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Generac

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FY2017 Annual Report · Generac
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G E N E R A C 
G E N E R A C 
A N N U A L  
A N N U A L  
R E P O R T
R E P O R T

Generac Holdings Inc.
S45 W29290 Hwy. 59 
Waukesha, WI  53189
1-888-GENERAC  (1-888-436-3722) 

©2018Generac Holdings Inc. All rights reserved.

152929COV_r1_GEN AR 2017_V4.indd   1-3

4/11/18   8:35 AM

 
 
 
A B O U T   G E N E R A C

Founded in 1959. 

A leading designer and manufacturer of a wide 
range of power generation equipment and other 
engine powered products serving residential, light 
commercial and industrial markets. 

Products are available globally through a broad 
network of independent dealers, distributors, 
retailers, wholesalers and equipment rental 
companies, as well as sold direct  
to certain end users. 

Ten acquisitions completed since 2011,  
with pending acquisition of Selmec awaiting 
regulatory approval.  

Approximately 4,600 employees as of 1/1/2018. 

Global manufacturing, distribution, fulfillment and 
commercial footprint with facilities located in the 
U.S., Latin America, Europe and Asia. 

GENERAC HOLDINGS INC. - BOARD OF DIRECTORS

Todd Adams (2)
President and Chief Executive Officer,
Rexnord Corp.
Director since 2013

John D. Bowlin (2) 
Director since 2006
Former President and Chief Executive
Officer, Miller Brewing Company

Robert D. Dixon (1) (3) 
Director since 2012
Former Chief Executive Officer,
Natural Systems Utilities LLC

William “BJ” Jenkins (2)
President and Chief Executive Officer,
Barracuda Networks
Director since 2017

Andrew G. Lampereur (1)
Director since 2014
Former Executive Vice President and Chief
Financial Officer, Actuant Corporation

Bennett Morgan (2) (3) (5)
Director since 2013
Former President and Chief Operating Officer,
Polaris Industries Inc.

Aaron P. Jagdfeld (4)
President and Chief Executive Officer,
Generac Holdings Inc.
Director since 2006

David A. Ramon (1)
Chief Executive Officer,
Diversified Maintenance
Director since 2010

Kathryn Roedel (3)
Director since 2016
Former Executive Vice President and
Chief Services and Fulfillment Officer,
Select Comfort Corporation

Dominick Zarcone (1)
President and Chief Executive Officer,
LKQ Corporation
Director since 2016

(1) Member of Audit Committee
(2) Member of Compensation Committee
(3) Member of Nominating  

and Corporate Governance Committee

(4) Executive Chairman
(5) Lead Director

EXECUTIVE OFFICERS

Aaron P. Jagdfeld – 23 years of service
President and Chief Executive Officer 

York A. Ragen – 12 years of service
Chief Financial Officer

Russell Minick – 7 years of service
Chief Marketing Officer 

Jeffrey Mueller – 1 year of service
President / General Manager, 
Consumer Power 

Erik Wilde – 2 years of service
Executive Vice President,  
Industrial – Americas

Roger Pascavis – 21 years of service
Executive Vice President,  
Strategic Global Sourcing 

Patrick Forsythe – 10 years of service
Executive Vice President, Global Engineering 

GENERAC HOLDINGS INC. - SHAREHOLDER INFORMATION

STOCK EXCHANGE
Generac Holdings Inc. common
stock is listed on the New York
Stock Exchange under the ticker
symbol GNRC.

FORWARD-
LOOKING 
STATEMENTS

This annual report 
contains forward-
looking statements that 
are subject to risks 
and uncertainties.  For 
important information 
about our use of 
forward-looking 
statements and 
limitations thereof, 
please see Part I of our 
Annual Report on Form 
10-K for the year ended 
December 31, 2017, 
which is included with 
this annual report.

ANNUAL MEETING
The 2018 annual meeting
of stockholders of Generac
Holdings Inc. will be held on
Thursday, June 21, 2018,
at 9:00 a.m. central time, at 
Generac’s corporate office.

CORPORATE OFFICE
Generac Holdings Inc.
S45 W29290 Hwy. 59
Waukesha, WI 53189
262-544-4811
www.generac.com

TRANSFER AGENT  
AND REGISTRAR
Computershare, Inc. 
P.O. Box 43078
Providence, RI 02940-3078
United States of America
Telephone: 1-800-942-5909
Fax: (312) 601-2312
https://www-us.computershare.
com/investor/Contact  
www.computershare.com/investor

INVESTOR RELATIONS
CONTACT
Michael Harris
Vice President – Finance 
Generac Holdings Inc.
S45 W29290 Hwy. 59
Waukesha, WI 53189
262-506-6064
investorrelations@generac.com

INDEPENDENT AUDITORS
Deloitte & Touche LLP 
555 East Wells Street, Suite 1400
Milwaukee, WI 53202 

FORM 10-K
Our annual report on Form 10-K
was filed with the Securities and
Exchange Commission and is
available online, or upon written
request to Generac Holdings Inc.
Investor Relations.

152929COV_r1_GEN AR 2017_V4.indd   4-6

4/11/18   8:36 AM

 
 
 
 
To Our Shareholders 2017 marked the beginning of a significant rebound in a number of our end markets, as we saw net sales increase 16% to approximately $1.7 billion as compared to $1.4 billion in 2016.  Organic sales growth during the year was very strong at 11%, with the most notable growth areas  being domestic residential products resulting from heightened power outage activity, the significant recovery in demand for our domestic mobile products, and the strong organic sales growth experienced in our International segment.  We successfully leveraged this sales growth into strong year-over-year increases in Adjusted EBITDA dollars and Adjusted EPS, and we once again generated a robust level of free cash flow of over $220 million.  The growth in profitability and free cash flow during 2017 allowed us to further deploy cash in a variety of beneficial ways for our shareholders, and our net leverage ratio declined by a full turn and now stands at the midpoint of our targeted long-term range of 2.0 to 3.0 times.Key Strategic Accomplishments Exceptional response to historic hurricane season.  We experienced an extremely active Atlantic hurricane season during 2017, which came to a head during the third quarter with the surge in demand for portable generators as a result of landed hurricanes in Texas, Florida and Puerto Rico.  These hurricane systems caused several millions of utility customers to be without power and resulted in hundreds of millions of outage hours.  Our teams at Generac provided an exceptional response during these events as we stepped up our efforts by shipping products around the clock to the affected regions, addressing the large increase in call volume from customers, and providing technical support to our distribution partners as well as supporting field based product repairs from our many teams that traveled directly to the storm affected areas.  The customer support tools, sales processes, and distribution that we have put in place since the last major event approximately five years ago allowed our teams to execute at a very high level.  Importantly, Hurricane Irma essentially provided the first real opportunity to test our targeted marketing processes and PowerPlay in-home selling solution in a major outage scenario.  We leveraged these systems and processes to manage a significant increase for in-home consultations, or IHCs, for home standby generators.  We also improved our ability to ramp production quickly for home standby generators to meet the increased demand that soon followed after the spike in IHCs.  As the leader in residential backup power, we believe no other company in the industry offers the high level of support we have been providing to satisfy the needs of our customers.  Domestic business – other key accomplishments.  In addition to our team’s incredible efforts in responding to one of the most active storm seasons in recent history, we had several other notable accomplishments during the year that were important to executing on our Powering Ahead strategy.  We once again grew the residential standby market with new products and programs along with expanding our dealer base and retail shelf placement, all with the longer-term goal in mind of increasing the awareness, availability, and affordability of home standby generators.  We made further headway on gaining market share for our domestic commercial & industrial (C&I) products by focusing on our Lead Gas initiatives and expanding our natural gas product offering to take advantage of the accelerating shift from diesel to natural gas generators.  We also successfully ramped production for our domestic mobile products in response to a dramatic market turnaround, with a further ramp for these products continuing during the first months of 2018.  And lastly, we consolidated our Country Home Products (CHP) assembly and distribution operations in Winooski, Vermont into our Jefferson, Wisconsin facility thereby allowing CHP to further focus on its core D2C marketing and sales capabilities at its headquarters in Vermont while better leveraging our existing manufacturing footprint. 152929INSERT_r1_Letter 2017_V3.indd   14/11/18   7:32 AMInternational businesses – key accomplishments.  We also made important progress during 2017 with the businesses that make up our International segment, as our global expansion continued throughout the year with a record percentage of our sales coming from outside the North American markets.  We continue to make encouraging progress towards achieving strong synergies with the integration of Pramac, our largest acquisition to date which closed in early 2016.  Pramac had an excellent 2017 with very strong sales growth and margin expansion as they made important headway on strategic integration activities including combining commercial activities with Tower Light and the consolidation of the Generac and Pramac locations in both the United Kingdom and Brazil.  In addition, the Pramac team achieved an important milestone of establishing and ramping up activities related to our newest sales branch in Australia, with the goal of developing a home standby market and introducing natural gas generators into the region.  In our nearly two years of ownership, Pramac has performed beyond our expectations and continues to demonstrate the quality of the team and the business that we acquired.  We are looking forward to further growing this business both in terms of sales as well as margins.  In Latin America, Ottomotores had a very solid year with attractive sales growth alongside improving margins.  Another important component of our Lead Gas strategic initiative was our acquisition of the German company, Motortech, early in 2017.  We believe the significant technical and market knowledge around gaseous engine controls possessed by this company will play an important role in our future success with gas power generation. In Closing After the strong growth experienced during 2017, we expect demand in several of our end markets to further improve during 2018.  In addition to better leveraging our operating expenses through growth, we recently launched our “Profitability Enhancement Program”, or PEP, focused on further improving our margins by reducing product and other operating costs through a series of continuous improvement activities and programs across the enterprise.  PEP will play an important role in helping to offset inflationary cost pressures that are building related to higher commodity prices, a weaker U.S. dollar and increasing labor costs.  Our improving earnings and strong cash flow generation over the past two years have led to a further strengthening of the Company’s balance sheet and liquidity position, which gives us tremendous flexibility when evaluating our priority uses of cash during 2018.  We believe our Powering Ahead strategy will ensure that we are allocating our resources going forward to generate the best return for our shareholders.  On behalf of the entire Generac team, I would like to thank our stakeholders for your ongoing confidence and support as we look forward to our continued success in the future.Sincerely,Aaron P. Jagdfeld President and Chief Executive Officer152929INSERT_r1_Letter 2017_V3.indd   24/11/18   7:32 AMK     FORM 10-K   [ 2017 ]152929INSERT_r1_Letter 2017_V3.indd   34/11/18   7:32 AM[ THIS PAGE HAS BEEN LEFT BLANK INTENTIONALLY. ]152929INSERT_r1_Letter 2017_V3.indd   44/11/18   7:33 AMUNITED STATES
SECURITIES  AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

(Mark One)

FORM 10-K

(cid:2) ANNUAL REPORT PURSUANT TO SECTION  13 OR 15(d)  OF THE

SECURITIES EXCHANGE  ACT OF 1934

For the fiscal year ended December 31, 2017

Or

(cid:3) TRANSITION REPORT  PURSUANT TO SECTION  13  OR  15(d) OF  THE

SECURITIES EXCHANGE  ACT OF 1934

For the transition period from 

 to 
Commission File Number 001-34627

GENERAC HOLDINGS INC.
(Exact name of registrant as specified in its charter)

DELAWARE
(State or other jurisdiction of
incorporation or organization)

S45 W29290 Hwy 59, Waukesha, WI
(Address of principal executive offices)

20-5654756
(IRS Employer
Identification No.)

53189
(Zip Code)

(262) 544-4811
(Registrant’s telephone number, including area code)

SECURITIES REGISTERED PURSUANT TO  SECTION 12(B) OF THE ACT:

(Title of class)

(Name of exchange on which registered)

Common Stock, $0.01 par value

New York Stock  Exchange

SECURITIES REGISTERED PURSUANT TO SECTION 12(G)  OF  THE  ACT: None

Indicate by check mark if the registrant is a well-known  seasoned issuer, as defined in Rule 405 of the Securities

Act.  Yes  (cid:2) No  (cid:3)

Indicate by check mark if the registrant is not  required  to file reports pursuant to Section 13 or Section 15(d) of  the

Act.  Yes  (cid:3) No  (cid:2)

Indicate by check mark whether the registrant (1)  has filed all reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the  preceding 12 months  (or  for such shorter period that the registrant was required to file
such reports), and (2) has been subject  to such filing requirements  for the past 90 days. Yes (cid:2) No (cid:3)

Indicate  by check mark whether the registrant has submitted electronically and posted on  its corporate Web site,  if any,  every

Interactive Data File required to be submitted and  posted pursuant to Rule 405 of Regulation S-T (§  232.405 of this chapter) during
the preceding 12 months (or for such shorter  period that the registrant  was required to submit and post such files). Yes (cid:2) No (cid:3)
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405  of Regulation S-K  (§  229.405 of this  chapter)  is
not  contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements
incorporated  by  reference in Part III of this Form 10-K  or any amendment to this Form  10-K. (cid:3)

Indicate  by check mark whether the registrant is a large  accelerated filer, an accelerated filer, a non-accelerated filer, a smaller

reporting company, or an emerging growth company. See the  definitions of ‘‘large accelerated filer,’’ ‘‘accelerated filer,’’ ‘‘smaller
reporting company,’’ and ‘‘emerging growth company’’ in Rule 12b-2 of  the  Exchange Act.
Non-accelerated filer  (cid:3)
Accelerated filer (cid:3)
Large accelerated  filer (cid:2)
(Do not check if a
smaller reporting company)

Smaller reporting company  (cid:3)
Emerging growth company (cid:3)

If  an  emerging growth company, indicate by check mark  if the registrant has elected not to use the extended transition period

for  complying  with  any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. (cid:3)
Indicate  by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes (cid:3) No (cid:2)
The  aggregate market value of the voting common equity held by  non-affiliates of the registrant on June 30, 2017, the last
business  day of  the registrant’s most  recently completed  second fiscal quarter, was approximately  $2,189,264,580 based upon the
closing  price reported for such date on the New York Stock Exchange.

As  of February 16, 2018, 62,325,716 shares of registrant’s  common stock were outstanding.

DOCUMENTS INCORPORATED BY REFERENCE

Portions  of  the registrant’s Annual Report to Stockholders for the  year ended December 31, 2017  furnished to the Securities

and  Exchange  Commission are incorporated by reference into Part II  of this Form 10-K. Portions of  the registrant’s  Proxy Statement
for  the  2018 Annual Meeting of Stockholders (the ‘‘2018  Proxy  Statement’’), which will  be filed by the registrant on or prior  to
120  days following the end of the registrant’s fiscal  year ended December 31, 2017, are incorporated by reference  into Part III of this
Form 10-K.

2017 FORM 10-K ANNUAL REPORT
TABLE OF CONTENTS

PART I

Item 1.
Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1A. Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1B. Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 2.
Item 3.
Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 4. Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART II

Item 5. Market for Registrant’s Common  Equity,  Related  Stockholder  Matters and  Issuer

Purchases of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 6.
Item 7. Management’s Discussion  and  Analysis of Financial Condition  and Results of

Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 7A. Quantitative and Qualitative  Disclosures About Market Risk . . . . . . . . . . . . . . . . . . .
Financial Statements and  Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 8.
Changes in and Disagreements with  Accountants on Accounting  and Financial
Item 9.

Disclosure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9A. Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9B. Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART III

Item 10. Directors, Executive Officers  and Corporate Governance . . . . . . . . . . . . . . . . . . . . . .
Item 11. Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 12.

Security Ownership of Certain  Beneficial Owners and Management and Related

Stockholder Matters

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 13. Certain Relationships and  Related Transactions, and Director Independence . . . . . . .
Principal Accountant Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 14.

PART IV

Page

2
11
20
21
21
22

22
24

30
48
50

97
97
98

98
98

98
98
98

Item 15. Exhibits and Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

99

Forward-Looking Statements

This annual report contains forward-looking statements  that are subject to  risks and uncertainties.

Forward-looking statements give our  current expectations  and projections relating to our financial
condition, results of operations, plans,  objectives, future performance and  business.  You can identify
forward-looking statements by the fact  that they do not relate strictly to historical  or current facts.
These statements may include words  such as ‘‘anticipate,’’  ‘‘estimate,’’ ‘‘expect,’’ ‘‘forecast,’’ ‘‘project,’’
‘‘plan,’’ ‘‘intend,’’ ‘‘believe,’’ ‘‘confident,’’ ‘‘may,’’  ‘‘should,’’ ‘‘can have,’’ ‘‘likely,’’ ‘‘future,’’  ‘‘optimistic’’
and other words and terms of similar meaning in connection with any discussion of the  timing or
nature of future operating or financial  performance or other  events.

The forward-looking statements contained  in this annual  report are  based on  assumptions  that  we

have made in light of our industry experience and on  our  perceptions of  historical  trends, current
conditions, expected future developments and other factors we believe  are appropriate under the
circumstances. As you read and consider  this report,  you should understand  that  these statements  are
not guarantees of performance or results.  They involve risks, uncertainties (some of  which are beyond
our  control) and assumptions. Although  we believe that these forward-looking statements are based on
reasonable assumptions, you should be  aware that many factors could affect our  actual financial results
and cause them to differ materially from those anticipated in  the forward-looking statements. The
forward-looking statements contained  in this  annual  report include estimates  regarding:

(cid:129) our business, financial and operating results, and future economic performance;

(cid:129) proposed new product and service  offerings;  and

(cid:129) management’s goals, expectations and objectives and  other similar  expressions  concerning

matters that are not historical facts.

Factors that could affect our actual financial results  and  cause  them to differ materially from  those

anticipated in the forward-looking statements include:

(cid:129) frequency and duration of power outages  impacting  demand for our  products;

(cid:129) availability, cost and quality of raw  materials and  key  components  used in producing  our

products;

(cid:129) the impact on our results of possible fluctuations in interest rates,  foreign currency exchange

rates, commodities and product mix;

(cid:129) the possibility that the expected synergies,  efficiencies  and cost  savings of our acquisitions will

not be realized, or will not be realized within the expected time period;

(cid:129) the risk that our acquisitions will not be integrated successfully;

(cid:129) difficulties we may encounter as our business expands globally;

(cid:129) our dependence on our distribution  network;

(cid:129) our ability to invest in, develop or adapt to changing  technologies and manufacturing techniques;

(cid:129) loss of our key management and employees;

(cid:129) increase in product and other liability claims or recalls;  and

(cid:129) changes in environmental, health and  safety laws and regulations.

Should one or more of these risks or uncertainties  materialize, or should any of these assumptions

prove incorrect, our actual results may  vary in  material  respects from  those projected in any forward-
looking statements. A detailed discussion of these  and other factors that may  affect future  results is

1

contained in Item 1A of this Annual Report on Form 10-K. Stockholders, potential investors and other
readers should consider these factors  carefully in evaluating  the forward-looking statements.

Any forward-looking statement made  by  us  in this report speaks  only  as of the date on which it  is

made. Factors or events that could cause  our actual  results to differ  may  emerge  from time  to  time,
and it is not possible for us to predict  all  of them. We  undertake no obligation  to  update any forward-
looking statement, whether as a result  of  new  information, future developments  or otherwise, except as
may be required by law.

Item 1. Business

PART I

Founded in 1959, Generac Holdings  Inc. (the Company or  Generac) is a leading  global designer

and manufacturer of a wide range of  power generation equipment  and other  engine powered products
serving the residential, light commercial  and  industrial markets. Power generation  is our primary focus,
which  differentiates us from our main competitors that  also have broad operations outside of the power
equipment market. As the only significant  market  participant  focused predominantly  on these products,
we have one of the leading market positions in the power equipment market in  North America  and an
expanding presence internationally. We  believe we have  one  of  the widest ranges of products in  the
marketplace, including residential, commercial and industrial  standby generators; as well as portable
and mobile generators used in a variety of applications. Other engine  powered  products that we design
and manufacture include light towers which provide temporary  lighting for various end markets;
commercial and industrial mobile heaters and  pumps used in  the oil &  gas, construction  and other
industrial markets; and a broad product line  of outdoor power equipment for residential and
commercial use.

We  design, manufacture, source and  modify engines, alternators, transfer switches and other

components necessary for our products, which are fueled by natural gas, liquid propane, gasoline, diesel
and Bi-Fuel(cid:4). Our products are available globally through a broad network of independent dealers,
distributors, retailers, wholesalers and equipment rental companies under a  variety of  brand names. We
also sell direct to certain national and regional  account customers, as well as to individual consumers,
that are the end users of our products.

We have a significant market share in the  residential  and light commercial markets for automatic

standby generators, which we believe remain under-penetrated in the marketplace. We also have a
leading  market position for portable generators used in  residential, light construction and  recreational
applications. We believe that our leading  market  position is  largely attributable to our strategy of
providing a broad product line of high-quality,  innovative and  affordable products through our
extensive and multi-layered distribution network to whom  we  offer comprehensive support  and
programs from the factory. In addition, we are a leading provider of  light towers, mobile generators,
flameless heaters, outdoor power equipment  and  industrial diesel  generators ranging in sizes up  to
3,250kW.

Over the years, we have executed a number of acquisitions that support our strategic plan.  A

summary of the recent acquisitions can be found in Note  1,  ‘‘Description of Business,’’ to the
consolidated financial statements in Item 8  of this Annual Report on Form 10-K.

Reportable Segments

The Company has two reportable segments for financial reporting  purposes—Domestic  and

International. The Domestic segment  includes the  legacy  Generac business and the impact of
acquisitions that are based in the United  States, all of which have revenues that are  substantially
derived from the U.S. and Canada. The International segment  includes the Ottomotores, Tower Light,

2

Pramac and Motortech acquisitions, all of which have revenues that are substantially derived from
outside the U.S. and Canada. Both reportable  segments design  and  manufacture  a wide range of  power
generation equipment and other engine powered products,  which are  discussed in further detail below
in the context of our product classes. Refer to Note 6, ‘‘Segment Reporting,’’ to the  consolidated
financial statements in Item 8 of this Annual Report on  Form  10-K  for further information.

Products

We  design and manufacture stationary, portable and mobile generators with single-engine outputs

ranging between 800W and 3,250kW. We have  the ability to expand  the power range  for certain
stationary generator solutions to much larger multi-megawatt systems through an integrated paralleling
configuration called Modular Power Systems (MPS). Other  engine powered products  that  we design
and manufacture include light towers, mobile heaters, power  washers and water  pumps, along  with a
broad line of outdoor power equipment. We classify our products  into  three categories based  on similar
range of power output geared for varying  end customer  uses: Residential  products,  Commercial &
Industrial (C&I) products and Other products. The following summary outlines our portfolio of
products, including their key attributes and customer applications.

Residential Products

Our residential automatic standby generators range in output  from 6kW to  60kW, with

manufacturer’s suggested retail prices (MSRPs) from approximately $1,949  to  $16,199. These  products
operate on natural gas, liquid propane or diesel and are permanently installed with an  automatic
transfer switch, which we also manufacture. Air-cooled  engine residential  standby  generators range in
outputs from 6kW to 22kW, are available in  steel and aluminum enclosures and  serve as  an emergency
backup for small to medium-sized homes.  Liquid-cooled engine  generators serve  as emergency backup
for larger homes and small businesses and  range in  output from 22kW  to 60kW. We  also provide a
cellular-based remote monitoring system for home  standby  generators called Mobile Link(cid:4), which
allows our customers to check the status  of  their generator conveniently  from a desktop  PC, tablet
computer or smartphone, and also provides the  capability to receive maintenance and  service  alerts.

We  provide a broad product line of portable and inverter generators  that  are fueled predominantly
by gasoline, with certain models running  on propane and  diesel fuel, which  range in size from 800W to
17.5kW. These products serve as an emergency  home backup source of electricity and are also  used for
construction and recreational purposes. Our portable generators are targeted  at homeowners, with  price
points ranging between the consumer  value end  of the market  through the premium homeowner
market; at professional contractors, starting at the value end through the premium contractor segment;
and at the recreational market with our  inverter  product line. In addition, we  offer manual  transfer
switches to supplement our portable generator product offering.

We  provide a broad product line of engine driven  power washers  for residential and commercial

use, fueled by gasoline, which range  in pressure from 2,500 to 4,200 PSI. Additionally, we offer  a
product  line of water pumps built to  meet  the  water removal  needs of homeowners, farmers,
construction crews and other end-user  applications.

Further, we provide a broad product line of outdoor power equipment  that  includes trimmer  &
brush mowers, log splitters, lawn & leaf vacuums, and chipper shredders for  the property maintenance
needs of larger-acreage residences, commercial properties, municipalities and farms. These products are
largely sold in North America through  catalogs on-line,  retail hardware stores  and outdoor  power
equipment dealers primarily under the DR(cid:5) brand name.

Residential products comprised 52.0%, 53.5% and 51.2%, respectively, of total net  sales in 2017,

2016 and 2015.

3

Commercial & Industrial Products

We  offer a full line of C&I generators fueled by diesel, natural gas,  liquid propane and  Bi-Fuel(cid:4).
We  believe we have one of the broadest product offerings in the industry with  power  outputs ranging
from 10kW up to 3,250kW.

Our light-commercial standby generators include a  full range of affordable systems from 22kW  to

150kW and related transfer switches,  providing three-phase power sufficient for most small and
mid-sized businesses such as grocery  stores,  convenience stores, restaurants, gas stations,  pharmacies,
retail banks, small health care facilities and other  small-footprint retail applications. Our light-
commercial generators run on natural gas, liquid  propane and diesel fuel.

We  manufacture a broad product line of standard  and  configured  stationary generators  and related

transfer switches for various industrial  standby,  continuous-duty and  prime rated applications. Our
single-engine industrial generators range  in output  from 10kW up to 3,250kW,  which includes stationary
and containerized packages, with our  MPS technology extending our product range  up to much larger
multi-megawatt systems through an integrated paralleling configuration. We offer four  fuel options for
our  industrial generators, including diesel, natural gas,  liquid propane or Bi-Fuel(cid:4). Bi-Fuel(cid:4) generators
operate on a combination of both diesel  and natural  gas to allow our customers the advantage of
multiple fuel sources and extended run  times. Our industrial  standby generators  are primarily used as
emergency backup for larger applications in the  healthcare, telecom,  datacom, commercial office,
municipal and manufacturing markets.

Our MPS technology combines the power of several  smaller generators to produce  the output of a

larger generator, providing our customers with redundancy and scalability in a  cost-effective  manner.
For larger industrial applications, our  MPS  products offer customers an efficient, affordable way to
scale their standby power needs, and  also  offers  superior reliability given its built-in redundancy which
allows individual units to be taken off-line for routine maintenance  while retaining coverage for  critical
circuits.

We  provide a broad product line of light  towers,  mobile generators  and mobile heaters, which
provide temporary lighting, power and  heat  for various end markets,  such as road and commercial
construction, energy, mining, military  and special events. We also manufacture commercial mobile
pumps which utilize wet and dry-priming  pump systems  for  a  wide variety of wastewater applications.

The acquisition of Motortech in January 2017  added gaseous-engine control systems and

accessories which are sold primarily to European  gas-engine manufacturers and  to  aftermarket
customers.

C&I products comprised 41.0%, 38.6%  and  41.6% respectively, of  total  net sales in 2017, 2016 and

2015.

Other  Products

Our ‘‘Other Products’’ category includes aftermarket service parts to our dealers,  product
accessories and proprietary engines to  third-party  original  equipment manufacturers (OEMs).

Other products comprised 7.0%, 7.9%  and 7.2%,  respectively,  of  total net sales in 2017,  2016 and

2015.

Distribution Channels and Customers

We  distribute our products through a variety  of different distribution channels  to  increase
awareness of  our product categories and  brands,  and  to  ensure our products reach  a broad  customer
base. This distribution network includes  independent residential dealers, industrial distributors and
dealers, national and regional retailers, e-commerce merchants, electrical  and  HVAC wholesalers

4

(including certain private label arrangements), catalogs, equipment rental companies and equipment
distributors. We also sell direct to certain national  and  regional account customers, as  well as to
individual consumers, who are the end users of our products.

We  believe our distribution network is a competitive advantage  that has strengthened over the
years as a result of adding, expanding  and  developing  the various distribution  channels through which
we sell our products. We offer a broad  set of tools, programs and  factory support to help  our
distribution partners be successful. Our network is well balanced with no  customer providing more than
6% of our sales in 2017.

Our overall dealer network located in the United States,  Canada  and Latin America,  is the
industry’s largest network of factory direct independent generator contractors in North America.  We
expanded our dealer network in recent  years  on a  global basis with the acquisition of  Pramac in March
2016, particularly in Europe, the Middle East  and  Asia/Pacific regions.

Our residential/light commercial dealer network sells, installs and services  our  residential and light

commercial products to end users. We have increased our level  of  investment in  recent years by
focusing on a variety of initiatives to more  effectively market and sell  our  home standby products and
better align our dealer network with  Generac.

Our industrial network consists of a combination of primary distributors as well as a support
network of dealers serving the United States and  Canada. The industrial distributors  and dealers
provide industrial and commercial end users with  ongoing sales and product  support. Our  industrial
distributors and dealers maintain the local relationships with commercial electrical contractors,
specifying engineers and national account regional buying offices.  Over the past  several years, we  have
been expanding our dealer network globally  through acquisitions and organic means,  in order to expand
our  international sales opportunities.

Our retail distribution network includes thousands  of  locations across the globe and includes  a
variety of regional and national home improvement chains,  retailers,  clubs, buying groups and farm
supply stores. These physical retail locations  are supplemented  by a growing presence  of e-commerce
retailers, along with a number of catalog  retailers. This  network primarily sells our residential standby,
portable and light-commercial generators,  as well as  our other  engine powered tools.  The  placement  of
our  products at retail locations drives significant  awareness for our brands and the automatic  home
standby product category.

Our wholesaler network distributes our residential and light-commercial generators,  and consists of

selling branches of both national and local distribution houses for electrical and  HVAC products.

On a selective basis, we have established private label and  licensing arrangements  with third party

partners to provide residential, light-commercial and  industrial generators.  These partners include
leading home equipment, electrical equipment  and construction machinery companies, each  of  which
provides access to incremental channels  of distribution  for our  products.

The distribution for our mobile products includes  international, national,  regional and specialty
equipment rental companies, equipment  distributors and construction companies, which primarily  serve
non-residential building construction,  road construction, energy  markets and  special events.  In addition,
international acquisitions over the past several years have provided access to numerous independent
distributors in over 150 countries.

We  sell direct to certain national and  regional account customers that are the  end users of  our

products covering a number of end market  verticals,  including telecommunication, retail,  banking,
convenience stores, grocery stores and  other light commercial applications. Additionally,  our  residential
products are sold direct to individual consumers, who are the  end  users of the  product.

5

Business  Strategy

We  have been executing on our ‘‘Powering  Ahead’’ strategic plan, which serves as the framework

for the significant investments we have  made  to  capitalize on the long-term growth  prospects of
Generac. As we continue to move the Powering  Ahead plan  into  the future, we are focused  on a
number of initiatives that are driven by the same  four key objectives:

Growing the residential standby generator market. As the leader in the home standby generator
market, it is incumbent upon us to continue to drive  growth and increase  the penetration rate of these
products in households across the United States and  Canada.  Central to this strategy is to increase  the
awareness, availability and affordability of home  standby  generators. Ongoing  power  outage  activity,
combined with expanding our residential/light  commercial dealer base and overall distribution in
affected regions, are key drivers in elevating  the awareness  of  home standby generators  over the long
term. We intend to continue to supplement  these key growth drivers by focusing  on a variety of
strategic initiatives targeted toward generating more sales leads, improving close rates and reducing the
total overall cost of a home standby system.  In addition, we intend to continue to focus  on innovation
in this growing product category and introduce new products into the  marketplace.  With only
approximately 4.0% penetration of the  addressable  market  of  homes  in the United States (which we
define as single-family detached, owner-occupied  households with  a home  value of over  $100,000, as
defined by the U.S. Census Bureau’s  2015 American Housing  Survey for the United States), we believe
there are opportunities to further penetrate  the residential standby generator  market.

Gaining  commercial and industrial market share. Our growth strategy for commercial  and  industrial

power generation products is focused  on incremental market share gains.  Key to this objective are
efforts to leverage our expanding platform  of  diesel and natural gas offerings  by  better optimizing our
industrial distribution partners’ capabilities to market, sell and support these products. Specifically, we
continue to pursue certain initiatives  to  expand our distributors’ interactions with engineering firms and
electrical contractors responsible for  specifying and selecting our products within C&I power generation
applications. We are also committed to a number of sales process initiatives and go-to-market strategies
to increase market visibility and improve  the overall specification rates for our products which  should
increase quoting activity and close rates  for our industrial distributors.

Lead with gas power generation products. We will attempt to gain incremental market share  within

commercial and industrial markets through our leading  position in the growing market for  cleaner
burning, more cost effective natural gas fueled standby power  solutions. While still a smaller portion of
the overall C&I market, we believe demand for these products continues  to increase at a  faster rate
than traditional diesel fueled generators  as a result  of their lower  capital investment and operating
costs. We also intend to explore new gaseous  generator related market opportunities, including
increasing our product capabilities for continuous-duty and prime rated applications, by leveraging our
deep technical capabilities for gaseous-fueled  products,  leading position for natural  gas standby
generators and growing market acceptance for these  products.  As part of this strategy,  we plan to
continue to expand our natural gas product  offering into larger power nodes  to  take advantage of the
continuing shift from diesel to natural gas  generators.

Expanding global presence. We have increased our revenues shipped outside  the U.S.  and Canada
in recent years, with sales outside this region accounting for approximately 22% of our revenues during
2017, as compared to approximately 20% and  10% in 2016 and 2015, respectively. This increase is
largely the result of acquisitions made  that comprise our  International segment—Ottomotores, Tower
Light, Pramac and Motortech. These businesses have significantly increased our global presence  by
adding product, manufacturing and distribution capabilities that serve local markets around the world,
and have resulted in us becoming a leading global  player  in the markets for  backup power and mobile
power equipment. As we look forward, we  intend  to  leverage our increased  international footprint
attained from these acquisitions to serve the over $13 billion annual market for power generation

6

equipment outside the U.S. and Canada. We also intend to improve  the  profit margins of our
International segment by executing on several revenue  and  cost synergies, and driving organic  growth in
existing markets with additional investment  and  focus,  including  the expanding  opportunity for global
gaseous-fueled products. We will continue  to evaluate other opportunities  to  expand into additional
regions of the world through both organic  initiatives and potential acquisitions.

We  believe the investments we have made to date, due in part to our  Powering  Ahead strategy,
have helped to capitalize on the macro,  secular growth  drivers  for our  business  and are an important
part of our efforts to diversify and globalize our business. See ‘‘Item 7, Management’s Discussion  and
Analysis of Financial Condition and Results of Operations—Business Drivers and Trends’’ for
additional drivers that influence demand for  our products and  other trends  affecting the markets that
we serve.

Manufacturing

We  operate numerous manufacturing  plants, distribution facilities and inventory warehouses

located throughout the world. We maintain  inventory warehouses in the United States that
accommodate material storage and rapid  response requirements  of our customers. See  ‘‘Item 2—
Properties’’ for additional details regarding the locations and activities of our principal  operations.

In recent years, we have added manufacturing capacity  through investments in automation,
improved utilization and the expansion  of  our  manufacturing  footprint through organic means as  well
as through acquisitions. We believe we  have sufficient capacity  to  achieve our business goals for the
near-to-intermediate term.

Research and Development

Our primary focus on power generation equipment and other  engine powered products  drives

technological innovation, specialized  engineering and manufacturing competencies.  Research and
development (R&D) is a core competency and  includes a staff of over 350 engineers working on
numerous projects. Our total R&D expense was $42.9 million,  $37.2 million and  $32.9 million for  the
years ended December 31, 2017, 2016 and 2015, respectively.  R&D  is conducted  at various  facilities
worldwide, including a recent expansion of  our advanced engineering  labs at  our  corporate
headquarters and the addition of a Chinese technology  center  in Suzhou, China.  These activities are
focused on developing new technologies and product enhancements  as well as  maintaining  product
competitiveness by improving manufacturing costs, safety characteristics, reliability and performance
while ensuring compliance with regulatory standards. We  have over 30 years  of experience using natural
gas engines and have developed specific  expertise with fuel  systems  and emissions technology. In the
residential and light commercial markets,  we  have developed proprietary  engines, cooling packages,
controls, fuel systems and emissions systems. We believe that  our expertise in engine powered
equipment gives us the capability to develop  new products that will allow continued diversification in
our  end markets.

Intellectual Property

We  are committed to research and development, and we rely on a combination of patents and
trademarks to establish and protect our  proprietary rights. Our patents  protect  certain features and
technologies we have developed for use in our products including fuel  systems, air  flow, electronics and
controls, noise reduction and air-cooled  engines.  We  believe the existence of these patents and
trademarks, along with our ongoing processes to register additional patents and  trademarks,  protect our
intellectual property rights and enhance  our competitive position. We also  use proprietary
manufacturing processes that require  customized equipment.

7

Suppliers of Raw Materials

Our primary raw material inputs are  steel, copper and aluminum,  all of which are  purchased from
third parties and, in many cases, as part of machined or  manufactured components.  We have developed
an extensive network of reliable suppliers  in the United States and  internationally.  Our Strategic Global
Sourcing (SGS) function continuously  evaluates the quality and  cost structure of  our products and
assesses the capabilities of our supply  chain. Components are sourced accordingly  based on this
evaluation. Our supplier quality engineers conduct  on-site audits of major  supply chain partners and
help to maintain the reliability of critical sourced components.

Competition

The market for power generation equipment  and  other  engine powered products is competitive.

We  face competition from a variety of  large diversified  industrial companies as well as  smaller
generator manufacturers, along with mobile equipment and engine powered tools providers, both
domestic and internationally. However, specifically  in the generator market,  most of the  traditional
participants compete on a more specialized basis, focused on specific applications  within their larger
diversified product mix. We are the only significant market participant with a  primary  focus on  power
equipment with a core emphasis on standby, portable and  mobile generators  with broad capabilities
across the residential, light-commercial  and  industrial markets. We believe that our engineering
capabilities and core focus on generators provide us with manufacturing flexibility and enables us to
maintain a first-mover advantage over our  competition for product  innovation. We also believe our
broad product offering, diverse distribution model and strong factory support provide additional
advantages as well.

A summary of the primary competitors across  our  main product  classes are  as follows:

Residential products—Kohler, Briggs & Stratton, Cummins,  Honda, Champion, Techtronics

International, Husqvarna and Ariens, along with a  number  of smaller domestic and foreign competitors;
certain of which also have broad operations in  other manufacturing businesses.

C&I products—Caterpillar, Cummins, Kohler, MTU,  Stemac, IGSA,  Wacker, MultiQuip,  Terex,

Doosan, Briggs & Stratton (Allmand), Atlas Copco and Himonisa; certain  of  which focus on the
market for diesel generators as they are also diesel engine manufacturers. Also, we  compete against
other  regional packagers that serve local markets throughout  the world.

In a continuously evolving market, we  believe our scale  and broad capabilities make us well

positioned to remain competitive. We compete  primarily on the basis  of brand  reputation, quality,
reliability, pricing, innovative features, breadth of  product offering, product  availability and  factory
support.

Employees

As of December 31, 2017, we had 4,556  employees (4,017 full time and  539 part-time and

temporary employees). Of those, 2,393 employees were  directly involved  in manufacturing at  our
manufacturing facilities.

Domestically, we have had an ‘‘open shop’’ bargaining agreement  for  the past 50 years. The
current  agreement, which expires October 17, 2021, covers our Waukesha and Eagle, Wisconsin
facilities. Additionally, our plants in Mexico, Italy and Brazil are operated  under various  local or
national union groups. Our other facilities are not  unionized.

8

Regulation, including Environmental  Matters

As a manufacturing company, our operations are subject  to a variety  of  federal,  state, local and
foreign laws and regulations covering  environmental,  health and safety matters.  Applicable laws and
regulations include those governing, among  other things,  emissions to air,  discharges to water,  noise
and employee safety, as well as the generation, handling, storage, transportation,  treatment, and
disposal of waste and other materials. In addition, our products are subject  to  various laws and
regulations relating to, among other things, emissions and fuel  requirements, as  well as labeling and
marketing.

Our products sold in the United States are regulated by the U.S. Environmental Protection Agency

(EPA), California Air Resources Board (CARB) and various other state  and local air  quality
management districts. These governing  bodies continue to pass regulations that require us to meet
more stringent emission standards, and  all of  our engines and engine-driven products  are regulated
within the United States and its territories. In addition, certain products in the  United States are
subject to safety standards as established  by various  other standards and rule making bodies, or  state
and local agencies, including the U.S.  Consumer Product Safety Commission (CPSC). Other  countries
have varying degrees of regulation depending  upon product  application and  fuel  types.

Available  Information

The Company’s principal executive offices are located  at S45 W29290  Highway  59, Waukesha,
Wisconsin, 53189 and the Company’s  telephone  number is  (262) 544-4811.  The  Company’s annual
reports on Form 10-K, quarterly reports  on Form 10-Q, current reports on Form 8-K,  and amendments
to those reports are available free of charge through the ‘‘Investors’’ portion of the  Company’s web
site,  www.generac.com, as soon as reasonably practical after they  are  filed  with the Securities and
Exchange Commission (SEC). The SEC  maintains a web site, www.sec.gov, which contains reports,
proxy and information statements, and  other  information  filed electronically with the  SEC by the
Company. The information provided on these websites is  not  part  of  this  report  and is therefore not
incorporated herein by reference.

Executive Officers

The following table sets forth information  regarding our executive officers:

Name

Aaron P. Jagdfeld . . . . . . . . . . . . . . . . . .
York A. Ragen . . . . . . . . . . . . . . . . . . . .
Russell S. Minick . . . . . . . . . . . . . . . . . . .
Jeffrey Mueller . . . . . . . . . . . . . . . . . . . .
Erik Wilde . . . . . . . . . . . . . . . . . . . . . . .
Roger F. Pascavis . . . . . . . . . . . . . . . . . . .
Patrick Forsythe . . . . . . . . . . . . . . . . . . .

Age

46
46
57
49
43
57
50

Position

President, Chief Executive Officer and Chairman
Chief Financial Officer
Chief Marketing Officer
President / General Manager—Consumer Power
Executive Vice President, Industrial, Americas
Executive Vice President, Strategic Global Sourcing
Executive Vice President, Global Engineering

Aaron P. Jagdfeld has  served as our Chief Executive Officer since  September 2008, as a director
since November 2006 and was named  Chairman in February  2016. Prior  to  becoming  Chief  Executive
Officer, Mr. Jagdfeld worked for Generac for 15  years.  He began  his career in the  finance department
in 1994 and became our Chief Financial Officer in  2002. In 2007, he was appointed President and was
responsible for sales, marketing, engineering and  product development.  Prior  to  joining Generac,
Mr. Jagdfeld worked in the audit practice of  the Milwaukee, Wisconsin  office of Deloitte  and Touche.
Mr. Jagdfeld holds a Bachelor of Business Administration in  Accounting from the  University of
Wisconsin-Whitewater.

9

York A. Ragen has  served as our Chief Financial Officer  since September 2008.  Prior  to becoming

Chief Financial Officer, Mr. Ragen held Director of Finance and Vice President of Finance  positions  at
Generac. Prior to  joining Generac in  2005,  Mr.  Ragen was Vice President, Corporate Controller at
APW Ltd., a spin-off from Applied Power Inc., now known as Actuant  Corporation. Mr. Ragen began
his career in the Audit division of Arthur Andersen’s  Milwaukee, Wisconsin office. Mr. Ragen holds a
Bachelor of Business Administration in Accounting from  the University  of Wisconsin-Whitewater.

Russell S. Minick began serving as our Chief Marketing Officer  in August 2016. Prior to this
appointment he served as Executive  Vice  President, Residential Products since  October 2011,  with this
responsibility being expanded in January 2014 to Executive Vice President, Global Residential  Products
and to Executive Vice President, North  America in September 2014. Prior to joining Generac,
Mr. Minick was President & CEO of Home Care Products for Electrolux  from 2006 to 2011,  President
of The Gunlocke Company at HNI Corporation from 2003 to 2006,  Senior Vice  President  of Sales,
Marketing and Product Development at  True  Temper Sports from 2002 to 2003, and  General Manager
of Extended Warranty Operations for  Ford Motor Company from 1998 to 2002.  Mr.  Minick is  a
graduate of the University of Northern  Iowa, and holds a degree in  marketing.

Jeffrey Mueller began serving as our President / General  Manager—Consumer  Power  in November
2017. Mr. Mueller was Group President for Broan-Nutone from 2014 prior to joining  Generac. Prior to
his time at Broan,  Mr. Mueller was at  Kohler Company from  1991 where he  held various U.S. and
international executive-level positions  in  the Kitchen &  Bath & Interiors Group, including President of
Kohler’s faucet business globally. He is a  Marquette University alumnus  where  he  earned an Executive
MBA with an international focus and a Bachelor  of  Science degree in  Mechanical Engineering.

Erik Wilde began serving as our Executive Vice  President, Industrial, Americas  in July 2016.

Mr. Wilde was Vice President and General Manager of the Mining Division for Komatsu
America Corp. from 2013 until he joined  Generac. Prior to that role,  he  held leadership  positions  as
Vice President of the ICT Business Division and Product Marketing back  to  2005. Mr. Wilde holds a
Bachelor of Business Administration in Management from Boise State University and an M.B.A.  from
Keller Graduate School of Management.

Roger Pascavis has  served as our Executive Vice President,  Strategic  Global Sourcing since March

2013. Prior to becoming Executive Vice  President of Strategic Global Supply,  he served  as the Senior
Vice President of Operations since January 2008. Mr. Pascavis joined Generac in  1995 and has served
as Director of Materials and Vice President  of  Operations. Prior to joining  Generac, Mr. Pascavis  was a
Plant Manager for MTI in Waukesha,  Wisconsin.  Mr. Pascavis holds a  B.S. in Industrial Technology
from the University of Wisconsin-Stout and an M.B.A. from  Lake Forest  Graduate  School of
Management.

Patrick Forsythe has served as our Executive Vice President of Global Engineering  since re-joining
Generac in July 2015. Mr. Forsythe was Vice President,  Global  Engineering & Technology of Hayward
Industries from 2008 to 2015, Vice President, Global Engineering  at Ingersoll Rand Company (and the
acquired Doosan Infracore International) from 2004 to 2008, and  Director of  Engineering  at Ingersoll
Rand Company from 2002 to 2004. Prior to 2002, Mr. Forsythe worked in various  engineering
management capacities with Generac  from 1995  to  2002. Mr.  Forsythe holds a  Higher National
Diploma (HND) in Mechanical Engineering  from  the University of  Ulster (United Kingdom),  a B.S.  in
Mechanical Engineering, and an M.S. in Manufacturing  Management &  Technology  from The Open
University (United Kingdom).

10

Item 1A. Risk Factors

You should carefully consider the following risks. These risks could  materially affect  our business,

results of operations or financial condition, cause the trading price of our common  stock to decline
materially or cause our actual results  to  differ materially from those expected or those expressed in any
forward-looking statements made by us. These risks  are not exclusive, and additional  risks to which we
are subject include, but are not limited  to,  the factors  mentioned under ‘‘Forward-Looking Statements’’
and the risks of our businesses described elsewhere in this Annual  Report.

Risk factors related to our business and  industry

Demand for the majority of our products is  significantly affected  by unpredictable power-outage activity  that
can lead to substantial variations in, and  uncertainties  regarding, our financial results from period to  period.

Sales of our products are subject to consumer buying patterns, and demand for the majority  of  our
products is affected by power outage events  caused by thunderstorms, hurricanes, ice storms,  blackouts
and other power grid reliability issues.  The impact of these outage events  on our sales can  vary
depending on the location, frequency and severity of the  outages.  Sustained  periods without major
power disruptions can lead to reduced consumer awareness of the  benefits of standby and portable
generator products and can result in  reduced sales  growth rates and  excess inventory. There are
smaller, more localized power outages that occur  frequently that drive a baseline level  of  demand for
back-up power solutions. The lack of major power-outage  events and fluctuations to the baseline levels
of power-outage activity are part of managing our business,  and these  fluctuations could have an
adverse effect on our net sales and profits. Despite  their  unpredictable nature, we believe power
disruptions create awareness and accelerate  adoption for  our home standby products.

Demand for our products is significantly  affected by  durable goods spending  by consumers and  businesses,
and other macroeconomic conditions.

Our business is affected by general economic conditions, and uncertainty  or  adverse  changes such

as the prolonged downturn in U.S. residential investment and the impact of more stringent credit
standards could lead to a decline in demand for our products and pressure to reduce  our  prices. Our
sales of light-commercial and industrial  generators are affected  by conditions in the non-residential
construction sector and by the capital investment  trends for small and  large  businesses and
municipalities. If these businesses and  municipalities cannot  access credit markets or do not utilize
discretionary funds to purchase our products  as a result  of the economy or other factors,  our  business
could suffer and our ability to realize  benefits from our strategy of increasing sales in the  light-
commercial and industrial sectors through, among other things, our focus on innovation  and product
development, including natural gas engine and modular technology, could be adversely affected. In
addition, consumer confidence and home  remodeling expenditures have a significant impact on sales of
our  residential products, and prolonged  periods of  weakness in consumer durable  goods spending could
have a material impact on our business.  Typically, we do  not  have contracts with our customers which
call for committed volume, and we cannot guarantee that our current  customers will continue to
purchase our products at the same level,  if at all. If general economic conditions or consumer
confidence were to worsen, or if the non-residential construction sector  or rate  of  capital investments
were to decline, our net sales and profits would  likely be adversely affected. Additionally, timing of
capital spending by our national account customers  can vary from quarter-to-quarter based on  capital
availability and internal capital spending  budgets.

11

Decreases in the availability and quality, or increases in the cost,  of raw  materials  and key  components we  use
could materially reduce our earnings.

The principal raw materials that we use to produce  our  products are steel, copper  and aluminum.

We  also source a significant number  of component parts from third  parties that we  utilize to
manufacture our products. The prices  of those raw materials and components are susceptible to
significant fluctuations due to trends  in  supply and  demand,  transportation  costs, government
regulations and tariffs, price controls,  economic conditions and  other unforeseen circumstances  beyond
our  control. We do not have long-term  supply contracts in place  to  ensure the  raw materials and
components we use are available in necessary amounts or at fixed prices.  If we  are unable to mitigate
raw  material or component price increases  through product design improvements, price increases to our
customers, manufacturing productivity  improvements, or hedging  transactions, our profitability could  be
adversely affected. Also, our ability to continue to obtain quality materials  and components  is subject  to
the continued reliability and viability of our  suppliers, including in some cases, suppliers who are the
sole source of certain important components. If  we are  unable to obtain adequate, cost efficient  or
timely deliveries of required raw materials and  components,  we  may be unable to manufacture
sufficient quantities of products on a  timely basis. This  could cause us  to  lose sales, incur additional
costs, delay new product introductions or  suffer  harm to our reputation.

The industry in which we compete is highly competitive, and our failure  to  compete  successfully could
adversely affect our results of operations and  financial condition.

We  operate in markets that are highly competitive. Some of our competitors have  established

brands and are larger in size or are divisions of large diversified companies which have substantially
greater financial resources than we do.  Some of our competitors may  be  willing  to  reduce prices  and
accept lower margins in order to compete  with us. In addition, we  could face new competition  from
large international or domestic companies with  established  industrial brands that enter our end
markets. Demand for our products may also be affected  by our  ability to respond to changes  in design
and functionality, to respond to downward pricing pressure, and  to  provide shorter lead times for our
products than our competitors. If we  are  unable to respond successfully to these  competitive pressures,
we could lose market share, which could have an adverse impact on our results. For further
information, see ‘‘Item 1—Business—Competition’’.

Our industry is subject to technological  change, and our failure to continue developing new and improved
products  and to bring these products rapidly  to  market  could have an  adverse impact  on our business.

New products, or refinements and improvements of existing  products, may have  technical failures,

delayed introductions, higher than expected production costs or may not be well accepted  by  our
customers. If  we are not able to anticipate, identify, develop  and market high quality  products in line
with technological advancements that  respond  to  changes in  customer preferences, demand  for our
products could decline and our operating  results could be adversely  affected.

We rely on independent dealers and distribution partners,  and the loss of these dealers and distribution
partners, or of any of our sales arrangements  with significant private label, national, retail or equipment
rental  customers, would adversely affect our  business.

In addition to our direct sales force and  manufacturer  sales representatives, we depend  on the

services of independent distributors and  dealers to sell  our products and provide service and
aftermarket support to our end customers. We  also rely upon  our distribution channels to drive
awareness for our product categories and our  brands. In addition, we sell our products to end users
through private label arrangements with  leading  home equipment, electrical equipment  and
construction machinery companies; arrangements  with top  retailers and equipment rental companies;
and our direct national accounts with telecommunications and  industrial customers.  Our distribution

12

agreements and any contracts we have with large national, retail and other customers are typically not
exclusive, and many of the distributors  with whom  we do  business offer competitors’  products and
services. Impairment of our relationships  with our  distributors, dealers or large  customers,  loss of a
substantial number of these distributors  or  dealers or of one  or  more large customers, or  an increase in
our  distributors’ or dealers’ sales of our competitors’  products to our customers or of our large
customers’ purchases of our competitors’ products  could materially  reduce our sales and profits.  Also,
our  ability to successfully realize our growth strategy is dependent in  part  on our ability to identify,
attract and retain new distributors at all  layers of our distribution  platform,  and we cannot be certain
that we will be successful in these efforts. For  further information, see ‘‘Item 1—Business—Distribution
Channels and Customers’’.

Our business could be negatively impacted  if we fail to adequately protect our intellectual  property rights or if
third  parties claim that we are in violation of  their intellectual  property  rights.

We  consider our intellectual property rights to be important assets, and seek to protect  them
through a combination of patent, trademark, copyright and trade secret laws, as well  as licensing and
confidentiality agreements. These protections may not be adequate to prevent third parties from  using
our  intellectual property without our  authorization,  breaching  any confidentiality agreements with us,
copying or reverse engineering our products, or developing and marketing products that are
substantially equivalent to or superior to our own.  The unauthorized use  of our intellectual property  by
others could reduce our competitive  advantage and harm our business.  Not only are intellectual
property-related proceedings burdensome  and costly, but  they could span years to resolve and  we might
not ultimately prevail. We cannot guarantee that any patents, issued or  pending, will provide us with
any competitive advantage or will not be challenged by third  parties. Moreover, the expiration  of our
patents may lead to increased competition with respect to certain  products.

In addition, we cannot be certain that  we do  not  or will not infringe third parties’ intellectual
property rights. Any such claim, even if  it  is without merit, may  be  expensive and time-consuming  to
defend,  subject us to damages, cause us  to  cease making,  using or selling certain products  that
incorporate the disputed intellectual  property, require us to redesign our products,  divert management
time and attention, and/or require us to enter  into costly  royalty or licensing  arrangements.

Our operations are subject to various environmental, health and safety  laws and regulations, and
non-compliance with or liabilities under  such laws  and regulations  could result  in  substantial  costs, fines,
sanctions and  claims.

Our operations are subject to a variety of foreign, federal,  state and local environmental, health

and safety laws and regulations including those governing, among other things, emissions to air;
discharges to water; noise; and the generation,  handling, storage, transportation, treatment and  disposal
of waste and other materials. In addition, under federal and state environmental laws, we could be
required to investigate, remediate and/or monitor  the effects  of  the release or  disposal of materials
both at sites associated with past and present operations  and at third-party sites where wastes
generated by  our operations were disposed. This liability may be imposed  retroactively and whether or
not we caused, or had any knowledge of, the existence of  these  materials  and may  result in our paying
more than our fair share of the related costs. We could also be subject to a recall action by regulatory
authorities. Violations of or liabilities  under such laws and regulations  could result in  substantial costs,
fines and civil or criminal proceedings or personal injury and workers’ compensation claims.

Our products are subject to substantial  government regulation.

Our products are subject to extensive statutory and regulatory requirements governing, among
other things, emissions and noise, including  standards imposed  by the  EPA, CARB and other regulatory
agencies around the world. These laws are constantly  evolving and many are becoming  increasingly

13

stringent. Changes in applicable laws  or regulations, or in the  enforcement thereof, could require  us  to
redesign our products and could adversely affect  our  business or financial  condition in the future.
Developing and marketing products to meet such  new requirements could result in substantial
additional costs that may be difficult to recover in  some markets.  In some cases, we may be required to
modify  our products or develop new  products to comply  with new  regulations,  particularly those
relating to air emissions and carbon monoxide. Typically, additional costs  associated with significant
compliance modifications are passed  on to the  market.  While  we have  been able to meet previous
deadlines and requirements, failure to comply with  other  existing and future  regulatory standards  could
adversely affect our position in the markets we serve.

We may  incur costs and liabilities as a  result  of product  liability  claims.

We  face a risk of exposure to product liability claims in the event that the use of  our products is

alleged to have resulted in injury or  other damage.  Although we  currently maintain product  liability
insurance coverage, we may not be able  to obtain such  insurance on acceptable  terms in  the future, if
at all, or obtain insurance that will provide  adequate coverage  against potential claims. Product liability
claims can be expensive to defend and can divert  the attention of management and other personnel  for
long periods of time, regardless of the ultimate outcome. A significant unsuccessful  product liability
defense could have a material adverse  effect  on our financial condition and results of operations. In
addition, we believe our business depends  on the strong brand  reputation we  have developed. If our
reputation is damaged, we may face difficulty in maintaining  our market share and pricing  with respect
to some of our products, which could  reduce our sales and profitability.

The loss of any key members of our senior  management  team or key employees  could disrupt  our operations
and harm our business.

Our success depends, in part, on the  efforts of certain  key  individuals,  including  the members of
our  senior management team, who have  significant experience in  the power products  industry. If, for
any reason, our senior executives do not continue to be active in management, or if our key employees
leave our company, our business, financial  condition  or results  of operations  could  be  adversely
affected. Failure to continue to attract these  individuals at reasonable compensation levels could have a
material adverse effect on our business, liquidity  and results of operations. Although  we do not
anticipate that we will have to replace any of  these individuals in the near future, the  loss of  the
services of any of our key employees could disrupt our operations and have a  material  adverse  effect
on our business.

Disruptions caused by labor disputes or organized labor activities could harm our business.

We  may from time to time experience union organizing activities  in our non-union  facilities.
Disputes with the current labor union or  new  union organizing  activities could lead to work slowdowns
or stoppages and make it difficult or impossible  for us  to  meet  scheduled delivery times for product
shipments to our customers, which could result in loss of business. In addition,  union activity could
result in higher labor costs, which could harm our financial condition, results of operations and
competitive position. A work stoppage or  limitations  on production at our  facilities  for any reason
could have an adverse effect on our  business, results of operations and financial condition.  In addition,
many  of our suppliers have unionized work forces. Strikes or work stoppages  experienced by our
customers or suppliers could have an  adverse  effect on our  business, results of operations and  financial
condition.

We may  experience material disruptions to our manufacturing  operations.

While we seek to operate our facilities  in compliance  with applicable rules and regulations  and

take measures to minimize the risks of disruption at our  facilities, a material disruption at one of our

14

manufacturing facilities could prevent us  from meeting  customer demand, reduce our sales  and/or
negatively impact our financial results.  Any of our  manufacturing facilities, or any of our equipment
within an otherwise operational facility,  could cease operations unexpectedly due to a number of
events, including:

(cid:129) equipment or information technology  infrastructure  failure;

(cid:129) disruptions in the transportation infrastructure  including roads, bridges, railroad tracks  and

container ports;

(cid:129) fires, floods, tornados, earthquakes, or other catastrophes; and

(cid:129) other operational problems.

In addition, a significant portion of our manufacturing and production facilities are located in
Wisconsin within a 100-mile radius of  each other. We could  experience prolonged periods of reduced
production due to unforeseen events  occurring in or around our manufacturing facilities in  Wisconsin.
In the event of a business interruption at our  facilities, in particular  our Wisconsin  facilities,  we may be
unable to shift manufacturing capabilities to alternate locations,  accept materials from suppliers or
meet customer shipment needs, among other severe consequences.  Such  an event could have a  material
and adverse impact on our financial condition and results  of  our operations.

A significant portion of our purchased components are sourced in foreign countries,  exposing us to additional
risks that may not exist in the United States.

We  source a significant portion of our purchased components overseas, primarily in Asia and
Europe. Our international sourcing subjects us  to  a number  of potential  risks in addition to the risks
associated with third-party sourcing generally.  Such  risks include:

(cid:129) inflation or changes in political and economic conditions;

(cid:129) unstable regulatory environments;

(cid:129) changes in import and export duties;

(cid:129) domestic and foreign customs and  tariffs;

(cid:129) currency rate fluctuations;

(cid:129) trade restrictions;

(cid:129) labor unrest;

(cid:129) logistical challenges, including extended container  port congestion;

(cid:129) communications challenges; and

(cid:129) other restraints and burdensome taxes.

These factors may have an adverse effect on our ability to efficiently and  cost effectively source
our  purchased components overseas. In  particular, if the  U.S. dollar  were  to  depreciate  significantly
against the currencies in which we purchase  raw materials  from  foreign suppliers, our cost of goods
sold could increase materially, which would adversely  affect  our results  of operations.

We are vulnerable to supply disruptions from single-sourced suppliers.

We  single-source certain types of parts  in our product  designs. Any delay  in our suppliers’

deliveries may impair our ability to deliver products to our  customers. A  wide variety of factors  could
cause  such delays including, but not limited to, lack of capacity,  economic downturns, availability of
credit, weather events or natural disasters.

15

As  a  U.S. corporation that conducts business in  a variety of foreign countries,  we are subject to the  Foreign
Corrupt  Practices Act and a variety of anti-corruption  laws worldwide.  A determination that we violated any
of these laws may affect our business and  operations  adversely.

The U.S. Foreign Corrupt Practices Act (FCPA) generally prohibits  U.S.  companies and their
intermediaries from making improper  payments to foreign officials for  the purpose of  obtaining  or
keeping business. The United Kingdom  Bribery Act (UKBA) prohibits domestic  and foreign  bribery of
the private sector as well as public officials. Any determination that  we have violated  any
anti-corruption laws could have a material  adverse effect on  our financial  position, operating results
and cash flows.

Our total assets include goodwill and other indefinite-lived intangibles. If we determine these  have become
impaired, net income could be materially  adversely affected.

Goodwill represents the excess of cost over the fair market value  of net assets acquired  in business
combinations. Indefinite-lived intangibles are comprised  of  certain tradenames.  At  December 31,  2017,
goodwill and other indefinite-lived intangibles  totaled $849.8 million. We  review goodwill and  other
intangibles at least annually for impairment and any excess  in carrying value over the  estimated fair
value is charged to the statement of  comprehensive income.  Future impairment  may result from,  among
other things, deterioration in the performance  of an acquired business or product line,  adverse  market
conditions and changes in the competitive landscape, adverse changes  in applicable  laws  or regulations,
including changes that restrict the activities of an acquired business or product line, and  a variety  of
other circumstances. A reduction in net income resulting from the write-down or impairment  of
goodwill or indefinite-lived intangibles could have a  material adverse  effect on  our financial statements.

We are unable to determine the specific impact of changes in selling  prices or changes in volumes or  mix  of
our products on our net sales.

Because of the wide range of products that we  sell, the  level of customization for many of our

products, the frequent rollout of new products, the different accounting  systems utilized, and the fact
that we do not apply pricing changes  uniformly  across our entire portfolio of products,  we are  unable
to determine with specificity the effect  of volume or mix changes or changes in  selling prices on  our net
sales.

We may  not realize all of the anticipated  benefits of our acquisitions or  those benefits may  take  longer to
realize than expected. We may also encounter  significant unexpected difficulties in integrating acquired
businesses.

Our ability to realize the anticipated benefits of our  acquisitions will  depend, to a  large extent, on

our  ability to integrate the acquired businesses with  our  business. The integration of independent
businesses is a complex, costly and time-consuming process. Further, integrating and managing
businesses with international operations may pose  challenges not previously experienced  by  our
management. As a result, we may be required to devote significant management attention and
resources to integrating the business practices and operations of any acquired businesses  with ours. The
integration process may disrupt our business and, if implemented ineffectively, could preclude
realization of the full benefits expected  by us. Our failure to  meet  the challenges involved in integrating
an acquired business into our existing  operations or otherwise to realize the anticipated  benefits of the
transaction could cause an interruption  of,  or a loss of momentum in, our activities and could adversely
affect our results of operations.

In addition, the overall integration of our acquired businesses may result in  material  unanticipated

problems, expenses, liabilities, competitive responses, loss of customer relationships, and diversion of

16

management’s attention, and may cause our stock price  to  decline. The difficulties  of combining the
operations of acquired businesses with  ours  include, among others:

(cid:129) managing a larger company;

(cid:129) maintaining employee morale and retaining key management and other employees;

(cid:129) complying with newly applicable foreign  regulations;

(cid:129) integrating two business cultures, which  may prove  to  be  incompatible;

(cid:129) the possibility of faulty assumptions underlying expectations regarding the integration process;

(cid:129) retaining existing customers and attracting new  customers;

(cid:129) consolidating corporate and administrative infrastructures  and eliminating duplicative  operations;

(cid:129) the diversion of  management’s attention from ongoing business concerns  and performance

shortfalls as a result of the diversion of  management’s attention to the  acquisition;

(cid:129) unanticipated issues in integrating  information technology, communications and other systems;

(cid:129) unanticipated changes in applicable laws  and regulations;

(cid:129) managing tax costs or inefficiencies associated with integrating the operations of the  combined

company;

(cid:129) unforeseen expenses or delays associated  with the  acquisition;

(cid:129) difficulty comparing financial reports due to differing financial and/or internal  reporting systems;

and

(cid:129) making any necessary modifications to internal financial control standards  to  comply with  the

Sarbanes-Oxley Act of 2002 and the rules and regulations  promulgated  thereunder.

Many of these factors will be outside  of our control and any one of them could result in  increased

costs, decreases in  the amount of expected revenues and diversion of management’s  time and energy,
which  could materially impact our business, financial  condition  and results of operations. In addition,
even if the operations of our acquired businesses are  integrated successfully with our operations, we
may not realize the full benefits of the transaction, including the synergies, cost savings or  sales  or
growth opportunities that we expect. These  benefits may  not  be  achieved within the anticipated time
frame, or at all. Or, additional unanticipated costs may be incurred in the integration  of  our  businesses.
All of these factors could cause dilution to our earnings per  share, decrease or delay  the expected
accretive effect of the acquisition, and  cause a decrease in  the price of our common  stock.  As a  result,
we cannot assure you that the combination of  our acquisitions with our business will result in  the
realization of the full benefits anticipated  from  the transaction.

We may  encounter difficulties in operating  or  implementing a new  enterprise resource planning (ERP) system
across our subsidiaries, which may adversely affect our  operations and financial reporting.

Over the past two years, we have implemented a new ERP system  for  a  majority of our business as

part of our ongoing efforts to improve  and strengthen our operational and financial processes  and our
reporting systems. We expect to implement the new ERP system  at our other locations in future years.
The ERP system may not provide the benefits anticipated, could  add costs and complications to
ongoing operations, and may impact our ability  to  process transactions efficiently, all of which may
have a material adverse effect on the  Company’s business and results of operations.

17

Failures or security breaches of our networks or information technology systems could  have  an adverse  effect
on our business.

We  rely  heavily on information technology  (IT) both in our products  and services for customers
and in our IT systems. Further, we collect  and store sensitive information in our data centers and on
our  networks. Government agencies and security experts have  warned  about growing risks of hackers,
cyber-criminals, malicious insiders and other actors targeting  confidential  information and all types of
IT systems. These actors may engage  in fraudulent activities, theft of confidential  or proprietary
information and sabotage.

Our IT systems and our confidential information may  be  vulnerable  to  damage or intrusion from a

variety of attacks including computer viruses,  worms or other malicious  software programs. These
attacks pose a risk to the security of  the products, systems  and networks of our customers, suppliers
and third-party service providers, as well as to the confidentiality of our information and  the integrity
and availability of our data. While we  attempt to mitigate these risks through  controls, due diligence,
training, surveillance and other measures,  we remain vulnerable to information security  threats.

Despite the precautions we take, an intrusion or infection of  our systems  could  result in the
disruption of our business, or a loss of  proprietary or  confidential  information. Similarly, an  attack  on
our  IT systems could result in theft or  disclosure of trade secrets or  other  intellectual property  or a
breach of confidential customer or employee information. Any  such events could have an adverse
impact on sales, harm our reputation  and cause  us to incur  legal liability and increased costs  to  address
such events and related security concerns. As  the threats evolve  and become more  potent, we  may
incur additional costs to secure the products that we sell,  as  well as  our data  and infrastructure of
networks and devices.

Recently enacted U.S. tax legislation, as  well  as future U.S.  tax  legislation, may adversely affect our business,
results of operations, financial condition and cash  flow.

On December 22, 2017, the President signed  into  law  Public  Law  No. 115-97, a  comprehensive tax

reform bill commonly referred to as the  Tax  Cuts  and  Jobs  Act (the ‘‘Tax Act’’) that makes significant
changes to U.S. federal income tax laws. We have performed a  preliminary assessment of  the impact of
the Tax Act. However, as the Tax Act is complex and far-reaching, there could be future effects of the
Tax  Act that we have not identified and  that could  have an adverse  effect  on our business, results of
operations, financial condition and cash flow.

Risks related to our common stock

If securities or industry analysts do not publish research  or reports about our  business,  if they  adversely
change their recommendations regarding  our  common stock or if our results of operations do  not meet their
expectations, our common stock price and trading volume  could decline.

The trading market for our common  stock will  be  influenced by the research and reports that
industry or securities analysts publish  about us or our business. If one  or more of these analysts cease
coverage of our company or fail to publish reports on us regularly,  we  could  lose  visibility  in the
financial markets, which in turn could  cause our  stock  price or  trading volume to decline. Moreover,  if
one or more of the analysts who cover  us downgrade  recommendations  regarding our stock, or if our
results of operations do not meet their  expectations, our stock price  could  decline  and such decline
could be material.

18

Anti-takeover provisions in our amended and  restated certificate of incorporation and by-laws could prohibit a
change of control that our stockholders may  favor  and could negatively  affect our stock price.

Provisions in our amended and restated certificate of incorporation and by-laws may make it more

difficult and expensive for a third party  to  acquire  control  of us even if  a change of control  would be
beneficial to the interests of our stockholders.  These provisions could discourage potential takeover
attempts and could adversely affect the  market  price of our common stock. These provisions may also
prevent or frustrate attempts by our stockholders to replace or remove  our management. For  example,
our  amended and restated certificate of incorporation and  by-laws:

(cid:129) permit our Board of Directors to issue preferred stock with  such terms  as they  determine,

without stockholder approval;

(cid:129) provide that only one-third of the members of the  Board of Directors are elected at each

stockholders meeting and prohibit removal  without cause;

(cid:129) require advance notice for stockholder  proposals and director  nominations; and

(cid:129) contain limitations on convening stockholder  meetings.

These provisions make it more difficult for stockholders or  potential acquirers to acquire us
without negotiation and could discourage potential  takeover attempts and could adversely  affect the
market price of our common stock.

We do not have plans to pay dividends  on our common stock  in  the foreseeable future.

We  currently do not have plans to pay dividends in  the foreseeable future  on our common stock.

We  intend to use future earnings for  the operation and expansion of our  business,  as well as  for
repayment of outstanding debt, acquisitions, and for  share repurchases.  In addition, the terms of our
senior secured credit facilities limit our  ability to pay dividends on our common stock. As a result,
capital appreciation, if any, of our common stock will be the  sole source of gain for the foreseeable
future. While we may change this policy  at  some point in the future, we  cannot assure that we will
make such a change.

Risks related to our capital structure

We have  indebtedness which could adversely affect our cash  flow and our ability  to remain in  compliance with
debt covenants and make payments on  our  indebtedness.

As of December 31, 2017, we had total  indebtedness of $928.7 million. Our level  of  indebtedness

increases the possibility that we may  be  unable to generate cash  sufficient to pay, when due, the
principal of, interest on or other amounts  due in  respect of our indebtedness.  Our indebtedness,
combined with our other financial obligations and contractual  commitments could have other important
consequences. For example, it could:

(cid:129) make it more difficult for us to satisfy  our obligations with respect to our  indebtedness, which

could result in an event of default under  the agreements governing our indebtedness;

(cid:129) make us more vulnerable to adverse changes in  general  economic, industry and competitive

conditions and adverse changes in government regulation;

(cid:129) require us to dedicate a portion of our cash  flow from  operations to interest  payments on our

indebtedness, thereby reducing the availability of our cash  flows to fund working capital,  capital
expenditures, acquisitions and other general corporate purposes;

(cid:129) limit our flexibility in planning for, or reacting to, changes in our business and the industry in

which  we operate; and

19

(cid:129) limit our ability to borrow additional amounts  for working capital, capital expenditures,

acquisitions, debt service requirements, execution of our  business strategy or other  purposes.

Any of the above-listed factors could adversely  affect our business, financial condition, results of
operations and cash flows. While we  maintain interest  rate  swaps covering a portion  of our  outstanding
debt, our interest expense could increase  if interest rates increase because debt under our credit
facilities bears interest at a variable rate once above a  certain LIBOR  floor.  If we  do not have
sufficient earnings to service our debt,  we  may be required to refinance all or part of our existing  debt,
sell assets, borrow more money or sell securities, none of which we can guarantee we  will be able to
do.

The terms of our credit facilities restrict our  current and  future operations, particularly our  ability to respond
to changes in our business or to take certain  actions.

Our credit facilities contain, and any  future indebtedness of  ours  or  our subsidiaries  would likely
contain, a number  of restrictive covenants  that impose significant operating and  financial restrictions on
us and our subsidiaries, including restrictions  on our ability to engage  in acts that may  be  in our best
long-term interests. These restrictions include, among  other  things, our  ability to:

(cid:129) incur liens;

(cid:129) incur or assume  additional debt or  guarantees  or issue  preferred stock;

(cid:129) pay dividends, or make redemptions and repurchases, with  respect to capital stock;

(cid:129) prepay, or make redemptions and  repurchases of, subordinated debt;

(cid:129) make loans and investments;

(cid:129) make capital expenditures;

(cid:129) engage in mergers, acquisitions, asset sales, sale/leaseback transactions  and  transactions with

affiliates;

(cid:129) change the business conducted by  us or our subsidiaries;  and

(cid:129) amend the terms of subordinated debt.

The operating and financial restrictions in our credit facilities and  any future financing agreements

may adversely affect our ability to finance future  operations or capital needs or to engage  in other
business activities. A breach of any of the  restrictive  covenants in  our credit facilities would  result in  a
default. If any such default occurs, the  lenders under our  credit facilities  may elect to declare all
outstanding borrowings, together with  accrued interest and other  fees,  to  be immediately due and
payable, or enforce their security interest, any of which  would result  in an event  of  default. The lenders
will also have the right in these circumstances to terminate  any commitments they have to provide
further borrowings. Our existing credit  facilities  do not contain any financial maintenance covenants.

We may  need additional capital to finance our  growth  strategy or to refinance  our existing credit facilities, and
we may not be able to obtain it on acceptable terms,  or at all, which may limit  our  ability to grow.

We  may require additional financing to expand our business. Financing may not be available to us
or may be available to us only on terms that  are not favorable.  The terms  of  our  senior secured credit
facilities limit our ability to incur additional  debt. In addition, economic conditions, including  a
downturn in the credit markets, could  impact our  ability  to  finance  our growth on  acceptable terms or
at all. If we are unable to raise additional  funds  or obtain capital on acceptable  terms, we may have to
delay, modify or abandon some or all  of our growth strategies. In  the future,  if we are unable to
refinance our credit facilities on acceptable  terms, our liquidity could be adversely  affected.

Item 1B. Unresolved Staff Comments

None.

20

Item 2. Properties

We  own, operate or lease manufacturing, distribution and office facilities globally  totaling  over four

million square feet. We also have inventory warehouses that  accommodate  material  storage  and rapid
response requirements of our customers. The following table provides information  about our principal
facilities exceeding 10,000 square feet:

Location

Owned/
Leased

Activities

Waukesha, WI . . . . . . . . . . . . . . . . . Owned Corporate headquarters,

Segment

Domestic

manufacturing, R&D, service parts
distribution

Eagle, WI . . . . . . . . . . . . . . . . . . . . Owned Manufacturing, office, training
Whitewater, WI . . . . . . . . . . . . . . . . Owned Manufacturing, office, distribution
Oshkosh, WI . . . . . . . . . . . . . . . . . . Owned Manufacturing, office, warehouse,

Domestic
Domestic
Domestic

Berlin, WI . . . . . . . . . . . . . . . . . . . . Owned Manufacturing, office, warehouse,

Domestic

R&D

R&D

Jefferson, WI . . . . . . . . . . . . . . . . . . Owned Manufacturing, distribution, R&D
Various WI . . . . . . . . . . . . . . . . . . . Leased Warehouse
Maquoketa, IA . . . . . . . . . . . . . . . . Owned
Vergennes, VT . . . . . . . . . . . . . . . . . Leased Office
Winooski, VT . . . . . . . . . . . . . . . . . Leased Distribution
Mexico City, Mexico . . . . . . . . . . . . . Owned Manufacturing, sales, distribution,

Storage, rental property

Domestic
Domestic
Domestic
Domestic
Domestic
International

warehouse, office, R&D

Mexico City, Mexico . . . . . . . . . . . . . Leased Office, warehouse
Milan, Italy . . . . . . . . . . . . . . . . . . . Leased Manufacturing, sales, distribution,

International
International

warehouse, office, R&D

Casole d’Elsa, Italy . . . . . . . . . . . . . . Leased Manufacturing, office, warehouse,

International

Balsicas, Spain . . . . . . . . . . . . . . . . . Leased Manufacturing, office, warehouse,

International

R&D

Foshan, China . . . . . . . . . . . . . . . . . Owned Manufacturing, office, warehouse,

International

R&D

Saint-Nizier-sous-Charlieu, France . . . Leased
Ribeirao Preto, Brazil . . . . . . . . . . . . Leased Manufacturing, office, warehouse
Fellbach, Germany . . . . . . . . . . . . . . Leased
Crewe, England . . . . . . . . . . . . . . . . Leased
Celle, Germany . . . . . . . . . . . . . . . . Owned Manufacturing, office, warehouse,

Sales, office, warehouse
Sales, office, warehouse

R&D
Sales, office, warehouse

Charzyno, Poland . . . . . . . . . . . . . . . Owned Manufacturing

R&D

International
International
International
International
International

International

As of December 31, 2017, substantially all of our domestically-owned  and  a portion of our
internationally-owned properties are  subject to collateral provisions  under  our senior secured credit
facilities.

Item 3. Legal Proceedings

From time to time, we are involved in legal proceedings primarily  involving  product liability, patent

and employment matters and general  commercial  disputes arising  in the ordinary course of our
business. As of December 31, 2017, we believe that there  is no  litigation pending  that  would have a
material effect on our results of operations or  financial  condition.

21

Item 4. Mine Safety Disclosures

Not Applicable.

Item 5. Market for Registrant’s Common Equity, Related Stockholder  Matters  and Issuer Purchases

PART II

of Equity Securities

Price Range of Common Stock

Shares of our common stock are traded on the New York Stock  Exchange (NYSE) under the
symbol ‘‘GNRC.’’ The following table  sets forth  the high and low sales prices  reported on  the NYSE
for our  common stock by fiscal quarter  during 2017  and 2016, respectively.

2017

High

Low

Fourth Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Second Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
First Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$52.09
$46.15
$37.29
$42.64

$48.21
$35.91
$34.52
$36.79

2016

High

Low

Fourth Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Second Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
First Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$43.49
$38.00
$39.25
$38.51

$35.74
$33.13
$33.86
$27.26

Purchases of Equity Securities By the Issuer and Affiliated Purchasers

The following table summarizes the stock repurchase activity for the three months ended
December 31, 2017, which also consisted  of the withholding of shares upon the vesting of restricted
stock awards to pay related withholding  taxes on behalf of the recipient:

Total
Number of
Shares
Purchased

Average
Price Paid
per Share

Total Number Of
Shares Purchased
As Part Of
Publicly
Announced  Plans
Or Programs

10/01/17 - 10/31/17 . . . . . . . . . . . . . . . . . . . . . .
11/01/17 - 11/30/17 . . . . . . . . . . . . . . . . . . . . . .
12/01/17 - 12/31/17 . . . . . . . . . . . . . . . . . . . . . .

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

79
641
—

720

$51.77
49.21
—

$49.49

—
—
—

Approximate
Dollar Value
Of Shares That
May Yet Be
Purchased
Under The
Plans Or
Programs

$170,108,876
170,108,876
170,108,876

For equity compensation plan information,  please refer  to  Note 15,  ‘‘Share  Plans,’’  to  the

consolidated financial statements in Item 8  of this  Annual  Report on Form 10-K.

22

Stock Performance Graph

The line graph below compares the cumulative total stockholder return on our common stock with

the cumulative total return of the Standard & Poor’s S&P  500 Index,  the S&P  500 Industrials Index
and the Russell 2000 Index for the five-year  period ended  December 31, 2017. The graph and  table
assume that $100 was invested on December 31, 2012 in each of our common stock,  the S&P 500
Index, the S&P 500 Industrials Index and the  Russell  2000  Index,  and that  all  dividends  were
reinvested. Cumulative total stockholder returns  for our  common  stock, the S&P  500 Index, the
S&P 500 Industrials Index and the Russell  2000 Index are based on  our fiscal  year.

COMPARISON OF CUMULATIVE TOTAL RETURN

Generac Holdings Inc.

S&P 500 Index - Total Returns

S&P 500 Industrials Index

Russell 2000 Index

$250

$200

$150

$100

$50

$0
12/31/2012

12/31/2013

12/31/2014

12/31/2015

12/31/2016

12/31/2017

ASSUMES $100 INVESTED ON DEC. 31, 2012
ASSUMES DIVIDEND REINVESTED
FISCAL YEAR ENDING DEC. 31, 2017

27MAR201818332662

Company / Market / Peer Group

12/31/2012

12/31/2013

12/31/2014

12/31/2015

12/31/2016

12/31/2017

Generac Holdings Inc.
. . . . . . . . . . .
S&P 500 Index—Total Returns . . . . .
S&P 500 Industrials Index . . . . . . . .
Russell 2000 Index . . . . . . . . . . . . . .

$100.00
100.00
100.00
100.00

$187.73
132.39
140.68
138.82

$154.98
150.51
154.50
145.62

$ 98.67
152.59
150.59
139.19

$135.03
170.84
178.99
168.85

$164.13
208.14
216.64
193.58

Holders

As of February 16, 2018, there were approximately 204 registered holders of record of  Generac’s

common stock. A substantially greater  number of  holders  of Generac common  stock are ‘‘street name’’
or beneficial holders, whose shares are held of record by banks,  brokers and  other financial  institutions.

Dividends

We  do not have plans to pay dividends on our common stock in  the foreseeable  future. However,

in the future, subject to factors such  as general economic and business conditions, our financial
condition and results of operations, our capital requirements,  our future liquidity and capitalization,
and other such factors that our Board of  Directors may deem  relevant, we may change this policy and
choose to pay dividends. Our ability to  pay  dividends  on our common stock is currently restricted by
the terms of our senior secured credit  facilities and may be further restricted by any future
indebtedness  we incur. Our business  is conducted  through our subsidiaries, including  our  principal

23

operating subsidiary, Generac Power Systems, Inc. Dividends from, and cash generated by our
subsidiaries will be our principal sources of  cash to repay  indebtedness, fund operations, repurchase
shares of common stock and pay dividends. Accordingly,  our  ability to pay dividends to our
stockholders is dependent on the earnings  and distributions  of  funds  from our subsidiaries, including
Generac Power Systems, Inc.

Securities Authorized for Issuance Under Equity  Compensation Plans

For information on securities authorized  for issuance  under our equity  compensation  plans, see
‘‘Item 12—Security Ownership of Certain  Beneficial Owners  and Management  and Related Stockholder
Matters,’’ which is incorporated herein by reference.

Recent  Sales of Unregistered Securities

None.

Use of Proceeds from Registered Securities

Not applicable.

Item 6. Selected Financial Data

The following table sets forth our selected historical consolidated  financial  data  for the  periods  and

at the dates indicated. The selected historical consolidated financial data for the years ended
December 31, 2017, 2016 and 2015 are derived from our audited  consolidated financial statements
included elsewhere in this annual report. The  selected  historical consolidated financial data for the
years ended December 31, 2014 and 2013  is derived  from our audited historical consolidated financial
statements not included in this annual  report.

The results indicated below and elsewhere in  this  annual report  are not necessarily indicative of

our  future performance. This information  should be read together  with ‘‘Item 7—Management’s

24

Discussion and Analysis of Financial Condition  and Results  of  Operations’’  and our consolidated
financial statements and related notes  thereto  in Item 8  of this Annual Report on Form 10-K.

Year Ended December 31,

(U.S. Dollars in thousands, except per share data)

2017

2016

2015

2014

2013

Statement of Operations Data:
Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Costs  of goods  sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Gross profit
Operating expenses:
Selling  and  service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research and  development . . . . . . . . . . . . . . . . . . . . . . . . .
General and  administrative . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of intangibles(1) . . . . . . . . . . . . . . . . . . . . . . .
Tradename and goodwill impairment(2) . . . . . . . . . . . . . . . . .
Gain on remeasurement of contingent consideration(3) . . . . . . .

Total operating expenses

. . . . . . . . . . . . . . . . . . . . . . . . . .

Income from operations . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other (expense) income:
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on extinguishment of debt(4) . . . . . . . . . . . . . . . . . . . .
Gain (loss) on change in contractual interest rate(5) . . . . . . . . .
Costs  related to  acquisitions . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other, net

$1,672,445
1,090,328

$1,444,453
930,347

$1,317,299
857,349

$1,460,919
944,700

$1,485,765
916,205

582,117

514,106

459,950

516,219

569,560

171,755
42,925
87,512
28,861
—
—

331,053

251,064

(42,667)
298
—
—
(777)
(3,230)

164,607
37,229
74,700
32,953
—
—

309,489

204,617

(44,568)
44
(574)
(2,957)
(1,082)
902

130,242
32,922
52,947
23,591
40,687
—

280,389

179,561

(42,843)
123
(4,795)
(2,381)
(1,195)
(5,487)

120,408
31,494
54,795
21,024
—
(4,877)

222,844

293,375

(47,215)
130
(2,084)
16,014
(396)
(1,462)

107,515
29,271
55,490
25,819
—
—

218,095

351,465

(54,435)
91
(15,336)
—
(1,086)
(1,983)

Total other  expense, net . . . . . . . . . . . . . . . . . . . . . . . . . . .

(46,376)

(48,235)

(56,578)

(35,013)

(72,749)

Income before provision for income taxes . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . .
Provision for income taxes(6)

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income  attributable to noncontrolling interests . . . . . . . . . .

204,688
43,553

161,135
1,749

Net income  attributable to Generac Holdings Inc.

. . . . . . . . . .

$ 159,386

Net income  attributable to common shareholders per common

share—diluted: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Statement of Cash Flows data:
Depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of intangible assets . . . . . . . . . . . . . . . . . . . . .
Expenditures for property and equipment . . . . . . . . . . . . . . . .

$

$

2.56

23,127
28,861
(33,261)

156,382
57,570

98,812
24

98,788

1.50

21,465
32,953
(30,467)

$

$

$

$

$

$

122,983
45,236

77,747
—

258,362
83,749

174,613
—

278,716
104,177

174,539
—

77,747

$ 174,613

$ 174,539

$

$

1.12

16,742
23,591
(30,651)

2.49

13,706
21,024
(34,689)

$

$

2.51

10,955
25,819
(30,770)

Other Financial  Data:
Adjusted EBITDA attributable to Generac Holdings Inc.(7) . . . .
Adjusted net income attributable to Generac Holdings  Inc.(8) . . .

$ 311,655
212,858

$ 274,603
198,257

$ 270,816
198,436

$ 337,283
234,165

$ 402,613
301,664

As of December 31,

(U.S. Dollars in thousands)

2017

2016

2015

2014

2013

Balance Sheet Data:
Current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property and equipment, net . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other intangibles and other assets . . . . . . . . . . . . . . . . . . . .

$ 818,556
230,380
721,523
249,505

$ 683,509
212,793
704,640
260,742

$ 632,017
184,213
669,719
292,686

$ 707,637
168,821
635,565
352,396

$ 627,310
146,390
608,287
394,237

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$2,019,964

$1,861,684

$1,778,635

$1,864,419

$1,776,224

Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term borrowings, less current portion . . . . . . . . . . . . . . .
Other long-term liabilities . . . . . . . . . . . . . . . . . . . . . . . . . .
Redeemable noncontrolling interests . . . . . . . . . . . . . . . . . . .
Total stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 388,872
906,548
120,784
43,929
559,831

$ 341,939
1,006,758
78,737
33,138
401,112

$ 213,224
1,037,132
62,408
—
465,871

$ 240,522
1,065,858
68,240
—
489,799

$ 250,845
1,155,298
53,010
—
317,071

Total liabilities and stockholders’ equity . . . . . . . . . . . . . . . . .

$2,019,964

$1,861,684

$1,778,635

$1,864,419

$1,776,224

(1) Our amortization of intangibles expense includes the straight-line amortization of customer lists, patents, certain tradenames

and other finite-lived intangible assets.

25

(2) During the fourth quarter of 2015, our Board of  Directors approved a plan to strategically transition and consolidate

certain of  our brands acquired through acquisitions to the Generac(cid:5) tradename. This brand strategy change resulted  in a
reclassification to a two year remaining useful life  and  a $36.1 million non-cash charge to write-down the impacted
tradenames to net realizable value. Additionally, during the fourth quarter of 2015, a $4.6 million goodwill impairment
charge  was recorded related to the write-down of  the Ottomotores reporting unit goodwill. Refer to Note 2, ‘‘Significant
Accounting Policies—Goodwill and Other Indefinite-Lived Intangible Assets,’’ to the consolidated financial statements in
Item 8  of this Annual Report on Form 10-K for further  information on the 2015 impairment charges.

(3) During the second quarter of 2014, we recorded a gain of  $4.9 million related to an adjustment to a certain earn-out

obligation  in connection with the Tower Light acquisition.

(4) Represents the non-cash write-off of original issue discount and  deferred financing costs due to voluntary debt prepayments.
Additionally, for the year ended December 31, 2013,  includes the loss on extinguishment of debt as a result of a refinancing
transaction in May 2013. Refer to Note 10, ‘‘Credit Agreements,’’  to  the consolidated financial statements in Item 8 of this
Annual Report on Form 10-K for further information on the losses on extinguishment of debt.

(5) For the year ended December 31, 2016, represents a non-cash loss in the third quarter 2016 relating to the continued
25 basis point increase in borrowing costs as a result of the credit agreement leverage ratio remaining above 3.0 times
based  on projections at that time. For the year ended December 31,  2015, represents a non-cash loss relating to a 25 basis
point increase in borrowing costs as a result of the credit agreement leverage ratio rising above 3.0 times effective in the
third  quarter 2015 and expected to remain above 3.0 times based on projections at that time. For the year ended
December 31, 2014, represents a non-cash gain relating to a 25  basis point reduction in borrowing costs as a result of the
credit agreement leverage ratio falling below 3.0 times effective in the second quarter 2014 and expected to remain below
3.0 times based on projections at that time. Following the May 2017  Term Loan amendment, which removed the pricing
grid based on leverage ratio achieved, gains or losses  on changes  in contractual interest rate will no longer be recorded in
the statements of comprehensive income. Refer to Note  10, ‘‘Credit  Agreements,’’ to the consolidated financial statements
in  Item 8 of this Annual Report on Form 10-K for  further information on the gains and losses on changes in the
contractual interest rate.

(6) As a result of the Tax Act, we recognized a one-time, non-cash benefit of $28.4 million in the fourth quarter of 2017

primarily from the impact of the revaluation of the net deferred tax liabilities. Refer to Note 13, ‘‘Income Taxes,’’ to the
consolidated financial statements in Item 8 of this  Annual  Report on Form 10-K for further information on the Tax Act and
its  impact.

(7) Adjusted EBITDA represents net income before noncontrolling interests, interest expense, taxes, depreciation and

amortization, as further adjusted for the other items reflected in the reconciliation table set forth below. The computation
of  adjusted EBITDA is based on the definition of  EBITDA  contained in the Term Loan and Amended ABL Facility (terms
defined  in Note 10, ‘‘Credit Agreements,’’ to the consolidated financial statements in Item 8 of this Annual Report on
Form 10-K).

We view Adjusted EBITDA as a key measure of our  performance. We present Adjusted EBITDA not only due to its
importance for purposes of our credit agreements,  but  also  because  it  assists us in comparing our performance across
reporting periods on a consistent basis as it excludes items that  we do  not believe are indicative of our core operating
performance. Our management uses Adjusted EBITDA:

(cid:129) for planning purposes, including the preparation of  our annual  operating budget and developing and refining our

internal projections for future periods;

(cid:129) to allocate resources to enhance the financial  performance of  our business;

(cid:129) as a benchmark for the determination of the bonus component of compensation for our senior executives under our

management incentive plan, as described further  in our Proxy  Statement;

(cid:129) to evaluate  the effectiveness of our business strategies and  as a supplemental tool in evaluating our performance against

our budget for each period; and

(cid:129) in  communications with our Board of Directors and investors concerning our financial performance.

We believe Adjusted EBITDA is used by securities analysts, investors and other interested parties in the evaluation of the
Company. Management believes the disclosure of  Adjusted EBITDA offers an additional financial metric that, when
coupled with results prepared in accordance with U.S. generally accepted accounting principles (U.S. GAAP) and the
reconciliation to U.S. GAAP results, provides a more complete understanding of our results of operations and the factors
and trends  affecting our business. We believe Adjusted EBITDA is  useful to investors for the following reasons:

(cid:129) Adjusted EBITDA and similar non-GAAP measures are widely used by investors to measure a company’s operating
performance without regard to items that can vary substantially from company to company depending upon financing
and accounting methods, book values of assets, tax  jurisdictions,  capital structures and the methods by which assets were
acquired;

(cid:129) investors can use Adjusted EBITDA as a supplemental measure  to  evaluate the overall operating performance of our

company, including our ability to service our debt and other cash needs;  and

26

(cid:129) by comparing our Adjusted EBITDA in different historical  periods,  our investors can evaluate our operating

performance excluding the impact of items described below.

The  adjustments included in the reconciliation table listed  below are provided for under our Term Loan and Amended
ABL Facility, and also are presented to illustrate  the operating performance of our business in a manner consistent with the
presentation used by our management and Board of  Directors. These adjustments eliminate the impact of a number of
items that:

(cid:129) we do not consider indicative of our ongoing operating performance, such as non-cash write-downs and other charges,
non-cash gains, write-offs relating to the retirement of  debt, severance costs and other restructuring-related business
optimization expenses;

(cid:129) we believe to be akin to, or associated with, interest expense,  such as administrative agent fees, revolving credit facility

commitment fees and letter of credit fees; or

(cid:129) are non-cash in nature, such as share-based compensation expense.

We explain in more detail in footnotes (a) through (h) below why  we believe these adjustments are useful in calculating
Adjusted EBITDA as a measure of our operating performance.

Adjusted EBITDA does not represent, and should  not be a substitute for, net income or cash flows from operations as
determined in accordance with U.S. GAAP. Adjusted EBITDA has limitations as an analytical tool, and you should not
consider it in isolation, or as a substitute for analysis of  our results  as reported under U.S. GAAP. Some of the limitations
are:

(cid:129) Adjusted EBITDA does not reflect our cash expenditures,  or future requirements for capital expenditures or contractual

commitments;

(cid:129) Adjusted EBITDA does not reflect changes in, or  cash requirements  for, our working capital needs;

(cid:129) Adjusted EBITDA does not reflect the significant interest expense, or the cash requirements necessary to service interest

or principal payments on our debt;

(cid:129) although depreciation and amortization are non-cash charges, the assets being depreciated and amortized will often have

to be replaced in the future, and Adjusted EBITDA does  not reflect any cash requirements for such replacements;

(cid:129) several of the adjustments that we use in calculating Adjusted EBITDA,  such as non-cash write-downs and other charges,
while  not involving cash expense, do have a negative impact  on the value our assets as reflected in our consolidated
balance  sheet prepared in accordance with U.S. GAAP; and

(cid:129) other  companies may calculate Adjusted EBITDA differently  than we  do, limiting its usefulness as a comparative

measure.

Furthermore, as noted above, one of our uses of Adjusted EBITDA  is as a benchmark for determining elements of
compensation for our senior executives. At the same  time, some or all of these senior executives have responsibility for
monitoring our financial results, generally including the adjustments  in calculating Adjusted EBITDA (subject ultimately  to
review by  our Board of Directors in the context of the Board’s review  of our financial statements). While many of the
adjustments (for example, transaction costs and credit facility fees),  involve mathematical application of items reflected in
our financial statements, others involve a degree  of judgment and  discretion. While we believe all of these adjustments are
appropriate, and while the calculations are subject to review by  our Board of Directors in the context of the Board’s review
of  our  financial statements, and certification by our Chief  Financial Officer in a compliance certificate provided to the
lenders under our Term Loan and Amended ABL  Facility, this  discretion may be viewed as an additional limitation on the
use of  Adjusted EBITDA as an analytical tool.

Because  of these limitations, Adjusted  EBITDA should not be considered as a measure of discretionary cash available to  us
to invest in the growth of our business. We compensate for these limitations by relying primarily on our U.S. GAAP results
and using Adjusted EBITDA only supplementally.

The  following table presents a reconciliation of  net income  to  Adjusted EBITDA attributable to Generac Holdings Inc.:

Year Ended December 31,

(U.S. Dollars in thousands)

2017

2016

2015

2014

2013

Net income  attributable to Generac Holdings Inc.
. . . . . . .
Net income  attributable to noncontrolling interests(a) . . . . .

$159,386
1,749

$ 98,788
24

$ 77,747
—

$174,613
—

$174,539
—

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest  expense . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . .
Provision for income taxes . . . . . . . . . . . . . . . . . . . . . .
Non-cash write-down and other adjustments(b) . . . . . . . . .
Non-cash share-based compensation expense(c) . . . . . . . . .

161,135
42,667
51,988
43,553
2,923
10,205

98,812
44,568
54,418
57,570
357
9,493

77,747
42,843
40,333
45,236
3,892
8,241

174,613
47,215
34,730
83,749
(3,853)
12,612

174,539
54,435
36,774
104,177
78
12,368

27

Year Ended December 31,

(U.S. Dollars in thousands)

2017

2016

2015

2014

2013

Tradename and goodwill impairment(d)
. . . . . . . . . . . . .
Loss on extinguishment of debt(e) . . . . . . . . . . . . . . . . .
(Gain) loss on change in contractual interest rate(f) . . . . . .
Transaction  costs and credit facility fees(g) . . . . . . . . . . . .
Business optimization expenses(h) . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—
—
—
2,145
2,912
202

—
574
2,957
2,442
7,316
(120)

40,687
4,795
2,381
2,249
1,947
465

Adjusted EBITDA . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjusted EBITDA attributable to noncontrolling interests . .

317,730
6,075

278,387
3,784

270,816
—

—
2,084
(16,014)
1,851
—
296

337,283
—

—
15,336
—
3,863
—
1,043

402,613
—

Adjusted EBITDA attributable to Generac Holdings Inc.

. .

$311,655

$274,603

$270,816

$337,283

$402,613

(a)

Includes the noncontrolling interests’ share of  expenses related  to  Pramac purchase accounting, including the step-up in
value  of inventories and intangible amortization of $4.7  million and $8.0  million for the years ended December 31,
2017 and 2016, respectively.

(b) Represents the following non-cash charges: gains/losses on disposal of assets, unrealized mark-to-market adjustments

on commodity contracts, transactional foreign currency gains/losses and  certain purchase accounting related
adjustments. Additionally, the year ended December 31,  2014 includes a  gain of $4.9 million related to an adjustment
to an earn-out obligation in connection with the Tower Light acquisition.

We believe that adjusting net income for these  non-cash charges  is useful for the following reasons:

(cid:129) The gains/losses on disposals of assets result from the sale of assets  that are no longer useful in our business and

therefore represent gains or losses that are not from  our core operations;

(cid:129) The adjustments for unrealized mark-to-market  gains and losses on commodity contracts represent non-cash items
to reflect changes in the fair value of forward  contracts that  have not been settled or terminated. We believe it is
useful to adjust net income for these items because the charges  do not represent a cash outlay in the period in
which the charge is incurred, although Adjusted  EBITDA must always  be used together with our U.S. GAAP
statements of comprehensive income and  cash flows  to  capture the full effect of these contracts on our operating
performance;

(cid:129) The purchase accounting adjustments represent non-cash items to reflect fair value at the date of acquisition, and

therefore do not reflect our ongoing operations; and

(cid:129) The adjustment to a certain earn-out obligation in connection with the Tower Light acquisition recorded in the year

ended December 31, 2014, is a one-time charge that we believe  does not reflect our ongoing operations.

(c) Represents share-based compensation expense to account for stock options, restricted stock and other stock awards

over their respective vesting period.

(d) During the fourth quarter of 2015, our Board of Directors  approved a plan to strategically transition and consolidate

certain of our brands acquired through acquisitions to the Generac(cid:6) tradename. This brand strategy change resulted  in
a reclassification to a two year remaining useful  life and a $36.1  million non-cash charge to write-down  the  impacted
tradenames to net realizable value. Additionally, during  the  fourth quarter of  2015, a $4.6  million goodwill  impairment
charge was recorded related to the write-down of the Ottomotores reporting  unit goodwill.  Refer  to  Note 2,
‘‘Significant Accounting Policies—Goodwill and Other Indefinite-Lived Intangible Assets,’’ to the consolidated financial
statements in Item 8 of this Annual Report on  Form  10-K for further information on  the  2015 impairment charges.

(e) Represents the non-cash write-off of  original issue discount  and deferred financing  costs due to voluntary debt

prepayments. Additionally, for the year ended December 31, 2013, includes the loss on  extinguishment  of debt  as a
result of a refinancing transaction in May 2013. Refer  to  Note 10,  ‘‘Credit Agreements,’’  to  the  consolidated  financial
statements in Item 8 of this Annual Report on  Form  10-K for further information on  the  losses on  extinguishment  of
debt.

(f)

For  the year ended December 31, 2016, represents a non-cash loss  relating to the continued 25  basis point increase  in
borrowing costs as a result of the credit agreement  leverage ratio remaining  above 3.0  times based on  projections  at
that time. For the year ended December 31,  2015, represents a non-cash loss relating  to  a  25 basis  point  increase in
borrowing costs as a result of the credit agreement  leverage ratio rising  above 3.0  times and expected to remain  above
3.0 times based on projections at that time. For  the  year ended  December  31, 2014,  represents  a  non-cash  gain  relating
to a 25 basis point reduction in borrowing costs as  a result of  the  credit  agreement  leverage  ratio  falling  below
3.0 times and expected to remain below 3.0  times  based on projections at that time. Following  the  May  2017 Term
Loan amendment, which removed the pricing  grid  based on leverage ratio  achieved, gains  or  losses on  changes  in
contractual interest rate will no longer be recorded in  the  statements of  comprehensive  income.  Refer to Note  10,
‘‘Credit Agreements,’’ to the consolidated financial statements in  Item 8 of  this Annual  Report on  Form  10-K  for
further information on the gains and losses on  changes in  the  contractual interest  rate.

28

(g) Represents transaction costs incurred directly in connection with any investment, as defined in our credit agreement,
equity issuance, or debt issuance or refinancing, together with certain fees relating to our senior secured credit
facilities, such as:

(cid:129) administrative agent fees and revolving credit facility  commitment fees under our Term Loan and Amended ABL
Facility, which we believe to be akin to, or associated with, interest expense and whose inclusion in Adjusted
EBITDA is therefore similar to the inclusion of  interest expense  in that  calculation;

(cid:129) transaction costs relating to the acquisition of  a business; and

(cid:129) other financing costs incurred relating to the dividend recapitalization transaction in May 2013.

(h) Represents severance and non-recurring plant consolidation costs. Additionally, the year ended December 31, 2016
primarily represents charges relating to business optimization and restructuring costs to address the significant and
extended downturn for capital spending within the oil & gas industry. These charges represent expenses that are not
from our core operations and do not reflect our  ongoing operations.

(8) Adjusted Net Income is defined as net income before noncontrolling interests and provision for income taxes adjusted for

the following items: cash income tax expense, amortization of intangible assets, amortization of deferred financing costs and
original issue discount related to our debt, intangible impairment charges, certain transaction costs and other purchase
accounting adjustments, losses on extinguishment of debt, business optimization expenses, certain other non-cash gains and
losses, and adjusted net income attributable to noncontrolling interests.

We  believe Adjusted Net Income is used  by securities analysts, investors and  other interested
parties in the evaluation of our company’s  operations. Management believes the  disclosure of Adjusted
Net Income offers an additional financial  metric that, when used in conjunction with U.S. GAAP
results and the reconciliation to U.S.  GAAP results, provides a more  complete understanding of  our
ongoing results of operations, and the factors and  trends affecting our  business.

The adjustments included in the reconciliation table listed below are  presented  to  illustrate the

operating performance of our business in a manner consistent with  the presentation used  by  investors
and securities analysts. Similar to the  Adjusted  EBITDA reconciliation, these adjustments eliminate the
impact of a number of items we do not  consider  indicative of our ongoing operating  performance or
cash flows, such as amortization costs,  transaction costs and write-offs  relating to the  retirement of
debt. We also make adjustments to present cash taxes  paid as a result of  our favorable tax attributes,
causing our cash tax rate to be lower than  our  U.S GAAP tax rate.

Similar to Adjusted EBITDA, Adjusted Net Income  does not represent,  and should not be a
substitute for, net income or cash flows from  operations as determined in  accordance with U.S. GAAP.
Adjusted Net Income has limitations as  an  analytical  tool, and you should not consider it  in isolation,
or as a substitute for analysis of our  results  as reported under U.S. GAAP.  Some  of the limitations are:

(cid:129) Adjusted Net Income does not reflect  changes in, or  cash  requirements for, our working  capital

needs;

(cid:129) although amortization is a non-cash charge, the assets being amortized may have  to  be  replaced

in the future, and Adjusted Net Income does not reflect any cash requirements  for such
replacements; and

(cid:129) other companies may calculate Adjusted Net Income  differently than we  do,  limiting its

usefulness as a comparative measure.

29

The following table presents a reconciliation of  net income to Adjusted Net  Income attributable to

Generac Holdings Inc.:

Year Ended December 31,

(U.S. Dollars in thousands)

2017

2016

2015

2014

2013

Net income attributable to Generac

Holdings Inc.

. . . . . . . . . . . . . . . . . . . . . . .

$159,386

$ 98,788

$ 77,747

$174,613

$174,539

Net income attributable to noncontrolling

interests . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,749

24

—

—

—

Net income . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision for income taxes . . . . . . . . . . . . . . .

Income before provision for income taxes . . . .
Amortization of intangible assets . . . . . . . . . . .
Amortization of deferred finance costs and

original issue discount . . . . . . . . . . . . . . . . .
Tradename and goodwill impairment . . . . . . . .
Loss on extinguishment of debt . . . . . . . . . . . .
(Gain) loss on change in contractual  interest

161,135
43,553

204,688
28,861

3,516
—
—

98,812
57,570

156,382
32,953

3,940
—
574

77,747
45,236

122,983
23,591

5,429
40,687
4,795

174,613
83,749

258,362
21,024

6,615
—
2,084

174,539
104,177

278,716
25,189

4,772
—
15,336

rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—

2,957

2,381

(16,014)

—

Transaction costs and other purchase

accounting adjustments(a) . . . . . . . . . . . . . .
Business optimization expenses . . . . . . . . . . . .

1,706
2,912

5,653
7,316

2,710
1,947

(3,623)
—

2,842
—

Adjusted net income before provision for

income taxes . . . . . . . . . . . . . . . . . . . . . . . .
Cash income tax expense(b) . . . . . . . . . . . . . .

241,683
(25,624)

209,775
(9,299)

204,523
(6,087)

268,448
(34,283)

326,855
(25,821)

Adjusted net income . . . . . . . . . . . . . . . . . . .
Adjusted net income attributable to

216,059

200,476

198,436

234,165

301,034

noncontrolling interests . . . . . . . . . . . . . . . .

3,201

2,219

—

—

—

Adjusted net income attributable to Generac

Holdings Inc.

. . . . . . . . . . . . . . . . . . . . . . .

$212,858

$198,257

$198,436

$234,165

$301,034

(a) Represents transaction costs incurred  directly in  connection with any  investment, as defined in  our
credit agreement, equity issuance or debt issuance or refinancing, and certain purchase accounting
adjustments. Additionally, the year ended December 31,  2014  includes a gain  of $4.9 million
related to an adjustment to an earn-out  obligation  in connection  with the Tower Light acquisition.

(b) For the years ended December 31, 2017 and 2016,  the amount is based on a  cash income tax rate
of 12.5% and 5.9%, respectively. Cash income  tax  expense for 2017  and 2016  is based  on the
projected taxable income and corresponding  cash tax rate for the full year after  considering the
effects of current and deferred income tax items,  and  is calculated by  applying the derived cash  tax
rate to the period’s pretax income. For the years ended  December 31,  2015, 2014  and 2013,
amounts are based on actual cash income  taxes paid during each  year.

Item 7. Management’s Discussion and Analysis of Financial  Condition and  Results of Operations

The following discussion and analysis of our  financial condition and  results of  operations should be

read together with ‘‘Item 1—Business,’’  ‘‘Item 6—Selected Financial Data’’ and the consolidated
financial statements and the related notes  thereto in  Item  8 of this Annual Report  on Form 10-K. This
discussion contains forward-looking statements, based on current  expectations and related to future
events and our future financial performance, that involve  risks and uncertainties. Our actual results may

30

differ  materially from those anticipated in  these forward-looking  statements  as a result of many factors,
including those set forth under ‘‘Item  1A—Risk Factors.’’

Overview

We  are a leading global designer and manufacturer of a wide range of power generation

equipment and other engine powered products serving the residential, light commercial and industrial
markets. Power generation is our primary focus,  which differentiates us from our main competitors that
also have broad operations outside of the power  equipment  market.  As the  only  significant market
participant focused predominantly on  these products,  we have one of the leading  market positions in
the power equipment market in North America and an expanding presence internationally. We believe
we have one of the widest ranges of  products in  the marketplace, including residential,  commercial and
industrial standby generators, as well as portable and mobile generators  used  in a variety of
applications. Other engine powered products that we  design and manufacture include light towers
which  provide temporary lighting for  various  end markets; commercial and  industrial mobile  heaters
and pumps used in the oil & gas, construction  and other industrial markets;  and a  broad product line
of outdoor power equipment for residential and commercial use.

Recent  Developments

On February 13, 2018, we signed a purchase agreement  to  acquire Selmec  Equipos

Industriales, S.A. de C.V. (Selmec), which  is headquartered in Mexico City,  Mexico. Selmec, which has
approximately 300 employees, is a designer and manufacturer  of industrial generators ranging from
10 kW to 2,750 kW. Selmec offers a market-leading service platform and specialized  engineering
capabilities, together with robust integration, project management and remote monitoring services.

Business  Drivers and Operational Factors

In operating our business and monitoring its performance, we pay  attention to a number of
business drivers and trends as well as operational  factors. The  statements  in this section are based on
our  current expectations.

Business Drivers and Trends

Our performance is affected by the demand for  reliable power generation products, mobile

product  solutions and other engine powered products by our customer base. This  demand is influenced
by several important drivers and trends affecting our industry, including the following:

Increasing penetration opportunity. Many potential customers are still not aware  of the costs  and

benefits of automatic backup power solutions. We  estimate that penetration rates  for home standby
generators are only approximately 4.0%  of U.S. single-family detached, owner-occupied  households with
a home value of over $100,000, as defined by the U.S. Census  Bureau’s 2015  American Housing  Survey
for the United States. The decision to purchase backup power  for many light-commercial buildings such
as convenience stores, restaurants and gas  stations is  more return-on-investment driven and as a  result
these applications have relatively lower penetration rates as compared to buildings used in code-driven
or mission critical applications such as  hospitals,  wastewater treatment  facilities, 911 call centers, data
centers and certain industrial locations. The  emergence of lower cost,  cleaner burning natural gas
fueled generators has helped to increase the penetration  of standby  generators over the past  decade in
the light-commercial market. In addition, the installed base of backup power for telecommunications
infrastructure is still increasing due to the  growing importance for uninterrupted voice and data
services. We believe by expanding our distribution  network, continuing to develop our product line, and
targeting our marketing efforts, we can  continue to build awareness and increase penetration for our
standby generators for residential, commercial and industrial purposes.

31

Effect of  large scale and baseline power  disruptions. Power disruptions are an important driver of
customer awareness and have historically influenced demand for generators, both in the United States
and internationally. Increased frequency and duration of major power  outage  events, that have a
broader impact beyond a localized level, increases product awareness and may drive consumers to
accelerate their purchase of a standby  or  portable  generator during the immediate and  subsequent
period, which we believe may last for  six to twelve months  following a major  power  outage  event for
standby generators. For example, the major outage  events  that occurred during the  second half of 2017
drove strong demand for portable and  home standby generators, and the increased awareness of these
products contributed to strong revenue  growth in 2017. Major power disruptions are unpredictable  by
nature and, as a result, our sales levels  and  profitability  may  fluctuate from period  to  period. In
addition, there are smaller, more localized  power outages that occur  frequently  across the  United
States that drive the baseline level of demand for back-up power solutions. The level of baseline power
outage activity occurring across the United  States can  also fluctuate, and may cause our financial
results to fluctuate from year to year.

Impact of residential investment cycle. The market for residential generators is also  affected by the

residential investment cycle and overall consumer confidence and sentiment.  When  homeowners  are
confident of their household income, the  value of their home and overall net worth,  they are more
likely to invest in their home. These  trends can have an  impact on demand for residential  generators.
Trends in the new housing market highlighted by residential housing  starts  can also impact demand for
our  residential generators. Demand for  outdoor power equipment is also impacted by several of  these
factors, as well as weather precipitation  patterns.

Impact of business capital investment cycles. The global market for our commercial and industrial
products is affected by different capital investment cycles, which  can vary across the numerous regions
around the world in which we participate.  These markets include non-residential building construction,
durable goods and infrastructure spending  as well as  investments in the exploration and production  of
oil & gas, as businesses or organizations  either  add  new locations  or  make  investments to upgrade
existing locations or equipment. These  trends can have a  material impact on  demand for  these
products. The capital investment cycle  may  differ for  the various commercial and industrial end
markets that we serve including light  commercial, retail, telecommunications, industrial, data centers,
healthcare, construction, oil & gas and municipal  infrastructure, among others. The market for these
products is also affected by general economic and geopolitical conditions  as  well as credit availability in
the geographic regions that we serve. In addition, we believe demand for  our  mobile power products
will continue  to benefit from a secular shift  towards renting versus buying this type  of  equipment. We
believe the passage of the Tax Act in late 2017  could  have a  favorable  impact  on future demand within
many  of the end markets that we serve,  as the improved cash flow, liquidity and business sentiment
may lead to further investments in equipment, facilities and infrastructure  in the United States.

Factors  Affecting Results of Operations

We  are subject to various factors that  can affect our results of operations, which  we attempt to

mitigate through factors we can control,  including  continued product  development, expanded
distribution, pricing, cost control and hedging. Certain  operational  and other factors that affect our
business include the following:

Effect of  commodity, currency and component  price fluctuations.

Industry-wide price fluctuations of

key commodities, such as steel, copper  and aluminum, along  with other  components  we use in our
products, can have a material impact on our  results of  operations.  Also,  acquisitions  in recent years
have further expanded our commercial and operational  presence  outside of the  United States. These
acquisitions, along with our existing international presence, exposes us  to  fluctuations in foreign
currency exchange rates that can have  a material impact on  our results of operations.

32

We  have historically attempted to mitigate  the impact  of rising commodity,  currency  and
component prices through improved  product design and sourcing,  manufacturing efficiencies, price
increases and select hedging transactions. Our results are  also influenced by  changes in fuel prices  in
the form of freight rates, which in some cases are accepted by  our customers and in  other  cases are
paid by us.

Seasonality. Although there is demand for our products throughout  the year, in each of  the past
five years approximately 20% to 27% of our net  sales occurred  in the first quarter, 22% to 25% in  the
second  quarter, 24% to 27% in the third  quarter and 25% to 29% in the fourth quarter, with  different
seasonality depending on the occurrence,  timing and severity of major power outage activity in each
year. Major outage activity is unpredictable by nature and, as a result, our sales levels and  profitability
may fluctuate from period to period.  The seasonality experienced during a major  power  outage,  and for
the subsequent quarters following the  event, will  vary  relative  to  other periods  where no major outage
events occurred. We maintain a flexible production and supply chain infrastructure in order to respond
to outage-driven peak demand.

Factors influencing interest expense and cash  interest expense.

Interest expense can be impacted by a

variety of factors, including market fluctuations  in LIBOR, interest  rate  election periods,  interest  rate
swap agreements, and repayments or  borrowings  of indebtedness. Cash interest expense  decreased
during 2017 compared to 2016, primarily due to the $25 million voluntary  prepayment of Term Loan
debt in November 2016, the May and December 2017 Term Loan refinancings, the repayment of
$100 million of ABL Facility borrowings,  and  decreased borrowings at other subsidiaries; partially  offset
by an increase in the LIBOR rate. Refer  to Note 10, ‘‘Credit Agreements,’’ to the consolidated
financial statements in Item 8 of this Annual Report on  Form  10-K  for further information.

Factors influencing provision for income taxes and  cash income  taxes paid. On December 22, 2017,
the U.S.  government enacted the Tax Act, which  significantly changes how the  U.S. taxes corporations.
The Tax Act requires complex computations  to  be  performed that were not  previously  required in  U.S.
tax law, significant judgments to be made  in interpretation  of the provisions of the Tax Act  and
significant estimates in calculations, and the  preparation and analysis of information not previously
relevant or regularly produced. The U.S. Treasury Department, the  IRS, and other standard-setting
bodies could interpret or issue guidance  on how  provisions of  the Tax Act will  be  applied or otherwise
administered that is different from our interpretation.

As a result of the Tax Act, we recognized a one-time, non-cash benefit  of $28.4 million in  the
fourth quarter of 2017 primarily from the  impact  of  the revaluation of our net deferred tax  liabilities.
While the Company continues to assess  the full  impact  of the Tax Act, the preliminary  analysis suggests
a meaningful benefit from the legislation.  Specifically  for 2018, the combined federal  and state effective
tax rate is expected to decline to between 25 to 26%,  resulting in lower cash  income  taxes. As  we
complete our analysis of the Tax Act,  collect  and  prepare necessary data, and interpret  any additional
guidance, we may make adjustments  to provisional amounts  that we have  recorded that may materially
impact our provision for income taxes  in the period in which the adjustments are made.  Refer  to
Note 13, ‘‘Income Taxes,’’ to the consolidated financial  statements in Item 8 of this Annual  Report on
Form 10-K for further information on  the Tax Act  and  its impact.

Further, we had approximately $470 million of tax-deductible goodwill and intangible asset

amortization remaining as of December 31,  2017 related  to our  acquisition  by  CCMP Capital
Advisors, LLC in 2006 that we expect to generate aggregate cash tax savings of approximately
$122 million through 2021, assuming continued profitability  and  a  26% combined  federal and state tax
rate. The aggregate cash tax savings reflects  a decrease of $61 million due  to  a reduction  in the
assumed tax rate from 39% to 26% as  a  result of the Tax Act. The recognition of the tax benefit
associated with these assets for tax purposes is  expected to be $122 million annually through  2020 and
$102 million in 2021, which generates annual cash  tax  savings of  $32 million through 2020  and

33

$26 million in 2021, assuming profitability  and  a 26% combined federal and state tax  rate. As a result
of the asset acquisition of the Magnum business in  the fourth  quarter of 2011, we had approximately
$34 million of incremental tax deductible  goodwill and intangible  assets remaining as of December 31,
2017. We expect these assets to generate aggregate  cash tax savings of $9.0 million  through 2026
assuming continued profitability and a  26% combined  federal  and state tax  rate. The aggregate  cash tax
savings reflects a decrease of $4.5 million  due to a reduction in the  assumed tax rate  from 39% to 26%
as a result of the Tax Act. The amortization of these assets  for tax purposes  is expected to be
$3.8 million annually through 2025 and $2.8  million  in 2026, which generates an additional annual cash
tax savings of $1.0 million through 2025  and  $0.7 million  in 2026, assuming profitability and a 26%
combined federal and state tax rate.  Based on current business plans, we  believe that our cash  tax
obligations through 2026 will be significantly reduced  by  these  tax attributes.  Other  domestic
acquisitions have resulted in additional tax deductible goodwill and intangible assets  that  will generate
tax savings, but are not material to the Company’s consolidated financial  statements.

Acquisitions. Over the years, we have executed a number of acquisitions that supported our
strategic plan. A summary of the recent acquisitions can be  found  in Note 1, ‘‘Description  of Business,’’
to the consolidated financial statements  in Item 8  of  this  Annual Report on Form 10-K.

Components of Net Sales and Expenses

Net Sales

Substantially all of our net sales are  generated  through the  sale of our  power  generation
equipment and other engine powered products to the  residential, light  commercial and  industrial
markets. We also sell service parts to our  dealer  network. Net sales, which  include shipping and
handling charges billed to customers,  are  generally recognized upon shipment  of  products to our
customers. Related freight costs are included in cost of sales.

We are not dependent on any one channel or customer for our  net sales, with  no single customer
representing more than 6% of our sales,  and  our top ten  customers representing  less  than 22%  of  our
total sales for the  year ended December 31, 2017.

Costs of  Goods Sold

The principal elements of costs of goods sold in our manufacturing operations are  component

parts, raw materials, factory overhead and labor. Component parts  and raw materials comprised
approximately 77% of costs of goods sold for the year ended  December 31, 2017. The principal
component parts are engines and alternators. We design and manufacture air-cooled engines for  certain
of our generators up to 22kW, along with certain liquid-cooled engines. We source engines for  certain
of our smaller products and all of our diesel products. For certain natural gas  engines, we  source  the
base engine block, and then add a significant amount of value engineering,  sub-systems and  other
content to the point that we are recognized as the OEM  of those engines. We design many  of the
alternators for our units and either manufacture or source alternators for certain of our units. We  also
manufacture other generator components where we believe we have a design  and cost advantage.  We
source component parts from an extensive global network of  reliable,  high quality  suppliers. In  some
cases, these relationships are proprietary.

The principal raw materials used in the manufacturing process that  are  sourced are  steel, copper

and  aluminum. We are susceptible to fluctuations in the cost of these commodities,  impacting  our  costs
of goods sold. We seek to mitigate the impact of commodity prices on our business through  a
continued focus on global sourcing, product  design improvements, manufacturing efficiencies,  price
increases and select hedging transactions. There is  typically a lag between  raw material price
fluctuations and their effect on our costs of  goods sold.

34

Other sources of costs include our manufacturing  and  warehousing facilities, factory overhead,

labor and shipping costs. Factory overhead includes utilities, support personnel, depreciation, general
supplies, support and maintenance. Although we attempt  to  maintain a flexible manufacturing cost
structure, our margins can be impacted when we  cannot timely adjust labor and  manufacturing costs to
match fluctuations in net sales.

Operating Expenses

Our operating expenses consist of costs incurred to support  our sales, marketing, distribution,
service parts, engineering, information  systems, human resources, finance, risk  management, legal  and
tax functions, among others. These expenses include personnel costs such as salaries,  bonuses,
employee benefit costs and taxes, and are classified into  three categories:  selling and service, research
and development, and general and administrative.  Additionally, the amortization expense related to our
finite-lived intangible assets is included  within operating expenses.

Selling and service. Our selling and service expenses consist primarily of personnel expense,

marketing expense, warranty expense and other sales  expenses. Our personnel expense recorded  in
selling and services expenses includes the expense  of  our sales force  responsible  for our broad customer
base and other personnel involved in the marketing, sales and service of  our products. Warranty
expense, which is recorded at the time  of sale, is estimated  based on  historical  trends. Our  marketing
expenses  include direct mail costs, printed material costs, product display costs,  market  research
expenses, trade show expenses, media advertising, promotional  expenses and  co-op advertising costs.
Marketing expenses are generally related to the launch  of new product offerings, participation in  trade
shows and other events, and opportunities to create market awareness  for home standby generators in
areas impacted by heightened power  outage activity.

Research and development. Our research and development expenses  support numerous  projects

covering all of our product lines. We  operate  engineering  facilities at many locations globally and
employ over 350 personnel with focus on new product  development, existing product  improvement and
cost containment. We are committed to research and development, and rely on  a combination of
patents and trademarks to establish and protect  our proprietary rights. Our research and development
costs are expensed as incurred.

General and administrative. Our general and administrative expenses include personnel costs  for

general and administrative employees;  accounting, legal and  professional  services fees; information
technology costs; insurance; travel and  entertainment expense; and other corporate expenses.

Amortization of intangibles. Our amortization of intangibles expense includes the straight-line

amortization of finite-lived tradenames,  customer lists, patents and other intangibles assets.

Other  (Expense) Income

Other (expense) income includes the  interest expense on  our outstanding borrowings, amortization

of debt financing costs and original issue  discount,  and expenses related to interest  rate swap
agreements. Other (expense) income also includes other financial items such as  losses on
extinguishment of  debt, gains (losses) on change in contractual interest  rate, interest income earned on
our  cash and  cash equivalents, and costs related to acquisitions.

35

Results of Operations

Year ended December 31, 2017 compared to year ended  December 31, 2016

The following table sets forth our consolidated  statement  of operations data  for the  periods

indicated:

(U.S. Dollars in thousands)
Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of goods sold . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses:

Selling and service . . . . . . . . . . . . . . . . . . . . . . . . . .
Research and development . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . .
Amortization of intangible assets . . . . . . . . . . . . . . . .

Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . .

Income from operations . . . . . . . . . . . . . . . . . . . . . . . .
Total other expense, net . . . . . . . . . . . . . . . . . . . . . . . .

Income before provision for income taxes . . . . . . . . . . .
Provision for income taxes . . . . . . . . . . . . . . . . . . . . . .

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to noncontrolling  interests . . . .

Year Ended December 31,

2017

2016

$ Change %  Change

$1,672,445
1,090,328

$1,444,453
930,347

227,992
159,981

582,117

514,106

68,011

15.8%
17.2%

13.2%

171,755
42,925
87,512
28,861

331,053

251,064
(46,376)

204,688
43,553

161,135
1,749

164,607
37,229
74,700
32,953

309,489

204,617
(48,235)

156,382
57,570

98,812
24

4.3%
7,148
15.3%
5,696
12,812
17.2%
(4,092) (cid:7)12.4%
7.0%
21,564

46,447
1,859

22.7%
(cid:7)3.9%
30.9%
48,306
(14,017) (cid:7)24.3%
63.1%
62,323
N/A
1,725

Net income attributable to Generac Holdings  Inc. . . . . .

$ 159,386

$

98,788

60,598

61.3%

The following sets forth our reportable segment information for the periods indicated:

Net Sales

Year Ended December 31,

2017

2016

$ Change %  Change

(U.S. Dollars in thousands)
Domestic . . . . . . . . . . . . . . . . . . . . .
International . . . . . . . . . . . . . . . . . . .

$1,296,578
375,867

$1,173,559
270,894

123,019
104,973

Total net sales . . . . . . . . . . . . . . . . . .

$1,672,445

$1,444,453

227,992

10.5%
38.8%

15.8%

Adjusted EBITDA

Year Ended
December 31,

2017

2016

$ Change %  Change

Domestic . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . .
International

$290,720
27,010

$261,428
16,959

29,292
10,051

Total Adjusted EBITDA . . . . . . . . . . . . .

$317,730

$278,387

39,343

11.2%
59.3%

14.1%

36

The following table sets forth our product class information  for  the periods  indicated:

(U.S. Dollars in thousands)
Residential products . . . . . . . . . . . . . . . . . . . . . . . . . . .
Commercial & industrial products . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 870,410
685,052
116,983

$ 772,436
557,532
114,485

97,974
127,520
2,498

Total net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,672,445

$1,444,453

227,992

12.7%
22.9%
2.2%

15.8%

Year Ended December 31,

2017

2016

$ Change %  Change

Net sales. The increase in Domestic sales for the year ended December 31,  2017 was primarily
due to strong growth in shipments of home  standby and portable  generators driven  by  increased power
outage activity, along with strong growth for mobile products due to recovery in the general rental and
oil  & gas markets given the continued replacement cycle  by our  rental customers.

The increase in International sales for  the year ended  December 31,  2017 was due to the
contribution from the recent acquisitions of Pramac and Motortech. The  growth was also  due  to
increased organic shipments of both C&I  and  residential products  within the European and  Latin
America regions.

The total contribution from non-annualized recent acquisitions for the year ended December 31,

2017 was $69.7 million.

Gross profit. Gross profit margin for the year ended  December  31, 2017 was 34.8% compared to

35.6% for the year ended December 31, 2016. The prior year included $2.7 million of business
optimization and restructuring costs classified within cost of goods sold to address the significant and
extended downturn for capital spending within  the oil &  gas  industry,  as well as  $4.2 million of expense
relating to the purchase accounting adjustment  for the step-up  in value of inventories  relating to the
Pramac acquisition. The current year included $2.0  million of business optimization and non-recurring
plant consolidation costs. Excluding the  impact of these charges, pro-forma gross margins were  34.9%
and  36.1% in 2017 and 2016, respectively. The pro-forma decrease in  gross margins was primarily due
to unfavorable sales mix attributable to higher  organic  sales within  the International segment and  of
mobile products relative to prior year,  which carry lower gross margins relative to the consolidated
average. Additionally, the mix impact from the Pramac and Motortech acquisitions, and higher
commodity prices negatively impacted gross  margin. These impacts were partially offset by improved
leverage of fixed manufacturing costs on the higher organic sales volumes and  net favorable pricing
impacts.

Operating expenses. Operating expenses increased $21.6 million,  or 7.0%, as  compared to the year

ended December 31, 2016. The prior  year included $4.4 million of business optimization and
restructuring costs  classified within operating expenses to address the downturn for  capital spending
within the oil & gas industry. Excluding  the impact of  these  charges,  operating expenses increased
$26.0 million, or 8.5%, as compared to the prior  year. The increase was  primarily  due  to  the addition
of recurring operating expenses associated with the  Pramac  and Motortech acquisitions, and  an increase
in personnel costs including higher incentive compensation  accrued  during the current year; partially
offset by a decline in amortization of intangibles.

Other expense. The decrease in other expense was primarily due to a prior year $3.0 million
non-cash loss on change in contractual interest  rate not repeating and a prior year  $0.6 million loss  on
extinguishment of  debt resulting from a $25.0 million  voluntary prepayment of Term Loan debt.
Additionally, interest expense decreased in the current  year due to that $25.0 million  Term Loan
prepayment in November 2016, Term Loan  repricings  in May and December 2017, and decreased

37

borrowings at other subsidiaries. These impacts were partially offset  by an increase  in LIBOR  rates  and
foreign currency transactional losses.

Provision for income taxes. The effective income tax rates for the  years  ended December 31, 2017
and 2016 were 21.3% and 36.8%, respectively.  The decrease in  the effective income tax rate  is primarily
due to the provisional favorable effect of  the Tax  Act, including a one-time,  non-cash benefit  of
$28.4 million recorded in the fourth quarter of 2017, as well as excess tax benefits from share-based
compensation. Refer to Note 13, ‘‘Income Taxes,’’ to the  consolidated  financial  statements  in Item 8  of
this  Annual Report on Form 10-K for further information on  the Tax Act  and its impact.

Net income attributable to Generac Holdings Inc. The increase in net income attributable to
Generac Holdings Inc. was primarily due  to  the factors outlined  above partially offset by an increase in
net income attributable to noncontrolling  interests.

Adjusted  EBITDA. Adjusted EBITDA margins for the Domestic segment for the year ended
December 31, 2017 were 22.4% of net sales as compared to 22.3% of net sales for the year ended
December 31, 2016. This increase was  primarily due to improved overall leverage of fixed operating
expenses on the organic increase in sales, and the  net favorable impact  of pricing.  These impacts  were
partially offset by higher commodity prices  and  an increase in  personnel costs including higher incentive
compensation accrued during the current  year.

Adjusted EBITDA margins for the International segment for the  year ended December  31, 2017
were 7.2% of net sales as compared to 6.3% of net  sales  for  the  year ended December 31, 2016.  The
increase was primarily due improved  overall leverage  of fixed manufacturing and  operating expenses on
the organic increase in sales, the addition of  the Motortech acquisition and cost reduction actions.
These impacts were partially offset by  higher commodity  prices and increased operating expenses
associated with the expansion of certain  branch  operations.

Adjusted  net income. Adjusted Net Income of $212.9 million for the  year ended December 31,
2017 increased 7.4% from $198.3 million for  the year ended December 31, 2016,  due  to  the factors
outlined above, partially offset by an increase in  cash income tax expense.

38

Year ended December 31, 2016 compared to year ended  December 31, 2015

The following table sets forth our consolidated  statement  of operations data  for the  periods

indicated:

(U.S. Dollars in thousands)
Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of goods sold . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses:

Selling and service . . . . . . . . . . . . . . . . . . . . . . . . . .
Research and development . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . .
Amortization of intangible assets . . . . . . . . . . . . . . . .
Tradename and goodwill impairment . . . . . . . . . . . . .

Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . .

Income from operations . . . . . . . . . . . . . . . . . . . . . . . .
Total other expense, net . . . . . . . . . . . . . . . . . . . . . . . .

Income before provision for income taxes . . . . . . . . . . .
Provision for income taxes . . . . . . . . . . . . . . . . . . . . . .

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to noncontrolling  interests . . . .

Year Ended December 31,

2016

2015

$ Change %  Change

$1,444,453
930,347

$1,317,299
857,349

127,154
72,998

514,106

459,950

54,156

9.7%
8.5%

11.8%

164,607
37,229
74,700
32,953
—

309,489

204,617
(48,235)

156,382
57,570

98,812
24

130,242
32,922
52,947
23,591
40,687

280,389

179,561
(56,578)

122,983
45,236

77,747
—

34,365
4,307
21,753
9,362

26.4%
13.1%
41.1%
39.7%
(40,687) (cid:7)100.0%
10.4%
29,100

25,056
14.0%
8,343 (cid:7)14.7%
27.2%
33,399
27.3%
12,334

21,065
24

21,041

27.1%
N/A

27.1%

Net income attributable to Generac Holdings Inc. . . . . .

$

98,788

$

77,747

The following table sets forth our reportable segment information for the  periods indicated:

(U.S. Dollars in thousands)
Domestic . . . . . . . . . . . . . . . . . . . . .
International . . . . . . . . . . . . . . . . . . .

Net Sales

Year Ended December 31,

2016

2015

$1,173,559
270,894

$1,204,589
112,710

$ Change %  Change
(31,030) (cid:7)2.6%
140.3%
158,184

Total net sales . . . . . . . . . . . . . . . . . .

$1,444,453

$1,317,299

127,154

9.7%

Adjusted EBITDA

Year Ended
December 31,

2016

2015

$ Change %  Change

Domestic . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . .
International

$261,428
16,959

$254,882
15,934

Total Adjusted EBITDA . . . . . . . . . . . . .

$278,387

$270,816

6,546
1,025

7,571

2.6%
6.4%

2.8%

39

The following table sets forth our product class information  for  the periods  indicated:

Year Ended December 31,

2016

2015

$ Change %  Change

(U.S. Dollars in thousands)
Residential products . . . . . . . . . . . . .
Commercial & industrial products . . .
Other . . . . . . . . . . . . . . . . . . . . . . . .

$ 772,436
557,532
114,485

$ 673,764
548,440
95,095

98,672
9,092
19,390

Total net sales . . . . . . . . . . . . . . . . . .

$1,444,453

$1,317,299

127,154

14.6%
1.7%
20.4%

9.7%

Net sales. The decrease in Domestic sales for the year  ended December  31, 2016 was primarily
due to significant declines in shipments of  mobile products  into  oil & gas and  general rental markets.
Partially offsetting this was the contribution from the CHP acquisition, along with increased  shipments
of portable and home standby generators.

The increase in International sales for  the year ended  December 31,  2016 was due to the
contribution from the Pramac acquisition. Partially  offsetting  this  impact were declines in  organic
shipments of mobile products into the European region.

The total contribution from non-annualized recent acquisitions for the year ended December 31,

2016 was $236.6 million.

Net income attributable to Generac Holdings  Inc. Net income attributable to Generac
Holdings Inc. for the year ended December 31, 2016  includes the  impact  of  $7.1 million of
non-recurring, pre-tax charges relating to business  optimization and restructuring costs to address  the
impact of the significant and extended downturn for capital spending  within the oil & gas  industry.  The
cost-reduction actions taken include the consolidation  of production facilities, headcount reductions,
certain non-cash asset write-downs and other  non-recurring product-related  charges.  The  charges
consist of $2.7 million classified within  cost  of  goods sold and  $4.4 million  classified within operating
expenses. The increase in net income  attributable to Generac Holdings Inc. was primarily due to a 2015
$40.7 million pre-tax, non-cash charge for  the impairment  of certain  intangible assets, partially offset by
the business optimization charge discussed above and the other  factors outlined in this section.

Gross profit. Gross profit margin for the year ended December 31, 2016 was 35.6% compared to

34.9% for the year ended December  31, 2015, which includes  the impact  of the aforementioned
$2.7 million of business optimization charges classified within cost  of  goods sold, as  well as $4.2  million
of expense relating to the purchase accounting adjustment for the step-up  in value of inventories
relating to the Pramac acquisition. Excluding the impact of these adjustments, pro-forma  gross profit
margin was 36.1%, an improvement of 120  basis points over the year ended December 31, 2015.  The
pro-forma increase was primarily due to the  favorable impacts  from  lower commodity costs and
overseas sourcing benefits from a stronger U.S. Dollar, along  with an  overall favorable organic product
mix. In addition, gross margin in 2015 was negatively impacted  by temporary increases in  certain costs
associated with the west coast port congestion as well as other overhead-related  costs that did  not
repeat in the current year. These factors were partially offset by the  mix impact  from the Pramac
acquisition.

Operating expenses. Excluding the impact of the aforementioned $4.4  million of business
optimization charges and 2015 $40.7  million  of  intangible impairment charges  classified within
operating expenses, operating expenses  increased $65.4 million, or 27.3%, to $305.1 million for the year
ended December 31, 2016 from $239.7  million  for the  year ended December 31,  2015. The increase was
primarily due to the addition of recurring operating expenses associated  with recent  acquisitions and
increased amortization expense.

40

Other expense. Other expense in 2015 included a non-cash  $4.8 million loss  on extinguishment  of

debt resulting from $150.0 million of voluntary prepayments of Term Loan debt, and a $2.4  million
non-cash loss resulting from an increase  in our Term Loan  interest  rate spread of 25 basis points.  In
2016, other expense included a $3.0 million non-cash loss resulting from a continuation of the 25  basis
point spread increase, and a $0.6 million loss on  extinguishment of debt resulting  from a $25.0 million
voluntary prepayment of Term Loan debt.

Provision for income taxes. The effective income tax rates for the years ended December 31, 2016

and 2015 were both 36.8%.

Adjusted EBITDA. Adjusted EBITDA margins for the Domestic segment  for the year ended
December 31, 2016 were 22.3% of net sales as compared to 21.2% of net sales for the year ended
December 31, 2015. This increase was  primarily due to overall favorable product mix; lower commodity
costs and overseas sourcing benefits from  a  stronger  U.S. Dollar; and the benefit of cost-reduction
actions within domestic mobile products,  partially  offset by increased promotional activities.

Adjusted EBITDA margins for the International segment for the year ended December  31, 2016

were 6.3% of net sales as compared to 14.1%  of net  sales for the  year ended December 31, 2015. This
decrease was  primarily due to a large  decline  in  mobile products margins given the reduced operating
leverage  on lower organic sales volume, unfavorable sales mix,  foreign currency impacts with the
weakness in the British Pound, and, to  a  lesser extent, the  Pramac acquisition sales mix.

Adjusted net income. Adjusted Net Income of $198.3 million for the year ended December 31,

2016 decreased 0.1% from $198.4 million for  the year ended December 31, 2015.  The increased
earnings outlined above were offset by an increase in cash income  tax  expense and adjusted net income
attributable to noncontrolling interests.

Liquidity and Financial Position

Our primary cash requirements include payment for our raw material and component supplies,
salaries & benefits, facility and lease  costs, operating expenses, interest and principal payments on  our
debt and capital expenditures. We finance  our  operations primarily through cash flow generated from
operations and, if necessary, borrowings  under our Amended ABL Facility.

Our credit agreements originally provided  for a  $1.2  billion term loan B  credit facility (Term Loan)

and include a $300.0 million uncommitted incremental  term  loan facility. The Term Loan matures on
May 31, 2023. The Term Loan currently  bears interest at rates based upon either a  base  rate plus an
applicable margin  of 1.00% or adjusted LIBOR rate plus an applicable margin of 2.00%,  subject to a
LIBOR floor of 0.75%. As of December  31, 2017, the Company is in compliance with all covenants of
the Term Loan. There are no financial maintenance covenants on the Term Loan.

Our credit agreements also provide for  the $250.0  million Amended ABL  Facility. The  maturity
date  of  the Amended ABL Facility is  May 29, 2020. As of December 31, 2017, there was $249.7 million
of availability under the Amended ABL  Facility, net of outstanding letters  of credit. The  Company is  in
compliance with all covenants of the Amended  ABL Facility.

In August 2015, our Board of Directors approved a $200.0 million stock repurchase program,
which  we completed in the third quarter  of 2016. In  October 2016, our Board of Directors approved
another stock repurchase program, under  which we may  repurchase an  additional $250.0  million of
common stock over 24 months from time  to  time; in  amounts and  at prices we  deem appropriate,
subject to market conditions and other  considerations. During  the year  ended December 31, 2017, we
repurchased 844,500 shares of our common  stock for  $30.0 million; during the year  ended
December 31, 2016, we repurchased  3,968,706  shares of our common  stock for $149.9 million; and

41

during the year ended December 31, 2015, we  repurchased 3,303,500 shares of our common stock  for
$99.9 million, all funded with cash on hand.

Refer to Note 10, ‘‘Credit Agreements,’’ to the  consolidated  financial statements in Item  8 of this

Annual Report on Form 10-K for additional  information.

Long-term Liquidity

We  believe that our cash flow from operations and availability  under our  Amended ABL Facility,

combined with relatively low ongoing  capital expenditure requirements and favorable tax  attributes
(which result in a lower cash tax rate as compared  to  the U.S. statutory tax rate) provide  us with
sufficient capital to continue to grow  our business in the  future. We will  use a  portion of our cash flow
to pay interest and principal on our outstanding debt  as well  as repurchase shares of our common
stock, impacting the amount available  for working capital, capital expenditures and other general
corporate purposes. As we continue to expand our  business, we may require  additional capital to fund
working capital, capital expenditures or acquisitions.

Cash Flow

Year ended December 31, 2017 compared to year ended  December 31, 2016

The following table summarizes our cash flows by category for the periods presented:

(U.S. Dollars in thousands)
Net cash provided by operating

Year Ended December 31,

2017

2016

Change

% Change

activities

. . . . . . . . . . . . . . . . . . . . .
Net  cash used in investing activities . . . .
Net cash used in financing activities . . .

$ 261,116
(31,922)
(160,143)

$ 253,409
(105,822)
(195,705)

$ 7,707
3.0%
73,900 (cid:7)69.8%
35,562 (cid:7)18.2%

The 3.0% increase in net cash provided by operating activities  was primarily driven by an  overall
increase in operating earnings, partially offset by  a lesser benefit from working capital reductions during
the current year, which was primarily  due  to  replenishing inventory levels  in the first quarter of 2017
following Hurricane Matthew, and ramping  up production in  the second half  of 2017 in  response  to
Hurricanes Harvey, Irma and Maria.

Net cash used in investing activities for the year ended  December 31,  2017 primarily  consisted of

cash payments for the purchase of property and equipment.  Net cash  used  in investing activities for the
year ended December 31, 2016 primarily represents cash  payments of $76.7 million related to the
acquisition of businesses and $30.5 million for  the purchase of property and  equipment.

Net cash used in financing activities for  the year  ended December  31, 2017 primarily consisted  of

$232.4 million of debt repayments ($117.5  million of long-term borrowings and $114.9  million of
short-term borrowings), $30.0 million for  the repurchase of  the Company’s common stock, $5.9  million
of taxes paid related to equity awards and  $3.9 million of payments for debt issuance costs.  These
payments were partially offset by $105.1 million cash proceeds from borrowings ($102.0 million  for
short-term borrowings and $3.1 million for long-term borrowings)  and  $7.0 million  of proceeds  from
the exercise of stock options.

Net cash used in financing activities for  the year  ended December  31, 2016 primarily consisted  of

$149.9 million for the repurchase of the  Company’s  common stock, $65.4 million  of debt  repayments
($37.6 million of long-term borrowings  and  $27.8 million  of  short-term  borrowings)  and $12.4 million  of
taxes paid related to equity awards. These  payments were partially offset  by $28.7 million cash proceeds
from short-term borrowings and $7.9 million of  excess  tax benefits from equity awards.

42

Year ended December 31, 2016 compared to year ended  December 31, 2015

The following table summarizes our cash flows by category for the periods presented:

(U.S. Dollars in thousands)
Net cash provided by operating

Year Ended December 31,

2016

2015

Change

% Change

activities . . . . . . . . . . . . . . . . . . . . .
Net cash used in investing activities . . .
Net cash used in financing activities . . .

$ 253,409
(105,822)
(195,705)

$ 188,619
(104,328)
(154,483)

$ 64,790
(1,494)
(41,222)

34.3%
1.4%
26.7%

The 34.3% increase in net cash provided by operating activities  was primarily driven by a  reduction

in working capital investment during 2016 as compared to the larger investment that was  incurred in
2015, and an overall increase in operating  earnings.

Net cash used in investing activities for the year ended  December 31,  2016 primarily  consisted of

cash payments of $76.7 million related  to  the acquisitions of  businesses and $30.5 million for the
purchase of property and equipment.  Net cash  used  in investing activities for the year ended
December 31, 2015 primarily represents cash payments of  $74.6 million related  to  the acquisition of
CHP and $30.7 million for the purchase  of property  and equipment.

Net cash used in financing activities for  the year  ended December  31, 2016 primarily consisted  of

$149.9 million for the repurchase of the  Company’s  common stock, $65.4 million  of debt  repayments
($37.6 million of long-term borrowings  and  $27.8 million  of  short-term  borrowings)  and $12.4 million  of
taxes paid related to equity awards. These  payments were partially offset  by $28.7 million cash proceeds
from short-term borrowings and $7.9 million of  excess  tax benefits from equity awards.

Net cash used in financing activities for  the year  ended December  31, 2015 primarily consisted  of

$174.0 million of debt repayments ($150.8  million of long-term borrowings and $23.2  million of
short-term borrowings), partially offset by  $126.4 million cash  proceeds from  borrowings  ($100.0  million
from long-term borrowings under the Amended  ABL facility and $26.4 million from  short-term
borrowings). In addition, the Company  paid  $99.9 million for the  repurchase of its common stock and
$13.0 million of taxes related to equity awards, which  was partially offset by $9.6 million of excess  tax
benefits from equity awards.

Senior Secured Credit Facilities

Refer to Note 10, ‘‘Credit Agreements,’’ to the consolidated  financial statements in Item  8 and  the
‘‘Liquidity and Financial Position’’ section  included  in Item 7 of this Annual Report on Form 10-K  for
information on the senior secured credit facilities.

Covenant Compliance

The Term Loan contains restrictions on the Company’s ability to pay distributions and dividends.

Payments can be made to the Company  or other parent  companies for  certain expenses such  as
operating expenses in the ordinary course,  fees  and  expenses  related to any debt or equity  offering and
to pay franchise or similar taxes. Dividends  can be used to repurchase equity  interests,  subject to
limitations in certain circumstances. Additionally, the  Term  Loan  restricts the aggregate amount of
dividends and distributions that can be  paid and, in certain circumstances, requires pro  forma
compliance with certain fixed charge coverage  ratios or  gross leverage ratios, as  applicable, in order  to
pay certain dividends and distributions. The Term Loan also contains other affirmative  and negative
covenants that, among other things, limit the incurrence of additional indebtedness, liens on property,
sale and  leaseback transactions, investments, loans and advances, mergers or consolidations,  asset sales,

43

acquisitions, transactions with affiliates,  prepayments of certain  other  indebtedness and modifications of
our  organizational documents. The Term Loan  does not contain  any  financial maintenance covenants.

The Term Loan contains customary events of default, including, among others, nonpayment of
principal, interest or other amounts, failure to perform covenants,  inaccuracy  of  representations or
warranties in  any material respect, cross-defaults with other material  indebtedness, certain undischarged
judgments, the occurrence of certain  ERISA, bankruptcy or insolvency events,  or the occurrence  of a
change in control (as defined in the Term Loan).  A bankruptcy or insolvency event of  default will cause
the obligations under the Term Loan  to  automatically become immediately due and payable.

The Amended ABL Facility also contains covenants and events of default  substantially similar to

those in the Term Loan, as described above.

Contractual Obligations

The following table summarizes our expected payments for significant contractual obligations  as of

December 31, 2017, using the interest rates in  effect as of that date:

(U.S. Dollars in thousands)
Long-term debt, including curent

Total

Less than 1 Year

2 - 3 Years

4 -  5 Years

After 5  Years

portion(1) . . . . . . . . . . . . . . . . . . .

$ 930,367

$

936

$

431

$ — $929,000

Capital lease obligations, including

current portion . . . . . . . . . . . . . . . .
Interest on long-term debt . . . . . . . . .
Operating leases . . . . . . . . . . . . . . . .

4,690
186,357
43,924

636
34,455
9,497

1,246
68,925
15,282

1,755
68,750
13,280

1,053
14,227
5,865

Total contractual cash obligations(2) . .

$1,165,338

$45,524

$85,884

$83,785

$950,145

(1) The Term Loan originally provided for  a $1.2 billion term loan B credit facility  and includes a

$300.0 million uncommitted incremental term loan facility. The Term Loan matures on May  31,
2023. The Amended ABL Facility provides for a  $250.0 million  senior secured ABL revolving
credit facility, which matures on May 29, 2020. There  was  no outstanding balance on the  Amended
ABL Facility as of December 31, 2017.

(2) Pension obligations are excluded  from  this table  as we are unable to  estimate the timing  of

payment due to the inherent assumptions  underlying the obligation. However, at a minimum,  the
Company estimates we will contribute $0.3 million to our pension plans in 2018.

Capital Expenditures

Our operations require capital expenditures for technology, tooling, equipment, capacity expansion,

systems and upgrades. Capital expenditures were  $33.3 million $30.5 million and $30.7 million for the
years ended December 31, 2017, 2016 and 2015, respectively,  and were  funded through  cash from
operations.

Off-Balance Sheet Arrangements

We  have an arrangement with a finance company to provide  floor  plan financing for selected
dealers. This arrangement provides liquidity  for our dealers by  financing dealer purchases of  products
with credit availability from the finance company. We receive  payment from  the finance company after
shipment of product to the dealer and  our dealers are given a longer  period of time to pay the finance
provider. If our dealers do not pay the finance company, we may be required  to  repurchase the
applicable inventory held by the dealer. We do not indemnify  the finance company for any  credit losses
they may incur.

44

Total inventory financed under this arrangement  accounted for  approximately  9% and 8% of net
sales for the years ended December 31,  2017 and 2016,  respectively. The amount financed by dealers
which  remained outstanding was $36.5 million and  $33.9 million as of December 31,  2017 and 2016,
respectively.

Critical Accounting Policies

In preparing the financial statements  in accordance  with U.S. GAAP, management  is required to

make estimates and assumptions that have an  impact  on the asset, liability, revenue and expense
amounts reported. These estimates can  also  affect supplemental  information disclosures of the
Company, including information about contingencies, risk and  financial condition. The Company
believes, given current facts and circumstances,  that its  estimates and assumptions are reasonable,
adhere to U.S. GAAP, and are consistently applied. Inherent in  the nature of an  estimate or
assumption is the fact that actual results  may differ from estimates and estimates may  vary  as new  facts
and circumstances arise. The Company  makes  routine  estimates and judgments in determining  net
realizable value of accounts receivable, inventories, property and equipment, prepaid expenses, product
warranties and other reserves. Management believes the  Company’s most  critical  accounting estimates
and assumptions are in the following areas: goodwill and other indefinite-lived intangible asset
impairment assessment; business combinations and  purchase accounting; defined  benefit pension
obligations and income taxes.

Goodwill and Other Indefinite-Lived Intangible Assets

Refer to Note 2, ‘‘Significant Accounting Policies—Goodwill and Other Indefinite-Lived Intangible

Assets,’’ to the consolidated financial  statements  in Item 8 of  this Annual Report on  Form 10-K for
further information on the Company’s policy  regarding the accounting for  goodwill  and other intangible
assets.

The Company performed the required annual impairment tests for  goodwill  and other indefinite-
lived intangible assets for the fiscal years 2017,  2016 and 2015, and found no impairment following the
2017 and 2016 tests. There were no reporting units with a carrying value at-risk  of exceeding  fair value
as of  the October 31, 2017 impairment  test date.

After performing the impairment tests for fiscal  year 2015, the Company determined that the fair

value of the Ottomotores reporting unit was less than  its  carrying value, resulting in a non-cash
goodwill impairment charge of $4.6 million in the  fourth  quarter  of  2015. The fair value  was
determined using a discounted cash flow  analysis, which utilizes key estimates and  assumptions  as
discussed below. Additionally, in the  fourth quarter of 2015, the Company’s  Board of Directors
approved a plan to strategically transition and  consolidate certain  of the Company’s  brands acquired
through acquisitions to the Generac(cid:5) tradename. This brand strategy change resulted in a
reclassification to a two year remaining  useful life  for the  impacted tradenames, causing the fair value
to be less than the carrying value using  the relief-from-royalty approach in a discounted cash flow
analysis. As such, a $36.1 million non-cash impairment charge was recorded in the fourth quarter of
2015 to write-down the impacted tradenames to net realizable value. See Note 2, ‘‘Significant
Accounting Policies—Goodwill and Other Indefinite-Lived Intangible Assets,’’ to the consolidated
financial statements in Item 8 of this Annual Report on  Form  10-K for further information on the
impairment charges recorded in 2015.

When preparing a discounted cash flow analysis for purposes  of  our annual impairment test, we
make a number of key estimates and  assumptions. We estimate the future  cash flows of the  business
based on historical and forecasted revenues and operating costs. This, in turn, involves further
estimates, such as estimates of future growth rates and  inflation rates.  In addition, we apply a discount
rate to the estimated future cash flows  for the purpose of  the valuation. This discount rate is based on
the estimated weighted average cost of  capital for  the business and may change from year  to  year.
Weighted average cost of capital includes  certain assumptions such as market capital structures, market
betas,  risk-free rate of return  and estimated costs of  borrowing.

45

As noted above, a considerable amount of  management judgment and assumptions are required in

performing the goodwill and indefinite-lived intangible  asset impairment tests. While we  believe our
judgments and assumptions are reasonable, different  assumptions  could change the  estimated fair
values. A number of factors, many of  which  we have no ability  to  control,  could  cause  actual results  to
differ  from the estimates and assumptions  we employed. These factors include:

(cid:129) a prolonged global or regional economic downturn;

(cid:129) a significant decrease in the demand for  our  products;

(cid:129) the inability to develop new and enhanced  products and services in  a timely manner;

(cid:129) a significant adverse change in legal factors or  in the business climate;

(cid:129) an adverse action or assessment by  a regulator;

(cid:129) successful efforts by our competitors  to  gain market share  in our  markets;

(cid:129) disruptions to the Company’s business;

(cid:129) inability to effectively integrate acquired businesses;

(cid:129) unexpected or planned changes in  the  use of assets or entity structure;  and

(cid:129) business divestitures.

If management’s estimates of future operating results  change or if there are changes to other
assumptions due to these factors, the estimate  of the fair  values  may  change significantly. Such change
could result in impairment charges in  future periods,  which could have  a  significant impact on our
operating results and financial condition.

Business Combinations and Purchase Accounting

We  account for business combinations using  the acquisition method of accounting, and  accordingly,
the assets and liabilities of the acquired  business are recorded at  their  respective fair  values.  The  excess
of the purchase price over the estimated  fair  value of assets and liabilities is  recorded as goodwill.
Assigning fair market values to the assets acquired and liabilities assumed  at the  date of an  acquisition
requires knowledge of current market  values, the values of  assets in use, and  often  requires the
application of judgment regarding estimates  and  assumptions. While the ultimate responsibility resides
with management, for material acquisitions we retain the services  of certified  valuation specialists  to
assist with assigning estimated values  to  certain acquired  assets and  assumed liabilities,  including
intangible assets and tangible long-lived  assets. Acquired intangible assets, excluding goodwill, are
valued  using certain discounted cash  flow methodologies  based on future  cash flows specific to the type
of intangible asset purchased. This methodology incorporates various estimates and  assumptions,  the
most significant being projected revenue  growth rates, earnings margins, and forecasted cash flows
based on the discount rate and terminal  growth rate. Refer to Note 1, ‘‘Description of  Business,’’ to the
consolidated financial statements in Item 8  of this  Annual  Report on Form 10-K for further
information on the Company’s business acquisitions.

Defined Benefit Pension Obligations

The Company’s pension benefit obligation  and  related pension expense or income are calculated in

accordance with Financial Accounting Standards Board (FASB) Accounting Standards Codification
(ASC) 715-30, Defined Benefit Plans—Pension, and are impacted by certain actuarial assumptions,
including the discount rate and the expected rate of return on  plan assets.  Such rates are evaluated on
an annual basis considering factors including market interest rates and historical asset performance.
Actuarial valuations for fiscal year 2017  used a discount rate of 3.60% for  the salaried  pension plan

46

and 3.62% for the hourly pension plan.  Our discount rate  was  selected  using a methodology  that
matches plan cash flows with a selection of  ‘‘Aa’’ or higher rated  bonds, resulting in  a discount  rate that
better matches a bond yield curve with comparable cash flows. In estimating the expected return on
plan  assets, we study historical markets  and  preserve the long-term historical relationships between
equities and fixed-income securities.  We  evaluate current  market  factors such  as inflation and interest
rates before we determine long-term  capital  market  assumptions and review peer data and  historical
returns to check for reasonableness and  appropriateness. Changes  in the  discount rate and  return on
assets can have a significant effect on the funded status of our  pension plans,  stockholders’  equity and
related expense. We cannot predict these changes  in discount rates  or  investment returns and,
therefore, cannot reasonably estimate whether the  impact in subsequent years will be significant.

The funded status of our pension plans is  the difference between  the projected benefit obligation

and the fair value of its plan assets. The projected benefit obligation is the  actuarial present value of all
benefits expected to be earned by the  employees’ service. No  compensation  increase is  assumed in  the
calculation of the projected benefit obligation,  as the plans were  frozen effective December 31, 2008.
Further information regarding the funded status of our pension plans can be found  in Note  14,
‘‘Benefit Plans,’’ to the consolidated financial statements in  Item  8 of this Annual Report on
Form 10-K.

Our funding policy for our pension plans is to contribute  amounts  at  least  equal to the minimum
annual amount required by applicable regulations.  Given this  policy, we expect to make $0.3 million in
contributions to our pension plans in  2018, at a minimum.

Income Taxes

We  account for income taxes in accordance with ASC 740, Income Taxes. Our estimate of income
taxes payable, deferred income taxes and the  effective tax rate  is based  on an analysis of many  factors
including interpretations of federal, state  and  international income tax laws; the  difference between tax
and financial reporting bases of assets  and liabilities; estimates of amounts currently  due  or owed in
various jurisdictions; and current accounting  standards. We review  and update our  estimates on a
quarterly basis as facts and circumstances change and  actual results are known.

In assessing the realizability of the deferred tax assets on  our balance sheet,  we consider whether it

is more likely than not that some portion  or  all  of  the deferred tax  assets will not be realized.  The
ultimate realization of deferred tax assets is dependent  upon the  generation of future taxable income
during the years in which those temporary differences  become deductible.  We consider the taxable
income in prior carryback years, scheduled reversal  of  deferred  tax liabilities, projected future taxable
income and tax planning strategies in  making  this  assessment.

Refer to Note 13, ‘‘Income Taxes’’ to the consolidated financial statements in  Item 8 of this
Annual Report on Form 10-K for further information  on the Company’s income taxes and the impact
of the Tax Act.

New Accounting Standards

For information with respect to new accounting  pronouncements and  the  impact  of these
pronouncements on our consolidated  financial statements,  refer  to  Note 2,  ‘‘Significant  Accounting
Policies—New Accounting Pronouncements,’’ to the  consolidated  financial  statements in Item 8 of this
Annual Report on Form 10-K.

47

Item 7A. Quantitative and Qualitative Disclosures About Market Risk

We  are exposed to market risk from changes  in foreign  currency exchange  rates, commodity prices

and interest rates. To reduce the risk  from these changes, we use financial  instruments from time to
time. We do not hold or issue financial instruments  for trading purposes.

Foreign Currency

We  are exposed to foreign currency exchange  risk  as a result  of  transactions denominated in
currencies other than the U.S. Dollar, as well  as operating  businesses in  foreign countries. Periodically,
we utilize foreign currency forward purchase and  sales  contracts  to  manage  the volatility associated with
certain foreign currency purchases and sales in the  normal course of business. Contracts typically have
maturities of twelve months or less. Realized gains and losses  on transactions  denominated in foreign
currency are recorded as a component  of cost of goods sold  on the statements of  comprehensive
income.

The following is a summary of the twenty-eight foreign currency contracts outstanding  as of

December 31, 2017 (in thousands):

Currency Denomination

Trade Dates

Effective Dates

Notional Amount

Expiration Date

GBP . . . . . . . . . . . . . . . . .

9/26/17 - 12/20/17

9/26/17 - 12/20/17

14,756

1/10/18  - 3/17/18

Commodity Prices

We  are a purchaser of commodities and of components manufactured from  commodities including
steel, aluminum, copper and others. As a result, we are exposed to fluctuating market prices for those
commodities. While such materials are typically  available from numerous suppliers, commodity raw
materials are subject to price fluctuations. We generally buy  these commodities and components based
upon market prices that are established with the supplier as part of the purchase process. Depending
on the supplier, these market prices may reset on a periodic  basis based  on negotiated lags and
calculations. To the extent that commodity prices increase and we do not have firm pricing from our
suppliers, or our suppliers are not able to honor such prices, we may experience  a decline in our gross
margins to the extent we are not able  to  increase selling prices of our  products or obtain manufacturing
efficiencies or supply chain savings to offset increases in  commodity costs.

Periodically, we engage in certain commodity risk management activities to mitigate the impact of

potential price fluctuations on our financial  results. These  derivatives typically have maturities  of  less
than eighteen months. As of December 31, 2017, we had the following commodity forward contract
outstanding (in thousands):

Hedged
Item

Contract Date

Effective Date

Notional Amount

Fixed Price

Expiration Date

Copper . October 19, 2016 October 20, 2016

$3,502

$2.118 per LB December  31, 2017

48

Interest Rates

As of December 31, 2017, all of the outstanding debt  under our  Term Loan was  subject to floating

interest rate risk. As of December 31,  2017,  we had the following interest rate swap  contracts
outstanding (in thousands):

Hedged  Item

Contract Date

Effective  Date

Notional Amount

Fixed LIBOR Rate

Expiration Date

Interest Rate . . . . October 23, 2013
Interest Rate . . . . October 23, 2013
May 19, 2014
Interest Rate . . . .
June 19, 2017
Interest Rate . . . .
June 19, 2017
Interest Rate . . . .
June 19, 2017
Interest Rate . . . .
June 19, 2017
Interest Rate . . . .
June 19, 2017
Interest Rate . . . .
June 30, 2017
Interest Rate . . . .
June 30, 2017
Interest Rate . . . .
June 30, 2017
Interest Rate . . . .
June 30, 2017
Interest Rate . . . .
June 30, 2017
Interest Rate . . . .
August 9, 2017
Interest Rate . . . .
August 9, 2017
Interest Rate . . . .
August 9, 2017
Interest Rate . . . .
August 9, 2017
Interest Rate . . . .
August 9, 2017
Interest Rate . . . .
August 30, 2017
Interest Rate . . . .
August 30, 2017
Interest Rate . . . .
August 30, 2017
Interest Rate . . . .
August 30, 2017
Interest Rate . . . .
August 30, 2017
Interest Rate . . . .

July 1, 2014
July 1, 2014
July 1, 2014
July 2, 2018
July 1, 2019
July 1, 2020
July 1, 2021
July 1, 2022
July 1, 2018
July 1, 2019
July 1, 2020
July 1, 2021
July 1, 2022
July 1, 2018
July 1, 2019
July 1, 2020
July 1, 2021
July 1, 2022
July 1, 2018
July 1, 2019
July 1, 2020
July 1, 2021
July 1, 2022

$100,000
100,000
100,000
125,000
125,000
125,000
125,000
125,000
125,000
125,000
125,000
125,000
125,000
125,000
125,000
125,000
125,000
125,000
125,000
125,000
125,000
125,000
125,000

1.7420%
1.7370%
1.6195%
1.6543%
1.9053%
2.1328%
2.3453%
2.4828%
1.7090%
1.9750%
2.2170%
2.4360%
2.5910%
1.6298%
1.8598%
2.0848%
2.3010%
2.4848%
1.5503%
1.7553%
1.9803%
2.2228%
2.4153%

July  2, 2018
July  2, 2018
July 2, 2018
July  1, 2019
July  1, 2020
July  1, 2021
July  1, 2022
May  31, 2023
July  1, 2019
July  1, 2020
July  1, 2021
July  1, 2022
May  31, 2023
July 1, 2019
July 1, 2020
July 1, 2021
July 1, 2022
May 31, 2023
July 1, 2019
July 1, 2020
July 1, 2021
July 1, 2022
May 31, 2023

At December 31, 2017, the fair value of these  interest rate swaps was an asset of  $4.4 million.

Even after giving effect to these swaps, we  are exposed  to risks due to changes in interest  rates with
respect to the portion of our Term Loan  that is  not  covered by the swaps. A hypothetical change in the
LIBOR interest rate of 100 basis points  would have changed annual cash interest expense  by
approximately $6.3 million (or, without the swaps in place, $9.3 million) in 2017.

For additional information on the Company’s foreign currency and commodity forward contracts,
and interest rate swaps, including amounts charged  to  the statement of comprehensive income during
2017, refer to Note 4, ‘‘Derivative Instruments and Hedging  Activities,’’ and Note 5, ‘‘Accumulated
Other Comprehensive Loss,’’ to our  consolidated financial statements in Item 8 of this Annual  Report
on Form 10-K.

49

Item 8. Financial Statements and Supplementary Data

Report of Independent Registered Public Accounting Firm

To the Shareholders and Board of Directors of Generac Holdings Inc.
Waukesha, Wisconsin

Opinion on the Financial Statements

We  have audited the accompanying consolidated balance sheets of Generac  Holdings Inc. and
subsidiaries (the ‘‘Company’’) as of December 31, 2017  and 2016,  the related consolidated statements
of comprehensive income, stockholders’ equity and cash flows  for each of  the two  years  in the period
ended December 31, 2017, and the related notes,  collectively referred to as the  ‘‘financial  statements’’.
In our opinion, the financial statements present fairly, in  all material respects, the financial position of
the Company as of December 31, 2017 and 2016, and the  results of its operations and its  cash flows for
each  of the two years in the period ended December  31, 2017, in conformity with accounting  principles
generally accepted in the United States of  America.

We  also have audited, in accordance  with the standards of  the Public Company Accounting

Oversight Board (United States), the  Company’s  internal control over financial reporting as  of
December 31, 2017, based on criteria established in Internal Control—Integrated Framework (2013)
issued by the Committee of Sponsoring  Organizations  of  the Treadway Commission and  our report
dated February 26, 2018 expressed an unqualified opinion on the  Company’s internal control over
financial reporting.

Basis for Opinion

These financial statements are the responsibility of the Company’s management. Our  responsibility

is to express an opinion on these consolidated financial statements based on  our audits. We  are a
public accounting firm registered with  the PCAOB and are required to be  independent with respect to
the Company in accordance with the U.S.  federal securities laws and the applicable rules and
regulations of the Securities and Exchange Commission and the PCAOB.

We  conducted our audit in accordance  with the standards of  the PCAOB. Those standards require

that we plan and perform the audit to  obtain reasonable assurance about whether  the financial
statements are free of material misstatement,  whether due to error or fraud. Our  audits included
performing procedures to assess the risks of material misstatement of the financial statements, whether
due to error or fraud, and performing procedures that respond to those risks. Such procedures include
examining, on a test basis, evidence regarding the  amounts and  disclosures in the financial statements.
Our audits also included evaluating the  accounting principles used and significant estimates made by
management, as well as evaluating the  overall  presentation of the financial statements. We believe that
our  audits provide a reasonable basis  for  our opinion.

/s/ Deloitte & Touche LLP

Milwaukee, WI
February 26, 2018

We  have served as the Company’s auditor since 2016.

50

Report of Independent Registered Public Accounting Firm

To the Board of Directors and Stockholders  of Generac Holdings Inc.
Waukesha, Wisconsin

We  have audited the accompanying consolidated statements of comprehensive income,
stockholders’ equity and cash flows of Generac Holdings Inc.  (the  Company)  for the  year  ended
December 31, 2015. These financial statements are  the responsibility of the  Company’s management.
Our responsibility is to express an opinion  on these financial statements based  on our audits.

We  conducted our audits in accordance with the standards  of  the Public Company Accounting
Oversight Board (United States). Those  standards require that we  plan and perform the audit to obtain
reasonable assurance about whether  the  financial  statements are free  of material misstatement.  An
audit includes examining, on a test basis, evidence  supporting the amounts and disclosures  in the
financial statements. An audit also includes assessing the accounting  principles used  and significant
estimates made by management, as well as  evaluating the overall financial statement presentation. We
believe that our audits provide a reasonable  basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects,

the consolidated results of operations  and cash flows of Generac Holdings Inc. for the year ended
December 31, 2015, in conformity with  U.S.  generally accepted accounting  principles.

/s/ Ernst & Young LLP

Milwaukee, WI
February 26, 2016, (except for Note 6,  Segment Reporting, and Note 2, New Accounting Pronouncements,
as to which the date is February 24,  2017)

51

Report of Independent Registered Public Accounting Firm

To the Shareholders and Board of Directors of Generac Holdings Inc.
Waukesha, Wisconsin

Opinion on Internal Control over Financial  Reporting

We  have audited the internal control over  financial reporting of  Generac Holdings Inc. and its

subsidiaries (the ‘‘Company’’) as of December 31, 2017,  based on criteria  established in Internal
Control—Integrated Framework (2013) issued by the Committee of Sponsoring Organizations  of  the
Treadway Commission (COSO). In our  opinion, the  Company maintained, in  all  material  respects,
effective internal control over financial reporting as of December 31,  2017, based on the criteria
established in Internal Control—Integrated Framework (2013) issued by COSO.

We  have also audited, in accordance  with the  standards of the Public Company Accounting

Oversight Board (United States) (PCAOB), the consolidated  financial statements as of and for the year
ended December 31, 2017, of the Company and our  report  dated February 26, 2018  expressed an
unqualified opinion on those financial statements.

Basis for Opinion

The Company’s management is responsible  for maintaining effective internal control over  financial

reporting and for its assessment of the  effectiveness of internal control  over financial reporting,
included in the accompanying Management’s Report on Internal Control  over Financial Reporting. Our
responsibility is to express an opinion  on  the Company’s internal control over financial  reporting based
on our audit. We are a public accounting firm  registered with  the PCAOB  and are required  to  be
independent with respect to the Company  in accordance with the  U.S. federal securities  laws  and the
applicable rules and regulations of the Securities and Exchange  Commission and  the PCAOB.

We  conducted our audit in accordance  with the  standards of  the PCAOB. Those  standards require

that we plan and perform the audit to  obtain reasonable assurance  about whether  effective  internal
control over financial reporting was maintained in all material respects.  Our  audit included obtaining
an understanding of internal control over  financial reporting, assessing  the risk  that  a material
weakness exists, testing and evaluating the  design and  operating effectiveness of internal  control based
on the assessed risk, and performing such other  procedures as we considered  necessary  in the
circumstances. We believe that our audit provides  a reasonable  basis for our opinion.

Definition and Limitations of Internal  Control  over  Financial Reporting

A company’s internal control over financial reporting is a  process designed to provide  reasonable

assurance regarding the reliability of  financial reporting and the preparation  of  financial  statements  for
external  purposes in accordance with  generally accepted  accounting  principles. A company’s internal
control over financial reporting includes those policies  and procedures that (1)  pertain to the
maintenance of records that, in reasonable detail,  accurately and fairly reflect the  transactions and
dispositions of the assets of the company; (2)  provide reasonable assurance that transactions  are
recorded  as necessary to permit preparation of  financial statements in  accordance with generally
accepted accounting principles, and that receipts  and  expenditures of the company are being made  only
in accordance with authorizations of management  and  directors of the company; and  (3) provide
reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or
disposition of the company’s assets that  could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial  reporting may not prevent or

detect misstatements. Also, projections  of any  evaluation of  effectiveness to future periods are  subject
to the risk that the controls may become  inadequate because of changes in conditions,  or that the
degree of compliance with the policies or procedures may deteriorate.

/s/ Deloitte & Touche LLP

Milwaukee, WI
February 26, 2018

52

Generac Holdings Inc.

Consolidated Balance Sheets

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

Assets

Current assets:

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable, less allowance for doubtful  accounts  of  $4,805  and $5,642  at

December 31, 2017  and 2016, respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Property and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Customer lists, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Patents, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other intangible assets, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tradenames, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets

December 31,

2017

2016

$ 138,472

$

67,272

280,002
380,341
19,741

818,556

230,380

41,064
39,617
2,401
152,683
721,523
3,238
10,502

241,857
349,731
24,649

683,509

212,793

45,312
48,061
2,925
158,874
704,640
3,337
2,233

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$2,019,964

$1,861,684

Liabilities and stockholders’ equity

Current liabilities:

Short-term borrowings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued wages and employee benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current portion of long-term  borrowings and capital  lease obligations . . . . . . . . . . . .

$

Total current liabilities

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Long-term borrowings and capital lease  obligations . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other long-term liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

20,602
233,639
27,992
105,067
1,572

388,872

906,548
43,789
76,995

$

31,198
181,519
21,189
93,068
14,965

341,939

1,006,758
17,278
61,459

Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,416,204

1,427,434

Redeemable noncontrolling interest

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

43,929

33,138

Stockholders’ equity:

Common stock, par value $0.01, 500,000,000 shares authorized,  70,820,173 and

70,261,481 shares issued at December 31,  2017 and 2016,  respectively . . . . . . . . . .
Additional paid-in capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Treasury stock, at cost, 8,448,874 and 7,564,874  shares at  December  31, 2017 and

2016, respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Excess purchase price over predecessor basis . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retained earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Stockholders’ equity attributable to Generac Holdings  Inc.

. . . . . . . . . . . . . . . . . . . .
Noncontrolling interests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total stockholders’  equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

708
459,816

702
449,049

(294,005)
(202,116)
616,347
(21,198)

559,552
279

559,831

(262,402)
(202,116)
456,052
(40,163)

401,122
(10)

401,112

Total liabilities and stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$2,019,964

$1,861,684

See notes to consolidated financial statements.

53

Generac Holdings Inc.

Consolidated Statements of Comprehensive Income

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

Year Ended December 31,

2017

2016

2015

Net  sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Costs  of goods sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,672,445
1,090,328

$ 1,444,453
930,347

$ 1,317,299
857,349

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

582,117

514,106

459,950

Operating expenses:

Selling and service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research and development . . . . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of intangibles . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tradename and goodwill impairment . . . . . . . . . . . . . . . . . . . . .

Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income from operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other (expense) income:

Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on extinguishment of debt
. . . . . . . . . . . . . . . . . . . . . . . .
Loss on change in contractual interest  rate . . . . . . . . . . . . . . . .
Costs related to acquisition . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total other expense, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income before provision for income taxes . . . . . . . . . . . . . . . . . . .
Provision for income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . .
Net income attributable to noncontrolling  interests

171,755
42,925
87,512
28,861
—

331,053

251,064

(42,667)
298
—
—
(777)
(3,230)

(46,376)

204,688
43,553

161,135
1,749

164,607
37,229
74,700
32,953
—

309,489

204,617

(44,568)
44
(574)
(2,957)
(1,082)
902

(48,235)

156,382
57,570

98,812
24

Net income attributable to Generac Holdings Inc.

. . . . . . . . . . . . .

$

159,386

$

98,788

$

Net income attributable to common shareholders per common

130,242
32,922
52,947
23,591
40,687

280,389

179,561

(42,843)
123
(4,795)
(2,381)
(1,195)
(5,487)

(56,578)

122,983
45,236

77,747
—

77,747

share—basic:

Weighted average common shares outstanding—basic:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . .

$

2.58
62,040,704

$

1.51
64,905,793

$

1.14
68,096,051

Net income attributable to common shareholders per common

share—diluted: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Weighted average common shares outstanding—diluted: . . . . . .

$

2.56
62,642,872

$

1.50
65,382,774

$

1.12
69,200,297

Other comprehensive income (loss):

Foreign currency translation adjustment . . . . . . . . . . . . . . . . . . .
Net unrealized gain (loss) on derivatives . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension liability adjustment

$

Other comprehensive income (loss) . . . . . . . . . . . . . . . . . . . . . .

Total comprehensive income . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Comprehensive income (loss) attributable to  noncontrolling interests

15,191
3,712
62

18,965

180,100
5,549

$

(18,545) $
535
322

(17,688)

81,124
(973)

Comprehensive income attributable to  Generac Holdings Inc. . . . . .

$

174,551

$

82,097

$

(7,624)
(965)
1,881

(6,708)

71,039
—

71,039

See notes to consolidated financial statements.

54

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B

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Generac Holdings Inc.

Consolidated Statements of Cash Flows

(U.S. Dollars in Thousands)

Operating activities
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustment to reconcile net income to net cash provided by operating activities:

Depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of  intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of  original issue discount  and  deferred financing costs
. . . . . . . . .
Tradename and goodwill impairment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on extinguishment of debt
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on change in  contractual interest rate . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Share-based compensation expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other
Net changes in operating assets and liabilities,  net of acquisitions:

Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued wages  and  employee  benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Excess  tax benefits  from equity awards . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended December 31,

2017

2016

2015

$ 161,135

$ 98,812

$ 77,747

23,127
28,861
3,516
—
—
—
21,439
10,205
410

(29,771)
(16,278)
(14,783)
42,788
6,105
27,514
(3,152)

21,465
32,953
3,940
—
574
2,957
39,347
9,493
127

(9,082)
15,514
406
32,908
5,196
6,719
(7,920)

16,742
23,591
5,429
40,687
4,795
2,381
26,955
8,241
540

9,610
9,084
5,063
(27,771)
(5,361)
445
(9,559)

Net cash provided  by operating activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

261,116

253,409

188,619

Investing  activities
Proceeds  from sale  of property and equipment . . . . . . . . . . . . . . . . . . . . . . . . .
Expenditures for property  and  equipment
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Acquisition of business, net of cash acquired . . . . . . . . . . . . . . . . . . . . . . . . . .
Deposit  paid  related to acquisition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

82
(33,261)
1,257
—

1,360
(30,467)
(61,386)
(15,329)

105
(30,651)
(73,782)
—

Net cash used in investing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(31,922)

(105,822)

(104,328)

Financing  activities
Proceeds  from short-term  borrowings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds  from long-term borrowings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Repayments of  short-term borrowings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Repayments of  long-term borrowings  and  capital  lease obligations . . . . . . . . . . . .
Stock  repurchases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payment of debt  issuance costs
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash  dividends paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Taxes paid related to equity awards
Proceeds  from the exercise of  stock options . . . . . . . . . . . . . . . . . . . . . . . . . . .
Excess  tax benefits  from equity awards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

101,991
3,069
(114,874)
(117,475)
(30,012)
(3,901)
—
(5,892)
6,951
—

28,712
—
(27,755)
(37,627)
(149,937)
(4,557)
(76)
(14,008)
1,623
7,920

26,384
100,000
(23,149)
(150,826)
(99,942)
(2,117)
(1,436)
(12,956)
—
9,559

Net cash used in financing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(160,143)

(195,705)

(154,483)

Effect  of exchange  rate changes on cash and  cash  equivalents . . . . . . . . . . . . . . .

Net increase (decrease) in cash and cash  equivalents . . . . . . . . . . . . . . . . . . . . .
Cash  and cash equivalents at beginning  of  period . . . . . . . . . . . . . . . . . . . . . . .

2,149

71,200
67,272

(467)

(3,712)

(48,585)
115,857

(73,904)
189,761

Cash  and cash equivalents at end of period . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 138,472

$ 67,272

$ 115,857

Supplemental disclosure of cash flow  information
Cash paid  during  the  period
Interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income  taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 41,105
23,836

$ 42,456
8,889

$ 39,524
6,087

See notes to consolidated financial statements.

56

Generac Holdings Inc.

Notes to Consolidated Financial Statements

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

1. Description of Business

Founded in 1959, Generac Holdings Inc. (the Company) is  a  leading global designer and
manufacturer of a wide range of power generation  equipment and other engine powered products
serving the residential, light-commercial and industrial markets.  Generac’s power products  are available
globally through a broad network of independent dealers,  distributors, retailers,  wholesalers  and
equipment rental companies, as well as sold direct to certain end user customers.

Over the years, the Company has executed  a number of acquisitions that  support  its  strategic plan

(refer to Item 1 in this Annual Report on Form 10-K for discussion of our Powering Ahead strategic
plan). A summary of recent acquisitions  include the following:

(cid:129) In August 2013, the Company acquired the equity of  Tower Light  SRL  and its wholly-owned
subsidiaries (Tower Light). Headquartered  outside Milan, Italy, Tower  Light  is a leading
developer and supplier of mobile light towers  throughout  the world.

(cid:129) In November 2013, the Company purchased the assets of Baldor Electric  Company’s generator
division (Baldor Generators). Baldor Generators offers a complete  line  of power generation
equipment throughout North America with power output up  to  2.5MW, which  expanded  the
Company’s commercial and industrial  product lines.

(cid:129) In September 2014, the Company acquired the  equity of Pramac America LLC (Powermate),
resulting in the ownership of the Powermate  trade name and  the  right to license the DeWalt
brand name for certain residential engine powered tools.  This acquisition  expanded  Generac’s
residential product portfolio in the portable generator category.

(cid:129) In October 2014, the Company acquired  MAC, Inc.  (MAC). MAC is a leading  manufacturer  of
premium-grade commercial and industrial  mobile heaters for the United States  and Canadian
markets. The acquisition expanded the Company’s portfolio  of  mobile power products and
provides increased access to the oil &  gas market.

(cid:129) In August 2015, the Company acquired Country Home Products  and its subsidiaries (CHP).

CHP is a leading manufacturer of high-quality, innovative, professional-grade engine powered
equipment used in a wide variety of property maintenance applications, which are  primarily sold
in North America under the DR(cid:5) Power Equipment brand. The acquisition  provided an
expanded product lineup and additional scale to the  Company’s residential engine powered
products.

(cid:129) In  March 2016, the Company acquired a majority  ownership interest  in PR Industrial S.r.l  and

its  subsidiaries (Pramac). Headquartered in  Siena, Italy, Pramac is a leading global  manufacturer
of stationary, mobile and portable generators  primarily sold under the Pramac(cid:5) brand. Pramac
products are sold in over 150 countries through  a broad distribution network.

(cid:129) In  January 2017, the Company acquired Motortech GmbH  (Motortech), headquartered in Celle,

Germany. Motortech is a leading manufacturer of gaseous-engine control systems and
accessories, which are sold primarily  to  European  gas-engine manufacturers and  to  aftermarket
customers. While the Motortech acquisition was completed  in January 2017, it  was  funded  in the
fourth quarter of 2016.

57

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

2. Significant Accounting Policies

Principles of  Consolidation

The consolidated financial statements include the accounts  of the Company  and its subsidiaries
that are consolidated in conformity with U.S. GAAP. All  intercompany  amounts  and transactions  have
been eliminated in consolidation.

Cash and Cash Equivalents

The Company considers all highly liquid investments  purchased with  an original maturity of

three months or less to be cash equivalents.

Concentration of Credit Risk

The Company maintains the majority of its domestic cash  in one commercial bank in  multiple
operating and investment accounts. Balances on deposit are insured by the Federal Deposit Insurance
Corporation (FDIC) up to specified  limits. Balances in  excess  of  FDIC limits are uninsured.

One customer accounted for approximately 7% and 9%  of  accounts receivable  at December 31,
2017 and 2016, respectively. No one customer accounted for greater  than 6%, 7% and 7%, of net  sales
during the years ended December 31, 2017, 2016,  or  2015, respectively.

Accounts Receivable

Receivables are recorded at their face value  amount less an allowance for doubtful accounts. The

Company estimates and records an allowance  for doubtful accounts based on specific  identification  and
historical experience. The Company writes off uncollectible accounts  against the allowance for doubtful
accounts after all collection efforts have been exhausted.  Sales are  generally made  on an  unsecured
basis.

Inventories

Inventories are stated at the lower of  cost or market, with cost determined generally using the

first-in, first-out method.

Property and Equipment

Property and equipment are recorded at cost and  are  being  depreciated using the straight-line
method over the estimated useful lives of the  assets, which are  summarized below  (in  years). Costs of

58

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

2. Significant Accounting Policies (Continued)

leasehold improvements are amortized over the lesser  of  the term of the lease  (including renewal
option periods) or the estimated useful  lives of the improvements.

Land improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Buildings and improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Machinery and equipment
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dies and tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vehicles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Office equipment and systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

8  - 20
10 -  40
3 - 15
3  - 10
3  - 6
3 - 15
2 -  20

Total depreciation expense was $23,127, $21,465, and $16,742 for the years ended December 31,

2017, 2016, and 2015, respectively.

Goodwill and Other Indefinite-Lived Intangible Assets

Goodwill represents the excess of the purchase  price over fair value  of identifiable  net assets
acquired from business acquisitions. Goodwill  is not amortized, but is reviewed for impairment on  an
annual basis and between annual tests if indicators of impairment are  present.  The Company evaluates
goodwill for impairment annually as  of October 31 or  more frequently when an  event occurs  or
circumstances change that indicates the  carrying value may not be recoverable. The  Company has the
option to assess goodwill for impairment  by  performing either  a qualitative  assessment or  quantitative
test. The qualitative assessment determines whether it is more likely than  not  that  the fair value of a
reporting unit is less than its carrying amount. If the  Company determines that it is not more  likely
than not that the fair value of a reporting  unit is less  than  its  carrying amount, then the quantitative
test is not required to be performed.  If  the Company  determines that it is more likely than  not  that  the
fair value of a reporting unit is less than its carrying amount, the Company  is required to perform  the
quantitative test. In the quantitative  test,  the  calculated fair value  of  the reporting unit is compared to
its  book value including goodwill. If the fair value  of the reporting  unit is in excess of its book  value,
the related goodwill is not impaired.  If  the fair value of the reporting  unit is  less  than its book  value,
an impairment loss is recognized in an amount equal to that excess, limited to the  total  amount  of
goodwill allocated to that reporting unit.

Other indefinite-lived intangible assets consist  of  certain tradenames.  The  Company tests the
carrying  value of these tradenames annually as  of October 31 or more  frequently  when an event  occurs
or circumstances change that indicates  the carrying value may  not be recoverable  by  comparing the
assets’ fair value to its carrying value. Fair value is measured using a relief-from-royalty approach,
which  assumes the fair value of the tradename is the  discounted cash flows of the amount that would
be paid had the Company not owned  the  tradename and instead  licensed the tradename from  another
company.

The Company performed the required annual impairment tests for  goodwill  and other indefinite-
lived intangible assets for the fiscal years 2017,  2016 and 2015, and found no impairment following the

59

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

2. Significant Accounting Policies (Continued)

2017 and 2016 tests. There were no reporting  units with  a carrying value at-risk  of exceeding  fair value
as of the October 31, 2017 impairment  test date.

After performing the impairment tests for fiscal  year 2015, the Company determined that the fair

value of the Ottomotores reporting unit was  less than  its  carrying value, resulting in a non-cash
goodwill impairment charge in the fourth  quarter of  2015 of $4,611 to write-down the  balance  of the
Ottomotores goodwill. The decrease in fair value  of  the Ottomotores reporting  unit was due to several
factors in the second half of 2015: the continued challenges of the Latin American economies,
devaluation of the Peso against the U.S. Dollar,  the slow development of Mexican  energy reform as a
result of decreasing oil prices; combining to cause  2015 results to fall short of  prior expectations and
future forecasts to decrease. The fair  value was determined using a  discounted cash  flow analysis, which
utilized key financial assumptions including the sales growth  factors discussed above, a 3%  terminal
growth rate and a 15.7% discount rate.

In the fourth quarter of 2015, the Company’s  Board of Directors  approved a plan to strategically
transition and consolidate certain of the Company’s brands acquired in acquisitions to the  Generac(cid:5)
tradename. This brand strategy change  resulted  in a reclassification  to  a two year  remaining  useful life
for the impacted tradenames, causing the  fair value to be less  than  the carrying value using the
relief-from-royalty approach in a discounted cash flow analysis.  As such,  a $36,076 non-cash impairment
charge  was recorded to write-down the impacted tradenames to net  realizable value.

Other than the impairment charges discussed  above,  the Company found no other impairment
when performing the required annual  impairment tests for goodwill and other indefinite-lived  intangible
assets for fiscal year 2015. There can be no assurance  that  future impairment  tests  will not result in a
charge  to earnings.

Impairment of Long-Lived Assets

The Company periodically evaluates the carrying value  of long-lived  assets (excluding goodwill and
indefinite-lived tradenames). Long-lived assets are  reviewed for impairment whenever events or  changes
in circumstances indicate that the carrying amount may not be recoverable. If the sum of the expected
future undiscounted cash flows is less  than the  carrying amount of an  asset, a loss is recognized for the
difference between the fair value and  carrying value of the  asset.

Debt Issuance Costs

Debt discounts and direct costs incurred  in connection  with the  issuance  of  long-term debt are
deferred and recorded as a reduction  of  outstanding debt and  amortized to  interest expense using the
effective interest method over the terms of  the related  credit agreements.  $3,516, $3,939, and $5,429 of
deferred financing costs and original  issue  discount were amortized  to  interest expense during fiscal
years 2017, 2016 and 2015, respectively.  Excluding the impact of any future long-term debt issuances or
prepayments, estimated amortization  to  interest expense for the next five years is  as follows: 2018—
$4,798; 2019—$4,982; 2020—$4,936; 2021—$4,931;  2022—$5,099.

60

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

2. Significant Accounting Policies (Continued)

Income Taxes

The Company is a C Corporation and therefore accounts for income taxes  pursuant  to  the liability

method. Accordingly, the current or deferred tax consequences of a transaction are  measured by
applying the provision of enacted tax  laws to determine the amount of taxes payable currently or in
future years. Deferred income taxes  are  provided for temporary  differences between the income tax
bases of assets and liabilities and their carrying amounts  for  financial reporting purposes. In assessing
the realizability of deferred tax assets, the Company considers whether it is more likely than not that
some portion or all of the deferred tax  assets will  not be realized. The  ultimate realization  of  deferred
tax assets is dependent upon the generation  of future taxable  income  during the years in  which those
temporary differences become deductible. The  Company considers taxable income in  prior carryback
years, the scheduled reversal of deferred tax liabilities, projected future  taxable income and  tax
planning strategies, as appropriate, in making this assessment.

Revenue Recognition

Sales, net of estimated returns and allowances,  are  recognized upon shipment  of product to the

customer, which is generally when title passes, the Company has no further obligations, and the
customer is required to pay subject to  agreed upon payment terms. The Company, at  the request of
certain customers,  will warehouse inventory billed to the customer but not delivered. Unless all revenue
recognition criteria have been met, the Company does not recognize revenue  on these transactions until
the customers take possession of the product. In these cases, the funds collected on product
warehoused for these customers are recorded as a customer advance  until the customer takes
possession of the product and the Company’s obligation  to  deliver the goods is completed.  Customer
advances are included in accrued liabilities in the  consolidated balance sheets.

The Company provides for certain estimated sales programs, discounts and incentive expenses

which are recognized as a reduction of sales.

Shipping and Handling Costs

Shipping and handling costs billed to customers are included in net sales, and  the related costs are

included in cost of goods sold in the consolidated statements of comprehensive  income.

Advertising and Co-Op Advertising

Expenditures for advertising, included in  selling and service expenses in the  consolidated

statements of comprehensive income, are expensed  as incurred. Total expenditures  for advertising were
$45,926, $45,488, and $39,258 for the years ended December 31, 2017, 2016, and  2015, respectively.

Research and Development

The Company expenses research and development costs as incurred. Total expenditures incurred
for research and development were $42,925, $37,229, and $32,922 for  the  years  ended December 31,
2017, 2016 and 2015, respectively.

61

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

2. Significant Accounting Policies (Continued)

Foreign Currency Translation and Transactions

Balance sheet amounts for non-U.S. Dollar functional currency  businesses are  translated into
U.S. Dollars at the rates of exchange in effect  at the  end  of  the fiscal year. Income and expenses
incurred in a foreign currency are translated at the average rates of exchange in effect during  the year.
The related translation adjustments are  made  directly to accumulated other comprehensive  loss, a
component of stockholders’ equity, in  the consolidated balance sheets.  Gains and losses from  foreign
currency transactions are recognized as incurred  in the  consolidated statements of comprehensive
income.

Fair Value of Financial Instruments

ASC 820-10, Fair  Value Measurement, defines fair value, establishes a consistent framework for

measuring fair value, and expands disclosure  for each  major asset and liability category measured at
fair value on either a recurring basis or  nonrecurring  basis. ASC  820-10  clarifies that fair value is  an
exit price, representing the amount that  would be received in  the sale  of an asset  or paid to transfer a
liability in an orderly transaction between  market participants. As such, fair value  is a market-based
measurement that  should be determined based  on assumptions  that market participants would use in
pricing an asset or liability. As a basis for  considering  such assumptions, the pronouncement establishes
a three-tier fair value hierarchy, which  prioritizes  the inputs  used  in measuring  fair value as follows:
(Level 1) observable inputs such as quoted prices in active markets; (Level 2) inputs, other than  the
quoted prices in active markets, that  are  observable  either directly or indirectly; and (Level  3)
unobservable inputs in which there is  little or  no market data, which require the  reporting entity to
develop its own assumptions.

The Company believes the carrying amount  of  its  financial instruments  (cash and  cash equivalents,

accounts receivable, accounts payable,  accrued  liabilities,  short-term borrowings  and ABL  facility
borrowings), excluding Term Loan borrowings, approximates the fair value of these instruments based
upon their short-term nature. The fair value of Term  Loan  borrowings, which  have an aggregate
carrying  value of $902,959, was approximately $903,500  (Level  2) at December 31, 2017, as calculated
based on independent valuations whose inputs and significant value  drivers are observable.

For the fair value of the assets and liabilities measured  on a recurring  basis, refer to the  fair value

table in Note 4, ‘‘Derivative Instruments  and  Hedging Activities,’’ to the consolidated financial
statements. The fair value of all derivative contracts is  classified  as Level 2. The valuation techniques
used to measure the fair value of derivative contracts,  all  of which have  counterparties with high  credit
ratings, were based on quoted market  prices or model driven  valuations using significant inputs derived
from or corroborated by observable market data. The fair value of derivative contracts  considers the
Company’s credit risk in accordance with ASC 820-10.

Use of Estimates

The preparation of the consolidated  financial statements in conformity with U.S.  GAAP requires

management to make estimates and  assumptions that affect the reported  amounts  of assets and
liabilities, the disclosure of contingent assets and liabilities at the date of the consolidated financial

62

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

2. Significant Accounting Policies (Continued)

statements, and the reported amounts of revenues and expenses during  the reporting period. Actual
results could differ from those estimates.

Derivative Instruments and Hedging  Activities

The Company records all derivatives  in accordance  with ASC 815, Derivatives and Hedging, which

requires derivative instruments be reported on the consolidated  balance  sheets  at fair  value and
establishes criteria for designation and effectiveness  of  hedging  relationships. The  Company is  exposed
to market risk such as changes in commodity prices,  foreign currencies and interest rates. The
Company does not hold or issue derivative financial instruments for  trading purposes.

Share-Based Compensation

Share-based compensation expense, including stock options and restricted stock awards, is

generally recognized on a straight-line basis  over the vesting  period based  on the  fair value  of awards
which  are expected to vest. The fair  value of  all share-based awards is estimated on the date of grant.

New Accounting Pronouncements

In May 2014, the Financial Accounting Standards  Board (FASB) issued Accounting  Standards
Update (ASU) 2014-09, Revenue from Contracts with Customers. This guidance is the culmination of the
FASB’s joint project with the International Accounting Standards  Board to clarify  the principles  for
recognizing revenue. The core principal  of the guidance is that an entity  should recognize revenue to
depict the transfer of promised goods  or services to customers  in an amount that reflects  the
consideration to which the entity expects to be entitled in exchange  for  those goods  or services. The
guidance provides a five-step process that  entities  should follow  in order to achieve that core principal.
ASU 2014-09, as amended by ASU 2015-14, Revenue from Contracts with Customers  (Topic 606):
Deferral  of the Effective Date, ASU 2016-08, Revenue from Contracts with Customers  (Topic 606):
Principal versus Agent Considerations, ASU 2016-10, Revenue from Contracts with Customers (Topic  606):
Identifying Performance Obligations and Licensing, ASU 2016-12, Revenue from Contracts with Customers
(Topic 606): Narrow-Scope Improvements and Practical Expedients, and ASU 2016-20, Technical
Corrections and Improvements to Topic  606,  Revenue from  Contracts with  Customers, becomes effective
for the Company in 2018. The guidance  can  be  applied  either on a full retrospective  basis or on a
modified retrospective basis in which the  cumulative effect of initially applying the standard is
recognized at the date of initial application. The Company  has completed its assessment of the impacts
the standard will have on its financial  statements, and determined that the  adoption  does not have  a
material impact. In all material respects, the  Company has identified a similar amount of performance
obligations under the new guidance as compared with  deliverables previously  identified. As a  result, the
timing of  revenue recognition will generally remain the same. The Company adopted  the standard
January 1, 2018 and will use the full  retrospective method.

In February 2016, the FASB issued ASU 2016-02, Leases. This guidance is being issued to increase

transparency and comparability among organizations  by requiring the recognition of lease assets and
lease liabilities on the balance sheet and by disclosing  key  information about  leasing arrangements.  The

63

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

2. Significant Accounting Policies (Continued)

guidance should be applied using a modified retrospective approach and is effective  for the  Company
in 2019, with early adoption permitted.  The  Company is currently assessing the impact the  adoption  of
this guidance will have on the Company’s results  of  operations and  financial position.

In August 2016, the FASB issued ASU 2016-15, Statement of Cash Flows: Classification of Certain

Cash Receipts and Cash Payments. This guidance is being issued to decrease diversity in practice in how
certain cash receipts and cash payments are presented  and classified in the statement of cash flows.
This guidance should be applied on a  retrospective basis  and is  effective for the Company  in 2018, with
early adoption permitted. The Company does not believe  that the adoption of this guidance will have a
significant impact on the presentation of the statement of cash flows.

In January 2017, the FASB issued ASU 2017-04, Intangibles—Goodwill and Other: Simplifying the

Test for Goodwill Impairment. This guidance was issued to simplify the subsequent  measurement  of
goodwill by eliminating Step 2 of the  goodwill impairment test. Under the new  guidance, the
recognition of a goodwill impairment charge is calculated  based on the  amount  by  which the carrying
amount exceeds the reporting unit’s fair  value;  however, the  loss recognized should not exceed the total
amount of goodwill allocated to that reporting unit. This guidance should be applied on a prospective
basis and is effective for the Company in 2020.  The Company has early adopted this standard, which
did not have a significant impact on its consolidated financial statements.

In August 2017, the FASB issued ASU 2017-12, Derivatives and Hedging—Targeted Improvements to

Accounting for Hedging Activities. This guidance was issued to improve the financial reporting of
hedging relationships to better portray  the  economic results of  an  entity’s risk  management activities  in
its  financial statements, and to make certain targeted improvements  to  simplify  the application of the
hedge accounting guidance. For existing hedges, this guidance should be applied  using a cumulative
effect adjustment, while the presentation and disclosure guidance  should be adopted on a prospective
basis. The standard is effective for the Company  in 2019, with early adoption permitted.  The  Company
is currently assessing the impact the  adoption of  this guidance will have  on the Company’s results  of
operations and financial position.

In the first quarter of 2017, the Company  adopted  ASU 2016-09, Compensation—Stock
Compensation: Improvements to Employee Share-Based Payment  Accounting. The primary impact of
adoption is the prospective recognition  of  excess  tax  benefits  or  deficiencies  within the provision for
income taxes on the consolidated statement of comprehensive income rather than within additional
paid-in capital on the consolidated balance sheet. Further, the Company has  elected  to  continue to
estimate forfeitures expected to occur  to  determine the amount of stock compensation expense
recognized each period. The Company also elected to apply the presentation  requirements for cash
flows related to excess tax benefits or deficiencies prospectively. The  presentation requirements for  cash
flows related to employee taxes paid in  exchange for withheld shares  had no impact to any  period
presented on the consolidated statements  of cash flows as such cash flows have historically been
presented as a financing activity. There were  no cumulative effect  adjustments made to equity as  of  the
beginning of the fiscal period, as those  provisions of ASU 2016-09  were not applicable  or had  no
impact to the Company.

64

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

2. Significant Accounting Policies (Continued)

There are several other new accounting  pronouncements issued by the FASB.  Each of these
pronouncements, as applicable, has been  or  will be adopted  by the Company. Management does not
believe any of these accounting pronouncements has  had or will  have a  material impact on the
Company’s consolidated financial statements.

3. Acquisitions

Acquisition of Pramac

On March 1, 2016, the Company acquired a 65% ownership interest  in Pramac for  a purchase

price, net of cash acquired, of $60,250.  Headquartered in Siena, Italy, Pramac is  a leading global
manufacturer of stationary, mobile and  portable generators  primarily  sold  under the Pramac(cid:5) brand.
Pramac products are sold in over 150 countries through a  broad  distribution network. The  acquisition
purchase price was funded solely through cash  on hand.

The 35% noncontrolling interest in Pramac had  an acquisition date  fair value of $34,253, and was

recorded  as a redeemable noncontrolling interest  in the consolidated balance sheet, as  the
noncontrolling interest holder has within  its control the right to require the  Company to redeem  its
interest in Pramac. The noncontrolling interest holder has a put option to sell their interests to the
Company any time within five years from  the date of acquisition.  The  put  option price  is either  (i) a
fixed amount if voluntarily exercised  within  the first two years after the  acquisition,  or (ii) based on  a
multiple of earnings, subject to the terms  of the  acquisition.  Additionally,  the Company holds  a call
option that it may redeem commencing five years from the date of acquisition, or earlier upon  the
occurrence of certain circumstances. The  call option price  is based  on a multiple of earnings  that  is
subject to the terms of the acquisition. Both the put and call option only  provide for the complete
transfer of the noncontrolling interest, with no partial transfers  of  interest permitted.

The redeemable noncontrolling interest is recorded  at the  greater of the initial  fair value,
increased or decreased for the noncontrolling interests’ share of comprehensive  net income (loss), or
the estimated redemption value, with any  adjustment to the  redemption  value impacting retained
earnings, but not net income. However,  the redemption value adjustments are reflected in the  earnings

65

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

3. Acquisitions (Continued)

per share calculation, as detailed in Note 12, ‘‘Earnings  Per Share,’’ to the consolidated financial
statements. The following table presents  the changes in the redeemable noncontrolling interest:

Year Ended
December 31,

2017

2016

Balance at beginning of period . . . . . . . . . . . . . . . . . . . . . . . . .
Noncontrolling interest of Pramac . . . . . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign currency translation . . . . . . . . . . . . . . . . . . . . . . . . .
Redemption value adjustment . . . . . . . . . . . . . . . . . . . . . . . .

$33,138

$ —
1,540(1) 34,253
100
1,631
(2,124)
8,529
909
(909)

Balance at end of  period . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$43,929

$33,138

(1) Represents the additional noncontrolling interest of Pramac  resulting from  a common

control transaction between the Generac Mobile Products S.r.l. and  Pramac  UK Limited
legal entities.

The Company finalized the Pramac purchase  price allocation during the  first  quarter  of 2017,
based upon its estimates of the fair value of  the acquired  assets and  assumed liabilities.  The  final
purchase price allocation as of the balance sheet date  was as follows:

Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property and equipment
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

March 1, 2016

$ 50,716
39,889
19,138
34,471
46,775
7,698

Total assets acquired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

198,687

Short-term borrowings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term debt and capital lease obligations (including current

portion) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Redeemable noncontrolling interest . . . . . . . . . . . . . . . . . . . . . . . . . .
Noncontrolling interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

21,741
40,270

18,599
23,521
34,253
53

Net assets acquired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 60,250

The goodwill ascribed to this acquisition is  not  deductible for tax  purposes. The accompanying
consolidated financial statements include the results  of Pramac from the date  of acquisition through
December 31, 2017.

66

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

3. Acquisitions (Continued)

Acquisition of CHP

On August 1, 2015, the Company acquired  CHP for  a purchase price,  net of cash acquired,  of

$74,570. Headquartered in Vergennes, Vermont,  CHP is a leading  manufacturer  of  high-quality,
innovative, professional-grade engine powered equipment used in a wide  variety  of  property
maintenance applications, with sales primarily  in North America. The acquisition purchase price was
funded solely through cash on hand.

The Company finalized the CHP purchase  price allocation during the  fourth quarter of  2015 based

upon its  estimates of the fair value of  the acquired  assets and  assumed liabilities. As  a result, the
Company recorded approximately $75,174 of intangible assets, including approximately $36,284 of
goodwill, as of the acquisition date. The  goodwill ascribed to  this  acquisition is not deductible  for tax
purposes. In addition, the Company assumed $12,000 of debt along with  this acquisition. The
accompanying consolidated financial  statements include  the results  of  CHP from  the date  of  acquisition
through  December 31, 2017.

Pro Forma Information

The following unaudited pro forma information of the Company gives effect  to  these  acquisitions

as though the transactions had occurred on January 1, 2015. Consolidated  net sales  on a  pro forma
basis for the years ended December 31, 2016  and  2015 were $1,473,799 and $1,566,459, respectively.
The pro forma impact of these acquisitions on net income and earnings per share  for both the  years
ended December 31, 2016 and 2015 is  not significant due to amortization related  to  acquired  intangible
assets and the fair value step-up of inventory in purchase accounting. This unaudited pro forma
information is presented for informational purposes only  and is not necessarily indicative  of  the results
of operations that actually would have been achieved had the  acquisitions  been consummated on
January 1, 2015.

4. Derivative Instruments and Hedging Activities

Commodities

The Company is exposed to price fluctuations in  commodities it uses  as raw  materials; primarily
steel, copper and aluminum; and periodically utilizes commodity  derivatives  to  mitigate  the impact of
these potential price fluctuations on  its  financial results  and its economic  well-being.  These derivatives
typically  have maturities of less than eighteen months. At  both December 31, 2017  and 2016, the
Company had one commodity contract outstanding, covering  the purchases of copper.

Because these contracts do not qualify for hedge accounting, the  related gains and  losses are
recorded in cost of goods sold in the Company’s  consolidated  statements  of  comprehensive income. Net
pre-tax gains (losses) recognized were $377, $739 and $(1,909) for the years ended December 31, 2017,
2016, and 2015, respectively.

67

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

4. Derivative Instruments and Hedging Activities (Continued)

Foreign Currencies

The Company is exposed to foreign currency  exchange risk as a result of  transactions denominated

in currencies other than the U.S. Dollar.  The  Company periodically utilizes foreign currency forward
purchase and sales contracts to manage the volatility associated with  certain foreign currency purchases
and  sales in the normal course of business. Contracts typically have maturities of twelve months or less.
As of December 31, 2017 and 2016, the Company had twenty-eight and thirty-eight foreign currency
contracts outstanding, respectively.

Because these contracts do not qualify for hedge accounting, the  related gains and  losses are
recorded in other, net in the Company’s consolidated statements of comprehensive income. Net pre-tax
gains (losses) recognized for the years ended December 31, 2017,  2016 and  2015 were  $697, $(385)  and
$(624),  respectively.

Interest  Rate Swaps

In October 2013, the Company entered  into  two  interest rate swap agreements; in May 2014, the

Company entered into one interest rate  swap agreement; and in 2017, the  Company entered  into
twenty additional interest rate swap agreements.  The  Company formally documented  all  relationships
between interest rate hedging instruments  and the related hedged  items, as  well as its risk-management
objectives and strategies for undertaking these hedge  transactions. These interest  rate swap agreements
qualify  as cash flow hedges, and accordingly, the effective portions  of the gains  or losses are  reported
as a component of accumulated other  comprehensive loss (AOCL)  in the consolidated balance sheets.
The amount of gains (losses) recognized for  the years ended December 31, 2017,  2016 and 2015 were
$3,712, $535 and $(965), respectively. The  cash flows of the swaps are recognized as adjustments to
interest expense each period. The ineffective  portions  of  the derivatives’ changes  in fair value, if any,
are immediately recognized in earnings.

Fair Value

The following table presents the fair value  of the  Company’s  derivatives:

December 31,
2017

December 31,
2016

Commodity contracts . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign currency contracts . . . . . . . . . . . . . . . . . . . . . . .
Interest rate swaps . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 107
167
4,356

$

623
(150)
(1,739)

The fair value of the commodity and foreign currency contracts are included  in prepaid expenses

and other assets, and the fair value of  the interest rate swaps  are  included  in other assets  in the
consolidated balance sheet as of December 31,  2017. The fair  value of the  commodity contract is
included in other assets, the fair value  of  the foreign currency  contracts are included in other accrued
liabilities, and the fair value of the interest rate swaps are included in  other long-term liabilities in  the
consolidated balance sheet as of December 31,  2016. Excluding  the impact of credit  risk, the  fair value
of the derivative contracts as of December  31, 2017 and 2016 is  an asset of $4,703 and  a liability of

68

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

4. Derivative Instruments and Hedging Activities (Continued)

$1,295, respectively, which represents  the amount the Company would  receive or  need to pay  to  exit
the agreements on those dates.

5. Accumulated Other Comprehensive  Loss

The following presents a tabular disclosure of  changes in AOCL during  the years ended

December 31, 2017 and 2016, net of tax:

Foreign
Currency
Translation
Adjustments

Defined
Benefit
Pension Plan

Unrealized
Gain (Loss) on
Cash Flow
Hedges

Total

Beginning Balance—January 1, 2017 . . . . . . . . . . .

$(28,047)

$(11,040)

$(1,076)

$(40,163)

Other comprehensive income (loss) before

reclassifications . . . . . . . . . . . . . . . . . . . . . . .
Amounts reclassified from AOCL . . . . . . . . . . . .

Net current-period other comprehensive income . . .

15,191
—

15,191

(591)(1)
653(3)

62

3,712(2)
—

3,712

18,312
653

18,965

Ending Balance—December 31, 2017 . . . . . . . . . . .

$(12,856)

$(10,978)

$ 2,636

$(21,198)

Foreign
Currency
Translation
Adjustments

Defined
Benefit
Pension Plan

Unrealized
Gain (Loss) on
Cash Flow
Hedges

Total

Beginning Balance—January 1, 2016 . . . . . . . . . . .

$ (9,502)

$(11,362)

$(1,611)

$(22,475)

Other comprehensive income (loss) before

reclassifications . . . . . . . . . . . . . . . . . . . . . . .
Amounts reclassified from AOCL . . . . . . . . . . . .

(18,545)
—

(273)(4)
595(6)

535(5)
—

(18,283)
595

Net current-period other comprehensive income

(loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(18,545)

322

535

(17,688)

Ending Balance—December 31, 2016 . . . . . . . . . . .

$(28,047)

$(11,040)

$(1,076)

$(40,163)

(1) Represents unrecognized actuarial losses  of  $(800), net  of  tax  benefit of $209,  included in the

computation of net periodic pension  cost for the year ended December 31,  2017. Refer to Note  14,
‘‘Benefit Plans,’’ to the consolidated financial statements for additional information.

(2) Represents unrealized gains of $6,096, net  of tax  effect of $(2,384)  for  the year ended

December 31, 2017.

(3) Represents actuarial losses of $883, net of tax effect of $(230), amortized to net periodic pension

cost for the year ended December 31,  2017. Refer to Note 14, ‘‘Benefit Plans,’’ to the consolidated
financial statements for additional information.

69

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

5. Accumulated Other Comprehensive  Loss (Continued)

(4) Represents unrecognized actuarial losses  of  $(412), net  of  tax  benefit of $139,  included in the

computation of net periodic pension  cost for the year  ended December 31,  2016. Refer to Note  14,
‘‘Benefit  Plans,’’ to the consolidated financial statements for additional information.

(5) Represents unrealized gains of $876, net  of tax  effect of $(341)  for the year ended December 31,

2016.

(6) Represents actuarial losses of $941, net of tax effect of $(346), amortized to net periodic pension

cost for the year ended December 31, 2016. Refer  to  Note 14, ‘‘Benefit Plans,’’ to the consolidated
financial statements for additional information.

6. Segment Reporting

The Company has two reportable segments for financial reporting  purposes—Domestic  and

International. The Domestic segment  includes the  legacy  Generac business and the impact of
acquisitions that are based in the United  States, all of which have revenues that are  substantially
derived from the U.S. and Canada. The International segment  includes the Ottomotores, Tower Light,
Pramac and Motortech acquisitions, all of which have revenues that are substantially derived from
outside of the U.S and Canada. Both  reportable segments design  and manufacture  a wide range of
power generation equipment and other engine powered products.  The  Company has  multiple operating
segments, which it aggregates into the two reportable  segments, based on materially similar economic
characteristics, products, production processes, classes of customers and distribution methods.  All
segment information has been retrospectively applied to all  periods presented  to  reflect  the current
reportable segment structure.

Reportable Segments

2017

2016

2015

Domestic . . . . . . . . . . . . . . . . . . . . . . . . . . .
International . . . . . . . . . . . . . . . . . . . . . . . . .

$1,296,578
375,867

$1,173,559
270,894

$1,204,589
112,710

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,672,445

$1,444,453

$1,317,299

Net Sales

Year Ended December 31,

The Company’s product offerings consist  primarily of power  generation equipment  and other
engine powered products geared for  varying end customer uses.  Residential  products and commercial &
industrial products are each a similar  class  of products  based on  similar power output and end

70

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

6. Segment Reporting (Continued)

customer. The breakout of net sales by product class between residential,  commercial & industrial, and
other  products is as follows:

Product Classes

Net Sales

Year Ended December 31,

2017

2016

2015

Residential products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Commercial & industrial products
. . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 870,410
685,052
116,983

$ 772,436
557,532
114,485

$ 673,764
548,440
95,095

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,672,445

$1,444,453

$1,317,299

Management evaluates the performance of its segments  based primarily on  Adjusted EBITDA
before noncontrolling interests, which  is  reconciled to Income  before  provision  for income taxes  below.
The computation of Adjusted EBITDA is based on the  definition that is  contained in the  Company’s
credit agreements.

Adjusted EBITDA

Year Ended December 31,

2017

2016

2015

Domestic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
International . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 290,720
27,010

$ 261,428
16,959

$ 254,882
15,934

Total adjusted EBITDA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 317,730

$ 278,387

$ 270,816

Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . .
Non-cash write-down and other adjustments(1) . . . . . . . . . . . . .
Non-cash share-based compensation expense(2) . . . . . . . . . . . . .
Tradename and goodwill impairment(3) . . . . . . . . . . . . . . . . . .
Loss on extinguishment of debt(4) . . . . . . . . . . . . . . . . . . . . . .
Gain (loss) on change in contractual  interest rate(5) . . . . . . . . .
Transaction costs and credit facility fees(6) . . . . . . . . . . . . . . . .
Business optimization expenses(7) . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(42,667)
(51,988)
(2,923)
(10,205)
—
—
—
(2,145)
(2,912)
(202)

(44,568)
(54,418)
(357)
(9,493)
—
(574)
(2,957)
(2,442)
(7,316)
120

(42,843)
(40,333)
(3,892)
(8,241)
(40,687)
(4,795)
(2,381)
(2,249)
(1,947)
(465)

Income before provision for income taxes . . . . . . . . . . . . . . . . .

$ 204,688

$ 156,382

$ 122,983

(1) Includes gains/losses on disposal  of assets, unrealized mark-to-market  adjustments on  commodity

contracts, and certain foreign currency and  purchase accounting related  adjustments.

(2) Represents share-based compensation expense to account for stock options, restricted stock  and

other stock awards over their respective vesting periods.

71

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

6. Segment Reporting (Continued)

(3) Represents the 2015 impairment of  certain tradenames due  to  a  change in  brand strategy to
transition and consolidate various brands  to  the Generac(cid:5) tradename ($36,076) and the
impairment of goodwill related to the Ottomotores reporting unit  ($4,611).

(4) Represents the write-off of original issue discount  and  capitalized debt issuance costs  due  to

voluntary debt prepayments.

(5) For the year ended December 31, 2016,  represents a non-cash loss  relating to the continued 25

basis point increase in borrowing costs as  a result  of  the credit agreement leverage ratio remaining
above 3.0 times based on projections  at  that  time. For the year  ended  December 31, 2015,
represents a non-cash loss relating to a  25 basis point increase in borrowing costs as a result of the
credit agreement leverage ratio rising above 3.0  times and expected to remain  above 3.0  times
based on projections at that time. Following the May 2017  Term  Loan amendment, which removed
the pricing grid based on leverage ratio achieved,  gains or losses on changes  in contractual interest
rate will no longer be recorded in the  statements  of comprehensive  income.  Refer to Note 10,
‘‘Credit Agreements,’’ to the consolidated financial  statements in Item 8 of  this  Annual Report  on
Form 10-K for further information on  the gains and losses on changes in  the contractual interest
rate.

(6) Represents transaction costs incurred directly  in connection  with any investment, as  defined  in our
credit agreement; equity issuance, debt issuance or  refinancing; together with certain fees relating
to our senior secured credit facilities.

(7) Represents charges relating to business optimization  and  restructuring costs.

The following tables summarize additional financial  information by  reportable segment:

Assets

Year Ended December 31,

2017

2016

2015

Domestic . . . . . . . . . . . . . . . . . . . . . . . . . . .
International . . . . . . . . . . . . . . . . . . . . . . . . .

$1,606,606
413,358

$1,521,665
340,019

$1,605,043
173,592

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$2,019,964

$1,861,684

$1,778,635

Depreciation and Amortization

Year Ended December 31,

2017

2016

2015

Domestic . . . . . . . . . . . . . . . . . . . . . . . . . . .
International . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

37,962
14,026

51,988

$

$

42,346
12,072

54,418

$

$

35,327
5,006

40,333

72

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

6. Segment Reporting (Continued)

Capital Expenditures

Year Ended December 31,

2017

2016

2015

Domestic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
International . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$29,258
4,003

$26,936
3,531

$29,368
1,283

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$33,261

$30,467

$30,651

The Company’s sales in the United States  represent  approximately 74%, 77%, and 85% of total

sales for the years ended December 31,  2017, 2016  and  2015,  respectively.  Approximately  85% and
87% of the Company’s identifiable long-lived assets  are located in  the United  States  as of
December 31, 2017 and 2016, respectively.

7. Balance Sheet Details

Inventories consist of the following:

Raw material
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Work-in-process . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Finished goods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$242,239
2,544
135,558

$218,911
2,950
127,870

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$380,341

$349,731

December 31,

2017

2016

As of December 31, 2017 and 2016, inventories totaling  $6,245 and  $10,598, respectively, were on

consignment at customer locations.

Property and equipment consists of the  following:

December 31,

2017

2016

Land and improvements . . . . . . . . . . . . . . . . . . . . . . . . . . .
Buildings and improvements . . . . . . . . . . . . . . . . . . . . . . . .
Machinery and equipment . . . . . . . . . . . . . . . . . . . . . . . . . .
Dies and tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vehicles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Office equipment and systems . . . . . . . . . . . . . . . . . . . . . . .
Leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . . . .
Construction in progress . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 13,118
132,072
90,487
24,504
1,878
73,254
2,436
18,799

$ 12,079
122,747
81,687
23,269
1,474
66,929
2,319
8,654

Gross property and equipment . . . . . . . . . . . . . . . . . . . . .
Accumulated depreciation . . . . . . . . . . . . . . . . . . . . . . . . . .

356,548
(126,168)

319,158
(106,365)

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 230,380

$ 212,793

73

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

8. Goodwill and Intangible Assets

The changes in the carrying amount of goodwill  by reportable segment for the  years  ended

December 31, 2017 and 2016 are as follows:

Balance at December 31, 2015 . . . . . . . . . . . . . .
Acquisitions of businesses, net . . . . . . . . . . . . .
Foreign currency translation . . . . . . . . . . . . . .

Balance at December 31, 2016 . . . . . . . . . . . . . .
Acquisitions of businesses, net . . . . . . . . . . . . .
Foreign currency translation . . . . . . . . . . . . . .

Domestic

International

Total

$621,451
—
—

621,451
—
—

$ 48,268
46,202
(11,281)

$669,719
46,202
(11,281)

83,189
5,271
11,612

704,640
5,271
11,612

Balance at December 31, 2017 . . . . . . . . . . . . . .

$621,451

$100,072

$721,523

The details of the gross goodwill applicable to each reportable segment at December 31, 2017 and

2016 are as follows:

Year Ended December 31, 2017

Year Ended December 31, 2016

Gross

Accumulated
Impairment

Net

Gross

Accumulated
Impairment

Net

Domestic . . . . . . . . . . . . . . .
International . . . . . . . . . . . .

$1,124,644
104,683

$(503,193) $621,451
100,072

(4,611)

$1,124,644
87,800

$(503,193) $621,451
83,189

(4,611)

Total . . . . . . . . . . . . . . . .

$1,229,327

$(507,804) $721,523

$1,212,444

$(507,804) $704,640

Refer to Note 3, ‘‘Acquisitions,’’ to the consolidated financial statements for further  information

regarding the Company’s acquisitions  and Note  2, ‘‘Significant Accounting Policies—Goodwill and
Other Indefinite-Lived Intangible Assets,’’  to the  consolidated financial statements  for further
information regarding the Company’s 2015 goodwill impairment charge.

74

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

8. Goodwill and Intangible Assets (Continued)

The following table summarizes intangible assets by major category as of  December 31, 2017 and

2016:

Weighted
Average
Amortization
Years

December 31, 2017

December 31,  2016

Gross

Accumulated Net  Book
Amortization

Value

Gross

Accumulated Net Book
Amortization

Value

Finite-lived intangible assets:
Tradenames . . . . . . . . . . .
Customer lists . . . . . . . . .
Patents . . . . . . . . . . . . . .
Unpatented technology . .
Software . . . . . . . . . . . . .
Non-compete/other . . . . .

Total finite-lived

9
10
14
15
—
8

$ 52,784 $ (28,422) $ 24,362 $ 50,742 $ (20,189) $ 30,553
45,312
48,061
1,398
—
1,527

(288,623)
(82,038)
(11,771)
(1,046)
(986)

(299,074)
(91,520)
(11,915)
(1,046)
(1,537)

333,935
130,099
13,169
1,046
2,513

340,138
131,137
13,169
1,046
2,684

41,064
39,617
1,254
—
1,147

intangible assets . . . .

$540,958 $(433,514) $107,444 $531,504 $(404,653) $126,851

Indefinite-lived

tradenames . . . . . . . . .

128,321

— 128,321

128,321

— 128,321

Total intangible assets . . . . .

$669,279 $(433,514) $235,765 $659,825 $(404,653) $255,172

Refer to Note 2, ‘‘Significant Accounting  Policies—Goodwill and Other Indefinite-Lived Intangible
Assets,’’ to the consolidated financial  statements for further information regarding  the Company’s  2015
brand strategy change and resulting tradename impairment charge,  which was netted against  the gross
intangible asset balance at December 31,  2017 and 2016.

Amortization of intangible assets was  $28,861, $32,953 and $23,591 in 2017, 2016 and 2015,

respectively. Excluding the impact of  any future acquisitions, the Company estimates  amortization
expense for the next five years will be as  follows: 2018—$20,566; 2019—$18,828; 2020—$18,737;
2021—$16,927; 2022—$9,671.

9. Product Warranty Obligations

The Company records a liability for product warranty obligations  at  the time  of  sale to a  customer

based upon historical warranty experience. The  Company also records  a  liability  for specific warranty
matters when they become known and are reasonably  estimable. Additionally, the Company  sells
extended warranty  coverage for certain products. The  sales  of extended warranties are recorded as
deferred revenue, which is recognized over  the life of the  contracts following the standard warranty
period.

75

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

9. Product Warranty Obligations (Continued)

The following is a tabular reconciliation of the product  warranty liability, excluding the deferred

revenue related to our extended warranty  coverage:

Year Ended December 31,

2017

2016

2015

Balance at beginning of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Product warranty reserve assumed in  acquisition . . . . . . . . . . . . . . . .
Payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision for warranty issued . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in estimates for pre-existing warranties . . . . . . . . . . . . . . . . .

$ 31,695
43
(18,861)
21,347
1,198

$ 30,197
840
(18,691)
19,148
201

$ 30,909
351
(21,686)
20,823
(200)

Balance at end of  period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 35,422

$ 31,695

$ 30,197

The following is a tabular reconciliation of the deferred revenue related to extended  warranty

coverage:

Year Ended December 31,

2017

2016

2015

Balance at beginning of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue contracts assumed  in acquisition . . . . . . . . . . . . . . .
Deferred revenue contracts issued(1) . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of deferred revenue contracts . . . . . . . . . . . . . . . . . . . .

$ 31,080
—
27,107
(7,246)

$ 28,961
—
7,733
(5,614)

$ 27,193
291
5,978
(4,501)

Balance at end of  period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 50,941

$ 31,080

$ 28,961

(1) The increase in deferred revenue  contracts issued during 2017 was largely due to the  launch  of a

post-sale extended warranty program.

Product warranty obligations and extended warranty related deferred revenues are included in the

balance sheets as follows:

December 31,

2017

2016

Product warranty liability

Current portion—other accrued liabilities . . . . . . . . . . . . . . . .
Long-term portion—other long-term liabilities . . . . . . . . . . . .

$20,576
14,846

$20,763
10,932

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$35,422

$31,695

Deferred revenue related to extended  warranties

Current portion—other accrued liabilities . . . . . . . . . . . . . . . .
Long-term portion—other long-term liabilities . . . . . . . . . . . .

$10,002
40,939

$ 6,728
24,352

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$50,941

$31,080

76

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

10. Credit Agreements

Short-term borrowings are included in the consolidated balance  sheets as follows:

December 31,

2017

2016

ABL facility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other lines of credit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

— $

20,602

—
31,198

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 20,602

$

31,198

Long-term borrowings are included in the  consolidated  balance  sheets as follows:

December 31,

2017

2016

Term loan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Original issue discount and deferred financing  costs . . . . . . .
ABL facility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital lease obligation . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$929,000
(26,937)
—
4,690
1,367

$ 929,000
(26,677)
100,000
4,647
14,753

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: current portion of debt . . . . . . . . . . . . . . . . . . . . . . . .
Less: current portion of capital lease obligation . . . . . . . . . .

908,120
936
636

1,021,723
14,399
566

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$906,548

$1,006,758

Maturities of long-term borrowings (before considering original issue discount and deferred

financing costs) outstanding at December  31,  2017, are as follows:

2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2021 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
After 2021 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,572
1,078
599
614
931,194

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$935,057

The Company’s credit agreements originally provided for  a $1,200,000 term  loan B credit facility

(Term Loan) and currently include a  $300,000 uncommitted incremental term loan  facility. In
November 2016, the Company amended its  Term Loan to extend the maturity date  from May  31, 2020
to May 31, 2023. The Term Loan is guaranteed  by  all  of the Company’s  wholly-owned domestic
restricted subsidiaries, and is secured  by  associated collateral agreements which pledge a  first  priority
lien on virtually all of the Company’s  assets, including fixed assets and intangibles, other  than all cash,
trade accounts receivable, inventory,  and other current  assets and proceeds thereof,  which are secured
by a second priority lien. The Term Loan initially bore interest at rates  based upon either a  base  rate
plus an applicable margin of 1.75% or adjusted LIBOR rate  plus an  applicable margin  of 2.75%,

77

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

10. Credit Agreements (Continued)

subject  to a LIBOR floor of 0.75%. Beginning in the second quarter of 2014, and  measured each
quarterly period thereafter, the applicable margin related  to base rate  loans was reduced to 1.50% and
the applicable margin related to LIBOR rate  loans  is reduced  to  2.50%,  in each case, if the  Company’s
net debt leverage ratio, as defined in the Term Loan, falls below  3.00 to 1.00 for that measurement
period.

Because the Company’s net debt leverage ratio was above 3.00  to  1.00 on  July 1,  2015, it realized a

25 basis point increase in borrowing costs  in the third  quarter of 2015.  As a  result, the Company
recorded a cumulative catch-up loss of $2,381 in  the third quarter of 2015,  which represented the
additional cash interest expected to be paid while the  net debt leverage  ratio was expected to be above
3.00 to 1.00 using current forecasts at that time. The loss was recorded against  original  issue discount
and  deferred financing costs on long-term borrowings in the consolidated  balance  sheets  and as a loss
on change in contractual interest rate in  the consolidated statement of comprehensive income.

As the Company’s net debt leverage ratio continued  to  be above 3.00 to 1.00 on  July 1, 2016, the

Company recorded a cumulative catch-up  loss of $2,957  in the third quarter of 2016,  which represented
the additional cash interest expected to be paid  while the net debt  leverage ratio was expected to be
above 3.00 to 1.00 using current forecasts at that time. The  loss was recorded against original issue
discount and deferred financing costs on  long-term borrowings in the consolidated balance sheets and
as a loss on change in contractual interest rate in  the consolidated statement of comprehensive  income.

In May 2015, the Company amended certain provisions  and covenants of the  Term Loan. In

connection with this amendment and in accordance  with ASC 470-50, Debt Modifications and
Extinguishments, the Company capitalized $1,528 of fees paid to creditors as deferred financing costs on
long-term borrowings and expensed $49  of transaction fees in the second quarter  of  2015.

In November 2016, the Company amended its Term Loan to extend the maturity date  from

May 31, 2020 to May 31, 2023. In connection with this  amendment and in accordance with  ASC 470-50,
the Company capitalized $4,242 of fees  paid to creditors as original issue  discount and deferred
financing costs on long-term borrowings  and expensed $315 of transaction fees in the fourth quarter of
2016.

In May 2017, the Company amended  its Term Loan, modifying the  pricing of  the facility  by
reducing the applicable margin rates  to  base  rate plus a fixed applicable margin of 1.25% or  adjusted
LIBOR rate plus a fixed applicable margin of 2.25%. Further,  the  amendment removed  the pricing  grid
that would reduce the applicable margin  if a net  debt leverage ratio of 3.00  to  1.00 was achieved.  As a
result, the Company does not anticipate any future catch-up gains or losses  resulting from changes  in
contractual interest rates to be recorded in the statements of  comprehensive income. The  amended
Term Loan pricing is still subject to the 0.75% LIBOR floor.  In connection with this amendment and in
accordance with ASC 470-50, the Company capitalized $1,432 of fees paid to creditors as deferred
financing costs on long-term borrowings  and expensed $85 of transaction fees in the second quarter of
2017.

In December 2017, the Company amended  its Term Loan, which further reduced the applicable

margin rates to base rate plus a fixed applicable margin of 1.00% or adjusted  LIBOR rate plus  a fixed

78

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

10. Credit Agreements (Continued)

applicable margin  of 2.00%. Additionally, the  amendment eliminated  the Excess  Cash Flow payment
requirement for 2017, and will eliminate future requirements if  the Company’s secured leverage  ratio is
maintained below 3.75 to 1.00 times.  In connection with  this amendment and in accordance with
ASC 470-50, the Company capitalized $2,346 of fees paid to creditors  as original issue  discount and
deferred financing costs on long-term borrowings and expensed $38 of transaction fees in the  fourth
quarter of 2017.

As of December 31, 2017, the Company’s  secured leverage ratio was 2.50 to 1.00  times,  and the

Company was in compliance with all  covenants of the  Term Loan. There are no  financial maintenance
covenants on the Term Loan.

The Company’s credit agreements also originally provided for  a $150,000  senior secured ABL

revolving credit facility (ABL Facility). The maturity date of the ABL Facility originally was  May 31,
2018. Borrowings under the ABL Facility are guaranteed by all  of the Company’s wholly-owned
domestic restricted subsidiaries, and  are  secured by  associated collateral  agreements which pledge a
first priority lien on all cash, trade accounts receivable, inventory,  and  other  current assets  and
proceeds thereof, and a second priority lien  on all other assets, including fixed assets and intangibles  of
the Company and certain domestic subsidiaries.  ABL  Facility borrowings initially bore interest  at rates
based upon either a base rate plus an applicable margin of 1.00% or adjusted LIBOR rate  plus an
applicable margin  of 2.00%, in each  case, subject to adjustments based upon average availability under
the ABL Facility.

In May 2015, the Company amended its ABL  Facility (Amended ABL Facility). The amendment

(i) increased the ABL Facility from $150,000 to $250,000,  (ii) extended the maturity  date from  May 31,
2018 to May 29, 2020, (iii) increased  the uncommitted incremental facility  from $50,000 to $100,000,
(iv) reduced the interest rate spread by 50 basis  points and (v) reduced the unused line  fee by 12.5
basis points across all tiers. Additionally, the amendment relaxes certain restrictions  on the  Company’s
ability  to, among other things, (i) make  additional investments and acquisitions  (including foreign
acquisitions), (ii) make restricted payments  and (iii)  incur additional secured and  unsecured debt
(including foreign subsidiary debt). In  connection with  this amendment  and in accordance with
ASC 470-50, the Company capitalized $540 of new debt issuance costs in 2015.

In May 2015, the Company borrowed  $100,000 under the Amended  ABL Facility, the proceeds of
which were used as a voluntary prepayment towards  the Term Loan. In  the fourth  quarter  of 2017, the
Company repaid the entire outstanding  Amended ABL Facility balance. As of December 31, 2017,  the
Company had $249,650 of availability  under the Amended ABL Facility,  net of outstanding letters of
credit.

In March and May 2015, the Company made voluntary  prepayments of the Term Loan of $50,000

and  $100,000, respectively, which were applied to the  Excess Cash  Flow payment  requirement in  the
Term Loan. As a result of the prepayments,  the Company wrote off $4,795 of original issue discount
and  capitalized debt issuance costs during the year  ended December 31, 2015 as a loss on
extinguishment of debt in the consolidated statement of  comprehensive  income.  Similarly, in November
2016, the Company made a voluntary prepayment of $25,000, which resulted  in a $574  write-off of

79

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

10. Credit Agreements (Continued)

original issue discount and capitalized debt issuance costs during the year ended December 31,  2016 as
a loss  on extinguishment of debt.

As of December 31, 2017 and December 31, 2016,  short-term borrowings consisted  primarily  of

borrowings by our foreign subsidiaries on  local lines of credit, which totaled $20,602 and $31,198,
respectively.

11. Stock Repurchase Program

In August 2015, the Company’s Board of Directors approved a $200,000 stock repurchase program,

which the Company completed in the  third quarter  of 2016. In  October 2016, the Company’s  Board of
Directors approved an additional $250,000  stock repurchase  program.  Under the  second  program, the
Company may repurchase up to $250,000 of  its common stock  over the 24  months following the date of
approval. The Company may repurchase its common stock from time to time, in amounts and at prices
the Company deems appropriate, subject  to  market  conditions and other considerations.  The
repurchase may be executed using open market purchases, privately negotiated  agreements or other
transactions. The actual timing, number and value  of  shares  repurchased under  the program  will  be
determined by management at its discretion and will depend on a number of factors, including  the
market price of the Company’s common  stock and general market and  economic  conditions, applicable
legal requirements, and compliance with  the terms of the Company’s outstanding indebtedness. The
repurchases may be funded with cash on hand, available  borrowings or  proceeds from  potential  debt  or
other  capital markets sources. The stock  repurchase  program may  be  suspended or  discontinued at any
time without prior notice. During the years ended  December 31,  2017, 2016 and 2015, the Company
repurchased 844,500, 3,968,706 and 3,303,500 shares of its common stock, respectively, for  $30,012,
$149,937 and $99,942, respectively, all funded with cash  on hand.

12. Earnings Per Share

Basic earnings per share is calculated  by dividing net income attributable to the common

shareholders of the Company by the  weighted average number  of common shares  outstanding during
the period, exclusive of restricted shares. Except where  the result would be anti-dilutive, diluted
earnings per share is calculated by assuming the vesting of unvested restricted  stock  and the  exercise of

80

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

12. Earnings Per Share (Continued)

stock options. The following table reconciles  the numerator and the denominator  used  to  calculate
basic  and diluted earnings per share:

Numerator
Net income attributable to Generac Holdings Inc.
Redeemable noncontrolling interest redemption value

. . . . . . . .

Year Ended December 31,

2017

2016

2015

$

159,386

$

98,788

$

77,747

adjustment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

909

(909)

—

Net income attributable to common shareholders . . . . . . . . .

$

160,295

$

97,879

$

77,747

Denominator
Weighted average shares, basic . . . . . . . . . . . . . . . . . . . . . .
Dilutive  effect of stock compensation awards(1) . . . . . . . . . .

62,040,704
602,168

64,905,793
476,981

68,096,051
1,104,246

Diluted shares . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

62,642,872

65,382,774

69,200,297

Net income attributable to common shareholders per share

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$
$

2.58
2.56

$
$

1.51
1.50

$
$

1.14
1.12

(1) Excludes approximately 147,400,  15,800  and 161,400  stock  options for the  years  ended

December 31, 2017, 2016 and 2015, respectively, as  the impact  of such  awards was anti-dilutive.
Excludes approximately 1,000 shares  of restricted stock  for  the  year ended December  31, 2015, as
the impact of such awards was anti-dilutive.

81

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

13. Income Taxes

The Company’s provision for income  taxes consists  of  the following:

Year Ended December 31,

2017

2016

2015

Current:

Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$15,753
1,775
4,585

$11,717
2,047
4,460

$13,614
1,966
3,588

Deferred:

Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Change in valuation allowance . . . . . . . . . . . . . . . . . .

22,113

18,224

19,168

17,737
4,026
(2,777)

18,986
2,454

41,264
3,029
(5,585)

38,708
638

31,869
1,387
(7,326)

25,930
138

Provision for income taxes . . . . . . . . . . . . . . . . . . . . .

$43,553

$57,570

$45,236

The Company files U.S federal, U.S. state and foreign  jurisdiction tax returns that are subject  to
examination up to the expiration of the  statute of  limitations. We  believe the  tax positions taken on  our
returns would be sustained upon an exam, or  where a  position is  uncertain, adequate reserves have
been recorded. As of December 31, 2017  the Company is no longer subject to income tax examinations
for United States federal income taxes for tax years prior  to 2014.  Due  to  the carryforward of  net
operating losses, and research and development credits, the Company’s Wisconsin state income tax
returns for tax years 2007 through 2016 remain open. In addition, the Company is subject to audit  by
various foreign taxing jurisdictions for  the tax years 2012 through 2016.

The Company is currently under examination in  multiple jurisdictions  and is  working to address all

matters. While the Company does not believe any material taxes or penalties are due, there  is a
possibility that the ultimate tax outcome  of  an examination may result in differences  from what was
recorded. Such differences may affect  the provision for income  taxes in  the period  in which  the
determination is made, and could impact the  Company’s financial  results.

On December 22, 2017, the U.S. government enacted comprehensive  tax  legislation  commonly

referred to as the Tax Cuts and Jobs Act (the ‘‘Tax Act’’). The Tax Act makes  broad and complex
changes to the U.S. tax code, including, but not limited to, reducing the U.S. federal  corporate tax rate
from 35% to 21%, requiring companies to pay a one-time transition tax on certain unrepatriated
earnings of foreign subsidiaries, eliminating certain  deductions, introducing new tax  regimes, changing
how foreign earnings are subject to U.S.  tax,  and enhancing  and  extending through 2026 the  option to
claim accelerated depreciation deductions  on qualified  property.

The SEC staff issued SAB 118, which provides guidance  on accounting  for the  tax effects  of the
Tax  Act. SAB 118 provides a measurement period  that should not  extend beyond one year from the  Tax

82

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

13. Income Taxes (Continued)

Act enactment date for companies to complete the accounting under  ASC  740. In accordance with
SAB  118, a company must reflect the income tax effects of  those aspects of the  Tax Act  for which the
accounting under ASC 740 is complete. To  the extent  that a  company’s accounting for certain income
tax effects of the Tax Act is incomplete but it is able to determine a reasonable estimate,  it must record
a provisional estimate in the financial statements. If a company  cannot determine a provisional  estimate
to be included in the financial statements, it should  continue to apply  ASC  740 on  the basis of  the
provisions of the tax laws that were in  effect immediately before the enactment of the Tax Act.

The Company’s accounting for the following elements of the Tax  Act is  incomplete.  However,

reasonable estimates of certain effects were  able  to  be  made  and, therefore, provisional adjustments
were recorded as follows:

Reduction of US federal corporate tax  rate: The Tax Act reduces the federal corporate tax rate  to

21%, effective January 1, 2018. For certain of the Company’s deferred tax liabilities (DTLs),  a
provisional decrease of $28,434 was recorded to reflect  our DTLs  at the  lower corporate  tax rate, with
a corresponding net adjustment to deferred income tax benefit  of  $28,434 for  the year ended
December 31, 2017. While a reasonable  estimate of the  impact of the reduction  in the corporate tax
rate was made, it may be affected by other analyses related  to  the Tax Act, including, but not limited
to, the calculation of deemed repatriation of deferred  foreign income and the state  tax effect  of
adjustments made to federal temporary differences.

Deemed Repatriation Transition Tax: The Deemed Repatriation Transition  Tax (Transition  Tax) is a

tax on previously untaxed accumulated  and current  earnings and  profits (E&P) of certain of the
Company’s foreign subsidiaries. To determine  the amount of the Transition  Tax, the  amount  of
post-1986 E&P of relevant subsidiaries,  as  well  as the amount of  non-U.S. income taxes  paid on such
earnings must be determined, in addition  to  other factors. The  Company  made a reasonable estimate
of the Transition Tax and has concluded the  amount  was not material.

Cost recovery: While the Company has not yet completed all of the  computations necessary or
completed an inventory of our 2017 expenditures that qualify  for immediate  expensing, a provisional
benefit of $700 was recorded based on our current intent to fully expense  all  qualifying expenditures.
This resulted in a decrease of approximately $1,750 to current income  tax  payable and a corresponding
increase  in DTLs of approximately $1,050 (after considering  the effects of the  reduction in  income  tax
rates).

As the Company completes its analysis of the Tax Act; collects and prepares necessary data;  and

interprets any additional guidance issued by the U.S. Treasury  Department,  the IRS, and other
standard-setting bodies; adjustments  to the  provisional amounts may be recorded.

Global intangible low taxed income (GILTI): Because of the complexity of the new GILTI  tax

rules, the Company is continuing to evaluate this provision of the Tax Act  and the  application  of
ASC 740. Under U.S. GAAP, the Company is  allowed  to  make  an accounting policy choice of either
(1) treating taxes due on future U.S.  inclusions  in taxable income  related to GILTI as a current-period
expense when incurred (the ‘‘period cost  method’’) or (2) factoring such amounts into a company’s
measurement of its deferred taxes (the  ‘‘deferred method’’). The selection of  an accounting policy with

83

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

13. Income Taxes (Continued)

respect to the new GILTI tax rules will depend, in part, on analyzing the  Company’s global  income  to
determine whether it is expected to have future U.S. inclusions in  taxable income related  to  GILTI and,
if so, what the impact is expected to  be.  Because whether the Company expects to have  future U.S.
inclusions in taxable income related to GILTI depends not  only on the current structure  and estimated
future results of global operations, but also on the  intent and ability to modify the  structure and/or  the
business; the Company is not yet able  to  reasonably estimate the effect of this provision  of the Tax Act.
Therefore, no adjustments related to potential GILTI tax  have  been made  in the financial statements,
and  no policy decision regarding whether to record  deferred  taxes on GILTI has  been made.

Significant components of deferred tax  assets and liabilities are as  follows:

December 31,

2017

2016

Deferred tax assets:

Accrued expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating loss and credit carryforwards . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 15,138
8,060
7,933
3,795
5,522
23,771
1,064
(6,817)

$ 22,758
10,645
10,159
7,512
7,291
20,927
2,822
(4,362)

Total deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

58,466

77,752

Deferred tax liabilitites:

Goodwill and intangible assets . . . . . . . . . . . . . . . . . . . . . . .
Depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Debt refinancing costs . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . .

70,556
22,563
5,189
709

99,017

58,133
25,194
7,193
1,173

91,693

Net deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(40,551) $(13,941)

As of December 31, 2017 and 2016, deferred  tax  assets of $3,238 and $3,337,  and deferred tax

liabilities of $43,789 and $17,278, respectively, were reflected on the consolidated balance sheets.

One  of the Company’s subsidiaries, Generac Brazil, has  generated net operating losses for multiple
years. The realizability of the deferred tax assets associated with  these net operating losses  is uncertain;
therefore a valuation allowance has been recorded since  Generac Brazil’s  acquisition  on December 8,
2012 and continued through December 31, 2017.

In addition, the Company recorded a valuation  allowance  in the opening balance sheet  and as of
December 31, 2017 and 2016 related to the Pramac acquisition. The valuation allowance  represents a

84

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

13. Income Taxes (Continued)

reserve for deferred tax assets, including loss carryforwards, of  certain Pramac subsidiaries for  which
utilization is uncertain.

At December 31, 2017, the Company  had state research and  development  tax credit carryforwards

and  state manufacturing tax credit carryforwards of approximately  $13,089 and  $4,618, respectively,
which expire between 2018 and 2032.  A  valuation allowance of $1,171 has been established against
deferred tax assets for these carryforwards.

Changes in the Company’s gross liability  for unrecognized tax benefits, excluding  interest  and

penalties, were as follows:

December 31,

2017

2016

Unrecognized tax benefit, beginning  of  period . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Increase in unrecognized tax benefit for  positions taken in  current period . . . . . . . .
Statute of limitation expirations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 7,943
251
(1,072)

$7,239
704
—

Unrecognized tax benefit, end of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 7,122

$7,943

The unrecognized tax benefit as of December 31, 2017 and  2016, if  recognized, would favorably

impact the effective tax rate.

As of December 31, 2017, 2016 and 2015, total accrued interest of approximately $131, $272  and

$174, respectively, and accrued penalties  of approximately  $220, $425 and $363,  respectively, associated
with net unrecognized tax benefits are  included in  the Company’s consolidated balance sheets. Interest
and penalties are recorded as a component of income tax expense.

The Company does not expect a significant  increase or decrease to the total amounts of

unrecognized tax benefits related to  continuing operations during the fiscal  year ending December  31,
2018.

The Tax Act includes a mandatory one-time tax on  accumulated  earnings  of foreign subsidiaries,

and as a result, all previously unremitted  earnings for which no U.S. deferred  tax liability had been
accrued have now been subject to U.S. tax. Notwithstanding the  U.S. taxation  of  these  amounts,  the
Company intends to continue to invest  these earnings, as well as the capital  in these subsidiaries,
indefinitely outside of the U.S. and do  not  expect to incur  any significant additional taxes related to
such amounts.

85

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

13. Income Taxes (Continued)

A reconciliation of the statutory tax rates and the effective  tax rates for the years ended

December 31, 2017, 2016 and 2015 are as  follows:

U.S. statutory rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research and development credits . . . . . . . . . . . . . . . . . . . . .
Share-based compensation(1) . . . . . . . . . . . . . . . . . . . . . . . . .
Tax  Act impact . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended
December 31,

2017

2016

2015

35.0% 35.0% 35.0%
4.1
4.1
(1.0)
(1.4)
(1.4) —
(13.9) —
(1.1)

4.1
(2.3)
—
—
(1.3) —

Effective tax rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

21.3% 36.8% 36.8%

(1) With the adoption of ASU 2016-09  in the first quarter of  2017, excess tax benefits from
equity awards are reflected within the  provision for income taxes  rather than  within the
consolidated balance sheet. For further  information on the Company’s adoption of
ASU 2016-09, refer to Note 2, ‘‘Significant Accounting Policies—New Accounting
Pronouncements’’ to the consolidated  financial statements.

14. Benefit Plans

Medical and Dental Plan

The Company maintains medical and  dental benefit plans covering  its full-time domestic

employees and their dependents. Certain plans  are partially or fully self-funded under which participant
claims are obligations of the plan. These plans are  funded through employer and employee
contributions at a level sufficient to pay  for the  benefits provided  by the plan.  The Company’s
contributions to the plans were $14,992, $15,019, and $14,352 for  the years ended  December 31,  2017,
2016, and 2015, respectively.

The Company’s foreign subsidiaries participate in government sponsored medical benefit  plans. In

certain cases, the Company purchases supplemental medical coverage for certain employees at  these
foreign locations. The expenses related  to  these plans are not material to the  Company’s consolidated
financial statements.

Savings  Plan

The Company maintains a defined-contribution 401(k) savings  plan  for eligible  domestic

employees. Under the plan, employees  may defer receipt  of  a portion  of their  eligible compensation.
The Company amended the 401(k) savings plans effective  January 1, 2009, to add Company  matching
and non-elective contributions. The Company may contribute a matching contribution  of 50% of the
first 6% of eligible compensation of employees. The Company may also contribute a non-elective
contribution for eligible employees employed on  December  31, 2008. Both Company  matching

86

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

14. Benefit Plans (Continued)

contributions and non-elective contributions are subject  to vesting. Forfeitures may be applied against
plan expenses and company contributions. The Company  recognized $3,600, $3,400 and $3,000  of
expense related to these plans in 2017, 2016 and 2015, respectively.

Pension Plans

The Company has frozen noncontributory salaried and hourly  pension plans (Pension Plans)
covering certain domestic employees.  The  Pension Plans were frozen  effective December  31, 2008. The
benefits under the salaried plan are based upon years of service and the participants’ defined final
average monthly compensation. The benefits  under the hourly plan are based on a unit  amount  at the
date of termination multiplied by the participant’s years of credited service.  The  Company’s funding
policy for the Pension Plans is to contribute amounts at least equal to the  minimum annual  amount
required by applicable regulations.

The Company uses a December 31 measurement date for the  Pension Plans. The  accumulated
benefit obligation, reconciliation of the changes in  projected  benefit obligation, changes in  plan assets
and  the funded status of the Pension Plans are as follows:

Year Ended
December 31,

2017

2016

Accumulated benefit obligation at end  of  period . . . . . . . . . . . . . . . . . . . . . . . .

$ 72,631

$ 65,956

Change in projected benefit obligation
Projected benefit obligation at beginning of period . . . . . . . . . . . . . . . . . . . . . . .
Interest cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net actuarial loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Benefits paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 65,956
2,688
6,170
(2,183)

$ 63,894
2,747
1,363
(2,048)

Projected benefit obligation at end of  period . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 72,631

$ 65,956

Change in plan assets
Fair value of plan assets at beginning  of  period . . . . . . . . . . . . . . . . . . . . . . . . .
Actual return on plan assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Company contributions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Benefits paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 46,488
8,382
5,327
(2,183)

$ 43,985
3,820
731
(2,048)

Fair value of plan assets at end of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 58,014

$ 46,488

Funded status: accrued pension liability included in other long-term liabilities . . .

$(14,617) $(19,468)

Amounts recognized in accumulated other comprehensive loss
Net actuarial loss, net of tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(10,978) $(11,040)

The actuarial loss for the Pension Plans that was amortized from AOCL into net periodic (benefit)

cost during 2017 is $883. The amount  in  AOCL as of December 31,  2017 that is expected to be
recognized as a component of net periodic pension  expense during the  next fiscal year is $802.

87

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

14. Benefit Plans (Continued)

The components of net periodic pension cost are as follows:

Year Ended December 31,

2017

2016

2015

Interest cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected return on plan assets . . . . . . . . . . . . . . . . . .
Amortization of net loss . . . . . . . . . . . . . . . . . . . . . . .

$ 2,688
(3,011)
883

$ 2,747
(2,868)
941

$ 2,681
(3,041)
1,228

Net periodic pension cost . . . . . . . . . . . . . . . . . . . . . .

$

560

$

820

$

868

Weighted-average assumptions used to determine  the benefit  obligations are as follows:

Discount rate—salaried pension plan . . . . . . . . . . . . . .
Discount rate—hourly pension plan . . . . . . . . . . . . . . .
Rate of compensation increase(1) . . . . . . . . . . . . . . . .

3.60% 4.14%
3.62% 4.16%
n/a

n/a

December 31,

2017

2016

(1) No compensation increase was assumed  as the plans were frozen effective December 31,

2008.

Weighted-average assumptions used to determine  net periodic pension  cost are  as follows:

Discount rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected long-term rate of return on plan  assets . . . . .
Rate of compensation increase(1) . . . . . . . . . . . . . . . .

4.14% 4.39% 3.99%
6.58% 6.62% 6.75%
n/a
n/a

n/a

Year Ended December 31,

2017

2016

2015

(1) No compensation increase was assumed  as the plans were frozen effective December 31,

2008.

To determine the long-term rate of return  assumption for the plans’ assets,  the Company studies

historical markets and preserves the long-term historical relationships between equities  and fixed-
income securities consistent with the  widely accepted capital market principle that assets with higher
volatility generate a greater return over the  long run. The Company evaluates current  market  factors
such as inflation and interest rates before  it determines long-term capital market  assumptions  and
reviews peer data and historical returns to check for reasonableness and appropriateness.

88

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

14. Benefit Plans (Continued)

The Pension Plans’ weighted-average asset allocation  at December 31,  2017 and  2016, by asset

category, is as follows:

Asset  Category

Target Allocation

December 31,
2017

December 31,
2016

Minimum Maximum

Dollars

%

Dollars

%

Fixed income . . . . . . . . . . . . . . . . . . . . . . . . . . .
Domestic equity . . . . . . . . . . . . . . . . . . . . . . . . .
International equity . . . . . . . . . . . . . . . . . . . . . .
Real estate . . . . . . . . . . . . . . . . . . . . . . . . . . . .

15.0%
36.5%
17.0%
7.0%

25.0% $10,637
61.5% 25,151
25.0% 16,093
6,133
15.0%

18% $ 7,812
43% 19,615
28% 13,466
11% 5,595

17%
42%
29%
12%

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

58,014

100% 46,488

100%

The fair values of the Pension Plans’ assets at December 31, 2017  are as follows:

Quoted Prices in
Active Markets
for Identical Asset
(Level 1)

Significant
Observable
Inputs
(Level  2)

Significant
Unobservable
Inputs
(Level 3)

Total

Mutual funds . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other investments . . . . . . . . . . . . . . . . . . . . . . . .

$48,314
9,700

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$58,014

$48,314
—

$48,314

$—
—

$—

$ —
9,700

$9,700

The fair values of the Pension Plans’ assets at December 31, 2016  are as follows:

Quoted Prices in
Active Markets
for Identical Asset
(Level 1)

Significant
Observable
Inputs
(Level  2)

Significant
Unobservable
Inputs
(Level 3)

Total

Mutual funds . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other investments . . . . . . . . . . . . . . . . . . . . . . . .

$37,860
8,628

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$46,488

$37,860
—

$37,860

$—
—

$—

$ —
8,628

$8,628

A reconciliation of beginning and ending  balances  for Level 3 assets for  the  years  ended

December 31, 2017 and 2016 is as follows:

Year Ended
December 31,

2017

2016

Balance at beginning of period . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Realized gains . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$8,628

$3,675
— 4,400
553

1,072

Balance at end of  period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$9,700

$8,628

89

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

14. Benefit Plans (Continued)

Mutual Funds—This category includes investments in mutual funds that encompass both equity and

fixed income securities that are designed to provide a  diverse portfolio.  The plans’ mutual funds are
designed  to track exchange indices, and invest in  diverse industries. Some mutual  funds are classified as
regulated investment companies. Investment managers have  the ability to shift investments from value
to growth strategies, from small to large capitalization funds, and  from U.S. to international
investments. These investments are valued at the closing price reported on the active market on which
the individual securities are traded. These investments  are classified  within Level 1 of the fair  value
hierarchy.

Other Investments—This category includes investments in limited partnerships and are valued  at
estimated fair value, as determined with the  assistance of  each  respective limited partnership,  based on
the net asset value of the investment as  of  the balance sheet date,  which is  subject to judgment, and
therefore is classified within Level 3  of the  fair value hierarchy.

The Company’s target allocation for equity securities and real estate is generally between
65% - 85%, with the remainder allocated  primarily  to  fixed  income (bonds). The Company regularly
reviews its actual asset allocation and  periodically rebalances its investments to the  targeted  allocation
when considered appropriate.

At a minimum, the Company expects  to make estimated contributions of  $319 to the Pension  Plans

in 2018.

The following benefit payments are expected to be paid from the  Pension  Plans:

2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2021 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2022 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2023 - 2027 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 2,445
2,502
2,622
2,760
2,932
16,989

Certain of the Company’s foreign subsidiaries participate  in local statutory defined benefit  or other

post-employment benefit plans. These plans provide benefits  that are generally based on  years  of
credited service and a percentage of the  employee’s eligible compensation earned  throughout the
applicable service period. Liabilities recorded  under these plans are included in accrued  wages and
employee benefits in the Company’s  consolidated  balance  sheets and  are  not material.

90

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

15. Share Plans

The Company adopted an equity incentive plan (Plan) on February  10, 2010 in connection with its

initial public offering. The Plan, as amended, allows for granting  of up to 9.1  million share-based
awards to executives, directors and employees. Awards  available for grant  under the Plan include  stock
options, stock appreciation rights, restricted stock,  other share-based awards and  performance-based
compensation awards. Total share-based compensation expense  related  to  the Plan,  net of estimated
forfeitures, was $10,205, $9,493 and $8,241 for  the years ended December 31, 2017,  2016 and 2015,
respectively, which is recorded in operating  expenses in  the consolidated statements of comprehensive
income.

Stock Options—Stock options granted in 2017 have  an exercise price between $40.12 per share and

$48.98 per share; stock options granted in 2016  have an exercise price between  $33.23 per share and
$35.37 per share, and the stock options granted  in 2015 have an  exercise  price between $28.36  per
share and $49.70 per share. Stock options vest in equal installments over  four years, subject to the
grantee’s continued employment or service and  expire ten years after  the  date of grant.

Stock option exercises can be net-share settled such that the Company  withholds shares with value

equivalent to the exercise price of the  stock option awards plus the employees’ minimum statutory
obligation for the applicable income  and  other employment taxes. Total shares withheld were 9,033,
473,743 and 272,296 in 2017, 2016 and 2015, respectively, and  were based on the value of the stock on
the exercise dates. The net-share settlement has the  effect of share repurchases by the  Company as
they reduce the number of shares that would have  otherwise been issued.

Employees can also utilize a cashless for cash exercise of stock  options, such that all exercised
shares will be sold  in the market immediately. Cash  equivalent to the exercise price  of the awards plus
the employees’ minimum statutory tax obligations is remitted to the Company, with the remaining cash
being transferred to the employee. Total proceeds from  the cashless for cash exercise of stock options
were $6,951 and $1,623 in 2017 and 2016, respectively, and  are  reflected as a  financing activity in  the
consolidated statement of cash flows.

Total payments made by the Company for the  employees’ tax  obligations  to  the taxing  authorities
were $4,301, $13,056 and $9,768 in 2017, 2016  and 2015, respectively, and are  reflected  as a financing
activity  within the consolidated statements  of  cash flows.

The grant-date fair value of each option  grant is  estimated using  the Black-Scholes-Merton option
pricing model. The fair value is then amortized on a straight-line basis  over the requisite  service  period
of the awards, which is generally the vesting  period. Use  of  a  valuation  model  requires management  to
make certain assumptions with respect to selected model inputs. Expected volatility is calculated  based
on an analysis of historic and implied volatility  measures for a set  of  peer companies.  The  average
expected life is based on the contractual  term of the option using the  simplified method. The risk-free
interest rate is based on U.S. Treasury zero-coupon issues with a remaining term equal  to  the expected
life assumed at the date of grant. The  compensation  expense recognized is  net of estimated forfeitures.
Forfeitures are estimated based on actual share  option forfeiture  history. The weighted-average

91

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

15. Share Plans (Continued)

assumptions used in the Black-Scholes-Merton option pricing  model  for 2017, 2016 and 2015 are  as
follows:

Weighted average grant date fair value . . . . . . . . . . . . .

$16.84

$13.77

$19.07

2017

2016

2015

Assumptions:
Expected stock price volatility . . . . . . . . . . . . . . . . . . . .
Risk free interest rate . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected annual dividend per share . . . . . . . . . . . . . . . .
Expected life of options (years) . . . . . . . . . . . . . . . . . . .

40%

41%
41%
1.92% 1.31% 1.72%

$ — $ — $ —
6.25

6.25

6.25

The Company periodically evaluates its forfeiture rates and updates the rates  it uses in  the
determination of its share-based compensation expense. The impact of the change to the  forfeiture
rates on share-based compensation expense was not material for the  years  ended December  31, 2017,
2016 and 2015.

A summary of the Company’s stock option activity  and related information for  the years ended

December 31, 2017, 2016 and 2015 is  as follows:

Outstanding as of December 31, 2014 . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expired . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . .

Number of
Options

2,542,139
287,165
(604,088)
(6,409)
(90,793)

Outstanding as of December 31, 2015 . . . . . . .

2,128,014

Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . .

398,313
(995,469)
(47,894)

Outstanding as of December 31, 2016 . . . . . . .

1,482,964

Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . .

346,421
(287,375)
(69,880)

Outstanding as of December 31, 2017 . . . . . . .

1,472,130

Exercisable as of December 31, 2017 . . . . . . .

720,730

Weighted-
Average
Exercise Price

Weighted-
Average
Remaining
Contractual
Term (in years)

Aggregate
Intrinsic  Value
($ in thousands)

$ 9.94
45.18
3.79
50.11
37.27

15.15

33.24
2.89
37.41

27.49

40.13
10.58
41.12

33.11

26.76

8.5

$96,518

7.7

$40,271

7.5

$23,840

7.3

6.1

$25,281

$17,239

As of December 31, 2017, there was  $8,552 of total unrecognized compensation cost, net  of
expected forfeitures, related to unvested  options. The cost is expected to be recognized  over the

92

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

15. Share Plans (Continued)

remaining service period, having a weighted-average  period of  2.5 years. Total share-based
compensation cost related to the stock options for 2017,  2016  and 2015 was $4,503,  $4,366 and  $4,198,
respectively, which is recorded in operating  expenses in  the consolidated statements of comprehensive
income.

Restricted Stock—Restricted stock awards vest in equal installments over three  years,  subject to the

grantee’s continued employment or service. Certain restricted stock awards  also include performance
shares, which were awarded in the years 2014 through  2017.  The number of  performance shares that
can be earned are contingent upon Company  performance  measures over a three-year period.
Performance measures are based on a weighting of revenue growth and EBITDA margin, from which
grantees may earn from 0% to 200% of  their  target performance share award. The performance  period
for the 2015 awards covers the years 2015 through 2017, the performance period for the 2016 awards
covers the years 2016 through 2018, and the performance period  for the  2017 awards covers the years
2017 through 2019. The Company estimates  the number of performance shares that will  vest based on
projected financial performance. The fair  market  value of the restricted awards at the time of  the grant
is amortized to expense over the period  of vesting. The fair value  of  restricted awards is  determined
based on the market value of the Company’s shares on  the grant date. The  compensation expense
recognized for restricted share awards is net of estimated forfeitures.

Restricted stock vesting is net-share settled such that, upon  vesting, the Company withholds shares

with value equivalent to the employees’ minimum statutory obligation for the  applicable income and
other employment taxes, and then pays  the  cash to the  taxing authorities on behalf  of the employees.
In effect, the Company repurchases these shares and  classifies as treasury stock. Total shares withheld
were 39,500, 28,593 and 65,763 in 2017, 2016 and 2015, respectively, and were based on the value of
the stock on the vesting dates. Total payments made  by the Company for the employees’ tax obligations
to the taxing authorities were $1,591,  $952  and $3,233  in  2017,  2016 and 2015, respectively, and  are
reflected as a financing activity within the  consolidated statements of cash flows.

93

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

15. Share Plans (Continued)

A summary of the Company’s restricted  stock activity for the years ended December 31,  2017, 2016

and  2015 is as follows:

Non-vested as of December 31, 2014 . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Shares

267,284
193,117
(183,362)
(33,999)

Non-vested as of December 31, 2015 . . . . . . . . . . . . . . . .

243,040

Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

232,295
(95,858)
(18,074)

Non-vested as of December 31, 2016 . . . . . . . . . . . . . . . .

361,403

Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

211,769
(133,796)
(47,100)

Non-vested as of December 31, 2017 . . . . . . . . . . . . . . . .

392,276

Weighted-
Average Grant-
Date Fair Value

$38.72
41.31
32.56
47.77

44.16

33.56
41.93
38.30

38.18

39.91
40.60
42.48

37.77

As of December 31, 2017, there was  $7,702 of unrecognized compensation  cost, net of expected
forfeitures, related to non-vested restricted  stock awards. That cost  is expected  to  be  recognized over
the remaining service period, having a weighted-average  period of 1.7 years. Total share-based
compensation cost related to the restricted stock  for 2017, 2016  and 2015  was  $5,702, $5,127 and
$4,043, respectively, which is recorded  in operating expenses  in the consolidated statements of
comprehensive income.

During  2017, 2016 and 2015, 34,095,  19,326 and 16,260 shares, respectively,  of stock were  granted

to certain members of the Company’s  Board of Directors as a component of their compensation for
their service on the Board, of which 22,762, 19,326 and 16,260 shares, respectively, were fully vested.
Total share-based compensation cost for these  share grants in 2017,  2016 and  2015 was $1,133,  $670
and $615, respectively, which is recorded in operating expenses in the consolidated statements of
comprehensive income.

94

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

16. Commitments and Contingencies

The Company leases certain manufacturing  and  office facilities, machinery and  computer
equipment, automobiles and warehouse space under operating leases.  The  approximate aggregate
minimum rental commitments at December  31, 2017, are as follows:

2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2021 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2022 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
After 2022 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 9,497
7,786
7,496
6,647
6,633
5,865

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$43,924

Total rent expense for the years ended December 31, 2017, 2016 and 2015, was approximately

$10,845, $9,146, and $4,796, respectively.

The Company has an arrangement with a finance company  to  provide floor  plan financing for
certain dealers. The Company receives payment from the finance company  after shipment of product to
the dealer. The Company participates  in the  cost of dealer financing up  to certain  limits and  has agreed
to repurchase products repossessed by  the finance  company, but does not indemnify the finance
company for any credit losses they incur.  The  amount  financed by dealers which remained  outstanding
under this arrangement at December 31, 2017  and  2016 was approximately $36,500 and $33,900,
respectively.

In the normal course of business, the  Company is  named as a defendant in various lawsuits in

which  claims are asserted against the  Company. In the opinion  of  management, the  liabilities, if  any,
which  may result from such lawsuits are not expected to have a material adverse effect on  the financial
position, results of operations, or cash flows of the  Company.

17. Quarterly Financial Information  (Unaudited)

Quarters Ended 2017

Q1

Q2

Q3

Q4

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . .
Net income attributable to Generac Holdings Inc.

$331,814
110,486
31,845
12,842

$395,376
134,460
52,287
25,660

$457,253
157,469
72,859
39,709

$488,002
179,702
94,073
81,175

Net income attributable to common shareholders per

common share—basic:

. . . . . . . . . . . . . . . . . . . . . . .

Net income attributable to common shareholders per

common share—diluted: . . . . . . . . . . . . . . . . . . . . . .

$

$

0.22

0.21

$

$

0.42

0.41

$

$

0.64

0.64

$

$

1.31

1.30

95

Generac Holdings Inc.

Notes to Consolidated Financial Statements  (Continued)

Years Ended December 31, 2017, 2016, and 2015

(U.S. Dollars in Thousands, Except Share and Per Share  Data)

17. Quarterly Financial Information (Unaudited) (Continued)

Quarters Ended 2016

Q1

Q2

Q3

Q4

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . .
Net income attributable to Generac Holdings Inc.

$286,535
98,060
26,964
10,208

$367,376
124,147
44,082
20,888

$373,121
137,772
56,340
26,183

$417,421
154,127
77,231
41,509

Net income attributable to common shareholders per

common share—basic:

. . . . . . . . . . . . . . . . . . . . . . .

Net income attributable to common shareholders per

common share—diluted: . . . . . . . . . . . . . . . . . . . . . .

$

$

0.15

0.15

$

$

0.32

0.31

$

$

0.41

0.40

$

$

0.64

0.64

18. Valuation and Qualifying Accounts

For the years ended December 31, 2017,  2016 and 2015:

Balance at
Beginning of
Year

Additions
Charged to
Earnings

Charges to
Reserve, Net(1)

Reserves
Established for
Acquisitions

Balance at
End  of Year

Year ended December 31, 2017

Allowance for doubtful accounts . .
Reserves for inventory . . . . . . . . .
Valuation of deferred tax assets . .

$ 5,642
13,031
4,362

Year ended December 31, 2016

Allowance for doubtful accounts . .
Reserves for inventory . . . . . . . . .
Valuation of deferred tax assets . .

$ 2,494
10,582
1,523

Year ended December 31, 2015

Allowance for doubtful accounts . .
Reserves for inventory . . . . . . . . .
Valuation of deferred tax assets . .

$ 2,275
9,387
1,385

$ 346
6,164
2,455

$1,654
5,359
638

$ 481
3,739
138

$(1,842)
(4,036)
—

$(1,110)
(5,357)
—

$ (325)
(3,158)
—

$ 659
828
—

$2,604
2,447
2,201

$

63
614
—

$ 4,805
15,987
6,817

$ 5,642
13,031
4,362

$ 2,494
10,582
1,523

(1) Deductions from the allowance for doubtful  accounts equal accounts  receivable written off,  less

recoveries, against the allowance. Deductions from  the reserves for inventory excess and obsolete
items equal inventory written off against the  reserve  as items  were  disposed of.

19. Subsequent Events

On February 13, 2018, the Company signed a purchase agreement  to  acquire Selmec  Equipos
Industriales, S.A. de C.V. (Selmec), which  is headquartered in Mexico City,  Mexico. Selmec, which has
approximately 300 employees, is a designer and manufacturer  of industrial generators ranging from
10 kW to 2,750 kW. Selmec offers a market-leading service platform and specialized  engineering
capabilities, together with robust integration, project management and remote monitoring services.

96

Item 9. Changes in and Disagreements with  Accountants on Accounting  and Financial Disclosure

There were no changes in, or disagreements  with, accountants  reportable  herein.

Item 9A. Controls and Procedures

Evaluation of Disclosure Controls and  Procedures

Disclosure controls and procedures are controls  and other procedures  that  are designed to ensure

that information required to be disclosed by  us in reports  we file  or  submit under  the Securities
Exchange Act of 1934 (Exchange Act),  is  recorded, processed, summarized and reported within  the
time periods specified in the Securities and Exchange Commission  rules and  forms. Disclosure controls
and procedures include, without limitation, controls and procedures designed to ensure that such
information is accumulated and communicated to our  management, including our Chief Executive
Officer and Chief Financial Officer,  as appropriate,  to  allow for timely decisions  regarding required
disclosure.

Our management, with the participation of our Chief Executive  Officer and our Chief Financial

Officer, has conducted an evaluation  of  the design and operation of our disclosure  controls and
procedures as defined in Rule 13a-15(e)  and  15d-15(e) under  the Exchange Act  as of the end  of the
period covered by this report on Form  10-K. Based on  that evaluation, our Chief Executive Officer and
Chief Financial Officer concluded that  our  disclosure  controls and  procedures were  effective  in
providing reasonable assurance that the  information required to be disclosed  in this report on
Form 10-K has been recorded, processed, summarized and reported as of the end of  the period
covered by this report on Form 10-K.

Management’s Report on Internal Control Over  Financial Reporting

Our management is responsible for establishing and maintaining adequate internal  control over
financial reporting, as defined in Rule 13a-15(f) and 15d-15(f) under the Exchange Act.  Our internal
control over financial reporting is designed under the supervision of our Chief Executive Officer and
Chief Financial Officer to provide reasonable  assurance regarding the reliability of financial reporting
and the preparation of the consolidated  financial statements  in accordance  with U.S. GAAP.

Internal control over financial reporting includes those policies and procedures that (i) pertain to
the maintenance of records that, in reasonable detail, accurately  and fairly  reflect  the transactions and
dispositions of the assets of the Company; (ii) provide reasonable assurance that transactions  are
recorded  as necessary to permit preparation of the financial statements in accordance with  U.S. GAAP,
and that receipts and expenditures of the  Company are being  made  only  in  accordance with
authorizations of management and directors of the Company; and (iii)  provide  reasonable  assurance
regarding prevention or timely detection  of  unauthorized acquisition, use, or disposition  of  the
Company’s assets that could have a material effect  on the  Company’s financial statements.

There are inherent limitations to the  effectiveness of any internal  control over financial reporting,

including the possibility of human error or the circumvention or overriding  of the controls. Accordingly,
even an effective internal control over  financial  reporting can provide only reasonable assurance  of
achieving its objective. Because of its  inherent limitations,  internal control over financial reporting may
not prevent or detect misstatements.  Projections of any evaluation  of effectiveness  to  future periods are
subject to the risk that controls may become inadequate, because  of changes in  conditions, or that the
degree of compliance with the policies or procedures may  deteriorate.

Under the supervision and with the participation of  our Chief  Executive  Officer and  Chief
Financial Officer, our management conducted  an assessment of the effectiveness of internal  control
over financial reporting as of December  31, 2017  based on  the criteria established in the  2013 Internal
Control—Integrated Framework, issued by the Committee of Sponsoring Organizations  of  the Treadway

97

Commission (COSO). Based on this  assessment, our management has concluded that our internal
control over financial reporting was effective as of December 31, 2017.

In October 2017 and January 2018, two subsidiaries implemented the Company’s  global enterprise

resource planning (ERP) systems. In connection with those ERP system  implementations, we are
updating our internal controls over financial reporting  for  those subsidiaries as necessary, to
accommodate modifications to their  business processes  and accounting procedures. Additional
implementations are expected to occur  at our remaining locations  over a multi-year period.

Deloitte & Touche LLP, the Company’s independent registered  public  accounting  firm,  issued an
attestation report on the effectiveness  of  the Company’s  internal  control over financial reporting as of
December 31, 2017, which is included herein.

Changes  in Internal Control Over Financial Reporting

Other than the assessment of controls for  the ERP implementations noted above, there have been

no changes in our internal control over financial  reporting that  occurred during the  year ended
December 31, 2017 that have materially affected,  or are reasonably  likely to materially  affect, our
internal control over financial reporting.

Item 9B. Other Information

None.

Item 10. Directors, Executive Officers  and  Corporate Governance

PART III

The information required by Item 10  not already provided herein under  ‘‘Item 1—Business—

Executive Officers’’, will be included  in  our 2018 Proxy Statement and is  incorporated herein by
reference.

Item 11. Executive Compensation

The information required by this item will be included  in our 2018  Proxy  Statement and  is

incorporated herein by reference.

Item 12. Security Ownership of Certain Beneficial Owners and Management  and Related Stockholder

Matters

The information required by this item, including under the  heading ‘‘Securities Authorized for
Issuance Under Equity Compensation Plans,’’ will be included  in our  2018 Proxy Statement and  is
incorporated herein by reference.

Item 13. Certain Relationships and  Related Transactions, and Director Independence

The information required by this item will be included  in our 2018  Proxy  Statement and  is

incorporated herein by reference.

Item 14. Principal Accountant Fees and  Services

The information required by this item will be included  in our 2018  Proxy  Statement and  is

incorporated herein by reference.

98

PART IV

Item 15. Exhibits and Financial Statement Schedules

(a)(1) Financial Statements

Included in Part II of this report:

Reports of Independent Registered Public  Accounting  Firms . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated balance sheets as of December 31, 2017 and 2016 . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated statements of comprehensive  income for  years ended December  31, 2017, 2016  and
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated statements of stockholders’  equity for years ended December 31,  2017, 2016 and

2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated statements of cash flows  for  the years ended December  31, 2017,  2016 and 2015 . . .
Notes to consolidated financial statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Page

50
53

54

55
56
57

(a)(2) Financial Statement Schedules

All financial statement schedules have  been omitted, since  the required  information is not

applicable or is not present in amounts sufficient to require submission  of the schedule, or because  the
information required is included in the  consolidated  financial statements and notes  thereto.

(a)(3) Exhibits

See the Exhibits Index following the signature pages for a list of the exhibits being filed or

furnished with or incorporated by reference into this Annual Report on Form 10-K.

99

Pursuant to the requirements of Section  13  or 15(d) of the Securities Exchange Act  of 1934, the

Registrant has duly caused this report to be signed on its  behalf  by the undersigned,  thereunto duly
authorized.

SIGNATURES

GENERAC HOLDINGS INC.

By:

/s/ AARON JAGDFELD

Aaron Jagdfeld
Chairman, President and Chief Executive  Officer

Dated: February 26, 2018

Pursuant to the requirements of the Securities Exchange  Act of 1934,  this report has been signed

below by the following persons and on  behalf  of  the Registrant in  the capacities and on  the dates
indicated.

Signature

Title

Date

/s/ AARON JAGDFELD

Aaron Jagdfeld

Chairman, President and Chief
Executive Officer

February 26, 2018

/s/ YORK A. RAGEN

York A. Ragen

Chief Financial Officer and Chief
Accounting Officer

February 26, 2018

/s/ BENNETT MORGAN

Bennett Morgan

/s/ TODD A. ADAMS

Todd A. Adams

/s/ JOHN D. BOWLIN

John D. Bowlin

/s/ ROBERT D. DIXON

Robert D. Dixon

/s/ WILLIAM JENKINS

William Jenkins

Lead Director

February 26, 2018

Director

February 26, 2018

Director

February 26, 2018

Director

February 26, 2018

Director

February 26, 2018

100

Signature

Title

Date

/s/ ANDREW G. LAMPEREUR

Andrew G. Lampereur

Director

February 26, 2018

/s/ DAVID A. RAMON

David A. Ramon

/s/ KATHRYN ROEDEL

Kathryn Roedel

/s/ DOMINICK ZARCONE

Dominick Zarcone

Director

February 26, 2018

Director

February 26, 2018

Director

February 26, 2018

101

Exhibits
Number

3.1

EXHIBIT INDEX

Description

Third Amended and Restated Certificate  of  Incorporation of Generac Holdings Inc.
(incorporated by reference to Exhibit 3.1 of  the Company’s Annual Report on Form 10-K for
the fiscal year ended December 31, 2009).

3.2 Amended and Restated Bylaws of  Generac Holdings Inc.  (incorporated  by  reference to
Exhibit 3.1 of the Company’s Current Report on Form 8-K filed with  the SEC on
February 16, 2016).

4.1

10.1

Form of Common Stock Certificate (incorporated by reference to Exhibit 4.1 of  the
Registration Statement on Form S-1  filed with the  SEC on January 25, 2010).

Credit Agreement, Dated as of February  9, 2012, As Amended and  Restated as of  May 30,
2012, As Further Amended and Restated  as of May 31, 2013, among Generac Power
Systems, Inc., Generac Acquisition Corp., the lenders party  thereto, JPMorgan Chase Bank,
N.A., as Administrative Agent and Bank  of America, N.A. and Goldman Sachs Bank USA, as
syndication agent (incorporated by reference to Exhibit 10.2 to the  Company’s Current Report
on Form 8-K filed  with the SEC on June 4, 2013), as amended by the First Amendment dated
as of May 18, 2015.

10.2 Replacement Term Loan Amendment dated as  of November 2, 2016, among Generac  Power
Systems, Inc., Generac Acquisition Corp., the lenders party  thereto, JPMorgan Chase Bank,
N.A., as Administrative Agent, and the  other agents named  therein (incorporated by reference
to Exhibit 10.1 to the Company’s Current Report  on Form 8-K filed with the SEC on
November 3, 2016).

10.3

10.4

2017 Replacement Term Loan Amendment dated  as of May 11, 2017, among Generac Power
Systems, Inc., Generac Acquisition Corp., the lenders party  thereto, JPMorgan Chase Bank,
N.A., as Administrative Agent, and the  other agents named  therein (incorporated by reference
to Exhibit 10.1 to the Company’s Current Report  on Form 8-K filed with the SEC on May 15,
2017).

2017-2 Replacement Term Loan  Amendment dated as of December 8, 2017,  among  Generac
Power Systems, Inc., Generac Acquisition Corp., the  lenders party thereto, JPMorgan Chase
Bank, N.A., as Administrative Agent, and the other agents named therein (incorporated by
reference to Exhibit 10.1 to the Company’s  Current Report  on Form 8-K filed with  the SEC
on December 11, 2017).

10.5 Restatement Agreement, dated as of May 31, 2013, to that certain Credit Agreement, dated
as of February 9, 2012, as amended and  restated  as of  May  30, 2012, among Generac Power
Systems, Inc., Generac Acquisition Corp., the lenders party  thereto, JPMorgan Chase Bank,
N.A., as Administrative Agent, and Bank  of America, N.A. and Goldman Sachs Bank USA, as
syndication agents (incorporated by reference to Exhibit 10.1 to the Company’s Current
Report on Form 8-K filed with the SEC on June  4, 2013).

10.6 Guarantee and Collateral Agreement, dated  as of February 9, 2012, as amended and restated
as of May 30, 2012, among Generac  Holdings Inc., Generac Acquisition Corp., Generac
Power Systems, Inc., certain subsidiaries of  Generac Power Systems, Inc. and JPMorgan Chase
Bank, N.A., as Administrative Agent (incorporated by  reference to Exhibit 10.2 of the
Company’s Current Report on Form 8-K  filed with the SEC on May 31, 2012).

102

Exhibits
Number

10.7

10.8

Description

First Amendment to Guarantee and Collateral Agreement dated  as of May 31,  2013, among
Generac Holdings Inc., Generac Acquisition  Corp., Generac Power Systems, Inc., certain
subsidiaries of Generac Power Systems, Inc.  and  JPMorgan Chase Bank, N.A., as
Administrative Agent (incorporated by reference to Exhibit 10.3 to the  Company’s Current
Report on Form 8-K filed with the SEC on  June  4, 2013).

Credit Agreement, dated as of  May 30,  2012, among Generac  Power Systems, Inc., its
Domestic Subsidiaries listed as Borrowers on  the signature pages thereto, Generac Acquisition
Corp., the lenders party thereto, Bank of America, N.A. as Administrative Agent,  JPMorgan
Chase Bank, N.A. and Goldman Sachs  Bank USA,  as syndication agents, and Wells  Fargo
Bank, National Association, as Documentation Agent (incorporated  by reference to
Exhibit 10.3 of the Company’s Current Report on Form 8-K  filed with the SEC  on May 31,
2012).

10.9 Amendment No. 1 dated as of May 31, 2013, among Generac  Power Systems, Inc., its

Domestic Subsidiaries listed as Borrowers on  the signature pages thereto, Generac Acquisition
Corp., the lenders party thereto, Bank of America, N.A. as Administrative Agent,  JPMorgan
Chase Bank, N.A. and Goldman Sachs  Bank USA,  as syndication agents, and Wells  Fargo
Bank, National Association, as Documentation Agent (incorporated  by reference to
Exhibit 10.4 to the Company’s Current  Report on Form 8-K  filed with the SEC  on June 4,
2013).

10.10 Amendment No. 2 dated as of May 29, 2015, among Generac  Power Systems, Inc., its

Domestic Subsidiaries listed as Borrowers on  the signature pages thereto, Generac Acquisition
Corp., the lenders party thereto, Bank of America, N.A. as Administrative Agent,  and the
other agents named therein (incorporated by reference to Exhibit 10.1 of  the Company’s
Current Report on Form 8-K filed with the SEC  on June 1,  2015).

10.11 Guarantee and Collateral Agreement,  dated  as of May 30, 2012,  among Generac

Holdings Inc., Generac Acquisition Corp., Generac Power  Systems, Inc.,  certain  subsidiaries of
Generac Power Systems, Inc. and Bank of America, N.A., as  Administrative Agent
(incorporated by reference to Exhibit 10.4 of the Company’s Current  Report on Form 8-K
filed with the SEC on May 31, 2012).

10.12

First Amendment to Guarantee and Collateral Agreement dated as of May 31,  2013, among
Generac Holdings Inc., Generac Acquisition  Corp., Generac Power Systems, Inc., certain
subsidiaries of Generac Power Systems, Inc.  and  Bank of  America, N.A.,  as Administrative
Agent (incorporated by reference to Exhibit 10.5 to the Company’s Current  Report on
Form 8-K filed with the SEC on June 4, 2013).

10.13+ 2009 Executive Management  Incentive  Compensation Program (incorporated by reference  to
Exhibit 10.46 of the Registration Statement on Form S-1  filed with the SEC  on December 17,
2009).

10.14+ Generac Holdings Inc. Amended and Restated  2010 Equity  Incentive Plan (incorporated by

reference to Appendix A to the Definitive  Proxy Statement on Schedule 14A of  the Company
filed with the SEC on April 27, 2012)

10.15+ Generac Holdings Inc. Annual  Performance Bonus Plan  (incorporated  by  reference to

Exhibit 10.63 of the Registration Statement on Form S-1  filed with the SEC  on January 25,
2010).

103

Exhibits
Number

Description

10.16+ Amended and Restated Employment Agreement, dated  November 5,  2015, between Generac

and Aaron Jagdfeld (incorporated by reference to Exhibit 10.1 of the Company’s Quarterly
Report on Form 10-Q filed with the SEC on  November 6, 2015).

10.17+ Form of Change in Control Severance Agreement  (incorporated by reference to Exhibit 10.64
of the Registration Statement on  Form  S-1 filed with the  SEC on  January 25,  2010).

10.18

Form of Confidentiality, Non-Competition  and  Intellectual Property Agreement (incorporated
by reference to Exhibit 10.40 of the Registration Statement on Form  S-1 filed  with the SEC
on November 24, 2009).

10.19+ Form of Restricted Stock Award Agreement (incorporated by reference  to  Exhibit  10.44 of
the Registration Statement on Form S-1  filed with the SEC on January 25, 2010).

10.20+ Form of Nonqualified Stock Option Award  Agreement (incorporated by reference to

Exhibit 10.45 of the Registration Statement on Form S-1  filed with the SEC  on January 25,
2010).

10.21+ Amended Form of Restricted Stock Award Agreement pursuant  to  the 2010 Equity Incentive
Plan (incorporated by reference to Exhibit 10.3  of the Quarterly Report  on Form  10-Q  filed
with the SEC on May 8, 2012).

10.22+ Amended Form of Nonqualified Stock Option Award Agreement  pursuant to the 2010 Equity
Incentive Plan (incorporated by reference to Exhibit 10.4 of the Quarterly Report  on
Form 10-Q filed with the SEC on May  8, 2012).

10.23+ Amended Form of Restricted Stock Award Agreement with accelerated vesting  pursuant to
the 2010 Equity Incentive Plan (incorporated by reference to Exhibit 10.5 of  the Quarterly
Report on Form 10-Q filed with the SEC on  May 8,  2012).

10.24

10.25

Form of Director Indemnification  Agreement (incorporated by reference  to  Exhibit  10.51 of
the Registration Statement on Form S-1  filed with the SEC on January 11, 2010).

Form of Officer Indemnification Agreement (incorporated  by reference to Exhibit 10.52 of the
Registration Statement on Form S-1  filed with the SEC  on January 11, 2010).

10.26+ Form of Performance Share Award Agreement  (incorporated by  reference to Exhibit 10.1  of

the Quarterly Report on Form 10-Q filed with  the SEC on May 8, 2014).

10.27

Summary of Employment Arrangement with Jeffrey Mueller, President  / General  Manager—
Consumer Power, as set forth in the  Offer of Employment Letter  dated November 13, 2017.

21.1* List of Subsidiaries of Generac  Holdings Inc.

23.1* Consent of Deloitte & Touche  LLP, Independent  Registered Public Accounting Firm.

23.2* Consent of Ernst & Young LLP, Independent  Registered Public Accounting Firm.

31.1* Certification of Chief Executive  Officer pursuant to Securities  Exchange  Act Rules  13a-14(a)

and 15d-14(a), pursuant to Section 302 of the  Sarbanes-Oxley  Act of  2002.

31.2* Certification of Chief Financial Officer  pursuant  to  Securities Exchange Act  Rules 13a-14(a)

and 15d-14(a), pursuant to Section 302 of the  Sarbanes-Oxley  Act of  2002.

32.1** Certification of Chief Executive  Officer pursuant to 18 U.S.C. Section 1350,  as adopted by

Section  906 of the Sarbanes-Oxley Act of 2002.

104

Exhibits
Number

Description

32.2** Certification of Chief Financial Officer  pursuant  to  18 U.S.C. Section  1350, as adopted by

Section  906 of the Sarbanes-Oxley Act of 2002.

101* The following financial information from the Company’s Annual  Report on Form 10-K for the

fiscal year ended December 31, 2017,  filed with the SEC on February 26, 2018,  formatted in
eXtensible Business Reporting Language (XBRL): (i) Consolidated Balance Sheets at
December 31, 2017 and December 31, 2016;  (ii)  Consolidated  Statements of Comprehensive
Income for the Fiscal Years Ended December 31,  2017, December 31, 2016  and December 31,
2015;  (iii) Consolidated Statements of Stockholders’ Equity for the Fiscal  Years Ended
December 31, 2017, December 31, 2016 and December 31,  2015;  (iv)  Consolidated Statements
of Cash Flows for the Fiscal Years Ended December  31, 2017, December 31,  2016 and
December 31, 2015; (v) Notes to Consolidated Financial Statements.

*

Filed herewith.

** Furnished herewith.

+ Indicates management contract or compensatory  plan or arrangement.

105

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A B O U T   G E N E R A C

Founded in 1959. 

A leading designer and manufacturer of a wide 
range of power generation equipment and other 
engine powered products serving residential, light 
commercial and industrial markets. 

Products are available globally through a broad 
network of independent dealers, distributors, 
retailers, wholesalers and equipment rental 
companies, as well as sold direct  
to certain end users. 

Ten acquisitions completed since 2011,  
with pending acquisition of Selmec awaiting 
regulatory approval.  

Approximately 4,600 employees as of 1/1/2018. 

Global manufacturing, distribution, fulfillment and 
commercial footprint with facilities located in the 
U.S., Latin America, Europe and Asia. 

GENERAC HOLDINGS INC. - BOARD OF DIRECTORS

Todd Adams (2)
President and Chief Executive Officer,
Rexnord Corp.
Director since 2013

John D. Bowlin (2) 
Director since 2006
Former President and Chief Executive
Officer, Miller Brewing Company

Robert D. Dixon (1) (3) 
Director since 2012
Former Chief Executive Officer,
Natural Systems Utilities LLC

William “BJ” Jenkins (2)
President and Chief Executive Officer,
Barracuda Networks
Director since 2017

Andrew G. Lampereur (1)
Director since 2014
Former Executive Vice President and Chief
Financial Officer, Actuant Corporation

Bennett Morgan (2) (3) (5)
Director since 2013
Former President and Chief Operating Officer,
Polaris Industries Inc.

Aaron P. Jagdfeld (4)
President and Chief Executive Officer,
Generac Holdings Inc.
Director since 2006

David A. Ramon (1)
Chief Executive Officer,
Diversified Maintenance
Director since 2010

Kathryn Roedel (3)
Director since 2016
Former Executive Vice President and
Chief Services and Fulfillment Officer,
Select Comfort Corporation

Dominick Zarcone (1)
President and Chief Executive Officer,
LKQ Corporation
Director since 2016

(1) Member of Audit Committee
(2) Member of Compensation Committee
(3) Member of Nominating  

and Corporate Governance Committee

(4) Executive Chairman
(5) Lead Director

EXECUTIVE OFFICERS

Aaron P. Jagdfeld – 23 years of service
President and Chief Executive Officer 

York A. Ragen – 12 years of service
Chief Financial Officer

Russell Minick – 7 years of service
Chief Marketing Officer 

Jeffrey Mueller – 1 year of service
President / General Manager, 
Consumer Power 

Erik Wilde – 2 years of service
Executive Vice President,  
Industrial – Americas

Roger Pascavis – 21 years of service
Executive Vice President,  
Strategic Global Sourcing 

Patrick Forsythe – 10 years of service
Executive Vice President, Global Engineering 

GENERAC HOLDINGS INC. - SHAREHOLDER INFORMATION

STOCK EXCHANGE
Generac Holdings Inc. common
stock is listed on the New York
Stock Exchange under the ticker
symbol GNRC.

FORWARD-
LOOKING 
STATEMENTS

This annual report 
contains forward-
looking statements that 
are subject to risks 
and uncertainties.  For 
important information 
about our use of 
forward-looking 
statements and 
limitations thereof, 
please see Part I of our 
Annual Report on Form 
10-K for the year ended 
December 31, 2017, 
which is included with 
this annual report.

ANNUAL MEETING
The 2018 annual meeting
of stockholders of Generac
Holdings Inc. will be held on
Thursday, June 21, 2018,
at 9:00 a.m. central time, at 
Generac’s corporate office.

CORPORATE OFFICE
Generac Holdings Inc.
S45 W29290 Hwy. 59
Waukesha, WI 53189
262-544-4811
www.generac.com

TRANSFER AGENT  
AND REGISTRAR
Computershare, Inc. 
P.O. Box 43078
Providence, RI 02940-3078
United States of America
Telephone: 1-800-942-5909
Fax: (312) 601-2312
https://www-us.computershare.
com/investor/Contact  
www.computershare.com/investor

INVESTOR RELATIONS
CONTACT
Michael Harris
Vice President – Finance 
Generac Holdings Inc.
S45 W29290 Hwy. 59
Waukesha, WI 53189
262-506-6064
investorrelations@generac.com

INDEPENDENT AUDITORS
Deloitte & Touche LLP 
555 East Wells Street, Suite 1400
Milwaukee, WI 53202 

FORM 10-K
Our annual report on Form 10-K
was filed with the Securities and
Exchange Commission and is
available online, or upon written
request to Generac Holdings Inc.
Investor Relations.

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G E N E R A C 
G E N E R A C 
A N N U A L  
A N N U A L  
R E P O R T
R E P O R T

Generac Holdings Inc.
S45 W29290 Hwy. 59 
Waukesha, WI  53189
1-888-GENERAC  (1-888-436-3722) 

©2018Generac Holdings Inc. All rights reserved.

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