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Gibson Energy

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FY2011 Annual Report · Gibson Energy
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INTEGRATED
MIDSTREAM 
SOLUTIONS

G I B S O N   E N E R G Y   A N N U A L   R E P O RT   2 0 1 1

1950

YEAR fOUNDED

2011

wENT pUbLIc

1,037

NUMbER Of EMp LOYEES

ADJUSTED EBITDA (millions)

TOTAL ASSETS (millions)

NET DEBT (millions)

$250

$200

$150

$141

$146

$153

$100

$50

$0

$231

$2500

$2000

$1850

$1674

$2204

$1981

$1500

$1000

$500

$0

$792

$585

$554

$593

$800

$700

$600

$500

$400

$300

$200

$100

$0

08

09

10

11

08

09

10

11

08

09

10

11

TablE of conTEnTS

Fold  Integrated Midstream Value Chain

01   Corporate Profile

02   Gibson’s North American Footprint

04   Letter to Shareholders 

08   Gibson Senior Leadership Team, Time line

10   Business Strategy 

11   Goals and Accomplishments

12   Terminals and Pipelines 

14   Truck Transportation 

16   

 Propane and NGL Marketing and 
Distribution 

18   Processing and Wellsite Fluids 

20   Marketing 

22   Sustainability 

25   Corporate Information

annual GEnEral mEETInG InformaTIon

Wednesday, May 9, 2012 at 9 a.m. (Mountain time)

Metropolitan Conference Centre - Lecture Theatre

333 – 4th Avenue S.W. Calgary, Alberta

 2011 ANNUAL REPORT    1

58years IN BUsINess

Gibson Energy is an innovative, solutions based service provider that 

has been in business for over 58 years. As a vertically integrated North 

American midstream company, Gibson is a provider of essential midstream 

services and engaged in the transportation, storage, blending, marketing 

and distribution of crude oil, NGLs and refined products. 

Gibson captures margins along the entire crude oil value chain from 

2011 SEGMENT PROFIT

wellhead to end user. 

Terminals & Pipelines - 28.1%

Truck Transportation - 26.7%

Propane & NGL Marketing
& Distribution - 15.7%

Processing & Wellsite Fluids - 18.3%

Marketing - 11.2%

Gibson has an extensive network of integrated infrastructure assets divided 

into five business segments including Terminals and Pipelines, Truck 

Transportation, Propane and NGL Marketing and Distribution, Processing 

and Wellsite Fluids, and Marketing. 

Gibson trades on the Toronto Stock Exchange under the symbol GEI.

History 

•	 The	origins	of	Gibson	date	back	to	1950	with	the	incorporation	of 		

Gibson	Petroleum	Marketing	Co.	Ltd.,	which	started	marketing	petroleum 	
products	in	1953.

•	 Over	the	next	five	decades,	Gibson	expanded	its	service	offerings	through 	
the	construction	or	acquisition	of	terminal,	pipeline,	trucking,	propane, 	
and	refining	assets.	

•	 On	December	12,	2008,	all	of	the	issued	and	outstanding	shares	of 	

Gibson	Energy	Holdings	Inc.	were	purchased	by	R/C	Guitar	Coöperatief 	
U.A.	(Riverstone	LLC)	from	Hunting	PLC.	This	acquisition	provided	Gibson 	
with	financial	strength	and	capital	to	invest	in	growth	opportunities.

•	 In	2010,	Gibson	completed	two	of	the	largest	acquisitions	in	its	history, 	

Taylor	Companies	in	the	U.S.,	and	the	remaining	75	percent	equity	interest 	
in	the	Battle	River	Terminal.	These	acquisitions	expanded	Gibson’s	service 	
offerings	in	key	hydrocarbon	producing	regions	throughout	the	United 	
States	and	significantly	expanded	the	terminal	operations	at	the 		
Hardisty	Terminal.

•	 Gibson	is	a	mature	company	who	completed	its	initial	public	offering	on 	

June	15,	2011	–	raising	$500	million	of	gross	proceeds. 	

•	 In	2011,	Gibson	completed	the	acquisition	of	all	of	the	issued	and 	

outstanding	common	shares	of	Palko	Environmental	Ltd.	not	already 	
owned	by	Gibson.	This	acquisition,	together	with	Gibson’s	investment 	
in	the	Plato	partnership	in	Saskatchewan	and	development	plans	for 	
Gibson’s	Rimbey	custom	terminal,	expanded	Gibson’s	Canadian	custom 	
terminal	operations	to	include	emulsion	treating,	water	disposal	and	oilfield	
waste	management.

•	 During	the	three	years	ended	December	31,	2011,	Gibson	focused 		

its	strategic	initiatives	towards	growth,	having	invested	approximately 	
$468	million	in	organic	capital	projects	and	acquisition	activity.

•	 Gibson	completed	three	secondary	offerings,	two	in	the	fourth	quarter 	

of	2011	and	one	on	March	27,	2012	of	Gibson	common	shares	held	by 	
Riverstone LLC. Following	the	March	27,	2012	offering	Riverstone	LLC   
no	longer	hold	any	Gibson	common	shares.

INTEGRATED 
MIDSTREAM 
VALUE cHAIN 

Gibson’s role in the midstream industry:

•	 Positioned to capture value throughout the midstream energy sector.

•	 Gibson’s integrated operations allow it to participate across the full 

midstream energy value chain, from the hydrocarbon producing regions 
in Canada and the United States, through Gibson’s strategically located 
terminals in Hardisty and Edmonton, Alberta and injection stations in the 
United States, to the refineries of North America via major pipelines.

Terminals & Pipelines

•	 Engaged in the movement, storage, blending, processing, marketing  
and distribution of crude oil, condensate, natural gas liquids, and  
refined products.

•	 Gibson has grown its business by diversifying its service offerings to meet 

customers’ needs and by expanding geographically.

Truck Transportation

•	 One of the largest independent midstream energy companies in Canada.

PRODUCTS MOVED: Conventional - Oil, Propane, Butane, LPG/NGL, Diesel, Gypsum Oil Sands - Bitumen, Dilbit, Diesel, Petroleum Coke, Sulphur

Rail Transportation

Pipeline Transportation

Gibson Assets

Third Party Operations

Crude Oil & NGL Marketing

Pipeline Transportation

Truck Transportation

Terminals & Pipelines

aS an InTEGraTEd mIdSTrEam 
company, GIbSon capTurES 
marGIn alonG ThE EnTIrE 
crudE oIl valuE chaIn from 
ThE wEllhEad To ThE End uSEr.

Propane & NGL
Distribution

Truck Transportation

Processing & Wellsite Fluids

Propane Distribution

Refining

Crude Oil Terminalling & Storage

NGL Fractionation

Injection Stations

Custom Treating and Terminals

Terminals & Pipelines

Propane & NGL
Distribution

Marketing

Truck Transportation

Processing & Wellsite Fluids

Third Party Operations

END USER: Refiners, Producers, Drillers, Retail/Wholesale Customers, Disposal Wells

Rail Transportation

Pipeline Transportation

Truck Transportation

Propane & NGL

Distribution

Marketing

Processing & Wellsite Fluids

Third Party Operations

Marketing

Third Party Operations

PRODUCTS MOVED: Conventional - Oil, Propane, Butane, LPG/NGL, Diesel, Gypsum Oil Sands - Bitumen, Dilbit, Diesel, Petroleum Coke, Sulphur

Rail Transportation

Pipeline Transportation

Gibson Assets

Third Party Operations

Crude Oil & NGL Marketing

Pipeline Transportation

Truck Transportation

Propane Distribution

Refining

Crude Oil Terminalling & Storage

NGL Fractionation

Injection Stations

Custom Treating and Terminals

Truck Transportation

Rail Transportation

Pipeline Transportation

END USER: Refiners, Producers, Drillers, Retail/Wholesale Customers, Disposal Wells

2    GIBSON ENERGY

BRITISH 
COLUMBIA

Fort Nelson

Rainbow Lake

Peace River

ALBERTA

Fort St. John

Chetwynd

Grande 
Cache

Rycroft

Port Hardy

Campbell River

Parksville

Nanaimo

Victoria

Prince George

Bella Coola

Williams Lake

Valemount

Grande 
Prairie

Valleyview

Fox Creek

Edson
Edson
Edson

Niton

Whistler

Kamloops

Sicamous

Armstrong

Drayton Valley
Rocky
Mountain
House

Rimbey
Rimbey
Rimbey

Red Deer

Vancouver

Tacoma

Kelowna Invermere

Calgary

Claresholm

Hussar

Hays

Taber

Morinville
Edmonton
Edmonton
Edmonton

Mayerthorpe

Stettler

Hardisty

Elk Point

Lloydminster

Red Earth

Wabasca
Slave Lake

Fort McMurray

SASKATCHEWAN

Boyle

Bonnyville

WASHINGTON MONTANA

Shelby

Helena

Wainwright
Provost

Macklin

Plato
Gull Lake
Gull Lake

Saskatoon

Moose Jaw

Stoughton

Midale

Richey

Poplar

Glendive
Baker

Oungre

Frobisher

Stanley
Alexander

NORTH DAKOTA

Fairfield
Bellfield

Fairmount

ONTARIO

Moorcraft

SOUTH DAKOTA

Ernstown

WYOMING

Wright

Gillette

Kaycee

Casper

LaBarge

Wamsutter

Newcastle

Rapid City

Cheyenne

COLORADO

NEW MEXICO

Forgan
Elmwood
Follett

Pampa

Laverne

Red Rock

Leedey

Ringwood

OKLAHOMA

Weatherford

Glazier

Dilly

Roosevelt

Cushing
Oklahoma City
Goldsby

Maysville

Wynnewood

Lovington
Lynch

Loving

Hobbs

Jal

Midland

Kermit

McCamey

Long Grove

Aberdeen

Mesquite

Longview

MISSISSIPPI

Neches

LOUISIANA

Tinsley

Liberty

Lake Arthur
Donner

Paradis

Abbeville

Larose

TEXAS

Madisonville

Nederland

Elmendorf

Rosanky
Fayette

Eagle Pass

George West

Delmita

LEGEND

Oil & Custom Terminal & Treating Facilities

Moose Jaw Refinery

Trucking Locations

Canwest Propane

NGL/LPG Locations

Injection Stations/Trucking Locations 

Third Party Oil Pipelines

 2011 ANNUAL REPORT    3

Fort Nelson

Rainbow Lake

Peace River

ALBERTA

Fort St. John

Chetwynd

Grande 

Cache

Rycroft

Red Earth

Wabasca

Slave Lake

Fort McMurray

SASKATCHEWAN

BRITISH 

COLUMBIA

Prince George

Bella Coola

Port Hardy

Campbell River

Williams Lake

Valemount

Parksville

Nanaimo

Victoria

Whistler

Kamloops

Sicamous

Armstrong

Vancouver

Kelowna Invermere

Tacoma

Grande 

Prairie

Valleyview

Fox Creek

Edson

Edson

Edson

Niton

Boyle

Bonnyville

Morinville

Edmonton

Edmonton

Edmonton

Mayerthorpe

Stettler

Hardisty

Elk Point

Lloydminster

Drayton Valley

Rocky

Mountain

House

Rimbey

Rimbey

Rimbey

Red Deer

Calgary

Claresholm

Hussar

Hays

Taber

Wainwright

Provost

Macklin

Plato

Gull Lake

Gull Lake

Saskatoon

Moose Jaw

Stoughton

Midale

WASHINGTON MONTANA

Shelby

Helena

Oungre

Frobisher

Richey

Stanley

Alexander

Poplar

Glendive

Baker

NORTH DAKOTA

Fairfield

Bellfield

Fairmount

Moorcraft

SOUTH DAKOTA

Newcastle

Rapid City

WYOMING

Wright

Gillette

Kaycee

Casper

LaBarge

Wamsutter

Cheyenne

COLORADO

NEW MEXICO

Lovington

Lynch

Loving

Jal

Hobbs

Kermit

Midland

McCamey

Forgan

Elmwood

Follett

Pampa

Laverne

Leedey

Red Rock

Ringwood

Weatherford

Glazier

Dilly

Roosevelt

Cushing

Oklahoma City

Goldsby

OKLAHOMA

Maysville

Wynnewood

Long Grove

Mesquite

Longview

Aberdeen

MISSISSIPPI

Tinsley

Liberty

Neches

LOUISIANA

Nederland

Lake Arthur

Donner

Abbeville

Paradis

Larose

TEXAS

Madisonville

Elmendorf

Rosanky

Fayette

Eagle Pass

George West

Delmita

ONTARIO

Ernstown

GIBsoN’s North 
amerIcaN FootprINt 

•	 Strategically	located	in	growing	North	American	basins 	

•	 Gibson’s	infrastructure	assets	provide	many	essential	services	as 	

oil	progresses	from	the	wellhead	to	the	refinery 	

	○ By	“touching”	the	barrel	multiple	times,	Gibson	earns 	

revenues	for	each	service	along	the	value	chain 	

•	 Gibson’s	assets	are	located	in	the	WCSB	and	key	oil	producing 	

regions	in	the	U.S.	where	production	growth	is	expected 	

	○ Oil	sands,	Bakken,	Viking,	Duvernay	and	Cardium	growth 		

in	Canada

	○ Bakken,	Niobrara,	Granite	Wash	and	Eagle	Ford	growth 		

in	the	U.S.	

•	 Strategic	asset	foothold,	including	Hardisty	and	Edmonton 	

terminal	locations	at	the	hub	of	the	energy	industry	in	Canada, 	
provides	stable,	fee-based	cash	flow	and	unique	insight	into	the 	
operations	and	service	needs	of	Gibson’s	customers

4    GIBSON ENERGY

since 1953, we Have played 
a significant role in tHe oil 
and gas industry by linking 
upstream producers witH 
downstream refiners.

 2011 ANNUAL REPORT    5

In June 2011, after 58 years in business, Gibson successfully completed a  

$500 million initial public offering and began trading on the Toronto Stock Exchange 

under the symbol GEI. Our entry into the public markets was a natural evolution 

of our business strategy and has created a sustainable energy infrastructure yield 

product, which fills an important niche in the North American investment landscape.

Letter to 
sharehoLDers

Stewart Hanlon,	
President	and	CEO

Gibson’s	pipeline	of	growth	opportunities 	
continues	to	expand.	Access	to	public 	
capital	has	afforded	us	the	opportunity 	
to	take	advantage	of	multiple	synergistic 	
growth	strategies.	During	2011,	we	also 	
successfully	replaced	approximately	
$800	million	in	high	interest	bonds	with 	
a	more	favourable	term	loan.	This	has 	
significantly	improved	our	balance	sheet 	
and	affords	us	the	financial	flexibility	to 	
aggressively	grow	our	business	both	in 	
Canada	and	the	United	States.	We	have 	
demonstrated	our	commitment	to	being 	
a	premier	North	American	midstream 	
solutions	provider	that	adheres	to	the 	
objective	of	generating	attractive	returns 	
for	shareholders	through	a	stable 	
dividend	and	a	growing	asset	base.	As	a 	
company,	we	are	able	to	do	this	because 	
of	our	unique	mix	of	integrated	assets 	
and	services	and,	more	importantly, 	
because	of	our	employees	who	provide 	
exceptional	service	to	our	customers	due 	
to	an	unparalleled	understanding	of	the 	
markets	in	which	they	operate. 	

Since	1953,	we	have	played	a	significant 	
role	in	the	oil	and	gas	industry	by 	
linking	upstream	producers	with 	

downstream	refiners.	Gibson’s	midstream 	
infrastructure	assets	are	located	in	some 	
of	the	most	prolific	oil	basins	in	North 	
America;	making	the	replication	of	our 	
asset	footprint	almost	impossible	in 	
certain	cases.	We	offer	our	customers 	
superior	integrated	midstream	solutions, 	
which	provides	our	shareholders	a	stable, 	
oil	leveraged	cash	flow	stream	through 	
various	commodity	cycles.

Each	year,	Gibson	safely	moves	millions 	
of	barrels	of	energy	products	to	market 	
through	our	facilities	and	infrastructure, 	
which	includes	terminals,	pipelines,	tank 	
storage,	injection	stations	and	a	fleet	of 	
over	2,000	truck	transportation	units. 	
Gibson’s	inter-related	business	divisions 	
provide	complimentary		
services,	which	include	marketing, 	
transportation,	distribution	and	
processing	of	energy	products. 	

Gibson	delivers	various	services 	
through	a	number	of	its	wholly	owned 	
subsidiaries.	For	instance,	Canwest 	
Propane	is	the	second	largest	retail 	
propane	distributor	in	Canada;	while	our 	
wholesale	propane	business	has	earned 	

6    GIBSON ENERGY

ADJUSTED 

EBITDA 

INCREASED

52%

2010 to 2011

ADJUSTED CASH 

FLOW FROM 

OPERATIONS 

INCREASED

284%

2010 to 2011

a	reputation	as	a	leader	in	the	field	of	supply	throughout	North	America.	Moose 	
Jaw	Refinery	is	a	major	producer	of	road	asphalt,	roofing	flux,	wellsite	fluids	and 	
light	crude	tops	which	are	distributed	across	Canada	and	the	United	States;	and 	
Taylor	Companies,	our	U.S.	based	subsidiary,	is	the	largest	independent,	for	hire, 	
crude	oil	transportation	and	logistics	business	in	the	United	States.

On	a	financial	front,	Gibson	had	a	very	strong	year,	exceeding	market	expectations. 	
We	generated	adjusted	EBITDA	of	$231	million,	an	increase	of	52	percent 	
over	2010,	increased	segment	profits	by	50	percent	to	$257	million,	paid	out 	
competitive	dividends	for	the	third	and	fourth	quarters	and	exited	the	year	with	a 	
net	debt	to	pro	forma	adjusted	EBITDA	ratio	of	approximately	2.5	times,	below	our 	
target	range	of	less	than	3.5	times.	A	large	part	of	our	financial	success	in	2011 	
can	be	attributed	to	increasing	customer	activity	levels,	stronger	commodity	prices 	
and	hard	work	and	execution	on	the	part	of	the	entire	Gibson	team.

expanding our midstream solutions platform

During	2011,	we	continued	to	grow.	We	completed	two	major	pipeline 	
connections	and	one	300,000	barrel	tank	at	Hardisty	Terminal;	we	are	also	well	on 	
our	way	to	completing	the	1.2	million	barrel	Hardisty	West	Terminal	in	late	2012. 	
Located	near	and	connected	to	all	major	pipelines	in	Alberta,	the	Hardisty	West 	
Terminal	is	uniquely	situated	to	benefit	from	the	synergies	provided	by	Gibson’s 	
Hardisty	Terminal	and	provides	one	of	our	major	customers	with	the	ability	to 	
grow	its	business	and	manage	the	quality	of	its	proprietary	commodity	streams. 	
The	Hardisty	West	Terminal	increases	Gibson’s	presence	in	the	Hardisty	area	and 	
is	reflective	of	the	innovative	ways	we	provide	tailor	made	midstream	services 	
for	our	customers.	In	2011,	we	also	connected	with	Enbridge’s	Southern	Lights 	
condensate	pipeline	at	Edmonton,	providing	the	opportunity	for	a	major 		
expansion	in	throughput	capacity	at	our	Edmonton	Terminal.	Moving	forward	we 	
continue	to	invest	heavily	in	our	business	in	the	U.S.	and	are	seeing	good	results 	
from	that	investment.

In	October	2011,	Gibson	announced	the	acquisition	of	Palko	Environmental 	
Ltd.,	expanding	Gibson’s	Canadian	custom	terminal	operations	to	include	water 	
disposal	and	oilfield	waste	management	services.	When	combined	with	our	recent 	

 2011 ANNUAL REPORT    7

gibson’s 2012 capital expenditure 
program is strongly aligned witH our 
long-term objective of responsibly 
generating stable and growing casH 
flow for our sHareHolders.

investment	in	the	Plato	pipeline	and	planned	developments 	
at	our	Rimbey	custom	terminal,	we	have	an	exceptionally 	
strong	platform	for	Gibson	to	become	a	significant	player 	
in	the	emulsion	treating,	water	disposal	and	oilfield	waste 	
management	services	space.	These	exciting	transactions	are 	
key	steps	in	forming	a	significant	platform	to	meet	the	ever 	
increasing	water	disposal	and	oilfield	waste	management	needs 	
of	the	North	American	petroleum	industry.	Over	time,	we	expect 	
to	expand	these	same	services	across	emerging	oil	plays	in 	
both	Canada	and	the	United	States.

adding growtH in 2012

Gibson’s	2012	capital	expenditure	program	is	strongly	aligned 	
with	our	long-term	objective	of	responsibly	generating	stable 	
and	growing	cash	flow	for	our	shareholders.	Planned	spending 	
is	well	balanced	between	business	segments,	which	should 	
enable	our	integrated	oil	levered	assets	to	provide	diversified 	
cash	flow	and	stability	through	various	commodity	cycles. 	

For	2012,	the	Board	of	Directors	has	approved	a	capital	budget 	
of	$173	million	for	internal	growth	investments,	strategic 	
investments	and	for	the	upgrade	and	replacement	of	existing 	
assets.	The	majority	of	our	planned	spending	will	be	allocated 	
towards	directly	advancing	our	growth	opportunities	across	our 	
five	business	segments.	About	56	percent	of	our	2012	growth 	
investment	is	earmarked	for	the	Terminals	and	Pipelines 		
segment,	which	includes	the	completion	of	the	Hardisty	West 	
Terminal,	the	development	of	treating	facilities,	disposal	wells, 	
landfills	and	expansion	opportunities	at	the	Edmonton	Terminal.

plan	is	to	complete	construction	of	a	finished	product	tank	and 	
to	increase	the	Stony	Beach	pipeline	capacity	in	order	to	better 	
realize	transportation	and	supply	benefits.

In	order	to	deliver	on	our	plans,	we’ll	fund	capital	initiatives	from 	
cash	on	hand,	cash	flow	from	operations	and,	if	necessary,	with 	
our	existing	credit	facility;	while	preserving	our	balance	sheet	to 	
maintain	financial	flexibility.	

moving aHead

We	have	already	accomplished	a	lot	since	our	IPO	last	June. 	
Many	people,	including	our	Board	of	Directors	and	our 	
employees	have	contributed	to	the	continuing	evolution	and 	
strengthening	of	our	business	and	I	would	like	to	offer	my 	
personal	thanks	for	their	effort	and	support.	A	never	tiring	focus 	
on	the	needs	of	our	customers	led	to	Gibson’s	successful	public 	
launch,	and	it	is	the	integrated	solutions	based	thinking	behind 	
our	business	model	that	will	drive	successful	delivery	of	our 	
vision	for	years	to	come.	As	a	company,	we	have	worked	hard 	
to	develop	a	positive,	distinctive	culture	that	is	evident	at	every 	
level,	in	every	location	and	is	reflective	of	how	our	corporate 	
values	permeate	through	to	the	great	customer	service	we 	
provide	on	a	daily	basis.

For	both	the	Propane	and	NGL	Marketing	and	Distribution,	and 	
Truck	Transportation	segments,	we	are	focused	on	executing 	
growth	initiatives	that	take	advantage	of	our	cross	border 	
platform	in	Canada	and	the	U.S.	At	our	Moose	Jaw	Refinery,	our	

Stewart	Hanlon,	

President	and	CEO

8    GIBSON ENERGY

GIBsoN seNIor 
LeaDershIp team

ricHard g. taylor
Executive Vice President  
Finance and CFO

douglas p. wilkins
Senior Vice President Marketing,  
Supply & Trading

samuel van aken
Senior Vice President Propane 
Marketing & Distribution

Missing from photo:    H. leslie carmicHael 

Senior Vice President Taylor Companies

Gibson 
Petroleum is 
incorporated

1950

Enters pipeline 
business with 
construction of 
Bellshill Pipeline

Edmonton 
Terminal built 
(5,000 barrels)

Enters asphalt 
hauling business

Hardisty 
fractionation 
plant operational 

Expands 
Bellshill Pipeline 

Enters bitumen 
market

Acquires Link 
Petroleum 

1954

1960

1973

1982

1989

1995

1998

1953
First oil sale  
(365 barrels)  
and first purchase  
of tank trucks

1957
Hardisty  
Terminal built 
(40,000 barrels)

1971
Enters road  
oil business

1975
Enters LPG 
hauling business 

1988
Constructs 
Provost Pipeline

1990
Acquires 
Canwest 
Propane

1997
Constructs ECHO 
Pipeline (50% 
ownership interest) 

 2011 ANNUAL REPORT    9

ricHard m. wise
Senior Vice President Operations 

donald a. fowlis
Senior Vice President Finance 

rodney j. bantle
Senior Vice President  
Truck Transportation 

Sells ownership 
interest in 
ECHO Pipeline

2001

Sells Pouce 
Coupe and 
Rainbow Lake 
gas plants 

2003

Edmonton 
North Terminal 
construction 

2005

Acquires Del’s 
Propane, REV Fluid, 
Boychuk Transport, 
MP Energy, 
Western Propane 
& Gas Services; 
constructs Moose 
Jaw Tops Pipeline 

Acquires Bridge 
Creek and Turner 
Gas, investment in 
Deepwell Energy 
Services (Palko)

Closes IPO for $500 
million (gross proceeds); 
restructures balance 
sheet, acquires Palko 
Environmental Ltd.,  
sells Edmonton  
North Terminal

2007

2009

2011

1999
Acquires 
Pouce Coupe & 
Rainbow Lake 
gas plants

2002
Acquires Moose 
Jaw Asphalt Inc., 
Tulsa Oilfield 
Services Ltd. 
and Wells Cargo 
Oilfield Services

2004
Moose Jaw 
winterization; opens 
propane rail terminal 
in Surrey, BC; begins 
marketing frac fluid 
and solvent 

2006
Edmonton North 
Terminal operational. 
Construction/ 
expansion of 
Edmonton South 
Terminal rail loading 
facilities; acquires  
L & V Petroleum 

2008
Riverstone 
purchases 
Gibson from 
Hunting; Gibson 
acquires Chief

2010
Acquires Johnstone, 
Aarcam, Taylor and 
remaining 75% of BRT; 
signs agreement to 
construct an additional 
1.2 million barrels of 
tankage at Hardisty

10    GIBSON ENERGY

BUsINess strateGy

Gibson’s	objective	is	to	generate	stable	and	growing	cash	flows 	
for	shareholders	by:

3.  Maintaining discipline when investing and sound risk 

management policies. 

1.  Leveraging and expanding our integrated asset base to 
capture inter-division synergies within the hydrocarbon  
value chain.

•	 Location	of	assets	combined	with	integration	of 		

business	segments	enables	participation	across	the	full 	
hydrocarbon	value	chain.

	○ 	This	generates	profits	on	the	commodities	Gibson 	

touches	all	the	way	from	the	wellhead	to	the 		
ultimate	market.

•	 By	spanning	the	entire	value	chain,	Gibson	is	able	to 	

provide	efficient,	reliable	service	to	both	producers	and 	
end-users	while	deriving	revenue	and	cost	synergies 	
through	Gibson’s	integrated	network	of	terminals, 		
pipelines,	processing	facilities,	truck	transportation 		
and	distribution	network.

•	 	Gibson	is	well	positioned	to	capitalize	on	the	numerous		

organic	growth	opportunities	that	are	evolving	in	North	America.

	○ This	is	due	to	a	significant	increase	of	expected 	

production	in	WCSB	and	the	emerging	liquids	rich 		
basins	in	the	US.

2.  Partnering with high quality customers, including major 
oil companies, to provide Gibson with long-term stable 
revenue streams. 

•	 Historically	Gibson	has	entered	into	long-term	contracts 	
that	provide	stable	returns	on	the	asset	base;	particularly 	
for	terminal	operations.

•	 	In	2010	and	2011,	Gibson	entered	into	long-term	service 	
agreements	with	major	investment	grade	oil	companies 		
that	provide	fixed	fee	based	storage	and	terminalling 	
revenues	along	with	the	ability	to	earn	additional	fees 		
above	certain	volumes.

•	 	With	increased	tankage	at	Hardisty	Terminal,	as	a	result 	
of	the	acquisition	of	the	remaining	75	percent	equity 	
interest	in	BRT	and	Gibson’s	undeveloped	land	holdings	at 	
Hardisty	and	Edmonton	Terminals,	Gibson	will	continue	to 	
focus	on	developing	and	maintaining	long-term	strategic 	
relationships	that	provide	both	stable	revenues	and 	
maximum	throughput	at	our	facilities.

•	 	Gibson	will	continue	to	focus	on	maintaining	and	increasing 	
long-term	arrangements	throughout	its	suite	of	services.

•	 Plan	to	continue	historical	practice	of	deploying	capital 		
in	a	disciplined	manner	to	grow	business	and	improve 	
existing	operations.

•	 	Make	capital	investment	decisions	principally	by 		

analyzing	metrics.

•	 	Aim	to	minimize	exposure	to	commodity	prices	by 	

continually	hedging	physical	commodity	inventory,	using 	
physical	and	financial	contracts.

•	 	Board-approved	policy	is	to	have	no	more	than	$7.0	million 	

of	value	at	risk.

4.  Pursuing strategic acquisition opportunities consistent 

with past practices. 

•	 Long	track	record	of	pursuing	strategic	acquisitions	that 	

will	benefit	business	either	by	expanding	reach	in	existing 	
markets	or	by	providing	platforms	with	which	to	enter 		
new	markets.

•	 	Gibson	has	completed	a	total	of	19	business	acquisitions 	

over	the	past	ten	years	for	total	consideration	of 	
approximately	$418.2	million.

•	 	Gibson	continues	to	seek	acquisitions	it	feels	will	allow 		
successful	expansion	of	the	business	in	existing	and 		
new	markets.

•	 	Continues	to	seek	to	identify	bolt-on	opportunities	in 	

existing	segments	where	it	can	drive	higher	volumes	or 	
greater	operating	efficiencies.

5.  Focusing on award-winning health, safety, security and  

environmental programs. 

•	 	Proactively	managing	health,	safety,	security	and 	

environmental	risks	is	critical	to	complying	with	government 	
regulations	and	maintaining	high	standards	expected	by 	
customers	and	employees.

•	 	Continue	to	uphold	and	be	recognized	for	maintaining 	

high	standards	and	for	leading	health,	safety,	security	and 	
environmental	practices.

 2011 ANNUAL REPORT    11

GoaLs aND 
accompLIshmeNts 

goals

accomplisHments

Gibson	is	committed	to	be	a	growth-oriented,	profitable	North 	
American	leader	of	integrated	midstream	solutions	with	a 	
balanced	portfolio	of	businesses.	To	accomplish	this	vision, 	
Gibson	seeks	to:

•	 Continue	to	engage	our	customer	base	and	workforce, 	
to	ensure	the	highest	quality	of	customer	service	while 	
upholding	the	highest	standards	of	health,	safety,	security 	
and	environmental	performance;

•	 Build	on	our	existing	track	record	of	successful	execution 	
of	internal	growth	projects	to	maximize	shareholder	value;

•	 Create	long-term	profitability	for	our	stakeholders	and	our 	
business	partners	by	pursuing	strategic	acquisitions	and 	
partnerships;	and

•	 Strengthen	our	existing	relationships,	built	through 	

decades	of	being	in	the	business	of	aggregating	and 	
marketing	physical	crude	oil,	and	continue	seeking	and 	
building	new	relationships	and	partnerships	through	our 	
proven	experience,	strong	service	focus	and	dedication	to 	
developing	and	honouring	commitments.

With	Gibson’s	integrated	midstream	services	platform	we	have 	
consistently	delivered:

•	 Over	half	a	century	of	profitable	operations	led	by 	
experienced	and	reputable	management	teams;

•	 Innovative	midstream	transportation	solutions	for	upstream 	

and	downstream	business	partners;	and 	

•	 High-quality,	consistent	service	to	our	customers 	

while	maintaining	industry	leading	health,	safety	and 	
environmental	practices.	

Since	2008,	Gibson	has:

•	 Delivered	a	94	percent	increase	in	storage	at	the	Hardisty 	

Terminal;	with	an	additional	1.2	million	barrels	of	storage	to 	
be	completed	by	the	end	of	2012;

•	 Added	75	pipeline	injection	stations	in	the	U.S.;

•	 Added	water	disposal	and	waste	management	services 	
with	the	addition	of	seven	new	custom	treating	and 	
terminal	facilities;	with	two	more	to	be	completed	in	the	first 	
half	of	2012;

•	 Provided	a	47	percent	increase	in	trailers	and	added 	
access	to	61	percent	more	tractors	and	doubled	the 	
number	of	lease	operators	and	owner	operators;

•	 Expanded	operations,	beyond	the	WCSB,	to	span	all 		

crude-producing	regions	of	the	U.S.;	and

•	 Tripled	sales	volumes	in	NGL	marketing	business	while 	

adding	two	propane	storage	facilities.

David Russell 
Hardisty	Terminal

David has been with Gibson for 6 years and is currently a lab 
technician working at the Hardisty Terminal. “My experience 
with Gibson has been amazing”, says David, “The culture at 
Gibson combined with an attractive compensation package and 
advancement opportunities provides employees with a truly great 
experience. Each employee brings his/her own unique experiences 
and skill sets, working together to achieve company objectives as 
“One Gibson”. It is an exciting time to be a member of the Gibson 
team, as the company continues to grow, innovate and evolve in the 
fast paced and ever changing oil and gas industry. I look forward to 
my future with Gibson Energy.”

12    GIBSON ENERGY

termINaLs  
aND pIpeLINes

2012 CAPITAL 
EXPENDITURE PLAN (millions)

SEGMENT PROFIT (millions)

$13

$63

Growth

Maintenance

$80

$70

$60

$50

$40

$30

$20

$10

$0

$72.1

$44.9

$46.9

$40.8

08

09

10

11

 2011 ANNUAL REPORT    13

Gibson’s Terminals and Pipelines segment includes the Hardisty and Edmonton terminals, approximately 495 km of pipeline, 

14 custom treating and terminal facilities in Alberta and Saskatchewan and 75 pipeline injection stations throughout the 

United States, primarily in Louisiana, Texas, Oklahoma, Wyoming, Montana and North Dakota. Terminals and Pipelines has an 

aggregate 3.6 million barrels of storage capacity and 2011 throughput averaging 290,000 bbl/d. The capacity of the pipeline 

facilities, which provide tariff-based services, feeding the storage and terminalling facilities, is over 94,000 bbl/d. 

The business segment provides fee-based storage and terminalling services and tariff-based pipeline services for crude oil, 

condensate and refined products. The Hardisty and Edmonton Terminals are located at principal hubs for aggregating and 

exporting oil and refined products out of the WCSB. Nine of the 14 Canadian custom treating terminals provide emulsion 

treating, water disposal and oilfield waste management on a fee for service basis.

2maJor storaGe 

termINaLs

14cUstom treatING aND 

termINaL FacILItIes

75INJectIoN statI oNs 495KILometres oF pIpeLINe

overview of performance	

competition

•	 Gibson’s	Terminals	and	Pipelines	segment	contributed 	

•	 Certain	major	pipeline	companies	have	existing	competitive 	

approximately	28	percent,	24	percent	and	29	percent	of 	
segment	profit	for	years	ended	December	31,	2011,	2010 	
and	2009,	respectively.

•	 In	2011,	approximately	87	percent	of	the	segment’s 	

revenue	(excluding	custom	terminals	revenue)	was	from 		
fee	based	revenue,	of	which	44	percent	was	long-term 	
fixed	fee	revenue.

•	 Improved	results	year-over-year	from	the	impact	of	a	full 	
year	of	ownership	of	the	four	Battle	River	Terminal	tanks 	
at	Hardisty	and	of	the	75	injection	stations	acquired	in 	
the	Taylor	acquisition	in	the	U.S.	as	well	as	from	new 	
connections	at	Edmonton	and	Hardisty. 	

storage	facilities	connected	to	their	systems.

•	 Competition	among	terminals	is	based	on	location, 	

connectivity	of	assets	and	the	range	of	services	provided. 	
Competition	among	pipelines	is	based	primarily	on 	
transportation	charges,	availability	of	service	to	producing 	
areas	and	access	to	specific	crude	oil	blend	streams	by	the 	
owners	of	the	crude	oil. 	

•	 Gibson	believes	that	the	maturity	of	producing	oilfields, 	
capital	requirements,	environmental	considerations	and 		
the	difficulty	in	acquiring	rights-of-way	make	it	unlikely 		
that	competing	pipeline	systems	will	be	built	in	the 	
foreseeable	future.

customers

growtH opportunities

•	 In	2011,	three	customers	together	accounted	for 	

approximately	33	percent	of	revenue	from	Gibson’s 	
Terminals	and	Pipelines	segment. 	

•	 The	largest	customer	accounted	for	15	percent	of 		
segment	revenue	and	the	second	and	third	largest 	
customers	accounted	for	11	percent	and	seven	percent 		
of	segment	revenue,	respectively. 	

•	 Approximately	70	percent	of	the	revenues	earned	by 	

Gibson	from	these	three	investment	grade	customers	is 	
subject	to	long-term	contracts.

•	 At	Hardisty	and	Edmonton,	there	are	approximately	229 	

aggregate	acres	of	strategic	undeveloped	centrally	located 	
land	available	for	future	expansion	opportunities.	Gibson 	
is	uniquely	positioned	to	participate	in	the	expected 	
infrastructure	build-out	necessary	to	support	oil	and 		
gas	industry	growth	in	the	WCSB.

•	 Explore	expansion	of	terminal,	pipeline	and	infrastructure 	

business	into	the	U.S.

•	 Leverage	growth	platform	created	with	addition	of	custom 	

treating	and	terminals	business. 	

•	 Increase	rail	transload	capacity	and	capability. 	

14    GIBSON ENERGY

trUcK 
traNsportatIoN 

2012 CAPITAL 
EXPENDITURE PLAN (millions)

SEGMENT PROFIT (millions)

$80

$70

$60

$50

$40

$30

$20

$10

$0

$68.6

$53.6

$48.7

$32.8

08

09

10

11

$24

$24

Growth

Maintenance

 2011 ANNUAL REPORT    15

Gibson’s Truck Transportation segment is one of the largest truck haulers of crude, condensate, propane, butane, asphalt, 

methanol, sulfur, petroleum coke, gypsum and drilling fluids in North America, servicing many of North America’s leading oil 

and gas producers. On a daily basis, a significant percentage of the crude oil produced in Canada requires transport by 

truck. As a result, trucking is considered to be a critical component for the movement of crude oil in North America. Gibson 

has developed a reputation for reliable, safe and on-time service delivery enabling maintenance of long-term customer 

relationships with many oil and gas companies. These relationships allow Gibson to grow alongside these companies as 

demand for crude oil hauling services should increase as overall production grows. In addition, our large flexible fleet makes 

Gibson a ‘‘first-call’’ supplier when pipeline disruptions occur. 

The Truck Transportation segment conducts its business using a combination of term contracts, master service agreements, 

tenders and short-term evergreen contracts.

146mILLIoN Boe VoLUmes 

haULeD IN 2011

tractors accessIBLe to GIBsoN 2,000+
1,100+

traILers

overview of performance

competition

•	 In	2011,	Gibson	transported	over	146	million	boe 	

•	 Gibson	faces	competition	which	varies	by	both	product 	

throughout	Canada	and	the	United	States.

•	 Of	the	revenue	generated	by	this	segment	in	2011,	term 	
contracts,	and	tender	related	agreements	accounted 		
for	30	percent	and	20	percent	of	the	segment’s 		
revenue,	respectively.

and	geography	with	no	company	having	the	same	service 	
offering	across	the	geographic	areas	Gibson	services. 	

•	 Price	competition	increases	in	periods	of	lower	activity 	

across	all	products	and	all	geographies,	and	the	inverse	is 	
true	when	activity	levels	peak. 	

•	 This	segment	contributed	approximately	27	percent,	31 	

•	 Gibson	believes	it	has	a	competitive	advantage	over 	

percent	and	20	percent	of	our	segment	profit	for	the	years 	
ended	December	31,	2011,	2010	and	2009,	respectively.

•	 Improved	results	year-over-year	from	the	impact	of	the 	
Taylor	acquisition	and	also	due	to	increases	in	hauling 		
rates	and	accessorial	charges.

customers

•	 Customers	in	the	Truck	Transportation	segment	include	oil 	
and	gas	exploration	and	production	companies,	refiners, 	
oilfield	drilling	contractors,	road	construction	companies 	
and	LPG	and	refined	product	marketing	companies. 	

•	 The	three	largest	external	customers,	each	investment 	

grade,	together	accounted	for	approximately	35	percent 	
of	segment	revenue	in	2011,	with	the	largest	customer 	
accounting	for	25	percent.

some	of	its	competitors	as	its	health,	safety,	security	and 	
environmental	management	systems	and	policies	exceed 	
the	stringent	requirements	of	our	largest	customers.

growtH opportunities

•	 Optimize	trucking	opportunities,	growing	demand, 		

systems	and	processes	between	Canadian	and	U.S. 	
trucking	operations.

•	 Complete	small,	easy	to	integrate	acquisitions.

•	 Expand	into	additional	product	lines.

16    GIBSON ENERGY

propaNe & NGL  
marKetING & DIstrIBUtIoN 

2012 CAPITAL 
EXPENDITURE PLAN (millions)

SEGMENT PROFIT (millions)

PROPANE SALES VOLUMES 
BY SECTOR

$50

$40

$30

$20

$10

$0

$38.8

$40.4

$34.8

$32.2

08

09

10

11

$5

$5

Growth

Maintenance

Oil and Gas

Commercial/Industrial

Automotive

Residential

Cylinder

Wholesale

 2011 ANNUAL REPORT    17

Gibson’s Propane and NGL Marketing and Distribution segment includes a retail and wholesale propane business, and an 

NGL marketing business. Gibson distributes propane to retail customers through its wholly owned and operated Canwest 

Propane brand, while wholesale propane distribution is conducted through Gibson Gas Liquids Partnership (formerly known 

as MP Energy Partnership).

Canwest is the second largest retail propane distribution company in Canada, has established a reputation as a dependable 

and customer-oriented propane supplier and is viewed as an industry leader in customer service and HSS&E. Its large market 

presence allows Canwest to compete for and service large, geographically diverse accounts and volumes. Over 78 percent 

of these volumes were derived from oil and gas related and commercial/industrial customers. Gibson also provides NGL 

marketing services to its customers in Canada and the United States. Gibson earns a margin through the purchase and 

subsequent sale of NGL products such as butane and condensate.

propaNe & NGL  

marKetING & DIstrIBUtIoN 

6propaNe storaGe 

termINaLs

302mILLIoN LItres oF retaIL  

propaNe DIstrIBUteD IN  
2011 throUGh caNWest

727+

mILLIoN LItres oF WhoLesaLe 
propaNe DIstrIBUteD IN 2011

78%oF retaIL propaNe soLD  

to commercIaL Users

overview	of performance

competition 

•	 Our	retail	propane	distribution	company	sold	302	million 	

litres	of	propane	in	2011. 	

•	 Gibson’s	wholesale	propane	distribution	business 		

sold	over	727	million	litres	of	propane	in	2011,	and	the 	
NGL	marketing	business	sold	approximately	6.3	million 	
barrels	in	2011.

•	 Our	Propane	and	NGL	Marketing	and	Distribution	segment 	

contributed	16	percent,	20	percent	and	24	percent	of 	
segment	profit	for	the	years	ended	December	31,	2011, 	
2010	and	2009,	respectively.

•	 In	the	retail	propane	marketplace,	Gibson	faces	competition	
from	large,	mid-sized	and	small	players	throughout	western 	
Canada.	Approximately	50	retailers	compete	for	market 	
share	across	western	Canada. 	

•	 Competition	in	the	wholesale	propane	distribution	market 	
and	NGL	marketing	business	is	also	strong;	however, 	
there	are	significant	barriers	to	entry	such	as	high	capital 	
requirements.	Gibson	has	focused	on	geographical	areas 	
that	do	not	have	major	NGL	pipeline	infrastructure.	The 	
wholesale	business	is	focused	around	long-term	strategic 	
supply	contracts	with	key	players. 	

growtH opportunities

•	 Grow	with	increase	in	oil	and	gas	production	across 		

North	America.	

•	 Future	opportunities	for	growth	exist	in	continuing	to 	
consolidate	retail	and	wholesale	propane	businesses.

•	 Pursue	small,	easy	to	integrate	acquisition	opportunities.

customers

•	 Canwest	Propane	distributes	propane	to	a	diverse	retail 	
customer	base	which	includes	over	34,000	customers 	
across	western	Canada.	Gibson’s	top	five	external 	
customers	accounted	for	approximately	20	percent	of	total 	
retail	revenue	with	no	customer	accounting	for	more	than 	
eight	percent.	Typical	contract	terms	are	from	one	to	five 	
years	with	automatic	renewal	provisions.

•	 Gibson	also	leases	most	of	its	tanks	to	its	customers, 	
providing	a	steady	source	of	cash	flow	and	income.

•	 The	top	five	external	wholesale	propane	distribution 	

customers	accounted	for	approximately	66	percent	of 		
total	wholesale	propane	distribution	revenue	in	2011.

•	 NGL	marketing	is	diversified	and	includes	refining	customers,	

independent	retailers	and	other	end	users.	The	top	five 	
external	customers	accounted	for	approximately	37	percent 	
of	total	NGL	marketing	revenue	in	2011.

18    GIBSON ENERGY

processING aND 
WeLLsIte FLUIDs 

2012 CAPITAL 
EXPENDITURE PLAN (millions)

SEGMENT PROFIT (millions)

$4

$21

Growth

Maintenance

$50

$40

$30

$20

$10

$0

$46.9

$34.1

$29.1

$29.0

08

09

10

11

 2011 ANNUAL REPORT    19

Gibson’s Processing and Wellsite Fluids segment utilizes Gibson’s 16,000 barrel per day refinery, located in Moose Jaw, 

Saskatchewan, to process heavy crude oil into asphaltic and lighter distillate products to be sold into niche markets. 

Products include several grades of road asphalt, wellsite fluids, tops and roofing flux. Gibson’s refined products are shipped 

by truck, rail and pipeline from Saskatchewan to high demand markets in the United States and western Canada. The refinery 

has approximately one million barrels of storage capacity, approximately 52 kilometres of pipelines, truck and rail loading 

facilities and approximately 679 leased rail cars. 

With respect to production from the bottom 40 percent to 50 percent of the heavy crude barrel, Gibson differentiates itself by 

producing asphalt products that are of a very high and consistent quality. In 2011, Gibson introduced a straight run roofing 

flux into the market. From the top 50 to 60 percent of a barrel of feedstock, Gibson produces approximately half of the 

volume as lighter distillates, which are sold as wellsite fluid products, and approximately half of the volume as tops. It is these 

products that typically provide the highest margin to Gibson. 

Gibson also has a frac fluid reprocessing service business, located in Edson, Alberta, where Gibson recycles used frac fluids 

and turns the used fluids to a new reusable product.

16thoUsaND BarreLs per  

Day reFINery capacI ty  
at moose JaW

1.0mILLIoN BarreLs  oF 

pLaNt stora Ge capacIty

679LeaseD raIL cars

52KILometres 

oF pIpeLINe

overview	of performance 

•	 In	2011,	the	refinery	processed	an	average	of 	

approximately	13,900	barrels	per	day	of	heavy	crude	oil 	
into	an	average	of	approximately	5,800	barrels	per	day	of 	
asphalt	products	and	approximately	8,100	barrels	per	day 	
of	wellsite	fluids	or	tops.

•	 Additionally	during	2011,	the	Moose	Jaw	refinery	was 	

awarded	44	percent	of	the	road	paving	jobs	tendered	by 	
the	Government	of	Saskatchewan. 	

•	 Gibson’s	Processing	and	Wellsite	Fluids	segment 	

contributed	18	percent,	20	percent	and	18	percent	of	our 	
segment	profit	for	the	years	ended	December	31,	2011, 	
2010	and	2009,	respectively.

customers

•	 Our	customers	in	the	Processing	and	Wellsite	Fluids 	

segment	include	road	construction	companies, 	
governments,	roofing	shingle	manufacturers,	oilfield	drilling 	
contractors,	refiners,	and	oil	and	gas	exploration	and 	
production	companies.	

•	 Wellsite	fluids	sales	are	on	a	job-by-job	basis,	with	prices 	

based	on	market	prices	at	the	time	of	sale.

•	 Road	asphalt	is	shipped	primarily	to	customers	located	in 	
Saskatchewan,	Alberta	and	Manitoba	and	roofing	flux	is 	
shipped	primarily	to	the	U.S.	Midwest,	U.S.	West	Coast 	
and	U.S.	Mid-Atlantic	areas.

•	 Gibson’s	top	five	external	customers	accounted	for 	

approximately	29	percent	of	segment	revenue	in	2011,	with 	
the	largest	customer	accounting	for	eight	percent.	The	two 	
largest	customers,	to	whom	Gibson	sells	roofing	asphalt, 	
comprised	14	percent	of	our	segment	revenue.

competition 

•	 Many	of	our	competitors	in	this	business	segment	are	fully 	
integrated	national	or	multinational	oil	companies	engaged 	
in	various	segments	of	the	petroleum	business.	However, 	
most	of	Gibson’s	competitors	typically	produce	asphalt	as 	
a	by-product	of	their	gasoline	production	and	do	not	focus 	
on	quality	and	consistency. 	

•	 	Gibson	differentiates	itself	by	producing	high	quality	asphalt 	
products	and	has	developed	a	niche	market	for	its	wellsite 	
fluid	products.

growtH opportunities

•	 Continue	attracting	and	retaining	roofing	and	paving	clients	by	

producing	a	consistent,	high	quality	product.

•	 Continue	to	expand	the	customer	base	for	our	new	SRRF	
product	tied	to	execution	of	term	contracts	with	volume	
commitments.	

•	 Complete	design	engineering	to	evaluate	the	feasibility	of	
expanding	the	refinery	by	50	percent	to	24,000	barrels		
per	day	of	processing	capacity.

20    GIBSON ENERGY

marKetING 

SEGMENT PROFIT 
(millions)

AVERAGE VOLUMES SOLD PER DAY 
(barrels in thousands) 

30

25

20

15

10

5

0

$28.7

200

150

100

50

0

$13.6

$13.1

$8.1

153

129

129

110

08

09

10

11

08

09

10

11

 2011 ANNUAL REPORT    21

The Marketing segment provides valuable marketing services to Gibson’s customers and also focuses on increasing  

volumes through the Terminals and Pipelines and the Truck Transportation segments. The Marketing segment takes 

advantage of specific location, quality or time-based arbitrage opportunities, when they are available. Location-based 

arbitrages arise when value differentials between crude oil prices at two locations are greater than the transportation cost 

between the two locations. In these circumstances, Gibson can use its own transportation assets, or its access to rail 

transportation, to physically move the product and capture the value differential. Quality-based arbitrage opportunities are 

dependent on the prevailing price differentials between various grades of crude oil and diluent that can be combined to 

create a specific crude oil grade. 

At its Hardisty Terminal, Gibson has access to many different crude oil types which enables Gibson to capture quality 

arbitrage opportunities when they exist. Because Gibson is not a production company, it is seen by producers as a business 

partner, not as a competitor, and has, therefore, developed strong relationships over decades of being in the business of 

aggregating and marketing physical crude oil.

153thoUsaND phys IcaL BarreLs  

per Day soLD IN 2011

200approXImate 

cUstomers 

15years oF coNsecUtIVe 

aNNUaL proFItaBILI ty

overview of performance	

competition

•	 Gibson’s	competitors	in	this	segment	include	other	crude 	
oil	pipeline	companies	with	an	oil	marketing	focus,	the 	
major	integrated	oil	companies,	their	marketing	affiliates 	
and	independent	gatherers,	investment	banks	that	have 	
established	a	trading	platform,	brokers	and	marketers	of 	
widely	varying	sizes,	financial	resources	and	experience.

growtH opportunities 

•	 Build	out	crude	oil	marketing	business	in	the	U.S.

•	 Optimize	newly	purchased	rail	transload	equipment	for 	

crude	oil	sales	in	Canada	and	the	U.S.

•	 Purchases,	sells,	stores	and	blends	crude	oil	and 	

condensate,	selling	an	average	of	approximately	153,000 	
physical	barrels	per	day	in	2011,	and	is	responsible	for 	
helping	to	manage	our	physical	commodity	positions, 	
based	on	the	needs	of	each	operating	segment. 	

•	 Gibson’s	Marketing	segment	contributed	approximately 		

11	percent,	five	percent	and	eight	percent	of	our	segment 		
profit	for	the	years	ended	December	31,	2011,	2010 		
and	2009,	respectively.

customers

•	 Marketing	segment	buys	and	sells	crude	oil,	condensate 	
and	natural	gas.	The	largest	component	of	its	revenues	is 	
the	sale	of	crude	oil.	In	the	crude	oil	business,	Gibson’s 	
customer	base	is	diversified	and	includes	major	integrated 	
oil	companies,	producers	and	refineries.

•	 Gibson’s	top	five	external	customers,	each	investment 	

grade,	accounted	for	approximately	32	percent	of	segment 	
revenue	in	2011,	and	other	Gibson	segments	accounted 	
for	approximately	13	percent	of	segment	revenue.

22    GIBSON ENERGY

sUstaINaBILIty

Throughout	Gibson’s	long	history,	it	has	continually	focused	on	having	“best	in	class”	operations	with	respect	to	health,	safety,
security	and	environmental	compliance.	Gibson	has	been	recognized	by	the	Province	of	Alberta	in	these	areas,	which	we	believe 	
gives	us	a	competitive	advantage. 	

HealtH, safety and security

•	 Business	unit	and/or	facility	inspections	are	completed 	

•	 Gibson	holds	a	current	Alberta	Health	&	Safety	Certificate 		

regularly,	depending	on	the	assessment	of	risk.

of	Recognition.

•	 Gibson	complies	with	the	requirements	of	all	applicable 	

federal,	provincial,	state	and	municipal	health,	safety	and 	
regulations	in	the	communities	where	Gibson	operates.

•	 Gibson	has	a	well-established	Hazard	and	Risk 	

Identification,	Assessment	and	Control	program	to	ensure 	
potential	hazards,	which	may	impact	workers	or	the	public, 	
are	proactively	mitigated.

•	 Incident	investigations	are	performed	to	determine 		
root	causes	and	findings	are	shared	with	all	Gibson-
operated	facilities.

•	 Health,	safety,	security	and	environmental	training	are 	

provided	to	all	employees	to	ensure	that	they	can	perform 	
their	work	in	a	manner	reflective	of	our	values.

•	 Our	corporate	and	field	emergency	response	plans 		

meet	all	federal,	provincial	and	state	regulations	and	are 	
properly	maintained.

•	 Policies	and	procedures	are	continuously	monitored	and 	
updated	to	ensure	regulatory	compliance	and	reflect 	
technical	developments	and	improved	industry	standards 	
related	to	facilities.	

•	 Gibson	endeavours	to	be	a	leader	in	pipeline	and	system 	

integrity	by:

	○ Implementing	rigorous	inspection	and	preventative 	

maintenance	programs;

	○ Pursuing	technology	advances;

	○ Participating	in	industry	forums	to	share	and 	

exchange	knowledge;	and

	○ Supporting	provincial	excavation	one-call	efforts	to 	
reduce	the	risk	of	third-party	damage	to	pipelines.

environment 

•	 Gibson	has	made	significant	investments	in 		

•	 Gibson	utilizes	a	risk-based	approach	to 		

infrastructure	to	improve	efficiencies	and	enhance 	
environmental	performance.

•	 Our	environmental	programs	focus	on	preventing 	

adverse	environmental	impact	and	adopting	appropriate 	
remediation	strategies.	

environmental	management.	

•	 Compliant	with	the	requirements	of	all	applicable	federal, 	
provincial,	state	and	municipal	environmental	laws	and 	
regulations	in	the	communities	where	Gibson	operates.

•	 We	are	committed	to	being	good	stewards	of	the 	

environment	and	work	diligently	to	protect	and	support 		
the	communities	in	which	we	live	and	operate.

we support many non-profit causes in 
cities and towns wHere gibson Has a 
presence - tHis Helps our company  
build lasting relationsHips. 

	
 2011 ANNUAL REPORT    23

community investment 

•	 Gibson	supports	many	non-profit	causes, 	
including	health,	education,	youth,	culture, 	
community	and	environmental	sectors.

•	 Gibson	has	donated	in	excess	of	$3	million	to 	
charitable	and	non-profit	causes	over	the	past 	
10	years.

•	 Outside	of	corporate	donations,	Gibson	has 	

donated	approximately	$100,000	annually	for 	
a	Scholarship	Program	providing	assistance	to 	
children	of	employees.

•	 Gibson	also	provided	funding	to	environmental 	

stewardship	initiatives	at	the	University	of 	
Saskatchewan.

•	 Active	employee	participation	in	supporting	and 	

Selected	recipient	organizations	include:

•	 United	Way	

•	 Alberta	Theatre	Projects

•	 MS	Society	

•	 Alberta	Children’s	Hospital	

•	 Moose	Jaw	Cultural	Centre

•	 STARS	Air	Ambulance

•	 Red	Deer	Ronald	McDonald	House

•	 Keyano	College	

•	 Slave	Lake	Fire	Relief 	

•	 The	Banff	Centre	for	the	Arts 	

promoting	various	charitable	organizations.

•	 Canadian	Avalanche	Foundation	

values

integrity

innovation

teamwork

excellence

respect

accountability

compassion

transparency

Leslie Giebelhaus 
Marketing

Leslie has been with Gibson for 25 years with the majority of time 
spent in the Marketing group. As a self-described “work nerd” Leslie 
has experienced many titles and many bosses but values the one main 
constant, “the people I get to work with, in and outside of Gibson”.

“ Great assets and the continuously changing nature of our industry 
have kept it all very interesting.” says Leslie. “Crude oil marketing was 
a new industry when I first started at Gibson. We learned how to move 
and trade Canadian crude through pipelines and markets all across 
North America and grew along with many of our customers. Today, we 
do business with many of the same companies and people in facilities 
that are larger and more complex than we ever could have imagined. 
Tomorrow, markets and customers will require or inspire something new 
that we will be happy to be a part of. Time flies when you’re having fun!”

24    GIBSON ENERGY

corporate GoVerNaNce

corporate governance 

•	 Gibson	believes	good	corporate	governance	and	ethical 	
conduct	in	all	its	business	practices	is	critical	to	the 	
continuing	development	and	maintenance	of	its	reputation. 	
We	will	ensure	that	we	operate	in	a	safe,	compliant 	
and	environmentally	responsible	manner	whenever	and 	
wherever	we	conduct	our	business. 	

•	 We	are	also	committed	to	adopting	effective,	meaningful, 	
governance	practices	for	all	our	stakeholders.	To	that 	
end,	we	have	created	an	Audit	Committee,	a	Corporate 	
Governance,	Compensation	and	Nomination	Committee, 	
and	a	Health,	Safety,	Security	and	Environment	Committee 	
of	the	Board,	each	chaired	by	an	independent	director.

•	 We	want	our	directors,	officers,	employees	and	contractors 	
to	conduct	our	business	in	accordance	with	the	highest 	
ethical	standards,	and	we	have	in	place	our	Code	of 	
Conduct	and	Ethics	and	Whistleblower	Policies	to	clearly 	
set	out	our	expectations. 	

•	 Charters	have	been	created	for	the	Board	of	Directors	and 	
each	Committee	of	the	Board;	and	position	descriptions 	
have	been	developed	for	our	Chairman	of	the	Board,	CEO, 	
each	Board	Committee	Chair	and	our	Lead	Director.

•	 Disclosure	and	Insider	Trading	Policies	applicable	to	our 	
directors,	officers,	employees	and	contractors	have	also 	
been	created.	We	have	adopted	specific	guidelines	to	set 	
out	these	requirements	and	facilitate	compliance.

abbreviations/definitions 

Adjusted EBITDA: is	EBITDA	before	other	non-cash	expenses	and 	
charges	deducted	in	determining	consolidated	net	income	(loss), 	
including	movement	in	the	unrealized	gains	and	losses	on	financial 	
instruments,	stock	based	compensation,	impairment	of	goodwill	and 	
intangible	assets	and	non-cash	inventory	or	asset	writedowns. 	

asphalt:	Liquid	asphalt	cement	is	a	dark	brown	to	black	cementitious 	
material	that	is	primarily	produced	by	petroleum	distillation.	When 	
crude	oil	is	separated	in	distillation	towers	in	a	refinery,	the	heaviest 	
hydrocarbons	with	the	highest	boiling	points	settle	at	the	bottom.	These 	
tar-like	fractions,	called	residuum,	require	relatively	little	additional 	
processing	to	become	products	such	as	asphalt	cement	or	residual 	
fuel	oil.	Liquid	asphalt	cement	is	primarily	used	in	the	road	construction 	
and	maintenance	industry	and	for	shingle	manufacturing	and	roofing 	
purposes.	Residual	fuel	oil	is	primarily	used	as	burner	fuel	in	numerous 	
industrial	and	commercial	business	applications.	As	used	herein,	the 	
term	refers	to	both	liquid	asphalt	cement	and	residual	fuel	oils.

bbl(s):	barrel(s)

bitumen:	petroleum	in	semi-solid	or	solid	forms

boe:	barrels	of	oil	equivalent

bpd:	barrels	per	day

BRT:	Battle	River	Terminal	ULC

condensate:	a	petroleum	mixture	composed	primarily	of	pentane	and 	
heavier	hydrocarbons,	usually	produced	with	or	extracted	from	natural 	
gas,	which	is	liquid	at	normal	pressure	and	temperature.	The	component 	
of	NGLs	that	remains	after	the	propane	and	butane	have	generally	been 	
removed,	comprised	of	a	pentane	and	higher	hydrocarbon	composition.

diesel:	combustible	petroleum	distillate	used	as	a	fuel	for 		
diesel	engines

diluent:	a	lower	density	fluid	used	to	blend	with	heavy	oil	or	bitumen	to 	
reduce	viscosity	and	density

distillate: a	liquid	condensed	from	vapor	in	refinery	distillation,	including 	
diesel	and	jet	fuel

EBITDA:	net	income	(loss)	before	interest	expense,	income	taxes, 	
depreciation	and	amortization	

frac fluids:	a	fluid,	either	water	or	hydrocarbon,	used	to	transport 	
propane	in	a	hydraulic	fracture	well	completion

LPG:	liquefied	petroleum	gas

LSB:	Light	Sour	Blend

mmbbl:	one	million	barrels

NGL:	natural	gas	liquids.	This	term	refers	to	the	mixture	of	the 	
hydrocarbons	ethane,	propane,	butane	and	condensate

propane:	a	common	LPG,	C3H8,	that	is	colorless	and	flammable	as	a 	
gas.	Used	industrially	in	the	petrochemical	industry	and	commercially	as 	
a	heating	or	engine	fuel. 	

roofing flux: processed	asphalt	product	used	in	manufacture	of 	
shingles	and	other	roofing	products

segment profit: revenue	minus	cost	of	sales	and	operating	costs, 	
excluding	depreciation	and	amortization

SRRF: straight	run	roofing	flux

tops: a	bottomless	light	sour	crude	oil,	a	residual	from	the	asphalt 	
refining	process,	which	is	a	premium	feedstock	for	refiners

WCSB:		Western	Canadian	Sedimentary	Basin

Wellsite fluids: includes	frac-oil	based	drilling	and	frac	fluids	used	in	the 	
drilling	and	completion	of	oil	and	natural	gas	wells

WTI:	West	Texas	Intermediate

 2011 ANNUAL REPORT    25

cORpORATE INfORMATION

manaGEmEnT 

audITorS 

A. Stewart Hanlon 
President and Chief Executive Officer 

Richard G. Taylor 
Executive Vice President Finance  
and Chief Financial Officer

Rodney J. Bantle 
Senior Vice President  
Truck Transportation

Donald A. Fowlis 
Senior Vice President Finance

Samuel van Aken 
Senior Vice President Propane  
Marketing and Distribution

Douglas P. Wilkins 
Senior Vice President Marketing,  
Supply and Trading

Richard M. Wise 
Senior Vice President Operations

H. Leslie Carmichael 
Senior Vice President Taylor Companies

dIrEcTorS

A. Stewart Hanlon

Robert M. Tichio

Andrew W. Ward

James M. Estey

Donald R. Ingram

Marshall L. McRae

Clayton H. Woitas

PricewaterhouseCoopers LLP 
Chartered Accountants  
Calgary, Alberta 

BANKERS 
Royal Bank of Canada 
JP Morgan

LEGAL COUNSEL  
Bennett Jones llp

TRANSFER AGENT  
AND REGISTRAR  
Computershare Trust Company  
Calgary, Alberta 

STOCK EXCHANGE LISTING 
Toronto Stock Exchange  
Trading Symbol “GEI” 

HEAD OFFICE 
1700, 440 - 2nd Ave SW 
Calgary, AB Canada 
T2P 5E9

Phone: (403) 206-4000 
Fax: (403) 206-4001 
Email: cwillemsen@gibsons.com 
Website: www.gibsons.com 

INVESTOR RELATIONS 

Ken Hall  
Vice President Investor Relations and 
Communications

Phone: (403) 781-2899 
Email: ken.hall@gibsons.com

forward lookInG STaTEmEnTS

Certain statements contained in this annual report 

constitute forward-looking information and statements 

(collectively “forward-looking statements”). These 

statements relate to future events or the Company’s future 

performance. All statements other than statements of 

historical fact are forward-looking statements. The use 

of any of the words “anticipate”, “plan”, “contemplate”, 

“continue”, “estimate”, “expect”, “intend”, “propose”, 

“might”, “may”, “will”, “shall”, “project”, “should”, “could”, 

“would”, “believe”, “predict”, “forecast”, “pursue”, 

“potential” and “capable” and similar expressions 

are intended to identify forward-looking statements. 

These statements involve known and unknown risks, 

uncertainties and other factors that may cause actual 

results or events to differ materially from those anticipated 

in such forward-looking statements. No assurance can be 

given that these expectations will prove to be correct and 

such forward-looking statements included in this annual 

report should not be unduly relied upon. These statements 

speak only as of the date of this annual report. 

With respect to forward-looking statements contained 

in this annual report, assumptions have been made 

regarding, among other things: 

	 •		future	growth	in	world-wide	demand	for	crude	oil	and 	

petroleum products; 

	 •		crude	oil	prices	supporting	increased	production 	 

and services in North America, including the  

Canadian oil sands; 

	 •		no	material	defaults	by	the	counterparties	to 	

agreements with the Company; 

	 •		the	Company’s	ability	to	obtain	qualified	personnel, 	

owner-operators, lease operators and equipment in a 

timely and cost-efficient manner; 

	 •		the	regulatory	framework	governing	taxes	and 	

environmental matters in the jurisdictions in which the 

Company conducts and will conduct its business; 

	 •	operating	costs;	

	 •		future	capital	expenditures	to	be	made	by	the 	

Company; 

	 •		the	Company’s	ability	to	obtain	financing	for	its	capital 	

programs on acceptable terms; 

	 •	the	Company’s	future	debt	levels;	and 	

	 •	the	impact	of	increasing	competition	on	the	Company. 	

Actual results could differ materially from those anticipated 

in these forward-looking statements as a result of 

numerous risks and uncertainties including, but not limited 

to, the risks described in “Risk Factors” and “Forward-

Looking Statements” included in the Company’s AIF dated 

March 6, 2012 as filed on SEDAR at www.sedar.com.

Designed by bmir Bryan Mills Iradesso      www.bmir.com

TSX: GEI

www.GIbSonS.com