GoDaddy Inc., a cloud-based products design and development company, operates in the United States and other countries. GoDaddy's business is broadly divided into two segments: Applications and Commerce and Core Platform. The Applications and Commerce division includes building tools and services that assist customers in creating an online presence that includes building websites and e-commerce online stores. The segment also provides marketing tools and services such as search engine optimization and social media marketing designed for small businesses. The Connected Commerce division offers point-of-sale systems to help customers manage inventory and products, accept major forms of payments, and Microsoft Office 365 accounts connecting to customers' domains. The Core Platform division provides domain products and web hosting and security services. The company serves small businesses, individuals, organizations, developers, designers, and domain investors. The company was founded in 2014 and is headquartered in Tempe, Arizona.