General Mills, Inc. (GIS), a leading global manufacturer and marketer of branded consumer foods, operates in five segments spanning North America Retail, Convenience Stores & Foodservice, Europe & Australia, Asia & Latin America, and Pet. In its product lineup, the company offers a broad range of popular items including ready-to-eat cereals, refrigerated yogurt, soup, meal kits, dessert and baking mixes, frozen dough products, snack bars, ice cream, pet food products, and much more. The company markets its products under a plethora of popular trademarks including Häagen-Dazs, Betty Crocker, Cheerios, and Yoplait, among others. GIS distributes its offerings through a variety of channels, including grocery stores, mass merchandisers, membership stores, e-commerce retailers, and commercial and noncommercial foodservice distributors and operators. The company also operates a chain of 466 leased and 392 franchise ice cream parlors. Founded in 1866, and headquartered in Minneapolis, Minnesota, GIS is a powerhouse in the industry.