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Generac

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FY2015 Annual Report · Generac
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2015ANNUAL REPORT

4/26/16   10:51 AM

ABOUT GENERAC

Founded in 1959

A  leading  designer  and  manufacturer  of  a  wide  range  of  power  generation  equipment 

and other engine powered products serving residential, light commercial, industrial, oil & 

gas and construction markets.

Products  are  available  globally  through  a  broad  network  of  independent  dealers, 

distributors,  retailers,  wholesalers  and  equipment  rental  companies,  as  well  as  sold 

direct to certain end users.

Nine  acquisitions  completed  since  2011,  including  recent  strategic  acquisitions  of 

Country Home Products (August 2015) and Pramac (March 2016) 

Approximately 3,800 employees as of 03/01/2016

Global  manufacturing,  distribution  and  fulfillment  footprint  with  facilities  located  in  the 

U.S., Latin America, Europe and Asia. 

Approximately 7% CAGR in organic revenue over the past ten years (2005-2015)

Cumulative total return of GNRC shares of 170% over the past five years (2010-2015), 

as  compared  to  the  S&P  500  of  81%  during  the  same  period  (assumes  all  dividends 

were reinvested).

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1959CONTENTS

SHAREHOLDER LETTER                             

FINANCIALS                             

OTHER INFORMATION 

FORM 10-K 

5 

23

24

25

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2015ANNUAL REPORT 
 
 
 
 
 
 
 
 
 
 
 
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TO OUR SHAREHOLDERS

2015 was a year where we made important progress on a variety of strategic 

initiatives while facing some significant industry headwinds in key portions 

of  our  business.  These  headwinds  included  a  significant  decline  in  the 

overall power outage severity environment, the substantial decline in energy 

prices, and ongoing softness in telecom-related capital spending.   In spite 

of these end market challenges which were largely out of our control, we 

continued to execute on a number of key initiatives and projects throughout 

the  year  that  we  believe  are  important  to  positioning  Generac  for  growth 

going  forward.  As  we  have  continued  to  do  over  the  last  several  years, 

we once again acted upon on all of our capital allocation priorities during 

2015  including  investing  over  $220  million  on  various  shareholder  value-

enhancing activities such as paying down debt, making another strategic 

acquisition and returning capital to shareholders in the form of our first-ever 

share repurchase program.

We  made  further  strides  with  our  legacy  residential  products  through 

continued  investments  in  our  innovative  sales  and  targeted  marketing 

programs  to  increase  the  awareness  for  home  standby  generators, 

completing the successful introduction of several new products, and realizing 

some attractive cross-selling synergies for portable generators through the 

integration of a recent acquisition.  We made further progress during the year 

in building out and expanding our capabilities for larger industrial generators, 

and we believe we continue to gain industrial market share as a result.  We 

remained active throughout 2015 in evaluating companies within our M&A 

pipeline, closing on one acquisition that diversifies our business further, and 

spending  considerable  time  evaluating  another  transaction  that  closed  in 

early 2016 and which significantly expands our international sales mix and 

geographic footprint.  We also expanded upon our successful track record 

of innovation as we introduced a number of new products while continuing 

to build on a substantial portfolio of future development initiatives.  

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5

POWERING AHEAD
WITH

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PEACE OF MIND

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CONSUMER POWER

HIGHER BASELINE OF RESIDENTIAL 
PRODUCTS REMAINS

We executed on a number of initiatives throughout 2015 involving our residential products – in particular 

with  home  standby  and  portable  generators.    The  overall  power  outage  severity  environment  was 

challenging during 2015, declining nearly 40% when compared to the prior year.  As a result, activations 

and shipments of home standby generators fell during the year, but the declines were much better relative 

to the overall reduction in power outages.  As the clear market share leader, we helped drive end-user 

demand for home standby generators during 2015 as we continued to make investments to increase the 

awareness of the category.  These investments continued to pay-off as in-home consultations (or IHCs) 

increased at a strong rate over 2014 despite the challenging end market dynamics.  We also maintained 

our intense focus on new product introductions and efforts to develop distribution throughout the year.  In 

spite of the difficult power outage environment, portable generator shipments were only slightly lower on 

an organic basis for the full year.  This outperformance was encouraging to see as we fully integrated and 

achieved some cross-selling synergies from the Powermate product line acquired in September 2014, 

and launched our new iQ2000 inverter generator during the second half of 2015.  We believe we are the 

North American leader in portable generators, and we remain focused on building out and enhancing this 

HOME STANDBY:
EVERY  1% OF
INCREASED PENETRATION =

MARKET OPPORTUNITY

position as we enter 2016 with our broadest product lineup ever 

and with the highest retail placement in our history.  

Demand  for  our  home  standby  and  portable  generators 

continues to remain resilient, with overall shipments of residential 

products growing organically at an approximate 12% compound 

rate  annually  compared  to  the  prior  baseline  period  of  lower 

outages  which  occurred  in  2010.    We  believe  this  growth  is 

evidence  of  the  penetration  opportunity  that  exists  for  home 

standby generators and emergency backup power in general.  

While  the  power  outage  environment  is  obviously  beyond  our 

control, when market conditions inevitably improve, we believe 

we are very well positioned to fully leverage the innovative sales 

and  marketing  programs  for  home  standby  generators  which 

have only been implemented over the past three years.  In the 

meantime, we remain focused on a number of strategic initiatives to increase the awareness, availability 

and affordability for home standby generators including specific projects and activities targeted towards 

generating more sales leads, improving close rates, and reducing the total overall cost of these products.  

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~$2BiQ 2000
INVERTER 

iQ2000 

The 
includes  state-of-the-art  sound  mitigation 
technology  coupled with  advanced  electronics that  makes  it 
the quietest, most intelligent portable generator on the market.  

NEW
IN 2015

Power PlayTM  SELLING SOLUTION

HOME STANDBY

PORTABLE POWER

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9

POWERING AHEAD

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WITH  A
SENSE OF SECURITY

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500kW
GENERATOR

NEW
IN 2015

As the largest gas unit in Generac’s industrial generator line, the 
As the largest gas unit in Generac’s industrial generator line, the 
new 500-kilowatt natural gas generator is ideal for large standby 
new 500-kilowatt natural gas generator is ideal for large standby 
power applications such as office buildings, mission-critical data 
power applications such as office buildings, mission-critical data 
centers, and healthcare facilities. 
centers, and healthcare facilities. 

LARGE KW INSTALLATION

TELECOM  APPLICATION

COMMERCIAL INSTALLATION

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12

C&I STATIONARY
C&I STATIONARY

EXPANDING OUR CAPABILITIES FOR 
LARGER INDUSTRIAL GENERATORS

We  made  further  progress  during  the  year  in  building  out  and  expanding  our  capabilities  for  larger 
We  made  further  progress  during  the  year  in  building  out  and  expanding  our  capabilities  for  larger 

industrial  generators,  an  area  we  have  been  very  focused  on  since  acquiring  the  Baldor  Generator 
industrial  generators,  an  area  we  have  been  very  focused  on  since  acquiring  the  Baldor  Generator 

business in late 2013.  This includes the significant expansion of our product line to include a broader, 
business in late 2013.  This includes the significant expansion of our product line to include a broader, 

more  competitive  offering  of  larger-output  systems  as  well  as  improving  our  distribution  capabilities 
more  competitive  offering  of  larger-output  systems  as  well  as  improving  our  distribution  capabilities 

to better enable our industrial distributors to sell these more complex products.  As a result of these 
to better enable our industrial distributors to sell these more complex products.  As a result of these 

efforts,  shipments  of  larger-output  diesel  generators  increased 
efforts,  shipments  of  larger-output  diesel  generators  increased 

at  an  encouraging  rate  during  2015.    We  also  continued  to 
at  an  encouraging  rate  during  2015.    We  also  continued  to 

experience growth for our industrial gas generators during the year 
experience growth for our industrial gas generators during the year 

as we further leveraged our core competencies with natural gas 
as we further leveraged our core competencies with natural gas 

engines.  The growth of these products led to an overall increase 
engines.  The growth of these products led to an overall increase 

in  shipments  through  our  domestic  C&I  distributors  during  the 
in  shipments  through  our  domestic  C&I  distributors  during  the 

year,  despite  the  broad  softness  in  the  bid-spec  construction 
year,  despite  the  broad  softness  in  the  bid-spec  construction 

market  for  industrial  generators.    This  outperformance  gives  us 
market  for  industrial  generators.    This  outperformance  gives  us 

confidence that we are successfully executing on a key portion of 
confidence that we are successfully executing on a key portion of 

our Powering Ahead strategy of gaining industrial market share.  
our Powering Ahead strategy of gaining industrial market share.  

During 2016, we remain committed to several important initiatives 
During 2016, we remain committed to several important initiatives 

to  further  gain  share  in  the  larger  end  of  the  power  generation 
to  further  gain  share  in  the  larger  end  of  the  power  generation 

market.  These include leveraging the recent introductions of new 
market.  These include leveraging the recent introductions of new 

natural gas generator products, the continued optimization of our 
natural gas generator products, the continued optimization of our 

industrial  dealer  network,  and  targeting  an  improvement  in  the 
industrial  dealer  network,  and  targeting  an  improvement  in  the 

specification and closure rates for C&I products.
specification and closure rates for C&I products.

DOMESTIC
DOMESTIC

GLOBAL MARKET
GLOBAL MARKET

POWER TRIP TRAILER TRAVELS THE COUNTRY TRAINING THOUSANDS OF ENGINEERS EACH YEAR.
POWER TRIP TRAILER TRAVELS THE COUNTRY TRAINING THOUSANDS OF ENGINEERS EACH YEAR.

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~$3B~$16BPOWERING AHEAD
WITH

YOUR PROJECTS

COUNTRY
HOMEPRODUCTS 

NEW
IN 2015

Country Home Products acquisition 
expands  Generac’s  chore-related 
products 
includes 
line-up  and 
field  &  brush  mowers,  chippers  & 
shredders, trimmers, leaf vacuums, 
stump grinders and log splitters.

LOG SPLITTER

POWER WASHER

BRUSH MOWER

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16

POWER EQUIPMENT

CONTINUED TO BE ACTIVE IN 
PURSUING STRATEGIC ACQUISITIONS

We continued to remain active throughout 2015 with evaluating strategic acquisitions.  In early August, 

we acquired Country Home Products, which was founded in 1985 and employs over 200 people at 

its  facilities  located  in  Vermont.    Country  Home  Products  is  a  leading  manufacturer  of  high-quality, 

professional-grade,  engine-powered  equipment  sold  primarily  under  the  DR®  brand  and  used  in  a 

wide variety of property maintenance tasks.  The company’s broad product line of chore related engine-

powered tools are largely sold in North America through catalogs, outdoor power equipment dealers, 

and select regional retailers.  The acquisition of Country Home Products provides additional scale to 

our existing platform of power equipment products, which we have been building since our re-entry 

into  the  power  washer  market  in  2011.    Additionally,  during  2015  we  launched  a  number  of  new 

power equipment products including a line of clean water and semi-trash pumps marking our initial 

entry into the market for residential water pumps.  We anticipate the acquisition should create some 

meaningful cross-selling opportunities with our existing distribution and also allows us to leverage our 

global sourcing and manufacturing capabilities to drive certain cost synergies.  We are also excited that 

this acquisition will allow us to gain valuable expertise to help us further refine our targeted consumer 

marketing  skills  as  we  continue  to  broaden  the  appeal  of 

home standby generators.  

We also spent considerable time during 2015 in evaluating 

the  Pramac  acquisition,  our  largest  to  date,  which  we 

closed on in early March 2016.  Pramac is a leading global 

manufacturer of stationary, mobile and portable generators 

sold  into  over  150  countries  through  a  broad  distribution 

network.  The acquisition of Pramac aligns well with a key 

element of our Powering Ahead strategic plan of expanding 

our geographic footprint and revenue  base internationally, 

essentially  doubling  our  international  sales  mix  outside  of 

the  U.S.  and  Canada  and  elevating  Generac  to  a  major 

player in the global power generation market.

ANNUAL POTENTIAL
MARKET
OPPORTUNITY
UP
TO

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$3.0BPOWERING AHEAD

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WHERE 
THE JOB REQUIRES

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C&I MOBILE

FOCUS ON 
INNOVATION CONTINUES

Innovation has always been a core value of ours and remains an important element of future growth 

for Generac.  During 2015, we introduced a number of new products while continuing to build on a 

substantial portfolio of future development initiatives.  An important residential products introduction 

was the new iQ2000 inverter generator – the quietest, most intelligent portable generator on the market.  

The iQ2000 includes state-of-the-art sound mitigation technology coupled with advanced electronics 

that greatly reduces noise while also improving fuel economy and ease of operation. 

We also introduced several new C&I products during the year, including a number of stationary and 

mobile natural gas generators that further expand our broad gas product range.  We began shipping 

our new 400-kilowatt power node earlier in the year at an industry leading price point, and toward the 

end of the year we announced a new 500-kilowatt natural gas generator, the largest gas unit in our 

DOMESTIC
RENTAL MARKET

ANNUAL SPEND

industrial generator line.  Both of these units are ideal for large 

standby power applications such as office buildings, mission-

critical  data  centers,  and  healthcare  facilities.    Recently,  we 

also  introduced  the  new  MGG450  mobile  generator  that 

operates on natural gas, wellhead gas, or liquid propane, and 

offers  superior  power  density  making  it  ideal  for  powering 

large  equipment  under  continuous  operation  in  remote  field 

locations.  We believe our ability to innovate is something that 

separates us from competitors in our industry, and during 2016 

we will continue our significant investment and focus on new 

product development as we work on a substantial pipeline of 

product launches across our business.  

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~$12BMGG 450
GENERATOR 

The new MGG450 mobile generator operates on natural gas, 
wellhead  gas,  or  liquid  propane,  and  offers  superior  power 
density  making  it  ideal  for  powering  large  equipment  under 
continuous operation in remote field locations.    

NEW
IN 2015

MLT6 LIGHT TOWER

MOBILE GENERATOR

GLOBAL SOLUTIONS

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21

IN CLOSING
IN CLOSING

We  remain  optimistic  on 
We  remain  optimistic  on 

the  several 
the  several 

long-term  growth 
long-term  growth 

opportunities  that  exist  for  our  business,  which  include  the 
opportunities  that  exist  for  our  business,  which  include  the 

substantial  penetration  opportunities  that  remain 
substantial  penetration  opportunities  that  remain 

for  our 
for  our 

generator  products  in  residential,  light  commercial,  oil  &  gas 
generator  products  in  residential,  light  commercial,  oil  &  gas 

and  telecommunications  applications,  along  with  the  secular 
and  telecommunications  applications,  along  with  the  secular 

shifts  in  the  market  toward  natural  gas  generators  and  the 
shifts  in  the  market  toward  natural  gas  generators  and  the 

rental  of  mobile  equipment.      As  we  navigate  through  the  soft 
rental  of  mobile  equipment.      As  we  navigate  through  the  soft 

macro  demand  environment  in  the  near  term,  we  are  focused 
macro  demand  environment  in  the  near  term,  we  are  focused 

during 2016 on several important strategic initiatives to drive our 
during 2016 on several important strategic initiatives to drive our 

Powering  Ahead  plan  forward.    These  initiatives  will  be  driven 
Powering  Ahead  plan  forward.    These  initiatives  will  be  driven 

by  the  same  four  key  objectives:  1)  grow  the  residential  home 
by  the  same  four  key  objectives:  1)  grow  the  residential  home 

standby market; 2) gain commercial and industrial market share; 
standby market; 2) gain commercial and industrial market share; 

3) diversify end markets and 4) expand into new geographies.  The 
3) diversify end markets and 4) expand into new geographies.  The 

integration of the Pramac business is an important focus, as this 
integration of the Pramac business is an important focus, as this 

strategic acquisition builds significantly upon the transactions we 
strategic acquisition builds significantly upon the transactions we 

have completed over the past five years that have transformed 
have completed over the past five years that have transformed 

Generac from a North American-focused, power generation-only 
Generac from a North American-focused, power generation-only 

company into a global power products company.  Lastly, we will 
company into a global power products company.  Lastly, we will 

leverage our strong liquidity position going forward to continue to 
leverage our strong liquidity position going forward to continue to 

invest in the future growth of the business, while also evaluating 
invest in the future growth of the business, while also evaluating 

our priority uses of capital to increase shareholder value.   
our priority uses of capital to increase shareholder value.   

On behalf of the entire Generac team, I would like to thank our 
On behalf of the entire Generac team, I would like to thank our 

stakeholders  for  your  ongoing  confidence  and  support  as  we 
stakeholders  for  your  ongoing  confidence  and  support  as  we 

look forward to continued success in the future.
look forward to continued success in the future.

Sincerely,
Sincerely,

Aaron P. Jagdfeld
Aaron P. Jagdfeld

President &
President &

Chief Executive Officer
Chief Executive Officer

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FINANCIALS2015Net Sales
$1.317 billion in 2015

51%
Residential

Net Sales by Product Class
$ in millions

$843.7

$722.2

$673.8

$652.2

$569.9

$548.4

$705.4

$410.3

$491.0

$250.3

$50.7

$60.5

$72.1

$86.5

$95.1

2011

2012

2013

2014

2015

Residential

Commercial & Industrial

Other

42%
Commercial
& Industrial

7%
Other

Total Net Sales / Gross Margin %
$ in millions

Free Cash Flow
$ in millions

Total Net Sales

Gross Margin %

$1,485.8

$1,460.9

$1,317.3

$213.2

$229.2

$218.3

$1,176.3

$792.0

37.2%

37.4%

38.3%

35.3%

34.9%

$157.7

$158.0

2011

2012

2013

2014

2015

2011

2012

2013

2014

2015

Adjusted EBITDA / Margin %
$ in millions

$402.6

$337.3

$289.8

$270.8

$188.5

23.8%

24.6%

27.1%

23.1%

2011

2012

2013

2014

20.6%

2015

Adjusted 
EBITDA

Adjusted 
EBITDA
Margin %

Cumulative Total Return

Assumes $100 invested on Dec 31, 2010. 
Assumes dividends reinvested. 

$ 500

$ 400

$ 300

$ 200

$ 100

Dec 31,
2010

Dec 31,
2011

Dec 31,
2012

Dec 31,
2013

Dec 31,
2014

Dec 31,
2015

Generac
Holdings, Inc.

S&P 500 Index 
- Total Returns

S&P 500
Industrials Index

Russell 2000 
Index

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23

2015Board of Directors 

Executive Officers 

Todd Adams (2) (5)
President and
Chief Executive Officer
Rexnord Corp.
Director since 2013

Bennett Morgan (2) (3)
President and
Chief Operating Officer
Polaris Industries Inc.
Director since 2013

John D. Bowlin (2) (3)
Retired - Director since 2006
Former President and
Chief Executive
Officer, Miller Brewing Company

David A. Ramon (1)
Executive Chairman and
Acting Chief Executive Officer
Diversified Maintenance
Director since 2010

Robert D. Dixon (1) (3)
Chief Executive Officer
Natural Systems Utilities LLC
Director since 2012

Timothy Walsh (2) (6)
Managing Director
CCMP Capital Advisors, LLC
Director since 2006

Aaron P. Jagdfeld (4)
President and
Chief Executive Officer 
Generac Holdings Inc.
Director since 2006

Andrew G. Lampereur (1)
Executive Vice President and
Chief Financial Officer
Actuant Corporation
Director since 2014

(1) Member of Audit Committee
(2) Member of

Compensation Committee

(3) Member of Nominating

and Corporate  
Governance Committee

(4) Executive Chairman
(5) Lead Director
(6) Retiring from the Board at the end 
of current term on June 16, 2016

Aaron P. Jagdfeld 
21 years of service
President and
Chief Executive Officer

York A. Ragen
10 years of service
Chief Financial Officer

Russ Minick
5 years of service
Executive Vice President,
North America

Roger Pascavis
19 years of service
Executive Vice President,
Strategic Global Sourcing

Patrick Forsythe
8 years of service
Executive Vice President,
Global Engineering

Clement Feng 
5 years of service
Senior Vice President, Marketing

Forward-Looking Statements

This annual report contains forward-looking statements that are subject to risks and uncertainties. For important 
information about our use of forward-looking statements and limitations thereof, please see Part I of our Annual Report 
on Form 10-K for the year ended December 31, 2015, which is included with this annual report.

Non-GAAP Measures

“Adjusted EBITDA”, “Adjusted Net Income” and “Free Cash Flow” are non-GAAP measures and should not be 
considered replacements for results under United States Generally Accepted Accounting Principles (US GAAP). The 
presentation of this additional information is not meant to be considered in isolation of, or as a substitute for, results 
prepared in accordance with US GAAP. Please see our SEC filings for additional discussion of the basis for Generac’s 
reporting of certain non-GAAP financial measures.  See Item 6. Selected Financial Data included in this Annual 
Report for further discussion of “Adjusted EBITDA” and “Adjusted Net Income” and related reconciliations to US GAAP 
measures.  The following reconciliation is provided for the remaining non-GAAP measure listed as “Free Cash Flow”:

Shareholder 
Information

ANNUAL MEETING
The 2016 annual meeting
of stockholders of Generac
Holdings Inc. will be held on
Thursday, June 16, 2016,
at 9:00 a.m. central time, at 
Generac’s corporate office.

CORPORATE OFFICE
Generac Holdings Inc.
S45 W29290 Hwy. 59
Waukesha, WI 53189
262-544-4811
www.generac.com

TRANSFER AGENT AND REGISTRAR
Computershare Trust Company, N.A.
P.O. BOX 30170
College Station, TX 77842-3170
Toll free within the US: 800-962-4284
Outside the US: 781-575-3120
https://www-us.computershare.com/
investor/contact 
www.computershare.com/investor

INVESTOR RELATIONS CONTACT
Michael Harris
Vice President – Finance
Generac Holdings Inc.
S45 W29290 Hwy. 59
Waukesha, WI 53189
262-506-6064
investorrelations@generac.com

INDEPENDENT AUDITORS FOR 2015
Ernst & Young LLP
875 East Wisconsin Avenue
Milwaukee, WI 53202

FORM 10-K
Our annual report on Form 10-K
was filed with the Securities and
Exchange Commission and is
available online, or upon written
request to Generac Holdings Inc.
Investor Relations.

STOCK EXCHANGE
Generac Holdings Inc. common
stock is listed on the New York
Stock Exchange under the ticker
symbol GNRC.

Free Cash Flow Reconciliation
($ in thousands)

2011

2012

2013

2014

2015

Net cash provided by
operating activities

Less: Expenditures for
property and equipment

$169,712

$235,594

$259,944

$252,986

$188,619

(12,060)

(22,392)

(30,770)

(34,689)

(30,651)

= Free Cash Flow

157,652

213,202

229,174

218,297

157,968

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24

 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-K

(Mark  One)

(cid:2) ANNUAL REPORT PURSUANT  TO  SECTION  13  OR  15(d)  OF  THE

SECURITIES EXCHANGE  ACT  OF  1934

For the fiscal year ended December 31, 2015

Or

(cid:3) TRANSITION REPORT PURSUANT  TO  SECTION 13  OR  15(d) OF  THE

SECURITIES EXCHANGE  ACT OF 1934

For the transition period from 

 to 

Commission File Number 001-34627

GENERAC  HOLDINGS INC.
(Exact name of registrant as specified in its charter)

DELAWARE
(State or other jurisdiction of
incorporation or organization)

S45 W29290 Hwy 59, Waukesha, WI
(Address of principal executive offices)

20-5654756
(IRS Employer
Identification No.)

53189
(Zip Code)

(262) 544-4811
(Registrant’s telephone number, including area code)

SECURITIES REGISTERED PURSUANT TO SECTION  12(B) OF THE ACT:

Common Stock, $0.01 par value

New  York  Stock Exchange

(Title of class)

(Name of exchange on which registered)

SECURITIES REGISTERED PURSUANT TO SECTION  12(G) OF THE ACT: None

Indicate  by check mark if the registrant is a well-known seasoned  issuer, as defined in Rule 405 of the Securities

Act.  Yes (cid:2) No (cid:3)

Indicate  by check mark if the registrant is not required to file reports  pursuant to Section 13 or Section 15(d) of the

Act.  Yes (cid:3) No (cid:2)

Indicate  by check mark whether the registrant (1) has filed all  reports required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months (or for  such shorter period that the registrant was required to file such reports),
and (2) has been  subject to such filing requirements for the past 90  days. Yes (cid:2) No (cid:3)

Indicate  by check mark whether the registrant has submitted  electronically and posted on its corporate Web site, if any, every
Interactive Data File required to be  submitted and  posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during  the
preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes (cid:2) No (cid:3)

Indicate  by check mark if disclosure of delinquent filers  pursuant to Item 405 of Regulation S-K (§ 229.405 of this chapter) is not

contained  herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. (cid:3)

Indicate  by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller

reporting company. See definitions of ‘‘large accelerated  filer,’’  ‘‘accelerated filer,’’ and ‘‘smaller reporting company’’ in Rule 12b-2  of
the Exchange Act.
Large accelerated filer (cid:2)

Accelerated filer (cid:3)

Smaller reporting company (cid:3)

Non-accelerated filer (cid:3)
(Do  not check if  a
smaller  reporting  company)

Indicate  by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes (cid:3) No (cid:2)

The  aggregate market value of the voting common equity held  by non-affiliates of the registrant on June 30, 2015, the last
business day  of the registrant’s most recently completed second fiscal quarter, was approximately $2,707,473,704 based upon the closing
price reported  for such date on the New York Stock Exchange.

As of February 19, 2016, 66,366,949 shares of registrant’s  common stock were outstanding.

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the registrant’s Annual Report to Stockholders for  the year  ended December 31, 2015 furnished to the Securities and
Exchange Commission are incorporated by reference into Part II of this  Form 10-K. Portions of the registrant’s Proxy Statement for  the
2016 Annual  Meeting of Stockholders (the ‘‘2016 Proxy Statement’’),  which will be filed by the registrant on or prior to 120 days
following the end of the registrant’s fiscal year ended December 31,  2015, are incorporated by reference into Part III of this Form 10-K.

2015 FORM 10-K ANNUAL REPORT
TABLE OF CONTENTS

PART I

Item 1.
Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1A. Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1B. Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 2.
Item 3.
Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 4. Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART II

Item 5. Market for Registrant’s Common  Equity,  Related  Stockholder  Matters and  Issuer

Purchases of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 6.
Item 7. Management’s Discussion  and  Analysis of Financial Condition  and Results of

Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 7A. Quantitative and Qualitative  Disclosures About Market Risk . . . . . . . . . . . . . . . . . . .
Financial Statements and  Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 8.
Changes in and Disagreements with Accountants on Accounting  and Financial
Item 9.

Disclosure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9A. Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9B. Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART III

Item 10. Directors, Executive Officers  and Corporate Governance . . . . . . . . . . . . . . . . . . . . . .
Item 11. Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 12.

Security Ownership of Certain  Beneficial  Owners and Management and Related

Stockholder Matters

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 13. Certain Relationships and  Related Transactions, and Director Independence . . . . . . .
Principal Accountant Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 14.

PART IV

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Item 15. Exhibits and Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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Forward-Looking Statements

This annual report contains forward-looking statements  that are subject to  risks and uncertainties.

Forward-looking statements give our  current expectations  and projections relating to our financial
condition, results of operations, plans,  objectives, future performance and  business.  You can identify
forward-looking statements by the fact  that they do not relate strictly to historical  or current facts.
These statements may include words  such as ‘‘anticipate,’’  ‘‘estimate,’’ ‘‘expect,’’ ‘‘forecast,’’ ‘‘project,’’
‘‘plan,’’ ‘‘intend,’’ ‘‘believe,’’ ‘‘confident,’’ ‘‘may,’’  ‘‘should,’’ ‘‘can have,’’ ‘‘likely,’’ ‘‘future,’’  ‘‘optimistic’’
and other words and terms of similar meaning in connection with any discussion of the  timing or
nature of future operating or financial  performance or other  events.

The forward-looking statements contained  in this annual  report are  based on  assumptions  that  we

have made in light of our industry experience and on  our  perceptions of  historical  trends, current
conditions, expected future developments and other factors we believe  are appropriate under the
circumstances. As you read and consider  this report,  you should understand  that  these statements  are
not guarantees of performance or results.  They involve risks, uncertainties (some of  which are beyond
our  control) and assumptions. Although  we believe that these forward-looking statements are based on
reasonable assumptions, you should be  aware that many factors could affect our  actual financial results
and cause them to differ materially from those anticipated in  the forward-looking statements. The
forward-looking statements contained  in this  annual  report include estimates  regarding:

(cid:129) our business, financial and operating results and future economic performance;

(cid:129) proposed new product and service  offerings;  and

(cid:129) management’s goals, expectations and objectives and  other similar  expressions  concerning

matters that are not historical facts.

Factors that could affect our actual financial results  and  cause  them to differ materially from  those

anticipated in the forward-looking statements include:

(cid:129) frequency and duration of power outages  impacting  demand for our  products;

(cid:129) availability, cost and quality of raw  materials and  key  components  used in producing  our

products;

(cid:129) the impact on our results of possible fluctuations in interest rates  and foreign currency exchange

rates;

(cid:129) the possibility that the expected synergies,  efficiencies  and cost  savings of our acquisitions will

not be realized, or will not be realized within the expected time period;

(cid:129) the risk that our acquisitions will not be integrated successfully;

(cid:129) difficulties we may encounter as our business expands globally;

(cid:129) competitive factors in the industry in  which we operate;

(cid:129) our dependence on our distribution  network;

(cid:129) our ability to invest in, develop or adapt to changing  technologies and manufacturing techniques;

(cid:129) loss of our key management and employees;

(cid:129) increase in product and other liability claims or recalls;  and

(cid:129) changes in environmental, health and  safety laws and regulations.

Should one or more of these risks or uncertainties  materialize, or should any of these assumptions

prove incorrect, our actual results may  vary in  material  respects from  those projected in any forward-
looking statements. A detailed discussion of these  and other factors that may  affect future  results is
contained in Item 1A of this Annual Report on Form 10-K. Stockholders, potential investors and other
readers should consider these factors  carefully in evaluating  the forward-looking statements.

Any forward-looking statement made  by  us  in this report speaks  only  as of the date on which it  is

made. Factors or events that could cause  our actual  results to differ  may  emerge  from time  to  time,
and it is not possible for us to predict  all  of them. We  undertake no obligation  to  update any forward-
looking statement, whether as a result  of  new  information, future developments  or otherwise, except as
may be required by law.

Item 1. Business

PART I

We  are a leading designer and manufacturer of  a wide range  of power generation equipment  and

other engine powered products serving  the residential, light commercial, industrial,  oil & gas,  and
construction markets. Power generation  is our primary focus, which differentiates us from our primary
competitors that also have broad operations  outside of the  generator  market. As the  only  significant
market participant focused predominantly on these products, we are a market leader in  the power
generation market in North America and  have an  expanding presence internationally. We  believe we
have one of the widest range of products in the marketplace, including residential, commercial and
industrial standby generators, as well as portable and mobile generators  used  in a variety of
applications. Other engine powered products that we  design and manufacture include light towers
which  provide temporary lighting for  various  end markets; commercial and  industrial mobile  heaters
used in the oil & gas, construction and other industrial markets; and a broad product line  of  outdoor
power equipment for residential and commercial  use.

We  design, manufacture, source and  modify engines, alternators, transfer switches and other

components necessary for our products, which are fueled by natural gas, liquid propane, gasoline, diesel
and Bi-Fuel(cid:2). Our products are available primarily  across the  United States and Canada, with  an
expanding presence internationally in Latin America, Europe, the Middle  East, Africa and Asia/Pacific
regions. Products are sold into these  regions  through a  broad network of independent dealers,
distributors, retailers, wholesalers and equipment  rental companies under a  variety of  brand names. We
also sell direct to certain national and regional account customers, as well as to individual consumers,
that are the end users of our products.

We  have a significant market share in the  residential  and light commercial markets for automatic

standby generators, which we believe remain under-penetrated. We also have a leading market position
for portable generators used in residential, light construction and  recreational applications. We  believe
that our leading market position is largely  attributable to our strategy of providing  a broad  product line
of high-quality, innovative and affordable  products through our extensive and  multi-layered distribution
network to whom we offer comprehensive  support and programs from the factory. In addition,  through
recent acquisitions, we are also a leading  provider  of  light towers,  mobile generators, flameless heaters,
outdoor power equipment and industrial diesel generators  ranging  in sizes  up to 3,250kW.

History

Generac Holdings Inc. (the Company or Generac)  is a Delaware corporation, which was founded

in 1959 to market a line of affordable portable generators that  offered superior performance and
features. Through innovation and focus, we have grown  to  be  a  leading provider of power generation
equipment to the residential, light-commercial, industrial,  oil & gas  and construction markets.

Key events in our history include the  following:

(cid:129) In  1980, we expanded beyond portable generators into the  industrial market with the

introduction of our first stationary generators  that  provided up  to  200 kW  of  power  output.

(cid:129) During the 1990’s, we expanded our  industrial product  development and global distribution

system, forming a series of alliances that tripled our  higher-output generator sales.

2

(cid:129) In  1998, we sold our Generac(cid:3) portable products business (which included portable  generator
and power washer product lines) to a private equity firm who eventually sold this business to
another company.

(cid:129) Our growth accelerated in 2000 as  we expanded our purpose-built line of residential automatic

standby generators and implemented our multi-layered distribution  philosophy.

(cid:129) In  2005, we introduced our quiet-running QT Series  generators, accelerating our penetration in

the commercial market.

(cid:129) In  2006, the founder of Generac Power Systems sold the company to affiliates  of CCMP Capital
Advisors, LLC (CCMP), together with certain  other  investors  and members  of  our  management
(CCMP Transaction).

(cid:129) In  2008, we successfully expanded our position in the portable generator market after the

expiration of our non-compete agreement that was entered  into  when we sold our Generac(cid:3)
portable products business in 1998.

(cid:129) In  February 2010, we completed our initial public offering (IPO) of  20.7 million primary shares

of our common stock (including additional share over allotment).

(cid:129) In  early 2011, we re-entered the market for gasoline-powered pressure  washers (or power

washers), which we previously exited in  1998 with  the sale  of our  Generac(cid:3) portable products
business.

(cid:129) In  August 2013, CCMP completed the  last of  a series of sale transactions that began in

November 2012 by which it sold substantially all of the shares of common stock  that  it owned as
of the initial public offering.

Additionally, over the past several years, we have executed a  number of acquisitions  that  support

our  strategic plan. A summary of these acquisitions  can be found in Note  1, ‘‘Description of Business,’’
to the consolidated financial statements  in Item 8 of this Annual Report on Form 10-K.

Products

We  design and manufacture stationary, portable and mobile generators with single-engine outputs

ranging between 800W and 3,250kW. We have  the ability to expand  the power range  for certain
stationary generator solutions to much larger multi-megawatt systems through an integrated paralleling
configuration called Modular Power Systems (MPS). Other  engine powered products  that  we design
and manufacture include light towers, mobile heaters, power  washers and water  pumps, along  with a
broad line of outdoor power equipment including  trimmer & brush mowers, log splitters, lawn  & leaf
vacuums, and chipper shredders. We classify our products into three categories based on similar range
of power output geared for varying end customer uses: Residential  products,  Commercial & Industrial
(C&I) products and Other products.  The following summary outlines  our portfolio of products,
including their key attributes and customer applications.

Residential Products

Our residential automatic standby generators range in output  from 6kW to  60kW, with

manufacturer’s suggested retail prices (MSRPs) from approximately $1,799  to  $16,199. These  products
operate on natural gas, liquid propane or diesel and are permanently installed with an  automatic
transfer switch, which we also manufacture. Air-cooled  engine residential  standby  generators range in
outputs from 6kW to 22kW, are available in  steel and aluminum enclosures and  serve as  an emergency
backup for small to medium-sized homes.  Liquid-cooled engine  generators serve  as emergency backup
for larger homes and small businesses and  range in  output from 22kW  to 60kW. We  also provide a
cellular-based remote monitoring system for home  standby  generators called Mobile Link(cid:2), which

3

allows our customers to check the status  of their generator conveniently  from a desktop  PC, tablet
computer or smartphone and also provides  the capability to receive maintenance and  service  alerts.

We  provide a broad product line of portable  generators that are fueled  predominantly by gasoline,

with certain models running on propane  and diesel fuel, which  range in  size from 800W to 17,500W.
These products serve as an emergency home backup source of electricity  and are also used for
construction and recreational purposes. Our portable generators are targeted  at homeowners, with  price
points ranging between the consumer  value end of the  market  through the premium homeowner
market; at professional contractors, starting at the value end through the premium contractor segment;
and inverter generators targeted at the  recreational market. In addition, we  offer manual transfer
switches to supplement our portable generator  product offering. Our portable  generators are offered
under the Generac(cid:3), Powermate(cid:3), Dewalt(cid:3) and Honeywell(cid:3) brand names. In 2015, we introduced  a
new inverter generator called the iQ2000, which includes state-of-the-art sound  mitigation technology
coupled with  advanced electronics that greatly reduces noise while  also improving fuel consumption and
ease of operation.

We  also provide a broad product line of engine driven power washers for residential  and

commercial use, fueled by gasoline, which range in  pressure from 2,500 to 4,200  PSI. Additionally, we
offer a product line of water pumps built to meet the water removal needs  of homeowners,  farmers,
construction crews and other end-user  applications.

The acquisition of Country Home Products (CHP) in August  2015 provides a  broad product line of

chore-related specialty outdoor power  equipment  that  includes trimmer  & brush  mowers, log splitters,
lawn & leaf vacuums, and chipper shredders for the  property maintenance needs of larger-acreage
residences, light commercial properties, municipalities and farms. These  products  are largely  sold  in
North America through catalogs and outdoor power equipment  dealers primarily under  the DR(cid:3) brand
name.

Residential products comprised 51.2%, 49.5% and 56.8%, respectively, of total net  sales  in 2015,

2014 and 2013.

Commercial & Industrial Products

We  offer a full line of C&I generators fueled by diesel, natural gas,  liquid propane and  Bi-Fuel(cid:2).
We  believe we have one of the broadest product offerings  in the industry with  power  outputs ranging
from 10kW up to 3,250kW.

Our light-commercial standby generators  include a full  range of affordable systems from 22kW  to

150kW and related transfer switches,  providing three-phase power sufficient for most small and
mid-sized businesses including grocery  stores, convenience  stores,  restaurants,  gas stations, pharmacies,
retail banks, small health care facilities and  other small-footprint retail applications. Our light-
commercial generators run on natural gas, liquid propane  and diesel fuel.

We  also manufacture a broad line of standard and configured  stationary  generators  and related

transfer switches for various industrial  standby, continuous-duty and  prime rated applications. Our
single-engine industrial generators range  in output from 10kW up to 3,250kW,  which includes stationary
and containerized packages, with our  MPS technology extending our product range  up to much larger
multi-megawatt systems through an integrated  paralleling configuration. We offer four  fuel options for
our  industrial generators, including diesel, natural gas, liquid propane or Bi-Fuel(cid:2). Bi-Fuel(cid:2) generators
operate on a combination of both diesel  and natural  gas to allow our customers the advantage of
multiple fuel sources and extended run  times. Our industrial  standby generators  are primarily used as
emergency backup for large healthcare, telecom, datacom, commercial  office, municipal and
manufacturing customers.

4

Our MPS technology combines the power of several  smaller generators to produce  the output of a

larger generator, providing our customers with redundancy and scalability in a  cost-effective  manner.
For larger industrial applications, our  MPS  products offer customers an efficient, affordable way to
scale their standby power needs, and  also  offers  superior reliability given its built-in redundancy which
allows individual units to be taken off-line for routine maintenance  while retaining coverage for  critical
circuits.

We  provide a broad line of light towers, mobile  generators and  mobile heaters, which provide
temporary lighting, power and heat for various end markets, such  as road and  commercial construction,
energy, mining, military and special events. We also manufacture  commercial mobile  pumps which
utilize wet and dry-priming pump systems for  a wide variety of wastewater applications.

We  introduced several new C&I products during 2015,  including a number of  stationary and

mobile natural gas generators that further expand  our broad natural gas product range. We  began
shipping our new 400 kilowatt power  node earlier in the year  at an industry leading  price point, and
toward the end of the year we announced  a new  500 kilowatt natural gas generator, the largest gas  unit
in our industrial generator line. Both of  these units are ideal for  large standby  power  applications  such
as office buildings, mission-critical data  centers  and  healthcare facilities. Recently,  we also introduced
the new MGG450 mobile generator that  operates on natural gas, wellhead gas  or liquid propane, and
offers superior power density making  it ideal for powering large equipment under continuous operation
in remote field locations.

C&I products comprised 41.6%, 44.6%  and  38.4% respectively, of  total  net sales in 2015, 2014 and

2013.

Other  Products

Our ‘‘Other Products’’ category includes aftermarket service parts to our dealers  and proprietary

engines to third-party original equipment manufacturers (OEMs).

Other power products comprised 7.2%, 5.9%  and 4.8%,  respectively,  of  total  net sales in 2015,

2014 and 2013.

Distribution Channels and Customers

We  distribute our products through several distribution channels to increase awareness of our

product  categories and brands, and to ensure our products reach  a broad customer  base.  This
distribution network includes independent  residential  dealers,  industrial distributors and dealers,
national and regional retailers, e-commerce merchants,  electrical and  HVAC  wholesalers (including
certain private label arrangements), catalogs,  equipment rental companies and equipment distributors.
We  also sell direct to certain national  and regional  account customers,  as well as  to  individual
consumers, that are the end users of  our  products.

We  believe our distribution network is a competitive advantage  that has strengthened over the last
decade as a result of adding, expanding  and developing the  various distribution channels through  which
we sell our products. Our network is well balanced  with no  customer  providing more than 7% of  our
sales in 2015.

Our overall dealer network, which is  located principally in the  United States, Canada and Latin

America, is the industry’s largest network of factory direct  independent generator contractors.

Our residential/light commercial dealer network sells, installs and services  our  residential and light

commercial products to end users. We have increased our level  of  investment in  recent years by
focusing on a variety of initiatives to more  effectively market and sell  our  home standby products and
better align our dealer network with  Generac.

5

Our industrial network consists of a combination of primary distributors as well as a support
network of dealers serving the United States and  Canada. The industrial distributors  and dealers
provide industrial and commercial end users with  ongoing sales and product  support. Our  industrial
distributors and dealers maintain the local relationships with commercial electrical contractors,
specifying engineers and national account regional buying offices.  In recent  years,  we have been
particularly focused on expanding our dealer network in Latin America and  other  regions  of  the world
in order to expand our international sales opportunities.

Our retail distribution network includes thousands  of  locations and includes a  variety of  regional
and national home improvement chains,  retailers, clubs,  buying groups and  farm supply stores. These
physical retail locations are supplemented  by a  number  of  catalog  and e-commerce retailers. This
network primarily sells our residential  standby, portable and light-commercial generators, as  well as our
other engine powered tools. The placement  of  our  products at retail locations drives significant
awareness for our brands and the automatic home standby product category.

Our wholesaler network distributes our residential and light-commercial generators,  and consists of

selling branches of both national and local distribution houses for electrical and  HVAC products.

On a selective basis, we have established private label and  licensing arrangements  with third party

partners to provide residential, light-commercial and  industrial generators.  These partners include
leading home equipment, electrical equipment  and construction machinery companies, each  of  which
provides access to incremental channels  of distribution  for our  products.

The distribution for our mobile products includes  international, national,  regional and specialty
equipment rental companies, equipment  distributors and construction companies, which primarily  serve
non-residential building construction,  road construction, energy  markets and  special events.  In addition,
our  Tower Light business provides access  to  numerous independent distributors in over  50 countries.

We  sell direct to certain national and  regional account customers that are the  end users of  our

products covering a number of end market  verticals,  including telecommunication, retail,  banking,
convenience stores, grocery stores and  other light commercial applications. Additionally,  a portion of
our  portable generators and other engine powered tools are sold direct to individual  consumers, who
are the end users of the product.

Business  Strategy

We  have been executing on our ‘‘Powering  Ahead’’ strategic plan, which serves as the framework

for the significant investments we have  made  to  capitalize on the long-term growth  prospects of
Generac. As we continue to move the Powering  Ahead plan  into  the future, we are focused  on a
number of initiatives that are driven by the same  four key objectives:

Growing the residential standby generator market. As the leader in the home standby generator
market, it is incumbent upon us to continue to drive  growth and increase  the penetration rate of these
products in households across the United States and  Canada.  Central to this strategy is to increase  the
awareness, availability and affordability of home  standby  generators. Ongoing  power  outage  activity,
combined with expanding our residential/light  commercial dealer base and overall distribution in
affected regions, are key drivers in elevating  the awareness  of  home standby generators  over the long
term. We intend to continue to supplement  these key growth drivers by focusing  on a variety of
strategic initiatives targeted toward generating more sales leads, improving close rates and reducing the
total overall cost of a home standby system.  In addition, we intend to continue to focus  on innovation
in this emerging product category and  introduce new products into the marketplace. With only
approximately 3.5% penetration of the  addressable  market  of  homes  in the United States (which we
define as single-family detached, owner-occupied  households with  a home  value of over  $100,000, as

6

defined by the U.S. Census Bureau’s  2013 American Housing  Survey for the United States), we believe
there are opportunities to further penetrate  the residential standby generator  market.

Gaining  commercial and industrial market share. Our growth strategy for commercial  and  industrial

power generation products is focused  on incremental  market share gains.  Key to this objective are
efforts to leverage our expanding platform  of  diesel  and natural gas offerings  by  better optimizing our
industrial distribution partners’ capabilities to market, sell and  support these products. Specifically, we
continue to pursue certain initiatives  to  expand our distributors  interactions with engineering firms and
electrical contractors responsible for  specifying and selecting  our products within C&I power generation
applications. We are also committed to a number of initiatives  to  improve the overall specification rates
for our  products which should increase quoting activity and close rates for our  industrial distributors. In
addition, we will attempt to gain incremental market share through our leading position in  the growing
market for cleaner burning, more cost effective natural  gas  fueled back-up power solutions. While still
a much smaller portion of the overall C&I  market,  we believe demand for these  products continues to
increase at a faster rate than traditional diesel fueled generators as a result  of  their  lower capital
investment and operating costs.

Diversifying end markets by expanding  product offerings and services.

In recent years, we have

diversified our end markets with new product and  service platforms. Much of this diversification has
been achieved with our strategic acquisitions, which  gave access to several new products,  markets  and
customers. As a result of these acquisitions, we  now have access to a broad lineup of mobile power
products, higher-output generators and other engine powered tools, including products that serve the
oil & gas and other infrastructure power  markets. We are now  a more balanced company relative to
our  residential product sales as compared to only five years ago, as  revenues for our C&I products
have expanded from 31.0% of total net sales in 2010  to  41.6% in 2015. As we continue  to  build upon
our  recent diversification efforts, we intend to evaluate other products  and  services which we believe
could further diversify our end markets, either through organic initiatives or additional acquisitions.

Expanding into new geographies. During 2015, approximately 10% of our revenues were  shipped to

regions outside the U.S. and Canada.  Given  that the global  market  for power generation  equipment is
estimated to exceed $16 billion annually, we believe  there are growth opportunities for Generac by
expanding into new geographies. Prior  to  the acquisitions  of  Ottomotores  in 2012, located  in Latin
America, and Tower Light in 2013, located in  Europe, these efforts  had  been mostly organic  with the
creation of a dedicated sales team and  the  addition of new  distribution  points around  the globe, with a
focus in Latin America. The Ottomotores  and Tower Light acquisitions provide us with an enhanced
platform and increased scale for our international growth initiatives,  and  also  accelerate our  efforts to
become  a more global player in the markets for backup  power and  mobile power equipment. As we
look forward, we intend to leverage these acquisitions while also evaluating other opportunities to
expand into other regions of the world.  This is targeted to be accomplished through both  organic
initiatives and potential acquisitions, and  by  establishing and  developing additional distribution globally
and building the Generac brand internationally.

We  believe the investments we have made to date, due in part to our  Powering  Ahead strategy,
have helped to capitalize on the macro,  secular growth  drivers  for our  business  and are an important
part of our efforts to diversify and globalize our business. See ‘‘Item 7, Management’s Discussion  and
Analysis of Financial Condition and Results of Operations—Business Drivers and Trends’’ for
additional drivers that influence demand for  our products and  other trends  affecting the markets that
we serve.

Manufacturing

We  operate several manufacturing plants,  distribution facilities  and inventory warehouses  located

principally in the United States, Mexico, Italy and Brazil  totaling over three  million  square  feet. We
maintain inventory warehouses in the  United States that accommodate material storage and rapid
response requirements of our customers.

7

In recent years, we have added manufacturing capacity  through investments in automation,
improved utilization and the expansion  of  our  manufacturing  footprint through organic means as  well
as through acquisitions. We believe we  have sufficient capacity  to  achieve our business goals for the
near-to-intermediate term.

Research and Development

Our primary focus on power generation equipment and other  engine powered products  drives

technological innovation, specialized  engineering and manufacturing competencies.  Research and
development is a core competency and includes a staff of over 250 engineers working on numerous
projects. Our sponsored research and development  expense was $32.9 million,  $31.5 million and
$29.3 million for the years ended December 31, 2015, 2014 and 2013,  respectively. Research and
development is conducted at each of  our  manufacturing facilities worldwide  and is focused on
developing new technologies and product  enhancements  as  well as  maintaining  product competitiveness
by improving manufacturing costs, safety characteristics, reliability and performance while ensuring
compliance with regulatory standards.  We  have  over 30 years of experience  using natural gas engines
and have developed specific expertise with fuel systems  and emissions technology. In  the residential  and
light  commercial markets, we have developed  proprietary engines, cooling packages, controls, fuel
systems and emissions systems. We believe that our expertise in engine  powered  equipment gives us  the
capability to develop new products that will allow continued  diversification in our end  markets.

Intellectual Property

We  are committed to research and development, and we rely on a combination of patents and
trademarks to establish and protect our  proprietary rights. Our patents  protect  certain features and
technologies we have developed for use in our products including fuel  systems, air  flow, electronics and
controls, noise reduction and air-cooled  engines.  We  believe the existence of these patents and
trademarks, along with our ongoing processes to register additional patents and  trademarks,  protect our
intellectual property rights and enhance  our competitive position. We also  use proprietary
manufacturing processes that require  customized equipment.

Suppliers of Raw Materials

Our primary raw material inputs are  steel, copper and aluminum,  all of which are  purchased from
third parties and, in many cases, as part of machined or  manufactured components.  We have developed
an extensive network of reliable suppliers  in the United States and  internationally.  Our strategic global
sourcing function continuously evaluates  the quality and cost structure of  our  products and assesses the
capabilities of our supply chain. Components are  sourced accordingly based on this  evaluation. Our
supplier quality engineers conduct on-site  audits of major supply  chain  partners  and help  to  maintain
the reliability of critical sourced components. In  2015, we sourced approximately 52% of our materials
and components from outside the United  States.

Competition

The market for power generation equipment  and  other  engine powered products is competitive.

We  face competition from a variety of  large diversified  industrial companies as well as  smaller
generator manufacturers, along with mobile equipment and engine powered tools providers, both
domestic and internationally. However, specifically  in the generator market,  most of the  traditional
participants compete on a more specialized basis, focused on specific applications  within their larger
diversified product mix. We are the only significant market participant with a  primary  focus on  power
generation with a core emphasis on standby, portable and mobile  generators with  broad capabilities
across the residential, light commercial, industrial, oil &  gas, and construction  generator  markets.  We
believe that our engineering capabilities  and core  focus on generators provide us with  manufacturing

8

flexibility and enable us to maintain a first-mover  advantage over our competition  for product
innovation. We also believe our broad  product offering,  diverse  distribution model and strong  factory
support provide additional advantages  as well.

A summary of the primary competitors across  our  main product  classes are  as follows:

Residential products—Kohler, Briggs & Stratton, Cummins,  Honda, Champion, Techtronics
International, FNA Group, Mi-T-M,  Karcher, Swisher, MTD,  Husqvarna,  Ariens and Ardisam, along
with a number of smaller domestic and foreign competitors;  certain of  which also have  broad
operations in other manufacturing businesses.

C&I products—Caterpillar, Cummins, Kohler, MTU,  Stemac, FG Wilson,  Wacker, MultiQuip,

Terex, Doosan, Briggs & Stratton (Allmand), Atlas Copco, Himonisa,  Flagro,  Frost Fighter, Therm
Dynamics and Tioga; certain of which  focus on the  market  for  diesel generators  as they  are also  diesel
engine manufacturers. Also includes  other regional packagers  that serve  local markets throughout the
world.

In a continuously evolving market, we believe our scale  and broad capabilities make us well

positioned to remain competitive. We  compete  primarily on the basis  of brand  reputation, quality,
reliability, pricing, innovative features, breadth of  product offering, product  availability and  factory
support.

Employees

As of December 31, 2015, we had 3,156  employees (2,920 full time and  236 part-time and

temporary employees). Of those, 1,922 employees were directly involved  in manufacturing at  our
manufacturing facilities.

Domestically, we have had an ‘‘open shop’’ bargaining agreement  for  the past 50 years. The
current agreement, which expires October  17, 2016, covers our Waukesha and Eagle, Wisconsin
facilities. Additionally, our plants in Mexico, Italy and Brazil are operated  under various  local or
national union groups. Our other facilities are not  unionized.

Regulation, including Environmental  Matters

As a manufacturing company, our operations are subject  to a variety  of  federal,  state, local and
foreign laws and regulations covering  environmental,  health and safety matters.  Applicable laws and
regulations include those governing, among  other things,  emissions to air,  discharges to water,  noise
and employee safety, as well as the generation, handling, storage, transportation,  treatment, and
disposal of waste and other materials. In addition, our products are subject  to  various laws and
regulations relating to, among other things, emissions and fuel  requirements, as  well as labeling and
marketing.

Our products sold in the United States are regulated by the U.S. Environmental Protection Agency

(EPA), California Air Resources Board (CARB) and various other state  and local air  quality
management districts. These governing  bodies continue to pass regulations that require us to meet
more stringent emission standards, and  all of  our engines and engine-driven products  are regulated
within the United States and its territories. Other countries  have varying degrees of regulation
depending upon product application  and  fuel types.

Segment Information

We  refer you to Note 6, ‘‘Segment Reporting,’’ to the  consolidated financial  statements  in Item 8

of this Annual Report on Form 10-K  for further information.

9

Available  Information

The Company’s principal executive offices are located  at S45 W29290  Highway  59, Waukesha,
Wisconsin, 53189 and the Company’s  telephone  number is  (262) 544-4811.  The  Company’s annual
report on Form 10-K, quarterly reports  on Form 10-Q, current  reports on  Form 8-K,  and amendments
to those reports are available free of charge through the ‘‘Investors’’ portion of the  Company’s web
site,  www.generac.com, as soon as reasonably practical after they  are  filed  with the Securities and
Exchange Commission (SEC). The SEC  maintains a web site, www.sec.gov, which contains reports,
proxy and information statements, and  other  information  filed electronically with the  SEC by the
Company. The information provided on these websites is  not  part  of  this  report  and is therefore not
incorporated herein by reference.

Executive Officers

The following table sets forth information  regarding our executive officers:

Name

Age

Position

Aaron P. Jagdfeld . . . . . .
York A. Ragen . . . . . . . .
Russell S. Minick . . . . . .
Roger  F. Pascavis . . . . . .
Patrick Forsythe . . . . . . .
Allen D. Gillette . . . . . .
Clement Feng . . . . . . . .

President, Chief Executive Officer and Director

44
44 Chief Financial Officer
55 Executive Vice President, North America
55 Executive Vice President, Strategic Global Sourcing
48 Executive Vice President, Global Engineering
59 Executive Vice President, Global Engineering
52

Senior Vice President, Marketing

Aaron P. Jagdfeld has served as our Chief Executive Officer since  September 2008 and as a
director since November 2006. Prior  to  becoming Chief  Executive Officer, Mr. Jagdfeld worked for
Generac for 15 years. He began his career in the  finance  department  in 1994 and became our Chief
Financial Officer in 2002. In 2007, he  was appointed President and was responsible for  sales,  marketing,
engineering and product development. Prior to joining  Generac, Mr. Jagdfeld worked in the audit
practice of the Milwaukee, Wisconsin  office of  Deloitte and  Touche. Mr. Jagdfeld holds  a Bachelor  of
Business Administration in Accounting  from  the University  of  Wisconsin-Whitewater.

York A. Ragen has  served as our Chief Financial Officer  since September 2008.  Prior  to becoming

Chief Financial Officer, Mr. Ragen held Director of Finance and Vice President of Finance  positions  at
Generac. Prior to  joining Generac in  2005,  Mr.  Ragen was Vice President, Corporate Controller at
APW Ltd., a spin-off from Applied Power Inc., now known as Actuant  Corporation. Mr. Ragen began
his career in the Audit division of Arthur Andersen’s  Milwaukee, Wisconsin office. Mr. Ragen holds a
Bachelor of Business Administration in Accounting from  the University  of Wisconsin-Whitewater.

Russell S. Minick began serving as our Executive Vice  President, North  America in September
2014. Prior to this appointment he served as  Executive Vice President, Residential  Products in October
2011, with this responsibility being expanded  in January 2014 to Executive Vice  President, Global
Residential Products. Prior to joining  Generac, Mr. Minick was President & CEO of Home Care
Products for Electrolux from 2006 to  2011, President of The Gunlocke Company at HNI  Corporation
from 2003 to 2006, Senior Vice President of Sales, Marketing and Product Development at True
Temper Sports from 2002 to 2003, and General Manager of Extended Warranty Operations for Ford
Motor Company from 1998 to 2002.  Mr. Minick is a graduate of  the University of Northern Iowa,  and
holds a degree in marketing.

Roger Pascavis has  served as our Executive Vice President,  Strategic  Global Sourcing since March

2013. Prior to becoming Executive Vice  President of Strategic Global Supply,  he served  as the Senior
Vice President of Operations since January 2008. Mr. Pascavis joined Generac in  1995 and has served
as Director of Materials and Vice President  of  Operations. Prior to joining  Generac, Mr. Pascavis  was a

10

Plant Manager for MTI in Waukesha,  Wisconsin.  Mr. Pascavis holds a  B.S. in Industrial Technology
from the University of Wisconsin-Stout and an M.B.A. from  Lake Forest  Graduate  School of
Management.

Patrick Forsythe has served as our Executive Vice President of Global Engineering  since July 2015.

Prior to re-joining Generac, Mr. Forsythe was  Vice President, Global Engineering & Technology of
Hayward Industries from 2008 to 2015, Vice  President,  Global Engineering at Ingersoll Rand Company
(and the acquired Doosan Infracore  International) from 2004 to 2008, and Director of Engineering at
Ingersoll Rand Company from 2002 to 2004. Prior to 2002,  Mr.  Forsythe  worked in  various engineering
management capacities with Generac  from 1995 to 2002.  Mr.  Forsythe holds a  Higher National
Diploma (HND) in Mechanical Engineering  from the University of  Ulster (United Kingdom),  a B.S.  in
Mechanical Engineering, and an M.S. in  Manufacturing Management &  Technology  from The Open
University (United Kingdom).

Allen D. Gillette is our Executive Vice President of Global  Engineering.  Mr. Gillette joined
Generac in 1998 and has served in numerous engineering positions involving increasing levels of
responsibilities and corresponding titles.  Prior  to  joining Generac, Mr. Gillette was Manager of
Engineering at Transamerica Delaval Enterprise Division, Chief Engineer—High-Speed Engines at
Ajax-Superior Division and Manager  of Design  & Development, Cooper-Bessemer  Reciprocating
Products Division. Mr. Gillette holds  an M.S.  in Mechanical Engineering from Purdue University and  a
B.S. in Mechanical Engineering from  Gonzaga University.

Clement Feng has  served as our Senior Vice President of Marketing since August 2013 when he

re-joined Generac after three years as  Vice President—Global Marketing with the  Fluke  Corporation.
Mr. Feng served as our Senior Vice President of Marketing  from 2007  until  2010. Mr. Feng holds  a
B.S. in Chemical Engineering from Stanford University and an M.B.A.  from the University of Chicago-
Booth School of Business.

Item 1A. Risk Factors

You should carefully consider the following risks. These risks could  materially affect  our business,

results of operations or financial condition, cause the trading price of our common  stock to decline
materially or cause our actual results  to  differ materially from those expected or those expressed in any
forward-looking statements made by us. These risks  are not exclusive, and additional  risks to which we
are subject include, but are not limited  to,  the factors  mentioned under ‘‘Forward-Looking Statements’’
and the risks of our businesses described elsewhere in this Annual  Report.

Risk factors related to our business and  industry

Demand for the majority of our products is  significantly affected  by unpredictable power-outage activity  that
can lead to substantial variations in, and  uncertainties  regarding, our financial results from period to  period.

Sales of our products are subject to consumer buying patterns, and demand for the majority  of  our
products is affected by power outage events  caused by thunderstorms, hurricanes, ice storms,  blackouts
and other power grid reliability issues.  The impact of these outage events  on our sales can  vary
depending on the location, frequency and severity of the  outages.  Sustained  periods without major
power disruptions can lead to reduced consumer awareness of the  benefits of standby and portable
generator products and can result in  reduced sales  growth rates and  excess inventory. There are
smaller, more localized power outages that occur  frequently that drive a baseline level  of  demand for
back-up power solutions. The lack of major power-outage  events and fluctuations to the baseline levels
of power-outage activity are part of managing our business,  and these  fluctuations could have an
adverse effect on our net sales and profits. Despite  their  unpredictable nature, we believe power
disruptions create awareness and accelerate  adoption for  our home standby products.

11

Demand for our products is significantly  affected by  durable goods spending  by consumers and  businesses,
and other macroeconomic conditions.

Our business is affected by general economic conditions, and uncertainty  or  adverse  changes such

as the prolonged downturn in U.S. residential investment and the impact of more stringent credit
standards could lead to a decline in demand for our products and pressure to reduce  our  prices. Our
sales of light-commercial and industrial  generators are affected  by conditions in the non-residential
construction sector and by the capital investment  trends for small and  large  businesses and
municipalities. If these businesses and  municipalities cannot  access credit markets or do not utilize
discretionary funds to purchase our products  as a result  of the economy or other factors,  our  business
could suffer and our ability to realize  benefits from our strategy of increasing sales in the  light-
commercial and industrial sectors through, among other things, our focus on innovation  and product
development, including natural gas engine and modular technology, could be adversely affected. In
addition, consumer confidence and home  remodeling expenditures have a significant impact on sales of
our  residential products, and prolonged  periods of  weakness in consumer durable  goods spending could
have a material impact on our business.  Typically, we do  not  have contracts with our customers which
call for committed volume, and we cannot guarantee that our current  customers will continue to
purchase our products at the same level,  if at all. If general economic conditions or consumer
confidence were to worsen, or if the non-residential construction sector  or rate  of  capital investments
were to decline, our net sales and profits would  likely be adversely affected. Additionally, timing of
capital spending by our national account customers  can vary from quarter-to-quarter based on  capital
availability and internal capital spending  budgets.

Decreases in the availability and quality, or increases in the cost,  of raw  materials  and key  components we  use
could materially reduce our earnings.

The principal raw materials that we use to produce  our  products are steel, copper  and aluminum.

We  also source a significant number  of component parts from third  parties that we  utilize to
manufacture our products. The prices  of those raw materials and components are susceptible to
significant fluctuations due to trends  in  supply and  demand,  transportation  costs, government
regulations and tariffs, price controls,  economic conditions and  other unforeseen circumstances  beyond
our  control. We do not have long-term  supply contracts in place  to  ensure the  raw materials and
components we use are available in necessary amounts or at fixed prices.  If we  are unable to mitigate
raw  material or component price increases  through product design improvements, price increases to our
customers, manufacturing productivity  improvements, or hedging  transactions, our profitability could  be
adversely affected. Also, our ability to continue to obtain quality materials  and components  is subject  to
the continued reliability and viability of our  suppliers, including in some cases, suppliers who are the
sole source of certain important components. If  we are  unable to obtain adequate, cost efficient  or
timely deliveries of required raw materials and  components,  we  may be unable to manufacture
sufficient quantities of products on a  timely basis. This  could cause us  to  lose sales, incur additional
costs, delay new product introductions or  suffer  harm to our reputation.

The industry in which we compete is highly competitive, and our failure  to  compete  successfully could
adversely affect our results of operations and  financial condition.

We  operate in markets that are highly competitive. Some of our competitors have  established

brands and are larger in size or are divisions of large diversified companies which have substantially
greater financial resources than we do.  Some of our competitors may  be  willing  to  reduce prices  and
accept lower margins in order to compete  with us. In addition, we  could face new competition  from
large international or domestic companies with  established  industrial brands that enter our end
markets. Demand for our products may also be affected  by our  ability to respond to changes  in design
and functionality, to respond to downward pricing pressure, and  to  provide shorter lead times for our

12

products than our competitors. If we  are  unable to respond successfully to these  competitive pressures,
we could lose market share, which could have an adverse impact on our results. For further
information, see ‘‘Item 1—Business—Competition.’’

Our industry is subject to technological  change, and our failure to continue developing new and improved
products  and to bring these products rapidly  to  market  could have an  adverse impact  on our business.

New products, or refinements and improvements of existing  products, may have  technical failures,

delayed introductions, higher than expected production costs or may not be well accepted  by  our
customers. If  we are not able to anticipate, identify, develop  and market high quality  products in line
with technological advancements that  respond  to  changes in  customer preferences, demand  for our
products could decline and our operating  results could be adversely  affected.

We rely on independent dealers and distribution partners,  and the loss of these dealers and distribution
partners, or of any of our sales arrangements  with significant private label, telecommunications, retail  or
equipment rental customers, would adversely affect our business.

In addition to our direct sales force and  manufacturer  sales representatives, we depend  on the

services of independent distributors and  dealers to sell  our products and provide service and
aftermarket support to our end customers. We  also rely upon  our distribution channels to drive
awareness for our product categories and our  brands. In addition, we sell our products to end users
through private label arrangements with  leading  home equipment, electrical equipment  and
construction machinery companies; arrangements  with top  retailers and equipment rental companies;
and our direct national accounts with telecommunications and  industrial customers.  Our distribution
agreements and any contracts we have with large telecommunications, retail and  other customers  are
typically not exclusive, and many of the distributors with whom  we  do business  offer competitors’
products and services. Impairment of  our relationships with our  distributors, dealers or large customers,
loss of a substantial number of these distributors or  dealers or of one or more large  customers,  or an
increase in our distributors’ or dealers’ sales of our competitors’ products to our  customers  or of our
large customers’ purchases of our competitors’ products could materially reduce  our  sales and profits.
Also, our ability to successfully realize  our growth strategy is  dependent in part on our  ability to
identify, attract and retain new distributors at all layers of our distribution platform, and we  cannot be
certain that we will be successful in these  efforts.

Our business could be negatively impacted  if we fail to adequately protect our intellectual  property rights or if
third  parties claim that we are in violation of  their intellectual  property  rights.

We  consider our intellectual property rights to be important assets, and seek to protect  them
through a combination of patent, trademark, copyright and trade secret laws, as well  as licensing and
confidentiality agreements. These protections may not be adequate to prevent third parties from  using
our  intellectual property without our  authorization,  breaching  any confidentiality agreements with us,
copying or reverse engineering our products, or developing and marketing products that are
substantially equivalent to or superior to our own.  The unauthorized use  of our intellectual property  by
others could reduce our competitive  advantage and harm our business.  Not only are intellectual
property-related proceedings burdensome  and costly, but  they could span years to resolve and  we might
not ultimately prevail. We cannot guarantee that any patents, issued or  pending, will provide us with
any competitive advantage or will not be challenged by third  parties. Moreover, the expiration  of our
patents may lead to increased competition with respect to certain  products.

In addition, we cannot be certain that  we do  not  or will not infringe third parties’ intellectual
property rights. Any such claim, even if  it  is without merit, may  be  expensive and time-consuming  to
defend,  subject us to damages, cause us  to  cease making,  using or selling certain products  that

13

incorporate the disputed intellectual  property, require us to redesign our products,  divert management
time and attention, and/or require us to enter  into costly  royalty or licensing  arrangements.

Our operations are subject to various environmental, health and safety  laws and regulations, and
non-compliance with or liabilities under  such laws  and regulations  could result  in  substantial  costs, fines,
sanctions and  claims.

Our operations are subject to a variety of foreign, federal,  state and local environmental, health

and safety laws and regulations including those governing, among other things, emissions to air;
discharges to water; noise; and the generation,  handling, storage, transportation, treatment and  disposal
of waste and other materials. In addition, under federal and state environmental laws, we could be
required to investigate, remediate and/or monitor  the effects  of  the release or  disposal of materials
both at sites associated with past and present operations  and at third-party sites where wastes
generated by  our operations were disposed. This liability may be imposed  retroactively and whether or
not we caused, or had any knowledge of, the existence of  these  materials  and may  result in our paying
more than our fair share of the related costs. We could also be subject to a recall action by regulatory
authorities. Violations of or liabilities  under such laws and regulations  could result in  substantial costs,
fines and civil or criminal proceedings or personal injury and workers’ compensation claims.

Our products are subject to substantial  government regulation.

Our products are subject to extensive statutory and regulatory requirements governing, among
other things, emissions and noise, including  standards imposed  by the  EPA, CARB and other regulatory
agencies around the world. These laws are constantly  evolving and many are becoming  increasingly
stringent. Changes in applicable laws  or regulations, or in the  enforcement thereof, could require  us  to
redesign our products and could adversely affect  our  business or financial  condition in the future.
Developing and marketing products to meet such  new requirements could result in substantial
additional costs that may be difficult to recover in  some markets.  In some cases, we may be required to
modify  our products or develop new  products to comply  with new  regulations,  particularly those
relating to air emissions. Typically, additional  costs associated with significant  compliance modifications
are passed on to the market. While we have been  able to meet  previous deadlines and requirements,
failure to comply with other existing and future regulatory standards could adversely affect our position
in the markets we  serve.

We may  incur costs and liabilities as a  result  of product  liability  claims.

We  face a risk of exposure to product liability claims in the event that the use of  our products is

alleged to have resulted in injury or  other damage.  Although we  currently maintain product  liability
insurance coverage, we may not be able  to obtain such  insurance on acceptable  terms in  the future, if
at all, or obtain insurance that will provide  adequate coverage  against potential claims. Product liability
claims can be expensive to defend and can divert  the attention of management and other personnel  for
long periods of time, regardless of the ultimate outcome. A significant unsuccessful  product liability
defense could have a material adverse  effect  on our financial condition and results of operations. In
addition, we believe our business depends  on the strong brand  reputation we  have developed. If our
reputation is damaged, we may face difficulty in maintaining  our market share and pricing  with respect
to some of our products, which could  reduce our sales and profitability.

The loss of any key members of our senior  management  team or key employees  could disrupt  our operations
and harm our business.

Our success depends, in part, on the  efforts of certain  key  individuals,  including  the members of
our  senior management team, who have  significant experience in  the power products  industry. If, for
any reason, our senior executives do not continue to be active in management, or if our key employees

14

leave our company, our business, financial  condition  or results  of operations  could  be  adversely
affected. Failure to continue to attract these  individuals at reasonable compensation levels could have a
material adverse effect on our business, liquidity  and results of operations. Although  we do not
anticipate that we will have to replace any of  these individuals in the near future, the  loss of  the
services of any of our key employees could disrupt our operations and have a  material  adverse  effect
on our business.

Disruptions caused by labor disputes or organized labor activities could harm our business.

We  may from time to time experience union organizing activities  in our non-union  facilities.
Disputes with the current labor union or  new  union organizing  activities could lead to work slowdowns
or stoppages and make it difficult or impossible  for us  to  meet  scheduled delivery times for product
shipments to our customers, which could result in loss of business. In addition,  union activity could
result in higher labor costs, which could harm our financial condition, results of operations and
competitive position. A work stoppage or  limitations  on production at our  facilities  for any reason
could have an adverse effect on our  business, results of operations and financial condition.  In addition,
many  of our suppliers have unionized work forces. Strikes or work stoppages  experienced by our
customers or suppliers could have an  adverse  effect on our  business, results of operations and  financial
condition.

We may  experience material disruptions to our manufacturing  operations.

While we seek to operate our facilities  in compliance  with applicable rules and regulations  and

take measures to minimize the risks of disruption at our  facilities, a material disruption at one of our
manufacturing facilities could prevent us  from meeting  customer demand, reduce our sales  and/or
negatively impact our financial results.  Any of our  manufacturing facilities, or any of our equipment
within an otherwise operational facility,  could cease operations unexpectedly due to a number of
events, including:

(cid:129) equipment or information technology  infrastructure  failure;

(cid:129) disruptions in the transportation infrastructure  including roads, bridges, railroad tracks  and

container ports;

(cid:129) fires, floods, tornados, earthquakes, or other catastrophes; and

(cid:129) other operational problems.

In addition, a significant portion of our manufacturing and production facilities are located in
Wisconsin within a 100-mile radius of  each other. We could  experience prolonged periods of reduced
production due to unforeseen events  occurring in or around our manufacturing facilities in  Wisconsin.
In the event of a business interruption at our  facilities, in particular  our Wisconsin  facilities,  we may be
unable to shift manufacturing capabilities to alternate locations,  accept materials from suppliers or
meet customer shipment needs, among other severe consequences.  Such  an event could have a  material
and adverse impact on our financial condition and results  of  our operations.

A significant portion of our purchased components are sourced in foreign countries,  exposing us to additional
risks that may not exist in the United States.

We  source a significant portion of our purchased components overseas, primarily in Asia and
Europe. Our international sourcing subjects us  to  a number  of potential  risks in addition to the risks
associated with third-party sourcing generally.  Such  risks include:

(cid:129) inflation or changes in political and economic conditions;

(cid:129) unstable regulatory environments;

15

(cid:129) changes in import and export duties;

(cid:129) domestic and foreign customs and  tariffs;

(cid:129) currency rate fluctuations;

(cid:129) trade restrictions;

(cid:129) labor unrest;

(cid:129) logistical challenges, including extended container  port congestion;

(cid:129) communications challenges; and

(cid:129) other restraints and burdensome taxes.

These factors may have an adverse effect on our ability to efficiently and  cost effectively source
our  purchased components overseas. In  particular, if the  U.S. dollar  were  to  depreciate  significantly
against the currencies in which we purchase  raw materials  from  foreign suppliers, our cost of goods
sold could increase materially, which would adversely  affect  our results  of operations.

We are vulnerable to supply disruptions from single-sourced suppliers.

We  single-source certain types of parts  in our product  designs. Any delay  in our suppliers’

deliveries may impair our ability to deliver products to our  customers. A  wide variety of factors  could
cause  such delays including, but not limited to, lack of capacity,  economic downturns, availability of
credit, weather events or natural disasters.

As  a  U.S. corporation that conducts business in  a variety of foreign countries  including, but not limited to,
Mexico, Italy and Brazil, we are subject  to  the Foreign  Corrupt Practices Act and  a variety of anti-corruption
laws worldwide. A determination that we  violated any  of these laws may affect our  business and operations
adversely.

The U.S. Foreign Corrupt Practices Act (FCPA) generally prohibits  U.S.  companies and their
intermediaries from making improper  payments to foreign officials for  the purpose of  obtaining  or
keeping business. The United Kingdom  Bribery Act (UKBA) prohibits domestic  and foreign  bribery of
the private sector as well as public officials. Any determination that  we have violated  any
anti-corruption laws could have a material  adverse effect on  our financial  position, operating results
and cash flows.

Our total assets include goodwill and other indefinite-lived intangibles. If we determine these  have become
impaired, net income could be materially  adversely affected.

Goodwill represents the excess of cost over the fair market value  of net assets acquired  in business
combinations. Indefinite-lived intangibles are comprised  of  certain trade names. At December  31, 2015,
goodwill and other indefinite-lived intangibles  totaled $798.0 million. We  review goodwill and  other
intangibles at least annually for impairment and any excess  in carrying value over the  estimated fair
value is charged to the statement of  operations. A reduction in net income resulting from the
write-down or impairment of goodwill or indefinite-lived  intangibles  could have a material adverse
effect on our financial statements.

Goodwill and identifiable intangible  assets are recorded at fair value on the date of acquisition. In
accordance with the Financial Accounting Standards Board  (FASB) Accounting Standards  Codification
(ASC) Topic 350-20, Intangibles—Goodwill and Other, goodwill and indefinite lived intangibles are
reviewed at least annually for impairment and  finite-lived  intangible assets are reviewed for impairment
whenever events or changes in circumstances indicate that  their  carrying value  may not be recoverable.
Future impairment may result from,  among other things, deterioration in  the performance  of  an

16

acquired business or product line, adverse  market conditions and changes in the competitive landscape,
adverse changes in applicable laws or regulations, including changes that  restrict  the activities of  an
acquired business or product line, and  a  variety of other circumstances. The amount of any  impairment
is recorded as a charge to the statement  of operations. We may never realize  the full value of our
intangible assets. Any future determination requiring the write-off of a significant portion of intangible
assets would have an adverse effect on  our financial condition and results  of operations.  See
‘‘Item 7—Management’s Discussion and  Analysis of Financial Condition and Results of Operations,’’
Note 2, ‘‘Significant Accounting Policies,’’  and Note 8, ‘‘Goodwill and Intangible  Assets,’’ to the
consolidated financial statements in Item 8  of this  Annual  Report on Form 10-K for further
information on the Company’s impairment tests and the impairment of certain  tradenames as a  result
of a new brand strategy and the impairment of the goodwill of the Ottomotores reporting  unit both
recorded  in the fourth quarter of 2015.

We are unable to determine the specific impact of changes in selling  prices or changes in volumes of our
products  on our net sales.

Because of the wide range of products that we  sell, the  level of customization for many of our

products, the frequent rollout of new products and  the fact  that we do not  apply pricing changes
uniformly across our entire portfolio  of products, we  are unable to determine with specificity  the effect
of volume changes or changes in selling  prices on  our net sales.

We may  not realize all of the anticipated  benefits of our acquisitions or  those benefits may  take  longer to
realize than expected. We may also encounter  significant unexpected difficulties in integrating acquired
businesses.

Our ability to realize the anticipated benefits of our  acquisitions will  depend, to a  large extent, on

our  ability to integrate the acquired businesses with  our  business. The combination  of  independent
businesses is a complex, costly and time-consuming process. Further, integrating and managing
businesses with international operations may pose  challenges not previously experienced  by  our
management. As a result, we will be  required  to  devote  significant management attention and resources
to integrating the business practices and operations of any acquired  businesses with ours. The
integration process may disrupt our business and, if implemented ineffectively, could preclude
realization of the full benefits expected  by us. Our failure to  meet  the challenges involved in integrating
an acquired business into our existing  operations or otherwise to realize the anticipated  benefits of the
transaction could cause an interruption  of,  or a loss of momentum in, our activities and could adversely
affect our results of operations.

In addition, the overall integration of our acquired businesses may result in  material  unanticipated

problems, expenses, liabilities, competitive responses, loss of customer relationships, and diversion of
management’s attention, and may cause our stock price  to  decline. The difficulties  of combining the
operations of acquired businesses with  ours  include, among others:

(cid:129) managing a larger company;

(cid:129) maintaining employee morale and retaining key management and other employees;

(cid:129) integrating two business cultures, which  may prove  to  be  incompatible;

(cid:129) the possibility of faulty assumptions underlying expectations regarding the integration process;

(cid:129) retaining existing customers and attracting new  customers;

(cid:129) consolidating corporate and administrative infrastructures  and eliminating duplicative  operations;

(cid:129) the diversion of  management’s attention from ongoing business concerns  and performance

shortfalls as a result of the diversion of  management’s attention to the  acquisition;

17

(cid:129) unanticipated issues in integrating  information technology, communications and other systems;

(cid:129) unanticipated changes in applicable laws  and regulations;

(cid:129) managing tax costs or inefficiencies associated with integrating the operations of the  combined

company;

(cid:129) unforeseen expenses or delays associated  with the  acquisition;

(cid:129) difficulty comparing financial reports due to differing financial and/or internal  reporting systems;

and

(cid:129) making any necessary modifications to internal financial control standards  to  comply with  the

Sarbanes-Oxley Act of 2002 and the rules and regulations  promulgated  thereunder.

Many of these factors will be outside  of our control and any one of them could result in  increased

costs, decreases in  the amount of expected revenues and diversion of management’s  time and energy,
which  could materially impact our business, financial  condition  and results of operations. In addition,
even if the operations of our acquired businesses are  integrated successfully with our operations, we
may not realize the full benefits of the transaction, including the synergies, cost savings or  sales  or
growth opportunities that we expect. These  benefits may  not  be  achieved within the anticipated time
frame, or at all. Or, additional unanticipated costs may be incurred in the integration  of  our  businesses.
All of these factors could cause dilution to our earnings per  share, decrease or delay  the expected
accretive effect of the acquisition, and  cause a decrease in  the price of our common  stock.  As a  result,
we cannot assure you that the combination of  our acquisitions with our business will result in  the
realization of the full benefits anticipated  from  the transaction.

We may  encounter difficulties in implementing  or operating a new  enterprise resource planning (ERP) system,
which may adversely affect our operations  and financial reporting.

In January 2016, we implemented a new ERP system for a majority of our business as part of our

ongoing efforts to improve and strengthen our operational and  financial processes and  our  reporting
systems. The ERP system may not provide the  benefits anticipated, could add costs and  complications
to ongoing operations, and may impact  our  ability to process  transactions accurately and efficiently,  all
of which may have a material adverse effect on the  Company’s business and  results of operations.

Failures or security breaches of our networks or information technology systems could  have  an adverse  effect
on our business.

We  rely  heavily on information technology  (IT) both in our products  and services for customers
and in our IT systems. Further, we collect  and store sensitive information in our data centers and on
our  networks. Government agencies and security experts have  warned  about growing risks of hackers,
cyber-criminals, malicious insiders and other actors targeting  confidential  information and all types of
IT systems. These actors may engage  in fraudulent activities, theft of confidential  or proprietary
information and sabotage.

Our IT systems and our confidential information may  be  vulnerable  to  damage or intrusion from a

variety of attacks including computer viruses,  worms or other malicious  software programs. These
attacks pose a risk to the security of  the products, systems  and networks of our customers, suppliers
and third-party service providers, as well to the confidentiality  of our  information  and the  integrity and
availability of our data. While we attempt to mitigate these risks  through controls, due diligence,
training, surveillance and other measures,  we remain vulnerable to information security  threats.

Despite the precautions we take, an intrusion or infection of  our systems  could  result in the

disruption of our business, loss of proprietary  or confidential information,  or injuries to people  or
property. Similarly, an attack on our IT systems could result  in theft or  disclosure of trade secrets or

18

other intellectual property or a breach  of confidential customer or employee  information. Any such
events could have an adverse impact  on  sales, harm  our reputation and  cause us to incur legal liability
and increased costs to address such events and related security concerns. As  the threats evolve  and
become  more potent, we may incur additional  costs to secure the products that we sell,  as well as  our
data and infrastructure of networks and  devices.

Risks related to our common stock

If securities or industry analysts do not publish research  or reports about our  business,  if they  adversely
change their recommendations regarding  our  common stock or if our results of operations do  not meet their
expectations, our common stock price and trading volume  could decline.

The trading market for our common  stock will  be  influenced by the research and reports that
industry or securities analysts publish  about us or our business. If one  or more of these analysts cease
coverage of our company or fail to publish reports on us regularly,  we  could  lose  visibility  in the
financial markets, which in turn could  cause our  stock  price or  trading volume to decline. Moreover,  if
one or more of the analysts who cover  us downgrade  recommendations  regarding our stock, or if our
results of operations do not meet their  expectations, our stock price  could  decline  and such decline
could be material.

Anti-takeover provisions in our amended and  restated certificate of incorporation and by-laws could prohibit a
change of control that our stockholders may  favor  and could negatively  affect our stock price.

Provisions in our amended and restated certificate of incorporation and by-laws may make it more

difficult and expensive for a third party  to  acquire  control  of us even if  a change of control  would be
beneficial to the interests of our stockholders.  These provisions could discourage potential takeover
attempts and could adversely affect the  market  price of our common stock. These provisions may also
prevent or frustrate attempts by our stockholders to replace or remove  our management. For  example,
our  amended and restated certificate of incorporation and  by-laws:

(cid:129) permit our board of directors to issue preferred stock with such terms as they determine,

without stockholder approval;

(cid:129) provide that only one-third of the members of the  board  of  directors are elected at each

stockholders meeting and prohibit removal  without cause;

(cid:129) require advance notice for stockholder  proposals and director  nominations; and

(cid:129) contain limitations on convening stockholder  meetings.

These provisions make it more difficult for stockholders or  potential acquirers to acquire us
without negotiation and could discourage potential  takeover attempts and could adversely  affect the
market price of our common stock.

We currently do not have plans to pay dividends on  our common stock  in the foreseeable future.

We  currently do not have plans to pay dividends in  the foreseeable future  on our common stock.

We  intend to use future earnings for  the operation and expansion of our  business,  as well as  for
repayment of outstanding debt and for  share repurchases.  In addition, the terms of our senior secured
credit facilities limit our ability to pay dividends  on our common stock.  As a result, capital
appreciation, if any, of our common stock  will be the sole source  of  gain for  the foreseeable  future.
While we may change this policy at some  point in  the future,  we cannot  assure that we will make such
a change.

19

Risks related to our capital structure

We have  a significant amount of indebtedness which could  adversely  affect our cash  flow and our ability  to
remain in compliance with debt covenants and make  payments on our indebtedness.

We  have a significant amount of indebtedness. As  of December 31, 2015,  we had total

indebtedness  of $1,059.3 million. Our  significant level of indebtedness increases  the possibility that we
may be unable to generate cash sufficient to pay, when due, the  principal  of, interest  on or  other
amounts due in respect of our indebtedness. Our significant  indebtedness, combined  with our other
financial obligations and contractual  commitments  could have other important consequences.  For
example, it could:

(cid:129) make it more difficult for us to satisfy  our obligations with respect to our  indebtedness, which

could result in an event of default under  the agreements governing our indebtedness;

(cid:129) make us more vulnerable to adverse changes in  general  economic, industry and competitive

conditions and adverse changes in government regulation;

(cid:129) require us to dedicate a portion of our cash  flow from  operations to payments on our

indebtedness, thereby reducing the availability of our cash  flows to fund working capital,  capital
expenditures, acquisitions and other general corporate purposes;

(cid:129) limit our flexibility in planning for, or reacting to, changes in our business and the industry in

which  we operate;

(cid:129) place us at a competitive disadvantage compared to our competitors that have  less  debt; and

(cid:129) limit our ability to borrow additional amounts  for working capital, capital expenditures,

acquisitions, debt service requirements, execution of our  business strategy or other  purposes.

Any of the above-listed factors could materially adversely affect  our business, financial  condition,
results of operations and cash flows.  While we  maintain  interest  rate swaps covering a portion of  our
outstanding debt, our interest expense could increase  if  interest  rates increase because debt under our
credit facilities bears interest at a variable rate once above a  certain  LIBOR  floor. If we do  not  have
sufficient earnings to service our debt,  we  may be required to refinance all or part of our existing  debt,
sell assets, borrow more money or sell securities, none of which we can guarantee we  will be able to
do.

The terms of our credit facilities restrict our  current and  future operations, particularly our  ability to respond
to changes in our business or to take certain  actions.

Our credit facilities contain, and any  future indebtedness of  ours  or  our subsidiaries  would likely
contain, a number  of restrictive covenants  that impose significant operating and  financial restrictions on
us and our subsidiaries, including restrictions  on our ability to engage  in acts that may  be  in our best
long-term interests. These restrictions include, among  other  things, our  ability to:

(cid:129) incur liens;

(cid:129) incur or assume  additional debt or  guarantees  or issue  preferred stock;

(cid:129) pay dividends, or make redemptions and repurchases, with  respect to capital stock;

(cid:129) prepay, or make redemptions and  repurchases of, subordinated debt;

(cid:129) make loans and investments;

(cid:129) make capital expenditures;

20

(cid:129) engage in mergers, acquisitions, asset sales, sale/leaseback transactions  and  transactions with

affiliates;

(cid:129) change the business conducted by  us or our subsidiaries;  and

(cid:129) amend the terms of subordinated debt.

The operating and financial restrictions in our credit facilities and  any future financing agreements

may adversely affect our ability to finance future  operations or capital needs or to engage  in other
business activities. A breach of any of the  restrictive  covenants in  our credit facilities would  result in  a
default. If any such default occurs, the  lenders under our  credit facilities  may elect to declare all
outstanding borrowings, together with  accrued interest and other  fees,  to  be immediately due and
payable, or enforce their security interest, any of which  would result  in an event  of  default. The lenders
will also have the right in these circumstances to terminate  any commitments they have to provide
further borrowings. Our existing credit  facilities  do not contain any financial maintenance covenants.

We may  need additional capital to finance our  growth  strategy or to refinance  our existing credit facilities, and
we may not be able to obtain it on acceptable terms,  or at all, which may limit  our  ability to grow.

We  may require additional financing to expand our business. Financing may not be available to us
or may be available to us only on terms that  are not favorable.  The terms  of  our  senior secured credit
facilities limit our ability to incur additional  debt. In addition, economic conditions, including  a
downturn in the credit markets, could  impact our  ability  to  finance  our growth on  acceptable terms or
at all. If we are unable to raise additional  funds  or obtain capital on acceptable  terms, we may have to
delay, modify or abandon some or all  of our growth strategies. In  the future,  if we are unable to
refinance our credit facilities on acceptable  terms, our liquidity could be adversely  affected.

Item 1B. Unresolved Staff Comments

None.

Item 2. Properties

We  own, operate or lease manufacturing and  distribution facilities located principally in the United

States, Mexico, Italy, Brazil and the United Kingdom  totaling over three million  square  feet. We also
operate a dealer training center at our Eagle, Wisconsin  facility, which allows us to train  new industrial
and residential dealers on the service  and installation  of  our  products and provide existing dealers with
training on product innovations. We also have  inventory warehouses in the United States that
accommodate material storage and rapid  response requirements  of our customers.

21

The following table shows the location and activities  of our principal operations:

Location

Owned/
Leased

Square
Footage

Activities

Waukesha, WI . . . . . . . . . . . . . . . . . . . Owned

307,000 Corporate headquarters, manufacturing,

storage, research and development,
service parts distribution

Eagle, WI . . . . . . . . . . . . . . . . . . . . . . Owned
Whitewater, WI . . . . . . . . . . . . . . . . . . Owned
Oshkosh, WI . . . . . . . . . . . . . . . . . . . . Owned

242,000 Manufacturing, office, training
491,000 Manufacturing, office, distribution
240,000 Manufacturing, storage, research and

Berlin, WI . . . . . . . . . . . . . . . . . . . . . . Owned
Berlin, WI . . . . . . . . . . . . . . . . . . . . . . Leased

development
129,000 Manufacturing, office
192,500 Manufacturing, storage, research and

Edgerton, WI . . . . . . . . . . . . . . . . . . . . Leased
Jefferson, WI . . . . . . . . . . . . . . . . . . . . Owned
Jefferson, WI . . . . . . . . . . . . . . . . . . . . Leased
Maquoketa, IA . . . . . . . . . . . . . . . . . . Owned
Bismarck, ND . . . . . . . . . . . . . . . . . . . Owned
Vergennes, VT . . . . . . . . . . . . . . . . . . . Leased
Winooski, VT . . . . . . . . . . . . . . . . . . . Leased
Mexico City, Mexico . . . . . . . . . . . . . . . Owned

development
Storage

Storage
Storage, rental property

235,000
253,000 Manufacturing, distribution
589,000
137,000
50,000 Manufacturing and office
66,000 Office
104,000 Manufacturing
180,000 Manufacturing, sales, distribution,

storage, office

Mexico City, Mexico . . . . . . . . . . . . . . . Leased
. . . . . . . . . . . . . . . . . . Leased
Curitiba, Brazil

71,000 Office, storage and warehouse
24,000 Manufacturing, sales, distribution,

Milan, Italy . . . . . . . . . . . . . . . . . . . . . Leased

91,000 Manufacturing, sales, distribution,

Milton Keynes, England . . . . . . . . . . . . Leased

9,000

storage, office
Sales, distribution, storage, office

As of December 31, 2015, substantially all of our owned properties are subject  to  collateral

provisions under our senior secured credit facilities.

storage, office

Item 3. Legal Proceedings

From time to time, we are involved in legal proceedings primarily  involving  product liability, patent

and employment matters and general  commercial  disputes arising  in the ordinary course of our
business. As of December 31, 2015, we believe that there  is no  litigation pending  that  would have a
material effect on our results of operations or  financial  condition.

Item 4. Mine Safety Disclosures

Not Applicable.

22

Item 5. Market for Registrant’s Common Equity, Related Stockholder  Matters  and Issuer Purchases

PART II

of Equity Securities

Price Range of Common Stock

Shares of our common stock are traded on the New York Stock  Exchange (NYSE) under the
symbol ‘‘GNRC.’’ The following table  sets forth  the high and low sales prices  reported on  the NYSE
for our  common stock by fiscal quarter  during 2015  and 2014, respectively.

2015

High

Low

Fourth Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Second Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
First Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$32.53
$39.78
$49.35
$50.41

$26.88
$27.16
$39.62
$43.74

2014

High

Low

Fourth Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Second Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
First Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$48.00
$48.02
$60.36
$61.17

$38.85
$40.54
$46.27
$45.72

Purchases of Equity Securities By the Issuer and Affiliated Purchasers

The following table summarizes the stock repurchase activity for the three months ended

December 31, 2015, which consisted of  the withholding of shares  upon  the vesting  of restricted stock
awards to pay withholding taxes on behalf of the recipient  and  shares repurchased  under the
Company’s $200.0 million stock repurchase  program:

10/01/15 - 10/31/15 . . . . . . . . . . . . . . . . . .
11/01/15 - 11/30/15 . . . . . . . . . . . . . . . . . .
12/01/15 - 12/31/15 . . . . . . . . . . . . . . . . . .

Total
Number of
Shares
Purchased

112
681,148
473,500

Average
Price Paid
per Share

$31.57
30.65
31.10

Total Number Of
Shares Purchased
As Part  Of  Publicly
Announced Plans
Or Programs

Approximate Dollar
Value Of Shares
That May Yet  Be
Purchased Under
The Plans
Or Programs

—
680,000
473,500

135,621,708
114,781,696
100,057,756

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,154,760

$30.83

For equity compensation plan information,  please refer  to  Note 15,  ‘‘Share  Plans,’’  to  the

consolidated financial statements in Item 8  of this  Annual  Report on Form 10-K.

Stock Performance Graph

The line graph below compares the cumulative total stockholder return on our common stock with

the cumulative total return of the Standard & Poor’s S&P  500 Index,  the S&P  500 Industrials Index
and the Russell 2000 Index for the five-year  period ended  December 31, 2015. The graph and  table
assume that $100 was invested on December 31, 2010 in each of our common stock,  the S&P 500
Index, the S&P 500 Industrials Index and the  Russell  2000  Index,  and that  all  dividends  were
reinvested. Cumulative total stockholder returns  for our  common  stock, the S&P  500 Index, the
S&P 500 Industrials Index and the Russell  2000 Index are based on  our fiscal  year.

23

COMPARISON OF CUMULATIVE TOTAL RETURN

Generac Holdings Inc.

S&P 500 Index - Total Returns

S&P 500 Industrials Index

Russell 2000 Index

$600

$500

$400

$300

$200

$100

$0
12/31/2010

12/31/2011

12/31/2012

12/31/2013

12/31/2014

12/31/2015

ASSUMES $100 INVESTED ON DEC. 31, 2010
ASSUMES DIVIDEND REINVESTED
FISCAL YEAR ENDING DEC. 31, 2015

3MAR201602024603

Company / Market / Peer Group

12/31/2010

12/31/2011

12/31/2012

12/31/2013

12/31/2014

12/31/2015

Generac Holdings Inc.
. . . . . . . . . . .
S&P 500 Index—Total Returns . . . . .
S&P 500 Industrials Index . . . . . . . .
Russell 2000 Index . . . . . . . . . . . . . .

$100.00
100.00
100.00
100.00

$173.35
102.11
99.41
95.82

$273.48
118.45
114.67
111.49

$513.40
156.82
161.31
154.78

$423.84
178.28
177.16
162.35

$269.84
180.75
172.67
155.18

Holders

As of February 19, 2016, there were approximately 222 registered holders of record of  Generac’s

common stock. A substantially greater  number of  holders  of Generac common  stock are ‘‘street name’’
or beneficial holders, whose shares are held of record by banks,  brokers and  other financial  institutions.

Dividends

On June 21, 2013, the Company used  a portion of the  proceeds from the May  31, 2013 debt
refinancing (see Note 10, ‘‘Credit Agreements,’’ to the consolidated financial statements in Item  8 of
this  Annual Report on Form 10-K) to pay a special cash dividend of $5.00 per share on its common
stock, resulting in payments totaling $340.8 million to stockholders on that date.

We  currently do not have plans to pay dividends on our common stock in  the foreseeable  future.

However, in the future, subject to factors  such  as general economic  and business conditions, our
financial condition and results of operations, our capital requirements,  our future liquidity and
capitalization, and other such factors  that  our board of directors may deem relevant, we  may change
this  policy and choose to pay dividends.  Our ability to pay dividends on  our common  stock is currently
restricted by the terms of our senior secured  credit facilities and may be further restricted by any future
indebtedness  we incur. Our business  is conducted  through our subsidiaries, including  our  principal
operating subsidiary, Generac Power Systems. Dividends from, and  cash  generated by our subsidiaries
will be our principal sources of cash to  repay indebtedness, fund  operations, repurchase shares of
common stock and pay dividends. Accordingly, our ability to pay dividends to our stockholders is
dependent on the earnings and distributions of funds from our  subsidiaries, including Generac Power
Systems.

24

Securities Authorized for Issuance Under Equity  Compensation Plans

For information on securities authorized  for issuance  under our equity  compensation  plans, see
‘‘Item 12—Security Ownership of Certain  Beneficial Owners  and Management  and Related Stockholder
Matters,’’ which is incorporated herein by reference.

Recent  Sales of Unregistered Securities

None.

Use of Proceeds from Registered Securities

Not applicable.

Item 6. Selected Financial Data

The following table sets forth our selected historical consolidated  financial  data  for the  periods  and

at the dates indicated. The selected historical consolidated financial data for the years ended
December 31, 2015, 2014 and 2013 are derived from our audited  consolidated financial statements
included elsewhere in this annual report. The  selected  historical consolidated financial data for the
years ended December 31, 2012 and 2011  is derived  from our audited historical consolidated financial
statements not included in this annual  report.

The results indicated below and elsewhere in  this  annual report  are not necessarily indicative of

our  future performance. This information  should be read together  with ‘‘Item 7—Management’s

25

Discussion and Analysis of Financial Condition  and Results  of  Operations’’  and our consolidated
financial statements and related notes  thereto  in Item 8  of this Annual Report on Form 10-K.

(U.S. Dollars in thousands, except per share data)

2015

2014

2013

2012

2011

Year Ended December 31,

Statement of Operations Data:
Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,317,299 $1,460,919 $1,485,765 $1,176,306 $ 791,976
497,322
Costs of goods sold . . . . . . . . . . . . . . . . . . . .

916,205

944,700

857,349

735,906

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses:
Selling and service . . . . . . . . . . . . . . . . . . . .
Research and development . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . .
Amortization of intangibles(1) . . . . . . . . . . . .
Tradename and goodwill impairment(2) . . . . .
Gain on remeasurement of contingent

459,950

516,219

569,560

440,400

294,654

130,242
32,922
52,947
23,591
40,687

120,408
31,494
54,795
21,024
—

107,515
29,271
55,490
25,819
—

101,448
23,499
46,031
45,867
—

77,776
16,476
30,012
48,020
9,389

consideration(3) . . . . . . . . . . . . . . . . . . . .

—

(4,877)

—

—

—

Total operating expenses . . . . . . . . . . . . . . . .

280,389

222,844

218,095

216,845

181,673

Income from operations . . . . . . . . . . . . . . . .
Other income (expense):
Interest expense . . . . . . . . . . . . . . . . . . . . . .
Investment income . . . . . . . . . . . . . . . . . . . .
Loss on extinguishment of debt(4) . . . . . . . . .
Gain (loss) on change in contractual  interest

rate(5) . . . . . . . . . . . . . . . . . . . . . . . . . . .
Costs related to acquisitions . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . .
Other, net

179,561

293,375

351,465

223,555

112,981

(42,843)
123
(4,795)

(47,215)
130
(2,084)

(54,435)
91
(15,336)

(49,114)
79
(14,308)

(23,718)
110
(377)

(2,381)
(1,195)
(5,487)

16,014
(396)
(1,462)

—
(1,086)
(1,983)

—
(1,062)
(2,798)

—
(875)
(1,155)

Total other expense, net

. . . . . . . . . . . . . . . .

(56,578)

(35,013)

(72,749)

(67,203)

(26,015)

Income before provision for income taxes . . . .
Provision (benefit) for income taxes(6) . . . . . .

122,983
45,236

258,362
83,749

278,716
104,177

156,352
63,129

86,966
(237,677)

Net income . . . . . . . . . . . . . . . . . . . . . . . . . $

77,747 $ 174,613 $ 174,539 $

93,223 $ 324,643

Income per share—diluted:
Common Stock . . . . . . . . . . . . . . . . . . . . . . . $

Statement of Cash Flows data:
Depreciation . . . . . . . . . . . . . . . . . . . . . . . . . $
Amortization of intangible assets . . . . . . . . . .
Expenditures for property and equipment . . . .

1.12 $

2.49 $

2.51 $

1.35 $

4.79

16,742 $
23,591
(30,651)

13,706 $
21,024
(34,689)

10,955 $
25,819
(30,770)

8,293 $
45,867
(22,392)

8,103
48,020
(12,060)

Other Financial Data:
Adjusted EBITDA(7) . . . . . . . . . . . . . . . . . . $ 270,816 $ 337,283 $ 402,613 $ 289,809 $ 188,476
147,176
Adjusted Net Income(8) . . . . . . . . . . . . . . . .

198,436

234,165

301,664

220,792

26

(U.S. Dollars in thousands)

As of

As of
December 31, December 31, December 31, December 31, December  31,
2013

As  of

As of

As of

2012

2011

2015

2014

Balance Sheet Data:
Current assets . . . . . . . . . . . . . . . . . . . . . $ 661,372 $ 730,478 $ 654,179 $ 522,553 $ 383,265
84,384
184,213
Property, plant and equipment, net . . . . . .
547,473
669,719
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . .
537,671
277,512
Other intangibles and other assets . . . . . . .

168,821
635,565
347,678

104,718
552,943
423,633

146,390
608,287
389,349

Total assets . . . . . . . . . . . . . . . . . . . . . . . $1,792,816 $1,882,542 $1,798,205 $1,603,847 $1,552,793

Total current liabilities . . . . . . . . . . . . . . . $ 213,224 $ 240,522 $ 250,845 $ 294,859 $ 165,390
575,000
Long-term borrowings, less current portion
43,514
Other long-term liabilities . . . . . . . . . . . . .
768,889
Stockholders’ equity . . . . . . . . . . . . . . . . .

1,082,101
70,120
489,799

1,050,097
63,624
465,871

1,175,349
54,940
317,071

799,018
46,342
463,628

Total liabilities and stockholders’ equity . . . $1,792,816 $1,882,542 $1,798,205 $1,603,847 $1,552,793

(1) Our amortization of intangibles  expense includes the straight-line amortization of customer lists,

patents, certain tradenames and other finite-lived intangible assets.

(2) During the fourth quarter of 2015, our Board of Directors approved  a  plan to strategically

transition and consolidate certain of our  brands acquired through acquisitions  over the past several
years to the Generac(cid:3) tradename. This brand strategy change  resulted  in a  reclassification  to  a
two year remaining useful life for the impacted tradenames and  a  $36.1 million non-cash  charge to
write-down to net realizable value. Additionally,  during  the fourth quarter of 2015, a  $4.6 million
goodwill impairment charge was recorded related to the write-down of the Ottomotores reporting
unit goodwill. During the fourth quarter of 2011,  we decided to strategically transition certain
products to the Generac(cid:3) tradename, which resulted in a $9.4 million non-cash  charge which
primarily related to the write-down of the impacted tradename to net realizable  value. Refer to
Note 2, ‘‘Significant Accounting Policies—Goodwill and Other  Indefinite-Lived Intangible Assets,’’
and Note 8, ‘‘Goodwill and Intangible  Assets,’’ to the  consolidated financial  statements  in Item 8
of this Annual Report on Form 10-K  for further information on the 2015 impairment  charges.

(3) During the second quarter of 2014,  we recorded a gain of $4.9  million  related to an  adjustment  to

a certain earn-out obligation in connection with  a recent  acquisition.

(4) For the years ended December 31, 2015,  2014 and 2013, represents the non-cash  write-off of

original issue discount and capitalized  debt issuances costs due to voluntary debt prepayments.
Additionally, for the year ended December 31, 2013, represents the  loss on extinguishment of debt
as a result of the refinancing transaction in  May 2013.  For the  year ended December  31, 2012,
represents the loss on extinguishment  of debt as a  result of the  refinancing transactions  in
February and May 2012. For the year ended  December  31,  2011, represents  the non-cash  write-off
of capitalized debt issuance costs due  to voluntary debt prepayments. Refer  to  Note 10,  ‘‘Credit
Agreements,’’ to the consolidated financial statements in Item 8 of this Annual Report  on
Form 10-K for further information on  the losses on extinguishment of debt.

(5) For the year ended December 31, 2015,  represents a non-cash loss  relating to a 25 basis point

increase in borrowing costs as a result of the credit  agreement leverage ratio  rising  above 3.0  times
at June  30, 2015. For the year ended  December 31, 2014, represents  a non-cash gain relating to a
25 basis point reduction in borrowing costs as a  result of the  credit agreement  leverage ratio falling
below 3.0 times at March 31, 2014. Refer to Note  10, ‘‘Credit Agreements,’’  to  the consolidated
financial statements in Item 8 of this Annual Report on  Form 10-K for further information  on the
gains and losses on changes in the contractual interest rate.

27

(6) The 2011 net tax benefit of $237.7 million includes a  tax  benefit of $271.4  million recorded  due  to
the reversal of valuation allowances recorded on our net deferred  tax  assets. Refer  to  Note 13,
‘‘Income Taxes,’’ to the consolidated  financial  statements  in Item  8 of this Annual  Report on
Form 10-K for further information on  the tax  provision for the  years  ended December  31, 2015,
2014 and 2013.

(7) Adjusted EBITDA represents net income before interest expense,  taxes, depreciation  and

amortization, as further adjusted for the other items reflected in the  reconciliation  table set forth
below. The computation of adjusted  EBITDA is based  on the  definition of EBITDA contained  in
the Term Loan and Amended ABL Facility (terms defined in Note 10, ‘‘Credit Agreements,’’  to
the consolidated financial statements in Item  8 of this Annual  Report on Form 10-K), which  is
substantially the same definition that  was contained  in the Company’s  previous credit agreements.

We  view Adjusted EBITDA as a key  measure of our performance. We present Adjusted EBITDA
not only due to its importance for purposes of  our credit agreements, but also  because it assists us
in comparing our performance across  reporting periods on  a consistent basis because  it excludes
items that we do not believe are indicative of our core operating performance.  Our management
uses Adjusted EBITDA:

(cid:129) for planning purposes, including the  preparation of our annual operating  budget and

developing and refining our internal projections  for future periods;

(cid:129) to allocate resources to enhance the financial  performance of our business;

(cid:129) as a benchmark for the determination of the bonus component of compensation  for our

senior executives under our management  incentive plan, as described further  in our Proxy
Statement;

(cid:129) to evaluate the effectiveness of our  business  strategies and as a supplemental tool in

evaluating our performance against our budget  for each  period;  and

(cid:129) in communications with our board of directors and  investors  concerning our financial

performance.

We  believe Adjusted EBITDA is used by securities  analysts, investors  and  other  interested  parties
in the evaluation of the Company. Management believes the  disclosure of Adjusted EBITDA
offers an additional financial metric that, when coupled with results  prepared in  accordance with
U.S. generally accepted accounting principles (U.S. GAAP) and  the  reconciliation  to  U.S. GAAP
results, provides a more complete understanding of our results of  operations  and the  factors and
trends  affecting our business. We believe  Adjusted EBITDA is useful to investors for  the following
reasons:

(cid:129) Adjusted EBITDA and similar non-GAAP measures  are widely used by investors to
measure a company’s operating performance without  regard to items that can vary
substantially from company to company depending upon financing  and  accounting  methods,
book values of assets, tax jurisdictions, capital structures and the methods  by  which assets
were acquired;

(cid:129) investors can use Adjusted EBITDA as a supplemental measure to evaluate the overall

operating performance of our company, including our ability to service our debt and other
cash needs; and

(cid:129) by comparing our Adjusted EBITDA in different historical periods, our investors can
evaluate our operating performance excluding the impact of items described below.

The adjustments included in the reconciliation table listed below are  provided for under our  Term
Loan and Amended ABL Facility and also are presented  to illustrate the operating performance of

28

our  business in a manner consistent with the presentation used by our management and board of
directors. These adjustments eliminate the  impact of a number of items  that:

(cid:129) we do not consider indicative of our ongoing operating  performance, such  as non-cash

write-downs and other charges, non-cash gains and write-offs  relating to the  retirement of
debt,  severance costs and other restructuring-related business  optimization expenses;

(cid:129) we believe to be akin to, or associated  with, interest expense, such as administrative agent

fees, revolving credit facility commitment fees and letter of credit fees;  or

(cid:129) are non-cash in nature, such as share-based compensation expense.

We  explain in more detail in footnotes (a) through (g) below why  we believe these adjustments  are
useful in calculating Adjusted EBITDA  as a measure  of  our operating performance.

Adjusted EBITDA does not represent, and should  not be a substitute for, net  income  or cash  flows
from operations as determined in accordance with U.S. GAAP. Adjusted EBITDA has limitations
as an analytical tool, and you should  not  consider it in  isolation,  or as  a  substitute for analysis of
our  results as reported under U.S. GAAP. Some of the  limitations are:

(cid:129) Adjusted EBITDA does not reflect our cash expenditures, or future requirements  for capital

expenditures or contractual commitments;

(cid:129) Adjusted EBITDA does not reflect changes  in, or  cash requirements for, our  working

capital needs;

(cid:129) Adjusted EBITDA does not reflect the  significant interest expense,  or the cash
requirements necessary to service interest or  principal payments  on our debt;

(cid:129) although depreciation and amortization are  non-cash charges, the  assets being depreciated

and amortized will often have to be replaced  in the future, and Adjusted EBITDA does  not
reflect any cash requirements for such replacements;

(cid:129) several of the adjustments that we use in calculating Adjusted EBITDA,  such as  non-cash

write-downs and other charges, while not involving  cash expense, do have a  negative impact
on the value our assets as reflected in  our consolidated  balance  sheet  prepared  in
accordance with U.S. GAAP; and

(cid:129) other companies may calculate Adjusted EBITDA differently than we do,  limiting  its

usefulness as a comparative measure.

Furthermore, as noted above, one of our uses  of  Adjusted  EBITDA is  as a benchmark for
determining elements of compensation for our senior  executives. At the same time,  some or  all  of
these senior executives have responsibility for monitoring our  financial results, generally including
the items that are included as adjustments  in calculating  Adjusted  EBITDA (subject ultimately to
review by our board of directors in the context of the board’s review of our  financial  statements).
While many of the adjustments (for example, transaction  costs and credit facility  fees), involve
mathematical application of items reflected in our  financial  statements,  others involve a degree of
judgment and discretion. While we believe that  all  of  these adjustments are appropriate, and while
the calculations are subject to review  by our board of directors  in the  context of the board’s review
of our financial statements, and certification by our chief financial officer  in a compliance
certificate provided to the lenders under our  Term Loan and Amended ABL Facility, this
discretion may be viewed as an additional  limitation on the use of Adjusted EBITDA as an
analytical tool.

Because of these limitations, Adjusted EBITDA  should not be considered as a  measure of
discretionary cash  available to us to invest  in the growth of our business. We compensate for  these

29

limitations by relying primarily on our  U.S. GAAP results  and using  Adjusted EBITDA only
supplementally. The following table presents a reconciliation of net  income  to  Adjusted  EBITDA:

(U.S. Dollars in thousands)

2015

2014

2013

2012

2011

Year Ended December 31,

Net income . . . . . . . . . . . . . . . . . $ 77,747 $174,613 $174,539 $ 93,223 $ 324,643
23,718
42,843
Interest expense . . . . . . . . . . . . . .
40,333
Depreciation and amortization . . .
56,123
(237,677)
45,236
Income taxes provision (benefit) . .
Non-cash write-down and other

54,435
36,774
104,177

49,114
54,160
63,129

47,215
34,730
83,749

adjustments(a) . . . . . . . . . . . . .

3,892

(3,853)

78

247

1,011

Non-cash share-based

compensation expense(b) . . . . . .

8,241

12,612

12,368

10,780

8,646

Tradename and goodwill

impairment(c) . . . . . . . . . . . . . .
Loss on extinguishment of debt(d)
(Gain) loss on change in

contractual interest rate(e) . . . .
Transaction costs and credit facility
fees(f) . . . . . . . . . . . . . . . . . . .
Business optimization expenses(g) .
Other . . . . . . . . . . . . . . . . . . . . .

40,687
4,795

—
2,084

—
15,336

—
14,308

9,389
377

2,381

(16,014)

—

—

—

2,249
1,947
465

1,851
—
296

3,863
—
1,043

4,117
—
731

1,719
—
527

Adjusted EBITDA . . . . . . . . . . . . $270,816 $337,283 $402,613 $289,809 $ 188,476

(a) Represents losses on disposal of assets,  unrealized mark-to-market adjustments on
commodity contracts, and certain foreign currency  and purchase accounting  related
adjustments. Additionally, the year ended December 31,  2014  includes a $4.9 million  gain
adjustment to a certain earn-out obligation in connection with an acquisition.

We believe that adjusting net income  for these non-cash charges is useful for the
following reasons:

(cid:129) The losses on disposals of assets described  above result  from the sale of assets  that
are no longer useful in our business and therefore represent losses that are  not
from our core operations;

(cid:129) The adjustments for unrealized mark-to-market gains  and losses  on commodity

contracts represent non-cash items to reflect  changes in the  fair value of forward
contracts that have not been settled or terminated. We believe it is useful to adjust
net income for these items because the charges do not represent a cash  outlay in
the period in which the charge is incurred, although  Adjusted EBITDA must
always be used together with our U.S. GAAP  statements  of  comprehensive income
and cash flows to capture the full effect of these contracts on our operating
performance;

(cid:129) The purchase accounting adjustments represent non-cash items to reflect fair  value
at the date of acquisition, and therefore do  not  reflect our  ongoing operations; and

(cid:129) The gain adjustment to a certain earn-out obligation  in connection with an

acquisition recorded in the year ended December 31, 2014,  is a one-time  charge
that we believe does not reflect our ongoing  operations.

30

(b) Represents share-based compensation expense to account  for  stock  options,  restricted

stock and other stock awards over their  vesting period.

(c) During the fourth quarter of 2015, our Board  of  Directors  approved a plan to

strategically transition and consolidate certain of our brands acquired  through acquisitions
over the past several years to the Generac(cid:3) tradename. This brand strategy change
resulted in a reclassification to a two year remaining useful life for the impacted
tradenames and a $36.1 million non-cash charge to write-down to net realizable  value.
Additionally, for the year ended December 31, 2015, represents a  $4.6 million goodwill
impairment charge related to the write-down  of the Ottomotores reporting  unit goodwill.
For the year ended December 31, 2011,  represents the decision to strategically transition
certain products to the Generac(cid:3) tradename, which resulted in a $9.4 million non-cash
charge which primarily related to the write-down of the impacted tradename to net
realizable value. Refer to Note 2, ‘‘Significant Accounting Policies—Goodwill  and Other
Indefinite-Lived Intangible Assets,’’ and Note  8, ‘‘Goodwill and  Intangible  Assets,’’ to the
consolidated financial statements in Item 8  of this  Annual  Report on Form 10-K  for
further information on the 2015 impairment charges.

(d) For the years ended December 31, 2015, 2014  and  2013,  represents the non-cash write-off

of original issue discount and capitalized  debt  issuance  costs due to voluntary debt
prepayments. Additionally, for the year ended December 31, 2013,  represents the loss on
extinguishment of debt as a result of  the refinancing transaction  in May  2013. For the
year ended December 31, 2012, represents  the loss on extinguishment  of debt  as a result
of the refinancing transactions in February  and  May 2012.  For the  year ended
December 31, 2011, represents the non-cash write-off of  capitalized  debt issuance costs
due to voluntary debt prepayments. Refer to Note 10, ‘‘Credit Agreements,’’ to the
consolidated financial statements in Item 8  of this  Annual  Report on Form 10-K  for
further information on the losses on  extinguishment of debt.

(e) For the year ended December 31, 2015,  represents a non-cash loss  relating to a 25 basis
point increase in borrowing costs as a  result of the credit agreement  leverage ratio rising
above 3.0 times at June 30, 2015. For the year ended  December  31, 2014, represents a
non-cash gain relating to a 25 basis point reduction in borrowing  costs as a  result of the
credit agreement leverage ratio falling below  3.0 times at  March 31, 2014. Refer to
Note 10, ‘‘Credit Agreements,’’ to the consolidated financial statements in Item 8  of  this
Annual  Report on Form 10-K for further information on  the gains  and losses  on changes
in contractual interest rate.

(f) Represents transaction costs incurred directly  in connection  with any investment, as

defined in our credit agreement, equity issuance, or debt issuance or refinancing, together
with certain fees relating to our senior secured  credit facilities, such as:

(cid:129) administrative agent fees and revolving credit facility  commitment fees under our

Term Loan and Amended ABL Facility,  which we  believe to be akin to, or
associated with, interest expense and whose inclusion  in Adjusted EBITDA  is
therefore similar to the inclusion of interest  expense in  that calculation;

(cid:129) transaction costs relating to the acquisition  of a business; and

(cid:129) other financing costs incurred relating to the dividend recapitalization transactions

completed in May 2012 and 2013.

(g) Represents severance and non-recurring restructuring  charges related to the integration of
acquired facilities, which represent expenses that are  not  from  our core operations and  do
not reflect our ongoing operations.

31

(8) Adjusted Net Income is defined as net  income before provision (benefit) for income taxes adjusted
for the following items: cash income  tax expense, amortization of intangible assets, amortization  of
deferred financing costs and original  issue  discount related to our  debt, gains and  losses on
changes in cash flows related to our debt, intangible  asset impairment charges, transaction costs,
losses on extinguishment of debt, business optimization expenses,  purchase  accounting adjustments,
and certain other non-cash gains and losses as reflected in the reconciliation table  set forth below.

We  believe Adjusted Net Income is used  by securities analysts, investors and  other interested
parties in the evaluation of our company’s  operations. Management believes the  disclosure of
Adjusted Net Income offers an additional financial  metric that, when used in  conjunction with
U.S. GAAP results and the reconciliation to U.S. GAAP results,  provides  a more complete
understanding of our results of operations, our cash  flows, and  the  factors and trends  affecting our
business.

The adjustments included in the reconciliation table listed below are  presented  to  illustrate the
operating performance of our business in a manner consistent with  the presentation used  by
investors and securities analysts. Similar  to  the Adjusted EBITDA reconciliation,  these adjustments
eliminate the impact of a number of items we do not consider indicative of our ongoing operating
performance or cash flows, such as amortization  costs, transaction costs and  write-offs relating to
the retirement of debt. We also make adjustments to present cash  taxes paid as  a result of  our
favorable tax attributes.

Similar to Adjusted EBITDA, Adjusted Net Income  does not represent,  and should not be a
substitute for, net income or cash flows from  operations as determined in  accordance with
U.S. GAAP. Adjusted Net Income has limitations as  an analytical tool, and you  should not
consider it in isolation, or as a substitute for analysis of our results as reported under U.S. GAAP.
Some of  the limitations are:

(cid:129) Adjusted Net Income does not reflect  changes in, or  cash  requirements for, our working

capital needs;

(cid:129) although amortization is a non-cash charge, the assets being amortized may have  to  be

replaced in the future, and Adjusted Net  Income does not  reflect any cash  requirements for
such replacements; and

(cid:129) other companies may calculate Adjusted Net Income  differently than we  do,  limiting its

usefulness as a comparative measure.

32

The following table presents a reconciliation of  net income to Adjusted Net  Income:

(U.S. Dollars in thousands)

2015

2014

2013

2012

2011

Net income . . . . . . . . . . . . . . . . . $ 77,747 $174,613 $174,539 $ 93,223 $ 324,643
Provision (benefit) for income

taxes . . . . . . . . . . . . . . . . . . . .

45,236

83,749

104,177

63,129

(237,677)

Year Ended December 31,

Income before provision (benefit)

for income taxes . . . . . . . . . . . .
Amortization of intangible assets . .
Amortization of deferred finance

122,983
23,591

258,362
21,024

278,716
25,819

156,352
45,867

86,966
48,020

costs and original issue discount .

5,429

6,615

4,772

3,759

1,986

Tradename and goodwill

impairment . . . . . . . . . . . . . . . .
Loss on extinguishment of debt . . .
(Gain) loss on change in

40,687
4,795

—
2,084

—
15,336

—
14,308

9,389
377

contractual interest rate . . . . . . .

2,381

(16,014)

—

—

—

Transaction costs and other

purchase accounting
adjustments(a) . . . . . . . . . . . . .
Business optimization expenses . . .

Adjusted net income before

2,710
1,947

(3,623)
—

2,842
—

3,317
—

875
—

provision for income taxes . . . . .
Cash income tax expense(b) . . . . .

204,523
(6,087)

268,448
(34,283)

327,485
(25,821)

223,603
(2,811)

147,613
(437)

Adjusted net income . . . . . . . . . . $198,436 $234,165 $301,664 $220,792 $ 147,176

(a) Represents transaction costs incurred directly in  connection with any  investment, as

defined in our credit agreement, equity issuance or debt issuance or refinancing, and
certain purchase accounting adjustments. The  year  ended December 31, 2014 also
includes a gain adjustment to a certain earn-out  obligation in connection with an
acquisition ($4.9 million).

(b) Amounts are based on actual cash income taxes  paid  during each year.

Item 7. Management’s Discussion and Analysis of Financial  Condition and  Results of Operations

The following discussion and analysis of our  financial condition and  results of  operations should be

read together with ‘‘Item 1—Business,’’  ‘‘Item 6—Selected Financial Data’’ and the consolidated
financial statements and the related notes  thereto in  Item  8 of this Annual Report  on Form 10-K. This
discussion contains forward-looking statements, based on current  expectations and related to future
events and our future financial performance, that involve  risks and uncertainties. Our actual results may
differ  materially from those anticipated in  these forward-looking  statements  as a result of many factors,
including those set forth under ‘‘Item  1A—Risk Factors.’’

Overview

We  are a leading designer and manufacturer of  a wide range  of power generation equipment  and

other engine powered products serving  the residential, light commercial, industrial,  oil & gas,  and
construction markets. Power generation  is our primary focus, which differentiates us from our primary
competitors that also have broad operations  outside of the  power equipment market.  As the  only
significant market participant focused  predominantly on these  products, we are  a market  leader in the

33

power equipment market in North America and have an expanding presence internationally. We  believe
we have one of the widest range of products in  the marketplace, including residential,  commercial and
industrial standby generators, as well as portable and mobile generators  used  in a variety of
applications. Other engine powered products that we  design and manufacture include light towers
which  provide temporary lighting for  various  end markets; commercial and  industrial mobile  heaters
used in the oil & gas, construction and other industrial markets; and a broad product line  of  outdoor
power equipment for residential and commercial  use.

Over the past several years, we have  executed  a number  of acquisitions that support our strategic

plan.  A summary of these acquisitions can  be  found in Note 1, ‘‘Description of Business,’’  to  the
consolidated financial statements in Item 8  of this  Annual  Report on Form 10-K.

Business  Drivers and Operational Factors

In operating our business and monitoring its performance, we pay  attention to a number of
business drivers and trends as well as operational  factors. The  statements  in this section are based on
our  current expectations.

Business Drivers and Trends

Our performance is affected by the demand for  reliable power generation products, mobile

product  solutions and other engine powered products by our customer base. This  demand is influenced
by several important drivers and trends affecting our industry, including the following:

Increasing penetration opportunity. Many potential customers are not aware of the  costs and
benefits of automatic backup power solutions.  We  estimate that penetration  rates  for home standby
generators are only approximately 3.5%  of  U.S. single-family detached, owner-occupied  households with
a home value of over $100,000, as defined  by the  U.S. Census  Bureau’s 2013  American Housing  Survey
for the United States. The decision to purchase backup  power  for many light-commercial buildings such
as convenience stores, restaurants and gas  stations is  more return-on-investment  driven and as a  result
these applications have relatively lower penetration rates as compared  to  buildings used in code-driven
or mission critical applications such as  hospitals,  wastewater treatment  facilities,  911 call centers, data
centers and certain industrial locations. The  emergence of lower cost,  cleaner  burning natural gas
fueled generators has helped to increase the penetration  of standby  generators in the light-commercial
market. In addition, the importance of backup power for telecommunications  infrastructure is
increasing due to the growing importance for uninterrupted voice and data services. Also,  in recent
years, a more stringent regulatory environment around  the flaring of natural gas  at oil  & gas drilling
and production sites has been a catalyst for  increased demand for natural gas  fueled  generators,
including mobile solutions. We believe by  expanding  our distribution network, continuing to develop
our  product line, and targeting our marketing efforts, we can  continue to build  awareness and increase
penetration for our standby and mobile  generators for residential, commercial and industrial purposes.

Effect of  large scale and baseline power  disruptions. Power disruptions are an important driver  of
customer awareness and have historically influenced demand for generators. Increased frequency and
duration of major power outage events, that  have a  broader impact beyond  a localized level, increases
product  awareness and may drive consumers to accelerate  their  purchase of  a standby  or portable
generator during the immediate and subsequent period, which  we believe  may last  for six to
twelve months following a major power  outage event  for standby generators.  For example,  the multiple
major outage events that occurred during  the second  half of both  2011 and 2012 drove strong demand
for portable and home standby generators,  and the  increased  awareness of  these products contributed
to substantial organic revenue growth in  2012 with  strong growth continuing during 2013. Major power
disruptions are unpredictable by nature  and, as a  result, our sales levels  and profitability  may fluctuate
from period to period. In addition, there  are smaller, more localized power outages  that  occur

34

frequently across the United States that drive the baseline  level of demand  for back-up  power  solutions.
The level of baseline power outage activity  occurring across  the United States  can also  fluctuate, and
may cause our financial results to fluctuate from year to year.

Impact of residential investment cycle. The market for residential generators is  also affected by the

residential investment cycle and overall consumer  confidence and sentiment.  When  homeowners  are
confident of their household income, the  value of their home and overall net worth,  they are more
likely to invest in their home. These  trends  can have an impact on demand for residential  generators.
Trends in the new housing market highlighted  by residential housing  starts  can also impact demand for
our  residential generators. Demand for  outdoor power equipment is also impacted by several of  these
factors, as well as weather precipitation  patterns.

Impact of business capital investment cycle. The market for our commercial and  industrial products

is affected by the overall capital investment cycle, including non-residential building construction,
durable goods and infrastructure spending  as well as investments in the exploration and production  of
oil & gas, as businesses or organizations  either add new locations  or  make  investments to upgrade
existing locations or equipment. These  trends  can have  a material impact on  demand for  these
products. The capital investment cycle  may differ for the various commercial and industrial end
markets that we serve including light  commercial,  retail,  telecommunications, industrial, data centers,
healthcare, construction, oil & gas and municipal infrastructure, among others. The market for these
products is also affected by general economic conditions and credit  availability in  the geographic
regions that we serve. In addition, we believe demand for our mobile  power products will continue to
benefit from a secular shift towards renting versus buying this type  of equipment.

Factors  Affecting Results of Operations

We  are subject to various factors that  can affect  our results of operations, which  we attempt to

mitigate through factors we can control,  including continued product  development, expanded
distribution, pricing and cost control. Certain operational  and other factors that affect  our  business
include the following:

Effect of  commodity, currency and component price  fluctuations.

Industry-wide price fluctuations of

key commodities, such as steel, copper  and  aluminum and other components we use  in our products,
together with foreign currency fluctuations, can have a material impact  on our results of operations. We
have historically attempted to mitigate  the impact of rising  commodity, currency and  component prices
through improved product design and  sourcing, manufacturing efficiencies, price increases  and select
hedging transactions. Our results are  also  influenced by changes in  fuel prices in the  form of freight
rates, which in some cases are accepted by our customers and in other  cases are paid by us.

Seasonality. Although there is demand for our products throughout  the year, in each of  the past

three years approximately 23% to 27% of our  net sales occurred in  the first quarter, 22% to 25%  in
the second quarter, 24% to 27% in the  third quarter  and 25%  to  28% in the  fourth quarter, with
different seasonality depending on the  presence,  timing and severity of major power outage activity in
each  year. Major outage activity is unpredictable by nature  and, as  a result,  our  sales levels and
profitability may fluctuate from period to period.  For example,  there  were  multiple major power outage
events that occurred during the second half  of both 2011 and 2012, which were significant  in terms of
severity. As a result, the seasonality experienced during this time period, and for the subsequent
quarters following the time period, varied relative  to  other periods where  no major  outage  events
occurred. We maintain a flexible production and  supply chain infrastructure  in order to respond  to
outage-driven peak demand.

Factors influencing interest expense and cash  interest expense.

Interest expense can be impacted by a

variety of factors, including market fluctuations  in LIBOR, interest  rate  election periods,  interest  rate

35

swap agreements, credit agreement pricing  grids, and repayments or borrowings of indebtedness. Cash
interest expense decreased during 2015 compared to 2014, primarily due to voluntary prepayments of
Term Loan principal and the lower interest rate on  our  Amended ABL Facility borrowings.  Refer to
Note 10, ‘‘Credit Agreements,’’ to the consolidated financial statements in Item 8  of  this  Annual
Report on Form 10-K for further information.

Factors influencing provision for income taxes and  cash income  taxes paid. We had approximately
$715 million of tax-deductible goodwill and intangible  asset amortization remaining as  of  December 31,
2015 related to our acquisition by CCMP  in 2006 that  we expect  to  generate  aggregate cash  tax savings
of approximately $279 million through  2021,  assuming continued profitability and a 39% tax  rate. The
recognition of the tax benefit associated  with these assets  for  tax purposes  is expected to be
$122 million annually through 2020 and $102  million  in 2021, which generates annual cash tax savings
of $48  million through 2020 and $40  million in 2021,  assuming profitability  and a  39% tax  rate. As a
result of the asset acquisition of the  Magnum business in the fourth quarter of 2011, we had
approximately $42.0 million of incremental tax deductible goodwill and intangible assets remaining  as of
December 31, 2015. We expect these assets to generate aggregate cash tax savings of $16.4 million
through 2026 assuming continued profitability and a 39%  tax  rate. The  amortization  of these  assets for
tax purposes is expected to be $3.8 million annually through 2025 and $2.8 million in  2026, which
generates an additional annual cash tax savings of $1.5 million through  2025 and $1.1 million in 2026,
assuming profitability and a 39% tax rate.  Based on  current business plans, we believe that our  cash tax
obligations through 2026 will be significantly reduced  by  these  tax attributes.  Other  domestic
acquisitions have resulted in additional tax deductible goodwill and intangible assets  that  will generate
tax savings, but are not material to the Company’s consolidated financial  statements.

Components of Net Sales and Expenses

Net Sales

Substantially all of our net sales are  generated through the  sale of our  power  generator  equipment

and other engine powered products to  the residential, light  commercial, industrial, oil  & gas, and
construction markets. We also sell engines to certain customers and service parts to our dealer network.
Net sales, which include shipping and  handling  charges  billed  to  customers, are generally recognized
upon shipment of products to our customers. Related  freight costs are included in cost of sales.

During  2015, our net sales were affected primarily by the  U.S. market as  sales outside of the

United States represented approximately  15%  of  total net sales.

We  are not dependent on any one channel or customer for our  net sales, with  no single customer
representing more  than 7% of our sales,  and our top ten  customers representing  less  than 25%  of  our
total sales for the year ended December  31, 2015.

Costs of Goods Sold

The principal elements of costs of goods sold in our manufacturing operations are  component

parts, raw materials, factory overhead and labor. Component parts  and raw materials comprised
approximately 84% of costs of goods  sold  for the year ended  December 31, 2015. The principal
component parts are engines and alternators. We design and manufacture air-cooled engines for  certain
of our generators up to 22kW. We source engines for certain of our  smaller products and  all  of our
diesel products. For certain natural gas  engines,  we source the base engine  block, and then add  a
significant amount of value engineering,  sub-systems and  other content to the  point that we  are
recognized as the OEM of those engines.  We  design many of the  alternators  for our units and  either
manufacture or source alternators for  certain of  our units. We also manufacture  other generator
components where we believe we have  a  design and cost  advantage. We  source component parts from

36

an extensive global network of reliable,  high quality suppliers. In some  cases, these relationships are
proprietary.

The principal raw materials used in the  manufacturing  process that  are  sourced are  steel, copper

and aluminum. We are susceptible to fluctuations in the  cost of these commodities,  impacting  our  costs
of goods sold. We seek to mitigate the impact  of commodity prices on our business through  a
continued focus on global sourcing, product design improvements, manufacturing efficiencies,  price
increases and select hedging transactions. However, there is typically a lag between  raw material price
fluctuations and their effect on our costs of  goods sold.

Other sources of costs include our manufacturing  and  warehousing facilities, factory overhead,

labor and shipping costs. Factory overhead includes utilities, support personnel, depreciation, general
supplies, support and maintenance. Although we attempt  to  maintain a flexible manufacturing cost
structure, our margins can be impacted when we  cannot timely adjust labor and  manufacturing costs to
match fluctuations in net sales.

Operating Expenses

Our operating expenses consist of costs incurred to support  our sales, marketing, distribution,
service parts, engineering, information  systems, human resources, finance, risk  management, legal  and
tax functions, among others. These expenses include personnel costs such as salaries,  bonuses,
employee benefit costs and taxes, and are classified into  three categories:  selling and service, research
and development, and general and administrative.  Additionally, the amortization expense related to our
finite-lived intangible assets is included  within operating expenses.

Selling and service. Our selling and service expenses consist primarily of personnel expense,

marketing expense, warranty expense and other sales  expenses. Our personnel expense recorded  in
selling and services expenses includes the expense of our sales force  responsible  for our broad customer
base and  other personnel involved in the  marketing,  sales and service of  our products. Warranty
expense, which is recorded at the time  of sale, is  estimated  based on  historical  trends. Our  marketing
expenses include direct mail costs, printed  material costs, product display costs,  market  research
expenses, trade show expenses, media advertising and co-op  advertising  costs. Marketing  expenses are
generally related to the launch of new product offerings, participation  in trade shows and  other  events,
and opportunities to create market awareness for home standby  generators in areas impacted by
heightened power outage activity.

Research and development. Our research and development expenses  support numerous  projects

covering all of our product lines. We  currently  operate  engineering facilities at eight locations  globally
and employ over 250 personnel with  focus on  new product development, existing  product improvement
and cost containment. We are committed  to  research and development, and  rely  on a combination  of
patents and trademarks to establish and protect our proprietary rights. Our research and  development
costs are expensed as incurred.

General and administrative. Our general and administrative expenses include personnel costs for

general and administrative employees;  accounting, legal and  professional  services fees; information
technology costs; insurance; travel and  entertainment expense; and other corporate expenses.

Amortization of intangibles. Our amortization of intangibles expense includes the straight-line

amortization of finite-lived tradenames,  customer lists,  patents and other intangibles assets.

37

Other  Income (Expense)

Other income (expense) includes the  interest expense  on our outstanding  borrowings, amortization

of debt financing costs and original issue  discount,  and expenses related to  interest  rate swap
agreements. Other income (expense) also includes  other financial items such as  losses on
extinguishment of debt, gains (losses) on change in contractual interest  rate, interest income earned  on
our  cash and cash equivalents, and costs related to acquisitions.

Costs related to acquisitions.

In 2015,  the other expenses include transaction-related  expenses

related to the acquisitions of CHP and  Pramac. In 2014,  the other expenses include transaction-related
expenses related to the acquisitions of  Powermate and MAC. In  2013, other expenses include
transaction-related expenses related to  the  acquisitions of Tower Light and Baldor.  See  Note 3,
‘‘Acquisitions’’ and Note 20, ‘‘Subsequent Events’’ to the  consolidated financial statements  in Item 8  of
this  Annual Report on Form 10-K for additional information on  the Company’s recent acquisitions and
the announced acquisition of Pramac.

Results of Operations

Year ended December 31, 2015 compared to year ended  December 31, 2014

The following table sets forth our consolidated  statement  of operations data  for the  periods

indicated:

(U.S. Dollars in thousands)

Year Ended December 31,

2015

2014

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Costs of goods sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,317,299
857,349

$1,460,919
944,700

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses:

Selling and service . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research and development . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . .
Amortization of intangibles . . . . . . . . . . . . . . . . . . . . . .
Tradename and goodwill impairment . . . . . . . . . . . . . . .
Gain on remeasurement of contingent consideration . . . .

Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . .

Income from operations . . . . . . . . . . . . . . . . . . . . . . . . . .
Total other expense, net . . . . . . . . . . . . . . . . . . . . . . . . . .

Income before provision for income taxes . . . . . . . . . . . . .
Provision for income taxes . . . . . . . . . . . . . . . . . . . . . . . .

459,950

516,219

130,242
32,922
52,947
23,591
40,687
—

280,389

179,561
56,578

122,983
45,236

120,408
31,494
54,795
21,024
—
(4,877)

222,844

293,375
35,013

258,362
83,749

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

77,747

$ 174,613

(U.S. Dollars in thousands)

Year Ended December 31,

2015

2014

Residential products . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Commercial & Industrial products . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 673,764
548,440
95,095

$ 722,206
652,216
86,497

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,317,299

$1,460,919

38

Net sales. Net sales decreased $143.6 million, or 9.8%, to $1,317.3 million  for the year ended
December 31, 2015 from $1,460.9 million  for  the year  ended December  31, 2014.  The contribution
from non-annualized recent acquisitions to the year ended  December 31,  2015 was $62.8  million.
Residential product sales decreased 6.7% to $673.8 million in 2015 from $722.2  million for the
comparable period in 2014, primarily due  to  lower demand  of  home standby generators as  a result of
the significant decline in the power outage severity environment during 2015, partially offset by the
contribution from recent acquisitions. C&I product sales decreased 15.9% to $548.4  million in 2015
from $652.2 million for the comparable  period in 2014,  primarily  due to a significant reduction in
shipments into oil & gas and general rental markets  and,  to a lesser  extent, reduced shipments  to
telecom national account customers and  the negative  impact of  foreign currency, partially offset  by  the
contribution from recent acquisitions.

Gross profit. Gross profit decreased $56.2 million, or 10.9%,  to  $460.0 million  for  the year  ended
December 31, 2015 from $516.2 million  for  the year  ended December  31, 2014.  Gross profit margin for
the year ended December 31, 2015 decreased  to  34.9% from 35.3% for the  year ended December  31,
2014. The decline in gross margin was primarily  due to unfavorable absorption  of manufacturing
overhead-related costs, partially offset by the favorable impact of lower commodity costs and  overseas
sourcing benefits from a stronger U.S.  dollar.

Operating expenses. Operating expenses increased $57.6 million to $280.4  million for the year
ended December 31, 2015 from $222.8  million for the year ended December 31,  2014. The current  year
operating expenses include a non-cash  $36.1 million impairment  charge relating to tradenames as  a
result of a new brand strategy to transition  and  consolidate various brands to the  Generac(cid:3) tradename,
and a non-cash $4.6 million impairment charge relating  to  the write-down of the goodwill of the
Ottomotores reporting unit. Additionally,  the prior  year  operating expenses include a  $4.9 million gain
relating to a remeasurement of a contingent earn-out  obligation from an  acquisition.  Excluding the
impact of these items, operating expenses  increased  $12.0 million primarily due to the addition of
recurring operating expenses associated with  recent  acquisitions, increased  marketing and advertising
expenses, and a $2.6 million increase in the  amortization of intangible assets. This  was  partially  offset
by reductions in variable operating expenses on lower sales volumes.

Other expense. Other expense increased $21.6 million, or  61.6%, to $56.6 million for the year
ended December 31, 2015 from $35.0  million for the year ended December 31,  2014. The increase was
primarily due to a prior year $16.0 million non-cash gain relating to a 25  basis point reduction  in
borrowing costs as a result of our net  debt leverage ratio falling below 3.0 times at March 31, 2014, and
a current year $2.4 million non-cash  loss relating to a 25 basis point  increase in borrowing costs as a
result of our net debt leverage ratio moving  back above 3.0 times at June  30, 2015. Additionally,
$150.0 million of voluntary prepayments of  Term Loan debt  were made in the current  year, resulting in
a non-cash $4.8 million loss on extinguishment of debt compared to voluntary prepayments  of Term
Loan debt of $87.0 million in the prior  year, which resulted in  a non-cash $2.1 million loss on
extinguishment of debt. The debt repayments resulted in  a year-over-year decrease in  interest  expense
of $4.4 million.

Income tax expense.

Income tax expense decreased $38.5  million to $45.2 million for  the year

ended December 31, 2015 from $83.7  million for the year ended December 31,  2014. The effective tax
rate for 2015 was 36.8% as compared  to  32.4% for 2014. The increase in  income  tax rate was primarily
attributable to a decrease in the Company’s  federal  domestic  production activity  deduction due to lower
pre-tax income.

Net income. As a result of the factors identified above,  we generated net income  of  $77.7 million

for the year ended December 31, 2015  compared to $174.6 million for the year ended  December 31,
2014.

39

Adjusted  EBITDA. Adjusted EBITDA, as defined and reconciled  in Item 6,  ‘‘Selected Financial
Data,’’ decreased to $270.8 million in 2015 as  compared to $337.3 million in  2014, due to the factors
discussed above.

Adjusted  net income. Adjusted Net Income, as defined and reconciled  in Item 6, ‘‘Selected
Financial Data,’’ decreased to $198.4  million in 2015 compared to $234.2  million in 2014, due to the
factors discussed above partially offset  by a  decrease in  cash income tax expense.

Year ended December 31, 2014 compared to year ended  December 31, 2013

The following table sets forth our consolidated  statement  of operations data  for the  periods

indicated:

(U.S. Dollars in thousands)

Year Ended December 31,

2014

2013

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Costs of goods sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,460,919
944,700

$1,485,765
916,205

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses:

Selling and service . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research and development . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . .
Amortization of intangibles . . . . . . . . . . . . . . . . . . . . . .
Gain on remeasurement of contingent consideration . . . .

Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . .

Income from operations . . . . . . . . . . . . . . . . . . . . . . . . . .
Total other expense, net . . . . . . . . . . . . . . . . . . . . . . . . . .

Income before provision for income taxes . . . . . . . . . . . . .
Provision for income taxes . . . . . . . . . . . . . . . . . . . . . . . .

516,219

569,560

120,408
31,494
54,795
21,024
(4,877)

222,844

293,375
35,013

258,362
83,749

107,515
29,271
55,490
25,819
—

218,095

351,465
72,749

278,716
104,177

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 174,613

$ 174,539

(U.S. Dollars in thousands)

Year Ended December 31,

2014

2013

Residential products . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Commercial & Industrial products . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 722,206
652,216
86,497

$ 843,727
569,890
72,148

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,460,919

$1,485,765

Net sales. Net sales decreased $24.9 million, or 1.7%, to $1,460.9 million  for the year  ended
December 31, 2014 from $1,485.8 million  for  the year  ended December  31, 2013.  The contribution
from non-annualized recent acquisitions to the year ended  December 31,  2014 was $108.0  million.
Residential product sales decreased 14.4% to $722.2 million from  $843.7 million  for the  comparable
period in 2013. Residential product sales declined on a year-over-year  basis as 2013 benefited from
approximately $140 million in incremental shipments as  a result  of satisfying  the extended lead times
that resulted from Superstorm Sandy  in October 2012,  which did not repeat in  2014. Excluding this
benefit in 2013, residential products  increased approximately 3%. C&I  product sales increased 14.4% to
$652.2 million from $569.9 million for the  comparable  period in  2013, primarily due to the
contributions from recent acquisitions  along with  strength in the  oil & gas  markets,  partially  offset by
reduced capital spending from certain telecom customers  and overall  softness within Latin America.

40

Gross profit. Gross profit decreased $53.4 million, or 9.4%,  to  $516.2 million  for  the year  ended

December 31, 2014 from $569.6 million  for  the year  ended December  31, 2013.  Gross profit margin for
the year ended December 31, 2014 decreased  to  35.3% from 38.3% for the  year ended December  31,
2013. The decline in gross margin was driven by the  combination of a higher mix of C&I product
shipments, including the impact of recent  acquisitions, an increase  in promotional activities,  and an
overall increase in product costs, including a temporary  increase in  certain costs  associated with the
slowdown of activity in west coast ports as  well as  short-term increases  in other overhead-related costs.

Operating expenses. Operating expenses increased $4.7 million to $222.8  million for the year
ended December 31, 2014 from $218.1  million for the year ended December 31,  2013. Operating
expenses increased primarily due to the  impact of recent acquisitions, a  more favorable adjustment to
warranty reserves in 2013 as compared to 2014,  and  increased marketing and advertising expenses.
These increases were partially offset by  a  $4.9 million gain recorded in the second quarter of 2014
relating to a remeasurement of a contingent earn-out  obligation from a  recent acquisition and a
$4.8 million year-over-year decline in  amortization of intangible assets.

Other expense. Other expense decreased $37.7 million, or  51.9%, to $35.0 million for the year
ended December 31, 2014 from $72.7  million for the year ended December 31,  2013. Beginning  in the
second  quarter of 2014, there was a 25  basis point  reduction in  borrowing costs  as a result  of the
Company’s net debt leverage ratio falling below 3.0  times, resulting in a $16.0 million non-cash  gain. In
conjunction with the May 2013 refinancing and other debt  prepayments  made  in 2013, a  $15.3 million
loss on extinguishment of debt was recorded. During 2014, $87.0  million  of  voluntary  prepayments of
Term Loan debt were made, resulting in  a non-cash $2.1 million loss  on extinguishment of debt.
Additionally, there was a $7.2 million  year-over-year decrease  in interest expense due to the  refinancing
of our debt in May 2013.

Income tax expense.

Income tax expense decreased $20.5  million to $83.7 million for  the year

ended December 31, 2014 from $104.2  million for the year ended December 31,  2013. The effective tax
rate for 2014 was 32.4% as compared  to  37.4% for 2013. The decrease in  income  tax rate was primarily
attributable to tax planning related to  the federal and state research credits,  and utilization of the
federal domestic production activity deduction due to sufficient taxable  income.

Net income. As a result of the factors identified above,  we generated net income  of  $174.6 million

for the year ended December 31, 2014  compared to $174.5 million for the year ended  December 31,
2013.

Adjusted  EBITDA. Adjusted EBITDA, as defined and reconciled  in Item 6,  ‘‘Selected Financial
Data,’’ decreased to $337.3 million in 2014 as  compared to $402.6 million in  2013, due to the factors
discussed above.

Adjusted  net income. Adjusted Net Income, as defined and reconciled  in Item 6, ‘‘Selected
Financial Data,’’ decreased to $234.2  million in 2014 compared to $301.7  million in 2013, due to the
factors discussed above in addition to an  $8.5 million increase  in cash  income  tax expense.

Liquidity and Financial Position

Our primary cash requirements include payment  for our raw material and component supplies,

salaries & benefits, operating expenses,  interest and  principal payments on our debt and  capital
expenditures. We finance our operations primarily  through cash flow generated from operations and, if
necessary, borrowings under our Amended ABL Facility.

The Company’s credit agreements provide  for  a $1.2 billion Term Loan and include a

$300.0 million uncommitted incremental  term loan facility. The Term Loan matures on May  31, 2020.
The Term Loan initially bore interest at  rates based upon either a base rate plus an  applicable margin

41

of 1.75% or adjusted LIBOR rate plus an applicable margin of 2.75%, subject  to  a LIBOR  floor of
0.75%. Beginning in the second quarter of 2014, and measured  each subsequent quarter thereafter, the
applicable margin related to base rate  loans  is reduced to 1.50% and the  applicable margin related to
LIBOR rate loans is reduced to 2.50%, to the extent that the  Company’s net debt leverage ratio, as
defined in the Term Loan, is below 3.00 to 1.00 for  that  measurement period. The Company’s  net debt
leverage  ratio as of December 31, 2015  was above 3.00  to  1.00.  As of December 31, 2015, the Company
is in compliance with all covenants of the  Term Loan.  There are no financial maintenance  covenants on
the Term Loan.

The Company’s credit agreements also provide for the $250.0  million  Amended  ABL Facility. The

maturity date of the Amended ABL Facility is May 29, 2020. In  May 2015, the Company  borrowed
$100.0 million under the Amended ABL Facility,  the proceeds of which were used as a  voluntary
prepayment of Term Loan borrowings. As  of December 31,  2015, there  was  $100.0 million outstanding
under the Amended ABL Facility, and the Company is in  compliance with all of its covenants.

At December 31, 2015, we had cash and cash equivalents of $115.9  million and $148.5  million of

availability under our revolving ABL  credit facility, net  of  outstanding letters of credit.

On August 5, 2015, the Company’s Board of Directors approved a $200.0 million stock repurchase
program. Under the program, the Company may repurchase up  to  $200.0 million of its common stock
over 24 months from time to time, in amounts and at prices the  Company deems  appropriate,  subject
to market conditions and other considerations. The  repurchase may be executed using open  market
purchases, privately negotiated agreements or other  transactions. The actual  timing, number  and value
of shares repurchased under the program will  be  determined by management at its direction and  will
depend  on a number of factors, including  the market price of the Company’s shares of common stock
and general market and economic conditions, applicable  legal requirements, and compliance with the
terms of the Company’s outstanding  indebtedness. The repurchases  will be funded from  cash on hand
or available borrowings. The stock repurchase program may be suspended or  discontinued at any  time
without prior notice. For the year ended  December 31, 2015,  the Company repurchased 3,303,500
shares of its common stock for $99.9  million, funded with  cash on hand.

Refer to Note 10, ‘‘Credit Agreements,’’ to the  consolidated  financial statements in Item  8 of this

Annual Report on Form 10-K for additional  information.

Long-term Liquidity

We  believe that our cash flow from operations and availability  under our  Amended ABL Facility,

combined with relatively low ongoing  capital expenditure requirements and favorable tax  attributes
(which result in a lower cash tax rate as compared  to  the U.S. statutory tax rate) provide  us with
sufficient capital to continue to grow  our business in the  future. We will  use a  portion of our cash flow
to pay interest and principal on our outstanding debt  as well  as repurchase shares of our common
stock, impacting the amount available  for working capital, capital expenditures and other general
corporate purposes. As we continue to expand our  business, we may require  additional capital to fund
working capital, capital expenditures or acquisitions.

42

Cash Flow

Year ended December 31, 2015 compared to year ended  December 31, 2014

The following table summarizes our cash flows by category for the periods presented:

(U.S. Dollars in thousands)

Year Ended December 31,

2015

2014

Net cash provided by operating activities . . . . . . . . . . . .
Net cash used in investing activities . . . . . . . . . . . . . . . .
Net cash used in financing activities . . . . . . . . . . . . . . . .

$ 188,619
(104,328)
(154,483)

$ 252,986
(95,491)
(116,023)

Change
% Change
$(64,367) (cid:4)25.4%
(8,837) (cid:4)9.3%
(38,460) (cid:4)33.1%

Net cash provided by operating activities  was  $188.6 million for 2015 compared  to  $253.0 million in

2014. This decrease of $64.4 million,  or 25.4%, is primarily attributable to lower operating  earnings
during the current year along with higher  working capital investment  primarily  due  to  an increase in
accounts payable, partially offset by lower  cash tax payments versus the prior year.

Net cash used for investing activities  for the year ended  December  31, 2015 was $104.3  million,

which  was primarily related to cash payments of  $73.8 million for  the acquisition of businesses  and
$30.7 million for the purchase of property and equipment. Net cash  used  for investing activities  for the
year ended December 31, 2014 was $95.5 million,  which was primarily  related to cash payments  of
$61.2 million related to the acquisition of  businesses and $34.7 million for the purchase of  property and
equipment.

Net cash used for financing activities  was  $154.5 million for the year ended December 31, 2015,

primarily consisting of $174.0 million  of  debt  repayments ($150.8 million repayment of long-term
borrowings and $23.2 million repayment  of  short-term borrowings), partially offset by $126.4 million
cash proceeds from borrowings ($100.0  million  from long-term borrowings  under the Amended ABL
facility and $26.4 million from short-term borrowings). In addition, the Company paid $99.9  million for
the repurchase of its common stock and $13.0  million  for the  net share  settlement of equity awards,
which  was partially offset by $9.6 million  of cash tax benefits  of equity awards.

Net cash used for financing activities  was  $116.0 million for the year ended December 31, 2014,

including $120.4 million of debt repayments ($94.0 million repayment of long-term borrowings  and
$26.4 million repayment of short-term  borrowings), partially offset by $6.6 million of cash proceeds
from short-term borrowings. In addition,  the Company paid $12.2 million  of taxes for the net share
settlement of equity awards, which was  partially offset by $11.0 million of cash tax benefits of  equity
awards.

Year ended December 31, 2014 compared to year ended  December 31, 2013

The following table summarizes our cash flows by category for the periods presented:

(U.S. Dollars in thousands)

Year Ended December 31,

2014

2013

Net cash provided by operating activities . . . . . . . . . . . .
Net cash used in investing activities . . . . . . . . . . . . . . . .
Net cash used in financing activities . . . . . . . . . . . . . . . .

$ 252,986
(95,491)
(116,023)

$ 259,944
(144,549)
(73,399)

Change
% Change
$ (6,958) (cid:4)2.7%
49,058 (cid:4)33.9%
58.1%
(42,624)

Net cash provided by operating activities  was  $253.0 million for 2014 compared  to  $259.9 million in
2013. This decrease of $6.9 million, or 2.7%, is  primarily  attributable  to  lower operating income mostly
offset by a reduction in working capital investment, which  was  primarily due  to  a significant  use of cash
in 2013 to replenish finished good inventory  levels that  had been depleted by demand  driven from
major power outages in 2012.

43

Net cash used for investing activities  for the year ended  December  31, 2014 was $95.5  million. This

included cash payments of $61.2 million  for the acquisition of  businesses and  $34.7 million for  the
purchase of property and equipment.  Net cash used for investing activities  for the  year ended
December 31, 2013 was $144.6 million. This included cash  payments of $116.1  million  for the
acquisition of businesses and $30.8 million for the purchase of property and  equipment, partially offset
by cash  proceeds of $2.3 million from the  sale of a business.

Net cash used for financing activities  was  $116.0 million for the year ended December 31, 2014,

including $120.4 million of debt repayments ($94.0 million repayment of long-term borrowings  and
$26.4 million repayment of short-term  borrowings), partially offset by $6.6 million of cash proceeds
from short-term borrowings. In addition,  the Company paid $12.2 million  of taxes for the net share
settlement of equity awards, which was  partially offset by $11.0 million of cash tax benefits of  equity
awards.

Net cash used for financing activities  was  $73.4 million for the year ended December 31, 2013,

primarily representing the net cash impact of debt prepayments and the dividend recapitalization
transaction in 2013, including cash proceeds from long-term  borrowings  of $1.2 billion offset  by
$901.2 million of long-term borrowing repayments. The Company  paid $22.4 million for transaction fees
incurred in connection with the May  2013 refinancing transaction. Following  the refinancing, the
Company paid a special cash dividend of $5.00 per share ($340.8  million) on the Company’s common
stock (incremental to the $2.6 million cash dividends paid during 2013,  related to the 2012 dividend,
due to the vesting of restricted stock  awards).  In addition, the  Company paid $15.0  million in taxes
related to the net share settlement of  equity awards  which was  partially offset by approximately
$11.6 million of excess tax benefits of equity awards. Finally,  the Company repaid $19.0 million of
short-term borrowings, which were partially offset  by $16.0 million  of  cash  proceeds from  short-term
borrowings.

Senior Secured Credit Facilities

Refer to Note 10, ‘‘Credit Agreements,’’ to consolidated financial statements  in Item 8  and the
‘‘Liquidity and Financial Position’’ section  included in  Item 7 of this Annual Report on Form 10-K  for
information on the senior secured credit facilities.

Covenant Compliance

The Term Loan contains restrictions on  the Company’s ability to pay distributions and dividends

(but which permitted the payment of  the 2013 special  cash  dividend  described in Note 17, ‘‘Special
Cash Dividend,’’ to the consolidated financial statements in Item 8 of this  Annual  Report  on
Form 10-K). Payments can be made  to  the Company or  other parent companies  for certain expenses
such as operating expenses in the ordinary course, fees and  expenses related to any debt or equity
offering and to pay franchise or similar taxes. Dividends can be used to repurchase equity interests,
subject to limitations in certain circumstances.  Additionally, the Term  Loan  restricts the aggregate
amount of dividends and distributions that can  be  paid and, in certain circumstances,  requires pro
forma compliance with certain fixed charge coverage ratios or  gross leverage  ratios, as  applicable,  in
order to pay certain dividends and distributions. The Term Loan also contains  other affirmative and
negative covenants that, among other  things,  limit  the incurrence of additional  indebtedness, liens on
property, sale and leaseback transactions,  investments, loans  and advances, mergers or consolidations,
asset sales, acquisitions, transactions  with affiliates, prepayments  of  certain other indebtedness  and
modifications of our organizational documents.  The Term Loan does not contain any financial
maintenance covenants.

The Term Loan contains customary events of default, including, among others, nonpayment of
principal, interest or other amounts, failure to perform covenants,  inaccuracy  of  representations or

44

warranties in  any material respect, cross-defaults with  other material  indebtedness, certain undischarged
judgments, the occurrence of certain  ERISA,  bankruptcy or insolvency events,  or the occurrence  of a
change in control (as defined in the Term Loan). A  bankruptcy or insolvency event of  default will cause
the obligations under the Term Loan  to  automatically become immediately due and payable.

The Amended ABL Facility also contains covenants and events of default  substantially similar to

those in the Term Loan, as described above.

Contractual Obligations

The following table summarizes our expected  payments for significant contractual obligations  as of

December 31, 2015:

(U.S. Dollars in thousands)

Long-term debt, including curent portion(1) . .
Capital lease obligations, including current

portion . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest on long-term debt . . . . . . . . . . . . . . .
Operating leases . . . . . . . . . . . . . . . . . . . . . .

Total

Less than
1 Year

2 - 3 Years

4 - 5 Years

After
5 Years

$1,066,000

$

500

$11,500

$1,054,000

$ —

1,694
151,210
19,117

157
36,253
3,561

342
67,318
6,105

366
47,639
3,962

829
—
5,489

Total contractual cash obligations(2) . . . . . . . .

$1,238,021

$40,471

$85,265

$1,105,967

$6,318

(1) The Term Loan provides for a $1.2  billion  term loan B credit facility and  includes a $300.0  million

uncommitted incremental term loan facility. The Term  Loan matures on May 31, 2020.

(2) Pension obligations are excluded  from this table as we are unable to  estimate the timing  of
payment due to the inherent assumptions underlying the  obligation. However, the Company
estimates we will contribute $0.7 million to our pension plans in 2016.

Capital Expenditures

Our operations require capital expenditures for technology, tooling, equipment, capacity expansion,

systems and upgrades. Capital expenditures were $30.7  million and $34.7  million for  the years ended
December 31, 2015 and 2014, respectively, and were funded  through cash  from operations.

Off-Balance Sheet Arrangements

We  have an arrangement with a finance company to provide  floor  plan financing for selected
dealers. This arrangement provides liquidity for our dealers by  financing dealer purchases of  products
with credit availability from the finance company. We  receive  payment from  the finance company after
shipment of product to the dealer and  our dealers are given a longer  period of time to pay the finance
provider. If our dealers do not pay the finance company, we may be required  to  repurchase the
applicable inventory held by the dealer. We do not indemnify  the finance company for any  credit losses
they may incur.

Total inventory financed under this arrangement accounted for  approximately  9% and 8% of net
sales for the years ended December 31,  2015 and 2014, respectively. The amount financed by dealers
which  remained outstanding was $32.4 million and $26.1 million as of December 31,  2015 and 2014,
respectively.

Critical Accounting Policies

In preparing the financial statements  in accordance with U.S. GAAP, management  is required to

make estimates and assumptions that have  an impact on  the asset, liability, revenue and expense

45

amounts reported. These estimates can  also  affect supplemental  information disclosures of the
Company, including information about contingencies, risk and  financial condition. The Company
believes, given current facts and circumstances,  that its  estimates and assumptions are reasonable,
adhere to U.S. GAAP, and are consistently applied. Inherent in  the nature of an  estimate or
assumption is the fact that actual results  may differ from estimates and estimates may  vary  as new  facts
and circumstances arise. The Company  makes  routine  estimates and judgments in determining  net
realizable value of accounts receivable, inventories, property and equipment, and prepaid expenses.
Management believes the Company’s  most  critical  accounting estimates and assumptions are in the
following areas: goodwill and other indefinite-lived intangible  asset  impairment assessment; business
combinations and purchase accounting;  defined benefit pension  obligations; estimates of allowance for
doubtful accounts, excess and obsolete inventory  reserves, product warranty  and other contingencies;
income taxes and share based compensation.

Goodwill and Other Intangible Assets

See Note 2, ‘‘Significant Accounting  Policies—Goodwill and Other Indefinite-Lived Intangible

Assets,’’ to the consolidated financial  statements  in Item 8 of  this Annual Report on  Form 10-K for
further information on the Company’s policy  regarding the accounting for  goodwill  and other intangible
assets.

The Company performed the required annual impairment tests for  goodwill  as of October  31,

2015, and determined that the fair value of the Ottomotores reporting  unit was less than its  carrying
value, resulting in a non-cash goodwill impairment  charge of $4.6 million in the fourth quarter of 2015.
The fair value was determined using  a  discounted  cash flow analysis, which  utilizes key estimates and
assumptions as discussed below. There  were no  other  reporting units with a carrying  value at-risk of
exceeding fair value as of the October 31,  2015 impairment test date.

Additionally, in the fourth quarter of  2015, the  Company’s Board of Directors  approved a plan to
strategically transition and consolidate certain of the  Company’s brands  acquired  through acquisitions
over the past several years to the Generac(cid:3) tradename. This brand strategy change  resulted in a
reclassification to a two year remaining  useful  life for the impacted tradenames, causing the fair value
to be less than the carrying value using  the relief-from-royalty approach  in a discounted cash  flow
analysis. As such, a $36.1 million non-cash impairment charge was recorded in the fourth quarter of
2015 to write-down the impacted tradenames to net  realizable value.

Other than the impairment charges discussed  above,  the Company found no other impairment
when performing the required annual  impairment tests for goodwill and other indefinite-lived  intangible
assets for fiscal years 2015, 2014 and 2013. See Note 2, ‘‘Significant Accounting Policies—Goodwill and
Other Indefinite-Lived Intangible Assets,’’  to the  consolidated financial statements  in Item 8  of this
Annual Report on Form 10-K for further information  on the impairment  charges  recorded in the
fourth quarter of 2015.

When preparing a discounted cash flow analysis for purposes  of  our annual impairment test, we
make a number of key estimates and  assumptions. We estimate the future  cash flows of the  business
based on historical and forecasted revenues and operating  costs. This,  in turn, involves further
estimates, such as estimates of future growth rates and inflation rates.  In addition, we apply a  discount
rate to the estimated future cash flows  for the purpose of the valuation. This discount  rate is based on
the estimated weighted average cost of  capital for the business and may change from  year  to  year.
Weighted average cost of capital includes  certain assumptions such as market  capital structures,  market
betas,  risk-free rate of return and estimated costs of  borrowing.

As noted above, a considerable amount of  management judgment and assumptions are required in

performing the goodwill and indefinite-lived intangible  asset impairment tests. While we  believe our
judgments and assumptions are reasonable, different  assumptions  could change the  estimated fair

46

values. A number of factors, many of  which  we have no ability  to  control,  could  cause  actual results  to
differ  from the estimates and assumptions  we employed. These factors include:

(cid:129) a prolonged global or regional economic downturn;

(cid:129) a significant decrease in the demand for  our  products;

(cid:129) the inability to develop new and enhanced  products and services in  a timely manner;

(cid:129) a significant adverse change in legal factors or  in the business climate;

(cid:129) an adverse action or assessment by  a regulator;

(cid:129) successful efforts by our competitors  to  gain market share  in our  markets;

(cid:129) disruptions to the Company’s business;

(cid:129) inability to effectively integrate acquired businesses;

(cid:129) unexpected or planned changes in  the  use of assets or entity structure;  and

(cid:129) business divestitures.

If management’s estimates of future operating results  change or if there are changes to other
assumptions due to these factors, the estimate  of the fair  values  may  change significantly. Such change
could result in impairment charges in  future periods,  which could have  a  significant impact on our
operating results and financial condition.

Business Combinations and Purchase Accounting

We  account for business combinations using  the acquisition method of accounting, and  accordingly,
the assets and liabilities of the acquired  business are recorded at  their  respective fair  values.  The  excess
of the purchase price over the estimated  fair  value of assets and liabilities is  recorded as goodwill.
Assigning fair market values to the assets acquired and liabilities assumed  at the  date of an  acquisition
requires knowledge of current market  values, and the values of assets  in use,  and often requires the
application of judgment regarding estimates  and  assumptions. While the ultimate responsibility resides
with management, for material acquisitions we retain the services  of certified  valuation specialists  to
assist with assigning estimated values  to  certain acquired  assets and  assumed liabilities,  including
intangible assets and tangible long-lived  assets. Acquired intangible assets, excluding goodwill, are
valued  using certain discounted cash  flow methodologies  based on future  cash flows specific to the type
of intangible asset purchased. This methodology incorporates various estimates and  assumptions,  the
most significant being projected revenue  growth rates, earnings margins, and forecasted cash flows
based on the discount rate and terminal  growth rate. See  Note  1, ‘‘Description of Business,’’ to the
consolidated financial statements in Item 8  of this  Annual  Report on Form 10-K for further
information on the Company’s business acquisitions.

Defined Benefit Pension Obligations

The Company’s pension benefit obligation  and  related pension expense or income are calculated in

accordance with ASC 715-30, Defined Benefit Plans—Pension, and are impacted by certain actuarial
assumptions, including the discount rate and the expected  rate of return on  plan assets.  Such  rates are
evaluated on an annual basis considering factors including market interest rates and  historical  asset
performance. Actuarial valuations for  fiscal year 2015  used a discount  rate of  4.36% for  the salaried
pension plan and 4.39% for the hourly  pension plan. Our  discount rate was selected using a
methodology that matches plan cash  flows with a selection  of  ‘‘Aa’’ or  higher rated bonds,  resulting in  a
discount rate that better matches a bond yield curve with comparable  cash  flows.  In estimating  the
expected return on plan assets, we study  historical markets and preserve the  long-term historical

47

relationships between equities and fixed-income securities.  We evaluate  current market factors  such as
inflation and interest rates before we determine long-term capital market assumptions  and review  peer
data and historical returns to check for  reasonableness and appropriateness.  Changes in the  discount
rate and return on assets can have a  significant  effect on  the funded status  of our  pension plans,
stockholders’ equity and related expense.  We cannot  predict these changes in discount rates or
investment returns and, therefore, cannot  reasonably estimate whether the impact in subsequent years
will be significant.

The funded status of our pension plans is  the difference between  the projected benefit obligation

and the fair value of its plan assets. The projected benefit obligation is the  actuarial present value of all
benefits expected to be earned by the  employees’ service. No  compensation  increase is  assumed in  the
calculation of the projected benefit obligation,  as the plans were  frozen effective December 31, 2008.
Further information regarding the funded status of our pension plans can be found  in Note  14,
‘‘Benefit Plans,’’ to the consolidated financial statements in  Item  8 of this Annual Report on
Form 10-K.

Our funding policy for our pension plans is to contribute  amounts  at  least  equal to the minimum
annual amount required by applicable regulations.  Given this  policy, we expect to make $0.7 million in
contributions to our pension plans in  2016.

Allowance for Doubtful Accounts, Excess  &  Obsolete  Inventory Reserves, Product Warranty Reserves and

Other  Contingencies

The reserves, if any, for customer rebates, product warranty, product liability, litigation, excess and
obsolete  inventory, and doubtful accounts are fact-specific and take into  account such factors as specific
customer situations, historical experience, and current and  expected  economic conditions. Further
information on these reserves are reflected  under Notes 2,  7, 9, 16 and 19  to  the consolidated financial
statements in Item 8 of this Annual Report on Form 10-K.

Income Taxes

We  account for income taxes in accordance with ASC 740, Income Taxes. Our estimate of income
taxes payable, deferred income taxes and the  effective tax rate  is based  on an analysis of many  factors
including interpretations of federal, state  and  international income tax laws; the  difference between tax
and financial reporting bases of assets  and liabilities; estimates of amounts currently  due  or owed in
various jurisdictions; and current accounting  standards. We review  and update our  estimates on a
quarterly basis as facts and circumstances change and  actual results are known.

Our balance sheet includes significant deferred tax assets as  a  result  of  goodwill and intangible
asset book versus tax differences. In assessing the realizability of these deferred  tax assets, we consider
whether it is more likely than not that  some  portion or all of the deferred  tax assets will not be
realized. The ultimate realization of deferred  tax assets  is dependent upon  the generation of future
taxable income during the years in which those temporary differences become deductible. We consider
the taxable income in prior carryback years, scheduled  reversal  of deferred tax  liabilities,  projected
future taxable income and tax planning  strategies  in making this assessment.

Generac Brazil, acquired in the Ottomotores acquisition in December 2012, is in a three-year
cumulative net loss position due to the start-up nature  of  the business, and therefore we  have not
considered expected future taxable income  in analyzing the  realizability of  its deferred tax assets as  of
December 31, 2015. As a result, a full  valuation allowance was recorded against the deferred tax assets
of Generac Brazil.

48

In performing the assessment of the realization of our  deferred tax assets as of December  31,
2015, excluding Generac Brazil, we have  determined that  it is  more likely  than not that our deferred
tax assets will be realized, and therefore  no valuation allowance is  required.

See Note 13, ‘‘Income Taxes’’ to the consolidated financial statements in Item 8  of this  Annual

Report on Form 10-K for further information  on the  Company’s income taxes.

Share Based Compensation

Under the fair value recognition provisions  of ASC 718, Compensation—Stock Compensation, share

based compensation cost is measured  at the  grant date  based on the fair  value of the  award  and is
recognized as expense over the requisite  service period. Determining the fair  value of  share based
awards at the grant date requires judgment, including  estimating  expected dividends and market
volatility of our stock. In addition, judgment is also required in  estimating  the amount of share  based
awards that are expected to be forfeited.  If  actual results  differ  significantly from these estimates, share
based compensation expense and our results of operations could be impacted. See Note 15, ‘‘Share
Plans’’  to the consolidated financial statements in Item 8 of this Annual Report  on Form 10-K  for
further information on the Company’s share based compensation.

New Accounting Standards

For information with respect to new accounting  pronouncements and  the  impact  of these
pronouncements on our consolidated  financial statements,  see Note 2, ‘‘Significant Accounting
Policies—New Accounting Pronouncements,’’ to the  consolidated  financial  statements in Item 8 of this
Annual Report on Form 10-K.

Item 7A. Quantitative and Qualitative Disclosures About Market Risk

We  are exposed to market risk from changes  in foreign  currency exchange  rates, commodity prices

and interest rates. To reduce the risk  from these changes, we use financial  instruments from time to
time. We do not hold or issue financial instruments  for trading purposes.

Foreign Currency

We  are exposed to foreign currency exchange  risk  as a result  of  purchasing from  suppliers in
currency other than the U.S. Dollar as  well as operating  businesses in foreign countries. Periodically,
we utilize foreign currency forward purchase and  sales  contracts  to  manage  the volatility associated with
foreign currency purchases in the normal  course of business. Contracts  typically  have maturities of
twelve months or less. Realized gains and losses on transactions  denominated  in foreign currency are
recorded  in earnings as a component  of cost of  goods sold  on  the statements of comprehensive  income.

As of December 31, 2015, we had the following  foreign currency contracts outstanding  (in

thousands):

Currency
Denomination

GBP
GBP
GBP
GBP
GBP
GBP

Trade Date

Effective Date

October 23, 2015
October 23, 2015
October 23, 2015
November 4, 2015
November 11, 2015
November 17, 2015

December 15, 2015
October 23,  2015
February  1, 2016
January 18, 2016
January 4, 2016
June 30,  2016

Notional
Amount

Exchange
Rate
(EUR:GBP)

1,000
1,000
1,000
1,000
1,000
500

0.7259
0.7267
0.7232
0.7107
0.7126
0.7097

Expiration Date

March  29, 2016
April 22, 2016
May 26, 2016
May 26, 2016
June 28, 2016
July 5, 2016

49

With the purchase of the Ottomotores business in December 2012 and  the  Tower Light  business  in
August 2013, a small portion of revenues and expenses are now  denominated  in Euros, Mexican Pesos,
Brazilian Real and British Pounds.

Commodity Prices

We  are a purchaser of commodities and of components manufactured from  commodities including
steel, aluminum, copper and others. As a result, we are exposed to fluctuating market prices for those
commodities. While such materials are typically  available from numerous suppliers, commodity raw
materials are subject to price fluctuations. We generally buy  these commodities and components based
upon market prices that are established with the supplier as part of the purchase process. Depending
on the supplier, these market prices may reset on a periodic  basis based  on negotiated lags and
calculations. To the extent that commodity prices increase and we do not have firm pricing from our
suppliers, or our suppliers are not able to honor such prices, we may experience  a decline in our gross
margins to the extent we are not able  to  increase selling prices of our  products or obtain manufacturing
efficiencies or supply chain savings to offset increases in  commodity costs.

Periodically, we engage in certain commodity risk management activities to mitigate the impact of

potential price fluctuations of these commodities on our financial results.  These derivatives typically
have maturities of less than eighteen  months. As  of December  31, 2015, we had the following
commodity forward contract outstanding  (in thousands):

Hedged  Item

Trade Date

Effective  Date

Notional
Amount

Fixed Price

Expiration Date

Copper

November 12, 2015

December  1, 2015

$968

$2.196 per LB March 31, 2016

For additional information on the Company’s  commodity forward contracts,  including amounts

charged to the statement of comprehensive income during 2015,  see Note  4, ‘‘Derivative  Instruments
and Hedging Activity,’’ to the consolidated financial statements in Item 8 of this Annual Report  on
Form 10-K.

Interest Rates

As of December 31, 2015, all of the outstanding debt  under our  Term Loan was  subject to floating

interest rate risk. As of December 31,  2015,  we had the following interest rate swap  contracts
outstanding (in thousands):

Hedged  Item

Contract Date

Interest rate
Interest rate
Interest rate

October 23, 2013
October 23, 2013
May 19, 2014

Effective
Date

July 1, 2014
July 1, 2014
July 1, 2014

Notional
Amount

$100,000
$100,000
$100,000

Fixed
LIBOR Rate

1.7420%
1.7370%
1.6195%

Expiration Date

July 1,  2018
July 1,  2018
July 1,  2018

At December 31, 2015, the fair value of these interest rate swaps was  a liability of $2.6  million. For

additional information on the Company’s  interest  rate swaps, including amounts charged to the
statement of comprehensive income during 2015, see Note 4, ‘‘Derivative Instruments  and Hedging
Activities,’’ and Note 6, ‘‘Accumulated  Other Comprehensive Loss,’’ to our consolidated financial
statements in Item 8 of this Annual Report on Form 10-K.  Even after giving  effect  to  these  swaps, we
are exposed to risks due to changes in  interest rates with respect to the  portion of our Term Loan that
is not covered by the swaps. A hypothetical change  in the LIBOR interest rate of 100 basis points
would have changed annual cash interest expense by approximately $5.6 million (or,  without the  swaps
in place, $8.2 million) in 2015. The existence of  a 0.75% LIBOR floor provision  in our Term Loan,
effective May 31, 2013, limits the impact of a hypothetical  100 basis point change in LIBOR at  current
December 31, 2015 LIBOR rates.

50

Item 8. Financial Statements and Supplementary Data

Report of Independent Registered Public Accounting Firm

To the Board of Directors and Stockholders  of Generac Holdings Inc.

We  have audited Generac Holdings Inc.’s internal control over financial  reporting as  of

December 31, 2015, based on criteria established in Internal Control—Integrated Framework issued  by
the Committee of Sponsoring Organizations  of the Treadway Commission  (2013  Framework) (the
COSO criteria). Generac Holdings Inc.’s management is responsible for  maintaining effective internal
control over financial reporting, and for  its assessment of the effectiveness of internal control over
financial reporting included in the accompanying Management’s Report  on  Internal  Control Over
Financial Reporting. Our responsibility is  to  express an  opinion on  the company’s internal control over
financial reporting based on our audit.

We  conducted our audit in accordance with the standards of  the Public Company Accounting
Oversight Board (United States). Those  standards require that we  plan and perform the audit to obtain
reasonable assurance about whether  effective  internal control over financial reporting was maintained
in all material respects. Our audit included  obtaining an understanding  of internal control  over
financial reporting, assessing the risk that a  material weakness exists, testing and evaluating the design
and operating effectiveness of internal control based  on the assessed risk, and performing such other
procedures as we considered necessary in  the circumstances. We believe that our audit provides a
reasonable basis for our opinion.

A company’s internal control over financial reporting is a process designed to provide  reasonable

assurance regarding the reliability of  financial  reporting and the preparation  of  financial  statements  for
external  purposes in accordance with  generally accepted accounting  principles. A company’s internal
control over financial reporting includes those policies and procedures that (1)  pertain to the
maintenance of records that, in reasonable  detail, accurately and fairly reflect the  transactions and
dispositions of the assets of the company; (2) provide reasonable assurance that transactions  are
recorded  as necessary to permit preparation of financial statements in  accordance with generally
accepted accounting principles, and that receipts and expenditures of the company are being made  only
in accordance with authorizations of management and directors of the company; and  (3) provide
reasonable assurance regarding prevention  or timely detection of unauthorized acquisition, use, or
disposition of the company’s assets that  could have a material effect on the financial statements.

Because of its inherent limitations, internal control over  financial  reporting may not prevent or

detect misstatements. Also, projections  of any evaluation  of  effectiveness to future periods are  subject
to the risk that controls may become inadequate  because of changes in conditions, or  that  the degree
of compliance with the policies or procedures may deteriorate.

As indicated in the accompanying Management’s Report on Internal Control  Over  Financial
Reporting, management’s assessment of and conclusion on the effectiveness of  internal control over
financial reporting did not include the internal controls of the Country  Home  Products  (CHP) business,
which  is included in the December 31,  2015  consolidated financial statements  of Generac Holdings Inc.,
and constituted 6.0% and 15.9% of total and net assets,  respectively, as of December  31, 2015 and
2.0% and (cid:4)0.7% of revenues and net income, respectively, for the year  then ended. Our audit of
internal control over financial reporting of  Generac Holdings Inc.  also did not include  an evaluation of
the internal control over financial reporting  of CHP.

In our opinion, Generac Holdings Inc. maintained, in all  material respects, effective internal

control over financial reporting as of  December 31, 2015,  based on the COSO criteria.

As indicated in the Report of Management  on Generac  Holdings Inc.’s  Internal  Control Over
Financial Reporting, the Company implemented  a new  accounting software  system on  January 4, 2016,

51

which  was subsequent to the date of  management’s assessment of the effectiveness of internal control
over financial reporting.

We  also have audited, in accordance  with the standards of  the Public Company Accounting
Oversight Board (United States), the  consolidated balance sheets as  of  December 31,  2015 and 2014,
and related consolidated statements of  comprehensive income,  stockholders’ equity and cash  flows  for
each  of the three years in the period  ended  December 31,  2015 of Generac  Holdings Inc. and our
report dated February 26, 2016 expressed  an unqualified opinion  thereon.

/s/ Ernst & Young LLP

Milwaukee, WI, USA
February 26, 2016

52

Report of Independent Registered Public Accounting Firm

To the Board of Directors and Stockholders  of Generac Holdings Inc.

We  have audited the accompanying consolidated balance sheets of Generac  Holdings Inc. (the

Company) as of December 31, 2015 and 2014, and  the related consolidated  statements of
comprehensive income, stockholders’ equity  and  cash flows for each of the three years in  the period
ended December 31, 2015. These financial statements are the responsibility  of  the Company’s
management. Our responsibility is to express an  opinion on  these financial  statements  based on our
audits.

We  conducted our audits in accordance with the standards  of  the Public Company Accounting
Oversight Board (United States). Those  standards require that we  plan and perform the audit to obtain
reasonable assurance about whether  the  financial  statements are free  of material misstatement.  An
audit includes examining, on a test basis, evidence  supporting the amounts and disclosures  in the
financial statements. An audit also includes assessing the accounting  principles used  and significant
estimates made by management, as well as  evaluating the overall financial statement presentation. We
believe that our audits provide a reasonable  basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects,
the consolidated financial position of  Generac Holdings  Inc. at December  31, 2015 and 2014, and the
consolidated results of its operations and  its cash  flows  for  each  of the three years in the period ended
December 31, 2015, in conformity with  U.S.  generally accepted accounting  principles.

We  also have audited, in accordance  with the standards of  the Public Company Accounting

Oversight Board (United States), Generac Holdings  Inc.’s internal control over financial reporting as of
December 31, 2015, based on criteria established in Internal Control—Integrated Framework issued  by
the Committee of Sponsoring Organizations  of the Treadway Commission  (2013  Framework) and our
report dated February 26, 2016 expressed  an unqualified opinion  thereon.

/s/ Ernst & Young LLP

Milwaukee, WI, USA
February 26, 2016

53

Generac Holdings Inc.

Consolidated Balance Sheets

(Dollars in Thousands, Except Share  and Per Share  Data)

Current assets:

Assets

Cash and  cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable, less  allowance  for  doubtful accounts  of  $2,494  at

December  31, 2015 and $2,275 at December  31,  2014 . . . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses  and other  assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Property and equipment, net

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Customer lists, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Patents, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other intangible assets, net
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tradenames, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill
Deferred financing costs,  net
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

December 31,

2015

2014

$ 115,857

$ 189,761

182,185
325,375
29,355
8,600

661,372

184,213

39,313
53,772
2,768
161,057
669,719
12,965
6,673
964

189,107
319,385
22,841
9,384

730,478

168,821

41,002
56,894
4,298
182,684
635,565
16,243
46,509
48

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,792,816

$1,882,542

Current liabilities:

Liabilities and stockholders’ equity

Short-term borrowings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts  payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued wages and employee benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current portion  of  long-term borrowings  and  capital lease obligations . . . . . . . .

Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

8,594
108,332
13,101
82,540
657

213,224

$

5,359
132,248
17,544
84,814
557

240,522

Long-term borrowings and capital lease  obligations . . . . . . . . . . . . . . . . . . . . . . .
Deferred income  taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other long-term  liabilities

1,050,097
6,166
57,458

1,082,101
13,449
56,671

Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,326,945

1,392,743

Stockholders’ equity:

Common stock, par value $0.01, 500,000,000 shares authorized,  69,582,669  and

69,122,271 shares issued at December  31,  2015 and  2014, respectively . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Additional paid-in capital
Treasury stock, at  cost, 3,567,575 and  198,312 shares  at  December  31,  2015 and

2014, respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . .
Excess purchase  price over predecessor  basis
Retained earnings
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive  loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

696
443,109

691
434,906

(111,516)
(202,116)
358,173
(22,475)

(8,341)
(202,116)
280,426
(15,767)

Total stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

465,871

489,799

Total liabilities and stockholders’  equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,792,816

$1,882,542

See notes to consolidated financial statements.

54

Generac Holdings Inc.

Consolidated Statements of Comprehensive Income

(Dollars in Thousands, Except Share  and Per Share  Data)

Year Ended December 31,

2015

2014

2013

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Costs of goods sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,317,299
857,349

$ 1,460,919
944,700

$ 1,485,765
916,205

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

459,950

516,219

569,560

Operating expenses:

Selling and service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research and development
. . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . .
Amortization of intangibles . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . .
Tradename and goodwill impairment
Gain on remeasurement of contingent consideration . . . . .

Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income from operations . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other (expense) income:

Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment income . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on extinguishment of debt . . . . . . . . . . . . . . . . . . . .
Gain (loss) on change in contractual  interest rate . . . . . . .
Costs related to acquisitions . . . . . . . . . . . . . . . . . . . . . . .
Other, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total other expense, net . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income before provision for income taxes . . . . . . . . . . . . . .
Provision for income taxes . . . . . . . . . . . . . . . . . . . . . . . . . .

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net income per common share—basic:
Weighted average common shares outstanding—basic:

. . . . . . . . . . . . .
. .

130,242
32,922
52,947
23,591
40,687
—

280,389

179,561

(42,843)
123
(4,795)
(2,381)
(1,195)
(5,487)

(56,578)

122,983
45,236

77,747

1.14
68,096,051

$

$

120,408
31,494
54,795
21,024
—
(4,877)

222,844

293,375

(47,215)
130
(2,084)
16,014
(396)
(1,462)

(35,013)

258,362
83,749

174,613

2.55
68,538,248

$

$

107,515
29,271
55,490
25,819
—
—

218,095

351,465

(54,435)
91
(15,336)
—
(1,086)
(1,983)

(72,749)

278,716
104,177

174,539

2.56
68,081,632

$

$

Net income per common share—diluted: . . . . . . . . . . . .
Weighted average common shares outstanding—diluted: .

$

1.12
69,200,297

$

2.49
70,171,044

$

2.51
69,667,529

Dividends declared per share . . . . . . . . . . . . . . . . . . . . . . . .

Other comprehensive income (loss):

Amortization of unrealized loss on interest rate swaps . . . .
Foreign currency translation adjustment . . . . . . . . . . . . . .
Net unrealized gain (loss) on derivatives . . . . . . . . . . . . . .
Pension liability adjustment . . . . . . . . . . . . . . . . . . . . . . .

Other comprehensive income (loss) . . . . . . . . . . . . . . . .

$

$

— $

— $

5.00

— $

— $

(3,082)
(1,420)
(8,850)

2,381
1,238
774
7,688

(13,352)

12,081

(7,624)
(965)
1,881

(6,708)

Comprehensive income . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

71,039

$

161,261

$

186,620

See notes to consolidated financial statements.

55

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56

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Generac Holdings Inc.

Consolidated Statements of Cash Flows

(Dollars in Thousands)

Operating  activities
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustment to reconcile net income to net cash provided  by operating activities:

Depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of original issue discount
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of deferred financing costs
Amortization of unrealized loss on interest rate swaps . . . . . . . . . . . . . . . . . . . . . .
Tradename and goodwill impairment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on extinguishment of debt
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(Gain) loss on change in contractual interest rate . . . . . . . . . . . . . . . . . . . . . . . . .
Gain on remeasurement of contingent consideration . . . . . . . . . . . . . . . . . . . . . . .
Provision for losses on accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on disposal of property and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Share-based compensation expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net changes in operating assets and liabilities:

Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued wages and employee benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other accrued liabilities
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Excess tax benefits from equity awards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended December 31,

2015

2014

2013

$ 77,747

$ 174,613

$ 174,539

16,742
23,591
3,050
2,379
—
40,687
4,795
2,381
—
481
26,955
59
8,241

9,610
9,084
5,063
(27,771)
(5,361)
445
(9,559)

13,706
21,024
3,599
3,016
—
—
2,084
(16,014)
(4,877)
672
37,878
576
12,612

(2,988)
3,508
2,456
15,269
(9,405)
6,229
(10,972)

10,955
25,819
2,074
2,698
2,381
—
15,336
—
—
1,037
82,675
370
12,368

(5,257)
(52,488)
(10,902)
(5,847)
6,248
9,491
(11,553)

Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

188,619

252,986

259,944

Investing activities
Proceeds from sale of property and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expenditures for property and equipment
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from sale of business, net
Acquisitions of businesses, net of cash acquired . . . . . . . . . . . . . . . . . . . . . . . . . . .

105
(30,651)
—
(73,782)

394
(34,689)
—
(61,196)

80
(30,770)
2,254
(116,113)

Net cash used in investing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(104,328)

(95,491)

(144,549)

Financing activities
Proceeds from short-term borrowings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from long-term borrowings
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Repayments of short-term borrowings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Repayments of long-term borrowings and capital lease obligations . . . . . . . . . . . . . . . .
Stock repurchases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payment of  debt issuance costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash dividends paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Taxes  paid related to the net share settlement of equity  awards . . . . . . . . . . . . . . . . . .
Excess tax benefits from equity awards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

26,384
100,000
(23,149)
(150,826)
(99,942)
(2,117)
(1,436)
(12,956)
9,559

6,550
—
(26,444)
(94,035)
—
(4)
(902)
(12,160)
10,972

16,007
1,200,000
(18,982)
(901,184)
—
(22,376)
(343,429)
(14,988)
11,553

Net cash used in financing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(154,483)

(116,023)

(73,399)

Effect of exchange rate changes on cash and cash equivalents

. . . . . . . . . . . . . . . . . .

(3,712)

(1,858)

128

Net increase (decrease) in cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . .
Cash and  cash  equivalents at beginning of period . . . . . . . . . . . . . . . . . . . . . . . . . .

(73,904)
189,761

39,614
150,147

42,124
108,023

Cash and  cash  equivalents at end of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 115,857

$ 189,761

$ 150,147

Supplemental  disclosure of cash flow information
Cash paid during the period
Interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes

$ 39,524
6,087

$ 42,592
34,283

$

55,828
25,821

See notes to consolidated financial statements

57

Generac Holdings Inc.

Notes to Consolidated Financial Statements

Years Ended December 31, 2015, 2014, and 2013

(Dollars in Thousands, Except Share  and Per Share  Data)

1. Description of Business

Generac Holdings Inc. (the Company)  is a leading  designer and  manufacturer of a wide range of

power generation equipment and other  engine powered products  serving the residential, light-
commercial, industrial, oil & gas, and construction markets. Generac’s power products are  available
globally through a broad network of independent dealers,  distributors, retailers,  wholesalers  and
equipment rental companies, as well  as sold direct to certain end user customers.

The Company has executed a number  of  acquisitions  that support our strategic  plan (refer to
Item 1 in this Annual Report on Form 10-K for discussion  of our  Powering Ahead strategic plan). A
summary of these acquisitions include  the following:

(cid:129) On October 3, 2011, the Company  acquired substantially all the  assets of Magnum Products

(Magnum), a supplier of generator powered light towers and mobile generators  for a  variety of
industrial applications. The Magnum  business  is a strategic fit for the Company as it provides
diversification through the introduction of  new engine  powered  products, distribution  channels
and end markets.

(cid:129) On December 8, 2012, the Company acquired the equity  of  Ottomotores UK and its affiliates
(Ottomotores), with operations in Mexico  City, Mexico and  Curitiba, Brazil. Ottomotores is a
leading manufacturer in the Mexican market for  industrial diesel gensets and  is a market
participant throughout all of Latin America.

(cid:129) On August 1, 2013, the Company acquired the equity  of Tower Light  SRL and its wholly-owned

subsidiaries (Tower Light). Headquartered  outside Milan, Italy, Tower  Light  is a leading
developer and supplier of mobile light towers throughout  Europe, the Middle East,  Africa and
Asia Pacific.

(cid:129) On November 1, 2013, the Company purchased  the assets of  Baldor Electric Company’s

generator division (Baldor Generators). Baldor Generators  offers  a complete line of power
generation equipment throughout North America with power output up to  2.5MW, which
expands the Company’s commercial and industrial product  lines.

(cid:129) On September 2, 2014, the Company acquired  the equity of Pramac  America LLC  (Powermate),
resulting in the ownership of the Powermate trade name  and  the  right to license the DeWalt
brand name for certain residential engine powered tools. This acquisition  expands  Generac’s
residential product portfolio in the portable generator category.

(cid:129) On October 1, 2014, the Company  acquired MAC, Inc.  (MAC). MAC is a leading  manufacturer
of premium-grade commercial and industrial mobile  heaters for  the United States and  Canadian
markets. The acquisition expands the Company’s portfolio of  mobile power products and
provides increased access to the oil &  gas market.

(cid:129) On August 1, 2015, the Company acquired Country Home Products and its subsidiaries (CHP).
CHP is a leading manufacturer of high-quality, innovative,  professional-grade engine powered
equipment used in a wide variety of property maintenance  applications, which are  primarily sold
in North America under the DR(cid:3) Power Equipment brand. The acquisition  provides an
expanded product lineup and additional scale to the  Company’s residential engine powered
products.

58

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2015, 2014, and 2013

(Dollars in Thousands, Except Share  and Per Share  Data)

2. Significant Accounting Policies

Principles of Consolidation

The consolidated financial statements  include the accounts  of the Company  and its wholly owned

subsidiaries. All intercompany amounts  and  transactions have been eliminated in consolidation.

Cash and Cash Equivalents

The Company considers all highly liquid investments  purchased with  an original maturity of three

months or less to be cash equivalents.

Concentration of Credit Risk

The Company maintains the majority of its domestic cash  in one commercial bank in  multiple
operating and investment accounts. Balances on deposit  are insured by the Federal Deposit Insurance
Corporation (FDIC) up to specified  limits. Balances in  excess  of  FDIC limits are uninsured.

One  customer accounted for approximately 11%  and 9%  of  accounts receivable  at December 31,

2015 and 2014, respectively. No one  customer accounted  for greater  than 7%, 8% and 6%, of net  sales
during the years ended December 31, 2015, 2014, or  2013, respectively.

Accounts Receivable

Receivables are recorded at their face value amount less an allowance for doubtful accounts. The

Company estimates and records an allowance for doubtful accounts based on specific  identification  and
historical experience. The Company writes off uncollectible accounts  against the allowance for doubtful
accounts after all collection efforts have  been exhausted. Sales are  generally made  on an  unsecured
basis.

Inventories

Inventories are stated at the lower of  cost or market, with cost determined generally using the

first-in, first-out method.

Property and Equipment

Property and equipment are recorded at cost and are  being  depreciated using the straight-line
method over the estimated useful lives  of the assets,  which are  summarized below  (in  years). Costs of

59

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2015, 2014, and 2013

(Dollars in Thousands, Except Share  and Per Share  Data)

2. Significant Accounting Policies (Continued)

leasehold improvements are amortized  over the lesser of the term of the lease  (including renewal
option periods) or the estimated useful  lives  of  the improvements.

Land improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Buildings and improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Machinery and equipment
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dies and tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vehicles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Office equipment and systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

10  - 15
10 -  40
5 - 20
3  - 10
3  - 5
3 - 15
7 -  20

Debt Issuance Costs

Direct  and incremental costs incurred in  connection with the issuance of long-term  debt are
capitalized as deferred financing costs and amortized  to  interest  expense over  the terms of the  related
credit agreements. Debt discounts incurred in connection with the  issuance  of long-term debt are
deferred and recorded as a reduction  of  outstanding debt and  amortized to  interest expense using the
effective interest method over the terms of  the related  credit agreements.  Approximately  $5,429, $6,615,
and $4,772 of deferred financing costs  and original issue discount  were amortized to interest expense
during fiscal years 2015, 2014 and 2013, respectively.  Excluding the  impact  of any  future long-term debt
issuances or prepayments, estimated amortization  expense for the next  five  years  is as  follows: 2016—
$5,355; 2017—$6,783; 2018—$7,048; 2019—$7,323;  2020—$3,134.

Goodwill and Other Indefinite-Lived Intangible Assets

Goodwill represents the excess of the purchase  price over fair value  of identifiable  net assets
acquired from business acquisitions. Goodwill  is not amortized, but is reviewed for impairment on  an
annual basis and between annual tests if indicators of impairment are  present.  The Company evaluates
goodwill for impairment annually as  of October 31 or  more frequently when an  event occurs  or
circumstances change that indicates the  carrying value may not be recoverable. The  Company has the
option to assess goodwill for impairment  by  first  performing  a  qualitative  assessment to determine
whether it is more likely than not that  the fair value  of a reporting  unit is less than its carrying amount.
If the Company determines that it is  not  more likely than not that  the fair  value of  a reporting unit is
less  than its carrying amount, then further  goodwill  impairment testing  is  not required to be performed.
If the Company determines that it is  more likely than not that  the fair value  of  a reporting unit  is less
than its carrying amount, the Company  is required  to  perform a two-step goodwill impairment test. In
the first step, the fair value of the reporting unit  is compared  to  its  book value including  goodwill. If
the fair value of the reporting unit is  in excess of its book value, the related goodwill is not impaired
and no further analysis is necessary. If  the fair value of the  reporting unit is less than  its book value,
there is an indication of potential impairment and a second step is  performed.  When required,  the
second  step of testing involves calculating the  implied  fair value of  goodwill for the reporting unit. The
implied fair value of goodwill is determined in the  same manner  as goodwill recognized in a business
combination, which is the excess of the fair value of the  reporting unit determined  in step one over the

60

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2015, 2014, and 2013

(Dollars in Thousands, Except Share  and Per Share  Data)

2. Significant Accounting Policies (Continued)

fair value of its net assets and identifiable  intangible  assets as if the  reporting unit had been acquired.
If the carrying value of the reporting unit’s goodwill  exceeds the implied fair value of that goodwill, an
impairment loss is  recognized in an amount  equal to that excess.  For reporting units with a  negative
book value (i.e., excess of liabilities over assets),  qualitative factors are evaluated to determine whether
it is necessary to perform the second step  of the  goodwill impairment  test.

The Company performed the required annual impairment tests for  goodwill  as of October  31,

2015, and determined that the fair value of the Ottomotores reporting  unit was less than its  carrying
value, resulting in a non-cash goodwill impairment  charge in the fourth quarter of 2015 of  $4,611 to
write-down the balance of the Ottomotores goodwill. The decrease in fair  value of  the Ottomotores
reporting unit was  due to several factors  in the second half of 2015: the continued challenges of the
Latin American economies, devaluation  of the  Peso against the US Dollar,  the slow development  of
Mexican energy reform as a result of decreasing oil prices;  combining to cause 2015  results to fall  short
of prior expectations and future forecasts to decrease.  The fair value  was  determined using a
discounted cash flow analysis, which utilized key financial assumptions including the  sales  growth
factors discussed above, a 3% terminal growth rate and a 15.7% discount rate. There were no  other
reporting units with a carrying value  at-risk  of  exceeding  fair value as  of  the October 31, 2015
impairment test date.

Other indefinite-lived intangible assets consist  of  certain tradenames.  The  Company tests the
carrying  value of these tradenames by  comparing  the assets’ fair  value to its  carrying value. Fair  value is
measured using a relief-from-royalty approach, which  assumes the fair value of the  tradename is the
discounted cash flows of the amount that  would be paid had the Company  not  owned the tradename
and instead licensed the tradename from  another company.  The  Company conducts its annual
impairment test for indefinite-lived intangible  assets as of October  31 of each year.

In the fourth quarter of 2015, the Company’s Board  of Directors  approved a plan to strategically

transition and consolidate certain of the Company’s brands acquired in acquisitions over  the past
several years to the Generac(cid:3) tradename. This brand strategy change  resulted in a  reclassification  to  a
two year  remaining useful life for the impacted tradenames causing the fair value  to  be  less  than the
carrying  value using the relief-from-royalty approach  in a discounted cash  flow analysis. As  such, a
$36,076 non-cash impairment charge was  recorded to write-down the  impacted tradenames  to  net
realizable value.

Other than the impairment charges discussed  above,  the Company found no other impairment
when performing the required annual  impairment tests for goodwill and other indefinite-lived  intangible
assets for fiscal years 2015, 2014 and 2013. There can be no  assurance that future impairment tests will
not result in a charge to earnings.

Impairment of Long-Lived Assets

The Company periodically evaluates the carrying value  of long-lived  assets (excluding goodwill and
indefinite-lived tradenames). Long-lived assets are  reviewed for impairment whenever events or  changes
in circumstances indicate that the carrying amount may not be recoverable. If the sum of the expected

61

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2015, 2014, and 2013

(Dollars in Thousands, Except Share  and Per Share  Data)

2. Significant Accounting Policies (Continued)

future undiscounted cash flows is less  than the  carrying amount of an  asset, a loss is recognized for the
difference between the fair value and  carrying value of the  asset.

Income Taxes

The Company is a C Corporation and therefore accounts for income taxes  pursuant  to  the liability

method. Accordingly, the current or deferred tax consequences of a transaction are  measured by
applying the provision of enacted tax  laws  to  determine  the amount of taxes payable currently or in
future years. Deferred income taxes  are  provided for temporary  differences between the income tax
bases of assets and liabilities and their carrying amounts  for  financial reporting purposes. In assessing
the realizability of deferred tax assets, the Company considers whether it is more likely than not that
some portion or all of the deferred tax  assets  will  not  be  realized. The  ultimate realization  of  deferred
tax assets is dependent upon the generation  of future taxable  income  during the years in  which those
temporary differences become deductible.  The  Company considers taxable income in  prior carryback
years, the scheduled reversal of deferred tax liabilities, projected future  taxable income and  tax
planning strategies, as appropriate, in making this assessment.

Revenue Recognition

Sales, net of estimated returns and allowances,  are recognized upon shipment  of product to the

customer, which is generally when title passes, the  Company has no further obligations, and the
customer is required to pay subject to  agreed upon payment terms. The Company, at  the request of
certain customers,  will warehouse inventory billed to the customer but not delivered. Unless all revenue
recognition criteria have been met, the Company  does not recognize revenue  on these transactions until
the customers take possession of the product. In these cases, the funds collected on product
warehoused for these customers are recorded as a  customer advance  until the customer takes
possession of the product and the Company’s obligation  to  deliver the goods is completed.  Customer
advances are included in accrued liabilities  in the consolidated balance sheets.

The Company provides for certain estimated  sales  programs, discounts and incentive expenses

which  are recognized as a reduction  of sales.

Shipping and Handling Costs

Shipping and handling costs billed to  customers are included in net sales, and  the related costs are

included in cost of goods sold in the consolidated  statements of comprehensive  income.

Advertising and Co-Op Advertising

Expenditures for advertising, included in  selling and service expenses in the  consolidated

statements of comprehensive income,  are  expensed as  incurred. Total expenditures  for advertising were
$39,258, $32,352, and $19,910 for the years ended December 31, 2015, 2014, and  2013, respectively.

62

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2015, 2014, and 2013

(Dollars in Thousands, Except Share  and Per Share  Data)

2. Significant Accounting Policies (Continued)

Research and Development

The Company expenses research and  development costs  as incurred. Total expenditures incurred
for research and development were $32,922, $31,494, and $29,271 for  the  years  ended December 31,
2015, 2014 and 2013, respectively.

Foreign Currency Translation and Transactions

Balance sheet amounts for non-U.S. Dollar functional  currency  businesses are  translated into
dollars at the rates of exchange in effect  at fiscal year-end. Income and expenses incurred in a foreign
currency are translated at the average  rates of exchange in effect  during the year. The related
translation adjustments are made directly to accumulated other comprehensive  loss, a  component of
stockholders’ equity, in the consolidated balance sheets.  Gains and losses from foreign  currency
transactions are recognized as incurred in the consolidated statements of comprehensive income.

Fair  Value of Financial Instruments

The Financial Accounting Standards Board (FASB) Accounting Standards Update (ASC) 820-10,
Fair Value Measurement, defines fair value, establishes a consistent framework for measuring fair value,
and expands disclosure for each major asset and liability category measured at  fair value  on either  a
recurring basis or nonrecurring basis. ASC 820-10 clarifies  that fair value is  an exit price,  representing
the amount that would be received in  the sale  of an asset  or paid to transfer a liability in an orderly
transaction between market participants. As  such, fair  value is a  market-based measurement  that  should
be determined based on assumptions  that market participants  would use in pricing an asset  or liability.
As a basis for considering such assumptions, the pronouncement establishes a three-tier fair value
hierarchy, which prioritizes the inputs  used  in measuring  fair value as  follows: (Level  1)  observable
inputs such as quoted prices in active markets; (Level 2) inputs, other  than the quoted prices in active
markets, that are observable either directly or indirectly; and (Level 3)  unobservable inputs in  which
there is little or no market data, which  require the reporting  entity to develop  its own assumptions.

The Company believes the carrying amount  of  its  financial instruments  (cash and  cash equivalents,

accounts receivable, accounts payable,  accrued  liabilities,  short-term borrowings  and ABL  facility
borrowings), excluding Term Loan borrowings, approximates the fair value of these instruments based
upon their short-term nature. The fair value of Term  Loan  borrowings, which  have an aggregate
carrying  value of $937,060 was approximately $918,319  (Level  2) at December 31, 2015, as calculated
based on independent valuations whose inputs and significant value  drivers are observable.

For the fair value of the assets and liabilities measured  on a recurring  basis, see  the fair value

table in Note 4, ‘‘Derivative Instruments  and  Hedging Activities,’’ to the consolidated financial
statements. The fair value of all derivative contracts is  classified  as Level 2. The valuation techniques
used to measure the fair value of derivative contracts,  all  of which have  counterparties with high  credit
ratings, were based on quoted market  prices or model driven  valuations using significant inputs derived
from or corroborated by observable market data. The fair value of derivative contracts  considers the
Company’s credit risk in accordance with ASC 820-10.

63

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2015, 2014, and 2013

(Dollars in Thousands, Except Share  and Per Share  Data)

2. Significant Accounting Policies (Continued)

Use of Estimates

The preparation of the consolidated  financial statements in conformity with U.S.  generally

accepted accounting principles (U.S. GAAP) requires management to make estimates and  assumptions
that affect the reported amounts of assets and liabilities  and disclosure of  contingent assets and
liabilities at the date of the consolidated financial statements and the reported amounts of  revenues
and expenses during the reporting period. Actual results  could differ from those  estimates.

Derivative Instruments and Hedging  Activities

The Company records all derivatives  in accordance with ASC 815, Derivatives and Hedging, which

requires derivative instruments be reported  on the  consolidated  balance  sheets  at fair  value and
establishes criteria for designation and effectiveness of hedging  relationships. The  Company is  exposed
to market risk such as changes in commodity  prices, foreign currencies and interest rates. The
Company does not hold or issue derivative  financial instruments for  trading purposes.

Stock-Based Compensation

Stock-based compensation expense, including stock options and restricted stock  awards,  is generally

recognized on a straight-line basis over the  vesting period based  on the fair value  of awards which are
expected to vest. The fair value of all  share-based awards is estimated on  the date  of  grant.

New Accounting Pronouncements

In May 2014, the FASB issued ASU  2014-09, Revenue from Contracts with Customers. This
guidance is the culmination of the FASB’s joint  project  with the International Accounting Standards
Board to clarify the principles for recognizing revenue. The core principal of  the guidance is  that  an
entity should recognize revenue to depict  the transfer  of  promised  goods or  services  to  customers  in an
amount that reflects the consideration  to  which the  entity expects  to  be  entitled in exchange for  those
goods or services.  The guidance provides  a  five-step  process that entities should  follow in order  to
achieve that core principal. In August  2015, the  FASB issued ASU 2015-14, which  deferred the effective
date  of  ASU 2014-09 for an additional  year,  making the guidance effective  for the  Company in  2018.
The guidance can be applied either on a full retrospective basis  or on  a retrospective  basis in  which the
cumulative effect of initially applying  the standard  is recognized at the  date of initial application. The
Company is currently assessing the impact  the adoption of this  guidance  will  have on the  Company’s
results of operations.

In April 2015, the FASB issued ASU 2015-03, Interest—Imputation of Interest: Simplifying  the

Presentation of Debt Issuance Costs. This guidance is a part of the FASB’s initiative to reduce
complexity in accounting standards, and  requires that debt issuance costs  related to a recognized debt
liability be presented in the balance sheet  as a  direct  deduction from the  carrying amount of the debt
liability, consistent with debt discounts. The guidance  should be applied on a retrospective basis, and is
effective for the Company in 2016. The  Company expects  that  this guidance will only affect the
classification of debt issuance costs on  its  balance sheets and  will have no impact on its results of
operations.

64

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2015, 2014, and 2013

(Dollars in Thousands, Except Share  and Per Share  Data)

2. Significant Accounting Policies (Continued)

In September 2015, the FASB issued  ASU 2015-16, Business Combinations: Simplifying the

Accounting for Measurement Period Adjustments. This guidance eliminates the requirement  for an
acquirer to recognize measurement period adjustments  retrospectively; rather an  acquirer  will  recognize
a measurement period adjustment during the  period in  which it determines the amount of the
adjustment. The guidance should be applied on a  prospective basis,  and is effective for the Company in
2016, with early adoption permitted.  The  Company has  early  adopted this guidance in  the current year;
however, there is no impact on the Company’s results of operations for  year  ended December 31, 2015
as there were no material measurement period adjustments.

In November 2015, the FASB issued ASU 2015-17, Income Taxes: Balance Sheet Classification of

Deferred Taxes. This guidance is a part of the FASB’s  initiative to reduce complexity in  accounting
standards, and requires that deferred tax liabilities  and  assets  be  classified as noncurrent in  the
consolidated balance sheets. The guidance may be applied on either  a  prospective or  a retrospective
basis, and is effective for the Company in 2017. The Company expects that  this guidance  will  only
affect classification and presentation of  deferred  tax  liabilities and  assets on its balance sheets and will
have no impact on its results of operations.

There are several other new accounting pronouncements issued by the FASB.  Each of these
pronouncements, as applicable, has been  or will be adopted  by the Company. Management does not
believe any of these accounting pronouncements has  had or will  have a  material impact on the
Company’s consolidated financial statements.

3. Acquisitions

Acquisition of CHP

On August 1, 2015, a subsidiary of the Company acquired CHP for a purchase  price, net of cash

acquired, of $74,570. Headquartered in  Vergennes,  Vermont, CHP is a leading  manufacturer of
high-quality, innovative, professional-grade engine powered equipment  used  in a wide variety of
property maintenance applications, with  sales primarily  in North America. The  acquisition  purchase
price was funded solely through cash  on hand.

The Company recorded a preliminary purchase price  allocation during the third quarter of 2015
based upon its estimates of the fair value of  the acquired  assets and  assumed liabilities.  As a result, the
Company recorded approximately $81,726 of intangible assets, including approximately $30,076 of
goodwill, as of the acquisition date. The  purchase price  allocation was updated in  the fourth  quarter  of
2015, resulting in a $6,552 decrease to  total intangible assets, including  an increase of $6,208 in
goodwill. The goodwill ascribed to this  acquisition  is not deductible for  tax purposes. In addition, the
Company assumed $12,000 of debt along with this  acquisition.  The accompanying consolidated financial
statements include the results of CHP from August  1, 2015 through December  31, 2015.

Acquisition of MAC

On October 1, 2014, a subsidiary of the Company  acquired  MAC for a purchase price,  net of cash

acquired, of $55,035. Headquartered in  Bismarck, North Dakota,  MAC is a leading manufacturer of

65

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2015, 2014, and 2013

(Dollars in Thousands, Except Share  and Per Share  Data)

3. Acquisitions (Continued)

premium-grade commercial and industrial  mobile heaters  within the  United States and Canada. The
acquisition was funded solely through  cash on hand.

The Company recorded a preliminary purchase price  allocation during the fourth quarter of 2014

based upon its estimates of the fair value of  the acquired  assets and  assumed liabilities.  As a result, the
Company recorded approximately $49,378 of intangible assets, including approximately $25,898 of
goodwill, as of the acquisition date. The  purchase price  allocation was finalized during the  third  quarter
of 2015, resulting in a $4,229 decrease to total intangible  assets, including  an increase of $2,481 to
goodwill. The goodwill ascribed to this  acquisition  is not deductible for  tax purposes. The
accompanying consolidated financial  statements include  the results  of  MAC from  October 1,  2014
through December 31, 2015.

Acquisition of Tower Light

On August 1, 2013, a subsidiary of the Company acquired all  of the shares of Tower Light for  a

purchase price, net of cash acquired and inclusive of  estimated earn-out payments, of $85,812.
Headquartered outside Milan, Italy, Tower  Light is a leading developer and supplier of mobile light
towers throughout Europe, the Middle  East, Africa and Asia  Pacific. Tower Light has built a leading
market position in the equipment rental  markets by leveraging  its broad product offering  and strong
global  distribution network in over 50 countries  worldwide.

The net cash paid at closing was $80,239 and included a cash deposit  of  $6,645 into an escrow
account to fund future earn-out payments  required  by the  purchase  agreement. The earn-out  payment
of $7,641 was finalized during the second quarter of 2014, resulting in  a gain of $4,877,  which was
recorded  in the consolidated statement of comprehensive income for the year ended  December 31,
2014. The acquisition was funded solely  by  existing cash.

The Company recorded a preliminary purchase price  allocation during the third quarter of 2013
based upon its estimates of the fair value of  the acquired  assets and  assumed liabilities.  As a result, the
Company recorded approximately $67,900 of intangible assets, including approximately $38,400 of
goodwill. The purchase price allocation  was finalized  during the fourth quarter of 2013, resulting in an
increase of $9,328 to goodwill. The goodwill ascribed to this acquisition is not deductible for tax
purposes. The accompanying consolidated financial statements include the  results of Tower Light from
August 1, 2013 through December 31,  2015.

4. Derivative Instruments and Hedging Activities

Commodities

The Company is exposed to significant price  fluctuations in  commodities it uses  as raw  materials,

and periodically utilizes commodity derivatives  to  mitigate the impact of these potential price
fluctuations on its financial results and  its economic  well-being. These derivatives typically have
maturities of less than eighteen months.  At December 31, 2015 and  2014, the Company  had one and
three commodity contracts outstanding, respectively, covering the  purchases of copper.

66

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2015, 2014, and 2013

(Dollars in Thousands, Except Share  and Per Share  Data)

4. Derivative Instruments and Hedging Activities (Continued)

Because these contracts do not qualify for hedge accounting, the  related gains and  losses are
recorded  in cost of goods sold in the  Company’s  consolidated  statements  of  comprehensive income. Net
losses recognized were $1,909, $629 and  $605 for the  years  ended December  31, 2015, 2014,  and 2013,
respectively.

Foreign Currencies

The Company is exposed to foreign currency exchange risk as a result of  transactions denominated

in other currencies. The Company periodically utilizes  foreign currency forward  purchase  and sales
contracts to manage the volatility associated with certain foreign  currency  purchases in the normal
course of business. Contracts typically have maturities of twelve months or less. As of December 31,
2015 and 2014, the Company had six  foreign  currency contracts outstanding.

Because these contracts do not qualify for hedge accounting, the  related gains and  losses are
recorded  in cost of goods sold in the  Company’s  consolidated  statements  of  comprehensive income. Net
losses recognized for the years ended December 31, 2015,  2014 and  2013 were $624, $149 and  $56,
respectively.

Interest Rate Swaps

As of May 30, 2012, the Company had four interest rate  swap agreements outstanding. Due to the
incorporation of a new interest rate floor provision in the  then new credit agreement,  which constituted
a change in critical terms, the Company  concluded that as of  May 30,  2012, the  then outstanding swaps
would no longer be highly effective in achieving  offsetting changes in  cash flows during the  periods the
hedges were designated. As a result, the  Company was required to de-designate the four  outstanding
hedges as of May 30, 2012. Beginning  May 31,  2012, the effective portion of the  swaps prior  to  the
change (i.e. amounts previously recorded  in Accumulated Other Comprehensive Loss (AOCL))  were
amortized into interest expense over  the  period of the  originally designated hedged transactions  which
had various termination dates through October  2013. The amount reclassified  from AOCL to interest
expense on the consolidated statement  of  comprehensive income  for the year ended December 31, 2013
was a loss of $2,381. Future changes  in fair value of these swaps  were immediately recognized  in the
consolidated statements of comprehensive  income as interest expense, which was a gain  of $2,973 for
the year ended December 31, 2013.

On October 23, 2013, the Company entered  into  two  interest rate swap agreements, and on
May 19, 2014, the Company entered  into an  additional interest rate swap agreement. The Company
formally documented all relationships between interest rate hedging instruments and  the related  hedged
items, as well as its risk-management objectives and strategies  for undertaking various  hedge
transactions. These interest rate swap  agreements qualify as cash  flow hedges, and accordingly, the
effective portions of the gains or losses  are  reported  as a component of AOCL. The cash flows of the
swaps are recognized as adjustments  to  interest expense  each  period.  The  ineffective  portions of the
derivatives’ changes in fair value, if any, are immediately recognized in earnings.

67

Generac Holdings Inc.

Notes to Consolidated Financial Statements (Continued)

Years Ended December 31, 2015, 2014, and 2013

(Dollars in Thousands, Except Share and Per Share Data)

4. Derivative Instruments and Hedging Activities (Continued)

Fair Value

The following table presents the fair value of the  Company’s  derivatives:

December 31,
2015

December 31,
2014

Commodity contracts . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign currency contracts . . . . . . . . . . . . . . . . . . . . . . .
Interest rate swaps . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (400)
(171)
(2,618)

$ (515)
(149)
(1,045)

The fair value of the commodity and foreign currency contracts are included  in other accrued
liabilities, and the fair value of the interest rate swaps is included in  other  long-term liabilities in the
consolidated balance sheets as of December 31, 2015 and 2014.  Excluding the impact of credit risk,  the
fair value of the derivative contracts  as  of  December 31, 2015 and 2014 is a liability of $3,248  and
$1,727, respectively, which represents  the amount the  Company would  need to pay to exit the
agreements on those dates.

The amount of gains (losses) recognized in  AOCL in the consolidated balance sheets on the

effective portion of interest rate swaps  designated as  hedging instruments for the years ended
December 31, 2015, 2014 and 2013 were  $(965),  $(1,420)  and $774, respectively. The amount of losses
recognized in cost of goods sold in the consolidated statements of comprehensive  income  for
commodity and foreign currency contracts  not designated as hedging  instruments for the years ended
December 31, 2015, 2014 and 2013 were  $2,533, $778  and $661,  respectively.

5. Accumulated Other Comprehensive  Loss

The following presents a tabular disclosure of changes in AOCL during  the years ended

December 31, 2015 and 2014, net of  tax:

Foreign
Currency
Translation
Adjustments

Defined
Benefit
Pension Plan

Unrealized
Loss  on Cash
Flow Hedges

Total

Beginning Balance—January 1, 2015 . . . . . . . . . . . .

$(1,878)

$(13,243)

$ (646)

$(15,767)

Other comprehensive income (loss) before

reclassifications . . . . . . . . . . . . . . . . . . . . . . . .
Amounts reclassified from AOCL . . . . . . . . . . . . .

(7,624)
—

1,105(1)
776(3)

(965)(2)
—

(7,484)
776

Net current-period other comprehensive income

(loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(7,624)

1,881

(965)

(6,708)

Ending Balance—December 31, 2015 . . . . . . . . . . . .

$(9,502)

$(11,362)

$(1,611)

$(22,475)

68

Generac Holdings Inc.

Notes to Consolidated Financial Statements (Continued)

Years Ended December 31, 2015, 2014, and 2013

(Dollars in Thousands, Except Share and Per Share Data)

5. Accumulated Other Comprehensive  Loss (Continued)

Beginning Balance—January 1, 2014 . . . . . . . . . . .
Other comprehensive loss before reclassifications
Amounts reclassified from AOCL . . . . . . . . . . . .

Foreign
Currency
Translation
Adjustments

$ 1,204
(3,082)
—

Defined
Benefit
Pension Plan

$ (4,393)

(8,922)(4)
72(6)

Unrealized
Gain (Loss)
on Cash Flow
Hedges

Total

$

774
(1,420)(5)
—

$ (2,415)
(13,424)
72

Net current-period other comprehensive loss . . . . .

(3,082)

(8,850)

(1,420)

(13,352)

Ending Balance—December 31, 2014 . . . . . . . . . . .

$(1,878)

$(13,243)

$ (646)

$(15,767)

(1) Represents unrecognized actuarial gains of $1,829, net  of tax  effect of $(724),  included in  the

computation of net periodic pension  cost for the  year  ended December 31,  2015. See Note 14,
‘‘Benefit Plans,’’ to the consolidated financial  statements  for additional information.

(2) Represents unrealized losses of $(1,574), net of tax benefit  of  $609 for the year ended

December 31, 2015.

(3) Represents actuarial losses of $1,228, net  of  tax  effect of $(452), amortized to net periodic pension
cost for the year ended December 31, 2015. See Note 14, ‘‘Benefit Plans,’’ to the consolidated
financial statements for additional information.

(4) Represents unrecognized actuarial losses of $(14,614), net  of  tax  benefit of $5,692,  included in  the
computation of net periodic pension  cost for the  year  ended December 31,  2014. See Note 14,
‘‘Benefit Plans,’’ to the consolidated financial  statements  for additional information.

(5) Represents unrealized losses of $(2,279), net of tax benefit  of  $859 for the year ended

December 31, 2014.

(6) Represents actuarial losses of $106, net  of  tax  effect of $(34), amortized to net periodic pension

cost for the year ended December 31, 2014. See Note 14, ‘‘Benefit Plans,’’ to the consolidated
financial statements for additional information.

6. Segment Reporting

The Company has multiple operating segments,  which it aggregates  into  a single reportable

segment, based on materially similar  economic characteristics,  products, production processes,  classes of
customers and distribution methods. The single  reportable segment is the design and manufacture of a
wide range of engine power products.  The Company’s  sales in the  United States represent
approximately 85%, 84%, and 88% of total sales for the years  ended December  31, 2015, 2014 and
2013, respectively. Approximately 93%  and 91%  of  the Company’s identifiable  long-lived assets are
located in the United States as of December 31, 2015  and 2014,  respectively.

The Company’s product offerings consist primarily of power  products with a range  of  power  output

geared for varying end customer uses. Residential products and commercial & industrial products  are

69

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2015, 2014, and 2013

(Dollars in Thousands, Except Share  and Per Share  Data)

6. Segment Reporting (Continued)

each  a similar class of products based on  similar power  output  and  end customer.  The  breakout of net
sales between residential, commercial & industrial, and other  products is as follows:

Year Ended December 31,

2015

2014

2013

Residential products . . . . . . . . . . . . . . . . . . .
Commercial & industrial products . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 673,764
548,440
95,095

$ 722,206
652,216
86,497

$ 843,727
569,890
72,148

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,317,299

$1,460,919

$1,485,765

7. Balance Sheet Details

Inventories consist of the following:

Raw material . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Work-in-process . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Finished goods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Reserves for excess and obsolete . . . . . . . . . . . . . . . . . . . .

$ 188,354
2,856
144,747
(10,582)

$ 184,407
8,798
135,567
(9,387)

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 325,375

$ 319,385

December 31,

2015

2014

As of December 31, 2015 and 2014, inventories totaling  $11,253 and  $12,497, respectively, were on

consignment at customer locations.

Property and equipment consists of the  following:

December 31,

2015

2014

Land and improvements . . . . . . . . . . . . . . . . . . . . . . . . . .
Buildings and improvements . . . . . . . . . . . . . . . . . . . . . . .
Machinery and equipment
. . . . . . . . . . . . . . . . . . . . . . . .
Dies and tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vehicles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Office equipment and systems . . . . . . . . . . . . . . . . . . . . . .
Leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . .
Construction in progress . . . . . . . . . . . . . . . . . . . . . . . . . .

$

8,553
104,774
72,280
20,066
1,244
29,395
3,338
30,482

$

7,803
102,254
65,240
16,897
1,383
21,990
2,535
20,120

Gross property and equipment

. . . . . . . . . . . . . . . . . . .
Accumulated depreciation . . . . . . . . . . . . . . . . . . . . . . . .

270,132
(85,919)

238,222
(69,401)

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 184,213

$ 168,821

70

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2015, 2014, and 2013

(Dollars in Thousands, Except Share  and Per Share  Data)

8. Goodwill and Intangible Assets

The changes in the carrying amount of goodwill  for the  years  ended December  31, 2015 and 2014

are as follows:

Balance at beginning of year
Acquisitions of businesses,

net

. . . . . . . . . . . . . . . . .
Impairment . . . . . . . . . . . . .

Year Ended December 31, 2015

Year Ended December 31, 2014

Gross

Accumulated
Impairment

Net

Gross

Accumulated
Impairment

Net

$1,138,758

$(503,193) $635,565

$1,111,480

$(503,193) $608,287

38,765
—

— $ 38,765
(4,611)

(4,611)

27,278
—

— $ 27,278
—
—

Balance at end of  year . . . . .

$1,177,523

$(507,804) $669,719

$1,138,758

$(503,193) $635,565

See Note 3, ‘‘Acquisitions,’’ to the consolidated  financial  statements for further information
regarding the Company’s acquisitions  and Note  2, ‘‘Significant Accounting Policies—Goodwill and
Other Indefinite-Lived Intangible Assets,’’  to the  consolidated financial statements  for further
information regarding the Company’s 2015 goodwill impairment charge.

The following table summarizes intangible assets by major category as of  December 31, 2015 and

2014:

Weighted
Average
Amortization
Years

December 31, 2015

December  31, 2014

Cost

Accumulated
Amortization

Amortized
Cost

Cost

Accumulated
Amortization

Amortized
Cost

Finite-lived intangible

assets:
Tradenames . . . . . . .
Customer lists . . . . .
Patents . . . . . . . . . .
Unpatented

technology . . . . . .
Software . . . . . . . . .
Non-compete/other . .

Total finite-lived

intangible assets .

Indefinite-lived

tradenames . . . . . .

7
9
14

15
9
9

$ 43,252
314,600
126,491

$ (10,516)
(275,287)
(72,719)

$ 32,736
39,313
53,772

$
8,775
304,180
121,341

$

(8,775)
(263,178)
(64,447)

$

—
41,002
56,894

13,169
1,046
1,731

(11,628)
(1,042)
(508)

1,541
4
1,223

13,169
1,046
1,961

(10,435)
(1,037)
(406)

2,734
9
1,555

$500,289

$(371,700)

$128,589

$450,472

$(348,278)

$102,194

128,321

—

128,321

182,684

—

182,684

Total intangible assets . .

$628,610

$(371,700)

$256,910

$633,156

$(348,278)

$284,878

See Note 2, ‘‘Significant Accounting  Policies—Goodwill and Other Indefinite-Lived Intangible
Assets,’’ to the consolidated financial  statements  for further information regarding  the Company’s  2015
brand strategy change and resulting tradename  impairment charge.

Amortization of intangible assets was  $23,591, $21,024 and $25,819 in 2015, 2014 and 2013,

respectively. Excluding the impact of  any future acquisitions, the Company estimates  amortization

71

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2015, 2014, and 2013

(Dollars in Thousands, Except Share  and Per Share  Data)

8. Goodwill and Intangible Assets (Continued)

expense for the next five years will be as  follows:  2016—$29,184; 2017—$25,832; 2018—$15,535; 2019—
$13,835; 2020—$13,762.

9. Product Warranty Obligations

The Company records a liability for product warranty obligations  at  the time  of  sale to a  customer

based upon historical warranty experience. The Company  also records  a  liability  for specific warranty
matters when they become known and are reasonably estimable. Additionally, the Company  sells
extended warranty  coverage for certain products. The sales  of extended warranties are recorded as
deferred revenue, which is recognized over the life  of the contracts.

The following is a tabular reconciliation of the product  warranty liability, excluding the deferred

revenue related to our extended warranty  coverage:

Year Ended December 31,

2015

2014

2013

Balance at beginning of year . . . . . . . . . . . . . . . . .
Product warranty reserve assumed in  acquisition . . .
Payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision for warranties issued . . . . . . . . . . . . . . . .
Changes in estimates for pre-existing warranties . . .

$ 30,909
351
(21,686)
20,823
(200)

$ 33,734
360
(20,975)
22,890
(5,100)

$ 36,111
600
(19,084)
33,707
(17,600)

Balance at end of  year . . . . . . . . . . . . . . . . . . . . . .

$ 30,197

$ 30,909

$ 33,734

The following is a tabular reconciliation of the deferred revenue related to extended  warranty

coverage:

Year Ended December 31,

2015

2014

2013

Balance at beginning of year . . . . . . . . . . . . . . . . .
Deferred revenue contracts assumed  in acquisition .
Deferred revenue contracts sold . . . . . . . . . . . . . . .
Amortization of deferred revenue contracts . . . . . . .

$ 27,193
291
5,978
(4,501)

$ 23,092
—
7,343
(3,242)

$ 13,474
—
11,998
(2,380)

Balance at end of  year . . . . . . . . . . . . . . . . . . . . . .

$ 28,961

$ 27,193

$ 23,092

72

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2015, 2014, and 2013

(Dollars in Thousands, Except Share  and Per Share  Data)

9. Product Warranty Obligations (Continued)

Product warranty obligations and warranty related deferred revenues are included in the balance

sheets as follows:

December 31,

2015

2014

Product warranty liability

Current portion—other accrued liabilities . . . . . . . . . . . .
Long-term portion—other long-term liabilities . . . . . . . .

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Deferred revenue related to extended  warranty

Current portion—other accrued liabilities . . . . . . . . . . . .
Long-term portion—other long-term liabilities . . . . . . . .

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

$

$

21,726
8,471

30,197

6,026
22,935

28,961

$

$

$

$

24,143
6,766

30,909

4,519
22,674

27,193

10. Credit Agreements

Short-term borrowings are included in the  consolidated balance  sheets as follows:

ABL facility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other lines of credit . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

December 31,

2015

2014

$

$

— $

8,594

8,594

$

—
5,359

5,359

Long-term borrowings are included in the  consolidated  balance  sheets as follows:

December 31,

2015

2014

Term loan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Original issue discount . . . . . . . . . . . . . . . . . . . . . . . . . . .
ABL facility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital lease obligation . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 954,000
(16,940)
100,000
1,694
12,000

$1,104,000
(23,861)
—
2,059
460

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: current portion of debt
. . . . . . . . . . . . . . . . . . . . . .
Less: current portion of capital lease obligation . . . . . . . . .

1,050,754
500
157

1,082,658
389
168

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,050,097

$1,082,101

73

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2015, 2014, and 2013

(Dollars in Thousands, Except Share  and Per Share  Data)

10. Credit Agreements (Continued)

Maturities of long-term borrowings outstanding at December 31, 2015, are  as follows:

Year

2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
After 2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

657
11,666
172
177
1,055,022

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,067,694

On May 31, 2013, the Company amended and  restated its then existing  term loan credit agreement

(Previous Term Loan) by entering into a  new  term loan credit agreement (Term Loan) with  certain
commercial banks and other lenders. The  Term Loan  provides  for a $1,200,000 term loan B credit
facility and includes a $300,000 uncommitted  incremental term loan facility. The  Term Loan matures on
May 31, 2020. Proceeds from the Term Loan were used to repay amounts outstanding under  the
Company’s Previous Term Loan and  to  fund  a special cash dividend of $5.00  per  share on  the
Company’s common stock (See Note 17,  ‘‘Special Cash Dividend’’ to the consolidated financial
statements for additional details). Remaining  funds  from the Term Loan  were used  for general
corporate purposes and to pay related  financing fees and  expenses. The Term Loan is guaranteed by all
of the Company’s wholly-owned domestic restricted subsidiaries, and  is secured by associated collateral
agreements which pledge a first priority lien on virtually  all of the Company’s  assets, including fixed
assets and intangibles, other than all  cash, trade accounts  receivable, inventory, and other current assets
and proceeds thereof, which are secured  by a second priority lien. The Term Loan initially bore interest
at rates based upon either a base rate plus an  applicable  margin of 1.75%  or adjusted  LIBOR rate plus
an applicable margin of 2.75%, subject  to  a LIBOR floor of 0.75%. Beginning  in the second quarter of
2014, and measured each quarterly period  thereafter, the applicable margin  related to base rate loans is
reduced to 1.50% and the applicable margin related  to  LIBOR rate loans is  reduced  to  2.50% to the
extent that the Company’s net debt leverage ratio, as defined in the Term Loan, falls below  3.00 to 1.00
for that measurement period.

Because the Company’s net debt leverage ratio was below  3.00 to 1.00 on April 1,  2014, it realized

a 25 basis point reduction in borrowing  costs in  the second  quarter of 2014.  As a result, the Company
recorded  a catch-up gain of $16,014  in  the second quarter of 2014  which represents  the total cash
interest savings over the remaining term  of  the loan,  as the Company projected  the net debt leverage
ratio to remain below 3.00 to 1.00. The  gain  was  recorded as  original issue discount  on long-term
borrowings in the consolidated balance  sheets.

Because the Company’s net debt leverage ratio was above 3.00  to  1.00 on  July 1,  2015, it realized a

25 basis point increase in borrowing costs  in the third quarter of 2015.  As a  result, the Company
recorded  a catch-up loss of $2,381 in  the third quarter of  2015,  which represents  the additional  cash
interest expected to be paid while the  net debt leverage ratio is forecasted to be above 3.00 to 1.00.
The loss was recorded against original  issue discount on long-term  borrowings in the  consolidated
balance sheets. The Company’s net debt leverage ratio as of  December  31, 2015 was above 3.00 to 1.00.

74

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2015, 2014, and 2013

(Dollars in Thousands, Except Share  and Per Share  Data)

10. Credit Agreements (Continued)

On May 18, 2015, the Company amended certain provisions  and covenants of the  Term Loan. In

connection with this amendment and  in accordance with ASC 470-50, Debt Modifications and
Extinguishments, the Company capitalized $1,528 of fees paid to creditors as original issue discount on
long-term borrowings and expensed $49  of transaction fees in the second quarter  of  2015. As  of
December 31, 2015, the Company is in  compliance with all covenants of  the Term Loan. There are no
financial maintenance covenants on the  Term Loan.

Concurrent with the closing of the Term Loan on May 31, 2013, the Company amended its then
existing ABL credit agreement. The amendment  provides for  a one year extension of  the maturity date
on the $150,000 senior secured ABL  revolving  credit facility (ABL Facility). The extended maturity  date
of the ABL Facility was May 31, 2018.  Borrowings under the ABL Facility are guaranteed by all of  the
Company’s wholly-owned domestic restricted  subsidiaries,  and  are  secured by associated collateral
agreements which pledge a first priority lien on all cash,  trade accounts  receivable,  inventory, and  other
current assets and proceeds thereof,  and a second  priority  lien  on all other assets, including  fixed  assets
and intangibles of the Company and certain  domestic subsidiaries. ABL  Facility borrowings  initially
bore interest at rates based upon either  a  base rate plus an  applicable  margin of 1.00% or  adjusted
LIBOR rate plus an applicable margin  of 2.00%,  in each case,  subject to adjustments based  upon
average availability under the ABL Facility.

On May 29, 2015, the Company amended its  ABL Facility. The amendment (i) increases  the ABL

Facility from $150,000 to $250,000 (Amended ABL Facility), (ii) extends the maturity  date from
May 31, 2018 to May 29, 2020, (iii) increases the uncommitted incremental  facility from  $50,000 to
$100,000, (iv) reduces the interest rate spread by 50  basis points and (v) reduces the  unused line fee by
12.5 basis points across all tiers. Additionally,  the amendment relaxes  certain restrictions on the
Company’s ability to, among other things,  (i) make additional  investments and acquisitions (including
foreign acquisitions), (ii) make restricted payments and (iii)  incur additional  secured and unsecured
debt (including foreign subsidiary debt).  In connection with  this  amendment and in  accordance  with
ASC 470-50, the Company capitalized $540 of new debt issuance costs in 2015.

On May 29, 2015, the Company borrowed $100,000 under the  Amended  ABL Facility, the
proceeds of which were used as a voluntary prepayment towards the Term Loan. As of December  31,
2015, there was $100,000 outstanding under the Amended ABL Facility, leaving $148,500 of availability,
net of outstanding letters of credit.

On February 11 and May 2, 2013, the Company  made voluntary  prepayments  of the Previous Term

Loan of $80,000 and $30,000, respectively, with available cash  on hand that was applied to future
principal amortizations on the Previous Term Loan. As  a result  of the prepayments, the  Company
wrote off $2,763 of original issue discount and capitalized debt issuance costs  during  the year ended
December 31, 2013 as a loss on extinguishment  of debt  in the consolidated statement of comprehensive
income.

In connection with the May 31, 2013 refinancing, the Company  capitalized $21,824 of new debt
issuance costs, recorded $13,797 of fees  paid to creditors as  original issue discount,  expensed $7,100 of
transaction fees and wrote-off $5,473  of unamortized  debt issuance costs and  original  issue discount
relating to the Previous Term Loan and ABL credit agreement.  Amounts expensed were recorded as a

75

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2015, 2014, and 2013

(Dollars in Thousands, Except Share  and Per Share  Data)

10. Credit Agreements (Continued)

loss on extinguishment of debt in the  consolidated statement of comprehensive income for  the year
ended December 31, 2013. The Company  amortizes both the  capitalized  debt issuance costs and the
original issue discount on its loans under the catch-up approach of the effective interest method.

On April 30, September 30 and December 31,  2014, the Company made voluntary prepayments  of

the Term Loan of $12,000, $50,000 and  $25,000, respectively,  with available cash on  hand that was
applied  to future principal amortizations  and  the Excess Cash Flow  payment requirement in the Term
Loan. As a result of the prepayments, the  Company wrote off  $2,084 of original issue  discount and
capitalized debt issuance costs during the  year ended December 31, 2014 as a  loss on extinguishment  of
debt in the consolidated statement of  comprehensive income.

On March 30 and May 29, 2015, the Company made  voluntary prepayments of the Term Loan of

$50,000 and $100,000, respectively, which will be applied to the  Excess Cash Flow payment requirement
in the Term Loan. As a result of the prepayments, the  Company wrote off $4,795 of original issue
discount and capitalized debt issuance costs during the  year ended December  31, 2015 as  a loss  on
extinguishment of debt in the condensed consolidated  statement  of  comprehensive  income.

As of December 31, 2015 and December 31, 2014, short-term borrowings consisted  primarily  of

borrowings by our foreign subsidiaries  on  local lines of credit, which totaled $8,594 and $5,359,
respectively.

11. Stock Repurchase Program

On August 5, 2015, the Company’s Board of Directors approved a $200,000 stock repurchase
program. Under the program, the Company may repurchase up  to  $200,000 of its common  stock  over
24 months from time to time, in amounts  and  at prices the Company deems appropriate, subject to
market conditions and other considerations. The repurchase  may  be  executed  using open market
purchases, privately negotiated agreements or other  transactions. The actual  timing, number  and value
of shares repurchased under the program will  be  determined by management at its discretion and will
depend  on a number of factors, including  the market price of the Company’s shares of common stock
and general market and economic conditions, applicable  legal requirements, and compliance with the
terms of the Company’s outstanding  indebtedness. The stock repurchase program may be suspended or
discontinued at any time without prior  notice.  For the  year ended December  31, 2015, the  Company
repurchased 3,303,500 shares of its common  stock  for  $99,942, funded with  cash on hand.

12. Earnings Per Share

Basic earnings per share is calculated  by dividing net  income by the  weighted average number of
common shares outstanding during the period, exclusive of restricted  shares. Except  where the  result
would be anti-dilutive, dilutive earnings per share  is calculated by assuming the  vesting of  unvested
restricted stock and the exercise of stock options, as well as their related income tax benefits.  The

76

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2015, 2014, and 2013

(Dollars in Thousands, Except Share  and Per Share  Data)

12. Earnings Per Share (Continued)

following table reconciles the numerator and  the denominator used to calculate  basic and diluted
earnings per share:

Net income (numerator) . . . . . . . . . . . . . . . . . . . . . . . . . . .
Weighted average shares (denominator)

Year Ended December 31,

2015

2014

2013

$

77,747

$

174,613

$

174,539

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dilutive  effect of stock compensation awards(1) . . . . . . . .

68,096,051
1,104,246

68,538,248
1,632,796

68,081,632
1,585,897

Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

69,200,297

70,171,044

69,667,529

Net income per share

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$
$

1.14
1.12

$
$

2.55
2.49

$
$

2.56
2.51

(1) Excludes approximately 161,400,  81,600  and 10,300  stock  options for the years ended December 31,

2015, 2014 and 2013, respectively, as  the impact  of such awards  was  anti-dilutive.  Excludes
approximately 1,000 shares of restricted stock for the year ended  December 31,  2015, as the  impact
of such awards was anti-dilutive.

13. Income Taxes

The Company’s provision for income  taxes consists of the following:

Year Ended December 31,

2015

2014

2013

Current:

Federal
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$13,614
1,966
3,588

$38,161
1,645
5,701

$ 48,287
5,648
2,214

Deferred:
Federal
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Change in valuation allowance . . . . . . . . . . . . . . . . .

19,168

45,507

56,149

$31,869
1,387
(7,326)

$42,474
(3,134)
(1,462)

$ 42,003
5,523
167

25,930
138

37,878
364

47,693
335

Provision for income taxes . . . . . . . . . . . . . . . . . . . .

$45,236

$83,749

$104,177

77

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2015, 2014, and 2013

(Dollars in Thousands, Except Share  and Per Share  Data)

13. Income Taxes (Continued)

During  2015, the Internal Revenue Service completed field work on  income  tax audits for the 2012

and 2013 tax years. A final audit report was issued and resulted in  no change to the  Company’s
provision  for income taxes. As of December 31,  2015, due to  the carryforward of net operating losses,
and research and development credits, the  Company is open to U.S. federal and state income tax
examinations for the tax years 2006 through  2014. In addition,  the Company is subject to audit by
various foreign taxing jurisdictions for  the tax years 2010 through 2015.

Significant components of deferred tax  assets and liabilities are as  follows:

December 31,

2015

2014

Deferred tax assets:

Goodwill and intangible assets . . . . . . . . . . . . . . . . . . . . . . . .
Accrued expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating loss and credit carryforwards . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ — $23,624
18,191
7,945
9,177
8,738
8,628
10,047
1,428
(1,385)

18,982
9,389
9,772
7,684
7,974
15,677
2,842
(1,523)

Total deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

70,797

86,393

Deferred tax liabilitites:

Goodwill and intangible assets . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Debt refinancing costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . .

12,455
19,507
7,732
1,241

40,935

—
18,535
10,925
1,032

30,492

Net deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$29,862

$55,901

The net current and noncurrent components of deferred  taxes  included  in the consolidated balance

sheets are as follows:

Net current deferred tax assets
. . . . . . . . . . . . . . . . . . . . . . . .
Net long-term deferred tax assets . . . . . . . . . . . . . . . . . . . . . . .
Net long-term deferred tax liabilitites . . . . . . . . . . . . . . . . . . . .
Valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$29,355
8,196
(6,166)
(1,523)

$ 22,841
47,894
(13,449)
(1,385)

Net deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$29,862

$ 55,901

December 31,

2015

2014

78

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2015, 2014, and 2013

(Dollars in Thousands, Except Share  and Per Share  Data)

13. Income Taxes (Continued)

Generac Brazil, acquired as part of the Ottomotores acquisition, has generated net  operating losses

for multiple years as part of the start-up  of the  business.  The  realizability of  the deferred tax assets
associated with these net operating losses  is uncertain so  a valuation allowance  was recorded in the
opening balance sheet as of December  8, 2012 and continued through  December 31,  2015.

At December 31, 2015, the Company  had state research  and  development  credit, and state
manufacturing credit carryforwards of approximately $16,275  and  $3,132, respectively,  which expire
between 2017 and 2030.

Changes in the Company’s gross liability  for  unrecognized tax benefits, excluding  interest  and

penalties, were as follows:

Unrecognized tax benefit, beginning  of  period . . . . . . . . . . . . . . . .
Increase in unrecognized tax benefit for  positions taken in  current

December 31,

2015

2014

$6,394

$ —

period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

845

6,394

Unrecognized tax benefit, end of period . . . . . . . . . . . . . . . . . . . .

$7,239

$6,394

The entire unrecognized tax benefit as of  December 31,  2015 and  2014, if recognized, would

impact the effective tax rate.

Interest and penalties are recorded as a component of income  tax expense. As of  December 31,

2015 and 2014, total interest of approximately $174  and $86, respectively, and penalties of
approximately $363 and $263, respectively, associated with  net unrecognized tax benefits  are included  in
the Company’s consolidated balance  sheets. There were  no interest or  penalties related to income taxes
that had been accrued or recognized as  of and for  the year ended December 31, 2013.

The Company does not expect a significant  increase or decrease to the total amounts of

unrecognized tax benefits related to  continuing operations during the fiscal  year ending December  31,
2016.

The Company considers the earnings  of certain non-U.S. subsidiaries to be indefinitely invested

outside the United States on the basis of  estimates that  future domestic cash generation  will be
sufficient to meet future domestic cash needs  and  the Company’s specific plans for  reinvestment of
those subsidiary earnings. The Company has not provided for  additional U.S. income taxes on
approximately $11,430 of undistributed  earnings of consolidated non-U.S. subsidiaries. It is  not
practicable to estimate the amount of  unrecognized withholding taxes and  deferred tax liability on  such
earnings.

79

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2015, 2014, and 2013

(Dollars in Thousands, Except Share  and Per Share  Data)

13. Income Taxes (Continued)

A reconciliation of the statutory tax rates and  the effective  tax rates for the years ended

December 31, 2015, 2014 and 2013 are as  follows:

Year Ended
December 31,

2015

2014

2013

U.S. stautory rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research and development credits . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

35.0% 35.0% 35.0%
3.1
0.2
(5.0)
(0.9)

3.7
0.2
(0.6)
(0.9)

4.1
0.6
(2.3)
(0.6)

Effective tax rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

36.8% 32.4% 37.4%

14. Benefit Plans

Medical and Dental Plan

The Company maintains medical and  dental benefit plans covering  its full-time domestic
employees and their dependents. Certain plans  are partially or fully self-funded plans  under which
participant claims are obligations of the plan.  These plans are funded through  employer and employee
contributions at a level sufficient to pay  for the  benefits provided  by the plan.  The Company’s
contributions to the plans were $14,352, $11,701, and $9,500 for  the years ended  December 31,  2015,
2014, and 2013, respectively. During 2015, the Company paid premiums of $3,400 for other standard
medical benefits covering certain full-time employees.

The Company’s foreign subsidiaries participate in government sponsored medical benefit  plans. In

certain cases, the Company purchases supplemental medical coverage for certain employees at  these
foreign locations. The expenses related  to  these plans are not material to the  Company’s consolidated
financial statements.

Savings  Plan

The Company maintains defined-contribution 401(k)  savings plans for eligible domestic employees.

Under the plans, employees may defer  receipt of a portion of their eligible  compensation. The
Company amended the 401(k) savings plans effective January  1, 2009, to  add Company matching and
non-elective contributions. The Company may contribute  a matching  contribution of 50% of  the
first 6% of eligible compensation of employees. The Company may also contribute a non-elective
contribution for eligible employees employed on  December  31, 2008. Both Company  matching
contributions and non-elective contributions are subject  to vesting. Forfeitures may be applied against
plan  expenses and company contributions. The  Company recognized $3,000, $3,400 and $3,300  of
expense related to this plan in 2015, 2014  and 2013, respectively.

80

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2015, 2014, and 2013

(Dollars in Thousands, Except Share  and Per Share  Data)

14. Benefit Plans (Continued)

Pension Plans

The Company has frozen noncontributory salaried and hourly  pension plans (Pension Plans)

covering certain domestic employees.  The  benefits  under the  salaried  plan are based upon  years  of
service and the participants’ defined final average monthly compensation.  The benefits under the hourly
plan  are  based on a unit amount at the  date of termination multiplied  by the  participant’s  years  of
credited service. The Company’s funding  policy for the Pension Plans is to contribute  amounts  at least
equal to the minimum annual amount required by applicable  regulations.

The Company uses a December 31 measurement date for the  Pension Plans. The  table  that

includes the accumulated benefit obligation  and reconciliation of the changes in  projected  benefit
obligation, changes in plan assets and the  funded  status  of  the Pension Plans is as  follows:

Year Ended
December 31,

2015

2014

Accumulated benefit obligation at end  of  period . . . . . . . . . . .

$ 63,894

$ 68,376

Change in projected benefit obligation
Projected benefit obligation at beginning of period . . . . . . . . .
Interest cost
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net actuarial loss (gain) . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Benefits paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 68,376
2,681
(5,254)
(1,909)

$ 52,825
2,591
14,791
(1,831)

Projected benefit obligation at end of period . . . . . . . . . . . . . .

$ 63,894

$ 68,376

Change in plan assets
Fair value of plan assets at beginning  of  period . . . . . . . . . . . .
Actual return (loss) on plan assets . . . . . . . . . . . . . . . . . . . . .
Company contributions . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Benefits paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 45,452
(384)
826
(1,909)

$ 42,440
3,110
1,733
(1,831)

Fair value of plan assets at end of period . . . . . . . . . . . . . . . .

$ 43,985

$ 45,452

Funded status: accrued pension liability included  in other

long-term liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(19,909) $(22,924)

Amounts recognized in accumulated other comprehensive loss
Net actuarial loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(11,362) $(13,243)

The actuarial loss for the Pension Plans that was amortized from AOCL into net periodic (benefit)

cost during 2015 is $1,228. The amount  in  AOCL  as of December 31, 2015 that is expected to be
recognized as a component of net periodic pension  expense during the  next fiscal year is $941.

81

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2015, 2014, and 2013

(Dollars in Thousands, Except Share  and Per Share  Data)

14. Benefit Plans (Continued)

The components of net periodic pension (benefit) cost are as follows:

Year Ended December 31,

2015

2014

2013

Components of net periodic pension (benefit) cost:

Interest cost . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected return on plan assets . . . . . . . . . . . . . . .
Amortization of net loss . . . . . . . . . . . . . . . . . . .

$ 2,681
(3,041)
1,228

$ 2,591
(2,933)
106

$ 2,423
(2,520)
1,108

Net periodic pension (benefit) cost . . . . . . . . . . . .

$

868

$ (236)

$ 1,011

Weighted-average assumptions used to determine  the benefit  obligations are as follows:

December 31,

2015

2014

Discount rate—salaried pension plan . . . . . . . . . . . . . . . . . . . .
Discount rate—hourly pension plan . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . .
Rate of compensation increase(1)

4.36%
4.39%
n/a

3.97%
3.99%
n/a

(1) No compensation increase was assumed  as the plans were frozen effective December 31,

2008.

Weighted-average assumptions used to determine  net periodic pension  (benefit) cost are as  follows:

Year Ended
December 31,

2015

2014

2013

Discount rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected long-term rate of return on plan  assets . . .
Rate of compensation increase(1) . . . . . . . . . . . . . .

3.99%
6.75%
n/a

5.01%
6.88%
n/a

4.14%
6.95%
n/a

(1) No compensation increase was assumed  as the plans were frozen effective December 31,

2008.

To determine the long-term rate of return  assumption for plan assets, the Company studies

historical markets and preserves the long-term historical relationships between equities  and fixed-
income securities consistent with the  widely accepted capital market principle that assets with higher
volatility generate a greater return over the  long run. The Company evaluates current  market  factors
such as inflation and interest rates before  it determines long-term capital market  assumptions  and
reviews peer data and historical returns to check for reasonableness and appropriateness.

82

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2015, 2014, and 2013

(Dollars in Thousands, Except Share  and Per Share  Data)

14. Benefit Plans (Continued)

The Pension Plans’ weighted-average asset allocation  at December 31,  2015 and  2014, by asset

category, is as follows:

December 31,
2015

December 31,
2014

Asset Category

Target

Dollars

%

Dollars

%

Fixed Income . . . . . . . . . . . . . . . . . . . . . .
Domestic equity . . . . . . . . . . . . . . . . . . . . .
International equity . . . . . . . . . . . . . . . . . .
Real estate . . . . . . . . . . . . . . . . . . . . . . . .

20% $ 8,571
49% 20,479
21% 9,687
10% 5,248

19% $ 7,400
47% 24,373
22% 8,869
12% 4,810

16%
54%
19%
11%

Total . . . . . . . . . . . . . . . . . . . . . . . . . . .

100% $43,985

100% $45,452

100%

The fair values of the Pension Plans’ assets at December 31, 2015  are as follows:

Total

Mutual funds . . . . . . . . . . . . . . . .
Other investments . . . . . . . . . . . . .

$40,310
3,675

Total . . . . . . . . . . . . . . . . . . . . .

$43,985

Quoted Prices
in Active
Markets for
Identical Asset
(Level 1)

$40,310
—

$40,310

Significant
Observable
Inputs
(Level 2)

Significant
Unobservable
Inputs
(Level 3)

$—
—

$—

$ —
3,675

$3,675

The fair values of the Pension Plan’s assets at December 31, 2014  are as follows:

Total

Mutual funds . . . . . . . . . . . . . . . .
Other investments . . . . . . . . . . . . .

$42,267
3,185

Total . . . . . . . . . . . . . . . . . . . . .

$45,452

Quoted Prices
in Active
Markets for
Identical Asset
(Level 1)

$42,267
—

$42,267

Significant
Observable
Inputs
(Level 2)

Significant
Unobservable
Inputs
(Level 3)

$—
—

$—

$ —
3,185

$3,185

A reconciliation of beginning and ending  balances  for Level 3 assets for  the  years  ended

December 31, 2015 and 2014 is as follows:

Balance at beginning of period . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Realized gains . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$3,185
408
82

$ —
3,100
85

Balance at end of  period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$3,675

$3,185

2015

2014

83

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2015, 2014, and 2013

(Dollars in Thousands, Except Share  and Per Share  Data)

14. Benefit Plans (Continued)

Mutual Funds—This category includes investments in mutual funds that encompass both equity and

fixed income securities that are designed to provide a  diverse portfolio.  The plan’s mutual funds are
designed to track exchange indices, and invest in diverse industries. Some mutual  funds are classified as
regulated investment companies. Investment managers have  the ability to shift investments from value
to growth strategies, from small to large capitalization funds, and  from U.S. to international
investments. These investments are valued at  the closing price reported on the active market on which
the individual securities are traded. These investments are classified  within Level 1 of the fair  value
hierarchy.

Other  Investments—This category includes investments in limited partnerships and are valued  at
estimated fair value, as determined with the  assistance of  each  respective limited partnership,  based on
the net asset value of the investment as  of  the balance sheet date,  which is  subject to judgment, and
therefore is classified within Level 3  of the  fair value hierarchy.

The Company’s  target allocation for equity  securities and real estate is  generally between 65% - 85%,
with the remainder allocated primarily to  fixed  income (bonds).  The  Company regularly reviews its actual
asset  allocation and periodically rebalances its investments to the targeted  allocation when considered
appropriate.

The Company expects to make estimated contributions of $741 to the Pension Plans in  2016.

The following benefit payments are expected to be paid from the  Pension  Plans:

Year

2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2021 - 2025 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 2,052
2,231
2,340
2,424
2,552
15,238

Certain of the Company’s foreign subsidiaries participate  in local defined  benefit or other
post-employment benefit plans. These plans provide benefits  that are generally based on  years  of
credited service and a percentage of the  employee’s eligible compensation earned  throughout the
applicable service period. Liabilities recorded  under these plans are included in accrued  wages and
employee benefits in the Company’s  consolidated  balance  sheets and  are  not material.

15. Share Plans

The Company adopted an equity incentive plan (Plan) on February  10, 2010 in connection with its

initial public offering. The Plan, as amended, allows for granting  of up to 9.1  million stock-based
awards to executives, directors and employees.  Awards available for grant  under the Plan include  stock
options, stock appreciation rights, restricted stock, other stock-based awards,  and performance-based
compensation awards. Total share-based  compensation expense  related  to  the Plan  was $8,241, $12,612
and $12,368 for the years ended December 31, 2015,  2014 and  2013, respectively, net of estimated

84

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2015, 2014, and 2013

(Dollars in Thousands, Except Share  and Per Share  Data)

15. Share Plans (Continued)

forfeitures, which is recorded in operating expenses in the consolidated statements of  comprehensive
income.

Stock Options—Stock options granted in 2015 have an exercise price between  $28.36 per share and

$49.70 per share; stock options granted in 2014 have  an exercise price between  $42.20 per share and
$59.01 per share, and the stock options granted in 2013 have an  exercise  price between $29.81  per
share and $48.36 per share.

On June 21, 2013, the Company paid a special  cash dividend of $5.00  per  share on its  common

stock. In connection with this special dividend, and pursuant to the terms of the Company’s Plan,
certain adjustments were made to stock options outstanding in  order to avoid dilution of the intended
benefits which would otherwise result  as  a  consequence of the special dividend. As such, the  strike
price for all outstanding stock options as of the special dividend date, were adjusted by the $5.00
special dividend amount. There was no  change to compensation expense as a  result of this adjustment.
Stock options issued in 2012 - 2015 vest in equal installments over  four  years, subject to the grantee’s
continued employment or service and  expire ten years after  the date of grant. Stock  options  issued in
2011 and 2010 vest in equal installments over five years, subject  to  the  grantee’s continued employment
or service and expire ten years after  the date of grant.

Stock option exercises are net-share settled such that the Company withholds shares  with value

equivalent to the exercise price of the  stock option  awards plus the employees’ minimum statutory
obligation for the applicable income  and  other  employment taxes. Total shares withheld were 272,296,
235,644 and 323,427 in 2015, 2014 and  2013, respectively, and  were based on the value of the stock on
the exercise dates as determined based upon  an average of the Company’s high and  low stock sales
price on the exercise dates. Total payments for the employees’  tax  obligations  to  the taxing  authorities
were $9,768, $10,411 and $8,449 in 2015, 2014  and 2013, respectively, and are  reflected  as a financing
activity within the consolidated statements of cash flows. The net-share settlement  has the effect of
share repurchases by the Company as they reduce the number  of  shares that  would have otherwise
been issued.

The grant-date fair value of each option  grant is  estimated using  the Black-Scholes-Merton option
pricing model. The fair value is then  amortized on a straight-line basis  over the requisite  service  period
of the awards, which is generally the vesting  period. Use of  a  valuation  model  requires management  to
make certain assumptions with respect to selected model inputs. Expected volatility is calculated  based
on an analysis of historic and implied volatility  measures for a set  of  peer companies.  The  average
expected life is based on the contractual  term of the  option using the  simplified method. The risk-free
interest rate is based on U.S. Treasury zero-coupon  issues with a remaining term equal  to  the expected
life assumed at the date of grant. The  compensation  expense recognized is  net of estimated forfeitures.
Forfeitures are estimated based on actual  share  option forfeiture  history. The weighted-average

85

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2015, 2014, and 2013

(Dollars in Thousands, Except Share  and Per Share  Data)

15. Share Plans (Continued)

assumptions used in the Black-Scholes-Merton option pricing  model  for 2015, 2014 and 2013 are  as
follows:

Weighted average grant date fair value . . . . . . . . . . . .

$19.07

$26.35

$16.30

2015

2014

2013

Assumptions:
Expected stock price volatility . . . . . . . . . . . . . . . . . . .
Risk free interest rate . . . . . . . . . . . . . . . . . . . . . . . . .
Expected annual dividend per share . . . . . . . . . . . . . . .
Expected life of options (years) . . . . . . . . . . . . . . . . . .

41%

47%
45%
1.72% 1.90% 1.21%

$ — $ — $ —
6.25

6.25

6.25

The Company periodically evaluates its forfeiture rates and updates the rates  it uses in  the
determination of its stock-based compensation  expense. The impact  of  the change to the forfeiture
rates on non-cash compensation expense was immaterial for the  years  ended December  31, 2015, 2014
and 2013.

A summary of the Company’s stock option activity  and related information for  the years ended

December 31, 2015, 2014 and 2013 is  as follows:

Outstanding as of December 31, 2012 . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Weighted-
Average
Remaining
Contractual
Term (in years)

Aggregate
Intrinsic  Value
($ in thousands)

9.5

$ 87,001

Number
of Options

3,440,042
253,857
(703,326)
(1,625)
(51,647)

Weighted-
Average
Exercise
Price

$ 8.44
35.04
6.05
20.94
17.02

Outstanding as of December 31, 2013 . . . . . . . . .

2,937,301

Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

187,189
(549,282)
(259)
(32,810)

Outstanding as of December 31, 2014 . . . . . . . . .

2,542,139

Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

287,165
(604,088)
(6,409)
(90,793)

Outstanding as of December 31, 2015 . . . . . . . . .

2,128,014

Exercisable as of December 31, 2015 . . . . . . . . . .

1,574,790

5.74

57.21
3.44
15.94
12.68

9.94

45.18
3.79
50.11
37.27

15.15

6.08

9.5

$148,369

8.5

$ 96,518

7.7

7.5

$ 40,271

$ 39,072

86

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2015, 2014, and 2013

(Dollars in Thousands, Except Share  and Per Share  Data)

15. Share Plans (Continued)

As of December 31, 2015, there was  $7,342 of total unrecognized compensation cost, net  of
expected forfeitures, related to unvested  options. The cost is expected to be recognized  over the
remaining service period, having a weighted-average  period of  2.5 years. Total share-based
compensation cost related to the stock options for 2015,  2014  and 2013 was $4,198,  $8,509 and  $9,034,
respectively, which is recorded in operating  expenses in  the consolidated statements of comprehensive
income.

Restricted Stock—Restricted stock awards issued in 2012 and after, vest in equal installments over
three years, subject to the grantee’s continued employment or service. Certain restricted stock awards
also include performance shares, which were awarded in  2014 and  2015. The number of performance
shares that can be  earned are contingent upon Company  performance measures over  a three-year
period. Performance measures are based  on  a weighting of revenue growth  and EBITDA  margin, from
which  grantees may earn from 0% to 200% of their target performance  share award. The performance
period for the 2014 awards covers the  years 2014  through 2016, and the performance period for  the
2015 awards covers the years 2015 through 2017. The  Company estimates  the number  of performance
shares that will vest based on projected financial performance. The fair market  value of the  restricted
awards at the time of the grant is amortized  to  expense over the period of  vesting.  The  fair value of
restricted awards is determined based on  the market value of  the  Company’s shares on the  grant date.
The compensation expense recognized  for restricted  share awards is net of estimated forfeitures.

Restricted stock vesting is net-share settled such that, upon  vesting, the  Company withholds shares

with value equivalent to the employees’ minimum  statutory obligation for the  applicable income and
other employment  taxes, and then pays  those taxes on behalf of the employee. In effect, the Company
repurchases these shares and classifies  as treasury stock, and pays the  cash to the  taxing authorities on
behalf of the employees to satisfy the tax withholding requirements.  Total  shares withheld  were 65,763,
34,854 and 163,458 in 2015, 2014 and  2013, respectively, and  were based on the value of the stock on
the vesting dates as determined based upon an  average of  the  Company’s high  and low  stock  sales  price
on the vesting dates. Total payments for the employees’ tax obligations to  the taxing  authorities  were
$3,233, $1,770 and $6,571 in 2015, 2014  and  2013, respectively,  and  are  reflected as a  financing activity
within the consolidated statements of  cash  flows.

87

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2015, 2014, and 2013

(Dollars in Thousands, Except Share  and Per Share  Data)

15. Share Plans (Continued)

A summary of the Company’s restricted  stock activity for the years ended December 31,  2015, 2014

and 2013 is as follows:

Non-vested as of December 31, 2012 . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Shares

665,071
112,494
(450,537)
(22,622)

Non-vested as of December 31, 2013 . . . . . . . . . . . . . . .

304,406

Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

115,473
(105,123)
(47,472)

Non-vested as of December 31, 2014 . . . . . . . . . . . . . . .

267,284

Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

193,117
(183,362)
(33,999)

Non-vested as of December 31, 2015 . . . . . . . . . . . . . . .

243,040

Weighted-Average
Grant-Date
Fair Value

$17.75
37.82
14.21
25.36

29.68

54.35
28.31
42.31

38.72

41.31
32.56
47.77

44.16

As of December 31, 2015, there was  $6,723 of unrecognized compensation  cost, net of expected
forfeitures, related to non-vested restricted  stock awards. That cost  is expected  to  be  recognized over
the remaining service period, having a weighted-average  period of 2.0 years. Total share-based
compensation cost related to the restricted stock  for 2015, 2014  and 2013  was  $4,043, $4,103 and
$3,074, respectively, which is recorded  in operating expenses  in the consolidated statements of
comprehensive income.

During  2015, 2014 and 2013, 16,260,  8,869 and 7,291 shares, respectively,  of fully  vested stock  were
granted to certain members of the Company’s board of directors as a component of their compensation
for their service on the board. Total compensation cost for these share  grants in 2015, 2014 and 2013
was $615, $509 and $260, respectively, which is recorded in operating  expenses in the consolidated
statements of comprehensive income.

88

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2015, 2014, and 2013

(Dollars in Thousands, Except Share  and Per Share  Data)

16. Commitments and Contingencies

The Company leases certain manufacturing  facilities,  computer equipment, automobiles and
warehouse space under operating leases.  The  approximate aggregate minimum rental  commitments at
December 31, 2015, are as follows:

Year

2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
After 2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Amount

$ 3,561
3,072
3,033
2,153
1,809
5,489

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$19,117

Total rent expense for the years ended December 31, 2015, 2014 and 2013, was approximately

$4,796, $4,102, and $2,457, respectively.

The Company has an arrangement with a finance company  to  provide floor  plan financing for
certain dealers. The Company receives payment from the finance company  after shipment of product to
the dealer. The Company participates  in the  cost of dealer financing up  to certain  limits and  has agreed
to repurchase products repossessed by  the finance  company, but does not indemnify the finance
company for any credit losses they incur.  The  amount  financed by dealers which remained  outstanding
under this arrangement at December 31, 2015  and  2014 was approximately $32,400 and $26,100,
respectively.

In the normal course of business, the  Company is  named as a defendant in various lawsuits in

which  claims are asserted against the  Company. In the opinion  of  management, the  liabilities, if  any,
which  may result from such lawsuits are not expected to have a material adverse effect on  the financial
position, results of operations, or cash flows of the  Company.

17. Special Cash Dividend

On June 21, 2013, the Company used  a portion of the  proceeds from the May  31, 2013 debt
refinancing (see Note 10, ‘‘Credit Agreements’’ to the consolidated financial statements)  to  pay a
special cash dividend of $5.00 per share on  its common  stock,  resulting in  payments totaling $340,772
to stockholders on that date. Related dividends  declared but unpaid as of  December 31, 2015 are  $76,
which  relate to dividends earned on unvested restricted stock  awards, and are included  in other accrued
liabilities in the consolidated balance sheet. Payment of  these  dividends will be made when the
underlying restricted stock awards vest.  The balance of retained earnings  as of  the 2013 dividend
declaration date was $4,934. As such,  the dividends  were  first charged to retained earnings and
dividends in excess of retained earnings were  recorded  as a reduction to additional  paid-in  capital.

In connection with the special dividend, and pursuant to the  terms of the Company’s stock option

plan,  certain adjustments were made to stock options outstanding  under the plan in order to avoid
dilution of the intended benefits which would otherwise result  as a consequence  of  the special  dividend.

89

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2015, 2014, and 2013

(Dollars in Thousands, Except Share  and Per Share  Data)

17. Special Cash Dividend (Continued)

As such, the strike price for all outstanding  stock  options  at that time of  the dividend was modified by
the $5.00 special dividend amount. There  was no change to compensation expense  as a result of this
adjustment.

18. Quarterly Financial Information  (Unaudited)

Quarters Ended 2015

Q1

Q2

Q3

Q4

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . $311,818
102,603
Gross profit
. . . . . . . . . . . . . . . . . . . . . .
44,911
Operating income . . . . . . . . . . . . . . . . . .
19,685
Net income . . . . . . . . . . . . . . . . . . . . . . .
0.29
0.28

Net income per common share, basic: . . $
$
Net income per common share, diluted:

$288,360
95,897
39,467
14,844
0.22
0.21

$
$

$359,291
130,326
67,867
34,036
0.50
0.49

$
$

$357,830
131,124
27,316
9,182
0.14
0.14

$
$

Quarters Ended 2014

Q1

Q2

Q3

Q4

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . $342,008
119,514
Gross profit
. . . . . . . . . . . . . . . . . . . . . .
65,306
Operating income . . . . . . . . . . . . . . . . . .
34,701
Net income . . . . . . . . . . . . . . . . . . . . . . .
0.51
0.50

Net income per common share, basic: . . $
$
Net income per common share, diluted:

$362,609
128,012
78,160
54,025
0.79
0.77

$
$

$352,305
130,283
70,794
36,497
0.53
0.52

$
$

$403,997
138,410
79,115
49,390
0.72
0.70

$
$

90

Generac Holdings Inc.

Notes to Consolidated Financial Statements (Continued)

Years Ended December 31, 2015, 2014, and 2013

(Dollars in Thousands, Except Share and Per Share Data)

19. Valuation and Qualifying Accounts

For the years ended December 31, 2015, 2014 and 2013:

Balance at
Beginning
of Year

Reserves
Assumed in
Acquisition

Additions
Charged to
Earnings

Charges to
Reserve,
Net(1)

Balance at
End  of Year

Year ended December 31, 2015

Allowance for doubtful accounts . . . . . . . .
Reserves for inventory . . . . . . . . . . . . . . .
Valuation of deferred tax assets . . . . . . . .

Year ended December 31, 2014

Allowance for doubtful accounts . . . . . . . .
Reserves for inventory . . . . . . . . . . . . . . .
Valuation of deferred tax assets . . . . . . . .

Year ended December 31, 2013

Allowance for doubtful accounts . . . . . . . .
Reserves for inventory . . . . . . . . . . . . . . .
Valuation of deferred tax assets . . . . . . . .

$2,275
9,387
1,385

$2,658
6,558
1,021

$1,166
6,999
806

$

63
614
—

$ 209
2,282
—

$ 496
1,131
(120)

$ 481
3,739
138

$ 672
2,797
364

$1,037
72
335

$ (325)
(3,158)
—

$ 2,494
10,582
1,523

$(1,264)
(2,250)
—

$ 2,275
9,387
1,385

$

(41)
(1,644)
—

$ 2,658
6,558
1,021

(1) Deductions from the allowance for doubtful accounts equal accounts  receivable written off,  less

recoveries, against the allowance. Deductions  from the reserves for inventory excess and obsolete
items equal inventory written off against the reserve as items  were  disposed of.

20. Subsequent Events

On February 13, 2016, the Company entered into an agreement  to  acquire a majority  ownership
interest of PR Industrial S.r.l and its  subsidiaries (collectively  Pramac), headquartered in  Siena, Italy.
With over 600 employees, four manufacturing  plants and fourteen commercial branches located around
the world, Pramac is a leading global manufacturer  of  stationary, mobile and portable  generators sold
in over 150 countries through a broad  distribution network. The acquisition is anticipated to close  prior
to the end of the first quarter of 2016.

91

Item 9. Changes in and Disagreements with  Accountants on Accounting  and Financial Disclosure

There were no changes in, or disagreements  with, accountants  reportable  herein.

Item 9A. Controls and Procedures

Evaluation of Disclosure Controls and  Procedures

Disclosure controls and procedures are controls  and other procedures  that  are designed to ensure

that information required to be disclosed by  us in reports  we file  or  submit under  the Securities
Exchange Act of 1934 (Exchange Act),  is  recorded, processed, summarized and reported within  the
time periods specified in the Securities and Exchange Commission  rules and  forms. Disclosure controls
and procedures include, without limitation, controls and procedures designed to ensure that such
information is accumulated and communicated to our  management, including our Chief Executive
Officer and Chief Financial Officer,  as appropriate,  to  allow for timely decisions  regarding required
disclosure.

Our management, with the participation of our Chief Executive  Officer and our Chief Financial

Officer, has conducted an evaluation  of  the design and operation of our disclosure  controls and
procedures as defined in Rule 13a-15(e)  and  15d-15(e) under  the Exchange Act  as of the end  of the
period covered by this report on Form  10-K. Based on  that evaluation, our Chief Executive Officer and
Chief Financial Officer concluded that  our  disclosure  controls and  procedures were  effective  in
providing reasonable assurance that the  information required to be disclosed  in this report on
Form 10-K has been recorded, processed, summarized and reported as of the end of  the period
covered by this report on Form 10-K.

Management’s Report on Internal Control Over  Financial Reporting

Our management is responsible for establishing and maintaining adequate internal  control over
financial reporting, as defined in Rule 13a-15(f) and 15d-15(f) under the Exchange Act.  Our internal
control over financial reporting is designed under the supervision of our Chief Executive Officer and
Chief Financial Officer to provide reasonable  assurance regarding the reliability of financial reporting
and the preparation of the consolidated  financial statements  in accordance  with U.S. GAAP.

Internal control over financial reporting includes those policies and procedures that (i) pertain to
the maintenance of records that, in reasonable detail, accurately  and fairly  reflect  the transactions and
dispositions of the assets of the Company; (ii) provide reasonable assurance that transactions  are
recorded  as necessary to permit preparation of the financial statements in accordance with  U.S. GAAP,
and that receipts and expenditures of the  Company are being  made  only  in  accordance with
authorizations of management and directors of the Company; and (iii)  provide  reasonable  assurance
regarding prevention or timely detection  of  unauthorized acquisition, use, or disposition  of  the
Company’s assets that could have a material effect  on the  Company’s financial statements.

There are inherent limitations to the  effectiveness of any internal  control over financial reporting,

including the possibility of human error or the circumvention or overriding  of the controls. Accordingly,
even an effective internal control over  financial  reporting can provide only reasonable assurance  of
achieving its objective. Because of its  inherent limitations,  internal control over financial reporting may
not prevent or detect misstatements.  Projections of any evaluation  of effectiveness  to  future periods are
subject to the risk that controls may become inadequate, because  of changes in  conditions, or that the
degree of compliance with the policies or procedures may  deteriorate.

Under the supervision and with the participation of  our Chief  Executive  Officer and  Chief
Financial Officer, our management conducted  an assessment of the effectiveness of internal  control
over financial reporting as of December  31, 2015  based on  the criteria established in the  2013 Internal
Control—Integrated Framework, issued by the Committee of Sponsoring Organizations of the Treadway

92

Commission (COSO). Based on this  assessment, our management has concluded that our internal
control over financial reporting was effective as of December 31, 2015. In conducting this assessment,
our  management excluded the CHP business because it  was not acquired  until the third quarter of
2015.

In January 2016, we implemented a new global enterprise resource planning (ERP)  system for a

majority of our business. In connection  with this ERP system  implementation, we are updating our
internal controls over financial reporting, as necessary,  to  accommodate modifications  to  our business
processes and accounting procedures.  Additional implementations  will occur at our remaining locations
over a multi-year period.

Our independent registered public accounting firm has  issued an attestation  report on  our internal

control over financial reporting as of  December 31, 2015.  Its report  appears  in the consolidated
financial statements included in this Annual  Report on Form 10-K on page  38.

Changes  in Internal Control Over Financial Reporting

There have been no changes in our internal control over  financial  reporting that occurred during
the year ended December 31, 2015 that  have materially affected, or  are reasonably likely to materially
affect, our internal control over financial  reporting.

Item 9B. Other Information

None.

Item 10. Directors, Executive Officers  and  Corporate Governance

PART III

The information required by Item 10  not already provided herein under  ‘‘Item 1—Business—

Executive Officers’’, will be included  in  our 2016 Proxy Statement, and is  incorporated herein by
reference.

Item 11. Executive Compensation

The information required by this item will be included  in our 2016  Proxy  Statement and  is

incorporated herein by reference.

Item 12. Security Ownership of Certain Beneficial Owners and Management  and Related Stockholder

Matters

The information required by this item, including under the  heading ‘‘Securities Authorized for
Issuance Under Equity Compensation Plans,’’ will be included  in our  2016 Proxy Statement and  is
incorporated herein by reference.

Item 13. Certain Relationships and  Related Transactions, and Director Independence

The information required by this item will be included  in our 2016  Proxy  Statement and  is

incorporated herein by reference.

Item 14. Principal Accountant Fees and  Services

The information required by this item will be included  in our 2016  Proxy  Statement and  is

incorporated herein by reference.

93

PART IV

Item 15. Exhibits and Financial Statement Schedules

(a)(1) Financial Statements

Included in Part II of this report:

Report of Independent Registered Public  Accounting  Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated balance sheets as of December 31, 2015 and 2014 . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated statements of comprehensive  income for  years ended December  31, 2015, 2014  and
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated statements of stockholders’  equity for years ended December 31,  2015, 2014 and

2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated statements of cash flows  for  the years ended December  31, 2015,  2014 and 2013 . . .
Notes to consolidated financial statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Page

53
54

55

56
57
58

(a)(2) Financial Statement Schedules

All financial statement schedules have been  omitted, since  the required  information is not

applicable or is not present in amounts sufficient to require submission  of the schedule, or because  the
information required is included in the  consolidated financial statements and notes  thereto.

(a)(3) Exhibits

See the Exhibits Index following the signature pages for a list of the exhibits being filed or

furnished with or incorporated by reference into this Annual Report on Form 10-K.

94

Pursuant to the requirements of Section  13 or 15(d)  of  the Securities Exchange Act  of 1934, the

Registrant has duly caused this report to be signed  on its behalf  by the undersigned,  thereunto duly
authorized.

SIGNATURES

GENERAC HOLDINGS INC.

By:

/s/ AARON JAGDFELD

Aaron Jagdfeld
Chairman, President and Chief Executive  Officer

Dated: February 26, 2016

Pursuant to the requirements of the Securities Exchange Act of 1934,  this report has been signed

below by the following persons and on  behalf of the  Registrant in  the capacities and on  the dates
indicated.

Signature

Title

Date

/s/ AARON JAGDFELD

Aaron Jagdfeld

Chairman, President and Chief
Executive Officer

February 26, 2016

/s/ YORK A. RAGEN

York A. Ragen

/s/ TODD A. ADAMS

Todd A. Adams

/s/ JOHN D. BOWLIN

John D. Bowlin

/s/ RALPH W. CASTNER

Ralph W. Castner

/s/ ROBERT D. DIXON

Robert D. Dixon

Chief Financial Officer and Chief
Accounting Officer

February 26, 2016

Lead Director

February 26, 2016

Director

February 26, 2016

Director

February 26, 2016

Director

February 26, 2016

/s/ ANDREW G. LAMPEREUR

Andrew G. Lampereur

Director

February 26, 2016

95

Signature

Title

Date

/s/ BENNETT MORGAN

Bennett Morgan

/s/ DAVID A. RAMON

David A. Ramon

/s/ TIMOTHY WALSH

Timothy Walsh

Director

February 26, 2016

Director

February 26, 2016

Director

February 26, 2016

96

Exhibits
Number

2.1

2.2

3.1

3.2

4.1

10.1

10.2

10.3

10.4

EXHIBIT INDEX

Description

Agreement and Plan of Merger by and among Generac Power Systems, Inc., the
representative named therein, GPS CCMP Acquisition Corp., and GPS CCMP  Merger Corp.,
dated as of  September 13, 2006 (incorporated by reference to Exhibit 2.1 of the Registration
Statement on  Form S-1 filed with the SEC on January 11, 2010).

Amendment to Agreement and  Plan of Merger by  and among Generac Power  Systems,  Inc.,
the representative named therein, GPS CCMP Acquisition Corp.,  and GPS CCMP
Merger Corp (incorporated by reference to Exhibit 2.1  of the Registration Statement on
Form S-1 filed with the SEC on January 11, 2010).

Third Amended and Restated  Certificate of  Incorporation  of  Generac Holdings  Inc.
(incorporated by reference to Exhibit 3.1 of the Company’s Annual Report on Form 10-K
for the fiscal year ended December 31, 2010).

Amended and Restated Bylaws  of Generac Holdings Inc. (incorporated by reference  to
Exhibit 3.1 of the Company’s Current Report on Form 8-K filed with  the SEC on
February 16, 2016).

Form of Common Stock Certificate  (incorporated  by  reference to Exhibit 4.1 of the
Registration Statement on Form S-1  filed with the SEC  on January 25, 2010).

Restatement Agreement, dated  as of May 31, 2013, to that  certain Credit Agreement, dated
as of February 9, 2012, as amended and  restated as of  May  31, 2012, among Generac Power
Systems, Inc., Generac Acquisition Corp., the  lenders party  thereto, JPMorgan Chase
Bank, N.A., as Administrative Agent, and Bank of America,  N.A. and Goldman  Sachs Bank
USA, as syndication agents (incorporated by reference  to  Exhibit  10.1 to the Company’s
Current Report on Form 8-K filed with the SEC  on June 4,  2013).

Guarantee and Collateral Agreement, dated as  of  February 9, 2012, as  amended and restated
as of May 30, 2012, among Generac Holdings  Inc., Generac Acquisition Corp., Generac
Power Systems, Inc., certain subsidiaries of Generac Power Systems, Inc. and JPMorgan
Chase Bank, N.A., as Administrative  Agent (incorporated by reference  to  Exhibit  10.2 of the
Company’s Current Report on Form 8-K  filed  with the SEC  on May 31, 2012).

Credit Agreement, dated as  of February 9, 2012, as amended and  restated as of May 30,
2012, as further amended and restated  as of May 31,  2013,  among Generac Power
Systems, Inc., Generac Acquisition Corp., the  lenders party  thereto, JPMorgan Chase
Bank, N.A., as Administrative Agent and Bank of America,  N.A. and Goldman  Sachs
Bank USA, as syndication agent (incorporated  by  reference to Exhibit  10.2 to the Company’s
Current Report on Form 8-K filed with the SEC  on June 4,  2013).

Guarantee and Collateral Agreement, dated as  of  May 30,  2012, among Generac
Holdings Inc., Generac Acquisition Corp., Generac Power  Systems, Inc.,  certain  subsidiaries
of Generac Power Systems, Inc. and  Bank  of  America, N.A., as Administrative Agent
(incorporated by reference to Exhibit 10.4 of the Company’s Current  Report on Form 8-K
filed with the SEC on May 31, 2012).

97

Exhibits
Number

10.5

10.6

10.7

10.8

10.9

Description

First Amendment to Guarantee and Collateral Agreement, dated as of May  31, 2013, to that
certain Guarantee and Collateral Agreement, dated as of  February 9,  2012, as amended and
restated as of May 30, 2012, among Generac  Holdings Inc., Generac  Acquisition Corp.,
Generac Power Systems, Inc., certain subsidiaries  of Generac Power Systems, Inc. and
JPMorgan Chase Bank, N.A., as Administrative  Agent (incorporated by reference to
Exhibit 10.3 to the Company’s Current  Report on Form 8-K filed  with the  SEC on  June  4,
2013).

Credit Agreement, dated as  of May  30, 2012, among Generac Power Systems, Inc., its
Domestic Subsidiaries listed as Borrowers on  the signature pages thereto, Generac
Acquisition Corp., the lenders party thereto, Bank of America,  N.A. as  Administrative
Agent, JPMorgan Chase Bank, N.A. and Goldman Sachs Bank USA, as  syndication  agents,
and Wells Fargo Bank, National Association,  as Documentation Agent (incorporated by
reference to Exhibit 10.3 of the Company’s Current  Report on Form 8-K filed with the  SEC
on May  31, 2012).

Amendment No. 1 dated as of  May 31, 2013  to  the Credit  Agreement, dated as  of May  30,
2012, among Generac Power Systems,  Inc., its  Domestic Subsidiaries  listed as  Borrowers  on
the signature pages thereto, Generac Acquisition Corp., the lenders  party thereto, Bank of
America, N.A. as Administrative Agent, JPMorgan  Chase Bank,  N.A. and Goldman  Sachs
Bank USA, as syndication agents, and  Wells Fargo Bank, National Association, as
Documentation Agent (incorporated by  reference to Exhibit  10.4 to the Company’s Current
Report on Form 8-K filed with the SEC on  June  4, 2013)

First Amendment to the Guarantee and Collateral Agreement,  dated as of May 31, 2013, to
that certain Guarantee and Collateral Agreement, dated as of May 30, 2012, among Generac
Holdings Inc., Generac Acquisition Corp., Generac Power  Systems, Inc.,  certain  subsidiaries
of Generac Power Systems, Inc. and  Bank  of  America, N.A., as Administrative Agent
(incorporated by reference to Exhibit 10.5 to the Company’s  Current Report on  Form  8-K
filed with the SEC on June 4, 2013).

Amendment No. 2 dated as of  May 29, 2015  to  the Credit  Agreement, dated as  of May  30,
2012, as amended by Amendment No. 1, dated as of May 31, 2013,  among  Generac
Holdings, Inc., Generac Acquisition Corp., Generac Power  Systems, Inc.,  certain  subsidiaries
of Generac Power Systems, Inc. and  Bank  of  America, N.A., as Administrative Agent and
the other agents named therein (incorporated  by reference to Exhibit 10.1 of the Company’s
Current Report on Form 8-K filed with the SEC  on June 1,  2015).

10.9+ 2009 Executive Management Incentive Compensation Program (incorporated by reference to

Exhibit 10.46 of the Registration Statement on Form S-1  filed with the SEC  on
December 17, 2009).

10.10+ Generac Holdings Inc. Amended and Restated 2010 Equity Incentive Plan (incorporated by
reference to Appendix A to the Definitive  Proxy Statement on Schedule 14A of  the
Company filed with the SEC on April 27,  2012)

10.11+ Generac Holdings Inc. Annual Performance Bonus Plan (incorporated by reference to

Exhibit 10.63 of the Registration Statement on Form S-1  filed with the SEC  on January 25,
2010).

10.12+ Amended and Restated Employment  Agreement, dated November  5, 2015, between  Generac

and Aaron Jagdfeld (incorporated by reference to Exhibit 10.1 of the Company’s Quarterly
Report on Form 10-Q filed with the SEC on  November 6, 2015).

98

Exhibits
Number

Description

10.14+ Form of Change in Control  Severance  Agreement (incorporated by reference to

Exhibit 10.64 of the Registration Statement on Form S-1  filed with the SEC  on January 25,
2010).

10.15

Form of Confidentiality, Non-Competition and Intellectual Property Agreement
(incorporated by reference to Exhibit 10.40 of the Registration Statement  on Form S-1  filed
with the SEC on November 24, 2009).

10.16+ Form of Restricted Stock Award Agreement (incorporated by reference to Exhibit 10.44 of
the Registration Statement on Form  S-1 filed with the SEC on January  25, 2010).

10.17+ Form of Nonqualified Stock Option Award Agreement  (incorporated  by  reference to

Exhibit 10.45 of the Registration Statement on Form S-1  filed with the SEC  on January 25,
2010).

10.18+ Amended Form of Restricted  Stock Award Agreement pursuant to the 2010  Equity Incentive
Plan (incorporated by reference to Exhibit 10.3  of the Quarterly Report  on Form 10-Q filed
with the SEC on May 8, 2012).

10.19+ Amended Form of Nonqualified  Stock Option  Award Agreement pursuant to the 2010

Equity Incentive Plan (incorporated by  reference to Exhibit 10.4  of  the Quarterly  Report  on
Form 10-Q filed with the SEC on May  8, 2012).

10.20+ Amended Form of Restricted  Stock Award Agreement with accelerated vesting pursuant to
the 2010 Equity Incentive Plan (incorporated by reference to Exhibit 10.5 of  the Quarterly
Report on Form 10-Q filed with the SEC on  May 8,  2012).

10.21

10.22

10.23

10.24

Form of Generac Holdings Inc.  Director Indemnification Agreement  for Stephen Murray
and Timothy Walsh (incorporated by reference to Exhibit 10.50 of the Registration
Statement on Form S-1 filed with the SEC on January 11,  2010).

Form of Generac Holdings Inc.  Director Indemnification Agreement  for Barry Goldstein,
John D. Bowlin, Robert Dixon, David Ramon, Timothy W. Sullivan, Bennett Morgan,
Todd A. Adams, Andrew G. Lampereur and Ralph W. Castner (incorporated  by  reference to
Exhibit 10.51 of the Registration Statement on Form S-1  filed with the SEC  on January 11,
2010).

Form of Generac Holdings Inc.  Officer Indemnification  Agreement (incorporated by
reference to Exhibit 10.52 of the Registration  Statement on  Form S-1 filed  with the SEC  on
January 11, 2010).

Form of Generac Power Systems, Inc.  Director Indemnification Agreement  for Stephen
Murray and Timothy Walsh (incorporated  by  reference to Exhibit 10.53  of the Registration
Statement on Form S-1 filed with the SEC on January 25,  2010).

10.25+ Form of Performance Share Award  Agreement (incorporated by reference  to  Exhibit  10.1 of

the Quarterly Report on Form 10-Q filed with  the SEC on May 5, 2014).

21.1*

List of Subsidiaries of Generac Holdings Inc.

23.1*

Consent of Ernst & Young,  Independent  Registered Public Accounting Firm.

31.1*

31.2*

Certification of Chief Executive  Officer  pursuant to Securities Exchange Act Rules 13a-14(a)
and 15d-14(a), pursuant to Section 302 of the  Sarbanes-Oxley  Act of  2002.

Certification of Chief Financial  Officer pursuant to Securities Exchange Act Rules 13a-14(a)
and 15d-14(a), pursuant to Section 302 of the  Sarbanes-Oxley  Act of  2002.

99

Exhibits
Number

Description

32.1** Certification of Chief Executive  Officer  pursuant to 18 U.S.C.  Section  1350, as adopted by

Section  906 of the Sarbanes-Oxley Act of 2002.

32.2** Certification of Chief Financial  Officer pursuant to 18 U.S.C. Section 1350, as  adopted  by

Section  906 of the Sarbanes-Oxley Act of 2002.

101*

The following financial information from  the Company’s Annual Report on  Form  10-K for
the fiscal year ended December 31, 2015, filed  with the SEC on February 26, 2016,
formatted in eXtensible Business Reporting  Language (XBRL):  (i) Consolidated Balance
Sheets at  December 31, 2015 and December 31, 2014; (ii)  Consolidated  Statements of
Comprehensive Income for the Fiscal Years Ended December 31, 2015, December 31,  2014
and December 31, 2013; (iii) Consolidated Statements of Stockholders’ Equity (Deficit)  for
the Fiscal Years Ended December 31, 2015, December 31, 2014 and December  31, 2013;
(iv) Consolidated Statements of Cash Flows for  the Fiscal  Years  Ended December 31, 2015,
December 31, 2014 and December 31, 2013;  (v) Notes  to  Consolidated Financial Statements.

*

Filed herewith.

** Furnished herewith.

+ Indicates management contract or compensatory  plan or arrangement.

100

Locations 

NORTH & SOUTH AMERICA

Waukesha, WI 
Generac Headquarters
S45W29290 Hwy. 59
Waukesha, WI 53189

Eagle, WI
Generac
211 Murphy Dr.
Eagle, WI 53119

Whitewater, WI
Generac
757 N Newcomb St.
Whitewater, WI 53190

Jefferson, WI
Generac 
900 North Parkway
Jefferson, WI 53549

Oshkosh, WI
Generac
3815 Oregon St.
Oshkosh, WI 54902

Berlin, WI
Generac 
215 Power Drive
Berlin, WI 54923

Vergennes, VT
Country Home Products
75 Meigs Road
Vergennes, VT 05491

Winooski, VT
Country Home Products
133 Elm St # 6
Winooski, VT 05404

Mexico City, Mexico 
Ottomotores S.A. de C.V.
Avenida San Lorenzo 1150, Delegación 
Iztapalapa, Cerro de la Estrella, 09860 Ciudad 
de México, D.F., Mexico

Curitiba, Brazil
Generac Brasil
Rua Umuarama, 164 - Emiliano Perneta, 
Pinhais - PR, 83325-000, Brazil

Santo Domingo, Dominican Republic
PRAMAC CARIBE s.r.l.
Avda. 27 de Febrero, Esq. Caonabo,
664 Los Restauradores
10137 Santo Domingo, Dominican Republic

São Paulo, Brazil
PRAMAC BRASIL EQUIPAMENTOS LTDA
Rua Dr Hugo Fortes, 940/960
Bairro Lagoinha - CEP, Brazil 14095-260
Ribeirão Preto, São Paulo

EUROPE

Villanova d’Ardenghi, Italy
Generac Mobile Products Srl 
Via Stazione, 3 bis 
27030 Villanova d’Ardenghi (PV), Italy

Siena, Italy
PR INDUSTRIAL s.r.l.
Località Il Piano
53031 Casole d’Elsa, Siena, Italy

Stuttgart, Germany
PRAMAC GmbH
Salierstr. 48
70736 Fellbach, Stuttgart, Germany

Murcia, Spain
PRAMAC IBERICA S.A.U.
Parque Empresarial Polaris
C/Mario Campinoti, 1
Autovía Murcia-San Javier Km 18
30591 Balsicas, Murcia, Spain

Milton Keynes, United Kingdom
Generac Mobile Products UK Limited 
11 Garamonde Drive 
Wymbush - Milton Keynes - MK88DA 
United Kingdom

Cheshire, United Kingdom
PRAMAC UK Ltd.
5 – 6, Orion Way, Crewe
Cheshire, England, CW1 6NG
United Kingdom

St. Nizier sous Charlieu, France
PRAMAC FRANCE S.A.S.
Place Léonard de Vinci
42190 - St. Nizier sous Charlieu, France

Wrocław, Poland
PRAMAC Sp.Zo.o
ul. Krakowska 141-155 budynek F
50-428 Wrocław, Poland

Ilfov, Romania 
PRAMAC GENERATORS SRL.
Sos Bucuresti
Targoviste Nr 12A, Corp A, Etaj 3
077135 Mogosoaia, Ilfov, Romania

Moscow, Russia
PRAMAC RUS Ltd
Neverovskogo Street 9, Office 316
Moscow, Russian Federation

ASIA

Dubai, United Arab Emirates
PR MIDDLE EAST FZE
1206 JAFZA View 18, P.O. Box 262478
Jebel Ali Free Zone - South 1, Dubai
United Arab Emirates

Singapore
PRAMAC ASIA PTE LTD.
10 Bukit Batok Crescent #11-08 The Spire 
Singapore 658079

Foshan Guangdong, China
PRAMAC FU LEE FOSHAN
POWER EQUIPMENT LTD
No.25 Xinhui Road, Wusha, Daliang, 
Shunde, Foshan Guangdong
528333, P.R. China

4/26/16   10:51 AM

1959Generac Holdings, Inc.
S45 W29290 Hwy. 59, Waukesha, WI  53189
1-888-GENERAC  (1-888-436-3722) 

©2016 Generac Holdings, Inc.
All rights reserved.

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