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Generac

gnrc · NYSE Industrials
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Ticker gnrc
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Industry Industrial - Machinery
Employees 1001-5000
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FY2022 Annual Report · Generac
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2022GENERAC ANNUAL REPORTGENERAC ANNUAL  REPORT20 22GENERACANNUAL REPORT2022GENERAC ANNUAL  REPORT20 22Generac Holdings Inc.S45 W29290 Hwy. 59 Waukesha, WI  531891-888-GENERAC  (1-888-436-3722)  ©2023 Generac Holdings Inc. All rights reserved.168022COV_r1_GEN_AR_2022.indd   1-3168022COV_r1_GEN_AR_2022.indd   1-34/14/23   7:34 PM4/14/23   7:34 PM• Founded in 1959• A leading energy technology company that provides backup and prime power systems for home and industrial applications, solar + battery storage solutions, smart home energy management devices and energy services, advanced power grid software platforms and engine- and battery-powered tools and equipment.• Powering A Smarter World enterprise strategy is focused on improving energy resilience and independence, optimizing energy efficiency and consumption, and protecting and building critical infrastructure• 2022 Net Sales $4.6 Billion – 64% Residential, 28% Commercial & Industrial, 8% Other• Approximately 9,500 employees as of 12/31/2022• Doing business in over 150 countries• Approximately 1,000 engineers worldwide• Omni Channel Distribution approach with  thousands of dealers, wholesalers, retailers and e-commerce partners ABOUT GENERAC  FORWARD-LOOKING STATEMENTSThis annual report contains forward-looking statements that are subject to risks and uncertainties.  For important information about our use of forward-looking statements and limitations thereof, please see Part I of our Annual Report on Form 10-K for the year ended December 31, 2022, which is included with this annual report.GENERAC HOLDINGS INC. - SHAREHOLDER INFORMATIONANNUAL MEETINGThe 2022 annual meeting of stockholders of Generac Holdings Inc. will be held on Thursday, June 15, 2023, at 9:00 a.m. central time, at Generac’s corporate office.CORPORATE OFFICEGenerac Holdings Inc.S45 W29290 Hwy. 59, Waukesha, WI 53189262-544-4811www.generac.comTRANSFER AGENT AND REGISTRARComputershare, Inc.P.O. Box 43006, Providence, RI 02940-3006United States of AmericaToll Free: 1-877-373-6374United States: 1-800-962-4284https://www-us.computershare.com/investor/Contact  www.computershare.com/investor INVESTOR RELATIONS CONTACTMichael HarrisSenior Vice President – Corporate Development  & Investor Relations Generac Holdings Inc.S45 W29290 Hwy. 59, Waukesha, WI 53189262-506-6064investorrelations@generac.comINDEPENDENT AUDITORSDeloitte & Touche LLP 555 East Wells Street, Suite 1400, Milwaukee, WI 53202 FORM 10-KOur annual report on Form 10-K was filed with the Securities and Exchange Commission and is available online, or upon written request to Generac Holdings Inc.Investor Relations.STOCK EXCHANGEGenerac Holdings Inc. common stock is listed on the New York Stock Exchange under the ticker symbol GNRC.EXECUTIVE OFFICERSAaron P. Jagdfeld – 28 years of servicePresident, Chief Executive Officer and ChairmanYork A. Ragen – 17 years of serviceChief Financial OfficerErik Wilde – 7 years of serviceExecutive Vice President, Industrial, AmericasPatrick Forsythe – 15 years of serviceChief Technical Officer Raj Kanuru – 10 years of serviceExecutive Vice President, General Counsel & SecretaryNorman Taffe – 1 year of servicePresident, Energy Technology Kyle Raabe – 11 years of servicePresident, Consumer PowerGENERAC HOLDINGS INC. - BOARD OF DIRECTORSMarcia J. Avedon, Ph.D. (2) (3) Chief Executive OfficerAvedon Advisory, LLCDirector since 2019John D. Bowlin (2) Former President and Chief Executive Officer, Miller Brewing CompanyDirector since 2006Robert D. Dixon (1) (3)Former Chairman and Chief Executive Officer,Natural Systems Utilities LLCDirector since 2012Aaron P. Jagdfeld (4)President and Chief Executive Officer Generac Holdings Inc.Director since 2006William D. Jenkins, Jr. (2)President Palo Alto NetworksDirector since 2017Andrew G. Lampereur (1)Former Executive Vice President and ChiefFinancial Officer, Enerpac Tool Group (previously Actuant Corporation)Director since 2014Bennett J. Morgan (2) (3) (5)Former President and Chief Operating Officer, Polaris Industries Inc.Director since 2013Nam T. Nguyen (3)Chief Operating OfficerGenerate CapitalDirector since 2022David A. Ramon (1) (3)Former Chief Executive OfficerDiversified MaintenanceDirector since 2010Kathryn V. Roedel (1) (3)Former Executive Vice President and Chief Services and Fulfillment Officer, Sleep Number Corporation (previously Select Comfort Corp.)Director since 2016Dominick P. Zarcone (1) (2)President and Chief Executive OfficerLKQ CorporationDirector since 2017(1) Member of Audit Committee(2) Member of Compensation Committee(3) Member of Nominating and Corporate   Governance Committee(4) Executive Chairman(5) Lead Director168022COV_r1_GEN_AR_2022.indd   4-6168022COV_r1_GEN_AR_2022.indd   4-64/14/23   7:34 PM4/14/23   7:34 PMDear Shareholders, Thanks to the collective efforts of our global team of approximately 9,500 employees, Generac achieved another year of record revenue in 2022 with net sales increasing approximately 22% over the prior year.  This marks our third consecutive year of double-digit growth with revenue having more than doubled since 2019 as we have driven tremendous expansion in home standby generator shipments, delivered very strong performance for our C&I products, and made considerable progress as we continue to push into residential energy technology markets.  While residential product shipments faced headwinds in the second half of 2022, the category still experienced strong year-over-year growth of approximately 19% for the full year. Sales of our commercial and industrial (C&I) products have never been stronger as global shipments grew 26% over the prior year, resulting in $1.26 billion in annual sales.  Our International segment achieved all-time highs in net sales, adjusted EBITDA, and adjusted EBITDA margin as we continued to benefit from robust global demand for backup power and mobile products.  Additionally, we repurchased more than 2.7 million shares during the second half of 2022, returning approximately $346 million of cash to shareholders.Although the Company experienced another strong year, we did face some challenges during the second half of 2022 for residential products, most notably with softness in home standby shipments resulting from elevated levels of field inventory.  Additionally, the loss of a large customer that ceased operations and the overhang of certain quality-related concerns negatively impacted sales of PWRcell energy storage systems in the back half of the year.  We have launched a number of initiatives aimed at addressing these issues, and we believe we have a line of sight to resume growth in these important and strategic parts of our business.   Key Strategic Accomplishments Despite the softer second half of 2022 for residential products, we continued to make progress in strengthening our portfolio of energy technology solutions during the year.  Importantly, we expanded our residential energy technology leadership team with the addition of several highly experienced new members focused on improving and advancing our clean energy product and distribution capabilities while further integrating the multiple residential energy technology investments we’ve made in recent years. We also invested in numerous new technologies and capabilities during the year, including making a minority equity investment in Watt Fuel Cell, acquiring C&I connectivity capabilities via Blue Pillar, and launching our “Single Pane of Glass” initiative, which is focused on developing the end user, dealer, and administrative interfaces for the smart home energy ecosystem we are creating.  In addition, we introduced several new solutions to the market during the year as we began shipping our second-generation load control device called PWRmanager, launched a line of portable battery solutions called Portable Power Stations, and announced new EV charging solutions for utilities and EV owners.  Mega-Trends Continue to Support Our StrategyThe mega-trends that drive the long-term growth outlook of our business became even more evident in 2022. Extreme weather and multiple high profile outage events further highlighted the poor reliability of the U.S. power grid, while war and geopolitical instability in Europe forced consumers and businesses to evaluate the importance of energy security. The home-as-a-sanctuary and aging in place trends that are helping drive demand for residential backup power solutions remain very compelling as a structural shift in consumer preferences and work habits in the U.S. in recent years has further increased sensitivity to power outages. Additionally, the policy backdrop for our energy technology solutions has never been more favorable with the passage of the Inflation Reduction Act in 2022, providing 168022INSERT_r1_Letter 2022.indd   1168022INSERT_r1_Letter 2022.indd   14/14/23   8:24 PM4/14/23   8:24 PMadditional conviction for us to maintain a long-term focus with our investments in energy technology. Increased federal infrastructure spending and the ongoing upgrade of global telecom networks continued to support our future growth expectations for our C&I products as well.The substantial changes that are underway for our nation’s power grid provide yet another mega-trend that continues to strengthen as growing demand for electricity is met with less reliable supply.  As the mix of supply from intermittent renewable power generation sources grows and electrification trends including EV adoption continue to increase, we believe the need for reliable, decentralized energy technology solutions and power generation will only intensify in the years ahead.  In ClosingOur 2022 accomplishments further advanced Generac’s on-going evolution to an energy technology solutions company across both our residential and C&I product categories. Building out energy technology ecosystems for both homes and businesses is a central element of our ‘Powering a Smarter World’ enterprise strategy. The combination of technologies including power generation, energy storage, and energy monitoring and management capabilities across residential and C&I products and services is unmatched, and our ability to drive incremental value from these solutions for customers provides further differentiation. We are committed to using this differentiation to improve energy resilience and independence, optimize energy efficiency and consumption, and protect and build critical infrastructure. Our enhanced capabilities together with a refined focus on quality and execution across our portfolio of products and services have us uniquely positioned to generate value in the transition to the next-generation grid. We are in the very early innings of our energy technology journey, and I am confident in our team’s ability to continue developing innovative solutions as we execute on our mission to lead the evolution to more resilient, efficient, and sustainable energy solutions.On behalf of the entire Generac team, I would like to thank our shareholders for your ongoing confidence and support as we look forward to our continued success in the future.Sincerely,Aaron P. Jagdfeld President and Chief Executive Officer Generac Holdings Inc.168022INSERT_r1_Letter 2022.indd   2168022INSERT_r1_Letter 2022.indd   24/14/23   8:24 PM4/14/23   8:24 PMK     FORM 10-K   [ 2022 ]168022INSERT_r1_Letter 2022.indd   3168022INSERT_r1_Letter 2022.indd   34/14/23   8:24 PM4/14/23   8:24 PM[ THIS PAGE HAS BEEN LEFT BLANK INTENTIONALLY. ]168022INSERT_r1_Letter 2022.indd   4168022INSERT_r1_Letter 2022.indd   44/14/23   8:24 PM4/14/23   8:24 PMUNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

(Mark One)
☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

FORM 10-K

For the fiscal year ended December 31, 2022
Or

☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from

to

Commission File Number 001-34627

GENERAC HOLDINGS INC.
(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of incorporation or organization)

S45 W29290 Hwy 59, Waukesha, WI
(Address of principal executive offices)

20-5654756
(IRS Employer Identification No.)

53189
(Zip Code)

(262) 544-4811
(Registrant’s telephone number, including area code)

Title of each class

SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT:
Trading Symbol(s)

Name of each exchange on which registered

Common Stock, $0.01 par value

GNRC

New York Stock Exchange

SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT: None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ☒ No ☐
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ☐ No ☒
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act

of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days. Yes ☒ No ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to
Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to
submit such files). Yes ☒ No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company
or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth
company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer ☒
Non-accelerated filer ☐
Emerging growth company ☐

Accelerated filer ☐
Smaller reporting company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with

any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its
internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm
that prepared or issued its audit report. ☒

If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of the registrant

included in the filing reflect the correction of an error to previously issued financial statements. ☐

Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-based compensation

received by any of the registrant’s executive officers during the relevant recovery period pursuant to §240.10D-1(b). ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No ☒
The aggregate market value of the voting common equity held by non-affiliates of the registrant on June 30, 2022, the last business day of the

registrant’s most recently completed second fiscal quarter, was $13,014,830,988 based on the closing price reported for such date on the New York
Stock Exchange.

As of February 17, 2023, 61,887,460 shares of the registrant’s common stock were outstanding.

DOCUMENTS INCORPORATED BY REFERENCE
Portions of the registrant’s Annual Report to Stockholders for the year ended December 31, 2022 furnished to the Securities and Exchange
Commission are incorporated by reference into Part II of this Form 10-K. Portions of the registrant’s Proxy Statement for the 2023 Annual Meeting of
Stockholders (the “2023 Proxy Statement”), which will be filed by the registrant on or prior to 120 days following the end of the registrant’s fiscal
year ended December 31, 2022, are incorporated by reference into Part III of this Form 10-K.

2022 FORM 10-K ANNUAL REPORT

TABLE OF CONTENTS

PART I

Item 1. Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1A. Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1B. Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 2.
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 3. Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 4. Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART II

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer

Purchases of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 6.

[Removed and Reserved]

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of

Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 7A. Quantitative and Qualitative Disclosures About Market Risk . . . . . . . . . . . . . . . . . . .
Item 8. Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9. Changes in and Disagreements with Accountants on Accounting and Financial

Disclosure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9A. Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9B. Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9C. Disclosure Regarding Foreign Jurisdictions that Prevent Inspections . . . . . . . . . . . . . .

PART III

Item 10. Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . . .
Item 11. Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related

Stockholder Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 13. Certain Relationships and Related Transactions, and Director Independence . . . . . . . .
Item 14. Principal Accountant Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART IV

Page

3
19
30
30
31
31

31

33

33

49
52

95
95
96
96

96
96

96
96
96

Item 15. Exhibits and Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 16. Form 10-K Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

97

102

Forward-Looking Statements

This annual report contains forward-looking statements that are subject to risks and uncertainties.
Forward-looking statements give our current expectations and projections relating to our financial condition,
results of operations, plans, objectives, future performance and business. You can identify forward-looking
statements by the fact that they do not relate strictly to historical or current facts. These statements may
include words such as “anticipate,” “estimate,” “expect,” “forecast,” “project,” “plan,” “intend,” “believe,”
“confident,” “may,” “should,” “can have,” “likely,” “future,” “optimistic” and other words and terms of
similar meaning in connection with any discussion of the timing or nature of future operating or financial
performance or other events.

The forward-looking statements contained in this annual report are based on assumptions that we have

made in light of our industry experience and on our perceptions of historical trends, current conditions,
expected future developments and other factors we believe are appropriate under the circumstances. As you
read and consider this report, you should understand that these statements are not guarantees of
performance or results. They involve risks, uncertainties (some of which are beyond our control) and
assumptions. Although we believe that these forward-looking statements are based on reasonable assumptions,
you should be aware that many factors could affect our actual financial results and cause them to differ
materially from those anticipated in the forward-looking statements. The forward-looking statements
contained in this annual report include estimates regarding:

• our business, financial and operating results, and future economic performance;

• proposed new product and service offerings; and

• management’s goals, expectations and objectives and other similar expressions concerning matters

that are not historical facts.

Factors that could affect our actual financial results and cause them to differ materially from those

anticipated in the forward-looking statements include:

• frequency and duration of power outages impacting demand for our products;

• fluctuations in cost and quality of raw materials required to manufacture our products;

• availability of both labor and key components from our global supply chain, including single-

sourced components, needed in producing our products;

• the possibility that the expected synergies, efficiencies and cost savings of our acquisitions will not be

realized, or will not be realized within the expected time period;

• the risk that our acquisitions will not be integrated successfully;

• the impact on our results of possible fluctuations in interest rates, foreign currency exchange rates,

commodities, product mix, logistics costs and regulatory tariffs;

• the duration and impact of the COVID-19 pandemic;

• difficulties we may encounter as our business expands globally or into new markets;

• our dependence on our distribution network;

• our ability to invest in, develop or adapt to changing technologies and manufacturing techniques;

• loss of our key management and employees;

• increase in product and other liability claims or recalls;

• failures or security breaches of our networks, information technology systems, or connected

products;

• changes in environmental, health and safety, or product compliance laws and regulations affecting

our products, operations, or customer demand; and

• significant legal proceedings, claims, lawsuits or government investigations.

Should one or more of these risks or uncertainties materialize, or should any of these assumptions

prove incorrect, our actual results may vary in material respects from those projected in any forward-
looking statements. A detailed discussion of these and other factors that may affect future results is contained
in Item 1A of this Annual Report on Form 10-K. Stockholders, potential investors and other readers
should consider these factors carefully in evaluating the forward-looking statements.

Any forward-looking statement made by us in this report speaks only as of the date on which it is
made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is
not possible for us to predict all of them. We undertake no obligation to update any forward-looking
statement, whether as a result of new information, future developments or otherwise, except as may be
required by law.

2

PART I

Item 1. Business

Overview

Generac is a leading energy technology solutions company that provides backup and prime power
generation systems for residential and commercial & industrial (C&I) applications, solar + battery storage
solutions, smart home energy management devices and energy services, advanced power grid software
platforms, and engine- & battery-powered tools and equipment. As an energy technology solutions company
that is “Powering a Smarter World”, our corporate purpose is to lead the evolution to more resilient,
efficient, and sustainable energy solutions around the world.

We have a long history of providing power generation products across a variety of applications, and we

maintain one of the leading market positions in the power equipment markets in North America and an
expanding presence internationally. We believe we have one of the widest ranges of products in the power
generation marketplace, including residential, commercial and industrial standby generators; as well as
portable and mobile generators used in a variety of applications. In recent years, the Company has been
evolving its business model to focus on building out an ecosystem of energy technology products, solutions,
and services for home and business purposes. As part of this evolution, we have made significant
investments into rapidly growing markets such as residential clean energy storage, solar module-level power
electronics (MLPE), and energy monitoring & management devices, all of which are distributed energy
resources (DERs) that can be aggregated into virtual power plants (VPPs) within grid services programs. In
addition, we have been leveraging our leading position in the growing market for natural gas fueled
generators, which we believe represents a cleaner transition fuel to more renewable and energy storage
sources compared to diesel, to expand into applications beyond standby power, allowing us to participate in
Energy-as-a-Service and microgrid projects for C&I customers.

We have also made investments in next-generation platforms and controls for both residential and C&I
applications that facilitate the connection of our products to the grid. Expanding these capabilities will enable
the increasing utilization of our equipment as DERs as the nascent market for grid services expands over
the next several years. Our growing presence in grid services programs will enhance the value of our power
generation and storage products that might otherwise sit idle, as they are now able to be dispatched and
orchestrated as part of a distributed energy solution, thereby generating additional return-on-investment
for the home or business owner while also delivering value to utilities and grid operators by helping to balance,
support and enhance the reliability of the electrical grid. As the traditional centralized utility model
evolves over time, we believe that a more decarbonized, digitized, and decentralized grid infrastructure will
build-out, and Generac’s energy technology solutions are uniquely and strategically positioned to participate
in this next-generation grid referred to as “Grid 2.0”.

As our traditional power generation markets continue to grow due to multiple mega-trends that are

driving increased penetration of our products, we believe we are in an excellent position to execute on this
opportunity given our competitive strengths. In addition, our focus on more resilient, efficient and sustainable
energy solutions has dramatically increased our served addressable market, and as a result, we believe that
Generac is well-positioned for success over the long term.

Company History

Generac was founded in 1959 to commercialize a line of affordable portable generators that offered
superior performance and features. The Company’s success through the years has been built upon engineering
expertise, manufacturing excellence and our innovative approaches to the market. This has driven our
growth into becoming a leading provider of power equipment for a variety of applications within residential,
commercial, and industrial markets.

In 1980, we expanded beyond portable generators into the industrial power generation market with the
introduction of our first stationary generators that provided up to 200kW of power output. We introduced
our first residential standby generator in 1989 and expanded our industrial product offering and global
distribution system in the 1990s, forming a series of alliances that rapidly increased our sales. Our growth

3

accelerated in the 2000’s as we expanded our purpose-built line of residential & commercial automatic
standby generators and implemented our multi-layered, omni-channel distribution philosophy. Throughout
the 2000’s, a number of high-profile power outage events also helped to increase the awareness and need
for back-up power and home standby generators. In 2006, the founder of Generac sold the company to
affiliates of CCMP Capital Advisors, LLC, together with certain other investors and members of our
management. In February 2010, we completed our initial public offering (IPO) of our common stock. Since
then, we have scaled our sales & marketing capabilities and systems, while also building the Generac brand
into one of the leading names in back-up power around the nation.

Soon after going public, we implemented our “Powering Ahead” enterprise strategy. This strategic plan
accelerated the Company’s transition from primarily a North America focused, emergency backup generator
company into a more diversified industrial technology company with the addition of new and adjacent
product categories and an expanded global presence, primarily through a series of acquisitions. In 2018, we
transitioned into a new enterprise strategy called “Powering Our Future”, which drove further share gains
in new and existing markets, capitalized on Generac’s leadership in natural gas gensets, established our
connectivity strategy, and provided the initial foundation for the Company’s evolution into an energy
technology solutions company, including key initial acquisitions within the residential clean energy space.
This ultimately led to the introduction of our “Powering A Smarter World” enterprise strategy in 2021. This
current strategic plan continues the evolution of Generac’s business model that pairs traditional and
emerging power generation and storage technologies with new monitoring, management and grid services
capabilities to provide solutions for the dynamic challenges presented by today’s energy landscape.

Significant Investments in Energy Technology Solutions

We’ve been providing power generation and resiliency solutions for homes and businesses for decades.
Leveraging that expertise in power generation, Generac has made significant investments in recent years to
expand its capabilities into energy technology solutions, beginning with the March 2019 acquisition of Neurio
Technology Inc., a leading energy data company focused on monitoring technology and sophisticated
analytics to optimize energy use within a home or business. This was followed by the April 2019 acquisition
of Pika Energy Inc., a designer and manufacturer of battery storage technologies that capture and store
solar or other power sources for homeowners and businesses. In October 2020, the Company acquired Enbala
Power Networks Inc., one of the leading providers of distributed energy optimization and control software
that helps support the operational stability of the world’s power grids. In July 2021, Generac added to its
residential clean energy portfolio with the acquisition of Chilicon Power LLC, a designer and provider of
grid-interactive rooftop power inversion devices and monitoring solutions for the solar market. With these
acquisitions, Generac has established an important presence in the rapidly growing residential clean energy
market, focused on solar, battery storage and grid services applications.

In December 2021, Generac acquired ecobee Inc., a leader in sustainable home technology solutions.

In addition to smart home thermostatic controls and other smart home devices, ecobee offers its customers
the ability to participate in “Energy Services” programs, which allow homeowners to reduce energy
consumption and utility bills via intelligent HVAC controls. The acquisition represents a major step forward
in the Company’s efforts to provide a broader residential energy ecosystem that includes a sophisticated
user interface platform to allow homeowners to take charge of their energy generation, storage, consumption,
and management through a “single pane of glass” with the ultimate goal of creating a more sustainable
energy infrastructure that is increasingly decarbonized, digitized and decentralized.

As we look to the future, we expect to make continued investment in the people, processes and

capabilities involved in the development of these residential clean energy technologies, as we work to further
broaden our product offering and distribution network. In 2022, we built out our energy technology
management team that brings decades of industry leadership experience as well as robust technical expertise.
Under this new leadership team, we expect to fully integrate our energy technology investments under a
common strategy that we believe will help accelerate growth in the future. Additionally, the policy backdrop
for these growing markets, underscored by the Inflation Reduction Act and other state regulations, provides
the necessary potential for long-term, value-creating investments. With this opportunity in front of us, we plan
to build out our residential energy technology capabilities and our suite of products & solutions as we
expect to play an important role in the transition to a cleaner, more sustainable, and more reliable electric
grid.

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Generac’s efforts in expanding its energy technology solutions also cover C&I and international
markets as well. In June 2021, the Company acquired Deep Sea Electronics Limited, a UK-based designer
and manufacturer of advanced controls for a range of power generation and micro-grid applications used
around the world. In September 2021, Generac acquired Off Grid Energy Ltd., a UK-based designer and
manufacturer of industrial-grade mobile energy storage systems serving predominantly European markets.
The Company advanced its C&I connectivity strategy with the October 2022 acquisition of Blue Pillar, an
industrial internet of things (IoT) platform developer that designs, deploys, and manages industrial IoT
solutions. Blue Pillar provides a foundation to build out a connectivity solution for our C&I products to
further enable their use in grid services programs. Finally, in February 2023, Generac acquired REFU Storage
Systems GmbH, a developer and supplier of battery storage hardware products, advanced software and
platform services for the commercial and industrial market. REFU’s energy storage systems will complement
and enhance our current global product offerings and will further accelerate our development of new
technologies as we continue to provide our commercial and industrial consumers with leading solutions for
their adoption of renewable energy. These acquisitions will collectively help lay the groundwork to further
advance our energy technology strategies across C&I markets around the world.

For a complete summary of recent acquisitions, please see Note 1, “Description of Business,” to the

consolidated financial statements in Item 8 of this Annual Report on Form 10-K.

Products and Solutions

We design, manufacture, and distribute a broad range of energy technology products and solutions. We
design and manufacture stationary, portable and mobile power generators with single-engine outputs ranging
between 800W and 3,250kW. We have developed a line of turn-key energy storage systems for use in
residential solar-plus-storage applications. We also have a line of industrial-grade mobile energy storage
systems that serve the global rental equipment markets. We have a growing selection of energy monitoring
and management devices that serve to build out our residential energy ecosystem product offering. We
participate in the market for grid services by providing distributed energy optimization and control software
to utilities and other grid operators. Other power products that we design and manufacture include light
towers and a broad line of outdoor power equipment that we refer to as “chore products”, which includes a
variety of property maintenance equipment powered by both engines and batteries. We classify our
products into three categories based on similar range of power output geared for varying end customer
uses: Residential products, Commercial & Industrial (C&I) products and Other products & services. The
following summary outlines our portfolio of products and solutions, including their key attributes and
customer applications.

Residential Products

Our residential automatic standby generators range in output from 7.5kW to 150kW, which

predominantly operate on natural gas and liquid propane, and are permanently installed with an automatic
transfer switch, which we also manufacture. Air-cooled engine residential standby generators range in
outputs from 7.5kW to 26kW and serve as an emergency backup for small to medium-sized homes. Liquid-
cooled engine generators serve as emergency backup for larger homes and small businesses and range in
output from 22kW to 150kW.

As the product category leader, we believe we have the broadest line of home standby generators in the
marketplace and all of them are offered as Smart Grid Ready, which enables customers to connect and enroll
their generator as a distributed energy resource in available grid services applications. The deployment of
our residential generators in grid services applications where available can improve grid resiliency, while also
offering a direct financial incentive for homeowners to participate in these grid services programs, which
can help to partially offset the purchase cost of the generator over the product’s lifespan. This functionality
leverages our remote monitoring system for home standby generators called Mobile Link™. This remote
monitoring capability is a standard, WiFi-enabled feature on every home standby generator that we offer and
allows our customers to check the status of their generator conveniently from their smart phone or tablet,
and also provides the capability to similarly receive maintenance and service alerts. The data that is provided
by this remote monitoring functionality allows us to better understand our installed base of products,
while optimizing both product quality and customer satisfaction.

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Leveraging the technologies acquired in the 2019 acquisition of Pika Energy, we have developed a line

of clean energy products marketed under the Generac brand and using the name PWRcell™. This residential
storage solution consists of a system of batteries, an inverter, photovoltaic (PV) optimizers, power electronic
controls, and other components. This system captures and stores electricity from solar panels or other
power sources and helps reduce home energy costs while also protecting homes from shorter duration power
outages. PWRcell can range in size from 9kWh up to 36kWh of storage capacity. Our PWRcell energy
storage systems also have Smart Grid Ready capabilities, empowering homeowners to contribute to grid
stability and earn an incremental return on investment by connecting to grid services programs, which can
help to partially offset the purchase cost of the system over the product’s lifespan.

In 2021, we acquired ecobee, a leader in sustainable smart home solutions such as smart thermostats
and a suite of home monitoring products, all designed with a focus on conservation, convenience, peace of
mind and comfort. ecobee’s smart home energy management devices and complementary sensors intelligently
optimize heating and cooling systems, often the largest energy consuming system within a home, to deliver
significant energy savings for homeowners. In addition, we are leveraging ecobee’s cutting-edge technologies
and software development expertise to create a user interface platform, or “single pane of glass” to allow
homeowners to monitor and control Generac’s entire suite of products using one common interface. These
capabilities will help allow the creation of a clean, efficient, and reliable smart home energy ecosystem capable
of connecting to our grid services distributed energy resource management software (DERMS) called
Concerto.

In 2022, we launched PWRmanager, the second generation of our load management controls, allowing
customers to program and remotely control certain loads in a house and thereby manage battery run times
from their smart phones or tablets. We also entered the smart water heater controller market in 2021 via the
acquisition of Apricity Code, an advanced engineering and product design company that has developed
certain products which help homeowners reduce energy consumption and utility bills by intelligently managing
the timing of a water heater’s energy consumption. Through ecobee, PWRmanager and Apricity, we are
expanding our suite of grid edge devices that can be deployed in grid services applications, offering increased
energy savings and economic benefits to a larger segment of the population. We also added IoT propane
tank monitoring solutions with the 2021 acquisition of Tank Utility to further optimize propane fuel logistics.
This addition expands Generac’s connectivity functionality and provides incremental value to our dealers
and peace of mind to our home standby generator owners that use propane as a fuel source. The capabilities
acquired via ecobee, Apricity Code, and Tank Utility, paired with our existing remote monitoring system,
provide the foundation for Generac’s residential connectivity strategy, which will be integral in the continued
development of our smart home energy ecosystem.

We are developing additional new Generac-branded clean energy products that we expect to bring to

market as we continue to build out a broader range of residential clean energy solutions, giving our
distributors access to a more diverse line up of products that can serve a variety of applications. We are
developing a rooftop MLPE solution to be used in residential solar solutions that will allow Generac to
participate in residential solar installations that do not include an energy storage system. Additionally, we
currently anticipate launching PWRgenerator during 2023, a one-of-a-kind natural gas generator with DC
output that is purpose-built to re-charge PWRcell energy storage systems. This innovative new product is
more fuel-efficient and quieter than our traditional home standby generators and can enable grid
independence for homeowners.

We also provide a broad product line of portable and inverter generators that range in size from 800W
to 17.5kW, and in 2022, we introduced multiple portable battery solutions that provide clean, emission-free
power at the push of a button. These products serve as an emergency home backup source of electricity and
are also used for construction and recreational purposes. Our portable generators are targeted at
homeowners, with price points ranging between the consumer value end of the market through the premium
homeowner market; at professional contractors, starting at the value end through the premium contractor
segment; and at the recreational market with our inverter generator products, which are quieter than traditional
portable generators. In addition, we offer manual transfer switches to supplement our portable generator
product offering.

We provide a broad product line of outdoor power equipment referred to as chore products, which are
used in property maintenance applications for larger-acreage residences, commercial properties, municipalities,

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and farms. These products include trimmers, field and brush mowers, log splitters, stump grinders, chipper
shredders, lawn and leaf vacuums, pressure washers and water pumps. We also offer commercial-grade,
battery-powered turf care products through Mean Green Products, which was acquired in 2020. In addition
to Generac’s efforts to expand Mean Green’s production capacity and distribution capabilities, this acquisition
will help to accelerate the electrification of our higher-powered lineup of chore products. Chore products
are largely sold in North America through direct-to-consumer online catalogs, retail hardware stores, and
outdoor power equipment dealers primarily under the DR® brand name.

Residential products comprised 63.8%, 65.8% and 62.6%, respectively, of total net sales in 2022, 2021

and 2020.

Commercial & Industrial Products

We offer a full line of C&I generators that are sold around the world. We are a leader in cleaner-

burning natural gas fueled generators, and also have a full offering of C&I generators that are fueled by
diesel and Bi-FuelTM. We believe we have one of the broadest product offerings in the industry with power
outputs ranging from 10kW up to 3,250kW. Through the Deep Sea acquisition in 2021, we have expanded
our capabilities in the design and manufacture of advanced controls for a range of C&I power generation
applications, such as microgrids and Energy-as-a-Service. Our natural gas C&I stationary generators have
Smart Grid Ready capabilities, enabling our customers to contribute to grid resiliency and generate an
incremental return on investment by connecting and enrolling their generator as a distributed energy resource
used in grid services applications where available.

Our light-commercial standby generators and related transfer switches include a full range of affordable
systems from 22kW to 150kW, providing three-phase power sufficient for most small and mid-sized businesses
such as grocery stores, convenience stores, restaurants, gas stations, pharmacies, retail banks, small health
care facilities and other small-footprint retail applications. Our light-commercial generators predominantly
run on natural gas and liquid propane.

We design and manufacture a broad product line of modelized and configured stationary generators

and related transfer switches for various industrial standby, continuous-duty, and prime rated applications.
Our single-engine industrial generators range in output from 10kW up to 3,250kW, include stationary and
containerized packages, and can include our Modular Power Systems (MPS) technology that extends our
product range up to much larger multi-megawatt systems through an integrated paralleling configuration.
Over the past several years, we have introduced larger and higher-powered gaseous-fueled generators, with the
highest output of 1,000kW for a single-engine set. Our industrial standby generators are primarily used as
emergency backup for larger applications in the healthcare, telecom, datacom, commercial office, retail,
municipal and manufacturing markets. In recent years, we’ve focused our efforts to utilize our gaseous-
fueled generators in “beyond standby” applications including distributed generation and microgrid projects
and have developed purpose-built products for these applications that have grid-connected capability. The
addition of Smart Grid Ready functionality and the significant expansion of our in-house advanced controls
capabilities further enhances the potential utilization of our generators in these applications.

Our MPS technology combines the power of several smaller generators to produce the output of a

larger generator, providing our customers with redundancy and scalability in a cost-effective manner. For
larger industrial applications, our MPS products offer customers an efficient, affordable way to scale their
standby power needs, while offering superior reliability given their built-in redundancy which allows
individual units to be taken off-line for routine maintenance while retaining coverage for critical circuits.

We also offer a full line of industrial transfer switches to meet varying needs from light industrial
applications all the way up to the most demanding critical installations. Over the last couple of years, we
have significantly increased and upgraded our industrial transfer switch product offering, which we believe
will help to enhance our attachment rate and related market share for these products. Generac’s innovative
feature set and flexible platforms offer a variety of switching technologies for customized solutions to
meet any project needs.

We also provide a broad product line of C&I mobile products such as light towers, mobile generators,
and mobile energy storage systems, which provide temporary lighting and power for various end markets,

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such as road and commercial construction, energy, mining, military, and special events. We also manufacture
commercial mobile pumps and dust-suppression equipment for a wide variety of applications. These
mobile products are typically sold to national and regional rental companies who then rent the equipment
to the end user.

As we advance further into energy technology for C&I applications, we believe the acquisitions of Off

Grid Energy in 2021 and REFU Storage Systems in February 2023 will enable us to capture share of the
rapidly expanding Battery Energy Storage System (or BESS) market in the future. We will also continue to
develop other energy technology products, such as hybrid mobile solutions that pair an energy storage system
with a diesel generator to reduce emissions and noise pollution, as well as mobile battery-powered light
towers. We will also continue to sell various gaseous-engine control systems and accessories, which are sold
to gas-engine manufacturers and aftermarket customers.

C&I products comprised 27.6%, 26.7% and 28.3%, respectively, of total net sales in 2022, 2021 and

2020.

Other Products and Services

Our “Other Products and Services” category primarily consists of aftermarket service parts and
product accessories sold to our customers, installation and maintenance services, extended warranty
revenue, grid services revenue paid by utilities, remote monitoring subscription revenue, and other service
offerings provided by our owned industrial distributors.

Included in this “Other Products and Services” category are revenues from Generac Grid Services
(GGS), which was formed in September 2021 and builds upon our 2020 Enbala acquisition. The formation
of GGS formalized our efforts in the market for grid services by creating a focused team that collaborates
across the enterprise to sell turn-key hardware and software solutions used by utilities and grid operators
that enable the connection of DERs to help support the operational stability of the world’s power grids.
Generac’s Concerto energy-balancing software platform provides a highly flexible approach for creating
controllable and dispatchable energy resources from flexible loads, energy storage and renewable energy
and gives utilities and grid operators the flexibility to operate virtual power plants in real-time to better
manage the escalating complexities of increasingly variable energy assets. The Concerto software platform
also enables Generac to enter into performance contracts, in which the Company recruits, aggregates, and
manages a fleet of DERs with the purpose of efficiently managing and monetizing power capacity to
utilities and grid operators.

The acquisition of ecobee further enhanced our efforts in grid services. In addition to smart home

energy management product sales, ecobee recognizes service revenue resulting from the value its platform
provides in connecting its devices to grid services programs, enabling direct monitoring and control of a
significant portion of the home’s electrical load. The addition of this capability increases Generac’s share of
the grid services market and meaningfully enhances Generac’s software development capabilities.

The 2022 acquisition of Blue Pillar expanded our C&I connectivity capabilities and enhanced our grid

services offerings for C&I customers by providing a standard protocol for all of our C&I products to be
connected to our Concerto platform. In addition to connectivity device sales, Blue Pillar recognizes software
and support revenue resulting from the monitoring and management capabilities its platform provides
customers. Our Mobile Link subscription service provides this same service for our residential home standby
customers, whereby we collect subscription revenue for this remote monitoring service.

Other products and services comprised 8.6%, 7.5% and 9.1%, respectively, of total net sales in 2022,

2021 and 2020.

Mega-Trends, Strategic Growth Themes, and Additional Business Drivers

In 2021, we unveiled our “Powering A Smarter World” strategic plan, which serves as the framework
for the significant investments we have made and will continue to make to capitalize on the long-term growth
prospects of Generac. Our enterprise strategy is based on the combination of several key mega-trends that
we believe will drive several significant strategic growth themes for our business.

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Key Mega-Trends:

• “Grid 2.0”: which is the evolution of the traditional electrical utility model as supply/demand

imbalances are created due to the accelerating adoption of renewable energy generation and the
“electrification of everything” in society’s energy consumption. It includes the decarbonization,
digitization, and decentralization of the grid and a migration toward distributed energy resources that
is expected to drive demand for a variety of clean energy and grid services solutions going forward.

• Impact of climate change: which includes the expectation of more volatile and severe weather driving

increased power outage activity, and more global regulation accelerating renewable investments.

• Natural gas as an important transition fuel to the future: as natural gas will remain in demand as a
source of cleaner, reliable power generation for backup power and beyond standby applications,
compared to diesel fuel.

• Legacy infrastructure needs a major investment cycle: to rebuild and upgrade aging networks and

systems including transportation, water and power.

• Telecommunications infrastructure shifting to next generation: which involves the “5G” architecture

that will enable new technologies requiring significant improvement in network uptime through backup
power solutions.

• Home as a Sanctuary: in recent years, there has been a trend of more people working, shopping,

entertaining, aging in place, and generally spending more time at home. As a result of this and the
“electrification of everything” trend, homeowners are becoming increasingly sensitive to power outages
due to lost productivity and functionality. These trends combined with ongoing elevated power
outage activity has led to significantly increased awareness regarding the importance and need for
backup power security.

Strategic Growth Themes:

Power quality issues continue to increase. Power disruptions are an important driver of consumer

awareness for back-up power and have historically influenced demand for generators, both in the United
States and internationally. Increased frequency and duration of major power outage events, that have a
broader impact beyond a localized level, increases product awareness and may drive consumers to accelerate
their purchase of a standby or portable generator during the immediate and subsequent period, which we
believe may last for six to twelve months following a major outage event. Energy storage systems offer similar
resiliency advantages to consumers and can benefit from these same awareness drivers, at least for short
duration power outages. The optional standby market for C&I power generation is also driven by power
quality issues and the related need for backup power. Attitudes around climate change have shifted and
undergone increased global focus, and an aging and underinvested electrical grid infrastructure remains highly
vulnerable to the expectation of more volatile and severe weather. Additionally, rapid growth in renewable
power sources such as solar and wind is resulting in increased intermittency of supply, further impairing the
reliable supply of electricity at a time when demand is starting to increase meaningfully with the
electrification of a wide range of consumer and commercial products, including transportation, HVAC
systems, and other major appliances. These developments are causing a growing supply/demand imbalance
for grid operators across North America, which has led to recent high-profile examples of rolling blackouts
necessary to maintain grid integrity. In fact, the North American Electric Reliability Corporation has
labeled significant portions of the continent as being at high risk of resource adequacy shortfalls during
normal seasonal peak conditions in the 2023 – 2027 period due in part to these supply/demand dynamics.
Further, in California, Public Safety Power Shutoff events have occurred whereby public utilities are turning
off power supply to their customers under certain circumstances to prevent their transmission equipment
from starting wildfires, which we anticipate may continue in the future. Taken together, we expect these factors
to continue driving increased awareness of the need for backup power and demand for Generac’s products
within multiple categories.

Home standby penetration opportunity is significant. Many potential customers are still not aware of

the costs and benefits of automatic backup power solutions. With only approximately 5.75% penetration of
the addressable market of homes in the United States (which we define as single-family detached, owner-
occupied households with a home value of over $150,000, as defined by the U.S. Census Bureau’s 2021

9

American Housing Survey for the United States), we believe there are significant opportunities to further
penetrate the residential standby generator market both domestically and internationally. We believe by
expanding our distribution network, continuing to develop our product lines, and targeting our marketing
efforts, we can continue to build awareness and increase penetration for our home standby generators.
Additionally, Smart Grid Ready capabilities have the potential to turn an asset previously utilized only in
emergency power outage situations into a source of recurring revenue for the homeowner and a contributor
to grid stability for utilities and grid operators, therefore driving incremental interest in the product
category.

Solar, storage, and energy management markets developing quickly. We believe the electric utility
landscape will undergo significant changes in the decade ahead due to rising utility rates, grid instability
and power quality issues, environmental concerns, and the continuing performance and cost improvements
in renewable energy and batteries. On-site power generation from renewable sources such as solar and wind,
and cleaner-burning natural gas generators is projected to become more prevalent as will the need to
monitor, manage, and store this power — potentially developing into a significant market opportunity. We
expect to further advance our capabilities in clean energy by increasing our product development, sourcing,
distribution, and marketing efforts, as we leverage our significant competencies in the residential standby
generator market to augment our market position in the emerging residential solar, storage, monitoring and
management markets. Additionally, these markets are receiving an increasing level of regulatory and
legislative support, most notably from the Inflation Reduction Act that was passed in 2022. This legislation
includes significant subsidies and investment tax credits for consumers and business over the coming
decade and provides necessary opportunity for long-term, value-creating investments for market participants.

Grid services and Energy-as-a-Service open new revenue streams. We expect the evolution of the
traditional electrical utility model toward decarbonized, digitized, and decentralized solutions will continue
to drive the need for grid operators to access and control DERs. This will require highly intelligent software
platforms that are able to optimize an increasingly complex supply and demand equation, such as our
Concerto software platform. As the grid services market matures, Generac will continue to explore
opportunities beyond the traditional software-as-a-service subscription model, including but not limited to
the aggregation and sale of power from a fleet of DERs in performance-based contracts, wholesale power
market participation, turn-key solutions that combine hardware and software with services, and other
monitoring and management services. Additionally, growing interest in our C&I products across a variety
of “beyond standby” applications is driving an increase in demand for subscription-like models for end
customers, in which Generac will partner with third parties to deliver peace of mind and resiliency solutions
while also enabling contributions to grid stability with minimal upfront capital outlays. The significant
advancements made in recent years in the connectivity of our products is core to these newer capabilities,
which play a key role in the evolution of Generac into an energy technology solutions company.

Natural gas generators driving strong growth. We believe natural gas will continue to be an important

and cleaner transition fuel of the future, in comparison to diesel, as the world continues to shift towards
lower emission power generation sources. Demand for natural gas generators continues to represent an
increasing portion of the overall C&I market, which we believe will continue to grow at a faster rate than
traditional diesel fueled generators. We also continue to explore and expand our capabilities within new gaseous
generator market opportunities, including continuous-duty, prime rated, distributed generation, demand
response, microgrids and overall use as a distributed energy resource in areas where grid stability is needed.
Many of these applications are made possible by our natural gas generators having Smart Grid Ready
capabilities, which allows for end users to participate in available grid services programs, helping to offset
the purchase price of the equipment over the product’s lifespan. Expanding our natural gas product offering
into larger power nodes is also a part of this growth theme in taking advantage of the continuing shift
from diesel to natural gas generators.

Rollout of 5G will require improved network reliability. As the number of “connected” devices
continues to rapidly increase and wireless networks are now being considered critical infrastructure in the
United States, network reliability and up-time are necessary for our increasingly connected society. This will
require highly resilient cell tower sites across the network, and therefore necessitates the need for backup
power sources on site at these cell towers. Generac is the leading supplier of backup power to the
telecommunications market in the United States, where approximately half of all existing tower sites have

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yet to be hardened with backup power. As more mission-critical data is transmitted over wireless networks,
we believe this penetration rate must increase considerably to maintain a higher level of reliability across the
network. Increased adoption of high-speed wireless networks around the globe may lead to similar
demand trends internationally as growing cell tower density and the need for onsite backup power expand
the market opportunity for our international telecom products. We have relationships with key Tier 1 carriers
and tower companies globally in addition to having the distribution partners to support the global market
from a service standpoint. We believe these factors coupled with Generac’s ability to customize solutions to
each customer’s needs help us to maintain our strength within the global telecommunications market.

Other Business Drivers

Impact of residential investment cycle. The market for a number of our residential products is affected
by the residential investment cycle and overall consumer confidence and sentiment. When homeowners are
confident of their household income, the value of their home and overall net worth, they are more likely to
invest in their home. These trends can have an impact on demand for residential generators and energy
storage systems. Trends in the new housing market, highlighted by residential housing starts, can also impact
demand for these products. Demand for outdoor power equipment is also impacted by several of these
factors, as well as weather patterns. Finally, the existence of renewable energy mandates, investment tax credits
and other subsidies, which have become even more prevalent with the recent passing of the Inflation
Reduction Act, can also have an impact on the demand for solar and energy storage systems.

Impact of business capital investment and other economic cycles. The global market for our commercial
and industrial products is affected by different capital investment cycles, which can vary across the numerous
regions around the world in which we participate. These cycles include non-residential building construction,
durable goods and infrastructure spending, as well as investments in the exploration and production of
oil & gas, as businesses or organizations either add new locations or make investments to upgrade existing
locations or equipment. These trends and market conditions can have a material impact on demand for these
products. The capital investment cycle may differ for the various commercial and industrial end markets
that we serve including light commercial, retail, office, telecommunications, industrial, data centers, healthcare,
construction, oil & gas and municipal infrastructure, among others. The market for these products is also
affected by general economic and geopolitical conditions in the countries where we serve, as well as credit
availability in those regions.

Enterprise Strategy

The mega-trends and strategic growth themes that we have identified help to inform our new enterprise
strategy, “Powering A Smarter World,” and our purpose statement, “Leading the evolution to more resilient,
efficient, and sustainable energy solutions.” As we continue to execute our strategic plan into the future, we
are focused on building out residential and C&I ecosystems of connected energy solutions to help address a
growing electricity supply/demand imbalance problem by focusing on three key objectives: (i) improve
energy resilience and independence, (ii) optimize energy efficiency and consumption, and (iii) protect and
build critical infrastructure. These objectives are further explained as follows:

Improve energy resilience and independence.

Increase power reliability through onsite generation and

storage solutions that provide resiliency for homes, businesses and communities.

Homes, businesses, and communities are experiencing a deterioration in the reliable supply of electricity
due to a number of factors including: climate change impacts driving more severe and volatile weather leading
to increased power outages; a capacity constrained legacy power infrastructure that’s still predominantly a
one-way system and remains heavily reliant on fossil fuels; the power infrastructure being impaired by
underinvestment making it more susceptible to power outages; and regulatory and legislative actions
implementing penalties for carbon intensity coupled with incentives for adoption of more intermittent
renewable power sources. Our residential and C&I product offering begins with power generation and storage
products including home standby generators, energy storage systems, and C&I generators. These onsite
generation and storage solutions provide peace of mind and protection against rising power quality issues
by delivering energy resilience and independence for end users and their communities. Our PWRgenerator,
that is expected to start shipping in 2023, is a DC generator that is purpose built to charge our PWRcell energy
storage system. With this capability, an end user could conceivably be completely independent from the

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grid by using sustainable solar energy to power their home, with the PWRgenerator used to recharge the
PWRcell should the battery be depleted at certain points of the day. Importantly, many of these onsite
solutions come standard as “Smart Grid Ready” and are capable of participating in available grid services
programs, which provide additional return on investment opportunities for end users while at the same time
helping to support grid reliability, resiliency and sustainability.

Optimize energy efficiency and consumption. Enable sustainable and more efficient power generation

and consumption through monitoring, management and lower-carbon solutions.

The “electrification of everything” is expected to drive increasing demand for electricity over the next

several years, including the electrification of transportation, via both electric vehicle adoption and expanding
charging infrastructure, the electrification of the home, including HVAC systems and other appliances,
and the electrification of commercial and industrial systems. These global electrification trends will require
utilities and energy retailers to meaningfully increase the supply and reliability of electricity, while at the same
time working to achieve carbon-reduction goals, which is expected to further contribute to a supply/
demand imbalance and additional power quality issues. As part of our expanding ecosystems of energy
technology solutions, we continue to build out our residential monitoring and management capabilities, which
improve energy efficiency and optimize consumption by end users. This includes ecobee’s smart home
energy management devices, Apricity’s water heater controllers, Tank Utility’s propane tank monitoring
solutions, and PWRmanager, our second-generation load control device. In the future, we expect to simplify
and integrate our residential product offering into a single ecosystem, leveraging our software development
capabilities and the substantial resources brought by the ecobee acquisition. This singular system-level
platform is intended to serve as the user interface for consumers to monitor and manage all their DERs,
thereby empowering the user to optimize energy efficiency and consumption. Within our global C&I products,
we are developing bi-directional natural gas generators and system-level micro-grid controls. In addition,
Blue Pillar’s Industrial IoT network software solutions enable distributed energy generation monitoring and
control, helping businesses to better optimize their energy efficiency and consumption. These enhanced
connectivity capabilities provide the foundation for the future build out of a centralized system-level platform
for our C&I customers to monitor and manage all of their DERs.

Protect and build critical infrastructure. Offering innovative solutions that enable and protect next-

generation power, communications, transportation and other critical infrastructure.

The critical power infrastructure around the world is becoming more sensitive to the growing electricity

supply/demand imbalance. Generac’s suite of solutions can be connected and synchronized within the
Concerto distributed energy resource management system, providing utilities and grid operators the flexibility
to access and control these DERs in real-time to better manage the escalating complexities of their electrical
grids. When utilized in these applications, our residential and C&I ecosystems of DERs essentially provide
power capacity to utilities and grid operators, enabling the adoption of renewable energy sources by helping
solve the intermittency challenges presented by renewable power generation. We believe the next generation
of critical power infrastructure will be more decarbonized, digitized and decentralized, and we view the
implementation, aggregation and management of distributed energy resources as an important aspect in
creating the future “Grid 2.0”. Additionally, the rollout of 5G telecom networks globally and the growing
consideration of these wireless networks as critical infrastructure makes our backup power solutions for
telecommunications applications essential elements of a wireless network that cannot afford to experience
power failure. Finally, our broad offering of global mobile solutions, including mobile power generators,
mobile energy storage systems and hybrid generators, play a key role in the completion of infrastructure
construction projects, such as roads, highways, bridges, and airports.

See “Item 7, Management’s Discussion and Analysis of Financial Condition and Results of

Operations — Business Drivers and Operational Factors” for additional drivers that influence demand for
our products and other factors affecting the markets that we serve.

Distribution Channels and Customers

We distribute our products through a variety of different distribution channels to increase awareness of
our product categories and brands, and to ensure our products reach a broad, global customer base. This omni-
channel distribution network includes independent residential dealers, industrial distributors and dealers,

12

national and regional retailers, e-commerce partners, electrical/HVAC/solar wholesalers, solar installers,
catalogs, equipment rental companies, and equipment distributors. We also sell direct to certain national and
regional account customers, which include utilities, telecommunications providers and original equipment
manufacturers, as well as to individual consumers or businesses who are the end users of our products.

We believe our global distribution network is a competitive advantage that has strengthened over
the years as a result of adding, expanding and developing the various distribution channels through which
we sell our products. We offer a broad set of tools, programs, factory support, and sales leads to help our
distribution partners be successful. Our network is well balanced with no single customer providing more
than 4% of our sales in 2022.

We have the industry’s largest network of factory direct independent generator dealers in North
America. Our residential dealer network is made up of electrical and HVAC contractors across the US and
Canada. These dealers sell, install and service our residential and light commercial generators to end users.
Over the years, we have made significant investments to grow this dealer network, and we will continue to
make those investments in the future given the importance of this channel. We continue to focus on a variety
of initiatives to market and sell our home standby products and better align our dealer network with
Generac more effectively. These initiatives have helped to improve customer lead quality and develop our
dealers, thereby increasing close rates and lowering our cost per lead. In 2021, we implemented the next
generation of our “Power Play” guided sales process for residential dealers, making enhancements in several
areas targeted to improve the customer experience and overall close rates. Additionally, our remote
monitoring platform allows our residential generator dealers to monitor their installed base of customers
through a feature that we call “Fleet”, enabling them to offer a more proactive experience to service a
customer’s generator.

Since 2020, we have been leveraging these dealer development practices to assist in establishing our
base of solar contractors that sell, install and service our PWRcell energy storage systems. Leveraging our
decades of expertise in partnering with our residential generator dealers, we believe we can expand our solar
installer network and increase mindshare for Generac’s products, helping us to win in the clean energy
market. In addition, we have been developing distribution relationships with national solar providers to
offer our equipment in their portfolio of products and services.

Our industrial network consists of a combination of primary distributors that cover a particular
region, as well as a network of support dealers serving the global market. Over the past five years, we have
been expanding our dealer network globally through acquisitions and organic means, in order to expand our
international sales opportunities. Additionally, since 2020, we have acquired our industrial distributors in
northern and southern California and New England to give us direct coverage of the west coast and northeast
regions of the United States and accelerate our efforts in these parts of the country. The industrial
distributors and dealers provide industrial and commercial end users with ongoing sales, installation, service
and product support. Our industrial distributors and dealers help maintain the local relationships with
commercial electrical contractors, specifying engineers and national account regional buying offices. We also
sell to certain Engineering, Procurement and Construction (EPC) companies and other companies that
specialize in managing more complex power generation projects, including microgrid projects and Energy-as-
a-Service applications.

Our retail distribution channel includes thousands of locations across the globe and includes a variety

of regional and national home improvement chains, retailers, clubs, buying groups, hardware stores and
farm supply stores. These physical retail locations are supplemented by a growing presence of e-commerce
retailers, along with a number of catalog retailers. The retail channel primarily sells our residential standby,
portable and light-commercial generators, as well as our outdoor power equipment and ecobee’s smart
home energy management devices. The placement of our products at retail locations drives significant
awareness for our brands and the automatic home standby generator product category.

Our wholesaler network distributes our residential and light-commercial generators, energy storage
systems, and smart home energy management devices. The channel consists of selling branches of both
national and local distribution houses for electrical, HVAC and solar products on a wholesale basis, which
in turn typically sell to electricians and solar installers who are not in our dealer network.

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On a selective basis, we have established private label and licensing arrangements with third party

partners to provide residential, light-commercial and industrial generators under different brand names.
These partners include leading home equipment, electrical equipment and construction machinery companies,
each of which provides access to incremental channels of distribution for our products.

The distribution for our C&I mobile products includes international, national, regional and specialty
equipment rental companies, equipment distributors and construction companies, which primarily serve non-
residential building construction, road construction, energy markets and special events.

We also sell direct to certain customers that are the end users of our products covering a number of
end market verticals both domestically within the US and around the world. This includes telecommunication,
retail, banking, energy, utilities, healthcare, convenience stores, grocery stores, restaurants, and other
commercial applications. Additionally, certain of our residential products are sold direct to individual
consumers, who are the end users of the product. In the grid services space, Generac Grid Services sells
software, equipment, and power capacity direct to utilities and grid operators.

Research and Development

Our focus on a broad range of energy technology products and solutions drives technological innovation,
advanced engineering capabilities, and specialized manufacturing competencies. Research and development
(R&D) has been a core competency for Generac since our inception, and today includes a staff of
approximately 1,000 engineers working on numerous projects at various facilities around the world, including
our technology centers located in Waukesha, Wisconsin, Bedford, Massachusetts, Suzhou, China, and
Mexico City, Mexico. These activities are focused on developing new technologies and product enhancements,
as well as maintaining product competitiveness by reducing manufacturing costs, improving safety
characteristics, reliability and performance while ensuring compliance with regulatory standards. We have
significant experience using natural gas engines and have developed specific expertise with fuel systems and
emissions technology. In the residential and light commercial markets, we have developed proprietary engines,
cooling packages, controls, fuel systems and emissions systems.

We have made several acquisitions in recent years that significantly enhanced our R&D capabilities.

This includes substantial technical resources in energy storage, monitoring and power conversion for
residential applications, as well as in the C&I mobile energy storage space. These resources add proficiency
in power electronics and battery management software, and we have also added considerable expertise in
designing and prototyping energy efficiency products. We have significantly increased our software
development capabilities across a variety of applications, including system-level controls, remote monitoring,
and distributed energy resource management systems. By combining advanced software development with
the expansion of our electrical engineering resources, we expect to accelerate our energy technology efforts.

We also have engineering and product management resources focused on evaluating and developing
alternative technologies that are emerging and could become commercially viable over the long term such as
fuel cells, a technology that we have also begun to explore commercially with certain equity investments
and distribution agreements in 2022. As we continue to evaluate new technologies that are more decarbonized,
digitized, and decentralized, we believe that our expertise in energy technology solutions provides us with
the capability to develop new products and services that will allow continued diversification and differentiation
in our end markets.

Intellectual Property

We are committed to research and development, and we rely on a combination of patents and
trademarks to establish and protect our proprietary rights. Our patents protect certain features and
technologies we have developed for use in our products including fuel systems, air flow, electronics and
controls, noise reduction, air-cooled engines, energy management, energy monitoring, energy storage, and
load management. We believe the existence of these patents and trademarks, along with our ongoing processes
to register additional patents and trademarks, protect our intellectual property rights and enhance our
brands and competitive position. We also use proprietary manufacturing processes that require customized
equipment. With our continuous focus on research and development, we expect to develop new intellectual
property on an ongoing basis.

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Manufacturing

We operate numerous manufacturing plants, distribution facilities and inventory warehouses located
throughout the world. We store finished goods at third-party logistics providers in the United States that
accommodate material storage and rapid response requirements of our customers. See “Item 2 — Properties”
for additional details regarding the locations and activities of our principal operations.

In recent years, we have added and continue to add manufacturing capacity through investments in

automation, improved utilization, and the expansion of our manufacturing footprint through organic
means as well as through acquisitions. Key examples of organic expansion include the significant additions
to our manufacturing footprint in recent years with new facilities in Trenton, South Carolina for home
standby generators, Hidalgo, Mexico for the production of C&I generators, and Hamilton, Ohio for the
production of electrified chore products. As demand for our products has increased significantly over the
last few years, our ability to increase capacity has been and will be critical to executing our strategic growth
priorities. We believe our vertical integration and scale in home standby generators provides a material
benefit in our ability to maintain industry-leading output with state-of-the-art manufacturing processes.

Suppliers of Raw Materials, Components and Equipment

Our primary raw material inputs are steel, copper and aluminum, all of which are purchased from third

parties and, in many cases, as part of machined or manufactured components. In certain instances, we
purchase complete equipment or systems from third-party suppliers, including from contract manufacturers.
Given our increasing focus on energy technology solutions, advanced electronic components and micro-
processors have become a larger consideration within our supply chain. Within the clean energy market,
batteries are a significant supply chain input for our energy storage systems. Over multiple decades, we have
developed an extensive network of reliable suppliers in the United States and around the world. We
continuously evaluate the quality and cost structure of our purchased components and equipment and
assess the capabilities of our supply chain. Components and equipment are sourced accordingly based on
this evaluation. For certain products we do not have internal manufacturing capabilities and rely upon a small
number of contract manufacturers to build these products or supply these components, including but not
limited to certain clean energy products or components.

Since the beginning of 2020, we have experienced a number of supply chain challenges resulting from
the COVID-19 pandemic that impacted our operations to varying degrees. While inbound and outbound
logistics delays and employee absences eased during 2022, there continues to be a heightened level of
uncertainty surrounding the global supply chain.

See “Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations”

for additional information regarding the impact of COVID-19 and other macroeconomic factors.

See “Item 1A. Risk Factors” for additional factors that can influence our supply of raw materials,

components and equipment.

Competition

The market for power generation equipment, energy storage systems, grid services solutions and other

engine powered products is competitive. We face competition from a variety of large diversified industrial
companies as well as smaller generator manufacturers, along with mobile equipment, engine powered tools,
solar inverter, battery storage and grid services providers, both domestic and internationally.

Specifically in the generator market, most of the traditional participants compete on a more focused

basis, targeting specific applications within their larger diversified product mix. We are the only significant
market participant with a primary focus on power equipment with a key emphasis on standby, portable and
mobile generators with broad capabilities across the residential, light-commercial and industrial markets.
We believe that our engineering capabilities and core focus on generators provide us with manufacturing
flexibility and enables us to maintain a competitive advantage for product innovation. We also believe our
broad product offering, diverse omni-channel distribution model and strong factory support provide
additional advantages as well.

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The Company in recent years has been evolving its business model toward more of a focus on energy

technology solutions and services, which has introduced a new set of competitors.

A summary of the primary competitors across our main product classes is as follows:

Residential products — Kohler, Briggs & Stratton, Cummins, Honda, Champion, Techtronics

International, Husqvarna, Ariens, LG Chem, Tesla, Enphase, Solar Edge, Google, Honeywell, and Emerson
along with a number of smaller domestic and foreign competitors; certain of which also have broad
operations in other manufacturing businesses.

C&I products — Caterpillar, Cummins, Kohler, IGSA, AKSA, MultiQuip, Wacker, Doosan, Atlas
Copco, Himoinsa, FG Wilson, Woodward, and Co-map, as well as other domestic and foreign competitors;
certain of which focus on the market for diesel generators as they are also diesel engine manufacturers.
Also, we compete against other regional packagers that serve local markets throughout the world.

Other products — Relative to service parts and extended warranty revenue, all of the above-named

companies are primary competitors. Relative to grid services optimization software, Autogrid and Energy
Hub, along with other grid service solution providers, are primary competitors.

In a continuously evolving market, we believe our scale and broad capabilities make us well positioned

to remain competitive. We compete primarily based on brand reputation, quality, reliability, pricing,
innovative features, breadth of product offering, product availability and factory support.

Government Incentives and Regulation, including Environmental Matters

Generac’s growing presence in energy technology solutions has increased our exposure to renewable

energy mandates, investment tax credits and other demand-creation subsidies from certain existing and
potential government incentives, such as incentives included in the Inflation Reduction Act that was passed
in 2022. These incentives cover a wide range of products and solutions, including MLPE solutions, solar
plus storage systems, grid services, and grid-edge devices, and the availability, size, and outlook for such
incentives can impact the markets for these products and solutions.

As a manufacturing company, our operations are subject to a variety of federal, state, local and foreign

laws and regulations covering environmental, health and safety matters. Applicable laws and regulations
include those governing, among other things, emissions to air, discharges to water, noise and employee safety,
as well as the generation, handling, storage, transportation, treatment, and disposal of waste and other
materials. In addition, our products are subject to various laws and regulations relating to, among other
things, emissions and fuel requirements, as well as labeling, storage, transport, and marketing.

Our products sold in the United States are regulated by the U.S. Environmental Protection Agency
(EPA), California Air Resources Board (CARB) and various other state and local air quality management
districts. These governing bodies continue to pass regulations that require us to meet more stringent emission
standards, and all of our engines and engine-driven products are regulated within the United States and its
territories. In addition, certain products in the United States are subject to safety standards as established by
various other standards and rulemaking bodies, or state and local agencies, including the U.S. Consumer
Product Safety Commission (CPSC).

Similarly, other countries have varying degrees of regulation for our products, depending upon product

application and fuel types.

See “Item 1A. Risk Factors” for additional legal and regulatory factors that can affect the products we

sell and the results of our operations.

Environment, Social, and Governance Program

Building on our inaugural Environmental, Social, and Governance (ESG) report in 2021, we published

our second ESG report in April of 2022 to update our progress in executing the various ESG goals and
initiatives that align with our “Powering a Smarter World” enterprise strategy and our purpose statement:
Lead the evolution to more resilient, efficient, and sustainable energy solutions. Importantly, we’ve also
continued our commitment to building out an effective ESG Program to help us identify material ESG topics

16

that deserve attention and resources, define metrics to measure our performance with respect to those
topics, and work towards setting goals to improve that performance. This includes making progress in further
building out our extended ESG organization by adding a number of resources to our ESG Steering
Committee and ESG Task Force, which is comprised of subject matter experts from across the Company
and receives board-level oversight from our Nominating and Corporate Governance Committee. The
information provided within our ESG Report published in April of 2022, or any future ESG Report in
2023, is not part of this report and is therefore not incorporated herein by reference. A copy of the ESG
Report is available from our Investor Relations webpage at Generac.com. We plan to publish an updated ESG
Report in April of 2023 that coincides with the filing of our annual Proxy Statement.

Human Capital

“Our People” is one of the foundational elements to our “Powering a Smarter World” enterprise
strategy and is a corporate value as well. We foster a culture of diversity and engagement to strengthen our
company while supporting individual achievement, equity, inclusivity and good corporate citizenship globally.
We believe our success is directly tied to our employees’ professional growth and personal well-being,
combined with strong families and communities.

Some examples of key human capital programs and initiatives that we are focused on include:

Health, wellness and safety — Employee health and safety is the Company’s top priority. Generac’s

Healthy & Thriving Total Rewards are based on the four pillars of balance, security, well-being and
community. These programs are designed to meet the varied and evolving needs of our diverse workforce.
We maintain an employee wellness program, incentivize healthy-living activities, and we develop and
administer company-wide policies to help ensure the safety of each employee and compliance with
government agency and other standards.

Diversity, equity and inclusion (DEI) — At Generac, people with diverse backgrounds and points of

view work together to support our customers around the globe. As an inclusive workplace, our employees
embrace diversity in all forms, celebrate differences, and treat others with equality and respect. Generac is also
focused on building understanding and awareness of DEI through education and open communication.
We sponsor employee-led Business Employee Resource Groups (BERGs) to facilitate networking and strong
connections with peers and leadership and to increase the listening and learning opportunities across our
workforce. We have expanded our DEI Learning Library and we partner with community job agencies
representing disabled clients and workforce release programs to provide job opportunities to those who face
barriers to employment.

Talent development & employee engagement — Our success is directly tied to our employees and what
we can accomplish together. We prioritize creating opportunities to help employees build careers and support
their growth as part of a meaningful and valuable employee experience. We hold internal career development
events as well as partner with local educational resources to offer on the job learning, collaborative work
experiences and formal learning programs on lean methodology and project management skills to support
progressions and advancement of our workforce. Further, we maintain an ongoing global employee
engagement initiative with targeted action plans by region, function, and business group. Action plans and
their progress are measured by global employee engagement surveys.

As of December 31, 2022, we had 9,500 employees (9,160 full time and 340 part-time and temporary

employees). Of those, approximately 4,500 employees were directly or indirectly involved in manufacturing
at our manufacturing facilities.

Domestically, we have had an “open shop” bargaining agreement for the past 50 years. The current
agreement, which expires October 17, 2026, covers our Eagle, Wisconsin facility. Additionally, our plants in
Mexico, Italy and Spain are operated under various local or national union groups. Our other facilities
are not unionized.

Available Information

The Company’s principal executive offices are located at S45 W29290 Highway 59, Waukesha,

Wisconsin, 53189 and the Company’s telephone number is (262) 544-4811. The Company’s website is

17

www.generac.com. The Company’s annual reports on Form 10-K, quarterly reports on Form 10-Q, current
reports on Form 8-K, and amendments to those reports are available free of charge through the “Investor
Relations” portion of the Company’s web site, as soon as reasonably practicable after they are filed with the
Securities and Exchange Commission (SEC). The information provided on these websites is not part of
this report and is therefore not incorporated herein by reference.

Information About Our Executive Officers

The following table sets forth information regarding our executive officers:

Name

Aaron P. Jagdfeld
York A. Ragen
Erik Wilde
Patrick Forsythe

Raj Kanuru
Norman Taffe
Kyle Raabe

Age

51
51
48
55

52
56
48

Position

President, Chief Executive Officer and Chairman
Chief Financial Officer
Executive Vice President, Industrial, Americas
Chief Technical Officer

Executive Vice President, General Counsel and Secretary
President, Energy Technology
President, Consumer Power

Aaron P. Jagdfeld has served as our Chief Executive Officer since September 2008, as a director since
November 2006 and was named Chairman in February 2016. Prior to becoming Chief Executive Officer,
Mr. Jagdfeld worked for Generac for 15 years. He began his career in the finance department in 1994 and
became our Chief Financial Officer in 2002. In 2007, he was appointed President and was responsible for
sales, marketing, engineering and product development. Prior to joining Generac, Mr. Jagdfeld worked in
the audit practice of the Milwaukee, Wisconsin office of Deloitte and Touche. Mr. Jagdfeld holds a Bachelor
of Business Administration in Accounting from the University of Wisconsin-Whitewater.

York A. Ragen has served as our Chief Financial Officer since September 2008. Prior to becoming
Chief Financial Officer, Mr. Ragen held Director of Finance and Vice President of Finance positions at
Generac. Prior to joining Generac in 2005, Mr. Ragen was Vice President, Corporate Controller at APW Ltd.,
a spin-off from Applied Power Inc., now known as Enerpac Tool Group. Mr. Ragen began his career at
Arthur Andersen in the Milwaukee, Wisconsin office audit practice. Mr. Ragen holds a Bachelor of Business
Administration in Accounting from the University of Wisconsin-Whitewater.

Erik Wilde began serving as our Executive Vice President, Industrial, Americas in July 2016. Mr. Wilde
was Vice President and General Manager of the Mining Division for Komatsu America Corp., a manufacturer
of construction, mining, and compact construction equipment, from 2013 until he joined Generac. Prior
to that role, he held leadership positions as Vice President of the ICT Business Division and Product Marketing
at Komatsu America Corp. beginning in 2005. Mr. Wilde holds a Bachelor of Business Administration in
Management from Boise State University and an M.B.A. from the Keller Graduate School of Management.

Patrick Forsythe has served as our Chief Technical Officer since January 2021. He previously served as

our Executive Vice President of Global Engineering beginning in July 2015. Prior to re-joining Generac,
Mr. Forsythe was Vice President, Global Engineering & Technology of Hayward Industries from 2008 to
2015, Vice President, Global Engineering at Ingersoll Rand Company (and the acquired Doosan Infracore
International) from 2004 to 2008, and Director of Engineering at Ingersoll Rand Company from 2002 to
2004. Prior to 2002, Mr. Forsythe worked in various engineering management capacities with Generac
from 1995 to 2002. Mr. Forsythe holds a Higher National Diploma (HND) in Mechanical Engineering from
the University of Ulster (United Kingdom), a B.S. in Mechanical Engineering, and an M.S. in Manufacturing
Management & Technology from The Open University (United Kingdom).

Raj Kanuru is our Executive Vice President, General Counsel & Secretary and is the Company’s
principal legal and compliance officer, roles that he has held since joining Generac in 2013. Prior to joining
Generac, Mr. Kanuru served as in-house counsel at Caterpillar Inc. for almost 14 years within various
leadership roles, including in Caterpillar’s Securities, Regulatory and Tax group, in Caterpillar Financial,
and in Caterpillar’s Energy & Transportation group. From 2009 to 2013, Mr. Kanuru served as Vice President,

18

General Counsel and Secretary of Progress Rail Services Inc., and its subsidiaries (a Caterpillar company).
He began his legal career as a senior associate in the tax consulting practice of Arthur Andersen LLP.
Mr. Kanuru holds a Bachelor of Science in Finance degree from Birmingham-Southern College and received
his Juris Doctor degree from the University of Alabama.

Norman Taffe began serving as President — Energy Technology in August 2022. Prior to joining

Generac, Mr. Taffe was Executive Vice President North America Residential of SunPower Corporation
from 2018 to 2021. Prior to this, Mr. Taffe was Executive Vice President — Products and Vice President of
Power Plant Products and Solutions from 2013 to 2018. Mr. Taffe also worked in various engineering and
marketing management capacities at Cypress Semiconductor from 1989 to 2012, including Executive Vice
President — Consumer & Computation Devices from 2005 to 2012. Mr. Taffe holds a Bachelor of Science in
Electrical Engineering from the University of Michigan and an Executive MBA from Harvard Business
School.

Kyle Raabe has served as our President, Consumer Power since November 2019. Prior to rejoining
Generac, Mr. Raabe was Senior Vice President of North American Sales, Demand Planning and Sales
Operations from 2018 through 2019 and Vice President of Sales for the Commercial Security and Safety
groups from 2015 through 2018 at The Master Lock Corporation, a manufacturer of locks, combination
padlocks and other security products. Prior to working at The Master Lock Corporation, Mr. Raabe led
multiple groups at Generac Power Systems from 2007 through 2015 as Director of Wholesale and Dealer
Distribution, Vice President Wholesale Distribution Sales and Vice President, Industrial Distribution
Sales. Before joining Generac, Kyle served at Veolia North America, Environmental Services leading Midwest
Regional Service Operations. Mr. Raabe holds a BA, Biological Science from Lawrence University.

Item 1A. Risk Factors

You should carefully consider the following risks. These risks could materially affect our business,

results of operations or financial condition, cause the trading price of our common stock to decline
materially or cause our actual results to differ materially from those expected or those expressed in any forward-
looking statements made by us. These risks are not exclusive, and additional risks to which we are subject
include, but are not limited to, the factors mentioned under “Forward-Looking Statements” and the risks of
our businesses described elsewhere in this Annual Report.

Risk factors related to our business and industry

Decreases in the availability and quality, or increases in the cost, of raw materials, key components and labor
we use to make our products could materially reduce our earnings.

The principal raw materials that we use to produce our products are steel, copper and aluminum as well

as batteries and advanced electronic components. We also source a significant number of component parts
from third parties that we utilize to manufacture our products. The prices of those raw materials and
components are susceptible to significant fluctuations due to trends in supply and demand, commodity
prices, currencies, transportation costs, government regulations and tariffs, price controls, economic conditions
and other unforeseen circumstances beyond our control. In fact, we have recently seen such trends
significantly impact our business resulting in higher costs and shortages in materials, components and labor,
and such impacts may continue for the foreseeable future. We typically do not have long-term supply
contracts in place to ensure the raw materials and components we use are available in necessary amounts or
at fixed prices. In the short term, we have been unable to fully mitigate raw material or component price
increases through product design improvements, price increases to our customers, manufacturing productivity
improvements, or hedging transactions, and if our mitigation efforts continue to not be fully effective in
the short or long term, our profitability could be adversely affected. We implemented multiple rounds of price
increases in 2021 and 2022 to combat rising input costs, and the realization of these pricing actions in 2022
have partially offset the margin impact from these rising input costs. Also, our ability to continue to obtain
quality materials and components is subject to the continued reliability and viability of our suppliers,
including in some cases, suppliers who are the sole source of certain important components. It has been
challenging to consistently obtain adequate, cost efficient or timely deliveries of certain required raw materials
and components, or sufficient labor resources while we ramp up production to meet higher levels of

19

demand, and if this trend continues, we may be unable to manufacture sufficient quantities of products on
a timely basis. This could cause us to lose additional sales, incur additional costs, delay new product
introductions or suffer harm to our reputation.

We depend upon a small number of outside contract manufacturers and component suppliers for certain
products, and our business and operations could be disrupted if we encounter problems with these parties.

For certain products we do not have internal manufacturing capabilities and rely upon a small number of

contract manufacturers to build these products or supply these components, including but not limited to
certain clean energy products or components. The timing of purchases in future periods could differ materially
from our estimates due to fluctuations in demand requirements related to varying sales levels as well as
changes in economic conditions. Further, the revenues that our contract manufacturers generate from our
orders may represent a relatively small percentage of their overall revenues. As a result, fulfilling our orders
may not be considered a priority in the event of constrained ability to fulfill all of their customer obligations
in a timely manner. If any of these contract manufacturers or component suppliers were unable or unwilling
to manufacture or produce our products in required volumes and at high quality levels or renew existing
terms under supply agreements, we would have to identify, qualify and select acceptable alternative contract
manufacturers, which may not be available to us on favorable terms, if at all. Our reliance on such contract
manufacturers makes us vulnerable to possible capacity constraints and reduced control over component
availability, delivery schedules, quality issues, manufacturing yields and costs. If any of these suppliers
reduce or eliminate the supply of the components to us in the future, our revenues, business, financial
condition and results of operations would be adversely impacted.

Our business could be negatively impacted if we fail to adequately protect our intellectual property rights or if
third parties claim that we are in violation of their intellectual property rights.

We consider our intellectual property rights to be important assets, and seek to protect them through a

combination of patent, trademark, copyright and trade secret laws, as well as licensing and confidentiality
agreements. These protections may not be adequate to prevent third parties from using our intellectual
property without our authorization, breaching any confidentiality agreements with us, copying or reverse
engineering our products, or developing and marketing products that are substantially equivalent to or
superior to our own. The unauthorized use of our intellectual property by others could reduce our competitive
advantage and harm our business. Not only are intellectual property-related proceedings burdensome and
costly, but they could span years to resolve and we might not ultimately prevail. We cannot guarantee that any
patents, issued or pending, will provide us with any competitive advantage or will not be challenged by
third parties. Moreover, the expiration of our patents may lead to increased competition with respect to
certain products. If we fail to protect our intellectual property and other proprietary rights, or if such
intellectual property and proprietary rights are infringed, misappropriated or otherwise violated, our business,
results of operations or financial condition could be materially harmed.

In addition, we cannot be certain that we do not or will not infringe third parties’ intellectual property
rights. We currently are, and have previously been, subject to such third party infringement claims, and may
continue to be in the future. Any such claim, even if it is believed to be without merit, may be expensive
and time-consuming to defend, subject us to damages, cause us to cease making, using or selling certain
products that incorporate the disputed intellectual property, require us to redesign our products, divert
management time and attention, and/or require us to enter into costly royalty or licensing arrangements. In
addition, we may not prevail in such proceedings. An adverse outcome of any such proceeding may
reduce our competitive advantage or otherwise harm our financial condition and our business.

We may incur costs and liabilities as a result of product liability and other claims.

We face a risk of exposure to current and future product liability claims alleging to arise from the use

of our products and that may purportedly result in injury or other damage. Although we currently maintain
product liability insurance coverage, we may not be able to obtain such insurance on acceptable terms in
the future, if at all, or obtain insurance that will provide adequate coverage against potential claims. Product
liability claims can be expensive to defend and can divert the attention of management and other personnel
for long periods of time, regardless of the ultimate outcome. A significant unsuccessful product liability

20

defense could have a material adverse effect on our financial condition and results of operations. In
addition, we believe our business depends on the strong brand reputation we have developed. If our
reputation is damaged, we may face difficulty in maintaining our market share and pricing with respect to
some of our products, which could reduce our sales and profitability. We have experienced, and may continue
to experience, product liability claims or other product related claims, including higher warranty costs or
product recalls, which may impact our reputation and resulting sales and profitability. For example, we have
and may continue to experience product liability, product quality or reliability claims, or warranty claims
with respect to certain clean energy products, including being subject to certain consumer product class action
lawsuits in relation to such products. In the third quarter of 2022, we recognized a charge of $37.3 million
related to clean energy product warranty costs. In the event such product or warranty related claims were to
be significantly higher in the future, or we incur losses or other damages associated with current or future
product liability lawsuits or product related claims, this may continue to adversely affect our reputation or
brand quality in relation to such products, subject us to significantly increased costs, and otherwise materially
harm our results of operation, financial condition and our business.

For further information, see footnote “18. Commitments and Contingencies”.

Demand for the majority of our products is significantly affected by unpredictable power outage activity that
can lead to substantial variations in, and uncertainties regarding, our financial results from period to period.

Sales of our products are subject to consumer buying patterns, and demand for the majority of our
products is affected by power outage events caused by thunderstorms, hurricanes, ice storms, blackouts,
public safety power shutoffs, and other power grid reliability issues. The impact of these outage events on
our sales can vary depending on the location, frequency and severity of the outages. Sustained periods
without major power disruptions can lead, and in the past have led, to reduced consumer awareness of the
benefits of standby and portable generator products and can result and have previously resulted in reduced
sales growth rates and excess inventory. There are smaller, more localized power outages that occur frequently
that drive a baseline level of demand for back-up power solutions. The lack of major power outage events
and fluctuations to the baseline levels of power outage activity are part of managing our business, and these
fluctuations could have, and previously have had, an adverse effect on our net sales and profits. Despite
their unpredictable nature, we believe power disruptions create awareness and accelerate adoption of our
home standby products.

Demand for our products is significantly affected by durable goods spending by consumers and businesses, and
other macroeconomic conditions.

Our business is affected by general economic conditions, and uncertainty or adverse changes, such as
the prolonged downturn in U.S. residential investment and the impact of more stringent credit standards
and rising interest rates or inflation. These have previously led and could lead again to a decline in demand
for our products and pressure to reduce our prices. Our sales of light-commercial and industrial generators are
affected by conditions in the non-residential construction sector and by the capital investment trends for
small and large businesses and municipalities. If these businesses and municipalities cannot access credit
markets or do not utilize discretionary funds to purchase our products as a result of the economy or other
factors, our business could suffer and our ability to realize benefits from our strategy of increasing sales in the
light-commercial and industrial sectors could be adversely affected. In addition, consumer confidence and
home remodeling expenditures have a significant impact on sales of our residential products, and prolonged
periods of weakness in consumer durable goods spending has previously had, and could again have a
material impact on our business. We currently do not have any material contracts with our customers which
call for committed volume, and we cannot guarantee that our current customers will continue to purchase
our products at the same level, if at all. If general economic conditions or consumer confidence were to
worsen, or if the non-residential construction sector or rate of capital investments were to decline, our net
sales and profits would likely be adversely affected. Changes in government monetary or fiscal policies
may negatively impact our results, including increases in interest rates or sustained inflationary pressure
which could negatively affect overall growth and impact sales of our products. Additionally, timing of capital
spending by our national account customers can vary from quarter-to-quarter based on capital availability
and internal capital spending budgets. Also, the availability of renewable energy mandates and investment tax
credits and other subsidies can have an impact on the demand for energy storage systems. Our global

21

operations are exposed to political and economic risks, commercial instability and events beyond our
control in the countries in which we operate. Such risks or events may disrupt our supply chain and not
enable us to produce products to meet customer demand.

The industries in which we compete are highly competitive, and our failure to compete successfully could
adversely affect our results of operations and financial condition.

We operate in markets that are highly competitive. Some of our competitors have established brands
and are larger in size or are divisions of large, diversified companies which have substantially greater financial
resources than we do. Some of our competitors have and may continue to be willing to reduce prices and
accept lower margins in order to compete with us. In addition, we could face new competition from large
international or domestic companies with established brands that enter our end markets. Demand for our
products may also be affected by our ability to respond to changes in design and functionality, to respond
to downward pricing pressure, and to provide shorter lead times for our products than our competitors. If we
are unable to respond successfully to these competitive pressures, we could lose market share, which could
have an adverse impact on our results. For further information, see “Item 1 — Business — Competition”.

Our industry is subject to technological change, and our failure to continue developing new and improved products
and to bring these products rapidly to market could have an adverse impact on our business.

New products, or refinements and improvements to our existing products, may have technical failures,

delayed introductions, higher than expected production costs or may not be well accepted by our customers.
If we are not able to anticipate, identify, develop and market high-quality products in line with technological
advancements that respond to changes in customer preferences, demand for our products could decline and
our operating results could be adversely affected.

We rely on independent dealers and distribution partners, and the loss of these dealers and distribution
partners, or of any of our sales arrangements with significant private label, national, retail or equipment rental
customers, would adversely affect our business.

We depend on the services of independent distributors and dealers to sell and install our products and

provide service and aftermarket support to our end customers. Their capacity constraints and/or inability to
install and service our products could limit our ability to maintain and grow our sales. For example, since
the second half of 2022 we experienced, and will continue to experience through the first half of 2023 or until
inventory levels normalize, higher field inventories and lower orders from our channel partners for home
standby generators given installation capacity constraints in our distribution network. We also rely on our
distribution channels to drive awareness for our product categories and our brands. In addition, we sell our
products to end users through private label arrangements with leading home equipment, electrical
equipment and construction machinery companies; arrangements with top retailers and equipment rental
companies; and our direct national accounts with telecommunications and other industrial customers. Our
distribution agreements and any contracts we have with large national, retail and other customers are typically
not exclusive, and many of the distributors with whom we do business also offer competitors’ products and
services.

Impairment of our relationships with our distributors, dealers or large customers, loss of a substantial

number of these distributors or dealers or of one or more large customers, or an increase in our distributors’
or dealers’ sales of our competitors’ products to our customers or of our large customers’ purchases of our
competitors’ products could materially reduce our sales and profits. For example, we have had, and may
continue to have, disputes with one or more customers, distributors or dealers to whom we sell our products,
including clean energy products, and this may reduce or limit the sales growth for such products. In the third
quarter of 2022, we had a key clean energy product customer that filed for Chapter 7 bankruptcy, which
adversely impacted our clean energy sales in the last six months of the year. Additionally, our ability to
successfully realize our growth strategy is dependent in part on our ability to identify, attract and retain new
distributors at all layers of our distribution platform, including increasing the number of energy storage
distributors, and we cannot be certain that we will be successful in these efforts. For further information, see
“Item 1 — Business — Distribution Channels and Customers”.

22

We are unable to determine the specific impact of changes in selling prices or changes in volumes or mix of our
products on our net sales.

Because of the wide range of products that we sell, the level of customization for many of our
products, the frequent rollout of new products, the different accounting systems utilized, and the fact that
we do not apply pricing changes uniformly across our entire portfolio of products, we are unable to determine
with specificity the effect of volume or mix changes or changes in selling prices on our net sales.

Policy changes affecting international trade could adversely impact the demand for our products and our
competitive position.

Changes in government policies on foreign trade and investment can affect the demand for our
products, impact the competitive position of our products or prevent us from being able to sell products in
certain countries. Our business benefits from free trade agreements, and efforts to withdraw from, or
substantially modify such agreements, in addition to the implementation of more restrictive trade policies,
such as more detailed inspections, higher tariffs, import or export licensing requirements, exchange controls
or new barriers to entry, could have a material adverse effect on our results of operations, financial condition
or cash flows. For example, we are experiencing increased tariffs on certain of our products and product
components. However, these tariffs have not ultimately had a material adverse effect on our results due to
the implementation of various mitigation efforts in conjunction with our supply chain and end market
partners. In addition, certain of our products have and may continue to be subject to the imposition of higher
duties as a result of anti-dumping and countervailing duties applied against them. To the extent such
governmental actions, duties or tariffs are applied to such products, it could adversely affect our results of
operations, financial condition and business.

Risk factors related to our operations

The loss of any key members of our senior management team or key employees could disrupt our operations
and harm our business.

Our success depends, in part, on the efforts of certain key individuals, including the members of our
senior management team, who have significant experience in the energy products and solutions industry. If,
for any reason, our senior executives do not continue to be active in management, or if key employees
leave our company, our business, financial condition or results of operations could be adversely affected.
Failure to continue to attract or retain these individuals at reasonable compensation levels could have a
material adverse effect on our business, liquidity and results of operations. If we need to replace any of these
individuals in the near future, the loss of the services could disrupt our operations and have a material
adverse effect on our business if we do not have effective succession plans in place.

Disruptions caused by labor disputes or organized labor activities could harm our business.

We may from time to time experience union organizing activities in our non-union facilities. Disputes

with the current labor union or new union organizing activities could lead to work slowdowns or stoppages
and make it difficult or impossible for us to meet scheduled delivery times for product shipments to our
customers, which could result in loss of business. In addition, union activity could result in higher labor costs,
which could harm our financial condition, results of operations and competitive position. A work stoppage
or limitations on production at our facilities for any reason could have an adverse effect on our business,
results of operations and financial condition. In addition, many of our suppliers have unionized work forces.
Strikes or work stoppages experienced by our customers or suppliers could have an adverse effect on our
business, results of operations and financial condition.

We may experience material disruptions to our manufacturing operations.

While we seek to operate our facilities in compliance with applicable rules and regulations and take

measures to minimize the risks of disruption at our facilities, a material disruption at one of our
manufacturing facilities could prevent us from meeting customer demand, reduce our sales and/or negatively
impact our financial results. Any of our manufacturing facilities, or any of our equipment within an
otherwise operational facility, could cease operations unexpectedly due to a number of events, including:

23

• equipment or information technology infrastructure failure;

• disruptions in the transportation infrastructure including roads, bridges, railroad tracks and

container ports;

• fires, floods, tornadoes, earthquakes, disease, pandemics, acts of violence, or other catastrophes; and

• other operational problems.

In addition, a significant portion of our manufacturing and production facilities are in Wisconsin
within a 100-mile radius of each other. We could experience prolonged periods of reduced production due
to unforeseen events occurring in or around our manufacturing facilities in Wisconsin. In the event of a
business interruption at our facilities, in particular our Wisconsin facilities, we may be unable to shift
manufacturing capabilities to alternate locations, accept materials from suppliers or meet customer shipment
needs, among other severe consequences. Such an event could have a material and adverse impact on our
financial condition and results of our operations.

We are vulnerable to supply disruptions from single-sourced suppliers.

We single-source certain types of parts in our product designs. Delays in our suppliers’ deliveries have

impaired, and may continue to impair, our ability to deliver products to our customers. A wide variety of
factors could cause such delays including, but not limited to, lack of capacity, economic downturns, availability
of credit, logistical challenges, labor or material shortages, trade restrictions, weather events, political
instability, wars, terrorism, civil unrest, disease or natural disasters.

We may not realize all of the anticipated benefits of our acquisitions or those benefits may take longer to
realize than expected. We may also encounter significant unexpected difficulties in integrating acquired
businesses.

Our ability to realize the anticipated benefits of our acquisitions will depend, to a large extent, on our

ability to integrate the acquired businesses with our business. The integration of independent businesses is a
complex, costly and time-consuming process. Further, integrating and managing businesses with
international operations may pose challenges not previously experienced by our management. As a result,
we may be required to devote significant management attention and resources to integrating the business
practices and operations of any acquired businesses with ours. The integration process may disrupt our
business and, if implemented ineffectively, could preclude realization of the full benefits expected by us.
Our failure to meet the challenges involved in integrating an acquired business into our existing operations
or otherwise to realize the anticipated benefits of the transaction could cause an interruption of, or a loss of
momentum in, our activities and could adversely affect our results of operations.

In addition, the overall integration of our acquired businesses may result in material unanticipated

problems, expenses, liabilities, competitive responses, loss of customer relationships, and diversion of
management’s attention, and may cause our stock price to decline. The difficulties of combining the
operations of acquired businesses with ours include, among others:

• managing a larger company;

• maintaining employee morale and retaining key management and other employees;

• complying with newly applicable domestic and foreign regulations as we enter new product and

geographic markets;

• integrating two business cultures, which may prove to be incompatible;

• the possibility of faulty assumptions underlying expectations regarding the integration process;

• retaining existing customers and attracting new customers;

• consolidating corporate and administrative infrastructures and eliminating duplicative operations;

• the diversion of management’s attention from ongoing business concerns and performance shortfalls

as a result of management’s attention to the acquisition;

24

• unanticipated issues in integrating information technology, communications and other systems;

• complying with changes in applicable or new laws and regulations;

• managing tax costs or inefficiencies associated with integrating the operations or supply chain of the

combined company;

• unforeseen liabilities, expenses or delays associated with the acquisition;

• difficulty comparing financial reports due to differing financial and/or internal reporting systems;

and

• making any necessary modifications to internal financial control standards to comply with the

Sarbanes-Oxley Act of 2002 and the rules and regulations promulgated thereunder.

Many of these factors will be outside of our control and any one of them could result in increased
costs, decreases in the amount of expected revenues and diversion of management’s time and energy, which
could materially impact our business, financial condition and results of operations. In addition, even if
the operations of our acquired businesses are integrated successfully with our operations, we may not realize
the full benefits of the transaction, including the synergies, cost savings or sales or growth opportunities
that we expect. These benefits may not be achieved within the anticipated time frame, or at all, and additional
unanticipated costs may be incurred in the integration or management of our businesses. All these factors
could cause dilution to our earnings per share, decrease or delay the expected accretive effect of the acquisition,
and cause a decrease in the price of our common stock. As a result, we cannot be assured that the
combination of our acquisitions with our business will result in the realization of the full benefits anticipated
from the transaction.

A significant portion of our purchased components are sourced in foreign countries, exposing us to additional
risks that may not exist in the United States.

We source a significant portion of our purchased components overseas, primarily in Asia and Europe.
Our international sourcing subjects us to a number of potential risks in addition to the risks associated with
third-party sourcing generally. Such risks include:

• inflation or changes in political and economic conditions;

• logistical challenges, including extended container port congestion, and higher logistics costs;

• unstable regulatory environments;

• changes in import and export duties;

• domestic and foreign customs and tariffs;

• currency rate fluctuations;

• trade restrictions;

• labor or civil unrest;

• disputes in our relationships with certain contract manufacturers or suppliers;

• communications challenges; and

• other restraints and burdensome taxes.

These factors have had in the past and are currently having an adverse effect on our ability to efficiently

and cost effectively source our purchased components overseas. In addition, we are experiencing higher
logistics costs due to the current challenging supply chain environment. Additionally, if the U.S. dollar were
to depreciate significantly against the currencies in which we purchase raw materials from foreign suppliers,
our cost of goods sold could increase materially, which would adversely affect our results of operations.

25

Risk factors related to legal and regulatory matters

As a U.S. corporation that conducts business in a variety of foreign countries, we are subject to the Foreign
Corrupt Practices Act and a variety of anti-corruption laws worldwide. A determination that we violated any
of these laws may affect our business and operations adversely.

The U.S. Foreign Corrupt Practices Act (FCPA) generally prohibits U.S. companies and their

intermediaries from making improper payments to foreign officials for the purpose of obtaining or keeping
business. The United Kingdom Bribery Act (UKBA) prohibits domestic and foreign bribery of the
private sector as well as public officials. Any determination that we have violated any anti-corruption laws
could have a material adverse effect on our financial position, operating results and cash flows.

Costs associated with lawsuits, investigations or adverse rulings in enforcement or other legal proceedings may
have an adverse effect on our results of operations.

We are subject to a variety of legal proceedings and legal compliance risks. We currently face risk of
exposure to various types of claims, lawsuits and government investigations, and may continue to face such
risks in the future. We are currently and, may in the future be, involved in various claims and lawsuits
related to product design, safety, manufacture and performance liability, contracts, employment issues,
environmental matters, intellectual property rights, tax, securities, regulatory compliance, and other legal
proceedings that arise in and outside of the ordinary course of our business. The industries in which we
operate are also periodically reviewed or investigated by regulators, and we are subject to and may continue
to be subject to such investigations and claims, including by the CPSC and EPA, which could lead to
enforcement actions, fines and penalties or the assertion of private litigation claims. For example, on
November 30, 2022, the CPSC notified the Company of its intention to recommend the imposition of a
penalty for failing to timely submit a report under section 19(a)(4) of the Consumer Product Safety Act
(“CPSA”), 15 U.S.C. § 2068(a)(4), in relation to certain portable generators that were subject to a recall
announcement on July 29, 2021. In addition, on October 28, 2022, Generac Power received a grand jury
subpoena from the U.S. Attorney for the Eastern District of Michigan, as a result of which the Company
became aware of an enforcement investigation by the U.S. Department of Justice (“DOJ”). The subpoena
requests similar documents and information provided by the Company to the U.S. EPA and the CARB in
response to civil document requests related to the Company’s compliance with emissions regulations for
approximately 1,850 portable generators produced by the Company in 2019 and 2020 and sold in 2020. The
Company is cooperating with both the DOJ and the EPA and CARB inquiries. It is not possible to
predict with certainty the outcome of such claims, or any other current or future claims, investigations and
lawsuits, and we could in the future incur judgments, fines or penalties or enter into settlements of lawsuits
and claims that could have an adverse effect on our reputation, business, results of operations or financial
condition in any particular period.

The nature of our operations means that legal and compliance risks will continue to exist and additional

legal proceedings and other contingencies, the outcome of which cannot be predicted with certainty, may
arise from time to time. In addition, subsequent developments in legal proceedings or investigations may affect
our assessment and estimates of loss contingencies recorded as a reserve and require us to make payments
in excess of our reserves, which could have an adverse effect on our reputation, business and results of
operations or financial condition.

For further information, see footnote “18. Commitments and Contingencies”.

Our operations are subject to various environmental, health and safety laws and regulations, and non-compliance
with or liabilities under such laws and regulations could result in substantial costs, fines, sanctions and claims.

Our operations are subject to a variety of foreign, federal, state and local environmental, health and
safety laws and regulations including those governing, among other things, emissions to air; discharges to
water; noise; and the generation, handling, storage, transportation, treatment and disposal of waste and other
materials. In addition, under federal and state environmental laws, we could be required to investigate,
remediate and/or monitor the effects of the release or disposal of materials both at sites associated with past
and present operations and at third-party sites where wastes generated by our operations were disposed.
This liability may be imposed retroactively and whether or not we caused, or had any knowledge of, the

26

existence of these materials and may result in our paying more than our fair share of the related costs.
Violations of or liabilities under such laws and regulations could result in substantial costs, fines and civil or
criminal proceedings or personal injury and workers’ compensation claims.

Our products are subject to substantial government regulation.

Our products are subject to extensive statutory and regulatory requirements governing, among other

things, emissions, noise, labeling, transport, product content, product safety, and data privacy, including
standards imposed by the EPA, CARB, CPSC and other regulatory agencies around the world. Also, as we
increase our connectivity with our products and customers, we may be required to comply with additional
data privacy and cybersecurity regulations. For example, personal privacy and data security have become
significant issues in the United States, Europe, and in many other jurisdictions in which we operate. The
regulatory framework for privacy and security issues worldwide is rapidly evolving and is likely to remain
uncertain for the foreseeable future. In the United States, these include rules and regulations promulgated or
pending under the authority of federal agencies, state attorneys general, legislatures, and consumer
protection agencies. Internationally, many jurisdictions in which we operate have established their own data
security and privacy legal framework with which we, relevant suppliers, and customers must comply.
Although we have implemented certain policies, procedures, and, in other cases, contractual arrangements
designed to facilitate compliance with applicable privacy and data security laws and standards, any inability
or perceived inability to adequately address privacy and security concerns, even if unfounded, or comply
with applicable privacy and data security laws, regulations, and policies, could result in additional fines, costs,
and liabilities to us, damage our reputation, inhibit sales, and adversely affect our business.

These laws are constantly evolving and many are becoming increasingly stringent. As a further
example, recent CARB regulations that will prohibit future sales in California of certain small off-road
engines may negatively affect the long-term sales of certain products we sell today in that state. In addition,
some cities or municipalities have imposed, or are considering, limiting natural gas connections to new
buildings or imposing additional permitting restrictions which could adversely affect the sales of certain
products we sell in such jurisdictions. Changes in applicable laws or regulations, or in the enforcement thereof,
could require us to redesign or recall our products and could adversely affect our business or financial
condition in the future. Developing and marketing products to meet such new requirements could result in
substantial additional costs that may be difficult to recover in some markets. In some cases, we may be required
to modify our products or develop new products to comply with new regulations, particularly those
relating to air emissions and carbon monoxide. Typically, additional costs associated with significant
compliance modifications are passed on to the market.

We have also recently been, and continue to be, subject to product recall actions and related applicable

regulatory compliance inquiries by regulatory authorities. The failure to comply with existing and future
regulatory standards or requirements could adversely affect our position in the markets we serve, our
reputation, business, results of operations or financial condition in any particular period.

Risk factors related to cybersecurity

Failures or security breaches of our networks or information technology systems could have an adverse effect
on our business.

We rely heavily on information technology (IT) both in our products and services for customers and in
our IT systems used to run our business. Further, we collect and store sensitive information in cloud-based
data centers and on our networks. Government agencies and security experts have warned about growing risks
of hackers, cyber-criminals, malicious insiders and other actors targeting confidential information and all
types of IT systems. These actors may engage in fraudulent activities, theft of confidential or proprietary
information and sabotage or ransomware.

Our IT systems, our connected products, and our confidential information may be vulnerable to
damage or intrusion from a variety of attacks including computer viruses, worms or other malicious
software programs. The risk of such attacks may increase as we integrate newly acquired companies or
develop new connected products and related software. These attacks pose a risk to the security of our
products, private data, systems and networks and those of our customers, suppliers and third-party service

27

providers, as well as to the confidentiality of our information and the integrity and availability of our data.
While we attempt to mitigate these risks through board oversight, hiring additional internal cyber-security
professionals to manage these risks, enhancing controls, due diligence, employee training and communication,
third party intrusion testing, system hardening, email and web filters, regular patching, multi-factor
authentication, surveillance, encryption, and other measures, we remain vulnerable to information security
threats.

We monitor certain cyber security threats and vulnerabilities in our systems, and we have experienced

viruses and attacks targeting our IT systems and networks. Such prior events, to date, have not had a material
impact on our financial condition, results of operations or liquidity. Despite the precautions we take, we
have had, and could have again, an intrusion or infection of our systems or connected products. While such
intrusions or infections to date have not resulted in the significant disruption of our business, or a loss of
proprietary or confidential information, we cannot guarantee the same for future intrusions or infections.
Similarly, an attack on our IT systems or connected products could result in theft or disclosure of trade secrets
or other intellectual property, a breach of confidential customer or employee information, or product
failure or misuse. Any such events could have an adverse impact on sales, harm our reputation and cause us
to incur legal liability and increased costs to address such events and related security concerns. As the
threats evolve and become more potent, we may incur additional costs to secure the products that we sell, as
well as our data and infrastructure of networks and devices.

Risk factors related to COVID-19

The duration and scope of the impacts of the COVID-19 pandemic are uncertain and may continue to
adversely affect our operations, supply chain, distribution, and demand for certain of our products and services.

The global outbreak of COVID-19 and related variants has created and may continue to create
significant uncertainty within the global markets that we serve to the extent the COVID-19 outbreak may
continue to spread, including the impact of identified or potential new variants. We have operations, customers
and suppliers in countries significantly impacted by COVID-19. Governmental authorities around the
world have taken or may take again in the future a variety of measures to slow the spread of COVID-19,
including travel bans or restrictions, increased border controls or closures, quarantines, shelter-in-place orders
and business shutdowns and such authorities may impose additional restrictions in the future. We have
also taken actions to protect our employees and to mitigate the spread of COVID-19 within our business.
There can be no assurance that the measures implemented by governmental authorities or our own actions
will be effective or achieve their desired results in a timely fashion.

The impact of COVID-19 has resulted in and may in the future result in disruptions to our
manufacturing operations and supply chain, which could negatively impact our ability to meet customer
demand. Our forward-looking statements assume that our production facilities, supply chain and distribution
partners continue to operate during the pandemic. To date, we have been able to operate the majority of
our facilities. If we were to encounter a significant work stoppage, disruption, or outbreak due to COVID-19
at one or more of our locations or suppliers, we may not be able to satisfy customer demand for a period
of time.

Furthermore, the impact of COVID-19 on the economy, demand for our products and impacts to our

operations, including the measures taken by governmental authorities to address it, may precipitate or
exacerbate other risks and/or uncertainties, including specifically many of the risk factors set forth in this
Annual Report, including inflationary costs, disruptions due to labor shortages, supply chain disruptions, and
risks related to the fair market value of intangible assets that could lead to an impairment, which may have
a significant impact on the Company’s operating results and financial condition, although we are unable to
predict the extent or nature of these impacts at this time.

Risk factors related to our capital structure

We have indebtedness which could adversely affect our cash flow and our ability to make payments on our
indebtedness.

As of December 31, 2022 we had total indebtedness of $1,430.8 million. Our level of indebtedness
increases the possibility that we may be unable to generate cash sufficient to pay, when due, the principal of,

28

interest on or other amounts due in respect of our indebtedness. While we maintain interest rate swaps
covering a portion of our outstanding debt, our interest expense could increase if interest rates increase
because debt under our credit facilities bears interest at a variable rate based on Secured Overnight Financing
Rate (SOFR) or other base rate. In connection with our credit agreement amendment in June 2022, SOFR
became the new benchmark interest rate for the new Tranche A Term Loan Facility and the Revolving Facility,
and all LIBOR provisions applicable to the existing Tranche B Term Loan Facility were replaced with
SOFR provisions. If we do not have sufficient earnings to service our debt, we may be required to refinance
all or part of our existing debt, sell assets, borrow more money or sell securities, none of which we can
guarantee we will be able to do. Our Term Loan B matures on December 13, 2026, and our Term Loan A as
well as our Revolving Facility mature on June 29, 2027.

The terms of our credit facilities restrict our current and future operations, particularly our ability to respond
to changes in our business or to take certain actions.

Our credit facilities contain, and any future indebtedness of ours or our subsidiaries would likely
contain, a number of restrictive covenants that impose operating and financial restrictions on us and our
subsidiaries, including limitations on our ability to engage in acts that may be in our best long-term interests.
These restrictions set limitations on, among other things, our ability to:

• incur liens;

• incur or assume additional debt or guarantees or issue preferred stock;

• pay dividends, or make redemptions and repurchases, with respect to capital stock;

• prepay, or make redemptions and repurchases of, subordinated debt;

• make loans and investments;

• make capital expenditures;

• engage in mergers, acquisitions, asset sales, sale/leaseback transactions and transactions with

affiliates;

• change the business conducted by us or our subsidiaries; and

• amend the terms of subordinated debt.

The operating and financial restrictions in our credit facilities and any future financing agreements
may adversely affect our ability to finance future operations or capital needs or to engage in other business
activities. A breach of any of the restrictive covenants in our credit facilities would result in a default. If any
such default occurs, the lenders under our credit facilities may elect to declare all outstanding borrowings,
together with accrued interest and other fees, to be immediately due and payable, or enforce their security
interest, any of which would result in an event of default. The lenders will also have the right in these
circumstances to terminate any commitments they have to provide further borrowings. Our existing credit
facilities do not contain any financial maintenance covenants.

We may need additional capital to finance our growth strategy or to refinance our existing credit facilities, and
we may not be able to obtain it on acceptable terms, or at all, which may limit our ability to grow.

We may require additional financing to expand our business. Financing may not be available to us or

may be available to us only on terms that are not favorable. The terms of our senior secured credit facilities
limit our ability to incur additional debt. In addition, economic conditions, including a downturn in the credit
markets, could impact our ability to finance our growth on acceptable terms or at all. If we are unable to
raise additional funds or obtain capital on acceptable terms, we may have to delay, modify or abandon some
or all of our growth strategies. In the future, if we are unable to refinance our credit facilities on acceptable
terms, our liquidity could be adversely affected.

Our total assets include goodwill and other indefinite-lived intangibles. If we determine these have become
impaired, our net income could be materially adversely affected.

Goodwill represents the excess of cost over the fair market value of net assets acquired in business
combinations. Indefinite-lived intangibles are comprised of certain tradenames. At December 31, 2022,

29

goodwill and other indefinite-lived intangibles totaled $1,529.2 million. We review goodwill and other
intangibles at least annually for impairment and any excess in carrying value over the estimated fair value is
charged to the statement of comprehensive income. Future impairment may result from, among other
things, deterioration in the performance of an acquired business or product line, adverse market conditions,
a significant increase in interest rate, changes in the competitive landscape, adverse changes in applicable
laws or regulations, including changes that restrict the activities of an acquired business or product line, and
a variety of other circumstances including any of the risk factors noted above. A reduction in net income
resulting from the write-down or impairment of goodwill or indefinite-lived intangibles could have a material
adverse effect on our financial statements. Refer to the Critical Accounting Policies and Estimates in
Item 7 of this Annual Report on Form 10-K for further information regarding the Company’s process for
evaluating its goodwill for impairment.

Item 1B. Unresolved Staff Comments

None.

Item 2. Properties

We own or lease manufacturing, distribution, R&D, and office facilities globally totaling over five

million square feet. We also utilize third party inventory warehouses that accommodate material storage
and rapid response requirements of our customers. The following table provides information about our
principal owned or leased facilities exceeding 20,000 square feet:

Location

Waukesha, WI
Pewaukee, WI
Eagle, WI
Whitewater, WI
Oshkosh, WI
Berlin, WI
Jefferson, WI
Janesville, WI
Richfield, WI
Trenton, SC

Stockton, CA
Corona, CA
Hamilton, OH
Maquoketa, IA
South Burlington, VT
South Portland, ME
Marlborough, MA
Toronto, Canada
Mexico City, Mexico
Hidalgo, Mexico

Casole d’Elsa, Italy
Balsicas, Spain
Foshan, China
Saint-Nizier-sous-Charlieu,
France

Owned/
Leased

Activities

Corporate headquarters, R&D
Sales, office

Owned
Owned
Owned Manufacturing, office, training
Owned Manufacturing, office, distribution
Owned Manufacturing, office, warehouse, R&D
Owned Manufacturing, office, warehouse, R&D
Owned Manufacturing, office, distribution, R&D
Leased
Leased Warehouse
Owned Manufacturing, office, warehouse,

Distribution

distribution
Sales, office, warehouse, training
Sales, office, storage

Leased
Leased
Leased Manufacturing, office, warehouse, R&D
Owned
Leased
Leased
Leased
Leased
Owned
Owned Manufacturing, sales, distribution,
warehouse, office, R&D

Storage, rental property
Office, sales, R&D
Sales, office, R&D
Sales, office, warehouse
Office, sales, R&D
Storage

Leased Manufacturing, office, warehouse, R&D
Leased Manufacturing, office, warehouse, R&D
Owned Manufacturing, office, warehouse, R&D
Leased

Sales, office, warehouse

30

Segment

Domestic
Domestic
Domestic
Domestic
Domestic
Domestic
Domestic
Domestic
Domestic
Domestic

Domestic
Domestic
Domestic
Domestic
Domestic
Domestic
Domestic
Domestic
International
International

International
International
International
International

Location

Owned/
Leased

Activities

Leased Manufacturing, office, warehouse
Sales, office, warehouse
Sales, office, warehouse
Sales, office, warehouse
Office, R&D

Cravinhos, Brazil
Stoke-on-Trent, United Kingdom Leased
Leased
Sydney, Australia
Leased
Fellbach, Germany
Leased
Suzhou, China
Leased Manufacturing, office, warehouse, R&D
Rugby, United Kingdom
Leased Manufacturing, office, warehouse, R&D
Celle, Germany
Owned Manufacturing
Charzyno, Poland
Leased Manufacturing, warehouse
West Bengal, India
Owned Manufacturing, warehouse
Villanova d’Ardenghi, Italy
Owned Manufacturing, warehouse, sales,
Hunmanby, United Kingdom

distribution, office, R&D

Segment

International
International
International
International
International
International
International
International
International
International
International

In addition to the countries represented above, the Company has other operations or sales offices in the

United Arab Emirates, Romania, Bahrain, and Colombia.

As of December 31, 2022, substantially all of our domestically-owned and a portion of our
internationally-owned properties are subject to collateral provisions under our senior secured credit
facilities.

Item 3. Legal Proceedings

See Note 18, “Commitments and Contingencies,” to the consolidated financial statements in Item 8 of

this Annual Report on Form 10-K for further information on the Company’s legal proceedings.

Item 4. Mine Safety Disclosures

Not Applicable.

PART II

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of

Equity Securities

Shares of our common stock are traded on the New York Stock Exchange (NYSE) under the symbol

“GNRC.”

Purchases of Equity Securities By the Issuer and Affiliated Purchasers

The following table summarizes the stock repurchase activity for the three months ended December 31,
2022, which consisted of stock repurchases made as authorized under previously announced stock repurchase
programs, as well as the withholding of shares upon the vesting of restricted stock awards to pay related
withholding taxes on behalf of the recipient:

Total Number
Of Shares
Purchased As
Part Of
Publicly
Announced
Plans Or
Programs

Approximate
Dollar Value Of
Shares That
May Yet Be
Purchased
Under The
Plans Or
Programs

Total Number
of Shares
Purchased

Average Price
Paid per Share

10/01/22 – 10/31/22 . . . . . . . . . . . . . . . . . . . . .

1,394

$158.98

— $500,000,000

11/01/22 – 11/30/22 . . . . . . . . . . . . . . . . . . . . .

1,070,647

12/01/22 – 12/31/22 . . . . . . . . . . . . . . . . . . . . .

1,116,456

104.75

98.49

1,070,183

$387,897,261

1,115,191

$278,059,869

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,188,497

$101.59

2,185,374

31

For equity compensation plan information, refer to Note 17, “Share Plans,” to the consolidated
financial statements in Item 8 of this Annual Report on Form 10-K. For information on the Company’s
stock repurchase plans, refer to Note 13, “Stock Repurchase Programs,” to the consolidated financial
statements.

Stock Performance Graph

The line graph below compares the cumulative total stockholder return on our common stock with the
cumulative total return of the Standard & Poor’s (“S&P 500”) Index, the S&P MidCap 400 Index, the Russell
2000 Index, and the S&P 500 Industrial Index, for the five-year period ended December 31, 2022. The
graph and table assume that $100 was invested on December 31, 2017 in each of our common stock, the
S&P 500 Index, the S&P MidCap 400 Index, the Russell 2000 Index, and the S&P 500 Industrial Index, and
that all dividends were reinvested. Cumulative total stockholder returns for our common stock, the S&P
500 Index, the S&P MidCap 400 Index, the Russell 2000 Index, and the S&P 500 Industrial Index, are based
on our fiscal year. We commenced reporting the S&P 500 Industrial Index as our industry index and will
not be reporting the Russell 2000 Index in future filings.

COMPARISON OF CUMULATIVE TOTAL RETURN

Generac Holdings Inc.

S&P 500 Index – Total Return

S&P MidCap 400 Index

Russell 2000 Index

S&P 500 Industrials Index

$800

$700

$600

$500

$400

$300

$200

$100

$0

12/31/2017

12/31/2018

12/31/2019

12/31/2020

12/31/2021

12/31/2022

ASSUMES $100 INVESTED ON DEC. 31, 2017
ASSUMES DIVIDEND REINVESTED
FISCAL YEAR ENDING DEC. 31, 2022

Company / Market / Peer Group

12/31/2017

12/31/2018

12/31/2019

12/31/2020

12/31/2021

12/31/2022

Generac Holdings Inc.

. . . . . . . . . . .

$100.00

$100.35

$203.08

$459.04

$710.28

$203.14

S&P 500 Index – Total Returns . . . . .

S&P MidCap 400 Index . . . . . . . . . .

Russell 2000 Index . . . . . . . . . . . . . .

S&P 500 Industrials Index . . . . . . . . .

100.00

100.00

100.00

100.00

95.62

88.92

88.99

86.71

125.72

112.21

111.70

112.17

148.85

127.54

134.00

124.59

191.58

159.12

153.85

150.89

156.88

138.34

122.41

142.63

Holders

As of February 17, 2023, there were 1,048 registered holders of record of Generac’s common stock. A
substantially greater number of holders of Generac common stock are “street name” or beneficial holders,
whose shares are held of record by banks, brokers and other financial institutions.

Dividends

We do not have plans to pay dividends on our common stock in the foreseeable future. However, in the

future, subject to factors such as general economic and business conditions, our financial condition and

32

results of operations, our capital requirements, our future liquidity and capitalization, and other such
factors that our Board of Directors may deem relevant, we may change this policy and choose to pay
dividends. Our ability to pay dividends on our common stock is currently limited by the terms of our senior
secured credit facilities and may be further restricted by any future indebtedness we incur. Dividends from,
and cash generated by our subsidiaries will be our principal sources of cash to repay indebtedness, fund
operations, repurchase shares of common stock and pay dividends. Accordingly, our ability to pay dividends
to our stockholders is dependent on the earnings and distributions of funds from our subsidiaries.

Securities Authorized for Issuance Under Equity Compensation Plans

For information on securities authorized for issuance under our equity compensation plans, refer to

“Item 12 — Security Ownership of Certain Beneficial Owners and Management and Related Stockholder
Matters,” which is incorporated herein by reference.

Recent Sales of Unregistered Securities

None.

Use of Proceeds from Registered Securities

Not applicable.

Item 6.

[Reserved]

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations

The following discussion and analysis of our financial condition and results of operations should be

read together with “Item 1 — Business,” the consolidated financial statements and the related notes thereto
in Item 8 of this Annual Report on Form 10-K. This discussion contains forward-looking statements,
based on current expectations and related to future events and our future financial performance, that involve
risks and uncertainties. Our actual results may differ materially from those anticipated in these forward-
looking statements as a result of many factors, including those set forth under “Item 1A. — Risk Factors.”

Overview

Generac is a leading energy technology solutions company that provides backup and prime power
generation systems for residential and commercial & industrial (C&I) applications, solar + battery storage
solutions, smart home energy management devices and energy services, advanced power grid software
platforms, and engine- & battery-powered tools and equipment. As an energy technology solutions company
that is “Powering a Smarter World”, our corporate purpose is to lead the evolution to more resilient,
efficient, and sustainable energy solutions around the world.

Further information regarding our business is provided in “Part I, Item 1. Business” of this Annual

Report.

Business Drivers and Operational Factors

“Part I, Item 1. Business” of this Annual Report contains information regarding business drivers,
including key mega-trends and strategic growth themes under the subheading “Mega-Trends, Strategic
Growth Themes, and Additional Business Drivers.”

Factors Affecting Results of Operations

We are subject to various factors that can affect our results of operations, which we attempt to mitigate

through factors we can control, including continued product development, expanded distribution, pricing,
cost control and hedging. Certain operational and other factors that affect our business include the following:

Effect of commodity, currency, component price fluctuations, and resource availability.

Industry-wide

price fluctuations of key commodities, such as steel, copper and aluminum, and other components we use in

33

our products, as well as changes in labor costs required to produce our products, can have a material impact
on our results of operations. Acquisitions in recent years have increased our use of advanced electronic
components and battery cells, as well as further expanded our commercial and operational presence outside
of the United States. Our international acquisitions, and our existing global supply chain, expose us to
fluctuations in foreign currency exchange rates and regulatory tariffs that can also have a material impact
on our results of operations. Additionally, significant volatility in raw material prices and other costs, ongoing
logistics challenges, and various supply chain constraints, are leading to fluctuations in input costs and
delays for certain of our products that are adversely impacting our margins.

We have historically attempted to mitigate the impact of inflationary pressures through improved
product design and sourcing, manufacturing efficiencies, price increases, and select hedging transactions.
We have implemented multiple price increases to help mitigate the impact of rising costs, and we continued
to realize the benefit of these pricing actions in 2022. Our results are also influenced by changes in fuel prices
in the form of higher freight rates, which in some cases are accepted by our customers and in other cases
are absorbed by us.

Seasonality. Although there is demand for our products throughout the year, in each of the past

five years, approximately 19% to 25% of our net sales occurred in the first quarter, 22% to 28% in the
second quarter, 24% to 28% in the third quarter and 23% to 31% in the fourth quarter, with different
seasonality depending primarily on the occurrence, timing and severity of major power outage activity in
each year. Major outage activity is unpredictable by nature and, as a result, our sales levels and profitability
may fluctuate from period to period. The seasonality experienced during a major power outage, and for
the subsequent quarters following the event, will vary relative to other periods where no major outage events
occurred. For Residential products, we are currently experiencing higher field inventories of home standby
generators given installation capacity constraints in our distribution network that has resulted in lower orders
from our channel partners in the second half of 2022, and this headwind is expected to persist into the first
half of 2023, resulting in expected lower seasonality weighting in the first half of 2023 relative to historical
norms.

Russia-Ukraine Conflict.

In February 2022, Russia commenced military action against Ukraine. In

response, the U.S. and certain other countries imposed significant sanctions and export controls against
Russia, Belarus and certain individuals and entities connected to Russian or Belarusian political, business,
and financial organizations. In March 2022, we announced our suspension of operations and sales in Russia.
Our sales to customers in Russia and Ukraine represented less than 1% of our total revenue for the year
ended December 31, 2021, and therefore the impact on our financial results is not expected to be material.
However, the situation remains uncertain and it is difficult to predict the impact that the conflict and actions
taken in response to it will have on our business. In particular, the situation could increase our costs,
disrupt our supply chain, significantly hinder our ability to find materials or key single-sourced components
we need to make certain products, or otherwise adversely affect our business and results of operations.

Impact of the COVID-19 pandemic. The COVID-19 pandemic has influenced various trends we have

experienced and may experience in future periods involving supply chain and operations constraints. We
manufacture and provide essential products and services to a variety of critical infrastructure customers
around the globe. Substantially all of our operations and production activities have been operational during
the pandemic. If we were to encounter a significant work stoppage, disruption, or COVID-19 outbreak at
one or more of our locations or suppliers, we may not be able to satisfy customer demand for a period of time.
To date, we have experienced various interruptions to our supply chain as a result of the COVID-19
pandemic. We have experienced inbound and outbound logistics delays and increased costs; however, we
continue to monitor scheduled material receipts to mitigate these delays. This could change if freight carriers
are delayed or not able to operate.

The future impact of COVID-19 on our business is dependent on future developments, including the
duration of the pandemic, our ability to continue to operate during the pandemic, actions taken by domestic
and foreign governments to contain the spread of the virus, and the related length of its impact on the
global economy and our customers. Refer to the COVID-19 related risk factor disclosed in “Item 1A. Risk
Factors” of this Annual Report on Form 10-K.

34

Factors influencing interest expense.

Interest expense can be impacted by a variety of factors, including

market fluctuations in SOFR, interest rate election periods, interest rate swap agreements, repayments or
borrowings of indebtedness, and amendments to our credit agreements. In connection with our credit
agreement amendment in June 2022, SOFR became the new benchmark interest rate for the new Tranche A
Term Loan Facility and the Revolving Facility, and all LIBOR provisions applicable to the existing
Tranche B Term Loan Facility were replaced with SOFR provisions. Interest expense increased during 2022
compared to 2021, primarily due to increased borrowings, higher interest rates, and interest accretion on
contingent acquisition consideration. Refer to Note 12, “Credit Agreements,” to the consolidated financial
statements in Item 8 of this Annual Report on Form 10-K for further information.

Factors influencing provision for income taxes and cash income taxes paid. As of December 31, 2021,
the tax-deductible goodwill and intangible assets from our acquisition by CCMP Capital Advisors, LLC in
2006 were fully amortized. The expiration of this tax shield resulted in a higher cash income tax obligation in
2022 and will continue to result in a higher income tax obligation on a go-forward basis.

On August 16, 2022, the U.S. government enacted the Inflation Reduction Act (the Act). The Act in
part provides funding and tax incentives for certain clean energy products and projects. While the Act did
not impact 2022 second half results, we will continue to review the Act and any regulations or guidance issued
by the U.S. Treasury Department or by a state which may provide a tax benefit or expense. We will update
our future tax provisions based on new regulations or guidance accordingly.

Components of Net Sales and Expenses

Net Sales

Our net sales primarily consist of product sales to our customers. This includes sales of our power
generation equipment, energy storage systems, and other power products to the residential, commercial and
industrial markets, as well as service parts to our dealer network. Net sales also include shipping and
handling charges billed to customers, with the related freight costs included in cost of goods sold.
Additionally, we offer other services, including extended warranties, installation, maintenance, data center
and telecom design and build, remote monitoring, and grid services to utilities in certain circumstances. These
services accounted for less than 3% of our net sales for the year ended December 31, 2022. Refer to Note 2,
“Summary of Accounting Policies — Revenue Recognition,” to the consolidated financial statements in
Item 8 of this Annual Report on Form 10-K for further information on our revenue streams and related
revenue recognition accounting policies.

We are not dependent on any one channel or customer for our net sales, with no single customer
representing more than 4% of our sales, and our top ten customers representing less than 20% of our net
sales in aggregate for the year ended December 31, 2022.

Costs of Goods Sold

The principal elements of costs of goods sold are component parts, raw materials, inbound and

outbound freight, factory overhead and labor. Component parts and raw materials comprised approximately
72% of costs of goods sold for the year ended December 31, 2022. The principal component parts are
engines, alternators, batteries, electronic controls, and steel enclosures. We design and manufacture air-
cooled engines for certain of our generators up to 26kW, along with certain liquid-cooled, natural gas engines.
We source engines for certain of our smaller products and all of our diesel products. For certain natural
gas engines, we source the base engine block, and then add a significant amount of value engineering, sub-
systems and other content to the point that we are recognized as the original equipment manufacturer (OEM)
of those engines. We design and manufacture many of the alternators for our generators. We also
manufacture other generator components where we believe we have a design and cost advantage. We source
component parts from an extensive global network of reliable, high-quality suppliers. In some cases, these
relationships are proprietary. For certain energy technology products, we source these products complete from
certain contract manufacturers.

The principal sourced raw materials used in the manufacturing process are steel, copper and aluminum.

We are susceptible to fluctuations in the cost of these commodities, impacting our costs of goods sold. We

35

seek to mitigate the impact of commodity prices on our business through a continued focus on global
sourcing, product design improvements, manufacturing efficiencies, price increases and select hedging
transactions. We are also impacted by foreign currency fluctuations given our global supply chain. There is
typically a lag between raw material price fluctuations and their effect on our costs of goods sold.

In 2021 and 2022, we experienced higher input costs resulting from supply chain challenges and the
overall inflationary environment, including increased commodity prices, logistics costs, and labor. We have
implemented multiple price increases to help mitigate the impact of these rising commodity costs, and the
realization of these price increases have partially offset the higher input costs.

The balance of cost of goods sold include our manufacturing and warehousing facilities, factory
overhead, labor and shipping costs. Factory overhead includes utilities, insurance, support personnel,
depreciation, general supplies, and maintenance. Although we attempt to maintain a flexible manufacturing
cost structure, our margins can be impacted if we cannot timely adjust labor and manufacturing costs to
match fluctuations in net sales.

Operating Expenses

Our operating expenses consist of costs incurred to support our sales, marketing, distribution, service

parts, warranty, engineering, information systems, human resources, accounting, finance, risk management,
legal and tax functions, among others. These expenses include personnel costs such as salaries, bonuses,
employee benefit costs, payroll taxes, and share-based compensation cost, and are classified into three
categories: selling and service, research and development, and general and administrative. Additionally, the
amortization expense related to our finite-lived intangible assets is included within operating expenses.

Selling and service. Our selling and service expenses consist primarily of personnel expense,
marketing expense, standard assurance warranty expense, bad debt provisions, and other sales expenses.
Our personnel expense recorded in selling and services expenses includes the expense of our sales force and
other personnel involved in the marketing, sales and service of our products. Standard warranty expense is
estimated based on historical trends or based on specific warranty matters as they become known and
reasonably estimable. Our marketing expenses include media advertising, promotional expenses, co-op
advertising costs, direct mail costs, printed material costs, product display costs, market research expenses,
and trade show expenses. Marketing expenses are generally related to the launch of new product offerings,
opportunities to create market awareness for our products, and general brand awareness marketing
efforts.

Research and development. Our research and development expenses include mechanical engineering,

electronics engineering, and software development costs and they support numerous projects covering all of
our product lines. They also support our connectivity, grid services, remote monitoring, and energy
management initiatives. We operate engineering facilities with extensive capabilities at many locations
globally and employ approximately 1,000 personnel with focus on new product development, existing product
improvement and cost containment. We are committed to research and development and rely on a
combination of patents and trademarks to establish and protect our proprietary rights. Our research and
development costs are expensed as incurred.

General and administrative. Our general and administrative expenses include personnel costs for

general and administrative employees; accounting, legal and professional services fees; information
technology costs; insurance; travel and entertainment expense; adjustments to contingent acquisition
consideration; and other corporate expenses.

Acquisition related costs. Acquisition related costs are external costs incurred in connection with a
business combination including legal fees, professional and advisory services, stamp tax, and indemnity and
warranty insurance premiums.

Amortization of intangibles. Our amortization of intangibles expense includes the straight-line

amortization of finite-lived tradenames, customer lists, patents and technology, and other intangibles assets.

36

Other (Expense) Income

Other (expense) income includes the interest expense on our outstanding borrowings, amortization of

debt financing costs and original issue discount, and interest accretion on contingent acquisition
consideration. Other (expense) income also includes other financial items such as losses on extinguishment
of debt, investment income earned on our cash and cash equivalents, and gains/losses on the sale of certain
investments.

Results of Operations

A detailed discussion of the year-over-year changes from the Company’s fiscal 2020 to fiscal 2021 can

be found in the Management’s Discussion and Analysis section of the Company’s fiscal 2021 Annual Report
on Form 10-K filed February 22, 2022.

Year ended December 31, 2022 compared to year ended December 31, 2021

The following table sets forth our consolidated statement of operations data for the periods indicated:

Year Ended December 31,

(U.S. Dollars in thousands)

2022

2021

$ Change

% Change

Net sales
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of goods sold . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses:

Selling and service . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . .
Research and development
General and administrative . . . . . . . . . . . . . . . . . . . .
Acquisition related costs . . . . . . . . . . . . . . . . . . . . . .
Amortization of intangible assets . . . . . . . . . . . . . . . .
Total operating expenses
. . . . . . . . . . . . . . . . . . . . . . .
Income from operations . . . . . . . . . . . . . . . . . . . . . . . .
Total other expense, net . . . . . . . . . . . . . . . . . . . . . . . .
Income before provision for income taxes . . . . . . . . . . . .
Provision for income taxes . . . . . . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to noncontrolling interests . . . . .
Net income attributable to Generac Holdings Inc. . . . . . .

$4,564,737
3,042,733
1,522,004

$3,737,184
2,377,102
1,360,082

827,553
665,631
161,922

496,260
159,774
194,861
1,459
103,320
955,674
566,330
(57,864)
508,466
99,596
408,870
9,368
$ 399,502

319,020
104,303
144,272
21,465
49,886
638,946
721,136
(29,610)
691,526
134,957
556,569
6,075
$ 550,494

177,240
55,471
50,589
(20,006)
53,434
316,728
(154,806)
(28,254)
(183,060)
(35,361)
(147,699)
3,293
(150,992)

22.1%
28.0%
11.9%

55.6%
53.2%
35.1%
-93.2%
107.1%
49.6%
-21.5%
95.4%
-26.5%
-26.2%
-26.5%
54.2%
-27.4%

The following sets forth our reportable segment information for the periods indicated:

Net Sales by Reportable
Segment

Year Ended December 31,

(U.S. Dollars in thousands)

2022

2021

$ Change

% Change

Domestic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$3,867,866

$3,164,050

$703,816

International

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

696,871

573,134

123,737

Total net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$4,564,737

$3,737,184

$827,553

22.2%

21.6%

22.1%

37

Total Sales by Reportable Segment

Year Ended December 31, 2022
Intersegment
Sales
$ 60,731
93,699

External
Net Sales
$3,867,866
696,871

Total
Sales
$3,928,597
790,570

— (154,430)

(154,430)
— $4,564,737

$4,564,737

$

Year Ended December 31, 2021
Intersegment
Sales
$ 39,339
26,123

External
Net Sales
$3,164,050
573,134

Total
Sales
$3,203,389
599,257

—
$3,737,184

(65,462)

(65,462)
— $3,737,184

$

Domestic . . . . . . . . . . . .
International . . . . . . . . . .
Intercompany

elimination . . . . . . . . .
Total net sales . . . . . . . . .

Adjusted EBITDA by
Reportable Segment

Year Ended December 31,

2022

2021

$ Change

% Change

Domestic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
International

$ 716,302
109,065

$ 795,417
66,008

$ (79,115)
43,057

Total Adjusted EBITDA . . . . . . . . . . . . . . . . . . . . . . .

$ 825,367

$ 861,425

$ (36,058)

-9.9%
65.2%

-4.2%

The following table sets forth our net sales by product class for the periods indicated:

Net Sales by Product Class

Year Ended December 31,

(U.S. Dollars in thousands)

2022

2021

$ Change

% Change

Residential products . . . . . . . . . . . . . . . . . . . . . . . . . .

$2,911,871

$2,456,765

$455,106

Commercial & industrial products
Other

. . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,260,737
392,129

998,998
281,421

261,739
110,708

Total net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$4,564,737

$3,737,184

$827,553

18.5%

26.2%
39.3%

22.1%

Net sales. The increase in Domestic segment sales for the year ended December 31, 2022 was
primarily driven by growth in residential product sales, highlighted by a robust increase in home standby
generator shipments in the first three quarters of the year. Home standby generator sales decreased in the
fourth quarter compared to the prior year due to higher field inventories and lower home standby generator
orders from our channel partners given installation capacity constraints in our distribution network. In
addition, sales of clean energy products declined compared to the prior year in the second half of 2022 due
to the loss of a key customer that filed for bankruptcy. C&I product sales also grew at a robust rate
during the year with strength across all channels, including national rental equipment, telecom, and industrial
distribution customers.

The increase in International segment sales for the year ended December 31, 2022 was driven by strong
growth across all major regions as compared to the prior year, most notably in Europe and Latin America.
This was partially offset by unfavorable foreign exchange impacts of approximately $43 million.

In addition, total contribution from non-annualized acquisitions for the year ended December 31, 2022
was $271.6 million, including $213.7 million for the domestic segment and $57.9 million for the international
segment.

Gross profit. Gross profit margin for the year ended December 31, 2022 was 33.3% compared to
36.4% for the year ended December 31, 2021. The gross profit margin decrease was primarily driven by
higher input costs resulting from supply chain challenges and the overall inflationary environment. These
higher costs were partially offset by favorable price realization of previously implemented pricing actions.

Operating expenses. Operating expenses increased $316.7 million, or 49.6%, as compared to the prior
year. The increase includes pre-tax charges comprised of $17.9 million of provision for a credit loss related
to a clean energy product customer that filed for bankruptcy, and $37.3 million of provision for clean energy
product warranty-related matters, and a provision of $10.0 million for a specific pending and unresolved

38

matter with the CPSC concerning the imposition of potential penalty fines for allegedly failing to timely
submit a report under the CPSA in relation to certain portable generators that were subject to a voluntary
recall previously announced on July 29, 2021. In addition, amortization of intangibles increased $53.4 million
over the prior year. The remaining increase was primarily driven by the impact of recurring operating
expenses from recent acquisitions, increased employee costs, and additional variable expenses from increased
sales volumes. These increases were partially offset by lower acquisition-related transaction costs compared
to the prior year.

Other expense. The increase in other expense was driven by higher interest costs due to increased
borrowings and interest rates compared to the prior year, higher interest accretion on contingent acquisition
consideration in the current year, and a $3.7 million loss on extinguishment of debt incurred in the second
quarter of 2022.

Provision for income taxes. The effective income tax rates for the years ended December 31, 2022 and
2021 were 19.6% and 19.5%, respectively. The slight increase in the effective tax rate was primarily due to a
lower net stock compensation deduction reported in the current year compared to the prior year. This was
largely offset by prior year non-deductible transaction fees and a discrete tax item created by a legislative
increase in the tax rate in a foreign jurisdiction which revalued certain deferred tax liabilities reported in the
prior year.

Net income attributable to Generac Holdings Inc. Net income attributable to Generac Holdings Inc.

was $399.5 million as compared to $550.5 million in the prior year period. The decrease was primarily
driven by lower gross profit margin, increased expenses, and other items noted above.

Adjusted EBITDA. Adjusted EBITDA is defined and reconciled to net income in, “Non-GAAP
Measures — Adjusted EBITDA” included below in Item 7 of this Annual Report on Form 10-K. Adjusted
EBITDA margins for the Domestic segment for the year ended December 31, 2022 were 18.2% of domestic
segment total sales as compared to 24.8% of domestic segment total sales for the year ended December 31,
2021. The Adjusted EBITDA margin decrease was driven by higher input costs, partially offset by pricing
benefits. In addition, continued operating expense investments for future growth and the impact of
acquisitions had an unfavorable impact on margins during the current year. Adjusted EBITDA margins for
the International segment, before deducting for non-controlling interests, for the year ended December 31,
2022 were 13.8% of international segment total sales as compared to 11.0% of international segment total
sales for the year ended December 31, 2021. The Adjusted EBITDA margin increase was driven by the
positive impact of recent acquisitions and improved operating leverage on increased sales volumes.

Adjusted net income. Adjusted Net Income is defined and reconciled to net income in, “Non-GAAP

Measures — Adjusted Net Income” included below in Item 7 of this Annual Report on Form 10-K. Adjusted
Net Income of $538.8 million for the year ended December 31, 2022 decreased 12.9% from $618.9 million
for the year ended December 31, 2021. This decrease was driven by decreased net income due to the factors
outlined above, partially offset by the impact of various add-backs in the 2022 period.

Liquidity and Financial Position

Our primary cash requirements include payment for our raw materials and components, salaries &
benefits, facility and lease costs, operating expenses, interest and principal payments on our debt and capital
expenditures. We finance our operations primarily through cash flow generated from operations and, if
necessary, borrowings under our revolving credit facility.

Our credit agreements originally provided for a $1.2 billion term loan B credit facility (Tranche B Term
Loan Facility) and currently include a $300.0 million uncommitted incremental term loan facility. Additionally,
our credit agreements also previously provided for a $500.0 million ABL facility (ABL Facility) that was
paid off and terminated in June 2022.

In June 2022, we amended and restated our existing credit agreements (Amended Credit Agreement)
resulting in a term loan facility in an aggregate principal amount of $750 million (Tranche A Term Loan
Facility and, together with the Tranche B Term Loan Facility, the “Term Loans”), established a new revolving
facility in an aggregate principal amount of $1.25 billion (Revolving Facility), terminated the ABL Facility,
and replaced all LIBOR provisions to the existing Tranche B Term Loan Facility with SOFR provisions.

39

Proceeds received from the Tranche A Term Loan Facility were used to repay the total existing outstanding
balance on our former ABL Facility and make a $250 million voluntary prepayment on our Tranche B
Term Loan Facility, with the remaining funds to be used for future general corporate purposes. As a result
of the prepayments, we wrote off $3.5 million of original issue discount and capitalized debt issuance costs
during the second quarter of 2022 as a loss on extinguishment of debt in the consolidated statements of
comprehensive income. The Revolving Facility was unfunded at closing.

The Tranche B Term Loan Facility matures on December 13, 2026, while the Tranche A Term Loan
Facility and Revolving Facility mature on June 29, 2027. The Tranche A Term Loan Facility principal is
repayable in quarterly installments beginning in September 2023. Principal payments are due on these
facilities as follows:

2023 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2024 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2025 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2026 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2027 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

9,375
28,125
46,875
595,625
690,000
$1,370,000

As of December 31, 2022, there was $530 million outstanding under the Tranche B Term Loan

Facility, $750 million outstanding under the Tranche A Term Loan Facility, and $90.0 million of borrowings
on our Revolving Facility, leaving $1,158.7 million of availability, net of outstanding letters of credit. Our
Tranche B Term Loan Facility bears interest at rates based on either a base rate plus an applicable margin of
0.75% or adjusted SOFR rate plus an applicable margin of 1.75%, subject to a SOFR floor of 0.0%. Our
Tranche A Term Loan Facility and the Revolving Facility initially bear interest at a rate based on adjusted
SOFR plus an applicable margin of 1.5% through December 31, 2022, subject to a SOFR floor of 0.0%.
Beginning on January 1, 2023, the Tranche A Term Loan Facility and Revolving Facility bear interest at a
rate based on adjusted SOFR plus an applicable margin between 1.25% and 1.75%, based on the Company’s
total leverage ratio and subject to a SOFR floor of 0.0%. At December 31, 2022 The interest rates for the
Tranche A Term Loan Facility and Tranche B Term Loan Facility were 5.72% and 5.97%, respectively.

The Tranche B Term Loan Facility does not require an Excess Cash Flow payment (as defined in the

Amended Credit Agreement) if our secured leverage ratio is maintained below 3.75 to 1.00 times. As of
December 31, 2022, our secured leverage ratio was 1.55 to 1.00 times.

As of December 31, 2022, we had $1,291.4 million of available liquidity comprised of $132.7 million of

cash and cash equivalents and $1,158.7 million available under our Revolving Facility, net of outstanding
letters of credit. We believe we have a strong liquidity position that allows us to execute our strategic plan and
provides the flexibility to continue to invest in future growth opportunities.

In September 2020, the Company’s Board of Directors approved a stock repurchase program, which
commenced on October 27, 2020, and allowed for the repurchase of up to $250 million of the Company’s
common stock over a 24-month period. That program was exhausted in the third quarter of 2022. In July 2022,
the Company’s Board of Directors approved another stock repurchase program, which commenced on
August 5, 2022, and allows for the repurchase of up to $500 million of the Company’s common stock over a
24-month period. The Company may repurchase its common stock from time to time, in amounts and at
prices the Company deems appropriate, subject to market conditions and other considerations. The
repurchases may be executed using open market purchases, privately negotiated agreements or other
transactions. The actual timing, number and value of shares repurchased under the program will be
determined by management at its discretion and will depend on a number of factors, including the market
price of the Company’s common stock, general market and economic conditions, applicable legal
requirements, and compliance with the terms of the Company’s outstanding credit agreements. The
repurchases may be funded with cash on hand, available borrowings, or proceeds from potential debt or
other capital markets sources. The stock repurchase program may be suspended or discontinued at any time
without prior notice. During the year ended December 31, 2022, the Company repurchased 2,722,007
shares of its common stock for $345,840. Since the inception of all stock repurchase programs (starting in

40

August 2015), the Company has repurchased 11,748,713 shares of its common stock for $777.4 million (at
an average cost per share of $66.17).

See Note 12, “Credit Agreements,” and Note 13, “Stock Repurchase Program,” to the consolidated

financial statements included in Item 8 of this Annual Report on Form 10-K for more information on our
credit agreements and stock repurchase programs.

We have an arrangement with a finance company to provide floor plan financing for selected dealers.
This arrangement provides liquidity for our dealers by financing dealer purchases of products with credit
availability from the finance company. We receive payment from the finance company after shipment of
product to the dealer, and our dealers are given a longer period of time to pay the finance company. If our
dealers do not pay the finance company, we may be required to repurchase the applicable inventory held
by the dealer. We do not indemnify the finance company for any credit losses they may incur. Total dealer
purchases financed under this arrangement accounted for approximately 15% of net sales for the years ended
December 31, 2022 and 2021. The amount financed by dealers which remained outstanding was
$212.2 million and $115.9 million as of December 31, 2022 and 2021, respectively.

Long-term Liquidity

We believe that our cash and cash equivalents, cash flow from operations, and availability under our

Revolving Facility and other short-term lines of credit will provide us with sufficient capital to continue to
grow our business in the future. We may use a portion of our cash flow to pay principal on our outstanding
debt, as well as repurchase shares of our common stock, impacting the amount available for working
capital, capital expenditures, acquisitions, and other general corporate purposes. As we continue to expand
our business, we may require additional capital to fund working capital, capital expenditures or acquisitions.

Cash Flow

Year ended December 31, 2022 compared to year ended December 31, 2021

The following table summarizes our cash flows by source (use) for the periods presented:

(U.S. Dollars in thousands)

2022

2021

$ Change

% Change

Net cash provided by operating activities . . . . . . . . . . . . .
Net cash used in investing activities . . . . . . . . . . . . . . . . .
Net cash provided by (used in) financing activities . . . . . .

$ 58,516
(134,232)
64,043

$ 411,156
(817,287)
(102,970)

$(352,640)
683,055
167,013

-85.8%
-83.6%
-162.2%

Year Ended December 31,

The decrease in net cash provided by operating activities primarily reflects increased working capital

investment as well as lower operating earnings in the current year period. The higher working capital
investment was primarily driven by higher inventory levels at the end of the current year.

Net cash used in investing activities for the year ended December 31, 2022 primarily consisted of cash

payments of $86.2 million for the purchase of property and equipment, $25.1 million related to the
acquisition of businesses, $15.0 million investment in WATT Fuel Cell Corporation, and $14.9 million for
contributions to an equity method investment, which were partially offset by cash proceeds from the sale of
an investment of $1.3 million. Net cash used in investing activities for the year ended December 31, 2021
primarily consisted of cash payments of $713.5 million related to the acquisition of businesses and
$110.0 million for the purchase of property and equipment, which were partially offset by cash proceeds of
$5.0 million from the sale of an investment.

Net cash provided by financing activities for the year ended December 31, 2022 primarily includes
proceeds of $1,026.3 million from long-term borrowings, $248.2 million from short-term borrowings, and
$13.8 million from the exercise of stock options. These cash proceeds were partially offset by $810.3 million
of debt repayments ($268.1 million of short-term borrowings and $542.2 million of long-term borrowings
and finance lease obligations), $345.8 million of stock repurchases, $40.9 million of taxes paid related to
equity awards, $16.1 million of contingent consideration for acquired businesses, and $10.3 million for
payment of debt issuance costs.

41

Net cash used in financing activities for the year ended December 31, 2021 primarily consisted of
$347.7 million of debt repayments ($239.1 million of short-term borrowings and $108.6 million of long-term
borrowings), $126.0 million of stock repurchases, $58.9 million of taxes paid related to equity awards,
$27.2 million as a purchase of additional ownership interest of PR Industrial S.r.l. and its subsidiaries
(Pramac), and $3.8 million of contingent consideration for acquired businesses. These payments were
partially offset by $272.8 million cash proceeds from short-term borrowings, $150.1 million cash proceeds
from long-term borrowings and $38.8 million of proceeds from the exercise of stock options.

Senior Secured Credit Facilities

Refer to Note 12, “Credit Agreements,” to the consolidated financial statements in Item 8 and the
“Liquidity and Financial Position” section included in Item 7 of this Annual Report on Form 10-K for
information on our senior secured credit facilities.

Covenant Compliance

The Term Loans contain restrictions on the Company’s ability to pay distributions and dividends.
Payments can be made to the Company or other parent companies for certain expenses such as operating
expenses in the ordinary course, fees and expenses related to any debt or equity offering and to pay franchise
or similar taxes. Dividends can be used to repurchase equity interests, subject to limitations in certain
circumstances. The Term Loans restrict the aggregate amount of dividends and distributions that can be
paid and, in certain circumstances, requires pro forma compliance with certain fixed charge coverage ratios
or gross leverage ratios, as applicable, in order to pay certain dividends and distributions. The Term
Loans also contain other affirmative and negative covenants that, among other things, limit the incurrence
of additional indebtedness, liens on property, sale and leaseback transactions, investments, loans and advances,
mergers or consolidations, asset sales, acquisitions, transactions with affiliates, prepayments of certain
other indebtedness and modifications of our organizational documents. The Tranche A Term Loan Facility
and the Revolving Facility added certain financial covenants that require the Company to maintain a total
leverage ratio below 3.75 to 1.00 as well as an interest coverage ratio above 3.00 to 1.00. As of December 31,
2022, the Company’s total leverage ratio was 1.74 to 1.00 times, and the Company’s interest coverage ratio
was 14.81 to 1.00. The Company was in compliance with all other covenants of the Amended Credit
Agreement as of December 31, 2022. The Tranche B Term Loan Facility does not contain any financial
maintenance covenants.

The Term Loans contain customary events of default, including, among others, nonpayment of

principal, interest or other amounts, failure to perform covenants, inaccuracy of representations or
warranties in any material respect, cross-defaults with other material indebtedness, certain undischarged
judgments, the occurrence of certain ERISA, bankruptcy or insolvency events, or the occurrence of a change
in control (as defined in the Term Loan). A bankruptcy or insolvency event of default will cause the
obligations under the Term Loans to automatically become immediately due and payable.

The Revolving Facility also contains covenants and events of default substantially similar to those in

the Term Loans, as described above.

Contractual Obligations

The following table summarizes our expected payments for significant contractual obligations as of

December 31, 2022, using the interest rates in effect as of that date:

(U.S. Dollars in thousands)

Total

2023

2024

2025

2026

2027

After 2027

Long-term debt, including

current portion(1)

. . . . . . . . . $1,370,966 $ 10,083 $ 28,178 $ 46,931 $595,711 $690,032 $

31

Finance lease obligations,

including current portion . . . .

27,420

2,650

2,455

1,996

1,604

1,504

17,211

Interest on long-term debt and

finance lease obligations . . . .

362,415

88,429

84,951

82,476

77,501

21,892

7,166

42

(U.S. Dollars in thousands)

Total

2023

2024

2025

2026

2027

After 2027

Operating leases . . . . . . . . . . . .
Short-term borrowings(2)
. . . . .
Total contractual cash

118,360
48,990

34,208
48,990

30,834
—

20,386
—

9,855
—

8,334
—

14,743
—

obligations . . . . . . . . . . . . $1,928,151 $184,360 $146,418 $151,789 $684,671 $721,762 $39,151

(1) The Tranche B Term Loan matures on December 13, 2026. The Tranche A Term Loan and the

Revolving Facility mature on June 29, 2027. As of December 31, 2022, there was $90 million outstanding
under the Revolving Facility classified as long-term debt.

(2) Short-term borrowings consist of borrowings by our foreign subsidiaries on local lines of credit.

Capital Expenditures

Our operations require capital expenditures for facilities and related improvements, technology,

research & development, tooling, equipment, capacity expansion, IT systems & infrastructure and upgrades.
Capital expenditures were $86.2 million, $110.0 million, and $62.1 million in the years ended December 31,
2022, 2021 and 2020, respectively, and were funded primarily through cash from operations.

Critical Accounting Policies and Estimates

In preparing the financial statements, management is required to make estimates and assumptions that
have an impact on the asset, liability, revenue and expense amounts reported. These estimates can also affect
our supplemental information disclosures, including information about contingencies, risk and financial
condition. We believe, given current facts and circumstances, that our estimates and assumptions are
reasonable, adhere to U.S. GAAP, and are consistently applied. Inherent in the nature of an estimate or
assumption is the fact that actual results may differ from estimates and estimates may vary as new facts and
circumstances arise. We make routine estimates and judgments in determining net realizable value of
accounts receivable, inventories, property and equipment, prepaid expenses, product warranties and other
reserves. Management believes our most critical accounting estimates and assumptions are in the following
areas: business combinations and purchase accounting; goodwill and other indefinite-lived intangible asset
impairment assessment; and income taxes.

Business Combinations and Purchase Accounting

We account for business combinations using the acquisition method of accounting, and accordingly,
the assets and liabilities of an acquired business are recorded at their respective fair values. The excess of the
purchase price over the estimated fair value of assets and liabilities is recorded as goodwill. Assigning fair
market values to the assets acquired and liabilities assumed at the date of an acquisition requires knowledge
of current market values, the values of assets in use, and often requires the application of judgment
regarding estimates and assumptions. While the ultimate responsibility resides with management, for
material acquisitions we retain the services of certified valuation specialists to assist with assigning estimated
values to certain acquired assets and assumed liabilities, including intangible assets, tangible long-lived
assets, and contingent consideration. Acquired intangible assets, excluding goodwill, are valued using certain
discounted cash flow methodologies based on future cash flows specific to the type of intangible asset
purchased. This methodology incorporates various estimates and assumptions, the most significant being
projected revenue growth rates, profit margins, forecasted cash flows, discount rates and terminal growth
rates. If the contingent consideration is deemed significant or absent an agreed upon payout amount, the
initial measurement of contingent consideration and the corresponding liability is evaluated using the
Monte Carlo Method. For this valuation method, management develops projections during the contingent
consideration period utilizing various potential pay-out scenarios. Probabilities are applied to each potential
scenario and the resulting values are discounted using a rate that considers weighted average cost of
capital as well as a specific risk premium associated with the riskiness of the contingent consideration itself,
the related projections, and the overall business. Refer to Note 1, “Description of Business,” and Note 3,
“Acquisitions,” to the consolidated financial statements in Item 8 of this Annual Report on Form 10-K for
further information on the Company’s business acquisitions.

43

Goodwill and Other Indefinite-Lived Intangible Assets

Refer to Note 2, “Summary of Accounting Policies — Goodwill and Other Indefinite-Lived Intangible
Assets,” to the consolidated financial statements in Item 8 of this Annual Report on Form 10-K for further
information on the Company’s policy regarding the accounting for goodwill and other indefinite-lived
intangible assets. The Company performed the required annual impairment tests for goodwill and other
indefinite-lived intangible assets for the fiscal years 2022, 2021 and 2020, and found no impairment.

When preparing a discounted cash flow analysis for purposes of our annual impairment test, we make

a number of key estimates and assumptions. We estimate the future cash flows of the business based on
historical and forecasted revenues and operating costs. In addition, we apply a discount rate to the estimated
future cash flows for the purpose of the valuation. This discount rate is based on the estimated weighted
average cost of capital for the business and may change from year to year. Weighted average cost of capital
includes certain assumptions such as market capital structures, market betas, risk-free rate of return and
estimated costs of borrowing.

In our 2022 impairment test calculation performed as of October 31, 2022, the Latin America reporting

unit had an estimated fair value that exceeded its carrying value by approximately 18%.

The carrying value of the Latin America goodwill was $46.5 million. Key financial assumptions

utilized to determine the fair value of the reporting unit include revenue growth levels that reflect the impact
of increasing telecom production for the U.S. market, improving profit margins, a 3% terminal growth rate
and a 14.4% discount rate. The reporting unit’s fair value would approximate its carrying value with a 175 basis
point increase in the discount rate or a 130 basis point reduction in the average earnings margin and 100
basis point reduction in the terminal growth rate.

For all reporting units, a considerable amount of management judgment and assumptions are required

in performing the goodwill and indefinite-lived intangible asset impairment tests. While we believe our
judgments and assumptions are reasonable, different assumptions could change the estimated fair values. A
number of factors, many of which we have no ability to control, could cause actual results to differ from
the estimates and assumptions we employed. These factors include:

• a rising interest rate environment;

• a negative impact from the COVID-19 pandemic;

• a prolonged global or regional economic downturn;

• a significant decrease in the demand for our products;

• the inability to develop new and enhanced products and services in a timely manner;

• a significant adverse change in legal factors or in the business climate;

• an adverse action or assessment by a regulator;

• successful efforts by our competitors to gain market share in our markets;

• disruptions to the Company’s business;

• inability to effectively integrate acquired businesses;

• unexpected or unplanned changes in the use of assets or entity structure; and

• business divestitures.

If management’s estimates of future operating results change or if there are changes to other
assumptions due to these factors, the estimate of the fair values may change significantly. Such change
could result in impairment charges in future periods, which could have a significant impact on our operating
results and financial condition.

Income Taxes

We account for income taxes in accordance with Accounting Standards Codification (ASC) 740,

Income Taxes. Our estimate of income taxes payable, deferred income taxes and the effective tax rate is

44

based on an analysis of many factors including interpretations of federal, state and international income tax
laws; the difference between tax and financial reporting bases of assets and liabilities; estimates of amounts
currently due or owed in various jurisdictions; and current accounting standards. We review and update our
estimates on a quarterly basis as facts and circumstances change and actual results are known.

In assessing the net realizable value of the deferred tax assets on our balance sheet, we consider whether
it is more likely than not that some portion or all of the deferred tax assets will not be realized. The ultimate
realization of deferred tax assets is dependent upon the generation of future taxable income during
the years in which those temporary differences become deductible. We consider the taxable income in prior
carryback years, scheduled reversal of deferred tax liabilities, projected future taxable income and tax planning
strategies in making this assessment.

Refer to Note 15, “Income Taxes,” to the consolidated financial statements in Item 8 of this Annual
Report on Form 10-K for further information on the Company’s income taxes and income tax positions.

New Accounting Standards

For information with respect to new accounting pronouncements and the impact of these

pronouncements on our consolidated financial statements, refer to Note 2, “Summary of Accounting
Policies — New Accounting Pronouncements,” to the consolidated financial statements in Item 8 of this
Annual Report on Form 10-K.

Non-GAAP Measures

Adjusted EBITDA

To supplement our consolidated financial statements presented in accordance with U.S. GAAP, we
provide the computation of Adjusted EBITDA attributable to the Company, which is defined as net income
before noncontrolling interests adjusted for the following items: interest expense, depreciation expense,
amortization of intangible assets, income tax expense, certain non-cash gains and losses including certain
purchase accounting adjustments and contingent consideration adjustments, share-based compensation
expense, losses on extinguishment of debt, certain transaction costs and credit facility fees, business
optimization expenses, certain specific provisions, and adjusted EBITDA attributable to noncontrolling
interests, as set forth in the reconciliation table below.

We view Adjusted EBITDA as a key measure of our performance. We present Adjusted EBITDA not

only due to its importance for purposes of our credit agreements, but also because it assists us in comparing
our performance across reporting periods on a consistent basis as it excludes items that we do not believe
are indicative of our core operating performance. Our management uses Adjusted EBITDA:

• for planning purposes, including the preparation of our annual operating budget and developing and

refining our internal projections for future periods;

• to allocate resources to enhance the financial performance of our business;

• as a benchmark for the determination of the bonus component of compensation for our senior
executives under our management incentive plan, as described further in our Proxy Statement;

• to evaluate the effectiveness of our business strategies and as a supplemental tool in evaluating our

performance against our budget for each period; and

• in communications with our Board of Directors and investors concerning our financial performance.

We believe Adjusted EBITDA is used by securities analysts, investors and other interested parties in the
evaluation of the Company. Management believes the disclosure of Adjusted EBITDA offers an additional
financial metric that, when coupled with results prepared in accordance with U.S. generally accepted
accounting principles (U.S. GAAP) and the reconciliation to U.S. GAAP results, provides a more complete
understanding of our results of operations and the factors and trends affecting our business. We believe
Adjusted EBITDA is useful to investors for the following reasons:

45

• Adjusted EBITDA and similar non-GAAP measures are widely used by investors to measure a

company’s operating performance without regard to items that can vary substantially from company
to company depending upon financing and accounting methods, book values of assets, tax
jurisdictions, capital structures and the methods by which assets were acquired;

• investors can use Adjusted EBITDA as a supplemental measure to evaluate the overall operating
performance of our Company, including our ability to service our debt and other cash needs; and

• by comparing our Adjusted EBITDA in different historical periods, our investors can evaluate our

operating performance excluding the impact of items described below.

The adjustments included in the reconciliation table listed below are presented to illustrate the

operating performance of our business in a manner consistent with the presentation used by our management
and Board of Directors. These adjustments eliminate the impact of a number of items that:

• we do not consider indicative of our ongoing operating performance, such as non-cash write-downs
and other charges, non-cash gains, write-offs relating to the retirement of debt, severance costs and
other restructuring-related business optimization expenses;

• we believe to be akin to, or associated with, interest expense, such as administrative agent fees,

revolving credit facility commitment fees and letter of credit fees; or

• are non-cash in nature, such as share-based compensation expense.

We explain in more detail in footnotes (a) through (f) below why we believe these adjustments are

useful in calculating Adjusted EBITDA as a measure of our operating performance.

Adjusted EBITDA does not represent, and should not be a substitute for, net income or cash flows
from operations as determined in accordance with U.S. GAAP. Adjusted EBITDA has limitations as an
analytical tool, and you should not consider it in isolation, or as a substitute for analysis of our results as
reported under U.S. GAAP. Some of the limitations are:

• Adjusted EBITDA does not reflect our cash expenditures, or future requirements for capital

expenditures or contractual commitments;

• Adjusted EBITDA does not reflect changes in, or cash requirements for, our working capital needs;

• Adjusted EBITDA does not reflect the significant interest expense, or the cash requirements

necessary to service interest or principal payments on our debt;

• although depreciation and amortization are non-cash charges, the assets being depreciated and

amortized will often have to be replaced in the future, and Adjusted EBITDA does not reflect any
cash requirements for such replacements;

• several of the adjustments that we use in calculating Adjusted EBITDA, such as non-cash write-

downs and other charges, while not involving cash expense, do have a negative impact on the value of
our assets as reflected in our consolidated balance sheet prepared in accordance with U.S. GAAP;
and

• other companies may calculate Adjusted EBITDA differently than we do, limiting its usefulness as a

comparative measure.

Furthermore, as noted above, one of our uses of Adjusted EBITDA is as a benchmark for determining
elements of compensation for our senior executives. At the same time, some or all of these senior executives
have responsibility for monitoring our financial results, generally including the adjustments in calculating
Adjusted EBITDA (subject ultimately to review by our Board of Directors in the context of the Board’s
review of our financial statements). While many of the adjustments (for example, transaction costs and credit
facility fees), involve mathematical application of items reflected in our financial statements, others involve
a degree of judgment and discretion. While we believe all of these adjustments are appropriate, and while the
calculations are subject to review by our Board of Directors in the context of the Board’s review of our
financial statements, and certification by our Chief Financial Officer in a compliance certificate provided to
the lenders under our Term Loan and Revolving Facility, this discretion may be viewed as an additional
limitation on the use of Adjusted EBITDA as an analytical tool.

46

Because of these limitations, Adjusted EBITDA should not be considered as a measure of discretionary

cash available to us to invest in the growth of our business. We compensate for these limitations by relying
primarily on our U.S. GAAP results and using Adjusted EBITDA only supplementally.

The following table presents a reconciliation of net income to Adjusted EBITDA attributable to

Generac Holdings Inc.:

(U.S. Dollars in thousands)

Net income attributable to Generac Holdings Inc. . . . . . . . . . . . . . . . .
Net income attributable to noncontrolling interests . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision for income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-cash write-down and other adjustments(a) . . . . . . . . . . . . . . . . . .
Non-cash share-based compensation expense(b)
. . . . . . . . . . . . . . . . .
Loss on extinguishment of debt(c)
. . . . . . . . . . . . . . . . . . . . . . . . . . .
Transaction costs and credit facility fees(d)
. . . . . . . . . . . . . . . . . . . . .
Business optimization and other charges(e) . . . . . . . . . . . . . . . . . . . . .
Provision for regulatory and clean energy product charges(f) . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjusted EBITDA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjusted EBITDA attributable to noncontrolling interests . . . . . . . . . .
. . . . . . . . . .
Adjusted EBITDA attributable to Generac Holdings Inc.

Year Ended December 31,

2022

2021

2020

$399,502
9,368
408,870
54,826
156,141
99,596
(2,091)
29,481
3,743
5,026
4,371
65,265
139
825,367
15,087
$810,280

$550,494
6,075
556,569
32,953
92,041
134,957
(3,070)
23,954
831
22,357
33
—
800
861,425
9,351
$852,074

$350,576
(3,358)
347,218
32,991
68,773
98,973
(327)
20,882
—
2,151
12,158
—
954
583,773
2,358
$581,415

(a) Represents the following non-cash charges, gains, and other adjustments: gains/losses on disposals of

assets and sales of certain investments, unrealized mark-to-market adjustments on commodity contracts,
certain foreign currency related adjustments, and certain purchase accounting and contingent
consideration related adjustments. We believe that adjusting net income for these items is useful for the
following reasons:

• The gains/losses on disposals of assets and sales of certain investments resulting from the sale of

assets that are no longer useful in our business and therefore represent gains or losses that are not
from our core operations;

• The adjustments for unrealized mark-to-market gains and losses on commodity contracts represent
non-cash items to reflect changes in the fair value of forward contracts that have not been settled or
terminated. We believe it is useful to adjust net income for these items because the charges do not
represent a cash outlay in the period in which the charge is incurred, although Adjusted EBITDA must
always be used together with our U.S. GAAP statements of comprehensive income and cash flows
to capture the full effect of these contracts on our operating performance;

• The purchase accounting adjustments represent non-cash items to reflect fair value at the date of

acquisition, and therefore do not reflect our ongoing operations. Fair value adjustments to contingent
consideration obligations related to business acquisitions are added back as they are akin to
purchase price.

(b) Represents share-based compensation expense to account for stock options, restricted stock and other

stock awards over their respective vesting period.

(c) Represents the non-cash write-off of original issue discount and deferred financing costs due to

voluntary prepayments of debt. Refer to Note 12, “Credit Agreements,” to the consolidated financial
statements in Item 8 of this Annual Report on Form 10-K for further information on the losses on
extinguishment of debt.

(d) Represents transaction costs incurred directly in connection with any investment, as defined in our

47

credit agreement, equity issuance or debt issuance or refinancing, together with certain fees relating to
our senior secured credit facilities, such as administrative agent fees and credit facility commitment fees
under our Amended Credit Agreement, which we believe to be akin to, or associated with, interest
expense and whose inclusion in Adjusted EBITDA is therefore similar to the inclusion of interest expense
in that calculation.

(e) For the year ended December 31, 2022, predominantly represents severance charges related to certain
headcount reductions, as well as other restructuring charges related to the suspension of operations at
certain of our facilities. For the year ended December 31, 2020, represents severance, non-cash asset
write-downs and other charges to address the impact of the COVID-19 pandemic and decline in oil
prices on demand for C&I products.

(f) For the year ended December 31, 2022, represents a specific credit loss provision of $17.9 million for a

clean energy product customer that filed for bankruptcy, as well as a warranty provision of
$37.3 million to address certain clean energy product warranty-related matters. The amount also
includes a provision of $10.0 million for a pending and unresolved matter with the CPSC concerning
the imposition of potential penalty fines for allegedly failing to timely submit a report under the CPSA
in relation to certain portable generators that were subject to a voluntary recall previously announced
on July 29, 2021.

Adjusted Net Income

To further supplement our consolidated financial statements in accordance with U.S. GAAP, we

provide the computation of Adjusted Net Income attributable to the Company, which is defined as net
income before noncontrolling interest adjusted for the following items: amortization of intangible assets,
amortization of deferred financing costs and original issue discount related to our debt, intangible impairment
charges (if any), certain transaction costs and other purchase accounting adjustments, losses on
extinguishment of debt, business optimization expenses, certain specific provisions, other non-cash gains
and losses or charges, and adjusted net income attributable to noncontrolling interests, as set forth in the
reconciliation table below. In addition, for periods prior to 2022, adjusted net income reflects cash income tax
expense due to the existence of the tax shield from the amortization of tax-deductible goodwill and
intangible assets from our acquisition by CCMP Capital Advisors, LLC in 2006. Due to the expiration of
this tax shield in the fourth quarter of 2021, there is no similar reconciling item starting in 2022.

We believe Adjusted Net Income is used by securities analysts, investors and other interested parties in

the evaluation of our company’s operations. Management believes the disclosure of Adjusted Net Income
offers an additional financial metric that, when used in conjunction with U.S. GAAP results and the
reconciliation to U.S. GAAP results, provides a more complete understanding of our ongoing results of
operations, and the factors and trends affecting our business.

The adjustments included in the reconciliation table listed below are presented to illustrate the

operating performance of our business in a manner consistent with the presentation used by investors and
securities analysts. Similar to the Adjusted EBITDA reconciliation, these adjustments eliminate the impact of
a number of items we do not consider indicative of our ongoing operating performance or cash flows,
such as amortization costs, transaction costs and write-offs relating to the retirement of debt. Prior to the
expiration of our tax shield in the fourth quarter of 2021, we also made adjustments to present cash taxes paid
as a result of our favorable tax attributes.

Similar to Adjusted EBITDA, Adjusted Net Income does not represent, and should not be a substitute

for, net income or cash flows from operations as determined in accordance with U.S. GAAP. Adjusted Net
Income has limitations as an analytical tool, and you should not consider it in isolation, or as a substitute for
analysis of our results as reported under U.S. GAAP. Some of the limitations are:

• Adjusted Net Income does not reflect changes in, or cash requirements for, our working capital

needs;

• although amortization is a non-cash charge, the assets being amortized may have to be replaced in
the future, and Adjusted Net Income does not reflect any cash requirements for such replacements;
and

48

• other companies may calculate Adjusted Net Income differently than we do, limiting its usefulness as

a comparative measure.

The following table presents a reconciliation of net income to Adjusted Net Income attributable to

Generac Holdings Inc.:

(U.S. Dollars in thousands)

Year Ended December 31,

2022

2021

2020

Net income attributable to Generac Holdings Inc.
. . . . . . . . . . . . . . .
Net income attributable to noncontrolling interests . . . . . . . . . . . . . .

$399,502
9,368

$ 550,494
6,075

$350,576
(3,358)

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision for income taxes(a)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of deferred finance costs and original issue discount . . . .

Loss on extinguishment of debt . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Transaction costs and other purchase accounting adjustments(b)
. . . . .
(Gain)/loss attributable to business or asset dispositions(c) . . . . . . . . . .
Business optimization and other charges (see above) . . . . . . . . . . . . . .
Provision for regulatory and clean energy product charges

(see above) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax effect of add backs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash income tax expense(a)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjusted net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

408,870
—
103,320
3,234

3,743
3,588
(229)
4,371

556,569
134,957
49,886
2,589

831
19,655
(4,383)
33

347,218
98,973
32,280
2,598

—
(1,328)
—
12,158

65,265
(43,638)

—
—
— (136,231)

—
—
(79,723)

548,524

623,906

412,176

Adjusted net income attributable to noncontrolling interests . . . . . . . .

9,675

4,971

(32)

Adjusted net income attributable to Generac Holdings Inc. . . . . . . . . .

$538,849

$ 618,935

$412,208

(a) For the years ended December 31, 2021 and 2020, the amount is based on a cash income tax rate of
19.7% and 17.9%, respectively, due to the existence of the tax shield from the amortization of tax-
deductible goodwill and intangible assets from our acquisition by CCMP Capital Advisors, LLC in 2006.
Due to the expiration of this tax shield in the fourth quarter of 2021, there is no similar reconciling
item for the 2022 period. For comparative purposes to the current year, using the GAAP income tax
expense for the years ended December 31, 2021 and 2020, would result in an adjusted net income per
diluted share of $9.36 and $5.97, respectively, on a pro forma basis.

(b) Represents transaction costs incurred directly in connection with any investment, as defined in our

credit agreement, equity issuance or debt issuance or refinancing, and certain purchase accounting and
contingent consideration adjustments.

(c) Represents gains and losses attributable to the disposition of a business or assets occurring in other

than ordinary course, as defined in our credit agreement.

Item 7A. Quantitative and Qualitative Disclosures About Market Risk

We are exposed to market risk from changes in foreign currency exchange rates, commodity prices and
interest rates. To reduce the risk from these changes, we use financial instruments from time to time. We do
not hold or issue financial instruments for trading purposes.

Foreign Currency

We are exposed to foreign currency exchange risk as a result of transactions denominated in currencies
other than the U.S. Dollar, as well as operating businesses and supply chains in foreign countries. Periodically,
we utilize foreign currency forward purchase and sales contracts to manage the volatility associated with
certain foreign currency purchases and sales in the normal course of business. Contracts typically have

49

maturities of twelve months or less. Realized gains and losses on transactions denominated in foreign
currency are recorded as a component of cost of goods sold in the statements of comprehensive income.

The following is a summary of the thirty-four foreign currency contracts outstanding as of December 31,

2022 (notional amount in thousands):

Currency Denomination

Trade Dates

Effective Dates

Notional Amount

Expiration Date

GBP . . . . . . . . . . . . . . .
AUD . . . . . . . . . . . . . . .

11/21/22 – 12/20/22
11/15/22 – 12/20/22

11/21/22 – 12/20/22
11/15/22 – 12/20/22

$ 1,625
$11,975

1/18/23 – 2/22/23
1/18/23 – 2/22/23

Commodity Prices

We are a purchaser of commodities and components manufactured from commodities including steel,

aluminum, copper and others. As a result, we are exposed to fluctuating market prices for those commodities.
While such materials are typically available from numerous suppliers, commodity raw materials are subject
to price fluctuations. We generally buy these commodities and components based on market prices that are
established with the supplier as part of the purchase process. Depending on the supplier, these market
prices may reset on a periodic basis based on negotiated lags and calculations. To the extent that commodity
prices increase and we do not have firm pricing from our suppliers, or our suppliers are not able to honor
such prices, we may experience a decline in our gross margins to the extent we are not able to increase selling
prices of our products or obtain manufacturing efficiencies or supply chain savings to offset increases in
commodity costs.

In 2021 and 2022, we experienced an increase in commodity and component costs resulting from
supply chain challenges and the overall inflationary environment. We implemented multiple price increases
to help mitigate the impact of these rising commodity costs, and the realization of these price increases in 2022
helped to partially offset the higher commodity costs.

Periodically, we engage in certain commodity risk management activities to mitigate the impact of
potential price fluctuations on our financial results. These derivatives typically have maturities of less than
eighteen months. As of December 31, 2022, we had no commodity contracts outstanding.

Interest Rates

As of December 31, 2022, all of the outstanding debt under our Term Loans and Revolving Facility

was subject to floating interest rate risk. As of December 31, 2022, we had the following interest rate swap
contracts outstanding (notional amount in thousands of US dollars):

Hedged Item

Contract Date

Effective Date

Notional Amount

Fixed SOFR Rate

Expiration Date

Interest Rate

Interest Rate

Interest Rate

Interest Rate

Interest Rate

Interest Rate

Interest Rate

June 19, 2017

July 1, 2022

June 30, 2017

July 1, 2022

August 9, 2017

July 1, 2022

August 30, 2017

July 1, 2022

March 4, 2020 May 31, 2023

March 5, 2020 May 31, 2023

March 6, 2020 May 31, 2023

125,000

125,000

125,000

125,000

200,000

100,000

200,000

2.412%

2.479%

2.294%

2.344%

1.136%

1.070%

0.956%

May 31, 2023

May 31, 2023

May 31, 2023

May 31, 2023

December 14, 2026

December 14, 2026

December 14, 2026

In June 2022, in conjunction with the amendments to the Company’s credit agreements discussed
further in Note 12, “Credit Agreements,” to our consolidated financial statements in Item 8 of this Annual
Report on Form 10-K, the Company amended its interest rate swaps to match that of the underlying debt and
reconfirmed hedge effectiveness. The Company formally documented all relationships between interest rate
hedging instruments and the related hedged items, as well as its risk-management objectives and strategies for
undertaking various hedge transactions. These interest rate swap agreements qualify as cash flow hedges
and therefore, the effective portions of their gains or losses are reported as a component of accumulated other
comprehensive loss (AOCL) in the consolidated balance sheets. At December 31, 2022, the fair value of
these interest rate swaps was an asset of $49.3 million. Even after giving effect to these swaps, we are exposed

50

to risks due to changes in interest rates with respect to the portion of our Term Loans and Revolving
Facility that is not covered by the swaps. A hypothetical change in the SOFR interest rate of 100 basis points
would have changed annual cash interest expense by approximately $5.4 million (or, without the swaps in
place, $10.4 million) in 2022.

For additional information on the Company’s foreign currency and commodity forward contracts and

interest rate swaps, including amounts charged to the statements of comprehensive income during 2022,
2021, and 2020, refer to Note 5, “Derivative Instruments and Hedging Activities,” and Note 6, “Accumulated
Other Comprehensive Loss,” to our consolidated financial statements in Item 8 of this Annual Report on
Form 10-K.

51

Item 8. Financial Statements and Supplementary Data

Report of Independent Registered Public Accounting Firm

To the stockholders and the Board of Directors of Generac Holdings Inc.
Waukesha, WI

Opinion on the Financial Statements

We have audited the accompanying consolidated balance sheets of Generac Holdings Inc. and
subsidiaries (the “Company”) as of December 31, 2022 and 2021, the related consolidated statements of
comprehensive income, stockholders’ equity, and cash flows, for each of the three years in the period ended
December 31, 2022, and the related notes (collectively referred to as the “financial statements”). In our
opinion, the financial statements present fairly, in all material respects, the financial position of the Company
as of December 31, 2022 and 2021, and the results of its operations and its cash flows for each of the
three years in the period ended December 31, 2022, in conformity with accounting principles generally
accepted in the United States of America.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight

Board (United States) (PCAOB), the Company’s internal control over financial reporting as of December 31,
2022, based on criteria established in Internal Control — Integrated Framework (2013) issued by the
Committee of Sponsoring Organizations of the Treadway Commission and our report dated February 22,
2023, expressed an unqualified opinion on the Company’s internal control over financial reporting.

Basis for Opinion

These financial statements are the responsibility of the Company’s management. Our responsibility is

to express an opinion on the Company’s financial statements based on our audits. We are a public accounting
firm registered with the PCAOB and are required to be independent with respect to the Company in
accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities
and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require

that we plan and perform the audit to obtain reasonable assurance about whether the financial statements
are free of material misstatement, whether due to error or fraud. Our audits included performing procedures
to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and
performing procedures that respond to those risks. Such procedures included examining, on a test basis,
evidence regarding the amounts and disclosures in the financial statements. Our audits also included
evaluating the accounting principles used and significant estimates made by management, as well as
evaluating the overall presentation of the financial statements. We believe that our audits provide a reasonable
basis for our opinion.

Critical Audit Matter

The critical audit matter communicated below is a matter arising from the current-period audit of the

financial statements that was communicated or required to be communicated to the audit committee and
that (1) relates to accounts or disclosures that are material to the financial statements and (2) involved our
especially challenging, subjective, or complex judgments. The communication of critical audit matters does
not alter in any way our opinion on the financial statements, taken as a whole, and we are not, by
communicating the critical audit matter below, providing a separate opinion on the critical audit matter or
on the accounts or disclosures to which it relates.

Goodwill — Refer to Notes 2 and 9 to the consolidated financial statements.

Critical Audit Matter Description

The Company’s evaluation of goodwill for impairment involves the comparison of the fair value of
each reporting unit to its carrying value. The Company’s estimate for each reporting unit is based on the

52

present value of estimated future cash flows attributable to the respective reporting unit. This requires
management to make significant estimates and assumptions including estimates of future revenue growth
rates, earnings margins, and discount rates. Changes in the assumptions could have a significant impact on
the fair value, which could result in an impairment charge. The Company performed their annual impairment
assessment of its reporting units as of October 31, 2022. In the October 31, 2022 impairment test calculation,
the Latin America reporting unit had an estimated fair value that exceeded the carrying value by
approximately 18%. Because the estimated fair value exceeded the carrying value, no impairment was
recorded. The carrying value of goodwill for the Company’s Latin America reporting unit as of the
October 31, 2022 impairment assessment was $46.5 million.

Key financial assumptions utilized to determine the fair value of the Latin America reporting unit

include revenue growth rates, earnings margins, and the discount rate.

The principal consideration for our determination that the evaluation of goodwill is a critical audit

matter is that there is a high degree of auditor effort, judgment and subjectivity involved in designing and
performing procedures to evaluate the reasonableness of management’s key assumptions utilized to determine
the fair value of the Latin America reporting unit.

How the Critical Audit Matter Was Addressed in the Audit

Our audit procedures related to the forecasts of future revenue growth rates, profit margins, the
terminal growth rate and the selection of the discount rate for the Latin America reporting unit included
the following, among others:

• Evaluated the design and effectiveness of the controls over management’s goodwill impairment

evaluation, including those over the determination of the fair value of the reporting unit, such as
controls related to management’s forecast and the selection of the discount rate.

• Obtained the Company’s discounted cash flow model and evaluated the valuation analysis for

mathematical accuracy.

• Utilized fair value specialists to evaluate whether the valuation techniques applied by management

were appropriate.

• Assessed management’s historical ability to accurately forecast the reporting unit results of operations.

• Assessed management’s intent and/or ability to take specific actions included in the discounted cash

flow model.

• Evaluated the reasonableness of management’s forecasts by comparing the forecasts to (1) historical

results, (2) internal communications to the Board of Directors, and (3) forecasted information included
in industry reports.

• Utilized fair value specialists to evaluate the reasonableness of the discount rate selected, including
developing a range of independent estimates and comparing it to the discount rate utilized by the
Company.

/s/ Deloitte & Touche LLP

Milwaukee, Wisconsin
February 22, 2023

We have served as the Company’s auditor since 2016.

53

Report of Independent Registered Public Accounting Firm

To the stockholders and the Board of Directors of Generac Holdings Inc.
Waukesha, Wisconsin

Opinion on Internal Control over Financial Reporting

We have audited the internal control over financial reporting of Generac Holdings Inc. and subsidiaries

(the “Company”) as of December 31, 2022, based on criteria established in Internal Control — Integrated
Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission
(COSO). In our opinion, the Company maintained, in all material respects, effective internal control over
financial reporting as of December 31, 2022, based on criteria established in Internal Control — Integrated
Framework (2013) issued by COSO.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight

Board (United States) (PCAOB), the consolidated financial statements as of and for the year ended
December 31, 2022, of the Company and our report dated February 22, 2023, expressed an unqualified
opinion on those financial statements.

Basis for Opinion

The Company’s management is responsible for maintaining effective internal control over financial
reporting and for its assessment of the effectiveness of internal control over financial reporting, included in
the accompanying Management’s Report on Internal Control over Financial Reporting. Our responsibility
is to express an opinion on the Company’s internal control over financial reporting based on our audit. We are
a public accounting firm registered with the PCAOB and are required to be independent with respect to
the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of
the Securities and Exchange Commission and the PCAOB.

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that
we plan and perform the audit to obtain reasonable assurance about whether effective internal control over
financial reporting was maintained in all material respects. Our audit included obtaining an understanding of
internal control over financial reporting, assessing the risk that a material weakness exists, testing and
evaluating the design and operating effectiveness of internal control based on the assessed risk, and
performing such other procedures as we considered necessary in the circumstances. We believe that our audit
provides a reasonable basis for our opinion.

Definition and Limitations of Internal Control over Financial Reporting

A company’s internal control over financial reporting is a process designed to provide reasonable

assurance regarding the reliability of financial reporting and the preparation of financial statements for
external purposes in accordance with generally accepted accounting principles. A company’s internal control
over financial reporting includes those policies and procedures that (1) pertain to the maintenance of
records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets
of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit
preparation of financial statements in accordance with generally accepted accounting principles, and that
receipts and expenditures of the company are being made only in accordance with authorizations of
management and directors of the company; and (3) provide reasonable assurance regarding prevention or
timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a
material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk
that controls may become inadequate because of changes in conditions, or that the degree of compliance with
the policies or procedures may deteriorate.

/s/ Deloitte & Touche LLP

Milwaukee, Wisconsin
February 22, 2023

54

Generac Holdings Inc.
Consolidated Balance Sheets
(U.S. Dollars in Thousands, Except Share and Per Share Data)

December 31,

2022

2021

Current assets:

Assets

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 132,723 $ 147,339
Accounts receivable, less allowance for credit losses of $27,664 and $12,025 at
546,466
December 31, 2022 and 2021, respectively . . . . . . . . . . . . . . . . . . . . . . .
1,089,705
Inventories
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
64,954
Prepaid expenses and other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1,848,464
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total current assets
440,852
Property and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
238,722
Customer lists, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
492,473
Patents and technology, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
66,436
Other intangible assets, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
243,531
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tradenames, net
1,409,674
Goodwill
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
15,740
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
121,888
Operating lease and other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5,169,462 $4,877,780
Liabilities and stockholders’ equity

522,458
1,405,384
121,783
2,182,348
467,604
206,987
454,757
41,719
227,251
1,400,880
12,746
175,170

Current liabilities:

Short-term borrowings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued wages and employee benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued product warranty . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . .
Current portion of long-term borrowings and finance lease obligations
Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term borrowings and finance lease obligations . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating lease and other long-term liabilities . . . . . . . . . . . . . . . . . . . . . . . .
Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

446,050
45,741
89,141
349,389
12,733
992,044
1,369,085
125,691
312,916
2,799,736

48,990 $

72,035
674,208
72,060
59,052
272,622
5,930
1,155,907
902,091
205,964
341,681
2,605,643

Redeemable noncontrolling interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

110,471

58,050

Stockholders’ equity:

Common stock, par value $0.01, 500,000,000 shares authorized,

72,701,257 and 72,386,017 shares issued at December 31, 2022 and 2021,
respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Additional paid-in capital
Treasury stock, at cost, 11,284,350 and 8,667,031 shares at December 31,

728
1,016,138

725
952,939

2022 and 2021, respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Excess purchase price over predecessor basis . . . . . . . . . . . . . . . . . . . . . . .
Retained earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive loss . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stockholders’ equity attributable to Generac Holdings Inc. . . . . . . . . . . . . . . .
Noncontrolling interests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(448,976)
(202,116)
1,965,957
(54,755)
2,213,774
313
2,214,087
Total liabilities and stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5,169,462 $4,877,780

(808,491)
(202,116)
2,316,224
(65,102)
2,257,381
1,874
2,259,255

See notes to consolidated financial statements.
55

Generac Holdings Inc.
Consolidated Statements of Comprehensive Income
(U.S. Dollars in Thousands, Except Share and Per Share Data)

Year Ended December 31,

2022

2021

2020

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Costs of goods sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 4,564,737
3,042,733

$ 3,737,184
2,377,102

$ 2,485,200
1,527,546

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses:

Selling and service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research and development . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . . .
Acquisition related costs
. . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of intangibles . . . . . . . . . . . . . . . . . . . . . . .

Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income from operations
Other (expense) income:

. . . . . . . . . . . . . . . . . . . . . . . . . . .

1,522,004

1,360,082

957,654

496,260
159,774
194,861
1,459
103,320

955,674

566,330

319,020
104,303
144,272
21,465
49,886

638,946

721,136

246,373
80,251
118,233
1,411
32,280

478,548

479,106

Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(54,826)

(32,953)

(32,991)

Investment income . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . .
Loss on extinguishment of debt
Other, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,129
(3,743)
(424)

1,415
(831)
2,759

2,182
—
(2,106)

Total other expense, net . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(57,864)

(29,610)

(32,915)

Income before provision for income taxes . . . . . . . . . . . . . . .

Provision for income taxes . . . . . . . . . . . . . . . . . . . . . . . . . .

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to noncontrolling interests . . . . . . . . .

Net income attributable to Generac Holdings Inc.

. . . . . . . . .

Other comprehensive income (loss):

Foreign currency translation adjustment
. . . . . . . . . . . . . .
Net unrealized gain (loss) on derivatives . . . . . . . . . . . . . . .

Other comprehensive income (loss) . . . . . . . . . . . . . . . . . .

Total comprehensive income . . . . . . . . . . . . . . . . . . . . . . . .

Comprehensive income (loss) attributable to noncontrolling

interests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Comprehensive income attributable to Generac Holdings Inc.

.

Net income attributable to Generac Holdings Inc. per common
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

share – basic:

Weighted average common shares outstanding – basic:

. . . . . .

Net income attributable to Generac Holdings Inc. per common
share – diluted: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

$

$

$

508,466

99,596

408,870
9,368

691,526

134,957

556,569
6,075

446,191

98,973

347,218
(3,358)

399,502

$

550,494

$

350,576

(48,841) $
38,494

(41,030) $
20,529

(10,347)

398,523

(20,501)

536,068

11,179

387,344

5.55

$

$

5,496

530,572

8.51

$

$

4,948
(14,285)

(9,337)

337,881

(364)

338,245

5.61

63,117,007

62,686,001

62,280,889

5.42

$

8.30

$

5.48

Weighted average common shares outstanding – diluted: . . . . .

64,681,357

64,253,408

63,737,734

See notes to consolidated financial statements.
56

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58

Generac Holdings Inc.
Consolidated Statements of Cash Flows
(U.S. Dollars in Thousands)

Year Ended December 31,
2021

2022

2020

Operating activities
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 408,870 $ 556,569 $ 347,218
Adjustments to reconcile net income to net cash provided by operating

activities:
Depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of original issue discount and deferred financing costs . .
Loss on extinguishment of debt
. . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Share-based compensation expense . . . . . . . . . . . . . . . . . . . . . . . . .
Gain on disposal of assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other noncash charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net changes in operating assets and liabilities, net of acquisitions:

Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . .
Accrued wages and employee benefits
Other accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Excess tax benefits from equity awards . . . . . . . . . . . . . . . . . . . . .
Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . . . .
Investing activities
Proceeds from sale of property and equipment . . . . . . . . . . . . . . . . . . .
Proceeds from sale of investment . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from beneficial interest in securitization transactions . . . . . . . .
Contribution to equity method investment
. . . . . . . . . . . . . . . . . . . . .
Expenditures for property and equipment . . . . . . . . . . . . . . . . . . . . . .
Purchase of long-term investment
. . . . . . . . . . . . . . . . . . . . . . . . . . .
Acquisition of businesses, net of cash acquired . . . . . . . . . . . . . . . . . .
Net cash used in investing activities
. . . . . . . . . . . . . . . . . . . . . . . . . .
Financing activities
Proceeds from short-term borrowings . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from long-term borrowings
. . . . . . . . . . . . . . . . . . . . . . . . .
Repayments of short-term borrowings . . . . . . . . . . . . . . . . . . . . . . . .
Repayments of long-term borrowings and finance lease obligations . . . .
Stock repurchases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payment of contingent acquisition consideration . . . . . . . . . . . . . . . . .
Payment of debt issuance costs
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchase of additional ownership interest . . . . . . . . . . . . . . . . . . . . . .
Cash dividends paid to noncontrolling interest of subsidiary . . . . . . . . .
Taxes paid related to equity awards . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from the exercise of stock options . . . . . . . . . . . . . . . . . . . . .
Net cash provided by (used in) financing activities . . . . . . . . . . . . . . . .

52,821
103,320
3,234
3,743
(95,465)
29,481
(592)
18,339

6,547
(319,274)
4,766
(223,031)
(27,369)
110,036
(16,910)
58,516

2,077
1,308
3,566
(14,930)
(86,188)
(15,000)
(25,065)
(134,232)

248,209
1,026,284
(268,133)
(542,191)
(345,840)
(16,135)
(10,330)
(375)
(309)
(40,923)
13,786
64,043

42,155
49,886
2,589
831
(2,096)
23,954
(4,393)
206

(131,861)
(470,991)
(819)
297,323
5,814
73,798
(31,809)
411,156

259
4,968
4,609
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(109,992)
—
(713,471)
(817,287)

272,818
150,088
(239,113)
(108,556)
(125,992)
(3,750)
(1,185)
(27,164)
—
(58,903)
38,787
(102,970)

36,493
32,280
2,598
—
21,195
20,882
—
7,145

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(77,983)
12,859
66,040
20,157
60,593
(6,968)
486,533

179
—
2,651
—
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—
(64,797)
(124,095)

257,593
277
(277,719)
(4,758)
—
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—
—
—
(14,910)
13,089
(30,428)

Effect of exchange rate changes on cash and cash equivalents

. . . . . . . .

(2,943)

1,312

235

332,245
Net (decrease) increase in cash and cash equivalents . . . . . . . . . . . . . . .
Cash and cash equivalents at beginning of period . . . . . . . . . . . . . . . . .
322,883
Cash and cash equivalents at end of period . . . . . . . . . . . . . . . . . . . . . $ 132,723 $ 147,339 $ 655,128
Supplemental disclosure of cash flow information
Cash paid during the period
Interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

48,912 $ 27,842 $ 28,765
61,861
156,728

(507,789)
655,128

(14,616)
147,339

150,893

See notes to consolidated financial statements.
59

Generac Holdings Inc.

Notes to Consolidated Financial Statements
Years Ended December 31, 2022, 2021 and 2020
(U.S. Dollars in Thousands, Except Share and Per Share Data)

1. Description of Business

Founded in 1959, Generac Holdings Inc. (the Company) is a leading global designer and manufacturer
of a wide range of energy technology solutions. The Company provides power generation equipment, energy
storage systems, energy management devices & solutions, and other power products serving the residential,
light commercial, and industrial markets. Generac’s power products and solutions are available globally
through a broad network of independent dealers, distributors, retailers, e-commerce partners, wholesalers,
and equipment rental companies, as well as sold direct to certain end user customers.

Over the years, the Company has executed a number of acquisitions that support its strategic plan
(refer to Item 1 in this Annual Report on Form 10-K for discussion of our “Powering a Smarter World”
strategic plan). A summary of acquisitions affecting the reporting periods presented include:

• In July 2020, the Company acquired West Coast Energy Systems LLC (Energy Systems), its

industrial distributor in northern California. This addition enhances the Company’s ability to serve
the west coast markets for both commercial & industrial (C&I) and residential products.

• In September 2020, the Company acquired Mean Green Products, LLC (Mean Green), founded in
2009 and located in Ross, Ohio. Mean Green is a designer and manufacturer of commercial grade,
battery-powered turf care products that provide quiet, zero emissions and reduced maintenance options
as compared to traditional commercial mowers.

• In October 2020, the Company acquired Enbala Power Networks Inc. (Enbala), founded in 2003 and
headquartered in Denver, Colorado. Enbala is one of the leading providers of distributed energy
optimization and control software that helps support the operational stability of the world’s power
grids.

• In June 2021, the Company acquired Deep Sea Electronics Limited (Deep Sea), founded in 1975 and

headquartered in Hunmanby, United Kingdom. Deep Sea is an industry leading designer and
manufacturer of a diverse suite of flexible control solutions focused on the global power generation
and transfer switch markets.

• In July 2021, the Company acquired Chilicon Power, LLC (Chilicon), a designer and provider of grid-

interactive microinverter and monitoring solutions for the solar market. Based in Los Angeles,
California, Chilicon’s power inversion and monitoring system technologies maximize photovoltaic
(solar power) system production, lower installer operational cost, and promote end-user satisfaction.

• In September 2021, the Company acquired Apricity Code Corporation (Apricity Code), an advanced

engineering and product design company located in Bend, Oregon.

• In September 2021, the Company acquired Off Grid Energy Ltd (Off Grid Energy), a designer and
manufacturer of industrial-grade mobile energy storage systems. Headquartered in Rugby, United
Kingdom, Off Grid Energy offers a diverse range of energy storage solutions that provide cleaner
and more flexible energy for industrial and mobile applications.

• In October 2021, the Company acquired Tank Utility, Inc. (Tank Utility). Headquartered in Boston,
Massachusetts, Tank Utility is a provider of internet of things (IoT) propane tank monitoring that
enables the optimization of propane fuel logistics.

• In December 2021, the Company acquired ecobee Inc. (ecobee), founded in 2007 and headquartered
in Toronto, Canada. ecobee is a leader in sustainable home technology solutions including smart
thermostats that deliver significant energy savings, security and peace of mind.

• In June 2022, the Company acquired Electronic Environments Co. LLC and related subsidiaries

(collectively EEC). Headquartered in Marlborough, Massachusetts, EEC is an industrial generator
distributor as well as a provider of data center and telecom facility design, build, maintenance, and
repair services.

60

• In October 2022, the Company acquired BPAC, Inc. (Blue Pillar), an industrial IoT platform

developer that designs, deploys, and manages industrial IoT network software solutions to enable
distributed energy generation monitoring and control.

2. Summary of Accounting Policies

Principles of Consolidation

The consolidated financial statements include the accounts of the Company and its subsidiaries that

are consolidated in conformity with U.S. GAAP. All intercompany amounts and transactions have been
eliminated in consolidation.

Cash and Cash Equivalents

The Company considers all highly liquid investments purchased with an original maturity of

three months or less to be cash equivalents.

Concentration of Credit Risk

The Company maintains the majority of its domestic cash in a few commercial banks in multiple
operating and investment accounts. Balances on deposit are insured by the Federal Deposit Insurance
Corporation (FDIC) up to specified limits. Balances in excess of FDIC limits are uninsured.

One customer accounted for approximately 11% and 8% of accounts receivable at December 31, 2022

and 2021, respectively. No one customer accounted for greater than 4%, 6%, and 6%, of net sales during
the years ended December 31, 2022, 2021, and 2020, respectively.

Accounts Receivable and Allowance for Credit Losses

The Company’s trade and other receivables primarily arise from the sale of its products and services to
independent residential dealers, industrial distributors and dealers, national and regional retailers, electrical/
HVAC/solar wholesalers, e-commerce partners, equipment rental companies, equipment distributors,
solar installers, utilities, EPC companies, and certain end users with payment terms generally ranging from
30 to 90 days. The Company evaluates the credit risk of a customer when extending credit based on a
combination of various financial and qualitative factors that may affect the customers’ ability to pay. These
factors include the customer’s financial condition, past payment experience, credit bureau information,
and regional considerations.

Receivables are recorded at their face value amount less an allowance for credit losses. The Company

maintains an allowance for credit losses, which represents an estimate of expected losses over the remaining
contractual life of its receivables considering current market conditions and estimates for supportable
forecasts when appropriate. The Company measures expected credit losses on its trade receivables on an entity-
by-entity basis. The estimate of expected credit losses considers a historical loss experience rate that is
adjusted for delinquency trends, collection experience, and/or economic risk where appropriate based on
current market conditions. Additionally, management develops a specific allowance for trade receivables
known to have a high risk of expected future credit loss.

The Company has historically experienced immaterial write-offs given the nature of the customers that

receive credit. In addition, the Company holds various credit insurance plans that cover the risk of loss up
to specified amounts on certain trade receivables. As of December 31, 2022, the Company had gross receivables
of $550,122 and an allowance for credit losses of $27,664.

61

The following is a tabular reconciliation of the Company’s allowance for credit losses:

Balance at beginning of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Established for acquisitions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision for credit losses(1)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Charge-offs
Currency translation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended
December 31,
2022

$12,025
498
17,966
(2,554)
(271)

Balance at end of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$27,664

(1)

Includes a specific credit loss provision of $17,926 recorded during the third quarter of 2022 for a
clean energy product customer that filed for bankruptcy.

Inventories

Inventories are stated at the lower of cost or market, with cost determined using the first-in, first-out

method.

Property and Equipment

Property and equipment are recorded at cost and are being depreciated using the straight-line method

over the estimated useful lives of the assets, which are summarized below (in years). Costs of leasehold
improvements are amortized over the lesser of the term of the lease (including renewal option periods) or
the estimated useful lives of the improvements. Finance lease right of use assets are included in property and
equipment. Refer to Note 10, “Leases,” to the consolidated financial statements for the Company’s lease
disclosure.

Land improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

8 – 20

Buildings and improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Machinery and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dies and tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Vehicles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Office equipment and systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

10 – 40
3 – 15
3 – 10

3 – 6
3 – 15
2 – 20

Total depreciation expense was $52,821, $42,155, and $36,493 for the years ended December 31, 2022,

2021 and 2020, respectively.

Goodwill and Other Indefinite-Lived Intangible Assets

Goodwill represents the excess of the purchase price over fair value of identifiable net assets acquired
from business acquisitions. Goodwill is not amortized, but is reviewed for impairment on an annual basis
and between annual tests if indicators of impairment are present. The Company evaluates goodwill for
impairment annually as of October 31 or more frequently when an event occurs or circumstances change that
indicates the carrying value may not be recoverable. The Company has the option to assess goodwill for
impairment by performing either a qualitative assessment or quantitative test. The qualitative assessment
determines whether it is more likely than not that the fair value of a reporting unit is less than its carrying
amount. If the Company determines that it is not more likely than not that the fair value of a reporting unit
is less than its carrying amount, then the quantitative test is not required to be performed. If the Company
determines that it is more likely than not that the fair value of a reporting unit is less than its carrying amount,
the Company is required to perform the quantitative test. In the quantitative test, the calculated fair value
of the reporting unit is compared to its book value including goodwill. If the fair value of the reporting unit

62

is in excess of its book value, the related goodwill is not impaired. If the fair value of the reporting unit is
less than its book value, an impairment loss is recognized in an amount equal to that excess, limited to the total
amount of goodwill allocated to that reporting unit.

Other indefinite-lived intangible assets consist of certain tradenames. The Company tests the carrying

value of these tradenames annually as of October 31, or more frequently when an event occurs or
circumstances change that indicates the carrying value may not be recoverable, by comparing the assets’ fair
value to its carrying value. Fair value is measured using a relief-from-royalty approach, which assumes the
fair value of the tradename is the discounted cash flows of the amount that would be paid had the Company
not owned the tradename and instead licensed the tradename from another company.

The Company performed the required annual impairment tests for goodwill and other indefinite-lived

intangible assets for the fiscal years 2022, 2021 and 2020, and found no impairment.

Impairment of Long-Lived Assets

The Company periodically evaluates the carrying value of long-lived assets (excluding goodwill and

indefinite-lived tradenames). Long-lived assets are reviewed for impairment whenever events or changes in
circumstances indicate that the carrying amount may not be recoverable. If the sum of the expected future
undiscounted cash flows is less than the carrying amount of an asset, a loss is recognized for the difference
between the fair value and carrying value of the asset.

Debt Issuance Costs

Debt discounts and direct costs incurred in connection with the issuance or amendment of long-term
debt are deferred and recorded as a reduction of outstanding debt and amortized to interest expense using
the effective interest method over the terms of the related credit agreements. $3,234, $2,589, and $2,598, of
deferred financing costs and original issue discount were amortized to interest expense during fiscal years
2022, 2021 and 2020, respectively. Excluding the impact of any future long-term debt issuances or
prepayments, estimated amortization to interest expense for the next five years is as follows: 2023-$3,885;
2024-$3,923; 2025-$3,919; 2026-$3,819; 2027-$1,028.

Income Taxes

The Company is a C Corporation and therefore accounts for income taxes pursuant to the liability
method. Accordingly, the current or deferred tax consequences of a transaction are measured by applying
the provision of enacted tax laws to determine the amount of taxes payable currently or in future years.
Deferred income taxes are provided for temporary differences between the income tax bases of assets and
liabilities and their carrying amounts for financial reporting purposes. In assessing the realizability of deferred
tax assets, the Company considers whether it is more likely than not that some portion or all of the
deferred tax assets will not be realized. The ultimate realization of deferred tax assets is dependent upon the
generation of future taxable income during the years in which those temporary differences become
deductible. The Company considers taxable income in prior carryback years, the scheduled reversal of
deferred tax liabilities, projected future taxable income and tax planning strategies, as appropriate, in making
this assessment.

Revenue Recognition

The Company’s revenues primarily consist of product sales to its customers. The Company considers
the purchase orders, which in some cases are governed by master sales agreements, to be the contracts with
the customers. For each contract, the Company considers the commitment to transfer products, each of which
is distinct, to be the identified performance obligations. Revenue is measured as the amount of consideration
the Company expects to be entitled in exchange for the transfer of product, which is generally the price
stated in the contract specific for each item sold, adjusted for the value of expected returns, discounts, rebates,
or other promotional incentives or allowances offered to our customers. Expected returns for damaged or
defective product are estimated using the expected value method based on historical product return experience.
Discounts and rebates offered to customers are typically defined in the master sales agreements with
customers and, therefore, are recorded using the most likely amount method based on the terms of the

63

contract. Promotional incentives are defined programs offered for short, specific periods of time and are
estimated using the expected value method based on historical experience. The Company does not expect the
transaction price for revenue recognized will be subject to a significant revenue reversal. As the Company’s
product sale contracts and standard payment terms have a duration of less than one year, it uses the practical
expedient applicable to such contracts and does not consider the time value of money. Sales, use, value
add, and other similar taxes assessed by governmental authorities and collected concurrent with revenue-
producing activities are excluded from revenue. The Company has elected to recognize the cost for freight
activities when control of the product has transferred to the customer as an expense within cost of goods sold
in the consolidated statements of comprehensive income. Product revenues are recognized at the point in
time when control of the product is transferred to the customer, which typically occurs upon shipment or
delivery to the customer. To determine when control has transferred, the Company considers if there is a
present right to payment and if legal title, physical possession, and the significant risks and rewards of
ownership of the asset has transferred to the customer. As a substantial portion of the Company’s product
revenues are recognized at a point in time, the amount of unsatisfied performance obligations at each period
end is not material. The Company’s contracts have an original expected duration of one year or less. As a
result, the Company has elected to use the practical expedient to not disclose its remaining performance
obligations.

At the request of certain customers, the Company will warehouse inventory billed to the customer but

not delivered. Unless all revenue recognition criteria have been met, the Company does not recognize revenue
on these transactions until the customer takes possession of the product.

While the Company’s standard payment terms are less than one year, the specific payment terms and
conditions in its customer contracts vary. In some cases, customers prepay for their goods; in other cases,
after appropriate credit evaluation, an open credit line is granted and payment is due in arrears. Contracts
with payment in arrears are recognized in the consolidated balance sheets as accounts receivable upon revenue
recognition, while contracts where customers pay in advance are recognized as customer deposits and
recorded in other accrued liabilities in the consolidated balance sheets until revenue is recognized. The balance
of customer deposits (contract liabilities) was $33,551 and $27,388 at December 31, 2022 and December 31,
2021, respectively. During the year ended December 31, 2022, the Company recognized revenue of $27,388
related to amounts included in the December 31, 2021 customer deposit balance. The Company typically
recognizes revenue within one year of the receipt of the customer deposit.

The Company offers standard warranty coverage on substantially all products that it sells and accounts

for this standard warranty coverage as an assurance warranty. As such, no transaction price is allocated to
the standard warranty, and the Company records a liability for product warranty obligations at the time of
sale to a customer based on historical warranty experience. Refer to Note 11, “Product Warranty
Obligations,” to the consolidated financial statements for further information regarding the Company’s
standard warranties.

The Company also sells extended warranty coverage for certain products, which it accounts for as
service warranties. In most cases, the extended warranty is sold as a separate contract. As such, extended
warranty sales are considered a separate performance obligation, and the extended warranty transaction is
separate and distinct from the product. The extended warranty transaction price is initially recorded as
deferred revenue in the consolidated balance sheets and amortized on a straight-line basis to net sales in
the consolidated statements of comprehensive income over the life of the contracts following the standard
warranty period. For extended warranty contracts that the Company sells under a third-party marketing
agreement, it is required to pay fees to the third-party service provider and classifies these fees as costs to
obtain a contract. The contract costs are deferred and recorded as other assets in the consolidated balance
sheets. The deferred contract costs are amortized to net sales in the consolidated statements of comprehensive
income consistent with how the related deferred revenue is recognized. Refer to Note 11, “Product Warranty
Obligations,” to the consolidated financial statements for further information regarding the Company’s
extended warranties.

In addition to extended warranties, the Company offers other services, including remote monitoring,
installation, maintenance, data center and telecom design and build, and grid services to utilities in certain
circumstances. Total service revenues accounted for less than 3% of revenue during the year ended
December 31, 2022.

64

Refer to Note 7, “Segment Reporting,” to the consolidated financial statements for the Company’s
disaggregated revenue disclosure. The information discussed above is applicable to each of the Company’s
product classes.

Advertising and Co-Op Advertising

Expenditures for advertising, included in selling and service expenses in the consolidated statements of
comprehensive income, are expensed as incurred. Expenditures for advertising production costs are expensed
when the related advertisement is first run. Expenditures for Co-Op advertising are expensed when claimed
by the customer. Total expenditures for advertising were $100,589, $66,660, and $53,678 for the years ended
December 31, 2022, 2021 and 2020, respectively.

Research and Development

The Company expenses research and development costs as incurred. Total expenditures incurred for
research and development were $159,774, $104,303, and $80,251 for the years ended December 31, 2022,
2021 and 2020, respectively.

Foreign Currency Translation and Transactions

Balance sheet amounts for non-U.S. Dollar functional currency subsidiaries are translated into U.S.
Dollars at the rates of exchange in effect at the end of the fiscal year. Income and expenses incurred in a
foreign currency are translated at the average rates of exchange in effect during the year. The related balance
sheet translation adjustments are made directly to accumulated other comprehensive loss, a component of
stockholders’ equity, in the consolidated balance sheets. Gains and losses from foreign currency transactions
are recognized as incurred in the consolidated statements of comprehensive income.

Fair Value of Financial Instruments

ASC 820-10, Fair Value Measurement, defines fair value, establishes a consistent framework for
measuring fair value, and expands disclosure for each major asset and liability category measured at fair
value on either a recurring basis or nonrecurring basis. ASC 820-10 clarifies that fair value is an exit price,
representing the amount that would be received in the sale of an asset or paid to transfer a liability in an
orderly transaction between market participants. As such, fair value is a market-based measurement that
should be determined based on assumptions that market participants would use in pricing an asset or
liability. As a basis for considering such assumptions, the pronouncement establishes a three-tier fair value
hierarchy, which prioritizes the inputs used in measuring fair value as follows: (Level 1) observable inputs such
as quoted prices in active markets; (Level 2) inputs, other than the quoted prices in active markets, that are
observable either directly or indirectly; and (Level 3) unobservable inputs in which there is little or no market
data, which require the reporting entity to develop its own assumptions.

The Company believes the carrying amount of its financial instruments (cash and cash equivalents,

accounts receivable, accounts payable, accrued liabilities, short-term borrowings, and revolving facility
borrowings), excluding Term Loan borrowings, approximates the fair value of these instruments based on
their short-term nature. The fair value of the Term Loan B borrowing, which has a net carrying value of
$523,305, was approximately $516,750 (Level 2) at December 31, 2022, as calculated based on independent
valuations whose inputs and significant value drivers are observable. The fair value of Term Loan A
approximates the carrying value.

For the fair value of the assets and liabilities measured on a recurring basis, refer to the fair value table

in Note 5, “Derivative Instruments and Hedging Activities,” to the consolidated financial statements. The
fair value of all derivative contracts is classified as Level 2. The valuation techniques used to measure the fair
value of derivative contracts, all of which have counterparties with high credit ratings, were based on
quoted market prices or model driven valuations using significant inputs derived from or corroborated by
observable market data. The fair value of derivative contracts considers the Company’s credit risk in
accordance with ASC 820-10.

65

Contingent Consideration

Certain of the Company’s business combinations involve potential payment of future consideration
that is contingent upon the achievement of certain milestones. As part of purchase accounting, a liability is
recorded for the estimated fair value of the contingent consideration on the acquisition date. The fair
value of the contingent consideration is remeasured at each reporting period, and the change in fair value is
recognized within general and administrative expenses in the Company’s consolidated statements of
comprehensive income. The fair value measurement of contingent consideration is typically categorized as a
Level 3 liability, as the measurement amount is based primarily on significant inputs that are not observable
in the market. The fair value measurement of ecobee’s contingent consideration is categorized as a Level 1
liability, as a definitive payout agreement has been reached.

The fair value of contingent consideration as of December 31, 2022 and December 31, 2021 was
$81,533 and $146,759, respectively. At December 31, 2022, the Company recorded $49,500 in other accrued
liabilities and $32,033 in other long-term liabilities in the consolidated balance sheets. At December 31,
2021, the Company recorded $68,665 in other accrued liabilities and $78,094 in other long-term liabilities in
the consolidated balance sheets.

The following table provides a reconciliation of the activity for contingent consideration:

Beginning balance, January 1, 2022 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in fair value . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payment of contingent consideration(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Present value interest accretion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Currency translation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$146,759
(231)
(63,800)
1,974
(3,169)

Ending balance, December 31, 2022 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 81,533

(1)

Includes payments of $16,135 in cash for the Off Grid acquisition, $47,123 in shares of common stock
for the ecobee acquisition, and $542 in cash for the ecobee acquisition. The payment of common
stock is accounted for as a non-cash item in the consolidated statement of cash flows.

Use of Estimates

The preparation of the consolidated financial statements in conformity with U.S. GAAP requires
management to make estimates and assumptions that affect the reported amounts of assets and liabilities,
the disclosure of contingent assets and liabilities at the date of the consolidated financial statements, and the
reported amounts of revenues and expenses during the reporting period. Actual results could differ from
those estimates.

Derivative Instruments and Hedging Activities

The Company records all derivatives in accordance with ASC 815, Derivatives and Hedging, which
requires derivative instruments to be reported in the consolidated balance sheets at fair value and establishes
criteria for designation and effectiveness of hedging relationships. The Company is exposed to market risk
such as changes in commodity prices, foreign currencies and interest rates. The Company does not hold or
issue derivative financial instruments for trading purposes.

Share-Based Compensation

Share-based compensation expense, including stock options and restricted stock awards, is generally

recognized on a straight-line basis over the vesting period based on the fair value of awards which are
expected to vest. The fair value of all share-based awards is estimated on the date of grant. Refer to Note 17,
“Share Plans,” to the consolidated financial statements for further information on the Company’s share-
based compensation plans and accounting.

66

Acquisition related costs

Acquisition related costs are external costs the Company incurs to affect a business combination
including legal fees, professional and advisory services, transaction taxes such as stamp tax, and insurance
premiums. The Company accounts for acquisition related costs as expense in the period in which the costs are
incurred and the services are received. Total acquisition related costs were $1,459, $21,465, and $1,411 for
the years ended December 31, 2022, 2021 and 2020, respectively.

New Accounting Pronouncements

Changes to GAAP are established by the Financial Accounting Standards Board (FASB) in the form
of accounting standard updates (“ASUs”) to the FASB Accounting Standards Codification (ASC). ASUs
not listed below were assessed and determined to be either not applicable or are not expected to have a
material impact on the Company’s consolidated financial statements.

Recently Adopted Accounting Standards

On October 1, 2022, the Company elected to early adopt ASU 2022-04, Liabilities — Supplier Finance

Program: Disclosure of Supplier Finance Program Obligations. This guidance was issued to enhance the
transparency of supplier finance programs. The amendments in this update require that a buyer in a supplier
finance program disclose sufficient information about the program to allow a user of financial statements
to understand the program’s nature, activity during the period, changes from period to period, and potential
magnitude. The Company has one supplier finance program; however, the program magnitude is not
material to the Company.

3. Acquisitions

Fiscal 2022

Acquisitions

On June 30, 2022, the Company acquired EEC. Headquartered in Marlborough, Massachusetts, EEC
is an industrial generator distributor as well as a provider of data center and telecom facility design, build,
maintenance, and repair services.

On October 3, 2022, the Company acquired Blue Pillar, an industrial IoT platform developer that
designs, deploys, and manages industrial IoT network software solutions to enable distributed energy
generation monitoring and control.

The combined purchase price for these acquisitions was $25,654, net of cash acquired and funded
solely through cash on hand. The Company recorded its preliminary purchase price allocation for EEC and
Blue Pillar during the second quarter and fourth quarter of 2022, respectively, based on its estimates of
the fair value of the acquired assets and assumed liabilities. The accompanying consolidated financial
statements include the results of these two acquired businesses since the dates of acquisition through
December 31, 2022.

Fiscal 2021

Acquisition of Deep Sea

On June 1, 2021, the Company acquired Deep Sea for a purchase price, net of cash acquired, of
$420,700. Headquartered in Hunmanby, United Kingdom, Deep Sea is a designer and manufacturer of a
diverse suite of flexible control solutions focused on the global power generation and transfer switch markets.
The acquisition purchase price was funded solely through cash on hand.

The Company finalized the Deep Sea purchase price allocation during the second quarter of 2022

based on its estimates of the fair value of the acquired assets and assumed liabilities. The finalization did
not result in material adjustments to the Company’s preliminary estimates. As a result, the Company recorded
$437,874 of intangible assets, including $263,604 of goodwill recorded in the International segment, as of

67

the acquisition date. The goodwill ascribed to this acquisition is not deductible for tax purposes. The
accompanying consolidated financial statements include the results of Deep Sea from the date of acquisition
through December 31, 2022.

Acquisition of Chilicon

On July 2, 2021, the Company acquired Chilicon for a purchase price, net of cash acquired, of $61,129

inclusive of estimated contingent consideration. Based in Los Angeles, California, Chilicon is a designer
and provider of grid-interactive microinverter and monitoring solutions for the solar market. Chilicon’s
power inversion and monitoring system technologies maximize photovoltaic (solar power) system production,
lower installer operational cost, and promote end-user satisfaction. Total consideration consisted of the
following:

Cash paid at closing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred cash payment(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Common stock issued at closing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Contingent consideration(2)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$11,821
6,000
12,000
31,308

Total purchase price . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$61,129

(1) Payable on the third business day after December 31, 2023.

(2) Payable in common stock issued upon achievement of certain performance targets within 45 calendar

days following the conclusion of the contingent consideration period, December 31, 2025.

The Company finalized the Chilicon purchase price allocation during the second quarter of 2022 based
on its estimates of the fair value of the acquired assets and assumed liabilities. The finalization did not result
in material adjustments to the Company’s preliminary estimates. As a result, the Company recorded
$70,174 of intangible assets, including $36,974 of goodwill recorded in the Domestic segment, as of the
acquisition date. The goodwill ascribed to the Chilicon acquisition is not deductible for tax purposes. The
accompanying consolidated financial statements include the results of Chilicon from the date of acquisition
through December 31, 2022.

Acquisition of Off Grid Energy

On September 1, 2021, the Company acquired Off Grid Energy for a purchase price of $56,949, net of
cash acquired and inclusive of the then estimated contingent consideration of $29,054 payable in cash based
on contingent consideration period performance. The contingent consideration was paid during the third
quarter of 2022 in the amount of $16,135. Headquartered in Rugby, United Kingdom, Off Grid Energy is a
designer and manufacturer of industrial-grade mobile energy storage systems. The acquisition purchase
price was funded through cash on hand.

The Company finalized the Off Grid Energy purchase price allocation during the third quarter of 2022

based on its estimates of the fair value of the acquired assets and assumed liabilities. The finalization did
not result in material adjustments to the Company’s preliminary estimates. As a result, the Company recorded
$56,076 of intangible assets, including $21,531 of goodwill recorded in the International segment, as of the
acquisition date. The goodwill ascribed to this acquisition is not deductible for tax purposes. The
accompanying consolidated financial statements include the results of Off Grid Energy from the date of
acquisition through December 31, 2022.

Acquisition of ecobee

On December 1, 2021, the Company acquired ecobee for a purchase price, net of cash acquired, of

$735,577 inclusive of estimated contingent consideration. Headquartered in Toronto, Canada, ecobee is a
leader in sustainable home technology solutions including smart thermostats that deliver significant energy
savings, security and peace of mind. The purchase price consisted of the following:

68

Cash paid at closing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$225,403

Common stock issued at closing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Contingent consideration(1)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

420,774
89,400

Total purchase price . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$735,577

(1) To be paid in the form of common stock issued upon achievement of certain performance targets

following the end of two contingent consideration periods, one ended June 30, 2022, and one originally
ending June 30, 2023.

The contingent consideration for the period ended June 30, 2022, was paid during the fourth quarter of

2022 in the amount of $47,123 in shares of common stock, or 196,531 shares of common stock, and $542
was paid with cash on hand. Additionally, during the fourth quarter of 2022, the Company entered into a
definitive agreement to accelerate the measurement and payment for the remaining contingent consideration
period ending June 30, 2023. The parties agreed to a final payment amount of $45,000 issued with 466,188
shares of common stock during the first quarter of 2023.

The Company finalized the ecobee purchase price allocation during the fourth quarter of 2022 based

on its estimates of the fair value of the acquired assets and assumed liabilities. The finalization did not
result in material adjustments to the Company’s preliminary estimates. As a result, the Company recorded
$806,131 of intangible assets, including $248,231 of goodwill recorded in the Domestic segment, as of the
acquisition date. A portion of the goodwill ascribed to this acquisition is deductible for tax purposes. The
accompanying consolidated financial statements include the results of ecobee from the date of acquisition
through December 31, 2022.

Other Acquisitions

On September 1, 2021, the Company acquired Apricity Code, an advanced engineering and product

design company located in Bend, Oregon.

On October 1, 2021, the Company acquired Tank Utility, a provider of IoT propane tank monitoring

that enables the optimization of propane fuel logistics.

The combined purchase price for these two acquisitions was $29,945, net of cash acquired, and was

funded solely through cash on hand. The Company finalized its purchase price allocation during the third
quarter of 2022 based on the Company’s estimates of the fair value of the acquired assets and assumed
liabilities. The finalization did not result in material adjustments to the Company’s preliminary estimates. The
accompanying consolidated financial statements include the results of these two acquired businesses since
the dates of acquisition through December 31, 2022.

Fiscal 2020

Acquisition of Enbala

On October 7, 2020, the Company acquired Enbala for a purchase price, net of cash acquired, of
$41,982. Enbala is one of the leading providers of distributed energy optimization and control software that
helps support the operational stability of the world’s power grids. The acquisition purchase price was
funded solely through cash on hand.

The Company finalized its purchase price allocation during the third quarter of 2021 based on its
estimates of the fair value of the acquired assets and assumed liabilities. The finalization did not result in
material adjustments to the Company’s preliminary estimates. As a result, the Company recorded $46,338 of
intangible assets, including $27,038 of goodwill recorded in the Domestic segment, as of the acquisition
date. A portion of the goodwill ascribed to this acquisition is deductible for tax purposes. The accompanying
consolidated financial statements include the results of Enbala from the date of acquisition through
December 31, 2022.

69

Other Acquisitions

On July 1, 2020, the Company acquired Energy Systems, its industrial distributor in northern California.

On September 1, 2020, the Company acquired Mean Green, a designer and manufacturer of

commercial grade, battery-powered turf care products.

The combined purchase price for these acquisitions was $22,958 and was funded solely through cash
on hand. The Company finalized its purchase price allocation for these two acquisitions during the third
quarter of 2021 based on its estimates of the fair value of the acquired assets and assumed liabilities. The
finalization did not result in material adjustments to the Company’s preliminary estimates. The accompanying
consolidated financial statements include the results of the acquired businesses since the dates of acquisition
through December 31, 2022.

Summary Purchase Price Allocations

The fair values assigned to certain assets acquired and liabilities assumed for all acquisitions completed

during the reporting period, as of the acquisition dates, are as follows:

2022
Acquisitions

2021 Acquisitions

Deep Sea

ecobee

All Other

Total

2020
Acquisitions

Accounts receivable . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current

assets . . . . . . . . . . . . . . . . . . . . . . .

Property and equipment
. . . . . . . . . . .
Intangible assets . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . .
Goodwill

Deferred income taxes . . . . . . . . . . . . .
Other assets . . . . . . . . . . . . . . . . . . . .

$

$12,656
3,138

9,574 $ 23,337 $ 13,852 $
9,970

7,258

7,034

4,707

708
8,711
6,870

—
1,953

1,181

5,689

8,838
174,270
263,604

3,588
557,900
248,231

— 40,020
9,289
151

6,594

480
81,171
83,859

5,694
8,526

46,763
24,262

$ 5,094
3,575

13,464

12,906
813,341
595,694

45,714
17,966

858

635
26,235
40,395

—
1,122

Total assets acquired . . . . . . . . . . . .

38,743

467,588

895,312

207,210

1,570,110

77,914

Accounts payable . . . . . . . . . . . . . . . .
Accrued wages and employee benefits . .
Other accrued liabilities . . . . . . . . . . . .
. . . . . . . . . . . .
Short-term borrowings

Current portion of long-term

borrowings and finance lease
obligations . . . . . . . . . . . . . . . . . . .

Deferred income taxes . . . . . . . . . . . . .

Other long-term liabilities

. . . . . . . . . .

Long-term debt

. . . . . . . . . . . . . . . . .

1,479
1,429
7,934
—

—

1,090

1,157

—

8,998
2,106
1,737
—

25,968
1,354
19,898
—

7,473
872
18,258
800

42,439
4,332
39,893
800

—

33,957

90

—

—

233

233

78,753

33,762

—

19,930

132,640

9,997

1,624

43,849

1,624

4,088
700
2,151
—

—

3,827

2,208

—

Net assets acquired . . . . . . . . . . . . .

$25,654

$420,700 $735,577 $148,023 $1,304,300

$64,940

The allocations of the purchase price to identifiable assets and liabilities for the 2021 and 2020
acquisitions are based on the final valuations performed to determine the fair value of the net assets as of
their respective acquisition dates.

70

Pro Forma Information

The following unaudited pro forma information of the Company gives effect to all acquisitions as
though the transactions had occurred on January 1, 2020. Refer to Note 1, “Description of Business,” for
further information on the acquisitions included in the table.

Year Ended December 31,

2022

2021

2020

Net Sales:

As reported . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pro forma . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$4,564,737
4,593,485

$3,737,184
3,932,250

$2,485,200
2,764,363

Net income attributable to Generac Holdings Inc.:

As reported . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pro forma(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 399,502
402,670

$ 550,494
462,903

$ 350,576
267,376

Net income attributable to Generac Holdings Inc. per

common share – diluted
As reported . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Pro forma . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

5.42

5.47

$

8.30

6.94

5.48

4.11

(1)

Includes additional pro forma intangible amortization from all acquisitions as though the transactions
had occurred on January 1, 2020 of $941, $68,247, and $84,151 for the years ended December 31,
2022, 2021, and 2020, respectively.

This unaudited pro forma information is presented for informational purposes only and is not

necessarily indicative of the results of operations that actually would have been achieved had the acquisitions
been consummated on January 1, 2020.

4. Redeemable Noncontrolling Interest

On March 1, 2016, the Company acquired a 65% ownership interest in PR Industrial S.r.l. and its
subsidiaries (Pramac). The 35% noncontrolling interest in Pramac had an acquisition date fair value of
$34,253 and was recorded as a redeemable noncontrolling interest in the consolidated balance sheet, as the
noncontrolling interest holder had the right to require the Company to redeem its interest in Pramac. In
February 2019, the Company amended its agreement with the noncontrolling interest holder of Pramac,
extending the agreement by five years, allowing the Company to exercise its call option rights in partial
increments at certain times during the five-year period, and providing that the noncontrolling interest holder
no longer held the right to put its shares to the Company until April 1, 2021. The put and call option price
is based on a multiple of earnings, subject to a floor and the terms of the acquisition agreement, as amended.
In May 2021, the Company exercised its call option rights and paid a purchase price of $27,164 to purchase
an additional 15% ownership interest in Pramac, bringing the Company’s total ownership interest to 80%.
The Company still holds its call option right to purchase the remaining 20% ownership interest in partial
increments over the next two years.

On February 1, 2019, the Company acquired a 51% ownership interest in Captiva Energy Solutions,

Ltd (Captiva). The 49% noncontrolling interest in Captiva had an acquisition date fair value of $3,165 and
was recorded as a redeemable noncontrolling interest in the consolidated balance sheet, as the noncontrolling
interest holder had the right to require the Company to redeem its interest in Captiva. The noncontrolling
interest holder has a put option to sell his interest to the Company any time after five years from the date of
acquisition, or earlier upon the occurrence of certain circumstances. Further, the Company has a call
option that it may redeem any time after five years from the date of acquisition, or earlier upon the occurrence
of certain circumstances. The put and call option price is based on a multiple of earnings, subject to the
terms of the acquisition agreement. In March 2022, the Company signed an agreement to purchase an
additional 15% ownership interest in Captiva for a purchase price of $461, bringing the Company’s total
ownership interest in Captiva to 66%. In May 2022, the Company signed an amendment to the purchase
agreement resulting in a revised purchase price of $375, which was paid with cash on hand. The Company

71

still holds its call option right to purchase the remaining 34% ownership interest any time after five years
from the date of acquisition, or earlier upon the occurrence of certain circumstances.

For both transactions, the redeemable noncontrolling interest is recorded at the greater of the initial

fair value, increased or decreased for the noncontrolling interests’ share of subsequent comprehensive
income (loss), or the estimated redemption value, with any adjustments to the redemption value impacting
retained earnings, but not net income. However, the redemption value adjustments are reflected in the earnings
per share calculation, as detailed in Note 14, “Earnings Per Share,” to the consolidated financial statements.
The following table presents the changes in the redeemable noncontrolling interest:

Year Ended December 31,

2022

2021

2020

Balance at beginning of period . . . . . . . . . . . . . . . . . . . . . . .

$ 58,050

$ 66,207

$61,227

Share of net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign currency translation . . . . . . . . . . . . . . . . . . . . . . .

7,543
(3,982)

5,574
(3,669)

(2,829)
6,562

Purchase of additional ownership interest . . . . . . . . . . . . . .

(375)

(27,164)

—

Redemption value adjustment

. . . . . . . . . . . . . . . . . . . . . .

49,235

17,102

1,247

Balance at end of period . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$110,471

$ 58,050

$66,207

5. Derivative Instruments and Hedging Activities

Commodities

The Company is exposed to price fluctuations in commodities including steel, copper and aluminum;
and periodically utilizes commodity derivatives to mitigate the impact of these potential price fluctuations
on its financial results. These derivatives typically have maturities of less than eighteen months. At
December 31, 2022 and 2021, the Company had no commodity contracts outstanding.

Because these contracts do not qualify for hedge accounting, the related gains and losses are recorded

in cost of goods sold in the Company’s consolidated statements of comprehensive income. Net pre-tax gains
recognized were $29, $613, and $2,185 for the years ended December 31, 2022, 2021 and 2020, respectively.

Foreign Currencies

The Company is exposed to foreign currency exchange risk as a result of transactions denominated in
currencies other than the U.S. Dollar. The Company periodically utilizes foreign currency forward purchase
and sales contracts to manage the volatility associated with certain foreign currency purchases and sales in
the normal course of business. Contracts typically have maturities of twelve months or less. As of
December 31, 2022 and 2021, the Company had thirty-four and eleven foreign currency contracts
outstanding, respectively.

Because these contracts do not qualify for hedge accounting, the related gains and losses are recorded

in “other, net” in the Company’s consolidated statements of comprehensive income. Net pre-tax gains (losses)
recognized for the years ended December 31, 2022, 2021 and 2020 were $579, $(416), and $355, respectively.

Interest Rate Swaps

In 2017, the Company entered into twenty interest rate swap agreements, four of which were still
outstanding as of December 31, 2022. In March 2020, the Company entered into three additional interest
rate swap agreements, bringing the total outstanding interest rate swaps to seven as of December 31, 2022.

In June 2022, in conjunction with the amendments to the Company’s credit agreements discussed
further in Note 12, “Credit Agreements,” to the consolidated financial statements, the Company amended
its interest rate swaps to match the underlying debt and reconfirmed hedge effectiveness. The Company
formally documented all relationships between interest rate hedging instruments and the related hedged items,
as well as its risk-management objectives and strategies for undertaking various hedge transactions. These

72

interest rate swap agreements qualify as cash flow hedges and therefore, the effective portions of their gains
or losses are reported as a component of accumulated other comprehensive loss (AOCL) in the
consolidated balance sheets.

The amount of after-tax unrealized gains (losses) recognized for the years ended December 31, 2022,
2021 and 2020 were $38,494, $20,529, and $(14,285), respectively. The cash flows of the swaps are recognized
as adjustments to interest expense each period. The ineffective portions of the derivatives’ changes in fair
value, if any, are immediately recognized in earnings.

Fair Value

The following table presents the fair value of the Company’s derivatives:

December 31,
2022

December 31,
2021

Foreign currency contracts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest rate swaps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

94
49,279

$

(36)
(2,074)

The fair values of the foreign currency contracts and interest rate swaps are included in prepaid
expenses and other current assets and operating lease and other assets in the consolidated balance sheet as
of December 31, 2022. The fair values of the foreign currency contracts and interest rate swaps are included
in other accrued liabilities and other long-term liabilities in the consolidated balance sheet as of
December 31, 2021. Excluding the impact of credit risk, the fair value of the derivative contracts as of
December 31, 2022, is an asset of $51,184, which represents the net amount the Company would receive to
exit all of the agreements on that date. Excluding the impact of credit risk, the fair value of the derivative
contracts as of December 31, 2021, is a liability of $2,148, which represents the net amount the Company
would pay to exit all of the agreements on that date.

6. Accumulated Other Comprehensive Loss

The following presents a tabular disclosure of changes in AOCL during the years ended December 31,

2022 and 2021, net of tax:

Beginning Balance – January 1, 2022 . . . . . . . . . . . . . . . . . . . . . . .
Other comprehensive income (loss) before reclassifications . . . . . . .
Amounts reclassified from AOCL . . . . . . . . . . . . . . . . . . . . . . . .

(48,841)(1)
—

$ (2,051)
38,494(2)
—

$(54,755)
(10,347)
—

Foreign
Currency
Translation
Adjustments

$ (52,704)

Unrealized
Gain (Loss)
on Cash Flow
Hedges

Total

Net current-period other comprehensive income (loss) . . . . . . . . . . .

(48,841)

38,494

(10,347)

Ending Balance – December 31, 2022 . . . . . . . . . . . . . . . . . . . . . . .

$(101,545)

$36,443

$(65,102)

Beginning Balance – January 1, 2021 . . . . . . . . . . . . . . . . . . . . . . .

Other comprehensive income (loss) before reclassifications . . . . . . .
Amounts reclassified from AOCL . . . . . . . . . . . . . . . . . . . . . . . .

Foreign
Currency
Translation
Adjustments

Unrealized
Gain (Loss)
on Cash Flow
Hedges

$(11,674)
(41,030)(3)
—

$(22,580)
20,529(4)
—

Total

$(34,254)
(20,501)

—

Net current-period other comprehensive income (loss) . . . . . . . . . . .

(41,030)

20,529

(20,501)

Ending Balance – December 31, 2021 . . . . . . . . . . . . . . . . . . . . . . .

$(52,704)

$ (2,051)

$(54,755)

(1) Represents unfavorable impact from the strengthening of the U.S. dollar against foreign currencies

during the year ended December 31, 2022, particularly the Euro and British Pound.

73

(2) Represents unrealized gains of $51,352 on the interest rate swaps, net of tax effect of $(12,858) for the

year ended December 31, 2022.

(3) Represents unfavorable impact from the strengthening of the U.S. dollar against foreign currencies

during the year ended December 31, 2021, particularly the Euro and British Pound.

(4) Represents unrealized gains of $27,462 on the interest rate swaps, net of tax effect of $(6,933) for the

year ended December 31, 2021.

7. Segment Reporting

The Company has two reportable segments for financial reporting purposes — Domestic and

International. The Domestic segment includes the legacy Generac business (excluding its traditional Latin
American export operations), and the acquisitions that are based in the U.S. and Canada, all of which have
revenues substantially derived from the U.S. and Canada. The International segment includes the legacy
Generac business’ Latin American export operations, and the acquisitions not based in the U.S and Canada,
all of which have revenues substantially derived from outside the U.S and Canada. Both reportable segments
design and manufacture a wide range of energy technology solutions and other power products. The
Company has multiple operating segments, which it aggregates into the two reportable segments, based on
materially similar economic characteristics, products, production processes, classes of customers, distribution
methods, organizational structure, and regional considerations.

The Company’s product offerings consist primarily of power generation equipment, energy storage
systems, energy management devices & solutions, and other power products geared for varying end customer
uses. Residential products and C&I products are each a similar class of products based on similar power
output and end customer. The breakout of net sales between residential, C&I, and other products & services
by reportable segment is as follows:

Product Classes

Net Sales by Segment

Year Ended December 31, 2022

Domestic

International

Total

Residential products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Commercial & industrial products . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$2,782,037
746,172
339,657

$129,834
514,565
52,472

$2,911,871
1,260,737
392,129

Total net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$3,867,866

$696,871

$4,564,737

Product Classes

Year Ended December 31, 2021

Domestic

International

Total

Residential products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Commercial & industrial products . . . . . . . . . . . . . . . . . . . . . . .

$2,366,908
556,520

$ 89,857
442,478

$2,456,765
998,998

Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

240,622

40,799

281,421

Total net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$3,164,050

$573,134

$3,737,184

Product Classes

Year Ended December 31, 2020

Domestic

International

Total

Residential products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,495,383

$ 61,118

$1,556,501

Commercial & industrial products . . . . . . . . . . . . . . . . . . . . . . .

Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

404,867

188,558

296,884

38,390

701,751

226,948

Total net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$2,088,808

$396,392

$2,485,200

Residential products consist primarily of automatic home standby generators ranging in output

from 7.5kW to 150kW, portable generators, energy storage systems, energy management devices & solutions,
and other outdoor power equipment. These products are predominantly sold through independent
residential dealers, national and regional retailers, e-commerce merchants, electrical/HVAC/solar wholesalers,
solar installers, and outdoor power equipment dealers. The residential products revenue consists of the sale

74

of the product to our distribution partners, who in turn sell or rent the product to the end consumer,
including installation and maintenance services. In some cases, residential products are sold direct to the
end consumer. Substantially all of the residential products revenues are transferred to the customer at a point
in time.

C&I products consist of larger output stationary generators used in C&I applications, with power
outputs up to 3,250kW. Also included in C&I products are mobile generators, light towers, mobile energy
storage systems, mobile heaters, mobile pumps, and related controllers for power generation equipment.
These products are sold globally through industrial distributors and dealers, EPC companies, equipment
rental companies, and equipment distributors. The C&I products revenue consists of the sale of the
product to our distribution partners, who in turn sell or rent the product to the end customer, including
installation and maintenance services. In some cases, C&I products are sold direct to the end customer.
Substantially all of the C&I products revenues are transferred to the customer at a point in time.

Other consists primarily of aftermarket service parts and product accessories sold to our customers,

the amortization of extended warranty deferred revenue, remote monitoring and grid services subscription
revenue, as well as certain installation and maintenance service revenue. The aftermarket service parts and
product accessories are generally transferred to the customer at a point in time, while the extended warranty
and subscription revenue are recognized over the life of the contract. Other service revenue is recognized when
the service is performed.

The following tables sets forth total sales by reportable segment and inclusive of intersegment sales:

External net sales . . . . . . . . . . . . . . . . . . . . . . . . . .
Intersegment sales . . . . . . . . . . . . . . . . . . . . . . . . .

$3,867,866
60,731

$696,871
93,699

$

— $4,564,737
—

(154,430)

Total sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$3,928,597

$790,570

$(154,430) $4,564,737

Year Ended December 31, 2022

Domestic

International

Eliminations

Total

External net sales . . . . . . . . . . . . . . . . . . . . . . . . . .
Intersegment sales . . . . . . . . . . . . . . . . . . . . . . . . .

$3,164,050
39,339

$573,134
26,123

$

— $3,737,184
—

(65,462)

Total sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$3,203,389

$599,257

$(65,462)

$3,737,184

Year Ended December 31, 2021

Domestic

International

Eliminations

Total

Year Ended December 31, 2020

Domestic

International

Eliminations

Total

External net sales . . . . . . . . . . . . . . . . . . . . . . . . . .

$2,088,808

$396,392

$

— $2,485,200

Intersegment sales . . . . . . . . . . . . . . . . . . . . . . . . .

13,505

1,649

(15,154)

—

Total sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$2,102,313

$398,041

$(15,154)

$2,485,200

Management evaluates the performance of its segments based primarily on Adjusted EBITDA, which
is reconciled to Income before provision for income taxes below. The computation of Adjusted EBITDA is
based primarily on the definition that is contained in the Company’s credit agreements.

75

Adjusted EBITDA

Year Ended December 31,

2022

2021

2020

Domestic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
International . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 716,302
109,065

$795,417
66,008

$563,394
20,379

Total adjusted EBITDA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 825,367

$861,425

$583,773

Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(54,826)

(32,953)

(32,991)

Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-cash write-down and other adjustments(1)
. . . . . . . . . . . . . . . . .
Non-cash share-based compensation expense(2)
. . . . . . . . . . . . . . . . .
Loss on extinguishment of debt(3) . . . . . . . . . . . . . . . . . . . . . . . . . . .
Transaction costs and credit facility fees(4) . . . . . . . . . . . . . . . . . . . . .
Business optimization and other charges(5)
. . . . . . . . . . . . . . . . . . . .
Provision for regulatory and clean energy product charges(6)
. . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(156,141)
2,091
(29,481)
(3,743)
(5,026)
(4,371)
(65,265)
(139)

(92,041)
3,070
(23,954)
(831)
(22,357)
(33)
—
(800)

(68,773)
327
(20,882)
—
(2,151)
(12,158)
—
(954)

Income before provision for income taxes . . . . . . . . . . . . . . . . . . . . .

$ 508,466

$691,526

$446,191

(1)

Includes gains/losses on disposals of assets and sales of certain investments, unrealized mark-to-market
adjustments on commodity contracts, certain foreign currency related adjustments, and certain
purchase accounting and contingent consideration adjustments.

(2) Represents share-based compensation expense to account for stock options, restricted stock and other

stock awards over their respective vesting periods.

(3) Represents the non-cash write-off of original issue discount and deferred financing costs due primarily

to a voluntary prepayment of debt.

(4) Represents transaction costs incurred directly in connection with any investment, as defined in our

credit agreement, equity issuance, debt issuance, or refinancing, together with certain fees relating to
our senior secured credit facilities.

(5) For the year ended December 31, 2022, predominantly represents severance and other restructuring
charges related to the suspension of operations at certain of our facilities. For the year ended
December 31, 2020, represents severance, non-cash asset write-downs and other charges to address the
impact of the COVID-19 pandemic and decline in oil prices on demand for C&I products. These
charges represent expenses that do not reflect ongoing operations.

(6) For the year ended December 31, 2022, represents a specific credit loss provision of $17,926 for a clean
energy product customer that filed for bankruptcy, as well as a warranty provision of $37,338 to
address certain clean energy product warranty-related matters. The amount also includes a provision of
$10,000 for a pending and unresolved matter with the CPSC concerning the imposition of potential
penalty fines for allegedly failing to timely submit a report under the CPSA in relation to certain portable
generators that were subject to a voluntary recall previously announced on July 29, 2021.

The following tables summarize additional financial information by reportable segment:

Domestic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$4,032,086

$3,742,101

$2,659,597

International

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,137,376

1,135,679

575,826

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$5,169,462

$4,877,780

$3,235,423

Assets

December 31,

2022

2021

2020

76

Domestic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
International . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$123,768
32,373

$66,675
25,366

$53,020
15,753

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$156,141

$92,041

$68,773

Depreciation and Amortization

Year Ended December 31,

2022

2021

2020

Capital Expenditures

Year Ended December 31,

2022

2021

2020

Domestic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
International . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$69,680
16,508

$100,672
9,320

$51,867
10,261

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$86,188

$109,992

$62,128

The Company’s sales in the United States represent approximately 80%, 82%, and 82% of total sales for

the years ended December 31, 2022, 2021 and 2020, respectively. Approximately 77% and 75% of the
Company’s identifiable long-lived assets are located in the United States as of December 31, 2022 and 2021,
respectively.

8. Balance Sheet Details

Inventories consist of the following:

December 31,

2022

2021

Raw material . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Work-in-process . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Finished goods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 798,340
14,899
592,145

$ 727,162
10,756
351,787

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,405,384

$1,089,705

As of December 31, 2022 and 2021, inventories totaling $17,914 and $15,555, respectively, were on

consignment at customer locations.

Property and equipment consists of the following:

December 31,

2022

2021

Land and improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 22,589

$ 26,137

Buildings and improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Machinery and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Dies and tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Vehicles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

243,553

229,593

37,343

9,807

244,273

186,611

31,581

7,621

Office equipment and systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

148,166

125,048

Leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Construction in progress . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

6,849

52,522

5,679

47,601

Gross property and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . .

750,422

674,551

Accumulated depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(282,818)

(233,699)

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 467,604

$ 440,852

Total property and equipment included finance leases of $24,719 and $36,776 at December 31, 2022
and 2021, respectively, primarily made up of buildings and improvements. Amortization of finance lease

77

right of use assets is recorded within depreciation expense in the consolidated statements of comprehensive
income. The initial measurement of new finance lease right of use assets is accounted for as a non-cash
item in the consolidated statement of cash flows. Refer to Note 10, “Leases,” for further information
regarding the Company’s accounting for leases under ASC 842, Leases.

9. Goodwill and Intangible Assets

The changes in the carrying amount of goodwill by reportable segment for the years ended December 31,

2022 and 2021 are as follows:

Domestic

International

Total

Balance at December 31, 2020 . . . . . . . . . . . . . . . . . . . . . . . . . .
Acquisitions of businesses, net . . . . . . . . . . . . . . . . . . . . . . . .

$ 702,535
293,614

$152,693
284,447

$ 855,228
578,061

Foreign currency translation . . . . . . . . . . . . . . . . . . . . . . . . . .

(705)

(22,910)

(23,615)

Balance at December 31, 2021 . . . . . . . . . . . . . . . . . . . . . . . . . .

995,444

414,230

1,409,674

Acquisitions of businesses, net . . . . . . . . . . . . . . . . . . . . . . . .
Foreign currency translation . . . . . . . . . . . . . . . . . . . . . . . . . .

22,128
(915)

437
(30,444)

22,565
(31,359)

Balance at December 31, 2022 . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,016,657

$384,223

$1,400,880

Refer to Note 3, “Acquisitions,” to the consolidated financial statements for further information

regarding the Company’s acquisitions.

The details of the gross goodwill applicable to each reportable segment at December 31, 2022 and 2021

are as follows:

December 31, 2022

December 31, 2021

Gross

Accumulated
Impairment

Net

Gross

Accumulated
Impairment

Net

Domestic . . . . . . . . . . . .
International . . . . . . . . . .

$1,519,850
388,834

$(503,193) $1,016,657
384,223

(4,611)

$1,498,637
418,841

$(503,193) $ 995,444
414,230

(4,611)

Total . . . . . . . . . . . . . .

$1,908,684

$(507,804) $1,400,880

$1,917,478

$(507,804) $1,409,674

The following table summarizes intangible assets by major category as of December 31, 2022 and 2021:

Weighted
Average
Amortization
Years

December 31, 2022

December 31, 2021

Gross

Accumulated
Amortization

Net Book
Value

Gross

Accumulated
Amortization

Net Book
Value

Finite-lived intangible assets:

Tradenames

. . . . . . . . . . .

Customer lists . . . . . . . . . .

Patents and technology. . . . .

Software . . . . . . . . . . . . .

Non-compete/other

. . . . . .

Total finite-lived intangible
. . . . . . . . . . . .

assets

14

11

14

—

5

$ 157,751

$ (58,821) $ 98,930 $ 162,563

$ (47,353) $ 115,210

577,203

(370,216)

206,987

573,910

(335,188)

665,563

(210,806)

454,757

662,341

(169,868)

1,046

(1,046)

—

1,046

(1,046)

238,722

492,473

—

70,585

(28,866)

41,719

79,416

(12,980)

66,436

$1,472,148

$(669,755) $802,393 $1,479,276

$(566,435) $ 912,841

Indefinite-lived tradenames . .

128,321

— 128,321

128,321

—

128,321

Total intangible assets . . . . . . .

$1,600,469

$(669,755) $930,714 $1,607,597

$(566,435) $1,041,162

Amortization expense of intangible assets was $103,320, $49,886, and $32,280 in 2022, 2021 and 2020,
respectively. Excluding the impact of any future acquisitions, the Company estimates amortization expense
for the next five years will be as follows: 2023-$99,512; 2024-$94,070; 2025-$89,561; 2026-$82,392;
2027-$56,162.

78

10. Leases

The Company leases certain manufacturing facilities, distribution centers, office space, warehouses,
automobiles, machinery and computer equipment globally under both finance and operating leases. The
Company’s leases have remaining lease terms of up to 20 years, of which certain leases, primarily within the
buildings and improvements asset class, include options to extend the leases for up to 10 additional years.
Further, the Company leases certain buildings from a noncontrolling interest holder, which the Company has
determined to be arm’s length transactions.

The Company determines if an arrangement is or contains a lease at contract inception. The Company

recognizes a right of use (“ROU”) asset and lease liability at the lease commencement date based on the
present value of the lease payments over the lease term. As the Company’s leases generally do not provide
an implicit rate, the incremental borrowing rate is used to determine the present value of lease payments. The
incremental borrowing rate is a collateralized rate determined based on the lease term, the Company’s
credit rating, and other market information available at the commencement date. The ROU asset also includes
any lease payments made prior to the commencement date and is reduced by any lease incentives. The
lease term may include options to extend or terminate the lease when it is reasonably certain that the
Company will exercise that option. Lease expense for operating leases is recognized on a straight-line basis
over the lease term, while lease expense for finance leases is recognized as depreciation and interest expense
using the effective interest method. The Company’s variable lease expense generally consists of property
tax and insurance payments that are variable in nature, however, these amounts are immaterial to the
consolidated financial statements and are therefore not separately reported.

The Company has lease agreements with both lease and nonlease components, which it elected to
account for as a single lease component. However, the Company did not elect to apply the recognition
exception for short-term leases. The Company is applying these elections to all asset classes.

The Company is a lessor of certain of its C&I mobile products as part of a rental fleet, as well as two
of its buildings that it leases to third parties. The lease income related to these arrangements is not material
to the consolidated financial statements.

The Company records its operating lease cost and amortization of finance lease ROU assets within
cost of goods sold or operating expenses in the consolidated statements of comprehensive income depending
on the cost center of the underlying asset. The Company records its finance lease interest cost within
interest expense in the consolidated statements of comprehensive income.

The components of total lease cost consist of the following:

Year Ended
December 31,
2022

Year Ended
December 31,
2021

Year Ended
December 31,
2020

Operating lease cost . . . . . . . . . . . . . . . . . . . . . . . . . .

$36,292

$22,432

$18,648

Finance lease cost:

Amortization of ROU assets . . . . . . . . . . . . . . . . . .

Interest on lease liabilities . . . . . . . . . . . . . . . . . . . .

3,298

1,945

3,187

2,021

2,587

2,237

Total lease cost . . . . . . . . . . . . . . . . . . . . . . . . . .

$41,535

$27,640

$23,472

Supplemental balance sheet information related to the Company’s leases is as follows:

December 31,
2022

December 31,
2021

Operating Leases

Operating lease ROU assets(1)

. . . . . . . . . . . . . . . . . . . . . . . . . . .

$100,083

$101,266

Operating lease liabilities – current(2)
Operating lease liabilities – noncurrent(3)

. . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . .

$ 30,330
73,547

$ 23,549
80,370

Total operating lease liabilities . . . . . . . . . . . . . . . . . . . . . . . . .

$103,877

$103,919

79

December 31,
2022

December 31,
2021

Finance Leases

Finance lease ROU assets, gross . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated depreciation – finance lease ROU assets . . . . . . . . . .
Finance lease ROU assets, net(4) . . . . . . . . . . . . . . . . . . . . . . . .
Finance lease liabilities – current(5) . . . . . . . . . . . . . . . . . . . . . . . .
Finance lease liabilities – noncurrent(6) . . . . . . . . . . . . . . . . . . . . .
Total finance lease liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 35,470
(10,751)

$ 47,119
(10,343)

$ 24,719

$ 36,776

$

2,650
24,770

$

4,209
34,966

$ 27,420

$ 39,175

(1) Recorded in the operating lease and other assets line within the consolidated balance sheets

(2) Recorded in the other accrued liabilities line within the consolidated balance sheets

(3) Recorded in the operating lease and other long-term liabilities line within the consolidated balance

sheets

(4) Recorded in the property and equipment, net line within the consolidated balance sheets

(5) Recorded in the current portion of long-term borrowings and finance lease obligations line within the

consolidated balance sheets

(6) Recorded in the long-term borrowings and finance lease obligations line within the consolidated

balance sheets

Supplemental cash flow information related to the Company’s leases is as follows:

Year Ended
December 31,
2022

Year Ended
December 31,
2021

Year Ended
December 31,
2020

Cash paid for amounts included in the measurement of lease

liabilities

Operating cash flows from operating leases . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . .
Operating cash flows from finance leases
. . . . . . . . . . . . . . . .
Financing cash flows from finance leases

$36,020
1,919
4,931

$21,250
1,972
4,679

$18,412
1,871
3,957

ROU assets obtained in exchange for lease liabilities

Operating leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Finance leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

28,766
2,874

55,057
4,026

41,678
3,737

Weighted average remaining lease term and discount rate information related to the Company’s leases

as of December 31, 2022 and 2021 is as follows:

Weighted average remaining lease term (in years)

Operating Leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Finance Leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

4.65

11.26

5.21

11.94

Weighted average discount rate

Operating Leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Finance Leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

4.82%

7.58%

3.58%

7.43%

December 31,
2022

December 31,
2021

80

The maturities of the Company’s lease liabilities as of December 31, 2022 are as follows:

Finance
Leases

Operating
Leases

2023 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 4,487

$ 34,208

2024 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2025 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2026 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2027 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
After 2027 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

4,223
3,639
3,137
2,929
24,405

30,834
20,386
9,855
8,334
14,743

Total minimum lease payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest component . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

42,820
(15,400)

118,360
(14,483)

Present value of minimum lease payments

. . . . . . . . . . . . . . . . . . . . .

$ 27,420

$103,877

11. Product Warranty Obligations

The Company records a liability for standard product warranty obligations accounted for as assurance
warranties at the time of sale of the related product to a customer based on historical warranty experience.
The Company also records a liability for specific warranty matters when they become known and are
reasonably estimable. The following is a tabular reconciliation of the Company’s standard product warranty
liability accounted for as an assurance warranty:

Year Ended December 31,

2022

2021

2020

Balance at beginning of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 94,213

$ 59,218

$ 49,316

Product warranty reserve assumed in acquisition . . . . . . . . . . . . . . .
Payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision for warranty issued . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in estimates for pre-existing warranties(1) . . . . . . . . . . . . . . .
Balance at end of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—
(77,476)
80,340
40,934

3,932
(42,682)
69,280
4,465

124
(33,496)
42,093
1,181

$138,011

$ 94,213

$ 59,218

(1)

Includes a specific warranty provision recorded during the third quarter of 2022 in the amount of
$37,338 to address certain clean energy product related matters.

The Company also sells extended warranty coverage for certain products, which it accounts for as a
service warranty. The sales of extended warranties are recorded as deferred revenue, and typically have a
duration of five to ten years. The deferred revenue related to extended warranty coverage is amortized over
the duration of the extended warranty contract period, following the standard warranty period, using the
straight-line method. The Company believes the straight-line method is appropriate because the
performance obligation is satisfied based on the passage of time. The amortization of deferred revenue is
recorded to net sales in the consolidated statements of comprehensive income. The following is a tabular
reconciliation of the deferred revenue related to extended warranty coverage:

Balance at beginning of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$111,647

$ 89,788

$ 78,738

Deferred revenue contracts issued . . . . . . . . . . . . . . . . . . . . . . . . . .

42,869

41,560

26,968

Amortization of deferred revenue contracts . . . . . . . . . . . . . . . . . . .

(21,703)

(19,701)

(15,918)

Balance at end of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$132,813

$111,647

$ 89,788

Year Ended December 31,

2022

2021

2020

81

The timing of recognition of the Company’s deferred revenue balance related to extended warranties at

December 31, 2022 is as follows:

2023 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 30,291

2024 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2025 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2026 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
After 2026 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

24,472
22,120
17,803
38,127

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$132,813

The Company has a post-sale extended warranty marketing agreement with a third party, pursuant to

which the Company is required to pay fees to the third-party service provider based on the number of
extended warranty contracts that they sell, which it classifies as costs to obtain a contract. These fees are
deferred and recorded as other assets in the consolidated balance sheets, and then amortized to net sales in
the consolidated statements of comprehensive income over the same period that the underlying deferred
revenue is recognized. Deferred contract costs as of December 31, 2022 and 2021 were $9,199 and $8,479,
respectively. Amortization of deferred contract costs recorded during the years ended December 31, 2022,
2021 and 2020 was $1,932, $1,739, and $1,303, respectively.

Standard product warranty obligations and extended warranty related deferred revenues are included

in the consolidated balance sheets as follows:

December 31,

2022

2021

Product warranty liability

Current portion – accrued product warranty . . . . . . . . . . . . . . . . . . .

$ 89,141

$ 59,052

Long-term portion – other long-term liabilities . . . . . . . . . . . . . . . . . .

48,870

35,161

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$138,011

$ 94,213

Deferred revenue related to extended warranties

Current portion – other accrued liabilities . . . . . . . . . . . . . . . . . . . . .
Long-term portion – other long-term liabilities . . . . . . . . . . . . . . . . . .

$ 30,291
102,522

$ 20,556
91,091

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$132,813

$111,647

12. Credit Agreements

Short-term borrowings included in the consolidated balance sheets as of December 31, 2022 and 2021
consisted of borrowings by the Company’s foreign subsidiaries on local lines of credit totaling $48,990 and
$72,035, respectively.

Long-term borrowings are included in the consolidated balance sheets as follows:

December 31,

2022

2021

Tranche A Term Loan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 750,000

$

—

Tranche B Term Loan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

530,000

780,000

Original issue discount and deferred financing costs . . . . . . . . . . . . . . .

(16,568)

(13,214)

ABL facility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

— 100,000

Revolver . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Finance lease obligation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

90,000

27,420

966

—

39,175

2,060

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,381,818

908,021

82

December 31,

2022

2021

Less: current portion of debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: current portion of finance lease obligation . . . . . . . . . . . . . . . . .

10,083
2,650

1,721
4,209

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,369,085

$902,091

Maturities of long-term borrowings outstanding at December 31, 2022, excluding finance lease

obligations as their maturities are disclosed in Note 10, “Leases,” and before considering original issue
discount and deferred financing costs, are as follows:

Tranche A
Term Loan

Tranche B
Term Loan

Revolver
and Other

Total

2023 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

9,375

$

— $

708

$

10,083

2024 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2025 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2026 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2027 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

After 2027 . . . . . . . . . . . . . . . . . . . . . . . . . . . .

28,125
46,875

65,625
600,000

—

—
—

53
56

530,000

86
— 90,032

—

31

28,178
46,931

595,711
690,032

31

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$750,000

$530,000

$90,966

$1,370,966

The Tranche B Term Loan Facility matures on December 13, 2026, while the Tranche A Term Loan
Facility and Revolving Facility mature on June 29, 2027. The Tranche A Term Loan Facility principal is
repayable in quarterly installments beginning in September 2023.

The Company’s credit agreements originally provided for a $1,200,000 term loan B credit facility
(Tranche B Term Loan Facility) and included a $300,000 uncommitted incremental term loan on that
facility. The maturity date of the Tranche B Term Loan Facility is December 13, 2026. The Tranche B Term
Loan Facility initially bore interest at rates based on either a base rate plus an applicable margin of 1.75%
or adjusted LIBOR rate plus an applicable margin of 2.75%, subject to a LIBOR floor of 0.75%. After a
number of amendments, as listed below, the Tranche B Term Loan Facility currently bears interest at rates
based on either a base rate plus an applicable margin of 0.75% or adjusted Secured Overnight Financing
Rate (SOFR) rate plus an applicable margin of 1.75%, subject to a SOFR floor of 0.00%. The interest rate
for the Tranche B Term Loan Facility as of December 31, 2022 was 5.97%.

The Tranche B Term Loan Facility does not require an Excess Cash Flow payment if the Company’s

net secured leverage ratio is maintained below 3.75 to 1.00 times. As of December 31, 2022, the Company’s
net secured leverage ratio was 1.55 to 1.00 times, and the Company was in compliance with all covenants of
the Tranche B Term Loan Facility. There are no financial maintenance covenants on the Tranche B Term
Loan Facility.

The Company’s credit agreements also originally provided for a senior secured ABL revolving credit
facility (ABL Facility). ABL Facility borrowings initially bore interest at rates based on either a base rate
plus an applicable margin of 1.00% or adjusted LIBOR rate plus an applicable margin of 2.00%, in each case,
subject to adjustments based on average availability under the ABL Facility.

In May 2021, the Company amended the ABL Facility, increasing its borrowing limit from $300,000 to
$500,000, raising its incremental capacity from $100,000 to $200,000, and extending the maturity date from
June 12, 2023 to May 27, 2026 (Amended ABL Facility). In addition, the Amended ABL Facility modified
the pricing by reducing certain applicable interest rates to either a base rate plus an applicable margin of
0.00% to 0.25% or adjusted LIBOR rate plus an applicable margin of 1.00% to 1.25%, in each case, based
on average availability under the Amended ABL Facility. In connection with this amendment, the Company
capitalized $920 of new debt issuance costs as deferred financing costs on long-term borrowings in the
second quarter of 2021. At the same time, the Company also amended its Tranche B Term Loan Facility
agreement to reflect the same amendments made to the ABL Facility.

83

In May 2021, the Company borrowed $50,000 under the Amended ABL Facility, the proceeds of

which were used as a voluntary prepayment of the Tranche B Term Loan Facility. As a result of this
prepayment of the Tranche B Term Loan Facility, the Company wrote off $831 of original issue discount
and capitalized debt issuance costs during the second quarter of 2021 as a loss on extinguishment of debt in
the consolidated statements of comprehensive income.

In June 2022, the Company again amended and restated its existing credit agreements (Amended
Credit Agreement) resulting in a new term loan facility in an aggregate principal amount of $750,000
(Tranche A Term Loan Facility), established a new revolving facility in an aggregate principal amount of
$1,250,000 (Revolving Facility), terminated the ABL Facility, and replaced all LIBOR provisions to the
existing Tranche B Term Loan Facility with SOFR provisions. The maturity date of the Tranche A Term Loan
Facility and the Revolving Facility is June 29, 2027. Proceeds received by the Company from the Tranche
A Term Loan Facility were used to repay the total existing outstanding balance on the Company’s former
ABL Facility, make a $250,000 voluntary prepayment on the Tranche B Term Loan Facility, with the remaining
funds to be used for future general corporate purposes. As a result of these prepayments, the Company
wrote off $3,546 of original issue discount and capitalized debt issuance costs during the second quarter of
2022 as a loss on extinguishment of debt in the consolidated statements of comprehensive income. The
Revolving Facility was unfunded at closing.

The Tranche A Term Loan Facility and the Revolving Facility initially bear interest at a rate based on
adjusted SOFR plus an applicable margin of 1.5% through December 31, 2022, subject to a SOFR floor of
0.0%. Beginning on January 1, 2023, the Tranche A Term Loan Facility and the Revolving Facility will
bear interest at a rate based on adjusted SOFR plus an applicable margin between 1.25% and 1.75%, based
on the Company’s total leverage ratio and subject to a SOFR floor of 0.0%. The interest rate for the Tranche
A Term Loan Facility as of December 31, 2022 was 5.72%.

The Tranche A Term Loan Facility and the Revolving Facility added certain financial covenants that

require the Company to maintain a total leverage ratio below 3.75 to 1.00 as well as an interest coverage
ratio above 3.00 to 1.00. As of December 31, 2022, the Company’s total leverage ratio was 1.74 to 1.00 times,
and the Company’s interest coverage ratio was 14.81 to 1.00. The Company was in compliance with all
other covenants of the Amended Credit Agreement as of December 31, 2022.

The Tranche B Term Loan Facility, Tranche A Term Loan Facility and Revolving Facility are guaranteed

by substantially all of the Company’s wholly-owned domestic restricted subsidiaries and are secured by
associated collateral agreements which pledge a first priority lien on virtually all of the Company’s assets,
including fixed assets and intangibles, cash, trade accounts receivable, inventory, and other current assets and
proceeds thereof.

In connection with the June 2022 refinancing and in accordance with ASC 470-50, the Company
capitalized $10,330 of fees paid to creditors as deferred financing costs on long-term borrowings and
expensed $800 of transaction fees. The Company evaluated on a lender-by-lender basis if the debt related to
returning lenders on the Revolving Facility was significantly modified or not, resulting in the write-off of
$197 in unamortized deferred financing costs related to the former ABL Facility as a loss on extinguishment
of debt in the consolidated statements of comprehensive income.

As of December 31, 2022, there was $90,000 outstanding under the Revolving Facility, leaving

$1,158,725 of availability, net of outstanding letters of credit.

13. Stock Repurchase Programs

In September 2020, the Company’s Board of Directors approved a stock repurchase program, which

commenced on October 27, 2020, and allowed for the repurchase of up to $250,000 of the Company’s
common stock over a 24-month period. That program was exhausted in the third quarter of 2022. In
July 2022, the Company’s Board of Directors approved another stock repurchase program, which commenced
on August 5, 2022, and allows for the repurchase of up to $500,000 of the Company’s common stock over
a 24-month period. Pursuant to the approved program, the Company may repurchase its common stock from
time to time, in amounts and at prices the Company deems appropriate, subject to market conditions and
other considerations. The repurchases may be executed using open market purchases, privately negotiated

84

agreements or other transactions. The actual timing, number and value of shares repurchased under the
program will be determined by management at its discretion and will depend on a number of factors,
including the market price of the Company’s common stock, general market and economic conditions,
applicable legal requirements, and compliance with the terms of the Company’s credit agreements. The
repurchases may be funded with cash on hand, available borrowings, or proceeds from potential debt or other
capital markets sources. The stock repurchase program may be suspended or discontinued at any time
without prior notice. During the year ended December 31, 2022, the Company repurchased 2,722,007 shares
of its common stock for $345,840. During the year ended December 31, 2021, the Company repurchased
350,000 shares of its common stock for $125,992. During the year ended December 31, 2020, the Company
did not repurchase any shares of its common stock. Since the inception of all stock repurchase programs
(starting in August 2015), we have repurchased 11,748,713 shares of our common stock for $777,379 (at an
average cost per share of $66.17).

14. Earnings Per Share

Basic earnings per share is calculated by dividing net income attributable to the common shareholders

of the Company by the weighted average number of common shares outstanding during the period, exclusive
of restricted shares. Except where the result would be anti-dilutive, diluted earnings per share is calculated
by assuming the vesting of unvested restricted stock and the exercise of stock options, as well as the satisfaction
of certain contingent acquisition consideration conditions as of the end of the period. Refer to Note 4,
“Redeemable Noncontrolling Interest,” to the consolidated financial statements for further information
regarding the accounting for redeemable noncontrolling interests.

The following table reconciles the numerator and the denominator used to calculate basic and diluted

earnings per share:

Numerator

Year Ended December 31,

2022

2021

2020

Net income attributable to Generac Holdings Inc.
Redeemable noncontrolling interest redemption value

. . . . . . . . .

$

399,502

$

550,494

$

350,576

adjustment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(49,235)

(17,102)

(1,247)

Net income attributable to common shareholders . . . . . . . .

$

350,267

$

533,392

$

349,329

Denominator

Weighted average shares, basic . . . . . . . . . . . . . . . . . . . . . . .
Dilutive effect of stock compensation awards(1)
. . . . . . . . . . .
Dilutive effect of contingently issued shares . . . . . . . . . . . . . .

63,117,007
1,087,219

62,686,001
1,534,603

62,280,889
1,456,845

477,131

32,804

—

Diluted shares . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

64,681,357

64,253,408

63,737,734

Net income attributable to common shareholders per share

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

5.55

5.42

$

$

8.51

8.30

$

$

5.61

5.48

(1) For the year ended December 31, 2022, excludes approximately 76,000 stock options and restricted
stock awards as the impact of such awards was anti-dilutive. There were no awards with an anti-
dilutive impact for the years ended December 31, 2021 and 2020.

85

15.

Income Taxes

The Company’s provision for income taxes consists of the following:

Current:

Federal
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$118,320
25,743

$105,236
21,295

$62,714
13,071

Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

51,055

10,536

1,974

Year Ended December 31,

2022

2021

2020

Deferred:
Federal

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

195,118

137,067

77,759

(43,475)

(10,966)
(40,109)

(94,550)

10,518

20,452

(3,728)
(7,863)

1,243
(1,197)

(1,073)

20,498

Change in valuation allowance . . . . . . . . . . . . . . . . . . . . . . .

(972)

(1,037)

716

Provision for income taxes . . . . . . . . . . . . . . . . . . . . . . . . .

$ 99,596

$134,957

$98,973

The Company files U.S. federal, U.S. state and foreign jurisdiction tax returns which are subject to
examination up to the expiration of the statute of limitations. The Company believes the tax positions taken
on its returns would be sustained upon an exam, or where a position is uncertain, adequate reserves have
been recorded. As of December 31, 2022, the Company is no longer subject to income tax examinations for
United States federal income taxes for tax years prior to 2019. Due to the carryforward of net operating
losses and research & development credits, the Company’s Wisconsin state income tax returns for tax years
2008 through 2021 remain open. In addition, the Company is subject to audit by various foreign taxing
jurisdictions for tax years 2011 through 2022.

The Company is regularly under tax return examination by tax authorities in the various jurisdictions

in which we operate. The Company is actively managing the examinations and working to address any open
matters. While the Company does not believe any material taxes or penalties are due, there is a possibility
that the ultimate tax outcome of an examination may result in differences from what was recorded. Such
differences may affect the provision for income taxes in the period in which the determination is made and
could impact the Company’s financial results.

Significant components of deferred tax assets and liabilities are as follows:

December 31,

2022

2021

Deferred tax assets:

Accrued expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 46,994

$ 37,797

Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating loss and credit carryforwards . . . . . . . . . . . . . . . . . . . . . .

Bad debt

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Capitalized R&D . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

34,914

20,229

11,750

56,279

1,415

7,531

33,738

(4,638)

27,003

14,907

10,202

68,368

1,253

12,203

—

(7,874)

Total deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

208,212

163,859

86

December 31,

2022

2021

Deferred tax liabilities:

Goodwill and intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Debt refinancing costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Interest swap and derivative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

260,745
44,385
1,184

12,370
2,473

328,162
21,340
2,916

—
1,664

Total deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

321,157

354,082

Net deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(112,945) $(190,223)

As of December 31, 2022 and 2021, deferred tax assets of $12,746 and $15,740, and deferred tax

liabilities of $125,691 and $205,964, respectively, were reflected on the consolidated balance sheets.

The Company maintains a valuation allowance against the deferred tax assets when it is uncertain it
will generate sufficient taxable income to utilize the asset. During 2022, the valuation allowance decreased
by $3,236 primarily due to a reversal of valuation allowance in certain jurisdictions where we believe the
deferred tax assets can now be utilized, partially offset by the establishment of valuation allowances in certain
jurisdictions where we believe the deferred tax assets cannot be used.

At December 31, 2022, the Company had tax loss carryforwards of approximately $238,371, which

have varying expiration periods ranging from 2023 to indefinite. For carryforward amounts where the
Company believes the losses will expire prior to use, a valuation allowance has been established. For all other
carryforwards the Company believes it will generate sufficient taxable income in these jurisdictions to
utilize its loss carryforwards.

At December 31, 2022, the Company had state manufacturing tax credit carryforwards of approximately
$29,946, which expire between 2028 and 2037. The Company believes it will generate sufficient taxable income
in these jurisdictions to fully utilize the credits prior to their expiration.

Changes in the Company’s gross liability for unrecognized tax benefits, excluding interest and penalties,

were as follows:

December 31,

2022

2021

Unrecognized tax benefit, beginning of period . . . . . . . . . . . . . . . . . . . . . . .
Increase in unrecognized tax benefit for positions taken in prior period . . . .

$8,647
97

$7,613
272

Increase in unrecognized tax benefit for positions taken in current period . . .

Statute of limitation expirations

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Settlements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

975

(824)

—

990

(228)

—

Unrecognized tax benefit, end of period . . . . . . . . . . . . . . . . . . . . . . . . . . .

$8,895

$8,647

The unrecognized tax benefit as of December 31, 2022 and 2021, if recognized, would favorably

impact the effective tax rate.

As of December 31, 2022 and 2021, total accrued interest of approximately $161 and $127, respectively,

and accrued penalties of approximately $422 and $357, respectively, associated with net unrecognized tax
benefits are included in the consolidated balance sheets. Interest and penalties are recorded as a component
of income tax expense.

The Company does not expect a significant increase or decrease to the total amounts of unrecognized

tax benefits related to continuing operations during the following fiscal year ending December 31, 2023.

87

A reconciliation of the statutory tax rates to the effective tax rates for the years ended December 31,

2022, 2021 and 2020 are as follows:

Year Ended December 31,

2022

2021

2020

U.S. statutory rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

21.0% 21.0% 21.0%

State taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State tax rate differential
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research and development credits . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State credits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Share-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Nondeductible U.S. compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign tax deduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign deferred tax rate change . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

4.0
(0.3)
(1.1)
(1.5)
(2.7)
1.6
(0.4)
0.0

(1.0)

4.3
0.0
(1.0)
(1.1)
(3.8)
1.5
(1.5)
1.2

(1.1)

4.3
0.0
(1.1)
(1.5)
(1.0)
0.0
0.0
0.0

0.5

Effective tax rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

19.6% 19.5% 22.2%

16. Benefit Plans

Medical and Dental Plans

The Company maintains medical and dental benefit plans covering its full-time domestic employees

and their dependents. These plans are partially or fully self-funded under which participant claims are
obligations of the plan. These plans are funded through employer and employee contributions at a level
sufficient to pay for the benefits provided by the plan. The Company’s contributions to the plans were
$31,180, $24,189, and $24,617 for the years ended December 31, 2022, 2021 and 2020, respectively.

The Company’s foreign subsidiaries participate in government sponsored medical benefit plans and

other local plans. In certain cases, the Company purchases supplemental medical coverage for certain
employees at these foreign locations. The expenses related to these plans are not material to the Company’s
consolidated financial statements.

Savings Plan

The Company maintains a defined-contribution 401(k) savings plan for eligible domestic employees.

Under the plan, employees may defer receipt of a portion of their eligible compensation. The Company
may contribute a matching contribution of 50% of the first 6% of eligible compensation of employees that
is deferred. The Company may also contribute a non-elective contribution for eligible employees employed on
December 31, 2008 that were impacted by the freezing of the Company’s pension plans. The Company’s
matching contributions are subject to vesting. Forfeitures may be applied against plan expenses and Company
contributions. The Company recognized $4,141, $6,725, and $5,332 of expense related to these plans for
the years ended December 31, 2022, 2021 and 2020, respectively.

17. Share Plans

The Company adopted an equity incentive plan (the 2010 Plan) on February 10, 2010 in connection

with its initial public offering. The 2010 Plan, as amended, allowed for granting of up to 9.1 million share-
based awards to executives, directors and employees. Awards available for grant under the 2010 Plan included
stock options, stock appreciation rights, restricted stock, other share-based awards and performance-based
compensation awards. New grants under the 2010 Plan ceased in June 2019. Total share-based compensation
expense related to the 2010 Plan, net of estimated forfeitures, was $2,379, $6,249, and $11,681 for the years
ended December 31, 2022, 2021 and 2020, respectively, which is recorded in operating expenses in the
consolidated statements of comprehensive income.

88

On June 13, 2019, the stockholders of Generac Holdings Inc. approved the Company’s 2019 Equity
Incentive Plan (the 2019 Plan). The 2019 Plan allows for granting of up to 2.7 million share-based awards
to executives, directors and employees. Awards available for grant under the 2019 Plan include stock options,
stock appreciation rights, restricted stock, other share-based awards and performance-based compensation
awards. Total share-based compensation expense related to the 2019 Plan, net of estimated forfeitures, was
$27,102, $17,705, and $9,201 for the years ended December 31, 2022, 2021 and 2020, respectively, which is
recorded in operating expenses in the consolidated statements of comprehensive income.

Stock Options — Stock options granted in 2022 have an exercise price between $103.50 per share and

$315.88 per share; stock options granted in 2021 have an exercise price between $323.66 per share and $438.83
per share; and stock options granted in 2020 have an exercise price between $91.00 per share and $158.89
per share. Stock options vest in equal installments over four years, subject to the grantee’s continued
employment or service and expire ten years after the date of grant.

Stock option exercises can be net-share settled such that the Company withholds shares with value
equivalent to the exercise price of the stock option awards plus the employees’ minimum statutory obligation
for the applicable income and other employment taxes. Total shares withheld were 17,376, 8,608, and
24,070 for the years ended December 31, 2022, 2021 and 2020, respectively, and were based on the value of
the stock on the exercise dates. The net-share settlement has the effect of share repurchases by the Company
as they reduce the number of shares that would have otherwise been issued.

Employees can also utilize a cashless for cash exercise of stock options, such that all exercised shares
will be sold in the market immediately. Cash equivalent to the exercise price of the awards plus the employees’
minimum statutory tax obligations is remitted to the Company, with the remaining cash being transferred
to the employee. Total net proceeds from the cashless for cash exercise of stock options were $13,786, $38,787,
and $13,089 for the years ended December 31, 2022, 2021 and 2020, respectively, and are reflected as a
financing activity in the consolidated statements of cash flows.

Total payments made by the Company to the taxing authorities for the employees’ tax obligations
related to stock option exercises were $14,089, $31,680, and $7,297 for the years ended December 31, 2022,
2021 and 2020, respectively, and are reflected as a financing activity in the consolidated statements of cash
flows.

The grant-date fair value of each option grant is estimated using the Black-Scholes-Merton option

pricing model. The fair value is then amortized on a straight-line basis over the requisite service period of
the awards, which is generally the vesting period. Use of a valuation model requires management to make
certain assumptions with respect to selected model inputs. Expected volatility is calculated based on an analysis
of historic volatility of the Company’s stock price. The average expected life is based on the contractual
term of the option using the simplified method. The risk-free interest rate is based on U.S. Treasury
zero-coupon issues with a remaining term equal to the expected life assumed at the date of grant. The
compensation expense recognized is net of estimated forfeitures. Forfeitures are estimated based on actual
share option forfeiture history and are trued up upon vesting based on actual forfeiture activity.

The weighted-average assumptions used in the Black-Scholes-Merton option pricing model for 2022,

2021 and 2020 are as follows:

Year Ended December 31,

2022

2021

2020

Weighted average grant date fair value per share . . . . . . . . . . . . . .

$129.38

$129.47

$35.79

Assumptions:

Expected stock price volatility . . . . . . . . . . . . . . . . . . . . . . . . . .

38%

37%

32%

Risk free interest rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1.54%

0.45% 1.56%

Expected annual dividend per share . . . . . . . . . . . . . . . . . . . . . .

$ — $ — $ —

Expected life of options (years)

. . . . . . . . . . . . . . . . . . . . . . . . .

6.25

6.25

6.25

89

A summary of the Company’s stock option activity and related information for the years ended

December 31, 2022, 2021 and 2020 is as follows:

Outstanding as of December 31, 2019 . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Weighted-
Average
Remaining
Contractual
Term (in
years)

Aggregate
Intrinsic
Value
($ in thousands)

6.9

$ 93,242

Weighted-
Average
Exercise
Price

$ 42.04
102.32
39.88
50.25

Number of
Options

1,592,686
173,650
(216,196)
(21,450)

Outstanding as of December 31, 2020 . . . . . . . . . . . . .

1,528,690

49.08

6.3

$272,553

Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

70,392
(229,921)
(27,030)

Outstanding as of December 31, 2021 . . . . . . . . . . . . .

1,342,131

Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

109,266
(137,305)
(45,688)

Outstanding as of December 31, 2022 . . . . . . . . . . . . .

1,268,404

Exercisable as of December 31, 2022 . . . . . . . . . . . . . .

982,934

335.70
45.95
63.27

64.29

282.20
36.91
194.05

81.35

50.86

5.5

$386,069

4.9

4.1

$ 47,764

$ 44,904

As of December 31, 2022, there was $16,098 of total unrecognized compensation cost, net of expected

forfeitures, related to unvested options. The cost is expected to be recognized over the remaining service
period, having a weighted-average period of 2.8 years. Total share-based compensation cost related to stock
options for the years ended December 31, 2022, 2021 and 2020 was $6,911, $6,462, and $5,860, respectively,
which is recorded in operating expenses in the consolidated statements of comprehensive income.

Restricted Stock — Restricted stock awards vest in equal installments over three years, subject to the
grantee’s continued employment or service. Certain restricted stock awards also include performance shares,
whereby the number of performance shares that can be earned are contingent upon Company performance
measures over a three-year period. Performance measures are based on a weighting of a number of financial
metrics, from which grantees may earn from 0% to 200% of their target performance share award. The
performance period for the 2020 awards covers the years 2020 through 2022, the performance period for the
2021 awards covers the years 2021 through 2023, and the performance period for the 2022 awards covers
the years 2022 through 2024. The Company estimates the number of performance shares that will vest based
on projected financial performance. The fair value of restricted awards is determined based on the market
value of the Company’s shares on the grant date. The fair market value of the restricted awards at the time of
the grant is amortized to expense over the period of vesting. The compensation expense recognized for
restricted share awards is net of estimated forfeitures and is trued up upon vesting based on actual forfeiture
activity.

Restricted stock vesting is net-share settled such that, upon vesting, the Company withholds shares
with value equivalent to the employees’ minimum statutory tax obligation, and then pays the cash to the
taxing authorities on behalf of the employees. In effect, the Company repurchases these shares and classifies
them as treasury stock. Total shares withheld were 92,008, 80,583, and 70,718 for the years ended
December 31, 2022, 2021 and 2020, respectively, and were based on the value of the stock on the vesting
dates. Total payments made by the Company to the taxing authorities for the employees’ tax obligations
related to restricted stock vesting were $26,834, $27,223, and $7,613 for the years ended December 31, 2022,
2021 and 2020, respectively, and are reflected as a financing activity within the consolidated statements of
cash flows.

90

A summary of the Company’s restricted stock activity for the years ended December 31, 2022, 2021

and 2020 is as follows:

Non-vested as of December 31, 2019 . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Shares

491,637
183,868
(200,390)

Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(18,921)

Non-vested as of December 31, 2020 . . . . . . . . . . . . . . . . . . . . . . . .

456,194

Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

126,339
(202,327)
(14,241)

Non-vested as of December 31, 2021 . . . . . . . . . . . . . . . . . . . . . . . .

365,965

Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

287,821

Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(234,284)
(41,204)

Non-vested as of December 31, 2022 . . . . . . . . . . . . . . . . . . . . . . . .

378,298

Weighted-
Average Grant-
Date Fair Value

$ 52.84
95.14
45.10

56.58

68.42

223.09
58.99
138.64

124.25

214.58

83.52
263.47

203.04

As of December 31, 2022, there was $48,934 of unrecognized compensation cost, net of expected

forfeitures, related to non-vested restricted stock awards. That cost is expected to be recognized over the
remaining service period, having a weighted-average period of 2.1 years. Total share-based compensation
cost related to the restricted stock for the years ended December 31, 2022, 2021 and 2020, inclusive of
performance shares, was $22,570, $17,492, and $15,022, respectively, which is recorded in operating expenses
in the consolidated statements of comprehensive income.

During 2022, 2021 and 2020, 8,572, 4,677, and 15,275 shares of stock, respectively, were granted to
certain members of the Company’s Board of Directors as a component of their compensation for their
service on the Board, all of which were fully vested at time of grant. A non-employee director can elect to
receive his or her director fees in the form of deferred stock units, which voluntarily defers the issuance of the
related shares granted until the director separates from the Company or a triggering event occurs. 5,008,
3,160, and 10,528 of deferred stock units are included in the shares of stock granted to certain members of
the Company’s Board of Directors for the years 2022, 2021, and 2020, respectively. Total share-based
compensation cost for these share grants in 2022, 2021 and 2020 was $1,886, $1,579, and $1,558, respectively,
which is recorded in operating expenses in the consolidated statements of comprehensive income.

18. Commitments and Contingencies

The Company has an arrangement with a finance company to provide floor plan financing for certain
dealers. The Company receives payment from the finance company after shipment of product to the dealer.
The Company participates in the cost of dealer financing up to certain limits and has agreed to repurchase
products repossessed by the finance company, but does not indemnify the finance company for any credit
losses they incur. The amount financed by dealers which remained outstanding under this arrangement at
December 31, 2022 and 2021 was approximately $212,200 and $115,900, respectively.

On August 1, 2022, Power Home Solar, LLC d/b/a Pink Energy filed a lawsuit in the Western District

of Virginia against Generac Power Systems, Inc., a wholly-owned subsidiary of the Company (“Generac
Power”). The complaint alleges breaches of warranty, product liability, and other various causes of action
against Generac Power relating to the sale and performance of certain clean energy equipment and seeks to
recover damages, including consequential damages, that Power Home Solar allegedly incurred. The
Company disputes the allegations in the complaint, including that Power Home Solar can seek consequential
damages or amounts greater than the $25,000 liability cap set forth in the agreement between the parties.
On September 23, 2022, Generac Power moved to dismiss the complaint and compel arbitration consistent

91

with the parties’ agreement. On October 7, 2022, Power Home Solar, LLC filed a Chapter 7 bankruptcy
petition in the Western District of North Carolina that identified Generac Power as one of its outstanding
creditors. The petition listed a $17,700 liability to Generac Power, which Power Home Solar characterized as
disputed. The $17,700 claim relates to equipment that Generac Power sold to Power Home Solar but was
not paid for. The parties agreed to toll Power Home Solar’s deadline to respond to the motion to dismiss after
Power Home Solar filed the petition for bankruptcy to allow the bankruptcy trustee to evaluate the
complaint. The Company intends to vigorously defend against the claims in the complaint, whichever
forum in which it may proceed.

On October 28, 2022, Daniel Haak filed a putative class action lawsuit against Generac Power in the

Middle District of Florida. The complaint alleges breaches of warranty, tort-based, and unjust enrichment
claims against Generac Power relating to the sale and performance of certain clean energy products, and seeks
to recover damages, including consequential damages, that the plaintiff and putative class allegedly
incurred. The Company disputes the allegations and intends to vigorously defend against the claims in the
complaint, including that plaintiff and the putative class can seek consequential damages. Genera Power filed
a motion to dismiss the complaint on December 28, 2022.

Four additional putative class actions were filed by consumers of Generac clean energy products
between November 21, 2022 and February 2, 2023. These complaints assert claims for breaches of warranty,
tort-based, statutory, and unjust enrichment claims against Generac Power or the Company and seek to
recover damages, including consequential damages, that plaintiffs and putative class allegedly incurred. The
cases are pending in the Eastern District of Wisconsin (Basler, et al. v. Generac Power Systems, Inc., Case
No. 22-cv-01386-NJ and Dillon v. Generac Power Systems, Inc., Case No. 23-cv-00034-NJ), the Northern
District of California (Moon v. Generac Power Systems, Inc. et al., Case No. 22-cv-09183-CRB), and the
Eastern District of California (Locatell v. Generac Power Systems, Inc., et al., Case No. 23-cv-00203-TLN).
The Company disputes the allegations and intends to vigorously defend against the claims in the complaints.
Generac Power’s motion to dismiss the Basler complaint is pending with the court.

On December 1, 2022, Oakland County Voluntary Employees’ Beneficiary Association and Oakland
County Employees’ Retirement System filed a putative securities class action lawsuit against the Company
and certain of its officers in the Eastern District of Wisconsin. On January 20, 2023, the California Ironworkers
Field Pension Trust filed a related putative securities class action, also in the United States District Court
for the Eastern District of Wisconsin. Both complaints assert claims for alleged violation of federal securities
law related to disclosures of quality issues in Generac’s clean energy product, reliance on channel partners,
and accounting for warranty reserves. The plaintiffs seek to represent a class of individuals who purchased or
otherwise acquired common stock between April 29, 2021 and November 1, 2022 and ask for unspecified
compensatory damages and other relief on behalf of a purported class of purchasers. Motions to consolidate
the putative class actions and to appoint lead plaintiff have been filed and are pending with the court. In
addition, in relation to the aforementioned cases, on February 3, 2023, a purported Company shareholder
filed a shareholder derivative action against certain of the Company’s officers and directors in the United
States District Court for the Eastern District of Wisconsin. The complaint seeks unspecified damages on
behalf of the Company and certain other relief, such as certain reforms to corporate governance practices.
The complaint (in which the Company is named as a nominal defendant) generally alleges, among other
things, breaches of fiduciary duties in connection with the oversight of the Company’s public statements
and legal compliance, and that the Company was damaged as a result of the breaches of fiduciary duties, and
the defendants were unjustly enriched. The complaint also alleges, among other things, violations of
Sections 14(a), 10(b) and 20(a) of the Securities Exchange Act of 1934, abuse of control, gross
mismanagement, and waste of corporate assets. The Company disputes the allegations and intends to
vigorously defend against the claims in the complaint.

On October 28, 2022, Generac Power received a grand jury subpoena from the U.S. Attorney for the

Eastern District of Michigan, as a result of which the Company became aware of an enforcement
investigation by the U.S. Department of Justice (“DOJ”). The subpoena requests similar documents and
information provided by the Company to the U.S. EPA and the CARB in response to civil document requests
related to the Company’s compliance with emissions regulations for approximately 1,850 portable generators
produced by the Company in 2019 and 2020 and sold in 2020. The Company is cooperating with both the
DOJ and the EPA and CARB inquiries.

92

On November 30, 2022, the CPSC notified the Company of its intention to recommend the imposition
of a penalty for failing to timely submit a report under section 19(a)(4) of the CPSA, 15 U.S.C. § 2068(a)(4),
in relation to certain portable generators that were subject to a voluntary recall previously announced on
July 29, 2021. Although the Company is cooperating with the CPSC on this matter, the matter is unresolved
and still pending ongoing discussion with the CPSC.

In the opinion of management, it is presently unlikely that any legal or regulatory proceedings pending
against or involving the Company will have a material adverse effect on the Company’s financial condition,
results of operations or cash flows. However, in many of these matters, it is inherently difficult to determine
whether a loss is probable or to estimate the size or range of the possible loss given the variety and potential
outcomes of actual and potential claims, the uncertainty of future rulings, the behavior or incentives of adverse
parties, and other factors outside the control of the Company. Accordingly, the Company’s loss reserves
may change from time to time, and actual losses could exceed the amounts reserved by an amount that could
be material to the Company’s consolidated financial position, results of operations or cash flows in any
particular reporting period.

19. Quarterly Financial Information (Unaudited)

Quarters Ended 2022

Q1

Q2

Q3

Q4

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating income . . . . . . . . . . . . . . . . . . . . . . . . .

$1,135,856
360,748
154,735

$1,291,391
456,985
216,844

$1,088,258
361,104
87,523

$1,049,232
343,167
107,228

Net income attributable to Generac Holdings Inc.
. .
Net income attributable to common shareholders per
common share – basic: . . . . . . . . . . . . . . . . . . . .
Net income attributable to common shareholders per
. . . . . . . . . . . . . . . . . .

common share – diluted:

113,858

156,359

58,270

71,015

$

$

1.61

1.57

$

$

2.24

2.21

$

$

0.84

0.83

$

$

0.84

0.83

Quarters Ended 2021

Q1

Q2

Q3

Q4

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 807,434
321,814

$ 919,981
339,735

$ 942,698
335,994

$1,067,071
362,539

Operating income . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to Generac Holdings Inc.
. .
Net income attributable to common shareholders per
common share – basic: . . . . . . . . . . . . . . . . . . . .

Net income attributable to common shareholders per
. . . . . . . . . . . . . . . . . .

common share – diluted:

189,124
148,993

182,952
127,036

173,579
131,570

175,481
142,895

$

$

2.39

2.33

$

$

2.06

2.01

$

$

1.98

1.93

$

$

2.09

2.04

20. Valuation and Qualifying Accounts

For the years ended December 31, 2022, 2021 and 2020:

Balance at
Beginning
of Year

Additions
Charged to
Earnings

Additions
Charged to
Retained
Earnings(1)

Charges to
Reserve,
Net(2)

Reserves
Established
for
Acquisitions

Balance at
End of Year

Year ended December 31, 2022

Allowance for credit losses . . . . . .

$12,025

$17,966

$ —

$(2,825)

$

498

$27,664

Reserves for inventory . . . . . . . . .

33,537

Valuation of deferred tax assets . .

7,874

9,656

649

—

—

(4,737)

(1,501)

1,258

(2,384)

39,714

4,638

93

Balance at
Beginning
of Year

Additions
Charged to
Earnings

Additions
Charged to
Retained
Earnings(1)

Charges to
Reserve,
Net(2)

Reserves
Established
for
Acquisitions

Balance at
End of Year

Year ended December 31, 2021

Allowance for credit losses . . . . . .
Reserves for inventory . . . . . . . . .

$12,001
27,817

$

206
17,698

$ — $ (1,640)
(15,749)

—

Valuation of deferred tax assets . .

5,740

1,404

—

(2,441)

Year ended December 31, 2020

Allowance for credit losses . . . . . .
Reserves for inventory . . . . . . . . .
Valuation of deferred tax assets . .

$ 6,968
24,293
5,024

$ 4,645
11,353
716

$1,147
—
—

$

(957)
(8,788)
—

$1,458
3,771

3,171

$ 198
959
—

$12,025
33,537

7,874

$12,001
27,817
5,740

(1) Result of adopting ASU 2016-13, Financial Instruments — Credit Losses (Topic 326): Measurement of

Credit Losses on Financial Instruments.

(2) Deductions from the allowance for doubtful accounts equal accounts receivable written off against the
allowance, less recoveries, as well as foreign currency translation adjustments. Deductions from the
reserves for inventory excess and obsolete items equal inventory written off against the reserve as items
were disposed of, as well as foreign currency translation adjustments.

21. Subsequent Events

On February 1, 2023 the Company acquired REFU Storage Systems (REFUstor), headquartered in
Pfullingen, Germany. REFUstor is a developer and supplier of battery storage hardware products, advanced
software, and platform services for the commercial and industrial market.

94

Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

There were no changes in, or disagreements with, accountants reportable herein.

Item 9A. Controls and Procedures

Evaluation of Disclosure Controls and Procedures

Disclosure controls and procedures are controls and other procedures that are designed to ensure that

information required to be disclosed by us in reports we file or submit under the Securities Exchange Act of
1934 (Exchange Act), is recorded, processed, summarized and reported within the time periods specified
in the Securities and Exchange Commission rules and forms. Disclosure controls and procedures include,
without limitation, controls and procedures designed to ensure that such information is accumulated and
communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as
appropriate, to allow for timely decisions regarding required disclosure.

Our management, with the participation of our Chief Executive Officer and our Chief Financial
Officer, has conducted an evaluation of the design and operation of our disclosure controls and procedures
as defined in Rule 13a-15(e) and 15d-15(e) under the Exchange Act as of the end of the period covered by
this report on Form 10-K. Based on that evaluation, our Chief Executive Officer and Chief Financial Officer
concluded that our disclosure controls and procedures were effective in providing reasonable assurance
that the information required to be disclosed in this report on Form 10-K has been recorded, processed,
summarized and reported as of the end of the period covered by this report on Form 10-K.

Management’s Report on Internal Control Over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over

financial reporting, as defined in Rule 13a-15(f) and 15d-15(f) under the Exchange Act. Our internal control
over financial reporting is designed under the supervision of our Chief Executive Officer and Chief
Financial Officer to provide reasonable assurance regarding the reliability of financial reporting and the
preparation of the consolidated financial statements in accordance with U.S. GAAP.

Internal control over financial reporting includes those policies and procedures that (i) pertain to the

maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and
dispositions of the assets of the Company; (ii) provide reasonable assurance that transactions are recorded
as necessary to permit preparation of the financial statements in accordance with U.S. GAAP, and that receipts
and expenditures of the Company are being made only in accordance with authorizations of management
and directors of the Company; and (iii) provide reasonable assurance regarding prevention or timely detection
of unauthorized acquisition, use, or disposition of the Company’s assets that could have a material effect
on the Company’s financial statements.

There are inherent limitations to the effectiveness of any internal control over financial reporting,
including the possibility of human error or the circumvention or overriding of the controls. Accordingly,
even an effective internal control over financial reporting can provide only reasonable assurance of achieving
its objective. Because of its inherent limitations, internal control over financial reporting may not prevent
or detect misstatements. Projections of any evaluation of effectiveness to future periods are subject to the risk
that controls may become inadequate, because of changes in conditions, or that the degree of compliance
with the policies or procedures may deteriorate.

Under the supervision and with the participation of our Chief Executive Officer and Chief Financial

Officer, our management conducted an assessment of the effectiveness of internal control over financial
reporting as of December 31, 2022 based on the criteria established in the 2013 Internal Control — Integrated
Framework, issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO).
Based on this assessment, our management has concluded that our internal control over financial reporting
was effective as of December 31, 2022.

Deloitte & Touche LLP (PCAOB ID No. 34), the Company’s independent registered public accounting

firm, issued an attestation report on the effectiveness of the Company’s internal control over financial
reporting as of December 31, 2022, which is included herein.

95

Changes in Internal Control Over Financial Reporting

There have been no changes in our internal control over financial reporting that occurred during the

three months ended December 31, 2022 that have materially affected, or are reasonably likely to materially
affect, our internal control over financial reporting.

Item 9B. Other Information

None

Item 9C. Disclosure Regarding Foreign Jurisdictions that Prevent Inspections

None

PART III

Item 10. Directors, Executive Officers and Corporate Governance

The information required by Item 10 not already provided herein under

“Item 1 — Business — Information About Our Executive Officers”, will be included in our 2023 Proxy
Statement and is incorporated herein by reference.

Item 11. Executive Compensation

The information required by this item will be included in our 2023 Proxy Statement and is incorporated

herein by reference.

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder

Matters

The information required by this item, including under the heading “Securities Authorized for Issuance
Under Equity Compensation Plans,” will be included in our 2023 Proxy Statement and is incorporated herein
by reference.

Item 13. Certain Relationships and Related Transactions, and Director Independence

The information required by this item will be included in our 2023 Proxy Statement and is incorporated

herein by reference.

Item 14. Principal Accountant Fees and Services

The information required by this item will be included in our 2023 Proxy Statement and is incorporated

herein by reference.

96

Item 15. Exhibits and Financial Statement Schedules

PART IV

(a)(1) Financial Statements

Included in Part II of this report:

Reports of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated balance sheets as of December 31, 2022 and 2021 . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated statements of comprehensive income for years ended December 31, 2022, 2021 and

2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated statements of stockholders’ equity for years ended December 31, 2022, 2021 and

2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated statements of cash flows for the years ended December 31, 2022, 2021 and 2020 . . . .
Notes to consolidated financial statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Page

52
55

56

57
59
60

(a)(2) Financial Statement Schedules

All financial statement schedules have been omitted, since the required information is not applicable or
is not present in amounts sufficient to require submission of the schedule, or because the information required
is included in the consolidated financial statements and notes thereto.

(a)(3) Exhibits

The below exhibits index is the list of the exhibits being filed or furnished with or incorporated by

reference into this Annual Report on Form 10-K:

Exhibits
Number

2.1

2.2

2.3*

3.1

3.2

4.1

4.2

Description

Arrangement Agreement dated as of November 1, 2021 by and among 13462234 Canada Inc.,
Generac Power Systems, Inc., ecobee Inc., and Shareholder Representative Services LLC
(incorporated by reference to Exhibit 2.1 of the Company’s Current Report on Form 8-K filed
with the SEC on November 2, 2021).

Amendment No. 1, dated as of May 31, 2022, to Arrangement Agreement dated as of
November 1, 2021, by and among 13462234 Canada Inc., Generac Power Systems, Inc., ecobee
Inc., and Shareholder Representative Services LLC (incorporated by reference to Exhibit 10.2 of
the Quarterly Report on Form 10-Q filed with the SEC on August 8, 2022).

Amendment, dated as of December 29, 2022, to Arrangement Agreement dated as of
November 1, 2021 by and among 13462234 Canada Inc., Generac Power Systems, Inc., ecobee
Inc., and Shareholder Representative Services LLC.

Third Amended and Restated Certificate of Incorporation of Generac Holdings Inc.
(incorporated by reference to Exhibit 3.1 of the Company’s Annual Report on Form 10-K for
the fiscal year ended December 31, 2009).

Amended and Restated Bylaws of Generac Holdings Inc. (incorporated by reference to
Exhibit 3.1 of the Company’s Current Report on Form 8-K filed with the SEC on February 16,
2016).

Form of Common Stock Certificate (incorporated by reference to Exhibit 4.1 of the
Registration Statement on Form S-1 filed with the SEC on January 25, 2010).

Description of Securities (incorporated by reference to Exhibit 4.2 of the Annual Report on
Form 10-K filed with the SEC on February 25, 2020).

97

Exhibits
Number

10.1

10.2

10.3

10.4

10.5

10.6

10.7

10.8

Description

Credit Agreement, Dated as of February 9, 2012, As Amended and Restated as of May 30,
2012, As Further Amended and Restated as of May 31, 2013, among Generac Power Systems,
Inc., Generac Acquisition Corp., the lenders party thereto, JPMorgan Chase Bank, N.A., as
Administrative Agent and Bank of America, N.A. and Goldman Sachs Bank USA, as
syndication agent (incorporated by reference to Exhibit 10.2 to the Company’s Current Report
on Form 8-K filed with the SEC on June 4, 2013).
First Amendment dated as of May 18, 2015, to Credit Agreement, dated as of February 9, 2012,
as amended and restated as of May 30, 2012, as further amended and restated as of May 31,
2013, among Generac Power Systems, Inc., Generac Acquisition Corp., the lenders party
thereto, JPMorgan Chase Bank, N.A. as administrative agent and Bank of America, N.A. and
Goldman Sachs Bank USA, as syndication agents and Deutsche Bank Securities Inc., Morgan
Stanley Senior Funding, Inc. and Wells Fargo Bank, N.A. as document agents (incorporated by
reference to Exhibit 10.2 to the Company’s Quarterly Report on Form 10-Q filed with the SEC
on August 7, 2015).
Replacement Term Loan Amendment dated as of November 2, 2016, among Generac Power
Systems, Inc., Generac Acquisition Corp., the lenders party thereto, JPMorgan Chase Bank,
N.A., as Administrative Agent, and the other agents named therein (incorporated by reference
to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed with the SEC on
November 3, 2016).
2017 Replacement Term Loan Amendment dated as of May 11, 2017, among Generac Power
Systems, Inc., Generac Acquisition Corp., the lenders party thereto, JPMorgan Chase Bank,
N.A., as Administrative Agent, and the other agents named therein (incorporated by reference
to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed with the SEC on May 15,
2017).

2017-2 Replacement Term Loan Amendment dated as of December 8, 2017, among Generac
Power Systems, Inc., Generac Acquisition Corp., the lenders party thereto, JPMorgan Chase
Bank, N.A., as Administrative Agent, and the other agents named therein (incorporated by
reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed with the SEC on
December 11, 2017).

2018 Replacement Term Loan Amendment, dated as of June 8, 2018, among Generac Power
Systems, Inc., Generac Acquisition Corp., the lenders party thereto, JPMorgan Chase Bank,
N.A., as Administrative Agent, and the other agents named therein (incorporated by reference
to Exhibit 10.1 of the Current Report on Form 8-K filed with the SEC on June 14, 2018).
2019 Replacement Term Loan Amendment, dated as of December 13, 2019, among Generac
Power Systems, Inc., Generac Acquisition Corp., the lenders party thereto, JPMorgan Chase
Bank, N.A., as Administrative Agent, and the other agents named therein (incorporated by
reference to Exhibit 10.1 of the Current Report on Form 8-K filed with the SEC on
December 16, 2019).

Second Amendment, dated as of May 27, 2021, amending that certain Credit Agreement, dated
as of February 9, 2012, as amended and restated as of May 30, 2012, as further amended and
restated as of May 31, 2013, as amended by the First Amendment, dated as of May 18, 2015, as
further amended by the Replacement Term Loan Amendment, dated as of November 2, 2016,
as further amended by the 2017 Replacement Term Loan Amendment, dated as of May 11,
2017, as further amended by the 2017-2 Replacement Term Loan Amendment, dated
December 8, 2017, as further amended by the 2018 Replacement Term Loan Amendment,
dated June 8, 2018, and as further amended by the 2019 Replacement Term Loan Amendment,
dated December 13, 2019, among Generac Power Systems, Inc., Generac Acquisition Corp., the
other Loan Parties (as defined therein) party thereto, the lenders party thereto, JPMorgan
Chase Bank, N.A., as Administrative Agent and the other agents named therein (incorporated
by reference to Exhibit 10.2 of the Current Report on Form 8-K filed with the SEC on May 28,
2021).

98

Exhibits
Number

10.9

10.10*

10.11

10.12

10.13

10.14

Description

Third Amendment, dated as of June 29, 2022, amending and restating that certain Credit
Agreement, dated as of February 9, 2012, as amended and restated as of May 30, 2012, as
further amended and restated as of May 31, 2013, as amended by the First Amendment, dated
as of May 18, 2015, as further amended by the Replacement Term Loan Amendment, dated as
of November 2, 2016, as further amended by the 2017 Replacement Term Loan Amendment,
dated as of May 11, 2017, as further amended by the 2017-2 Replacement Term Loan
Amendment, dated December 8, 2017, as further amended by the 2018 Replacement Term Loan
Amendment, dated June 8, 2018, as further amended by the 2019 Replacement Term Loan
Amendment, dated December 13, 2019 and as further amended by the Second Amendment,
dated May 27, 2021, among Generac Power Systems, Inc., Generac Acquisition Corp., the other
Loan Parties (as defined therein) party thereto, the lenders party thereto, JPMorgan Chase
Bank, N.A., as Administrative Agent and the other agents named therein (incorporated by
reference to Exhibit 10.1 of the Current Report on Form 8-K filed with the SEC on June 30,
2022.
First Amendment, dated as of January 31, 2023, to that certain Credit Agreement, dated as of
February 9, 2012, as amended and restated as of May 30, 2012, as further amended and restated
as of May 31, 2013, as amended by the First Amendment, dated as of May 18, 2015, as further
amended by the Replacement Term Loan Amendment, dated as of November 2, 2016, as
further amended by the 2017 Replacement Term Loan Amendment, dated as of May 11, 2017,
as further amended by the 2017-2 Replacement Term Loan Amendment, dated December 8,
2017, as further amended by the 2018 Replacement Term Loan Amendment, dated June 8, 2018,
as further amended by the 2019 Replacement Term Loan Amendment, dated December 13,
2019, as further amended by the Second Amendment, dated May 27, 2021, and as further
amended and restated by the Third Amendment, dated June 29, 2022, among Generac Power
Systems, Inc., Generac Acquisition Corp., the other Loan Parties (as defined therein) party
thereto, the lenders party thereto, JPMorgan Chase Bank, N.A., as Administrative Agent and
the other agents named therein.
Restatement Agreement, dated as of May 31, 2013, to that certain Credit Agreement, dated as
of February 9, 2012, as amended and restated as of May 30, 2012, among Generac Power
Systems, Inc., Generac Acquisition Corp., the lenders party thereto, JPMorgan Chase Bank,
N.A., as Administrative Agent, and Bank of America, N.A. and Goldman Sachs Bank USA, as
syndication agents (incorporated by reference to Exhibit 10.1 to the Company’s Current Report
on Form 8-K filed with the SEC on June 4, 2013).

Guarantee and Collateral Agreement, dated as of February 9, 2012, as amended and restated as
of May 30, 2012, among Generac Holdings Inc., Generac Acquisition Corp., Generac Power
Systems, Inc., certain subsidiaries of Generac Power Systems, Inc. and JPMorgan Chase Bank,
N.A., as Administrative Agent (incorporated by reference to Exhibit 10.2 of the Company’s
Current Report on Form 8-K filed with the SEC on May 31, 2012).

First Amendment to Guarantee and Collateral Agreement dated as of May 31, 2013, among
Generac Holdings Inc., Generac Acquisition Corp., Generac Power Systems, Inc., certain
subsidiaries of Generac Power Systems, Inc. and JPMorgan Chase Bank, N.A., as
Administrative Agent (incorporated by reference to Exhibit 10.3 to the Company’s Current
Report on Form 8-K filed with the SEC on June 4, 2013).

Credit Agreement, dated as of May 30, 2012, among Generac Power Systems, Inc., its Domestic
Subsidiaries listed as Borrowers on the signature pages thereto, Generac Acquisition Corp., the
lenders party thereto, Bank of America, N.A. as Administrative Agent, JPMorgan Chase Bank,
N.A. and Goldman Sachs Bank USA, as syndication agents, and Wells Fargo Bank, National
Association, as Documentation Agent (incorporated by reference to Exhibit 10.3 of the
Company’s Current Report on Form 8-K filed with the SEC on May 31, 2012).

99

Exhibits
Number

10.15

10.16

10.17

10.18

10.19

10.20

10.21+

10.22+

10.23+

10.24

10.25+

Description

Amendment No. 1 dated as of May 31, 2013, among Generac Power Systems, Inc., its Domestic
Subsidiaries listed as Borrowers on the signature pages thereto, Generac Acquisition Corp., the
lenders party thereto, Bank of America, N.A. as Administrative Agent, JPMorgan Chase Bank,
N.A. and Goldman Sachs Bank USA, as syndication agents, and Wells Fargo Bank, National
Association, as Documentation Agent (incorporated by reference to Exhibit 10.4 to the
Company’s Current Report on Form 8-K filed with the SEC on June 4, 2013).
Amendment No. 2 dated as of May 29, 2015, among Generac Power Systems, Inc., its Domestic
Subsidiaries listed as Borrowers on the signature pages thereto, Generac Acquisition Corp., the
lenders party thereto, Bank of America, N.A. as Administrative Agent, and the other agents
named therein (incorporated by reference to Exhibit 10.1 of the Company’s Current Report on
Form 8-K filed with the SEC on June 1, 2015).
Second Amended and Restated Credit Agreement, dated as of June 12, 2018, among Generac
Power Systems, Inc., its Subsidiaries listed as Borrowers on the signature pages thereto, Generac
Acquisition Corp., the lenders party thereto, Bank of America, N.A. as Administrative Agent,
JPMorgan Chase Bank, N.A., as Syndication Agent, and Wells Fargo Bank, National
Association, as Documentation Agent (incorporated by reference to Exhibit 10.2 of the Current
Report on Form 8-K filed with the SEC on June 14, 2018).
Third Amended and Restated Credit Agreement, dated as of May 27, 2021, among Generac
Power Systems, Inc., its Subsidiaries listed as Borrowers on the signature pages thereto, Generac
Acquisition Corp., the lenders party thereto, Bank of America, N.A. as Administrative Agent,
JPMorgan Chase Bank, N.A. as Syndication Agent, and Wells Fargo Bank, National
Association as Documentation Agent (incorporated by reference to Exhibit 10.1 of the Current
Report on Form 8-K filed with the SEC on May 28, 2021).
Guarantee and Collateral Agreement, dated as of May 30, 2012, among Generac Holdings Inc.,
Generac Acquisition Corp., Generac Power Systems, Inc., certain subsidiaries of Generac Power
Systems, Inc. and Bank of America, N.A., as Administrative Agent (incorporated by reference
to Exhibit 10.4 of the Company’s Current Report on Form 8-K filed with the SEC on May 31,
2012).
First Amendment to Guarantee and Collateral Agreement dated as of May 31, 2013, among
Generac Holdings Inc., Generac Acquisition Corp., Generac Power Systems, Inc., certain
subsidiaries of Generac Power Systems, Inc. and Bank of America, N.A., as Administrative
Agent (incorporated by reference to Exhibit 10.5 to the Company’s Current Report on
Form 8-K filed with the SEC on June 4, 2013).
Generac Holdings Inc. Amended and Restated 2010 Equity Incentive Plan (incorporated by
reference to Appendix A to the Definitive Proxy Statement on Schedule 14A of the Company
filed with the SEC on April 27, 2012)

Generac Holdings Inc. Annual Performance Bonus Plan (incorporated by reference to
Exhibit 10.63 of the Registration Statement on Form S-1 filed with the SEC on January 25,
2010).

Amended and Restated Employment Agreement, dated November 5, 2018, between Generac
and Aaron Jagdfeld (incorporated by reference to Exhibit 10.1 of the Company’s Quarterly
Report on Form 10-Q filed with the SEC on November 6, 2018).

Form of Confidentiality, Non-Competition and Intellectual Property Agreement (incorporated
by reference to Exhibit 10.40 of the Registration Statement on Form S-1 filed with the SEC on
November 24, 2009).

Form of Nonqualified Stock Option Award Agreement (incorporated by reference to
Exhibit 10.45 of the Registration Statement on Form S-1 filed with the SEC on January 25,
2010).

100

Exhibits
Number

10.26+

10.27+

10.28+

10.29+

10.30

10.31

10.32+

10.33+

10.34+

10.35+

10.36+

10.37+

10.38+

21.1*

23.1*

31.1*

31.2*

32.1**

32.2**

Description

Amended Form of Restricted Stock Award Agreement pursuant to the 2010 Equity Incentive
Plan (incorporated by reference to Exhibit 10.3 of the Quarterly Report on Form 10-Q filed
with the SEC on May 8, 2012).
Amended Form of Nonqualified Stock Option Award Agreement pursuant to the 2010 Equity
Incentive Plan (incorporated by reference to Exhibit 10.4 of the Quarterly Report on Form 10-Q
filed with the SEC on May 8, 2012).
Amended Form of Nonqualified Stock Option Award Agreement pursuant to the 2010 Equity
Incentive Plan (incorporated by reference to Exhibit 10.24 of the Annual Report on Form 10-K
filed with the SEC on February 26, 2019).
Amended Form of Restricted Stock Award Agreement pursuant to the 2010 Equity Incentive
Plan (incorporated by reference to Exhibit 10.25 of the Annual Report on Form 10-K filed with
the SEC on February 26, 2019).
Form of Director Indemnification Agreement (incorporated by reference to Exhibit 10.51 of the
Registration Statement on Form S-1 filed with the SEC on January 11, 2010).
Form of Officer Indemnification Agreement (incorporated by reference to Exhibit 10.52 of the
Registration Statement on Form S-1 filed with the SEC on January 11, 2010).
Amended Form of Performance Share Award Agreement pursuant to the 2010 Equity Incentive
Plan (incorporated by reference to Exhibit 10.29 of the Annual Report on Form 10-K filed with
the SEC on February 26, 2019).
Generac Holdings Inc. Non-Employee Director Compensation Policy (incorporated by
reference to Exhibit 10.31 of the Annual Report on Form 10-K filed with the SEC on
February 22, 2022).
Generac Power Systems, Inc. Executive Change in Control Policy, effective November 5, 2018
(incorporated by reference to Exhibit 10.2 of the Quarterly Report on Form 10-Q filed with the
SEC on November 6, 2018).
Generac Holdings Inc. 2019 Equity Incentive Plan (incorporated by reference to Appendix A to
the Definitive Proxy Statement on Schedule 14A of the Company filed with the SEC on
April 26, 2019).

Form of Restricted Stock Award Agreement pursuant to the Generac Holdings Inc. 2019 Equity
Incentive Plan (incorporated by reference to Exhibit 10.1 of the Quarterly Report on Form 10-Q
filed with the SEC on November 5, 2019).

Form of Nonqualified Stock Option Award Agreement pursuant to the Generac Holdings Inc.
2019 Equity Incentive Plan (incorporated by reference to Exhibit 10.2 of the Quarterly Report
on Form 10-Q filed with the SEC on November 5, 2019).

Form of Performance Share Unit Award Agreement pursuant to the Generac Holdings Inc.
2019 Equity Incentive Plan (incorporated by reference to Exhibit 10.3 of the Quarterly Report
on Form 10-Q filed with the SEC on November 5, 2019).

List of Subsidiaries of Generac Holdings Inc.

Consent of Deloitte & Touche LLP, Independent Registered Public Accounting Firm.

Certification of Chief Executive Officer pursuant to Securities Exchange Act Rules 13a-14(a)
and 15d-14(a), pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

Certification of Chief Financial Officer pursuant to Securities Exchange Act Rules 13a-14(a)
and 15d-14(a), pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted by
Section 906 of the Sarbanes-Oxley Act of 2002.

Certification of Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted by
Section 906 of the Sarbanes-Oxley Act of 2002.

101

Exhibits
Number

101*

104

Description

The following financial information from the Company’s Annual Report on Form 10-K for the
fiscal year ended December 31, 2022, filed with the SEC on February 22, 2023, formatted in
Inline eXtensible Business Reporting Language (iXBRL): (i) Consolidated Balance Sheets at
December 31, 2022 and December 31, 2021; (ii) Consolidated Statements of Comprehensive
Income for the Fiscal Years Ended December 31, 2022, December 31, 2021 and December 31,
2020; (iii) Consolidated Statements of Stockholders’ Equity for the Fiscal Years Ended
December 31, 2022, December 31, 2021 and December 31, 2020; (iv) Consolidated Statements
of Cash Flows for the Fiscal Years Ended December 31, 2022, December 31, 2021 and
December 31, 2020; (v) Notes to Consolidated Financial Statements.
Cover Page Interactive Data File (embedded within the Inline XBRL and contained in
Exhibit 101)

*

Filed herewith.

** Furnished herewith.

+ Indicates management contract or compensatory plan or arrangement.

Item 16. Form 10-K Summary

None.

102

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the

Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

GENERAC HOLDINGS INC.

By:

/s/ AARON JAGDFELD
Aaron Jagdfeld
Chairman, President and Chief Executive Officer

Dated: February 22, 2023

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed
below by the following persons and on behalf of the Registrant in the capacities and on the dates indicated.

Signature

Title

Date

/s/ AARON JAGDFELD
Aaron Jagdfeld

/s/ YORK A. RAGEN
York A. Ragen

/s/ BENNETT MORGAN
Bennett Morgan

/s/ MARCIA J. AVEDON
Marcia J. Avedon

/s/ JOHN D. BOWLIN
John D. Bowlin

/s/ ROBERT D. DIXON
Robert D. Dixon

/s/ WILLIAM JENKINS
William Jenkins

/s/ ANDREW G. LAMPEREUR
Andrew G. Lampereur

/s/ NAM TRAN NGUYEN
Nam Tran Nguyen

/s/ DAVID A. RAMON
David A. Ramon

/s/ KATHRYN ROEDEL
Kathryn Roedel

/s/ DOMINICK ZARCONE
Dominick Zarcone

Chairman, President and Chief Executive
Officer

February 22, 2023

Chief Financial Officer and Chief
Accounting Officer

February 22, 2023

Lead Director

February 22, 2023

Director

February 22, 2023

Director

February 22, 2023

Director

February 22, 2023

Director

February 22, 2023

Director

February 22, 2023

Director

February 22, 2023

Director

February 22, 2023

Director

February 22, 2023

Director

February 22, 2023

103

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• Founded in 1959• A leading energy technology company that provides backup and prime power systems for home and industrial applications, solar + battery storage solutions, smart home energy management devices and energy services, advanced power grid software platforms and engine- and battery-powered tools and equipment.• Powering A Smarter World enterprise strategy is focused on improving energy resilience and independence, optimizing energy efficiency and consumption, and protecting and building critical infrastructure• 2022 Net Sales $4.6 Billion – 64% Residential, 28% Commercial & Industrial, 8% Other• Approximately 9,500 employees as of 12/31/2022• Doing business in over 150 countries• Approximately 1,000 engineers worldwide• Omni Channel Distribution approach with  thousands of dealers, wholesalers, retailers and e-commerce partners ABOUT GENERAC  FORWARD-LOOKING STATEMENTSThis annual report contains forward-looking statements that are subject to risks and uncertainties.  For important information about our use of forward-looking statements and limitations thereof, please see Part I of our Annual Report on Form 10-K for the year ended December 31, 2022, which is included with this annual report.GENERAC HOLDINGS INC. - SHAREHOLDER INFORMATIONANNUAL MEETINGThe 2022 annual meeting of stockholders of Generac Holdings Inc. will be held on Thursday, June 15, 2023, at 9:00 a.m. central time, at Generac’s corporate office.CORPORATE OFFICEGenerac Holdings Inc.S45 W29290 Hwy. 59, Waukesha, WI 53189262-544-4811www.generac.comTRANSFER AGENT AND REGISTRARComputershare, Inc.P.O. Box 43006, Providence, RI 02940-3006United States of AmericaToll Free: 1-877-373-6374United States: 1-800-962-4284https://www-us.computershare.com/investor/Contact  www.computershare.com/investor INVESTOR RELATIONS CONTACTMichael HarrisSenior Vice President – Corporate Development  & Investor Relations Generac Holdings Inc.S45 W29290 Hwy. 59, Waukesha, WI 53189262-506-6064investorrelations@generac.comINDEPENDENT AUDITORSDeloitte & Touche LLP 555 East Wells Street, Suite 1400, Milwaukee, WI 53202 FORM 10-KOur annual report on Form 10-K was filed with the Securities and Exchange Commission and is available online, or upon written request to Generac Holdings Inc.Investor Relations.STOCK EXCHANGEGenerac Holdings Inc. common stock is listed on the New York Stock Exchange under the ticker symbol GNRC.EXECUTIVE OFFICERSAaron P. Jagdfeld – 28 years of servicePresident, Chief Executive Officer and ChairmanYork A. Ragen – 17 years of serviceChief Financial OfficerErik Wilde – 7 years of serviceExecutive Vice President, Industrial, AmericasPatrick Forsythe – 15 years of serviceChief Technical Officer Raj Kanuru – 10 years of serviceExecutive Vice President, General Counsel & SecretaryNorman Taffe – 1 year of servicePresident, Energy Technology Kyle Raabe – 11 years of servicePresident, Consumer PowerGENERAC HOLDINGS INC. - BOARD OF DIRECTORSMarcia J. Avedon, Ph.D. (2) (3) Chief Executive OfficerAvedon Advisory, LLCDirector since 2019John D. Bowlin (2) Former President and Chief Executive Officer, Miller Brewing CompanyDirector since 2006Robert D. Dixon (1) (3)Former Chairman and Chief Executive Officer,Natural Systems Utilities LLCDirector since 2012Aaron P. Jagdfeld (4)President and Chief Executive Officer Generac Holdings Inc.Director since 2006William D. Jenkins, Jr. (2)President Palo Alto NetworksDirector since 2017Andrew G. Lampereur (1)Former Executive Vice President and ChiefFinancial Officer, Enerpac Tool Group (previously Actuant Corporation)Director since 2014Bennett J. Morgan (2) (3) (5)Former President and Chief Operating Officer, Polaris Industries Inc.Director since 2013Nam T. Nguyen (3)Chief Operating OfficerGenerate CapitalDirector since 2022David A. Ramon (1) (3)Former Chief Executive OfficerDiversified MaintenanceDirector since 2010Kathryn V. Roedel (1) (3)Former Executive Vice President and Chief Services and Fulfillment Officer, Sleep Number Corporation (previously Select Comfort Corp.)Director since 2016Dominick P. Zarcone (1) (2)President and Chief Executive OfficerLKQ CorporationDirector since 2017(1) Member of Audit Committee(2) Member of Compensation Committee(3) Member of Nominating and Corporate   Governance Committee(4) Executive Chairman(5) Lead Director168022COV_r1_GEN_AR_2022.indd   4-6168022COV_r1_GEN_AR_2022.indd   4-64/14/23   7:34 PM4/14/23   7:34 PM2022GENERAC ANNUAL REPORTGENERAC ANNUAL  REPORT20 22GENERACANNUAL REPORT2022GENERAC ANNUAL  REPORT20 22Generac Holdings Inc.S45 W29290 Hwy. 59 Waukesha, WI  531891-888-GENERAC  (1-888-436-3722)  ©2023 Generac Holdings Inc. All rights reserved.168022COV_r1_GEN_AR_2022.indd   1-3168022COV_r1_GEN_AR_2022.indd   1-34/14/23   7:34 PM4/14/23   7:34 PM2022GENERAC ANNUAL REPORTGENERAC ANNUAL  REPORT20 22GENERACANNUAL REPORT2022GENERAC ANNUAL  REPORT20 22Generac Holdings Inc.S45 W29290 Hwy. 59 Waukesha, WI  531891-888-GENERAC  (1-888-436-3722)  ©2023 Generac Holdings Inc. All rights reserved.168022COV_r1_GEN_AR_2022.indd   1-3168022COV_r1_GEN_AR_2022.indd   1-34/14/23   7:34 PM4/14/23   7:34 PM