.K.). Approximately 90% of 2010 consolidated
revenues are from domestic operations and approximately 10% are
from foreign operations, primarily in the U.K. 

The company’s goal is to be the leading source of ne ws and
information in the markets it serves, and be customer centric by
delivering quality products and results for readers, vie wers, advertis-
ers and other customers. Gannett believes that well-managed news-
papers, television stations, electronic media including Inter net and
mobile products and services, magazine/specialty publications and
programming efforts will maximize prof its for the company’s share-
holders as will our customer-centric solutions approach to advertis-
ing. To that end, the company’s strategy has the following elements:

• Become a leading digital destination for consumers and adv er-

tisers.

• Create new business opportunities in the digital space through
internal innovation, acquisitions or affiliations. The company
established a new Digital segment in 2008.

• Transform its sales organization from transactional advertising
to a culture of customer-focused marketing solutions and ideas.

• Create highly relevant content that delivers what consumers
want and advertisers need to engage with their audiences on
multiple platforms.

• Maintain strong f inancial discipline throughout its operations.

• Maximize existing resources through efforts to enhance 

revenues and control or reduce costs. F or businesses that do
not fit with the company’s long-term strategic goals, a realloca-
tion of resources will be under taken.

•

Strengthen the foundation of the compan y by finding, develop-
ing and retaining the best and brightest emplo yees through a
robust Leadership and Diversity program.

Gannett implements its strategy and manages its operations
through three business segments: publishing, digital and broadcast-
ing (television). The publishing segment includes the operations of
99 daily newspapers in the U.S., U.K. and Guam, about 600 non-
daily local publications in the United States and Guam and more
than 200 such titles in the U.K. Its 82 U.S. daily newspapers,
including USA TODAY, the nation’s largest-selling daily print
newspaper, with an average circulation of approximately 1.8 mil-
lion, have a combined daily average paid circulation of 5.3 million,
which is the nation’s largest newspaper group in terms of circula-
tion. Together with the 17 daily paid-for newspapers its Newsquest
division publishes in the U.K., the total average daily circulation of
its 99 domestic and U.K. daily newspapers was approximately 5.7
million for 2010. All daily newspapers also operate web sites
which are tightly integrated with publishing operations. The com-
pany’s newspapers also have strategic business relationships with
online affiliates including CareerBuilder, Classified Ventures,
ShopLocal.com, Topix and Metromix LLC. 

The publishing segment also includes commercial printing;

newswire; marketing and data services operations.

29

Results from continuing operations and special charges and
credits: Income from continuing operations attrib utable to Gannett
Co., Inc. for 2010 was $567 million or $2.35 per share.

The table below reconciles diluted earnings per share from

continuing operations reported in accordance with GAAP to
adjusted earnings per share excluding special items:

Diluted Earnings Per Share
Earnings (loss) per share from  
continuing operations 
(GAAP basis)  . . . . . . . . . . . . . . . . .
Operating items:

Facility consolidation and asset 
impairment charges  . . . . . . . . . .
Workforce restructuring and 
related expenses  . . . . . . . . . . . . .
Pension gain  . . . . . . . . . . . . . . . .

Non-operating items:

Impairment of newspaper 
publishing partnerships and other
equity method investments  . . . . .
Debt exchange gain  . . . . . . . . . .
Impairment of publishing assets 
sold  . . . . . . . . . . . . . . . . . . . . . . .
Tysons land sale gain  . . . . . . . . .

Fifty-two

Fifty-two
weeks ended weeks ended weeks ended 
Dec. 26, 2010 Dec. 27, 2009 Dec. 28, 2008

Fifty-two 

$2.35

$1.49

$(29.02)

0.17

0.03
—

0.01
—

0.37

31.20

0.08
(0.10)

0.33
(0.13)

0.03
(0.11)

1.09
—

—
—      

0.10
—      

—
(0.07)

Release of prior year tax 
reserves, net  . . . . . . . . . . . . . . . . . .
Adjusted earnings per share 
$1.85(a)
(non-GAAP basis)  . . . . . . . . . . . . .
(a) Total per diluted share amount does not sum due to rounding.

(0.11)      

$2.44(a)

—      

—

$3.40

Discussion of special charges and credits affecting reported
results: Difficult business conditions required the company to per-
form impairment tests on certain assets including goodwill, other
intangible assets, other long lived assets and investments accounted
for under the equity method during 2010, 2009 and 2008.  As a
result, the company has recorded non-cash impair ment charges to
reduce the book value of certain of those assets of $60 million ($43
million after-tax or $.18 per share), $142 million ($95 million after -
tax or $.40 per share) and $8.3 billion ($7.4 billion after -tax or
$32.29 per share) in 2010, 2009 and 2008, respecti vely. In addition,
an impairment charge of $28 million ($24 million after -tax or $.10
per share) was taken in 2009 to reduce the v alue of certain commer-
cial printing assets which were then sold. The 2008 and 2009
impairment charges were driven by poor business trends amid reces-
sions in the U.S. and U.K. Concurrent with the decline in business
conditions, there was broad-based downward pressure on equity
share values in 2008 and early 2009 and the company’s stock price
declined significantly. These factors led to the reassessment of asset
carrying values and the determination that non-cash impairment
write downs to underlying estimated fair value were required. These
non-cash impairment charges are detailed in Notes 3 and 4 to the
Consolidated Financial Statements.

Through its broadcasting segment, the company owns and oper-
ates 23 television stations with affiliated web sites covering 18.2%
of the U.S. population in markets with a total of more than 21 mil-
lion households. This segment also includes the results of
Captivate Network, a national news and entertainment network that
delivers programming and full-motion video advertising on video
screens located in elevators of office towers and select hotel lob-
bies across North America. 

Fiscal year: The company’s fiscal year ends on the last Sunday
of the calendar year. The company’s 2010 f iscal year ended on Dec.
26, 2010, and encompassed a 52-week period. The company’s 2009
and 2008 f iscal years also encompassed 52-week periods.

Discontinued operations: Unless stated otherwise, as discussed
in the section titled “Discontinued operations,” all of the infor mation
contained in Management’s Discussion and Analysis of Financial
Condition and Results of Operations relates to continuing opera-
tions. Therefore, the results of The Honolulu Advertiser and its relat-
ed assets, which were sold to Oahu Publications in May 2010, and a
small directory publishing operations sold to Yellow Book in June
2010, are excluded for all periods covered by this report. These
transactions are discussed in more detail on page 32 in the business
acquisitions, investments, dispositions and discontinued operations
section of this report.

Presentation of certain pro forma and non-GAAP informa-
tion: The discussion below is focused mainly on changes in histor-
ical financial results, however certain operating information for the
newly formed Digital Segment is also presented on a pro for ma
basis, which assumes that all proper ties owned at the end of 2010
were owned throughout the periods covered by the discussion. The
company consistently uses, for individual businesses and for
aggregated business data, pro forma reporting of operating results
in its internal financial reports because it enhances measurement
of performance by permitting comparisons with prior period his-
torical data. Likewise, the company uses this same pro for ma data
in its external reporting of key financial results and benchmarks.
In addition to the results repor ted in accordance with account-
ing principles generally accepted in the United States (“GAAP”),
the company has provided in this report amounts for operating
expenses, operating income, non-operating expenses, income
taxes, income from continuing operations, net income attrib utable
to Gannett Co., Inc. and ear nings per share excluding certain spe-
cial items (non GAAP basis). Management belie ves results exclud-
ing these items better reflect the ongoing perfor mance of the com-
pany and enables management and investors to meaningfully trend,
analyze and benchmark the perfor mance of the company’s opera-
tions. These measures are also more comparab le to f inancial meas-
ures reported by the company’s competitors. These results should
not be considered a substitute for amounts calculated and reported
in accordance with GAAP.

30

For the years 2010, 2009 and 2008 the compan y recorded work-

Broadcast revenues for 2010 were $770 million or 22% better

force restructuring related costs totaling $12 million ($7 million
after-tax or $.03 per share), $28 million ($18 million after -tax or
$.08 per share), and $115 million ($75 million after -tax or $.33 per
share), respectively. These charges were taken in connection with
workforce reductions related to f acility consolidation and outsourc-
ing efforts and as part of a general program to fundamentally
change the company’s cost structure.

In 2010, the company booked a net tax benef it of $28.7 million

($.12 per share) primarily due to the expiration of the statutes of
limitations including the release of certain reserves related to the
sale of a business in a prior y ear. The benefit was partially offset by
a $2.2 million ($.01 per share) tax char ge related to health care
reform legislation and the resultant loss of tax deductibility for cer-
tain health care costs covered by Medicare retiree drug subsidies.

During 2009, the company reached an agreement with one of its
unions for a complete withdrawal from the union’s underfunded pen-
sion plan and release from any future obligations with respect there-
to. As a result of this ag reement, the company recognized a pension
settlement gain of $40 million ($25 million after-tax or $.10 per
share).

During 2008, the company made changes to its domestic bene-

fit plans by improving its 401(k) plan while freezing benef its
under certain company sponsored def ined benefit pension plans.
As a result, the company recognized a curtailment gain from its
domestic pension plans of $47 million  ($29 million after-tax or
$.13 per share).

In connection with the debt exchange offer completed in May
2009, the company recorded a gain of appro ximately $43 million
($26 million after-tax or $.11 per share) w hich is classif ied in
“Other non-operating items” in the Statement of Income (Loss).
This gain resulted from recording its ne w 2015 and 2016 notes at
fair value as of the time of the e xchange and extinguishing the old
notes at their historical book values. 

In 2008, the company realized a $26 million  ($16 million after-
tax or $.07 per share) gain on the sale of a parcel of land adjacent to
its headquarters building in McLean, VA.

Operating results summary: Operating revenues were $5.4 bil-
lion in 2010, a decline of 1% from $5.5 billion in 2009.  Total rev-
enue comparisons sequentially improved quarterly throughout the
year and modest revenue growth was achieved in the third and
fourth quarters of 2010. 

Publishing revenues were $4.1 billion for 2010 or 6% below
2009 levels. The rate of decline nar rowed over the course of the
year as economic conditions continued to impro ve. 

Digital segment revenues totaled $618 million for 2010, an
increase of 5%, reflecting strong revenue growth at CareerBuilder,
PointRoll and ShopLocal.

than 2009 levels, reflecting advertising revenue of $107 million
associated with elections and Winter Olympic Games, as well as
higher core television advertising and signif icant growth at
Captivate.

Digital revenues company-wide including the Digital segment
and all digital revenues generated by other business segments were
approximately $1.0 billion, 18% of total operating re venues and an
increase of 8% over last year.

As indicated, total revenue comparisons sequentially improved
throughout the year and modest revenue growth was achieved in the
third and fourth quarters of 2010. The table below presents the percent-
age change in revenues compared to 2009 for each quar ter and for the
full year, for the company as a whole and for its three business seg-
ments.

Revenue Comparison 2010 vs. 2009 

Publishing  . . . . . . . . . . . . . .
Digital  . . . . . . . . . . . . . . . . .
Broadcast  . . . . . . . . . . . . . .
Total  . . . . . . . . . . . . . . . . . .

Q1
(7%)
(2%)
17%
(4%)

Q2 
(6%)
8%
20%
(2%)

Q3
(5%)
10%
22%
0.0%

Q4 
(5%)
5%
27%
0.4%

Full Year
(6%)
5%
22%
(1%)

Total operating costs declined 7% to $4.44 billion for 2010, prima-

rily due to the impact of cost ef ficiency efforts company-wide and a
substantial decline in newsprint expense, offset partially by higher
expenses in broadcasting related to higher re venue. There was also a
substantial decline in impairment and restructuring charges in 2010
compared with 2009. Operating costs, excluding these special items
discussed above, declined 6% for the year. 

Newsprint expense for publishing was significantly less than in
2009, declining 23% as a 10% reduction in consumption w as com-
bined with a 15% decrease in average usage prices. 

The company reported operating income for 2010 of $1.0 bil-

lion compared to $719 million in 2009, a 39% increase.  These
amounts include net special items charges in 2010 of $69 million
compared to $121 million in 2009. Absent the special items from
both years, the company’s operating income would have been $1.07
billion for 2010, an increase of 27% compared to 2009.  

The company reported income of $19 million from its equity
share of results from unconsolidated investees for 2010, a signif i-
cant increase over 2009, due to better results from its ne wspaper
publishing partnerships and certain digital investments, as well as a
reduction in the amount of impair ment charges taken for certain
investees. Absent these special impairment charges in 2010 ($3
million) and 2009 ($9 million), equity income in unconsolidated
investees would have increased 65% to $22 million.  

Interest expense was $173 million in 2010, down 2% from
2009, reflecting signif icantly lower average debt balances partially
offset by higher average interest rates. From its strong operating
cash flow and its tightly disciplined liquidity management, the
company reduced its long-term debt by $710 million or 23% in
2010 and by $1.46 billion or 38% over the last two years.

31

The company reported net income attributable to Gannett Co.,
Inc. of $588 million or $2.43 per diluted share for 2010 compared
to $355 million or $1.51 per diluted share for 2009. Income from
continuing operations attributable to Gannett Co., Inc. w as $567
million or $2.35 per diluted share for 2010.  Absent the special
items in both years, the company would have reported an increase
in income from continuing operations attrib utable to Gannett and
diluted earnings per share of 35% and 32%, respecti vely.

Net income attributable to noncontrolling interests was $35

million in 2010, an increase of 28% or $8 million o ver 2009,
reflecting significantly improved operating results at
CareerBuilder.

Challenges for 2011: Looking forward to 2011, the company
faces several challenges including comparisons against $107 mil-
lion of political and Olympic advertising in its broadcast segment
in 2010, higher newsprint prices as well as uncertainty surrounding
the U.S. and U.K. economies.

Basis of reporting
Following is a discussion of the k ey factors that have affected the
company’s accounting for or repor ting on the business over the last
three fiscal years. This commentary should be read in conjunction
with the company’s financial statements, Selected Financial Data
and the remainder of this Form 10-K.

Critical accounting policies and the use of estimates: The
company prepares its f inancial statements in accordance with 
generally accepted accounting principles (GAAP) w hich require
the use of estimates and assumptions that af fect the reported
amount of assets, liabilities, revenues and expenses and related
disclosure of contingent matters. The company bases its estimates
on historical experience, actuarial studies and other assumptions,
as appropriate, concerning the carrying values of its assets and
liabilities and disclosure of contingent matters.  The company 
re-evaluates its estimates on an ongoing basis.  Actual results could
differ from these estimates.

Critical accounting policies for the company involve its assess-
ment of the recoverability of its long-lived assets, including goodwill
and other intangible assets, which are based on such f actors as esti-
mated future cash flows and current fair value estimates of business-
es. Similarly the company evaluates the recoverability of the carrying
value of its property, plant and equipment and its in vestments in
minority-owned unconsolidated investees, including its newspaper
publishing partnerships and certain online/new technology business
investments.

The company’s accounting for pension and retiree medical bene-
fits requires the use of various estimates concerning the work force,
interest rates, plan investment return, and involves the use of advice
from consulting actuaries. The company’s accounting for income
taxes in the U.S. and foreign jurisdictions is sensitive to interpreta-
tion of various laws and regulations therein, and to accounting r ules
regarding the repatriation of ear nings from foreign sources. The com-
pany must also exercise significant judgment in assessing the recov-
erability of its deferred tax assets.

Refer to Note 1 to the Consolidated F inancial Statements for a

more complete discussion of all of the compan y’s significant
accounting policies.

Reclassifications of certain items within the Consolidated
Financial Statements: In the third quarter of 2008, the company
began reporting a new digital segment and a separate digital re v-
enues line in its Statements of Income (Loss).  This revenue line
includes only revenue from the businesses that comprise the new
digital segment. It therefore includes all revenues from
CareerBuilder and ShopLocal beginning with the full consolida-
tion of these businesses in the third quar ter of 2008, and revenues
from PointRoll, Schedule Star and Planet Discover. Revenues from
PointRoll, Schedule Star and Planet Discover had previously been
reported within the publishing segment and were included in the
“All other” revenue line in the Statement of Income (Loss). “All
other” revenue is now comprised principally of commercial print-
ing revenues. All periods presented reflect these reclassif ications. 
Operating results from web sites that are associated with pub-
lishing operations and broadcast stations continue to be repor ted in
the publishing and broadcast segments.

Business acquisitions, investments, dispositions and discontin-
ued operations
2010: In March 2010, CareerBuilder expanded its reach in the U.K.
when it purchased CareerSite.biz, parent of three successful career-
related operations there. Founded in 2001, CareerSite.biz operates
two online recruitment niche sites focusing on nursing and rail work-
ers as well as a successful vir tual career fair business.

In October 2010, the company purchased a minority stake in
Ongo Inc. Ongo is a personal ne ws service that gives consumers a
fundamentally new way to read, discover and share digital news and
information.

In the second quarter of 2010, the company completed the sale of

The Honolulu Advertiser as well as a small director y publishing
operation in Michigan. In connection with these transactions, the
company recorded a net after tax gain of $21.2 million in discontin-
ued operations. Income from continuing operations for all periods
presented exclude operating results from these for mer properties
which have been reclassif ied to discontinued operations. Amounts
applicable to these discontinued operations are as follo ws:

In thousands of dollars

2010

Revenues  . . . . . . . . . . . . . . . . . . . . . . . . $32,710
(758)
Pretax (loss)/income  . . . . . . . . . . . . . . .
(322)
Net (loss)/income . . . . . . . . . . . . . . . . . .
21,195
Gains (after tax) . . . . . . . . . . . . . . . . . . .

2009
$103,390
6,262
3,790
—

2008
$127,968
(33,753)
(20,626)
—

Total cash paid in 2010 for business acquisitions and in vestments

was $15.2 million and $11.0 million, respecti vely.

In early January 2011, the company also announced the acquisi-
tion of Reviewed.com, a group of 12 product-review web sites that
provide comprehensive reviews for technology products such as digi-
tal cameras, camcorders and high-def inition televisions.
Reviewed.com’s operation will be integrated with USA TODAY as
part of USA TODAY’s consumer media strategy.

32

2009: In February 2009, the company purchased a minority inter-
est in Homef inder, a leading national online mark etplace connecting
homebuyers, sellers and real estate professionals.

In July 2009, Newsquest sold one of its commercial printing busi-

nesses, Southernprint Limited.

Total cash paid in 2009 for business acquisitions (principall y
post-acquisition consideration) and investments was $9.6 million and
$9.7 million, respectively.

2008: On Dec. 31, 2007, the f irst day of the company’s 2008

fiscal year, the company purchased X.com, Inc. (BNQT.com),
which operates a digital media g roup of affiliated sites covering
eight different action sports including surf ing, snowboarding and
skateboarding. BNQT.com is affiliated with the USA TODAY
Sports Media Group. 

In February 2008, the company formed QuadrantONE, a new
digital ad sales network, with three other large media companies.
In March 2008, the company purchased a minority stake in

Fantasy Sports Ventures (FSV). FSV, also known as Big Lead
Sports, owns a set of f antasy sports content sites and manages
advertising across a group of affiliated sites.

In May 2008, the company purchased a minority stake in Cozi
Group Inc. (COZI). COZI is a free w eb service that helps families
manage busy schedules, stay in communication and share memo-
ries.

In July 2008, the company purchased a minority stake in
Livestream, a company that provides Internet broadcasting servic-
es. Also in July 2008, the company increased its investment in
4INFO, maintaining its approximate ownership interest.

In August 2008, the company purchased 100% of the outstand-

ing shares of Pearls Review, Inc., an online nursing cer tification
and continuing education review site, which is operated with
Gannett Healthcare Group.

In June 2008, the company acquired from Tribune Company
and The McClatchy Company their minority ownership interests in
ShopLocal LLC, a leading marketing and database services compa-
ny for major retailers in the U.S. The company now owns 100% of
ShopLocal and began consolidating its results in the digital se g-
ment at the beginning of the third quar ter of 2008. ShopLocal col-
laborates with PointRoll to create ads that dynamically connect
retail advertisers and consumers, online and in the store.

In September 2008, the company acquired an additional 10%
stake in CareerBuilder from Tribune Company increasing its invest-
ment to 50.8% so that it became the majority and controlling
owner.

The total cash paid in 2008 for business acquisitions w as

$168.6 million and for investments was $46.8 million.

RESULTS OF OPERATIONS

Consolidated summary – continuing operations
A consolidated summary of the company’s results is presented
below. 

In millions of dollars, except per share amounts

Operating revenues  . . . . . . . . . .
Operating expenses  . . . . . . . . . .
Operating income (loss)  . . . . . .
Non-operating expense, net  . . .
Income (loss) from  
continuing operations

2010 Change 
$ 5,439
$ 4,439
$ 1,000
$ 154

2009 Change 
$ 5,510
(1%)
(7%)
$ 4,791
39% $ 719
$ 149
3%

(17%)
(64%)
***
(72%)

2008
$ 6,640
$13,368
$ (6,728)
537
$

Per share – basic   . . . . . . . . .
Per share – diluted   . . . . . . .

$ 2.38
$ 2.35

59% $ 1.50
58% $ 1.49

***
***

$ (29.02)
$ (29.02)

Results for all periods reflect cer tain special items that are

included in either operating or non-operating e xpense and which are
further discussed on page 30 and in Notes 3 and 4 to the
Consolidated Financial Statements. 

In the tables below and in certain other tables and discussions
that follow, the effect of these special items has been remo ved from
key financial measures to better reflect the ongoing perfor mance of
the company.

Operating and non-operating expenses adjusted to remove the

effect of certain special items are as follows: 

In millions of dollars

2010 Change  2009(a) Change 
Operating expense (GAAP basis)  .
$4,439
Remove favorable (unfavorable) special items:

$4,791

(64%)

(7%)

2008(a)
$13,368

Facility consolidation and asset 
impairment charges . . . . . . . . . .
Workplace restructuring and 
related expenses  . . . . . . . . . . . .
Pension gains  . . . . . . . . . . . . . .

$ (57)

(57%)

$ (133)

(98%)

$ (7,940)

$ (12)
$ —

(59%)
***

$
$

(28)
40

(75%)
(14%)

$ (115)
47
$

Adjusted operating expenses
$4,370
(non-GAAP basis)   . . . . . . . . . . . . .
(a) Numbers do not sum due to rounding.

(6%)

$4,669

(13%)

$5,359

In millions of dollars

2010 Change  2009(a) Change 

2008

Non-operating expense,(b) net
(GAAP basis)  . . . . . . . . . . . . . . . . .
Remove favorable (unfavorable) special items:

$154

3%

$ 149

(72%)

$ 537

Impairment of newspaper 
publishing partnerships and other 
equity method investments  . . . .
Debt exchange gain . . . . . . . . . .
Impairment of publishing 
assets sold  . . . . . . . . . . . . . . . . .
Tysons land sale gain  . . . . . . . .

$ (3)
$ —

(71%)
***

$ (9)
$ 43

(98%)
***

$ —
$ —

***
***

$ (28)
$ —

***
***

$(382)
$ — 

$ — 
$ 26

Adjusted nonoperating expense
(non-GAAP basis)   . . . . . . . . . . . . .
$151
(a) Numbers do not sum due to rounding.
(b) Includes interest expense, equity income in unconsolidated investees and
other non-operating items.

(15%)

$ 154

(2%)

$ 181

33

Operating income adjusted to remove the effect of certain special
items is as follows:

In millions of dollars

Operating expenses for publishing include the effects of the special
items which are more fully discussed on page 30 and in Notes 3 and 4
to the Consolidated Financial Statements. Operating expenses adjusted
for the effect of special items are as follows:

Operating income (GAAP basis)
Remove (favorable) unfavorable special items:

$1,000

39%

$ 719

***

$(6,728)

In millions of dollars

2010(a) Change 

2009 Change 

2008

Facility consolidation and  
asset impairment charges  . . .
Workforce restructuring   
and related expenses  . . . . . . .
Pension gains  . . . . . . . . . . . .

$

57

(57%)

$ 133

(98%)

$ 7,940

12
$
$ —

(59%)
***

$ 28
$ (40)

(75%)
(14%)

$
$

115
(47)

Adjusted operating income 
(non-GAAP basis)  . . . . . . . . . . .
$1,068 
(a) Numbers do not sum due to rounding.

27%

$ 840 

(34%)

$ 1,280

On an as adjusted basis using non-GAAP amounts for expenses,

operating results were as follows: 

In millions of dollars

Operating expenses 
(GAAP basis)  . . . . . . . . . . . . . .
Remove favorable 
(unfavorable) special items:

Facility consolidation and  
asset impairment charges  . .
Workforce restructuring   
and related expenses  . . . . . .
Pension gains . . . . . . . . . . . .

2010(a) Change  2009(a) Change 

2008

$3,403

(10%)

$3,776

(70%) $12,578

$ (36)

(64%)

$ (99)

(99%) $ (7,915)

(64%)
$ (10)
$ — ***

$ (27)
40
$

(72%) $
7% $

(98)
37

Adjusted operating expenses 
(non-GAAP basis)  . . . . . . . . . .
$3,358 
(a) Numbers do not sum due to rounding.

(9%)

$3,689 

(20%) $ 4,602

Operating revenues  . . . . . . . . . .
Operating expenses  . . . . . . . . . .
Operating income  . . . . . . . . . . .
Non-operating expense   . . . . . .
Income from continuing
operations per share-diluted  . . .
$ 2.44
(a) Numbers do not sum due to rounding.

Consolidated Summary-Non-GAAP Basis

Publishing operating results excluding the effects of the above spe-

2010(a) Change  2009(a) Change  2008(a)
$6,640
$5,510
$ 5,439
(1%)
$5,359
(6%)
$ 4,370
$4,669
$1,280
27% $ 840
$ 1,068
$ 181
$ 154
(2%)
$ 151

(17%)
(13%)
(34%)
(15%)

cial items were as follows:

In millions of dollars

Publishing Summary-Non-GAAP Basis

2010

Change 

2009 Change 

2008

32% $ 1.85

(46%)

$ 3.40

Operating revenues  . . . . . . . . . .
Operating expenses . . . . . . . . . .

$ 4,051
$ 3,358

Operating income   . . . . . . . . . .

$

693 

(6%)
(9%)

15%

$4,292
$3,689

(23%)
(20%)

$ 5,586
$ 4,602

$ 603 

(39%)

$ 984

A discussion of operating results of the compan y’s publishing,
digital and broadcasting segments, along with other f actors affecting
net income attributable to Gannett, is as follows:

Publishing segment
In addition to its domestic local ne wspapers and affiliated web sites,
the company’s publishing operations include USA TODAY, USA
WEEKEND, Newsquest, which publishes daily and non-daily news-
papers in the U.K., Clipper Magazine, Gannett Healthcare Group,
Gannett Government Media, Gannett Offset commercial printing
and other advertising and marketing services businesses. The pub-
lishing segment in 2010 contributed 74% of the compan y’s rev-
enues.

Publishing operating results were as follows:

In millions of dollars

2010 Change 

2009 Change 

2008

Revenues . . . . . . . . . . . . . . . . . .
Expenses  . . . . . . . . . . . . . . . . . .

$4,051
$3,403

(6%)
(10%)

$4,292
$3,776

(23%)
(70%)

$ 5,586
$12,578

Operating income (loss)  . . . . . .

$ 648 

25% $ 516 

***

$(6,992)

34

Foreign currency translation: The average exchange rate used to
translate U.K. publishing results was 1.55 for 2010, 1.56 for 2009 and
1.86 for 2008. Therefore, publishing segment revenue, expense and
operating income trend lower from 2008 to 2009 and 2009 to 2010
because of rate declines. 

Publishing operating revenues: Publishing operating revenues

are derived principally from advertising and circulation sales,
which accounted for 67% and 27%, respecti vely, of total publish-
ing revenues in 2010. Ad revenues include those derived from
advertising placed with affiliated Internet sites which include rev-
enue in the classif ied, retail and national ad cate gories. Other pub-
lishing revenues are mainly from commercial printing. 

The table below presents the principal components of pub lish-

ing revenues for the last three y ears. 

Publishing operating revenues, in millions of dollars

Advertising  . . . . . . . . . . . . . . . .
Circulation  . . . . . . . . . . . . . . . .
Commercial 
printing and other  . . . . . . . . . . .

Total  . . . . . . . . . . . . . . . . . . . . .
$ 4,051
(a) Numbers do not sum due to rounding.

2010(a) Change  2009(a) Change 
$ 2,711
$ 1,087

$2,888
$1,145

(29%)
(4%)

(6%)
(5%)

2008

$4,041
$1,197

$

254

(2%)

(6%)

$ 260

(25%)

$ 348

$4,292

(23%)

$5,586

The table below presents the principal components of pub lish-

ing advertising revenues for the last three y ears. These amounts
include ad revenue from printed publications as well as online ad
revenue from web sites affiliated with the publications.

Advertising revenues, in millions of dollars

Retail  . . . . . . . . . . . . . . . . .
National  . . . . . . . . . . . . . . .
Classified  . . . . . . . . . . . . . .
Total ad revenue . . . . . . . . .

2010
$1,384
$ 501
$ 826
$2,711

Change 
(6%)
(4%)
(7%)
(6%)

2009
$1,480
$ 522
$ 886
$2,888

Change 
(22%)
(22%)
(40%)
(29%)

2008
$1,896
$ 670
$1,475
$4,041

Publishing revenue comparisons 2010-2009: 

Advertising Revenue: Advertising revenues for 2010

decreased $178 million or 6%. The rate of decline generally nar-
rowed over the course of the y ear as economic conditions slowly
stabilized and sales initiatives took hold. Early in the year, revenue
declines were the most pronounced due in lar ge measure to the
more severe global economic conditions.  

The table below presents the percentage change in 2010 com-

pared to 2009 for each of the major ad re venue categories, by
quarter. 

Advertising Revenue Comparisons by Quarter

Retail  . . . . . . . . . . . . . . . . . . . . .
National . . . . . . . . . . . . . . . . . . .
Classified  . . . . . . . . . . . . . . . . .
Total advertising  . . . . . . . . . . . .

Q1
(9%)
(4%)
(9%)
(8%)

Q2 
(6%)
(4%)
(6%)
(6%)

Q3
(6%)
1%
(6%)
(5%)

Q4 
(5%)
(8%)
(6%)
(6%)

Ad revenues were lower in both the U.S. and the U.K.

In the U.K., in local cur rency, ad revenues were down more

than in the U.S. U.K. ad revenue declines were impacted by a
slightly lower average exchange rate for 2010. In U.S. dollars,
Newsquest ad revenues were down 8% compared with a 5%
decline for U.S. publishing.

The table below presents the percentage change for the retail,

national, and classif ied categories for 2010 compared to 2009.

National ad revenues were down $21 million or 4% in 2010,
primarily due to lower ad sales for USA TODAY and its associated
businesses, partially offset by an increase in national ad revenues
for U.S. Community Publishing. At USA TODAY, print ad rev-
enues were down 13% for the year, reflecting weakness in travel,
telecommunications and pharmaceutical, partially offset by an
increase in the automotive and retail categories. Paid ad pages
were down 1% for the year and totaled 2,299 in 2010 compared to
2,326 in 2009. National advertising revenues excluding USA
TODAY and USA WEEKEND were 3% higher in 2010.   

The table below presents the percentage change in classified

categories for 2010 compared to 2009.

Classified Revenue Year Over Year Comparisons 

U.S. Publishing

Automotive  . . . . .
Employment  . . . .
Real Estate . . . . . .
Legal  . . . . . . . . . .
Other  . . . . . . . . . .
Total . . . . . . . . . . .

5%
3%
(19%)
(3%)
(7%)
(4%)

Newsquest Total Publishing
(constant currency)
(in pounds)
3%
(7%)
(5%)
(17%)
(13%)
1%
(3%)
—
(8%)
(10%)
(6%)
(9%)

Classified ad revenues decreased $60 million or 7% in 2010

with a decline of 4% in the U.S. and 10% in the U.K.
Domestically, classified advertising improved sequentially
throughout the year. Automotive and employment were especially
strong and were up 5% and 3%, respectively. Real estate continued
to reflect the housing issues nationwide and w as down 19% for the
year. Classified advertising in the U.K. continues to remain chal-
lenging. Real estate was a bright spot and w as up 1% in pounds for
the year, while automotive and employment were down 7% and
17%, respectively.

Digital revenues in the publishing segment were up for the year

in the U.S. as well as at Newsquest in the U.K. U.S. Community
Publishing digital revenues were up 11%, reflecting strong increas-
es in most categories. Digital revenues at USA TODAY increased
12% for the year, while digital revenues at Newsquest increased
6% in local cur rency.   

Advertising Revenue Year Over Year Comparisons 

Publishing advertising revenues in millions.

U.S. Publishing

Retail  . . . . . . . . . .
National . . . . . . . .
Classified . . . . . . .
Total . . . . . . . . . . .

(7%)
(3%)
(4%)
(5%)

Newsquest Total Publishing
(constant currency)
(in pounds)
(6%)
(5%)
(3%)
(5%)
(6%)
(9%)
(6%)
(8%)

Retail ad revenues were down $96 million or 6% in 2010. In
the U.S., revenues were lower in most principal categories, with the
more significant declines occurring in the department store, f inan-
cial and telecommunications categories, partially offset by an
increase in retail online advertising. Retail ad revenues were slight-
ly better in the U.K. and on a constant cur rency basis were down
5% in 2010. Retail revenue declines narrowed throughout the year,
and the fourth quarter was the best comparison quar ter of the year.   

08
09
10

$4041

$2888

$2711

Looking to 2011, the company expects continuing challenges in

the retail and national segments and in the real estate cate gory of
classified. If the economy moves forward, continued gains in auto
and employment may be achieved.

35

Circulation Revenue: Newspaper circulation revenues

Publishing revenue comparisons 2009-2008: 

Advertising Revenue: Advertising revenues for 2009

decreased $1.15 billion or 29%. The rate of decline nar rowed over
the course of the year as economic conditions slowly stabilized.
Early in the year, revenue declines were the most pronounced due
in large measure to the severe global economic recession. Real
estate and employment advertising were especially hampered by
the recession. As the year progressed, ad revenue declines nar-
rowed in each successive quarter. 

Ad revenues were lower in both the U.S. and the U.K.
In the U.K., in local cur rency, ad revenues were down more
than in the U.S. U.K. ad revenue declines were exacerbated by a
lower average exchange rate for 2009. In U.S. dollars, Newsquest
ad revenues were down 44% compared with a 25% decline for
U.S. publishing.

Retail ad revenues were down $416 million or 22% in 2009. In
the U.S., revenues were lower in most principal categories, with the
more significant declines occurring in the department store, furni-
ture, entertainment, financial and telecommunications categories.
Retail ad revenues declined at a g reater rate in the U.K. due to the
currency impact. On a constant cur rency basis, retail ad revenues
in the U.K. were down 19%. Retail revenue declines narrowed in
the third and again in the four th quarter.   

National ad revenues were down $148 million or 22% in 2009,
primarily due to lower ad sales for USA TODAY branded publica-
tions and national ad revenues for U.S. Community Publishing. In
the fourth quarter, the decline in national ad re venues moderated
significantly and in the month of December national ad re venues
were higher than 2008 levels. At USA TODAY, ad revenues were
down 29% for the year, reflecting the continued slowdown in the
travel and lodging industries. Paid ad pages were down 26% for
the year and totaled 2,326 in 2009 compared to 3,158 in 2008.
Fourth quarter comparisons were the best of the y ear.   

Classified ad revenues decreased $589 million or 40% in 2009
with a decline of 35% in the U.S. and 50% in the U.K. The curren-
cy impact contributed to the U.K. decline. On a constant cur rency
basis, classified ad revenues in the U.K. were down 39%.
Classified revenue in both countries was affected by the global
recession and particularly the weakness in employment and hous-
ing. Classified revenue declines occurred in all three principal cat-
egories of employment (down 58%), real estate (down 43%), and
automotive (down 34%). Declines in all cate gories narrowed over
the course of the year.   

declined $58 million or 5% over 2009 as circulation revenues for
both U.S. and U.K. newspapers were generally lower. Revenue
comparisons reflect generally lower circulation volumes partially
offset by limited price increases. Daily net paid circulation, exclud-
ing USA TODAY, declined 7%, while Sunday net paid circulation
declined 4%. Daily and Sunday net paid circulation comparisons
improved sequentially throughout the year as greater focus was
placed on increasing home delivery circulation. U.S. Community
Publishing newspapers reported that Sunday home delivery circu-
lation was up 1% in the September 2010 Pub lisher’s Statement,
with 28 publishing sites showing year over year Sunday circulation
gains.

Circulation revenues were lower at USA TODAY, reflecting
lower average daily circulation. USA TODAY’s average daily circu-
lation for 2010 decreased 5% to 1,817,405. USA  TODAY reported
an average daily paid circulation of 1,830,594 in the Audit Bureau
of Circulations (ABC) Publisher’s Statement for the 26 weeks
ended Sept. 26, 2010, a 4% decrease o ver the comparable period in
2009. In the fourth quarter of 2010, average daily net paid circula-
tion comparisons for USA TODAY improved sequentially and were
only 6,000 copies lower than the fourth quarter of 2009.

For local newspapers, morning circulation accounted for
approximately 94% of total daily volume, while evening circula-
tion accounted for 6%.

Publishing circulation revenues in millions.

08
09
10

$1197

$1145

$1087

Circulation volume for the company’s local newspapers is sum-
marized in the table below. In 2010, the company reclassified certain
net paid circulation volume from evening to morning distribution due
to changes in delivery times. All prior periods have been restated to
conform to the new classifications.

Average net paid circulation volume, in thousands
2009

Change 

2010

Change 

2008

Local Newspapers

Morning  . . . . . . . . . . . .
Evening  . . . . . . . . . . . . .
Total daily  . . . . . . . . . . .
Sunday . . . . . . . . . . . . . .

3,700
229
3,929
4,845

(7%)
(8%)
(7%)
(4%)

3,969
249
4,218
5,030

(12%)
(12%)
(12%)
(7%)

4,495
283
4,778
5,396

Other Revenue: Commercial printing and other publishing
revenues decreased 2% to $254 million in 2010 due primaril y to
the sale of a U.K. commercial printing business early in the third
quarter of 2009, partially offset by gains in delivery revenue for
non-company publications.

36

Circulation Revenue: Newspaper circulation revenues

declined $52 million or 4% over 2008 as circulation revenues for
U.S. and U.K. newspapers were lower. Revenue comparisons
reflect lower circulation volumes partially offset by price increases.
Daily net paid circulation, excluding USA TODAY, declined 12%,
while Sunday net paid circulation declined 7%.  Volumes were
affected, in part, by single copy and home delivery price increases
at most U.S. newspapers and by selective culling of distribution in
certain areas.

Circulation revenues were lower at USA TODAY, reflecting
lower average daily circulation, partially offset by a December
2008 increase in the single copy price of the newspaper at news-
stands and vending machines from $.75 to $1.00.  USA TODAY’s
average daily circulation for 2009 decreased 16% to 1,904,362.
USA TODAY reported an average daily paid circulation of
1,900,116 in the Audit Bureau of Circulations (ABC) Pub lisher’s
Statement for the 26 weeks ended Sept. 27, 2009, a 17% decrease
over the comparable period in 2008. The circulation volume decline
at USA TODAY reflected the general recessionar y economic condi-
tions particularly as they contributed to lower business and leisure
travel.

For local newspapers, morning circulation accounted for
approximately 94% of total daily volume, while evening circula-
tion accounted for 6%.

Other Revenue: Commercial printing and other publishing
revenues declined 25% to $260 million in 2009 due primaril y to
generally lower commercial printing revenue in the U.S. and U.K.
and from the sale of a U.K. commercial printing business early in
the third quarter of 2009.

Publishing expense comparisons 2010-2009: Publishing oper-

ating costs declined 10% to $3.4 billion in 2010, primaril y due to
the impact of strategic efforts to implement operating efficiencies
and facility consolidations and signif icantly lower newsprint
expense. Absent special items in both y ears, as reflected in the tab le
on page 34, publishing segment expense was down 9%.   

Significant cost savings were achieved through tight cost con-

trol measures in the U.S. and the U.K. as well as by permanently
restructuring the company’s cost base and creating operating ef fi-
ciencies wherever possible. Efforts included numerous facility con-
solidations, centralization, compensation actions and outsourcing.
Savings reflect the impact of headcount reductions in 2010 and
2009. Lower newsprint expense was also a significant contributor
to the savings. 

Publishing payroll costs were down 5%, reflecting the impact of

headcount reductions partially offset by lower savings from fur-
loughs in 2010 than in 2009.

Newsprint expense was down 23%, reflecting lower consump-
tion, down 10%, including savings from web width reductions and
greater use of light weight newsprint. Newsprint usage prices rose
throughout the year but still f inished down 15% for the full year.  
Other factors contributing to the decline in costs include the
impact of a lower U.K. exchange rate, and the sale in the earl y
third quarter of 2009 of a commercial printing business in the U .K.

Publishing expense comparisons 2009-2008: Publishing oper-
ating costs declined 70% to $3.78 billion in 2009, primaril y due to
non cash impairment charges incurred in 2008. Absent the special
items in both years, as reflected in the tab le on page 34, publishing
segment expense was down 20% from 2008.   

Significant cost savings were achieved in 2009 through strict
cost control measures in the U.S. and the U.K. as well as by means
of permanently restructuring the company’s cost base and creating
efficiencies wherever possible. Efforts included numerous facility
consolidations, centralization, furloughs and outsourcing. Savings
reflect the impact of substantial headcount reductions in 2009 and
2008. Lower newsprint expense was also a signif icant contributor
to the savings. 

Publishing payroll costs were down 23% in 2009, reflecting the

impact of headcount reductions in both y ears as well as the fur-
loughs the majority of company employees were required to take in
the first and second quarters of 2009.

Newsprint expense was down 34%, reflecting sharply lower
consumption, down 31%, including savings from web width reduc-
tions and greater use of light weight newsprint. Newsprint usage
prices declined sharply throughout the second half of the y ear and
finished down 4% for the full year.  

Other factors contributing to the decline in costs include the
impact of a lower U.K. exchange rate, and the sale in the earl y
third quarter of 2009 of a commercial printing business in the U .K.
partially offset by higher pension cost. 

Outlook for 2011: The company expects publishing expenses to
decline in 2011, reflecting headcount reductions, f acility consolida-
tions and lower pension expense. These factors will be partially off-
set by higher newsprint expense driven by higher prices partially off-
set by lower consumption.

Publishing operating results 2010-2009: Publishing operating

income increased to $648 million in 2010 from $516 million in
2009. The principal factors affecting reported operating results
comparisons for the full year were the following: 
•

higher reported operating results at many of the company’s larg-
er domestic daily newspapers and signif icantly lower newsprint
expense;
higher reported operating results at Newsquest over 2009;
continued cost containment efforts throughout U.S. and U.K.
operations; and
lower charges in 2010 from special items, par ticularly those
related to facility consolidations and asset impairment.

•
•

•

Excluding special items described in more detail on page 34
and Notes 3 and 4 of the Consolidated F inancial Statements, pub-
lishing operating income increased 15%.

37

Reported digital revenues increased $32 million or 5% o ver
2009, reflecting signif icant gains at CareerBuilder, PointRoll and
ShopLocal. 

Digital expenses in 2010 decreased 1% to $535 million, prima-

rily due to a decrease in asset impair ment charges, which totaled
$13 million in 2010 and $25 million in 2009.

Excluding special impairment charges, operating costs for digi-

tal increased 1%. Operating income e xcluding special items rose
$29 million or 43%, reflecting strong gains in 2010 for
CareerBuilder, PointRoll and ShopLocal.  

CareerBuilder operations are predominately based in North

America, however expansion efforts are underway in parts of
Europe and Asia. CareerBuilder is the nation’s largest online
recruitment and career advancement source for employers, employ-
ees, recruiters and job seekers. Its North American network rev-
enue is driven mainly from its own sales force but it also derives
revenues from its owner affiliated newspapers, including the com-
pany’s newspapers, which sell various CareerBuilder employment
products including upsells of print employment ads from newspa-
pers. For the company’s financial reporting purposes,
CareerBuilder revenues exclude amounts recorded at Gannett-
owned newspapers. North American network revenue increased
3%, compared to last year, with all of the increase attributable to
revenues CareerBuilder derived from its own sales efforts.
Revenues derived from its owner-affiliated newspapers were down
slightly, while revenues from its own sales efforts were up 4% in
2010. 

Digital results 2009-2008: Reported digital revenues increased

$305 million and reported digital costs increased $280 million
from 2008. The year-over-year increase is primarily due to the full
consolidation of CareerBuilder and ShopLocal be ginning with the
third quarter of 2008. Digital costs in 2009 also include $25 mil-
lion in special impairment charges, while costs in 2008 include
$17 million in special workforce restructuring and impairment
charges. Operating income excluding special items rose $32 mil-
lion or 89%. Operating income for the digital se gment reflects
solid results in 2009 for CareerBuilder, PointRoll and ShopLocal.
Earnings from these businesses were partially offset by invest-
ments in other digital b usinesses.  

On a pro forma basis, digital revenues decreased 15% in 2009.
This reflects softer employment advertising demand that impacted
CareerBuilder results, offset partially by strong revenue growth at
PointRoll and ShopLocal. Excluding the special items and on a pro
forma basis, operating costs for digital w ould have been 21%
lower, reflecting signif icant savings at CareerBuilder and
ShopLocal.

Outlook for 2011: The company expects digital segment rev-
enues and prof its to grow again in 2011, with improved results at
its key business units. 

Publishing operating results 2009-2008: Publishing operating
income increased to $516 million in 2009 from a loss of $6.99 bil-
lion in 2008. Excluding special items described in more detail on
page 34 and Notes 3 and 4 of the Consolidated F inancial
Statements, publishing operating income declined 39%. However,
operating income comparisons excluding special items improved
each quarter of 2009. The principal factors affecting operating
results comparisons for the full y ear were the following: 
•

lower operating results at most U.S. and U.K. properties as all
ad revenue categories were affected by difficult economic con-
ditions. Operating results improved throughout the year and
many properties had increased operating income against last
year in the fourth quarter;
ad revenue losses attributed to increased competition from other
media, particularly the Internet;
sharply lower newsprint usage and a decline in usage price led
to significant savings;
favorable impact in 2009 of workforce restructuring actions;
furloughs in the f irst and second quarter for the majority of
employees;
negative impact of cur rency translation at a lower rate in 2009;
and
cost control efforts throughout U.S. and U.K. operations con-
tributed to signif icant year-over-year savings.

•

•

•
•

•

•

Digital
Beginning with 2008, a new digital business segment was reported,
which includes CareerBuilder and ShopLocal from the dates of
their full consolidation, as well as PointRoll, Planet Discover, and
Schedule Star. Prior period results for PointRoll, Planet Discover
and Schedule Star have been reclassif ied from the publishing seg-
ment to the new digital segment.

On Sept. 3, 2008, the company increased its ownership in
CareerBuilder to 50.8% from 40.8%, obtaining a controlling 
interest, and therefore, the results of CareerBuilder since then ha ve
been fully consolidated. On June 30, 2008, the company increased
its ownership in ShopLocal to 100% from 42.5%, and from that
date the results of ShopLocal have been fully consolidated. Prior to
the increased investment ownership, the company’s equity share of
CareerBuilder and ShopLocal results were reported as equity earn-
ings. Subsequent to the CareerBuilder consolidation, the compan y
reflects a noncontrolling interest charge in its Statements of
Income (Loss) related to the other par tners’ ownership interest.
This charge is reflected as “Net income attributable to noncontrol-
ling interests.”

Over the last three years since the digital segment was formed,
reported digital revenues, expenses and operating income were as
follows:

In millions of dollars

Revenues  . . . . . . . . . . . . .
Expenses  . . . . . . . . . . . . .
Operating income  . . . . . .

2010
$618
$535
$ 83

Change 
5%
(1%)
93%

2009
$586
$543
$ 43

Change 
***
***
***

2008
$281
$262
$ 19

38

Broadcasting
The company’s broadcasting operations at the end of 2010 
included 23 television stations and affiliated web sites in markets
with a total of more than 21 million households reaching 18.2% of
the U.S. population. The Broadcasting Division also includes
Captivate Network.

Broadcasting revenues accounted for approximately 14%, 11%

and 12% of the company’s reported operating revenues in 2010,
2009 and 2008, respectively.

Over the last three years, broadcasting revenues, expenses and

operating income were as follows:

In millions of dollars

Revenues  . . . . . . . . . . . . . .
Expenses  . . . . . . . . . . . . . .
Operating income . . . . . . . .
(a) Numbers do not sum due to rounding.

2010(a)
$770
$440
$329

Change 
22%
6%
52%

2009
$631
$415
$216

Change 
(18%)
(11%)
(29%)

2008
$773
$467
$306

Broadcast revenues increased $138 million or 22% for 2010.
Year-over-year revenue comparisons were favorably impacted by
$107 million in ad revenues associated with the Winter Olympics
and political/election-related advertising in 2010. Excluding the
impact of Olympic and political-related advertising in both years,
broadcast revenues were up 8% in 2010. This reflects a signif icant
increase in core advertising, led by the automotive and f inancial
categories. Higher retransmission and Captivate revenues also con-
tributed to the increase.  

Excluding Captivate, broadcast revenues increased 22%. Local

television revenues increased 12% while national revenues
increased 44%.  Excluding the impact of political in both y ears,
local revenues increased 7% and national revenues 17%.   
Broadcast costs increased 6% to $440 million in 2010.

Excluding special item charges in both years, broadcast expenses
increased 6%. The increase reflects higher sales and mark eting
costs in 2010 associated with higher re venues, partially offset by
the absence of furlough savings in 2010 compared to 2009.  

Reported operating income increased 52% to $329 million in
2010 reflecting higher political, Olympic, core, retransmission and
Captivate revenue, partially offset by modestly higher expense
associated with the increased revenue. 

Broadcast results 2009-2008: Broadcast revenues decreased
$141 million or 18% for 2009.  Year-over-year revenue compar-
isons were unfavorably impacted by $118 million in ad revenues
associated with the 2008 Summer Olympics and political/election-
related advertising. Excluding the impact of Olympic- and politi-
cal-related advertising in both years, broadcast revenues were
down 6% in 2009. This decline reflects losses in several core cate-
gories, especially automotive, partially offset by an almost three-
fold increase in retransmission revenues.  

Excluding Captivate, broadcast revenues declined 19%. Local
television revenues declined 21% while national revenues declined
31%.  Excluding the impact of political in both y ears, local rev-
enues declined 18% and national revenues 15%.   

Broadcast costs declined 11% to $415 million in 2009.

Excluding special item charges in both years, broadcast expenses
declined 11%. The decline reflects ongoing efforts to control costs
and create efficiencies, the carryover impact of workforce restruc-
turing in 2008 as well as payroll savings from furloughs and salar y
reductions in the f irst and second quarters of 2009.  

Reported operating income declined 29% to $216 million in
2009 reflecting the impact of lower core revenues and the absence
of incremental Olympic and political revenue achieved in 2008.
These factors were partially offset by increased retransmission rev-
enue in 2009 and continued savings from strong efforts to control
costs.

Broadcasting revenues in millions, as reported.

08
09
10

$631 

$773 

$770

Outlook for 2011: Revenue comparisons for 2011 will be chal-

lenging against the strong 2010 Ol ympics and politically related
advertising of $107 million, as well as the absence of the Super
Bowl from the company’s CBS stations. Partially offsetting the
absence of these revenues, the company expects core advertising
and retransmission revenue improvement for television and higher
revenues at Captivate. Operating prof its are expected to be lower,
however.

39

Consolidated operating expenses
Over the last three years, the company’s consolidated operating
expenses were as follows:

Consolidated operating expenses, in millions of dollars
2009
$ 3,230

Change 
(8%)

2010
$ 2,980

Change 
(18%)

2008
$ 3,916

$ 1,188
183
$

—
(12%)

$ 1,187
208
$

(5%)
(9%)

$ 1,253
228
$

Payroll, benefits and newsprint costs (along with cer tain other
production material costs), the largest elements of the company’s
normal operating expenses, are presented below, expressed as a
percentage of total pre-tax operating e xpenses (excluding the spe-
cial items discussed on page 30).

Payroll and employee benefits . . . . . . .
Newsprint and other 
production material  . . . . . . . . . . . . . . .

2010
48.2%

2009
47.4%

2008
47.8%

12.2%

13.4%

16.8%

$

31

(5%)

$

33

6%

$

31

Operating expense comparisons 2009-2008: The 13% decline

Cost of sales  . . . . . . . . . . . .
Selling, general and 
admin. expenses . . . . . . . . . .
Depreciation  . . . . . . . . . . . .
Amortization of 
intangible assets . . . . . . . . . .
Facility consolidation and
asset impairment charges  . .
Total . . . . . . . . . . . . . . . . . . .

in 2009 in consolidated operating costs e xcluding special items is
attributable in part to sharply lower newsprint expense (down 34%)
reflecting lower consumption and lower prices. Payroll savings were
also significant, from reduced headcount resulting from consolida-
tions and other restructuring/downsizing efforts as well as from fur-
loughs. Other savings were achieved from generally strong overall
cost controls and cost comparisons were also favorably affected by a
lower foreign exchange rate for U.K. expenses. The effect of these
cost reduction factors was partially offset by the consolidation of
CareerBuilder and ShopLocal for only part of 2008 but for all of
2009.

Total reported operating expense decreased 64% to $4.79 billion
primarily due to the special items in 2008. On a pro for ma basis and
excluding special items, total operating e xpense declined 18%.

Selling, general and administrative expenses declined $66 million

or 5% reflecting strong cost controls, furloughs in the f irst and sec-
ond quarters of 2009, savings from workforce restructuring in prior
periods, partially offset by the full consolidation of CareerBuilder
and ShopLocal for all of 2009.

Depreciation expense was 9% lower in 2009, reflecting reduced
capital spending, reduced depreciation resulting from recent impair-
ment charges and certain assets reaching the end of their depreciab le
life.  

The non-cash facility consolidation and asset impair ment charges

for all years are more fully discussed on page 30 and in Notes 3 and
4 to the Consolidated Financial Statements.

Outlook for 2011: Excluding the effect of special items

charges in 2010, the company expects that total operating expenses
may increase modestly in 2011, reflecting higher newsprint
expense and added digital segment costs associated with higher
anticipated revenues. Payroll, pension and depreciation expenses
are expected to be lower in 2011.

With respect to potential goodwill impair ment charges, the
company does not believe that any of its major repor ting units,
including the U.K. and U.S. community newspaper publishing and
broadcast groups and its principal digital business, are at risk of
requiring an impairment charge in the foreseeable future. Refer to
Note 1 to the Consolidated F inancial Statements for a discussion
of the goodwill impairment test.

The company will undertake further facility consolidation,
workforce restructuring and other actions, depending upon devel-
oping business conditions.

$
57
$ 4,439

(57%)
(7%)

$
133
$ 4,791

(98%)
(64%)

$ 7,940
$13,368

Total operating expenses adjusted to remove the effect of certain

special items are as follows:

In millions of dollars

2010

Change 

2009(a) Change 

2008(a)

Operating expenses
(GAAP basis)  . . . . . . . . . . .
Remove favorable (unfavorable) special items:

$ 4,439

(7%)

$ 4,791

(64%)

$13,368

$ (57)

Facility consolidation and 
asset impairment charges
Workforce restructuring
and related expenses . . . .
Pension gains  . . . . . . . . .
Adjusted operating expenses
(non-GAAP basis)  . . . . . . . .
(a) Numbers do not sum due to rounding.

$ (12)
$ —

$ 4,370

(57%)

$ (133)

(98%)

$(7,940)

(59%)
***

$ (28)
40
$

(75%)
(14%)

$ (115)
47
$

(6%)

$ 4,669

(13%)

$ 5,359

Total reported operating expense decreased 7% to $4.44 billion

in 2010. Consolidated operating costs excluding special items
declined 6%. Both operating expenses and non-GAAP operating
expenses declined due in par t to sharply lower newsprint expense
(down 23%) reflecting lower consumption and lower prices. Payroll
savings were also signif icant, from reduced headcount resulting from
consolidations and other restructuring efforts, partially offset by
lower furlough savings in 2010 than in 2009. Strong cost controls
were in place throughout the company, however expenses increased
modestly in broadcasting associated with the signif icant increase in
revenue.  

Depreciation expense was 12% lower in 2010, reflecting reduced
capital spending, reduced depreciation resulting from recent impair-
ment charges and certain assets reaching the end of their depreciab le
life.  

The non-cash facility consolidation and asset impair ment charges

for all years are more fully discussed on page 30 and in Notes 3 and
4 to the Consolidated Financial Statements.

40

Provision (benefit) for income taxes on income (loss) from 
continuing operations
The company reported pre-tax income attributable to Gannett of
$811 million for 2010. This pre-tax income includes f acility con-
solidation and asset impairment charges and workforce restructur-
ing costs as described on page 30. In addition, the provision for
income taxes reflects a special net tax benef it primarily from the
release of certain state tax reserves due to the lapse of statutes of
limitations. The effective tax rate on this pre-tax income is 30.1%.
Excluding the effects of all special items, the company’s effective
tax rate is 33.1%.

The company reported pre-tax income attributable to Gannett

of $543 million for 2009. This pre-tax income includes f acility
consolidation and asset impairment charges, workforce restructur-
ing costs and certain gains, as described on page 30. The effective
tax rate on this pre-tax income is 35.2%. Excluding the effects of
all special items, the company’s effective tax rate is 33.6%. 

The company reported a pre-tax loss attrib utable to Gannett of

$7.27 billion for 2008. This pre-tax loss includes impair ment
charges for intangible and other assets, the majority of w hich are
not deductible for income tax pur poses. Therefore, the effective tax
benefit rate on the pre-tax losses, including the impair ment
charges, was 8.9%. Excluding the effects of all special items, the
company’s effective tax rate was 28.7%.

The lower effective tax rate for 2010 compared to 2009 is due
to the release of state tax reser ves primarily related to the sale of a
business in a prior year upon the expiration of statutes of limita-
tions, as further noted in the Discussion of Special Char ges and
Credits on page 30. 

For 2009, excluding the effect of special items, the increase in
the company’s effective tax rate compared with 2008 is due prima-
rily to the benef its in 2008 of f avorable U.S. state and U.K tax set-
tlements and the release of cer tain state tax reserves upon the expi-
ration of statutes of limitations.

Further information concerning income tax matters is con-

tained in Note 10 of the Consolidated Financial Statements.

Non-operating income and expense
Equity earnings: This income statement category reflects results
from unconsolidated minority interest investments, including the
company’s equity share of operating results from its ne wspaper part-
nerships, including the Tucson joint operating agency, the California
Newspapers Partnership and the Texas-New Mexico Newspapers
Partnership, as well as from investments in certain other digital/new
technology businesses. 

The company’s net equity income in unconsolidated in vestees

for 2010 was $19 million, an increase of $15 million o ver 2009.
Both years included impairment charges related to certain digital
business investments totaling $3 million in 2010 and $9 million in
2009. Absent special impairment charges, the company’s net equity
income in unconsolidated investees would have increased $9 million
or 65% in 2010. This increase reflects better results at cer tain news-
paper partnerships and digital investments, particularly Classified
Ventures.

The company’s net equity loss in unconsolidated in vestees for
2008 includes $382 million of impair ment charges related to equity
investments in newspaper partnerships and certain other businesses
(discussed more fully on page 30 of this report and Note 3 to the
Consolidated Financial Statements). Absent the special impairment
charges in 2009 and 2008, the compan y’s net equity income in
unconsolidated investees increased $8 million for 2009, reflecting
significantly improved performance at certain of the company’s dig-
ital investments, particularly Classified Ventures.

Interest expense: Interest expense decreased $3 million or 2%
in 2010 as compared to 2009, reflecting signif icantly lower aver-
age debt balances, partially offset by higher rates.

Interest expense decreased $15 million or 8% in 2009 as com-

pared to 2008, reflecting lower average debt balances and lower
rates.

The company reduced its long-term debt by $710 million or
23% in 2010. At the end of 2010, the compan y’s senior leverage
ratio was 1.97x, well under the ceiling designated b y the financial
covenant under its revolving credit facilities.

A further discussion of the company’s borrowing and related
interest cost is presented in the “Liquidity and capital resources”
section of this report beginning on page 43, and in Note 7 to the
Consolidated Financial Statements.

Other non-operating items: In 2010, the company realized net
gains on its investments offset by currency losses resulting in non-
operating income of $111,000. In 2009, the compan y realized a $43
million non-cash debt exchange gain offset partially by a $28 mil-
lion non-cash charge for the write-down of certain publishing busi-
ness assets sold.

In 2008, the company realized a gain on the sale of a parcel of
land adjacent to its headquar ters building along with several other
gains including those realized from the sale of investments and
other assets. These gains were partially offset by foreign currency
losses. 

Outlook for 2011: The company expects its net interest
expense to be flat for the y ear, reflecting lower average debt bal-
ances, offset by higher rates due to the recent f ixed rate debt
financing and revolving credit agreement extensions. 

41

Income (loss) from continuing operations attributable to
Gannett Co., Inc.
Income (loss) from continuing operations attrib utable to Gannett
Co., Inc. and related per share amounts are presented in the tab le
below.

In millions of dollars, except per share amounts

Income (loss)  . . . . . . . .
Per diluted share  . . . . . .

2010
$ 567
$2.35

Change 
61%
58%

2009
$ 351
$1.49

Change 
***
***

2008
$(6,627)
$(29.02)

Income (loss) attributable to Gannett Co., Inc. consists of

income from continuing operations reduced by net income attribut-
able to noncontrolling interests, primarily from CareerBuilder. Net
income attributable to noncontrolling interests was $35 million, $27
million and $7 million in 2010, 2009 and 2008, respecti vely. The
increase in 2009 from 2008 is attributable to the full consolidation
of CareerBuilder beginning in September of 2008.

The 2010 results reflect unf avorable operating and non-operat-
ing after-tax special items charges of $50 million and $26.5 million
in special net tax benef its.

The 2009 results reflect unf avorable operating and non-operat-
ing after-tax special items of $86 million, w hile 2008 reflects unfa-
vorable operating and non-operating after-tax special items of $7.40
billion.

The special items refer red to in the preceeding parag raphs are

described in detail on page 30 of this report.

Income from continuing operations attributable to Gannett Co.,
Inc. and related per share amounts e xcluding the impact of special
items are presented in the tab le below.

In millions of dollars, except per share amounts

Income  . . . . . . . . . . . . .
Per diluted share  . . . . . .

2010
$ 591
$2.44

Change 
35%
32%

2009
$ 438
$1.85

Change 
(44%)
(46%)

2008
$ 775
$3.40

Discontinued operations
Earnings from discontinued operations represent the combined
operating results (net of income taxes) of The Honolulu Advertiser
and its related assets as well as a small director y publishing opera-
tion in Michigan, each sold during the second quar ter of 2010. The
revenues and expenses from each of these proper ties have, along
with associated income taxes, been removed from continuing oper-
ations and reclassif ied into a single line item amount on the
Statements of Income (Loss) titled “(Loss) income from the opera-
tion of discontinued operations, net of tax” for each period pre-
sented. The loss from discontinued operations for 2008 reflects the
intangible and other asset impair ment charges recorded that year
that were associated with these two businesses.

In 2010 the company reported earnings per diluted share of $.08

for the gain on the disposition of these proper ties.

Discontinued Operations
In thousands, except per share amounts

2010

Change 

2009

Change 

2008

(Loss) income from  
operation of discontinued
operations, net of tax   . . . .
Per share – diluted  . . . . . .
Gain on disposal of 
publishing businesses, 
net of tax  . . . . . . . . . . . . . .
Per share – diluted  . . . . . .

$ (322)

***
— ***

$3,790
$0.02

***
***

$(20,626)
(0.09)
$

$21,195
$0.08

***
***

—
—

***
***

—
—

Net income (loss) attributable to Gannett Co., Inc., and related

per share amounts are presented in the tab le below, and include
income from continuing and discontinued operations.

In millions of dollars, except per share amounts

Net income (loss) . . . . . . . .
Per basic share  . . . . . . . . . .
Per diluted share . . . . . . . . .

2010
$588
$2.47
$2.43

Change 
66%
63%
61%

2009
$355
$1.52
$1.51

Change 
***
***
***

2008
$(6,648)
$(29.11)
$(29.11)

42

FINANCIAL POSITION

Liquidity and capital resources
The company’s cash flow from operating activities was $773 mil-
lion in 2010, down from $867 million in 2009, primaril y reflecting
the impact of voluntary pension contributions to the Gannett
Retirement Plan of $130 million. 

Net cash provided by investing activities totaled $63 million.
This reflects capital spending of $69 million, $15 million for acqui-
sitions, and $11 million for equity in vestments, which were more
than offset by proceeds from the sale of cer tain assets of $113 mil-
lion and proceeds from investments of $45 million.

Cash used for financing activities totaled $751 million in 2010.
This reflects the payment of dividends of $38 million, the payment
of borrowings under revolving credit facilities of $1,160 million
and payments of other indebtedness totaling $50 million. These
financing cash flows were partially offset by proceeds of $494 mil-
lion from private debt offerings completed in September 2010. 

Certain key measurements of the elements of w orking capital

for the last three years are presented in the following chart:

Working capital measurements

Current ratio  . . . . . . . . . . . . . . . . . . . . .
Accounts receivable turnover  . . . . . . . .
Newsprint inventory turnover  . . . . . . . .

2010
1.3-to-1
7.4
5.1

2009
1.2-to-1
6.9
4.5

2008
1.1-to-1
7.4
5.7

The company’s operations have historically generated strong
positive cash flow which, along with the company’s program of
maintaining bank revolving credit availability, has provided adequate
liquidity to meet the company’s requirements, including those for
acquisitions.

Long-term debt
The long-term debt of the company is summarized below:

In thousands of dollars

Dec. 26, 2010

Dec. 27, 2009

Unsecured notes bearing f ixed rate 

interest at 5.75% due June 2011  . . . . . . . $

433,196

$

432,648

Unsecured floating rate term loan due 

July 2011  . . . . . . . . . . . . . . . . . . . . . . . . .

180,000

230,000

Unsecured notes bearing f ixed rate 

interest at 6.375% due April 2012  . . . . . .

306,397

306,260

Borrowings under revolving credit 

agreements expiring September 2014  . . .

221,000

1,381,000

Unsecured notes bearing f ixed rate 

interest at 8.75% due November 2014 . . .

246,924

246,304

Unsecured notes bearing f ixed rate 

interest at 10% due June 2015  . . . . . . . . .

58,007

56,684

Unsecured notes bearing f ixed rate 

interest at 6.375% due September 2015  .

247,535

—

Unsecured notes bearing f ixed rate 

interest at 10% due April 2016  . . . . . . . .

165,950

162,531

Unsecured notes bearing f ixed rate 

interest at 9.375% due November 2017 . .

246,830

246,524

Unsecured notes bearing f ixed rate 

interest at 7.125% due September 2018  .
Total long-term debt  . . . . . . . . . . . . . . . . . . $

246,403
2,352,242

—
3,061,951

$

Total average debt outstanding in 2010 and 2009 w as $2.7 billion

and $3.6 billion, respectively. The weighted average interest rate on
all debt was 6.0% for 2010 and 4.5% for 2009.

During 2010 and 2009, the compan y completed a series of
financing transactions which significantly improved its debt matu-
rity profile.

In September 2010, the company completed a private place-
ment offering of unsecured senior notes totaling $500 million in
two tranches: $250 million with a coupon of 6.375% due 2015 and
$250 million with a coupon of 7.125% due 2018.  The 2015 notes
were priced at 98.970% of f ace value, resulting in a yield to matu-
rity of 6.625%. The 2018 notes were priced at 98.527% of f ace
value, resulting in a yield to maturity of 7.375%. On or after Sept.
1, 2014, the 2018 notes may be redeemed or purchased b y the
company at the applicable redemption price (expressed as a per-
centage of the principal amount of the 2018 notes) plus accr ued
but unpaid interest thereon to the redemption date, if redeemed
during the 12-month period commencing on Sept. 1 of the follow-
ing years:  2014 – 103.563%, 2015 – 101.781% and 2016 and
thereafter 100.000%. The company used the net proceeds of the
offering to partially repay borrowings outstanding under its revolv-
ing credit facilities and term loan.  

In September 2010, the company amended its revolving credit
agreements and extended the maturity date with the majority of its
lenders from March 15, 2012 to Sept. 30, 2014. Total commit-
ments under the amended revolving credit agreements are $1.63
billion through March 15, 2012 and total e xtended commitments
from March 15, 2012 to Sept. 30, 2014 will be $1.14 billion.

In October 2009, the company completed a private placement
offering of $250 million in agg regate principal amount of 8.750%
senior notes due 2014 and $250 million in agg regate principal
amount of 9.375% senior notes due 2017.  The 2014 notes were
priced at 98.465% of f ace value, resulting in a yield to maturity of
9.l25%. The 2017 notes were priced at 98.582% of f ace value,
resulting in a yield to maturity of 9.625%. On or after No vember
15, 2013, the 2017 notes may be redeemed or purchased b y the
company at the applicable redemption price (expressed as a per-
centage of principal amount of the 2017 notes) plus accr ued but
unpaid interest thereon to the redemption date, if redeemed during
the 12-month period commencing on November 15 of the follow-
ing years:  2013 – 104.688%, 2014 – 102.344% and 2015 and
thereafter 100.000%. The company used the net proceeds from the
offering to partially repay borrowings outstanding under its revolv-
ing credit facilities and term loan.

In May 2009, the company completed a private exchange offer
related to its 5.75% f ixed rate notes due June 2011 and its 6.375%
fixed rate notes due April 2012. The company exchanged approxi-
mately $67 million in principal amount of its 2011 notes for
approximately $67 million principal amount of ne w 10% senior
notes due 2015, and approximately $193 million in principal
amount of its 2012 notes for appro ximately $193 million principal
amount of new 10% senior notes due 2016.

43

In connection with the May 2009 exchange transactions and in

accordance with the modif ications and extinguishments require-
ments of ASC Topic 470, “Debt,” the company recorded a gain of
approximately $42.7 million which was classified in “Other non-
operating items” in the Statement of Income (Loss) for the second
quarter of 2009. This gain resulted from recording the notes at fair
value as of the time of the e xchange and extinguishing the old
notes at their historical book v alues. Fair value of the notes was
based on their trading prices on and shor tly after the exchange
date. The discount created by recording the notes at fair value
instead of face value is being amortized over the term of the notes
to interest expense.

The notes issued during 2010 and 2009 with maturity dates in
2014 and thereafter were made available in private offerings that
were exempt from the registration requirements of the Securities
Act of 1933 (Securities Act). These notes are guaranteed on a sen-
ior basis by the subsidiaries of the compan y that guarantee its
revolving credit and term loan agreements discussed more fully
below.

The company’s three revolving credit agreements and its term
loan agreement require the company to maintain a senior leverage
ratio of less than 3.5x. The agreements also require the company to
maintain a total leverage ratio of less than 4.0x.  The total leverage
ratio would also include any subordinated debt the company may
issue in the future. Cur rently, all of the company’s debt is senior
and unsecured. At Dec. 26, 2010, the senior le verage ratio was
1.97x.

Until March 15, 2012, commitment fees for the re volving cred-

it facilities may range from 0.125% to 0.25% depending on credit
ratings for the company’s senior unsecured debt from Moody’s
Investor Services (Moody’s) and Standard & Poor’s (S&P). The
rate currently in effect is 0.25%. After March 15, 2012, commit-
ment fees will equal 0.50% of the undra wn commitments. In addi-
tion, the company pays a fee to the lenders that ag reed in
September 2010 to extend their commitments from 2012 to 2014
based on the leverage ratio that ranges from 0 to 75 basis points
for drawn amounts and 25 basis points for undra wn amounts. At
the current leverage ratio, the additional fee is 25 basis points for
both the drawn and undrawn amounts. No extension fees are
payable after March 15, 2012.

Under each of the ag reements, the company may borrow at an

applicable margin above the Eurodollar base rate or the higher of
the Prime Rate or the Federal Funds Effective Rate plus 0.50%.
Until March 15, 2012, the applicab le margin for such bor rowings
ranges from 1.00% to 2.25% depending on credit ratings. Under
the term loan agreement, the applicable margin varies from 1.25%
to 2.25%. At its current ratings the company will pay an applicable
margin of 2.25% under each of the re volving credit agreements
and the term loan agreement.  After March 15, 2012, the applica-
ble margin will be determined based on the company’s leverage
ratio.

In connection with each of its three re volving credit agree-
ments and its term loan agreement, the company agreed to provide
guarantees from a majority of its domestic w holly-owned sub-
sidiaries in the event that the company’s credit ratings from either
Moody’s or S&P fell below investment grade. In the f irst quarter

of 2009, the company’s credit rating was downgraded below
investment grade by both S&P and Moody’s. Accordingly, the
guarantees were triggered and the existing notes due 2011 and
2012 and other unsecured debt of the compan y became structurally
subordinated to the revolving credit agreements and the term loan.
In September 2009, the company further amended the terms of

its three revolving credit agreements and its term loan agreement
to provide for the issuance of up to $500 million of additional
long-term debt carrying the same guarantees put in place for the
revolving credit agreements and term loan. In addition, the compa-
ny also amended one of the credit ag reements to permit it to obtain
up to $100 million of letters of credit from the lenders, w hich
would count toward their commitments.

On Aug. 21, 2009, Moody’s confirmed the company’s Ba1 cor-

porate family rating and its Ba2 senior unsecured note rating. In
addition, Moody’s rated the company’s bank debt, which includes
its revolving credit agreements and term loan, Baa3. The Baa3 rat-
ing also applies to most of the company’s long-term debt which
has the same subsidiary guarantees as the bank debt.  The compa-
ny’s debt is rated BB b y Standard and Poor’s.

In August 2010, the company further amended the terms of its

three revolving credit agreements and its term loan agreement to
allow for the issuance of up to $750 million of additional long-
term debt carrying the same guarantees put in place for the re volv-
ing credit agreements and term loan.

As of Dec. 26, 2010, the compan y had $221 million of bor row-

ings under its revolving credit facilities. The maximum amount
outstanding at the end of an y period during 2010 and 2009 w as
$1.3 billion and $2.5 billion, respectively. The daily average out-
standing balance of the revolving credit facilities during 2010 and
2009 was $852 million and $2.0 billion, respecti vely. The weighted
average interest rate for 2010 and 2009 w as 2.6% and 3.1%,
respectively.

During the f irst quarter of 2009, the company repurchased
$68.8 million in principal amount of its floating rate notes in pri-
vately negotiated transactions at a discount. In connection with
these transactions, the company recorded a gain of appro ximately
$1.1 million which is classif ied in “Other non-operating items” in
the Statement of Income. This gain is net of $0.6 million reclassi-
fied from accumulated other comprehensive loss for related inter-
est rate swap agreements.

In December 2008, the company launched a tender offer to
purchase any and all of its outstanding floating rate notes due in
May 2009 at a purchase price of $950 per $1,000 in principal
amount plus accrued and unpaid interest. In response to the of fer,
$98.4 million in aggregate principal amount of notes, representing
approximately 13.5 percent of the then outstanding notes, w ere
purchased at this price in December 2008. Prior to the tender of fer,
the company had repurchased $19.4 million in principal amount of
the floating rate notes in a pri vately negotiated transaction. In con-
nection with these transactions, the compan y recorded a gain of
approximately $4 million which was classified in “Other non-oper-
ating items” in the Statement of Income (Loss).  This gain was net
of $1.7 million in losses reclassif ied from accumulated other com-
prehensive income (loss) related to the interest rate s wap agree-
ments.

44

In July 2008, the company received proceeds of $280 million
from borrowings under a new term loan agreement with certain
bank lenders. The term loan is payable in full on July 14, 2011.
The loan carries interest at a floating rate and ma y be prepaid at
any time without penalty. The company prepaid $50 million of this
loan in each of October 2010 and October 2009 reducing the bal-
ance to $180 million. 

During part of 2008, the company utilized commercial paper as

a source of f inancing. The maximum amount of such commercial
paper outstanding at the end of an y period during 2008 was $2.0
billion. The daily average outstanding balance of promissor y notes
was $883 million during 2008. The weighted average interest rate
on such notes was 3.5% for 2008. In June 2008, the compan y
repaid $500 million in unsecured notes bearing interest at 4.125%
with proceeds from bor rowings in the commercial paper mark et.
Beginning in September 2008, liquidity in the commercial paper
market became highly constrained and the company elected to bor-
row under its revolving credit agreements to repay commercial
paper outstanding as it matured. 

In August 2007, the company entered into three interest rate
swap agreements totaling a notional amount of $750 million in
order to mitigate the volatility of interest rates. These agreements,
which expired in May 2009, effectively fixed the interest rate on
the $750 million in floating rate notes due Ma y 2009 at 5.0125%.
These instruments were designated as cash flow hedges in accor-
dance with ASC Topic 815, “Derivatives and Hedging,” and
changes in fair value were recorded through accumulated other
comprehensive income with a cor responding adjustment to other
long-term liabilities. As a result of the tender of fer and other repur-
chases discussed above, the cash flow hedging treatment was dis-
continued for interest rate swaps associated with approximately
$118 million of notional value on the retired floating rate notes.
Amounts recorded in accumulated other comprehensive income
(loss) related to the discontinued cash flo w hedges were reclassi-
fied into earnings and subsequent changes to the f air value of
these interest rate swaps were being recorded through ear nings.

In June 2007, the company issued $1.0 billion agg regate prin-

cipal amount of unsecured senior convertible notes in an under-
written public offering. Proceeds from the notes were used to repay
commercial paper obligations. The convertible notes bore interest
at a floating rate equal to one month LIBOR, reset monthl y, minus
twenty-three basis points. As anticipated, on July 15, 2008, the
holders of the convertible notes required the company to repur-
chase the convertible notes for cash at a price equal to 100% of the
principal amount of the notes submitted for repurchase, plus
accrued and unpaid interest.

Industrial revenue bonds with a principal amount of appro xi-
mately $17 million were repaid in full in 2008. Prior to repa yment,
the bonds bore interest at v ariable interest rates based on a munici-
pal bond index.

In May 2006, the company issued $500 million agg regate prin-
cipal amount of 5.75% notes due 2011 and $750 million agg regate
principal amount of floating rate notes due 2009 in an underwrit-
ten public offering. The net proceeds of the offering were used to
pay down commercial paper bor rowings.

The unsecured f ixed rate notes bearing interest at 6.375% w ere

issued in March 2002 and mature in 2012 .

The company has an effective universal shelf registration state-
ment under which an unspecif ied amount of securities may be issued,
subject to a $7 billion limit estab lished by the Board of Directors.
Proceeds from the sale of such securities ma y be used for general
corporate purposes, including capital expenditures, working capital,
securities repurchase programs, repayment of debt and f inancing of
acquisitions. The company may also invest borrowed funds that are
not required for other pur poses in short-term marketable securities.
The following schedule of annual maturities of long-ter m debt

assumes the company uses available capacity under its revolving
credit agreements to ref inance the unsecured floating rate notes and
term loan due in 2011. Based on this ref inancing assumption, all of
the obligations are reflected as maturities for 2012 and be yond.

$

In thousands of dollars
2011 (1)  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2012  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 (2)  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(1) Notes and term loan due of $613 million are assumed to be repaid with

—
306,397
—
1,081,120
305,542
165,950
246,830
246,403
$ 2,352,242

funds from revolving credit agreements.

(2) Notes due of $247 million plus $834 million as deemed as due under the

revolving credit agreements. 

Notwithstanding the assumptions used in the tab le above, the

company’s debt maturities might be repaid with cash flo w from
operating activities and with the possible benefit of a further
extension of the company’s revolving credit agreements or a com-
bination of both.

The fair value of the company’s total long-term debt, determined

based on the bid and ask quotes for the related debt, totaled $2.5
billion and $2.9 billion at Dec. 26, 2010 and Dec. 27, 2009, respec-
tively.

The company has a capital expenditure program (not including

business acquisitions) of approximately $75 million planned for
2011, including approximately $4 million for renovation of existing
facilities, $60 million for machiner y and equipment, and $11 mil-
lion for vehicles and other assets. Management reviews the capital
expenditure program periodically and modif ies it as required to
meet current business needs. It is e xpected that the 2011 capital pro-
gram will be funded from cash flo w from operations.

45

Capital stock
In February 2004, the company announced the reactivation of its
share repurchase program that had last been utilized in F ebruary
2000. On July 25, 2006, the authorization to repurchase shares w as
increased by $1 billion, and as of Dec. 26, 2010, appro ximately 
$808.9 million may yet be expended under the program. Under the
program, the company purchased $72.8 million (2.3 million
shares) in 2008. No shares were purchased in 2010 and 2009.
Shares may be repurchased at management’s discretion, either in
the open market or in privately negotiated block transactions.
Management’s decision to repurchase shares will depend on price,
availability and other cor porate developments. Purchases may
occur from time to time and no maximum purchase price has been
set. While there is no expiration date for the repurchase pro gram,
the company’s Board of Directors reviews the share repurchase
authorization annually, the last such review having occurred in
October 2010. Certain of the shares previously acquired by the
company have been reissued in settlement of emplo yee stock
awards. At this time, the company does not anticipate repurchasing
its shares for the near ter m.

An employee 401(k) Savings Plan was established in 1990, which

includes a company matching contribution in the form of Gannett
stock. To fund the company’s matching contribution, an Employee
Stock Ownership Plan (ESOP) was formed which acquired 2,500,000
shares of Gannett stock from the compan y for $50 million. The stock
purchase was financed with a loan from the compan y. In June 2003,
the debt was fully repaid and all of the shares had been full y allocated
to participants. The company elected not to add additional shares to
the ESOP and began funding contributions in cash. Through 2008,
the ESOP used the cash match to purchase on the open mark et an
equivalent number of shares of company stock on behalf of par tici-
pants. In early 2009, the company began funding the 401(k) Savings
Plan company matching contributions through the issuance of treas-
ury shares. Beginning in 2010, the company funded the 401(k)
Savings Plan match through the issuance of a 50/50 combination of
treasury shares and shares purchased on the open mark et with cash.
The company’s common stock outstanding at Dec. 26, 2010,
totaled 239,509,020 shares, compared with 237,156,663 shares at
Dec. 27, 2009.

Contractual obligations and commitments
The following table summarizes the expected cash outflows result-
ing from f inancial contracts and commitments as of the end of
2010.  

Contractual obligations
In millions of dollars
$ 790
Long-term debt (1)  . . . . . . . . .
76
Operating leases (2)  . . . . . . . .
12
Purchase obligations (3)  . . . . .
—
Programming contracts (4)  . . .
175
Other long-term liabilities (5) .
Total
$1,053
 . . . . . . . . . . . . . . . . .
(1) See Note 7 to the Consolidated F inancial Statements. The amounts included
above include periodic interest payments. Interest payments are based on
interest rates in effect at year-end and assume term debt is outstanding for
the life of the revolving credit agreements.

Payments due by period
2011
$147
55
159
10
98
$469

2012-13 2014-15 Thereafter
$ 802
81
143
67
73
$1,166

Total
$3,083
267
390
112
418
$4,270

$1,344
55
76
35
72
$1,582

(2) See Note 12 to the Consolidated F inancial Statements.
(3) Includes purchase obligations related to printing contracts, capital projects,

interactive marketing agreements, wire services and other legally binding
commitments. Amounts which the company is liable for under purchase
orders outstanding at Dec. 26, 2010, are reflected in the consolidated bal-
ance sheets as accounts payable and accrued liabilities and are excluded
from the table above.

(4) Programming contracts include television station commitments to pur-

chase programming to be produced in future y ears.  

(5) Other long-term liabilities primarily consist of amounts expected to be

paid related to under-funded postretirement benef it plans. 

Due to uncertainty with respect to the timing of future cash
flows associated with unrecognized tax benef its at Dec. 26, 2010,
the company is unable to make reasonably reliable estimates of the
period of cash settlement, if necessar y. Therefore, $154 million of
unrecognized tax benef its have been excluded from the contractual
obligations table above. See Note 10 to the Consolidated F inancial
Statements for a further discussion of income taxes.

The company’s principal retirement plan, the Gannett

Retirement Plan, had assets of $1.9 billion and liabilities of $2.3
billion at Dec. 26, 2010. Due to uncer tainties regarding significant
assumptions involved in estimating future contrib utions, such as
interest rate levels and the amount and timing of asset retur ns, the
company is unable to reasonably estimate its future contrib utions
beyond 2011.

In December 1990, the company adopted a Transitional
Compensation Plan (the Plan). The Plan provides termination 
benefits to key executives whose employment is terminated under
certain circumstances within two years following a change in 
control of the company. Benefits under the Plan include a se ver-
ance payment of up to three y ears’ compensation and continued
life and medical insurance coverage.

46

Dividends
Dividends declared on common stock amounted to $38 million 
in 2010, compared with $37 million in 2009.  

Dividends declared per share.

08
09
10

$.16
$.16

Cash dividends
2010

2009

4th Quarter  . . . . . . . . . . . . . .
3rd Quarter  . . . . . . . . . . . . . .
2nd Quarter . . . . . . . . . . . . . .
1st Quarter  . . . . . . . . . . . . . .
4th Quarter  . . . . . . . . . . . . . .
3rd Quarter  . . . . . . . . . . . . . .
2nd Quarter . . . . . . . . . . . . . .
1st Quarter  . . . . . . . . . . . . . .

$1.60

Per share
$.04
$.04
$.04
$.04
$.04
$.04
$.04
$.04

Payment date
Jan. 3, 2011
Oct. 1, 2010
July 1, 2010
April 1, 2010
Jan. 4, 2010
Oct. 1, 2009
July 1, 2009
April 1, 2009

On Feb. 23, 2011, the Board of Directors declared a di vidend
of $.04 cents per share, payable on April 1, 2011, to shareholders
of record as of the close of business March 4, 2011.

Accumulated other comprehensive income (loss)
The company’s foreign currency translation adjustment, included in
accumulated other comprehensive income (loss) and repor ted as
part of shareholders’ equity, totaled $395 million at the end of 2010
and $416 million at the end of 2009.  The decrease reflected a
weakening of Sterling against the U.S. dollar. Newsquest’s assets
and liabilities at Dec. 26, 2010 w ere translated from Sterling to
U.S. dollars at an exchange rate of 1.54 versus 1.60 at the end of
2009. Newsquest’s financial results were translated at an average
rate of 1.55 for 2010, 1.56 for 2009 and 1.86 for 2008. 

The company has recognized the funded status of its pension
and retiree medical benef it plans in the statement of f inancial posi-
tion. At Dec. 26, 2010 and Dec. 27, 2009, accumulated other com-
prehensive loss includes a reduction of equity of $762 million and
$735 million, respectively, for the aggregate excess of retirement
plan liabilities over plan assets.

In August 2007, the company entered into three interest rate
swap agreements totaling a notional amount of $750 million in order
to mitigate the volatility of interest rates. These agreements, which
expired in May 2009, effectively fixed the interest rate on the
$750 million in floating rate notes due Ma y 2009 at 5.0125%. These
instruments were designated as cash flow hedges in accordance with
ASC Topic 815, “Derivatives and Hedging,” and changes in f air
value were recorded through accumulated other comprehensive loss
with a corresponding adjustment to other long-ter m liabilities. As a
result of a tender offer and strategic redemptions of part of the float-
ing rate notes during the four th quarter of 2008 and f irst quarter of
2009, the cash flow hedging treatment was discontinued for interest
rate swaps associated with approximately $186.6 million of notional
value on the retired floating rate notes.  Amounts recorded in accu-
mulated other comprehensive loss related to the discontinued cash
flow hedges were reclassified into earnings and subsequent changes
to the fair value of the interest rate swaps were recorded through

earnings. Expense in 2009 associated with the deri vatives designated
as hedges under ASC Topic 815, which is classif ied as “Interest
expense” on the company’s Consolidated Statement of Income
(Loss), was $7.7 million. Expense in 2009 associated with the deri v-
atives not designated as hedges under ASC Topic 815, which is clas-
sified as “Other non-operating items” on the company’s Consolidated
Statement of Income (Loss), was $0.6 million.

Effects of inflation and changing prices and other matters
The company’s results of operations and f inancial condition have
not been signif icantly affected by inflation. The company’s princi-
pal operating costs have not generally been subject to signif icant
inflationary pressures. Further, the effects of inflation and changing
prices on the company’s property, plant and equipment and related
depreciation expense have been reduced as a result of an ongoing
capital expenditure program and the availability of replacement
assets with improved technology and efficiency.

The company is exposed to foreign exchange rate risk primarily
due to its ownership of Newsquest, which uses the British pound as
its functional currency, which is then translated into U.S. dollars.
The company’s foreign currency translation adjustment, related
principally to Newsquest and reported as part of shareholders’ equi-
ty, totaled $395 million at Dec. 26 2010. Newsquest’s assets and
liabilities were translated from British pounds to U.S. dollars at the
Dec. 26, 2010, exchange rate of 1.54. Refer to Item 7A for addi-
tional detail.

ITEM 7A.  QUANTITATIVE AND QUALITATIVE 
DISCLOSURES ABOUT MARKET RISK

The company believes that its market risk from f inancial instru-
ments, such as accounts receivable, accounts payable and debt, is not
material. The company is exposed to foreign exchange rate 
risk primarily due to its operations in the United Kingdom, for w hich
the British pound is the functional cur rency. Translation gains or
losses affecting the Consolidated Statements of Income (Loss) have
not been signif icant in the past. If the price of the British pound
against the U.S. dollar had been 10% more or less than the actual
price, operating income, excluding the special items described on
page 30, 2010 would have increased or decreased approximately 1%.
Because the company has $401 million in floating interest rate
obligations outstanding at Dec. 26, 2010, the compan y is subject to
changes in the amount of interest e xpense it might incur. A 1/2%
increase or decrease in the average interest rate for these obligations
would result in an increase or decrease in annual interest e xpense of
$2.0 million. 

Refer to Note 7 to the Consolidated F inancial Statements for
information regarding the fair value of the company’s long-term
debt.

47

ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

INDEX TO FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

FINANCIAL STATEMENTS

Report of Ernst & Young LLP, Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Balance Sheets at Dec. 26, 2010 and Dec. 27, 2009  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Income (Loss) for each of the three f iscal years in the period ended Dec. 26, 2010  . . . . . . . . . . . . . . . . . .
Consolidated Statements of Cash Flows for each of the three f iscal years in the period ended Dec. 26, 2010 
 . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Equity for each of the three f iscal years in the period ended Dec. 26, 2010 
 . . . . . . . . . . . . . . . . . . . . . . .
Notes to Consolidated Financial Statements  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

49
50
52
53
54
55

Page
——

Quarterly Statements of Income (Unaudited)  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

80

SUPPLEMENTARY DATA

Financial Statement Schedule for each of the three f iscal years in the period ended Dec. 26, 2010

FINANCIAL STATEMENT SCHEDULE

Schedule II – Valuation and Qualifying Accounts and Reserves*  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

82

Selected Financial Data  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

78

OTHER INFORMATION

* All other schedules prescribed under Re gulation S-X are omitted because the y are not applicable or not required.

48

Report of Ernst & Young LLP,
Independent Registered 
Public Accounting Firm

Board of Directors and Shareholders of Gannett Co., Inc.:

We have audited the accompanying consolidated balance sheets

of Gannett Co., Inc. as of December 26, 2010 and December 27,
2009, and the related consolidated statements of income (loss),
cash flows, and equity for each of the three f iscal years in the peri-
od ended December 26, 2010. Our audits also included the f inan-
cial statement schedule listed in the accompan ying index in Item 8.
These financial statements and schedule are the responsibility of
the Company’s management. Our responsibility is to e xpress an
opinion on these f inancial statements and schedule based on our
audits.

We conducted our audits in accordance with the standards of 
the Public Company Accounting Oversight Board (United States).
Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether the f inancial statements
are free of material misstatement. An audit includes examining, 
on a test basis, evidence supporting the amounts and disclosures 
in the f inancial statements. An audit also includes assessing the
accounting principles used and signif icant estimates made by 
management, as well as evaluating the overall financial statement
presentation. We believe that our audits provide a reasonable basis
for our opinion.

In our opinion, the f inancial statements referred to above 
present fairly, in all material respects, the consolidated f inancial
position of Gannett Co., Inc. at December 26, 2010 and December
27, 2009, and the consolidated results of its operations and its cash
flows for each of the three f iscal years in the period ended
December 26, 2010, in confor mity with U.S. generally accepted
accounting principles. Also, in our opinion, the related f inancial
statement schedule, when considered in relation to the basic f inan-
cial statements taken as a whole, presents fairly in all material
respects the information set forth therein.

We also have audited, in accordance with the standards of the

Public Company Accounting Oversight Board (United States),
Gannett Co., Inc.’s internal control over financial reporting as of
December 26, 2010, based on criteria estab lished in Internal
Control – Integrated Framework issued by the Committee of
Sponsoring Organizations of the Treadway Commission and our
report dated February 23, 2011, included in Item 9A, e xpressed an
unqualified opinion thereon.

McLean, Virginia
February 23, 2011

49

GANNETT CO., INC. 
CONSOLIDATED BALANCE SHEETS

In thousands of dollars

Assets

Current assets
Cash and cash equivalents  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Trade receivables, less allowance for doubtful receivables of $39,419 and $46,255, respectively  . . . .
Other receivables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Assets held for sale  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total current assets  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property, plant and equipment
Land  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Buildings and improvements  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Machinery, equipment and fixtures  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Construction in progress  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less accumulated depreciation  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net property, plant and equipment  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible and other assets
Goodwill  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Indefinite-lived and amortizable intangible assets, less accumulated amor tization 
of $197,454 and $170,182, respectively  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investments and other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total intangible and other assets  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

The accompanying notes are an integral part of these consolidated financial statements.

Dec. 26, 2010

Dec. 27, 2009

$

183,014
717,377
30,746
72,025
21,254
95,064
19,654
1,139,134

172,786
1,366,361
2,615,796
15,797
4,170,740
(2,412,629)
1,758,111

$

98,795
759,934
20,557
63,752
19,577
86,427
—
1,049,042

203,937
1,426,150
2,782,595
16,177
4,428,859
(2,457,041)
1,971,818

2,836,960

2,854,247

518,797
170,385
393,457
3,919,599
6,816,844

$

565,610
302,360
405,355
4,127,572
$ 7,148,432

50

GANNETT CO., INC. 
CONSOLIDATED BALANCE SHEETS

In thousands of dollars

Liabilities and equity

Current liabilities
Accounts payable

Dec. 26, 2010

Dec. 27, 2009

Trade  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

200,827
32,125

$

216,721
35,864

Accrued liabilities

Compensation  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividends payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total current liabilities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term debt  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Postretirement medical and life insurance liabilities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension liabilities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other long-term liabilities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total liabilities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

150,926
26,738
217,278
9,680
31,565
224,047
893,186
137,497
2,352,242
168,322
619,340
228,008
4,398,595

143,182
25,281
201,711
9,703
45,085
222,556
900,103
206,115
3,061,951
185,433
708,133
260,918
5,322,653

Redeemable noncontrolling interest  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

84,176

78,304

Commitments and contingent liabilities (see Note 12)

Equity
Gannett Co., Inc. shareholders’ equity
Preferred stock, par value $1: Authorized, 2,000,000 shares: Issued, none  . . . . . . . . . . . . . . . . . . . . . .
Common stock, par value $1: Authorized, 800,000,000 shares: Issued, 324,418,632 shares  . . . . . . . .
Additional paid-in capital  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retained earnings  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive loss  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Less Treasury stock, 84,909,612 shares and 87,261,969 shares, respectively, at cost  . . . . . . . . . . . . . .
Total Gannett Co., Inc. shareholders’ equity  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Noncontrolling interests  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total equity  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—
324,419
630,316
6,874,641
(365,334)
7,464,042
(5,300,288)
2,163,754
170,319
2,334,073

—
324,419
629,714
6,324,586
(316,832)
6,961,887
(5,357,962)
1,603,925
143,550
1,747,475

Total liabilities, redeemable noncontrolling interest and equity  . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

6,816,844

$ 7,148,432

The accompanying notes are an integral part of these consolidated financial statements.

51

GANNETT CO., INC. 
CONSOLIDATED STATEMENTS OF INCOME (LOSS)

In thousands of dollars, except per share amounts

Fiscal year ended

Net operating revenues
Publishing advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Publishing circulation  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Digital  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Broadcasting  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
All other  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses
Cost of sales and operating expenses, exclusive of depreciation  . . . . . . . . . . . . .
Selling, general and administrative expenses, exclusive of depreciation  . . . . . . .
Depreciation  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of intangible assets  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Facility consolidation and asset impair ment charges (see Notes 3 and 4)  . . . . . .
Total  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating income (loss)  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-operating (expense) income 
Equity income (losses) in unconsolidated investees, net (see Notes 3 and 6)  . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other non-operating items  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income (loss) before income taxes  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision (benefit) for income taxes  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income (loss) from continuing operations  . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(Loss) income from the operation of discontinued operations, net of tax  . . . . . .
Gain on disposal of newspaper businesses, net of tax  . . . . . . . . . . . . . . . . . . . . .
Net income (loss)  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to noncontrolling interests  . . . . . . . . . . . . . . . . . . . . . . .
Net income (loss) attributable to Gannett Co., Inc. . . . . . . . . . . . . . . . . . . . . .

Income (loss) from continuing operations attributable to Gannett Co., Inc.
(Loss) income from the operation of discontinued operations, net of tax  . . . . . .
Gain on disposal of publishing businesses, net of tax  . . . . . . . . . . . . . . . . . . . . .
Net income (loss) attributable to Gannett Co., Inc. . . . . . . . . . . . . . . . . . . . . .

Earnings (loss) from continuing operations per share - basic  . . . . . . . . . . . .
Earnings from discontinued operations 
Discontinued operations per share - basic  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gain on disposal of newspaper businesses per share - basic  . . . . . . . . . . . . . . . .
Net income (loss) per share - basic  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings (loss) from continuing operations per share - diluted . . . . . . . . . . .
Earnings from discontinued operations 
Discontinued operations per share - diluted  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gain on disposal of newspaper businesses per share - diluted  . . . . . . . . . . . . . .
Net income (loss) per share - diluted  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Dec. 26, 2010

Dec. 27, 2009

Dec. 28, 2008

$ 2,710,524
1,086,702
618,259
769,580
253,613
5,438,678

2,980,465
1,187,633
182,514
31,362
57,009
4,438,983
999,695

$

$

$

19,140
(172,986)
111
(153,735)
845,960
244,013
601,947
(322)
21,195
622,820
(34,619)
588,201

567,328
(322)
21,195
588,201

$2.38

—
0.09
$2.47
$2.35

—
0.08
$2.43

$ 2,888,034
1,144,539
586,174
631,085
259,771
5,509,603

3,230,176
1,186,970
207,652
32,983
132,904
4,790,685
718,918

$

$

$

3,927
(175,745)
22,799
(149,019)
569,899
191,328
378,571
3,790
—
382,361
(27,091)
355,270

351,480
3,790
—
355,270

$1.50

0.02
—
$1.52
$1.49

0.02
—
$1.51

$ 4,040,890
1,196,745
281,378
772,533
348,136
6,639,682

3,915,549
1,253,008
228,259
31,211
7,939,563
13,367,590
(6,727,908)

(374,925)
(190,839)
28,430
(537,334)
(7,265,242)
(645,273)
(6,619,969)
(20,626)
—
(6,640,595)
(6,970)
$ (6,647,565)

$ (6,626,939)
(20,626)
—
$ (6,647,565)

$(29.02)

(0.09)
—
$(29.11)
$(29.02)

(0.09)
—
$(29.11)

The accompanying notes are an integral part of these consolidated financial statements.

52

Dec. 26, 2010

Dec. 27, 2009

Dec. 28, 2008

$

622,820

$

382,361

$ (6,640,595)

GANNETT CO., INC. 
CONSOLIDATED STATEMENTS OF CASH FLOWS

In thousands of dollars

Fiscal year ended

Cash flows from operating activities
Net income (loss)  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments to reconcile net income (loss) to operating cash flo ws:  . . . . . . . . .
Debt exchange gain . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gain on sale of discontinued operations, net of tax  . . . . . . . . . . . . . . . . . . . . . . .
Depreciation  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of intangible assets  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Facility consolidation and asset impair ment charges (see Notes 3 and 4)  . . . . . .
Stock-based compensation – equity awards  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision (benefit) for deferred income taxes  . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension (benefit) expense, net of pension contributions  . . . . . . . . . . . . . . . . . . .
Equity (income) loss in unconsolidated investees, net (see Notes 3 and 6)  . . . . .
Other, net, including gains on asset sales  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Decrease in trade receivables  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Decrease (increase) in other receivables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Decrease (increase) in inventories  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Increase (decrease) in accounts payable  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Increase (decrease) in interest and taxes payable  . . . . . . . . . . . . . . . . . . . . . . . . .
Increase (decrease) in deferred income  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in other assets and liabilities, net  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net cash flow from operating activities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash flows from investing activities
Purchase of property, plant and equipment  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments for acquisitions, net of cash acquired . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments for investments  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from investments  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from sale of cer tain assets, including discontinued operations  . . . . . .
Net cash provided by (used for) investing activities . . . . . . . . . . . . . . . . . . . . .
Cash flows from financing activities
(Payments of) proceeds from bor rowings under revolving credit facilities  . . . . .
Proceeds from issuance of long-term debt  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments of unsecured promissory notes 
 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments of unsecured f ixed rate notes and other indebtedness  . . . . . . . . . . . . . .
Dividends paid  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of common shares repurchased  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from issuance of common stock upon e xercise of stock options  . . . . .
Distributions to noncontrolling interest shareholders . . . . . . . . . . . . . . . . . . . . . .
Net cash used for financing activities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Effect of currency exchange rate change  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Increase (decrease) in cash and cash equivalents  . . . . . . . . . . . . . . . . . . . . . . . . .
Balance of cash and cash equivalents at beginning of year  . . . . . . . . . . . . . . . . .
Balance of cash and cash equivalents at end of year . . . . . . . . . . . . . . . . . . . .

—
(21,195)
183,322
31,362
57,009
32,707
150,363
(124,864)
(19,140)
(3,996)
34,909
(5,182)
(10,434)
(15,199)
(98,270)
4,745
(46,073)
772,884

(69,070)
(15,164)
(10,984)
45,478
112,706
62,966

(1,160,000)
493,743
—
(50,000)
(38,216)
—
3,214
—
(751,259)
(372)
84,219
98,795
183,014

$

$

(42,746)
—
209,826
32,983
160,939
25,373
54,213
(12,563)
(3,927)
14,668
105,184
26,951
56,768
(66,765)
64,526
(50,300)
(90,911)
866,580

(67,737)
(9,581)
(9,674)
20,461
31,908
(34,623)

(526,000)
492,618
—
(680,505)
(119,328)
—
402
—
(832,813)
702
(154)
98,949
98,795

The accompanying notes are an integral part of these consolidated financial statements.

—
—
230,987
31,211
7,976,418
22,646
(801,988)
(66,260)
374,925
(54,996)
132,143
16,285
(26,856)
50,256
(165,700)
(24,375)
(38,756)
1,015,345

(165,000)
(168,570)
(46,779)
29,049
78,541
(272,759)

1,907,000
280,000
(833,876)
(1,628,458)
(366,748)
(72,764)
—
(200)
(715,046)
(5,840)
21,700
77,249
98,949

$

53

GANNETT CO., INC. 
CONSOLIDATED STATEMENTS OF EQUITY

In thousands of dollars
Fiscal years ended
December 28, 2008,
December 27, 2009,
and December 26, 2010
Balance: Dec. 30, 2007  . . . . . . . .
Net income (loss), 2008  . . . . . . . .
Redeemable noncontrolling 
interest accretion  . . . . . . . . . . . . .
Foreign currency translation 
adjustment  . . . . . . . . . . . . . . . . . .
Interest rate swap  . . . . . . . . . . . . .
Pension and other postretirement 
benefit liability adjustment, 
net of tax benef it of $315,832  . . .
Other  . . . . . . . . . . . . . . . . . . . . . . .
Total comprehensive loss  . . . . . . .
Dividends declared, 2008: 
$1.60 per share  . . . . . . . . . . . . . . .
Acquisitions  . . . . . . . . . . . . . . . . .
Treasury stock acquired  . . . . . . . .
Stock option and restricted 
stock compensation  . . . . . . . . . . .
Other treasury stock activity  . . . .
Balance: Dec. 28, 2008  . . . . . . . .
Net income, 2009  . . . . . . . . . . . . .
Redeemable noncontrolling 
interest accretion  . . . . . . . . . . . . .
Foreign currency translation 
adjustment  . . . . . . . . . . . . . . . . . .
Interest rate swap  . . . . . . . . . . . . .
Pension and other postretirement 
benefit liability adjustment, 
net of tax provision of $74,051  . .
Other  . . . . . . . . . . . . . . . . . . . . . . .
Total comprehensive income  . . . .
Dividends declared, 2009: 
$0.16 per share  . . . . . . . . . . . . . . .
Stock options exercised  . . . . . . . .
Stock option and restricted
stock compensation  . . . . . . . . . . .
401(k) match   . . . . . . . . . . . . . . . .
Tax benefit derived from stock
awards settled   . . . . . . . . . . . . . . .
Other treasury stock activity  . . . .
Balance: Dec. 27, 2009  . . . . . . . .
Net income, 2010  . . . . . . . . . . . . .
Redeemable noncontrolling 
interest accretion  . . . . . . . . . . . . .
Foreign currency translation 
adjustment  . . . . . . . . . . . . . . . . . .
Pension and other postretirement 
benefit liability adjustment, 
net of tax benefit of $17,606  . . . .
Other  . . . . . . . . . . . . . . . . . . . . . . .
Total comprehensive income  . . . .
Dividends declared, 2010: 
$0.16 per share  . . . . . . . . . . . . . . .
Acquisitions/dispositions  . . . . . . .
Stock options exercised  . . . . . . . .
Stock option and restricted
stock compensation  . . . . . . . . . . .
401(k) match   . . . . . . . . . . . . . . . .
Tax benefit derived from stock
awards settled   . . . . . . . . . . . . . . .
Other treasury stock activity  . . . .
Balance: Dec. 26, 2010  . . . . . . . .

Common
stock
$1 par
value
$ 324,419

Gannett Co., Inc. Shareholders’ Equity
Accumulated
other
comprehensive
income (loss)
$ 430,891

Additional
paid-in
capital
$ 721,205

Retained
earnings
$ 13,019,143
(6,647,565)

(421,845)
3,445

(481,743)

Treasury
stock
$ (5,478,499)

Noncontrolling
Interests
340
$
6,970

Total
$ 9,017,499
(6,640,595)

(1,736)

(1,736)

000
000

(421,845)
3,445

(364,825)

(72,764)

22,646
(652)
$ 743,199

$ 324,419

$ 6,006,753
355,270

$(469,252)

2,026
$ (5,549,237)

60,934
5,075

84,355
2,056

(37,437)

(678)

25,373
(139,919)

94
1,645
$ 629,714

$ 324,419

986

185,444

$ 6,324,586
588,201

$(316,832)

4,845
$ (5,357,962)

(21,527)

(27,280)
305

(38,146)

8,131

45,094

(6,153)

32,707
(22,227)

1,236
(4,961)
$ 630,316

$ 324,419

0001,330
000

000
111,902
000

000
000
$ 118,806
27,091

(5,463)

3,116

$ 143,550
34,619

(5,872)

(2,793)

815

(481,743)
1,330
(7,541,144)

(364,825)
111,902
(72,764)

22,646
1,374
$ 1,174,688
382,361

(5,463)

60,934
5,075

84,355
5,172
532,434

(37,437)
308

25,373
45,525

94
6,490
$ 1,747,475
622,820

(5,872)

(21,527)

(27,280)
(2,488)
565,653

(38,146)
815
1,978

32,707
22,867

1,236
(512)
$ 2,334,073

The accompanying notes are an integral part of these consolidated financial statements.

54

$ 6,874,641

$(365,334)

4,449
$ (5,300,288)

$ 170,319

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 1

Summary of significant accounting policies
Fiscal year: The company’s fiscal year ends on the last Sunday 
of the calendar year. The company’s 2010 f iscal year ended on Dec.
26, 2010, and encompassed a 52-week period. The company’s 2009
and 2008 f iscal years also encompassed 52-week periods.

Consolidation: The consolidated f inancial statements include the

accounts of the company and its wholly and majority-owned sub-
sidiaries after elimination of all signif icant intercompany transactions
and profits. Investments in entities for which the company does not
have control, but has the ability to e xercise significant influence over
operating and f inancial policies, are accounted for under the equity
method. Accordingly, the company’s share of net ear nings and losses
from these ventures is included in “Equity income (losses) in uncon-
solidated investees, net” in the Consolidated Statements of Income
(Loss). 

Segment presentation: In the third quarter of 2008, the company
began reporting a new digital segment and a separate digital revenues
line in its Statements of Income (Loss).  This revenue line includes
only revenue from the businesses that comprise the new digital seg-
ment. It therefore includes all revenues from CareerBuilder and
ShopLocal beginning with the full consolidation of these businesses
in the third quarter of 2008, and revenues from PointRoll, Schedule
Star and Planet Discover. Revenues from PointRoll, Schedule Star
and Planet Discover had previously been reported within the publish-
ing segment and were included in the “All other” revenue line in the
Consolidated Statements of Income (Loss). “All other” revenue is
now comprised principally of commercial printing revenues. All peri-
ods presented reflect these reclassif ications. 

The digital segment and the digital revenues line do not include

online/digital revenues generated by web sites that are associated
with the company’s publishing and broadcasting operating proper ties.
Such amounts are reflected within those se gments and are included
as part of publishing advertising revenues and broadcasting revenues
in the Consolidated Statements of Income (Loss).

Noncontrolling interests presentation: Noncontrolling inter-

ests is presented as a component of equity on the Consolidated
Balance Sheet. This balance primarily relates to the noncontrolling
owners of CareerBuilder, LLC (CareerBuilder). Redeemable non-
controlling interest in the mezzanine section of the balance sheet
represents redeemable stock held by a noncontrolling owner in
CareerBuilder. The redeemable stock is exercisable within 30 days
after Jan. 1, 2014. Net income (loss) in the Consolidated
Statements of Income (Loss) reflects 100 percent of CareerBuilder
results as the company holds the controlling interest. Net income
(loss) is subsequently adjusted to remove the noncontrolling inter-
est to arrive at Net income (loss) attributab le to Gannett Co., Inc. 
Reclassification of certain items within the Consolidated
Statements of Cash Flows: Certain amounts in the Consolidated
Statements of Cash Flows in prior years have been reclassif ied to
conform to current year presentation.

Operating agencies: The company’s newspaper subsidiary in
Detroit participates in a joint operating agenc y. The joint operating
agency performs the production, sales and distribution functions for
the subsidiary and another newspaper publishing company under a
joint operating agreement. Operating results for the Detroit joint

operating agency are fully consolidated along with a charge for the
noncontrolling partner’s share of prof its.

Through May 2009, the company also published the Tucson
Citizen through the Tucson joint operating agency in which the com-
pany held a 50% interest. Because of challenges facing the publish-
ing industry and the difficult economy, particularly in the Tucson
area, the company ceased publishing the Citizen on May 16, 2009.
The company retained its online site and 50% par tnership interest in
the joint operating agency which provides services to the remaining
non-Gannett newspaper in Tucson. The company’s share of results
for its share of Tucson operations are accounted for under the equity
method, and are reported as a net amount in “Equity income (losses)
in unconsolidated investees, net.” 

Critical accounting policies and the use of estimates: The com-

pany prepares its f inancial statements in accordance with 
generally accepted accounting principles which require the use of
estimates and assumptions that affect the reported amount of assets,
liabilities, revenues and expenses and related disclosure of contingent
matters. The company bases its estimates on historical e xperience,
actuarial studies and other assumptions, as appropriate.  The company
re-evaluates its estimates on an ongoing basis.  Actual results could
differ from these estimates.

Critical accounting policies for the company involve its assess-
ment of the recoverability of its long-lived assets, including goodwill
and other intangible assets and property, plant and equipment. These
assessments are based on factors such as estimated future cash flo ws
and current fair value estimates of businesses.

The company’s accounting for pension and retiree medical bene-
fits requires the use of various estimates concerning the work force,
interest rates, plan investment return, and involves the use of advice
from consulting actuaries. 

The company periodically evaluates its investments in unconsoli-
dated entities for impairment. When the company determines that an
impairment is other-than-temporary, an impairment is recognized
equal to the excess of the investment’s carrying amount over its esti-
mated fair value. In making such a deter mination, the company con-
siders recent f inancial results and forward looking projections. The
company also considers various qualitative factors. These factors
include the intent and ability of the compan y to retain its investment
in the entity and the f inancial condition and long-term prospects of
the entity. If the company believes that the decline in the f air value of
the investment is temporary, then no impairment is recorded.

The company’s accounting for income taxes in the U.S. and for-

eign jurisdictions is sensitive to interpretation of various laws and
regulations therein, and to company policy and expectations as to the
repatriation of earnings from foreign sources. Defer red tax assets and
liabilities are measured using enacted tax rates e xpected to apply to
taxable income in the years in which those temporary differences are
expected to be recovered or settled. If cur rently available information
raises doubt as to the realization of the defer red tax assets, a valua-
tion allowance is established. The company must exercise significant
judgment in evaluating the amount and timing of reco gnition of
deferred tax liabilities and assets, including projections of future tax-
able income. These judgments and estimates are reviewed on a con-
tinual basis as regulatory and business factors change. A valuation
allowance for deferred tax assets may be required if the amount of
taxes recoverable through loss carryback declines, if tax planning
strategies are not available, or if the company projects lower levels of
future taxable income.

55

A more complete discussion of all of the compan y’s significant

accounting policies follows.

Cash and cash equivalents: Cash and cash equivalents consist of

cash and investments with maturities of three months or less.

Trade receivables and allowances for doubtful accounts: Trade

receivables are recorded at invoiced amounts and generally do not
bear interest. The allowance for doubtful accounts reflects the com-
pany’s estimate of credit exposure, determined principally on the
basis of its collection experience, aging of its receivables and signif i-
cant individual account credit risk.

Inventories: Inventories, consisting principally of newsprint,
printing ink and plate material for the company’s publishing opera-
tions, are valued primarily at the lower of cost (f irst-in, first-out) or
market. At certain U.S. publishing operations however, newsprint
inventory is carried on a last-in, f irst-out basis.

Valuation of long-lived assets: In accordance with the require-
ments included within ASC Topic 350, “Intangibles - Goodwill and
Other” (ASC Topic 350) and Topic 360, “Property, Plant, and
Equipment” (ASC Topic 360), the company evaluates the carrying
value of long-lived assets (mostly property, plant and equipment and
definite-lived intangible assets)  to be held and used w henever events
or changes in circumstances indicate that the car rying amount may
not be recoverable. The carrying value of a long-lived asset group is
considered impaired when the projected undiscounted future cash
flows are less than its car rying value. The company measures impair-
ment based on the amount by which the carrying value exceeds the
fair value. Fair value is determined primarily using the projected
future cash flows, discounted at a rate commensurate with the risk
involved. Losses on long-lived assets to be disposed of are deter-
mined in a similar manner, except that fair values are reduced for the
cost to dispose.

Property and depreciation: Property, plant and equipment is
recorded at cost, and depreciation is provided generally on a straight-
line basis over the estimated useful lives of the assets. The principal
estimated useful lives are: buildings and improvements, 10 to 40
years; and machinery, equipment and f ixtures, three to 30 years.
Changes in the estimated useful life of an asset, w hich could happen
as a result of f acility consolidations, can affect depreciation expense
and net income (loss). Major renewals and improvements and interest
incurred during the construction period of major additions are capi-
talized. Expenditures for maintenance, repairs and minor rene wals
are charged to expense as incurred.

Goodwill and other intangible assets: Goodwill represents the

excess of acquisition cost over the fair value of assets acquired,
including identifiable intangible assets, net of liabilities assumed. In
accordance with the impairment testing provisions included in ASC
Topic 350, goodwill is tested for impair ment on an annual basis or
between annual tests if events occur or circumstances change that
would more likely than not reduce the f air value of a reporting unit
below its carrying amount. The company’s annual measurement date
is the end of its f iscal year. The company is required to deter mine the
fair value of each reporting unit and compare it to the car rying
amount of the reporting unit. Fair value of the reporting unit is deter-
mined using various techniques, including multiple of ear nings and
discounted cash flow valuation techniques. If the car rying amount of
the reporting unit exceeds the fair value of the reporting unit, the
company performs the second step of the impair ment test, as this is
an indication that the repor ting unit goodwill may be impaired. In the
second step of the impair ment test, the company determines the

56

implied fair value of the reporting unit’s goodwill. If the car rying
value of a reporting unit’s goodwill exceeds its implied fair value,
then an impairment of goodwill has occur red and the company must
recognize an impairment loss for the difference between the carrying
amount and the implied f air value of goodwill. In deter mining the
reporting units, the company considers the way it manages its busi-
nesses and the nature of those b usinesses. The company has estab-
lished its reporting units for publishing at or one level below the seg-
ment level. These reporting units therefore consist principally of U.S.
Community Publishing, the USA TODAY group, the U.K. newspaper
group, and certain individual stand-alone publishing businesses. For
Digital, the reporting units are the stand-alone digital b usinesses. For
Broadcasting, goodwill is accounted for at the se gment level. 

The company performs an impairment test annually, or more
often if circumstances dictate, of its indef inite-lived intangible assets.
Intangible assets that have finite useful lives are amortized over those
useful lives and are evaluated for impairment in accordance with
ASC Topic 350 as described above.

Investments and other assets: Investments in non-public 
businesses in which the company does not have control or does 
not exert significant influence are carried at cost and losses resulting
from periodic evaluations of the carrying value of these investments
are included as a non-operating e xpense. At Dec. 26, 2010, and Dec.
27, 2009, such investments aggregated approximately $16 million. 
Investments where the company does have significant influence
are recorded under the equity method of accounting. See Note 6 for
further discussion of these investments.

The company’s television stations are parties to program broad-
cast contracts. These contracts are recorded at the g ross amount of
the related liability when the programs are available for telecasting.
The related assets are recorded at the lo wer of cost or estimated net
realizable value. Program assets are classif ied as current (as a pre-
paid expense) or noncurrent (as an other asset) in the Consolidated
Balance Sheets, based upon the e xpected use of the programs in suc-
ceeding years. The amount charged to expense appropriately matches
the cost of the programs with the revenues associated with them. The
liability for these contracts is classif ied as current or noncurrent in
accordance with the payment terms of the contracts. The payment
period generally coincides with the period of telecast for the pro-
grams, but may be shorter.

Revenue recognition: The company’s revenues include amounts
charged to customers for: space purchased in the compan y’s newspa-
pers, digital ads placed on its w eb sites, digital marketing service
agreement fees, commercial printing jobs, and adv ertising broadcast
on the company’s television stations. Newspaper revenues also
include circulation revenues for newspapers purchased by readers or
distributors, reduced by the amount of discounts tak en. Broadcast
revenues include revenues from the retransmission of the compan y’s
television signals on satellite and cable networks. Advertising rev-
enues are recognized, net of agency commissions, in the period when
advertising is printed or placed on w eb sites or broadcast. Revenues
for digital marketing services are generally recognized as web site ad
impressions are delivered. Commercial printing revenues are recog-
nized when the job is delivered to the customer. Circulation revenues
are recognized when purchased newspapers are distributed. Amounts
received from customers in advance of revenue recognition are
deferred as liabilities. Broadcasting retransmission fees are reco g-
nized over the contract period based on a ne gotiated fee per sub-
scriber.

Retirement plans: Pension and other postretirement benef it costs
under the company’s retirement plans are actuarially determined. The
company recognizes the cost of postretirement benef its including
pension, medical and life insurance benef its on an accrual basis over
the working lives of employees expected to receive such benef its.

Stock-based employee compensation: Effective Dec. 26, 2005,

the first day of its 2006 f iscal year, the company adopted the fair
value recognition provisions of SFAS No. 123(R), “Share-Based
Payments,” as subsequently codified in ASC Topic 718,
“Compensation-Stock Compensation,” using the modif ied prospec-
tive transition method. Under this transition method, stock-based
compensation costs recognized in the income statement be ginning
in 2006 include (a) compensation e xpense for all unvested stock-
based awards that were granted through Dec. 25, 2005, based on
the grant date fair value estimated in accordance with the original
provisions of SFAS No. 123 and (b) compensation e xpense for all
share-based payments granted after Dec. 25, 2005, based on g rant
date fair value estimated in accordance with the pro visions of SFAS
No. 123(R). The company’s stock option awards generally have
graded vesting terms and the company recognizes compensation
expense for these options on a straight-line basis o ver the requisite
service period for the entire award (generally four years). See Note
11 for further discussion.

The company also grants restricted stock or restricted stock units

to employees and members of its Board of Directors as a for m of
compensation. The expense for such awards is based on the g rant
date fair value of the award and is recognized on a straight-line basis
over the requisite service period, which is generally the four-year
incentive period.

Income taxes: The company accounts for certain income and
expense items differently for f inancial reporting purposes than for
income tax reporting purposes. Deferred income taxes are provided
in recognition of these temporary differences. See Note 10 for fur-
ther discussion.

Per share amounts: The company reports earnings per share on
two bases, basic and diluted. All basic income per share amounts are
based on the weighted average number of common shares outstand-
ing during the year. The calculation of diluted ear nings per share also
considers the assumed dilution from the e xercise of stock options
and from restricted stock units. Loss amounts per share consider onl y
basic shares outstanding due to the antidiluti ve effect of adding
shares for stock option exercises and restricted stock units.

Foreign currency translation: The income statements of foreign
operations have been translated to U.S. dollars using the average cur-
rency exchange rates in effect during the relevant period. The balance
sheets have been translated using the cur rency exchange rate as of
the end of the accounting period. The impact of currency exchange
rate changes on the translation of the balance sheets are included in
comprehensive income (loss) and are classif ied as accumulated other
comprehensive income (loss) in shareholders’ equity.

Loss contingencies: The company is subject to various legal pro-

ceedings, claims and regulatory matters, the outcomes of which are
subject to signif icant uncertainty. The company determines whether
to disclose or accrue for loss contingencies based on an assessment
of whether the risk of loss is remote, reasonab ly possible or probable,
and whether it can be reasonably estimated. The company accrues for
loss contingencies when such amounts are probable and reasonably
estimable. If a contingent liability is onl y reasonably possible, the
company will disclose the potential range of the loss, if material and
estimable.

New accounting pronouncement: In October 2009, the FASB

issued Accounting Standards Update (ASU) 2009-13, Multiple
Element Arrangements. ASU 2009-13 addresses the deter mination of
when the individual deliverables included in a multiple ar rangement
may be treated as separate units of accounting.  ASU 2009-13 also
modifies the manner in which the transaction consideration is allo-
cated across separately identified deliverables and establishes defini-
tions for determining fair value of elements in an ar rangement. The
new guidance applies prospectively to agreements entered after 2010.
The company is currently assessing the impact of adoption of this
pronouncement.

NOTE 2

Acquisitions, investments and dispositions
2010: In March 2010, CareerBuilder expanded its reach in the U.K.
when it purchased CareerSite.biz, parent of three successful career-
related operations there. Founded in 2001, CareerSite.biz operates
two online recruitment niche sites focusing on nursing and rail w ork-
ers as well as successful virtual career fair business.

In October 2010, the company purchased a minority stake in
Ongo Inc. Ongo is a personal ne ws service that gives consumers a
fundamentally new way to read, discover and share digital news and
information.

In the second quarter of 2010, the company completed the sale of

The Honolulu Advertiser as well as a small director y publishing
operation in Michigan. In connection with these transactions, the
company recorded a net after tax gain of $21.2 million in discontin-
ued operations. Income from continuing operations for all periods
presented exclude operating results from these for mer properties
which have been reclassif ied to discontinued operations. Amounts
applicable to these discontinued operations are as follo ws:

In thousands of dollars

2010

Revenues  . . . . . . . . . . . . . . . . . . . . . . . . $32,710
(758)
Pretax (loss)/income  . . . . . . . . . . . . . . .
(322)
Net (loss)/income . . . . . . . . . . . . . . . . . .
21,195
Gains (after tax) . . . . . . . . . . . . . . . . . . .

2009
$103,390
6,262
3,790
—

2008
$127,968
(33,753)
(20,626)
—

Total cash paid in 2010 for business acquisitions and in vestments

was $15.2 million and $11.0 million, respecti vely.

In early January 2011, the company also announced the acquisi-
tion of Reviewed.com, a group of 12 product-review web sites that
provide comprehensive reviews for technology products such as digi-
tal cameras, camcorders and high-def inition televisions.
Reviewed.com’s operation will be integrated with USA TODAY as
part of USA TODAY’s consumer media strategy.

2009: In February 2009, the company purchased a minority
interest in Homef inder, a leading national online mark etplace con-
necting homebuyers, sellers and real estate professionals.

In July 2009, Newsquest sold one of its commercial printing

businesses, Southernprint Limited.

Total cash paid in 2009 for business acquisitions (principall y
post-acquisition consideration) and investments was $9.6 million and
$9.7 million, respectively.

57

2008: On Dec. 31, 2007, the f irst day of the company’s 2008

A summary of these charges by year is presented below:

In August 2008, the company purchased Pearls Review, Inc., an

Asset impairment and other charges

In millions except per share amounts

Asset impairment and other charges

Goodwill:
Digital   . . . . . . . . . . . . . . . . . . . . . .
Total goodwill  . . . . . . . . . . . . . . . . . .
Other intangible assets:
Publishing . . . . . . . . . . . . . . . . . . . .
Digital   . . . . . . . . . . . . . . . . . . . . . .
Total other intangible assets  . . . . . . .
Property, plant and equipment:
Publishing . . . . . . . . . . . . . . . . . . . .
Broadcasting . . . . . . . . . . . . . . . . . .
Total property, plant and equipment
Other:
Publishing . . . . . . . . . . . . . . . . . . . .
Broadcasting   . . . . . . . . . . . . . . . . .
Total other  . . . . . . . . . . . . . . . . . . . . .

Total asset impairment and other 
charges-operations . . . . . . . . . . . . . . . .
Non-operating charges:

Pre-Tax
Amount

2010
After-Tax
Amount (a)

Per Share 
Amount(a)

$

11
11

17
2
19

15
4
19

3
5     
8

$

11
11

12
1
13

9
2
12

2
3
5

$0.04
0.04

0.05
—
0.06

0.04
0.01
0.05

0.01
0.01
0.02

$

57

$

41

$0.17

Equity method investments   . . . . . . .
Total charges  . . . . . . . . . . . . . . . . . . . . .
$
(a) Total amounts may not sum due to rounding.

3      
60

$

2
43

0.01
$0.18

In millions except per share amounts

Pre-Tax
Amount

2009
After-Tax
Amount (a)

Per Share 
Amount

$

$

17
16
33

9
9

76
3
79

7
5     
12

10
16
26

5
5

47
2
50

4
3
7

$0.04
0.07
0.11

0.02
0.02

0.20
0.01
0.21

0.02
0.01
0.03

$ 133

$

88

$0.37

Goodwill:
Publishing . . . . . . . . . . . . . . . . . . . .
Digital   . . . . . . . . . . . . . . . . . . . . . .
Total goodwill  . . . . . . . . . . . . . . . . . .
Other intangible assets:
Digital   . . . . . . . . . . . . . . . . . . . . . .
Total other intangible assets  . . . . . . .
Property, plant and equipment:
Publishing . . . . . . . . . . . . . . . . . . . .
Broadcasting . . . . . . . . . . . . . . . . . .
Total property, plant and equipment
Other:
Publishing . . . . . . . . . . . . . . . . . . . .
Broadcasting   . . . . . . . . . . . . . . . . .
Total other  . . . . . . . . . . . . . . . . . . . . .

Total asset impairment and other 
charges-operations . . . . . . . . . . . . . . . .
Non-operating charges:

Publishing assets sold  . . . . . . . . . . .
Equity method investments   . . . . . . .
Total charges  . . . . . . . . . . . . . . . . . . . . .
(a) Total amounts may not sum due to rounding.

28

9      

24
7
$ 119

0.10
0.03
$0.50

$ 170

fiscal year, the company purchased X.com, Inc. (BNQT.com),
which operates a digital media g roup of affiliated sites covering
eight different action sports including surf ing, snowboarding and
skateboarding. BNQT.com is affiliated with the USA TODAY
Sports Media Group. 

In February 2008, the company formed QuadrantONE, a new
digital ad sales network, with three other large media companies.
In March 2008, the company purchased a minority stake in

Fantasy Sports Ventures (FSV). FSV, also known as Big Lead
Sports, owns a set of f antasy sports content sites and manages
advertising across a group of affiliated sites.

In May 2008, the company purchased a minority stake in Cozi
Group Inc. (COZI). COZI is a free w eb service that helps families
manage busy schedules, stay in communication and share memo-
ries.

In June 2008, the company acquired from Tribune Company
and The McClatchy Company their minority ownership interests in
ShopLocal LLC, a leading marketing and database services com-
pany for major retailers in the U.S. The company now owns 100%
of ShopLocal and began consolidating its results in the digital se g-
ment at the beginning of the third quar ter of 2008. ShopLocal col-
laborates with PointRoll to create ads that dynamicall y connect
retail advertisers and consumers, online and in the store.
ShopLocal’s operations turned profitable in the third quar ter of
2008.

In July 2008, the company purchased a minority stake in
Livestream, a company that provides Internet broadcasting servic-
es. Also in July 2008, the company increased its investment in
4INFO, maintaining its approximate ownership interest.

online nursing certification and continuing education review site,
which is operated with Gannett Healthcare Group.

In September 2008, the company acquired an additional 10%

stake in CareerBuilder from Tribune Company increasing its
investment to 50.8% so that it became the majority and controlling
owner.

The total cash paid in 2008 for business acquisitions w as

$168.6 million and for investments was $46.8 million.

NOTE 3 

Facility consolidation and asset impairment charges
Difficult business conditions required the company to perform
impairment tests on certain assets including goodwill, other intangi-
ble assets, other long-lived assets and investments accounted for
under the equity method during 2010, 2009 and 2008.  As a result,
the company recorded non-cash impairment charges to reduce the
book value of certain of those assets. In addition, an impair ment
charge was taken to reduce the value of certain publishing assets sold
in 2009 to fair value less costs to sell.

58

In millions except per share amounts

Asset impairment and other charges

Pre-Tax
Amount (a)

2008
After-Tax
Per Share 
Amount (a) Amount (a)

Goodwill:
$7,448
Publishing . . . . . . . . . . . . . . . . . . . .
10
Digital   . . . . . . . . . . . . . . . . . . . . . .
Total goodwill  . . . . . . . . . . . . . . . . . .
7,458
Other intangible assets - principally mastheads:
232
Publishing . . . . . . . . . . . . . . . . . . . .
2
Digital   . . . . . . . . . . . . . . . . . . . . . .
Total other intangible assets  . . . . . . .
233
Property, plant and equipment:
Publishing . . . . . . . . . . . . . . . . . . . .
Broadcasting . . . . . . . . . . . . . . . . . .
Corporate  . . . . . . . . . . . . . . . . . . . .
Total property, plant and equipment
Other:
Publishing . . . . . . . . . . . . . . . . . . . .
Digital   . . . . . . . . . . . . . . . . . . . . . .
Broadcasting   . . . . . . . . . . . . . . . . .
Total other  . . . . . . . . . . . . . . . . . . . . .

218
2
1
221

17
3
7      
27

$6,812
6
6,818

$29.83
0.03
29.86

150
1
151

137
1
1
138

11
2
4
17

0.66
—
0.66

0.60
—
—
0.61

0.05
0.01
0.02
0.08

Total asset impairment and other
charges-operations . . . . . . . . . . . . . . . .
Non-operating charges:

$7,940

$7,124

$31.20

Newspaper publishing partnerships 
and other equity method investments
Noncontrolling interests reduction 
 .
Total charges  . . . . . . . . . . . . . . . . . . . . .
(a) Total amounts may not sum due to rounding.

382      
(4)      

251
(3)
$ 7,372

1.10
(0.01)
$32.29

$ 8,317

2010: The goodwill impairment charge results from the applica-
tion of the impairment testing provisions included within the good-
will subtopic of ASC Topic 350. Because of difficult business con-
ditions, testing for one reporting unit was updated during the third
quarter of 2010 and for all reporting units on Dec. 26, 2010, in
connection with the required annual impair ment test of goodwill
and indefinite lived intangibles. For one of the stand-alone b usi-
nesses in the digital segment, a potential impairment was indicated.
The fair value of the reporting unit was determined based on a dis-
counted cash flow technique. The company then undertook the next
step in the impairment testing process by determining the fair value
of assets and liabilities within the repor ting unit. The implied value
of goodwill was less than the car rying value by $11 million and
therefore an impairment charge in this amount was taken. There
was no tax benef it recognized related to the impair ment charge
since the recorded goodwill was non-deductible as it arose from a
stock purchase transaction. Therefore, the after-tax effect of the
goodwill impairment was $11 million or $.04 per share.

The impairment charge of $19 million for other intangib le
assets, principally a masthead, was required because revenue results
from the underlying business have softened from what was expect-
ed at the time these assets w ere last valued. Fair value was deter-
mined using a relief-from-royalty method. Carrying values were
reduced to fair value for an indef inite lived asset and for cer tain
definite-lived assets in accordance with ASC Topic 350.  Defer red
tax benefits have been recognized for these intangible assets
impairment charges and therefore the total after -tax impact was $13
million or $.06 per share.

The carrying values of property, plant and equipment at cer tain
publishing and broadcasting businesses were evaluated in 2010 due
to facility consolidation efforts and changes in expected useful
lives. The company revised the useful lives of certain assets, which
were taken out of service or for which management has committed
to a plan to discontinue use in the near future, in order to reflect the
use of those assets over a shortened useful life. As a result of the
evaluation, the company recorded pre-tax charges of $19 million in
2010. Deferred tax benef its were recognized for these charges and
the after-tax impact was $12 million or $.05 per share.  

The $8 million of charges in the “Other” category include shut
down costs as well as the impairment of certain broadcast program-
ming assets. Deferred tax benef its were recognized for these
charges and therefore the after-tax impact was $5 million or $.02
per share.

In 2010, the car rying value of an investment for which the com-
pany owns a noncontrolling interest was written down to fair value
because the business underlying the investment had experienced
significant and sustained operating losses, leading the compan y to
conclude that it was other than temporarily impaired. The invest-
ment carrying value adjustment totaled $3 million pre-tax and $2
million on an after-tax basis, or $.01 per share .

2009: The goodwill impairment charges result from the applica-
tion of the impairment testing provisions included within the good-
will subtopic of ASC Topic 350. Because of difficult business con-
ditions due to the economy, testing for certain reporting units was
updated during the second quar ter of 2009 and for all repor ting
units on Dec. 27, 2009, in connection with the required annual
impairment test of goodwill and indef inite-lived intangibles. For
one of the stand-alone business repor ting units in the publishing
segment and one in the digital se gment, a potential impairment was
indicated. The fair value of the reporting units was determined
based on a multiple of ear nings technique and/or a discounted cash
flow technique. The company then undertook the next step in the
impairment testing process by determining the fair value of assets
and liabilities within these repor ting units. The implied value of
goodwill for these reporting units was less than the car rying
amount by $33 million and therefore impair ment charges in this
total amount were taken. Deferred tax benef its were recognized for
the publishing charge only and therefore the after-tax effect of the
total goodwill impairment charge was $26 million or $.11 per
share.  

The impairment charge of $9 million for other intangib le
assets, principally customer relationships and a trade name, w as
required because revenue results from the underlying business
have softened from what was expected at the time these assets
were last valued. Carrying values were reduced to fair value for an
indefinite lived asset and for cer tain definite-lived assets in accor-
dance with ASC Topic 350. Deferred tax benef its have been recog-
nized for these intangible asset impairment charges and therefore
the total after-tax impact was $5 million or $.02 per share.

The carrying values of property, plant and equipment at cer tain
publishing and broadcasting businesses were evaluated in 2009 due
to facility consolidation efforts, changes in expected useful lives
and softening business conditions. The recoverability of these
assets was measured in accordance with the requirements included
within ASC Topic 360. This process indicated that the car rying

59

values of certain assets were not recoverable, as the expected
undiscounted future cash flows to be generated by them were less
than their carrying values. The related impairment loss was meas-
ured based on the amount b y which the asset car rying value
exceeded fair value. Asset group fair values were determined using
the discounted cash flow technique.  Certain asset fair values were
based on estimates of prices for similar assets. In addition, as
required by ASC Topic 360, the company revised the useful lives
of certain assets, which were taken out of service during the year
or for which management has committed to a plan to discontinue
use in the near future, in order to reflect the use of those assets
over their shortened useful life. As a result of the application of the
requirements of ASC Topic 360, the company recorded charges of
$79 million in 2009. Defer red tax benef its were recognized for
these charges and the 2009 after-tax impact was $50 million or
$.21 per share.

The $12 million of charges in the “Other” category include
shut down costs as well as the impairment of certain broadcast
programming assets. Deferred tax benef its were recognized for
these charges and therefore the after-tax impact was $7 million or
$.03 per share. 

In the second quarter of 2009, in accordance with ASC Topic

360, the company recorded an impairment charge to reduce the
value of certain publishing assets sold to fair value less costs to
sell. Fair value was determined using a discounted cash flow tech-
nique that included the cash flows associated with the disposition.
This impairment charge was $28 million pre-tax and $24 million
after-tax, or $.10 per share. The charge is reflected in “Other non-
operating items” in the Consolidated Statements of Income.

In 2009, for certain investments in which the company owns
noncontrolling interests, carrying values were written down to fair
value because the businesses underlying the investments had expe-
rienced significant and sustained operating losses, leading the
company to conclude that they were other than temporarily
impaired. These investment carrying value adjustments totaled $9
million pre-tax and $7 million on an after -tax basis, or $.03 per
share.

2008: Very difficult business conditions, the economic crisis,
recessionary conditions in the U.S. and U.K. and a decline in the
company’s stock price required the company to perform impairment
tests on goodwill, intangible assets, and other long-lived assets as of
March 31, 2008, the f irst day of its f iscal second quarter, as well as
on Dec. 28, 2008, in connection with the required annual impair ment
test of goodwill and indef inite-lived intangibles. As a result, the
company recorded non-cash impairment charges to reduce the book
value of goodwill, other intangible assets including mastheads, and
certain property, plant and equipment assets. The carrying value of
certain of the company’s investments in newspaper publishing part-
nerships and other businesses, which are accounted for under the
equity method, were also written down due to other than temporar y
impairments. The company also recorded accelerated depreciation
expense associated with certain facility consolidation and cost reduc-
tion initiatives.

The goodwill impairment charges resulted from the application

of the impairment testing provisions included within the goodwill
subtopic ASC Topic 350. Impairment testing is customarily per-
formed annually. Because of softening business conditions within
the company’s publishing segment and the decline in the compan y’s
stock price and market capitalization, this testing was updated as of

60

the beginning of the second quar ter of 2008 and as required the
testing was performed again as of Dec. 28, 2008. F or certain pub-
lishing and digital reporting units, an impairment was indicated.
The fair values of the reporting units were determined using dis-
counted cash flow and multiple of ear nings techniques. The compa-
ny then undertook the next step in the impair ment testing process
by determining the fair value of assets and liabilities for these
reporting units.  

The implied value of goodwill determined by the valuation for

these reporting units was less than the car rying amount by $7.46
billion, and therefore an impair ment charge in this amount was
taken. There was minimal tax benef it recognized related to the
impairment charges since much of the recorded goodwill w as non-
deductible as it arose from stock purchase transactions.  Therefore
the after-tax effect of the goodwill impair ment was $6.82 billion or
$29.86 per share.

The goodwill impairment charge recorded in the second quar-
ter, in the amount of $2.14 billion, w as related to Newsquest, the
company’s U.K. publishing operations that had been acquired rela-
tively recently in several transactions from 1999-2005. Following
the second quarter impairment testing, Newsquest’s fourth quarter
operating results and projections indicated a signif icant decline
from the amounts estimated in the second quar ter and as a result a
further goodwill impairment charge of approximately $507 million
was recorded.

In the fourth quarter of 2008, the company also recognized an

impairment charge for its U.S. Community Publishing reporting
unit of approximately $4.4 billion. This reporting unit was then
comprised of 82 individual publishing operations which had been
acquired at various times over the past several decades. 

The goodwill impairment charges for other stand-alone busi-

ness reporting units totaled $408 million in the four th quarter.
The impairment charge of $233 million for other intangib le
assets was required because revenue results from the underlying
businesses had softened from what was expected at the time they
were purchased and the assets initially valued. In accordance with
the requirements included within ASC Topic 350, the car rying val-
ues of impaired indef inite-lived intangible assets, principally mast-
heads, were reduced to fair value. Fair value was determined using
a relief-from-royalty method. The carrying values of certain defi-
nite-lived intangible assets, principally customer relationships, were
reduced to fair value in accordance with the requirements included
within ASC Topic 350. Deferred tax benef its have been recognized
for these intangible asset impairment charges and therefore the
after-tax impact was $151 million or $.66 per share.

The carrying value of property, plant and equipment at cer tain
publishing businesses was also evaluated due to softening business
conditions and, in some cases, changes in e xpected useful lives. The
recoverability of these assets was measured in accordance with the
requirements included within ASC Topic 360. This process indicat-
ed that the car rying values of certain assets were not recoverable, as
the expected undiscounted future cash flows to be generated by
them would be less than their car rying values. 

The related impairment loss was measured based on the amount
by which asset carrying value exceeded fair value. Asset fair values
were determined using discounted cash flow or multiple of ear nings
techniques. Certain asset fair values were based on estimates of
prices for similar assets. In addition, as required b y ASC Topic 360,
the company revised the useful lives of certain assets, which were

taken out of service during the year or for which management has
committed to a plan to discontinue use in the near future, in order
to reflect the use of those assets o ver their shortened useful life. As
a result of the application of the requirements within  ASC Topic
360, the company recorded charges of $221 million. Defer red tax
benefits were recognized for these charges and therefore the after-
tax impact was $138 million or $.61 per diluted share.

The charges of $27 million included in the “Other” cate gory
include an amount to increase the le vel of the company’s allowance
for doubtful accounts reflecting higher collection risk from the
recession-driven increase in delinquency of receivable agings and
bankruptcy filings toward the end of 2008. Char ges also include
amounts for future lease payments for facilities abandoned in con-
nection with consolidation efforts and amounts for the impair ment
of certain broadcast programming assets. Deferred tax benef its
were recognized for these charges and therefore the after-tax impact
was $17 million or $.08 per share.

For certain of the company’s newspaper publishing partnership
investments, and for certain other investments in which the compa-
ny owns a minority equity interest, car rying values were written
down to fair value because the businesses underlying the invest-
ments had experienced significant and sustained declines in operat-
ing performance, leading the company to conclude that they were
other than temporarily impaired. The adjustment of newspaper pub-
lishing partnership carrying values comprise the majority of these
investment charges, and these were driven by many of the same
factors affecting the company’s wholly owned publishing business-
es. Fair values were determined using a multiple of ear nings or a
multiple of revenues technique. These investment carrying value
adjustments were $382 million pre-tax and $251 million on an
after-tax basis, or $1.10 per diluted share.  The pre-tax impairment
charges for these investments are reflected as “Equity income (loss-
es) in unconsolidated investees, net” in the Statement of Income
(Loss).

NOTE 4 

Goodwill and other intangible assets
ASC Topic 350 requires that goodwill and indef inite-lived intangible
assets be tested for impair ment at least annually. Recognized intangi-
ble assets that have finite useful lives are amortized over their useful
lives and are subject to tests for impair ment in accordance with the
requirements included within ASC Topic 350.

As discussed in Note 3, the company performed interim and
year-end impairment tests on its goodwill and other intangib le assets
during 2010 and, as a result, recorded non-cash impair ment charges
totaling $30 million. The charges in 2010 included goodwill and
other intangibles for the Digital segment of $11 million and $2 mil-
lion, respectively, and $17 million for other intangib les for the
Publishing segment (for a publication masthead in the U.K.). 
During 2009, the company recorded non-cash impairment
charges totaling $42 million. The charges in 2009 included goodwill
and other intangibles for the Digital segment of $16 million and $9
million, respectively, and $17 million for goodwill for the Pub lishing
segment.

The following table displays goodwill, indef inite-lived intangible

assets, and amortizable intangible assets at Dec. 26, 2010, and Dec.
27, 2009.  

In thousands of dollars

Dec. 26, 2010
Goodwill  . . . . . . . . . . . . . . . . . . .
Indefinite-lived intangibles:

Mastheads and trade names  . . .
Television station FCC licenses
Amortizable intangible assets:

Customer relationships . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . .
Total  . . . . . . . . . . . . . . . . . . . . . .
Dec. 27, 2009
Goodwill  . . . . . . . . . . . . . . . . . . .
Indefinite-lived intangibles:

Mastheads and trade names  . . .
Television station FCC licenses
Amortizable intangible assets:

Gross

Accumulated
Amortization

Net

$ 2,836,960

$

— $ 2,836,960

92,673
255,304

—
—

92,673
255,304

311,646
56,628
$ 3,553,211

$ 2,854,247

110,319
255,304

166,068
31,386
197,454

145,578
25,242
$ 3,355,757

— $ 2,854,247

—
—

110,319
255,304

141,902
28,280
170,182

169,938
30,049
$ 3,419,857

$

$

$

Customer relationships . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . .
Total  . . . . . . . . . . . . . . . . . . . . . .

311,840
58,329
$ 3,590,039

Amortization expense was approximately $31.4 million in
2010 and $33.0 million in 2009. Customer relationships, w hich
include subscriber lists and advertiser relationships, are amortized
on a straight-line basis over three to 25 years. Other intangibles
primarily include internally developed technology, patents and
amortizable trade names and were assigned lives of between three
and 21 years and are amortized on a straight-line basis. 

Annual amortization expense relating to the amor tizable intan-

gibles is expected to be approximately $31 million in 2011 and
gradually decline to $19 million in 2015 assuming no acquisitions
or dispositions.

61

The following table shows the changes in the car rying amount

NOTE 6

of goodwill during 2010 and 2009.

In thousands of dollars

Goodwill
Gross balance at 
Dec. 28, 2008  . . . . . . . . .
Accumulated 
impairment losses . . . . . .
Net balance at 
Dec. 28, 2008  . . . . . . . . .
Acquisitions & 
adjustments . . . . . . . . . . .
Impairment  . . . . . . . . . . .
Dispositions  . . . . . . . . . .
Foreign currency 
exchange rate changes  . .
Balance at Dec. 27, 2009
Gross balance at 
Dec. 27, 2009  . . . . . . . . .
Accumulated 
impairment losses . . . . . .
Net balance at 
Dec. 27, 2009  . . . . . . . . .
Acquisitions & 
adjustments . . . . . . . . . . .
Impairment  . . . . . . . . . . .
Dispositions  . . . . . . . . . .
Foreign currency 
exchange rate changes  . .
Balance at Dec. 26, 2010
Gross balance at 
Dec. 26, 2010  . . . . . . . . .
Accumulated 
impairment losses . . . . . .
Net balance at 
Dec. 26, 2010  . . . . . . . . .

NOTE 5

Publishing

Digital

Broadcasting

Total

$7,473,542

$670,593

$1,617,967

$ 9,762,102

(6,879,214)

(10,000)

— (6,889,214)

$ 594,328

$660,593

$1,617,967

$ 2,872,888

1,534
(17,000)
(6,039)

(1,735) 
(16,000)
—

—
—
—

(201)
(33,000)
(6,039)

18,019
$ 590,842

2,118
$644,976

462
$1,618,429

20,599
$ 2,854,247

7,692,437

670,976

1,618,429

9,981,842

(7,101,595)

(26,000)

— (7,127,595)

$ 590,842

$644,976

$1,618,429

$ 2,854,247

1,476
—
(5,927)

10,072 
(10,603)
—

—
—
—

11,548
(10,603)
(5,927)

(6,918)
$ 579,473

(5,521)
$638,924

134
$1,618,563

(12,305)
$ 2,836,960

7,599,030

675,527

1,618,563

9,893,120

(7,019,557)

(36,603)

— (7,056,160)

$ 579,473

$638,924

$1,618,563

$ 2,836,960

Consolidated statements of cash flows
Cash paid in 2010, 2009 and 2008 for income tax es and for 
interest (net of amounts capitalized) was as follows:

In thousands of dollars

Income taxes . . . . . . . . . . . . . . .
Interest  . . . . . . . . . . . . . . . . . . .

2010
$ 195,253
$ 171,537

2009
$ 78,856
$ 177,899

2008
$306,074
$188,385

Interest in the amount of $477,000, $216,000 and $458,000

was capitalized in 2010, 2009 and 2008, respecti vely.

Investments
The company’s investments include several that are accounted for
under the equity method. Principal among these are the follo wing:

Ponderay Newsprint Company . . . . . . . . . . . . . . . . . . 
California Newspapers Partnership . . . . . . . . . . . . . . . 
ShermansTravel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Cozi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Classified Ventures . . . . . . . . . . . . . . . . . . . . . . . . . . . 
QuadrantONE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
4INFO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Livestream . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Fantasy Sports Ventures . . . . . . . . . . . . . . . . . . . . . . . . 
Homefinder.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Topix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Texas-New Mexico Newspapers Partnership . . . . . . . 
Detroit Weekend Direct . . . . . . . . . . . . . . . . . . . . . . . . 
Tucson Newspaper Partnership . . . . . . . . . . . . . . . . . . 

% Owned
13.50%
19.49%
19.67%
19.90%
23.60%
25.00%
27.51%
28.15%
31.35%
33.33%
33.71%
40.64%
50.00%
50.00%

The aggregate carrying value of equity investments at Dec. 26,
2010, was $161 million. Certain differences exist between the com-
pany’s investment carrying value and the underlying equity of the
investee companies principally due to fair value measurement at the
date of investment acquisition and due to impair ment charges
recorded by the company for certain of the investments. The aggre-
gate amount of pretax ear nings (losses) recorded by the company for
its investments accounted for under the equity method w as $19.1
million, $3.9 million, and $(374.9) million for 2010, 2009, and
2008, respectively.

The company’s net equity income in unconsolidated in vestees
for 2010 and 2009 included $3 million and $9 million, respecti vely,
of impairment charges related to certain digital business invest-
ments. The 2008 equity loss amount is inclusi ve of non-cash impair-
ment charges of $382 million primarily related to the car rying value
of California Newspapers Partnership and Texas-New Mexico
Newspapers Partnership.

The company also recorded revenue related to CareerBuilder
(fully consolidated since Sept. 1, 2008) and Classif ied Ventures
products for online advertisements placed on its newspaper publish-
ing affiliated web sites. Such amounts totaled approximately $142
million for 2010, $135 million for 2009 and $186 million for 2008.
These revenues are recorded within Publishing segment advertising
revenue.

62

NOTE 7

Long-term debt
The long-term debt of the company is summarized below:

In thousands of dollars

Dec. 26, 2010

Dec. 27, 2009

Unsecured notes bearing f ixed rate 

interest at 5.75% due June 2011  . . . . . . . $

433,196

$

432,648

Unsecured floating rate term loan due 

July 2011  . . . . . . . . . . . . . . . . . . . . . . . . .

180,000

230,000

Unsecured notes bearing f ixed rate 

interest at 6.375% due April 2012  . . . . . .

306,397

306,260

Borrowings under revolving credit 

agreements expiring September 2014  . . .

221,000

1,381,000

Unsecured notes bearing f ixed rate 

interest at 8.75% due November 2014 . . .

246,924

246,304

Unsecured notes bearing f ixed rate 

interest at 10% due June 2015  . . . . . . . . .

58,007

56,684

Unsecured notes bearing f ixed rate 

interest at 6.375% due September 2015  .

247,535

—

Unsecured notes bearing f ixed rate 

interest at 10% due April 2016  . . . . . . . .

165,950

162,531

Unsecured notes bearing f ixed rate 

interest at 9.375% due November 2017 . .

246,830

246,524

Unsecured notes bearing f ixed rate 

interest at 7.125% due September 2018  .
Total long-term debt  . . . . . . . . . . . . . . . . . . $

246,403
2,352,242

—
3,061,951

$

Total average debt outstanding in 2010 and 2009 w as $2.7 billion

and $3.6 billion, respectively. The weighted average interest rate on
all debt was 6.0% for 2010 and 4.5% for 2009.

During 2010 and 2009, the compan y completed a series of
financing transactions which significantly improved its debt matu-
rity profile.

In September 2010, the company completed a private place-
ment offering of unsecured senior notes totaling $500 million in
two tranches: $250 million with a coupon of 6.375% due 2015 and
$250 million with a coupon of 7.125% due 2018.  The 2015 notes
were priced at 98.970% of f ace value, resulting in a yield to matu-
rity of 6.625%. The 2018 notes were priced at 98.527% of f ace
value, resulting in a yield to maturity of 7.375%. On or after 
Sept. 1, 2014, the 2018 notes may be redeemed or purchased b y
the company at the applicable redemption price (expressed as a
percentage of the principal amount of the 2018 notes) plus accr ued
but unpaid interest thereon to the redemption date, if redeemed
during the 12-month period commencing on Sept. 1 of the follow-
ing years:  2014 – 103.563%, 2015 – 101.781% and 2016 and
thereafter 100.000%. The company used the net proceeds of the
offering to partially repay borrowings outstanding under its revolv-
ing credit facilities and term loan.  

In September 2010, the company amended its revolving credit
agreements and extended the maturity date with the majority of its
lenders from March 15, 2012 to Sept. 30, 2014. Total commit-
ments under the amended revolving credit agreements are $1.63
billion through March 15, 2012 and total e xtended commitments
from March 15, 2012 to Sept. 30, 2014 will be $1.14 billion.

In October 2009, the company completed a private placement
offering of $250 million in agg regate principal amount of 8.750%
senior notes due 2014 and $250 million in agg regate principal
amount of 9.375% senior notes due 2017.  The 2014 notes were
priced at 98.465% of f ace value, resulting in a yield to maturity of

9.l25%. The 2017 notes were priced at 98.582% of f ace value,
resulting in a yield to maturity of 9.625%. On or after No vember
15, 2013, the 2017 notes may be redeemed or purchased b y the
company at the applicable redemption price (expressed as a per-
centage of the principal amount of the 2017 notes) plus accr ued
but unpaid interest thereon to the redemption date, if redeemed
during the 12-month period commencing on No vember 15 of the
following years:  2013 – 104.688%, 2014 – 102.344% and 2015
and thereafter 100.000%. The company used the net proceeds from
the offering to partially repay borrowings outstanding under its
revolving credit facilities and term loan.

In May 2009, the company completed a private exchange offer
related to its 5.75% f ixed rate notes due June 2011 and its 6.375%
fixed rate notes due April 2012. The company exchanged approxi-
mately $67 million in principal amount of its 2011 notes for
approximately $67 million principal amount of ne w 10% senior
notes due 2015, and approximately $193 million in principal
amount of its 2012 notes for appro ximately $193 million principal
amount of new 10% senior notes due 2016.

In connection with the May 2009 exchange transactions and in

accordance with the modif ications and extinguishments require-
ments of ASC Topic 470, “Debt,” the company recorded a gain of
approximately $42.7 million which was classified in “Other non-
operating items” in the Statement of Income (Loss) for the second
quarter of 2009. This gain resulted from recording the notes at fair
value as of the time of the e xchange and extinguishing the old
notes at their historical book v alues. Fair value of the notes was
based on their trading prices on and shor tly after the exchange
date. The discount created by recording the notes at fair value
instead of face value is being amortized over the term of the notes
to interest expense.

The notes issued during 2010 and 2009 with maturity dates in
2014 and thereafter were made available in private offerings that
were exempt from the registration requirements of the Securities
Act of 1933 (Securities Act). These notes are guaranteed on a sen-
ior basis by the subsidiaries of the compan y that guarantee its
revolving credit and term loan agreements discussed more fully
below.

The company’s three revolving credit agreements and its term
loan agreement require the company to maintain a senior leverage
ratio of less than 3.5x. The agreements also require the company to
maintain a total leverage ratio of less than 4.0x.  The total leverage
ratio would also include any subordinated debt the company may
issue in the future. Cur rently, all of the company’s debt is senior
and unsecured. At Dec. 26, 2010, the senior le verage ratio was
1.97x.

Until March 15, 2012, commitment fees for the re volving cred-

it facilities may range from 0.125% to 0.25% depending on credit
ratings for the company’s senior unsecured debt from Moody’s
Investor Services (Moody’s) and Standard & Poor’s (S&P). The
rate currently in effect is 0.25%. After March 15, 2012, commit-
ment fees will equal 0.50% of the undrawn commitments. In 
addition, the company pays a fee to the lenders that ag reed in
September 2010 to extend their commitments from 2012 to 2014
based on the leverage ratio that ranges from 0 to 75 basis points
for drawn amounts and 25 basis points for undra wn amounts. At
the current leverage ratio, the additional fee is 25 basis points for
both the drawn and undrawn amounts. No extension fees are
payable after March 15, 2012.

63

Under each of the ag reements, the company may borrow at an

applicable margin above the Eurodollar base rate or the higher of
the Prime Rate or the Federal Funds Effective Rate plus 0.50%.
Until March 15, 2012, the applicab le margin for such bor rowings
ranges from 1.00% to 2.25% depending on credit ratings. Under
the term loan agreement, the applicable margin varies from 1.25%
to 2.25%. At its current ratings the company will pay an applicable
margin of 2.25% under each of the re volving credit agreements
and the term loan agreement.  After March 15, 2012, the applica-
ble margin will be determined based on the company’s leverage
ratio.

In connection with each of its three re volving credit agree-
ments and its term loan agreement, the company agreed to provide
guarantees from a majority of its domestic w holly-owned sub-
sidiaries in the event that the company’s credit ratings from either
Moody’s or S&P fell below investment grade. In the f irst quarter
of 2009, the company’s credit rating was downgraded below
investment grade by both S&P and Moody’s. Accordingly, the
guarantees were triggered and the existing notes due 2011 and
2012 and other unsecured debt of the compan y became structurally
subordinated to the revolving credit agreements and the term loan.
In September 2009, the company further amended the terms of

its three revolving credit agreements and its term loan agreement
to provide for the issuance of up to $500 million of additional
long-term debt carrying the same guarantees put in place for the
revolving credit agreements and term loan. In addition, the compa-
ny also amended one of the credit ag reements to permit it to obtain
up to $100 million of letters of credit from the lenders, w hich
would count toward their commitments.

On Aug. 21, 2009, Moody’s confirmed the company’s Ba1 cor-

porate family rating and its Ba2 senior unsecured note rating. In
addition, Moody’s rated the company’s bank debt, which includes
its revolving credit agreements and term loan, Baa3. The Baa3 rat-
ing also applies to most of the company’s long-term debt which
has the same subsidiary guarantees as the bank debt.  The compa-
ny’s debt is rated BB b y Standard and Poor’s.

In August 2010, the company further amended the terms of its

three revolving credit agreements and its term loan agreement to
allow for the issuance of up to $750 million of additional long-
term debt carrying the same guarantees put in place for the re volv-
ing credit agreements and term loan.

As of Dec. 26, 2010, the compan y had $221 million of bor row-

ings under its revolving credit facilities. The maximum amount
outstanding at the end of an y period during 2010 and 2009 w as
$1.3 billion and $2.5 billion, respectively. The daily average out-
standing balance of the revolving credit facilities during 2010 and
2009 was $852 million and $2.0 billion, respecti vely. The weighted
average interest rate for 2010 and 2009 w as 2.6% and 3.1%,
respectively.

During the f irst quarter of 2009, the company repurchased
$68.8 million in principal amount of its floating rate notes in pri-
vately negotiated transactions at a discount. In connection with
these transactions, the company recorded a gain of appro ximately
$1.1 million which is classif ied in “Other non-operating items” in
the Statement of Income. This gain is net of $0.6 million reclassi-
fied from accumulated other comprehensive loss for related inter-
est rate swap agreements.

In December 2008, the company launched a tender offer to
purchase any and all of its outstanding floating rate notes due in
May 2009 at a purchase price of $950 per $1,000 in principal

64

amount plus accrued and unpaid interest. In response to the of fer,
$98.4 million in aggregate principal amount of notes, representing
approximately 13.5 percent of the then outstanding notes, w ere
purchased at this price in December 2008. Prior to the tender of fer,
the company had repurchased $19.4 million in principal amount of
the floating rate notes in a pri vately negotiated transaction. In con-
nection with these transactions, the compan y recorded a gain of
approximately $4 million which was classified in “Other non-oper-
ating items” in the Statement of Income (Loss).  This gain was net
of $1.7 million in losses reclassif ied from accumulated other com-
prehensive income (loss) related to the interest rate s wap agree-
ments.

In July 2008, the company received proceeds of $280 million
from borrowings under a new term loan agreement with certain
bank lenders. The term loan is payable in full on July 14, 2011.
The loan carries interest at a floating rate and ma y be prepaid at
any time without penalty. The company prepaid $50 million of this
loan in each of October 2010 and October 2009 reducing the bal-
ance to $180 million. 

During part of 2008, the company utilized commercial paper as

a source of f inancing. The maximum amount of such commercial
paper outstanding at the end of an y period during 2008 was $2.0
billion. The daily average outstanding balance of promissor y notes
was $883 million during 2008. The weighted average interest rate
on such notes was 3.5% for 2008. In June 2008, the compan y
repaid $500 million in unsecured notes bearing interest at 4.125%
with proceeds from bor rowings in the commercial paper mark et.
Beginning September 2008, liquidity in the commercial paper mar-
ket was highly constrained and the company elected to borrow under
its revolving credit agreements to repay commercial paper outstand-
ing as it matured.

In August 2007, the company entered into three interest rate
swap agreements totaling a notional amount of $750 million in
order to mitigate the volatility of interest rates. These agreements,
which expired in May 2009, effectively fixed the interest rate on
the $750 million in floating rate notes due Ma y 2009 at 5.0125%.
These instruments were designated as cash flow hedges in accor-
dance with ASC Topic 815, “Derivatives and Hedging,” and
changes in fair value were recorded through accumulated other
comprehensive income with a cor responding adjustment to other
long-term liabilities. As a result of the tender of fer and other repur-
chases discussed above, the cash flow hedging treatment was dis-
continued for interest rate swaps associated with approximately
$118 million of notional value on the retired floating rate notes.
Amounts recorded in accumulated other comprehensive income
(loss) related to the discontinued cash flo w hedges were reclassi-
fied into earnings and subsequent changes to the f air value of
these interest rate swaps were being recorded through ear nings.

In June 2007, the company issued $1.0 billion agg regate prin-

cipal amount of unsecured senior convertible notes in an under-
written public offering. Proceeds from the notes were used to repay
commercial paper obligations. The convertible notes bore interest
at a floating rate equal to one month LIBOR, reset monthl y, minus
twenty-three basis points. As anticipated, on July 15, 2008, the
holders of the convertible notes required the company to repur-
chase the convertible notes for cash at a price equal to 100% of the
principal amount of the notes submitted for repurchase, plus
accrued and unpaid interest.

Industrial revenue bonds with a principal amount of appro xi-
mately $17 million were repaid in full in 2008. Prior to repa yment,
the bonds bore interest at v ariable interest rates based on a munici-
pal bond index.

In May 2006, the company issued $500 million agg regate prin-
cipal amount of 5.75% notes due 2011 and $750 million agg regate
principal amount of floating rate notes due 2009 in an underwrit-
ten public offering. The net proceeds of the offering were used to
pay down commercial paper bor rowings.

The unsecured f ixed rate notes bearing interest at 6.375% w ere

issued in March 2002 and mature in 2012 .

The company has an effective universal shelf registration state-
ment under which an unspecif ied amount of securities may be issued,
subject to a $7 billion limit estab lished by the Board of Directors.
Proceeds from the sale of such securities ma y be used for general
corporate purposes, including capital expenditures, working capital,
securities repurchase programs, repayment of debt and f inancing of
acquisitions. The company may also invest borrowed funds that are
not required for other pur poses in short-term marketable securities.
The following schedule of annual maturities of long-ter m debt

assumes the company uses available capacity under its revolving
credit agreements to ref inance the unsecured floating rate notes and
term loan due in 2011. Based on this ref inancing assumption, all of
the obligations are reflected as maturities for 2012 and be yond.

$

In thousands of dollars
2011 (1)  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2012  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 (2)  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(1) Notes and term loan due of $613 million are assumed to be repaid with

—
306,397
—
1,081,120
305,542
165,950
246,830
246,403
$ 2,352,242

funds from revolving credit agreements.

(2) Notes due of $247 million plus $834 million as deemed as due under the

revolving credit agreements. 

Notwithstanding the assumptions used in the tab le above, the

company’s debt maturities might be repaid with cash flo w from
operating activities and with the possible benefit of a further
extension of the company’s revolving credit agreements or a com-
bination of both.

The fair value of the company’s total long-term debt, determined

based on the bid and ask quotes for the related debt, totaled $2.5
billion and $2.9 billion at Dec. 26, 2010 and Dec. 27, 2009, respec-
tively.

NOTE 8

Retirement plans
The company and its subsidiaries have various retirement plans,
including plans established under collective bargaining agree-
ments. The company’s principal retirement plan is the Gannett
Retirement Plan (GRP). As described more fully below, substan-
tially all participants had their benef its under this plan frozen
effective Aug. 1, 2008. Prior to this, benef its under the GRP were
generally based on years of service and f inal average pay. 

The disclosure tables below also include the assets and ob liga-
tions of the Newsquest Pension Plan in the U.K., certain collective-
ly bargained plans, the Gannett Supplemental Retirement Plan
(SERP) and a frozen plan for the compan y’s Board of Directors.
The company uses a Dec. 31 measurement date for its retirement
plans.

In June 2008, the Board of Directors approved amendments to

each of (i) the GRP; (ii) the SERP; (iii) the Gannett 401(k)
Savings Plan (401(k) Plan); and (iv) the Gannett Defer red
Compensation Plan (DCP). The amendments were designed to
improve the 401(k) Plan while reducing the amount and v olatility
of future pension expense. As a result of the amendments to the
GRP and SERP, most participants in these plans had their benef its
frozen as of Aug. 1, 2008. Participants whose GRP and, if applica-
ble, SERP benef its were frozen will have their frozen benef its
periodically increased by a cost of living adjustment until benef its
commence.  

Effective Aug. 1, 2008, most par ticipants whose benefits were
frozen under the GRP and, if applicable, the SERP receive higher
matching contributions under the 401(k) Plan. Under the ne w for-
mula, the matching contribution rate generally increased from 50%
of the f irst 6% of compensation that an emplo yee elects to con-
tribute to the plan to 100% of the f irst 5% of contributed compen-
sation. The company also makes additional employer contributions
to the 401(k) Plan on behalf of cer tain long-service employees.
The DCP was amended to provide for Gannett contributions on
behalf of certain employees whose benefits under the 401(k) Plan
are capped by IRS rules.

As a result of the amendments to freeze most benef it accruals

in the GRP and the SERP, the company recognized a net pre-tax
pension curtailment gain of $46.5 million in 2008 in accordance
with the Def ined Benefit Plans-Pension subtopic of ASC Topic
715, “Compensation-Retirement Benef its.”

In 2009, the company reached an agreement with one of its
unions for a complete withdrawal from the union’s underfunded
pension plan and release from an y future obligations with respect
thereto. Under the agreement, the company made settlement pay-
ments of $7.3 million in May 2009 and $7.7 million in May 2010.
As a result of this ag reement, the company recognized a pre-tax
settlement gain of $39.8 million in 2009. 

In October 2010, after discussion with its pension plan tr ustees

and employees, the decision was made to close its Newsquest
defined benefit plan to future accr ual, effective March 31, 2011.
The plan closure was made to reduce pension e xpense and funding
volatility and was part of a package of measures to address the
plan’s deficit. The company recognized a pre-tax curtailment gain
of $3.3 million in connection with this closure.

The company’s pension costs, which include costs for its quali-
fied, non-qualified and union plans, are presented in the following
table:

In thousands of dollars

Service cost - benef its
earned during the period . . . . . . . . . .
Interest cost on benef it obligation  . .
Expected return on plan assets  . . . . .
Amortization of prior service 
costs/(credit)  . . . . . . . . . . . . . . . . . . .
Amortization of actuarial loss  . . . . .
Pension expense (benefit) for 
company-sponsored retirement plans
Curtailment gains  . . . . . . . . . . . . . . .
Settlement and special termination
benefit charge/(credit)  . . . . . . . . . . .
Union and other pension cost . . . . . .
Total pension cost (benefit)  . . . . . . .

2010

2009

2008

$ 14,829
176,738
(191,614)

$ 14,439
178,646
(171,472)

$ 64,563
207,758
(266,079)

6,731
46,870

1,641
48,541

(9,682)
23,465

53,554
(3,840)

71,795

20,025
— (46,463)

—
3,990
$ 53,704

(39,159)
5,146

4,168
5,002
$ 37,782 $ (17,268)

65

The following table provides a reconciliation of pension bene-

fit obligations (on a projected benefit obligation measurement
basis), plan assets and funded status of compan y-sponsored retire-
ment plans, along with the related amounts that are reco gnized in
the Consolidated Balance Sheets.

In thousands of dollars

Dec. 26, 2010

Dec. 27, 2009

$

$

3,088,364
14,829
176,738
7,595
189,382
(24,259)
(218,362)
(16,410)
—
3,217,877

Change in benefit obligations
Benefit obligations at beginning 
of year  . . . . . . . . . . . . . . . . . . . . . . . .
Service cost  . . . . . . . . . . . . . . . . . . . .
Interest cost  . . . . . . . . . . . . . . . . . . . .
Plan participants’ contributions . . . . .
Actuarial loss . . . . . . . . . . . . . . . . . . .
Foreign currency translation  . . . . . . .
Gross benefits paid  . . . . . . . . . . . . . .
Curtailments  . . . . . . . . . . . . . . . . . . .
Settlement  . . . . . . . . . . . . . . . . . . . . .
Benefit obligations at end of year . . .
Change in plan assets
Fair value of plan assets at 
beginning of year . . . . . . . . . . . . . . . .
Actual return on plan assets  . . . . . . .
Plan participants’ contributions . . . . .
Employer contributions  . . . . . . . . . . .
Gross benefits paid  . . . . . . . . . . . . . .
Settlements  . . . . . . . . . . . . . . . . . . . .
Foreign currency translation  . . . . . . .
Fair value of plan assets at 
end of year . . . . . . . . . . . . . . . . . . . . .
Funded status at end of year  . . . . . . .
Amounts recognized in Consolidated Balance Sheets
4,140
Long-term other assets  . . . . . . . . . . .
(13,949)
Accrued benefit cost - current  . . . . .
(619,340)
Accrued benefit cost - long-term  . . .

2,375,767
269,263
7,595
174,578
(218,362)
—
(20,113)

2,588,728
(629,149)

$   
$
$

$
$

$

$

$

$

$
$

$
$
$

3,060,287
14,439
178,646
11,497
172,717
51,823
(275,575)
—
(125,470)
3,088,364

2,168,559
427,299
11,497
45,199
(275,575)
(46,968)
45,756

2,375,767
(712,597)

7,682
(12,146)
(708,133)

The actuarial loss and prior ser vice cost amounts expected to
be amortized from accumulated other comprehensive loss into net
periodic benefit cost in 2011 are $36.5 million and $7.5 million,
respectively. 

Other changes in plan assets and benef it obligations recognized

in other comprehensive income for 2010 consist of the following:

In thousands of dollars
Current year actuarial loss  . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current year actuarial gain due to curtailment . . . . . . . . . . . . .
Prior service credit recognized in curtailment  . . . . . . . . . . . . .
Amortization of actuarial loss  . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of prior service costs  . . . . . . . . . . . . . . . . . . . .
Currency gain  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (111,732)
16,410
(583)
46,870
6,731
5,531
$ (36,773)

Pension costs: The following assumptions were used to deter-

mine net pension costs:

Discount rate  . . . . . . . . . . . . . . . . . . . . .
Expected return on plan assets  . . . . . . .
Rate of compensation increase  . . . . . . .

2010
5.88%
8.75%
2.88%

2009
6.26%
8.75%
2.54%

2008
6.23%
8.75%
4.00%

The expected return on asset assumption was determined based

on plan asset allocations, a review of historic capital market per-
formance, historical plan asset perfor mance and a forecast of
expected future asset returns. 

Benefit obligations and funded status: The following assump-

tions were used to determine the year-end benefit obligations:

Discount rate  . . . . . . . . . . . . . . . . . . . . . .
Rate of compensation increase  . . . . . . . .

5.49%
2.95%

5.90%
2.69%

Dec. 26, 2010 Dec. 27, 2009

The funded status (on a projected benef it obligation basis) of

retirement plans for which accumulated benef its exceed assets:

The following table presents information for those company 

the company’s principal retirement plans at Dec. 26, 2010, is as
follows:

In thousands of dollars

In thousands of dollars

GRP  . . . . . . . . . . . . . . . . . . .
SERP  . . . . . . . . . . . . . . . . . .
Newsquest  . . . . . . . . . . . . . .
All other  . . . . . . . . . . . . . . . .
Total  . . . . . . . . . . . . . . . . . . .

Fair Value of
Plan Assets
$ 1,926,834
—
588,105
73,789
$ 2,588,728

Benefit
Obligation
$ 2,272,349
195,326
679,284
70,918
$ 3,217,877

Funded
Status
$ (345,515)
(195,326)
(91,179)
2,871
$ (629,149)

The accumulated benef it obligation for all def ined benefit pen-
sion plans was $3.19 billion and $3.07 billion at Dec. 26, 2010 and
Dec. 27, 2009, respectively.

Net actuarial losses recognized in accumulated other compre-
hensive loss were $1.17 billion in 2010 and $1.13 billion in 2009.
Prior service cost recognized in accumulated other comprehensive
loss was $75.3 million in 2010 and $78.1 million in 2009. 

66

Accumulated benefit obligation  . . . . . . .
Fair value of plan assets  . . . . . . . . . . . . .

$3,123,535
$2,514,939 

$3,017,124
$2,307,328

Dec. 26, 2010 Dec. 27, 2009

The following table presents information for those company
retirement plans for which the projected benef it obligation exceeds
assets: 

In thousands of dollars

Projected benefit obligation  . . . . . . . . . .
Fair value of plan assets  . . . . . . . . . . . . .

$3,148,228
$2,514,939

$3,027,606
$2,307,328

Dec. 26, 2010 Dec. 27, 2009

During 2010, the company made voluntary contributions of
$130 million to the GRP. The company contributed $26.6 million
to the U.K. retirement plan in 2010 and $21.2 million in 2009. For
2011, the company expects to contribute less than $45 million to
the GRP, depending on f inal actuarial valuation results, and $18.5
million to the U.K. retirement plan.  

Plan assets: The fair value of plan assets was approximately 

NOTE 9

$2.6 billion and $2.4 billion at the end of 2010 and 2009, 
respectively. The expected long-term rate of return on these assets
was 8.75% for 2010, 2009 and 2008.  The asset allocation for com-
pany-sponsored pension plans at the end of 2010 and 2009, and
target allocations for 2011, by asset category, are presented in the
table below:

Target Allocation     Allocation of Plan Assets

Equity securities . . . . . . . . .
Debt securities  . . . . . . . . . .
Other  . . . . . . . . . . . . . . . . .
Total  . . . . . . . . . . . . . . . . . .

2011
59 %
30
11
100 %

2010
47 %
47
6
100 %

2009
43 %
50
7
100 %

The primary objective of company-sponsored retirement plans is

to provide eligible employees with scheduled pension benef its: the
“prudent man” guideline is followed with regard to the investment
management of retirement plan assets. Consistent with pr udent stan-
dards for preservation of capital and maintenance of liquidity, the
goal is to earn the highest possible total rate of retur n while minimiz-
ing risk. The principal means of reducing volatility and exercising
prudent investment judgment is diversification by asset class and by
investment manager; consequently, portfolios are constructed to
attain prudent diversification in the total por tfolio, each asset class,
and within each individual investment manager’s portfolio.
Investment diversification is consistent with the intent to minimize
the risk of large losses. All objectives are based upon an investment
horizon spanning f ive years so that interim market fluctuations can
be viewed with the appropriate perspective. The target asset alloca-
tion represents the long-term perspective. Retirement plan assets will
be rebalanced periodically to align them with the target asset alloca-
tions. Risk characteristics are measured and compared with an appro-
priate benchmark quarterly; periodic reviews are made of the invest-
ment objectives and the investment managers. The company’s actual
investment return (loss) on its Gannett Retirement Plan assets w as
14.0% for 2010, 25.6% for 2009 and (25.6)% for 2008.  The negative
return for 2008 reflects the global economic crisis and shar p decline
in equity share values.

Retirement plan assets include approximately 1.2 million 
shares of the company’s common stock valued at approximately
$19 million and $18 million at the end of 2010 and 2009, respec-
tively. The plan received dividends of approximately $199,000 on
these shares in 2010. 

Cash flows: The company estimates it will make the following

benefit payments (from either retirement plan assets or directl y
from company funds), which reflect expected future service, as
appropriate:

In thousands of dollars
2011  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2012  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016-2020  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

204,879
$
208,472
$
210,861
$
215,144
$
$
217,409
$ 1,106,088

Postretirement benefits other than pensions
The company provides health care and life insurance benef its to
certain retired employees who meet age and ser vice requirements.
Most of the company’s retirees contribute to the cost of these 
benefits and retiree contributions are increased as actual benef it
costs increase. The cost of providing retiree health care and life
insurance benefits is actuarially determined and accrued over the
service period of the active employee group. The company’s policy
is to fund benef its as claims and premiums are paid.  The company
uses a Dec. 31 measurement date for these plans.

Postretirement benefit cost for health care and life insurance

included the following components:

In thousands of dollars

2010

2009

2008

Service cost - benef its earned 
during the period  . . . . . . . . . . . . . . . . . . $
Interest cost on net benef it obligation  . .
Amortization of prior service credit  . . .
Amortization of actuarial loss  . . . . . . . .
Net periodic postretirement 
(benefit) cost  . . . . . . . . . . . . . . . . . . . . . $ (3,109) $ 3,750
Special termination benefit charge  . . . . $ — $

713 $ 1,405
13,339
(15,689)
4,695

10,606
(19,377)
4,949

$ 1,634
14,013
(15,560)
4,752

$ 4,839
— $ 1,307

The table below provides a reconciliation of benef it obligations

and funded status of the compan y’s postretirement benef it plans:

In thousands of dollars

Change in benefit obligations
Net benefit obligations at 
beginning of year  . . . . . . . . . . . . . . . .
Service cost  . . . . . . . . . . . . . . . . . . . .
Interest cost  . . . . . . . . . . . . . . . . . . . .
Plan participants’ contributions  . . . . .
Plan amendments  . . . . . . . . . . . . . . . .
Actuarial gain . . . . . . . . . . . . . . . . . . .
Gross benefits paid  . . . . . . . . . . . . . .
Federal subsidy on benef its paid  . . . .
Net benefit obligations at 
end of year  . . . . . . . . . . . . . . . . . . . . .
Change in plan assets
Fair value of plan assets at 
beginning of year  . . . . . . . . . . . . . . . .
Employer contributions  . . . . . . . . . . .
Plan participants’ contributions  . . . . .
Gross benefits paid  . . . . . . . . . . . . . .
Fair value of plan assets at 
end of year  . . . . . . . . . . . . . . . . . . . . .
Benefit obligation at end of year  . . . .
Accrued postretirement benef it cost:

Current  . . . . . . . . . . . . . . . . . . . . . . .
Noncurrent  . . . . . . . . . . . . . . . . . . . .

Dec. 26, 2010

Dec. 27, 2009

$

208,213
713
10,606
11,708
(677)
(6,121)
(35,658)
2,498

$ 

191,282

$

$
$

$
$

—
23,950
11,708
(35,658)

—
191,282

22,960
168,322

$

$

$

$
$

$
$

244,190
1,405
13,339
10,429
(19,853)
(7,799)
(35,856)
2,358

208,213

—
25,427
10,429
(35,856)

—
208,213

22,780
185,433

Net actuarial losses recognized in accumulated other compre-
hensive loss were $33.7 million in 2010 and $44.3 million in 2009.
Prior service credits recognized in accumulated other comprehen-
sive loss were $63.6 million in 2010 and $82.3 million in 2009. 

67

The actuarial loss and prior ser vice credit estimated to be
amortized from accumulated other comprehensive loss into net
periodic benefit cost in 2011 are $4.5 million and $(19.5) million,
respectively. 

Other changes in plan assets and benef it obligations recognized

in other comprehensive (loss) income for 2010 consist of the fol-
lowing:

In thousands of dollars
Current year actuarial gain  . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prior service credit change  . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of actuarial loss  . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of prior service credit  . . . . . . . . . . . . . . . . . . .
Total  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

5,637
677
4,949
(19,377)
(8,114)

Postretirement benefit costs: The following assumptions were

used to determine postretirement benef it cost:

Discount rate . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Health care cost trend on coverage  . . . . . . . . . .
Ultimate trend rate  . . . . . . . . . . . . . . . . . . . . . . .
Year that ultimate trend rate is reached  . . . . . . .

2008
2009
2010
5.80% 6.15% 6.13%
6.50% 7.00% 8.00%
5.00% 5.00% 5.00%
2014
2014

2014

Benefit obligations and funded status: The following assump-

tions were used to determine the year-end benefit obligation:

NOTE 10

Income taxes
The provision (benefit) for income taxes on income from continu-
ing operations consists of the following:

In thousands of dollars
2010
Federal   . . . . . . . . . . . . . . . . . .
State and other  . . . . . . . . . . . .
Foreign  . . . . . . . . . . . . . . . . . .
Total  . . . . . . . . . . . . . . . . . . . .

In thousands of dollars
2009
Federal   . . . . . . . . . . . . . . . . . .
State and other  . . . . . . . . . . . .
Foreign  . . . . . . . . . . . . . . . . . .
Total  . . . . . . . . . . . . . . . . . . . .

In thousands of dollars
2008
Federal   . . . . . . . . . . . . . . . . . .
State and other  . . . . . . . . . . . .
Foreign  . . . . . . . . . . . . . . . . . .
Total  . . . . . . . . . . . . . . . . . . . .

Current
$135,442
(51,252)
9,460
$ 93,650

Deferred
$ 129,829
19,150
1,384
$ 150,363

Total
$ 265,271
(32,102)
10,844
$ 244,013

Current
$ 90,374
23,846
22,895
$137,115

Deferred
$ 53,153
9,920
(8,860)
$ 54,213

Total
$ 143,527
33,766
14,035
$ 191,328

Current
$195,827
(25,519)
(13,593)
$156,715

Deferred
$(624,379)
(150,798)
(26,811)
$(801,988)

Total
$(428,552)
(176,317)
(40,404)
$(645,273)

Dec. 26, 2010 Dec. 27, 2009

5.30%

5.80%

The components of income (loss) from continuing operations
attributable to Gannett Co., Inc. before income tax es consist of the
following:

Discount rate  . . . . . . . . . . . . . . . . . . . . . .
Health care cost trend rate assumed for 
next year  . . . . . . . . . . . . . . . . . . . . . . . . .
Ultimate trend rate  . . . . . . . . . . . . . . . . .
Year that ultimate trend rate is reached  . .

6.50%
5.00%
2014

7.00%
5.00%
2014

A 6.50% annual rate of increase in the per capita cost of co v-
ered health care benef its was assumed for 2011. Assumed health
care cost trend rates have an effect on the amounts repor ted for the
health care plans. The effect of a 1% change in the health care cost
trend rate would result in a change of appro ximately $8 million in
the 2010 postretirement benef it obligation and a $0.5 million
change in the aggregate service and interest components of the
2010 expense. 

Cash flows: The company expects to make the following bene-
fit payments, which reflect expected future service, and to receive
the following federal subsidy benef its as appropriate:

In thousands of dollars
2011  . . . . . . . . . . . . . . . . . . . .
2012  . . . . . . . . . . . . . . . . . . . .
2013  . . . . . . . . . . . . . . . . . . . .
2014  . . . . . . . . . . . . . . . . . . . .
2015  . . . . . . . . . . . . . . . . . . . .
2016-2020 . . . . . . . . . . . . . . . .

Benefit Payments
$ 22,959
$ 20,967
$ 20,158
$ 19,825
$ 19,032
$ 80,032

Subsidy Benefits
$ 2,508
$ 2,398
$ 2,359
$ 2,299
$ 2,217
$ 9,639

In thousands of dollars

Domestic  . . . . . . . . . . . . . . .
Foreign  . . . . . . . . . . . . . . . . .
Total  . . . . . . . . . . . . . . . . . . .

2010
$ 729,485
81,856
$ 811,341

2009
$ 484,316
58,492
$ 542,808

2008
$ (4,718,428)
(2,553,784)
$ (7,272,212)

The provision for income taxes on continuing operations varies
from the U.S. federal statutory tax rate as a result of the follo wing
differences:

Fiscal year
U.S. statutory tax rate  . . . . . . . . . . . . . . . . .
Increase (decrease) in taxes resulting from:
Asset impairments  . . . . . . . . . . . . . . . . .
State/other income taxes net of 
federal income tax  . . . . . . . . . . . . . . . . .
Statutory rate differential and 
permanent differences in earnings 
in foreign jurisdictions  . . . . . . . . . . . . . .
Lapse of state statutes of limitations 
net of federal income tax  . . . . . . . . . . .
Other, net  . . . . . . . . . . . . . . . . . . . . . . . .
Effective tax rate  . . . . . . . . . . . . . . . . . . . .

2010
2008
2009
35.0% 35.0% 35.0%

0.6

3.5

1.4

3.5

(28.0)

3.1

(2.7)

(3.3)

(2.0)

(7.2)
0.9

(0.7)
(0.7)
30.1% 35.2%

0.5
0.3
8.9%

The amounts above exclude the participants’ share of the 
benefit cost. The company’s policy is to fund benef its as claims
and premiums are paid.

The benefit from the lapse of state statutes of limitations in
2010 is primarily the release of tax reser ves and interest related to
the sale of a b usiness in a prior year.

68

Absent the effect of facility consolidation and asset impair ment
charges and workforce restructuring charges in 2010 and 2009, cer-
tain gains in 2009 and the special net tax benef it from the release
of certain tax reserves due to the lapse of statutes of limitations for
2010, the company’s effective tax rate would have been 33.1% for
2010, 33.6% for 2009 and 28.7% for 2008.

In addition to the income tax pro vision presented above for con-

tinuing operations, the company also recorded federal and state
income taxes payable on discontinued operations in 2010.

Taxes provided on the earnings from discontinued operations
include amounts reclassif ied from previously reported income tax
provisions and totaled $11.7 million for 2010, co vering U.S. federal
and state income taxes and representing an effective rate of 36%.
Also included in discontinued operations for 2010 is a reco gnized
gain of $21.2 million, which is net of tax. Taxes provided on the
gains from the disposals totaled appro ximately $12.2 million for
2010, covering U.S. federal and state income taxes and represent an
effective rate of 36.4%.

Deferred income taxes reflect temporary differences in the
recognition of revenue and expense for tax reporting and f inancial
statement purposes. Amortization of intangibles represents the
largest component of the defer red provision. Deferred tax liabili-
ties and assets are adjusted for enacted changes in tax la ws or tax
rates of the various tax jurisdictions. The amounts of such adjust-
ments for 2008, 2009 and 2010 are not signif icant.

Deferred tax liabilities and assets were composed of the 

following at the end of 2010 and 2009:

In thousands of dollars

Liabilities
Accelerated depreciation  . . . . . . . . . .
Accelerated amortization of
deductible intangibles  . . . . . . . . . . . .
Other  . . . . . . . . . . . . . . . . . . . . . . . . .
Total deferred tax liabilities  . . . . . . .
Assets
Accrued compensation costs . . . . . . .
Pension  . . . . . . . . . . . . . . . . . . . . . . .
Postretirement medical and life . . . . .
Federal tax benef its of uncertain state 
tax positions  . . . . . . . . . . . . . . . . . . .
Partnership investments including 
impairments . . . . . . . . . . . . . . . . . . . .
Other  . . . . . . . . . . . . . . . . . . . . . . . . .
Total deferred tax assets  . . . . . . . . . .
Total net deferred tax assets   . . . . . . . .
Net current deferred tax assets  . . . . .
Net long-term deferred tax assets  . . .

Dec. 26, 2010

Dec. 27, 2009

$

309,477

$

317,547

59,709
27,600
396,786

98,005
239,120
75,607

6,547
36,143
360,237

112,339
270,403
83,859

46,856

73,736

65,874
62,963
588,425
191,639
21,254
170,385

$

79,471
62,366
682,174
321,937
19,577
302,360

$

Included in total defer red tax assets are valuation allowances of

approximately $44 million and $38 million in 2010 and 2009,
respectively, primarily related to foreign tax credits a vailable for
carry forward to future years and to certain foreign losses. 
Realization of deferred tax assets for which valuation

allowances have not been established is dependent upon generating
sufficient future taxable income. The company expects to realize

the benefit of these deferred tax assets through future reversals of
its deferred tax liabilities, through the reco gnition of taxable
income in the allowable carryback and carryforward periods, and
through implementation of future tax planning strate gies. Although
realization is not assured, the company believes it is more likely
than not that all deferred tax assets for which valuation allowances
have not been established will be realized.

The company’s legal and tax structure reflects acquisitions that
have occurred over the years as well as the multi-jurisdictional nature
of the company’s businesses. 

The following table summarizes the activity related to unrecog-

nized tax benef its, excluding the federal tax benef it of state tax
deductions:

In thousands of dollars
Change in unrecognized tax benefits
Balance at beginning of year  . . . . . . . . . . . .
Additions based on tax positions related 
to the current year  . . . . . . . . . . . . . . . . . . . .
Additions for tax positions of prior y ears  . .
Reductions for tax positions of prior y ears  .
Settlements  . . . . . . . . . . . . . . . . . . . . . . . . . .
Reductions due to lapse of statutes of 
limitations  . . . . . . . . . . . . . . . . . . . . . . . . .
Balance at end of year  . . . . . . . . . . . . . . .

Dec. 26, 2010 Dec. 27, 2009

$ 191,715

$182,025

20,234
24,015
(37,869)
(3,307)

19,455
14,462
(16,959)
(3,140)

(41,257)
$ 153,531

(4,128)
$191,715

The total amount of unrecognized tax benef its that, if recog-
nized, would impact the effective tax rate was $109 million as of
Dec. 26, 2010, and $126 million as of Dec. 27, 2009.  This amount
includes the federal tax benef it of state tax deductions.

Included in the $154 million unrecognized tax benef it balance at

Dec. 26, 2010, are $11 million of tax positions for w hich the ulti-
mate deductibility is highly certain but for which there is uncertain-
ty about the timing of such deductibility. 

The company recognizes interest and penalties related to
unrecognized tax benef its as a component of income tax e xpense.
The company also recognizes interest income attributable to over-
payment of income taxes as a component of income tax e xpense,
and it recognizes interest credits for the reversal of interest expense
previously recorded for uncertain tax positions which are subse-
quently released. During 2010, the company recognized income
from interest and the release of penalty reser ves of $40 million.
During 2009, the company recognized interest expense of $3 mil-
lion. During 2008, the company recognized income from interest
and the release of penalty reser ves of $13 million. The amount of
accrued interest and penalties payable related to unrecognized tax
benefits was $37 million and $74 million as of Dec. 26, 2010, and
Dec. 27, 2009, respectively.  

The 2005 through 2009 tax years remain subject to examina-
tion by the IRS. The IRS is examining the 2005 through 2008 U.S.
income tax returns and the company believes it is likely that the
examination of these returns will be completed in 2011.  The 2005
through 2009 tax years generally remain subject to examination by
state authorities, and the years 2003 through 2009 are subject to
examination in the U.K. In addition, tax years prior to 2005 remain
subject to examination by certain states primarily due to the f iling
of amended tax returns as a result of the settlement of the IRS
examination for these years and due to ongoing audits.

69

It is reasonably possible that the amount of unreco gnized bene-
fit with respect to cer tain of the company’s unrecognized tax posi-
tions will signif icantly increase or decrease within the ne xt 12
months. These changes may be the result of settlement of ongoing
audits, lapses of statutes of limitations or other re gulatory develop-
ments. At this time, the company estimates that the amount of its
gross unrecognized tax positions may decrease by up to approxi-
mately $50 million within the ne xt 12 months primarily due to
lapses of statutes of limitations and settlement of ongoing audits in
various jurisdictions. 

NOTE 11 – SHAREHOLDERS’ EQUITY

Capital stock and earnings per share
The company’s earnings (loss) per share (basic and diluted) for
2010, 2009 and 2008 are presented belo w:

In thousands, except per share amounts

Net income (loss) attributable
to Gannett Co., Inc.  . . . . . . . . . .
Weighted average number 
of common shares outstanding 
(basic)  . . . . . . . . . . . . . . . . . . . . .
Effect of dilutive securities
Stock options  . . . . . . . . . . . . . . .
Restricted stock  . . . . . . . . . . . . .
401(k) employer match  . . . . . . .
Weighted average number 
of common shares outstanding
(diluted)  . . . . . . . . . . . . . . . . . . .
Earnings (loss) per share (basic)
Earnings (loss) per share (diluted)

2010

2009

2008

$ 588,201

$ 355,270

$(6,647,565)

238,230

233,683

228,345

1,354
1,720
301

723
1,117
504

—
—
—

241,605
$2.47
$2.43

236,027
$1.52
$1.51

228,345
$(29.11)
$(29.11)

The diluted earnings per share amounts exclude the effects of

approximately 19.6 million stock options outstanding for 2010, 
22.3 million for 2009 and 27.1 million for 2008, as their inclusion
would be antidilutive. The diluted earnings per share amount for
2008 also excludes 2.2 million restricted stock units.

Share repurchase program
In February 2004, the company announced the reactivation of its
existing share repurchase program that was last utilized in February
2000. On July 25, 2006, the authorization to repurchase shares w as
increased by $1 billion. During 2008, 2.3 million shares w ere pur-
chased under the program for $72.8 million. There were no shares
purchased under the program in 2010 or 2009.

The shares may be repurchased at management’s discretion,
either in the open market or in privately negotiated block transac-
tions. Management’s decision to repurchase shares will depend on
price, availability and other cor porate developments. Purchases
may occur from time to time and no maximum purchase price has
been set. While there is no expiration date for the repurchase pro-
gram, the company’s Board of Directors reviews the share repur-
chase authorization annually, the last such review having occurred
in October 2010. Certain of the shares previously acquired by the
company have been reissued in settlement of emplo yee stock
awards. At this time, the company does not anticipate repurchasing
its shares for the near term.

70

Equity-based awards
In May 2001, the company’s shareholders approved the adoption 
of the Omnibus Incentive Compensation Plan (the Plan). The Plan is
administered by the Executive Compensation Committee of the
Board of Directors and was amended and restated as of Ma y 4, 2010
to increase the number of shares reser ved for issuance to up to 60.0
million shares of company common stock for awards granted on or
after the amendment date. The Plan provides for the granting of
stock options, stock appreciation rights, restricted stock, restricted
stock units and other equity-based and cash-based awards. Awards
may be granted to employees of the company and members of the
Board of Directors. The Plan provides that shares of common stock
subject to awards granted become available again for issuance if such
awards are canceled or forfeited. 

Stock options may be granted as either non-qualif ied stock
options or incentive stock options. Options are g ranted to purchase
common stock of the company at not less than 100% of the f air mar-
ket value on the day of grant. Options are exercisable at such times
and subject to such ter ms and conditions as the Executive
Compensation Committee determines. The Plan restricts the g ranting
of options to any participant in any fiscal year to no more than
1,000,000 shares. Options issued from 1996 through No vember 2004
have a 10-year exercise period, and options issued in December 2004
and thereafter have an eight-year exercise period. Options generally
become exercisable at 25% per year. 

In addition to stock options, the compan y issues stock-based
compensation to employees in the form of restricted stock units
(RSUs). These awards generally entitle employees to receive at the
end of a four-year incentive period one share of common stock for
each RSU granted, conditioned on continued employment for the
full incentive period. Compensation expense for RSUs is recog-
nized for the awards that are expected to vest. The expense is
based on the fair value of the awards on the date of g rant recog-
nized on a straight-line basis over the requisite service period,
which is generally the four-year incentive period. Under the plan,
no more than 500,000 RSUs may be granted to any participant in
any fiscal year.

The Plan also permits the company to issue restricted stock.
Restricted Stock is an award of common stock that is subject to
restrictions and such other ter ms and conditions as the Executive
Compensation Committee determines. Under the Plan, no more
than 500,000 restricted shares may be granted to any participant in
any fiscal year. 

The company issued stock options to cer tain members of its
Board of Directors as compensation for meeting fees and retainer
fees, as well as long-term awards. Meeting fees paid as stock
options fully vest upon grant. Retainers paid in the for m of stock
options vest in equal quarterly installments over one year. Long-
term stock option awards vest in equal annual installments over
four years. Expense is recognized on a straight-line basis over the
vesting period based on the g rant date fair value. During 2010,
2009 and 2008, members of the Board of Directors w ere awarded
72,681, 144,667 and 28,683 shares, respectively, of stock options as
part of their compensation plan.

The company also issued restricted stock to cer tain members

Risk-free interest rate – The company bases the risk-free inter-

of its Board of Directors as compensation for meeting fees and
retainer fees, as well as annual long-term awards. Meeting fees
paid as restricted stock fully vest upon grant. Retainers paid in the
form of restricted shares vest in equal quarterly installments over
one year. Long-term awards vest in equal monthly installments
over three years. Expense is recognized on a straight-line basis
over the vesting period based on the g rant date fair value. During
2010, 2009 and 2008, members of the Board of Directors w ere
awarded 21,062 shares, 95,543 shares and 15,872 shares, respec-
tively, of restricted stock as par t of their compensation plan. All
vested shares will be issued to directors w hen retiring from the
Board.

The Executive Compensation Committee may grant other types
of awards that are valued in whole or in part by reference to or that
are otherwise based on f air market value of the company’s com-
mon stock or other criteria estab lished by the Executive
Compensation Committee including the achievement of perform-
ance goals. The maximum aggregate grant of performance shares
that may be awarded to any participant in any fiscal year shall not
exceed 500,000 shares of common stock.  The maximum aggregate
amount of performance units or cash-based awards that may be
awarded to any participant in any fiscal year shall not exceed
$10,000,000.

In the event of a change in control as def ined in the Plan, (1) all
outstanding options will become immediately exercisable in full; (2)
all restricted periods and restrictions imposed on non-perfor mance
based restricted stock awards will lapse; (3) all non-perfor mance
based restricted stock units will fully vest; and (4) target payment
opportunities attainable under all outstanding awards of perform-
ance-based restricted stock, performance units and performance
shares will be paid as specified in the Plan.

Determining fair value
Valuation and amortization method – The company determines
the fair value of stock options using the Black-Scholes option-pric-
ing formula. Key inputs into this for mula include expected term,
expected volatility, expected dividend yield and the risk-free rate.
Each assumption is discussed below. This fair value is amortized
on a straight-line basis over the requisite service periods of the
awards, which is generally the four-year vesting period.

Expected term – The expected term represents the period that
the company’s stock-based awards are expected to be outstanding,
and is determined based on historical experience of similar awards,
giving consideration to contractual ter ms of the awards, vesting
schedules and expectations of future employee behavior.

Expected volatility – The fair value of stock-based awards
reflects a volatility factor calculated using historical market data
for the company’s common stock. The time frame used is equal to
the expected term.

Expected dividend – The dividend assumption is based on the

company’s expectations about its dividend policy on the date of
grant.   

est rate on the yield to maturity at the time of the stock option
grant on zero-coupon U.S. government bonds having a remaining
life equal to the option’s expected life. 

Estimated forfeitures – When estimating forfeitures, the com-
pany considers voluntary termination behavior as well as analysis
of actual option forfeitures. 

The following assumptions were used to estimate the f air value

of option awards: 

2010
4.5 yrs.

2009
4.5 yrs.

2008
4.5 yrs.

Average expected term  . . .
Expected volatility  . . . . . . 59.41 - 62.24% 38.67 - 59.18% 17.51 - 34.63%
Weighted average volatility
Risk-free interest rates  . . .
Expected dividend yield  . .
Weighted average expected 
dividend . . . . . . . . . . . . . . .

48.73%
28.60%
1.55 - 3.25%
1.97 - 2.63%
1.00 - 2.20% 4.20 - 13.30%

61.01%
1.51 - 2.65%
1.00%

1.20%

9.91%

1.00%

The following table shows the stock-based compensation relat-
ed amounts recognized in the Consolidated Statements of Income
(Loss) for equity awards:

In thousands, except per share amounts

Stock options  . . . . . . . . . . . . . . . . . . . .
Restricted stock and RSUs  . . . . . . . . .
Total stock-based compensation  . . . . .
Income tax benefit  . . . . . . . . . . . . . . . .
Stock-based compensation,
net of tax  . . . . . . . . . . . . . . . . . . . . . . .
Per diluted share impact  . . . . . . . . . . . . .

2010
$18,810
13,897
32,707
12,429

2009
$ 12,578
12,795
25,373
9,641

2008
$ 13,097
9,549
22,646
8,605

$20,278
$.08

$ 15,732
$.07

$ 14,041
$.06

As of Dec. 26, 2010, there  was $13.6 million of unrecognized
compensation cost related to non-vested share-based compensation
for options. Such amount will be adjusted for future changes in esti-
mated forfeitures. Unrecognized compensation cost for options will
be recognized on a straight-line basis over a weighted average peri-
od of 3.5 years.

During 2010, options for 332,060 shares of common stock
were exercised from which the company received $2.0 million of
cash. The intrinsic value of the options exercised was approximate-
ly $3.1 million. The actual tax benef it realized from the option
exercises was $1.2 million.

During 2009, options for 44,250 shares of common stock w ere

exercised from which the company received $0.3 million of cash.
The intrinsic value of the options exercised was approximately
$0.4 million. The actual tax benef it realized from the option e xer-
cises was $0.1 million.

During 2008, no options were exercised.
Option exercises are satisf ied through the issuance of shares

from treasury stock.

71

A summary of the company’s stock-option awards is presented

A summary of restricted stock and RSU a wards is presented

below:

below:

Weighted 
average

Weighted  remaining
average  contractual Aggregate
intrinsic
term
exercise 
value
(in years)
price

Shares

25,243,251
3,451,481
(332,060)
(4,713,382)
23,649,290

$58.68
$15.23
$ 6.00
$63.70
$52.08

4.1

$33,560,103

3.9

$28,819,223

17,075,622

$66.48

2.8

$ 8,698,148

$7.22

Weighted 
average

Weighted  remaining
average  contractual Aggregate
intrinsic
term
exercise 
value
(in years)
price

Shares

27,106,695
3,171,867
(44,250)
(4,991,061)
25,243,251

$66.58
$ 8.00
$ 7.53
$69.83
$58.68

4.3

$

68,360

4.1

$33,560,103

19,788,317

$69.76

3.3

$ 3,662,795

$3.41

Weighted 
average

Weighted  remaining
average  contractual Aggregate
intrinsic
term
exercise 
value
(in years)
price

Shares

$70.88
27,933,353
$16.62
2,181,083
—
—
(3,007,741) $70.31
$66.58
27,106,695

4.8

$ 1,406,344

4.3

$

68,360

23,201,201

$71.74

3.9

—

$1.33

2010 Stock Option Activity
Outstanding at 
beginning of year  . . . . . . . .
Granted  . . . . . . . . . . . . . . .
Exercised  . . . . . . . . . . . . . .
Canceled/Expired . . . . . . . .
Outstanding at end of year  .
Options exercisable 
at year end  . . . . . . . . . . . . .
Weighted average grant date 
fair value of options granted 
during the year  . . . . . . . . . .

2009 Stock Option Activity
Outstanding at 
beginning of year  . . . . . . . .
Granted  . . . . . . . . . . . . . . .
Exercised  . . . . . . . . . . . . . .
Canceled/Expired . . . . . . . .
Outstanding at end of year  .
Options exercisable 
at year end  . . . . . . . . . . . . .
Weighted average grant date 
fair value of options granted 
during the year  . . . . . . . . . .

2008 Stock Option Activity
Outstanding at 
beginning of year  . . . . . . . .
Granted  . . . . . . . . . . . . . . .
Exercised  . . . . . . . . . . . . . .
Canceled/Expired . . . . . . . .
Outstanding at end of year  .
Options exercisable 
at year end  . . . . . . . . . . . . .
Weighted average grant date 
fair value of options granted 
during the year  . . . . . . . . . .

As of Dec. 26, 2010, there w as $33.6 million of unrecognized
compensation cost related to non-vested restricted stock and RSUs.
This amount will be adjusted for future changes in estimated for-
feitures and recognized on a straight-line basis over a weighted
average period of 3.3 years.

2010 Restricted Stock and RSU Activity
Outstanding and unvested at beginning 
of year  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . .
Settled  . . . . . . . . . . . . . . . . . . . . . . . . . . .
Canceled . . . . . . . . . . . . . . . . . . . . . . . . . .
Outstanding and unvested at end of year

2009 Restricted Stock and RSU Activity
Outstanding and unvested at beginning 
of year  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . .
Settled  . . . . . . . . . . . . . . . . . . . . . . . . . . .
Canceled . . . . . . . . . . . . . . . . . . . . . . . . . .
Outstanding and unvested at end of year

2008 Restricted Stock and RSU Activity
Outstanding and unvested at beginning 
of year  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . .
Settled  . . . . . . . . . . . . . . . . . . . . . . . . . . .
Canceled . . . . . . . . . . . . . . . . . . . . . . . . . .
Outstanding and unvested at end of year

Shares

3,293,293
1,934,351
(490,716)
(315,491)
4,421,437

Shares

2,241,190
1,714,633
(445,084)
(217,446)
3,293,293

Shares

1,041,222
1,479,277
(194,048)
(85,261)
2,241,190

Weighted 
average 
fair value

$13.62
$14.91
$31.94
$12.97
$12.19
Weighted 
average 
fair value

$19.47
$11.63
$30.67
$23.35
$13.62
Weighted 
average 
fair value

$47.89
$ 2.26
$11.36
$44.33
$19.47

401(k) savings plan
Substantially all employees of the company (other than those cov-
ered by a collective bargaining agreement) who are scheduled to
work at least 1,000 hours during each y ear of employment are eligi-
ble to participate in the 401(k) Savings Plan (the Plan). Employees
can elect to save up to 50% of compensation on a pre-tax basis sub-
ject to certain limits.

On Aug. 1, 2008, the company approved amendments to its
principal domestic retirement plans and to its 401(k) plan. For most
participants, the 401(k) plan matching formula was changed to
100% of the f irst 5% of employee contributions. Prior to this
change, the company generally matched 50% of the f irst 6% of
employee contributions. The company also now makes additional
401(k) employer contributions on behalf of cer tain long-term
employees. Compensation expense related to 401(k) contributions
was $46.0 million in 2010, $59.8 million in 2009 and $46.6 million
in 2008. In 2010 and 2009, the company’s 401(k) match was settled
with a combination of cash and treasur y shares. Cash was used to
settle 401(k) contributions in 2008.

In 2002, the Board authorized 3,000,000 shares of common stock
to be registered in connection with savings-related share option plans
available to eligible employees of Newsquest. In July 2004, options
covering 143,000 shares were subscribed to by Newsquest employees.
The plan had a maturity date of  August 31, 2007, and options became
exercisable in September 2007. No options w ere exercised during
2008 or 2009. The options expired unexercised in 2010.

72

Preferred share purchase rights
In May 1990, the Board of Directors declared a di vidend distribu-
tion of one Prefer red Share Purchase Right (Right) for each com-
mon share held, payable to shareholders of record on June 8, 1990.
The Rights become exercisable when a person or g roup of persons
acquired or announced an intention to acquire ownership of 15%
or more of the company’s common shares. Holders of the Rights
could have acquired an interest in a new series of junior par ticipat-
ing preferred stock, or they could have acquired an additional
interest in the company’s common shares at 50% of the mark et
value of the shares at the time the Rights were exercised.

In May 2000, the company announced that its Board of
Directors approved an amendment to its Shareholder Rights Plan
to extend the expiration date of the Rights to Ma y 31, 2010, and
increase the initial exercise price of each prefer red stock purchase
right to $280. The Rights expired unexercised on May 31, 2010
and the company has not instituted a new Shareholder Rights Plan.

Accumulated other comprehensive income (loss)
The elements of the company’s Accumulated Other Comprehensive
Loss consisted of the following items (net of tax): Pension, retiree
medical and life insurance liabilities – a reduction of equity of
$762 million at Dec. 26, 2010, and $735 million at Dec. 27, 2009;
foreign currency translation gains – an increase of equity of $395
million at Dec. 26, 2010, and $416 million at Dec. 27, 2009; and
all other – an increase of $2 million at Dec. 26, 2010.

NOTE 12

Commitments, contingent liabilities and other matters
Litigation: The company and a number of its subsidiaries are defen-
dants in judicial and administrative proceedings involving matters inci-
dental to their business. The company does not believe that any mate-
rial liability will be imposed as a result of these matters.

Leases: Approximate future minimum annual rentals payable
under non-cancelable operating leases, primarily real-estate related,
are as follows:

In thousands of dollars
2011  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2012  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Later years . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

55,015
45,319
36,055
30,243
24,777
75,562
266,971

Total minimum annual rentals have not been reduced for future

minimum sublease rentals aggregating $1.8 million. Total rental
costs reflected in continuing operations were $72 million in 2010,
$66 million in 2009 and $72 million in 2008.

Program broadcast contracts: The company has $112 million
of commitments under programming contracts that include televi-
sion station commitments to purchase pro gramming to be pro-
duced in future years.

Purchase obligations: The company has commitments under

purchasing obligations totaling $390 million related to printing
contracts, capital projects, interactive marketing agreements, wire
services and other legally binding commitments. Amounts which
the company is liable for under purchase orders outstanding at Dec.
26, 2010, are reflected in the Consolidated Balance Sheets as
accounts payable and accrued liabilities and are excluded from the
$390 million. 

Self insurance: The company is self-insured for most of its
employee medical coverage and for its casualty, general liability
and libel coverage (subject to a cap above which third party insur-
ance is in place). The liabilities are established on an actuarial
basis, with the advice of consulting actuaries, and totaled $142 mil-
lion at the end of 2010 and $151 million at the end of 2009.

Other matters: In December 1990, the company adopted a
Transitional Compensation Plan (the Plan). The Plan provides ter-
mination benefits to key executives whose employment is terminat-
ed under certain circumstances within two years following a change
in control of the company. Benefits under the Plan include a se ver-
ance payment of up to three y ears’ compensation and continued life
and medical insurance coverage. 

In connection with CareerBuilder’s acquisition of certain inter-

national companies in 2007, it is contingentl y liable for earnout
payments to previous owners, depending upon the achievement of 
certain performance metrics. The final maximum potential payment
in 2011 related to these acquisitions is $1.6 million which has been
accrued in the 2010 f inancial statements.

NOTE 13

Fair value measurement
The company measures and records in the accompan ying consoli-
dated financial statements certain assets and liabilities at f air value.
ASC Topic 820, “Fair Value Measurements and Disclosures,” estab-
lishes a fair value hierarchy for those instruments measured at fair
value that distinguishes between assumptions based on market data
(observable inputs) and the company’s own assumptions (unobserv-
able inputs). The hierarchy consists of three levels:

Level 1 - Quoted market prices in active markets for identical
assets or liabilities;

Level 2 - Inputs other than Level 1 inputs that are either directl y
or indirectly observable; and

Level 3 - Unobservable inputs developed using estimates and
assumptions developed by the company, which reflect those that
a market participant would use.

The financial instruments measured at fair value in the accom-

panying consolidated balance sheets consist of the following:

Company Owned Assets

In thousands of dollars

Fair value measurement as of Dec. 26, 2010
Level 2

Level 1

Level 3

Total

Assets:

Employee compensation 

related investments  . . . . . .
Sundry investments  . . . . . . .

$ 15,976 
26,902

$

— $
—

— $ 15,976
26,902
—

73

In thousands of dollars

In thousands of dollars

Level 3

Total

Level 1

Level 2

Level 3

Total

Fair value measurement as of Dec. 27, 2009(a)

Fair value measurement as of Dec. 27, 2009
Level 2

Level 1

Assets:

Employee compensation 

related investments  . . . . . .
Sundry investments  . . . . . . .

$ 21,757 
24,800

$

— $
—

— $ 21,757
52,002

27,202

During the second quarter of 2010, the company sold auction
rate securities held by CareerBuilder, receiving proceeds of $28.4
million and recording a gain of $2.1 million.

The level 3 sundry investments are f inancial instruments held
by CareerBuilder. During 2009, the company sold some of these
instruments receiving proceeds of $1.7 million and recording a gain
of $0.2 million. In addition, an unrealized gain of $1.2 million
related to these securities was recorded in the company’s
Consolidated Balance Sheet. The company utilized a probability-
weighted discounted cash flow technique to determine the fair
value of these financial instruments. The main assumptions used in
the fair value calculation were the estimated coupon rate associated
with the securities and the discount rate (deter mined based on mar-
ket yields of similar taxable obligations).

The following tables set forth by level within the fair value
hierarchy the fair values of the company’s pension plan assets:

Pension Plan Assets/Liabilities

In thousands of dollars

Fair value measurement as of Dec. 26, 2010(a)

Level 1

Level 2

Level 3

Total

Assets:

U.S. government-related 

securities  . . . . . . . . . . . . . $

Other government bonds  .
Corporate bonds  . . . . . . . .
Corporate stock . . . . . . . . .
Real estate . . . . . . . . . . . . .
Interest in common/ 

collective trusts  . . . . . . . .

Interest in reg. invest. 

— $ 182,524 $
—
—
676,777
—

30,841
169,410
1,338

1,526
5,896
—
— 90,344

— $ 182,524
32,367
175,306
678,115
90,344

60,005

661,180

—

—

—

721,185

213,421

106,947

companies  . . . . . . . . . . . .

208,023

5,398

Interest in 103-12 

investments  . . . . . . . . . . .

Partnership/joint venture 

—

106,947

interests . . . . . . . . . . . . . .
Hedge funds  . . . . . . . . . . .
Derivative contracts  . . . . .

117,698
—
241,200
—
85,245
500
Total  . . . . . . . . . . . . . . . . . . $ 945,305 $1,320,130 $378,917 $2,644,352

— 117,698
163,349
104

77,851
84,641

Liabilities:

Level 1

Level 2

Level 3

Total

Derivative liabilities  . . . . . $
Total  . . . . . . . . . . . . . . . . . . $
Cash and other  . . . . . . . . . .
Total net fair value of 
plan assets . . . . . . . . . . . . . . $ 955,669 $1,254,595 $378,464 $2,588,728
(a) The company uses a Dec. 31 measurement date for its retirement plans.

(2,521) $ (87,260) $
(2,521) $ (87,260) $
12,885

(453) $ (90,234)
(453) $ (90,234)
34,610

21,725

— $

74

Assets:

U.S. government-related 

securities  . . . . . . . . . . . . . $

Other government bonds  .
Corporate bonds  . . . . . . . .
Corporate stock . . . . . . . . .
Real estate . . . . . . . . . . . . .
Interest in common/ 

collective trusts  . . . . . . . .

Interest in reg. invest. 

— $ 235,863 $
—
—
559,886
—

—
31,314
15,191
178,475
—
—
— 91,765

3,437 $ 239,300
31,314
193,666
559,886
91,765

10,916

447,227

—

—

—

458,143

330,487

111,575

companies  . . . . . . . . . . . .

328,404

2,083

Interest in 103-12 

investments  . . . . . . . . . . .

Partnership/joint venture 

—

111,575

interests . . . . . . . . . . . . . .
Hedge funds  . . . . . . . . . . .
Derivative contracts  . . . . .

95,965
—
247,132
—
3,939
500
Total  . . . . . . . . . . . . . . . . . . $ 899,706 $1,081,684 $381,782 $2,363,172

— 95,965
173,559
1,865

73,573
1,574

Liabilities:

Level 1

Level 2

Level 3

Total

(3) $

(8,718)

(6,100) $

(2,615) $

Derivative liabilities  . . . . . $
Liability to purchase U.S. 
government and other 
securities  . . . . . . . . . . . . .
Total  . . . . . . . . . . . . . . . . . . $
Cash and other  . . . . . . . . . .
Total net fair value of 
plan assets . . . . . . . . . . . . . . $ 911,821 $1,082,167 $381,779 $2,375,767
(a) The company uses a Dec. 31 measurement date for its retirement plans.

— (120,747)
(2,615) $ (126,847) $
14,730

— (120,747)
(3) $ (129,465)
— $ 142,060

127,330

Items included in “Cash and other” in the tab le above primarily

consist of amounts categorized as cash and cash equivalents and
pending purchases and sales of securities.

Valuation methodologies used for assets and liabilities meas-

ured at fair value are as follows:

U.S. government-related securities are primarily mortgage-
backed securities that are typically not actively quoted. Values are
obtained from industry vendors who use various pricing models or
use quotes for identical or similar securities. In vestments catego-
rized in Level 3 are thinly traded with values derived using unob-
servable inputs.  

Other government and corporate bonds are mainly valued based
on institutional bid evaluations using proprietary models, using dis-
counted cash flow models or models that derive prices based on
similar securities. Corporate bonds categorized in Level 3 are pri-
marily from distressed issuers for w hom the values represent an
estimate of recovery in a potential or actual bankr uptcy situation.
Corporate stock is valued at the closing price repor ted on the

active market on which the individual securities are traded.

Investments in direct real estate have been valued by an inde-

pendent qualified valuer in the U.K. using a valuation approach
that capitalizes any current or future income streams at an appro-
priate multiplier. Investments in real estate funds are mainl y valued
utilizing the net asset valuations provided by the underlying private
investment companies.

Interest in common/collective trusts and interest in 103-12
investments are valued using the net asset v alue as provided month-
ly by the fund family or fund company. Shares in the com-
mon/collective trusts are generally redeemable upon request. The
investment classified in Level 1 is a money market fund with a
constant net asset value.

One of the investments is a f ixed income fund which uses indi-
vidual subfunds to efficiently add a representative sample of securi-
ties in individual market sectors to the por tfolio. These funds are
generally redeemable with a short-term written or verbal notice.
Also included is a fund that in vests in a select por tfolio of large cap
domestic stocks perceived to have superior growth characteristics.
Shares in this fund are generally redeemable on any business day,
upon two-day notice. There are no unfunded commitments related
to these types of funds.

Interest in registered investment companies is valued using the

published net asset values as quoted through publicly available
pricing sources. The investments in Level 2 are proprietary funds of
the individual fund managers and are not pub licly quoted.

Investments in partnerships and joint venture interests are val-
ued based on an assessment of each underl ying investment, consid-
ering items such as expected cash flows, changes in market outlook
and subsequent rounds of f inancing. These investments are includ-
ed in Level 3 of the f air value hierarchy because exit prices tend to
be unobservable and reliance is placed on the abo ve methods.
Certain of the partnerships are general leveraged buyout funds and
others are venture capital funds. Also included within the par tner-
ship portfolio is a fund for med to invest in the leveraged loan mar-
ket. Interest in partnership investments cannot be redeemed.
Instead, distributions are received as the underlying assets of the

funds are liquidated. It is estimated that the underl ying assets of
the funds will be liquidated over approximately 5 to 15 years.
There are future funding commitments of $54 million.

Investments in hedge funds are valued at the net asset value as

reported by the fund managers. Within this category is a fund of
hedge funds whose strategy is to produce a retur n that is uncor relat-
ed with market movements. Certain of the other funds cate gorized
as hedge funds were formed to invest in mortgage and credit trading
opportunities while others were formed to invest in the leveraged
loan market. Shares in the hedge funds are generall y redeemable
twice a year or on the last b usiness day of each quarter with at least
60 days written notice subject to potential 5% holdback.  There are
no unfunded commitments related to the hedge funds.

Derivatives primarily consist of forward and swap contracts.
Forward contracts are valued at the spot rate, plus or minus for-
ward points between the valuation date and maturity date. Sw aps
are valued at the mid-evaluation price using discounted cash flow
models. Items in Level 3 are valued based on the market values of
other securities for which they represent a synthetic combination.
Liability to purchase U.S. government and other securities
relates to buying and selling contracts in federal agenc y securities
that have not yet been opened up for pub lic trading. In these
instances the investment manager has sold the securities prior to
owning them, resulting in a ne gative asset position. These securi-
ties are valued in the same manner as those noted abo ve in U.S.
government-related securities.

The tables below sets forth a summary of changes in the f air
value of the company’s pension plan assets and liabilities, cate go-
rized as Level 3, for the f iscal year ended Dec. 26, 2010 and Dec.
27, 2009:

Pension Plan Assets/Liabilities

In thousands of dollars

As of Dec. 26, 2010

Assets:

U.S. government-related securities
Other government bonds  . . . . . . . .
Corporate bonds . . . . . . . . . . . . . . .
Real estate  . . . . . . . . . . . . . . . . . . .
Partnership/joint venture interests  .
Hedge funds  . . . . . . . . . . . . . . . . . .
Derivative contracts  . . . . . . . . . . . .
Total  . . . . . . . . . . . . . . . . . . . . . . . . .
Liabilities:

Balance at
beginning 
of year

Actual Return on Plan Assets
Relating to
assets sold during 
the period

Relating to
assets still held
at report date

Purchases,
sales, and 
settlements

Transfers in
and/or out 
of Level 3 (1)

Balance at
end of year

$

3,437
—
15,191
91,765
95,965
173,559
1,865
$381,782

$

—
9
466
670
22,273
17,032
(228)
$ 40,222

$

$

(17)
—
7
—
—
—
(89)
(99)

$ (3,420)
1,517
(7,816)
(2,091)
(5,767)
(27,242)
(1,444)
$ (46,263)

Derivative liabilities  . . . . . . . . . . . .

$
(3)
(1) The company’s policy is to recognize transfers in and transfers out as of the be ginning of the reporting period. 

(453)

11

$

$

$

(8)

$

$

$

—
—
(1,952)
—
5,227
—
—
3,275

$

—
1,526
5,896
90,344
117,698
163,349
104
$378,917

—

$

(453)

75

Pension Plan Assets/Liabilities (continued)

In thousands of dollars

As of Dec. 27, 2009

Balance at
beginning 
of year

Actual Return on Plan Assets
Relating to
assets sold during 
the period

Relating to
assets still held
at report date

Purchases,
sales, and 
settlements

Transfers in
and/or out 
of Level 3 (1)

Balance at
end of year

$

2,974
15,715
283
94,723
134,222
141,801
17,529
$407,247

$

486
5,469
—
(9,073)
369
11,533
82
$ 8,866

$

—
2,023
—
—
10,173
15,583
(2,008)
$ 25,771

$

(23)
(1,513)
(283)
6,115
(48,799)
4,642
(11,763)
$(51,624)

$

—
(6,503)
—
—
—
—
(1,975)
$ (8,478)

$

3,437
15,191
—
91,765
95,965
173,559
1,865
$381,782

Assets:

U.S. government-related securities
Corporate bonds . . . . . . . . . . . . . . .
Corporate stock  . . . . . . . . . . . . . . .
Real estate  . . . . . . . . . . . . . . . . . . .
Partnership/joint venture interests  .
Hedge funds  . . . . . . . . . . . . . . . . . .
Derivative contracts  . . . . . . . . . . . .
Total  . . . . . . . . . . . . . . . . . . . . . . . . .
Liabilities:

Derivative liabilities  . . . . . . . . . . . .

$ (34,332)

$

170

$ 8,954

$ 21,708

$

3,497

$

(3)

(1) The company’s policy is to recognize transfers in and transfers out as of the be ginning of the reporting period. 

In addition, the company holds investments in non-public busi-

nesses in which the company does not have control and does not
exert significant influence. Such investments are carried at cost
and reduced for any impairment losses resulting from periodic
evaluations of the car rying value of the investment. At Dec. 26,
2010, and Dec. 27, 2009, the agg regate carrying amount of such
investments was $16 million. During the second quar ter of 2010,
the company concluded that one of its in vestments had an other-
than-temporary impairment. Therefore, the carrying value of this
investment was written down to fair value. No events or changes in
circumstances have occured since Dec. 27, 2009, that suggests a
significant and adverse effect on the fair value of the remaining
investments. Accordingly, the company did not evaluate such
investments for impairment in 2010.

The fair value of the company’s total long-term debt, deter-
mined based on the bid and ask quotes for the related debt, totaled
$2.5 billion and $2.9 billion at Dec. 26, 2010 and Dec. 27, 2009,
respectively. As described in Note 7, the compan y recognized the
debt resulting from the May 2009 private exchange offer at fair
value in accordance with the modif ications and extinguishments
requirements of ASC Topic 470, “Debt.”

Certain assets are measured at f air value on a nonrecur ring
basis; that is, the instr uments are not measured at f air value on an
ongoing basis but are subject to f air value adjustments only in cer-
tain circumstances (for example, when there is evidence of impair-
ment).

The following tables summarize the nonfinancial assets meas-

ured at fair value on a nonrecur ring basis in the accompanying
consolidated balance sheets as of Dec. 26, 2010 and Dec. 27,
2009:

Non-Financial Assets

In thousands of dollars

Fair value measurement as of Dec. 26, 2010
Level 2

Level 1

Level 3

Total:

Other intangible assets –
Quarter 4  . . . . . . . . . . . . . . . .

$ — $

— $ 9,266

$ 9,266

In thousands of dollars

Fair value measurement as of Dec. 27, 2009
Level 2

Level 1
$ — $

Level 3
— $ 5,719

Total:
$ 5,719

—

—

—

—

—

—

—

—

12,495

12,495

36,929

36,929

8,481

8,481

29,974

29,974

Goodwill – Quarter 2  . . . . . .
Goodwill and other 

intangibles – Quarter 4  . . . .

Long-lived assets held and 

used – Quarter 2  . . . . . . . . .

Long-lived assets held and 

used – Quarter 3  . . . . . . . . .

Long-lived assets held and 

used – Quarter 4  . . . . . . . . .

76

NOTE 14

Business operations and segment information
The company has determined that its reportable segments based on
its management and internal reporting structure are publishing,
which is the largest segment of its operations, digital and broad-
casting. 

The publishing segment at the end of 2010 consisted of 82 U .S.

daily newspapers with affiliated online sites in 30 states and one
U.S. territory, including USA TODAY, a national, general-interest
daily newspaper; USATODAY.com; USA WEEKEND, a magazine
supplement for newspapers; Clipper; Gannett Healthcare Group;
and Gannett Government Media (formerly Army Times). The pub-
lishing segment also includes Newsquest, which is a regional news-
paper publisher in the United Kingdom that includes 17 paid-for
daily newspapers and more than 200 weekly newspapers, maga-
zines and trade publications. The publishing segment in the U.S.
also includes about 600 non-daily publications, a network of offset
presses for commercial printing and several smaller businesses.

In the third quarter of 2008, the company began reporting a new
digital segment and a separate digital revenues line in its Statements
of Income (Loss). This revenue line includes only revenue from the
businesses that comprise the new digital segment. It therefore
includes all revenues from CareerBuilder and ShopLocal be ginning
with the full consolidation of these b usinesses in the third quar ter of
2008, and revenues from PointRoll, Schedule Star and Planet
Discover. Revenues from PointRoll, Schedule Star and Planet
Discover had previously been reported within the publishing segment
and were included in the “All other” revenue line in the Statement of
Income (Loss). “All other” revenue is now comprised principally of
commercial printing revenues. All periods presented reflect these
reclassifications.

At the end of 2010, the compan y’s broadcasting division includ-

ed 23 television stations and affiliated online sites in markets with
more than 21 million households covering 18.2% of the U.S.
Captivate Network is also part of the broadcasting division.

The company’s foreign revenues, principally from publishing
businesses in the United Kingdom and CareerBuilder subsidiaries
in Europe, totaled approximately $564 million in 2010, $621 mil-
lion in 2009 and $1.0 billion in 2008.  The company’s long-lived
assets in foreign countries, principally in the United Kingdom,
totaled approximately $556 million at Dec. 26, 2010, $535 million
at Dec. 27, 2009, and $628 million at Dec. 28, 2008.

Separate financial data for each of the compan y’s business seg-

ments is presented in the tab le that follows. The accounting poli-
cies of the segments are those described in Note 1.  The company
evaluates the performance of its segments based on operating
income. Operating income represents total revenue less operating
expenses, including depreciation, amortization of intangibles and
facility consolidation and asset impair ment charges. In determin-
ing operating income by industry segment, general corporate
expenses, interest expense, interest income, and other income and
expense items of a non-operating nature are not considered , as
such items are not allocated to the compan y’s segments. 

Corporate assets include cash and cash equi valents, property,
plant and equipment used for cor porate purposes and certain other
financial investments.

In thousands of dollars

Business segment financial information

2010

2009

2008

$ 5,585,771
281,378
772,533
$ 6,639,682

$(6,991,934)
18,934
306,354
(61,262)
$(6,727,908)

$ 8,107,435
31,950
42,520
17,128
$ 8,199,033

$ (365,371)
(9,554)
$ (374,925)

$ 4,038,015
1,096,026
2,153,257
509,516
$ 7,796,814

$

$

$

170,073
43,313
40,460
17,039
270,885

516,328
43,295
216,101
(56,806)
718,918

647,741
83,355
329,245
(60,646)
999,695

$ 4,292,344
586,174
631,085
$ 5,509,603

Operating revenues
Publishing  . . . . . . . . . . . . . $ 4,050,839
618,259
Digital  . . . . . . . . . . . . . . . .
Broadcasting  . . . . . . . . . . .
769,580
Total  . . . . . . . . . . . . . . . . . . $ 5,438,678
Operating income (loss)
Publishing (2) . . . . . . . . . . . $
Digital (2) . . . . . . . . . . . . . .
Broadcasting (2) . . . . . . . . .
Corporate (1) (2)  . . . . . . . .
Total  . . . . . . . . . . . . . . . . . . $
Depreciation, amortization and facility consolidation and asset 
impairment charges
Publishing (2) . . . . . . . . . . . $
Digital (2) . . . . . . . . . . . . . .
Broadcasting (2) . . . . . . . . .
Corporate (1) (2)  . . . . . . . .
Total  . . . . . . . . . . . . . . . . . . $
Equity income (losses) in unconsolidated investees, net 
Publishing  . . . . . . . . . . . . . $
Digital  . . . . . . . . . . . . . . . .
Total  . . . . . . . . . . . . . . . . . . $
Identifiable assets 
Publishing  . . . . . . . . . . . . . $ 3,162,655
1,057,898
Digital  . . . . . . . . . . . . . . . .
2,003,929
Broadcasting  . . . . . . . . . . .
Corporate (1)  . . . . . . . . . . .
592,362
Total  . . . . . . . . . . . . . . . . . . $ 6,816,844
Capital expenditures  
Publishing  . . . . . . . . . . . . . $
Digital  . . . . . . . . . . . . . . . .
Broadcasting  . . . . . . . . . . .
Corporate (1)  . . . . . . . . . . .
Total  . . . . . . . . . . . . . . . . . . $
(1) Corporate amounts represent those not directly related to the 

$ 3,417,026
1,139,266
2,058,415
533,725
$ 7,148,432

255,733
59,489
42,640
15,677
373,539

44,935
8,232
13,656
914
67,737

36,776
11,883
19,694
717
69,070

19,337
(197)
19,140

4,010
(83)
3,927

$

$

$

$

$

$

$

104,804
5,445
52,706
2,045
165,000

company’s three business segments.

(2) Results for 2010 include pre-tax facility consolidation and asset

impairment charges of $36 million for publishing, $13 million for digi-
tal and $8 million for broadcasting. Results for 2009 include pre-tax
facility consolidation and asset impairment charges of $99 million for
publishing, $25 million for digital and $9 million for broadcasting.
Results for 2008 include pre-tax facility consolidation and asset
impairment charges of $7.92 billion for publishing, $15 million for dig-
ital, $8 million for broadcasting, and $1 million for corporate. The
asset impairment charges did not affect the company’s operations or
cash flow. Refer to Notes 3 and 4 of the Consolidated Financial
Statements for more information.  

77

SELECTED FINANCIAL DATA (Unaudited)
(See notes a and b on page 79)

In thousands of dollars, except per share amounts
Net operating revenues
Publishing advertising  . . . . . . . . . . . . . . . . . . . . . . . .
Publishing circulation  . . . . . . . . . . . . . . . . . . . . . . . . .
Digital  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Broadcasting  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
All other  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses
Costs and expenses  . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of intangible assets  . . . . . . . . . . . . . . . .
Facility consolidation and asset impair ment charges  .
Total  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating income (loss)  . . . . . . . . . . . . . . . . . . . . . .
Non-operating (expense) income
Equity income (loss) in unconsolidated investees, net  .
Interest expense  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other non-operating items  . . . . . . . . . . . . . . . . . . . . .
Total  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income (loss) before income taxes  . . . . . . . . . . . . . .
Provision (benefit) for income taxes  . . . . . . . . . . . .
Income (loss) from continuing operations  . . . . . . .
Income from continuing operations attrib utable to
noncontrolling interests  . . . . . . . . . . . . . . . . . . . . . . .
Income (loss) from continuing operations 
attributable to Gannett Co., Inc.  . . . . . . . . . . . . . . .
Income (loss) from continuing operations per share:
basic  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
diluted  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other selected financial data
Dividends declared per share  . . . . . . . . . . . . . . . . . . .
Weighted average number of common 
shares outstanding in thousands:

basic  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
diluted  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Financial position and cash flow
Long-term debt, excluding current maturities  . . . . . .
Redeemable noncontrolling interest  . . . . . . . . . . . . . .
Shareholders’ equity  . . . . . . . . . . . . . . . . . . . . . . . . . .
Total assets  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Free cash flow (1)  . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Return on equity (2)  . . . . . . . . . . . . . . . . . . . . . . . . . .
Percentage increase (decrease)
As reported, earnings from continuing 
operations, after-tax, per share:

basic  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
diluted  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividends declared per share  . . . . . . . . . . . . . . . . . . .
Credit ratios
Senior leverage ratio (3)  . . . . . . . . . . . . . . . . . . . . . . .
Times interest expense earned (4)  . . . . . . . . . . . . . . .

2010

2009

2008

2007

2006

$ 2,710,524
1,086,702
618,259
769,580
253,613
5,438,678

$ 2,888,034
1,144,539
586,174
631,085
259,771
5,509,603

$ 4,040,890
1,196,745
281,378
772,533
348,136
6,639,682

$ 4,813,785
1,232,835
70,347
789,297
387,131
7,293,395

$ 5,142,644
1,260,085
52,773
854,821
382,146
7,692,469

4,168,098
182,514
31,362
57,009
4,438,983
999,695 

19,140
(172,986)
111
(153,735)
845,960
244,013
601,947

4,417,146
207,652
32,983
132,904
4,790,685
718,918 

3,927
(175,745)
22,799
(149,019)
569,899
191,328
378,571

5,168,557
228,259
31,211
7,939,563
13,367,590
(6,727,908) 

(374,925)
(190,839)
28,430
(537,334)
(7,265,242)
(645,273)
(6,619,969)

5,303,163
241,991
36,086
72,030
5,653,270
1,640,125 

40,693
(259,822)
18,648
(200,481)
1,439,644
469,084
970,560

5,540,713
233,168
33,989
—
5,807,870
1,884,599

38,044
(288,042)
29,636
(220,362)
1,664,237
536,435
1,127,802

(34,619)

(27,091)

(6,970)

(1,535)

(2,149)

$

567,328

$

351,480

$ (6,626,939)

$

969,025

$ 1,125,653

$2.38
$2.35

$1.50
$1.49

$(29.02)
$(29.02)

$4.16
$4.15

$4.76
$4.75

$0.16

$0.16

$1.60

$1.42

$1.20

238,230
241,605

233,683
236,027

228,345
228,345

233,148
233,740

236,337
236,756

$ 2,352,242
$
84,176
$ 2,163,754
$ 6,816,844
816,308
$
30.1%

$ 3,061,951
$
78,304
$ 1,603,925
$ 7,148,432
809,630
$
26.7%

$ 3,816,942
$
72,840
$ 1,055,882
$ 7,796,814
832,615
$
(132.0%)

$ 4,098,338
$
—
$ 9,017,159
$15,887,727
$ 1,174,476
11.3%

$ 5,210,021
$
—
$ 8,382,263
$16,223,804
$ 1,294,495
14.6%

58.7%
57.7%
0.0%

1.97X
6.2X

(105.2%)
(105.1%)
(90.0%)

2.63X
4.8X

(797.6%)
(799.3%)
12.7%

2.56X
6.7X

(12.6%)
(12.6%)
18.3%

(1.7%)
(1.5%)
7.1%

6.8X

6.5X

(1) See page 79 for a reconciliation of free cash flo w to net cash flow from operating activities, which the company believes is the most directly comparable

measure calculated and presented in accordance with GAAP.  

(2) Calculated using income from continuing operations attributab le to Gannett Co., Inc. plus ear nings from discontinued operations (but excluding the

gains in 2010 and 2007 on the disposals of discontinued operations).

(3) The senior leverage ratio is calculated in accordance with the company’s revolving credit agreements and term loan agreement.  Currently, the company
is required to maintain a senior le verage ratio of less than 3.5X.  Due to the absence of this f inancial covenant in 2006-2007, data for those years is not
presented. These agreements are described more fully on page 44 in Management’s Discussion and Analysis of Financial Condition and Results of
Operations. More information regarding the computation can be found in Exhibits 10.3, 10.4, and 10.5 to the F orm 10-Q for the quarterly period ended
Sept. 28, 2008, f iled on Nov. 6, 2008.

(4) Calculated using operating income adjusted to remo ve the effect of certain special items. These special items are described  more fully on page 30 in

Management’s Discussion and Analysis of Financial Condition and Results of Operations.

78

11-year summary

NOTES TO SELECTED FINANCIAL DATA (Unaudited)

(a) The company and its subsidiaries made the signif icant acquisitions listed below during the period. The results of operations of these

acquired businesses are included in the accompan ying financial information from the date of acquisition. 

(b) During the period, the company sold or otherwise disposed of substantiall y all of the assets or capital stock of cer tain other 

significant subsidiaries and divisions of other subsidiaries, which are listed below.

Note 2 of the consolidated f inancial statements contains further information concerning certain of these acquisitions and dispo sitions.

Acquisitions and dispositions 2006-2010
Significant acquisitions since the beginning of 2006 are shown below. The company has disposed of several significant businesses during
this period, which are presented below.

Acquisitions 2006-2010

Year acquired  Name
2006

KTVD-TV
WATL-TV
Planet Discover

Marco Island Sun Times
FS View & Florida Flambeau 
Central Florida Future
Central Ohio Advertiser Network
Schedule Star LLC 
X.com, Inc. (BNQT.com)
ShopLocal
CareerBuilder
Pearls Review 
CareerSite.biz Limited

2007

2008

2010

Dispositions 2006-2010

Publication times or business
TV station
TV station
Local, integrated online search and advertising technology

Location
Denver, CO
Atlanta, GA
Cedar Rapids, IA
Fort Mitchell, KY
Marco Island, FL
Tallahassee, FL
Orlando, FL
Chillicothe, OH
Wheeling, WV
Pasadena, CA
Chicago, IL
Chicago, IL, Atlanta, GA Job search, employment and careersweb site
St. Petersburg, FL
U.K.

Weekly newspaper
Independent student newspaper of Florida State University
Independent student newspaper of the University of Central Florida
A network of eight weekly shoppers with the Advertiser brand
Online high school sports network
Action sports web site
Marketing and database services company

A nursing certification and education web site
Online recruitment niche sites focusing on nursing and rail workers

Year disposed Name
2006
2007

Muskogee Phoenix (1)
Chronicle Tribune (1)
Norwich Bulletin
Rockford Register Star
The Herald-Dispatch
Observer-Dispatch
Telematch
Southernprint Limited
The Honolulu Advertiser
Michigan Directory Company

Location
Muskogee, OK
Marion, IN
Norwich, CT
Rockford, IL
Huntington, WV
Utica, NY
Springfield, VA
U.K.
Honolulu, HI
Pigeon, MI

Publication times or business
Daily newspaper
Daily newspaper
Daily newspaper
Daily newspaper
Daily newspaper
Daily newspaper
Database marketing services company
Commercial printing
Daily newspaper
Directory publishing operation 

2008
2009
2010

(1)  These properties were contributed to the Gannett Foundation, a not-for-profit, private foundation.

Free cash flow reconciliation
Free cash flow is a non-GAAP f inancial measure used in addition to and in conjunction with results presented in accordance with  GAAP.
Free cash flow should not be relied upon to the e xclusion of GAAP f inancial measures.

Free cash flow, which the company reconciles to “Net cash flow from operating activities,” is cash flow from operations reduced by
“Purchase of property, plant and equipment” as well as “Payments for investments” and increased by “Proceeds from investments” and vol-
untary pension contributions, net of related tax benef it.  The company uses free cash flow to conduct and evaluate its business because the
company believes it presents an alter native and useful business metric.

In thousands of dollars
Net cash flow from operating activities  . . . . . . . . . . . . . . . .
Purchase of property, plant and equipment  . . . . . . . . . . . . .
Voluntary pension employer contributions  . . . . . . . . . . . . .
Tax benefit for voluntary pension employer contributions  .
Payments for investments . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from investments  . . . . . . . . . . . . . . . . . . . . . . . . .
Free cash flow  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2010
$ 772,884
(69,070)
130,000
(52,000)
(10,984)
45,478
$ 816,308

2009
$ 866,580
(67,737)
—
—
(9,674)
20,461
$ 809,630

2008
$ 1,015,345
(165,000)
—
—
(46,779)
29,049
$ 832,615

2007
$ 1,342,463
(171,405)
—
—
(39,963)
43,381
$ 1,174,476

2006
$ 1,479,865
(200,780)
—
—

(38,341)(a)
53,751
$ 1,294,495

(a)  For comparability, excludes $300 million of payments made in connection with additional investments in CareerBuilder, ShopLocal, Topix and the
California Newspapers Partnership.

79

QUARTERLY STATEMENTS OF INCOME (Unaudited)

In thousands of dollars, except per share amounts

Fiscal year ended December 26, 2010
Net operating revenues
Publishing advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Publishing circulation  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Digital  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Broadcasting  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
All other  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses
Cost of sales and operating e xpenses, exclusive 
of depreciation   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selling, general and administrative expenses, 
exclusive of depreciation  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of intangible assets  . . . . . . . . . . . . . . . . . . . . . . .
Facility consolidation and asset impairment charges  . . . . . . . .
Total  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating income   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-operating (expense) income
Equity income in unconsolidated investees, net  . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other non-operating items  . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income before income taxes  . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision for income taxes  . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income from continuing operations  . . . . . . . . . . . . . . . . . . .
Income (loss) from the operation of discontinued operations, 
net of tax  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gain on disposal of publishing businesses, net of tax  . . . . . . .
Net income   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to noncontrolling interests . . . . . . . . .
Net income attributable to Gannett Co., Inc.  . . . . . . . . . . .

1st Quarter(2) 2nd Quarter(3)

3rd Quarter(4) 4th Quarter(5)

Total

$ 649,335
279,000
140,638
167,488
63,124
1,299,585

$ 692,172
270,086
154,104
184,016
64,765
1,365,143

$ 646,720
264,627
157,669
185,297
58,022
1,312,335

$ 722,297
272,989
165,848
232,779
67,702
1,461,615

$ 2,710,524
1,086,702
618,259
769,580
253,613
5,438,678

732,109

745,489

747,416

755,451

2,980,465

295,133
47,351
7,962
—
1,082,555
217,030

533
(43,473)
(523)
(43,463)
173,567
54,813
$ 118,754

560
—
$ 119,314
(2,135)
$ 117,179

292,691
46,274
8,080
—
1,092,534
272,609

7,503
(42,190)
(2,934)
(37,621)
234,988
49,400
185,588

(882)
21,195
205,901
(10,423)
195,478

$

$

$

289,443
44,479
7,664
23,045
1,112,047
200,288

7,041
(41,015)
2,374
(31,600)
168,688
55,000
$ 113,688

—
—
$ 113,688
(12,279)
$ 101,409

310,366
44,410
7,656
33,964
1,151,847
309,768

1,187,633
182,514
31,362
57,009
4,438,983
999,695

4,063
(46,308)
1,194
(41,051)
268,717
84,800
183,917

—
—
183,917
(9,782)
174,135

$

$

$

19,140
(172,986)
111
(153,735)
845,960
244,013
601,947

(322)
21,195
622,820
(34,619)
588,201

$

$

$

$0.49

$0.74 

Per share computations(1)
Earnings from continuing operations per share - basic . . . . . .
Earnings from discontinued operations 
Discontinued operations per share - basic  . . . . . . . . . . . . . . . .
Gain on disposal of newspaper businesses per share - basic  . .
Net income per share - basic  . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings from continuing operations per share - diluted . . . . .
Earnings from discontinued operations 
Discontinued operations per share - diluted  . . . . . . . . . . . . . . .
Gain on disposal of newspaper businesses per share - diluted
Net income per share - diluted  . . . . . . . . . . . . . . . . . . . . . . .
Dividends per share   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(1) As a result of rounding and the required method of computing shares in interim periods, the total of the quar terly earnings per share amounts may not

(0.01)
0.09
$0.82
$0.73

(0.01)
0.09
$0.81
$0.04 

—
—
$0.73
$0.72

—
—
$0.43
$0.42

—
—
$0.49
$0.48

—
—
$0.42
$0.04

—
—
$0.72
$0.04

0.01
—
$0.49
$0.04

—
0.09
$2.47
$2.35

—
0.08
$2.43
$0.16

$0.43

$0.73

$2.38

equal the earnings per share amount of the y ear.

(2) Results for the f irst quarter of 2010 include the following special items: $2.2 million ($0.01 per share) tax char ge related to healthcare reform legisla-

tion. Refer to page 30 and Notes 3 and 4 to the Consolidated Financial Statements for more infor mation on special items.

(3) Results for the second quar ter of 2010 include the following special items: $28.7 million ($0.12 per share) net tax benef it due primarily to the expira-
tion of the statutes of limitations and the release of cer tain reserves related to the sale of a b usiness in a prior year. Refer to page 30 and Notes 3 and 4
to the Consolidated Financial Statements for more infor mation on special items.

(4) Results for the third quar ter of 2010 include the following special items: $23.0 million of non-cash char ges associated with facility consolidations and

intangible asset impairments ($18.2 million after-tax or $0.08 per share) and $8.1 million in costs due to w orkforce restructuring ($5.1 million after-tax
or $0.02 per share). Refer to page 30 and Notes 3 and 4 to the Consolidated F inancial Statements for more infor mation on special items.

(5) Results for the fourth quarter 2010 include the following special items: $36.7 million of non-cash char ges associated with facility consolidations and
asset impairments ($24.4 million after-tax or $0.10 per share) and $3.6 million in costs due to w orkforce restructuring ($1.9 million after-tax or $0.01
per share). Refer to page 30 and Notes 3 and 4 to the Consolidated F inancial Statements for more infor mation on special items.

80

QUARTERLY STATEMENTS OF INCOME (Unaudited)

In thousands of dollars, except per share amounts

Fiscal year ended December 27, 2009
Net operating revenues
Publishing advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Publishing circulation  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Digital  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Broadcasting  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
All other  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses
Cost of sales and operating e xpenses, exclusive 
of depreciation   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selling, general and administrative expenses, 
exclusive of depreciation  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of intangible assets  . . . . . . . . . . . . . . . . . . . . . . .
Facility consolidation and asset impairment charges  . . . . . . . .
Total  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-operating (expense) income
Equity income (losses) in unconsolidated investees, net  . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other non-operating items  . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income before income taxes  . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision for income taxes  . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income from continuing operations  . . . . . . . . . . . . . . . . . . .
(Loss) income from the operation of discontinued operations, 
net of tax  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to noncontrolling interests . . . . . . . . .
Net income attributable to Gannett Co., Inc.  . . . . . . . . . . .

1st Quarter(1) 2nd Quarter(2)

3rd Quarter(3) 4th Quarter(4)

Total

$ 704,818
294,132
143,160
143,490
68,794
1,354,394

$ 734,241
287,058
142,354
152,966
70,716
1,387,335

$ 681,415
278,701
142,955
151,458
57,607
1,312,136

$ 767,560
284,648
157,705
183,171
62,654
1,455,738

$ 2,888,034
1,144,539
586,174
631,085
259,771
5,509,603

819,154

848,257

779,250

783,515

3,230,176

303,868
55,146
8,165
—
1,186,333
168,061

(2,689)
(48,911)
2,457
(49,143)
118,918
40,014
78,904

(1,155)
77,749
(314)
77,435

$

$

$

288,200
53,208
8,232
47,391
1,245,288
142,047

2,839
(43,971)
16,582
(24,550)
117,497
39,614
77,883

424
78,307
(7,826)
70,481

$

$

$

279,177
50,382
8,378
39,248
1,156,435
155,701

(373)
(38,064)
3,570
(34,867)
120,834
36,407
84,427

766
85,193
(11,441)
73,752

$

$

$

315,725
48,916
8,208
46,265
1,202,629
253,109

1,186,970
207,652
32,983
132,904
4,790,685
718,918

4,150
(44,799)
190
(40,459)
212,650
75,293
137,357

3,755
141,112
(7,510)
133,602

$

$

$

3,927
(175,745)
22,799
(149,019)
569,899
191,328
378,571

3,790
382,361
(27,091)
355,270

$

$

$

$0.31

$0.30

$0.34

Per share computations
Earnings from continuing operations per share - basic . . . . . .
Earnings from discontinued operations 
Discontinued operations per share - basic  . . . . . . . . . . . . . . . .
Gain on disposal of newspaper businesses per share - basic  . .
Net income per share - basic  . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings from continuing operations per share - diluted . . . . .
Earnings from discontinued operations 
0.02
Discontinued operations per share - diluted  . . . . . . . . . . . . . . .
—
Gain on disposal of newspaper businesses per share - diluted
$1.51
Net income per share - diluted  . . . . . . . . . . . . . . . . . . . . . . .
Dividends per share   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$0.16
(1) Results for the f irst quarter of 2009 include the following special items: workforce restructuring and related expenses of $6 million pre-tax ($4 million
after-tax or $0.02 per share) and a pension gain of $40 million pre-tax ($25 million after -tax or $0.11 per share). Refer to pag e 30 and Notes 3 and 4 to
the Consolidated Financial Statements for more infor mation on special items.

—
—
$0.30
$0.04 

0.02
—
$1.52
$1.49

—
—
$0.34
$0.34

—
—
$0.31
$0.31

0.02
—
$0.57
$0.54

—
—
$0.30
$0.30

—
—
$0.31
$0.04

0.02
—
$0.56
$0.04

—
—
$0.34
$0.04

$0.55

$1.50

(2) Results for the second quar ter of 2009 include the following special items: facility consolidation and asset impair ment charges of $47 million pre-tax ($30
million after-tax or $0.13 per share), workforce restructuring and related expenses of $16 million pre-tax ($10 million after -tax or $0.04 per share), debt
exchange gain of $43 million pre-tax ($26 million after -tax or $0.11 per share) and an impair ment of publishing assets sold charge of $28 million pre-tax ($24
million after-tax or $0.10 per share). Refer to page 30 and Notes 3 and 4 to the Consolidated F inancial Statements for more infor mation on special items.
(3) Results for the third quar ter of 2009 include the following special items: facility consolidation and asset impair ment charges of $39 million pre-tax ($24
million after-tax or $0.10 per share), workforce restructuring and related expenses of $2 million pre-tax ($1 million after -tax or $0.01 per share) and an
impairment of equity method investment charge of $5 million pre-tax ($4 million after -tax or $0.02 per share). Refer to page 30 and Notes 3 and 4 to
the Consolidated Financial Statements for more infor mation on special items.

(4) Results for the fourth quarter of 2009 include the following special items: facility consolidation and asset impair ment charges of $46 million pre-tax

($34 million after-tax or $0.14 per share), workforce restructuring and related expenses of $3 million pre-tax ($2 million afte r-tax or $0.01 per share),
and impairment of equity method investments charge of $4 million pre-tax ($2 million after -tax or $0.01 per share). Refer to pa ge 30 and Notes 3 and 4
to the Consolidated Financial Statements for more infor mation on special items.

81

SCHEDULE II – Valuation and qualifying accounts and reserves

In thousands of dollars

Allowance for doubtful receivables 

Balance at
beginning 
of period

Additions charged
to cost and expenses

Additions/(reductions)
for acquisitions/
dispositions (2)

Deductions
from reserves (1)

Balance at
end of period

Fiscal year ended Dec. 26, 2010  . . . . . . .
Fiscal year ended Dec. 27, 2009  . . . . . . .
Fiscal year ended Dec. 28, 2008  . . . . . . .
(1) Consists of write-offs, net of recoveries in each year. 
(2) Also includes foreign cur rency translation adjustments in each y ear.

$ 46,255
$ 59,008
$ 36,772

$ 18,241
$ 34,492
$ 57,671

$ (3,643)
$
213
$ 4,080

$(21,434)
$(47,458)
$(39,515)

$ 39,419
$ 46,255
$ 59,008

ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH
ACCOUNTANTS ON ACCOUNTING AND FINANCIAL 
DISCLOSURE

None.

ITEM 9A.  CONTROLS AND PROCEDURES

Conclusion Regarding the Effectiveness 
of Disclosure Controls and Procedures
Under the supervision and with the par ticipation of our manage-
ment, including our principal executive officer and principal f inan-
cial officer, we conducted an evaluation of our disclosure controls
and procedures, as such ter m is def ined under Rule 13a-15(e) prom-
ulgated under the Securities Exchange Act of 1934, as amended 
(the Exchange Act). Based on this evaluation, our principal execu-
tive officer and our principal f inancial officer concluded that our
disclosure controls and procedures were effective as of the end of
the period covered by this annual report.

Management’s Report on Internal Control 
Over Financial Reporting
Our management is responsible for establishing and maintaining
adequate internal control over financial reporting, as such term is
defined in Exchange Act Rule 13a-15(f). Under the super vision and
with the participation of our management, including our principal
executive officer and principal f inancial officer, we conducted an
evaluation of the effectiveness of our internal control over financial
reporting based on the framework in “Internal Control – Integrated
Framework” issued by the Committee of Sponsoring Or ganizations
of the Treadway Commission. Based on our e valuation under the
framework in “Internal Control – Integrated Framework,” our man-
agement concluded that our inter nal control over financial reporting
was effective as of Dec. 26, 2010.

The effectiveness of our internal control over financial reporting

as of Dec. 26, 2010, has been audited b y Ernst & Young LLP, an
independent registered public accounting f irm, as stated in its repor t
which is included elsewhere in this item.

Changes in Internal Control Over Financial Reporting
There has been no change in the compan y’s internal control over
financial reporting that occurred during the company’s fiscal quarter
ended Dec. 26, 2010, that has materiall y affected, or is reasonably
likely to materially affect, the company’s internal control over finan-
cial reporting.

82

Because of its inherent limitations, inter nal control over finan-
cial reporting may not prevent or detect misstatements. Also, projec-
tions of any evaluation of effectiveness to future periods are subject
to the risk that controls may become inadequate because of changes
in conditions, or that the de gree of compliance with the policies or
procedures may deteriorate.

In our opinion, Gannett Co., Inc. maintained, in all material
respects, effective internal control over financial reporting as of
December 26, 2010, based on the COSO criteria.

We also have audited, in accordance with the standards of the
Public Company Accounting Oversight Board (United States), the
2010 consolidated f inancial statements of Gannett Co., Inc. and our
report dated February 23, 2011 expressed an unqualif ied 
opinion thereon.

McLean, Virginia
February 23, 2011

Report of Ernst & Young LLP,
Independent Registered Public Accounting Firm,
on Internal Control Over Financial Reporting

Board of Directors and Shareholders of Gannett Co., Inc.:

We have audited Gannett Co., Inc.’s internal control over finan-
cial reporting as of December 26, 2010, based on criteria estab lished
in Internal Control—Integrated Framework issued by the Committee
of Sponsoring Organizations of the Treadway Commission (the
COSO criteria). Gannett’s management is responsible for maintain-
ing effective internal control over financial reporting, and for its
assessment of the effectiveness of internal control over financial
reporting included in the accompanying Management’s Report on
Internal Control Over Financial Reporting. Our responsibility is to
express an opinion on the compan y’s internal control over financial
reporting based on our audit. 

We conducted our audit in accordance with the standards of the
Public Company Accounting Oversight Board (United States). Those
standards require that we plan and perform the audit to obtain rea-
sonable assurance about whether effective internal control over
financial reporting was maintained in all material respects. Our audit
included obtaining an understanding of inter nal control over finan-
cial reporting, assessing the risk that a material w eakness exists, test-
ing and evaluating the design and operating effectiveness of internal
control based on the assessed risk, and perfor ming such other proce-
dures as we considered necessary in the circumstances. We believe
that our audit provides a reasonable basis for our opinion.

A company’s internal control over financial reporting is a

process designed to provide reasonable assurance regarding the reli-
ability of f inancial reporting and the preparation of f inancial state-
ments for external purposes in accordance with generally accepted
accounting principles. A company’s internal control over financial
reporting includes those policies and procedures that (1) per tain to
the maintenance of records that, in reasonab le detail, accurately and
fairly reflect the transactions and dispositions of the assets of the
company; (2) provide reasonable assurance that transactions are
recorded as necessary to permit preparation of f inancial statements
in accordance with generally accepted accounting principles, and
that receipts and expenditures of the company are being made only
in accordance with authorizations of management and directors of
the company; and (3) provide reasonable assurance regarding pre-
vention or timely detection of unauthorized acquisition, use, or dis-
position of the company’s assets that could have a material effect on
the financial statements.

83

PART III

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND
CORPORATE GOVERNANCE

Below is a listing of the e xecutive officers of the company. Executive
officers serve for a term of one year and may be re-elected. A list of
directors is incorporated by reference to the company’s Proxy
Statement pursuant to general instr uction G(3) to Form 10-K.

William A. Behan
Senior Vice President, Labor Relations, Gannett (2010-present).
Formerly: Vice President, Labor Relations (2007-2010); Director,
Labor Relations and Labor Counsel (1994-2007). Age 52.

Paul Davidson 
Chairman and Chief Executive Officer, Newsquest (2003-present).
Age 56. U.K. citizen.

Robert J. Dickey
President, U.S. Community Publishing, formerly Newspaper
Division (February 2008-present). Formerly: Senior Group
President, Gannett’s Pacific Group and Chairman of Phoenix
Newspapers Inc. (2005-2008); President and Pub lisher of The
Desert Sun, Palm Springs, CA, (1993-2005) and Group  Vice
President of the Pacific Group (1997-2005). Age 53.

Craig A. Dubow 
Chairman and Chief Executive Officer (February 2010-present)
Formerly: Chairman, President and CEO (2006-2010); President
and CEO (2005-2006); and President and CEO , Gannett
Broadcasting (2001-2005). Age 56.

Paul N. Saleh 
Senior Vice President and Chief Financial Officer (2010-present).
Formerly: Managing Partner, Menza Partners LLC, a private
investment firm (2008-2010); Chief Financial Officer, Sprint
Nextel (2005-2008); Executive Vice President and CFO, Nextel
(2001-2005). Age 54.

John A. Williams 
President, Gannett Digital Ventures (January 2008-present).
Formerly: President, Gannett Digital (Januar y 2006-December
2007); Senior Vice President, Diversified Business and
Development, Newspaper Division (2003-2005). Age 60.

ITEM 11.  EXECUTIVE COMPENSATION

Incorporated by reference to the company’s Proxy Statement 
pursuant to General Instruction G(3) to Form 10-K.

ITEM 12.  SECURITY OWNERSHIP OF CERTAIN 
BENEFICIAL OWNERS AND MANAGEMENT AND
RELATED STOCKHOLDER MATTERS

Incorporated by reference to the company’s Proxy Statement 
pursuant to General Instruction G(3) to Form 10-K.

ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED
TRANSACTIONS, AND DIRECTOR INDEPENDENCE

Incorporated by reference to the company’s Proxy Statement 
pursuant to General Instruction G(3) to Form 10-K.

Daniel S. Ehrman, Jr. 
Vice President, Planning & Development (1997-present). Age 64.

ITEM 14.  PRINCIPAL ACCOUNTANT FEES AND
SERVICES

George R. Gavagan 
Vice President and Controller (1997-present). Age 64.

Incorporated by reference to the company’s Proxy Statement 
pursuant to General Instruction G(3) to Form 10-K.

Roxanne V. Horning 
Senior Vice President, Human Resources (July 2006-present).
Formerly: Vice President, Human Resources (2005-2006); and
Vice President, Compensation and Benef its (2003-2005). Age 61.

David L. Hunke 
President and Publisher, USA TODAY (April 2009-present).
Formerly: CEO, Detroit Media Partnership and Publisher of
Detroit Free Press (2005-2009); and President and Pub lisher of
Rochester Democrat and Chronicle (1999-2005). Age 58.

David T. Lougee 
President, Gannett Broadcasting (July 2007-present). Formerly:
Executive Vice President, Media Relations, Belo (2006-2007);
Senior Vice President, Belo (2005-2006); General Manager, Belo
TV and Cable Operations, Seattle/Tacoma (2000-2005). Age 52.

Gracia C. Martore 
President and Chief Operating Officer (February 2010-present).
Formerly: Executive Vice President and CFO (2006-2010); Senior
Vice President and CFO (2003-2006). Age 59.

Todd A. Mayman 
Senior Vice President, General Counsel and Secretar y (April 2009-
present). Formerly: Vice President, Associate General Counsel,
Secretary and Chief Governance Officer (2007-2009); and Vice
President, Associate General Counsel and Secretar y (2003-2007).
Age 51.

84

PART IV

ITEM 15.  EXHIBITS AND FINANCIAL STATEMENT 
SCHEDULES

(a) Financial Statements, Financial Statement Schedules and
Exhibits.

(1) Financial Statements.

As listed in the Index to Financial Statements and

Supplementary Data on page 48.

(2) Financial Statement Schedules.

As listed in the Index to Financial Statements and

Supplementary Data on page 48.

Note: All other schedules are omitted as the required infor ma-

tion is not applicable or the information is presented in the 
consolidated financial statements or related notes.

(3)  Exhibits.

See Exhibit Index on pages 86-90 for list of exhibits filed with
this Form 10-K. Management contracts and compensator y plans or
arrangements are identif ied with asterisks on the Exhibit Inde x.

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the
Securities Exchange Act of 1934, the registrant has duly caused
this report to be signed on its behalf b y the undersigned thereunto
duly authorized.

Dated: February 23, 2011 

Dated: February 23, 2011

GANNETT CO., INC. (Registrant)

Dated: February 23, 2011 

/s/Douglas H. McCorkindale
———————————————
Craig A. Dubow,
Director, Chairman

/s/Meredith A. Brokaw
———————————————
Howard D. Elias, Director

By:/s/Gracia C. Martore

———————————————
Paul N. Saleh,
Senior Vice President and 
Chief Financial Officer
(principal financial officer)

Pursuant to the requirements of the Securities Exchange  Act of

1934, this report has been signed below by the following persons
on behalf of the registrant in the capacities and on the dates indi-
cated.

Dated: February 23, 2011 

Dated: February 23, 2011 

Dated: February 23, 2011 

/s/Craig A. Dubow
———————————————
Craig A. Dubow,
Chairman and Chief Executive 
Officer (principal executive officer)

/s/Paul N. Saleh
———————————————
Paul N. Saleh,
Senior Vice President and 
Chief Financial Officer 
(principal financial officer)

/s/George R. Gavagan
———————————————
George R. Gavagan,
Vice President and Controller
(principal accounting officer)

Dated: February 23, 2011 

/s/Douglas H. McCorkindale
———————————————
Arthur H. Harper, Director

Dated: February 23, 2011 

/s/James A. Johnson
———————————————
John Jeffry Louis, Director

Dated: February 23, 2011 

/s/H. Jesse Arnelle
———————————————
Marjorie Magner, Director

Dated: February 23, 2011 

/s/H. Jesse Arnelle
———————————————
Scott K. McCune, Director

Dated: February 23, 2011 

/s/H. Jesse Arnelle
———————————————
Duncan M. McFarland, Director

Dated: February 23, 2011 

/s/Donna E. Shalala
———————————————
Donna E. Shalala, Director

Dated: February 23, 2011 

/s/Meredith A. Brokaw
———————————————
Neal Shapiro, Director

Dated: February 23, 2011 

/s/Karen Hastie Williams
———————————————
Karen Hastie Williams, Director

85

EXHIBIT INDEX

Exhibit
Number Exhibit

Location

3-1

3-2

4-1

4-2

4-3

4-4

4-5

4-6

4-7

4-8

Third Restated Certificate of Incorporation of 
Gannett Co., Inc.   

Incorporated by reference to Exhibit 3-1 to Gannett Co., Inc. ’s 
Form 10-Q for the f iscal quarter ended April 1, 2007.

Amended by-laws of Gannett Co., Inc.

Incorporated by reference to Exhibit 3-2 to Gannett Co., Inc. ’s 
Form 10-Q for the f iscal quarter ended June 27, 2010.

Indenture dated as of March 1, 1983, betw een 
Gannett Co., Inc. and Citibank, N .A., as Trustee.

Incorporated by reference to Exhibit 4-2 to Gannett Co., Inc. ’s 
Form 10-K for the f iscal year ended December 29, 1985.

First Supplemental Indenture dated as of No vember 5, 
1986, among Gannett Co., Inc., Citibank, N .A., as 
Trustee, and Sovran Bank, N.A., as Successor Trustee.

Second Supplemental Indenture dated as of June 1, 
1995, among Gannett Co., Inc., NationsBank, N .A.,  
as Trustee, and Crestar Bank, as Trustee.

Third Supplemental Indenture, dated as of March 14, 
2002, between Gannett Co., Inc. and Wells Fargo 
Bank Minnesota, N.A., as Trustee.

Fourth Supplemental Indenture, dated as of June 16, 
2005, between Gannett Co., Inc. and Wells Fargo 
Bank Minnesota, N.A., as Trustee.

Fifth Supplemental Indenture, dated as of Ma y 26, 2006,  
between Gannett Co., Inc. and Wells Fargo Bank, N.A., 
as Trustee.

Sixth Supplemental Indenture, dated as of June 29, 2007,  
between Gannett Co., Inc. and Wells Fargo Bank, N.A., 
as Successor Trustee.

Incorporated by reference to Exhibit 4 to Gannett Co., Inc. ’s 
Form 8-K f iled on November 9, 1986.

Incorporated by reference to Exhibit 4 to Gannett Co., Inc. ’s
Form 8-K f iled on June 15, 1995.

Incorporated by reference to Exhibit 4.16 to Gannett Co., Inc. ’s 
Form 8-K f iled on March 14, 2002.

Incorporated by reference to same numbered e xhibit to Gannett 
Co., Inc.’s Form 10-Q for the f iscal quarter ended June 26, 2005.

Incorporated by reference to Exhibit 4-5 to Gannett Co. Inc. ’s  
Form 10-Q for the f iscal quarter ended June 25, 2006.

Incorporated by reference to Exhibit 4.5 to Gannett Co., Inc. ’s 
Form 10-Q for the f iscal quarter ended July 1, 2007.

Specimen Certificate for Gannett Co., Inc.’s common 
stock, par value $1.00 per share. 

Incorporated by reference to Exhibit 2 to Gannett Co., Inc. ’s 
Form 8-B f iled on June 14, 1972.

10-1    

Gannett Co., Inc. 1978 Executive Long-Term 
Incentive Plan.*                            

86

Incorporated by reference to Exhibit 10-3 to Gannett Co., Inc. ’s 
Form 10-K for the f iscal year ended December 28, 1980.  
Amendment No. 1 incor porated by reference to Exhibit 20-1 to 
Gannett Co., Inc.’s Form 10-K for the f iscal year ended December
27, 1981. Amendment No. 2 incor porated by reference to Exhibit
10-2 to Gannett Co., Inc.’s Form 10-K for the f iscal year ended 
December 25, 1983. Amendments Nos. 3 and 4 incor porated by 
reference to Exhibit 4-6 to Gannett Co., Inc. ’s Form S-8 
Registration Statement No. 33-28413 f iled on May 1, 1989. 
Amendments Nos. 5 and 6 incor porated by reference to Exhibit 
10-8 to Gannett Co., Inc.’s Form 10-K for the f iscal year ended 
December 31, 1989. Amendment No. 7 incor porated by reference 
to Gannett Co., Inc.’s Form S-8 Registration Statement No. 333-
04459 filed on May 24, 1996. Amendment No. 8 incor porated by 
reference to Exhibit 10-3 to Gannett Co., Inc. ’s Form 10-Q for the 
fiscal quarter ended September 28, 1997. Amendment dated 
December 9, 1997, incor porated by reference to Gannett Co., Inc.’s
1997 Form 10-K. Amendment No. 9 incor porated by reference  
to Exhibit 10-3 to Gannett Co., Inc.’s Form 10-Q for the f iscal  
quarter ended June 27, 1999. Amendment No. 10 incor porated by 
reference to Exhibit 10-3 to Gannett Co., Inc. ’s Form 10-Q for  
the fiscal quarter ended June 25, 2000. Amendment No. 11 
incorporated by reference to Exhibit 10-3 to Gannett Co., Inc. ’s 
Form 10-K for the f iscal year ended December 31, 2000.

10-3-1

10-3-2

10-4   

10-4-4

10-4-5

10-5

10-5-1

10-5-2

10-2

10-2-1

Supplemental Executive Medical Plan Amended and 
Restated as of January 1, 2011.*

Supplemental Executive Medical Plan for Retired  
Executives dated December 22, 2010 and effective 
January 1, 2011.*

10-3

Gannett Supplemental Retirement Plan Restatement.* 

Amendment No. 1 to the Gannett Co., Inc. Supplemental  
Retirement Plan dated July 31, 2008 and effective
August 1, 2008.*

Attached.

Attached.

Incorporated by reference to Exhibit 10-2 to Gannett Co., Inc. ’s
Form 10-Q for the f iscal quarter ended September 30, 2007.

Incorporated by reference to Exhibit 10-1 to Gannett Co., Inc. ’s
Form 10-Q for the f iscal quarter ended September 28, 2008.

Amendment No. 2 to the Gannett Co., Inc. Supplemental    
Retirement Plan dated December 22, 2010.*

Attached.

Gannett Co., Inc. Defer red Compensation Plan
Restatement dated February 1, 2003 (reflects all
amendments through July 25, 2006).*

Incorporated by reference to the same-numbered Exhibit
to Gannett Co., Inc.’s Form 10-K for the f iscal year ended 
December 31, 2006.

10-4-1    Gannett Co., Inc. Defer red Compensation Plan Rules

for Post-2004 Deferrals.*

Incorporated by reference to Exhibit 10-3 to Gannett Co., Inc. ’s
Form 10-Q for the f iscal quarter ended July 1, 2007.

10-4-2    Amendment No. 1 to the Gannett Co., Inc. Defer red 

Compensation Plan Rules for Post-2004 Deferrals
dated July 31, 2008 and effective August 1, 2008.*

10-4-3    Amendment No. 2 to the Gannett Co., Inc. Defer red 

Compensation Plan Rules for Post-2004 Deferrals
dated December 9, 2008.*

Amendment No. 3 to the Gannett Co., Inc. Defer red  
Compensation Plan Rules for Post-2004 Deferrals  
dated October 27, 2009.*

Amendment No. 4 to the Gannett Co., Inc. Defer red   
Compensation Plan Rules for Post-2004 Deferrals   
dated December 22, 2010.*

Incorporated by reference to Exhibit 10-2 to Gannett Co., Inc. ’s
Form 10-Q for the f iscal quarter ended September 28, 2008.

Incorporated by reference to Exhibit 10-4-3 to Gannett Co., Inc.’s 
Form 10-K for the f iscal year ended December 28, 2008.

Incorporated by reference to Exhibit 10-4-4 to Gannett Co., Inc. ’s
Form 10-K for the f iscal year ended December 27, 2009.

Attached.

Gannett Co., Inc. Transitional Compensation Plan  
Restatement.*  

Incorporated by reference to Exhibit 10-1 to Gannett Co., Inc. ’s
Form 10-Q for the f iscal quarter ended September 30, 2007.

Amendment No. 1 to Gannett Co., Inc.  Transitional   
Compensation Plan Restatement dated as of Ma y 4, 2010.*  

Incorporated by reference to Exhibit 10-3 to Gannett Co., Inc. ’s
Form 10-Q for the f iscal quarter ended March 28, 2010.

Amendment No. 2 to Gannett Co., Inc.  Transitional    
Compensation Plan Restatement dated as of   
December 22, 2010.*

Attached.

10-6   

Gannett Co., Inc. Omnibus Incentive Compensation Plan,
as amended and restated as of Ma y 4, 2010.*

Incorporated by reference to Exhibit 10-2 to Gannett Co., Inc. ’s
Form 10-Q for the f iscal quarter ended March 28, 2010.

10-6-1    Gannett Co., Inc. 2001 Inland Revenue Approved 

Sub-Plan for the United Kingdom.*

Incorporated by reference to Exhibit 10-1 to Gannett Co., Inc. ’s 
Form 10-Q for the f iscal quarter ended September 26, 2004.

10-6-2

Form of Director Stock Option Award Agreement.*

10-6-3

Form of Director Restricted Stock Award Agreement.*

Incorporated by reference to Exhibit 10-7-3 to Gannett Co., Inc. ’s
Form 10-K for the f iscal year ended December 30, 2007.

Incorporated by reference to Exhibit 10-6-4 to Gannett Co., Inc.’s
Form 10-K for the f iscal year ended December 28, 2008.

10-6-4

Form of Executive Officer Stock Option Award Agreement.* Incorporated by reference to Exhibit 10-6-5 to Gannett Co., Inc.’s

Form 10-K for the f iscal year ended December 28, 2008.

10-6-5

10-7

Form of Executive Officer Restricted Stock Unit Award  
Agreement.*

Incorporated by reference to Exhibit 10-6-6 to Gannett Co., Inc.’s
Form 10-K for the f iscal year ended December 28, 2008.

Gannett U.K. Limited Share Incentive Plan, 
as amended effective June 25, 2004.* 

Incorporated by reference to Exhibit 10-2 to Gannett Co., Inc. ’s 
Form 10-Q for the f iscal quarter ended June 27, 2004.

87

Incorporated by reference to Exhibit 10-2 to Gannett Co., Inc. ’s
Form 10-Q for the f iscal quarter ended March 28, 2004.

Incorporated by reference to Exhibit 10-5 to Gannett Co., Inc. ’s
Form 10-Q for the f iscal quarter ended April 1, 2007.

Incorporated by reference to Exhibit 10-3 to Gannett Co., Inc. ’s
Form 10-Q for the f iscal quarter ended September 28, 2008.

Incorporated by reference to Exhibit 10-2 to Gannett Co., Inc. ’s 
Form 10-Q for the f iscal quarter ended September 27, 2009.

Incorporated by reference to Exhibit 10-3 to Gannett Co., Inc. ’s 
Form 10-Q for the f iscal quarter ended September 26, 2010.

Attached. 

Incorporated by reference to Exhibit 10-16 to Gannett Co., Inc. ’s 
Form 10-K for the f iscal year ended December 26, 2004.

Incorporated by reference to Exhibit 10-3 to Gannett Co., Inc. ’s
Form 10-Q for the f iscal quarter ended April 1, 2007.

Incorporated by reference to Exhibit 10-4 to Gannett Co., Inc. ’s
Form 10-Q for the f iscal quarter ended September 28, 2008.

Incorporated by reference to Exhibit 10-1 to Gannett Co., Inc. ’s 
Form 10-Q for the f iscal quarter ended September 27, 2009.

Incorporated by reference to Exhibit 10-4 to Gannett Co., Inc. ’s 
Form 10-Q for the f iscal quarter ended September 26, 2010.

Attached.

Incorporated by reference to Exhibit 10-17 to Gannett Co., Inc. ’s
Form 10-K for the f iscal year ended December 26, 2004.

Competitive Advance and Revolving Credit Agreement 
among Gannett Co., Inc., the Several Lenders from Time 
to Time Parties Thereto, Bank of America, N.A., as 
Administrative Agent and JPMorgan Chase Bank, as 
Syndication Agent, dated as of February 27, 2004, and 
Effective as of March 15, 2004.

First Amendment, dated as of February 28, 2007, and  
Effective as of March 15, 2007, to Competiti ve 
Advance and Revolving Credit Agreement. 

Second Amendment, dated as of October 23, 2008, and  
Effective as of October 31, 2008, to Competiti ve 
Advance and Revolving Credit Agreement. 

Third Amendment, dated as of September 28, 2009, 
to Competitive Advance and Revolving Credit 
Agreement, dated as of February 27, 2004 and
effective as of March 15, 2004.

Fourth Amendment, dated as of August 25, 2010 to  
Competitive Advance and Revolving Credit Agreement,  
dated as of February 27, 2004 and effective as of 
March 15, 2004.

Fifth Amendment, dated as of September 30, 2010 to  
Competitive Advance and Revolving Credit Agreement,  
dated as of February 27, 2004 and effective as of 
March 15, 2004.

Competitive Advance and Revolving Credit Agreement 
among Gannett Co., Inc., the Several Lenders from Time 
to Time Parties Thereto, Bank of America, N.A., as 
Administrative Agent, JPMorgan Chase Bank, N.A., 
as Syndication Agent, and Barclays Bank PLC, as 
Documentation Agent, dated as of December 13, 2004, 
and Effective as of January 5, 2005.

First Amendment, dated as of February 28, 2007, and  
Effective as of March 15, 2007, to Competiti ve 
Advance and Revolving Credit Agreement. 

Second Amendment, dated as of October 23, 2008, and  
Effective as of October 31, 2008, to Competiti ve 
Advance and Revolving Credit Agreement.

Third Amendment, dated as of September 28, 2009,  
to Competitive Advance and Revolving Credit 
Agreement, dated as of December 13, 2004 and
effective as of January 5, 2005.

Fourth Amendment, dated as of August 25, 2010,  
to Competitive Advance and Revolving Credit Agreement, 
dated as of December 13, 2004, and ef fective as of 
January 5, 2005.

Fifth Amendment, dated as of September 30, 2010,   
to Competitive Advance and Revolving Credit Agreement, 
dated as of December 13, 2004, and ef fective as of 
January 5, 2005.

Amended and Restated Competitive Advance and 
Revolving Credit Agreement among Gannett Co., Inc., the 
Several Lenders from Time to Time Parties Thereto, Bank of 
America, N.A., as Administrative Agent, JPMorgan Chase 
Bank, N.A., as Syndication Agent, and Barclays Bank PLC, 
as Documentation Agent, dated as of March 11, 2002, and 
Effective as of March 18, 2002, as  Amended and Restated as 
of December 13, 2004, and Effective as of January 5, 2005.

10-8

10-8-1

10-8-2

10-8-3  

10-8-4  

10-8-5  

10-9

10-9-1

10-9-2

10-9-3  

10-9-4  

10-9-5  

10-10

88

10-10-1

First Amendment, dated as of February 28, 2007, and  
Effective as of March 15, 2007, to  Amended and  
Restated Competitive Advance and Revolving
Credit Agreement. 

10-10-2

Second Amendment, dated as of October 23, 2008, and  
Effective as of October 31, 2008, to  Amended and Restated 
Competitive Advance and Revolving Credit Agreement.

10-10-3   Third Amendment, dated as of September 28, 2009, 
to Amended and Restated Competitive Advance and  
Revolving Credit Agreement, dated as of March 11, 2002 
and effective as of March 18, 2002, as amended and 
restated as of December 13, 2004 and ef fective as of 
January 5, 2005.

10-10-4   Fourth Amendment, dated as of August 25, 2010,  

to Amended and Restated Competitive Advance and   
Revolving Credit Agreement, dated as of March 11, 
2002 and effective as of March 18, 2002, as amended 
and restated as December 13, 2004 and ef fective as of 
January 5, 2005.

Incorporated by reference to Exhibit 10-4 to Gannett Co., Inc. ’s
Form 10-Q for the f iscal quarter ended April 1, 2007.

Incorporated by reference to Exhibit 10-5 to Gannett Co., Inc. ’s
Form 10-Q for the f iscal quarter ended September 28, 2008.

Incorporated by reference to Exhibit 10-3 to Gannett Co., Inc. ’s 
Form 10-Q for the f iscal quarter ended September 27, 2009.

Incorporated by reference to Exhibit 10-5 to Gannett Co., Inc. ’s 
Form 10-Q for the f iscal quarter ended September 26, 2010.

10-10-5   Fifth Amendment, dated as of September 30, 2010,   

Attached.

10-11

10-12

10-13

10-13-1

10-13-2

10-14

10-14-1

10-14-2

10-15

10-16

to Amended and Restated Competitive Advance and    
Revolving Credit Agreement, dated as of March 11, 
2002 and effective as of March 18, 2002, as amended 
and restated as December 13, 2004 and ef fective as of 
January 5, 2005.

Master Assignment and Assumption Agreement, dated  
September 30, 2010 to (i) the Amended and Restated 
Competitive Advance and Revolving Credit Agreement, 
dated as of March 11, 2002 and ef fective as of March 18, 
2002, as amended and restated as of December 13, 2004 
and effective as of January 5, 2005; (ii) the Competitive 
Advance and Revolving Credit Agreement, dated as of 
February 27, 2004 and effective as of March 15, 2004; 
and (iii) the Competitive Advance and Revolving Credit 
Agreement, dated as of December 13, 2004 and ef fective 
as of January 5, 2005.

Attached.

Description of Gannett Co., Inc.’s Non-Employee Director 
Compensation.*

Incorporated by reference to Exhibit 10-1 to Gannett Co., Inc. ’s
Form 10-Q for the f iscal quarter ended March 28, 2010.

Employment Agreement dated February 27, 2007, 
between Gannett Co., Inc. and Craig A. Dubow.*

Incorporated by reference to Exhibit 10-14 to Gannett Co., Inc.’s 
Form 10-K for the f iscal year ended December 31, 2006.

Amendment, dated as of August 7, 2007, to  
Employment Agreement dated February 27, 2007.*

Incorporated by reference to Exhibit 10-4 to Gannett Co., Inc. ’s
Form 10-Q for the f iscal quarter ended July 1, 2007.

Amendment, dated as of December 24, 2010,   
to Employment Agreement dated February 27, 2007.*

Attached.

Employment Agreement dated February 27, 2007, 
between Gannett Co., Inc. and Gracia C. Mar tore.*

Incorporated by reference to Exhibit 10-15 to Gannett Co., Inc.’s 
Form 10-K for the f iscal year ended December 31, 2006.

Amendment, dated as of August 7, 2007, to  
Employment Agreement dated February 27, 2007.*

Incorporated by reference to Exhibit 10-5 to Gannett Co., Inc. ’s
Form 10-Q for the f iscal quarter ended July 1, 2007.

Amendment, dated as of December 24, 2010, to   
Employment Agreement dated February 27, 2007.*

Attached.

Amendment for section 409A Plans dated  
December 31, 2008.*

Incorporated by reference to Exhibit 10-14 to Gannett Co., Inc.’s
Form 10-K for the f iscal year ended December 28, 2008.

Executive Life Insurance Plan document dated  
December 31, 2008.*

Incorporated by reference to Exhibit 10-15 to Gannett Co., Inc.’s
Form 10-K for the f iscal year ended December 28, 2008.

89

10-17

Termination Benefits Agreement dated as of November 15, 
2010 between Gannett Co., Inc. and Paul N. Saleh.*

Incorporated by reference to Exhibit 99-2 to Gannett Co., Inc. ’s
Form 8-K f iled on November 17, 2010.

10-18

Key Executive Life Insurance Plan dated October 29, 2010.*

Incorporated by reference to Exhibit 10-1 to Gannett Co., Inc.’s
Form 10-Q for the f iscal quarter ended September 26, 2010.

Form of Participation Agreement under Key Executive
Life Insurance Plan.*

Incorporated by reference to Exhibit 10-2 to Gannett Co., Inc. ’s
Form 10-Q for the f iscal quarter ended September 26, 2010.

Omnibus Amendment to Terms and Conditions of 
Restricted Stock Awards dated as of December 31, 2008.*

Incorporated by reference to Exhibit 10-17 to Gannett Co., Inc.’s
Form 10-K for the f iscal year ended December 28, 2008.

Omnibus Amendment to Terms and Conditions of 
Stock Unit Awards dated as of December 31, 2008.*

Incorporated by reference to Exhibit 10-18 to Gannett Co., Inc.’s
Form 10-K for the f iscal year ended December 28, 2008.

Omnibus Amendment to Terms and Conditions of 
Stock Option Awards dated as of December 31, 2008.*

Incorporated by reference to Exhibit 10-19 to Gannett Co., Inc. ’s
Form 10-K for the f iscal year ended December 28, 2008.

10-19

10-20

10-21

10-22

21

23

31-1    

31-2    

32-2

101

Subsidiaries of Gannett Co., Inc. 

Consent of Ernst & Young LLP, Independent Registered 
Public Accounting Firm.

Certification Pursuant to Rule 13a-14(a) under the 
Securities Exchange Act of 1934.

Certification Pursuant to Rule 13a-14(a) under the
Securities Exchange Act of 1934.

32-1    

Section 1350 Certification. 

Section 1350 Certification. 

Attached.

Attached.

Attached.

Attached.

Attached.

Attached.

The following financial information from Gannett Co., Inc.  Attached.
Annual Report on Form 10-K for the year ended 
December 26, 2010, formatted in XBRL includes: 
(1) Consolidated Statements of Income (Loss) for the 
2010, 2009 and 2008 f iscal years, (ii) Consolidated Balance
Sheets at December 26, 2010 and December 27, 2009, 
(iii) Consolidated Cash Flow Statements for the 2010, 2009  
and 2008 f iscal years; (iv) Consolidated Statements of
Equity for the 2010, 2009 and 2008 f iscal years; and (v) the
Notes to Consolidated Financial Statements, tagged as 
blocks of text.

For purposes of the incor poration by reference of documents as Exhibits, all references to F orm 10-K, 10-Q and 8-K of Gannett C o., Inc.
refer to Forms 10-K, 10-Q and 8-K f iled with the Commission under Commission f ile number 1-6961.

The company agrees to furnish to the Commission, upon request, a cop y of each agreement with respect to long-ter m debt not f iled 
herewith in reliance upon the e xemption from f iling applicable to any series of debt which does not exceed 10% of the total con solidated
assets of the company.

*  Asterisks identify management contracts and compensator y plans or ar rangements.

90

GLOSSARY OF FINANCIAL TERMS

Presented below are def initions of certain key financial and opera-
tional terms that Gannett hopes will enhance the reading and under-
standing of Gannett’s 2010 Form 10-K.

AMORTIZATION - A charge against the company’s earnings that
represents the write off of intangible assets over the projected life of
the assets.

BALANCE SHEET - A summary statement that reflects the compa-
ny’s assets, liabilities and equity at a particular point in time.

BROADCASTING REVENUES - Primarily amounts charged to cus-
tomers for commercial advertising aired on the company’s television
stations.

CIRCULATION - The number of newspapers sold to customers 
each day (“paid circulation”). The company keeps separate records of
morning, evening and Sunday circulation.

CIRCULATION REVENUES - Amounts charged to newspaper 
readers or distributors reduced by the amount of discounts. Char ges
vary from city to city and depend on the type of sale (i.e., subscription
or single copy) and distributor arrangements.

COMPREHENSIVE INCOME - The change in equity (net assets) 
of the company from transactions and other events from non-owner
sources. Comprehensive income comprises net income and other items
reported directly in shareholders’ equity, principally the foreign cur ren-
cy translation adjustment and funded status of postretirement plans.

CURRENT ASSETS - Cash and other assets that are e xpected to be
converted to cash within one y ear.

CURRENT LIABILITIES - Amounts owed that will be paid within
one year.

DEFERRED INCOME - Revenue derived principally from advance
subscription payments for newspapers. Revenue is recognized in the
period in which it is earned (as newspapers are delivered).

DEPRECIATION - A charge against the company’s earnings that
allocates the cost of proper ty, plant and equipment over the estimated
useful lives of the assets.

DIGITAL/ONLINE REVENUES - These include revenue from
advertising placed on web sites that are associated with the compan y
publishing and broadcasting operations which are reflected as revenues
of those business segments, and revenues from the businesses that
comprise the Digital segment, principal of which are CareerBuilder
(employment web site) and PointRoll (technology/marketing services
revenue).

DIGITAL SEGMENT - Beginning with 2008, a new digital business
segment was reported, which includes CareerBuilder and ShopLocal
from the dates of their full consolidation, as w ell as PointRoll, Planet
Discover and Schedule Star.

DISCONTINUED OPERATIONS - A term which refers to business-
es which have been sold or disposed of b y the company. To achieve
comparability in f inancial reporting for all remaining operations, the
results from discontinued operations are reclassif ied from the normal
operating section of the Statements of Income and presented in a 
separate section entitled “Discontinued Operations.”

DIVIDEND - Payment by the company to its shareholders of a por tion
of its earnings.

EARNINGS PER SHARE (basic) - The company’s earnings divided
by the average number of shares outstanding for the period.

EARNINGS PER SHARE (diluted) - The company’s earnings 
divided by the average number of shares outstanding for the period ,
giving effect to assumed dilution from outstanding stock options and
restricted stock units.

EQUITY EARNINGS FROM INVESTMENTS - For those invest-
ments which are 50% or less owned by the company, an income or loss
entry is recorded in the Statements of Income representing the compa-
ny’s ownership share of the operating results of the in vestee company.

GAAP - Generally accepted accounting principles.

FOREIGN CURRENCY TRANSLATION - The process of reflect-
ing foreign currency accounts of subsidiaries in the repor ting currency
of the parent company.

FREE CASH FLOW - Net cash flow from operating activities
reduced by purchase of property, plant and equipment as well as pay-
ments for investments and increased by proceeds from investments and
voluntary pension contributions, net of related tax benef it.

GOODWILL - In a business purchase, this represents the e xcess of
amounts paid over the fair value of tangible and other identif ied 
intangible assets acquired net of liabilities assumed. 

INVENTORIES - Raw materials, principally newsprint, used in the
business.

NET INCOME ATTRIBUTABLE TO NONCONTROLLING
INTERESTS - The portion of equity and net ear nings in consolidated
subsidiaries that is owned by others.

ADVERTISING REVENUES - Amounts charged to customers for
space purchased in the company’s newspapers and/or the associated
web site. There are three major types of adv ertising revenue: retail ads
from local merchants, such as depar tment stores; classif ied ads, which
include automotive, real estate and “help w anted”; and national ads,
which promote products or brand names on a nationwide basis.

PRO FORMA - A non-GAAP manner of presentation intended to
provide improved comparability of f inancial results; it assumes b usi-
ness purchases/dispositions were completed at the beginning of the
earliest period discussed (i.e., results are compared for all periods b ut
only for businesses presently owned).

PURCHASE - A business acquisition. The acquiring company records
at its cost the acquired assets less liabilities assumed.  The reported
income of an acquiring company includes the operations of the
acquired company from the date of acquisition.

RESTRICTED STOCK - An award that gives key employees the
right to shares of the company’s stock, pursuant to a v esting schedule.

RETAINED EARNINGS - The earnings of the company not paid out
as dividends to shareholders.

STATEMENT OF CASH FLOWS - A financial statement that
reflects cash flows from operating, investing and f inancing activities,
providing a comprehensive view of changes in the compan y’s cash and
cash equivalents.

STATEMENT OF EQUITY - A statement that reflects changes in the
company’s common stock, retained ear nings and other equity accounts.

STATEMENT OF INCOME (LOSS) - A financial statement that
reflects the company’s profit by measuring revenues and expenses.

STOCK-BASED COMPENSATION - The payment to employees 
for services received with equity instruments such as stock options and
restricted stock.

STOCK OPTION - An award that gives key employees the right to
buy shares of the company’s stock, pursuant to a v esting schedule, at
the market price of the stock on the date of the a ward.

91

TABLE OF CONTENTS

SHAREHOLDER SERVICES

2010 Financial Summary  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Letter to Shareholders  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Board of Directors  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Company and Divisional Officers  . . . . . . . . . . . . . . . . . . . . . .

1

2

7

8

Form 10-K

COMPANY PROFILE: Gannett is a media and marketing solutions company with a diverse portfolio of broadcast, digital, mobile and
publishing companies.

Gannett provides consumers easy access to the things that matter most to them – any way and anywhere. 

Gannett’s portfolio of trusted brands helps business customers connect with these highly engaged audiences through its industry-

leading marketing services, customized solutions and national-to-local-to-personal reach.

As Gannett builds on its valuable local brands and strong journalism, it also is expanding its mobile and digital businesses. It is a

digital leader with a portfolio that includes a network of hundreds of local and national media organization web sites that reach 

52 million unique users monthly; CareerBuilder.com, the nation’s top employment site, which is expanding rapidly internationally and

is already in 18 countries outside the U.S.; and Gannett Digital Media Network, which includes top brands such as USATODAY.com, 

81 local MomsLikeMe.com sites;  HighSchoolSports.net, a top digital sports brand; and action sports network BNQT. 

USA TODAY, too, continues to be a leader in the mobile space, with more than 7 million total App downloads, including its iPad,

iPhone and Android Apps. Gannett Broadcasting is helping to lead the development of Digital Mobile TV.

At the same time, the company’s digital marketing companies offer innovative marketing solutions for any audience. PointRoll, 

an industry leader in rich media advertising solutions and technology, powers more than 50 percent of all rich media campaigns 

online and serves more than 150 billion ad impressions each year. ShopLocal is a leading provider of online marketing solutions that

connect retailers with shoppers through innovative and effective marketing, enabling more than 100 of the nation’s top retailers to

deliver localized promotions directly to shoppers.

The company’s 82 U.S. daily newspapers, including USA TODAY, reach 11.6 million readers every weekday and 12 million readers

every Sunday, providing important news and information from their customers’ neighborhoods and around the globe. USA TODAY,

the nation’s No. 1 newspaper in print circulation, and USATODAY.com reach a combined 5.9 million readers daily.

The Broadcasting Division’s 23 TV stations reach 21 million households, covering 18.2 percent of the U.S. population. Through its

Captivate subsidiary, the Broadcasting Division delivers news, information and advertising to a highly desirable audience demo-

graphic on 9,500 video screens located in elevators of office towers and select hotel lobbies in 25 major cities across North America. 

Newsquest is one of the U.K.’s leading regional community news providers, and its digital portfolio of newspaper and online-only

brands attracts nearly 7.5 million unique users each month. It has a portfolio of 17 daily paid-for newspapers and more than 200

weekly newspapers, magazines and trade publications. Newsquest owns a successful online publisher called s1, which is a leading

recruitment site in Scotland.

For more information, visit www.gannett.com.

GANNETT STOCK
Gannett Co., Inc. shares are traded on the New York Stock Exchange with the symbol GCI.
The company’s transfer agent and registrar is Wells Fargo Bank, N.A. General inquiries and
requests for enrollment materials for the programs described below should be directed to
Wells Fargo Shareowner Services, P.O. Box 64854, St. Paul, MN 55164-0854 or by telephone
at 1-800-778-3299 or at www.wellsfargo.com/contactshareownerservices.

DIVIDEND REINVESTMENT PLAN
The Dividend Reinvestment Plan (DRP) provides Gannett shareholders the opportunity to 
purchase additional shares of the company’s common stock free of brokerage fees or service
charges through automatic reinvestment of dividends and optional cash payments. Cash 
payments may range from a minimum of $10 to a maximum of $5,000 per month.

AUTOMATIC CASH INVESTMENT SERVICE FOR THE DRP
This service provides a convenient, no-cost method of having money automatically 
withdrawn from your checking or savings account each month and invested in Gannett
stock through your DRP account.

DIRECT DEPOSIT SERVICE
Gannett shareholders may have their quarterly dividends electronically credited to their 
checking or savings accounts on the payment date at no additional cost.

ANNUAL MEETING
The annual meeting of shareholders will be held at 10 a.m. (E.T.) Tuesday, May 3, 2011, at 
Gannett headquarters.

CORPORATE GOVERNANCE   
We have posted on our Web site (www.gannett.com) our principles of corporate governance,
ethics policy and the charters for the audit, digital technology, nominating and public 
responsibility and executive compensation committees of our board of directors, and we 
intend to post updates to these corporate governance materials promptly if any changes 
(including through any amendments or waivers of the ethics policy) are made. This site also
provides access to our annual report on Form 10-K, quarterly reports on Form 10-Q and cur-
rent reports on Form 8-K as filed with the SEC. Our Chairman and Chief Executive Officer,
Craig A. Dubow, and our Senior Vice President and Chief Financial Officer, Paul N. Saleh,
have delivered, and we have filed with our 2010 Form 10-K, all certifications required by the
rules of the SEC. Complete copies of our corporate governance materials and our Form 10-K
may be obtained by writing our Secretary at our corporate headquarters.

In accordance with the rules of the New York Stock Exchange, our Chairman and Chief 
Executive Officer, Craig A. Dubow, has certified, without qualification, that he is not aware 
of any violation by Gannett of the NYSE’s corporate governance listing standards.

THIS REPORT WAS WRITTEN 
AND PRODUCED BY EMPLOYEES 
OF GANNETT.

Vice President and Controller 

George Gavagan

Director of Consolidations 

and Financial Reporting 

Cam McClelland

Vice President/Corporate 

Communications

Robin Pence

Senior Manager/Publications 

Laura Dalton

Creative Director/Designer 

Michael Abernethy

Printing

Action Printing, Fond du Lac, Wis.

PHOTO CREDITS:

Page 2: Dubow by Stacey Wolf,

Gannett. 

Pages 3-6: David Yellen.

Page 7: Directors’ photos by 

Stacey Wolf, Gannett.

FOR MORE INFORMATION
News and information about Gannett is available on our Web site. Quarterly earnings infor-
mation will be available around the middle of April, July and October 2011. Shareholders 
who wish to contact the company directly about their Gannett stock should call Shareholder
Services at Gannett headquarters, 703-854-6960.

Printed on recycled paper. 

This report was printed using 
soy-based inks. The entire report
contains 10% total recovered
fiber/all post-consumer waste.

Gannett Headquarters
7950 Jones Branch Drive
McLean, VA  22107
703-854-6000

GANNETT CO., INC.
7950 Jones Branch Dr.
McLean, VA 22107
www.gannett.com

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