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Golden Minerals CompanyA WORLD-LEADING BUSINESS
Genus plc
Annual Report 2014
A World Leader in Agriculture
Global demand for pork, beef and
milk continues to increase, driven by
urbanisation, population growth and
rising incomes. Our genetics enable
farmers to meet this demand with
quality and efficiency. We are world
leaders in our markets, with pioneering
technology and a deep understanding
of our customers’ needs.
“ We achieved a good performance in PIC and
ABS in 2014, whilst Asia and specifically China
was impacted by poor market conditions and
the planned investments in expanding our
porcine capacity. The strategic progress we have
made positions us well to take advantage of
improving market conditions. Although we face
some continuing headwinds, we expect to
perform in line with expectations in 2015.”
Karim Bitar
Chief Executive
01
Strategic Report
02 Genus at a Glance
04 Chairman’s Statement
06 Chief Executive’s Review
08 Market Opportunities
10 Our Business Model
16 Strategic Framework
18 Key Performance
Indicators
20 Principal Risks and
Uncertainties
22 Divisional Review
38 Financial Review
42 People
44 Corporate Social
Responsibility
Corporate Governance
48 Letter from the Chairman
50 Board of Directors and
Company Secretary
52 Genus Executive
Leadership Team
54 Corporate Governance
Statement
60 Audit Committee Report
64 Directors’ Remuneration
Report
84 Nomination Committee
Report
86 Directors’ Responsibilities
Statement
Financial Statements
87
Independent Auditor’s
Report – Group Financial
Statements
91 Group Income Statement
92 Group Statement of
Comprehensive Income
93 Group Statement of
Changes in Equity
94 Group Balance Sheet
95 Group Statement of
Cash Flows
96 Notes to the Group
Financial Statements
143 Parent Company Balance
Sheet
144 Notes to the Parent
Company Financial
Statements
Additional Information
152 Five Year Record –
Consolidated Results
153 Notice of Annual General
Meeting
IBC Advisers
2014 Highlights
GROUP REVENUE
£m
ADJUSTED PROFIT BEFORE TA X
£m
2014
2013
2012
2011
372.2
345.3
341.8
309.9
2014
2013
2012
2011
39.3
42.5
43.7
36.7
ADJUSTED BASIC EPS
PENCE
DIVIDEND PER SHARE
PENCE
2014
2013
2012
2011
46.5
49.1
50.0
41.9
2014
2013
2012
2011
17.7
16.1
14.6
13.3
Financial Highlights1
• Adjusted profit before tax of £39.3m, unchanged in constant
currency (down 8% in actual currency)
• Adjusted earnings per share of 46.5p, up 3% in constant
currency (down 5% in actual currency) with benefit of lower
tax rate
• Statutory profit before tax up 14% to £38.2m and earnings
per share up 23% to 47.7p
• Substantially improved cash conversion of 103% (2013: 77%)
• Healthy after tax return on invested capital of 19.2%
(2013: 19.9%)
• Dividend increased by 10% to 17.7p, well covered at 2.6 times
Business Highlights
• Volume growth of 8% in porcine and 5% in dairy and beef
• Double digit profit growth in PIC, in constant currency,
despite industry disease challenges
• Strong ABS rebound with profits up 12% in constant currency
• Asia results down 49% due to China investment costs and
market conditions
• Acquisition and successful integration of Génétiporc
strengthens PIC leadership
• Acceleration of the rate of porcine genetic improvement by
35% and further reduction in genetic lag
• First porcine commercial multiplication agreement signed in
China with Riverstone
• First bovine royalty agreement with ABP Food Group for
beef genetics
1 For definitions of adjusted profit, cash conversion and return on invested capital,
see Financial Review on pages 38 to 41.
Genus plc Annual Report 2014Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information02
Genus at a Glance
Pioneering Animal Genetic Improvement
Genus provides farmers with superior
genetics, so they can efficiently
produce high-quality meat and milk.
Our success has given us market-
leading positions. We have 26% of the
porcine market, excluding China, more
than double our nearest competitor,
as well as 24% in beef and 8% of
global dairy sales. The majority of our
competitors are co-operatives, making
Genus unique as a listed company.
100m+
pigs with our genetics
taken to market (MPEs)
2,300+
employees
17m+
doses of semen
per year delivered
What We Do
Genus is a world leader in applying
biotechnology to advance the
science of animal breeding
and genetic improvement.
Our technology is applicable
to all livestock species and
we currently commercialise
it in dairy, beef and pork.
We breed the world’s best pigs
and bulls, scientifically selecting
livestock whose offspring will
increase value for farmers and
food producers around the world.
In the porcine market, we offer
genetically superior boars and
sows that produce offspring with
higher carcass value and desirable
characteristics, such as feed-
efficient growth or leaner meat.
In the dairy and beef markets, our
primary product is bull semen,
enabling our customers to use
artificial insemination to improve
their herds and their efficiency.
How We Operate
Genus sells under well-known
trademarks: ‘PIC’ for pigs and
‘ABS’ for dairy and beef cattle.
Our three business units are:
• Genus PIC, which serves porcine
customers in North America, Latin
America and Europe
• Genus ABS, which serves dairy
and beef customers in North
America, Latin America
and Europe
• Genus Asia, which covers both
porcine and bovine species in the
fast-growing Asian market
Genus employs over 2,300 people,
including 79 PhD scientists. We
have five bull studs worldwide,
and two porcine genetic nucleus
farms, in South Dakota, US, and
Saskatchewan, Canada. We use
the porcine farms to improve
the genetics we supply to both
customers and third-party
producers. These producers,
known as multipliers, carry out
most of our pig breeding needs.
Where We Operate
Genus companies operate in over
25 countries on six continents.
We also sell to customers in
another 50 countries, through
distribution partners.
North America accounts for
about 41% of sales, with Europe
33% and Latin America and
Asia each representing 13%.
A shared research and development
function supports our operating
divisions, with laboratories
in Madison, Wisconsin, US.
Our corporate headquarters
are in Basingstoke, UK.
Genus plc Annual Report 2014Strategic Report03
REVENUE BY GEOGRAPHY (%)
REVENUE BY SPECIES (%)
13
North America
Latin America
Europe
Asia
Porcine
Bovine
33
41
46
54
13
£27m+
spend on R&D
per year
75+
country sales
Our Vision
Pioneering animal genetic improvement to help nourish the world.
Our Values
Our values are integral to our role as a company that helps to meet a basic human need: nourishment.
Customer Centric
We are one team, dedicated to helping customers
thrive. We anticipate their needs and help them seize
opportunities, acting as partners to improve quality,
efficiency and output. If we’re not adding value for our
customers, we stop and think again.
People Focused
We are a business rooted in science but built around
our people. We inspire, challenge and support everyone
to perform, develop and grow. We treat others with
respect and we invite views and feedback to help
us improve.
Results Driven
We are proactive, determined to be the best we can
be and to exceed expectations. We redefine standards
for ourselves, our customers and our industry. Every
one of us takes pride in delivering the highest level of
performance. If something can be improved, we find a
simpler, better way to do it.
Pioneering
We are an innovative, forward-thinking company.
We have the courage and confidence to explore new
ideas and the energy and enthusiasm to deliver them.
We are creative, tenacious and resourceful in every area
of our work.
Responsible
We are ethical to our core. We feel a deep sense of
responsibility to our customers, colleagues, animals,
communities and shareholders. We are honest, reliable
and trustworthy. We mean what we say and do what
we say.
Genus plc Annual Report 2014Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information
04
Chairman’s Statement
“ The Board is focused on the Group’s continued
growth, its research and development capabilities,
and its expansion into new markets. We will
continue to support the implementation of our
strategy, as Genus seeks to benefit from the large
and growing opportunity for animal genetics.”
2014 was a challenging year for
Genus and the Board is well aware
that it was not a rewarding year for
shareholders. The Group’s results
for the year were unchanged in
constant currency but lower in
actual currency, due to the strength
of Sterling in the year. Despite
the challenging environment
resulting from unexpected disease
outbreaks and Chinese market
conditions, our team of 2,300
employees in over 25 countries has
enabled Genus to achieve much
more significant progress than
the headline numbers suggest.
I thank them for their commitment
and hard work during the year.
The most visible evidence of
this strategic progress is the
acquisition of Génétiporc, which
is meeting its objectives and
already making an important
contribution to performance as
well as strengthening the genetic
pool within PIC. We also made
important progress in areas such as
accelerating genetic improvement
and adjusting the way we address
key markets such as China. You
can read more about the Group’s
performance and progress in
Karim’s report on pages 6 and 7.
Tough conditions within our markets
have challenged us to sharpen our
knowledge of the dynamics and risks
of our business, and how we can
respond effectively. Such capabilities
can only be deployed if the
management team is of sufficient
calibre. Since Karim became CEO,
he has created an outstanding
leadership team with a mix of
existing people in revised roles and
new recruits to fill the gaps. As a
Board we are now witnessing the
impact that this team is beginning to
have and it reinforces our confidence
in our ability to create sustainable
value from the large strategic
opportunity which Genus has.
Strengthening the Board
The appointments of two new
Non-Executive Directors strengthen
the Board, as we seek to grow
the business. Both of them bring
experience and knowledge that
will have great value to Genus.
Professor Duncan Maskell joined
us on 1 April 2014. He is one of the
most senior scientists at Cambridge
University and has been instrumental
in co-founding several biotech
companies. He also has extensive
experience in advising companies
on science and innovation.
Lykele van der Broek joined the
Board on 1 July 2014. Before
his retirement from Bayer
CropScience, a division of Bayer
AG, he held a number of senior
international roles, including
heading its BioScience division.
After eight years on the Board,
Professor Barry Furr has indicated
that he feels it is time to step
down and so will retire at the
Annual General Meeting in
November 2014. Barry has provided
invaluable scientific advice, in
his role as Scientific Adviser to
our Research and Development
Portfolio Management Team and
the Science Committee he chaired
before that. On behalf of the Board,
I would like to thank him for his
enormous contribution and to wish
him well for the future. Duncan
Maskell will become our Scientific
Adviser on Barry’s retirement.
During the year, we also
welcomed Dan Hartley as our
new Group General Counsel
and Company Secretary. Dan
brings a wealth of legal and
biotech experience to Genus.
Genus plc Annual Report 2014Strategic Report05
It is important that as a Board we
are close to the markets in which
Genus operates, so we can make
the right strategic choices. This
year the Board visited China, which
was extremely valuable given the
impact it had on the Group’s results.
Our visit helped us to understand
at first hand the customers and
markets there, as we refined our
strategy for the country. In 2013,
the Board visited Italy and in 2015
we plan to visit Brazil, enabling
us to cover three key continents
over a three-year period.
You can read more about
how the Board operated in
2014 and the importance we
attach to good governance
in the Corporate Governance
section on pages 48 to 86.
Dividend
The Board is always aware
that it directs the Company
on the shareholders’ behalf.
Providing attractive returns to
shareholders is an important
part of our corporate goals.
The Board is therefore
recommending a final dividend of
12.2 pence per share, which together
with the interim dividend of 5.5
pence per share, will result in a
dividend for the year of 17.7 pence
per share, an increase of 10% over
last year’s dividend. This continues
our progressive dividend policy and
reflects the Board’s confidence in
Genus’s future. It is proposed that
the final dividend will be paid on
5 December 2014 to shareholders
on the register at the close of
business on 21 November 2014.
Summary
In summary, the Board is focused
on the Group’s continued growth,
its research and development
capabilities, and its expansion into
new markets. We will continue to
support the implementation of
our strategy, as Genus seeks to
benefit from the large and growing
opportunity for animal genetics.
Bob Lawson
Chairman
2 September 2014
“The Board is
recommending
a final dividend
of 12.2 pence
per share.”
Genus plc Annual Report 2014Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information06
Chief Executive’s
Review
We experienced a challenging year in 2014. While
our overall results fell short of our growth objectives,
our performance across most of the world outside
China was strong. This was encouraging given
challenges previously announced such as porcine
epidemic diarrhoea virus (‘PEDv’). Despite our
results in China, we continue to believe the
opportunity there is large, that we are laying the
right foundations for long-term success and have
adapted our strategy to ensure this.
We continued to make good
progress across our key strategic
initiatives, with the acquisition
and successful integration of
Génétiporc in October 2013
being a highlight. We accelerated
genetic improvement across our
species, which will help extend our
product leadership and as market
conditions improve, we are well
positioned to accelerate growth.
Group Performance
Overall performance across
Genus was mixed. Genus ABS
and PIC grew in double digits, in
constant currency, but profits in
Asia, and specifically China, were
sharply lower. Sterling’s strength
also substantially affected our
reported results, as we earn much
of our profit in US Dollars or related
currencies. Adjusted profit before
tax including joint ventures was
£39.3m, 8% lower than in 2013 but
unchanged in constant currency.
Volumes grew 8% in porcine and
5% in dairy and beef, contributing
to 8% revenue growth (12% in
constant currency). Génétiporc
and Asia led porcine volume
growth. In bovine, Latin America
rebounded strongly and our
Indian business performed well.
Genus ABS increased profits by
12% in constant currency, with
all regions contributing, and a
strong performance from our beef
business. Genus PIC profits rose
10% in constant currency, with
contributions from the Génétiporc
acquisition, continued good
growth in Latin America and solid
trading in North America, despite
disease affecting the industry.
In Asia, the reduction in Chinese
porcine profit was principally
caused by our planned investments
in capacity combined with very
adverse market conditions for pig
producers in the first half of this
calendar year, but there is evidence
these conditions are improving.
Strategy
The market opportunity for
animal genetics is large and
growing, driven by increasing
animal protein consumption by
a rising and increasingly urban
global population. To meet this
demand, farmers are increasingly
employing technology, larger-scale
production and the best genetics.
Genus’s clear global leadership in
porcine, dairy and beef is a firm
foundation for growth. We have
continued to execute vigorously
the strategy we announced
in 2012 and made substantial
progress during the year.
In October 2013, we acquired
Génétiporc, the Americas’ second-
largest porcine genetics company,
for £22m. In February 2014, our
Brazilian joint venture acquired
Génétiporc do Brasil. This has
enhanced our leadership in the
Americas and brought valuable
additional genetic traits into our
porcine pure lines. We have rapidly
integrated their operations and are
on track to deliver the expected
US$11m (£6.7m) of annual synergies
by the end of the second year.
In China, our joint venture with
Besun and our wholly-owned
porcine nucleus farm, Chun Hua,
became fully operational. These
have enabled us to introduce
new products and the latest
genetics into China, and more
than doubled our capacity there.
We are already seeing the benefit,
with customers such as New Hope,
China’s largest feed producer
and a top ten integrated pork
producer, selecting PIC genetics.
Our additional Chinese capacity
brought expected start-up costs
and greater exposure to commodity
prices at a challenging time in
the porcine market there. We are
adjusting our strategy to deliver,
where possible, future capacity
increments through commercial
multiplication agreements. We
recently announced an agreement
with Riverstone, a US-led group
investing in China, to become a
commercial multiplier and a royalty-
based customer there. This approach
will reduce the number of porcine
joint ventures we execute and reduce
investment and commodity risk.
Genus plc Annual Report 2014Strategic Report07
Our People
In November 2013, Dr Denny Funk
retired as Chief Scientific Officer
and head of R&D after 19 years of
service. We wish him well and are
grateful for his many contributions.
Dr Jonathan Lightner has joined
us from DuPont Pioneer, where
he was head of agricultural
biotechnology, to replace Dr Funk.
His broad experience in genetics
and focus on intellectual property
is already proving very valuable.
Saskia Korink Romani became
Chief Operating Officer of ABS and
has moved to Madison, Wisconsin
to lead that business. Tom Kilroy,
our Group General Counsel and
Company Secretary, left to pursue a
commercial career and Dan Hartley
replaced him, joining from Shire plc
where he was Senior Vice President
and International Counsel. Overall,
our Genus Executive Leadership
Team (‘GELT’) is highly talented
and working well together.
Our employees’ energy, ability
and passion are fundamental to
our success. During the year, we
further strengthened our people
management practices, training
and talent development. We also
conducted our first employee survey,
with 80% participating. The results
showed significant commitment to
our vision, values and strategy.
Outlook
We are cautiously optimistic that
2014’s challenges are starting to
abate. While PEDv is still affecting
our royalty revenues, there are signs
that producers are learning to cope
with it. The severe downturn in
Chinese pig prices in 2014 has led to
a reduction in the sow herd, which
should better balance supply and
demand in 2015. Additionally, the
outlook for harvests in the Northern
Hemisphere appears favourable
which should lead to lower input
costs for our customers. Although
some headwinds remain, our
business is positioned to accelerate
growth and we expect to perform
in line with expectations in 2015.
Karim Bitar
Chief Executive
2 September 2014
During the year, we signed our
first bovine royalty agreement
with ABP Food Group, the UK’s
largest integrated beef processor, to
develop proprietary indices for beef
bulls and deliver superior genetics
into their supply chain. We are also
creating a beef nucleus herd, to
accelerate genetic gain and increase
our control of the resulting genetics.
Our Research and Development
(‘R&D’) programmes used advanced
selection techniques to accelerate
genetic gain in the porcine nucleus
herds. We also reduced further
the lag between the genetics in
the porcine nucleus and those on
customers’ farms so they see the
benefits of improved genetics more
quickly. In dairy, the initial bull calves
born from our recently established
elite female herd included two
with genomic test scores among
the highest ABS has ever seen.
These should start producing in
late 2015. The project to develop
a novel proprietary method of
producing sexed bovine semen
achieved an important milestone in
successfully completing large-scale
field trials. In July 2014, we initiated
US legal proceedings against
Sexing Technologies, the current
provider of sexed semen, alleging
abuse of its monopoly position.
“Although some
headwinds remain, our
business is positioned
to accelerate growth and
we expect to perform in
line with expectations
in 2015.”
Genus plc Annual Report 2014Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information08
Market Opportunities
The Animal Genetics Market – Large and Growing
Global demand for animal protein is significant and
growing. Meeting this demand is becoming more
difficult as urbanisation increases, competing needs
for land and water intensify and consumers require
affordable, safe and high-quality animal protein.
Genetics is critical to solving this global challenge,
presenting a £3–4 billion gross profit opportunity.
Three key drivers impact the use of high-quality
animal genetics.
Growth in Protein
Consumption
Animal protein consumption
affects demand for animal genetics
globally. Demand for animal protein
continues to grow by 1–3% per
year, and is rising particularly in
emerging markets such as Brazil,
Russia, India and China, where
urbanisation is increasing rapidly.
The chart below shows that this
powerful trend – coupled with a
continually rising global population
– will continue for decades to come.
WORLD POPULATION GROWTH
1990 –2050
BILLION
WORLD PRODUCTION 1
M TONNES
Milk
Pork
Beef
+1.8%
2022
2014
p.a.
905
786
+1.3%
2022
2014
p.a.
127
114
+1.5%
2022
2014
p.a.
77
68
6.3
6.0
5.7
5.4
3.2
3.3
3.3
3.3
3.4
3.4
3.4
3.4
GROSS PROFIT POTENTIAL OPPORTUNIT Y
IN THE GENETIC IMPROVEMENT MARKET
M TONNES (2014) 2
Milk
Pork
Beef
100%=786m tonnes
100%=114m tonnes
100%=68m tonnes
30-40%
60-70%
93-95%
2050
2045
2040
2035
2030
2025
2020
2015
2010
2005
2000
5.1
4.7
4.3
4.0
3.6
3.2
2.9
3.3
3.3
3.3
1995
1990
2.6
2.3
3.2
3.0
Urban
Rural
Source: United Nations, Department of
Economic and Social Affairs, Population
Division (2014).
As consumers move from an
agricultural lifestyle to an urban
setting, they become wealthier
and keener on consuming animal
proteins such as milk in India and
pork in Russia, where consumption
in the last five years has increased
by 21% and 25% respectively.
55-65%
5%
20-30%
10%
5%
1-2%
£1.0bn
£1.3bn
Value of Genetics Gross Profit Potential
£1.5bn
n Remaining market
n Other genetically improved material2
n Genus’s footprint3
1. FAO Stat; OECD-FAO.
2. FAO: ‘State of the world’s genetic resources’ (Rome, 2007).
3. Estimates based on Genus data.
Genus plc Annual Report 2014Strategic Report09
“Demand for animal protein continues
to grow by 1–3% per year particularly
in emerging markets.”
Farmers’ Use of Technology
Farmer Profitability
Farmers increasingly use high-quality
genetics to meet demand. In dairy, artificial
insemination (‘AI’) use has reached
70% in the US, with large enterprise
and commercial herds providing half
of US milk production. In Mexico and
India, AI is now used in around 50% of
the herds, while in Brazil it is 13%.
In porcine, scale and integration drive the
use of high-quality genetics. Large-scale
integrated pork production continues
to grow and now accounts for 60% of
production in the US and 85% in Brazil.
Large-scaled farming production in China
grew from 11% in 2008 to 20% in 2014.
Short-term, farmer profitability also
affects the use of high-quality animal
genetics. Low feed costs and high output
prices give farmers cash flow to invest in
genetics that can significantly boost their
efficiency and long-term profitability.
Milk, pork and beef profitability varies
around the world, with markets at different
stages of the cycle. For example, in the
US, pork producers are considering
expansion due to record pig prices, while
Chinese pig producers await a market
rebound before upgrading their genetics.
Summary
In summary, the animal genetics market is large and
continues to grow, as more technology is used to
address the productivity challenge and meet the
growing demand for milk, pork and beef.
Genus plc Annual Report 2014Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information10
Our Business Model
Genus’s Competitive Advantages
Genus’s business model is built on a number of
competitive advantages, which help us to create
value. Our strategy (see pages 16 and 17) helps us
to reinforce and build on these advantages.
Our competitive edge comes from:
• continuously improving our
proprietary lines of breeding animals,
using the best science available;
• our global distribution capability,
through our supply chain, technical
service and sales network;
• long-lasting customer relationships,
enhanced by our services to
help farmers get the best from
our products; and
• a business model and multi-species
approach that allow us to continually
strengthen and leverage our
technology platform.
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Realis
Global Su p p l y
C h a i n
Robust Genetic
Improvement
Genus accelerates
genetic improvement
by exploiting the rapid
advances in molecular
and genetic biology. Our
proprietary techniques
help us determine the
best animals to mate, so
our customers see faster
genetic gains. We use
proprietary indices of
desirable animal traits
to determine breeding
goals. We have our own
elite animals, which we
supplement with genetics
from outside our herds.
Our research division
supports these
programmes, through
its work in areas such
as gender skew and
disease resistance (see
pages 34 to 37). We
employ more than 100
scientists and technicians,
and collaborate with
universities, consortia
and others.
Realised Product
Differentiation
Understanding customers’
needs helps us to
develop outstanding and
differentiated products
and services. Consumers
around the world have
different preferences
and we tailor our genetic
programmes to deliver a
wide range of products
to help our customers
meet these needs.
Global Supply Chain
Supplying a biological
product globally requires
complex supply chain
operations. In our porcine
business, third-party
multipliers and customers
provide more than 95%
of our pig-breeding
requirements. This
network of multiplication
partners is a significant
strength, allowing us to
meet demand for our
genetics while reducing
our exposure to farming
and commodity risk.
In dairy and beef, Genus
ABS uses a mix of
employees, independent
representatives and
distributors, to efficiently
reach customers
and build loyalty.
Technical Support
Services
Ensuring our products
meet expectations is
critical to customer
loyalty. Experienced
technical service teams
therefore help our
customers to achieve the
best results in areas such
as nutrition, reproduction,
health management
and genetics.
For example, our global
Genetic Management
System helps dairy
customers select the
right bulls to meet their
genetic goals. In porcine,
we provide performance
comparisons across
our customers, so they
can benchmark the
benefit they get from
our genetics against
industry peers.
Key Account
Management
Genus has long-lasting
customer relationships.
In porcine, our customers
are increasingly under
multi-year royalty
contracts, through
which customers pay
us for the performance
and value we deliver. In
2014, 70% of our global
porcine volumes were
under royalty contracts.
In bovine, we sell
most of our semen by
the dose and use our
services to build strong
relationships. Our
customer segmentation
and account management
allow us to focus on
customers who value
these relationships most.
Genus plc Annual Report 2014Strategic Report
11
Genomic Based Pedigree Selection
(‘GBPS’)
PIC leads the way in using genomics to make
breeding more accurate. Over the last two years,
our R&D team has increased selection accuracy
by 35%, with a marked effect on the rate of
genetic progress. The team has developed
proprietary genomic chips for sampling pigs’ DNA
more intensively and uses sophisticated statistical
techniques of imputation to enhance this genetic
information at lower cost.
Faster genetic improvement strengthens customer
loyalty and increases our competitive lead. PIC has
implemented GBPS throughout its global supply
chain and, during 2015, customers should start to
see the benefits, worth an estimated 60 cents per
pig per annum to them. We are now exploring the
same techniques to increase product differentiation
in Genus ABS, by applying genomic prediction of
proprietary traits developed through our Real
World Data programme.
Genus plc Annual Report 2014Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information1. Robust Genetic Improvement12
2. Realised Product
Differentiation
Embryo Transfer into India
India is the world’s largest dairy market but a
typical Indian cow produces only 2,000 litres of
milk, compared with 10,000 litres in the US, per
annum. Indian farmers therefore want access to
high-quality genes, to improve milk yield, quality
and sustainability. However, local conditions have
prevented genetic improvement, including a ban
on importing live bulls and restrictions on
importing semen.
To address this, ABS imported embryos from elite
North American genetics and implanted them
in carefully selected heifers. The first resulting
embryo transfer (‘ET’) bull, Pioneer, was born in
2012 and began producing semen within a year.
Genus now has five ET bulls and two ET heifer
calves, with more pregnancies in progress.
Compared with local bulls, farmers have been
willing to pay significant premiums for access
to these differentiated genetics.
Genus plc Annual Report 2014Strategic Report3. Global Supply
Chain
13
Reducing Genetic Lag
PIC’s genetic nucleus herds contain 6,000 sows.
Along with the 170,000 sows in our global supply
chain, they support our customers in producing
110m pigs annually. Two years ago, PIC
implemented a unique global genetic
dissemination programme, so customers would
benefit more quickly from accelerated genetic
improvements in the nucleus herds. A single
global team using consistent tools and methods
ensures optimum gene dissemination, by
controlling and monitoring matings throughout
the supply chain. We also rationalised capacity
and invested to provide a critical mass of animals
by region. Now, elite animals anywhere in the
supply chain can provide quick dissemination up
or down the chain. Over a two-year period, this
programme has reduced global genetic lag – the
difference in genetic merit from the nucleus herd
to the commercial pig – by 0.9 years to 3.5 years,
delivering an extra US$2.21 of genetic value per
slaughter animal to customers.
Genus plc Annual Report 2014Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information14
4. Technical Support
Services
Valiant Foam-Active Wipes
Disinfecting cows’ teats is essential for preventing
environmental mastitis, which affects the cow’s
health and milk quality. Existing cleaning methods
add time and labour to the milking process, while
the quick and easy wipes used on many farms are
less effective. To solve this problem, Genus ABS
invented Valiant Foam-Active Wipes, the only
foaming chlorine dioxide pre-wipe on the market,
which is 100 times more effective than other teat
wipe products. The wipes particularly help
customers with larger herds to protect their
animals, without adding time to milking routines.
Since its UK launch in 2013, sales have been double
our expectations, as farmers see real productivity
and health improvements in their herds. We are
now rolling out the wipes internationally, so our
other customers can benefit too.
Genus plc Annual Report 2014Strategic Report5. Key Account
Management
15
Groundbreaking Partnership
in the Philippines
Commercial pig production involves high up-front
investment and a long production cycle. This can
be a barrier for existing or aspiring producers,
particularly in developing countries like the
Philippines. But through our innovative partnership
with the Bank of the Philippine Islands, producers
can now access funding on favourable terms
– together with technical insight and support from
Genus PIC – if they set up, expand or improve their
herds with our genetics. Producers receive a
package of valuable financial and technical
support while our team builds a relationship with
them, demonstrating our expertise and the value
of our products and services. The partnership has
already helped three customers to secure loans
totalling £4.6m, with a range of other projects in
development or under discussion.
Genus plc Annual Report 2014Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information16
Strategic Framework
Goals and Strategy for Growth
Genus has a robust strategy to meet its corporate
goals and capture the very significant growth
opportunities in the animal genetics market.
Find Out More
Corporate Goals
Performance
Our key performance indicators
measure how we are achieving
our goals.
Read more about this on pages 18 and 19
Risk
We look to understand and mitigate the
risks to achieving our strategic goals.
Read more about this on pages 20 and 21
Strategic Progress
Each of our divisions and our R&D
function has strategic priorities that
support our Group strategy.
Read more about this on pages 22 to 37
Our corporate goals are to:
1.
Create Genetic
Improvement
Being the pioneer and leading in genetics
is vital for our continued success
2.
Deliver Volume
Growth
Our market relevance is measured by the
number of animals on farms using our genetics
3.
Drive Profitability
To capture our share of the value we create
through superior genetics
4.
Generate Cash
To return to shareholders in increasing
dividends and to reinvest in the business
Genus plc Annual Report 2014Strategic Report17
Our Strategy
Our strategy for growth has four elements:
Increasing
Genetic
Control and
Product
Differentiation
Targeting Key
Markets and
Segments
Tailoring the
Business
Model
Strengthening
Core
Competencies
To maintain and enhance
our product leadership
To have the right offering
for the right customers
To adapt our approach to
suit different markets
To have the skills we need
to implement our strategy
We do this by:
• enhancing our use of
genomics, to strongly
accelerate the rate of
genetic improvement;
• increasing our control
of bovine genetic
development, through
elite female herds and
proprietary indices;
• investing in proprietary
technologies, with a
focus on disease
resistance and gender
skew; and
• collaborating with
universities and
biotechnology
companies on the latest
developments in
quantitative and
molecular genetics.
We do this by:
• ensuring we have the
right products, in the
critical geographies, to
meet the needs of our
target customers, which
are typically:
– integrated pork
producers and
farrow-to-finish
pig producers
– enterprise and large
commercial dairies
• aligning our products
and services to key
customer segments,
which value our
genetics and technical
services; and
• investing for growth in
the BRIC economies,
while strengthening our
position in more mature
markets such as the US
and Europe.
We do this by:
• developing products
that meet each market’s
specific requirements;
• ensuring we have the
right commercial model,
notably:
– transitioning from
direct sales to
royalties in our
porcine business,
where appropriate
– matching our
resources to
customers, using
cost to serve
and customer
segmentation
• working with joint
venture partners,
to access or create
capacity to serve
new markets.
We do this by:
• developing our
marketing capability
and strengthening
our key account
management;
• strengthening our
supply chain, allowing
us to deploy genetics
more efficiently and
cost effectively to
our customers;
• stepping up our
technical support to
customers; and
• enhancing our people
management, and
transferring people
and skills to key
target markets.
Genus plc Annual Report 2014Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information18
Key Performance
Indicators
We monitor and measure our strategic progress by reference
to our four corporate objectives:
1. Create Genetic Improvement 3. Drive Profitability
2. Deliver Volume Growth
4. Generate Cash
1. Create Genetic Improvement
PORCINE GENETIC IMPROVEMENT INDEX
(US$)
Measures the genetic gain we achieve in our porcine nucleus herds.
2014
2013
2012
2011
0.90
1.80
1.40
2.40
Performance
Genetic gain worth US$2.40,
up US$0.60, as a direct result
of implementing genomic
selection technology.
$2.40
Definition
The index measures the marginal
economic value improvement in
customers’ US$ profitability, per
commercial pig per year, on a rolling
three-year average. The prior year’s
index has been updated to fully
reflect the inclusion of genomic
selection and updated economic
values of pork production.
NET MERIT RANKINGS
(DAUGHTER-PROVEN BULLS)
Monitors our success in developing bulls that are highly ranked, because of
their genetic performance and economic merit.
2014
2013
2012
2011
30
30
31
28
33
Performance
Genus maintained a strong industry-
leading line-up, demonstrating the
quality of the product. Currently,
more than 80% of Genus’s bovine
sales come from proven bulls.
Definition
The number of our bulls listed
in the top 100 Net Merit US$
rankings, for Holstein progeny
tested generally available sires.
2. Deliver Volume Growth
DAIRY AND BEEF VOLUME GROWTH (%)
Tracks our global unit sales growth in dairy and beef.
5
5
8
2014
2013
2012
2011
5%
PORCINE VOLUME GROWTH (%)
11
8
2014
2013
2012
2011
8%
6
6
7
PORCINE GENETIC
IMPROVEMENT INDEX
(US$)
Performance
Volumes grew over 5% to
17.4m doses, with the strongest
growth in Brazil and particularly
India, where we benefited from
increased sales of lower-priced
locally produced semen.
Definition
The change in volume of dairy,
beef and sorted units of semen,
delivered to customers in the year.
Tracks the growth in the number of pigs with PIC genetics globally.
Performance
Volumes grew 8% to 108.8m
MPEs with growth coming from
our Génétiporc acquisition, Asia
and Latin America. Royalty
volumes were adversely affected
by PEDv during the year.
Definition
The change in volume of both direct
and royalty animal sales, using a
standardised market pig equivalents
(‘MPEs’) measure of the slaughter
animals that contain our genetics.
Genus plc Annual Report 2014Strategic Report19
3. Drive Profitability
ADJUSTED OPERATING PROFIT
INCLUDING JOINT VENTURES (£M)
To track underlying profit generation.
2014
2013
2012
2011
£44.8m
44.8
48.2
48.0
44.8
Performance
£44.8m, down £3.4m (flat in
constant currency) due to a strong
performance in ABS and PIC,
offset by challenges in Asia.
Definition
Operating profit including
share of joint ventures, adjusted
to exclude IAS 41 valuation
movements on biological
assets, amortisation of acquired
intangible assets, share-based
payments and exceptional items.
OPERATING PROFIT PER MARKET PIG
EQUIVALENT (£)
Monitors porcine profitability by unit.
2014
2013
2012
2011
£0.37
0.37
0.40
0.41
0.35
Performance
£0.37, down £0.03 (down £0.01 in
constant currency) due largely to
the dilution impact from lower
Génétiporc margins, as well as
the results in China.
Definition
Net porcine operating profit
globally, expressed per MPE.
OPERATING PROFIT PER DOSE
OF SEMEN (£)
Monitors bovine profitability by unit.
2014
2013
2012
2011
£1.03
1.03
1.19
1.26
1.25
Performance
£1.03, down £0.16 (down £0.09 in
constant currency) due primarily
to Asia, where we transitioned
our distribution business in
China and undertook some
restructuring in Australia.
Definition
Net dairy and beef operating
profit globally, expressed per dose
of semen delivered. Excludes
India, as its characteristics are
substantially different to the
rest of our bovine business.
4. Generate Cash
CASH CONVERSION (%)
Monitors our success in converting profits into cash.
2014
2013
2012
2011
77
103
96
92
Performance
103% conversion, up 26 percentage
points due to solid working capital
management, particularly in
receivables. The prior year included
the stocking of the Besun farm in
China and our investment in stocking
the Chun Hua porcine nucleus farm.
Definition
Cash generated by operations
before interest and taxes, expressed
as a percentage of adjusted
operating profit (excluding JVs).
PORCINE GENETIC
IMPROVEMENT INDEX
(US$)
1.2
1.0
1.1
1.4
Ensures we have a strong balance sheet and the financial capability to
execute our strategy.
Performance
1.2, up 0.2, reflecting the increase
in net debt from £52.9m to £63.9m
as a result of our investments
of £34m in Génétiporc and
the Besun joint venture.
Definition
The ratio of net debt (being
gross debt including finance
lease obligations less cash held),
to adjusted earnings before
interest, tax, depreciation and
amortisation (excluding JVs).
103%
NET DEBT : EBITDA
2014
2013
2012
2011
1.2
Genus plc Annual Report 2014Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information20
Principal Risks and
Uncertainties
Genus supplies biological products to agricultural customers
and is exposed to a wide range of risks and uncertainties.
Disease outbreaks in the porcine industry and volatility in
emerging markets, such as China, are examples of challenges
we faced in 2014. The table below outlines the principal risks
and uncertainties affecting Genus and how we manage them.
More information on how we identify
and manage risks can be found in
the Corporate Governance
Statement on pages 58 and 59.
Strategic Risks
Risk Description
How We Manage Risk
Risk Change in FY14
Product Development
and Competitive Edge
• Development programme fails
to produce best genetics
for customers
• Increased competition in
developed and emerging markets
reduces market share and margins
We have dedicated teams who
align our product development to
customer requirements, while our
technical services help customers to
make best use of our products. We
frequently measure our performance
against competitors in customers’
systems to ensure the value added
by our genetics remains competitive.
Commercialisation
of Research
• Failure to focus research initiatives
on commercially important areas
• Failure to lead on ‘game-changing’
technology or to make new
initiatives commercially viable
• Failure to commercialise new
technology due to third-party
intellectual property (‘IP’)
Capturing Value
Through Acquisitions
• Failure to identify appropriate
investment opportunities or to
perform sound due diligence
• Failure to successfully integrate
an acquired business
Emerging Markets
• Failure to appropriately
develop business in China
and emerging markets
Our R&D Portfolio Management
Team oversees our research, ensures
we are correctly prioritising our
R&D investments and assesses
the adequacy of resources and
its IP freedom to operate. The
Board is updated regularly on
key development projects.
We have a rigorous acquisition
analysis and due diligence
process, with the Board reviewing
and signing-off all projects.
We also have a structured post-
acquisition integration planning
and execution process.
We have a robust organisation,
blending local and expatriate
executives supported by the global
species teams, to ensure we comply
with our global standards. The
Board provides regular oversight
and visited China in April 2014.
Key initiatives are at an advanced
stage of the R&D lifecycle.
In 2014, we successfully acquired
and integrated Génétiporc, showing
that our processes are robust.
Volatility in China increased our
exposure in 2014. In response,
we adjusted our plans and
approach to the Chinese market.
Genus plc Annual Report 2014Strategic ReportOperational Risks
Risk Description
How We Manage Risk
Risk Change in FY14
21
We have a global, cross-functional
process to identify and protect our
IP. Our customer contracts and our
selection of multipliers and joint
venture partners include appropriate
measures to protect our IP.
We have stringent biosecurity
standards, with independent
reviews throughout the year to
ensure compliance. We continue to
extend the geographical diversity
of our production facilities, to avoid
over-reliance on single sites.
Intellectual Property
Protection
• Genus-developed genetic
material, methods and technology
could become freely available to
third parties
Biosecurity and
Continuity of Supply
• Loss of key livestock, owing to
disease outbreak
• Loss of ability to move animals or
semen freely (including across
borders) due to disease outbreak,
environmental incident or
international trade sanctions
• Industry-wide disease
outbreaks affecting demand
for Genus products
Human Resources
• Failure to attract or retain skills
and experience within our
executive, management and
employee cohorts
We manage our talent risk
through comprehensive people
plans, covering recruitment,
performance management,
reward, succession planning,
communication and engagement.
The porcine industry was
affected by an outbreak of PEDv
in North America. In response,
we further strengthened
our health management and
supply chain resilience.
Financial Risks
Risk Description
How We Manage Risk
Risk Change in FY14
Agricultural Market and
Commodity Prices Volatility
• Fluctuations in agricultural
markets affect customer
profitability and demand for
our products and services
• Increase in our operating
costs, due to commodity
pricing volatility
Pensions
• Exposure to costs associated with
failure of third-party members of
joint and several pension scheme
• Exposure to costs as a result of
external factors (such as mortality
rates or investment values)
affecting the size of the
pension deficit
We actively monitor and update
our hedging strategy to manage
our exposure. Our porcine royalty
model mitigates the impact of
cyclical price reductions or cost
increases in pig production.
We are the principal employer for
the Milk Pension Fund and chair the
group of participating employers.
The fund is now closed to future
service and an agreed deficit
recovery plan is in place, based
on the 2012 actuarial valuation.
We continue to monitor joint and
several liabilities in the fund.
Genus plc Annual Report 2014Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information22
Genus PIC
Strategic Progress
“ PIC made strong progress
in 2014, delivering double-
digit profit growth despite
the disease challenges
being experienced in the
industry. We also extended
our leadership in the
Americas, through the
strategically important
acquisition of Génétiporc.”
Bill Christianson
Chief Operating Officer,
Genus PIC
Case Study
Strengthening Our Position in Major Markets
In October 2013, we
acquired Génétiporc
from Aliments Breton
Foods Group, North
America’s largest
producer and processor
of organic and natural
pork. Génétiporc is a
porcine genetics business with
operations in the US, Canada,
Mexico and a joint venture in
Brazil. The business is an excellent
fit for PIC, with similar values and
an emphasis on meat quality, product
development, biosecurity and health.
The rapid integration of Génétiporc with PIC’s
operations has further strengthened our position
in the Americas, increasing our market share by
six percentage points. Its complementary product
portfolio expands PIC’s genetic diversity and
supports future product development worldwide.
The broader supply chain and multiplier base mean
we can better serve our customers, and we can
also offer our market-leading technical and health
services to Génétiporc’s customers, more than
95% of which have stayed with us since the acquisition.
Acquiring Génétiporc is an important step in Genus’s
strategic development, as we focus on providing the very
best genetics particularly to integrated pork producers.
Increasing Genetic
Control and Product
Differentiation
Progress Against 2014 Objectives
2015 Priorities
We aimed to:
We will:
• accelerate genetic improvement, by aggressively
• harness the benefits of investing in genomics for our
implementing advanced genomic tools such as
imputation; further reduce genetic lag in our supply
chain; and develop new terminal sire products, with
an emphasis on robust and efficient growth.
customers, by increasing the rate of genetic gain by
a further 10%;
• deliver product enhancements for customers, by
completing the integration of Génétiporc; and
• continue to enhance the dissemination of our genetics
across key markets, to reduce genetic lag by a further
During the year, we:
• achieved a world first by implementing imputation in
four months.
routine genetic evaluations for livestock, improving
the rate of genetic gain by 35%;
• reduced genetic lag globally by a further 0.4 years,
to 3.5 years; and
• began field testing two new terminal sire products,
evolved through our development process and the
pipeline from Génétiporc.
Targeting Key
Markets and
Segments
We aimed to:
We will:
• further develop key account plans for our strategic
• build on our strength in the Americas;
global customers; and support the expansion of
• focus on increasing our presence in the top 40
genetic production and gilt supply, to help us provide
accounts in Europe; and
high merit animals in growth markets.
• introduce an innovative relationship management
system, to better align our global Key Account
Management and Technical Service teams with
customer needs.
During the year, we:
• acquired Génétiporc, strengthening our leadership
with strategic customers in North America, Mexico
and Brazil; and
• expanded and strengthened our supply capability,
by integrating Génétiporc’s supply chain operations.
Tailoring the
Business Model
• Génétiporc
presence
in the
Americas
We aimed to:
We will:
• capitalise on growth opportunities for terminal sires
• continue the transition to a royalty pricing model in
by developing consistent product offerings, aligning
South America, Europe and Asia;
supply chain capacity and applying value-based
business models; continue to expand the royalty
model; and
• establish and stock three new sire line nucleus farms
across the US and Latin America; and
• explore opportunities to further increase supply
• develop targeted combinations of products and services.
chain efficiency.
Strengthening Core
Competencies
We aimed to:
We will:
• leverage our product validation process and
infrastructure across Europe and Asia; improve our
ability to work with key accounts; and build on our
• complete our first product validation trials in Asia; and
• develop and roll-out further training modules through
our Key Account Manager Academy.
• introduced value-based pricing for terminal sire
During the year, we:
offerings in Europe;
• expanded the availability of our leading Camborough
female product in Europe; and
• increased our royalty revenue across key markets,
with 79% of our volumes in the year under royalty
contracts in PIC.
talent management process.
During the year, we:
• more than doubled product validation trials in
Europe and started product validation trials in Asia;
• launched our Academy for Key Account Managers,
building knowledge and skills in areas such as
genetics and PIC product differentiation; and
• continued to embed talent management and
strengthen our global team, including appointing
a new global Head of PIC Marketing.
Genus plc Annual Report 2014Strategic ReportIncreasing Genetic
Control and Product
Differentiation
Targeting Key
Markets and
Segments
Tailoring the
Business Model
Strengthening Core
Competencies
23
Progress Against 2014 Objectives
2015 Priorities
We aimed to:
• accelerate genetic improvement, by aggressively
implementing advanced genomic tools such as
imputation; further reduce genetic lag in our supply
chain; and develop new terminal sire products, with
an emphasis on robust and efficient growth.
During the year, we:
• achieved a world first by implementing imputation in
routine genetic evaluations for livestock, improving
the rate of genetic gain by 35%;
• reduced genetic lag globally by a further 0.4 years,
to 3.5 years; and
• began field testing two new terminal sire products,
evolved through our development process and the
pipeline from Génétiporc.
We aimed to:
• further develop key account plans for our strategic
global customers; and support the expansion of
genetic production and gilt supply, to help us provide
high merit animals in growth markets.
During the year, we:
• acquired Génétiporc, strengthening our leadership
with strategic customers in North America, Mexico
and Brazil; and
• expanded and strengthened our supply capability,
by integrating Génétiporc’s supply chain operations.
We will:
• harness the benefits of investing in genomics for our
customers, by increasing the rate of genetic gain by
a further 10%;
• deliver product enhancements for customers, by
completing the integration of Génétiporc; and
• continue to enhance the dissemination of our genetics
across key markets, to reduce genetic lag by a further
four months.
We will:
• build on our strength in the Americas;
• focus on increasing our presence in the top 40
accounts in Europe; and
• introduce an innovative relationship management
system, to better align our global Key Account
Management and Technical Service teams with
customer needs.
We aimed to:
• capitalise on growth opportunities for terminal sires
by developing consistent product offerings, aligning
supply chain capacity and applying value-based
business models; continue to expand the royalty
model; and
We will:
• continue the transition to a royalty pricing model in
South America, Europe and Asia;
• establish and stock three new sire line nucleus farms
across the US and Latin America; and
• explore opportunities to further increase supply
• develop targeted combinations of products and services.
chain efficiency.
During the year, we:
• introduced value-based pricing for terminal sire
offerings in Europe;
• expanded the availability of our leading Camborough
female product in Europe; and
• increased our royalty revenue across key markets,
with 79% of our volumes in the year under royalty
contracts in PIC.
We aimed to:
• leverage our product validation process and
infrastructure across Europe and Asia; improve our
ability to work with key accounts; and build on our
talent management process.
During the year, we:
• more than doubled product validation trials in
Europe and started product validation trials in Asia;
• launched our Academy for Key Account Managers,
building knowledge and skills in areas such as
genetics and PIC product differentiation; and
• continued to embed talent management and
strengthen our global team, including appointing
a new global Head of PIC Marketing.
We will:
• complete our first product validation trials in Asia; and
• develop and roll-out further training modules through
our Key Account Manager Academy.
Genus plc Annual Report 2014Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information24
Genus PIC
Operating Review
“ Genus PIC performed well in FY14 and is strongly
positioned to benefit from a resumption of
growth in the industry.”
CORN – KEY MARKETS
(£ PER TONNE)
PORK – KEY MARKETS
(£ PER KG)
300
250
200
150
100
50
0
Aug 11
US
Aug 12
Brazil
Case Study
2.5
1.5
0.5
Aug 13
Aug 14
Aug 11
Aug 12
Aug 13
Aug 14
EU
China
US
Brazil
EU
China
Russia
Adding Value with Our Technical Services
Vall Companys in Spain is PIC’s
largest European customer.
Through its fully integrated
production, 190,000 sows
produce more than 245,000
tonnes of pork each year. In
February, a dozen members of
PIC’s Global Technical Services
team travelled from around the
world to work in collaboration
with Vall’s production leadership.
This was the culmination of
months of preparation. Through
presentations, site visits and
roundtable discussions, we
covered topics ranging from
boar stud optimisation to gilt
development principles. As the
customer’s Production Director,
Albert Vidal, said: “It was an
excellent experience and a great
opportunity to have so many
experts helping our company.”
Market
Market conditions were challenging
for PIC in 2014 particularly in the
US, due to PEDv. This has affected
well over half the US and Mexican
pig herds, as well as herds in
Canada, South Korea and Japan.
PEDv results in severe mortality
in young piglets and has led to
an approximately 5–10% decline
in weekly US pig slaughter since
March 2014. Whilst some of this
reduction has been offset by higher
weights, the decline in slaughter
is expected to accelerate in the
second half of the calendar year.
This has led to record high US
pork prices and futures, making
pork production very profitable
for farmers despite the disease
challenges. In addition, farmers
have benefited from lower input
costs following good harvests in
2013. However, the industry has not
yet expanded to take advantage of
these conditions, as it deals with the
operational issues caused by PEDv.
Health concerns led to a number
of border closures, to try and halt
the spread of PEDv. In addition,
Russia closed its border to the EU,
due to African Swine Fever. This
reduced exports from the EU and
held back EU pork prices, while in
Russia pork prices rose sharply.
Performance
Volume growth of 5% was driven
by the Génétiporc acquisition, with
underlying royalty volumes in North
America and Mexico affected by
PEDv losses and limited sow herd
expansion. Revenue increased by
19%, but margins were lower due
to higher animal sales as a result of
Génétiporc, whose business model
is currently based more on up-front
sales than PIC’s. Adjusted operating
profit increased by 10%, benefiting
from the expected initial contribution
of Génétiporc and another year of
robust growth in Latin America.
In North America, profits were up
6%. Royalty income was 7% higher
than the previous year and animal
sales were up by more than 100%,
driven primarily by Génétiporc.
Genus plc Annual Report 2014Strategic Report25
Revenue
Adjusted operating profit
excluding JV
Adjusted operating profit
including JV
Actual currency
2014
£m
152.8
50.0
52.7
2013
£m
133.5
48.2
50.6
Constant
currency
Movement
%
Movement
%
14
4
4
19
9
10
Adjusted operating margin
32.7%
36.1%
(3.4) pts
(3.1) pts
During the year, we successfully
acquired and integrated Génétiporc
into our operations. The acquisition
has expanded our supply chain for
boars and gilts, which has played
a significant role in enabling us to
maintain supply availability in the
face of industry disease challenges.
We remain on track to deliver
the expected synergies from the
acquisition in the planned timeframe.
PIC also continued to invest in
technology (particularly genomics),
distribution networks, technical
service capabilities and key account
management, to help us add even
greater value for customers.
Summary
Favourable margin expectations
for producers, combined with
greater experience in managing
PEDv, should encourage industry
expansion as FY15 progresses.
PIC performed well in FY14 with
a 10% increase in profits and is
strongly positioned to benefit from a
resumption of growth in the industry.
“Volume growth of
5% was driven by the
Génétiporc acquisition.”
The business performed well in
difficult circumstances, through
focusing on meeting customer needs
and maintaining supply availability.
In Latin America, volumes grew by
3%, with another 2% shift to royalty
contracts. Profits were up 20%,
with around half of this growth
coming from Génétiporc. Our
joint venture in Brazil had a very
successful year, increasing adjusted
profits by 35% and making progress
across all its strategic initiatives.
In line with our strategy, the
European business is shifting its
business model to target the larger
integrated pork producers and
reduce its exposure to directly
owned operations. It increased
revenue by 4% and profit by 1% in
FY14, on lower volumes. Strategic
progress included closing an
owned farm in Poland; further
streamlining the UK boar stud
operations, along with bringing
the studs into line with global
standards; establishing European
focused support in Technical
Services, Genetic Services, Health
Assurance and Supply Chain; and
developing a strong supply of high
indexing animals at multiplication
partners, to supply our best
products to European customers.
Genus plc Annual Report 2014Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information26
Genus ABS
Strategic Progress
“ Genus ABS performed well
in 2014, with profits growing
in double digits. At the same
time we made solid
strategic progress in
developing a more
differentiated business,
working closely with
customers to provide them
with genetics and services
tailored to their needs.”
Saskia Korink Romani
Chief Operating Officer,
Genus ABS
Progress Against 2014 Objectives
2015 Priorities
Increasing Genetic
Control and Product
Differentiation
We aimed to:
We will:
• expand the Real World Data platform by developing
• implement our plans to further increase genetic
additional indexes; further strengthen the male and
control and bovine product differentiation;
female genetic platforms; and enhance our proven bull
• upgrade our Genetic Management System to help
portfolio and genomic bull offering.
customers select products for a broader range of
breeding situations; and
• continue to strengthen our range of genomic bulls
and develop a beef genetic nucleus herd.
During the year, we:
• developed proprietary genetic indices focused
on customer needs and soft-launched them in
selected regions;
• strengthened our elite female programme, to increase
genetic control, and had two bull calves born with the
highest ever ABS genomic test scores; and
• significantly enhanced our genomic bull portfolio and
sustained our strong position in the proven bull segment.
Targeting Key
Markets and
Segments
Case Study
Improving Our Customers’ Efficiency
Tailoring the
Business Model
Genus ABS’s dairy technicians
analysed data from hundreds
of farms who use ABS Monitor,
our new online service that
simplifies real-time measurement
of reproductive efficiency. This
highlighted ways to improve
our customers’ reproductive
and financial efficiency. For this
targeted segment, the Genus
ABS team in Brazil is tailoring
its dairy business model through
a new programme called DEL160,
which uses intensified technical
service support and a unique
genetic selection index based
on Brazilian economics, to help
customers improve production.
A novel payment system shares
the programme’s economic
impact, reducing our selected
customers’ production costs
by 15–20%, while improving
profit for Genus ABS.
Strengthening Core
Competencies
We aimed to:
We will:
• introduce a global approach to key account
• continue to refine our supply chain processes,
to improve product availability globally;
• deploy new systems and processes, so our sales
and technical service teams can deliver more
for customers and us; and
• engage and equip our people to enhance customer
loyalty, and continue to transfer talent and skills across
our global organisation.
We aimed to:
We will:
• position ourselves better with dairy processors in
• continue to implement our segmentation model
North America; and implement our global customer
around the world, helping us identify and meet the
segmentation in the remaining target markets.
needs of each customer segment;
During the year, we:
• grew volumes in seven of our eight target markets,
• pursue further agreements with integrated beef or
by harnessing our strong product portfolio and global
dairy suppliers.
• drive growth in our existing dairy markets and explore
opportunities in new markets; and
team; and
• agreed a five-year strategic partnership with ABP
Food Group, to provide a customised index for beef
bulls, giving ABP superior genetics and providing
future royalty income to Genus ABS.
We aimed to:
We will:
• develop a differentiated approach for our target
• further develop the ‘value creation’ selling approach
to better demonstrate the benefits of our genetics to
customer segments; implement best practices in
customer interfacing teams; and focus on value
creation as one of the drivers of our business growth.
• work with major beef supply chain players, to validate
the impact of our genetics in our combined beef-on-
customers; and
dairy offering.
During the year, we:
• developed a ‘value creation’ selling proposition and
started pilots to explore how we can enhance
customer benefits;
• redesigned our commercial organisation in the US,
to improve customer service through best practice
and better use of our team; and
• analysed and strengthened our channels to market,
so we have the right model in every area.
management in key markets; continue to develop
and implement systems to improve supply-chain
effectiveness and better integrate product
development; and continue to roll-out technical
services and tools across the BRIC countries.
During the year, we:
• introduced an account manager role in selected
markets, to improve the way we deal with
larger customers;
• implemented global production and planning systems,
to deploy genetics to customers more efficiently; and
• put the final building blocks in place for effective
deployment of technical services and tools.
Genus plc Annual Report 2014Strategic ReportIncreasing Genetic
Control and Product
Differentiation
Targeting Key
Markets and
Segments
Tailoring the
Business Model
Strengthening Core
Competencies
27
Progress Against 2014 Objectives
2015 Priorities
We aimed to:
• expand the Real World Data platform by developing
additional indexes; further strengthen the male and
female genetic platforms; and enhance our proven bull
portfolio and genomic bull offering.
During the year, we:
• developed proprietary genetic indices focused
on customer needs and soft-launched them in
selected regions;
• strengthened our elite female programme, to increase
genetic control, and had two bull calves born with the
highest ever ABS genomic test scores; and
• significantly enhanced our genomic bull portfolio and
sustained our strong position in the proven bull segment.
We will:
• implement our plans to further increase genetic
control and bovine product differentiation;
• upgrade our Genetic Management System to help
customers select products for a broader range of
breeding situations; and
• continue to strengthen our range of genomic bulls
and develop a beef genetic nucleus herd.
We aimed to:
• position ourselves better with dairy processors in
We will:
• continue to implement our segmentation model
North America; and implement our global customer
segmentation in the remaining target markets.
around the world, helping us identify and meet the
needs of each customer segment;
During the year, we:
• grew volumes in seven of our eight target markets,
by harnessing our strong product portfolio and global
team; and
• agreed a five-year strategic partnership with ABP
Food Group, to provide a customised index for beef
bulls, giving ABP superior genetics and providing
future royalty income to Genus ABS.
We aimed to:
• develop a differentiated approach for our target
customer segments; implement best practices in
customer interfacing teams; and focus on value
creation as one of the drivers of our business growth.
During the year, we:
• developed a ‘value creation’ selling proposition and
started pilots to explore how we can enhance
customer benefits;
• redesigned our commercial organisation in the US,
to improve customer service through best practice
and better use of our team; and
• analysed and strengthened our channels to market,
so we have the right model in every area.
We aimed to:
• introduce a global approach to key account
management in key markets; continue to develop
and implement systems to improve supply-chain
effectiveness and better integrate product
development; and continue to roll-out technical
services and tools across the BRIC countries.
During the year, we:
• introduced an account manager role in selected
markets, to improve the way we deal with
larger customers;
• implemented global production and planning systems,
to deploy genetics to customers more efficiently; and
• put the final building blocks in place for effective
deployment of technical services and tools.
• drive growth in our existing dairy markets and explore
opportunities in new markets; and
• pursue further agreements with integrated beef or
dairy suppliers.
We will:
• further develop the ‘value creation’ selling approach
to better demonstrate the benefits of our genetics to
customers; and
• work with major beef supply chain players, to validate
the impact of our genetics in our combined beef-on-
dairy offering.
We will:
• continue to refine our supply chain processes,
to improve product availability globally;
• deploy new systems and processes, so our sales
and technical service teams can deliver more
for customers and us; and
• engage and equip our people to enhance customer
loyalty, and continue to transfer talent and skills across
our global organisation.
Genus plc Annual Report 2014Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information28
Genus ABS
Operating Review
“ Profits grew in all regions in Genus ABS as we
regained momentum in our core markets.”
DAIRY – KEY MARKETS
(PENCE PER LITRE)
BEEF – KEY MARKETS
(£ PER KG)
45
40
35
30
25
20
15
Aug 11
Aug 12
Aug 13
Aug 14
US
China
Brazil
Russia
EU
India
Case Study
2.5
2.0
1.5
1.0
0.5
0
Aug 11
Aug 12
Aug 13
Aug 14
US
Brazil
Creating a Closed-Loop Supply Chain in UK Beef
we are developing a custom
index to identify bulls from
our beef nucleus herd. The
resulting progeny will be more
feed-efficient, higher value and
consistent quality. Only dairy
producers supplying calves
to ABP will have access to the
bulls. They will benefit from
ABP’s expertise, while Genus will
receive a payment for the genetic
value. This closed-loop supply
chain will be a significant step
towards delivering differentiation
and upstream royalties.
In 2014, Genus and ABP signed
an agreement to deliver the
first proprietary beef genetics
index for use on the UK dairy
herd, which supplies nearly 52%
of UK-processed beef. Using
ABP’s assessments and data,
Market
Dairy market conditions were
favourable during the financial year,
with milk prices strong in all regions
and feed costs significantly lower as
well. Weather conditions during the
year were also generally favourable
for producers in most countries,
although the US was affected by
a severe winter and parts of the
south and west of the country
continued to experience drought.
High Chinese demand for imported
milk supported milk prices globally
and encouraged key exporters
such as New Zealand and the EU
to increase production yield from
their herds, eventually leading to a
moderation of milk prices towards
the end of the period. With increased
supply now meeting demand,
prices are expected to stabilise.
During the year, we saw a gradual
return of customer confidence
as their finances improved.
The beef cattle price saw substantial
gains, of around 15%, in the main
US and Brazilian markets, with all-
time record prices being set during
the year. Low US cattle inventories
from previous years, combined with
female retention by growers wanting
to increase calf production to rebuild
herd sizes, led to tight supply in
the US. In South America, cattle
availability and slaughter have been
rising following two years of herd
rebuilding. Demand for exports from
key countries was also strong. These
factors generated good market
conditions for our beef business,
which are currently expected to
continue into the next year.
Genus plc Annual Report 2014Strategic Report29
Revenue
Adjusted operating profit
Adjusted operating margin
Actual currency
Constant
currency
2014
£m
157.4
24.2
15.4%
2013
£m
Movement
%
Movement
%
146.8
22.8
15.5%
7
6
10
12
(0.1) pts
0.2 pts
“Good overall trading with
disciplined price and cost
management resulted in
a 12% increase in profits
for Genus ABS.”
Performance
Genus ABS had a strong year,
benefiting from the positive market
and weather conditions in most of
the world. Profits grew in all regions,
as Genus ABS regained momentum
in our core markets. Overall, volumes
for Genus ABS were up 5%, led
by Latin America. Effective sales
management enabled us to achieve
a 2% improvement in average
selling prices (‘blend’) across the
business which, along with strong
ancillary product sales, contributed
to an increase in profit of 12%.
In North America, profits grew by
9% on flat volumes, due to increased
blend, strong cost management
and significant contributions
from adjacent products. Beef
performance was very strong,
with volumes up 21% over the prior
year, including an increasing use
of beef semen in dairy cows.
In Europe, profits were 5% up last
year with 3% growth in volumes
driven by France, the UK and Italy
as well as a 3% blend increase. In
May 2014, we signed an innovative
five-year partnership with ABP
Food Group, the largest beef
processor in the UK. Genus will
develop a customised index for beef
bulls tailored to economic traits
important to ABP. Dairy farmers
producing calves using Genus
beef semen will deliver superior
genetics into the ABP supply chain.
This arrangement marks the first
time that Genus ABS has agreed
a royalty-based fee structure.
Across Latin America, profits were
up 19% on a 13% increase in volumes,
combined with a flat blend. This
performance was driven by an
exceptional recovery in Brazil, after
the previous year’s difficult weather
conditions, and a strong year-on-
year performance in Mexico. Beef
volumes were exceptionally strong
in the region, reflecting both the
favourable market conditions and
the strength of our product portfolio.
Summary
Good overall trading with
disciplined price and cost
management resulted in a 12%
increase in profits for Genus ABS.
Genus plc Annual Report 2014Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information30
Genus Asia
Strategic Progress
“ Genus made significant
strategic progress in Asia
this year, although our
operational results were
affected by our investments
to increase capacity and by
volatile commodity prices
in China. We are well
positioned to capture the
significant opportunity from
Asia’s growth, as commodity
markets improve.”
Jerry Thompson
Chief Operating Officer,
Genus Asia
Case Study
Growing Our Partnership with GreenFeed
Progress Against 2014 Objectives
2015 Priorities
Increasing Genetic
Control and Product
Differentiation
We aimed to:
We will:
• expand our portfolio of tailored bulls in India; make
• further expand our range of genomic bulls and
porcine genetic updates in key markets; and consider
options for sire line nucleus units in Russia, China and
our embryo programme in India;
• harness our new product lines in China, to drive
growth in key accounts; and
• use trials to demonstrate the value of our porcine
products, to enhance price differentiation.
Targeting Key
Markets and
Segments
We aimed to:
We will:
• leverage our strong positions in Russia, India and China,
• continue to implement PIC’s key account strategy,
by developing our business with key accounts through a
to grow presence with leading integrated pork
continuously improving range of products and services.
producers in China;
During the year, we:
• grew porcine volumes by 22%, with particular strength in
• further expand our sales channels in India.
• drive growth and support partners in Japan, Korea
and Vietnam; and
Tailoring the
Business Model
• pursue further joint ventures in China; expand our semen
• complete and populate the Chitale stud, while
production capacity in India; implement our new strategy
improving genomic semen sales and prices in India;
in the Philippines; and simplify our operations and grow
• pursue opportunities for third-party production
through our key account strategy.
arrangements and increase our royalty business in
During the year, we:
• signed an agreement with BG Chitale in India for a new
pyramid, our BPI partnership and key accounts.
China porcine; and
• grow in the Philippines, through the new breeding
We will:
Our partner in Vietnam is
GreenFeed, the country’s fourth
largest animal feed supplier.
During the year, we stocked their
new nucleus farm at Cujut with
1,400 gilts and grew semen sales
by 275%, as stud capacity came
online and PIC-sired progeny
on customer farms excelled in
growth rate, feed conversion,
carcass yield and pork quality.
The first sales of parent gilts
from the multiplication units
stocked in FY13 began ahead
of schedule and productivity
exceeded expectations, resulting
in significantly higher selection
rates. These achievements
grew royalty income by more
than 300%. We now plan to
double the nucleus farm’s
capacity in the next 12 months.
Strengthening Core
Competencies
We aimed to:
We will:
• build on the sound platform established in our key
• develop employees’ knowledge and expertise,
markets, strengthening our teams through training and
through expatriate assignments and training; and
developing the necessary key account and technical
• continue cross-fertilisation of skills from other parts
of the Group.
the Philippines.
During the year, we:
• increased the number of genomic bulls in India, grew
the embryo pipeline and started selling genomic semen;
• introduced genetic updates into porcine markets across
the region, which reduced genetic lag;
• launched new dam and sire line products from the
Chun Hua nucleus farm in China, which we stocked
in 2013; and
• established a new breeding pyramid for San Miguel
Foods Corporation in the Philippines and populated a
nucleus herd in Vietnam.
Russia and Vietnam, and grew bovine volumes by 7%, led
by more than 40% growth in India;
• developed new key accounts in China porcine and
renegotiated the relationship with our bovine partner,
SKX, so we can sell directly; and
• grew our business in the Philippines by 41% and continued
our partnership with the Bank of the Philippine Islands
(‘BPI’).
We aimed to:
bull stud, and increased genomic semen sales by adding
distributors and retail outlets;
• strengthened our porcine joint venture in China with
Besun, but did not proceed with a joint venture with
Shennong; and
• grew our royalty revenue in the Philippines in key
accounts such as San Miguel Food Corporation, and
increased Vietnamese royalty revenue by more than
300% through our GreenFeed partnership.
service skills.
During the year, we:
• developed our Chinese team through training and
expatriate appointments;
• relocated the global Director of Genetic Services
from the US to Shanghai, to work with the local
team and key accounts; and
• harnessed the PIC and ABS technical teams,
to strengthen our skills and expertise.
Genus plc Annual Report 2014Strategic ReportIncreasing Genetic
Control and Product
Differentiation
Targeting Key
Markets and
Segments
Tailoring the
Business Model
31
Progress Against 2014 Objectives
2015 Priorities
We aimed to:
• expand our portfolio of tailored bulls in India; make
We will:
• further expand our range of genomic bulls and
porcine genetic updates in key markets; and consider
options for sire line nucleus units in Russia, China and
the Philippines.
During the year, we:
• increased the number of genomic bulls in India, grew
the embryo pipeline and started selling genomic semen;
• introduced genetic updates into porcine markets across
the region, which reduced genetic lag;
• launched new dam and sire line products from the
Chun Hua nucleus farm in China, which we stocked
in 2013; and
• established a new breeding pyramid for San Miguel
Foods Corporation in the Philippines and populated a
nucleus herd in Vietnam.
We aimed to:
• leverage our strong positions in Russia, India and China,
by developing our business with key accounts through a
continuously improving range of products and services.
During the year, we:
• grew porcine volumes by 22%, with particular strength in
Russia and Vietnam, and grew bovine volumes by 7%, led
by more than 40% growth in India;
• developed new key accounts in China porcine and
renegotiated the relationship with our bovine partner,
SKX, so we can sell directly; and
• grew our business in the Philippines by 41% and continued
our partnership with the Bank of the Philippine Islands
(‘BPI’).
We aimed to:
• pursue further joint ventures in China; expand our semen
production capacity in India; implement our new strategy
in the Philippines; and simplify our operations and grow
through our key account strategy.
During the year, we:
• signed an agreement with BG Chitale in India for a new
bull stud, and increased genomic semen sales by adding
distributors and retail outlets;
• strengthened our porcine joint venture in China with
Besun, but did not proceed with a joint venture with
Shennong; and
• grew our royalty revenue in the Philippines in key
accounts such as San Miguel Food Corporation, and
increased Vietnamese royalty revenue by more than
300% through our GreenFeed partnership.
our embryo programme in India;
• harness our new product lines in China, to drive
growth in key accounts; and
• use trials to demonstrate the value of our porcine
products, to enhance price differentiation.
We will:
• continue to implement PIC’s key account strategy,
to grow presence with leading integrated pork
producers in China;
• drive growth and support partners in Japan, Korea
and Vietnam; and
• further expand our sales channels in India.
We will:
• complete and populate the Chitale stud, while
improving genomic semen sales and prices in India;
• pursue opportunities for third-party production
arrangements and increase our royalty business in
China porcine; and
• grow in the Philippines, through the new breeding
pyramid, our BPI partnership and key accounts.
Strengthening Core
Competencies
We aimed to:
• build on the sound platform established in our key
markets, strengthening our teams through training and
developing the necessary key account and technical
service skills.
We will:
• develop employees’ knowledge and expertise,
through expatriate assignments and training; and
• continue cross-fertilisation of skills from other parts
of the Group.
During the year, we:
• developed our Chinese team through training and
expatriate appointments;
• relocated the global Director of Genetic Services
from the US to Shanghai, to work with the local
team and key accounts; and
• harnessed the PIC and ABS technical teams,
to strengthen our skills and expertise.
Genus plc Annual Report 2014Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information32
Genus Asia
Operating Review
“ 2014 was a challenging year operationally in China,
but saw strong results in other growth markets.”
CHINA PIG, CORN AND P/C RATIO
)
g
k
/
n
a
u
Y
(
e
c
i
r
p
g
P
i
16
12
8
P/C=6.0
Corn price
Pig price
)
g
k
/
n
a
u
Y
(
e
c
i
r
p
n
r
o
C
3.0
2.5
2.0
1.5
Producer profitability
3
1
n
u
J
3
1
g
u
A
3
1
t
c
O
3
1
c
e
D
4
1
b
e
F
4
1
r
p
A
4
1
n
u
J
4
1
g
u
A
Market
Porcine
Chinese pork producers were
profitable in the first half but pork
prices fell by more than 25% in the
first few months of 2014, causing
producers to lose up to £50 per pig
in the second half. This significantly
reduced the larger producers’
planned expansion projects and the
demand for breeding stock. The
losses meant many less-efficient
farmers left the industry. As a result,
figures from the Chinese Ministry
of Agriculture suggest the sow
herd has reduced by around 4m
heads (8%) since the start of the
year, making stronger prices likely
in 2015. Widespread PEDv also
made animal movements difficult.
Case Study
Supporting a Major New Customer in China
New Hope Group is China’s
largest private company and its
biggest animal feed producer,
as well as one of the country’s
leading dairy and meat
producers. Its Xiajin project is
one of the most advanced farms
in China and aims to provide
around 340,000 slaughter pigs
annually. In 2013, New Hope
decided to use only PIC genetics
at Xiajin and signed a stocking
supply agreement with us. In
June 2014, we successfully
delivered 4,200 gilts, including
new lines we imported to the
Chun Hua nucleus farm last year.
The second 5,400 gilts stocking
is due this autumn, to complete
Xiajin’s capacity.
In Russia, low pig prices and
high feed costs in the first half
resulted in losses for producers
and limited investments. However,
the pig price rebounded strongly
in the second half, following
the Russian border’s closure to
pigs from the EU, due to African
Swine Fever, and the temporary
restriction of North American
imports due to PEDv. The Ukraine
political crisis has raised interest
rates and devalued the Rouble,
adding to uncertainty in Russia.
Pig prices in the Philippines were
consistently high, reaching a record
at year end. Prices are expected
to remain firm, due to PEDv.
Producers are profitable and the
industry is attracting investment.
Bovine
Australian milk prices improved
during the year. However, the
price may come under pressure,
due to higher global production.
Milk prices in Russia started lower
than FY13 but increased steadily
from October and were about
30% up by year end. Processors
were short of milk, especially after
import restrictions from some
countries were implemented.
Dairy cow numbers have further
reduced and the drive for beef
production has moderated.
The milk price in China remained
high and import demand was
strong. Consolidation of farms
and dairy processors continued.
Indian milk prices have increased
strongly, as processors compete
for supply. Tight import
restrictions on semen and
embryos validate our strategy
to establish local production.
Performance
Revenue reduced by 8% and
adjusted operating profit was
49% lower than the strong FY13,
caused by results in China being
more than £6m lower year-on-
year in constant currency. Outside
China, good performances in
Russia and the Philippines were
counter-balanced by more difficult
trading in Australia and our bovine
distributor markets. Russia and India
respectively led volume growth of
22% in porcine and 7% in bovine.
Genus plc Annual Report 2014Strategic Report
33
Revenue
Adjusted operating profit
excluding JV
Adjusted operating profit
including JV
Actual currency
2014
£m
46.5
6.8
6.0
2013
£m
55.5
12.3
13.1
Constant
currency
Movement
%
Movement
%
(16)
(45)
(54)
(8)
(38)
(49)
Adjusted operating margin
14.6%
22.2%
(7.6) pts
(7.1) pts
“We continued to expand
our business with leading
integrators.”
Porcine
China porcine operating profit fell
more than £5m, as a result of the
prior year profit from stocking the
Besun joint venture farm; expected
investment in start-up losses from
capacity increases at Besun and
the Chun Hua nucleus farm; and
very poor market conditions.
Volume growth of 9% was below
expectations, as many producers
halted new stockings. Our supply
chain also incurred production
losses due to low pig prices.
Despite these difficulties, we made
significant strategic progress in
China. We launched an updated
product range from Chun Hua and
Besun is now fully operational. These
units have more than doubled our
Chinese capacity. We continued to
expand our business with leading
integrators, including delivering
4,200 animals to New Hope, China’s
leading animal feed producer and
a top-ten pig producer. In addition,
since the year end, we signed a
commercial multiplication agreement
with Riverstone, a pig production joint
venture in China between Cargill’s
Black River and Pipestone, and a
royalty agreement for their future
pig production using PIC genetics.
As our Chinese business matures,
we will seek to lower farming risk
and investment cost by adding
capacity through multiplication
contracts where possible, creating
fewer new joint ventures and
increasing the proportion of
royalty-based arrangements.
Operating profit grew by 23% in
Russia and 41% in the Philippines,
as both businesses grew royalty
revenues with leading integrators.
We imported over 1,200 animals
into the Philippines, to stock a
new pyramid for future expansion.
Elsewhere in the region, we stocked
a nucleus unit in Vietnam, as
we expanded our business with
our local partner, GreenFeed.
Bovine
In China, we restructured our
relationship with SKX to a non-
exclusive basis and now sell
directly to key dairies and other
distribution channels. This transition
reduced first half results but
led to a stronger second half.
Indian dairy volumes grew
strongly, as our business gained
momentum. We incorporated a
joint venture with BG Chitale, to
construct and operate a bull stud
to expand production capacity.
We grew domestic volumes by
50% to 2.2m doses and launched a
range of genomic bulls, improving
overall domestic blend by 17% and
demonstrating solid demand for
differentiated genetics in India.
The Australian business had
a challenging year but was
restructured to cost-effectively
service the Australian industry.
Distributor markets were
lower due to the timing of
shipments year to year.
Summary
2014 was a challenging year
operationally in China, but saw
strong results in other growth
markets. We remain confident that
our investment in the important
Chinese market and strengthening
strategic position will yield
benefits as the market recovers.
Genus plc Annual Report 2014Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information34
Genus R&D
Strategic Progress
“ Genus is committed to
exceeding customer
expectations, so
our research and
development activities are
based on understanding
and anticipating
their needs.”
Dr Jonathan Lightner
Chief R&D and Scientific Officer
Case Study
Exploring the Limits of Resolution of Genetic Information
In 2014, in collaboration with
Edinburgh Genomics and The
Roslin Institute at the University
of Edinburgh, we completed the
first full exome sequencing in pigs.
This examines the most important
parts of an animal’s DNA, the
expressed genome (‘exome’). Our
team sequenced the exomes of
96 pigs, representing the known
variation in one of PIC’s leading
global proprietary populations, to
capture as many genetic variants
as possible. Combining these
results with our unique phenotype
data on the same animals shows
associations between sequence
variation and commercially
beneficial traits. PIC will use this
information to improve genomic
selection accuracy, including
better reproductive outcomes.
Meeting Customer Needs Today,
Anticipating their Needs for
Tomorrow
Delivering the genetic improvements
our customers want requires a team
effort, involving our technologists,
business people and our customers.
Our decades long customer
relationships give us critical
insights that guide our research.
Because genetic improvement is
a long-term process, the ability
to anticipate customer needs
over several years is often what
separates failure from success.
We use a portfolio process with
business input to select, target and
manage our R&D efforts across
three core platforms: disease
resilience and resistance; gender
skew; and genomic selection.
Disease Resilience and Resistance
Our open innovation model for
collaborative R&D made great
progress in 2014. To solve complex
problems, we bring together our
own capabilities with the best of
the public sector. Our work with
The Roslin Institute has progressed
projects addressing resistance and
resilience to key porcine diseases,
such as porcine respiratory and
reproductive syndrome (‘PRRS’)
and African Swine Fever. In seeking
to solve complex challenges
like PRRS, we use numerous
technical approaches, to increase
the probability of success.
Genus plc Annual Report 2014Strategic Report35
Gender Skew
Livestock producers often benefit
from having offspring of one sex
result from a mating. For example,
dairy producers prefer to have
female calves result from matings,
so they have ample, high-quality
replacement heifers to choose from.
Our gender skew initiative aims to
create technology to realise this
benefit at greater efficiency and
reduced cost, compared to current
technologies. We have continued
to make progress pursuing
multiple technical approaches
to sexed semen technology.
We are advancing a biomechanical
technology that will offer a more
efficient gender skewed product
for our customers globally.
This technology is in late stage
development and completed
successful field trials in 2014. It is on
track for commercial deployment
in the second half of the decade.
We believe gender skew has
applications beyond dairy and
that it can benefit from delivery
approaches that do not depend
on manipulation after collection.
Subsequent generations of the
technology will be based on
multiple approaches that we are
pursuing in the research phase.
Our aim with these successor
technologies is to use genetic
controls to produce ejaculate that
is already optimised for the desired
gender, opening up the benefit of
gender skewing to markets and
animals that current technologies
cannot practically serve.
Genomic Selection
The foundation of our business
is genetic improvement through
natural mating and selection.
Genomic selection improves the
speed and quality of outcomes from
this process, by using contemporary
molecular genetic information
and tools. Today, we lead the
animal genetic industry in applying
single nucleotide polymorphisms
(‘SNPs’), imputation and single step
genomic prediction to improving
livestock. We genotype tens of
thousands of animals annually,
generating hundreds of millions
of data points. We then combine
this information with proprietary
animal performance information,
imputation and predictive modelling.
This allows us to identify the most
elite animals, select the optimum
matings and advance the most
economically advantaged progeny
for sale to our customers.
Genomics advances rapidly.
In addition to our day-to-day
application of genomics in our
breeding processes, our research
team is exploring the limits of
genome information content,
through projects such as porcine
exome sequencing. This saw us
sequence the expressed genes
of 96 elite proprietary animals
from the PIC product line. The
highest possible resolution of
genomic information is the
physical DNA sequence itself,
and our research team is probing
the extremes of both capabilities
and the practical applications
of this type of information.
Genus plc Annual Report 2014Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information36
Genus R&D
Operating Review
“ We focused our research expenditure in the
areas of genomic evaluation, gender skew
and animal health.”
Performance
Investment in R&D for the year
increased by 5%. This reflected
a further increase in research
expenditure and growth in
both dairy and beef product
development. In porcine product
development, growth investments
in product validation and genomic
testing were offset by moderating
feed costs and improved slaughter
prices in the genetic nucleus farms.
Spending on the Génétiporc nucleus
herds was also partially offset
by the receipt of back-payments
under a Canadian government
agricultural support programme.
Case Study
We focused our research
expenditure in the areas of
genomic evaluation, gender skew
and animal health. In genomic
evaluation, we completed the first
ever porcine exome sequencing
project, producing a comprehensive
examination of the expressed genes
in nearly 96 animals from an elite
PIC sire line. In gender skew, we
successfully tested our sexed semen
technology in field trials and in
disease we progressed our efforts
to produce gene edited animals.
Increasing Genetic Control and Product Differentiation
In 2013, our dairy product
development team started
a key project to develop a
proprietary genetic nucleus of
elite Holstein females. By owning
elite females, we can control
both sides of the matings that
produce elite sires. This controls
the cost of acquiring those sires
and allows us to emphasise
the genetics that will drive our
customers’ profitability and our
differentiation. Within 18 months,
we are already producing unique
elite young sires, including one
in the ABS top 10 of all time for
the US TPI and NM$ indices
and another best ever young
sire for ABS within international
rankings (top 35 US, top 15
Canada, top 3 UK, top 10 Italy).
This gives us confidence that we
will create improved products
at lower costs than buying on
the open breeding market.
Bovine product development
investment grew 17% year over
year, reflecting our continued
investments to deliver genetic
control, differentiated products
and customer focused genetic
improvement. We continued to grow
our investment in our Real World
Data (‘RWD’) infrastructure, enabling
us to develop new genetic traits and
customer profit-focused indices, to
further our genetic differentiation.
Our RWD system grew considerably
in 2014. The number of farms it
covers has increased 50% year over
year and now includes operations
in the US, UK, Mexico and Chile.
Animal numbers have similarly
increased and we now have more
than 18m cow records in our RWD
set. Using this information in 2014,
we developed and implemented
two custom dairy indices focused
on specific operational types,
for the unique needs of global
customers. We are implementing
these dairy indices with select
customer pilots in Brazil and the US.
Our RWD data set also gives us
unique information on economic
events that are critical to profitable
dairy farming, such as disease
occurrence. In 2014, we used this
information to identify unique
genetic traits which reduce the
occurrence of negative events.
To increase our differentiation
and control in the Holstein breed,
we have created a genetic nucleus
of elite females. By controlling both
sides of the matings used to create
new sires, we enhance our genetic
control and enable our breeding
programme to pursue unique
targets, such as these proprietary
traits and indices. We also
increased our investment in beef
product development, naming
a global product development
director for beef, Dr Matthew
Cleveland, and beginning to
establish a beef genetic nucleus.
Genus plc Annual Report 2014Strategic Report37
Research
Porcine product development
Bovine product development
Actual currency
2014
£m
3.1
13.0
11.6
27.7
2013
£m
2.7
14.7
10.6
28.0
Constant
currency
Movement
%
Movement
%
15
(12)
9
(1)
19
(6)
17
5
“ Investment in R&D for the
year increased by 5%.”
Porcine product development
investment declined 6% year over
year. The product development
group increased staffing and
investment in product validation
around the world. These costs
were offset by improved feed
costs in the genetic nucleus farms,
improved slaughter prices and the
Canadian government support
payment. We integrated the
germplasm made available through
the Génétiporc acquisition into the
PIC breeding programme, creating
new products and further product
improvement opportunities. We
completed global implementation
of single step genomic prediction
and relationship based selection
with imputation for all traits and
animals around the world in the
PIC product development pipeline.
We increased the rate of overall
genetic improvement by 35%.
The number of product validation
comparisons doubled year over
year and we initiated the first
product validation trials in Asia.
Genus plc Annual Report 2014Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information38
Financial Review
Our financial results in 2014 were mixed, with strength
in PIC and ABS offset by challenging conditions in Asia,
and specifically China. In the rest of the world outside
China, we achieved double digit constant currency
profit growth but including China, overall adjusted
profit before tax was flat in constant currency.
The effect of the stronger pound
during the year on the translation
of our overseas profits reduced
the Group’s adjusted profit before
tax by £3.2m or 8% compared
with FY13. Constant currency
growth rates better reflect the
Group’s underlying performance
and are quoted in the financial
review unless stated otherwise.
On a statutory basis, profit
before tax was 14% higher in
actual currency primarily due
to an increase in the value of
biological assets. However, we
continue to use adjusted results
as our prime measures of financial
performance as they better
reflect our underlying progress.
Adjusted results
Year ended 30 June
Revenue
Operating profit*
Operating profit inc JVs*
Profit before tax*
Basic earnings per share (p)*
Statutory results
Year ended 30 June
Revenue
Operating profit
Profit before tax
Earnings per share (p)
Dividend per share (p)
Revenue
Revenue grew 8% in actual currency
(12% in constant currency) to
£372.2m (2013: £345.3m) with Genus
PIC growing at 19% with the benefit
of the Génétiporc acquisition and
Genus ABS also growing in double
digits at 10%. This growth was
partially offset by an 8% revenue
decline in Asia, primarily in China.
Adjusted Operating Profit
Adjusted operating profit
including joint ventures of £44.8m
(2013: £48.2m) was unchanged in
constant currency and 7% lower
in actual currency. Genus’s share
of joint venture profits was lower
at £1.9m (2013: £3.2m), as strong
growth at Agroceres PIC in Brazil
was not enough to offset the start-
up losses incurred by Besun in China.
Actual currency
Constant
currency**
2013
£m
Movement
%
Movement
%
345.3
45.0
48.2
42.5
49.1
8
(5)
(7)
(8)
(5)
12
2
–
–
3
2013
£m
Movement
%
345.3
36.3
33.4
38.8
16.1
8
15
14
23
10
2014
£m
372.2
42.9
44.8
39.3
46.5
2014
£m
372.2
41.8
38.2
47.7
17.7
* Adjusted operating profit, adjusted profit before tax and adjusted basic earnings per share are before net IAS 41 valuation movement in
biological assets, amortisation of acquired intangible assets, share-based payment expense and exceptional items. Adjusted measures are
used by the Board to measure underlying performance.
** Constant currency percentage movements are calculated by restating 2014 results at the exchange rate applied in 2013. The key average
and year-end exchange rates used to translate the results were:
US Dollar/£
Euro/£
Brazilian Real/£
Mexican Peso/£
Average
Closing
2014
1.64
1.20
3.75
21.44
2013
1.57
1.21
3.22
20.16
2014
1.71
1.25
3.77
22.18
2013
1.52
1.17
3.35
19.76
Genus plc Annual Report 2014Strategic Report
39
Actual currency
2013
£m
48.2
22.8
12.3
(28.0)
(10.3)
45.0
3.2
48.2
(5.7)
42.5
2014
£m
50.0
24.2
6.8
(27.7)
(10.4)
42.9
1.9
44.8
(5.5)
39.3
Constant
currency
Movement
%
Movement
%
4
6
(45)
1
(1)
(5)
(41)
(7)
4
(8)
9
12
(38)
(5)
(3)
2
(28)
–
4
–
Profits in Genus Asia excluding joint
ventures decreased by 38%, against
a strong prior year which included
stocking Besun. This was mainly due
to our performance in China, where
we invested in capacity and porcine
market conditions were poor. Genus
Asia’s bovine results were also lower
but the porcine businesses in Russia
and the Philippines performed well.
In research and development,
costs were 5% higher than in 2013,
reflecting an increase in research
and growth in both dairy and
beef product development. In
porcine product development, our
additional investments in product
validation and genomic testing
were offset by moderating feed
costs and improved slaughter prices
in the genetic nucleus farms.
Adjusted Profit Before Tax
Genus PIC
Genus ABS
Genus Asia
Research and development
Central costs
Adjusted operating profit
Share of JV profits*
Adjusted operating profit inc JV
Net finance costs
Adjusted profit before tax
* Excludes net IAS 41 valuation movement in biological assets and taxation.
Profit growth was strongest in
Genus ABS, up 12%, benefiting
from positive market and weather
conditions. Profits grew in all regions
and we had good momentum in our
core markets. Overall, volumes for
Genus ABS were up 5%, principally
driven by Latin America.
Genus PIC also had a strong year, with
profits including joint ventures up
10%. Volume growth of 5% was driven
by the Génétiporc acquisition and
another good year in Latin America.
This result was achieved despite
underlying royalty volumes in North
America and Mexico being affected by
PEDv and limited sow herd expansion.
“Revenue grew 8%
in actual currency
(12% in constant
currency) to £372.2m
(2013: £345.3m) with
Genus PIC growing
at 19% with the benefit
of the Génétiporc
acquisition and Genus
ABS also growing in
double digits at 10%.”
Genus plc Annual Report 2014Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information40
Financial Review
continued
Performance by Species
Revenue
Dairy and beef
Porcine
Research and development
Adjusted operating profit inc JV
Dairy and beef
Porcine
Central costs and research
Actual currency
Constant
currency
2013
£m
Movement
%
Movement
%
167.2
168.6
9.5
345.3
17.7
43.5
(13.0)
48.2
3
10
63
8
(11)
(2)
(4)
(7)
7
14
73
12
(6)
4
(6)
–
2014
£m
171.8
184.9
15.5
372.2
15.7
42.6
(13.5)
44.8
Performance by Species
The table above shows our
performance by species on a
global basis, after allocating
product development costs
specific to each species.
Dairy and beef revenues grew 7%
on volumes up by 5%, with growth
strongest in Brazil and India, where
we benefited from increased sales
of lower-priced locally produced
semen. Sales of semen from our
global studs, which represent 76%
of semen sales by volume, increased
by 2%. Profits decreased by 6% on
last year, primarily due to lower
sales in Asian markets and higher
product development costs.
Porcine revenues grew by 14%,
with royalty income up 13% to
£67.1m. Volumes were up 8%,
mainly due to growth from our
Génétiporc acquisition, Asia and
Latin America. Royalty volumes
were adversely affected by PEDv
during the year. Profits were up
4% on 2013, with Latin America’s
continued robust growth and the
initial contribution from Génétiporc
partially offset by results in China.
Finance Costs
Net finance costs reduced by
£0.2m to £5.5m (2013: £5.7m) and
include IAS 19 pension interest of
£2.9m (2013: £3.1m). Higher net
borrowings following the acquisition
of Génétiporc were offset by lower
average interest rates, following
our refinancing in August 2013.
Exceptional Items
There was a £2.0m net exceptional
expense in 2014 (2013: £4.2m credit),
mainly related to the acquisition
and integration of Génétiporc,
£1.8m. Also included were £0.8m
of net income, which relates to
a cash settlement received in
the period from a long-standing
legal claim, £0.6m of legal fees
incurred in an action brought
by Genus ABS against Sexing
Technologies (see note 38) and
£0.4m of restructuring costs.
Statutory Profit Before Tax
Operating profit on a statutory
basis was £41.8m, (2013: £36.3m)
while our statutory profit before tax
was £38.2m (2013: £33.4m). The
statutory results benefit from an
increase in the net IAS 41 valuation
movement on biological assets and
a reduction in share-based payment
expense. Amortisation of acquired
intangible assets and exceptional
items increased following the
Génétiporc acquisition. The Board
believes the volatile nature of these
items, most of which are non-
cash, is less representative of the
Group’s underlying performance
than adjusted measures.
Taxation
The effective rate of tax for the year,
based on adjusted profit before
tax, was 28.2% (2013: 30.4%), with
the decrease primarily due to a
lower impact from unprovided
losses and taking advantage
of the recently introduced UK
finance company tax regime.
The effective rate remains higher
than the UK corporate tax rate.
This is due to the mix of overseas
profits, particularly the proportion
of profits generated in the United
States, where the statutory tax
rate is approximately 39%, and the
impact of withholding taxes on the
repatriation of funds to the UK.
The tax rate on statutory profits was
24.3% (2013: 30.0%). In addition to
the factors mentioned above, there
was a favourable impact due to the
revaluation at lower tax rates of
deferred tax liabilities associated
with biological and intangible assets.
Earnings Per Share
Adjusted basic earnings per share
declined by 5% to 46.5 pence
(2013: 49.1 pence), reflecting the
impact of exchange rates, but rose
3% in constant currency. Basic
earnings per share on a statutory
basis were 47.7 pence (2013: 38.8
pence), benefiting from an increase
in the value of biological assets
and the lower statutory tax rate.
Biological Assets
A feature of the Group’s net assets
is its substantial investment in
biological assets, which IAS 41
requires us to state at fair value.
At 30 June 2014, the carrying
value of biological assets was
£275.5m (2013: £289.0m), as set
out in the table on page 41.
Genus plc Annual Report 2014Strategic Report41
2013
£m
224.0
40.5
24.5
289.0
117.5
171.5
289.0
2013
£m
34.9
(20.0)
–
(8.6)
1.8
8.1
45.0
77%
2014
£m
208.9
44.1
22.5
275.5
124.4
151.1
275.5
2014
£m
44.3
(22.1)
(34.1)
(6.6)
0.5
(18.0)
42.9
103%
Biological Assets
Non-current assets
Current assets
Inventory
Represented by:
Porcine
Dairy and beef
Cash Flow (before debt repayments)
Cash generated by operations
Interest, tax and dividends
Investments
Capital expenditure
Other
Adjusted operating profit
Cash conversion
The cash outflow from investments
and capital expenditures of £39.5m
(2013: £6.9m) increased significantly
due to the acquisition of Génétiporc
and the investment in the Besun
joint venture. The total cash outflow
for the year after these investments,
interest, tax and dividends was
£18.0m (2013: inflow £8.1m).
Net Debt
Net debt increased from £52.9m
to £63.9m at 30 June 2014, due to
the cash outflow of £18.0m partially
offset by a favourable exchange
movement, as our borrowings are
denominated primarily in US Dollars.
The Group’s financial position
remains strong and there is
substantial headroom of £55.4m
under our borrowing facilities of
£138.1m, which we renegotiated
in August 2013 and extended to
September 2017 on improved terms.
Our borrowing ratios are strong.
Interest cover was at 20.6 times
(2013: 21.6 times). The ratio of net
debt to EBITDA, as calculated
under our financing facilities was
1.2 times, up from 1.0 times.
Return on Invested Capital
We measure our return on invested
capital on the basis of adjusted
operating profit including joint
ventures after tax divided by the
operating net assets of the business
stated on the basis of historical cost,
excluding net debt and pension
liability. This removes the impact
of IAS 41 fair value accounting, the
related deferred tax and goodwill.
The return on invested capital
was a healthy 19.2% after tax
(2013: 19.9%), despite the investment
in Génétiporc contributing for
only part of the year and Besun
experiencing start up losses.
Dividend
The Board is recommending to
shareholders a final dividend of
12.2 pence per ordinary share,
resulting in a total dividend for the
year of 17.7 pence per ordinary share,
an increase of 10% for the year.
Dividend cover remains strong, with
the dividend covered 2.6 times by
adjusted earnings (2013: 3.0 times).
Stephen Wilson
Group Finance Director
2 September 2014
The movement in the overall
carrying value of biological assets,
excluding the effect of exchange
rate translation changes, includes:
• a £13.7m increase in the carrying
value of porcine biological assets,
due principally to higher value
animals, particularly boars, in the
pure line herds; and
• a £6.2m decrease in dairy and
beef biological assets, arising
from a combination of the change
in the assessment of bovine
volumes and the mix of genomic
semen expected to be sold,
partially offset by an increase in
expected realisable prices
achieved from those units.
The historical cost of these
assets, less depreciation,
was £36.2m at 30 June 2014
(2013: £34.4m), which is the basis
used for the adjusted results.
Retirement Benefit Obligations
The Group’s retirement benefit
obligations at 30 June 2014,
calculated in accordance with IAS 19,
were £58.2m (2013: £65.0m) before
tax and £46.1m (2013: £49.9m) net
of related deferred tax. The largest
element of the liability relates to the
multi-employer Milk Pension Fund
where we continue to account on
the basis of Genus being responsible
for 75% of the plan’s funding.
During the year, contributions
payable in respect of the Group’s
defined benefit schemes amounted
to £5.6m (2013: £2.9m). Cash
contributions were higher during
the year, following the conclusion
of the Milk Pension Fund valuation
towards the end of FY13.
Cash Flow
Cash generated by operations was
strong at £44.3m (2013: £34.9m).
Cash conversion of adjusted
operating profit was 103%
(2013: 77%) before capital
expenditure, investments,
interest, tax and dividends.
This improvement was generated
by better working capital cash flow
of £12.6m year to year, reflecting a
solid performance in receivables,
as well as the reduction of prior
year balances related to stocking
the Besun farm in China and our
investment in stocking the Chun
Hua porcine nucleus farm.
Genus plc Annual Report 2014Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information42
People
Unlocking Our Potential
During 2013/14, we continued to extend our people
management initiatives in order to engage, equip and
develop our people to deliver our business strategy.
We continued to recruit high-quality
individuals into the business, and
extended our talent management
and succession planning to cover
more than 1,400 employees. Our
senior leaders represent a truly
international cadre of managers.
We work to develop our leaders
through international experience
and exposure, with an active
programme of international
assignments to develop global
experience. European, Latin and
North American countries are very
strongly represented, and as we
expand in Asia, we are working to
identify talented local staff who
we can develop into our senior
managers of the future. In the last
two years, we have appointed
two women onto GELT, Saskia
Korink as COO for Genus ABS and
Catherine Glickman as Group HR
Director. Women now represent
25% of the GELT membership.
We have appointed women into
senior positions in finance, global
marketing and operations, and
women are increasingly represented
at all levels in our technical and
research teams. The increase in
female role models will encourage
other women to develop through
to senior roles in Genus.
We extended online performance
management to almost half our
staff, and trained managers and
colleagues in setting objectives and
holding valuable reviews. Those
on the new approach have two
reviews per year, with 65% saying
it helps them perform better.
We invested in development at all
levels, from operational training for
those who work with our animals,
to management development.
Initiatives included establishing Key
Account Manager and Technical
Case Study
Supporting Our People’s Learning and Development
Service Academies, and developing
training with global relevance.
In a major initiative, we piloted
a bespoke programme called
‘High Performing Teams’. This
helps line managers unlock their
people’s potential and drive
growth. It includes performance
management, values-led leadership,
coaching and using data to
improve business performance.
We enhanced the cross-fertilisation
of skills and experience across the
Group. Our teams in the US share
best practice and current thinking
with people who are new to their
roles or to Genus. We also network
our expertise, by relocating senior
managers to lead operations in other
regions or parts of the business.
All vacancies are offered internally,
through our in-Company job posting.
“ We invested in development
at all levels, from operational
training for those who
work with our animals, to
management development.”
With the need to adapt more
quickly, manage more information
and capture and apply our
people’s expertise, we convened
41 PIC leaders and key account
managers. This allowed us to
share knowledge and best
practices, and unveil PIC’s Global
Key Account Management
Academy (‘KAMA’). KAMA offers
instructor-led training, online
learning through Genus University
and on-the-job training. Product
Differentiation and PIC Genetics
101 are the first of many modules
that will standardise and expand
our capabilities, ensuring PIC
communicates effectively and
delivers the value customers need.
We delivered these first modules
in classrooms to our Chinese
and American staff, allowing us
to network the knowledge of
our US-based experts. Working
with the operational teams,
we have identified and will roll
out seven priorities for FY15.
Currently we are training all PIC
staff on our ‘Targeted Customer
Interface’, which will enhance
our customer account planning
and facilitate business planning
across customers and regions.
Genus plc Annual Report 2014Strategic Report43
We continued to recruit high-
calibre professionals to our senior
team, as well as strengthening our
Marketing and Technical Service
teams in ABS and PIC, and the Key
Account Management team in China.
Our first employee survey, Genus
Pulse, saw 80% of our workforce
give us their views. Among the many
strong results, 91% understood our
vision, 83% understood what they
need to do to deliver our strategy
and 89% are committed to our
values. Local teams have developed
action plans to maintain strengths
and address areas for improvement.
Gearing Up for Growth
We have a comprehensive plan
to help our people drive growth.
This includes having lean and
simple structures, investing in
targeted new roles and tightly
managing headcount.
Our employees said they want us
to invest in personal and career
development. By the end of
2014/15, almost everyone in Genus
will be covered by performance
management. This will give them
clear objectives, performance criteria
and individual development plans.
In 2014/15, we will run our first
development programme for our
top 70 leaders. This will include
exploring how to work profitably
with our customers, accelerate our
strategy and nurturing a culture of
innovation. It will also strengthen
networks, so we can rapidly
disseminate our knowledge.
We will extend High Performing
Teams to managers around the
world and complement this with
communication skills training,
coaching and mentoring. We
will also expand our operational
training for Key Account
Managers in ABS and PIC.
The most consistent feedback
in Genus Pulse was for more
communication. In response,
we are enhancing our internal
communications to help align
everyone with our business priorities.
This will include new ways of sharing
information and building dialogue.
Together, these steps will help our
people to fulfil their potential and
enable Genus to make the most
of the opportunities ahead.
Case Study
Networking Our Global Expertise
“ We have a comprehensive
plan to help our people
drive growth.”
To develop our teams and
businesses, we draw on the
expertise of our global product
development, genetic services,
production and animal health
assurance teams, and our North
American sales and distribution
teams. Through a tailored
programme, new appointees
shadow team members,
observing our operations
and gaining knowledge. This
builds relationships across
regions and networks our
thinking and best practice.
It also ensures we understand
different customer needs, so our
offerings appeal worldwide.
International placements for
key PIC personnel also support
the business and their personal
development. David Casey has
relocated to Shanghai to help
develop PIC China, while leading
global Genetic Services. He
is focused on maximising our
customers’ and supply chain
partners’ use and understanding
of PIC genetics. Our Director of
Technical Services, PJ Corns,
is on assignment in Europe. He
is accelerating the knowledge
of best management practices
and US product success stories
among PIC Europe and its
customer and prospect base.
Genus plc Annual Report 2014Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information44
Corporate Social
Responsibility
To achieve our vision, we need to enhance food affordability,
safety and quality; improve animal welfare; and reduce the
environmental impact of protein production. We see
ourselves as a responsible and valued neighbour, a good
employer and a standard setter wherever we operate.
animal handling, laboratories
and maintenance, allowing us to
network best practices globally.
We used risk assessments to identify
our highest priority locations and
audited almost half of them. Most
were laboratories, distribution
hubs, and production and animal
housing facilities. We reviewed
health and safety design and work
practices, and defined improvement
strategies and corrective actions
where needed. Using our Safety
Management System (‘SMS’) we
tracked more than 100 corrective
actions. At the year end, 14 remained
open and will be resolved within four
months in the new financial year.
Rate of Minor Incidents
The annual rate of minor incidents
rose from 1.28 in 2013 to 1.87 per
100 employees. During the year,
we increased staff awareness of
our SMS and the importance of
reporting work-related injuries and
illnesses. Around 40% of incidents
are caused by animals’ unpredictable
behaviour. We continue to develop
best practice animal handling
techniques, to ensure we protect our
people and animals. We have clear
targets to continue to improve our
health and safety practices in 2015.
MINOR INCIDENTS
RATE PER 100 EMPLOYEES
1.87
1.27
2014
2013
2012
0.63
2011
2.17
Our Corporate Social Responsibility
(‘CSR’) framework covers five key
areas: health and safety, employees,
animal welfare, community and the
environment. In last year’s report,
we noted our intention to establish a
Committee to lead our CSR efforts.
As discussed on page 55, formation
of the committee was delayed.
However, we still made substantial
progress towards our CSR objectives
for the year, as described below.
Health and Safety
Health and safety is critical in our
business and a priority for the Board.
We have a global team of specialists,
who operate alongside our line
managers and HR teams. During
2013/14, we strengthened the team
and raised its profile by appointing
Lori Hellenbrand as our first Health
and Safety Director, reporting
directly to the Group HR Director.
Our objectives for 2013/14 were
to roll-out our health and safety
framework and principles, improve
internal communication and engage
employees, and to visit all our
facilities, to ensure compliance
with standards and regulations.
During the year, we set out our
framework and principles by
implementing our global policies
in eight languages, including
cryogenics, safe lone working,
incident reporting and safe animal
handling. Karim Bitar signed
these policies, demonstrating our
commitment to health and safety.
We improved communication by
providing leaders with monthly
reports of incident data and
trends, facility audit schedules
and findings, and corrective
action assignments. These reports
are discussed at management
meetings, ensuring health and
safety is seen as a priority, with
strong and active leadership from
the top. We developed a library
of best practice risk-reduction
strategies, relating to farms and
Employees
Our employees are fundamental
to our business success and
we work hard to attract, retain
and develop the best people.
Our objectives for 2013/14 were
to give every employee the
opportunity to develop their career,
with an annual discussion and a
commitment to look internally
to fill a role; to develop all staff
through equal access to training;
to ask staff how they feel about
working for Genus and act on
their feedback; and to provide
interesting, valuable and secure
work within local communities.
During the year, we extended
performance management to more
than half our staff and now offer
all vacancies internally through
our in-company job posting. We
undertook our first employee survey,
and within our local communities
we provide training in all our
roles and ensure we are offering
long-term, secure employment.
More about our approach to
people management can be
found on pages 42 and 43.
Diversity
Genus takes diversity seriously.
We appoint the best people to
do the job, with a focus on talent
right across the leadership team.
On gender, we have actively
recruited more women into senior
roles. In the last two years, we have
appointed two women to GELT,
including one as a divisional Chief
Operating Officer, providing role
models at the highest level of our
business. We have also appointed
our first women to the Finance
Directorate and the PIC Leadership
team. We continue, through our
talent planning process, to identify
those with potential to develop,
and ensure they are given the
right opportunities to move into
senior roles. We recognise that we
need to continue to work on this
area, as we grow the business.
Work Levels
Board Directors
GELT
Other employees
No. of employees at 30 June 2014
Male
8
6
1,770
Female
Total
% Female
–
2
707
8
8
2,477
–
25%
29%
Genus plc Annual Report 2014Strategic Report45
Our leadership team is genuinely
global, with 13 nationalities
represented at GELT and those
reporting into them, from the UK,
Ireland, the Netherlands, Germany,
Denmark, the United States, Chile,
Mexico, Colombia, China, India, New
Zealand and Australia. We believe
that this international mix ensures
that people of all nationalities
know we take the best people
for the job, and that they can
progress regardless of the country
or continent they come from.
Human Rights
We do not believe that human rights
are a significant issue for Genus but
we are committed to protecting
the human rights of our employees
and the people who come into
contact with our business. During
the year, we continued to comply
with our human rights policy.
Animal Welfare
We are responsible for thousands
of animals across our porcine and
bovine businesses. The welfare of
those animals is our highest priority:
it is important to all of us personally
and it is important to our business.
This means we see caring for our
animals as a moral duty, not just a
commercial imperative. The Genus
Animal Welfare Code of Conduct
ensures we provide the highest
standards of animal husbandry. All
employees who handle our animals
are trained and qualified, and we
design and maintain our facilities to
ensure best practice. Our veterinary
advisers and health assurance
team are fully integrated with the
operational teams and regularly
assess the animals’ health. We have
a policy of zero tolerance towards
animal abuse: staff must report any
animal mishandling and we require
regular written statements that they
have not observed any incidents.
Our objectives for 2013/14
were to roll-out Pork Quality
Assurance (‘PQA’) style training
to all production staff in Genus
PIC’s owned facilities, and begin
construction of a biosecure bull
admittance facility and vehicle
disinfection station at Genus ABS.
During the year, we focused on
rolling out PQA training to our
larger farms and those that would
be operated by PIC or our joint
ventures in the medium to long-
term. 83% of our sow farms are
now under the PQA programme.
Construction of the new bull
admittance facility began in
June 2014 (see case study),
while the vehicle disinfection
station is nearing completion.
In addition, we carried out
biosecurity audits at our main
ABS production facilities in Brazil,
Canada, the UK and the US. These
audits ensured we are meeting our
global standards, and improved our
information sharing around ABS.
Community
We encourage community
engagement and pursue programmes
that will improve education and life
chances, with a view to boosting
our pool of potential employees.
Our objectives for 2013/14
were to develop the pool of
potential employees, by helping
local populations to improve
their education and skills, and
to work with communities to
support social initiatives.
One significant example of our
work during the year was our
fundraising to help our people
and the wider community who
were affected by the devastation
from Typhoon Haiyan in the
Philippines (see case study).
Case Study
We have continued to recruit
from the local talent pools around
our farms and offices, as well as
bringing in post-graduates from the
best agricultural schools around
the world. Our policy is to grow
our business sustainably, ensuring
we create long-term, secure jobs
in the communities in which we
operate, providing entry level roles
on farm and into our departments
to develop staff through.
Protecting Our Animals and Ensuring Biosecurity
In June 2014, we began
construction of a new admittance
facility at our bull stud in Dekorra,
Wisconsin. The facility will have
a biosecure entrance building
and four bull barns, allowing
us to keep animals of differing
ages and health statuses apart.
It will include the latest design
for bull comfort and welfare,
as well as providing a
safe and efficient working
environment for our staff and
veterinarians. With wildlife-
proof fencing completely
enclosing the site and a new
wash bay for disinfecting
vehicles, the facility gives us
a significant improvement
in protection for our bulls.
Genus plc Annual Report 2014Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information46
Corporate Social
Responsibility
continued
The Environment
We respect our communities’
environmental needs. Environmental
management and reporting is
integral to the way we run the
business and manage risk. We
assess the environmental risks
of existing and new facilities,
and establish controls to keep
these risks at acceptable
levels. We train employees in
environmental compliance and
have comprehensive protocols,
which are independently checked.
Our objectives for 2013/14 were to
increase the proportion of Genus
PIC farms that have their waste
management systems independently
checked; to obtain baseline soil
test data for Genus PIC’s locations
outside North America; and to
consider processes for using or
recycling manure from Genus ABS.
During the year, we increased
the proportion of PIC farms that
have their systems independently
checked from 42% (based on the
number of animals) to 73%, covering
farms in North America, Brazil and
China. We chose to delay soil testing
while we identified appropriate
laboratories and took actions that
were required ahead of testing, such
as verifying our storage capacity
and correcting deficiencies, and
implementing weekly and monthly
inspections of our storage facilities.
We continued to look at ways
to use manure. To date, we have
investigated more than ten systems,
although ongoing evolution of
the technology means we have
not yet finalised our choice.
Emissions from
Scope 1 – combustion of fuel and livestock emissions
Scope 2 – electricity, steam, heat and cooling purchased
Total scope 1 & 2
Scope 3 – material usage and waste, third party distribution and
business travel
Total emissions
Primary intensity measure – Animal weight (tonne)
Secondary intensity measure – Turnover (£m)
Intensity ratio – Scope 1 & 2 (tCO2e/tonne animal weight)
Intensity ratio – Scope 1, 2 & 3 (tCO2e/£m turnover)
20141,2
Tonnes of
CO2e
20133
Tonnes of
CO2e
83,409
23,449
106,858
19,218
126,076
14,030
372.2
7.62
339
62,719
15,636
78,355
23,166
101,521
10,087
345.3
7.77
294
1. May and June 2014 emissions data was extrapolated based on average monthly 2014
data. Génétiporc was acquired in October 2013 but emissions for the Génétiporc
operations have been extrapolated and included for the full year.
2. 2014 is designated as our base year.
3. 2013 data does not include emissions from Génétiporc, which was acquired in
October 2013.
Greenhouse Gas (‘GHG’) Reporting
Our GHG emissions primarily result
from housing livestock and our
production facilities. Managing
approximately 192,000 pigs and
1,800 bulls results in significant
emissions from enteric fermentation
(methane production) and slurry/
manure. We also have emissions
from consuming fuel and other
materials, as well as transport
associated with housing livestock.
We have selected our primary
intensity ratio based on animal
weight, as we believe this is a key
driver of our GHG emissions, as well
as reporting a more general intensity
ratio based on turnover. Emissions
increased during the year due to
the acquisition of Génétiporc.
GHG EMISSIONS FOR 2014 (%)
15
12
73
From livestock
From third-party distribution
and business travel
From other activities
Our Reporting Approach
We have adopted operational
control as our reporting approach.
We have determined and reported
the emissions we are responsible
for within this boundary and do
not believe there are any material
omissions. GHG data is therefore
reported for assets, which are mainly
rented or leased, that are otherwise
not referred to across the rest of the
financial statements. We omitted
other assets on the grounds of our
limited authority to introduce and
implement operating policies. These
are mainly our joint ventures, where
we have up to 50% share, and some
livestock held at third parties.
Assessment methodology
World Resources Institute/World Business
Council for Sustainable Development.
‘The Greenhouse Gas Protocol: A Corporate
Accounting and Reporting Standard’
DEFRA ‘Guidance on how to measure and
report your greenhouse gas emissions’
DEFRA ‘Environmental Reporting
Guidelines: Including mandatory greenhouse
gas emissions reporting guidance’
Emissions factor data source
IPCC ‘Guidelines for National Greenhouse
Gas Inventories’
DEFRA/DECC ‘Conversion Factors for
Company Reporting’
Genus plc Annual Report 2014Strategic Report47
Case Study
Responding to Help People in Urgent Need
When Typhoon Haiyan hit the
Philippines, it left over 6,200
people dead, 4.0m displaced. To
help our people and the wider
community, PIC Philippines
immediately created a fund
for donations. Within hours,
money began pouring in from
Genus employees around the
world. Along with a matching
donation from the business,
we raised a total of US$31,000,
which went towards providing
vital supplies and shelter,
including contributions towards
rebuilding homes of affected
families. We have also extended
support in recent weeks to
those affected by Typhoon
Yolanda, providing supplies and
financial support to help those
we work with to rebuild homes.
3 Animal Welfare
• Continue with PQA training in
all Genus PIC’s owned farms.
• Develop a questionnaire for
use in ABS Genus’s animal
welfare audits, based on the
five freedoms: Freedom from
Hunger and Thirst, Freedom from
Discomfort, Freedom from Pain,
Injury or Disease, Freedom to
Express Normal Behaviour and
Freedom from Fear and Distress.
• Complete animal welfare audits of
ABS Genus’s main export centres in
the UK, Canada, Brazil and the US.
• Expand the tree planting
programme at Genus ABS’s
Uberaba stud in Brazil, to provide
essential shade for our bulls.
4 Community
• Continue to support those who
work for and with us, who are
affected by natural or other
disasters, by providing practical
help and resources.
• Support investment in agricultural
education and science, to build
animal agricultural capacity within
our industry – in 2014/15, we will
develop the approach in our US
and European businesses.
• Support charities that sponsor
agricultural initiatives globally, to
build knowledge and understanding
on animal husbandry, self
sufficiency through livestock and
good farming practice.
• Continue to recruit into our farms
from our local communities,
providing valuable jobs, training
and income for those that work
with us.
5 Environment
• Continue annual independent
audits of Genus PIC’s waste
management systems, covering at
least 80% of our owned animals.
• Produce more home-grown feed
for Genus ABS’s bulls, to reduce
reliance on purchased feed, reduce
emissions from transporting feed
and improve biosecurity.
• Explore opportunities to recycle the
manure produced by Genus ABS’s
bulls, both on crop land producing
our feed and by converting it to
heat or electricity, for example by
using a furnace-type recycler.
n m e n t
En vir o
Health a
n
d
S
a
f
e
t
y
C
o
m
m
u
n
i
t
y
s
e
e
y
plo
m
E
Animal Wel f a r e
1 Health and Safety
• Conduct audits on all Genus
facilities and implement corrective
action plans as needed within
six months.
• 90%+ of staff complete a minimum
of one health and safety training
session appropriate to their job.
• Reduce the number of reportable
incidents on Genus owned property
by 20%.
• Every manager to meet with their
teams annually to review incidents
and audit findings in their business
to increase awareness and identify
improvement actions.
2 Employees
• Deliver on the action plans drawn
up following the Genus Pulse survey
and conduct our sample check,
with the target of improving or
maintaining the high results.
• Ensure that every member of staff
has clear objectives, a career
discussion and a personal
development plan.
• Continue to develop our
staff, delivering operational,
management and leadership
training, communication skills
and anti-bribery training.
• Continue to provide interesting
and secure work within
local communities.
The Strategic Report was approved by the Board of Directors on 2 September 2014 and signed on its behalf by:
Karim Bitar
Chief Executive
Stephen Wilson
Group Finance Director
Genus plc Annual Report 2014Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationCSR Objectives – 2014/15
48
“The Board is determined
to maintain and further
enhance Genus’s high
standards of corporate
governance.”
Bob Lawson
Chairman
Genus plc Annual Report 2014Corporate Governance
49
Considering Diversity
Genus takes diversity seriously. In particular, we are fully
aware of Lord Davies’s recommendations on gender
diversity and always consider this when recruiting.
However, our primary aim is to appoint the best person
to do the job. The appointments of Duncan Maskell
and Lykele van der Broek have increased the diversity
of skills and experience on the Board, by adding to our
scientific and international breadth and understanding.
This will be vital as Genus continues to develop its
research and development pipeline and grow the
reach of its product portfolio into new markets.
Summary
The Board is determined to maintain and further
enhance Genus’s high standards of corporate
governance, with the objective of ensuring that Genus
captures the large and growing opportunity for
animal genetics to the benefit of our shareholders.
Bob Lawson
Chairman
2 September 2014
“ The Board’s
strengths include
its cohesiveness,
engagement,
transparency and
communication.”
Letter from the Chairman
Dear Shareholder
The Critical Role of Good Governance
The profile of corporate governance has risen
sharply in recent years. This reflects its critical role
in promoting long-term success and protecting the
interests of investors and other stakeholders. The
Board’s grasp of the business and its markets, its
understanding and control of risk, its approval of
management’s strategic choices and the interactions
between individual members and the Board as a
whole, have a profound effect on the Group’s future.
In turn, this determines our ability to serve our
customers, create rewarding jobs for employees,
support our suppliers and communities, and ultimately
deliver growth and returns to shareholders.
Recognising the importance of this subject,
we continue to improve the way we disclose our
governance arrangements and the Board’s work
during the year. I am pleased that the standard
of governance in Genus is high and we aim to
show this through the information we provide.
Complying with the Code
We remain supportive of the UK Corporate
Governance Code (the ‘Code’) and its principles-
based approach. We believe this is the right way to
encourage high standards, while recognising that
companies need to adopt and apply governance
structures that best suit their business needs.
Genus continued to comply with all of the provisions
in the 2012 edition of the Code, which was the
applicable standard for this financial year. We remain
aware of proposed changes to the Code, so we can
continue to adopt best practice in the future.
Evaluating the Board’s Effectiveness
Knowing where the Board performs well and where
it can improve is a key part of ensuring ongoing
improvement and effectiveness. Genus has a three-
year Board evaluation cycle. The previous year was the
first in that cycle, which saw us undergo a full external
evaluation by independent consultants. This year
our consultants, Boardroom Review, ran a workshop
with the Board. This involved detailed questionnaires,
review of case studies, and Board performance
analysis and discussions, as described on page 57.
The evaluation found that the Board’s strengths
include its cohesiveness, engagement,
transparency and communication. Challenges
include the Group’s international development,
the complex science in the sector and diversity.
Genus plc Annual Report 2014Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information50
Board of Directors
and Company Secretary
has spanned several UK and
continental groups, including
ten years as Chief Executive of
Electrocomponents plc, where
he led its successful expansion
into new international markets,
and three years as Managing
Director of Vitec Group plc.
he worked across Asia and in
Europe, and also held management
roles at Johnson and Johnson and
the Dow Chemical Company.
Bob Lawson
Ü
Non-Executive Chairman
Board appointment November 2010
Experience
Bob Lawson was appointed
Chairman of the Board and the
Nomination Committee in November
2010. He is Non-Executive Chairman
of Barratt Developments plc and
a Director of The Federation of
Groundwork Trusts. His career
Karim Bitar
Chief Executive
Board appointment September 2011
Experience
Karim Bitar joined the Board in
September 2011. He worked for
over 15 years with Eli Lilly and
Company and was President of
Lilly Europe, Canada and Australia
before joining Genus. An ex-
McKinsey and Company consultant,
Stephen Wilson
Group Finance Director
Board appointment January 2013
Experience
Stephen Wilson joined the Board
in January 2013 and was appointed
Group Finance Director on 1 March
2013. He was previously Executive
Vice President and Chief Financial
Officer of Misys plc, the financial
services software provider that
was a FTSE 250 company until
its acquisition by Vista Equity
Partners. Prior to Misys, Stephen
was Vice President and CFO of IBM
United Kingdom Limited. He is a
Fellow of the Chartered Institute
of Management Accountants and
is a Non-Executive Director and
Chairman of the Audit Committee
of Xchanging plc. He holds a
degree in Mathematics from
the University of Cambridge.
Nigel Turner
ܸ
Senior Non-Executive Director
Board appointment January 2008
Experience
Nigel Turner joined the Board in
January 2008 and is Chairman of
the Remuneration Committee. He
was Chairman of Numis Securities
Ltd and Deputy Chairman of Numis
Corporation plc from December
2005 to November 2007. He is
Mike Buzzacott
ܸ
Non-Executive Director
Board appointment May 2009
Experience
Mike Buzzacott is a qualified
accountant. He joined the Board
in May 2009 and is Chairman of
the Audit Committee. He spent 34
years at BP prior to his retirement
in 2004, holding a number of
international roles including Finance
currently a Non-Executive Director
of Croda plc. Previously he was Vice
Chairman of ABN AMRO’s Wholesale
and Investment Bank, in which he
had specific responsibility for the
Global Corporate Finance and Equity
businesses. He joined the Dutch
bank in 2000 from Lazard, where
he was a Partner for 15 years and
also sat on its Supervisory Board.
and Control Director Asia Pacific,
CFO BP Nutrition and Group Vice
President Petrochemicals. He is
currently a Non-Executive Director
of Scapa Plc. He retired as a Non-
Executive Director of Croda plc in
August 2011 and was formerly a
Non-Executive Director of Rexam
plc and Chairman of Biofuels plc.
Genus plc Annual Report 2014Corporate Governance51
Professor Barry Furr, OBE
ܸ
Non-Executive Director
Board appointment December 2006
Experience
Professor Furr joined the Board
in December 2006 and acts as
Scientific Adviser to Genus’s
Research and Development Portfolio
Management Team. He retired as
Chief Scientist and Head of Project
Evaluation for AstraZeneca plc in
2005, after 34 years of service.
He is a Non-Executive Director
of the Medicines and Healthcare
Products Regulatory Agency and
the American Pharmaceutical
company GTx Inc. He is also the
author of more than 160 papers on
reproductive endocrinology and
antihormones, and was awarded
an OBE in 2000 for his services
to cancer drug discovery.
Professor Duncan Maskell
ܸ
Non-Executive Director
Board appointment April 2014
Experience
Duncan Maskell joined the Board
in April 2014. He is Head of the
School of the Biological Sciences,
University of Cambridge, one
of the University’s most senior
positions. He has been instrumental
in co-founding several biotech
companies and has extensive
experience of advising companies
on science and innovation. In the
past, he has worked on new vaccines
against salmonella and bordetella at
Wellcome Biotech, and on bacteria
that cause childhood meningitis at
the Institute of Molecular Medicine,
University of Oxford. He currently
heads a large research group at
Cambridge, working on infectious
diseases of livestock and people.
Lykele van der Broek
ܸ
Non-Executive Director
Board appointment July 2014
Experience
Lykele van der Broek joined the
Board in July 2014. He has a
Master of Science degree from
the Agricultural University in
Wageningen, the Netherlands.
Prior to his retirement as a member
of the Executive Committee of
Dan Hartley
Group General Counsel and
Company Secretary
Board appointment June 2014
Experience
Dan Hartley joined Genus in June
2014 from Shire plc, where he
was Senior Vice President and
International Counsel. An Australian
national, Dan received a BSc in
Organic Chemistry from Sydney
Bayer CropScience, a division
of Bayer AG, on 31 July 2014, he
held various senior international
roles, including Head of the
Bayer CropScience BioScience
division and President of the Bayer
HealthCare Animal Health division.
University, before obtaining a
law degree. He qualified as an
intellectual property lawyer, working
with Allen Arthur Robinson, before
moving to the UK to work for
Freshfields Bruckhaus Deringer. Dan
joined Shire in 2002, where he held a
number of increasingly senior roles.
Member of Nomination Committee
Ü Member of Remuneration Committee
¸ Member of Audit Committee
Genus plc Annual Report 2014Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information52
Genus Executive
Leadership Team
Over the last year, we have
continued to build the Genus
Executive Leadership Team (‘GELT’).
Our Chief Scientific Officer, Dr
Denny Funk, retired after 19 years of
distinguished service, giving us the
opportunity to add new skills and
expertise to an already strong team.
GELT’s Responsibilities
GELT leads our strategic delivery
and demonstrates the values at the
heart of our business. Our vision
and values are fully embedded
in the business, giving the entire
Genus team a clear and compelling
culture, purpose and direction.
GELT also ensures organisational
alignment, engagement and
efficient execution throughout
the Group. This involves crucial
commercial, scientific, operational
and people decisions. Equally
important is GELT’s stewardship
of Genus’s reputation, ethical
working and compliance.
To achieve its objectives, GELT
focuses on the following areas:
• corporate strategy –
implementing the Board’s
strategy to achieve sustained
growth, and strengthening key
capabilities such as our world-
class product development;
• performance management
– driving operational results;
ensuring core processes are
reliable and efficient; regularly
reviewing R&D plans; managing
risk, including risk mitigation; and
managing the Genus balanced
scorecard, including customer
equity metrics;
• people – developing high-
performing teams by rigorous
selection, development and
setting stretching goals, together
with nurturing talent to bring
through the next generation of
leaders; and
• resources – judicious investment
in the business, including capital
expenditure and human
resources.
GELT’s members are as follows:
Karim Bitar
Chief Executive
Stephen Wilson
Group Finance Director
Dan Hartley
Group General Counsel and
Company Secretary
See pages 50 and 51 for Karim’s,
Stephen’s and Dan’s biographies.
Genus plc Annual Report 2014Corporate Governance53
Bill Christianson
Chief Operating Officer, Genus PIC
Bill has doctorates (DVM and
PhD) in Veterinary Medicine from
the University of Minnesota. He
joined Genus in 1993. Before his
current appointment in July 2012,
he held various operational roles
within Genus, including serving
as General Manager of the PIC
North America business in 2007
and as Chief Operating Officer of
the Americas from March 2010.
Saskia Korink Romani
Chief Operating Officer, Genus ABS
Saskia joined Genus in January
2013 as Chief Marketing Officer.
She was Acting Chief Operating
Officer for Genus ABS from July
2013, before being appointed
permanently in January 2014. For
the previous ten years, she worked
for Cargill Inc., most recently as
the Vice President of Marketing
for Cargill’s animal nutrition
business. Saskia has worked across
Europe, Latin America and North
America, and brings significant
business experience having been
at Boston Consulting Group for
seven years. She is originally a
physicist and began her career in
engineering and packaging design
with Unilever PLC. She has an MBA
from Columbia Business School.
Jerry Thompson
Chief Operating Officer, Genus Asia
Jerry graduated with a BSc Hons
in Agriculture from Seale Hayne
College, Devon, and has worked for
PIC and subsequently Genus for
over 20 years. After two years in the
UK business, he moved to Eastern
Europe where he has held a number
of roles including Key Account
Manager in Siberia, and Managing
Director for PIC Romania and for
the Central and Eastern European
PIC business. In 2008, Jerry moved
to the position of Regional Director
for PIC Europe. He became Regional
Director for the Russia and Asia
Pacific Region, based in Shanghai
in 2010, before being appointed
to his current role on 1 July 2012.
Dr Jonathan Lightner
Chief R&D and Scientific Officer
Jonathan is a world renowned
molecular and quantitative
geneticist, whose career has
encompassed R&D, regulatory and
commercial activities. He joined us in
October 2013 from Pioneer Hi-bred
International Inc, a DuPont business,
where he was Vice President of
Agricultural Biotechnology, leading a
global team focused on new genetic
solutions to enhance agricultural
productivity. He obtained his
Doctorate in Plant Physiology at
the Institute of Biological Chemistry
at Washington State University in
1994. He also holds a Masters in
Systems Engineering from Iowa
State (2009) and an MBA from
the University of Iowa (2009).
Catherine Glickman
Group Human Resources Director
Catherine joined Genus in January
2012, in the newly created role of
Group HR Director. For the previous
20 years, she worked for Tesco plc
in a variety of positions. For the
last four years she was Group HR
Director, where she focused on
talent development, succession and
leadership development. She held
HR Director roles supporting Tesco’s
roll-out into Asia, Central Europe
and the United States, and led HR
for the UK stores during a period
of major expansion. Prior to Tesco,
she worked in HR for Somerfield
plc and Boots plc. Catherine holds
a degree in English Language and
Literature from Durham University
and is a member of the Institute
of Personnel and Development.
Genus plc Annual Report 2014Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information54
Corporate Governance Statement
Adding value through
strong governance
Strong corporate governance and
business success go hand in hand.
The Board’s decisions are critical to
the Group’s future, from approving
and monitoring our strategy to
the way we identify, monitor and
manage risks. We therefore look to
ensure that the Board has the right
mix of skills and experience, that it
has a deep understanding of the
Group and that its members work
well together, in a spirit of openness
and constructive challenge.
This section explains our approach
to corporate governance,
including how we structure the
Board and its committees, its
oversight of the Group, and
its performance and principal
activities during the financial year.
Who is on the Board?
At the date of this report, the Board
had a large majority of independent
Non-Executive Directors.
AN INDEPENDENT BOARD
2
1
5
Executive Directors
Independent Non-Executive Chairman
Independent Non-Executive Directors
In recent months, we have added to
what was already a strong, well-
functioning Board by appointing
two new Non-Executive Directors.
Professor Duncan Maskell and
Lykele van der Broek joined us on
1 April and 1 July 2014 respectively,
bringing impressive scientific
expertise and experience of
international agricultural markets.
As the chart above shows, these
appointments mean that our Board
has a good mix of well-established
and new Non-Executive Directors.
The blend of our Non-Executive
Directors’ general experience
and areas of expertise, together
with a depth of knowledge about
the Group’s operations, result in
an even-handed oversight of the
business and its growth strategy.
This balance allows the Board
to operate in a constructive and
focused manner, with the new
Non-Executive Directors adding
fresh insights and perspectives.
BOARD TENURE: A MIX OF
WELL-ESTABLISHED AND
NEW NON-EXECUTIVES
Less than 1 year
3 to 6 years
6 to 9 years
2
2
2
2011
Number of Non-Executive Directors
(including the Chairman)
As required by the UK Corporate
Governance Code, all the Directors,
except Barry Furr who is retiring,
will offer themselves for election
or re-election at the next AGM,
details of which can be found
in the Notice of AGM at the end
of this report. Following the
performance evaluation described
on page 57, the Board confirms
that all the Directors continue
to be effective and demonstrate
their commitment to their roles.
What are the Board’s
responsibilities?
To ensure we have clear
responsibilities at the top of the
Company, the Board has set out the
Chairman’s and Chief Executive’s
roles. Our Chairman, Bob Lawson, is
responsible for running the Board.
Karim Bitar, our Chief Executive,
runs the Group, making sure we
implement our strategy and achieve
our operational and financial targets.
Nigel Turner is our Senior Non-
Executive Director and Chairman
of the Remuneration Committee.
He is available to help shareholders
with concerns that they cannot
resolve through our Chairman, Chief
Executive or Group Finance Director.
Some issues and decisions are so
important that only the Board as
a whole can consider them. The
Board is therefore responsible for:
• approving and monitoring
our strategy;
• approving our corporate goals;
• reviewing our operational
performance against these goals;
• approving the corporate budget
and ensuring we have the
right funding;
• approving material contracts;
• approving material acquisitions
and investments; and
• reporting to shareholders.
However, the Board cannot – and
should not – get involved in the
day-to-day running of the business.
The Board therefore delegates
operating decisions to the Chief
Executive, Group Finance Director
and other members of the Genus
Executive Leadership Team
(‘GELT’). In turn, GELT’s members
recommend strategy and plans
to the Board, make day-to-day
decisions about the resources we
need and how we use them, and
How is the Board structured?
The diagram below shows the Board and the Committees that report to it.
GENUS PLC BOARD
BOARD COMMITTEES
EXECUTIVE COMMITTEES
AUDIT
COMMITTEE
NOMINATION
COMMITTEE
GENUS
EXECUTIVE
LEADERSHIP
TEAM
R&D PORTFOLIO
MANAGEMENT TEAM
REMUNERATION
COMMITTEE
CORPORATE SOCIAL
RESPONSIBILITY
COMMITTEE
Genus plc Annual Report 2014Corporate Governance55
ensure we have robust controls
over our operations and finances.
More information about the
roles and work of the Audit,
Remuneration and Nomination
Committees can be found in their
statements on pages 60 to 84.
GELT’s role and membership is
covered on pages 52 and 53.
In last year’s report, we explained
our intention to establish a
Corporate Social Responsibility
(‘CSR’) Committee, to set our CSR
strategy and objectives, ensure we
implement them and to monitor our
performance. The Committee was to
be chaired by Tom Kilroy, our Group
General Counsel and Company
Secretary at the time, who left Genus
in January 2014. His departure
delayed the Committee’s formation
and meant that it did not meet
during the year. The Committee is
scheduled to have its first meeting
by the end of 2014 chaired by
Catherine Glickman, Group HR
Director, to build on our CSR strategy
and implementation. The delay
in setting up the Committee did
not detract from our CSR efforts
and we continued to make good
progress against our objectives,
as described on page 47.
The R&D Portfolio Management
Team meets twice a year. It gives
us a comprehensive view of our
R&D programme and involves our
business units in prioritising our
R&D initiatives. Its key discussions
in the year are summarised below.
R&D PMT Key Discussions
• Continued operation of the
ideation management process
• Ongoing review and
prioritisation of new ideas and
ongoing research projects
• Approving patent strategies for
new technologies, based on
business and technical
opportunity
Does the Board have the right
balance of skills and experience?
Genus operates in a complex
and evolving global business
environment. To lead us effectively,
the Board must have the skills
and experience to manage
the associated challenges.
Almost all our Directors have held
leadership positions in international
companies, with several having
run businesses overseas. Half our
Directors have strong backgrounds
in scientific research or in leading
science-based businesses,
while more than a third have
significant financial experience.
A BROAD BASE OF
RELEVANT EXPERIENCE
International business
Scientific/biotech
4
Finance
3
2011
Number of Directors
7
As Genus grows, the Board must
evolve to keep pace. Our recent
Non-Executive appointments
have enhanced our expertise
in biotechnology, agricultural
science and international markets.
While we consider diversity in its
broadest sense when recruiting,
our aim is to ensure that the Board
has the right skills to manage the
evolving nature of the business.
A good induction is a key part of
ensuring new Board members can
fully contribute, so we get the most
benefit from their experience. Our
induction programme has three
main elements:
• helping our Board members to
conduct themselves effectively,
through a course run by Spencer
Stuart, one of the world’s leading
global executive search and
leadership consulting firms;
• ensuring our Directors understand
the legal and regulatory aspects
of being a Board member, and
how to maintain their
independence; and
• an introduction to our business,
through site visits and meetings
with our management teams
(see case study).
Non-Executive Inductions
Site visits and meetings with
management are a key part
of getting new Non-Executive
Directors up to speed with our
business. Following Lykele van der
Broek’s joining on 1 July 2014, he
and Duncan Maskell visited one
of our European operations, ABS
Italia, where they met the general
manager, staff and a customer.
We are also planning for them
to visit our US operations,
covering Genus ABS and our
R&D operations in Madison, and
Genus PIC in Hendersonville. Here
they will meet a cross section of
senior management and some
of our customers. These visits
include presentations about
each business and a tour of the
operations. Duncan Maskell’s
earlier appointment meant he
also went on the Board visit to
China, as discussed below.
We also want to ensure that the
Board as a whole has first-hand
experience of key areas of our
business and markets, so we
include an annual site visit in the
Board calendar. This year, the
Board visited China (see case study
below). As well as benefiting our
Directors, these visits allow our
local management teams to meet
the Board and to discuss their
operations directly with them.
Case Study – Board Visit to China
In April 2014, the Board visited our
operations in China. Over three
days, the Directors visited a bull
stud and met customers, partners
and officials from the Ministry of
Agriculture. The Board also met
with Jerry Thompson, the Chief
Operating Officer of Genus Asia,
and the senior management team
and staff in our Shanghai office.
The visit gave the Board greater
clarity of the Chinese bovine
and porcine markets, as well as
insights into the country’s key
trends and risks, including disease.
The Directors also gained a better
understanding of the political,
economic and social landscape
in China. This is an exciting
market with great opportunities
for the Group, where we hope
to expand our footprint and
develop operations that underpin
our continued growth.
Genus plc Annual Report 2014Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information56
Corporate Governance Statement
continued
How does the Board review and
approve the Company’s strategy?
One of the Board’s key
responsibilities is to review, approve
and monitor our strategy. To
understand how well our strategy
is working and to ensure it remains
appropriate, the Board holds an
annual strategy review each January,
lasting a day and a half. This includes
presentations from GELT members
and external perspectives.
At this year’s review, the Board
was taken through a market
overview and competitive
landscape, which included:
• dairy, beef and pork genetic
market projections, including
growth drivers and potential new
markets; and
• current and emerging industry
trends, such as consolidation and
integration of customers, market
volatility, supply chains, and the
necessary people and skills to
achieve the strategy.
The Board then considered our
strategy in light of this, including
opportunities and challenges, focus
areas and business recommendations
for moving forwards.
What did the Board do during the year?
The table below shows how many Board and Committee meetings each
Director attended during the year.
Non-Executive Chairman
Bob Lawson
Executive Directors
Karim Bitar
Stephen Wilson
Non-Executive Directors
Nigel Turner
Mike Buzzacott
Barry Furr
Duncan Maskell**
Board
Audit
Committee
Remuneration
Committee
Nomination
Committee
10 (10)
10 (10)
10 (10)
10 (10)
10 (10)
8 (10)
3 (4)
3*
3*
3*
3 (3)
3 (3)
2 (3)
1 (1)
6 (6)
1 (1)
6*
6*
6 (6)
6 (6)
4 (6)
3 (3)
1 (1)
1*
1 (1)
1 (1)
1 (1)
n/a
Note: Figures in brackets are the maximum number of Board or Committee meetings the
Director could have attended.
* Attendance by invitation.
** Duncan Maskell joined the Board on 1 April 2014.
The Board’s main activities during the year are set out below.
The Board’s Main Activities During the Year
Leadership
• Appointed two Non-Executive Directors, adding significant scientific
and international experience to the Board
• Appointed Dan Hartley as Group General Counsel and Company Secretary,
bringing wide-ranging legal, scientific and international experience
Business Development/Strategy
• Held a strategic meeting with GELT, as described above
• Reviewed and approved business development opportunities such
as Génétiporc
• Visited China (see above) to understand better the business environment
• Received regular updates on disease issues, health and biosecurity
• Reviewed and approved the initiation of US legal proceedings against
the current provider of sexed semen (see note 38)
Research & Development
• Received regular updates on R&D developments, new initiatives and
potential collaborations
Performance
• Received monthly updates on the operational performance of the
business and market conditions for each of the Company’s divisions
• Carefully monitored the performance of the Company against its goals
Employees
• Reviewed and monitored the health and safety performance of
the Company
• Updated on the new performance management framework and the
results of an all employee survey
• Updated on the High Performance Teams’ training programme
• Held session on the Talent Review, including updates on executive
succession planning and development
• Received update on alignment of global employee pay with GELT, and
global short- and long-term bonuses and core awards
Effectiveness
• Second year external Board evaluation and workshop carried out by
Boardroom Review
Genus plc Annual Report 2014Corporate Governance
57
How well is the Board functioning?
We assess the Board’s effectiveness over a three-year cycle, using a mixture
of internal and external evaluations:
Year 1
External Board
effectiveness review
produces an action plan
for areas of focus
Year 2
Follow up
questionnaires by same
external evaluation
consultant, to monitor
progress with the focus
areas
Year 3
Internal questionnaires
and interviews with the
Chairman and Group
General Counsel and
Company Secretary
This year was the second in the
review cycle, following last year’s
external evaluation. Boardroom
Review held a workshop with
the Board, involving:
• effectiveness questionnaires
conducted by Boardroom Review
with each Board member,
following which the Board
discussed the strengths
and challenges identified by
the process;
• examination and discussion of a
case study, based on strengths
and challenges similar to Genus’s,
which was facilitated by the
external consultant; and
• discussion of how the Board
could optimise its contribution
to the Company.
The Review’s Conclusion
The strengths identified included:
• the Board’s cohesiveness;
• its transparent and respectful
communications;
• the Chairman’s experience and
governance; and
• the Board’s engaged and
supportive nature.
The challenges identified included:
• the Group’s international
development;
• the Board’s limited diversity; and
• the complex science in the sector.
Areas of Focus for 2014/15
This year’s evaluation identified
the following areas for the
Board to consider in 2014/15:
• sharper focus on technology
across the Board, both in R&D
and the use of technology in
commercial sales;
• continued focus on competitors;
• consideration of how risk is
disclosed and considered through
the Audit Committee and through
the Board;
• consideration of communications
with shareholders and other
external stakeholders; and
• consideration of other skill sets
required by the Board, such as
diversity, agri-business and
international markets.
Progress Against the 2013/14 Evaluation
Last year’s external review identified a number of areas for the Board to consider this year. The Board also set itself a
number of other priorities. The table below shows our progress against these objectives.
Focus Areas from the Board Evaluation
Progress
The evolution of the Board’s composition
We appointed two Non-Executive Directors, as discussed above
The quality of discussion and information regarding
the competitive landscape
Senior management provided more written and verbal updates at Board meetings
and the strategic session was focused on the competitive landscape
A deeper review of executive succession planning
In December 2013, the Board was updated on the succession plan for GELT members
Improving reporting cycles, communication and use
of Board time
Board meetings have been better scheduled across the year, with shorter meetings
and improved Board papers. To focus discussion, Board members are given clear
direction on the outcome required. Financial reporting is also quicker, to give the
Board the latest data
Board Priorities for the Year
Continuing global site visits
Progress
The Board visited China during the year and is scheduled to hold a Board meeting in
Brazil in 2015
Developing the Board in the area of CSR, aligning
CSR with the Group’s strategic objectives and
establishing the new CSR Committee
Progress against CSR objectives has been included in the Board and GELT meeting
agendas. Meetings of the CSR Committee have been scheduled for the remainder of
2014 and 2015
Continuing to ensure the Board’s development
in governance
The Board received updates and briefings on recent governance developments
Increasing focus on the talent review
A talent review of GELT was carried out in December 2013
Genus plc Annual Report 2014Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information58
Corporate Governance Statement
continued
How does the Board ensure it
understands and manages risk?
The diagram below shows our
risk management framework. The
Board has ultimate responsibility
for risk management and our
internal controls, and is supported
by GELT, the Audit Committee
and our risk management and
internal audit function.
Risk Management
Our risk management system
identifies, evaluates and prioritises
the risks and uncertainties we face,
and reviews our controls and how
we mitigate those risks. The system
applies to the Board, the Audit
Committee, GELT, our businesses
and our divisional business
reviews. The main risks we face
and our mitigations for them are
summarised on pages 20 and 21.
The Board undertook a
number of activities to address
specific risks during the year,
including its work on:
• talent management and
succession planning;
• reviewing biosecurity, particularly
in light of the disease outbreaks
discussed in the Strategic Report;
• reviewing our strategy and
understanding of the competitive
landscape; and
• enhancing the Board’s cultural
understanding through visits to
the local operations and political,
economic and social risk updates
from the relevant business groups.
The Board will also receive updates
on health and safety. More generally,
the Group continues its relentless
focus on operational execution.
Internal Control
The Board, with the help of the
Audit Committee, has reviewed the
effectiveness of our internal control
system, as well as our financial,
operational and compliance controls
and our risk management.
The review covered our internal
audit programme and the reports
our management prepared when
the Board approved our interim
and final reports and financial
statements. It also assessed:
• whether we had identified,
evaluated, managed and
controlled significant risks; and
• whether any significant
weaknesses had arisen, and if so,
whether we had addressed them.
Risk Management Framework
THE BOARD
• Sets strategic
objectives
• Has overall
responsibility
for the
Group’s risk
management
and internal
control
systems
• Monitors the
nature and
extent of risk
exposure
against risk
appetite for
our principal
risks
• Provides
direction
on the
importance
of risk
management
and risk
management
culture
GENUS EXECUTIVE
LEADERSHIP TEAM
AUDIT
COMMITTEE
RISK MANAGEMENT AND
INTERNAL AUDIT FUNCTION
•
Identifies, addresses
and mitigates risks
Group-wide
• Monitors our risk
management process
and internal controls
• Supports the Board
in monitoring risk
exposure against
risk appetite
• Reviews the
effectiveness of our
risk management and
internal control system
• Overseas the risk
management process
and provides guidance
on risk management
• Engages with senior
management to
review risks and
their mitigation
The assessment also took into
account any risk or control issues
we identified through our divisional
business reviews, Board and GELT
meetings, and insurers’ reviews.
These assessments routinely identify
areas for improvement. However,
the Board has not identified
or been told of any significant
weaknesses in our internal controls.
Our Internal Control System
An internal control system cannot
completely eliminate the risks we
face or ensure we do not have a
material misstatement or loss.
The key elements of our internal
control systems are as follows:
Management Structure
The Board sets formal authorisation
levels and other controls that allow
it to delegate authority to run our
businesses to the Chief Executive,
GELT and their management teams.
Our management supplement these
controls by setting the operating
standards that each subsidiary
needs for its business and location.
GELT regularly reviews our
performance against strategy,
budget, and a defined set of
operational key performance
indicators. The Chief Executive,
Group Finance Director, Group
General Counsel and Company
Secretary and the Group Financial
Controller also hold monthly
reviews with each business unit.
Quality and Integrity of Our People
Everything we do has the highest
integrity at its core. Our control
environment depends on high-
quality people who maintain our
ethical standards. We ensure
our people’s ability and integrity
through our high recruitment
standards, training and consistent
performance management. The
Board approves appointments to our
most senior management positions.
Genus plc Annual Report 2014Corporate Governance
59
Information and Financial
Reporting Systems
We create detailed operational
budgets for the year ahead, along
with five year strategic plans, which
the Board reviews and approves.
We then monitor our performance
throughout the year, so we can
address any issues. The information
we consider includes our monthly
financial results, key performance
indicators and variances, updated full-
year forecasts and key business risks.
The main internal control and risk
management processes relating
to our preparation of consolidated
accounts are our Group-wide
accounting policies and procedures,
segregation of duties, a robust
consolidation and reporting system,
various levels of management review
and centrally defined process control
points and reconciliation processes.
Investment Appraisal
We control our capital expenditure
through our budget process and
by having clear authorisation levels,
above which our businesses must
submit detailed written proposals
to the Board for approval.
We carry out due diligence for
business acquisitions and review
major projects and all acquisitions
after we complete them, so we
can identify and correct any
underperformance or overspend.
Internal Audit
Our internal audit activities are
provided by both in-house and
external resources, under the
leadership of our Head of Internal
Audit and Risk Management. During
the year, Internal Audit completed a
risk-based audit programme agreed
by the Audit Committee. The Audit
Committee reviews the results of
these audits and the subsequent
actions we take, which we also
communicate to the external auditor.
The regions and businesses
complete risk and control self
assessments twice a year. Internal
Audit reviews these to identify
any deficiencies in our controls
and how we should address them.
The results are communicated
to senior management and
the Audit Committee.
How does the Board ensure it
understands shareholders’ views?
Our Chief Executive and Group
Finance Director regularly meet
institutional investors and private
client brokers, to discuss our
strategy and progress, and to
understand how investors view
our business. The Chairman also
attends certain meetings. During
the year, our investor relations
programme included meetings
in London, Edinburgh, New
York, Chicago and Geneva.
The Board sets time aside during the
Board meetings to discuss feedback
from these meetings, including
feedback obtained by independent
brokers and our advisers. This
allows all Directors to understand
major shareholders’ views.
The Chairman and Senior Non-
Executive Director also maintain
contact with major shareholders,
having met with two earlier in the
year and another meeting planned
for later this year as part of our
remuneration consultation.
The AGM gives the Board an
opportunity to communicate
with both private and institutional
investors, and we welcome their
involvement. All our Board members
will be available to answer questions
at the AGM on 14 November 2014.
Our Risk Management Priorities
The table below shows our risk management priorities for the last year and
our progress against them.
Risk Management Priority
Progress
Further embedding risk management into
our day-to-day decision-making process
Test many of our risk mitigation activities
as we deliver our FY14 internal audit
plan, to provide assurance that they
operate effectively
We held regular executive management
reviews of our significant risks and
implemented a continuous improvement
process for our mitigating activities
We delivered a risk-based audit plan which
tested key areas of our mitigation efforts
Our Priorities for 2015
For the coming year, we have set the following priorities:
• to expand our operational KPIs to include performance metrics relevant
to key risk mitigation activities; and
• to continue to improve our ability to identify emerging risks and
potential changes in risk evaluation throughout the year.
Genus plc Annual Report 2014Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information60
Audit Committee Report
Chairman’s Overview
The Audit Committee acts on behalf
of the Board and shareholders,
to ensure the integrity of the
Company’s financial reporting,
evaluate its system of risk
management and internal control,
and oversee the performance of the
internal and external auditors. Our
annual work programme is designed
to deliver this commitment.
During the year, the Committee
met three times and invited the
Company’s Chairman, Chief
Executive, the Group Finance
Director, the Group Financial
Controller, the Head of Risk
Management and Internal Audit, and
senior representatives of the external
auditor to attend its meetings.
The Committee also held separate
private sessions during the year
with external audit, internal audit
and the Group Finance Director.
The Committee reviewed the
appropriateness of the half-year
and annual financial statements.
Among other matters, we focused
on critical accounting policies,
key assumptions and judgements,
the quality of disclosures and
compliance with financial reporting
standards, and all material issues
affecting the financial statements.
The Committee reviewed the
Group’s tax and treasury strategy
and its pension arrangements.
The Committee also reviewed the
Annual Report and Accounts taken
as a whole, to ensure they are fair,
balanced and understandable,
and provide the information
necessary for shareholders to
assess the Company’s strategy,
business model and performance.
In meeting its commitment to
oversee the performance of our
internal and external auditor, the
Committee reviewed and agreed
internal audit’s terms of reference
and work plans, as well as the scope,
fees and work undertaken by the
external auditor. The Committee
reviewed the effectiveness of
internal and external audit, discussed
the outcomes of these assessments
and agreed any actions that were
needed. The Committee was
satisfied with the performance of
the internal audit function and the
external auditor during the year.
The Committee discussed the
current partner’s tenure, which
is due to end after the 2015 audit
and agreed to start a process
in the coming year to retender
the audit for fiscal year 2016.
Mike Buzzacott
Chairman of the Audit Committee
2 September 2014
“The Committee
ensures the integrity
of the Company’s
financial reporting.”
Genus plc Annual Report 2014Corporate Governance61
The Committee reports its findings
to the Board, identifying any matters
that require action or improvement,
and making recommendations
about the steps to be taken.
Committee Role and
Responsibilities
The Committee’s role and
responsibilities include reviewing
and monitoring; the financial
reporting process; the integrity of
the Group’s financial statements;
the Company’s reporting to
shareholders; the effectiveness of
the Group’s accounting systems
and control environment, including
risk management and the internal
audit function; and the effectiveness
and independence of the Group’s
external auditor, including any
non-audit services they provide
to the Group. The Committee also
ensures that the Company maintains
suitable confidential arrangements
for employees to raise concerns and
reviews the Company’s systems and
controls for preventing bribery.
Risk Man
and Intern
a
g
e
m
al
e
C
n
o
t
n
t
r
o
l
t
i
d
u
al A
Intern
• Monitoring and evaluating the
adequacy and effectiveness of
the risk management and
internal controls systems
• Approval of scope and plans
• Monitoring management’s
implementation of remedial
actions
• Evaluating performance
g
cial Rep orti n
n
a
in
F
E
x
t
e
r
n
al Audit
Committee Composition
and Governance
The Committee’s members are
Non-Executive Directors with a
wide range of financial, commercial
and scientific research expertise,
appropriate for fulfilling the
Committee’s duties. In FY14, the
Committee met the UK Corporate
Governance Code’s requirement
that at least one Committee
member should have recent and
relevant financial experience.
The Committee has formal terms of
reference, approved by the Board,
that comply with the UK Corporate
Governance Code. These are
available from our website:
www.genusplc.com. Our annual
review of these terms took place
during the year. The Committee also
assessed its own effectiveness.
• Reviewing of annual and
half-year financial statements
• Evaluating critical accounting
policies, key assumptions
and judgements
• Monitoring the quality of
disclosures and compliance
with financial reporting
standards
• Monitoring of independence
and objectivity
• Agreeing scope and fees
• Monitoring level of non-audit
services
• Evaluating performance
Genus plc Annual Report 2014Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information
62
Audit Committee Report
continued
The Committee’s Main Activities During the Year
At its three meetings during the year, the Committee focused on:
Financial Reporting
The main areas of focus and matters where the Committee specifically considered management’s judgements are set
out below:
Financial Reporting Area
Biological assets valuation
Intangible assets – capitalisation and
impairment of development costs
Acquisitions – Génétiporc
Pensions
Judgement and Assumptions Considered
In compliance with IAS 41, Genus records its biological assets at fair value in the Group
balance sheet (£275m), with the net valuation movement shown in the income statement.
At each reporting period, the Committee was updated on the methodology and outcomes
of the biological assets valuation. Having noted that the methodology was unchanged during
the year, the Committee debated and considered management’s assumptions and estimates,
and discussed and reviewed the external auditor’s report on this area. The Committee was
satisfied with management’s accounting treatment.
Genus’s policy is to capitalise certain development costs and to perform periodic impairment
reviews, to ensure that the cumulative carrying value is justified. At the balance sheet date,
the Group had £8m of capitalised development. During the year, the Committee received
reports from management detailing the cost incurred and the outcome of the impairment
reviews. The Committee also reviewed progress against plans and the projects’ timelines to
full operation. The Committee discussed management’s reports in detail, including whether
any known issues might block the projects’ completion. The Committee reviewed the
external auditor’s work, including their assessment of management’s models supporting the
estimates and judgements. After due challenge and debate, the Committee was satisfied with
management’s assumptions and judgements.
During the financial year, Genus acquired Génétiporc, the porcine genetics business of
Aliments Breton Foods Group, for £22m. The acquisition included the share capital of certain
legal entities, as well as biological and intangible assets. This transaction is described in
note 37 to the accounts. The Committee received an update on the transaction’s structure
and reviewed management’s proposed accounting treatment. The external auditor’s views
supported these proposals. After discussing the accounting options available, the Committee
agreed with management’s recommendations.
During the year, Genus adopted the revised IAS 19 for its pension accounting. The accounting
changes to the calculation of the net interest cost and the treatment of fund administration
expenses are detailed in note 28 to the accounts. The Committee received and reviewed
management reports on the treatment of pension costs, including the restatement of
prior years for comparative purposes. The Committee also received and considered the
external auditor’s pensions accounting input. The Committee considered management’s
recommendations were appropriate. The Committee continued to review the status of
the other parties who are jointly and severally liable for the Milk Pension Fund deficit and
concurred with management’s assumptions for reporting Genus’s share of the fund.
Genus plc Annual Report 2014Corporate Governance63
Monitoring Business Risks
The Committee reviewed the
Group-wide risk management
process designed to identify,
evaluate and mitigate risks. In the
external auditor’s presence, the
Committee discussed the risks
identified with the Chief Executive
and Group Finance Director,
along with management’s plans
to mitigate them. In view of their
importance during the year, the
Committee ensured that the Board
received and discussed detailed
input from management on the
following key risks and mitigations:
• China and emerging markets: this
risk is the threat to our growth if
we are unable to appropriately
develop business in China and
emerging markets. With a focus
on China, the Board discussed
with management the current
farming environment in China and
the actions taken by both regional
and global management teams to
minimise the impact on our
strategy execution.
• Biosecurity and continuity of
supply: this is the risk of negative
outcome for Genus if we lose key
livestock or lose our ability to
move animals and/or semen
freely (including across borders),
due to disease outbreak, an
environmental incident or
international trade sanctions.
The Board discussed the outbreak
of PEDv in North America and
its impact on the entire porcine
industry. PIC’s management
presented to the Board on the
additional measures being taken
to strengthen health management
and supply chain resilience.
Internal Control System
The Committee conducted its
annual review of the effectiveness
of the Group’s internal controls
and disclosures, and reviewed
the findings of internal audit at
each scheduled meeting. This
included reviewing the Group’s
whistleblowing policy and bribery
prevention procedures.
Oversight of External Audit and
Internal Audit
Internal Audit
The Committee reviewed and
agreed the internal audit function’s
scope, terms of reference, resources
and activities. The Committee
received regular reports from
the Head of Risk Management
and Internal Audit on the work
undertaken and management’s
responses to proposals made in the
internal audit reports issued during
the year. The practice of meeting
the Head of Risk Management and
Internal Audit without management
being present continued during
the year. The Committee reviewed
and was satisfied with the internal
audit function’s performance.
External Audit
The Committee reviewed and
agreed the scope and fees of the
audit work to be undertaken by the
external auditor and held detailed
discussions of the results of their
audits. The Committee continued
its practice of meeting the external
auditor without management being
present. The Committee reviewed
the external auditor’s objectivity and
independence and the Company’s
policy on engaging the external
auditor to supply non-audit services.
The Committee assessed the
external auditor’s performance,
based on questionnaires completed
by key finance staff and Committee
members, covering the external
auditor’s fulfilment of the audit
plan, the auditor’s robustness and
perceptiveness in their handling
of key accounting and audit
judgements, the content of the
external auditor’s reports, and cost
effectiveness. The Committee also
considered any regulatory reviews
performed on the external auditor.
The Committee concluded that the
external auditor was effective.
External Auditor’s Appointment
The external auditor, Deloitte
LLP, was first appointed as the
Company’s external auditor for
the period ended 30 June 2006,
following a formal tender process.
The current audit partner’s first
audit period was the financial
year ended 30 June 2011.
The Committee reviewed the
nature and monetary levels of
the external auditor’s non-audit
services and compliance with the
Company’s Non-Audit Services by
Auditor Policy. The Committee is
satisfied that the use of Deloitte
for such services does not impair
their independence as the Group’s
external auditor. As a consequence
of its satisfaction with Deloitte’s
independence and effectiveness, the
Committee has recommended to
the Board that the external auditor
be reappointed for a further year.
However, after the 2015 audit, the
audit partner is due to rotate and
the Committee intends to retender
the audit for the subsequent year.
Genus plc Annual Report 2014Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information64
Directors’ Remuneration Report
Annual Statement
Letter from the Chairman
Dear Shareholder
On behalf of the Board, I am pleased to
present the Directors’ Remuneration Report for
2013/14. This report covers the remuneration
of Executive and Non-Executive Directors.
The Remuneration Committee (the ‘Committee’)
believes that the purpose of its remuneration policy
is to support the Company’s strategy for growth
and deliver value to stakeholders by focusing on
delivering sustainable profit growth, measured
through EPS. The remuneration policy therefore has
a strong focus on strategic alignment of corporate
performance and individual remuneration, with
a significant proportion delivered in shares and
vesting over the longer-term. It also recognises
that we compete internationally, targeting growth
in key markets, such as China and India.
This is our first report since the introduction of the
new regulations and guidelines. In our 2013 report,
we adopted a number of the guidelines laid out in the
new reporting regulations. This year, in line with the
best practice encompassed in the new regulations and
guidelines, we have split the report into two sections:
• a Directors’ Remuneration Policy Report (‘Policy
Report’), which sets out the Group’s remuneration
policy for Executive and Non-Executive Directors; and
• an Annual Report on Remuneration (‘ARR’), which
discloses how we applied our remuneration policy
in the year ended 30 June 2014.
We will be seeking your support for both parts of the
report, through a binding vote on the Policy Report
and an advisory vote on the ARR at the AGM on
14 November 2014.
Performance and Reward for 2013/14
As highlighted in the Strategic Report, 2013/14 was
a challenging year, with mixed performance across
the business. Our ABS and PIC businesses had strong
performances and grew profits in double digits in
constant currency. However, our Asian business saw
challenging conditions, specifically in China which
has been impacted by poor market conditions and
the costs of our investments in the country. During
the year, we executed a number of strategic business
developments, such as our successful acquisition
and integration of Génétiporc, and established a joint
venture in India with B G Chitale. This continues our
strategy to be the leading animal genetic provider
in both mature and developing markets, with
increased capacity in both porcine and bovine, and
to take advantage of future growth opportunities.
adjusted operating profit at 103%. Despite strong
performance against strategic objectives and
exceptional management effort, the profit objective
was not achieved and this element of bonuses
was not awarded. Cash performance exceeded
the target maximum. The financial results, coupled
with the Executive Directors’ achievements against
personal targets, delivered bonuses for the Executive
Directors in the region of 32–35% of maximum.
Performance Share Plan (‘PSP’) awards granted in 2011
lapsed in September 2014 as three year EPS targets
were not met.
Remuneration Policy for 2014/15
Our 2004 PSP expired this year. The Committee
took the opportunity of the PSP renewal and the
vote on the Policy Report to review thoroughly
executive remuneration at Genus. The key conclusion
was that our remuneration policy generally remains
fit for purpose, given the substantial weighting
placed on long-term performance, which supports
our focus on delivering above-market long-term
returns to our shareholders. However, we do need
to make a number of modifications for 2014/15.
The main changes relate to renewing the PSP
and recent developments in investors’ best
practice expectations. The changes include:
• Simplifying the performance targets and moving
to straight-line vesting for the long-term incentive
awards we will grant in 2014/15, while fine tuning the
range of performance targets, which we continue
to believe are very demanding. For example, Genus
must deliver a minimum of 20% average annual
growth in EPS over three years, for full vesting to
take place.
• Requiring management to retain the number of
vested shares they receive, after tax, for two years.
This will operate alongside clawback provisions.
• Reducing the aggregate (all share plan) dilution
limit, so it is consistent with current institutional
investors’ best practice expectations.
These revisions will better align our remuneration
policy with delivery of our strategic plan, and
only reward at maximum levels for the delivery of
market-leading returns for our shareholders.
In addition, we have amended the annual bonus plan
to ensure it continues to support the delivery of the
Company’s growth agenda. The change for 2014/15
will require a minimum of 15% growth in profits in
constant currency from the 2013/14 result, for the part
of the bonus relating to profit growth to pay out in full.
From a financial perspective, our operating results
were affected by the performance in China, the
strengthening of Sterling and the impact of disease,
specifically PEDv. Overall, profit in constant currency
for the year was unchanged and with the impact of
strong Sterling, profit before tax in actual currency
was down 8% at £39.3m. Performance on cash
generation was strong with cash conversion of
Full details of our revised remuneration policy
are set out in the Policy Report. We are seeking
shareholder approval at the AGM for a replacement
PSP, with the Notice of Meeting including a
full summary of the plan’s principal terms.
Summary details are also set out in the Directors’
Remuneration Report that follows, specifically in
relation to its anticipated operation in 2014/15.
Genus plc Annual Report 2014Corporate Governance65
This Directors’ Remuneration
Report has been prepared so it
complies with the Companies Act
2006 – provisions of the Large
and Medium-sized Companies
and Groups (Accounts & Reports)
(Amendment) Regulations 2013,
which set out the disclosures
required for Directors’ remuneration
as at the reporting date. The report
is also in accordance with the
requirements of the Listing Rules
and the Financial Conduct Authority.
The legislation requires the auditor
to report to the Company’s
members on the ‘auditable parts’
of the Directors’ Remuneration
Report and to state whether, in
their opinion, the parts of the report
that have been subject to audit
have been properly prepared in
accordance with the legislation.
We have highlighted the parts of
this report which have been audited.
The ARR sets out what our
Directors were paid in respect of
the year under review. The Policy
Report sets out the policy that will
apply from the effective date of
14 November 2014 until the 2017
AGM, if approved by shareholders,
and in practice will be applied
for the year from 1 July 2014. The
report has been approved by the
Board and signed on its behalf by
the Chairman of the Committee.
The Committee is satisfied that the remuneration
policy for 2014/15 will not encourage undue risk
taking, as the performance metrics are fully aligned
with targeted improvements in the Group’s key
performance indicators, incentive pay (in the
form of both the annual bonus and replacement
PSP) is subject to clawback provisions, and part
of the annual bonus must be deferred into the
Company’s shares. These features, allied to our
share ownership guidelines, align our remuneration
policy with long-term shareholders’ interests.
Shareholders’ Views
The Committee takes an active interest in shareholders’
views and developments in best practice. The
Committee held a constructive consultation with
major shareholders about our remuneration policy for
2014/15. This included considering feedback about
simplifying the replacement PSP’s performance targets
and the metrics to apply to the 2014 awards. As a result
of this dialogue, the holding period was extended to
two years from the one year originally proposed.
We will continue to take shareholders’ views into
account in this and subsequent reviews.
On behalf of the Board, I would like to thank
shareholders for their continued support. The
Committee hopes that the new form of report
is clear and would welcome feedback from
shareholders. If you wish to contact me, please
email me at remunerationchair@genusplc.com.
The Committee looks forward to your support
for our remuneration policy at the 2014 AGM.
Nigel Turner
Senior Independent Director and
Chairman of the Remuneration
Committee
“ The Remuneration
Committee believes
that the purpose of its
remuneration policy is
to support the
Company’s strategy
for growth and deliver
value to stakeholders”
Genus plc Annual Report 2014Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information66
Directors’ Remuneration Report
continued
Directors’ Remuneration Policy Report (Unaudited Information)
The key objectives of Genus’s Executive remuneration policy are that:
• pay should be competitive,
so we can recruit and retain
the best people;
• fixed pay (base salary, pension
and benefits) should take
account of comparable external
benchmarks and pay for our
other employees;
• incentive pay (short- and
long-term incentives) should
provide the opportunity to
earn upper quartile total
remuneration, subject to
delivering our above-market
long-term growth aspirations;
• incentive pay should be directly
linked to the Group’s strategy,
with targets relating to our key
performance indicators (using
non-financial ‘input’ measures
and/or ‘output’ measures such
as earnings per share) and should
be stretching, in light of our
strategic plan;
• incentive structures should
be simple, easy to understand
and reward long-term
sustained growth, rather than
volatile performance;
• remuneration policy should be
clearly aligned with shareholders’
interests, take due account of
current best practice guidance
and not encourage undue risk
taking; and
• policy principles for Executive
Directors should apply to the
members of the Genus Executive
Leadership Team (‘GELT’), with
appropriate tiering through the
wider workforce.
In applying these principles, the Committee is sensitive to institutional investors’ views on the use of benchmark
pay data and only periodically benchmarks pay. The Committee considers multiple sources of pay data, as well
as individual performance, calibre and experience, and the Group’s performance. The Committee also considers
Group-wide salary budgets and the wider economic environment.
The table below summarises the main components of Genus’s remuneration policy, which is derived from the policy
principles above:
Element, Purpose
and Link to Strategy
Base Salary
To provide competitive fixed
remuneration that will attract and
retain key employees and reflect their
experience and position in the Group.
Operation
Normally reviewed annually, with
increases normally effective from 1 July.
Periodically benchmarked against
relevant market comparators,
reflecting the size and nature of the
role, individual performance and
experience, increases awarded to
other employees, Group performance
and broader economic conditions.
Benefits
To provide competitive benefits
and to attract and retain
high calibre employees.
Benefits generally include a
car allowance and insured
benefits (e.g. life assurance and
private medical insurance).
Where Executive Directors are recruited
from overseas, or required to relocate
on an international assignment, benefits
more tailored to their geographical
location may be provided and may
include relocation costs and/or tax
equalisation arrangements as necessary.
Where revised benefits are offered
in a geographic location or across
the Group, Executive Directors
are likely to be eligible to receive
those benefits on similar terms.
If the Company introduces an all-
employee share plan, Executive
Directors will be eligible to participate
on the same terms as other employees.
Genus plc Annual Report 2014Corporate Governance67
Base Salary
Benefits
Maximum
Performance Conditions
Salaries for 2014/15 are as follows:
• Chief Executive: £526,830.
• Group Finance Director: £357,000.
A broad assessment of individual
and Company performance is used
as part of the salary review.
Annual percentage increases are
generally consistent with the range
awarded across the Group.
Percentage increases in salary above
this level may be made in certain
circumstances, such as a change
in responsibility or a significant
increase in the role’s scale or the
Group’s size and complexity.
The car allowance value is limited
to £20,000 per annum.
None.
The value of insured benefits will
vary year on year, based on the
cost of providing insured benefits,
and is included in the total single
figure table on page 77.
Genus plc Annual Report 2014Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information68
Directors’ Remuneration Report
continued
Element, Purpose
and Link to Strategy
Pension
To provide a competitive company
contribution that enables
effective retirement planning.
Annual Bonus
Incentivises achievement of annual
objectives which support the Group’s
short-term performance goals.
Operation
Only basic salary is pensionable.
Pension is provided by way of
contribution to a personal pension
or as a salary supplement in
lieu of pension provision.
Payments under the annual
bonus plan are subject to:
• compulsory deferral of 25%
of any bonus earned into the
Company’s shares; and
• clawback provisions for a period
of three years, which may apply in
the event of a material misstatement
of the Group’s financial results.
Deferred Share Bonus Plan (‘DSBP’)
awards will vest after three years
subject to continued service.
A dividend equivalent provision
operates, enabling dividends to
be paid (in cash or shares) on
deferred shares that vest.
Performance Share Plan (‘PSP’)
The PSP incentivises executives
to achieve superior returns to
shareholders over a three-year period,
to retain key individuals and align
their interests with shareholders.
Eligibility to receive awards is at the
discretion of the Committee each year.
Awards vest three years from grant,
subject to continued employment
and satisfaction of challenging
three-year performance targets.
A dividend equivalent provision
enables dividends to be paid (in cash
or shares) on shares that vest.
Clawback provisions may apply
for a period of three years, in the
event of a material misstatement
of the Group’s financial results.
For awards granted from 2014, the after
tax number of vested shares must be
held for at least a two-year period.
Genus plc Annual Report 2014Corporate GovernancePension
Annual Bonus
Performance Share Plan (‘PSP’)
69
Maximum
Performance Conditions
Pension contribution or salary
supplements in lieu of pension
are provided to a maximum
of 25% of basic salary.
None.
125% of salary.
Maximum annual award of 200% of
salary (300% of salary in exceptional
circumstances such as recruitment).
Bonus awards are subject to
achievement against a sliding scale
of challenging financial targets
and personal objectives, which the
Committee sets each year to reflect
the priorities for the year ahead.
Financial targets govern the
majority of bonus payments and are
typically linked to the Group’s key
performance indicators (e.g. profit
and cash generation), with a minority
earned based on performance
against personal objectives.
Awards vest based on three-
year performance against a
challenging range of targets,
aligned with the delivery of the
Company’s long-term strategy.
Financial targets (including
adjusted EPS growth) will determine
the vesting of a majority of
awards granted in any year.
Targets are typically structured as
a challenging sliding scale, with no
more than 20% of the maximum
award vesting for achieving the
threshold performance level through
to full vesting for substantial out-
performance of the threshold.
The awards will also be subject to an
underpin that enables the Committee
to scale back (but not scale up)
vesting, if the Group’s performance
over the period is not considered to
reflect the progress made against
its strategic business targets.
For financial performance targets,
bonus is earned on a graduated
scale, with 0% payable up to a
predetermined threshold, through
to a maximum payment for
substantial out-performance of
the threshold (100% payable).
A summary of the performance
targets for 2014/15 is included
on pages 75 and 76.
A summary of the performance targets
for 2014/15 is included on page 76.
The Committee will review performance
conditions annually, in terms of the
range of EPS targets and the metrics
and weightings applied to each
element of the PSP. Any revisions to
the metrics and/or weightings will only
take place if it is necessary because
of developments in the Company’s
strategy and, where these are material,
following dialogue with the Company’s
major shareholders. Should the
Committee believe that a major change
of the current approach is appropriate
(for example, replacing a primary
performance metric with an alternative),
this would only take place following
a revised Directors’ Remuneration
Policy being tabled to shareholders.
Genus plc Annual Report 2014Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information70
Directors’ Remuneration Report
continued
Element, Purpose
and Link to Strategy
Share Ownership Guidelines
To align Executives and shareholders.
Operation
Executives are expected to achieve
a shareholding of 100% of salary,
by retaining 50% of the net of tax
number of vested shares under
the Company’s DSBP and PSP.
Non-Executive Directors
To provide compensation that attracts
high calibre individuals and reflects
their experience and knowledge.
The Committee determines
the Chairman’s fee.
The Board periodically reviews
Non-Executive Directors’ fees.
No Directors take part in
meetings where their own
remuneration is discussed.
In addition, the Chief Executive
will retain the entire after tax
number of Restricted Stock that
was granted to him shortly after
his appointment (see page 77).
Fees are based on the time
commitments involved in each
role and set with reference to
the fees paid in other similarly
sized UK listed companies.
Choice of Performance Conditions
As set out in the Strategic Report
on pages 2 to 47, the Company
targets profitable growth through
a combination of organic growth,
expansion into key markets
and segments, and product
differentiation. The annual bonus
plan uses adjusted profit growth, as
defined on page 75, cash generation
and personal targets. It encourages
our short-term success in delivering
profitable growth at the same time
as converting profit to cash to use
for investment and dividends. The
2014/15 bonus structure (as detailed
on page 75) is aligned fully therefore
with the Company’s strategy.
Our use of adjusted EPS growth to
measure long-term performance, in
tandem with a strategic underpin,
assesses how successful we are
at delivering profitable growth
from our existing business and the
businesses we acquire or establish
with joint venture partners.
The Committee reviews the
performance metrics each year to
ensure they remain appropriate.
Likewise, the Committee will review
the appropriateness of performance
conditions for the PSP each year,
to ensure they remain aligned with
our long-term corporate strategy.
When setting financial targets, the
Committee will consider internal
budgets and external forecasts.
For financial targets, a sliding
scale is applied, with a minority
of the bonus being payable for
threshold levels of performance.
• adjustments required in certain
circumstances such as rights
issues, corporate restructuring,
events and special dividends; and
• the annual review of performance
conditions for the annual bonus
plan and PSP.
Operation of the Annual Bonus Plan
and PSP Policy
The Committee will operate the annual
bonus plan and PSP in accordance
with their rules and, where relevant,
the Listing Rules. As part of the rules,
the Committee has discretions which
are required to efficiently operate
and administer these plans, and are
consistent with standard market
practice. These include, for example:
• the participants in the plans;
• the timing of grant of awards
and payments;
• the size of awards and payments,
although with quantum and
performance targets restricted
to those detailed in the policy
table above;
• the determination of vesting;
• dealing with a change of control
(for example, the timing of testing
performance targets) or
restructuring of the Group;
• determining a good or bad leaver
for incentive plan purposes, based
on the rules of each plan and the
appropriate treatment chosen;
If some events occur, such as a
material divestment or acquisition
of a Group business, which mean
the original performance conditions
are no longer appropriate, the
Committee can adjust the targets,
set different measures and alter
weightings as necessary, to ensure
the conditions achieve their original
purpose and are not materially
more or less difficult to satisfy.
The outstanding share incentive
awards detailed on pages 79 and 80
of the ARR will remain eligible to
vest, based on their original award
terms. In addition, all arrangements
disclosed in previous Directors’
Remuneration Reports (such
as bonuses earned in relation
to 2013/14 performance) will
remain eligible to vest or become
payable on their original terms.
Genus plc Annual Report 2014Corporate GovernanceShare Ownership Guidelines
Non-Executive Directors
Maximum
Performance Conditions
None.
None.
Fees for 2014/15 are as follows:
• Non-Executive Chairman: £140,000.
• Non-Executive Directors: £50,000.
None.
Fees include chairing a Committee or
any additional time commitments or
responsibilities.
Any increase in Non-Executive Director
fees may be above the level awarded
to other employees, given that they
may only be reviewed periodically and
may need to reflect any changes to
time commitments or responsibilities.
Non-Executive Directors also receive
reimbursement of reasonable
travel related expenses incurred
undertaking Company business.
Remuneration Scenarios for Executive Directors
The charts below show how the Group’s remuneration policy affects the
composition of the Executive Directors’ remuneration at different levels of
performance, both as a percentage of the total remuneration opportunity
and as a total value:
Chief Executive Officer
£000
Group Finance Director
£000
2,500
2,000
1,500
1,000
500
0
2,395
44%
27%
1,354
26%
24%
683
100%
50%
29%
2,500
2,000
1,500
1,000
500
0
850
24%
26%
50%
424
100%
1,495
42%
30%
28%
Fixed pay
Target
Maximum
Fixed pay
Target
Maximum
Long-term incentives
Short-term incentives
Fixed pay
• Fixed pay – salaries as at 1 July 2014 + benefits (using the value to 30 June 2014 as a proxy) + pension
(25% of salary for the Chief Executive Officer and 15% of salary for the Group Finance Director).
• Below threshold – fixed pay only.
• Target – annual bonus pays at 50% of the maximum, PSP vests at 32.5% of the maximum award.
• Maximum – annual bonus and PSP pay out in full.
• Share price growth has been ignored.
71
How Employees’ Pay is Taken
into Account
While the Company does not
consult employees on matters of
Executive Director remuneration,
the Committee does take account
of the policy for employees
across the workforce when
determining the remuneration
policy for Executive Directors,
with specific regard to each
Executive’s geographical location.
The Group HR Director facilitates
this process, presenting to the
Committee on pay structures
across the organisation and how
they fit the Group’s Remuneration
Policy. The process includes
consulting employees informally
on their views of the current overall
remuneration policy, which forms
part of the feedback provided
to the Committee and is used
by the HR Director to assess the
policy’s ongoing effectiveness.
When setting the Executive
Directors’ base salaries, the
Committee compares the
salary increases proposed for
each Executive Director within
those proposed for employees
in their geographical location,
as well as considering the
typical increase proposed
across the Group as a whole.
Genus plc Annual Report 2014Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information72
Directors’ Remuneration Report
continued
How Executive Directors’ Remuneration Policy Relates to the Wider Group
The remuneration policy summarised above and described in detail below operates for the Executive Directors.
The same broad structure also operates for the other members of GELT.
Below GELT, these remuneration principles continue to apply. However, the structure and amount of remuneration
vary by work level, reflecting the specialist nature of many employees’ roles, as well as local market practice and
employee feedback. Generally, at less senior levels of the Group, total remuneration is less weighted towards
performance-related pay.
How Shareholders’ Views are Taken into Account
As part of the Company’s ongoing review of remuneration policy, the Committee considers shareholder feedback
received each year in relation to the AGM, as well as guidance from shareholder representative bodies and any
additional feedback received during shareholder meetings. The Committee will consult shareholders if any significant
policy changes are proposed in the future.
Recruitment and Promotion Policy
For Executive Director recruitment or promotions, the Committee follows the guidelines outlined below:
Remuneration Element
Policy
Base Salary
Salary for a new hire or promotion to Executive Director is set at a level sufficient to attract
the best candidate available to fill the role, taking into account the Group’s position, strategy
and the country in which the Executive Director will live and work.
Benefits
Pension
Annual Bonus
Long-Term Incentives
Buy-out Awards
In the event that the salary is initially set at a discount to those offered in companies of a
similar size, geographical reach and complexity (for example, in the event of an internal
promotion), a series of planned increases above those of the wider workforce may be
made over subsequent years, to bring the salary to the desired level, subject to individual
performance.
Benefits are set in accordance with the Company’s remuneration policy. In addition, where
necessary, the Committee may approve the payment of relocation expenses to facilitate
recruitment, and flexibility is retained to pay for legal fees and other costs incurred by the
individual in relation to their appointment. Consideration may need to be given to offer
different or additional elements of the benefit package if a new Director is recruited outside
the UK, to meet local market norms or legislation.
A defined contribution or cash supplement of up to 25% of salary.
The annual bonus will operate as outlined for current Executive Directors, with
the respective maximum opportunity, albeit usually pro-rated for the period of employment.
Depending on the timing and responsibilities of the appointment,
it may be necessary to set different initial performance measures and targets.
The maximum ongoing incentive opportunity under the Company’s policy is 125%
of salary.
PSP awards are granted in line with the policy outlined for the current Executive Directors.
An award may (and usually will) be made upon appointment, subject to the Company not
being prohibited from doing so. For an internal hire, existing awards will continue over their
original vesting period and remain subject to their terms at the date of grant, and further
awards may also be considered.
The normal maximum ongoing annual award level is 200% of salary (with a limit of 300% of
salary in exceptional circumstances).
In the case of an external hire, the Committee may offer additional cash and/or share-
based elements to facilitate the buy-out of value forfeited on joining the Company, when it
considers these to be in the best interests of the Company and therefore of shareholders.
The Committee will seek to ensure that a meaningful proportion of the replacement awards
which are not attributable to long-term incentives foregone will be delivered in Genus
deferred shares, released at a later date and subject to continued employment. This includes
using awards made under Rule 9.4.2 of the Listing Rules. Such payments would take account
of remuneration relinquished when leaving a former employer and would reflect (as far as
possible) the nature and time horizons attached to that remuneration and the impact of any
performance conditions. Shareholders will be informed of any such payments at the time of
appointment.
Genus plc Annual Report 2014Corporate Governance73
Service Contracts, Compensation
for Loss of Office and External
Appointments Policy
Executive Directors
Under the Executive Directors’
service contracts, the Company is
required to give 12 months’ notice
of termination of employment while
the Executive Directors are required
to give six months’ notice. If either
party serves notice, the executives
can continue to receive basic salary,
benefits and pension for the duration
of their notice period, during which
time the Company may require the
individual to fulfil their duties or
assign a period of garden leave.
Under the Chief Executive’s
contract, the Company may elect
to make a payment in lieu of
notice of up to 12 months’ base
salary and benefits, in the event
of it terminating his employment.
These payments may be made
on a monthly basis, in which case
the principles of mitigation apply
and he would be obliged to seek
alternative employment, with the
payments reducing to the extent
that he receives alternative income.
Under the Group Finance Director’s
contract, the Company may elect
to make a payment in lieu of notice
of up to 12 months’ base salary,
in the event of it terminating his
employment. These payments may
be made on a monthly basis, in
which case he would be required
to take all reasonable steps to
find alternative employment. The
principles of mitigation may apply,
which means the Company may
reduce the monthly payments
based on his actual earnings
during the period for which the
monthly payments are made,
or the Company’s assessment
of the earnings that he could
have received if he had sought
alternative employment.
In certain circumstances, such as
gross misconduct, the Company may
terminate employment immediately
without notice or payment. The
Committee may make any statutory
entitlements or payments to settle
or compromise claims in connection
with a termination of any existing
or future Executive Director as
necessary. The Committee also
retains the discretion to meet
any outplacement and/or legal
costs if deemed necessary.
There are no enhanced provisions
in the event of a change of
control. Executive Directors’
service contracts, which include
details of remuneration, will be
available for inspection at the
AGM on 14 November 2014 or at
the Company’s registered office.
The policy for a new hire would be
based on terms that are consistent
with these provisions and, in
respect of the ability to make a
payment in lieu of notice, terms
that are consistent with those of
the Group Finance Director.
Paying the cash element of annual
bonuses is normally contingent
on the executive being in
employment and not under notice
at the payment date, unless the
Committee determines otherwise,
for example in the event of a good
leaver circumstance such as death,
retirement, injury or disability,
redundancy or employment being
transferred outside the Group. The
payment of any bonus will be pro-
rated for the period of service and
subject to the relevant performance
conditions being achieved.
The vesting of any deferred bonus
awards is determined by the plan’s
rules. In general, awards lapse when
employment ceases. However, the
deferred bonus award will vest in
certain good leaver circumstances,
such as death, retirement,
injury or disability, redundancy,
employment being transferred
outside the Group or any other
reason the Committee decides.
The vesting of any awards granted
under the 2004 PSP is determined
by the plan’s rules. In general,
awards lapse when employment
ceases. However, awards may
vest in certain good leaver
circumstances, such as death or
any other reason the Committee
decides. This vesting is based on the
extent to which the performance
target has been satisfied. The
Committee may decide to reduce
the award pro rata, reflecting the
proportion of the performance
period that has elapsed.
The rules of the 2014 PSP, for which
shareholder approval is being sought
at the 2014 AGM, include a similar
definition of a good leaver to the
2004 PSP and also the provision
that awards will generally lapse
when employment ceases (see the
Company’s Explanatory Notes to
AGM on pages 156 to 165. In the
case of the 2014 PSP, however,
good leavers’ awards will ordinarily
vest on the date when they would
have vested had they not ceased
employment, subject to the extent
to which the performance target
has been satisfied as determined
by the Committee and as measured
over the normal measurement
period. Such good leaver awards
will normally be pro-rated based
on the time that the individual was
employed during the normal vesting
period, although the Committee can
decide not to pro-rate an award if
it thinks it is appropriate to do so.
Alternatively, the Committee can
decide that a good leaver’s award
will vest when he leaves, subject
to the performance conditions
measured at that time and pro-
rating, although, as described
above, the Committee can decide
not to pro-rate an award if it
thinks it is appropriate to do so.
Such early vesting treatment will
also apply in the case of death.
In the event of a change of control,
the treatment detailed above for
good leavers under the 2004 PSP
and 2014 PSP would apply, albeit
with performance tested over the
shortened performance period.
Non-Executive Directors
All Non-Executive Directors have
specific terms of engagement. Their
appointment is for a fixed term of
three years and is subject to one
month’s notice of termination by
either the Company or the Non-
Executive Director, and to annual
re-election at the Company’s
AGM, in accordance with the UK
Corporate Governance Code.
Genus plc Annual Report 2014Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information74
Directors’ Remuneration Report
continued
Specific Contracts
Details of the Executive Directors’ service contracts and the terms of appointment of the Non-Executive Directors are
set out below:
Director
Executives
Karim Bitar
Contract Date
Expiry Date
24 May 2011
n/a
n/a
Stephen Wilson
12 December 2012
Non-Executives
Bob Lawson
Nigel Turner
Mike Buzzacott
Barry Furr
Duncan Maskell
Lykele van der Broek
11 November 2010
16 January 2011
6 May 2012
1 December 2006
1 April 2014
1 July 2014
10 November 2016
15 January 2017
5 May 2015
30 November 2015
31 March 2017
30 June 2017
Notice Period
(Months)
12 (from Company)
6 (from Executive)
12 (from Company)
6 (from Executive)
1
1
1
1
1
1
Outside Appointments
The Company recognises that Executive Directors may be invited to become Non-Executive Directors of other companies
and that this can broaden the Director’s skills and experience. When Stephen Wilson was appointed in January 2013,
he was permitted to retain his Non-Executive Directorship of Xchanging plc and the associated remuneration.
ANNUAL REPORT ON REMUNERATION
(UNAUDITED INFORMATION)
The Role of the Remuneration Committee
The Company’s Committee complies with the
UK Corporate Governance Code. The Committee
makes recommendations to the Board, within
agreed terms of reference, on remuneration for the
Executive Directors and other members of GELT. The
Committee’s full terms of reference are available on
the Company’s website at www.genusplc.com.
The Committee comprises independent Non-Executive
Directors Nigel Turner (Chairman), Mike Buzzacott,
Barry Furr, Duncan Maskell, Lykele van der Broek and
also the Company’s Non-Executive Chairman, Bob
Lawson, whom the Board considered to be independent
at the time of his appointment to the Board.
None of the Committee members has any personal
financial interest (other than as shareholders), conflicts
of interests arising from cross-directorships or day-
to-day involvement in running the business. Karim
Bitar, Chief Executive Officer, and Stephen Wilson,
the Group Finance Director, attend meetings at the
invitation of the Committee. They are not present
when their own remuneration is being discussed.
The Committee is supported by the Group HR
Director, Finance and Company Secretariat functions.
During the year to 30 June 2014, the Committee
met six times and considered the following matters:
• the continuing appropriateness of the Company’s
remuneration policy and the remuneration
arrangements for the Executive Directors
and GELT;
• salary levels for the Executive Directors and
GELT members;
• the terms of the 2013/14 and 2014/15 Executive
Annual Bonus Plan, and the individual bonuses
payable for 2012/13, in light of the Group’s and
individual’s performances;
• the individual long-term share incentive awards
under the Company’s 2004 PSP and 2004
Executive Share Option Plan, and the associated
performance measures and targets;
• testing of the performance conditions and
approval of the vesting levels of long-term share
incentive awards granted in 2010/2011;
• the establishment of a 2014 PSP and a DSBP;
• the approval of the Directors’ Remuneration
Report for 2012/13;
• the implications of revised reporting requirements
for the Directors’ Remuneration Report for
2013/14; and
• current institutional investors’ guidelines on
executive remuneration.
Genus plc Annual Report 2014Corporate Governance75
In determining the Executive Directors’ remuneration for
the year, the Committee consulted the Chief Executive,
Group Finance Director and the Group HR Director
about its proposals, although none of these individuals
are involved in determining their own remuneration.
it does not target median market positioning for each
Executive Director each year) and takes into account
a broad range of factors when setting pay, such
as the experience, calibre and performance of the
individual, and salary increases across the Group.
The Committee also appointed New Bridge Street
(part of Aon plc) to provide benchmarking advice
on the remuneration packages for the Executive
Directors, members of GELT and the Non-Executive
Directors. New Bridge Street is a member of the
Remuneration Consultants Group and complies with
its Code of Conduct. Aon plc acts as insurance broker
to the Group. New Bridge Street’s fees for services to
the Committee during the year were £90,643, which
included £14,296 of implementation advice in relation to
the operation of the Company’s share incentive plans.
The Committee considered New Bridge Street’s
performance during the year, in terms of the quality and
independence of its advice, the potential for conflicts
of interest (which are actively managed within Aon
plc) and its knowledge and understanding of market
practice. Having reviewed these factors, the Committee
decided to retain New Bridge Street as its advisers.
Shareholder Voting at the 2013 AGM
At last year’s AGM, the Directors’ Remuneration Report
received the following votes from shareholders:
For
Against
Total number of shares in respect
of which votes were validly made
Abstentions
Total number
% of
of votes
votes cast
37,823,988
1,771,889
39,595,877
1,190,785
95.53
4.47
100
Implementation of Policy for 2014/15
(Unaudited Information)
Base Salary
The Committee reviews the Executive Directors’
base salaries prior to each financial year, taking into
account individual and corporate performance,
an assessment of comparator companies, wider
economic conditions and levels of increases
applicable to the Group’s other employees.
The Executive Directors’ current salary levels
(with effect from 1 July 2014) are as follows:
• Karim Bitar: £526,830 (2% increase from 2013/14); and
• Stephen Wilson: £357,000 (2% increase from 2013/14).
The Committee determined that salaries would be
increased by 2%, reflecting the average increase
awarded across the UK employee population.
When setting pay, the Committee periodically considers
external benchmark data for comparable roles in
companies of broadly similar size, international scope
of operations, and complexity. Given there are few
direct comparator listed companies, the Committee
considers general market data. The Committee is
careful in its use of benchmark pay data (for example,
Pension and Other Benefits
The Executive Directors receive certain benefits-in-kind,
principally a car or car allowance, life assurance and
private medical insurance. In lieu of company pension
contributions, the Company has agreed to pay Karim
Bitar and Stephen Wilson a taxable pension allowance
of 25% and 15% of basic salary per annum respectively.
Performance-Related Annual Bonus
The Company bonus scheme for the 2014/15 financial
year for its Directors and senior executives will incentivise
and reward the delivery of challenging adjusted profit
growth targets (60% of the bonus opportunity),
cash generation (15% of the bonus opportunity) and
personal targets (25% of the bonus opportunity). The
maximum bonus opportunity for the Chief Executive
and Group Finance Director is 125% of salary.
The metrics for 2014/15 capture performance against
a range of key performance indicators. Profit is an
‘output’ metric that captures our success against a
range of other KPIs, which we assess on an ongoing
basis, such as growing volumes and revenue while
maintaining appropriate profit per transaction and
royalty rates. Cash targets measure our success in
generating funds to invest in growing the business
or paying dividends. Progress with implementing
our strategy forms a central part of the personal
performance targets for each position.
The above structure includes a slight adjustment to
that for 2013/14, in that the weightings have been
adjusted (25% based on personal targets as opposed
to 20%, and 15% on cash generation as opposed to
20%). This better reflects the increased focus on
delivery against personal (largely strategic) objectives,
which will unlock the Group’s growth potential.
For the adjusted profit target, no bonus is payable
unless the prior year’s result is exceeded, at which
point 0% of this part of the bonus is payable. Bonus
thereafter is earned on a graduated scale, with 50%
of this part of the bonus earned for growing adjusted
profit by 10% and a maximum bonus is earned for
growing adjusted profit by 15%. The Committee
considers this year’s financial targets are appropriately
demanding, requiring growth in profits in line with the
strategic plan and significant double digit growth to
achieve the maximum award. A graduated scale also
operates for cash generation for the year. Bonuses
are earned based on financial performance measured
in constant currency, which replicates the approach
to target setting across the Group as a whole.
Personal targets are linked to successful
implementation of the Company’s strategy, with
the targets being both quantifiable and stretching.
Achievement of these targets is central to unlocking
the growth potential we want to target through the
revisions to our PSP as described in this report.
Genus plc Annual Report 2014Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information76
Directors’ Remuneration Report
continued
Full disclosure is not provided in relation to the
targets set for 2014/15, since the Committee
considers the targets are commercially sensitive.
The ARR for 2014/15 will include retrospective
disclosure of the targets, subject to the information
not being considered prejudicial to the Group.
Overall, the Committee believes the above targets are
appropriately challenging. They incentivise executives
to deliver the Company’s growth strategy and are
therefore aligned with shareholders’ interests. They also
adhere to the principles of transparency and simplicity,
to maximise the PSP’s incentivisation for participants.
As with awards currently granted under the PSP,
the Committee will retain the ability to scale back
vesting based on EPS performance if it does not
consider the vesting result to be consistent with
the progress achieved against the Company’s
strategy during the performance period. This is
considered appropriate, to broaden the executive
team’s focus beyond financial performance.
Other key features of the awards to be granted under
the 2014 PSP include a requirement to retain the after
tax number of shares vesting in 2017 for two years,
and clawback provisions which may be applied at the
Committee’s discretion if the Company’s results are
found to have been misstated within three years of
vesting and the vesting result was artificially high.
Non-Executive Director Fees
The current total fees payable to the Non-Executive
Directors per annum are as follows:
Position
Chairman
Other Non-Executive Directors
Fees
£140,000
£50,000
There were no increases from the fees paid in 2013/14.
The fees payable to Non-Executive Directors include
any fees for chairing our Board Committees, which
are described in the Corporate Governance Report.
Of the bonus earned against the targets described
above, 25% will be deferred by way of shares for three
years and will vest subject to continued employment,
other than in certain good leaver circumstances.
Deferral ensures there is a continued link between
achieving our short-term financial targets and the
longer-term delivery of our growth strategy. Clawback
provisions apply to the annual bonus, which will enable
the Committee to claw back any element of bonuses
that should not have been paid, in the event of a
material misstatement of the Group’s annual results.
Long-Term Incentives
Long-term share awards were previously granted
under the Genus plc 2004 PSP, which was amended
following shareholder approval at the 2012 AGM. As
the plan has now expired, the Committee is proposing
a new PSP scheme for shareholder approval at the
2014 AGM. This follows an extensive consultation
exercise with the Company’s major shareholders
and the leading shareholder protection bodies.
Details of the plan are included in the Notice of AGM.
Subject to this approval, the Committee intends to
grant awards in 2014 of 200% of salary for the Chief
Executive and 175% of salary for the Group Finance
Director. These awards are in line with those in 2013.
The intended performance targets for the awards to be
granted in 2014 will primarily relate to average annual
growth in adjusted EPS, measured over three years.
The range of targets for the 2014 awards is as follows:
Average Annual Growth in Adjusted Earnings Per Share (‘EPS’)*
(% Award)
Vesting
Less than 6% p.a.
6% p.a.
20% p.a.
Straight-line vesting between performance points
0%
20%
100%
* Growth in adjusted EPS over the three-year performance period
was calculated on a simple average annual growth rate.
This range is simpler than for awards granted in 2013
(detailed on page 79), which had two distinct ranges
of EPS targets with overlapping scales. The previous
targets were also set as growth in excess of UK RPI. The
Committee believes this is no longer appropriate, as the
Group is subject to different inflationary pressures in the
many countries it operates in. As a result, the potential
impact of inflation has been incorporated in the above
range of targets. The Committee remains comfortable
with using adjusted EPS as the primary performance
metric for long-term incentives, since EPS is an all-
encompassing figure which is highly visible and well
understood by both participants and shareholders.
Genus plc Annual Report 2014Corporate Governance77
Total Single Figure of Remuneration (Audited)
Executive Directors
Karim Bitar
Stephen Wilson
Non-Executive Directors
Bob Lawson
Nigel Turner
Mike Buzzacott
Barry Furr
Duncan Maskell7
Total
Executive Directors
Karim Bitar5
Stephen Wilson8
Non-Executive Directors
Bob Lawson
Nigel Turner
Mike Buzzacott
Barry Furr
Total
Salary
and fees
£000
Benefits1
£000
Pension2
£000
Bonus3
£000
Long-Term
Incentives4
£000
Total
2014
£000
517
350
140
50
50
50
13
24
13
–
–
–
–
–
129
53
207
153
–
–
–
–
–
–
–
–
–
–
1,170
37
182
360
–
–
–
–
–
–
–
–
Salary
and fees
£000
Benefits1
£000
Pension2
£000
Bonus
£000
Long-Term
Incentives
£000
517
165
140
50
50
50
972
246
6
–
–
–
–
30
129
25
–
–
–
–
198
59
–
–
–
–
154
257
–
–
–
–
–
–
–
877
569
140
50
50
50
13
1,749
Total
2013
£000
868
255
140
50
50
50
1,413
1. Benefits related to a car allowance which was provided to a maximum annualised value of £20,000 for Karim Bitar and £12,000 for
Stephen Wilson and insured benefits including life assurance and private medical insurance.
2. Cash allowance in lieu of pension and pension entitlement has been included in the Pension column.
3. Bonus earned includes the 25% which is deferred into Company shares for three years.
4. The value of long-term incentive is determined by the expected number of awards vesting in relation to performance ended 30 June (see
page 78 for more details).
5. In line with the new regulations, the Restricted Stock award granted to Karim Bitar that vested in the year ended 30 June 2013 has been
excluded from the Single Figure of Remuneration. As previously disclosed, this award was granted in connection with his recruitment,
replacing value forfeited on leaving his former employer. The value of the shares vesting in the year ended 30 June 2013 was £584,000
(40,574 shares vesting on 25 February 2013 at a share price of £14.38).
6. Restated.
7. Appointed on 1 April 2014.
8. Appointed on 14 January 2013.
Genus plc Annual Report 2014Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information78
Directors’ Remuneration Report
continued
Details of Variable Pay Earned in Respect of 2013/14 (Audited)
As detailed in last year’s Directors’ Remuneration Report, the 2013/14 bonuses for Executive Directors were
calculated by reference to performance against a challenging sliding scale of profit, cash/debt and personal targets,
with the outcomes set out in the table below:
Bonus Target
Adjusted PBT1,2,4
Cashflow1,3,4
Non-financial strategic
objectives5
Strategic
Objective
Increase
profitability
Proportion of
Total Bonus
Available
Actual
Performance
60% £39.3m/£42.5m
(actual/constant
currency basis)
Proportion
of maximum
target met
(%)
0%
Resulting
Bonus Out-turn
(% Maximum Bonus)
Resulting
Bonus Out-turn
(% Salary)
0%
0%
Generate cash for
reinvestment and
dividend payments
To build the
foundation for
future growth
20%
£26.2m
100%
20%
25%
20%
See note 5
CEO: 60%
GFD: 75%
CEO: 12%
GFD: 75%
CEO: 15%
GFD: 18.8%
Total
100%
CEO: 32%
GFD: 35%
CEO: 40%
GFD: 43.8%
1. The financial elements of the bonus are payable on a straight-line basis between each target level.
2. Adjusted profit before tax (on an actual currency basis: £39.3m, constant currency basis: £42.5m) was below threshold level and so no
bonus was payable in relation to this element.
3. Cash flow (excluding dividends and investments in joint ventures and acquisitions: £26.2m) exceeded the maximum level and so a
maximum bonus was payable in relation to this element.
4. The Committee considers that the actual financial targets remain commercially sensitive and therefore are not disclosed. In the future,
the Committee will disclose financial targets when they consider these concerns have been removed.
5. Performance against non-financial strategic objectives related to targets set in a number of areas that included customer, people and
product and process improvement. Specific targets relating to performance objectives were set at the beginning of the year and
measured at the year end. In undertaking a broad assessment of performance, the Committee considered both qualitative
and quantitative information when determining the extent to which the targets were achieved. Commercial targets are sensitive and
therefore it is not appropriate to disclose them in this transition year. The bonus earned by the Chief Executive included (but was not
limited to) progress achieved in accelerating genetic improvement and dissemination, progress in beef and dairy proprietary indices and
products, developing the senior leadership capability and succession planning. The bonus earned by the Group Finance Director included
(but was not limited to) the successful acquisition and the integration of Génétiporc and delivering Group-wide improvements in finance
process and practices.
As noted in the Strategic Report, there has been significant progress on key strategic areas. These include the
acquisition and integration of Génétiporc, improvements in genetic dissemination, PIC product differentiation,
delivery of volume growth in both ABS and PIC, and improved succession and management capability.
Total bonuses earned against the targets set at the start of the year were equivalent to 40% of salary or 32% of
maximum potential for Karim Bitar, and 43.8% of salary or 35% of maximum potential for Stephen Wilson. The
Committee feels comfortable that these represent appropriate out-turns for the year for the two executives for the
performance achieved.
In line with our policy, 25% of the bonuses earned were deferred into the Company’s shares for three years.
Performance Share Awards Vesting in Relation to 2013/14 (Audited)
Karim Bitar’s PSP award granted in September 2011 was subject to an EPS performance condition which is measured
over the three financial years ended 30 June 2014.
Per annum growth in adjusted EPS*
vesting**
Per annum growth in adjusted EPS*
% of award
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